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CEVA, Inc.

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FY2008 Annual Report · CEVA, Inc.
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 10-K 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2008 

OR 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934 

For the transition period from ____________ to ____________ 

Commission file number:  000-49842 

CEVA, INC. 
(Exact name of registrant as specified in its charter) 

Delaware 
(State or other jurisdiction of 
incorporation or organization) 

2033 Gateway Place, Suite 150, San Jose, California  
(Address of principal executive offices) 

77-0556376 
(I.R.S. Employer 
Identification No.) 

95110-1002 
(Zip Code) 

(408) 514-2900 
(Registrant’s telephone number, including area code) 
None 
(Former name, former address and former fiscal year, if changed since last report) 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock, $0.001 par value per share 

Name of each exchange on which registered 
NASDAQ GLOBAL MARKET 

Securities registered pursuant to Section 12(g) of the Act:  None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  

Yes [   ]   

No  [X] 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. 

Yes [   ]   

No  [X] 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days. 

Yes [X]   

No  [   ] 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will 
not  be  contained,  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements  incorporated  by  reference  in 
Part III of this Form 10-K or any amendment to this Form 10-K.  [   ] 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller 
reporting company.  See definitions of ―large accelerated filer,‖ ―accelerated filer,‖ and ―smaller reporting company‖ in Rule 12b-2 of 
the Exchange Act. 

Large accelerated filer [   ] 

Accelerated filer  [X] 

Non-accelerated filer  [   ]   

Smaller reporting company  [   ] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). 

Yes [   ]   

No  [X] 

As  of  June  30,  2008,  the  aggregate  market  value  of  the  registrant’s  common  stock  held  by  non-affiliates  of  the  registrant  was 
$107,483,000  based  on  the  closing  sale  price  as  reported  on  the  National  Association  of  Securities  Dealers  Automated  Quotation 
System National Market System.  Shares of common stock held by each officer, director, and holder of 5% or more of the outstanding 
common stock of the Registrant have been excluded from this calculation in that such persons may be deemed to be affiliates.   This 
determination of affiliate status is not necessarily a conclusive determination for other purposes. 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date. 

Class 
Common Stock, $0.001 par value per share 

Outstanding at March 6, 2009 
19,530,111 shares 

DOCUMENTS INCORPORATED BY REFERENCE 

Portions of the registrant’s definitive Proxy Statement for its Annual Meeting of Stockholders to be held on June 2, 2009 (the ―2009 
Proxy Statement‖) are incorporated by reference into Item 5 of Part II and Items 10, 11, 12, 13, and 14 of Part III. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS 

PART I 

Item 1. 

Business  

Item 1A.  Risk Factors 
Item 1B.  Unresolved Staff Comments 
Item 2.  Properties 
Item 3.  Legal Proceedings 
Item 4.  Submission of Matters to a Vote of Security Holders 

Executive Officers of the Registrant 

PART II 

Page 

3 

9 

16 

16 

17 

17 
18 

Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities   19 
Item 6.  Selected Financial Data 
Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results of Operations 

25 

22 

Item 7A. 

Quantitative and Qualitative Disclosure About Market Risk 

Item 8.  Financial Statements and Supplementary Data 
Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
Item 9A.  Controls and Procedures 
Item 9B.  Other Information 

PART III 

Item 10.  Directors, Executive Officers and Corporate Governance 
Item 11. 

Executive Compensation 

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

Item 13.  Certain Relationships and Related Transactions, and Director Independence 
Item 14.  Principal Accountant Fees and Services 

PART IV 

Item 15.  Exhibits and Financial Statement Schedules 
Financial Statements  
Signatures 

40 

41 

41 

41 

42 

43 

43 

43 

43 

43 

44 
F-1 

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FORWARD-LOOKING STATEMENTS AND INDUSTRY DATA 

This Annual Report contains forward-looking statements that involve risks and uncertainties, as well as assumptions that if 

they materialize or prove incorrect, could cause the results of CEVA to differ materially from those expressed or implied by such 
forward-looking statements and assumptions.  All statements other than statements of historical fact are statements that could be 
deemed forward-looking statements.  Forward-looking statements are generally written in the future tense and/or are preceded by 
words such as ―will,‖ ―may,‖ ―should,‖ ―could,‖ ―expect,‖ ―suggest,‖ ―believe,‖ ―anticipate,‖ ―intend,‖ ―plan,‖ or other similar words.  
Forward-looking statements include the following:  

•    Our belief that there is an industry shift towards licensing DSP technology from third party IP providers as opposed to 

developing it in-house; 

•    Our belief that the growing demand for highly integrated, licensable application platforms incorporating DSP cores and all 

the necessary hardware and software will drive demand for our technology; 

•    Our belief that the handsets market, including the penetration of handsets in rural sites such as in China, the increasing 
market share of Smartphones and the trend towards 3G/3G+ capabilities in handsets, presents significant growth 
opportunities for CEVA; 

•    Our belief that the full scale migration to our DSP cores and technologies in the handsets market has not been fully realized 

and continues to progress; 

•    Our belief that Texas Instruments’ announcement of its intent to exit the merchant baseband market, after historically being 

the largest player in this space, is a strong positive driver for our future market share expansion; 

•    Our belief that our research and development expenses may increase in the future to keep pace with new trends in our 

industry; 

•    Our belief that our new mobile multimedia platforms and CEVA-HD-Audio technology may increase our future royalty 

potential; 

•    Our anticipation that our current cash on hand, short-term deposits and marketable securities, along with cash from 

operations, will provide sufficient capital to fund our operations for at least the next 12 months; and 

•    Our  belief  that  changes  in  interest  rates  within  our  investment  portfolio  will  not  have  a  material  affect  on  our  financial 

position on an annual or quarterly basis. 

Forward-looking  statements  are  not  guarantees  of  future  performance  and  involve  risks  and  uncertainties.    The  forward-
looking statements contained in this report are based on information that is currently available to us and expectations and assumptions 
that we deem reasonable at the time the statements were made.  We do not undertake any obligation to update any forward-looking 
statements  in  this  report  or  in  any  of  our  other  communications,  except  as  required  by  law.    All  such  forward-looking  statements 
should be  read as of the time the statements  were  made and with the recognition that these forward-looking statements  may  not be 
complete or accurate at a later date. 

Many factors may cause actual results to differ materially from those expressed or implied by the forward-looking statements 

contained in this report.  These factors include, but are not limited to, those risks set forth in Item 1A: Risk Factors. 

This  report  contains  market  data  prepared  by  third  parties,  including  Gartner,  Inc.,  Informa  Telecoms  &  Media,  ABI 
Research and iSupply.  Actual market results may differ from the projections of such organizations.  This report includes trademarks 
and registered trademarks of CEVA.  Products or service names of other companies mentioned in this Annual Report on Form 10-K 
may be trademarks or registered trademarks of their respective owners. 

2 

 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
ITEM 1.  BUSINESS 

Company Overview 

PART I 

Headquartered  in  San  Jose,  California,  CEVA  is  a  leading  licensor  of  silicon  intellectual  property  (SIP)  primarily  for  the 
handsets, portable multimedia and consumer electronics markets.  For more than fifteen years, CEVA has been licensing a portfolio of 
DSP cores, subsystems and platforms to leading, semiconductor and original equipment manufacturer (OEM) companies worldwide.  
These technologies include: 

 

a  family  of  programmable  Digital  Signal  Processor  (DSP)  cores  with  a  range  of  cost,  power-efficiency  and 
performance points; 

  DSP-based subsystems (the essential hardware components integrated with the DSP core to form a System-on-Chip 

 

(SoC) design); and 
a portfolio of application-specific platforms, including video, audio, Voice over Internet Protocols (VoIP), Bluetooth 
and Serial Advanced Technology Attachment (SATA). 

In 2008, analyst firm Gartner Inc. reported CEVA’s share of the licensable DSP market at 61%. 

Our  technology  is  licensed  to  leading  semiconductor  and  OEM  companies  throughout  the  world.    These  companies 
incorporate  our  IP  into  application-specific  integrated  circuits  (―ASICs‖)  and  application-specific  standard  products  (―ASSPs‖)  that 
they  manufacture,  market  and  sell  to  consumer  electronics  companies.    Our  IP  is  primarily  deployed  in  high  volume  markets, 
including  handsets  (e.g.  GSM/GPRS/EDGE/WCDMA/LTE/WiMax,  CDMA  and  TD-SCDMA),  portable  multimedia  (e.g.  portable 
video players, MobileTVs, personal navigation devices and MP3/MP4 players), home entertainment (e.g.  DVD/blu-ray players, set-
top  boxes  and  digital  TVs),  game  consoles  (portable  and  home  systems),  storage  (e.g.  hard  disk  drives  and  Solid  Storage  Devices 
(SSD)) and telecommunication devices (e.g. residential gateways, femtocells, VoIP phones and network infrastructure). 

Our  revenue  mix  contains  primarily  IP  licensing  fees,  per  unit  and  prepaid  royalties  and  other  revenues.    Other  revenues 
include revenues from support, training and sale of development systems.  We have built a strong network of licensing customers who 
rely on our technologies to deploy their silicon solutions.  Our technologies are widely licensed and power some of the world’s leading 
consumer  electronics  and  semiconductor  companies,  including  Broadcom,  Ericsson,  Freescale,  Infineon,  InterDigital,  Intersil, 
Marvell,  Mediatek,  Mindspeed,  NXP,  RadioFrame  Networks,  Renesas,  Samsung,  Sharp,  Solomon  Systech,  Sony,  Spreadtrum,  ST 
Wireless, STMicroelectronics, Sunplus, Thomson, VIA Telecom and Zoran. 

In 2008, CEVA’s licensees shipped 307 million CEVA-powered chipsets targeted for a wide range of diverse end markets, an 
increase of 36% over 2007 shipments of 227 million chipsets.  To date, over one billion CEVA-powered chipsets have been deployed 
by the world’s top consumer electronics brands, including ASUS, Amoi, Casio, Dell, Fujitsu, Haier, i-mate, Lenovo, LG Electronics, 
Nintendo, Nokia, Palm, Panasonic, Philips, Pioneer, Samsung, Sharp, Sony, Sony Ericsson, Toshiba and ZTE. 

CEVA  was  created  through  the  combination  of  the  DSP  IP  licensing  division  of  DSP Group,  Inc.  (―DSPG‖)  and  Parthus 
Technologies plc (―Parthus‖) in November 2002.  We have over 180 employees worldwide, with research and development facilities 
in Israel, Ireland and the United Kingdom, and sales and support offices throughout Asia Pacific (APAC), Japan, Sweden, Israel and 
the United States. 

CEVA is traded on both NASDAQ Global Market (CEVA) and the London Stock Exchange (CVA). 

Industry Background 

Digital Signal Processor (DSP) Cores 

Digital  Signal  Processors  continue  to  be  one  of  the  fastest  growing  sectors  of  the  semiconductor  industry.    DSP  is 
fundamental to all broadband communication (wireless and wired), as well as digital multimedia processing (e.g. voice, audio, video 
and image).   DSP converts an analog signal  (such as the  human  voice or  music) into digital form.   Such  digital  form then permits 
features such as voice, video, audio and data compression (a mandatory feature for saving memory space and allowing more users to 
share  the  scarce  frequency  band  in  wireless  or  wired  communication),  as  well  as  audio  and  video  enhancements  for  devices  such 
DVDs, digital TVs and MP3 players. 

3 

 
 
Design Gap 

The demand for high end and ultra-low-cost (ULC) handsets, mobile multimedia devices and home entertainment equipments 
has grown substantially in recent years.  As consumers demand electronic products with more connectivity, portability and capability, 
semiconductor manufacturers face ever growing pressures to make smaller, feature-rich integrated circuits that are more reliable, less 
expensive  and  have  greater  performance,  all  in  the  face  of  decreasing  product  lifecycles  and  constrained  battery  power.    While 
semiconductor manufacturing processes have advanced significantly to allow a substantial increase in the number of circuits placed on 
a  single  chip,  resources  for  design  capabilities  have  not  kept  pace  with  the  advances  in  manufacturing  processes,  resulting  in  a 
growing ―design gap‖ between the increasing manufacturing potential and the constrained design capabilities. 

CEVA Business 

CEVA addresses the requirements of the  handsets, portable  multimedia and home entertainment  markets by designing and 
licensing programmable DSP cores, DSP-based subsystems, application-specific platforms and a range of software components which 
enable the rapid design of DSP-based chipsets or application-specific solutions for developing a wide variety of applications. 

Given  the  ―design  gap,‖  as  well  as  the  complexity  and  the  unique  skill  set  required  to  develop  a  DSP  core,  many 
semiconductor  design  and  manufacturing  companies  increasingly  choose  to  license  proven  intellectual  property,  such  as  processor 
cores  (e.g.  DSPs)  and  memory  and  application-specific  platforms,  from  silicon  intellectual  property  (SIP)  companies  like  CEVA 
rather than develop those technologies in-house.  In addition, with more complex designs and shorter time to market, it is no longer 
cost efficient and becoming progressively more difficult for most semiconductor companies to develop the software, such as video, 
audio and VoIP, required for their DSP-based applications.  As a result, in addition to licensing DSP cores, companies increasingly 
seek to license application-specific software and hardware from third parties such as CEVA or a third-party community of developers, 
such as CEVAnet, CEVA’s third-party network. 

Our IP Business Model 

Our objective is for our CEVA DSP cores to become the DSP-of-choice in the embedded DSP market.  To enable this goal, 
we have licensed and continue to license on a worldwide basis to semiconductor and OEM companies that design, manufacture and 
source CEVA-based solutions that are combined with their own differentiating technology.  We believe our business model offers us 
some key advantages.  By not focusing on manufacturing or selling silicon products, we are free to widely license our technology and 
free to focus most of our resources on research and development of DSP technologies.  By choosing to license the programmable DSP 
core,  manufacturers  can  achieve  the  advantage  of  creating  their  own  differentiated  solutions  and  develop  their  own  unique  product 
roadmaps.    Through  our  licensing  efforts,  we  have  established  a  worldwide  community  developing  CEVA-based  solutions,  and 
therefore we can leverage their strengths, customer relationships, proprietary technology advantages and existing sales and marketing 
infrastructure.  In addition, as our intellectual property is widely licensed and deployed, system OEM companies can obtain CEVA-
based chipsets from a wide range of suppliers, thus reducing dependence on any one supplier and fostering price competition, both of 
which help to contain the cost of CEVA-based products. 

We operate a licensing and per unit royalty business model.  We typically charge a license fee for access to our technology 
and a royalty fee for each unit of silicon which incorporates our technology.  License fees are invoiced in accordance with agreed-
upon contractual terms.  Royalties are reported and invoiced one quarter in arrears and generally are based on a fixed unit rate or a 
percentage of the sale price for the CEVA-based silicon product. 

Strategy 

We  believe  there  is  a  growing  demand  for  high  performance  and  low  power  DSP  and  application-specific  platforms 
incorporating DSP cores and all the necessary hardware and software for target applications.  We believe the growth in the demand for 
these platforms will drive demand for our technology.  As CEVA offers expertise developing these complete solutions in a number of 
key growth markets, including handsets, video, audio, Bluetooth and storage, we believe we are well positioned to take full advantage 
of this industry shift.  To capitalize on this industry shift, we intend to: 

 

 

continue to develop and enhance our range of DSP cores and associated subsystems — we seek to enhance our existing 
family of DSP cores and DSP-based subsystems with additional features, performance and capabilities; 

continue to develop and enhance our range of complete and highly integrated platform solutions — we intend to continue 
developing our integrated IP solutions which combine application-specific software and dedicated logic – such as video, 
audio and VoIP - built around our DSP cores, and delivered to our licensing partners as a complete and verified system 
solution; 

4 

 
capitalize  on  our  relationships  and  leadership  —  we  seek  to  expand  our  worldwide  community  of  semiconductor  and 
OEM licensees who are developing CEVA-based solutions; and 

capitalize on our IP licensing and royalty business model — we seek to maximize the advantages of our IP model which 
we believe is the best vehicle for a pervasive adoption of our technology and allows us to focus our resources on research 
and development of new licensable technologies and applications. 

 

 

Products 

We are the leading licensor of SIP platform solutions and DSP cores to the  semiconductor industry.  We offer a family of 
programmable DSP cores, associated subsystems and a portfolio of application-specific platforms, including multimedia, audio, VoIP, 
Bluetooth and SATA. 

CEVA DSP Cores 

We market a family of synthesizable, programmable DSP cores, each delivering a different balance of performance, power 
dissipation and cost, thereby allowing customers to select a DSP core ideally suited for their target application.  The ability to match 
processing  power  to  the  application  is  a  crucial  consideration  when  designers  select  a  DSP  supplier.    Our  family  of  DSP  cores  is 
largely  software  compatible,  meaning  that  software  from  one  core  can  be  applied  to  another  core,  which  significantly  reduces 
investment in code development, tools and design engineer training. 

We deliver our DSP cores in the form of a hardware description language definition (known as a soft core or a synthesizable 
core).  All CEVA DSP cores can be manufactured on any process using any physical library, and all are accompanied by a complete 
set of tools and an integrated development environment.  An extensive third-party network supports CEVA DSP cores with a wide 
range  of  complementing  software  and  platforms.    In  addition,  we  provide  development  platforms,  software  development  kits  and 
software debug tools, which facilitate system design, debug and software development. 

CEVA DSP-based Subsystems 

Designers  today  face  escalating  design  costs  and  shrinking  design  timelines.    To  further  reduce  the  cost,  complexity  and 
associated  risk  of  bringing  products  to  market,  CEVA  has  developed  a  range  of  DSP-based  subsystems  which  combine  selected 
hardware  peripherals,  which  are  essential  to  designers  deploying  CEVA  DSP  cores,  with  software  modules  and  chip  designs.    Our 
subsystems  contain  a  collection  of  peripherals,  such  as  on-chip  data  and  program  memory  controllers,  high  performance  DMA 
controller,  Buffered  Time  Division  Multiplexing  Port  (BTDMP),  high-throughput  Host  Processor  Interface  (HPI)  and  power 
management  unit  (PMU).    These  hardware  subsystems  are  designed  to  easily  integrate  into  existing  SoCs,  providing  standard 
protocols and interfaces, such as AHB and APB bridges for Host-DSP efficient communications. 

CEVA Application-Specific Platforms 

CEVA  application-specific  platforms  are  a  family  of  complete  system  solutions  for  a  range  of  applications.    These 
application-specific  platforms  fundamentally  reduce  the  complexity,  cost  of  ownership  and  time-to-market  for  products  developed 
utilizing  the  platforms.    Platforms  typically  integrate  a  CEVA  DSP  core,  hardware  subsystem  and  application-specific  (e.g.  video 
processing) software.  Our family of platforms spans multimedia (audio, video and image) and voice (VoIP).  We also offer platforms 
solution for Bluetooth and high speed serial communications (SATA). 

Customers 

We  have  licensed  our  DSP  cores,  DSP-based  subsystems  and  application-specific  platforms  to  leading  semiconductor  and 
OEM  companies  throughout  the  world.    These  companies  incorporate  our  IP  into  application-specific  chipsets  or  custom-designed 
chipsets  that  they  manufacture,  market  and  sell  to  consumer  electronics  companies.    We  also  license  our  DSP  cores,  DSP-based 
subsystems  and  application-specific  platforms  to  OEMs  directly.    Included  among  our  licensees  are  the  following  customers:  
Broadcom, Ericsson, Freescale, Infineon, InterDigital, Intersil, Marvell, Mediatek, Mindspeed, NXP, RadioFrame Networks, Renesas, 
Samsung,  Sharp,  Solomon  Systech,  Sony,  Spreadtrum,  ST  Wireless,  STMicroelectronics,  Sunplus,  Thomson,  VIA  Telecom  and 
Zoran.    The  majority  of  our  licenses  have  royalty  components,  of  which  27  customers  were  shipping  products  incorporating  our 
technologies  at  the  end  of  2008.    Of  these  27 customers,  21  were  under  per  unit  royalty  arrangements  and  six  were  under  prepaid 
royalty  arrangements.    One  customer  accounted  for  20%  of  our  total  revenues  for  2008.    The  identity  of  our  greater-than-10% 
customers varies from period to period, and we do not believe that we are materially dependent on any one specific customer or any 
specific small number of licensees. 

5 

 
International Sales and Operations 

Customers based in EME (Europe and Middle East) and APAC (Asia Pacific) accounted  for 87% of our total revenues for 
2008, 79% for 2007 and 64% for 2006.  Although all of our sales to foreign customers are denominated in United States dollars, we 
are subject to risks of conducting business internationally.  These risks include fluctuations in exchange rates, unexpected  changes in 
regulatory requirements, delays resulting from difficulty in obtaining export licenses for certain technology, tariffs, other barriers and 
restrictions and the burden of complying with a variety of foreign laws.   Information on the geographic breakdown of our revenues 
and location of our long-lived assets is contained in Note 10 to our consolidated financial statements, which appear elsewhere in this 
annual report. 

Moreover, part of our expenses in Israel and Europe are paid in Israeli currency (NIS)  and  Euro,  which  subjects us  to the 
risks  of  foreign  currency  fluctuations  and  economic  pressures  in  those  regions.    Our  primary  expenses  paid  in  NIS  and  Euro  are 
employee salaries.  As a result, an increase in the value of NIS and Euro in comparison to the U.S. dollar could increase the cost of our 
technology  development,  research  and  development  expenses  and  general  and  administrative  expenses.    To  protect  against  the 
increase in value of forecasted foreign currency cash flow resulting from  salaries paid in NIS and Euro,  we instituted in the second 
quarter of 2007, a foreign currency cash flow hedging program.  We hedge portions of the anticipated payroll of our Israeli and Irish 
employees denominated in NIS and Euro for a period of one to twelve months with forward and put options contracts.  There are no 
assurances that future hedging transactions will successfully mitigate losses caused by currency fluctuations. 

Sales and Marketing 

We  license  our  technology  through  a  direct  sales  force.    As  of  December  31,  2008,  we  had  20  employees  in  sales  and 

marketing.  We have sales offices and representation in Asia Pacific (APAC) region, Japan, Sweden, Israel and the United States. 

Maintaining  close  relationships  with  our  customers  and  strengthening  these  relationships  are  central  to  our  strategy.    We 
typically launch each new DSP core, platform or solution upgrade with a signed license agreement with a tier-one customer, which 
signifies  to  the  market  that  we  are  focused  on  viable  applications  that  meet  broad  industry  needs.    Staying  close  to  our  customers 
allows us to create a roadmap for the future development of existing cores and application platforms, and helps us to anticipate the 
next  potential  applications  for  the  market.    We  seek  to  use  our  customer  relationships  to  deliver  new  products  in  a  faster  time  to 
market. 

We use a variety of marketing initiatives to stimulate demand and brand awareness in our target markets.  These marketing 
efforts include contacts with industry analysts, presenting at key industry trade shows and conferences and posting information on our 
website.  Our marketing group runs competitive benchmark analyses to help us maintain our competitive position. 

Technical Support 

We offer technical support services through our offices in Israel, Ireland, Asia Pacific, Japan, Sweden and the United States.  

Our technical support services include: 

 

 

assistance  with  implementation,  responding  to  customer-specific  inquiries,  training  and,  when  and  if  they  become 
available, distributing updates and upgrades of our products; 

application  support,  consisting  of  providing  general  hardware  and  software  design  examples,  ready-to-use  software 
modules and guidelines to our licensees to assist them in using our technology; and 

 

design services, consisting of creating customer-specific implementations of our DSP cores and application platforms. 

We believe that our technical support services are the means to enable our licensees to embed our cores and platforms in their 
designs and products.  Our technology is highly complex, combining sophisticated DSP core architecture, integrated circuit designs 
and development tools.  Effective customer support in helping our customers to implement our solutions enables them to shorten the 
time  to  market  for  their  applications.    Our  support  organization  is  made  up  of  experienced  engineers  and  professional  support 
personnel.  We conduct technical training for our licensees and their customers, and meet with them from time to time to track the 
implementation of our technology. 

Research and Development 

Our research and development team is focused on improving and enhancing our existing products, as well as developing new 
products  to  broaden  our  offerings  and  market  opportunities.    These  efforts  are  largely  driven  by  current  and  anticipated  customer 
needs. 

6 

 
Our research and development and customer technical support teams, consisting of 128 engineers as of December 31, 2008, 
work in  five development centers located in Israel,  Ireland and the United Kingdom.   This team consists of engineers  who possess 
significant experience in developing DSP cores and solutions.  In addition, we engage third party contractors with specialized skills as 
required  to  support  our  research  and  development.    Our  research  and  development  expenses,  net  of  related  research  grants,  were 
approximately $19 million in both 2006 and 2007 and $20 million in 2008. 

We  encourage  our  research  and  development  personnel  to  maintain  active  roles  in  various  international  organizations  that 
develop and maintain standards in the electronics and related industries.  This involvement allows us to influence the development of 
new standards; keeps us informed as to important new developments regarding standards; and allows us to demonstrate our expertise 
to existing and potential customers who also participate in these standards-setting bodies. 

Competition 

The markets in which we operate are intensely competitive.  They are subject to rapid change and are significantly affected 
by new product introductions.  We compete with other suppliers of licensed  DSP cores and solutions.  We believe that the principal 
competitive elements in our field are processor performance, overall system cost, power consumption, flexibility, reliability, software 
availability,  design  cycle  time,  ease  of  implementation,  customer  support,  financial  strength,  name  recognition  and  reputation.    We 
believe  that  we  compete  effectively  in  each  of  these  areas,  but  can  offer  no  assurance  that  we  will  have  the  financial  resources, 
technical expertise, and marketing or support capabilities to compete successfully in the future. 

The  markets  in  which  we compete are dominated by large,  fully-integrated semiconductor companies that  have  significant 
brand recognition, a large installed base and a large network of support and field application engineers.  We face direct and indirect 
competition from: 

 

 

 

IP vendors that offer programmable DSP cores; 

IP vendors of general purpose processors with DSP extensions; 

internal design groups of large chip companies that develop proprietary DSP solutions for their own application-specific 
chipsets; and 

 

semiconductor companies that offer off-the-shelf programmable DSP chipsets. 

We  face  direct  competition  in  the  DSP  core  area  mainly  from  Verisilicon  that  license  DSP  cores  in  addition  to  its 

semiconductor business. 

In  recent  years,  we  also  have  faced  competition  from  companies  that  offer  microcontroller/microprocessor  intellectual 
property.    These  companies’  products  are  used  for  computing  functions  in  various  applications,  such  as  in  mobile  and  home 
entertainment products.  These applications typically also incorporate a programmable DSP that is responsible for communication and 
video/audio/voice  compression.    Recently,  microprocessor  companies,  such  as  ARC,  ARM  Holdings,  MIPS  Technologies  and 
Tensilica have added a DSP extension and make use of it to provide platform solutions in the areas of video and audio. 

With  respect  to  certain  large  potential  customers,  we  also  compete  with  internal  engineering  teams,  which  may  design 
programmable DSP core products in-house.   Companies such as NXP,  STMicroelectronics and  Zoran license our designs for some 
applications and use their own proprietary cores for other applications.  These companies also may choose to license their proprietary 
DSP cores to third parties and, as a result, become direct competitors. 

We  also  compete  indirectly  with  several  general  purpose  semiconductor  companies,  such  as  Analog  Devices  and  Texas 
Instruments.  OEMs may prefer to buy  off-the-shelf general purpose chipsets or DSP-based application-specific chipsets from these 
large, established semiconductor companies rather than purchase chipsets from our licensees. 

Aside from the in-house research and development groups, we do not compete with any individual company across the range 
of our market offerings.  Within particular market segments, however, we do face competition to a greater or lesser extent from other 
industry participants.  For example, in the following specific areas we compete with the companies indicated: 

 

 

 

in the multimedia market – ARC, Chips & Media, Hantro (acquired by On2), Imagination Technologies and Tensilica; 

in the serial storage technology area – ARM Holdings, Gennum, Silicon Image and Synopsys; 

in VoIP applications – ARM Holdings, MIPS Technologies and Verisilicon; and 

7 

 
 

in audio applications – ARC, ARM Holdings, Tensilica and Verisilicon. 

Proprietary Rights 

Our  success  and  ability  to  compete  are  dependent  on  our  ability  to  develop  and  maintain  the  proprietary  aspects  of  our 
intellectual property and to operate without infringing the proprietary rights of others.  We rely on a combination of patent, trademark, 
trade  secret  and  copyright  laws  and  contractual  restrictions  to  protect  the  proprietary  aspects  of  our  technology.    These  legal 
protections afford only limited protection of our  technology.  We also seek to limit disclosure of our intellectual property and trade 
secrets by requiring employees and consultants with access to our proprietary information to execute confidentiality agreements with 
us and by restricting access  to our source code  and other intellectual property.  Due  to  rapid technological change,  we believe that 
factors  such  as  the  technological  and  creative  skills  of  our  personnel,  new  product  developments  and  enhancements  to  existing 
products are more important than specific legal protections of our technology in establishing and maintaining a technology leadership 
position. 

We have an active program to protect our proprietary technology through the filing of patents.  Our patents relate to our DSP 
cores, DSP-based subsystems and application-specific platform technologies.   As of December 31,  2008, we  hold  40 patents  in the 
United  States  and  seven  patents  in  the  EME  (Europe  and  Middle  East)  region  with  expiration  dates  between  2013  and  2022.    In 
addition,  as of December  31,  2008,  we  have  11 patent applications pending in the United States,  one pending patent  application in 
Canada, eight pending patent applications in the EME region and three pending patent applications in Asia Pacific (APAC). 

We  actively  pursue  foreign  patent  protection  in  countries  where  we  feel  it  is  prudent  to  do  so.   Our  policy  is  to  apply  for 
patents or for other appropriate statutory protection  when  we  develop valuable  new or improved technology.  The status of patents 
involves complex legal and factual questions, and the breadth of claims allowed is uncertain.  Accordingly, there are no assurances 
that any patent application filed by us will result in a patent being issued, or that our issued patents, and any patents that may be issued 
in the future, will afford us adequate protection against competitors with similar technology; nor can we be assured that patents issued 
to us will not be infringed or that others will not design around our technology.  In addition, the laws of certain countries in which our 
products  are  or  may  be  developed,  manufactured  or  sold  may  not  protect  our  products  and  intellectual  property  rights  to  the  same 
extent as the laws of the United States.  We can provide no assurance that our pending patent applications or any future applications 
will  be  approved  or  will  not  be  challenged  by  third  parties,  that  any  issued  patents  will  effectively  protect  our  technology,  or  that 
patents held by third parties will not have an adverse effect on our ability to do business. 

The  semiconductor  industry  is  characterized  by  frequent  litigation  regarding  patent  and  other  intellectual  property  rights.  
Questions of infringement in the semiconductor field involve highly technical and subjective analyses.  Litigation may in the future be 
necessary to enforce our patents and other intellectual property rights, to protect our trade secrets, to determine the validity and scope 
of the proprietary rights of others, or to defend against claims of infringement or invalidity.  We cannot assure you that we would be 
able  to  prevail  in  any  such  litigation,  or  be  able  to  devote  the  financial  resources  required  to  bring  such  litigation  to  a  successful 
conclusion. 

In any potential dispute involving our patents or other intellectual property, our licensees could also become the targets of 
litigation.  We are generally bound to indemnify licensees under the terms of our license agreements.  Although our indemnification 
obligations  are  generally  subject  to  a  maximum  amount,  these  obligations  could  nevertheless  result  in  substantial  expenses.    In 
addition to the time and expense required for us to indemnify our licensees, a licensee’s development, marketing and sale of  products 
embodying our solutions could be severely disrupted or shut down as a result of litigation. 

We  also  rely  on  trademark,  copyright  and  trade  secret  laws  to  protect  our  intellectual  property.    We  have  applied  for  the 
registration in the United States of our trademark in the name CEVA and the related CEVA logo, and currently market our DSP cores 
and other technology offerings under this trademark. 

Employees 

The table below presents the number of employees of CEVA as of December 31, 2008 by function and geographic location. 

Total employees 

Function 

Research and development 

8 

Number 

187 

128 

 
 
   
 
   
Sales and marketing 

Technical support 

Administration 

Location 

Israel 

Ireland 

United Kingdom 

United States 

Elsewhere 

20 

15 

24 

126 

30 

7 

9 

15 

Subsequent to year-end 2008, we restructured our SATA business activities in Ireland.  As a result of such restructuring, the 

number of Irish employees was reduced to 18.  As of March 1, 2009, we had a total of 175 employees. 

Our  employees  are  not  represented  by  any  collective  bargaining  agreements,  and  we  have  never  experienced  a  work 

stoppage.  We believe our employee relations are good. 

A number of our employees are located in Israel.  Certain provisions of Israeli law and the collective bargaining agreements 
between  the  Histadrut  (General  Federation  of  Labor  in  Israel)  and  the  Coordination  Bureau  of  Economic  Organizations  (the  Israeli 
federation of employers’ organizations) apply to our Israeli employees. 

In  2004,  we  finalized  and  adopted  a  new  Code  of  Business  Conduct  and  Ethics  regarding  the  standards  of  conduct  of  our 

directors, officers and employees, and the Code is available on our website at www.ceva-dsp.com. 

Corporate History 

Our company was incorporated in Delaware on November 22, 1999 under the name DSP Cores, Inc.  We changed our name 

to ParthusCeva, Inc. in November 2002 and to CEVA, Inc. in December 2003. 

Available Information 

Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to reports 
pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, are available, free of charge, on our website at 
www.ceva-dsp.com,  as  soon  as  reasonably  practicable  after  such  reports  are  electronically  filed  with  the  Securities  and  Exchange 
Commission and are also available on the SEC’s website at www.sec.gov. 

Our website and the information contained therein or connected thereto are not intended to be incorporated into this Annual 

Report on Form 10-K. 

ITEM 1A.  RISK FACTORS 

We caution you that the following important factors, among others, could cause our actual future results to differ materially 
from  those  expressed  in  forward-looking  statements  made  by  or  on  behalf  of  us  in  filings  with  the  Securities  and  Exchange 
Commission, press releases, communications with investors and oral statements.  Any or all of our forward-looking statements in this 
annual  report,  and  in  any  other  public  statements  we  make,  may  turn  out  to  be  wrong.    They  can  be  affected  by  inaccurate 
assumptions we might make or by known or unknown risks and uncertainties.  Many factors mentioned in the discussion below will be 
important in determining future results.  We undertake no obligation to publicly update any forward-looking statements, whether as a 
result of new information, future events or otherwise.  You are advised, however, to consult any further disclosures we make in our 
reports filed with the Securities and Exchange Commission. 

9 

 
   
   
   
 
   
   
   
   
   
 
The markets in which we operate are highly competitive, and as a result we could experience a loss of sales, lower prices and 
lower revenue. 

The markets for the products in which our technology is incorporated are highly competitive.  Aggressive competition could 
result in substantial declines in the prices that we are able to charge for our intellectual property.  Many of our competitors are striving 
to  increase  their  share  of  the  growing  DSP  market  and  are  reducing  their  licensing  and  royalty  fees  to  attract  customers.    The 
following factors may have a significant impact on our competitiveness: 

  microprocessor  IP  providers,  such  as  ARC,  ARM  Holdings,  MIPS  Technologies  and  Tensilica,  are  offering  DSP 

 

extensions to their IP; 
our  video  solution  is  software-based  and  competes  with  hardware  implementation  offered  by  companies  such  as 
Hantro  (acquired  by  On2)  and  companies  offering  other  software  solutions,  such  as  Imagination  Technologies, 
Tensilica and ARC; 

  ARC is offering a licensing model based on royalty payments specifically for Chinese customers that waive initial 

licensee fees; and 

  SATA IP market is highly standardized with several vendors offering similar products, leading to pricing pressures 

for both licensing and royalty revenue. 

In addition, we may face increased competition from smaller, niche semiconductor design companies in the future.  Some of 
our customers also may decide to satisfy their needs through in-house design.  We compete on the basis of processor performance, 
overall  system  cost,  power  consumption,  flexibility,  reliability,  software  availability,  design  cycle  time,  ease  of  implementation, 
customer support, name recognition, reputation and financial strength.  Our inability to compete effectively on these bases could have 
a material adverse effect on our business, results of operations and financial condition. 

Our quarterly operating results fluctuate from quarter to quarter due to a variety of factors, including our lengthy sales cycle, 
and may not be a meaningful indicator of future performance. 

In some quarters our operating results could be below the expectations of securities analysts and investors, which could cause 

our stock price to fall.  Factors that may affect our quarterly results of operations in the future include, among other things: 

 

 

 
 

 

 
 
 
 

 
 

 

the  timing  of  the  introduction  of  new  or  enhanced  technologies  by  us  and  our  competitors,  as  well  as  the  market 
acceptance of such technologies; 
the  timing  and  volume  of  orders  and  production  by  our  customers,  as  well  as  fluctuations  in  royalty  revenues 
resulting  from  fluctuations  in  unit  shipments  by  our  licensees  and  shifts  by  our  customers  from  prepaid  royalty 
arrangements to per unit royalty arrangements; 
the mix of revenues among licensing revenues, per unit and prepaid royalties and service revenues; 
our lengthy sales cycle and specifically in the third quarter of any fiscal year during which summer vacations slow 
down decision-making processes of our customers in executing contracts; 
the gain or loss of significant licensees, partly due to our dependence on a limited number of customers generating a 
significant amount of quarterly revenues; 
any delay in execution of any anticipated licensing arrangement during a particular quarter; 
delays in the commercialization of end products that incorporate our technology; 
currency fluctuations of the Euro and NIS versus the U.S. dollar; 
increased  operating  expenses  and  gross  margin  fluctuations  associated  with  the  introduction  of  new  or  enhanced 
technologies; 
changes in our pricing policies and those of our competitors; 
restructuring,  asset  and  goodwill  impairment  and  related  charges,  as  well  as  other  accounting  changes  or 
adjustments; and 
general economic conditions, including the current global economic slowdown, and its effect on the semiconductor 
industry and sales of consumer products into which our technologies are incorporated. 

Each of the above factors is difficult to forecast and could harm our business, financial condition and results of operations.  
Also, we license our technology to OEM customers for incorporation into their end products for consumer markets, including handsets 
and consumer electronics products.  The royalties we generate are reported by our customers and invoiced by us one quarter in arrears.  
As  a  result,  our  royalty  revenues  are  affected  by  seasonal  buying  patterns  of  consumer  products  sold  by  our  OEM  customers  that 
incorporate our technology and the market acceptance of such ends products supplied by our OEM customers.  The fourth quarter in 
any given year is usually the strongest quarter for sales by our OEM customers in the consumer markets, and thus, the first quarter in 
any given year is usually the strongest quarter for royalty revenues as our royalties are reported and invoiced one quarter in arrears.  
By contrast, the second quarter in any given year is usually the weakest quarter for us in relation to royalty revenues.  However, this 

10 

 
 
 
general quarterly fluctuation may be impacted by the current global economic slowdown.  Specifically, given the decrease in sales of 
consumer electronics products during Christmas 2008, we can provide no assurance that the first quarter of 2009 will be the strongest 
quarter for our royalty revenues. 

We rely significantly on revenue derived from a limited number of customers. 

We  expect  that  a  limited  number  of  customers,  varying  in  identity  from  period-to-period,  will  account  for  a  substantial 
portion of our revenues in any period.  Our five largest customers, varying in identity from period-to-period, accounted for  49% of 
total revenues in 2008, 53% in 2007 and 42% in 2006.  Our five largest customers paying per unit royalties, varying in identity from 
period-to-period, accounted for 79% of total royalty revenues in 2008, 68% in 2007 and 75% in 2006.  Moreover, license agreements 
for  our  DSP  cores  have  not  historically  provided  for  substantial  ongoing  license  payments.    Significant  portions  of  our  anticipated 
future revenue, therefore, will likely depend upon our success in attracting new customers or expanding our relationships with existing 
customers.  Our ability to succeed in these efforts will depend on a variety of factors, including the performance, quality, breadth and 
depth of our current and future products, as well as our sales and marketing skills.  In addition, some of our licensees may decide to 
satisfy their needs through in-house design and production.  Our failure to obtain future customer licenses would impede our future 
revenue growth and could materially harm our business. 

We depend on market acceptance of third-party semiconductor intellectual property. 

The semiconductor intellectual property (SIP) industry is a relatively  small and emerging industry.  Our future growth will 
depend on the level of market acceptance of our third-party licensable intellectual property model, the variety of intellectual property 
offerings available on the market, and a  shift in customer preference away from in house development of  proprietary DSPs towards 
licensing open DSP cores.  These trends that would enable our growth are largely beyond our control.  Semiconductor customers may 
also  choose  to  adopt  a  multi-chip,  off-the-shelf  chip  solution  versus  licensing  or  using  highly-integrated  chipsets  that  embed  our 
technologies.    If  the  above  referenced  market  shifts  do  not  materialize  or  third-party  SIP  does  not  achieve  market  acceptance,  our 
business, results of operations and financial condition could be materially harmed. 

Because  our  IP  solutions  are  components  of  end  products,  if  semiconductor  companies  and  electronic  equipment 
manufacturers do not incorporate our solutions into their end products or if the end products of our customers do not achieve 
market acceptance, we may not be able to generate adequate sales of our products. 

We  do  not  sell  our  IP  solutions  directly  to  end-users;  we  license  our  technology  primarily  to  semiconductor  companies 
and electronic equipment manufacturers, who then incorporate our technology into the products they sell.  As a result, we rely on our 
customers  to  incorporate  our  technology  into  their  end  products  at  the  design  stage.    Once  a  company  incorporates  a  competitor’s 
technology into its end product, it becomes significantly more difficult for us to sell our technology to that company because changing 
suppliers involves significant cost, time, effort and risk for the  company.  As a result, we may incur significant expenditures on the 
development  of  a  new  technology  without  any  assurance  that  our  existing  or  potential  customers  will  select  our  technology  for 
incorporation  into  their  own  product  and  without  this  ―design  win,‖  it  becomes  significantly  difficult  to  sell  our  IP  solutions.  
Moreover,  even  after  a  customer  agrees  to  incorporate  our  technology  into  its  end  products,  the  design  cycle  is  long  and  may  be 
delayed due to factors beyond our control, which may result in the end product incorporating our technology not reaching the market 
until long after the initial ―design win‖ with such customer.  From initial product design-in to volume production, many factors could 
impact the timing and/or amount of sales actually realized from the design-in.  These factors include, but are not limited to, changes in 
the  competitive  position  of  our  technology,  our  customers’  financial  stability,  and  our  ability  to  ship  products  according  to  our 
customers’  schedule.    Moreover,  the  current  global  economic  downturn  may  further  prolong  a  customer’s  decision-making  process 
and design cycle. 

Further,  because  we  do  not  control  the  business  practices  of  our  customers,  we  do  not  influence  the  degree  to  which  they 
promote our technology or set the prices at  which they sell products incorporating our technology.  We cannot assure you that our 
customers will devote satisfactory efforts to promote our IP solutions.  In addition, our unit royalties from licenses are dependent upon 
the  success  of  our  customers  in  introducing  products  incorporating  our  technology  and  the  success  of  those  products  in  the 
marketplace.    The  primary  customers  for  our  products  are  semiconductor  design  and  manufacturing  companies,  system  OEMs  and 
electronic equipment manufacturers, particularly in the telecommunications field.  These industries are highly cyclical and have been 
subject  to  significant  economic  downturns  at  various  times,  particularly  in  recent  periods,  including  the  current  global  economic 
downturn.    These  downturns  are  characterized  by  production  overcapacity  and  reduced  revenues,  which  at  times  may  encourage 
semiconductor companies or electronic product manufacturers to reduce their expenditure on our technology.  If we do not retain our 
current customers and continue to attract new customers, our business may be harmed. 

11 

 
We depend on a limited number of key personnel who would be difficult to replace. 

Our  success  depends  to  a  significant  extent  upon  certain  of  our  key  employees  and  senior  management,  the  loss  of  which 
could materially harm our business.  Competition for skilled employees in our field is intense.  We cannot assure you that in the future 
we will be successful in attracting and retaining the required personnel. 

The sales cycle for our IP solutions is lengthy, which makes forecasting of our customer orders and revenues difficult. 

The  sales  cycle  for  our  IP  solutions  is  lengthy,  often  lasting  three  to  nine  months.    Our  customers  generally  conduct 
significant  technical  evaluations,  including  customer  trials,  of  our  technology  as  well  as  competing  technologies  prior  to  making  a 
purchasing decision.  In addition, purchasing decisions also may be delayed because of a customer’s internal budget approval process.  
Furthermore, given the current market conditions, we have less ability to predict the timing of our customers’ purchasing cycle and 
potential  unexpected  delays  in  such  a  cycle.    Because  of  the  lengthy  sales  cycle  and  potential  delays,  our  dependence  on  a  limited 
number of customers to generate  a  significant amount of revenues  for a particular period and the size  of customer orders, if orders 
forecasted  for  a  specific  customer  for  a  particular  period  do  not  occur  in  that  period,  our  revenues  and  operating  results  for  that 
particular quarter could suffer.  Moreover, a portion of our expenses related to an anticipated order is fixed and difficult  to reduce or 
change, which may further impact our operating results for a particular period. 

We may dispose of or discontinue existing product lines and technology developments, which may adversely impact our future 
results. 

On an ongoing basis, we evaluate our various product offerings and technology developments in order to determine whether 
any should be discontinued or, to the extent possible, divested.  For example, in connection with our reorganization and restructuring 
plans in 2003 and 2005, we ceased manufacturing of our hard IP products and certain non-strategic technology areas.  In June 2006, 
we divested our GPS technology and related business.  In December 2008, we restructured our SATA activities to better fit SATA’s 
operating expense levels to its overall revenue contribution.  We cannot guarantee that we have correctly forecasted, or will correctly 
forecast in the future, the right product lines and technology developments to dispose or discontinue or that our decision to dispose of 
or discontinue various investments, products lines and technology developments is prudent if market conditions change.  In addition, 
there are no assurances that the discontinuance of various product lines will reduce our operating expenses or will not cause us to incur 
material  charges  associated  with  such  decision.    Furthermore,  the  discontinuance  of  existing  product  lines  entails  various  risks, 
including the risk that we will not be able to find a purchaser for a product line or the purchase price obtained will not be equal to at 
least the book value of the net assets for the product line.  Other risks include managing the expectations of, and maintaining good 
relations  with,  our  customers  who  previously  purchased  products  from  our  disposed  or  discontinued  product  lines,  which  could 
prevent us from selling other products to them in the future.  We may also incur other significant liabilities and costs associated with 
our disposal or discontinuance of product lines, including employee severance costs and excess facilities costs. 

Because our IP solutions are complex, the detection of errors in our products may be delayed, and if we deliver products with 
defects, our credibility will be harmed, the sales and  market acceptance of our products  may decrease and product liability 
claims may be made against us. 

Our IP solutions are complex and may contain errors, defects and bugs when introduced.  If we deliver products with errors, 
defects or bugs, our credibility and the market acceptance and sales of our products could be significantly harmed.  Furthermore, the 
nature of our products may also delay the detection of any such error or defect.  If our products contain errors, defects and bugs, then 
we  may  be  required  to  expend  significant  capital  and  resources  to  alleviate  these  problems.    This  could  result  in  the  diversion  of 
technical and other resources from our other development  efforts.   Any actual or perceived problems or delays  may  also adversely 
affect our ability to attract or retain customers.  Furthermore, the existence of any defects, errors or failure in our products could lead 
to  product  liability  claims  or  lawsuits  against  us  or  against  our  customers.    A  successful  product  liability  claim  could  result  in 
substantial cost and divert management’s attention and resources, which would have a negative impact on our financial condition and 
results of operations.  

Our  operating  results  may  fluctuate  significantly  due  to  the  cyclicality  of  the  semiconductor  industry  or  global  economy 
slowdown, which could adversely affect the market price of our stock.  

Our primary operations  are in the semiconductor industry,  which is cyclical and subject to rapid technological  change and 
evolving industry standards.  From time to time, the semiconductor industry has experienced significant downturns such as the one we 
experienced  during  the  2000  and  2001  periods.  In  addition,  the  current  general  worldwide  economic  downturn  has  materially 
adversely impacted the  semiconductor industry.  Downturns in the semiconductor industry are  characterized by diminished product 
demand,  excess  customer  inventories,  accelerated  erosion  of  prices  and  excess  production  capacity.    These  factors  could  cause 
substantial  fluctuations  in  our  revenues  and  in  our  results  of  operations.    The  downturn  we  experienced  during  the  2000  and  2001 
periods  was,  and  the  current  downturn  in  the  semiconductor  industry  may  be,  severe  and  prolonged.    Also,  the  failure  of  the 

12 

 
semiconductor industry to fully recover from the current downturn or any future downturns could seriously impact our revenue and 
harm our business, financial condition and results of operations, which could cause our stock price to decline. 

Moreover,  the  current  general  worldwide  economic  downturn,  due  to  the  credit  conditions  impacted  by  the  subprime-
mortgage  turmoil  and  other  factors,  has  resulted  in  slower  economic  activity,  concerns  about  inflation  and  deflation,  decreased 
consumer  confidence,  reduced  corporate  profits  and  capital  spending,  adverse  business  conditions  and  liquidity  concerns.    These 
conditions make it extremely difficult for our customers, our vendors and us to accurately forecast and plan future business activities, 
and could cause reduced spending on our products and services.  Furthermore, a significant portion of our technologies is incorporated 
in consumer electronics products.  The current general worldwide economic downturn has  decreased consumer electronics retailers’ 
demand for products or resulted in a build up of their current inventory, both of which may cause our customers to slow down their 
product shipments, which  in turn would adversely impact our royalty revenues.  During challenging economic times, our customers 
also  may  face  longer  product  design  cycles  and  issues  with  gaining  timely  access  to  sufficient  credit,  which  could  result  in  an 
impairment of their ability to make timely payments to us.  If that were to occur, we may be required to increase our allowance for 
doubtful accounts and our days sales outstanding would be negatively impacted.   Therefore, the worldwide economic  downturn and 
specifically the volatility  in the semiconductor  and consumer electronics  industry  could seriously impact our revenue and harm our 
business, financial condition and results of operations, which could cause our stock price to decline. 

Our success will depend on our ability to successfully manage our geographically dispersed operations. 

Most of our employees are located in Israel and Ireland.  Accordingly, our ability to compete successfully will depend in part 
on the ability of a limited number of key executives located in geographically dispersed offices to integrate management, address the 
needs  of  our  customers  and  respond  to  changes  in  our  markets.    If  we  are  unable  to  effectively  manage  and  integrate  our  remote 
operations, our business may be materially harmed. 

Our operations in Israel may be adversely affected by instability in the Middle East region. 

One of our principal research and development facilities is located in, and our executive officers and some of our directors 
are residents of, Israel.  Although substantially all of our sales currently are being made to customers outside Israel, we are nonetheless 
directly influenced by the political, economic and military conditions affecting Israel.  Any major hostilities involving Israel, including 
the current conflict with Hamas in the West Bank, could significantly harm our business, operating results and financial condition. 

In addition, certain of our officers and employees are currently obligated to perform annual reserve duty in the Israel Defense 
Forces  and  are  subject  to  being  called  to  active  military  duty  at  any  time.    Although  we  have  operated  effectively  under  these 
requirements since our inception, we cannot predict the effect of these obligations on the company in the future.  Our operations could 
be disrupted by the absence, for a significant period, of one or more of our key officers or key employees due to military service. 

Our  research  and  development  expenses  may  increase  if  the  grants  we  currently  receive  from  the  Israeli  and  Irish 
governments are reduced or withheld. 

We  currently  receive  research  grants  from  programs  of  the  Chief  Scientist  of  Israel  and  under  the  funding  programs  of 
Enterprise Ireland and Invest  Northern Ireland.  We received an aggregate  of $959,000, $319,000 and $276,000 in  2008, 2007 and 
2006, respectively.  To be eligible for these grants, we must meet certain development conditions and comply with periodic reporting 
obligations.    Although  we  have  met  such  conditions  in  the  past,  should  we  fail  to  meet  such  conditions  in  the  future  our  research 
grants  may be  repayable, reduced or  withheld.  The repayment or reduction of  such research  grants  may increase our research and 
development expenses which in turn may reduce our operating income. 

We are exposed to fluctuations in currency exchange rates. 

A significant portion of our business is conducted outside the United States.  Although most of our revenue is transacted in 
U.S. dollars,  we  may  be  exposed  to  currency  exchange  fluctuations  in  the  future  as  business  practices  evolve  and  we  are  forced  to 
transact business in local currencies.  Moreover, the bulk of our expenses in Israel and Europe are paid in Israeli currency (NIS) and 
Euro,  which  subjects  us  to  the  risks  of  foreign  currency  fluctuations.    Our  primary  expenses  paid  in  NIS  and  Euro  are  employee 
salaries.  Increases in the volatility of the exchange rates of the Euro and the NIS versus the U.S. dollar could have an adverse effect 
on the expenses and liabilities that we incur in Euro and NIS when remeasured into U.S. dollars for financial reporting purposes.  For 
example,  the  devaluation  of  the  U.S.  dollar  against  the  Euro  and  NIS  during  the  past  year  had  a  margin  impact  on  increasing  our 
operating  expenses  for  the  year  2008  which  was  offset  by  other  cost  saving  measures.    During  the  second  quarter  of  2007,  we 
instituted a foreign cash flow hedging program to minimize the effects of currency fluctuations.  However, hedging transactions may 
not successfully mitigate losses caused by currency fluctuations, and our hedging positions may be partial or may not exist at all in the 
future.  We review our monthly expected non-U.S. dollar denominated expenditure and look to hold equivalent non-U.S. dollar cash 
balances  to  mitigate  currency  fluctuations.    This  approach  has  resulted  in  a  foreign  exchange  loss  of  $134,000  in  2008,  a  foreign 

13 

 
exchange gain of $38,000 in 2007 and a foreign exchange loss of $150,000 in 2006.  We expect to continue to experience the effect of 
exchange rate currency fluctuations on an annual and quarterly basis. 

Because we have significant international operations, we may be subject to political, economic and other conditions relating to 
our international operations that could increase our operating expenses and disrupt our revenues and business. 

Approximately  87%  of  our  total  revenues  in  2008,  79%  in  2007  and  64%  in  2006  were  derived  from  customers  located 
outside of the United States.  We expect that international customers will continue to account for a significant portion of our revenue 
for the  foreseeable future.  As a  result,  the occurrence of any  negative international political,  economic or geographic events could 
result in significant revenue shortfalls.  These shortfalls could cause our business, financial condition and results of operations to be 
harmed.  Some of the risks of doing business internationally include: 

 
 
 
 
 
 

unexpected changes in regulatory requirements; 
fluctuations in the exchange rate for the U.S. dollar; 
imposition of tariffs and other barriers and restrictions; 
burdens of complying with a variety of foreign laws; 
political and economic instability; and 
changes in diplomatic and trade relationships. 

If we are unable to meet the changing needs of our end-users or  to address evolving  market demands, our business  may be 
harmed. 

The  markets  for  programmable  DSP  cores  and  application  IP  are  characterized  by  rapidly  changing  technology,  emerging 
markets  and  new  and  developing  end-user  needs,  and  requiring  significant  expenditure  for  research  and  development.    We  cannot 
assure you that we will be able to introduce systems and solutions that reflect prevailing industry standards on a timely basis, meet the 
specific technical requirements of our end-users or avoid significant losses due to rapid decreases in market prices of our products, and 
our failure to do so may seriously harm our business. 

We may seek to expand our business through acquisitions that could result in diversion of resources and extra expenses. 

We may pursue acquisitions of businesses, products and technologies, or establish joint venture arrangements in the future 
that could expand our business.  We are unable to predict whether or when any other prospective acquisition will be completed.  The 
process of negotiating potential acquisitions or joint ventures, as well as the integration of acquired or jointly developed businesses, 
technologies or products may be prolonged due to unforeseen difficulties and may require a disproportionate amount of our resources 
and  management’s  attention.    We  cannot  assure  you  that  we  will  be  able  to  successfully  identify  suitable  acquisition  candidates, 
complete acquisitions or integrate acquired businesses or joint ventures with our operations.  If we were to make any acquisitions or 
enter into a joint venture, we may not receive the intended benefits of the acquisition or  joint venture or such an acquisition or joint 
venture may not achieve comparable levels of revenues, profitability or productivity as our existing business or otherwise perform as 
expected.    The  occurrence  of  any  of  these  events  could  harm  our  business,  financial  condition  or  results  of  operations.    Future 
acquisitions  or  joint  venture  may  require  substantial  capital  resources,  which  may  require  us  to  seek  additional  debt  or  equity 
financing. 

Future  acquisitions  or  joint  venture  by  us  could  result  in  the  following,  any  of  which  could  seriously  harm  our  results  of 

operations or the price of our stock: 

 
 
 
 

 
 
 
 

issuance of equity securities that would dilute our current stockholders’ percentages of ownership; 
large one-time write-offs; 
incurrence of debt and contingent liabilities; 
difficulties  in  the  assimilation  and  integration  of  operations,  personnel,  technologies,  products  and  information 
systems of the acquired companies; 
diversion of management’s attention from other business concerns; 
contractual disputes; 
risks of entering geographic and business markets in which we have no or only limited prior experience; and 
potential loss of key employees of acquired organizations. 

We may not be able to adequately protect our intellectual property. 

Our success and ability to compete depend in large part upon the protection of our proprietary technologies.  We rely on a 
combination of patent, copyright, trademark, trade secret, mask work and other intellectual property rights, confidentiality  procedures 

14 

 
 
 
and licensing arrangements to establish and protect our proprietary rights.  These agreements and measures may not be sufficient to 
protect our technology from third-party infringement or to protect us from the claims of others.  As a result, we face risks associated 
with our patent position, including the potential need to engage in significant legal proceedings to enforce our patents, the possibility 
that  the validity or enforceability of our patents  may be  denied, the possibility that third parties  will be able to compete  against  us 
without infringing our patents and the possibility that our products may infringe patent rights of third parties. 

Our trade names or trademarks may be registered or utilized by third parties in countries other than those in which we have 
registered them, impairing our ability to enter and compete in these markets.  If we were forced to change any of our brand names, we 
could lose a significant amount of our brand identity. 

Our  business  will  suffer  if  we  are  sued  for  infringement  of  the  intellectual  property  rights  of  third  parties  or  if  we  cannot 
obtain licenses to these rights on commercially acceptable terms. 

We are subject to the risk of adverse claims and litigation alleging infringement of the intellectual property rights of others.  
There are a large number of patents held by others, including our competitors, pertaining to the broad areas in which we are active.  
We  have  not,  and  cannot  reasonably,  investigate  all  such  patents.    From  time  to  time,  we  have  become  aware  of  patents  in  our 
technology  areas  and  have  sought  legal  counsel  regarding  the  validity  of  such  patents  and  their  impact  on  how  we  operate  our 
business, and we will continue to seek such counsel when appropriate in the future.  Infringement claims may require us to enter into 
license arrangements or result in protracted and costly litigation, regardless of the merits of these claims.  Any necessary licenses may 
not be available or, if available, may not be obtainable on commercially reasonable terms.  If we cannot obtain necessary licenses on 
commercially reasonable terms, we may be forced to stop licensing our technology, and our business would be seriously harmed. 

Our business depends on our customers and their suppliers obtaining required complementary components. 

Some of the raw materials, components and subassemblies included in the products manufactured by our OEM customers are 
obtained from a limited group of suppliers.  Supply disruptions, shortages or termination of any of these sources could have an adverse 
effect on our business and results of operations due to the delay or discontinuance of orders for products containing our IP, especially 
our DSP cores, until those necessary components are available. 

The  future  growth  of  our  business  depends  in  part  on  our  ability  to  license  to  system  OEMs  and  small-to-medium-sized 
semiconductor companies directly and to expand our sales geographically. 

Historically,  a  substantial  portion  of  our  licensing  revenues  has  been  derived  in  any  given  period  from  a  relatively  small 
number of licensees.  Because of the substantial license fees we charge, our customers tend to be large semiconductor companies or 
vertically integrated system OEMs.  Part of our current growth strategy is to broaden the adoption of our products by small and mid-
size companies by offering different versions of our products targeted at these companies.  If we are unable to develop and market 
effectively  our  intellectual  property  through  these  models,  our  revenues  will  continue  to  be  dependent  on  a  smaller  number  of 
licensees and a less geographically dispersed pattern of licensees, which could materially harm our business and results of operations. 

The Israeli tax benefits that we currently receive and the government  programs in which we participate require  us to  meet 
certain conditions and may be terminated or reduced in the future, which could increase our tax expenses. 

We enjoy certain tax benefits in Israel, particularly as a result of the ―Approved Enterprise‖ and the ―Benefited Enterprise‖ 
status of our facilities and programs.  To maintain our eligibility for these tax benefits, we must continue to meet certain conditions, 
relating principally to adherence to the investment program filed with the Investment Center of the Israeli Ministry of Industry and 
Trade and to periodic reporting obligations.  Should we fail to meet such conditions in the future, however, these benefits would be 
cancelled and we would be subject to corporate tax in Israel at the standard corporate rate of 27% in 2008 and 26% in 2009 and could 
be required to refund tax benefits already received.  In addition, we cannot assure you that these tax benefits will be continued in the 
future at their current levels or otherwise.  The tax benefits under our current investment programs are scheduled to gradually expire.  
The termination or reduction of certain programs and tax benefits (particularly benefits available to us as a result of the  ―Approved 
Enterprise‖  and  the  ―Benefited  Enterprise‖  status  of  our  facilities  and  programs)  or  a  requirement  to  refund  tax  benefits  already 
received may seriously harm our business, operating results and financial condition. 

Our  corporate  tax  rate  may  increase,  which  could  adversely  impact  our  cash  flow,  financial  condition  and  results  of 
operations. 

We  have  significant  operations  in  Israel  and  the  Republic  of  Ireland  and  a  substantial  portion  of  our  taxable  income 
historically has been generated there.  Currently, some of our Israeli and Irish subsidiaries are taxed at rates substantially lower than 
the  U.S. tax  rates.    Although  there  is  no  current  expectation  of  any  changes  to  Israeli  and  Irish  tax  laws,  if  our  Israeli  and  Irish 
subsidiaries were no longer to qualify for these lower tax rates or if the applicable tax laws were rescinded or changed, our operating 

15 

 
results could be materially adversely affected.  In addition, because our Israeli and Irish operations are owned by subsidiaries of  our 
U.S.  parent  corporation,  distributions  to  the  U.S.  parent  corporation,  and  in  certain  circumstances  undistributed  income  of  the 
subsidiaries, may be subject to U.S. taxes.  Moreover, if U.S. or other authorities were to change applicable tax laws or successfully 
challenge  the  manner  in  which  our  subsidiaries’  profits  are  currently  recognized,  our  overall  tax  expenses  could  increase,  and  our 
business, cash flow, financial condition and results of operations could be materially adversely affected.  Also our taxes on the Irish 
interest income may be double taxed both in Ireland and in the U.S. due to U.S. tax regulations and Irish tax restrictions on NOLs to 
off-set interest income. 

Our cash and cash equivalents and investment portfolio could be adversely affected by the current downturn in the financial 
and credit markets.  

We invest our cash and cash equivalents in highly liquid investments with original maturities of generally 12 months or less 
at the time of purchase and maintain them with reputable major financial institutions.  Nonetheless, deposits with these banks exceed 
the Federal Deposit Insurance Corporation (―FDIC‖) insurance limits or similar limits in foreign jurisdictions, to the extent such 
deposits are even insured in such foreign jurisdictions.  While we monitor on a systematic basis the cash and cash equivalent balances 
in the operating accounts and adjust the balances as appropriate, these balances could be impacted if one or more of the financial 
institutions with which we deposit fails or is subject to other adverse conditions in the financial or credit markets.  To date we have 
experienced no loss of principal or lack of access to our invested cash or cash equivalents; however, we can provide no assurance that 
access to our invested cash and cash equivalents will not be affected if the financial institutions in which we hold our cash and cash 
equivalents fail or the financial and credit markets continue to worsen. Furthermore, we hold an investment portfolio consisting 
principally of corporate bonds and securities and U.S. government and agency securities.  We intend, and have the ability, to hold such 
investments until recovery of temporary declines in market value or maturity; however, we can provide no assurance that we will 
recover declines in the market value of our investments.  

ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None. 

ITEM 2.  PROPERTIES 

Our headquarters are located in San Jose, California and we have principal offices in Herzeliya, Israel and Dublin, Ireland. 

We  lease  land  and  buildings  for  our  executive  offices,  and  engineering,  sales,  marketing,  administrative  and  support 
operations and design centers.  The following table summarizes information with respect to the principal facilities leased by us as of 
December 31, 2008: 

Location 

San Jose, CA, U.S.  

Herzeliya, Israel  

Dublin, Ireland  

Cork, Ireland (*) 

Limerick, Ireland 

Belfast, UK (**) 

Term 

Expiration 

Area 
(Sq. Feet) 

Principal Activities 

3 years 

2010 

    5,250 

Headquarters; sales and marketing; administration 

4 years 

2010 

    27,300 

Research and development; administration 

1 year 

2009 

    2,270 

Research and development; administration 

25 years 

2025 

    10,000 

Research and development 

10 years 

2010 

    4,000 

Research and development 

15 years 

2019 

    2,600 

Research and development 

(*)     Break clause in the lease exercisable in 2010 
(**)   Break clause in the lease exercisable in 2009 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 3.  LEGAL PROCEEDINGS 

From  time  to  time,  we  are  involved  in  litigation  relating  to  claims  arising  out  of  our  operations  in  the  normal  course  of 
business.    We  are  not  a  party  to  any  legal  proceedings,  the  adverse  outcome  of  which,  in  management’s  opinion,  would  have  a 
material adverse effect on our results of operations or financial position 

ITEM 4. 

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS 

None. 

17 

 
EXECUTIVE OFFICERS OF THE REGISTRANT 

Below are the names, ages and principal recent business experience of our current executive officers.  All such persons have 
been appointed by our board of directors to serve  until their successors are elected and qualified or until their earlier resignation or 
removal. 

Gideon  Wertheizer,  age  52,  has  served  as  our  Chief  Executive  Officer  since  May  2005.    Mr.  Wertheizer  has  26 years  of 
experience  in  the  semiconductor  and  Silicon  Intellectual  Property  (SIP)  industries.    He  previously  served  as  the  Executive  Vice 
President and General Manager of the DSP business unit at CEVA.  Prior to joining CEVA in November 2002, Mr. Wertheizer held 
various  executive  positions  at  DSP Group,  Inc.,  including  such  roles  as  Executive  VP  -  Strategic  Business  Development,  Vice 
President for Marketing and Vice President of VLSI design.  Mr. Wertheizer holds a BsC for electrical engineering from Ben Gurion 
University in Israel and executive MBA from Bradford University in the United Kingdom. 

Yaniv  Arieli,  age  40,  has  served  as  our  Chief  Financial  Officer  since  May  2005.    Prior  to  his  current  position,  Mr.  Arieli 
served as President of U.S. Operations and Director of Investor Relations of DSP Group beginning in August 2002 and Vice President 
of Finance, Chief Financial Officer and Secretary of DSP Group’s DSP Cores Licensing Division prior to that time.  Before joining 
DSP Group in 1997, Mr. Arieli served as an account manager and certified public accountant at Kesselman & Kesselman, a member 
of  PricewaterhouseCoopers,  a  leading  accounting  firm.    Mr.  Arieli  is  a  CPA  and  holds  a  B.A.  in  Accounting  and  Economics  from 
Haifa University in Israel and an M.B.A. from Newport University and is also a member of the National Investor Relation Institute. 

Issachar Ohana, age 43, has served as our Vice President, Worldwide Sales, since November 2002 and our Executive Vice 
President, Worldwide Sales, since July 2006.  Prior to joining CEVA in November 2002, Mr. Ohana was with DSP Group beginning 
in  August 1994 as a VLSI  design engineer.  He  was appointed Project Manager of DSP Group’s research and development in July 
1995, Director of Core Licensing in August 1998, and Vice President—Sales of the Core Licensing Division in May 2000.  Mr. Ohana 
holds a B.Sc. in Electrical and Computer Engineering from Ben Gurion University in Israel and an MBA from Bradford University in 
the United Kingdom. 

18 

 
PART II 

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER 

PURCHASES OF EQUITY SECURITIES 

Our common stock began trading on The NASDAQ Global Market and the London Stock Exchange on November 1, 2002.  
Our  common  stock  currently  trades  under  the  ticker  symbol  ―CEVA‖  on  NASDAQ  and  under  the  ticker  symbol  ―CVA‖  on  the 
London  Stock  Exchange.    As  of  March 6,  2009,  there  were  approximately  8,000  holders  of  record,  which  we  believe  represents 
approximately 12,650 beneficial holders.  The closing price of our common stock on The NASDAQ Global Market on March 6, 2009 
was $5.23 per share.  The following table sets forth, for the periods indicated, the range of high and low closing prices per share of our 
common stock, as reported on The NASDAQ Global Market. 

2008 

2007 

First Quarter 

Second Quarter 

Third Quarter 

Fourth Quarter 

First Quarter 

Second Quarter 

Third Quarter 

Fourth Quarter 

Price Range of 
Common Stock 

High 

Low 

  $ 12.04    $  7.44 

  $  9.95    $  7.87 

  $ 10.44    $  7.49 

  $  8.73    $  5.46 

  $  8.11    $  6.49 

  $  8.58    $  7.11 

  $  9.41    $  7.81 

  $ 13.22    $  8.63 

We have never paid any cash dividends.  We intend to retain future earnings, if any, to fund the development and growth of 

our business and currently do not anticipate paying cash dividends in the foreseeable future. 

Information as of December 31, 2008 regarding options granted under our option plans and remaining available for issuance 
under those plans will be contained in the definitive 2009 Proxy Statement for the 2009 annual meeting of stockholders to be held on 
June 2, 2009 and incorporated herein by reference. 

Unregistered Sales of Equity Securities and Use of Proceeds 

The table below sets forth the information with respect to repurchases of our common stock during the three months ended 

December 31, 2008. 

Period 

Month #1 (October 1, 2008 to 
October 31, 2008) 
Month #2 (November 1, 2008 to 
November 30, 2008) 
Month #3 (December 1, 2008 to 
December 31, 2008) 

(a) Total Number of 
Shares Purchased 

(b) Average Price Paid 
per Share 

(c) Total Number of 
Shares Purchased as Part 
of Publicly Announced 
Plans or Programs 

(d) Maximum Number of 
Shares that May Yet Be 
Purchased Under the Plans 
or Programs (1) 

475,730 

78,263 

____-- 

$7.75 

$6.31 

475,730 

78,263 

-- 

-- 

325,500 

247,237 

-- 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
TOTAL 

553,993 

$7.55 

553,993 

247,237(2) 

(1)  On August 4, 2008, our board of directors approved a share repurchase program for up to  1.0 million shares of common stock.  
On September 3, 2008, our board approved the adoption of a share repurchase plan in accordance with Rule 10b5-1 of the United 
States Securities Exchange Act of 1934, as amended (the ―10b5-1 Plan‖), for the repurchase of up to 500,000 of the 1.0 million 
shares of common stock authorized by the board for repurchase under the repurchase program.  We have fully utilized the shares 
available  for  repurchase  under  the  10b5-1  Plan.    Our  repurchase  program  is  being  affected  from  time  to  time,  depending  on 
market  conditions  and  other  factors,  through  open  market  purchases  and  privately  negotiated  transactions.    The  repurchase 
program has no set expiration or termination date. 

(2)  The  number  represents  the  number  of  shares  of  our  common  stock  that  remain  available  for  the  repurchase  pursuant  to  our 

Board’s authorizations as of December 31, 2008. 

Subsequent to 2008 year-end, we repurchased an additional 47,143 shares of our common stock at a  weighted average price per 
share  of  $6.44  through  open  market  purchases  and  privately  negotiated  transactions  in  accordance  with  Rule  10b-18  of  the  United 
States Securities Exchange Act of 1934, as amended.  Also subsequent to 2008 year-end, our board of directors approved the adoption 
of  another  10b5-1  Plan  in  February  2009  authorizing  the  repurchase  of  200,064  shares  of  our  common  stock,  representing  the 
remaining shares available for repurchase pursuant to our board-authorized share repurchase program.  As of March 6, 2009, 50,000 
shares of our common stock were repurchased pursuant to the 10b5-1 Plan at a weighted average price per share of $5.49. 

2009 Annual Meeting of Stockholders 

We anticipate that the 2009 annual meeting of our stockholders will be held on June 2, 2009 in New York, NY. 

20 

 
 
 
 
Stock Performance Graph 

Notwithstanding anything to the contrary set forth in any of the Company’s previous or future filings under the Securities Act 
of  1933,  as  amended,  or  the  Securities  Exchange  Act  of  1934,  as  amended,  that  might  incorporate  this  proxy  statement  or  future 
filings  made  by  the  Company  under  those  statutes,  the  below  Stock  Performance  Graph  shall  not  be  deemed  filed  with  the  United 
States Securities and Exchange Commission and shall not be deemed incorporated by reference into any of those prior filings or into 
any future filings made by the Company under those statutes. 

12/31/03 

12/31/04 

12/31/05 

12/31/06 

12/31/07 

12/31/08 

CEVA, Inc 

100.00 

87.48 

60.13 

62.15 

117.29 

NASDAQ Composite 

100.00 

110.08 

112.88 

126.51 

138.13 

Specialized Semiconductor 

100.00 

84.28 

88.76 

97.89 

130.71 

67.24 

80.47 

65.41 

The stock performance graph above compares the percentage change in cumulative stockholder return on the common stock 
of  our  company  for  the  period  from  December  31,  2003,  through  December  31,  2008,  with  the  cumulative  total  return  on  The 
NASDAQ Global Market (U.S.) and the Hemscott Specialized Semiconductor Group Index. 

This graph assumes the investment of $100.00 in our common stock (at the closing price of our common stock on December 
31, 2003), the NASDAQ Global Market (U.S.) and the Hemscott Specialized Semiconductor Group Index on December 31, 2003, and 
assumes dividends, if any, are reinvested. 

Comparisons  in  the  graph  above  are  based  upon  historical  data  and  are  not  indicative  of,  nor  intended  to  forecast,  future 

performance of our common stock. 

21 

 
 
 
 
ITEM 6. 

SELECTED FINANCIAL DATA 

The following selected financial data should be read in conjunction with, and are qualified by reference to, our consolidated 
financial statements and the related notes, as well as our ―Management’s Discussion and Analysis of Financial Condition and Results 
of Operations for the fiscal year ended December 31, 2008,‖ both appearing elsewhere in this annual report. 

Consolidated Statements of Operations Data: 

Revenues: 

Licensing  

Royalties 

Other revenue 

Total revenues 

Cost of revenues 

Gross profit 

Operating expenses: 

Year Ended December 31, 

2004 

2005 

2006 

2007 

2008 

(in thousands) 

  $ 

26,237    $ 

23,935    $ 

22,160    $ 

19,499    $ 

21,701 

6,034   

6,820   

6,324   

9,095   

14,349 

5,402   

4,881   

4,021   

4,617   

4,315 

37,673   

35,636   

32,505   

33,211   

40,365 

5,178   

4,217   

4,035   

3,851   

4,668 

32,495   

31,419   

28,470   

29,360   

35,697 

Research and development, net 

Sales and marketing 

General and administrative 

Amortization of intangible assets 

Reorganization, restructuring and severance charge  
Impairment of assets 

Total operating expenses 

Operating income (loss) 

Financial income, net 

Other income, net 

Income (loss) before taxes on income 

Income tax expense (income) 

Net income (loss) 

Basic net income (loss) per share 

Diluted net income (loss) per share 

17,276   

20,153   

18,769   

19,136   

20,172 

6,965   

6,577   

6,268   

6,253   

5,863   

5,742   

5,882   

5,721   

892   

823   

414   

148   

—   

—   

3,207   

510   

—   

—   

—   

—   

7,088 

6,637 

53 

4,121 

— 

30,996   

37,012   

31,333   

31,258   

38,071 

1,499   

(5,593)  

(2,863)  

(1,898)  

(2,374) 

796   

1,820   

2,620   

3,211   

2,729 

—   

1,507   

57   

425   

12,011 

2,295   

(2,266)  

(186)  

1,738   

12,366 

645   

—   

(88)  

447   

3,801 

  $ 

1,650    $ 

(2,266)   $ 

(98)   $ 

1,291    $ 

8,565 

  $ 

  $ 

0.09    $ 

(0.12)   $ 

(0.01)   $ 

0.07    $ 

0.43 

0.09    $ 

(0.12)   $ 

(0.01)   $ 

0.06    $ 

0.42 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 

2004 

2005 

2006 

2007 

2008 

(in thousands) 

  $ 

57,960 

  $ 

61,240 

  $ 

65,001 

  $ 

77,312 

  $ 

83,886 

119,163 

115,749 

121,080 

128,989 

137,586 

2,626 

4,295 

4,216 

4,647 

3,788 

  $  102,549 

  $  102,233 

  $  106,143 

  $  114,388 

  $  121,659 

Consolidated Balance Sheet Data: 

Working capital 

Total assets 

Total long-term liabilities 

Total stockholders’ equity 

QUARTERLY FINANCIAL INFORMATION 

March 31, 

June 30, 

September 30, December 31,  March 31, 

June 30, 

September 30, December 31, 

Three months ended 

2007 

2008 

  $  4,639    $  5,534    $  5,314    $  4,012    $  5,088    $  6,026    $  5,974    $  4,613 

1,957     

1,918     

2,178     

3,042     

3,733     

3,038     

3,296     

4,282 

1,130     

1,063     

1,237     

1,187     

1,246     

1,019     

936     

1,114 

7,726     

8,515     

8,729     

8,241      10,067      10,083      10,206      10,009 

1,007     

918     

1,001     

925     

1,170     

1,268     

1,105     

1,125 

6,719     

7,597     

7,728     

7,316     

8,897     

8,815     

9,101     

8,884 

Revenues: 

Licensing 

Royalties 

Other revenue 

Total revenues 

Cost of revenues 

Gross profit 

Operating expenses: 

Research and development, net 

Sales and marketing 

General and administrative 

Amortization of other intangible assets 

Reorganization, restructuring and 

severance charge 

Total operating expenses 

Operating income (loss) 

Financial income, net 

Other income, net 

Income (loss) before taxes on income 

(loss) 

4,700     

4,610     

4,705     

5,121     

5,120     

5,235     

4,778     

5,039 

1,555     

1,619     

1,471     

1,608     

1,773     

1,806     

1,822     

1,687 

1,246     

1,373     

1,515     

1,587     

1,590     

1,696     

1,705     

1,646 

42     

41     

41     

24     

21     

20     

12     

— 

—     

—     

—     

—     

3,537     

—     

—     

584 

7,543     

7,643     

7,732     

8,340      12,041     

8,757     

8,317     

8,956 

(824)     

(46)     

(4)     

(1,024)     

(3,144)     

58     

784     

(72) 

824     

626     

745     

1,016     

808     

522     

645     

754 

—     

—     

425     

—      10,869     

24     

358     

760 

—     

580     

1,166     

(8)     

8,533     

604     

1,787     

1,442 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
March 31, 

June 30, 

September 30, December 31,  March 31, 

June 30, 

September 30, December 31, 

Three months ended 

2007 

2008 

Income taxes expense (income) 

Net income (loss) 

Basic net income (loss) per share 

Diluted net income (loss) per share 

—     

150     

54     

243     

3,022     

(87)     

384     

482 

  $  —    $ 

430    $  1,112    $ 

(251)    $  5,511    $ 

691    $  1,403    $ 

960 

  $  0.00 

  $  0.02 

  $  0.06 

  $  (0.01)    $  0.27 

  $  0.03 

  $  0.07 

  $  0.05 

  $  0.00 

  $  0.02 

  $  0.05 

  $  (0.01)    $  0.27 

  $  0.03 

  $  0.07 

  $  0.05 

Weighted average number of shares of 

Common Stock used in computation of 
net income (loss) per share (in 
thousands): 

Basic 

Diluted 

    19,420      19,473      19,647      19,873      20,095      20,140      20,157      19,647 

    19,420      19,776      20,287      19,873      20,724      20,804      20,799      19,977 

24 

 
 
 
 
   
 
 
 
 
 
 
 
 
 
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 

OPERATIONS 

You should read the following discussion together with the consolidated financials statements and related notes appearing 
elsewhere  in  this  annual  report.    This  discussion  contains  forward-looking  statements  that  involve  risks  and  uncertainties.    Actual 
results may differ materially from those included in such forward-looking statements.  Factors that could cause actual results to differ 
materially  include  those  set  forth  under  “Risk  Factors,”  as  well  as  those  otherwise  discussed  in  this  section  and  elsewhere  in  this 
annual report.  See “Forward-Looking Statements and Industry Data.” 

BUSINESS OVERVIEW 

The  following  discussion  and  analysis  is  intended  to  provide  an  investor  with  a  narrative  of  our  financial  results  and  an 
evaluation of our financial condition and results of operations.  The discussion should be read in conjunction with our consolidated 
financial statements and notes thereto for the year ended December 31, 2008, both appearing elsewhere in this annual report. 

CEVA is the leading licensor of DSP cores.  Our technologies are widely licensed and power some of the  world’s leading 
semiconductor  and  original  equipment  manufacturer  (OEM)  companies.    In  2008,  our  licensees  shipped  over  307  million  CEVA-
powered chipsets, an increase of 36% over 2007 shipments of 227 million chipsets.  In 2008, analyst firm Gartner Inc. reported  our 
share of the licensable DSP market at 61%. 

Given the technological complexity of DSP-based applications, there are increased requirements to supplement the basic DSP 
core  IP  with  additional  technologies  in  the  form  of  integrated  application-specific  hardware  peripherals  and  software  components.  
Therefore,  we  believe  there  is  an  industry  shift  from  developing  DSP  technologies  in-house  to  licensing  them  from  third  party  IP 
providers due to the design cycle time constantly shortening and the cost of ownership and maintenance of such architectures. 

During the past two years, our business has shown significant progress as a result of the wide deployment of our DSP cores 
with leading handset suppliers such as LG, Nokia, Panasonic, Samsung, Sony Ericsson and ZTE, as well as with a major US-based 
SmartPhone manufacturer.  This positive trend is evident from our royalty revenues which increased by 58% in 2008 from 2007 and 
increased 127% when comparing 2008 to 2006.  CEVA’s worldwide market share of baseband chips for handsets that incorporate our 
technologies  represented  approximately  13%  of  the  worldwide  handsets  volume  in  2008  based  on  internal  data  and  accounted  for 
approximately 51% of both our total annual royalty revenues and total annual revenues for 2008.  We believe the full scale migration 
to our DSP cores and technologies in the  handsets market has not been fully realized and continues to progress.  Texas Instruments’ 
announcement of its intent to exit the merchant baseband market, after  historically being the largest player in this space, is a strong 
positive driver for our future market share expansion. 

We  believe  the  handsets  market  continues  to  present  significant  growth  opportunities  for  CEVA.    Based  on  Informa 
Telecoms & Media estimations, as of December 2008, there were 4 billion cellular connections worldwide, which is 60% of the entire 
global  population.  Although  broader  markets  will  likely  see  a  slowdown  in  2009,  based  on  ABI  Research,  the  3G  segment  of  the 
handsets market will grow from 39% of total shipment in 2008 to more than 50% in 2009.  By 2013, more than 67% of all handsets 
shipped will be 3G/3G+ capable.  We are well-positioned to capitalize on this trend towards 3G/3G+ capabilities as three of the largest 
3G  chip  suppliers  use  our  technology.    Another  robust  segment  within  the  handsets  market  per  ABI  Research  is  the  Smartphone 
segment  which  captured  14%  of  the  2008  handsets  market  and  is  expected  to  grow  despite  the  current  challenging  market 
environment.  ABI Research projects Smartphones will comprise 31% of the handsets market in 2013.  Also, per iSupply, the handsets 
market in China is expected to grow 8% in 2009 with 90 million of first time subscribers. 

Beyond the handsets market, in 2008, we saw the production start of chips based on our new mobile multimedia platforms. 
These platforms enrich our licensable product offerings and increase our future royalty potential.  Also, during the fourth quarter of 
2008, we had a substantial royalty contribution from an OEM of a well known new portable consumer product that started shipments 
during the quarter. This shipped product is the newest generation of an existing product that is the clear leader in its product category 
and has been sold in high volumes for the past three years. The latest version of this product includes advanced multimedia 
capabilities for the first time, which are powered by our DSP technologies and software.   We currently have three significant 
customers in the mobile consumer market who are in production.  Furthermore, we expect at least two more customers to start 
production in the first half of 2009. 

In January 2009, we announced a new product named CEVA-HD-Audio which offers high definition audio solutions for the 
growing  home  entertainment  products  such  as  blu-ray  DVDs,  digital  TVs,  set-top  boxes,  IPTVs  and  home  gateways.  In  2008,  we 
licensed our technology to a leading Asian semiconductor company that will soon start shipping its product into the blu-ray market. 
We believe these new business segments further highlight the potential for our royalty revenue growth. 

25 

 
 
Notwithstanding  the  various  growth  opportunities  we  have  outlined  above,  our  business  operates  in  a  highly  competitive 
environment.    Competition  has  historically  increased  pricing  pressures  for  our  products  and  decreased  our  average  selling  prices.  
Some of our competitors have reduced their licensing and royalty fees to attract customers and expand their market share.  In order to 
penetrate new markets and maintain our market share with our existing products, we may need to offer our products in the future at 
lower prices which may result in lower profits.  In addition, our future growth is dependent not only on the continued success of our 
existing products but also the successful introduction of new products, which requires the dedication of resources into research and 
development which in turn may increase our operating expenses.  Yet we must continue to monitor and control our operating costs and 
maintain  our  current  level  of  gross  margin  in  order  to  offset  any  future  declines  in  shipment  quantities  of  products  based  on  our 
technologies or any future declines in any per-unit royalty rates.  Moreover, since our products are incorporated into end products of 
our  OEM  customers,  our  business  is  very  dependent  on  our  OEM  customers’  ability  to  achieve  market  acceptance  of  their  end 
products in the handsets and consumer electronic markets, which are similarly very competitive. 

The ever-changing nature of the market also affects our continued business growth potential.  For example, the success of our 
video and audio products are highly dependent on the market adoption of new services and products, such as Smartphones, Internet 
video, the migration from audio players to Personal Multimedia Players (PMP), as well as the migration to blu-ray DVDs, digital TVs, 
set-top boxes with high definition audio and IPTVs.  In addition, our business is affected by market conditions in developing markets, 
such as China, India and Latin America, where the penetration of handsets in rural sites could generate future growth potential for our 
business.  The maintenance of our competitive position and our future growth are dependent on our ability to adapt to ever-changing 
technology, short product life cycles, evolving industry standards, changing customer needs and the trend towards voice, audio and 
video convergence in the markets that we operate. 

Furthermore,  the  current  general  worldwide  economic  downturn  has  resulted  in  slower  economic  activity,  concerns  about 
inflation and deflation, decreased consumer confidence, reduced corporate profits and capital spending, adverse business conditions 
and  liquidity  concerns.    We  also  operate  primarily  in  the  semiconductor  industry,  which  is  cyclical,  and  the  recent  worldwide 
economic  downturn  has  resulted  in  a  significant  downturn  of  the  semiconductor  industry.    These  downturns  are  characterized  by  a 
decrease  in  product  demand,  excess  customer  inventories,  and  accelerated  erosion  of  prices.    These  conditions  make  it  extremely 
difficult  for  our  customers,  our  vendors  and  us  to  accurately  forecast  and  plan  future  business  activities,  and  could  cause  reduced 
spending on our products and services.  In addition, our royalty revenues currently are primarily generated from sales of chipsets used 
in handsets and consumer electronics equipment, the demand for which may be adversely affected by decreased consumer confidence 
and  spending.    Therefore,  the  worldwide  economic  downturn  and  specifically  the  volatility  in  the  semiconductor  and  consumer 
electronics industries could seriously impact our revenue and harm our business, financial condition and operating results.  As a result, 
our past operating results should not be relied upon as an indication of future performance. 

CRITICAL ACCOUNTING POLICIES, ESTIMATES AND ASSUMPTIONS 

Our consolidated financial statements are prepared in accordance with generally accepted accounting principles in the United 
States (U.S. GAAP).  These accounting principles require us to make certain estimates, judgments and assumptions.  We believe that 
the estimates, judgments and assumptions upon which we rely are reasonable based upon information available to us at the time that 
these estimates, judgments and assumptions are made.  These estimates, judgments and assumptions can affect the reported amounts 
of assets and liabilities as of the date of the financial statements, as well as the reported amounts of revenues and expenses during the 
periods presented.  To the extent there are material differences between these estimates, judgments or assumptions and actual results, 
our  financial  statements  will  be  affected.    The  significant  accounting  policies  that  we  believe  are  the  most  critical  to  aid  in  fully 
understanding and evaluating our reported financial results include the following: 

 

 

 

 

 

 

 

revenue recognition; 

allowances for doubtful accounts; 

accounting for income taxes; 

impairment of goodwill; 

equity-based compensation; 

reorganization, restructuring and severance charges; and 

accounting for marketable securities.  

26 

 
In many cases, the accounting treatment of a particular transaction is specifically dictated by U.S. GAAP and does not require 
management’s  judgment  in  its  application.    There  are  also  areas  in  which  management’s  judgment  in  selecting  among  available 
alternatives would not produce a materially different result. 

Revenue Recognition 

Significant management judgments and estimates must be  made and used in connection with the recognition of revenue in 
any accounting period.  Material differences in the amount of revenue in any given period may result if these judgments or estimates 
prove  to  be  incorrect  or  if  management’s  estimates  change  on  the  basis  of  development  of  business  or  market  conditions.  
Management’s judgments and estimates have been applied consistently and have been reliable historically. 

We generate our revenues from (1) licensing intellectual property, which in certain circumstances is modified to customer-
specific  requirements,  (2)  royalty  income  and  (3)  other  revenues,  which  include  revenues  from  support,  training  and  sale  of 
development systems.  We license our IP to semiconductor companies throughout the world.  These semiconductor companies then 
manufacture,  market  and  sell  custom-designed  chipsets  to  original  equipment  manufacturers  of  a  variety  of  consumer  electronics 
products.  We also license our technology directly to OEMs, which are considered end users. 

We  account  for  our  IP  license  revenues  and  related  services  in  accordance  with  Statement  of  Position  97-2,  ―Software 
Revenue  Recognition,‖  as  amended  (―SOP  97-2‖).    Under  the  terms  of  SOP  97-2,  revenues  are  recognized  when:  (1)  persuasive 
evidence  of  an  arrangement  exists  and  no  further  obligation  exists;  (2)  delivery  has  occurred;  (3)  the  license  fee  is  fixed  or 
determinable;  and  (4)  collection  is  probable.    A  license  may  be  perpetual  or  time  limited  in  its  application.    SOP  97-2  generally 
requires revenue earned on licensing arrangements involving multiple elements to be allocated to each element based on the relative 
fair value of the elements.  However, we have adopted SOP 98-9, ―Modification of SOP 97-2, Software Revenue Recognition with 
Respect  to  Certain  Transactions‖  (―SOP  98-9‖)  for  multiple  element  transactions.    SOP  98-9  requires  that  revenue  be  recognized 
under the ―residual method‖ when vendor specific objective evidence (―VSOE‖) of fair value exists for all undelivered elements and 
VSOE does not exist for one of the delivered elements.  The VSOE of fair value of the undelivered elements (mainly technical support 
and training) is determined based on the  substantive renewal rate as stated in the agreement.  However, we do not believe  we have 
sufficient  VSOE  of  fair  value  to  make  such  allocations  in  certain  cases  in  which  we  undertake  services  for  our  customers.  
Accordingly, in multiple elements agreement which includes IP license and related services, and the related services are not essential 
to the functionality of the IP license, the entire arrangement fee is recognized as the services are performed based on percentage of 
completion method. 

SOP 97-2 specifies that extended payment terms in a licensing arrangement may indicate that the license fees are not deemed 
to be fixed or determinable.  If the fee is not fixed or determinable, or if collection is not considered probable, revenue is recognized as 
payments become due or collected from the customer, respectively, provided all other revenue recognition criteria have been met.  Our 
―revenue recognition policy‖  determines all arrangements that become due after 12  months as  ―extended payments‖  and revenue is 
recognized as each payment becomes due, provided all other revenue recognition criteria have been met. 

Revenues from license fees that involve significant customization of our IP to customer-specific specifications are recognized 
in  accordance  with  the  principles  set  out  in  Statement  of  Position  81-1,  ―Accounting  for  Performance  of  Construction—Type  and 
Certain Production—Type Contracts‖ (―SOP 81-1‖), using contract accounting on a percentage of completion method, in accordance 
with  the  ―Input  Method.‖    The  amount  of  revenue  recognized  is  based  on  the  total  project  fees  (including  the  license  fee  and  the 
customization  hours  charged)  under  the  agreement  and  the  percentage  of  completion  achieved.    The  percentage  of  completion  is 
measured by monitoring progress using records of actual time incurred to date in the project compared to the total estimated project 
requirements, which corresponds to the costs related to earned revenues.  Estimates of total project requirements are based on prior 
experience of customization, delivery and acceptance of the  same  or similar technology  and are reviewed and updated regularly by 
management.    Provisions  for  estimated  losses  on  uncompleted  contracts  are  made  in  the  period  in  which  such  losses  are  first 
determined, in the amount of the estimated loss on the entire contract.  As of December 31, 2008, no such losses were identified. 

Estimated gross profit or loss from long-term contracts may change due to changes in estimates resulting from differences 
between actual performance and original forecasts.  Such changes in estimated gross profit are recorded in results of operations when 
they are reasonably determinable by us, on a cumulative catch-up basis. 

We  believe  that  the  use  of  the  percentage  of  completion  method  is  appropriate  as  we  have  the  ability  to  make  reasonably 
dependable  estimates  of  the  extent  of  progress  towards  completion,  contract  revenues  and  contract  costs.    In  addition,  contracts 
executed include provisions that clearly specify the enforceable rights regarding services to be provided and received by the parties to 
the  contracts,  the  consideration  to  be  exchanged  and  the  manner  and  terms  of  settlement.    In  all  cases  we  expect  to  perform  our 
contractual obligations, and our licensees are expected to satisfy their obligations under the contract. 

27 

 
When a sale of our IP is made to a third party who also supplies us with goods or services under separate agreements, we 
evaluate each of the agreements to determine whether they are clearly separable, and independent of one another and that reliable fair 
value exists for either the sale or purchase element in order to determine the appropriate revenue recognition. 

Royalties from licensing the right to use our IP are recognized on a quarterly basis in arrears as we receive quarterly shipment 
reports  from  our  licensees.    We  determine  such  sales  by  receiving  confirmation  of  sales  subject  to  royalties  from  licensees.    Non-
refundable payments on account of future royalties are recognized upon payment become due, provided no future obligation exists.  
Prepaid royalties are recognized under the licensing revenue line. 

Allowances for Doubtful Accounts 

We make judgments as to our ability to collect outstanding receivables and provide allowances for the portion of receivables 
when collection becomes doubtful.  Provisions are made based upon a detailed review of all significant outstanding receivables.  In 
determining the provision, we analyze our historical collection experience and current economic trends.  We reassess these allowances 
each  accounting  period.    Historically,  our  actual  losses  and  credits  have  been  consistent  with  these  provisions.    If  actual  payment 
experience  with  our  customers  is  different  than  our  estimates,  adjustments  to  these  allowances  may  be  necessary  resulting  in 
additional charges to our statements of operations. 

Accounting for Income Taxes 

In the ordinary course operation of our global business, there are many transactions and calculations where the ultimate tax 
outcome is uncertain.  Some of these uncertainties arise as a consequence of cost reimbursement arrangements among related entities, 
the process of identifying items of revenue and expense that qualify for preferential tax treatment, segregation of foreign and domestic 
income and expense to avoid double taxation and the complex issues involved in operating within multiple taxing jurisdictions.  For 
example, we do not provide for U.S. Federal income taxes on the undistributed earnings of our international subsidiaries because such 
earnings are re-invested indefinitely and, in our opinion, will not be distributed to CEVA, Inc., the U.S. parent company.  Although we 
believe that our estimates relating to our worldwide income tax expenses are reasonable, the final tax outcome may be different than 
those reflected in our historical income tax provisions and accruals.  Such differences could have a material effect on our effective tax 
rate in a given financial statement period and therefore materially affect our income tax provision and net income (loss) in the period 
in which such determination is made. 

Moreover, we may be subject to audits in multiple jurisdictions.  These audits can involve complex issues that may require an 
extended period of time for resolution, including questions regarding our tax filing positions, the timing and amount of deductions and 
the allocation of income among various tax jurisdictions.  In evaluating the exposure associated with our various tax filing positions, 
including state, foreign and local taxes, we record reserve for probable exposures. A number of years may elapse before a particular 
matter, for which we have established a reserve, is audited and fully resolved.  In our management’s opinion, adequate provisions for 
income  taxes  have  been  made.    To  the  extent  we  prevail  in  matters  for  which  reserve  has  been  established,  or  are  required  to  pay 
amounts  in  excess  of  the  reserve,  our  effective  tax  rate  in  a  given  financial  statement  period  could  be  materially  affected.    An 
unfavorable tax settlement would require use of our cash and result in an increase in our effective tax rate in the year of resolution.  A 
favorable tax settlement would be recognized as a reduction in our effective tax rate in the year of resolution. 

Furthermore, deferred tax assets and liabilities are determined using enacted tax rates for the effects of net operating losses 
and temporary differences between the book and tax bases of assets and liabilities.  Our accounting for deferred taxes under Statement 
of  Financial  Accounting  Standards  (―SFAS‖)  No.  109,  ―Accounting  for  Income  Taxes‖  and  Financial  Accounting  Standards  Board 
(―FASB‖)  Interpretation  No.  48,  ―Accounting  for  Uncertainty  in  Income  Taxes-an  Interpretation  of  SFAS  Statement  No.  109‖ 
involves the evaluation of a number of factors concerning the realizability of our deferred tax assets.  In concluding that a valuation 
allowance  is  required,  we  primarily  consider  such  factors  as  our  history  of  operating  losses  and  expected  future  losses  in  certain 
jurisdictions  and  the  nature  of  our  deferred  tax  assets.    We  provide  valuation  allowances  in  respect  of  deferred  tax  assets  resulting 
principally from the carryforward of tax losses.  We currently believe that it is more likely than not that the deferred tax  regarding the 
carryforward  of  losses  and  certain  accrued  expenses  will  not  be  realized  in  the  foreseeable  future.    In  the  event  that  we  were  to 
determine that we would not be able to realize all or part of our deferred tax assets in the future, an adjustment to the deferred tax 
assets would be charged to earnings in the period in which we make such a determination.  Likewise, if we later determine that it is 
more  likely  than  not  that  the  net  deferred  tax  assets  would  be  realized,  we  would  reverse  the  applicable  portion  of  the  previously 
provided valuation allowance.  In order for us to realize our deferred tax assets we must be able to generate sufficient taxable income 
in the tax jurisdictions in which the deferred tax assets are located.  

Goodwill 

Under SFAS No. 142, ―Goodwill and Other Intangible Assets,‖ goodwill and intangible assets with an identifiable useful life 
are no longer amortized but are subject to annual impairment tests based on estimated fair value in accordance with SFAS No. 142 

28 

 
―Goodwill  and  Other  Intangible  Assets‖  (―SFAS  No.  142‖).    We  determine  fair  value  using  widely  accepted  valuation  techniques, 
including discounted cash flow and market multiple analyses.  These types of analyses require us to make assumptions and estimates 
regarding industry economic factors and the profitability of future  business strategies.  It is our policy to conduct impairment testing 
based  on  our  current  business  strategy  in  light  of  present  industry  and  economic  conditions,  as  well  as  future  expectations.    We 
conduct our annual test of impairment for goodwill on October 1st of each year.  In addition we test if impairment exists periodically 
whenever events or circumstances occur  subsequent to our annual impairment tests that  would  more likely than  not reduce the  fair 
value of a reporting unit below its carrying amount.  Indicators we considered important which could trigger an impairment include, 
but are not limited to, significant underperformance relative to historical or projected future operating results, significant changes in 
the manner of use of the acquired assets or the strategy for our overall business, significant negative industry or economic trends, a 
significant decline in our stock price for a sustained period and our market capitalization relative to net book value.   

In October 2008, we conducted our annual goodwill impairment test as required by SFAS No. 142.  The goodwill impairment 
test  compared  the  fair  value  of  the  company  with  the  carrying  amount,  including  goodwill,  on  that  date.    Because  our  market 
capitalization exceeded the carrying value, including goodwill, on the evaluate date, goodwill was considered not impaired. 

Accounting for Equity-Based Compensation 

We  account  for  equity-based  compensation  in  accordance  with  SFAS  No. 123  (revised  2004),  ―Share-Based  Payment‖ 
(―SFAS  123(R)‖)  which  requires  the  measurement  and  recognition  of  compensation  expense  based  on  estimated  fair  values  for  all 
share-based payment awards made to employees and directors.  SFAS 123(R) requires companies to estimate the fair value of equity-
based payment awards on the  date of grant using an option-pricing model.  The value of the portion of the award that is ultimately 
expected to vest is recognized as an expense over the requisite service periods on our consolidated income statement.   We recognize 
compensation expenses for the value of our awards, which have graded vesting based on the accelerated attribution method over the 
requisite service period of each of the awards, net of estimated forfeitures.  Estimated forfeitures are based on actual historical pre-
vesting forfeitures.  Since January 1, 2007, we have used the Monte-Carlo simulation model for options granted.  Determining the fair 
value of equity-based awards on the grant date requires the exercise of judgment, including the amount of equity-based awards that are 
expected to be forfeited, which takes into account the probability of termination or retirement of the option holder.  We consider many 
factors  when  estimating  expected  forfeitures,  including  types  of  awards,  employee  class,  and  historical  experience.    Although  our 
management believes that their estimates and judgments about equity-based compensation expense are reasonable, actual results and 
future changes in estimates may differ substantially from our current estimates. 

Reorganization, Restructuring and Severance Charge 

We  have  engaged  in  restructuring  activities  historically  and  may  engage  in  future  restructuring  activities.    Historical 
restructuring activities have involved the restructuring of our corporate management, overhead reduction, geographical consolidation 
of  our  activities,  productivity  improvements  and  expense  reduction  measures.    Restructurings  are  accounted  for  under  SFAS  112, 
―Employers’  Accounting  for  Post  Employment  Benefits‖  and  SFAS  146,  ―Accounting  for  Costs  Associated  with  Exit  or  Disposal 
Activities.‖    In  January  2008,  we  signed  an  assignment  agreement  with  the  landlord  of  our  Harcourt  lease  in  Dublin,  Ireland  to 
surrender and termination the lease, a restructuring activity that began in 2005.  In December 2008, our management implemented the 
restructuring of our SATA activities.  Our restructuring activities require us to make significant estimates in several areas including: 1) 
realizable values of assets made redundant, obsolete or excess; 2) expenses for severance and other employee separation costs; 3) the 
ability to generate sublease income, as well as our ability to terminate lease obligations at the amounts we have estimated; and 4) other 
exit costs.  The amounts we have accrued represent our best estimate of the obligations we expect to incur in connection with these 
activities,  but  could  be  subject  to  change  due  to  various  factors.  including  market  conditions  and  the  outcome  of  negotiations  with 
third  parties.  Should  the  actual  amounts  differ  from  our  estimates,  the  amount  of  the  restructuring  charges  could  be  materially 
impacted. 

Accounting for Marketable Securities 

We  account  for  investments  in  debt  and  equity  securities  in  accordance  with  SFAS  No.  115,  ―Accounting  for  Certain 
Investments  in  Debt  and  Equity  Securities.‖    Management  determines  the  appropriate  classification  of  its  investments  in  debt  and 
equity securities at the time of purchase and re-evaluates such determination at each balance sheet date.  FASB Staff Position (―FSP‖) 
No. 115-1/124-1, ―The Meaning of Other-Than-Temporary Impairment and Its Application to Certain Investments‖ (―FSP 115-1/124-
1‖) provides guidance for determining when an investment is considered impaired, whether impairment is other-than-temporary and 
measurement of an impairment loss.  If, after consideration of all available evidence to evaluate the realizable value of the investment, 
impairment is determined to be other-than-temporary, then an impairment loss is recognized in earnings as realized losses equal to the 
difference  between  the  investment’s  cost  and  its  fair  value.    Determining  whether  the  decline  in  fair  value  is  other-than-temporary 
requires  our  management’s  judgment  based  on  the  specific  facts  and  circumstances  of  each  investment.    For  investments  in  debt 
instruments, these judgments primarily consider: (i) the length of time and the extent to which the fair value has been less than cost, 
(ii) the financial condition and near-term prospects of the issuer, and (iii) our intent and ability to retain our investment in the issuer 

29 

 
for a period of time sufficient to allow for any anticipated recovery in cost.  Given current market conditions, these judgments could 
prove  to  be  wrong,  and  companies  with  relatively  high  credit  ratings  and  solid  financial  conditions  may  not  be  able  to  fulfill  their 
obligations.  In addition, a decision by our management to no longer hold an investment until maturity or recovery may result in the 
recognition of an other-than-temporary impairment. 

Recently issued accounting standards: 

In  December  2007,  the  FASB  issued  SFAS  141R  ―Business  Combinations‖  (―SFAS  141R‖).    SFAS 141R  establishes 
principles and requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, 
the liabilities assumed, any noncontrolling interest in the acquiree and the goodwill acquired.  SFAS 141R also establishes disclosure 
requirements to enable the evaluation of the nature and financial effects of the business combination.  This statement is effective for us 
beginning January 1, 2009.  The impact of the adoption of SFAS 141R on our consolidated financial position and results of operations 
will largely be dependent on the size and nature of the business combinations we complete after the adoption of this statement. 

In February 2008, the FASB issued FASB Staff Position (―FSP‖) 157-2 ―Effective Date of FASB Statement No. 157‖ (―FSP 
157-2‖),  which  delays  the  effective  date  of  SFAS  157  ―Fair  Value  Measurements‖  (―SFAS  157‖)  for  all  nonfinancial  assets  and 
nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at 
least annually).  SFAS 157 establishes a framework for measuring fair value and expands disclosures about fair value measurements.  
FSP  157-2  partially  defers  the  effective  date  of  SFAS 157  to  fiscal  years  beginning  after  November 15,  2008,  and  interim  periods 
within  those  fiscal  years  for  items  within  the  scope  of  the  FSP  157-2.    The  adoption  of  SFAS  157  for  all  nonfinancial  assets  and 
nonfinancial liabilities is effective for us beginning January 1, 2009.  We do not expect the impact of this adoption to be material. 

In March 2008, the FASB issued SFAS No. 161 ―Disclosures about Derivative Instruments and Hedging Activities‖ (―SFAS 
No. 161‖),  which  will  require  increased  disclosures  about  an  entity’s  strategies  and  objectives  for  using  derivative  instruments;  the 
location  and  amounts  of  derivative  instruments  in  an  entity’s  financial  statements;  how  derivative  instruments  and  related  hedged 
items are accounted for under SFAS No. 133, and how derivative instruments and related hedged items affect its financial position, 
financial performance, and cash flows.  Certain disclosures will also be required with respect to derivative features that are credit risk-
related.  SFAS No. 161 is effective for us beginning on January 1, 2009 on a prospective basis.  We do not expect this standard to have 
a material impact on our consolidated results of operations or financial condition.  

In  April  2008,  the  FASB  issued  FSP  142-3  ―Determination  of  the  Useful  Life  of  Intangible  Assets‖  (―FSP  142-3‖).   This 
guidance is intended to improve the consistency between the useful life of a recognized intangible asset under SFAS 142 ―Goodwill 
and Other Intangible Assets‖ (―SFAS 142‖), and the period of expected cash flows used to measure the fair value of the asset under 
SFAS 141R when the underlying arrangement includes renewal or extension of terms that would require substantial costs or result in a 
material modification to the asset  upon renewal or extension.  Companies estimating the useful life of a recognized intangible asset 
must  now  consider  their  historical  experience  in  renewing  or  extending  similar  arrangements  or,  in  the  absence  of  historical 
experience,  must  consider  assumptions  that  market  participants  would  use  about  renewal  or  extension  as  adjusted  for  SFAS  142’s 
entity-specific factors.  FSP 142-3 is effective for us beginning January 1, 2009.  We do not expect the impact of the adoption of FSP 
142-3 to be material. 

In October 2008, the FASB issued Staff Position No. 157-3, ―Determining the Fair Value of a Financial Asset When the 

Market for That Asset Is Not Active‖ (―FSP157-3‖).  FSP 157-3 amends SFAS 157 ―Fair Value Measurements,‖ to provide guidance 
regarding the manner in which SFAS 157 should be applied in determining fair value of a financial asset when there is no active 
market for such asset on the measurement date. We do not expect the adoption of FSP 157-3 to have a material impact on our 
consolidated financial statements. 

30 

 
 
RESULTS OF OPERATIONS 

The following table presents line items from our statements of operations as percentages of our total revenues for the periods 

indicated: 

Consolidated Statements of Operations Data: 

Revenues: 

Licensing 

Royalties 

Other revenue 

Total revenues 

Cost of revenues 

Gross profit 

Operating expenses: 

Research and development, net 

Sales and marketing 

General and administrative 

Amortization of other intangible assets 

Reorganization, restructuring and severance charge 

Total operating expenses 

Operating loss 

Financial income, net 

Other income  

Income (loss) before taxes on income 

Taxes on income 

Net income (loss) 

Discussion and Analysis 

2006 

2007 

2008 

    68.2% 

    58.7% 

    53.8% 

    19.4% 

    27.4% 

    35.5% 

    12.4% 

    13.9% 

    10.7% 

   100.0% 

   100.0% 

   100.0% 

    12.4% 

    11.6% 

    11.6% 

    87.6% 

    88.4% 

    88.4% 

    57.7% 

    57.6% 

    50.0% 

    19.3% 

    18.8% 

    17.6% 

    18.1% 

    17.2% 

    16.4% 

1.3% 

0.5% 

0.1% 

    — 

    — 

    10.2% 

    96.4% 

    94.1% 

    94.3% 

(8.8)% 

(5.7)% 

(5.9)% 

8.0% 

0.2% 

9.6% 

6.7% 

1.3% 

    29.8% 

(0.6)% 

5.2% 

    30.6% 

(0.3)% 

1.3% 

9.4% 

(0.3)% 

3.9% 

    21.2% 

Below we provide information on the significant line items in our statements of operations for each of the past three fiscal 
years, including the percentage changes year-on-year, as well as an analysis of the principal drivers of change in these line items from 
year-to-year. 

31 

 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
Revenues 

Total Revenues 

Total revenues (in millions) 

Change year-on-year 

2006 

2007 

2008 

  $  32.5 

  $  33.2 

  $  40.4 

— 

2.2%    

21.5% 

The increase in total revenues from 2007 to 2008 principally reflects a combination of higher licensing and royalty revenues.  
The  slight  increase  in  total  revenues  from  2006  to  2007  principally  reflects  a  combination  of  higher  royalties  and  other  revenues, 
offset  by  lower  licensing  revenues.    Revenues  from  baseband  chips  for  handsets  that  incorporate  our  technologies  accounted  for 
approximately 51% of our total annual revenues for 2008.  The five largest customers accounted for 49% of total revenues in 2008, 
53% in 2007 and 42% in 2006. 

In 2008, one customer accounted for 20% of revenues, compared to three customers that accounted for 17%, 12% and 11% of 
revenues in 2007 and one customer accounted for 16% of revenues in 2006.  Because of the nature of our license agreements and the 
associated large initial payments due, the identity of major customers generally varies from quarter to quarter and we do not believe 
that we are materially dependent on any one specific customer or any specific small number of licensees. 

We generate royalty revenue from our customers based on two models: royalties paid by our customers during the period in 
which they ship units of chipsets incorporating our technology, which we refer to as ―per unit royalties‖, and royalties which are paid 
in a lump sum and in advance to cover a pre-defined fixed number of future unit shipments, which we refer to as ―prepaid royalties‖.  
In  either  case,  these  royalties  are  non-refundable  payments  and  are  recognized  when  payment  becomes  due,  provided  no  future 
obligation  exists.    Prepaid  royalties  are  recognized  under  our  licensing  revenue  line  and  accounted  for  3%,  16%  and  18%  of  total 
revenues in 2008, 2007 and 2006, respectively.  Only royalty revenue from customers who are paying as they ship units of chipsets 
incorporating  our  technology  is  recognized  in  our  royalty  revenue  line.    These  per  unit  royalties  are  invoiced  and  recognized  on  a 
quarterly basis in arrears as we receive quarterly shipment reports from our licensees. 

Licensing Revenues 

Licensing revenues (in millions) 

Change year-on-year 

2006 

2007 

2008 

  $  22.2 

  $  19.5 

  $  21.7 

    — 

    (12.0)%      11.3% 

The  increase  in  licensing  revenues  from  2007  to  2008  resulted  mainly  from  licensing  revenue  received  pursuant  to  our 
agreement  with  u-blox  AG  to  resolve  a  license  dispute  matter.    The  decrease  in  licensing  revenues  from  2006  to  2007  principally 
reflects lower revenues from our SATA IP and BlueTooth IP.  

Licensing  revenues  accounted  for  53.8%  of  our  total  revenues  in  2008,  compared  with  58.7%  and  68.2%  of  our  total 
revenues in 2007 and 2006, respectively.  The percentage decrease in licensing revenues principally reflects the shift in revenue mix 
especially with increased in royalty revenues. In 2008, we signed 30 new license agreements compared to 36 and 38 in 2007 and 2006, 
respectively.  

Royalty Revenues 

Royalty revenues (in millions) 

Change year-on-year 

2006 

2007 

2008 

  $  6.3 

  $  9.1 

  $  14.3 

    — 

    43.8% 

    57.8% 

CEVA’s worldwide market share of baseband chips for handsets that incorporate our technologies represented approximately 
13%  of  the  worldwide  handsets  volume  in  2008  based  on  internal  data  and  accounted  for  approximately  51%  of  our  total  annual 

32 

 
 
   
   
 
 
 
   
 
 
royalty revenues for 2008.  With regards to average royalty per unit, royalties from other consumer electronics products incorporating 
our technologies generally are higher per unit than royalties per unit from handsets incorporating our technologies. 

The increase in royalty revenues from 2007 to 2008 reflected increased unit shipments and market share expansion in 3G and 
2G  handsets  markets.    This  increase  was  mainly  due  to  a  substantial  production  ramp-up  by  two  of  our  customers  in  different 
segments of the  handsets  market.   The increase  in royalty  revenues from 2006 to  2007 was  mainly due to a  substantial production 
ramp-up  by  one  of  our  customers  in  the  consumer  electronics  market,  as  well  as  a  few  of  our  reporting  customers  in  the  handsets 
market.  The five largest customers paying per unit royalty accounted for 78.9% of total royalty revenues in 2008 compared to 67.9% 
and 75.2% in 2007 and 2006, respectively.   

Our  per  unit  and  prepaid  royalty  customers  reported  sales  of  307 million  chipsets  incorporating  our  technology  in  2008, 
compared to 227 million in 2007 and 190 million in 2006.  The increase in units shipped in 2008 compared to 2007 reflects increased 
unit shipments of our CEVA-DSP cores by licensees in the 2/3G baseband cellular phone markets.  This increase reflects market share 
expansion of our technologies in the baseband market by replacing chips from Texas Instruments and Qualcomm with our technology.  
The increase in 2008 was partially offset by lower shipments of chips incorporated in DVD and hard disc drive products, mainly as a 
result of the recent slowdown in the consumer electronics market.  The increase in units shipped in 2007 compared to 2006 reflected 
increased  unit  shipments  of  our  CEVA-DSP  cores  by  licensees  in  the  markets  for  2/2.5G  baseband  cellular  phones,  set-top  boxes, 
DVD servo products and disk drive controllers. 

Other Revenues 

Other revenues include support and training for licensees and sale of development systems. 

Other revenues (in millions) 

Change year-on-year 

2006 

2007 

2008 

  $  4.0 

  $  4.6 

  $  4.3 

    — 

    14.8% 

(6.5)% 

The  decrease  in  other  revenues  in  2008  compared  to  2007  principally  reflects  a  decrease  in  revenues  from  sales  of 
development systems, offset by higher support revenues.  The increase in other revenues in 2007 compared to 2006 principally reflects 
an increase in revenues from sales of development systems. 

Geographic Revenue Analysis 

United States 

Europe, Middle East (EME) (1) (2) 

Asia Pacific (APAC) (3) (4) 

(1)  Sweden 

(2)  Switzerland 

(3)  Japan 

(4)  Taiwan 

*) Less than 10% 

2006 

2007 

2008 

(in millions, except percentages) 

  $  11.7 

    35.9%    $  6.9 

    20.9%    $  5.3 

    13.1% 

  $  11.7 

    35.9%    $  11.5 

    34.6%    $  22.3 

    55.2% 

  $  9.2 

    28.2%    $  14.8 

    44.5%    $  12.8 

    31.7% 

*) 

*) 

*) 

*) 

    *) 

  $  3.8 

    11.3%    $  8.0 

    19.9% 

    *) 

*) 

    *) 

  $  5.9 

    14.7% 

    *) 

  $  4.4 

    13.2%    $  5.1 

    12.7% 

    *) 

  $  6.1 

    18.2%     

*) 

    *) 

Due  to the  nature of our license agreements and the associated potential large individual contract amounts, the  geographic 

spilt of revenues both in absolute and percentage terms generally varies from year to year.  

33 

 
 
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
In the United States, revenues decreased in 2008 compared to 2007 in all segments of our business due to the U.S. economic 
slowdown and fewer development sites for handsets OEMs.  The increase in  revenues in absolute and percentage terms in the EME 
region in 2008 compared to 2007 primarily reflects higher revenues from our GPS IP, mainly as a result of our agreement with u-blox 
AG to resolve a license dispute, as well as higher revenues from our CEVA-DSP core family of products.  The decrease in revenues in 
absolute and percentage terms in the APAC region in 2008 compared to 2007 primarily reflects lower revenues from our CEVA-DSP 
core family of products in that region.  Revenues decreased in absolute and percentage terms in the United States from 2006 to 2007, 
primarily reflecting lower revenues from our SATA IP and CEVA-DSP core family of products in that region.  The slight decrease in 
revenues in absolute and percentage terms in the EME region from 2006 to 2007 primarily reflects lower revenues from CEVA-DSP 
core  family  of  products  and  lower  revenues  from  Bluetooth  IP  licensing  in  that  region.    The  increase  in  revenues  in  absolute  and 
percentage terms in the APAC region from 2006 to 2007 primarily reflects greater revenues from CEVA-DSP core family of products 
in that region, partially offset by lower revenues from Bluetooth IP licensing. 

Cost of Revenues 

Cost of revenues (in millions) 

Change year-on-year 

2006 

2007 

2008 

  $  4.0 

  $  3.9 

  $  4.7 

— 

(4.6)%     21.2% 

Cost of revenues accounted for 11.6% of total revenues in both 2008 and 2007, compared with 12.4% in 2006.  The absolute 
and percentage increase in cost of revenues in 2008 compared to 2007 principally  reflected (i) the execution of a  larger number of 
license agreements with engineering service requirements which increased cost of goods labor expenses during 2008, as compared to 
2007, (ii) higher royalty payback expenses paid to the Chief Scientist of Israel, and (iii) higher labor-related costs mainly due to the 
recruitment of additional employees for our support team.  Royalty payback expenses relate to royalties amounting to 3%-3.5% of the 
actual sales of certain of our products the development of which previously included grants from the Chief Scientist of Israel.  The 
absolute and percentage decrease in cost of revenues in 2007 compared to 2006 principally reflects the shift in revenue mix with an 
increase in higher gross margin licensing and royalty revenue. 

Cost of revenues includes related labor costs and, where applicable, related overhead, subcontractor, material costs, royalty 

payback expenses paid to the Chief Scientist of Israel and non-cash equity-based compensation expenses. 

Operating Expenses 

Research and development, net 
Sales and marketing 
General and administration 
Amortization of intangible assets 
Reorganization, restructuring and severance charge 

Total operating expenses 

Change year-on-year 

2006 

$  18.8 
6.2 
$ 
5.9 
$ 
$ 
0.4 
$  — 

$  31.3 
— 

2007 

(in millions) 
$  19.1 
6.2 
$ 
5.7 
$ 
$ 
0.2 
$  — 

$  31.2 
(0.2)% 

2008 

$  20.2 
7.1 
$ 
6.6 
$ 
0.1 
$ 
4.1 
$ 

$  38.1 
21.8% 

The increase in total operating expenses in 2008 compared to 2007 principally reflects (i) a restructuring and reorganization 
expense in the amount of $4.1 million as a result of the termination of the Harcourt property lease in Dublin,  Ireland during the first 
quarter of 2008, (ii) expenses associated with the restructuring of SATA activities, (iii) higher salary and related costs, partially as a 
result of the devaluation of the U.S. dollar against the Euro and the Israeli NIS, (iv) higher professional services costs, and (v) higher 
non-cash equity-based compensation expenses, partially offset by an increase in research  and development  grants received from the 
Israeli  government.    The  slight  decrease  in  total  operating  expenses  in  2007  compared  to  2006  principally  reflects  a  decrease  in 
investment in design tools and lower amortization of intangible assets, partially offset by higher salary costs and marketing activities. 

34 

 
 
   
   
 
 
 
 
 
 
 
   
 
Research and Development Expenses, Net 

Research and development expenses, net (in millions) 

Change year-on-year 

2006 

2007 

2008 

  $  18.8 

  $  19.1 

  $  20.2 

— 

2.0%    

5.4% 

The  net  increase  in  research  and  development  expenses  in  2008  compared  with  2007  reflects  higher  salary  and  related 
expenses,  mainly as a result  of the  devaluation of the  U.S. dollar against the Euro and  the Israeli  NIS and  higher non-cash  equity-
based  compensation  expense,  offset  by  an  increase  in  research  grants  received  from  the  Israeli  government.    The  slight  increase  in 
research  and  development  expenses  in  2007  compared  with  2006  reflects  higher  salary  and  related  expenses  and  project-related 
expenses,  as  well  as  higher  non-cash  equity-based  compensation  expenses,  partially  offset  by  lower  research  and  development 
expenses in GPS activities as a result of the divestment of our GPS technology and associated business on June 23, 2006, which led to 
a lower number of research and development personnel and a decrease in investment in design tools.  The average number of research 
and development personnel in 2008 was 127, compared to 136 in 2007 and 140 in 2006.  The number of research and development 
personnel was 128 at December 31, 2008, compared with 136 at year-end 2007 and 136 at year-end 2006.  Subsequent to year end 
2008 and in connection with the restructuring of our SATA activities, the aggregate number of research and development personnel 
was reduced to 116. 

Research and development expenses, net of related government grants, were 50.0% of total revenues in 2008, compared with 
57.6%  in  2007  and  57.7%  in  2006.    We  recorded  net  research  grants  under  funding  programs  of  the  Chief  Scientist  of  Israel, 
Enterprise Ireland and Invest Northern Ireland of $959,000 in 2008, compared with $319,000 in 2007 and $276,000 in 2006.  Grants 
received from the  Chief  Scientist of Israel, Enterprise  Ireland and Invest Northern Ireland  may become  repayable if  certain criteria 
under the grants are not met. 

Research and development expenses consist primarily of salaries and associated costs and project-related expenses connected 
with the development of our intellectual property which are expensed as incurred, and non-cash equity-based compensation expenses.  
Research and development expenses are net of related government research grants.  We view research and development as a principal 
strategic investment and have continued our commitment to invest heavily in this area, which represents the largest of our ongoing 
operating expenses.  We will need to continue to invest in research and development and such expenses may increase in the future to 
keep pace with new trends in our industry. 

Sales and Marketing Expenses 

Sales and marketing expenses (in millions) 

Change year-on-year 

2006 

2007 

2008 

  $ 

6.2 

  $ 

6.2 

  $ 

7.1 

— 

(0.2)%    

13.4% 

The increase in sales and marketing expenses in 2008 compared to 2007 principally reflects higher salary and related costs, 
higher  commission  expenses,  higher  marketing  expenses  due  to  more  marketing-related  and  corporate  awareness  activities,  mainly 
associated  with  trade  shows  and  technology  conferences  in  Asia,  Europe  and  the  U.S.,  as  well  as  higher  non-cash  equity-based 
compensation  expenses.    The  slight  decrease  in  sales  and  marketing  expenses  in  2007 compared  to  2006  principally  reflects  lower 
salary  costs  as  well  as  lower  non-cash  stock  compensation  expense,  partially  offset  by  an  increase  in  marketing  and  trade  shows 
activities. 

Sales  and  marketing  expenses  as  a  percentage  of  total  revenues  were  17.6%  in  2008,  compared  with  18.8%  in  2007  and 
19.3% in 2006.  The total number of sales and marketing personnel was 20 at year-end 2008, compared with 19 at year-end 2007 and 
20 at year-end 2006.  Sales and marketing expenses consist primarily of salaries, commissions, travel and other costs associated with 
sales and marketing activities, as well as advertising, trade show participation, public relations and other marketing costs and non-cash 
equity-based compensation expenses. 

35 

 
 
   
   
 
 
   
   
 
General and Administrative Expenses 

General and administrative expenses (in millions) 

Change year-on-year 

2006 

2007 

2008 

  $ 

5.9 

  $ 

5.7 

  $ 

6.6 

— 

(2.7)%    

16.0% 

The increase in general and administrative expenses in 2008 compared to 2007 principally reflects higher salary and related 
costs,  higher  professional  services  costs  and  higher  non-cash  equity-based  compensation  expenses,  partially  offset  by  a  decrease  in 
doubtful  debt  expenses.    The  slight  decrease  in  general  and  administrative  expenses  in  2007  compared  to  2006  principally  reflects 
lower director fees as well as lower rent and non-cash equity-based compensation expenses, partially offset by an increase in salary 
costs and bad debt expenses.  The total number of general and administrative personnel was 24 at December 31, 2008, compared with 
25 at year-end 2007 and 27 at year-end 2006.  General and administrative expenses consist primarily of fees for directors, salaries for 
management and administrative  employees, accounting and legal  fees, expenses related to investor relations and facilities expenses 
associated with general and administrative activities and non-cash equity-based compensation expenses. 

Amortization of Other Intangible Assets 

Amortization of other intangible assets (in millions) 

Change year-on-year 

2006 

2007 

2008 

  $ 

0.4 

  $ 

0.2 

  $ 

0.1 

— 

(64.3)%    

(64.2)% 

The  charges  identified  above  were  incurred  in  connection  with  the  amortization  of  intangible  assets  acquired  in  the 
combination with Parthus in 2002.  The decrease in amortization of other intangible assets in 2007 compared with 2006 was mainly 
due to a decrease in the amount of other intangible assets, net of $0.9 million, as a result of the divestment of our GPS technology and 
associated business to Glonav.  As of December 31, 2008 and 2007, the net amount of other intangible assets was $0 million and $0.1 
million, respectively. 

Reorganization, Restructuring and Severance Charge 

Reorganization, restructuring and severance charge (in millions) 

2006 

2007 

2008 

  $  — 

  $  — 

  $  4.1 

We implemented reorganization and restructuring plans in 2005, which resulted in a total charge of $3.2 million.  The charge 
arose in connection with our decision to restructure our corporate management, reduce overhead and consolidate our activities.  The 
charges included severance charges and employee-related liabilities arising in connection with a head-count reduction of employees 
and a provision for future operating lease charges on idle facilities, one of which was our facilities in Dublin, Ireland, known as the 
Harcourt lease.  The Harcourt lease provided for an aggregate annual rental of approximately $1.3 million and expired in 2021.  We 
initiated exit negotiations with the Harcourt landlord to terminate the lease in September 2005.  Of the total charge of $3.2 million in 
2005, the portion of the restructuring reserve related to the Harcourt lease was 1.7 million. 

Throughout 2006, we continued exit negotiations with the Harcourt landlord to terminate the lease.  At December 31, 2005, 
the provision  for this under-utilized property  was $3.0 million (including legal and professional fees).   At December 31, 2006, exit 
negotiations  regarding  the  Harcourt  lease  had  not  concluded.    There  was  no  additional  restructuring  charge  to  the  statement  of 
operations  relating  to  the  Harcourt  lease  during  2006  (approximately  $760,000  was  accrued  as  expenses  under  other  liabilities,  of 
which approximately $270,000 was paid in 2006).  In July 2007, the Harcourt landlord initiated legal proceedings against us for full 
payment  of  rent  for  the  period  from  July  2006  to  September  2007,  including  interest  on  arrears.    We  paid  an  amount  equal  to 
approximately  $1.5  million  (of  which  approximately  $0.8  million  was  included  in  accrued  expenses  under  restructuring  and 
approximately $0.7 million was included in accrued expenses under other liabilities) representing the full rent payments for  the said 
period  and  various  associated  legal  fees,  as  well  as  payment  of  late  interest  charges  in  the  amount  of  approximately  $0.2  million.  
Subsequently, the legal proceedings against us were dropped.  During the third quarter of 2007, we re-initiated exit negotiations with 
the Harcourt landlord.  At December 31, 2007, we concluded that we had no assurance whether, and if so when, the exit negotiations 

36 

 
 
   
   
 
 
   
   
 
 
 
 
 
 
 
would result in a lease termination.  Pursuant to a  sublet strategy in accordance with SFAS No. 146, as of December 31, 2007, the 
portion of the restructuring reserve related to the Harcourt lease was $2.2 million.  There was no additional restructuring charge to the 
statement of operations relating to the Harcourt lease during 2007 (approximately $0.2 million was accrued as expenses under other 
liabilities). 

On January 18, 2008, we signed an assignment agreement with the Harcourt landlord for the surrender and termination of the 
Harcourt lease.  In 2008, we paid approximately $5.9 million for the termination of the lease and related termination costs, consisting 
primarily of legal and professional fees.  We also successfully managed during the first quarter of 2008 to terminate part of our lease 
obligation in another office in Limerick, Ireland, where we had unused space.  We recorded in 2008 an aggregate of $3.5 million for 
the above lease terminations as an additional reorganization expense.  As a result of the above lease terminations, we have no under-
utilized building operating lease obligations as of December 31, 2008. 

In October 2008, our board of directors approved a reduction in expenses associated with our SATA activities.  In December 
2008,  our  management  implemented  the  reduction  with  the  termination  in  employment  of  a  number  of  SATA-related  technology 
engineers across our Irish offices.  A one-time restructuring expense associated with the down-sizing of the SATA team in the amount 
of $584,000 was recorded in 2008 in accordance with SFAS No. 146. 

Financial Income, net and Other Income 

Financial income, net 

of which: 

2006 

2007 

2008 

(in millions) 

$ 2.62 

$ 3.21 

$ 2.73 

Interest income and gains and losses from marketable securities, net 

Foreign exchange gain (loss) 

$ 2.77 

$3.17 

$2.86 

$ (0.15) 

$0.04 

$(0.13) 

Other income, net 

of which: 

Gain on realization of investments 

Impairment of assets 

$ 0.06 

$ 0.43 

$ 12.01 

$ 0.06 

$ 0.43 

$ 12.15 

$ — 

$ — 

  $  (0.14) 

Financial income, net, consists of interest earned on investments, gains and losses from marketable securities, amortization of 
discount  and  premium  on  marketable  securities  and  foreign  exchange  movements.    The  decrease  in  financial  income,  net,  in  2008 
from  2007  reflects  a  combination  of  lower  interest  rates  and  realized  losses  from  marketable  securities  in  2008  as  compared  to  a 
realized gain in 2007, offset by higher combined cash and marketable securities balances held.  The increase in interest and gains from 
marketable  securities  earned  in  2007  from  2006  reflects  a  combination  of  higher  interest  rates  and  higher  combined  cash  and 
marketable securities balances held. 

We review our monthly expected non-U.S. dollar denominated expenditures and look to hold equivalent non-U.S. dollar cash 
balances to mitigate currency fluctuations.  This has resulted in a foreign exchange loss of $0.13 million in 2008, a foreign exchange 
gain of $0.04 million in 2007 and a foreign exchange loss of $0.15 million in 2006. 

Other income, net, consists of gains on realization of investments and impairment of assets.  We recorded a gain of $12.12 
million in 2008 from the divestment of our equity investment in Glonav to NXP Semiconductors (for more information see Note 5 to 
the  attached  Notes  to  Consolidated  Financial  Statement  for  the  year  ended  December 31,  2008).    We  also  recorded  a  gain  of 
$0.03 million, $0.43 million and $0.06 million in 2008, 2007 and 2006, respectively, from the realization of a minority investment in a 
private  company acquired in  the combination  with Parthus.   In 2008, we recorded  a loss of $0.14 million related to the disposal of 
SATA-related fixed assets in connection with the restructuring of SATA activities. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Provision for Income Taxes 

The  provision  for  income  taxes  reflects  income  earned  domestically  and  in  certain  foreign  jurisdictions.    In  2008,  we 
recorded  tax  expenses  of  $3.1  million  related  to  a  capital  gain  from  the  divestment  of  our  equity  investment  in  Glonav  to  NXP 
Semiconductors,  a  tax  expense  of  $0.8 million  related  to  income  earned  in  certain  foreign  jurisdictions,  as  well  as  an  income  tax 
benefit of $0.1 million related to domestically deferred tax assets such as accrued expenses, deferred revenue and depreciation.  The 
benefit of the deferred tax is expected to be realized in the future.  In 2007, we recorded tax expenses of $0.1 million related to a gain 
from the disposal of an investment, $0.2 million related to interest income earned in Ireland, which was subject to a tax rate of 25%, as 
well  as  $0.1  million  related  to  income  earned  in  certain  foreign  jurisdictions.    In  2006,  we  recorded  a  tax  income  of  $0.1  million 
mainly due to the release of a certain tax provision as a result of a re-calculation of the provision for income taxes based on approvals 
received during the year from a certain tax authority in a foreign jurisdiction, offset by tax expenses on income earned domestically 
and in certain foreign jurisdictions.  We have significant operations in Israel and the Republic of Ireland and a substantial portion of 
our taxable income is generated there.  Currently, our Israeli and Irish subsidiaries are taxed at rates substantially lower than U.S. tax 
rates. 

The Irish operating subsidiary currently qualifies for a 10 percent tax rate on its trade, which under current legislation will 

remain in force until December 31, 2010.  After this date, a rate of 12.5 percent tax rate shall apply. 

The Israeli operating subsidiary’s production facilities have been granted ―Approved Enterprise‖ status under Israeli law in 
connection with six separate investment plans.  Accordingly, income from an ―Approved Enterprise‖ is tax-exempt for a period of two 
or four years and is subject to a reduced corporate tax rate of 10 percent to 25 percent (based on percentage of foreign ownership) for 
an  additional  period  of  six  or  eight  years.    The  tax  benefit  under  the  first,  second  and  third  plans  have  expired  and  are  subject  to 
corporate tax of 27 percent in 2008 and 26 percent in 2009. However, since the Israeli operating subsidiary received during 2008 an 
approval for the erosion of the tax basis in respect to its second and third plans, no taxable income were attributed to these plans. 

On  April  1,  2005,  an  amendment  to  the  Israeli  Investment  Law  came  into  effect  (the  ―Amendment‖)  and  significantly 
changed the provisions of the Investment Law.  The Amendment included revisions to the criteria for investments qualified to receive 
tax  benefits  as  an  ―Approved  Enterprise.‖  The  Amendment  applies  to  new  investment  programs  and  investment  programs 
commencing  after  2004,  and  does  not  apply  to  investment  programs  approved  prior  to  December  31,  2004,  and  therefore  benefits 
included in any certificate of approval that was granted before the Amendment came into effect will remain subject to the provisions 
of  the  Investment  Law  as  they  were  on  the  date  of  such  approval.    Our  Israeli  subsidiary’s  seventh  plan  (commenced  in  2007)  is 
subject  to  the  provisions  of  the  Amendment.    We  believe  that  we  are  currently  in  compliance  with  the  requirements  of  the 
Amendment.  However, if we fail to meet these requirements, we would be subject to corporate tax in Israel at the regular  statutory 
rate of 27 percent for 2008 and 26 percent for 2009).  We could also be required to refund tax benefits, with interest and adjustments 
for inflation based on the Israeli consumer price index. 

Certain expenditures pursuant to Israeli law are permitted to be recognized as a tax deduction over a three year period which 

has resulted deferred tax asset in 2008. 

LIQUIDITY AND CAPITAL RESOURCES 

As of December 31, 2008, we had approximately $13.3 million in cash and cash equivalents and $71.3 million in deposits 
and marketable securities, totaling $84.6 million compared to $76.4 million at December 31, 2007.  During 2008, we invested $76.4 
million  of  cash,  in  certificates  of  deposits  and  corporate  bonds  and  securities  and  U.S.  government  and  agency  securities  with 
maturities up to 29 months. In addition, certificates of deposits and corporate bonds and securities and U.S. government and  agency 
securities  were  sold  or  redeemed  for  cash  amounting  to  $40.9  million.    During  2007,  we  invested  $45.0  million  of  our  cash  in 
certificates of deposits and corporate bonds and securities and U.S. government and agency securities with maturities up to 32 months. 
In  addition,  certificates  of  deposits  and  corporate  bonds  and  securities  and  U.S.  government  and  agency  securities  were  sold  or 
redeemed  for  cash  amounting  to  $35.8  million.    Tradable  certificates  of  deposits  and  corporate  bonds  and  securities  and  U.S. 
government and agency securities instruments are classified as marketable securities.  The purchase and sale or redemption of trading 
marketable  securities are considered part of operating cash flow,  whereas the purchase  and sale  or redemption  of available-for-sale 
marketable securities are considered part of investing cash flow.  In accordance with Statement of Financial Accounting Standard No. 
115 ―Accounting for Certain Investments in Debt and Equity Securities‖ (―SFAS No. 115‖), available-for-sale securities are stated at 
fair  value,  with  unrealized  gains  and  losses  reported  in  accumulated  other  comprehensive  income  (loss),  a  separate  component  of 
stockholders’ equity, net of taxes.  Realized gains and losses on sales of investments, as determined on a specific identification basis, 
are  included  in  the  consolidated  statements  of  operations.    Determining  whether  the  decline  in  fair  value  is  other-than-temporary 
requires  management  judgment  based  on  the  specific  facts  and  circumstances  of  each  investment.    For  investments  in  debt 
instruments, these judgments primarily consider: (i) the length of time and the extent to which the fair value has been less than cost, 
(ii) the financial condition and near-term prospects of the issuer, and (iii) our intent and ability to retain our investment in the issuer 
for a period of time sufficient to allow for any anticipated recovery in cost.  Given current market conditions, these judgments could 

38 

 
prove  to  be  wrong,  and  companies  with  relatively  high  credit  ratings  and  solid  financial  conditions  may  not  be  able  to  fulfill  their 
obligations.    In  addition,  a  decision  by  management  to  no  longer  hold  an  investment  until  maturity  or  recovery  may  result  in  the 
recognition of an other-than-temporary impairment.  

Trading  securities  are  held  for  resale  in  anticipation  of  short-term  market  movements.    Under  SFAS  No.  115,  marketable 
securities classified as trading securities are stated at the quoted market prices at each balance sheet date.  Gains and losses (realized 
and  unrealized)  related  to  trading  securities,  as  well  as  interest  on  such  securities,  are  included  as  financial  income  or  expenses  as 
appropriate.    Non-tradable  deposits  are  short-term  bank  deposits  with  maturities  of  more  than  three  months  but  less  than  one  year.  
The non-tradable deposits are presented at their cost, including accrued interest, and purchases and sales are considered part of cash 
flows from investing activities. 

Net  cash  used  in  operating  activities  in  2008  was  $3.4  million,  compared  with  $28.2  million  of  net  cash  provided  by 
operating activities in 2007 and $3.4 million of net cash used in operating activities in 2006.  Included in the operating cash outflow in 
2008  were  $5.9  million  cash  outflow  in  connection  with  reorganizations,  mainly  the  termination  of  the  Harcourt  lease,  and  $3.4 
million cash outflow in connection with taxes associated with a capital gain from the divestment of our equity investment in Glonav to 
NXP  Semiconductors.    Included  in  the  operating  cash  inflow  in  2007  was  a  disposal  of  $21.3  million  in  marketable  securities.  
Included in the operating cash outflow in 2006 was a net investment of $5.1 million in marketable securities. 

Cash flows from operating activities may vary significantly from quarter to quarter depending on the timing of our receipts 
and payments.  Our ongoing cash outflows from operating activities principally relate to payroll-related costs and obligations under 
our  property  leases  and  design  tool  licenses.    Our  primary  sources  of  cash  inflows  are  receipts  from  our  accounts  receivable  and 
interest  earned  from  our  cash,  deposits  and  marketable  securities  holdings.    The  timing  of  receipts  of  accounts  receivable  from 
customers is based upon the completion of agreed milestones or agreed dates as set out in the contracts. 

Net cash  used in investing activities in 2008 was $19.5 million, compared with $30.9 million of net cash used in  investing 
activities in 2007 and $3.9 million of net cash provided by investing activities in 2006.  We had a cash outflow of $28.5 million and a 
cash inflow of $24.6 million in respect of investments in marketable securities during 2008.  Included in the cash outflow during 2008 
was a net investment of $31.6 million in short-term bank deposit.  We had a cash outflow of $40.0 million and a cash inflow of $13.5 
million in respect of investments in  marketable securities  during 2007.  Included in the investment  cash outflow in  2007  was a net 
disposal of $4.0 million in short-term bank deposit.  Included in the investment cash inflow in 2006 was a net disposal of $5.2 million 
in  short-term  bank  deposit.    Capital  equipment  purchases  of  computer  hardware  and  software  used  in  engineering  development, 
furniture  and  fixtures  amounted  to  approximately  $0.5  million  in  2008,  $0.8  million  in  2007  and  $0.4  million  in  2006.    The  main 
increase in capital expenditures in 2007 was associated with tester equipment for the SATA product line.  We had a cash outflow of 
$39,000 and $0.9 million in 2007 and 2006, respectively, in respect of transaction-related costs associated with the divestment of our 
GPS technology and associated business to Glonav.  We had a cash inflow of $16.4 million in 2008 from the divestment of our equity 
investment in Glonav to NXP Semiconductors, and a cash inflow of $27,000, $0.4 million and $57,000 from the disposal of a minority 
investment in a private company in 2008, 2007 and 2006, respectively. 

Net cash used in  financing activities in 2008 was $4.2 million, compared with net cash  provided by financing activities of 

$4.8 million and $1.8 million in 2007 and 2006, respectively. 

On  August  4,  2008,  we  announced  that  our  board  of  directors  approved  a  share  repurchase  program  for  up  to  1.0  million 
shares  of  common  stock.    On  September  3,  2008,  we  announced  the  adoption  of  a  share  repurchase  plan  in  accordance  with  Rule 
10b5-1 of the United States Securities Exchange Act of 1934, as amended (the ―10b5-1 Plan‖), to repurchase up to 500,000 of the 1.0 
million shares of common stock authorized by the board for repurchase pursuant to the repurchase program.  In 2008, we repurchased 
752,763 shares of common stock at an average purchase price of $7.7 per share, for an aggregate purchase price of $5.8 million.  We 
have fully utilized the shares available for repurchase under the 10b5-1 Plan.  As of December 31, 2008, 247,237 shares of common 
stock remain authorized for repurchase pursuant to our repurchase program. 

During  the  years 2008, 2007 and 2006,  we received $1.6, $4.8 and $1.8 million, respectively,  from the  issuance of shares 

upon exercise of employee stock options and under our employee stock purchase plan. 

We believe that our current cash on hand and marketable securities, along with cash from operations, will provide sufficient 
capital  to  fund  our  operations  for  at  least  the  next  12  months.    We  cannot  assure,  however,  that  the  underlying  assumed  levels  of 
revenues and expenses will prove to be accurate. 

In  addition,  as  part  of  our  business  strategy,  we  occasionally  evaluate  potential  acquisitions  of  businesses,  products  and 
technologies.  Accordingly, a portion of our available cash may be used at any time for the acquisition of complementary products or 
businesses.    Such  potential  transactions  may  require  substantial  capital  resources,  which  may  require  us  to  seek  additional  debt  or 
equity financing.  We cannot assure that we will be able to successfully identify suitable acquisition candidates, complete acquisitions, 

39 

 
integrate acquired businesses into our current operations, or expand into new markets.  Furthermore, we cannot assure that additional 
financing will be available to us in any required time frame and on commercially reasonable terms, if at all.  See  ―Risk Factors—We 
may seek to expand our business through acquisitions that could result in diversion of resources and extra expenses.‖ for more detailed 
information. 

Contractual Obligations 

The table below presents the principal categories of our contractual obligations as of December 31, 2008: 

Operating Lease Obligations – Leasehold properties  

Operating Lease Obligations – Other 

Purchase Obligations 

Severance Pay (*) 

Total 

Payments Due by Period 

($ in thousands) 

Total 

Less than 1 
year 

1-3 years 

3-5 years 

More than 5 
years 

1,987     

1,194     

793 

— 

1,881     

1,313     

568 

— 

102     

102     

— 

— 

3,788     

—     

— 

— 

7,758     

2,609     

1,361 

— 

— 

— 

— 

— 

— 

Operating leasehold obligations principally relate to our offices in Ireland, Israel and the United States.  Other operating lease 
obligations  relate  to  license  agreements  entered  into  for  maintenance  of  design  tools.    Purchase  obligations  consist  of  capital  and 
operating purchase order commitments. 

(*)  Severance  pay  relates  to  accrued  severance  obligations  to  our  Israeli  employees  as  required  under  Israeli  labor  laws.    These 
obligations are payable only upon termination, retirement or death of the respective employee.  Of this amount, only $0.3 million 
is unfunded. 

Off-Balance Sheet Arrangements 

We do not have any off-balance sheet arrangements, as such term is defined in recently enacted rules by the Securities and 
Exchange  Commission,  that  have  or  are  reasonably  likely  to  have  a  current  or  future  effect  on  our  financial  condition,  changes  in 
financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to 
investors. 

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

A majority of our revenues and a portion of our expenses are transacted in U.S. dollars and our assets and liabilities together 
with our cash  holdings are predominately denominated in  U.S. dollars.  However, the  majority of our expenses are  denominated in 
currencies other than the U.S. dollar, principally the Euro and the Israeli NIS.  Increases in the volatility of the exchange rates of the 
Euro and the NIS versus the U.S. dollar could have an adverse effect on the expenses and liabilities that we incur when remeasured 
into U.S. dollars.  We review our monthly expected non-U.S. dollar denominated expenditures and look to hold equivalent non-U.S. 
dollar cash balances to mitigate currency fluctuations.  This has resulted in a foreign exchange loss of $0.1 million in 2008, a foreign 
exchange gain of $0.04 million in 2007 and a foreign exchange loss of $0.2 million in 2006. 

As a result of currency fluctuations and the remeasurement of non-U.S. dollar denominated expenditures to U.S. dollars for 
financial reporting purposes, we may experience fluctuations in our operating results on an annual and quarterly basis going forward.  
To protect against the increase in value of forecasted foreign currency cash flow resulting from salaries paid in Israeli NIS and Euro 
during the year, we instituted in the second quarter of 2007, a foreign currency cash flow hedging program.  We hedge portions of the 
anticipated payroll for our Israeli and Irish employees denominated in NIS and Euro for a period of one to twelve months with forward 
and put option contracts.  As of December 31, 2008, we recorded comprehensive income of $0.1 million from our forward and put 
options contracts in respect to anticipated payroll for our Israeli and Irish employees expected in 2009.  Such amounts will be recorded 
in earnings in 2009.  We recognized a net gain of $0.02 million in both 2008 and 2007, related to forward and put options contracts.  
However,  hedging  transactions  may  not  successfully  mitigate  losses  caused  by  currency  fluctuations.    We  expect  to  continue  to 
experience the effect of exchange rate and currency fluctuations on an annual and quarterly basis. 

40 

 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
We invest our cash and cash equivalents in highly liquid investments with original maturities of generally 12 months or less 
at the time of purchase and maintain them with reputable major financial institutions.  Cash held by foreign subsidiaries is generally 
held in short-term time deposits denominated in the local currency and in dollars. Nonetheless, deposits with these banks exceed the 
Federal Deposit Insurance Corporation (―FDIC‖) insurance limits or similar limits in foreign jurisdictions, to the extent such deposits 
are even insured in such foreign jurisdictions.  While we monitor on a systematic basis the cash and cash equivalent balances in the 
operating accounts and adjust the balances as appropriate, these balances could be impacted if one or more of the financial institutions 
with which we deposit fails or is subject to other adverse conditions in the financial or credit markets.  To date we have experienced 
no loss of principal or lack of access to our invested cash or cash equivalents; however, we can provide no assurance that access to our 
invested cash and cash equivalents will not be affected if the financial institutions in which we hold our cash and cash equivalents fail 
or  the  financial  and  credit  markets  continue  to  worsen.  Furthermore,  we  hold  an  investment  portfolio  consisting  principally  of 
corporate bonds and securities and U.S. government and agency securities.  We intend, and have the ability, to hold such investments 
until recovery of temporary declines in market value or maturity; however, we can provide no assurance that we will recover declines 
in the market value of our investments. 

Interest income and gains from marketable securities, net, were $2.9 million in 2008, $3.2 million in 2007 and $2.8 million in 
2006.  The decrease in interest and gains from marketable securities in 2008 from 2007 reflects a combination of lower interest rates 
and realized losses from  marketable securities in 2008 as compared to a realized gain in 2007, offset by  higher combined cash and 
marketable securities balances held.  The increase in interest and gains from marketable securities earned in 2007 from 2006 reflects a 
combination of higher interest rates and higher combined cash and marketable securities balances held. 

We are exposed primarily to fluctuations in the level of U.S. and EMU (European Monetary Union) interest rates.  To the 
extent that interest rates rise, fixed interest investments may be adversely impacted, whereas a decline in interest rates may decrease 
the anticipated interest income for variable rate investments.  We typically do not attempt to reduce or eliminate our market exposures 
on  our  investment  securities  because  the  majority  of  our  investments  are  short-term.    We  currently  do  not  have  any  derivative 
instruments but may put them in place in the future.  Fluctuations in interest rates within our investment portfolio have not had, and 
we do not currently anticipate such fluctuations will have, a material affect on our financial position on an annual or quarterly basis.  

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

See the Index to Financial Statements and Supplementary Data on page F-1. 

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 

DISCLOSURE 

Not Applicable. 

ITEM 9A.  CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

As  of  the  end  of  the  period  covered  by  this  report,  we  carried  out  an  evaluation,  under  the  supervision  and  with  the 
participation  of  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  of  the  effectiveness  of  the  design  and  operation  of  our 
disclosure controls and procedures.  Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that 
our disclosure controls and procedures are effective. 

There has been no change in our internal control over financial reporting that occurred during our most recent fiscal quarter 

that has materially affected or is reasonably likely to materially affect our internal control over financial reporting. 

Management’s Annual Report on Internal Control Over Financial Reporting. 

CEVA,  Inc.’s  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  the  company’s 
financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the  Securities Exchange  Act  of 1934.  CEVA, Inc.’s internal 
control  over  financial  reporting  is  designed  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting  principles.    There  are 
inherent  limitations  in  the  effectiveness  of  any  internal  control,  including  the  possibility  of  human  error  and  the  circumvention  or 
overriding of controls.  Accordingly, even effective internal controls can provide only reasonable assurances with respect to financial 
statement preparation.  Further because of changes in conditions, the effectiveness of internal controls may vary over time such that 
the degree of compliance with the policies or procedures may deteriorate. 

Management assessed the effectiveness of CEVA, Inc.’s internal control over financial reporting as of December 31,  2008.  
In  making  this assessment,  management  used the criteria set forth by  the  Committee of  Sponsoring Organizations of  the Treadway 

41 

 
Commission (COSO) in Internal Control-Integrated Framework.  Based on its assessment using those criteria, management believes 
that CEVA, Inc.’s internal control over financial reporting was effective as of December 31, 2008. 

CEVA, Inc.’s independent registered public accountants audited the financial statements included in this Annual Report on 
Form  10-K  and  have  issued  a  report  concurring  with  management’s  assessment  of  the  company’s  internal  control  over  financial 
reporting, which appears in Item 8 of this Annual Report. 

ITEM 9B.  OTHER INFORMATION 

None. 

42 

 
PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The  information  regarding  our  directors  required  by  this  item  is  incorporated  herein  by  reference  to  the  2009  Proxy 
Statement.  Information regarding the members of the Audit Committee, our code of business conduct and ethics, the identification of 
the  Audit  Committee  Financial  Expert,  stockholder  nominations  of  directors  and  compliance  with  Section  16(a)  of  the  Securities 
Exchange Act of 1934 is also incorporated herein by reference to the 2009 Proxy Statement. 

The information regarding our executive officers required by this item is contained in Part I of this annual report. 

ITEM 11.  EXECUTIVE COMPENSATION 

The information required by this item is incorporated herein by reference to the 2009 Proxy Statement. 

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED 

STOCK HOLDER MATTERS 

The information required by this item is incorporated herein by reference to the 2009 Proxy Statement. 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The information required by this item is incorporated herein by reference to the 2009 Proxy Statement. 

ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The information required by this item is incorporated herein by reference to the 2009 Proxy Statement. 

43 

 
ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES 

(a) The following documents are filed as part of or are included in this Annual Report on Form 10-K: 

PART IV 

1. Financial Statements: 

  Consolidated Balance Sheets as of December 31, 2008 and 2007. 

  Consolidated Statements of Operations for the Years Ended December 31, 2008, 2007 and 2006. 

  Statements of Changes in Stockholders’ Equity for the Years Ended December 31, 2008, 2007 and 2006. 

  Consolidated  Statements  of  Cash  Flows  for  the  Years  Ended  December  31,  2008,  2007  and  2006. 

  Notes to Consolidated Financial Statements. 

2. Financial Statement Schedules: 

  Schedule II: Valuation and Qualifying Accounts 

Other  financial  statement  schedules  have  been  omitted  since  they  are  either  not  required  or  the  information  is  otherwise 

included. 

3. Exhibits: 

The  exhibits  filed  as  part  of  this  Annual  Report  on  Form  10-K  are  listed  on  the  exhibit  index  immediately  preceding  such 
exhibits,  which exhibit index  is incorporated herein by reference.  Some of these documents  have previously been  filed as exhibits 
with the Securities and Exchange Commission and are being incorporated herein by reference to  such earlier filings.  CEVA’s  file 
number under the Securities Exchange Act of 1934 is 000-49842. 

44 

 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

CONSOLIDATED FINANCIAL STATEMENTS 
AS OF DECEMBER 31, 2008 

Report of Independent Registered Public Accounting Firm (Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global) 

Consolidated Balance Sheets 

Consolidated Statements of Operations 

Consolidated Statements of Changes in Stockholders’ Equity 

Consolidated Statements of Cash Flows 

Notes to Consolidated Financial Statements 

Page 

F-2 

F-4 

F-5 

F-6 

F-7 

F-9 

sf-2645631  

F-1 

 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Stockholders of CEVA, Inc. 

We have audited the accompanying consolidated balance sheets of CEVA, Inc. (the ―Company‖) and subsidiaries as of December 31, 
2007 and 2008, and the related consolidated statements of operations, changes in stockholders’ equity and cash flows for each of the 
three years in the period ended December 31, 2008.  Our audits also included the financial statement schedule listed in the Index at 
Item 15(a) 2.  These financial statements and schedule are the responsibility of the Company’s management.  Our responsibility is to 
express an opinion on these consolidated financial statements and schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are 
free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the 
financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, 
as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our 
opinion. 

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of 
the Company and subsidiaries at December 31, 2007 and 2008, and the consolidated results of their operations and their cash flows for 
each of the three years in the period ended December 31, 2008, in conformity with U.S. generally accepted accounting principles. 
Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a 
whole, presents fairly in all material respects the information set forth therein.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
Company’s internal control over financial reporting as of December 31, 2008, based on criteria established in Internal Control-
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated 
March 13, 2009 expressed an unqualified opinion thereon. 

 /s/ Kost Forer Gabbay & Kasierer 

KOST FORER GABBAY & KASIERER 

 A Member of Ernst & Young Global  

Tel-Aviv, Israel 

March 13, 2009 

sf-2645631  

F-2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Stockholders of CEVA, Inc. 

We have audited CEVA, Inc.’s internal control over financial reporting as of December 31, 2008, based on criteria 

established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (the COSO criteria).  CEVA Inc.’s management is responsible for maintaining effective internal control over financial 
reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying 
Management’s Report on Internal Control over Financial Reporting.  Our responsibility is to express an opinion on the company’s 
internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United 

States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal 
control over financial reporting was maintained in all material respects.  Our audit included obtaining an understanding of internal 
control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the 
circumstances.  We believe that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 

reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles.  A company’s internal control over financial reporting includes those policies and procedures that (1) 
pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being 
made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, 

projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

In our opinion, CEVA, Inc. maintained, in all material respects, effective internal control over financial reporting as of 

December 31, 2008, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), 

the accompanying consolidated balance sheets of CEVA, Inc. and subsidiaries as of December 31, 2007 and 2008, and the related 
consolidated statements of operations, changes in stockholders’ equity, and cash flows for each of the three years in the period ended 
December 31, 2008 of CEVA, Inc. and our report dated March 13, 2009 expressed an unqualified opinion thereon. 

 /s/ K OST F ORER G ABBAY & K ASIERER 

 KOST FORER GABBAY & KASIERER 

 A Member of Ernst & Young Global  

Tel-Aviv, Israel 

              March 13, 2009 

sf-2645631  

F-3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CEVA, INC. 

CONSOLIDATED BALANCE SHEETS 

(U.S. dollars in thousands, except share and per share data) 

ASSETS 

Current assets: 

Cash and cash equivalents 

Short-term bank deposits 

Marketable securities (Note 2) 

Trade receivables (net of allowance for doubtful accounts of $ 868 in 2007 and $ 743 in 2008) 

Deferred tax assets (Note 12) 

Investment in other company, net (Note 5) 

Prepaid expenses and other accounts receivable (Note 7) 

Total current assets 

Long-term assets: 

Severance pay fund 

Deferred tax assets (Note 12) 

Property and equipment, net (Note 4) 

Goodwill (Note 6) 

Other intangible assets, net (Note 6) 

Total long-term assets 

Total assets 

LIABILITIES AND STOCKHOLDERS’ EQUITY 

Current liabilities: 

Trade payables 

Deferred revenues 

Taxes payable 

Accrued expenses and other payables (Note 8) 

Total current liabilities 

Long-term liabilities: 

Accrued severance pay 

sf-2645631  

F-4 

December 31,  December 31, 

2007 

2008 

  $  40,697    $  13,328 

7,130     

39,423 

28,548     

31,878 

2,502     

5,390 

861     

1,085 

4,233     

— 

3,295     

4,921 

87,266     

96,025 

3,091     

3,441 

455     

351 

1,626     

1,271 

36,498     

36,498 

53     

— 

41,723     

41,561 

  $  128,989    $  137,586 

  $ 

455    $ 

615 

727     

1,034 

320     

44 

8,452     

10,446 

9,954     

12,139 

3,141     

3,788 

 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
 
 
 
 
   
   
   
   
 
 
   
CEVA, INC. 

Accrued liabilities (Note 13) 

Total long-term liabilities 

Commitments and contingencies liabilities (Note 15) 

Stockholders’ equity: 

Preferred Stock: 

$0.001 par value: 5,000,000 shares authorized at December 31, 2007 and 2008; none issued and 

outstanding 

Common Stock: 

1,506     

— 

4,647     

3,788 

—     

— 

$0.001 par value: 60,000,000 shares authorized at December 31, 2007, and 2008; 20,033,897 

and 19,532,026 shares issued and outstanding at December 31, 2007 and 2008, respectively     

20     

20 

Additional paid in capital 

Treasury Stock  

Accumulated other comprehensive income (loss) 

Accumulated deficit 

Total stockholders’ equity 

Total liabilities and stockholders’ equity 

    149,772      153,712 

—     

(5,077) 

7     

(24) 

(35,411)    

(26,972) 

    114,388      121,659 

  $  128,989    $  137,586 

The accompanying notes are an integral part of the consolidated financial statements. 

sf-2645631  

F-5 

 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
   
   
 
 
CEVA, INC. 

CONSOLIDATED STATEMENTS OF OPERATIONS 

(U.S. dollars in thousands, except share and per share data) 

Revenues: 

Licensing  

Royalties 

Other revenues 

Total revenues 

Cost of revenues 

Gross profit 

Operating expenses: 

Research and development, net 

Sales and marketing 

General and administrative 

Amortization of intangible assets 

Reorganization, restructuring and severance charge (Note 13) 

Total operating expenses 

Operating loss 

Financial income, net (Note 11) 

Other income, net (Note 11) 

Income (loss) before taxes on income 

Income taxes expense (income) (Note 12) 

Net income (loss) 

Basic net income (loss) per share 

Diluted net income (loss) per share 

Weighted average number of shares of Common Stock used in computation of net 

income (loss) per share (in thousands) 

Basic 

Diluted 

Year Ended December 31, 

2006 

2007 

2008 

  $ 

22,160    $ 

19,499 

  $ 

21,701 

6,324     

9,095 

14,349 

4,021     

4,617 

4,315 

32,505     

33,211 

40,365 

4,035     

3,851 

4,668 

28,470     

29,360 

35,697 

18,769     

19,136 

20,172 

6,268     

6,253 

5,882     

5,721 

414     

—     

148 

— 

7,088 

6,637 

53 

4,121 

31,333     

31,258 

38,071 

(2,863)    

(1,898)     

(2,374) 

2,620     

3,211 

2,729 

57     

425 

12,011 

(186)    

1,738 

12,366 

(88)    

447 

3,801 

  $ 

(98)   $ 

1,291 

  $ 

8,565 

  $ 

(0.01)    $ 

0.07 

  $ 

0.43 

  $ 

(0.01)    $ 

0.06 

  $ 

0.42 

19,191     

19,606 

20,009 

19,191     

20,150 

20,575 

The accompanying notes are an integral part of the consolidated financial statements. 

sf-2645631  

F-6 

 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
   
   
   
   
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY 

CEVA, INC. 

(U.S. dollars in thousands, except share data) 

Balance as of January 1, 2006 

Issuance of Common Stock upon exercise 

of employee stock options (a) 

Issuance of Common Stock under 

employee stock purchase plan (a) 

Equity-based compensation 

Net loss 

Balance as of December 31, 2006 

Issuance of Common Stock upon exercise 

of employee stock options (a) 

Issuance of Common Stock under 

employee stock purchase plan (a) 

Equity-based compensation 

Unrealized loss from available-for-sale 

securities, net 

Unrealized gain from hedging activities, 

net 

Net income 

Balance as of December 31, 2007 

Issuance of Common Stock upon exercise 

of employee stock options (a) 

Issuance of Common Stock under 

employee stock purchase plan (a) 

Purchase of Treasury Stock (a) 

Issuance of Treasury Stock upon exercise 

of employee stock options (a) 

Issuance of Treasury Stock under 

employee stock purchase plan (a) 

Equity-based compensation 

Unrealized loss from available-for-sale 

securities, net 

Unrealized gain from hedging activities, 

net 

Common Stock 

Shares 

Amount 

Additional 
paid-in 
capital 

Treasury Stock 

Accumulated 
other 
comprehensive 
income (loss) 

Accumulated 
deficit 

Total 
stockholders’ 
equity  

    18,923,071 

  $ 

19 

  $  138,818    $ 

— 

  $ 

— 

  $ 

(36,604)   $  102,233 

86,536 

—(*)     

430     

320,537 

—(*)     

1,374     

— 

— 

— 

— 

2,204     

—     

— 

— 

— 

— 

— 

— 

— 

— 

—     

430 

—     

1,374 

—    

2,204 

(98)    

(98) 

    19,330,144 

  $ 

19 

  $  142,826    $ 

— 

  $ 

— 

  $ 

(36,702)   $  106,143 

498,043 

1    

3,918     

205,710 

—(*)    

897     

— 

— 

— 

— 

—    

2,131     

— 

— 

—    

—    

—    

— 

— 

— 

— 

— 

— 

— 

— 

—     

3,919 

—     

897 

—    

2,131 

(58)    

65     

— 

— 

(58) 

65 

—     

—     

—     

1,291     

1,291 

    20,033,897 

  $ 

20 

  $  149,772    $ 

—   $ 

7   $ 

(35,411)   $  114,388 

58,693 

—(*)    

410     

99,631 

—(*)    

608     

— 

— 

(752,763) 

—(*)    

—     

(5,821)     

23,368 

—(*)    

—     

192 

69,200 

—(*)    

—     

552 

— 

— 

— 

—    

2,922     

—    

—    

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

—     

410 

—     

608 

—     

(5,821) 

(48)    

144 

(78)    

474 

—    

2,922 

(111)    

80     

— 

— 

(111) 

80 

sf-2645631  

F-7 

 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
Net income 

Balance as of December 31, 2008 

— 

—    

—     

—     

—     

8,565     

8,565 

    19,532,026 

  $ 

20 

  $  153,712    $ 

(5,077)   $ 

(24)   $ 

(26,972)   $  121,659 

CEVA, INC. 

Accumulated unrealized loss from available-for-sale securities, net 
Accumulated unrealized gain from hedging activities, net 
Accumulated other comprehensive loss, net as of December 31, 2008 

  $ 
  $ 
  $ 

(169)   
145 
(24)   

(*)  Represent an amount lower than $ 1. 

(a)  See Note 9 to these consolidated financial statements. 

The accompanying notes are an integral part of the consolidated financial statements. 

sf-2645631  

F-8 

 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CEVA, INC. 

CONSOLIDATED STATEMENTS OF CASH FLOWS 

(U.S. dollars in thousands) 

Cash flows from operating activities: 

Net income (loss) 

Adjustments required to reconcile net income (loss) to net cash provided by (used in) 

Year ended December 31, 

2006 

2007 

2008 

  $ 

(98)    $ 

1,291    $ 

8,565 

operating activities: 

Depreciation 

Impairment of assets 

Amortization of intangible assets 

Equity-based compensation 

Gain from sale of property and equipment 

Loss (gain) on trading marketable securities 

Loss  on sale of available-for-sale marketable securities 

Amortization of discount (premium) on available-for-sale marketable securities     
Unrealized foreign exchange loss (gain) 

Accrued interest on short-term bank deposits 

Gain on realization of investments 

Trading marketable securities, net 

Changes in operating assets and liabilities: 

Decrease (increase) in trade receivables 

Increase in other accounts receivable and prepaid expenses 

Increase in deferred tax assets 

Increase (decrease) in trade payables 

Increase (decrease) in deferred revenues 

Increase (decrease) in accrued expenses and other payables  

Increase (decrease) in taxes payable 

Increase (decrease) in accrued severance pay, net 

Net cash provided by (used in) operating activities 

Cash flows from investing activities: 

sf-2645631  

F-9 

1,422     

882     

—     

—     

414     

148     

673 

138 

53 

2,204     

2,131     

2,922 

—     

(3)     

52     

(137)     

—     

4     

—     

(26)     

48     

(40)     

(4) 

— 

287 

179 

223 

102     

(127)     

(729) 

(57)     

(425)     

(12,145) 

(5,115)     

21,312     

— 

(2,262)     

5,919     

(2,888) 

(332)     

(712)     

(1,571) 

(103)     

(321)     

(120) 

145     

(283)     

(47)     

321     

582     

(1,735)     

160 

307 

492 

(307)     

185     

(276) 

(19)     

(151)     

306 

(3,371)     

28,233     

(3,428) 

 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
 
 
 
   
   
   
   
   
   
   
   
   
 
 
 
CEVA, INC. 

Purchase of property and equipment 

Proceeds from sale of property and equipment 

Investment in short-term bank deposits 

Proceeds from short-term bank deposits 

Investment in available-for-sale marketable securities 
Proceeds from maturity and sale of available-for-sale marketable securities 

Transaction cost related to the GPS divestment 

Proceeds from realization of investment 

Net cash provided by (used in) investing activities 

Cash flows from financing activities: 

Purchase of Treasury Stock 

Proceeds from issuance of Common Stock and Treasury Stock upon exercise of employee 

stock options 

Proceeds from issuance of Common Stock and Treasury Stock under employee stock 

purchase plan 

Net cash provided by (used in) financing activities 

Effect of exchange rate movements on cash 

Increase (decrease) in cash and cash equivalents 

Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year 

(424)     

(807)     

(456) 

—     

8     

4 

(3,930)     

(5,000)     

(47,911) 

9,134     
—     
—     

1,026     
(39,990)    
13,468     

16,347 
(28,485) 
24,578 

(927)     

(39)     

— 

57     

425     

16,378 

3,910     

(30,909)     

(19,545) 

—     

—     

(5,821) 

430     

3,919     

554 

1,374     

897     

1,082 

1,804     

4,816     

(4,185) 

514     

589     

(211) 

2,857     

2,729     

(27,369) 

35,111     

37,968     

40,697 

  $  37,968    $  40,697    $  13,328 

The accompanying notes are an integral part of the consolidated financial statements. 

sf-2645631  

F-10 

 
   
   
   
   
   
   
   
   
   
 
 
 
   
   
   
   
   
   
   
 
 
CEVA, INC. 

CONSOLIDATED STATEMENTS OF CASH FLOWS—(Continued) 

(U.S. dollars in thousands) 

Supplemental information of cash-flows activities: 

Cash paid during the year for: 

Income and withholding taxes, net 

Non-cash transactions (see Note 5): 

Goodwill 

Intangible asset 

Net working capital 

Transaction cost related to the GPS divestment 

Deferred gain related to the GPS divestment 

Year ended December 31, 

2006 

2007 

2008 

  $ 

652    $ 

889    $ 

5,124 

(1,900)     

—     

(845)     

—     

(522)     

—     

(39)     

—     

(1,751)     

—     

— 

— 

— 

— 

— 

The accompanying notes are an integral part of the consolidated financial statements. 

sf-2645631  

F-11 

 
 
 
 
 
 
 
 
  
  
  
 
 
 
   
   
   
   
   
 
 
 
 
 
CEVA, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(in thousands, except share data) 

NOTE 1: ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES 

Organization: 

CEVA, Inc. (―CEVA‖ or the ―Company‖) was incorporated in Delaware on November 22, 1999.  The Company was formed 
through the combination of Parthus Technologies plc (―Parthus‖) and the digital signal processor (DSP) cores licensing business and 
operations of DSP Group, Inc. (―DSPG‖) in November 2002.  The Company had no business or operations prior to the combination. 

CEVA  licenses  a  family  of  programmable  DSP  cores,  DSP-based  subsystems  and  application-specific  platforms,including 

video, audio, Voice over Internet Protocols (VoIP), Bluetooth, and Serial Advanced Technology Attachment (SATA). 

CEVA’s  technology  is  licensed  to  leading  semiconductor  and  original  equipment  manufacturer  (OEM)  companies  in  the 
form of intellectual property (IP).  These companies manufacture, market and sell application-specific integrated circuits (―ASICs‖) 
and  application-specific  standard  products  (―ASSPs‖)  based  on  CEVA’s  technology  to  original  equipment  manufacturer  (OEM) 
companies for incorporation into a wide variety of end products.  CEVA’s IP is primarily deployed in high volume markets, including 
handsets  (e.g.  GSM/GPRS/EDGE/WCDMA/LTE/WiMax,  CDMA  and  TD-SCDMA),  portable  multimedia  (e.g.  portable  video 
players,  MobileTVs,  personal  navigation  devices  and  MP3/MP4  players),  home  entertainment  (e.g.  DVD/blu-ray  players,  set-top 
boxes and digital TVs), game consoles (portable and home systems), storage (e.g. hard disk drives and solid storage devices (SSD)) 
and telecommunication devices (e.g. residential gateways, femtocells, VoIP phones and network infrastructure). 

Basis of presentation: 

The  consolidated  financial  statements  have  been  prepared  according  to  United  States  Generally  Accepted  Accounting 

Principles (―U.S. GAAP‖). 

Use of estimates: 

The  preparation  of  financial  statements  in  conformity  with  U.S.  GAAP  requires  management  to  make  estimates  and 
assumptions  that affect the amounts reported in the  financial statements and accompanying notes.   Actual results could differ  from 
those estimates. 

Financial statements in U.S. dollars: 

A majority of the revenue of the Company and its subsidiaries is generated in U.S. dollars (―dollars‖).  In addition, a portion 
of the Company and its subsidiaries’ costs are incurred in dollars.  The Company’s management has determined that the dollar  is the 
primary currency of the economic environment in which the Company and its subsidiaries principally operate.  Thus, the functional 
and reporting currency of the Company and its subsidiaries is the dollar. 

Accordingly, monetary accounts maintained in currencies other than the dollar are remeasured into dollars in accordance with 
Statement  of  Financial  Accounting  Standard  No.  52,  ―Foreign  Currency  Translation.‖    All  transaction  gains  and  losses  from 
remeasurement  of  monetary  balance  sheet  items  are  reflected  in  the  consolidated  statements  of  operations  as  financial  income  or 
expenses  as  appropriate,  which  is  included  in  ―financial  income,  net.‖    The  Company  recorded  a  foreign  exchange  loss  of  $150  in 
2006, a foreign exchange gain of $38 in 2007 and a foreign exchange loss of $134 in 2008.  The foreign exchange gains and losses 
arose principally on Euro and Israeli NIS liabilities as a result of the currency fluctuations of the Euro and the NIS against the dollar.  
The Company reviews its monthly expected non U.S. denominated expenditures and looks to hold equivalent non-dollar cash balances 
to mitigate currency fluctuations, and this approach has resulted in a lower impact of exchange rate conversion fluctuations in the said 
years. 

Principles of consolidation: 

The  consolidated  financial  statements  incorporate  the  financial  statements  of  the  Company  and  all  of  its  subsidiaries.    All 

significant inter-company balances and transactions have been eliminated on consolidation. 

sf-2645631  

F-12 

 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Cash equivalents: 

Cash equivalents are short-term highly liquid investments that are readily convertible to cash with original maturities of three 

months or less from the date acquired. 

Short-term bank deposits: 

Short-term bank deposits are with maturities of more than three months from deposit day but less than one year.  The deposits 
are in dollars and presented at their cost, including accrued interest.  The deposits bear interest at an average rate of 5.12% and 3.68% 
annually during 2007 and 2008, respectively. 

Marketable securities: 

Marketable  securities  consist  of  certificates  of  deposits,  corporate  bonds  and  securities  and  U.S.  government  and  agency 
securities.  The Company accounts for investments in debt and equity securities in accordance with Financial Accounting Standards 
No. 115, ―Accounting for Certain Investments in Debt and Equity Securities‖ (―SFAS 115‖).  Management determines the appropriate 
classification  of  its  investments  in  debt  and  equity  securities  at  the  time  of  purchase  and  re-evaluates  such  determination  at  each 
balance  sheet  date.    Available-for-sale  securities  are  stated  at  fair  value,  with  unrealized  gains  and  losses  reported  in  accumulated 
other comprehensive income (loss), a separate component of stockholders’ equity, net of taxes.  Realized gains and losses on sales of 
investments,  as  determined  on  a  specific  identification  basis,  are  included  in  the  consolidated  statements  of  operations.    Trading 
securities are held for resale in anticipation of short-term market movements.  Under SFAS No. 115, marketable securities classified 
as  trading  securities  are  stated  at  the  quoted  market  prices  at  each  balance  sheet  date.    Gains  and  losses  (realized  and  unrealized) 
related to trading securities, as  well as  interest on such securities, are included as financial income or expenses, as appropriate. On 
December 31, 2007 and 2008, the Company classified its marketable securities as available-for-sale securities. 

FASB Staff Position (―FSP‖) No. 115-1/124-1, ―The Meaning of Other-Than-Temporary Impairment and Its Application to 
Certain  Investments‖  (―FSP  115-1/124-1‖)  provides  guidance  for  determining  when  an  investment  is  considered  impaired,  whether 
impairment is other-than-temporary and measurement of an impairment loss.  An investment is considered impaired if the fair value of 
the investment is less than its cost.  If, after consideration of all available evidence to evaluate the realizable value of the investment, 
impairment is determined to be other-than-temporary, then an impairment loss should be recognized equal to the difference between 
the investment’s cost and its fair value.  FSP 115-1/124-1 nullifies certain provisions of Emerging Issues Task Force (―EITF‖) Issue 
No.  03-1,  ―The  Meaning  of  Other-Than-Temporary  Impairment  and  Its  Application  to  Certain  Investments‖  (―EITF  03-1‖)  while 
retaining the disclosure requirements of EITF 03-1. 

Property and equipment, net: 

Property and equipment are stated at cost, net of accumulated depreciation.  Depreciation is calculated using the straight-line 

method over the estimated useful lives of the assets, at the following annual rates: 

Computers, software and equipment 

Office furniture and equipment 

Leasehold improvements 

% 

15-33 

7-25 

10-25 
(the shorter of the lease term or 
useful economic life) 

The  Company  and  its  subsidiaries’  long-lived  assets  and  certain  identifiable  intangibles  are  reviewed  for  impairment  in 
accordance  with  Statement of Financial  Accounting Standard No. 144, ―Accounting  for the Impairment or Disposal of  Long-Lived 
Assets‖  (―SFAS  No.  144‖)  whenever  events  or  changes  in  circumstances  indicate  that  the  carrying  amount  of  an  asset  may  not  be 
recoverable.  Recoverability of the carrying amount of assets to be held and used is measured by a comparison of the carrying amount 
of an asset to the future undiscounted cash flows expected to be generated by the assets.  If such assets are considered to be impaired, 
the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the 

sf-2645631  

F-13 

 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

assets.    Assets  to  be  disposed  of  are  reported  at  the  lower  of  the  carrying  amount  or  fair  value  less  selling  costs.    The  Company 
recorded  impairment  charges  of  $138  during  2008  related  to  the  disposal  of  SATA-related  fixed  assets  in  connection  with  the 
restructuring of the  Company’s SATA  activities.  The  impairment charges  were included in ―other income, net‖  on the Company’s 
consolidated statements of operations for the year ended December 31, 2008. 

Investment in other company, net: 

Investments  in  privately  held  companies  in  which  the  Company  does  not  have  the  ability  to  exercise  significant  influence 
over operating and financial policy are presented at cost.  The carrying value is periodically reviewed by management for impairment.  
If this review indicates that the cost is not recoverable, the carrying value is reduced to its estimated fair value. 

On June 23, 2006, the Company divested its GPS technology and associated business to a U.S.-based company, Glonav Inc. 
(―Glonav‖)  in  return  for  an  equity  ownership  of  19.9%  in  Glonav  on  a  fully  diluted  basis  (for  more  details  see  Note 5).    The 
investment in Glonav was stated at cost since the Company did not have the ability to exercise significant influence over operating and 
financial  policies  of  Glonav.    At  December  31,  2007,  the  Company  recorded  the  investment  on  its  consolidated  balance  sheets  as 
investment  in  other  company,  net.    This  investment  was  reviewed  for  impairment  whenever  events  or  changes  in  circumstances 
indicated that the carrying amount of the investment may not be recoverable, in accordance with Accounting Principle Board Opinion 
No.18 ―The Equity Method of Accounting for Investments in Common Stock‖ (―APB No.18‖) and Financial Statement Position FSP 
115-1, ―The Meaning of Other-Than-Temporary Impairment and Its Application to Certain Investments.‖ 

In  January  2008,  the  Company  divested  its  entire  equity  stake  in  Glonav  following  Glonav’s  acquisition  by  NXP 

Semiconductors (for more details see Note 5). 

As part of the combination with Parthus in November 2002, CEVA acquired a minority investment in a private company (the 
―Portfolio  Company‖).    CEVA  has  no  influence  or  control  over  the  Portfolio  Company  or  any  board  representation.    In  December 
2003,  the  Portfolio  Company  commenced  a  round  of  private  funding  at  a  significantly  reduced  valuation  to  CEVA’s  original 
investment.  As a result, the Company recognized an impairment and the investment was presented as $0.  The Company recorded a 
gain  of  $57,  $425  and  $27  in  2006,  2007  and  2008,  respectively,  from  the  realization  of  this  minority  investment  in  the  Portfolio 
Company due to proceeds received from the Portfolio Company of the same amount.  In 2007 and 2008, CEVA recorded tax expenses 
of $85 and $12, respectively, related to a gain from the realization of this minority investment in the Portfolio Company. 

Goodwill: 

Goodwill represents the excess of purchase price  over the fair value of the net assets of businesses acquired.  Under SFAS 
No. 142, ―Goodwill and Other Intangible Assets‖ (―SFAS No. 142‖), goodwill acquired in a business combination on or after July 1, 
2001, is not amortized.  As a result of the combination with Parthus in November 2002, the Company recorded goodwill in the amount 
of $38,398.  In the second quarter of 2006, there was a decrease in the amount of goodwill of $1,900 as a result of the divestment of 
the Company’s GPS technology and associated business to Glonav (See note 5). 

SFAS  No.  142  requires  goodwill  to  be  tested  for  impairment  at  least  annually  or  between  annual  tests  in  certain 

circumstances and written down when impaired. 

The Company conducts its annual test of impairment for goodwill  on October 1st of each year.  In addition, the Company 
tests  to  see  if  impairment  exists  periodically  whenever  events  or  circumstances  occur  subsequent  to  its  annual  impairment  test  that 
would  more  likely  than  not  reduce  the  fair  value  of  a  reporting  unit  below  its  carrying  amount.    Important  indicators  which  the 
Company considers in determining whether an impairment is triggered include, but are not limited to, significant underperformance 
relative to historical or projected future operating results, significant changes in the manner of use of the acquired assets or the strategy 
for the  Company’s overall business,  significant negative  industry or economic trends, a  significant decline  in the  Company’s  stock 
price for a sustained period and the Company’s market capitalization relative to net book value. 

The goodwill impairment test, which is based on fair value, is performed on a reporting unit level.  A reporting unit is defined 
by SFAS No. 142 as an operating segment or one level below an operating segment.  The Company markets its products and services 
in  one  segment  and  allocates  goodwill  to  one  reporting  unit.    Therefore,  impairment  is  tested  at  the  enterprise  level  using  the 
Company’s  market  capitalization  as  fair  value.    Accordingly,  in  conducting  the  first  step  of  this  impairment  test,  the  Company 
compares the carrying value of its assets and liabilities, including goodwill, to its market capitalization.  If the carrying value exceeds 

sf-2645631  

F-14 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

the  fair  value,  the  goodwill  is  potentially  impaired  and  the  Company  then  completes  the  second  step  in  order  to  measure  the 
impairment loss.  If the fair value exceeds the carrying value, the second step to measure the impairment loss is not required. 

The  second step of the  goodwill impairment test compares  the  implied  fair  value of the reporting unit’s goodwill  with the 
carrying  amount  of  the  goodwill.    To  estimate  the  implied  fair  value  of  the  goodwill,  the  Company  allocates  the  fair  value  of  the 
reporting unit among the assets and liabilities of the reporting unit, including any unrecognized, intangible assets.  The excess of the 
fair value of a reporting unit over the amounts assigned to its assets and liabilities is the implied fair value of goodwill.  The Company 
estimates the future cash flows to determine the fair value of these assets and liabilities.  These cash flows are then discounted at rates 
reflecting the respective specific industry’s cost of capital.  If, upon review, the carrying value of the goodwill exceeds the implied fair 
value of that goodwill, an impairment loss is recognized in the amount equal to that excess. 

Should  the  Company’s  market  capitalization  decline,  in  assessing  the  recoverability  of  goodwill,  the  Company  may  be 
required  to  make  assumptions  regarding  estimated  future  cash  flows  and  other  factors  to  determine  the  fair  value  of  the  respective 
assets.  This process is subjective and requires judgment at many points throughout the analysis.  If the Company’s estimates or their 
related assumptions change in subsequent periods or actual cash flows are below their estimates, an impairment  loss not previously 
recorded may be required for these assets. 

In October 2006, 2007 and 2008, the Company conducted its annual goodwill impairment test as required by SFAS No. 142.  
The goodwill impairment test compared the fair value of the Company with the carrying amount, including goodwill, on those dates.  
Because the market capitalization of the Company exceeded the carrying value of the Company's stockholders’ equity, goodwill was 
considered not impaired. 

Other intangible assets net: 

Intangible  assets  acquired  in  a  business  combination  should  be  amortized  over  their  useful  life  using  a  method  of 
amortization that reflects the pattern in which the economic benefits of the intangible assets are consumed or otherwise used up, in 
accordance  with  SFAS  No.  144,  ―Accounting  for  Impairment  of  Long-Lived  Assets‖  (―SFAS  No. 144‖).    The  costs  of  technology 
have  been  capitalized  and  are  amortized  in  the  consolidated  statements  of  operations  over  the  period  during  which  benefits  are 
expected to accrue, currently estimated at five years. 

The Company is required to test its other intangible assets for impairment whenever events or circumstances indicate that the 
value of the assets may be impaired in accordance with SFAS No. 144.  Factors that the Company considers to be important, which 
could trigger impairment include: 

 

 

 

 

 

significant underperformance relative to expected historical or projected future operating results; 

significant changes in the manner of the Company’s use of the acquired assets or the strategy for the Company’s overall 
business; 

significant negative industry or economic trends; 

significant decline in the Company’s stock price for a sustained period; and 

significant decline in the Company’s market capitalization relative to net book value. 

Where  events  or  circumstances  are  present  which  indicate  that  the  carrying  amount  of  an  intangible  asset  may  not  be 
recoverable, the Company will recognize an impairment loss.  Such impairment loss is measured by comparing the fair value of the 
assets with their carrying value.  The determination of the value of such intangible assets requires the Company to make assumptions 
regarding future business conditions and operating results in order to estimate future cash flows and other factors to determine the fair 
value of the respective assets.   In the second quarter of 2006, there was a decrease in the amount of other intangible assets, net, of 
$845 as a result of the divestment of the Company’s GPS technology and associated business to Glonav (see Note 5).  The Company 
assessed the carrying value of the remaining intangible assets based on the future expected cash flow from these assets and determined 
there was no impairment at years end 2006, 2007 and 2008.  The amount of other intangible assets was $0 at December 31, 2008. 

sf-2645631  

F-15 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Revenue recognition: 

The Company generates its revenues from (1) licensing intellectual property, which in certain circumstances is modified  for 
customer-specific requirements, (2) royalty revenues, and (3) other revenues, which include revenues from support, training and sale 
of  development  systems.    The  Company  licenses  its  IP  to  semiconductor  companies  throughout  the  world.    These  semiconductor 
companies then manufacture, market and sell custom-designed chipsets to OEMs for incorporation into a variety of end products.  The 
Company also licenses its technology directly to OEMs, which are considered end users. 

The  Company  accounts  for  its  IP  license  revenues  and  related  services  in  accordance  with  Statement  of  Position  97-2, 
―Software  Revenue  Recognition,‖  as  amended  (―SOP 97-2‖).    Under  the  terms  of  SOP  97-2,  revenues  are  recognized  when:  (1) 
persuasive evidence of an arrangement exists and no further obligation exists, (2) delivery has occurred, (3) the license fee is fixed or 
determinable,  and  (4)  collection  is  probable.    A  license  may  be  perpetual  or  time  limited  in  its  application.    SOP  97-2  generally 
requires revenue earned on licensing arrangements involving multiple elements to be allocated to each element based on the relative 
fair  value  of  the  elements.    However,  the  Company  has  adopted  SOP  98-9,  ―Modification  of  SOP  97-2,  Software  Revenue 
Recognition with Respect to Certain Transactions,‖ for multiple element transactions.  SOP 98-9 requires that revenue be recognized 
under the ―residual method‖ when vendor specific objective evidence (―VSOE‖) of fair value exists for all undelivered elements and 
VSOE  does  not  exist  for  one  of  the  delivered  elements.    The  VSOE  of  fair  value  of  the  undelivered  elements  (mainly,  technical 
support and training) is determined based on the substantive renewal rate as stated in the agreement. However, the Company does not 
believe it has sufficient VSOE of fair value to make such allocations in certain cases in which the Company undertakes services for its 
customers.  Accordingly, in a multiple elements agreement which includes the IP license and related services, and the related services 
are not essential to the functionality of the IP license, the entire arrangement fee is recognized as the services are performed based on 
―percentage of completion‖ method. 

SOP 97-2 specifies that extended payment terms in a licensing arrangement may indicate that the license fees are not deemed 
to be fixed or determinable.  If the fee is not fixed or determinable, revenue is recognized as payments become due from the customer 
unless  collection  is  not  considered  probable,  then  revenue  is  recognized  as  payments  are  collected  from  the  customer,  provided  all 
other revenue recognition criteria have been  met.  The Company’s  ―revenue recognition policy‖ characterizes all arrangements that 
become  due  after  12  months  as  ―extended  payment‖  and  revenue  is  recognized  as  each  payment  becomes  due,  provided  all  other 
revenue recognition criteria have been met. 

Revenues  from license  fees that involve  significant  customization of the Company’s IP to  customer-specific  specifications 
are  recognized  in  accordance  with  the  principles  set  out  in  Statement  of  Position  81-1,  ―Accounting  for  Performance  of 
Construction—Type  and  Certain  Production—Type  Contracts‖  (―SOP  81-1‖),  using  contract  accounting  on  a  percentage  of 
completion  method,  in  accordance  with  the  ―Input  Method.‖    The  amount  of  revenue  recognized  is  based  on  the  total  project  fees 
(including the license fee and the customization hours charged) under the agreement and the percentage of completion achieved.  The 
percentage of completion is measured by monitoring progress using records of actual time incurred to date in the project compared to 
the  total  estimated  project  requirements,  which  corresponds  to  the  costs  related  to  earned  revenues.    Estimates  of  total  project 
requirements  are  based  on  prior  experience  of  customization,  delivery  and  acceptance  of  the  same  or  similar  technology  and  are 
reviewed and updated regularly by management.  Provisions for estimated losses on uncompleted contracts are made in the period in 
which such losses are first determined, in the amount of the estimated loss on the entire contract.  As of December 31,  2008, no such 
estimated losses were identified.  The amount of revenue recognized under SOP 81-1 that was unbilled was $1,271, $514 and $0 at 
December 31, 2006, 2007 and 2008, respectively. 

Estimated gross profit or loss from long-term contracts may change due to changes in estimates resulting from differences 
between actual performance and original forecasts.  Such changes in estimated gross profit are recorded in results of operations when 
they are reasonably determinable by management, on a cumulative catch-up basis. 

The  Company  believes  that  the  use  of  the  percentage  of  completion  method  is  appropriate  as  the  Company  has  prior 
experience and the ability to make reasonably dependable estimates of the extent of progress towards completion, contract revenues 
and contract costs.  In addition, contracts executed include provisions that clearly specify the enforceable rights regarding services to 
be provided and received by the parties to the contracts, the consideration to be exchanged and the manner and terms of settlement.  In 
all cases the Company expects to perform its contractual obligations, and its licensees are expected to satisfy their obligations under 
the contracts. 

sf-2645631  

F-16 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Royalties  from  licensing the  right to use  the  Company’s IP are recognized  on a quarterly basis in arrears as the Company 
receives quarterly shipment reports from its licensees.  The Company determines such sales by receiving confirmation of sales subject 
to  royalties  from  licensees.    Non-refundable  payments  on  account  of  future  royalties  are  recognized  upon  payment  becoming  due, 
provided no future obligation exists.  Prepaid royalties are recognized under the licensing revenue line. 

In addition to license fees, contracts with customers generally contain an agreement to provide support and training, which 
consists  of  an  identified  customer  contact  at  the  Company  and  telephone  or  e-mail  support.    Fees  for  post  contract  support,  which 
takes  place  after  delivery  to  the  customer,  are  specified  in  the  contract  and  are  generally  mandatory  for  the  first  year.    After  the 
mandatory period, the  customer  may extend the  support agreement on  similar terms on  an annual basis.   The Company recognizes 
revenue  for  post  contract  support  on  a  straight-line  basis  over  the  period  for  which  technical  support  is  contractually  agreed  to  be 
provided to the licensee.  Revenue from training is recognized as the training is performed. 

Revenue from the sale of development systems is recognized when title to the product passes to the customer and all other 

revenue recognition criteria have been met. 

The  Company  usually  does  not  provide  rights  of  return.    When  rights  of  return  are  included  in  the  license  agreements, 

revenue is deferred until rights of return expire. 

When  a  sale  of  the  Company’s  IP  is  made  to  a  third  party  who  also  supplies  the  Company  with  goods  or  services  under 
separate agreements, the Company evaluates each of the agreements to determine whether they are clearly separable, and independent 
of one another and that reliable fair value exists for either the sale or purchase element in order to determine the appropriate revenue 
recognition in accordance with EITF Issue No. 01-9 ―Accounting for Consideration Given by a Vendor to a Customer (Including a 
Reseller of the Vendor’s Products.‖ 

Deferred revenues include unearned amounts received under license agreements, unearned technical support and training fees 

and amounts paid by customers not yet recognized as revenues. 

Cost of revenue: 

Cost of revenue includes the costs of products and services.  Cost of product revenue includes shipping, handling, materials 
and the portion of development costs associated with product development arrangements.  Cost of service revenue includes the salary 
costs for personnel engaged in services, training and customer support, and telephone and other support costs. 

Income taxes: 

The  Company  accounts  for  income  taxes  in  accordance  with  SFAS  No.  109,  ―Accounting  for  Income  Taxes‖  (―SFAS 
No. 109‖).    This  statement  prescribes  the  use  of  the  liability  method  whereby  deferred  tax  asset  and  liability  account  balances  are 
determined based on differences between the book and tax bases of assets and liabilities and are measured using the enacted tax rates 
and laws that will be in effect when the differences are expected to be reversed.  The Company and its subsidiaries provide a valuation 
allowance, as necessary, to reduce deferred tax assets to their estimated realizable value. 

Deferred tax assets and liabilities are determined using enacted statutory tax rates for the effects of net operating losses  and 
temporary differences between the book and tax bases of assets and liabilities.  Accounting for deferred taxes under SFAS No. 109 
involves the evaluation of a number of factors concerning the realizability of the Company’s deferred tax assets.  In concluding that a 
valuation allowance is required, the Company primarily considers such factors as its history of operating losses and expected future 
losses  in  certain  jurisdictions  and  the  nature  of  its  deferred  tax  assets.    The  Company  provides  valuation  allowances  in  respect  of 
deferred tax assets resulting principally from the carryforward of tax losses.  Management currently believes that it is more likely than 
not  that  the  deferred  tax  regarding  the  carryforward  of  losses  and  certain  accrued  expenses  will  not  be  realized  in  the  foreseeable 
future.  In the event that the Company is to determine that it would not be able to realize all or part of its deferred tax assets in the 
future,  an  adjustment  to  the  deferred  tax  assets  will  be  charged  to  earnings  in  the  period  in  which  it  makes  such  a  determination.  
Likewise, if the Company later determines that it is more likely than not that the net deferred tax assets will be realized, the Company 
will reverse the applicable portion of the previously provided valuation allowance.  In order for the Company to realize its deferred tax 
assets, it must be able to generate sufficient taxable income in the tax jurisdictions in which the deferred tax assets are located. 

sf-2645631  

F-17 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

In  June  2006,  the  Financial  Accounting  Standards  Board  (―FASB‖)  issued  FASB  Interpretation  No.  48,  ―Accounting  for 
Uncertainty  in  Income  Taxes-an  Interpretation  of  SFAS  Statement  No.  109‖  (―FIN 48‖).    FIN 48  contains  a  two  step  approach  to 
recognizing and  measuring uncertain tax positions accounted for in accordance  with SFAS Statement No. 109.  The first  step is to 
evaluate the tax position for recognition by determining if the weight of available evidence indicates it is more likely than not that the 
position  will  be  sustained  on  audit,  including  resolution  of  related  appeals  or  litigation  processes,  if  any.    The  second  step  is  to 
measure the tax benefit as the largest amount which is more than 50% likely of being realized upon ultimate settlement.  FIN 48 was 
effective for the Company at the beginning of fiscal 2007.  The adoption of FIN 48 by the Company did not have any material impact 
on its consolidated financial statements. 

The  Company  does  not  have  a  provision  for  U.S.  Federal  income  taxes  on  the  undistributed  earnings  of  its  international 
subsidiaries because such earnings are re-invested and, in the opinion of management, will not be distributed to CEVA, Inc., the U.S. 
parent  company,  and  will  continue  to  be  re-invested  indefinitely.    In  addition,  the  Company  operates  within  multiple  taxing 
jurisdictions involving complex issues, and it has provisions for tax liabilities on investment activities as appropriate. 

Research and development: 

Research and development costs are charged to the consolidated statements of operations as incurred. 

Government grants: 

Government grants received by the Company relating to categories of operating expenditures are credited to the consolidated 
statements of operations in the period in which the expenditure to which they relate is charged.  Non-royalty-bearing grants from the 
Government of Israel for funding certain approved research and development projects are recognized at the time when the Company is 
entitled to such grants, on the basis of the related costs incurred, and included as a deduction from research and development costs. 

The Company and its subsidiaries recorded grants in the amounts of $276, $319 and $959 for the years ended December 31, 
2006, 2007 and 2008, respectively.  The Israeli subsidiary is obligated to pay royalties amounting to 3%-3.5% of the sales of certain 
products which received grants from the Chief Scientist of Israel in previous years.  The obligation to pay these royalties is continued 
on  actual  sales  of  the  products.    Grants  received  from  Enterprise  Ireland,  Invest  Northern  Ireland  and  Government  of  Israel  may 
become repayable if certain criteria under the grants are not met. 

Employee benefit plan: 

Certain  of  the  Company’s  employees  are  eligible  to  participate  in  a  defined  contribution  pension  plan  (the  ―plan‖).  
Participants in the plan may elect to defer a portion of their pre-tax earnings into the plan, which is run by an independent party.  The 
Company makes pension contributions at rates varying up to 10% of the participant’s pensionable salary.  Contributions to the plan 
are recorded as an expense in the consolidated statements of operations. 

The Company’s U.S. operations maintain a retirement plan (the ―U.S. Plan‖) that qualifies as a deferred salary arrangement 
under Section 401(k) of the Internal Revenue Code.  Participants in the U.S. Plan may elect to defer a portion of their pre-tax earnings, 
up to the Internal Revenue Service annual contribution limit.  The Company matches 100% of each participant’s contributions up to a 
maximum of 6% of the participant’s base pay.  Each participant may contribute up to 15% of base remuneration.  Contributions to this 
plan are recorded in the year contributed as an expense in the consolidated statements of operations. 

Total contributions for the years ended December 31, 2006, 2007 and 2008 were $520, $400 and $382, respectively. 

Accrued severance pay: 

The liability of CEVA’s Israeli subsidiary for severance pay is calculated pursuant to Israeli severance pay laws for all Israeli 
employees, based on the most recent salary of each employee multiplied by the number of years of employment for that employee as 
of  the  balance  sheet  date.    The  Israeli  subsidiary’s  liability  is  fully  provided  for  by  monthly  deposits  with  severance  pay  funds, 
insurance policies and an accrual. 

The  deposited  funds  include  profits  and  losses  accumulated  up  to  the  balance  sheet  date.    The  deposited  funds  may  be 
withdrawn only upon the fulfillment of the obligation pursuant to Israeli severance pay laws or labor agreements.  The value  of these 
policies is recorded as an asset on the Company’s consolidated balance sheets. 

sf-2645631  

F-18 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

In light of recent markets conditions, the Company recorded in 2008 losses of approximately $200 to reflect the reduction in 

the fair value of the severance pay funds. 

Severance pay expenses, net of related income, for the years ended December 31, 2006, 2007 and 2008, were approximately 

$740, $663 and $1,156, respectively. 

Accounting for equity-based compensation: 

On  January 1,  2006,  the  Company  adopted  Statement  of  Financial  Accounting  Standards  No. 123  (revised  2004),  ―Share-
Based Payment‖ (―SFAS 123(R)‖) which requires the measurement and recognition of compensation expense based on estimated fair 
values for all equity-based payment awards made to employees and directors.  SFAS 123(R) supersedes Accounting Principles Board 
Opinion No. 25, ―Accounting for Stock Issued to Employees‖ (―APB 25‖), for periods beginning in fiscal 2006.   

Prior to January 1, 2006, the Company applied the intrinsic value  method of accounting for stock options as prescribed by 
APB 25, whereby compensation expense is equal to the excess, if any, of the quoted market price of the stock over the exercise price 
on the grant date of the award. 

The  Company  adopted  the  fair  value  recognition  provision  of  SFAS  123(R)  using  the  modified  prospective  transition 
method,  effective  January 1,  2006.    Under  that  transition  method,  compensation  cost  recognized  in  the  years  ended  December  31, 
2006, 2007 and 2008, includes: (a) compensation cost for all equity-based payments granted prior to, but not yet vested as of, January 
1,  2006,  based  on  the  grant  date  fair  value  estimated  in  accordance  with  the  original  provisions  of  Statement  123,  and  (b) 
compensation cost for all equity-based payments granted subsequent to January 1, 2006, based on the grant-date fair value estimated 
in accordance with the provisions of Statement 123(R).  Results for prior periods have not been restated. 

SFAS 123(R)  requires  companies  to  estimate  the  fair  value  of  equity-based  payment  awards  on  the  date  of  grant  using  an 
option-pricing model.  The value of the portion of the award that is ultimately expected to vest is recognized as an expense over the 
requisite service periods on the Company’s consolidated statements of operations.  The Company recognizes compensation expenses 
for the value of its awards, which have graded vesting based on the accelerated attribution method over the requisite service period of 
each of the awards, net of estimated forfeitures.  Estimated forfeitures are based on actual historical pre-vesting forfeitures. 

The  Company  used  the  Black-Scholes  option-pricing  model  through  December  31,  2006  and  the  Monte-Carlo  simulation 
model for options granted thereafter.  The Black-Scholes option-pricing model requires a number of assumptions, of which the most 
significant  are  the  expected  stock  price  volatility  and  option  term.    Expected  volatility  was  calculated  based  upon  actual  historical 
stock price movements over the most recent periods ending on the grant date, equal to the expected option term.  The expected option 
term represents the period that the Company’s stock options are expected to be outstanding and was determined based on historical 
experience of similar options, giving consideration to the contractual terms of the stock options.  The Company has historically not 
paid dividends and has no foreseeable plans to issue dividends.  The risk-free interest rate is based on the yield from U.S. Treasury 
zero-coupon bonds with an equivalent term.  The Monte-Carlo model considers characteristics of fair value option pricing that are not 
available under the Black-Scholes model.  Similar to the Black-Scholes model, the Monte-Carlo model takes into account variables 
such as volatility, dividend yield rate and risk free interest rate.  However, the Monte-Carlo model also considers the contractual term 
of the option, the probability that the option will be exercised prior to the end of its contractual life, and the probability of termination 
or retirement of the option holder in computing the value of the option.  For these reasons, the Company believes that the Monte-Carlo 
model provides a fair value that is more representative of actual experience and future expected experience than that calculated using 
the Black-Scholes model. 

sf-2645631  

F-19 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

The  fair  value  for  the  Company’s  stock  options  granted  to  employees  and  directors  was  estimated  using  the  following 

assumptions: 

In the Black-Scholes option pricing model for the year: 

Expected dividend yield 
Expected volatility 
Risk-free interest rate 
Expected option term 
Expected forfeiture (employees) 
Expected forfeiture (executives) 

In the Monte-Carlo simulation model for the years: 

Expected dividend yield 
Expected volatility 
Risk-free interest rate 
Expected forfeiture (employees) 
Expected forfeiture (executives) 
Contractual term of up to 
Suboptimal exercise multiple (employees) 
Suboptimal exercise multiple (executives) 

2006 

0% 
40% 
5% 
4 years 
10% 
10% 

2007 

2008 

0% 
30%-46% 
3.9%-5.1% 
20% 
10% 
7 years 
1.6 
1.6 

0% 
37%-64% 
1.4%-3.8% 
15% 
10% 
7 years 
1.6 
1.2 

The  fair  value  for  rights  to  purchase  shares  of  common  stock  under  the  Company’s  employee  share  purchase  plan  was 
estimated  on  the  date  of  grant  using  the  same  assumptions  set  forth  above  for  the  years  ended  2008,  2007  and  2006  except  the 
expected life, which was assumed to be six to 24 months, and except the expected volatility, which was assumed to be in a range of 
21%-42% in 2007.  

During the  years ended December 31, 2006, 2007 and  2008, the Company recognized  equity-based compensation expense 

related to employee stock options in the amount of $2,204, $2,131 and $2,922, respectively, as follows: 

Cost of revenue 
Research and development, net 
Sales and marketing 
General and administrative 
Total equity-based compensation expense 

Year ended December 31, 
2007 

2008 

2006 

    $ 

53 
656 
449 
1,046 
    $  2,204 

  $ 

83 
935 
334 
779 
  $  2,131 

  $ 

112 
1,088 
531 
1,191 
  $  2,922 

Net income for the year ended December 31, 2007 was $277 lower than had the Company continued to account for equity-
based compensation expense using the Black-Scholes option pricing model.  Basic net income per share for the year ended December 
31,  2007  was  $0.02  lower  than  had  the  Company  continued  to  account  for  equity-based  compensation  expense  using  the  Black-
Scholes  option  pricing  model.    Diluted  net  income  per  share  for  the  year  ended  December  31,  2007  was  $0.01  lower  than  had  the 
Company continued to account for equity-based compensation expense using the Black-Scholes option pricing model. 

As of December 31, 2006, 2007 and 2008, there were balances of $1,253, $1,530 and $2,422, respectively, of unrecognized 

compensation expense related to unvested awards. 

sf-2645631  

F-20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
   
 
 
     
   
   
 
 
     
   
   
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Fair value of financial instruments: 

The carrying amount of cash, cash equivalents, bank deposits, trade receivables, other accounts receivable, trade payables and 
other accounts payable approximates  fair value  due  to the  short-term  maturities of these instruments.  The fair value  of  marketable 
securities  (classified  as  available-for-sale)  is  based  on  quoted  market  prices  at  year  end. The  fair  value  of  derivative  instruments  is 
estimated by obtaining quotes from banks. 

Comprehensive income (loss): 

The  Company  accounts  for  comprehensive  income  (loss)  in  accordance  with  SFAS  No.  130,  ―Reporting  Comprehensive 
Income‖.  This statement establishes standards for the reporting and display of comprehensive income (loss) and its components in a 
full set of general purpose financial statements.  Comprehensive income (loss) generally represents all changes in stockholders’ equity 
during  the  period  except  those  resulting  from  investments  by,  or  distributions  to,  stockholders.    The  Company  determined  that  its 
items  of  other  comprehensive  income  (loss)  relate  to  unrealized  gains  and  losses  on  hedging  derivative  instruments  and  unrealized 
gains and losses on available-for-sale securities. 

Concentration of credit risk: 

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash, cash 
equivalents, bank deposits,  marketable securities and trade receivables.  The Company invests its surplus cash in cash deposits and 
marketable securities in financial institutions and has established guidelines relating to the diversification and maturities that maintain 
safety and liquidity. 

The  Company  invests  its  cash  and  cash  equivalents  in  highly  liquid  investments  with  original  maturities  of  generally  12 
months  or  less  at  the  time  of  purchase  and  maintains  them  with  reputable  major  financial  institutions.  Cash  held  by  foreign 
subsidiaries is generally held in short-term time deposits denominated in the local currency and in dollars. Nonetheless, deposits with 
these banks exceed the Federal Deposit Insurance Corporation (―FDIC‖) insurance limits or similar limits in foreign jurisdictions, to 
the extent such deposits are even insured in such foreign jurisdictions.  While the Company monitors on a systematic basis the cash 
and cash equivalent balances in the operating accounts and adjust the balances as appropriate, these balances could be impacted if one 
or more of the financial institutions with which the Company deposit fails or is subject to other adverse conditions in the financial or 
credit markets.  To date the Company have experienced no loss of principal or lack of access to its invested cash or cash equivalents; 
however,  the  Company  can  provide  no  assurance  that  access  to  its  invested  cash  and  cash  equivalents  will  not  be  affected  if  the 
financial  institutions  in  which  the  Company  hold  its  cash  and  cash  equivalents  fail  or  the  financial  and  credit  markets  continue  to 
worsen.  Furthermore,  the  Company  holds  an  investment  portfolio  consisting  principally  of  corporate  bonds  and  securities  and  U.S. 
government and agency securities. The Company intends, and has the ability, to hold such investments until recovery of temporary 
declines in market value or maturity; however, the Company can provide no assurance that it will recover declines in the market value 
of its investments. 

Interest income was $2,822 in 2006, $3,014 in 2007 and $3,329 in 2008.  The Company is exposed primarily to fluctuations 
in  the  level  of  U.S.  and  EMU  interest  rates.    To  the  extent  that  interest  rates  rise,  fixed  interest  investments  may  be  adversely 
impacted, whereas a decline in interest rates may decrease the anticipated interest income for variable rate investments. 

The  Company  is  exposed  to  financial  market  risks,  including  changes  in  interest  rates.    The  Company  typically  does  not 
attempt to reduce or eliminate its market exposures on its investment securities because the majority of its investments are short-term. 

The  Company’s  trade  receivables  are  geographically  diverse  and  are  derived  from  sales  to  OEMs,  mainly  in  the  United 
States,  Europe  and  Asia.    Concentration  of  credit  risk  with  respect  to  trade  receivables  is  limited  by  credit  limits,  ongoing  credit 
evaluation and account monitoring procedures.  The Company performs ongoing credit evaluations of its customers and to date has 
not  experienced  any  material  losses.    The  Company  makes  judgments  on  its  ability  to  collect  outstanding  receivables  and  provides 
allowances for the portion of receivables for which collection becomes doubtful.  Provisions are made based upon a specific review of 
all significant outstanding receivables.  In determining the provision, the Company considers the historical collection experience and 
current  economic  trends.  Allowance  for  doubtful  accounts  amounted  to  $868  and  $743  as  of  December 31,  2007  and  2008, 
respectively. 

The Company has no off-balance-sheet concentration of credit risk. 

sf-2645631  

F-21 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Derivative and hedging activities: 

Statement  of  Financial  Accounting  Standard  No.  133  ―Accounting  for  Derivative  Instruments  and  Hedging  Activities‖ 
(―SFAS No. 133‖), as amended, requires the Company to recognize all derivatives on the balance sheet at fair value.  Derivatives that 
are  not  hedges  must  be  adjusted  to  fair  value  through  income.    If  the  derivative  is  a  hedge,  depending  on  the  nature  of  the  hedge, 
changes  in  the  fair  value  of  derivatives  are  either  offset  against  the  change  in  fair  value  of  the  hedged  assets,  liabilities,  or  firm 
commitments through earnings or recognized in other comprehensive income (loss) until the hedged item is recognized in earnings.  
The ineffective portion of a derivative’s change in fair value is immediately recognized in earnings. 

To protect against the increase in value of forecasted foreign currency cash flow resulting from salaries paid in Israeli NIS 
and Euro during the year, the Company instituted in the second quarter of 2007, a foreign currency cash flow hedging program.   The 
Company  hedges  portions  of  the  anticipated  payroll  of  its  Israeli  employees  denominated  in  NIS  and  for  its  Irish  employees 
denominated in Euro for a period of one to twelve months with forward and put option contracts. 

During 2007 and 2008, the Company recorded accumulated other comprehensive income of $65 and $80, respectively, from 
its  forward  and  put  option  contracts  in  respect  to  anticipated  payroll  for  its  Israeli  and  Irish  employees  .    Such  amounts  will  be 
recorded in the consolidated statements of operations in the following year. 

The  Company  recognized  a  net  gain  of  $170  and  $20  during  the  years  ended  December 31,  2007  and  2008,  respectively, 

related to forward and put options contracts. 

The Company measured the fair value of the contracts in accordance with Statement of Financial Accounting Standard No. 

157 ―Fair Value Measurements‖ (see Note 3). 

Advertising expenses: 

Advertising expenses are charged to consolidated statements of operations as incurred.  Advertising expenses for the years 

ended December 31, 2006, 2007 and 2008 were $218, $544 and $720, respectively. 

Treasury stock: 

The  Company  repurchases  its  common  stock  from  time  to  time  pursuant  to  a  board-authorized  share  repurchase  program 
through open market purchases, privately negotiated transactions and repurchase plans in accordance with Rule 10b5-1 of the United 
States  Securities  Exchange  Act  of  1934,  as  amended.    The  repurchased  common  stock  is  held  as  treasury  stock.  The  Company 
presents the cost of the repurchased treasury stock as a reduction in its stockholders’ equity.  Upon reissuance of shares of treasury 
stock,  the  Company  charges  the  excess  of  the  repurchase  cost  over  reissuance  price  using  the  weighted-average  method  to 
accumulated deficit, in accordance with Accounting Principles Board Opinion No. 6, ―Status of Accounting Research Bulletins.‖ 

Net income (loss) per share of common stock: 

Basic net income (loss) per share is computed based on the weighted-average number of shares of common stock outstanding 
during  each  year.    Diluted  net  income  per  share  is  computed  based  on  the  weighted-average  number  of  shares  of  common  stock 
outstanding during each year, plus dilutive potential shares of common stock considered outstanding during the year, in accordance 
with SFAS No. 128, ―Earnings Per Share.‖ 

(in thousands except per share data)  

Numerator: 

Year ended December 31, 

2006 

2007 

2008 

Numerator for basic and diluted net income (loss) per share 

  $ 

(98)    $ 

1,291    $ 

8,565 

Denominator: 

Denominator for basic net income (loss) per share 

19,191     

19,606     

20,009 

sf-2645631  

F-22 

 
 
 
 
 
 
 
 
   
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

(in thousands except per share data)  

Effect of employee stock options 

Denominator for diluted net income (loss) per share  

Year ended December 31, 

2006 

2007 

2008 

— 
19,191 

544     
20,150     

566 
20,575 

Basic net income (loss) per share  
Diluted net income (loss) per share  

  $ 
  $ 

(0.01)    $ 
(0.01)    $ 

0.07    $ 
0.06    $ 

0.43 
0.42 

The  weighted  average  number  of  shares  related  to  the  outstanding  options  excluded  from  the  calculation  of  diluted  net 
income  (loss)  per  share,  since  their  effect  was  anti-dilutive,  were  4,717,761,  1,902,560  and  1,442,691  shares  for  the  years  ended 
December 31, 2006, 2007 and 2008, respectively. 

Recently issued accounting standards: 

In  December  2007,  the  Financial  Accounting  Standards  Board  (the  ―FASB‖)  issued  Statements  of  Financial  Accounting 
Standards (―SFAS‖) 141R ―Business Combinations‖ (―SFAS 141R‖).  SFAS 141R establishes principles and requirements for how an 
acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, any noncontrolling 
interest in the acquiree and the goodwill acquired.  SFAS 141R also establishes disclosure requirements to enable the evaluation of the 
nature and financial effects of the business combination.  This statement is effective for the Company beginning January 1, 2009.  The 
impact  of  the  adoption  of  SFAS  141R  on  the  Company’s  consolidated  financial  position  and  results  of  operations  will  largely  be 
dependent on the size and nature of the business combinations it completes after the adoption of this statement. 

In February 2008, the FASB issued FASB Staff Position (―FSP‖) 157-2 ―Effective Date of FASB Statement No. 157‖ (―FSP 
157-2‖),  which  delays  the  effective  date  of  SFAS  157  ―Fair  Value  Measurements‖  (―SFAS  157‖)  for  all  nonfinancial  assets  and 
nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at 
least annually).  SFAS 157 establishes a framework for measuring fair value and expands disclosures about fair value measurements.  
FSP  157-2  partially  defers  the  effective  date  of  SFAS 157  to  fiscal  years  beginning  after  November 15,  2008,  and  interim  periods 
within  those  fiscal  years  for  items  within  the  scope  of  the  FSP  157-2.    The  adoption  of  SFAS  157  for  all  nonfinancial  assets  and 
nonfinancial  liabilities  is  effective  for  the  Company  beginning  January 1,  2009.    The  Company  does  not  expect  the  impact  of  this 
adoption to be material. 

In March 2008, the FASB issued SFAS No. 161 ―Disclosures about Derivative Instruments and Hedging Activities‖ (―SFAS 
No. 161‖),  which  will  require  increased  disclosures  about  an  entity’s  strategies  and  objectives  for  using  derivative  instruments;  the 
location  and  amounts  of  derivative  instruments  in  an  entity’s  financial  statements;  how  derivative  instruments  and  related  hedged 
items are accounted for under SFAS No. 133, and how derivative instruments and related hedged items affect its financial position, 
financial performance, and cash flows.  Certain disclosures will also be required with respect to derivative features that are credit risk-
related.  SFAS No. 161 is effective for the Company beginning on January 1, 2009 on a prospective basis.   The Company does not 
expect this standard to have a material impact on its consolidated results of operations or financial condition.  

In  April  2008,  the  FASB  issued  FSP  142-3  ―Determination  of  the  Useful  Life  of  Intangible  Assets‖  (―FSP  142-3‖).   This 
guidance is intended to improve the consistency between the useful life of a recognized intangible asset under SFAS 142 ―Goodwill 
and Other Intangible Assets‖ (―SFAS 142‖), and the period of expected cash flows used to measure the fair value of the asset under 
SFAS 141R when the underlying arrangement includes renewal or extension of terms that would require substantial costs or result in a 
material modification to the asset upon renewal or extension.  Companies estimating the useful life of a recognized intangible asset 
must  now  consider  their  historical  experience  in  renewing  or  extending  similar  arrangements  or,  in  the  absence  of  historical 
experience,  must  consider  assumptions  that  market  participants  would  use  about  renewal  or  extension  as  adjusted  for  SFAS  142’s 
entity-specific factors.  FSP 142-3 is effective for the Company beginning January 1, 2009.  The Company does not expect the impact 
of the adoption of FSP 142-3 to be material. 

In October 2008, the FASB issued FSP No. 157-3, ―Determining the Fair Value of a Financial Asset When the Market for 
That Asset Is Not Active‖ (―FSP157-3‖).  FSP 157-3 amends SFAS 157 ―Fair Value Measurements,‖ to provide guidance regarding 
the manner in which SFAS 157 should be applied in determining fair value of a financial asset when there is no active market for such 
asset at the measurement date. The Company does not expect the impact of the adoption of FSP 157-3 to be material. 

sf-2645631  

F-23 

 
 
   
   
   
   
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

NOTE 2:  MARKETABLE SECURITIES 

The following is a summary of available-for-sale marketable securities at December 31, 2007 and 2008: 

Certificates of deposits 
U.S. government and agency securities 
Corporate bonds and securities 

U.S. government and agency securities 
Corporate bonds and securities 

Amortized 
cost 

As at December 31, 2008 

Gross 
unrealized 
gains 

Gross 
unrealized 
losses 

  $  1,743 
6,401 
    23,903 
  $  32,047 

  $ 

  $ 

8 
85 
30 
123 

  $ 

  $ 

- 
- 
(292) 
(292) 

Amortized 
cost 

As at December 31, 2007 

Gross 
unrealized 
gains 

Gross 
unrealized  
losses 

 $    4,997  
     23,609 
 $  28,606 

 $            8 
            13  
$          21 

 $             - 
            (79) 
$         (79) 

Fair 
value 

  $  1,751 
6,486 
    23,641 
  $ 31,878 

Fair 
value 

$ 5,005 
   23,543 
$ 28,548 

The following table summarizes our investments in marketable securities by the contractual maturity date of the security: 

Amortized 
cost 

As at December 31, 2008 

Gross 
unrealized 
gains 

Gross 
unrealized 
losses 

Fair 
value 

Due in one year or less 
Due after one year to two years 

 $    21,959  
       10,088 
 $    32,047 

 $          55 
             68  
$         123 

 $        (168) 
           (124) 
$         (292) 

$ 21,846 
  10,032 
$ 31,878 

Of the unrealized losses outstanding as of December 31, 2008, $62 of the unrealized losses was outstanding for more than 12 
months and $230 of the unrealized losses was outstanding for less than 12 months.  The total fair value of marketable securities with 
outstanding  unrealized  losses  for  more  than  12  months  as  of  December 31,  2008  amounted  to  $4,846,  and of  marketable  securities 
with  outstanding  unrealized  losses  for  less  than  12  months  amounted  to  $10,538.  Of  the  unrealized  losses  outstanding  as  of 
December 31, 2007, the entire amount of $79 was outstanding for less than 12 months. The total fair value of marketable securities 
with outstanding unrealized losses as of December 31, 2007 amounted to $17,491. 

Declines  in  the  fair  value  of  available-for-sale  securities  below  their  cost  that  are  deemed  to  be  other  than  temporary  are 
reflected in earnings as realized losses.  In estimating other-than-temporary impairment losses, management considers, among other 
things, (i) the length of time and the extent to which the fair value has been less than cost, (ii) the financial condition and near-term 
prospects of the issuer, and (iii) the intent and ability of the Corporation to retain its investment in the issuer until maturity or for a 
period of time sufficient to allow for any anticipated recovery in cost. 

Management  has  the  ability  and  intent  to  hold  the  securities  which  incurred  losses  until  maturity  or  for  a  period  of  time 
sufficient for a recovery of cost.  The unrealized losses are largely due to increases in market interest rates over the yields available at 
the time the underlying securities were purchased.  The fair value is expected to recover as the bonds approach their maturity date or 
re-pricing date or if market yields for such investments decline.  Management does not believe any of the securities are impaired due 
to reasons of credit quality.  Accordingly, as of December 31, 2007 and 2008, management believes the losses detailed in the tables 
above are temporary and no impairment loss has been realized in the Company consolidated statements of operations. 

sf-2645631  

F-24 

 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Proceeds from maturity and sales of available-for-sale securities during 2008 were $24,578.  Gross realized gains and losses 

from the sale of available-for-sale securities during 2008 were $89 and $376, respectively. 

NOTE 3: FAIR VALUE OF FINANCIAL INSTRUMENTS 

In September 2006, the FASB issued SFAS No. 157 ―Fair Value Measurements‖ (―SFAS No. 157‖).  SFAS No. 157 defines 
fair  value,  establishes  a  framework  for  measuring  fair  value  and  expands  disclosure  of  fair  value  measurements.    SFAS  No.  157 
applies to other accounting pronouncements that require or permit fair value measurements and accordingly, does not require any new 
fair value measurements.  The provisions of SFAS No. 157 were adopted by the Company on January 1, 2008 for financial assets and 
liabilities, and will be adopted by the Company on January 1, 2009 for non-financial assets and liabilities. 

SFAS No. 157 establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value.  
The  hierarchy  gives  the  highest  priority  to  unadjusted  quoted  prices  in  active  markets  for  identical  assets  or  liabilities  (Level  1 
measurements) and the lowest priority to unobservable inputs (Level 3 measurements).  The three levels of the fair value hierarchy 
under SFAS No. 157 are described below: 

Level 1 

Level 2 

Level 3 

Unadjusted quoted prices in active markets that are accessible on the measurement 
date for identical, unrestricted assets or liabilities; 

Quoted prices in markets that are not active, or inputs that are observable, either 
directly or indirectly, for substantially the full term of the asset or liability; and 

Prices or valuation techniques that require inputs that are both significant to the fair 
value measurement and unobservable (supported by little or no market activity). 

In accordance with SFAS 157, the Company measures its marketable securities and foreign currency derivative contracts at 

fair value. Marketable securities are classified within Level 1. This is because these assets are valued using quoted market prices. 
Foreign currency derivative contracts are classified within Level 2 as the valuation inputs are based on quoted prices and market 
observable data of similar instruments. 

The table below sets forth the Company’s financial assets measured at fair value by level within the fair value hierarchy.  As 
required by SFAS No. 157, assets and liabilities are classified in their entirety based on the lowest level of input that is  significant to 
the fair value measurement. 

Description 
Marketable securities 
Derivative assets 

December 31, 2008 
31,878 
145 

  $ 
  $ 

Level I 
$  31,878 
— 
$ 

Level II 

$ 
$ 

— 
145 

Level III 
— 
— 

$ 
$ 

NOTE 4: PROPERTY AND EQUIPMENT, NET 

Composition of assets, grouped by major classifications, is as follows: 

Cost: 

Computers, software and equipment 

Office furniture and equipment 

Leasehold improvements 

Less – Accumulated depreciation 

Depreciated cost 

sf-2645631  

F-25 

Year ended December 31, 

2007 

2008 

  $  11,150 

  $  10,727 

960 

894 

1,126 
13,236 

668 
12,289 

(11,610)     

(11,018) 

  $ 

1,626 

  $ 

1,271 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
  
   
   
   
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Depreciation expenses were $1,422, $882 and $673 for the years ended December 31, 2006, 2007 and 2008, respectively. 

In the fourth quarter of 2008, the Company recorded an impairment charge of $138 for SATA-related fixed assets associated 
with  the  Company’s  restructuring  of  its  SATA  activities.    In  the  second  quarter  of  2006,  there  was  a  decrease  in  the  amount  of 
property  and  equipment,  net,  of  $522  as  a  result  of  the  divestment  of  the  Company’s  GPS  technology  and  associated  business  to 
Glonav (for more details see Note 5). 

NOTE 5:  INVESTMENT IN OTHER COMPANY, NET 

On June 23, 2006, the Company divested its GPS technology and associated business to Glonav Inc. (―Glonav‖) in return for 
an equity ownership of 19.9% in Glonav on a fully diluted basis.  CEVA’s valuation of its equity investment in Glonav was $5,984 
based on an independent expert’s valuation in consideration of the assets and cash contributed to Glonav.  The determination of the 
amount of reduction recorded for goodwill and intangible assets for the GPS technology and business was calculated in accordance 
with paragraph 39 in SFAS No. 142 ―Goodwill and Other Intangible Assets‖ in consideration of the fair value of the  GPS technology 
and business purchased by Glonav and the fair value of the Company, both based on an independent valuation.  The investment in 
Glonav was recorded as an ―investment in other company, net‖ on the consolidated balance sheet as of December 31, 2007 and stated 
at cost given that the Company’s equity investment in Glonav represented less than 20% of Glonav’s voting stock and in consideration 
of  the  guidance  provided  in  Accounting  Principles  Board  Opinion  No.  18  ―The  Equity  Method  of  Accounting  for  Investments  in 
Common  Stock,‖  the  Company  did  not  have  the  ability  to  exercise  significant  influence  over  operating  and  financial  policies  of 
Glonav.  Since Glonav was a highly leveraged entity and received additional funding to continue its operations after the divestment by 
the Company, the gain resulting from the divestment of the GPS technology and associated business in the total amount of $1,751 was 
deferred and presented in the consolidated balance sheet as of December 31, 2007 as a deduction from ―investment in other company.‖  
The excess of the consideration from the divestment over the net book value of the assets in the amount of $1,751 is set forth below: 

Equity investment in Glonav 
Goodwill  
Intangible asset  
Net working capital  
Transaction cost related to the GPS divestment 
Deferred gain related to the GPS divestment 

Investment in other company, net: 
Investment in other company 
Deferred gain 
Total investment in other company, net 

  $  5,984 
(1,900) 
(845) 
(522) 
(966) 
  $  1,751 

December 31, 
2007 
  $  5,984 
(1,751) 
  $  4,233 

In  January  2008,  the  Company  divested  its  entire  equity  investment  in  Glonav  following  Glonav’s  acquisition  by  NXP 
Semiconductors  for  an  initial  cash  payment  of  $85,000,  plus  up  to  an  additional  $25,000  in  cash  payable  to  all  of  Glonav’s 
stockholders,  contingent  upon  Glonav  reaching  certain  revenue  and  product  development  milestones  within  the  two  years  after  the 
acquisition.  In February 2008, the Company received its portion of the initial cash payment, less 10% which is being held in escrow 
to satisfy indemnification claims and less its portion of certain fees and expenses incurred in connection with the transaction.  After 
the deductions, the Company’s portion of the initial cash payment  totaled $14,561.  During 2008, the Company  received additional 
payments of $1,790 in connection with Glonav’s achievement of its first, second and third product development milestones.  In total, 
the  Company  received  $16,351  during  2008.    In  2008,  the  Company  recorded  a  capital  gain  of  $12,118  from  the  divestment  of  its 
equity  investment  in  Glonav  (including  the  deferred  gain  of  $1,751 resulting  from  the  recognition  of  the  deferred  gain,  as  detailed 
above) and a tax expense of $3,104 related to such capital gain. 

sf-2645631  

F-26 

 
 
   
   
   
   
 
   
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

NOTE 6: GOODWILL AND OTHER INTANGIBLE ASSETS, NET 

Year ended December 31, 2007 

Year ended December 31, 2008 

Gross 
Carrying 
Amount 

Accumulated 
Impairment 
Loss/Asset 
write down 

Accumulated 
Amortization 

Net 

Gross 
Carrying 
Amount 

Accumulated 
Impairment 
Loss/Asset 
write down 

Accumulated 
Amortization 

Net 

Goodwill 

  $  38,398   $ 

1,900   $ 

—   $  36,498   $  38,398   $ 

1,900   $ 

—   $  36,498 

Other intangible assets –

amortizable 

Parthus name 

Patent portfolio 

Current technology and 
customer backlog 

Purchased technology 

610    

478    

132    

—    

610    

478    

132    

2,247    

640    

1,607    

—    

2,247    

640    

1,607    

2,824    

1,264    

1,560    

—    

2,824    

1,264    

1,560    

347    

—    

294    

53    

347    

—    

347    

Total identifiable intangible assets 

  $ 

6,028   $ 

2,382   $ 

3,593   $ 

53   $ 

6,028   $ 

2,382   $ 

3,646   $ 

— 

— 

— 

— 

— 

Intangible assets primarily represent the acquisition of certain intellectual property together with the value of patents acquired 

in the combination with Parthus. 

In the second quarter of 2006, there was a decrease in the amount of goodwill and other intangible assets, net, of $1,900 and 
$845,  respectively,  as  a  result  of  the  divestment  of  the  Company’s  GPS  technology  and  associated  business  to  Glonav  (for  more 
details see Note 5). 

Amortization  expenses  amounted  to  $414,  $148  and  $53  for  the  years  ended  December  31,  2006,  2007  and  2008, 

respectively. 

NOTE 7: PREPAID EXPENSES AND OTHER ACCOUNTS RECEIVABLE 

PREPAID EXPENSES 

Prepaid leased design tools 

Prepaid directors and officers insurance 

Prepaid car leases 

Prepaid rent 

IT consumables 

sf-2645631  

F-27 

Year ended December 31, 

2007 

2008 

  $ 

336    $ 

981 

90   

172   

216   

17   

75 

190 

113 

230 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Other prepaid expenses 

OTHER ACCOUNTS RECEIVABLE 

Taxes 

Rental deposits 

Interest receivable 

Other  

NOTE 8: ACCRUED EXPENSES AND OTHER PAYABLES 

Accrued compensation and benefits 

Restructuring accruals (see Note 13) 

Engineering accruals 

Professional fees 

Other accruals 

NOTE 9: STOCKHOLDERS’ EQUITY 

a. Common stock: 

Year ended December 31, 

2007 

2008 

  $ 

73   
904    $ 

84 
1,673 

Year ended December 31, 

2007 

2008 

  $ 

1,260    $ 

2,286 

144   

718   

88 

428 

269   
2,391    $ 

446 
3,248 

  $ 

Year ended December 31, 

2007 

2008 

  $ 

5,208    $ 

6,537 

868   

933   

795   

645 

686 

956 

648   

1,622 
8,452    $  10,446 

  $ 

Holders  of  the  common  stock  are  entitled  to  one  vote  per  share  on  all  matters  to  be  voted  upon  by  the  Company’s 
stockholders.  In the event of liquidation, dissolution or winding up, holders of the common stock are entitled to share ratably in all of 
the  Company’s  assets.    The  Board  of  Directors  may  declare  a  dividend  out  of  funds  legally  available  therefore  and  the  holders  of 
common  stock  are  entitled  to  receive  ratably  any  such  dividends.    Holders  of  common  stock  have  no  preemptive  rights  or  other 
subscription rights to convert their shares into any other securities. 

sf-2645631  

F-28 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

During  2006, 2007 and  2008, the  Company issued  407,073, 703,553 and  250,892 shares of common  stock under its  stock 

option and purchase programs for a consideration of $1,804, $4,816 and $1,636, respectively. 

b. Preferred stock: 

The  Company  is  authorized  to  issue  up  to  5,000,000  shares  of  ―blank  check‖  preferred  stock,  par  value  $0.001  per  share.  
Such  preferred  stock  may  be  issued  by  the  Board  of  Directors  from  time  to  time  in  one  or  more  series,  with  such  designations, 
preferences and relative, participating, optional or other special rights of such series, and any qualifications, limitations or restrictions 
thereof; including the dividend rights, dividend rates, conversion rights, exchange rights, voting rights, rights and terms of redemption 
(including sinking and purchase fund provisions), the redemption price or prices, the dissolution preferences and the rights  in respect 
of any distribution of assets of any wholly unissued series of preferred stock and the number of shares constituting any such series, 
and the designation thereof. 

c. Share repurchase program: 

In  August  4, 2008,  the  Company  announced  that  its  board  of  directors  approved  a  share  repurchase  program  for  up  to 
1 million  shares  of  common  stock.    On  September  3,  2008,  the  Company  announced  that  it  adopted  a  share  repurchase  plan  in 
accordance with Rule 10b5-1 of the United States Securities Exchange Act of 1934, as amended (the ―10b5-1 Plan‖), to repurchase up 
to 500,000 of the 1  million shares of common  stock authorized by the board for repurchase pursuant to the  Company’s repurchase 
program. 

In 2008, the Company repurchased 752,763 shares of common stock at an average purchase price of $ 7.73 per share, for an 
aggregate purchase price of $ 5,821.  The Company has fully utilized the shares available for repurchase under the 10b5-1 Plan.  As of 
December 31, 2008, 247,237 shares of common stock remain authorized for repurchase pursuant to the Company repurchase program. 

Subsequent  to  2008  year-end,  the  Company  repurchased  an  additional  47,173  shares  of  its  common  stock  at  a  weighted 
average price per share of $6.44 through open market purchases and privately negotiated transactions in accordance with Rule 10b-18 
of  the  United  States  Securities  Exchange  Act  of  1934,  as  amended.    Also  subsequent  to  2008  year-end,  the  Company’s  board  of 
directors approved the adoption of another 10b5-1 Plan in February 2009 authorizing the repurchase of 200,064 shares of its common 
stock, representing the remaining shares available for repurchase pursuant to the board-authorized share repurchase program.  As of 
March 6, 2009, 50,000 shares of the Company’s common stock were repurchased pursuant to the 10b5-1 Plan at a weighted average 
price per share of $5.49. 

The  repurchases  of  common  stock  are  accounted  for  as  treasury  stock,  and  result  in  a  reduction  of  stockholders’  equity.  
When treasury shares are reissued, the Company accounts for the reissuance in accordance with Accounting Principles Board Opinion 
No. 6,  ―Status  of  Accounting  Research  Bulletins‖  and  charges  the  excess  of  the  repurchase  cost  over  reissuance  price  using  the 
weighted average method to accumulated deficit. In the event the repurchase cost using the weighted average method is lower than the 
reissuance price, the Company credits the difference to additional paid-in capital. 

In 2008, the Company issued 92,568 shares of common stock, out of treasury stock, to employees who exercised their stock 

options or purchased shares from the Company’s 2002 Employee Stock Purchase Plan (―ESPP‖). 

d. Employee and non-employee stock plans: 

The Company grants stock options to employees and directors of the Company and its subsidiaries and provides the right to 
purchase stock pursuant to the ESPP to employees of the Company and its subsidiaries.  The Company has elected to follow SFAS 
123(R) and related interpretations in accounting for its stock option plans.  SFAS 123(R) supersedes APB 25 for periods beginning in 
fiscal 2006.  Most of the options granted under these plans have been granted at the fair market value of the Company’s common stock 
on grant date.  An equity-based compensation expense of $2,204, $2,131 and $2,922 in respect of options granted to employees and 
directors is reflected in the consolidated statements of operations for the years ended December 31, 2006, 2007 and 2008, respectively, 
as required under SFAS 123(R). 

During 2008, the Company granted options to purchase 1,219,500 shares of common stock, at exercise prices ranging from 
$7.36 to $9.80 per share, and the Company issued 250,892 shares of common stock under its stock option and purchase plans  for a 
consideration of $1,636.  Options totaling 203,955 shares with a weighted average exercise price of $9.74 were forfeited or expired in 

sf-2645631  

F-29 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

2008,  primarily  reflecting  departures  of  employees  and  expiration  of  options  which  were  granted  in  2001.    Options  to  purchase 
4,522,154 shares were outstanding at December 31, 2008.  During 2007, the Company granted options to purchase 939,500 shares of 
common stock, at exercise prices ranging from $7.22 to $9.18 per share, and the Company issued 703,753 shares of common stock 
under its stock option and purchase plans  for a consideration of $4,816.  Options totaling 1,103,697 shares with a weighted average 
exercise  price  of  $10.63  were  forfeited  or  expired  in  2007,  primarily  reflecting  departures  of  employees  and  expiration  of  options 
which  were  granted  in  2000.    Options  to  purchase  3,588,670  shares  were  outstanding  at  December  31,  2007.    During  2006,  the 
Company granted options to purchase 335,000 shares of common stock, at exercise prices ranging from $5.50 to $7.59 per share, and 
the  Company  issued  407,073  shares  of  common  stock  under  its  stock  option  and  purchase  plans  for  a  consideration  of  $1,804.  
Options  totaling  1,017,937  shares  with  a  weighted  average  exercise  price  of  $9.59  were  forfeited  in  2006,  primarily  reflecting 
departures  of  employees  and  expiration  of  options  which  were  granted  in  1999.    Options  to  purchase  4,250,910  shares  were 
outstanding at December 31, 2006. 

A  summary  of  the  Company’s  stock  option  activity  and  related  information  for  the  year  ended  December  31,  2008,  is  as 

follows: 

Weighted 
average exercise 
price 

Weighted 
average 
remaining 
contractual term 

Aggregate 
intrinsic value 
($000) 

Number of 
options 

Outstanding at the beginning of the year 

Granted  

Exercised 

Forfeited or expired 

Outstanding at the end of the year 

Vested or expected to vest as of December 31 

Exercisable as of December 31 

    3,588,670    $ 

7.33   

    1,219,500     

8.98   

(82,061)    

6.75   

    (203,955)    

9.74   

    4,522,154    $ 

7.68 

    4,284,854    $ 

7.65 

    2,529,060    $ 

7.23 

4.8 

4.7 

3.9 

$          - 

$          - 

$          - 

The weighted-average grant-date fair value of options granted during the twelve months ended December 31, 2006, 2007 and 
2008 was $1.9, $2.1 and $2.7, respectively.  The total intrinsic value of option exercised during the years ended December 31, 2006, 
2007 and 2008 was $122, $995 and $231, respectively. 

The options granted to employees and directors of the Company and its subsidiaries which were outstanding as of December 

31, 2008 have been classified into a range of exercise prices as follows: 

Exercise price 
(range) 
$ 

4.25 

4.26-7.59 

7.60-10.40 

10.41-17.64 

Options 
outstanding as of 
December 31, 2008 

Weighted average 
remaining contractual 
life (years) 

Weighted average 
exercise price $ 

Options exercisable as of 
December 31, 2008 

Weighted average 
exercise price of 
options exercisable $ 

296,251   

2,232,643   

1,853,335   

139,925   
4,522,154   

4.3 

4.4 

5.7 

0.2 
4.8 

$ 

4.25 

296,251   

$ 

4.25 

6.59 

9.03 

14.33 
7.68 

$ 

1,642,815   

450,069   

6.62 

9.18 

139,925   
2,529,060   

$ 

14.33 
7.23 

sf-2645631  

F-30 

 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

2003 Director Stock Option Plan 

The Company’s 2003 Director Stock Option Plan (the ―Director Plan‖) was adopted by the Board of Directors in April 2003 
and by the stockholders in June 2003.  Up to 700,000 shares of common stock, subject to adjustment in the event of stock splits and 
other similar events, were reserved for issuance under the Director Plan, which became effective on June 18, 2003. 

A summary of activities relating to options granted to purchase common stock under the Director Plan is as follows: 

Year ended December 31, 

2006 

2007 

2008 

Number of 
options 

Weighted 
average exercise 
price 

Number of 
options 

Weighted 
average exercise 
price 

Number of 
options 

Weighted 
average exercise 
price 

Outstanding at the beginning of the year 

    581,000    $ 

7.30     687,000    $ 

7.02     667,500    $ 

7.03 

Granted 

Exercised 

Forfeited or expired 

Outstanding at the end of the year 

    132,000     

5.76    

—     

—    

—     

—    

(19,500)    

6.87    

(26,000)    

6.88    

—     

—    

—     

—     

—     

— 

— 

— 

    687,000    $ 

7.02     667,500    $ 

7.03     667,500    $ 

7.03 

The Director Plan provides for the grant of nonqualified stock options to non-employee directors.  Options must be granted at 
an exercise price equal to the fair market value of the common stock on the date of grant.  Options may not be granted for a  term in 
excess of ten years.  The Director Plan permits the following forms of payment of the exercise price of options: (i) payment by cash or 
certified  or  bank  check,  or  (ii)  delivery  to  the  Company  of  an  irrevocable  undertaking  by  a  broker  to  deliver  sufficient  funds  or 
delivery to the Company of irrevocable instructions to a broker to deliver sufficient funds. 

On  June  18,  2003,  each  non-employee  director  on  the  Company’s  board  of  directors  was  granted  an  option  to  purchase 
38,000 shares of common stock.  Any person who subsequently becomes a non-employee director of the Company will automatically 
be granted an option to purchase 38,000 shares of common stock.  Each option will vest as to 25% of the shares underlying the option 
on each anniversary of the option grant. 

On June 18, 2003, each non-employee director who had served on the Company’s Board of Directors for at least six months 
was granted an additional option to purchase 13,000 shares of common stock.  Also on that date, any non-employee director who had 
served  as  a  chairperson  of  a  committee  of  the  Company’s  Board  of  Directors  for  at  least  six  (6)  months  was  granted  an  option  to 
purchase 13,000 shares of common stock.  Under the terms of the Director Plan, on June 30 of each year, beginning in 2004, each 
non-employee  director  who  has  served  on  the  Company’s  Board  of  Directors  for  at  least  six  (6)  months  as  of  such  date  will 
automatically  be  granted  an  option  to  purchase  13,000  shares  of  common  stock,  and  each  non-employee  director  shall  receive  an 
option to purchase 13,000 shares of common stock for each committee on which he or she shall have served as chairperson for at least 
six months prior to such date.  On May 9, 2005, the Company’s Board of Directors approved granting the Chairman of the Board an 
additional option to purchase 15,000 shares of common stock on an annual basis. 

As a result, options to purchase 132,000 shares of common stock were granted during 2006.  In 2007 and 2008, options to 
purchase 132,000 shares of common stock were granted to non-employee directors from the 2000 Stock Incentive Plan as a result of 
an insufficient number of authorized shares under the Director Plan for the automatic director grants. 

The  Company’s Board of Directors  may  grant additional options to purchase  common  stock  with a vesting schedule  to be 
determined  by  the  Board  of  Directors  in  recognition  of  services  provided  by  a  non-employee  director  in  his  or  her  capacity  as  a 
director. 

sf-2645631  

F-31 

 
 
 
 
   
   
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

The Company’s Board of Directors has authority to administer the Director Plan.  The Company’s Board of Directors has the 
authority to adopt, amend and repeal the administrative rules, guidelines and practices relating to the Director Plan and to interpret its 
provisions. 

As of December 31, 2008, options to purchase  13,000 shares of common stock were available for grant under the Director 

Plan. 

2002 Stock Incentive Plan 

The Company’s 2002 Stock Incentive Plan (the ―2002 Plan‖) was adopted by the Board of Directors and sole stockholder in 
July 2002.  Up to 3,300,000 shares of common stock, subject to adjustment in the event of stock splits and other similar events, are 
reserved for issuance under the 2002 Plan. 

A summary of activity of options granted to purchase common stock under the 2002 Plan is as follows: 

Year ended December 31, 

2006 

2007 

2008 

Number of 
options 

Weighted 
average exercise 
price 

Number of 
options 

Weighted 
average exercise 
price 

Number of 
options 

Weighted 
average exercise 
price 

Outstanding at the beginning of the year 

    2,317,436    $ 

6.30     1,971,377    $ 

6.14     1,558,492    $ 

Granted 

Exercised 

Forfeited or expired 

Outstanding at the end of the year 

    203,000     

6.04    

—     

—    

—     

(64,377) 

4.64     (285,931) 

6.90    

(58,706) 

    (484,682) 

7.05     (126,954)    

6.96    

(20,133)    

    1,971,377    $ 

6.14     1,558,492    $ 

5.94     1,479,653    $ 

5.94 

— 

6.31 

6.25 

5.92 

The 2002 Plan provides for the grant of incentive stock options intended to qualify under Section 422 of the Internal Revenue 
Code, nonqualified stock options and restricted stock awards.  Officers, employees, directors, outside consultants and advisors of the 
Company and those of the Company’s present and future parent and subsidiary corporations are eligible to receive awards under the 
2002 Plan.  Under current law, incentive stock options may only be granted to employees. 

Optionees receive the right to purchase a specified number of shares of the common stock at a specified option price, subject 
to the terms and conditions of the option grant.  The Company may grant options at an exercise price less than, equal to or greater than 
the fair market value of the common stock on the date of the grant.  Under current law, incentive stock options and options intended to 
qualify as performance-based compensation under Section  162(m) of the  Internal  Revenue Code  may not be granted  at an exercise 
price less than the fair market value of the common stock on the date of grant, or less than 110% of the fair market value in the case of 
incentive stock options granted to optionees holding more than 10% of the voting power of the Company’s securities.  The 2002 Plan 
permits the Board of Directors to determine how optionees may pay the exercise price of their options, including by cash, check or in 
connection  with a ―cashless exercise‖ through a broker, by surrender of shares of the common stock, or by any combination of  the 
permitted forms of payment. 

The  Company’s  Board  of  Directors  and  its  compensation  committee  have  the  authority  to  administer  the  2002  Plan.    The 
Company’s Board of Directors or its compensation committee has the authority to adopt, amend and repeal the administrative rules, 
guidelines and practices relating to the 2002 Plan and to interpret its provisions. 

As of December 31, 2008, options  to purchase 1,312,561 shares of common stock were available for grant under the 2002 

Plan. 

sf-2645631  

F-32 

 
 
 
 
   
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

2000 Stock Incentive Plan 

In July 2000, the Company adopted the 2000 Stock Incentive Plan (the ―2000 Plan‖). 

A summary of activity of options granted to purchase common stock under the 2000 Plan is as follows: 

Year ended December 31, 

2006 

2007 

2008 

Number of 
options 

Weighted 
average exercise 
price 

Number of 
options 

Weighted 
average exercise 
price 

Number of 
options 

Weighted 
average exercise 
price 

Outstanding at the beginning of the year 

    2,121,947    $ 

11.33     1,592,533    $ 

11.12     1,362,678    $ 

—     

—      939,500 

7.78     1,219,500     

(22,159) 

5.93     (192,612)    

9.42    

(23,355)    

9.07 

8.98 

7.86 

Granted (*) 

Exercised 

Forfeited or expired 

    (507,255) 

12.16     (976,743)    

11.10     (183,822)    

10.12 

Outstanding at the end of the year 

    1,592,533    $ 

11.12     1,362,678    $ 

9.07     2,375,001    $ 

8.95 

(*)  Options to purchase 132,000 shares of common stock were granted to non-employee directors during both 2007 and 2008.  The 

exercise price of such grants was $8.50 and $7.97 in 2007 and 2008, respectively. 

Generally, options granted under our stock incentive plans vest at rates of 25% to 50% of the shares underlying the option 
after one year and the remaining shares vest in equal portions over the following 4 to 12 quarters, such that all shares are  vested after 
two  to  four  years.    Options  granted  to  non-employee  directors  will  vest  as  to  25%  of  the  shares  underlying  the  option  on  each 
anniversary of the option grant. 

As of December 31, 2008, options to purchase 78,885 shares of common stock were available for grant under the 2000 Plan. 

2002 Employee Stock Purchase Plan 

The ESPP was adopted by the Company’s Board of Directors and sole stockholder in July 2002.  The ESPP is intended to 
qualify as an ―Employee Stock Purchase Plan‖ under Section 423 of the U.S. Internal Revenue Code and is intended to provide the 
Company’s employees with an opportunity to purchase shares of common stock through payroll deductions.  At the annual meeting of 
stockholders  held  on  July  18,  2006,  the  stockholders  voted  to  increase  the  number  of  shares  of  common  stock  from  1,000,000  to 
1,500,000.  Accordingly, an aggregate of 1,500,000 shares of common stock (subject to adjustment in the event of future stock splits, 
future  stock  dividends  or  other  similar  changes  in  the  common  stock  or  the  Company’s  capital  structure)  have  been  reserved  for 
issuance and as of December 31, 2008, 217,711 shares were available for future issuance under the ESPP.  In 2006, 2007 and 2008, 
the Company issued 320,537, 205,710 and 168,831 shares of common stock to employees under the ESPP for consideration of $1,374, 
$897 and $1,082, respectively. 

All  of  the  Company’s  employees  who  are  regularly  employed  for  more  than  five  months  in  any  calendar  year  and  work 
20 hours or more per week are eligible to participate in the ESPP.  Non-employee directors, consultants, and employees subject to the 
rules or laws of a foreign jurisdiction that prohibit or make impractical their participation in an employee stock purchase plan are not 
eligible to participate in the ESPP. 

The plan designates offer periods, purchase periods and exercise dates.  Offer periods generally will be overlapping periods 
of 24 months.  Purchase periods generally will be six-month periods.  Exercise dates are the last day of each purchase period.  In the 
event the Company merges with or into another corporation, sells all or substantially all of the Company’s assets, or enters into other 
transactions in which all of the Company’s stockholders before the transaction own less than 50% of the total combined voting power 
of the Company’s outstanding securities following the transaction, the Company’s Board of Directors  or a committee designated by 
the board may elect to shorten the offer period then in progress. 

sf-2645631  

F-33 

 
 
 
 
   
   
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

The price per share at which shares of common stock  may be purchased under the ESPP during any purchase period is the 

lesser of: 

 

85%  of  the  fair  market  value  of  the  common  stock  on  the  date  of  the  grant  of  the  purchase  right,  which  is  the 
commencement of the offer period; or 

 

85% of the fair market value of the common stock on the exercise date, which is the last day of a purchase period. 

The participant’s purchase right is exercised in this manner on each exercise date arising in the offer period unless, on the 
first day of any purchase period, the fair market value of the common stock is lower than the fair market value of the common stock 
on  the  first  day  of  the  offer  period.    If  so,  the  participant’s  participation  in  the  original  offer  period  will  be  terminated,  and  the 
participant will automatically be enrolled in the new offer period effective the same date. 

The ESPP is administered by the Board of Directors or a committee designated by the Board, which will have the authority to 
terminate  or  amend  the  plan,  subject  to  specified  restrictions,  and  otherwise  to  administer  and  resolve  all  questions  relating  to  the 
administration of the plan. 

In accordance with SFAS 123(R), the ESPP is a compensatory plan and as such results in the recognition of compensation 
expense.    For  the  years  ended  December 31,  2006,  2007  and  2008,  the  Company  recognized  $332,  353  and  $431,  respectively,  of 
compensation expense in connection with the ESPP. 

e. Dividend policy: 

The  Company  has  never  declared  or  paid  any  cash  dividends  on  its  capital  stock  and  does  not  anticipate  paying  any  cash 

dividends in the foreseeable future. 

NOTE 10: GEOGRAPHIC INFORMATION AND MAJOR CUSTOMER DATA 

a. Summary information about geographic areas: 

Statement  of  Financial  Accounting  Standards  No.  131,  ―Disclosures  about  Segments  of  an  Enterprise  and  Related 
Information,‖  established  standards  for  reporting  information  about  operating  segments.    Operating  segments  are  defined  as 
components of an enterprise about which separate financial information is available that is evaluated regularly by the chief  operating 
decision maker in deciding how to allocate resources and in assessing performance.  The Company manages its business on a basis of 
one  reportable  segment:  the  licensing  of  intellectual  property  to  semiconductor  companies  and  electronic  equipment  manufacturers 
(see Note 1 for a brief description of the Company’s business).  The following is a summary of operations within geographic areas: 

Revenues based on customer location: 

United States 

Europe, Middle East (1) (2)  

Asia Pacific (3) (4) 

(1)  Sweden 
(2)  Switzerland 
(3)  Japan 
(4)  Taiwan 

*) Less than 10% 

sf-2645631  

F-34 

Year ended December 31, 

2006 

2007 

2008 

  $  11,657    $ 

6,937    $ 

5,276 

11,670   

11,477   

22,278 

9,178   

12,811 
  $  32,505    $  33,211    $  40,365 

14,797   

*)    $ 
*)   
*)    $ 
*)    $ 

3,755    $ 
*)    $ 
4,375    $ 
6,058   

8,019 
5,946 
5,144 
*) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Long-lived assets by geographic region:  

United States 

Ireland (*) 

Israel 

Other 

December 31, 

2006 

2007 

2008 

  $ 

80    $ 

44    $ 

253     

283     

28 

36 

1,280     

1,261     

1,188 

93     
1,706    $ 

38     
1,626    $ 

19 
1,271 

  $ 

(*)  The  Company  recorded  in  its  Irish  subsidiary  a  loss  of  $138  in  2008  related  to  the  disposal  of  SATA-related  fixed  assets  in 

connection with the restructuring of SATA activities. 

b. Major customer data as a percentage of total revenues: 

The  following  table  sets  forth  the  customers  that  represented  10%  or  more  of  the  Company’s  net  revenue  in  each  of  the 

periods set forth below: 

Customer A 

Customer B 

Customer C 

Customer D 

*) Less than 10% 

Year ended December 31, 

2006 

2007 

2008 

16%    

*) 

*) 

*) 

*) 

17%    

12%    

11%    

20% 

*) 

*) 

*) 

The identity of the Company’s greater-than-10% customers varies from period-to-period, and the Company does not believe 

that it is materially dependent on any one specific customer or any specific small number of licensees. 

c. Information about Products and Services: 

Sales of the Company’s Ceva-X family of products and services generated 21%, 19% and 27% of its total revenues for 2006, 
2007 and 2008, respectively.  Sales of the Company’s Ceva-TeakLite family of products and services generated 41%, 45% and 38% 
of its revenues for 2006, 2007 and 2008, respectively.  Sales of the Company’s Ceva-Teak family of products and services generated 
10%, 16% and 15% of its total revenues for 2006, 2007 and 2008, respectively.  The Company expects these products will continue to 
generate a significant portion of its revenues for 2009.  The remaining amount consists of other families of products and services that 
represented each less than 10% of total revenues. 

sf-2645631  

F-35 

 
 
 
 
 
 
 
 
   
   
   
  
 
 
 
 
   
   
   
   
   
   
   
   
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

NOTE 11:  SELECTED STATEMENTS OF OPERATIONS DATA 

Financial income, net: 

Interest income  

Loss (gain) on marketable securities, net (*) 

Foreign exchange gain (loss), net 

Year ended December 31, 

2006 

2007 

2008 

  $ 

2,822    $ 

3,014    $ 

3,329 

(52)    

159     

(466) 

(150)    
2,620    $ 

38     
3,211    $ 

(134) 
2,729 

  $ 

(*) Including amortization of premium (discount) on marketable securities , net 

Other income, net:  

The Company recorded a capital gain of $12,118 in 2008 from  the divestment of  its equity investment in Glonav to  NXP 
Semiconductors,  a  capital  gain  of  $4  in  2008  from  sale  of  a  property,  and  a  gain  of  $57,  $425  and  $27  in  2006,  2007  and  2008, 
respectively, related to the disposal of another investment (see Note 1).  The Company also recorded a loss of $138 in 2008 related to 
disposal of SATA-related fixed assets associated with the Company’s restructuring of its SATA activities. 

NOTE 12: TAXES ON INCOME 

a. A number of the Company’s operating subsidiaries are taxed at rates lower than U.S. rates. 

1. Irish Subsidiaries 

The Irish operating subsidiary currently qualifies for a 10% tax rate on its trade, which under current legislation will 
remain in force until December 31, 2010.  After this date, a 12.5% tax rate shall apply.  Another Irish subsidiary qualifies for 
an exemption from income tax as its revenue source is license fees from qualifying patents within the meaning of Section 140 
of the Irish Taxes Consolidation Act 1997. 

2. Israeli Subsidiary 

A. Tax benefits under the Law for the Encouragement of Capital Investments, 1959 (―Investment Law‖): 

According to the Investment Law, CEVA’s Israeli subsidiary is entitled to various tax benefits by virtue of 
the ―approved enterprise‖ and/or ―benefited enterprise‖ status granted to a part of its enterprises, as defined by the 
Investment Law. 

According to the provisions of the Investment Law, CEVA’s Israeli subsidiary has elected the ―alternative 
benefits track‖ - the waiver of grants in return for tax exemption and, accordingly, it is tax-exempt for a period of 
two  or  four  years  commencing  with  the  year  it  first  earns  taxable  income,  and  subject  to  corporate  taxes  at  the 
reduced  rate  of  10%  to  25%,  depending  upon  the  level  of  foreign  ownership  of  the  Company,  for  an  additional 
period of up to a total of six or eight years from when the tax exemption ends. 

The period of tax benefits, detailed above, is limited to the earlier of 12 years from the commencement of 

production, or 14 years from the approval date (except for the tax-exempt period of two years which is unlimited). 

sf-2645631  

F-36 

 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

CEVA’s  Israeli  subsidiary’s  first,  second,  third,  fourth,  fifth  and  sixth  plans  under  the  ―Approved 
Enterprise‖ status commenced operations in 1994, 1996, 1998, 1999, 2002, and 2004, respectively.  The second plan 
was tax exempt for four years from the first year it had taxable income and is entitled to a reduced corporate tax rate 
of 10%-25% (based on the percentage of foreign ownership) for an additional period of six years.  The other plans 
are tax exempt for two years from the first year they had taxable income and are entitled to a reduced corporate tax 
rate of 10%-25% (based on the percentage of foreign ownership) for an additional period of eight years.  The tax 
benefit under the first, second and third plans have expired. 

On  April  1,  2005,  an  amendment  to  the  Investment  Law  came  into  effect  (the  ―Amendment‖)  and 
significantly changed the provisions of the Investment Law.  The Amendment included revisions to the criteria for 
investments  qualified  to  receive  tax  benefits  as  an  ―Approved  Enterprise.‖  The  Amendment  applies  to  new 
investment programs and investment programs commencing after 2004, and does not apply to investment programs 
approved prior to December 31, 2004, and therefore benefits included in any certificate of approval that was granted 
before the Amendment came into effect will remain subject to the provisions of the Investment Law as they were on 
the date of such approval. 

The  Amendment  simplifies  the  approval  process  for  the  ―Approved  Enterprise.‖  As  a  result  of  the 
Amendment, it is no longer necessary for a company to approach the Investment Center in order to receive the tax 
benefits previously available under the  ―alternative benefits track.‖  Rather, a company may claim the tax benefits 
offered by the Investment Law directly in its tax returns or by notifying the Israeli Tax Authority within 12 months 
from the end of that year (―the year of election‖), provided that its facilities meet the criteria for tax benefits set out 
by  the  Amendment.    An  enterprise  that  receives  tax  benefits  under  the  Amendment  is  called  a  ―Benefited 
Enterprise,‖ rather than the previous terminology of Approved Enterprise. 

The seventh ―Benefited Enterprise‖ program (commenced in 2007) of CEVA’s Israeli subsidiary is subject 

to the provisions of the Amendment. 

During 2006, CEVA’s Israeli subsidiary received an approval for the erosion of the tax basis in respect to 
its fifth and sixth plans, and during 2008, CEVA’s Israeli subsidiary’s received an approval for the erosion of the tax 
basis  in  respect  to  its  second,  third  and  fourth  plans.    These  approvals  resulted  in  increasing  the  taxable  income 
attributed to the seventh plan, which is currently in effect, and will be taxed at a lower tax rate than previous plans, 
and will result in a decrease in the effective tax rate. 

The principal benefits by virtue of the Investment Law are: 

X. Tax benefits and reduced tax rates: 

Since CEVA’s Israeli subsidiary is operating under more than one approval, its effective tax rate is 

the result of a weighted combination of the various applicable rates. 

The Company’s Board of Directors has determined that tax-exempt income earned by the Israeli 
subsidiary’s  ―Approved  Enterprise‖  and  ―Benefited  Enterprise‖  programs  will  not  be  distributed  as 
dividends, and the Israeli subsidiary intends to reinvest the amount of its tax exempt income.  Accordingly, 
no deferred income taxes have been provided on income attributable to the Israeli subsidiary’s ―Approved 
Enterprise‖  and  ―Benefited  Enterprise‖  programs  as  the  undistributed  tax  exempt  income  is  essentially 
permanently reinvested. 

In the event CEVA distributes a dividend out of the retained tax exempt profits, such profits will 
be  subject  to  corporate  tax  in  the  year  the  dividend  is  distributed,  in  respect  of  the  gross  amount  of  the 
dividend  distributed  and  at  a  rate  that  would  have  been  applicable  had  the  Company  not  elected  the 
―alternative benefits track‖ (10%-25%, depending on the level of foreign investment in the Company).  In 
addition,  the  dividend  recipient  is  subject  to  tax  at  a  reduced  rate  of  15%  applicable  to  dividends  from 
―Approved  Enterprises‖  if  the  dividend  is  distributed  during  the  exemption  period  or  within  12  years 
thereafter.  This tax  must be withheld by CEVA at the  source.  However, in the event that the  Company 
qualifies as a Foreign Investors Company, there would be no such limitation. 

sf-2645631  

F-37 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

As a result of the Amendment, tax-exempt income generated from a ―Benefited Enterprise‖ under 
the provisions of the Amendment will subject the Company to taxes upon distribution or liquidation, and 
the Company may be required to record deferred tax liability with respect to such tax-exempt income.  As 
of December 31, 2007 and 2008, the Company generated income  under the provisions  of  the Investment 
Law  which  in  the  case  of  distribution  or  liquidation  of  the  Israeli  subsidiary  would  result  in  the  Israeli 
subsidiary being taxed at the reduced corporate tax rate of 10% which in turn will generate tax liabilities of 
$108 and $473, respectively. 

Income from sources other than the  ―Approved Enterprise‖ and ―Benefited Enterprise‖ programs 

during the benefit period will be subject to tax at the statutory corporate tax rate. 

Tax  benefits  are  available  under  the  Amendment  to  production  facilities,  which  generally  are 
required to derive more than 25% of their business income from export.  In order to receive the tax benefits 
under  the  Amendment,  a  company  must  make  an  investment  in  the  Benefited  Enterprise  exceeding  a 
certain percentage or a minimum amount specified in the Investment Law. 

Y. Accelerated depreciation: 

Under  the  Investment  Law,  CEVA’s  Israeli  subsidiary  is  entitled  to  claim  accelerated  rates  of 
depreciation on its property and equipment that are included in the ―Approved Enterprise‖  and ―Benefited 
Enterprise‖ programs during the first five tax years of the asset’s operation. 

Conditions for the entitlement to the benefits: 

The  entitlement  to  the  above  benefits  is  conditioned  upon  the  Company’s  fulfillment  of  the  conditions 
stipulated  by  the  Investment  Law,  regulations  published  thereunder  and  the  criteria  set  forth  in  the  specific 
certificate of approvals.  In the event of the Company’s failure to comply with these conditions, the benefits may be 
canceled,  the  income  generated  from  the  ―Approved  Enterprise‖  and  ―Benefited  Enterprise‖  programs  could  be 
subject to corporate tax in Israel at the standard  corporate tax rate (27% for 2008 and 26% for 2009) and CEVA’s 
Israeli  subsidiary  will  be  required  to  refund  tax  benefits  already  received  plus  a  consumer  price  index  linkage 
adjustment and interest. 

Management  believes  that  as  of  December  31,  2008,  CEVA’s  Israeli  subsidiary  met  all  of  the 

aforementioned conditions. 

B. Israeli corporate tax structure: 

In June 2004, an amendment to the Income Tax Ordinance (No. 140 and Temporary Provision), 2004 was passed by 
the  ―Knesset‖  (Israeli  parliament)  and  on  July  25,  2005,  another  law  was  passed,  the  amendment  to  the  Income  Tax 
Ordinance (No. 147) 2005, according to which the corporate tax rate is to be progressively reduced to the following tax rates: 
2004 - 35%, 2005 - 34%, 2006 - 31%, 2007 - 29%, 2008 - 27%, 2009 - 26%, 2010 and thereafter - 25%.  Capital gains will 
be subject to a tax of 25%. 

C. Final tax assessments: 

CEVA’s Israeli subsidiary has received final tax assessments through 2005. 

b. The provision for income taxes is as follows: 

Domestic taxes: 

Current 

sf-2645631  

F-38 

Year ended December 31, 

2006 

2007 

2008 

  $ 

17 

  $ 

52 

  $ 

3,104 

 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

Deferred 

Foreign taxes: 

Current 

Deferred 

Taxes on income 

Income (loss) before taxes on income: 

Domestic 

Foreign 

Year ended December 31, 

2006 

2007 

2008 

— 

— 

(138) 

(2)     

716 

(103)     

(321)     

817 

18 

  $ 

(88)    $ 

447 

  $ 

3,801 

  $ 

(939)    $ 

(2,123)    $ 

(3,321) 

753 
(186)    $ 

3,861 
1,738 

  $ 

15,687 
12,366 

  $ 

c. Reconciliation between the Company’s effective tax rate and the U.S. statutory rate: 

Income (loss) before taxes on income 

Theoretical tax at U.S. statutory rate-35% 

Foreign income taxes at rates other than U.S. rate 

Subpart F 

Non-deductible items 

Valuation allowance 

Other 

Taxes on income 

Year ended December 31, 

2006 

2007 

2008 

  $ 

(186)    $ 

1,738    $  12,366 

(65)   

(88)   

— 

608   

4,328 

(962)   

(4,017) 

— 

4,360 

707   

1,554   

809 

(924)   

(548)   

(1,187) 

282   

(205)   

(492) 

  $ 

(88)    $ 

447    $ 

3,801 

sf-2645631  

F-39 

 
 
 
   
   
   
 
 
 
   
   
   
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

d. Deferred taxes on income: 

Deferred  taxes  on  income  reflect  the  net  tax  effects  of  temporary  differences  between  the  carrying  amounts  of  assets  and 
liabilities for financial reporting purposes and the amounts used for income tax purposes.  Significant components of the Company’s 
deferred tax assets are as follows: 

Operating loss carryforward 

Accrued expenses 

Temporary differences related to R&D expenses 

Other 

Valuation allowance 

Balance at the end of the year (*) 

Year ended December 31, 

2007 

2008 

  $  8,534 

  $  7,681 

540   

358 

1,088   

1,109 

122   

69 

(8,968)   

(7,781) 

  $  1,316 

  $  1,436 

(*)  Deferred  tax  for  the  year  ended  December  31,  2007  was  only  from  a  foreign  jurisdiction.  Deferred  tax  for  the  year  ended 

December 31, 2008 from domestic and foreign jurisdictions was $138 and $1,298, respectively. 

The Company and its subsidiaries provide valuation allowances in respect of deferred tax assets resulting principally from the 
carryforward  of  tax  losses.    Management  currently  believes  that  it  is  more  likely  than  not  that  the  deferred  tax  regarding  the 
carryforward of state losses and certain accrued expenses will not be realized in the foreseeable future.  The Company does not have a 
provision for U.S. Federal income taxes on the undistributed earnings of its international subsidiaries because such earnings are re-
invested and, in the opinion of management, will continue to be re-invested indefinitely. 

e. Separation from DSPG: 

As part of the incorporation of the Company in November 2002 (see Note 1), DSPG obtained a tax ruling for the tax-exempt 
split  plan  pursuant  to  section  105A(a)  to  the  Israeli  Income  Tax  Ordinance  (―section  105‖).    According  to  the  ruling  provisions, 
CEVA’s Israeli subsidiary is restricted to a minimum investment in Israel of 50% of its total capital. 

f. Tax loss carryforwards: 

As  of  December  31,  2008,  CEVA  and  its  subsidiaries  had  net  operating  loss  carryforwards  for  California  income  tax 
purposes of approximately $5,679, which are available to offset future California taxable income.  Such loss carryforwards begin to 
expire  in  2014.   As  of  December  31,  2008,  CEVA  and  its  subsidiaries  had  foreign  operating  losses  of  approximately  $70,096, 
principally  in  Ireland,  which  are  available  to  offset  future  taxable  income.    Such  foreign  operating  losses  can  be  carried  forward 
indefinitely for tax purposes.  Full valuation allowance was provided in relation to those carryforward tax losses due to the uncertainty 
of their utilization in the foreseeable future. 

g. FIN 48 

On  January  1,  2007,  CEVA  adopted  FASB  Interpretation  No.  48,  ―Accounting  for  Uncertainty  in  Income  Taxes,‖ 
(―FIN 48‖),  which  prescribes  a  recognition  threshold  and  measurement  attribute  for  the  financial  statement  recognition  and 
measurement  of  a  tax  position  taken  or  expected  to  be  taken  in  a  tax  return.    FIN  48  also  provides  guidance  on  derecognition, 
classification, interest and penalties, accounting in interim periods, disclosure and transition.  CEVA did not recognize a change to its 
unrecognized tax benefits as a result of the implementation of FIN 48.  The adoption of FIN 48 had no impact on CEVA’s financial 
statements.  CEVA had no unrecognized tax benefits as of December 31, 2008. 

sf-2645631  

F-40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

h.  CEVA  files  income  tax  returns  in  the  U.S.  federal  jurisdiction  and  various  state  and  local  jurisdictions.    With  few 
exceptions, CEVA is no longer subject to U.S. federal income tax examinations by tax authorities for the years prior to 2005, and state 
and local income tax examinations for the years prior to 2004. 

NOTE 13: REORGANIZATION, RESTRUCTURING AND SEVERANCE CHARGE 

The Company’s management and Board of Directors approved certain reorganization and restructuring plans in 2005, which 
resulted  in  a  total  charge  of  $3,200.    The  charge  arose  in  connection  with  the  Company’s  decision  to  restructure  its  corporate 
management, reduce overhead and consolidate its activities.  The charges included severance charges and employee-related liabilities 
arising in connection with a head-count reduction of employees and a provision for future operating lease charges on idle facilities, 
one  of  which  was  the  Company’s  facilities  in  Dublin,  Ireland,  known  as  the  Harcourt  lease.    The  Harcourt  lease  provided  for  an 
aggregate annual rental of 888 Euro (approximately $1,300) and expired in 2021.  Of the total charge of $3,200 in 2005, the portion of 
the  restructuring  reserve  related  to  the  Harcourt  lease  was  $1,700.    With  respect  to  assessing  the  charges  for  under-utilized  leased 
properties, the Company is required to make and review certain estimates and assumptions on a quarterly basis.  In determining such 
estimates  and  assumptions,  management  takes  into  account  current  market  conditions  and  the  Company’s  ability  to  either  exit  a 
particular under-utilized lease property or sub-let the property, all in accordance with SFAS No. 146.  If an exit strategy in respect of a 
leased property is appropriate, the under-utilized building operating lease charge is calculated taking into consideration the surrender 
value given the underlying market conditions.  Otherwise, the under-utilized building operating lease charge is calculated on a sub-let 
basis by taking into consideration (1) the committed annual rental charge associated with the vacant square footage, (2) an assessment 
of  the  sublet  rents  that  could  be  achieved  based  on  current  market  conditions,  vacancy  rates  and  future  outlook,  (3)  the  estimated 
periods that facilities would be empty before being sublet, (4) an assessment of the percentage increases in the primary lease rent and 
the sublease rent at each five-year rent review, and (5) the application of a discount rate over the remaining period of the lease based 
on projected interest rates. 

Throughout  2006,  the  Company  continued  exit  negotiations  with  the  Harcourt  landlord  to  terminate  the  lease,  which 
negotiations commenced in September 2005.    At December 31, 2006, the provision for under-utilized operating lease obligations was 
determined in accordance with an exit strategy.  There was no additional restructuring charge to the statement of operations relating to 
the  Harcourt  lease  during  2006  (approximately  $760  was  accrued  as  expenses  under  other  liabilities,  of  which  approximately  $270 
was paid in 2006). 

In July 2007, the Harcourt landlord initiated legal proceedings against the Company for full payment of rent for the period 
from July 2006 to September 2007, including interest on arrears.  The Company paid an amount equal to approximately $1,500 (of 
which  approximately  $800  was  included  in  accrued  expenses  under  restructuring  and  approximately  $700  was  included  in  accrued 
expenses under other liabilities) representing the full rent payments for the said period and various associated legal fees,  as well as 
payment of late interest charges in the amount of approximately $200.  Subsequently, the legal proceedings against the Company were 
dropped.  During the third quarter of 2007, the Company re-initiated exit negotiations with the Harcourt landlord.  At December 31, 
2007,  the  Company  concluded  that  it  had  no  assurance  whether,  and  if  so  when,  the  exit  negotiations  would  result  in  a  lease 
termination.  Pursuant to a sublet strategy in accordance with SFAS No. 146, as of December 31, 2007, the portion of the restructuring 
reserve related to the Harcourt lease was $2,231.  There was no additional restructuring charge to the statement of operations relating 
to the Harcourt lease during 2007 (approximately $200 was accrued as expenses under other liabilities). 

On  January  18,  2008,  the  Company  signed  an  assignment  agreement  with  the  Harcourt  landlord  for  the  surrender  and 
termination  of  the  Harcourt  lease.    In  2008,  the  Company  paid  approximately  $5,900  for  the  termination  of  the  lease  and  related 
termination costs, consisting primarily of legal and professional fees.  The Company also successfully managed during the first quarter 
of 2008 to terminate part of  its lease obligation in another office in Limerick, Ireland, where  the Company had unused space.  The 
Company recorded in 2008 an aggregate  of $3,537 for the above  lease terminations as  an additional reorganization expense.   As a 
result  of  the  above  lease  terminations,  the  Company  has  no  under-utilized  building  operating  lease  obligations  as  of  December  31, 
2008. 

In October 2008, the Company’s board of directors approved a reduction in expenses associated with the Company’s SATA 
activities.    In  December  2008,  the  Company’s  management  implemented  the  reduction  with  the  termination  in  employment  of  a 
number of SATA-related technology engineers across the Company’s Irish offices.  A one-time restructuring expense associated with 
the down-sizing of the SATA team in the amount of $584 was recorded in 2008 in accordance with SFAS No. 146. 

sf-2645631  

F-41 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

The major components of the restructuring and other charges are as follows: 

Severance and 
related costs 

Under-utilized 
building operating 
lease obligations 

Legal and 
professional fees 

Total 

Balance as of December 31, 2006 (1) 

  $ 

—    $ 

2,976    $ 

330    $ 

3,306 

Effect of exchange rate 

Reallocation 

Cash outlays 

—     

—     

292     

—     

100     

(100)    

292 

— 

—     

(1,224)    

—     

(1,224) 

Balance as of December 31, 2007 (1) 

  $ 

—    $ 

2,144    $ 

230    $ 

2,374 

Charge, net  

Effect of exchange rate 

Cash outlays 

663     

3,586     

(128)    

4,121 

61     

3     

5     

69 

(103)    

(5,733)    

(83)    

(5,919) 

Balance as of December 31, 2008 (2) 

  $ 

621    $ 

—    $ 

24    $ 

645 

(1)  The legal and professional fees were related to the termination of the Harcourt lease. 
(2)  The legal and professional fees were related to charges associated with the restructuring of the SATA business. 

Short-term – Restructuring accruals (see Note 8) 

Long-term – Restructuring accruals  

NOTE 14: RELATED PARTY TRANSACTIONS 

Year ended December 31, 

2007 

2008 

  $ 

868    $ 

645 

  $ 

1,506    $ 

— 

a. During the first two quarters of 2008, directors who are not employees of CEVA (other than the Chairman) were entitled to 
an annual retainer of $30, payable in quarterly installments of $7.5 each.  On July 2008, the Company’s Board of Directors determined 
to increase the total cash compensation of the Company’s directors (other than the Chairman) to $40 annually with the increase to take 
affect  on  a  pro  rata  basis  for  the  remaining  two  quarters  of  2008.    The  Chairman  receives  an  annual  retainer  of  $60,  payable  in 
quarterly installments of $15 each.  The retainer contemplates attendance at four board meetings per year.  Committee meetings of a 
face-to-face nature and on a telephonic basis are compensated at the rate of $1 per meeting.  All directors are reimbursed for expenses 
incurred  in  connection  with  attending  board  and  committee  meetings.    Directors  are  eligible  to  participate  in  the  Company’s  stock 
option plans. 

b. On July 1, 1996, one of CEVA’s Irish subsidiaries entered into a property lease agreement with Veton Properties Limited 
to  lease  office  space  in  Dublin,  Ireland.    The  lease  term  was  25  years  from  July  1,  1996  and  the  annual  rental  payment  was 
approximately 888 Euro ($1,300).  Peter McManamon, the Chairman of the Company’s Board of Directors, is a minority stockholder 
of Veton Properties Limited.  On January 18, 2008, the Company made a payment of approximately $5,700 to surrender and terminate 
the lease, which is recorded as cash outflow in 2008 (for more details see Note 13). 

c.  One  of  the  Company’s  directors,  Bruce  Mann,  is  a  partner  of  Morrison  &  Foerster  LLP,  the  Company’s  outside  legal 
counsel.    Fees  paid  to  Morrison  &  Foerster  LLP  during  the  years  ended  December  31,  2006,  2007  and  2008  were  $499,  $266  and 

sf-2645631  

F-42 

 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued) 
(in thousands, except share data) 

CEVA, INC. 

$263, respectively.  The increase in fees paid in 2006 was mainly due to legal services provided by Morrison & Foerster LLP relating 
to  the  divestment  of  the  Company’s  GPS  technology  and  associated  business  to  Glonav.    The  accounts  receivable  balances  with 
Morrison & Foerster LLP at December 31, 2006, 2007 and 2008 were $0, $2 and $0, respectively. 

NOTE 15: COMMITMENTS AND CONTINGENCIES 

a.  The  Company is not a party to any litigation or other legal proceedings that the  Company believes could reasonably be 

expected to have a material adverse effect on the Company’s business, results of operations and financial condition. 

b.  As  of  December 31,  2008,  the  Company  and  its  subsidiaries  had  several  non-cancelable  operating  leases,  of  which  one 
expires  in  2025,  primarily  for  facilities,  equipment  and  vehicles.    These  leases  generally  contain  renewal  options  and  require  the 
Company and its subsidiaries to pay all executory costs such as maintenance and insurance. 

Rent expense for the fiscal years ended December 31, 2006, 2007 and 2008, were $1,716, $1,097 and $937, respectively. 

As  of  December 31,  2008,  future  purchase  obligations  and  minimum  rental  commitments  for  leasehold  properties  and 

operating leases with non-cancelable terms are as follows: 

2009 

2010 

2011 

c. Royalties: 

Minimum rental 
commitments for 
leasehold properties 

commitments for other 
lease obligations 

Other purchase 
obligations 

Total 

  $ 

1,194 

  $ 

1,313 

  $ 

102 

  $ 

2,609 

787 

6 
1,987 

  $ 

368 

200 
1,881 

  $ 

- 

- 
102 

1,155 

206 
3,970 

  $ 

  $ 

The  Company  participated  in  programs  sponsored  by  the  Israeli  government  for  the  support  of  research  and  development 
activities.    Through  December 31,  2008,  the  Company  had  obtained  grants  from  the  Office  of  the  Chief  Scientist  of  the  Israeli 
Ministry of Industry and Trade (the ―OCS‖) aggregating $1,391 for certain of the Company’s research and development projects.  The 
Company  is  obligated  to  pay  royalties  to  the  OCS,  amounting  to  3%-3.5%  of  the  sales  of  the  products  and  other  related  revenues 
(based on the U.S. dollar) generated from such projects, up to 100% of the grants received.  For grants received after January 1, 1999, 
the royalty payment obligations also bear interest at the LIBOR rate.  The obligation to pay these royalties is contingent on actual sales 
of the products and in the absence of such sales no payment is required. 

Through December 31, 2008, the Company had paid royalties to the OCS in the amount of $954.  As of December 31, 2008, 

the aggregate contingent liability to the OCS amounted to $437. 

sf-2645631  

F-43 

 
 
 
   
   
   
   
   
   
   
   
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused 

this Annual Report on Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

CEVA, INC. 

By:  

/S/ Gideon Wertheizer 

Gideon Wertheizer 
Chief Executive Officer 

March 13, 2009 

POWER OF ATTORNEY 

KNOW  ALL  MEN  BY  THESE  PRESENTS,  that  each  person  whose  signature  appears  below  constitutes  and  appoints 
Gideon Wertheizer and Yaniv Arieli or either of them, his true and lawful attorneys-in-fact and agents, with full power of substitution 
and re-substitution, for him and in his name, place and stead, in any and all capacities to sign any and all amendments to this Annual 
Report on Form 10-K, and to file the same, with all exhibits thereto and other documents in connection therewith, with the Securities 
and  Exchange  Commission,  granting  unto  said  attorneys-in-fact  and  agents,  and  each  of  them,  full  power  and  authority  to  do  and 
perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as 
he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or either of them, or their or 
his substitutes or substitute, may lawfully do or cause to be done by virtue hereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report on Form 10-K has been signed below by the 

following persons on behalf of the Registrant and in the capacities and on the dates indicated. 

Signature 
/S/ Gideon Wertheizer 

Gideon Wertheizer 

/S/ Yaniv Arieli 

Yaniv Arieli 

Title 
Chief Executive Officer  
(Principal Executive Officer) 

Date 
March 13, 2009 

Chief Financial Officer and Treasurer 

March 13, 2009 

(Principal Financial Officer and Principal 
Accounting Officer) 

/S/ PETER MCMANAMON 

Director and Chairman 

March 13, 2009 

Peter McManamon 

/S/ ELIYAHU AYALON 

Director 

Eliyahu Ayalon 

/S/ ZVI LIMON 

Zvi Limon 

/S/ BRUCE MANN 

Bruce Mann 

Director 

Director 

/S/ SVEN-CHRISTER-NILSSON 

Director 

Sven-Christer Nilsson 

/S/ LOUIS SILVER 

Louis Silver 

/S/ DAN TOCATLY 

Dan Tocatly 

Director 

Director 

sf-2645631  

March 13, 2009 

March 13, 2009 

March 13, 2009 

March 13, 2009 

March 13, 2009 

March 13, 2009 

 
   
   
 
 
CEVA, INC. 

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS 

Year ended December 31, 2008 

Allowance for doubtful accounts 

Year ended December 31, 2007 

Allowance for doubtful accounts 

Year ended December 31, 2006 

Allowance for doubtful accounts 

Balance at 
beginning of 
period 

Additions  Deduction (1) 

Balance at end 
of period 

  $ 

868    $ 

—    $ 

125    $ 

743 

  $ 

682    $ 

186    $ 

—    $ 

868 

  $ 

667    $ 

15    $ 

—    $ 

682 

(1)  Actual write-offs of uncollectible accounts receivables 

sf-2645631  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
Number 

2.1(1) 

2.2(2) 

3.1(1) 

3.2(3) 

3.3(4) 

3.7(5) 

4.1(2) 

10.1(6) 

10.2(6) 

10.3(6) 

10.4(6) 

10.5(6) 

EXHIBIT INDEX 

Description 

Combination Agreement, dated as of April 4, 2002, among DSP Group, Inc., the Registrant and CEVA Technologies 
Limited (formerly Parthus Technologies plc) 

Amendment No. 1 to Combination Agreement, dated as of August 29, 2002, among DSP Group, Inc., the Registrant 
and CEVA Technologies Limited (formerly Parthus Technologies plc) 

Amended and Restated Certificate of Incorporation of the Registrant 

Certificate of Ownership and Merger (merging CEVA, Inc. into ParthusCeva, Inc.) 

Third Amended and Restated Bylaws of the Registrant 

Amendment to the Amended and Restated Certificate of Incorporation of the Registrant 

Specimen of Common Stock Certificate 

Separation Agreement among DSP Group, Inc., DSP Group, Ltd., the Registrant, CEVA Technologies, Inc. 
(formerly DSP CEVA, Inc.) and CEVA D.S.P. Ltd. (formerly Corage, Ltd.) dated as of November 1, 2002 

Tax Indemnification and Allocation Agreement between DSP Group, Inc. and the Registrant dated as of November 1, 
2002 

Technology Transfer Agreement between DSP Group, Inc. and the Registrant dated as of November 1, 2002 

Technology Transfer Agreement between DSP Group, Ltd. and CEVA D.S.P. Ltd. (formerly Corage, Ltd.) dated as 
of November 1, 2002 

Technology Transfer Agreement between CEVA Technologies, Inc. (formerly DSP CEVA, Inc.) and the Registrant 
dated as of November 1, 2002 

10.6(7)† 

10.7(7)† 

10.8(7)† 

10.9(7)† 

CEVA, Inc. 2000 Stock Incentive Plan 

CEVA, Inc. 2002 Stock Incentive Plan 

CEVA, Inc. 2003 Director Stock Option Plan 

Parthus 2000 Share Option Plan 

10.10(8)† 

CEVA, Inc. 2002 Employee Stock Purchase Plan 

10.11(1) 

Form of Indemnification Agreement 

10.12(6)† 

Employment Agreement between the Registrant and Gideon Wertheizer dated as of November 1, 2002 

10.13(6)† 

Employment Agreement between the Registrant and Issachar Ohana dated as of November 1, 2002 

10.14(9)† 

Personal and Special Employment Agreement between the Registrant and Yaniv Arieli dated as of August 18, 2005 

10.15(10)† 

Form of Stock Option Agreement under the CEVA, Inc. 2002 Stock Incentive Plan 

10.16(10)† 

Form of Israeli Stock Option Agreement under the CEVA, Inc. 2002 Stock Incentive Plan 

10.17(10)† 

Form of Stock Option Agreement under the CEVA, Inc. 2000 Stock Incentive Plan 

10.18(10)† 

Form of Israeli Stock Option Agreement under the CEVA, Inc. 2000 Stock Incentive Plan 

10.19(10)† 

Form of Option Agreement under the CEVA, Inc. 2003 Director Stock Option Plan 

10.20(11)† 

Form of Stock Option Agreement for Directors under the CEVA, Inc. 2000 Stock Incentive Plan 

Yaniv Arieli’s Amended and Restated Nonstatutory Stock Option Agreement under the CEVA, Inc. 2002 Stock 
Incentive Plan, dated as of August 1, 2007 

Amendment, dated July 22, 2003, to the Employment Agreement by and between Issachar Ohana and CEVA, Inc., 
dated November 1, 2002 

Amendment, effective as of November 1, 2007, to the Employment Agreement by and between Issachar Ohana and 

10.21(11)† 

10.22(12)† 

10.23(13)† 

sf-2645631  

 
 
 
 
CEVA, Inc., dated November 1, 2002 and as amended on July 22, 2003 

10.24(14) 

Assignment of Leasehold Interest, dated January 18, 2008, by and between CEVA Ireland Limited and Ivor 
Fitzpatrick 

21.1* 

23.1* 

24.1* 

31.1* 

31.2* 

32* 

Subsidiaries of the Registrant 

Consent of Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global 

Power of Attorney (See signature page of this Annual Report on Form 10-K) 

Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer 

Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer 

Section 1350 Certification of Chief Executive Officer and Chief Financial Officer 

(1)  Filed as an exhibit to CEVA’s registration statement on Form 10, as amended, initially filed with the Commission on June 3, 2002 

(registration number 000-49842), and incorporated herein by reference. 

(2)  Filed as an exhibit to CEVA’s registration statement on Form S-1, as amended, initially filed with the Commission on July 30, 

2002 (registration number 333-97353), and incorporated herein by reference. 

(3)  Filed as an exhibit to CEVA’s Report on Form 8-K, filed with the Commission on December 8, 2003, and incorporated hereby by 

reference. 

(4)  Filed as an exhibit to CEVA’s Current Report on Form 8-K, filed with the Commission on October 29, 2008, and incorporated 

hereby by reference. 

(5)  Filed as an exhibit  to CEVA’s Report on Form 8-K,  filed  with the Commission on July 22, 2005, and incorporated hereby by 

reference. 

(6)  Filed  as  an  exhibit  to  CEVA’s  2002  Annual  Report  on  Form  10-K,  filed  with  the  Commission  on  March  28,  2003,  and 

incorporated hereby by reference. 

(7)  Filed  as  an  exhibit  to  CEVA’s  2007  Annual  Report  on  Form  10-K,  filed  with  the  Commission  on  March  14,  2008,  and 

incorporated hereby by reference. 

(8)  Filed as an exhibit to CEVA’s Quarterly Report on Form 10-Q, filed with the Commission on May  10, 2006, and incorporated 

hereby by reference. 

(9)  Filed  as  an  exhibit  to  CEVA’s  Quarterly  Report  on  Form  10-Q,  filed  with  the  Commission  on  November  9,  2005,  and 

incorporated hereby by reference. 

(10) Filed as an exhibit to CEVA’s Quarterly Report on Form 10-Q, filed with the Commission on August 9, 2006, and incorporated 

hereby by reference. 

(11) Filed  as  an  exhibit of  the  same  number  to  CEVA’s  Quarterly  Report  on  Form 10-Q,  filed  with  the  Securities  and  Exchange 

Commission on August 9, 2007, and incorporated hereby by reference. 

(12) Filed  as  Exhibit 10.27  to  CEVA’s  Quarterly  Report  on  Form 10-Q,  filed  with  the  Securities  and  Exchange  Commission  on 

November 9, 2007, and incorporated hereby by reference. 

(13) Filed as Exhibit 99.1 to CEVA’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on November 

7, 2007, and incorporated hereby by reference. 

(14) Filed as Exhibit 10.1 to CEVA’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on January 18, 

2008, and incorporated hereby by reference. 

†  Management contract or compensatory plan or arrangement required to be filed as an exhibit pursuant to Item 15(c) of Form 10-

K. 

*  Filed herewith. 

sf-2645631  

 
 
 
 
CEVA, INC. 

Subsidiaries 

Exhibit 21.1 

The following are the subsidiaries of CEVA, Inc. 

Name  
CEVA Limited  
CEVA Development, Inc.  
CEVA Inc.  
CEVA Ireland Limited  
CEVA D.S.P. Limited  
CEVA Services Limited  
CEVA Systems LLC 
Nihon CEVA K.K.  
CEVA Technologies Limited  
CEVA SARL (*) 
CEVA Technologies, Inc.  

(*) Currently in a liquidation process 

  Jurisdiction of Incorporation  
   Northern Ireland  
   California  
   Cayman Islands  
   Republic of Ireland  
   Israel  
   Republic of Ireland  
   Delaware  
   Japan  
   Republic of Ireland  
   France  
   Delaware  

sf-2645631  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333-101553, 333-107443, 333-115506 
and 333-141355) pertaining to the 2002 Stock Incentive Plan, 2002 Employee Stock Purchase Plan, 2000 Stock Incentive Plan, 
Parthus Technologies 2000 Share Incentive Plan, Chicory Systems, Inc. 1999 Employee Stock Option /Stock Issuance Plan, and 2003 
Director Stock Option Plan of CEVA, Inc. (formerly ParthusCeva, Inc.) of our reports dated March 13, 2009, with respect to the 
consolidated financial statements and financial statement schedule of CEVA, Inc. and subsidiaries, and the effectiveness of internal 
control over financial reporting of CEVA, Inc. and subsidiaries included in this Annual Report on Form 10-K for the year ended 
December 31, 2008. 

Exhibit 23.1 

 / s / KOST FORER GABBAY & KASIERER  

 A Member of Ernst & Young Global  

Tel-Aviv, Israel 

March 13, 2009 

sf-2645631  

 
 
 
 
 
  
 
 
 
 
 
 
 
EXHIBIT 31.1 

CERTIFICATION OF CHIEF EXECUTIVE OFFICER PURSUANT TO 

SECTION 302(a) OF THE SARBANES-OXLEY ACT OF 2002 

I, Gideon Wertheizer, certify that: 

1. 

I have reviewed this Annual Report on Form 10-K of CEVA, Inc. (the ―Company‖); 

2. 

3. 

4. 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented 
in this report; 

The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known 
to us by others within those entities, particularly during the period in which this report is being prepared; 

(b) 

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed 
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of 
financial statements for external purposes in accordance with generally accepted accounting principles; 

(c) 

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions 
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such 
evaluation; and 

(d) 

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s 
most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is 
reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5. 

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions): 

(a) 

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which 
are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; 
and 

(b) 

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s 
internal control over financial reporting. 

Date: March 13, 2009  

By:    
Gideon Wertheizer 
Chief Executive Officer  

/s/ Gideon Wertheizer 

sf-2645631  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.2 

CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO 

SECTION 302(a) OF THE SARBANES-OXLEY ACT OF 2002 

I, Yaniv Arieli, certify that: 

1. 

I have reviewed this Annual Report on Form 10-K of CEVA, Inc. (the ―Company‖); 

2. 

3. 

4. 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented 
in this report; 

The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known 
to us by others within those entities, particularly during the period in which this report is being prepared; 

(b) 

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed 
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of 
financial statements for external purposes in accordance with generally accepted accounting principles; 

(c) 

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions 
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such 
evaluation; and 

(d) 

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5. 

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions): 

(a) 

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which 
are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; 
and 

(b) 

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s 
internal control over financial reporting. 

Date: March 13, 2009  

By:    
Yaniv Arieli  
Chief Financial Officer 

/s/ Yaniv Arieli  

sf-2645631  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 32 

CERTIFICATION 

PURSUANT TO 18 U.S.C. SECTION 1350, 

AS ADOPTED PURSUANT TO 

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

In connection with the Annual Report on Form 10-K of CEVA, Inc. (the ―Company‖) for the year ended December 31, 2008, as filed 
with the Securities and Exchange Commission on the date hereof (the ―Report‖), the undersigned, Gideon Wertheizer, Chief 
Executive Officer of the Company, and Yaniv Arieli, Chief Financial Officer of the Company, each hereby certifies, that, to the best 
of his knowledge: 

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of 
the Company at the dates and for the periods indicated. 

This certification will not be deemed ―filed‖ for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject 
to the liability of that section.  This certification will not be deemed to be incorporated by reference into any filing under the Securities 
Act of 1933 or the Securities Exchange Act of 1934, except to the extent that the Company specifically incorporates it by reference. 

Date: March 13, 2009 

 /s/ Gideon Wertheizer  
 Gideon Wertheizer 
Chief Executive Officer  

/s/ Yaniv Arieli 
 Yaniv Arieli 
Chief Financial Officer  

sf-2645631