Celsius Holdings, an innovative beverage company headquartered in Boca Raton, Florida, has taken the functional drinks and liquid supplements market by storm. Since its inception in 2004, the company has developed, processed, marketed, distributed, and sold a variety of carbonated and non-carbonated functional energy drinks and liquid supplements both in the United States and internationally. Among its many products are CELSIUS Originals, CELSIUS BCCA+ENERGY, and CELSIUS HEAT, all of which provide consumers with unique and flavorful dietary choices. In addition to these functional energy drinks, Celsius also offers CELSIUS On-the-Go, a powdered mix of the active ingredients in functional energy drinks, as well as several non-carbonated functional energy drinks that come in various flavors, such as sparkling grapefruit and pineapple coconut. Celsius distributes its products through various channels, including direct-to-store delivery distributors and direct-to-retailer sales. Its products can be found in supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as in health clubs, spas, gyms, the military, and e-commerce websites. Though formerly known as Vector Ventures, Celsius changed its name to Celsius Holdings, Inc. in January 2007, and has since become a leader in the functional drinks market.