Cellcom Israel Ltd. is a leading cellular provider based in Israel with approximately 2.801 million subscribers as of December 31, 2016. Established in 1994, the company offers a range of value-added services such as cellular telephony, roaming services for tourists and subscribers, music, video, mobile office and other services based on its advanced technological infrastructure. Cellcom Israel's LTE 4 generation network and HSPA 3.5 generation network enable high-speed broadband multimedia services in addition to its GSM/GPRS/EDGE networks. The company aims to provide the best customer service experience through a widespread network of retail stores, telephone customer service centers, and service and sales centers across the country.