Quarterlytics / Financial Services / Banks - Regional / ChoiceOne Financial Services, Inc. / FY2024 Annual Report

ChoiceOne Financial Services, Inc.
Annual Report 2024

COFS · NASDAQ Financial Services
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Ticker COFS
Exchange NASDAQ
Sector Financial Services
Industry Banks - Regional
Employees 605
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FY2024 Annual Report · ChoiceOne Financial Services, Inc.
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A N N U A L
R E P O R T

2023
2024
2022
FOR THE YEAR (DOLLARS IN THOUSANDS)	
	
	
	
Net Income	
$	
26,727	
$	
21,261	
$	
23,640
	
Cash Dividends Declared	
$	
9,012 	
$	
7,910 	
$	
7,578 
	
	
	
PER SHARE 	
	
	
	
Net Income	
$	
3.27	
$	
2.82	
$	
3.15 
	
Cash Dividends Declared 	
$	
1.09	
$	
1.05 	
$	
1.01 
	
	
	
LOANS AND DEPOSITS AT YEAR-END
(DOLLARS IN THOUSANDS)	
	
	
	
Total Loans	
$	
1,545,640	
$	
1,410,653	
 $	 1,189,782  
	
Deposits, Excluding Brokered Deposits	
$	
2,177,592	
$	
2,098,610	
 $	 2,116,260  
RATIOS	
	
Return on Average Assets	
	
1.00%	
	
0.85%	
	
1.00%
	
Return on Average Shareholders’ Equity	
	
11.80%	
	
12.00% 	
	
13.25% 
C O N S O L I D AT E D 
F I N A N C I A L S
$26,727 
$21,261 
$23,640 
$9,012 
$7,910 
$7,578 
 $-
 $5,000
 $10,000
 $15,000
 $20,000
 $25,000
 $30,000
2024
2023
2022
For The Year (dollars in thousands)
Net Income
Cash Dividends Declared

1.00%
0.85%
1.00%
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
2024
2023
2022
Return on Average Assets
11.80%
12.00%
13.25%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
2024
2023
2022
Return on Average 
Shareholders' Equity
$2,177,592 
$2,098,610 
$2,116,260 
 $500,000
 $700,000
 $900,000
 $1,100,000
 $1,300,000
 $1,500,000
 $1,700,000
 $1,900,000
 $2,100,000
 $2,300,000
2024
2023
2022
Deposits At Year-End (less brokered)
(dollars in thousands)
$1,545,640 
$1,410,653 
$1,189,782 
 $500,000
 $700,000
 $900,000
 $1,100,000
 $1,300,000
 $1,500,000
 $1,700,000
2024
2023
2022
Total Loans At Year-End 
(dollars in thousands)
$3.27 
$2.82 
$3.15 
$1.09 
$1.05 
$1.01 
 $-
 $0.50
 $1.00
 $1.50
 $2.00
 $2.50
 $3.00
 $3.50
2024
2023
2022
Per Share
Net Income
Cash Dividends Declared

Dear Shareholders and Friends,
As a community bank, seeking strategic opportunities has always been one 
of the hallmarks of our success over the last 126 years. Taking advantage of 
opportunities for growth, innovation and solid customer relationships, when 
navigated strategically, continues to strengthen our ability to grow and make 
further commitments to our Michigan communities. 
ChoiceOne Acquires Fentura Financial and The State Bank
In March 2025, ChoiceOne Financial Services, Inc. (“ChoiceOne”) completed its 
acquisition of Fentura Financial, Inc. (“Fentura”) and The State Bank, a like minded 
126-year-old financial organization, with approximately $1.8 billion in assets as 
of December 31, 2024 and 20 branch offices and one loan production office in 
the Michigan counties of Bay, Genesee, Ingham, Jackson, Livingston, Oakland, 
Saginaw and Shiawassee. ChoiceOne is now a financial holding company with 
assets over $4 billion, with 56 offices in West, Central and Southeast Michigan.
We received strong shareholder support for this partnership, which we believe 
validates the considerable opportunity we see for our collective communities, 
customers, and employees while adding significant value for the shareholders 
of the two organizations. With limited overlap and disruption, our combined 
companies will present efficiencies and new growth opportunities in our 
expanded network across Michigan.

Combining Two Thriving 126-Year-Old Community Banks 
Bringing together two 126-year-old community banks – robust, growing institutions 
deeply dedicated to customer service and community engagement – presents 
a tremendous opportunity for our customers, communities, employees and 
shareholders and complements our vision to be the Best Bank in Michigan. Joining 
forces with Fentura was a natural geographical and cultural fit for ChoiceOne. 
It allows ChoiceOne to extend our community bank footprint in Michigan and 
enhance the commitment that both The State Bank and ChoiceOne Bank have 
made to our customers and communities. By leveraging our strengths, we look 
forward to positioning our combined organization as the premier community bank 
in Michigan.
WE ARE EXTREMELY PLEASED TO WELCOME OUR FRIENDS 
FROM FENTURA AND THE STATE BANK. 
From Fentura’s shareholders to The State Bank’s senior leadership, talented 
employees, supportive customers and the additional communities we now have 
the opportunity to serve, we stand ready with our ChoiceOne Mission and Vision 
to meet the needs of our new family members.
Outstanding Results in 2024
2024 was a record year for ChoiceOne with over $26.7 million in Net Income. These 
results, along with the continued growth in core loans and deposits in 2024, were due 
to the dedication and expertise of our ChoiceOne team. We continue to emphasize 
full relationship banking, especially with our local commercial clients. Our Treasury 
Management program offers modern technology and security, combined with 
personalized service. We provide comprehensive services like cash management and 
fraud prevention, tailored to meet the specific needs of each business.

While technology is crucial, the true foundation of our success is the exceptional 
service and genuine care we provide to our customers. Technology has its limits, 
and in a world where fraud is pervasive, our customers know they can rely on us 
when challenges arise. 
Risk Management 
ChoiceOne’s credit management has been a cornerstone of our strength for many 
years. Our credit metrics remain robust across all measures, reflecting our strong 
credit culture and the resilience of the Michigan economy. While we are prepared 
for potential credit challenges, we believe the strength of our portfolio positions 
us well.
The historic changes in interest rates over the past few years have posed challenges 
for many banks. We have taken measured steps to improve our net interest margin, 
with positive impacts becoming evident in the second half of the year.
Our strong risk management philosophy has been crucial in our decision to 
acquire Fentura. This acquisition complements ChoiceOne’s solid balance sheet 
and was undertaken with careful consideration of risk management. We believe 
this strategic move positions us for continued success in 2025 and beyond.
Retirements in Senior Leadership
While we embrace our new relationships in 2025, later this year we will congratulate 
these ChoiceOne executives as they begin their well-deserved retirements. We 
wish LEE BRAFORD, SVP Chief Credit Officer; HEATHER BROLICK, EVP Human 
Resources Officer; SHELLY CHILDERS, SVP Chief Information Officer; STEVEN 
DEVOLDER, SVP Senior Trust Officer and ROBERT MICHEL, SVP Operations 
Officer a long and healthy retirement and thank them for their leadership within 
ChoiceOne and our communities.

Expanded Community Commitments
Another highlight of our success as a community bank over the years has 
been the time and commitment our employees extend to the communities 
ChoiceOne serves.
As a community bank, our employees, in all positions, generously serve in 
leadership and volunteer positions throughout West and Southeast Michigan. 
ChoiceOne is proud to report that in 2024, we donated approximately 
$420,000 to our communities and our employees volunteered 6,000 hours in 
community service.
Now we are able to add The State Bank’s generous volunteers and their communities 
to the partnerships we build throughout Michigan to help our families, farmers 
and businesses thrive. We look forward to continuing the great work The State 
Bank accomplished with their community involvement as ChoiceOne expands our 
commitments in Central and Southeast Michigan.
Thank You
We are grateful for the many opportunities presented to us in 2024. As we look 
at the potential of our combined company, including our collective shareholders, 
customers, directors, employees and the communities we now serve, we are 
excited to continue growing our community bank franchise in Michigan.  
Thank you for your loyal support,
JACK HENDON
Chairman of the Board
KELLY POTES
Chief Executive Officer

FRONT ROW (L-R)
ERIC (RICK) E. BURROUGH
CEO, Jams Media, LLC
President, Web Press of Michigan, Inc.
GREGORY A. MCCONNELL
Vice Chairman of the Board, 
Retired Insurance Agent
JACK G. HENDON
Chairman of the Board, 
Certified Public Accountant and Partner, 
H&S Companies, P.C.
BRADLEY F. MCGINNIS
President, Megawall Corporation 
BACK ROW (L-R)
KEITH D. BROPHY
CEO, Mentavi Health 
GREG L. ARMOCK
President, Armock Mechanical 
Contractors, LLC
MICHELLE M. WENDLING
Senior Director of Sales Strategy, PepsiCo, Inc.
MICHAEL J. BURKE, JR.
President, ChoiceOne Bank and 
ChoiceOne Financial Services, Inc.
KELLY J. POTES
CEO, ChoiceOne Bank and 
ChoiceOne Financial Services, Inc.
President, ChoiceOne Insurance Agencies, Inc.
BACK ROW (L-R)
ROXANNE M. PAGE
Certified Public Accountant and 
Principal, Doeren Mayhew
HAROLD J. BURNS
Certified Public Accountant and Partner, 
UHY LLP and Managing Director, 
UHY Advisors MI, Inc. 
BRUCE JOHN ESSEX, JR.
Managing Director, Port City Ventures, LLC 
CURT E. COULTER, D.O.
Physician and Partner, Lapeer 
Medical Associates
ChoiceOne Financial Services, Inc. and ChoiceOne Bank
BOARD OF DIRECTORS

EXECUTIVE TEAM
PETER BATISTONI
SVP East Michigan Senior Lender 
and Mortgage Sales Executive 
LEE BRAFORD
Retired SVP Chief Credit Officer
SHELLY CHILDERS
SVP Chief Information Officer 
ERIC DYSON
SVP Head of Loan Operations
TRENTON HANCOCK
SVP Head of Retail Banking
ROBERT JAMULA
SVP Wealth Management 
BART JONKER
SVP Risk Management 
and Compliance Officer
BRENT MCCARTHY
SVP Chief Credit Officer
ROBERT MICHEL
SVP Operations
ADAM SCHLUSLER 
SVP Wealth Advisor
RYAN WOLTHUIS
SVP West Michigan Senior Lender 
SENIOR MANAGEMENT TEAM
STEVEN DEVOLDER
SVP Senior Trust Officer 
CINDY ACHTERHOFF
VP Small Business Lending 
Program Manager

BRIAN BACON
VP Commercial Loan Team Lead
WALTER BARGEN
VP Governments and 
School Districts Officer
AMBER BEHRENDT
VP Treasury Management Officer
JENNIFER BELLAMY
VP Commercial Loan Officer
BRADLEY BISSETT
VP Commercial Loan Officer
PATRICIA BROWN
VP Commercial Loan Officer
BILL BRUINSMA
VP Commercial Loan Officer
SHERRI CAMPBELL
VP BSA and Security Officer
JIM CARNEY
VP Market Manager Lapeer 
DANIELLE CHATEAUVERT
VP Marketing
RICK CHOWN
VP Commercial and 
Medical Loan Officer
SKYLET CUMMINGS
VP Regional Manager
DAVID DEAL
VP Commercial Loan Officer
LAURIE DEMANUEL 
VP Regional Manager
SARAH FERRIS
VP Controller
KENT GAGNON
VP Municipal and 
Public Funds Officer
DENISE GATES
VP Regional Manager and 
Consumer Loans
AARON GRIFFIN
VP SBA Lending Officer
GARY HALL
VP Mortgage Sales Manager
BETH HENDERSON
VP Government Reporting
JOSH HUCUL
VP Lending Technology
DAVID HUISMAN
VP Commercial Loan Officer 
ANDY JACKSON
VP Commercial Loan Officer
TRAVIS JACKSON
VP Commercial Loan Officer
SCOTT JENNINGS
VP Collections and 
Special Assets Manager
DERICK JONES
VP Commercial Loan Officer
DURYNDA KIEFER 
VP Treasury Management Officer
TODD LAVICTOIRE
VP Finance Director
PAUL MICHON
VP Market Manager 
Oakland/Macomb 
CHERRY NEWLON
VP Commercial Loan 
Operations Manager
CARRIE OLSON
VP Treasury Management Officer
CRAIG OOSTERHOUSE
VP Market Manager 
Grand Rapids/Holland
JASON PARKER
VP Commercial Loan Officer
MARK PETERSON
VP Commercial Loan Officer
MATT RODDA
VP Regional Manager
JIM ROSSET
VP Wealth Advisor 
MARIA ROOSSINCK
VP Deposit Operations
TYSON SCHMIDT
VP Wealth Advisor 
TIM SHANGLE
VP Digital Strategy 
and Business Analytics 
ALEXANDER SHOEMAKER
VP Commercial and 
Medical Loan Officer
CELESTE SPIVEY
VP CRA and Community 
Development Officer
LUKE SPOELSTRA
VP Network Security 
PAUL TUCKER
VP Facilities Manager
ANDY USIK
VP Market Manager 
Muskegon and Sparta 
NATE VANDERWOUDE
VP Commercial Loan Officer
LOUISE VERMILLION
VP Loss Prevention and 
Fraud Manager 
LORI VERSALLE
VP Treasury Management Officer
ASHLEY WINTER
VP Commercial Loan Officer
ROB WHITAKER
VP Commercial Loan Officer 
PATRICK WITTKOPP
VP Commercial Loan Officer
CHRISTINE ZAHM
VP Private Banker
KELLY J. POTES
CEO 
MICHAEL J. BURKE, JR.
President 
ADOM J. GREENLAND
EVP Chief Financial Officer 
BRADLEY A. HENION
EVP Chief Lending Officer 
HEATHER BROLICK
EVP Human Resources
LEADERSHIP TEAM

S H A R E H O L D E R  A P P R E C I AT I O N  L U N C H E O N
Please select which location you would like to attend. Plated lunch will be served at each location.
Please RSVP for one of the following dates:
May 21, Thousand Oaks Golf Club - Register by May 10
June 5, Lapeer Country Club - Register by May 25
RSVP: CALL or TEXT all names of attendees and contact phone number to 810.538.1925
Nancy Runyan, ChoiceOne Bank, Marketing Dept.
WEDNESDAY, MAY 21
1:00-3:00 PM
THOUSAND OAKS GOLF CLUB
4100 Thousand Oaks Dr NE, 
Grand Rapids
THURSDAY, JUNE 5
1:00-3:00 PM
LAPEER COUNTRY CLUB
3786 Hunt Rd, 
Lapeer
For information on the Virtual Annual Meeting, please visit choiceone.bank/About/Investor-Relations.
NEW
LOCATION
in Our Communities
REINVESTING
VOLUNTEER HOURS
6,000 
$420,000 
COMMUNITY
DONATIONS

HGA NONPROFIT HOMES INC.
GRAND BLANC VARSITY HOCKEY
CEDAR SPRINGS-RAMP BUILD
TRUE NORTH-FREMONT
our bank
MISSION
Our mission is to provide superior service, 
quality advice, and show utmost respect
to everyone we meet.
 
our bank
VISION
Our vision is to be the 
Best Bank in Michigan.

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A N N U A L  R E P O R T
M E M B E R  F D I C   I   E Q U A L  H O U S I N G  L E N D E R
ChoiceOne Financial Services, Inc. 
common stock is quoted on the 
NASDAQ Capital Markets as “COFS”. 
STOCK REGISTRAR 
& TRANSFER AGENT
Continental Stock Transfer & Trust Co.
1 State Street Plaza; 30th Floor
New York, NY 10004-1561
212.509.4000
MARKET MAKERS IN CHOICEONE
FINANCIAL SERVICES, INC. STOCK

D. A. Davidson & Co.
Nick Bicking
800.394.9230
Eugene Bodo
Managing Director, 
Institutional Equity Sales
Janney Montgomery Scott, LLC
O: 215.665.6566, M: 610.766.0015
Raymond James & Associates
Anthony LanFranca
312.655.2961