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CEVA, Inc.

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FY2009 Annual Report · CEVA, Inc.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2009

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________ to ____________

Commission file number:  000-49842

CEVA, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

2033 Gateway Place, Suite 150, San Jose, California 
(Address of principal executive offices)

77-0556376
(I.R.S. Employer
Identification No.)

95110-1002
(Zip Code)

(408) 514-2900
(Registrant’s telephone number, including area code)
None
(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, $0.001 par value per share

Name of each exchange on which registered
NASDAQ GLOBAL MARKET

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

Yes [   ]

No  [X]

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.

Yes [   ]

No  [X]

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days.

Yes [X]

No  [   ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will 
not  be  contained,  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements  incorporated  by  reference  in 
Part III of this Form 10-K or any amendment to this Form 10-K.  [   ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller 
reporting company.  See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of 
the Exchange Act.

Large accelerated filer [   ]

Accelerated filer  [X]

Non-accelerated filer  [   ]

Smaller reporting company [   ]

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Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes [   ]

No  [X]

As  of  June  30,  2009,  the  aggregate  market  value  of  the  registrant’s  common  stock  held  by  non-affiliates  of  the  registrant  was 
$116,104,000  based on  the  closing  sale  price  as  reported  on  the  National  Association  of  Securities  Dealers  Automated  Quotation 
System National Market System.  Shares of common stock held by each officer, director, and holder of 5% or more of the outstanding 
common stock of the Registrant have been excluded from this calculation in that such persons may be deemed to be affiliates.  This 
determination of affiliate status is not necessarily a conclusive determination for other purposes.

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Class
Common Stock, $0.001 par value per share

Outstanding at March 8, 2010
20,807,101 shares

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive Proxy Statement for its Annual Meeting of Stockholders to be held on May 25, 2010 (the “2010
Proxy Statement”) are incorporated by reference into Item 5 of Part II and Items 10, 11, 12, 13, and 14 of Part III.

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TABLE OF CONTENTS

PART I

Item 1.
Business.................................................................................................................................................................... 4
Item 1A. Risk Factors ............................................................................................................................................................ 10
Item 1B. Unresolved Staff Comments .................................................................................................................................... 18
Properties ................................................................................................................................................................ 18
Item 2.
Legal Proceedings ................................................................................................................................................... 18
Item 3.
Reserved ................................................................................................................................................................. 18
Item 4.

Page

PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities ..... 20
Item 6.
Selected Financial Data ........................................................................................................................................... 22
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations ....................................... 24
Item 7A. Quantitative and Qualitative Disclosures About Market Risk.................................................................................... 38
Financial Statements and Supplementary Data ......................................................................................................... 39
Item 8.
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure....................................... 39
Item 9A. Controls and Procedures .......................................................................................................................................... 39
Item 9B. Other Information.................................................................................................................................................... 40

PART III
Item 10. Directors, Executive Officers and Corporate Governance ......................................................................................... 41
Item 11. Executive Compensation ......................................................................................................................................... 41
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stock Holder Matters .................... 41
Item 13. Certain Relationships and Related Transactions, and Director Independence ............................................................ 41
Principal Accountant Fees and Services ................................................................................................................... 41
Item 14.

PART IV
Item 15. Exhibits and Financial Statement Schedules............................................................................................................. 42
Financial Statements................................................................................................................................................................ F-1
Signatures

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FORWARD-LOOKING STATEMENTS AND INDUSTRY DATA

This Annual Report contains forward-looking statements that involve risks and uncertainties, as well as assumptions that if 

they materialize or prove incorrect, could cause the results of CEVA to differ materially from those expressed or implied by such 
forward-looking statements and assumptions.  All statements other than statements of historical fact are statements that could be 
deemed forward-looking statements.  Forward-looking statements are generally written in the future tense and/or are preceded by 
words such as “will,” “may,” “should,” “could,” “expect,” “suggest,” “believe,” “anticipate,” “intend,” “plan,” or other similar words.  
Forward-looking statements include the following:

• Our belief that there is an industry shift towards licensing DSP technology from third party IP providers as opposed to 

developing it in-house;

• Our belief that the growing demand for highly integrated, licensable application platforms incorporating DSP cores and all 

the necessary hardware and software will drive demand for our technology;

• Our belief that the handsets market, including the penetration of handsets in emerging markets such as China, India and Latin 

America, presents future growth potential for CEVA;

• Our belief that the full scale migration to our DSP cores and technologies in the handsets market has not been fully realized 

and continues to progress;

• Our optimism about adoption of our technologies for new categories of products, such as data cards, netbooks, and eReaders;

• Our belief that Texas Instruments’ and Freescale’s announcement of their intent to exit the baseband market, after 

historically having been large players in this market, is a strong positive driver for our future market share expansion;

• Our belief that both the handsets and mobile broadband markets continue to present significant growth opportunities for us;

• Our optimism about 2010 resulting from key customers with production capability for high volume products, including 

portable consumer products, set-top boxes, ultra-low-cost phones and smartphones;

• Our belief that our research and development expenses will increase in 2010;

• Our expectation that CEVA-X, CEVA TeakLite and CEVA Teak family of products will continue to generate a significant 

portion of our total revenues for 2010;

• Our belief that our new DSP core, CEVA-XC, is well positioned to expand our licensee base in both existing wireless 

handsets and new wireless infrastructure markets;

• Our anticipation that our current cash on hand, short-term deposits and marketable securities, along with cash from 

operations, will provide sufficient capital to fund our operations for at least the next 12 months; and

• Our  belief  that  changes  in  interest  rates  within  our  investment  portfolio  will  not  have  a  material  affect  on  our  financial 

position on an annual or quarterly basis.

Forward-looking  statements  are  not  guarantees  of  future  performance  and  involve  risks  and  uncertainties.    The  forward-
looking statements contained in this report are based on information that is currently available to us and expectations and assumptions 
that we deem reasonable at the time the statements were made. We do not undertake any obligation to update any forward-looking 
statements  in  this  report  or  in  any of  our  other  communications,  except  as  required  by  law. All  such  forward-looking  statements 
should be read as of the time the statements were made and with the recognition that these forward-looking statements may not be 
complete or accurate at a later date.

Many factors may cause actual results to differ materially from those expressed or implied by the forward-looking statements 

contained in this report.  These factors include, but are not limited to, those risks set forth in Item 1A: Risk Factors.

This report contains market data prepared by third parties, including Gartner, Inc. and ABI Research.  Actual market results 
may differ from the projections of such organizations.  This report includes trademarks and registered trademarks of CEVA.  Products 

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or service names of other companies mentioned in this Annual Report on Form 10-K may be trademarks or registered trademarks of 
their respective owners.

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ITEM 1.

BUSINESS

Company Overview

PART I

Headquartered in San Jose, California, CEVA is the world’s leading licensor of silicon intellectual property (SIP) primarily 
for the handsets, portable and consumer electronics markets.  For more than fifteen years, CEVA has been licensing a portfolio of DSP 
cores, subsystems and platforms to leading semiconductor and original equipment manufacturer (OEM) companies worldwide.  These 
technologies include:

•

a  family  of  programmable  Digital  Signal  Processor  (DSP) cores with  a  range  of  cost,  power-efficiency  and 
performance points;

• DSP-based subsystems, the essential hardware components integrated with the DSP core to form a System-on-Chip 

•

(SoC) design; and
a portfolio  of  application-specific platforms,  including  multimedia  (audio,  video  and  image),  voice  (Voice  over 
Internet Protocols (VoIP)), Bluetooth and Serial Storage technology (Serial ATA (SATA) and Serial Attached SCSI 
(SAS)).

In 2009, Gartner Inc. reported CEVA’s share of the licensable DSP market at 46%.

Our  technology  is  licensed  to leading  semiconductor  and  OEM  companies  throughout  the  world. These  companies 
incorporate  our  IP  into  application-specific integrated circuits (“ASICs”) and application-specific  standard  products  (“ASSPs”)  that 
they manufacture,  market  and  sell  to  consumer electronics companies.   Our  IP  is  primarily  deployed  in  high  volume  markets, 
including  handsets  (e.g.  GSM/GPRS/EDGE/WCDMA/LTE/WiMAX,  CDMA  and  TD-SCDMA), mobile  broadband  (e.g.  netbooks, 
eReaders,  mobile  Internet  devices,  tablets  and  smart  metering  equipment),  portable  multimedia  (e.g.  portable  video  players, 
MobileTVs, personal navigation devices, and MP3/MP4 players), home entertainment (e.g. DVD/Blu-ray players, set-top boxes and 
digital  TVs),  game  consoles  (portable  and  home  systems),  storage  (e.g.  hard  disk  drives  and  Solid  Storage  Devices  (SSD)) and 
telecommunication devices (e.g. residential gateways, femtocells, VoIP phones and network infrastructure).

Our revenue mix comprises of primarily IP licensing fees, per unit and prepaid royalties, and other revenues. Other revenues
include revenues from support, training and sale of development systems.  We have built a strong network of licensing customers who 
rely on our technologies to deploy their silicon solutions.  Our technologies are widely licensed and power some of the world’s leading 
semiconductor and  consumer  electronics  companies,  including  Beceem,  Broadcom,  Ericsson, Freescale,  Infineon,  Intersil,  Marvell, 
Mediatek, Mindspeed, NXP, Renesas, Samsung, Sharp, Solomon Systech, Sony, Sequans, Spreadtrum, ST Ericsson,  Sunplus, VIA 
Telecom and Zoran.

In 2009, CEVA’s licensees shipped 334 million CEVA-powered chipsets targeted for a wide range of diverse end markets, an 
increase of 9% over 2008 shipments of 307 million chipsets. To date, over one billion CEVA-powered chipsets have been deployed 
by the world’s top consumer electronics brands, including ASUS,  Dell, Fujitsu, Haier, Huawei, Lenovo, LG Electronics, Motorola, 
Nintendo, Nokia,  Panasonic, Philips, Pioneer, Samsung, Sharp, Sony, Sony Ericsson, Toshiba and ZTE.

CEVA was created through the combination of the DSP IP licensing division of DSP Group, Inc. and Parthus Technologies 
plc  (“Parthus”)  in  November  2002. We  have  over  180 employees  worldwide,  with  research  and  development  facilities  in  Israel, 
Ireland and the United Kingdom, and sales and support offices throughout Asia Pacific (APAC), Japan, Sweden, Israel and the United 
States.

CEVA is traded on both NASDAQ Global Market (CEVA) and the London Stock Exchange (CVA).

Industry Background

Digital Signal Processor (DSP) Cores

Digital  Signal  Processors  continue  to  be  one  of  the  fastest  growing  sectors  of  the  semiconductor  industry.    DSP  is 
fundamental to all broadband communication (wireless and wired), as well as digital multimedia processing (e.g. voice, audio, video
and image).  DSP converts an  analog  signal  (such as the human voice or music) into  digital  form.    Such  digital  form then  permits 
features such as voice, video, audio and data compression (a mandatory feature for saving memory space and allowing more users to 
share the scarce frequency band in wireless or wired communication), as well as audio and video enhancements for devices such as 
Blu-ray DVDs, digital TVs and MP3/MP4 players.

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Design Gap

The  demand  for  advanced  smartphones  and  ultra-low-cost  (ULC)  handsets,  mobile  broadband  devices,  mobile  multimedia 
devices and home entertainment equipments has grown substantially in recent years. As consumers demand electronic products with 
more connectivity, portability and capability, semiconductor manufacturers face ever growing pressures to make smaller, feature-rich 
integrated circuits that are more reliable, less expensive and have greater performance, all in the face of decreasing product lifecycles 
and  constrained  battery  power.  While  semiconductor manufacturing  processes  have  advanced  significantly  to  allow  a  substantial 
increase in the number of circuits placed on a single chip, resources for design capabilities have not kept pace with the advances in 
manufacturing  processes,  resulting  in  a  growing  “design  gap”  between  the increasing manufacturing  potential  and  the constrained 
design capabilities.

CEVA Business

CEVA  addresses  the  requirements  of  the  handsets, portable and  consumer  electronics  markets  by  designing  and  licensing 
programmable DSP cores, DSP-based subsystems, application-specific platforms and a range of software components which enable 
the rapid design of DSP-based chipsets or application-specific solutions for developing a wide variety of applications.

Given  the  “design  gap,”  as  well  as the  complexity  and  the  unique  skill  set  required  to  develop  a  DSP  core,  many 
semiconductor  design  and  manufacturing  companies  increasingly  choose  to  license proven  intellectual  property,  such  as  processor 
cores  (e.g. DSPs) and memory and  application-specific  platforms, from  silicon  intellectual  property  (SIP) companies like  CEVA
rather than develop those technologies in-house.  In addition, with more complex designs and shorter time to market, it is no longer 
cost efficient and becoming progressively more difficult for most semiconductor companies to develop the software, such as video, 
audio and VoIP, required for their DSP-based applications.  As a result, in addition to licensing DSP cores, companies increasingly 
seek to license application-specific software and hardware from third parties such as CEVA or a third-party community of developers, 
such as CEVAnet, CEVA’s third-party network.

Our IP Business Model

Our objective is for our CEVA DSP cores to become the de facto DSP in the embedded DSP market.  To enable this goal, we 
license our  technologies on  a  worldwide  basis  to semiconductor  and  OEM  companies  that  design and manufacture  products  that 
combine CEVA-based  solutions with  their  own  differentiating  technology.    We  believe  our  business  model  offers  us  some  key 
advantages. By not focusing on manufacturing or selling silicon products, we are free to widely license our technology and free to 
focus most of our resources on research and development of DSP technologies.  By choosing to license the programmable DSP core, 
manufacturers  can  achieve  the  advantage  of  creating  their  own  differentiated  solutions  and  develop  their  own  unique  product 
roadmaps.    Through  our  licensing efforts,  we  have  established  a  worldwide  community  developing  CEVA-based  solutions,  and 
therefore we can leverage their strengths, customer relationships, proprietary technology advantages, and existing sales and marketing 
infrastructure. As an example, we recently announced a new partnership program, CEVA-XCnet, focusing on various technology and 
solution  providers  in  the  Software-Defined-Radio  (SDR)  space  with  complimentary  offerings  for  the  CEVA-XC  communication 
processor.  In addition, as our intellectual property is widely licensed and deployed, system OEM companies can obtain CEVA-based 
chipsets from a wide range of suppliers, thus reducing dependence on any one supplier and fostering price competition, both of which 
help to contain the cost of CEVA-based products.

We operate a licensing and per unit royalty business model.  We typically charge a license fee for access to our technology 
and a royalty fee for each unit of silicon which incorporates our technology.  License fees are invoiced in accordance with agreed-
upon contractual terms.  Royalties are reported and invoiced one quarter in arrears and generally are based on a fixed unit rate or a 
percentage of the sale price for the CEVA-based silicon product.

Strategy

We  believe  there  is  a  growing  demand  for  high  performance  and  low  power  DSP  and  application-specific  platforms 
incorporating DSP cores and all the necessary hardware and software for target applications.  We believe the growth in the demand for 
these platforms will drive demand for our technology.  As CEVA offers expertise developing these complete solutions in a number of 
key growth markets, including handsets, mobile broadband, video, audio, Bluetooth and storage, we believe we are well positioned to 
take full advantage of this industry shift. To capitalize on this industry shift, we intend to:

•

•

continue  to  develop  and  enhance  our  range  of  DSP  cores  and  associated  subsystems  with  additional  features, 
performance and capabilities;

continue  to  develop  and  enhance  our  range  of  complete  and  highly  integrated  platform  solutions  to  deliver to  our 
licensing partners a complete and verified system solution;

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capitalize on our relationships and leadership  within  our worldwide  community  of  semiconductor  and  OEM  licensees 
who are developing CEVA-based solutions; and

capitalize on our IP licensing and royalty business model which we believe is the best vehicle for a pervasive adoption of 
our technology and allows us to  focus our resources on research and development of new licensable technologies and 
applications.

•

•

Products

We are the leading licensor of  SIP platform solutions and DSP cores to the semiconductor industry. We offer a family of 
programmable DSP cores, associated subsystems and a portfolio of application-specific platforms, including multimedia (audio, video 
and image), voice (VoIP), Bluetooth and serial storage technology (SATA and SAS).

CEVA DSP Cores

We market a family of synthesizable, programmable DSP cores, each delivering a different balance of performance, power 
dissipation and cost, thereby allowing customers to select a DSP core ideally suited for their target application.  The ability to match 
processing  power  to  the  application  is  a  crucial consideration  when  designers  select  a  DSP  supplier.    Our  family  of DSP cores  is 
largely software  compatible,  meaning  that  software  from  one  core  can  be  applied  to  another core, which  significantly  reduces 
investment in code development, tools and design engineer training.

We deliver our DSP cores in the form of a hardware description language definition (known as a soft core or a synthesizable 
core). All CEVA DSP cores can be manufactured on any process using any physical library, and all are accompanied by a complete 
set of tools and an integrated development environment. An extensive third-party network supports CEVA DSP cores with a wide 
range  of  complementing  software  and  platforms.    In  addition,  we  provide  development  platforms,  software  development  kits and 
software debug tools, which facilitate system design, debug and software development.

CEVA DSP-based Subsystems

Designers  today  face  escalating  design  costs  and  shrinking  design  timelines. To  further  reduce  the  cost,  complexity  and 
associated  risk  of bringing  products  to  market,  CEVA  has  developed  a  range  of  DSP-based  subsystems  which  combine  selected 
hardware  peripherals, which  are  essential  to  designers  deploying  CEVA  DSP  cores,  with  software  modules  and  chip designs. Our 
subsystems  contain  a  collection  of  peripherals,  such  as  on-chip  data  and  program  memory and  cache controllers, high  performance
Direct  Memory  Access  (DMA) controller,  Buffered  Time  Division  Multiplexing  Port  (BTDMP),  high-throughput  Host  Processor 
Interface  (HPI)  and  power  saving  unit (PSU).    These  hardware  subsystems  are  designed  to  easily integrate into  existing  SoCs, 
providing standard protocols and interfaces, such as Advanced High Performance Bus (AHB), Advanced Performance Bus (APB) and 
Advanced eXtensible Interface (AXI) bridges for host-DSP efficient communications.

CEVA Application-Specific Platforms

CEVA  application-specific  platforms  are  a  family  of  complete  system  solutions  for  a  range  of  applications.    These 
application-specific  platforms  fundamentally  reduce  the  complexity,  cost  of  ownership  and  time-to-market  for  products  developed 
utilizing these platforms. Platforms typically integrate a CEVA DSP core, hardware subsystem and application-specific (e.g. video 
processing) software. Our family of platforms spans multimedia (audio, video and image) and voice (VoIP).  We also offer platform 
solutions for Bluetooth and serial storage technologies (SATA and SAS).

Customers

We  have  licensed  our  DSP  cores,  DSP-based  subsystems  and application-specific  platforms to  leading  semiconductor and 
OEM  companies  throughout  the  world. These  companies  incorporate  our  IP  into  application-specific  chipsets or  custom-designed 
chipsets that  they  manufacture,  market  and  sell  to  consumer electronics companies. We  also  license  our  DSP  cores,  DSP-based 
subsystems and application-specific platforms to OEMs directly. Included among our licensees are the following customers:  Beceem, 
Broadcom, Ericsson, Freescale, Infineon, Intersil, Marvell, Mediatek, Mindspeed, NXP,  Renesas, Samsung, Sequans, Sharp, Solomon 
Systech, Sony, Spreadtrum, ST Ericsson,  Sunplus,  VIA Telecom and Zoran.  The majority of our licenses have royalty components, 
of which 23 licensees were shipping products incorporating our technologies pursuant to 31 licensing arrangements at the end of 2009.  
Of  the  31  licensing  arrangements,  27 are under  per  unit  royalty  arrangements  and  four are under  prepayment arrangements.    Two 
customers accounted for 20% and 13% of our total revenues for 2009.  The identity of our greater-than-10% customers varies from 
period to period, and we do not believe that we are materially dependent on any one specific customer or any specific small number of 
licensees. 

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International Sales and Operations

Customers based in EME (Europe and Middle East) and APAC (Asia Pacific) accounted for 84% of our total revenues for 
2009, 87% for 2008 and 79% for 2007. Although all of our sales to foreign customers are denominated in United States dollars, we 
are subject to risks of conducting business internationally.  These risks include fluctuations in exchange rates, unexpected changes in 
regulatory requirements, delays resulting from difficulty in obtaining export licenses for certain technologies, tariffs, other barriers and 
restrictions and the burden of complying with a variety of foreign laws.  Information on the geographic breakdown of our revenues 
and location of our long-lived assets is contained in Note 10 to our consolidated financial statements, which appear elsewhere in this 
annual report.

Moreover, part of our expenses in Israel and Europe are paid in the Israeli currency, New Israeli Shekel (NIS), in the Euro
and in the British pound, which subjects us to the risks of foreign currency fluctuations and economic pressures in those regions.  Our 
primary expenses paid in the NIS, the Euro and the British pound are employee salaries.  As a result, an increase in the value of the 
NIS, the Euro or the British pound in comparison to the U.S. dollar could increase the cost of our technology development, research 
and  development  expenses  and  general  and  administrative  expenses.    To  protect  against  the  increase  in  value  of  forecasted  foreign 
currency cash flows resulting from salaries paid in the NIS, the Euro and the British pound during the year, we instituted during the 
second quarter of 2007, a foreign currency cash flow hedging program.  We hedge portions of the anticipated payroll for our Israeli,  
Irish and British employees denominated in the NIS, the Euro and the British pound for a period of one to twelve months with forward 
and options contracts.  There are no assurances that future hedging transactions will successfully mitigate losses caused by currency 
fluctuations.

Sales and Marketing

We  license  our  technology  through  a  direct  sales  force. As  of  December  31,  2009,  we  had  22 employees  in  sales  and 

marketing. We have sales offices and representation in Asia Pacific (APAC) region, Japan, Sweden, Israel and the United States.

Maintaining  close  relationships  with  our  customers  and  strengthening  these  relationships  are  central  to  our  strategy.    We 
typically launch each new DSP core, platform or solution upgrade with a signed license agreement with a tier-one customer, which 
signifies  to  the  market  that  we  are  focused  on  viable  applications  that  meet  broad  industry  needs.    Staying  close  to  our  customers 
allows us to create a roadmap for the future development of existing cores and application platforms, and helps us to anticipate the 
next  potential  applications  for  the  market.    We  seek  to  use  our  customer  relationships  to  deliver  new  products  in  a  faster  time  to 
market.

We use a variety of marketing initiatives to stimulate demand and brand awareness in our target markets. These marketing 
efforts include contacts with industry analysts, presenting at key industry trade shows and conferences, and posting information on our 
website. Our marketing group runs competitive benchmark analyses to help us maintain our competitive position.

Technical Support

We offer technical support services through our offices in Israel, Ireland, Asia Pacific (APAC) region, Japan, Sweden and the 

United States. Our technical support services include:

•

•

•

assistance  with  implementation,  responding  to  customer-specific  inquiries,  training  and,  when  and  if  they become 
available, distributing updates and upgrades of our products;

application  support,  consisting  of  providing  general  hardware  and  software  design  examples,  ready-to-use  software 
modules and guidelines to our licensees to assist them in using our technology; and

design services, consisting of creating customer-specific implementations of our DSP cores and application platforms.

We believe that our technical support services are the means to assist our licensees to embed our cores and platforms in their 
designs and products.  Our technology is highly complex, combining sophisticated DSP core architecture, integrated circuit designs 
and development tools.  Effective customer support in helping our customers to implement our solutions enables them to shorten the 
time  to  market  for  their  applications.    Our  support  organization  is  made  up  of  experienced  engineers  and  professional  support 
personnel. We conduct technical training for our licensees and their customers, and meet with them from time to time to track the 
implementation of our technology.

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Research and Development

Our research and development team is focused on improving and enhancing our existing products, as well as developing new 
products  to  broaden  our  offerings  and  market  opportunities.    These  efforts  are  largely  driven  by  current  and  anticipated  customer 
needs.

Our research and development and customer technical support teams, consisting of 125 engineers as of December 31, 2009, 
work in five development centers located in Israel, Ireland and the United Kingdom. This team consists of engineers who possess 
significant experience in developing DSP cores and solutions.  In addition, we engage third party contractors with specialized skills as 
required  to  support  our  research  and  development. Our  research  and  development  expenses,  net  of  related  research  grants,  were 
approximately $19, $20 and $17 million in 2007, 2008 and 2009, respectively.

We  encourage  our  research  and  development  personnel  to  maintain  active  roles  in  various  international  organizations  that 
develop and maintain standards in the electronics and related industries.  This involvement allows us to influence the development of 
new standards; keeps us informed as to important new developments regarding standards; and allows us to demonstrate our expertise 
to existing and potential customers who also participate in these standards-setting bodies.

Competition

The markets in which we operate are intensely competitive.  They are subject to rapid change and are significantly affected 
by new product introductions.  We compete with other suppliers of licensed DSP cores and solutions.  We believe that the principal 
competitive elements in our field are DSP performance, overall chip cost, power consumption, flexibility, reliability, communication 
and  multimedia  software  availability,  design  cycle  time, 
tool  chain,  customer  support,  financial  strength,  name  recognition and 
reputation. We believe that we compete effectively in each of these areas, but can offer no assurance that we will have the financial 
resources, technical expertise, and marketing or support capabilities to compete successfully in the future.

The  markets  in  which  we  compete are dominated  by  large,  fully-integrated semiconductor  companies  that  have  significant 
brand recognition, a large installed base and a large network of support and field application engineers. We face direct and indirect 
competition from:

•

•

•

•

IP vendors that offer programmable DSP cores;

IP vendors of general purpose processors with DSP extensions;

IP  vendors  that  offer  hardware-based  DSP  implementation  as  opposed  to  software-based  DSP,  which  is  our 
specialization; and

internal design groups of large chip companies that develop proprietary DSP cores or engines for their own application-
specific chipsets.

We  face  direct  competition  in  the  DSP  core  space mainly  from  Tensilica  and  Verisilicon which licenses DSP  cores  in 

addition to its semiconductor business (Verisilicon) or configurable cores (Tensilica).

In  recent  years,  we  also  have  faced  competition  from  companies  that  offer  Central  Processor  Unit  (CPU)  intellectual 
property.  These companies’ products are used for host functions in various applications, such as in mobile and home entertainment
products.
These  applications typically  also  incorporate  a  programmable  DSP  that  is  responsible  for  communication  and 
video/audio/voice compression.  Recently, CPU  companies, such as ARM Holdings, MIPS Technologies, Virage Logic (through its 
acquisition of ARC) and Tensilica have added a DSP extension and make use of it to provide platform solutions in the areas of video 
and audio.

With  respect  to  certain  large  potential  customers,  we  also  compete  with  internal  engineering  teams,  which  may  design 
programmable DSP core products in-house.  Companies such as Mediatek, NXP, STMicroelectronics and Zoran license our designs 
for some applications and use their own proprietary cores for other applications.  These companies also may choose to license their 
proprietary DSP cores to third parties and, as a result, become direct competitors.

Aside from the in-house research and development groups, we do not compete with any individual company across the range 
of our market offerings.  Within particular market segments, however, we do face competition to a greater or lesser extent from other 
industry participants.  For example, in the following specific areas we compete with the companies indicated:

•

in the multimedia market  – Chips  &  Media,  Hantro  (acquired  by  On2),  Imagination Technologies  and  Virage  Logic 
(through its acquisition of ARC);

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•

•

•

in the serial storage technology area – ARM Holdings, Gennum’s Snowbush IP Group, Silicon Image and Synopsys;

in VoIP applications – ARM Holdings, MIPS Technologies and Verisilicon; and

in audio applications – ARM Holdings, Tensilica, Verisilicon and Virage Logic.

Proprietary Rights

Our  success  and  ability  to  compete  are  dependent  on  our  ability  to  develop  and  maintain  the  proprietary  aspects  of  our 
intellectual property and to operate without infringing the proprietary rights of others.  We rely on a combination of patent, trademark, 
trade  secret  and  copyright  laws  and  contractual  restrictions  to  protect  the  proprietary  aspects  of  our  technology.    These  legal 
protections afford only limited protection of our technology.  We also seek to limit disclosure of our intellectual property and trade 
secrets by requiring employees and consultants with access to our proprietary information to execute confidentiality agreements with 
us  and  by  restricting  access  to  our  source  code  and  other  intellectual  property.    Due  to  rapid  technological  change,  we  believe  that 
factors  such  as  the  technological  and  creative  skills  of  our  personnel,  new  product  developments  and  enhancements  to  existing 
products are more important than specific legal protections of our technology in establishing and maintaining a technology leadership 
position.

We have an active program to protect our proprietary technology through the filing of patents. Our patents relate to our DSP 
cores,  DSP-based  subsystems  and  application-specific  platform technologies.   As  of  December  31,  2009,  we  hold  42 patents in the 
United  States  and  10 patents  in  the  EME (Europe and Middle East) region  and  three  patents  in  Asia  Pacific  (APAC)  region,  with 
expiration dates between 2013 and 2024.  In addition, as of December 31, 2009, we have 12 patent applications pending in the United 
States,  one  pending  patent  application  in  Canada,  six pending  patent  applications  in  the  EME region  and  three pending patent 
applications in the APAC region.

We  actively  pursue  foreign  patent  protection  in  countries  where  we  feel  it  is  prudent  to  do  so.    Our  policy  is  to  apply  for 
patents or for other appropriate statutory protection when we develop valuable new or improved technology.  The status of patents 
involves complex legal and factual questions, and the breadth of claims allowed is uncertain.  Accordingly, there are no assurances 
that any patent application filed by us will result in a patent being issued, or that our issued patents, and any patents that may be issued 
in the future, will afford us adequate protection against competitors with similar technology; nor can we be assured that patents issued 
to us will not be infringed or that others will not design around our technology. In addition, the laws of certain countries in which our 
products  are  or  may  be  developed,  manufactured  or  sold  may  not  protect  our  products  and  intellectual  property  rights  to  the  same 
extent as the laws of the United States. We can provide no assurance that our pending patent applications or any future applications 
will  be  approved  or  will  not  be  challenged  by  third  parties,  that  any  issued  patents  will  effectively  protect  our  technology,  or  that 
patents held by third parties will not have an adverse effect on our ability to do business.

The  semiconductor  industry  is  characterized  by  frequent  litigation  regarding  patent  and  other  intellectual  property  rights.
Questions  of  infringement  in  the  semiconductor  field  involve  highly  technical  and  subjective  analyses.
In  addition,  patent 
infringement  claims  are  increasingly being  asserted  by  patent  holding  companies  (so-called  patent  “trolls”),  which  do  not  use 
technology  and  whose  sole  business  is  to  enforce  patents  against  companies,  such  as  us,  for  monetary  gain. Because  such  patent 
holding  companies  do  not  provide  services  or  use  technology,  the  assertion  of  our  own  patents  by  way  of  counter-claim  may  be 
ineffective.  Litigation may in the future be necessary to enforce our patents and other intellectual property rights, to protect our trade 
secrets, to determine the validity and scope of the proprietary rights of others, or to defend against claims of infringement or invalidity.
We cannot assure you that we would be able to prevail in any such litigation, or be able to devote the financial resources required to 
bring such litigation to a successful conclusion.

In any potential dispute involving our patents or other intellectual property, our licensees also could become the targets of 
litigation. We are generally bound to indemnify licensees under the terms of our license agreements. Although our indemnification 
In 
obligations  are  generally  subject  to  a  maximum  amount,  these  obligations  could  nevertheless  result  in  substantial  expenses.
addition to the time and expense required for us to indemnify our licensees, a licensee’s development, marketing and sale of products 
embodying our solutions could be severely disrupted or shut down as a result of litigation.

We also rely on trademark, copyright and trade secret laws to protect our intellectual property. We have registered trademark
in  the  United  States  for our  name  CEVA  and  the  related  CEVA  logo,  and  currently  market  our  DSP  cores  and  other  technology 
offerings under this trademark.

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Employees

The table below presents the number of employees of CEVA as of December 31, 2009 by function and geographic location.

Total employees
Function
Research and development
Sales and marketing
Technical support
Administration
Location
Israel
Ireland
United Kingdom
United States
Elsewhere

Number
184

125
22
13
24

136
16
7
10
15

Our  employees  are  not  represented  by  any  collective  bargaining  agreements,  and  we  have  never  experienced  a  work 

stoppage. We believe our employee relations are good.

A number of our employees are located in Israel. Certain provisions of Israeli law and the collective bargaining agreements 
between  the  Histadrut  (General  Federation  of  Labor  in  Israel)  and  the  Coordination  Bureau  of  Economic  Organizations  (the  Israeli 
federation of employers’ organizations) apply to our Israeli employees.

In  2004,  we  finalized  and  adopted  a  new  Code  of  Business  Conduct  and  Ethics  regarding  the  standards  of  conduct  of  our 

directors, officers and employees, and the Code is available on our website at www.ceva-dsp.com.

Corporate History

Our company was incorporated in Delaware on November 22, 1999 under the name DSP Cores, Inc.  We changed our name 

to ParthusCeva, Inc. in November 2002 and to CEVA, Inc. in December 2003.

Available Information

Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to reports 
pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, are available, free of charge, on our website at 
www.ceva-dsp.com,  as  soon  as  reasonably practicable  after  such  reports  are  electronically  filed  with  the  Securities  and  Exchange 
Commission and are also available on the SEC’s website at www.sec.gov.

Our website and the information contained therein or connected thereto are not intended to be incorporated into this Annual 

Report on Form 10-K.

ITEM 1A. RISK FACTORS

We caution you that the following important factors, among others, could cause our actual future results to differ materially 
from  those  expressed  in  forward-looking  statements  made  by  or  on  behalf  of  us  in  filings  with  the  Securities  and  Exchange 
Commission, press releases, communications with investors and oral statements. Any or all of our forward-looking statements in this 
annual  report,  and  in  any  other  public  statements  we  make,  may  turn  out  to  be  wrong. They  can  be  affected  by  inaccurate 
assumptions we might make or by known or unknown risks and uncertainties. Many factors mentioned in the discussion below will be 
important in determining future results. We undertake no obligation to publicly update any forward-looking statements, whether as a 
result of new information, future events or otherwise.  You are advised, however, to consult any further disclosures we make in our 
reports filed with the Securities and Exchange Commission.

The markets in which we operate are highly competitive, and as a result we could experience a loss of sales, lower prices and 
lower revenue.

The markets for the products in which our technology is incorporated are highly competitive.  Aggressive competition could 
result in substantial declines in the prices that we are able to charge for our intellectual property.  Many of our competitors are striving 

sf-2806891

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to  increase  their  share  of  the  growing  DSP  market  and  are  reducing  their  licensing  and  royalty  fees  to  attract  customers.    The 
following factors may have a significant impact on our competitiveness:

• We compete directly in the DSP core space with Tensilica and Verisilicon;
• CPU IP providers, such as Virage Logic (through its acquisition of ARC), ARM Holdings, MIPS Technologies and 

Tensilica, who offer DSP and DSP extensions to their IP;

•

• Our video solution is software-based and competes with hardware implementations offered by companies such as 
Hantro (acquired by On2), Imagination Technologies, Chips & Media, and Virage Logic (through its acquisition of 
ARC);
Internal engineering teams, such as Mediatek, NXP, STMicroelectronics and Zoran, may design programmable DSP 
core products in-house and therefore not license our technologies; and
SATA  and  SAS  IP  markets  are  highly  standardized  with  several  vendors,  such  as  ARM  Holdings,  Gennum's 
Snowbush IP group, Silicon Image and Synopsys, that offer similar products, thereby leading to pricing pressures 
for both licensing and royalty revenue.

•

In addition, we may face increased competition from smaller, niche semiconductor design companies in the future. Some of 
our customers also may decide to satisfy their needs through in-house design.  We compete on the basis of DSP performance, overall 
chip  cost,  power  consumption,  flexibility,  reliability,  communication  and  multimedia  software  availability,  design  cycle  time,  tool 
chain,  customer  support,  name  recognition,  reputation  and  financial  strength. Our  inability  to  compete  effectively  on  these  bases 
could have a material adverse effect on our business, results of operations and financial condition.

Our quarterly operating results fluctuate from quarter to quarter due to a variety of factors, including our lengthy sales cycle, 
and may not be a meaningful indicator of future performance.

In some quarters our operating results could be below the expectations of securities analysts and investors, which could cause 

our stock price to fall. Factors that may affect our quarterly results of operations in the future include, among other things:

•

•

•
•

•

•
•
•
•

•
•
•
•

•

the  timing  of  the  introduction  of  new  or  enhanced  technologies  by  us  and  our  competitors,  as  well  as  the  market 
acceptance of such technologies;
the  timing  and  volume  of  orders  and  production  by  our  customers,  as  well  as  fluctuations  in  royalty revenues 
resulting  from  fluctuations  in  unit  shipments  by  our  licensees and  shifts  by our  customers  from  prepaid  royalty 
arrangements to per unit royalty arrangements;
the mix of revenues among licensing revenues, per unit and prepaid royalties and service revenues;
our lengthy sales cycle and specifically in the third quarter of any fiscal year during which summer vacations slow 
down decision-making processes of our customers in executing contracts;
the gain or loss of significant licensees, partly due to our dependence on a limited number of customers generating a 
significant amount of quarterly revenues;
any delay in execution of any anticipated licensing arrangement during a particular quarter;
delays in the commercialization of end products that incorporate our technology;
currency fluctuations of the Euro and NIS versus the U.S. dollar;
fluctuations  in  operating  expenses  and  gross  margins  associated  with  the  introduction  of  new  or  enhanced 
technologies and adjustments to operating expenses resulting from restructurings;
our ability to scale our operations in response to changes in demand for our technologies;
entry into new markets, including China, India and Latin America;
changes in our pricing policies and those of our competitors;
restructuring,  asset  and  goodwill  impairment  and  related  charges,  as  well  as  other  accounting  changes  or 
adjustments; and
general  economic  conditions,  including  the  current  economic  conditions,  and  its  effect  on  the  semiconductor 
industry and sales of consumer products into which our technologies are incorporated.

Each of the above factors is difficult to forecast and could harm our business, financial condition and results of operations.  
Also, we license our technology to OEM customers for incorporation into their end products for consumer markets, including handsets
and consumer electronics products.  The royalties we generate are reported by our customers and invoiced by us one quarter in arrears.  
As  a  result,  our  royalty  revenues  are  affected  by  seasonal  buying  patterns  of  consumer  products  sold  by  our  OEM  customers  that 
incorporate our technology and the market acceptance of such ends products supplied by our OEM customers.  The fourth quarter in 
any given year is usually the strongest quarter for sales by our OEM customers in the consumer markets, and thus, the first quarter in 
any given year is usually the strongest quarter for royalty revenues as our royalties are reported and invoiced one quarter in arrears.  

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By contrast, the second quarter in any given year is usually the weakest quarter for us in relation to royalty revenues. However, this 
general quarterly fluctuation may be impacted by the current global economic slowdown.

In addition, as noted above, our operating expenses and, accordingly, our operating income, are subject to fluctuation from 
quarter  to  quarter.    In  particular,  due  to  the  current  economic  conditions and  pricing  instability  in  worldwide  markets,  the  level  of 
operating  efficiency  and  lower  operating  expenses  that  we  reported  for  2009  may not  continue  in  future  quarters.    We  currently 
anticipate that our operating expenses will be higher for 2010, in comparison to 2009, mainly due to increased investments in research 
and development, including the addition of new engineers and currency exchange expenses as the U.S. dollar is currently devaluated 
against  the  NIS,  the  Euro,  and  the  British  pound,  which  are  the  currencies  for  expenses  relating  to  employee  salaries. Any future 
increase in our operating expenses or decrease in our operating efficiency could adversely impact our future financial results.

We rely significantly on revenue derived from a limited number of customers.

We  expect  that  a  limited  number  of  customers,  generally  varying  in  identity from  period-to-period,  will  account  for  a 
substantial portion of our revenues in any period.  Two customers, varying in identity from period-to-period, accounted for 20% and 
13% of our total revenues in 2009.  Our five largest customers, varying in identity from period-to-period, accounted for 53% of our 
total revenues in 2009, 49% in 2008 and 53% in 2007.  Our five largest customers paying per unit royalties, varying in identity from 
period-to-period,  accounted  for  73%  of  our  total  royalty revenues  in  2009,  79%  in  2008  and  68%  in  2007.    Moreover, license 
agreements  for  our  DSP  cores  have  not  historically  provided  for  substantial  ongoing  license  payments. Significant  portions  of  our 
anticipated future revenue, therefore, will likely depend upon our success in attracting new customers or expanding our relationships 
with existing customers. Our ability to succeed in these efforts will depend on a variety of factors, including the performance, quality, 
breadth and depth of our current and future products, as well as our sales and marketing skills. In addition, some of our licensees may 
in the future decide to satisfy their needs through in-house design and production. Our failure to obtain future licensing customers
would impede our future revenue growth and could materially harm our business.

We generate a significant amount of our total revenues from the handsets market and our business and operating results may 
be materially adversely affected if we do not continue to succeed in this highly competitive market.

Revenues derived from the handsets market accounted for approximately 57% of our total revenues for 2009, 51% for 2008 
and  36%  for  2007.    Any  adverse  change  in  our  ability  to  compete  and  maintain  our  competitive  position  in  the  handsets  market, 
including through the introduction of enhanced technologies that attract OEM customers that target the handsets market, would harm 
our  business,  financial  condition  and  results  of  operations.    Moreover,  the  handsets  market  is  extremely  competitive  and  is  facing 
intense pricing pressures, and we expect that competition and pricing pressures will only increase.  Our existing OEM customers may 
fail to introduce new handsets that attract consumers, or encounter significant delays in developing, manufacturing or shipping new or 
enhanced  handsets  in  this  market.    The  inability  of  our  OEM  customers  to  compete  would  result  in  lower  shipments  of  handsets 
powered by our technologies which in turn would have a material adverse effect on our business, financial condition and results of 
operations.

We depend on market acceptance of third-party semiconductor intellectual property.

The semiconductor intellectual property (SIP) industry is a relatively small and emerging industry.  Our future growth will 
depend on the level of market acceptance of our third-party licensable intellectual property model, the variety of intellectual property 
offerings available on the market, and a shift in customer preference away from in-house development of proprietary DSPs towards 
licensing  open  DSP  cores.    Furthermore,  the  third-party  licensable  intellectual  property  model  is highly dependent  on  the  market 
adoption of new services and products, such as smartphones, mobile broad band, ultra-low-cost phones in emerging markets, Personal 
Multimedia  Players  (PMP),  Blu-ray DVDs,  connected  digital  TVs and  set-top  boxes  with  high  definition  audio and  video.    Such 
market  adoption  is  important  because  the  increased cost  associated  with  ownership  and  maintenance  of  the  more  complex 
architectures needed for the advanced services and products may motivate companies to license third-party intellectual property rather 
than design them in-house.

The trends that would enable our growth are largely beyond our control. Semiconductor customers also may choose to adopt 
a multi-chip, off-the-shelf chip solution versus licensing or using highly-integrated chipsets that embed our technologies.  If the above 
referenced market shifts do not materialize or third-party SIP does not achieve market acceptance, our business, results of operations 
and financial condition could be materially harmed.

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Because  our  IP  solutions  are  components  of  end  products,  if  semiconductor  companies  and  electronic  equipment 
manufacturers do not incorporate our solutions into their end products or if the end products of our customers do not achieve 
market acceptance, we may not be able to generate adequate sales of our products.

We  do  not  sell  our  IP  solutions  directly  to  end-users;  we  license  our  technology  primarily  to  semiconductor  companies 
and electronic equipment manufacturers, who then incorporate our technology into the products they sell. As a result, we rely on our 
customers  to  incorporate  our  technology  into  their  end  products  at  the  design  stage.    Once a  company incorporates  a  competitor’s 
technology into its end product, it becomes significantly more difficult for us to sell our technology to that company because changing 
suppliers involves significant cost, time, effort and risk for the company.  As a result, we may incur significant expenditures on the 
development  of  a  new  technology  without  any  assurance  that  our  existing  or  potential  customers will  select  our  technology  for 
incorporation  into  their own product  and  without  this  “design  win,”  it  becomes  significantly  difficult  to  sell  our  IP  solutions.  
Moreover,  even  after  a customer  agrees  to  incorporate  our  technology  into  its  end  products,  the  design  cycle  is  long  and  may  be 
delayed due to factors beyond our control, which may result in the end product incorporating our technology not reaching the market 
until long after the initial “design win” with such customer.  From initial product design-in to volume production, many factors could 
impact the timing and/or amount of sales actually realized from the design-in.  These factors include, but are not limited to, changes in 
the  competitive  position  of  our  technology,  our  customers’  financial  stability,  and  our  ability  to  ship  products  according  to  our 
customers’ schedule. Moreover, current economic conditions may further prolong a customer’s decision-making process and design 
cycle.

Further,  because  we  do  not  control  the  business  practices  of  our  customers,  we  do  not  influence  the  degree  to  which  they 
promote  our  technology  or  set  the  prices  at  which  they  sell  products  incorporating  our  technology. We cannot assure you that our 
customers will devote satisfactory efforts to promote our IP solutions. In addition, our unit royalties from licenses are dependent upon 
the  success  of  our  customers  in  introducing  products  incorporating  our  technology  and  the  success  of  those  products  in  the 
marketplace. The  primary  customers  for  our  products  are  semiconductor  design  and  manufacturing  companies,  system  OEMs  and 
electronic equipment manufacturers, particularly in the telecommunications field. These industries are highly cyclical and have been 
subject  to  significant  economic  downturns  at  various  times,  particularly  in  recent  periods,  including  the  global  economic  downturn 
that started in the second half of 2008. These downturns are characterized by production overcapacity and reduced revenues, which at 
times may encourage semiconductor companies or electronic product manufacturers to reduce their expenditure on our technology. If 
we do not retain our current customers and continue to attract new customers, our business may be harmed.

Because we have significant international operations, we may be subject to political, economic and other conditions relating to 
our international operations that could increase our operating expenses and disrupt our revenues and business.

Approximately  84%  of  our  total  revenues  in  2009,  87%  in  2008 and  79%  in  2007 were  derived  from  customers  located 
outside of the United States.  We expect that international customers will continue to account for a significant portion of our revenue 
for the foreseeable future.  As a result, the occurrence of any negative international political, economic or geographic events could 
result in significant revenue shortfalls.  These shortfalls could cause our business, financial condition and results of operations to be 
harmed.  Some of the risks of doing business internationally include:

unexpected changes in regulatory requirements;
fluctuations in the exchange rate for the U.S. dollar;
imposition of tariffs and other barriers and restrictions;
burdens of complying with a variety of foreign laws, treaties and technical standards;
uncertainty of laws and enforcement in certain countries relating to the protection of intellectual property;

•
•
•
•
•
• multiple and possibly overlapping tax structures and potentially adverse tax consequences;
•
•

political and economic instability; and
changes in diplomatic and trade relationships.

We depend on a limited number of key personnel who would be difficult to replace.

Our  success  depends  to  a  significant  extent  upon  certain  of  our  key  employees and senior management, the loss of  which
could materially harm our business. Competition for skilled employees in our field is intense. We cannot assure you that in the future 
we will be successful in attracting and retaining the required personnel.

The sales cycle for our IP solutions is lengthy, which makes forecasting of our customer orders and revenues difficult.

The  sales  cycle  for  our  IP  solutions  is  lengthy,  often  lasting  three to  nine months. Our  customers  generally  conduct 
significant  technical  evaluations,  including  customer  trials,  of  our  technology  as  well  as  competing  technologies  prior  to  making  a 
purchasing decision.  In addition, purchasing decisions also may be delayed because of a customer’s internal budget approval process.  
Furthermore, given the current market conditions, we have less ability to predict the timing of our customers’ purchasing cycle and 

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potential unexpected delays in such a cycle.    Because  of  the  lengthy  sales  cycle and  potential  delays,  our  dependence  on  a  limited 
number of customers to generate a significant amount of revenues for a particular period and the size of customer orders, if orders 
forecasted  for  a  specific  customer  for  a  particular  period  do  not  occur  in  that  period,  our  revenues  and  operating  results  for that 
particular quarter could suffer.  Moreover, a portion of our expenses related to an anticipated order is fixed and difficult to reduce or 
change, which may further impact our operating results for a particular period.

We may dispose of or discontinue existing product lines and technology developments, which may adversely impact our future 
results.

On an ongoing basis, we evaluate our various product offerings and technology developments in order to determine whether 
any should be discontinued or, to the extent possible, divested.  In December 2008, we restructured our SATA activities to better fit 
SATA’s operating expense levels to its overall revenue contribution.  We cannot guarantee that we have correctly forecasted, or will 
correctly forecast in the future, the right product lines and technology developments to dispose or discontinue or that our decision to 
dispose of or discontinue various investments, products lines and technology developments is prudent if market conditions change.  In 
addition, there are no assurances that the discontinuance of various product lines will reduce our operating expenses or will not cause 
us to incur material charges associated with such decision.  Furthermore, the discontinuance of existing product lines entails various 
risks, including the risk that we will not be able to find a purchaser for a product line or the purchase price obtained will not be equal 
to at least the book value of the net assets for the product line.  Other risks include managing the expectations of, and maintaining 
good relations with, our customers who previously purchased products from our disposed or discontinued product lines, which could 
prevent us from selling other products to them in the future.  We may also incur other significant liabilities and costs associated with 
our disposal or discontinuance of product lines, including employee severance costs and excess facilities costs.

Because our IP solutions are complex, the detection of errors in our products may be delayed, and if we deliver products with 
defects, our credibility will be harmed, the sales and market acceptance of our products may decrease and product liability 
claims may be made against us.

Our IP solutions are complex and may contain errors, defects and bugs when introduced.  If we deliver products with errors, 
defects or bugs, our credibility and the market acceptance and sales of our products could be significantly harmed.  Furthermore, the 
nature of our products may also delay the detection of any such error or defect. If our products contain errors, defects and bugs, then 
we  may  be  required  to  expend  significant  capital  and  resources  to  alleviate  these  problems.    This  could  result  in  the  diversion  of 
technical and other resources from our other development efforts.  Any  actual  or  perceived  problems  or  delays  may  also  adversely 
affect our ability to attract or retain customers.  Furthermore, the existence of any defects, errors or failure in our products could lead 
to  product  liability  claims  or  lawsuits  against  us  or  against  our  customers.    A  successful  product  liability  claim  could  result  in 
substantial cost and divert management’s attention and resources, which would have a negative impact on our financial condition and 
results of operations.

Our  operating  results  are  affected  by  general  economic  conditions  and  the  highly  cyclical  nature  of  the  semiconductor 
industry.

During  the  2008-2009  global  downturn,  general  worldwide  economic  conditions  significantly  deteriorated,  and  resulted  in 
decreased  consumer  confidence  and  spending,  reduced  corporate  profits  and  capital  spending,  adverse  business  conditions  and 
liquidity  concerns.    Our  total  revenues  decreased  in  2009  as  compared  to  2008.   These  conditions  made  and  continue  to  make  it 
extremely difficult for our customers, the end-product customers, our vendors and us to accurately forecast and plan future business 
activities and make reliable projections.  Furthermore, during challenging economic times our customers may face various economic 
issues, including reduced demand for their products, longer design or production cycles, inability to gain timely access to sufficient 
credit,  focus  on  cash  preservation  and  tighter  inventory  management,  all  of  which  could  result  in  an  impairment  of  their  ability  to 
make timely payments to us and could cause reduced spending on our technologies.

Moreover, we operate within the semiconductor industry which experiences significant fluctuations in sales and profitability.  
The  industry  was  materially  adversely  affected  by  the  2008-2009  global  downturn.    Downturns  in  the  semiconductor  industry  are 
characterized  by  diminished  product  demand,  excess  customer  inventories,  accelerated  erosion  of  prices  and  excess  production 
capacity.  These factors could cause substantial fluctuations in our revenues and in our results of operations.

If  global  economic  and  market  conditions  remain  uncertain  or  persist,  spread  or  deteriorate  further,  we  could  experience  a 

material adverse impact on our business and results of operations.

Our success will depend on our ability to successfully manage our geographically dispersed operations.

Most of our employees are located in Israel and Ireland. Accordingly, our ability to compete successfully will depend in part 
on the ability of a limited number of key executives located in geographically dispersed offices to integrate management, address the 

sf-2806891

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needs  of  our  customers  and  respond  to  changes  in  our  markets.
operations, our business may be materially harmed.

If  we  are  unable  to  effectively  manage  and  integrate  our  remote 

Our operations in Israel may be adversely affected by instability in the Middle East region.

One of our principal research and development facilities is located in, and our executive officers and some of our directors 
are residents of, Israel.  Although substantially all of our sales currently are being made to customers outside Israel, we are nonetheless 
directly  influenced  by  the  political,  economic  and  military  conditions  affecting  Israel.    Any  major  hostilities  involving  Israel could 
significantly harm our business, operating results and financial condition.

In addition, certain of our officers and employees are currently obligated to perform annual reserve duty in the Israel Defense 
Forces  and  are  subject  to  being  called  to  active  military  duty  at  any  time. Although  we  have  operated  effectively  under  these 
requirements since our inception, we cannot predict the effect of these obligations on the company in the future. Our operations could 
be disrupted by the absence, for a significant period, of one or more of our key officers or key employees due to military service.

Our  research  and  development  expenses  may  increase  if  the  grants  we  currently  receive  from  the  Israeli  and  Irish 
governments are reduced or withheld.

We currently receive research grants from programs of the Office of the Chief Scientist of Israel of the Israeli Ministry of 
Industry and Trade and under the funding programs of Enterprise Ireland and Invest Northern Ireland. We received an aggregate of 
$1,731,000, $959,000  and  $319,000  in  2009,  2008 and  2007,  respectively. To be  eligible  for  these  grants,  we  must  meet  certain 
development conditions and comply with periodic reporting obligations.  Although we have met such conditions in the past, should we 
fail to meet such conditions in the future our research grants may be repayable, reduced or withheld.  The repayment or reduction of 
such research grants may increase our research and development expenses which in turn may reduce our operating income.

We are exposed to fluctuations in currency exchange rates.

A significant portion of our business is conducted outside the United States.  Although most of our revenue is transacted in 
U.S. dollars,  we  may  be  exposed  to  currency  exchange  fluctuations  in  the  future  as  business  practices  evolve  and we  are  forced  to 
transact  business  in  local  currencies.    Moreover,  the  majority  of  our  expenses  are  denominated  in  foreign  currencies,  mainly  New 
Israeli Shekel (NIS), Euro and British Pound, which subjects us to the risks of foreign currency fluctuations. Our primary expenses 
paid in the NIS, Euro and British Pound are employee salaries.  Increases in the volatility of the exchange rates of the NIS, Euro and 
British Pound versus the U.S. dollar could have an adverse effect on the expenses and liabilities that we incur in NIS, Euro and British 
Pound when remeasured into U.S. dollars for financial reporting purposes. We have instituted a foreign cash flow hedging program to 
minimize the effects of currency fluctuations.  However, hedging transactions may not successfully mitigate losses caused by currency 
fluctuations, and our hedging positions may be partial or may not exist at all in the future.  We also review our monthly expected non-
U.S. dollar denominated expenditure and look to hold equivalent non-U.S. dollar cash balances to mitigate currency fluctuations.  This 
approach has resulted in a foreign  exchange  loss  of  $142,000  in  2009,  a  foreign  exchange  loss  of  $134,000  in  2007  and  a  foreign 
exchange gain of $38,000 in 2007.  We expect to continue to experience the effect of exchange rate currency fluctuations on an annual
and quarterly basis.

If  we  are  unable  to  meet  the  changing  needs  of  our  end-users  or  address  evolving  market  demands,  our  business  may  be 
harmed.

The  markets  for  programmable  DSP  cores  and  application  IP  are  characterized  by  rapidly  changing  technology,  emerging 
markets  and  new  and  developing  end-user  needs,  and  requiring  significant  expenditure  for  research  and  development.    We  cannot 
assure you that we will be able to introduce systems and solutions that reflect prevailing industry standards on a timely basis, meet the 
specific technical requirements of our end-users or avoid significant losses due to rapid decreases in market prices of our products, and 
our failure to do so may seriously harm our business.

We may seek to expand our business through acquisitions that could result in diversion of resources and extra expenses.

We may pursue acquisitions of businesses, products and technologies, or establish joint venture arrangements in the future 
that could expand our business.  We are unable to predict whether or when any other prospective acquisition will be completed.  The 
process of negotiating potential acquisitions or joint ventures, as well as the integration of acquired or jointly developed businesses, 
technologies or products may be prolonged due to unforeseen difficulties and may require a disproportionate amount of our resources 
and  management’s  attention.    We  cannot  assure  you  that  we  will  be  able  to  successfully  identify  suitable  acquisition  candidates, 
complete acquisitions or integrate acquired businesses or joint ventures with our operations.  If we were to make any acquisitions or 
enter into a joint venture, we may not receive the intended benefits of the acquisition or joint venture or such an acquisition or joint 
venture may not achieve comparable levels of revenues, profitability or productivity as our existing business or otherwise perform as 

sf-2806891

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expected.    The  occurrence  of  any  of  these  events  could  harm  our  business,  financial  condition  or  results  of  operations.    Future 
acquisitions  or  joint  venture  may  require  substantial  capital  resources,  which  may  require  us  to  seek  additional  debt  or  equity 
financing.

Future  acquisitions  or  joint  venture  by  us  could  result  in  the  following,  any of  which  could  seriously  harm  our  results  of 

operations or the price of our stock:

•
•
•
•

•
•
•
•

issuance of equity securities that would dilute our current stockholders’ percentages of ownership;
large one-time write-offs;
incurrence of debt and contingent liabilities;
difficulties  in  the  assimilation  and  integration  of  operations,  personnel,  technologies,  products  and  information 
systems of the acquired companies;
diversion of management’s attention from other business concerns;
contractual disputes;
risks of entering geographic and business markets in which we have no or only limited prior experience; and
potential loss of key employees of acquired organizations.

We may not be able to adequately protect our intellectual property.

Our success and ability to compete depend in large part upon the protection of our proprietary technologies. We rely on a 
combination of patent, copyright, trademark, trade secret, mask work and other intellectual property rights, confidentiality procedures 
and licensing arrangements to establish and protect our proprietary rights. These agreements and measures may not be sufficient to 
protect our technology from third-party infringement or protect us from the claims of others. As a result, we face risks associated with 
our patent position, including the potential need to engage in significant legal proceedings to enforce our patents, the possibility that 
the validity or enforceability of our patents may be denied, the possibility that third parties will be able to compete against us without 
infringing our patents and the possibility that our products may infringe patent rights of third parties.

Our trade names or trademarks may be registered or utilized by third parties in countries other than those in which we have 
registered them, impairing our ability to enter and compete in these markets. If we were forced to change any of our brand names, we 
could lose a significant amount of our brand identity.

Our  business  will  suffer  if  we  are  sued  for  infringement  of  the  intellectual  property rights  of  third  parties  or  if  we  cannot 
obtain licenses to these rights on commercially acceptable terms.

We are subject to the risk of adverse claims and litigation alleging infringement of the intellectual property rights of others.
There are a large number of patents held by others, including our competitors, pertaining to the broad areas in which we are active.
We  have  not,  and  cannot  reasonably,  investigate  all  such  patents. From  time  to  time,  we  have  become  aware  of  patents  in  our 
technology  areas and  have  sought  legal  counsel  regarding  the  validity  of  such  patents  and  their  impact  on  how  we  operate  our 
In  addition,  patent  infringement  claims  are 
business,  and  we  will  continue  to  seek  such  counsel  when  appropriate  in  the  future.
increasingly  being asserted  by  patent  holding  companies  (so-called  patent  “trolls”),  which  do  not  use  technology  and  whose  sole 
business  is  to  enforce  patents  against  companies,  such  as  us,  for  monetary  gain. Because  such  patent  holding  companies  do  not 
provide services or use technology, the assertion of our own patents by way of counter-claim may be ineffective. Infringement claims
may require us to enter into license arrangements or result in protracted and costly litigation, regardless of the merits of these claims.
Any necessary licenses may not be available or, if available, may not be obtainable on commercially reasonable terms. If we cannot 
obtain  necessary  licenses  on  commercially  reasonable  terms,  we  may  be  forced  to  stop  licensing  our  technology,  and  our  business 
would be seriously harmed.

Our business depends on our customers and their suppliers obtaining required complementary components.

Some of the raw materials, components and subassemblies included in the products manufactured by our OEM customers are 
obtained from a limited group of suppliers. Supply disruptions, shortages or termination of any of these sources could have an adverse 
effect on our business and results of operations due to the delay or discontinuance of orders for products containing our IP, especially 
our DSP cores, until those necessary components are available.

The  future  growth  of  our  business  depends  in  part  on  our  ability  to  license  to  system  OEMs  and  small-to-medium-sized 
semiconductor companies directly and to expand our sales geographically.

Historically,  a  substantial  portion  of  our  licensing  revenues  has  been  derived  in  any given period  from  a  relatively  small 
number of licensees. Because of the substantial license fees we charge, our customers tend to be large semiconductor companies or 
vertically integrated system OEMs. Part of our current growth strategy is to broaden the adoption of our products by small and mid-

sf-2806891

16

size companies by offering different versions of our products targeted at these companies.
If we are unable to develop and market 
effectively  our  intellectual  property  through  these  models,  our  revenues  will  continue  to  be  dependent  on  a  smaller  number  of 
licensees and a less geographically dispersed pattern of licensees, which could materially harm our business and results of operations.

The  Israeli  tax  benefits  that  we  currently  receive  and  the  government  programs  in  which  we  participate  require  us  to  meet 
certain conditions and may be terminated or reduced in the future, which could increase our tax expenses.

We enjoy certain tax benefits in Israel, particularly as a result of the “Approved Enterprise” and the “Benefited Enterprise”
status of our facilities and programs.  To maintain our eligibility for these tax benefits, we must continue to meet certain conditions, 
relating principally to adherence to the investment program filed with the Investment Center of the Israeli Ministry of Industry and 
Trade and to periodic reporting obligations.  Should we fail to meet such conditions in the future, however, these benefits would be 
cancelled and we would be subject to corporate tax in Israel at the standard corporate rate of 25% in 2010 and could be required to 
refund tax benefits already received.  In addition, we cannot assure you that these tax benefits will be continued in the future at their 
current levels or otherwise.  The tax benefits under our first four investment programs have expired and are subject to corporate tax of 
26% in 2009 and 25% in 2010.  However, our Israeli operating subsidiary received in 2008 an approval for the erosion of tax basis in 
respect to its second, third and fourth investment programs, and as a result no taxable income was attributed to the second and third 
investment programs, and a reduced taxable income was attributed to the fourth investment program.  The tax benefits under our other 
investment programs are scheduled to gradually expire, starting in 2012.  The termination or reduction of certain programs and tax 
benefits  (particularly  benefits  available  to  us  as  a  result  of  the  “Approved Enterprise” and  the  “Benefited  Enterprise” status  of  our 
facilities and programs) or a requirement to refund tax benefits already received may seriously harm our business, operating results 
and financial condition.

Our  corporate  tax  rate  may  increase,  which  could  adversely  impact  our  cash  flow,  financial  condition  and  results  of 
operations.

We  have  significant  operations  in  Israel  and  the  Republic  of  Ireland  and  a  substantial  portion  of  our  taxable  income 
historically has been generated there.  Currently, some of our Israeli and Irish subsidiaries are taxed at rates substantially lower than 
the  U.S. tax  rates.    Although  there  is  no  current  expectation  of  any  changes  to  Israeli  and  Irish  tax  laws,  if  our  Israeli  and  Irish 
subsidiaries were no longer to qualify for these lower tax rates or if the applicable tax laws were rescinded or changed, our operating 
results could be materially adversely affected.  In addition, because our Israeli and Irish operations are owned by subsidiaries of our 
U.S.  parent  corporation,  distributions  to  the  U.S.  parent  corporation,  and  in  certain  circumstances  undistributed  income  of  the 
subsidiaries, may be subject to U.S. taxes.  Moreover, if U.S. or other authorities were to change applicable tax laws or successfully 
challenge  the manner  in  which  our  subsidiaries’  profits  are  currently  recognized,  our  overall  tax  expenses  could  increase,  and  our 
business, cash flow, financial condition and results of operations could be materially adversely affected.  Also our taxes on the Irish 
interest income may be double taxed both in Ireland and in the U.S. due to U.S. tax regulations and Irish tax restrictions on NOLs to 
off-set interest income.

Legislative action in the United States could materially and adversely affect us from a tax perspective.

Legislative action may be taken by the U.S. Congress which, if ultimately enacted, would adversely affect our effective tax 
rate and/or require us to take further action, at potentially significant expense, to seek to preserve our effective tax rate. In 2009 and 
2010, President Obama’s administration announced budgets, which included proposed future tax legislation that could substantially 
modify the rules governing the U.S. taxation of certain non-U.S. affiliates. These potential changes include, but are not limited to, 
curbing the deferral of U.S. taxation of certain foreign earnings and limiting the ability to use foreign tax credits. Many details of the 
proposal remain unknown, and any legislation enacting such modifications would require Congressional support and approval. We 
cannot predict the outcome of any specific legislative proposals. However, if any of these proposals are enacted into law, they could 
significantly impact our effective tax rate.

Our stock price may be volatile so you may not be able to resell your shares of our common stock at or above the price you 
paid for them.

Announcements  of  developments  related  to  our  business,  announcements  by  competitors,  quarterly  fluctuations  in  our 
financial results, changes in the general conditions of the highly dynamic industry in which we compete or the national economies in 
which we do business, and other factors could cause the price of our common stock to fluctuate, perhaps substantially.  In addition, in 
recent  years,  the  stock  market  has  experienced  extreme  price  fluctuations,  which  have  often  been  unrelated  to  the  operating 
performance of affected companies.  These factors and fluctuations could have a material adverse effect on the market price of our 
common stock.

sf-2806891

17

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2.

PROPERTIES

Our headquarters are located in San Jose, California and we have principal offices in Herzeliya, Israel and Dublin, Ireland.

We  lease  buildings  for  our  executive  offices,  and  engineering, sales, marketing, administrative  and  support  operations  and 
design centers.  The following table summarizes information with respect to the principal facilities leased by us as of December 31, 
2009:

Location

Term

Expiration

Area
(Sq. Feet)

Principal Activities

San Jose, CA, U.S. (1)

3 years

2010

5,250

Headquarters; sales and marketing; administration

Herzeliya, Israel (2)

4 years

2010

26,460

Research and development; administration

Dublin, Ireland (3)

1 year

2010

2,270

Research and development; administration

Cork, Ireland (4)

25 years

2025

10,000

Research and development

Belfast, UK (5)

15 years

2019

2,600

Research and development

(1) Lease expires in August 2010.  We are currently considering options for an alternative lease.
(2) In January 2010, we extended the lease for an additional 4 years (expiration 2014).
(3) We are currently negotiating to extend this lease.
(4) Break clause in the lease exercisable in 2011.
(5) Break clause in the lease exercisable on six months notice and payment of one year’s rent.

ITEM 3.

LEGAL PROCEEDINGS

From  time  to  time,  we  are  involved  in  litigation  relating  to  claims  arising  out  of  our  operations  in  the  normal  course  of 
business. We  are  not  a  party to  any legal  proceedings,  the  adverse  outcome  of  which,  in  management’s  opinion,  would  have  a 
material adverse effect on our results of operations or financial position

ITEM 4. RESERVED

sf-2806891

18

EXECUTIVE OFFICERS OF THE REGISTRANT

Below are the names, ages and principal recent business experience of our current executive officers.  All such persons have 
been appointed by our board of directors to serve until their successors are elected and qualified or until their earlier resignation or 
removal.

Gideon Wertheizer, age 53, has served as our Chief Executive Officer since May 2005.  He joined our board of directors in 
January 2010.  Mr. Wertheizer has 27 years of experience in the semiconductor and Silicon Intellectual Property (SIP) industries.  He 
previously served as the Executive Vice President and General Manager of the DSP business unit at CEVA. Prior to joining CEVA in 
November 2002, Mr. Wertheizer held various executive positions at DSP Group, Inc., including such roles as Executive VP - Strategic 
Business Development, Vice President for Marketing and Vice President of VLSI design.  Mr. Wertheizer holds a BsC for electrical 
engineering from Ben Gurion University in Israel and executive MBA from Bradford University in the United Kingdom.

Yaniv  Arieli,  age  41,  has  served  as  our  Chief  Financial  Officer  since  May  2005.    Prior  to  his  current  position,  Mr.  Arieli 
served as President of U.S. Operations and Director of Investor Relations of DSP Group beginning in August 2002 and Vice President 
of Finance, Chief Financial Officer and Secretary of DSP Group’s DSP Cores Licensing Division prior to that time.  Before joining 
DSP Group in 1997, Mr. Arieli served as an account manager and certified public accountant at Kesselman & Kesselman, a member 
of  PricewaterhouseCoopers,  a  leading  accounting  firm. Mr.  Arieli  is  a  CPA  and  holds  a  B.A.  in  Accounting  and  Economics  from 
Haifa University in Israel and an M.B.A. from Newport University and is also a member of the National Investor Relation Institute.

Issachar Ohana, age 44, has served as our Vice President, Worldwide Sales, since November 2002 and our Executive Vice 
President, Worldwide Sales, since July 2006.  Prior to joining CEVA in November 2002, Mr. Ohana was with DSP Group beginning 
in August 1994 as a VLSI design engineer.  He was appointed Project Manager of DSP Group’s research and development in July 
1995, Director of Core Licensing in August 1998, and Vice President—Sales of the Core Licensing Division in May 2000.  Mr. Ohana 
holds a B.Sc. in Electrical and Computer Engineering from Ben Gurion University in Israel and an MBA from Bradford University in 
the United Kingdom.

sf-2806891

19

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER 

PURCHASES OF EQUITY SECURITIES

Our common stock began trading on The NASDAQ Global Market and the London Stock Exchange on November 1, 2002.
Our  common  stock  currently  trades  under  the  ticker  symbol  “CEVA”  on  NASDAQ  and  under  the  ticker  symbol  “CVA”  on  the 
London Stock Exchange.  As of February 26, 2010, there were approximately 7,920 holders of record, which we believe represents 
approximately 13,020 beneficial holders. The closing price of our common stock on The NASDAQ Global Market on March 8, 2010
was $12.70 per share.  The following table sets forth, for the periods indicated, the range of high and low closing prices per share of 
our common stock, as reported on The NASDAQ Global Market.

2009

2008

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Price Range of
Common Stock

High

Low

$ 7.48
$ 8.76
$ 10.90
$ 12.86

$ 12.04
$ 9.95
$ 10.44
$ 8.73

$ 5.14
$ 7.19
$ 7.91
$ 9.77

$ 7.44
$ 7.87
$ 7.49
$ 5.46

We have never paid any cash dividends.  We intend to retain future earnings, if any, to fund the development and growth of 

our business and currently do not anticipate paying cash dividends in the foreseeable future.

Information as of December 31, 2009 regarding options granted under our option plans and remaining available for issuance 
under those plans will be contained in the definitive 2010 Proxy Statement for the 2010 annual meeting of stockholders to be held on 
May 25, 2010 and incorporated herein by reference.

2010 Annual Meeting of Stockholders

We anticipate that the 2010 annual meeting of our stockholders will be held on May 25, 2010 in New York City, NY.

sf-2806891

20

Stock Performance Graph

Notwithstanding anything to the contrary set forth in any of the Company’s previous or future filings under the Securities Act 
of  1933,  as  amended,  or  the  Securities  Exchange  Act  of  1934,  as  amended,  that  might  incorporate  this  proxy  statement  or  future 
filings  made  by  the  Company  under  those  statutes,  the  below  Stock  Performance  Graph  shall  not  be  deemed  filed  with  the  United 
States Securities and Exchange Commission and shall not be deemed incorporated by reference into any of those prior filings or into 
any future filings made by the Company under those statutes.

12/31/04

12/31/05

12/31/06

12/31/07

12/31/08

12/31/09

CEVA, Inc

NASDAQ Composite

Specialized Semiconductor

100.00

100.00

100.00

68.74

101.33

102.35

71.04

114.01

117.55

134.07

123.71

151.72

76.86

73.11

69.29

141.21

105.61

104.13

The stock performance graph above compares the percentage change in cumulative stockholder return on the common stock 
of  our  company  for  the  period  from  December 31,  2004,  through  December  31,  2009,  with  the  cumulative  total  return  on  The 
NASDAQ Global Market (U.S.) and the Hemscott Specialized Semiconductor Group Index.

This graph assumes the investment of $100 in our common stock (at the closing price of our common stock on December 31, 
2004),  the  NASDAQ  Global Market  (U.S.)  and  the  Hemscott  Specialized  Semiconductor  Group  Index  on December 31, 2004, and 
assumes dividends, if any, are reinvested.

Comparisons  in  the  graph above  are  based  upon  historical  data  and  are  not  indicative  of,  nor  intended  to  forecast,  future 

performance of our common stock.

sf-2806891

21

ITEM 6.

SELECTED FINANCIAL DATA

The following selected financial data should be read in conjunction with, and are qualified by reference to, our consolidated 
financial statements and the related notes, as well as our “Management’s Discussion and Analysis of Financial Condition and Results 
of Operations for the fiscal year ended December 31, 2009,” both appearing elsewhere in this annual report.

Consolidated Statements of Operations Data:
Revenues:

Licensing 
Royalties
Other revenue

Total revenues

Cost of revenues
Gross profit
Operating expenses:

Research and development, net
Sales and marketing
General and administrative
Amortization of intangible assets
Reorganization, restructuring and severance charge
Impairment of assets

Total operating expenses

Operating income (loss)
Financial income, net
Other income, net
Income (loss) before taxes on income
Income tax expense (income)
Net income (loss)
Basic net income (loss) per share
Diluted net income (loss) per share

Consolidated Balance Sheet Data:
Working capital
Total assets
Total long-term liabilities
Total stockholders’ equity

QUARTERLY FINANCIAL INFORMATION

2005

2006

2007

2008

2009

Year Ended December 31,

(in thousands)

$

$
$
$

23,935
6,820
4,881
35,636
4,217
31,419

20,153
6,577
5,742
823
3,207
510
37,012
(5,593)
1,820
1,507
(2,266)
—
(2,266)
(0.12)
(0.12)

$

$
$
$

22,160
6,324
4,021
32,505
4,035
28,470

18,769
6,268
5,882
414
—
—
31,333
(2,863)
2,620
57
(186)
(88)
(98)
(0.01)
(0.01)

$

$
$
$

19,499
9,095
4,617
33,211
3,851
29,360

19,136
6,253
5,721
148
—
—
31,258
(1,898)
3,211
425
1,738
447
1,291
0.07
0.06

$

$
$
$

21,701
14,349
4,315
40,365
4,668
35,697

20,172
7,088
6,637
53
4,121
—
38,071
(2,374)
2,729
12,011
12,366
3,801
8,565
0.43
0.42

$

$
$
$

18,764
16,225
3,478
38,467
4,117
34,350

16,561
6,732
6,087
—
—
—
29,380
4,970
2,048
3,712
10,730
2,384
8,346
0.42
0.41

2005

2006

2007

2008

2009

December 31,

(in thousands)

$

61,240
115,749
4,295
$ 102,233

$

65,001
121,080
4,216
$ 106,143

$

77,312
128,989
4,647
$ 114,388

$

83,886
137,586
3,788
$ 121,659

$ 101,169
155,260
4,483
$ 139,096

Revenues:

Licensing
Royalties
Other revenue

Total revenues

Cost of revenues
Gross profit
Operating expenses:

March 31,

June 30,

September 30, December 31, March 31,

June 30,

September 30, December 31,

2008

2009

Three months ended

$ 5,088
3,733
1,246
10,067
1,170
8,897

$ 6,026
3,038
1,019
10,083
1,268
8,815

$ 5,974
3,296
936
10,206
1,105
9,101

$ 4,613
4,282
1,114
10,009
1,125
8,884

$ 4,544
3,759
1,210
9,513
1,210
8,303

$ 4,273
3,950
887
9,110
1,152
7,958

$ 5,242
3,694
723
9,659
849
8,810

$ 4,705
4,822
658
10,185
906
9,279

Research and development, net
Sales and marketing

5,120
1,773

5,235
1,806

4,778
1,822

5,039
1,687

4,075
1,636

3,996
1,650

4,061
1,628

4,429
1,818

sf-2806891

22

Three months ended

March 31,

June 30,

September 30, December 31, March 31,

June 30,

September 30, December 31,

1,590
21

3,537
12,041
(3,144)
808
10,869
8,533
3,022
$ 5,511
0.27
$
0.27
$

$
$
$

2008

1,696
20

—
8,757
58
522
24
604
(87)
691
0.03
0.03

1,705
12

—
8,317
784
645
358
1,787
384
$ 1,403
0.07
$
0.07
$

1,646
—

584
8,956
(72)
754
760
1,442
482
960
0.05
0.05

$
$
$

2009

1,472
—

1,558
—

1,525
—

1,532
—

—
7,183
1,120
476
—
1,596
228
$ 1,368
0.07
$
0.07
$

—
7,204
754
474
1,901
3,129
814
$ 2,315
0.12
$
0.12
$

—
7,214
1,596
551
—
2,147
394
$ 1,753
0.09
$
0.09
$

—
7,779
1,500
547
1,811
3,858
948
$ 2,910
0.14
$
0.14
$

General and administrative
Amortization of other intangible assets
Reorganization, restructuring and 

severance charge
Total operating expenses

Operating income (loss)
Financial income, net
Other income, net
Income before taxes on income 
Income taxes expense (income)
Net income 
Basic net income per share
Diluted net income per share
Weighted average number of shares of 

Common Stock used in computation of 
net income per share (in thousands):

Basic
Diluted

20,095
20,724

20,140
20,804

20,157
20,799

19,647
19,977

19,557
19,754

19,515
20,014

19,689
20,492

20,101
21,375

sf-2806891

23

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 

OPERATIONS

You should read the following discussion together with the consolidated financials statements and related notes appearing 
elsewhere  in  this  annual  report.    This  discussion  contains  forward-looking  statements  that  involve  risks  and  uncertainties.    Actual 
results may differ materially from those included in such forward-looking statements.  Factors that could cause actual results to differ 
materially  include  those  set  forth  under  “Risk  Factors,”  as  well  as  those  otherwise  discussed  in  this  section  and  elsewhere  in  this 
annual report.  See “Forward-Looking Statements and Industry Data.”

BUSINESS OVERVIEW

The  following  discussion  and  analysis  is  intended  to  provide  an  investor  with  a  narrative  of  our  financial  results  and  an 
evaluation of our financial condition and results of operations.  The discussion should be read in conjunction with our consolidated 
financial statements and notes thereto for the year ended December 31, 2009, both appearing elsewhere in this annual report.

CEVA is the world’s leading licensor of DSP cores and platform solutions. Our technologies are widely licensed and power 
some of the world’s leading semiconductor and original equipment manufacturer (OEM) companies.  In 2009, our licensees shipped 
In  2009, Gartner  Inc. 
over  334 million  CEVA-powered  chipsets, an increase of  9%  over  2008 shipments  of  307 million  chipsets.
reported our share of the licensable DSP market at 46%.

Given the technological complexity of DSP-based applications, there are increased requirements to supplement the DSP core 
IP  with  additional  technologies  in  the  form  of  integrated  application-specific  hardware  peripherals  and  software  components.  
Therefore,  we  believe there  is an  industry  shift  from  developing  DSP technologies  in-house  to  licensing  them  from  third  party  IP 
providers, like us, due to the design cycle time constantly shortening and the cost of ownership and maintenance of such architectures.

During the past three years, our business has shown significant growth as a result of the widespread deployment of our DSP 
cores with all top five handset OEMs – LG Electronics, Motorola, Nokia, Samsung, and Sony Ericsson – and many others, including a 
major U.S.-based smartphone manufacturer.  This positive trend is evident from our royalty revenues which increased by 13% in 2009 
from 2008 and increased 78% when comparing 2009 to 2007.  Based on internal data, CEVA’s worldwide market share of baseband 
chips for handsets that  incorporate our  technologies  approximately doubled  in  2009  from  13%  to  27% of  the  worldwide  handsets
volume based  on  third  quarter  worldwide  shipments  of  handsets  for  2008  and  2009. Revenues  derived  from  the  handsets  market 
accounted for approximately 58% and 57% of our total annual royalty revenues and total annual revenues, respectively, for 2009.  We 
believe the full scale migration to our DSP cores and technologies in the handsets market has not been fully realized and continues to 
progress.  Also, we are optimistic about adoption of our technologies for new categories of products, such as data cards, netbooks, and 
eReaders.  The announcement by Texas Instruments and Freescale of their intent to exit the baseband market, after historically having 
been large players in this market, is a strong positive driver for our future market share expansion.

We believe both the handsets and mobile broadband markets continue to present significant growth opportunities for CEVA. 
At the end of 2009, there were more than four billion cellular connections worldwide, which is 60% of the entire global population.
Gartner  Inc.  predicts  that  worldwide  handset  shipments  will  grow  9%  in  2010  to  1.3  billion  units,  with  the  majority  of  the  growth 
coming  from  ultra-low-cost  phone  demands  in developing  countries  and  the  broader  adoption  of  advanced  smartphones  in  mature 
markets.  We are well-positioned to capitalize on the growth in the ultra-low-cost phone, smartphone and mobile broadband markets 
as  key  chip  suppliers  serving  these  markets use our technologies  broadly.  ABI Research forecasts that shipments of cellular-based 
devices will nearly double in 2014 from 2009, reaching 2.2 billion units.  The source of this substantial growth is primarily due to new 
categories of devices that utilize cellular connectivity.  More commonly referred to as mobile broadband connectivity, these devices 
comprise  of  various  consumer  and  machine-to-machine  equipment,  including  eReaders,  netbooks,  tablets,  data  cards  and  smart 
metering  equipment.    Every  cellular-connected  device  requires  a  DSP-based  modem  for  connectivity  and  many  of  the  leading 
suppliers of these modems are using our DSP technologies.

Beyond products enabled by our technologies in handsets and mobile broadband markets, in 2009, we witnessed a noticeable 
increase in design starts of next-generation 4G WiMAX/LTE products utilizing our advanced DSP cores.  Fourth generation wireless 
products  require  much  greater  performance  and  flexibility  than  3G  products.    In addition  to  our  CEVA-X  family  of  DSP cores 
currently being  designed  into  multiple  4G  chipsets,  we introduced  a  new  DSP  architecture,  the  CEVA-XC,  in February  2009,  to 
specifically  address  the  unique  and  evolving  needs  of  implementing  LTE/4G,  WiMAX and  Software  Defined  Radio  (SDR)-based 
wireless communication applications.  We believe this new product line is well positioned to expand our licensee base in both existing 
wireless handsets and new wireless infrastructure markets.

As a result of the worldwide economic downturn that started in the second half of 2008, revenue derived from licensing of 
DSP cores and subsystems to semiconductor and OEM companies in the consumer electronics markets, including mobile multimedia 
and home entertainment, decreased in the first half of 2009 with a modest growth in the second half of 2009.  Our total revenues also 

sf-2806891

24

decreased in 2009 as compared to 2008.  We are optimistic about 2010 as we have a few key customers with production capability for 
high  volume  products,  including  portable  consumer  products,  set-top boxes,  ultra-low-cost  phones and  smartphones.    We  expect 
continued growth in these categories in 2010 if the market returns to its normal seasonal growth.

Notwithstanding  the  various  growth  opportunities  we  have  outlined  above,  our business  operates  in  a  highly  competitive 
environment.    Competition  has  historically  increased pricing  pressures  for  our  products  and  decreased  our  average  selling  prices.  
Some of our competitors have reduced their licensing and royalty fees to attract customers and expand their market share.  In order to 
penetrate new markets and maintain our market share with our existing products, we may need to offer our products in the future at 
lower prices which may result in lower profits.  In addition, our future growth is dependent not only on the continued success of our 
existing products but also the successful introduction of new products, which requires the dedication of resources into research and 
development which in turn may increase our operating expenses.  We currently anticipate that our operating expenses will increase 
during 2010 in comparison to 2009, mainly due to increased investments in research and development, including the addition of new 
engineers and currency exchange expenses as the U.S. dollar is currently devaluated against the NIS, Euro, and British Pound, which 
are  the  currencies  for  expenses  relating  to  employee  salaries. Moreover, we  must  continue  to  monitor  and  control  our  operating 
expenses and maintain our current level of gross margin in order to offset any future declines in shipment quantities of products based 
on our technologies or any future declines in any per-unit royalty rates.  Furthermore, since our products are incorporated into end 
products of our OEM customers, our business is very dependent on our OEM customers’ ability to achieve market acceptance of their 
end products in the handsets and consumer electronic markets, which are similarly very competitive.

The ever-changing nature of the market also affects our continued business growth potential.  For example, the success of our 
video and audio products are highly dependent on the market adoption of new services and products, such as smartphones, connected 
devices  in  the  form  of  DTV,  set-top  boxes,  tablets,  mobile  Internet  devices,  HD  video  and  audio  within  products  such  as  Blu-ray
DVDs,  digital  TVs, set-top  boxes.  In addition,  our  business  is affected  by  market  conditions  in  emerging markets,  such  as  China, 
India and Latin America, where the penetration of handsets, especially ultra-low-cost phones, could generate future growth potential 
for our business. The maintenance of our competitive position and our future growth also are dependent on our ability to adapt to 
ever-changing  technology,  short  product  life  cycles,  evolving  industry  standards,  changing customer  needs and  the  trend  towards 
cellular connectivity, and voice, audio and video convergence in the markets that we operate.

Furthermore, the 2008-2009 worldwide economic downturn has resulted in slower economic activity,  decreased consumer 
confidence  and  spending,  reduced  corporate  profits  and  capital  spending,  adverse  business  conditions  and  liquidity  concerns.    Our 
total  revenues  decreased  in  2009  as  compared  to  2008.    Although  the  global  market  shows  signs  of  recovery  and  stabilization,  if 
market  conditions  remain  uncertain  or  deteriorate,  we  could  experience  reduced  spending  by  our  customers  for  our  products  and 
services in 2010.  We also operate primarily in the semiconductor industry, which is cyclical, and the 2008-2009 downturn resulted in 
a significant downturn of the semiconductor industry.  The result was decreased product demand, excess customer inventories, and 
accelerated erosion of prices.

Moreover,  due  to  the  economic  uncertainties,  it  is  extremely  difficult  for  our  customers,  our  vendors  and  us  to  accurately 
forecast  and  plan  future  business  activities.    Therefore,  the  current  economic  conditions,  and  specifically  the  volatility  in  the 
semiconductor and consumer electronics industries, could seriously impact our revenue and harm our business, financial condition and 
operating results.  As a result, our past operating results should not be relied upon as an indication of future performance.

CRITICAL ACCOUNTING POLICIES, ESTIMATES AND ASSUMPTIONS

Our consolidated financial statements are prepared in accordance with generally accepted accounting principles in the United 
States (U.S. GAAP).  These accounting principles require us to make certain estimates, judgments and assumptions.  We believe that 
the estimates, judgments and assumptions upon which we rely are reasonable based upon information available to us at the time that 
these estimates, judgments and assumptions are made.  These estimates, judgments and assumptions can affect the reported amounts 
of assets and liabilities as of the date of the financial statements, as well as the reported amounts of revenues and expenses during the 
periods presented. To the extent there are material differences between these estimates, judgments or assumptions and actual results, 
our  financial  statements  will  be  affected. The  significant  accounting  policies  that  we  believe  are  the  most  critical  to  aid  in  fully 
understanding and evaluating our reported financial results include the following:

•

•

•

•

revenue recognition;

allowances for doubtful accounts;

accounting for income taxes;

impairment of goodwill;

sf-2806891

25

•

•

equity-based compensation; and

accounting for marketable securities.

In many cases, the accounting treatment of a particular transaction is specifically dictated by U.S. GAAP and does not require 
management’s  judgment  in  its  application. There  are  also  areas  in  which  management’s  judgment  in  selecting  among  available 
alternatives would not produce a materially different result.

Revenue Recognition

Significant management judgments and estimates must be made and used in connection with the recognition of revenue in 
any accounting period. Material differences in the amount of revenue in any given period may result if these judgments or estimates 
prove  to  be  incorrect  or  if  management’s  estimates  change  on  the  basis  of  development  of  business  or  market  conditions.
Management’s judgments and estimates have been applied consistently and have been reliable historically.

We generate our revenues from (1) licensing intellectual property, which in certain circumstances is modified to customer-
specific  requirements,  (2)  royalty  income  and  (3)  other  revenues,  which  include  revenues  from  support,  training  and  sale  of 
development systems. We license our IP to semiconductor companies throughout the world. These semiconductor companies then 
manufacture, market and sell custom-designed chipsets to OEMs of a variety of consumer electronics products. We also license our 
technology directly to OEMs, which are considered end users.

We  account  for  our  IP  license  revenues  and  related  services  in  accordance  with  Financial  Accounting  Standards  Board
(“FASB”)  Accounting  Standards  Codification  (“ASC”)  No.  985-605,  "Software Revenue  Recognition." Revenues are  recognized 
when: (1) persuasive evidence of an arrangement exists and no further obligation exists; (2) delivery has occurred; (3) the license fee 
is fixed or determinable; and (4) collection is probable. A license may be perpetual or time limited in its application.  Revenue earned 
on  licensing  arrangements  involving  multiple  elements  should be  allocated  to  each  element  based  on  the  relative  fair  value  of  the 
elements. However,  with  respect  to  certain  transactions,  for  multiple  element  transactions,  revenue  can  be  recognized  under  the 
“residual method” when vendor specific objective evidence (“VSOE”) of fair value exists for all undelivered elements and VSOE does 
not  exist  for  one  of  the  delivered  elements. The  VSOE  of  fair  value  of  the  undelivered  elements  is  determined  based  on  the 
substantive renewal rate as stated in the agreement.  However, we do not believe we have sufficient VSOE of fair value to make such 
allocations in certain cases in which we undertake services for our customers.  Accordingly, in multiple elements agreement which 
includes  IP  license  and  related  services,  and  the  related  services  are  not  essential  to  the  functionality  of  the  IP  license,  the  entire 
arrangement fee is recognized as the services are performed.

Extended  payment  terms  in  a  licensing  arrangement  may  indicate  that  the  license  fees  are not  deemed  to  be  fixed  or 
determinable.    If  the  fee  is  not  fixed  or  determinable,    revenue  is  recognized  as  payments  become  due  from  the  customer  unless 
collection  is  not  considered  probable,  then  revenue  is  recognized  as  payments  are  collected  from  the  customer,  provided  all  other 
revenue  recognition  criteria  have  been  met.    Our  management  characterizes all  arrangements  that  become  due  after  10 months  as
extended payments and revenue is recognized as each payment becomes due, provided all other revenue recognition criteria have been 
met.

Revenues from license fees that involve significant customization of our IP to customer-specific specifications are recognized 
in  accordance  with  the  principles  set  out  in  FASB  ASC  No.  605-35-25,  "Construction-Type  and  Production-Type  Contracts 
Recognition," using contract accounting on a percentage of completion method, in accordance with the input method.  The amount of 
revenue  recognized  is  based  on  the  total  project  fees  (including  the  license  fee  and  the  customization hours  charged)  under  the 
agreement  and  the  percentage  of  completion  achieved.    The  percentage  of  completion  is  measured  by  monitoring  progress  using 
records of actual time incurred to date in the project compared to the total estimated project requirements, which corresponds to the 
costs related to earned revenues.  Estimates of total project requirements are based on prior experience of customization, delivery and 
acceptance of the same or similar technology and are reviewed and updated regularly by management.  Provisions for estimated losses 
on uncompleted contracts are made during the period in which such losses are first determined, in the amount of the estimated loss on 
the entire contract.  As of December 31, 2009, no such losses were identified.

Estimated gross profit or loss from long-term contracts may change due to changes in estimates resulting from differences 
between actual performance and original forecasts.  Such changes in estimated gross profit are recorded in results of operations when 
they are reasonably determinable by us, on a cumulative catch-up basis.

We  believe  that  the  use  of  the  percentage  of  completion  method  is  appropriate  as  we  have  the  ability  to  make  reasonably 
dependable  estimates  of  the  extent  of  progress  towards  completion,  contract  revenues  and  contract  costs.    In  addition,  contracts 
executed include provisions that clearly specify the enforceable rights regarding services to be provided and received by the parties to 

sf-2806891

26

the  contracts,  the  consideration  to  be  exchanged  and  the  manner  and  terms  of  settlement.    In  all  cases  we  expect  to  perform  our 
contractual obligations, and our licensees are expected to satisfy their obligations under the contract.

Royalties from licensing the right to use our IP are recognized on a quarterly basis in arrears as we receive quarterly shipment 
reports  from  our  licensees.    We  determine  such  sales  by  receiving  confirmation  of  sales  subject  to  royalties  from  licensees.    Non-
refundable payments on account of future royalties (prepaid royalties) are recognized upon payment becoming due, provided no future 
obligation exists.  Prepaid royalties are recognized under the licensing revenue line.

In addition to license fees, contracts with customers generally contain an agreement to provide support and training, which 
consists  of  an  identified  customer  contact  and  telephone  or  e-mail  support.    Fees  for  post  contract  support,  which  takes  place  after 
delivery to the customer, are specified in the contract and are generally mandatory for the first year.  After the mandatory period, the 
customer may extend the support agreement on similar terms on an annual basis.  We recognize revenue for post contract support on a 
straight-line basis over the period for which technical support is contractually agreed to be provided to the licensee.  Revenue from 
training is recognized as the training is performed.

Revenue from the sale of development systems is recognized when title to the product passes to the customer and all other 

revenue recognition criteria have been met.

We usually do not provide rights of return.  When rights of return are included in the license agreements, revenue is deferred 

until rights of return expire.

Allowances for Doubtful Accounts

We make judgments as to our ability to collect outstanding receivables and provide allowances for the portion of receivables 
when collection becomes doubtful.  Provisions are made based upon a detailed review of all significant outstanding receivables.  In 
determining the provision, we analyze our historical collection experience and current economic trends.  We reassess these allowances 
each  accounting  period.    Historically,  our  actual  losses  and  credits  have  been  consistent  with  these  provisions.    If  actual  payment 
experience  with  our  customers  is  different  than  our  estimates,  adjustments  to  these  allowances  may  be  necessary  resulting  in 
additional charges to our statements of operations.

Accounting for Income Taxes

In the ordinary course operation of our global business, there are many transactions and calculations where the ultimate tax 
outcome is uncertain.  Some of these uncertainties arise as a consequence of cost reimbursement arrangements among related entities, 
the process of identifying items of revenue and expense that qualify for preferential tax treatment, segregation of foreign and domestic 
income and expense to avoid double taxation and the complex issues involved in operating within multiple taxing jurisdictions.  For 
example, we do not provide for U.S. Federal income taxes on the undistributed earnings of our international subsidiaries because such 
earnings are re-invested indefinitely and, in our opinion, will not be distributed to CEVA, Inc., the U.S. parent company.  Although we 
believe that our estimates relating to our worldwide income tax expenses are reasonable, the final tax outcome may be different than 
those reflected in our historical income tax provisions and accruals.  Such differences could have a material effect on our effective tax 
rate in a given financial statement period and therefore materially affect our income tax provision and net income (loss) for the period 
in which such determination is made.

Moreover, we may be subject to audits in multiple jurisdictions.  These audits can involve complex issues that may require an 
extended period of time for resolution, including questions regarding our tax filing positions, the timing and amount of deductions and 
the allocation of income among various tax jurisdictions.  In evaluating the exposure associated with our various tax filing positions, 
including state, foreign and local taxes, we record reserve for probable exposures. A number of years may elapse before a particular 
matter, for which we have established a reserve, is audited and fully resolved. In our management’s opinion, adequate provisions for 
income  taxes  have  been  made.   To  the  extent  we  prevail  in  matters  for  which  reserve  has  been  established,  or  are  required  to  pay 
amounts  in  excess  of  the  reserve,  our  effective  tax  rate  in  a  given  financial  statement  period  could  be  materially  affected.  An 
unfavorable tax settlement would require use of our cash and result in an increase in our effective tax rate for the year of resolution.  A 
favorable tax settlement would be recognized as a reduction in our effective tax rate in the year of resolution.

Furthermore, deferred tax assets and liabilities are determined using enacted tax rates for the effects of net operating losses 
and temporary differences between the book and tax bases of assets and liabilities.  Our accounting for deferred taxes under FASB 
ASC No. 740 “Income Taxes,” involves the evaluation of a number of factors concerning the realizability of our deferred tax assets.  
In  concluding  that  a  valuation  allowance  is  required,  we  primarily  consider  such  factors  as  our  history  of  operating  losses  and 
expected future losses in certain jurisdictions and the nature of our deferred tax assets.  We provide valuation allowances in respect of 
deferred tax assets resulting principally from the carryforward of tax losses.  We currently believe that it is more likely than not that 
the deferred tax assets relating to the carryforward of losses and certain accrued expenses will not be realized in the foreseeable future.  

sf-2806891

27

If  we  are  not  able  to  realize  all  or  part  of  our  deferred  tax  assets  in  the  future,  an  adjustment  to  the  deferred  tax  assets  would  be 
charged to earnings during the period in which we make such a determination.  Likewise, if we later determine that it is more likely 
than  not  that  the  net  deferred  tax  assets  would  be  realized,  we  would  reverse  the  applicable  portion  of  the  previously  provided 
valuation allowance.  In order for us to realize our deferred tax assets, we must be able to generate sufficient taxable income in the tax 
jurisdictions in which the deferred tax assets are located.

Goodwill

We  apply FASB  ASC  No.  350,  "Intangibles  – Goodwill  and  Other."  Goodwill  is  carried  at  cost  and  is  not  amortized. 
Goodwill  should  be tested  for  impairment  at  least  annually  or  between  annual  tests  under certain  circumstances  and  written  down 
when impaired.  We conduct our annual test of impairment for goodwill on October 1st of each year.

In addition, we test to see if impairment exists periodically whenever events or circumstances occur subsequent to our annual 
impairment  test  that  would  more  likely  than  not  reduce  the  fair  value  of  a  reporting  unit  below  its  carrying  amount.    Important 
indicators  which  we consider  in  determining  whether  an  impairment  is  triggered  include,  but  are  not  limited  to,  significant 
underperformance relative to historical or projected future operating results, significant changes in the manner of use of the acquired 
assets or the strategy for our overall business, significant negative industry or economic trends, a significant decline in our stock price 
for a sustained period and our market capitalization relative to net book value.

The goodwill impairment test, which is based on fair value, is performed on a reporting unit level.  A reporting unit is defined 
as an operating segment or one level below an operating segment.  We market our products and services in one segment and allocate 
goodwill to one reporting unit. Therefore, impairment is tested at the enterprise level using our market capitalization as fair value.  
Accordingly, in conducting the first step of the impairment test, we compare the carrying value of our assets and liabilities, including 
goodwill, to  our market  capitalization.
If  the  carrying  value  exceeds  the  fair  value,  goodwill  is  potentially  impaired  and  we  then 
complete the second step to measure the impairment loss.  If the fair value exceeds the carrying value, the second step to measure the 
impairment loss is not required.

The  second  step  of  the goodwill impairment  test compares  the implied  fair  value  of the  reporting  unit’s goodwill  with  its 
carrying amount.  To estimate the implied fair value of the goodwill, we allocate the fair value of the reporting unit among the assets 
and liabilities of the reporting unit, including any unrecognized, intangible assets.  The excess of the fair value of a reporting unit over 
the amounts assigned to its assets and liabilities is the implied fair value of goodwill.  We estimate the future cash flows to determine 
the fair value of these assets and liabilities.  These cash flows are then discounted at rates reflecting the respective specific industry’s 
cost of capital.  If, upon review, the carrying value of goodwill exceeds its implied fair value, an impairment loss is recognized in the 
amount equal to that excess.

Should  our market  capitalization  decline,  in  assessing  the  recoverability of  goodwill,  we may be  required  to  make 
assumptions regarding estimated future cash flows and other factors to determine the fair value of the respective assets.  This process 
is  subjective  and  requires  judgment  at  many  points  throughout  the  analysis.    If  our estimates  or  related  assumptions  change  in 
subsequent periods or actual cash flows are below our estimates, an impairment loss not previously recorded may be required for these 
assets.

On  October  1,  2009,  we  conducted  our  annual  goodwill  impairment  test.    Because  our  market  capitalization  exceeded  the 

carrying value, including goodwill, on the evaluation date, goodwill was not considered impaired.

Accounting for Equity-Based Compensation

We  account  for  equity-based  compensation  in accordance  with  FASB  ASC  No.  718-10,  "Stock  Compensation"  which 
requires  the  measurement  and  recognition  of  compensation  expense  based  on  estimated  fair  values  for  all  equity-based  payment 
awards made to employees and non-employee directors.  We estimate the fair value of equity-based payment awards on the date of 
grant using an option-pricing  model.    The  value  of  the  portion  of  the  award  that  is  ultimately  expected  to  vest  is  recognized  as  an 
expense over the requisite service periods on our consolidated income statement.  We recognize compensation expenses for the value 
of our awards, which have graded vesting based on the accelerated attribution method over the requisite service period of each of the 
awards,  net  of  estimated  forfeitures.    Estimated  forfeitures  are  based  on  actual  historical  pre-vesting  forfeitures. Since  January 1, 
2007, we have used the Monte-Carlo simulation model for options granted. Determining the fair value of equity-based awards on the 
grant  date  requires  the  exercise  of  judgment, including the amount of equity-based  awards  that  are  expected  to  be  forfeited,  which 
takes  into  account  the  probability  of  termination  or  retirement  of  the  option  holder.  We  consider  many  factors  when  estimating 
expected  forfeitures,  including  types  of  awards,  employee  class  and  historical  experience.  Although  our management  believes  that 
their estimates and judgments about equity-based compensation expense are reasonable, actual results and future changes in estimates 
may differ substantially from our current estimates.

sf-2806891

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Accounting for Marketable Securities

Marketable  securities  consist  of  certificates  of  deposits,  corporate  bonds  and  securities  and  U.S.  government  and  agency 
securities.   We determine  the  appropriate  classification  of  marketable  securities  at  the  time  of  purchase  and  re-evaluates  such 
determination at each balance sheet date.  In accordance with FASB ASC No. 320-10-25, "Investment in Debt and Equity Securities 
Recognition," we classified marketable securities as available-for-sale securities.  Available-for-sale securities are stated at fair value, 
with unrealized gains and losses reported in accumulated other comprehensive income (loss), a separate component of stockholders’
equity, net of taxes. Realized gains and losses on sales of marketable securities, as determined on a specific identification basis, are 
included  in  the  consolidated  statements  of  operations. We  have  classified  all  marketable  securities as  short-term,  even  though  the 
stated  maturity  date  may  be  one  year  or  more  beyond  the  current  balance  sheet  date,  because  we  may  sell  these  securities  prior  to 
maturity to meet liquidity needs or as part of risk versus reward objectives.

We periodically assess  whether our investments with unrealized loss positions are other-than-temporarily impaired. Other-
than-temporary impairment ("OTTI") charges exists when the entity has the intent to sell the security, it will more likely than not be 
required to sell the security before anticipated recovery or it does not expect to recover the entire amortized cost basis of the security
(that  is,  a  credit  loss  exists).  OTTI  is determined  based  on  the  specific  identification  method  and  is reported  in  the  consolidated 
statements of operations. We did not recognize OTTI on our marketable securities in 2009.

Recently issued accounting standards:

In  October  2009,  the  FASB  issued  a  new  accounting  standard, Accounting  Standards  Update (“ASU”)  No. 2009-13 
“Multiple-Deliverable Revenue Arrangements," which provides guidance for arrangements with multiple deliverables. Specifically, 
the new standard requires an entity to allocate consideration at the inception of an arrangement to all of its deliverables based on their 
relative  selling  prices.
In  the  absence  of  the  vendor-specific  objective  evidence  or  third-party  evidence  of  the  selling  prices, 
consideration must be allocated to the deliverables based on management’s best estimate of the selling prices.  In addition, the new 
standard eliminates the use of the residual method of allocation.  In October 2009, the FASB also issued a new accounting standard,
ASU No. 2009-14, “Certain Revenue Arrangements That Include Software Elements," which changes revenue recognition for tangible 
products containing software and hardware elements.  Specifically, tangible products containing software and hardware that function 
together to deliver the tangible products’ essential functionality are scoped out of the existing software revenue recognition guidance 
and  will  be  accounted  for  under  the  multiple-element arrangements revenue  recognition  guidance  discussed  above. Both  standards 
will  be  effective  for  us  in  the  first  quarter  of  2011. We  are  currently  evaluating  the  impact  of  these  standards  on  our  consolidated 
results of operations or financial condition.

In August 2009,  the  FASB  issued  ASU  No. 2009-05,  “Measuring  Liabilities  at  Fair  Value,” which  provides  additional 
guidance on the measurement of liabilities at fair value.  Specifically, when a quoted price in an active market for the identical liability 
is not available, the new standard requires that the fair value of a liability be measured using one or more of the valuation techniques 
that maximize the use of relevant observable inputs and minimize the use of unobservable inputs.  In addition, an entity is not required 
to include a separate input or adjustment to other inputs relating to the existence of a restriction that prevents the transfer of a liability.  
We adopted this standard effective October 1, 2009.The adoption did not have a material impact on the financial statements.

In June 2009, the FASB issued ASC No. 105, "Generally Accepted Accounting Principles ("GAAP") (the “Codification”).
The  Codification was effective for interim and annual periods ended after September 15, 2009 and became the single official source 
of  authoritative,  nongovernmental  U.S.  generally  accepted  accounting  principles  (U.S.  GAAP),  other  than  guidance  issued  by  the 
Securities and Exchange Commission.  The standard did not have a material impact on our consolidated financial statements or notes 
thereto.  We have appropriately updated our disclosures with the appropriate Codification references for the year ended December 31, 
2009.  As such, all the notes to the consolidated financial statements have been updated with the appropriate Codification references.

In  May 2009, the FASB issued  FASB  ASC  No.  855, “Subsequent Events.” This  standard  is  intended  to  establish  general 
standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued 
or are available to be issued. Specifically, this standard sets forth the period after the balance sheet date during which management of 
a  reporting  entity  should  evaluate  events  or  transactions  that  may  occur  for  potential  recognition  or disclosure  in  the  financial 
statements, the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in 
its  financial  statements,  and  the  disclosures  that  an  entity  should  make  about  events  or  transactions  that  occurred  after  the  balance 
sheet  date. This  standard  is effective  for  fiscal  years  and  interim  periods  ended  after  June 15,  2009. The  adoption  did  not  have  a 
material impact on the financial statements.

In April 2009, we adopted the FASB’s updated guidance related to investments and debt securities, which amends the OTTI 
guidance in U.S. GAAP to make the guidance more operational and to improve the presentation of OTTIs in the financial statements.  
Under the updated guidance, if OTTI occurs, and it is more likely than not that we will not sell the investment or debt security before 
the recovery of our amortized cost basis, then the OTTI is separated into (a) the amount representing the credit loss and (b) the amount 

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related to all other factors.  The amount of the total OTTI related to the credit loss is recognized in earnings.  The amount of the total 
OTTI related to other factors is recognized in accumulated other comprehensive income.  The adoption of the updated guidance did 
not have a material impact on our consolidated results of operations or financial condition.

In April 2009, we adopted the FASB’s updated guidance related to fair value measurements and disclosures, which provides 
additional guidance for estimating fair value in accordance with the guidance related to fair value measurements when the volume and 
level  of  activity  for  an  asset  or  liability  have  significantly  decreased.    The  updated  standard  also  includes  guidance  on  identifying 
circumstances that indicate a transaction is not orderly.  The adoption of the updated guidance did not have a material impact on our 
consolidated results of operations or financial condition.

RESULTS OF OPERATIONS

The following table presents line items from our consolidated statements of operations as percentages of our total revenues 

for the periods indicated:

Consolidated Statements of Operations Data:
Revenues:

Licensing
Royalties
Other revenue

Total revenues

Cost of revenues
Gross profit
Operating expenses:

Research and development, net
Sales and marketing
General and administrative
Amortization of other intangible assets
Reorganization, restructuring and severance charge

Total operating expenses

Operating income (loss)
Financial income, net
Other income 
Income before taxes on income
Taxes on income
Net income

Discussion and Analysis

2007

2008

2009

58.7%
27.4%
13.9%
100.0%
11.6%
88.4%

57.6%
18.8%
17.2%
0.5%
—
94.1%
(5.7)%
9.6%
1.3%
5.2%
1.3%
3.9%

53.8%
35.5%
10.7%
100.0%
11.6%
88.4%

50.0%
17.6%
16.4%
0.1%
10.2%
94.3%
(5.9)%
6.7%
29.8%
30.6%
9.4%
21.2%

48.8%
42.2%
9.0%
100.0%
10.7%
89.3%

43.1%
17.5%
15.8%
—
—
76.4%
12.9%
5.3%
9.7%
27.9%
6.2%
21.7%

Below we provide information on the significant line items in our consolidated statements of operations for each of the past 
three fiscal years, including the percentage changes year-on-year, as well as an analysis of the principal drivers of change in these line 
items from year-to-year.

Revenues

Total Revenues

Total revenues (in millions)
Change year-on-year

2007
$ 33.2
—

2008
$ 40.4

2009
$ 38.5

21.5%

(4.7)%

The decrease in total revenues from 2008 to 2009 principally reflected a combination of lower licensing and other revenues, 
offset  by  higher royalty revenues.   The  increase in  total  revenues  from  2007 to  2008 principally  reflected a  combination  of  higher
licensing and royalty revenues.

We generate royalty revenue from our customers based on two models: royalties paid by our customers during the period in 
which they ship units of chipsets incorporating our technologies, which we refer to as “per unit royalties,” and royalties which are paid 
in a lump sum and in advance to cover a pre-defined fixed number of future unit shipments, which we refer to as “prepaid royalties.”  
In  either  case,  these  royalties  are  non-refundable  payments  and  are  recognized  when payment becomes  due,  provided  no  future 

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obligation  exists.    Prepaid  royalties  are  recognized  under  our  licensing  revenue  line and  accounted  for  4%,  3%  and  16% of  total 
revenues in 2009, 2008 and 2007, respectively. Only royalty revenue from customers who are paying as they ship units of chipsets 
incorporating our technologies is recognized in our royalty revenue line.  These per unit royalties are invoiced and recognized on a 
quarterly basis in arrears as we receive quarterly shipment reports from our licensees.

In 2009, two customers accounted for 20% and 13% of our total revenues, compared to one customer that accounted for 20% 
of our total revenues in 2008 and three customers that accounted for 17%, 11% and 12% of our total revenues in 2007.  Because of the 
nature of our license agreements and the associated large initial payments due, the identity of major customers generally varies from 
period to period, and we do not believe that we are materially dependent on any one specific customer or any specific small number of 
customers.  The five largest customers accounted for 53% of our total revenues in 2009, 49% in 2008 and 53% in 2007.

The following table sets forth the products and services that represented 10% or more of  our total revenues in each of the 

periods set forth below:

CEVA-X family
CEVA TeakLite family
CEVA Teak family

Year ended December 31,

2007

2008

2009

19%
45%
16%

27%
38%
15%

40%
35%
13%

We expect  these  products  will  continue  to  generate  a  significant  portion  of  our total  revenues  for  2010.    The  remaining 

amount consists of other families of products and services that each represented less than 10% of our total revenues.

Revenues  from  baseband  chips  for  handsets  that  incorporate  our  technologies  accounted  for  approximately  57%, 51%  and 

36% of our total annual revenues for 2009, 2008 and 2007, respectively.

Licensing Revenues

Licensing revenues (in millions)
Change year-on-year

2007
$ 19.5
—

2008
$ 21.7

2009
$ 18.8

11.3%

(13.5)%

The decrease in licensing revenues from 2008 to 2009 principally reflected lower revenues from our CEVA-Teak DSP core 
family of  products  and  CEVA-TeakLite  DSP  core  family  of  products  and  the  inclusion  of  licensing  revenues  from  u-blox AG  to 
resolve a license dispute in 2008, partially offset by higher revenues from our CEVA-X DSP core family of products. The decrease 
also  reflected  the  2008-2009  economic  downturn  and  the  overall  lower  new  design  starts  and  technology  investments  by  our 
customers.  The increase in licensing revenues from 2007 to 2008 resulted mainly from licensing revenue received pursuant to our 
agreement with u-blox AG to resolve a license dispute as mentioned above.

Licensing  revenues  accounted  for  48.8%  of  our  total  revenues  in  2009,  compared  with  53.8%  and  58.7%  of  our  total 
revenues in 2008 and 2007, respectively.  The percentage decrease in licensing revenues principally reflected the increase in royalty 
revenues. In 2009, we signed 34 new license agreements compared to 30 and 36 in 2008 and 2007, respectively.

Royalty Revenues

Royalty revenues (in millions)

Change year-on-year

$

2007
9.1
—

2008
$ 14.3

2009
$ 16.2

57.8%

13.1%

Based  on  internal  data, CEVA’s  worldwide  market  share  of  baseband  chips  for  handsets  that  incorporate  our  technologies 
represented  approximately  27%  and  13%  of  the  worldwide  handsets  volume  based  on  third  quarter  shipments  in  2009  and  2008, 
respectively, and accounted for approximately  58%  and 51%  of  our  total  annual  royalty  revenues  for  2009  and  2008,  respectively.  
Generally, the average royalty per unit from handsets incorporating our technologies is lower than the average royalty per unit from 
other consumer electronics products incorporating our technologies.

Royalty  revenues  for  2009  include  $0.9 million  of  royalties resulting from  “catch up” royalties  on  past  shipments  from  an 
existing customer.  Excluding the “catch up” royalties, the increase in royalty revenues from 2008 to 2009 reflected our market share 
expansion in the handsets market, as well as new shipments of a portable multimedia device.  The increase was offset by overall lower 
shipments of products by our customers in the consumer electronics market due to the 2008-2009 global economic downturn and a 
decrease in the average royalty rate per unit due to larger volume shipments which gradually reduced the per unit royalty rate and an 

sf-2806891

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increase  in  volume  of  lower  end  handsets  which  bear  a  lower  royalty  rate. The  increase  in  royalty  revenues  from  2007  to  2008 
reflected increased unit shipments and market share expansion in 3G and 2G handsets markets.  This increase was mainly due to a 
substantial production ramp-up  by  two  of  our  customers  in  different  segments  of  the  handsets  market.    The  five  largest  customers 
paying  per  unit  royalty accounted  for 73.4% of  total  royalty  revenues  in  2009, compared  to  78.9%  and  67.9%  in  2008 and  2007, 
respectively.

Our per unit and  prepaid  royalty customers  reported  sales  of  334 million  chipsets  incorporating  our  technologies in  2009, 
compared to 307 million in 2008 and 227 million in 2007. The increase in units shipped in 2009 compared to 2008 reflected increased 
unit shipments of handsets both in the low-end phone and smartphone segments, offset by decreased shipments of consumer electronic 
products reflecting the 2008-2009 worldwide economic downturns.  The increase in units shipped in 2008 compared to 2007 reflected
increased unit shipments of our CEVA-DSP cores by licensees in the 2/3G baseband cellular phone markets.  This increase reflected
market share expansion of our technologies in the baseband market by replacing chips from Texas Instruments and Qualcomm with 
our technologies.  The increase in 2008 in comparison to 2007 was partially offset by lower shipments of chips incorporated in DVD 
and hard disc drive products, mainly as a result of the worldwide economic downturn that began during the second half of 2008 within 
the consumer electronics market.

Other Revenues

Other revenues include support and training for licensees and sale of development systems.

Other revenues (in millions)
Change year-on-year

$

2007
4.6
—

$

2008
4.3
(6.5)%

$

2009
3.5
(19.4)%

The decrease  in  other  revenues  in  2009  compared  to  2008  principally reflects  a  decrease  in  revenues  from  both  support 
revenues and sales of development systems. The decrease in other revenues in 2008 compared to 2007 principally reflects a decrease 
in revenues from sales of development systems, offset by higher support revenues.

Geographic Revenue Analysis

United States
Europe, Middle East (EME) (1) (2)
Asia Pacific (APAC) (3) (4) (5)

(1) Sweden

(2) Switzerland

(3) Japan

(4) Taiwan

(5) China

*) Less than 10%

2007

2008

2009

(in millions, except percentages)

$
6.9
$ 11.5
$ 14.8

20.9% $
5.3
34.6% $ 22.3
44.5% $ 12.8

13.1% $
6.0
55.2% $ 17.9
31.7% $ 14.6

15.5%
46.4%
38.1%

$

3.8

11.3% $

8.0

19.9% $

7.5

19.4%

*)

*)

$

5.9

14.7%

*)

*)

13.2% $

5.1

12.7% $

4.5

11.6%

$

$

4.4

6.1

18.2%

*)

*)

*)

*)

*)

*)

*)

*)

$

6.4

16.7%

Due to the nature of our license agreements and the associated potential large individual contract amounts, the geographic 

spilt of revenues both in absolute and percentage terms generally varies from period to period.

The  increase in  revenues  in  absolute  and  percentage  terms  in  the  United  States  from  2008 to  2009 primarily  reflected
licensing revenues  from an agreement with a leading company who will use CEVA’s technologies, particularly in the LTE market. 
The decrease in revenues in absolute and percentage terms in the EME region from 2008 to 2009 primarily reflected lower revenues 
from our CEVA-TeakLite DSP core family of products and the inclusion of licensing revenues from u-blox AG to resolve a license 
dispute in 2008, partially offset by higher revenues from our CEVA-X DSP core family of products in 2009. The increase in revenues 
in absolute and percentage terms in the APAC region from 2008 to 2009 primarily reflected higher revenues from our CEVA-X DSP 

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core family of products and higher revenues from our SATA and SAS IP, partially offset by lower revenues from our CEVA-Teak 
DSP  core  family  of  products  and CEVA-TeakLite  DSP core  family  of  products.  In  the  United  States,  revenues  decreased  in  2008 
compared to 2007 in all segments of our business due to the U.S. economic downturn that started during the second half of 2008 and 
fewer development sites for handset OEMs.  The increase in revenues in absolute and percentage terms in the EME region in 2008 
compared to 2007 primarily reflected higher revenues from our GPS IP, mainly as a result of our agreement with u-blox AG to resolve 
a license dispute, as well as higher revenues from our CEVA-DSP core family of products.  The decrease in revenues in absolute and 
percentage terms in the APAC region in 2008 compared to 2007 primarily reflected lower revenues from our CEVA-DSP core family 
of products in that region.

Cost of Revenues

Cost of revenues (in millions)

Change year-on-year

2007
$ 3.9
—

2008
$ 4.7

2009
$ 4.1

21.2% (11.8)%

Cost of revenues accounted for 10.7% of total revenues in 2009, compared with 11.6% of total revenues in both 2008 and
2007.  The absolute and percentage decrease in cost of revenues in 2009 compared to 2008 principally reflected: (i) the execution of a 
lower number  of  license  agreements  with  engineering  service requirements  which  decreased cost  of  goods  labor  expenses  during 
2009, as compared to 2008, and (ii) lower royalty payback expenses paid to the Office of the Chief Scientist of Israel of the Israeli 
Ministry of Industry and Trade, partially offset by higher labor-related and commission costs.  The absolute and percentage increase in 
cost  of  revenues  in  2008  compared  to  2007  principally  reflected (i) the  execution  of  a  larger  number  of  license  agreements  with 
engineering service requirements which increased cost of goods labor expenses during 2008, as compared to 2007, (ii) higher royalty 
payback expenses paid to the Office of the Chief Scientist of Israel, and (iii) higher labor-related costs mainly due to the recruitment 
of additional employees for our support team.  Royalty payback expenses relate to royalties payable to the Office of the Chief Scientist 
of Israel that amount to 3%-3.5% of the actual sales of certain of our products, the development of which previously included grants 
from the Office of the Chief Scientist of Israel.  The obligation to pay these royalties is contingent on actual sales of these products.

Cost  of  revenues  includes  labor-related  costs and,  where  applicable,  costs  related  to  overhead,  subcontractor, materials, 

royalty payback expenses paid to the Office of the Chief Scientist of Israel and non-cash equity-based compensation expenses.

Operating Expenses

Research and development, net
Sales and marketing
General and administration
Amortization of intangible assets
Reorganization, restructuring and severance charge

Total operating expenses

Change year-on-year

2007

$ 19.1
6.2
$
5.7
$
$
0.2
$ —

$ 31.2
—

2008

(in millions)
$ 20.2
7.1
$
6.6
$
0.1
$
4.1
$

$ 38.1
21.8%

2009

$ 16.6
6.7
$
6.1
$
—
$ —

$ 29.4
(22.8)%

The decrease in total operating expenses in 2009 compared to 2008 principally reflected (i) a restructuring and reorganization 
expense in the amount of $4.1 million as a result of the termination of the Harcourt property lease in Dublin, Ireland during 2008, 
(ii) lower  salary  and  related  costs,  partially  as  a  result  of  the  termination  in  employment  of  a  number  of  SATA-related  technology 
engineers,  (iii)  lower  professional  services  costs,  and  (v) higher  research  and  development  grants  received  from  the  Israeli 
government.    The  increase  in  total  operating  expenses  in  2008  compared  to  2007  principally  reflected (i) a  restructuring  and 
reorganization expense in the amount of $4.1 million as a result of the termination of the Harcourt property lease in Dublin, Ireland 
during 2008, (ii) expenses associated with the restructuring of SATA activities, (iii) higher salary and related costs, partially as a result 
of  the  devaluation  of  the  U.S.  dollar  against the  Euro  and  the  NIS,  (iv) higher  professional  services  costs,  and  (v) higher non-cash 
equity-based compensation expenses, partially offset by an increase in research and development grants received from the Office of 
the Chief Scientist of Israel.

Research and Development Expenses, Net

Research and development expenses, net (in millions)

Change year-on-year

$

2007
19.1
—

2008
20.2

$

5.4%

$

2009
16.6
(17.9)%

sf-2806891

33

The net decrease in research and development expenses in 2009 compared with 2008 reflected lower salary and related costs,
partially as  a  result  of  the  termination  in  employment  of  a  number  of  SATA-related  technology  engineers,  an  increase  in  research 
grants  received  from  the  Office  of  the  Chief  Scientist  of  Israel and  lower  non-cash  equity-based compensation  expenses. The  net 
increase in research and development expenses in 2008 compared with 2007 reflected higher salary and related expenses, mainly as a 
result of  the  devaluation  of  the U.S. dollar against the Euro and the  NIS, and higher non-cash  equity-based compensation  expense, 
offset by an increase in research grants received from the Office of the Chief Scientist of Israel.  The average number of research and 
development  personnel  in  2009 was  121, compared  to  127 in  2008 and  136 in  2007.    The  number  of  research  and  development 
personnel was 125 at December 31, 2009, compared with 128 at year-end 2008 and 136 at year-end 2007.

Research and development expenses, net of related government grants, were 43.1% of total revenues in 2009, compared with 
50.0% in 2008 and 57.6% in 2007.  We recorded net research grants under funding programs of the Office of the Chief Scientist of 
Israel, Enterprise Ireland and Invest Northern Ireland of $1,731,000 in 2009, compared with $959,000 in 2008 and $319,000 in 2007.  
Grants received from the Office of the Chief Scientist of Israel, Enterprise Ireland and Invest Northern Ireland may become repayable 
if certain criteria under the grants are not met.

Research and development expenses consist primarily of salaries and associated costs and project-related expenses connected 
with the development of our intellectual property which are expensed as incurred, and non-cash equity-based compensation expenses.  
Research and development expenses are net of related government research grants. We view research and development as a principal 
strategic investment and have continued our commitment to invest heavily in this area, which represents the largest of our ongoing 
operating expenses.  We will need to continue to invest in research and development and such expenses may increase in the future to 
keep pace with new trends in our industry.

We anticipate that our research and development expenses will be higher in 2010, as compared to 2009.

Sales and Marketing Expenses

Sales and marketing expenses (in millions)

Change year-on-year

2007

2008

2009

$

6.2
—

$

$

7.1
13.4%

6.7
(5.0)%

The  decrease in  sales  and  marketing  expenses  in  2009 compared  to  2008  principally  reflected lower  marketing  and  trade 
show  activities.  The  increase in  sales  and  marketing  expenses  in  2008 compared  to  2007 principally  reflected  higher  salary  and 
related  costs,  higher  commission  expenses, higher  marketing  expenses  due  to  more  marketing-related  and  corporate  awareness 
activities, mainly associated with trade shows and technology conferences in Asia, Europe and the U.S., as well as higher non-cash 
equity-based compensation expenses.

Sales and  marketing  expenses  as  a  percentage  of  total  revenues  were  17.5%  in  2009, compared  with  17.6%  in  2008 and
18.8% in 2007. The total number of sales and marketing personnel was 22 at year-end 2009, compared with 20 at year-end 2008 and
19 at year-end 2007.  Sales and marketing expenses consist primarily of salaries, commissions, travel and other costs associated with 
sales and marketing activities, as well as advertising, trade show participation, public relations and other marketing costs and non-cash 
equity-based compensation expenses.

General and Administrative Expenses

General and administrative expenses (in millions)

Change year-on-year

2007

2008

2009

$

5.7
—

$

$

6.6
16.0%

6.1
(8.3)%

The  decrease  in  general  and  administrative  expenses  in  2009 compared  to  2008  principally  reflected  lower  professional 
services  costs partially offset  by  higher non-cash  equity-based compensation  expenses.    The  increase  in  general  and  administrative
expenses in 2008 compared to 2007 principally reflected higher salary and related costs, higher professional services costs and higher 
non-cash equity-based compensation expenses, partially offset by a decrease in doubtful debt expenses.  The total number of general 
and  administrative  personnel  was  24 at  both  December  31,  2009  and  2008,  compared  with  25 at  year-end  2007. General  and 
administrative expenses consist primarily of fees for directors, salaries for management and administrative employees, accounting and 
legal fees, expenses related to investor relations and facilities expenses associated with general and administrative activities and non-
cash equity-based compensation expenses.

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Amortization of Other Intangible Assets

Amortization of other intangible assets (in millions)

Change year-on-year

2007

2008

$

0.2
—

$

0.1
(64.2)%

2009
$ —
—

The  charges  identified  above  were  incurred  in  connection  with  the  amortization  of  intangible  assets  acquired  in  the 

combination with Parthus in 2002.  As of December 31, 2009 and 2008, the net amount of other intangible assets was $0.

Reorganization, Restructuring and Severance Charge

Reorganization, restructuring and severance charge (in millions)

2007
$ —

2008

$

4.1

2009
$ —

On January 18, 2008, we signed an assignment agreement with the landlord for one of our facilities in Dublin, Ireland, known 
as the Harcourt lease, for the surrender and termination of the lease.  In 2008, we paid approximately $5.9 million for the termination
of the lease and related termination costs, consisting primarily of legal and professional fees. We also successfully managed during 
the first quarter of 2008 to terminate part of our lease obligation in another office in Limerick, Ireland, where we had unused space.
We recorded  in 2008  an  aggregate  of  $3.5 million for the  above  lease  terminations  as  an  additional  reorganization  expense. As  a 
result of the above lease terminations, we have no under-utilized building operating lease obligations as of December 31, 2008.

In October 2008, our board of directors approved a reduction in expenses associated with our SATA activities.  In December 
2008,  our  management  implemented  the  reduction  with  the  termination  in  employment  of  a  number  of  SATA-related  technology 
engineers across our Irish offices.  A one-time restructuring expense associated with the down-sizing of the SATA team in the amount 
of $584,000 was recorded in 2008 in accordance with FASB ASC No. 420, “Accounting for Costs Associated with Exit or Disposal.”

Financial Income, net and Other Income

Financial income, net
of which:
Interest income and gains and losses from marketable securities, net
Foreign exchange gain (loss)

Other income, net
of which:
Gain on realization of investments
Impairment of assets

2007

2008

2009

$3.21

$3.17
$0.04

$0.43

$0.43
$—

(in millions)
$2.73

$2.86
$(0.13)

$12.01

$12.15
$ (0.14)

$2.05

$2.19
$(0.14)

$3.71

$3.71
$—

Financial income, net, consists of interest earned on investments, gains and losses from marketable securities, amortization of 
discount  and  premium  on  marketable  securities  and  foreign  exchange  movements. The  decrease  in  financial  income,  net,  in  2009
from  2008 reflected a  combination  of  lower interest  rates  and  higher  amortization  of  premiums  of  marketable  securities,  offset  by 
higher combined cash and marketable securities balances held. The decrease in financial income, net, in 2008 from 2007 reflected a 
combination  of  lower  interest  rates  and  realized  losses  from  marketable  securities  in  2008  as  compared  to  a  realized  gain  in  2007, 
offset by higher combined cash and marketable securities balances held.

We review our monthly expected non-U.S. dollar denominated expenditures and look to hold equivalent non-U.S. dollar cash 
balances to mitigate currency fluctuations.  This has resulted in a foreign exchange loss of $0.14 million in 2009, a foreign exchange 
loss of $0.13 million in 2008 and a foreign exchange gain of $0.04 million in 2007.

Other income, net, consists of gains on realization of investments and impairment of assets.  We recorded a gain of $3.71 and 
$12.12 million in 2009 and 2008, respectively, from the divestment of our equity investment in Glonav to NXP Semiconductors (for 
more information, see Note 11 to the attached Notes to Consolidated Financial Statement for the year ended December 31, 2009).  We 
also recorded a gain of $0.03 million and $0.43 million in 2008 and 2007, respectively, from the realization of a minority investment 
in a private company acquired in the combination with Parthus.  In 2008, we recorded a loss of $0.14 million related to the disposal of 
SATA-related fixed assets in connection with the restructuring of SATA activities.

sf-2806891

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Provision for Income Taxes

The  provision  for  income  taxes  reflects  income  earned  domestically  and  in  certain  foreign  jurisdictions.    In  2009,  we 
recorded tax expenses of approximately $1.1 million related to a capital gain from the divestment of our equity investment in Glonav 
In  2008, we 
to  NXP  Semiconductors and  approximately  $1.3 million  related  to  income  earned  in  certain  foreign  jurisdictions.
recorded  tax  expenses  of  $3.1  million  related  to  a  capital  gain  from  the  divestment  of  our  equity  investment  in  Glonav  to  NXP 
Semiconductors,  a  tax  expense  of  $0.8 million  related  to  income  earned  in  certain  foreign  jurisdictions,  as  well  as  an  income  tax 
benefit of $0.1 million related to domestically deferred tax assets such as accrued expenses, deferred revenue and depreciation.   In 
2007,  we  recorded  tax  expenses  of  $0.1 million  related  to  a  gain  from  the  disposal  of  an  investment, $0.2  million  related  to  interest 
income earned in Ireland, which was subject to a tax rate of 25%, as well as $0.1 million related to income earned in certain foreign 
jurisdictions.  We have significant operations in Israel and the Republic of Ireland and a substantial portion of our taxable income is 
generated there.  Currently, our Israeli and Irish subsidiaries are taxed at rates substantially lower than U.S. tax rates.

One of our Irish operating subsidiaries currently qualifies for a 10% tax rate on its trade, which under current legislation will 
remain in force until December 31, 2010.  After this date, a tax rate of 12.5% will apply.  Another Irish subsidiary qualifies for an 
exemption from income taxes as its sole revenue source is license fees from qualifying patents within the meaning of Section 140 of 
the Irish Taxes Consolidation Act 1997.

Our Israeli operating subsidiary’s production facilities have been granted “Approved Enterprise” status under Israeli law in 
connection with six separate investment plans.  Accordingly, income from an “Approved Enterprise” is tax-exempt for a period of two 
or four years and is subject to a reduced corporate tax rate of 10% to 25% (based on percentage of foreign ownership) for an additional 
period of six or eight years.  The tax benefit under the first, second, third and fourth plans have expired and are subject to corporate tax 
of 26% in 2009 and 25% in 2010. However, the Israeli operating subsidiary received in 2008 an approval for the erosion of tax basis 
in respect to its second, third and fourth plans, and as a result no taxable income was attributed to the second and third plans, and a 
reduced taxable income was attributed to the fourth plan.

On  April  1,  2005,  an  amendment  to  the  Israeli  Investment  Law  came  into  effect  (the  “Amendment”)  and  significantly 
changed the provisions of the Investment Law.  The Amendment included revisions to the criteria for investments qualified to receive 
tax  benefits  as  an  “Approved  Enterprise.”  The  Amendment  applies  to  new  investment  programs  and investment  programs 
commencing  after  2004,  and  does  not  apply  to  investment  programs  approved  prior  to  December  31,  2004,  and  therefore  benefits 
included in any certificate of approval that was granted before the Amendment came into effect will remain subject to the provisions 
of  the  Investment  Law  as  they  were  on  the  date  of  such  approval.    Our  Israeli  subsidiary’s  seventh plan  (commenced  in  2007)  is 
subject  to  the  provisions  of  the  Amendment.    We  believe  that  we  are  currently  in  compliance  with  the  requirements  of  the 
Amendment.  However, if we fail to meet these requirements, we would be subject to corporate tax in Israel at the regular statutory 
rate of 26% for 2009 and 25% in 2010).  We could also be required to refund tax benefits, with interest and adjustments for inflation 
based on the Israeli consumer price index.

Certain expenditures pursuant to Israeli law are permitted to be recognized as a tax deduction over a three year period which 

has resulted in the recognition of a deferred tax asset in 2009.

LIQUIDITY AND CAPITAL RESOURCES

As of December 31, 2009, we had approximately $12.1 million in cash and cash equivalents and $88.5 million in deposits 
and marketable securities, totaling $100.6 million compared to $84.6 million at December 31, 2008.  During 2009, we invested $94.6 
million  of  cash in  certificates  of  deposits  and  corporate  bonds  and  securities  and  U.S.  government  and  agency  securities  with 
maturities up to 29 months. In addition, certificates of deposits and corporate bonds and securities and U.S. government and agency 
securities were sold or redeemed for cash amounting to $78.2 million.  During 2008, we invested $76.4 million of cash, in certificates 
of  deposits  and  corporate  bonds  and  securities  and  U.S.  government  and  agency  securities  with  maturities  up  to  29  months.
In 
addition, certificates of deposits and corporate bonds and securities and U.S. government and agency securities were sold or redeemed 
for cash amounting to $40.9 million.  Tradable certificates of deposits and corporate bonds and securities and U.S. government and 
agency securities instruments  are  classified  as  marketable  securities.    The  purchase  and  sale  or  redemption  of  trading  marketable 
securities  are  considered  part  of  operating  cash  flow,  whereas  the  purchase  and sale  or  redemption  of  available-for-sale  marketable 
securities are considered part of investing cash flow.  Available-for-sale securities are stated at fair value, with unrealized gains and 
losses  reported  in  accumulated  other  comprehensive  income  (loss),  a  separate  component  of  stockholders’ equity,  net  of  taxes.
Realized gains and losses on sales of investments, as determined on a specific identification basis, are included in the consolidated 
statements of operations.  Determining whether the decline in fair value is other-than-temporary requires management judgment based 
on the specific facts and circumstances of each investment. We assess periodically whether our investments with unrealized losses are 
other than temporarily impaired. OTTI charges exist when an entity has the intent to sell the security, it will more likely than not be 
required to sell the security before anticipated recovery or it does not expect to recover the entire amortized cost basis of the security

sf-2806891

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(that  is,  a  credit  loss  exists).  OTTI  is determined  based  on  the  specific  identification  method  and  is reported  in  the  consolidated 
statements of operations. We did not recognize OTTI on marketable securities in 2009 and 2008.

Trading  securities  are  held  for  resale  in  anticipation  of short-term  market  movements.  Marketable  securities  classified  as 
trading securities are stated at the quoted market prices at each balance sheet date. Gains and losses (realized and unrealized) related 
to trading securities, as well as interest on such securities, are included as financial income or expenses as appropriate. We had no 
trading  securities  at  December  31,  2009.    Non-tradable  deposits  are  short-term  bank  deposits  with  maturities  of  more  than  three 
months but less than one year.  Non-tradable deposits are presented at their cost, including accrued interest, and purchases and sales 
are considered part of cash flows from investing activities.

Net cash provided by operating activities in 2009 was $6.0 million, compared with $3.4 million of net cash used in operating 
activities in 2008 and $28.2 million of net cash provided by operating activities in 2007. Included in the operating cash inflow in 2009 
was a cash outflow of $645,000 in connection with the restructuring of our SATA activities.  Included in the operating cash outflow in 
2008  were  $5.9  million  cash  outflow  in  connection  with  reorganizations,  mainly  the  termination  of  the  Harcourt  lease,  and  $3.4 
million cash outflow in connection with taxes associated with a capital gain from the divestment of our equity investment in Glonav to 
NXP Semiconductors.  Included in the operating cash inflow in 2007 was a disposal of $21.3 million in marketable securities.

Cash flows from operating activities may vary significantly from quarter to quarter depending on the timing of our receipts 
and payments.  Our ongoing cash outflows from operating activities principally relate to payroll-related costs and obligations under 
our  property  leases  and  design  tool  licenses.    Our  primary  sources  of  cash  inflows  are receipts  from  our  accounts  receivable  and 
interest  earned  from  our  cash,  deposits and  marketable  securities.    The  timing  of  receipts  of accounts receivable  from  customers  is 
based upon the completion of agreed milestones or agreed dates as set out in the contracts.

Net cash used in investing activities in 2009 was $13.1 million, compared with $19.5 million of net cash used in investing 
activities in 2008 and $30.9 million of net cash used in investing activities in 2007.  We had a cash outflow of $48.4 million and a 
cash inflow of $31.6 million in respect of investments in marketable securities during 2009.  Included in the cash outflow during 2009
was a net proceed of $0.4 million in short-term bank deposit.  We had a cash outflow of $28.5 million and a cash inflow of $24.6
million in respect of investments in marketable securities during 2008.  Included in the cash outflow during 2008 was a net investment 
of $31.6 million in short-term bank deposit.  We had a cash outflow of $40.0 million and a cash inflow of $13.5 million in respect of 
investments in marketable securities during 2007.  Included in the investment cash outflow in 2007 was a net disposal of $4.0 million 
in  short-term  bank  deposit.    Capital  equipment  purchases  of  computer  hardware  and  software used  in  engineering  development, 
furniture  and  fixtures  amounted  to  approximately $0.4  million  in  2009,  $0.5  million  in  2008  and $0.8 million  in  2007.    The  main 
increase in capital expenditures in 2007 was associated with tester equipment for the SATA product line. We had a cash outflow of
$39,000 in 2007 in respect of transaction-related costs associated with the divestment of our GPS technology and associated business
to  Glonav. We  had  a  cash  inflow  of $3.7  and  $16.4  million  in  2009  and  2008,  respectively,  from  the  divestment  of  our  equity 
investment  in  Glonav to  NXP  Semiconductors,  and  a  cash  inflow  of  $27,000  and  $0.4  million  from  the  disposal  of  a  minority 
investment in a private company in 2008 and 2007, respectively.

Net cash provided by financing activities in 2009 was $5.9 million, compared with net cash used in financing activities of 

$4.2 million in 2008 and cash provided by financing activities of $4.8 million in 2007.

In August 2008, we announced that our board of directors approved a share repurchase program for up to 1.0 million shares 
of common stock.  On September 2008, we announced the adoption of a share repurchase plan in accordance with Rule 10b5-1 of the 
Securities Exchange Act of 1934, as amended (the “10b5-1 Plan”), to repurchase up to 500,000 of the 1.0 million shares of common 
stock authorized by the board for repurchase, which plan was fully utilized during the fourth quarter of 2008.  In February 2009, our
board of directors approved the adoption of another 10b5-1 Plan authorizing the repurchase of 200,064 shares of our common stock, 
representing  the  remaining  shares  available  for  repurchase  pursuant
to  the  board-authorized  share  repurchase  program.    At 
September 30,  2009,  106,409  shares  of  common  stock  remained available  for  repurchase under  the  additional  10b5-1  Plan.    In 
October 2009, our board of directors authorized the termination of the additional 10b5-1 Plan such that the 106,409 shares of common 
stock that remained available for repurchase may be repurchased pursuant to Rule 10b-18 of the Securities Exchange Act of 1934, as 
amended.  In 2009 and 2008, we repurchased 140,828 and 752,763 shares, respectively, of common stock at an average purchase price 
of $5.85 and $7.7 per share, respectively, for an aggregate purchase price of $0.8 and $5.8 million, respectively.  As of December 31, 
2009, 106,409 shares of common stock remained authorized for repurchase pursuant to our share repurchase program.

During the years 2009, 2008 and 2007, we received $6.7, $1.6 and $4.8 million, respectively,  from  the  issuance  of  shares 

upon exercise of employee stock options and under our employee stock purchase plan.

We believe that our current cash on hand and marketable securities, along with cash from operations, will provide sufficient 
capital to fund our operations for at least the next 12 months.  We cannot provide assurance, however, that the underlying assumed 
levels of revenues and expenses will prove to be accurate.

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In  addition,  as  part  of  our  business  strategy,  we  occasionally  evaluate  potential  acquisitions  of  businesses,  products  and 
technologies.  Accordingly, a portion of our available cash may be used at any time for the acquisition of complementary products or 
businesses.    Such  potential  transactions  may  require  substantial  capital resources,  which  may  require  us  to  seek  additional  debt  or 
equity financing.    We  cannot  assure  you  that  we  will  be  able  to  successfully  identify  suitable  acquisition  candidates,  complete 
acquisitions, integrate acquired businesses into our current operations, or expand into new markets.  Furthermore, we cannot provide 
assurance that additional financing will be available to us in any required time frame and on commercially reasonable terms, if at all.  
See  “Risk  Factors—We  may  seek  to  expand  our  business  through  acquisitions  that  could  result  in  diversion  of  resources  and  extra 
expenses.” for more detailed information.

Contractual Obligations

The table below presents the principal categories of our contractual obligations as of December 31, 2009:

Operating Lease Obligations – Leasehold properties

Operating Lease Obligations – Other

Purchase Obligations

Severance Pay (*)

Total

Payments Due by Period

($ in thousands)

Less than 1
year

1-3 years

3-5 years

More than 5 
years

Total

1,142

542

602

4,483

981

342

494

—

161

200

108

—

469

—

—

—

—

—

—

—

—

—

—

6,769

1,817

Operating leasehold obligations principally relate to our offices in Ireland, Israel and the United States.  Other operating lease 
obligations  relate  to  license  agreements  entered  into  for  maintenance  of  design  tools.    Purchase  obligations  consist  of  capital  and 
operating purchase order commitments. Other than set forth in the table above, we have no long-term debt or capital lease obligations.

(*) Severance  pay  relates  to  accrued  severance  obligations  to  our  Israeli  employees  as  required  under  Israeli  labor  laws.    These 
obligations are payable only upon termination, retirement or death of the respective employee.  Of this amount, only $28,000 is 
unfunded.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements, as such term is defined in recently enacted rules by the Securities and 
Exchange  Commission,  that  have  or  are  reasonably  likely  to  have  a  current  or  future  effect  on  our  financial  condition,  changes  in 
financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to 
investors.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

A majority of our revenues and a portion of our expenses are transacted in U.S. dollars and our assets and liabilities together 
with our cash holdings are predominately denominated in U.S. dollars.  However, the majority of our expenses are denominated in 
currencies other than the U.S. dollar, principally the Euro, the NIS and the British Pound.  Increases in volatility of the exchange rates 
of the Euro, the NIS or the British Pound versus the U.S. dollar could have an adverse effect on the expenses and liabilities that we 
incur  when  remeasured  into  U.S.  dollars.    We  review  our  monthly  expected  non-U.S. dollar  denominated  expenditures  and  look  to 
hold equivalent non-U.S. dollar cash balances to mitigate currency fluctuations.  This has resulted in a foreign exchange loss of $0.1 
million for both 2009 and 2008, and a foreign exchange gain of $0.04 million for 2007.

As a result of currency fluctuations and the remeasurement of non-U.S. dollar denominated expenditures to U.S. dollars for 
financial reporting  purposes;  we may experience  fluctuations  in  our  operating  results  on  an  annual  and  quarterly  basis.    To  protect 
against the increase in value of forecasted foreign currency cash flow resulting from salaries paid in the NIS, the Euro and the British 
Pound during the year, we instituted during the second quarter of 2007, a foreign currency cash flow hedging program.  We hedge 
portions of the anticipated payroll for our Israeli, Irish and British employees denominated in the NIS, the Euro and the British Pound
for  a  period  of  one  to  twelve  months  with  forward  and  option  contracts.    During  2009  and 2008,  we  recorded  accumulated  other 
comprehensive  loss of $58,000 and accumulated other  comprehensive  gain of $80,000, respectively, from  our  forward  and  options 

sf-2806891

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contracts, net of taxes, with respect to anticipated payroll for our Israeli, Irish and British employees.  As of December 31, 2009, the 
amount of other comprehensive gain from our forward and option contracts, net of taxes, was $87,000, which will be recorded in the 
consolidated statements of operations in the following 12 months. We recognized a net loss of $0.11 million for 2009 and a net gain 
of  $0.02  million  for both  2008  and  2007,  related  to  forward  and  options  contracts.  We  note  that  hedging  transactions  may  not 
successfully mitigate  losses  caused  by  currency  fluctuations.    We  expect  to  continue  to  experience  the  effect  of  exchange  rate  and 
currency fluctuations on an annual and quarterly basis.

We invest our cash and cash equivalents in highly liquid investments with original maturities of generally 12 months or less 
at the time of purchase and maintain them with major financial institutions. Cash  held  by  foreign  subsidiaries  is  generally  held  in 
short-term  time  deposits  denominated  in  the  local  currency  and  in  U.S.  dollars.   Nonetheless,  deposits  with  these  banks  exceed  the 
Federal Deposit Insurance Corporation (“FDIC”) insurance limits or similar limits in foreign jurisdictions, to the extent such deposits 
are even insured in such foreign jurisdictions.  While we monitor on a systematic basis the cash and cash equivalent balances in the 
operating accounts and adjust the balances as appropriate, these balances could be impacted if one or more of the financial institutions 
with which we deposit  our funds fails or is subject to other adverse conditions in the financial or credit markets.  To date we have 
experienced no loss of principal or lack of access to our invested cash or cash equivalents; however, we can provide no assurance that 
access  to  our  invested  cash  and cash  equivalents  will  not  be  affected  if  the  financial  institutions  that we  hold  our  cash  and  cash 
equivalents fail.

We hold an investment portfolio consisting principally of corporate bonds and securities, and U.S. government and agency 
securities.  We intend, and have the ability, to hold such investments until recovery of temporary declines in market value or maturity; 
accordingly, as of December 31, 2009, we believe the losses associated with our investments are temporary and no impairment loss 
was  recognized  in  2009.  However,  we  can  provide  no  assurance  that  we  will  recover  present  declines  in  the  market  value  of  our 
investments.

Interest income and gains from marketable securities, net, were $2.2 million in 2009, $2.9 million in 2008 and $3.2 million in 
2007.  The decrease in interest and gains from marketable securities, net, in 2009 from 2008 reflected a combination of lower interest 
rates and higher amortization of premiums of marketable securities in 2009, offset by higher combined cash and marketable securities 
balances  held.    The  decrease in  interest  and  gains  from  marketable  securities  in  2008 from  2007  reflected a  combination  of  lower
interest rates and realized losses from marketable securities in 2008, as compared to a realized gain in 2007, offset by higher combined 
cash and marketable securities balances held.

We are exposed primarily to fluctuations in the level of U.S. and EMU (European Monetary Union) interest rates.  To the 
extent that interest rates rise, fixed interest investments may be adversely impacted, whereas a decline in interest rates may decrease 
the anticipated interest income for variable rate investments.  We typically do not attempt to reduce or eliminate our market exposures 
on  our  investment  securities  because  the  majority  of  our  investments  are  short-term.    We  currently  do  not  have  any  derivative 
instruments but may put them in place in the future.  Fluctuations in interest rates within our investment portfolio have not had, and 
we do not currently anticipate such fluctuations will have, a material effect on our financial position on an annual or quarterly basis.

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

See the Index to Financial Statements and Supplementary Data on page F-1.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 

DISCLOSURE

Not Applicable.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

As  of  the  end  of  the  period  covered  by  this  report,  we  carried  out  an  evaluation,  under  the  supervision  and  with  the 
participation  of  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  of  the  effectiveness  of  the  design  and  operation  of  our 
disclosure controls and procedures. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that 
our disclosure controls and procedures were effective as of December 31, 2009.

There has been no change in our internal control over financial reporting that occurred during our most recent fiscal quarter 

that has materially affected or is reasonably likely to materially affect our internal control over financial reporting.

sf-2806891

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Management’s Annual Report on Internal Control Over Financial Reporting.

CEVA,  Inc.’s  management  is  responsible  for  establishing  and  maintaining  adequate  internal control  over  the  company’s 
financial reporting as defined in Rules 13a-15(f) and 15d-15(f)  under  the  Securities  Exchange  Act  of  1934.    CEVA,  Inc.’s  internal 
control  over  financial  reporting  is  designed  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting  principles.    There  are 
inherent  limitations  in  the  effectiveness  of  any  internal  control,  including  the  possibility of  human  error  and  the  circumvention  or 
overriding of controls.  Accordingly, even effective internal controls can provide only reasonable assurances with respect to financial 
statement preparation.  Further because of changes in conditions, the effectiveness of internal controls may vary over time such that 
the degree of compliance with the policies or procedures may deteriorate.

Management assessed the effectiveness of CEVA, Inc.’s internal control over financial reporting as of December 31, 2009.  
In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway 
Commission (COSO) in Internal Control-Integrated Framework. Based on its assessment using those criteria, management believes 
that CEVA, Inc.’s internal control over financial reporting was effective as of December 31, 2009.

CEVA, Inc.’s independent registered public accountants audited the financial statements included in this Annual Report on 
Form  10-K  and  have  issued  a  report  concurring  with management’s  assessment  of  the  company’s  internal  control  over  financial 
reporting, which appears in Item 8 of this Annual Report.

ITEM 9B. OTHER INFORMATION

None.

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PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The  information  regarding  our  directors  required  by  this  item  is  incorporated  herein  by  reference  to  the  2010 Proxy 
Statement. Information regarding the members of the Audit Committee, our code of business conduct and ethics, the identification of 
the  Audit  Committee  Financial  Expert,  stockholder  nominations  of  directors  and  compliance  with  Section  16(a)  of  the  Securities 
Exchange Act of 1934 is also incorporated herein by reference to the 2010 Proxy Statement.

The information regarding our executive officers required by this item is contained in Part I of this annual report.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this item is incorporated herein by reference to the 2010 Proxy Statement.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED 

STOCK HOLDER MATTERS

The information required by this item is incorporated herein by reference to the 2010 Proxy Statement.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item is incorporated herein by reference to the 2010 Proxy Statement.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item is incorporated herein by reference to the 2010 Proxy Statement.

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ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) The following documents are filed as part of or are included in this Annual Report on Form 10-K:

PART IV

1. Financial Statements:

• Consolidated Balance Sheets as of December 31, 2009 and 2008.

• Consolidated Statements of Operations for the Years Ended December 31, 2009, 2008 and 2007.

•

Statements of Changes in Stockholders’ Equity for the Years Ended December 31, 2009, 2008 and 2007.

• Consolidated Statements of Cash Flows for the Years Ended December 31, 2009, 2008 and 2007.

• Notes to Consolidated Financial Statements.

2. Financial Statement Schedules:

•

Schedule II: Valuation and Qualifying Accounts

Other  financial  statement  schedules  have  been  omitted  since  they  are  either  not  required  or  the  information  is  otherwise 

included.

3. Exhibits:

The exhibits filed as part of this Annual Report on Form 10-K are listed on the exhibit index immediately preceding such 
exhibits, which exhibit index is incorporated herein by reference. Some  of  these  documents  have  previously  been  filed  as  exhibits 
with  the  Securities  and  Exchange  Commission  and  are  being  incorporated  herein  by  reference  to  such  earlier  filings.    CEVA’s  file 
number under the Securities Exchange Act of 1934 is 000-49842.

sf-2806891

42

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

CONSOLIDATED FINANCIAL STATEMENTS
AS OF DECEMBER 31, 2009

Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets
Consolidated Statements of Operations
Statements of Changes in Stockholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

Page
F-2
F-4
F-5
F-6
F-8
F-10

sf-2806891

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders of CEVA, Inc.

We have audited the accompanying consolidated balance sheets of CEVA, Inc. (the “Company”) as of December 31, 2008 and 2009, 
and the related consolidated statements of operations, changes in stockholders’ equity and cash flows for each of the three years in the 
period ended December 31, 2009.  Our audits also included the financial statement schedule listed in the Index at Item 15(a) 2.  These 
financial statements and schedule are the responsibility of the Company’s management.  Our responsibility is to express an opinion on 
these financial statements and schedule based on our audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States).  
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are 
free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the 
financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, 
as  well  as  evaluating  the  overall  financial  statement  presentation.    We  believe  that  our  audits  provide  a  reasonable  basis  for  our 
opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of 
the Company at December 31, 2008 and 2009, and the consolidated results of its operations and its cash flows for each of the three 
years in the period ended December 31, 2009, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, 
the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly 
in all material respects the information set forth therein.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States),  the 
Company’s  internal  control  over  financial  reporting  as  of  December  31,  2009,  based  on  criteria  established  in  Internal  Control-
Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  and  our  report  dated 
March 12, 2010 expressed an unqualified opinion thereon.

/s/KOST FORER GABBAY & KASIERER

A Member of Ernst & Young Global

Tel-Aviv, Israel

March 15, 2010

sf-2806891

F-2

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of CEVA, Inc.

We  have  audited  CEVA,  Inc.’s  internal  control  over  financial  reporting  as of  December  31,  2009,  based  on  criteria 
established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission (the COSO criteria).  CEVA Inc.’s management is responsible for maintaining effective internal control over financial 
reporting,  and  for  its  assessment  of  the  effectiveness  of  internal  control  over  financial  reporting  included  in  the  accompanying 
Management’s  Report  on  Internal  Control  over  Financial  Reporting.    Our  responsibility  is  to express  an  opinion  on  the  company’s 
internal control over financial reporting based on our audit.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United 
States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal 
control over financial reporting was maintained in all material respects.  Our audit included obtaining an understanding of internal 
control  over  financial  reporting,  assessing  the  risk  that  a  material  weakness  exists,  testing  and  evaluating  the  design  and  operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the 
circumstances.  We believe that our audit provides a reasonable basis for our opinion.

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the 
reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally 
accepted accounting principles.  A company’s internal control over financial reporting includes those policies and procedures that (1) 
pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being 
made  only in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance 
regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or  disposition  of  the  company’s  assets  that  could  have  a 
material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In  our  opinion,  CEVA,  Inc.  maintained,  in  all  material  respects,  effective  internal  control  over  financial  reporting  as  of 

December 31, 2009, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), 
the  accompanying consolidated  balance  sheets  of  CEVA,  Inc.    as  of  December  31,  2008 and  2009,  and  the  related  consolidated 
statements of operations, changes in stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 
2009 of CEVA, Inc. and our report dated March 12, 2010 expressed an unqualified opinion thereon.

/s/KOST FORER GABBAY & KASIERER

A Member of Ernst & Young Global 

Tel-Aviv, Israel

 March 15, 2010

sf-2806891

F-3

CEVA, INC.

CONSOLIDATED BALANCE SHEETS

(U.S. dollars in thousands, except share and per share data)

ASSETS
Current assets:

Cash and cash equivalents
Short-term bank deposits
Marketable securities (Note 2)
Trade receivables (net of allowance for doubtful accounts of $743 in 2008 and $700 in 2009)
Deferred tax assets (Note 12)
Prepaid expenses and other accounts receivable (Note 6)

Long-term assets:

Total current assets

Severance pay fund
Deferred tax assets (Note 12)
Property and equipment, net (Note 4)
Goodwill (Note 5)

Total long-term assets
Total assets

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Trade payables
Deferred revenues
Accrued expenses and other payables (Note 7)
Deferred tax liabilities

Total current liabilities

Long-term liabilities:

Accrued severance pay

Total long-term liabilities

Stockholders’ equity:
Preferred stock:

$0.001 par value: 5,000,000 shares authorized at December 31, 2008 and 2009; none issued and 

outstanding

Common stock:

$0.001 par value: 60,000,000 shares authorized at December 31, 2008, and 2009; 19,532,026

and 20,429,736 shares issued and outstanding at December 31, 2008 and 2009, respectively

Additional paid in capital
Treasury stock 
Accumulated other comprehensive income (loss)
Accumulated deficit

Total stockholders’ equity
Total liabilities and stockholders’ equity

December 31, December 31,

2008

2009

$ 13,328
39,423
31,878
5,390
1,085
4,921
96,025

3,441
351
1,271
36,498
41,561
$ 137,586

$

615
1,034
10,490
—
12,139

3,788
3,788

$ 12,104
40,056
48,438
5,995
1,096
5,345
113,034

4,455
309
1,148
36,498
42,410
$ 155,444

$

530
432
9,735
1,168
11,865

4,483
4,483

—

—

20
153,712
(5,077)
(24)
(26,972)
121,659
$ 137,586

20
158,325
—
251
(19,500)
139,096
$ 155,444

The accompanying notes are an integral part of the consolidated financial statements.

sf-2806891

F-4

CEVA, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(U.S. dollars in thousands, except share and per share data)

Revenues:

Licensing 
Royalties
Other revenues

Total revenues

Cost of revenues
Gross profit
Operating expenses:

Research and development, net
Sales and marketing
General and administrative
Amortization of intangible assets
Reorganization, restructuring and severance charge (Note 13)
Total operating expenses

Operating income (loss)
Financial income, net (Note 11)
Other income, net (Note 11)
Income before taxes on income
Income tax expenses (Note 12)
Net income 

Basic net income per share
Diluted net income per share
Weighted average number of shares of Common Stock used in computation of net 

income per share (in thousands)

Basic
Diluted

$

$

$
$

Year Ended December 31,

2007

2008

2009

19,499
9,095
4,617
33,211
3,851
29,360

19,136
6,253
5,721
148
—
31,258
(1,898)
3,211
425
1,738
447
1,291

0.07
0.06

$

$

$
$

21,701
14,349
4,315
40,365
4,668
35,697

20,172
7,088
6,637
53
4,121
38,071
(2,374)
2,729
12,011
12,366
3,801
8,565

0.43
0.42

$

$

$
$

19,606
20,150

20,009
20,575

18,764
16,225
3,478
38,467
4,117
34,350

16,561
6,732
6,087
—
—
29,380
4,970
2,048
3,712
10,730
2,384
8,346

0.42
0.41

19,717
20,411

The accompanying notes are an integral part of the consolidated financial statements.

sf-2806891

F-5

STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

CEVA, INC.

(U.S. dollars in thousands, except share data)

Balance as of January 1, 2007
Net income
Unrealized loss from available-for-sale 

securities, net

Unrealized gain from hedging activities, 

net

Total comprehensive income
Equity-based compensation
Issuance of Common Stock upon exercise 

of employee stock options (a)
Issuance of Common Stock under 

employee stock purchase plan (a)

Balance as of December 31, 2007
Net income
Unrealized loss from available-for-sale 

securities, net

Unrealized gain from hedging activities, 

net

Total comprehensive income
Equity-based compensation
Issuance of Common Stock upon exercise 

of employee stock options (a)
Issuance of Common Stock under 

employee stock purchase plan (a)

Purchase of Treasury Stock (a)
Issuance of Treasury Stock upon exercise 

of employee stock options (a)
Issuance of Treasury Stock under 

employee stock purchase plan (a)

Balance as of December 31, 2008
Net income
Unrealized gain from available-for-sale 

securities, net

Unrealized loss from hedging activities, 

net

sf-2806891

Common Stock

Shares
19,330,144
—

$

Amount

Additional
paid-in
capital

Treasury Stock

Accumulated 
other 
comprehensive 
income (loss)

 19 $
—

142,826 $

—

— $
—

Accumulated
deficit
(36,702)
1,291

— $
—

Total
comprehensive
income

$

1,291

Total
stockholders’
equity 
106,143
1,291

$

—

—

—

498,043

205,710
20,033,897
—

—

—

—

58,693

99,631
(752,763)

23,368

69,200
19,532,026
—

—

—

—

—

—

1

—

—

2,131

3,918

$

—(*)

20 $
—

897
149,772 $

—

—

—

—

—(*)

—(*)
—(*)

—(*)

—(*)

—

—

2,922

410

608
—

—

—

$

20 $
—

153,712 $

—

—

—

—

—

F-6

—

—

—

—

—
— $

—

—

—

—

—

—
(5,821)

192

552
(5,077) $

—

—

—

(58)

65

—

—

(58)

65
1,298

$

—

—

—

—

(58)

65

2,131

3,919

—

7 $

—

—
(35,411)
8,565

$

8,565

$

897
114,388
8,565

(111)

80

—

—

—
—

—

—

—

$

—

—

—
—

(48)

(111)

(111)

80
8,534

80

2,922

410

608
(5,821)

144

—
(24) $
—

(78)
(26,972)
8,346

$

8,346

$

474
121,659
8,346

333

(58)

—

—

333

(58)

333

(58)

CEVA, INC.

Common Stock

Shares

Amount

Additional
paid-in
capital

Treasury Stock

Accumulated 
other 
comprehensive 
income (loss)

Accumulated
deficit

Total comprehensive income
Equity-based compensation
Issuance of Common Stock upon exercise 

of employee stock options (a)

Purchase of Treasury Stock (a)
Issuance of Treasury Stock upon exercise 

of employee stock options (a)
Issuance of Treasury Stock under 

employee stock purchase plan (a)

Balance as of December 31, 2009

—

237,515
(140,828)

633,008

168,015
20,429,736

—

—(*)
(1)

1

—(*)

2,920

1,610
—

83

—

—

—
(822)

4,639

1,260

$

20 $

158,325 $

— $

Total
comprehensive
income

$

8,621

Total
stockholders’
equity 

2,920

1,610
(823)

4,130

—

—
—

—

—

—
—

(593)

—
251 $

(281)
(19,500)

979
139,096

$

Accumulated unrealized gain from available-for-sale securities, net of taxes of $85
Accumulated unrealized gain from hedging activities, net of taxes of $14
Accumulated other comprehensive gain, net as of December 31, 2009

$
$
$

164
87
251

(*) Represent an amount lower than $1.

(a) See Note 8 to these consolidated financial statements.

The accompanying notes are an integral part of the consolidated financial statements.

sf-2806891

F-7

CEVA, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(U.S. dollars in thousands)

Cash flows from operating activities:

Net income 
Adjustments required to reconcile net income to net cash provided by (used in)

$

1,291

$

8,565

$

8,346

Year ended December 31,

2007

2008

2009

operating activities:
Depreciation
Impairment of assets
Amortization of intangible assets
Equity-based compensation
Gain from sale of property and equipment
Gain on trading marketable securities
Loss on sale of available-for-sale marketable securities
Amortization of premiums (discounts) on available-for-sale marketable securities
Unrealized foreign exchange loss (gain)
Accrued interest on short-term bank deposits
Gain on realization of investments
Trading marketable securities, net
Changes in operating assets and liabilities:
Decrease (increase) in trade receivables
Increase in other accounts receivable and prepaid expenses
Decrease (increase) in deferred tax, net
Increase (decrease) in trade payables
Increase (decrease) in deferred revenues
Increase (decrease) in accrued expenses and other payables
Increase (decrease) in accrued severance pay, net

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Purchase of property and equipment
Proceeds from sale of property and equipment
Investment in short-term bank deposits
Proceeds from short-term bank deposits
Investment in available-for-sale marketable securities
Proceeds from maturity and sale of available-for-sale marketable securities
Transaction cost related to the GPS divestment
Proceeds from realization of investment

Net cash used in investing activities

Cash flows from financing activities:
Purchase of Treasury Stock
Proceeds from issuance of Common Stock and Treasury Stock upon exercise of employee 

stock options

Proceeds from issuance of Common Stock and Treasury Stock under employee stock 

purchase plan

Net cash provided by (used in) financing activities

Effect of exchange rate movements on cash
Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year
Cash and cash equivalents at the end of the year

882
—
148
2,131
(3)
(137)
4
(26)
(40)
(127)
(425)
21,312

5,919
(712)
(321)
(283)
321
(1,550)
(151)
28,233

(807)
8
(5,000)
1,026
(39,990)
13,468
(39)
425
(30,909)

673
138
53
2,922
(4)
—
287
179
223
(729)
(12,145)
—

(2,888)
(1,571)
(120)
160
307
216
306
(3,428)

(456)
4
(47,911)
16,347
(28,485)
24,578
—
16,378
(19,545)

488
—
—
2,920
—
—
21
652
85
(1,049)
(3,712)
—

(605)
(438)
1,100
(88)
(602)
(784)
(325)
6,009

(368)
3
(46,182)
46,598
(48,402)
31,587
—
3,712
(13,052)

—

(5,821)

(823)

3,919

554

5,740

897
4,816
589
2,729
37,968
$ 40,697

1,082
(4,185)
(211)
(27,369)
40,697
$ 13,328

979
5,896
(77)
(1,224)
13,328
$ 12,104

The accompanying notes are an integral part of the consolidated financial statements.

sf-2806891

F-8

CONSOLIDATED STATEMENTS OF CASH FLOWS—(Continued)

CEVA, INC.

(U.S. dollars in thousands)

Supplemental information of cash-flows activities:
Cash paid during the year for:

Income and withholding taxes, net

Year ended December 31,

2007

2008

2009

$

889

$

5,124

$

1,105

The accompanying notes are an integral part of the consolidated financial statements.

sf-2806891

F-9

CEVA, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share data)

NOTE 1: ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES

Organization:

CEVA, Inc. (“CEVA” or the “Company”) was incorporated in Delaware on November 22, 1999.  The Company was formed 
through the combination of Parthus Technologies plc (“Parthus”) and the digital signal processor (DSP) cores licensing business and 
operations of DSP Group, Inc. (“DSPG”) in November 2002.  The Company had no business or operations prior to the combination.

CEVA licenses a family of programmable DSP cores, DSP-based subsystems and application-specific platforms, including 
multimedia (video, audio and image), voice (Voice over Internet Protocols (VoIP)), Bluetooth, and serial storage technology (Serial 
Advanced Technology Attachment (SATA) and Serial Attached SCSI (SAS)).

CEVA’s technologies are licensed to leading semiconductor and OEM companies throughout the world. These companies 
incorporate CEVA’s IP into application-specific integrated circuits (“ASICs”) and application-specific standard products (“ASSPs”) 
that they manufacture, market and sell to consumer electronics companies.  CEVA’s IP is primarily deployed in high volume markets, 
including  handsets  (e.g.  GSM/GPRS/EDGE/WCDMA/LTE/WiMAX,  CDMA  and  TD-SCDMA), mobile  broadband  (e.g.  netbooks, 
eReaders,  mobile  Internet  devices,  tablets  and  smart  metering  equipment),  portable  multimedia  (e.g.  portable  video  players, 
MobileTVs, personal navigation devices and MP3/MP4 players), home entertainment (e.g. DVD/Blu-ray players, set-top boxes and 
digital  TVs),  game  consoles  (portable  and  home  systems),  storage  (e.g.  hard  disk  drives  and  Solid  Storage  Devices  (SSD)) and 
telecommunication devices (e.g. residential gateways, femtocells, VoIP phones and network infrastructure).

Basis of presentation:

The  consolidated  financial  statements  have  been  prepared  according  to  United  States  Generally  Accepted  Accounting 

Principles (“U.S. GAAP”).

Use of estimates:

The  preparation  of  the  consolidated  financial  statements  in  conformity  with  U.S.  GAAP requires  management  to  make 
estimates, judgments and assumptions. The Company’s management believes that the estimates, judgments and assumptions used are 
reasonable based upon information available at the time they are made. These estimates, judgments and assumptions can affect the 
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the dates of the financial statements, 
and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. 

Financial statements in U.S. dollars:

A majority of the revenue of the Company and its subsidiaries is generated in U.S. dollars (“dollars”).  In addition, a portion 
of the Company and its subsidiaries’ costs are incurred in dollars.  The Company’s management has determined that the dollar is the 
primary currency of the economic environment in which the Company and its subsidiaries principally operate.  Thus, the functional 
and reporting currency of the Company and its subsidiaries is the dollar.

Accordingly, monetary accounts maintained in currencies other than the dollar are remeasured into dollars in accordance with 
FASB Accounting Standards Codification (“ASC”) No. 830-30, "Translation of Financial Statement."  All transaction gains and losses 
from remeasurement of monetary balance sheet items are reflected in the consolidated statements of operations as financial income or 
expenses, as  appropriate,  which  is  included  in  “financial  income,  net.”  The  Company recorded  a  foreign  exchange  gain  of  $38 in 
2007, and a foreign exchange loss of $134 and $142 in 2008 and 2009, respectively.  The foreign exchange gains and losses arose 
principally on the Euro and the NIS liabilities as a result of the currency fluctuations of the Euro and the NIS against the dollar.  

Principles of consolidation:

The  consolidated  financial  statements  incorporate  the  financial  statements  of  the  Company  and  all  of  its  subsidiaries. All 

significant inter-company balances and transactions have been eliminated on consolidation.

sf-2806891

F-10

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

Cash equivalents:

Cash equivalents are short-term highly liquid investments that are readily convertible to cash with original maturities of three 

months or less from the date acquired.

Short-term bank deposits:

Short-term bank deposits are deposits with maturities of more than three months from deposit day but less than one year.  The 
deposits are in dollars and presented at their cost, including accrued interest.  The deposits bear annually interest at an average rate of 
3.68% and 2.57% during 2008 and 2009, respectively.

Marketable securities:

Marketable  securities  consist  of  certificates  of  deposits,  corporate  bonds  and  securities  and  U.S.  government  and  agency 
securities.  The Company determines the appropriate classification of marketable securities at the time of purchase and re-evaluates 
such  designation  at  each  balance  sheet  date.    In  accordance  with FASB  ASC  No.  320-10-25 “Investments  in  Debt  and  Equity 
Securities Recognition,” the  Company  classified  marketable  securities  as  available-for-sale  securities.  Available-for-sale  securities
are  stated  at  fair  value,  with  unrealized  gains  and  losses  reported  in  accumulated  other  comprehensive  income  (loss),  a  separate 
component  of  stockholders’ equity,  net  of  taxes. Realized  gains  and  losses  on  sales  of  marketable  securities,  as  determined  on  a 
specific  identification  basis,  are  included  in  the  consolidated  statements of  operations.   The  Company  has  classified  all  marketable 
securities as short-term, even though the stated maturity date may be one year or more beyond the current balance sheet date, because 
it may sell these securities prior to maturity to meet liquidity needs or as part of risk versus reward objectives.

The  Company  periodically  assesses whether its investments  with  unrealized  losses are  other  than  temporarily impaired.
Other-than-temporary impairment ("OTTI") charges exist when the entity has the intent to sell the security, it will more likely than not 
be  required  to  sell  the  security before  anticipated  recovery  or it  does  not  expect  to  recover  the  entire  amortized  cost  basis  of  the 
security (that  is,  a  credit  loss  exists).  OTTI  is determined  based  on  the  specific  identification  method  and  is reported  in  the 
consolidated statements of operations. The Company did not recognize OTTI on its marketable securities in 2009.

Property and equipment, net:

Property and equipment are stated at cost, net of accumulated depreciation. Depreciation is calculated using the straight-line 

method over the estimated useful lives of the assets, at the following annual rates:

Computers, software and equipment
Office furniture and equipment
Leasehold improvements

%
15-33
7-25
10-25
(the shorter of the expected
lease term or useful economic 
life)

The Company’s long-lived assets are reviewed for impairment in accordance with FASB ASC No. 360-10-35, "Impairment 
or Disposal of Long-Lived Assets," whenever events or changes in circumstances indicate that the carrying amount of an asset may 
not be recoverable.  Recoverability of the carrying amount of an asset to be held and used is measured by a comparison of its carrying 
amount to the future undiscounted cash flows expected to be generated by such asset.  If such asset is considered to be impaired, the 
impairment to be recognized is measured by the amount by which the carrying amount of such asset exceeds its fair value.  An asset to 
be disposed is reported at the lower of its carrying amount or fair value less selling costs.  The Company recorded impairment charges 
of $138 during 2008 related to the disposal of SATA-related fixed assets (see also Note 11).  The impairment charges were included in 
“other income, net” on the Company’s consolidated statements of operations for the year ended December 31, 2008.  No impairment 
was recorded in 2009.

sf-2806891

F-11

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

Goodwill:

The  Company  applies FASB  ASC  No.  350,  "Intangibles  - Goodwill  and  Other."  Goodwill  is  carried  at  cost  and is not 
amortized. Goodwill should be tested for impairment at least annually or between annual tests in certain circumstances and written 
down when impaired.  The Company conducts its annual test of impairment for goodwill on October 1st of each year.

In addition, the Company tests to see if impairment exists periodically whenever events or circumstances occur subsequent to 
its  annual  impairment  test  that  would  more  likely  than  not  reduce  the  fair  value  of  a  reporting  unit  below  its  carrying  amount.  
Important indicators which the Company considers in determining whether an impairment is triggered include, but are not limited to, 
significant underperformance relative to historical or projected future operating results, significant changes in the manner of use of the 
acquired  assets  or  the  strategy  for  the  Company’s  overall  business,  significant  negative  industry  or  economic  trends,  a  significant 
decline in the Company’s stock price for a sustained period and the Company’s market capitalization relative to net book value.

The goodwill impairment test, which is based on fair value, is performed on a reporting unit level.  A reporting unit is defined 
as an operating segment or one level below an operating segment.  The Company markets its products and services in one segment 
and  allocates  goodwill  to  one  reporting  unit.    Therefore,  impairment  is  tested  at  the  enterprise  level  using  the  Company’s  market 
capitalization  as  fair  value.    Accordingly,  in  conducting  the  first  step  of  this  impairment  test,  the  Company  compares  the  carrying 
value  of  its  assets  and  liabilities,  including  goodwill, to  its  market  capitalization.
If  the carrying  value  exceeds  the  fair  value,  the 
goodwill is potentially impaired and the Company then completes the second step to measure the impairment loss.  If the fair value 
exceeds the carrying value, the second step to measure the impairment loss is not required.

The  second  step  of  the goodwill impairment  test compares the implied  fair  value  of the reporting unit’s goodwill  with  the 
carrying  amount  of  the  goodwill.    To  estimate  the  implied  fair  value  of  the  goodwill,  the  Company  allocates  the  fair  value  of  the 
reporting unit among the assets and liabilities of the reporting unit, including any unrecognized, intangible assets.  The excess of the 
fair value of a reporting unit over the amounts assigned to its assets and liabilities is the implied fair value of goodwill.  The Company 
estimates the future cash flows to determine the fair value of these assets and liabilities.  These cash flows are then discounted at rates 
reflecting the respective specific industry’s cost of capital.  If, upon review, the carrying value of the goodwill exceeds the implied fair 
value of that goodwill, an impairment loss is recognized in the amount equal to that excess.

Should  the  Company’s  market  capitalization  decline,  in  assessing  the  recoverability  of  goodwill,  the  Company  may  be 
required  to  make  assumptions  regarding  estimated  future  cash  flows  and  other  factors  to  determine  the  fair  value  of  the  respective 
assets.  This process is subjective and requires judgment at many points throughout the analysis.  If the Company’s estimates or their 
related assumptions change in subsequent periods or actual cash flows are below their estimates, an impairment loss not previously 
recorded may be required for these assets.

The annual goodwill impairment tests did not result in any impairment charges in 2007, 2008, or 2009.

Revenue recognition:

The Company generates its revenues from (1) licensing intellectual property, which in certain circumstances is modified for 
customer-specific requirements, (2) royalty revenues, and (3) other revenues, which include revenues from support, training and sale 
of  development  systems.    The  Company  licenses  its  IP  to  semiconductor  companies  throughout  the  world.    These  semiconductor 
companies then manufacture, market and sell custom-designed chipsets to OEMs for incorporation into a variety of end products.  The 
Company also licenses its technology directly to OEMs, which are considered end users.

The  Company  accounts  for  its  IP  license  revenues  and  related  services  in  accordance  with  FASB  ASC  No.  985-605, 
"Software Revenue  Recognition" Revenues  are  recognized  when:  (1)  persuasive  evidence  of  an  arrangement  exists  and  no  further 
obligation exists, (2) delivery has occurred, (3) the license fee is fixed or determinable, and (4) collection is probable.  A license may 
be  perpetual  or  time  limited  in  its  application. Revenue  earned  on  licensing  arrangements  involving  multiple  elements  should be 
allocated to each element based on the relative fair value of the elements.  However, with respect to certain transactions, for multiple 
element transactions, revenue can be recognized under the “residual method” when vendor specific objective evidence (“VSOE”) of 
fair value exists for all undelivered elements and VSOE does not exist for one of the delivered elements.  The VSOE of fair value of 
the undelivered elements is determined based on the substantive renewal rate as stated in the agreement. However, the Company does 
not believe it has sufficient VSOE of fair value to make such allocations in certain cases in which the Company undertakes services 

sf-2806891

F-12

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

for its customers.  Accordingly, in a multiple elements agreement which includes the IP license and related services, and the related 
services are not essential to the functionality of the IP license, the entire arrangement fee is recognized as the services are performed.

Extended  payment  terms  in  a  licensing  arrangement  may  indicate  that  the  license  fees  are  not  deemed  to  be  fixed  or 
determinable.    If  the  fee  is  not  fixed  or  determinable,  revenue  is  recognized  as  payments  become  due  from  the  customer  unless 
collection  is  not  considered  probable,  then  revenue  is  recognized  as  payments  are  collected  from  the  customer,  provided  all  other 
revenue  recognition  criteria  have  been  met.    The  Company’s  management  characterizes all  arrangements  that  become  due  after  10
months as extended payments and revenue is recognized as each payment becomes due, provided all other revenue recognition criteria 
have been met.

Revenues  from  license  fees  that  involve  significant  customization  of  the  Company’s  IP  to  customer-specific  specifications 
are  recognized  in  accordance  with  the  principles  set  out  in  FASB  ASC  No.  605-35-25,  "Construction-Type  and  Production-Type 
Contracts  Recognition (“FASB  ASC  No.  605-35-25”)," using  contract  accounting  on  a  percentage  of  completion  method,  in 
accordance with the “input method.”  The amount of revenue recognized is based on the total project fees (including the license fee 
and the customization hours charged) under the agreement and the percentage of completion achieved.  The percentage of completion 
is measured by monitoring progress using records of actual time incurred to date in the project compared to the total estimated project 
requirements, which corresponds to the costs related to earned revenues.  Estimates of total project requirements are based on prior 
experience of customization, delivery and acceptance of the same or similar technology and are reviewed and updated regularly by 
management.    Provisions  for  estimated  losses  on  uncompleted  contracts  are  made  during the  period  in  which  such  losses  are  first 
determined,  in  the  amount  of  the  estimated  loss  on  the  entire  contract.    As  of  December  31, 2009,  no  such  estimated  losses  were 
identified.  The amount of revenue recognized under contract accounting on a percentage of completion method that was unbilled was 
$514, $0 and $0 at December 31, 2007, 2008 and 2009, respectively.

Estimated gross profit or loss from long-term contracts may change due to changes in estimates resulting from differences 
between actual performance and original forecasts.  Such changes in estimated gross profit are recorded in results of operations when 
they are reasonably determinable by management, on a cumulative catch-up basis.

The  Company  believes  that  the  use  of  the  percentage  of  completion  method  is  appropriate  as  the  Company  has  prior 
experience and the ability to make reasonably dependable estimates of the extent of progress towards completion, contract revenues 
and contract costs.  In addition, contracts executed include provisions that clearly specify the enforceable rights regarding services to 
be provided and received by the parties to the contracts, the consideration to be exchanged and the manner and terms of settlement.  In 
all cases, the Company expects to perform its contractual obligations, and its licensees are expected to satisfy their obligations under 
the contracts.

Royalties from licensing the right  to  use  the  Company’s  IP  are  recognized  on  a  quarterly  basis  in  arrears  as  the  Company 
receives quarterly shipment reports from its licensees.  The Company determines such sales by receiving confirmation of sales subject 
to royalties from licensees.  Non-refundable payments on account of future royalties (prepaid royalties) are recognized upon payment 
becoming due, provided no future obligation exists.  Prepaid royalties are recognized under the licensing revenue line.

In addition to license fees, contracts with customers generally contain an agreement to provide support and training, which 
consists  of  an  identified  customer  contact  at  the  Company  and  telephone  or  e-mail  support.    Fees  for  post  contract  support,  which 
takes  place  after  delivery  to  the  customer,  are  specified  in  the  contract  and  are  generally  mandatory  for  the  first  year.    After  the 
mandatory period,  the  customer  may  extend  the  support  agreement  on  similar  terms  on  an  annual  basis.    The  Company  recognizes 
revenue  for  post  contract  support  on  a  straight-line  basis  over  the  period  for  which  technical  support  is  contractually  agreed  to  be 
provided to the licensee.  Revenue from training is recognized as the training is performed.

Revenue from the sale of development systems is recognized when title to the product passes to the customer and all other 

revenue recognition criteria have been met.

The  Company  usually  does not  provide  rights  of  return.    When  rights  of  return  are  included  in  the  license  agreements, 

revenue is deferred until rights of return expire.

Deferred  revenues  include  unearned  amounts  received  under  license  agreements,  unearned  technical  support  and  amounts 

paid by customers not yet recognized as revenues.

sf-2806891

F-13

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

Cost of revenue:

Cost of revenue includes the costs of products, services and royalty payback expenses paid to the Office of the Chief Scientist 
of Israel.  Cost of product revenue includes shipping, handling, materials and the portion of development costs associated with product 
development arrangements.  Cost of service revenue includes the salary costs for personnel engaged in services, training and customer 
support, and telephone and other support costs. Royalty payback expenses amounted to 3%-3.5% of the actual sales of certain of our 
products, the development of which previously received grants from the Office of the Chief Scientist of Israel.

Income taxes:

The Company accounts for income taxes in accordance with FASB ASC No. 740 “Income Taxes” (“FASB ASC No. 740”).  
This  statement  prescribes  the  use  of  the  liability  method  whereby  deferred  tax  asset  and  liability  account  balances  are  determined 
based on differences between the book and tax bases of assets and liabilities and are measured using the enacted tax rates and laws 
that  will  be  in  effect  when  the  differences  are  expected  to  be  reversed.    The  Company  and  its  subsidiaries  provide  a  valuation 
allowance, as necessary, to reduce deferred tax assets to their estimated realizable value.

Accounting  for  deferred  taxes  under  FASB  ASC  No.  740 involves  the  evaluation  of  a  number  of  factors  concerning  the 
realizability  of  the  Company’s  deferred  tax  assets.    In  concluding  that  a  valuation  allowance  is  required,  the  Company  primarily 
considers such factors as its history of operating losses and expected future losses in certain jurisdictions and the nature of its deferred 
tax assets.  The Company provides valuation allowances in respect of deferred tax assets resulting principally from the carryforward of 
tax losses.  Management currently believes that it is more likely than not that the deferred tax relating to the carryforward of losses and 
certain accrued expenses will not be realized in the foreseeable future.  If the Company is not able to realize all or part of its deferred 
tax assets in the future, an adjustment to the deferred tax assets will be charged to earnings during the period in which it makes such a 
determination.    Likewise,  if  the  Company  later  determines  that  it  is  more  likely  than  not  that  the  net  deferred  tax  assets  will  be 
realized, the Company will reverse the applicable portion of the previously provided valuation allowance.  In order for the Company 
to realize its deferred tax assets, it must be able to generate sufficient taxable income in the tax jurisdictions in which the deferred tax 
assets are located.

The  Company  implements  a  two  step  approach  to  recognizing  and  measuring  uncertain  tax  positions  accounted  for  in 
accordance  with FASB ASC No. 740.  The first step is to evaluate the tax position for recognition by determining if the weight of 
available  evidence  indicates  it  is  more  likely  than  not  that  the  position  will  be  sustained  on  audit,  including  resolution  of  related 
appeals or litigation processes, if any.  The second step is to measure the tax benefit as the largest amount which is more than 50% 
likely of being realized upon ultimate settlement.  During the years ended December 31, 2007, 2008 and 2009, the Company had no 
unrecognized tax benefits.

The  Company  does  not  have  a  provision  for  U.S.  Federal  income  taxes  on  the  undistributed  earnings  of  its  international 
subsidiaries because such earnings are re-invested and, in the opinion of management, will not be distributed to CEVA, Inc., the U.S. 
parent  company,  and  will  continue  to  be  re-invested  indefinitely.    In  addition,  the  Company  operates  within  multiple  taxing 
jurisdictions involving complex issues, and it has provisions for tax liabilities on investment activities as appropriate.

Research and development:

Research and development costs are charged to the consolidated statements of operations as incurred.

Government grants:

Government grants received by the Company relating to categories of operating expenditures are credited to the consolidated 
statements of operations during the period in which the expenditure to which they relate is charged.  Royalty and non-royalty-bearing 
grants from the Office of the Chief Scientist of Israel for funding certain approved research and development projects are recognized 
at the time when the Company is entitled to such grants, on the basis of the related costs incurred, and included as a deduction from 
research and development expenses.

The Company and its subsidiaries recorded grants in the amounts of $319, $959 and $1,731 for the years ended December 
31, 2007, 2008 and 2009, respectively.  The Company’s Israeli subsidiary is obligated to pay royalties amounting to 3%-3.5% of the 
sales of certain products which received grants from the Office of the Chief Scientist of Israel in previous years.  The obligation to pay 

sf-2806891

F-14

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

these royalties is contingent on actual sales of the products.  Grants received from Enterprise Ireland, Invest Northern Ireland and the 
Office of the Chief Scientist of Israel may become repayable if certain criteria under the grants are not met.

Employee benefit plan:

Certain  of  the  Company’s  employees  are  eligible  to  participate  in  a  defined  contribution  pension  plan  (the  “plan”).  
Participants in the plan may elect to defer a portion of their pre-tax earnings into the plan, which is run by an independent party.  The 
Company makes pension contributions at rates varying up to 10% of the participant’s pensionable salary.  Contributions to the plan 
are recorded as an expense in the consolidated statements of operations.

The Company’s U.S. operations maintain a retirement plan (the “U.S. Plan”) that qualifies as a deferred salary arrangement 
under Section 401(k) of the Internal Revenue Code.  Participants in the U.S. Plan may elect to defer a portion of their pre-tax earnings, 
up to the Internal Revenue Service annual contribution limit.  The Company matches 100% of each participant’s contributions up to a 
maximum of 6% of the participant’s base pay.  Each participant may contribute up to 15% of base remuneration.  Contributions to the 
U.S. Plan are recorded during the year contributed as an expense in the consolidated statements of operations.

Total contributions for the years ended December 31, 2007, 2008 and 2009 were $400, $382 and $297, respectively.

Accrued severance pay:

The liability of CEVA’s Israeli subsidiary for severance pay is calculated pursuant to Israeli severance pay laws for all Israeli
employees, based on the most recent salary of each employee multiplied by the number of years of employment for that employee as 
of  the  balance  sheet  date.    The  Israeli  subsidiary’s  liability  is  fully  provided  for  by  monthly  deposits  with  severance  pay  funds, 
insurance policies and an accrual.

The  deposited  funds  include  profits  and losses  accumulated  up  to  the  balance  sheet  date.    The  deposited  funds  may  be 
withdrawn only upon the fulfillment of the obligation pursuant to Israeli severance pay laws or labor agreements.  The value of these 
policies is recorded as an asset on the Company’s consolidated balance sheets.

In light of the markets conditions, the Company recorded in 2008 losses of approximately $200 to reflect the reduction in the 

fair value of the severance pay funds, and gains of approximately $300 in 2009 to reflect a recovery in market conditions.

Severance pay expenses, net of related income, for the years ended December 31, 2007, 2008 and 2009, were approximately 

$663, $1,156 and $431, respectively.

Accounting for equity-based compensation:

The  Company  accounts  for  equity-based  compensation  in  accordance  with FASB  ASC  No.  718,  "Stock  Compensation"  
which  requires  the  recognition  of compensation  expenses  based  on  estimated  fair  values  for  all  equity-based  awards made  to 
employees and nonemployees directors. 

The  Company estimates the  fair  value  of  equity-based  awards  on  the  date  of  grant  using  an  option-pricing  model. 
Accordingly, the value of the portion of an award that is ultimately expected to vest is recognized as an expense over the requisite 
service  period  on  the  Company’s  consolidated  statements  of  operations.    The  Company  recognizes  compensation  expenses  for  the 
value of its awards, which have graded vesting based on the accelerated attribution method over the requisite service period of each of 
the awards, net of estimated forfeitures.  Estimated forfeitures are based on actual historical pre-vesting forfeitures.

The  Company  used  the  Black-Scholes  option-pricing  model  through  December  31,  2006  and  the  Monte-Carlo  simulation 
model for options granted thereafter.  The Monte-Carlo simulation model uses the weighted-average assumptions noted in the table 
below. Expected volatility was calculated based upon actual historical stock price movements over the most recent periods ending on 
the grant date, equal to the expected option term.  The Company has historically not paid dividends and has no foreseeable plans to 
issue dividends.  The risk-free interest rate is based on the yield from U.S. Treasury zero-coupon bonds with an equivalent term.  The 
Monte-Carlo model also considers the contractual term of the option, the probability that the option will be exercised prior to the end 
of its contractual life, and the probability of termination or retirement of the option holder in computing the value of the option

sf-2806891

F-15

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

The fair value for the Company’s stock options (other than share issuances in connection with the employee stock purchase 

plan, as detailed below) granted to employees and non-employees directors was estimated using the following assumptions:

Expected dividend yield
Expected volatility
Risk-free interest rate
Expected forfeiture (employees)
Expected forfeiture (executives)
Contractual term of up to
Suboptimal exercise multiple (employees)
Suboptimal exercise multiple (executives)

2007

2008

2009

0%
30%-46%
3.9%-5.1%
20%
10%
7 years
1.6
1.6

0%
37%-64%
1.4%-3.8%
15%
10%
7 years
1.6
1.2

0%
47%-78%
0.4%-3.4%
10%
5%
7 years
1.5
1.3

The  fair  value  for  rights  to  purchase  shares  of  common  stock  under  the  Company’s  employee  share  purchase  plan  was 
estimated  on  the  date  of  grant  using  the  same  assumptions  set  forth  above  for  the  years ended 2007, 2008 and  2009 except  the 
expected life, which was assumed to be six to 24 months, and except the expected volatility, which was assumed to be in a range of 
21%-42% in 2007, 40%-55% in 2008 and 51%-95% in 2009.

During the years ended December 31, 2007, 2008 and 2009, the Company recognized equity-based compensation expense 

related to employee stock options  as follows:

Cost of revenue
Research and development, net
Sales and marketing
General and administrative
Total equity-based compensation expense

Year ended December 31,

2007

2008

2009

$

83
935
334
779
$ 2,131

$

112
1,088
531
1,191
$ 2,922

$

115
873
590
1,342
$ 2,920

As of December 31, 2007, 2008 and 2009, there were balances of $1,530, $2,422 and $1,874, respectively, of unrecognized 

compensation expense related to unvested awards.

Fair value of financial instruments:

The carrying amount of cash, cash equivalents, bank deposits, trade receivables, other accounts receivable, trade payables and 
other  accounts  payable  approximates  fair  value  due  to  the  short-term  maturities  of  these  instruments.    Marketable  securities  and
derivative instruments are carried at fair value.  See Note 3 below for more information.

Comprehensive income (loss):

The Company accounts for comprehensive income (loss) in accordance with FASB ASC No. 220, "Comprehensive Income." 
This statement establishes standards for the reporting and display of comprehensive income (loss) and its components in a full set of 
general purpose financial statements. Comprehensive income (loss) generally represents all changes in stockholders’ equity during 
the period except those resulting from investments by, or distributions to, stockholders. The Company determined that its items of 
other comprehensive income (loss) relate to unrealized gains and losses, net of tax, on hedging derivative instruments and marketable 
securities.

Concentration of credit risk:

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash, cash 
equivalents, bank deposits, marketable securities and trade receivables.  The Company invests its surplus cash in cash deposits and 

sf-2806891

F-16

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

marketable securities in financial institutions and has established guidelines relating to diversification and maturities to maintain safety 
and liquidity of the investments.

The Company invests its cash and cash equivalents in highly liquid investments and maintains them within major financial 
institutions.  Cash held by foreign subsidiaries is generally held in short-term time deposits denominated in the local currency and in 
dollars.   Nonetheless,  deposits  with  these  banks  exceed  the  Federal  Deposit  Insurance  Corporation  (“FDIC”)  insurance  limits  or 
similar limits in foreign jurisdictions, to the extent such deposits are even insured in such foreign jurisdictions.  While the Company 
monitors on a systematic basis the cash and cash equivalent balances in the operating accounts and adjust the balances as appropriate, 
these  balances  could  be  impacted  if  one  or  more  of  the  financial  institutions  with  which  the  Company  deposit  fails  or  is  subject  to 
other  adverse  conditions  in  the  financial  or  credit  markets. To  date  the Company  have  experienced  no  loss  of  principal  or  lack  of 
access to its invested cash or cash equivalents; however, the Company can provide no assurance that access to its invested cash and 
cash  equivalents  will  not  be  affected  if  the  financial  institutions  in  which  the  Company  hold  its  cash  and  cash  equivalents  fail.  
Furthermore, the Company holds an investment portfolio consisting principally of corporate bonds and securities and U.S. government 
and agency securities.  The Company intends, and has the ability, to hold such investments until recovery of temporary declines in 
market  value  or  maturity;  however,  the  Company  can  provide  no  assurance  that  it  will  recover  declines  in  the  market  value  of  its 
investments.

Interest income was $3,014 in 2007, $3,329 in 2008 and $2,190 in 2009.  The Company is exposed primarily to fluctuations 
in  the  level  of  U.S.  and  EMU  interest  rates.    To  the  extent  that  interest  rates  rise,  fixed  interest  investments  may  be  adversely 
impacted, whereas a decline in interest rates may decrease the anticipated interest income for variable rate investments.

The  Company  is  exposed  to  financial  market  risks,  including  changes  in  interest  rates.    The  Company  typically  does  not 

attempt to reduce or eliminate its market exposures on its investment securities because the majority of its investments are short-term.

The  Company’s  trade receivables  are  geographically  diverse and  are  derived  from  sales  to  OEMs, mainly in  the  United 
States,  Europe  and  Asia. Concentration  of  credit  risk  with  respect  to  trade  receivables  is  limited  by  credit  limits,  ongoing  credit 
evaluation and account monitoring procedures.  The Company performs ongoing credit evaluations of its customers and to date has 
not  experienced  any  material  losses.    The  Company makes  judgments  on  its  ability  to  collect  outstanding  receivables  and  provides 
allowances for the portion of receivables for which collection becomes doubtful.  Provisions are made based upon a specific review of 
In  determining  the  provision,  the  Company  considers  the expected  collectability  of 
all  significant  outstanding  receivables.
receivables.  Allowance for doubtful accounts amounted to $743 and $700 as of December 31, 2008 and 2009, respectively.

The Company has no off-balance-sheet concentration of credit risk.

Derivative and hedging activities:

Effective  January 1,  2009,  the  Company  adopted  the  disclosure  requirements  of  FASB  ASC  No.  815,"  Derivatives  and 
Hedging" which  requires companies to recognize all of their derivative instruments as either assets or liabilities in the statement of 
financial position at fair value. The accounting for changes in fair value (i.e., gains or losses) of a derivative instrument depends on 
whether it has been designated and qualifies as part of a hedging transaction and further, on the type of hedging transaction. For those 
derivative  instruments  that  are  designated  and  qualify  as  hedging  instruments,  a  company  must  designate  the  hedging  instrument, 
based upon the exposure being hedged, as a fair value hedge, cash flow hedge, or a hedge of a net investment in a foreign operation.  
Due  to  the  Company’s  global  operations,  it  is  exposed  to  foreign  currency  exchange  rate  fluctuations  in  the  normal  course  of  its 
business.  The Company’s treasury policy allows it to offset the risks associated with the effects of certain foreign currency exposures 
through  the  purchase  of  foreign  exchange  forward  or  option  contracts  (“Hedging  Contracts”).    The  policy,  however,  prohibits  the 
Company  from  speculating  on  such  Hedging  Contracts for profit.    To  protect  against  the  increase  in  value  of  forecasted  foreign 
currency cash flow resulting from salaries paid in the New Israeli Shekel (“NIS”), the Euro and the British Pound during the year, the 
Company instituted a foreign currency cash flow hedging program.  The Company hedges portions of the anticipated payroll of its 
Israeli  employees  denominated  in  the  NIS  and  of  its  Irish  employees  denominated  in  the  Euro  and  of  its  North  Irish  employees 
denominated  in  the  British  Pound  for  a  period  of  one  to  twelve  months  with  Hedging  Contracts.    Accordingly,  when  the  dollar 
strengthens against the foreign currencies, the decline in present value of future foreign currency expenses is offset by losses in the fair 
value of the Hedging Contracts.  Conversely, when the dollar weakens, the increase in the present value of future foreign currency 
expenses is offset by gains in the fair value of the Hedging Contracts.  These Hedging Contracts are designated as cash flow hedges 
and are all effective as hedges of these expenses.

sf-2806891

F-17

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

For derivative instruments that are designated and qualify as a cash flow hedge (i.e., hedging the exposure to variability in 
expected future cash flows that is attributable to a particular risk), the effective portion of the gain or loss on the derivative instrument 
is reported as a component of other comprehensive income (loss) and reclassified into earnings in the same period or periods during 
which the hedged transaction affects earnings.  Any gain or loss on a derivative instrument in excess of the cumulative change in the 
present  value  of  future  cash  flows  of  the  hedged  item  is  recognized  in  current  earnings  during  the  period  of  change.    As  of 
December 31, 2008 and 2009, the notional principal amount of the Hedging Contracts held by the Company was $7,200 and $5,800, 
respectively.

The Company recorded in cost of revenues and operating expenses a net gain of $170 and $20, and a net loss of $113 during 

the years ended December 31, 2007, 2008 and 2009, respectively, related to its Hedging Contracts.

Advertising expenses:

Advertising expenses are charged to consolidated statements of operations as incurred.  Advertising expenses for the years 

ended December 31, 2007, 2008 and 2009 were $544, $720 and $438, respectively.

Treasury stock:

The  Company  repurchases  its  common  stock  from  time  to  time  pursuant  to  a  board-authorized  share  repurchase  program 
through open market purchases, privately negotiated transactions and repurchase plans in accordance with Rules 10b5-1 and 10b-18 of 
the United States Securities Exchange Act of 1934, as amended.

The  repurchases  of  common  stock  are  accounted  for  as  treasury  stock,  and  result  in  a  reduction  of  stockholders’  equity.  
When treasury shares are reissued, the Company accounts for the reissuance in accordance with FASB ASC No. 505-30, "Treasury 
Stock" and charges the excess of the repurchase cost over issuance price using the weighted average method to accumulated deficit.  
In  the  case  where  the  repurchase  cost  over  issuance  price  using  the  weighted  average  method  is  lower  than  the  issuance  price,  the 
Company credits the difference to additional paid-in capital.

Net income per share of common stock:

Basic  net  income  per  share  is  computed  based  on  the  weighted  average number  of  shares  of  common  stock  outstanding 
during  each  year.    Diluted  net  income  per  share  is  computed  based  on  the  weighted  average number  of  shares  of  common  stock 
outstanding during each year, plus dilutive potential shares of common stock considered outstanding during the year, in accordance 
with FASB ASC No. 260, “Earnings Per Share.”

(in thousands except per share data) 

Numerator:
Numerator for basic and diluted net income per share
Denominator:
Denominator for basic net income per share
Effect of employee stock options
Denominator for diluted net income per share 

Basic net income per share 
Diluted net income per share

Year ended December 31,

2007

2008

2009

$

1,291

$

8,565

$

8,346

19,606
544
20,150

20,009
566
20,575

19,717
694
20,411

$
$

0.07
0.06

$
$

0.43
0.42

$
$

0.42
0.41

The  weighted-average  number  of  shares  related  to  the  outstanding  options  excluded  from  the  calculation  of  diluted  net 
income  per  share,  since  their  effect  was  anti-dilutive,  were  1,902,560,  1,442,691 and  1,688,811 shares for  the  years  ended 
December 31, 2007, 2008 and 2009, respectively.

Recently issued accounting standards:

In  October  2009,  the  FASB  issued  a  new  accounting  standard,  ASU  No. 2009-13  “Multiple-Deliverable  Revenue 
Arrangements, "  which  provides  guidance  for  arrangements  with  multiple  deliverables. Specifically,  the  new  standard  requires  an 

sf-2806891

F-18

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

entity to allocate consideration at the inception of an arrangement to all of its deliverables based on their relative selling prices. In the 
absence of the vendor-specific objective evidence or third-party evidence of the selling prices, consideration must be allocated to the 
deliverables  based  on  management’s  best  estimate  of  the  selling  prices.   In  addition,  the  new  standard  eliminates  the  use  of  the 
residual  method  of  allocation.   In  October  2009,  the  FASB  also  issued  a  new  accounting  standard,  ASU  No. 2009-14,  "Certain 
Revenue  Arrangements  That  Include  Software  Elements,"  which  changes  revenue  recognition  for  tangible  products  containing 
software and hardware elements.  Specifically, tangible products containing software and hardware that function together to deliver 
the  tangible  products’  essential  functionality  are  scoped  out  of  the  existing  software  revenue  recognition  guidance  and  will  be 
accounted  for  under  the multiple-element  arrangements  revenue  recognition  guidance  discussed  above. Both  standards  will  be 
effective  for  the  Company in  the  first  quarter  of  2011. The  Company  is  currently  evaluating  the  impact  of  these  standards  on  its 
consolidated results of operations or financial condition.

In  August 2009,  the  FASB  issued  ASU  No. 2009-05,  "Measuring  Liabilities  at  Fair  Value,"  which  provides  additional 
guidance on the measurement of liabilities at fair value.  Specifically, when a quoted price in an active market for the identical liability 
is not available, the new standard requires that the fair value of a liability be measured using one or more of the valuation techniques 
that maximize the use of relevant observable inputs and minimize the use of unobservable inputs.  In addition, an entity is not required 
to include a separate input or adjustment to other inputs relating to the existence of a restriction that prevents the transfer of a liability.  
The  Company  adopted  this  standard  effective  October  1,  2009.  The adoption  did  not  have  a  material  impact  on  the  financial 
statements.

In  June 2009, the  FASB issued  ASC  No.  105,  "Generally  Accepted  Accounting  Principles  ("GAAP")  (the  “Codification”). 
The Codification was effective for interim and annual periods ended after September 15, 2009 and became the single official source of 
authoritative, nongovernmental U.S. generally accepted accounting principles (U.S. GAAP), other than guidance issued by the SEC.
All  other  literature  is non-authoritative. The  standard  did  not  have  a  material  impact  on  the  Company’s  consolidated  financial 
statements and notes. The Company has appropriately updated its disclosures with the appropriate Codification references for the year 
ended  December  31,  2009.  As  such,  all  the  notes to  the  consolidated  financial  statements  have  been  updated  with  the  appropriate 
Codification references.

In  May 2009, the FASB issued  FASB  ASC  No.  855 “Subsequent  Events.”   This  standard  is  intended  to  establish  general 
standards of accounting for, and disclosures of, events that occur after the balance sheet date but before financial statements are issued 
or are available to be issued. Specifically, this standard sets forth the period after the balance sheet date during which management of 
a  reporting  entity  should  evaluate  events  or  transactions  that  may  occur  for  potential  recognition  or  disclosure  in  the  financial 
statements, the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in 
its  financial  statements,  and  the  disclosures  that  an  entity  should  make  about  events  or  transactions  that  occurred  after  the  balance 
sheet date. This standard is effective for fiscal years and interim periods ended after June 15, 2009. The Company’s adoption did not 
have a material impact on the financial statements.

In  April,  2009,  the  Company  adopted  the FASB’s  updated  guidance  relating to  investments  and  debt  securities,  which 
amends the OTTI guidance in U.S. GAAP to make the guidance more operational and to improve the presentation of  OTTIs in the 
financial statements.  Under the updated guidance, if OTTI occurs, and it is more likely than not that the Company will not sell the 
investment or debt security before the recovery of its amortized cost basis, then the OTTI is separated into (a) the amount representing 
the credit loss and (b) the amount related to all other factors. The amount of the total OTTI related to the credit loss is recognized in 
earnings. The  amount  of  the  total  OTTI  related  to  other  factors  is  recognized  in  accumulated  other  comprehensive  income.  The 
adoption  of  the  updated  guidance  did  not  have  a material impact  on  the  Company’s  consolidated  results  of  operations  or  financial 
condition.

In  April,  2009,  the  Company  adopted  the  FASB’s  updated  guidance  related  to  fair  value  measurements  and  disclosures, 
which provides additional guidance for estimating fair value in accordance with the guidance related to fair value measurements when 
the volume and level of activity for an asset or liability have significantly decreased. The updated standard also includes guidance on 
identifying  circumstances  that  indicate  a  transaction  is  not  orderly. The  adoption  of  the  updated  guidance  did  not  have  a material
impact on the Company’s consolidated results of operations or financial condition.

sf-2806891

F-19

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

NOTE 2:  MARKETABLE SECURITIES

The following is a summary of available-for-sale marketable securities at December 31, 2008 and 2009:

Certificates of deposits
U.S. government and agency securities
Corporate bonds and securities

Certificates of deposits
U.S. government and agency securities
Corporate bonds and securities

Amortized
cost

$ 1,842
1,934
44,413
$ 48,189

Amortized
cost

$ 1,743
6,401
23,903
$ 32,047

As at December 31, 2009

Gross
unrealized
gains

Gross
unrealized
losses

6
16
318
340

$

$

(1)
-
(90)
(91)

As at December 31, 2008

Gross
unrealized
gains

8
85
30
123

Gross
unrealized 
losses

$

$

-
-
(292)
(292)

$

$

$

$

Fair
value

$ 1,847
1,950
44,641
$ 48,438

Fair
value

$ 1,751
6,486
23,641
$ 31,878

The following table summarizes the Company’s investments in marketable securities by the contractual maturity date of the 

security:

Amortized
cost

As at December 31, 2009

Gross
unrealized
gains

Gross
unrealized
losses

Due in one year or less
Due after one year to two years

$    19,528
    28,661
$   48,189

$          159
    181
$        340

$        

 (2)
     (89)
(91)

$     

Fair
value

$ 19,685
 28,753
$ 48,438

Of  the  unrealized  losses  outstanding  as  of  December 31,  2009,  the  entire  amount  of  $91 was  outstanding  for  less  than  12 
months. The  total  fair  value  of  marketable  securities  with  outstanding  unrealized  losses  as  of  December 31,  2009  amounted  to 
$15,412. Of the unrealized losses outstanding as of December 31, 2008, $62 of the unrealized losses was outstanding for more than 
12 months and $230 of the unrealized losses was outstanding for less than 12 months.  The total fair value of marketable securities 
with  outstanding  unrealized  losses  for  more  than  12  months  as  of  December 31,  2008 amounted  to  $4,846,  and  of  marketable 
securities with outstanding unrealized losses for less than 12 months amounted to $10,538.

As  of  December 31,  2008  and  2009,  management  believes  the  losses  detailed  in  the  tables  above  are  temporary  and  no 

impairment loss was realized in the Company’s consolidated statements of operations.

Proceeds from maturity and sales of available-for-sale securities during 2009 were $31,587.  Gross realized gains and losses 

from the sale of available-for-sale securities during 2009 were $45 and $66, respectively.

NOTE 3: FAIR VALUE OF FINANCIAL INSTRUMENTS

FASB ASC No. 820, “Fair Value Measurements and Disclosures” defines fair value, establishes a framework for measuring 
fair value.  Fair value is an exit price, representing the amount that would be received for selling an asset or paid for the transfer of a 
liability in  an  orderly  transaction  between  market  participants.  As  such,  fair  value  is  a  market-based  measurement  that  should  be 
determined based on assumptions that market participants would use in pricing an asset or a liability. A three-tier fair value hierarchy 
is established as a basis for considering such assumptions and for inputs used in the valuation methodologies in measuring fair value:

sf-2806891

F-20

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

Level 1

Level 2

Level 3

Unadjusted quoted prices in active markets that are accessible on the measurement 
date for identical, unrestricted assets or liabilities;

Quoted prices in markets that are not active, or inputs that are observable, either 
directly or indirectly, for substantially the full term of the asset or liability; and

Prices or valuation techniques that require inputs that are both significant to the fair 
value measurement and unobservable (supported by little or no market activity).

The  Company measures  its  marketable  securities  and  foreign  currency  derivative  contracts  at  fair  value.    Marketable 
securities  are  classified  within  Level  2.    This  is  because  these  assets  are  valued  using  quoted  market  prices or alternative  pricing 
sources  and  models  utilizing  market  observable  inputs.    Foreign  currency  derivative  contracts  are  classified  within  Level  2  as  the 
valuation inputs are based on quoted prices and market observable data of similar instruments.

The table below sets forth the Company’s financial assets and liabilities measured at fair value by level within the fair value 
hierarchy.  Assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value
measurement.

Description
Marketable securities:
Certificates of deposits
U.S. government and agency securities
Corporate bonds and securities
Derivative assets
Derivative liabilities

December 31, 2009

Level I

Level II

Level III

$

1,847
1,950
44,641
128
27

$

— $
—
—
—
—

1,847
1,950
44,641
128
27

$

—
—
—
—
—

NOTE 4: PROPERTY AND EQUIPMENT, NET

Composition of assets, grouped by major classifications, is as follows:

Cost:

Computers, software and equipment
Office furniture and equipment
Leasehold improvements

Less – Accumulated depreciation
Depreciated cost

Year ended December 31,

2008

2009

$ 10,727
894
668
12,289
(11,018)
1,271

$

$ 11,082
904
668
12,654
(11,506)
1,148

$

Depreciation expenses were $882, $673 and $488 for the years ended December 31, 2007, 2008 and 2009, respectively.

In the fourth quarter of 2008, the Company recorded an impairment charge of $138 for SATA-related fixed assets associated 

with the Company’s restructuring of its SATA activities.

NOTE 5: GOODWILL

Gross carrying amount
Accumulated impairment loss/ asset write down

NOTE 6: PREPAID EXPENSES AND OTHER ACCOUNTS RECEIVABLE

PREPAID EXPENSES

sf-2806891

F-21

Year ended December 31,

2008
$ 38,398
1,900
$ 36,498

2009
$ 38,398
1,900
$ 36,498

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

Prepaid leased design tools
Prepaid directors and officers insurance
Prepaid car leases
Prepaid rent
IT consumables
Other prepaid expenses

OTHER ACCOUNTS RECEIVABLE

Taxes
Interest receivable
Other 

NOTE 7: ACCRUED EXPENSES AND OTHER PAYABLES

Accrued compensation and benefits
Restructuring accruals (see Note 13)
Engineering accruals
Professional fees
Taxes payable
Other accruals

NOTE 8: STOCKHOLDERS’ EQUITY

a. Common stock:

Year ended December 31,

2008

2009

981
75
190
113
230
84
1,673

$

$

1,180
91
174
276
233
58
2,012

Year ended December 31,

2008

2009

2,286
428
534
3,248

$

$

2,135
776
422
3,333

$

$

$

$

Year ended December 31,

2008

2009

$

6,537
645
686
956
44
1,622
$ 10,490

$

$

6,506
-
701
1,017
46
1,465
9,735

Holders of common stock are entitled to one vote per share on all matters to be voted upon by the Company’s stockholders.  
In the event of liquidation, dissolution or winding up, holders of common stock are entitled to share ratably in all of the Company’s 
assets.  The Board of Directors may declare a dividend out of funds legally available therefore and the holders of common stock are 
entitled  to  receive  ratably  any  such  dividends.    Holders  of  common  stock  have  no  preemptive  rights  or  other  subscription  rights  to 
convert their shares into any other securities.

During 2007, 2008 and 2009, the Company issued 703,753, 250,892 and 1,038,538 shares of common stock under its stock 

option and purchase programs for a consideration of $4,816, $1,636 and $6,719, respectively.

b. Preferred stock:

The  Company  is  authorized  to  issue  up  to  5,000,000  shares  of  “blank  check”  preferred  stock,  par value  $0.001  per  share.
Such  preferred  stock  may  be  issued  by  the  Board  of  Directors  from  time  to  time  in  one  or  more  series,  with  such  designations, 
preferences and relative, participating, optional or other special rights of such series, and any qualifications, limitations or restrictions 
thereof, including the dividend rights, dividend rates, conversion rights, exchange rights, voting rights, rights and terms of redemption 
(including  sinking  and  purchase  fund  provisions), redemption  price  or  prices,  dissolution  preferences, rights  in  respect  of  any 

sf-2806891

F-22

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

distribution  of  assets  of  any  wholly  unissued  series  of  preferred  stock, and  number  of  shares  constituting  any  such  series and  the 
designation thereof.

c. Share repurchase program:

In August 2008, the Company announced that its Board of Directors approved a share repurchase program for up to 1 million 
shares  of  common  stock.
In  September  2008,  the  Company  announced  that  it  adopted  a  share  repurchase  plan  in  accordance  with 
Rule 10b5-1 of the Securities Exchange Act of 1934, as amended (the “10b5-1 Plan”), to repurchase up to 500,000 of the 1 million 
shares of common stock authorized by the Board for repurchase, which plan was fully utilized during the fourth quarter of 2008. In 
February 2009,  the  Company’s Board  of  Directors  approved  the  adoption  of  another  10b5-1 Plan  authorizing  the  repurchase  of 
200,064 shares of its common stock, representing the remaining shares available for repurchase pursuant to the board-authorized share 
repurchase program.  At September 30, 2009, 106,409 shares of common stock remained available for repurchase under the additional 
10b5-1 Plan.  In October 2009, the Company’s Board of Directors authorized the termination of the additional 10b5-1 Plan such that 
the  106,409  shares  of  common  stock  that  remained available  for  repurchase  may  be  repurchased  pursuant  to  Rule 10b-18  of  the 
Securities Exchange Act of 1934, as amended. As of December 31, 2009, 106,409 shares of common stock remained authorized for 
repurchase pursuant to the Company’s share repurchase program.

In  2008  and  2009,  the  Company  repurchased  752,763  and  140,828 shares,  respectively,  of  common  stock  at  an  average 

purchase price of $7.73 and $5.85 per share, respectively, for an aggregate purchase price of $5,821 and $823, respectively.  

The  repurchases  of common  stock  are  accounted  for  as  treasury  stock,  and  result  in  a  reduction  of  stockholders’  equity.
When  treasury  shares  are  reissued,  the  Company  charges  the  excess  of  the  repurchase  cost  over  issuance  price  using  the  weighted 
average method to accumulated deficit.  In the event the repurchase cost using the weighted average method is lower than the issuance 
price, the Company credits the difference to additional paid-in capital.

In 2008 and 2009, the Company issued 92,568 and 801,023 shares, respectively, of common stock, out of treasury stock, to 
employees who exercised their stock options or purchased shares from the Company’s 2002 Employee Stock Purchase Plan (“ESPP”).

d. Employee and non-employee stock plans:

The  Company  grants stock  options  to  employees and non-employee  directors of  the  Company  and  its  subsidiaries and 
provides  the  right  to  purchase  stock  pursuant  to  the  ESPP  to  employees  of  the  Company  and  its  subsidiaries.    Most  of  the options 
granted under these plans have been granted at the fair market value of the Company’s common stock on grant date.  An equity-based 
compensation  expense  of  $2,131,  $2,922 and  $2,920 in  respect  of  options  granted  to  employees  and non-employee  directors is 
reflected in the consolidated statements of operations for the years ended December 31, 2007, 2008 and 2009, respectively.

A  summary  of  the  Company’s  stock  option  activity  and  related  information  for  the  year  ended  December  31, 2009,  is  as 

follows:

Weighted
average exercise
price

Weighted 
average 
remaining 
contractual term

Number of
options

Aggregate intrinsic  
value

Outstanding at the beginning of the year

Granted 
Exercised
Forfeited or expired
Outstanding at the end of the year
Vested or expected to vest as of December 31
Exercisable as of December 31

4,522,154 $
563,000
(870,523)
(248,976)
3,965,655 $
3,857,150 $
2,389,584 $

7.68
7.70
6.59
11.75
7.66
7.65
7.27

4.4
4.4
3.7

$          20,615,098
$          20,101,243
$          13,347,511

The weighted average grant date fair value of options granted during the twelve months ended December 31, 2007, 2008 and 
2009 was $2.1, $2.7 and $3.1 per share, respectively.  The total intrinsic value of options exercised during the years ended December 
31, 2007, 2008 and 2009 was $995, $231 and $3,610, respectively.

sf-2806891

F-23

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

The options granted to employees and non-employee directors of the Company and its subsidiaries which were outstanding 

as of December 31, 2009 have been classified into a range of exercise prices as follows:

Exercise price
(range)

4.25-5.88
6.05-7.37
7.42-7.97
8.03-8.78
9.10-11.75

Options
outstanding as of
December 31, 2009

812,366
733,435
689,630
865,784
864,440
3,965,655

Weighted average
remaining contractual
life (years)
3.8
4.9
3.3
5.2
4.6
4.4

2003 Director Stock Option Plan

$

Weighted average
exercise price
5.16
7.10
7.59
8.44
9.77
7.66

$

Options exercisable as of
December 31, 2009

759,117
284,654
590,463
305,178
450,172
2,389,584

Weighted average
exercise price of
options exercisable
$

5.12
7.15
7.53
8.46
9.86
7.27

$

The Company’s 2003 Director Stock Option Plan (the “Director Plan”) was adopted by the Board of Directors in April 2003 
and by the stockholders in June 2003.  Up to 700,000 shares of common stock, subject to adjustment in the event of stock splits and 
other similar events, were reserved for issuance under the Director Plan, which became effective on June 18, 2003.

A summary of activities relating to options granted to purchase common stock under the Director Plan is as follows:

Outstanding at the beginning of the year

Granted
Exercised
Forfeited or expired
Outstanding at the end of the year

Year ended December 31,

2009

Number of
options
667,500
—
(65,000)
—
602,500

Weighted
average exercise
price

$

$

7.03
—
5.97
—
7.14

The Director Plan provides for the grant of nonqualified stock options to non-employee directors.  Options must be granted at 
an exercise price equal to the fair market value of the common stock on the date of grant.  Options may not be granted for a term in 
excess of ten years.  The Director Plan permits the following forms of payment of the exercise price of options: (i) payment by cash or 
certified  or  bank  check, or (ii)  delivery  to  the  Company  of  an  irrevocable  undertaking  by  a  broker  to  deliver  sufficient  funds  or 
delivery to the Company of irrevocable instructions to a broker to deliver sufficient funds.

On  June  18,  2003,  each  non-employee  director  of the  Company’s  Board  of  Directors  was  granted  an  option  to  purchase 
38,000 shares of common stock.  Any person who subsequently becomes a non-employee director of the Company will automatically 
be granted an option to purchase 38,000 shares of common stock.  Each option will vest as to 25% of the shares underlying the option 
on each anniversary of the option grant.

On June 18, 2003, each non-employee director who had served on the Company’s Board of Directors for at least six months 
was granted an additional option to purchase 13,000 shares of common stock.  Also on that date, any non-employee director who had 
served  as  a  chairperson  of  a  committee  of  the  Company’s  Board  of  Directors  for  at  least  six  (6)  months  was  granted  an  option  to 
purchase 13,000 shares of common stock.  Under the terms of the Director Plan, on June 30 of each year, beginning in 2004, each 
non-employee  director  who  has  served  on  the  Company’s  Board  of  Directors  for  at  least  six  (6)  months  as  of  such  date  will 
automatically  be  granted  an  option  to  purchase  13,000  shares  of  common  stock,  and  each  non-employee  director  would receive  an 
option to purchase 13,000 shares of common stock for each committee on which he or she had served as chairperson for at least six 
months  prior  to  such  date.    On May 9,  2005,  the  Company’s  Board  of  Directors  approved  granting the  Chairman  of  the  Board  an 
additional option to purchase 15,000 shares of common stock on an annual basis.

Starting  in  2007,  options  to  non-employee  directors  were  no  longer  granted  from  the  Director  Plan  as  a  result  of  an 
insufficient  number  of  authorized  shares  under  the  Director  Plan  for  the  automatic  director  grants.    In  2007  and  2008,  options  to 
purchase 132,000 shares of common stock were granted to non-employee directors from the Company’s 2000 Stock Incentive Plan 

sf-2806891

F-24

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

(the “2000 Plan”).  In 2009, options to purchase 132,000 shares of common stock were granted to non-employee directors from the 
Company’s 2002 Stock Incentive Plan (the “2002 Plan”).

The Company’s Board of Directors may grant additional options to purchase common stock with a vesting schedule to  be 
determined  by  the  Board  of  Directors  in  recognition  of  services  provided  by  a  non-employee  director  in  his  or  her  capacity  as  a 
director.

The Company’s Board of Directors or a committee thereof has authority to administer the Director Plan.  The Company’s 
Board  of  Directors  has  the  authority  to  adopt,  amend  and  repeal  the  administrative  rules,  guidelines  and  practices  relating  to  the 
Director Plan and to interpret its provisions.

As of December 31, 2009, options to purchase 13,000 shares of common stock were available for grant under the Director 

Plan.

2002 Stock Incentive Plan

The Company’s 2002 Plan was adopted by the Board of Directors and sole stockholder in July 2002.  Up to 3,300,000 shares 
of common stock, subject to adjustment in the event of stock splits and other similar events, are reserved for issuance under the 2002 
Plan.

A summary of activity of options granted to purchase common stock under the 2002 Plan is as follows:

Outstanding at the beginning of the year

Granted (*)
Exercised
Forfeited or expired
Outstanding at the end of the year

Year ended December 31,

2009

Number of
options
1,479,653
405,000
(582,865)
(21,190)
1,280,598

Weighted
average exercise
price

$

$

5.92
7.54
6.22
6.94
6.28

(*) Options to purchase 132,000 shares of common stock were granted to non-employee directors during 2009.  The exercise 

price of such grants was $8.68.

The 2002 Plan provides for the grant of incentive stock options intended to qualify under Section 422 of the Internal Revenue 
Code, nonqualified stock options and restricted stock awards.  Officers, employees, directors, outside consultants and advisors of the 
Company and those of the Company’s present and future parent and subsidiary corporations are eligible to receive awards under the 
2002 Plan.  Under current U.S. tax laws, incentive stock options may only be granted to employees.

Optionees receive the right to purchase a specified number of shares of common stock at a specified option price, subject to 
the terms and conditions of the option grant.  The Company may grant options at an exercise price less than, equal to or greater than 
the  fair  market  value  of  common  stock  on  the  date  of  the  grant.    Under  current U.S. tax laws,  incentive  stock  options  and  options 
intended to qualify as performance-based compensation under Section 162(m) of the Internal Revenue Code may not be granted at an 
exercise price less than the fair market value of common stock on the date of grant, or less than 110% of the fair market value in the 
case of incentive stock options granted to optionees holding more than 10% of the voting power of the Company’s securities.  The 
2002 Plan permits the Board of Directors to determine how optionees may pay the exercise price of their options, including by cash, 
check or in connection with a “cashless exercise” through a broker, by surrender of shares of common stock, or by any combination of 
the permitted forms of payment.

The Company’s Board of Directors and a committee thereof have the authority to administer the 2002 Plan. The Company’s 
Board of Directors or its compensation committee has the authority to adopt, amend and repeal the administrative rules, guidelines and 
practices relating to the 2002 Plan and to interpret its provisions.

As of December 31, 2009, options to purchase 928,751 shares of common stock were available for grant under the 2002 Plan.

sf-2806891

F-25

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

2000 Stock Incentive Plan

In July 2000, the Company adopted the 2000 Plan.

A summary of activity of options granted to purchase common stock under the 2000 Plan is as follows:

Outstanding at the beginning of the year

Granted (*)
Exercised
Forfeited or expired
Outstanding at the end of the year

Year ended December 31,

2009

Number of
options
2,375,001
158,000
(222,658)
(227,786)
2,082,557

Weighted
average exercise
price

$

$

8.95
8.10
7.75
12.19
8.66

(*) Options to purchase 132,000 shares of common stock were granted to non-employee directors during both 2007 and 2008.  The 

exercise price of such grants was $8.50 and $7.97 per share in 2007 and 2008, respectively.

Generally, options granted under stock incentive plans vest at rates of 25% to 50% of the shares underlying the option after 
one year and the remaining shares vest in equal portions over the following 4 to 12 quarters, such that all shares are vested after two to 
four years. Options granted to non-employee directors will vest as to 25% of the shares underlying the option on each anniversary of 
the option grant.

As of December 31, 2009, options to purchase 122,596 shares of common stock were available for grant under the 2000 Plan.

2002 Employee Stock Purchase Plan (“ESPP”)

The ESPP was adopted by the Company’s Board of Directors and sole stockholder in July 2002.  The ESPP is intended to 
qualify as an “Employee Stock Purchase Plan” under Section 423 of the U.S. Internal Revenue Code and is intended to provide the 
Company’s employees with an opportunity to purchase shares of common stock through payroll deductions.  At the annual meeting of 
stockholders  held  on  July  18,  2006,  the  stockholders  voted  to  increase  the  number  of  shares  of  common  stock  from  1,000,000  to 
1,500,000.  At the annual meeting of stockholders held on June 2, 2009, the stockholders voted to increase the number of shares of 
common stock from 1,500,000 to 2,150,000. Accordingly, an aggregate of 2,150,000 shares of common stock (subject to adjustment 
in  the  event  of  future  stock  splits,  future  stock  dividends  or  other  similar  changes  in  the  common  stock  or  the  Company’s  capital 
structure) are reserved for issuance. As of December 31, 2009, 699,696 shares of common stock were available for future issuance 
under the ESPP.  In 2007, 2008 and 2009, the Company issued 205,710, 168,831 and 168,015 shares of common stock to employees 
under the ESPP for consideration of $897, $1,082 and $979, respectively.

All  of  the  Company’s  employees  who  are  regularly  employed  for  more  than  five  months  in  any  calendar  year  and  work 
20 hours or more per week are eligible to participate in the ESPP.  Non-employee directors, consultants, and employees subject to the 
rules or laws of a foreign jurisdiction that prohibit or make impractical their participation in an employee stock purchase plan are not 
eligible to participate in the ESPP.

The ESPP designates offer periods, purchase periods and exercise dates.  Offer periods generally will be overlapping periods 
of 24 months.  Purchase periods generally will be six-month periods.  Exercise dates are the last day of each purchase period. In the 
event the Company merges with or into another corporation, sells all or substantially all of the Company’s assets, or enters into other 
transactions in which all of the Company’s stockholders before the transaction own less than 50% of the total combined voting power 
of the Company’s outstanding securities following the transaction, the Company’s Board of Directors or a committee designated by 
the Board may elect to shorten the offer period then in progress.

sf-2806891

F-26

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

The price per share at which shares of common stock may be purchased under the ESPP during any purchase period is the 

lesser of:

•

•

85% of the fair market value of common stock on the date of grant of the purchase right, which is the commencement of 
the offer period; or

85% of the fair market value of common stock on the exercise date, which is the last day of a purchase period.

The participant’s purchase right is exercised in the above noted manner on each exercise date arising during the offer period 
unless, on the first day of any purchase period, the fair market value of common stock is lower than the fair market value of common 
stock on the first day of the offer period.  If so, the participant’s participation in the original offer period will be terminated, and the 
participant will automatically be enrolled in the new offer period effective the same date.

The ESPP is administered by the Board of Directors or a committee designated by the Board, which will have the authority to 
terminate  or  amend  the  plan,  subject  to  specified  restrictions,  and  otherwise  to  administer  and  resolve  all  questions  relating  to  the 
administration of the plan.

ESPP  is  a  compensatory  plan  and  as  such  results  in  the  recognition  of  equity-based  compensation  expense.    For  the  years 
ended December 31, 2007, 2008 and 2009, the Company recognized $353, $431 and $497, respectively, of equity-based compensation 
expense in connection with the ESPP.

e. Dividend policy:

The  Company  has  never  declared  or  paid  any  cash  dividends  on  its  capital  stock  and  does  not  anticipate  paying  any  cash

dividends in the foreseeable future.

NOTE 9: DERIVATIVES AND HEDGING ACTIVITIES

The fair value of the Company’s outstanding derivative instruments is as follows:

Derivative assets:
Foreign exchange option contracts
Foreign exchange forward contracts

Derivative liabilities:
Foreign exchange forward contracts

derivative instruments- net

As at December 31,

2008

2009

$

$

87
58
145

—
—

103
25
128

27
27

$

145

$

101

The Company recorded the fair value of derivative assets in “prepaid expenses and other accounts receivable” and the fair 

value of derivative liabilities in “accrued expenses and other payables” in the Company’s consolidated balance sheet.

The increase (decrease) in gains recognized in “accumulated other comprehensive income (loss)” on derivatives, before tax 

effect, is as follows:

Derivatives in cash flow hedging transaction:
Foreign exchange option contracts

sf-2806891

F-27

Year ended December 31,

2008

2009

$

(22)

$

(209)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

Foreign exchange forward contracts

Year ended December 31,

2008

2009

122
100

$

52
(157)

$

The gains (losses) reclassified from “accumulated other comprehensive income (loss)”into expenses, are as follows:

Derivatives in cash flow hedging transaction:
Foreign exchange option contracts
Foreign exchange forward contracts

Year ended December 31,

2008

2009

$

$

108
(128)
(20)

$

$

226
(113)
113

NOTE 10: GEOGRAPHIC INFORMATION AND MAJOR CUSTOMER DATA

a. Summary information about geographic areas:

FASB  ASC  No.  280,  "Segment  Reporting," establishes standards  for  reporting  information  about  operating  segments.  
Operating  segments  are  defined  as  components  of  an  enterprise about  which  separate  financial  information  is  available  that  is 
evaluated regularly by the chief operating decision maker in deciding how to allocate resources and in assessing performance.  The 
Company  manages  its  business  on  a  basis  of  one  reportable  segment:  the  licensing  of  intellectual  property  to  semiconductor 
companies and electronic equipment manufacturers (see Note 1 for a brief description of the Company’s business).  The following is a 
summary of operations within geographic areas:

Revenues based on customer location:

United States
Europe, Middle East (1) (2)
Asia Pacific (3) (4) (5)

(1) Sweden
(2) Switzerland
(3) Japan
(4) Taiwan
(5) China

*) Less than 10%

Long-lived assets by geographic region: 

United States
Ireland (*)
Israel
Other

Year ended December 31,

2007

2008

2009

$

$

$

$
$

6,937
11,477
14,797
33,211

3,755
*)
4,375
6,058
*)

$

$

$
$
$

5,276
22,278
12,811
40,365

8,019
5,946
5,144
*)
*)

$

$

$

$

$

5,982
17,843
14,642
38,467

7,454
*)
4,455
*)
6,420

December 31,

2007

2008

2009

$

$

44
283
1,261
38
1,626

$

$

28
36
1,188
19
1,271

$

$

25
69
1,044
10
1,148

(*) The Company recorded relating to its Irish subsidiary a loss of $138 in 2008 related to the disposal of SATA-related fixed assets 

in connection with the restructuring of SATA activities.

sf-2806891

F-28

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

b. Major customer data as a percentage of total revenues:

The following table sets forth the customers that represented 10% or more of the Company’s total revenues in each of the 

periods set forth below:

Customer A
Customer B
Customer C
Customer D
Customer E

*) Less than 10%

Year ended December 31,

2007

2008

2009

-
*)
17%
11%
12%

*)
*)
*)
20%
*)

20%
13%
*)
*)
-

The identity of the Company’s greater-than-10% customers varies from period to period, and the Company does not believe 

that it is materially dependent on any one specific customer or any specific small number of licensees.

c. Information about Products and Services:

The  following  table  sets  forth  the  products  and  services that represented 10% or more of the Company’s  total revenues in 

each of the periods set forth below:

CEVA-X family
CEVA TeakLite family
CEVA Teak family

Year ended December 31,

2007

2008

2009

19%
45%
16%

27%
38%
15%

40%
35%
13%

The Company expects these products will continue to generate a significant portion of its revenues for 2010.  The remaining 

amount consists of other families of products and services that each represented less than 10% of total revenues.

NOTE 11:  SELECTED STATEMENTS OF OPERATIONS DATA

Financial income, net:

Interest income 
Gain (loss) on marketable securities, net (*)
Foreign exchange gain (loss), net

Year ended December 31,

2007

2008

2009

$

$

3,014
159
38
3,211

$

$

3,329
(466)
(134)
2,729

$

$

2,863
(673)
(142)
2,048

(*) Including amortization of discount (premium) on marketable securities, net

sf-2806891

F-29

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

Other income, net:

Gain on realization of investments
Gain from sale of a property
Impairment of assets

Year ended December 31,

2007

2008

2009

$

$

425
-
-
425

$

$

12,145
4
(138)
12,011

$

$

3,712
-
-
3,712

On June 23, 2006, the Company divested its GPS technology and associated business to Glonav Inc. (“Glonav”) in return for 
an equity ownership of 19.9% in Glonav on a fully diluted basis. The Company’s valuation of its equity investment in Glonav was 
$5,984 based on an independent expert’s valuation in consideration of the assets and cash contributed to Glonav.  The Company did
not  have  the  ability to  exercise  significant  influence  over  operating  and  financial  policies  of  Glonav.  Since  Glonav was a  highly 
leveraged  entity  and  received  additional  funding  to  continue  its  operations  after  the  divestment  by  the  Company, the gain resulting 
from the divestment of the GPS technology and associated business in the total amount of $1,751 was deferred.  In January 2008, the 
Company  divested  its  entire  equity  investment  in  Glonav  following  Glonav’s  acquisition  by  NXP  Semiconductors B.V.  (“NXP 
Semiconductors”) for an  initial  cash  payment  of  $85,000,  plus  up  to  an  additional  $25,000  in  cash  payable  to  all  of  Glonav’s 
stockholders,  contingent  upon  Glonav  reaching  certain  revenue  and  product  development  milestones  within  the  two  years  after  the 
acquisition.  In February 2008, the Company received its portion of the initial cash payment, less 10% which has being held in escrow 
to satisfy indemnification claims and less its portion of certain fees and expenses incurred in connection with the transaction.  After 
the deductions, the Company’s portion of the initial cash payment totaled $14,561.  During 2008, the Company received additional 
payments of $1,790 in connection with Glonav’s achievement of its first, second and third product development milestones.  In total, 
the Company received $16,351 during 2008 for the equity divestment of Glonav and Glonav’s achievement of milestones.  In 2008, 
the Company recorded a capital gain of $12,118 from the divestment of its equity investment in Glonav (including the deferred gain of 
$1,751  resulting  from  the  recognition  of  the  deferred  gain,  as  detailed  above).    During  2009,  the  Company  received  an  aggregate 
payment of $3,712 and recorded a capital gain of $3,712 from the divestment of its equity investment in Glonav in connection with 
Glonav’s achievement of the remaining development milestones and in connection with receiving the full escrow amount. 

As  part  of  the  combination  with  Parthus in  November  2002,  the  Company acquired  a  minority  investment  in  a  private 
company (the  “Portfolio  Company”).    The  Company  had no  influence  or  control  over  the  Portfolio  Company  or  any  board 
representation.  In December 2003, the Portfolio Company commenced a round of private funding at a significantly reduced valuation 
to the Company’s original investment.  As a result, the Company impaired the investment. The Company recorded a gain of $425 and 
$27  in  2007 and  2008,  respectively,  from  the  realization  of  this  minority investment  in  the  Portfolio  Company  due  to  proceeds 
received from the Portfolio Company of the same amount.

The Company recorded a capital gain of $4 in 2008 from the sale of a property, and a loss of $138 in 2008 related to the 

disposal of SATA-related fixed assets associated with the Company’s restructuring of its SATA activities.

NOTE 12: TAXES ON INCOME

a. A number of the Company’s operating subsidiaries are taxed at rates lower than U.S. rates.

1. Irish Subsidiaries

The Irish operating subsidiary currently qualifies for a 10% tax rate on its trade, which under current legislation will 
remain in force until December 31, 2010.  After this date, a 12.5% tax rate will apply.  Another Irish subsidiary qualifies for 
an exemption from income tax as its revenue source is license fees from qualifying patents within the meaning of Section 140 
of the Irish Taxes Consolidation Act 1997.

sf-2806891

F-30

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

2. Israeli Subsidiary

A. Tax benefits under the Law for the Encouragement of Capital Investments, 1959 (“Investment Law”):

According to the Investment Law, CEVA’s Israeli subsidiary is entitled to various tax benefits by virtue of 
the “approved enterprise” and/or “benefited enterprise” status granted to a part of its enterprises, as defined by the 
Investment Law.

According to the provisions of the Investment Law, CEVA’s Israeli subsidiary has elected the “alternative 
benefits track” - the waiver of grants in return for tax exemption and, accordingly, it is tax-exempt for a period of 
two or four years commencing from the year it first earns taxable income, and is subject to corporate taxes at the 
reduced  rate  of  10%  to  25%,  depending  upon  the  level  of  foreign  ownership  of  the  Company, for  an  additional 
period of up to a total of six or eight years from when the tax exemption ends.

The period of reduced tax rate, detailed above, is limited to the earlier of 12 years from the commencement 

of production, or 14 years from the approval date.

CEVA’s  Israeli  subsidiary’s  first,  second,  third,  fourth,  fifth  and  sixth  plans  under  the  “Approved 
Enterprise” status commenced operations in 1994, 1996, 1998, 1999, 2002, and 2004, respectively.  The second plan 
was tax exempt for four years from the first year it had taxable income and is entitled to a reduced corporate tax rate 
of 10%-25% (based on the percentage of foreign ownership) for an additional period of six years.  The other plans 
are tax exempt for two years from the first year they had taxable income and are entitled to a reduced corporate tax 
rate of 10%-25% (based on the percentage of foreign ownership) for an additional period of eight years.  The tax 
benefit under the first, second, third and fourth plans have expired.

On  April  1,  2005,  an  amendment  to  the  Investment  Law  came  into  effect  (the  “Amendment”)  and 
significantly changed the provisions of the Investment Law.  The Amendment included revisions to the criteria for 
investments  qualified  to  receive  tax  benefits  as  an  “Approved  Enterprise.”  The  Amendment  applies  to  new 
investment programs and investment programs commencing after 2004, and does not apply to investment programs 
approved prior to December 31, 2004, and therefore benefits included in any certificate of approval that was granted 
before the Amendment came into effect will remain subject to the provisions of the Investment Law as they were in 
effect on the date of such approval.

The  Amendment  simplifies  the  approval  process  for  the  “Approved  Enterprise.”  As  a  result  of  the 
Amendment, it is no longer necessary for a company to approach the Investment Center in order to receive the tax 
benefits previously available under the “alternative benefits track.” Rather, a company may claim the tax benefits 
offered by the Investment Law directly in its tax returns or by notifying the Israeli Tax Authority within 12 months 
from the end of that year (“the year of election”), provided that its facilities meet the criteria for tax benefits set out 
by  the  Amendment.    An  enterprise  that  receives  tax  benefits  under  the  Amendment  is  called  a  “Benefited 
Enterprise,” rather than the previous terminology of Approved Enterprise.

The seventh “Benefited Enterprise” program (commenced in 2007) of CEVA’s Israeli subsidiary is subject 

to the provisions of the Amendment.

During 2006, CEVA’s Israeli subsidiary received an approval for the erosion of tax basis in respect to its 
fifth and sixth plans, and during 2008, CEVA’s Israeli subsidiary’s received an approval for the erosion of tax basis 
in respect to its second, third and fourth plans.  These approvals resulted in increasing the taxable income attributed 
to the seventh plan, which is currently in effect, and will be taxed at a lower tax rate than some of the previous plans, 
and will result in a decrease in the effective tax rate.

The principal benefits by virtue of the Investment Law are:

X. Tax benefits and reduced tax rates:

Since CEVA’s Israeli subsidiary is operating under more than one approval, its effective tax rate is 

the result of a weighted combination of the various applicable rates.

sf-2806891

F-31

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

The Company’s Board of Directors has determined that tax-exempt income earned by the Israeli 
subsidiary’s  “Approved  Enterprise”  and  “Benefited  Enterprise”  programs  will  not  be  distributed  as 
dividends, and the Israeli subsidiary intends to reinvest the amount of its tax exempt income.  Accordingly, 
no deferred income taxes have been provided on income attributable to the Israeli subsidiary’s “Approved 
Enterprise”  and  “Benefited  Enterprise”  programs  as  the  undistributed  tax  exempt  income  is  essentially 
permanently reinvested.

In the event CEVA distributes a dividend out of the retained tax exempt profits, such profits will 
be  subject  to  corporate  tax  in  the  year  the  dividend  is  distributed,  in  respect  of  the  gross  amount  of  the 
dividend  distributed  and  at  a  rate  that  would  have  been  applicable  had  the  Company  not  elected  the 
“alternative benefits track” (10%-25%, depending on the level of foreign investment in the Company).  In 
addition,  the  dividend  recipient  is  subject  to  tax  at  a  reduced  rate  of  15%  applicable  to  dividends  from 
“Approved  Enterprises”  if  the  dividend  is  distributed  during  the  exemption  period  or  within  12  years 
thereafter.  This tax must be withheld by CEVA at the source.  However, in the event that the Company 
qualifies as a Foreign Investors Company, there would be no such limitation.

As a result of the Amendment, tax-exempt income generated from a “Benefited Enterprise” under 
the provisions of the Amendment will subject the Company to taxes upon distribution or liquidation, and 
the Company may be required to record deferred tax liability with respect to such tax-exempt income.  As 
of December 31 2009, the Company generated income under the provisions of the Investment Law which 
in the case of distribution or liquidation of the Israeli subsidiary would result in the Israeli subsidiary being 
taxed at the reduced corporate tax rate of 10%, which in turn will generate tax liabilities of $581.

Income from sources other than the “Approved Enterprise” and “Benefited Enterprise” programs 

during the benefit period will be subject to tax at the statutory corporate tax rate.

Tax  benefits  are  available  under  the  Amendment  to  production  facilities,  which  generally  are 
required to derive more than 25% of their business income from export.  In order to receive the tax benefits 
under  the  Amendment,  a  company  must  make  an  investment  in  the  Benefited  Enterprise  exceeding  a 
certain percentage or a minimum amount specified in the Investment Law.

Y. Accelerated depreciation:

Under  the  Investment  Law,  CEVA’s  Israeli  subsidiary  is  entitled  to  claim  accelerated  rates  of 
depreciation on its property and equipment that are included in the “Approved Enterprise” and “Benefited 
Enterprise” programs during the first five tax years of the asset’s operation.

Conditions for the entitlement to the benefits:

The  entitlement  to  the  above  benefits  is  conditioned  upon  the  Company’s  fulfillment  of  the  conditions 
stipulated by the Investment Law and Amendment, regulations published thereunder and the criteria set forth in the 
specific certificate of approvals.  In the event of the Company’s failure to comply with these conditions, the benefits 
may be canceled, the income generated from the “Approved Enterprise” and “Benefited Enterprise” programs could 
be subject to corporate tax in Israel at the standard corporate tax rate and CEVA’s Israeli subsidiary will be required 
to refund tax benefits already received plus a consumer price index linkage adjustment and interest.

Management  believes  that  as  of  December  31,  2009,  CEVA’s  Israeli  subsidiary  met  all  of  the 

aforementioned conditions.

B. Israeli corporate tax structure:

The  rate  of  the  Israeli  corporate  tax  is  as  follows:  2007  - 29%,  2008  - 27%,  2009  - 26%,  2010  - 25%. Tax  at  a 
reduced rate of 25% applies on capital gains arising after January 1, 2003, instead of the regular tax rate. In July 2009, the 
"Knesset"  (Israeli  Parliament)  passed  the  Law  for  Economic  Efficiency  (Amended  Legislation  for  Implementing  the 
Economic Plan for 2009 and 2010), which prescribes, among others, an additional gradual reduction in the rates of the Israeli 

sf-2806891

F-32

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

corporate tax and real capital gains tax starting in 2011 to the following tax rates: 2011 - 24%, 2012 - 23%, 2013 - 22%, 2014 
- 21%, 2015 - 20%, 2016 and thereafter - 18%.

C. Final tax assessments:

CEVA’s Israeli subsidiary has received final tax assessments through 2005.

b. The provision for income taxes is as follows:

Domestic taxes:

Current
Deferred
Foreign taxes:
Current
Deferred

Income (loss) before taxes on income:

Domestic
Foreign

Year ended December 31,

2007

2008

2009

$

$

$

$

52
—

716
(321)
447

(2,123)
3,861
1,738

$

$

$

$

3,104
(138)

817
18
3,801

(3,321)
15,687
12,366

$

$

$

$

109
920

1,175
180
2,384

(3,571)
14,301
10,730

c. Reconciliation between the Company’s effective tax rate and the U.S. statutory rate:

Income before taxes on income
Theoretical tax at U.S. statutory rate-35%
Foreign income taxes at rates other than U.S. rate
Subpart F
Non-deductible items
Valuation allowance
Other
Taxes on income

Year ended December 31,

2007

1,738
608
(962)
—
1,554
(548)
(205)
447

$

$

2008
12,366
4,328
(4,017)
4,360
809
(1,187)
(492)
3,801

$

$

2009
10,730
3,756
(3,273)
1,189
1,008
(265)
(31)
2,384

$

$

sf-2806891

F-33

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

d. Deferred taxes on income:

Deferred  taxes  on  income  reflect  the  net  tax  effects  of  temporary  differences  between  the  carrying  amounts  of  assets  and 
liabilities for financial reporting purposes and the amounts used for income tax purposes.  Significant components of the Company’s 
deferred tax assets are as follows:

Deferred tax assets
Operating loss carryforward
Accrued expenses
Temporary differences related to R&D expenses
Other
Total gross deferred tax assets
Valuation allowance
Net deferred tax assets

Deferred tax liabilities
Subpart F carryforward
Other
Total gross deferred tax liabilities

Net deferred tax assets (*)

Year ended December 31,

2008

2009

$

$

$

$

$

7,681
358
1,109
69
9,217
(7,781)
1,436

—
—
—

1,436

$

$

$

$

$

7,450
366
991
—
8,807
(7,402)
1,405

1,062
106
1,168

237

(*) Deferred tax for the year ended December 31, 2008 from domestic and foreign jurisdictions was $138 and $1,298, respectively.  
Deferred tax for the year ended December 31, 2009 from domestic and foreign jurisdictions was $(851) and $1,088, respectively.

The Company and its subsidiaries provide valuation allowances in respect of deferred tax assets resulting principally from the 
carryforward  of  tax  losses.    Management  currently  believes  that  it  is  more  likely  than  not  that  the  deferred  tax  regarding  the 
carryforward  of  losses  and  certain  accrued  expenses  will  not  be  realized  in  the  foreseeable  future.   The  Company  does  not  have  a 
provision for U.S. Federal income taxes on the undistributed earnings of its international subsidiaries because such earnings are re-
invested and, in the opinion of management, will continue to be re-invested indefinitely.

e. Separation from DSPG:

As part of the incorporation of the Company in November 2002 (see Note 1), DSPG obtained a tax ruling for the tax-exempt 
split  plan  pursuant  to  section  105A(a)  to  the  Israeli  Income  Tax  Ordinance  (“section  105”).    According  to  the  ruling  provisions, 
CEVA’s Israeli subsidiary is restricted to a minimum investment in Israel of 50% of its total capital.

f. Tax loss carryforwards:

As  of  December  31,  2009,  CEVA  and  its  subsidiaries  had  net  operating  loss  carryforwards  for California  income  tax 
purposes of approximately $5,635, which are available to offset future California taxable income.  Such loss carryforwards begin to 
expire  in  2014.  As  of  December  31,  2009,  CEVA  and  its  subsidiaries  had  foreign  operating  losses  of  approximately  $69,523,
principally in  Ireland,  which  are  available  to  offset  future  taxable  income.    Such  foreign  operating  losses  can  be  carried  forward
indefinitely  for  tax  purposes.    A  full  valuation  allowance  was  provided  in  relation  to  those  carryforward  tax  losses  due  to  the 
uncertainty of their utilization in the foreseeable future.

g.  CEVA  files  income  tax  returns  in  the  U.S.  federal  jurisdiction  and  various  state  and  local  jurisdictions.    With  few 
exceptions, CEVA is no longer subject to U.S. federal income tax examinations by tax authorities for the years prior to 2006, and state 
and local income tax examinations for the years prior to 2005.

sf-2806891

F-34

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

NOTE 13: REORGANIZATION, RESTRUCTURING AND SEVERANCE CHARGE

The  lease  for  one  of  the  Company’s  facilities  in  Dublin,  Ireland,  known  as  the  Harcourt  lease,  provided  for  an aggregate 
annual  rental  of  888  Euro  (approximately  $1,300)  and  expired  in  2021. On  January  18,  2008,  the  Company  signed  an  assignment 
agreement  with  the  Harcourt  landlord  for  the  surrender  and  termination  of  the  Harcourt  lease.
In  2008,  the  Company  paid 
approximately $5,900 for the termination of the lease and related termination costs, consisting primarily of legal and professional fees.  
The Company also successfully managed during the first quarter of 2008 to terminate part of its lease obligation in another office in 
Limerick, Ireland, where the Company had unused space.  The Company recorded in 2008 an aggregate of $3,537 for the above lease 
terminations as an additional reorganization expense.  As a result of the above lease terminations, the Company has no under-utilized 
building operating lease obligations as of December 31, 2008.

In October 2008, the Company’s Board of Directors approved a reduction in expenses associated with the Company’s SATA 
activities.  In  December  2008,  the  Company’s  management  implemented  the  reduction  with  the  termination  in  employment  of  a 
number of SATA-related technology engineers across the Company’s Irish offices.  A one-time restructuring expense associated with 
the  down-sizing  of  the  SATA  team  in  the  amount  of  $584  was  recorded  in  2008  in  accordance  with  FASB  ASC  No.  420  “Exit  or 
Disposal Costs Obligation.”

The major components of restructuring and other charges are as follows:

Balance as of December 31, 2007 (1)
Charge, net 
Effect of exchange rate
Cash outlays
Balance as of December 31, 2008 (2)
Cash outlays
Balance as of December 31, 2009

Severance and 
related costs
$

— $

Under-utilized 
building operating 
lease obligations
2,144
3,586
3
(5,733)

$

Legal and 
professional fees
230
$
(128)
5
(83)
24
(24)
— $

$

— $
—
— $

663
61
(103)
621
(621)

$

— $

$

$

Total

2,374
4,121
69
(5,919)
645
(645)
—

(1) The legal and professional fees were related to the termination of the Harcourt lease.
(2) The legal and professional fees were related to charges associated with the restructuring of the SATA business.

Year ended December 31,

2008

2009

Short-term – Restructuring accruals (see Note 7)

$

645

$

—

NOTE 14: RELATED PARTY TRANSACTIONS

a. Directors who are not employees of CEVA (other than the Chairman) are entitled to an annual retainer of $40, payable in 
quarterly installments of $10 each. The Chairman receives an annual retainer of $60, payable in quarterly installments of $15 each.
The  retainer  contemplates  attendance  at  four  board  meetings  per  year.    Committee  meetings  of  a  face-to-face  nature  and  on  a 
telephonic basis are compensated at the rate of $1 per meeting.  All directors are reimbursed for expenses incurred in connection with 
attending board and committee meetings.  Directors are eligible to participate in the Company’s stock option plans.

b. On July 1, 1996, one of CEVA’s Irish subsidiaries entered into a property lease agreement with Veton Properties Limited 
to lease the Harcourt facilities.  The lease term was 25 years from July 1, 1996 and the annual rental payment was approximately 888 
Euro  ($1,300).    Peter  McManamon,  Chairman  of  the  Company’s  Board  of  Directors,  is a minority stockholder  of  Veton  Properties 
Limited. On January 18, 2008, the Company made a payment of approximately $5,700 to surrender and terminate the lease, which 
was recorded as cash outflow in 2008 (for more details see Note 13).

c.  One  of  the  Company’s  directors,  Bruce  Mann,  is  a  partner  of  Morrison  &  Foerster  LLP,  the  Company’s  outside  legal 
counsel. Fees  paid  to  Morrison  &  Foerster  LLP  during  the  years  ended  December  31,  2007,  2008 and  2009 were $266,  $263 and 

sf-2806891

F-35

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(in thousands, except share data)

CEVA, INC.

$194, respectively. The accounts receivable balances with Morrison & Foerster LLP at December 31, 2007, 2008 and 2009 were $2, 
$0 and $16, respectively.

NOTE 15: COMMITMENTS AND CONTINGENCIES

a. The Company is not a party to any litigation or other legal proceedings that the Company believes could reasonably be 

expected to have a material adverse effect on the Company’s business, results of operations and financial condition.

b.  As  of  December 31,  2009,  the  Company  and  its  subsidiaries  had several  non-cancelable  operating  leases, primarily  for 
facilities, equipment and vehicles. These leases generally contain renewal options and require the Company and its subsidiaries to pay 
all  executory  costs  such  as  maintenance  and  insurance.   In  addition,  the  Company has  several fixed  service  agreements with  sub-
contractors.

Rent expense for the fiscal years ended December 31, 2007, 2008 and 2009, were $1,097, $937 and $918, respectively.

As  of  December 31,  2009,  future  purchase  obligations  and  minimum  rental  commitments  for  leasehold  properties  and 

operating leases with non-cancelable terms are as follows:

2010
2011

c. Royalties:

Minimum rental
commitments for 
leasehold properties
$

981
161
1,142

$

Commitments for other 
lease obligations

$

$

342
200
542

Other purchase
obligations
494
108
602

$

$

Total
1,817
469
2,286

$

$

The Company  participated  in  programs  sponsored  by  the  Israeli  government  for  the  support  of  research  and  development 
activities.    Through  December 31,  2009,  the  Company  had  obtained  grants  from  the  Office  of  the  Chief  Scientist  of  the  Israeli 
Ministry of Industry and Trade (the “OCS”) aggregating $2,167 for certain of the Company’s research and development projects.  The 
Company  is  obligated  to  pay  royalties  to  the  OCS,  amounting  to  3%-3.5%  of  the  sales  of  the  products  and  other  related  revenues
(based on the dollar) generated from such projects, up to 100% of the grants received.  For grants received after January 1, 1999, the 
royalty payment obligations also bear interest at the LIBOR rate.  The obligation to pay these royalties is contingent on actual sales of 
the products and in the absence of such sales, no payment is required.

Through  December 31,  2009,  the  Company  had paid royalties  to  the  OCS  in  the  amount  of  $1,329. As  of  December 31, 

2009, the aggregate contingent liability to the OCS (including interest) amounted to $959.

sf-2806891

F-36

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused 

this Annual Report on Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

CEVA, INC.

By:

/S/ Gideon Wertheizer

Gideon Wertheizer
Chief Executive Officer

March 15, 2010

POWER OF ATTORNEY

KNOW  ALL  MEN  BY  THESE  PRESENTS,  that  each  person  whose  signature  appears  below  constitutes  and  appoints 
Gideon Wertheizer and Yaniv Arieli or either of them, his true and lawful attorneys-in-fact and agents, with full power of substitution 
and re-substitution, for him and in his name, place and stead, in any and all capacities to sign any and all amendments to this Annual 
Report  on  Form 10-K,  and  to  file  the  same,  with  all  exhibits  thereto  and  other  documents  in  connection  therewith,  with  the  SEC, 
granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and
thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as he might or could do in person, 
hereby ratifying and confirming all that said attorneys-in-fact and agents, or either of them, or their or his substitutes or substitute, may 
lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report on Form 10-K has been signed below by the 

following persons on behalf of the Registrant and in the capacities and on the dates indicated.

Signature
/S/ Gideon Wertheizer

Gideon Wertheizer

/S/ Yaniv Arieli

Yaniv Arieli

Title

Chief Executive Officer and Director
(Principal Executive Officer & Director)

Date
March 15, 2010

Chief Financial Officer and Treasurer

March 15, 2010

(Principal Financial Officer and Principal 
Accounting Officer)

/S/ PETER MCMANAMON

Director and Chairman

March 15, 2010

Peter McManamon

/S/ ELIYAHU AYALON

Director

Eliyahu Ayalon

/S/ ZVI LIMON

Zvi Limon

/S/ BRUCE MANN

Bruce Mann

Director

Director

/S/ SVEN-CHRISTER-NILSSON

Director

Sven-Christer Nilsson

/S/ LOUIS SILVER

Louis Silver

/S/ DAN TOCATLY

Dan Tocatly

Director

Director

sf-2806891

March 15, 2010

March 15, 2010

March 15, 2010

March 15, 2010

March 15, 2010

March 15, 2010

 
 
CEVA, INC.

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS

Balance at 
beginning of 
period

Additions Deduction (1)

Balance at end 
of period

Year ended December 31, 2009
Allowance for doubtful accounts

Year ended December 31, 2008
Allowance for doubtful accounts

Year ended December 31, 2007
Allowance for doubtful accounts

$

$

$

743

$

— $

43

$

700

868

$

— $

125

$

743

682

$

186

$

— $

868

(1) Actual write-offs of uncollectible accounts receivables

sf-2806891

Exhibit
Number

3.1(1)

3.2(2)

3.3(3)

3.7(4)

4.1(5)

10.1(6)†

10.7(6)†

10.8(6)†

10.9(6)†

10.10*

10.11(1)

EXHIBIT INDEX

Description

Amended and Restated Certificate of Incorporation of the Registrant

Certificate of Ownership and Merger (merging CEVA, Inc. into ParthusCeva, Inc.)

Third Amended and Restated Bylaws of the Registrant

Amendment to the Amended and Restated Certificate of Incorporation of the Registrant

Specimen of Common Stock Certificate

CEVA, Inc. 2000 Stock Incentive Plan

CEVA, Inc. 2002 Stock Incentive Plan

CEVA, Inc. 2003 Director Stock Option Plan

Parthus 2000 Share Option Plan

CEVA, Inc. 2002 Employee Stock Purchase Plan

Form of Indemnification Agreement

10.12(7)†

Employment Agreement between the Registrant and Gideon Wertheizer dated as of November 1, 2002

10.13(7)†

Employment Agreement between the Registrant and Issachar Ohana dated as of November 1, 2002

10.14(8)†

Personal and Special Employment Agreement between the Registrant and Yaniv Arieli dated as of August 18, 2005

10.15(9)†

Form of Stock Option Agreement under the CEVA, Inc. 2002 Stock Incentive Plan

10.16(9)†

Form of Israeli Stock Option Agreement under the CEVA, Inc. 2002 Stock Incentive Plan

10.17(9)†

Form of Stock Option Agreement under the CEVA, Inc. 2000 Stock Incentive Plan

10.18(9)†

Form of Israeli Stock Option Agreement under the CEVA, Inc. 2000 Stock Incentive Plan

10.19(9)†

Form of Option Agreement under the CEVA, Inc. 2003 Director Stock Option Plan

10.20(10)†

Form of Stock Option Agreement for Directors under the CEVA, Inc. 2000 Stock Incentive Plan

10.21(10)†

10.22(11)†

10.23(12)†

21.1*

23.1*

24.1*

31.1*

31.2*

32*

Yaniv Arieli’s Amended and Restated Nonstatutory Stock Option Agreement under the CEVA, Inc. 2002 Stock 
Incentive Plan, dated as of August 1, 2007

Amendment, dated July 22, 2003, to the Employment Agreement by and between Issachar Ohana and CEVA, Inc., 
dated November 1, 2002

Amendment, effective as of November 1, 2007, to the Employment Agreement by and between Issachar Ohana and 
CEVA, Inc., dated November 1, 2002 and as amended on July 22, 2003

Subsidiaries of the Registrant

Consent of Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global

Power of Attorney (See signature page of this Annual Report on Form 10-K)

Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

Section 1350 Certification of Chief Executive Officer and Chief Financial Officer

(1) Filed as an exhibit to CEVA’s registration statement on Form 10, as amended, initially filed with the Commission on June 3, 2002 

(registration number 000-49842), and incorporated herein by reference.

(2) Filed as an exhibit to CEVA’s Report on Form 8-K, filed with the Commission on December 8, 2003, and incorporated hereby by 

reference.

sf-2806891

(3) Filed as an exhibit to CEVA’s Current Report on Form 8-K, filed with the Commission on October 29, 2008, and incorporated 

hereby by reference.

(4) Filed  as  an  exhibit  to  CEVA’s  Report  on  Form  8-K,  filed  with  the  Commission  on  July  22,  2005,  and incorporated  hereby  by 

reference.

(5) Filed as an exhibit to CEVA’s registration statement on Form S-1, as amended, initially filed with the Commission on July 30, 

2002 (registration number 333-97353), and incorporated herein by reference.

(6) Filed  as  an exhibit  to  CEVA’s  2007  Annual  Report  on  Form  10-K,  filed  with  the  Commission  on  March  14,  2008,  and 

incorporated hereby by reference.

(7) Filed  as  an  exhibit  to  CEVA’s  2002  Annual  Report  on  Form  10-K,  filed  with  the  Commission  on  March  28,  2003,  and 

incorporated hereby by reference.

(8) Filed  as  an  exhibit  to  CEVA’s  Quarterly  Report  on  Form  10-Q,  filed  with  the  Commission  on  November  9,  2005,  and 

incorporated hereby by reference.

(9) Filed as an exhibit to CEVA’s Quarterly Report on Form 10-Q, filed with the Commission on August 9, 2006, and incorporated 

hereby by reference.

(10) Filed  as  an  exhibit of  the  same  number  to  CEVA’s  Quarterly  Report  on  Form 10-Q,  filed  with  the  Securities  and  Exchange 

Commission on August 9, 2007, and incorporated hereby by reference.

(11) Filed  as  Exhibit 10.27  to  CEVA’s  Quarterly  Report  on  Form 10-Q,  filed  with  the  Securities  and  Exchange  Commission  on 

November 9, 2007, and incorporated hereby by reference.

(12) Filed as Exhibit 99.1 to CEVA’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on November 

7, 2007, and incorporated hereby by reference.

† Management contract or compensatory plan or arrangement required to be filed as an exhibit pursuant to Item 15(c) of Form 10-

K.
Filed herewith.

*

sf-2806891

CEVA, INC.

Subsidiaries

Exhibit 21.1

The following are the subsidiaries of CEVA, Inc.

Name 
CEVA Limited 
CEVA Development, Inc. 
CEVA Inc. 
CEVA Ireland Limited 
CEVA D.S.P. Limited 
CEVA Services Limited 
CEVA Systems LLC
Nihon CEVA K.K. 
CEVA Technologies Limited 
CEVA Technologies, Inc. 

Jurisdiction of Incorporation 
Northern Ireland 
California 
Cayman Islands 
Republic of Ireland 
Israel 
Republic of Ireland 
Delaware 
Japan 
Republic of Ireland 
Delaware 

sf-2806891

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in the Registration Statements  (Form S-8 Nos. 333-101553, 333-107443, 333-115506 
333-141355 and 333-160866) pertaining to the 2002 Stock Incentive Plan, 2002 Employee Stock Purchase Plan, 2000 Stock Incentive 
Plan, Parthus Technologies 2000 Share Incentive Plan, Chicory Systems, Inc. 1999 Employee Stock Option /Stock Issuance Plan, and 
2003 Director Stock Option Plan of CEVA, Inc. (formerly ParthusCeva, Inc.) of our reports dated March 15, 2010, with respect to the 
consolidated financial statements and financial statement schedule of CEVA, Inc. , and the effectiveness of internal control over 
financial reporting of CEVA, Inc. , included in this Annual Report on Form 10-K for the year ended December 31, 2009.

Exhibit 23.1

/ s / KOST FORER GABBAY & KASIERER 

A Member of Ernst & Young Global 

Tel-Aviv, Israel

March 15, 2010

sf-2806891

EXHIBIT 31.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER PURSUANT TO

SECTION 302(a) OF THE SARBANES-OXLEY ACT OF 2002

I, Gideon Wertheizer, certify that:

1.

I have reviewed this Annual Report on Form 10-K of CEVA, Inc. (the “Company”);

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 

necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 

material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented 
in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known 
to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed 
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of 
financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions 

about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such 
evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s 
most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is 
reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which 

are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; 
and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s 

internal control over financial reporting.

Date: March 15, 2010

By:   /s/ Gideon Wertheizer
Gideon Wertheizer
Chief Executive Officer 

sf-2806891

EXHIBIT 31.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO

SECTION 302(a) OF THE SARBANES-OXLEY ACT OF 2002

I, Yaniv Arieli, certify that:

1.

I have reviewed this Annual Report on Form 10-K of CEVA, Inc. (the “Company”);

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 

necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 

material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented 
in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known 
to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed 
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of 
financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions 

about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such 
evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 

registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which 

are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; 
and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s 

internal control over financial reporting.

Date: March 15, 2010

By:   /s/ Yaniv Arieli 
Yaniv Arieli 
Chief Financial Officer

sf-2806891

EXHIBIT 32

CERTIFICATION

PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report on Form 10-K of CEVA, Inc. (the “Company”) for the year ended December 31, 2009, as filed 
with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, Gideon Wertheizer, Chief 
Executive Officer of the Company, and Yaniv Arieli, Chief Financial Officer of the Company, each hereby certifies, that, to the best 
of his knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of 
the Company at the dates and for the periods indicated.

This certification will not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject 
to the liability of that section.  This certification will not be deemed to be incorporated by reference into any filing under the Securities 
Act of 1933 or the Securities Exchange Act of 1934, except to the extent that the Company specifically incorporates it by reference.

Date: March 15, 2010

/s/ Gideon Wertheizer
Gideon Wertheizer
Chief Executive Officer 

/s/ Yaniv Arieli
Yaniv Arieli
Chief Financial Officer

sf-2806891