Choice Hotels International is a leading hotel franchisor with a rich heritage spanning over eight decades. The company, through its subsidiaries, primarily operates through two segments - Hotel Franchising and Management, and Other Segments. Under its vast portfolio of brand names, including Comfort Inn, Quality, Clarion, and Cambria Hotels, Choice Hotels franchises lodging properties across the globe. In addition, the company also offers cloud-based property management software to non-franchised hoteliers. Regarded as a pioneer of the hospitality industry, Choice Hotels was founded in 1939 and maintains its headquarters in Rockville, Maryland.