Quarterlytics / Consumer Defensive / Household & Personal Products / CCA Industries Inc.

CCA Industries Inc.

caww · AMEX Consumer Defensive
Claim this profile
Ticker caww
Exchange AMEX
Sector Consumer Defensive
Industry Household & Personal Products
Employees 51-200
← All annual reports
FY2010 Annual Report · CCA Industries Inc.
Sign in to download
Loading PDF…
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K 

(Mark One)
x 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended November 30, 2010
or

¨ 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934. 

For the transition period from ________ to ________

Commission File No. 001-31643 

CCA INDUSTRIES, INC.

(Exact Name of Registrant as specified in Charter)

DELAWARE
(State or other jurisdiction of incorporation or organization)

04-2795439 
(I.R.S. Employer Identification No.)

200 Murray Hill Parkway, East Rutherford, New Jersey 07073
(Address of principal executive offices, including zip code)

(201) 330-1400 
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of class

Common Stock, par value $0.01 per share 
Class A Common Stock, par value $0.01 per share 
Preferred Stock Purchase Rights 

Name of each exchange on which registered

New York Stock Exchange: AMEX 
New York Stock Exchange: AMEX 
New York Stock Exchange: AMEX 

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of The Securities Act.  Yes o  No x 

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes o  No x 

Securities registered pursuant to Section 12(g) of the Act: NONE

 
 
  
 
  
 
 
 
 
  
  
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirement for the past 90 days.  Yes x  No o 

Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted 
pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding twelve months (or for such shorter period that the Registrant was required to submit and post 
such files).  Yes x   No o 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best 
of Registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  x. 

Indicate  by  check  mark  whether  the  Registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated filer or a smaller reporting company.  See the definitions of “large 
accelerated filer”, “accelerated filer”, “non-accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer o 
Non-accelerated filer o 

Accelerated filer o 
Smaller reporting company x 

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes o   No x. 

The aggregate market value of the voting stock held by non-affiliates of the Registrant (i.e., by persons other than officers and directors of the Registrant), at the closing sales price 
$5.51 on May 28, 2010, was as follows: 

Class of Voting Stock

5,514,866 shares; Common Stock, $.01 par value

Market Value

$30,386,912

On February 25, 2011 there was 6,086,740 shares of Common Stock and 967,702 shares of Class A Common Stock of the Registrant outstanding. 

 
  
 
 
 
  
  
 
  
  
CROSS REFERENCE SHEET

Headings in this Form
10-K for Year Ended 
November 30, 2010

Business

Risk Factors

Form 10-K 
Item No.

Business

Risk Factors

1.

1A.

1B.

2.

3.

5.

6.

7.

Unresolved Staff Comments

Unresolved Staff Comments

Properties

Legal Proceedings

Property

Legal Proceedings

Market for Registrant's Common Equity, Related Stockholder Matters and 
Issuer Purchases of Equity Securities

Market for the Company's Common Stock and Related Shareholder Matters

Selected Financial Data

Selected Financial Data

Management's Discussion and Analysis of Financial Condition and 
Results of Operations

Management's Discussion and Analysis of Financial Condition and Results of 
Operations

7A.

Quantitative and Qualitative Disclosures about Market Risk

Quantitative and Qualitative Disclosures about Market Risk

8.

9.

9A.

9B.

Financial Statements and Supplementary Data

Financial Statements and Supplementary Data

Changes In and Dis- agreements With Accountants On Accounting and 
Financial Disclosure

Changes In and Dis- agreements With Accountants On Accounting and Financial 
Disclosure

Controls and Procedures

Other Information

Controls and Procedures

Other Information

- i -

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Form 10-K 
Item No.

Headings in this Form
10-K for Year Ended 
November 30, 2010

Directors, Executive Officers and Corporate Governance

Directors and Executive Officers of the Registrant

Executive Compensation

Executive Compensation

Security Ownership of Certain Beneficial Owners and Management and 
Related Stockholder  Matters

Security Ownership of Certain Beneficial Owners and Management and Related 
Shareholder Matters

Certain Relationships and Related Transactions, and Director 
Independence

Certain Relationships and Related Transactions

Principal Accounting Fees and Services

Principal Accountant Fees and Services

Exhibits, Financial Statements Schedules

Exhibits, Financial Statements, Schedules, and Reports on Form8-K 

10.

11.

12.

13.

14.

15.

- ii -

 
 
  
  
  
 
  
 
  
 
  
  
 
  
 
  
  
 
  
 
  
  
 
  
 
  
  
 
  
 
  
  
 
  
 
  
  
 
  
 
  
TABLE OF CONTENTS

Item 

PART I 

1
1A.
1B.
2.
3.

Business
Risk Factors
Unresolved Staff Comments
Property
Legal Proceedings

PART II    

5.
6.
7.
7A.
8.
9.
9A.
9B.

Market for the Company's Common Stock and Related Shareholder Matters
Selected Financial Data
Management's Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosure About Market Risk
Financial Statements and Supplementary Data
Changes In and Disagreements with Accountants On Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III   

10.
11.
12.
13.
14.

Directors and Executive Officers of the Registrant
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions
Principal Accountant Fees and Services

PART IV   

15.

Exhibits, Financial Statement Schedules, and Reports on Form 8-K 

Signatures

- iii -

Page

1
6
10
10
11

12
14
15
30
31
32
32
34

35
38
45
47
47

49

51

 
 
  
  
  
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Table of Contents

Item 1. BUSINESS 

PART I

Cautionary Statements Regarding Forward-Looking Statements 

This annual report contains forward-looking statements based upon current expectations of management that involve risks and uncertainty.  Actual risks could differ materially 
from those anticipated.  Additional risks and uncertainties not presently known may possibly impair business operations.  If any of these risks actually occur, the business, financial 
conditions and operating results could be materially adversely affected.  The cautionary statements made in this Annual Report on Form 10K should be read as being applicable to all 
forward-looking statements whenever they appear in this Annual Report. 

(a) General 

CCA INDUSTRIES, INC. (hereinafter, “CCA” or the “Company”) was incorporated in Delaware in 1983. 

The Company operates in one industry segment, in what may be generally described as the health-and-beauty aids business, selling numerous products in several health-and-

beauty aids and cosmeceutical categories. All of the Company’s products are manufactured by contract manufacturers, pursuant to the Company's specifications and formulations. 

The Company owns registered trademarks, or exclusive licenses to use registered trademarks, that identify its products by brand-name.  Under most of the brand names, the 
Company  markets  several  different  but  categorically-related  products.  The  principal  brand  and  trademark  names  include “Plus+White”  (oral  health-care  products), “Sudden 
Change”  (skin-care  products), “Nutra  Nail”  and  “Power  Gel”  (nail  treatments), “Bikini Zone” (pre and after-shave  products), “Mega - T” Green Tea (dietary products), “Mega – T” 
chewing gum (anti-oxidant dietary product), “Hair Off” (depilatories), “IPR” (foot-care  products), “Solar Sense” (sun-care products), “Wash 'N Curl” (shampoos), “Cherry Vanilla” and 
other Vanilla fragrances (perfumes),  “Lobe Wonder” (ear-care product), Pain Bust*R II (topical analgesic) and “Scar Zone” (scar diminishing cream). 

All  Company  products  are  marketed  and  sold  to  major  drug,  food  chains,  mass  merchandisers  and  wholesale  beauty  aids  distributors  throughout  the  United  States.  In 

addition, certain of the Company’s products are sold internationally, through distributors or directly. 

The  Company  recognizes  sales  at  the  time  its  products  are  shipped  to  customers.  However,  while  sales  are  not  formally  subject  to  any  contract  contingency,  returns  are 
accepted if it is in the best interests of the Company’s relationship with the customer.  The Company thus estimates ‘unit returns’ based upon a review of the market’s recent-historical 
acceptance of subject products as well as current market-expectations, and equates its reserves for estimated returns based on the historical returns as a percentage of sales in the five 
preceding  months,  adjusting  for  returns  that  can  be  put  back  into  inventory,  and  a  specific  reserve  based  on  customer  circumstances, (See Revenue Recognition in Note 2 of the 
Financial Statements).  Of course, there can be no precise going-forward assurance in respect to return rates and gross margins, and in the event of a significant increase in the rate of 
returns, the circumstance could have a materially adverse affect upon the Company’s operations. 

- 1-

  
Table of Contents

The Company's net sales in fiscal 2010 were $ 50,345,213. Gross profits were $28,537,204.  International sales accounted for approximately 4.4% of net sales.  The Company had 

a net loss of ($1,664,760) for fiscal 2010.   Net worth at November 30, 2010 was $26,818,351. 

Including the principal members of management (see Directors and Executive Officers), the Company, at November 30, 2010, had 135 sales, administrative, creative, accounting, 

receiving, and warehouse personnel in its employ. 

(b) Manufacturing and Shipping 

The Company creates and/or oversees formulations, chooses colors and mixtures, and arranges with independent contractors for the manufacture of its products pursuant to 
Company  specifications.  Manufacturing  and  component-supply arrangements are maintained with various manufacturers and suppliers.  All orders and other product shipments are 
delivered from the Company's own warehouse facilities, which results in more effective inventory control, more efficient shipping procedures, and the realization of related economies. 

(c) Marketing 

The  Company  markets  its  products  to  major  drug,  food  and  mass-merchandise retail chains, warehouse clubs and leading wholesalers, through an in-house sales force of 

employees and independent sales representatives throughout the United States, and through distributors internationally. 

The Company sells its products to approximately 425 accounts, most of which have numerous outlets. Approximately 40,000 stores carry at least one Company product (SKU). 

During  the  fiscal  year  ended  November  30,  2010,  the  Company's  largest  customers  were  Wal-Mart (approximately 41% of net sales), Walgreens (approximately 13%), CVS 
(approximately 5%), Target (approximately 4%), Sam’s Club (approximately 4%), Dollar General (approximately 3%) and Rite Aid (approximately 3%).  The loss of any of these principal 
customers, or substantial reduction of sales revenues realized from their business, could materially and negatively affect the Company's earnings. 

Most of the Company's products are not particularly susceptible to seasonal-sales fluctuation. However, retail sales of depilatory, sun-care and diet-aids products customarily 

peak in the Spring and Summer months, while fragrance-product sales customarily peak in the Fall and Winter months. 

- 2-

  
Table of Contents

The  Company  employs  brand  managers  who  are  responsible  for  the  marketing  of  CCA’s brands.  These managers work with the Company’s in-house advertising and art 

departments to create media advertising, packaging and point - of - purchase displays. 

The  Company  primarily  utilizes  local  and  national  television  advertisements  to  promote  its  leading  brands.  On  occasion,  print  and  radio  advertisements  are  engaged.  In 

addition, and more-or-less continuously, store-centered product promotions are co-operatively undertaken with customers. 

Each of the Company's brand-name products is intended to attract a particular demographic segment of the consumer market, and advertising campaigns are directed to the 

respective market-segments. 

The Company's in-house advertising department is responsible for the selection of its media advertising.  Placement is accomplished either directly or through media-service 

companies. 

(d) "Wholly-Owned" Products 

The  majority  of  the  Company's  sales  revenues  are  from  sales  of  the  Company's  "wholly-owned"  product  lines  (i.e.,  products  sold  under  trademark  names  owned  by  the 
Company, and not subject to any other party’s interest or license), which include principally "Plus+White", "Sudden Change", “Wash ‘N Curl”,  "Bikini Zone", "Mega -T", "Cherry 
Vanilla", and "Scar Zone". 

(e) All Products 

The Company’s gross sales net of returns by category percentage were: Dietary Supplements 33%; Skin Care 30%; Oral Care 20%; Nail Care 10%; Fragrance 4%, Analgesic 

2%; and Hair Care and Miscellaneous 1%. 

(f) License-Agreements Products 

i. Alleghany Pharmacal 

In  1986,  the  Company  entered  into  a  license  agreement  with  Alleghany  Pharmacal  Corporation  (the  "Alleghany  Pharmacal  License").  The  Alleghany  Pharmacal  License 
agreement  provides  that  if,  and  when,  in  the  aggregate,  $9,000,000  in  royalties  had  been  paid  thereunder,  the  royalty-rate for those products 'charged' at 6% would be reduced to 
1%.  The Company paid an aggregate of $9,000,000 in royalties to Allegheny as of April 2003.  Commencing May 1, 2003, the license royalty was reduced to 1%.  The Company incurred 
royalties totaling $96,484 to Alleghany Pharmacal for the fiscal year ended November 30, 2010. 

- 3-

  
Table of Contents

ii. Solar Sense, Inc. 

CCA commenced the marketing of its sun-care products line following a May 1998 License Agreement with Solar Sense, Inc. (the “Solar Sense License”), pursuant to which it 
acquired the exclusive right to use the trademark names "Solar Sense" and "Kids Sense” and the exclusive right to market mark-associated products.  The Solar Sense License requires 
the Company to pay a royalty of 5% on net sales of said licensed products until $1 million total royalties are paid, at which time the royalty rate will be reduced to 1% for a period of 
twenty-five years.  The Company incurred royalties of $71,232 to Solar Sense, Inc. for the fiscal year ended November 30, 2010. 

iii. The Nail Consultants Ltd.

In  October  of  1999,  the  Company  entered  into  a  License  Agreement  with  The  Nail  Consultants,  Ltd.  for  the  use  of  an  activator  invented  in  connection  with  a  method  for 
applying  a  protective  covering  to  fingernails.  The  Company’s License Agreement with The Nail Consultants, Ltd. is for the use of the method and its composition in a product kit 
packaged and marketed by CCA under its own name, “Nutra Nail Power Gel”.  The Company is required to pay a royalty of 5% of net sales of all products sold under the license, by the 
Company.   The Company incurred royalties totaling $4,631 to The Nail Consultants, Ltd. for the fiscal year ended November 30, 2010.  Effective December 1, 2010, the Company and The 
Nail Consultants, Ltd. agreed to eliminate the royalty on net sales and to increase the price that the Company pays for purchases of the activator from The Nail Consultants, Ltd.  The 
royalties previously paid were reported as part of selling, general and administrative expenses on the financial statements.  The increased cost of the activator will be reflected on the 
financial statements as part of cost of sales. 

iv. Dr. Stephen Hsu - Green Tea 

Stephen Hsu, PhD., research faculty member of the Medical College of Georgia, entered into an agreement with the Company on February 26, 2004, to create green tea skin care 
products based on his years of research related to the various uses of green tea anti-oxidants for skin care problems.  Dr. Hsu is entitled to a commission of 3% on the net factory sales 
of all of the Company’s products using the green tea serum created exclusively for the Company.  The Company incurred commissions totaling $42,174 to Dr. Hsu for the fiscal year 
ended November 30, 2010.  The Company had previously stopped using Dr. Hsu’s formula in its products.  Dr. Hsu notified the Company in a letter dated December 3, 2010 that he was 
terminating the agreement with the Company. 

v. Tea-Guard Inc. 

On May 18, 2004, the Company entered into a license agreement with Tea-Guard, Inc. to manufacture and distribute Mega -T Green Tea chewing gum and Mega -T Green Tea 
mints.  The license agreement required the Company to pay a royalty of 6% of net sales for the products sold under the license agreement.  The license agreement was amended on 
March 31, 2009, granting the Company a non-exclusive license, with no minimum royalty required.  The royalty rate of 6% of net sales will remain unchanged during the term, including 
any renewal terms, of the amended license agreement.  The Company commenced sales of the Mega -T Green Tea Chewing Gum in July 2004.  The Company incurred royalties to Tea-
Guard, Inc. totaling $15,117 for the fiscal year ended November 30, 2010. 

- 4-

  
Table of Contents

vi. Continental Quest Corp.

Effective November 3, 2008, the Company entered into an agreement with Continental Quest Corp., to purchase certain United States trademarks and inventory relating to the 
Pain  Bust*R  II  business  for  $285,106  paid  at  closing.  In  addition,  the  Company  agreed  to  pay  a  royalty  equal  to  2%  of  net  sales  of  all  Pain  Bust*R  II  products,  which  are  topical 
analgesics,  until an aggregate royalty of $1,250,000 is paid, at which time the royalty payments will cease.  The Company incurred royalties to Continental Quest Corp. totaling $21,315 
for the fiscal year ended November 30, 2010. 

vii. Joann Bradvica

On March 22, 2002, the Company entered into an agreement with Joann Bradvica, granting the Company an exclusive license to manufacture and sell an Earlobe Patch Support 
for Earrings.  The agreement provided for a royalty of 10% of net sales of the licensed product.  A new agreement was entered into and effective on June 8, 2009 at the same royalty rate, 
and provides for a minimum royalty of $40,000 for annual periods beginning July 1, 2009 in order to maintain the license.  The Company incurred royalties of $38,053 to Joann Bradvica 
for the fiscal year ended November 30, 2010 (please note that minimum royalty is based on different time period). 

viii.  LaRosa Innovations, LLC

On March 14, 2009, the Company entered into an agreement with LaRosa Innovation, LLC, granting the Company an exclusive license to manufacture and sell Instant Arm Lifts 
and Instant Thigh Lifts.  The agreement provides for a royalty of 5% of net sales until the Licensor receives $5,000,000 in aggregate royalties, at which time the royalty rate shall be 
reduced to 1% of net sales.  The license agreement provides for a minimum royalty of $150,000 for the first eighteen month period of the agreement, and $150,000 per year thereafter in 
order to maintain the license.  The Company incurred royalties of ($8,860) to LaRosa Innovations, LLC for the fiscal year ended November 30, 2010.  The Company informed LaRosa 
Innovations, LLC in May, 2010 that it was not going to continue marketing the licensed products. 

ix. Other Licenses

The Company is not party to any other license agreement that is currently material to its operations. 

- 5-

  
Table of Contents

(g) Trademarks 

The  Company's  own  trademarks  and  licensed-use trademarks serve to identify its products and proprietary interests.  The Company considers these marks to be valuable 
assets.  However, there can be no assurance, as a practical matter, that trademark registration results in marketplace advantages, or that the presumptive rights acquired by registration 
will necessarily and precisely protect the presumed exclusivity and asset value of the marks. 

(h) Competition 

The  market  for  cosmetics  and  perfumes,  and  health-and-beauty  aids  products  in  general,  including  patent  medicines,  is  characterized  by  vigorous  competition  among 
producers, many of whom have substantially greater financial, technological and marketing resources than the Company.  Major competitors such as Revlon, L'Oreal, Colgate, Coty, 
Unilever, and Procter & Gamble have Fortune 500 status, and the broadest-based public recognition of their products.  Moreover, a substantial number of other health-and-beauty aids 
manufacturers and distributors may also have greater resources than the Company. 

(i) Government Regulation 

All  of  the  products  that  the  Company  markets  are  subject  or  potentially  subject  to  particular  regulation  by  government  agencies,  such  as  the  U.S.  Food  and  Drug 
Administration, the Federal Trade Commission, and various state and/or local regulatory bodies.  In the event that any future regulations were to require new approval for any in-the-
market products, or should require approval for any planned product, the Company would attempt to obtain the necessary approval and/or license, assuming reasonable and sufficient 
market expectations for the subject product.  However, there can be no assurance, in the absence of particular circumstances that Company efforts in respect of any future regulatory 
requirements would result in approvals and issuance of licenses.  Moreover, if such license-requirement circumstances should arise, delays inherent in any application-and-approval 
process, as well as any refusal to approve, could have a material adverse affect upon existing operations (i.e. concerning in-the-market products) or planned operations. 

Item 1A. RISK FACTORS 

Cautionary Statements for Purposes of the “Safe Harbor” Provisions of the Private Securities Litigation Reform Act of 1995 

Our  disclosure  and  analysis  in  this  report  contains  forward-looking  information  that  involves  risks  and  uncertainties.  Our  forward-looking statements express our current 
expectations  or  forecasts  of  possible  future  results  or  events,  including  projections  of  future  performance,  statements  of  management’s plans and objectives, future contracts, and 
forecasts of trends and other matters.  Forward-looking statements speak only as of the date of this filing, and we undertake no obligation to update or revise such statements to reflect 
new circumstances or unanticipated events as they occur.  You can identify these statements by the fact that they do not relate strictly to historic or current facts and often use words 
such  as “anticipate”, “estimate”, “expect”, “believe”, “will likely result”, “outlook”, “project” and other words and expressions of similar meaning.  No assurance can be given that the 
results  in  any  forward-looking statement will be achieved and actual results could be affected by one or more factors, which could cause them to differ materially.  The cautionary 
statements  made  in  this  Annual  Report  on  Form  10K  should  be  read  as  being  applicable  to  all  forward-looking statements whenever they appear in this Annual Report.  For these 
statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act. 

- 6-

  
Table of Contents

Risk Factors 

Concentration of Risk. 

The Company relies on mass merchandisers and major food and drug chains for the sales of its products.  The loss of any one of those accounts could have a substantive 
negative impact upon our financial operations. All of the Company’s products have independent competition and must be able to compete in order to maintain our position on the retail 
merchandisers’ shelves. {See Business - General, Item 1(c) i Marketing.} 

We are Dependent on Independent Contract Manufacturers. 

The Company does not manufacture any of its products.  All of the products are manufactured for the Company by independent contract manufacturers.  There can be no 
assurance  that  the  failure  of  a  supplier  to  deliver  the  products  ordered  by  the  Company,  when  requested,  will  not  cause  burdensome  delays  in  the  Company’s  shipments  to 
accounts.  The Company does constantly seek alternative suppliers should a major supplier fail to deliver as contracted.  A failure of the Company to ship as ordered by its accounts 
could cause penalties and/or cancellations of our customers’ orders. 

There is No Assurance That The Business Will Continue to Operate Profitably. 

In  fiscal  2010,  net  sales  were  $50,345,213.  Net  loss  was  ($1,664,760).  There  is  no  assurance  that  all  of  the  Company’s products will be successful.   During 2010 consumer 
confidence was at a record low which had a general impact on the industry and retail sales.  There was a nation-wide trend of lower sales for all diet products in food, drug and mass 
market retailers. 

- 7-

  
Table of Contents

Competition in the Cosmetic, Health and Beauty Aid Industry is Highly Competitive. 

Reference is made to “Business ‘Sub-section’ of Competition” (Item 1 (h)). 

CLASS A Shareholders Retain Control of Board of Directors. 

See “Voting” in the Proxy Statement dated May 17, 2010.  Class A Shareholders, David Edell and Ira W. Berman, who are directors of the Company, have the right to elect four 

members to the Board of Directors.  The holders of Common Stock have the right to elect three members to the Board of Directors. 

The Company’s stockholder protection rights agreement could deter acquisition proposals and make it difficult for a third party to acquire control of the Company, which 
could have a negative effect on the price of the Company’s Common Stock. 

The Company has a stockholder protection rights agreement, which could discourage potential acquisition proposals and could delay or prevent a change in control of the 
Company.  This deterrent could adversely affect the price of the Company’s Common Stock and make it difficult to affect a change in the composition of the Board of Directors or a 
change in management of the Company.

Future Success Depends on Continued Success of the Company’s Current  Products and New Product Development. 

The Company is not financially as strong as the major companies against whom it competes.  The ability to successfully introduce new niche products and increase the growth 
and profitability of its current and new niche brand products will affect the business and prospects of the future of the Company and it relies upon the creativity and marketing skills of 
management. 

All of the Company’s product must be in compliance with all FDA and state regulations and all products which are being manufactured for the Company by outside suppliers 

must conform to the FDA’s Good Manufacturing Practices requirements.  It is the Company’s responsibility to ascertain that the suppliers do conform. 

The Company Relies On A Few Large Customers For A Significant Portion Of Its Sales. 

In  fiscal  2010,  Wal-Mart  Stores  Inc.  represented  approximately  41%  of  the  Company’s  total  revenues.   The  Company’s  ten  largest  customers  accounted  for  76%  of  the 
Company’s  total  revenues.  The  Company  has  no  agreements  with  any  of  its  customers  to  stock  its  products.  The  Company’s business would suffer materially if it lost Wal-Mart 
Stores, Inc. as a customer.  The loss of any of the Company’s ten top customers could have an adverse effect on the Company’s financial results. 

- 8-

  
Table of Contents

The Company’s Dietary Supplement Business Could Be Adversely Affected By Unfavorable Scientific Studies Or Negative Press. 

The  Company’s  dietary  supplement,  Mega -T (Green Tea), to some extent is dependent on consumers’ perceptions, and the benefit and integrity of the dietary supplement 
business.  Any safety alert on any dietary supplement for weight loss may negatively affect the consumers’ perceptions of the product category.  Please see the Litigation section for 
information regarding the class action suit Denise Wally v. CCA Industries, Inc. 

The Price of the Company’s Stock May Be Volatile. 

The Company’s stock could fluctuate substantially.  There is a limited float of shares tradable.  There are factors beyond the Company’s control, including but not limited to 
variations  in  the  Company’s operating revenues and profits, the timing of advertising commitments, the volatility of small cap stock in general, general stock market conditions, and 
quarter to quarter variations. 

Climate Change Effects. 

The  Company  continues  to  monitor  climate  changes  for  any  potential  impact  on  its  business.  At  this  time,  the  Company  does  not  anticipate  that  any  climate  change 

regulations will have a material impact on its operations or business. 

We Depend on Key Personnel. 

Our employees are key to the growth and success of our business.  This depends, in large part, on our ability to attract, retain and motivate qualified personnel, including our 
executive officers and key management personnel.  If we are unable to attract and retain key personnel, our operating results could be adversely affected.  David Edell and Ira Berman, 
who were the two founding members of the Company, retired as of December 31, 2010, and became consultants to the Company for a period of five years beginning January 1, 2011. 

The Future Growth of the Company Depends on an Effective Marketing Program. 

An effective marketing program includes media advertising, co-operative advertising with our retail partners and product promotions that increase product awareness and help 
generate increased sales for our customers.  Our inability to develop an effective advertising campaign, marketing or promotional programs, that would succeed in a difficult economic 
environment and highly competitive marketplace, could have a material adverse effect on our business. 

We Sell to International Accounts. 

International sales account for 4.4% of our total net sales.  Our international sales expose the Company to additional risks of different political or regulatory conditions, and the 
dependence on other economics.  A terrorist attack or the threat of a terrorist attack could prevent us from shipping to our international accounts.  A loss of our international sales 
would have a material adverse effect on our business. 

- 9-

  
Table of Contents

We Purchase Some Raw Materials or Components from International Suppliers. 

Some  of  the  components  used  in  our  products  are  sourced  from  international  suppliers.  This  exposes  the  Company  to  an  additional  risk  of  increased  costs  if  the  foreign 
currency  exchange  rates  change  unfavorably.  A  terrorist  attack  or  the  threat  of  a  terrorist  attack  could  prevent  the  international  suppliers  from  delivering  their  goods  to  the 
Company.  The interruption of the supply could have a material adverse effect on our business. 

Item 1B.  UNRESOLVED STAFF COMMENTS 

None 

Item 2. PROPERTY 

The principal executive offices of the Company are located at 200 Murray Hill Parkway, East Rutherford, New Jersey.  Under a net lease, the Company occupies approximately 
58,625 square feet of space.  Approximately 43,598 square feet in such premises is used for warehousing and 15,027 square feet for offices.  The annual rental is $327,684, with an annual 
CPI increase not cumulatively exceeding 15% in any consecutive five year period. The lease expires on May 31, 2012 and had a renewal option at fair market value for an additional five 
years. The lease requires the Company to pay for additional expenses, Common Area Maintenance (“CAM”), which includes real estate taxes, common area expense, utility expense, 
repair and maintenance expense and insurance expense.  For the year ended November 30, 2010, CAM was estimated at $150,000.  The Company signed a new lease for the premises 
beginning June 1, 2012 and expiring May 31, 2022, with a renewal option for an additional five years.  The new lease will increase the space that the Company will rent to a total of 81,000 
square feet, and the annual rental for this space will be $486,012, with a CPI increase not to exceed 30% in any consecutive five year period.  CAM is estimated to be $207,250 per year 
for future years beginning June 1, 2012. 

On September 26, 2007, the Company entered into an additional lease for warehouse space located at 99 Murray Hill Parkway, East Rutherford, New Jersey, with Ninth Avenue 
Equities Co., Inc. for four and a half years commencing November 1, 2007 and ending on May 31, 2012.  The premises comprise 16,438 square feet of space.  The Company is obligated to 
pay maintenance which includes but is not limited to real estate taxes and all other common area expenses.  The annual rental is $123,285.  For the year ended November 30, 2010, CAM 
was $30,699.  The Company does not intend on renewing the lease at expiration. 

- 10-

  
Table of Contents

Item 3. LEGAL PROCEEDINGS 

A class action lawsuit, “Wally v. CCA”, alleging false and misleading advertisement of the Company’s dietary supplement, was commenced in the Superior Court of the State 
of  California,  County  of  Los  Angeles,  on  September  29,  2009.  The  action  was  brought  seeking  monetary  and  equitable  remedies.  The  Company  denied  all  of  the  allegations  of 
wrongdoing and liability in regard to its advertising. Nevertheless, it concluded that in the light of the costs, delays and risks, as well as the disruption that would be caused by the 
litigation and the legal expense to defend the action, it was in the best interest of the Company to settle the litigation.  The performance of any act of the Settlement Agreement, or any 
other circumstance regarding the parties’ agreement to settle, is not to be considered an admission of liability, or as an admission of any allegations made in any claim or litigation. 

The settlement, subject to the Court’s final approval, provided for the deposit of Two Million Five Hundred Thousand dollars ($2,500,000) into a common fund to be dispersed 
as per provisions approved by the Court in the final Order of Settlement. On June 16, 2010, the Company deposited $2,500,000 into an escrow account to be used for the common fund 
upon the Court’s final approval. On September 28, 2010, the Court entered a Final Order and Judgment reconfirming their preliminary orders and settlement agreement. 

The Company also entered into a settlement with its insurance carrier in regard to liability insurance coverage for litigation and settlement costs. The settlement calls for the 
insurance carrier to pay fifty percent (50%) of any combination of defense fees and related costs incurred for any settlement of, or any judgment on the released claims, up to a total of 
Four Hundred Seventy-Five Thousand dollars ($475,000). The obligation for the insurance carrier to make payments will cease once it has paid $475,000 to or on behalf of the Company. 

The Company recorded a charge of $2,500,000 as an advertising litigation expense during the second quarter of 2010, with the resultant liability recorded as an accrued liability. 
To date, the Company has incurred legal fees related to the litigation of approximately $310,784, of which $100,319 was taken as a charge against earnings in the fourth quarter of fiscal 
2009, $61,636 was taken as a charge against earnings in the first quarter of fiscal 2010, $42,407 was charged against earnings for the second quarter of fiscal 2010, $65,254 was charged 
against  earnings  for  the  third  quarter  of  fiscal  2010  and  $41,168  was  charged  against  earnings  for  the  fourth  quarter  of  fiscal  2010.  The  Company  also  recorded,  as  a  result  of  the 
insurance settlement, an insurance claim receivable of $475,000, during the second quarter of 2010. The advertising litigation expense was reduced by the amount of the insurance claim 
receivable. As of November 30, 2010, the insurance carrier has made payments of $113,361 against the Company’s claim, leaving an insurance receivable balance of $361,639. 

There is no other material pending legal proceedings outstanding against the Company. 

- 11-

  
Table of Contents

Item 5. MARKET FOR THE COMPANY'S COMMON STOCK AND RELATED SHAREHOLDER MATTERS 

The Company's Common Stock is traded on the New York Stock Exchange Amex under the symbol “CAW”. 

The Company’s Class A Common Stock is not traded on any public market. 

PART II

The range of high and low sales prices of the Common Stock during each quarter of its 2010 and 2009 fiscal years were as follows: 

Quarter Ended
February 28
May 31
August 31
November 30

2010
6.20 - $ 4.16 
6.39 - $ 4.77 
5.99 - $ 5.00 
5.68 - $ 4.35 

  $
  $
  $
  $

2009
2.55 - $ 4.24 
2.05 - $ 3.40 
2.74 - $ 4.20 
5.50 - $ 3.81 

  $
  $
  $
  $

The high and low prices for the Company’s Common Stock, on February 2, 2011 were $5.95 to $5.81 per share. 

As of November 30, 2010, there were approximately 138 individual shareholders of record of the Company’s common stock.  There are a substantial number of shares held of 

record in various street and depository trust accounts, which represent approximately 1,000 additional shareholders. 

As of November 30, 2010, there were two individual shareholders of record of the Company’s Class A common stock. 

The  dividend  policy  is  at  the  discretion  of  the  Board  of  Directors  and  will  depend  on  numerous  factors,  including  earnings,  financial  requirements  and  general  business 

conditions. 

On December 5, 2007, the Board of Directors declared a $0.10 per share dividend for the first quarter ending February 29, 2008.  The dividend was paid to all shareholders of 
record as of February 1, 2008, and was paid on March 1, 2008.  On February 25, 2008, the board of directors declared an $0.11 per share dividend for the second quarter ending May 31, 
2008.  The dividend was paid to all shareholders of record as of May 1, 2008, and paid on June 1, 2008.  On July 7, 2008, the board of directors declared an $0.11 per share dividend for 
the third quarter ending August 31, 2008.  The dividend was paid to all shareholders of record as of August 1, 2008, and paid on September 1, 2008.  On October 13, 2008, the board of 
directors declared a $0.11 per share dividend for the fourth quarter ending November 30, 2008.  The dividend was paid to all shareholders of record as of November 1, 2008, and paid on 
December 1, 2008. 

- 12-

 
 
 
 
  
Table of Contents

On January 28, 2009, the Board of Directors declared a $0.11 per share dividend for the 1st quarter ending February 28, 2009.  The dividend was payable to all shareholders of 

record as of February 3, 2009 and was paid on March 3, 2009.  On April 8, 2009 the board of directors 

declared a $0.07 per share dividend for the second quarter of 2009.  The dividend was payable to all shareholders of record as of May 1, 2009 and was paid on June 1, 2009.  On June 29, 
2009, the board of directors declared a $0.07 dividend for the third quarter of 2009.  The dividend was payable to all shareholders of record as of August 3, 2009 and was paid on 
September 3, 2009.  On October 12, 2009, the board of directors declared a $0.07 dividend for the fourth quarter of 2009.  The dividend was payable to all shareholders of record as of 
November 2, 2009 and was paid on December 2, 2009. 

On December 21, 2009, the board of directors declared a $0.07 per share dividend for the first quarter ended February 28, 2010.  The dividend was payable to all shareholders of 
record as of February 1, 2010 and was paid on March 1, 2010.  On February 23, 2010, the Board of Directors declared a $0.07 per share dividend for the second quarter ended May 31, 
2010.  The dividend was payable to all shareholders of record on May 3, 2010 and was paid on June 3, 2010.  On May 28, 2010, the Board of Directors declared a $0.07 per share dividend 
for the third quarter ended August 31, 2010. The dividend was payable to all shareholders of record on August 2, 2010 and was paid on September 2, 2010.  On October 13, 2010, the 
Board of Directors declared a $0.07 dividend for the fourth quarter ending November 30, 2010. The dividend was payable to all shareholders of record as of the close of business on 
November 1, 2010, and was paid on December 1, 2010. 

On January 28, 2011, the Board of Directors declared a $0.07 per share dividend for the first quarter of 2011 to all shareholders of record as of February 10, 2011 and payable on 

March 10, 2011. 

- 13-

  
Table of Contents

Item 6. SELECTED FINANCIAL DATA

x

Statement of Income

Sales, Net
Net (Loss) Income

(Loss) Earnings Per Share:

Basic
Diluted

Weighted Average Number of Shares Outstanding - Basic 
Weighted Average Number of Shares Outstanding - Diluted 

Balance Sheet Data:

Working Capital
Total Assets

Total Liabilities
Total Shareholders’ Equity 

  $

  $
  $

2010

2009

Year Ended November 30,
2008

2007

2006

50,345,213 
  $
(1,664,760)   $

57,001,999 
3,431,644 

  $
  $

56,741,133 
1,412,886 

  $
  $

59,832,157 
5,537,795 

  $
  $

63,302,220 
5,604,251 

(0.24)   $
(0.24)   $

7,054,442 
7,054,442 

  $
  $

0.49 
0.49 
7,054,442 
7,054,442 

  $
  $

0.20 
0.20 
7,054,442 
7,061,646 

  $
  $

0.79 
0.78 
7,029,611 
7,058,889 

0.80 
0.79 
7,034,276 
7,133,332 

2010

2009

As At November 30,
2008

2007

2006

  $

22,531,597 
36,555,590 

  $

25,973,568 
39,789,203 

  $

23,836,264 
39,345,861 

  $

24,922,016 
39,903,876 

  $

9,737,239 
26,818,351 

9,569,355 
30,219,848 

11,091,982 
28,253,879 

9,153,558 
30,750,318 

22,295,983 
36,516,571 

9,131,780 
27,284,791 

Cash Dividends Declared per Common Share

  $

0.28 

  $

0.32 

  $

0.43 

  $

0.30 

  $

0.24 

- 14-

  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

The following discussion should be read in conjunction with our financial statements and the notes to those statements and other financial information appearing elsewhere in 

this report. 

Our  disclosure  and  analysis  in  this  report  contains  forward-looking  information  that  involves  risks  and  uncertainties.  Our  forward-looking statements express our current 
expectations  or  forecasts  of  possible  future  results  or  events,  including  projections  of  future  performance,  statements  of  management’s plans and objectives, future contracts, and 
forecasts of trends and other matters.  Forward-looking statements speak only as of the date of this filing, and we undertake no obligation to update or revise such statements to reflect 
new circumstances or unanticipated events as they occur.  You can identify these statements by the fact that they do not relate strictly to historic or current facts and often use words 
such  as “anticipate”, “estimate”, “expect”, “believe”, “will likely result”, “outlook”, “project” and other words and expressions of similar meaning.  No assurance can be given that the 
results  in  any  forward-looking statement will be achieved and actual results could be affected by one or more factors, which could cause them to differ materially.  The cautionary 
statements  made  in  this  Annual  Report  on  Form  10K  should  be  read  as  being  applicable  to  all  forward-looking statements whenever they appear in this Annual Report.  For these 
statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act. 

Overview 

Net Loss for the year ended November 30, 2010 was ($1,664,760) as compared to net income of $3,431,644 for the year ended November 30, 2009.  Earnings were materially 
impacted by two events in fiscal 2010, which were the settlement of litigation related to the Company’s advertising of its dietary supplement brand, and the voluntary recall of an oral 
care product.  Earnings were also impacted by a 22.6% reduction in gross sales of the Company’s diet products.  In addition, net sales were lower in fiscal 2010 as compared to fiscal 
2009 due to lower gross sales and higher sales incentives given to the Company’s retail partners.  The loss per share, fully diluted was $(0.24) for the year ended November 30, 2010 as 
compared to earnings per share of $0.49 for the year ended November 30, 2009.  The Company had net cash used in operations of ($2,638,605) for the year ended November 30, 2010 as 
compared to net cash provided of $3,905,182 for the year ended November 30, 2009.  Comprehensive loss was ($1,426,253) for fiscal 2010 as compared to income of $4,223,391 for fiscal 
2009.  The Company had current assets of $32,141,970 and current liabilities of $9,610,373 at November 30, 2010.  Retained earnings decreased to $24,454,779 at November 30, 2010 from 
$28,094,783 at November 30, 2009.  There was no change in the number of outstanding shares at November 30, 2010 as compared to November 30, 2009. 

- 15-

  
Table of Contents

Comparison of Operating Results for Fiscal Years 2010 and 2009 

For the year ended November 30, 2010, the Company had revenues of $50,811,642 and a net loss of $(1,664,760) after a benefit for income taxes of $(693,085).  For the year ended 
November 30, 2009, the Company had revenues of $57,672,164, and net income of $3,431,644, after a provision of $2,178,480 for taxes.  Other income declined to $466,429 as of November 
30,  2010  as  compared  to  $670,165  as  of  November  30,  2009.  The  decrease  was  primarily  due  to  lower  interest  and  dividend  income,  as  well  as  lower  realized  gains  on  sales  of 
investments.  The basic and fully diluted loss per share for fiscal 2010 was $(0.24) as compared to basic and fully diluted earnings of $0.49 for fiscal 2009. 

The Company’s net sales decreased to $50,345,213 for the fiscal year ended November 30, 2010 from $57,001,999 for the fiscal year ended November 30, 2009.  Net sales were 

affected by the following factors: 

·   Gross sales were impacted by sales of the Company’s diet products, which were 22.6% lower in fiscal 2010 as compared to fiscal 2009.  This is part of a nation-wide trend of 

·  
·  

lower sales for all brands of diet products. 
Sales continued to trend down for skin care products, although sales for the Solar Sense brand increased by over 90%. 
Sales of oral care products increased 13.8% during fiscal 2010 as compared to fiscal 2009.  This increase occurred despite the Company’s recall in April 2010 of three lots of its 
whitening gel due to the gel liquefying which caused the product to lose its efficacy.  The recall caused the Company to cancel over six-hundred eleven thousand dollars of 
orders on hand at the time. 

·   Gross sales of Pain Bust*R II, an analgesic product which was acquired in November 2008, increased 41.8% due to increased retail distribution. 

Sales returns and allowances decreased to 11.4% of gross sales for fiscal 2010 versus 11.6% in fiscal 2009.  The decrease was primarily due to lower usage of coupons during 
fiscal 2010.  Coupon expense, charged against sales allowances, was $904,610 in fiscal 2010 as compared to $1,346,737 in fiscal 2009.  The Company, on an ongoing basis, has returns of 
products that have been phased out and replaced by new items as part of its marketing plan.  Returns as a percentage of gross sales was almost unchanged in fiscal 2010 as compared 
to fiscal 2009, despite returns of Plus White increasing 2.6% of gross sales during fiscal 2010 as a result of the whitening gel recall. 

In  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of  America  (“GAAP”),  the  Company  reclassified  certain  advertising  and  promotional 
expenditures as a reduction of sales rather than report them as an expense, which has no affect on the net income.  This reclassification is the adoption by the Company of ASC Topic 
605-10-S99,  “Revenue  Recognition”  as  more  fully  described  in  Note  2  (“Sales  Incentives”),  of  the  consolidated  financial  statements  for  fiscal  2010.  The  reclassification  reflects  a 
reduction in sales for the fiscal years ended November 30, 2010 and 2009 by $6,507,212 and $4,889,941 respectively, an increase in the net sales reduction of $1,617,271. 

- 16-

  
  
  
  
  
Table of Contents

The Company’s net sales, by category for fiscal 2010 as compared to fiscal 2009 were: 

Category
Dietary Supplement 
Skin Care 
Oral Care 
Nail Care 
Fragrance 
Analgesic 
Hair Care 
Misc. 

Years Ended November 30,

2010

Net Sales

2009

Net Sales

  $

  $

16,695,074 
15,074,631 
10,047,391 
5,039,085 
2,031,549 
803,228 
51,354 
602,901 
50,345,213 

33.2%  $
29.9% 
20.0% 
10.0% 
4.0% 
1.6% 
0.1% 
1.2% 
100.0%  $

24,243,598 
15,807,074 
8,859,354 
5,529,822 
1,938,084 
617,554 
6,513 
--- 
57,001,999 

42.5%
27.7%
15.6%
9.7%
3.4%
1.1%
0.0%
0.0%
100.0%

Gross profit margins decreased to 56.7% in fiscal 2010 from 61.7% in fiscal 2009.  The decrease was due in part to an increase in the Company’s co-operative advertising to 
10.1% of gross sales in fiscal 2010 as compared to 7.0% in fiscal 2009.  This portion of the Company’s co-operative advertising is classified as a sales incentive, which reduces net 
sales.  The recall of the Plus White whitening gel caused the Company to change to another manufacturer who had higher labor charges, which resulted in a significant increase in the 
cost of sales.  The Company also had to reserve $219,171 of whitening gel inventory as a result of the recall, which was charged to cost of sales.  In addition, due to lower sales of the 
Company’s diet products the purchase volume decreased.  This resulted in an increase to the diet products cost of goods as the Company received lower quantity discounts from its 
raw material suppliers. 

Selling, general and administrative expenses for fiscal 2010 were $21,139,743 as compared to $20,037,352 for fiscal 2009, an increase of $1,102,391.  The increase was mainly due 
to higher personnel costs.  The Company increased sales, marketing and other personnel during fiscal 2010.  The Company has since reduced its work force in response to the decrease 
in sales.  Health insurance costs increased $182,206 or 19.8% during fiscal 2010.  This increase is part of the national trend of increasing health insurance premium costs.  The Company 
had $92,236 of additional expenses related to the recall of the Plus White whitening gel which were included in selling, general and administrative expenses for fiscal 2010. 

Advertising,  cooperative  and  promotions  expenses  for  fiscal  2010  were  $7,493,282  as  compared  to  $9,667,446  for  fiscal  2009.  The  decreased  expense  of  $2,174,164  was 

comprised in part of the following: 

·   A lower expense of $656,683 in fiscal 2010 as compared to fiscal 2009 due to cooperative advertising that was classified as a reduction of sales, rather than an expense 

- 17-

  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
Table of Contents

·   Lower media, trade advertising and related expenses of $936,417 
·   Decreased print advertising expense of $199,776 

The Company’s advertising expense changes from year to year based on the timing of the Company’s promotions. 

The Company recorded an advertising litigation expense of $2,235,465 in fiscal 2010.  This consists of settlement costs of $2,500,000 and litigation related legal expenses of 
$210,465,  less  a  recovery  of  $475,000  from  the  Company’s insurance carrier.  A class action lawsuit, “Wally v. CCA”, alleging false and misleading advertisement of the Company’s 
dietary supplement, was commenced in the Superior Court of the State of California, County of Los Angeles, on September 29, 2009. The action was brought seeking monetary and 
equitable remedies.  The Company denied all of the allegations of wrongdoing and liability in regard to its advertising. Nevertheless, it concluded that in the light of the costs, delays 
and  risks,  as  well  as  the  disruption  that  would  be  caused  by  the  litigation  and  the  legal  expense  to  defend  the  action,  it  was  in  the  best  interest  of  the  Company  to  settle  the 
litigation.  The  performance  of  any  act  of  the  Settlement  Agreement,  or  any  other  circumstance  regarding  the  parties’  agreement to settle, is not to be considered an admission of 
liability, or as an admission of any allegations made in any claim or litigation.  Please see Item 3 – Legal Proceedings for further information regarding the litigation. 

The loss before benefit for income taxes was $(2,357,845) for the year ended November 30, 2010, as compared to income before provision for income taxes of $5,610,124 for the 

year ended November 30, 2009. 

The effective tax rate for fiscal 2010 was a benefit of 29.4% of the loss before tax as compared to a provision of 38.8% of income before tax for fiscal 2009.  The fiscal 2010 
effective  tax  rate  was  a  benefit  due  to  the  loss  that  the  Company  sustained  during  the  year.  The  United  States  Internal  Revenue  Service  completed  in  2009  an  examination  of  the 
Company’s U.S. tax return for fiscal 2006.  As a result of that examination, the Company received a refund of $94,195 in federal taxes for the 2006 fiscal year.  The audit adjustments 
resulted in refunds from amended state tax returns for 2006 of $28,145, and an additional $196,335 in refunds from federal and state amended returns for fiscal 2007.  The refunds resulted 
in decreasing the effective tax rate for fiscal 2009.  The Company had $547,566 of officer salaries during fiscal 2010 that were not deductible for tax purposes in calculating the income tax 
benefit.   The  Company  also  lost  the  benefit  of  the  domestic  production  activities  federal  tax  credit  as  a  result  of  the  operating  loss.  As  of  November  30,  2010,  the  Company  has 
unrealized losses on its investments of $60,950, which, if realized, would have a tax benefit of $24,929. 

Comprehensive income decreased to $(1,426,253) for the year ended November 30, 2010 from $4,223,391 for the year ended November 30, 2009.  This reflects the Company’s net 
loss of $(1,664,760) together with other comprehensive income, net of income tax benefits, of $238,507.  The tax expense of the unrealized gain is $(14,972) for the year ended November 
30, 2010.  The other comprehensive income is as a result of the increase in the market value of the Company’s investments.  Further information regarding the Company’s investments 
can be found in Note 6 of the consolidated financial statements. 

- 18-

  
  
  
Table of Contents

Comparison of Operating Results for Fiscal Years 2009 and 2008 

For the year ended November 30, 2009, the Company had revenues of $57,672,164, and net income of $3,431,644, after a provision of $2,178,480 for taxes. For the year ended 
November 30, 2008, the Company had revenues of $57,457,946, and net income of $1,412,886, after a provision of $1,053,513 for taxes. Other income declined $46,648, primarily due to 
lower interest rates, partially offset by higher dividend income and realized gains on the sales of investments. Fully diluted earnings per share for fiscal 2009 were $0.49 as compared to 
$0.20 for fiscal 2008. 

The Company’s net sales increased to $57,001,999 for the fiscal year ended November 30, 2009 from $56,741,133 for the fiscal year ended November 30, 2008. Gross sales were 
higher primarily in the diet and fragrance categories, and lower primarily in the oral care category. Sales returns and allowances were 11.6% of gross sales for fiscal 2009 versus 11.4% in 
fiscal 2008. In 2008 the Company had $321,070 of returns, primarily in the first three quarters of fiscal 2008, due to the discontinuance of Pound-X, a dietary supplement launched in the 
fourth quarter of 2006. Sales returns and allowances were higher in 2009 in part due to the Company’s continued expanded use of coupons. The coupon expense, charged against sales 
allowances, increased to $1,346,737 in fiscal 2009 from $884,161 in fiscal 2008. The Company, on an ongoing basis, has returns of products that have been phased out and replaced by 
new  items  as  part  of  its  marketing  plan.  Gross  profit  margins  increased  slightly  to  61.7%  in  fiscal  2009  from  61.6%  in  fiscal  2008.  The  Company  continually  works  to  control  its 
manufacturing costs. 

In accordance with Generally Accepted Accounting Principles (“GAAP”), the Company reclassified certain advertising and promotional expenditures as a reduction of sales 
rather than report them as an expense, which has no affect on the net income. This reclassification is the adoption by the Company of ASC Topic 605-10-S99, “Revenue Recognition” as 
more fully described in Note 2 (“Sales Incentives”), of the consolidated financial statements for fiscal 2010. The reclassification reflects a reduction in sales for the fiscal years ended 
November 30, 2009 and 2008 by $4,889,941 and $4,557,507 respectively, an increase in the net sales reduction of $332,434. 

Income before taxes was $5,610,124 for fiscal 2009 as compared to $2,466,399 for fiscal 2008, an increase of $3,143,725.  The increase was due to a reduction of expenses in both 
media and selling, general and administrative costs. For fiscal 2009, advertising, cooperative and promotional expenses were $9,667,446 as compared to $10,466,740 for fiscal 2008, or an 
expense decrease of $799,294. Advertising expenses were 17.0% of net sales for fiscal 2009 versus 18.4% for fiscal 2008. Included in advertising expense is media advertising, which 
decreased to $6,641,461 in fiscal 2009 from $8,051,849 in fiscal 2008. The Company increased its cooperative advertising in fiscal 2009, however a large portion of the increase in expense 
was offset by a decrease in the use of advertising in newspaper inserts. 

- 19-

  
Table of Contents

Cost of goods remained stable despite increases in resin prices during fiscal 2009. Selling, general and administrative expenses decreased to $20,037,352 in fiscal 2009 from 
$22,122,849 in fiscal 2008. The decrease was primarily due to lower freight out costs as a result of the decrease in fuel costs and renegotiation of some carrier rates, decreased selling 
expenses, lower personnel costs and decreased donations of the Company’s inventory. 

Shipping costs to the Company’s customers, reported as part of selling, general and administrative costs, decreased in fiscal 2009 by $556,051 from fiscal 2008. Shipping costs 
as a percentage of gross sales decreased to 4.0% in fiscal 2009 from 4.9% of gross sales in fiscal 2008. This was due to lower fuel costs during fiscal 2009, and a renegotiation of rates 
with  some  of  the  Company’s  carriers.  The  Company  also  had  a  decrease  in  personnel  costs  and  other  costs  because  of  management’s  cost  control  initiatives.  The  Company 
significantly decreased its donations of inventory during fiscal 2009, resulting in an expense that was $392,805 lower then fiscal 2008. Donations of inventory can result in an increased 
tax benefit, the unused portion of which creates a deferred tax benefit that may be utilized in future periods. 

The effective tax rate for fiscal 2009 was 38.8% of income before tax as compared to 42.7% for fiscal 2008. The United States Internal Revenue Service completed an examination 
of the Company’s U.S. tax return for fiscal 2006. As a result of that examination, the Company received a refund of $94,195 in federal taxes for the 2006 fiscal year. The audit adjustments 
resulted in refunds from amended state tax returns for 2006 of $28,145, and an additional $196,335 in refunds from federal and state amended returns for fiscal 2007. The refunds resulted 
in the decreased effective tax rate for fiscal 2009. The State of New Jersey, Department of The Treasury, Division of Taxation is currently examining state income and sales tax returns 
filed for the fiscal years 2004 — 2008. As of February 25, 2010, no adjustments have been proposed. No other state has notified the Company of its intent to conduct an examination of 
tax returns filed in their jurisdictions. The Company had $747,668 of officer salaries during fiscal 2009 that were not deductible for tax purposes in calculating the income tax provision. 
As  of  November  30,  2009,  the  Company  has  unrealized  losses  on  its  investments  of  $314,428,  which  would  have  a  tax  benefit  of  $125,457.  This  tax  benefit  has  been  reduced  by  a 
valuation allowance of $85,557. The valuation allowance is based on an estimate of the losses, which if realized, could not be utilized to offset any corresponding capital gains. The tax 
benefit of the unrealized losses, net of valuation allowances, is $39,900 as of November 30, 2009. 

Comprehensive income increased to $4,223,391 for the year ended November 30, 2009 from $536,972 for the year ended November 30, 2008. This reflects the increase in the 
Company’s  net  income  together  with  other  comprehensive  income,  net  of  income  tax  benefits,  of  $791,747.  The  tax  benefit  of  the  unrealized  losses,  net  of  valuation  allowances,  is 
$39,900 as of November 30, 2009. The other comprehensive income is as a result of the increase in the market value of the Company’s investments. Further information regarding the 
Company’s investments can be found in Note 6 of the consolidated financial statements. 

- 20-

  
Table of Contents

Financial Position as of November 30, 2010 

As  of  November  30,  2010,  the  Company  had  working  capital  of  $22,531,597  as  compared  to  $25,973,568  at  November  30,  2009.  The  ratio  of  total  current  assets  to  current 
liabilities  is  3.3  to  1  as  compared  to  a  ratio  of  3.7  to  1  for  the  prior  year.  The  Company’s cash position and short-term investments at November 30, 2010 were $12,738,103, versus 
$17,480,472  as  at  November  30,  2009.  Non-current or long term investments were $3,124,051 at November 30, 2010 versus $2,900,035 at November 30, 2009.  The Company paid cash 
dividends during fiscal 2010 in the amount of $1,975,244.  This amount includes the dividends declared at the end of fiscal 2009 but not paid until fiscal 2010 of $493,811 and $1,481,433 in 
dividends declared and paid for fiscal 2010.  As of November 30, 2010, there were dividends declared but not paid of $493,811.  The investment securities the Company purchased are all 
classified as “Available for Sale Securities”, and are reported at fair market value as of November 30, 2010, with the resultant unrealized gains or losses reported as a separate component 
of shareholders’ equity.  Due to the current securities market conditions, the Company cannot ascertain the risk of any future change in market value. Our investments are spread among 
many different obligors and municipalities to decrease the risk due to any specific concentrations. 

Accounts receivable as of November 30, 2010 and 2009 were $5,990,010 and $7,613,273 respectively.  The gross accounts receivable was $793,778 lower as of November 30, 
2010 versus November 30, 2009 due to lower sales volume.  Included in net accounts receivable are an allowance for doubtful accounts, a reserve for returns and allowances and a 
reduction based on an estimate of co-operative advertising that will be taken as credit against payments.  The allowance for doubtful accounts was $24,739 and $131,223 for November 
30, 2010 and 2009, respectively. The allowance for doubtful accounts is a combination of specific and general reserve amounts relating to accounts receivable.  The general reserve is 
calculated based on historical percentages applied to aged accounts receivable and the specific reserve is established and revised based on individual customer circumstances. 

The reserve for returns and allowances is based on the historical returns as a percentage of sales in the five preceding months, adjusting for returns that can be put back into 
inventory, and a specific reserve based on customer circumstances.  This allowance decreased to $2,555,099 as of November 30, 2010 from $2,660,469 as of November 30, 2009.  Of this 
amount, allowances and reserves in the amount of $1,316,589, which are anticipated to be deducted from future invoices, are included in accrued liabilities.  The decrease in the reserve 
for  returns  and  allowances  is  due  to  the  timing  of  the  Company’s  sales.  In  addition,  contained  within  the  reserve  as  of  November  30,  2009  was  a  provision  of  $293,845  for  the 
Company’s Instant Lift product which was launched during fiscal 2009.  The product was returned to the Company during fiscal 2010, with the credit to the customer charged against 
the provision, eliminating the balance. 

Gross receivables were further reduced by $1,778,547 as of November 30, 2010, which was reclassified from accrued liabilities, as an estimate of the co-operative advertising that 
will be taken as a credit against payments.  In addition, accrued liabilities include $1,610,236, which is an estimate of co-operative advertising expense relating to fiscal 2010 sales which 
are anticipated to be deducted from future invoices rather than current accounts receivable. 

- 21-

  
Table of Contents

Inventories were $9,077,234 and $8,327,277, as of November 30, 2010 and 2009, respectively.  The inventory, which was purchased in anticipation of forecasted sales, increased 
as a result of the slowdown in customer shipments that occurred during the fourth quarter of 2010.  The reserve for inventory obsolescence is based on a detailed analysis of inventory 
movement. The inventory obsolescence reserve was increased to $1,372,798 as of November 30, 2010 from $760,001 as of November 30, 2009.  Included in the reserve increase was 
$219,171 as a result of the voluntary recall of the Plus White whitening gel inventory.  This additional reserve reflects the cost of the recalled product that remained in inventory as of 
November 30, 2010.  Changes to the inventory obsolescence reserves are recorded as an increase or decrease to the cost of goods. 

The Company recorded an insurance claim receivable in the amount of $475,000 during the second quarter of 2010 as a result of the advertising litigation (please see Item 3 – 
Legal proceeding for further information regarding the litigation).  The Company subsequently received payments from its insurance carrier of $113,361 during fiscal 2010, leaving an 
insurance claim receivable balance of $361,639.  The balance of the insurance claim receivable was paid during the first quarter of 2011. 

Prepaid expenses and sundry receivables increased to $976,108 as of November 30, 2010 from $739,139 as of November 30, 2009.  The increase was mainly due to accounts 

payable invoices paid at the end of November 2010 that had due dates in the beginning of December 2010. 

Prepaid and refundable income taxes increased to $999,702 as of November 30, 2010, from $89,535 as of November 30, 2009.  The increase was a result of estimated tax payments 
that were made during fiscal 2010 and tax overpayments from the Company’s 2009 income returns that were carried forward as estimated tax payments.  The Company will seek to have 
the payments refunded when it files its 2010 tax returns. 

The amount of deferred income tax reflected as a current asset increased to $1,999,174 as of November 30, 2010 from $1,193,745 as of November 30, 2009.  Of the $805,429 
increase, $560,257 was the recording of a deferred tax asset as a result of the net operating loss that occurred during fiscal 2010.  The balance of the increase of the deferred tax asset 
was as a result of increases in the Company’s reserves for bad debt and obsolete inventory during fiscal 2010, and an increase in charitable contributions that could not be deducted 
due to the Company’s operating loss and were carried forward.  The increase was partially offset by a reduction in the reserve for returns.  Also included is a deferred income tax asset 
of $24,929, as of November 30, 2010, as a result of the unrealized losses on the Company’s marketable securities, as compared to $125,457 as of November 30, 2009.  The Company had 
reported a valuation allowance of $85,557 as of November 30, 2009 against the deferred tax benefit resulting from the unrealized losses on investments.  There is no valuation allowance 
against the deferred tax benefit from unrealized losses at November 30, 2010, as the Company believes that if the unrealized losses were realized, the full amount of the deferred tax 
benefit would also be realized in the subsequent twelve months, based on capital gain earned over the prior three years and anticipated gains over the next year. 

- 22-

  
Table of Contents

The Company’s investment in property and equipment consisted mostly of computer hardware and software, racking for our warehouse facilities, leasehold improvements and 
furniture to accommodate our personnel in addition to tools and dies used in the manufacturing process.  The Company acquired $95,058 of additional property and equipment during 
fiscal 2010. 

Current liabilities are $9,610,373 and $9,469,873, as of November 30, 2010 and 2009 respectively.  Current liabilities at November 30, 2010 consisted of accounts payable, accrued 
liabilities, short-term capital lease obligations and dividends payable.  As of November 30, 2010, there was $3,196,093 of open cooperative advertising commitments, of which $2,372,139 
is from 2010, $457,685 is from 2009, $92,181 is from 2008, $258,528 is from 2007 and $15,559 is from 2006.  Of the total amount of $3,196,093, $1,778,547 is reflected as a reduction of gross 
accounts receivables, and $1,417,546 is recorded as an accrued expense.  Any changes to the amount of co-operative advertising reflected as an accrued expense are recorded as a debit 
or credit to the reserve for returns and allowances account.  Cooperative advertising is advertising that is run by the retailers in which the Company shares in part of the cost.  If it 
becomes  apparent  that  this  cooperative  advertising  was  not  utilized,  the  unclaimed  cooperative  advertising  will  be  offset  against  the  expense  during  the  fiscal  year  in  which  it  is 
determined that it did not run.  This procedure is consistent with the prior year’s methodology with regard to the accrual of unsupported cooperative advertising commitments. 

The Company’s long term obligations are for a portion of its capitalized leases, which is for certain office and warehouse equipment and deferred tax liabilities.  The deferred tax 
liability increased to $118,717 as of November 30, 2010 as compared to $76,929 as of November 30, 2009.  The liability is due to the difference in depreciation between the Company’s 
books and income tax returns. 

Stockholders’ equity decreased to $26,818,351 in fiscal 2010 from $30,219,848 in fiscal 2009.  The decrease was due to decreases in retained earnings as a result of operating 
losses and dividends issued, offset partially by lower unrealized losses on marketable securities.  Retained earnings decreased to $24,454,779 at November 30, 2010 from $28,094,783 at 
November 30, 2009.  The decrease was due to a net loss of $(1,664,760) during fiscal 2010 and dividends declared of $1,975,244. Unrealized losses on marketable securities were $(36,021) 
at November 30, 2010 as compared to unrealized losses of $(274,528) at November 30, 2009.  Unrealized gains or losses reflect the difference between the cost and market price of the 
Company’s marketable securities as of the date of the financial statements, net of any tax expense or benefit.  See Note 6 of the consolidated financial statements for further information 
regarding the Company’s marketable securities.  The Company did not purchase any treasury stock during fiscal 2010.  There were no common or preferred stock shares issued during 
fiscal 2010. 

The Company had $(2,638,605) that was used in operating activities during fiscal 2010, as compared to $3,905,182 that was provided by operating activities in fiscal 2009.  The 
decrease in operating cash flow was mainly due to the decrease in net income, increases in deferred income taxes, inventory, insurance claim receivable and prepaid and refundable 
income taxes, and decreases in income taxes payable, partially offset by a decrease in accounts receivable and an increase in accounts payable and accrued liabilities.  The Company’s 
operating cash flow was materially impacted by the advertising litigation expense of $2,235,465 during fiscal 2010.  Net cash provided by investing activities was $4,886,178 during fiscal 
2010, generated by the excess of the proceeds from the sale of some of the Company’s investments less securities purchased and the acquisition of equipment.  The Company’s cash 
balance increased by $219,886 during fiscal 2010, net of $1,975,244 in dividends paid to the shareholders. 

- 23-

  
Table of Contents

Liquidity and Capital Resources 

Liquidity is defined as the ability to generate adequate amounts of cash to meet short-term and long-term business needs.  We assess our liquidity in terms of our total cash 

flow and the amounts of cash, short-term and long-term marketable securities on hand.  Significant factors that could affect our liquidity include the following: 

·   Cash flow generated or used by operating activities; 
·   Dividend payments; 
·   Capital expenditures; 
·   Acquisitions. 

Our primary capital needs are seasonal working capital requirements and dividend payments.  In addition, funds are kept on hand for any potential acquisitions, which the 
Company continues to explore.  As of November 30, 2010, the Company had $4,673,848 of short-term marketable securities and $3,124,051 of non-current securities.  The Company’s 
cash and cash equivalents together with both short and long term marketable securities, net of current liabilities were $6,251,781 as of November 30, 2010.  The Company’s long term 
liabilities as of November 30, 2010, consist of deferred income tax liability of $118,717 and long-term capitalized lease obligations of $8,149.  The Company does not have any bank debt 
or  a  bank  line  of  credit.  Due  to  the  amount  of  cash  and  marketable  securities  on-hand, the Company does not believe that it needs the availability of a bank line of credit at this 
time.  The Company believes that it has sufficient capital resources to meet its working capital requirements for the fiscal 2011 year. 

Critical Accounting Estimates 

 Our consolidated financial statements include the use of estimates, which management believes are reasonable.  The process of preparing financial statements in conformity 
with  accounting  principles  generally  accepted  in  the  United  States  (“GAAP”) requires management to make estimates and assumptions regarding certain types of assets, liabilities, 
revenues, and expenses.  Such estimates primarily relate to unsettled transactions and events as of the date of the financial statements.  Accounting estimates and assumptions are 
those  management  considers  to  be  most  critical  to  the  financial  statements  because  they  inherently  involve  significant  judgment  and  uncertainties.  All  of  these  estimates  and 
assumptions  reflect  management’s  best  judgment  about  current  economic  and  market  conditions  and  their  effects  on  the  information  available  as  of  the  date  of  the  consolidated 
financial statements.  Accordingly, upon settlement, actual results may differ from estimated amounts. 

- 24-

  
  
  
  
  
Table of Contents

An accounting estimate is deemed to be critical if it is reasonably possible that it subsequent correction could have a material effect on future operating results or financial 

condition.  The following are estimates that management has deemed to be critical: 

1. Reserve for Returns - The allowances and reserves which are anticipated to be deducted from future invoices are included in accrued liabilities. The estimated reserve is based 
in part on historical returns as a percentage of gross sales.  The current estimated return rate is 8.4% of gross sales.  Management estimates that 37.6% of returns received are 
placed back into inventory, and the estimate for returns is adjusted to reflect the value of the returns placed into inventory. 

2. Allowance for Doubtful Accounts – The allowance for doubtful accounts is an estimate of the loss that could be incurred if our customers do make required payments.  Trade 
receivables  are  periodically  evaluated  by  management  for  collectability  based  on  past  credit  history  with  customers  and  their  current  financial  condition.  Changes  in  the 
estimated collectability of trade receivables are recorded in the results of operations for the period in which the estimate is revised.  Estimates are made based on specific 
disputes and additional reserves for bad debt based on the accounts receivable aging ranging from 0.35% for invoices currently due to 2.0% for invoices more than ninety-one 
days overdue.  Trade receivables that are deemed uncollectible are offset against the allowance for uncollectible accounts.  The Company generally does not require collateral 
for trade receivables. 
Inventory Obsolescence Reserve – Management reviews the inventory records on a monthly basis.  Management deems to be obsolete finished good items that are no longer 
being sold, and have no possibility of sale within the ensuing twelve months.  Components and raw materials are deemed to be obsolete if management has no planned usage 
of those items within the ensuing twelve months.  In addition, management conducts periodic testing of inventory to make sure that the value reflects the lower of cost or 
market.  If the value is below market, a provision is made within the inventory obsolescence reserve.  This reserve is adjusted monthly, with changes recorded as part of cost of 
sales in the results of operations. 

3.

Inventory, Seasonality, Inflation and General Economic Factors 

The Company attempts to keep its inventory for its product at levels that will enable shipment against orders within a three-week period.  However, certain components must 
be inventoried well in advance of actual orders because of time-to-acquire circumstances.   For the most part, purchases are based upon anticipated quarterly requirements, which are 
projected based upon sales indications received by the sales and marketing departments, and general business factors.  All of the Company's contract manufactured products and 
components are purchased from non-affiliated entities.  Warehousing is provided at Company facilities, and all products are shipped from the Company's warehouse facilities. 

- 25-

  
  
  
  
Table of Contents

The  Company’s products are not particularly seasonal, but sales of its sun-care, depilatory and diet-aid products usually peak during the spring and summer seasons, and 

perfume sales usually peak in fall and winter.  The Company does not have a product that can be identified as a ‘Christmas item’. 

The  Company  plans  to  continue  to  promote  its  sales  through  an  advertising  program  consisting  of  a  combination  of  media  and  co-op advertising. We continue to invest 
money into research and development to build our core products to become leaders in their respective categories. We are trying to decrease the amount of “on hand” inventory we 
stock; however to better service our customers we often find it difficult to reduce our “safety stock”. We continue to evaluate our sales staff and to try to attract aggressive salespeople 
to increase the distribution of our current product line. We are also continuing to look for additional businesses or product lines which we think will help the Company to grow and are 
also reviewing possible acquisitions or any other offers which we feel will enhance shareholders’ value. 

Because  our  products  are  sold  to  retail  stores  (throughout  the  United  States  and,  in  small  part,  abroad),  sales  are  particularly  affected  by  general  economic 
conditions.  Accordingly, any adverse change in the economic climate can have an adverse impact on the Company's sales and financial condition.  The Company does not believe that 
inflation or other general economic circumstances that would further negatively affect operations can be predicted at present, but if such circumstances should occur, they could have 
material and negative impact on the Company's net sales and revenues, unless the Company was able to pass along related cost increases to its customers. 

Contractual Obligations 

The following table sets forth the contractual obligations as of November 30, 2010.  Such obligations include the current lease for the Company’s premises, written employment 

contracts and License Agreements. 

Leases on Premises (1)
Royalty Expense (2)
Employment Contracts (3)
Other Operating Leases
Capital Lease Obligations
Open Purchase Orders
Total Contractual Obligations

Less than
1 Year

1-3 Years 

3-5 Years 

  $

  $

694,120 
40,000 
2,063,611 
128,634 
15,196 
3,689,180 
6,630,741 

  $

  $

1,386,953 
80,000 
3,641,109 
110,877 
8,154 
--- 
5,227,093 

  $

  $

1,386,524 
80,000 
3,363,322 
12,824 
--- 
--- 
4,842,670 

  $

  $

More than
5 years

4,506,203 
40,000 
144,186 
--- 
--- 
--- 
4,690,389 

- 26-

 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Table of Contents

(1) The major lease is a net lease requiring a yearly rental of $390,835 plus Common Area Maintenance “CAM”.  See Section Part I, Item 2. The rental provided above is the base rental 
and estimated CAM.  CAM for future years is estimated at $150,000 up to the expiration of the lease. The lease has an annual CPI adjustment, not to cumulatively exceed 15% in any 
consecutive five year period.  The lease expires on May 31, 2012 and had a renewal option at fair market value for an additional five years. The Company signed a new lease for the 
premises beginning June 1, 2012 and expiring May 31, 2022, with a renewal option at fair market value for an additional five years.  The new lease will increase the space that the 
Company will rent to 81,000 square feet, and the annual rental for this space will be $486,012, with a CPI increase not to exceed 30% in any consecutive five year period.  CAM has 
been estimated at $207,250 per year for future years beginning June 1, 2012.  On September 26, 2007, the Company entered into a warehouse lease with Ninth Avenue Equities Co., 
Inc. to lease 16,438 square feet of space known as Unit B located at Murray Hill Industrial Center in East Rutherford, New Jersey for a four and a half year period.  The annual rental 
is $123,285 plus CPI adjustments, real estate taxes and common area maintenance expenses.  CAM is estimated at $30,000 per year for future years. The Company does not intend 
on renewing the lease upon the expiration at May 31, 2012.  The figures for both leases above do not include adjustments for future CPI. 

(2) See Section Part I, Item 1(f).  The Company is not required to pay any royalty in excess of realized sales if the Company chooses not to continue under the license.  The figures set 
forth above reflect estimates of the royalty expense anticipated minimum requirements to maintain the licenses under the various contracts for the licensed products based on fiscal 
2010 sales. The more than 5 years column only reflects one year of minimum payments; the payments can continue in perpetuity in order to maintain the license.  Royalty expense 
noted is for Joann Bradvica. 

(3) The Company had executed Employment Contracts on December 1, 1993, with its former Chief Executive Officer, David Edell, and its former Corporate Secretary, Ira W. Berman. The 
contracts  for  both  are  exactly  the  same.  Employment  under  the  contracts  expired  on  December  31,  2010,  and  Edell/Berman  became  consultants  for  an  ensuing  five  years  in 
accordance with the provisions of the contract.  For the consulting services provided, Edell/Berman shall be paid consideration equal to 50% of their annual base salary plus bonus 
that they received in 2010. Under the provisions of the Employment Contracts, the consulting payments will increase six (6%) percent for each successive year of the consulting 
term.  Edell/Berman are also entitled to all benefits that they had previously received as employees for the duration of the consulting term.  The figures above include the consulting 
payments due under the contracts and the yearly six (6%) percent increase for the successive years of the consulting period.  Mr. Berman remains as Chairman of the Board, and 
both Mr. Edell and Mr. Berman remain as directors of the Company.  During the employment period, the contracts had provided for a base salary which commenced in 1994 in the 
amount of $300,000 (plus a bonus of 20% of the base salary), with a year-to-year CPI of 6% increase, plus 2.5% of the Company’s pre-tax income plus depreciation and amortization 
plus  certain  fringe  benefits  including  the  cost  of  certain  life  insurance,  auto  expenses,  and  health  insurance.  The  2.5%  measure  in  the  bonus  provision  of  the  Edell/Berman 
contracts was amended on November 3, 1998 so as to calculate it against earnings before income taxes, plus depreciation, amortization and expenditures for media and cooperative 
advertising in excess of $8,000,000.  On May 24, 2001, the contract was amended increasing the base salary then in effect by $100,000 per annum.  On June 1, 2001, the Company 
added a provision to the Contracts stating that in the event of death within the employment and consulting periods, the Company would be obligated for two successive years to 
pay the executive’s estate an amount equal to their total compensation at that time. 

- 27-

  
Table of Contents

David Edell’s sons, Dunnan Edell and Drew Edell have five-year employment contracts in the amounts of $270,000 and $200,000 respectively, which expired on November 30, 2007 
(See Item 11, Summary Compensation Table).  In July 2003, Dunnan Edell’s salary was increased to $300,000 and in January 2004, Drew Edell’s salary was increased to $225,000.  In 
fiscal 2005, Drew Edell’s salary was increased to $250,000.  Dunnan Edell is a director and during fiscal 2003 was appointed President of the Company and Chief Operating Officer. 
Drew Edell is the Executive Vice President of Research, and Product Development. 

On  February  10,  2006,  the  Board  of  Directors  extended  the  employment  contracts  for  Dunnan  Edell  and  Drew  Edell  to  December  31,  2010.  On  May  17,  2007,  the  employment 
contracts for Dunnan Edell and Drew Edell were amended by the Board of Directors, extending the contracts to November 30, 2012, and increasing Dunnan Edell’s base salary to 
$350,000 and Drew Edell’s base salary to $275,000.  Dunnan Edell became Chief Executive Officer of the Company, effective December 1, 2011. 

Recent Accounting Pronouncements 

In  December 2007,  the  Financial  Accounting  Standards  Board  (“FASB”)  amended  certain  provisions  of  Accounting  Standard  Codification  (“ASC”)  Topic  805, “Business 
Combinations”.   This  amendment  changes  accounting  for  acquisitions  that  close  beginning  in  2009  in  a  number  of  areas  including  the  treatment  of  contingent  consideration, 
contingencies,  acquisition  costs,  in-process  research  &  development  and  restructuring  costs.   More  transactions  and  events  will  qualify  as  business  combinations  and  will  be 
accounted for at fair value under the new standard.  This amendment promotes greater use of fair values in financial reporting. In addition, under Topic 805, changes in deferred tax 
asset valuation allowances and acquired income tax uncertainties in a business combination after the measurement period will impact income tax expense. Some of the changes will 
introduce more volatility into earnings.  Topic 805 became effective for fiscal years beginning on or after December 15, 2008.  Topic 805 will have an impact on accounting for any 
business acquired after the effective date of this pronouncement. 

In April 2008, the FASB amended certain provisions of ASC Topic 350, “Intangibles-Goodwill and Other”.  Topic 350 amends the factors that must be considered in developing 
renewal  or  extension  assumptions  used  to  determine  the  useful  life  over  which  to  amortize  the  cost  of  a  recognized  intangible.  It  further  requires  an  entity  to  consider  its  own 
assumptions about renewal or extension of the term of the arrangement, consistent with its expected use of the asset, and is an attempt to improve consistency between the useful life of 
a recognized intangible asset and the period of expected cash flows used to measure the fair value of the asset.  Topic 350 became effective for fiscal years beginning after December 15, 
2008, and the guidance for determining the useful life of a recognized intangible asset must be applied prospectively to intangible assets acquired after the effective date. Topic 350 will 
not have a significant impact on the Company’s results of operations, financial condition or liquidity. 

- 28-

  
Table of Contents

In April 2009, the SEC issued Staff Accounting Bulletin No. 111 (“SAB No. 111”).  SAB No. 111 amends Topic 5.M. in regard to other than temporary impairment of certain 
investments in debt and equity securities.  SAB No. 111 confirms the establishment of the “other than temporary” category of investment impairment.  The adoption of SAB No. 111 
became effective upon issuance and did not have any material impact on the Company’s financial position or results of operation. 

In April 2009, the FASB issued an amendment to ASC Topic 825, “Financial Instruments”.  The amendment requires disclosure of the fair value of financial instruments for 
interim reporting periods of publicly traded companies as well as in annual financial statements.  The amendment to Topic 825 became effective for interim reporting periods ending after 
June 15, 2009.  The adoption of this topic had no impact on the Company’s financial position or results of operation. 

In April 2009, the FASB issued additional guidance under ASC Topic 820, “Fair Value Measurements and Disclosures” (previously reported as FASB Staff Position No. FAS 
157-4).   Topic 820 provides additional guidance for estimating the fair value of an asset or liability when the volume and level of activity for the asset or liability have significantly 
decreased, and identifying circumstances in which a transaction may not be orderly.  The adoption of this topic became effective for all interim and annual reporting periods ending after 
June 15, 2009.  The adoption of the additional guidance provided by Topic 820 did not have any material impact on the Company’s financial position or results of operation. 

In April 2009, the FASB issued an amendment to ASC Topic 320, “Investments – Debt and Equity” which amends the guidance in regard to other-than-temporary impairments 
on debt and equity securities in the financial statements.  Topic 320 also requires additional disclosures in the financial statements that enable users to understand the types of debt and 
equity securities held, including those investments in an unrealized loss position for which an other-than-temporary impairment has or has not been recognized.  The adoption of the 
amendment to Topic 320 became effective for all interim and annual reporting periods ending after June 15, 2009.  The adoption of this amended topic did not have any material impact 
on the Company’s financial position or results of operation. 

In May 2009, the FASB issued ASC Topic 855, “Subsequent Events”.  The statement establishes general standards of accounting for and disclosure of events that occur after 
the balance sheet date but before financial statements are issued.  Topic 855 became effective June 15, 2009 for all subsequent reporting periods.  The adoption of Topic 855 did not 
have any material impact on the Company’s financial position or results of operation. 

In  June  2009,  the  FASB  issued  Accounting  Standards  Update  (“ASU”)  2009-01,  “The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted 
Accounting  Principles”.  This update identifies the sources of accounting principles and the framework for selecting the principles used in the preparation of financial statements of 
nongovernmental  entities  that  are  presented  in  conformity  with  generally  accepted  accounting  principles  (“GAAP”)  in  the  United  States.  This  update  is  effective  for  financial 
statements issued for interim and annual periods ending after September 15, 2009.  The adoption of ASU 2009-01 did not have any material impact on the Company’s financial position 
or results of operation. 

- 29-

  
Table of Contents

In August 2009, the FASB issued ASU 2009-05, which is an update to Topic 820, “Fair Value Measurements and Disclosures”.  The update provides clarification in regard to 
the estimation of the fair value of a liability.  In addition, it also clarifies that both a quoted price in an active market for the identical liability at the measurement date and the quoted 
price for the identical liability when traded as an asset in an active market when no adjustments to the quoted price of the asset are required are Level 1 fair value measurements.  This 
update  became  effective  for  all  interim  and  annual  reporting  periods  ending  after  August  31,  2009.  The  adoption  of  ASU  2009-05 did not have a material impact on the Company’s 
financial position or results of operation. 

In  January  2010,  the  FASB  issued  ASU  2010-06,  which  is  an  update  to  Topic  820, “Fair Value Measurement and Disclosures”.  This update establishes further disclosure 
requirements regarding transfers in and out of levels 1 and 2, and activity in level 3 fair value measurements.  The update also provides clarification as to the level of disaggregation for 
each class of assets and liabilities, requires disclosures about inputs and valuation techniques, and also includes conforming amendments to the guidance on employers’ disclosures 
about postretirement benefit plan assets.  ASU 2010-06 will be effective for all interim and annual reporting periods beginning after December 15, 2010.  ASU 2010-06 is not expected to 
have a material impact on the Company’s financial position or results of operation. 

In February 2010, the FASB issued ASU 2010-09, which is an update to Topic 855, “Subsequent Events”.  This update clarifies the date through which the Company is required 
to evaluate subsequent events.  SEC filers will be required to evaluate subsequent events through the date that the financial statements are issued.  ASU 2010-09 was effective upon 
issuance, and will not have a material impact on the Company’s operations, financial condition or liquidity. 

In December 2010, the FASB issued ASU 2010-28, which is an update to Topic 350, “Intangibles – Goodwill and Other”.  This update provides additional guidance with regard 
to performing goodwill impairment testing for reporting units with zero or negative carrying amounts.  ASU 2010-28 is effective for all interim and annual reporting periods beginning 
after December 15, 2010.  ASU 2010-28 is not expected to have a material impact on the Company’s operations, financial condition or liquidity. 

Management  does  not  believe  that  any  other  recently  issued,  but  not  yet  effective,  accounting  standards  if  currently  adopted  would  have  a  material  effect  on  the 

accompanying financial statements. 

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK 

The  Company’s  financial  statements  (See  Item  15)  record  the  Company’s  investments  under  the “mark  to  market”  method  (i.e.,  at  date-of-statement  market  value).  The 
investments are, categorically listed, in “Common Stock”, “Mutual Funds”, “Other Equity”, “Preferred Stock”, “Government Obligations” and “Corporate Obligations” (which, primarily, 
are  intended  to  be  held  to  maturity).  $746,769  of  the  Company’s  $7,797,899  portfolio  of  investments  (as  at  Nov.  30,  2010)  is  invested  in  the ”Common Stock” and “Other Equity” 
category, and $2,591,562 is invested in Preferred Stock holdings.  The Company does not take positions or engage in transactions in risk-sensitive market instruments in any substantial 
degree, nor as defined by SEC rules and instructions, however due to current securities market conditions, the Company cannot ascertain the risk of any future change in the market 
value of its’ investments. 

- 30-

  
Table of Contents

Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

The Financial Statements are listed under Item 15 in this Form 10-K.  The following financial data is a summary of the quarterly results of operations (unaudited) during and for 

the years ended November 30, 2010 and 2009: 

Fiscal 2010

Net Sales
Total Revenue

Cost of Products Sold
Gross Profit

Net Income (Loss)

Earnings (Loss) Per Share:

Basic
Diluted

Fiscal 2009

Net Sales
Total Revenue

Cost of Products Sold
Gross Profit

Net Income

Earnings Per Share:

Basic
Diluted

Feb. 28

May 31

Aug. 31

Nov. 30

Three Months Ended

13,091,177 
13,198,285 

  $

14,708,108 
14,855,217 

  $

12,490,391 
12,596,400 

  $

10,055,537 
10,161,740 

5,031,100 
8,060,077 

6,119,823 
8,588,285 

6,006,187 
6,484,204 

4,650,899 
5,404,638 

541,554 

  $

(910,589)   $

(598,225)   $

(697,500)

0.08 
0.08 

  $
  $

(0.13)   $
(0.13)   $

(0.08)   $
(0.08)   $

(0.10)
(0.10)

Feb. 28

May 31

Aug. 31

Nov. 30

Three Months Ended

14,758,850 
14,944,466 

  $

14,609,686 
14,748,329 

  $

15,139,754 
15,344,595 

  $

12,493,709 
12,634,774 

5,616,212 
9,142,638 

5,527,838 
9,081,848 

5,616,335 
9,523,419 

5,090,190 
7,403,519 

124,366 

  $

694,136 

  $

1,599,346 

  $

1,013,796 

0.02 
0.02 

  $
  $

0.10 
0.10 

  $
  $

0.23 
0.23 

  $
  $

0.14 
0.14 

  $

  $

  $
  $

  $

  $

  $
  $

- 31-

  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE 

The  Company  did  not  change  its  accountants  within  the  twenty-four  months  prior  to  the  date  of  the  most  recent  financial  statements  (nor  since),  and  had  no  reported 

disagreement with its accountants on any matter of accounting principles or practices. 

Item 9A. CONTROLS AND PROCEDURES 

Under  Section  404  of  the  Sarbanes-Oxley  Act  of  2002,  The  Company’s  fiscal  2010  annual  report  is  required  to  be  accompanied  by  a “Section  404  Formal  Report”  by 
management  on  the  effectiveness  of  internal  controls  over  financial  reporting.  The  Company  has  engaged  the  services  of  CBIZ  Risk  &  Advisory  Services,  LLC  to  assist  in  the 
development  and  implementation  of  procedures  to  determine  and  test  the  effectiveness  of  the  Company’s  internal  controls  over  financial  reporting.  The  Company’s  officers  are 
continually  working  to  evaluate  and  confirm  that  the  Company’s  data  processing  software  systems  and  other  procedures  are  effective  and  that  the  information  created  by  the 
Company’s systems adequately confirm the validity of the information upon which the Company relies. 

The Company continually takes a thorough review of the effectiveness of its internal controls and procedures, including financial reporting.  It is working to strengthen all of 

its procedures wherever necessary. 

An evaluation was performed under the supervision of the Company’s management, including the Chief Executive Officer and Chief Financial Officer, of the effectiveness of 
the design and operation of the Company’s disclosure controls and procedures (as defined in the Exchange Act Rules 13a-15(e) and 15d-15(e)) as of the end of the period covered by 
this  report.  Based  on  that  evaluation,  the  Company’s management, including the Chief Executive Officer and Chief Financial Officer, concluded that, as of November 30, 2010, the 
Company’s disclosure controls and procedures were effective to ensure that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, 
processed, summarized and reported within the time periods specified in the Commission’s rules and forms, and is accumulated and communicated to our management, including the 
Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. 

Notwithstanding  the  foregoing,  there  can  be  no  assurance  that  the  Company’s disclosure controls and procedures will detect or uncover all failures of persons within the 
Company  to  disclose  material  information  otherwise  required  to  be  set  forth  in  the  Company’s periodic reports. There are inherent limitations to the effectiveness of any system of 
disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure 
controls and procedures can only provide reasonable, not absolute, assurance of achieving their control objectives. 

- 32-

  
Table of Contents

This annual report does not include an attestation report of the Company's independent registered public accounting firm regarding internal control over financial reporting.  
Management's report was not subject to attestation by the Company's independent registered public accounting firm pursuant to rules of the SEC that pertain to smaller reporting 
companies, and permit the Company to provide only management's report in this annual report. 

Management’s Report on Internal Control Over Financial Reporting 

Under  Section  404  of  the  Sarbanes-Oxley  Act  of  2002,  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  are  required  to  assess  the 
effectiveness of the Company’s internal control over financial reporting as of November 30, 2010 and report, based on that assessment, whether the Company’s internal controls over 
financial reporting are effective. 

Management of the Company is responsible for establishing and maintaining adequate internal controls over financial reporting, as defined in Rules 13a-15(f) or 15d-15(f) under 
the Securities Exchange Act of 1934.  The Company’s internal control over reporting is designed to provide reasonable assurance regarding the reliability of the Company’s financial 
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. 

The  Company’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures  that:  (i)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the Company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the Company are being made only in accordance 
with authorizations of management and directors of the Company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or 
disposition of the Company’s assets that could have a material effect on the financial statements. 

Internal control over reporting, because of its inherent limitations, may not prevent or detect misstatements.  Projections of any evaluation of effectiveness for future periods 

are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

The Company’s management has assessed the effectiveness of its internal control over financial reporting as of November 30, 2010 using the criteria as set forth in Internal 
Control  –  Integrated  Framework  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission.  The  Company’s assessment included documenting, evaluating and 
testing of the design and operating effectiveness of its internal control over financial reporting.  Management of the Company has reviewed the results with the Audit Committee of the 
Board of Directors. 

- 33-

  
Table of Contents

Based on the Company’s assessment, management has concluded that, as of November 30, 2010, the Company’s internal control over financial reporting was effective. 

/s/ DUNNAN EDELL 
Dunnan Edell, Chief Executive Officer 

/s/ STEPHEN A. HEIT 
Stephen A. Heit, Chief Financial Officer

ITEM 9B.  OTHER INFORMATION

None 

- 34-

  
  
  
  
  
Table of Contents

Item 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT 

PART III

We have a code of ethics that applies to the Chairman of the Board, Directors, Officers and Employees, including our Chief Executive Officer and Chief Financial Officer.  You 

can find our code of ethics in Exhibit 14. 

The Executive Officers and Directors of the Company are as follows: 

POSITION

YEAR OF FIRST COMPANY SERVICE

NAME

Ira W. Berman

David Edell

Stanley Kreitman

Jack Polak

Robert Lage

James Mastrian

Dunnan Edell

Stephen Heit

Drew Edell

Chairman of the Board of Directors (1)

Director (2)

Director

Director

Director

Director

Chief Executive Officer, President and Director (3)

Executive Vice President and Chief Financial Officer

Executive Vice President-Product Development and Production, 
Corporate Secretary (4)

John Bingman

Vice President and Treasurer

Ira Berman was also Secretary and Executive Vice President until November 30, 2010. 

(1)
(2) David Edell was also Chief Executive Officer until November 30, 2010. 
(3) Dunnan Edell was also Chief Operating Officer until November 30, 2010 and became Chief Executive Officer, effective December 1, 2010. 
(4) Drew Edell became Secretary effective December 1, 2010. 

- 35-

1983

1983

1996

1983

2003

2009

1984

2005

1983

1986

 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
  
  
  
  
Table of Contents

Ira W. Berman, age 79, is the Chairman of the Board of Directors.  Mr. Berman is an attorney who has been engaged in the practice of law since 1955.  He received a Bachelor of 
Arts Degree (1953) and Bachelor of Law Degree (1955) from Cornell University, and is a member of the American Bar Association.  Mr. Berman was also Secretary and Executive Vice 
President until November 30, 2010, and now serves as a consultant to the Company for a five year term that commenced January 1, 2011. 

David Edell, age 78, is a director of the Company, and was the Company's Chief Executive Officer until November 30, 2010.  He now serves as a consultant to the Company for a 
five year term that commenced January 1, 2011.  Prior to his association with the Company, he was a marketing and financial consultant; and, by 1983, he had extensive experience in the 
health and beauty aids field as an executive director and/or officer of Hazel Bishop, Lanolin Plus and Vitamin Corporation of America.  In 1954, David Edell received a Bachelor of Arts 
degree from Syracuse University. 

Stanley  Kreitman,  age  78,  is  a  director  of  the  Company.  He  has  been  Vice  Chairman  of  Manhattan  Associates  an  equity  investment  firm  since  1994.  He  is  a  director  of 
Medallion Financial Corp. (NASDAQ), Capital Lease Financial Corp. (NYSE), and KSW Corp.  He also serves as a director of the New York City Board of Corrections, Nassau County 
Crime Stoppers, and serves on the board of the Police Athletic League.  From 1975 to 1993 he was President of United States Banknote Corp. (NYSE) a securities printer. 

Jack Polak, age 98, is a director of the Company.  He has been a private investment consultant and a banker since April 1982.  He is a certified Dutch Tax Consultant and a 
member of The Netherlands Federation of Certified Tax Consultants.  He was knighted on his 80th birthday by Queen Beatrix of the Netherlands for his untiring efforts on behalf of the 
Anne  Frank  Center  USA  for  which  he  is  still  actively  working  as  the “Chairman-Emeritus.”  On May 23, 2004, Hofstra University in Long Island, NY awarded him with an honorary 
doctorate in humane letters. 

Robert Lage, age 74, is a director of the Company, and a retired CPA.  He was a partner at Pricewaterhouse Coopers Management Consulting Service prior to his retirement in 
1997.  He has been engaged in the practice of public accounting and management consulting since 1959.  He received a BBA from Bernard Baruch College of the City University of New 
York in 1958. 

James P. Mastrian, age 68, is a director of the Company.  He retired from the Rite Aid Corp. in August 2008.  He was the special advisor to the Chairman and Chief Executive 
Officer.  Prior to that, he was the Chief Operating Officer of Rite Aid Corp. from October 2005 to August 2007. He had been Senior Executive Vice President, Marketing, Logistics and 
Pharmacy Services from November 2002 to October 2005, and was Senior Executive Vice President, Marketing and Logistics of Rite Aid from October 2000 until November 2002. Prior to 
that he was Executive Vice President, Marketing from November 1999 to October 2000. Mr. Mastrian was also Executive Vice President, Category Management of Rite Aid from July 1998 
to  November  1999.  Mr.  Mastrian  was  Senior  Executive  Vice  President,  Merchandising  and  Marketing  of  OfficeMax,  Inc.  from  June  1997  to  July  1998  and  Executive  Vice  President, 
Marketing of Revco D.S., Inc. from July 1994 to June 1997, and served in other positions from September 1990.  Mr. Mastrian also serves on the National Board of the Boys Hope Girls 
Hope,  an  international  educational  and  residential  program  for  academically  capable  abused,  neglected  and  abandoned  children.  Mr.  Mastrian  received  a  B.S.  Pharmacy  from  the 
University of Pittsburgh in 1965. 

- 36-

  
Table of Contents

Dunnan Edell is the 55 year-old son of David Edell.  He is a graduate of George Washington University.  Mr. Edell was appointed Chief Executive Officer and President of the 
Company, effective December 1, 2010.  He has been a director since 1994, and in fiscal 2003, he was promoted to position of President of the Company and Chief Operating Officer.  He 
joined the Company in 1984 and was appointed Divisional Vice-President in 1986.  He was employed by Alleghany Pharmacal Corporation from 1982 to 1984 and by Hazel Bishop from 
1977 to 1981. 

Stephen Heit, age 56 joined CCA in May 2005 as Executive Vice President – Operations, and was appointed Chief Financial Officer in March 2006. Prior to that he was Vice 
President  –  Business  Strategies  for  Del  Laboratories,  Inc.,  a  consumer  products  company  that  was  listed  on  the  American  stock  exchange,  from  2003  to  2005.  Mr.  Heit  served  as 
President of AM Cosmetics, Inc. from 2001 to 2003, as Chief Financial Officer from 1998 to 2003, and Corporate Secretary to the Board of Directors from 1999 to 2003.  From 1986 to 1997 
he was the Chief Financial Officer of Pavion Limited, and also served on the Board of Directors.  He also served as a Director of Loeb House, Inc., a non-profit organization serving 
mentally handicapped adults from 1987 to 1995, and Director of Nyack Hospital Foundation from 1993 to 1995.  He received a Bachelor of Science from Dominican College in 1976, with 
additional graduate work in Professional Accounting at Fordham University from 1976 – 1978, and is a MBA Candidate at the University of Connecticut Graduate Business School. 

Drew Edell, the 53 year-old son of David Edell, is a graduate of Pratt Institute, where he received a Bachelor's degree in Industrial Design. Mr. Edell has been Executive Vice 
President – Product Development and Production, and became Secretary, effective December 1, 2010.  He joined the Company in 1983, and in 1985, he was appointed Vice President of 
Product Development and Production. 

John Bingman, age 59, received a Bachelor of Science degree from Farleigh Dickenson University in 1973.  He worked as a Certified Public Accountant who practiced with the 

New Jersey accounting firm of Zarrow, Zarrow & Klein from 1976 to 1986. 

Committees of the Board of Directors 

The  Board  of  Directors  has  established  three  committees.  The  audit  committee  is  comprised  of  Robert  Lage,  who  serves  as  its’  Chairman,  Stanley  Kreitman,  and  Jack 
Polak.  Robert Lage, Chairman of the Committee, qualifies as a “financial expert” as defined by the United States Securities and Exchange Commission in Instruction 1 to proposed Item 
309 of Regulation S-K, which is set forth in the SEC Release No. 34-46701 dated October 22, 2003.  Robert Lage, Stanley Kreitman, and Jack Polak are “independent” as that term is used 
in  Section  10(m)(3)  of  the  Exchange  Act.  The  compensation  committee  is  comprised  of  Stanley  Kreitman,  Jack  Polak,  James  P.  Mastrian  and  Robert  Lage.  Each  member  of  the 
compensation committee is “independent”.  The investment committee is comprised of Ira Berman, Stanley Kreitman, Bob Lage and Jack Polak. 

- 37-

  
Table of Contents

Code of Ethics 

The Company had adopted Standards of Business Conduct, which apply to all employees of the Company, including the Chief Executive Officer and Chief Financial Officer.  A 

copy of the Standard of Business Conduct may be found in the investor section of the Company’s web site, www.ccaindustries.com, under Corporate Governance. 

Item 11. EXECUTIVE COMPENSATION 

i. Summary Compensation Table 

The following table summarizes compensation earned in the 2010, 2009 and 2008 fiscal years by the Chief Executive Officer and Chief Financial Officer (the "Named Officers"), 
the three most highly compensated executive officers other than the Named Officers, and the non-executive officer who would be among the three most highly compensated employees 
of the Company other than the Named Officers. 

Name and Principal Position
David Edell,
Former Chief
Executive Officer

Ira W. Berman,
Former Secretary and
Executive Vice President

Dunnan Edell,
President, Chief
Executive Officer

Stephen Heit
Executive Vice President,
Chief Financial Officer

Drew Edell
Executive Vice
President Product
Development &
Production, Secretary

Jon Denis
Senior Executive
Vice President – Sales 

Year
2010
2009
2008

2010
2009
2008

2010
2009
2008

2010
2009
2008

2010
2009
2008

2010
2009
2008

Annual Compensation

Salary

Bonus(1)

Long-Term Compensation 
Number
of Shares Covered 
by Stock Options  
Granted(3)

All Other Annual 
Compen- 
sation(2)

Other Long-Term 
Compen- 
sation

  $

  $

  $

  $

  $

  $

  $

  $

  $

  $

  $

930,042 
878,354 
812,700 

930,042 
878,354 
812,700 

350,000 
350,000 
343,269 

250,000 
250,000 
234,615 

275,000 
275,000 
269,711 

  $

325,000 
325,000 
318,750 

- 38-

  $

  $

  $

  $

  $

350,776 
513,328 
422,285 

350,776 
513,328 
422,285 

64,000 
96,000 
96,000 

23,333 
35,000 
24,000 

32,000 
48,000 
48,000 

  $

10,000 
15,000 
6,250 

44,888 
43,652 
43,639 

47,811 
45,552 
45,443 

17,977 
17,909 
16,632 

12,709 
10,370 
9,093 

17,140 
12,620 
11,442 

11,979 
13,252 
10,578 

--- 
--- 
--- 

--- 
--- 
--- 

--- 
--- 
--- 

--- 
--- 
--- 

--- 
--- 
--- 

--- 
--- 
--- 

0(4)
0(4)
0(4)

0(4)
0(4)
0(4)

0 
0 
0 

0 
0 
0 

0 
0 
0 

0 
0 
0 

  
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Table of Contents

(1)
(2)

(3)

(4)

Bonus amounts represent amounts earned in each respective fiscal year, not necessarily paid in each year. 
Includes  the  personal  use  value  of  Company  leased  automobiles,  the  value  of  Company-provided  life  insurance,  and  health  insurance  that  is  made  available  to  all 
employees.  The Employment Agreement of Edell/Berman expired on December 31, 2010.  Please see Item. 11, section v. - Employment Contracts/Compensation Program for 
further information regarding the compensation of David Edell and Ira Berman. 
Information in respect of stock option plans appears below in the sub-topic, Employment Contracts/Executive Compensation Program.  For information in regard to stock 
appreciation rights, refer to Note 9 of the financial statements. 
The Employment Agreements of Edell/Berman provides that in the event of death within the employment or consulting periods, the Company is obligated for two successive 
years to pay the executive’s estate an amount equal to the annual base salary and bonus. 

ii.

Fiscal 2010 Option Grants and Option Exercises, Year-End Option Valuation, Option Repricing 

On September 27, 2007, the Company granted stock appreciation rights for 10,000 shares to its Executive Vice President of Sales, at $9.40 per share, which was the price of the 
stock on the day of the grant.  The stock appreciation rights granted did not vest until two years after the grant date and expire five years after the grant date.  Upon exercise, the value 
would be computed by the difference in the share price of the stock on the date of grant ($9.40) and the price on the exercise date.  The stock appreciation rights would be exercisable to 
purchase the Company’s common stock at the price of the stock on the date of exercise. 

- 39-

  
  
  
  
  
  
Table of Contents

There were no stock options granted or options exercised during fiscal 2010.  All outstanding options expired during fiscal 2009. 

iii. Compensation of Directors and Committees of the Board

Director

Stanley Kreitman
Robert Lage
James Mastrian
Jack Polak

Total

Year Ended Nov. 
30, 2010

  $

17,500 
47,500 
17,500 
17,500 

  $

100,000 

Each outside director was paid $2,500 for a conference call meeting and $5,000 per meeting for attendance at board meetings in fiscal 2010 (without additional compensation for 
committee meetings, other than as noted below). The full Board of Directors met three times in fiscal 2010, for an aggregate compensation of $60,000, not including Mr. Lage’s additional 
compensation of $30,000 as chairman of the audit committee. The Board of Directors participated in one conference call in May 2010, for an aggregate compensation of $10,000.  No 
stock options were awarded. 

iv. Executive Compensation Principles - Compensation Committee 

The Company's Executive Compensation Program is based on guiding principles designed to align executive compensation with Company values and objectives, business 
strategy, management initiatives, and financial performance.  In applying these principles the Compensation Committee of the Board of Directors, comprised of Stanley Kreitman, Jack 
Polak, James P. Mastrian and Robert Lage, has established a program to: 

Reward executives for long-term strategic management and the enhancement of shareholder value. 

Integrate compensation programs with both the Company's annual and long-term strategic planning. 

Support a performance-oriented environment that rewards performance not only with respect to Company goals but also Company performance as compared to industry 
performance levels.

The  Compensation  Committee  has  a  charter,  which  was  published  with  the  proxy  statement  for  the  2010  annual  meeting  of  shareholders.  Compensation,  including  annual 
bonus amounts, for the executive officers named in the Summary Compensation Table (other than David Edell and Ira Berman, whose compensation and bonus were determined in 
accordance with their employment agreement) are recommended by Dunnan Edell, Chief Executive Officer, and approved by the Compensation Committee. 

- 40-

  
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
  
  
 
Table of Contents

v. Employment Contracts/Compensation Program

The total compensation program consists of both cash and equity based compensation.  The Compensation Committee (the "Committee") determines the level of salary and 
bonuses, if any, for key executive officers of the Company.  The Committee determines the salary or salary range based upon competitive norms.  Actual salary changes are based upon 
performance, and bonuses were awarded by the Committee in consideration of the employee's performance during the 2010 fiscal year. 

The Company had executed Employment Contracts with its former Chief Executive Officer, David Edell, and its Chairman of the Board and former Secretary, Ira W. Berman. Mr. 
Berman remains as Chairman of the Board, and both Mr. Edell and Mr. Berman remain as directors of the Company.  The contracts for both are exactly the same.  Employment under the 
contracts expired on December 31, 2010.  The contracts provided for a base salary which commenced in 1994 in the amount of $300,000 (plus a bonus of 20% of the base salary), with a 
year-to-year CPI of 6% increase, plus 2.5% of the Company’s pre-tax income plus depreciation and amortization.  The 2.5% measure in the bonus provision of the Edell/Berman contracts 
was amended on November 3, 1998 so as to calculate it against income before income taxes, plus depreciation, amortization and expenditures for media and cooperative advertising in 
excess of $8,000,000.  On May 24, 2001, the contract was amended increasing the base salary then in effect by $100,000 per annum (See Item 11, Summary Compensation Table).  Upon 
expiration of the employment term on December 31, 2010, Mr. Edell and Mr. Berman became consultants to the Company for an ensuing five year term in accordance with the provisions 
of  the  agreement.  For  the  consulting  services  provided,  Mr.  Edell  and  Mr.  Berman  will  be  paid  fifty  percent  (50%)  of  their  annual  base  salary  plus  bonus  that  they  received  in 
2010.  Under the provisions of the employment contracts, this amount will increase six percent (6%) per year for each successive year of the consulting term.  Mr. Edell and Mr. Berman 
are also entitled to all benefits that they had previously received as employees for the consulting term.  The contracts also provide that in the event of the death of Edell/Berman within 
the employment or consulting periods, the Company is obligated for two successive years to pay the executive’s estate an amount equal to their total compensation as that time.  The 
Company, per the Employment Agreement, pays for life insurance policies owned by Edell/Berman with a face value of $750,000 each.  Edell/Berman are entitled to have the Company 
pay for a complete physical examination and reimbursement of up to $5,000 of medical expenses during each benefit year. 

David  Edell’s  sons,  Dunnan  Edell  and  Drew  Edell  have  five-year  employment  contracts  in  the  amounts  of  $270,000  and  $200,000  respectively,  which  were  to  expire  on 
November 30, 2007.  On February 10, 2006, the Board of Directors extended the contracts for Dunnan Edell and Drew Edell to December 31, 2010.  On July 1 2003, Dunnan Edell’s salary 
was increased to $300,000, and on January 5, 2004, Drew Edell’s salary was increased to $225,000 and in 2005, it was increased to $250,000.  On May 17, 2007, the employment contracts 
for Dunnan Edell and Drew Edell were extended to November 30, 2012 (See Item 11, Summary Compensation Table).  Dunnan Edell’s salary was increased to $350,000 and Drew Edell’s 
salary was increased to $275,000.  Dunnan Edell was appointed President and Chief Executive Officer of the Company, effective December 1, 2010.  He also serves as a director of the 
Company.  Prior to his appointment, Mr. Edell was President and Chief Operating Officer.  Drew Edell serves as Executive Vice President of Product Development and Production.  He 
was appointed Secretary, effective December 1, 2010. 

- 41-

  
  
Table of Contents

vi. Stock Option Plans 

Long-term incentives are provided through the issuance of stock options. 

The 1984 Stock Option Plan covered 1,500,000 shares of its Common Stock, and the 1986 Stock Option Plan covered 1,500,000 shares of its Common Stock.  On July 9, 2003, the 

Company’s Stock Option Plan was approved by the shareholders authorizing the issuance of options to issue up to 1,000,000 shares of common stock. 

The Company's 2003 Stock Option Plan covers 1,000,000 shares of its Common Stock.

The 2003 Option Plan provides (as had the 1984, 1986 and the 1994 plans) for the granting of two (2) types of options: "Incentive Stock Options" and "Nonqualified Stock 
Options".  The Incentive Stock Options (but not the Nonqualified Stock Options) are intended to qualify as "Incentive Stock Options" as defined in Section 422(a) of The Internal 
Revenue Code.  The Plans are not qualified under Section 401(a) of the Code, nor subject to the provisions of the Employee Retirement Income Security Act of 1974. 

Options may be granted under the Options Plans to employees (including officers and directors who are also employees) and consultants of the Company provided, however, 

that Incentive Stock Options may not be granted to any non-employee director or consultant. 

Option Plans are administered and interpreted by the Board of Directors.  (Where issuance to a Board member is under consideration, that member must abstain.)  The Board 
has the power, subject to plan provisions, to determine the persons to whom and the dates on which options will be granted, the number of shares subject to each option, the time or 
times during the term of each when options may be exercised, and other terms.  The Board has the power to delegate administration to a committee of not less than two (2) Board 
members, each of whom must be disinterested within the meaning of Rule 16b-3 under the Securities Exchange Act, and ineligible to participate in the option plan or in any other stock 
purchase,  option  or  appreciation  right  under  plan  of  the  Company  or  any  affiliate.  Members  of  the  Board  receive  no  compensation  for  their  services  in  connection  with  the 
administration of option plans. 

Option  Plans  permit  the  exercise  of  options  for  cash,  other  property  acceptable  to  the  Board  or  pursuant  to  a  deferred  payment  arrangement.  The  1994  Plan  specifically 
authorizes that payment may be made for stock issuable upon exercise by tender of Common Stock of the Company; and the Executive Committee is authorized to make loans to option 
exercisers, other than officers, to finance optionee tax-consequences in respect of option exercise, but such loans must be personally guaranteed and secured by the issued stock. 

The maximum term of each option is ten (10) years.  No option granted is transferable by the optionee other than upon death. 

On June 15, 2005, the shareholders approved an amended and Restated Stock Option Plan amending the 2003 Stock Option Plan. 

- 42-

  
  
Table of Contents

The Plan provides that the stock option committee may make awards in the form of (a) incentive stock options, (b) non-qualified stock options, (c) stock appreciation rights, (d) 

restricted stock, and (e) performance shares. 

One new award was made by the committee in fiscal 2007 (See Executive Compensation in Fiscal 2007 Option Grants). 

Under the plans, options will terminate three (3) months after the optionee ceases to be employed by the Company or a parent or subsidiary of the Company unless (i) the 
termination of employment is due to such person's permanent and total disability, in which case the option may, but need not, provide that it may be exercised at any time within one (1) 
year of such termination (to the extent the option was vested at the time of such termination); or (ii) the optionee dies while employed by the Company or a parent or subsidiary of the 
Company or within three (3) months after termination of such employment, in which case the option may, but need not provide that it may be exercised (to the extent the option was 
vested at the time of the optionee's death) within eighteen (18) months of the optionee's death by the person or persons to whom the rights under such option pass by will or by the 
laws of descent or distribution; or (iii) the option by its terms specifically provides otherwise. 

The exercise price of all nonqualified stock options must be at least equal to eighty-five percent (85%) of the fair market value of the underlying stock on the date of grant.  The 
exercise price of all Incentive Stock Options must be at least equal to the fair market value of the underlying stock on the date of grant.  The aggregate fair market value of stock of the 
Company  (determined at the date of the option grant) for which any employee may be granted Incentive Stock Options in any calendar year may not exceed $100,000, plus certain 
carryover allowances.  The exercise price of an Incentive Stock Option granted to any participant who owns stock possessing more than ten percent (10%) of the voting rights of the 
Company's outstanding capital stock must be at least one hundred-ten percent (110%) of the fair market value on the date of grant. As of November 30, 2010, there were no outstanding 
stock options. 

The Company has adopted Stock Appreciation Rights incentives and Restricted Stock grants in the 2005 Amended Stock Option Plan.  No such grants were issued in fiscal 
2010.  All  of  the  terms  and  conditions  of  the  Plan  were  included  in  the  June  15,  2005  Proxy,  which  Plan  was  approved  by  the  shareholders  at  the  annual  meeting.  The  Proxy  was 
incorporated by reference to the 10K Annual Report for fiscal 2005. 

- 43-

  
Table of Contents

vii. Performance Graph 

Set forth below is a line graph comparing cumulative total shareholder return on the Company's Common Stock, with the cumulative total return of companies in the Dow Jones 

US Index and the cumulative total return of Dow Jones's Personal Products Index. 

CCA Industries - ASE 

Copyright© 2010 Dow Jones & Company. All rights reserved.

CCA Industries, Inc.
Dow Jones US
Dow Jones US Personal Products

11/05 

100.00 
100.00 
100.00 

11/06 

144.41 
114.42 
119.92 

- 44-

11/07 

124.28 
123.47 
143.12 

11/08 

49.61 
75.77 
110.52 

11/09 

62.60 
96.73 
147.68 

11/10 

83.39 
108.50 
146.87 

 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Table of Contents

Item 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED SHAREHOLDER MATTERS

The following table sets forth certain information regarding the beneficial ownership of the Company's Common Stock and/or Class A Common Stock as of November 30, 2010 
by (i) all those known by the Company to be owners of more than five percent of the outstanding shares of Common Stock or Class A Common Stock; (ii) each officer and director; and 
(iii) all officers and directors as a group. 

Unless otherwise indicated, each of the shareholders has sole voting and investment power with respect to the shares owned (subject to community property laws, where 

applicable), and is beneficial owner of them. 

Name and Address
David Edell
c/o CCA Industries, Inc.
200 Murray Hill Parkway
East Rutherford, NJ 07073

Ira W. Berman
c/o CCA Industries, Inc.

Stanley Kreitman
c/o CCA Industries, Inc.

Robert Lage
c/o CCA Industries, Inc.

James P. Mastrian
c/o CCA Industries, Inc.

Jack Polak
c/o CCA Industries, Inc.

Dunnan Edell
c/o CCA Industries, Inc.

Drew Edell
c/o CCA Industries, Inc.

John Bingman
c/o CCA Industries, Inc.

Stephen A. Heit
c/o CCA Industries, Inc.

Number of Shares Owned (1):

  Common Stock  

Class A (2)

“Option 
Shares” (1) 

146,609 

484,615 

160,533 

483,087 

15,000 

--- 

--- 

53,254 

97,158 

98,108 

--- 

2,279 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

All Officers and Directors as a group (10 persons)

572,941 

967,702 

- 45-

Ownership, As A 
Percentage of All 
Shares Out-
Standing/Assuming 
Option
Share
Exercise (1)

8.9%

9.1%

0.2%

0.0%

0.0%

0.8%

1.4%

1.4%

0.0%

0.0%

21.8%

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

--- 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
Table of Contents

_______________________

(1) The number of “Option Shares” represents the number of shares that could be purchased by, and upon exercise of unexercised options, exercisable within 90 days; and the 
percentage ownership figure denominated “Assuming Option Share Exercise” assumes, per person, that unexercised options have been exercised and, thus, that subject shares 
have been purchased and are actually owned.  In turn, the “assumed” percentage ownership figure is measured, for each owner, as if each had exercised such options, and 
purchased subject ‘option shares,’ and thus increased total shares actually outstanding, but that no other option owner had ‘exercised and purchased’. 

(2) David  Edell  and  Ira  Berman  own  100%  of  the  outstanding  shares  of  Class  A  Common  Stock.  Messrs.  David  Edell,  Dunnan  Edell,  and  Ira  Berman  are  officers  and 

directors.  Messrs. Stephen Heit, John Bingman and Drew Edell are officers.  Messrs. Lage, Mastrian, Kreitman and Polak are independent, outside directors. 

There were no other shareholders who owned more than five percent of the outstanding Common Stock or Class A Common Stock of the Company. 

- 46-

  
  
  
Table of Contents

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The Company did not purchase any shares of common stock from officers, directors or affiliates in fiscal 2010.

During fiscal 2010, several related parties provided services to the Company, which were deemed immaterial to the financial statements. 

The independent directors of the Company are: Robert Lage, Stanley Kreitman, Jack Polak and James P. Mastrian.  There were no transactions, relationships or arrangements 

not disclosed in this item that would need to be considered by the Company’s board of directors in determining the director’s independence. 

Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

KGS  LLP  (“KGS”)  served  as  the  Company’s  independent  registered  public  accounting  firm  for  2010  and  2009.  The  services  performed  by  KGS  in  this  capacity  included 

conducting an audit in accordance with generally accepted auditing standards of, and expressing an opinion on, the Company’s consolidated financial statements. 

Audit Fees 

KGS’s fees for professional services rendered in connection with the audit and review of Forms 10-K and all other SEC regulatory filings were $320,000 for the 2010 fiscal year 

and $340,000 for the 2009 fiscal year.  The Company has paid and is current on all billed fees. 

Audit Related Fees 

Audit  related  fees  billed  in  Fiscal  2010  and  2009  by  KGS  were  $2,500  and  $4,000  respectively.  Audit  related  fees  consist  primarily  of  fees  billed  for  professional  services 

rendered by KGS for accounting consultations and readiness consultations for Section 404 of the Sarbanes Oxley Act of 2002. 

Tax Fees 

KGS’s fees for professional services rendered in connection with Federal and State tax return preparation and other tax matters for the 2010 and 2009 fiscal years were $35,000 

and $55,000, respectively. 

All Other Fees 

All other fees of $0 and $0 billed in Fiscal years 2010 and 2009, respectively, represent fees for miscellaneous services other than those described above. 

- 47-

  
Table of Contents

Engagements Subject to Approval

Under its charter, the Audit Committee must pre-approve all subsequent engagements of our independent registered public accounting firm unless an exception to such pre-
approval exists under the Securities Exchange Act of 1934 or the rules of the Securities and Exchange Commission.  Each year, the independent registered public accounting firm’s 
retention to audit our financial statements, including the associated fee, is approved by the committee before the filing of the preceding year’s annual report on form 10-K.  At the 
beginning of the fiscal year, the Audit Committee will evaluate other known potential engagements of the independent registered public accounting firm, including the scope of the work 
proposed to be performed and the proposed fees, and approve or reject each service, taking into account whether the services are permissible under applicable law and the possible 
impact of each non-audit service on the independent registered public accounting firm’s independence from management.  At each subsequent committee meeting, the committee will 
receive updates on the services actually provided by the independent registered public accounting firm, and management may present additional services for approval.  The committee 
has delegated to the Chairman of the committee the authority to evaluate and approve engagements on behalf of the committee in the event that a need arises for pre-approval between 
committee meetings.  If the Chairman so approves any such engagements, he will report that approval to the full committee at the next committee meeting. 

- 48-

  
Table of Contents

Item 15. EXHIBITS, FINANCIAL STATEMENTS, SCHEDULES AND REPORTS ON FORM 8-K 

Financial Statements: 

PART IV

Table of Contents, Report of Independent Registered Public Accounting Firm, Consolidated Balance Sheets as of November 30, 2010 and 2009, Consolidated Statements of 
Operations for the years ended November 30, 2010, 2009 and 2008, Consolidated Statements of Comprehensive (Loss) Income for the years ended November 30, 2010, 2009 and 
2008, Consolidated Statements of Shareholders' Equity for the years ended November 30, 2010, 2009 and 2008, Consolidated Statements of Cash Flows for the years ended 
November 30, 2010, 2009 and 2008, Notes to Consolidated Financial Statements. 

Financial Statement Supplementary Information: 

Schedule II: Valuation Accounts; Years Ended November 30, 2010, 2009 and 2008. 

Exhibits:  All Exhibits are incorporated by reference. 

(1)

(3)

The Indenture (and the Promissory note exhibited therewith) defining the rights of former shareholders who tendered Common Stock to the Company for its $2 per share, five- 
year, 6% debenture, is incorporated by reference to the filing of such documents with the Schedule TO filed with the SEC, on June 5, 2001. 

The  Company's  Articles  of  Incorporation  and  Amendments  thereof,  and  its  By-Laws,  are  incorporated  by  reference  to  their  filing  with  the  Form  10-K/A  filed  April  5, 
1995.  (Exhibit pages 000001-23). 

(10.1)

The Following Material Contracts are incorporated by reference to their filing with the Form 10-K/A filed April 5, 1995: Amended and Restated Employment Agreements of 
1994, with David Edell and Ira Berman; License Agreement made February 12, 1986 with Alleghany Pharmacal Corporation. 

(10.2) The February 1999 Amendments to the Amended and Restated Employment Agreements of David Edell and Ira Berman (1994) are incorporated by reference to the 1998 
10-K. (Exhibit pages 00001-00002).  The May 29, 2001 Amended and Restated Employment Agreements of David Edell and Ira Berman are incorporated by reference herein. 

Previously filed as an exhibit to and incorporated by reference from the indicated report filed with the Securities and Exchange Commission: 

(1) The Company’s 2003 Stock Option Plan was filed with the 2003 Proxy and is incorporated by reference to this 10K. 

- 49 -

 
  
  
  
Table of Contents

(2) The Company’s 2005 Amended and Restated Stock Option Plan and the 2005 Proxy are incorporated by reference herein. 

The following reports were filed with the Securities and Exchange Commission during the three months ended November 30, 2010: 

(1) Form  8-K, filed on October 18, 2010, announcing that the Board of Directors had appointed Dunnan D. Edell as Chief Executive Officer and President of the Company, 
effective December 1, 2010, and that Drew Edell had been appointed Corporate Secretary effective on the same date.  It was also announced that the employment contracts 
of David Edell and Ira Berman will expire on December 31, 2010, and that pursuant to the terms of the contracts, they will become consultants to the Company for a period 
of five years, and will also continue to serve on the Board of Directors. 

(2) Form 10-Q, filed on October 15, 2010, for the quarter ended August 31, 2010 

(3) Form 8-K, filed on October 11, 2010, announcing that the Superior Court for the State of California, County of Los Angeles, Central Civil West, had entered a Final Order 

and Judgment in the case Denise Wally and Lauren Fleischer, etal. vs. CCA Industries, Inc. 

(11)

Statement re Per Share Earnings (included in Item 15, Financial Statements). 

(14)  

Code of Ethics for Chief Executive Officer and Senior Financial Officers are referenced. 

(31.1)

Certification of Chief Executive Officer pursuant to Rule 13a-14(a) included herein. 

(31.2)

Certification of Chief Financial Officer pursuant to Rule 13a-14(a) included herein. 

(32.1)

Certification of Chief Executive Officer pursuant to 18 U.S.C. 1350 included herein. 

(32.2)

Certification of Chief Financial Officer pursuant to 18 U.S.C. 1350 included herein. 

Shareholders may obtain a copy of any exhibit not filed herewith by writing to CCA Industries, Inc., 200 Murray Hill Parkway, East Rutherford, New Jersey 07073.  Moreover, 
exhibits may be inspected and copied at prescribed rates at the Commission’s public reference facilities at Judiciary Plaza, 450 Fifth Street, NW, Washington, D.C. 20549; Jacob K. Javits 
Federal Building, 26 Federal Plaza, New York, New York 10278; and Northwestern Atrium Center, 500 West Madison Street, Suite 1400, Chicago, Illinois 60661-2511.  Copies of such 
materials may also be obtained by mail at prescribed rates from the Public Reference Branch of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549, and one is available at 
the Commission’s Internet website (http://www.sec.gov). 

- 50 -

 
  
  
  
  
  
Table of Contents

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Annual Report to be signed on its behalf by the 

undersigned thereunto duly authorized. 

CCA INDUSTRIES, INC.

By:

/s/   DUNNAN D. EDELL
DUNNAN D. EDELL, President and Chief Executive Officer

Date:

February 28, 2011

- 51 -

  
  
 
 
 
  
  
  
  
  
  
  
  
  
Table of Contents

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report has been signed below by the following persons on behalf of the Registrant and in the 

capacities and on the dates indicated. 

Signature

/s/   DUNNAN EDELL
DUNNAN EDELL

/s/   IRA BERMAN

IRA W. BERMAN

/s/   STEPHEN A. HEIT
STEPHEN A. HEIT

/s/   DREW  EDELL
DREW EDELL

/s/   DAVID EDELL
DAVID EDELL

/s/   STANLEY KREITMAN
STANLEY KREITMAN

/s/  ROBERT LAGE
ROBERT LAGE

/s/   JACK POLAK
JACK POLAK

/s/   JAMES P. MASTRIAN
JAMES P. MASTRIAN

Title

Date

Chief Executive Officer,
President, Director

Chairman of the Board
of Directors

Executive Vice President,
Chief Financial Officer

Executive Vice President,
Product Development and Production

Director

Director

Director

Director

Director

- 52 -

February 28, 2011

February 28, 2011

February 28, 2011

February 28, 2011

February 28, 2011

February 28, 2011

February 28, 2011

February 28, 2011

February 28, 2011

 
 
 
  
 
  
 
  
 
 
 
 
  
  
 
  
 
  
 
 
 
 
  
  
 
  
 
  
 
 
 
 
  
  
 
  
 
  
 
 
 
 
  
  
 
  
 
  
 
 
 
  
 
  
  
 
  
 
  
 
 
 
  
 
  
  
 
  
 
  
 
 
 
  
 
  
  
 
  
 
  
 
 
 
  
 
  
  
 
  
 
  
 
 
 
  
 
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

CONSOLIDATED FINANCIAL STATEMENTS

NOVEMBER 30, 2010 AND 2009

- 53 -

  
Table of Contents

C O N T E N T S

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

FINANCIAL STATEMENTS:

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED STATEMENTS OF OPERATIONS

CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

CONSOLIDATED STATEMENTS OF CASH FLOWS

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

SCHEDULE II – VALUATION ACCOUNTS 

SIGNATURES

- 54 -

55

56 - 57 

58

59

60

61

62 - 96 

97

98 - 101 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Table of Contents

Board of Directors and Shareholders
CCA Industries, Inc.
East Rutherford, New Jersey

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We have audited the consolidated balance sheets of CCA Industries, Inc. and Subsidiaries as of November 30, 2010 and 2009, and the related consolidated statements of 
operations, comprehensive (loss) income, shareholders’ equity and cash flows for each of the three fiscal years in the period ended November 30, 2010.  These consolidated financial 
statements are the responsibility of the Company’s management.  Our responsibility is to express an opinion on these consolidated financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The company is not required to have, nor were we engaged to perform, an 
audit  of  its  internal  control  over  financial  reporting.  Our  audit  included  consideration  of  internal  control  over  financial  reporting  as  a  basis  for  designing  audit  procedures  that  are 
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company's internal control over financial reporting. Accordingly, we 
express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting 
principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis 
for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of CCA Industries, Inc. and 
Subsidiaries as of November 30, 2010 and 2009, and the consolidated results of their operations and their cash flows for each of the three fiscal years in the period ended November 30, 
2010 in conformity with accounting principles generally accepted in the United States of America. 

Our audit was conducted for the purpose of forming an opinion on the basic financial statements taken as a whole.  The schedule titled “Schedule II – Valuation and Qualifying 
Accounts” is presented for purposes of additional analysis and is not a required part of the basic financial statements.  This schedule has been subjected to the auditing procedures 
applied in the audit of the basic financial statements and, in our opinion, is fairly stated in all material respects in relation to the basic financial statements taken as a whole. 

February 28, 2011 
Jericho, New York 

/s/ KGS  LLP

- 55 -

 
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

A S S E T S

Current Assets

Cash and cash equivalents
Short-term investments and marketable securities (Notes 2 and 6) 
Accounts receivable, net of allowances of $1,263,250 and $1,584,814, respectively
Inventories, net of reserve for inventory obsolescence of $1,372,798 and $760,001, respectively (Notes 2 and 3)
Insurance claim receivable
Prepaid expenses and sundry receivables
Prepaid and refundable income taxes (Note 8)
Deferred income taxes (Note 8)

Total Current Assets

Property and equipment, net of accumulated depreciation and amortization (Notes 2 and 4)

Intangible assets, net of accumulated amortization (Notes 2 and 5)

Other assets

Marketable securities (Notes 2 and 6)
Other

Total Other Assets

Total Assets

See Notes to Consolidated Financial Statements.

- 56 -

  $

NOVEMBER 30,

2010

2009

  $

8,064,255 
4,673,848 
5,990,010 
9,077,234 
361,639 
976,108 
999,702 
1,999,174 

7,844,369 
9,636,103 
7,613,273 
8,327,277 
--- 
739,139 
89,535 
1,193,745 

32,141,970 

35,443,441 

550,689 

673,580 

682,921 

697,506 

3,124,051 
65,300 

2,900,035 
65,300 

3,189,351 

2,965,335 

  $

36,555,590 

  $

39,789,203 

  
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities

Accounts payable and accrued liabilities (Note 10)
Capitalized lease obligations
Income taxes payable (Note 8)
Dividends payable (Note 12)

Total Current Liabilities

Deferred income tax liability (Note 8)
Capitalized lease obligations – long term 

Total  Liabilities

Commitments and Contingencies (Note 12)

Shareholders' Equity

Preferred stock, $1.00 par; authorized 20,000,000 shares; none issued
Common stock, $.01 par; authorized 15,000,000 shares; issued and outstanding 6,086,740 and 6,086,740 shares, respectively 
Class A common stock, $.01 par; authorized 5,000,000 shares; issued and outstanding 967,702 and 967,702 shares, respectively 
Additional paid-in capital 
Retained earnings
Unrealized (losses) on marketable securities (Note 2)

Total Shareholders' Equity

Total Liabilities and Shareholders' Equity

See Notes to Consolidated Financial Statements.

- 57 -

NOVEMBER 30,

2010

2009

  $

  $

9,101,365 
15,197 
--- 
493,811 

9,610,373 
118,717 
8,149 

8,775,676 
53,233 
147,153 
493,811 

9,469,873 
76,929 
22,553 

9,737,239 

9,569,355 

--- 
60,867 
9,677 
2,329,049 
24,454,779 

(36,021)  

--- 
60,867 
9,677 
2,329,049 
28,094,783 
(274,528)

26,818,351 

30,219,848 

  $

36,555,590 

  $

39,789,203 

  
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS

Revenues

Sales of health and beauty aid products, net
Other income

Costs and Expenses

Cost of sales
Selling, general and  administrative expenses
Advertising, cooperative and  promotions
Research and development
(Benefit from) provision for doubtful accounts
Interest expense

Total

Advertising Litigation Expense

Total Costs and Expenses

(Loss) Income before (Benefit) Provision for Income Taxes

(Benefit) Provision for income taxes

Net (Loss) Income

Weighted Average Shares Outstanding

Basic
Diluted

(Loss) Earnings Per Common Share (Note 2):

Basic
Diluted

See Notes to Consolidated Financial Statements.

- 58 -

2010

Years Ended November 30,
2009

2008

  $

50,345,213 
466,429 

  $

57,001,999 
670,165 

  $

56,741,133 
716,813 

50,811,642 

57,672,164 

57,457,946 

21,808,009 
21,139,743 
7,493,282 
619,147 
(130,192)  
4,033 

21,850,575 
20,037,352 
9,667,446 
499,636 

(4,901)  
11,932 

21,769,142 
22,122,849 
10,466,740 
603,486 
12,886 
16,444 

50,934,022 

52,062,040 

54,991,547 

2,235,465 

53,169,487 

--- 

--- 

(2,357,845)  

5,610,124 

(693,085)  

2,178,480 

--- 

--- 

2,466,399 

1,053,513 

  $

(1,664,760)   $

3,431,644 

  $

1,412,886 

7,054,442 
7,054,442 

7,054,442 
7,054,442 

7,054,442 
7,061,646 

  $
  $

(0.24)   $
(0.24)   $

0.49 
0.49 

  $
  $

0.20 
0.20 

 
  
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME

Net (Loss) Income

  $

(1,664,760)   $

3,431,644 

  $

1,412,886 

Other Comprehensive Income  (Loss)

Unrealized holding gain (loss) on investments, net of tax* (Note 6, Note 8)

238,507 

791,747 

(875,914)

Comprehensive (Loss) Income

  $

(1,426,253)   $

4,223,391 

  $

536,972 

*Unrealized holding gain (loss) for the years ended November 2010, 2009, and 2008 is net of a deferred tax (expense) benefit from unrealized gains (losses) of $(14,972), $39,900 and $0, 
respectively.

2010

Years Ended November 30,
2009

2008

See Notes to Consolidated Financial Statements.

- 59 -

  
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY 
FOR THE YEARS ENDED NOVEMBER 30, 2010, 2009 AND 2008

COMMON STOCK

SHARES

AMOUNT

ADDITIONAL 
PAID IN
CAPITAL

RETAINED
EARNINGS

UNREALIZED
GAIN (LOSS) ON
MARKETABLE  
SECURITIES

TOTAL 
SHAREHOLDERS’  
EQUITY

Balance – November 30, 2007 
Net Income for the year
Dividends declared
Unrealized (loss) on marketable securities, net of 

tax

Balance – November 30, 2008 
Net Income for the year
Dividends declared
Unrealized gain on marketable securities, net of tax  
Balance – November 30, 2009 
Net Loss for the year
Dividends declared
Unrealized gain on marketable securities, net of tax  
Balance – November 30, 2010 

See Notes to Consolidated Financial Statements.

  $

7,054,442 
--- 
--- 

--- 
7,054,442 
--- 
--- 
--- 
7,054,442 
--- 
--- 
--- 
7,054,442 

  $

70,544 
--- 
--- 

--- 
70,544 
--- 
--- 
--- 
70,544 
--- 
--- 
--- 
70,544 

- 60 -

  $

  $

2,329,049 
--- 
--- 

  $

28,541,086 
1,412,886 
(3,033,411)  

(190,361)   $
--- 
--- 

--- 
2,329,049 
--- 
--- 
--- 
2,329,049 
--- 
--- 
--- 
2,329,049 

--- 
26,920,561 
3,431,644 
(2,257,422)  

--- 
28,094,783 
(1,664,760)  
(1,975,244)  

  $

--- 
24,454,779 

  $

(875,914)  
(1,066,275)  

--- 
--- 
791,747 
(274,528)  

--- 
--- 
238,507 
(36,021)   $

  $

30,750,318 
1,412,886 
(3,033,411)

(875,914)
28,253,879 
3,431,644 
(2,257,422)
791,747 
30,219,848 
(1,664,760)
(1,975,244)
238,507 
26,818,351 

  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash Flows from Operating Activities:

Net (Loss) Income

Adjustments to reconcile net (loss) income to net cash provided by operating activities:

Depreciation and amortization
Loss (Gain) on sale of securities
Loss on write off of fixed assets
Loss on impairment of intangible assets
(Increase) Decrease in deferred income taxes
Decrease in accounts receivable
(Increase) in inventory
(Increase) in insurance claim receivable
(Increase) Decrease in prepaid expenses and sundry receivables
(Increase) Decrease in prepaid and refundable income taxes
Increase (Decrease) in accounts payable and accrued liabilities
(Decrease) Increase in income taxes payable

Net Cash (Used in ) Provided by Operating Activities

Cash Flows from Investing Activities:

Acquisition of property and equipment
Acquisition of intangible assets
Purchase of available for sale securities
Proceeds from sale of available for sales securities

For the years ended November 30,
2009

2010

2008*

  $

(1,664,760)   $

3,431,644 

  $

1,412,886 

229,476 
10,481 
--- 
21,742 
(778,611)  
1,623,263 
(749,957)  
(361,639)  
(236,969)  
(910,167)  
325,689 
(147,153)  
(2,638,605)  

252,998 
(113,272)  
3,262 
23,548 
40,235 
617,444 
(394,479)  

--- 

(161,139)  
1,464,623 
(1,406,835)  
147,153 
3,905,182 

246,165 
(88,096)
--- 
1,332 
(321,855)
888,463 
(75,476)
--- 
52,893 
(714,465)
1,828,052 
--- 
3,229,899 

(95,058)  

--- 

(12,637,821)  
17,619,057 

(321,293)  

--- 

(20,239,331)  
21,528,407 

(289,533)
(250,000)
(25,382,587)
24,440,000 

Net Cash Provided by (Used in) Investing Activities

4,886,178 

967,783 

(1,482,120)

Cash Flows from Financing Activities:
Increase in capital lease obligation
Payments for capital lease obligation
Dividends paid

Net Cash (Used in) Financing Activities

Net Increase (Decrease) In Cash and Cash Equivalents

Cash and Cash Equivalents at Beginning of Year

--- 

(52,443)  
(1,975,244)  

--- 

(57,696)  
(2,539,599)  

20,814 
(51,532)
(2,892,322)

(2,027,687)  

(2,597,295)  

(2,923,040)

219,886 

2,275,670 

(1,175,261)

7,844,369 

5,568,699 

6,743,960 

Cash and Cash Equivalents at End of Year

  $

8,064,255 

  $

7,844,369 

  $

5,568,699 

Supplemental Disclosures of Cash Flow Information

Cash paid during the year for:

Interest
Income taxes

Supplemental Disclosure of Non-Cash Information: 

Dividends declared and accrued

* Reclassified for comparative purposes.

See Notes to Consolidated Financial Statements.

- 61 -

  $

4,033 
1,422,836 

  $

11,932 
667,945 

  $

16,444 
2,086,300 

  $

493,811 

  $

493,811 

  $

775,989 

  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 - 

ORGANIZATION AND DESCRIPTION OF BUSINESS

CCA Industries, Inc. (“CCA”) was incorporated in the State of Delaware on March 25, 1983. 

CCA manufactures and distributes health and beauty aid products. 

CCA  has  several  wholly-owned subsidiaries, CCA Cosmetics, Inc., CCA Labs, Inc., and Berdell, Inc, all of which are currently inactive.  CCA has two active wholly-
owned subsidiaries, CCA Online Industries, Inc., and CCA IND., S.A. DE C.V., a Variable Capital Corporation organized pursuant to the laws of Mexico. 

NOTE 2 - 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation:

The  consolidated  financial  statements  include  the  accounts  of  CCA  and  its  wholly-owned  subsidiaries  (collectively  the “Company”).  All significant inter-company 
accounts and transactions have been eliminated. 

Estimates and Assumptions: 

The  consolidated  financial  statements  include  the  use  of  estimates,  which  management  believes  are  reasonable.  The  process  of  preparing  financial  statements  in 
conformity with accounting principles generally accepted in the United States (“GAAP”), requires management to make estimates and assumptions regarding certain 
types  of  assets,  liabilities,  revenues,  and  expenses.  Such  estimates  primarily  relate  to  unsettled  transactions  and  events  as  of  the  date  of  the  financial 
statements.  Accounting estimates and assumptions are those that management considers to be most critical to the financial statements because they inherently involve 
significant judgment and uncertainties.  All of these estimates and assumptions reflect management’s best judgment about current economic and market conditions and 
their effects on the information available as of the date of the consolidated financial statements.  Accordingly, upon settlement, actual results may differ from estimated 
amounts. 

Comprehensive (Loss) Income:

Comprehensive (loss) income includes changes in equity that are excluded from the consolidated statements of operations and are recorded directly into a separate 
section  of  consolidated  statements  of  comprehensive  (loss)  income.  The  Company’s  accumulated  other  comprehensive  (loss)  income  shown  on  the  consolidated 
balance sheets consist of unrealized gains and losses on investment holdings, net of deferred tax expense or benefit. 

- 62 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Short-Term Investments and Marketable Securities: 

Short-term  investments  and  marketable  securities  consist  of  certificates  of  deposits, corporate  and  government  bonds,  and  equity  securities.  The  Company  has 
classified its investments as Available-for-Sale securities.  Accordingly, such investments are reported at fair market value, with the resultant unrealized gains and losses 
reported  as  a  separate  component  of  shareholders'  equity.   Fair  value  for  Available-for-Sale  securities  is  determined  by  reference  to  quoted  market  prices  or  other 
relevant information. 

Accounts Receivable

Accounts receivable consist of trade receivables recorded at original invoice amount, less an estimated allowance for uncollectible amounts. The accounts receivable 
balance is further reduced by allowances for cooperative advertising and reserves for returns which are anticipated to be taken as credits against the balances as of 
November  30th.  The  allowances  and  reserves  which  are  anticipated  to  be  deducted  from  future  invoices  are  included  in  accrued  liabilities.  Trade  credit  is  generally 
extended on a short term basis; thus trade receivables do not bear interest, although a finance charge may be applied to receivables that are past due.  Trade receivables 
are periodically evaluated for collectability based on past credit history with customers and their current financial condition.  Changes in the estimated collectability of 
trade receivables are recorded in the results of operations for the period in which the estimate is revised.  Trade receivables that are deemed uncollectible are offset 
against the allowance for uncollectible accounts.  The Company generally does not require collateral for trade receivables. 

Cash and Cash Equivalents: 

For purposes of the statement of cash flows, the Company considers all highly liquid instruments purchased with an original maturity of less than three months to be 
cash equivalents. 

Inventories:

Inventories are stated at the lower of cost (weighted average) or market. 

Product returns are recorded in inventory when they are received at the lower of their original cost or market, as appropriate.  Obsolete inventory is written off and its 
value is removed from inventory at the time its obsolescence is determined. 

Property and Equipment and Depreciation and Amortization

Property and equipment are stated at cost.  The Company charges to expense repairs and maintenance items, while major improvements and betterments are capitalized. 

- 63 -

 
 
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Property and Equipment and Depreciation and Amortization (Continued) 

When  the  Company  sells  or  otherwise  disposes  of  property  and  equipment  items,  the  cost  and  related  accumulated  depreciation  are  removed  from  the  respective 
accounts and any gain or loss is included in earnings. 

Depreciation and amortization are provided on the straight-line method over the following estimated useful lives or lease terms of the assets: 

Machinery and equipment
Furniture and fixtures
Tools, dies and masters
Transportation equipment
Leasehold improvements

Intangible Assets:

5-7 Years 
3-10 Years 
3  Years
5  Years
Remaining life of the lease (ranging  from 1-12 years) 

Intangible  assets  are  stated  at  cost.  Patents  are  amortized  on  the  straight-line  method  over  a  period  of  17  years.  Such  intangible  assets  are  reviewed  for  potential 
impairment on a quarterly basis. 

Web Site Costs: 

Certain costs incurred in creating the graphics and content of the Company’s web site have been capitalized in accordance with the Accounting Standards Codification 
(“ASC”) Topic  350, “Intangibles – Goodwill and Other”, issued by the Financial Accounting Standards Board (“FASB”).  The Company has determined that these costs 
would be amortized over a two year period.  Web site design and conceptual costs are expensed as incurred. 

Financial Instruments: 

The carrying value of assets and liabilities considered financial instruments approximate their respective fair value. 

Income Taxes: 

Income taxes are accounted for under the asset and liability method.  Deferred tax assets and liabilities are recognized for future tax consequences attributable to the 
temporary differences between the carrying amounts of assets and liabilities as recorded on the Company’s financial statements and the carrying amounts as reflected 
on the Company’s income tax return.  In addition, the portion of charitable 

- 64 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Income Taxes (continued)

contributions that cannot be deducted in the current period and are carried forward to future periods are also reflected in the deferred tax assets.  Deferred tax assets and 
liabilities are valued using the tax rates expected to apply in the years in which those temporary differences are expected to be recovered or settled.  Deferred tax assets 
are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion, or all of the deferred tax asset will not be realized. 

Tax Credits:

Tax credits, when present, are accounted for using the flow-through method as a reduction of income taxes in the years utilized. 

(Loss) Earnings Per Common Share: 

Basic (loss) earnings per share are calculated in accordance with ASC Topic 260, “Earnings Per Share”, which requires using the average number of shares of common 
stock outstanding during the year.  Diluted (loss) earnings per share is computed on the basis of the average number of common shares outstanding plus the dilutive 
effect of any common stock equivalents using the “treasury stock method”.  Common stock equivalents consist of stock options. 

Revenue Recognition: 

The Company recognizes sales upon shipment of merchandise.  Net sales comprise gross revenues less expected returns, trade discounts, customer allowances and 
various  sales  incentives.  Although  no  legal  right  of  return  exists  between  the  customer  and  the  Company,  returns  are  accepted  if  it  is  in  the  best  interests  of  the 
Company’s relationship with the customer.  The Company, therefore, records a reserve for returns based on the historical returns as a percentage of sales in the five 
preceding  months,  adjusting  for  returns  that  can  be  put  back  into  inventory,  and  a  specific  reserve  based  on  customer  circumstances.  Those  returns  which  are 
anticipated  to  be  taken  as  credits  against  the  balances  as  of  November  30th  are  offset  against  the  accounts  receivable.  The  reserves  which  are  anticipated  to  be 
deducted from future invoices are included in accrued liabilities. 

Sales Incentives

In  accordance  with  ASC  Topic  605-10-S99,  “Revenue  Recognition”, the Company has accounted for certain sales incentives offered to customers by charging them 
directly to sales as opposed to advertising and promotional expense.  These accounting adjustments under ASC Topic 605-10-S99 do not affect net (loss) income. 

- 65 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Advertising Costs: 

The  Company’s policy for financial reporting is to charge advertising costs to expense as incurred.  Advertising, cooperative and promotional expense for the years 
ended November 30, 2010, 2009 and 2008 were $7,493,282, $9,667,446 and $10,466,740, respectively. 

Shipping Costs:

The  Company’s  policy  for  financial  reporting  is  to  charge  shipping  costs  as  part  of  selling,  general  and  administrative  expense  as  incurred.  For  the  years  ended 
November  30,  2010,  2009  and  2008,  included  in  selling,  general  and  administrative  expenses  are  shipping  costs  amounting  to  $2,706,883,  $2,821,315  and  $3,377,366, 
respectively. 

Research and Development Costs: 

The Company’s policy for financial reporting is to charge research and development costs to expense as incurred.  Research and development costs for the years ended 
November 30, 2010, 2009 and 2008 were $619,147, $499,636 and $603,486, respectively. 

Stock Options:

In December 2004, the FASB issued ASC Topic 718, “Stock Compensation”.  ASC Topic 718 requires stock grants to employees to be recognized in the consolidated 
statement of operations based on their fair values. 

Reclassifications 

Certain prior years amounts have been reclassified to conform with the current years presentation. 

Recent Accounting Pronouncements 

In December 2007, the FASB amended certain provisions of Accounting Standard Codification (“ASC”) Topic 805, “Business Combinations”.  This amendment changes 
accounting for acquisitions that close beginning in 2009 in a number of areas including the treatment of contingent consideration, contingencies, acquisition costs, in-
process research & development and restructuring costs.  More transactions and events will qualify as business combinations and will be accounted for at fair value 
under the new standard.  This amendment promotes greater use of fair values in financial reporting. In addition, under Topic 805, changes in deferred tax asset valuation 
allowances and acquired income tax uncertainties in a business combination after the measurement period will impact income tax expense. Some of the changes will 
introduce  more  volatility  into  earnings.   Topic  805  became  effective  for  fiscal  years  beginning  on  or  after  December 15,  2008.   Topic  805  will  have  an  impact  on 
accounting for any business acquired after the effective date of this pronouncement. 

- 66 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Recent Accounting Pronouncements (Continued)

In  April 2008,  the  FASB  amended  certain  provisions  of  ASC  Topic  350, “Intangibles-Goodwill and Other”.  Topic 350 amends the factors that must be considered in 
developing renewal or extension assumptions used to determine the useful life over which to amortize the cost of a recognized intangible. It further requires an entity to 
consider its own assumptions about renewal or extension of the term of the arrangement, consistent with its expected use of the asset, and is an attempt to improve 
consistency between the useful life of a recognized intangible asset and the period of expected cash flows used to measure the fair value of the asset.  Topic 350 became 
effective  for  fiscal  years  beginning  after  December 15,  2008,  and  the  guidance  for  determining  the  useful  life  of  a  recognized  intangible  asset  must  be  applied 
prospectively  to  intangible  assets  acquired  after  the  effective  date.  Topic  350  did  not  have  a  significant  impact  on  the  Company’s  results  of  operations,  financial 
condition or liquidity. 

In  April  2009,  the  SEC  issued  Staff  Accounting  Bulletin  No.  111  (“SAB No. 111”).  SAB No. 111 amends Topic 5.M. in regard to other than temporary impairment of 
certain  investments  in  debt  and  equity  securities.  SAB  No.  111  confirms  the  establishment  of  the “other  than  temporary”  category of investment impairment.  The 
adoption of SAB No. 111 became effective upon issuance and did not have a material impact on the Company’s operations, financial condition or liquidity. 

In April 2009, the FASB issued an amendment to ASC Topic 825, “Financial Instruments”.  The amendment requires disclosure of the fair value of financial instruments 
for interim reporting periods of publicly traded companies as well as in annual financial statements.  The amendment to Topic 825 became effective for interim reporting 
periods ending after June 15, 2009.  The adoption of this topic had no impact on the Company’s operations, financial condition or liquidity. 

In  April  2009,  the  FASB  issued  additional  guidance  under  ASC  Topic  820, “Fair Value Measurements and Disclosures”.  Topic 820 provides additional guidance for 
estimating the fair value of an asset or liability when the volume and level of activity for the asset or liability have significantly decreased, and identifying circumstances 
in which a transaction may not be orderly.  The adoption of this topic became effective for all interim and annual reporting periods ending after June 15, 2009.  The 
adoption of the additional guidance provided by Topic 820 did not have any material impact on the Company’s operations, financial condition or liquidity. 

- 67 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Recent Accounting Pronouncements (Continued)

In  April  2009,  the  FASB  issued  an  amendment  to  ASC  Topic  320, “Investments  –  Debt and Equity” which amends the guidance in regard to other-than-temporary 
impairments on debt and equity securities in the financial statements.  Topic 320 also requires additional disclosures in the financial statements that enable users to 
understand the types of debt and equity securities held, including those investments in an unrealized loss position for which an other-than-temporary impairment has or 
has not been recognized.  The adoption of the amendment to Topic 320 became effective for all interim and annual reporting periods ending after June 15, 2009.  The 
adoption of this amended topic did not have any material impact on the Company’s operations, financial condition or liquidity. 

In May 2009, the FASB issued ASC Topic 855, “Subsequent Events”.  The statement is to establish general standards of accounting for and disclosure of events that 
occur  after  the  balance  sheet  date  but  before  financial  statements  are  issued.  Topic  855  became  effective  June  15,  2009  for  all  subsequent  reporting  periods.  The 
adoption of Topic 855 did not have any material impact on the Company’s operations, financial condition or liquidity. 

In  June  2009,  the  FASB  issued  Accounting  Standards  Update  (“ASU”)  2009-01,  “The  FASB  Accounting  Standards  Codification  and  the  Hierarchy  of  Generally 
Accepted Accounting Principles”.  This update identifies the sources of accounting principles and the framework for selecting the principles used in the preparation of 
financial statements of nongovernmental entities that are presented in conformity with generally accepted accounting principles (“GAAP”) in the United States.  This 
update  is  effective  for  financial  statements  issued  for  interim  and  annual  periods  ending  after  September  15,  2009.  The  adoption  of  ASU  2009-01 did not have any 
material impact on the Company’s operations, financial condition or liquidity. 

In  August  2009,  the  FASB  issued  ASU  2009-05, which is an update to Topic 820, “Fair Value Measurements and Disclosures”.  The update provides clarification in 
regard to the estimation of the fair value of a liability.  In addition, it also clarifies that both a quoted price in an active market for the identical liability at the measurement 
date and the quoted price for the identical liability when traded as an asset in an active market when no adjustments to the quoted price of the asset are required are 
Level 1 fair value measurements.  This update became effective for all interim and annual reporting periods ending after August 31, 2009.  The adoption of ASU 2009-05 
did not have a material impact on the Company’s operations, financial condition or liquidity. 

- 68 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Recent Accounting Pronouncements (Continued)

In January 2010, the FASB issued ASU 2010-06, which is an update to Topic 820, “Fair Value Measurement and Disclosures”.  This update establishes further disclosure 
requirements regarding transfers in and out of levels 1 and 2, and activity in level 3 fair value measurements.  The update also provides clarification as to the level of 
disaggregation for each class of assets and liabilities, requires disclosures about inputs and valuation techniques, and also includes conforming amendments to the 
guidance on employers’ disclosures about postretirement benefit plan assets.  ASU 2010-06 will be effective for all interim and annual reporting periods beginning after 
December 15, 2010.  ASU 2010-06 is not expected to have a material impact on the Company’s financial position or results of operation. 

In February 2010, the FASB issued ASU 2010-09, which is an update to Topic 855, “Subsequent Events”.  This update clarifies the date through which the Company is 
required to evaluate subsequent events.  SEC filers will be required to evaluate subsequent events through the date that the financial statements are issued.  ASU 2010-
09 was effective upon issuance, and did not have a material impact on the Company’s operations, financial condition or liquidity. 

In December 2010, the FASB issued ASU 2010-28, which is an update to Topic 350, “Intangibles – Goodwill and Other”.  This update provides additional guidance with 
regard to performing goodwill impairment testing for reporting units with zero or negative carrying amounts.  ASU 2010-28 is effective for all interim and annual reporting 
periods beginning after December 15, 2010.  ASU 2010-28 is not expected to have a material impact on the Company’s operations, financial condition or liquidity. 

Management  does  not  believe  that  any  other  recently  issued,  but  not  yet  effective,  accounting  standards  if  currently  adopted  would  have  a  material  effect  on  the 
accompanying financial statements. 

- 69 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - 

INVENTORIES

At November 30, 2010 and 2009, inventories consist of the following:

Raw materials
Finished goods

2010

2009

  $

  $

5,773,121 
3,304,113 
9,077,234 

  $

  $

5,246,185 
3,081,092 
8,327,277 

At November 30, 2010 and 2009, the Company had a reserve for obsolete inventory of $1,372,798 and $760,001, respectively. 

NOTE 4 - 

PROPERTY AND EQUIPMENT

At November 30, 2010 and 2009, property and equipment consisted of the following

Machinery and equipment
Office furniture and equipment
Transportation equipment
Tools, dies, and masters
Capitalized lease obligations
Web Site
Leasehold improvements

  $

2010

2009

  $

261,676 
961,378 
--- 
352,276 
263,067 
20,000 
428,761 
2,287,158 

217,323 
953,208 
--- 
335,716 
263,067 
20,000 
402,785 
2,192,099 

Less: Accumulated depreciation and amortization

1,736,469 

1,509,178 

Property and Equipment – Net 

  $

550,689 

  $

682,921 

Depreciation expense for the years ended November 30, 2010, 2009, and 2008 amounted to $227,291, $246,337, and $239,504, respectively. 

- 70 -

 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
Table of Contents

NOTE 5 - 

INTANGIBLE ASSETS

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Intangible assets consist of Company owned trademarks and patents for ten product lines covering twenty-four countries.  The cost and accumulated amortization at 
November 30, 2010 and 2009 are as follows: 

Trademarks and patents
Less: Accumulated amortization
Intangible Assets – Net 

2010

2009

822,896 
149,316 
673,580 

  $

  $

856,005 
158,499 
697,506 

  $

  $

Patents are amortized on a straight-line basis over their legal life of 17 years and trademarks are adjusted to realizable value for each quarterly reporting period. During 
2010, $33,110 (including $11,368 of accumulated amortization) of intangibles was deemed to be impaired. Amortization expense for the years ended November 30, 2010, 
2009 and 2008 amounted to $ 2,185, $ 6,661 and $6,661, respectively.  Estimated amortization expense for November 30, 2011, 2012, 2013, 2014 and 2015 is $2,185, $2,185, 
$2,163, $2,122 and $2,105, respectively. 

NOTE 6 - 

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES 

Short-term investments and marketable securities, which consist of stock and various corporate and government obligations, are stated at market value.  The Company 
has classified its investments as Available-for-Sale securities and considers as current assets those investments which will mature or are likely to be sold in the next 
fiscal year. The remaining investments are considered non-current assets.  The cost and market values of the investments at November 30, 2010 and November 30, 2009 
are as follows: 

Current:
Guaranteed bank

Certificates of deposit

Corporate obligations
Government obligations (including mortgage backed 

securities)
Preferred stock
Common Stock
Mutual funds
Other equity

Total

November 30, 2010

November 30, 2009

COST

MARKET

COST

MARKET

  $

816,000 

  $

821,836 

  $

942,000 

  $

944,910 

200,000 

2,499,185 
250,000 
667,188 
215,273 
70,202 

202,364 

2,499,100 
216,140 
710,023 
187,639 
36,746 

598,370 

607,189 

7,494,318 
250,000 
189,552 
215,274 
70,206 

7,497,900 
187,720 
196,873 
165,383 
36,128 

4,717,848 

4,673,848 

9,759,720 

9,636,103 

- 71 -

  
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
  
  
  
Table of Contents

NOTE 6 - 

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES (Continued) 

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Non-Current: 
Guaranteed bank

Certificates of deposit

Corporate obligations
Government obligations
Preferred stock

Total

Total

November 30,
2010

November 30,
2009

COST

  MARKET

COST

  MARKET

--- 
750,000 
--- 
2,391,002 
3,141,002 

--- 
748,629 
--- 
2,375,422 
3,124,051 

816,000 
200,000 
--- 
2,074,845 
3,090,845 

818,250 
205,297 
--- 
1,876,488 
2,900,035 

  $

7,858,850 

  $

7,797,899 

  $

12,850,565 

  $

12,536,138 

- 72 -

  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 6 -

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES (CONTINUED) 

The market value at November 30, 2010 was $7,797,899 as compared to $12,536,138 at November 30, 2009.  The gross unrealized gains and (losses) were $26,440 and 
$(87,390) for November 30, 2010 and $35,640 and $(350,068) for November 30, 2009.  The cost and market values of the investments at November 30, 2010 were as follows: 

COL. A

COL. B

COL. C

COL.D

Name of Issuer and Title of Each Issue

Maturity Date

Interest Rate

Number of Units-
Principal
Amount of Bonds 
and Notes

Cost of Each 
Issue

Market Value of 
Each Issue at 
Balance Sheet 
Date

COL.E
Amount at Which 
Each Portfolio of 
Equity Security 
Issue and Each 
Other Security
Issue Carried in 
Balance Sheet

CERTIFICATES OF DEPOSITS

American Express Bank
Capmark Bank
Citi Bank – UT 
Discover Bank – DE 
GE Money Bank
Keybank Nat’l Assoc 
Sallie Mae

05/13/11
04/29/11
04/29/11
04/29/11
07/25/11
04/29/11
05/13/11

  $

96,000 
96,000 
96,000 
96,000 
240,000 
96,000 
96,000 

  $

96,000 
96,000 
96,000 
96,000 
240,000 
96,000 
96,000 

816,000 

  $

96,756 
96,708 
96,668 
96,668 
241,651 
96,587 
96,778 

821,836 

96,756 
96,708 
96,668 
96,668 
241,651 
96,587 
96,778 

821,836 

2.050 
2.350 
2.250 
2.300 
1.750 
2.050 
2.350 

- 73 -

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
  
  
  
  
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
  
 
 
  
 
 
  
  
  
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 6 - 

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES (CONTINUED) 

COL. A

COL. B

COL. C

COL.D

Name of Issuer and Title of Each Issue

Maturity Date

Interest Rate

Number of Units-
Principal Amount 
of Bonds and 
Notes

Cost of Each 
Issue

Market Value of 
Each Issue at 
Balance Sheet 
Date

CORPORATE OBLIGATIONS:
American Express credit Corp
Barclays Bank
Caterpillar Fin Service Corp

GOVERNMENT OBLIGATIONS:

US Treasury Bill

12/12/12
10/07/13
05/15/11

3.900% 
1.150 
3.900 

250,000 
500,000 
200,000 

02/24/11

0.000 

2,500,000 

250,000 
500,000 
200,000 

950,000 

2,499,185 
2,499,185 

251,033 
497,600 
202,360 

950,993 

2,499,100 
2,499,100 

- 74 -

COL.E
Amount at Which 
Each Portfolio of 
Equity Security 
Issue and Each 
Other Security 
Issue Carried in 
Balance Sheet

251,033 
497,600 
202,360 

950,993 

2,499,100 
2,499,100 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
Table of Contents

NOTE 6 - 

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES (CONTINUED) 

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Name of Issuer and
Title of Each Issue

Preferred Stock: 

Bank of America Ser H
Bank of America
Citigroup
Citigroup Cap XII Trups
Deutsche Bank Capital TR V
General Electric Cap Corp
JP Morgan Chase
MetLife Floater
Morgan Stanley Cap
Morgan Stanley Cap Tr
PNC
RBS Capital Funding
Suntrust Capital IX
Wells Fargo
Wells Fargo Cap Tr VIII

Maturity
Date

05/01/13
05/28/13
03/30/15
03/30/40
05/23/17
11/15/32
06/15/33

01/15/46
07/15/33
03/15/13

03/15/68

08/01/33

Interest
Rate

Number of Units-
Principal
Amount of Bonds 
and Notes

Cost of
Each Issue

Market Value of 
Each Issue at 
Balance
Sheet Date

Amount at Which 
Each Portfolio of 
Equity Security 
Issue and Each 
Other Security
Issue Carried in 
Balance Sheet

248,690 
250,700 
201,628 
265,300 
143,220 
223,256 
49,960 
187,680 
154,728 
95,160 
102,320 
28,460 
255,000 
190,660 
194,800 

20,000 
20,000 
7,600 
10,000 
6,000 
8,800 
2,000 
8,000 
6,300 
4,000 
4,000 
2,000 
10,000 
7,000 
8,000 

250,000 
250,000 
199,644 
255,000 
151,500 
224,845 
50,000 
200,000 
149,020 
100,000 
106,579 
50,000 
249,559 
204,855 
200,000 

248,690 
250,700 
201,628 
265,300 
143,220 
223,256 
49,960 
187,680 
154,728 
95,160 
102,320 
28,460 
255,000 
190,660 
194,800 

2,641,002 

2,591,562 

2,591,562 

8.200 
8.625 
0.000 
8.500 
6.550 
6.100 
5.875 
4.000 
6.450 
5.750 
7.750 
5.900 
7.875 

5.625 

- 75 -

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
 
  
 
 
  
  
  
  
  
 
  
  
  
  
  
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
  
 
 
  
 
 
  
  
  
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 6 -

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES (CONTINUED) 

COL. A

COL. B

COL. C

COL. D

Name of Issuer and Title of Each Issue

Maturity Date

Interest Rate

Number of Units-
Principal Amount 
of Bonds 
and Notes

Cost of Each 
Issue

Market Value 
of Each Issue at 
Balance
Sheet Date

Common Stock:

American Electric Power Co
Consolidate Edison Inc.
DTE Energy Company
Energy Transfer Partners
Enterprise Prods
Frontier Communications Corp
Kinder Morgan
Magellan Midstream
Plains All Amern
Verizon Communications

Mutual Funds:

Dreyfus Premier Ltd High  Income

7,500 
2,000 
1,200 
1,000 
500 
480 
500 
1,000 
1,000 
2,000 

16,296.314 

5.256%   
5.995 

- 76 -

254,263 
76,381 
51,648 
50,695 
21,190 
3,814 
34,762 
53,113 
63,614 
57,708 
667,188  

215,273 

267,000 
96,740 
53,460 
50,670 
21,040 
4,368 
35,225 
56,000 
61,500 
64,020 
710,023  

187,639 

COL. E
Amount at Which 
Each Portfolio of 
Equity Security 
Issue and Each 
Other Security 
Issue Carried in 
Balance Sheet

267,000 
96,740 
53,460 
50,670 
21,040 
4,368 
35,225 
56,000 
61,500 
64,020 
710,023  

187,639 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
 
 
  
  
  
  
 
  
 
 
  
  
  
  
  
 
  
 
 
  
  
  
  
  
 
  
 
 
  
  
  
  
  
 
  
 
 
  
  
  
  
  
 
  
 
 
  
  
  
  
  
 
  
 
 
  
  
  
  
  
 
  
 
 
  
  
  
  
  
 
  
 
 
  
  
  
  
  
  
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
  
  
  
  
  
  
  
 
  
 
 
  
  
  
  
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 6 -

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES (CONTINUED) 

COL. A

COL. B

COL. C

COL. D

COL. E

Name of Issuer and Title of Each Issue  

Maturity Date

Interest Rate

PIMCO Floating Rate Strategy

Totals

- 77 -

Number of Units-
Principal Amount 
of Bonds and
Notes

Cost of Each 
Issue

Market value of 
Each Issue at 
Balance
Sheet Date

Amount at Which 
Each Portfolio of 
Equity Security 
Issue and Each 
Other Security 
Issue Carried in 
Balance Sheet

2,900 

70,202 

36,746 

36,746 

 $

7,858,850 

 $

7,797,899 

 $

7,797,899 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

NOTE 6 - 

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES (CONTINUED) 

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

During  the  years  ended  November  30,  2010,  2009  and  2008,  available-for-sale  securities  were  liquidated  and  proceeds  amounting  to  $17,619,057,  $21,528,407  and 
$24,440,000  were  received,  with  resultant  realized  (losses)  gains  totaling  $(10,481),  $113,272,  and  $88,096,  respectively.  Cost  of  available-for-sale securities includes 
unamortized premium or discount. 

The  Company  had,  at  November  30,  2009,  an  auction  rate  bond  issued  by  the  New  Jersey  State  Higher  Education  Assistance  Authority  (“NJHE”).  The bond was 
recorded as a non-current marketable security.  The NJHE bond had an original par value of $500,000, a maturity date of December 1, 2040, a rating of AA by S&P, and 
had been placed on negative watch.  Beginning in February 2008, more shares for sale were submitted in the regularly scheduled auctions for the NJHE auction rate 
bonds than there were offers to buy. This meant that these auctions "failed to clear" and that many or all auction bond holders who wanted to sell their shares in these 
auctions were unable to do so.  The Company had recognized a temporary impairment charge of $40,000 against the $500,000 par value of the bond in fiscal 2008. The 
Company recognized an additional impairment charge of $60,000 in the second quarter of 2009, for a total impairment charge of $100,000.  Due to the notification by Wells 
Fargo Investments of its intent to repurchase the NJHE bond, the Company reversed the impairment charges previously recognized as of November 30, 2009.  In March 
2010, the Company received payment in the amount of $500,000 from Wells Fargo Securities, LLC, which was the par value of the New Jersey Higher Education Bond. 

The  Company  adopted  ASC  Topic  820, “Fair  Value  Measurements  and  Disclosures” as of December 1, 2007, which expands disclosures about investments that are 
measured and reported at fair market value.  ASC Topic 820 established a fair value hierarchy that prioritizes the inputs to valuation techniques utilized to measure fair 
value into three broad levels as follows: 

Level 1 – Quoted market prices in active markets for the identical asset or liability that the reporting entity has ability to access at measurement date. 

Level  2 – Quoted market prices for identical or similar assets or liabilities in markets that are not active, and where fair value is determined through the use of models or 
other valuation methodologies. 

Level  3 – Unobserved inputs for the asset or liability.  Fair value is determined by the reporting entity’s own assumptions utilizing the best information available, and 
includes situations where there is little market activity for the investment. 

- 78 -

  
Table of Contents

NOTE 6 - 

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES (CONTINUED) 

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Description

Description

Bank Certificates of Deposit
Corporate obligations
Government Obligations
Preferred Stock
Common Stock
Mutual Funds
Other Equity

Total

Bank Certificates of Deposit
Corporate obligations
Government Obligations
Preferred Stock
Common Stock
Mutual Funds
Other Equity

Total

- 79 -

  $

November 30,
2010

Quoted Market 
Price in Active 
Markets
(Level 1)

Significant Other 
Observable 
Inputs
(Level 2)

  $

821,836 
950,993 
2,499,100 
2,591,562 
710,023 
187,639 
36,746 

  $

--- 
--- 
2,499,100 
2,591,562 
710,023 
187,639 
--- 

821,836 
950,993 
--- 
--- 
--- 
--- 
36,746 

  $

7,797,899 

  $

5,988,324 

  $

1,809,575 

  $

November 30, 
2009

Quoted Market 
Price in Active 
Markets
(Level 1)

Significant Other 
Observable 
Inputs
(Level 2)

  $

1,763,157 
812,490 
7,497,900 
2,064,208 
196,872 
165,383 
36,128 

  $

--- 
--- 
6,997,900 
2,064,208 
196,872 
165,383 
--- 

1,763,157 
812,490 
500,000 
--- 
--- 
--- 
36,128 

  $

12,536,138 

  $

9,424,363 

  $

3,111,775 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 6 - 

SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES (CONTINUED) 

The following table discloses a reconciliation of the NJHE bond Level 2 investment at measured fair value during the year ended November 30, 2009: 

Beginning Balance as of December 1, 2008
     Unrealized (loss) as of May 31, 2009
Ending Balance as of May 31, 2009
     Unrealized gain as of November 30, 2009
Ending Balance as of November 30, 2009

  $

  $

460,000 
 (60,000)
400,000 
100,000 
500,000 

There was no realized income or loss from the Level 2 NJHE bond investment during the fiscal year ended November 30, 2010.  The NJHE bond was repurchased from 
the Company by Wells Fargo Securities, LLC in March 2010. 

NOTE 7 - 

LINE OF CREDIT 

The Company had a $20,000,000 unsecured line of credit which expired on August 31, 2009.  The Company elected not to renew the line of credit.  The unsecured line 
was  subject  to  certain  financial  covenants.  The  Company  had  never  utilized  the  line  of  credit,  and  as  of  November  30,  2010  and  November  30,  2009,  there  was  no 
outstanding balance. 

NOTE 8 - 

INCOME TAXES

CCA and its subsidiaries file a consolidated federal income tax return. 

The  Company  previously  adopted  the  provisions  of  ASC  Subtopic  740-10-25, “Uncertain Tax Positions”.  Management believes that there were no unrecognized tax 
benefits, or tax positions that would result in uncertainty regarding the deductions taken, as of November 30, 2010 and November 30, 2009. ASC Subtopic 740-10-25 
prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of tax positions taken or expected to be taken in 
a tax return. For those benefits to be recognized, a tax position must be more-likely-than-not to be sustained upon examination by taxing authorities.  There were no 
penalties or related interest for the fiscal years ended November 30, 2010 and ended November 30, 2009. 

The  United  States  Internal  Revenue  Service  completed  in  2009  an  examination  of  the  Company’s U.S. tax return for fiscal 2006.  As a result of that examination, the 
Company received a refund of $94,195 in federal taxes for the 2006 fiscal year.  The audit adjustments resulted in refunds from amended state tax returns in 2006 of 
$28,145, and an additional $196,335 in refunds from federal and state amended returns for fiscal 2007.  The refunds resulted in the decreased effective tax rate for fiscal 
2009.  The  Company  had  $547,566  of  officer  salaries  during  fiscal  2010  that  were  not deductible  for  tax  purposes  in  calculating  the  income  tax  provision.   As  of 
November 30, 2010, the Company had unrealized losses on its investments of $60,950, which, if realized, would have a tax benefit of $24,929.  The Company had a net 
operating loss of $1,369,822 that it has elected to carry forward to the 2011 fiscal year.  The net operating loss deduction for carry forward purposes would expire at the 
end of fiscal 2030. 

- 80 -

 
 
 
 
 
 
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 8 - 

INCOME TAXES (Continued)

At November 30, 2010 and 2009, respectively, the Company has temporary differences arising from the following: 

Type 

Depreciation
Unrealized loss on xinvestments
Reserve for bad debts
Reserve for returns
Reserve for obsolete inventory
Vacation accrual
Net operating loss
Charitable contributions
Section 263A costs

Net deferred income tax

Valuation allowance
Net deferred income tax

November 30, 2010

Amount

Deferred Tax

Classified As 
Short-Term Asset  

Long- Term 
(Liability)

  $

(290,262)   $
60,950 
24,739 
1,238,510 
1,372,798 
251,083 
1,369,823 
285,221 
284,831 

(118,717)   $
24,929 
10,119 
506,551 
561,474 
102,693 
560,257 
116,655 
116,496 

  $

--- 
24,929 
10,119 
506,551 
561,474 
102,693 
560,257 
116,655 
116,496 

(118,717)
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 

  $

1,880,457 

  $

1,999,174 

  $

(118,717)

  $

--- 
1,880,457 

  $

--- 
1,999,174 

  $

--- 
(118,717)

- 81 -

 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
  
Table of Contents

NOTE 8 - 

INCOME TAXES (Continued)

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

November 30, 2009

Classified As

Type 

Amount

Deferred Tax

  Short-Term Asset  

Depreciation
Unrealized loss on  investments
Reserve for bad debts
Reserve for returns
Reserve for obsolete inventory
Vacation accrual
Charitable Contributions
Section 263A costs

Deferred income tax
Valuation allowance
Net deferred income tax

  $

(192,804)   $
314,428 
131,223 
1,453,591 
760,001 
276,161 
9,569 
261,298 

(76,929)   $
125,457 
52,358 
579,983 
303,240 
110,188 
3,818 
104,258 

  $

--- 
125,457 
52,358 
579,983 
303,240 
110,188 
3,818 
104,258 

1,202,373 

(85,557)  

1,279,302 

(85,557)  

  $

1,116,816 

  $

1,193,745 

  $

Income tax expense (benefit) is made up of the following components:

Current tax (benefit) expense
Deferred tax (benefit)

Current tax expense
Deferred tax expense

Current tax expense
Deferred tax (benefit)

  $

  $

  $

  $

  $

  $

- 82 -

Federal

November 30, 2010
State & Local

(390)   $

(605,740)  
(606,130)   $

  $

85,916 
(172,871)  
(86,955)   $

Federal

November 30, 2009
State & Local

1,613,144 
30,981 
1,644,125 

  $

  $

525,101 
9,254 
534,355 

  $

  $

Federal

November 30, 2008
State & Local

1,030,348 
(241,116)  
789,232 

  $

  $

345,020 
(80,739)  
264,281 

  $

  $

Long- Term 
(Liability)

(76,929)
--- 
--- 
--- 
--- 
--- 
--- 
--- 

(76,929)
--- 
(76,929)

Total

85,526 
(778,611)
(693,085)

Total

2,138,245 
40,235 
2,178,480 

Total

1,375,368 
(321,855)
1,053,513 

  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 8 - 

INCOME TAXES (Continued)

Prepaid and refundable income taxes are made up of the following components:

November 30, 2010

November 30, 2009

Income tax payable is made up of the following components: 

 Federal x

State & Local

 Total x

  $

 $

519,825 

 $

479,877 

  $

999,702 

--- 

 $

89,535 

 $

89,535 

November 30, 2009

Federal x

State & Local

Total

  $

61,303 

  $

85,850 

  $

147,153 

- 83 -

 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
 
 
 
 
  
Table of Contents

NOTE 8 - 

INCOME TAXES (Continued)

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A reconciliation of income tax expense computed at the statutory rate to income tax expense at the effective rate for each of the three years ended November 30, 2010, 
2009 and 2008 is as follows: 

2010

2009

2008

Amount

Percent
Amount

Amount

Percent
Amount

Amount

Percent Of 
Pretax
Income

  $

(801,667)  

34.00%  $

1,907,442     

34.00%  $

838,576     

34.00%

(128,045)  

5.43 

320,899     

5.72 

141,078     

5.72 

236,627 

(10.04)  

(49,861)    

(0.89)    

73,859     

2.99 

Income tax expense at federal 

statutory rate

Increases (decreases) in taxes 

resulting from:

State income taxes, net of federal 

income tax benefit

Non-deductible expenses and other 

adjustments

Income tax (benefit) expense at 

effective rate

  $

(693,085)  

29.39%  $

2,178,480     

38.83%  $

1,053,513     

42.71%

- 84 -

  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
   
 
   
   
 
  
 
 
 
 
 
   
 
 
   
 
 
 
 
  
 
 
  
 
 
      
  
   
      
  
 
 
 
 
 
   
  
 
 
  
 
 
  
 
 
      
  
   
      
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
      
  
   
      
  
 
  
Table of Contents

NOTE 9 - 

STOCK-BASED COMPENSATION 

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On January 1, 2006, the Company adopted ASC Topic 718, “Stock Compensation” which requires an entity to recognize the grant-date fair value of stock options and 
other equity-based compensation issued to employees in the financial statements.  Accordingly, the Company applied the provisions of ASC Topic 718 to all awards 
granted subsequent to December 31, 2005 and will apply the provisions to the extent that these awards are subsequently modified, repurchased or cancelled. 

On September 27, 2007, the Company granted stock appreciation rights for 10,000 shares to its Executive Vice President of Sales, at $9.40 per share, which was the price 
of  the  stock  on  the  day  of  the  grant.  The  stock  appreciation  rights  granted  do  not  vest  until  two  years  after  the  grant  date  and  expire  five  years  after  the  grant 
date.  Upon exercise, the option value would be paid through the issuance of Company stock.  The Company had no charge against earnings in fiscal 2010, 2009 or 2008, 
and anticipates no charges in fiscal 2011 based on the current market value of the stock.  The amounts for future years can change, as the valuation of the fair value, as 
required by ASC Topic 718, involves factors such as the Company’s dividend yield, interest rates, and share price volatility, all of which are subject to change.  The 
Company has made its estimate of fiscal 2011 year charges against earnings based on those factors as of November 30, 2010. 

The following summarizes stock option activity for the two years ended November 30, 2010 and 2009:

Outstanding December 1, 2008

Granted
Exercised
Forfeited

Outstanding November 30, 2009

Granted
Exercised
Forfeited

Outstanding November 30, 2010

Weighted 
Average exercise 
price of 
Outstanding 
Options

  Number of Shares  

Weighted 
Average 
Remaining Life  

Intrinsic Value  

126,000 
--- 
--- 
126,000 
--- 
--- 
--- 
--- 
--- 

  $

  $

8.00 
--- 
--- 
8.00 
--- 
--- 
--- 
--- 
--- 

1.35 
--- 
--- 
--- 
--- 
--- 
--- 
--- 
--- 

--- 
--- 
--- 
--- 

--- 
--- 
--- 
--- 

- 85 -

  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 10 - 

ACCRUED EXPENSES AND OTHER ACCOUNTS PAYABLE

The following items which exceeded 5% of total current liabilities are included in accounts payable and accrued liabilities as of: 

Coop advertising
Accrued returns
Accrued bonuses
Media

*Did not exceed 5% of total liabilities at November 30, 2010 

- 86 -

November 30, (In Thousands)

2010

2009

 $

 $

1,610 
1,317 
* 
* 
2,927 

 $

 $

1,218 
1,207 
482 
548 
3,455 

  
 
 
  
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
Table of Contents

NOTE 11 - 

OTHER INCOME

Other income was comprised of the following:

Interest income
Dividend income
Realized (loss) gain on sale of securities
Royalty income
Miscellaneous

NOTE 12 - 

COMMITMENTS AND CONTINGENCIES

Leases

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

2010

November 30,
2009

2008

  $

  $

  $

137,545 
136,756 
(10,481)  
157,850 
 44,759 
466,429 

  $

211,644 
158,973 
113,272 
151,768 
 34,508 
670,165 

 $

 $

340,795 
94,775 
88,096 
169,482 
23,665 
716,813 

The Company currently occupies approximately 58,625 square feet of space used for warehousing and corporate offices.  The annual rental for this space is $390,835, 
with a CPI increase not to exceed 15% in any consecutive five year period.  The lease requires the Company to pay for additional expenses “Expense Rent” (Common 
Area  Maintenance “CAM”), which includes real estate taxes, common area expense, utility expense, repair and maintenance expense and insurance expense. CAM was 
estimated at $150,000 for the fiscal year ended November 30, 2010, and for future lease commitments through the lease May 31, 2012.  The lease expires on May 31, 2012 
and had a renewal option for an additional five years.  The Company signed a new lease for the premises beginning June 1, 2012 and expiring May 31, 2022, with a 
renewal option for an additional five years.  The new lease will increase the space that the Company will rent to a total of 81,000 square feet, and the annual rental for this 
space will be $486,012, with a CPI increase not to exceed 30% in any consecutive five year period.  CAM was estimated at $207,250 per year for future years beginning 
June 1, 2012. 

On September 26, 2007 the Company entered into an additional lease for warehouse space at 99 Murray Hill Parkway, East Rutherford, New Jersey for a term commencing 
November  1,  2007  and  ending  on  May  31,  2012.  The  premise  comprises  16,438  square  feet  of  space  to  be  used  for  warehousing  and  storage.  The  annual  rent  is 
$123,285.  The  lease  requires  the  Company  to  pay  for  additional  expenses “Expense  Rent”  (Common  Area  Maintenance “CAM),  which  includes  real  estate  taxes, 
common  area  expense,  certain  utility  expense,  repair  and  maintenance  expense  and  insurance  expense.  For  the  fiscal  year  ended  November  30,  2010,  CAM  was 
$30,699.  The Company does not intend on renewing the lease at expiration.  CAM is estimated at $30,000 for future years up to the expiration of the lease on May 31, 
2012. 

Rent expense for the years ended November 30, 2010, 2009 and 2008 was $631,139, $618,311 and $671,708, respectively. 

- 87 -

  
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
  
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 - 

COMMITMENTS AND CONTINGENCIES (Continued)

Leases (Continued)

In addition, the Company has entered into various property and equipment operating leases with expiration dates ranging through November 2011. 

Future  commitments  under  non  cancelable  operating  lease  agreements  having  a  remaining  term  in  excess  of  one  year  for  each  of  the  next  five  (5)  years  and  in  the 
aggregate are as follows: 

Year Ending
November 30,
2011
2012
2013
2014
2015

822,754 
779,665 
718,165 
706,086 
693,262 

Royalty Agreements

In 1986, the Company entered into a license agreement with Alleghany Pharmacal Corporation (the “Alleghany Pharmacal License”).  The Alleghany Pharmacal License 
agreement provided that when, in the aggregate, $9,000,000 in royalties have been paid thereunder, the royalty rate for those products originally “charged” at 6% will be 
reduced to 1%.  The Company paid an aggregate of $9,000,000 in royalties to Alleghany as of April 2003.  Commencing May 1, 2004, the license royalty was reduced to 
1%.  The royalties incurred to Alleghany-Pharmacal under the license were $96,484 for the fiscal year ended November 30, 2010. 

In May of 1998, the Company entered into a License Agreement with Solar Sense, Inc. for the marketing of sun care products under trademark names.  The Company’s 
License  Agreement  with  Solar  Sense,  Inc.  is  for  the  exclusive  use  of  the  trademark  names “Solar  Sense”  and  “Kids  Sense”,  in  connection  with  the  commercial 
exploitation of sun care products.  The Solar Sense License requires the Company to pay a royalty of 5% on net sales of said licensed products until $1 million total 
royalties are paid, at which time the royalty rate will be reduced to 1% for a period of twenty-five years. The royalty incurred to Solar Sense, Inc. under the License 
Agreement was $71,232 for the fiscal year ended November 30, 2010. 

In October of 1999, the Company entered into a License Agreement with The Nail Consultants, Ltd. for the use of an activator invented in connection with a method for 
applying  a  protective  covering  to  fingernails.  The  Company’s  License  Agreement  with  The  Nail  Consultants,  Ltd.  is  for  the  exclusive  use  of  the  method  and  its 
composition in a new product kit packaged and marketed by CCA under its own name, “Nutra Nail Power Gel”.  The Company pays a royalty of 5% of net sales of all 
licensed product sold.  Royalties incurred to The Nail Consultants, Ltd. under the License Agreement were $4,631 for the fiscal year ended November 30, 2010. 

- 88 -

 
 
 
  
  
  
  
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 - 

COMMITMENTS AND CONTINGENCIES (Continued)

Royalty Agreements (Continued)

On February 26, 2004, the Company entered into an agreement with Dr. Stephen Hsu. PhD. to create green tea skin care products.  Dr. Hsu is entitled to a commission of 
3%  of  the  net  factory  sales  of  all  of  the  Company’s  products  using  the  green  tea  serum  created  exclusively  for  the  Company  by  Dr.  Hsu.  The  Company  incurred 
commissions of $42,174 to Dr. Hsu for the fiscal year ended November 30, 2010. 

On May 18, 2004, The Company entered into a license agreement with Tea-Guard, Inc. to manufacture and distribute Mega -T Green Tea chewing gum and Mega -T 
Green Tea mints.  The Company pays a royalty of 6% of net sales of all products sold under the license agreement.  The license agreement was amended on March 31, 
2009,  granting  the  Company  a  non-exclusive license, with no minimum royalty required.  The royalty rate of 6% of net sales will remain unchanged during the term, 
including any term renewals, of the amended license agreement.  The Company incurred royalties of $15,117 to Tea-Guard, Inc. for the fiscal year ended November 30, 
2010. 

Effective November 3, 2008, the Company entered into an agreement with Continental Quest Corp., to purchase certain trademarks and inventory relating to the Pain 
Bust R business for $285,106 paid at closing.  In addition, the Company agreed to pay a royalty equal to 2% of net sales of all Pain Bust R products, which are topical 
analgesics, until an aggregate royalty of $1,250,000 is paid, at which time the royalty payments will cease.  The Company incurred royalties of $21,315 to Continental 
Quest Corp. for the fiscal year ended November 30, 2010. 

On March 22, 2002, the Company entered into an agreement with Joann Bradvica, granting the Company an exclusive license to manufacture and sell an Earlobe Patch 
Support for Earrings.  The agreement provided for a royalty of 10% of net sales of the licensed product.  A new agreement was entered into and effective on June 8, 2009 
at the same royalty rate, and provides for a minimum royalty of $40,000 for annual periods beginning July 1, 2009 in order to maintain the license.  The Company incurred 
royalties of $38,053 to Joann Bradvica for the fiscal year ended November 30, 2010. 

On March 14, 2009, the Company entered into an agreement with LaRosa Innovation, LLC, granting the Company an exclusive license to manufacture and sell Instant 
Arm Lifts and Instant Thigh Lifts.  The agreement provides for a royalty of 5% of net sales until the Licensor receives $5,000,000 in aggregate royalties, at which time the 
royalty rate shall be reduced to 1% of net sales.  The license agreement provides for a minimum royalty of $150,000 for the first eighteen month period of the agreement, 
and  $150,000  per  year  thereafter  in  order  to  maintain  the  license.  The  Company  incurred  royalties  of  ($8,860)  to  LaRosa  Innovations,  LLC  for  the  fiscal  year  ended 
November 30, 2010, representing a portion of the initial eighteen-month minimum royalty period.  The Company informed LaRosa Innovations, LLC in May, 2010 that it 
was not going to continue marketing the licensed products. 

- 89 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 - 

COMMITMENTS AND CONTINGENCIES (Continued)

Royalty Agreements (Continued)

The Company is not party to any other license agreement that is currently material to its operations.

Total royalty costs expensed by licensor for each fiscal year are as follows:

Summary Licensor

Solar Sense
Alleghany
Lobe Wonder
Tea-Guard 
Nail Consultants
Dr Hsu
Spiffer
Perlman
Pain Bust*R II
Hugger
Instant Lift

Employment Contracts

 $

2010

2009

2008

 $

71,232 
96,484 
38,053 
15,117 
4,631 
42,174 
--- 
--- 
21,315 
4,406 
(8,860)

 $

38,607 
96,769 
37,392 
36,586 
7,280 
80,832 
223 
(572)
12,301 
461 
21,026 

56,051 
82,541 
17,695 
44,866 
37,071 
240,215 
4,815 
5,876 
508 
--- 
--- 

The Company had executed Employment Contracts with David Edell, its former Chief Executive Officer and Ira Berman, former Corporate Secretary.  Mr. Berman remains 
as  Chairman  of  the  Board,  and  both  Mr.  Edell  and  Mr.  Berman  (the “Executives”)  remain  as  directors  of  the  Company.  The  contracts  for  both  are  exactly  the 
same.  Employment  under  the  contracts  expired  on  December  31,  2010.  The  contracts  had  provided  for  a  base  salary  which  commenced  in  1994  in  the  amount  of 
$300,000, with a year-to-year CPI of 6% plus 2.5% of the Company’s pre-tax income plus depreciation and amortization, plus 20% of the base salary for the fiscal year 
plus  fringes.  The “2.5% measure” in the bonus provision of the two contracts was amended on November 3, 1998 so as to calculate it against income before income 
taxes,  plus  depreciation,  amortization  and  expenditures  for  media  and  cooperative  advertising  in  excess  of  $8,000,000.  On  May  24,  2001,  the  contract  was  amended 
increasing the base salary then in effect by $100,000 per annum.  Upon expiration of the employment term on December 31, 2010, the Executives became consultants to 
the Company for an ensuing five year term in accordance with the provisions of the agreement.  For the consulting 

- 90 -

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 - 

COMMITMENTS AND CONTINGENCIES (Continued)

Employment Contracts (Continued)

services  provided,  the  Executives  will  be  paid  fifty  percent  (50%)  of  their  annual  base  salary  plus  bonus  that  they  received  in  2010.  Under  the  provisions  of  the 
employment contracts, this amount will increase six (6%) percent per year for each successive year of the consulting term.  The Executives are also entitled to all benefits 
that they had previously received as employees for the consulting term.  Upon the death of the Executives within the consulting period, the Company is obligated for 
two successive years to pay their respective estate an amount equal to their total compensation at that time. 

David  Edell’s sons, Dunnan Edell and Drew Edell had five year employment contracts in the amounts of $270,000 and $200,000 respectively, which were to expire on 
November 2007.  On February 10, 2006, the Board of Directors extended the contracts for Dunnan Edell and Drew Edell to December 31, 2010.   Dunnan Edell is a director, 
Chief Executive Officer and President of the Company.  Drew Edell is the Executive Vice President of Product Development and Production and Corporate Secretary.  On 
July 1, 2003, Dunnan Edell’s salary was increased to $300,000, and on January 5, 2004 Drew Edell’s salary  was increased to $225,000 and in 2005, it was increased to 
$250,000.  On May 17, 2007 the Board of Directors amended the contracts for Dunnan Edell and Drew Edell, extending the contracts to November 30, 2012, and increasing 
the base salary to $350,000 and $275,000 respectively. 

Collective Bargaining Agreement 

The  Company  signed  a  new  collective  bargaining  agreement  with  Local  108,  L.I.U.  of  N.A.,  AFL-CIO that became effective January 1, 2011.  The new agreement is 
effective for a one year term expiring December 31, 2011.  Other than standard wage, holiday, vacation and sick day provisions, the agreement calls for CCA to contribute 
to  the  Recycling  and  General  Industrial  Union  Local  108  Welfare  Fund  (“Welfare  Fund”)  certain benefit costs.  The Welfare Fund provides medical, dental and life 
insurance for the Company’s employees covered under the collective bargaining agreement.  This agreement pertains to 28% of the CCA labor force. 

Litigation 

A class action lawsuit, “Wally v. CCA”, alleging false and misleading advertisement of the Company’s dietary supplement, was commenced in the Superior Court of the 
State of California, County of Los Angeles, on September 29, 2009. The action was brought seeking monetary and equitable remedies. 

- 91 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 - 

COMMITMENTS AND CONTINGENCIES (Continued)

Litigation (Continued)

The Company denied all of the allegations of wrongdoing and liability in regard to its advertising. Nevertheless, it concluded that in the light of the costs, delays and 
risks, as well as the disruption that would be caused by the litigation and the legal expense to defend the action, it was in the best interest of the Company to settle the 
litigation. 

The performance of any act of the Settlement Agreement, or any other circumstance regarding the parties’ agreement to settle, is not to be considered an admission of 
liability, or as an admission of any allegations made in any claim or litigation. 

The settlement, subject to the Court’s final approval, provided for the deposit of Two Million Five Hundred Thousand dollars ($2,500,000) into a common fund to be 
dispersed as per provisions approved by the Court in the final Order of Settlement. On June 16, 2010, the Company deposited $2,500,000 into an escrow account to be 
used for the common fund upon the Court’s final approval. On September 28, 2010, the Court entered a Final Order and Judgment reconfirming their preliminary orders 
and settlement agreement. 

The Company also entered into a settlement with its insurance carrier in regard to liability insurance coverage for litigation and settlement costs. The settlement calls for 
the insurance carrier to pay fifty percent (50%) of any combination of defense fees and related costs incurred for any settlement of, or any judgment on the released 
claims, up to a total of Four Hundred Seventy-Five Thousand dollars ($475,000). The obligation for the insurance carrier to make payments will cease once it has paid 
$475,000 to or on behalf of the Company. 

The Company recorded a charge of $2,500,000 as an advertising litigation expense during the second quarter of 2010, with the resultant liability recorded as an accrued 
liability. During fiscal 2010 the Company incurred legal fees related to the litigation of $210,465.  The Company also recorded, as a result of the insurance settlement, an 
insurance  claim  receivable  of  $475,000,  during  the  second  quarter  of  2010.  The  advertising  litigation  expense  was  reduced  by  the  amount  of  the  insurance  claim 
receivable.  As  of  November  30,  2010,  the  insurance  carrier  has  made  payments  of  $113,361  against  the  Company’s claim, leaving an insurance receivable balance of 
$361,639. 

- 92 -

  
Table of Contents

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 - 

COMMITMENTS AND CONTINGENCIES (Continued)

Litigation (Continued)

The net cost of the litigation is reflected in the consolidated statements of operations as     advertising litigation expense and consists of the following for each fiscal 
year: 

Litigation settlement
Legal expenses incurred
Insurance claim   settlement

Litigation expense - Net 

2010

2009

2008

  $

  $

2,500,000 
210,465 
(475,000)  

  $

2,235,465 

  $

  $

--- 
--- 
--- 

--- 

  $

--- 
--- 
--- 

--- 

There is no other significant litigation presently outstanding against the Company. 

Dividends and Capital Transactions

On  January  28,  2009,  the  board  of  directors  declared  a  $0.11  per  share  dividend  for  the  1st  quarter  ending  February  28,  2009.  The  dividend  was  payable  to  all 
shareholders of record as of February 3, 2009 and was paid on March 3, 2009.  On April 8, 2009 the board of directors declared a $0.07 per share dividend for the second 
quarter of 2009.  The dividend was payable to all shareholders of record as of May 1, 2009 and was paid on June 1, 2009.  On June 29, 2009, the board of directors 
declared a $0.07 dividend for the third quarter of 2009.  The dividend was payable to all shareholders of record as of August 3, 2009 and was paid on September 3, 
2009.  On October 12, 2009, the board of directors declared a $0.07 dividend for the fourth quarter of 2009.  The dividend was payable to all shareholders of record as of 
November 2, 2009 and was paid on December 2, 2009. 

On  December  21,  2009,  the  board  of  directors  declared  a  $0.07  per  share  dividend  for  the  first  quarter  ended  February  28,  2010.  The  dividend  was  payable  to  all 
shareholders of record as of February 1, 2010 and was paid on March 1, 2010.  On February 23, 2010, the Board of Directors declared a $0.07 per share dividend for the 
second quarter ended May 31, 2010.  The dividend was payable to all shareholders of record on May 3, 2010 and was paid on June 3, 2010.  On May 28, 2010, the Board 
of Directors declared a $0.07 per share dividend for the third quarter ended August 31, 2010. The dividend was payable to all shareholders of record on August 2, 2010 
and  was  paid  on  September  2,  2010.  On  October  13,  2010,  the  Board  of  Directors  declared  a  $0.07  dividend  for  the  fourth  quarter  ending  November  30,  2010.  The 
dividend was payable to all shareholders of record as of the close of business on November 1, 2010, and was paid on December 1, 2010. 

- 93 -

  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

NOTE 13 - 

401 (K) PLAN 

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The  Company  has  adopted  a  401(K)  Profit  Sharing  Plan  that  covers  all  employees  with  over  one  year  of  service  and  attained  age  21.  Employees  may  make  salary 
reduction contributions up to twenty-five percent of compensation not to exceed the federal government limits. The Plan allows for the Company to make discretionary 
contributions.  For all Fiscal periods to date, the Company did not make any contributions. 

NOTE 14 - 

CONCENTRATION OF RISK

Most  of  the  Company’s  products  are  sold  to  major  drug  and  food  chains  merchandisers,  and  wholesale  beauty-aids distributors throughout the United States and 
Canada. 

During the years ended November 30, 2010, 2009 and 2008, certain customers each accounted for more than 5% of the Company's net sales, as follows: 

Customer

For the Year Ended November 30,
2009

2010

2008

Walmart
Walgreen
CVS
Rite Aid

Foreign Sales

* under 5%

41% 
13% 
5% 
* 

4.4% 

36% 
14% 
7% 
6% 

5.6% 

44%
10%
7%
5%

4%

The loss of any one of these customers could have a material adverse affect on the Company’s earnings and financial position. 

During the years November 30, 2010, 2009 and 2008, certain products within the Company’s product lines accounted for more than 10% of the Company’s net sales as 
follows: 

Category

Dietary Supplement
Skin Care
Oral Care
Nail Care

For the Year Ended November 30,
2009

2010

2008

33% 
30% 
20% 
10% 

42% 
28% 
16% 
10% 

33%
29%
25%
10%

- 94 -

  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Table of Contents

NOTE 14 - 

CONCENTRATION OF RISK (Continued)

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company maintains cash balances at several banks.  Accounts at each institution are insured by the Federal Deposit Insurance Corporation for the full balance 
under  the  Temporary  Liquidity  Guarantee  Program.  In  addition,  the  Company  maintains  accounts  with  several  brokerage  firms.  The  accounts  contain  cash  and 
securities.  Balances are insured up to $500,000 (with a limit of $100,000 for cash) by the Securities Investor Protection Corporation (SIPC).  Each brokerage firm has 
substantial insurance beyond the $500,000 SIPC limit. 

NOTE 15 - 

SUBSEQUENT EVENTS 

On January 14, 2011, the Company filed Form 8-K with the United States Securities and Exchange Commission announcing that the Company had voluntarily requested 
that its customers return one (1) lot consisting of approximately 29,459 units of its Plus White whitening gel which was shipped in December 2010 and January 2011. The 
gel subsequently liquefied (a cosmetic change) which caused the product to lose its efficacy. The Company agreed to replace the units or credit all trade accounts and 
refund any consumer for their purchase of the defective product. The Company believes that the gross sales of the defective merchandise delivered to customers were 
approximately $98,000, however we do not know at this time the extent of the total damages which we may sustain. 

On January 28, 2011, the Board of Directors declared a $0.07 per share dividend for the first quarter of 2011 to all shareholders of record as of February 10, 2011 and 
payable on March 10, 2011. 

On February 9, 2011, the Board of Directors of the Company declared a dividend, payable to holders of record as of the close of business on February 22, 2011 of one 
preferred stock purchase right (a Right) for each outstanding share of common stock, par value $0.01 per share, and of Class A common stock, par value $0.01 per share, 
of the Company (together, the Common Stock).  In addition, the Company will issue one Right with each new share of Common Stock issued.  In connection therewith, 
on February 9, 2011, the Company entered into a Stockholder Protection Rights Agreement (as amended from time to time, the Rights Agreement) with American Stock 
Transfer & Trust Company LLC, as Rights Agent, which has a term of one year, unless amended by the Board of Directors (and in certain circumstances with certain 
stockholder approval) in accordance with the terms of the Rights Agreement.  The Rights will initially trade with and be inseparable from our Common Stock and will not 
be  evidenced  by  separate  certificates  unless  they  become  exercisable.  Each  Right  entitles  its  holder  to  purchase  from  the  Company  one-hundredth  of  a  share  of 
participating preferred stock having economic and voting terms similar to the Common Stock at an exercise price of $18 per Right, subject to adjustment in accordance 
with  the  terms  of  the  Rights  Agreement,  once  the  Rights  become  exercisable.  Under  the  Rights  Agreement,  the  Rights  become  exercisable  if  any  person  or  group 
acquires 20% or more of the Common Stock or, in the case of any person or group that owned 20% or more of the Common Stock as of February 9, 2011, upon the 
acquisition of any additional shares by such person or group.  The Company, its subsidiaries, employee benefit plans of the Company or any of its subsidiaries and any 
entity holding Common Stock for or pursuant to the terms of any such plan are excepted.  Upon exercise of the Right in accordance with the Rights Agreement, the 
holder would be able to purchase a number of shares of Common Stock from the Company having an aggregate market price (as defined in the Rights Agreement) equal 
to  twice  the  then-current  exercise  price  for  an  amount  in  cash  equal  to  the  then-current exercise price.  In addition, the Company may, in certain circumstances and 
pursuant to the terms of the Rights Agreement, exchange the Rights for one share of Common Stock or an equivalent security for each Right or, alternatively, redeem the 
Rights for $0.001 per Right.  The Rights will not prevent a takeover of our Company, but may cause substantial dilution to a person that acquires 20% or more of the 
Company’s Common Stock. 

- 95 -

  
Table of Contents

NOTE 16 - 

EARNINGS PER SHARE

CCA INDUSTRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Basic (loss) earnings per share is calculated using the average number of common shares outstanding.  Diluted (loss) earnings per share is computed on the basis of the 
average number of common shares outstanding plus the effect of outstanding stock options using the “treasury stock method”. 

2010

Year Ended November 30,
2009

2008

Net (loss) income available for common shareholders

  $

(1,664,760)   $

3,431,644 

  $

1,412,886 

Weighted average common shares outstanding- Basic 

7,054,442 

7,054,442 

7,054,442 

Net effect of dilutive stock options

--- 

--- 

7,204 

Weighted average common shares and common shares equivalents - Diluted 

7,054,442 

7,054,442 

7,061,646 

Basic (loss) earnings per share
Diluted (loss) earnings per share

  $
  $

(0.24)   $
(0.24)   $

0.49 
0.49 

  $
  $

0.20 
0.20 

- 96 -

  
  
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
Table of Contents

SCHEDULE II

YEARS ENDED NOVEMBER 30, 2010, 2009 AND 2008

COL. A

Description

Year Ended November 30, 2010:
Allowance for doubtful accounts
Reserve for returns and allowances

Reserve of inventory obsolescence

Year Ended November 30, 2009:
Allowance for doubtful accounts
Reserve for returns and allowances

Reserve of inventory obsolescence

Year Ended November 30, 2008:
Allowance for doubtful accounts
Reserve for returns and allowances

Reserve of inventory obsolescence

CCA INDUSTRIES, INC. AND SUBSIDIARIES

VALUATION ACCOUNTS

COL. B

Balance at 
Beginning Of Year 

COL. C
Additions 
Charged To Costs 
and Expenses

COL. D

COL. E

Deductions

Balance At End 
Of Year

131,223 
1,453,591 

  $

379,967 
 3,630,694 

  $

486,451 
 3,845,774 

  $

24,739 
1,238,511 

1,584,814 

  $

4,010,661 

  $

4,332,225 

  $

1,263,250 

760,001 

  $

969,942 

  $

357,145 

  $

1,372,798 

154,291 
668,738 

  $

(23,068)   $

 3,518,949 

--- 
 2,734,096 

  $

131,223 
1,453,591 

823,029 

  $

3,495,881 

  $

2,734,096 

  $

1,584,814 

578,941 

  $

538,653 

  $

357,593 

  $

760,001 

141,607 
732,696 

  $

12,684 
 2,118,592 

  $

--- 
2,182,550 

  $

154,291 
668,738 

874,303 

  $

2,131,276 

  $

2,182,550 

  $

823,029 

604,746 

  $

173,715 

  $

199,520 

  $

578,941 

  $

  $

  $

  $

  $

  $

  $

  $

  $

- 97 - 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
Exhibit 31.1

CERTIFICATION 

I, Dunnan D. Edell, certify that: 

1

2

3

4

I have reviewed this annual report on Form 10-K of CCA Industries, Inc.; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the 
circumstances under which such statements were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of 
operations and cash flows of the Registrant as of, and for, the periods presented in this report. 

The Registrant’s other certifying officer, Stephen A. Heit, and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act 
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Registrant and have: 

a) Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material 
information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this 
report is being prepared; 

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable 
assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles; 

c) Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure 

controls and procedures, as of the end of the period covered by this report based on such evaluation; and 

d) Disclosed  in  this  report  any  change  in  the  Registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  Registrant’s  most  recent  fiscal  quarter  (the 
registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to affect, the Registrant’s internal control over financial 
reporting; and 

5.

The  Registrant’s  other  certifying  officer,  Stephen  A.  Heit,  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  controls  over  financial  reporting,  to  the 
Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions): 

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the 

Registrant’s ability to record, process, summarize and report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control over financial reporting. 

Date:  February 28, 2011

/s/ DUNNAN D. EDELL
Dunnan D. Edell
Chief Executive Officer

  
 
  
  
  
  
  
  
  
  
  
  
Exhibit 31.2

CERTIFICATION 

I, Stephen A. Heit, certify that: 

1.

I have reviewed this annual report on Form 10-K of CCA Industries, Inc.; 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the 

circumstances under which such statements were made, not misleading with respect to the period covered by this report; 

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of 

operations and cash flows of the Registrant as of, and for, the periods presented in this report. 

4. The Registrant’s other certifying officer, Dunnan Edell, and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 

13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Registrant and have: 

a. Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material 
information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this 
report is being prepared; 

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable 
assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles; 

c. Evaluated  the  effectiveness  of  the  Registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure 

controls and procedures, as of the end of the period covered by this report based on such evaluation; and 

d. Disclosed in this report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal quarter (the registrant’s 
fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to affect, the Registrant’s internal control over financial reporting; and 

5. The Registrant’s other certifying officer, Dunnan Edell, and I have disclosed, based on our most recent evaluation of internal controls over financial reporting, to the Registrant’s 

auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions): 

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the 

Registrant’s ability to record, process, summarize and report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control over financial reporting. 

Date:  February 28, 2011 

/s/ STEPHEN A. HEIT
Stephen A. Heit
Chief Financial Officer

 
  
  
  
  
  
  
  
  
  
  
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF THE
SARBANES-OXLEY ACT OF 2002 

Exhibit 32.1

In connection with the Annual Report of CCA Industries, Inc. (the “Registrant”) on Form 10-K for the annual period ended November 30, 2010 as filed with the Securities and Exchange 
Commission on the date hereof (the “Report”), I, Dunnan D. Edell, Chief Executive Officer of the Registrant, certify, in accordance with 18 U.S.C. Section 1350, as adopted pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge: 

1) The Report, to which this certification is attached, fully complies with the requirements of section 13(a) of the Securities Exchange Action of 1934; and 

2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Registrant. 

Date:  February 28, 2011

/s/ DUNNAN D. EDELL
Dunnan D. Edell
Chief Executive Officer

 
  
  
  
  
  
  
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF THE
SARBANES-OXLEY ACT OF 2002 

Exhibit 32.2

In connection with the Annual Report of CCA Industries, Inc. (the “Registrant”) on Form 10-K for the annual period ended November 30, 2010 as filed with the Securities and Exchange 
Commission on the date hereof (the “Report”), I, Stephen A. Heit, Chief Financial Officer of the Registrant, certify, in accordance with 18 U.S.C. Section 1350, as adopted pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge: 

(1) The Report, to which this certification is attached, fully complies with the requirements of section 13(a) of the Securities Exchange Action of 1934; and 

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Registrant. 

Date:  February 28, 2011

/s/ STEPHEN A. HEIT
Stephen A. Heit
Chief Financial Officer