Quarterlytics / Financial Services / Banks - Regional / ChoiceOne Financial Services, Inc. / FY2010 Annual Report

ChoiceOne Financial Services, Inc.
Annual Report 2010

COFS · NASDAQ Financial Services
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Industry Banks - Regional
Employees 605
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FY2010 Annual Report · ChoiceOne Financial Services, Inc.
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CHOICEONE FINANCIAL SERVICES, INC. 

2010 

ANNUAL REPORT TO SHAREHOLDERS 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHOICEONE FINANCIAL SERVICES, INC. 

2010 Annual Report to Shareholders 

Contents 

To Our Shareholders................................................................................................................................  1

About ChoiceOne Financial Services, Inc...............................................................................................  1

Stock Information ....................................................................................................................................  1

Selected Financial Data ...........................................................................................................................  3

Management’s Discussion and Analysis of Financial Condition and Results of Operations..................  4

Management’s Report on Internal Control Over Financial Reporting ....................................................  18

Report of Independent Registered Public Accounting Firm....................................................................  19

Consolidated Financial Statements..........................................................................................................  20

Notes to Consolidated Financial Statements ...........................................................................................  24

Corporate and Shareholder Information ..................................................................................................  48

Directors and Officers..............................................................................................................................  49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TO OUR SHAREHOLDERS 

This 2010 Annual Report to Shareholders contains our audited financial statements, detailed financial review and all of the information 
that regulations of the Securities and Exchange Commission (the “SEC”) require to be presented in annual reports to shareholders.  For 
legal purposes, this is the ChoiceOne Financial Services, Inc. 2010 Annual Report to Shareholders.  Although attached to our proxy 
statement, this report is not part of our proxy statement, is not considered to be soliciting material and is not considered to be filed with 
the SEC except to the extent that it is expressly incorporated by reference in a document filed with the SEC.  Shareholders who would 
like to receive even more detailed information than that contained in this 2010 Annual Report to Shareholders are invited to request 
our Annual Report on Form 10-K. 

Our  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2010,  including  the  financial  statements  and  financial 
statement  schedules,  will  be  provided  to  any  shareholder,  without  charge,  upon  written  request  to  Mr.  Thomas  Lampen, 
Treasurer, ChoiceOne Financial Services, Inc., 109 East Division Street, Sparta, Michigan 49345. 

ABOUT CHOICEONE FINANCIAL SERVICES, INC. 

ChoiceOne  Financial  Services,  Inc.  is  a  single-bank  holding  company.    Its  principal  banking  subsidiary,  ChoiceOne  Bank  (Sparta, 
Michigan),  primarily  serves  communities  in  portions  of  Kent,  Muskegon,  Newaygo,  and  Ottawa  counties  in  Michigan  where  the 
Bank’s offices are located and the areas immediately surrounding those communities.  Currently the Bank serves those markets through 
thirteen full-service offices.  ChoiceOne Insurance Agencies, Inc. is a wholly-owned subsidiary of ChoiceOne Bank and sells insurance 
and investment products.  ChoiceOne Mortgage Company of Michigan, formerly a wholly-owned subsidiary of ChoiceOne Bank, was 
formed on January 1, 2002 and was engaged in mortgage lending.  As of December 31, 2008, ChoiceOne consolidated the operations 
of ChoiceOne Mortgage Company of Michigan into ChoiceOne Bank and eliminated the separate mortgage company subsidiary. 

ChoiceOne’s  business  is  primarily  concentrated  in  a  single  industry  segment  –  banking.    ChoiceOne  Bank  is  a  full-service  banking 
institution that offers a variety of deposit, payment, credit and other financial services to all types of customers.  These services include 
time, savings, and demand deposits, safe deposit services, and automated transaction machine services.  Loans, both commercial and 
consumer, are extended primarily on a secured basis to corporations, partnerships and individuals.  Commercial lending covers such 
categories  as  business,  industry,  agricultural,  construction,  inventory  and  real  estate.    ChoiceOne  Bank’s  consumer  loan  department 
(and  ChoiceOne  Mortgage  Company  of  Michigan  through  December  31,  2008)  makes  direct  loans  to  consumers  and  purchasers  of 
residential property. 

The  principal  source  of  revenue  for  ChoiceOne  is  interest  and  fees  on  loans.    On  a  consolidated  basis,  interest  and  fees  on  loans 
accounted  for  69%,  70%,  and  74%  of  total  revenues  in  2010,  2009,  and  2008,  respectively.    Interest  from  securities  accounted  for 
10%, 11%, and 12% of total revenues in 2010, 2009, and 2008, respectively. 

STOCK INFORMATION 

Several brokers trade ChoiceOne’s common shares in the over-the-counter bulletin board market.  There is no well-established public 
trading market for the shares and trading activity is infrequent.  ChoiceOne’s trading volume and recent share price information can be 
viewed under the symbol ‘COFS.OB’ on certain financial websites. 

The range of high and low bid prices for shares of common stock for each quarterly period during the past two years is as follows: 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

2010 

2009 

Low 

High 

Low 

$ 7.75
8.30
9.50
10.25

$ 9.00
10.10
11.00
12.25

$ 4.25
5.65
7.75
7.50

High 
$ 10.01 
8.00 
9.50 
9.00 

The prices listed above are over-the-counter market quotations reported to ChoiceOne by its market makers listed in this annual report. 
The  over-the-counter  market  quotations  reflect  inter-dealer  prices  without  retail  markup,  markdown  or  commission  and  may  not 
necessarily represent actual transactions. 

As of February 28, 2011, there were 3,281,944 shares of ChoiceOne Financial Services, Inc. common stock issued and outstanding.  
As of February 28, 2011, there were 824 shareholders of record of ChoiceOne Financial Services, Inc. common stock. 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes cash dividends declared per share of common stock during 2010 and 2009: 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 
     Total 

2010 
$ 0.12      
0.12      
0.12      
0.12      
$ 0.48      

2009 
$ 0.12     
0.12     
0.12     
0.12     
$ 0.48     

ChoiceOne’s principal source of funds to pay cash dividends is the earnings and dividends paid by ChoiceOne Bank.  ChoiceOne Bank 
is restricted in its ability to pay cash dividends under current banking regulations.  See Note 21 to the consolidated financial statements 
for a description of these restrictions.  Based on information presently available, management expects ChoiceOne to declare and pay 
regular quarterly cash dividends in 2011, although the amount of the quarterly dividends will be dependent on market conditions and 
ChoiceOne’s requirements for cash and capital, among other things. 

2 

 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
SELECTED FINANCIAL DATA 

(Dollars in thousands) 

2010 

2009 

2008 

2007 

2006 

For the year 
   Net interest income ............................................ $
   Provision for loan losses....................................
   Noninterest income............................................
   Noninterest expense...........................................
   Income before income taxes ..............................
   Income tax expense/(benefit).............................
   Net income.........................................................
   Cash dividends declared ....................................

16,995 
3,950 
5,569 
15,249 
3,365 
654 
2,711 
1,572 

$ 15,996 
4,875 
5,421 
15,259 
1,283 
(195) 
1,478 
1,563 

Per share * 
   Basic earnings.................................................... $
   Diluted earnings.................................................
   Cash dividends declared ....................................
   Shareholders’ equity (at year end) .....................

0.83 
0.83 
0.48 
16.56 

$

0.45 
0.45 
0.48 
16.21 

Average for the year 
   Securities ........................................................... $
   Gross loans ........................................................
   Deposits .............................................................
   Federal Home Loan Bank advances ..................
   Shareholders’ equity ..........................................
   Assets.................................................................

At year end 
   Securities ........................................................... $
   Gross loans ........................................................
   Deposits .............................................................
   Federal Home Loan Bank advances ..................
   Shareholders’ equity ..........................................
   Assets.................................................................

86,437 
315,031 
374,274 
16,477 
54,012 
469,484 

94,979 
316,940 
389,884 
8,473 
54,313 
480,524 

$ 76,934 
320,328 
347,007 
28,857 
53,115 
453,876 

$ 78,987 
322,716 
365,010 
21,980 
52,926 
465,915 

$

$

$

$

$

$

$

$

15,331 
3,475 
4,083 
14,711 
1,228 
(207) 
1,435 
2,202 

0.44 
0.44 
0.68 
16.08 

85,086 
326,420 
347,190 
38,803 
53,411 
465,741 

81,941 
325,977 
346,998 
39,957 
52,185 
463,551 

$

$

15,143 
2,035 
6,481 
15,070 
4,519 
939 
3,580 
2,200 

1.11 
1.10 
0.68 
16.45 

8,748 
200 
2,877 
8,698 
2,727 
639 
2,088 
1,397 

1.09 
1.09 
0.68 
15.85 

84,059 
328,335 
358,244 
27,061 
52,205 
465,143 

$ 57,407 
205,851 
222,287 
26,073 
27,349 
288,407 

87,725 
328,358 
351,844 
35,933 
53,142 
470,155 

$ 81,417 
331,631 
366,380 
23,908 
51,519 
466,650 

Selected financial ratios 
   Return on average assets....................................
   Return on average shareholders’ equity.............
   Cash dividend payout as a percentage 
      of net income ..................................................
   Shareholders’ equity to assets (at year end).......

0.58% 
5.02 

0.33% 
2.78 

0.31% 
2.69 

0.77% 
6.86 

0.72% 
7.63

57.99 
11.30 

105.75 
11.36 

153.45 
11.26 

61.45 
11.30 

66.91
11.04

*  Per share amounts are retroactively adjusted for the effect of stock dividends and stock splits. 

In  November  2006,  ChoiceOne  merged  with  Valley  Ridge  Financial  Corp.    Accordingly,  two  months  of  combined  operations  are 
included  in  the  2006  results  of  operations  and  all  assets  acquired  and  liabilities  assumed  from  Valley  Ridge  Financial  Corp.  are 
included in the 2006 year-end balance sheet. 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

The  following  discussion  is  designed  to  provide  a  review  of  the  consolidated  financial  condition  and  results  of  operations  of 
ChoiceOne  Financial  Services,  Inc.  ("ChoiceOne"  or  the  “Company”),  and  its  wholly-owned  subsidiaries,  ChoiceOne  Bank  (the 
"Bank"),  ChoiceOne  Insurance  Agencies,  Inc.  (the  "Insurance  Agency"),  and  ChoiceOne  Mortgage  Company  of  Michigan  (the 
“Mortgage Company”).  As of December 31, 2008, ChoiceOne consolidated the operations of the Mortgage Company into the Bank 
and  eliminated  the  mortgage  company  subsidiary.    This  discussion  should  be  read  in  conjunction  with  the  consolidated  financial 
statements and related footnotes. 

FORWARD-LOOKING STATEMENTS 

This discussion and other sections of this annual report contain forward-looking statements that are based on management’s beliefs, 
assumptions, current expectations, estimates and projections about the financial services industry, the economy, and ChoiceOne itself.  
Words  such  as  "anticipates,"  "believes,"  "estimates,"  "expects,"  "forecasts,"  "intends,"  "is  likely,"  "plans,"  "predicts,"  "projects," 
"may,"  "could,"  variations  of  such  words  and  similar  expressions  are  intended  to  identify  such  forward-looking  statements.  
Management’s determination of the provision and allowance for loan losses, the carrying value of goodwill and loan servicing rights, 
and the fair value of investment securities (including whether any impairment on any investment security is temporary or other than 
temporary)  and  management’s  assumptions  concerning  pension  and  other  postretirement  benefit  plans  involve  judgments  that  are 
inherently forward-looking.  All of the information concerning interest rate sensitivity is forward-looking.  These statements are not 
guarantees of future performance and involve certain risks, uncertainties and assumptions ("risk factors") that are difficult to predict 
with regard to timing, extent, likelihood, and degree of occurrence.  Therefore, actual results and outcomes may materially differ from 
what may be expressed, implied or forecasted in such forward-looking statements.  Furthermore, ChoiceOne undertakes no obligation 
to update, amend, or clarify forward-looking statements, whether as a result of new information, future events, or otherwise. 

Risk  factors  include,  but  are  not  limited  to,  the  risk  factors  discussed  in  Item  1A  of  the  Company’s  Annual  Report  on  Form  10-K; 
changes in interest rates and interest rate relationships; demand for products and services; the degree of competition by traditional and 
non-traditional competitors; changes in banking laws and regulations; changes in tax laws; changes in prices, levies, and assessments; 
the impact of technological advances; governmental and regulatory policy changes; the outcomes of pending and future litigation and 
contingencies;  trends  in  customer  behavior  as  well  as  their  abilities  to  repay  loans;  changes  in  the  local  and  national  economies; 
changes  in  market  conditions;  the  possibility  that  anticipated  cost  savings  and  revenue  enhancements  from  the  merger  with  Valley 
Ridge Financial Corp. may not be realized in full or at all or within the expected time frames; the level and timing of asset growth; 
various other local and global uncertainties such as acts of terrorism and military actions; and current uncertainties and fluctuations in 
the financial markets and stocks of financial services providers due to concerns about capital and credit availability and concerns about 
the  Michigan  economy  in  particular.    These  are  representative  of  the  risk  factors  that  could  cause  a  difference  between  an  ultimate 
actual outcome and a preceding forward-looking statement. 

CRITICAL ACCOUNTING POLICIES AND ESTIMATES 

The  purpose  of  this  section  of  the  annual  report  is  to  provide  a  narrative  discussion  about  the  Company’s  financial  condition  and 
results of operations during 2010.  Management’s discussion and analysis of financial condition and results of operations as well as 
disclosures found elsewhere in the annual report are based upon the Company’s consolidated financial statements, which have been 
prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of  America.  The  preparation  of  these 
financial  statements  requires  the  Company  to  make  estimates  and  judgments  that  affect  the  reported  amounts  of  assets,  liabilities, 
revenues  and  expenses.  Material  estimates  that  are  particularly  susceptible  to  significant  change  in  the  near-term  relate  to  the 
determination of the allowance for loan losses and loan servicing rights.  Actual results could differ from those estimates.  

Securities 
Securities  available  for  sale  may  be  sold  prior  to  maturity  due  to  changes  in  interest  rate,  prepayment  risks,  yield,  availability  of 
alternative investments, liquidity needs, credit rating changes, or other factors.  Securities classified as available for sale are reported at 
their fair value.  Declines in the fair value of securities below their cost that are considered to be “other than temporary” are recorded 
as losses in the income statement.  In estimating whether a fair value decline is considered to be “other than temporary,” management 
considers the length of time and extent that the security’s fair value has been less than its carrying value, the financial condition and 
near term prospects of the issuer, and the Bank’s ability and intent to hold the security for a period of time sufficient to allow for any 
anticipated recovery in fair value. 

Market  values  for  securities  available  for  sale  are  obtained  from  outside  sources  and  applied  to  individual  securities  within  the 
portfolio.  The difference between the amortized cost and the fair value of securities is recorded as a valuation adjustment and reported 
net of tax effect in other comprehensive income. 

4 

 
 
 
 
 
 
 
Allowance for Loan Losses 
The allowance for loan losses is maintained at a level believed adequate by management to absorb probable incurred losses inherent in 
the  consolidated  loan  portfolio.  Management’s  evaluation  of  the  adequacy  of  the  allowance  is  an  estimate  based  on  reviews  of 
individual loans, assessments of the impact of current economic conditions on the portfolio and historical loss experience of seasoned 
loan portfolios.  

Management believes the accounting estimate related to the allowance for loan losses is a “critical accounting estimate” because (1) 
the  estimate  is  highly  susceptible  to  change  from  period  to  period  because  of  assumptions  concerning  the  changes  in  the  types  and 
volumes of the portfolios and current economic conditions and (2) the impact of recognizing an impairment or loan loss could have a 
material effect on the Company’s assets reported on the balance sheet as well as its net income. 

Loan Servicing Rights 
Loan servicing rights represent the estimated value of servicing loans that are sold with servicing retained by ChoiceOne.  Servicing 
rights are expensed in proportion to, and over the period of, estimated net servicing revenues.  Management’s accounting treatment of 
loan servicing rights is estimated based on current prepayment speeds that are typically market driven. 

Management  believes  the  accounting  estimate  related  to  loan  servicing  rights  is  a  “critical  accounting  estimate”  because  (1)  the 
estimate is highly susceptible to change from period to period because of significant changes within long-term interest rates affecting 
the prepayment speeds for current loans being serviced and (2) the impact of recognizing an impairment loss could have a material 
effect  on  ChoiceOne’s  net  income.    Management  has  obtained  a  third-party  valuation  of  its  loan  servicing  rights  to  corroborate  its 
current carrying value at the end of each reporting period. 

Goodwill 
Generally  accepted  accounting  principles  require  that  the  fair  value  of  the  assets and liabilities of an acquired entity be recorded at 
their fair value on the date of acquisition.  The fair values are determined using both internal computations and information obtained 
from outside parties when deemed necessary.  The net difference between the price paid for the acquired company and the net value of 
its  balance  sheet  is  recorded  as  goodwill.    Generally  accepted  accounting  principles  also  require  that  goodwill  be  evaluated  for 
impairment on an annual basis or more frequently whenever events or changes in circumstances indicate that the carrying value may 
not be recoverable. 

Management performed its annual review of goodwill as of June 30, 2010.  ChoiceOne engaged an outside consulting firm to perform 
a goodwill impairment analysis.  The following steps were used in the valuation: determination of the reporting unit, determination of 
the appropriate standard of value, determination of the appropriate level of value, calculation of fair value, and comparison of the fair 
value computed to the equity carrying value.  The standard of value used in the valuation was fair value as determined by generally 
accepting  accounting  principles.    The  appropriate  level  of  value  was  determined  to  be  the  controlling  interest  level.    The  appraisal 
methodology used to calculate the fair value included the following valuation approaches: 

Income  Approach:  A  discounted  cash  flow  value  was  calculated  based  on  earnings  capacity.    The  discount  rate  used  for  the 
calculation was 12.70%.  The discount rate was based on a risk free rate adjusted for both external and internal risk factors.  The 
growth assumption for assets was 0% for the first year and 2% in subsequent years.  In addition, it was assumed that cost savings 
of 20% of noninterest expense would occur as a result of synergies and cost reductions from a change in control.  The cost savings 
assumption  percentage  was  based  on  estimated  cost  savings  for  bank  and  thrift  merger  and  acquisition  transactions  that  were 
announced from January 1, 2007 through June 30, 2010. 

Market  Approach:  The  analysis  was  based  on  price-to-earnings  multiples,  price-to-tangible-book-value  ratios,  and  core  deposit 
premiums for selected bank sale transactions. 

The Asset Approach was also an approach reviewed, but it was not used in determining the fair value since it did not render a control 
level  indication  of  value.    The  results  from  the  valuation  approaches  were  used  to  calculate  an  estimate  of  the  fair  value  of 
ChoiceOne’s equity.  The fair value was compared to the carrying value of equity to determine whether the Step 1 test under generally 
accepted accounting principles that govern the valuation of goodwill was passed.  The goodwill analysis determined that the fair value 
of  ChoiceOne’s  equity  exceeded  the  carrying  value  by  4.6%.    Based  on  this  assessment,  management  believed  that  there  was  no 
indication of goodwill impairment. 

Taxes 
Income taxes include both a current and deferred portion.  Deferred tax assets and liabilities are recorded to account for differences in 
the  timing  of  the  recognition  of  revenues  and  expenses  for  financial  reporting  and  tax  purposes.    Generally  accepted  accounting 
principles require that deferred tax assets be reviewed to determine whether a valuation allowance should be established using a “more 

5 

 
 
 
 
 
 
 
 
 
 
likely than not” standard.  Based on its review of ChoiceOne’s deferred tax assets as of December 31, 2010, management determined 
that a valuation allowance of $87,000 was necessary. 

MERGER WITH VALLEY RIDGE FINANCIAL CORP. 

On  November  1,  2006,  ChoiceOne  merged  with  Valley  Ridge  Financial  Corp.  (“VRFC”).    At  the  time  of  the  merger,  VRFC  was 
roughly equal in size in terms of assets with ChoiceOne.  The 2006 results of operations include two months of combined financial 
results after the close of the merger and the 2006 year-end balance sheet includes all of the assets acquired and all of the liabilities 
assumed  from  VRFC  in  the  merger.    Therefore,  a  comparison  of  2006  financial  condition  and  results  of  operations  to  the financial 
condition and results of operations for any subsequent year is materially affected as a result of the merger.  The increase in the total 
allowance for loan losses in 2006 was related to the allowance of $1,751,000 acquired from the merger with VRFC in November 2006. 

Summary 

(Dollars in thousands) 

RESULTS OF OPERATIONS 

Year ended December 31 

2010 
16,995  
Net interest income ................................................................
Provision for loan losses................................................................
(3,950 ) 
Noninterest income................................................................ 5,569  
Noninterest expense................................................................(15,249 ) 
Income tax (expense)/benefit...........................................................
(654 ) 
2,711  
Net income................................................................$

$

$

$

2009
15,996 
(4,875) 
5,421 
(15,259) 
195 
1,478 

$

$

2008
15,331 
(3,475) 
4,083 
(14,711) 
207 
1,435 

Return on average assets................................................................0.58 % 
Return on average equity ................................................................5.02 % 

2010 

2009
0.33% 
2.78% 

2008
0.31% 
2.69% 

Net income for 2010 was $2,711,000, which represented a $1,233,000 or 84% increase from 2009.  The growth in net income resulted 
from increases in net interest income and noninterest income while decreases occurred in the provision for loan losses and noninterest 
expense in 2010 compared to 2009.  The increase in net interest income was due to growth in average earning assets and an increase in 
ChoiceOne’s net interest spread in 2010 compared to the prior year.  The expansion in noninterest income was due to higher levels of 
gains on sales of loans and gains on sales of securities in 2010 than in 2009.  The decrease in the provision for loan losses resulted 
from  lower  net  charge-offs  in  2010  than  in  2009  and  a  $5.6  million  reduction  in  nonperforming  loans  from  December  31,  2009  to 
December  31,  2010.    The  small  decline  in  noninterest  expense  was  due  to  lower  occupancy  and  equipment  expense,  loan  and 
collection  expense,  and  FDIC  insurance  expense,  offset  by  increases  in  salaries  and  benefits  and  various  other  expenses  in  2010 
compared to the prior year. 

Net income for 2009 was $1,478,000, which represented a $43,000 or 3% increase from 2008.  The increase in net income resulted 
from increased net interest income and noninterest income in 2009, which was offset by a higher provision for loan losses and higher 
noninterest  expense  in  2009  than  in  2008.    The  growth  in  net  interest  income  was  due  to  an  increase  in  ChoiceOne’s  net  interest 
spread, which was partially offset by lower average earning assets in 2009 than in 2008.  The expansion in noninterest income was due 
to an increase in gains on sales of loans and gains on sales of securities in 2009 compared to the prior year.  Noninterest income was 
affected in 2008 by $867,000 of securities losses related to money market preferred securities.  The increase in the provision for loan 
losses was caused by a higher level of charge-offs in 2009 than in 2008.  The growth in noninterest expense was due to increased FDIC 
insurance expense and costs related to carrying other real estate properties and loan collection expenses. 

Dividends 
Cash dividends of $1,572,000 or $0.48 per common share were declared in 2010, compared to $1,563,000 or $0.48 per common share 
in 2009 and $2,202,000 or $0.68 per common share in 2008.  Dividends declared were $0.12 per share in each quarter in 2010 and 
2009, compared to $0.17 per share in each quarter in 2008.  The dividend reduction in 2009 was believed prudent based on the Board 
of Directors’ desire to retain more capital due to the uncertainty of Michigan’s economy.  The dividend yield on ChoiceOne’s common 
stock was 4.79% in 2010, compared to 6.66% in 2009 and 6.50% in 2008. The cash dividend payout as a percentage of net income 
was 58% in 2010, compared to 106% in 2009 and 153% in 2008. 

ChoiceOne’s  principal  source  of  funds  to  pay  cash  dividends  is  the  earnings  of  the  Bank.  The  availability  of  these  earnings  is 
dependent  upon  the  capital  needs,  regulatory  constraints  and  other  factors  involving  the  Bank.    Regulatory  constraints  include  the 
maintenance  of  minimum  capital  ratios  and  limits  based  on  net  income  and  retained  earnings  of  the  Bank  for  the  past  three  years. 
ChoiceOne  expects  to  pay  quarterly  cash  dividends  in  2011  to  shareholders  based  on  the  actual  earnings  of  the  Bank,  although  the 
amount of the quarterly dividends will be dependent on market conditions and ChoiceOne’s requirements for cash and capital, among 
other things. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
Table 1 – Average Balances and Tax-Equivalent Interest Rates 

(Dollars in thousands) 

2010 

Year ended December 31 
2009 

2008 

Average 
Balance 

Interest 

Average 
Rate 

  Average 
Balance 

Average 
Rate 

  Average 
Balance 

Interest 

Interest 

Average 
Rate 

Assets 
   Loans (1) (2) ................................ $ 315,031 $ 19,103
   Taxable securities (3)...................
50,997
1,460
   Tax-exempt securities (1).............
35,440
2,110
   Other ............................................
6,498
22
      Interest-earning assets ...............
407,966
22,695
   Noninterest-earning assets (4)......
61,518
      Total assets................................ $ 469,484

6.06% $ 320,328$ 19,944
1,390
34,115
2.86 
2,669
42,819
5.95 
7
2,695
0.34 
399,957 24,010
5.56 

53,919
$ 453,876

6.23%  $ 326,420 $ 22,677
2,105
39,160
4.07 
2,609
45,926
6.23 
66
2,527
0.26 
414,033
27,457
6.00 
51,708
$ 465,741

6.95% 
5.38 
5.68 
2.61 
6.63 

Liabilities and Shareholders’ Equity
   Interest-bearing 
      demand deposits........................ $ 108,522
   Savings deposits...........................
40,534
   Certificates of deposit ..................
160,390
   Advances from FHLB ..................
16,477
   Other ............................................
19,273
         Interest-bearing liabilities.......
345,196
   Demand deposits..........................
64,828
   Other noninterest-bearing 
      liabilities....................................
      Total liabilities ..........................
   Shareholders’ equity ....................
      Total liabilities and 
         shareholders’ equity ............... $ 469,484

5,448 
415,472
54,012

Net interest income 
   (tax-equivalent basis) – 
   interest spread ..............................
Tax-equivalent adjustment (1) ........
Net interest income .........................
Net interest income as a 
   percentage of earning assets 
   (tax-equivalent basis) ...................

553
80
3,281
748
304
4,966

0.51% $  85,154
36,371
0.20 
167,065
2.05 
28,857
4.54 
19,435
1.58 
336,882
1.44 
58,417

520
113
4,920
1,186
351
7,090

0.61%  $  89,035
30,554
0.31 
173,963
2.94 
38,803
4.11 
19,928
1.81 
352,283
2.10 
53,638

1,295
140
7,497
1,704
567
11,203

1.45% 
0.46 
4.31 
4.39 
2.85 
3.18 

5,462
400,761
53,115

$ 453,876

6,409
412,330
53,411

$ 465,741

17,729

4.12

%

16,920

3.90

% 

16,254

3.45

% 

(734) 

$ 16,995

(924) 

$ 15,996

(923) 

$  15,331

4.35

%

4.23

% 

3.93

% 

(1) 

(2) 

Interest on nontaxable securities and loans has been adjusted to a fully tax-equivalent basis to facilitate comparison to 
the taxable interest-earning assets.  The adjustment uses an incremental tax rate of 34% for the years presented. 
Interest on loans included net origination fees charged on loans of approximately $751,000, $783,000, and $758,000 in 
2010, 2009, and 2008, respectively. 
Interest on taxable securities includes dividends on Federal Home Loan Bank and Federal Reserve Bank stock. 

(3) 
(4)  Noninterest-earning  assets  include  loans  on  a  nonaccrual  status,  which  averaged  approximately  $10,286,000, 

$8,961,000, and $7,075,000 in 2010, 2009, and 2008, respectively. 

Net Interest Income 
As shown in Tables 1 and 2, tax-equivalent net interest income increased $809,000 in 2010 compared to 2009.  The growth was due to 
growth of $8.0 million in average interest-earning assets in 2010 compared to 2009 and a 22 basis point increase in ChoiceOne’s net 
interest income spread compared to 2009.  The higher level of average interest-earning assets contributed an additional $406,000 in net 
interest income in 2010 compared to 2009, while the growth in the net interest income spread caused an increase of $403,000 in net 
interest income in 2010 compared to the prior year. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The average balance of loans declined $5.3 million in 2010 compared to 2009.  This decline, combined with a 17 basis point decrease 
in the average rate earned on loans, caused interest income on loans to fall $841,000 in 2010 compared to the prior year.  The average 
balance of total securities increased by $9.5 million in 2010 compared to 2009.  This growth in the average balance was offset by a 
lower average rate earned on securities, causing interest income from securities to decrease $489,000 in 2010 compared to the prior 
year.  An increase in both the average balance and average rate earned on other interest-earning assets resulted in an increase in interest 
income  of  $15,000  in  2010  compared  to  2009.    The  reduction  in  loans  resulted  from  sluggish  loan  demand,  which  was  caused  by 
continued concerns about the Michigan economy.  Growth in securities was due to ChoiceOne’s desire to maintain earning assets. 

The  average  balance  of  interest-bearing  demand  deposits  increased  $23.4  million  in  2010  compared  to  2009.    The  effect  of  this 
increase, partially offset by a 10 basis point decline in the average rate paid, caused interest expense to be $33,000 higher in 2010 than 
in the prior year.  The effect of an 11 basis point decrease in the average rate paid on savings deposits in 2010 compared to 2009 was 
partially  offset  by  the  effect  of  growth  of  $4.2  million  in  the  average  balance  as  interest  expense  dropped  $33,000.    The  average 
balance of certificates of deposit was $6.7 million lower in 2010 than in the prior year.  Approximately $4.9 million of the certificates 
of deposit decline was related to certificates from ChoiceOne’s local markets, while the remaining $1.8 million was a lower level of 
brokered certificates.  The average balance decrease plus the effect of an 89 basis point decline in the average rate paid caused interest 
expense on certificates of deposit to fall $1.6 million in 2010 compared to 2009.  A $12.4 million decrease in the average balance of 
Federal  Home  Loan  Bank  advances  offset  by  a  43  basis  point  increase  in  the  average  rate  paid  caused  interest  expense  to  decline 
$438,000 in 2010 compared to the prior year.  Interest expense on other interest-bearing liabilities fell $47,000 in 2010 compared to 
2009 due to a small decline in the average balance and a 23 basis point decrease in the average rate paid.  The growth experienced in 
interest-bearing demand deposits and savings deposits was primarily due to depositors choosing the liquidity and safety afforded by 
this type of deposit as compared to certificates of deposit or nonbank investments. 

ChoiceOne’s  net  interest  income  spread  was  4.12%  (shown  in  Table  1)  for  2010,  compared  to  3.90%  in  2009.    The  average  yield 
received on interest-earning assets in 2010 decreased 44 basis points to 5.56% while the average rate paid on interest-bearing liabilities 
in 2010 fell 66 basis points to 1.44%.  The decline in general market interest rates in both 2009 and 2010 caused the reduction in rates 
for both assets and liabilities in the two time periods. 

Table 2 – Changes in Tax-Equivalent Net Interest Income 

(Dollars in thousands) 

Year ended December 31 

2010 Over 2009 
  Volume 

  Rate 

Total 

2009 Over 2008 
  Volume 

  Rate 

Total 

Increase (decrease) in interest income (1) 
   Loans (2) ...................................................... $
   Taxable securities.........................................
   Tax-exempt securities (2).............................
   Other ............................................................
      Net change in tax-equivalent income ........

(841)  $
70 
(559) 
15 
(1,315) 

(326)  $ (515) 
(490) 
560 
(115) 
(444) 
12 
3 
(1,117) 
(198) 

$

(2,733)  $
(715) 
60 
(59) 
(3,447) 

(417)  $ (2,316) 
(467) 
(248) 
244 
(184) 
(63) 
4 
(2,602) 
(845) 

Increase (decrease) in interest expense (1) 
   Interest-bearing demand deposits.................
   Savings deposits...........................................
   Certificates of deposit ..................................
   Advances from Federal Home Loan Bank ...
   Other ............................................................
      Net change in interest expense ..................
      Net change in tax-equivalent 
         net interest income 

33 
(33) 
(1,639) 
(438) 
(47) 
(2,124) 

128 
12 
(189) 
(552) 
(3) 
(604) 

(95) 
(45) 
(1,450) 
114 
(44) 
(1,520) 

(775) 
(27) 
(2,577) 
(518) 
(216) 
(4,113) 

(54) 
23 
(287) 
(414) 
(14) 
(746) 

(721) 
(50) 
(2,290) 
(104) 
(202) 
(3,367) 

$

809 

$

406 

$

403 

$

666 

$

(99)  $

765 

(1)  The  volume  variance  is  computed  as  the  change  in  volume  (average  balance)  multiplied  by  the  previous  year’s 
interest rate. The rate variance is computed as the change in interest rate multiplied by the previous year’s volume 
(average balance). The change in interest due to both volume and rate has been allocated to the volume and rate 
changes in proportion to the relationship of the absolute dollar amounts of the change in each. 
Interest on tax-exempt securities and loans has been adjusted to a fully tax-equivalent basis using an incremental tax 
rate of 34% for the years presented. 

(2) 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Tax-equivalent  net  interest  income  increased  $666,000  in  2009  compared  to  2008.    The  increase  was  caused  by  a  45  basis  point 
increase in the net interest spread, offset by a decline in average interest-earning assets.  The growth in ChoiceOne’s net interest spread 
was caused by a 108 basis point decrease in the average rate paid on interest-bearing liabilities compared to a 63 basis point decline in 
the average rate earned on interest-earning assets.  The decline in general market interest rates in 2009 caused almost all of the rates 
earned  on  assets  and  paid  on  liabilities  to  be  lower  than  in  the  prior  year.    Average  interest-earning  assets  decreased  $14.1  million 
while average interest-bearing liabilities fell $15.4 million in 2009 compared to 2008. 

Management anticipates that the level of net interest income in 2011 will depend upon the Bank’s ability to grow or maintain interest-
earning assets in the form of loans and securities as well as its ability to do the same with its base of core deposits.  Growth in earning 
assets will continue to be dependent on the Michigan economy.  If growth in loans is difficult to obtain, the Bank can opt to invest in 
securities as it did in 2010.  The Bank’s ability to maintain or grow its net interest spread will be contingent on movement in general 
market interest rates and their effect on new and maturing assets and liabilities. 

Allowance and Provision For Loan Losses 
Information regarding the allowance and provision for loan losses can be found in Table 3 below: 

Table 3 – Provision and Allowance For Loan Losses 

(Dollars in thousands) 

$ 
Allowance for loan losses at beginning of year ................................

$

2010 
4,322  

2009
3,600 

$

2008
3,600 

2007
3,569 

$

2006
1,963 

$ 

Charge-offs: 
   Agricultural................................................................
   Commercial and industrial................................................................
   Real estate - commercial................................................................
   Real estate - construction................................................................
   Real estate - residential................................................................
   Consumer................................................................
      Total ................................................................................................

—  
765  
1,523  
—  
1,152  
444  
3,884  

— 
1,558 
1,218 
14 
1,369 
535 
4,694 

Recoveries: 
   Agricultural................................................................
   Commercial and industrial................................................................
   Real estate - commercial................................................................
   Real estate - construction................................................................
   Real estate - residential................................................................
   Consumer................................................................
      Total ................................................................................................

—  
68  
16  
—  
27  
230  
341  

— 
102 
58 
29 
106 
246 
541 

— 
1,193 
816 
— 
1,252 
567 
3,828 

— 
60 
35 
— 
6 
252 
353 

33 
599 
841 
— 
191 
635 
2,299 

3 
27 
1 
— 
10 
254 
295 

Net charge-offs ................................................................3,543  

4,153 

3,475 

2,004 

— 
221 
— 
— 
92 
200 
513 

— 
51 
— 
— 
— 
117 
168 

345 

Provision for loan losses................................................................
Allowance for loan losses acquired from VRFC ................................

3,950  
—  

4,875 
— 

3,475 
— 

2,035 
— 

200 
1,751 

Allowance for loan losses at end of year ................................

4,729  

$

$ 

4,322 

$

3,600 

$

3,600 

$ 

3,569 

Allowance for loan losses as a percentage of: 
   Total loans as of year end ................................................................
   Nonaccrual loans, accrual loans past due 90 
      days or more and troubled debt 
      restructurings ................................................................
Ratio of net charge-offs to average total loans 
   outstanding during the year................................................................
Loan recoveries as a percentage of prior year’s 
   charge-offs ................................................................

1.49 % 

1.12 % 

9 % 

56 

% 

1.34% 

1.10% 

1.10% 

1.08% 

31

% 

39

% 

62

% 

53

% 

1.30% 

1.06% 

0.61% 

0.17% 

16% 

15% 

58% 

42% 

9 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
As shown in Table 3, the provision for loan losses was $925,000 lower in 2010 than in 2009.  The reduction in the provision level 
resulted in part from a decrease of $610,000 in net charge-offs experienced in 2010 compared to 2009.  Net charge-offs of commercial 
and industrial loans declined $759,000 in 2010 from the level experienced in 2009.  Approximately $737,000 of the commercial and 
industrial charge-offs in 2009 was related to an unsecured relationship with one borrower that was charged off in December 2009 due 
to  the  borrower’s  bankruptcy.  Commercial real estate loan net charge-offs increased $347,000 in 2010 compared to the prior year.  
Residential real estate loan net charge-offs declined $138,000 in 2010 compared to 2009.  Consumer loan net charge-offs were down 
slightly in 2010 compared to the prior year.  The allowance for loan losses as a percentage of total loans increased from 1.34% as of 
the end of 2009 to 1.49% as of the end of 2010.  The coverage ratio of the allowance for loan losses to nonperforming loans increased 
from 31% as of December 31, 2009 to 56% as of December 31, 2010.  This was primarily due to a reduction of nonperforming loans 
from  $14.0  million  as  of  the  end  of  2009  to  $8.4  million  as  of  the  end  of  2010.    ChoiceOne  had  $582,000  of  specific  allowance 
allocations for problem loans as of the end of 2010, compared to $1,112,000 as of the prior year end.  Special allowance amounts have 
been  allocated  where  the  fair  value  of  loans  was  considered  to  be  less  than  their  carrying  value.    ChoiceOne  obtains  valuations  on 
collateral  dependent  loans  when  the  loan  is  considered  by  management  to  be  impaired  and  uses  the  valuation  amounts  in  the 
determination of fair value.  Management believes the specific reserves allocated to certain problem loans at the end of 2010 and 2009 
were reasonable based on the circumstances surrounding each particular borrower. 

The  following  schedule  presents  an  allocation  of  the  allowance  for  loan  losses  to  the  various  loan  categories  as  of  the  years  ended 
December 31: 

(Dollars in thousands) 

Agricultural................................................................$
$ 
Commercial and industrial................................................................
Real estate - commercial................................................................
Real estate - construction................................................................
Real estate - residential................................................................
Consumer................................................................
Unallocated................................................................

2010 
181  
641  
1,729  
2  
1,554  
243  
379  

2009
124  
735 
1,546 
3 
1,590 
306 
18 

$

2008
242 
616 
996 
5 
1,124 
351 
266 

$

2007
397 
873 
886 
10 
881 
489 
64 

$ 

2006
314 
1,160 
1,029 
12 
575 
289 
190 

Total allowance for loan losses................................ $

4,729  

$ 

4,322 

$

3,600 

$

3,600 

$ 

3,569 

The increase in the allowance allocation to agricultural loans from 2009 to 2010 was based on the slightly higher perceived level of 
risk in this portfolio.  The increase in the allocation to commercial real estate loans in 2010 was due to the higher level of charge-offs 
experienced in 2010 than in the prior year.  The small decline in the allowance allocated to the other loan categories was due to lower 
charge-off levels in 2010 than the prior year.  The growth in the unallocated allowance from 2009 to 2010 was believed prudent based 
on management’s continued concerns regarding the economy and its impact on the ability of borrowers to make loan payments. 

Management maintains the allowance at a level which it believes adequately provides for losses inherent in the loan portfolio.  Such 
losses  are  estimated  by  a  variety  of  factors,  including  specific  examination  of  certain  borrowing  relationships  and  consideration  of 
historical losses incurred on certain types of credits.  Current economic conditions and declining collateral values affect loss estimates.  
Management  focuses  on  early  identification  of  problem  credits  through  ongoing  reviews  by  management  and  the  independent  loan 
review function.  Based on the current state of the economy and a recent review of the loan portfolio, management believes that the 
allowance  for  loan  losses  as  of  December  31,  2010  is  adequate.    As  charge-offs,  changes  in  the  level  of  nonperforming  loans,  and 
changes within the composition of the loan portfolio occur, the provision and allowance for loan losses will be reviewed by the Bank's 
management and adjusted as necessary. 

Noninterest Income 
Total  noninterest  income  increased  $148,000  in  2010  compared  to  2009.    Customer  service  charges  were  virtually  unchanged  as 
decreases in overdraft charges were offset by increases in fees from debit card usage.  Gains on sales of loans grew $81,000 in 2010 
compared to the prior year as mortgage refinancing activity continued to be stimulated by low interest rates for long-term fixed rate 
mortgages.  ChoiceOne sold $28.1 million and $28.0 million of mortgage loans in 2010 and 2009, respectively.  If rates for long-term 
fixed rate mortgage loans rise in 2011, management believes that mortgage refinancing activity may slow and resulting gains on sales 
of loans may be lower than in 2010.  ChoiceOne’s net gains on sales of securities grew $135,000 in 2010 compared to 2009.  Gains on 
sales of preferred stock were $386,000 in 2010 compared to $245,000 in the prior year.  These gains represented a recovery of losses 
recognized on money market preferred securities in 2008.  The loss on other than temporary impairment of securities in 2010 and 2009 
was related to a municipal security that defaulted upon its maturity in September 2009. 

Total  noninterest  income  increased  $1,338,000  in  2009  compared  to  2008.    Customer  service  charges  were  $103,000  less  in  2009 
compared to 2008 due to a $99,000 decrease in overdraft charges.  Lower levels of life insurance commission income and mutual fund 
10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
commission income in 2009 caused the decline in insurance and investment commission income from 2008.  Gains on sales of loans 
increased $386,000 in 2009 compared to 2008 due to a higher level of mortgage refinancing activity stimulated by low interest rates 
for long-term fixed rate mortgage loans.  ChoiceOne sold $28.0 million of mortgage loans in 2009 compared to $12.2 million in 2008.  
ChoiceOne had $355,000 of net gains on sales of securities in 2009, compared to $833,000 of net losses in 2008.  The net gains in 
2009  included  $245,000  of  gains  on  sales  of  preferred  stock  that  represented  a  recovery  of  losses  recognized  on  money  market 
preferred securities in 2008.  Net losses from sales of securities in 2008 included a $435,000 loss recognized when a money market 
preferred  security  was  converted  to  preferred  stock.    A  $432,000  loss  on  other  than  temporary  impairment  of  securities  in  2008 
resulted when a decline in the market value of another money market preferred security was considered to be other than temporary.  
The  net  loss  on  sales  of  other  assets  was  $230,000  larger  in  2009  than  in  2008  due  to  the  sale  of  more  real  estate  properties.    An 
increase of $184,000 in other noninterest income in 2009 compared to 2008 was caused in part by higher levels of check printing fees, 
rental income from foreclosed properties, and income from an investment in Michigan Bankers Title Company. 

Management anticipates that regulatory changes in 2010 and proposed changes for 2011 will continue to have a negative impact on 
deposit-related fees in 2011.  A change that became effective July 1, 2010 restricted ChoiceOne’s ability to charge overdraft fees for 
certain types of transactions, which include automatic teller machine or one-time debit card usage, unless the depositors opted in for 
overdraft coverage for these types of transactions.  This caused some decrease in overdraft fees in the second half of 2010 and will 
affect the full year of 2011.  In addition, the Dodd-Frank Act passed in 2010 gave the Federal Reserve the authority to establish rules 
regarding interchange fees that are charged for electronic debit transactions.  In December 2010, the Federal Reserve proposed a new 
regulation  that  would  establish  standards  for  determining  whether  an  interchange  fee  related  to  an  electronic  debit  transaction  is 
reasonable.  The new standards, which are scheduled to become effective on July 21, 2011, propose to set limits at one-third to one-
half  of  the  fees  currently  charged  by  banks.    Although  the  standards  are  restricted  to  banks  with  assets  of  $10  billion  or  more, 
ChoiceOne believes that the potential restrictions for big banks may also affect community banks like ChoiceOne. 

Noninterest Expense 
Total noninterest expense decreased $10,000 in 2010 compared to 2009.  Salaries and benefits increased $138,000 in 2010 compared 
to the prior year, partly due to an increase of $113,000 in 401(k) plan expense as ChoiceOne reinstated its company contribution in 
2010.  Occupancy and equipment expense was $70,000 lower in 2010 than in 2009 as depreciation expense and various other expenses 
declined from the prior year.  The $52,000 increase in data processing expense in 2010 compared to the prior year resulted from higher 
costs  related  to  electronic  banking  usage.    Professional  fees  were  $46,000  higher  in  2010  than  in  2009  due  to  increases  in  legal, 
accounting, and consulting costs.  Advertising and promotional expense grew $44,000 in 2010 compared to the prior year as a result of 
more promotion of ChoiceOne’s new and existing products.  Loan and collection expense declined $99,000 in 2010 compared to 2009 
due to lower collection costs for problem loans.  FDIC insurance expense was $144,000 lower in 2010 than in the prior year due to a 
special assessment of $204,000 that was levied in the second quarter of 2009, the effect of which was partially offset by higher deposit 
balances  in  2010  than  in  2009.    Other  noninterest  expense  grew  by  $51,000  in  2010  compared  to  2009  as  a  result  of  changes  in  a 
number of expense accounts. 

Total noninterest expense increased $548,000 in 2009 compared to 2008.  The $238,000 decrease in salaries and benefits expense in 
2009 compared to the prior year was partly due to a $141,000 reduction in 401(k) plan expense as no company contribution was made 
in  2009.    Data  processing  expense  grew  $213,000  in  2009  compared  to  2008  as  a  result  of  increased  numbers  of  accounts  and 
increased volumes, especially in the form of electronic banking.  Loan and collection expense increased $355,000 in 2009 compared to 
2008 as a result of more costs related to other real estate owned and problem loans.  FDIC insurance expense was $518,000 higher in 
2009 as a result of a special assessment of $204,000 levied in the second quarter of 2009 and a doubling of assessment rates in 2009 
compared  to  2008.    A  decrease  of  $262,000  in  other  noninterest  expense  in  2009  compared  to  2008  was  caused  by  reductions  in 
training and seminars, Michigan business tax, directors’ fees, and various other expenses. 

Management believes that loan and collection expense will continue to be affected by Michigan’s economy in 2011.  The FDIC passed 
a regulation in November 2010 that changed the deposit insurance assessment base from total domestic deposits to average total assets 
less  average  tangible  equity.    The  change  is  effective  with  the  quarter  beginning  April  1,  2011.    Management  anticipates  that 
ChoiceOne’s insurance expense may be lower under the adjusted total assets assessment base than it would have been under the total 
domestic deposits assessment base. 

Income Taxes 
Income taxes were $654,000 in 2010, compared to benefits of $195,000 in 2009 and $207,000 in 2008.  The change in the income tax 
effect from 2009 to 2010 was caused by a $2.1 million increase in income before income tax in 2010 compared to the prior year.  The 
tax  benefit  realized  in  both  2009  and  2008  was  due  to  the level of ChoiceOne’s tax-exempt interest income, which was larger than 
income before income tax in both years. 

11 

 
 
 
 
 
 
 
FINANCIAL CONDITION 

Summary 
Total  assets  were  $480.5  million  as  of  December  31,  2010,  which  represented  an  increase  of  $14.6  million  or  3%  from  the  end  of 
2009.  Cash and cash equivalents grew $4.3 million in 2010 as excess funds from deposit growth were held at correspondent banks or 
sold as overnight federal funds.  Securities available for sale increased $16.4 million during 2010 as management purchased securities 
to use funds that were provided by deposit growth.  Loans declined $5.8 million in 2010 due to sluggish loan demand.  Total deposits 
grew $24.9 million in 2010 due to increases in checking and savings deposits, which were partially offset by a decrease in certificates 
of deposit.  Advances from the Federal Home Loan Bank of Indianapolis were reduced $13.5 million in 2010 as the deposit growth 
was used to pay off maturing advances. 

Securities 
The Bank’s securities available for sale balances as of December 31 were as follows: 

(Dollars in thousands) 

U.S. Government and federal agency ...................................................................................  $
State and municipal............................................................................................................... 
Mortgage-backed .................................................................................................................. 
Corporate .............................................................................................................................. 
FDIC-guaranteed financial institution debt........................................................................... 
Equity securities.................................................................................................................... 
     Total ................................................................................................................................  $

2010
29,066 
47,881 
7,599 
2,883 
2,053 
1,338 
90,820 

$

$

2009
18,571 
44,599 
8,929 
— 
— 
2,314 
74,413 

The  securities  available  for  sale  portfolio  increased  $16.4  million  from  December  31,  2009  to  December  31,  2010.    ChoiceOne 
purchased a mix of government agency, municipal, mortgage-backed, corporate securities, and FDIC-guaranteed financial institution 
debt  totaling  $44.1  million  during  2010  to  replace  securities  that  matured  or  were  called  and  to  provide  growth  in  earning  assets.  
Approximately $19.6 million in various securities were called or matured in 2010.  Principal payments for municipal and mortgage-
backed securities totaling $2.7 million were received during 2010.  Various securities totaling approximately $6.1 million were sold 
during 2010 for net gains totaling $537,000.  Approximately $3.7 million of the sales that occurred in 2010 were sales of municipal 
securities as ChoiceOne lessened its exposure to certain issuers.  The Bank’s Investment Committee continues to monitor the portfolio 
and  purchases  securities  as  it  considers  prudent.    Also,  certain  securities  are  sold  under  agreements  to  repurchase  and  management 
plans to continue this practice as a low-cost source of funding. 

State and municipal securities as of the end of 2010 included a security that matured on September 1, 2009 and was not redeemed by 
the issuer.  A principal payment of $29,000 was received in October 2009 on the par value of $500,000.  No further payments have 
been  received.    Legal  counsel  was  engaged  in  September  2009  by  the  bondholders  to  work  with  the  issuer  on  their  behalf.  
ChoiceOne’s third party investment advisor is a member of the bondholder executive committee and is working closely with the legal 
counsel.  Due to the uncertainty as to when and how much value will be received for the remaining principal balance of the bond, other 
than  temporary  impairments  were  recorded  in  2009  and 2010 to reduce the carrying value to 70% of the remaining par value as of 
December 31, 2010. 

Equity  securities  included  a  money  market  preferred  security  (MMP)  of  $838,000  and  a  trust  preferred  security  of  $500,000  as  of 
December 31, 2010 and preferred stock of $954,000, an MMP of $860,000, and a trust preferred security of $500,000 as of December 
31, 2009.  The preferred stock held as of the end of 2009 was sold in the first quarter of 2010 and a gain of $386,000 was recognized.  
The  MMP  had  a  $162,000  unrealized  loss  as  of  December  31,  2010  that  was  recorded  to  other  comprehensive  income.    Auctions 
remain active for this security and interest continues to be received. 

Management will continue to monitor its municipal and equity securities closely in 2011.  Securities may be sold if believed prudent 
from a risk standpoint. 

12 

 
 
 
 
 
 
 
 
Loans 
The Bank’s loan portfolio as of December 31 was as follows: 

(Dollars in thousands) 

Agricultural........................................................................................................................... $
Commercial and industrial....................................................................................................
Consumer..............................................................................................................................
Real estate - commercial.......................................................................................................
Real estate - construction......................................................................................................
Real estate - residential.........................................................................................................
     Total loans ....................................................................................................................... $

2010
29,681 
55,947 
16,709 
116,351 
853 
97,399 
316,940 

$

$

2009
31,322 
53,964 
16,285 
121,100 
1,158 
98,887 
322,716 

The  loan  portfolio  (excluding  loans  held  for  sale)  decreased  $5.8  million  from  December  31,  2009  to  December  31,  2010.    Loan 
demand continued to be sluggish in 2010 as the uncertain economy in Michigan affected the willingness of borrowers to assume debt.  
Growth was achieved in commercial and industrial loans and consumer loans in 2010 through officer calling activities and marketing 
of consumer loan products.  Loans secured by real estate continued to be affected by reduced collateral values, which impacted the 
ability to originate these loans.  Residential real estate loans were also affected by portfolio loans that were refinanced into long-term 
fixed rate loans and sold in the secondary market. 

Information  regarding  impaired  loans  can  be  found  in  Note  3  to  the  consolidated  financial  statements  included  in  this  report.    In 
addition  to  its  review  of  the  loan  portfolio  for  impaired  loans,  management  also  monitors  various  nonperforming  loans.  
Nonperforming  loans  are  comprised  of  (1)  loans  accounted  for  on  a  nonaccrual  basis;  (2)  loans,  not  included  in  nonaccrual  loans, 
which are contractually past due 90 days or more as to interest or principal payments; and (3) loans, not included in nonaccrual or past 
due 90 days or more, which are considered troubled debt restructurings. 

The balances of these nonperforming loans as of December 31 were as follows: 

(Dollars in thousands) 

Loans accounted for on a nonaccrual basis 
Loans contractually past due 90 days 
     or more as to principal or interest payments 
Loans considered troubled debt restructurings 
     which are not included above 
     Total 

$

$

2010
6,273 

23 

2,141 
8,437 

$

$

2009 
11,882 

206 

1,919 
14,007 

Nonaccrual loans included $3,621,000 in commercial and industrial and commercial real estate loans, $2,646,000 in residential real 
estate loans, and $6,000 in consumer loans as of December 31, 2010, compared to $7,805,000, $4,060,000, and $17,000, respectively, 
as of December 31, 2009.  The decreases in nonaccrual loans in 2010 were caused by charge-offs, transfers to other real estate owned, 
and payments received on loans.  Loans considered troubled debt restructurings which were not on a nonaccrual basis and were not 90 
days or more past due as to principal or interest payments consisted of $2,141,000 in residential real estate loans as of December 31, 
2010,  compared  to  $134,000  in  commercial  and  industrial  loans  and $1,785,000 in residential real estate loans as of December 31, 
2009.    Troubled  debt  restructurings  consist  of  loans  where  the  terms  have  been  modified  to  assist  the  borrowers  in  making  their 
payments.  The modifications can include capitalization of interest onto the principal balance, reduction in interest rate, and extension 
of the loan term.  ChoiceOne began making the modifications for residential real estate loans in September 2009 and plans to continue 
this process in 2011. 

Management  also  maintains  a  list  of  loans  that  are  not  classified  as  nonperforming  loans  but  where  some  concern  exists  as  to  the 
borrowers’ abilities to comply with the original loan terms.  These loans totaled $21.2 million as of December 31, 2010, compared to 
$17.1 million as of December 31, 2009. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Deposits and Other Funding Sources 
The Bank’s deposit balances as of December 31 were as follows: 

(Dollars in thousands) 

Noninterest-bearing demand deposits................................................................................... $
Interest-bearing demand deposits .........................................................................................
Money market deposits.........................................................................................................
Savings deposits ...................................................................................................................
Local certificates of deposit..................................................................................................
Brokered certificates of deposit ............................................................................................
     Total deposits .................................................................................................................. $

2010
66,932 
59,853 
59,021 
43,572 
152,602 
7,904 
389,884 

$

$

2009
60,802 
43,731 
58,094 
36,791 
159,217 
6,375 
365,010 

Total  deposits  increased  $24.9  million  from  December  31,  2009  to  December  31,  2010.    Local  deposits  grew  $23.4  million  while 
brokered certificates of deposit grew $1.5 million since the end of 2009.  Management believes that the local deposit growth was due 
in  part  to  the  attractiveness  of  FDIC-guaranteed  deposits  in  contrast  to  the  uncertainty of investments in the stock market.  Deposit 
growth also resulted from new product offerings and calling efforts on business and municipal clients.  The balance in all checking and 
savings account categories increased during the year while the balance of local certificates of deposit declined.  Management believes 
that  some  of  the  local certificate of deposit decrease consisted of transfers into the other interest-bearing deposit accounts since the 
liquidity obtained offset the relatively small difference in the interest rate paid. 

Securities sold under agreements to repurchase increased $1.6 million during 2010.  The change was due to a higher balance in sweep 
repurchase  accounts  used  by  the  Bank’s  local  customers.    Advances  from  the  Federal  Home  Loan  Bank  of  Indianapolis  (“FHLB”) 
decreased $13.5 million in 2010 as growth in deposits caused it to be unnecessary to replace maturing advances.  A blanket collateral 
agreement covering residential real estate loans was pledged against all outstanding advances at the end of 2010.  Approximately $35 
million of additional advances were available as of December 31, 2010 based on the collateral pledged. 

In  2011,  management  will  continue  to  focus  its  marketing  efforts  toward  growth  in  local  deposits.    If  local  deposit  growth  is 
insufficient  to  support  asset  growth,  management  believes  that  advances  from  the  FHLB,  repurchase  agreements  and  brokered 
certificates of deposit can address corresponding funding needs. 

Shareholders’ Equity 
Total  shareholders'  equity  increased  $1.4  million  from  December  31,  2009  to  December  31,  2010.    The  growth  in  equity  resulted 
primarily from the retention of earnings in 2010 as net income exceeded dividends paid by $1.1 million.  Issuances of common stock 
and an increase in accumulated other comprehensive income also contributed to the growth in 2010. 

Note 21 to the consolidated financial statements presents regulatory capital information for the Bank at the end of 2010 and 2009.  The 
Bank’s  capital  ratios  for  total  risk-based capital and Tier 1 capital increased slightly in 2010 while the Tier 1 leverage capital ratio 
declined  slightly.    Management  will  monitor  these  capital  ratios  closely  during  2011  as  they  relate  to  asset  growth  and  earnings 
retention.  ChoiceOne’s Board of Directors and management do not plan to allow capital to decrease below those levels necessary to 
be considered “well capitalized” by regulatory guidelines.  The Board of Directors and management believe that ChoiceOne’s capital 
level as of December 31, 2010 is adequate for the foreseeable future. 

Table 4 – Contractual Obligations 

The following table discloses information regarding the maturity of ChoiceOne’s contractual obligations at December 31, 2010: 

(Dollars in thousands) 

Contractual Obligations 
Time deposits.......................................................................$ 160,506
Repurchase agreements........................................................
22,249
Advances from Federal Home Loan Bank...........................
8,473
Operating leases................................................................
141
Other obligations ................................................................
1,161
   Total .................................................................................$ 192,530

Total 

14 

Payment Due By Period 

  Less 
than 
1 year 
$ 101,768
17,249
26
61
151
$ 119,255

1-3 
Years 

50,858
5,000
8,055
  80
124
64,117

$

$

$

$

3-5 
Years 

  More 
than 
5 Years 
116 
– 
332 
– 
735 
1,183 

7,764 $
–
60
–
151
7,975 $

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Liquidity and Interest Rate Risk 
Net cash from operating activities was $9.2 million for both 2010 and 2009.  The effect of higher net income and the positive change 
in other assets was offset by the effect of a lower provision for loan losses and lower proceeds from sales of other real estate owned in 
2010 compared to 2009.  Cash used in investing activities was $16.4 million in 2010 compared to $1.1 million in 2009.  The increase 
was caused by higher net purchases of securities, which was partially offset by lower net loan originations.  Cash flows from financing 
activities were $11.5 million in 2010 compared to $0.5 million in the prior year.  The increase resulted from more growth in deposits in 
2010 than in 2009 and lower net payments of FHLB advances. 

ChoiceOne's primary market risk exposure occurs in the form of interest rate risk.  Liquidity risk also can have an impact but to a lesser 
extent.  ChoiceOne's business is transacted in U.S. dollars with no foreign exchange risk exposure.  Agricultural loans comprise a small 
portion of ChoiceOne's total assets.  Management believes that ChoiceOne's exposure to changes in commodity prices is insignificant. 

Management believes that the current level of liquidity is sufficient to meet the Bank's normal operating needs.  This belief is based 
upon  the  availability  of deposits from both the local and national markets, maturities of securities, normal loan repayments, income 
retention, federal funds purchased lines from correspondent banks, and advances available from the FHLB.  Liquidity risk deals with 
ChoiceOne's  ability  to  meet  its  cash  flow  requirements.    These  requirements  include  depositors  desiring  to  withdraw  funds  and 
borrowers seeking credit.  Relatively short-term liquid funds exist in the form of lines of credit to purchase federal funds at three of the 
Bank’s  correspondent  banks.    As  of  December  31,  2010,  the  amount  of  federal  funds  available  for  purchase  from  the  Bank's 
correspondent banks totaled approximately $23.5 million.  ChoiceOne had no federal funds purchased at the end of 2010 or 2009.  The 
Bank also has a line of credit secured by ChoiceOne’s commercial loans with the Federal Reserve Bank of Chicago for $41 million, 
which is designated for nonrecurring short-term liquidity needs.  Longer-term liquidity needs may be met through local deposit growth, 
maturities  of  securities,  normal  loan  repayments,  advances  from  the  FHLB,  brokered  certificates  of  deposit,  and  income  retention.  
Approximately  $35  million  of  borrowing  capacity  was  available  from  the  FHLB  based  on  residential  real  estate  loans  pledged  as 
collateral at year-end 2010.  The acceptance of brokered certificates of deposit is not limited as long as the Bank’s capital to assets 
ratio is considered to be “well capitalized” under regulatory guidelines. 

Interest rate risk is related to liquidity because each is affected by maturing assets and sources of funds.  ChoiceOne’s Asset/Liability 
Management Committee (the "ALCO") attempts to stabilize the interest rate spread and avoid possible adverse effects when unusual or 
rapid  changes  in  interest  rates  occur.    The  ALCO  uses  a  simulation  model  to  measure  the  Bank’s  interest  rate  risk.    The  model 
incorporates changes in interest rates on rate-sensitive assets and liabilities.  The degree of rate sensitivity is affected by prepayment 
assumptions that exist in the assets and liabilities.  One method the ALCO uses of measuring interest rate sensitivity is the ratio of rate-
sensitive  assets to rate-sensitive liabilities.  An asset or liability is considered to be rate-sensitive if it matures or otherwise reprices 
within a given time frame. 

15 

 
 
 
 
 
 
Table 5 documents the maturity or repricing schedule for ChoiceOne’s rate-sensitive assets and liabilities for selected time periods. 

Table 5 – Maturities and Repricing Schedule 

(Dollars in thousands) 

0-3 
Months 

As of December 31, 2010 
1-5 
Years 

3-12 
Months 

  Over 

5 Years 

Assets 
     Federal funds sold...........................................................$
5,000
     Securities available for sale ............................................ 14,280
–
     Federal Home Loan Bank stock…………………… 
     Federal Reserve Bank stock............................................
–
     Loans held for sale..........................................................
1,610
     Loans .............................................................................. 72,792
–
     Cash surrender value of life insurance policies...............
        Rate-sensitive assets .................................................... 93,682

$

–
12,049
2,889
–
–
79,576
–
94,514

$

–
37,215
–
1,270
–
134,245
9,520
182,250

Liabilities 
     Interest-bearing demand deposits ................................
59,853 
     Savings deposits ............................................................. 43,572 
     Money market deposits……………………………. 
59,021 
     Certificates of deposit ..................................................... 47,038 
     Repurchase agreements................................................... 17,249 
     Advances from FHLB.....................................................
– 
        Rate-sensitive liabilities............................................... 226,733 
Rate-sensitive assets less rate-sensitive liabilities: 
        Asset (liability) gap for the period ...............................$ (133,051)  $
        Cumulative asset (liability) gap ................................$ (133,051)  $ (94,101)  $

–
–
– 
55,564 
–
– 
55,564 

38,950 

–
–
– 
57,904 
5,000
8,000 
70,904 

$ 111,346
17,245 

$

– $

27,276
–
–
–
30,327
–
57,603

–
–
–
–
–
473
473

$ 57,130 $
$ 74,375

Total 

5,000 
90,820 
2,889 
1,270 
1,610 
316,940 
9,520 
428,049 

59,853 
43,572 
59,021 
160,506 
22,249 
8,473 
353,674 

74,375 

Under this method, the ALCO measures interest rate sensitivity by focusing on the one-year repricing gap.  ChoiceOne’s ratio of rate-
sensitive  assets  to  rate-sensitive  liabilities  that  matured  or  repriced  within  a  one-year  time  frame  was  67%  at  December  31,  2010, 
compared  to  69%  at  December  31,  2009.    Table  5  above  shows  the  entire  balance  of  interest-bearing  demand  deposits,  savings 
deposits, money market deposits, and overnight repurchase agreements in the shortest repricing term.  Although these categories have 
the ability to reprice immediately, management has some control over the actual timing or extent of the changes in interest rates on 
these  liabilities.    The  ALCO  plans  to  continue  to  monitor  the  ratio  of  rate-sensitive  assets  to  rate-sensitive  liabilities  on  a  quarterly 
basis in 2011.  As interest rates change during 2011, the ALCO will attempt to match its maturing assets with corresponding liabilities 
to maximize ChoiceOne’s net interest income. 

Another method the ALCO uses to monitor its interest rate sensitivity is to subject rate-sensitive assets and liabilities to interest rate 
shocks.  At December 31, 2010, management used a simulation model to subject its assets and liabilities up to an immediate 400 basis 
point increase.  Management limited the immediate interest rate decrease to a maximum of 15 basis points due to the very low general 
market  rates  that  existed  as  of  the  end  of  2010.    The  maturities  of  loans  and  mortgage-backed  securities  were  affected  by  certain 
prepayment assumptions.  Maturities for interest-bearing core deposits were based on an estimate of the period over which they would 
be outstanding.  The maturities of advances from the FHLB were based on their contractual maturity dates.  In the case of variable rate 
assets  and  liabilities,  repricing  dates  were  used  to  determine  their  values.    The  simulation  model  measures  the  effect  of  immediate 
interest  rate  changes  on  both  net  interest  income  and  shareholders'  equity.    ChoiceOne’s  Interest  Rate  Risk  Policy  states  that  the 
changes in interest rates cannot cause net interest income to decrease more than 10% if rates are instantaneously shocked 200 basis 
points upward or downward.   ChoiceOne’s Interest Rate Risk Policy states that the changes in interest rates cannot cause the market 
value of shareholders’ equity to decrease more than 20% if rates are instantaneously shocked 200 basis points upward or downward. 

Table 6 provides an illustration of hypothetical interest rate changes as of December 31, 2010 and 2009, respectively: 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table 6 – Sensitivity to Changes in Interest Rates 

(Dollars in thousands) 

2010 

Net 
Interest 
Income 

Percent 
Change 

Market 
Value of 
Equity 

Percent 
Change 

Change in Interest Rates 
     400 basis point rise .........................................................
17,936
     300 basis point rise .........................................................
17,896
     200 basis point rise .........................................................
17,853
     100 basis point rise .........................................................
17,541
     Base rate scenario ...........................................................
17,606
     15 basis point decline .....................................................
17,587

$

+ 2% 
+ 2% 
+ 1% 
–% 
–% 
- 1% 

(Dollars in thousands) 

2009 

Net 
Interest 
Income 

Percent 
Change 

Change in Interest Rates 
16,620
     300 basis point rise .........................................................
     200 basis point rise .........................................................
16,467
     100 basis point rise .........................................................
16,313
     Base rate scenario ...........................................................
16,147
16,056
     15 basis point decline .....................................................
     20 basis point decline .....................................................
16,023
15,986
     25 basis point decline .....................................................

$

+ 3% 
+ 2% 
+ 1% 
–% 
- 1% 
- 1% 
- 1% 

$

$

68,278
71,110
74,274
77,547
80,508
80,698

- 15% 
- 12% 
- 8% 
- 4% 
–% 
–% 

Market 
Value of 
Equity 

Percent 
Change 

66,959
70,620
74,682
79,513
79,871
80,086
80,250

- 16% 
- 11% 
- 6% 
–% 
+ 1% 
+ 1% 
+ 1% 

As of both December 31, 2010 and December 31, 2009, the Bank was within its guidelines for immediate rate shocks up and down for 
both net interest income and the market value of shareholders’ equity.  The ALCO plans to continue to monitor the effect of changes in 
interest rates on both net interest income and shareholders’ equity and will make changes in the duration of its rate-sensitive assets and 
rate-sensitive liabilities where necessary. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

Management  of  ChoiceOne  Financial  Services,  Inc.  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over 
financial  reporting  that  is  designed  to  produce  reliable  financial  statements  in  conformity  with  United  States  generally  accepted 
accounting principles.  The system of internal control over financial reporting as it relates to the financial statements is evaluated for 
effectiveness  by  management  and  tested  for  reliability  through  a  program  of  internal  audits.    Actions  are  taken  to  correct  potential 
deficiencies as they are identified.  Any system of internal control, no matter how well designed, has inherent limitations, including the 
possibility that a control can be circumvented or overridden and misstatements due to error or fraud may occur and not be detected.  
Also, because of changes in conditions, internal control effectiveness may vary over time.  Accordingly, even an effective system of 
internal control will provide only reasonable assurance with respect to financial statement preparation. 

Management assessed the effectiveness of the Company’s system of internal control over financial reporting as of December 31, 2010, 
as required by Section 404 of the Sarbanes-Oxley Act of 2002.  Management’s assessment is based on the criteria for effective internal 
control  over  financial  reporting  as  described  in  “Internal  Control – Integrated Framework,” issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (“COSO”).  Based on this assessment, management has concluded that, as of December 
31,  2010,  its  system  of  internal  control  over  financial  reporting  was  effective  and  meets  the  criteria  of  the  “Internal  Control  – 
Integrated Framework.”  This annual report is not required to include an attestation report of the Company’s independent registered 
public accounting firm regarding internal control over financial reporting. 

James A. Bosserd 
President and Chief Executive Officer 

March 25, 2011 

Thomas L. Lampen 
Treasurer 

March 25, 2011 

18 

 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Shareholders and Board of Directors 
of ChoiceOne Financial Services, Inc. 

We have audited the accompanying consolidated balance sheet of ChoiceOne Financial Services, Inc. as of December 31, 2010 and 
2009, and the related consolidated statements of income, shareholders’ equity, and cash flows for each year in the three-year period 
ended  December  31,  2010.    These  consolidated  financial  statements  are  the  responsibility  of  the  Company’s  management.    Our 
responsibility is to express an opinion on these consolidated financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those 
standards  require  that  we  plan  and  perform  the  audits  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial 
statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its 
internal control over financial reporting.  Our audits included consideration of internal control over financial reporting as a basis for 
designing  audit  procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the 
effectiveness of the Company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit includes 
examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements.  An audit also 
includes  assessing  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall 
financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial 
position of ChoiceOne Financial Services, Inc. as of December 31, 2010 and 2009, and the consolidated results of its operations and its 
cash  flows  for  each  year  in  the  three-year  period  ended  December  31,  2010,  in  conformity  with  accounting  principles  generally 
accepted in the United States of America. 

Grand Rapids, Michigan 
March 25, 2011 

Plante & Moran, PLLC 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
CONSOLIDATED BALANCE SHEETS 

(Dollars in thousands) 

Assets 
     Cash and due from banks...............................................................................................  
     Federal funds sold..........................................................................................................  
          Cash and cash equivalents ........................................................................................  

$

     Securities available for sale (Note 2) .............................................................................  
     Federal Home Loan Bank stock.....................................................................................  
     Federal Reserve Bank stock...........................................................................................  
     Loans held for sale.........................................................................................................  

     Loans (Note 3) ...............................................................................................................  
     Allowance for loan losses (Note 3)................................................................................  
          Loans, net .................................................................................................................  

     Premises and equipment, net (Note 5) ...........................................................................  
     Other real estate owned, net (Note 7) ............................................................................  
     Loan servicing rights, net (Note 4) ................................................................................  
     Cash value of life insurance policies..............................................................................  
     Intangible assets, net (Note 6)........................................................................................  
     Goodwill (Note 6)..........................................................................................................  
     Other assets....................................................................................................................  
          Total assets ...............................................................................................................  

Liabilities 
     Deposits – noninterest-bearing (Note 8) ........................................................................  
     Deposits – interest-bearing (Note 8) ..............................................................................  
          Total deposits ...........................................................................................................  

     Repurchase agreements (Note 9) ...................................................................................  
     Advances from Federal Home Loan Bank (Note 10) ....................................................  
     Other liabilities (Notes 11 and 13).................................................................................  
          Total liabilities..........................................................................................................  

$

$

December 31 
2010

$

$

$

19,074
5,000 
24,074

90,820 
2,889
1,270
1,610

316,940

(4,729) 

312,211

12,525
1,953
347
9,520
2,620
13,728
6,957
480,524

66,932
322,952
389,884

22,249
8,473
5,605
426,211

2009

9,957
9,793
19,750

74,413 
3,304
1,270
322

322,716

(4,322) 

318,394

11,918
2,201
491
9,201
3,068
13,728
7,855
465,915

60,802
304,208
365,010

20,684
21,980
5,315
412,989

Shareholders’ Equity (Note 21) 
     Preferred stock; shares authorized: 100,000; shares outstanding: none...........................  
     Common stock and paid-in capital, no par value; shares authorized: 7,000,000; 
        shares outstanding: 3,280,515 in 2010 and 3,265,714 in 2009 (Note 14) ....................  
     Retained earnings.............................................................................................................  
     Accumulated other comprehensive income, net (Note 16) ..............................................  
          Total shareholders’ equity ..........................................................................................  
          Total liabilities and shareholders’ equity....................................................................   $

–

–

46,461
6,952
900 
54,313
480,524

$

46,326
5,813
787 
52,926
465,915

See accompanying notes to consolidated financial statements. 

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
CONSOLIDATED STATEMENTS OF INCOME 

(Dollars in thousands, except per share data) 

Interest income 
   Loans, including fees ....................................................................$
   Securities 
      Taxable ......................................................................................
      Tax exempt ................................................................................
   Other .............................................................................................
         Total interest income ............................................................

Interest expense 
   Deposits ........................................................................................
   Advances from Federal Home Loan Bank....................................
   Other borrowings ..........................................................................
         Total interest expense ...........................................................

Net interest income ........................................................................
Provision for loan losses (Note 3)..................................................
Net interest income after provision for loan losses .....................

Noninterest income 
   Customer service charges .............................................................
   Insurance and investment commissions ........................................
   Gains on sales of loans (Note 4) ...................................................
   Gains (losses) on sales of securities (Note 2) ...............................
   Loss on other than temporary impairment of securities (Note 2)..
   Losses on sales of other assets (Note 7)........................................
   Earnings on life insurance policies ...............................................
   Other income ................................................................................
         Total noninterest income......................................................

Noninterest expense 
   Salaries and benefits (Notes 13 and 14)........................................
   Occupancy and equipment (Note 5) .............................................
   Data processing.............................................................................
   Professional fees ...........................................................................
   Supplies and postage ....................................................................
   Advertising and promotional ........................................................
   Intangible asset amortization (Note 6) ..........................................
   Loan and collection expense.........................................................
   FDIC insurance.............................................................................
   Other expense ...............................................................................
         Total noninterest expense.....................................................

Income before income tax .............................................................
Income tax expense/(benefit) (Note 11) ........................................

Net income ......................................................................................$

2,711

Basic earnings per common share (Note 15)................................$
Diluted earnings per common share (Note 15) ............................$
Dividends declared per common share ........................................$

0.83
0.83
0.48

See accompanying notes to consolidated financial statements. 

21 

Years ended December 31 

2010

2009

2008

19,081

$

19,915

$

22,641

1,460
1,398
22
21,961

3,914
748
304
4,966

16,995
3,950
13,045

3,160
690
682
537 
(94) 
(432) 
360
666
5,569

7,040
2,157
1,651
675
497
168
448
678
641
1,294
15,249

3,365
654 

1,390
1,774
7
23,086

5,553
1,186
351
7,090

15,996
4,875
11,121

3,177
690
601
402 
(47) 
(434) 
365
667
5,421

6,902
2,227
1,599
629
504
124
469
777
785
1,243
15,259

1,283
(195) 

1,478

0.45
0.45
0.48

$

$
$
$

$

$
$
$

2,105
1,722
66
26,534

8,932
1,704
567
11,203

15,331
3,475
11,856

3,280
769
215
(401) 
(432) 
(204) 
373
483
4,083

7,140
2,163
1,386
645
537
152
494
422
267
1,505
14,711

1,228
(207) 

1,435

0.44
0.44
0.68

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY 

(Dollars in thousands, except per share data) 

Common 
Stock and 
Paid in 
Capital 

  Accumulated 

Other 
Comprehensive 
Income (Loss), 
Net 

Retained 
Earnings 

Number of 
Shares 

Total 

Balance, January 1, 2008 

3,229,814

$  45,956  

$  6,665

$    521 

$  53,142 

Comprehensive income: 
   Net income 
   Net change in unrealized gain (loss) on 
     securities available for sale, net of tax 
     of ($228) 
   Net change in funded status of post- 
     retirement benefit plan 
     Total comprehensive income 

Shares issued  
Change in ESOP repurchase obligation 
Effect of stock options granted 
Effect of employee stock purchases 
Cash dividends declared ($0.68 per share) 

1,435

1,435 

16,295

147  
23  
33  
12  

(2,202) 

(442) 

(442) 

37 

37 
1,030 

147 
23 
33 
12 
(2,202) 

Balance, December 31, 2008 

3,246,109

$  46,171  

$  5,898

$   116 

$  52,185 

Comprehensive income: 
   Net income 
   Net change in unrealized gain (loss) on 
     securities available for sale, net of tax 
     of $343 
   Net change in funded status of post- 
     retirement benefit plan 
     Total comprehensive income 

Shares issued 
Change in ESOP repurchase obligation 
Effect of stock options granted 
Effect of employee stock purchases 
Cash dividends declared ($0.48 per share) 

1,478

665 

6 

19,605

126  
(4 ) 
22  
11  

(1,563) 

1,478 

665 

6 
2,149 

126 
(4) 
22 
11 
(1,563) 

Balance, December 31, 2009 

3,265,714

$  46,326  

$  5,813

$   787 

$  52,926 

Comprehensive income: 
   Net income 
   Net change in unrealized gain (loss) on 
     securities available for sale, net of tax of $65 
   Net change in funded status of post- 
     retirement benefit plan 
     Total comprehensive income 

Shares issued 
Shares cancelled 
Change in ESOP repurchase obligation 
Effect of stock options granted 
Effect of employee stock purchases 
Cash dividends declared ($0.48 per share) 

2,711

(1,572) 

127 

(14) 

2,711 

127 

(14) 
2,824 

125 
– 
(16) 
15 
11 
(1,572) 

14,805 
(4) 

125  
–  
(16 ) 
15  
11  

Balance, December 31, 2010 
See accompanying notes to consolidated financial statements. 

3,280,515

$  46,461  

$  6,952

$   900 

$  54,313 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
  
 
 
  
 
 
  
  
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
  
 
 
  
 
 
  
 
  
 
 
  
 
 
  
  
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
  
 
 
  
 
 
  
 
  
 
 
  
  
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
ChoiceOne Financial Services, Inc. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 

(Dollars in thousands) 

Cash flows from operating activities: 
  Net income.................................................................................................   $
  Adjustments to reconcile net income to net cash from operating 
     activities: 
     Provision for loan losses.........................................................................  
     Depreciation ...........................................................................................  
     Amortization...........................................................................................  
     Compensation expense on stock options and employee purchases.........  
     Losses (gains) on sales of securities .......................................................  
     Loss on other than temporary impairment of securities ..........................  
     Gains on sales of loans ...........................................................................  
     Loans originated for sale ........................................................................  
     Proceeds from loan sales ........................................................................  
     Earnings on bank-owned life insurance ..................................................  
     (Gains)/losses on sales of other real estate owned ..................................  
     Write-downs of other real estate owned .................................................  
     Proceeds from sales of other real estate owned ......................................  
     Deferred federal income tax benefit .......................................................  
     Net change in: 
        Other assets..........................................................................................  
        Other liabilities ....................................................................................  
          Net cash from operating activities .....................................................  

Cash flows from investing activities: 
   Sales of securities available for sale .........................................................  
   Maturities, prepayments and calls of securities available for sale ............  
   Purchases of securities available for sale..................................................  
   Purchase of Federal Reserve Bank stock ..................................................  
   Loan originations and payments, net ........................................................  
   Additions to premises and equipment.......................................................  
          Net cash from investing activities ......................................................  

Cash flows from financing activities: 
   Net change in deposits ..............................................................................  
   Net change in repurchase agreements .......................................................  
   Proceeds from Federal Home Loan Bank advances .................................  
   Payments on Federal Home Loan Bank advances ....................................  
   Issuance of common stock ........................................................................  
   Cash dividends and fractional shares from stock dividends......................  
          Net cash from financing activities......................................................  

Net change in cash and cash equivalents .....................................................  
Beginning cash and cash equivalents...........................................................  
          Ending cash and cash equivalents......................................................   $

Supplemental disclosures: 
Cash paid for interest ...................................................................................   $
Cash paid for income taxes..........................................................................  
Loans transferred to other real estate owned ...............................................  
Other real estate owned transferred to premises and equipment..................  

See accompanying notes to consolidated financial statements. 

23 

Years ended December 31 

2010

2009

2008

2,711 

$

1,478 

$

1,435 

3,950 
903 
1,173 
26 
(537) 
94 
(682 ) 
(28,816) 
28,088 
(360) 
(96) 
528 
1,174 
(163) 

875 
357 
9,225 

6,059 
22,271 
(44,063) 
— 
875 
(1,510) 
(16,368) 

24,874 
1,565 
— 
(13,525) 
125 
(1,572) 
11,467 

4,324 
19,750 
24,074 

5,112 
285 
1,358 
— 

$

$

4,875 
974 
1,102 
33 
(402) 
47 
(601) 
(27,598) 
27,983 
(365) 
7 
442 
4,200 
(410) 

(2,289) 
(241) 
9,235 

8,171 
27,180 
(31,269) 
(1) 
(4,381) 
(816) 
(1,116) 

18,012 
1,898 
37,000 
(55,002) 
126 
(1,563) 
471 

8,590 
11,160 
19,750 

7,288 
31 
3,489 
331 

$

$

3,475 
844 
996 
45 
401 
432 
(215) 
(12,249) 
12,198 
(373) 
9 
204 
1,270 
(644) 

372 
(970) 
7,230 

2,540 
22,206 
(20,603) 
(4) 
(4,760) 
(764) 
(1,385) 

(4,846) 
(2,924) 
50,000 
(46,000) 
147 
(2,202) 
(5,825) 

20 
11,140 
11,160 

11,519 
575 
3,666 
— 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Note 1 – Summary of Significant Accounting Policies 

Principles of Consolidation 
The consolidated financial statements include ChoiceOne Financial Services, Inc., its wholly-owned subsidiary, ChoiceOne Bank, and 
ChoiceOne  Bank’s  wholly-owned  subsidiary,  ChoiceOne  Insurance  Agencies,  Inc.,  and  its  former  wholly-owned  subsidiary, 
ChoiceOne  Mortgage  Company  of  Michigan  (together  referred  to  as  "ChoiceOne").    Intercompany  transactions  and  balances  have 
been eliminated in consolidation.  

Nature of Operations 
ChoiceOne  Bank  (the  "Bank")  is  a  full-service  community  bank  that  offers  commercial,  consumer,  and  real  estate  loans  as  well  as 
traditional demand, savings and time deposits to both commercial and consumer clients in portions of Kent, Muskegon, Newaygo, and 
Ottawa counties in Michigan.  Substantially all loans are secured by specific items of collateral including business assets, consumer 
assets, and real estate.  Commercial loans are expected to be repaid from the cash flows from operations of businesses.  Real estate 
loans are collateralized by either residential or commercial real estate. 

ChoiceOne Insurance Agencies, Inc. (the "Insurance Agency") is a wholly-owned subsidiary of the Bank.  The Insurance Agency sells 
insurance  policies  such  as  life  and  health  for  both  commercial  and  consumer  clients.    The  Insurance  Agency  also  offers  alternative 
investment products such as annuities and mutual funds through a registered broker. 

ChoiceOne Mortgage Company of Michigan (the “Mortgage Company”) originated and sold a full line of conventional type mortgage 
loans for 1-4 family and multi-family residential real estate properties.  It also originated second mortgages on residential real estate 
with  home  equity  term  loans  and  lines  of  credit.    Effective  December  31,  2008,  ChoiceOne  consolidated  the  operations  of  the 
Mortgage Company into the Bank and eliminated the mortgage company subsidiary. 

Together,  the  Bank,  the  Insurance  Agency,  and  the  former  Mortgage  Company  account  for  substantially  all  of  ChoiceOne’s  assets, 
revenues and operating income. 

Use of Estimates 
To  prepare  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of  America, 
ChoiceOne’s management makes estimates and assumptions based on available information.  These estimates and assumptions affect 
the  amounts  reported  in  the  financial  statements  and  the  disclosures  provided.    Actual  results  may  differ  from  these  estimates.  
Estimates associated with securities available for sale, the allowance for loan losses, other real estate owned, core deposit intangible 
assets, loan servicing rights, goodwill, and fair values of certain financial instruments are particularly susceptible to change. 

Cash and Cash Equivalents 
Cash and cash equivalents are defined to include cash on hand, demand deposits with other banks, and federal funds sold.  Cash flows 
are  reported  on  a  net  basis  for  customer  loan  and  deposit  transactions,  deposits  with  other  financial  institutions,  and  short-term 
borrowings with original terms of 90 days or less. 

Securities 
Securities are classified as available for sale because they might be sold before maturity.  Securities classified as available for sale are 
carried at fair value, with unrealized holding gains and losses reported separately in the accumulated other comprehensive income or 
loss section of shareholders’ equity, net of tax effect.  Restricted investments in Federal Reserve Bank stock and Federal Home Loan 
Bank stock are carried at cost.  Equity securities consist of investments in preferred stock, trust-preferred securities, and investments in 
common stock of other financial institutions. 

Interest income includes amortization of purchase premium or discount.  Premiums and discounts on securities are amortized using the 
level-yield method without anticipating prepayments.  Gains or losses on sales are recorded on the trade date based on the amortized 
cost of the security sold. 

Declines in the fair value of securities below their cost that are other than temporary are reflected as recognized losses.  In estimating 
other than temporary losses, management considers: the length of time and extent that fair value has been less than cost, the financial 
condition and near-term prospects of the issuer, and ChoiceOne’s ability and intent to hold the security for a period sufficient to allow 
for any anticipated recovery in fair value. 

24 

 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Loans 
Loans  that  management  has  the  intent  and  ability  to  hold  for  the  foreseeable  future  or  until  maturity  or  payoff  are  reported  at  the 
principal balance outstanding, net of unearned interest, deferred loan fees and costs, and an allowance for loan losses.  Loans held for 
sale are reported at the lower of cost or market, on an aggregate basis. 

Interest  income  on  loans  is  reported  on  the  interest  method  and  includes  amortization  of  net  deferred  loan  fees  and  costs  over  the 
estimated loan term.  Interest on loans is accrued based upon the principal balance outstanding.  The accrual of interest is discontinued 
at  the  time  at  which  commercial  loans  are  90  days  past  due  unless  the  loan  is secured by sufficient collateral and in the process of 
collection.   Interest on consumer or real estate secured loans is discontinued at the time at which the loan is 120 days past due unless 
the credit is secured by sufficient collateral and in the process of collection.  Past due status is based on the contractual terms of the 
loan.    In  all  cases,  loans  are  placed  into  nonaccrual  status  or  charged  off  at  an  earlier  date  if  collection  of  principal  or  interest  is 
considered doubtful.  Interest accrued but not received is reversed against interest income when the loans are placed into nonaccrual 
status.  Interest received on such loans is applied to principal until qualifying for return to accrual.  Loans are returned to accrual basis 
when all the principal and interest amounts contractually due are brought current and future payment is reasonably assured. 

Allowance for Loan Losses 
The allowance for loan losses is a valuation allowance for probable incurred credit losses.  The allowance is increased by the provision 
for  loan  losses  and  decreased  by  loans  charged  off  less  any  recoveries  of  charged  off  loans.    Management  estimates  the  allowance 
balance required based on past loan loss experience, the nature and volume of the loan portfolio, information about specific borrower 
situations  and  estimated  collateral  values,  economic  conditions,  and  other  factors.    Allocations  of  the  allowance  may  be  made  for 
specific loans, but the entire allowance is available for any loan that, in management’s judgment, should be charged off.  Loan losses 
are charged against the allowance when management believes the collectibility of a loan balance is not possible. 

The  allowance  consists  of  general  and  specific  components.    The  general  component  covers  non-classified  loans  and  is  based  on 
historical  loss  experience  adjusted  for  current  factors.    The  specific  component  relates  to  loans  that  are  individually  classified  as 
impaired or loans otherwise classified as substandard or doubtful.   

A  loan is impaired when full payment under the loan terms is not expected.  Commercial loans are evaluated for impairment on an 
individual loan basis.   If a loan is considered impaired, a portion of the allowance for loan losses is allocated to the loan so that it is 
reported,  net,  at  the  present  value  of  estimated  future  cash  flows  using  the  loan’s  existing  rate  or  at  the  fair  value  of  collateral  if 
repayment  is  expected  solely  from  the  collateral.    Large  groups  of  smaller  balance  homogeneous  loans  such  as  consumer  and  real 
estate  mortgage  loans  are  collectively  evaluated  for  impairment,  and  accordingly,  they  are  not  separately  identified  for  impairment 
disclosures. 

Premises and Equipment 
Premises and equipment are stated at cost less accumulated depreciation.  Land is carried at cost.  Land improvements are depreciated 
using the straight-line method with useful lives ranging from 7 to 15 years.  Building and related components are depreciated using the 
straight-line  method  with  useful  lives  ranging  from  5  to  39  years.    Leasehold  improvements  are  depreciated  over  the  shorter  of  the 
estimated life or the lease term.  Furniture and equipment are depreciated using the straight-line method with useful lives ranging from 
3  to  7  years.    Fixed  assets  are  periodically  reviewed  for  impairment  when  events  indicate  their  carrying  amounts  may  not  be 
recoverable from future undiscounted cash flows.  If impaired, the assets are recorded at fair value. 

Other Real Estate Owned 
Real estate properties acquired in the collection of a loan are initially recorded at fair value at acquisition establishing a new cost basis.  
Any reduction to fair value from the carrying value of the related loan is accounted for as a loan loss.  After acquisition, a valuation 
allowance reduces the reported amount to the lower of the initial amount or fair value less costs to sell.  Expenses to repair or maintain 
properties are included within other noninterest expenses.  Gains and losses upon disposition and changes in the valuation allowance 
are reported net within other noninterest income. 

Loan Servicing Rights 
Servicing rights represent the allocated value of servicing rights on loans sold with servicing retained.  Servicing rights are expensed in 
proportion to, and over the period of, estimated net servicing revenues.  Impairment is evaluated based on the fair value of the rights, 
using groupings of the underlying loans as to interest rates and then, secondarily, as to geographic and prepayment characteristics.  Fair 
value is determined using prices for similar assets with similar characteristics when available or based upon discounted cashflows using 
market-based assumptions.  Any impairment of a grouping is reported as a valuation allowance. 

25 

 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Goodwill 
Goodwill results from business acquisitions and represents the excess of the purchase price over the fair value of the acquired tangible 
assets and liabilities and identifiable intangible assets.  Goodwill is assessed at least annually for impairment and any such impairment 
will be recognized in the period identified. 

Loan Commitments and Related Financial Instruments 
Financial instruments include off-balance sheet credit instruments, such as commitments to make loans and commercial letters of credit 
issued  to  meet  financing  needs  of  customers.    The  face  amount  for  these  items  represents  the  exposure  to  loss,  before  considering 
customer collateral or ability to repay.  Such financial instruments are recorded when they are funded. 

Employee Benefit Plans 
ChoiceOne’s 401(k) plan allows participants to contribute up to the IRS maximum.  Contributions from ChoiceOne to its 401(k) plan 
are discretionary.  ChoiceOne also allows retired employees to participate in its health insurance plan.  Employees who have attained 
age  55  and  completed  at  least  ten  years  of  service  to  ChoiceOne  are  eligible  to  participate  as  a  retiree  until  they  are  eligible  for 
Medicare.  These postretirement benefits are accrued during the years in which the employee provides service. 

Employee Stock Ownership Plan 
The cost of shares issued to the Employee Stock Ownership Plan (the "ESOP") but not yet allocated to participants is presented as a 
reduction of shareholders’ equity.  Compensation expense is recorded based on the market price of the shares as they are committed to 
be  released  for  allocation  to  participant  accounts.    The  difference  between  the  market  price  and  the  cost of shares committed to be 
released is recorded as an adjustment to additional paid-in capital.  Dividends on allocated ESOP shares are recorded as a reduction of 
retained  earnings  while  dividends  on  unallocated  ESOP  shares  are  reflected  as  a  reduction  of  debt  and  accrued  interest.    Upon 
distribution of shares to a participant, the participant has the right to require the Company to purchase his or her shares at fair value in 
accordance with the terms and conditions of the ESOP.  As such, these shares are not classified in shareholders’ equity as permanent 
equity. 

Income Taxes 
Income tax expense is the sum of the current year income tax due and the change in deferred tax assets and liabilities.  Deferred tax 
assets and liabilities are the expected future tax consequences of temporary differences between the carrying amounts and tax bases of 
assets and liabilities, computed using enacted tax rates.  A valuation allowance, if needed, reduces deferred tax assets to the amount 
expected to be realized. 

Earnings Per Share 
Basic earnings per common share ("EPS") is based on weighted-average common shares outstanding.  The weighted-average number 
of shares used in the computation of basic and diluted EPS includes shares allocated to the ESOP.  Diluted EPS further assumes issue 
of  any  dilutive  potential  common  shares  issuable  under  stock  options.    Earnings  and  dividends  per  share  are  restated  for  stock 
dividends and splits through the issue date of the financial statements. 

Comprehensive Income 
Comprehensive income consists of net income and other comprehensive income or loss.  Other comprehensive income or loss includes 
unrealized gains and losses on securities available for sale, net of tax, and changes in the funded status of postretirement plans which 
are also recognized as a separate component of shareholders’ equity. 

Loss Contingencies 
Loss contingencies, including claims and legal actions arising in the ordinary course of business, are recorded as liabilities when the 
likelihood of loss is probable and an amount or range of loss can be reasonably estimated.  Management does not believe that there are 
any such matters that may have a material effect on the financial statements. 

Cash Restrictions 
Cash  on  hand  or  on  deposit  with  the  Federal  Reserve  Bank  of  $83,000  and  $221,000  was  required  to  meet  regulatory  reserve  and 
clearing  requirements  at  December  31,  2010  and  2009,  respectively.    The  balance  in  excess  of  the  amount  required  was  interest-
bearing as of December 31, 2010 and December 31, 2009. 

Stock-Based Compensation 
ChoiceOne records stock-based compensation cost using the fair value method.  Compensation costs related to stock options granted is 
disclosed in Note 14. 

26 

 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Dividend Restrictions 
Banking regulations require the maintenance of certain capital levels and may limit the amount of dividends that may be paid by the 
Bank to ChoiceOne (see Note 21). 

Fair Value of Financial Instruments 
Fair  values  of  financial  instruments  are  estimated  using  relevant  market  information  and  other  assumptions,  which  are  more  fully 
documented in Note 18 to the consolidated financial statements.  Fair value estimates involve uncertainties and matters of significant 
judgment regarding interest rates, credit risk, prepayments, and other factors, especially in the absence of broad markets for particular 
items.  Changes in assumptions or in market conditions could significantly affect the estimates. 

Operating Segments 
While ChoiceOne’s management monitors the revenue streams of various products and services for the Bank and Insurance Agency, 
operations and financial performance are evaluated on a company-wide basis.  Accordingly, all of the financial service operations are 
considered by management to be aggregated into one reportable operating segment. 

Recent Accounting Pronouncements 
In  January  2010,  the  Financial  Accounting  Standards  Board  ("FASB")  issued  ASU  No.  2010-06  "Fair  Value  Measurements  and 
Disclosures (Topic 820) - Improving Disclosures about Fair Value Measurements."  ASU 2010-06 amends the fair value disclosure 
guidance.    The  amendments  include  new  disclosures  and  changes  to  clarify  existing  disclosure  requirements.    ASU  2010-06  was 
effective  for  interim  and  annual  reporting  periods  beginning  after  December  15,  2009,  except  for  the  disclosures  about  purchases, 
sales, issuances, and settlements of Level 3 fair value measurements.  Those disclosures are effective for fiscal years beginning after 
December  15,  2010,  and  for  interim  periods  within  those  fiscal  years.    The  impact  of  ASU  2010-06  on  ChoiceOne’s  disclosures is 
reflected in Note 19 of the consolidated financial statements. 

In July 2010, the FASB issued ASU No. 2010-20 "Disclosures about the Credit Quality of Financing Receivables and the Allowance 
for Credit Losses."  ASU 2010-20 requires expansion of the disclosure about the credit quality of ChoiceOne’s loans and the related 
reserves  against  them.    The  additional  disclosures  will  include  details  on  past  due  loans  and  credit  quality  indicators.    For  public 
entities,  ASU  2010-20  disclosures  of  period-end  balances  are  effective  for  interim  and  annual  reporting  periods  ending  on  or  after 
December  15,  2010  and  are  included  in  Note  3  of  the  consolidated  financial  statements.   Disclosures related to activity that occurs 
during the reporting period are required for interim and annual reporting periods beginning on or after December 15, 2010. 

Reclassifications 
Certain  amounts  presented  in  prior  year  consolidated  financial  statements  have  been  reclassified  to  conform  to  the  current  year’s 
presentation. 

Note 2 – Securities 

The  fair  value  of  securities  available  for  sale  and  the  related  gross  unrealized  gains  and  losses  recognized  in  accumulated  other 
comprehensive income (loss) at December 31 were as follows: 

(Dollars in thousands) 

2010 

Gross 
Unrealized 
Gains 

Gross 
Unrealized 
Losses 

Amortized 
Cost 

U.S. Government and federal agency ..................................... $
State and municipal.................................................................
Mortgage-backed ....................................................................
Corporate ................................................................................
FDIC-guaranteed financial institution debt.............................
Equity securities......................................................................
     Total .................................................................................. $

28,737 
47,319 
7,307 
2,854 
2,020 
1,500 
89,737 

$

$

382 
935 
298 
36 
33 
— 
1,684 

$

$

(53)  $
(373) 
(6) 
(7) 
— 
(162) 
(601)  $

Fair 
Value 

29,066 
47,881 
7,599 
2,883 
2,053 
1,338 
90,820 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(Dollars in thousands) 

2009 

Gross 
Unrealized 
Gains 

Gross 
Unrealized 
Losses 

Amortized 
Cost 

U.S. Government and federal agency ..................................... $
State and municipal.................................................................
Mortgage-backed ....................................................................
Equity securities......................................................................
     Total .................................................................................. $

18,550 
44,230 
8,672 
2,069 
73,521 

$

$

108 
699 
285 
385 
1,477 

$

$

(87)  $

(330) 
(28) 
(140) 
(585)  $

Fair 
Value 

18,571 
44,599 
8,929 
2,314 
74,413 

Information regarding sales of securities available for sale follows: 

(Dollars in thousands) 

Proceeds from sales of securities ................................
Gross realized gains................................................................
Gross realized losses................................................................3
Loss on other than temporary impairment ................................

94

$

$

2010
6,059
540

$

2009
8,171
414
12
47

2008 
2,540 
39 
440 
432 

Contractual maturities of securities available for sale at December 31, 2010 were as follows: 

(Dollars in thousands) 

Fair 
Value 

Due within one year ................................................................................................$
15,389 
46,697 
Due after one year through five years ............................................................................................
Due after five years through ten years ...........................................................................................
18,337 
1,460 
Due after ten years ................................................................................................
81,883 
     Total debt securities................................................................................................
7,599 
Mortgage-backed securities, not due at a specific date................................................................
Equity securities.............................................................................................................................
1,338 
90,820 
     Total ................................................................................................................................

$

Various  securities  were  pledged  as  collateral  for  securities  sold  under  agreements  to  repurchase  and  for  Treasury,  Tax,  and  Loan 
accounts.  The carrying amount of securities pledged as collateral at December 31 was as follows: 

(Dollars in thousands) 

Securities pledged for securities sold under agreements to repurchase .........................................
Securities pledged for Treasury, Tax, and Loan accounts .............................................................
     Total securities pledged as collateral ........................................................................................

$

$

2010
27,509
–
27,509

$

$

2009 
24,800 
521 
25,321 

Securities  with  unrealized  losses  at  year-end  2010  and  2009,  aggregated  by  investment  category  and  length  of  time  the  individual 
securities have been in a continuous unrealized loss position, were as follows: 

(Dollars in thousands) 

Less than 12 months 
Fair 
Value 

Unrealized 
Losses 

2010 
More than 12 months 
Fair 
Value 

Unrealized 
Losses 

Total 

  Fair 
Value 

Unrealized 
Losses 

$

U.S. Government and federal 
4,663
   agency................................................................
State and municipal................................11,341 
Mortgage-backed ................................
938
Corporate ................................................................
540
Equity securities................................
– 
     Total temporarily impaired ................................
$
17,482 
$

$

)  $

(53
(297) 
(6) 
(7) 
– 
(363)  $
28 

–
1,460 
– 
– 
838 
2,298 

$

$

–
(76) 
– 
– 
(162) 
(238) 

$

$

4,663 
12,801 
938  
540  
838  
19,780 

$

$

) 
(53
(373) 
(6) 
(7) 
(162) 
(601) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(Dollars in thousands) 

Less than 12 months 
Fair 
Value 

Unrealized 
Losses 

2009 
More than 12 months 
Fair 
Value 

Unrealized 
Losses 

Total 

Fair 
Value 

Unrealized 
Losses 

U.S. Government and federal 
   agency................................................................
8,033
State and municipal................................ 9,211 
1,465
Mortgage-backed ................................
Equity securities................................
– 
$
     Total temporarily impaired ................................
18,709 
$

$

$

)  $

(87
(244) 
(28) 
– 
(359)  $

–
1,771 
– 
860 
2,631 

$

$

–
(86) 
– 
(140) 
(226) 

$

$

8,033 
10,982 
1,465  
860  
21,340 

$

$

(87
) 
(330) 
(28) 
(140) 
(585) 

One municipal security with a fair value of $306,000 was considered to be other than temporarily impaired as of December 31, 2010.  
The  issuer  of  the  security  defaulted  upon  its  maturity  of  September  1,  2009.    Impairment  losses  of  $141,000  have  been  recorded 
through December 2010 due to uncertainty as to when principal repayment will be received.  In the case of the remaining state and 
municipal securities, ChoiceOne does not intend to sell the securities prior to a recovery in their value nor is it likely that ChoiceOne 
would be forced to sell them.  Equity securities included a Money Market Preferred auction rate security (MMP) with a fair value of 
$838,000 as of December 31, 2010.  Auctions remain active for the MMP and interest payments have remained current. 

An impairment loss of $432,000 was recorded in December 2008 when a decline in the market value of an MMP was considered to be 
other than temporary.  The MMP was converted to 40,000 shares of preferred stock in January 2009 when auction activity ceased and 
the  collateral  supporting  the  MMP  was  unwound.    A  gain  of  $32,000  was  recognized  upon  the  conversion.    Subsequent  to  the 
conversion, ChoiceOne sold 15,000 shares in 2009 for a gain of $92,000 and 25,000 shares in 2010 for a gain of $204,000. 

ChoiceOne evaluates all securities on a quarterly basis for other than temporary impairment.  Consideration is given to the length of 
time and the extent to which the fair value has been less than cost, the financial condition and near-term prospects of the issuer, and the 
intent and ability of ChoiceOne to retain its investment in the issue for a period of time sufficient to allow for any anticipated recovery 
in fair value.  Except for the impairments described in the previous paragraphs, no other than temporary impairments were recorded in 
2010 or 2009. 

Note 3 – Loans and Allowance for Loan Losses 

The Bank’s loan portfolio as of December 31 was as follows: 

(Dollars in thousands) 

Agricultural........................................................................................................................... $
Commercial and industrial....................................................................................................
Consumer..............................................................................................................................
Real estate – commercial ......................................................................................................
Real estate - construction......................................................................................................
Real estate - residential.........................................................................................................
     Loans, gross  ....................................................................................................................
Allowance for loan losses .....................................................................................................
     Loans, net ........................................................................................................................ $

2010
29,681 
55,947 
16,709 
116,351 
853 
97,399 
316,940 
(4,729) 
312,211 

Activity in the allowance for loan losses was as follows: 

(Dollars in thousands) 

Balance, beginning of year .......................................................................... $
Provision charged to expense ......................................................................
Recoveries credited to the allowance...........................................................
Loans charged off ........................................................................................
Balance, end of year .................................................................................... $

2010
4,322 
3,950 
341 
(3,884) 
4,729 

$

$

2009
3,600 
4,875 
541 
(4,694) 
4,322 

2009
31,322 
53,964 
16,285 
121,100 
1,158 
98,887 
322,716 
(4,322) 
318,394 

2008
3,600 
3,475 
353 
(3,828) 
3,600 

$

$

$

$

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

ChoiceOne manages its credit risk through the use of its loan policy and its loan approval process and by monitoring of loan credit 
performance.    The  loan  approval  process  for  commercial  loans  involves  individual  and  group  approval  authorities.    Individual 
authority levels are based on the experience of the lender.  Group authority approval levels can consist of an internal loan committee 
that includes the Bank’s President or Senior Lender and other loan officers for loans that exceed individual approval levels, or a loan 
committee of the Board of Directors for larger commercial loans.  Most consumer loans are approved by individual loan officers based 
on standardized underwriting criteria, with larger consumer loans subject to approval by the internal loan committee. 

Ongoing credit review of commercial loans is the responsibility of the loan officers.  ChoiceOne’s internal credit committee meets at 
least monthly and reviews loans with payment issues and loans with a risk rating of 5, 6, or 7.  Risk ratings of commercial loans are 
reviewed  periodically  and  adjusted  if  needed.    ChoiceOne’s  consumer  loan  portfolio  is  primarily  monitored  on  an  exception  basis.  
Loans  where  payments  are  past  due  are  turned  over  to  the  Bank’s  collection  department,  who  works  with  the  borrower  to  bring 
payments current or takes other actions when necessary.  In addition to internal reviews of credit performance, ChoiceOne contracts 
with a third party for independent loan review that monitors the loan approval process and the credit quality of the loan portfolio. 

Activity in the allowance for loan losses and balances in the loan portfolio were as follows: 

(Dollars in thousands) 

  Commercial 

Agricultural 

and 
Industrial 

Consumer 

Commercial 
Real Estate 

Construction 
Real Estate 

Residential 
Real Estate 

Unallocated 

Total 

2010 
Allowance for Loan Losses   
Beginning balance ............... $
Charge-offs .......................... 
Recoveries ........................... 
Provision ............................. 
Ending balance .................... $

Individually evaluated for 
  impairment.........................

$

Collectively evaluated for 
  impairment......................... $

124 
– 
– 
57 
181 

–

181

Loans 
Individually evaluated for 
  impairment......................... $
Collectively evaluated for 
  impairment.........................
Ending balance .................... $

39

29,642
29,681 

2009 
Allowance for Loan Losses   
Beginning balance ............... $
Charge-offs .......................... 
Recoveries ........................... 
Provision ............................. 
Ending balance .................... $

Individually evaluated for 
  impairment......................... $

Collectively evaluated for 
  impairment......................... $

– 
– 
– 
124 
124 

29

95

$

$

$

$

$

$

$

$

$

$

735 
(765)   
68 
603 
641 

–

641

$

$

$

$

306 
(444)   
230 
151 
243 

–

243

272

$

–

55,675
55,947 

16,709
$ 16,709 

754 
(1,558)   
102 
1,437 
735 

52

683

$

$

$

$

351 
(535)   
246 
244 
306 

–

306

1,546 
(1,523)   
16 
1,690 
1,729 

582

1,147

3,529

112,822
116,351 

1,100 
(1,218)   
58 
1,606 
1,546 

1,031

515

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

30 

3 
– 
– 
(1)   
2 

–

2

–

853
853 

5 
(14)   
29 
(17)   
3 

–

3

$

$

$

$

$

$

$

$

$

$

1,590 
(1,152)   
27 
1,089 
1,554 

–

1,554

2,733

94,666
97,399 

1,124 
(1,369)   
106 
1,729 
1,590 

–

1,590

$

$

$

$

$

$

$

$

18 
– 
– 
361 
379 

–

379

$

$

$

$

4,322 
(3,884) 
341 
3,950 
4,729 

582

4,147

$

6,573

310,367
$ 316,940 

266 
– 
– 
(248)   
18 

–

18

$

$

$

$

3,600 
(4,694) 
541 
4,875 
4,322 

1,112

3,210

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

  Commercial 

Agricultural 

and 
Industrial 

Consumer 

Commercial 
Real Estate 

Construction 
Real Estate 

Residential 
Real Estate 

Unallocated 

Total 

Loans 
Individually evaluated for 
  impairment......................... $
Collectively evaluated for 
  impairment.........................
Ending balance .................... $

378

30,944
31,322 

2008 
Allowance for Loan Losses   
Beginning balance ............... $
Charge-offs .......................... 
Recoveries ........................... 
Provision ............................. 
Ending balance .................... $

Individually evaluated for 
  impairment......................... $

Collectively evaluated for 
  impairment......................... $

Loans 
Individually evaluated for 
  impairment......................... $
Collectively evaluated for 
  impairment.........................
Ending balance .................... $

– 
– 
– 
– 
– 

–

–

–

23,408
23,408 

$

$

$

$

$

$

$

$

698

$

–

53,266
53,964 

16,285
$ 16,285 

1,211 
(1,193)   
60 
676 
754 

75

679

$

$

$

$

489 
(568)   
252 
178 
351 

–

351

273

$

–

57,314
57,587 

16,047
$ 16,047 

$

$

$

$

$

$

$

$

6,886

114,214
121,100 

945 
(815)   
35 
935 
1,100 

470

630

1,845

122,107
123,952 

$

$

$

$

$

$

$

$

–

1,158
1,158 

– 
– 
– 
5 
5 

–

5

$

$

$

$

$

$

1,785

97,102
98,887 

891 
(1,252)   

$

6 
1,479 
1,124 

–

1,124

$

$

$

$

9,747

312,969
$ 322,716 

64 
– 
– 
202 
266 

–

266

$

$

$

$

3,600 
(3,828) 
353 
3,475 
3,600 

545

3,055

–

$

–

2,026
2,026 

102,957
$ 102,957 

$

2,118

323,859
$ 325,977 

The process to monitor the credit quality of ChoiceOne’s loan portfolio includes tracking (1) the risk ratings of business loans, (2) the 
level of classified business loans, and (3) delinquent and nonperforming consumer loans.  Business loans are risk rated on a scale of 1 
to 8.  A description of the characteristics of the ratings follows: 

Risk rating 1 through 3: These loans are considered pass credits.  They exhibit acceptable to exceptional credit risk and demonstrate 
the ability to repay the loan from normal business operations. 

Risk rating 4: These loans are considered watch credits.  They have potential developing weaknesses that, if not corrected, may cause 
deterioration in the ability of the borrower to repay the loan.  While a loss is possible for a loan with this rating, it is not anticipated. 

Risk rating 5: These loans are considered special mention credits.  Loans in this risk rating are considered to be inadequately protected 
by the net worth and debt service coverage of the borrower or of any pledged collateral.  These loans have well defined weaknesses 
that may jeopardize the borrower’s ability to repay the loan.  If the weaknesses are not corrected, loss of principal and interest could be 
probable. 

Risk rating 6: These loans are considered substandard credits.  These loans have well defined weaknesses, the severity of which makes 
collection of principal and interest in full questionable.  Loans in this category may be placed on nonaccrual status. 

Risk rating 7: These loans are considered doubtful credits.  Some loss of principal and interest has been determined to be probable.  
The estimate of the amount of loss could be affected by factors such as the borrower’s ability to provide additional capital or collateral.  
Loans in this category are on nonaccrual status. 

Risk rating 8: These loans are considered loss credits.  They are considered uncollectible and will be charged off against the allowance 
for loan losses. 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Information regarding the Bank’s credit exposure as of December was as follows: 

(Dollars in thousands) 
Corporate Credit Exposure - Credit Risk Profile By Creditworthiness Category 

Risk rating 2....................................   $
Risk rating 3....................................    
Risk rating 4....................................    
Risk rating 5....................................    
Risk rating 6....................................    
Risk rating 7....................................    

$

$

Agricultural 
2010 
1,901 
17,592 
8,919 
1,017 
213 
39 
29,681 

2009 
2,248 
21,112 
7,417 
– 
488 
57 
$ 31,322 

$

$

Commercial and Industrial  
2009 
3,438 
28,342 
17,650 
3,780 
328 
426 
53,964 

2010 
2,818 
29,806 
20,198 
2,703 
251 
171 
55,947 

$

$

Consumer Credit Exposure - Credit Risk Profile Based On Payment Activity 

Performing ......................................   $
Nonperforming................................    

$

Consumer 
2010 
16,519 
190 
16,709 

2009 
$ 16,267 
18 
$ 16,285 

Construction Real Estate   
2009 
1,158 
– 
1,158 

2010 
853 
– 
853 

$

$

$

$

Commercial Real Estate 

$

2010 
6,755 
57,265 
31,921 
14,069 
5,412 
929 
$ 116,351 

2009
6,066
56,402
38,597
9,600
5,451
4,984
121,100

$

$

Residential Real Estate 

2010 
92,885 
4,514 
97,399 

$

$

$

$

2009
93,177
5,710
98,887

Loans are classified as performing when they are current as to principal and interest payments or are past due on payments less than 90 
days.    Loans  are  classified  as  nonperforming  when  they  are  past  due  90  days  or  more  as  to  principal  and  interest  payments  or  are 
considered a troubled debt restructuring. 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Impaired loans by loan category as of December 31 follow: 

(Dollars in thousands) 

Recorded 
Investment 

Unpaid 
Principal 
Balance 

Related 
Allowance 

Average 
Recorded 
Investment 

Interest 
Income 
Recognized 

2010 
With no related allowance recorded 
   Agricultural ..............................................   $
   Commercial and industrial ........................   
   Commercial real estate..............................   
   Residential real estate................................   
With an allowance recorded.........................   
   Agricultural ...............................................   
   Commercial and industrial ........................   
   Commercial real estate..............................   
   Residential real estate................................   
Total.............................................................   
   Agricultural ...............................................   
   Commercial and industrial ........................   
   Commercial real estate..............................   
   Residential real estate................................   

2009 
With no related allowance recorded 
   Agricultural ...............................................  $
   Commercial and industrial ........................   
   Commercial real estate..............................   
   Residential real estate................................   
With an allowance recorded.........................   
   Agricultural ...............................................   
   Commercial and industrial ........................   
   Commercial real estate..............................   
   Residential real estate................................   
Total.............................................................   
   Agricultural ...............................................   
   Commercial and industrial ........................   
   Commercial real estate..............................   
   Residential real estate................................   

39 
222 
1,914 
2,733 

– 
50 
1,615 
– 

39 
272 
3,529 
2,733 

321 
535 
2,287 
1,785 

57 
163 
4,599 
– 

378 
698 
6,886 
1,785 

$

$

$

$

$

$

44 
229 
2,385 
2,736 

– 
50 
1,672 
– 

44 
279 
4,057 
2,736 

321 
1,304 
2,549 
1,785 

58 
163 
4,637 
– 

379 
1,467 
7,186 
1,785 

– 
– 
– 
– 

– 
50 
531 
– 

– 
50 
531 
– 

– 
– 
– 
– 

28 
82 
986 
– 

28 
82 
986 
– 

$

$

165 
211 
1,951 
2,640 

65 
464 
3,591 
– 

230 
675 
5,542 
2,640 

174 
550 
3,728 
357 

48 
191 
3,200 
– 

222 
741 
6,928 
357 

– 
(5) 
(2) 
170 

– 
12 
(3) 
– 

– 
7 
(5) 
170 

1 
21 
67 
20 

– 
6 
(17) 
– 

1 
27 
50 
20 

An aging analysis of loans by loan category as of December 31 follows: 

(Dollars in thousands) 

30 to 59 
Days 

60 to 89 
Days 

2010 
Agricultural .....................................  
Commercial and industrial ..............    
Consumer ........................................    
Commercial real estate....................    
Construction real estate...................    
Residential real estate......................    

$

71 
133 
84 
266 
– 
1,223 
$ 1,777 

$

7 
175 
41 
646 
– 
833 
$ 1,702 

(1)  Includes nonaccrual loans. 

Greater 
Than 90 
Days (1) 

$

$

39 
142 
29 
2,129 
– 
2,249 
4,588 

33 

Total 

$

117 
450 
154 
3,041 
– 
4,305 
$ 8,067 

Loans Not 
Past Due 

$

29,564 
55,497 
16,555 
113,310 
853 
93,094 
$ 308,873 

Total Loans 

$

$

29,681 
55,947 
16,709 
116,351 
853 
97,399 
316,940 

90 Days Past 
Due and 
Accruing 

$

$

–
–
23
–
–
–
23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Nonaccrual loans by loan category as of December 31 follow: 

(Dollars in thousands) 

Agricultural ...................................................................   $
Commercial and industrial ............................................    
Consumer ......................................................................    
Commercial real estate..................................................    
Construction real estate.................................................    
Residential real estate....................................................    

$

2010 
64
256 
5 
3,302 
– 
2,646 
6,273

$

2009
387
441
17
6,977
–
4,060
$ 11,882

Note 4 – Mortgage Banking  

Activity during the year was as follows: 

(Dollars in thousands) 

2010
Loans originated for resale, net of principal payments ................................
28,816 
$
Proceeds from loan sales ................................................................
28,088 
Net gains on sales of loans held for sale ................................................................682 
Loan servicing fees, net of amortization ................................................................41 

$

$

2009 
27,598 
27,983 
601 
4  

2008
12,249 
12,198 
215 
67 

Loans serviced for others are not reported as assets in the accompanying consolidated balance sheets.  The unpaid principal balances of 
these loans were $107 million and $117 million at December 31, 2010 and 2009, respectively.  The Bank maintains custodial escrow 
balances in connection with these serviced loans; however, such escrows were immaterial at December 31, 2010 and 2009.  

Activity for loan servicing rights was as follows: 

(Dollars in thousands) 

2010
Balance, beginning of year ................................................................................................
491 
$
122 
Capitalized................................................................................................
(266) 
Amortization................................................................................................
347 
$
Balance, end of year ................................................................................................

$

$

2009
580 
210 
(299) 
491 

$

$

2008 
792 
51 
(263) 
580 

The fair value of loan servicing rights was $852,000 and $1,048,000 as of December 31, 2010 and 2009, respectively.  Consequently, 
a  valuation  allowance  was  not  necessary  at  year-end  2010  or  2009.    The  fair  value  of  servicing  rights  at  December  31,  2010  was 
determined  using  a  discount  rate  of  7.7%  and  prepayment  speeds  ranging  from  0%  to  35%.    The  fair  value  of  servicing  rights  at 
December 31, 2009 was determined using a discount rate of 7.6% and prepayment speeds ranging from 0% to 17%. 

Note 5 – Premises and Equipment 

As of December 31, premises and equipment consisted of the following: 

(Dollars in thousands) 

Land and land improvements................................................................................................ $
Leasehold improvements ......................................................................................................
Buildings...............................................................................................................................
Furniture and equipment.......................................................................................................
     Total cost .........................................................................................................................
Accumulated depreciation ....................................................................................................
     Premises and equipment, net............................................................................................ $

2010
4,025 
36 
10,950 
4,178 
19,189 
(6,664) 
12,525 

$

$

2009
3,918 
37 
10,595 
3,312 
17,862 
(5,944) 
11,918 

Depreciation expense was $903,000, $974,000, and $844,000 for 2010, 2009 and 2008, respectively. 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The  Bank  leases  certain  branch  properties  and  automated-teller  machine  locations  in  its  normal  course  of  business.    Rent  expense 
totaled  $78,000,  $71,000,  and  $70,000  for  2010,  2009  and  2008,  respectively.    Rent  commitments  under  non-cancelable  operating 
leases were as follows, before considering renewal options that generally are present (dollars in thousands): 

2011 ................................................................................................
2012 ................................................................................................
2013 ................................................................................................
     Total................................................................................................

60
46
34
140

$

$

Note 6 - Goodwill and Intangible Assets 

Goodwill 
There were no changes in the goodwill balance in 2010 or 2009.  ChoiceOne engaged an outside consulting firm to assist management 
in performing its annual evaluation of goodwill for impairment as of June 30, 2010.  The appraisal methodology used to calculate the 
fair value included the income approach, which was a discounted cash flow value based on projected earnings capacity, and the market 
approach, which was based on price-to-earnings multiples, price-to-tangible book value ratios, and core deposit premiums for selected 
bank sale transactions.  The results from the valuation approaches were used to calculate an estimate of the fair value of ChoiceOne’s 
equity, which was compared to the carrying value of equity to determine whether the Step 1 test under generally accepted accounting 
principles  that  govern  the  valuation  of  goodwill  was  passed.    The  goodwill  analysis  determined  that  the  fair  value  of  ChoiceOne’s 
equity exceeded the carrying value by 4.6%.  Based on this assessment, management believed that there was no indication of goodwill 
impairment  at  June  30,  2010.    Based  on  the  testing  performed  and  a  review  of  factors  that  might  impact  ChoiceOne’s  stock  value 
subsequent to the annual evaluation, no impairment of goodwill was deemed to exist as of December 31, 2010. 

Acquired Intangible Assets 
Information for acquired intangible assets at December 31 follows: 

(Dollars in thousands) 

Gross 
Carrying 
Amount 

Core deposit intangible ................................................................
Other intangible assets ................................................................
     Totals ................................................................................................

4,134
348
4,482

$

$

2010 

2009 

Accumulated 
Amortization 
1,723 
139 
1,862 

$

$

Gross 
Carrying 
Amount 

$

$

4,134
473 
4,607

Accumulated 
Amortization 
1,309 
230 
1,539 

$

$

The core deposit intangible is being amortized on a straight-line basis over ten years and other intangible assets are being amortized 
over periods ranging from two to ten years.  Aggregate amortization expense was $448,000, $469,000 and $494,000 for 2010, 2009 
and 2008, respectively.  The estimated amortization expense for the next five years ending December 31 is as follows: 

(Dollars in thousands) 

Core 
Deposit 
Intangible 
413
2011 ................................................................................................
2012 ................................................................................................ 413
2013 ................................................................................................ 413
2014 ................................................................................................ 413
2015 ................................................................................................ 413
Thereafter................................................................................................345
2,410
     Total................................................................................................

$

$

Other 
Intangible 
Assets 

35
35
35
35
35
35
210

$

$

Total 

448 
448 
448 
448 
448 
380 
2,620 

$

$

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Note 7 – Other Real Estate Owned 

Other real estate owned represents residential and commercial properties owned and is reported net of a valuation allowance.  Activity 
within other real estate owned was as follows: 

(Dollars in thousands) 

2010
Balance, beginning of year ................................................................ $
2,201 
Transfers from loans ................................................................................................1,358 
Reclassification to buildings ................................................................
— 
Proceeds from sales ................................................................................................
(1,174) 
(Gains)/losses on sales................................................................................................96 
Write-downs ................................................................................................
(528) 
1,953 
Balance, end of year ................................................................................................

$

$

$

2009
3,692 
3,489 
(331) 
(4,200) 
(7) 
(442) 
2,201 

Activity in the valuation allowance on other real estate owned was as follows: 

(Dollars in thousands) 

Balance, beginning of year .......................................................................... $
Write-downs charged to expense .................................................................
Deletions from sales of other real estate owned...........................................
Balance, end of year .................................................................................... $

2010
438 
528 
(57) 
909 

$

$

2009
206 
442 
(210) 
438 

Note 8 – Deposits 

Deposit balances as of December 31 consisted of the following: 

(Dollars in thousands) 

Noninterest-bearing demand deposits................................................................................... $
Interest-bearing demand deposits .........................................................................................
Money market deposits.........................................................................................................
Savings deposits ...................................................................................................................
Local certificates of deposit..................................................................................................
Brokered certificates of deposit ............................................................................................
     Total deposits .................................................................................................................. $

Scheduled maturities of certificates of deposit at December 31 were as follows: 

(Dollars in thousands) 

2010
66,932 
59,853 
59,021 
43,572 
152,602 
7,904 
389,884 

     2011 ................................................................................................................................. $
     2012 .................................................................................................................................
     2013 .................................................................................................................................
     2014 .................................................................................................................................
     2015 .................................................................................................................................
     2016 .................................................................................................................................
          Total ........................................................................................................................... $

101,768 
41,245 
9,613 
2,710 
5,054 
116 
160,506 

2008
30 
205 
(29) 
206 

2009
60,802 
43,731 
58,094 
36,791 
159,217 
6,375 
365,010 

$

$

$

$

The  Bank  had  certificates  of  deposit  issued  in  denominations  of  $100,000  or  greater  totaling  $72.6  million  and  $68.4  million  at 
December 31, 2010 and 2009, respectively.  The Bank had brokered certificates of deposit totaling $7.9 million at December 31, 2010 
compared  to  $6.4  million  at  December  31,  2009.    As  of  December  31,  2010,  the  weighted  average  interest  rate  on  these  brokered 
certificates of deposit was 1.26% with maturities ranging from May 2011 to May 2013.  In addition, the Bank had $18.5 million of 
certificates  of  deposit  as  of  December  31,  2010  and  $20.0  million  as  of  December  31,  2009  that  had  been  issued  through  the 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Certificate of Deposit Account Registry Service (CDARS).  Although certificates of deposit issued through CDARS are issued to local 
customers, this type of deposit is classified as brokered deposits for regulatory purposes. 

Note 9 – Repurchase Agreements 

Securities sold under agreements to repurchase are advances to the Bank by customers or another bank.  These agreements are direct 
obligations of the Bank and are secured by securities held in safekeeping at a correspondent bank.  Most repurchase agreements with 
Bank  customers  mature  daily.    As  of  December  31,  2010,  the  Bank  had  a  $5  million  structured  repurchase  agreement  with  a 
correspondent bank maturing on July 31, 2012 with a fixed interest rate of 4.55%.  The repurchase agreement became putable by the 
correspondent quarterly starting July 1, 2009.  Information regarding repurchase agreements follows: 

(Dollars in thousands) 

Outstanding balance at December 31 ................................$
Average interest rate at December 31 ................................
1.33% 
Average balance during the year................................................................
$
Average interest rate during the year ................................
1.58% 
Maximum month end balance during the year ................................
$

19,269 

22,249 

2010
22,249 

2009
20,684 

1.64% 

18,419 

1.88% 

20,684 

$

$

$

Note 10 – Federal Home Loan Bank Advances 

At December 31, advances from the Federal Home Loan Bank (the “FHLB”) were as follows: 

(Dollars in thousands) 

2010 

2009 

Maturities ranging from January 2011 to November 
2024, fixed interest rates ranging from 2.54% to 
4.16%, with an average rate of 3.58% ................................$

8,473

Maturities ranging from January 2010 to November 
2024, fixed interest rates ranging from 3.98% to 
5.95%, with an average rate of 4.55% ................................
Total advances outstanding at year-end ................................$

8,473 

$ 
$ 

21,980  
21,980 

Penalties  are  charged  on  fixed  rate  advances  that  are  paid  prior  to  maturity.    No fixed rate advances were paid prior to maturity in 
2010,  2009  or  2008.    An  advance  maturing  in  2012  may  be  converted  to  a  variable  rate  by  the  FHLB.    If  the  FHLB  exercises  its 
option, the Bank may prepay the advance without penalty.  Advances were secured by residential real estate loans with a carrying value 
of approximately $66 million at December 31, 2010 and by residential real estate loans with a carrying value of approximately $83 
million at December 31, 2009.  Based on this collateral, the Bank was eligible to borrow an additional $35 million at year-end 2010.  
The scheduled maturities of advances from the FHLB at December 31, 2010 were as follows (dollars in thousands): 

2011 ................................................................................................
26 
2012 ................................................................................................5,027 
2013 ................................................................................................3,028 
2014 ................................................................................................
29 
2015 ................................................................................................
31 
Thereafter................................................................................................332 
8,473 
     Total................................................................................................

$

$

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Note 11 – Income Taxes 

Information as of December 31 and for the year follows: 

(Dollars in thousands) 

2010

2009

Provision for Income Taxes 
Current federal income tax expense................................................................$
817 
Deferred federal income tax benefit ................................................................
(163) 
     Income tax expense/(benefit)...........................................................................................
654 
$

Reconciliation of Income Tax Provision to Statutory Rate 
1,144  
Income tax computed at statutory federal rate of 34%................................ $
Tax exempt interest income ................................................................................................
(483 ) 
(122 ) 
Tax exempt earnings on bank-owned life insurance .............................................................
25  
Nondeductible interest expense ............................................................................................
Other items ...........................................................................................................................
90  
654  
     Income tax expense/(benefit)...........................................................................................

$

2010 

$

$

$

$

$

215 
(410) 
(195)  $

2009

436 
(608) 
(124) 
44 
57 
(195) 

$

$

2008

437 
(644) 
(207) 

2008

418 
(644) 
(126) 
72 
73 
(207) 

19 % 
     Effective income tax rate ................................................................................................

(15)%   

(17)% 

Components of Deferred Tax Assets and Liabilities 
Deferred tax assets: 
     Allowance for loan losses ...................................................................................................   $
     Deferred compensation.......................................................................................................  
     Write-downs on other real estate owned.............................................................................  
     Alternative minimum tax credit carryforward.....................................................................  
     Nonaccrual loan interest .....................................................................................................  
     Purchase accounting adjustments from merger with VRFC................................................  
     Other ...................................................................................................................................  
          Total deferred tax assets ................................................................................................  

Deferred tax liabilities: 
     Depreciation .......................................................................................................................  
     Purchase accounting adjustments from merger with VRFC................................................  
     Unrealized gains on securities available for sale ................................................................  
     Loan servicing rights ..........................................................................................................  
     Postretirement benefits obligation .......................................................................................
     Other ...................................................................................................................................  
          Total deferred tax liabilities...........................................................................................  
          Net deferred tax liabilities .............................................................................................   $

$

2010

773 
377 
309 
154 
124 
83 
259 
2,079 

1,142 
883 
369 
118 
95 
116 
2,723 
(644)  $

2009

1,214 
426 
113 
399 
154 
184 
300 
2,790 

1,132 
1,057 
303 
140 
64 
201 
2,897 
(107) 

ChoiceOne  had  a  deferred  tax  asset  of  $69,000  as  of  December  31,  2010  that  resulted  from  capital  losses  incurred  on  the  sales  of 
equity securities in 2009 and 2010.  A capital loss of $72,000 can be carried back to 2007, which will utilize $24,000 of the deferred 
tax asset.  A valuation allowance of $45,000 has been recorded for the remaining balance due to the uncertainty as to ChoiceOne’s 
ability to generate capital gains in the future that can offset the capital loss carryforward.  ChoiceOne also had a $42,000 deferred tax 
asset as of December 31, 2010 that was related to unexercised stock options.  A valuation allowance for the entire balance has been 
recorded due to the fact that the exercise price of all of the options was higher than the market price of ChoiceOne’s stock as of the end 
of  2010.    The  valuation  allowance  totaling  $87,000  has  been  netted  in  the  total  deferred  tax  assets  listed  above.    There  was  no 
valuation allowance related to deferred taxes as of December 31, 2009. 

38 

 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Note 12 – Related Party Transactions 

Loans to executive officers, directors and their affiliates were as follows at December 31: 

(Dollars in thousands) 

Balance, beginning of year ................................................................................................... $
New loans .............................................................................................................................
Repayments...........................................................................................................................
Balance, end of year ............................................................................................................. $

2010
5,786 
2,152 
(1,370) 
6,568 

$

$

2009
6,266 
574 
(1,054) 
5,786 

Deposits from executive officers, directors and their affiliates were $13.5 million and $11.1 million at December 31, 2010 and 2009, 
respectively. 

Note 13 – Employee Benefit Plans 

401(k) Plan: 
The  401(k)  plan  allows  employees  to  contribute  up  to  the  IRS  maximum.    Matching  company  contributions  to  the  plan  are 
discretionary.  Expense of this plan was $112,000, $0, and $141,000 in 2010, 2009, and 2008, respectively. 

Employee Stock Ownership Plan: 
Employees  participate  in  an  Employee  Stock  Ownership  Plan  (the  "ESOP").    ChoiceOne  makes  discretionary  contributions  to  the 
ESOP.    Shares  of  ChoiceOne  common  stock  are  allocated  to  participants  based  on  relative  compensation  earned  and compensation 
expense is recorded when allocated.  Dividends on allocated shares increase the participant accounts.  Participants become fully vested 
upon completing six years of qualifying service.  Participants receive the shares at the end of employment.  A participant may require 
stock received to be repurchased by ChoiceOne at any time.  ChoiceOne did not contribute to the ESOP nor was any expense recorded 
in 2010, 2009, or 2008. 

Shares held by the ESOP as of December 31 were as follows: 

(Dollars in thousands) 

Shares allocated to participants ........................................................................  
Shares unallocated  ...........................................................................................  
Total shares of ChoiceOne stock held by ESOP...............................................  

2010
5,355 
– 
5,355 

2009
5,355 
– 
5,355 

2008 
5,355 
– 
5,355 

Fair value of allocated shares, subject to repurchase obligation, 
   recorded in other liabilities ............................................................................   $

64

$

48

$

44

Postretirement Benefits Plan: 
ChoiceOne  maintains  an  unfunded  postretirement  health  care  plan,  which  permits  employees  (and  their  dependents)  the  ability  to 
participate upon retirement from ChoiceOne.  ChoiceOne does not pay any portion of the health care premiums charged to its retired 
participants.    A  liability  has  been  accrued  for  the  obligation  under  this  plan.    ChoiceOne  incurred  negative  postretirement  benefit 
expense  of  $15,000  in  2010,  $17,000  in  2009,  and  $6,000  in  2008.    The  postretirement  obligation  liability  was  $119,000  as  of 
December 31, 2010 and $113,000 as of December 31, 2009. 

Deferred Compensation Plans: 
A deferred director compensation plan covers former directors of Valley Ridge Bank.  Under the plan, ChoiceOne pays each former 
director the amount of director fees deferred plus interest at rates ranging from 0.90% to 5.84% over various periods as elected by each 
director.  The payout periods range from 1 month to 10 years beginning with the individual’s termination of service.  A liability has 
been accrued for the obligation under this plan.  ChoiceOne incurred deferred compensation plan expense of $20,000, $28,000, and 
$49,000  in  2010,  2009,  and  2008,  respectively.    The  deferred  compensation  liability  was  $357,000  as  of  December  31,  2010  and 
$476,000 as of December 31, 2009. 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

A supplemental retirement plan covers four former executive officers of Valley Ridge Bank.  Under the plan, ChoiceOne pays these 
individuals a specific amount of compensation plus interest at 7.50% over a 15-year period commencing upon early retirement age (as 
defined in the plan) or normal retirement age (as defined in the plan).  A liability has been accrued for the obligation under this plan.  
ChoiceOne  incurred  deferred  compensation  plan  expense  of  $41,000  in  2010,  $76,000  in  2009,  and  $104,000  in  2008.    Deferred 
compensation liabilities of $751,000 and $778,000 were outstanding as of December 31, 2010 and December 31, 2009, respectively. 

Note 14 - Stock Options 

Options  to  buy  stock  are  granted  to  key  employees  under  an  incentive  stock  option  plan  to  provide  them  with  an  additional  equity 
interest  in  ChoiceOne.    The  plan  provides  for  the  issuance  of  up  to  147,767  shares  of  common  stock.    ChoiceOne  recognized 
compensation  expense  of  $15,000  in  2010,  $22,000  in  2009,  and  $33,000  in  2008  in  connection  with  stock  options  that  vested  for 
current participants during these years.  The maximum option term is 10 years and options vest over 3 years.  At December 31, 2010, 
there were 98,535 options available for future grants. 

A summary of the activity in the plan follows: 

Options outstanding, beginning of year ................................
49,232  
Options granted................................................................–  
Options exercised ................................................................
Options forfeited or expired................................
Options outstanding, end of year ................................

– 
– 
49,232  

$16.46
–
–
–
$16.46

49,232  
–  
– 
– 
49,232  

2010 

  Weighted 
average 
exercise 
price 

Shares 

Shares 

2009 

2008 

  Weighted 
average 
exercise 
price 
$16.46
–
–
–
$16.46

  Weighted 
average 
exercise 
price 
$17.36 
13.50 
– 
– 
$16.46 

Shares 
37,732  
11,500  
– 
– 
49,232  

Options exercisable at December 31 ................................

46,357  

$16.64

41,107  

$16.78

34,357  

$16.89 

The range of prices for options outstanding and exercisable at the end of 2010 ranged from $13.04 to $21.43 per share.  The weighted 
average  remaining  contractual  life  of  options  outstanding  and  exercisable  at  the  end  of  2010  was  approximately  4.5  years.    The 
exercise  price  of  all  options  outstanding  was  higher  than  ChoiceOne’s  closing  stock  price  as  of  the  end  of  2010.    As  a  result,  the 
aggregate  intrinsic  value  of  both  options  outstanding  and  options  exercisable  was  $0  as  of  December  31,  2010.    The  number  of 
options,  weighted  average  exercise  prices,  and  fair  value  of  options  granted  has  been  adjusted  for  all  stock  dividends  and  splits.  
Information pertaining to options outstanding at December 31, 2010 is as follows: 

Number of 
options 
outstanding 
at year-end 

Exercise price of stock options: 
   $ 13.04 ................................................................ 3,857
   $ 13.50 ................................................................11,500
   $ 13.70 ................................................................ 5,250
   $ 16.31 ................................................................ 6,299
   $ 17.95 ................................................................ 9,500
   $ 18.85 ................................................................ 6,000
   $ 21.43 ................................................................ 6,826

Number of 
options 
exercisable 
at year-end 

Average 
remaining 
contractual life 
(in years) 

3,857
8,625
5,250
6,299
9,500
6,000
6,826

1.14 
7.07 
2.04 
3.06 
6.05 
5.05 
4.05 

The  fair  value  of  each  option  award  is  estimated  on  the  date  of  grant  using  a  Black-Scholes  option  valuation  model  that  uses  the 
weighted  average  assumptions  noted  in  the  following  table.    ChoiceOne  uses  historical  data  to  estimate  the  volatility  of  the  option 
exercise price and employee terminations within the valuation model.  The risk-free rate for periods within the contractual life of the 
option is based on the U.S. Treasury yield curve in effect at the time of grant.  No options were granted in 2010 or 2009.  Information 
regarding options granted in 2008 is as follows: 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

2008
21.96% 
Expected stock price volatility................................................................
Dividend yield................................................................
4.41% 
Expected option life (in years) ................................................................7
Risk-free interest rate................................................................
Fair value of options granted during year ................................

3.02% 
1.91 

$

During  2010,  shares  totaling  5,250  were  vested  at  an  average  exercise  price  of  $15.51.    As  of  December  31,  2010,  there  was 
approximately $5,000 of total unrecognized compensation cost related to non-vested share-based compensation arrangements granted 
under the plan. That cost is expected to be recognized by ChoiceOne in 2011. 

Note 15 - Earnings Per Share 

(Dollars in thousands, except per share data) 

Basic 
Net income..................................................................................................... $

2010

2009

2008 

2,711

$

1,478

$

1,435 

Weighted average common shares outstanding .............................................

3,273,151

3,255,984

3,236,984 

Basic earnings per common share.................................................................. $

0.83

Diluted 
Net income..................................................................................................... $

2,711

$

$

0.45

1,478

$

$

0.44 

1,435 

Weighted average common shares outstanding .............................................
Plus: dilutive effect of assumed exercises of stock options ...........................
Average shares and dilutive potential common shares...................................

3,273,151
–
3,273,151

3,255,984
–
3,255,984

3,236,984 
– 
3,236,984 

Diluted earnings per common share............................................................... $

0.83

$

0.45

$

0.44 

There were 49,232 stock options as of December 31, 2010 and December 31, 2009 considered to be anti-dilutive to earnings per share 
and thus have been excluded from the calculations above. 

Note 16 - Other Comprehensive Income (Loss) 

Other comprehensive income (loss) components and related taxes follow: 

(Dollars in thousands) 

Unrealized holding gains (losses) on available for sale securities .................   $
Less reclassification adjustments for gains (losses) included in net income ..  
Net unrealized gains (losses) .........................................................................  
Less tax effect ................................................................................................  
   Net-of-tax amount.......................................................................................  

Change in funded status of postretirement benefit plan .................................  
Tax effect.......................................................................................................  
   Net-of-tax amount.......................................................................................  
            Total 

$

2010
635 
443 
192 
65 
127 

(21) 
(7) 
(14) 
113 

$

$

2009
1,364 
355 
1,009 
344 
665 

9 
3 
6 
671 

$

$

2008
(1,502) 
(833) 
(669) 
(227) 
(442) 

56 
19 
37 
(405) 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Accumulated other comprehensive income, a component of equity, was comprised of the following at December 31: 

(Dollars in thousands) 

Unrealized holding gains (losses) on available for sale securities ........................................ $
Unrecognized actuarial gains on postretirement benefit plan ...............................................
Tax effect..............................................................................................................................
Net accumulated other comprehensive income..................................................................... $

Note 17 – Condensed Financial Statements of Parent Company 

(Dollars in thousands) 

Condensed Balance Sheets  

2010
1,084 
280 
(464) 
900 

$

$

2009
892 
301 
(406) 
787 

December 31 
2010

Assets 
     Cash ................................................................................................................................. $
     Securities available for sale .............................................................................................
     Other assets......................................................................................................................
     Investment in ChoiceOne Bank .......................................................................................
          Total assets ................................................................................................................. $

Liabilities 
     Mandatory redeemable shares under ESOP, at fair value................................................ $
     Other liabilities ................................................................................................................
          Total liabilities............................................................................................................

201 
207 
76 
53,899 
54,383 

64 
6 
70 

Shareholders’ equity .............................................................................................................
          Total liabilities and shareholders’ equity.................................................................... $

54,313 
54,383 

$

$

$

$

(Dollars in thousands) 

Years Ended December 31 

Condensed Statements of Income 

Interest and dividends from ChoiceOne Bank .........................................   $
Interest and dividends from other securities ............................................  
Gains on sales of securities......................................................................  
Total income............................................................................................  
Other expenses.........................................................................................  
Income before income tax and equity in undistributed net 
   income of subsidiary.............................................................................  
Income tax benefit ...................................................................................  
Income before equity in undistributed net income of subsidiary .............  
Equity in undistributed net income (distributions in excess 
   of net income) of subsidiary .................................................................  
Net income...............................................................................................   $

2010
1,641
7
—
1,648
67

1,581
23
1,604

1,107
2,711

$

$

42 

2009 

81 
202 
59 
52,655 
52,997 

48 
23 
71 

52,926 
52,997 

2008 
2,017
27
18
2,062
61

2,001
26
2,027

$

2009
938
17
17
972
67

905
17
922

556
1,478

$

) 

(592
1,435

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Condensed Statements of Cash Flows 

(Dollars in thousands) 

Cash flows from operating activities: 
   Net income............................................................................................ $
   Adjustments to reconcile net income to net cash from operating 
     activities: 
     Equity in (undistributed net income) distributions in excess 
        of net income of subsidiary..............................................................
     Amortization.......................................................................................
     Gains on sales of securities.................................................................
     Changes in other assets .......................................................................
     Changes in other liabilities .................................................................
          Net cash from operating activities .................................................

Cash flows from investing activities: 
   Sales of securities .................................................................................
   Maturities of securities .........................................................................
   Purchases of securities..........................................................................
          Net cash from (used in) investing activities ...................................

Cash flows from financing activities: 
   Issuance of common stock ....................................................................
   Cash dividends paid..............................................................................
          Net cash used in financing activities..............................................

Years Ended December 31 

2010

2009

2008 

2,711  $

1,478 

$

1,435 

(1,107) 
— 
— 
(17) 
(18) 
1,569 

— 
200 
(202) 
(2) 

125 
(1,572) 
(1,447) 

(556) 
2 
(17) 
3 
30 
940 

524 
— 
— 
524 

126 
(1,563) 
(1,437) 

592 
2 
(18) 
3 
(13) 
2,001 

40 
— 
— 
40 

147 
(2,202) 
(2,055) 

(14) 
68 
54 

Net change in cash and cash equivalents .................................................
Beginning cash and cash equivalents.......................................................
Ending cash and cash equivalents............................................................ $

120 
81 
201  $

27 
54 
81 

$

Note 18 – Financial Instruments 

Financial instruments as of December 31 were as follows: 

(Dollars in thousands) 

Assets: 
     Cash and due from banks........................................$
     Federal funds sold...................................................
     Securities available for sale ....................................
     Federal Home Loan Bank and Federal Reserve 
          Bank stock .........................................................
     Loans held for sale..................................................
     Loans, net ...............................................................
     Accrued interest receivable.....................................

Liabilities: 
     Demand, savings and money market deposits.........
     Time deposits..........................................................
     Repurchase agreements...........................................
     Advances from Federal Home Loan Bank..............
     Accrued interest payable.........................................

2010 

2009 

Carrying 
Amount 

Estimated 
Fair 
Value 

Carrying 
Amount 

Estimated 
Fair 
Value 

$

19,074 
5,000 
90,820 

$

19,074 
5,000 
90,820 

$

9,957 
9,793 
74,413 

4,159
1,610 
314,781 
2,000 

229,378 
159,616 
22,251 
8,947 
231 

4,574
322 
318,394 
2,091 

199,418 
165,592 
20,684 
21,980 
377 

4,159
1,610 
312,211 
2,000 

229,378 
160,506 
22,249 
8,473 
231 

43 

9,957 
9,793 
74,413 

4,574
322 
314,491 
2,091 

199,418 
165,597 
20,686 
21,986 
377 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The estimated fair values approximate the carrying amounts for all assets and liabilities except those described later in this paragraph.  
The methodology for determining the estimated fair value for securities available for sale is described in Note 19.  The estimated fair 
value for loans is based on the rates charged at December 31 for new loans with similar maturities, applied until the loan is assumed to 
reprice or be paid.  The allowance for loan losses is considered to be a reasonable estimate of discount for credit quality concerns.  The 
estimated  fair  values  for  time  deposits  and  FHLB  advances  are  based  on  the  rates  paid  at  December  31 for new deposits or FHLB 
advances, applied until maturity.  The estimated fair values for other financial instruments and off-balance sheet loan commitments are 
considered nominal. 

Note 19 – Fair Value Measurements 

The following tables present information about the Bank’s assets and liabilities measured at fair value on a recurring basis at December 
31, 2010 and December 31, 2009, and the valuation techniques used by the Bank to determine those fair values. 

In general, fair values determined by Level 1 inputs use quoted prices in active markets for identical assets or liabilities that the Bank 
has the ability to access. 

Fair  values  determined  by  Level  2  inputs  use  other  inputs  that  are  observable,  either  directly  or  indirectly.    These  Level  2  inputs 
include quoted prices for similar assets and liabilities in active markets, and other inputs such as interest rates and yield curves that are 
observable at commonly quoted intervals. 

Level 3 inputs are unobservable inputs, including inputs that are available in situations where there is little, if any, market activity for 
the related asset or liability. 

In instances where inputs used to measure fair value fall into different levels in the above fair value hierarchy, fair value measurements 
in  their  entirety  are  categorized  based  on  the  lowest  level  input  that  is  significant  to  the  valuation.  The  Bank’s  assessment  of  the 
significance  of  particular  inputs  to  these  fair  value  measurements  requires  judgment  and  considers  factors  specific  to  each  asset  or 
liability. 

There  were  no  liabilities  measured  at  fair  value  as  of  December  31,  2010  or  December  31,  2009.    Disclosures  concerning  assets 
measured at fair value are as follows: 

Assets Measured at Fair Value on a Recurring Basis 
(Dollars in Thousands) 

Quoted Prices 
in Active 
Markets for Identical 
Assets (Level 1) 

Significant 
Other 
Observable 
Inputs 
(Level 2) 

Significant 
Unobservable 
Inputs 
(Level 3) 

Balance at 
Date Indicated 

Investment Securities, Available for 
Sale – December 31, 2010 
U.S. Government and federal agency 
State and municipal 
Mortgage-backed 
Corporate 
FDIC-guaranteed financial institution debt   
Equity securities 
     Total 

Investment Securities, Available for 
Sale - December 31, 2009 
U.S. Government and federal agency 
State and municipal 
Mortgage-backed 
Equity securities 
     Total 

$ 29,066 
— 
— 
2,883 
2,053 
— 
$ 34,002 

$ 18,571 
1,904 
8,929 
954 
$ 30,358 

$

— 
45,542 
7,599 
— 
— 
838 
$ 53,979 

$

— 
40,388 
— 
860 
$ 41,248 

$

— 
2,339 
— 
— 
— 
500 
$ 2,839 

$

— 
2,307 
— 
500 
$ 2,807 

$ 29,066 
47,881 
7,599 
2,883 
2,053 
1,338 
$ 90,820 

$ 18,571 
44,599 
8,929 
2,314 
$ 74,413 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Changes in Level 3 Assets Measured at Fair Value on a Recurring Basis 
(Dollars in Thousands) 

Investment Securities, Available for Sale 
Balance at December 31, 2009 
Total realized and unrealized gains included in income 
Total unrealized gains included in other comprehensive income 
Net purchases, sales, calls, and maturities 
Net transfers into Level 3 

Balance at December 31, 2010 

$ 2,807 
— 
10 
(284) 
306 

$ 2,839 

Of  the  Level  3  assets  that  were  still  held  by  the  Bank  at  December  31,  2010,  the  net  unrealized  gain  for  the  twelve  months  ended 
December 31, 2010 was $10,000, which is recognized in other comprehensive income in the consolidated balance sheet.  There were 
no sales or purchases of Level 3 securities in 2010.  One security was reclassified from a Level 2 measurement of fair value to a Level 
3 measurement in 2010 as a result of a change in the marketability of the security. 

Both  observable  and  unobservable  inputs  may  be  used  to  determine  the  fair  value  of  positions  classified  as  Level  3  assets  and 
liabilities. As a result, the unrealized gains and losses for these assets and liabilities presented in the tables above may include changes 
in fair value that were attributable to both observable and unobservable inputs. 

Available  for  sale  investment  securities  categorized  as  Level  3  assets  consist  of  bonds  issued  by  local  municipalities  and  a  trust 
preferred security.  The Bank estimates the fair value of these assets based on the present value of expected future cash flows using 
management’s  best  estimate of key assumptions, including forecasted interest yield and payment rates, credit quality and a discount 
rate commensurate with the current market and other risks involved. 

The Bank also has assets that under certain conditions are subject to measurement at fair value on a non-recurring basis. These assets 
are  not  normally  measured  at  fair  value,  but  can  be  subject  to  fair  value  adjustments  in  certain  circumstances,  such  as  impairment.  
Disclosures concerning assets measured at fair value on a non-recurring basis are as follows: 

Assets Measured at Fair Value on a Non-recurring Basis 
(Dollars in Thousands) 

  Significant 

Balance at 
Dates 
Indicated 

Quoted Prices 
in Active 
Markets for Identical 
Assets (Level 1) 

Other 
Observable 
Inputs 
(Level 2) 

Significant 
Unobservable 
Inputs 
(Level 3) 

Total Losses 
for the 
Period Ended 

Impaired Loans 
December 31, 2010 
December 31, 2009 

Other Real Estate 
December 31, 2010 
December 31, 2009 

$ 6,573 
$ 9,747 

$ 1,953 
$ 2,201 

$  – 
$  – 

$  – 
$  – 

$  – 
$  – 

$  – 
$  – 

$ 6,573 
$ 9,747 

$   164 
$ 1,855 

$ 1,953 
$ 2,201 

$   528 
$   319 

Impaired loans categorized as Level 3 assets consist of non-homogeneous loans that are considered impaired.  The Bank estimates the 
fair value of the loans based on the present value of expected future cash flows using management’s best estimate of key assumptions.  
These assumptions include future payment ability, timing of payment streams, and estimated realizable values of available collateral 
(typically based on outside appraisals).  The changes in fair value consisted of charge-downs of impaired loans that were posted to the 
allowance for loan losses and write-downs of other real estate that were posted to a valuation account.  The fair value of other real 
estate owned was based on appraisals or other reviews of property values, adjusted for estimated costs to sell. 

Note 20 – Off-Balance Sheet Activities 

Some  financial  instruments,  such  as  loan  commitments,  credit  lines,  letters  of  credit,  and  overdraft  protection,  are  issued  to  meet 
customers’ financing needs.  These are agreements to provide credit or to support the credit of others, as long as conditions established 
in the contract are met, and usually have expiration dates.  Commitments may expire without being used.  Off-balance sheet risk to 
45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

credit loss exists up to the face amount of these instruments, although material losses are not anticipated.  The same credit policies are 
used to make such commitments as are used for loans, including obtaining collateral at exercise of the commitment. 

The contractual amount of financial instruments with off-balance sheet risk was as follows at December 31: 

(Dollars in thousands) 

2010 

2009 

Fixed 
Rate 

Variable 
Rate 

Fixed 
Rate 

Variable 
Rate 

Unused lines of credit and letters of credit ..................$
Commitments to fund loans (at market rates) ..............

5,370 
5,088 

$

42,985 
3,000 

$

4,246 
4,683 

$

41,575 
1,190 

Commitments to fund loans are generally made for periods of 180 days or less.  The fixed rate loan commitments have interest rates 
ranging from 4.00% to 7.00% and maturities ranging from 2 years to 30 years. 

Note 21 – Regulatory Capital 

ChoiceOne Bank is subject to regulatory capital requirements administered by federal banking agencies. Capital adequacy guidelines 
and  prompt  corrective  action  regulations  involve  quantitative  measures  of  assets,  liabilities,  and  certain  off-balance  sheet  items 
calculated under regulatory accounting practices.  The prompt corrective action regulations provide five classifications, including well 
capitalized,  adequately  capitalized,  undercapitalized,  significantly  undercapitalized,  and  critically  undercapitalized,  although  these 
terms are not used to represent overall financial condition.  If only adequately capitalized, regulatory approval is required to accept 
brokered  deposits.  If  undercapitalized,  capital  distributions  are  limited,  as  are  asset  growth  and  expansion,  and  plans  for  capital 
restoration are required.   At year-end 2010 and 2009, the most recent regulatory notifications categorized the Bank as well capitalized 
under  the  regulatory  framework  for  prompt  corrective  action.    There  are  no  conditions  or  events  since  that  notification  that 
management believes have changed the Bank’s categories. 

Actual capital levels and minimum required levels for ChoiceOne Bank were as follows: 

(Dollars in thousands) 

Actual 

Minimum Required 
for Capital 
Adequacy Purposes 

  Amount 

Ratio 

  Amount 

Ratio 

Minimum Required 
to be Well 
Capitalized Under 
Prompt Corrective 
Action Regulations 
  Amount 

  Ratio 

December 31, 2010 
Total capital (to risk weighted assets) .................$
Tier 1 capital (to risk weighted assets)................
Tier 1 capital (to average assets).........................

40,588 
36,654 
36,654 

12.1% 
10.9 
7.9 

December 31, 2009 
Total capital (to risk weighted assets) .................$
Tier 1 capital (to risk weighted assets)................
Tier 1 capital (to average assets).........................

39,130 
35,073 
35,073 

11.9% 
10.7 
8.0 

$

$

26,787 
13,393 
18,502 

26,278 
13,139 
17,450 

$

$

8.0% 
4.0 
4.0 

8.0% 
4.0 
4.0 

33,483
20,090
23,128

10.0%
6.0 
5.0 

32,847
19,708
21,812

10.0% 
6.0 
5.0 

Banking regulations limit capital distributions by state-chartered banks.  Generally, capital distributions are limited to undistributed net 
income for the current and prior two years.  At December 31, 2010, approximately $1,071,000 was available for ChoiceOne Bank to 
pay dividends to ChoiceOne Financial Services, Inc.  ChoiceOne’s ability to pay dividends to shareholders is dependent on the Bank, 
which is restricted by state law and regulations. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ChoiceOne Financial Services, Inc. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Note 22 – Quarterly Financial Data (Unaudited) 

(Dollars in thousands) 

Interest 
Income 

  Net Interest 

Income 

Net 
Income 

Earnings Per Share 
Fully 
Diluted 

Basic 

2010 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

2009 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

$

$

$

$

5,438
5,494
5,507
5,522

5,913
5,816
5,794
5,563

4,060 $
4,210
4,289
4,436

3,898 $
4,018
4,084
3,996

644
669
739
659 

741
305
409
23 

$   0.20 
0.20 
0.23 
0.20  

$   0.23 
0.09 
0.13 
0.00  

$   0.20  
0.20  
0.23  
0.20 

$   0.23  
0.09  
0.13  
0.00 

There  were  no  significant  fluctuations  in  the  quarterly  financial  data  in  2010.    The  low  net  income  in  the  fourth  quarter  of  2009 
resulted from a higher provision for loan losses.  The provision for loan losses in the fourth quarter of 2009 was $1,700,000, compared 
to a provision of $3,175,000 for the first three quarters of 2009. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
ChoiceOne Financial Services, Inc. 
CORPORATE AND SHAREHOLDER INFORMATION 

Corporate Headquarters 
ChoiceOne Financial Services, Inc. 
     109 East Division Street 
     Sparta, Michigan 49345 
     Phone:  (616) 887-7366 
     Fax:      (616) 887-7990 
     Website:  www.choiceone.com 

Market Makers in ChoiceOne Financial 
Services, Inc. Stock 
Howe Barnes Hoefer & Arnett 
     Chicago, Illinois 
     (800) 800-4693 

Kent King Securities, Division of Royal 
Securities, Inc. 
     Grand Rapids, Michigan 
     (616) 459-3317 
     (800) 321-9171 

Stifel Nicolaus & Company, Inc. 
     Grand Rapids, Michigan 
     (616) 942-1717 
     (800) 676-0477 

Stock Registrar and Transfer Agent 
Registrar and Transfer Company 
     10 Commerce Drive 
     Cranford, New Jersey 07016 
     (800) 368-5948 

Annual Shareholder Meeting 
The 2011 Annual Shareholder Meeting of 
ChoiceOne Financial Services, Inc., will 
be held at 11:00 a.m. local time on Thursday, 
April 28, 2011, at Moss Ridge Golf Club in 
Ravenna, Michigan. 

ChoiceOne Bank 
Alpine Office 
     5050 Alpine Avenue NW 
     Comstock Park, Michigan 49321 

ChoiceOne Insurance Agencies, Inc. 
Sparta Office 
     109 East Division Street 
     Sparta, Michigan 49345 

Cedar Springs Office 
     4170 – 17 Mile Road 
     Cedar Springs, Michigan 49319 

Coopersville Office 
     661 West Randall Street 
     Coopersville, Michigan 49404 

Egelston Office 
     5475 East Apple Avenue 
     Muskegon, Michigan 49442 

Fremont Office 
     1423 West Main Street 
     Fremont, Michigan 49412 

Grant Office 
     10 West Main Street 
     Grant, Michigan 49327 

Kent City Office 
     450 West Muskegon Street 
     Kent City, Michigan 49330 

Newaygo Office 
     246 West River Drive 
     Newaygo, Michigan 49337 

Ravenna Office 
     3069 Slocum Road 
     Ravenna, Michigan 49451 

Rockford Office 
     6795 Courtland Drive 
     Rockford, Michigan 49341 

Sparta - Main Office 
     109 East Division Street 
     Sparta, Michigan 49345 

Sparta - Appletree Office 
     416 West Division Street 
     Sparta, Michigan 49345 

White Cloud Office 
     47 South Charles Street 
     White Cloud, Michigan 49349 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Officers 
ChoiceOne Financial Services, Inc. 

James A. Bosserd 
   President and Chief Executive Officer 

Louis D. Knooihuizen 
   Senior Vice President 

Michael E. McHugh 
   Senior Vice President 

Linda R. Pitsch 
   Secretary 

Thomas L. Lampen 
   Treasurer 

ChoiceOne Financial Services, Inc. 
DIRECTORS AND OFFICERS 

Directors 
ChoiceOne Financial Services, Inc. 
(continued) 

Nels W. Nyblad 
   President, Nyblad Orchards 
   (Fruit Producer) 

Roxanne M. Page 
   CPA and Partner, Beene Garter LLP 
   (Certified Public Accountants) 

Jon E. Pike 
   CPA and Chairman, Beene Garter LLP 
   (Certified Public Accountants) 

Donald VanSingel 
   Former Consultant, Governmental 
   Consultant Services.  Former Legislator, 
   Michigan House of Representatives 

Director Emeritus 
Richard L. Edgar 
   Former Director and Chairman of the 
   Board, ChoiceOne Financial Services, Inc. 
   and ChoiceOne Bank.  Former President 
   and Chief Executive Officer, Valley 
   Ridge Financial Corp. and Valley 
   Ridge Bank 

Directors 
ChoiceOne Financial Services, Inc. 

Jerome B. Arends 
   Former President and Chief Executive 
   Officer of Ravenna Farm Equipment 
   (Agricultural Equipment Supplier) 

Frank G. Berris 
   President and Chief Executive Officer, 
   American Gas & Oil Co., Inc. 
   (Distributor of Petroleum Products) 

James A. Bosserd 
   President and Chief Executive Officer, 
   ChoiceOne Financial Services, Inc. and 
   ChoiceOne Bank 

K. Timothy Bull 
   President, Moon Lake Orchards, Inc. 
   (Fruit Producer) 

William F. Cutler, Jr. 
   Former Vice President, H. H. Cutler Co. 
   (Apparel Manufacturer) 

Lewis G. Emmons 
   President, Emmons Development; 
   President, Brat Development 
   (Real Estate Development) 

Stuart Goodfellow 
   Owner, Goodfellow Blueberry Farms 
   and Former Owner, Goodfellow Vending 
   Services (Vending Company) 

Gary Gust 
   Former President, Gust Construction Company 
   (General Contractor) 

Paul L. Johnson 
   Former President, Falcon Resources, Inc. 
   (Automotive and Furniture Design) 

Dennis C. Nelson, DDS 
   General Dentistry 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Officers 
ChoiceOne Bank 

James A. Bosserd 
   President 
   Chief Executive Officer 

Sheila R. Clark 
   Senior Vice President 
   Human Resources Director 

Mary J. Johnson 
   Senior Vice President 
   Cashier 

Louis D. Knooihuizen 
   Senior Vice President 
   Chief Lending Officer 

Michael E. McHugh 
   Senior Vice President 
   Accounting, Sales and Marketing 

Linda R. Pitsch 
   Senior Vice President 
   Operations 

Kelly J. Potes 
   Senior Vice President 
   Retail Services 

Linda K. Anderson 
   Vice President 
   Office Manager – Rockford 
   Customer Service Center Manager 

Lee A. Braford 
   Vice President 
   Commercial Loans and Credit Risk 

Amy S. Homich 
   Vice President 
   Business Development Officer 

Thomas L. Lampen, CPA 
   Vice President 
   Chief Financial Officer 

Valerie F. VanKlompenberg 
   Vice President 
   Information Systems Officer 

Daniel C. Wheat 
   Vice President 
   Consumer Loan Sales 
   Office Manager – Grant 

Brian R. Bacon 
   Assistant Vice President 
   Commercial Loans 

Marilyn B. Childress 
   Assistant Vice President 
   Mortgage Loans 

Officers 
ChoiceOne Bank (continued) 

Officers 
ChoiceOne Bank (continued) 

Judy A. Schulz 
   Assistant Vice President 
   Collections Manager 

Cynthia J. Watson 
   Assistant Vice President 
   Operations 

Marva J. Zeldenrust 
   Assistant Vice President 
   Office Manager – Fremont 

Sally K. Anderson 
   Credit Analyst Officer 

Jennifer M. Bellamy 
   Office Manager – Kent City 

Candace J. Bouwkamp 
   Administrative Services Manager 

Erin M. Burdick-Bloom 
   Office Manager – Alpine 

Lee J. Decker 
   Office Manager – Egelston 

Officers 
ChoiceOne Insurance Agencies, Inc. 

James A. Bosserd 
   President 

Kelly J. Potes, CFP 
   Senior Vice President 

Randy A. Schmidt, CFP 
   Vice President 

Linda R. Pitsch 
   Secretary 

Thomas L. Lampen, CPA 
   Treasurer 

Rita A. Flintoff 
   Assistant Vice President 
   Office Manager – Newaygo and 
   White Cloud 

Denise L. Gates 
   Assistant Vice President 
   Office Manager – Cedar Springs 

Gregory M. Goss 
   Assistant Vice President 
   Security Officer 

Stephen P. Grey 
   Assistant Vice President 
   Commercial Loans, 
   Credit Department Manager 

Jason J. Herbig 
   Assistant Vice President 
   Information Technology 

Rebecca J. Johnson 
   Assistant Vice President 
   Retail Banking 

Kevin T. Kelling 
   Assistant Vice President 
   Mortgage Loans Sales & Operations 

Bonnie K. Koehn 
   Assistant Vice President 
   Office Manager – Sparta 

Linda S. Nichols 
   Assistant Vice President 
   Office Manager – Ravenna 

Lori J. O’Brien 
   Assistant Vice President 
   Commercial Loans 

Peggy A. O’Dea 
   Assistant Vice President 
   Office Manager – Coopersville 

Ryan F. Peacock 
   Assistant Vice President 
   Commercial Loan Officer 

Maria J. Roossinck 
   Assistant Vice President 
   Risk Management 

Paul E. Tucker 
   Assistant Vice President 
   Information Technology 

50