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Cervus Equipment

cerv · TSX Industrials
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Ticker cerv
Exchange TSX
Sector Industrials
Industry Agricultural - Machinery
Employees 1001-5000
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FY2019 Annual Report · Cervus Equipment
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SETTING A NEW PATH TO 

PERFORMANCE 

2019 ANNUAL REPORT  |  CERVUS EQUIPMENT CORPORATION

ABOUT  
CERVUS EQUIPMENT

Cervus Equipment Corporation (“Cervus” “Company” “our” or “we”) provides equipment 
solutions  to  customers  in  agriculture,  transportation,  and  industrial  markets  across 
Canada,  Australia,  and  New  Zealand.  Throughout  its  territories  and  across  its  diverse 
markets,  Cervus  dealerships  are  united  in  delivering  sales  and  support  of  the  market-
leading equipment our customers depend on to earn a living. The Company operates 63 
Cervus dealerships and is the authorized representative of leading Original Equipment 
Manufacturers 
John  Deere  agricultural  equipment;  Peterbilt 
transportation  equipment;  and  Clark,  Sellick,  Doosan,  JLG  and  Baumann  material 
handling  equipment.  Cervus  operates  an  extensive  product-support  network  including 
a  fleet  of  mobile  service  vehicles  and  over  500  service  bays.  Cervus  employs  more 
than  1,500  people,  a  third  of  whom  are  technicians  with  specialized  skills  to  perform 
equipment diagnostics, optimization, maintenance and repairs. 

including: 

(“OEMs”) 

The Company was founded in 2000. Its common shares are listed on the Toronto Stock 
Exchange  and  trade  under  the  symbol  “CERV”.  Please  visit  cervusequipment.com  for 
more information.

This Annual Report contains forward-looking statements and refers to non-GAAP financial measures, including 
key performance indicators. Please read the sections “Cautionary Note Regarding Forward-Looking Statements”, 
“Non-GAAP Financial Measures” and “Key Performance Indicators” contained in Cervus’ Management Discussion 
& Analysis for the year ended December 31, 2019, available on sedar.com.

1  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

OUR LOCATIONS
A Diversified Platform For Growth

AGRICULTURE

INDUSTRIAL

36

DEALERSHIPS

8

DEALERSHIPS

TRANSPORTATION

TOTAL

19

DEALERSHIPS

63

DEALERSHIPS

2  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

SETTING A NEW PATH TO 
PERFORMANCE

In  late  2019,  we  announced  our  strategy  to  address  shortcomings,  capture  value  from  our 
scale and past growth, and drive the innovation our future will require. Amid the headwinds 
of a challenging market, we set the stage for improvement with the introduction of a mission, 
vision, and ambitious five-year strategy to become the leading full-service equipment solutions 
provider in our industries and geographies. 

We are confident that through a structured and disciplined approach, we can transform Cervus, 
harness innovation and technology, develop new capabilities, and deliver value for customers, 
shareholders, employees and OEMs.

3  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

A MESSAGE FROM 
PETER LACEY 

CHAIR OF THE BOARD

I am honoured to serve as Chair of the Board of 
Cervus and pleased to own the largest equity 
stake in a business that is actively and strategically 
working to become better, stronger and more 
capable of creating value than ever before.

Fellow Shareholders,
As you will read in this annual report, Cervus is changing with 
the full support of your Board. Since being appointed, our new 
CEO, Angela Lekatsas, has developed and implemented a five-
year  growth  and  improvement  strategy  designed  to  increase 
profitability and deliver tangible benefits to all stakeholders.

The  plan  is  calibrated  to  transform  our  performance  through 
disciplined adherence to financial and operating processes and 
a  concerted  effort  to  increase  product  support  revenue  as  a 
percentage of total sales. These changes are needed as we set 
out to deliver better return on invested capital, provide stability 
for our business across market cycles, and elevate the role of 
product support within our Company. 

Peter Lacey | Chair of the Board

2019 Results
I  say  these  changes  are  needed  because  as  you  will  read  in 
this  annual  report,  2019  was  a  challenging  year.  Despite  the 
benefits of market diversification, our results were whipsawed 
by depressed demand for – and delayed customer spending on 
– new agricultural equipment in Western Canada, excess used 
equipment  inventory  across  the  industry,  and  excess  freight 
capacity  and  decreasing  freight  rates  in  the  transportation 
industry. On a 22% decrease in equipment revenue, partially 
offset  by  a  6%  increase  in  product  support  revenue,  Cervus 
lost $0.56 per basic share. 

In response to these challenges, our management team took 
decisive  actions  to  protect  the  balance  sheet  by  reducing 
excess  used 
implementing  more 
discipline  in  our  sales  processes.  As  a  result,  we  retained 
operational flexibility as we enter 2020. 

inventory  while  also 

Building on Our Strengths
Your  Board  was  actively  involved  in  the  development  of  our 
new  plan.  In  fact,  we  saw  a  compelling  need  for  change  and 
began  framing  a  new  strategy  before  Angela’s  appointment. 
We  wholeheartedly  endorse  the  changes  that  are  taking 
place  under  Angela’s  leadership.  We  are  united  in  support 
of  retaining  the  Company’s  traditional  strengths  including 
an  empowered  employee-ownership  culture,  best-in-market 
customer  service,  and  our  longstanding  partnerships  with 
world-leading  Original  Equipment  Manufacturers  (“OEMs”). 
Our strategy does not negate these strengths; it builds upon 
them for a defined purpose: value creation.

Board Activities
As  part  of  our  commitment  to  ongoing  education  and 
engagement,  the  Board  allocates  time  for  field  work. 
In  2019,  we  held  our  year-end  committee  and  Board 
meetings  in  Australia  and  toured  our  branch  facilities  to 
gain  a  better  appreciation  for  our  market  position.  I  also 
attended  Cervus’  inaugural  Institutional  Investor  Day  in 
Toronto along with two other Directors, which afforded us 
the opportunity to discuss our business and strategy with 
those in attendance.

During  2019,  your  Board  made  two  appointments.  We 
selected  Angela  as  our  CEO  in  May  following  an  extensive 
search  and  rigorous  screening  process.  Angela  is  uniquely 
qualified  to  lead  Cervus.  She  has  deep  and  relevant  finance 
and operational expertise in agriculture earned during a 15-
year  career  at  Agrium,  the  public  company  predecessor  to 
Nutrien. Angela knows Cervus: she has served on our Board 
since  2013  and  as  Audit  Committee  Chair  from  2015  to  the 
spring of 2019. 

I am pleased with how quickly 
our management team 
responded to market conditions 
by reinforcing disciplined sales 
process and reducing excess 
used inventory.

Second,  in  September,  we  appointed  Wendy  Henkelman 
to  our  Board.  Wendy  is  an  experienced  public  company 
director.  At  ATB  Financial,  she  chairs  the  Human  Resource 
Committee and is a member of the Audit Committee. She also 
serves  as  a  Director  of  and  chairs  the  Audit  Committee  for 
Postmedia Network Canada Corp. During her distinguished 
career,  Wendy  held  executive  positions  in  major  public  oil 
and gas companies. 

Both  of 
Professional Accountants (CPA, CA).

these  accomplished  women  are  Chartered 

Future Forward
I  have  been  in  the  equipment  industry  for  38  years.  From 
that  experience,  I  recognize  that  success  –  more  than  ever  – 
requires scale and strong partnerships. Cervus has both today. 
Success  also  requires  discipline  to  realize  the  true  benefits 
of  scale,  and  focused  accountability  for  creating  value  for  all 
partners.  Having  worked  directly  with  our  leaders  and  given 
the  evolution  of  our  culture  transition,  I  have  no  doubt  the 
organization will be aligned and successful in value creation.

I want to thank all of our partners: shareholders, customers, 
employees  and  our  OEMs,  for  your  continued  commitment 
to  Cervus.  My  thanks  also  to  Graham  Drake  for  19  years  of 
inspired leadership as our co-founder. Graham retired in May 
2019, but his contributions live on.

I  encourage  all  shareholders  to  attend  our  annual  meeting 
on  Thursday  April  23,  2020  at  4:00  p.m.  (MST)  at  Cervus’ 
corporate headquarters located at 5201, 333- 96 Avenue N.E. 
Calgary, Alberta. I look forward to seeing you there.

Yours sincerely,

Peter Lacey
Chair of the Board

6  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

A MESSAGE FROM 
ANGELA LEKATSAS 

PRESIDENT AND CHIEF EXECUTIVE OFFICER

In late 2019, we introduced an ambitious five-year 
strategy to transform Cervus into the leading 
full-service equipment solutions provider in our 
territories. Having taken the costly but necessary 
actions to align our inventory with the current 
market, we enter 2020 with a strong balance 
sheet, a healthier level of used inventory, specific 
targets for value creation and a skilled workforce 
that is enthusiastically embracing structured 
change. Even more fundamentally, a sense of 
accountability is building up and down the line 
towards performance and progression for our 
shareholders and all partners.

Angela Lekatsas | President and CEO

Fellow Shareholders,
I  was  appointed  President  and  CEO  with  a  clear  mandate 
from our Board of Directors to create value. I am excited by 
our  prospects  and  delighted  to  be  working  closely  with  the 
talented and dedicated people of Cervus to transform what 
we do, how we do it and how we measure success.

Before  describing  our  planned  transformation,  I  believe  it’s 
important  to  discuss  2019,  which  was  a  staging  year  for  our 
Company. In my first 100 days as CEO, my priority was listening 
to  employees  while  travelling  to  the  majority  of  our  dealership 
locations.  I  also  spent  time  with  customers,  OEM  partners  and 
shareholders. Together with my management team, I assessed 
our assets, strategy and opportunities at an enterprise level. I’ll 
start by telling you what I saw, beginning with an assessment of 
our business strengths of which there are many:

•  From branch staff to management and on to our Board, 
Cervus  has  an  extraordinary  team  of  people  in  Canada, 
Australia and New Zealand. 

•  We have a proud history of serving our customers, many 
of whom are lifelong partners who trust Cervus to support 
their needs across more than one of our divisions. 

•  We represent the world’s best OEMs and gain tremendous 
competitive  advantage 
industry-leading 
from 
investments  in  equipment  and  technology  innovation. 
In turn, we are the single largest John Deere Agriculture, 
Peterbilt Truck and Clark Forklift dealer in our territories 
based on volume. 

their 

•  As the largest diversified agriculture and transportation 
dealer  in  our  territories,  we  have  the  scale  necessary 
to  compete  and  invest  in  meeting  evolving  customer 
expectations.

•  We have empowered decision-making capabilities right at 

the customer level. 

•  We  have  built  a  reputation  as  a  trustworthy  acquisition 
partner among other dealers who count on us to maintain 
and build on their life’s work, when they wish to sell. 

•  We  have  developed  a  market-leading  training  business 
that  in  2019  alone,  certified  more  than  11,500  students 
for equipment operator safety training. 

•  We have a well-defined business model based on selling 
specialized capital equipment and serving customers as 
they use it. 

•  We  have  an  extensive  network  of  service  bays  and  a 
team  of  factory-trained  parts  and  service  technicians  to 
support our customers and deliver the equipment uptime 
they need to achieve business success. 

As the largest diversified 
agriculture and transportation 
dealer in our territories, we have 
the scale necessary to compete 
and invest in meeting evolving 
customer expectations.

These facts are impressive, but my first 100 days was also the 
time to understand why our financial results over the past five 
years  have  been  disappointing.  What  became  obvious  to  me 
was  that  Cervus  had  encountered  growing  pains  related  to 
integration  of  past  acquisitions  that  contributed  to  inefficient 
systems  and  lack  of  standardized  processes.  As  a  result,  our 
growth in capabilities, scale and revenue was not accompanied 
by  a  commensurate  increase  in  profitability.  Our  share  price 
lagged industry peers as our five-year trailing Return on Invested 
Capital (“ROIC”) was 8.4%; and is, in my view, much too low for a 
company with our potential. 

Furthermore, despite a strong presence in our Transportation 
and Industrial sectors and Southern Hemisphere businesses, 
historically  about  70%  of  our  revenue  (50% 
in  2019) 
remains  exposed  to  Western  Canadian  agriculture.  Three 
strong  years  of  selling  new  agricultural  equipment,  without 
an  equal  focus  on  disciplined  used  sales  processes  and 
inventory  management  practices  resulted  in  a  buildup  of 
used equipment inventory taken on trade that continued to 
depreciate and incur interest charges as it aged. The benefits 
of diversification and stable product support revenues were 
not  sufficient  to  counterbalance  the  overweight  impact  of 
Agriculture’s used equipment inventories. 

As a result of these observations, the management team and 
I began building a new path to performance.

2019’s Challenges
Shortly  after  my  appointment  in  May  of  2019,  industry 
strengths  and  weaknesses  were  brought  into  sharp  focus  by 
a  confluence  of  events  impacting  both  our  Agriculture  and 
Transportation  segments.  In  Agriculture,  lower  farm  incomes 
in  Western  Canada,  reduced  commodity  prices,  higher  input 
costs, poor weather conditions and international trade disputes 
all acted to dampen new and used equipment spending across 
the board and the industry experienced excess inventory levels 
as a result. 

In  our  Transportation  segment,  early-year  factory  delays, 
intense competition, particularly in the fleet market, and excess 
freight capacity created multiple challenges. 

Across  both  segments,  customers  were  well  positioned  to 
defer  their  equipment  purchases  in  2019  following  record 
purchase  activity  in  2017  and  2018.  This  coupled  with  intense 
competition  and  increased  Canadian  dollar-cost  of  primarily 
U.S.-manufactured equipment added to these challenges across 
our segments. 

8  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

In response to this confluence of 
headwinds, my first request of our 
organization was to protect our 
balance sheet by reducing used 
agriculture equipment inventory. 
Cervus rallied to this task and cut 
used Agriculture inventory by $67 
million or 37% in the second half 
of 2019 compared to June 30.

Despite  best  efforts,  total  equipment  revenue  dropped  22%  in 
2019. Meantime, product support revenue was up 6% as a result 
of  an  increase  in  demand  for  parts  and  service  from  customers 
operating their older equipment longer. While our product support 
business was not large enough to offset the impact of this perfect 
storm, our ability to grow product support sales in 2019 despite 
market  headwinds  confirmed  that  our  new  strategy  to  increase 
the proportion of revenues from product support is an appropriate 
defensive play against cyclical volatility. 

Rising to The Challenge
In response to this confluence of headwinds, my first request 
of  our  organization  was  to  protect  our  balance  sheet  by 
reducing  used  agriculture  equipment 
inventory.  Cervus 
rallied  to  this  task  and  cut  used  Agriculture  inventory  by 
$67  million  or  37%  in  the  second  half  of  2019  compared  to 
June 30. While this resulted in a non-cash write down of $24 
million  and  margin  pressure  on  used  equipment,  we  enter 
2020 with agriculture equipment inventory better aligned to 
the current market, which reduces prospective obsolescence 
and  interest  costs.    Used  equipment  turns  of  1.78  times  at 
December 31, 2019 compared to 1.62 times at June 30, 2019 
signaled  that  our  inventory  position  had  moved  markedly 
closer  to  being  rightsized  for  sustainable  market  demand. 
This  response  served  to  protect  our  balance  sheet,  keep 
our  credit  metrics  well  within  our  banking  covenants  and 
maintain  organizational  resiliency  in  the  face  of  uncertain 
market conditions.

Setting the Foundation: 
Cultural Alignment 
My  experiences  have  taught  me  that  recognizing  what  your 
culture  is  and  what  you  need  it  to  be,  are  the  most  critical 
steps  in  successfully  leading  an  organization  to  improved 
profitability. In 2019, we identified where our culture needed 
structure  and  focus  and  developed  the  top  five  key  cultural 
attitudes  and  behaviours  each  employee  needs  to  embrace 
to  find  success  and  deliver  on  our  future  objectives.  These 
attitudes,  shown  below  and  expressed  in  the  first  person, 
were  conveyed  to  all  employees  during  training  led  by 
certified instructors and expectation setting facilitated by the 
leadership team.

In 2019, we identified where our 
culture needed structure and 
focus and developed the top 
five key cultural attitudes and 
behaviours each employee needs 
to embrace to find success and 
deliver on our future objectives. 

•  Serving Customers – I own the customer experience and 
will provide the best solution that will consistently deliver 
or exceed customers’ expectations.

•  Focus & Finish – I align and commit my actions to deliver 

on our established priorities.

•  Inspire  Performance  – 

I  support  others  through 
frequent,  meaningful  feedback  that  fosters  ownership 
and accountability to drive results.

•  Drive  Business  Excellence  –  I  support  and  execute 
standardized,  effective  and  repeatable  processes  to 
enhance  the  customer  experience  and  optimize  our 
business results.

•  Ownership – I respect how decisions are made and own 

them as if they were mine.

I saw first-hand these cultural attitudes and behaviours begin 
to take hold across our business. On my 100 day listening tours, 
the number one comment I heard from employees was: “Our 
cultural training was the best training I have seen at Cervus.” 
While culture does not change overnight, employee feedback 

9  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

As stated in our new vision, our 
transformation will elevate Cervus 
into “the leading full-service 
equipment solutions provider” while 
our new mission dedicates us “to 
advance our customers’ success by 
providing practical and intelligent 
equipment solutions and support.” 

Our Five-Year Strategy
After  my  appointment  in  May,  I  spent  considerable  time 
on  driving  intensive  business  analysis  which  culminated 
in  the  five-year  strategy  underpinning  our  new  path  to 
performance.  We  presented  the  strategy  to  our  Board  of 
Directors in September and introduced it to our employees, 
OEMs, customers and shareholders in November. 

This  strategy  consists  of  three  components:  Partnership, 
Performance and Progression. In each of these “three Ps”, 
we developed principles, priorities and objectives to guide 
our transformation. Required actions are now underway. 

suggests to me that up and down the line, there is a willingness 
to embrace cultural change and a recognition of the merits of 
doing so.

New Vision and Mission
During  the 
intense  effort  to  address  2019  market 
challenges,  align  our  culture,  and  establish  a  new  path  to 
performance,  we  also  introduced  a  new  corporate  vision 
and  mission  to  guide  us  in  our  change  management 
efforts.  As  stated  in  our  new  vision,  our  transformation 
will elevate Cervus into “the leading full-service equipment 
solutions provider” while our new mission dedicates us “to 
advance our customers’ success by providing practical and 
intelligent equipment solutions and support.” 

These statements serve as our north star: they inspire our 
strategies and inform our actions for the future.

A New Path to Performance
Our  new  path  requires  transformation  with  a  clear  vision, 
aligned goals and objectives throughout our Company and 
it demands the full engagement of our workforce. 

To  start  us  on  this  new  path,  I  brought  focus  to  our 
leadership  and  structure  with  special  emphasis  on 
addressing areas where we have fundamental challenges.

At  the  divisional  level,  I  reaffirmed  our  approach  to  strong, 
decentralized  management  with  the  appointments  of  Scott 
Johnston to the position of Vice President, Canadian Agriculture 
effective October 1, 2019 and Tim Ormrod as Managing Director, 
Australia & New Zealand on July 25, 2019. Scott joined Cervus 
four years ago with prior leadership success as Vice President 
and  Chief  Operating  Officer  of  Siemens  Transportation  and 
Chief  Operating  Officer  of  Yanke  Group  and  most  recently  as 
our General Manager of Agriculture Saskatchewan. Tim started 
his career at Cervus in 2012 after serving as Senior Supervisor at 
KPMG New Zealand. Prior to his most recent appointment, he 
excelled in various roles including Integration Manager for New 
Zealand and Australia and General Manager of Marketing and 
Sales for Cervus Australia. 

Along  with  Fred  Hnatiw,  Vice  President,  Operations, 
Transportation  and  Industrial,  our  divisional  leaders  are 
highly capable business executives with intimate knowledge 
of  their  markets  and  a  passion  for  collaborating  and 
leveraging each other’s skills to enhance value creation. Each 
played  formative  roles  in  the  development  of  our  strategy 
and each is aligned to our plan. 

In September, I appointed a dedicated corporate leader to 
take responsibility for all business development, innovation 
and  marketing  efforts  across  our  three  segments.  Having 
one  leader  responsible  for  these  important  tasks  ensures 
collaboration  across  all  divisions  and  geographies  as  we 
identify and assess opportunities for growth and innovation 
and  implement  best  practices  company-wide.  Taking  a 
“One Cervus” approach will break down silos, ensure cross-
pollination  and  support  the  development  of  the  solutions 
culture we intend to build.

Our five-year goal is to build a 
business capable of achieving 
20% ROIC on a sustained basis. 

to  used  inventory  turns  as  inventory  is  the  largest  asset 
on our balance sheet. Higher turns (calculated by dividing 
cost  of  goods  sold  by  average  inventory)  will  improve 
the  efficiency  of  asset  utilization  and  ROIC.  Furthermore, 
providing  exceptional  refurbishment  of  trade-ins  –  a 
differentiating product support capability – and expanding 
our  knowledge  of  customer  profiles  and  preferences  will 
allow us to match reliable used equipment with customer 
needs.    Our  operational  leaders  have  direct  influence 
on  inventory  held  and  now  operate  with  inventory-turn 
objectives that are specific and relevant to their businesses. 
At the corporate level, we will do our part through prudent 
choices  in  how  and  when  we  deploy  capital  using  a 
“compete  for  capital”  approach.  Competition  will  ensure 
the best investments will receive funding.

ROIC 2024 Target – 20%

PARTNERSHIPS 
Partnerships 
include  our  relationships  with  customers, 
employees,  OEMs  and  shareholders.  For  customers:  Cervus 
level  of  service  excellence  through 
seeks  a  consistent 
communications,  innovation  and  process  improvements. 
For  employees:  we  must  deliver  targeted  training  and 
development 
to  support  engagement,  attraction  and 
retention,  and  build  capabilities  related  to  the  velocity  of 
innovation and technology evolution in our industries. For our 
OEM partners: our mutual success is intrinsically linked with 
delivery  of  market  share,  customer  experience  and  dealer 
profitability.  For  shareholders:  we  must  generate  superior 
returns on a sustained basis. 

PERFORMANCE 
Performance  means  delivering 
for  all  our 
partners  with  laser  focus  and  alignment  on  our  industry’s 
including  gross  margin  growth,  
key  value  drivers 
uncompromising  customer  experience,  market  share 
growth, and operational efficiency. 

value 

Within the Performance component of our strategy, we have 
set  specific  financial  targets,  chosen  to  balance  the  goal  of 
higher profitability with the need for balance sheet strength. 
A  strong  balance  sheet  provides  the  financial  backbone  to 
support  us  through  the  bottom  of  the  cycle  and  provides 
incremental benefits at the top. In each case, we will measure 
progress  using  Key  Performance  Indicators  (“KPIs”)  that  we 
have now entrenched in our management process.

Key Performance Indicators:

•  Return  on  Invested  Capital:  ROIC  measures  our  ability 
to  allocate  capital  effectively  and  is  calculated  by  dividing 
Earnings  Before  Interest  and  Taxes  (minus  floorplan 
interest)  by  average  net  debt  (excluding  floorplan  debt) 
plus the book value of equity. Our five-year goal is to build 
a business capable of achieving 20% ROIC on a sustained 
basis. As noted above, our 5-year average ROIC was 8.4%. 
To drive this KPI upward, we will bring much greater focus 

11  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

•  Product Support Gross Profit Dollar Growth: By the end 
of  our  five-year  strategy  horizon,  our  objective  is  to  have 
established  a  platform  capable  of  generating  consistent 
cash flows across business cycles. We will measure success 
by  compound  annual  growth  in  product  support  gross 
profit dollars. Institutionalizing this metric ensures we focus 
not just on revenue growth but pulling more dollars to the 
bottom line. Overall product support gross profit improved 
4.8% in 2019 and 5.5% in 2018. In five years, we aspire to 
be  running  a  business  capable  of  achieving  8-10%  CAGR 
in  this  KPI.  To  deliver,  we  will  need  a  combination  of  new 
business lines, new systems, new product offerings, stronger 
customer engagement and more efficient cost structures.

Product Support Gross Profit Growth

•  Absorption:  Calculated  by  dividing  product  support 
gross  profit  dollars  by  operating  costs  (excluding 
interest), 
whole-goods  commissions  and  floorplan 
absorption  is  an  indicator  of  our  ability  to  generate 
profitability across market cycles.  At 100% absorption, 
our  operations  achieve  breakeven  profitability 
before  selling  any  equipment.  To  move  the  needle  on 
absorption, we must grow product support margin and/
or reduce operating costs. Efficient expense structure is 
essential, as is innovative service delivery. In 2019, our 
absorption  ranged  from  87%  to  99%,  with  a  five-year 
goal to achieve  absorption of 100% to 115% depending 
on  the  industry  we  serve.  It  will  take  a  concerted 
effort to achieve this KPI and our entire organization is 
aligned to this goal.

Absorption

We will measure progress using 
Key Performance Indicators that 
we have now entrenched in our 
managment process.

PROGRESSION 
Progression speaks to our commitment to continuously move 
our  Company  forward  through  a  combination  of  organic 
and  inorganic  growth.  We  aspire  to  achieve  sustainable 
equilibrium  between  revenues  from  new  equipment  sales 
and  product  support  in  five  years’  time.  A  move  toward 
a  50/50  split  between  these  activities  is  a  move  toward 
more  predictable  and  sustainable  cash  flow  and  defensive 
earnings  stream  in  cyclical  industries.  The  rationale  is 
straightforward.  On  the  one  hand,  continued  emphasis 
on  equipment  sales  and  market  share  growth  is  critical  to 
building  and  maintaining  a  large  machine  population  in 
our  territories  (which  fuels  product  support  opportunities) 
and  sustaining  our  valued  OEM  relationships.  On  the 
other,  increased  emphasis  on  product  support  is  essential 
to  delivering  a  great  customer  experience,  improving  the 
predictability of our revenues, and achieving profit margins 
that will drive shareholder value.

Within  our  plan,  organic  growth  will  come  from  adding 
service  solutions  beyond  bricks  and  mortar,  introducing 
new  product  support  offerings,  expanding  our  industry 
footprint  and  rental  business  as  well  as  training  and 
racking  solutions  businesses. 
Inorganic  growth  will 
be  achieved  through  selective  acquisitions  that  fit  our 
business model and can be integrated in a straightforward 
manner.  We  will  be  disciplined  and  purposeful  in  our 
prioritization of acquisitions based on geographic location 
relative  to  existing  operations  and  the  existence  of 
complementary opportunities.

Our future opportunities will be dramatically influenced by 
the velocity of change driven by innovation and technology 
with  data  being  among  the  most  valuable  assets  within 
the  customer-dealer-OEM  partnership.  Further,  I  believe 
the  dealer  of  tomorrow  will  be  differentiated  to  a  large 
degree  by  employees  who  are  technologically  savvy  and 
who possess the capabilities (and technology tools) to help 
customers  optimize  their  equipment  and  maximize  the 
value of their operations.

In 2019, our absorption ranged 
from 87% to 99%, with a five-year 
goal to achieve  absorption of 
100% to 115% depending on the 
industry we serve.

12  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

We aspire to achieve sustainable 
equilibrium between revenues 
from new equipment sales and 
product support in five years’ time.

Adopting  a  creative  and  customer-solutions  mindset  is  now 
imperative for two reasons:

• 

• 

First,  customers  expect  more  from  their  dealer  than 
equipment. They want a high-touch, ongoing relationship 
punctuated  by  rapid,  expert  and  consistent  advice  and 
service customized to their business needs. 

Second,  equipment  is  becoming  ever  more  capable 
and  complex.  With  complexity,  comes  greater  need  for 
technology-savvy employees to offer and deliver end-to-
end solutions. 

Telematics-enabled machine tracking produces opportunities 
for  24/7  remote  monitoring  and  diagnostics  and  expands 
possibilities  for  the  delivery  of  preventative  maintenance. 
Sophisticated onboard capabilities create an ongoing need for 
training as a service. Against this backdrop, many customers 
are increasingly reluctant to take on the role of servicing their 
own  machines  because  it  is  difficult  and  costly  to  recruit, 
train  and  equip  mechanics.  Cervus  has  built  the  foundation 
to deliver solutions. Now we need to expand it for the future. 

Our strategy dedicates us to creating value for shareholders 
realized in two ways: dividends and appreciation in our stock 
price.  As  Cervus  performs,  we  see  increased  profitability 
and cash generation to be correlated with a stable, growing 
shareholder distribution and a rising share price.

Looking Ahead
As we enter 2020, we have charted our new path to performance. 
We  have  introduced  detailed  strategies  to  become  the  leading 
full-service  equipment  solutions  provider  in  our  industries  and 
implemented  targeted,  carefully-selected  and  aggressive  KPIs  to 
measure and account for our progress. We have an organizational 
structure that supports growth, empowerment and innovation. We 
have a talented management group with the depth of experience 
and expertise we need to operate a large, diversified international 
business  and  to  capture  value  from  growth:  past,  present  and 
future.  We  have  added  new  capabilities  to  drive  enterprise-wide 
innovation  and  best  practices.  Most  importantly,  we  have  an 
ambitious, responsive team of 1,500 that cares deeply about our 
customers,  shareholders  and  OEMs  and  believes  in  our  Vision, 
Mission and disciplined approach. 

It should be noted that transformation at the scale and scope we 
seek will happen incrementally, which is why we have set five-year 
targets. Our customer markets will also influence the cadence of 
improvement. Does this mean we need to wait five years to see 
progress?  Absolutely  not.  The  disciplines  we  are  embedding  in 
our culture will begin to positively influence our activities starting 
in 2020.

I  look  forward  to  a  future  of  performance  and  progression  that 
rewards all partners. I encourage you to be part of that future and 
I thank you for placing your trust in Cervus. 

Yours sincerely,

Angela Lekatsas
President and Chief Executive Officer

SUSTAINABILITY

Our objective is to create industry-leading value for our 
partners – customers, shareholders, employees and Original 
Equipment Manufacturers – in a sustainable way, conserving 
resources and earning the trust of the communities we serve. 
We are proud of our efforts and quick to acknowledge the 
need to continuously improve in all priority areas: safety, 
employee development and recruiting, diversity and inclusion 
and community impact. Our sustainability report provides a 
synopsis of our activities in 2019.

14  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

Safety
Sustainability at Cervus starts with protecting our employees. 
We  are  accountable  for  their  safety,  and  for  modelling  the 
right behaviours, and we accept these responsibilities as our 
most important priority. 

To  demonstrate  our  commitment,  Cervus  is  COR™  certified. 
Certificate of Recognition (COR™) is a provincially recognized 
health  and  safety  accreditation  program  open  to  employers 
that  go  beyond  the  legal  requirements  of  the  Workers 
Compensation Act and Occupational Health and Safety to take 
a best-practice approach to implementing health and safety 
programs. To maintain its standing, Cervus is recertified every 
three  years  and  must  conduct  internal  maintenance  audits 
and comply with all the terms set out by COR™. This program 
helps us to constantly improve.

Nothing,  however  is  more  important  than  making  annual 
investments in training, coaching, recognition and employee 
engagement. This spending is targeted to nurture our health 
and safety culture, build accountability for safety at all levels 
– not just management – and ensure all employees start and 
finish the jobs they are assigned in a safe manner. We hold 
weekly  Toolbox  meetings  to  underscore  the  importance  of 
safety in all daily activities and in 2019, employees completed 
over 50,000 hours of safety training.

In  2019,  we  implemented  our  “Good  Catch”  program  to 
improve our level of near-miss reporting at every level of our 
organization.  A  near  miss  is  an  event  that  did  not  result  in 
injury or damage – but had the potential to do so. We believe 
–  and  experience  shows  –  that  encouraging  employees 
to  report  these  close  calls  provides  important  teaching 
opportunities that prevent incidents in the future. 

Our  continued  focus  on  safety  in  our  operations  has 
resulted  in  a  72%  reduction  in  lost-time  days  due  to 
workplace  injuries  over  the  past  three  years.  Our  Board 
closely  monitors  our  health  and  safety  outcomes  and 
expects  employees  at  all  levels  to  continue  to  drive 
towards an injury-free workplace and achieve a sustainable 
safety culture.

We  are  also  pleased  to  help  our  customers  achieve  their 
safety  objectives.  Through  formal  online,  in-class  and  on-
site  training,  we  equip  customers  with  the  knowledge  they 
need  to  avoid  injury  while  operating  a  variety  of  material 
handling  equipment.  Courses  are  held  throughout  the 
year  and  focus  on  theory  followed  by  intensive  hands-on 
education  and  final  evaluation.  In  2019,  11,511  graduates 
of  our  courses  received  Operator  Equipment  Safety 
Certification. Customers tell us they appreciate training as it 
gives them the insight they need to get the most out of their 
equipment, safely.

Workforce Development 
and Recruitment
Ensuring  that  we  have  a  talented  workforce  with  employees 
who  are  engaged,  inspired,  invested  and  properly  skilled 
empowers our business strategy and the achievement of the 
goals  that  we  set  for  the  Company.  We  invest  in  our  people 
and  take  steps  to  advance  employee  knowledge,  skills  and 
engagement  and  create  opportunities  for  them  to  maximize 
their overall contribution. 

In  2019,  Cervus  focused  on  structured  training  to  engage 
cultural  transformation  and  leadership  development  skills. 
This  training  and  development  provided  a  strong  base  for 
sustained motivation and engagement. 

We  also  provided  numerous  OEM  workshops  and  other 
sessions  to  learn  best  practices  and  to  foster  skills  and 
insights  in  key  financial  concepts,  sales  and  operational 
excellence strategies. 

15  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

Product  support  is  a  major  focus  of  our  coming  five-year 
transformation. We are keenly and strategically committed to 
growing and retaining our workforce, including our technical 
service 
team.  Our  Service  Technician  Apprenticeship 
Program  provides  80%  apprenticeship  tuition  top  up  and 
education  reimbursement  for  skills  development.  We 
also  operate  a  Technician  Exchange  program  across  our 
operations  in  Canada,  Australia  and  New  Zealand.  This 
international  exchange  program  is  an  attractive  feature 
for  technicians  and  a  competitive  advantage  for  Cervus  in 
meeting workforce needs.

In  2019,  we  brought  greater  focus  to  standardizing  our 
recruiting and on-boarding process across Cervus to enhance 
the candidate experience. These improvements streamlined 
our ability to source top talent and to integrate new employees 
to our culture. 

Skills  development  is  just  one  of  the  ways  we  invest  in  our 
workforce. Another is the Cervus Employee Share Purchase 
Program  (ESPP).  As  shareowners  of  Cervus,  participating 
employees  have  another  direct  stake  in  their  own  success 
and alignment of interest with public shareholders. We are 
proud that more than 45% of our employees participate in 
the ESPP program.

Succession  planning  helps  us  to  identify  and  develop 
our  future  leaders  and  is  critically  important  to  our 
sustainability  efforts  and  to  our  Board  of  Directors.  In 
2019, we introduced the Cervus framework for succession 
planning, which will be further enhanced in 2020 to include 
Talent  Reviews  and  development  through  targeted  work 
experiences and mentorships.

Total Rewards Reallocated 
for Greater Value
In 2019, we redesigned our health benefit program and changed 
the benefit administrator, which will result in enhanced benefits 
with  no  projected  health-care  premium  increases  for  three 
years.  This  change  will  also  improve  efficiency  for  our  HR  and 
Payroll teams. 

Our  compensation  program  was  also  redesigned  to  drive 
our business strategy and align Short-Term and Long-Term 
incentives with financial metrics tied to our Key Performance 
Indicators.  We  began  the  redesign  by  completing  a 
competitive  review  with  the  goal  of  implementing  a  job 
band  structure  to  ensure  alignment  within  the  markets  in 
which  we  compete  for  talent.  We  introduced  a  consistent 
job-band  compensation  structure  and  piloted  a  skill-based 
Service Technician Productivity Incentive program in Ontario 
(alignment  of  skill  to  work).  This  incentive  program  will 
expand to other divisions in 2020.

Diversity and Inclusion
We  recognize  the  advantage  of  a  diverse  and  inclusive  team. 
We  ensure  all  individuals  enjoy  respect  and  dignity  in  a  safe 
work  environment,  free  from  discrimination,  harassment  and 
workplace violence and intentionally seek to encourage diverse 
candidates to participate in our industry and join our Company.

The  first  face  of  Cervus  that  many  candidates  see  is  our 
recruiting  materials.  In  2019,  we  made  a  conscious  effort 
to  reflect  the  diversity  we  seek  by  updating  our  marketing 
campaigns and Careers section of our website. 

During  2019,  we  initiated  a  recruitment  campaign  in  Africa 
to source and hire seasoned John Deere Service Technicians. 
in  partnership,  our  Operations  and  Human 
Working 

16  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

Resources  teams  recruited  eight  Service  Technicians  from 
Johannesburg,  South  Africa.  Seven  of  our  newest  team 
members  are  now  working  in  various  Cervus  locations  in 
Saskatchewan, with the 8th to start in mid-2020. Our culture 
of  caring  was  key  in  supporting  our  new  recruits  as  they 
took  up  residence  in  Canada.  Our  local  management  teams 
engaged with our prospective employees months in advance 
of their relocation, set up a dedicated Facebook page for their 
families  to  communicate  and  provided  assistance  to  secure 
housing and arrange temporary vehicles. 

Gender  equality  is  important  at  Cervus.  We  continued  our 
efforts to increase the proportion of women in our workforce 
and  in  our  leadership.  We  made  inroads  in  various  roles, 
including  the  Board  of  Directors  (two  of  seven  now  women) 
and  in  our  senior  leadership  ranks  (33%  female).  In  2019, 
the  Board  appointed  our  first-ever  female  CEO,  proving  that 
no position at Cervus is out of reach for women or any other 
underrepresented group in our industry.

In  2019,  we  conducted  a  gender  pay  gap  review  across 
the  Company  and  were  pleased  the  results  indicated  our 
organization was very balanced in its compensation practices. 
Where  we  did  identify  a  few  gender-pay  gaps,  management 
took action to correct them.

As mandated by our Board of Directors, Cervus operates with 
an Employment Equity Policy and all employment decisions – 
including hiring, promotions, job assignments, compensation, 
access to benefits and training and performance management 
– are based on individual merit.

Community Investment
For  Cervus  and  our  employees,  thinking  and  acting  locally 
is  about  helping  our  customers  as  well  as  helping  the 
communities, in and around our locations, to grow and thrive. 

Youth  development  and  education  is  important  to  us.  We  are 
a  long-time  partner  of  4-H  Alberta  and  4-H  Saskatchewan.  In 
collaboration  with  4-H,  we  award  scholarships  to  students  with 
strong community involvement and excellent academic standing. 
These  scholarships  support  students  in  attending  Olds  College 
in Alberta, a school specializing in agriculture, horticulture, land 
and  environmental  stewardship.  We  also  make  contributions 
and  donations  to  a  number  of  worthy  schools  and  educational 
programs in the communities in which we operate.

Beginning  in  2019,  Cervus  partnered  with  the  College 
of  Agriculture  and  Bioresources  at  the  University  of 
Saskatchewan  to  send  students  to  the  AgBio  Discovery 
Camp.  It  offers  an  entertaining,  hands-on  introduction  to 
modern agriculture for campers from both urban and rural 
backgrounds.  We  also  support  local  Agricultural  Societies 
that  have  been  an  active  part  of  our  communities  for 
generations  as  well  as  numerous  local  community  rodeos 
including the Calgary Stampede.

Our  employees  and  stores  are  generous  and  thoughtful 
members  of  the  community.  Every  year  –  including  in 
2019  –  they  raise  funds  to  support  minor  sports  leagues, 
community  arenas,  local  food  banks  and  booster  clubs. 
We are a proud sponsor of Ronald McDonald House Charities 
in  support  of  families  seeking  vital  medical  treatment  for 
their seriously ill or injured children. 

In  late  2019,  when  vast  areas  of  Australia  were  consumed  by 
wildfires  that  threatened  residents  and  their  homes  as  well 
as  indigenous  wildlife,  Cervus  donated  $5,000  to  the  Victoria 
Bushfire  Appeal.  Our  employee  volunteers  organized  events 
and promotions to raise money for relief in February 2020 and 
have raised more than $40,000 for both the New South Wales 
and Victoria Rural fire services and the World Wildlife Fund.

Giving  back  to  the  communities  where  we  live  and  work 
matters  to  us  and  we’re  passionate  about  helping  to  build 
healthy, sustainable communities. 

Our Role in Sustainable 
Agriculture Practices
We recognize that agricultural producers are stewards of the land 
that needs to be protected for future generations, and we have a 
vital  role  to  play  in  supporting  sustainable  agriculture  practices. 
Cervus  is  engaged  in  advancing  the  adoption  of  science-based 
sustainable practices and incorporating technology and innovation 
into farming operations. 

The  fight  against  climate  change  is  one  we  and  our  business 
partners  take  seriously.  To  reduce  greenhouse  gas  emissions, 
our  OEM  partners  have  developed  engine  technologies 
that  reduce  exhaust  particulate  matter  and  improve  energy 
efficiency.  We  are  doing  our  part  with  a  zero-tolerance  policy 
on selling or servicing engines with tampered emissions control 
devices or with modifications affecting power levels.

As farm equipment has become much more technologically 
advanced, it has also increased the complexity of how to 
run equipment to its fullest potential. Cervus Equipment 
has  developed  a  sophisticated  Precision  Ag  team  with 
the skills needed to help farmers properly optimize their 
farm technology.  

Our Precision Ag services help our customers get the most out 
of their machines by:

•  Optimizing combine settings ensuring more crop ends 
up in the bin instead of out the back of the machine

•  Optimizing  machine  guidance  to  get  across  the  field 
with the fewest passes reducing fuel usage and wear

•  Training,  on-site,  to  be  sure  operators  understand  the 
capabilities and impacts of equipment technology with 
practical, hands-on courses

•  Performing  machine  calibrations  so  the  best  field 

application results are realized

The  future  focus  for  Cervus  is  advancing  from  equipment 
optimization  to  data  optimization.  With  proper  data,  a 
producer  will  be  able  to  make  intelligent  and  informed 
decisions  on  how  better  to  manage  their  operations 
In  addition  to  helping 
economically  and  sustainably. 
customers  make  the  most  of  their  machine  data,  we  assist 
customers with yield and profit mapping services.

Our  expertise  in  data  interpretation  combined  with  our 
customers’    deep  knowledge  of  farming  ensures  the  right 
ingredients are matched to the right types of soils at the right 
time of the year and in the right amounts needed to optimize 
yield, lower costs and minimize environmental impacts.

18  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

Code of Conduct
We  expect  our  Board  of  Directors,  officers, 
employees, 
to 
comply with our corporate values. The three most 
important are:

contractors  and 

consultants 

•  Honest, 

fair  and 

trustworthy  business 

behaviour

•  Compliance with laws & regulations

•  Safety and respect for our personnel and our 

customers

We provide online Code of Conduct training and 
certify  compliance  with  the  Code  annually  for 
Directors  and  those  in  management  positions 
as  well  as  all  new  hires.  All  employees  retrain 
and  rededicate  themselves  to  the  Code  every 
second year. The Code explicitly covers workplace 
harassment 
anti-discrimination, 
behaviors, 
prevention,  safe  work  environment,  bribery  and 
anti-corruption. 

a 

global  Whistleblower 
Cervus  maintains 
policy,  available  at  cervusequipment.com  and 
encourages all of its partners to raise questions or 
concerns  and  report  misconduct.  We  protect  any 
employee who reports misconduct in good faith. 

Cervus Equipment 
Corporation  
Management’s Discussion + 
Analysis 

FOR THE PERIOD FROM JANUARY 1, 2019 TO DECEMBER 31, 2019 

20  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

 
 
 
 
 
 
Management’s Discussion & Analysis 

Management’s Discussion & Analysis (“MD&A”) is provided to enable readers to assess the financial position and 
the results of the consolidated operations of Cervus Equipment Corporation (“Cervus” or the “Company”) for the 
three and twelve-month periods ended December 31, 2019. It was prepared on March 11, 2020. This MD&A should 
be  read  in  conjunction with the  accompanying  Audited Consolidated  Financial  Statements  for the  year ended 
December 31, 2019, and notes contained therein. The accompanying Audited Consolidated Financial Statements 
have  been  prepared  in  accordance  with  International  Financial  Reporting  Standards  (“IFRS”)  and  Cervus’ 
functional  and  reporting  currency  is  the  Canadian  dollar.  Additional  information  relating  to  Cervus,  including 
Cervus’ Annual Information Form, Notice of Annual Meeting of Shareholders and Proxy Circular, is available on the 
Company’s website at www.cervusequipment.com and on SEDAR at www.sedar.com.  

Forward-Looking Statements 
This  MD&A  contains  statements  that  are  forward-looking  and  may  constitute  “forward-looking  information” 
within the meaning of applicable securities legislation. Actual results or events may differ materially from those 
forecast and from statements of the Company’s plans or strategy that are made in this MD&A because of the risks 
and  uncertainties  associated  with  the  Company’s  businesses  and  the  general  economic  environment.  The 
Company cannot provide any assurance that any forecast financial or operational performance, plans, or financial 
targets will be achieved or, if achieved, will result in an increase in the Company’s share price. Refer to the section 
“Cautionary  Note  Regarding  Forward-Looking  Statements”  in  this  MD&A  for  a  more  detailed  discussion  of  the 
Company’s use of forward-looking statements. 

Key Performance Indicators and Non-GAAP Financial Measures 
We  have  identified  several  non-GAAP  financial  measures  which  we  believe  are  useful  in  assessing  the  past 
performance of the Company and several key performance indicators we will use to judge the effectiveness of our 
strategies and disciplines for progress and transformation over the next five years. However, readers are cautioned 
that  some  of  these  measures  may  not  have  standardized  meanings  under  IFRS  and,  therefore,  may  not  be 
comparable  to  similar terms used  by  other companies.  Refer to  the  sections  “Key  Performance  Indicators” and 
“Non-GAAP Financial Measures” for a more detailed discussion of these measures. 

Company Overview 

Corporate Profile  
Cervus provides equipment solutions to customers in agriculture, transportation, and industrial markets across 
Canada, Australia, and New Zealand. Throughout its territories and across its diverse markets, Cervus dealerships 
are united in delivering sales and support of the market-leading equipment our customers depend on to earn a 
living.  The  Company  operates  63  Cervus  dealerships  and  is  the  authorized  representative  of  leading  Original 
Equipment  Manufacturers  (“OEMs”)  including:  John Deere  agricultural  equipment;  Peterbilt  transportation 
equipment;  and  Clark,  Sellick,  Doosan,  JLG and  Baumann  material  handling  equipment.  Cervus  operates  an 
extensive product-support network including a fleet of mobile service vehicles and over 500 service bays. Cervus 
employs more than 1,500 people, a third of whom are technicians with specialized skills to perform equipment 
diagnostics,  optimization,  maintenance  and  repairs.  The  Company  traces  its  beginnings  to  1982.  Its  common 
shares are listed on the Toronto Stock Exchange and trade under the symbol "CERV".  

Reporting Segments 
Cervus operates through three market-focused business segments along with a corporate segment, as described 
below:  

Agriculture:  36  John  Deere  dealership  locations  with  15  operating  in  Alberta,  5  in  Saskatchewan,  1  in  British 
Columbia, 9 in New Zealand and 6 in Australia.  

                                                                                                                                                             Cervus Annual Report 2019 

21  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

3 3 

  
 
 
 
 
 
 
 
 
Transportation: 19  dealership  locations  with  4  Peterbilt  truck  dealerships  and  1  Collision  Centre  operating  in 
Saskatchewan, 12 Peterbilt truck dealerships and 2 parts locations operating in Ontario. 

Industrial:  8  material  handling  and  forklift  equipment  dealership  locations  with  5  operating  in  Alberta,  2  in 
Saskatchewan and 1 in Manitoba, representing the following brands: Clark, Sellick, Doosan, JLG and Baumann. 

Corporate:  We  have  centralized  our  corporate  services  including  strategic  business  development,  finance, 
information  technology, human resources,  accounting,  payroll  and other support functions  at  our  head  office, 
located in Calgary, Alberta. 

In 2019, the Company segregated corporate expenses not directly attributable to an operating segment into a 
Corporate  segment.  Corporate  expenses  consist  of  certain  overheads  and  shared  services  provided  to  the 
divisions, along with public company costs, salaries, share-based compensation, office and administrative costs 
relating  to  corporate  employees  and  officers,  and  interest  cost  on  general  corporate  borrowings.  Prior  period 
financial information for 2018 has been restated to reflect the separate reporting of corporate division expenses. 

Business Model 
Throughout our territories and across our diverse markets, Cervus dealerships are united by our business model 
of  marketing  and  selling  equipment  solutions  (also  known  as  “wholegoods”)  and  delivering  uptime  to  our 
customers as they use that equipment (“product support”). Product support involves the provision of preventative 
maintenance, repairs, parts, rentals, training, storage, telematics and other ancillary services customers need to 
operate their equipment, achieve efficient cost of ownership and maximize utilization. Our delivery of product 
support,  combined  with  best  in  class  equipment,  is  valued  by  our  customers  as  it  improves  productivity, 
operational uptime, re-sale value and ultimately their profitability.  

CEO Appointment 
Effective May 15, 2019, the Board of Directors appointed Angela Lekatsas President and Chief Executive Officer of 
Cervus. Ms. Lekatsas has extensive executive leadership experience with demonstrated financial, operational, risk 
management  and  merger  and  acquisition  credentials  earned  in  agriculture,  manufacturing  and  mining.  Ms. 
Lekatsas is a Chartered Professional Accountant (CPA, CA) and holds the Institute of Corporate Directors ICD.D 
designation. She has served as a Director of Cervus Equipment Corporation since 2013.  

Following  her  appointment,  Ms.  Lekatsas  led  a  comprehensive  review  of  the  Company’s  operations,  risks  and 
strategic positioning. This review led to the implementation of a new mission, vision and strategic framework in 
the fourth quarter of 2019 designed to drive performance improvements.  

Strategic Framework 

Strategic Goal 
Our  primary  objective  is  to  create  value  for  shareholders,  customers,  OEM  partners  and  employees  through 
profitable growth, supported by a disciplined approach to capital allocation and balance sheet management.  

Through  our  sales  activities  (past  and  present),  we  have  achieved  a  significant  installed  base  of  wholegoods 
equipment in our markets. This installed base has created a sizeable opportunity for follow-on product support. 
Product support revenue adds stability and predictability to reduce volatility experienced in our cyclical industries. 
Over the past five years, the ratio of overall equipment sales to product support revenue has averaged 75:25. We 
believe the Company can deliver enhanced performance across business cycles by advancing the sales to product 
support revenue ratio to 50:50. Accordingly, we have set a goal for the next five years of achieving this balanced 
position.  

From experience, we have found that product support offers a variety of benefits, including the opportunity to 
provide valued ongoing services to customers, in addition to their equipment purchases. While typical product 
support offerings include parts, service, rentals, training and storage solutions, we see emerging opportunities to 

                                                                                                                                                             Cervus Annual Report 2019 

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4 4 

  
 
 
 
 
 
 
 
 
expand these offerings through application and interpretation of innovation and technology that complements 
and/or leverages the technology in the equipment we sell. We believe the recurring nature of product support 
makes it a stable business that can improve overhead absorption in our dealerships, while delivering customer 
affinity for Cervus and our OEM partners.  

We  intend  to  drive  product  support  revenue  through  targeted  internal  investments  and  complementary 
acquisitions. Furthermore, we strive to operate with common and consistent customer service objectives across 
our dealerships. The accurate quoting of service work, attraction and retention of skilled tradespeople, efficient 
use of time and shop capacity, and proper investment and management of parts inventories are all key factors in 
delivering product support that addresses our customers’ needs and are aligned with our financial performance 
objectives.  

                                                                                                                                                             Cervus Annual Report 2019 

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5 5 

  
 
 
 
 
 
 
 
Overview of 2019 Results  

As discussed in our Annual Report, 2019 was a challenging year as our Western Canadian Agriculture operations 
endured compounding and considerable headwinds, which were a primary factor in the loss for the year of $9 
million, compared to income of $25 million in 2018. Despite the very tough agriculture market, our operations 
generated strong adjusted free cash flow1 of $21 million in 2019. 

Amid these headwinds in our Agriculture segment, we set our focus on right-sizing our used equipment inventory 
levels by December 31, 2019, and achieved this objective. We reduced our used Agriculture equipment inventory 
by $67 million, or 37% compared to the second quarter of 2019, and improved our used Agriculture equipment 
inventory turns to 1.78 times1 for the year.   

We believe disciplined used equipment inventory management is a critical success factor, across all our segments, 
as we navigate cyclical markets. Through the actions taken to rebalance our inventory this year, we maintained 
our strong balance sheet, while limiting prolonged exposure to inventory carrying costs and valuation risk. Used 
agriculture equipment levels across Western Canadian dealers remain in excess of market demand. Dealers who 
have yet to take action are incurring the inventory carrying costs of interest and obsolescence, and are constrained 
in their ability to accept equipment trades. As a result of these industry factors, we incurred inventory impairments 
of  $10  million  in  the  fourth  quarter  and  $24  million  for  2019.  This  compares  to  $2.9  million  and  $12  million, 
respectively, for the same period in 2018. 

The excess supply of used equipment in the industry, combined with geo-political and macro-economic factors, 
also  reduced  new  Agriculture  equipment  revenue  and  profitability  in  2019.  In  our  second  quarter  report,  we 
outlined  our  expectation  that  reduced  new  equipment  revenue,  margins,  and  incentives  would  impact  new 
equipment  gross  profit  by  $15  to  $20  million,  across  the  third  and  fourth  quarters  of  2019.  In  line  with  this 
expectation, in the third and fourth quarters we realized a reduction of Agriculture new equipment gross profit of 
$11 million and $5 million, respectively, resulting in a $16 million reduction in the second half of 2019. 

In our Transportation segment, truck sales were negatively impacted by factory delays in the first half of the year, 
combined with softening customer demand and increased competition in the second half of the year, as dealers 
were under increasing pressure to sell trucks ordered from OEMs in early 2019. Industry truck sales are anticipated 
to return to more mid-cycle levels in 2020 following two successive years of above average demand. Our Industrial 
segment continues to experience pressure from ongoing uncertainty in the oil and gas sector, which impacts the 
geographies we serve. 

Despite these short-term realities, we achieved increased parts and service revenues across the Company. As we 
navigate industry cycles and pursue our strategy, the consistent performance and growth of our product support 
business is critically important. Furthermore, we ended the year with a strong balance sheet, which provides us 
with additional flexibility moving forward into 2020.  

1 Described in the section titled “Non-GAAP Measures”. 

                                                                                                                                                             Cervus Annual Report 2019 

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Consolidated Results  
The  Company’s  results  for  the  year  ended  December  31,  2018,  included  the  financial  performance  of  four 
construction  dealerships  sold  during  the  first  quarter  of  2018,  up  to  the  transaction  closing  date  of  
March 16, 2018.  

($ thousands, except per share 
amounts)
Equipment revenue

Three month periods 
ended December 31
% Change
Compared 
to 2018
 (20%)

2019

2018
    224,072 

     179,051 

Years ended December 31

% Change
Compared 
to 2018
 (22%)

2018
  1,041,835 

2019

     813,393 

Product support revenue

       80,498 

6%       76,175 

     325,641 

6%      308,201 

Total revenue

259,549

 (14%)

300,247

1,139,034

 (16%)

1,350,036

Cost of sales before inventory impairment

(212,152)

 (14%)

(245,352)

(945,677)

 (16%) (1,129,445)

Inventory impairment

Gross profit 

Total other income

Equipment commissions
SG&A expenses, excluding equipment 
commissions
(Loss) income from operating 
activities
Net finance costs
Share of profit of equity accounted 
investees, net of income tax
(Loss) income before income tax 
expense
Income tax recovery (expense) 

(Loss) income 
EBITDA(1)
Ratios

Gross profit margin as a % of revenue
Total SG&A as a % of gross profit

(Loss) income per share

Basic
Diluted 
Basic - Adjusted(1)

Adjusted (loss) income before income 
tax expense(1)

(10,496)

36,901

583

(2,962)

262%

 (29%)

39%

4%

(2,896)

51,999

418

(24,006)

169,351

3,844

109%

(11,513)

 (19%)

209,078

12%

3,443

(2,849)

(11,974)

 (12%)

(13,541)

(40,299)

 (1%)

(40,685)

(159,304)

 (0%)

(159,504)

(5,777)

(3,036)

 (165%)

8,883

1,917

145%

(1,241)

(12,369)

6

100%

-

6

 (95%)

125%

 (95%)

39,476

(5,498)

124

(8,807)

 (215%)         7,642 

(10,446)

 (131%)

34,102

1,759
(7,048)

838

14.2%
117.2%

(0.46)
(0.46)

(0.50)

167%
 (240%)

 (94%)

(2,611)
5,031

13,367

1,828
(8,618)

27,942

120%
 (135%)

 (51%)

17.3%
83.7%

14.9%
101.1%

     0.32 
     0.31 
     0.35 

(0.56)
(0.56)

(0.65)

(9,325)
24,777

56,728

15.5%
82.8%

1.58
1.51

1.58

(9,638)

 (219%)         8,133 

(12,293)

 (136%)

34,056

(1)  Described in the section titled “Non-GAAP Measures”. 

                                                                                                                                                             Cervus Annual Report 2019 

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7 7 

  
 
 
 
 
 
 
 
 
2019 Annual Financial Results 

Revenue 
Revenue decreased 16% in the year, driven by a 22% decrease in equipment revenue, partly offset by a 6% increase 
in product support revenue.  

Agriculture equipment revenue declined 24% for the year, as the Canadian agriculture industry faced a number 
of headwinds, including reduced 2018 farm income, increased input costs, reduced commodity prices and trade 
disputes,  all  compounded  by  poor  growing  and  harvesting  conditions  in  parts  of  our  geography.  In  this 
environment,  producers  chose  to  postpone  new  equipment  purchases  as  many  own  late  model  equipment 
acquired  in  recent  years.  As  a  result,  Canada  agriculture  4-wheel-drive  farm  tractors  and  combine  sales  in  the 
market decreased 37% and 19%, respectively, in 2019 when compared to 20182.  

Transportation equipment revenue declined 15% for the year, the result of factory delays experienced in the first 
half of the year, combined with softening customer demand and increased competition in the second half of the 
year. 

Despite the headwinds shared across our Canadian equipment dealerships, product support revenue remained 
resilient,  improving  6%  for  the  year.  The  largest  increase  in  product  support  revenue  was  in  our  Agriculture 
segment, as demand for parts and service continued through the challenging harvest window. A difficult 2018 
harvest also bolstered early season product support revenue in 2019. 

Gross Profit 
Gross profit declined 19% or $40 million for the year due to a decrease in both new and used equipment gross 
profit in the Agriculture segment associated with lower revenues and margins. This $40 million decline includes 
an increase in equipment inventory impairments of $13 million for the year and the $16 million reduction in gross 
profit from Agriculture new equipment sales in the second half of 2019. 

Growth in product support revenue contributed an additional $7 million of gross profit for the year compared to 
2018. 

Gross profit as a percent of revenue decreased in the year due to equipment inventory impairments, compressed 
new and used equipment margins and reduced incentives.  

Selling, General and Administrative (“SG&A”) Expenses and Net Finance Costs  
SG&A  expenses  excluding  equipment  commissions  were  flat  for  the  year,  primarily  due  to  the  elimination  of 
annual performance incentives and a reduction in marketing expenditures, partly offset by restructuring charges 
and the inclusion of the Red Deer Agriculture dealership acquired in the fourth quarter of 2018.  

The increase in net finance costs of $7 million for the year was primarily due to the adoption of IFRS 16. 

Income 
Income before income tax decreased $45 million for the year, primarily due to the $40 million reduction in gross 
profit,  as  discussed  above.  The  adoption  of  IFRS  16  also  decreased  income  before  income  tax  by  $4.2  million 
compared to 2018. Adjusted income before income tax decreased $46 million for the year.  

Balance Sheet 

Inventory  
Total inventory was $320 million at December 31, 2019, a decrease of $70 million from June 30, 2019, due to a $90 
million decrease in the Agriculture segment, partly offset by a $21 million increase in the Transportation segment. 

2 Association of Equipment Manufacturers, AEM Ag Tractor Combine Report Shows Positive Growth in 2019, January 2020, www.aem.org 

                                                                                                                                                             Cervus Annual Report 2019 

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Following peak used Agriculture equipment inventory of $181 million at June 30, 2019, inventory decreased $67 
million  or  37%  by  December  31,  2019.  Agriculture  used  equipment  inventory  turnover  for  the  trailing  twelve-
month period ended December 31, 2019 was 1.78 times, compared to 1.62 times at June 30, 20193.  

Shareholder Distributions 
A quarterly dividend of $0.11 per share was declared to shareholders of record as at December 31, 2019, a 10% 
increase from December 31, 2018. The Company repurchased 0.3 million common shares at a cost $3.9 million for 
the year ended December 31, 2019.  

Fourth Quarter 2019 Results --- Q4 2019 v Q4 2018 

Revenue 
Overall revenue decreased 14%, driven by a 20% decline in equipment revenue, partly offset by a 6% increase in 
product support  revenue. This trend was consistent with our annual results and impacted by  the same factors 
discussed above.  

Gross Profit 
Gross profit declined 29% or $15 million, primarily comprised of an increase in equipment inventory impairments 
of $8 million and a $5 million reduction in gross profit from Agriculture new equipment sales due to lower revenue, 
margins and incentives in the fourth quarter. 

Growth in product support revenue contributed an additional $1.5 million or 5% increase to gross profit in the 
quarter compared to 2018. 

Gross profit as a percent of revenue decreased due to compressed equipment margins and incentives, combined 
with increased equipment inventory impairments.  

Selling, General and Administrative (“SG&A”) Expenses and Net Finance Costs 
SG&A  expenses  excluding  equipment  commissions,  decreased  1%,  primarily  due  to  a  decrease  in  annual 
performance incentives and marketing expenditures, partly offset by the inclusion of the Red Deer Agriculture 
dealership acquired late in the fourth quarter of 2018.  

The increase in net finance costs of $1.8 million was primarily due to the adoption of IFRS 16. 

Income 
Income before  income tax  decreased  $16  million, primarily  due to  the $15  million reduction in  gross  profit, as 
discussed  above.  The  adoption  of  IFRS  16  also  decreased  income  before  income  tax  by  $0.9  million.  Adjusted 
income before income tax decreased $18 million compared to the fourth quarter of 2018, a result of the significant 
factors discussed above. 

3  Described in the section titled “Non-GAAP Measures 

                                                                                                                                                             Cervus Annual Report 2019 

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Key Performance Indicators 

The Company strives to create shareholder value through accelerated profitability, underpinned by a disciplined 
approach to capital allocation and balance sheet management. In late 2019, we established targets for the key 
performance indicators that are critical to measuring success and execution against the Company’s strategy. The 
table below sets out the key performance indicators that we will use beginning in 2020 and includes our five-year 
targets  for  2024.  The  historical  results  for  these  measures  have  been  provided  for  comparative  purposes.  We 
believe the achievement of these targets would contribute to an increase in total shareholder return over the next 
five years.   

A discussion of the underlying material assumptions and risks that might impact the achievement of these targets 
is provided in the section “Cautionary Note Regarding Forward-Looking Statements”. In addition, achievement of 
the targets may be impacted by the risks identified in the section “Business Risks and Uncertainties”. 

These  key  performance  indicators  do  not  have  a  standard  meaning  under  IFRS  and,  therefore,  may  not  be 
comparable to similar terms used by other companies. These measures are identified and further described under 
the section “Non-GAAP Financial Measures.”  

Key Performance Indicators

Years Ended December 31
Return On Invested Capital ("ROIC")

Consolidated

Average Annual Product Support Gross Profit Growth

Consolidated
Agriculture
Transportation
Industrial

Absorption

Agriculture
Transportation
Industrial

Equipment Inventory Turnover(1)

Agriculture
Transportation
Industrial

2018

13.7%

5.5%
3.3%
7.5%
9.7%

84%
106%
99%

1.78
3.37
2.73

2019

-1.3%

4.8%
9.5%
-2.1%
6.0%

Objective by 
2024

> 20%

8% - 10%
8% - 10%
8% - 10%
8% - 10%

87%
95% - 100%
99% 110% - 115%
95% 110% - 115%

1.78
2.69
2.79

> 2.5
> 3.5
> 3.5

(1) - Agriculture equipment inventory turnover is calculated based on used equipment only as most new equipment inventory 
is  on  consignment.  Transportation  and  Industrial  equipment  inventory  turnover  is  calculated  based  on  new  and  used 
equipment. 

Return on Invested Capital 

Return on invested capital (“ROIC’”) is a measure we use to evaluate the effectiveness of capital deployed. We use 
this measure to compare potential acquisitions and other capital investments against our internally computed 
cost of capital to determine whether the investment will create shareholder value. We will also use this measure 
to assess past acquisitions, capital investments and the Company as a whole to determine if shareholder value is 
being  achieved  by  these  uses  of  capital.  The  calculation  of  ROIC  is  further  identified  and  described  under  the 
section “Non-GAAP Financial Measures.”  

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10 10 

  
 
 
 
 
 
 
 
 
 
 
Product Support Gross Profit Growth  

Our  customers  value  the  ability  of  our  dealerships  to  provide  best  in  class  equipment  along  with  operational 
uptime  through  efficient  product  support,  that  enhances  the  profitability  of  their  businesses.  Customer 
relationships are built and maintained through the equipment’s useful life, and our product support capabilities 
are a key factor in a customer’s purchasing decision. Growth in this stable and profitable area of our business will 
serve to reduce cyclicality of income, while also enhancing customer affinity for Cervus and our OEM partners.   

In assessing Product Support Gross Profit Growth, the Company includes the activities performed for the benefit 
of our other departments. This internal activity is excluded from reported product support revenues under GAAP, 
however, management assesses the overall product support activity when evaluating the use of the Company’s 
resources. The calculation of Product Support Gross Profit Growth is further identified and described under the 
section “Non-GAAP Financial Measures.” 

Absorption Percentage 

Absorption  is  an  operating  measure  commonly  used  in  the  dealership  industry  as  an  indicator  of  sustainable 
performance and profitability relative to cost structure. Absorption measures the extent product support gross 
profit  of  a  dealership  covers  (or  absorbs)  the  operating  costs  of  the  dealership,  excluding  equipment  sales 
commissions, carrying costs of equipment inventory and corporate expenses. When 100% absorption is achieved, 
all  the  gross  profit  from  the  sale  of  equipment,  after  sales  commissions  and  inventory  carrying  costs,  directly 
impacts operating profit. 

Absorption is not a measure recognized by GAAP and does not have a standardized meaning prescribed by GAAP. 
Therefore, absorption may not be comparable to similar measures presented by other issuers that operate in the 
dealership industry. The calculation of absorption is further identified and described under the section “Non-GAAP 
Financial Measures.” 

Equipment Inventory Turnover 

In  our  wholegoods’  departments,  managing  inventory  levels  to  meet  market  demand  must  be  balanced  by 
maintaining the sale of inventory we carry, which we measure using equipment inventory turnover. As our largest 
asset,  equipment  inventory  levels  have  a  direct  impact  on  overall  asset  levels,  and  therefore  our  capital 
requirements and ROIC performance.  

Equipment inventory turnover is a key metric for the Company, specifically, for used equipment held primarily in 
our Agriculture segment. Used equipment carries additional risks relative to new inventory, including potential 
obsolescence compared to features available in new models, exposure to changes in the comparative cost of new 
equipment,  and  the  ability  to  correctly  estimate  reconditioning  costs.  Therefore,  focusing  on  used  inventory 
turnover reflects the market demand for the used inventory we carry, along with the average period of time used 
equipment is exposed to fluctuating market factors prior to sale.  

We calculate the ratio as trailing twelve-month equipment cost of sales divided by the quarterly average inventory 
for the most recent four quarters. The calculation of inventory turnover is further identified and described under 
the section “Non-GAAP Financial Measures.” 

                                                                                                                                                             Cervus Annual Report 2019 

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11 11 

  
 
 
 
 
 
  
 
Outlook (see “Cautionary Note Regarding Forward-Looking Statements”) 

The following provides an overview of our market outlook as it relates to the Company’s operations, by segment, 
at time of writing. The Company’s three operational segments are subject to broad market forces in addition to 
the underlying economic factors specific to the industries they serve. Further, the geographical diversity of the 
Company’s operations may temper or accelerate broader market forces in their significance region to region. 

Agriculture 
Agriculture,  particularly  in  Western  Canada,  remains  the  driving  variable  in  the  Company’s  results.  Canadian 
producers  manage  complex,  capital  intensive  businesses,  and  are  heavily  influenced  by  seasonal  weather 
conditions, commodity prices, and input costs. Following several years of record or near record net farm income, 
Western  Canadian  producers  have  encountered  higher  input  costs,  lower  commodity  prices,  uncertainty 
associated with international trade, and increased Canadian dollar cost of equipment due to foreign exchange. 
Heading into 2020, we are monitoring the possible impacts of railway disruptions in Canada and COVID-19. 

Further,  geopolitical  and  macroeconomic  factors  experienced  in  2019  were  compounded  by  a  delayed  2019 
harvest season in most of our Western Canadian regions due to cool weather, significant rainfall and snow. The 
high  levels  of  moisture  negatively  impacted  the  quality  of  crops  not  harvested  before  snowfall,  and  the  delay 
resulted in harvest not being completed and crops remaining in the field in parts of our Alberta region.  

The  difficult  harvest  has  weighed  on  farmer  sentiment  entering  2020,  particularly  following  the  challenging 
harvest conditions also experienced in 2018, reinforcing  producer’s caution towards capital commitments. The 
actions we took to rebalance our inventory in 2019, have improved our ability to match our inventory to market 
demand, while limiting prolonged exposure to inventory carrying costs and valuation risk. Deferral of equipment 
purchases by producers may provide additional opportunities for parts, service and other solutions as we support 
the equipment population in our market.  

In our Australia and New Zealand regions, the agriculture outlook remains stable as the wildfires have had limited 
impact on our territories in Australia. Commodity prices for dairy have remained elevated due to a decline in global 
production, while demand for exports, particularly from China, have provided an area of growth for producers.  

Transportation  
The US and Canadian truck market ended 2019 with total class 8 truck sales of 309,000 units, compared to 285,000 
units  in  2018.4  The  industry  continues  to  show signs of  excess  freight  capacity and a decrease  in  freight  rates, 
which may negatively influence customer purchasing decisions into 2020. PACCAR, the owner of Peterbilt trucks, 
is anticipating a tapering of class 8 truck sales for 2020 in the range of 230,000 to 260,000 units4, which is consistent 
with mid-cycle US and Canadian truck sales experienced in 2016 and 2017. 

With equipment demand anticipated to return to this more mid-cycle level in 2020, our focus is to expand and 
strengthen  our  product  support  offerings.  Our  Saskatchewan  region  continues  its  stable  performance  despite 
persistent weakness in the oil and gas sector, which is a significant driver of activity in this geography. In Ontario 
our efforts remain on increasing our truck population and improving operational efficiencies. 

Industrial 
Our  Industrial  segment  is  largely  dependent  on  the  general  economic  conditions  and  activity  in  Alberta  and 
Saskatchewan, particularity in the oil and gas sector. Ongoing uncertainty around pipeline capacity challenges in 
the oil and gas sector continues to weigh on equipment and product support demand in this segment. 

We continue to focus on increasing our product support offerings and building on our training and rental lines 
with the addition of storage solutions, including warehouse racking.  

4 PACCAR, PACCAR Achieves Record Annual Revenues and Net Income, January 2020, www.paccar.com 

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12 12 

  
 
 
 
 
 
 
 
 
 
Business Segment Results 
The Company has four reportable segments, as outlined in the ‘Company Overview’, and presented in Notes 3 and 
25 of the Annual Financial Statements.  

In 2019, the Company segregated corporate expenses not directly attributable to an operating segment into a 
Corporate  segment.  Corporate  expenses  consist  of  certain  overheads  and  shared  services  provided  to  the 
divisions, along with public company costs, salaries, share-based compensation, office and administrative costs 
relating  to  corporate  employees  and  officers,  and  interest  cost  on  general  corporate  borrowings.  Prior  period 
financial information for 2018 has been restated to reflect the separate reporting of corporate division expenses. 

Summary of Annual Business Segment Results 
Below is a summary of Cervus’ segment results for the years ended December 31, 2019 and 2018.  

Year ended December 31, 2019
($ thousands)
Equipment revenue
Product support revenue
Gross profit
Total other income
Selling, general and administrative expense
Net finance costs
(Loss) income before income tax expense
Adjusted (loss) income before income tax 
expense(1)

Year ended December 31, 2018
($ thousands)
Equipment revenue
Product support revenue
Gross profit
Total other income
Selling, general and administrative expense
Net finance costs
Income (loss) before income tax expense
Adjusted income (loss) before income tax 
expense(1)

(1)    Described in the section titled “Non-GAAP Measures”. 

813,393 
325,641 
169,351 
3,844 

596,155 
159,287 
94,740 
524 

Total Agriculture Transportation
193,957 
136,296 
57,405 
2,516 

Corporate
                  -   
                  -   
                  -   
100 
   (171,278)       (95,675)              (51,315)       (16,351)          (7,937)
     (12,369)          (7,183)                (3,455)             (232)          (1,499)
          1,327           (9,336)
                 5,151 
     (10,446)          (7,588)

Industrial
23,281 
30,058 
17,206 
704 

     (12,293)          (7,588)

                 3,330 

          1,301           (9,336)

783,788 
143,097 
131,754 
1,463 

1,041,835 
308,201 
209,078 
3,443 

Total Agriculture Transportation
228,569 
133,587 
59,310 
292 

Corporate
                  -   
                  -   
                  -   
685 
   (173,045)       (97,097)              (50,036)       (16,766)          (9,146)
                  2           (1,011)
        (5,498)          (2,045)                (2,444)
          2,253           (9,472)
                 7,122 
       34,102 

Industrial
29,478 
31,517 
18,014 
1,003 

        34,199 

       34,056 

        33,434 

                 8,192 

          1,902           (9,472)

                                                                                                                                                             Cervus Annual Report 2019 

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13 13 

  
 
 
 
 
 
 
 
 
Summary of Fourth Quarter Business Segment Results 
Below is a summary of Cervus’ segment results for the three months ended December 31, 2019 and 2018.  

Three months ended December 31, 2019
($ thousands)
Equipment revenue
Product support revenue
Gross profit
Total other income (loss)
Selling, general and administrative expense
Net finance costs
(Loss) income before income tax expense         (8,807)          (5,798)
Adjusted (loss) income before income tax 
expense(1)

179,051 
80,498 
36,901 

Total Agriculture Transportation
44,766 
33,157 
13,307 
1,030 

129,865 
40,474 
19,874 
583              (513)

106                 (40)
     (43,261)       (23,511)              (13,134)         (4,419)          (2,197)
        (3,036)          (1,654)                (1,081)               (35)              (266)
                    122              (628)          (2,503)

Industrial
4,420 
6,867 
3,720 

Corporate
                  -   
                  -   
                  -   

        (9,638)          (5,798)                    (704)             (633)          (2,503)

Three months ended December 31, 2018
($ thousands)
Equipment revenue
Product support revenue
Gross profit
Total other income (loss)
Selling, general and administrative expense
Net finance costs
Income (loss) before income tax expense
Adjusted income (loss) before income tax 
expense(1)

(1)    Described in the section titled “Non-GAAP Measures”. 

169,548 
35,670 
34,094 

224,072 
76,175 
51,999 
418 

Total Agriculture Transportation
48,086 
33,452 
13,830 
630                     (229)
     (43,534)       (24,154)              (12,431)
        (1,241)             (360)                    (497)
         7,642 

        10,210 

        (4,001)          (2,948)
                (5)              (379)
                    673                  86           (3,327)

Industrial
6,438 
7,053 
4,075 
17 

Corporate
                  -   
                  -   
                  -   
                  -   

         8,133 

          9,445 

                 1,613 

             402           (3,327)

                                                                                                                                                             Cervus Annual Report 2019 

32  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

14 14 

  
 
 
 
 
 
 
 
 
Agriculture Segment Results 

($ thousands)

Equipment

New equipment

Used equipment

Total equipment revenue

Product support revenue

Total revenue

Three month periods 
ended December 31

% Change
Compared 
to 2018

2019

Years ended December 31

2018

2019

% Change
Compared 
to 2018

2018

       64,660 

       65,205 

     129,865 

       40,474 

     170,339 

 (33%)

      95,835 

     330,932 

 (33%)

     490,524 

 (12%)

      73,713 

     265,223 

 (10%)

     293,264 

 (23%)

    169,548 

     596,155 

 (24%)

     783,788 

13%       35,670 

     159,287 

11%      143,097 

 (17%)

    205,218 

     755,442 

 (18%)

     926,885 

Cost of sales before inventory impairment

(140,305)

 (17%)

(168,151)

(637,138)

 (19%)

(784,182)

Inventory impairment

Gross profit 

Total other (loss) income

Equipment commissions 
SG&A expenses, excluding equipment 
commissions
(Loss) income from operating 
activities
Net finance costs
Share of profit of equity accounted 
investees, net of tax

(Loss) income before income tax 
expense
EBITDA(1)

Ratios

(10,160)

242%

(2,973)

(23,564)

115%

(10,949)

       19,874 

 (42%)

      34,094 

        94,740 

 (28%)

     131,754 

(513)

(2,301)

 (181%)

630

4%

(2,214)

524

(9,217)

 (64%)

 (14%)

1,463

(10,750)

(21,210)

 (3%)

(21,940)

(86,458)

0%

(86,347)

(4,150)

(1,654)

6

 (139%)

10,570

359%

100%

(360)

-

(411)

(7,183)

 (101%)

251%

36,120

(2,045)

6

 (95%)

124

(5,798)

 (157%)

10,210

(7,588)

 (122%)

34,199

(511)

 (104%)

12,899

13,943

 (68%)

44,212

Gross profit margin as a % of revenue

Total SG&A as a % of gross profit

11.7%

118.3%

16.6%

70.8%

12.5%

101.0%

14.2%

73.7%

Reconciliation of adjusted (loss) 
income before income tax expense:
(Loss) income before income tax expense

Adjustments:

Insurance proceeds received in excess 
of building cost

Adjusted (loss) income before income 
tax expense(1)

(5,798)

 (157%)

10,210

(7,588)

 (122%)

34,199

-

 (100%)

(765)

-

 (100%)

(765)

        (5,798)

 (161%)

        9,445 

        (7,588)

 (123%)

        33,434 

(1)    Described in the section titled “Non-GAAP Measures”. 

Revenue and Gross Profit 
The  headwinds  facing  producers  reduced  overall  demand  for  equipment,  resulting  in  a  23%  decrease  in 
equipment revenue in  the quarter and 24% for the year. In response, we prioritized reducing used equipment 
inventory levels in line with market demand, which provided some support for used equipment demand, while 
the market impact on new equipment revenue was more significant. 

                                                                                                                                                             Cervus Annual Report 2019 

33  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

15 15 

  
 
 
 
 
 
Product  support  revenue  increased  13%  in  the  quarter  and  11%  for  the  year  as  demand  for  parts  and  service 
continued through the challenging harvest window. Product support revenue was also positively impacted in the 
first and second quarters of 2019 following a difficult 2018 harvest. 

The 42% decrease in gross profit in the quarter and 28% for the year, was due to a decrease in equipment revenue, 
margin compression, used equipment inventory impairments and reduced OEM incentives on new equipment 
sales, as we prioritized reducing existing used equipment inventory levels. These factors also resulted in a decrease 
in gross profit as a percentage of revenue in the quarter and for the year. The decrease in equipment gross profit 
and gross profit as a percentage of revenue was partly offset by increased product support revenue. 

SG&A and Net Finance Costs 
SG&A expenses excluding equipment commissions decreased 3% in the quarter and were flat for the year. This 
trend is consistent with our overall results and was primarily due to a decrease in annual performance incentives 
and  marketing  expenditures,  partly  offset  by  the  inclusion  of  the  Red  Deer  dealership  acquired  in  the  fourth 
quarter of 2018 and restructuring charges of $1.0 million incurred in the third quarter of 2019.  

The increase in net finance costs of $1.3 million in the quarter and $5 million for the year was primarily due to the 
adoption of IFRS 16, which increased net finance costs by $1.2 million in the quarter and $5 million for the year.  

Managing floorplan to utilize certain interest-free periods provided by manufacturers reduced interest otherwise 
payable on John Deere floor plans from $0.9 million to $0.2 million in the quarter, and from $4.0 million to $0.6 
million for the year.    

Income 
Income before income tax decreased $16 million in the quarter and $42 million for the year, primarily the result of 
the decrease in gross profit  of $14 million in  the quarter and $37 million for the year, as discussed above. The 
adoption  of  IFRS  16  also  decreased  income  before  income  tax  by  $0.6  million  in  the  quarter  and  $2.3 
million for the year. 

                                                                                                                                                             Cervus Annual Report 2019 

34  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

16 16 

  
 
 
 
 
Transportation Segment Results 

($ thousands)

Equipment

New equipment

Used equipment

Total equipment revenue

Product support revenue

Total revenue

Gross profit 

Total other income (loss)

Equipment commissions
SG&A expenses, excluding equipment 
commissions
Income from operating activities

Net finance costs

Income before income tax expense
EBITDA(1)

Ratios

Gross profit margin as a % of revenue

Total SG&A as a % of gross profit

Reconciliation of adjusted (loss) 
income before income tax expense:
Income before income tax expense

Adjustments:

Unrealized foreign exchange (gain) 
loss included in other income

Adjusted (loss) income before income 
tax expense(1)

Three month periods 
ended December 31

% Change
Compared 
to 2018

2019

Years ended December 31

2018

2019

% Change
Compared 
to 2018

2018

       41,988 

         2,778 

       44,766 

       33,157 

       77,923 

       13,307 

 (6%)

      44,564 

     184,239 

 (15%)

     215,674 

 (21%)

        3,522 

          9,718 

 (25%)

        12,895 

 (7%)

      48,086 

     193,957 

 (15%)

     228,569 

 (1%)

      33,452 

     136,296 

2%      133,587 

 (4%)

      81,538 

     330,253 

 (9%)

     362,156 

 (4%)

      13,830 

        57,405 

 (3%)

        59,310 

1,030

(494)

550%

13%

(229)

(436)

2,516

(1,945)

762%

 (6%)

292

(2,065)

(12,640)

5% (11,995)

(49,370)

3%

(47,971)

1,203

(1,081)
122

3,038

17.1%

98.7%

3%

118%
 (82%)

10%

1,170

(497)
673

2,762

8,606

(3,455)
5,151

15,801

 (10%)

41%
 (28%)

 (3%)

17.0%

89.9%

17.4%

89.4%

9,566

(2,444)
7,122

16,338

16.4%

84.4%

122

 (82%)

673

5,151

 (28%)

7,122

(826)

188%

940

(1,821)

270%

1,070

           (704)

 (144%)

        1,613 

          3,330 

 (59%)

          8,192 

(1)    Described in the section titled “Non-GAAP Measures”. 

Revenue and Gross Profit 
Transportation segment  equipment  revenue  decreased  7%  in  the  quarter  and 15%  for the  year. This reflected 
factory delays experienced in the first half the year, combined with softening customer demand and increased 
competition in the second half of the year, as dealers were under increasing pressure to sell trucks ordered from 
OEMs in early 2019.  

Product support revenue improved in the year, with a deliberate increase in our parts sales team facilitating a 5% 
increase  in  parts  revenue,  combined  with  a  2%  increase  in  service  revenue.    Parts  and  service  revenue  also 
increased in the quarter, but this was more than offset by an ongoing intentional reduction of our rental fleet, 
resulting in an overall 1% decrease in product support revenue.  

Gross profit decreased $0.5 million in the quarter and $1.9 million for the year, primarily due to lower equipment 
revenues  and  the  rental  fleet  reduction  discussed  above.  The  increase  in  gross  profit  margin  as  a  percent  of 

                                                                                                                                                             Cervus Annual Report 2019 

35  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

17 17 

  
 
 
 
 
 
 
revenue,  for  the  quarter  and  the  year,  reflected  the  shift  in  sales  mix  towards  higher  margin  product  support 
revenues. 

SG&A and Net Finance Costs 
SG&A expenses excluding equipment commissions, increased 5% in the quarter and 3% for the year, primarily due 
to the investment in growing our parts sales team and increased personnel costs in the Ontario market, partly 
offset by a decrease in annual performance incentives compared to 2018.  

The increase in net finance costs of $0.6 million in the quarter and $1.0 million for the year was due to the adoption 
of IFRS 16 which increased net finance costs by $0.3 million in the quarter and $1.2 million for the year.  

At December 31, 2019, approximately 1% (December 31, 2018 – 3%) of the Transportation segment’s outstanding 
floor plan balances were non-interest bearing due to various incentives and interest-free periods in place.  

Income 
Adjusted  income  before  income  tax  decreased  $2.3  million  in  the  quarter  and  $4.9  million  for  the  year.  This 
includes the adoption of IFRS 16, which decreased income before income tax by $0.2 million in the quarter and 
$1.2 million for the year. 

The increase in unrealized foreign exchange gains for the year was due to the appreciation of the Canadian dollar, 
relative  to  the  US  dollar.  Most  of  our  floorplan  in  the  Transportation  segment  is  payable  in  US  dollars  and 
exchanges rate fluctuations result in unrealized foreign exchange gains or losses period to period. 

                                                                                                                                                             Cervus Annual Report 2019 

36  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

18 18 

  
 
 
 
 
 
 
 
 
Industrial Segment Results 

($ thousands)
Equipment

New equipment

Used equipment

Total equipment revenue

Product support revenue

Total revenue

Gross profit 
Total other income

Equipment commissions 
SG&A expenses, excluding equipment 
commissions
(Loss) income from operating 
activities
Net finance costs

(Loss) income before income tax 
expense
EBITDA(1)

Ratios

Three month periods
ended December 31

% Change
Compared 
to 2018

2019

Years ended December 31

2018

2019

% Change
Compared 
to 2018

2018

         3,738 

             682 

         4,420 

         6,867 

       11,287 

         3,720 

 (32%)

        5,493 

        19,254 

 (24%)

        25,485 

 (28%)

            945 

          4,027 

1%           3,993 

 (31%)

        6,438 

        23,281 

 (21%)

        29,478 

 (3%)

        7,053 

        30,058 

 (5%)

        31,517 

 (16%)

      13,491 

        53,339 

 (13%)

        60,995 

 (9%)

        4,075 

        17,206 

 (4%)

        18,014 

106

(167)

524%

 (17%)

17

(200)

704

(813)

 (30%)

12%

1,003

(726)

(4,252)

12%

(3,801)

(15,538)

 (3%)

(16,040)

(593)

(35)

(628)

322

 (752%)

600%

 (830%)

 (40%)

91

(5)

86

533

1,559

(232)

1,327

5,103

 (31%)

2,251

 (41%)

22%

2

2,253

4,172

29.5%

93.1%

Gross profit margin as a % of revenue

Total SG&A as a % of gross profit

33.0%

118.8%

30.2%

98.2%

32.3%

95.0%

Reconciliation of adjusted (loss) 
income before income tax expense:
(Loss) income before income tax expense

Adjustments:

Unrealized foreign exchange (gain) 
loss included in other income
Gain on sale of Commercial operations

Adjusted (loss) income before income 
tax expense(1)

(628)

 (830%)

86

1,327

 (41%)

2,253

(5)

-

102%

100%

316

-

(26)

120%

-

 (100%)

129

(480)

           (633)

 (257%)

            402 

          1,301 

 (32%)

          1,902 

(1)    Described in the section titled “Non-GAAP Measures”. 

Overview 
Due to the disposition of the four Construction dealerships in the first quarter of 2018, segment results for 2019 
are  not  directly  comparable  to  2018.  To  aid  in  comparability  of  the  ongoing  Industrial  segment,  a  same  store 
analysis is presented on the following page.  

                                                                                                                                                             Cervus Annual Report 2019 

37  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

19 19 

  
 
 
 
 
 
Industrial Segment Same Store Highlights 

Three month periods 
ended December 31

Year ended December 31

% Change 
Compared   
to 2018

2019

2018(2)

2019

% Change
Compared 
to 2018

2018 
Same 
Store

        3,738 

            682 

        4,420 

        6,867 

      11,287 

        3,720 

            106 

 (32%)

        5,493 

      19,254 

 (3%)

      19,934 

 (28%)

            945 

        4,027 

42%         2,841 

 (31%)

        6,438 

      23,281 

 (3%)

        7,053 

      30,058 

 (16%)

      13,491 

      53,339 

        4,075 

 (9%)
524%               17 

      17,206 

            704 

2%       22,775 

8%       27,908 

5%       50,683 

7%       16,126 

79%

12%

393

(726)

          (167)

 (17%)

(200)

          (813)

(4,252)

12%

(3,801)

    (15,538)

11% (13,936)

          (593)

 (752%)

91

        1,559 

 (16%)

1,857

            (35)

600%

(5)

          (232)

1067%

24

          (628)

 (830%)

86

        1,327 

 (29%)

1,881

            322 

 (40%)

533

        5,103 

50%

3,395

($ thousands)
Revenue

New equipment

Used equipment

Total equipment revenue

Product support revenue

Total revenue

Gross profit 
Total other income

Equipment commissions 
SG&A expenses, excluding equipment 
commissions
(Loss) income from operating 
activities
Net finance costs
(Loss) income before income tax 
expense
EBITDA(1)

Ratios

Gross profit margin as a % of revenue

Total SG&A as a % of gross profit

33.0%

118.8%

30.2%

98.2%

32.3%

95.0%

31.8%

90.9%

Reconciliation of adjusted (loss) 
income before income tax expense:
(Loss) income before income tax expense

Adjustments:

Unrealized foreign exchange (gain) 
loss included in other income

(628)

 (830%)

86

        1,327 

 (29%)

1,881

               (5)

102%             316 

            (26)

127%               97 

Adjusted (loss) income before income 
tax expense(1)
(1)    Described in the section titled “Non-GAAP Measures”. 
(2)    For the three months ended December 31, 2018, the same store results are the same as the Industrial segment results. 

          (633)

        1,301 

 (257%)

402

 (34%)

1,978

Revenue and Gross Profit 
Equipment revenue decreased 31% in the quarter and increased 2% for the year as uncertainty in the oil and gas 
sector  continued  to  limit  equipment  demand.  The  decrease  in  equipment  revenue  in  the  fourth  quarter  was 
primarily due to the unusual timing of sales experienced in the fourth quarter of 2018, which represented a 43% 
increase over the fourth quarter of 2017.  

Product support revenue decreased 3% in the quarter, resulting from lower parts and rental activity, but increased 
8% for the year, primarily driven by the increase in rental and other revenue of 25%, which includes our storage 
and racking solutions business line.  

                                                                                                                                                             Cervus Annual Report 2019 

38  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

20 20 

  
 
 
      
          
 
 
 
Gross profit decreased 9% in the quarter and increased 7% for the year, as a result of the factors discussed above. 
The increase in gross profit margin as a percent of revenue, for the quarter and the year, reflects the shift in sales 
mix towards higher margin product support revenues. 

SG&A and Net Finance Costs 
SG&A expenses  excluding  equipment  commissions,  increased  12%  in  the  quarter  and  11%  for the  year.  These 
increases were primarily driven by administrative expenses incurred to establish the storage and racking solutions 
business line and the retention of key senior personnel previously shared between the Construction and Industrial 
dealerships in 2018, partially offset by a decrease in annual performance incentives compared to 2018.  

The increase in net finance costs of $0.1 million in the quarter and $0.3 million for the year was primarily due to 
the adoption of IFRS 16 which increased net finance costs by $0.1 million in the quarter and $0.3 million for the 
year.  

At December 31, 2019, approximately 44% (December 31, 2018 – 27%) of the Industrial segment’s outstanding 
floor plan balances were non-interest bearing due to various incentives and interest-free periods in place. 

Income  
Adjusted income before income tax decreased $1.0 million in the quarter and $0.7 million for the year, including 
the impact of IFRS 16.  

                                                                                                                                                             Cervus Annual Report 2019 

39  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

21 21 

  
 
 
 
 
 
Cash Flow 

Cervus’ primary sources and uses of cash flow for the years ended December 31, 2019 and 2018 are as follows: 

Year ended December 31 
($ thousands)

Net (loss) income

Effect of non-cash items in net earnings & changes in working capital

Cash provided from operating activities

Cash (used in) investing activities

Cash (used in) financing activities

Net increase (decrease) in cash

Effect of foreign exchange on cash

Cash, beginning of year

Cash, end of year

Increase 
(Decrease) 
in Cash

(33,395)

47,777

14,382

(7,558)

3,876

10,700

(464)

(8,396)

1,840

2018

24,777

(12,088)

12,689

(4,117)

(17,753)

(9,181)

785

14,502

6,106

2019

(8,618)

35,689

27,071

(11,675)

(13,877)

1,519

321

6,106

7,946

Operating Activities  
The principal factors in the $14 million increase in operating cash flow year over year were:  

  A $33 million decrease in cash from income associated with decreased profitability compared to the prior 

year. 

  A $23 million increase in cash from accounts receivable, as the prior year included an increase to accounts 

receivable of $19 million which was subsequently collected.  

  A  $23  million increase  in  cash from  changes  in inventory  and floorplan  payables.  Refer to  the  section 
“Adjusted  Free  Cash  Flow”  for  additional  discussion  of  the  impact  of  floorplan  facilities  on  non-cash 
working capital.  For the year ended December 31, 2019, a $20 million increase in cash used for inventory 
was offset by a $27 million increase in floor plan facilities, compared to a $40 million increase in cash used 
for inventory partly offset by a $24 million increase in floor plan facilities in 2018. This provided net cash 
of  $7  million in  2019, compared  to  a net use  of  cash  of  $16  million in  2018, resulting  in  a $23  million 
increase in cash from changes in inventory and floor plan financing.  

Investing Activities 
The  $8  million  decrease  in  cash  from  investing  activities  year  over  year  was  primarily  attributable  to  the  non-
recurrence of $14 million of proceeds received in the first quarter of 2018 on the sale of the Company’s Commercial 
operations and a $2.8 million increase in cash used to purchase property and equipment, partially offset by $2.0 
million of insurance proceeds received in 2018 related to the Agriculture Rosthern property. 

Financing Activities 
The  $3.9  million  decrease  in  cash  used  in  financing  activities  year  over  year  was  primarily  attributable  to  a  $9 
million decrease in cash used for repayments of term debt, partly offset by a $4.0 million increase in cash used for 
payment of lease obligations related to IFRS 16, and a $1.3 million increase in cash used to purchase common 
shares.  

                                                                                                                                                             Cervus Annual Report 2019 

40  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

22 22 

  
 
 
 
    
     
    
     
     
     
     
    
      
      
    
    
        
        
      
     
           
           
          
        
     
      
        
        
        
 
 
 
 
 
 
 
Adjusted Free Cash Flow 

The Company has defined adjusted free cash flow as cash flow from operating activities before changes in non-
cash working capital, less sustaining capital expenditures, excluding acquisition or disposals of dealerships and 
real estate (refer to “Non-GAAP Measures”). 

Reconciliation of Adjusted Free Cash Flow
Years ended December 31
($ thousands)
Cash flow provided by (used in) operating activities
(-) Changes in non-cash working capital

(-) Purchase of property and equipment
(+) Purchase of dealerships & real estate

(+) Proceeds on disposal of property and equipment
(-) Proceeds on disposal of dealerships & real estate
Adjusted Free Cash Flow(1)

(1) - Described in the section titled “Non-GAAP Measures”. 

2019
27,071
1,815

2018
12,689
36,432

(15,671)
5,475

(12,854)
874

2,616
-
21,306

4,911
(3,857)
38,195

Increase 
(Decrease) 
in Cash
14,382
(34,617)

(2,817)
4,601

(2,295)
3,857
(16,889)

Adjusted free cash flow is a measure used by management in forecasting and determining available resources for 
future capital expenditure, repayment of debt, funding future growth and dividends to shareholders. 

We exclude changes in non-cash working capital in the calculation of adjusted free cash flow, as this amount can 
vary  significantly  based  on  seasonal  sales  trends,  strategic  decisions  regarding  inventory  levels  and  inventory 
financing decisions. As well, the Company seeks to optimize the financing of inventory between OEM floor plans 
facilities and the Syndicated credit facility. However, floor plan facilities are included in non-cash working capital, 
while the Syndicated credit facility is included in financing activities due to the committed term of the facility. In 
periods where a portion of inventory is financed through OEM floor plan facilities, operating cash flow increases, 
while cash provided from financing activities decreases. 

Accordingly, we review adjusted free cash flow to remove the significant impact that these factors can have on 
reported cash flow from operating activities. 

Sustaining property and equipment expenditures are necessary to maintain the Company’s operations, and we 
believe that these capital expenditures should be funded by cash flow provided by operating activities. Capital 
spending  for  the  expansion  of  sales  and  service  capacity  is  expected  to  improve  future  free  cash  and  is  not 
deducted from cash flow provided by operating activities before changes in non-cash working capital in arriving 
at adjusted free cash flow. 

                                                                                                                                                             Cervus Annual Report 2019 

41  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

23 23 

  
 
 
 
 
             
           
          
          
          
            
             
                 
             
             
             
            
                      
            
             
           
           
          
 
 
 
 
 
  
 
 
 
 
Product Support Revenue By Segment 

The below table shows product support revenue by segment for the three and twelve months ended December 
31, 2019 and 2018: 

Summary of Annual Product Support Revenue 

Year ended December 31, 2019
($ thousands)
Parts
Service
Rental and other
Total product support revenue

Year ended December 31, 2018
($ thousands)
Parts
Service
Rental and other
Total product support revenue

Total
218,888 
87,878 
18,875 
325,641

Agriculture Transportation
100,594 
31,849 
3,853 

106,829 
46,286 
6,172 

159,287

136,296

Industrial
11,465 
9,743 
8,850 

30,058

Total
206,128 
82,860 
19,213 
308,201

Agriculture Transportation
96,118 
31,078 
6,391 

95,925 
41,442 
5,730 

143,097

133,587

Industrial
14,085 
10,340 
7,092 

31,517

Summary of Fourth Quarter Product Support Revenue 

Three months ended December 31, 2019
($ thousands)
Parts
Service
Rental and other
Total product support revenue

Three months ended December 31, 2018
($ thousands)
Parts
Service
Rental and other
Total product support revenue

Total
53,151 
22,235 
5,112 
80,498

Agriculture Transportation
24,543 
7,818 
796 

26,038 
11,961 
2,475 

40,474

33,157

Industrial
2,570 
2,456 
1,841 
6,867

Total
49,837 
20,995 
5,343 
76,175

Agriculture Transportation
24,303 
7,677 
1,472 

22,694 
10,979 
1,997 

35,670

33,452

Industrial
2,840 
2,339 
1,874 
7,053

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24 24 

  
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Financial Position & Liquidity 

($ thousands, except ratio amounts)

Current assets
Total assets
Current liabilities
Long-term financial liabilities
Shareholders’ equity
Working capital(1)
Working capital ratio(1)

 (1) - Described in the section titled “Non-GAAP Measures”. 

December 31, 
2019
402,507
615,723
264,156
117,454
227,138
138,351

December 31, 
2018
406,261
538,228
253,062
32,624
243,699
153,199
                     1.52                       1.61 

Working Capital 
Cervus’ working capital decreased by $15 million to $138 million at December 31, 2019, when compared to $153 
million at December 31, 2018. As at the date of this report, the Company is in compliance with all of its covenants. 

Based  on  inventory  levels  at  December  31,  2019,  the  Company  had  the  ability  to  floor  plan  an  additional  $17 
million of inventory and held $449 million of undrawn floor plan capacity. 

The Company’s ability to maintain sufficient liquidity is driven by revenue, gross profit, and judicious allocation of 
resources. At this time, there are no known factors that management is aware of that would affect its short and 
long-term objectives of meeting the Company’s obligations as they come due. Working capital may fluctuate from 
time to time based on the use of cash and cash equivalents related to the seasonal nature of our business and 
funding potential future business acquisitions. Cash resources can typically be restored by accessing floor plan 
monies from unencumbered equipment inventories or accessing undrawn credit facilities. Also, the seasonality of 
our business requires greater use of cash resources in the first and fourth quarter of each year to fund general 
operations caused by the seasonal nature of our sales activity. 

Liquidity Risk 
The Company's exposure to liquidity risk is dependent on the collection of accounts receivable and the ability to 
raise  funds  to  meet  purchase  commitments,  financial  obligations,  and  to  sustain  operations.  The  Company 
controls its liquidity risk by managing its working capital, cash flows, and the availability of borrowing facilities.  

The Company expects that continued cash flows from operations in 2020, together with currently available cash 
on hand and credit facilities, will be sufficient to fund its requirements for investments in working capital, capital 
assets  and  dividend  payments  through  the  next  12  months.  The  Company's  contractual  obligations  and 
availability of borrowing facilities at December 31, 2019 are described further in the sections below.  

The  Company  has  guaranteed  the  net  residual  value  of  certain  leases  between  customers  and  John  Deere 
Financial  (“JDF”)  as  set  out  in  Note  24  to  the  Audited  Consolidated  Financial  Statements  for  the  year  ended 
December  31,  2019.  The  Company  regularly  assesses  the  residual  value  of  the  JDF  lease  portfolio  relative  to 
wholesale values for comparable equipment. On the maturity of customers’ leases, the equipment can be returned 
to  the  Company  and  if  so,  it  is  sold  as  used  equipment.  Upon  the  return  of  equipment,  JDF  will  provide  the 
Company floor planning based on John Deere’s pricing guide. Of the lease portfolio at December 31, 2019, leases 
with a residual value of $42 million are scheduled to mature in 2020. 

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25 25 

  
 
 
 
 
 
 
 
 
 
 
 
Contractual Obligations 
The  Company  has  certain  contractual  obligations  including  payments  under  long-term  debt  agreements  and 
finance lease obligations. A summary of the Company’s principal contractual obligations are as follows:  

($ thousands)

Term debt payable

Finance lease obligation

Total  

Total 
Carrying 
Value

Contractual 
principle 
repayments

12 months 
or less

1 - 2 years

2 - 5 years

5+ Years

43,165

92,883

136,048

43,446

148,134

191,580

9,795

15,471

25,266

3,397

13,945

17,342

30,254

                    -   

36,345            82,373 

66,599

82,373

Inventories 
The nature of the business has a significant impact on the amount of equipment that is owned by our various 
dealerships. The majority of our Agriculture equipment sales come with a trade-in and a limited portion of our 
Transportation  sales  come  with  a  trade-in.  Our  Industrial  equipment  sales  usually  do  not  have  trade-ins.  This 
results in a higher amount of used Agriculture equipment than used Transportation and Industrial equipment. In 
addition, the majority of our new John Deere equipment is on consignment from John Deere, whereas in the other 
two  segments,  we  purchase  the  new  equipment  from  manufacturers.  The  majority  of  our  product  lines,  in  all 
segments, are manufactured in the US with pricing based in US dollars but invoiced in Canadian dollars.  

At December 31, 2019, the Company believes that the recoverable value of new and used equipment inventories 
exceeds  its  respective  carrying  value.  For  the  three-month  period  and  year  ended  December  31,  2019,  the 
Company recognized inventory valuation adjustments through cost of goods sold expense of $10 million and $24 
million (December 31, 2018 - $2.9 million and $12 million expense). 

Inventory by segment for the year ended December 31, 2019, compared to December 31, 2018, is as follows: 

($ thousands)
Agriculture
New
Used
Other
Total inventory

Transportation

New
Used
Other
Total inventory

Industrial
New
Used
Other
Total inventory
Total inventory

December 31, 
2019

December 31, 
2018

Increase/ 
(Decrease)

         72,991 
       113,691 
         30,614 
       217,296 

         69,941 
       155,597 
         29,719 
       255,257 

         70,785 
           3,964 
         20,135 
         94,884 

         37,725 
           4,730 
         21,004 
         63,459 

           5,249 
           1,100 
           1,090 
           7,439 
       319,619 

           7,000 
           1,375 
           1,095 
           9,470 
328,186

3,050
(41,906)
895
(37,961)

33,060
(766)
(869)
31,425

(1,751)
(275)
(5)
(2,031)
(8,567)

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26 26 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Accounts Receivable  
For  the  year  ended  December  31,  2019  the  average  time  to  collect  the  Company’s  outstanding  accounts 
receivable was approximately 15 days (2018 - 13 days). At December 31, 2019 no single outstanding customer 
balance, excluding sales contract financing receivables, represented more than 10% of total accounts receivable. 
The Company closely monitors the amount and age of balances outstanding on an ongoing basis and establishes 
provisions for bad debts based on account aging, combined with specific customers’ credit risk, historical trends, 
and other economic information. 

The Company’s allowance for doubtful collections was $1.2 million at December 31, 2019 (2018 - $1.1 million), 
which represents 3.8% (2018 – 2.9%) of outstanding trade accounts receivable and 0.1% (2018 - 0.1%) of gross 
revenue on an annual basis. Bad debt expense for the year ended December 31, 2019 amounted to a $0.4 million 
recovery (2018 - $0.2 million recovery) 

Capital Resources 

We use  our  capital  to  finance  current operations and  growth  strategies.  Our  capital  consists  of  both debt  and 
equity and we believe the best way to maximize shareholder value is to use a combination of equity and debt 
financing to leverage our operations. A summary of the Company’s available credit facilities as at December 31, 
2019 are as follows: 

($ thousands)
Operating and other bank credit 
facilities

Capital facilities 

Floor plan facilities and rental 
    equipment term loan financing 

Total borrowing

December 31, 2019

December 31, 2018

Total Limits Borrowings

Letters of 
Credit

Amount 
Available Total Limits Borrowings

Letters of 
Credit

Amount 
Available

122,735     25,788  9,600   87,347  122,867

21,071

2,400

99,396

 (a)

9,367

(b) 190,670

225,825

9,942

166,219

197,232

(a)  For capital facilities, the amount available under the facilities is limited to the pre-approved credit limit of 
$9.4  million  (December  31,  2018  -  $10  million).  The  Company  has  unencumbered  assets  available  for 
financing which are estimated at $7 million as at December 31, 2019 (December 31, 2018 - $2.4 million). 

(b)  For floorplan facilities, the amount available under the facilities is limited to the lesser of the pre-approved 
credit limit of $449 million (December 31, 2018 - $418 million) or the available unencumbered assets which 
are estimated at $17 million as at December 31, 2019 (December 31, 2018 - $34 million). 

Operating and Other Bank Credit Facilities 
At December 31, 2019, the Company has a revolving credit facility with a syndicate of underwriters. The principal 
amount available under this facility is $120 million. The facility was amended and extended on December 18, 2018. 
The facility is committed for a four-year term but may be extended on or before the anniversary date with the 
consent  of  the  lenders.  The  facility  contains  an  $80  million  accordion  which  the  Company  may  request  as  an 
increase to the total available facility, subject to lender approval. As at December 31, 2019, there was $25 million 
drawn on the facility and $10 million had been utilized for outstanding letters of credit to John Deere. 

We  believe  that  the  credit  facilities  available  to  the  Company  are  sufficient  to  meet  our  revenue  targets  and 
working capital requirements for 2020. 

During the third quarter of 2019, the definition of Cervus’ fixed charge coverage ratio under the Syndicated credit 
facility  was  amended  to  exclude  certain  restructuring  costs  in  the  determination  of  adjusted  EBITDA  and  to 

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27 27 

  
 
 
 
 
 
 
 
 
 
exclude share purchases under the Normal Course Issuer Bid (“NCIB”) from shareholder distributions for the period 
in which purchases under the NCIB are suspended. 

The Company must meet certain financial covenants as part of its current credit facilities. As at the date of this 
report, the Company is in compliance with all its covenants as follows:  

Total liabilities to net worth ratio(1) (not exceeding 4.0:1.0)
Fixed charge coverage ratio(2) (greater than or equal to 1.10:1.00)
Asset coverage ratio(3) (greater than 3.0:1.0)

December 31, 2019
2.64

December 31, 2018
2.39

1.57

6.24

2.38

11.82

(1) – Calculated using an adjusted liability value over an adjusted equity value. Full definitions of adjusted liabilities 
and adjusted equity are defined in the Syndicate Credit Agreement filed as a material document on SEDAR.  

(2) – Calculated as an adjusted EBITDA figure over the sum of interest expense, scheduled principal payments, 
operating lease payments and distributions paid to shareholders in the twelve months prior to the calculation 
date. Full definitions of this calculation are defined in the Syndicate Credit Agreement filed as a material document 
on SEDAR.  

(3) – Calculated as net tangible total assets less consolidated debt excluding floorplan plan liabilities, plus debt 
due under the credit facility over the amount due under the credit facility. Full definitions of this calculation are 
defined in the Syndicate Credit Agreement filed as a material document on SEDAR. 

Capital Facilities 
Capital facilities consist of capital asset financing primarily through credit facilities with Farm Credit Canada and 
Affinity  Credit  Union.  The  Company’s  financial  covenants  under  its  mortgages  with  Farm  Credit  Canada  were 
amended  to  align  with  certain  of  the  Company’s  financial  covenants  under  its  committed  operating  facility, 
discussed above.  

Floor Plan Facilities 
Floor  plan  payables  consist  of  financing  arrangements  for  the  Company’s  inventories  and  rental  equipment 
financing with John Deere Canada ULC,  Wells Fargo Equipment Finance Company, ECN Capital Corp., PACCAR 
Financial  Ltd., US  Bank,  and  Canadian  Imperial  Bank of  Commerce. At  December  31,  2019, floor plan payables 
related to inventories were $182 million.  

Floor plan payables at December 31, 2019 represented approximately 57% of our inventories (December 31, 2018 
– 48%). Floor plan payables fluctuate significantly from quarter to quarter based on the timing between the receipt 
of equipment inventories and their actual repayment so that the Company may take advantage of any programs 
made available by its key suppliers. 

Interest on floor plans at the contractual rate were largely offset by dealer rebates and interest-free periods. Total 
Agriculture  segment  interest  otherwise  payable  on  John  Deere  floor  plans  approximates  $4.0  million  for  year 
ended December 31, 2019 (December 31, 2018 – $3.1 million). This amount was offset by rebates applied during 
the  year ended  December 31,  2019,  of  $3.4  million  (December 31, 2018 -  $2.6  million). At December 31, 2019, 
approximately 44% (December 31, 2018 – 27%) of the Industrial segment’s and 1% (December 31, 2018 – 3%) of 
the Transportation segment’s outstanding floor plan balances were non-interest bearing due to various incentives 
and interest-free periods in place. 

                                                                                                                                                             Cervus Annual Report 2019 

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28 28 

  
 
 
 
                             
                             
                             
 
 
 
 
 
 
 
 
 
Outstanding Share Data  
As of the date of this MD&A, there are 16 million common shares and 0.6 million deferred share units outstanding.  

As at December 31, 2019 and 2018, the Company had the following weighted average shares outstanding: 

(thousands)

Basic weighted average number of shares outstanding

  Dilutive impact of deferred share plan

Diluted weighted average number of shares outstanding

December 31
 2019

December 31,
2018

15,413

15,656

                          -                         801 
16,457

15,413

Normal Course Issuer Bid (“NCIB”)  
For the year ended December 31, 2019, the Company repurchased and cancelled 0.3 million common shares at a 
weighted average price of $12.71 per share under the September 2018 NCIB, and no shares had been repurchased 
under the September 2019 NCIB. 

Dividends Paid and Declared to Shareholders 
The Company, at the discretion of the Board of Directors, is entitled to make cash dividends to its shareholders. 
The following table summarizes our dividends paid for the year ended December 31, 2019: 

($ thousands, except 
per share amounts)

Record Date

March 29, 2019

June 28, 2019

September 30, 2019

December 31, 2019

Total

Dividend per Share
0.1100

Dividend Payable
1,709

Dividends 
Reinvested

0.1100

0.1100

0.1100

0.4400

1,685

1,686

1,689

6,769

Net Dividend Paid
1,479

1,476

1,577

1,453

5,985

230

209

109

236

784

As of the date of this MD&A, all dividends as described above were paid (see “Capital Resources – Cautionary Note 
Regarding Dividends”).  

Dividend Reinvestment Plan (“DRIP”) 
The DRIP was implemented to allow shareholders to reinvest quarterly dividends and receive Cervus shares. For 
shareholders who elect to participate, their periodic cash dividends are automatically reinvested in Cervus shares 
at a price equal to 95% of the volume-weighted average price of all shares for the ten trading days preceding the 
applicable  record  date.  Eligible  shareholders  can  participate  in  the  DRIP  by  directing  their  broker,  dealer,  or 
investment  advisor  holding  their  shares  to  notify  the  plan  administrator,  Computershare  Trust  Company  of 
Canada Ltd., through the Clearing and Depository Services Inc. (“CDS”), or directly where they hold the certificates 
personally. 

During the year ended December 31, 2019, 0.1 million (December 31, 2018 – 0.1 million) common shares were 
issued through the Company’s dividend reinvestment plan.  

Taxation 
Cervus’ 2019 dividends declared and paid through December 31, 2019, are considered to be eligible dividends for 
tax purposes on the date paid.  

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29 29 

  
 
 
 
 
 
                        
                          
                              
                          
                        
                          
                              
                          
                        
                          
                              
                          
                        
                          
                              
                          
                        
                          
                              
                          
 
 
 
 
 
 
Cautionary Note Regarding Dividends (see “Note Regarding Forward-Looking Statements”) 
The  payment  of  future  dividends  is not assured  and may  be  reduced  or  suspended. Our ability  to  continue  to 
declare and pay dividends will depend on our financial performance, debt covenant obligations, and our ability 
to meet our debt obligations and capital requirements. In addition, the market value of the Company’s common 
shares may decline  if  we  are  unable  to  meet our  cash dividend  targets  in  the  future,  and that  decline  may  be 
significant. Under the terms of our credit facilities, we are restricted from declaring dividends or distributing cash 
if the Company is in breach of its debt covenants. As at the date of this report, the Company is not in violation of 
any of its covenants. 

Summary of Annual Results 

($ thousands, except per share amounts)

Total revenues

(Loss) income for the year

Net (loss) income per share - basic

Net (loss) income per share - diluted

Cash provided by operating activities
EBITDA (1)
Total assets

Total long-term liabilities

Total liabilities

Shareholders' equity

Dividends declared to shareholders

Dividends declared per share

Weighted average shares outstanding

Basic

Diluted

Actual shares outstanding

(1) - Described in the section titled “Non-GAAP Measures”. 

2019

1,139,034

2018
1,350,036

2017
1,221,285

(8,618)

(0.56)

(0.56)
49,105

27,942

615,723

124,429

388,585

227,138

6,769

0.440

15,413

15,413

15,349

24,777

19,912

1.58

1.51

31,655

56,728

1.27

1.20

33,593

53,840

538,228

514,055

41,467

294,529

243,699

6,261

0.400

15,656

16,457

15,559

52,540

288,802

225,253

4,399

0.280

15,744

17,759

15,675

The  comparative  figures  for 2018 included  an adjustment  relating  to  the  first  quarter  of 2018.  The  adjustment 
resulted in an increase to cost of sales of $2.4 million, due to a reduction in income tax expense of $0.6 million. The 
change in the comparative balance sheet was a decrease in inventory of $2.4 million, a decrease in income tax 
payable of $0.6 million and a decrease in retained earnings of $1.8 million. 

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30 30 

  
 
 
 
 
 
 
 
 
 
 
Summary of Quarterly Results 
Sales  activity  for  the  Agriculture  segment  is  normally  highest  between  April  and  September  during  growing 
seasons 
for  New  Zealand  and  Australia  have  not  materially 
impacted  results.  Activity  in  the  Transportation  sector  generally  increases  in  winter  months,  while  the 
Industrial sector generally slows in the winter months. As a result, income or losses may not accrue uniformly from 
quarter to quarter.  

in  Canada.  The  growing  seasons 

($ thousands, except per share 
amounts)
Revenues 
(Loss) income
Gross profit
Gross profit margin
EBITDA(1)
(Loss) income per share:

Basic
Diluted

Adjusted (loss) income per share(1)

Basic
Diluted

Weighted average shares outstanding

Basic
Diluted

($ thousands, except per share 
amounts)
Revenues 
Income (loss)
Gross profit
Gross profit margin
EBITDA(1)
Income (loss) per share:

Basic
Diluted

Adjusted income (loss) per share(1)

Basic
Diluted

Weighted average shares outstanding

Basic
Diluted

December 31, 
2019
259,549
                    (7,048)
                   36,901 
14.2%

September 30, 
2019
317,082
(1,675)
                   42,847 
13.5%
                         838                        8,228 

June 30, 
2019
327,605
2,817
                   46,879 
14.3%

March 31, 
2019
234,798
(2,712)
                   42,724 
18.2%
                   11,981                        6,895 

(0.46)
(0.46)

(0.50)
(0.50)

15,344
15,344

(0.11)
(0.11)

(0.10)
(0.10)

15,326
15,326

0.18
0.17

0.15
0.14

15,445
16,394

(0.17)
(0.17)

(0.20)
(0.20)

15,546
15,546

December 31, 
2018
300,247
5,031
                   51,999 
17.3%
                   13,367 

September 30, 
2018
392,499
12,180
                   59,882 
15.3%
                   21,284 

June 30, 
2018
408,584
9,515
                   57,848 
14.2%

March 31,
2018
248,706
(1,949)
                   39,349 
15.8%
                   19,383                        2,694 

0.32
0.31

0.35
0.33

0.78
0.74

0.74
0.71

0.61
0.58

0.61
0.58

15,593
16,393

15,679
16,498

15,672
16,483

(0.12)
(0.12)

(0.12)
(0.12)

15,686
15,686  

 (1) - Described in the section titled “Non-GAAP Measures”. 

The  comparative  figures  for 2018 included  an adjustment  relating  to  the  first  quarter  of 2018.  The  adjustment 
resulted in an increase to cost of sales of $2.4 million, due to a reduction in income tax expense of $0.6 million. The 
change in the comparative balance sheet was a decrease in inventory of $2.4 million, a decrease in income tax 
payable of $0.6 million and a decrease in retained earnings of $1.8 million. 

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31 31 

  
 
 
 
 
 
 
 
Off-Balance Sheet Arrangements 
In the normal course of business, we enter agreements that include indemnities in favour of third parties, such as 
engagement letters with advisors and consultants, and service agreements. We have also agreed to indemnify our 
directors, officers, and employees and those of our subsidiaries, in accordance with our governing legislation, our 
constating documents and other agreements. Certain agreements do not contain any limits on our liability and, 
therefore, it is not possible to estimate our potential liability under these indemnities. In certain cases, we have 
recourse against third parties with respect to these indemnities. Further, we also maintain insurance policies that 
may provide coverage against certain claims under these indemnities.  

John Deere Credit Inc. (“Deere Credit”) provides financing to certain of the Company’s customers. A portion of this 
financing is with recourse to the Company if the amounts are uncollectible. At December 31, 2019, payments in 
arrears by such customers aggregated $1.4 million (December 31, 2018 - $0.8 million). In addition, the Company 
is responsible for assuming the net residual value of all customer lease obligations held with Deere Credit, at the 
maturity of the contract, should the customer not elect to buy out the equipment at maturity. At December 31, 
2019, the net residual value of such leases aggregated $316 million (December 31, 2018 - $321 million).  

The Company is liable for a potential deficiency in the event that the customer defaults on their lease obligation 
or retail finance contract. Deere Credit retains 1% of the face amount of the finance or lease contract for amounts 
that the Company may owe Deere Credit under this obligation. The deposits are capped at between 1% and 3% 
of the total dollar amount of the lease and finance contracts outstanding. The maximum liability that can arise 
related to these arrangements is limited to the deposits of $2.3 million at December 31, 2019 (December 31, 2018 
-  $2.9  million).  Deere  Credit  reviews  the  deposit  account  balances  quarterly  and  if  the  balances  exceed  the 
minimum requirements, Deere Credit refunds the difference to the Company.  

The  Company  has  issued  irrevocable  standby  Letters  of  Credit  to  Deere  Credit  and  another  supplier  in  the 
aggregate amount of $10 million (2018 - $2.4 million). The Letters of Credit were issued in accordance with the 
dealership arrangements with the suppliers that would allow the supplier to draw upon the letter of credit if the 
Company was in default of any of its obligations. 

Transactions with Related Parties 

Key Management Personnel Compensation 
In addition to their salaries, the Company also provides non-cash benefits to its directors and executive officers. 
The  Company  contributes  to  the  deferred  share  plan  on  behalf  of  directors  and  executive  officers,  and  to  the 
employee  share purchase  plan on  behalf of  executive  officers, if enrolled, in  accordance with  the  terms of  the 
plans.  The  Company  has  no  retirement  or  post-employment  benefits  available  to  its  directors  and  executive 
officers,  aside  from  permitting  unvested  deferred  share  units  earned  during  employment  to  continue  vesting 
upon retirement.  

Total remuneration of key management personnel and directors during the years ended December 31, 2019 and 
2018 was: 

Year ended December 31
($ thousands)
Short-term benefits

Share-based payments

Total

2019

2018
                   2,515                     3,050 
                      550                     1,184 
                   3,065                     4,234 

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32 32 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
Other Related Party Transactions 
During 2019, certain officers and dealer managers of the Company provided guarantees to John Deere as required 
by John Deere aggregating $7 million (December 31, 2018 - $7 million). During the year ended December 31, 2019, 
the  Company  paid  those  individuals  $0.2  million  (December  31,  2018  -  $0.2  million),  for  providing  these 
guarantees,  which  represents  a  similar  amount  to  guarantee  fees  otherwise  paid  to  financial  institutions.  In 
December 2019, these guarantees were replaced with a $7 million letter of credit dated December 4, 2019. These 
transactions were recorded at the amount agreed to between the Company and the guarantors and are included 
in selling, general and administrative expenses. 

Business Risks and Uncertainties 

Risk Management Framework 

The Board of Directors (“Board”) has overall responsibility for the establishment and oversight of the Company’s 
risk management framework. The Board, together with the Audit Committee are responsible for monitoring and 
overseeing the Company’s risk management policies. Risk management policies are established to identify and 
analyze  the  risks  faced  by  the  Company,  to  set  appropriate  risk  limits  and  controls,  and  to  monitor  risks  and 
adherence to limits. Risk management policies and systems are reviewed regularly to reflect changes in market 
conditions  and  the  Company’s  activities.  The  Company,  through  its  training  and  management  standards  and 
procedures,  aims  to  develop  a  disciplined  and  constructive  control  environment  in  which  all  employees 
understand their roles and obligations. 

The Audit Committee oversees how management monitors compliance with the Company’s risk  management 
policies and procedures and reviews the adequacy of the risk management framework in relation to the risks faced 
by the Company.  

The Company’s objective is to manage operational risk in order to balance the avoidance of financial losses and 
damage to the Company’s reputation with overall cost-effectiveness and to avoid control procedures that restrict 
innovation  and  creativity.  The  primary  responsibility  for  the  development  and  implementation  of  controls  to 
address  operational  risk  is  assigned  to  senior  management  within  each  business  unit.  This  responsibility  is 
supported by the development of overall Company standards for the management of operational risk. 

The following are considered the primary categories of business risks and uncertainties faced by the business:  

Market Risk 
Market  risk  is  the  risk  that  changes  in  the  marketplace  such  as  commodity  prices,  foreign  exchange  rates  and 
interest rates will affect the Company’s income or the value of its holdings of financial instruments. The objective 
of market risk management is to manage and control market risk exposures within acceptable parameters while 
optimizing return. The Company’s primary approach to market risk is managing the quantity, type, and applicability 
of its inventory, to facilitate regular inventory turnover in line with market demand.  

Commodity Price  
The Company is primarily a business to business equipment retailer. Many of our customers’ businesses are very 
capital intensive and can be significantly affected by swift changes to external market factors beyond their control. 
Commodity prices can be one of the most significant influencers on our customers’ businesses, as rapid changes 
in international trade relations, food input pricing, cattle pricing, or petroleum product pricing including carbon 
taxes, as examples, can have a material adverse effect. The Company’s financial success can be largely impacted 
by  changes  in  these  business  cycle  factors  in  its  customer  base.  These  factors  would  potentially  impact  the 
Company’s  operating  results  by  eroding  margins  on  the  products  it  sells  and  reducing  the  valuation  of  the 
inventory it holds. 

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Monitoring  inventory  levels,  periodic  review  of  inventory  valuation  across  segments,  and  increasing  the 
geographic  distribution  and  industry  alignments  of  our  dealer  network  assist  in  reducing  the  impact  of  a 
significant market downturn in one particular region or industry. However, the majority of sales continue to be 
derived  from  the  Agriculture  sector.  Consequently,  market  factors  affecting  the  liquidity  and  outlook  for  our 
Agriculture  customers  can  significantly  impact  demand  for  equipment  sales,  and  to  a  lesser  extent,  parts  and 
service. Ongoing focus on internal efficiencies and excellence in after-market service to our customers assist in 
maintaining gross margin in periods where our customers are not focused on capital investment.  

Foreign Currency Exposure 
Many  of  our  products,  including  equipment  and  parts,  are  based  on  a  U.S.  dollar  price  as  they  are  supplied 
primarily  by  U.S.  manufacturers  but  are  settled  in  Canadian  dollars  as  they  are  received.  This  may  cause 
fluctuations in the sales values assigned to equipment and parts inventories, as inventory is recorded based on 
Canadian dollar cost at the time of receipt but is sold to the customer based on market pricing prevailing at the 
time of sale. Both sales revenues and gross profit margins may fluctuate based on differences in foreign exchange 
rates between the purchase of inventory and sale of inventory. Certain of the Company’s manufacturers also have 
programs  in  place  to  facilitate  and/or  reduce  the  effect  of  foreign  currency  fluctuations,  primarily  on  the 
Company’s new equipment inventory purchases.  

Further,  a  portion  of  the  Company’s  owned  inventory  is  floor  planned  in  U.S.  dollars.  As  such,  U.S.  dollar- 
denominated floor plan payables are exposed to fluctuations in the U.S. dollar exchange rate until the unit is sold 
and the floorplan is repaid. At the time of sale, the Company determines a margin based on the replacement cost 
of the inventory at the time of sale, not the initial cost of the inventory at the time of purchase. In so doing, the 
Company’s objective is to obtain a target margin on the sale of inventory, by calculating the sale margin based on 
the  cost  of  repaying  the  U.S.  dollar  floorplan  as  at  the  sale  date.  If  the  Company  was  unable  to  recapture 
fluctuations in the U.S./CAD dollar in the sales price for equipment floor planned in U.S. dollars, a $0.01 change in 
the  U.S.  exchange  rate  would  have  increased  (decreased)  comprehensive  income  by  $0.3  million  (2018  -  $0.1 
million), based on the U.S. dollar floor plan balances at December 31, 2019. From time to time, the Company also 
enters  into  foreign  exchange  forward  contracts  to  provide  the  Company  Canadian  dollar  cost  certainty  for 
equipment  ordered  for  customers  from  the  manufacturer  in  U.S.  dollars,  having  quoted  customers  a  fixed 
Canadian dollar price at the time the order was placed.  

In  addition,  the  Company  is  exposed  to  foreign  currency  fluctuation  related  to  translation  adjustments  upon 
consolidation of its Australian and New Zealand operations. These foreign subsidiaries report operating results in 
Australia and New Zealand dollars, respectively. Movements in these currencies relative to the Canadian dollar will 
impact  the  consolidated  results  of  these  operations.  Based  on  the  Company’s results  reported  from its  foreign 
subsidiaries,  a  strengthening  or  weakening  of  the  Canadian  dollar  by  5%  against  the  New  Zealand  dollar  at 
December 31, 2019 would have increased (decreased) comprehensive income by $0.5 million (2018 - $0.4 million). 
A strengthening or weakening of the Canadian dollar by 5% against the Australian dollar at December 31, 2019 
would have increased (decreased) comprehensive income by $0.5 million (2018 -$0.4 million). 

Interest Rate Risk 
The Company’s cash flow is exposed to changes in interest rates on its floor plan arrangements and certain term 
debt which bear interest at variable rates. The cash flows required to service these financial liabilities will fluctuate 
as a result of changes in market interest rates. The Company mitigates its exposure to interest rate risk by utilizing 
excess cash resources to buy-down or pay-off interest-bearing contracts, and by managing its floor plan payables 
and inventory levels (turnover) to maximize the benefit of interest-free periods, where available.  

Based on the Company’s outstanding long-term variable rate debt at December 31, 2019, a change in 100 basis 
points in interest rates would impact the Company’s annual interest expense by approximately $2.3 million (2018 
- $2.0 million).  

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Reliance on our Key Manufacturers and Dealership Arrangements 
Cervus’ primary source  of  income is from the  sale  of  agriculture, transportation,  and industrial  equipment  and 
products and services pursuant to agreements to act as an authorized dealer. The agreement with John Deere 
Limited (“JDL”) provides a framework under which JDL can terminate a John Deere dealership if such dealership 
fails to maintain certain performance and equity covenants. Each contract also provides a one-year remedy period 
whereby the Company has one year to restore any deficiencies.  

The dealership agreements with John Deere obligate the Company to assume leased equipment at residual value 
upon  the  maturity  of  customers’  leases  with  John  Deere. This  equipment  is  then  sold  by  Cervus  as  used 
equipment. In a market of declining equipment demand, residual values set at the beginning of a 5-year lease 
term may exceed market value of the equipment upon lease maturity. Cervus routinely reviews the residual values 
and maturity of customers’ leases with John Deere and is satisfied with the residual values reflected in the leases 
and the Company’s ability to profitably market the equipment as leases mature. At December 31, 2019, customer 
equipment leases with John Deere represented residual values of $316 million, maturing over the next five years.  

The Company also has dealership agreements in place with Peterbilt, Clark, Sellick, Doosan, JLG, and a distribution 
agreement  with  Baumann. These  agreements  are  generally  one  to  three-year  agreements  and  are  normally 
renewed annually, except for unusual situations such as bankruptcy or fraud.  

The success of our dealerships depends on the timely supply of equipment and parts from our manufacturers to 
ensure the timely delivery of products and services to our customers. We also depend on our suppliers to provide 
competitive prices and quality products. Currently, all of our dealership contracts are in good standing with our 
supply partners. There can be no guarantee that:  

(i) 

(ii) 

circumstances will not arise which give these equipment manufacturers the right to terminate their 
dealership agreements, or  
one or more of the equipment manufacturers will decide not to renew their dealership agreements 
with us upon expiry. 

Inventory Risk 

The Company’s inventory consists primarily of new and used equipment related to our Agriculture, Transportation 
and Industrial segments. We acquire new inventory from our OEMs for retail sale. Used inventory, particularly in 
our  Agriculture  segment,  is  primarily  acquired  in  the  form  of  trade-ins.  While  the  Company  believes  it  has 
appropriate inventory management systems in place, variations in market demand for the products we sell, as 
well  as  external  market  conditions  beyond  our  control,  can  result  in  certain  items  in  our  inventory  becoming 
obsolete, or otherwise requiring an impairment of our inventory balance. 

Industry Competitive Factors 
Authorized  John  Deere  agriculture  dealerships  sell  John  Deere  agriculture,  turf,  and  sport  products  and 
equipment. The  majority of  the  Company’s sales  are  derived  from the  Agriculture  sector.  The  retail agriculture 
equipment industry is very competitive. The Company faces a number of competitors, including other “in-line” 
John Deere dealerships and other competitors including authorized Agco, CLAAS, Case, Kubota and New Holland 
dealerships  that  may  be  located  in  and  around  communities  in  which  the  Company’s  dealerships  are  located. 
Deere  &  Company  has  a  reputation  for  the  manufacture  and  delivery  of  high  quality,  competitively  priced 
products.  John  Deere  has  the  largest  market  share  of  manufacturing  and  sales  of  farm  equipment  in  North 
America. There can be no assurance that John Deere will continue to maintain its market share in the future.  

The Transportation equipment group primarily sells transport equipment through PACCAR, which manufacturers 
Peterbilt and Kenworth trucks. The major competitors to Peterbilt are Kenworth, International, Freightliner, Volvo, 
and Mack trucks. The segment is highly dependent on consumer and commercial transportation of goods, as well 
as service-based industries including oil and gas in western Canada, and manufacturing in eastern Canada. This 
diverse customer base mitigates a portion of the risks inherent in any one of these customer segments.  

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The  Industrial  segment  sells  industrial  equipment  from  several  manufacturers,  with  Clark,  Sellick,  and  Doosan 
being  the  major  suppliers.  Their  major  competitors  are  Toyota,  Hyster,  Crown,  and  Caterpillar.  Industrial 
equipment  is  primarily  sold  to  building  supply  companies,  warehousing,  food  processors,  oilfield  supply 
companies, and the grocery industry. This customer diversity mitigates, to some degree, the risks inherent in any 
one of these customer segments.  

Presently, the majority of Transportation and Industrial equipment segment revenues are derived from the sale of 
Peterbilt,  Sellick,  and  Doosan  equipment  and  products.  All  these  equipment  manufacturers  have  established 
themselves as industry leaders in our markets for the manufacture and delivery of on-highway, vocational and 
medium duty transportation equipment and light industrial equipment. There can be no assurance however that 
these suppliers will continue to manufacture high quality, competitively priced products or maintain their market 
share in the future. 

Seasonality and Cyclicality 
The Canadian, New Zealand and Australian retailing of agricultural, transportation, and industrial equipment is 
influenced by seasonality. Sales activity for the Agricultural equipment segment is normally highest between April 
and September during growing  seasons in  Canada and July  through  December in  New Zealand and  Australia. 
Activity in  the Transportation sector generally increases in winter months, while the Industrial sector generally 
slows in the winter months. As a result, income or losses may not accrue uniformly from quarter to quarter.  

Human Resources 
The  ability to  provide  high-quality services  to  our  customers  depends  on  our  ability to  attract and retain well-
trained,  experienced  employees.  The  Company  relies  on  the  skills  and  availability  of  trained  and  experienced 
technicians  in  order  to  provide  efficient  and  appropriate  services  to  customers.  Hiring  and  retaining  such 
individuals is critical to the success of our business. Demographic trends are reducing the number of individuals 
entering the trades, making access to skilled individuals more difficult. The Company has numerous rural locations 
which make attracting and retaining skilled individuals more difficult. We have established a number of human 
resource initiatives and compensation strategies to address this risk. 

Legislative 
The Company is subject to comply with a broad range of legislation, regulation and government policies. A change 
in existing legislation could negatively impact operations.  

Increased  political  pressure  on  carbon  emissions  has  led  to  the  institution  of  carbon  taxes.  The  impact  to  our 
immediate business is the cash flow implications for our customers. While the full impact of carbon pricing cannot 
yet be determined, the Company is managing this risk by increased focus on emissions control features in the 
products  we  sell  and  being  knowledgeable  regarding  recent  developments  in  new  techniques  for  reducing 
carbon emissions for our farm customers.  

Trade relations with China, primarily China’s ongoing ban on canola exports has impacted the Company and its 
customers, with the ban on pork and beef exports being lifted in the fourth quarter of 2019. Political changes in 
the U.S. may have an impact on duties charged for goods sold to the U.S. At this point, the Company is an importer 
of  goods  from the  U.S. and  the  overall  impact of  tariffs has  not been  significant, although it  could  become so 
depending on the legislative actions of national governments.  

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Environmental Risks 
Our  dealerships  routinely  handle  hazardous  and  non-hazardous  waste  as  part  of  their  day-to-day  operations. 
Although the Company believes it is in full compliance with applicable laws, the Company may be involved in, 
and  subject  to,  incidents  and  conditions  that  render  us  in  non-compliance  with  environmental  laws  and 
regulations. The Company has established safety programs to help reduce these risks. The Company is not aware 
of any material environmental liabilities at this time. 

Acquisition and Integration Risks  
Strategic  acquisitions  have  been  an  important  element  of  Cervus’  business  strategy,  and  Cervus  expects  to 
continue to  pursue  such  acquisitions  in  the  future.  Although  Cervus  engages  in  discussions  with,  and  submits 
proposals to acquisition candidates, suitable acquisitions may not be available in the future on reasonable terms. 
If Cervus does identify an appropriate acquisition candidate, Cervus may not be able to successfully negotiate the 
terms  of  the  acquisition,  finance  the acquisition  or,  if  the  acquisition  occurs,  effectively  integrate  the  acquired 
business into Cervus’ existing business. In addition, the negotiation of a potential acquisition and the integration 
of an acquired business may require a disproportionate amount of management's attention and resources.  

Cervus’  inability  to  successfully  identify,  execute,  or  effectively  integrate  future  or  previous  acquisitions  may 
negatively affect its results of operations. Even though Cervus performs a due diligence review of the businesses 
it acquires consistent with industry practices, such reviews are inherently incomplete. Conducting an in-depth due 
diligence  review  of  a  business  may  not  necessarily  reveal  existing  or  potential  problems  or  permit  Cervus  to 
become familiar enough with the business to fully assess its deficiencies and potential. Even when problems are 
identified, Cervus may assume certain risks and liabilities in connection with the acquired business.  

Credit Risk 
By granting  credit  sales  to  customers,  it  is possible  these  customers  may experience  financial  difficulty and be 
unable to fulfill their repayment obligations. The Company’s revenue is generated from customers in the farming, 
transportation and industrial equipment industries, resulting in a concentration of credit risk from customers in 
these industries. Our Agriculture segment is influenced by the prices of crop inputs, commodity prices, as well as 
local  and global weather patterns  in  a  growing season. Our Transportation segment  is  influenced  by  regional, 
national, and North American economic activity, particularly factors impacting oil and gas activity, manufacturing 
and the demand for, and transportation of, consumer and industrial goods. Our Industrial equipment segment is 
influenced  by  general  economic  and  warehouse  activity,  and  due  to  location,  oil  prices  for  Western  Canadian 
crude oil. 

A significant decline in economic conditions within these industries would increase the risk that customers will 
experience financial difficulty and be unable to fulfill their obligations to the Company. The Company’s exposure 
to  credit  risk  arises  from  granting  credit  sales  and  is  limited  to  the  carrying  value  of  accounts  receivable,  and 
deposits and guarantees with John Deere. The Company’s revenues are normally invoiced with payment terms of 
due on invoice or net 30 days. The average time to collect the Company’s outstanding accounts receivable was 
approximately  15  days  for  the  year  ended  December  31,  2019  and  13  days  for  2018.  No  single  outstanding 
customer balance, excluding sales contract financing receivables, represented more than 10% of total accounts 
receivable. The Company mitigates its credit risk by assessing the credit worthiness of its customers on an ongoing 
basis.  The  Company  closely  monitors  the  amount  and  age  of  balances  outstanding  on  an  on-going  basis  and 
establishes provisions for bad debts based on specific customers’ credit risk, historical trends, and other economic 
information. 

Capital Risk Management 

The Company’s objective when managing its capital is to safeguard its ability to continue as a going concern, so 
that it generates returns for shareholders, expands business relationships with stakeholders, and identifies risk 
and allocates its capital accordingly. In the management of capital, the Company considers its capital to comprise 
long-term debt, the current portion of long-term debt and all components of equity.  

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The Company sets the amount of capital in proportion to risk. The Company manages the capital structure and 
makes adjustments to it in light of changes in economic conditions and the risk characteristics of the underlying 
assets. In order to maintain or adjust the capital structure, the Company may issue or repurchase shares, raise or 
retire term debt, and/or adjust the amount of distributions paid to shareholders.  

The Company uses the following ratios in determining its appropriate capital levels: 

a)  Debt to Total Capital ratio (long-term debt plus current portion of long-term debt divided by long-term 

debt plus current portion of long-term debt plus book value of equity);  

b)  Return  on  Invested  Capital  ratio  (income  before  income  tax  expense  plus  interest  on  long-term  debt 

divided by total capital);  

c)  Debt  to  Tangible  Assets  ratio  (calculated  as  total  debt  divided  by  total  assets  less  goodwill  and 

intangibles); and, 

d)  Fixed Charge Coverage ratio (calculated as adjusted earnings divided by contractual principle, interest, 

shareholder distributions, and lease payments).  

There were no changes in the Company’s approach to capital management in the period.  

Debt Financing 

The ability of the Company to pay dividends or make other payments or advances is subject to applicable laws 
and contractual restrictions contained in the instruments governing the Company’s indebtedness. The degree to 
which  the  Company  is  leveraged  could  have  important  consequences  to  the  holders  of  the  Common  Shares, 
including:  
 

The  Company’s  ability  to  obtain  additional  financing  for  working  capital,  capital  expenditures  or 
acquisitions in the future may be limited;  

  A significant portion of the Company’s cash flow from operations may be dedicated to the payment of 
the principal and interest on its indebtedness, thereby reducing funds available for future operations and 
distributions; and 

  Certain of the Company’s borrowings may be at variable rates of interest, which exposes it to the risk of 
increased interest rates; and that the Company may be vulnerable to economic downturns including the 
Company’s ability to retain and attract customers.  

Also, there can be no assurance that the Company will continue to generate sufficient cash flow from operations 
to meet required interest and principal payments. Further, the Company is subject to the risk that any of its existing 
indebtedness may not be able to be refinanced upon maturity or that the terms of such financing may not be as 
favorable as the terms of its existing indebtedness. These factors may adversely affect the frequency or amounts 
of dividends paid by the Company. 

The  Company’s  various  credit  facilities  provide  first  charge  security  interests  on  all  of  its  assets  to  its  various 
lenders. These credit facilities contain numerous terms and covenants that limit the discretion of management 
with respect to certain business matters. These covenants place restrictions on, among other things, the ability of 
the  Company  to  create  liens  or  other  encumbrances,  to  pay  dividends  on  its  securities  or  make  certain  other 
payments, investments, loans and guarantees and to sell or otherwise dispose of assets and merge or consolidate 
with  another  entity.  In  addition,  the  credit  facilities  contain  a  number  of  financial  covenants  that  require  the 
Company to meet certain financial ratios and financial condition tests. A failure to comply with the obligations in 
the credit facilities could result in a default which, if not cured or waived, could result in a reduction or termination 
of the Company’s dividends, and may permit acceleration of the relevant indebtedness. If the indebtedness under 
the credit facilities were to be accelerated, there can be no assurance that the assets of the Company would be 
sufficient to repay in full that indebtedness.  

Although  the  Company  intends  to  pay  quarterly  dividends  to  the  holders  of  the  Company’s  Common  Shares, 
subject to board approval, these dividends are not assured and may be reduced or suspended in order to comply 
with the credit facilities of the Company. The market value of the Common Shares may decline if the Company is 
unable to meet its dividend targets in the future, and that decline may be significant.  

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Cyber Security and Terrorism 

The  Company may be  threatened  by  problems such as cyber
attacks, computer  viruses,  or  terrorism that  may 
disrupt  operations  and  harm  operating  results.  The  Company’s  business  requires  the  continued  operation, 
maintenance and upgrade of information technology systems and network infrastructure, which we rely upon to 
process, transmit and store electronic data. Despite the implementation of security measures, technology systems 
are  vulnerable  to  disability  or  failures  due  to  hacking,  viruses,  acts  of  war  or  terrorism,  and  other  causes;  the 
Company  cannot  provide  assurance  that  all  cyber  security  problems  can  be  prevented.  If  the  Company’s 
information  technology  systems  were  to  fail  and  the  Company  was  unable  to  recover  in  a  timely  way,  the 
Company might be unable to fulfill critical business functions or be exposed to legal claims and liabilities, which 
could have a material adverse effect on its business, reputation, financial condition, and results of operations.  

‐

The Company maintains cyber-risk insurance, but this insurance may not be sufficient to cover all of our losses 
from any breaches of our information technology systems and network infrastructure. 

Critical Accounting Estimates and Judgments 

Preparation  of  unaudited  and  audited  consolidated  financial  statements  requires  that  we  make  assumptions 
regarding accounting estimates for certain amounts contained within the unaudited and audited consolidated 
financial statements. We believe that each of our assumptions and estimates is appropriate to the circumstances 
and  represents  the  most  likely  future  outcome.  However,  because  of  the  uncertainties  inherent  in  making 
assumptions  and  estimates  regarding  unknown  future  outcomes,  future  events  may  result  in  significant 
differences  between  estimates  and  actual  results.  In  making  estimates  and  judgments,  management  relies  on 
external information and observable conditions where possible, supplemented by internal analysis as required. 
Management reviews its estimates and judgments on an ongoing basis.  

Determination of Fair Values 
A number of the Company’s accounting policies and disclosures require the determination of fair value, for both 
financial  and  non-financial  assets  and  liabilities.  Fair  values  have  been  determined  for  measurement  and/or 
disclosure purposes based on the following methods.  

Fair Value of Assets and Liabilities Acquired in Business Combinations  
The value of acquired assets and liabilities on the acquisition date require the use of estimates to determine the 
purchase price allocation. Estimates are made as to the valuations of property, plant, and equipment, intangible 
assets, and goodwill, among other items. These estimates have been discussed further below. 

Property, Plant and Equipment 
The  fair  value  of  property,  plant  and  equipment  recognized  as  a  result  of  a  business  combination  or  when 
determined  in  an  impairment  test  is  the  estimated  amount  for  which  a  property  could  be  exchanged  on  the 
measurement  date  between  a  willing  buyer  and  a  willing  seller  in  an  arm’s  length  transaction  after  proper 
marketing wherein the parties had each acted knowledgeably. The fair value of items of plant, equipment, fixtures 
and fittings is based on the market approach and cost approaches using quoted market prices for similar items 
when  available  and  depreciated  replacement  cost  when  appropriate.  Depreciated  replacement  cost  reflects 
adjustments for physical deterioration as well as functional and economic obsolescence. 

Intangible Assets 
The fair value of dealership distribution agreements and trade names acquired in a business combination is based 
on the incremental discounted estimated cash flows realized post acquisition, or expenditures avoided, as a result 
of owning the intangible assets. The fair value of customer lists acquired in a business combination is determined 
using  income-based  approaches, whereby  the  subject  asset is valued  after  deducting  a fair return on  all  other 
assets  that  are  part  of  creating  the  related  cash  flows.  The  fair  value  of  other  intangible  assets  including  non-
competition agreements  is  based  on  the  discounted  cash  flows  expected  to  be derived  from  the  use  and any 
residual value of the assets. 

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Inventories 
The  fair value  of  inventories  acquired  in  a business  combination  is determined  based on  the  estimated  selling 
price in the ordinary course of business less the estimated costs of completion and costs related to sale of the 
inventories. 

Trade and Other Receivables 
The fair value of trade and other receivables is estimated at the present value of the future cash flows, discounted 
at the market rate of interest at the reporting date. The fair value is determined for disclosure purposes or when 
such assets are acquired in a business combination. 

Other Non-Derivative Financial Liabilities 
Fair value, which is determined for disclosure purposes, is calculated based on the present value of future principal 
and interest cash flows, discounted at the market rate of interest at the reporting date.  

Derivative Financial Instruments 
The  fair value  of  foreign currency derivative  financial  instruments is calculated  based on  a market comparison 
technique. The fair value is based on similar contracts in an active market and based on quotes using the prevailing 
foreign exchange translation rate from the Bank of Canada or similar sources.  

Taxation Matters  
Income  tax  provisions,  including  current  and  future  income  tax  assets  and  liabilities,  require  estimates  and 
interpretations  of  federal  and  provincial  income  tax  rules  and  regulations,  and  judgments  as  to  their 
interpretation and application to our specific situation. Estimates are also made as to the availability of future 
taxable profit against which carryforward tax losses can be used. 

Lease Arrangements 
In  determining  classification  of  leases  as  an  operating  or  finance  lease,  the  Company  applies  judgment  to 
determine  whether  substantially  all  of  the  significant  risks  and  rewards  of  ownership  are  transferred  to  the 
customer  or  remain  with  the  Company.  These  judgments  can  be  significant  as  to  how  the  Company  classifies 
amounts related to the arrangements as rental equipment, net investment in finance lease, or lease obligation of 
these arrangements.  

Net Realizable Value of Inventories 
Inventories  are  recorded  at  the  lower  of  cost and  net realizable  value.  The  most  significant  area of  accounting 
estimate involves our evaluation of used equipment inventory net realizable value. We perform ongoing quarterly 
reviews  of  our  used  equipment  inventories  based  upon  local  market  conditions  and  the  changes  in  the  U.S. 
currency exchange rates to  determine whether any adjustments are required  to our carrying cost of  inventory 
balances to ensure they are properly stated. 

Asset Impairment  
We assess the carrying value of long-lived assets, which include property, plant, and equipment and intangible 
assets, for indications of impairment when events or circumstances indicate that the carrying amounts may not 
be  recoverable  from  estimated  cash  flows.  Estimating  future  cash  flows  requires  assumptions  about  future 
business conditions and technological developments. Significant, unanticipated changes to these assumptions 
could require a provision for impairment in the future.  

Judgment is used in identifying impairment triggers and the cash generating unit or group of cash generating 
units at which goodwill, intangible assets, and property and equipment are monitored for internal management 
purposes and identifying an appropriate discount rate for these calculations. 

Goodwill is assessed for impairment at least annually. This assessment includes a comparison of the carrying value 
of the Cash Generating Unit (“CGU”) to its estimated recoverable amount to ensure that the recoverable amount 

                                                                                                                                                             Cervus Annual Report 2019 

58  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

40 40 

  
 
 
 
 
 
 
 
 
 
 
 
is greater than the carrying value. The recoverable amount of an asset or cash-generating unit is the greater of its 
value  in  use  and  its  fair  value  less  costs  to  sell.  In  assessing  value  in  use,  the  estimated  future  cash  flows  are 
discounted to their present value using a pre-tax discount rate that reflects current market assessments of the 
time value of money and the risks specific to the asset. These valuation methods employ a variety of assumptions, 
including future revenue growth, expected profit, and profit multiples. Estimating the recoverable amount of a 
CGU is a subjective process and requires the use of our best estimates. If our estimates or assumptions change 
from those used in our current valuation, we may be required to recognize an impairment loss in future periods.  

Changes in Significant Accounting Policies 

IFRS 16 Leases 
The Company adopted IFRS 16 Leases effective January 1, 2019. IFRS 16 replaces existing lease guidance, including 
IAS 17 Lease, IFRIC Determining whether an Arrangement contains a Lease, SIC-15 Operating Leases – Incentives 
and SIC 27 Evaluating the Substance of Transactions Involving the Legal Form of a Lease. 

The  Company  has  adopted  IFRS  16  using  the  modified  retrospective  approach,  with  the  cumulative  effect  of 
initially applying this standard recognized in retained earnings on the date of initial application (i.e., January 1, 
2019). Accordingly, the comparative 2018 information has not been restated, and continues to be reported under 
IAS 17 and IFRIC 4.  Refer to Note 4 and Note 13 of the Audited Financial Statements for the year ended December 
31, 2019 for a detailed discussion of the new lease standard. 

The  adoption  of  IFRS  16  resulted  in  an  increase  in  depreciation  and  interest  expense,  and  a  reduction  in  rent 
expense. The adoption of IFRS 16 does not alter the cash payments made under rents compared to immediately 
prior  to  transition.  To  aid  in  comparability  to  prior  periods,  the  current  period  impact  of  adopting  IFRS  16  on 
components  of  the  Statement  of  Comprehensive  (Loss)  Income  is  disclosed  below  and  throughout  this 
Management’s Discussion and Analysis as follows: 

Consolidated 

$ thousands
Increase (decrease) in:

Gross profit
     Rent expense

     Depreciation expense

Three month period ended 
December 31, 2019

Year ended December 31, 
2019

                                             (118)                                              (408)

                                          (3,221)

                                       (12,860)

                                           2,334 

                                           9,448 

Selling, general and administrative expense
     Net finance costs

Loss before income tax expense
     Income tax expense

Loss for the period

(887)
1,620

851
-

851

(3,412)
6,587

3,583
664

4,247

                                                                                                                                                             Cervus Annual Report 2019 

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41 41 

  
 
 
 
 
 
 
 
                                             
                                         
                                           
                                           
                                              
                                           
                                                    
                                              
                                              
                                           
 
 
 
 
 
 
 
 
Agriculture 

($ thousands)
Increase (decrease) in:

Gross profit

     Rent expense

     Depreciation expense

Three month period ended 
December 31, 2019

Year ended December 31, 
2019

                                                    - 
                                               (70)
                                          (2,037)                                           (8,207)

                                           1,325 

                                           5,443 

Selling, general and administrative expense
     Net finance costs

Loss before income tax expense

(712)
1,235

593

(2,764)
5,026

2,262

Transportation 

($ thousands)
Increase (decrease) in:

Gross profit

     Rent expense

     Depreciation expense

Three month period ended 
December 31, 2019

Year ended December 31, 
2019

                                               (48)                                              (408)
                                             (653)                                           (2,559)

                                               524 

                                           2,072 

Selling, general and administrative expense
     Net finance costs

Loss before income tax expense

(129)
307

226

(487)
1,247

1,168

Industrial  

($ thousands)
Increase (decrease) in:

     Rent expense

     Depreciation expense

Three month period ended 
December 31, 2019

Year ended December 31, 
2019

                                             (410)                                           (1,611)

                                               372 

                                           1,481 

Selling, general and administrative expense
     Net finance costs

Loss before income tax expense

(38)
68

30

(130)
265

135

Corporate 

($ thousands)
Increase (decrease) in:

     Rent expense

     Depreciation expense

Three month period ended 
December 31, 2019

Year ended December 31, 
2019

                                             (121)                                              (483)

                                               113                                                 452 

Selling, general and administrative expense
     Net finance costs

Loss before income tax expense

(8)
10

2

(31)
49

18

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42 42 

  
 
 
                                             
                                         
                                           
                                           
                                              
                                           
 
 
                                             
                                             
                                              
                                           
                                              
                                           
 
 
                                               
                                             
                                                
                                              
                                                
                                              
 
 
                                                 
                                               
                                                
                                                
                                                   
                                                
 
 
 
Responsibility of Management and Board 

Disclosure Controls 

Management, under the supervision of the Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), is 
responsible for establishing and maintaining adequate disclosure controls and procedures (“DC&P”), as defined by 
National  Instrument  52-109.  Disclosure  controls  and  other  procedures  are  designed  to  provide  reasonable 
assurance that information required to be disclosed in documents filed or submitted under securities legislation is: 
(i) recorded, processed, summarized and reported within the time periods specified in securities legislation; and (ii) 
accumulated and communicated to the Company’s management, including the CEO and CFO, as appropriate to 
allow timely decisions regarding required disclosure.  

The CEO and the CFO, together with other members of management, have designed the Company’s disclosure 
controls  and  procedures  in  order  to  provide  reasonable  assurance  that  material  information  relating  to  the 
Company and its consolidated subsidiaries would have been known to them, and by others, within those entities.  

The CEO and the CFO have evaluated, or caused to be evaluated under their supervision, the effectiveness of the 
Company’s disclosure controls and procedures. Based on that evaluation, the CEO and the CFO concluded that the 
Company’s disclosure controls and procedures were effective as at December 31, 2019. 

Internal Controls over Financial Reporting 
Management, under the supervision of the CEO and CFO, is responsible for establishing and maintaining adequate 
internal control over financial reporting (“ICFR”), as defined by National Instrument 52-109. Internal control over 
financial reporting is a process designed by, or under the supervision of, the CEO and the CFO and effected by the 
Board of Directors, management and other personnel to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with IFRS. 

The CEO and the CFO have evaluated, or caused to be evaluated under their supervision, the effectiveness of the 
Company’s internal control over financial  reporting as at December 31, 2019, based on the criteria set forth in 
Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission  (“COSO”),  (2013).  Based  on  that  evaluation,  the  CEO  and  the  CFO  concluded  that  the  Company’s 
internal control over financial reporting was effective as at December 31, 2019. 

There have been no changes in the design of the Company’s internal control over financial reporting during 2019 
that  would  materially  affect,  or  are  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over 
financial reporting.  

It should be noted that a control system, including the Company’s DC&P and ICFR, no matter how well conceived 
or operated, can provide only reasonable, not absolute, assurance that the objective of the control system will be 
met, and it should not be expected that DC&P and ICFR will prevent all errors or fraud.  

                                                                                                                                                             Cervus Annual Report 2019 

61  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

43 43 

  
 
 
 
 
 
 
 
 
 
 
 
Cautionary Note Regarding Forward-Looking Statements 

Statements made by the Company in this report, in other filings with Canadian securities regulators and in other 
communications include forward-looking statements within the meaning of applicable securities laws (“forward-
looking  statements”).  These  statements  include,  but  are  not  limited  to,  statements  about  the  Company’s 
objectives,  strategies  and  initiatives,  financial  performance  expectations  and  other  statements  made  herein, 
whether  with  respect  to  the  Company's  businesses  or  the  economies  of  the  countries  where  the  Company 
operates. Generally, forward-looking statements can be identified by the use of forward-looking terminology such 
as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “planned”, “estimates”, “forecasts”, 
“intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases which state 
that  certain  actions, events or  results  “may”, “could”,  “would”,  “should”,  “might” or  “will  be taken”, “occur”, “be 
achieved”, or other similar expressions of future or conditional verbs. 

Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may 
cause the actual results, level of activity, closing of transactions, performance or achievements of the Company to 
be materially different from those expressed or implied by such forward-looking statements, including but not 
limited to risks related to general economic conditions, the industries and customers served by the Company, its 
principal  equipment  partners,  currency  exchange  rates,  funding  requirements,  fluctuating  interest  rates, 
legislative  and  regulatory  developments,  changes  in  accounting  standards,  and  competition  as  well  as  those 
factors discussed under the heading “Business Risks and Uncertainties” herein and in the Company's documents 
filed on SEDAR at www.sedar.com. 

All material assumptions used in making forward-looking statements are based on management's knowledge of 
current  business  conditions  and expectations  of  future  business, economic and market conditions  and  trends. 
Although the Company believes the assumptions used to make such statements are reasonable at this time and 
has attempted to identify in its continuous disclosure documents important factors that could cause actual results 
to differ materially from those contained in forward-looking statements, there may be other factors that cause 
results not to be as anticipated, estimated or intended. Certain material assumptions are applied by the Company 
in making forward-looking statements. There can be no assurance that such statements will prove to be accurate, 
as actual results and future events could differ materially from those anticipated in such statements. Accordingly, 
readers  should  not place  undue  reliance  on  forward-looking  statements. The  Company does  not undertake  to 
update any forward-looking statements that are contained herein, except in accordance with applicable securities 
laws. 

The  most  recent  quarterly  dividend  payment  of  $0.11  per share was made  to  the  shareholders of  record  as of 
December 31, 2019, on January 15, 2020. See “Capital Resources - Cautionary Note Regarding Dividends” for a 
cautionary note regarding future dividends. 

                                                                                                                                                             Cervus Annual Report 2019 

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44 44 

  
 
 
 
 
 
 
 
 
 
 
 
Material Assumptions and Risks for 2024 Targets 
The following material assumptions and risks were made in establishing the Company’s key performance indicator 
targets for the fiscal year 2024. 

Return on Invested Capital 
Material assumptions: 
- 
- 
- 
Material risks: 
- 

Realization of the product support gross profit, absorption and inventory turnover targets discussed below. 
Prudent management of working capital. 
Effective management of the Company’s capital allocation priorities. 

Lower  than  anticipated  earnings  growth;  refer  to  the  product  support  gross  profit  and  absorption  risks 
discussed below.   
Short-term effects from the Company’s capital-allocation initiatives, including the potential impact of organic 
and inorganic growth initiatives designed to create long-term growth. 

- 

Product Support Gross Profit Growth 
Material assumptions: 
-  All business segments will contribute positively to the consolidated product support gross profit growth. 
- 

Product support revenue growth will be driven by an expansion of current product support offerings and the 
introduction of new revenue lines. 
Successful  implementation  of  initiatives  to  improve  the  gross  profit  margin  percentage  of  our  product 
support departments. 

- 

Material risks: 
-  Adverse economic, foreign exchange, trade or regulatory conditions which negatively impact demand for our 

- 

- 

products and services. 
Pricing  pressure  from  existing  competitors,  new  entrants  to  the  market  and  accelerated  disruption  from 
online competitors. 
Lower or lesser contributions than expected from initiatives to improve gross profit margin percentage of our 
product support departments. 

-  Our ability to attract and retain qualified employees to provide our product support offering. 

Absorption Percentage 
Material assumptions: 
- 

Realization of the product support gross profit objective discussed above, while limiting the increase in our 
fixed expense base. 
Fixed expenses have been assumed to increase at an inflationary rate, while variable expenses are assumed 
to increase in line with revenues. 

Material risks: 
- 

Lower than anticipated product support gross profit growth; refer to the product support gross profit risks 
discussed above.   
Short-term effects of new product support initiatives designed to create long-term improvements in product 
support gross profit and absorption.  

-  Adverse regulatory or economic conditions that result in an unforeseen increase in operating costs. 

- 

- 

- 

Equipment Inventory Turnover 
Material assumptions: 
- 

There will not be a significant change in market demand for equipment across our business segments over 
the five-year period. 
Successful implementation of new processes and a new commissions structure will improve the management 
of used inventory that is taken on trade in our Canadian agriculture operations. 

Material risks: 
-  Adverse economic, foreign exchange, trade or regulatory conditions which negatively impact demand for our 

- 

equipment inventory. 
Equipment inventory ordering from OEMs can require significant lead time. In the period between ordering 
inventory from OEMs, and the delivery of that equipment, market demand can shift resulting in  inventory 
levels that are not in line with market demand. 

                                                                                                                                                             Cervus Annual Report 2019 

63  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

45 45 

  
 
 
 
 
 
 
 
 
 
 
 
Additional GAAP Financial Measures 

This  MD&A  contains  certain  financial  measures  considered  additional  GAAP  measures,  where  the  Company 
considers  such  information  to  be  useful  to  the  understanding  of  the  Company’s  results.  These  measures  are 
identified and defined below:  

Gross Profit 
Gross profit refers to  the Company’s total revenue less costs directly attributed  to generating  the related sales 
revenue.  This  additional  IFRS  measure  is  identified  in  our  Audited  Consolidated  Financial  Statements  on  the 
statement of comprehensive income. Gross profit provides a measure to assess the Company’s profitability and 
efficiency of revenue generated, prior to considering selling, general and administrative expenses.  

Gross  profit  margin  is  the  percentage  resulting  from  dividing  Gross  Profit  from  a  transaction  by  the  revenue 
generated by the same transaction.  

Income (Loss) from Operating Activities 
Income from operating activities refers to income (loss), excluding: general interest expense recognized outside 
of cost of goods sold, interest income, share of profit (loss) from equity investees, and income tax. This additional 
IFRS measure is identified in our Audited Consolidated Financial Statements on the statement of comprehensive 
income. Income from operating activities is a useful supplemental earnings measure as it provides an indication 
of the financial results generated by our principal business activities prior to consideration of how these activities 
are financed or how the results are taxed in various jurisdictions and the effects of earnings from equity investees.  

Non-GAAP Financial Measures 

This MD&A contains certain financial measures that do not have any standardized meaning prescribed by IFRS. 
Therefore,  these  financial  measures  may  not  be  comparable  to  similar  measures  presented  by  other  issuers. 
Investors are cautioned that these measures should not be construed as an alternative to profit or to cash flow 
from  operating,  investing,  and  financing  activities  determined  in  accordance  with  IFRS  as  indicators  of  our 
performance. These measures are provided to assist investors in determining our ability to generate profit and 
cash flow from operations and to provide additional information on how these cash resources are used. These 
financial measures are identified and defined below:  

Working Capital 
Working capital is calculated as current assets less current liabilities. Working capital ratio is calculated as current 
assets divided by current liabilities. 

Adjusted Free Cash Flow 
Adjusted free cash flow is a measure used by management to evaluate its performance. Adjusted free cash flow is 
considered relevant because it provides an indication of how much cash generated by operations before changes 
in non-cash working capital is available after deducting sustaining capital expenditures. Although we consider 
this measure to be adjusted free cash flow, financial and non-financial covenants in our credit facilities and dealer 
agreements  may  restrict  cash  from  being  available  for  distributions,  reinvestment  in  the  Company,  potential 
acquisitions, or other purposes. Investors should be cautioned that adjusted free cash flow may not actually be 
available for growth or distribution of the Company. References to “Adjusted free cash flow” are to cash provided 
by  (used  in)  operating  activities  (before  changes  in  non-cash  working  capital  balances)  less  sustaining  capital 
expenditures. The reconciliation of adjusted free cash flow for the years ended December 31, 2019 and 2018 is 
presented in the Adjusted Free Cash Flow section of this MD&A. 

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46 46 

  
 
 
 
 
 
 
 
 
 
 
 
Adjusted (Loss) Income 
Adjusted  (loss)  income  is  provided  to  aid  in  the  comparison  of  the  Company’s results  from one  period,  to  the 
Company’s results from another period. The Company calculates adjusted (loss) income as follows:  

Adjusted (Loss) Income  

($ thousands, except per share amounts)

(Loss) income

Adjustments:

Unrealized foreign exchange (gain) loss (1)
Gain on sale of Commercial operations

Insurance proceeds received in excess of building cost

Tax impact of adjustments

Adjusted (loss) income

Adjusted (loss) income per share: 

Basic
Diluted

Adjusted (Loss) Income Before Income Tax Expense  

Three Months Ended December 31, 2019 

Reconciliation of Adjusted (Loss) Before 
Income Tax Expense ($ thousands)

Three month periods 
ended December 31

Year ended December 31

2019

(7,048)

2018

5,031

2019

(8,618)

(831)

1,256

(1,847)

-

-

222

(7,657)

-

(765)

(132)

5,390

-

-

493

(9,972)

2018

24,777

1,199

(480)

(765)

12

24,743

(0.50)
(0.50)

0.35
0.33

(0.65)
(0.65)

1.58

1.50

Three months ended December 31, 2019

Total Agriculture Transportation

Industrial

Corporate

(Loss) income before income tax expense

(8,807)

(5,798)

122

(628)

(2,503)

Adjustments: 

Unrealized foreign exchange (gain)(1) 

(831)

                  -   

Adjusted (loss) before income tax expense

(9,638)

(5,798)

(826)

(704)

(5)

                  -   

(633)

(2,503)

Year Ended December 31, 2019 

Reconciliation of Adjusted (Loss) Income 
Before Income Tax Expense ($ thousands)

Year ended December 31, 2019

Total Agriculture Transportation

Industrial

Corporate

(Loss) income before income tax expense

(10,446)

(7,588)

5,151

1,327

(9,336)

Adjustments: 

Unrealized foreign exchange (gain)(1) 

Adjusted (loss) income before income tax 
expense

(1,847)

                  -   

(1,821)

(26)

                  -   

(12,293)

(7,588)

3,330

1,301

(9,336)

                                                                                                                                                             Cervus Annual Report 2019 

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47 47 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
Three Months Ended December 31, 2018 

Reconciliation of Adjusted Income (Loss) 
Before Income Tax Expense ($ thousands)

Three months ended December 31, 2018

Total Agriculture Transportation

Industrial

Corporate

Income (loss) before income tax expense

           7,642 

10,210

1,256                   -   

673

940

86

(3,327)

316

                  -   

(765)

(765)

                       -                      -                      -   

           8,133 

9,445

1,613

402

(3,327)

Adjustments: 

Unrealized foreign exchange loss(1) 
Insurance proceeds received in excess of 
building cost

Adjusted income (loss) before income tax 
expense

Year Ended December 31, 2018 

Reconciliation of Adjusted Income (Loss) 
Before Income Tax Expense ($ thousands)

Year ended December 31, 2018

Total Agriculture Transportation

Industrial

Corporate

Income (loss) before income tax expense

34,102

34,199

7,122

2,253

(9,472)

Adjustments: 

Unrealized foreign exchange loss(1) 
Gain on sale of Commercial operations

Gain on sale of land and building

Adjusted income (loss) before income tax 
expense

1,199                   -                   1,070 
                         - 
(480)                     - 
(765)

(765)

129

                  -   

(480)

                  -   

                       -                      -                      -   

34,056

33,434

8,192

1,902

(9,472)

(1) – Unrealized foreign exchange gains and losses are due to changes in fair value of our derivative financial asset and from 
period close translation of floorplan payables and cash denominated in US dollars. The unrealized foreign currency gains and 
losses are treated as an adjustment to the Company’s adjusted income calculation as these foreign currency gains and losses 
are not realized until settlement. Until settlement occurs, there may be large fluctuations period to period on movement of the 
foreign exchange rate, making comparison of operating performance period over period difficult.  

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66  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

48 48 

  
 
 
 
 
 
 
 
 
EBITDA 
Throughout  the  MD&A,  reference  is  made  to  EBITDA,  which  Cervus’  management  defines  as  earnings  before 
interest, income taxes and depreciation and amortization. Management believes that EBITDA is a key performance 
measure in evaluating the Company’s operations and is important in enhancing investors’ understanding of the 
Company’s operating performance. As EBITDA does not have a standardized meaning prescribed by IFRS, it may 
not be comparable to similar measures presented by other companies. As a result, we have reconciled profit as 
determined in accordance with IFRS to EBITDA, as follows: 

Three Months Ended December 31, 2019 

EBITDA ($ thousands)
Three months ended December 31, 2019
Net (loss) income
Add:

Interest
Income taxes
Depreciation and Amortization

EBITDA(1)
EBITDA margin(2)

Reconciliation of adjusted EBITDA(1):
EBITDA(1)
Adjustments:

Unrealized foreign exchange (gain)

Adjusted EBITDA(1)

Year Ended December 31, 2019 

EBITDA ($ thousands)
Year ended December 31, 2019
Net (loss) income
Add:

Interest
Income taxes
Depreciation and Amortization

EBITDA(1)
EBITDA margin(2)

Reconciliation of adjusted EBITDA(1):
EBITDA(1)
Adjustments:

Unrealized foreign exchange (gain)

Adjusted EBITDA(1)

Total Agriculture Transportation
122

(5,798)

(7,048)

Industrial
(628)

Corporate
(744)

3,434
(1,759)
6,211
838
0.3%

1,767

1,226

62

                   -                            -   

                 -   

3,520
(511)
-0.3%

1,690
3,038
3.9%

888
322

379
(1,759)
113
(2,011)

838

(511)

3,038

322

(2,011)

(831)
7

                   -   

(511)

(826)
2,212

(5)
317

                   -   
(2,011)

Total Agriculture Transportation
5,151

(7,588)

(8,618)

Industrial
1,327

Corporate
(7,508)

14,019
(1,828)
24,369
27,942
2.5%

7,695

4,009

336

                   -                            -   

                 -   

13,836
13,943
1.8%

6,641
15,801
4.8%

3,440
5,103
9.6%

1,979
(1,828)
452
(6,905)

27,942

13,943

15,801

5,103

(6,905)

(1,847)
26,095

                   -   

13,943

(1,821)
13,980

(26)
5,077

                   -   
(6,905)

                                                                                                                                                             Cervus Annual Report 2019 

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49 49 

  
 
 
 
 
 
 
 
 
 
 
 
Three Months Ended December 31, 2018 

EBITDA ($ thousands)
Three months ended December 31, 2018
Net income (loss)
Add:

Interest
Income taxes
Depreciation and Amortization

EBITDA(1)
EBITDA margin(2)

Reconciliation of adjusted EBITDA(1):
EBITDA(1)
Adjustments:

Unrealized foreign exchange loss 
Insurance proceeds received in excess of 
building cost
Adjusted EBITDA(1)

Year Ended December 31, 2018 

EBITDA ($ thousands)
Year ended December 31, 2018
Net income (loss)
Add:

Interest
Income taxes
Depreciation and Amortization

EBITDA(1)
EBITDA margin(2)

Reconciliation of adjusted EBITDA(1):
EBITDA(1)
Adjustments:

Unrealized foreign exchange loss
Insurance proceeds received in excess of 
building cost
(Gain) on sale of Commercial operations

Adjusted EBITDA(1)

Total Agriculture Transportation
673
5,031

10,210

Industrial
86

Corporate
(5,938)

671

757

1,955
2,612                    -                            -   
3,769
13,367
4.5%

1,932
12,899
6.3%

1,418
2,762
3.4%

28

                 -   

499
2,612

                   -   
(2,827)

419
533
4.0%

13,367

12,899

2,762

533

(2,827)

1,256                    -   

940

316

                   -   

(765)

(765)

13,858

12,134

3,702

849

(2,827)

Total Agriculture Transportation
7,122

34,199

24,777

7,515
9,325                    -                            -   

2,718

3,247

Industrial
2,253

Corporate
(18,797)

72

                 -   

1,478
9,325

15,111
56,728
4.2%

7,295
44,212
4.8%

5,969
16,338
4.5%

1,847
4,172
6.8%

                   -   
(7,994)

56,728

44,212

16,338

4,172

(7,994)

1,199                    -   

1,070

129

                   -   

(765)              (765)

                        -   

                 -   

(480)
56,682

                   -                            -               (480)
3,821

43,447

17,408

                   -   
(7,994)

(1) – EBITDA is defined as profit before interest, taxes, depreciation, and amortization. We believe, in addition to 
income (loss), EBITDA is a useful supplemental earnings measure as it provides an indication of the financial results 
generated by our principal business activities prior to consideration of how these activities are financed or how the 
results are taxed in various jurisdictions and before non-cash amortization expense. 

Adjusted EBITDA is defined as profit before interest, taxes, depreciation, and amortization, adjusted for unrealized 
(gains) losses from foreign currency, sale of real estate, dealerships and insurance proceeds received in excess of 
building cost. 

(2) - EBITDA Margin is calculated as EBITDA divided by gross revenue.

                                                                                                                                                             Cervus Annual Report 2019 

68  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

50 50 

  
 
 
 
 
 
 
 
Return On Invested Capital  
Return on invested capital (“ROIC’”) is a measure we use to evaluate the effectiveness of capital deployed. We use this measure to compare potential acquisitions 
and other capital investments against our internally computed cost of capital to determine whether the investment will create shareholder value. We will also use 
this measure to assess past acquisitions, capital investments and the Company as a whole to determine if shareholder value is being achieved by these uses of 
capital.  

ROIC is calculated as trailing twelve months earnings before income tax excluding unrealized (gains) losses from foreign currency, plus finance costs less floorplan 
interest expense, divided by 4 quarter average total invested capital. Total invested capital is calculated as average net debt plus book value of equity. 

The reconciliation of ROIC for 2019 and 2018 is presented in the table below. 

Reconciliation of Return On Invested Capital 

($ thousands, except as noted)
Net (loss) income before tax 
(+) Unrealized foreign exchange (gain) loss
(+) Finance costs
(-) Floorplan interest expense
Adjusted (Loss) Earnings Before Interest and Tax

31-Dec
(8,807)
(831)
3,188
(1,210)
(7,660)

2019

30-Sep
(2,308)
207
3,598
(1,139)
358

30-Jun
2,811
(625)
3,233
(1,050)
4,369

31-Mar
(2,145)
(598)
3,037
(1,009)
(715)

Shareholders' equity
(+) Long-term debt 
(+) Current portion of long-term debt
(-) Cash
Total Invested Capital

227,138
33,370
9,795
(7,946)
262,357

232,742
31,621
11,204
(7,146)
268,421

237,885
75,691
12,048
(10,256)
315,368

240,747
45,995
13,488
(2,562)
297,668

2018

30-Sep
15,820
(730)
1,696
(1,234)
15,552

240,018
39,263
7,976
(8,810)
278,447

30-Jun
13,582
38
1,629
(1,268)
13,981

230,502
30,346
8,958
(1,930)
267,876

31-Dec
7,642
1,256
1,684
(1,129)
9,453

243,700
25,123
13,964
(6,106)
276,681

31-Mar
(2,941)
635
1,343
(1,035)
(1,998)

223,806
27,354
10,485
(3,236)
258,409

Adjusted (Loss) Earnings Before Interest and Tax - 
trailing 12 months
 Total Invested Capital - 4 quarter average 
Return On Invested Capital

(3,648)

13,465

28,659

38,272

36,988

33,640

31,967

29,775

285,954
-1.3%

289,535
4.7%

292,041
9.8%

280,168
13.7%

270,353
13.7%

264,694
12.7%

263,322
12.1%

262,544
11.3%

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51 

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Product Support Gross Profit Growth and Absorption 

Product Support Gross Profit Growth 
Our  customers  value  the  ability  of  our  dealerships  to  provide  best  in  class  equipment  along  with  operational  uptime  through  efficient  product  support,  that 
enhances  the  profitability  of  their  businesses.  Customer  relationships  are  built  and  maintained  through  the  equipment’s  useful  life,  and  our  product  support 
capabilities are a key factor in a customer’s purchasing decision. Growth in this stable and profitable area of our business will serve to reduce cyclicality of income, 
while also enhancing customer affinity for Cervus and our OEM partners.   

In assessing Product Support Gross Profit Growth, the Company includes the activities performed for the benefit of its other departments. This internal activity is 
excluded from reported product support revenues under GAAP, however, management assesses the overall product support activity when evaluating the use of 
the Company’s resources.  

Product Support Gross Profit Growth is calculated as the change from prior period product support revenue divided by product support cost of sales, adjusted to 
include internal product support activity benefiting wholegoods that is eliminated on consolidation, as internal work is performed on trade-in equipment to make 
it available for re-sale. 

Absorption Percentage 
Absorption is an operating measure commonly used in the dealership industry as an indicator of sustainable performance and profitability relative to cost structure. 
Absorption measures the extent product support gross profit of a dealership covers (or absorbs) the operating costs of the dealership, excluding equipment sales 
commissions, carrying costs of equipment inventory and corporate expenses. When 100% absorption is achieved, all the gross profit from the sale of equipment, 
after sales commissions and inventory carrying costs, directly impacts operating profit. 

Absorption is not a measure recognized by GAAP and does not have a standardized meaning prescribed by GAAP. Therefore, absorption may not be comparable 
to similar measures presented by other issuers that operate in the dealership industry.  

Absorption is calculated as product support gross profit, divided by total operating costs. Total operating costs is calculated as total SG&A expenses plus net finance 
costs, less equipment commissions expense, amortization of intangibles, and floorplan interest expense. 

Reconciliation of Product Support Gross Profit Growth and Absorption 
The reconciliation of consolidated and segmented Product Support Gross Profit Growth and Absorption for 2019 and 2018 are presented in the tables below. 

 Cervus Annual Report 2019 

52 

70  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated      

Reconciliation of Product Support Gross Profit 
Dollars Growth %  and Absorption - 
Consolidated

($ thousands, except as noted)
Product support revenues - reported
(+) Product support revenues - internal activity
Product support revenues - total

Product support cost of sales - reported
(+) Product support cost of sales - internal activity
Product support cost of sales - total

YTD
325,641
33,898
359,539

202,935
16,151
219,086

Q4
80,498
7,094
87,592

50,692
3,457
54,149

2019

Q3
88,445
8,725
97,170

55,068
4,223
59,291

Q2
83,141
9,966
93,107

51,963
4,562
56,525

Q1
73,557
8,113
81,670

45,212
3,909
49,121

YTD
304,593
37,806
342,399

190,412
17,974
208,386

Q4
76,175
7,828
84,003

47,892
3,999
51,891

2018

Q3
82,249
9,940
92,189

51,154
4,521
55,675

Q2
79,759
11,149
90,908

49,830
4,764
54,594

Q1
66,410
8,889
75,299

41,536
4,690
46,226

Product Support Gross Profit 
Product support gross profit dollars growth ($)
Product Support Gross Profit Growth (%)

140,453
6,440
4.8%

33,443
1,331
4.1%

37,879
1,365
3.7%

36,582
268
0.7%

32,549
3,476
12.0%

134,013
6,966
5.5%

32,112
2,670
9.1%

36,514
1,687
4.8%

36,314
1,887
5.5%

29,073
722
2.5%

Total SG&A expenses
(-) Equipment commissions expense
(-) Amortization of intangibles
(+) Net finance costs
(-) Floorplan interest expense
Total Operating Costs

171,278
(11,974)
(4,655)
12,369
(4,408)
162,609

43,261
(2,962)
(984)
3,036
(1,210)
41,141

42,499
(3,366)
(1,169)
3,423
(1,139)
40,248

42,397
(3,376)
(1,251)
3,059
(1,050)
39,779

43,121
(2,271)
(1,251)
2,851
(1,009)
41,442

171,324
(13,541)
(4,255)
5,477
(4,638)
154,367

43,534
(2,849)
(1,086)
1,241
(1,129)
39,711

44,169
(4,375)
(747)
1,565
(1,234)
39,378

43,408
(3,978)
(1,211)
1,479
(1,263)
38,435

40,213
(2,339)
(1,211)
1,192
(1,012)
36,843

Absorption

86%

81%

94%

92%

79%

87%

81%

93%

94%

79%

 Cervus Annual Report 2019 

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Agriculture 

Reconciliation of Product Support Gross Profit 
Dollars Growth and Absorption - Agriculture

($ thousands, except as noted)
Product support revenues - reported
(+) Product support revenues - internal activity
Product support revenues - total

Product support cost of sales - reported
(+) Product support cost of sales - internal activity
Product support cost of sales - total

YTD
159,287
25,043
184,330

95,842
11,576
107,418

Q4
40,474
4,782
45,256

24,178
2,280
26,458

2019

Q3
47,551
6,639
54,190

28,258
3,119
31,377

Q2
39,216
7,370
46,586

24,557
3,248
27,805

Q1
32,046
6,252
38,298

18,849
2,929
21,778

YTD
143,097
28,316
171,413

88,088
13,065
101,153

Q4
35,670
5,857
41,527

21,808
2,855
24,663

2018

Q3
42,162
7,528
49,690

25,363
3,324
28,687

Q2
38,114
8,091
46,205

24,065
3,255
27,320

Q1
27,151
6,840
33,991

16,852
3,631
20,483

Product Support Gross Profit 
Product support gross profit dollars growth ($)
Product Support Gross Profit Growth (%)

76,912
6,652
9.5%

18,798
1,934
11.5%

22,813
1,810
8.6%

18,781
(104)
-0.6%

16,520
3,012
22.3%

70,260
2,267
3.3%

16,864
1,839
12.2%

21,003
781
3.9%

18,885
587
3.2%

13,508
(940)
-6.5%

Total SG&A expenses
(-) Equipment commissions expense
(-) Amortization of intangibles
(+) Net finance costs
(-) Floorplan interest
Total Operating Costs

95,675
(9,217)
(3,098)
7,183
(2,272)
88,271

23,511
(2,301)
(640)
1,654
(479)
21,745

24,847
(2,710)
(818)
2,102
(701)
22,720

23,614
(2,479)
(820)
1,666
(505)
21,477

23,703
(1,727)
(820)
1,761
(588)
22,330

97,097
(10,750)
(2,680)
2,045
(2,351)
83,361

24,154
(2,214)
(781)
360
(664)
20,855

25,967
(3,629)
(632)
605
(632)
21,679

24,545
(3,076)
(633)
567
(549)
20,854

22,431
(1,831)
(634)
513
(506)
19,973

Absorption

87%

86%

100%

87%

74%

84%

81%

97%

91%

68%

 Cervus Annual Report 2019 

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Transportation 

Reconciliation of Product Support Gross Profit 
Dollars Growth and Absorption - Transportation

($ thousands, except as noted)
Product support revenues - reported
(+) Product support revenues - internal activity
Product support revenues - total

Product support cost of sales - reported
(+) Product support cost of sales - internal activity
Product support cost of sales - total

YTD
136,296
6,881
143,177

90,553
3,649
94,202

Q4
33,157
1,910
35,067

22,691
984
23,675

2019

Q3
33,462
1,608
35,070

22,669
866
23,535

Q2
35,365
2,053
37,418

22,700
1,079
23,779

Q1
34,312
1,310
35,622

22,493
720
23,213

YTD
133,587
7,459
141,046

87,085
3,958
91,043

Q4
33,452
1,431
34,883

22,237
864
23,101

2018

Q3
33,028
1,947
34,975

21,833
990
22,823

Q2
34,385
2,491
36,876

21,836
1,260
23,096

Q1
32,722
1,590
34,312

21,179
844
22,023

Product Support Gross Profit 
Product support gross profit dollars growth ($)
Product Support Gross Profit Growth (%)

48,975
(1,028)
-2.1%

11,392
(390)
-3.3%

11,535
(617)
-5.1%

13,639
(141)
-1.0%

12,409
120
1.0%

50,003
3,484
7.5%

11,782
526
4.7%

12,152
739
6.5%

13,780
1,078
8.5%

12,289
1,141
10.2%

Total SG&A expenses
(-) Equipment commissions expense
(-) Amortization of intangibles
(+) Net finance costs
(-) Floorplan interest
Total Operating Costs

51,315
(1,945)
(1,116)
3,455
(2,063)
49,646

13,134
(494)
(225)
1,081
(720)
12,776

12,279
(449)
(243)
779
(423)
11,943

12,905
(686)
(324)
828
(521)
12,202

12,997
(316)
(324)
767
(399)
12,726

50,036
(2,065)
(1,171)
2,444
(2,244)
47,000

12,431
(436)
(261)
497
(445)
11,786

12,122
(552)
5
629
(592)
11,613

13,063
(688)
(458)
772
(707)
11,982

12,420
(390)
(457)
546
(500)
11,619

Absorption

99%

89%

97%

112%

98%

106%

100%

105%

115%

106%

 Cervus Annual Report 2019 

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Industrial 

Reconciliation of Product Support Gross Profit 
Dollars Growth and Absorption - Industrial

($ thousands, except as noted)
Product support revenues - reported
(+) Product support revenues - internal activity
Product support revenues - total

Product support cost of sales - reported
(+) Product support cost of sales - internal activity
Product support cost of sales - total

Product Support Gross Profit 
Product support gross profit dollars growth ($) 
Product Support Gross Profit Growth (%) 

Total SG&A expenses
(-) Equipment commissions expense
(-) Amortization of intangibles
(+) Net finance costs
(-) Floorplan interest
Total Operating Costs

YTD
30,058
1,974
32,032

16,540
926
17,466

14,566
818
6.0%

16,351
(813)
(441)
232
(73)
15,256

Q4
6,867
402
7,269

3,823
193
4,016

3,253
(213)
-6.1%

4,419
(167)
(119)
35
(11)
4,157

2019

Q3
7,432
478
7,910

4,141
238
4,379

3,531
172
5.1%

3,750
(207)
(108)
60
(15)
3,480

Q2
8,560
543
9,103

4,706
235
4,941

4,162
513
14.1%

3,934
(211)
(107)
70
(25)
3,661

Q1
7,199
551
7,750

3,870
260
4,130

3,620
346
10.6%

4,248
(228)
(107)
67
(23)
3,957

YTD
27,907
2,031
29,938

15,239
951
16,190

13,748
1,215
9.7%

15,045
(726)
(404)
(23)
(43)
13,849

Q4
7,053
540
7,593

3,847
280
4,127

3,466
305
9.7%

4,001
(200)
(44)
5
(20)
3,742

2018

Q3
7,059
465
7,524

3,958
207
4,165

3,359
167
5.2%

3,795
(195)
(120)
7
(10)
3,477

Q2
7,260
567
7,827

3,929
249
4,178

3,649
222
6.5%

3,858
(214)
(120)
(21)
(7)
3,496

Q1
6,535
459
6,994

3,505
215
3,720

3,274
521
18.9%

3,391
(118)
(120)
(14)
(6)
3,133

Absorption

95%

78%

101%

114%

91%

99%

93%

97%

104%

104%

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Equipment Inventory Turnover 
In our wholegoods’ departments, managing inventory levels to meet market demand must be balanced by maintaining the sale of inventory we carry, which we 
measure using equipment inventory turnover. As our largest asset, equipment inventory levels have a direct impact on overall asset levels and therefore our capital 
requirements  and  ROIC  performance.  Equipment  inventory  turnover  is  a  key  metric  for  the  Company;  specifically,  for  used  equipment  held  primarily  in  our 
Agriculture segment, as discussed in the section ‘Key Performance Indicators’.  

We  calculate  the  ratio  as  trailing  twelve-month  equipment  cost  of  sales  divided  by  the  quarterly  average  inventory  for  the  most  recent  four  quarters.  The 
reconciliation of equipment inventory turnover for 2019 and 2018 is presented in the table below. 

Reconciliation of Equipment Inventory Turnover 

($ thousands, except as noted)

Agriculture

Q4

2019
Q3

Q2

Q1

Q4

2018
Q3

Q2

Q1

Used equipment cost of sales
Used equipment cost of sales - trailing 12 months

70,668
268,665

97,052
265,767

55,909
265,530

45,036
282,314

67,770
276,640

96,815
257,899

72,693
232,120

39,362
223,561

Used equipment inventory
Average used equipment inventory - last four quarters
Used Equipment Inventory Turnover

113,691
151,042
1.78

148,258
161,519
1.65

180,802
164,101
1.62

161,418
159,385
1.77

155,597
155,219
1.78

158,587
147,714
1.75

161,937
138,769
1.67

144,754
125,688
1.78

Transportation

Total equipment cost of sales
Total equipment cost of sales - trailing 12 months

41,925
182,295

44,275
185,841

66,539
198,287

29,556
208,982

45,471
215,761

56,721
200,331

77,234
182,164

36,335
162,352

Total equipment inventory 
Average total equipment inventory - last four quarters
Total Equipment Inventory Turnover

74,749
67,823
2.69

74,009
59,749
3.11

51,482
54,854
3.61

71,050
60,647
3.45

42,455
64,102
3.37

54,430
62,939
3.18

74,652
59,416
3.07

84,871
51,168
3.17

Industrial

Total equipment cost of sales
Total equipment cost of sales - trailing 12 months

3,744
19,593

5,227
21,120

5,219
19,756

5,403
20,248

5,271
17,422

3,863
15,971

5,711
15,188

2,577
13,817

Total equipment inventory
Average total equipment inventory - last four quarters
Total Equipment Inventory Turnover

6,349
7,035
2.79

6,449
7,454
2.83

7,437
7,596
2.60

7,905
7,056
2.87

8,026
6,387
2.73

7,015
5,480
2.91

5,277
5,068
3.00

5,231
5,307
2.60

 Cervus Annual Report 2019 

57 

75  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

 
 
 
     
   
   
   
   
   
   
   
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
         
        
        
        
        
        
        
        
     
   
   
   
   
   
   
   
  
 
 
 
 
 
 
 
     
   
   
   
   
   
   
   
     
   
   
   
   
   
   
   
         
        
        
        
        
        
        
        
       
      
      
      
      
      
      
      
     
   
   
   
   
   
   
   
       
      
      
      
      
      
      
      
       
      
      
      
      
      
      
      
         
        
        
        
        
        
        
        
 
Consolidated Financial 
Consolidated Financial 
Statements of 
Statements of 
CERVUS EQUIPMENT 
CERVUS EQUIPMENT 
CORPORATION 
CORPORATION 

For the years ended December 31, 2019 and 2018 
For the years ended December 31, 2019 and 2018 

The accompanying notes are an integral part of these consolidated financial statements. 

The accompanying notes are an integral part of these consolidated financial statements. 

76  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
KPMG LLP
205 5th Avenue SW
Suite 3100
Calgary AB  T2P 4B9
Tel (403) 691-8000
Fax (403) 691-8008
www.kpmg.ca

INDEPENDENT AUDITORS’ REPORT

To the Shareholders and Board of Directors of Cervus Equipment Corporation

Opinion

We have  audited the consolidated financial statements of Cervus  Equipment Corporation 
(the “Entity”), which comprise:

−

−

−

−

−

the consolidated statements of financial position as at December 31, 2019 and 2018

the  consolidated  statements  of  comprehensive  income (loss) for  the  years then 
ended

the consolidated statements of changes in equity for the years then ended

the consolidated statements of cash flows for the years then ended

and  notes  to  the    consolidated financial  statements,  including  a  summary  of 
significant accounting policies

(Hereinafter referred to as the “financial statements”).

In our opinion, the accompanying financial statements present fairly, in all material respects, 
the consolidated financial position of the Entity as at December 31, 2019 and 2018, and its 
consolidated financial performance and its consolidated cash flows for the years then ended 
in accordance with International Financial Reporting Standards (IFRS).

Basis for Opinion

We  conducted  our  audit  in  accordance  with  Canadian  generally  accepted  auditing 
standards.  Our responsibilities under those standards are further described in the “Auditors’
Responsibilities for the Audit of the Financial Statements” section of our auditors’ report.  

We  are  independent  of  the  Entity  in accordance  with  the  ethical  requirements  that  are 
relevant to our audit of the financial statements in Canada and we have fulfilled our other 
responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide 
a basis for our opinion.    

KPMG LLP is a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms 
affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. KPMG Canada provides services to KPMG 
LLP.

77  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

Emphasis of Matter – Prospective Change in Accounting Policy

We draw attention to Note 4 to the consolidated financial statements which indicates that 
the Entity has changed its accounting policy for leases and has applied that change on a 
modified retrospective basis.

Our opinion is not modified in respect of this matter.

Other Information

Management is responsible for the other information. Other information comprises:

−

−

the  information  included  in  Management’s  Discussion  and  Analysis  filed  with  the 
relevant Canadian Securities Commissions.

the  information,  other  than  the  financial  statements  and  the  auditors’ report  thereon, 
included in a document likely to be entitled “2019 Annual Report”.

Our opinion on the financial statements does not cover the other information and we do not 
and will not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other 
information  identified  above  and,  in  doing  so,  consider  whether  the  other  information  is 
materially inconsistent with the financial statements or our knowledge obtained in the audit 
and remain alert for indications that the other information appears to be materially misstated.  

We obtained the information included in Management’s Discussion and Analysis as at the 
date  of  this  auditors’  report.      If,  based  on  the  work  we  have  performed  on  this  other 
information, we conclude that there is a material misstatement of this other information, we 
are required to report that fact in the auditors’ report. 

We have nothing to report in this regard. 

The  information,  other  than  the  financial  statements  and  the  auditors’  report  thereon, 
included in a document likely to be entitled “2019 Annual Report” is expected to be made 
available to us after the date of this auditors’ report.  If, based on the work we will perform 
on  this  other  information,  we  conclude  that  there  is  a material  misstatement  of  this  other 
information, we are required to report that fact to those charged with governance.

Responsibilities  of  Management  and  Those  Charged  with  Governance  for  the 
Financial Statements

Management  is  responsible  for  the  preparation  and  fair  presentation  of  the  financial 
statements in accordance with International Financial Reporting Standards (IFRS), and for 
such internal control as management determines is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, management is responsible for assessing the Entity’s 
ability  to  continue  as  a  going  concern,  disclosing  as  applicable,  matters  related  to  going 

78  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

2

concern and using the going concern basis of accounting unless management either intends 
to liquidate the Entity or to cease operations, or has no realistic alternative but to do so.

Those  charged  with  governance  are  responsible  for  overseeing  the  Entity’s  financial 
reporting process.

Auditors’ Responsibilities for the Audit of the Financial Statements

Our objectives are to obtain reasonable assurance about whether the financial statements 
as a whole are free from material misstatement, whether due to fraud or error, and to issue 
an auditors’ report that includes our opinion. 

Reasonable  assurance  is  a  high  level  of  assurance,  but  is  not  a  guarantee  that  an  audit 
conducted in accordance with Canadian generally accepted auditing standards will always 
detect a material misstatement when it exists. 

Misstatements can arise from fraud or error and are considered material if, individually or in 
the aggregate, they could reasonably be expected to influence the economic decisions of 
users taken on the basis of the financial statements.

As part of an audit in accordance with Canadian generally accepted auditing standards, we 
exercise professional judgment and maintain professional skepticism throughout the audit. 

We also:

−

Identify  and  assess  the  risks  of  material  misstatement  of  the  financial  statements, 
whether due to fraud or error, design and perform audit procedures responsive to those 
risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for 
our opinion. 

The risk of not detecting a material misstatement resulting from fraud is higher than for 
one resulting from error, as fraud may involve collusion, forgery, intentional omissions, 
misrepresentations, or the override of internal control.

− Obtain an understanding of internal control relevant to the audit in order to design audit 
procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of 
expressing an opinion on the effectiveness of the Entity's internal control. 

− Evaluate the  appropriateness of accounting policies  used and the reasonableness of 

accounting estimates and related disclosures made by management.

− Conclude on the appropriateness of management's use of the going concern basis of 
accounting and, based on the audit evidence obtained, whether a material uncertainty 
exists related to events or conditions that may cast significant doubt on the Entity's ability 
to continue as a going concern. If we conclude that a material uncertainty exists, we are 
required to draw attention in our auditors’ report to the related disclosures in the financial 
statements  or,  if  such  disclosures  are  inadequate,  to  modify  our  opinion.  Our 
conclusions are based on the audit evidence obtained up to the date of our auditors’

79  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

3

report. However, future events or conditions may cause the Entity to cease to continue 
as a going concern.

− Evaluate  the  overall  presentation,  structure  and  content  of  the  financial  statements, 
including the disclosures, and whether the financial statements represent the underlying 
transactions and events in a manner that achieves fair presentation.

− Communicate with those charged with governance regarding, among other matters, the 
planned  scope  and  timing  of  the  audit  and  significant  audit  findings,  including  any 
significant deficiencies in internal control that we identify during our audit.

− Provide those charged with governance with a statement that we have complied with 
relevant ethical requirements regarding independence, and communicate with them all 
relationships  and  other  matters  that  may  reasonably  be  thought  to  bear  on  our 
independence, and where applicable, related safeguards.

− Obtain sufficient appropriate audit  evidence regarding the financial information  of the 
entities  or  business  activities  within  the  Group  Entity  to  express  an  opinion  on  the 
financial statements. We are responsible for the direction, supervision and performance 
of the group audit. We remain solely responsible for our audit opinion.

The engagement partner on the audit resulting in this auditors’ report is Shane Doig.

Chartered Professional Accountants

Calgary, Canada
March 11, 2020

80  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

4

CERVUS EQUIPMENT CORPORATION 
Consolidated Statements of Financial Position 
As at December 31, 2019 and 2018 

CERVUS EQUIPMENT CORPORATION 
($ thousands)
Consolidated Statements of Financial Position 
Assets
As at December 31, 2019 and 2018 
Current assets

Cash and cash equivalents
($ thousands)
Accounts receivable and other assets
Assets
Inventories
Current assets
Total current assets
Non-current assets

Cash and cash equivalents
Accounts receivable and other assets
Other long-term assets
Inventories
Property and equipment
Total current assets
Intangible assets
Non-current assets
Goodwill
Other long-term assets
Total non-current assets
Property and equipment
Total assets
Intangible assets
Liabilities
Goodwill
Current liabilities
Total non-current assets
Trade and other liabilities
Total assets
Floor plan payables
Liabilities
Current portion of term debt
Current liabilities
Current portion of lease obligation
Trade and other liabilities
Total current liabilities
Floor plan payables
Non-current liabilities
Current portion of term debt
Term debt
Current portion of lease obligation
Lease obligation
Total current liabilities
Deferred income tax liability
Non-current liabilities
Total non-current liabilities
Term debt
Total liabilities
Lease obligation
Equity
Deferred income tax liability
Shareholders’ capital
Deferred share plan
Other reserves
Accumulated other comprehensive (loss) income
Shareholders’ capital
Retained earnings
Deferred share plan
Other reserves
Accumulated other comprehensive (loss) income
Retained earnings

Total non-current liabilities
Total liabilities
Equity

Total equity
Total liabilities and equity

 “Wendy Henkelman” Director 

Approved by the Board:  
“Peter Lacey” Director 
Total equity
Total liabilities and equity

December 31, 
2019

December 31, 
2018

Note

Note
6
7

6
8
7
9
10
10
8
9
10
10
11
12
12
13
11
12
12
12
13
13
14

12
13
14
16
20

16
20

          74,942 
          13,599 
        319,619 
        138,705 
        402,507 
          38,015 
          22,897 
          13,599 
        213,216 
        138,705 
          38,015 
          22,897 
        213,216 

December 31, 
December 31, 
$              7,946  $              6,106 
2019
2018
          74,942 
           71,969 
        319,619 
        328,186 
        402,507 
        406,261 
$              7,946  $              6,106 
           71,969 
             9,375 
        328,186 
           58,328 
        406,261 
           42,640 
           21,624 
             9,375 
        131,967 
           58,328 
$         615,723  $         538,228 
           42,640 
           21,624 
        131,967 
$           63,183  $            77,713 
$         615,723  $         538,228 
        157,615 
           13,964 
             3,770 
$           63,183  $            77,713 
        253,062 
        157,615 
           13,964 
           25,123 
             3,770 
             7,501 
        253,062 
             8,843 
           41,467 
           25,123 
        294,529 
             7,501 
             8,843 
           86,540 
           41,467 
             8,693 
        294,529 
             5,195 
                 506 
           86,540 
        142,765 
             8,693 
        243,699 
             5,195 
$         615,723  $         538,228 
                 506 
        142,765 
        243,699 
$         615,723  $         538,228 

        182,379 
             9,795 
             8,799 
        264,156 
        182,379 
             9,795 
          33,370 
             8,799 
          84,084 
        264,156 
             6,975 
        124,429 
          33,370 
        388,585 
          84,084 
             6,975 
          83,740 
        124,429 
          10,271 
        388,585 
             5,195 
(136)
          83,740 
        128,068 
          10,271 
        227,138 
             5,195 
(136)
        128,068 
        227,138 

Approved by the Board:  
“Peter Lacey” Director 

 “Wendy Henkelman” Director 

The accompanying notes are an integral part of these consolidated financial statements. 

The accompanying notes are an integral part of these consolidated financial statements. 

81  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

 
 
 
 
 
 
 
 
Note

2019

2018

CERVUS EQUIPMENT CORPORATION 
Consolidated Statements of Comprehensive (Loss) Income 
For the years ended December 31, 2019 and 2018 

CERVUS EQUIPMENT CORPORATION 
($ thousands)
Consolidated Statements of Comprehensive (Loss) Income 
Revenue
For the years ended December 31, 2019 and 2018 

Note

Equipment sales
Parts
($ thousands)
Service
Revenue
Rentals and other
Equipment sales
Total revenue
Parts
Cost of sales
Service
Gross profit 
Rentals and other
Other income
Total revenue
Selling, general and administrative expense
Cost of sales
Income from operating activities
Gross profit 
Finance income
Other income
Finance costs
Selling, general and administrative expense
Net finance costs
Income from operating activities
Share of profit of equity accounted investees, net of income tax 
Finance income
(Loss) income before income tax expense
Finance costs
Income tax recovery (expense)
Net finance costs
(Loss) income for the year
Share of profit of equity accounted investees, net of income tax 
(Loss) income before income tax expense
Other comprehensive (loss) income
Income tax recovery (expense)
Foreign currency translation differences for foreign operations, net of tax
(Loss) income for the year
Total comprehensive (loss) income for the year

18
19
21

18
19

14
21

14

Other comprehensive (loss) income
Net (loss) income per share:
Foreign currency translation differences for foreign operations, net of tax
Basic
Total comprehensive (loss) income for the year
Diluted

22
22

Net (loss) income per share:
Basic
Diluted

22
22

$

$

$
$

$
$

813,393 $ 1,041,835
218,888
206,128
2019
2018
87,878
82,860
18,875
19,213
813,393 $ 1,041,835
1,139,034
1,350,036
218,888
206,128
(969,683)
(1,140,958)
87,878
82,860
169,351
209,078
18,875
19,213
3,844
3,443
1,139,034
1,350,036
(171,278)
(173,045)
(969,683)
(1,140,958)
1,917
39,476
169,351
209,078
687
854
3,844
3,443
(13,056)
(6,352)
(171,278)
(173,045)
(12,369)
(5,498)
1,917
39,476
                      6 
                 124 
687
854
(10,446)
34,102
(13,056)
(6,352)
1,828
(9,325)
(12,369)
(5,498)
(8,618)
24,777
                      6 
                 124 
(10,446)
34,102
1,828
(9,325)
(642)
315
(8,618)
24,777
(9,260)
25,092

(642)
(0.56) $
(9,260)
(0.56) $

315
1.58
25,092
1.51

(0.56) $
(0.56) $

1.58
1.51

The accompanying notes are an integral part of these consolidated financial statements. 

The accompanying notes are an integral part of these consolidated financial statements. 

82  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Consolidated Statements of Changes in Equity 
For the years ended December 31, 2019 and 2018 

Attributable to Equity Holders of the Company

( $  t ho us a nds )

Balance December 31, 2017

Comprehensive income for the year

Profit

Other comprehensive income

Foreign currency translation adjustments, net of tax

Total comprehensive income for the year

Transactions with owners, recorded directly in equity

Dividends to equity holders

Shares issued through DRIP

Shares issued through deferred share plan

Share-based payment transactions

Common shares repurchased

Transactions with owners

Balance December 31, 2018

Balance at January 1, 2019, as previously reported

Impact of change in accounting policy

Adjusted balances at January 1, 2019

Comprehensive loss for the year

Loss

Other comprehensive loss

Foreign currency translation adjustments, net of tax

Total comprehensive loss for the year

Transactions with owners, recorded directly in equity

Dividends to equity holders

Shares issued through DRIP

Shares issued through deferred share plan

Share-based payment transactions

Common shares repurchased

Transactions with owners

Balance December 31, 2019

Share 
capital

Deferred 
share 
plan

Other 
reserves

Cumulative 
translation 
account

Retained 
earnings

Note

Total

$

88,163 $

7,455 $

5,195 $

191 $

124,249 $ $

225,253

-

-

-

-

710

276

-

(2,609)

(1,623)

-

-

-

-

-

(276)

1,514

-

1,238

-

-

-

-

-

-

-

-

-

-

24,777

24,777

315

315

-

24,777

315

25,092

-

-

-

-

-

-

(6,261)

(6,261)

-

-

-

-

(6,261)

710

-

1,514

(2,609)

(6,646)

$

86,540 $

8,693 $

5,195 $

506 $

142,765 $ $

243,699

86,540

8,693

5,195

4

-

-

-

506

-

142,765

243,699

690

690

$

86,540 $

8,693 $

5,195 $

506 $

143,455 $ $

244,389

-

-

-

-

770

370

-

(3,940)

(2,800)

-

-

-

-

-

(370)

1,948

-

1,578

16

16

16

16

-

-

-

-

-

-

-

-

-

-

(8,618)

(8,618)

(642)

(642)

-

(8,618)

(642)

(9,260)

(6,769)

(6,769)

-

-

-

-

-

-

-

-

-

-

(6,769)

770

-

1,948

(3,940)

(7,991)

227,138  

$

83,740 $

10,271 $

5,195 $

(136) $

128,068 $ $

83  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Consolidated Statement of Cash Flows 
For the years ended December 31, 2019 and 2018 

($ thousands)

(Loss) income for the year

Adjustments for:

Income tax (recovery) expense

Depreciation

Amortization of intangibles 

Equity-settled share-based payment transactions

Net finance costs

Unrealized foreign exchange (gain) loss

Non-cash impairment of inventories

(Gain) on sale of property and equipment

Share of (profit) of equity accounted investees, net of tax

Change in non-cash working capital 

Cash provided from operating activities

Cash taxes paid

Interest paid

Net cash provided from operating activities

Cash flows from investing activities

Interest received

Business acquisitions (net of cash received)

Purchase of property and equipment

Proceeds from (payments for) intangible assets and goodwill

Insurance proceeds for property and equipment

Proceeds from disposal of property and equipment

Proceeds from sale of Commercial operations

Net cash (used in) investing activities

Cash flows from financing activities

Net proceeds (repayments) from term debt

Dividends paid

(Payment) of lease obligation

Receipt (payment) of deposits with manufacturers

Purchase of common shares

Net cash (used in) financing activities

Increase (decrease) in cash and cash equivalents

Effect of foreign currency translation on cash 

Cash and cash equivalents, beginning of year

Cash and cash equivalents, end of year

Note

$

2019
(8,618) $

14

9

10

21

18

7

18

23

9

10

9

16

16

(1,828)

19,714

4,655

1,948

13,332

(1,847)

24,006

(436)

(6)

(1,815)

49,105

(8,016)

(14,018)

27,071

687

-

(15,671)

693

-

2,616

-

(11,675)

4,588

(5,867)

(9,256)

599

(3,941)

(13,877)

1,519

321

6,106

$

7,946 $

2018
24,777

9,325

10,856

4,255

1,514

6,661

1,199

11,513

(1,889)

(124)

(36,432)

31,655

(11,454)

(7,512)

12,689

854

(12,595)

(12,854)

(622)

1,971

4,911

14,218

(4,117)

(4,355)

(5,093)

(5,249)

(447)

(2,609)

(17,753)

(9,181)

785

14,502

6,106

84  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

1.  Reporting Entity  

Cervus Equipment Corporation (“Cervus” or the “Company”) is incorporated under the Canada Business Corporations 
Act  and  is  domiciled  in  Canada.  The  registered  office  of  the  Company  is  situated  at  5201  –  333, 96th  Avenue  N.E., 
Calgary, Alberta, Canada, T3K 0S3. The consolidated financial statements of the Company as at and for the year ended 
December 31, 2019, comprise the Company and its subsidiaries (“the Group”).  

Cervus Equipment Corporation (“Cervus” or “Company”) provides equipment solutions to customers in agriculture, 
transportation,  and  industrial  markets  across  Canada,  Australia,  and  New  Zealand.  Throughout  its  territories  and 
across  its  diverse  markets,  Cervus  dealerships  are  united  in  delivering  sales  and  support  of  the  market-leading 
equipment  our  customers  depend  on  to  earn  a  living.  The  Company  operates  63  Cervus  dealerships  and  is  the 
authorized representative of leading Original Equipment Manufacturers (“OEMs”) including: John Deere agricultural 
equipment; Peterbilt transportation  equipment;  and Clark, Sellick, Doosan, JLG and Baumann material  handling 
equipment.  The  common  shares  of  Cervus  are  listed  on  the  Toronto  Stock  Exchange  and trade  under  the  symbol 
"CERV". 

2.  Basis of Preparation  

Statement of Compliance  
The  consolidated  financial  statements  have  been  prepared  in  accordance  with  International  Financial  Reporting 
Standards (“IFRSs”) as issued by the International Accounting Standards Board (“IASB”).   

The Board of Directors authorized the issue of these consolidated financial statements on March 11, 2020. 

Basis of Measurement 
The consolidated financial statements have been prepared under a going concern assumption on a historical cost 
basis, with the exception of items that IFRS requires to be measured at fair value.  

Presentation Currency 
These  consolidated  financial  statements  are  presented  in  Canadian  dollars.  All  financial  information  has  been 
rounded to the nearest thousand except for per share amounts. 

Basis of Consolidation 
These consolidated financial statements include the accounts of the parent company Cervus Equipment Corporation 
and its subsidiaries, all of which are wholly owned.  

Control is achieved where the Company has the power to govern the financial and operating policies of an entity so 
as to obtain benefits from its activities. The results of subsidiaries acquired or disposed of during the year are included 
in the consolidated statements of comprehensive income from the effective date of acquisition and up to the effective 
date of disposal, as appropriate.  

Cervus Annual Report 2019 
85  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

10 

 
 
 
 
 
 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

2.   Basis of Preparation (continued) 

 Details of the Company’s subsidiaries at December 31, 2019 and December 31, 2018 are as follows: 

Proportion of Ownership Interest and Voting Power Held
Cervus AG Equipment LP
Cervus AG Equipment Ltd
Evergreen Equipment Ltd.
Cervus Collision Center LP
Cervus Contractors Equipment LP 
Cervus Contractors Equipment Ltd
Cervus Equipment NZ Ltd.
101169185 Saskatchewan Ltd
520781 Alberta Ltd
Cervus Equipment Holdings Australia Pty Ltd. 
Cervus Equipment Australia Pty Ltd.

2019
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

2018
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

Use of Judgments and Estimates  

In preparing these consolidated financial statements, management has made judgments, estimates and assumptions 
that  affect  the  application  of  the  Company’s  accounting  policies  and  the  reported  amounts  of  assets,  liabilities, 
revenues and expenses. By their very nature, estimates may differ from actual future results and the impact of such 
changes could be material. 

Estimates and underlying assumptions are reviewed on an ongoing basis, with revisions to accounting estimates 
recognized prospectively.  

Judgments 
Information  about  judgments  made  in  applying  accounting  policies  that  have  the  most  significant  effects  on  the 
amounts recognized in these consolidated financial statements are:  

 

 

Classification  of  a  lease  arrangement  where  the  Company  is  the  lessor,  as  an  operating  or  finance  lease; 
judgment is required to determine whether substantially all of the significant risks and rewards of ownership 
are transferred to the customer or remain with the Company. (Note 13) 
Impairment tests on long-lived assets; judgment is used in identifying impairment triggers and determining 
cash generating units or groups of cash generating units at which goodwill, intangible assets, and property 
and equipment are  tested for impairment, as well as determining the appropriate discount rate for these 
calculations. (Note 10) 

Assumptions and Estimation Uncertainties 
Information about assumptions and estimation uncertainties which could have a significant effect on the carrying 
amounts of assets and liabilities are included in the following notes:  

 

 

Recoverability of inventories and key assumptions regarding the net realizable value of inventory. (Note 7) 
Impairment tests on long-lived assets; estimates on key assumptions related to the future operating results 
and the appropriate discount rate. (Note 10) 
Depreciation  and  amortization  expense;  assumptions  on  the  useful  lives  of  property  and  equipment  and 
intangible assets. (Note 9 and 10) 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

2.   Basis of Preparation (continued) 
Determination of Fair Values 
A  number  of  the  group’s  accounting  policies  and  disclosures  require  the  determination  of  fair  value,  for  both 
financial  and  non-financial  assets  and  liabilities.  Fair  values  have  been  determined  for  measurement  and/or 
disclosure  purposes  based  on  the  methods  outlined  below.  When  applicable,  further  information  about  the 
assumptions made in determining fair values is disclosed in the notes specific to that asset or liability. 

Property, Plant and Equipment 
The  fair  value  of  property,  plant  and  equipment  recognized  as  a  result  of  a  business  combination  or  when 
determined  in  an  impairment  test  is  the  estimated  amount  for  which  a  property  could  be  exchanged  on  the 
measurement date between a willing buyer and a willing seller in an arm’s length transaction after proper marketing 
wherein the parties had each acted knowledgeably. The fair value of items of plant, equipment, fixtures and fittings 
is based on the market approach and cost approaches using quoted market prices for similar items when available 
and  depreciated  replacement  cost  when  appropriate.  Depreciated  replacement  cost  reflects  adjustments  for 
physical deterioration as well as functional and economic obsolescence. 

Intangible Assets 
The fair value of dealership distribution agreements and trade names acquired in a business combination is based 
on the incremental discounted estimated cash flows realized post acquisition, or expenditures avoided, as a result 
of owning the intangible assets. The fair value of customer lists acquired in a business combination is determined 
using income-based approaches, whereby the subject asset is valued after deducting a fair return on all other assets 
that are part of creating the related cash flows. The fair value of other intangible assets including non-competition 
agreements is based on the discounted cash flows expected to be derived from the use and any residual value of 
the assets.  

Inventories 
The fair value of inventories acquired in a business combination is determined based on the estimated selling price 
in the ordinary course of business less the estimated costs of completion and costs related to sale of the inventories. 

Trade and Other Receivables 
The fair value of trade and other receivables is estimated at the present value of the future cash flows, discounted at 
the market rate of interest at the reporting date. The fair value is determined for disclosure purposes or when such 
assets are acquired in a business combination. 

Other Non-Derivative Financial Liabilities 
Fair value, which is determined for disclosure purposes, is calculated based on the present value of future principal 
and interest cash flows, discounted at the market rate of interest at the reporting date.  

Derivative Financial Instruments 
The  fair  value  of  foreign  currency  derivative  financial  instruments  is  calculated  based  on  a  market  comparison 
technique. The fair value is based on similar contracts in an active market and based on quotes using the prevailing 
foreign exchange translation rate from the Bank of Canada or similar sources.  

Comparative Figures 
The comparative figures for 2018 include an adjustment relating to the first quarter of 2018. The adjustment results 
in an increase to cost of sales of $2.4 million, resulting in a reduction to income tax expense of $0.6 million. The change 
in the comparative balance sheet was a decrease in inventory of $2.4 million, a decrease in income tax payable of $0.6 
million and a decrease in retained earnings of $1.8 million. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.  Significant Accounting Policies  

The  accounting  policies  set  out  below  have  been  applied  consistently  by  all  the  Group’s  entities  and  to  all  years 
presented in these consolidated financial statements. 

Business Segments 
An operating segment is a component of the Corporation that engages in business activities from which it may earn 
revenues  and  incur  expenses.  All  operating  segments’  results  are  reviewed  regularly  by  the  Corporation’s  Chief 
Executive Officer in order to make decisions regarding the allocation of resources to the segment. Segment results 
include items directly attributable to a segment as well as those that can be allocated on a reasonable basis. 

The Corporation has three reportable operating segments: Agriculture, Transportation and Industrial, based on the 
industry  which  they  serve.  The  Agriculture  segment  consists  of  John  Deere  dealership  locations  in  Alberta, 
Saskatchewan,  British  Columbia,  New  Zealand,  and  Australia.  The  Transportation  segment  consists  of  Peterbilt 
dealership locations in Saskatchewan and Ontario. The Industrial segment consists of Clark, Sellick, Doosan, and JLG 
dealership locations in Alberta, Saskatchewan, and Manitoba.  

The Corporation also reports activities not directly attributable to an operating segment under a fourth Corporate 
segment. The corporate head office incurs certain costs which are not considered directly attributable to an operating 
segment. Corporate expenses consist of certain overheads and shared services provided to the divisions, along with 
public  company  costs,  salaries,  share-based  compensation,  office  and  administrative  costs  relating  to  corporate 
employees and officers, and interest cost on general corporate borrowings. These corporate costs are not allocated 
to the business segments and are reported within the Corporate segment. 

These audited annual financial statements for the year ended December 31, 2019, are the first set of the Company’s 
financial statements whereby the Corporate segment is reported as its own segment. This change to the composition 
of the segments is described in further detail in Note 25. Prior period financial information for 2018 has also been 
restated to reflect the change in segment composition.  

Business Combinations 
Acquisitions of subsidiaries are accounted for using the acquisition method. The cost of the acquisition is measured 
at the aggregate of the fair values, at the date of exchange, of assets given, liabilities and contingent liabilities incurred 
or assumed, and equity instruments issued by the Company in exchange for control of the acquiree. Transaction costs 
are expensed as incurred. Goodwill arising on acquisitions is recognized as an asset and initially measured at cost, 
being the excess of the consideration of the business combination over the Company's interest in the net fair value 
of the identifiable assets, liabilities and contingent liabilities recognized.  

Foreign Currency Translation  
Foreign Currency Transactions 
The individual financial statements of each subsidiary are stated in the currency of the primary economic environment 
in which it operates (its functional currency). Transactions in currencies other than companies’ functional currency are 
recorded at the rate of exchange at the date of the transaction. At the statement of financial position date, monetary 
assets and liabilities denominated in a currency other than subsidiaries’ functional currency, are translated into the 
subsidiaries’  functional  currency  at  the  rates  of  exchange  prevailing  at  that date.  Foreign  currency differences  are 
recognized in profit or loss. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.   Significant Accounting Policies (continued) 

Foreign Currency Translation (continued) 

Foreign Operations 
For the purpose of presenting consolidated financial statements, the results of entities denominated in currencies 
other than Canadian dollars are translated at the average rate of exchange for the period and their assets and liabilities 
at the rates in effect at the statement of financial position date. Foreign exchange differences are recognized in other 
comprehensive income and accumulated in the cumulative translation account.  

          Cash and Cash Equivalents 

Cash  and  cash  equivalents  include  cash  on  hand,  balances  with  banks,  and  short-term  deposits  with  original 
maturities of three months or less. 

Inventories 
Inventories are stated at the lower of cost and net realizable value. Cost is determined using the specific identification 
method  for  new  and  used  equipment,  average  cost  for  parts  and  a  specific  job  basis  for  work-in-progress.  Net 
realizable value approximates the estimated selling price less all estimated cost of completion and necessary cost to 
complete  the  sale.  Previous  impairment  of  inventory  are  reversed  when  economic  changes  support  an  increased 
value. Where a previous impairment is reversed, the reversal is limited to the amount of the original impairment, so 
that the new carrying amount is the lower of the cost and the revised net realizable value.  

Property and Equipment 
Items  of  property  and  equipment  are  recorded  at  cost,  less  any  accumulated  depreciation  and  accumulated 
impairment losses. Properties under construction are measured at cost less any accumulated impairment. Assets are 
moved from the construction phase and begin depreciation when the asset is available for use.  

Right-of-use assets related to leased properties are also presented as property, plant and equipment in the statement 
of financial position. Right-of-use assets are measured at recognition at the initial amount of the lease liability adjusted 
for any  lease  payments  made  at  or  before  the  commencement  date,  plus  any  direct  costs incurred, less  any  lease 
incentives received. 

Any gain or loss arising on the disposal or retirement of an item of property and equipment is recognized in profit or 
loss. 

Depreciation is provided for using both the declining balance and straight-line methods at annual rates intended to 
depreciate the cost of each significant component of an asset, less its residual values over its estimated useful lives. 
Leased assets are depreciated on the same basis as owned assets, or where shorter, the term of the lease. Land is not 
depreciated. 

The estimated useful lives, residual values and depreciation methods are reviewed at each reporting period, with the 
effect of any changes in estimate accounted for on a prospective basis. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.   Significant Accounting Policies (continued) 

Property and Equipment (continued) 

The following methods and rates are used in the calculation of depreciation:  

Assets 
Buildings 
Leasehold improvements 

Short-term rental equipment 

Method 
Straight-line 
Straight-line 

Straight-line 

Estimated 
Useful Life 

15 to 40 years 
Over period of lease 

5 to 10 years 

Automotive and trucks and computers  

Declining balance 

Furniture and fixtures, parts and shop equipment 

Declining balance 

30% 

20% 

Intangible Assets 
Intangible Assets  
Intangible  assets  include  software,  dealership  distribution  agreements,  customer  lists  and  non-competition 
agreements  and  are  recorded  at  cost  less  accumulated  amortization  and  any  accumulated  impairment  losses. 
Software costs under development are measured at cost less any accumulated impairment, software moves from the 
development phase and amortization commences when the asset is available for use.  

Costs of internally generated intangible assets are capitalized only if the expenditure can be measured reliably, the 
product or process is technically and commercially feasible, future economic benefits are probable and the Company 
intends to complete development to use the asset. Otherwise, it is recognized in profit or loss as incurred.  

The  estimated  useful  life and  amortization method  are  reviewed  at  the  end  of  each period,  with the  effect  of  any 
changes in estimate being accounted for on a prospective basis.  

The following are the typical useful lives that are used in the calculation of amortization for each intangible asset. 

Dealership distribution agreements  
Customer lists and non-competition agreements 
Software costs  

20 years 
5 years 
5 years 

Goodwill 
Goodwill is the excess of the consideration of a business combination over the Company's interest in the net fair value 
of  the  identifiable  assets,  liabilities  and  contingent  liabilities  recognized.  Goodwill  is  measured  at  cost  less 
accumulated impairment. 

Assets Held for Sale 
Non-current assets, or disposal groups comprising assets and liabilities, are classified as held for sale when it is highly 
probable that an asset or disposal group in its present condition will be recovered principally through sale instead of 
its continued use. Assets held for sale are measured at the lower of the carrying amount and fair value less costs to 
sell. Once classified as held-for-sale, plant and equipment are no longer depreciated.  

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.   Significant Accounting Policies (continued) 

Leases 

Policy applicable from January 1, 2019 
At inception of a contract, the Company assesses whether a contract is, or contains, a lease. A contract is, or contains, 
a lease if the contract conveys the right to control the use of an identified asset for a period of time in exchange for 
consideration.  

i. As a lessee 
The Company recognizes a right-of-use asset and a lease liability at the lease commencement date. The right-of-use 
asset  is  initially  measured  at  cost,  which  comprises  the  initial  amount  of  the  lease  liability  adjusted  for  any  lease 
payments  made  at  or  before  the  commencement  date,  plus  any  direct  costs  incurred,  less  any  lease  incentives 
received. The right-of-use asset is subsequently depreciated using the straight-line method from the commencement 
date to the end of the lease term.  

The  lease  liability  is  initially  measured  at  the  present  value  of  the  lease  payments  that  are  not  paid  at  the 
commencement  date,  discounted  using  the  interest  rate  implicit  in  the  lease  or,  if  that  rate  cannot  be  readily  be 
determined,  the  Company’s  incremental  borrowing rate.  Generally,  the  Company  uses  the  incremental  borrowing 
rate as the discount rate.  

The Company determines its incremental borrowing rate by obtaining interest rates from various external financing 
sources and makes certain adjustments to reflect the terms of the lease and the type of asset leased.  

Lease payments included in the measurement of the lease liability comprise the following: 

- 
- 

- 
- 

fixed payments, including in-substance fixed payments; 
variable lease payments that depend on an index or a rate, initially measured using the index rates as at the 
commencement date; 
amounts expected to be payable under a residual value guarantee, and  
lease payments in an optional renewal period if the Company is reasonably certain to exercise an extension 
option,  and  penalties  for  early  termination  of  a  lease  unless  the  Company  is  reasonably  certain  not  to 
terminate early.  

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.   Significant Accounting Policies (continued) 

The lease liability is initially measured at amortized cost using  the effective interest rate method. It is remeasured 
when there is a change in future lease payments arising from a change in an index or rate, if there is a change in the 
Company’s estimate of the amount expected to be payable under a residual value guarantee, if the Company changes 
its  assessment  of  whether  it  will  exercise  a  purchase,  extension  or  termination  option  or  if  there  is  a  revised  in-
substance fixed lease payment. 

When the lease liability is remeasured in this way, a corresponding adjustment is made to the carrying amount of the 
right-of-use asset, or is recorded in profit or loss if the carrying amount of the right-of-use asset has been reduced to 
zero. 

The Company presents right-of-use assets in ‘Property and equipment’ on the statement of financial position. Lease 
liabilities are presented based on when the underlying payments become due. Short-term lease liabilities (due within 
12 months of statement of financial position date) are presented in ‘Current portion of lease obligation’. Long-term 
lease liabilities (due later than 12 months) are presented in ‘Lease obligation’.  

ii. As a lessor 
When  the  Company  acts  as  a  lessor,  it  determines  at  lease  inception  whether  each  lease  is  a  finance  lease  or  an 
operating lease.  

To classify each lease, the Company makes an assessment of whether the lease transfers substantially all of the risks 
and rewards incidental to the ownership of the underlying asset. If this is the case, then the lease is a finance lease; if 
not, then it is an operating lease. As part of this assessment, the Company considers certain indicators such as whether 
the lease if for the major part of the economic life of asset.  

When  the  Company  is  an  intermediate  lessor,  it  accounts  for  its  interests  in  the  head  lease  and  the  sub-lease 
separately. It assesses the lease classification of the sub-lease with reference to the right-of-use asset arising from the 
head lease, not with reference to the underlying asset. If the sub-lease is a short-term lease to which the Company 
applies the exemption described above, then it classifies the sub-lease as an operating lease.  

The Company applies the derecognition and impairment requirements in IFRS 9 to the net investment in the lease. 
The Company regularly reviews estimated unguaranteed residual values used in calculating the gross investment in 
the lease. 

The Company recognizes lease payments received under operating leases as income on a straight-line basis over the 
lease term as part of ‘Rentals and other’ revenue.  

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.   Significant Accounting Policies (continued) 
ii. Policy applicable before January 1, 2019 
For contracts entered before January 1, 2019, the Company determined whether the arrangement was or contained 
a lease based on the assessment of whether: 

- 
- 

fulfillment of the arrangement was dependent on the use of a specific asset or assets; and  
the arrangement had conveyed a right to use the asset.  

i. As a lessee 

In the comparative period, as a lessee, the Company classified leases that transferred substantially all of the risks and 
rewards  of  ownership  as  finance  leases.  When  this  was  the  case,  the  leased  assets  were  measured  initially  at  an 
amount equal to the lower of their fair value and the present value of the minimum lease payments. Minimum lease 
payments were the payments over the lease term that the lessee was required to make, excluding any contingent 
rent.  Subsequent  to  initial  recognition,  the  assets  were  accounted  for  in  accordance  with  the  accounting  policy 
applicable to that asset.  

Assets  held  under  other  leases  were  classified  as  operating  leases  and  were  not  recognized  in  the  Company’s 
statement of financial position. Payments made under operating leases were expensed in profit or loss on a straight-
line basis over the term of the lease.  

ii. As a lessor 
  When the Company acted as lessor, it determined at lease inception whether each lease was a finance lease or an 

operating lease.  

To classify each lease, the Company made an overall assessment of whether the lease transferred substantially all of 
the risks and rewards of ownership of the underlying asset. If this was the case, then the lease was a finance lease; if 
not, the it was an operating lease. As part of this assessment, the Company considered certain indicators such as 
whether the lease was for the major part of the economic life of the asset. 

Income Tax 
Income  tax  expense  represents  the  sum  of  the  tax  currently  payable  and  deferred  tax.  Current  income  taxes  are 
recorded based on the estimated income taxes payable on taxable income for the year and any adjustment to tax 
payable in respect of previous years. The Company’s liability for current tax is calculated using tax rates that have been 
substantively enacted by the end of the reporting period. 

Deferred tax is recognized in respect of temporary differences between the carrying amounts of assets and liabilities 
for financial reporting purposes and the amounts used for taxation purposes. Deferred tax is measured at the tax rates 
that  are  expected  to  be  applied  to  temporary  differences  when  they  reverse,  based  on  the  laws  that  have  been 
enacted or substantively enacted by the reporting date. A deferred tax asset is recognized if it is more likely than not 
to be realized. The effect of a change in tax rates on deferred income tax assets and liabilities is recorded in the period 
in which the change occurs. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.   Significant Accounting Policies (continued) 

Provisions 
Provisions are recognized when: the Company has a present obligation (legal or constructive) as a result of a past 
event, it is probable that the Company will be required to settle the obligation, and a reliable estimate can be made 
of  the  amount  of  the  obligation.  The  amount  recognized  as  a  provision  is  the  best  estimate  of  the  consideration 
required  to  settle  the  present  obligation  at  the  end  of  the  reporting  period,  taking  into  account  the  risks  and 
uncertainties surrounding the obligation. Where a provision is measured using the cash flows estimated to settle the 
present obligation, its carrying amount is the present value of those cash flows. 

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third 
party, a receivable is recognized as an asset if it is virtually certain that reimbursement will be received and measured 
reliably. 

Financial Instruments 
A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability or equity 
instrument  to  another  entity. Financial  assets  and financial  liabilities,  including derivatives,  are  recognized  on  the 
consolidated statement of financial position at the time the Company becomes a party to the contractual provisions. 
The Company’s financial assets and liabilities consist primarily of cash and cash equivalents, trade and other accounts 
receivable,  trade  and  other  accrued  liabilities,  dividends  payable,  floor  plan  payables,  foreign  currency  hedging 
instruments, leases, and term debt. 

Classification and Measurement of Financial Assets and Financial Liabilities  
A financial asset is classified and is measured at:  
  Amortised cost; or 
  Fair value through other comprehensive income (OCI); or  
  Fair value through profit or loss.  

The classification of financial assets is generally based on the business model in which a financial asset is managed 
and its contractual cash flow characteristics. Derivatives embedded in contracts where the host is a financial asset in 
the  scope  of  the  standard  are  not  separated.  Instead,  the  hybrid  financial  instrument  as  a  whole  is  assessed  for 
classification. 

Trade  receivables  without  a  significant  financing  component  are  initially  measured  at  the  transaction  price. 
Otherwise, a financial asset is initially measured at: 
  Fair value; or 
  Fair value, plus transaction costs that are directly attributable to its acquisition, for items not at fair value through 
profit or loss. 

The  Company’s  financial  liabilities  are  classified  as  Other  liabilities  initially  recognized  at  fair  value  and  are 
subsequently measured at amortized cost using the effective interest rate method. The Company’s other financial 
liabilities include trade and other accrued liabilities, floor plan payables, term debt, and lease obligations. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.   Significant Accounting Policies (continued) 

Classification and Measurement of Financial Assets and Financial Liabilities (continued) 
Subsequent measurement of financial assets is described below. 

Financial assets at 
fair value through 
profit or loss 

Financial assets at 
amortised cost 

These assets are subsequently measured at fair value. Gains and losses, including any interest 
or dividend income, are recognized in profit or loss.  

These  assets  are  subsequently  measured  at  amortised  cost  using  the  effective  interest 
method.  The  amortised  cost  is  reduced  by  impairment  losses.  Interest  income,  foreign 
exchange gains and losses and impairment are recognized in profit or loss. Any gain or loss 
on derecognition is recognized in profit or loss. 

Debt investments 
at fair value 
through OCI 

These assets are subsequently measured at fair value. Interest income calculated using the 
effective interest method, foreign exchange gains and losses and impairment are recognized 
in profit or loss. Other net gains and losses are recognized in OCI. On derecognition, gains 
and losses accumulated in OCI are reclassified to profit or loss. 

Equity 
investments at 
fair value through 
OCI 

These assets are subsequently measured at fair value. Dividends are recognized as income 
in profit or loss unless the dividend clearly represents a recovery of part of the cost of the 
investment. Other net gains and losses are recognized in OCI and are never reclassified to 
profit or loss. 

Impairment 

Financial Assets (Including Receivables) 
IFRS 9 replaces the ‘incurred loss’ model in IAS 39 with an ‘expected credit loss’ (ECL) model. The new impairment 
model applies to financial assets measured at amortised cost, contract assets and debt investments at FVOCI, but not 
to investments in equity instruments.  

ECLs are a probability weighted estimate of credit losses the Company expects to incur. Under the expected credit 
loss model, the Company calculates the allowance for credit losses by determining, on a discounted basis, the cash 
shortfalls  it  would  incur  in  various  probability-weighted  default  scenarios  for  prescribed  future  periods  and 
multiplying  these  shortfalls  by  the  probability  of  each  scenario  occurring.  The  allowance  is  the  sum  of  these 
probability weighted outcomes.  

Under IFRS 9, loss allowances are measured on either of the following bases: 

a)  12-month expected credit losses: These are expected credit losses that could result from possible default 

events within the 12 months after the reporting date; and 

b)  Lifetime expected credit losses: These are expected credit losses that could result from all possible default 

events over the expected life of a financial instrument. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.   Significant Accounting Policies (continued) 

 Impairment (continued) 

Non-Financial Assets 
Property and equipment, intangible assets and goodwill are reviewed at each reporting period to identify if there are 
indicators of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. The carrying 
values  of  intangible  assets  and  goodwill  with  indefinite  lives  must  be  tested  at  least  annually.  We  have  selected 
December  31st  as  our  annual  impairment  test  date,  although  impairment  tests  are  conducted  more  frequently  if 
indicators of impairment are present at dates other than December 31st.  

When  it  is  not  possible  to  estimate  the  recoverable  amount  of  an  individual  asset,  the  Company  estimates  the 
recoverable  amount  of  the  cash-generating  unit  (CGU)  to  which  the  asset  belongs.  The  CGU  corresponds  to  the 
smallest identifiable group of assets whose continuing use generates cash inflows that are largely independent of the 
cash inflows from other assets or groups of assets. The Company has determined that its CGUs comprise groups of 
stores which provide the same or similar product within a geographic market. 

Goodwill acquired in a business combination is allocated to the CGU which it relates. Intangible assets with indefinite 
useful lives and assets held at the parent level are allocated to the CGU to which they relate.  

Impairment losses are recognized in profit or loss. Any impairment loss is allocated first to reduce the carrying amount 
of any goodwill allocated to the CGU and then to the other assets of the CGU pro rata based on the carrying amount 
of each asset in the CGU. An impairment loss is recognized when the carrying amount of an asset, or of the CGU to 
which it belongs, exceeds the recoverable amount. The recoverable amount of an asset or cash-generating unit is the 
greater of its value in use and its fair value less costs to sell. In assessing value in use, the estimated future cash flows 
are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the 
time value of money and the risks specific to the asset.  

Reversals of Previously Recognized Impairments 
An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognized in 
prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. 
An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount.  

An  impairment  loss  is  reversed  only  to  the  extent  that  the  asset’s  carrying  amount  does  not  exceed  the  carrying 
amount  that  would  have  been  determined,  net  of  depreciation  or  amortization,  if  no  impairment  loss  had  been 
recognized. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 
3.    Significant Accounting Policies (continued) 

Revenue Recognition 
Revenue  is  recognized  when  a  customer  obtains  control  of  the  goods  or  services.  Determining  the  timing  of  the 
transfer of control, whether at a point in time or over time, requires judgment.  

Type of product/ 
service 

Equipment 
Revenue 

Nature, timing and satisfaction of performance obligations, significant payment terms 

Revenue  is  recognized  when  the  customer  obtains  control  of  the  equipment  product. 
Revenue is not recognized before there are indicators that control has passed, including the 
customer  having:  a  present  obligation  to  pay,  physical  possession  or  legal  title,  risks  and 
rewards of ownership and accepted the asset. The Company considers a customer to have 
accepted the asset and risks and rewards of ownership when delivery has occurred, required 
deposits have been received, and a formal contract is signed. 

For  bill-and-hold  arrangements, revenue  is  recognized  before  delivery when the  customer 
obtains control of the equipment, and Cervus has received payment. Control is transferred to 
the customer when the reason for the bill-and-hold arrangement is substantive, the Company 
cannot sell the equipment to another customer, the equipment can be identified separately 
and is ready for physical transfer to the customer. 

Invoices are usually payable when financing has been agreed upon along with the signed bill 
of sale, or within 30 days from the invoice date.  

Parts Revenue 

Parts  revenue  is  recognized  when  the  customer  receives  the  part.  Payment  is  due  upon 
receipt of the invoice, or net 30 days from the invoice date for the Industrial segment. 

Service Revenue 

Service  revenue  is recognized  upon completion  of  the  service  work.  Payment  is due  upon 
receipt of the invoice, or net 30 days from the invoice date for the Industrial segment. 

Rentals and 
Operating Lease 
Revenue 

Rentals  and  operating  lease  revenue  are  recorded  at  the  time  the  service  is  provided, 
recognized evenly over the term of the rental or lease agreement with the customer. Payment 
is due when the rental contract is signed at the beginning of each month, and within 30 days 
for the Industrial segment. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

3.   Significant Accounting Policies (continued) 

Finance Income and Finance Costs 
Finance income comprises interest income on funds invested. 

Finance  costs  comprise  interest  expense  on  borrowings  and  impairment  losses  recognized  on  financial  assets. 
Borrowing costs that are not directly attributable to the construction, acquisition or production of a qualifying asset 
are recognized in profit or loss as incurred. 

Changes in the fair value of financial assets at fair value through profit or loss are included in Other Income or Loss.  

Per Share Amounts 
Basic  per  share  amounts  are  computed  by  dividing  earnings  (loss)  by  the  weighted  average  number  of  shares 
outstanding for the period. Diluted earnings per share are calculated giving effect to the potential dilution that would 
occur if share options or other dilutive instruments were exercised or converted to shares. The treasury stock method 
is used to determine the dilutive effect of share options and other similar dilutive instruments. This method assumes 
that any proceeds upon the exercise or conversion of dilutive instruments, for which market prices exceed exercise 
price, would be used to purchase shares at the average market price of the shares during the period.  

Short-Term Employee Benefits 
Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related 
service is provided. A liability is recognized for the amount expected to be paid under short-term cash bonus or profit-
sharing  plans if the Company has a present legal or  constructive obligation to pay this amount as a result of  past 
service provided by the employee, and the obligation can be estimated reliably. 

Share-Based Payment Transactions 
The grant date fair value as determined by the Black-Scholes model for share option awards granted to employees is 
recognized as an employee expense, with a corresponding increase in equity, over the period that the employees 
unconditionally  become  entitled  to  the  awards.  The  amount  recognized  as  an  expense  is  adjusted  to  reflect  the 
number of awards for which the related service and non-market vesting conditions are expected to be met, such that 
the amount ultimately recognized as an expense is based on the number of awards that do meet the related service 
and  non-market  performance  conditions  at  the  vesting  date.  Amounts  for  share  option  payment  transactions  are 
recognized in contributed surplus as they vest, which is captured in other reserves. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

4.  Changes in Significant Accounting Policies 

IFRS 16 Leases 
The Company adopted IFRS 16 Leases effective January 1, 2019. IFRS 16 replaces existing lease guidance, including 
IAS 17 Lease, IFRIC 4 Determining whether an Arrangement contains a Lease, SIC-15 Operating Leases – Incentives 
and SIC 27 Evaluating the Substance of Transactions Involving the Legal Form of a Lease. 

The Company has adopted IFRS 16 using the modified retrospective approach, with the cumulative effect of initially 
applying  this  standard  recognized  in  retained  earnings  on  the  date  of  initial  application  (i.e.,  January  1,  2019). 
Accordingly, the comparative information has not been restated, and continues to be reported under IAS 17 and IFRIC 
4. The details of the changes in accounting policies are described below. 

On  transition  to  IFRS  16,  the  Company  elected  to  apply  the  practical  expedient  to  grandfather  the  assessment  of 
which transactions are leases. It applied IFRS 16 only to contracts that were previously identified as leases. Contracts 
that were not identified as leases under IAS 17 and IFRIC 4 were not reassessed for whether there is a lease. Therefore, 
the definition of a lease under IFRS 16 was applied only to contracts entered into or changed on or after January 1, 
2019.  

Leases in which the Company is Lessee 
As  a  lessee,  the  Company  previously  classified  leases  as  operating  or  finance  leases  based  on  its  assessment  of 
whether the lease transferred significantly all of the risks and rewards incidental to ownership of the underlying asset 
to the Company. Under IFRS 16, the Company recognizes right-of-use assets and lease liabilities for most leases – i.e., 
these leases are on-balance sheet.  

The Company decided to apply recognition exemptions  to short-term leases of buildings, and leases of low-value 
office  equipment.  For  leases  of  all  other  assets,  which  were  classified  as  operating  under  IAS  17,  the  Company 
recognized right-of-use assets and lease liabilities.  

At transition, lease liabilities were measured at the present value of the remaining lease payments, discounted at the 
Company’s incremental borrowing rate as at January 1, 2019. Right-of-use assets are measured at the amount equal 
to the lease liability, adjusted by the amount of any prepaid or accrued lease payments. 

i.     Leases classified as Operating Leases under IAS 17  
The  Company  used  the  following  practical  expedients  when  applying  IFRS  16  to  leases  previously  classified  as 
operating leases under IAS 17. 
-  Applied a single discount rate to a portfolio of leases with similar characteristics. 
-  Applied the exemption not to recognize right-of-use assets and liabilities for leases with less than 12 months of 

lease term.  
Excluded initial direct costs from measuring the right-of-use asset at the date of initial application. 

- 
-  Used  hindsight when determining the  lease  term if  the  contract  contains  options  to  extend  or  terminate  the 

lease.  

ii.     Leases previously classified as Finance Leases under IAS 17 

For leases that were classified as finance leases under IAS 17, the carrying amount of the right-of-use asset and 
the lease liability at January 1, 2019 are determined at the carrying amount of the lease asset and lease liability 
under IAS 17 immediately before that date. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

4.       Changes in Significant Accounting Policies (continued) 

Leases in which the Company is Lessor 
The Company is not required to make any adjustments on transition to IFRS 16 for leases in which it acts as a lessor, 
except for certain sub-leases. The Company accounted for its leases in accordance with IFRS 16 from the date of initial 
application. 

Under IFRS 16, the Company is required to assess the classification of a sub-lease with reference to the right-of-use 
asset,  not the  underlying  asset.  On  transition,  the  Company reassessed  the  classification  of  its  sub-lease  contracts 
previously classified as operating leases under IAS 17. The Company concluded that certain sub-leases are finance 
leases under IFRS 16. 

Impacts on Financial Statements 
On transition to IFRS 16, the Company recognized $84 million of right-of-use assets and $84 million of lease liabilities.  

When  measuring  lease  liabilities,  the  Company  discounted  lease  payments  using  its  incremental  borrowing  rate 
applicable to the assets at January 1, 2019. The weighted average rate applied is 8%. 

$ thousands
Operating lease commitment at December 31, 2018 as disclosed in the Company's consolidated 
financial statements
Discounted using the incremental borrowing rate at January 1, 2019
Lease obligation recognized as at January 1, 2019
     Recognition exemption for:
          Leases of low-value assets
Extension options reasonably certain to be exercised
Lease obligation recognized as at January 1, 2019

January 1, 2019

$

$

$

130,584
(57,446)
73,138

(25)
11,116
84,229

The  associated  right-of-use  assets  for  property  leases  were  measured  at  the  amount  equal  to  the  lease  liability, 
adjusted by the amount of any prepaid or accrued lease payments relating to that lease recognized in the statement 
of  financial  position  as  at  December  31,  2019.  There  were  no  onerous  contracts  that  would  have  required  an 
adjustment to the right-of-use assets at the date of initial application.  

The recognized right-of-use assets relate to the following types of assets: 

$ thousands
Buildings
Motor vehicles
Office equipment
Total right-of-use assets

$

December 31, 
2019
79,310
2,008
87
81,405

$

January 1, 
2019
82,748
1,341
140
84,229

$

$

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

5.  Seasonality 

The  Canadian,  New  Zealand  and  Australian  retailing  of  agriculture,  transportation,  and  industrial  equipment  is 
influenced by seasonality. Sales activity for the Agriculture segment is normally highest between April and September 
during  growing  seasons  in  Canada  and  July  through  December  in  New  Zealand  and  Australia.  Sales  in  the 
Transportation and Industrial segments are not as heavily impacted by seasonality but do see slower sales activity in 
the winter months. As a result, profit or losses may not accrue uniformly from quarter to quarter. 

6.  Accounts Receivable and Other Assets 

($ thousands)

Trade receivables
Allowance for doubtful debts(a)
Trade receivables, net
Prepaid expenses
Income tax receivable
Other receivables
Total accounts receivable and other assets

2019

40,565
(1,155)
39,410
26,151
6,586
2,795
74,942

$

$

2018

54,939
(1,078)
53,861
17,576
-
532
71,969

$

$

(a)  Changes in allowance for doubtful debts during the year has been recorded in selling, general and administrative 

expense, the details of which are disclosed in Note 19.  

7. 

Inventories 

($ thousands)
New equipment
Used equipment
Parts and accessories
Work-in-progress
Total inventories

2019
149,025
118,754
50,607
1,233
319,619

$

$

2018
114,667
161,703
50,285
1,531
328,186

$

$

During  the  year  ended  December  31,  2019,  inventories  included  in  costs  of  sales  were  $892  million  (2018  -  $1,078 
million). The total inventory impairment recorded during the year ended December 31, 2019, and included in cost of 
goods sold was $24 million (2018 - $12 million). The Company’s inventory has been pledged as security for floor plan 
payables under terms of the floorplan agreements and for long-term debt under general security agreements. 

Cervus Annual Report 2019 
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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

8.  Other Long-Term Assets 

($ thousands)
Long-term receivables
Deposits with manufacturers
Other investments (a)
Other long-term assets

2019
4,355
2,260
6,984
13,599

$

$

$

$

2018
748
2,913
5,714
9,375  

(a)  In  2016,  the  Company  purchased  units  in  Skyline  Commercial  REIT  as  a  deposit  on  long-term  leases.  The  units 

have been classified as other investments measured at fair value through profit and loss. 

Deposits with Manufacturers  

John Deere Credit Inc. (“Deere Credit”) provides and administers customer financing for retail purchases and customer 
leases of new and used equipment. Under the financing and lease plans, Deere Credit retains the security interest in the 
financed equipment. The Company is liable for a portion of the deficiency in the event that the customer defaults on 
their lease obligation during the term of the lease. Deere Credit retains 1% of the face amount of the finance or lease 
contract for amounts that the Company may have to pay Deere Credit under this arrangement. The deposits are capped 
at 3% of the total dollar amount of the lease finance contracts outstanding.  

The maximum liability that may arise related to these arrangements is limited to the deposits of $2.3 million (December 
31, 2018 - $2.9 million). Deere Credit reviews the deposit account balances quarterly and if the balances exceed the 
minimum requirements, Deere Credit refunds the difference to the Company. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

9.  Property and Equipment   

($ thousands)
Cost
Balance at January 1, 2018
   Additions
   Additions for finance lease
   Disposals(a) 
   Transfers 
   Currency translation effects
Balance at December 31, 2018

Balance at January 1, 2019
   Adjustments on transition to 
   IFRS 16(b)
   Recognition of right-of-use assets 
   on initial application of IFRS 16 
   (Note 13)
Adjusted balance at January 1, 2019
   Additions
   Right of use additions
   Disposals

Transfers and adjustments

   Remeasurements
   Currency translation effects
Balance at December 31, 2019

Land and 
Buildings

 Rental  
Equipment

Automotive 

and Trucks Equipment

26,102
1,414
-
(2,259)
-
9
25,266

40,453
4,855
742
(5,326)
(3,805)
254
37,173

20,632
4,015
-
(1,937)
27
25
22,762

18,691
2,570
-
(612)
195
50
20,894

25,266

37,173

22,762

20,894

Right-of-
use assets 
(Note 13)

-
-
-
-
-
-
-

-

Total

105,878
12,854
742
(10,134)
(3,583)
338

106,095

106,095

-

-

25,266
7,433
-
(28)
21
-
(36)

32,656

(19,234)

-

17,939
3,492
-
(3,305)
3,294
-
(393)

21,027

-

-

22,762
2,565
-
(1,449)
1,160
-
(331)

24,707

-

-

10,961

(8,273)

84,229

84,229

20,894
2,181
-
(3,990)
1,277
-
(204)

20,158

95,190
-
1,777
-
(6,300)
5,896
(456)

182,051
15,671
1,777
(8,772)
(548)
5,896
(1,420)

96,108  $  194,656 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

9. Property and Equipment (continued)  

($ thousands)
Accumulated Depreciation and 
Impairment
Balance at January 1, 2018
   Depreciation expense
   Disposals(a)
   Transfers 
   Currency translation effects
Balance at December 31, 2018

Balance at January 1, 2019
   Adjustments on transition to 
   IFRS 16(b)
Adjusted balance at January 1, 2019
   Depreciation expense
   Disposals
   Transfers and adjustments
   Currency translation effects
Balance at December 31, 2019

Land and 
Buildings

 Rental  
Equipment

Automotive 

and Trucks Equipment

4,717
937
(230)
-
2
5,426

13,858
5,179
(2,414)
(2,271)
37
14,389

12,815
2,530
(1,500)
11
13
13,869

12,313
2,210
(483)
-
43
14,083

5,426

14,389

13,869

14,083

Right-of-
use assets 
(Note 13)

-
-
-
-
-
-

-

Total

43,703
10,856
(4,627)
(2,260)
95
47,767

47,767

-

5,426
1,134
(12)
25
(4)
6,569

(7,611)

6,778
2,628
(1,592)
(171)
(59)
7,584

-

13,869
2,682
(1,257)
1,202
(76)
16,420

-

14,083
2,182
(3,731)
1,241
(142)
13,633

4,871

(2,740)

4,871
11,088
-
(4,207)
(8)

45,027
19,714
(6,592)
(1,910)
(289)
11,744  $    55,950 

($ thousands)
Carrying Value
Balance at December 31, 2018
Balance at December 31, 2019

Land and 
Buildings

 Rental  
Equipment

Automotive 

and Trucks Equipment

Right-of-
use assets 
(Note 13)

Total

19,840

26,087

22,784

13,443

8,893

6,811

-

 $    58,328 

8,287            6,525 

          84,363 

 $  138,705 

(a)  Included  in  total  disposals  for  the  year  ended  December  31,  2018  were  capital  assets  damaged  by  the  fire  in  the 

Company’s agriculture dealership in Rosthern, for a total net book value of $1.2 million. 

(b)  On transition to IFRS 16, leased rental equipment was transferred from property and equipment to right-of-use assets 

or was derecognized as the associated sub-leases were reclassified as finance leases. 

Depreciation expense related to rental and lease fleets have been recorded in cost of sales in the amount of $4.3 million 
(2018  -  $5  million)  and  selling,  general  and  administrative  expenses  of  $15  million  (2018  -  $6  million).  The  Company’s 
property and equipment has been pledged as security for its long-term debt. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

10.  Intangible Assets and Goodwill 

Intangible Assets 

Intangible assets are comprised of the following:  

($ thousands)
Cost
Balance at January 1, 2018
   Additions
   Effect of movements in exchange rates
   Additions through business acquisition
Balance at December 31, 2018
   Additions
   Effect of movements in exchange rates
Balance at December 31, 2019

($ thousands)
Accumulated Depreciation 
Balance at January 1, 2018
   Amortization expense
Balance at December 31, 2018
   Amortization expense
Balance at December 31, 2019

($ thousands)
Carrying Value
Balance at December 31, 2018
Balance at December 31, 2019

Dealership 
Distribution 
Agreements

46,901
-
4,470
(108)
51,263
-
(217)

51,046

Dealership 
Distribution 
Agreements

11,620
2,381
14,001
2,589

Customer
Lists

14,857
-
1,840
16
16,713
-
-

16,713

Customer
Lists

13,143
971
14,114
1,110

Non-
Competition 
Agreements

2,608
-
310
3
2,921
-
-

2,921

Non-
Competition 
Agreements

2,122
284
2,406
265

Software 
Costs

3,766
622
-
-
4,388
247
-

4,635 $

Software 
Costs

1,505
619
2,124
691

       16,590 

       15,224 

         2,671 

         2,815  $

Dealership 
Distribution 
Agreements
37,262

Customer
Lists
2,599

Non-
Competition 
Agreements
515

Software 
Costs
2,264 $

Total

68,132
622
6,620
(89)
75,285
247
(217)
75,315

Total

28,390
4,255
32,645
4,655

37,300

Total

42,640

       34,456 

         1,489 

             250 

         1,820  $        38,015 

Amortization  expense  of  $4.7  million  (2018  -  $4.3  million)  has  been  recorded  in  selling,  general  and  administrative 
expense.  

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

10.  Intangible Assets and Goodwill (continued) 

Goodwill 
The movements in the net carrying amount of goodwill is as follows: 

($ thousands)

Balance at January 1, 2018

Additions through business acquisition
Impact of translation of goodwill held in foreign currencies

Balance at December 31, 2018

Valuation adjustment on business combination (a)
Impact of translation of goodwill held in foreign currencies

Balance at December 31, 2019

$

$

$

18,880
2,722
22
21,624
1,417
(144)
22,897

(a)  During the year ended December 31, 2019, the Company had an adjustment to goodwill of $1.4 million on the 

final holdback payments for the acquisition of Deermart Equipment Sales Ltd. 

The aggregate carrying amounts of goodwill allocated to each CGU are as follows: 

($ thousands)

Agriculture Segment  
Agriculture - Alberta
Agriculture - Saskatchewan 
Agriculture - New Zealand 
Agriculture - Australia

Industrial Segment

Industrial

Transportation Segment
Transportation - Ontario
Carrying value of goodwill 

2019

2018

$   16,127 
        327 
     2,064 
     1,166 

$

14,710
327
2,144
1,230

        666 

666

     2,547 
22,897

$

2,547
21,624

$

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

10.  Intangible Assets and Goodwill (continued) 

Annual Impairment Test 

The Company performed the annual impairment test of goodwill and intangible assets as at December 31, 2019. The 
test for impairment is to compare the recoverable amount of the CGUs to their carrying value. Goodwill and intangible 
assets are assessed for impairment at the CGU level to which they are allocated.  

The recoverable amount of all CGUs are determined based on a value-in-use calculation. The value-in-use calculation 
uses future cash flow projections, based on the following: 

  A review of 2019 revenue which was then adjusted through the projection period for the outlook of the CGU at the 
date of impairment testing. Revenues used in the projection period did not exceed prior historical revenue levels 
of the CGU, other than the impact of assumed inflation. 

  Gross  profit  margin, expenses  and cash  requirements  for working  capital  were  benchmarked  by  CGU  based on 

 

 

historical amounts as a percent of annual historical revenue. 
The projections were assessed for reasonability against the demonstrated historical performance of the CGUs and 
the financial budget approved by senior management for a one-year period.  
For the annual impairment testing purposes, the cash flows subsequent to the five-year projection period were 
extrapolated using a 2.0% growth rate which represents the expected growth in the markets in which the Company 
operates. 

The discount rate applied to each CGU to determine value-in-use, is a post-tax rate that reflects an optimal debt-to-
equity ratio and considers the risk-free rate, market equity risk premium, size premium and the risks specific to each 
CGU’s cash flow projections. The post-tax discount rates ranged from 10.3% to 11.5% (pre-tax discount rate of 14.1% to 
15.8%). As a result of the analysis, management determined there was no impairment of goodwill or indefinite lived 
intangible assets.  

Sensitivity testing is conducted as part of the annual impairment tests, including stress testing the post-tax discount 
rate and projected cash flows with all other assumptions being held constant. Had the estimated post-tax discount rate 
been 1% higher than management’s estimates the recoverable amount of the CGUs would continue to exceed their 
carrying  amount.  Alternatively,  holding  the  post-tax  discount  rate  unchanged  from  that  utilized  in  the  annual 
impairment tests, had the annual estimated cash flows of each CGU in the forecast and terminal period decreased by 
6%, the recoverable amounts of each CGU would continue to exceed their carrying amounts. A decrease in the cash 
flow assumption of between 6% and 12% would result in $1.8 million of impairment. Any additional negative changes 
in  the  cash  flow  assumption  would  cause  goodwill  to  be  impaired,  with  such  impairment  loss  recognized  in  net 
earnings.  

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

11.  Trade and Other Liabilities 

($ thousands)

Trade and other payables
Non-trade payables and accrued expenses
Contract liabilities
Dividends payable (Note 16)
Income taxes payable
Foreign exchange contracts
Total trade and other liabilities

12.  Loans and Borrowings 

2019

40,189
17,680
2,829
1,688
-
797
63,183

$

$

2018
39,548
28,629
6,512
1,556
1,392
76
77,713

$

$

Bank Indebtedness 
At December 31, 2019, the Company has a revolving credit facility (the “Syndicated Facility”), with a syndicate of lenders. 
The principal amount available under this facility is $120 million. The facility was amended and extended on December 
18, 2018. The facility is committed for a four year term, but may be extended on or before the anniversary date with the 
consent of the lenders. The facility contains an $80 million accordion which the Company may request as an increase 
to the total available facility, subject to lender approval. As at December 31, 2019, there was $25 million drawn on the 
facility and $10 million had been utilized for outstanding letters of credit to John Deere. The Company’s credit facility 
bears interest at the lender’s prime rate plus the Applicable Margin (currently 0%). Applicable Margin can range from 
0% to 1.75% (2018 – 0% to 1.75%) and is based on a liabilities to income ratio.  

Term Debt Borrowings 
The Syndicated  Facility is secured by a general security agreement, a priority agreement;  trade accounts receivable, 
unencumbered inventories, assignment of fire insurance and guarantees from the Company’s subsidiaries. As terms 
under  the  Syndicated  Facility,  the  Company  must  maintain  certain  leverage,  income  coverage,  and  asset  coverage 
ratios, which the Company has complied with throughout 2019, see Note 24 for further discussion on covenants. Costs 
directly attributable to the completion of the Syndicated Facility have been deferred and will be amortized over the 
four year term. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

12.  Loans and Borrowings (continued) 

Outstanding Borrowings 

($ thousands)
Operating and Other Bank Credit Facilities
Revolving credit facility, lenders prime rate plus the Applicable Margin (currently 
0.0%).  Applicable Margin can range from 0% to 1.75% and is based on a liabilities 
to income ratio

Year of 
Maturity

2019

2018

2022

$

25,000 $      20,494 

National Australian Bank, Australia, revolving credit facility, interest at 6.48% 

2022

-

577

ANZ National Bank, New Zealand, flexible credit facility, interest at 4.49%

2020

788

-

Capital Facilities
Farm Credit Corporation, mortgages payable in monthly instalments of $22 
thousand including interest at 5.21%, a rate of lenders prime plus 1% per annum 
(December 31, 2018 - 5.21%)

Farm Credit Corporation, mortgages payable in monthly instalments of $39 
thousand including interest at 4.50%, a rate of lenders prime plus 1% per annum 
(December 31, 2018 - 4.95%)

2019

-

109

2024

3,945

4,210

Affinity Credit Union, mortgages payable in monthly installments of $17 thousand, 
including interest at 3.99% per annum (December 31, 2018 - 3.69%)

2020

5,422

5,623

Rental Equipment Term Loans
John Deere finance contracts, New Zealand, payable in monthly instalments 
including interest at the rate of 4.50% to 6.45% per annum, secured by related 
equipment

Various

7,163

7,332

Hire purchase contracts, Australia, finance contracts payable in monthly 
installments ranging up to AUD $3 thousand including interest at a rate of 3.95% to 
5.35%, secured by related equipment

Various

861

1,191

Finance contracts, various, repayable in monthly instalments ranging per month 
including interest from 2.99% to 4.95%
Total
Less: current portion
Less: deferred debt issuance costs
Carrying value of term debt at December 31

Various

267

81

43,446
(9,795)
(281)
33,370 $

39,617
(13,964)
(530)
25,123

$

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

12.  Loans and Borrowings (continued) 

Floor Plan Payables 
The Company utilizes floor plan financing arrangements with various suppliers for inventory purchases. The terms of 
these arrangements may include an interest-free period followed by a term during which interest is charged at rates 
ranging from 3.95% to 8.85% at December 31, 2019. Settlement of the floor plan liability occurs at the earlier of sale of 
the inventory, in accordance with terms of the financing arrangement, or based on management’s discretion. Floor plan 
payables are secured by specific new and used equipment inventories. 

($ thousands)
John Deere Financial, Canada
Wells Fargo Vendor Finance
John Deere Financial, New Zealand and Australia
PACCAR Financial
Other Floor Plan Facilities
Total floor plan payable

Interest Rate
5.00% - 8.85%
5.91% - 6.04%
5.34% - 5.75%
3.95% - 4.22%
4.95% - 5.75%

2019

2018
$       91,342  $        95,907 
         2,223 
       19,297 
       36,531 
         3,657 
157,615

           103 
      21,571 
      67,089 
        2,274 
$    182,379  $

Pre-Approved Credit Limits and Available Credit Facilities 
The Company has various facilities, the amount available under which are limited to the lesser of pre-approved credit 
limits or the available unencumbered assets. A summary of the Company’s maximum pre-approved credit limits on 
available credit facilities as at December 31, 2019, are as follows:  

($ thousands)

December 31, 2019

December 31, 2018

Total Limits Borrowings

Letters of 
Credit

Amount 
Available Total Limits Borrowings

Letters of 
Credit

Amount 
Available

Operating and other bank credit facilities

122,735      25,788 

   9,600 

 87,347  122,867

21,071

2,400 99,396

Capital facilities

Floor plan facilities and rental 
     equipment term loan financing 
Total borrowing
Total current portion long term debt
Total inventory floor plan facilities
Deferred debt issuance costs
Total long term debt

 (a)

9,367

(b)

190,670

225,825
(9,795)
(182,379)
(281)
33,370

9,942

166,219

197,232
(13,964)
(157,615)
(530)
25,123

(a)  For capital facilities, the additional amount available under the facilities is limited to the pre-approved credit limit 
of $9.4 million (December 31, 2018 - $10 million). The Company has unencumbered assets available for financing 
which are estimated at $7 million as at December 31, 2019 (December 31, 2018 - $2.4 million). 

(b)  For  floorplan  facilities,  the  additional  amount  available  under  the  facilities  is  limited  to  the  lesser  of  the  pre-
approved credit limit of $449 million (December 31, 2018 - $418 million) or the available unencumbered assets 
which are estimated at $17 million as at December 31, 2019 (December 31, 2018 - $34 million). 

As at December 31, 2019, the Company is in compliance with all its covenants. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

12.  Loans and Borrowings (continued) 

Reconciliation of Movements of Liabilities to Cash Flows Arising from Financing Activities 

($ thousands)
Balance at January 1, 2018
Changes from financing cash (outflows) inflows

Cash dividends paid

   Payment of finance lease liabilities

Repayment of term debt

Total (outflows) inflows from financing cash flows
Effect of changes in foreign exchange rates
Liability related changes

Dividends issued through DRIP
Dividends declared
New finance leases
Interest expense
Interest paid

Total liability related other increase (decrease)
Balance at December 31, 2018

Balance at January 1, 2019, as previously reported
Impact of change in accounting policy
Adjusted balances at January 1, 2019
Changes from financing cash (outflows) inflows

Cash dividends paid

   Payment of lease obligation

Advance of term debt

Total (outflows) inflows from financing cash flows
Effect of changes in foreign exchange rates
Liability related changes

Dividends issued through DRIP
Dividends declared
New lease obligation
Interest expense
Interest paid

Total liability related other increase (decrease)
Balance at December 31, 2019

Dividend 
payable

1,098

Financial Liabilities
Lease 
obligation
15,777

Term debt
43,292

Total
60,167

(5,093)
(5,249)
(4,205)
(14,547)
-

(710)
6,261
743
-
-
6,294
51,914

-
-
(4,205)
(4,205)
-

-
-
-
-
-
-
39,087

39,087

39,087

51,914
84,229
136,143

-
-
4,588
4,588
(510)

-
-
-
-
-
-
43,165

(5,867)
(9,256)
4,588
(10,535)
(1,547)

(770)
6,769
7,676
-
-
13,675
137,736

(5,093)
-
-
(5,093)
-

(710)
6,261
-
-
-
5,551
1,556

1,556

1,556

(5,867)
-
-
(5,867)
-

(770)
6,769
-
-
-
5,999
1,688

-
(5,249)
-
(5,249)
-

-
-
743
-
-
743
11,271

11,271
84,229
95,500

-
(9,256)
-
(9,256)
(1,037)

-
-
7,676
-
-
7,676
92,883

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

13.  Leases 

(a) Leases as lessee 

The Company leases buildings, vehicles, office equipment, and rental equipment. 

The Company’s building leases range from 3 to 20 years in term duration, and typically include options to renew the 
lease after the initial maturity date. Most of the Company’s building leases are for its equipment dealership locations 
and were entered into as combined leases of land and building. The Company also leases a fleet of vehicles for certain 
employees  that  typically  run  for  a  period  of  5  years.  Previously,  these  building  and  vehicle  leases  were  classified  as 
operating leases under IAS 17. 

Information about leases for which the Company is a lessee is presented below. 

i. Lease obligation 

The following table sets out a maturity analysis of lease obligations, showing the undiscounted lease payments to be 
paid by the Company after the reporting date. 

($ thousands)
Less than one year
One to two years
Two to five years
More than five years
Total undiscounted lease obligation
Accrued interest expense
Present value of lease obligation

ii. Right-of-use assets 

2019
15,471
13,945
36,345
82,373
148,134
55,251
92,883

$           

$         

$           

Right-of-use assets related to leased properties are presented as property, plant and equipment in the statement of 
financial position.  

($ thousands)
2019
Balance at January 1, 2019
Transfers
Depreciation charge for the year
Additions to right-of-use assets
Remeasurements
Currency translation effects
Balance at December 31, 2019

Buildings

Vehicles

Office equipment Rental equipment

Total

$           

$             

$                 

$             

$    

82,748
-
(8,994)
222
5,778
(444)
79,310

1,341
-
(406)
955
118
-
2,008

140
-
(49)
-
-
(4)
87

6,090
(2,093)
(1,639)
600
-
-
2,958

90,319
(2,093)
(11,088)
1,777
5,896
(448)
84,363

$           

$             

$                   

$             

$    

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

13.  Leases (continued) 

iii. Amounts recognized in profit or loss 

($ thousands)
2019 - Leases under IFRS 16
Interest expense on lease liabilities
Income from sub-leasing right-of-use assets presented in 'Rental Income'
Occupancy expense relating to short-term leases and leases of low-value assets
2018 - Operating leases under IAS 17
Lease expense
Sub-lease income presented in 'Rental income'

iv. Amounts recognized in statement of cash flows 

($ thousands)
Total cash outflow for leases

$             

7,140
1,478
1,281

$           

12,347
1,773

2019
13,609

$           

v. Extension options 
Some building leases contain extension options exercisable by the  Company before the end of the non-cancellable 
contract  period.  Where  practicable,  the  Company  seeks  to  include  extension  options  in  new  leases  to  provide 
operational  flexibility.  The  extension options  held  are  exercisable  only  by  the  Company and not  by  the  lessors.  The 
Company assesses at lease commencement date whether it is reasonably certain to exercise the extension options. The 
Company reassesses whether it is reasonably certain to exercise the options if there is a significant event or significant 
changes in circumstances within its control.  

As  at  December  31,  2019,  the  Company  has  estimated  that  the  lease  liability  resulting  from  extension  options 
reasonably certain to be exercised is $11 million. 

(b) Leases as lessor  
The Company is the intermediate lessor in several sub-lease arrangements with its customers, whereby equipment is 
first leased (the “head lease) by the Company (or “intermediate lessor”) from its original equipment manufacturer (or 
“head lessor”), and subsequently sub-leased by the Company to its customers for dedicated use. The head-leases and 
corresponding sub-leases have terms typically between 1 and 7 years. On the maturity of the lease, the Company will 
sell the equipment. The difference between the Company’s proceeds and the residual value per the lease arrangement 
remains with the Company.  

The Company classifies each sub-lease as a finance lease or as an operating lease with reference to the right-of-use asset 
arising from the head lease. 

i. Finance leases 
In cases where the sub-lease term is for the major part of the remaining term of the right-of-use asset arising from the 
head-lease, the sub-lease is classified and accounted for as a finance lease.  

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

13.  Leases (continued) 

(b) Leases as lessor (continued) 

At the commencement date of the sub-lease, the Company derecognizes the right-of-use asset relating to the head-
lease that it transfers to the customer and recognizes a lease receivable (measured as the net investment in the sub-
lease). Any difference between the carrying amount of the right-of-use asset and the net investment in the sub-lease is 
recognized in profit or loss.  

The Company continues to recognize the lease liability relating to the head lease, which represents the lease payments 
owed to the head lessor. 

Over the term of the sub-lease, the Company recognizes both interest income on the sub-lease and interest expense 
on the head lease. During 2019, the Company recognized interest income on lease receivables of $0.3 million (2018 - 
$0.1 million). 

The following table sets out a maturity analysis of lease receivables, showing the undiscounted lease payments to be 
received after the reporting date.  

($ thousands)
Less than one year
One to two years
Two to five years
More than five years
Total undiscounted lease receivable
Unearned finance income 
Net investment in the lease

ii. Operating leases 

2019
2,070
1,801
2,525
-
6,396
571
5,825

$             

$             

$             

In cases where the sub-lease term is not a major part of the remaining term of the right-of-use asset arising from the 
head-lease, or the sub-lease term meets the short-term lease exemption (less than 12 months), the sub-lease is classified 
and accounted for as an operating lease. The right-of-use asset from the head lease remains with the Company and is 
depreciated over the term of the head lease. Lease payments from customers are recognized by the Company as rental 
income upon receipt.  

Rental income recognized by the Company during 2019 was $3.3 million (2018 - $3.5 million).  

The following table sets out a maturity analysis of lease payments, showing the undiscounted lease payments to be 
received after the reporting date. 

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

13.  Leases (continued) 

(b) Leases as lessor (continued) 

($ thousands)
2019 - Operating leases under IFRS 16
Less than one year
Between one and five years
More than five years
Total
2018 - Operating leases under IAS 17
Less than one year
Between one and five years
More than five years
Total

14.  Income Taxes 

Tax (Recovery) Expense 

($ thousands)
Current income tax expense
Deferred income tax (recovery)
Income tax (recovery) expense

2019

920
604
-
1,524

3,101
5,326
-
8,427

2019

40 $

(1,868)
(1,828) $

2018

10,436
(1,111)
9,325

$

$

The corporate tax rate decrease in Alberta for current and future periods that was enacted in the second quarter of 2019 
resulted in a decrease in the deferred income tax expense. The estimated impact of the corporate tax rate decrease on 
deferred tax expense for the year ended December 31, 2019 was $0.5 million.  

Using  federal  and  provincial  statutory  rates  of  26.7%  (2018  –  26.9%),  the  income  tax  expense  for  the  year  can  be 
reconciled to the statement of comprehensive income as follows:  

($ thousands)

(Loss) income before income tax expense
Expected income tax (recovery) expense
Non-deductible costs and other

Income tax (recovery) expense

2019

2018

$

$

(10,446) $
(2,785)
957
(1,828) $

34,102
9,167
158
9,325

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

14.  Income Taxes (continued) 
Deferred Tax Assets and Liabilities 
Continuity of the Company’s tax balances in during the year are as follows:  

($ thousands)
Tangible assets
Intangible assets
Lease obligation
Unrealized foreign exchange and other
Net deferred tax liability

2018
 $          6,672 
4,144
(3,029)
1,056
 $          8,843 

$        

Recognized in 
Comprehensive 
Income
15,755
(974)
(18,247)
1,598
 $        (1,868)

2019
 $        22,427 
3,170
(21,276)
2,654
 $          6,975 

The Company has not recognized the benefits associated with net capital losses of $35 million (2018 - $35 million) and 
non-capital  losses  of  $0.8  million  (2018  -  $0.9  million),  as  the  timing  and  ultimate  application  of  these  tax  loss 
carryforwards are uncertain.  

15.  Financial Instruments 

Fair values are approximate amounts at which financial instruments could be exchanged between willing parties based 
on current markets for instruments with similar characteristics, such as risk, principal, and remaining maturities.  

Financial  instruments  recorded  or  disclosed  at  fair  value  are  classified  using  a  fair  value  hierarchy  that  reflects  the 
significance of the inputs used in making the measurements. The fair value hierarchy has the following levels:  

Level 1: Reflects valuation based on quoted prices observed in active markets for identical assets or liabilities; 

Level 2: Reflects valuation techniques based on inputs other than quoted prices included in level 1 that are  
observable either directly or indirectly; 

Level 3: Reflects valuation techniques with significant unobservable market inputs, there were no level 3 instruments in 
current or prior year.  

Carrying Value and Fair Value of Financial Assets and Liabilities 

The following table shows the carrying amounts and fair values of financial assets and financial liabilities, including their 
levels in the fair value hierarchy. It does not include fair value information for financial assets and financial liabilities not 
measured at fair value if the carrying amount is a reasonable approximation of fair value.  

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

15.  Financial Instruments (continued)  

Category

($ thousands)
Financial Assets
Cash and cash equivalents (a)
Accounts receivable and other 
assets (a)
Derivative financial instruments Fair value through profit 

Amortised cost

Amortised cost

Other investments

Other long-term assets
Finance lease receivables(a)
Financial Liabilities
Trade and other liabilities (a)
Floor plan payables (a)
Term debt (b)
Derivative financial liability
Lease obligation

and loss
Fair value through profit 
and loss
Amortised cost
Amortised cost

Other liabilities
Other liabilities
Other liabilities
Held-for-trading
Other liabilities

2019

Fair Value
Level 1 Level 2

2018

Fair Value
Level 1 Level 2

Carrying 

$    

6,106

71,700

776

77

6,548

5,238

3,504
349

82,046
157,615
39,087
76
11,271

43,165
797

77

5,238

396

39,087
76
11,986

Carrying 

$    

7,946

72,384

776

6,548

2,576
5,821

62,386
182,379
43,165
797
92,883

(a) The carrying value approximates fair value due to the immediate or short-term maturity.  

(b)  The  carrying  values  of  the  current  and  long-term  portions  of  term  debt  approximate  fair  value  because  the 
applicable interest rates on these liabilities are at rates similar to prevailing market rates.  

For  other financial  liabilities where  the  carrying  value  does  not approximate  the  fair  value, a discounted  cash flows 
approach was used to determine the fair value. For derivative financial instruments or forward exchange contracts, fair 
value is based on market comparison technique based on quoted prices.  

Cervus Annual Report 2019 
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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

16.  Capital and Other Components of Equity 

The  Company  has  unlimited  authorized  share  capital  without  par  value  for  all  common  shares.  All  issued  common 
shares have been fully paid. 

Share Capital 

(thousands)
Balance at January 1, 2018
Issued under the DRIP plan
Issued under the deferred share plan
Repurchased under the NCIB
Balance at December 31, 2018
Issued under the DRIP plan
Issued under the deferred share plan
Repurchased under the NCIB
Balance at December 31, 2019

Common Shares  

Shareholders are entitled to:  

Number of 
common shares

15,675 $
52
30
(198)
15,559 $
68
31
(310)
15,349 $

Total carrying 
amount
88,163
710
276
(2,609)
86,540
770
370
(3,940)
83,740

(i) 
(ii) 
(iii) 

dividends if, as and when declared by the Board of Directors of the Company;  
one vote per share at meetings of the holders of Common Shares; and  
upon liquidation, dissolution or winding up of Cervus to receive pro rata the remaining property and assets of 
the Company, subject to the rights of shares having priority over the Common Shares.  

Normal Course Issuer Bid 

On  September  10,  2018,  the  Company  announced  a  Normal  Course  Issuer  Bid  (the  “September  2018  Bid”),  which 
commenced on September 13, 2018, to purchase up to a maximum of 1.0 million common shares (the “Shares”) for 
cancellation before September 12, 2019. Cervus appointed Raymond James Ltd. as its broker, to conduct the Bid on 
behalf of the Company. All purchases were made in accordance with the September 2018 Bid at the prevailing market 
price of the Shares at the time of purchase. This normal course issuer bid expired on September 12, 2019. Prior to expiry 
Cervus repurchased and cancelled 0.5 million common shares through the bid at a weighted average price of $12.78 
per share. 

On  September  10,  2019,  the  Company  announced  a  Normal  Course  Issuer  Bid  (the  “Bid”),  which  commenced  on 
September 16, 2019, to purchase up to a maximum of 1.1 million common shares (the “Shares”) for cancellation before 
September 15, 2020. Cervus appointed Raymond James Ltd. as its broker, to conduct the Bid on behalf of the Company.  

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43 

 
 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 
16.     Capital and Other Components of Equity (continued) 

Normal Course Issuer Bid (continued) 

All purchases are to be made in accordance with the September 2019 Bid at the prevailing market price of the Shares 
at the time of purchase. 

For the year ended December 31, 2019, the Company had repurchased and cancelled 0.3 million common shares at a 
weighted average price of $12.71 per share under the September 2018 Bid, and no shares had been repurchased under 
the September 2019 Bid. 

Dividends Declared 

($ thousands)

2019

2018

$0.44 per qualifying common share (2018 - $0.40)

$

6,769

$

6,261

Total dividends paid in cash during the year were $6 million (2018 - $5 million). Dividends payable as at December 31, 
2019, was $1.7 million (2018 - $1.6 million). 

Dividend Reinvestment Plan 
The Company has a Dividend Reinvestment Plan ("DRIP") entitling shareholders to reinvest cash dividends in additional 
common shares. The DRIP allows shareholders to reinvest dividends into new shares at 95 percent of the average share 
price of the previous 10 trading days prior to distribution.  

Accumulated and Other Comprehensive Income 
Accumulated and Other Comprehensive Income is comprised of a cumulative translation account that comprises all 
foreign currency differences that arise on the translation of the financial statements of the Company’s investment in its 
foreign  operations,  Cervus  New  Zealand  Equipment  Ltd.,  Cervus  Equipment  Holdings  Australia  Pty  Ltd.  and  Cervus 
Equipment Australia Pty Ltd.  

17.  Revenue 

The Company’s contract liabilities primarily relate to advance consideration received from customers for wholegoods 
equipment, parts and services. The amount of $7 million recognized in contract liabilities at the beginning of the year 
has been recognized as revenue for the year ended December 31, 2019. In the current year, the Company has received 
$2.8 million from customers, but has not fulfilled the performance obligations as at December 31, 2019. 

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44 

 
 
 
 
 
 
 
 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

18.  Other Income 

Other income for the years ended December 31, 2019 and 2018 is comprised of the following: 

($ thousands)
Net gain on sale of property and equipment (a)
Gain on sale of Commercial operations
Unrealized foreign exchange gain (loss)(b)
Extended warranty commission
Financial compensation and consignment commissions
Other income
Total other income

2019

436
-
1,847
(34)
772
823
3,844

2018

1,409
        480 
(1,199)
(217)
        877 
2,093
3,443

$

$

$

$

(a)  2018 net gain on sale of property and equipment includes a $0.8 million gain on insurance recoveries, related to 

the derecognition of capital assets for damage caused by fire, as discussed in Note 9. 

(b)  Unrealized foreign exchange gain (loss) is due to changes in fair value of our foreign exchange derivatives and from 

period close translation of accounts payable and floorplan payables denominated in U.S. dollars.  

19.  Selling, General and Administrative Expenses By Nature 

($ thousands)

Wages and benefits
Depreciation and amortization
Occupancy costs including maintenance
Operating and administrative expenses
Total selling, general and administrative expenses

2019

2018

101,203
20,031
10,008
40,036
$ 171,278

102,204
9,884
21,607
39,350
$ 173,045

Cervus Annual Report 2019 
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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

20.  Wages and Benefits 

($ thousands)

Included in cost of sales:
Wages and benefits

Included in selling, general and administrative expenses:

Wages and benefits
Share-based payments

Total wages and benefits included in selling, general and administrative expenses
Total wages and benefits

2019

2018

$

38,091

$

35,439

99,255
1,948
101,203
$ 139,294

100,690
1,514
102,204
$ 137,643

Employee Share Purchase Plan 

The Company has an employee share purchase plan available to all employees on a voluntary basis. Under the plan, 
employees are able to contribute 2% to 4% of their annual salaries, based on years of service. The Company contributes 
between  15%  and  150%,  depending  on  the  Company’s  annual  financial  performance,  on  a  matching  basis  to  a 
maximum of $5,000 per year, per employee. The shares are purchased on the open market through a trustee; therefore, 
there is no dilutive effect to existing shareholders. Included in selling, general and administrative wages and benefits 
expense  are  $1.1  million  (2018  -  $0.9  million)  of  expenses  incurred  by  the  Company  to  match  the  employee 
contributions.  

Mid-Term Management Incentive Plan 

The  Company  offers  a  mid-term  incentive  plan  (the  “MTIP”)  to  certain  senior  key  employees.  Under  the  MTIP, 
participants  receive  annual  grants  of  performance  share  units  (“PSUs”)  which  are  settled  in  cash  based  on  the 
achievement of performance targets at the end of a three year performance period. A liability for MTIP obligation is 
recognized at its fair value of cash payable, and is re-measured each reporting period until the liability is settled on the 
third anniversary of initial grant. Any changes in the liability are recognized in the statement of comprehensive income. 
For the year ended December 31, 2019, MTIP expense recognized during the year amounted to $nil (2018 – $0.5 million). 

Deferred Share Plan 

During 2019, the Company had a deferred share plan (the “Deferred Share Plan”) available to officers, directors and 
executives whereby, if elected, certain payments to these individuals could be deferred, ranging in amounts up to $50 
thousand per individual, where the Company also matched the deferred portion. The deferred shares were granted as 
approved  by  the  board of  directors  based  on  95%  of  the  10-day average  share  price  prior to  the  date  of  grant. The 
matched component of the plan vests over a period of 5 years (50% after 3 years, 25% after 4 years and 25% after 5 
years) and is recorded as selling, general and administrative expense as it vests.  

The  Company  also  had  a  deferred  share  plan  (the  “Management  Deferred  Share  Plan”)  available  to  management 
whereby, if elected, certain payments to these individuals could be deferred, ranging in amounts up to $10 thousand 
per individual, where the Company also matches the deferred portion. The deferred shares were granted as approved 
by  the  board  of  directors  based  on  95%  of  the  10-day  average  share  price  prior  to  the  date  of  grant.  The  matched 
component of the plan vests and is redeemable on December 1st of the 3rd year following the year for which the deferred 
shares were issued, and is recorded as selling, general and administrative expense upon vesting.   

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

20. Wages and Benefits (continued)  

Deferred Share Plan (continued) 

The Deferred Share Plan and the Management Deferred Share Plan were discontinued for employees in 2020 and no 
future elections can be made. Existing deferred share plan units as at December 31, 2019 will remain in place and any 
unvested units will continue to vest according to the vesting schedules mentioned above. Effective January 1, 2020, the 
Deferred Share Plan will be replaced with a PSU plan, based on the single measure of total shareholder return. 

Participants in the Deferred Share Plan were offered in 2019 to redeem all or a portion of their vested and unvested 
units  into  common  shares. The  immediate  vesting  of  the  0.3  million  deferred  share units  resulted  in  $0.7  million  of 
share-based payment expense recognized for the year ended December 31, 2019.  

As at December 31, 2019, the Company has 1.2 million shares reserved for issuance under these plans. As at December 
31, 2019, 0.9 million (2018 – 0.8 million) deferred shares have been issued under these plans and remain outstanding. 
Of the outstanding deferred shares, 0.7 million (2018 – 0.6 million) can be converted to common shares. Total deferred 
shares payable as of December 31, 2019 was $10 million (2018 - $9 million).  

Balance, January 1
Units granted
Units redeemed
Units forfeited
Balance, end of year

21.  Finance Income and Finance Costs 

($ thousands)

Finance income
Interest expense on mortgage and term debt obligations
Interest expense on financial liabilities 
Finance costs

Net finance costs recognized separately
Net finance costs recognized in cost of sales
Total net finance costs

2019

2018
Number of units Number of Units
696
180
(36)
(39)
801

801
211
(35)
(65)
912

2019

$

687
(2,338)
(11,681)
$ (14,019)

(12,369)
(963)
$ (13,332)

2018
854
(1,900)
(5,615)
(7,515)

(5,498)
(1,163)
(6,661)

$

$

$

Cervus Annual Report 2019 
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47 

 
                         
                         
                         
                         
                          
                          
                          
                          
                         
                         
 
 
 
 
 
 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

22.  Earnings per Share 
Per Share Amounts 
Both basic and diluted earnings per share have been calculated using the net earnings attributable to the shareholders 
of the Company as the numerator. No adjustments to net earnings were necessary for the years ended December 31, 
2019 and 2018.  

Weighted Average Number of Common Shares 

The weighted average number of shares for the purposes of diluted (loss) earnings per share is as follows: 

($ thousands)

Issued common shares opening
Effect of shares issued under the DRIP plan
Effect of shares issued under the deferred share plan
Effect of shares repurchased from NCIB
Weighted average number of common shares 

Weighted Average Number of Diluted Shares 

2019

15,559
42
18
(206)
15,413

2018

15,675
31
12
(62)
15,656

The  calculation  of  diluted  (loss)  income  per  share  at  December  31,  2019  and  2018  was  based  on  the  (loss)  income 
attributable to common shareholders and the weighted average number of common shares outstanding. The weighted 
average number of common shares outstanding after adjustment for the effects of dilutive potential common shares 
which consist of the following: 

($ thousands)

Weighted average number of common shares (basic)
Effect of dilutive securities:
Deferred share plan

Weighted average number of shares (diluted)

2019

15,413

-
15,413

2018
15,656

801
16,457

All deferred shares of 0.9 million for the year ended December 31, 2019 have been excluded, as they are considered 
anti-dilutive. 

23.  Supplemental Cash Flow Information 

($ thousands)

Changes in non-cash working capital:
Inventory
Floorplan
Trade and other receivables
Trade and other liabilities
Total change in non-cash working capital 

2019

2018

(20,443)
27,204
4,127
(12,703)
(1,815)

(40,045)
23,703
(18,757)
(1,333)
(36,432)

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48 

 
 
 
 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

24.  Financial Risk Management 

Overview 
The Company has exposure to the following risks from its use of financial instruments: credit, liquidity, market, currency 
and interest. This note presents information about the Company’s exposure to each of the above risks, the Company’s 
objectives, policies and processes for measuring and managing risk, and the Company’s management of capital. Further 
quantitative disclosures are included throughout these consolidated financial statements. 

Risk Management Framework 
The Board of Directors (“Board”) has overall responsibility for the establishment and oversight of the Company’s risk 
management framework. The Board, together with the Audit Committee are responsible for monitoring and oversight 
of the Company’s risk management policies. The Company’s risk management policies are established to identify and 
analyze the risks faced by the Company, to set appropriate risk limits and controls, and to monitor risks and adherence 
to limits. Risk management policies and systems are reviewed regularly to reflect changes in market conditions and the 
Company’s activities. The Company, through its training and management standards and procedures, aims to develop 
a disciplined and constructive control environment in which all employees understand their roles and obligations. 

The  Company’s  Audit  Committee  oversees  how  management  monitors  compliance  with  the  Company’s  risk 
management policies and procedures, and reviews the adequacy of the risk management framework in relation to the 
risks faced by the Company.  

Credit Risk  
Trade and Other Receivables 
By  granting  credit  sales  to  customers,  it  is  possible  these  entities,  to  which  the  Company  provides  services,  may 
experience financial difficulty and be unable to fulfill their obligations. A substantial amount of the Company’s revenue 
is  generated  from  customers  in  the  farming,  transportation  and  industrial  equipment  industries.  This  results  in  a 
concentration of credit risk from customers in these industries. A significant decline in economic conditions within these 
industries would increase the risk customers will experience financial difficulty and be unable to fulfill their obligations 
to the Company. The Company’s exposure to credit risk arises from granting credit sales and is limited to the carrying 
value  of  accounts receivable,  finance  lease  receivables,  long-term receivables  and deposits  with manufacturers (see 
Note 6).  

Goods  are  sold  subject  to  retention  of  title  clauses  so  that  in  the  event  of  non-payment,  the  Company  may  have  a 
secured  claim.  The  Company  will  also  register  liens  in  respect  to  trade  and  other  long-term  receivables  as  deemed 
necessary and dependent on the value of the receivable. 

The  Company  mitigates  its  credit  risk  by  assessing  the  credit  worthiness  of  its  customers  on  an  ongoing  basis.  The 
Company  closely  monitors  the  amount  and  age  of  balances  outstanding  and  establishes  a  provision  for  bad  debts 
based on specific customers’ credit risk, historical trends, and other economic information. In our industries, customers 
typically pay invoices within 30 to 60 days. No single outstanding customer balance represented more than 10% of total 
accounts receivable.  

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

24.  Financial Risk Management (continued) 

The carrying amount of financial assets represents the maximum credit exposure. The maximum exposure to credit risk 
at the reporting dates was: 

($ thousands)

Trade receivables
Other receivables
Total

The maximum exposure to credit risk at the reporting date by geographic region was:  

($ thousands)

Domestic
New Zealand
Australia
Total

The aging of trade and other receivables at the reporting date was: 

($ thousands)

Current - 60 days
Past due – 61-90 days
Past due – 91 to 120 days
Past due more than 120 days
Total

2019

40,565
7,391
47,956

2019

33,125
3,481
3,959
40,565

2019

36,882
2,090
568
1,025
40,565

$

$

$

$

$

$

The Company recorded the following activity in its allowance for impairment of loans and receivables: 

($ thousands)

Balance at January 1
Additional allowance recorded
Amounts written-off as uncollectible
Balance at December 31

2019

1,078
362
(285)
1,155

$

$

2018

54,939
3,930
58,869

2018

46,267
4,198
4,474
54,939

2018

50,976
2,191
962
810
54,939

2018

1,579
(213)
(288)
1,078

$

$

$

$

$

$

$

$

Cervus Annual Report 2019 
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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

24.  Financial Risk Management (continued) 

Guarantees 

The Company has irrevocable standby letters of credit to John Deere in the amount of $10 million (2018 - $2.4 million). 
The letter of credit agreements allow for John Deere to draw upon it in whole or in part in the event of any default by 
the Company of any or all obligations. The increase in letters of credit from 2018 is due to the replacement of personal 
guarantees, as described in Note 27. 

In addition to these guarantees, the Company has also guaranteed the residual value of certain equipment leases which 
have been entered into between our Customers and John Deere. For these leases, Cervus is responsible to purchase 
the equipment from John Deere upon the maturity of the lease between the customer and John Deere. The Company’s 
purchase price for the equipment is the residual value agreed to at the inception of the lease between John Deere, the 
Customer,  and  Cervus.  On  lease  maturity,  the  equipment  is  purchased  by  the  Company  and  is  included  in  the 
Company’s used  inventory. Cervus  regularly assesses  residual  values  of  customer  equipment  under  lease  with John 
Deere,  to  assess  its  carrying  value  and  if  any  allowance  is  necessary.  At  December  31,  2019,  total  residual  values 
maturing over the next 12 months was $42 million (2018 – $32 million) and the total residual values maturing in the 
next five years is $316 million (2018 - $321 million).  

Liquidity Risk 
The Company’s exposure to liquidity risk is dependent on the collection of accounts receivable and the ability to raise 
funds to meet purchase commitments and financial obligations and to sustain operations. The Company controls its 
liquidity risk by managing its working capital, cash flows, and the availability of borrowing facilities. As described in 
Note 12, the Company has available for its current use under its Syndicated Facility, $120 million less $25 million drawn 
on the facility and $10 million for irrevocable letters of credit issued to John Deere.  

The Company expects that continued cash flows from operations in 2020, together with currently available cash on 
hand and credit facilities, will be sufficient to fund its requirements for investments in working capital, capital assets 
and dividend payments through the next 12 months. The following are the contractual maturities of financial liabilities 
existing as at December 31, 2019.  

($ thousands)
Trade and other accrued liabilities
Floor plans payable
Dividends payable
Term debt payable
Derivative financial liability
Lease obligation
Total contractual maturities of financial 
liabilities

$

Carrying 
amount
62,386
182,379
1,688
43,165
797
92,883

Contractual 
principal 
maturities
62,386
182,379
1,688
43,446
797
148,134

12 months 
or less

1 – 2 
Years

2 – 5 
Years

62,386
182,379
1,688
9,795
797
15,471

-
-
-
3,397

-
-
-
30,254

5+ Years
-
-
-
-

13,945

36,345

82,373

$ 383,298

438,830

272,516

17,342

66,599

82,373

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51 

 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 
24.  Financial Risk Management (continued) 

Market Risk 

Market risk is the risk that changes in the marketplace such as commodity prices, foreign exchange rates and interest rates 
will  affect  the  Company’s  income  or  the  value  of  its  holdings  of  financial  instruments.  The  objective  of  market  risk 
management is to manage and control market risk exposures within acceptable parameters while optimizing return. The 
Company’s primary approach to market risk is managing the quantity, type, and applicability of its inventory, to facilitate 
regular inventory turnover in line with market demand.  

Commodity Price  

The Company is primarily a business to business equipment retailer, and provider of equipment rental and support. 
Many  of  our  customers’  businesses  are  very  capital  intensive  and  can  be  significantly  affected  by  swift  changes  to 
external  market  factors  beyond  their  control.  Commodity  prices  can  be  one  of  the  most  significant  factors  to  our 
customers’ businesses, as rapid changes in food input pricing, cattle pricing, or petroleum product pricing including 
carbon  taxes,  as examples, can  have  a material  adverse  effect  on  a large  number  of  our customers.  The  Company’s 
financial success can be largely impacted by changes in these business cycle factors in its customer base. These factors 
would  potentially  impact  the  Company’s  operating  results  through  eroding  margins  on  the  products  it  sells  and 
valuation concerns over the inventory it holds. 

Monitoring inventory levels, review of inventory valuation across segments, and increasing the geographic distribution 
and industry alignments of our dealer network assist in reducing the impact of a significant market downturn in one 
particular  region  or  industry.  However,  the  majority  of  sales  continue  to  be  derived  from  the  Agriculture  sector. 
Consequently, market factors affecting the liquidity and outlook for our Agriculture customers can significantly impact 
demand  for  equipment  sales,  and  to  a  lesser  extent,  parts  and  service.  Ongoing  focus  on  internal  efficiencies  and 
excellence in after-market service to our customers assist in maintaining gross margin in periods where our customers 
are not focused on capital investment.  

Currency Risk 
Many of our products, including equipment and parts, are based on a U.S. dollar price as they are supplied primarily by 
U.S. manufacturers but  are  settled  in  Canadian dollars  as  they are  received. This may cause  fluctuations in  the  sales 
values assigned to equipment and parts inventories, as inventory is recorded based on Canadian dollar cost at the time 
of receipt, but is sold to the customer based on market pricing prevailing at the time of sale. Both sales revenues and 
gross profit margins may fluctuate based on differences in foreign exchange rates between the purchase of inventory 
and sale of inventory. Certain of the Company’s manufacturers also have programs in place to facilitate and/or reduce 
the effect of foreign currency fluctuations, primarily on the Company’s new equipment inventory purchases.  

Further, a portion of the Company’s owned inventory is floor planned in U.S. dollars. As such, U.S. dollar denominated 
floor plan payables are exposed to fluctuations in the U.S. dollar exchange rate until the unit is sold and the floorplan is 
repaid.  The  fluctuation  in  the  U.S.  dollar  floorplan  payable  is  recorded  in  unrealized  gain/loss  on  foreign  exchange 
within  other  income.  When  the  equipment  is  sold,  equipment  is  priced  based  on  the  prevailing  spot  USD/CAD 
exchange rate at the time of sale, plus applicable margin. In so doing, the Company’s proceeds on sale directly offset 
the prevailing U.S. Dollar floorplanned cost of the equipment. If the Company was unable to recapture fluctuations in 
the US/CAD dollar in the sales price for equipment floor planned in U.S. dollars, a $0.01 change in the U.S. exchange 
rate would have increased (decreased) comprehensive income by $0.3 million (2018 - $0.1 million), based on the U.S. 
dollar floor plan balances at December 31, 2019.  

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CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

24.  Financial Risk Management (continued) 

From time to time the Company also enters into foreign exchange forward contracts to provide the Company Canadian 
dollar cost certainty for equipment ordered for the Customer from the manufacturer in U.S. dollars, having quoted the 
customer a fixed Canadian dollar price at the time the order was placed. In addition, the Company is exposed to foreign 
currency  fluctuation  related  to  translation  adjustments  upon  consolidation  of  its  Australian  and  New  Zealand 
operations.  These  foreign  subsidiaries  report  operating  results  in  Australia  and  New  Zealand  dollars,  respectively. 
Movements  in  these  currencies  relative  to  the  Canadian  dollar  will  impact  the  results  of  these  operations  upon 
consolidation.  

Interest Rate Risk 
The Company’s cash flow is exposed to changes in interest rates on its floor plan arrangements and certain term debt 
which bear interest at variable rates. The cash flows required to service these financial liabilities will also fluctuate as a 
result of changes in market interest rates. The Company mitigates its exposure to interest rate risk by utilizing excess 
cash  resources  to  buy-down  or  pay-off  interest  bearing  contracts,  and  by  managing  its  floor  plan  payables  and 
inventory levels to maximize the benefit of interest-free periods, where available.  

Interest Bearing Financial Instruments 
At the reporting dates, the Company’s interest bearing financial instruments were: 

($ thousands)

Fixed Rate

Lease obligation

Variable Rate

Floor plan payables

Floor plan payables - interest bearing
Floor plan payables - interest free period (a)

Term debt

Total interest bearing financial instruments

2019

2018

92,883

11,271

180,650
1,729
43,446
$ 318,708

155,705
1,910
39,617
$ 208,503

(a)  Various floor plan facilities include an interest free period, further certain incentives and rebates may be available to reduce 

interest expense otherwise due on interest bearing portions of floor plans.  

The Company does not account for any fixed rate financial assets and liabilities at fair value through profit or loss. A 
change  in  100  basis  points  in  interest  rates  would  have  increased  or  decreased  interest  costs  for  the  year  ended 
December 31, 2019 by approximately $2.3 million (2018 -$2.0 million). 

Capital Risk Management 
The Company’s objective when managing its capital is to safeguard its ability to continue as a going concern, in order 
to generate returns for shareholders, expand business relationships with stakeholders, and identify risk and allocate its 
capital accordingly. In the management of capital, the Company considers its capital to comprise term debt, the current 
portion of term debt, and all components of equity.  

The Company sets the amount of capital in proportion to risk. The Company manages the capital structure and makes 
adjustments to it in the light of changes in economic conditions and the risk characteristics of the underlying assets. In 
order to maintain or adjust the capital structure, the Company may issue or repurchase shares, raise or retire term debt, 
and/or adjust the amount of distributions paid to the shareholders.  

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53 

 
 
 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

24.  Financial Risk Management (continued) 

The Company uses the following ratios in determining its appropriate capital levels: 

  Debt to Total Capital ratio (term debt plus current portion of term debt divided by: term debt plus current portion 

of term debt plus book value of equity);  

  Return on Invested Capital ratio (net income before tax plus interest on long term debt divided by total long-term 

capital);  

  A debt to tangible assets ratio (calculated as total debt divided by: total assets less goodwill and intangibles); and; 
  A  fixed  charge  coverage  ratio  (calculated  as  adjusted  net  income  divided  by  contractual  principle,  interest, 

shareholder distributions, and lease payments).  

There were no changes in the Company’s approach to capital management in the year. Neither the Company, nor any 
of its other subsidiaries are subject to externally imposed capital requirements. 

Covenant Compliance 
The Company must meet certain financial covenants as part of its current Syndicated Facility, and the Company was in 
compliance as at December 31, 2019. The covenants under the Syndicated Credit Facility are consistent in principle with 
the internal ratios used by the Company in determining appropriate capital levels, however calculations are not directly 
comparable, as the Company’s internal ratios are broader to consider all stakeholders, while the Syndicate Covenants 
are  specifically  tailored  by  the  Syndicate  for  their  specific  security  position.  The  three  core  covenants  under  the 
Syndicated Credit Facility, as contained in the Syndicated Credit agreement requires:  
  Maintaining  a  “total  liabilities  to  tangible  net  worth  ratio”  not  exceeding  4.0:1.0  calculated  from  adjusted  total 

liabilities over adjusted equity.  

  Maintaining a “fixed charge coverage ratio” greater to or equal to 1.10:1  
  Maintaining an “asset coverage ratio” greater than 3.0:1.0. 

The  specific  calculations  of  the  covenants  under  the  Syndicated  lending  agreement  include  numerous  lender,  and 
agreement specific, non-IFRS measures. The specific calculations and defined terms thereof are available for retrieval at 
www.SEDAR.ca. The Company’s compliance as at December 31, 2019 with the covenants contained in the Syndicated 
Credit Agreement is set out below: 

As at December 31, 2019

As at December 31, 2018

Covenant 

Result  Covenant 

Result 

Total Liabilities to Tangible Net Worth*
Fixed Charge Coverage Ratio*
Asset Coverage Ratio*
   * These are non-IFRS measures, stating the title of the covenant as defined in the Syndicated Credit Agreement, for 
reference purposes. 

2.64 Less than 4.0:1.0
1.57 Greater than 1.1:1.0
6.24 Greater than 3.0:1.0 

Less than 4.0:1.0
Greater than 1.1:1.0
Greater than 3.0:1.0 

2.39
2.38
11.82

Cervus Annual Report 2019 
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54 

 
 
 
 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

25.    Segment Information 

For management purposes, the Corporation is organized into divisions based on the nature of the services and products 
provided. Management monitors the operating results of each division separately for the purpose of making decisions 
about resource allocation and performance assessment. The Corporation has four reportable segments, as described in 
Note 3.  

In 2019, the Company changed the composition of its reportable segments to include the Corporate segment, which 
reports activities not directly attributable to an operating segment. Corporate expenses consist of certain overheads 
and shared services provided to the divisions, along with public company costs, salaries, share-based compensation, 
office  and administrative  costs relating  to  corporate  employees  and  officers, and interest cost on  general  corporate 
borrowings.  Prior  period  financial  information  for  2018  has  also  been  restated  to  reflect  the  change  in  segment 
composition. 

Financial information for each reportable segment is presented in the table below, which includes the disaggregation 
of revenues by type of service or good. 

($ thousands)
Segmented income figures

Year ended December 31, 2019

Revenue

Equipment sales
Parts
Service
Rentals and other

Total revenue
Total other income
Depreciation and amortization
Finance income
Finance expense including amounts in 
costs of sales
(Loss) income for the year before income 
tax
Capital additions

Segmented assets and liabilities as at 
December 31, 2019

Reportable segment assets

Intangible assets
Goodwill 

Reportable segment liabilities

Agriculture  Transportation 

Industrial 

Corporate

Total 

$       596,155  $
      106,829 
         46,286 
           6,172 
$       755,442  $
              524 
         13,836 
              201 

193,957 $
100,594
31,849
3,853
330,253 $
2,516
6,641
-

(7,695)

(4,009)

(7,588)

           7,867 

5,151

814

$       379,702  $
         24,241 
         19,684 
      219,230 

174,340 $
10,039
2,546
107,997

23,281 $
11,465
9,743
8,850
53,339 $
704
3,440
6

(336)

1,327

493

27,651 $
3,735
667
13,159

- $
813,393
-
218,888
-
87,878
-
18,875
- $ 1,139,034
3,844
24,369
687

100
452
480

(1,979)

(14,019)

(9,336)

(10,446)

6,497

15,671

34,030 $

-
-
48,199

615,723
38,015
22,897
388,585

Cervus Annual Report 2019 
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55 

 
 
 
 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

25. Segment Information (continued) 

($ thousands)
Segmented income figures

Year ended December 31, 2018

Revenue

Equipment sales
Parts
Service
Rentals and other

Total revenue
Total other income
Depreciation and amortization
Finance income
Finance expense including amounts in 
costs of sales
Income (loss) for the year before income 
tax
Capital additions

Segmented assets and liabilities as at 
December 31, 2018

Agriculture 

Transportation

Industrial 

Corporate

Total 

$       783,788  $
         95,925 
         41,442 
           5,730 

228,569 $
96,118
31,078
6,391

29,478 $
14,085
10,340
7,092

$       926,885  $       362,156  $          60,995  $

           1,463 
           7,295 
              399 

292
5,969
-

           1,003 
1,847
(12)

- $ 1,041,835
206,128
-
82,860
-
19,213
-
                  -   $ 1,350,036
3,443
              685 
15,111
-
854
467

(2,718)

(3,247)

(72)

(1,478)

(7,515)

34,199
           9,216 

7,122
887

2,253
619

(9,472)
2,132

34,102
12,854

Reportable segment assets

Intangible assets
Goodwill 

Reportable segment liabilities

$       362,843  $
         27,614 
         18,411 
      182,496 

122,022 $
10,975
2,546
73,737

31,079 $
4,051
666
12,348

22,284 $

-
-
25,948

538,228
42,640
21,624
294,529

The Company primarily operates in Canada, but includes subsidiaries in Australia (Cervus Australia Pty Ltd.) and in New 
Zealand (Cervus NZ Equipment Ltd.), which together operate 15 agriculture equipment dealerships. Gross revenues for 
the  year  ended  December  31,  2019,  for  the  New  Zealand  and  Australian  territories  were  $184  million  (2018  –  $191 
million).  Non-current  assets  for  New  Zealand  and  Australia  as  at  December  31,  2019,  were  $30  million  (2018  –  $22 
million). The Australia and New Zealand operations are included in the Agriculture Segment.  

26.   Commitments and Contingencies 

The  Company  is  a  defendant  and  plaintiff  in  various  legal  actions  that  arise  in  the  normal  course  of  business.  The 
Company believes that any liabilities that might arise pertaining to such matters would not have a material effect on its 
consolidated financial position. 

Financing Arrangements 
John Deere Credit Inc. (“Deere Credit”) and other financing companies provide financing to certain of the Company’s 
customers. A portion of this financing is with recourse to the Company if the amounts are uncollectible. At December 
31, 2019, payments in arrears by such customers aggregated $1.4 million (2018 - $0.8 million).  

In addition, the Company is responsible for assuming all lease obligations held by its customers with Deere Credit and 
other financing companies through recourse arrangements for the net residual value of the lease outstanding at the 
maturity of the contract. At December 31, 2019, the net residual value of such leases aggregated $316 million (2018 - 
$321 million). Management believes that the potential liability in relation to the amounts outstanding is negligible and 
consequently, no accrual has been made in these financial statements in relation to any potential loss on assumed lease 
obligations. 

Cervus Annual Report 2019 
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56 

 
 
 
 
 
CERVUS EQUIPMENT CORPORATION 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2019 and 2018 

27.    Related Party Transactions 

Key Management Personnel Compensation 
In  addition  to  their  salaries,  the  Company  also  provides  non-cash  benefits  to  directors  and  executive  officers,  and 
contributes to the deferred share plan and the employee share purchase plan, if enrolled, in accordance with the terms 
of  the  plans.  The  Company  has  no  retirement  or  post-employment  benefits  available  to  its  directors  and  executive 
officers.  

The remuneration of key management personnel and directors during the year ended December 31 was: 

($ thousands)
Short-term benefits
Share-based payments
Total

Other Related Party Transactions 

2019
2,515 $
550
3,065 $

$

$

2018
3,050
1,184
4,234

During 2019, certain officers and dealer managers of the Company provided guarantees to John Deere aggregating $7 
million (2018 – $7 million). During the year ended December 31, 2019 and 2018, the Company paid those individuals 
$0.2 million (2018 - $0.2 million) for providing these guarantees. In December 2019, these guarantees were replaced 
with letters of credit, as mentioned in Note 24. This compensation for guarantees was recorded at the amount agreed 
to between the Company and the guarantors, are included in selling, general and administrative expense and has been 
fully paid during the year. 

Cervus Annual Report 2019 
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57 

 
 
 
 
 
 
SHAREHOLDER  & CORPORATE 
INFORMATION

Corporate Head Office
5201, 333 – 96th Avenue NE 
Calgary, Alberta, Canada 
T3K 0S3 
T: 1-877-567-0339

Investor Relations 
Angela Lekatsas 
President and Chief Executive Officer 
T. 403-567-0339

Adam Lowther  
Chief Financial Officer 
T. 403-567-0339

Website
cervusequipment.com

Stock Listing
TSX: CERV

Transfer Agent and Registrar
Computershare Trust Company of Canada 
600, 530 – 8th Avenue SW  
Calgary, Alberta, Canada  
T2P 3S8  
T. 403-267-6800  
computershare.com

Annual Meeting of Shareholders
Thursday April 23, 2020, 4:00 p.m. (Mountain Daylight Time) 
Cervus Equipment Corporation 
5201, 333 – 96th Avenue NE,  
Calgary, Alberta, Canada

Auditors
KPMG LLP

Board of Directors
Don Bell  
Corporate Director 

Larry Benke  
Corporate Director

Steven Collicutt  
Corporate Director

Peter Lacey  
Chair of the Board and Corporate Director

Angela Lekatsas 
President and Chief Executive Officer Cervus Equipment 
Corporation 

Dan Sobic  
Corporate Director

Wendy Henkelman 
Corporate Director 

Officers
Angela Lekatsas  
President and Chief Executive Officer

Adam Lowther  
Chief Financial Officer 

Devin P. Mylrea  
Corporate Counsel and Corporate Secretary

Stella Cosby  
Vice President, People 

Fred Hnatiw  
Vice President, Operations, Transportation and Industrial 

Scott Johnston 
Vice President, Agriculture Canada

133  |  CERVUS EQUIPMENT CORPORATION  |  2019 ANNUAL REPORT

CERVUSEQUIPMENT.COM