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Charles River Laboratories International

crl · LSE Healthcare
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FY2022 Annual Report · Charles River Laboratories International
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Creightons Plc    Annual Report 2022 
 
 
Registered Number 1227964 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
1 
Contents 
 
 
 
 
 
 
 
 
       Page 
 
Financial and operational highlights  
 
 
 
 
 
 
2 
 
 
 
 
 
 
 
 
Group strategic report 
 
 
 
 
 
 
 
 
3 
 
Chairman’s statement  
 
 
 
 
 
 
 
3 
 
The business model 
 
 
 
 
 
 
 
 
6 
 
A fair review of the Group’s business 
 
 
 
 
 
 
6 
 
Strategy, objectives and future developments 
 
 
 
 
 
7 
 
Key performance indicators 
 
 
 
 
 
 
 
8 
 
Principal risks and uncertainties 
 
 
 
 
 
 
9 
 
Section 172 statement 
 
 
 
 
 
 
 
11 
 
Corporate and social responsibility 
 
 
 
 
 
 
13 
 
Task Force on Climate-Related Financial disclosures (TCFD) report  
 
 
14 
 
Non-financial Information Statement 
 
 
 
 
 
 
17 
 
Going concern 
 
 
 
 
 
 
 
 
17 
 
 
Directors’ report  
 
 
 
 
 
 
 
 
18 
 
Corporate governance statement 
 
 
 
 
 
 
 
23 
 
 
Directors’ remuneration report 
 
 
 
 
 
 
 
26 
 
Directors’ responsibilities statement 
 
 
 
 
 
 
36 
 
Independent auditor’s report to the members of Creightons Plc 
 
 
 
37 
 
 
 
Consolidated income statement and consolidated statement of comprehensive income 
 
44 
 
Company income statement and statement of comprehensive income  
 
 
45 
 
 
Consolidated balance sheet 
 
 
 
 
 
 
 
46 
 
Company balance sheet 
 
 
 
 
 
 
 
 
47 
 
Consolidated statement of changes in equity 
 
 
 
 
 
48 
 
Company statement of changes in equity 
 
 
 
 
 
 
49 
 
 
 
 
 
 
Consolidated cash flow statement  
 
 
 
 
 
 
50 
 
Company cash flow statement 
 
 
 
 
 
 
 
51 
 
 
 
 
 
 
 
 
Notes to the financial statements 
 
 
 
 
 
 
 
52 
 
 
 
Directors and advisers  
 
 
 
 
 
 
 
 
86 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
2 
Financial highlights 
 
 
• 
Revenue from core business excluding hygiene and acquisitions increased by £10.3m (21.8%) to £57.3m 
(2021: £47.0m) 
 
• 
Total revenue decreased by only 0.7% to £61.2m (2021: £61.6m). 
 
• 
EBITDA of £5.9m (2021: £6.9m) 
 
• 
Operating profit decreased by 19.1% to £4.37m (2021: £5.39m). 
 
• 
Operating profit margin of 7.1% (2021: 8.8%). 
 
• 
A tax charge of £0.3m (2021 - £0.8m) equates to an effective tax rate of 10.0% (2021: 16.2%). 
 
• 
The profit after tax for the year has decreased by £1.2m to £3.1m (2021: £4.3m). 
 
• 
The profit reduction together with the issue of shares has reduced the fully diluted earnings per share to 
3.98p (2021: 5.89p). 
 
• 
Balance sheet remains strong and includes new intangible assets of £10.1m arising from acquisitions. We 
have continued to invest in working capital, product development and fixed assets to support the growth and 
efficiency of the business.  
 
• 
Net cash on hand (cash and cash equivalents less short-term element of obligations under finance leases and 
borrowings) is negative £2.1m (2021: positive £6.2m). 
 
• 
The Directors do not propose a final dividend for the year ended 31 March 2022 (2021: 0.50p per ordinary 
share). 
 
 
 
Operational highlights  
 
• 
We have successfully replaced the previous year’s “one off” hygiene sales generated by the Covid-19 
pandemic which were a total of £14.6m with growth across each of the branded, private label and contract 
manufacturing business units.  
 
• 
Sales growth momentum maintained in the core business despite the impact of Covid-19: 
• 
Our own branded sales (excluding hygiene products) have grown by 37.7%. 
• 
Sales of retailer own label products increased by 9.5%. 
• 
Contract manufacturing sales increased by 29.3%.  
• 
Total overseas sales have increased by 45.6% to £10.0m (2021: £6.9m). 
 
• 
Successfully completed acquisition of two businesses; Emma Hardie and Brodie & Stone. Their integration is 
progressing well and the full benefits will emerge in the new financial year.   
 
• 
Combined sales from acquisitions during the year amounted to £3.6m. Emma Hardie revenue £2.3m from 28 
July 2021 and Brodie and Stone £1.3m from 24 September 2021.  
 
• 
Cash on hand at March 2021 has been invested in the acquisitions of Emma Hardie and Brodie & Stone in the 
year as well as increased investment in working capital, product development and plant & equipment to 
support the business growth. 
 
• 
In common with most manufacturing businesses we have had to deal with unprecedented increases in our 
input and energy prices together with significant disruption in the global supply chain. We have developed a 
detailed cost indexing system which monitors all cost increases and have engaged proactively with our 
customers.  
 
• 
Brexit – Impact of Brexit on operations has not been significant. 
 
• 
Costs of Covid-19 defences were significantly reduced compared to previous year. Sales of hygiene products 
which were a significant feature of last years activities with a turnover of £14.6m have reduced to £0.3m and 
are not expected to recur in the future. Most of our customers have returned to pre-Covid-19 activities. We 
have removed Covid-19 restrictions at both our manufacturing sites but remain vigilant in the face of the 
ongoing Covid-19 threat. 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
3 
Group strategic report 
 
This strategic report has been prepared solely to provide additional information to enable shareholders to assess the 
Group’s strategies and the potential for those strategies to succeed. 
 
The strategic report contains certain forward-looking statements. These statements are made by the directors in good 
faith based on the information available to them up to the time of their approval of this report and such statements 
should be treated with caution due to the inherent uncertainties, including both economic and business risk factors, 
underlying any such forward-looking information. 
 
In preparing this strategic report, the directors have complied with s414C of the Companies Act 2006. 
 
The strategic report has been prepared for the Group and therefore gives greater emphasis to those matters that are 
significant to Creightons Plc and its subsidiary undertakings when viewed as a whole. 
 
The strategic report discusses the following areas:  
 
• 
Chairman’s statement 
• 
The business model 
• 
A fair review of the Group’s business 
• 
Strategy, objectives and future developments 
• 
Key performance indicators 
• 
Principal risks and uncertainties 
• 
Section 172 statement 
• 
Corporate and social responsibility 
• 
Task Force on Climate-Related Financial disclosures (TCFD) report 
• 
Non-financial information statement 
• 
Going concern 
 
Chairman’s statement  
 
I am pleased to report that the Group has made excellent progress in maintaining revenue during the year ended March 
2022. Core sales have increased by £10.3m (21.8%), which together with the £3.6m of sales from new acquisitions, 
has substantially replaced the Covid-19 related hygiene sales of £14.6m which were a one-off feature of the previous 
year. The Group’s performance reflects management’s ability to take advantage of available opportunities and manage 
potential risks.  
 
The Group’s vertically integrated model continues to give it competitive advantage allowing it to respond quickly and 
effectively to customer requirements. It provided for a rapid pivot in production to meet market demand for sanitant 
product at the beginning of the Covid outbreak, and likewise allowed it to respond to the post-covid demand for more 
output. It also provides a competitive advantage with post-acquisition integration by providing synergies not available 
to all market participants. Over the reporting period the Group continued to invest in its manufacturing, and in its 
research and development capabilities, which underpin this vertical model. 
 
Acquisitions 
 
During the year the Group completed two acquisitions – Emma Hardie and Brodie & Stone. These acquisitions significantly 
extend the branded offering of the business and provide opportunity for further growth in the UK and internationally. 
The acquisitions provide opportunities for manufacturing and other synergies (see Note 8 for further details). 
 
Emma Hardie provides the opportunity to move into more premium skincare with a higher end group of consumers, 
retailers and digital platforms. 
The Brodie & Stone acquisition included the T-Zone, Natural World and Janina brands. These brands complement our 
existing customer and product range and we see opportunities to drive growth through our existing customer network. 
 
Revenue  
 
Revenue from core business excluding hygiene and acquisitions increased by £10.3m (21.8%) to £57.3m (2021: 
£47.0m). Overall Group sales were £61.2m for the year ended March 2022 (2021: £61.6m) a reduction of £0.4m. Sales 
of hygiene products which were a short term feature of the previous year declined by £14.3m to £0.3m (2021: £14.6m). 
We have been successful in substantially replacing the one-off hygiene sales by growth in each of the three business 
units. Branded sales (excluding hygiene and acquisitions) increased by 37.7% from £12.0m to £16.5m with a strong 
performance from Feather & Down and Balance Active brands. Private label sales have increased from £22.8m to £24.9m 
with the re-opening of the High Street and the addition of a large contract with a key grocer. Contract manufacturing 
sales have increased from £12.3m to £15.9m with all major customers responding to increased consumer demand. Sales 
of Emma Hardie of £2.3m and Brodie & Stone of £1.3m have been included from the dates of acquisition of 28th July 
2021 and 24th September 2021 respectively.    
 
The Group’s total overseas business, including the Australian subsidiary and non-own branded customers, increased by 
45.6% to £10.0m (2021: £6.9m) (see note 5).  
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
4 
Group strategic report (continued) 
 
Chairman’s statement (continued)  
 
Margin and cost of sales  
 
Our gross margin was 42.8% for the year ended 31 March 2022 (2021: 40.6%). Whilst sales mix has been a contributor 
to the margin increase, last year included additional Covid-19 related costs which have not repeated in the current year.  
 
Distribution costs and Administrative expenses  
 
Distribution costs have increased by 5.4% to £3.5m (2021: £3.4m), driven by increased operational charges at third-
party logistics providers and also growth in the core business and the required investment in inventory.  
 
Administrative expenses have increased by 12.4% to £18.3m in the year (2021: £16.2m) as the Group has seen a 
general rise in overhead costs in particular in energy prices and insurance costs. Prior year costs included £0.8m of 
Covid-19 costs which were not repeated as the impact of the virus reduces. We will continue to manage our overhead 
cost base requirements to ensure they are aligned with the anticipated sales levels of the Group. 
 
Research and Development 
 
The Group invests significant resources in research and product development. As the Group has developed its business 
towards more leading-edge products, the nature of the research and development has become more sophisticated.   
 
EBITDA  
 
The Group has generated Earnings before Interest, Tax, Depreciation and Amortisation (EBITDA) of £5,944,000 (2021: 
£6,942,000). This represents a reduction of £998,000 (14.4%). 
 
Tax  
 
The Group’s tax charge for the year was £345,000 (2021: £837,000) which equates to a rate of 10.0% (2021: 16.2%). 
The effective rate of tax is significantly less than the standard rate of 19.0% (2021: 19.0%). The main reason for this 
reduction is the R&D relief claims for the current year of £213,000 (2021: £206,000) and the reduction due to the tax 
charge associated with share options exercised in the period of £49,000 (2021: £66,000). 
 
Exceptional items 
 
The Group incurred acquisition costs of £218,000 on the purchase of Emma Hardie and Brodie & Stone. Provision has 
also been made for a further £384,000 of cost in relation to the share price agreement on the acquisition of Emma 
Hardie (see Note 8). 
 
Profit after tax  
 
The Group’s profit after tax has reduced by 28.2% to £3,110,000 for the year ended 31 March 2022 (2021: £4,334,000). 
 
Earnings per share  
 
The diluted earnings per share of 3.98p (2021: 5.89p) is a decrease of 32.4%. The EPS has been adversely impacted 
by the reduction in profit after tax including the exceptional costs of £0.6m and also by the increase in the number of 
shares in issue (acquisition related shares of 2.6m and share options). 
 
Cash on hand and working capital 
 
The Group acquired 2 brands during the year with a total cash outflow of £8.9m, these acquisitions were funded using 
cash resources and bank facilities. Net cash on hand (cash and cash equivalents less short-term element of obligations 
under finance leases and borrowings) is negative £2.1m (2021: positive £6.2m). The reduction in cash is mainly 
attributable to business acquisitions and related increase in working capital. The Group generated £2.0m (2021: £6.2m) 
from operating activities.  
 
Return on Capital Employed  
 
The Group has invested in two businesses in the year through acquiring their share capital as part of the Group’s strategic 
goals of increasing its branded business. This has increased capital employed, which has not yet had a corresponding 
increase in operating profit leading to a decrease in Return on Capital Employed from 22.4% to 12.9% (see page 9). 
The expected improvement on the returns on acquisitions in the year will commence in the year to March 2023. The 
Group continues to look for opportunities to invest in brands that will help drive faster growth in profits. 
 
Net gearing 
 
Net gearing of 28.7% (2021: negative 13.0%) has increased by 41.7 percentage points in the year following the new 
loan of £3.0m and invoice finance utilisation to fund the investment in the two acquisitions and in working capital (see 
page 9). 
 

Creightons Plc    Annual Report 2022 
 
 
5 
Group strategic report (continued) 
 
Chairman’s statement (continued) 
 
Dividend  
 
The Directors do not propose a final dividend for the year ended 31 March 2022, (2021: 0.50 pence per ordinary share) 
due to the challenging and volatile economic conditions facing the Group and the need to be prudent about utilisation of 
cash resources. This is consistent with the directors’ objective to align future dividend payments to the future underlying 
earnings and cash requirements of the business. The total dividend paid for the year ended 31 March 2022 is 0.15 pence 
(2021: 0.65 pence). 
 
Covid-19 statement 
 
Covid-19 had a reduced impact on the operations of the Group during the year ended 31 March 2022 compared to the 
previous year although we continued to take appropriate measures to protect the safety of all employees. Costs of Covid-
19 defences were significantly reduced compared to previous year. We have now removed Covid-19 restrictions at both 
our manufacturing sites but remain vigilant in the face of the ongoing Covid-19 threat. 
 
Brexit 
 
Brexit has resulted in some increased long-term costs associated with the regulatory management, and import and 
export administration.  These have not materially impacted the Group’s performance and are not expected to have a 
material impact in the future. 
 
Supply chain 
  
In common with many UK manufacturing businesses, we have experienced global supply chain and inflationary pressures 
during the second half of the financial year. These pressures have manifested in the form of delayed deliveries from 
suppliers, higher input, energy and overhead costs. These pressures are expected to continue. We will continue to be 
proactive in our response to these challenges and in particular we will seek out new opportunities and endeavour to 
mitigate any price increases through price recovery, product reengineering, alternative sourcing and other cost control 
measures.    
                                                                                                                                                                                                     
Conclusion 
 
This has been a transformational year for the Group with the successful acquisition of two brand-based companies 
strengthening our branded offering and giving a firm foothold in premium skincare which we can build on very quickly 
given our global distribution, development and manufacturing capabilities. 
 
However, the last six months of the financial year have been extremely challenging. 
 
Our response has therefore been urgent and robust. The Group’s senior managers have all experienced changes in the 
macro-economic environment and understand the need and how to adjust the business in response to rapid change in 
the economic cycle. Accordingly, we have embarked on a programme of overhead cost reduction and of improving 
manufacturing efficiencies which should significantly reduce operational costs by the end of the year ended 31 March 
2023, a lot of which will be delivered and be adding to the bottom line by the end of September 2022. 
 
Manufacturing efficiency improvements are the planned result of significant investment in higher grade machinery and 
equipment within the last 18 months. It will enable us to move towards one shift across the group. Already the underlying 
throughput rates and efficiencies have improved by more than 10% in the last three months and will continue to do so.  
 
In summary the Board believes that good management, strong customer relationships and financial position will continue 
to enable the Group to manage the current crisis and that the Group is well placed to proactively manage new challenges 
and take advantage of any new opportunities that may arise. 
 
We are still keen to expand but will only do so when the infrastructure is fully repositioned to deal with the volatile 
conditions we are facing. 
 
I would like to take this opportunity to thank every one of our employees who as always give of their best with hard 
work and expertise. All have responded very commendably to the speed of change required and pressures associated 
with these exceptional times.  
 
Thanks also to our customers and suppliers, especially those who have responded so positively through this challenging 
period.   
 
 
 
 
William McIlroy 
Chairman, 11 July 2022 
 
 

Creightons Plc    Annual Report 2022 
 
 
6 
Group strategic report (continued) 
 
The business model 
 
The principal activity of the Group is the development, marketing and manufacture of toiletries and fragrances, which 
includes the development of brands. A review of the operations of the Group during the year and current developments 
are referred to in the Chairman's statement on pages 3 - 5. 
 
The subsidiary undertakings affecting the results of the Group in the year are detailed in note 17 to the financial 
statements. 
 
A fair review of the Group’s business 
 
History 
 
Creightons Plc was registered in 1975 to continue the business of manufacturing and marketing toiletries made 
exclusively from natural products first established in 1953. It created a number of proprietary brands, although it focused 
mainly on private label and contract manufacturing. It was listed on the London Stock Exchange in 1987. The Group 
consolidated its manufacturing at the Potter and Moore Innovations plant in Peterborough following the acquisition of 
the Potter and Moore business in 2003 and disposal of the Storrington site in 2005. The Group acquired the business 
and assets of the Broad Oak Toiletries site in Tiverton in February 2016 further increasing the Group’s sales reach in 
terms of product and premium customers and adding to manufacturing capability and capacity.  In June 2019 the Group 
bought the Balance Active Formula brand. In the year ended March 2022 the Group completed the acquisition of Emma 
Hardie and Brodie & Stone businesses.  
 
An interim dividend of 0.15p was paid during the year. However the directors do not recommend the payment of a final 
dividend due to the challenging and volatile economic conditions facing the Group and the need to be prudent about 
utilisation of cash resources. (Full year 2021: 0.65p).  
 
Operating Environment 
 
The toiletries sector principally encompasses products for haircare, skincare, bath & body and male grooming. The 
market is relatively mature although it is constantly evolving as brands seek to differentiate their offering in order to 
generate sales opportunities. This has resulted in a fragmentation of different sectors, for example, with haircare 
products developed to treat different hair types and conditions. Whilst adding some complexity, this segmentation 
creates opportunities for our business. 
 
Consumers purchase our products through a range of retail and internet outlets, from high quality department stores to 
value driven discounters, with the High Street supermarkets and drug stores in the middle. A significant amount of the 
Group’s products are sold in the UK, although increasing amounts are sold overseas, either direct to retailers or through 
distributors. 
 
Producers and manufacturers providing products in this marketplace range from major multinational corporations to 
small businesses. Production is now world-wide, with many competitors sourcing a significant proportion of their products 
from outside the UK, either due to greater economies of scale or due to a lower cost base. 
 
The Group purchases its raw materials and components from an extensive range of suppliers in the UK and internationally 
and has built up a significant contact network to keep up to date with prices and market developments. We have a skilled 
team of employees working throughout the supply chain, including procurement, technical, manufacturing and logistics. 
 
All products the Group manufactures conform to EU regulation No. EU 1223:2009 and the equivalent UK regulations, 
which applies to toiletries and cosmetic products. The sites hold appropriate accreditations to conform to this regulation. 
 
The Group’s operations are broadly organised into three business streams: 
 
• 
our own branded business which develops, markets, sells and distributes products we have developed and own 
the rights to or brands we have licensed. These sales are increasingly made direct to consumers.  All stock is 
manufactured to forecast. Key brands include Feather and Down, Balance Active and The Curl Company and 
the brands added during the current year Emma Hardie and T-Zone.  
• 
private label business which focuses on high quality private label products for major high street retailers and 
supermarket chains, with the majority of stock manufactured to forecast. 
• 
contract manufacturing business, which develops and manufactures products on behalf of third-party brand 
owners and typically manufactured to order. 
 
Each of these business streams is supported by commercial and marketing teams. 
 
In general markets have returned to their pre Covid-19 levels and we have seen increase across all areas of the business 
as customers return to pre Covid-19 behaviour. In the year to 31 March 2021 the Group generated significant one-off 
sales of hygiene related products which did not repeat in the year to 31 March 2022. However the Group has been 
successful in replacing this hygiene business by growth in its underlying core business and through acquisitions. 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
7 
Group strategic report (continued) 
 
Each business stream uses central creative, planning, sourcing, finance and administration operations based in 
Peterborough with manufacturing, sales, research and development and logistics operations located at both 
Peterborough and Tiverton. Each business stream is pro-active in the development of new sales and product development 
opportunities for their respective customers.  
 
The sales generated by each sales stream are;  
 
 
2021/22 
2020/21 
Movement 
 
£000’s 
£000’s 
 
Branded products (core) 
16,491 
11,980 
Increase of 37.7% 
Branded products (acquisitions) 
3,630 
- 
 
Private label  
24,908 
22,751 
Increase of 9.5% 
Contract manufacturing 
15,866 
12,275 
Increase of 29.3% 
Hygiene products * 
256 
14,587 
Decrease of 98.2% 
Other 
6 
12 
Decrease of 50% 
Total 
61,157 
61,605 
Decrease of 0.7% 
 
* Hygiene products relate to the sales which increased in the prior year due to the Covid-19 pandemic and have not 
been repeated in the current year. 
 
The Group considers the acquisition, development and investment in new brands to be key in adding value to the 
business.  We will dispose of brands which we have successfully grown but are no longer part of our core business. 
 
Position of Group business 
 
It is the directors’ view that the financial position of the Group at the year-end is strong and that the Group has sufficient 
resources to meet its obligations in the normal course of business for the next 12 months. 
 
Current operations 
 
The Group operates through the three main business streams described above, utilising its extensive brand 
management, product development and manufacturing capabilities encompassing toiletries, skincare, hair care, 
fragrances and home fragrance.  The Group has extended its research and development and sales expertise to maximise 
the opportunities afforded by these capabilities. Some of this work has been capitalised and is being amortised over the 
estimated life of the products in accordance with IFRS requirements.  
 
The Group has continued its aggressive development programme of new ranges of branded toiletries, haircare and 
skincare products, with Feather & Down and Bambeautiful brands illustrating the potential that can be derived from this 
investment.  The Group continues to extend and develop those recently acquired, such as Emma Hardie, T Zone and 
Balance Active, or developed internally and successfully launched such as The Curl Company. 
 
The Group invests significant resources in developing new products, ensuring the group adheres to regulations in all of 
the markets it operates in and is forward looking to address future developments in what is a highly regulated market. 
 
Strategy, objectives and future developments 
 
The primary objective of the Group is to deliver an adequate and sustainable return for shareholders whilst guarding 
against commercial risks. We aim to deliver this by pursuing the following broad strategies: 
• 
Expand our customer base across all three sales streams (private label, contract manufacturing and own 
brands) within the UK and increasingly overseas. 
• 
Invest in our Business to Consumer business to take advantage of the change in consumer purchasing patterns. 
• 
Continuously review, develop and enhance our product offering to meet the consumers’ requirement for high 
quality, excellent value products and thereby help our customers grow their businesses. 
• 
Ensure that we exceed our customers’ expectations for first-rate quality products and excellent customer 
service and use this to expand opportunities within our existing customer base. 
• 
Manage our gross and net margins through efficient product sourcing, continuously improving production 
efficiencies, asset management and cost control. 
• 
Make fully appraised investment in brands that will help us maintain and grow our business and create brand 
value, which can be crystallised through disposals to third parties. 
• 
Develop our staff and skill base to meet all of the needs of the business and ensure all employees are rewarded, 
through profit related bonuses and share options, for their contribution to the success of the business. 
 
The process for outsourcing the warehousing and distribution of the finished goods to a third-party logistics provider 
was completed in the year ended March 2021. This has been, and will continue to be, key to allow the Group to deliver 
sales growth within the constraints of the current facilities. Raw materials and components continue to be stored on site 
adjacent to the manufacturing facilities at Peterborough and Tiverton.   
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
8 
Group strategic report (continued) 
 
Research and development 
 
The Group undertakes significant research and development to identify new brands, proprietary products and improved 
formulations to existing products that address expected market trends to maximise the Group’s market share and deliver 
new opportunities for growth. The spend in the year on research and development was £852,000 (2021: £832,000). 
 
The Group’s principal focus in R&D is maintenance and development of brands and products in its existing markets and 
product ranges. As our brands evolve the Group now develops ranges which involve greater innovative development 
and claims substantiation which has changed the nature of our research and development over recent years. One impact 
of this development is improved claims for research and development tax relief.  
 
Key performance indicators 
 
Management and monitoring of performance 
 
The directors are mindful that although Creightons Plc is a UK Listing Authority “premium” listed company, given its size 
many of the ‘big business’ features common in premium listed companies are inappropriate. Recent years’ profitable 
results have been achieved as a result of considerable hard work in focusing management and staff efforts on more 
productive product ranges, improving production and stock holding efficiencies, ensuring high levels of customer service 
and eliminating overhead inefficiencies. This report has been prepared with that in mind and is commensurate with the 
size of the Group’s business. 
 
As a consequence, the Group has limited personnel or other non-financial Key Performance Indicators (KPIs) or targets. 
Each position that becomes vacant is reviewed against our strategic objectives for necessity before authorisation is given 
for it to be filled through either recruitment or promotion.  
 
The Board regularly monitors performance against several key financial indicators, including gross margin, overhead 
cost control, cash/borrowing and stocking levels. Performance is monitored monthly against both budget and prior year. 
 
Financial key performance indicators  
 
These Key Performance Indicators are used to gauge and compare performance in terms of meeting our strategic and 
operational goals. 
 
• 
Sales shows the growth of the business. 
• 
Gross margin % (revenue less cost of goods sold, over revenue) indicates production and purchasing 
efficiencies. 
• 
Operating profit (gross margin less operating expenses) shows profit earned from the normal business 
operations. 
• 
Profit for the year shows the return to shareholders. 
• 
EBITDA (Earnings before Interest, Tax, Depreciation & Amortisation) provides a reflection of the operating 
profitability of the business. 
• 
Return on capital employed (Operating profit/Employed Capital + Long & short term debt) ensures that the 
business generates sufficient returns to pay for its cost of capital. 
• 
Net Gearing (Total net debt/Shareholders’ funds) shows the extent to which operations are funded by lenders 
versus shareholders. 
• 
Net cash on hand shows the immediately available cash for use in operating activities or available for 
investments. 
• 
Stocking levels shows the working capital currently invested in inventory.  
 
 
  
2021/22 
2020/21 
Movement 
 
£000 
£000 
 
Sales 
61,157 
61,605 
Decrease of 0.7% 
Gross Margin 
42.8% 
40.6% 
Improvement of 2.2% 
Profit for the year  
3,110 
4,334 
Decrease of 28.2% 
Operating profit  
4,365 
5,393 
Decrease of 19.1% 
Operating margin 
7.1% 
8.8% 
Reduction of 1.7% 
EBITDA 
5,944 
6,942 
Decrease of 14.4% 
Return on capital employed  
12.9% 
22.4% 
Reduction of 9.5% 
Net gearing (including obligations under leases) 
28.7% 
(13.0%) 
Increase of 41.7% 
Net cash on hand 
(2,126) 
6,155 
Decrease of 134.3% 
Stocking levels 
12,479 
8,318 
Increase of 50.0% 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
9 
Group strategic report (continued) 
 
Key performance indicators (continued) 
 
EBITDA is calculated by adjusting the operating profit for depreciation and amortised development costs as detailed 
below. 
 
  
2022 
2021 
Movement 
  
£000 
£000 
  
Operating Profit 
4,365 
5,393 
Decrease of 19.1% 
Depreciation 
1,144 
1,052 
Increase of 8.7% 
Amortisation 
435 
497 
Decrease of 12.5% 
EBITDA 
5,944 
6,942 
Decrease of 14.4% 
 
 
Net Gearing is calculated by taking the total net borrowings over the total equity as detailed below. 
 
  
2022 
2021 
Movement 
  
£000 
£000 
  
Total Lease liabilities 
1,167 
1,143 
Increase of 2.1% 
Total Borrowings 
7,049 
2,812 
Increase of 150.7% 
Less cash on hand 
840 
6,558 
Decrease of 87.2% 
Total net borrowings 
7,376 
(2,603) 
Increase of 383.4% 
Net equity attributable to the equity shareholders of 
the parent Company 
25,678 
20,086 
Increase of 27.8% 
Net gearing % 
28.7% 
(13.0%) 
Increase of 41.7% 
 
Return on Capital Employed is calculated by dividing operating profit by net equity plus lease liabilities and borrowings. 
See below.  
 
 
2022 
2021 
 
£000 
£000 
Operating Profit 
4,365  
5,393 
Net Equity  
25,678  
20,086 
Lease liabilities 
1,167  
1,143 
Borrowings 
7,049 
2,812 
Return on Capital Employed 
12.9% 
22.4% 
 
Health and Safety 
 
There was 1 incident involving employees or contractors on the Group’s sites which was required to be reported to the 
Health & Safety Executive during the year (2021: 2). This did not result in adverse HSE reports or recommendations. 
The individual involved has fully recovered and was able to return to work with no long-term effects after their incident. 
The Group continuously monitors and revises its operating, training and monitoring procedures as appropriate to ensure 
that the safety of employees and contractors is maintained to a high standard and ensures there is no deterioration in 
compliance with these standards. 
 
Principal risks and uncertainties 
 
The Board regularly monitors exposure to key risks, such as those related to production efficiencies, cash position and 
competitive position relating to sales. It has also taken account of the Covid-19 business risks facing the business, the 
impact of Brexit, the economic situation and potential emerging risks, and their impact on costs and consumer purchases. 
 
It also monitors risks not directly or specifically financial, but capable of having a major impact on the business’s financial 
performance if there is any failure. The key risks and the measures taken to manage these risks are noted below. 
 
Capital structure, cash flow and liquidity 
 
The Group has a strong balance sheet. Acquisitions during the year were financed by internal cash resources and bank 
funding. The business is funded using; retained earnings, a long term mortgage, term loan and sale and lease back 
arrangements to support investments in fixed assets, invoice financing and overdraft facilities for working capital. Further 
details are set out in Notes 23 and 24. 
 
At 31 March 2022 the invoicing financing is in a utilised position of £1,267,000 as this facility has been utilised to fund 
the acquisitions during the year (2021: surplus of £1,232,000, due to cash received from customers immediately before 
the year end and not yet transferred to the bank account). At 31 March 2022 the Group had utilised £495,000 (2021: 
£Nil) of its overdraft facility. 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
10 
Group strategic report (continued) 
 
Principal risks and uncertainties (continued) 
 
Competitive environment 
 
The Group operates in a highly competitive environment in which demand for products can vary and customers have 
the opportunity to transfer business to other suppliers. The Group works to minimise this risk by developing close 
relationships with customers offering quality, service and innovation throughout the business. This risk is also further 
reduced through the development of its branded product portfolio and by the diversity of customers and products offered. 
 
Quality  
 
The Group treats quality as its key requirement for all products and strives to deliver quality products for every price 
point. Failure to achieve the required quality and safety standards would have severe consequences for the Group, from 
financial penalties to the damage to customer relationships. The Group has a robust product development process to 
mitigate risk wherever possible and to ensure all products are safe and fit for purpose. The Group is subject to frequent 
internal and external safety, environmental, ethical and quality audits covering both accreditations held and a number 
of specific operating standards our customers require us to comply with. 
 
Brexit  
 
Whilst the Brexit outcome did not result in any increase in duty costs, the resulting increased paperwork associated with 
importing and exporting to the EU incurred, by ourselves and our partners, has increased costs but the impact has been 
minimal.  At a Group and business level we continue to monitor changes in legislation, trade agreements and working 
practices to take advantage of any opportunities that may arise and to mitigate any risks associated with Brexit. The 
Group operates globally with significant direct and indirect trading relationships within the EU. The Group put mitigating 
actions in place including the registration in December 2018 of Potter & Moore Ltd based in Ireland as an EU base for 
recording regulatory information and a new subsidiary Creightons GmbH in June 2020 to trade directly with EU customers 
as required. Brexit and trade barriers continue to be an integral part of the Group’s ongoing risk management and review 
process, for which solutions to address the risks are identified and implemented.  
 
Global economic environment 
 
On 24 February 2022 Russian forces entered Ukraine, resulting in Western nations reactions including announcements 
of sanctions against Russia and Russian interests worldwide and an economic ripple effect on the global economy. The 
directors have carried out an assessment of the potential impact of Russian forces entering Ukraine on the business, 
including the impact of mitigation measures and uncertainties, and have concluded that the greatest impact on the 
business is expected to be from price increases.  
 
The directors have taken account of these potential impacts in their going concern assessments and have concluded that 
the direct impact is not significant to the business, with the indirect impact of price increases being reviewed on a regular 
basis. 
 
Credit risk 
 
Our credit risk is that our customers are unable to pay and we believe this risk is elevated currently due to current global 
economic climate. We proactively manage the risks faced by our customers by working closely with them and by 
increasing debtor management and expanding our credit insurance.  All customers’ debtor balances, are within insured 
credit limits or they pay on a pro-forma basis. Credit control processes are in place to manage credit risk including 
setting appropriate credit limits and the enforcement of credit terms and ongoing dialogue with all customers. We 
minimise the risk from concentration of customers through implementation of these credit processes and this risk is 
mitigated through the diversity of our customer base both by channel and geography. 
 
Supplier sourcing and costs 
 
Cost increases as a result of inflation together with pressures on supply of materials globally are our key supplier-related 
risks. Global supply chains are stretched and face significant upwards price pressures. We continue to work closely with 
suppliers and have used our improved sourcing capabilities to expand our supply base to ensure that we can meet the 
demand from our existing and new customers and minimise the impact of cost price increases. We have an ongoing 
dialogue and communication with our customers to mitigate the impact on the business.  
 
Environmental protection standards and sustainability 
 
The Group’s technical department continues to monitor all relevant environmental regulations that the Group must 
adhere to, to ensure continued compliance. We have successfully operated at both manufacturing sites without a 
cessation in production due to an environmental incident. The risk of cessation of production from an environmental 
breach is considered to be low but in such an event we would be able to move production to the other site or to outsource 
to third party manufacturers in the short term. 
 
The Group’s objective is to keep ahead of the move towards more sustainable products and processes. There is a risk 
that if we do not take action we will be left behind and unable to meet our customers’ requirements. However the Group 
sees the move towards sustainability as an opportunity for business growth. 
 

Creightons Plc    Annual Report 2022 
 
 
11 
Group strategic report (continued) 
 
Principal risks and uncertainties (continued) 
 
Cyber security  
 
Cyber Security remains a significant threat to all businesses.  The Group has responded by a significant investment in 
new software and resources to minimise the risk of anyone accessing our systems and information.  We have enhanced 
our ongoing training programme for employees to ensure that they are constantly aware of their role in protecting the 
business from all cyber security threats. 
 
Covid-19 
 
Covid-19 had a reduced impact on the operations of the Group during the year ended 31 March 2022 compared to the 
previous year although we continued to take appropriate measures to protect the safety of all employees. Costs of Covid-
19 defences were significantly reduced compared to previous year. We have now removed Covid-19 restrictions at both 
our manufacturing sites but remain vigilant in the face of the ongoing Covid-19 threat. 
 
No further Government schemes were used in the year ended March 2022. During the previous year the Group utilised 
the Government’s Furlough scheme for shielding employees. It also deferred paying approximately £990,000 of VAT in 
relation to March 2020, which has been repaid over the 10 months commencing March 2021. No further Government 
schemes were used.  
 
Section 172 statement 
 
This section serves as our section 172 statement. Section 172 of the Companies Act 2006 requires Directors to take into 
consideration the interests of stakeholders in their decision-making. The Directors continue to have regard to the 
interests of the Group’s employees and other stakeholders, including the impact of its activities on the community, the 
environment and the Group’s reputation, when making decisions. Acting in good faith and fairly between members, the 
Directors consider what is most likely to promote the success of the Group for its members in the long term. Whilst the 
importance of giving due consideration to our stakeholders is not new, we are explaining in more detail how the Board 
engages with our stakeholders to comply with the requirement to include a statement setting out how our Directors 
have discharged this duty. 
 
The Directors are fully aware of their responsibilities to promote the success of the Group in accordance with section 
172 of the Companies Act 2006. 
 
The Board regularly reviews our principal stakeholders and how we engage with them. The stakeholder voice is brought 
into the boardroom throughout the annual cycle through information provided by management and by direct engagement 
with stakeholders where appropriate. The relevance of each stakeholder group may increase or decrease depending on 
the matter or issue in question, so the Board seeks to consider the needs and priorities of each stakeholder group during  
its discussions and as part of its decision-making. Details of our principal stakeholders, how and why we engage with 
them is detailed below; 
  
Shareholders 
The Group’s principal means of communicating with shareholders is through the Annual Report and Financial Statements. 
This is supported by bi-annual presentations to shareholders where attendees question the executive directors on the 
Groups’ performance and direction. These sessions are available to view on the Group’s website.   
 
Customers 
We work closely with all of our customers to ensure fair trading agreements in place and we strive to work closely to 
identify shared opportunities to increase sales to ensure mutual growth in sales and profits. Our customers range from 
high quality department stores to value-driven discounters, with the high street supermarkets and drug stores in the 
middle together with brand owners within our contract division. 
 
Employees 
The Board continues to enhance its methods of engagement with the workforce. With thorough regular briefings, direct 
communications through text messages and regular meetings with employee representatives through works councils. 
The Group has a profit related bonus system which ensures our employees participate in the ongoing success of the 
business. 
 
Suppliers 
We aim to work responsibly with our suppliers. We monitor our suppliers’ performance including adherence to our Modern 
Slavery and Human Trafficking Statement that sets out the steps taken to prevent modern slavery in our business and 
supply chains. We ensure all suppliers are treated fairly when negotiating trading terms, including prompt payment for 
goods and services. We work proactively with our suppliers to support our vegan and cruelty-free claims on our products 
and to ensure we are up to date with the latest technology and market trends. 
 
Community 
We are aware of the impact the business can have on the quality of life, environment and economy of those in the 
location in which the Group operates. 
 
 

Creightons Plc    Annual Report 2022 
 
 
12 
Group strategic report (continued) 
 
Section 172 statement (continued) 
 
Key decisions made during the year, all of which have long-term implications for the ultimate success of the Group and 
the section 172 and stakeholder considerations are set out below. 
 
Key Board Decision 
Section 172 and Stakeholder Consideration 
Acquisition of Emma Hardie 
• 
The acquisition strengthens our brand portfolio and offering by moving the 
own brand business into a higher end group of consumers, retailers and 
digital platforms. This will drive an increased return for shareholders and 
secure employment for the Group’s employees. 
Acquisition of Brodie & Stone 
• 
The acquisition enhances the current brand portfolio by strengthening the 
coverage and category presence with key mainstream retailers in the UK 
and international markets, in the core performing categories of both 
skincare and haircare and delivering an increased return for shareholders. 
Acquisitions of both Emma Hardie 
and Brodie & Stone 
• 
Opportunities for manufacturing and management synergies will drive a 
higher return in the brand, as well as significant opportunities for extending 
the distribution of the brands in the UK market and in international markets 
and will deliver an increased return for shareholders. 
• 
The investment in acquisitions increases gearing, although this reduces 
security for creditors this remains strong beforehand, and investment has 
been made to the benefit of the future strength of the Group and 
increasing security for creditors in the longer term. 
New loan & extended bank facilities 
• 
Provided ongoing funding to ensure continued adequate resources for the 
business to ensure the Group can continue to operate for the benefit all of 
stakeholders. 
Supply chain 
• 
In response to global supply chain pressures we have engaged 
collaboratively on a strategic level with a number of key suppliers to ensure 
ongoing continuity of supply for the business at competitive prices for the 
benefit of employees, customers, suppliers and shareholders.  
Customer price recovery 
• 
Established ongoing levels of communication with our customers to 
facilitate transparent dialogue in relation to the requirement for cost price 
increases and cost mitigation measures. 
Effective employee engagement 
• 
Conducted our first employee engagement survey and have committed to 
respond positively for the benefit of all employees. 
Investment in our online sales via 
own website and third party 
platforms 
• 
To maximise the sales opportunities as consumers moved to online 
purchasing to the benefit of all stakeholders. 
Continue to assess and mitigate the 
risks associated with Brexit and the 
potential impact on the business 
• 
Established a structure and procedures to mitigate the risks and manage 
the costs associated with imports from the EU. 
• 
Ensure all products and materials are registered in and meet the technical 
requirements of both the EU and UK to ensure all customers’ needs are 
satisfied. 
• 
Re-organise sales to EU customers to minimise their risks and costs and 
ensure the smooth movement of goods and maximise sales opportunities 
for the benefit of all stakeholders. 
 
Ongoing operational impact of Covid-
19 
• 
Continued to manage the risks to the Group by creating a safe and secure 
workplace for our employees so that the opportunities can be delivered. 
• 
Replaced the £14.6m of hygiene sales in the previous year for the benefit 
of all stakeholders. 
Sustainability 
• 
Introduced TCFD reporting for the first time as detailed in TCFD reporting 
on pages 14 to 16. 
• 
Prepared for implementation of the Plastic packaging tax including 
measures to reduce plastic content in our componentry. This includes 
collaborative working with customers on product reengineering.  
Share Options issues during the year 
• 
Continue to incentivise the Group’s employees, rewarding their loyalty and 
success, whilst also contributing to the growth of the business and thereby 
enhancing shareholder value over the long term. 
Dividend policy 
• 
The Directors do not propose a final dividend for the year ended 31 March 
2022 due to the challenging and volatile economic conditions facing the 
Group. This is consistent with the directors’ objective to align future 
dividend payments to the future underlying earnings and cash requirements 
of the business and the need to be prudent about utilisation of cash 
resources. 
 
The Board ensures that items requiring Board approval highlight relevant stakeholder considerations to be reviewed 
when making decisions. As required, the Company Secretary will provide support to the Board to help ensure that 
sufficient consideration is given to stakeholder issues. 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
13 
Group strategic report (continued) 
 
Corporate and social responsibility 
 
The Group is mindful of its wider responsibilities as a significant local employer in both its principal locations and of the 
contribution it makes to the local economy both where it and its suppliers are based.  The Group adheres to Modern 
Slavery and Human Trafficking Policies and adheres to best practice with regard to employment practices.  All employees 
are paid the National Living Wage Foundations earnings when bonuses are included and the Group is targeting to pay 
this in their basic earnings.   
 
The Group is committed to operating in an honest way and without the use of corrupt practices or acts of bribery to 
obtain an unfair advantage. The Group has an Anti-bribery policy which prohibits bribes, gifts, inappropriate 
entertainment and hospitality as well as the avoidance of conflict of interest through personal or other relationships. 
 
We value and respect our employees and endeavour to engage their talent and ability fully. Whilst the Group does not 
operate a formal personal performance appraisal process, individual managers and supervisors undertake continuous 
performance monitoring and appraisal for their subordinates, and routinely report the results of these to their own 
managers and this assessment forms part of bonus payments. Part of this monitoring and appraisal includes assessment 
of training required for personal development as well as succession planning within the Group, and all employees are 
encouraged to undertake appropriate training to develop their skills and enhance their career opportunities. 
 
The Group has formally adopted an Environmental Policy, which requires management to work closely with local 
environmental protection authorities and agencies, and as a minimum, meet all environmental legislation. The Group 
uses significant amounts of plastics, cardboard packaging and chemicals in its products.  It ensures it meets all 
regulations covering their use and has specific programmes covering; 
• 
Sustainable palm oil; we are a member of Roundtable for Sustainable Palm Oil, holding their supply chain 
accreditation. 98% of palm oil derivatives purchased by the Group are sustainably sourced. 
• 
Packaging waste; all plastic and cardboard waste generated by the Group is recycled. 
• 
Post-Consumer Recycled materials; we have an active development programme to use ‘post-consumer recycled’ 
materials in the manufacture of our products where practicable. 
• 
Prepared for implementation of the Plastic packaging tax in April 2022 including measures to reduce plastic 
content in our componentry. This includes collaborative working with customers on product reengineering. 
• 
TCFD measures are in the early stages, we have engaged with consultants, begun developing our strategy and 
have in place a detailed plan for the next 12 months.  
 
The tables below show the number of employees by gender in the Group as at 31 March 2022 and 31 March 2021. 
 
 
Group 2022 
Company 2022 
 
Female 
Male 
Female 
Male 
Directors, including Non-executive Directors 
1 
6 
1 
6 
Senior Managers 
3 
5 
- 
- 
Other employees 
325 
183 
- 
- 
 
 
 
Group 2021 
Company 2021 
 
Female 
Male 
Female 
Male 
Directors, including Non-executive Directors 
1 
6 
1 
6 
Senior Managers 
2 
3 
- 
- 
Other employees 
343 
194 
- 
- 
 
The Group has formal Staff Handbooks, which cover all major aspects of staff discipline and grievance procedure, Health 
and Safety regulations, and the Group’s non-discrimination policy. 
 
Disabled persons 
  
The Group's policy is to fully consider all applications for employment from disabled persons in relation to the vacancy 
concerned. In the event of existing staff members becoming disabled, every effort would be made to enable them to 
maintain their present position or to provide appropriate training and find an alternative role within another department. 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
14 
Group strategic report (continued) 
 
Task Force on Climate-Related Financial disclosures (TCFD) reporting 
 
The Group is committed to the challenge of improving climate-related risk assessment and risk management as part of 
a wider sustainability strategy that endorses and adopts the key recommendations of TCFD. As a premium listed 
company and in accordance with FCA rules the statement below discloses where we are on our sustainability journey 
in terms of implementing the key recommendations of TCFD. The plan is in the early stages, where we have engaged 
consultants, begun developing our strategy and have in place a detailed plan for the next 12 months.  
 
Governance 
 
The Board’s oversight of climate-related risks and opportunities 
 
The business has appointed Martin Stevens, Group Managing Director of Manufacturing since April 2022 and previous 
to that Group Technical Director and Deputy Managing Director, and a member of the Creightons plc Board since 2015, 
with the responsibility for climate change and sustainability-related matters since then. 
 
The Board have addressed sustainability issues related to climate change in 2021/22 on a case-by-case basis. For 
example, the Board have signed off on capital expenditure for energy efficiency and process improvement projects 
including replacement boilers, LED lighting and compressed air. On a strategic level the Board has commissioned 
appraisals of an automated CIP (clean-in-place) for the main plant in Peterborough and the feasibility of installing solar 
panels at both production sites. There is a plan for formal updates in 2022/23 on a half yearly basis comprising the 
outputs of risk assessments, KPIs and progress against targets. 
 
The Board have also been responsible for the approach adopted by the Group in its day to day business. When 
developing products with customers, the business has been proactive in its approach to considering whole life costs 
and implementing sustainable options across raw materials and packaging to ensure customers can achieve their 
sustainability commitments. 
 
Management’s role in assessing and managing climate-related risks and opportunities 
 
The business has established an environmental committee and three meetings were held in 2021/22. The senior 
management team met on two occasions subsequently to review the sustainability strategy overall during which the 
composition and remit of the environmental committee was reviewed. It has been agreed to formalise the role of the 
environmental committee to become the sustainability committee with representatives from across the business 
including Finance, Heads of Production (both plants), Quality, Procurement, Packaging, and R&D and to adopt a more 
rigorous risk assessment process. The sustainability committee will play a significant role in developing the strategy in 
2022/23 through a programme of workshops with our external consultants. 
 
Strategy 
 
The climate-related risks and opportunities the organisation has identified over the short, medium and long-term 
 
The following time horizons are used by the business for corporate planning and business strategy: 
Short-term: 0-12 months  Medium-term: 1-3 years Long-term: 3-10 years 
 
Sustainability issues are inherent to and incorporated into the business strategy but the formal process for the 
identification, assessment and management of climate-related risks and opportunities, does require further 
enhancement, making it difficult to separate them over the short, medium and long-term. 
 
Key aspects in the short and medium-term include working with customers to include sustainable raw materials 
without compromising on product performance, recommending suitable sustainable options or alternatives in 
packaging and investing in ways to improve energy efficiency and reduce waste in the manufacturing process. 
 
We expect customer preferences to move in the long or medium term towards suppliers and products with low 
environmental impact.  We must ensure that we and our supply chain are able to respond to these changing consumer 
trends. The current business investment in a comprehensive sustainability strategy leading to a net zero carbon 
roadmap in 2022 will mitigate this risk and exploit the potential for more sustainable products as a competitive 
advantage. 
 
The next short-term step is to implement a series of workshops in 2022 under the guidance of external consultants, 
who have already been engaged, to help develop the net zero carbon roadmap for the business. This will include a 
specific review of climate-related risks and opportunities to sit alongside areas of product development where there 
has been substantial progress, such as the responsible sourcing of palm oil and investment in energy efficiency. The 
Group does have a risk assessment process in place and some sustainability issues have been assessed. It is 
recognised that there is a need to link climate-related risks more formally to the business strategy and it is planned for 
this to be effective by the end of 2022. 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
15 
Group strategic report (continued) 
 
Task Force on Climate-Related Financial disclosures (TCFD) reporting (continued) 
 
The impact of climate-related risks and opportunities on the organisation’s businesses, strategy and financial planning 
 
Sustainability and climate-related considerations are integrated into the business strategy across a number of different 
areas: 
 
The business works with customers to enhance the sustainability of the products we manufacture helping them to 
meet their sustainability commitments. This includes prioritising the use of sustainably source palm oil, with the 
Company being a member of the Roundtable for Sustainable Palm Oil (RSPO) and has held its Supply Chain 
Certification Standard since 2014. In 2021/22, 98% of palm derived materials used are from an RSPO sustainable 
source. The remaining 2% are covered by RSPO PalmTrace certificates. All raw natural raw materials are checked on 
the IUCN Red List to ensure no threatened plant species are used in products. The business is committed to 
minimizing packaging, using FSC board wherever possible, and promoting the use of post-consumer resin (PCR) as 
appropriate across all substrates PE, PET and PP. 
 
There has been a focus to onshore some supplier manufacturing activities to reduce transportation and distribution 
distances and associated emissions and the business is starting to engage further with suppliers about their actions to 
improve sustainability and reduce environmental impacts.  
 
Onshoring of manufacturing will also deliver greater traceability of products and higher social and environmental 
standards. Capital projects are evaluated with reference to financial returns on a whole lifecycle basis and on their 
impact on sustainability metrics e.g. energy or waste reduction, with a number of key projects ongoing. 
From an adaptation and mitigation perspective a potential flooding risk has been identified at our principal 
manufacturing site at Peterborough and business continuity plans have been reviewed across both sites. The risk is 
considered to be low but these plans help mitigate the impact of any potential disruption that may occur from the 
physical impacts of climate change such as extreme weather events or flooding. 
 
The financial planning of the business incorporates the risk management by Procurement of a number of key materials 
where availability may be affected by climate risks, including palm oil. 
 
Potential acquisitions are evaluated for sustainability along with other key criteria given the growth potential in this 
part of the market. 
 
The resilience of the organisation’s strategy, taking into consideration different climate-related scenarios, including a 2 
degree C or lower scenario 
 
The business has not performed climate-related scenario analysis at this stage and is non-compliant on this point. 
Given that the business is relatively early on in the implementation of its strategic review of sustainability (currently at 
stage 1 of a 3-stage process via our sustainability consultants) then scenario planning is best scheduled once the risk 
assessment has been completed and other recommendations have been strengthened further. It is expected, based on 
the workshop schedule in place for 2022/23, that scenario analysis will take place in early 2023.    
 
Risk management 
 
The organisation’s processes for identifying and assessing climate-related risks  
 
The board of directors are responsible for the Group’s system of internal control and for reviewing its effectiveness 
whilst the role of management is to implement the Board policies on risk management and control. The system of 
control is designed to manage rather than eliminate risk of failure to achieve the Group’s business objectives. 
 
Consideration is given to broad sustainability and related climate change issues in customer strategy and product 
development, such as the sustainable sourcing of raw materials, recyclable and recycled content in packaging and 
meeting customer expectations around sustainability. The further addition of specific climate-related risks to the 
current risk assessment management process is planned for 2022/23. For example, several key customers have 
committed to achieving net zero emissions by 2040 as well as other specific commitments to improve the 
sustainability of products. The overall risk assessment takes account of the fact that customers need the right supply 
partners for the long term and will buy elsewhere if expectations cannot be met. Moreover, consumers are increasingly 
expressing a preference for sustainable products in general and for products that do not contribute to climate change 
in particular. 
 
The organisation’s processes for managing climate-related risks  
 
Climate-related risks would be managed by the Group in the same way as other principal business risks. The system of 
control is designed to manage rather than eliminate risk of failure to achieve the Group’s business objectives and can 
only provide a reasonable not absolute assurance against material misstatement or loss. The Board has established a 
process for managing the significant risks faced by the Group with this ongoing process reviewed regularly by the 
Board and in accordance with the internal control guidance issued by the Financial Reporting Council. 
 
The business is proactively working with customers to enhance the sustainability of products and is developing its own 
strategy to achieve net zero in line with customer commitments. 

Creightons Plc    Annual Report 2022 
 
 
16 
Group strategic report (continued) 
 
Task Force on Climate-Related Financial disclosures (TCFD) reporting (continued) 
 
Processes for identifying, assessing and managing climate-related risks are integrated into the organisation’s overall 
risk management   
 
As per the above points on Risk Management, processes for managing climate-related risks are integrated into the 
overall risk management framework. The specific risk assessment for climate-related risks will be part of the 2022 
consultancy workshops and will result in an enhanced process by the end of 2022/23. 
 
Metrics and Targets 
 
The metrics used by the organisation to assess climate-related risks and opportunities in line with its strategy and risk 
management process 
 
Scope 1 and 2 emissions are quantified as part of Streamlined Energy and Carbon Reporting (SECR) and an emissions 
intensity target has also been established. A number of sustainability metrics are also recorded such as energy and 
water usage, recycled content in packaging materials, and the use of responsibly sourced palm oil. Further metrics are 
under review by the sustainability committee for formal submission to the Board. 
 
An assessment of Scope 3 emissions is planned in 2022 to identify key emission hotspots within the value chain. 
There is a commitment from the Board to align to the British Retail Consortium Climate Action Roadmap with the goal 
of reaching net-zero emissions by 2040. As part of this commitment the Board will review the inclusion of a Science-
Based Target (SBT) in the future to strengthen the target. 
 
Disclose Scope 1, Scope 2, and if appropriate Scope 3 Greenhouse Gas (GHG) emissions, and the related risks 
 
Streamlined Energy and Carbon Reporting disclosures can be found on page 18. 
 
Scope 1 and 2 emissions are quantified in the SECR disclosure and a screening assessment of Scope 3 emissions is 
planned for FY 2022/23. There is a plan in the carbon roadmap workshops for 2022 to identify key emission sources 
and ways to enhance emission reduction activities. 
 
The targets used by the organisation to manage climate-related risks and opportunities and performance against 
targets 
 
The emissions intensity target established in 2019 is to reduce tonnes CO2 per £m cost of sales by 5% per annum 
against the 2019 baseline over 5 years ending Mar 24. It is planned to introduce a SBT to replace the intensity target 
in March 2023 which is linked to Scope 1, 2 and 3 emissions. 
 
Given current performance as reported in the SECR disclosure and the commitment to the net-zero carbon roadmap to 
be developed in 2022/23 the ambition of this target will be reviewed in preparation for the FY 2022/23 annual report.    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
17 
Group strategic report (continued) 
 
Non-financial information statement 
 
This Annual Report and in particular this Strategic Report, contains the information required to comply with the 
Companies, Partnerships and Groups (and Non-Financial Reporting) Regulations 2016, as contained in sections 414CA 
and 414CB of the Companies Act 2006. 
 
The table below provides key references to information that, in conjunction with the TCFD Report, comprises the Non-
Financial Information Statement for the year ended March 2022. 
 
Reporting requirement 
Group Policies that guide our 
approach 
Information and risk management, 
with page references 
Environmental matters 
Group Environmental, Health, 
Safety, Energy and Sustainability 
Policy 
 
• 
TCFD report on pages 14 – 16 
• 
Section 172 statement on pages 
11 - 12 
• 
Strategy, objectives and future 
developments on page 7 
Employees 
Group Environmental, Health, Safety, 
Energy and Sustainability Policy 
• 
Section 172 statement on pages 
11 - 12 
• 
Disabled persons on page 13 
• 
Health and Safety on page 9 
Social matters 
Corporate and social responsibility 
policy 
• 
Corporate and social 
responsibility on page 13 
Respect for human rights 
Modern Slavery and Human 
Trafficking Policies 
• 
Corporate and social 
responsibility on page 13 
• 
Suppliers on page 10 
Anti-corruption and 
anti-bribery matters 
Group Anti-Bribery and Corruption 
Policy 
• 
Corporate and social 
responsibility on page 13 
Description of the business model  
  
Environmental 
As a manufacturing business we understand that we must continue to evolve 
in order to meet the needs of our stakeholders. The Group continues to 
improve its environmental credentials in a commercially viable manner. We 
are taking proactive steps to build on this as set out in our first report under 
the TCFD framework on pages 14 – 16. 
 
Social 
The foundation of the Group’s strength is its people. The Group’s policy is to 
employ people who embody its core values of quality, service and innovation. 
These values apply to all employees regardless of position. 
 
Governance 
The Group’s arrangements are set out in the Corporate Governance section 
on pages 23 – 25. 
Description of the principal risks in relation to the above matters, including 
business relationships, products and services likely to affect those areas of 
risk, and how the Group manages the risks 
• 
Principal risks and uncertainties 
on pages 9 - 11 
Non-financial key performance indicators 
• 
TCFD report on pages 14 - 16 
  
The Modern Slavery policy can be located at www.potterandmoore.com 
 
Going concern  
 
The directors are pleased to report that the Group continues to meet its debt obligations and expects to operate 
comfortably within its available borrowing facilities. The Group’s cash on hand at 30 June 2022 is negative £0.6m. We 
have carried out a review of our cash requirements for the next 12 months. Scenarios modelled included the removal of 
the Group’s largest customer and increases of 20% in costs of raw materials or overheads. These models show that 
even without management tackling current overhead levels or increasing prices to customers, the Group would not fully 
utilise available working capital resources over the next 12 months. The directors have therefore formed a judgement, 
at the time of approving the financial statements, that there is a reasonable expectation that the Group has adequate 
resources to continue in operational existence for the foreseeable future being at least twelve months from the date of 
this report. For this reason, the directors continue to adopt the going concern basis in preparing the financial statements. 
 
 
 
This report was approved by the board of directors on 11 July 2022 and signed on its behalf by: 
 
 
 
Bernard Johnson  
 
 
 
 
 
 
 
 
Managing Director 
 

Creightons Plc    Annual Report 2022 
 
 
18 
Directors’ report 
 
The directors present their annual report on the affairs of the Group, together with the financial statements and auditor’s 
report, for the year ended 31 March 2022. The corporate governance statement set out on pages 23 to 25 forms part of 
this report. 
 
The Strategic Report on pages 3 to 17 provides a fair review of the Group’s business for the year ended 31 March 2022 
as well as explaining the Group’s strategy, objectives, future developments, its key performance indicators for monitoring 
the business and the Group’s principal risks and uncertainties that could impact on the Group.  
 
The Strategic Report on page 8 covers the Groups Research and Development activities and on page 13 covers Disabled 
Persons practice. 
 
The Strategic Report on page 17 covers the Going concern policy. 
 
Dividends 
 
The Directors do not propose a final dividend for the year ended 31 March 2022 (2021: 0.50 pence). The 2021 final 
dividend of 0.50 pence per ordinary share and an interim 2022 dividend of 0.15 pence per ordinary share were paid 
during the year total 0.65p (2021: 0.65p).  
 
Greenhouse gas (GHG) emissions 
 
GHG emissions data for the year from 1 April to 31 March 
 
Global tCo2e 
 
2022 
2021 
 
 
 
Combustion of fuel and operation of facilities 
626 
621 
Electricity, heat, steam and cooling purchased for own use 
436 
515 
Total 
1,062 
1,136 
Tonnes of Co2e per £m of cost of sales 
30.3 
31.0 
 
 
 
 
kWh used  
 
2022 
2021 
 
000’s 
000’s 
Energy consumption 
5,468 
5,568 
 
We have reported on all of the emissions sources required under the Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulation 2008 as amended in August 2013. The reporting boundary used for the collation of 
the above data is consistent with that used for consolidation purposes in the financial statements. We have used GHG 
Protocol Corporate Accounting and Reporting Standard (revised edition), data gathered to fulfil our requirements under 
the CRC Energy Efficiency scheme, and emission factors from the UK Governments GHG Conversion Factors for Company 
Reporting 2019 to calculate the above disclosures. 
 
The figures reported above relate to emissions and energy consumed in the United Kingdom only, the overseas 
operations consumption of energy is minimal. The figures are reported under the location-based method which reflects 
the average emissions intensity of the grids on which energy consumption occurs (using mostly grid-average emission 
factor data), namely the UK grid for the Group. 
 
The key sources for emissions are gas and electricity. We have not included Co2e emissions from Group employees’ 
travel, which we considered immaterial. Measures taken to date include the installation of a new, more energy efficient 
boiler at the Peterborough site and installation of new LED lighting at both sites. 
 
The Group has set a target of reducing tonnes of Co2e per £m of cost of sales by 5% per annum (based on the figures 
reported in the year ended 31 March 2019 of 46.9 tonnes of Co2e per £m of cost of sales) over the 5 years ending 31 
March 2024. The Group is currently ahead of this target, however it is planned to introduce a Science Based Target 
(SBT) to replace the intensity target in March 23 which is linked to Scope 1, 2 and 3 emissions. The ambition of this 
target will be reviewed in preparation for the annual report for the year ended 31 March 2023.    
 
Capital structure 
 
The issued share capital is detailed in note 25. Creightons Plc has one class of ordinary shares, which carry no rights to 
fixed income. Each share carries one vote at general meetings of the Company. 
 
There are no specific restrictions on the size of a holding nor on the transfer of shares, which are governed by the general 
provisions of the Articles of Association and prevailing legislation. The directors are not aware of any agreements between 
holders of the Company’s shares that may result in restrictions on the transfers of shares or their voting rights. 
 
Details of the employee share schemes are set out in note 26. 
 
No person has any special rights of control over the Company’s share capital and all issued shares are fully paid. 
 
 

Creightons Plc    Annual Report 2022 
 
 
19 
Directors’ report (continued) 
 
With regard to the appointment and replacement of directors, the Company is governed by its Articles of Association, 
the UK Corporate Governance Code, the Companies Act and related legislation. The Articles themselves may be amended 
by special resolution of the shareholders. The powers of the directors are governed by the Companies Act 2006, the 
Articles of the Company and are detailed in the Corporate Governance statement on pages 23 to 25. Directors are 
required to retire upon the third anniversary of their last election. 
 
Under the terms of resolution 12 at the 2021 AGM, the Company has the authority to issue without pre-emption rights 
3,242,612 ordinary shares, being 5% of the issued share capital at that time. This authority expires after 15 months 
from its date of adoption (25 November 2022) or until the next AGM if sooner unless renewed. The directors will propose 
a resolution renewing this power based upon the new issued share capital. 
 
Under the terms of resolution 13 at the 2021 AGM, the Company has the authority to purchase 1p ordinary shares up 
to a maximum aggregate nominal value of £32,426.12, being 5% of the issued share capital at that time, at no more 
than 105% of the average of the middle market quotations for ordinary shares for the five business days prior to the 
date of the purchase and the minimum price of 1p. This authority expires after 15 months from its date of adoption (23 
November 2022) or until the next AGM if sooner unless renewed. The directors will propose a resolution renewing this 
power based upon the new issued share capital. 
 
There are several other agreements that alter or terminate upon a change of control of the Company or subsidiary 
companies such as commercial agreements, bank facility agreements, property leases and employee share plans. None 
of these are expected to be considered significant in terms of their likely impact on the business of the Group taken as 
a whole. There are no agreements between any companies within the Group and any of their directors or employees 
that provide for compensation for loss of office or employment that occurs because of a takeover bid. 
 
Business Relationships 
 
Our directors and employees foster great business relationships with all of our external stakeholders. Further information 
on the matter is included in the section 172 Statement on pages 11-12. 
 
Employees 
 
The Group places significant importance on the contributions of its employees and aims to keep them informed of 
developments in the Group through a combination of Teams briefings and electronic communication, which has increased 
significantly in the past year. There are Works Councils on both of the Group’s sites where employee concerns are raised.  
Employee input is encouraged and directors and senior management regularly tour the facilities and engage with 
employees. 
 
A large number of employees are members of the Group’s Share Option scheme and can participate in the Group’s 
success.  All employees can earn up to 7.5% of their basic earnings in a Group wide bonus scheme as long as the Group 
has met its profit targets.  This Bonus is paid twice per year and has been paid regularly in recent years. 
 
The Strategic Report on page 11 covers how the directors have had regard to employee interests, including the effect 
of principal decisions taken by the Group during the financial year.  
 
Directors 
 
The directors who held office during the year were as follows: 
 
William O McIlroy (Executive Chairman and Chief Executive)  
Bernard JM Johnson (Managing Director) 
Philippa Clark (Deputy Managing Director) 
Martin Stevens (Deputy Managing Director)  
 
 
  
Paul Forster– (Non-executive Director from 01 April 2021 – formerly Group Finance & Commercial Director)  
William T Glencross (Non-executive)  
Nicholas DJ O’Shea (Non-executive and Group Company Secretary) 
 
 
 
 
William McIlroy – Chairman and Chief Executive 
Mr McIlroy is a major shareholder and has served on the Company’s board since 2000 and been Chairman and Chief 
Executive since 2001. He has extensive knowledge and experience of the personal care industry. Since his appointment 
to the board, he has provided invaluable strategic direction and guidance to the Company, which has resulted in its 
recovery from a historically poor trading and funding position, leading to the delivery of sustained profit and earnings 
growth for over a decade.  
 
Bernard Johnson - Managing Director 
Mr Johnson has been the Company’s Managing Director since 2002 and has been in similar senior positions with 
manufacturing businesses over the past 30 years, in many cases brought in on a rescue and recovery basis. He has 
overseen the turn-round and subsequent growth of the business during his time as Managing Director as well as 
managing the acquisition and integration of both the Potter & Moore Innovations business in Peterborough and more 
recently the Potter & Moore Devon business. 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
20 
Directors’ report (continued) 
 
Philippa Clark – Deputy Managing Director 
Ms Clark has worked within the industry for 22 years in a wide and extensive range of sales, marketing and commercial 
roles across private label, branded and contract businesses.  In recent years she has headed up the development of the 
Creightons branded portfolio, growing and extending the reach of the Group's award-winning brands into multiple 
channels and international markets whilst also overseeing the development of the strengthening private label division of 
the business. She has held the position of Global Marketing Director since her appointment to the Board in 2015 and 
Deputy Managing Director since 8 July 2020.  
 
Martin Stevens – Deputy Managing Director  
Mr Stevens is a Chartered Chemist and has worked in the cosmetics industry for 34 years with extensive experience 
across the personal care and household sector in Research & Development, Quality Assurance, Production and 
Procurement. Martin has been Technical Director at Potter & Moore Innovations Ltd (the Group's principal trading 
business) and Creightons Plc for the past 15 years. He was appointed Group Managing Director of Manufacturing in 
March 2022 including responsibility for climate-related risks and opportunities. He has previously been Technical Director 
of Norit Body Care Toiletries, Technical Director at the manufacturing division of AAH Pharmaceuticals Ltd, Chief Chemist 
at Columbia Products Co Ltd after initially entering the industry with L'Oreal working with brands such as Lancôme and 
Cacharel. Martin was appointed as Group Deputy Managing Director when he joined the Board in 2015. 
 
Paul Forster – Non-executive Director - formerly Group Finance & Commercial Director  
Mr Forster was appointed Non-executive Director on 01 April 2021 after retiring from his full time executive role as 
Group Finance & Commercial Director. Paul has been with the Potter & Moore Innovations business for 33 years, primarily 
working as Chief Financial Officer but also including spells overseeing manufacturing.  Previously he was Finance Director 
of Beauty International Fragrance Ltd (BIF), who distributed the Coty fragrance range throughout Europe and the Far 
East.  Prior to joining BIF Paul qualified as a Chartered Accountant with Touche Ross. 
 
William Glencross - Non-executive Director 
Mr Glencross has had many years' sales, marketing and general management experience in the cosmetics and toiletries 
industry in both the branded and private label sectors, having been Sales & Marketing Director and then Managing 
Director of Potter & Moore, and was previously General Manager of the Fine Fragrance division of Shulton G.B., part of 
the American Cyanamid Group. Mr Glencross was appointed to the Board in July 2005 and made a non-executive director 
on his retirement in 2006. 
 
Nicholas O’Shea – Non-executive Director & Group Company Secretary 
Mr O’Shea has been the company secretary for over 20 years and a director since 2001. A maths & chemistry graduate, 
he has a background in the toiletries and chemicals sectors having held senior financial positions in a number of world-
wide businesses including Proctor & Gamble, Scott Paper and Omya Pluss-Stauffer. Mr O’Shea is a CIMA qualified 
management accountant, and he is currently CFO or finance director with several privately-owned SMEs as well as an 
investment management company in the City. 
 
 
 
 
 
Director indemnities 
 
There are no director indemnities. 
 
Directors’ insurance 
 
During the year, the Company has purchased insurance cover for the directors against liabilities arising in relation to the 
Group, which remained in force at the date of this report. 
 
Directors standing for re-election 
 
Under the terms of the Articles, directors are required to retire on the third anniversary of their last election. Nicholas 
O’Shea and William Glencross retire at the next annual general meeting at the end of their three-year term of office 
and, being eligible to do so, offer themselves for re-election.  
 
Substantial shareholdings 
 
At 31 March 2022 the company had been notified, in accordance with chapter 5 of the Disclosure and Transparency 
Rules, of the following substantial interests, being 3% or more of the ordinary shares in issue: 
 
Shareholder 
Number of shares 
% held 
  
 
 
Mr WO McIlroy (including Oratorio Developments Ltd) 
16,219,275 
23.25% 
Mr & Mrs B Geary 
6,273,427 
8.99% 
Mr BJM Johnson 
5,245,844 
7.52% 
Messrs S & A Chandaria 
3,500,000 
5.02% 
The Estate of Mr T Amies 
2,580,000 
3.70% 
Mr B Dale 
2,451,740 
3.51% 
   
Mr Forster disposed of 46,000 shares on 12 April 2022. There have been no other sales of ordinary shares during the 
period between 31 March 2022 and 30 June 2022. 
 

Creightons Plc    Annual Report 2022 
 
 
21 
Directors’ report (continued) 
 
The Company has received no other information requiring such notifications under chapter 5 of the Disclosure and 
Transparency Rules during the year. The above table shows the percentages held revised for share issues subsequent 
to the latest notification from the relevant shareholder. 
 
Financial instruments 
The Group’s financial risk management objectives and policies are discussed in Note 21 to the Consolidated Financial 
Statements on pages 75 to 78. 
 
Resolutions to be proposed at the Annual General Meeting to be updated  
 
The Board will be proposing the following resolutions at the AGM. The detailed wording of the resolutions is contained 
within the notice of the AGM. They have the support of all Board members, who will vote in favour of them with all their 
own shareholdings and those under their control, and with any discretionary proxies granted to them personally or in 
the capacity of chair of the meeting. 
 
1. 
To receive and consider the Group's financial statements and reports of the directors and auditor for the 
year ended 31 March 2022. 
 
2. 
To receive and approve the directors’ remuneration report for the year ended 31 March 2022. 
 
3. 
To approve the directors’ remuneration policy as detailed in pages 32 to 35 of the directors’ remuneration 
report. 
 
4. 
To re-elect Mr William Glencross, who is retiring by rotation under the provisions of Article 76 of the Articles 
of Association, who, being eligible, offers himself for re-election as a director of the company. 
 
5. 
To re-elect Mr Nicholas O’Shea, who is retiring by rotation under the provisions of Article 76 of the Articles 
of Association, who, being eligible, offers himself for re-election as a director of the company. 
 
6. 
To re-appoint Mazars LLP as auditors and to authorise the directors to determine their remuneration.  
 
7. 
To give authority to the directors to allot shares pursuant to Section 551 of the Companies Act 2006. 
This authorises the company for a period of up to 15 months, or until the next AGM if sooner, to allot 1p 
Ordinary Shares up to an aggregate nominal value of £232,520.61 being a further one third of the 
Company’s present issued share capital as a rights issue.  
 
8. 
As a special resolution, to grant a limited disapplication of the statutory pre-emption rights contained in 
Section 570 of the Companies Act 2006. This authorises the company for a period of up to 15 months, or 
until the next AGM if sooner, to allot 1p ordinary shares up to an aggregate nominal value of £34,878.09 
being 5% of the Company’s present issued share capital, without first offering them as a rights issue to 
existing shareholders.  
 
9. 
As a special resolution, to give a limited power to the company to purchase its own shares. This authorises 
the company for a period of up to 15 months, or until the next AGM if sooner, to purchase 1p ordinary 
shares up to a maximum aggregate nominal value of £34,878.09 being 5% of the company's present issued 
share capital, at no more than 105% of the average of the middle market quotations for ordinary shares 
for the five business days prior to the date of purchase and the minimum price of 1p. 
 
The resolution approved at the AGM on 25 August 2021 relating to the authorisation of the Company to purchase 1p 
ordinary shares up to a maximum 5% of the Company's issued share capital at that date remains in place and is 
unused. 
 
Directors’ confirmations 
 
Each director at the date of approval of this annual report confirms that: 
• 
so far as the director is aware, there is no relevant audit information of which the Group’s auditor is not 
aware; and 
• 
the director has taken all the steps that he/she ought to have taken as a director in order to make 
himself/herself aware of any relevant audit information and to establish that the Group’s auditor is aware 
of that information. 
 
This confirmation is given and should be interpreted in accordance with the provisions of s418 of the Companies Act 
2006. 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
22 
Directors’ report (continued) 
 
Viability statement 
 
In accordance with the UK Corporate Governance Code 2018, the directors have assessed the viability of the Group over 
a longer period than the 12 months required by the ‘Going Concern’ provision. The Board conducted this review for a 
period of 5 years. In making this statement, the Directors have carried out a robust assessment of the Group’s current 
position and prospects, the principal risks facing the business, the impact of sensitivity analysis, together with the 
Group’s principal risks and uncertainties (outlined in the Strategic Report on pages 9-11).  
 
The Group continues to take advantage of opportunities as evidenced by the two business acquisitions in the current 
year. The Group has flexible manufacturing capabilities at both sites and has the ability to respond to changes in 
consumer and market trends as appropriate. 
 
The Group continues to be able to successfully manage employees, the supply chain and customers, and considers the 
managing of all three relationships key in the medium term particularly due to the challenges presented by the current 
economic climate. This assessment is based on our ability to retain existing borrowing facilities and to continue to sell 
our products and brands to existing and new customers. We have performed a going concern assessment which confirms 
the Group has adequate resources to continue in operational existence for the foreseeable future. This assessment also 
included various sensitivity analysis including the loss of the Group’s largest customer and various scenarios on 
increasing costs. 
 
The Group continues to meet its debt obligations and expects to operate comfortably within its available borrowing 
facilities going forward.  
 
Based on the above, the board confirms it has a reasonable expectation that the Group will continue in operation and 
meet its liabilities as they fall due over the 5 year period of assessment. 
 
 
Auditor 
 
A resolution to re-appoint Mazars LLP as auditors is being proposed at the forthcoming Annual General Meeting. 
 
By order of the Board 
 
 
 
Mr Bernard Johnson 
Managing Director   
 
 
 
 
 
 
11 July 2022 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
23 
Corporate governance statement 
 
Introduction 
 
The Board of Directors is responsible for the long-term success of the Group, through the sustainability of the Group’s 
business model and showing leadership and drive to ensure the Group delivers on its strategies. The board identifies 
opportunities to maintain the long-term success of the Group and devises strategies and actions to take advantage of 
these opportunities. The strategy will always take into account the costs and commitments associated with the 
opportunities and will ensure the risks are managed to reduce the short-term risks. The Board is conscious of all 
stakeholders when making decisions, with particular focus on protecting and respecting the interest of its employees. 
 
Compliance 
 
The Listing Rules of the Financial Conduct Authority (“FCA’’) require listed companies to disclose how they have applied 
the principles set out in the UK Corporate Governance Code (the “Code”) issued by the Financial Reporting Council and 
whether or not they have complied with its provisions. The UK Corporate Governance Code is available on the Financial 
Reporting Council’s website: www.frc.org.uk. The Board is committed to the principles set out in the Code but judges 
that some of the processes are disproportionate or less relevant to the company, given the relatively small size and 
minimal complexity of the business.  
 
The company has not complied with the Code since its issue as regards the following: 
• 
No formal training programme is in place specifically for Non-executive Directors. 
• 
The role of the Chairman and Chief Executive are combined. 
• 
The non-executive directors are not limited to a period of office. 
• 
There is no director considered by the board to be independent. 
• 
There are no independent directors on either the Remuneration or Audit Committees. 
• 
The share options granted to directors have a vesting period of less than 5 years. 
 
Regarding division of responsibilities The Code recommends that the Chairman of a listed company should not hold 
executive powers, and should be ‘independent upon appointment’ (provision 9). William McIlroy is both Chairman and 
Chief Executive Officer, he is also a major shareholder. The Board continues to believe that it is appropriate for William 
to be both Chairman and Chief Executive Officer due to his in-depth knowledge of the business. Nevertheless, the Board 
is attentive to the implications of combining the roles and therefore has ensured that safeguards are in place to protect 
independence and ensure that proper processes and controls are followed. These include: the independent judgement 
of the Non-Executive Directors, effective functioning committees and robust internal controls. The Board also operates 
a formal process of performance evaluation with the Chairman and Remunerations Committee regularly reviewing the 
performance of all members of the Board. 
 
Additionally, the Chairman has been in place beyond nine years which the Board consider appropriate given his wide 
business and industry experience and ensuring business continuity. 
 
The board appointed Paul Forster as a Non-Executive Director following his retirement as an executive at the end of 
March 2021. We believe this will enable Paul to continue to give the Company the valuable benefit of his years of 
experience in the industry and with the Company.   
 
With regard to the issue of share options to directors with a vesting period of less than 5 years, options have been issued 
with a vesting period of 3 years in line with options issued to other group employees. These options are issued under 
the Company Share Option Plan which was approved by shareholders in 2018. 
 
With the growth of the company and increasingly prescriptive compliance requirements, the Board is continuing to review 
its governance arrangements with the intention of ensuring that it continues to be as compliant with guidelines and best 
practice as is appropriate and practical for a company of our size and resources.   
 
The Group has an Equal Opportunities policy which encompasses our commitment to diversity. Under this policy the aim 
is to ensure that all employees are treated equally, irrespective of sex, sexual orientation, marital status, age, disability, 
race, colour, religion, ethnic or national origin and places an obligation upon all staff to respect and act in accordance 
with this policy. The open management style ensures that everyone is given opportunities to progress. 
 
The Composition of the Board 
 
Details of all the directors are set out below: 
 
William McIlroy  
Executive Chairman and Chief Executive  
Bernard Johnson   
Managing Director 
Nicholas O’Shea    
Group Company Secretary and Non-executive Director 
William Glencross   
Non-executive Director     
Philippa Clark 
 
Deputy Managing Director   
Martin Stevens 
 
Deputy Managing Director  
Paul Forster 
Non-executive Director 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
24 
Corporate governance statement (continued) 
 
The Role of the Board 
 
The Board’s principal task is to set the Group’s strategy, which is devised to deliver optimum value for shareholders.  
Other matters reserved for decision by the full Board include approval of the annual report, authorisation of all 
acquisitions and disposals, sanction of all major capital expenditure, the raising of equity or debt finance and investor 
relations. 
 
The Board has considered that the Group was too small for the distinction between Chairman and Chief Executive to be 
practical. 
 
The Board recognises the lack of independent Directors, however the existing Non-executive Directors provide extensive 
industry, market and business knowledge which benefits the strategic decisions of the Group. The Board considers this 
expertise is considered more beneficial than the cost of appointing independent Directors.  Consequently, it feels that it 
remains appropriate for the existing Non-executive Directors to be nominated for re-election when their terms expire 
under the company’s articles. 
 
Both William McIlroy and Bernard Johnson continued with their roles with their service companies and Mr McIlroy has 
continued with his role with Oratorio Developments Ltd during the year.  There has been no change in these commitments 
over the past year. 
 
The Board reviews the risks that arise and continually reviews any emerging and ongoing risks and the outcomes are 
noted in the Strategic Report on pages 9 to 11.  This includes the management of the risk from cost increases due to 
global supply chain pressures and the corresponding mitigation measures. A senior management team hold regular 
ongoing meetings to measure the extent of the cost price increase and to determine the appropriate commercial and 
operational response.  
 
The directors have met as a full board on 13 occasions during the year, including meetings by telephone. The attendance 
at meetings held during the year to 31 March 2022 for each of the directors is as follows:  
 
Director 
Board 
meetings 
Remuneration 
Committee 
Audit 
Committee 
 
 
 
 
William McIlroy 
12 
- 
- 
Bernard Johnson 
13 
- 
- 
Nicholas O’Shea 
12 
3 
3 
William Glencross 
12 
3 
3 
Philippa Clark 
12 
- 
- 
Martin Stevens 
13 
- 
- 
Paul Forster 
12 
3 
3 
 
Procedures are in place to enable the directors to take appropriate independent professional advice at the Company’s 
expense if that is necessary for the furtherance of their duties. All directors have access to the advice and services of 
the Company Secretary. 
 
Board Committees 
 
Under the formal terms of reference of the Board Committees, the Board has delegated specific responsibilities to the 
Nomination, Remuneration and Audit Committees. The Board considers that all the members of each Committee have 
the appropriate experience and none of them has interests which conflict with their positions on the Committees. 
 
Nomination Committee 
 
The Board as a whole undertakes the duties of the Nomination Committee. The Committee is responsible for proposing 
candidates for the Board having regard to the balance and structure of the Board.  
 
The Group does not have a formal diversity policy in relation to appointments and succession planning but considers 
that the open management style does not limit inclusivity. 
 
Remuneration Committee 
 
The Remuneration Committee consisted of William Glencross, acting as chair, Nicholas O’Shea and Paul Forster. In 
determining policy for the Executive Directors, the committee has given due consideration to the Code. The remuneration 
packages are designed to attract, retain and motivate Executive Directors of the required calibre. The Committee reviews 
the appropriateness of all aspects of directors’ pay and benefits by taking into account the remuneration packages of 
similar businesses.  
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
25 
Corporate governance statement (continued) 
 
Directors’ remuneration 
 
The Executive Directors are salaried in their capacity as directors. Their management and operational services may be 
provided via service companies on a basic fee basis. Additional fees are contingent on the levels of pre-tax profits.  
 
In addition, the Directors participate in a share option scheme. The Board believes that in accordance with the best 
practice provisions, this approach aligns the interests of shareholders and Directors.  
 
Full details of directors’ remuneration, shareholdings and share options are noted in the Directors’ Remuneration Report 
on pages 26 to 35.  
 
Internal control 
 
The directors are responsible for the Group’s systems of internal control and for reviewing its effectiveness whilst the 
role of management is to implement Board policies on risk management and control. The Group’s system of internal 
control is designed to manage rather than eliminate risk of failure to achieve the Group’s business objectives and can 
only provide reasonable and not absolute assurance against material misstatement or loss. 
 
The Board has established a process for managing the significant risks faced by the Group. This ongoing process is 
reviewed regularly by the Board and accords with the internal control guidance issued by the FRC. 
 
The key procedures designed to provide effective internal controls are:  
• 
A clearly defined organisational structure with the appropriate delegation of authority to operational 
management. 
• 
A comprehensive planning and budgeting process, which requires the Chairman’s and Managing Director’s 
approval. 
• 
Management information systems to monitor financial and other operating statistics. 
• 
Aspects of internal control are regularly reviewed and where circumstances dictate, new procedures are 
instigated. 
 
The Group does not have an internal audit function.  However, the Board periodically reviews the need for such a 
function.  The current conclusion is that this is not necessary given the scale and complexity of the Group’s activities. 
The Board has reviewed and is satisfied with the effectiveness of the internal controls in operation and this process will 
continue. 
  
Audit Committee 
 
The Audit Committee consisted of Nicholas O’Shea (ACMA CGMA), acting as chair, William Glencross and Paul Forster 
(FCA). Its role is to: 
 
• 
Monitor the integrity of the financial statements of the Group and any formal announcements relating to the 
Group’s financial performance and review significant financial reporting judgements contained therein;  
• 
Review the Group’s internal financial controls and the Group’s internal control and risk management systems; 
• 
Review whether it is appropriate to introduce an internal audit function; 
• 
Make recommendations to the Board for a resolution to be put to the shareholders for their approval in general 
meetings on the appointment of the external auditor and the approval of the remuneration and terms of 
engagement of the external auditor; 
• 
Review and monitor the external auditor’s independence and objectivity and the effectiveness of the audit 
process, taking into consideration relevant UK professional and regulatory requirements; 
• 
Develop and implement policy on the engagement of the external auditor to supply non-audit services, taking 
into account relevant guidance regarding provision of non-audit services by the external audit firm; 
• 
Advise the Board on whether the annual report is fair, balanced and understandable and provides information 
necessary for the users to assess the Group’s position and performance, business model and strategy; 
• 
Report to the Board on how it has discharged its responsibility. 
 
The board reviews the work of the Audit Committee annually to ensure it meets the requirements of its role. 
 
The Audit Committee pays particular attention to matters it considers to be important by virtue of their size, complexity, 
level of judgement and potential impact on the financial statements and wider business model. During the year, the 
committee undertook a comprehensive review of the Company’s compliance with various regulations including those 
covering Market Abuse, with which they are satisfied that the Company is compliant in all materials aspects. The 
committee also reviews the management accounts and internal management reports on a regular basis. 
 
During the year, the Audit Committee met to review the outcome from the 2021 audit and the plan for the 2022 audit.  
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
26 
Directors’ remuneration report 
 
Relations with shareholders 
 
The objective of the Board is to create increased shareholder value by growing the business in a way that delivers 
sustainable improvements in earnings over the medium to long term. 
 
The Board considers the Annual General Meeting as an important opportunity to communicate with private investors in 
particular. Directors make themselves available to shareholders at the Annual General Meeting, at the presentation of 
full-year and interim results and on an ad hoc basis, subject to normal disclosure rules. 
 
This report is on the activities of the Remuneration Committee for the year to 31 March 2022. It sets out the remuneration 
policy and remuneration details for the Executive and Non-executive Directors of the Company. It has been prepared in 
accordance with Schedule 8 of The Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 
2008 (the “Regulations”) as amended in June 2019.   
 
The report is split into three main areas: 
• 
Statement by the chair of the Remuneration Committee; 
• 
Annual report on directors’ remuneration (subject to audit); and 
• 
Policy report. 
 
The policy report was subject to a binding shareholder resolution at the 2021 Annual General Meeting and the policy 
took effect for the financial year beginning on 1 April 2021. The annual report on directors’ remuneration provides details 
on remuneration in the period and some other information required by the Regulations.  It will be subject to an advisory 
shareholder vote at the 2022 Annual General Meeting. 
 
The Companies Act 2006 requires the auditor to report to the shareholders on certain parts of the directors’ remuneration 
report and to state whether, in their opinion, those parts of the report have been properly prepared in accordance with 
the Regulations.  The parts of the annual remuneration report that are subject to audit are indicated in that report.  The 
statement by the chair of the Remuneration Committee and the policy report are not subject to audit. 
 
Statement by the chair of the Remuneration Committee 
 
The directors’ remuneration report has been prepared on behalf of the Board by the Remuneration Committee. The 
current members of the Remuneration Committee are William Glencross, who is the Chairman of the Committee, Nicholas 
O’Shea who is a Non-executive Director, and acts as secretary to the committee and Paul Forster who joined the 
committee upon his appointment as a Non-executive Director on 01 April 2021.  
 
The Remuneration Committee determines the remuneration of each Executive Director.  During the year ended 31 March 
2022, the Remuneration Committee agreed changes to the salaries of the Executive Directors in line with other 
employees, which became effective on 01 April 2022. 
 
It is envisaged that the other remuneration components for Executive Directors for the year ended 31 March 2022 will 
be similar to those in place for the year ended 31 March 2021. 
 
Annual report on directors’ remuneration  
 
The information provided in this part of the Directors’ Remuneration Report is subject to audit 
 
The tables below represent the directors’ remuneration for the years ended 31 March 2022 and 31 March 2021.  These 
emoluments are normally paid in the year except for the bonus payments which are paid following the approval of the 
financial statements. 
 
Executive directors’ remuneration as a single figure  
 
 
Director 
Note 
2022 
  
  
Salary and 
fees 
Annual 
bonuses 
Pension 
Total 
Total Fixed 
Remuneration 
Total Variable 
Remuneration 
  
  
£000’s 
£000’s 
£000’s 
£000’s 
£000’s 
£000’s 
WO McIlroy 
1 
               27            71  
           -  
        98 
                   27  
             71  
BJM Johnson 
2 
               92            71  
           -  
163                     92  
             71  
P Clark 
  
             114  
          3  
          6  
        123                   120  
             3  
M Stevens 
  
99  
3  
9  
111  
108  
               3  
Total 
  
332  
148  
15  
495  
347  
            148  
 
Mr B Johnson and Mr W McIlroy were entitled to a bonus of £177,000 in respect of the year ended 31 March 2022. They 
have each waived their entitlement to £106,000 of this bonus and will each receive a bonus of £71,000 and this amount 
is included in the table above. In waiving this entitlement, they have enabled the Group to pay a bonus to employees 
with no adverse incremental impact on earnings. 

Creightons Plc    Annual Report 2022 
 
 
27 
Directors’ remuneration report (continued) 
 
Annual report on directors’ remuneration (continued)  
 
Equity settled share based payments have been included within the bonus figure, and these have been calculated as 
their intrinsic value as at the date of grant. No grants in the year ended 31 March 2022 met this criteria. 
 
Director 
Note 
2021 
  
  
Salary and 
fees 
Annual 
bonuses * 
Pension 
Total 
Total Fixed 
Remuneration 
Total 
Variable 
Remuner
ation 
  
  
£000’s 
£000’s 
£000’s 
£000’s 
£000’s 
£000’s 
WO McIlroy 
1 
26 
265 
- 
291 
26 
265 
BJM Johnson 
2 
92 
133 
- 
225 
92 
133 
P Clark 
  
109 
37 
6 
152 
115 
37 
M Stevens 
  
96 
23 
9 
128 
105 
23 
P Forster 
  
70 
23 
3 
96 
73 
23 
Total 
  
393 
481 
18 
892 
411 
481 
 
Mr B Johnson was entitled to a bonus of £265,000 in respect of the year ended March 2021. Mr B Johnson waived 
£132,000 of his bonus entitlement, and in doing so, enabled the Group to increase bonuses available for other employees 
with no adverse incremental impact on earnings. 
 
* The 2021 directors’ remuneration as a single figure table has been restated for the equity settled share based payments 
which were granted within the 2021 year which had not been included at their intrinsic value. The effect was to increase 
the amount included in annual bonus for the following Directors; P Clark £28,000, M Stevens £14,000 and P Forster 
£14,000. 
 
During the year ended 31 March 2022 the following share options were granted at 97.73p which was the market price 
at the time of grant. There were no share options granted at a discount during the year ended 31 March 2022 and 
therefore no amount is included in annual bonuses in respect of the equity settled share based payments. 
 
During the year ended 31 March 2021 share options were granted under the Creightons Plc Share Option Plan 2018, at 
an exercise price of 36p representing a discount of 14p from the market at the time of grant. The Board considered it 
appropriate to issue these shares at a discount as an exceptional incentive for these directors. The Board decided not to 
repeat the issue of share options at a discount during the year ended 31 March 2022. 
 
 
Non-executive Directors’ remuneration as a single figure  
 
Director 
Note 
 
2022 
  
  
Salary and 
fees 
Annual 
bonuses 
Taxable 
benefit 
Total 
Total Fixed 
Remuneration 
Total Variable 
Remuneration 
  
  
£000’s 
£000’s 
£000’s 
£000’s 
£000’s 
£000’s 
NDJ O’Shea 
3 
       18  
1 
-  
19  
18  
                     1  
W T Glencross 
  
17  
1 
1  
19  
18  
1  
P Forster 
 
20  
1 
3  
24  
23  
1  
Total 
  
55 
3 
4 
62 
59 
3 
 
Director 
Note 
2021 
  
  
Salary and 
fees 
Taxable benefit 
Total 
Total Fixed 
Remuneration 
Total Variable 
Remuneration 
  
  
£000’s 
£000’s 
£000’s 
£000’s 
£000’s 
NDJ O’Shea 
3 
17 
- 
17 
17 
- 
W T Glencross 
  
17 
2 
19 
19 
- 
Total 
  
34 
2 
36 
36 
- 
 
 
 
 
 
2022 
2021 
Director 
Number of options 
Exercise Price 
Number of options 
Exercise Price 
WO McIlroy 
225,000 
97.73p 
- 
- 
BJM Johnson 
225,000 
97.73p 
- 
- 
P Clark 
- 
- 
200,000 
36.0p 
M Stevens 
- 
- 
100,000 
36.0p 
P Forster 
- 
- 
100,000 
36.0p 

Creightons Plc    Annual Report 2022 
 
 
28 
Directors’ remuneration report (continued) 
 
Note 
1 
Mr McIlroy earned a salary of £27,000 with all other payments made to Mr McIlroy’s service company, 
Oratorio Developments Ltd. 
2 
Mr Johnson earns a salary of £10,000 per annum with a service fee of £82,000 and any bonus payments 
made to his service company, Carty Johnson Limited. 
3 
Mr O’Shea earned a salary of £18,000 for his services as a non-executive director. 
4 
All other directors’ remuneration is paid directly to the individual directors. 
 
Taxable benefits 
 
The taxable benefits for Mr William Glencross & Mr Paul Forster relate to their membership of the Group’s medical 
scheme, which commenced prior to them stepping down as Executive Directors. 
 
Payments for loss of office 
 
No Executive Directors left the Company during the year ended 31 March 2022 and therefore no payments in respect of 
compensation for loss of office were paid or payable to any director (2021: Nil). 
 
Share options  
 
During the year ended 31 March 2022 options were exercised by the following directors.  
 
Director 
Number of 
options 
Exercise price 
Market price 
on date of 
exercise 
Gain on 
exercise 
£000’s 
P Clark 
200,000 
4.50p 
108.00p 
207 
P Clark 
100,000 
26.80p 
110.00p 
83 
M Stevens 
70,000 
26.80p 
96.00p 
48 
M Stevens 
111,940 
26.80p 
78.50p 
58 
BJM Johnson 
200,000 
26.80p 
95.60p 
138 
NDJ O’Shea 
15,000 
26.80p 
102.50p 
11 
W T Glencross 
18,500 
26.80p 
102.50p 
14 
 
No share options were exercised by directors during the year ended 31 March 2021. 
 
During the year ended 31 March 2022 the Company has granted a further 225,000 share options to Mr B Johnson and 
Mr W McIlroy on 10 November 2021, at an exercise price of 97.73p, the market at the time of grant (the "Grant"). 
These are shown in the table on page 29 and can be exercised between 2024-2031.  
 
During the year ended 31 March 2021 three directors were awarded share options on 08 July 2020, these are shown in 
the table below and can be exercised between 2023-2030 at an exercise price of 36p, a discount of 14p from the market 
price at the time of grant.  
 
There is a vesting period of over 3 years for all share options. The share options were awarded to the directors as part 
of the Company’s ongoing compensation and remunerations plans as a motivation for continuing to deliver success to 
the Group, its shareholders and employees. There are no service conditions associated with the award of the share 
options.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
29 
Directors’ remuneration report (continued) 
 
Directors' shareholdings 
 
The directors who held office at 31 March 2022 had the following beneficial interests in the 1p ordinary shares of the 
Company:     
 
  
At 31 March 2022 
  
Shares 
 Share Options 
Director 
Number 
of shares 
Exercise 
period of 
2017 -2024 
Exercise 
period of 
2019 -
2025 
Exercise 
period of 
2021 -
2028 
Exercise 
period of 
2023 -
2030 
Exercise 
period of 
2024 -2031 
Total 
Options 
held 
price 5.50p 
price 4.50p 
price 
26.80p 
price 
36.00p 
price 
97.73p  
Vested 
Vested 
Vested 
Not vested 
Not vested 
Mr W O McIlroy 
16,219,275  
1,300,000  
-  
900,000  
-  
225,000  2,425,000  
Mr B JM Johnson 
5,245,844  
-  
-  
700,000  
-  
225,000  
925,000  
Mr N DJ O’Shea 
115,000  
-  
-  
135,000  
-  
- 
135,000  
Mr W T Glencross 
86,000  
-  
-  
131,500  
-  
- 
131,500  
Ms P Clark 
851,818  
-  
-  
500,000  
200,000  
 - 
700,000  
Mr M Stevens 
993,758  
-  
-  
218,060  
100,000  
 - 
318,060  
Mr P Forster 
1,078,318  
-  
-  
300,000  
100,000  
 - 
400,000  
   
 
There are no performance measures attributable to the share options. There are no requirements for a director to own 
shares. 
 
 
At 1 April 2021  
 
Shares 
 Share Options 
Director 
Number of 
shares 
Exercise 
period of 
2017 -2024 
price 5.50p 
Vested 
Exercise 
period of 
2019 -2025 
price 4.50p 
Vested 
Exercise 
period of 
2021 -2028 
price 26.80p 
Not vested 
Exercise 
period of 
2023 -2030 
price 36p 
Not vested 
Total 
Options 
held 
 
 
 
 
 
 
 
Mr William O McIlroy 
16,219,275 
1,300,000 
- 
900,000 
- 
2,200,000 
Mr Bernard JM Johnson 
5,087,844 
- 
- 
900,000 
- 
900,000 
Mr Nicholas DJ O’Shea 
100,000 
- 
- 
150,000 
- 
150,000 
Mr William T Glencross 
67,500 
- 
- 
150,000 
- 
150,000 
Ms P Clark 
651,818 
- 
200,000 
600,000 
200,000 
1,000,000 
Mr M Stevens 
881,818 
- 
- 
400,000 
100,000 
500,000 
Mr P Forster 
1,143,318 
- 
- 
300,000 
100,000 
400,000 
 
All of the above options relate to ordinary shares in Creightons plc. The market prices of these shares are included in 
the table below. 
 
Market price 
At 31 March 2022 
Lowest during period 
Highest during period 
60.5p 
54.0p 
134.0p 
 
 
Mr McIlroy’s holding noted above includes 14,450,000 (2021: 14,450,000) shares held in the name of Oratorio 
Developments Ltd, a private company of which Mr McIlroy is a Director and controlling shareholder.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
30 
Directors’ remuneration report (continued) 
 
The information provided in this part of the Annual Report on remuneration is not subject to audit 
 
Performance graph and CEO remuneration table 
 
The following graph shows the Group’s performance, measured by total shareholder return, compared with the FTSE 
All-Share index, which the directors have always considered the most suitable comparator given the small number of 
quoted companies of a similar size in the Company’s sector; and the typical portfolio style of management for most 
investors, meaning that investments in the Company would be compared against investment portfolios based on FTSE 
All-Share index performance.  
 
 
 
 
Table of Historical Data 
 
The table below sets out the remuneration of the highest paid director. 
 
Year 
 Single figure of 
total remuneration 
Annual bonus pay-out 
against maximum % 
Share option scheme exercised 
against maximum % 
 
£000’s 
 
 
 
 
 
 
2022 
163 
40% after waiver 
22% 
2021 
291 
100% 
n/a 
2020 
291 
100% 
100% 
2019 
301 
100% 
0% 
2018 
177 
100% 
n/a 
2017 
170 
100% 
n/a 
2016 
156 
100% 
n/a 
2015 
47 
100% 
n/a 
2014 
29 
100% 
100% 
2013 
20 
100% 
n/a 
2012 
16 
100% 
n/a 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
31 
Directors’ remuneration report (continued) 
 
Percentage change in remuneration of the directors 
 
The table below shows the percentage increase in remuneration of the directors and the Group’s employees as a whole 
between the years ended 31 March 2021 and 31 March 2022. 
 
  
2022 
2021 
  
Salary 
and fees 
All taxable 
benefits 
Annual 
bonus 
Total 
Salary and 
fees 
All taxable 
benefits 
Annual 
bonus 
Total 
W McIlroy 
3.8% 
- 
(73.2%) 
(66.3%) 
4.0% 
- 
33.2% 
29.9% 
B Johnson 
0.0% 
- 
(46.6%) 
(27.6%) 
0.0% 
- 
(33.2%) 
(22.7%) 
P Clark 
4.6% 
0.0% 
(91.9%) 
(19.1%) 
18.5% 
50.0% 
362.5% 
46.2% 
M Stevens 
3.1% 
0.0% 
(87.0%) 
(13.3%) 
11.6% 
0.0% 
187.5% 
24.3% 
P Forster 
(71.4%) 
(66.7%) 
(95.7%) 
(77.1%) 
(16.7%) 
(62.5%) 
228.6% 
(3.0%) 
N O'Shea 
5.9% 
- 
- 
11.8% 
(22.7%) 
- 
- 
(22.7%) 
W Glencross 
(10.5%) 
- 
- 
(5.3%) 
5.6% 
- 
- 
5.6% 
 
Pay ratios 
 
The table below sets out the ratio of the highest paid director to the median, 25th and 75th percentile full-time 
equivalent remuneration of the Groups employees. 
 
Year 
Method 
25th percentile pay 
ratio 
Median pay ratio 
75th percentile ratio 
2022 
Option B 
8:1 
7:1 
6:1 
2021 
Option B 
14:1 
14:1 
12:1 
2020 
Option B 
15:1 
13:1 
11:1 
 
The pay ratio has reduced from previous years as the highest paid Director has waived their entitlement to 60% of 
their bonus for the year ended 31 March 2022. 
 
Option B under the reporting requirements has been chosen to identify the employees at the median, 25th and 75th 
percentiles as it provides the most effective method to identify the reference employees for calculation purposes. The 
reference employees pay has been calculated from their annual salary, bonuses and pension at the close of the 
financial year.  
 
In line with the regulations, the following table sets out the total pay and benefits, and the salary element for the 
highest paid director and employees at each percentile. 
 
 
Base salary 
Total pay and benefits 
 
£000’s 
£000’s 
Highest paid director 
92 
163 
75th percentile employee 
25 
28 
50th percentile employee 
21 
23 
25th percentile employee 
19 
21 
 
Relative importance of spend on pay 
  
The table below shows the total expenditure of the Group for all employees compared to retained profits and distributions 
to shareholders for the years ended 31 March 2022 and 31 March 2021 and the year on year change. 
 
 
Year ended 31 
March 2022 
Year ended 31 
March 2021 
Change 
 
£000’s 
£000’s 
% 
 
 
 
 
Employee costs 
15,489 
16,221 
(4.5%) 
Profit for the year 
3,110 
4,334 
(28.2%) 
Dividends paid 
428 
421 
1.7% 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
32 
Directors’ remuneration report (Continued) 
 
Voting at general meeting 
 
The Group is committed to ongoing shareholder dialogue and takes an active interest in voting outcomes. Where there 
are substantial votes against resolutions in relation to directors’ remuneration, the reasons for any such vote will be 
sought, and any actions in response will be detailed here. 
 
The following table sets out actual voting in respect of the approval of the Directors’ Remuneration report and policy in 
respect of the year ended 31 March 2021: 
 
Resolution 
Number of 
votes cast 
for 
% of 
votes 
cast for 
Number of 
votes cast 
against 
% of 
votes cast 
against 
Total votes 
cast 
Number 
of votes 
cast 
withheld 
Directors’ Remuneration Report 
26,914,409  
99.58% 
105,893  
0.39% 
27,028,496  
8,194  
Directors’ Remuneration Policy 
26,755,371  
98.99% 
     106,750  
0.39% 
27,028,496  
166,375  
 
Policy report  
 
Remuneration Committee 
 
The Board has established a Remuneration Committee to determine the remuneration of directors of the Company.  
 
Consideration by the directors of matters relating to Directors’ remuneration 
 
The members of the Committee during the prior year were Nicholas O’Shea and William Glencross and Paul Forster 
joined the Committee during the year ended 31 March 2022. In determining the directors’ remuneration, the Committee 
consulted the Chairman. There have been 3 meetings of the Committee during the period, attended by Mr Glencross, 
Mr O’Shea and Mr Forster. The committee has considered market rates and increases awarded to all employees in 
determining the base salary increases for the executive directors. The Committee has not sought advice from any 
consultants during the period. 
 
Statement of consideration of employee employment conditions elsewhere in the company 
 
When determining the remuneration of Executive Directors, the Committee considers the pay of employees across the 
Group. When conducting salary reviews, the average base salary increase awarded to the UK workforce and senior 
managers across the Group provides a key reference point when determining levels of increase for Executive Director 
remuneration. 
 
Illustrations of application of the Remuneration Policy 
 
Under the Remuneration Policy a significant portion of the remuneration is variable for Mr McIlroy and Mr Johnson. The 
variable element of the remuneration is directly linked to the profit of the Group as detailed in the policy below. The 
remuneration for Ms Clark and Mr Stevens is reviewed in line with all other employees of the Group and also contains 
a variable element which is payable only if the Group hits the profit target for the period. 
 
The charts below indicate the level of remuneration that could be received by each executive director in accordance 
with the Directors’ Remuneration Policy at different levels of performance.  
 
 
 
 
 
    
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
33 
Directors’ remuneration report (Continued) 
 
Policy report (continued) 
 
 
  
 
Note: The bonuses for Directors are uncapped and directly related to profits. The charts above illustrate the level of 
remuneration based on the level of profit as at 31 March 2022 and an increase in profit of 50% from this level.  
These bonuses are not impacted by an increase in the share price. 
 
Statement of implementation of remuneration policy in the following financial year 
 
There has been no change to the directors’ remuneration during the year ended 31 March 2022.   
 
Policy on directors’ remuneration 
 
The policy of the Company on executive remuneration including that for Executive Directors is to reward individual 
performance and motivate and retain existing Executive Directors so as to promote the best interests of the Group and 
enhance shareholder value. The remuneration packages for executives and Executive Directors include a basic annual 
salary, performance related bonus and a share option programme. The remuneration packages for Non-executive 
Directors include a salary or fee. The Committee has reviewed the policy for the year ahead and has concluded that the 
key features of the remuneration policy remain appropriate. 
 
In setting Executive Directors’ remuneration, the Committee is mindful of the pay and conditions enjoyed by other 
employees. It considers revisions to their arrangements only when other employees’ pay and conditions are also 
reviewed, and this is always done in the light of market conditions and overall Group performance. However, the 
Committee does not automatically increase the pay and conditions for directors in line with either inflation or at the 
same rate that those for other employees may be increased. 
 
Both Executive and Non-executive Directors may accept appointment as directors of other companies and retain any 
fees paid to them, although directors are required to notify the company of all such appointments and may not accept 
appointments which would be incompatible with their role with the Group, such as with direct competitors or major 
suppliers and customers.  
 
Salary and benefits 
 
Executive Directors’ salary and benefits packages are determined by the Committee on appointment or when 
responsibilities or duties change substantially, and are reviewed annually in line with those of employees. The last review 
was undertaken during 2021 and two of the Executive Directors received pay increases and bonuses in line with other 
employees of the Group. The Committee considers that improved performance should be recognised by achievement of 
performance bonuses. Whilst no absolute maximum is prescribed, increases will take account of other salary increases  
across the Group. However, in certain circumstances, including changing roles and responsibilities, market levels and 
individual and group performance, the committee will have discretion to award larger increases.  
 
Pensions 
 
Pension contributions for Executive Directors are broadly in line with other employees. Contracts for Ms Clark and Mr 
Stevens include contributions to an auto-enrolment pension and fixed defined contributions to Company pension 
schemes. Pension contributions for the year ended 31 March 2022 were as follows; Ms Clark £6,000 and Mr Stevens 
£9,000. 
 
The Group has not complied with the requirements of Paragraph 13 of Schedule 8 of The Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008 that requires disclosure of the cash benefits due to 
individual Directors as at the year end for any company operated Defined Contribution Pension Schemes. The assets of 
these Defined Contribution Schemes are held independently of the Group and the Group does not have recourse to the 
assets of the Schemes. The information was not available to the Group at the time of preparing the financial statements. 
In the opinion of the Directors this does not mislead the users of the financial statements and their understanding of the 
business. 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
34 
Directors’ remuneration report (Continued) 
 
Policy report (continued) 
 
Directors’ performance bonuses  
 
Bonuses are used to reward contribution to the performance of the Group, aligned to shareholder interests. Whilst no 
absolute maximum is prescribed the annual bonus is aligned to the performance of the group. 
 
Both Mr McIlroy and Mr Johnson have contracts which provide for bonuses should the Group achieve profitability, and 
Mr McIlroy’s also provides for a bonus should a complete or partial sale of the Group’s toiletries business be achieved. 
The profit criterion was met in 2022, and as a consequence, provision for payment of the profit related performance 
bonus has been made in the financial statements, and will be paid as required by the contracts within one month of the 
approval and publication of these financial statements. 
 
The contract for Mr McIlroy’s services as a director provides for a bonus to be paid after the deduction of tax and National 
Insurance by the Company to Oratorio Developments Ltd in respect of the Group’s net profits before tax at the rate of 
12.5% in respect of net profits up to £50,000, 7.5% of net profits between £50,001 and £100,000, and 5% of net profits 
in excess of £100,000. During the year, a bonus of £177,000 was payable for Mr McIlroy. Mr McIlroy has chosen to 
waive £106,000 (60%) of his bonus for the year ended 31 March 2022. 40% has been waived to allow for employee 
bonuses and 20% has been fully waived for the year ended 31 March 2022. 
 
A further bonus of 10% of the net sale proceeds is also payable to Oratorio Developments Ltd if the Company sells the 
whole of the toiletries business undertaken by the Company at 16 January 2002 for a price in excess of £1,500,000, or 
if the Company sells a part of that toiletries business for a price in excess of £500,000 and the net book value of the 
assets disposed of is less than one-third of the value of the net assets of the Company. 
 
The contract for Mr Johnson’s services as a Managing Director provides for a performance bonus to be paid after the 
deduction of tax and National Insurance by the Company to Carty Johnson Limited in respect of the Group’s net profits 
before tax at the rate of 12.5% in respect of net profits up to £50,000, 7.5% of net profits between £50,001 and 
£100,000, and 5% of net profits in excess of £100,000. During the year, a bonus of £177,000 was payable to Mr Johnson. 
Mr Johnson has chosen to waive £106,000 (60%) of his bonus for the year ended 31 March 2022. 40% has been waived 
to allow for employee bonuses and 20% has been fully waived for the year ended 31 March 2022. 
 
Messrs McIlroy’s and Johnson’s contracts have been revised for 2022 for all payment to be made to them in compliance 
with current HMRC requirements. 
 
The contracts for Ms Clark and Mr Stevens include a Group bonus scheme, where employees are entitled to a bonus of 
7.5% of basic pay if the Group hits the profit target for the period and additional payments of up to 14% of earnings 
(10% for other employees) in relation to key performance indicator targets which were partially achieved during the 
year. During the year, a bonus of £3,000 was paid to Ms Clark and £3,000 to Mr Stevens, in respect of the year ended 
31 March 2022 (2021: Ms Clark £9,000 and Mr Stevens £9,000). 
 
There are no performance conditions against share price for directors. None of the Directors remuneration is paid or 
payable in shares, therefore a 50% increase in share price would have a £nil effect on remuneration. 
 
Share option schemes 
 
The policy of the Company is to grant share options to all employees including both Executive and Non-executive 
Directors as a further incentive to align with the interests of shareholders. Options are granted periodically at the 
discretion of the Board and on approval by the Remuneration Committee to Directors and certain key employees who 
in the opinion of the Board are in a position to contribute to the long term growth of the business. 
 
Options will normally be granted at market value on the date of grant with a vesting period of three years. However 
the options may be granted at a discount to the market value upon approval by the Remuneration Committee.  
 
Recruitment 
 
On appointment or promotion, base salary levels will be set taking into account a range of factors including market 
levels, experience, internal relativities and cost. If an individual is appointed on a base salary below the desired market 
positioning, the Committee retains the discretion to re-align the base salary, contingent on individual performance, 
which may result in a higher rate of annualised increase above ordinary levels. 
 
Loss of office 
 
Any loss of office payment will be approved by the Remuneration Committee. Any payment will be made at discretion 
and on a case-by-case basis. Any payments made beyond contractual and statutory obligations would be exceptional 
in nature either due to additional obligations taken on by the departing Director or due to specific circumstance and 
always benchmarked against market practice. 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
35 
Directors’ remuneration report (Continued) 
 
Policy report (continued) 
 
Service contracts 
 
Name of Director 
Date of service 
contract 
Date contract last 
amended 
Notice 
period 
WO McIlroy (chairman’s contract) 
6 Feb 2003 
1 Apr 2022 
12 months 
WO McIlroy (director’s contract with employer) 
16 Jan 2002 
1 Apr 2022 
12 months 
BJM Johnson (director’s contract) 
16 Jan 2002 
1 Apr 2022 
12 months 
BJM Johnson (manager’s contract with employer) 
16 Jan 2002 
1 Apr 2022 
12 months 
NDJ O’Shea (non-executive) 
5 Jul 2001 
1 Apr 2022 
3 months 
WT Glencross (non-executive) 
31 Jul 2005 
1 Apr 2022 
3 months 
P Clark (Deputy Managing Director) 
9 Feb 2015 
1 Apr 2022 
3 months 
M Stevens (Deputy Managing Director) 
9 Feb 2015 
1 Apr 2022 
3 months 
P Forster (Group Finance & Commercial Director) 
(non-executive from 1 April 2021) 
1 Apr 2021 
1 Apr 2022 
3 months 
 
All contracts were revised on 1 April 2022 to reflect current legislation and salaries. 
 
It is the Company’s policy that service contracts for the directors are for an indefinite period, terminable by either party 
with a maximum period of notice of either 3 months or 12 months. Any payments in lieu of notice should not exceed the 
director’s salary or fees for the unexpired term of the notice period. Within that policy, information relating to individual 
directors is scheduled above. 
 
The fees for Non-executive Directors are reviewed annually and determined in the light of market practice and with 
reference to the time commitment and responsibilities associated with each Non-executive Director’s role and 
responsibilities. 
 
The Board as a whole considers the policy and structure for the Non-executive Directors’ fees on the recommendation 
of the Chairman. The Non-executive Directors do not participate in discussions on their specific levels of remuneration. 
 
Non-executive Directors are eligible for share options but may not participate in any personal performance bonus, and 
are only eligible for statutory contributions to workplace pensions. The fees paid for Non-executive Directors consist of 
a flat annual fee based on the involvement each is anticipated to be required to commit to the Group, together with the 
Group-wide bonus relating to the Group’s overall performance that all employees are entitled to, and both the time 
commitments and fee basis are reviewed annually. Any additional time commitments over these are paid on a pro rata 
per diem basis. The fees paid for the Chairman and Non-executive Directors also include an element of profit-related 
bonus based on the overall performance of the Group and for the Chairman of sales value related bonus for the disposal 
of all or parts of the toiletries business. 
 
Approval 
 
In the opinion of the Remuneration Committee, the Company has complied with Section D of the Code, and in forming 
the remuneration policy the Committee has given full consideration to that section of the Code. 
 
The Directors’ Remuneration Report was approved by the Board of Directors on 11 July 2022 and signed on its behalf 
by: 
 
 
 
Mr Nicholas O’Shea 
Remuneration Committee 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
36 
Directors’ responsibilities statement 
 
The directors whose names and functions are set out on page 86 of this document are responsible for preparing the 
Annual Report and the Financial Statements in accordance with applicable law and regulation.   
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors 
have prepared the Group financial statements in accordance with UK-adopted international accounting standards and 
parent company financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United 
Kingdom Accounting Standards, comprising FRS 101 ‘Reduced Disclosure Framework’, and applicable law). Under  
company law the directors must not approve the financial statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for that period. In 
preparing these financial statements, the directors are required to: 
 
• 
select suitable accounting policies and then apply them consistently; 
• 
state whether UK-adopted international accounting standards have been followed for the group financial 
statements and United Kingdom Accounting Standards, comprising FRS 101, have been followed for the 
company financial statements, subject to any material departures disclosed and explained in the financial 
statements; 
• 
make judgements and accounting estimates that are reasonable and prudent; and 
• 
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the 
Company will continue in business. 
 
The directors are responsible for safeguarding the assets of the group and parent company and hence for taking 
reasonable steps for the prevention and detection of fraud and other irregularities.  
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group 
and parent company’s transactions and disclose with reasonable accuracy at any time the financial position of the Group 
and parent company and enable them to ensure that the financial statements and the Directors’ Remuneration Report  
comply with the Companies Act 2006.  
 
The directors are responsible for the maintenance and integrity of the parent company’s website. Legislation in the 
United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other 
jurisdictions. 
 
Directors’ confirmations 
 
The directors consider that the Annual Report and accounts, taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the group and parent company’s position and 
performance, business model and strategy. Each of the directors, whose names and functions are listed in Directors and 
Advisers on page 86 confirm that to the best of their knowledge: 
 
1. 
the parent company financial statements, which have been prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 ‘Reduced 
Disclosure Framework’, and applicable law), give a true and fair view of the assets, liabilities, financial position 
and profit of the company; and 
2. 
the group financial statements, which have been prepared in accordance with UK-adopted international 
accounting standards, give a true and fair view of the assets, liabilities, financial position and profit of the group; 
and 
3. 
the strategic report includes a fair review of the development and performance of the business and the position 
of the Company and the undertakings included in the consolidation taken as a whole, together with the 
description of the principal risks and uncertainties that they face; and  
4. 
the report and financial statements, taken as a whole, are fair, balanced and understandable and provide the 
information necessary for shareholders to assess the Group’s position and performance, business model and 
strategy.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
37 
 
Independent auditor’s report to the members of Creightons Plc 
 
Opinion 
 
We have audited the financial statements of Creightons Plc (the ‘parent company’) and its subsidiaries (the ‘group’) for 
the year ended 31 March 2022 which comprise the Consolidated income statement, the Consolidated statement of 
comprehensive income, the Company income statement, the Company statement of comprehensive income, the 
Consolidated balance sheet, the Company balance sheet, the Consolidated statement of changes in equity, the Company 
statement of changes in equity, the Consolidated cash flow statement, the Company cash flow statement, and notes to 
the financial statements, including a summary of significant accounting policies.  
 
The financial reporting framework that has been applied in their preparation of the group financial statements is 
applicable law and UK-adopted international accounting standards. The financial reporting framework that has been 
applied in the preparation of the Parent Company financial statements is applicable law and United Kingdom Accounting 
Standards, including FRS 101 “Reduced Disclosure Framework” (United Kingdom Generally Accepted Accounting 
Practice), as applied in accordance with the provisions of the Companies Act 2006. 
 
In our opinion, the financial statements: 
• 
give a true and fair view of the state of the group’s and of the parent company’s affairs as at 31 March 2022 
and of the group’s and the parent company’s profit for the year then ended;  
• 
have been properly prepared in accordance with UK-adopted international accounting standards; 
• 
the parent company financial statements have been properly prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced 
Disclosure Framework”); and 
• 
have been prepared in accordance with the requirements of the Companies Act 2006. 
 
Basis for opinion 
 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the “Auditor’s responsibilities for the audit of the 
financial statements” section of our report. We are independent of the group and the parent company in accordance with 
the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed entities and public interest entities and we have fulfilled our other ethical responsibilities in 
accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate 
to provide a basis for our opinion. 
 
Conclusions relating to going concern  
 
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate.  
 
 
Our audit procedures to evaluate the directors’ assessment of the group’s and the parent company's ability to continue 
to adopt the going concern basis of accounting included but were not limited to: 
• 
Undertaking an initial assessment at the planning stage of the audit to identify events or conditions that may 
cast significant doubt on the group’s and the parent company’s ability to continue as a going concern; 
• 
Making enquiries of the directors to understand the period of assessment considered by them, the assumptions 
they considered and the implication of those when assessing the group’s and the parent company’s future 
financial performance; 
• 
Challenging the appropriateness of the directors’ key assumptions in their cash flow forecasts, by reviewing 
supporting and contradictory evidence in relation to these key assumptions and assessing the directors’ 
consideration of severe but plausible scenarios; 
• 
Testing the accuracy and functionality of the directors’ forecasts;  
• 
Assessing the historical accuracy of forecasts prepared by the directors;  
• 
Considering the consistency of the directors’ forecasts with other areas of the financial statements and our 
audit;  
• 
Evaluating the appropriateness of the directors’ disclosures in the financial statements on going concern. 
 
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt on the group’s and the parent company’s ability to continue 
as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. 
 
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant 
sections of this report. 
 
In relation to Creightons Plc’s reporting on how it has applied the UK Corporate Governance Code, we have nothing 
material to add or draw attention to in relation to the directors’ statement in the financial statements about whether the 
directors considered it appropriate to adopt the going concern basis of accounting. 
 
Key audit matters 
 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement 

Creightons Plc    Annual Report 2022 
 
 
38 
(whether or not due to fraud) we identified, including those which had the greatest effect on: the overall audit strategy; 
the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed 
in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters. 
 
We summarise below the key audit matters in forming our opinion above, together with an overview of the principal 
audit procedures performed to address each matter and our key observations arising from those procedures. 
 
These matters, together with our findings, were communicated to those charged with governance through our Audit 
Completion Report. 
 
Key Audit Matter 
How our scope addressed this matter 
Revenue recognition 
 
The Group’s and the Parent Company’s accounting 
policy for revenue recognition is set out in the 
accounting policy notes on page 54 respectively. 
  
Revenue is material for the Group and the Parent 
Company and represents the largest figure in the 
Consolidated statement of comprehensive income. 
An error in this balance could significantly affect a 
user’s interpretation of the financial statements. 
  
For the Group and the Parent Company, we identify 
the risk around revenue recognition as being 
principally in relation to cut off, due to the potential 
to inappropriately shift the timing and basis of 
revenue recognition. 
  
Due to revenue being a key benchmark in a user’s 
assessment of the performance of the Group, we 
consider revenue recognition to be a key audit 
matter. 
 
For the UK subsidiaries trading revenue: 
 
We addressed this risk by performing the following: 
•reviewing the design and implementation of the 
controls in place surrounding revenue recognition, in 
particular in relation to cut off; 
•obtaining and reviewing the revenue recognition 
policy to ensure they comply with the requirements 
of IFRS 15; and 
•sample testing over sales incurred in the week 
either side of the year end for both UK and overseas 
sales within the UK trading subsidiary – agreeing 
ledger details back to the applicable customer order 
and trading terms, sales invoice and signed proof of 
delivery for UK customers, and signed customer 
collection notice for overseas customers, to ensure 
revenue was recognised in the same period in which 
control of the goods was transferred to the customer 
in line with the Group’s stated policy.  
 
For the parent company’s rental revenue: 
 
• 
For rental income earned by Creightons Plc, 
we obtained the signed agreement in place 
between Creightons Plc & Potter & Moore 
Innovations Limited for the rental of the 
Peterborough Factory and recalculated the 
rental income to be recognised across the 
year to obtain assurance that the cut off of 
such revenues is correct. 
 
Our observations: 
 
Based on the results of our procedures performed, 
we consider revenue recognition is appropriate, and 
in line with the Group accounting policy described on 
page 54. 
 
Inventory provision 
 
There is a risk that inventory is overstated due to 
management’s judgement on potentially obsolete, 
damaged and slow-moving items in determining the 
net realisable value. The value of the provision as at 
31 March 2022 is £1,261k (31 March 2021: £954k). 
Refer to page 59 (note 3 Critical accounting 
judgements and sources of estimation uncertainty) 
and note 18 (Inventories) for financial disclosures. 
  
Due to the inventory being a material balance in the 
Group, and the judgement used in calculating the 
inventory provision, we consider this to be a key 
audit matter.      
 
We addressed this risk by performing the following: 
 
•obtaining and reviewing the inventory provision 
policy implemented by the Group, and performing a 
sample test to ensure compliance with the policy; 
•valuation testing on a sample of inventory items at 
an enhanced risk level, comparing purchase cost to 
sales proceeds in order to obtain assurance that 
inventories are being held at the lower of cost and 
net realisable value; 
•during 
our 
attendance 
of 
stock 
takes, 
we 
documented our review of any obsolete, slow moving 
or damaged inventory items, as well as the condition 
of the warehouse, with no such items or issues 
noted; 
•we obtained an understanding of, and challenged 
the assumptions used, in management’s processes 
with regards to the calculation of the year end 
inventory provision; 
•we re-performed the calculation of the inventory 
write-off provision and confirmed its accuracy and 
mathematical logic; 

Creightons Plc    Annual Report 2022 
 
 
39 
•we obtained and reviewed the underlying historical 
data used in the provision calculation and confirmed 
that this was accurate and correctly applied; and 
•we performed a stand-back review considering 
relevant internal and external factors in our 
assessment 
of 
the 
appropriateness 
of 
the 
methodology 
and 
valuation 
of 
the 
inventory 
provision.  
 
Our observations: 
 
We considered management’s judgement on the 
level of provisioning to be reasonable and in line with 
the Group accounting policy as described on page 59. 
 
 
Brand 
values 
acquired 
in 
the 
year 
and 
assessment of indefinite useful life 
 
There is a risk that the brand value recognised on 
acquisition of Emma Hardie and Brodie & Stone are 
overstated due to the following: 
• 
purchase price allocation on acquisition – 
this has been attributed solely to brand; 
• 
impairment of the value – the brand value 
is material and has been assessed as having 
an indefinite useful life.  
The value of the brand as at 31 March 2022 is 
£5,108k and £4,980k respectively (31 March 2021: 
£nil). Refer to page 60 (note 3 Critical accounting 
judgements and sources of estimation uncertainty) 
for disclosure of key inputs into the value in use 
model, and the judgements on purchase price 
allocation, and note 8 (business combinations) for 
financial disclosures. 
     
The brand values recognised are material and their 
recognition and assessment of amortisation periods 
are key judgments and so we consider this to be a 
key audit matter  
 
We addressed this risk by performing the following: 
• 
we engaged our internal valuation team as 
auditor’s expert to review  the purchase 
price allocation of the acquisition to brand 
value and to ensure this is in line with IFRS 
3; 
• 
we 
assessed 
the 
competence 
and 
knowledge of our internal expert team, and 
management’s expert; 
• 
reviewed 
the 
Sales 
and 
Purchase 
Agreement and the balance sheet on 
acquisition to assess the intangible asset 
valuation on acquisition and corroborating 
this to supporting documentation. As part of 
this exercise, we reviewed management’s 
assessment of the contingent consideration 
valuation (arising on the Emma Hardie 
acquisition) as at 31 March 2022, and 
ensured the movement was reflected within 
the Statement of Comprehensive Income in 
line with IFRS 9;  
• 
we 
reviewed 
and 
challenged  
management's expert assessment of the 
brand having an indefinite useful life; 
• 
reviewed managements value in use model 
to assess the impairment of the brand 
value; 
• 
reviewed  the model and looked for 
disconfirming evidence in post year end  
data and market information; 
• 
performed sensitivity analysis on the key 
assumptions and cash flows used within the 
value in use model to assess  scenario that 
would trigger an impairment  
• 
we re-performed the calculation of the 
value in use model and impairment review, 
and confirmed its accuracy; 
• 
we reviewed the forecast information 
included in the impairment calculation, and 
whether this was consistent with that 
provided in other areas of the audit; and 
• 
we 
performed 
a 
stand-back 
review 
considering relevant internal and external 
factors including disconfirming information 
in our assessment of the appropriateness of 
the methodology and valuation of the brand 
valuation.  
 
Our observations: 
 
Based on the results of our procedures performed, 
we consider the purchase price allocation solely to 
brand value and the assessment of an indefinite 
useful life to not be unreasonable. We consider 
management’s assessment on the impairment of the 
brand value to be reasonable in line with the Group 
accounting policy as described on page 57, and the 
value in use model assumptions to be fairly reflected 

Creightons Plc    Annual Report 2022 
 
 
40 
within page 60 of note 3 (Critical accounting 
judgements and sources of estimation uncertainty). 
 
 
 
Our application of materiality and an overview of the scope of our audit 
 
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for 
materiality. These, together with qualitative considerations, helped us to determine the scope of our audit and the 
nature, timing and extent of our audit procedures on the individual financial statement line items and disclosures and in 
evaluating the effect of misstatements, both individually and on the financial statements as a whole. Based on our 
professional judgement, we determined materiality for the financial statements as a whole as follows: 
  
Materiality 
 
 
Group 
Parent company 
Overall materiality 
£330k 
£172k 
How we determined it 
Materiality has been determined with reference to a 
benchmark of recurring profit before tax, of which it 
represents 8%. Recurring profit before tax has been 
calculated by adjusting the consolidated profit before 
tax per the financial statements by non-recurring 
items incurred during the year-ended 31 March 2022. 
These items are as follows: 
1) 
The acquisition of Emma Hardie in the year 
had an element of contingent consideration 
based on the share price of Creightons plc 
one 
year 
post 
acquisition. 
A 
one-off 
adjustment is booked at the year end to 
recognise the re-estimation of the best 
estimate of this contingent consideration, 
which has resulted in a debit to the profit and 
loss account of £384k. This is a non-recurring 
balance and hence we have adjusted for this 
in our profit before tax benchmark. 
2) 
A discretionary bonus of £283k has been 
declared outside of the bonus policy in place. 
Given this is a non-recurring balances we 
have adjusted for this in our profit before tax 
benchmark. 
Materiality 
has 
been 
determined with reference 
to a benchmark of total 
equity, 
of 
which 
it 
represents 3%. 
Rationale for 
benchmark applied 
 
We used profit before tax as adjusted above to 
calculate our materiality as, in our review, this is the 
most relevant and stable measure of the underlying 
financial performance of the Group for this year end 
as a trading Group. 
 
We used total equity to 
calculate our materiality 
as, in our review, this is 
the most relevant measure 
of the underlying financial 
position 
of 
the 
Parent 
Company for this year end 
as a holding company. 
Performance 
materiality 
 
Performance materiality is set to reduce to an 
appropriately low level the probability that the 
aggregate 
of 
uncorrected 
and 
undetected 
misstatements in the financial statements exceeds 
materiality for the financial statements as a whole. 
On the basis of our risk assessments, together with 
our assessment of the Group’s overall control 
environment, our judgement was that performance 
materiality should be set at approximately 70% of our 
financial statement materiality, representing a value 
of £231k. 
 
Performance materiality is 
set 
to 
reduce 
to 
an 
appropriately low level the 
probability 
that 
the 
aggregate of uncorrected 
and 
undetected 
misstatements 
in 
the 
financial 
statements 
exceeds materiality for the 
financial statements as a 
whole. 
On the basis of our risk 
assessments, 
together 
with our assessment of the 
Group’s 
overall 
control 
environment, 
our 
judgement 
was 
that 
performance 
materiality 
should 
be 
set 
at 
approximately 70% of our 
financial 
statement 
materiality, representing a 
value of £120k. 

Creightons Plc    Annual Report 2022 
 
 
41 
Reporting threshold 
We agreed with the directors that we would report to 
them misstatements identified during our audit above 
£10k as well as misstatements below that amount 
that, in our view, warranted reporting for qualitative 
reasons. 
 
We 
agreed 
with 
the 
directors that we would 
report 
to 
them 
misstatements 
identified 
during our audit above £5k 
as well as misstatements 
below that amount that, in 
our 
view, 
warranted 
reporting for qualitative 
reasons. 
 
 
As part of designing our audit, we assessed the risk of material misstatement in the financial statements, whether due 
to fraud or error, and then designed and performed audit procedures responsive to those risks. In particular, we looked 
at where the directors made subjective judgements, such as assumptions on significant accounting estimates. 
 
We tailored the scope of our audit to ensure that we performed sufficient work to be able to give an opinion on the 
financial statements as a whole. We used the outputs of our risk assessment, our understanding of the group and the 
parent company, their environment, controls, and critical business processes, to consider qualitative factors to ensure 
that we obtained sufficient coverage across all financial statement line items. 
 
Our Group audit scope included an audit of the group and parent company financial statements of Creightons plc. Based 
on our risk assessment, Creightons plc and Potter & Moore Innovations Limited within the group were subject to full 
scope audit, which was performed by the group audit team. The group audit team obtained external bank confirmations 
for all bank accounts held within the group regardless if the entity was subject to a full scope audit to gain necessary 
assurance over the consolidated cash position as at the 31 March 2022. Further, we engaged component auditors to 
attend a physical stock take for Potter and Moore PTY Limited, and  the group audit team attended a physical stock take 
for the Emma Hardie Limited locations as the inventory balance within these entities represented a material figure to 
the consolidation.  
 
At the parent company level, the group audit team also tested the consolidation process and carried out analytical 
procedures to confirm our conclusion that there were no significant risks of material misstatement of the aggregated 
financial information. 
 
Other information 
 
The other information comprises the information included in the annual report other than the financial statements and 
our auditor’s report thereon. The directors are responsible for the other information. Our opinion on the financial 
statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we 
do not express any form of assurance conclusion thereon. 
 
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in the course of audit or otherwise appears to be 
materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required 
to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the 
work we have performed, we conclude that there is a material misstatement of this other information, we are required 
to report that fact. 
 
We have nothing to report in this regard. 
 
Opinions on other matters prescribed by the Companies Act 2006 
 
In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance 
with the Companies Act 2006. 
 
In our opinion, based on the work undertaken in the course of the audit: 
• 
the information given in the strategic report and the directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial statements and those reports have been prepared in 
accordance with applicable legal requirements; 
• 
the information about internal control and risk management systems in relation to financial reporting processes 
and about share capital structures, given in compliance with rules 7.2.5 and 7.2.6 in the Disclosure Guidance 
and Transparency Rules sourcebook made by the Financial Conduct Authority (the FCA Rules), is consistent 
with the financial statements and has been prepared in accordance with applicable legal requirements; and 
• 
information about the parent company’s corporate governance code and practices and about its administrative, 
management and supervisory bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the 
FCA Rules. 
 
Matters on which we are required to report by exception 
 
In light of the knowledge and understanding of the group and the parent company and their environment obtained in 
the course of the audit, we have not identified material misstatements in the: 
• 
strategic report or the directors’ report; or  
• 
information about internal control and risk management systems in relation to financial reporting processes 
and about share capital structures, given in compliance with rules 7.2.5 and 7.2.6 of the FCA Rules. 

Creightons Plc    Annual Report 2022 
 
 
42 
 
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us 
to report to you if, in our opinion: 
• 
adequate accounting records have not been kept by the parent company, or returns adequate for our audit 
have not been received from branches not visited by us; or 
• 
the parent company financial statements and the part of the directors’ remuneration report to be audited are 
not in agreement with the accounting records and returns; or 
• 
certain disclosures of directors’ remuneration specified by law are not made or where they are not made the 
omission is clearly disclosed; or 
• 
we have not received all the information and explanations we require for our audit; or 
• 
a corporate governance statement has not been prepared by the parent company. 
 
 
Corporate governance statement 
 
The Listing Rules require us to review the directors' statement in relation to going concern, longer-term viability and 
that part of the Corporate Governance Statement relating to Creightons Plc's compliance with the provisions of the UK 
Corporate Governance Statement specified for our review. 
 
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the 
Corporate Governance Statement is materially consistent with the financial statements or our knowledge obtained during 
the audit: 
• 
Directors' statement with regards the appropriateness of adopting the going concern basis of accounting and 
any material uncertainties identified, set out on page 17; 
• 
Directors’ explanation as to its assessment of the entity’s prospects, the period this assessment covers and why 
the period is appropriate, set out on page 22; 
• 
Directors' statement on fair, balanced and understandable, set out on page 18; 
• 
Board’s confirmation that it has carried out a robust assessment of the e-merging and principal risks, set out 
on pages 9-11; 
• 
The section of the annual report that describes the review of effectiveness of risk management and internal 
control systems, set out on page 25; and; 
• 
The section describing the work of the audit committee, set out on page 25. 
 
Responsibilities of Directors 
 
As explained more fully in the directors’ responsibilities statement set out on page 36, the directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 
 
In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s 
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease 
operations, or have no realistic alternative but to do so. 
 
Auditor’s responsibilities for the audit of the financial statements  
 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and 
are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 
 
The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below. 
 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line 
with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. 
 
Based on our understanding of the group and the parent company and their industry, we considered that non-compliance 
with the following laws and regulations might have a material effect on the financial statements: the Bribery Act 2010, 
GDPR, EU Cosmetics Regulation EC 1223:2009 & UK Cosmetic Products Enforcement Regulations 2013 and Taskforce 
on Climate-related Financial Disclosures (TCFD). 
 
To help us identify instances of non-compliance with these laws and regulations, and in identifying and assessing the 
risks of material misstatement in respect to non-compliance, our procedures included, but were not limited to: 
• 
Gaining an understanding of the legal and regulatory framework applicable to the group and the parent 
company, the industry in which they operate, and the structure of the group, and considering the risk of acts 
by the group and the parent company which were contrary to the applicable laws and regulations, including 
fraud;  
• 
Inquiring of the directors, management and, where appropriate, those charged with governance, as to whether 
the group and the parent company is in compliance with laws and regulations, and discussing their policies and 
procedures regarding compliance with laws and regulations; 
• 
Inspecting correspondence with relevant licensing or regulatory authorities;  

Creightons Plc    Annual Report 2022 
 
 
43 
• 
Reviewing minutes of directors’ meetings in the year; and 
• 
Discussing amongst the engagement team the laws and regulations listed above, and remaining alert to any 
indications of non-compliance. 
 
We also considered those laws and regulations that have a direct effect on the preparation of the financial statements, 
such as UK tax legislation, UK-adopted international accounting standards, FRS 101 “Reduced disclosure framework”, 
Rules of the London Stock Exchange, and the Companies Act 2006.  
 
In addition, we evaluated the directors’ and management’s incentives and opportunities for fraudulent manipulation of 
the financial statements, including the risk of management override of controls, and determined that the principal risks 
related to posting manual journal entries to manipulate financial performance, management bias through judgements 
and assumptions in significant accounting estimates, revenue recognition on the cut-off assertion, and significant one-
off or unusual transactions.  
 
Our procedures in relation to fraud included but were not limited to: 
• 
Making enquiries of the directors and management on whether they had knowledge of any actual, suspected or 
alleged fraud; 
• 
Gaining an understanding of the internal controls established to mitigate risks related to fraud; 
• 
Discussing amongst the engagement team the risks of fraud; and 
• 
Addressing the risks of fraud through management override of controls by performing journal entry testing. 
 
Our audit procedures in relation to fraud through revenue recognition specific to cut-off included, but were not limited 
to: 
• 
Assessing management’s revenue recognition policy; and 
• 
Agreeing a sample of revenue transactions pre and post year end, to ensure they have been recognised in the 
appropriate period and in line with the group accounting policy. 
 
The primary responsibility for the prevention and detection of irregularities, including fraud, rests with both those 
charged with governance and management. As with any audit, there remained a risk of non-detection of irregularities, 
as these may involve collusion, forgery, intentional omissions, misrepresentations or the override of internal controls. 
 
The risks of material misstatement that had the greatest effect on our audit are discussed in the “Key audit matters” 
section of this report.  
 
A further description of our responsibilities is available on the Financial Reporting Council’s website at 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 
 
Other matters which we are required to address 
 
Following the recommendation of the audit committee, we were appointed by the Board of Directors on 24 November 
2020 to audit the financial statements for the year ending 31 March 2021 and subsequent financial periods. The period 
of total uninterrupted engagement is 2 years, covering the years ending 31 March 2021 to date. 
 
The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company 
and we remain independent of the group and the parent company in conducting our audit. 
 
Our audit opinion is consistent with the additional report to the audit committee. 
 
Use of the audit report 
 
This report is made solely to the company’s members as a body in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are 
required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do 
not accept or assume responsibility to anyone other than the company and the company’s members as a body for our 
audit work, for this report, or for the opinions we have formed. 
 
 
 
Stephen Brown (Senior Statutory Auditor) for and on behalf of Mazars LLP 
Chartered Accountants and Statutory Auditor  
The Pinnacle 
160 Midsummer Boulevard 
Milton Keynes 
Buckinghamshire 
MK9 1FF 
11 July 2022 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
44 
Consolidated income statement 
 
  
  
Year ended 31 
March 2022 
Year ended 31 
March 2021 
  
Note 
£000 
£000 
  
  
  
  
Revenue 
4,5 
            61,157  
61,605 
Cost of sales 
  
           (35,001) 
(36,623) 
  
  
  
  
Gross profit 
  
            26,156  
24,982 
  
  
  
  
Distribution costs 
  
            (3,535) 
(3,353) 
Administrative expenses 
  
           (18,256) 
(16,236) 
  
  
  
  
Operating profit 
6 
              4,365  
5,393 
  
  
  
  
Exceptional items 
8 
               (602) 
- 
  
  
  
  
Finance costs 
9 
               (308) 
(222) 
  
  
  
  
Profit before tax 
  
              3,455  
5,171 
  
  
  
  
Taxation 
10 
               (345) 
(837) 
  
  
  
  
Profit for the year from operations attributable to 
the equity shareholders 
  
              3,110  
4,334 
 
Consolidated statement of comprehensive income 
 
  
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
  
2022 
2021 
  
  
£000 
£000 
  
  
  
  
Profit for the year  
  
3,110 
4,334 
  
  
 
  
Items that may be subsequently reclassified to profit and loss: 
  
 
  
Exchange differences on translating foreign operations 
  
(7) 
9 
  
  
 
  
Other comprehensive income for the year 
  
(7) 
9 
  
  
 
  
Total comprehensive income for the year attributable to the equity 
shareholders 
  
3,103 
4,343 
 
 
Earnings per share  
 
  
  
Year ended 
31 March  
Year ended 
31 March  
  
Note 
2022 
2021 
  
  
  
  
Basic 
12 
4.62p 
6.69p 
Diluted 
12 
3.98p 
5.89p 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
45 
Company income statement 
 
  
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
  
2022 
2021 
  
Note 
£000 
£000 
  
  
  
  
Revenue  
  
  
  
Sales 
 
7  
18 
Rental income 
  
350  
350 
  
  
  
  
Total revenue 
  
357  
368 
  
  
  
  
Administration cost 
  
(241) 
(210) 
  
  
  
  
Operating profit 
  
116  
158 
  
  
  
  
Income from subsidiary 
  
428  
421 
Finance costs 
9 
 (83) 
(79) 
  
  
  
  
Profit before tax 
  
461  
500 
  
  
  
  
Taxation 
10 
 (49) 
(51) 
  
  
  
  
Profit for the year attributable to the equity shareholders 
  
412  
449 
 
 
Company statement of comprehensive income 
 
 
 
 
Year ended 
31 March 
Year ended 
31 March 
 
 
2022 
2021 
 
 
£000 
£000 
 
 
 
Profit for the year  
 
412 
449 
 
 
 
 
Total comprehensive income for the year 
 
412 
449 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
46 
Consolidated balance sheet  
 
  
  
31-Mar 
31-Mar 
  
  
2022 
2021 
  
Note 
£000 
£000 
Non-current assets 
  
  
  
Goodwill 
13 
2,853  
331 
Other intangible assets 
14 
10,867  
818 
Property, plant and equipment 
15 
6,065  
5,857 
Right-of-use assets 
16 
1,120  
1,090 
Deferred tax Asset 
31 
                  -  
339 
  
  
20,905  
8,435 
Current assets 
  
  
  
Inventories 
18 
12,479  
8,318 
Trade and other receivables 
19 
13,624  
10,236 
Cash and cash equivalents 
20 
840  
6,558 
  
  
26,943 
25,112 
  
  
  
  
Total assets 
  
47,848  
33,547 
  
  
 
  
Current liabilities 
  
 
  
Trade and other payables 
22 
10,127  
9,177 
Corporation tax payable 
22 
                  -  
329 
Lease liabilities 
23 
303  
237 
Borrowings 
24 
2,663  
166 
Deferred and contingent consideration 
8 
1,187  
- 
  
  
14,280  
9,909 
  
  
 
  
Net current assets 
  
12,663 
15,203 
  
  
 
  
Non-current liabilities 
  
 
  
Deferred tax liability 
31 
2,640  
- 
Lease liabilities 
23 
864  
906 
Borrowings 
24 
4,386  
2,646 
  
  
7,890  
3,552 
  
  
 
  
Total liabilities 
  
22,170  
13,461 
  
  
  
  
Net assets 
  
25,678  
20,086 
  
  
  
  
Equity 
  
  
  
Share capital 
25 
697  
648 
Share premium account 
  
              4,427  
1,410 
Other reserves 
  
(211)  
25 
Translation reserve 
  
23  
30 
Retained earnings 
  
20,742  
17,973 
  
  
  
  
Total equity attributable to the equity shareholders of the 
parent Company 
  
25,678  
20,086 
 
These financial statements were approved by the board of directors and authorised for issue on 11 July 2022. They 
were signed on its behalf by: 
 
 
Bernard Johnson  
 
 
 
 
 
 
 
 
 
Managing Director 

Creightons Plc    Annual Report 2022 
 
 
47 
Company balance sheet  
 
  
  
31-Mar 
31-Mar 
  
  
2022 
2021 
  
Note 
£000 
£000 
 
Non-current assets 
  
  
  
 
Investment in subsidiaries 
17 
60  
60 
 
Investment property 
15 
3,521  
3,731 
 
  
  
3,581  
3,791 
 
Current assets 
  
 
  
 
Trade and other receivables 
19 
4,476  
1,872 
 
Cash and cash equivalents 
20 
255  
1 
 
  
  
4,731 
1,873 
 
  
  
  
  
 
Total assets 
  
8,312 
5,664 
 
  
  
 
  
 
Current liabilities 
  
 
  
 
Trade and other payables 
22 
100  
97 
 
Borrowings 
24 
172  
166 
 
  
  
272 
263 
 
  
  
 
  
 
Net current assets 
  
4,459 
1,610 
 
  
  
  
  
 
Non-current liabilities 
  
  
  
 
Borrowings 
24 
2,471 
2,646 
 
  
  
2,471 
2,646 
 
  
  
  
  
 
Total liabilities 
  
2,743 
2,909 
 
  
  
  
  
 
Net assets 
  
5,569 
2,755 
 
  
  
 
  
 
Equity 
  
 
  
 
Share capital 
25 
697  
648 
 
Share premium account 
  
4,427  
1,410 
 
Capital redemption reserve 
  
18  
18 
 
Other reserves 
 
(236) 
 
 
Retained earnings 
  
663  
679 
 
  
  
  
  
 
Total equity attributable to the equity shareholders 
  
5,569 
2,755 
 
 
 
These financial statements were approved by the board of directors and authorised for issue on 11 July 2022. They 
were signed on its behalf by: 
 
 
 
 
Bernard Johnson  
 
 
 
 
 
 
 
 
Managing Director 
 
 
Company registration number 1227964 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
48 
Consolidated statement of changes in equity 
 
  
Share 
capital 
(note 25) 
Share 
premium 
account 
Other 
reserves 
Translation 
reserve 
 
Retained 
 
Total 
earnings 
equity 
  
£000 
£000 
£000 
£000 
£000 
£000 
At 1 April 2020 
647 
1,406 
25 
21 
13,467 
15,566 
  
  
  
  
  
  
  
Comprehensive income for the 
year 
  
  
  
  
  
  
Profit for the year 
- 
- 
- 
- 
4,334 
4,334 
Exchange differences on translation 
of foreign operations 
  
  
  
  
  
  
- 
- 
- 
9 
- 
9 
Total comprehensive income for 
the year 
- 
- 
- 
9 
4,334 
4,343 
  
  
  
  
  
  
  
Contributions by and 
distributions to owners 
  
  
  
  
  
  
Exercise of options 
1 
4 
- 
- 
- 
5 
Share-based payment charge (note 
26) 
- 
- 
- 
- 
195 
195 
Deferred tax through Equity (note 
31) 
- 
- 
- 
- 
398 
398 
Dividends (note 11) 
- 
- 
- 
- 
(421) 
(421) 
Total contributions by and 
distributions to owners 
1 
4 
- 
- 
172 
177 
  
  
  
  
  
  
  
At 31 March 2021 
648 
1,410 
25 
30 
17,973 
20,086 
  
  
  
  
  
  
  
Comprehensive income for the 
year 
 
 
 
 
 
 
Profit for the year 
 - 
 - 
 - 
 - 
3,110  
3,110  
Exchange differences on translation 
of foreign operations 
 - 
 - 
 - 
           (7) 
- 
 (7) 
Total comprehensive income for 
the year 
-  
-  
-  
            (7) 
3,110  
3,103  
  
  
  
  
  
  
  
Contributions by and 
distributions to owners 
  
  
  
  
  
  
Exercise of options 
      23  
541  
 - 
 - 
 - 
564  
Shares issued on acquisitions 
26  
2,476  
 - 
 - 
 - 
2,502  
Purchase of own shares by EBT 
- 
- 
(236) 
- 
- 
(236) 
Share-based payment charge (note 
26) 
 - 
 - 
 - 
 - 
         330  
330  
Deferred tax through Equity (note 
31) 
 - 
 - 
 - 
 - 
       (243) 
 (243) 
Dividends (note 11) 
 - 
 - 
 - 
 - 
       (428) 
 (428) 
Total contributions by and 
distributions to owners 
49  
3,017  
(236)  
-  
 (341) 
2,489  
  
  
  
  
  
  
  
At 31 March 2022 
697  
4,427 
(211) 
23 
20,742 
25,678 
 
Share capital 
The nominal value of allotted and fully paid up ordinary share capital in issue. 
 
Share premium account 
Amount subscribed for share capital in excess of nominal value. 
 
Other reserves 
Non-distributable reserve following the redemption of the company’s own shares. Purchase of the company’s shares by 
the EBT is shown as a negative movement through other reserves. 
 
Translation reserve 
Foreign currency differences arising from the translation of the financial statements of the overseas subsidiaries. 
 
Retained earnings 
Cumulative net gains and losses recognised in the statement of comprehensive income. 

Creightons Plc    Annual Report 2022 
 
 
49 
Company statement of changes in equity 
 
  
Share 
capital 
(note 25) 
Share 
premium 
account 
Capital 
redemption 
reserve 
 
Retained 
Total 
Other 
reserves 
earnings 
equity 
  
£000 
£000 
£000 
£000 
£000 
£000 
  
  
  
  
 
  
  
At 1 April 2020 
647 
1,406 
18 
- 
651 
2,722 
  
  
  
  
 
  
  
Comprehensive income for the 
year 
  
  
  
 
  
  
Profit for the year 
- 
- 
- 
- 
449 
449 
Total comprehensive income for 
the year 
- 
- 
- 
- 
449 
449 
  
  
  
  
 
  
  
Contributions by and 
distributions to owners 
  
  
  
 
  
  
Exercise of options 
1 
4 
- 
- 
- 
5 
Dividends paid (note 11) 
- 
- 
- 
- 
(421) 
(421) 
Total contributions by and 
distributions to owners 
1 
4 
- 
- 
(421) 
(416) 
  
  
  
  
 
  
  
At 31 March 2021 
648 
1,410 
18 
- 
679 
2,755 
  
  
  
  
 
  
  
Comprehensive income for the 
year 
 
 
 
 
 
 
Profit for the year 
  
  
  
- 
         412           412  
Total comprehensive income for 
the year 
-  
-  
-  
- 
          412  
  
412  
  
  
  
  
 
  
  
Contributions by and 
distributions to owners 
  
  
  
 
  
  
Exercise of options 
23  
541  
-  
 
  
         564  
Shares issued on acquisitions 
26  
2,476  
  
 
  
      2,502  
Purchase of own shares by EBT 
- 
- 
- 
(236) 
- 
(236) 
Dividends paid (note 11) 
- 
- 
- 
- 
       (428) 
  
(428) 
Total contributions by and 
distributions to owners 
49  
3,017  
-  
(236) 
 (428) 
  
2,402  
  
  
  
  
 
  
  
At 31 March 2022 
697  
4,427  
18  
(236) 
          663  
     5,569  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
50 
Consolidated cash flow statement  
 
  
Note  
Year ended 31 
March 
Year ended 31 
March 
  
  
2022 
2021 
  
  
£000 
£000 
  
  
  
  
Profit from operations 
  
4,365 
5,393 
  
  
  
  
Adjustments for: 
  
  
  
Depreciation on property, plant and equipment 
15 
888 
846 
Depreciation on right of use assets 
16 
256 
206 
Amortisation of intangible assets 
14 
435 
497 
(Profit)/Loss on disposal of property, plant and equipment 
6 
(10) 
4 
Loss on disposal of Right-of-use assets 
16 
- 
5 
Share based payment charge 
26 
330 
195 
  
  
  
  
  
  
6,264 
7,146 
  
  
 
  
(Increase) in inventories 
 
(2,515) 
(924) 
(Increase) in trade and other receivables 
 
(1,820) 
(1,369) 
Increase in trade and other payables 
 
59 
1,337 
  
  
 
  
Cash generated from operations 
  
1,988 
6,190 
  
  
 
 
Taxation paid 
  
(575) 
(684) 
  
  
 
  
Net cash generated from operating activities 
  
1,413 
5,506 
  
  
 
  
Investing activities 
  
 
  
Purchase of property, plant and equipment  
15 
(1,106) 
(869) 
Purchase of right-of-use assets 
16 
(286) 
(34) 
Proceeds from sale and lease back  
23 
264 
174 
Purchase of intangible assets  
14 
(338) 
(344) 
Acquisition of Brodie & Stone 
8 
(3,507) 
- 
Acquisition of Emma Hardie 
8 
(2,775) 
- 
Exceptional costs in relation to acquisitions 
8 
(343) 
- 
Net cash used in investing activities 
  
(8,091) 
(1,073) 
  
  
 
  
Financing activities 
  
 
  
Proceeds on issue of shares 
25 
564 
5 
Principal paid on lease liabilities  
23 
(240) 
(188) 
Interest on lease liabilities  
9 
(117) 
(139) 
Interest paid on mortgage loan 
9 
(83) 
(89) 
Interest paid on overdrafts and loans 
9 
(108) 
(4) 
Increase in invoice financing facilities 
30 
1,267 
- 
Increase / (decrease) of borrowings 
30 
495 
(554) 
Draw down of loan facility 
30 
3,000 
- 
Repayment on term loan 
30 
(314) 
- 
Repayment on mortgage loan facility 
30 
(169) 
(164) 
Repayment of debt – Emma Hardie 
8 
(2,201) 
- 
Repayment of debt – Brodie & Stone 
8 
(463) 
- 
Dividends paid to owners of the parent 
 11 
(428) 
(421) 
Purchase of own shares via EBT 
34 
(236) 
- 
Net cash generated from/(used in) financing activities 
  
967 
(1,554) 
  
  
 
  
Net increase in cash and cash equivalents 
  
(5,711) 
2,879 
  
  
 
  
Cash and cash equivalents at start of year 
  
6,558 
3,670 
Effect of foreign exchange rate changes 
  
(7) 
9 
  
  
 
  
Cash and cash equivalents at end of year 
  
840 
6,558 

Creightons Plc    Annual Report 2022 
 
 
51 
Company cash flow statement  
 
  
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
  
2022 
2021 
  
Note 
£000 
£000 
  
  
  
  
Profit from operations 
  
116 
158 
  
  
 
  
  
  
116 
158 
  
  
 
  
Adjustments for: 
  
 
  
Depreciation on property, plant and equipment 
 15 
210 
210 
  
  
 
  
  
  
326 
368 
  
  
 
  
(Increase) in trade and other receivables 
 
(2,604) 
(111) 
Increase in trade and other payables 
 
9 
- 
Cash generated from operations 
  
(2,269) 
257 
  
  
 
  
Taxation paid 
 
(55) 
(19) 
 
  
 
- 
Net cash generated from operating activities 
 
(2,324) 
238 
  
  
 
  
Investing activities 
  
 
  
Dividend received 
  
428 
421 
  
  
 
  
Net cash (used in)/generated investing activities 
  
428 
421 
  
  
 
  
Financing activities 
  
 
  
Proceeds of share issue 
8,25  
3,066 
5 
Repayment on loan facility 
 
(169) 
(163) 
Interest paid on mortgage loan 
9 
(83) 
(79) 
Dividends paid to owners of the parent 
11 
(428) 
(421) 
Purchase of own shares via EBT 
34 
(236) 
- 
  
  
 
  
Net cash generated from/(used in) financing activities 
  
2,150 
(658) 
  
  
 
  
Net change in cash and cash equivalents 
  
254 
1 
  
  
 
  
Cash and cash equivalents at start of year 
  
1 
- 
  
  
 
  
Cash and cash equivalents at end of year 
  
255 
1 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
52 
Notes to the financial statements 
 
1. 
General information 
 
Creightons Plc (the Company) is incorporated in England and Wales under the Companies Act 2006. The address of 
the registered office is given on page 86. It is a public company, with a premium listing on the London Stock 
Exchange. The nature of the Group’s operations and its principal activities are set out in the strategic report on 
pages 3 to 17. 
 
These Financial Statements are presented in pounds sterling, rounded to the nearest thousand, because that is the 
currency of the primary economic environment in which the Group operates.  Foreign operations are included in 
accordance with the policies set out in note 2. 
 
2 
Significant accounting policies 
 
Basis of accounting 
 
The Group financial statements have been prepared in accordance with UK-adopted international accounting 
standard in conformity with the requirements of the Companies Act 2006. 
 
The IFRSs applied in the Group financial statements are subject to ongoing amendment by the IASB and therefore 
subject to possible change in the future. Further standards and interpretations may be issued that will be applicable 
for financial years beginning on or after 1 April 2022 or later accounting periods but may be adopted early. 
 
The preparation of financial statements in accordance with IFRS requires the use of certain accounting estimates. 
It also requires management to exercise its judgement in the process of applying the Group’s accounting policies. 
 
The primary statements within the financial information contained in this document have been presented in 
accordance with IAS1 Presentation of Financial Statements. 
 
The financial statements have been prepared on the historical cost basis as modified for the fair value of business 
combinations. Historical cost is generally based on the fair value of the consideration given in exchange for goods 
and services. The principal accounting policies adopted are set out below. 
 
Adoption of new and revised accounting standards 
 
No new standards impacting on the Group have been adopted in its financial statements for the year ended 31 
March 2022. 
 
There are a number of standards, amendments to standards, and interpretations which have been issued by the 
IASB that are effective in future accounting periods that the Group has decided not to adopt early. The Group does 
not expect any of the standards issued by the IASB, but not yet effective, to have a material impact on the Group. 
 
Basis of consolidation 
 
The consolidated financial statements incorporate the financial statements of the Company and entities controlled 
by the Company (its subsidiaries), made up to the 31 March each year, as set out in note 17.  Control is achieved 
when the Company: 
 
• 
has power over the investee; 
• 
is exposed, or has rights, to variable return from its involvement with the investee; and 
• 
has the ability to use its power to affect its returns. 
 
 
The Company reassesses whether or not it controls an investee if facts and circumstances indicate that there are 
changes to one or more of the three elements of control listed above. 
 
Consolidation of a subsidiary begins when the Company obtains control over the subsidiary and ceases when the 
Company loses control of the subsidiary. Specifically, the results of subsidiaries acquired or disposed of during the 
year are included in the consolidated income statement from the date the Company gains control until the date the 
Company ceases to control the subsidiary. 
 
Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies 
used into line with the Group’s accounting policies. 
 
All intra-group assets and liabilities, equity, income, expenses and cash flows relating to transactions between 
members of the Group are eliminated on consolidation. 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
53 
Notes to the financial statements 
 
2   Significant accounting policies (continued) 
 
 
Going concern 
 
Whilst the Group has faced a number of challenges due to raw material and input costs it has also successfully 
managed to maintain its top line revenue through organic growth and acquisitions during the year.  
 
The Group continues to meet its debt obligations and expects to operate comfortably within its available borrowing 
facilities for the next 5 years.  This assessment is based on our ability to retain existing borrowing facilities and 
assuming moderate top line sales growth. 
 
The going concern assessment included various sensitivity analysis including the loss of the Group’s largest customer 
and various scenarios on increasing costs. 
 
The directors have therefore formed a judgement, at the time of approving the financial statements, that there is a 
reasonable expectation that the Group has adequate resources to continue in operational existence for the 
foreseeable future being at least twelve months from the date of this report. For this reason, the directors continue 
to adopt the going concern basis in preparing the financial statements. 
 
 
Business combinations 
 
Acquisition of subsidiaries and businesses are accounted for using the acquisition method.  The consideration 
transferred in a business combination is measured at fair value, which is calculated as the sum of the acquisition-
date fair values of assets transferred by the acquirer, less liabilities incurred in exchange for control of the entity 
acquired. Acquisition-related costs are recognised in profit or loss as incurred.  
 
At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognised at their fair value, 
except: 
 
• 
deferred tax assets or liabilities and assets or liabilities related to employee benefit arrangements that are 
recognised and measured in accordance with IAS 12 Income Taxes and IAS 19 Employee Benefits 
respectively; and 
• 
assets that are classified as held for sale in accordance with IFRS 5 Non-current Assets Held for Sale and 
Discontinued Operations are measured in accordance with that standard. 
 
Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling 
interests in the acquired entity, and the fair value of the acquirer’s previously held equity interests in the acquiree 
(if any) over the net of the acquisition-date amounts of the identifiable assets acquired and the liabilities assumed.  
If, after reassessment, the net of the acquisition-date amounts of the identifiable assets acquired and liabilities 
assumed exceeds the sum of the consideration transferred, the amount of any non-controlling interest in the acquired 
entity and the fair value of the acquirer’s previously held interests in the acquired entity (if any), the excess is 
recognised immediately in profit or loss as a purchase gain. When the consideration transferred by the Group in a 
business combination includes a contingent consideration arrangement, the contingent consideration is measured at 
its acquisition-date fair value and included as part of the consideration transferred in a business combination. 
Changes in fair value of the contingent consideration that qualify as measurement period adjustments are adjusted 
retrospectively, with corresponding adjustments against goodwill. Measurement period adjustments are adjustments 
that arise from additional information obtained during the 'measurement period' (which cannot exceed one year from 
the acquisition date) about facts and circumstances that existed at the acquisition date. 
 
The subsequent accounting for changes in the fair value of the contingent consideration that do not qualify as 
measurement period adjustments depends on how the contingent consideration is classified. Contingent 
consideration that is classified as equity is not remeasured at subsequent reporting dates and its subsequent 
settlement is accounted for within equity. Other contingent consideration is remeasured to fair value at subsequent 
reporting dates with changes in fair value recognised in profit or loss. 
 
Goodwill, intangible assets and brand value with indefinite lives 
 
Goodwill, intellectual property and brand value is initially recognised and measured as set out above. 
 
These assets are not amortised but are reviewed for impairment at least annually. For the purposes of impairment 
testing, these assets are allocated to each of the Group’s cash-generating units expected to benefit from the 
synergies of the combination.  Cash-generating units to which goodwill has been allocated are tested for impairment 
annually, or more frequently when there is an indication that the unit may be impaired.  If the recoverable amount 
of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is first allocated to 
reduce the carrying amount of the goodwill allocated to the unit and then to the other assets of the unit on a pro-
rata basis of the carrying amount of each asset in the unit. An impairment loss recognised for goodwill is not 
reversible in subsequent periods. 
 
On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit or loss 
on disposal. 
 

Creightons Plc    Annual Report 2022 
 
 
54 
Notes to the financial statements 
 
2. Significant accounting policies (continued) 
 
Revenue recognition - Group 
 
The Group’s revenue is generated from selling goods and is recognised when control has been transferred to the 
customer including distributors. The passage of control to the customer occurs at point of collection for those 
customers arranging onward shipment (ex-works terms) or at point of delivery where transport is arranged by the 
Group. There is limited judgement needed in identifying the point control passes: once physical delivery of the 
products to the agreed location has occurred, the Group no longer has physical possession, has a right to payment 
on agreed terms and it is considered that the Group has satisfied the performance obligation.  
 
Most of the Group’s revenue is derived from fixed price agreements with customers and therefore the amount of 
revenue to be earned from each shipment is determined by reference to those fixed prices. Provisions for returns 
from customers are recognised within revenue. 
 
The recognition through revenue of royalties due to third parties, retrospective rebates and promotional support 
due to customers is recognised on an accruals basis in accordance with the actual revenue during the period and 
the agreed promotional mechanics with customers.  
 
Practical exemptions 
The Group has taken advantage of the practical exemptions not to account for significant financing components as 
all customer payment terms mean the time difference between receiving consideration and transferring control of 
goods to its customer is one year or less. 
 
Revenue recognition – Company 
 
The Company’s revenue represents rental income on its Investment Property. Revenue is recognised across the 
period of the agreements in place on an accruals basis. 
 
Leases 
 
The Group accounts for a contract, or a portion of a contract, as a lease when it conveys the right to use an asset 
for a period of time in exchange for consideration.  Leases are those contracts that satisfy the following criteria: 
• 
There is an identifiable asset, 
• 
The Group obtains substantially all of the economic benefits from the use of the asset, and 
• 
The Group has the right to direct the use of the asset.  
 
The Group considers whether the supplier has substantive substitution rights.  If the supplier does have those rights, 
the contract is not treated as giving rise to a lease. 
 
In determining whether the Group obtains substantially all of the economic benefits from the use of the asset, the 
Group considers only the economic benefits that arise from the use of the assets, not those incidental to legal 
ownership or other potential benefits. 
 
In determining whether the Group has the right to direct the use of the assets, the Group considers whether it 
directs how and for what purpose the asset is used throughout the period of use. If there are no significant decisions 
to be made because they are pre-determined due to the nature of the asset, the Group considers whether it was 
involved in the design of the asset in a way that predetermines how and for what purpose the asset will be used 
throughout the period of use. If the contract or portion of the contract does not satisfy these criteria, the Group 
applies other applicable IFRS rather than IFRS 16. 
 
All leases are accounted for by recognising a right of use asset and a lease liability except for; 
• 
leases of low value assets; under £5,000, and 
• 
leases with a duration of 12 months or less. 
 
Lease liabilities are measured at present value of the contractual payments due to the lessor over the lease term, 
with the discount rate determined by rate implicit in the lease unless (as is typically the case) this is not readily 
determinable, in which case the Groups incremental borrowing on the commencement of the lease is used.  
 
On initial recognition, the carrying value of the lease liability also includes; 
• 
amounts expected to be payable under any residual value guarantee, 
• 
the exercise price of any purchase option granted in favour of the Group if it is reasonably certain to 
exercise that option, 
• 
any penalties payable for terminating the lease, if the term of the lease has been estimated on the basis 
of the termination option being exercised. 
 
Right of use assets are initially measured at the amount of the lease liability, reduced by any lease incentives 
received and increased for; 
• 
lease payments made at or before commencement of the lease, 
• 
initial direct costs incurred, and 
• 
the amount of any provision recognised where the Group is contractually required to dismantle, remove or 
restore the leased asset (typically leasehold dilapidations). 

Creightons Plc    Annual Report 2022 
 
 
55 
Notes to the financial statements 
 
2. 
Significant accounting policies (continued) 
 
Subsequent to initial measurement, lease liabilities increase as a result of interest charged at a constant rate on the 
balance outstanding and reduced for lease payments made. Right of use assets are amortised on a straight-line 
basis over the remaining term of the lease or over the economic life of the asset if this is judged to be shorter than 
the lease term. 
 
The Company has entered into a lease agreement as a lessor with respect to its investment property with its 
subsidiary undertaking, Potter and Moore Innovations Limited. 
 
Leases for which the Company is a lessor are classified as finance or operating leases. Whenever the terms of the 
lease transfer substantially all the risks and rewards of ownership to the lessee, the contract is classified as a finance 
lease. All other leases are classified as operating leases. 
 
Rental income from operating leases is recognised on a straight-line basis over the term of the relevant lease. Initial 
direct costs incurred in negotiating and arranging an operating lease are added to the carrying amount of the leased 
asset and recognised on a straight-line basis over the lease term. 
 
Foreign currencies 
 
The individual financial statements of each group company are prepared in the currency of the primary economic 
environment in which it operates (its functional currency).  For the purposes of consolidated financial statements, 
the result and financial position of each group company is presented in pounds sterling, which is the functional 
currency of the Company, and the presentation currency for the consolidated financial statements. 
 
In preparing the financial statements of individual companies, transactions in currencies other than the entity’s 
functional currency (foreign currencies) are recorded at the rates of exchange prevailing on the dates of the 
transactions.  At each balance sheet date, monetary assets and liabilities that are denominated in foreign currencies 
are retranslated at the rates ruling at that date.  
 
 
For the purposes of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign 
operations are translated at exchange rates prevailing on the balance sheet date.  Income and expense items are 
translated at the average exchange rate for the period, unless exchange rates fluctuate significantly during that 
period, in which case the exchange rates at the date of transactions are used.  Exchange differences arising, if any, 
are recognised in other comprehensive income and accumulated in equity. 
 
On the disposal of a foreign operation (i.e. a disposal of the Group’s entire interest in a foreign operation, or a  
disposal involving loss of control over a subsidiary that includes a foreign operation, loss of joint control over a 
jointly controlled entity that includes a foreign operation, or loss of significant influence over an associate that 
includes a foreign operation) all of the accumulated exchange differences in respect of that operation attributable 
to the Group are reclassified to profit or loss.  
 
In addition, in relation to a partial disposal of a subsidiary that includes a foreign operation that does not result in 
the Group losing control over the subsidiary, the proportionate share of accumulated exchange differences are re-
attributed to non-controlling interests and are not recognised in profit or loss. For all other partial disposals (i.e. 
partial disposals of associates or joint arrangements that do not result in the Group losing significant influence or 
joint control), the proportionate share of the accumulated exchange differences is reclassified to profit or loss. 
 
Borrowing costs 
 
All borrowing costs are recognised in the income statement in the period in which they are incurred, within finance 
costs. 
 
Retirement benefit costs 
 
The Group companies contribute to defined contribution retirement benefit schemes.   
 
Payments to the defined contribution retirement benefit schemes are recognised as an expense when employees 
have rendered service entitling them to the contributions.  
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
56 
Notes to the financial statements 
 
2   Significant accounting policies (continued) 
 
Taxation 
 
The tax expense represents the sum of current tax and deferred tax. 
 
Current tax 
 
Current tax is based on the taxable profit for the year. Taxable profit differs from net profit as reported in the income 
statement because it excludes items of income or expenditure that are taxable or deductible in other years and it 
further excludes items of income or expenditure that are never taxable or deductible. The Group’s liability for current 
tax is calculated using tax rates that have been enacted or substantively enacted by the balance sheet date. 
 
Deferred tax 
 
Deferred tax is the tax expected to be payable or recoverable on material differences between the carrying amounts 
of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of 
taxable profit, and is accounted for using the balance sheet liability method. Deferred tax liabilities are generally 
recognised for all temporary differences and deferred tax assets are recognised to the extent that it is probable that 
taxable profits will be available against which deductible temporary timing differences can be utilised. Such assets 
and liabilities are not recognised if the temporary differences arise from the initial recognition of goodwill or from 
the initial recognition of other assets and liabilities in a transaction that affects neither taxable profit nor accounting 
profit. 
 
The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that 
it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. 
Deferred tax is calculated at tax rates that are expected to apply in the period when the liability is settled or the 
asset is realised based on tax laws and rates that have been enacted or substantially enacted at the balance sheet 
date. Deferred tax is charged or credited to the income statement, except when it relates to items charged or 
credited to other comprehensive income, in which case the deferred tax is also dealt with in other comprehensive 
income.  
 
The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the 
manner in which the Group expects, at the end of the reporting period, to recover or settle the carrying amount of 
its assets or liabilities. 
 
Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets 
against current tax liabilities and when they relate to income taxes levied by the same taxation authority and the 
Group intends to settle its current tax assets and liabilities on a net basis. 
 
Current and deferred tax for the year 
 
Current and deferred tax are recognised in profit or loss, except when they relate to items that are recognised in 
other comprehensive income or directly in equity, in which case, the current and deferred tax are also recognised 
in other comprehensive income or directly in equity respectively.  When current tax or deferred tax arises from the 
initial accounting for a business combination, that tax effect is included in the accounting for the business 
combination. 
 
Property, plant and equipment 
 
Property, plant and equipment is stated at cost less accumulated depreciation and any recognised impairment loss. 
 
Depreciation is charged so as to write off the cost of the assets less any residual values over their estimated useful 
lives using the straight-line method on the following basis: 
  
  
% per annum 
      Freehold land and buildings 
• 
land 
0 
• 
buildings 
5 - 20 
 
Plant and machinery 
10 - 20 
 
Fixtures and fittings 
10 - 20 
 
Computers 
20 - 33 
 
The estimated useful lives, residual values and depreciation method used are reviewed at the end of each reporting 
period, with the effect of any changes in the estimate accounted for on a prospective basis. 
 
An item of property, plant and equipment is de-recognised upon disposal or when no future economic benefits are 
expected to arise from the continued use of the asset.  The gain or loss arising on the disposal or scrappage of an 
asset is determined as the difference between the sales proceeds and the carrying amount of the asset and is 
recognised in the income statement.  
 
Depreciation and amortisation are included in the income statement under administration expenses.  

Creightons Plc    Annual Report 2022 
 
 
57 
Notes to the financial statements 
 
2   Significant accounting policies (continued) 
 
Investment Property – Company only 
 
Investment property is initially measured at cost, including transaction costs associated with the purchase. 
Subsequently, the asset is recognised at cost less accumulated depreciation and impairment.  
 
Depreciation is charged so as to write off the cost of the Investment Property over its estimated useful life using 
the straight-line method. The useful economic life is considered to be between 5 and 20 years. 
 
 
      Research and development expenditure 
 
Expenditure on research activities is recognised as an expense in the period in which it is incurred. 
 
In accordance with IAS 38 Intangible Assets, internally generated intangible assets will be capitalised; 
 
• 
where a project has entered the development phase and is sufficiently self-contained that the expected 
future economic benefits can be traced to those assets developed in the project; 
• 
it is probable that the future economic benefits that are attributable to those assets will flow to the Group; 
and 
• 
the costs of the asset can be measured reliably. 
 
Internally generated intangible assets are amortised on a straight-line basis over their useful lives of up to two 
years.  Where no internally generated intangible assets can be recognised, development expenditure is recognised 
as an expense in the period in which it is incurred. 
 
Intangible assets acquired separately 
 
Other intangible assets are carried at cost less accumulated amortisation and accumulated annual impairment.  
Amortisation begins when an asset is available for use and is calculated on a straight-line basis over its estimated 
useful life as follows: 
 
Computer software 
 
 
- Over three to five years 
Product development costs 
 
- Over one to two years 
 
Intellectual Property and brands are held with an indefinite useful life and are reviewed annually for any impairment. 
 
The acquired brands have been recognised as an intangible asset with an indefinite life, as these brands have been 
acquired as a long-term investment. An intangible asset with an indefinite life is not amortised, but its useful life is 
reviewed each reporting period to determine whether events and circumstances continue to support an indefinite 
useful life assessment for that asset. The asset is assessed for impairment in accordance with IAS 36. 
 
Impairment of tangible and other intangible assets  
 
At each balance sheet date, the Group reviews the carrying amount of its tangible and intangible assets to determine 
whether there is any indication that those assets suffered an impairment loss. If any such indication exists, the 
recoverable amount of the asset is estimated to determine the extent of the impairment loss, if any. Where the 
asset does not generate cash flows that are independent from other assets, the Group estimates the recoverable 
amount of the cash generating unit to which the asset belongs.   
 
Recoverable amount is the higher of the fair value less cost to sell and value in use. In assessing value in use, the 
estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects the 
current market assessment of the time value of money and the risk specific to the asset for which the estimates of 
future cash flows have not been adjusted. 
 
Investments 
 
Investments in subsidiary companies are stated at cost less any recognised impairment loss. 
 
Employee Benefit Trust (EBT) 
 
The EBT is consolidated on the basis that the parent has control, thus the assets and liabilities of the EBT are 
included in the Statement of Financial Position and shares held by the EBT in the Company are presented as a 
deduction from equity. 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
58 
Notes to the financial statements 
 
2 Significant accounting policies (continued) 
 
Inventories 
 
Inventories are stated at the lower of cost or net realisable value.  The standard cost comprises direct materials and 
where applicable direct labour costs and those overheads that have been incurred in bringing the inventories to 
their present location and condition. Cost is calculated using standard costing and on FIFO basis. Net realisable 
value represents the estimated selling price less all estimated costs to completion and costs to be incurred in 
marketing, selling and distribution. 
 
Financial assets 
 
Financial assets principally relate to trade receivables. The group holds the trade receivables with the objective of 
collecting the contractual cash flows and therefore measures them subsequently at amortised cost using the effective 
interest method.  
 
Trade receivables are initially recognised at fair value. IFRS 9 requires the use of an expected credit loss model to 
recognise an impairment allowance. The simplified approach permitted by IFRS 9, requires expected lifetime losses 
to be recognised from initial recognition of the receivables, and this has been adopted by the Group. During this 
process the probability of the non-payment of the trade receivables is assessed. This probability is then multiplied 
by the amount of the expected loss arising from default to determine the lifetime expected credit loss for the 
receivables. For trade receivables, which are reported net, such provisions are recorded in a separate provision 
account with the loss being reported within cost of sales in the consolidated statement of comprehensive income. 
On confirmation that the trade receivable will not be collectable, the gross carrying value of the asset is written off 
against the associated provision. 
 
For the Company, impairment provisions for receivables from group companies are recognised, based on a forward 
looking expected credit loss method. The methodology used to determine the amount of the provision is based on 
whether there has been a significant increase in credit risk since initial recognition of the financial asset.  
 
Cash and cash equivalents 
 
Cash and cash equivalents include cash in hand, demand deposits and surplus invoice financing amounts, and 
represent cash in the balance sheet and in the cashflow statement. Bank overdrafts are shown within borrowings in 
current liabilities on the consolidated statement of financial position and are treated as financing transactions. 
 
Financial liabilities 
 
Financial liabilities are recognised in the Group’s balance sheet when the Group becomes party to a contractual 
provision of the instrument. 
 
Trade payables, overdrafts, invoice finance facilities and other short-term liabilities, are initially recognised at fair 
value and subsequently carried at amortised cost using the effective rate method. 
Financial liabilities are classified as at fair value through profit and loss (FVTPL) when the financial liability is (i) 
contingent consideration of an acquirer in a business combination, (ii) held for trading or (iii) it is designated as at 
FVTPL. Contingent consideration on the acquisition of Emma Hardie Limited in the year has been recognised at fair 
value through profit and loss. 
 
Bank Loans 
Bank loans are initially recognised at fair value net of any transaction costs attributable to the issue of the 
instrument. Such interest-bearing liabilities are subsequently measured at amortised cost ensuring the interest 
element of the borrowing is expensed over the repayment period at a constant rate. 
Share-based payments 
 
Equity-settled share-based payments to employees and others providing similar services are measured at the fair 
value at the grant date.  The fair value excludes the effect of non-market based vesting conditions. Details regarding 
the determination of the fair value of equity-settled share-based payments are set out in note 26. 
 
The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight 
line basis over the vesting period, based on the Group’s estimate of shares that will eventually vest.  At each balance 
sheet date the Group revises its estimate of the number of shares expected to vest as a result of the effect of non-
market based vesting conditions.  The impact of the revision of the original estimate, if any, is recognised in profit 
or loss such that the cumulative expense reflects the revised estimate, with a corresponding adjustment to equity 
reserves. 
 
The replacement of equity-settled share-based payments during the vesting period are measured at the incremental 
fair value. The measurement of the amount recognised for services received over the period from the modification 
date until the date when the modified equity instruments vest is expensed on a straight line basis over the modified 
vesting period, in addition to the amount based on the grant date fair value of the original equity instruments, which 
is recognised over the remainder of the original vesting period. 

Creightons Plc    Annual Report 2022 
 
 
59 
Notes to the financial statements 
 
2 Significant accounting policies (continued) 
 
Sale and leaseback 
 
When the Group has undertaken a sale and lease back transaction, the Group must determine whether the transfer 
qualifies as a sale. This determination is based on the requirements for satisfying a performance obligation in IFRS 
15 ‘Revenue from Contracts with Customers’. The leaseback is then accounted for under the lessee accounting 
model. The Group utilises sale and leaseback opportunities where appropriate to finance capital investment and 
reduce the impact on working capital. The lease period for these items is normally 5 years and the rate of interest 
is agreed upon each transaction. 
 
Earnings per share 
 
Basic earnings per share is calculated by dividing the profit attributable to ordinary shareholders of the parent 
Company by the weighted average number of ordinary shares outstanding during the year. Diluted earnings per 
share is calculated by dividing the profit attributable to the ordinary shareholders of the parent Company by the 
weighted average number of ordinary shares during the year adjusted for the potentially dilutive ordinary shares. 
 
Dividends 
  
Dividends are recognised when they are legally payable. Interim dividends are recognised when declared by the 
directors. Final dividends are disclosed when approved by the shareholders at the general meeting. 
 
Share capital and share Premium 
  
Financial instruments issued by the Group are classified as equity only to the extent that they do not meet the 
definition of a financial liability or financial asset.  
  
The Group's ordinary shares are classified as equity instruments. 
 
3 
Critical accounting judgements and sources of estimation uncertainty 
 
Critical judgements in applying the Group’s accounting policies 
 
In the process of applying the Group’s accounting policies, which are described in note 2, management has made 
the following judgements that have the most significant effect on the amounts recognised in the financial 
statements. 
 
Assessment of the value attributable to intangible brand value on the acquisition of Emma Hardie and Brodie & 
Stone - The Directors have assessed the key nature and attributes of the assets of the businesses acquired and in 
particular the value of the separable intangible assets. The Directors have concluded that there was no material 
value attributable to the intangible categories of customer relationships, employees and knowhow and are satisfied 
that it is appropriate to attribute the full value of the intangible asset acquired to brand value.  
 
In forming their judgement that the acquired brands have an indefinite life, the Directors give consideration to 
factors such as the expected usage of the brands, typical product lifecycles, new product developments, market 
stability, competitive positioning and the level of marketing support required to maintain the brands. 
 
Inventory provision – A judgement is required in determining the value of any provisions held against inventory. In 
determining this provision, the directors have made an assessment based on the historic realisable value of finished 
products and made provision for all raw materials with no current demand based on orders and forecasts in the 
system at the year end, each item is assessed and reviewed for future usage as part of the inventory provision 
calculation. The inventory value is £12,479,000 including inventory of the acquired brands (2021: £8,318,000). This 
is net of provision for residual inventories, which has historically proved to be realistic. 
 
Key sources of estimation uncertainty 
 
The key assumptions concerning the future, and other key sources of estimation uncertainty at the balance sheet 
date, that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year, are discussed below.  
 
Assessment of the useful lives of acquired brands - The directors are required to assess whether the useful lives of 
brands are finite or indefinite. Under IAS 38 ‘intangible assets’ an intangible asset should be regarded as having an 
indefinite useful life, when based on all of the relevant factors, there is no foreseeable limit over the period over 
which the asset is expected to generate net cash inflows for the entity. The carrying value of the brands at 31 March 
2022 is £10,596,000 see note 14 for further details.  
 
Impairment of goodwill  - Determining whether goodwill is impaired requires an assessment of value in use based 
on the recoverable amount of the cash-generating unit to which goodwill is allocated. The value in use requires the 
entity to estimate the future economic benefit. No impairment provision was considered necessary against this 
carrying value, which is set out in note 13. 
 

Creightons Plc    Annual Report 2022 
 
 
60 
Notes to the financial statements 
 
3 
Critical accounting judgements and sources of estimation uncertainty (continued) 
 
Impairment of brand values – Determining whether brand values should be impaired requires an assessment of the 
value in use of the relevant brand. The value in use requires the entity to estimate the future economic benefit. No 
impairment provision was considered necessary against this carrying value, which is set out in note 14.  
Key assumptions used in this assessment are as follows:- 
 
Brand 
Discount Rate 
EBITDA Growth Rate 
Emma Hardie 
10.4% 
50.4% in FY24, 5% in FY25 and FY26 and 3.50% in perpetuity  
Brodie and Stone 
10.4% 
23.0% in FY24, 5% in FY25 and FY26 and 3.50% in perpetuity 
 
EBITDA is based on detailed forecasts for the year ended 31 March 2023 and 2024 which includes top line growth 
and manufacturing synergies particularly in year ended March 2024. 5% EBITDA growth is assumed in future years 
which is managements best estimate of ongoing growth. 
 
Estimated value of the contingent consideration on acquisition – The contingent consideration on the share issue on 
the purchase of Emma Hardie Limited was calculated based on the difference between the agreed price of £1.25 
and the market price of 84.8p on the date of issue. At the time of acquisition 84.8p represented our best estimate 
of the share price that would prevail on 28 July 2022 for the purpose of measuring the contingent consideration. 
 
Estimated value of the contingent consideration at 31 March 2022 has been reassessed based on the market price 
at 31 March 2022 of 60.5p. The additional liability arising of £384,000 has been included as an exceptional cost in 
the profit and loss for the year ending 31 March 2022. 
 
Impairment of product development costs - Management review the recoverability of capitalised product 
development costs throughout the year and will include an impairment charge to reflect any impairment arising 
from a reduction in the anticipated lifecycle of the products. Management assess the current and forecast sales for 
each product range to determine if any impairment is necessary. At the reporting date the value of capitalised 
product development costs was £206,000 (2021: £233,000) and all products were considered to have product 
lifecycles which were in line with the accounting policies noted in note 2 above and producing positive contributions 
to the Group.  
 
Expected credit losses (ECL) – When measuring ECL the Group uses reasonable and supportable forward-looking 
information, which is based on assumptions for the future movement of different economic drivers and how these 
drivers will affect each other. 
Loss given default is an estimate of the loss arising on default. It is based on the difference between the 
contractual cash flows due and those that the lender would expect to receive. 
Probability of default constitutes a key input in measuring ECL. Probability of default is an estimate of the 
likelihood of default over a given time horizon, the calculation of which includes historical data, assumptions and 
expectations of future conditions. 
The Group only trades on credit terms with customers where it holds sufficient credit insurance, all other 
customers pay on a proforma basis therefore reducing the ECL risk to a maximum of 10% of a customer’s trade 
debtor balance. 
 
The value of trade receivables is £12,819,000 (2021: £9,772,000), net of provisions of £59,000 (2021: £32,000).   
 
4 
Revenue 
 
All of the Group’s revenue is derived from the sale of goods.  The following is a disaggregation of the Group’s 
revenue. 
 
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
2022 
2021 
  
£000 
£000 
  
  
  
Sales of goods 
     62,520  
62,472 
Settlement discounts 
       (132) 
(141) 
Contracted retailer commitments 
       (507) 
(314) 
Royalties & commissions 
         (14) 
(8) 
Retailer promotional support 
       (710) 
(404) 
  
  
  
Revenue 
     61,157  
61,605 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
61 
Notes to the financial statements 
 
5   Business and geographic segments 
 
In the year ended 31 March 2022, the Group had 2 customers that exceeded 10% of total revenue, being £9.1m, 
and £7.4m (2021: two customers being £9.0m and £8.4m). 
 
The Group makes sales under its own branded ranges, private label and contract manufacturing. However all return 
on investment and capital investment decisions are assessed at an overall business level only. Customers purchase 
from various brands across the business, using the same manufacturing facility, with the same employees working 
across all of the ranges in manufacturing and support services.  The Group therefore considers there to be only one 
operating segment when providing information for management review. 
 
Revenues from external customers 
 
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
2022 
2021 
  
£000 
£000 
  
  
  
UK 
51,114 
54,706 
Overseas 
10,043 
6,899 
  
 
  
Total 
61,157 
61,605 
 
 
The below table shows the split of overseas sales by country. 
 
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
2022 
2021 
  
£000 
£000 
  
  
  
Denmark 
1,815 
1,357 
Vietnam 
1,659 
522 
Saudi Arabia 
1,651 
1,298 
Chile 
1,098 
579 
United States of America 
672 
137 
Ireland 
660 
1,370 
Australia 
551 
306 
Germany 
434 
386 
Others 
1,503 
944 
  
 
  
Total 
10,043 
6,899 
 
There are no non-current assets held overseas. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
62 
Notes to the financial statements 
 
6 
Operating profit  
 
Operating profit for the Group is stated after charging: 
 
  
 Note 
Year ended 
Year ended 
31-Mar 
31-Mar 
  
  
2022 
2021 
  
  
£000 
£000 
  
  
  
  
Net foreign exchange loss 
  
142 
414 
  
  
  
  
Cost of inventories recognised as expense 
  
34,859 
34,900 
  
  
  
  
Write downs of inventories recognised as an expense  
  
400 
730 
  
  
  
  
External research and development costs 
  
529 
483 
  
  
  
  
Depreciation of property plant and equipment 
  
  
  
  Owned assets 
 15 
888 
846 
  Right-of-use assets 
 16 
256 
206 
  
  
  
  
Profit/(Loss) on disposal of property plant and equipment 
  
(10) 
4 
  
  
  
  
Amortisation of intangible assets (included in administrative 
expenses) 
14 
435 
497 
  
  
  
  
Staff costs  
7 
15,489 
16,221 
  
  
  
  
Auditor’s remuneration  
  
145 
80 
 
The analysis of Group’s auditor’s remuneration is as follows: 
 
  
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
  
2022 
2021 
  
  
£000 
£000 
  
  
  
  
Audit services 
  
  
  
Fees payable to the Company’s auditor for the audit of the parent 
company and the consolidated financial statements 
  
87 
50 
Fees payable to the company’s auditor for other services: 
  
  
  
The audit of the company’s subsidiaries, pursuant to legislation 
  
58 
30 
 
Operating profit for the Company is stated after charging: 
 
  
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
  
2022 
2021 
  
  
£000 
£000 
  
  
  
  
Depreciation of property plant and equipment 
  
  
  
- Owned assets 
15 
210 
210 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
63 
Notes to the financial statements 
 
7 
Staff costs 
 
The average number of employees (including directors) was: 
 
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
2022 
2021 
  
Number 
Number 
  
  
  
Management 
9 
8 
Administration 
98 
88 
Production 
431 
441 
  
 
  
Total 
538 
537 
 
Their aggregate remuneration comprised: 
 
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
2022 
2021 
  
£000 
£000 
  
  
  
Wages and salaries  
13,309 
14,314 
Social security costs 
1,366 
1,312 
Pension contributions 
484 
400 
Share based payment charge 
330 
195 
  
  
  
Total 
15,489 
16,221 
 
Details of the emoluments of directors, who are the key management personnel of the Group, are set out in the 
directors’ remuneration report.  
 
The parent company had no staff costs or employees in the year ended 31 March 2022 (2021: nil). 
 
8. 
Business combinations 
 
Emma Hardie  
On 28th July 2021, the Group acquired 100% of the issued share capital of Emma Hardie Limited. Total 
consideration was £4.86m, of which £2.77m was paid in cash, £1.36m was settled by the issue of 1,600,000 
shares in Creightons PLC at a price of £0.848 per share, and there was £0.084m of deferred consideration and a 
further £0.644m in contingent consideration. There was cash acquired of £0.08m and debt acquired at fair value 
of £2.20m. 
The contingent consideration of £0.644m relates to the share issue on acquisition of Emma Hardie Limited. The 
company has guaranteed to the sellers of Emma Hardie Limited a share price for Creightons PLC at £1.25 per 
share as at 28th July 2022. The contingent consideration was accrued based on the difference between £1.25 and 
£0.848, the market price on date of acquisition. The liability has been reassessed based on the share price at 31 
March 2022 and the related liability has been recognised through exceptional items in the income statement for 
the period. The ultimate liability can only be assessed 12 months after the acquisition date on 28th July 2022. 
The fair value of acquired intangible assets is £5.11m and relates to the Emma Hardie brand acquired. The 
intangible asset is deemed to have an indefinite useful life so no amortisation is charged but will be subject to an 
annual impairment review.  
Brodie & Stone  
On 24th September 2021, the Group acquired 100% of the issued share capital of Brodie and Stone Holdings 
Limited, and its wholly owned subsidiary Brodie and Stone International Limited. Total consideration was £4.85m, 
of which £2.81m was paid in cash, £1.15m was settled by the issue of 1,000,000 shares in Creightons PLC at a 
price of £1.146 per share, £0.70m in relation to a property retention payment paid in October 2021, and there 
was £0.20m of deferred consideration. There was no cash acquired and debt acquired at fair value of £0.71m. 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
64 
Notes to the financial statements 
 
8. 
Business combinations (Continued) 
 
The fair value of acquired intangible assets is £4.98m and relates to various brands acquired. The intangible asset 
is deemed to have an indefinite useful life so no amortisation is charged but will be subject to an annual 
impairment review.  
The amounts recognised in respect of the fair value of identifiable assets and liabilities for the acquisitions made 
during the year to March 2022 was: 
 
  
Brodie and 
Stone Limited 
Emma Hardie 
Limited 
Total 
  
Fair value 
Fair value 
Fair value 
£000 
£000 
£000 
 
 
 
 
Property, plant and equipment 
  -  
            1  
                   1  
Intangible assets  
  -  
          58  
                 58  
Inventory 
              304  
      1,342  
             1,646  
Trade receivable 
              434  
         752  
             1,186  
Other debtors 
  -  
         267  
                267  
Cash at bank 
  -  
          83  
                 83  
Borrowings 
             (463) 
       (475) 
              (938) 
Trade payables 
             (141) 
       (422) 
              (563) 
Taxation and social security 
               (19) 
         (60) 
                (79) 
Other creditor 
             (242) 
         (68) 
              (310) 
Redemption of C shares 
  -  
       (544) 
              (544) 
Liabilities to be paid on completion 
- 
     (1,182) 
            (1,182) 
  
  
  
  
Total net assets 
               (127) 
        (248) 
 (375) 
  
  
  
  
Intangible assets on business 
combination – Brand value 
              4,980  
       5,108               10,088  
  
  
  
  
Total consideration due 
              4,853  
       4,860                 9,713  
  
  
  
  
The consideration was satisfied as 
follows: 
  
  
  
 
  
  
Cash consideration 
            2,807  
      2,775  
             5,582  
Property retention 
              700  
  -  
                700  
Deferred consideration 
              200  
          84  
                284  
Contingent consideration 
 -  
         644  
                644  
Share issue  
            1,146  
      1,357  
             2,503  
  
  
  
  
  
              4,853  
       4,860                 9,713  
 
The performance of the acquisitions for the period since acquisition for Emma Hardie and Brodie & Stone is 
summarised in the below table: 
 
 
Emma Hardie 
Brodie & Stone 
 
£000 
£000 
Revenue 
2,309 
1,322 
Profit before tax 
4 
485 
 
On a pro rata basis this would represent an annual turnover of £3.5m for Emma Hardie and £2.6m on Brodie & 
Stone. It is difficult to assess the full year profit due to a change in commercial and operating environment. 
 
Exceptional costs 
 
Exceptional costs arising from the acquisitions total £602,000. Legal & Professional costs of £218,000 and a further 
£384,000 charge in relation to the additional liability in respect of the Emma Hardie share issue at a guaranteed 
price of £1.25 per share. The additional charge is based on the difference between the original recorded estimate 
of 84.8p, the market price on date of issue, and the share price at 31 March 2022 of 60.5p. 
 
 

Creightons Plc    Annual Report 2022 
 
 
65 
Notes to the financial statements 
 
8. 
Business combinations (Continued) 
 
Deferred and contingent consideration  
 
The position at year end 31 March 2022 is as follows: 
 
 
Brodie and 
Stone Limited 
Emma Hardie 
Limited 
Total 
 
Fair value 
Fair value 
Fair value 
 
£000 
£000 
£000 
Deferred consideration at point of acquisition 
200 
84 
284 
Settled during period 
(125) 
- 
(125) 
Deferred consideration at 31 March 2022 
75 
84 
159 
 
 
 
 
Contingent consideration at point of acquisition 
- 
644 
644 
Additional provision in period 
- 
384 
384 
Contingent consideration at 31 March 2022 
- 
1,028 
1,028 
 
 
 
 
Total deferred and contingent consideration at 31 March 2022 
75 
1,112 
1,187 
 
Deferred tax 
 
The valuation of intangibles on acquisition gives rise to a deferred tax liability. The deferred tax liability is 
measured using the value of the intangible asset at the deferred tax rate. This deferred tax liability creates a 
corresponding asset which has been included in goodwill. 
 
9. 
Finance costs 
 
  
Group 
Company 
  
Year ended 
Year ended 
Year ended 
Year ended 
31-Mar 
31-Mar 
31-Mar 
31-Mar 
  
2022 
2021 
2022 
2021 
  
£000 
£000 
£000 
£000 
  
  
  
 
  
Interest on bank overdrafts and loans 
             108  
4 
              -  
 - 
Interest on mortgage 
               83  
79 
               83  
79 
Interest on lease liabilities  
             117  
139 
              -  
 - 
  
  
  
  
  
Total 
             308  
222 
83 
79 
 
10. Taxation 
 
  
Group 
Company 
  
Year ended 
Year ended 
Year ended 
Year ended 
31-Mar 
31-Mar 
31-Mar 
31-Mar 
  
2022 
2021 
2022 
2021 
  
£000 
£000 
£000 
£000 
  
  
  
  
  
Current tax 
  
  
  
  
Current tax on profit for the year 
100  
         722  
          45  
          51  
Adjustments in respect of prior years 
-  
          60  
            4  
 -  
Total current tax 
100  
         782  
          49  
          51  
  
  
  
  
  
Deferred tax (see note 31) 
  
  
  
  
Originations and reversal of temporary 
differences 
187  
         113  
          -  
          -  
Adjustment in respect of prior years 
 (2) 
         (58) 
          -  
          -  
Effect of tax rate change 
60  
          -  
          -  
          -  
Total deferred tax 
245  
          55  
          -  
          -  
  
  
  
  
  
Total 
345  
         837  
          49  
          51  
  
  
  
  
  

Creightons Plc    Annual Report 2022 
 
 
66 
Notes to the financial statements 
 
10. Taxation (continued) 
 
The taxation charge for the year can be reconciled to the profit per the income statement as follows: 
 
  
Group 
Company 
  
Year ended 
Year ended 
Year ended 
Year ended 
31-Mar 
31-Mar 
31-Mar 
31-Mar 
  
2022 
2021 
2022 
2021 
  
£000 
£000 
£000 
£000 
  
  
  
  
  
Profit before taxation 
3,455  
         5,171  
         461  
  
500  
  
  
  
  
  
Tax charge at the UK corporation tax rate of 
19% (2021: 19%) 
656  
            982  
          88  
  
95  
Fixed asset differences 
 (9) 
              46  
          40  
40  
Tax effect of expenses that are not deductible 
in determining taxable profit 
140  
              43  
- 
 -   
Income not subject to tax 
- 
            (13) 
         (83) 
 (84) 
Additional deduction for R&D expenditure 
 (213) 
 (206) 
          -  
 -   
Adjustments in respect of prior years 
 (2) 
               3  
            4  
 -   
Deferred tax credited directly to retained 
earnings 
 (243) 
              21  
          -  
 -   
Deferred tax not recognised 
 (12) 
              27  
          -  
 -   
Tax relief on exercise of share options 
 (49) 
            (66) 
          -  
 -   
Other 
77  
             -  
          -  
-  
Total expense and effective rate for the year 
345  
            837  
          49  
51  
 
In addition to the Group’s taxation charge to the income statement and other comprehensive income, the following 
amounts relating to tax have been recognised directly in equity. There were no such taxes in the Company. 
 
  
Year ended 
Year ended 
31-Mar 
31-Mar 
  
2022 
2021 
  
£000 
£000 
  
  
  
Deferred tax 
  
  
Excess tax deductions related to share-based payments on exercised options 
(243) 
(424) 
  
  
  
Total 
(243) 
(424) 
      
 
11 Payments to shareholders 
 
  
Year ended 31-
Mar  
Year ended 
31-Mar 
  
2022 
2021 
  
£000 
£000 
Final dividend paid – 0.50p (2021: 0.50p) per share 
324 
324 
Interim dividend paid – 0.15p (2021: 0.15p) per share 
104 
97 
  
  
  
Total dividend paid in year – 0.65p (2021: 0.65p) per share 
428 
421 
 
 
 
Proposed – 0.00p (2021: 0.50p) per share 
- 
324 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
67 
Notes to the financial statements 
 
12 Earnings per share 
 
The calculation of the basic and diluted earnings per share is based on the following data: 
 
 
Year ended 
31-Mar  
Year ended 
31-Mar 
 
2022 
2021 
 
£000 
£000 
Earnings 
 
 
Net profit attributable to the equity holders of the parent company 
3,110 
4,334 
 
  
Year ended 
31-Mar 
Year ended 
31-Mar 
  
2022 
2021 
  
Number 
Number 
Number of shares 
  
  
Weighted average number of ordinary shares for the purposes of basic 
earnings per share 
67,372,553 
64,757,807 
  
 
  
 
Effect of dilutive potential ordinary shares relating to share options 
10,681,836 
8,788,756 
 
  
  
  
 
Weighted average number of ordinary shares for the purposes of diluted 
earnings per share 
78,054,389 
73,546,563 
 
    
Basic 
4.62p 
6.69p 
Diluted 
3.98p 
5.89p 
 
13 Goodwill 
 
Goodwill at 31 March 2021 is related to the Potter & Moore business acquired in March 2003. 
 
Additions in the year ended 31 March 2022 relate to the deferred tax in relation to the brand values acquired in the 
year. 
 
The Group tests goodwill annually for impairment or more frequently if there are indications that goodwill might be 
impaired. 
 
  
Note 
Goodwill 
  
 
£000 
  
 
  
Cost 
 
  
At 1 April 2020 and 31 March 2021 
 
                            367  
Additions 
8 
                         2,522  
At 31 March 2022 
 
                         2,889  
  
 
  
Accumulated impairment 
 
  
At 1 April 2020 and 31 March 2021 
 
                              36  
Impairment for the year 
 
                             -  
At 31 March 2022 
 
                              36  
  
 
  
Carrying value 
 
  
At 1 April 2020 
 
                            331  
  
 
  
At 31 March 2021 
 
                            331  
  
 
  
At 31 March 2022 
 
                         2,853  

Creightons Plc    Annual Report 2022 
 
 
68 
Notes to the financial statements 
 
13 Goodwill (continued) 
 
The value in use calculation is based on the recoverable amount of the cash generating unit.   The key assumptions 
used for the value in use calculation are the discount rate, sales and margin projections, expected changes in direct 
and indirect costs during the five year forecast, a growth rate of 3.5% and a discount rate of 10.4%. Using these 
assumptions there is a sufficient amount of headroom and any significant changes in the assumptions (such as a 
large fall in growth, or no growth at all) would not lead to an impairment. 
 
The growth rates are based on the average growth rate experienced by the cash generating unit which is in line 
with historical growth rates for the business sector. The pre-tax discount rate is based upon the Group’s weighted 
average cost of capital adjusted for specific risks relating to the sector and country, as this is believed to be the 
most appropriate to be used. 
 
14 Other intangible assets 
 
Group 
 
  
  Computer 
software 
Intellectual 
property 
Product 
development 
costs 
Brands 
Total 
  
£000 
£000 
£000 
£000 
£000 
  
  
  
  
  
  
Cost 
  
  
  
  
  
At 1 April 2020 
251  
10  
2,847  
508  
3,616  
Additions 
11  
-  
333  
-  
344  
At 31 March 2021 
262  
10  
3,180  
508  
3,960  
Additions - internally 
developed 
18  
-  
320  
- 
338 
Acquired through business 
combination (Note 8 Brand 
value) 
- 
- 
- 
10,088 
10,088 
Additions – externally acquired 
  
-  
58  
 - 
58  
At 31 March 2022 
280  
10  
3,558  
10,596  
14,444  
  
 
 
 
 
  
  
 
 
 
 
  
Accumulated amortisation 
 
 
 
 
  
At 1 April 2020 
167  
-  
2,478  
-  
2,645  
Amortisation for the year 
28  
-  
469  
-  
497  
At 31 March 2021 
195  
-  
2,947  
-  
3,142  
Amortisation for the year 
30  
-  
405  
  
435  
At 31 March 2022 
225  
-  
3,352  
-  
3,577  
  
 
 
 
 
  
  
 
 
 
 
  
Carrying value 
 
 
 
 
  
At 1 April 2020 
84  
10 
369 
508 
971 
  
 
 
 
 
  
At 31 March 2021 
67  
10 
233 
508 
818 
  
 
 
 
 
  
At 31 March 2022 
55  
10 
206 
10,596 
10,867  
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
69 
Notes to the financial statements 
 
14 Other intangible assets 
 
Brand 
 
The Group has acquired the following brands which have an indefinite useful life: 
 
Brand 
Carrying amount 
 
£000 
Balance Active 
508 
Emma Hardie 
5,108 
Brodie and Stone 
4,980 
Total 
10,596 
 
These brands are deemed to have an indefinite useful life as there is no foreseeable limit to the period over which the 
asset is expected to generate net cash inflows. The Group has the intention and the ability to maintain the brand 
indefinitely. However this is subject to an annual impairment review. The key assumptions for this impairment testing 
are set out in Note 3 Key sources of estimation uncertainty. Sensitivity analysis has been conducted using the 
following sensitivity assumptions; 1% increase in the discount rate; 10% decrease in EBITDA growth and nil terminal 
value growth. There were no impairments arising as a result of the applied sensitivity assumptions. 
 
On 21 June 2019, the Company acquired a skincare brand, for £508,000. The acquisition adds to the Group’s growing 
range of beauty and well-being products contributing £4,257,000 to sales for this year (2021: £2,406,000). 
 
For the additions in the current year see Note 8. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
70 
Notes to the financial statements 
 
15 Property, plant and equipment and investment property 
 
Group 
 
 
Freehold 
land and 
buildings 
Plant and 
machinery 
Fixtures 
and 
fittings 
Computers 
Total  
 
£000 
£000 
£000 
£000 
£000 
 
 
 
 
 
 
Cost 
 
 
 
 
 
At 1 April 2020 
4,038  
4,671  
836  
198  
9,743  
Additions 
- 
525  
300  
44  
869  
Disposals 
-  
 (15) 
-  
-  
 (15) 
Reclassification to Right-of-use 
-  
 (145) 
-  
-  
 (145) 
At 31 March 2021 
4,038  
5,036  
1,136  
242  
10,452  
Additions 
-  
1,125  
128  
62  
1,315  
Disposals 
- 
 (22) 
-  
-  
 (22) 
Reclassification to Right-of-use 
 - 
 (199) 
 (10) 
-  
 (209) 
At 31 March 2022 
4,038  
5,940  
1,254  
304  
11,536  
 
 
 
 
 
 
Accumulated depreciation 
 
 
 
 
 
At 1 April 2020 
97  
3,081  
455  
154  
3,787  
Depreciation for the year 
210  
481  
132  
23  
846  
Disposals 
 -  
 (11) 
 -  
  -  
 (11) 
Reclassification of categories 
  -  
 (27) 
 -  
  -  
 (27) 
At 31 March 2021 
307  
3,524  
587  
177  
4,595  
Depreciation for the year 
210  
498  
147  
33  
888  
Disposals 
-  
 (12) 
-  
-  
 (12) 
At 31 March 2022 
517  
4,010  
734  
210  
5,471  
 
 
 
 
 
 
Carrying value 
 
 
 
 
 
At 1 April 2020 
3,941  
1,590  
381  
44  
5,956  
 
 
 
 
 
 
At 31 March 2021 
3,731  
1,512  
549  
65  
5,857  
 
 
 
 
 
 
At 31 March 2022 
3,521  
1,930  
520  
94  
6,065  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
71 
      Notes to the financial statements 
 
15 Property, plant and equipment and investment property (continued) 
 
Company 
 
Investment 
Property 
 
£000 
Cost 
 
At 1 April 2020 
4,038 
Additions 
 
At 31 March 2021 and 31 March 2022 
4,038 
 
 
Accumulated depreciation 
 
At 1 April 2020 
97 
Depreciation for the year 
210 
At 31 March 2021 
307 
Depreciation for the year 
210  
At 31 March 2022 
517  
 
 
Carrying value 
 
At 1 April 2020 
3,941 
 
 
At 31 March 2021 
3,731 
 
 
At 31 March 2022 
3,521 
 
On 16 October 2019, Creightons Plc acquired the freehold property at Peterborough having occupied the property 
as a tenant since March 2003 for £3.80m plus stamp duty and professional costs. Based on an up to date property 
valuation, the Directors consider that the fair value of the property is not materially different to the cost value. 
The property has been pledged as security for the long term loan. 
 
16 Right-of-use assets 
 
Group 
 
  
Leasehold 
Property 
Plant and 
machinery 
Total  
  
£000 
£000 
£000 
  
  
  
  
Cost 
  
  
  
At 1 April 2020 
            764  
            587  
          1,351  
Additions 
 -   
              34  
              34  
Reclassification from property, plant and equipment 
 -   
            147  
            147  
Disposals 
 - 
            (11) 
            (11) 
At 31 March 2021 
            764  
            757  
          1,521  
Additions  
              -  
            77  
            77  
Reclassification from property, plant and equipment 
- 
209 
209 
At 31 March 2022 
            764  
          1,043  
          1,807  
  
  
  
  
Depreciation 
  
  
  
At 1 April 2020 
            105  
            126  
            231  
Depreciation for the year 
            105  
            101  
            206  
Disposals  
- 
              (6) 
              (6) 
At 31 March 2021 
            210  
            221  
            431  
Depreciation for the year 
            105  
            151  
            256  
At 31 March 2022 
            315  
            372  
            687  
  
  
  
  
Carrying value 
  
  
  
 
 
 
 
At 1 April 2020 
659 
461 
1,120 
 
 
 
 
At 31 March 2021 
            554  
            536  
          1,090  
  
  
  
  
At 31 March 2022 
            449  
            671  
          1,120  
 

Creightons Plc    Annual Report 2022 
 
 
72 
Notes to the financial statements 
 
17  Investment in subsidiaries 
 
Company 
 
 
Investments 
 
£000 
 
Cost 
At 1 April 2020, 31 March 2021 and 31 March 2022 
75 
 
 
Impairment charge 
 
At 1 April 2020, 31 March 2021 and 31 March 2022 
15 
 
 
Carrying value 
 
At 1 April 2020, 31 March 2021 and 31 March 2022 
60 
 
Details of the Group’s subsidiaries at 31 March 2022 and 31 March 2021 are as follows: 
 
Name 
Place of incorporation, 
registration and 
operation 
Note 
Proportion 
of 
ownership, 
interest and 
voting 
power held 
  
  
  
  
Potter & Moore Innovations Limited 
England 
a 
100% 
Potter and Moore International Inc. 
United States of America 
b 
100% 
Creightons GmbH 
Germany 
e 
100% 
Potter and Moore (Devon) Limited 
England 
a 
100% 
Potter and Moore Pty Limited 
Australia 
c 
100% 
Emma Hardie Limited 
England 
a 
100% 
Brodie & Stone International Limited 
England 
a 
100% 
Brodie & Stone Holdings Limited 
England 
a 
100% 
Potter and Moore Limited 
Republic of Ireland 
d 
100% 
The Natural Grooming Company Limited 
England 
a 
100% 
St James Perfumery Co Limited 
England 
a 
100% 
Ashworth & Claire Limited 
England 
a 
100% 
The Haircare Studio Limited 
England 
a 
100% 
The Real Shaving Company Limited 
England 
a 
100% 
The Hair Design Studio Limited 
England 
a 
100% 
Creightons Naturally Limited 
England 
a 
100% 
Groomed Limited 
England 
a 
100% 
Twisted Sista Limited 
England 
a 
100% 
Potter & Moore International Limited 
England 
a 
100% 
The Herbal Hair Company Limited 
England 
a 
100% 
Curl Therapy Limited 
England 
a 
100% 
Feather & Down Limited 
England 
a 
100% 
Creighton Services Limited 
England 
a 
100% 
The Curl Company Limited 
England 
a 
100% 
Creighton Direct Limited 
England 
a 
100% 
 
 
All companies listed above are subsidiaries of Creightons Company with the exception of Emma Hardie Limited and 
Brodie & Stone Holdings Limited which are subsidiaries of Potter & Moore Innovations Limited and Brodie & Stone 
International Limited which is a subsidiary of Brodie & Stone Holdings Limited. 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
73 
     Notes to the financial statements 
 
      17   Investment in subsidiaries (continued) 
 
The registered offices for the subsidiaries are: 
 
a.) 1210 Lincoln Road, Peterborough PE4 6ND 
b.) 1140 Bay Street Suite 2c, Staten Island, New York, NY10305 
c.) RSM Level 12, 60 Castlereagh Street, Sydney, NSW 2000 
d.) The Black Church, St Mary’s Place, Dublin, DO7 P4AX 
e.) Ulmenstr. 37-39, c/o RSM GmbH, 60325 Frankfurt a. Main, Germany 
 
All shareholdings are in ordinary shares. 
 
The activity of Potter & Moore Innovations Limited is the creation and manufacture of toiletries and fragrances.  
The activity of Emma Hardie Limited is the creation and distribution of high end branded skincare products. 
The activity of Brodie & Stone International Limited was the distribution of personal care products until trade was 
absorbed into the Potter & Moore Innovations business on 31st October 2021. 
Brodie & Stone Holdings Limited is the holding company of Brodie & Stone International Limited and is a non-trading 
company. 
The activity of Potter and Moore Pty Ltd is the distribution of personal care products. 
The activity of Creightons GmbH is the distribution of personal care products. 
The activity of Potter and Moore International Inc. is a distribution of personal care products. 
The activity of Potter & Moore (Devon) Limited, was the manufacture and distribution of premium contract brands 
until 31 December 2019 when it transferred its trade and net assets to Potter and Moore Innovations Limited and 
then ceased to trade. The range of products included toiletries, fragrances and soaps.  
 
All other subsidiaries were dormant throughout the years ended 31 March 2022 and 31 March 2021.  
 
18  Inventories 
 
  
Group 
Company 
  
2022 
2021 
2022 
2021 
  
£000 
£000 
£000 
£000 
  
  
  
  
  
Raw materials 
4,544 
3,766 
- 
- 
Work in progress 
913 
882 
- 
- 
Finished goods 
7,022 
3,670 
- 
- 
  
  
  
  
  
Total 
12,479 
8,318 
- 
- 
 
Inventories with a carrying value of £12,479,000 (2021: £8,318,000) have been pledged as security for the Group’s 
bank overdrafts. Directors believe that net realisable value approximates to fair value. Inventories are stated net of 
provisions of £1,261,000 (2021: £954,000).   
 
19  Trade and other receivables 
 
  
Group 
Company 
  
2022 
2021 
2022 
2021 
  
£000 
£000 
£000 
£000 
  
  
  
  
  
Trade receivables 
         12,819  
9,772 
          -  
9 
Sundry receivables 
              -  
139 
 - 
- 
Amounts receivable from subsidiaries 
              -  
-  
      4,455  
1,856 
Prepayments and other receivables 
             691  
325 
            21  
7 
Corporation tax 
              114  
-  
          -  
-  
  
  
  
  
  
Total 
         13,624  
10,236 
      4,476  
1,872 
 
Trade receivables have been pledged as security for the Group’s borrowings under invoice finance facilities and 
the Group’s bank overdrafts. 
 
The carrying value of trade and other receivables represents their fair value. The Group assesses the credit risk 
for each individual customer and the value of debtors covered by credit insurance at 31 March 2022 was 
£12,819,000 (2021: £9,772,000). The Group took the decision to cover all customers as a result of the current 
economic climate. The credit insurance policy in place covers 90% of the trade receivables amount. 
 
Amounts receivable from subsidiaries are unsecured, interest free and repayable on demand. 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
74 
Notes to the financial statements 
 
19   Trade and other receivables (continued) 
 
Trade receivables have been reported in the balance sheet net of provisions as follows: 
 
  
Group 
Company 
  
2022 
2021 
2022 
2021 
  
£000 
£000 
£000 
£000 
Trade receivables: 
  
  
  
  
Current 
11,244 
9,312 
- 
9 
1 -30 days 
1,054 
252 
- 
- 
31 – 60 days 
132 
93 
- 
- 
61 – 90 days 
115 
40 
- 
- 
91 + days 
333 
107 
- 
- 
Less impairment allowance 
(59) 
(32) 
- 
- 
  
 
  
 
  
Total 
12,819 
9,772 
- 
9 
 
The movement in the trade receivables impairment provision is as follows: 
 
 
Group 
Company 
 
2022 
2021 
2022 
2021 
 
£000 
£000 
£000 
£000 
 
 
 
At 1 April 
32 
22 
- 
- 
Charge in current year income statement 
27 
10 
- 
- 
 
 
 
 
 
At 31 March 
59 
32 
- 
- 
 
 
There were £1,575,000 (2021: £460,000) of trade receivables that were overdue at the balance sheet date that 
have not been provided against. The proportion of trade receivables at 31 March 2022 that were overdue for 
payment was 12.7% (2021: 4.7%). 
 
The Group uses the simplified approach for trade accounts receivables. The Group considers a financial asset in 
default when it is unlikely to receive the outstanding contractual amounts in full. The probability of default takes 
into consideration financial information regarding the customer including credit reports and non-financial 
information including market developments and consumer trends. The consideration is forward-looking and verified 
using historical credit losses. Trade accounts receivable are assumed to be credit-impaired if it is unlikely that the 
customer will fulfil its obligations.  
 
The impairment allowance for bad debts are calculated using a lifetime expected credit loss model, as set out 
below, in accordance with IFRS 9. Following a full review of customers at the year end, including ongoing business 
discussion with customers and market performance reviews there are no receivables subjected to a significant 
increase in credit loss. The provision for the year to March 2022 was £59,000 (2021: £32,000). 
 
  
Group 
Group 
  
2022 
2021 
  
£000 
% 
£000 
£000 
% 
£000 
Current 
11,244 
- 
- 
9,312 
- 
- 
1 - 30 days 
1,054 
- 
- 
252 
- 
- 
31 - 60 days 
132 
- 
- 
93 
- 
- 
61 – 90 days 
115 
- 
- 
40 
- 
- 
91 + days 
333 
18% 
59 
107 
30% 
32 
  
 
 
 
  
  
  
At 31 March 
12,878 
 
59 
9,804 
  
32 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
75 
Notes to the financial statements 
 
20 Cash and cash equivalents 
 
Cash and cash equivalents comprise cash held by the Group and short term bank deposits with an original maturity 
rate of three months or less. The carrying amounts of these assets approximates to their fair value.  An analysis 
of the amounts at the year-end is as follows: 
 
  
Group 
Company 
  
2022 
2021 
2022 
2021 
  
£000 
£000 
£000 
£000 
  
  
  
  
  
Cash at bank and in hand 
             648  
4,963 
         255  
1 
Sterling equivalent of deposit denominated 
in Australian dollars 
               25  
266 
          -  
-  
Sterling equivalent of deposit denominated 
in Euros 
             119  
35 
          -  
-  
Sterling equivalent of deposit denominated 
in US dollars 
             48  
62 
          -  
-  
Surplus invoice finance balance 
              -  
1,232 
          -  
-  
  
  
  
  
  
Total 
840 
6,558 
255 
1 
 
The invoice finance facility showed a positive figure due to cash received from customers immediately before the 
year-end and not yet transferred to the bank account at 31 March 2021. During the current year the invoice finance 
facility has been utilised to fund the acquisitions. 
 
21 Financial instruments and treasury risk management 
 
Market risk 
 
Market risk is the risk that arises from movements in stock prices, interest rates, exchange rates, and commodity 
prices. 
 
The contingent consideration on the issue of shares on the acquisition of Emma Hardie can only ultimately be 
determined on 28 July 2022 as it is dependent on the share price at that date. The charge reflected in the 
consolidated income statement for the year ended March 2022 amounts to £384,000 based on the share price of 
60.5p at 31 March 2022. A movement of 10p in the share price will give rise to an additional charge / credit in the 
income statement of £160,000 for the year ended March 2023.  
Market risk for the 31 March 2021 year end is reflected within the interest rate and foreign currency risk which are 
discussed further below.  
 
Credit risk 
 
Credit risk is the risk of financial loss to the Group if a customer fails to meet its contractual obligations. 
 
Trading exposures are monitored by the operational companies against agreed policy levels. Credit insurance with 
a world leading insurer is employed across the majority of our trade debtors.  At 31 March 2022 all trade debtors 
(2021: all) are covered by credit insurance with a cover of 90% of the debtor balances.  Non-trading financial 
exposures are incurred only with the Group’s bankers or other institutions with prior approval of the Board of 
directors. 
 
The majority of trade receivables are with retail customers. The maximum exposure to credit risk is represented by 
the carrying amount of those financial assets in the balance sheet. 
 
Impairment provisions on trade receivables have been disclosed in note 19. 
 
The credit risk on liquid funds such as cash and cash equivalents is limited because the counterparties are banks 
with high credit-ratings assigned by international credit-rating agencies. 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
76 
Notes to the financial statements 
 
21. Financial instruments and treasury risk management (continued) 
 
Interest rate risk  
 
The Group’s interest rate exposure arises mainly from its interest-bearing borrowings. 
 
The Group finances its operations through a mixture of debt associated with working capital facilities and equity.  
The Group is exposed to changes in interest rates on its floating rate working capital facilities. The variability and 
scale of these facilities is such that the Group does not consider it cost effective to hedge against this risk. 
 
The Group also secured a fixed rate mortgage for a 15 year term, 12.5 years remaining, secured on the property 
with an interest rate of 3.04% fixed for the first 10 years, 7.5 years remaining, of the loan, therefore reducing the 
interest rate risk. The interest charge on the mortgage for the year ended 31 March 2022 was £83,000. 
 
On 3 September 2021, the Company took out a term loan of £3,000,000 to fund part of the purchase of the 
acquisitions in the year. The term loan is for a 4 year term secured on the assets of the Group with an interest rate 
of 2.70% above the Bank of England base rate. The interest charge on the term loan for the period to 31 March 
2022 was £43,000. A 1% increase in the interest rate would have resulted in an additional charge of £13,000. 
 
Interest rate sensitivity 
 
The interest rate sensitivity is based upon the Group’s borrowings over the year assuming a 1% increase or decrease 
which is used when reporting interest rate risk internally to key management personnel. 
 
A 1% increase in bank base rates would reduce Group pre-tax profits by £75,000 (2021: £5,000). A 1% decrease 
would have the opposite effect. The Group’s sensitivity to interest rates has changed during the current year due 
to the new 4 year term loan on acquisitions. 
 
Foreign currency risks 
 
The Group operates in a number of markets across the world and is exposed to foreign currency transaction and 
translation risks arising on the purchase and sales of goods in particular with respect to the US dollar and Euro.   
 
Transaction risk arises on income and expenditure in currencies other than the functional currency of each group       
company. The magnitude of this risk is relatively low as the majority of the Group’s income and expenditure are 
denominated in the functional currency. Approximately 0% (2021: 0%) of the Group’s income is denominated in 
US dollars and 2% (2021: 2%) in Euros. Approximately 4% (2021: 5%) of the Group’s expenditure is denominated 
in US dollars and 5% (2021: 4%) in Euros.  
 
Foreign currency sensitivity 
 
A 5% strengthening of sterling would result in a £163,000 (2021: £158,000) increase in profits and equity.  A 5% 
weakening in sterling would result in a £180,000 (2021: £174,000) reduction in profits and equity. 
 
When appropriate the Group utilises currency derivatives to hedge against significant future transactions and cash 
flow. There were no outstanding contracts as at 31 March 2022 or 31 March 2021. 
 
Cash flow and liquidity risk 
 
Liquidity risk arises from the Group’s management of working capital. It is the risk that the Group will encounter 
difficulty in meeting its financial obligations as they fall due. 
 
The Group manages its working capital requirements through overdrafts and invoice finance facilities. These facilities 
were renewed in March 2022 for a further 12 months. The maturity profile of the committed bank facilities is 
reviewed regularly and such facilities are extended or replaced well in advance of their expiry. The Group has 
complied with the terms of these facilities. At 31 March 2022 the Group had available £6,288,000 (2021: 
£6,406,000) of undrawn committed borrowing facilities in respect of which all conditions precedent had been met. 
The Group has a fixed rate mortgage for a 15 year term secured on the property with an interest rate of 3.04% 
fixed for the next 7.5 years of the loan. The Company also took out a term loan of £3,000,000 to fund part of the 
purchase of the acquisitions in the year. The term loan is for a 4 year term secured on the assets of the Group with 
an interest rate of 2.70% above the Bank of England base rate. 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
77 
Notes to the financial statements 
 
21. Financial instruments and treasury risk management (continued) 
 
Financial assets 
 
Financial assets are included in the Statement of financial position within the following headings. These are valued 
at amortised cost and are detailed below. 
 
 
Group 
Company 
 
2022 
2021 
2022 
2021 
 
£000 
£000 
£000 
£000 
 
 
Trade and other receivables 
         12,819  
9,772 
      4,455  
1,866 
Cash and cash equivalents 
840 
6,558 
255 
1 
 
  
 
  
 
Total 
13,659  
16,330 
       4,710  
1,867 
 
Financial liabilities 
 
Financial liabilities are included in the Statement of financial position within the following headings. These are valued 
at amortised cost and are detailed below. 
 
At 31 March 2022 
  
Group 
  
Less 
than 6 
months 
Between 
6 months 
and 1 
year 
Between 
1 and 5 
years 
More 
than 5 
years 
Total 
  
£000 
£000 
£000 
£000 
£000 
  
 
 
 
 
 
Trade payables 
6,211  
             -  
             -  
          -  
6,211  
Accruals 
3,016  
             -  
             -  
          -  
3,016  
Obligations under leases 
153  
150  
864  
 - 
1,167  
Overdraft and invoice financing 
1,762  
             -  
             -  
          -  
1,762  
Loans 
447  
454  
2,670  
1,716  
5,287  
Deferred consideration 
159 
- 
- 
- 
159 
  
  
  
  
  
  
Total 
11,748  
604  
3,534  
1,716  
17,602 
 
At 31 March 2022 contingent consideration of £1,028,000 is held at FVTPL within financial liabilities. The 
contingent consideration is based on quoted investments and is therefore designated as level 1 in the fair value 
hierarchy. For those held at amortised cost, the carrying value approximates the fair value (see Note 8). 
 
At 31 March 2021 
  
Group 
  
Less 
than 6 
months 
Between 
6 months 
and 1 
year 
Between 
1 and 5 
years 
More 
than 5 
years 
Total 
  
£000 
£000 
£000 
£000 
£000 
  
  
  
  
  
  
Trade payables 
5,003 
- 
- 
- 
5,003 
Accruals 
2,480 
- 
- 
 - 
2,480 
Obligations under leases 
119 
118 
906 
- 
1,143 
Overdraft and invoice financing 
- 
- 
- 
- 
- 
Loan 
82 
84 
729 
1,917 
2,812 
  
  
  
  
  
  
Total 
7,684 
202 
1,635 
1,917 
11,438 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
78 
 
Notes to the financial statements 
 
21. Financial instruments and treasury risk management (continued) 
 
The following is the maturity analysis of the undiscounted cash flows: 
 
At 31 March 2022 
 
Group 
 
Less 
than 6 
months 
Between 6 
months 
and 1 year 
Between 1 
and 5 
years 
Over 5 
years 
Total 
 
£000 
£000 
£000 
£000 
£’000 
 
 
Trade payables 
6,211  
             -  
             -  
            -        6,211  
Accruals 
3,016  
             -  
             -  
            -        3,016  
Obligations under leases 
204              194             995  
            -        1,393  
Overdraft and invoice financing 
1,762  
             -  
             -  
            -        1,762  
Loan 
523              523           2,994          1,910        5,950  
Contingent and deferred consideration 
1,187 
- 
- 
- 
1,187 
 
  
  
  
  
  
Total 
12,903  
717  
3,989  
1,910  
19,519 
 
At 31 March 2021 
 
Group 
 
Less 
than 6 
months 
Between 6 
months 
and 1 year 
Between 
1and 5 
years 
Over 5 
years 
Total 
 
£000 
£000 
£000 
£000 
£’000 
 
 
Trade payables 
5,003 
- 
- 
- 
5,003 
Accruals 
2,480 
- 
- 
- 
2,480 
Obligations under leases 
157 
176 
1,070 
41 
1,444 
Overdraft and invoice financing 
- 
- 
- 
- 
- 
Loan 
124 
125 
1,062 
2,765 
4,076 
 
 
 
 
 
 
Total 
7,764 
301 
2,132 
2,806 
13,003 
 
22 Trade and other payables and corporation tax 
 
  
Group 
Company 
  
2022 
2021 
2022 
2021 
  
£000 
£000 
£000 
£000 
  
  
  
  
  
Trade payables 
          6,211  
  
5,003  
          -  
          11  
Social security and other taxes 
             900  
  
1,694  
            1  
 -  
Accrued expenses 
          3,016  
  
2,480  
          18  
 -  
Amounts payable to subsidiary undertakings  
              -  
 -  
          35  
          35  
Corporation tax payable 
              -  
  
329  
          46  
          51  
  
  
  
  
  
Total 
10,127  
9,506  
          100  
          97  
 
The directors consider the carrying amount of trade payables approximates to fair value. Amounts payable to 
subsidiary undertakings are unsecured, interest free and repayable on demand. 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
79 
Notes to the financial statements 
 
23 Lease liabilities 
 
  
Group 
Company 
  
2022 
2021 
2022 
2021 
  
£000 
£000 
£000 
£000 
  
  
  
  
  
Amounts payable under leases 
 
  
  
  
Within one year 
303 
237 
- 
- 
Between two to five years 
864 
906 
- 
- 
  
 
  
  
  
At 31 March 
1,167 
1,143 
- 
- 
 
  
  
Group 
  
£000 
  
  
At 1 April 2021 
1,143 
New lease 
264 
Interest expense 
117 
Lease payments 
(357) 
  
  
At 31 March 2022 
1,167 
 
The Group expensed £146,000 to the consolidated income statement for leases with a lease term of 12 months or 
less. 
 
The additions, depreciation and the carrying values of right-of-use assets are shown in note 16. 
 
24 Borrowings 
 
  
Group 
Company 
  
2022 
2021 
2022 
2021 
 
 
 
 
 
  
£000 
£000 
£000 
£000 
  
  
  
  
  
Bank overdraft 
495 
- 
- 
- 
Borrowings under invoice finance facilities 
1,267 
- 
- 
- 
Borrowings under mortgage and loan repayable within 
one year 
901 
166 
172 
166 
Borrowings under mortgage and loan repayable 
between two to five years 
2,669 
702 
754 
702 
Borrowings under mortgage repayable after more than 
five years 
1,717 
1,944 
1,717 
1,944 
  
 
  
 
  
Total 
7,049 
2,812 
2,643 
2,812 
 
The directors consider the carrying amount of borrowings approximates to fair value. 
 
The borrowings in relation to the bank overdrafts are repayable on demand or within one year.  
 
Borrowings totalling £22,000 (2021: £nil) are denominated in US Dollars, all other borrowings are denominated in 
Sterling. The directors estimate that the fair value of the Group’s borrowings approximates to the carrying value. 
 
On 16 October 2019, the Company took out a mortgage of £3,040,000 to fund part of the purchase of the freehold 
property at Peterborough it previously occupied as a tenant. The mortgage is for a 15 year term secured on the 
property with an interest rate of 3.04% fixed for the first 10 years of the loan. Monthly repayment on the mortgage 
is £21,000 per month. 
 
On 3 September 2021, the Company took out a term loan of £3,000,000 to fund part of the purchase of the 
acquisitions in the year. The term loan is for a 4 year term secured on the assets of the Group with an interest rate 
of 2.70% above the Bank of England base rate. Monthly repayment on the loan is £66,000 per month. 

Creightons Plc    Annual Report 2022 
 
 
80 
Notes to the financial statements 
 
24 Borrowings (continued) 
 
During the year ended 31 March 2022 the invoice finance facilities were increased by £1.5m to accommodate the 
additional funding requirements of Emma Hardie and Brodie & Stone. The invoice finance facility permits the 
drawdown of 85% of eligible debts with an interest rate of 2.19% above the Bank of England base rate. 
 
The weighted interest rates paid were as follows: 
 
 
Group 
Company 
 
2022 
2021 
2022 
2021 
 
% 
% 
% 
% 
 
 
Bank overdrafts 
3.5 
3.5 
- 
- 
Borrowings under invoice finance facilities 
3.0 
3.0 
- 
- 
Borrowings under mortgage 
3.04 
3.04 
3.04 
3.04 
Term loan 
3.70 
- 
- 
- 
 
 
The bank holds a first legal charge dated 16 October 2019 over the freehold property at Peterborough and a 
debenture including fixed charge over all present and freehold lease property. 
 
The bank overdraft is secured by fixed and floating charges over all the assets of the Group.  
 
The invoice finance facility is secured on the trade receivables and a floating charge on all of the assets of the Group. 
 
25 Share capital 
 
  
Ordinary shares of 1p each 
  
£000 
Number 
  
  
  
At 1 April 2020 
647 
64,746,143 
Issued in the year 
1 
106,100 
At 31 March 2021 
648 
64,852,243 
Issued in the year 
49 
4,903,940 
At 31 March 2022 
697 
69,756,183 
 
The Company has one class of ordinary shares which carry no right to fixed income. All of the shares are issued and 
fully paid. The total proceeds from the issue of shares from the exercise of share options in the year was £564,000 
(2021: £5,000).  
 
26 Equity settled share-based payments 
 
The Company has a share option scheme which is open to any employee of the Group. Options granted under the 
scheme are for nil consideration and are exercisable at a price equal to the quoted market price of the Company’s 
shares on the date of the grant except for the share options granted on 08 July 2020 which were issued at a 
discount of 14p to the market price on the date of issue. The vesting period is 3 years. If the options remain 
unexercised after a period of 10 years from the date of grant, the option expires. Options are forfeited if the 
employee leaves the Group before options vest.  
 
Fair value is calculated using the Black-Scholes model as below.   
 
  
Ordinary shares of 1p each 
  
2022 
2021 
  
Number 
Weighted 
average 
exercise 
price 
Number 
Weighted 
average 
exercise 
price 
  
  
  
  
  
Outstanding at the beginning of the period 
11,138,500 
34.00p 
7,964,900 
22.21p 
Granted in the period 
2,495,000 
91.95p 
3,687,500 
58.31p 
Exercised in the period 
(2,303,940) 
24.48p 
(106,100) 
4.39p 
Lapsed in the period 
(1,315,600) 
84.07p 
(407,800) 
31.31p 
  
 
 
  
  
Outstanding at the end of the period 
10,013,960 
44.05p 
11,138,500 
34.00p 
 

Creightons Plc    Annual Report 2022 
 
 
81 
Notes to the financial statements 
 
      26   Equity settled share-based payments (continued) 
 
Share options outstanding at the end of the year have the following expiry dates and exercise prices: 
Granted 
Exercise period 
Number 
Exercise price 
  
  
  
  
Nov-14 
2017 – 2024 
1,300,000 
5.50p 
Sep-15 
2019 – 2025 
50,000 
4.50p 
Oct-18 
2021 – 2028 
3,871,460 
26.80p 
Jul-20 
2023 – 2030 
800,000 
36.00p 
Nov-20 
2023 – 2030 
800,000 
48.00p 
Mar-21 
2024 – 2031 
1,497,500 
74.50p 
Nov-21 
2024 - 2031 
1,295,000 
97.73p 
Mar-22 
2025 – 2032 
400,000 
61.67p 
  
 
  
  
Outstanding at the end of the period 
 
10,013,960 
44.05p 
 
The weighted average share price at the date of exercise for share options exercised during the period was 
101.5p. The options outstanding at 31 March 2022 had a weighted average exercise price of 44.05p, and a 
weighted average remaining contractual life of 7.2 years.  
 
The number of currently exercisable share options at March 22 is 5,221,460 (2021: 1,590,000). 
The weighted average exercise price of current exercisable options is 21.28p.  
 
In the year ended 31 March 2022, options were granted on 10 November 2021 and 24 March 2022. The aggregate 
of the estimated fair values of the options granted on those dates is £2.29m. In the year ended 31 March 2021, 
options were granted on 08 July 2020, 05 November 2020 and 16 March 2021. The aggregate of the estimated 
fair values of the options granted on those dates is £2.15m. 
 
The share options granted during each period have been valued using a Black-Scholes model. The inputs to the 
Black-Scholes model are as follows: 
 
  
Year ended 31-Mar 
  
2022 
 
 
 
 
 
 
 
Issue date 
18-Oct-18 
08-Jul-20 
05-Nov-20 
16-Mar-21 
10-Nov-21 
24-Mar-22 
Weighted average share price 
(pence) 
26.80p 
50.00p 
48.00p 
74.50p 
97.73p 
61.67p 
Weighted average exercise price 
(pence) 
26.80p 
36.00p 
48.00p 
74.50p 
97.73p 
61.67p 
Expected volatility (%) 
38.50% 
49.67% 
50.10% 
40.20% 
37.45% 
42.11% 
Expected life - years 
3 
3 
3 
3 
3 
3 
Risk free rate (%) 
0.75% 
0.75% 
0.75% 
0.75% 
0.32% 
0.32% 
Expected dividends (pence) 
          -  
          -  
 -  
 -  
 -  
 -  
 
  
Year ended 31-Mar 
 
  
2021 
  
  
  
  
  
Issue date 
18-Oct-18 
08-Jul-20 
05-Nov-20 
16-Mar-21 
Weighted average share price (pence) 
26.80p 
50.00p 
48.00p 
74.50p 
Weighted average exercise price (pence) 
26.80p 
36.00p 
48.00p 
74.50p 
Expected volatility (%) 
38.50% 
49.67% 
50.10% 
40.20% 
Expected life - years 
3 
3 
3 
3 
Risk free rate (%) 
0.75% 
0.75% 
0.75% 
0.75% 
Expected dividends (pence) 
          -  
          -  
 -  
 -  
 
Expected volatility was determined by calculating the historical volatility of the share price over a basket of similar 
businesses over the previous two years. 
 
The Group recognised total expenses of £330,000 (2021: £195,000) related to share-based payments. 

Creightons Plc    Annual Report 2022 
 
 
82 
Notes to the financial statements 
 
27 Retirement benefit scheme 
 
The Group operates defined contribution schemes for employees. The assets of the schemes are held separately 
from those of the Group. The Group also entered into an auto-enrolment pension scheme on 1 April 2014.  
 
The charge in the consolidated income statement in the year was £484,000 (2021: £400,000) and cash contributions 
were £470,000 (2021: £395,000). 
 
28 Capital commitments 
 
 
Group 
Company 
 
2022 
2021 
2022 
2021 
 
£000 
£000 
£000 
£000 
 
 
 
 
 
Contracts placed for future capital expenditure not 
provided for in the financial statements 
396 
101 
- 
- 
 
29 Related party transactions 
 
 
Transactions between the parent company and its subsidiaries 
 
The amounts owed by and to subsidiary companies are:  
 
 
2022 
2021 
 
£000 
£000 
 
 
 
Amounts receivable from subsidiary undertakings 
4,455 
1,856 
 
 
 
Amounts payable to subsidiary undertakings 
(35) 
(35) 
 
During the year ended 31 March 2022 the company transferred £Nil (2021 - £5,000) from the proceeds of the 
exercise of share options to Potter & Moore Innovations Limited. The company received a dividend of £428,000 
(2021: £421,000) from Potter & Moore Innovations Limited. 
 
During the year ended 31 March 2022 the company charged rental charges of £350,000 (2021: £350,000) to Potter 
& Moore Innovations Limited. 
 
 
Carty Johnson Limited 
 
Carty Johnson Limited, a company of which Mr Johnson is a Director and controlling shareholder provides internet 
support services. The following amounts were charged in the year: 
 
 
Year 
ended  
31-Mar  
Year  
ended 
31-Mar 
 
2022 
2021 
 
£000 
£000 
 
 
 
Charges for internet support services 
37 
30 
 
Amounts owed to Carty Johnson Limited 
 
  
Year 
ended  
31-Mar  
Year 
ended  
31-Mar  
  
2022 
2021 
  
£000 
£000 
  
  
  
Amounts payable 
          -  
- 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
83 
Notes to the financial statements 
 
 
29    Related party transactions (continued) 
 
 
Saxon Coast Consultants Limited 
 
Saxon Coast Consultants Limited, a company of which Mr O’Shea is a Director and a controlling shareholder provides 
company secretarial services. The following amounts were charged in the year: 
 
 
Year 
ended  
31-Mar  
Year  
ended 
31-Mar 
 
2022 
2021 
 
£000 
£000 
 
 
 
Charges for company secretarial services 
23 
10 
 
Details of the remuneration paid to related parties (as well as any salaries and bonuses waived) is included in the 
Directors Remuneration Report on pages 26 to 36. 
  
Remuneration of key management personnel 
 
The remuneration of the Directors, who are the key management personnel of the Group, is set out below in 
aggregate for each of the categories specified in IAS 24, ‘Related Party Disclosure’.  Further information about the 
remuneration of individual directors is provided in the audited part of the Directors’ Remuneration Report on 
pages 26 to 35. 
 
 
Year  
ended  
31-Mar 
Year  
ended  
31-Mar 
 
2022 
2021 
 
£000 
£000 
 
 
 
Salaries and other short term benefits 
557 
928 
 
 
 
Total 
557 
928 
 
30 Notes supporting the cash flow statement 
 
 
Group 
 
 
Analysis of changes in net debt 
 
 
Overdraft 
Invoice 
Financing 
Mortgage 
Loan 
Total 
 
£000 
£000 
£000 
£000 
£000 
 
 
 
 
 
 
At 1 April 2021 
 -  
 -  
2,812  
          -  
      2,812  
Cash flows 
495  
1,267  
 (253) 
2,603  
      4,112  
Interest accruing 
 -  
 -  
83  
42  
         125  
 
  
  
  
  
  
At 31 March 2022 
495 
1,267 
2,642 
2,645 
7,049 
 
 
 
Overdraft 
Mortgage 
Total 
 
£000 
£000 
£000 
 
 
 
 
At 1 April 2020 
554 
2,975 
3,529 
Cash flows 
(554) 
(252) 
(806) 
Interest accruing 
- 
89 
89 
 
 
 
 
At 31 March 2021 
- 
2,812 
2,812 
 
The movement in lease liabilities in the year is analysed per note 23. 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
84 
  Notes to the financial statements 
 
31 Deferred tax 
 
The movement in deferred tax provision is analysed as follows. 
 
 
Group 
 
£000 
 
 
At 1 April 2020 
29 
Recognised in the income statement 
56 
Recognised directly through retained earnings 
(424) 
 
 
At 31 March 2021 
(339) 
 
 
Recognised in the income statement 
214 
Recognised directly through equity 
243 
Deferred tax on intangibles 
2,522 
 
 
At 31 March 2022 
2,640 
 
Deferred tax is represented by: 
 
 
Year  
ended  
31-Mar 2022 
Year  
ended  
31-Mar 2021 
 
£000 
£000 
Capital allowances in advance of depreciation 
629 
333 
Share based payments 
(497) 
(662) 
Acquisitions 
2,522 
- 
Other temporary differences 
(14) 
(10) 
 
 
 
Net deferred tax (asset) / liability 
2,640 
(339) 
 
On 3 March 2021, it was substantively enacted that the rate of corporation tax from 1 April 2023 would increase 
from 19% to 25%, and therefore this has been considered when calculating deferred tax at the reporting date. 
Deferred tax balances at the reporting date are measured at 25% (2021: 19%). 
      
  
Accelerated 
tax 
depreciation 
PPE 
Provision 
Share 
based 
payment 
Acquisitions 
Total 
  
£000 
£000 
£000 
£000 
£000 
At 1 April 2021 
304  
 (10) 
 (633) 
    -  
 (339) 
Charged to profit 
325  
 (4) 
 (107) 
-  
214  
Recognised in goodwill 
- 
- 
- 
2,522  
2,522  
Credited directly through equity 
- 
 - 
243  
                 -  
243  
At 31 Mar 2022 
629  
 (14) 
 (497) 
2,522  
2,640  
 
Deferred tax on acquisitions relates to the deferred tax liability in relation to the valuation of brands acquired 
during the year. Brands of £10,088,000 were acquired during the year, see Note 8 for further details. 
 
The movement in the deferred tax assets and liabilities during the prior year is shown below: 
 
  
Accelerated 
tax 
depreciation 
Provision 
Share based 
payment 
Total 
  
£000 
£000 
£000 
£000 
At 1 April 2020 
229 
(5) 
(195) 
29 
Charged to profit 
75 
(5) 
(14) 
56 
Credited directly through equity 
- 
- 
(424) 
(424) 
At 31 Mar 2021 
304 
(10) 
(633) 
(339) 
 
 

Creightons Plc    Annual Report 2022 
 
 
85 
Notes to the financial statements 
 
31 Deferred tax (continued) 
 
The deferred tax charged/(credited) to other comprehensive income during the year is as follows: 
 
  
Year ended 
31 March 
2022 
Year ended 
31 March 
2021 
  
£000 
£000 
Tax on items taken directly through equity 
243 
(424) 
 
32 Operating leases 
 
Company 
 
The company has entered into an operating lease with its subsidiary Potter & Moore Innovations Ltd following the 
purchase of the Peterborough site in October 2019. The lease has a term of 20 years. 
 
Future minimum rentals receivable under operating leases as at 31 March are as follows: 
 
 
2022 
2021 
Within one year 
350 
350 
Between one and two years 
350 
350 
Between two and three years 
350 
350 
Between three and four years 
350 
350 
Between four and five years 
350 
350 
More than five years 
4,400 
4,750 
 
33 Guarantees and other financial commitments 
 
The Group has given a class guarantee facility with its bankers to HMRC in respect of import duties and VAT with a limit 
of £100,000. 
  
The Group has entered into two cross guarantees with various other group companies to secure their banking facilities 
one dated 10 August 2016, and one dated 25 March 2004. 
  
The Group has entered into a purchase credit card facility via its bankers with a limit of £30,000. 
 
34 Employee Beneficial Trust (EBT) 
 
The company created an Employee Beneficial Trust on 29 October 2021. The Trust was created to purchase and hold 
shares in Creightons plc to satisfy share awards under the Groups share option scheme. During the year the EBT 
purchased 215,259 ordinary shares in Creightons plc at a cost of £0.24m, an average price per share of £1.09. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Creightons Plc    Annual Report 2022 
 
 
86 
Directors and Advisers  
 
Directors 
 
William O McIlroy  
 
 
 
 
 
Chairman 
Bernard JM Johnson 
 
 
 
 
 
Managing Director 
William T Glencross 
 
 
 
 
 
Non-executive Director 
 
 
 
Nicholas DJ O’Shea 
 
 
 
 
 
Non-executive Director 
Philippa Clark 
 
 
 
 
 
 
Deputy Managing Director 
Martin Stevens 
 
 
 
 
 
 
Deputy Managing Director 
Paul Forster 
 
 
 
 
 
 
Non-executive Director 
 
Registered Office and number 
 
 
 
 
Company Secretary 
 
1210 Lincoln Road 
 
 
 
 
 
Saxon Coast Consultants Ltd 
Peterborough 
 
 
 
 
 
 
 
PE4 6ND  
 
 
 
 
 
 
 
Registered in England & Wales No 1227964  
 
 
 
 
Auditor  
 
 
 
 
 
 
Registrars 
 
Mazars LLP 
 
 
 
 
 
 
Link Group 
The Pinnacle 
 
 
 
 
 
 
10th Floor 
160 Midsummer Boulevard 
 
 
 
 
Central Square 
Milton Keynes 
 
 
 
 
 
 
29 Wellington Street 
MK9 1FF  
 
 
 
 
 
 
Leeds  
LS1 4DL 
 
Bankers 
 
 
 
 
 
 
Solicitors 
 
HSBC Bank Plc 
 
 
 
 
 
 
Marriott Harrison 
Cathedral Square  
 
 
 
 
 
11 Staple Inn 
Peterborough 
 
 
 
 
 
 
London  
 
 
PE1 1XL  
 
 
 
 
 
 
WC1V 7QH  
 
 
 
 
 
 
 
 
 
 
 
 
Financial Advisers 
 
 
 
 
 
 
 
 
Greenwoods 
Beaumont Cornish Ltd 
 
 
 
 
 
30 City Road 
Building 3 
 
 
 
 
 
 
Peterborough 
566 Chiswick High Road 
 
 
 
 
 
PE1 1JE 
London  
 
 
 
 
 
 
 
W4 5YA