Cincinnati Financial Corporation
2009 Annual Report
on Form 10-K
ABOUT THE COMPANY
Cincinnati Financial Corporation stands among the 25 largest property
casualty insurers in the nation, based on premium volume. A select group
of independent agencies in 37 states actively markets our property casualty
insurance within their communities. These agents offer our standard market
commercial lines policies in all 37 states; personal lines policies in 29 states;
and excess and surplus lines policies in 36 states. Within this select
group, we seek to become the life insurance carrier of choice and to help
agents and their clients - our policyholders - by offering leasing and
financing services.
Three competitive advantages distinguish our company, positioning us to
build value and long-term success:
• Commitment to our network of professional independent insurance
agencies and to their continued success
• Financial strength that lets us be a consistent market for our agents’
business, supporting stability and confidence
• Operating structure that supports local decision making, showcasing
our claims excellence and allowing us to balance growth with
underwriting discipline
Learn more about where we are today and how we plan to create value for
shareholders, agents, policyholders and associates by reviewing publications
that we promptly post on www.cinfin.com/Investors as they are completed.
REMEMBERING
ROBERT C. SCHIFF
1923 – 2010
Robert C. Schiff,
director emeritus of
Cincinnati Financial
Corporation, died
January 7. A charter director of both
The Cincinnati Insurance Companies
in 1950 and Cincinnati Financial
Corporation in 1968, Bob was the last
living of the company’s four founding
agents. He remained actively involved
with the company as a board member
until 2004.
In the early years, Bob emphasized
what would become one of our
enduring competitive advantages: to
carefully select independent agents,
then offer products and underwrite
accounts giving those agents broad
flexibility to adapt the policy to each
client’s needs.
Cincinnati Financial Corporation
2009 Annual Report on Form 10-K
TABLE OF CONTENTS
10-K PAGE
Part 1
Item 1
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Our Business and Our Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Our Segments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Regulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Item 1A Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Item 1B Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Item 2
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Item 3
Submission of Matters to a Vote of Security Holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Item 4
Part II
Item 5 Market for the Registrant's Common Equity, Related Stockholder Matters
and Issuer Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Item 6
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Item 7 Management's Discussion and Analysis of Financial Condition and Results of Operations . . . . . . . . . . . . . 34
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Critical Accounting Estimates
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Recent Accounting Pronouncements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Results of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Liquidity and Capital Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Safe Harbor Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Item 7A Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
Fixed-maturity Investments
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
Short-term Investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
Equity Investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
Application of Asset Impairment Policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Responsibility for Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Management's Annual Report on Internal Control Over Financial Reporting . . . . . . . . . . . . . . . . . . . . . . . 88
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
Item 9 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . . . . . . . . . . 117
Item 9A Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
Item 9B Other Information
Item 8
Part III
Item 10 Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
Item 11 Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
Item 12 Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters . . . 119
Item 13 Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . . . . . . . 119
Item 14 Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Part IV
Item 15 Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
United States Securities and Exchange Commission
Washington, D.C. 20549
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.
For the fiscal year ended December 31, 2009.
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.
Form 10-K
For the transition period from _____________________ to _____________________.
Commission file number 0-4604
Cincinnati Financial Corporation
(Exact name of registrant as specified in its charter)
Ohio
(State of incorporation)
31-0746871
(I.R.S. Employer Identification No.)
6200 S. Gilmore Road
Fairfield, Ohio 45014-5141
(Address of principal executive offices) (Zip Code)
(513) 870-2000
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
None
Securities registered pursuant to Section 12(g) of the Act:
$2.00 par, common stock
(Title of Class)
6.125% Senior Notes due 2034
(Title of Class)
6.9% Senior Debentures due 2028
(Title of Class)
6.92% Senior Debentures due 2028
(Title of Class)
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes No
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such
reports) and (2) has been subject to such filing requirements for the past 90 days. Yes No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 if Regulation S-T(§232.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will
not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in
Part III of this Form 10-K or any amendment to this Form 10-K.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a
smaller reporting company. See the definitions of "large accelerated filer,” “accelerated filer" and smaller reporting company in
Rule 12b-2 of the Exchange Act.
(Check one): Large accelerated filer Accelerated filer Non-accelerated filer Smaller reporting company
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No
The aggregate market value of voting stock held by nonaffiliates of the Registrant was $3,277,671,038 as of June 30, 2009.
As of February 22, 2010, there were 162,926,458 shares of common stock outstanding.
Portions of the definitive Proxy Statement for Cincinnati Financial Corporation’s Annual Meeting of Shareholders to be held on
May 1, 2010, are incorporated by reference into Part III of this Form 10-K.
Document Incorporated by Reference
Part I
Business
Item 1.
CINCINNATI FINANCIAL CORPORATION – INTRODUCTION
We are an Ohio corporation formed in 1968. Our lead subsidiary, The Cincinnati Insurance Company, was
founded in 1950. Our main business is property casualty insurance marketed through independent
insurance agents in 37 states. Our headquarters is in Fairfield, Ohio. At year-end 2009, we employed
4,170 associates, with 2,965 headquarters associates providing support to 1,205 field associates.
At year-end 2009, Cincinnati Financial Corporation owned 100 percent of three subsidiaries: The Cincinnati
Insurance Company, CSU Producer Resources Inc., and CFC Investment Company. In addition, the parent
company has an investment portfolio, owns the headquarters property and is responsible for corporate
borrowings and shareholder dividends.
The Cincinnati Insurance Company owns 100 percent of our four additional insurance subsidiaries. Our
standard market property casualty insurance group includes two of those subsidiaries – The Cincinnati
Casualty Company and The Cincinnati Indemnity Company. This group writes a broad range of business,
homeowner and auto policies. Other subsidiaries of The Cincinnati Insurance Company include The
Cincinnati Life Insurance Company, which provides life insurance, disability income policies and annuities,
and The Cincinnati Specialty Underwriters Insurance Company, which began offering excess and surplus
lines insurance products in January 2008.
The two non-insurance subsidiaries of Cincinnati Financial are CSU Producer Resources, which offers
insurance brokerage services to our independent agencies so their clients can access our excess and
surplus lines insurance products; and CFC Investment Company, which offers commercial leasing and
financing services to our agents, their clients and other customers.
Our filings with the Securities and Exchange Commission are available, free of charge, on our Web site,
www.cinfin.com/investors, as soon as possible after they have been filed with the SEC. These filings include
annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and
amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934. In the following pages we reference various Web sites. These Web sites, including
our own, are not incorporated by reference in this Annual Report on Form 10-K.
Periodically, we refer to estimated industry data so that we can give information about our performance
versus the overall insurance industry. Unless otherwise noted, the industry data is prepared by
A.M. Best Co., a leading insurance industry statistical, analytical and insurer financial strength and credit
rating organization. Information from A.M. Best is presented on a statutory basis. When we provide our
results on a comparable statutory basis, we label it as such; all other company data is presented in
accordance with accounting principles generally accepted in the United States of America (GAAP).
OUR BUSINESS AND OUR STRATEGY
INTRODUCTION
The Cincinnati Insurance Company was founded 60 years ago by four independent insurance agents. They
established the mission that continues to guide all of the companies in the Cincinnati Financial family – to
grow profitably and enhance the ability of local independent insurance agents to deliver quality financial
protection to the people and businesses they serve by:
providing market stability through financial strength
producing competitive, up-to-date products and services
developing associates committed to superior service
A select group of agencies in 37 states actively markets our property casualty insurance within their
communities. Standard market commercial lines policies are marketed in all of those states, while
personal lines policies are marketed in 29 of those states. Excess and surplus lines policies are available in
36 of those states. Within this select group, we also seek to become the life insurance carrier of choice and
to help agents and their clients – our policyholders – by offering leasing and financing services.
Three competitive advantages distinguish our company, positioning us to build shareholder value and
overall long-term success:
Commitment to our network of professional independent insurance agencies and to their continued
success
Financial strength that lets us be a consistent market for our agents’ business, supporting stability
and confidence
Operating structure that supports local decision making, showcasing our claims excellence and
allowing us to balance growth with underwriting discipline
Cincinnati Financial Corporation - 2009 10-K - Page 1
Independent Insurance Agency Marketplace
The U.S. property casualty insurance industry is a highly competitive marketplace with over 2,000 stock and
mutual companies operating independently or in groups. No single company or group dominates across all
product lines and states. Standard market insurance companies (carriers) can market a broad array of
products nationally or:
choose to sell a limited product line or only one type of insurance (monoline carrier)
target a certain segment of the market (for example, personal insurance)
focus on one or more states or regions (regional carrier)
Standard market property casualty insurers generally offer insurance products through one or more
distribution channels:
independent agents, who represent multiple carriers
captive agents, who represent one carrier exclusively, or
direct marketing to consumers
For the most part, we compete with standard market insurance companies that market through
independent insurance agents. Agencies marketing our commercial lines products typically represent six to
12 standard market insurance carriers for commercial lines products, including both national and regional
carriers, some of which may be mutual companies. Our agencies typically represent four to six standard
personal lines carriers, and we also compete with carriers that market personal lines products through
captive agents and direct writers. Distribution though independent insurance agents or brokers represents
nearly 60 percent of overall U.S. property casualty insurance premiums and approximately 80 percent of
commercial property casualty insurance premiums, according to studies by the Independent Insurance
Agents and Brokers of America.
We are committed exclusively to the independent agency channel. The independent agencies that we
choose to market our standard lines insurance products share our philosophies. They do business person to
person; offer broad, value-added services; maintain sound balance sheets; and manage their agencies
professionally. We develop our relationships with agencies that are active in their local communities,
providing important knowledge of local market trends, opportunities and challenges.
In addition to the standard market for property casualty insurance, the excess and surplus lines market
exists due to a regulatory distinction. Generally, excess and surplus lines insurance carriers provide
insurance that is unavailable in the standard market due to market conditions or due to characteristics of
the insured person or organization that are caused by nature, the insured's claim history or the
characteristics of their business. Insurers operating in the excess and surplus lines market generally market
business through excess and surplus lines insurance brokers, whether they are small specialty insurers or
specialized divisions of larger insurance organizations.
We opened our own excess and surplus lines insurance brokerage firm so that we could offer excess and
surplus lines products exclusively to the independent agents who market our other property casualty
insurance products. We also market life insurance products through the agencies that market our property
casualty products, and through other independent agencies that represent The Cincinnati Life Insurance
Company without also representing our other subsidiaries.
At year-end 2009, our 1,180 property casualty agency relationships were marketing our standard market
insurance products out of 1,463 reporting locations. An increasing number of agencies have multiple,
separately identifiable locations, reflecting their growth and consolidation of ownership within the
independent agency marketplace. The number of reporting agency locations indicates our agents’ regional
scope and the extent of our presence within our 37 active states. At year-end 2008, our 1,133 agency
relationships had 1,387 reporting locations. At year-end 2007, our 1,092 agency relationships had
1,327 reporting locations.
On average, we have an 11.1 percent share of the property casualty insurance purchased through our
reporting agency locations. Our share is 16.7 percent in reporting agency locations that have represented
us for more than 10 years; 5.9 percent in agencies that have represented us for five to 10 years;
3.9 percent in agencies that have represented us for one to five years; and 0.6 percent in agencies that
have represented us for less than one year.
Our largest single agency relationship accounted for approximately 1.2 percent of our total property
casualty earned premiums in 2009. No aggregate locations under a single ownership structure accounted
for more than 2.2 percent of our earned premiums in 2009.
Financial Strength
We believe that our financial strength and strong surplus position, reflected in our insurer financial strength
ratings, are clear, competitive advantages in the segments of the insurance marketplace that we serve.
This strength supports the consistent, predictable performance that our policyholders, agents, associates
and shareholders have always expected and received, helping us withstand significant challenges.
Cincinnati Financial Corporation - 2009 10-K - Page 2
While the prospect exists for short-term financial performance volatility due to our exposures to potential
catastrophes or significant capital market losses, the ratings agencies consistently have asserted that we
have built appropriate financial strength and flexibility to manage that volatility. We remain committed to
strategies that emphasize being a consistent, stable market for our agents’ business over short-term
benefits that might accrue by quick, opportunistic reaction to changes in market conditions.
At year-end 2009 and 2008, risk-based capital (RBC) for our standard and excess and surplus lines property
casualty operations and life operations was very strong, far exceeding regulatory requirements.
We ended 2009 with a 0.8-to-1 ratio of property casualty premiums to surplus, a key measure of
property casualty insurance company capacity. Our ratio gives us the flexibility to diversify risk by
expanding our operations into new geographies and product areas. The estimated industry average
ratio also was 0.8 to 1 for 2009. The lower the ratio, the greater capacity an insurer has for growth.
We ended 2009 with a 16.3 percent ratio of life statutory adjusted risk-based surplus to liabilities, a
key measure of life insurance company capital strength. The estimated industry average ratio was
10.0 percent for 2009. A higher ratio indicates an insurer’s stronger security for policyholders and
capacity to support business growth.
(Dollars in millions) Statutory Information
Standard market property casualty insurance subsidiary
Statutory surplus
Risk-based capital (RBC)
Authorized control level risk-based capital
Ratio of risk-based capital to authorized control level risk-based capital
Written premium to surplus ratio
Life insurance subsidiary
Statutory surplus
Risk-based capital (RBC)
Authorized control level risk-based capital
Ratio of risk-based capital to authorized control level risk-based capital
Total liabilities excluding separate account business
Life statutory risk-based adjusted surplus to liabilities ratio
Excess and surplus insurance subsidiary
Statutory surplus
Risk-based capital (RBC)
Authorized control level risk-based capital
Ratio of risk-based capital to authorized control level risk-based capital
Written premium to surplus ratio
$
$
$
At December 31,
2009
2008
$
$
$
3,648
3,664
437
8.4
0.8
300
316
40
7.9
1,960
16.3
168
168
8
21.4
0.2
3,360
3,389
407
8.3
0.9
290
290
37
7.8
1,640
17.7
174
174
4
39.7
0.1
The consolidated property casualty insurance group’s ratio of investments in common stock to statutory
surplus was 58.4 percent at year-end 2009 compared with 53.4 percent at year-end 2008. The life
insurance company’s ratio was 32.2 percent compared with 39.2 percent a year ago.
Cincinnati Financial Corporation’s senior debt is rated by four independent ratings firms. In addition, the
ratings firms award our property casualty and life operations insurer financial strength ratings based on
their quantitative and qualitative analyses. These ratings assess an insurer’s ability to meet financial
obligations to policyholders and do not necessarily address all of the matters that may be important to
shareholders. Ratings may be subject to revision or withdrawal at any time by the rating agency, and each
rating should be evaluated independently of any other rating.
All of our insurance subsidiaries continue to be highly rated. During 2009, Fitch Ratings lowered our ratings
as described below. No other ratings agency actions occurred during 2009.
Cincinnati Financial Corporation - 2009 10-K - Page 3
As of February 26, 2010, our credit and financial strength ratings were:
Insurance Financial Strength Ratings
Parent
Company
Senior Debt
Rating
Rating
Agency
Standard Market Property
Casualty Insurance
Subsidiaries
Life Insurance
Subsidiary
Excess and Surplus
Insurance
Subsidiary
Status (date)
A. M. Best Co.
a
A+
Superior
Rating
Tier
2 of 16
Rating
Tier
3 of 16
A
Excellent
Fitch Ratings
BBB+
A+
Strong
5 of 21 A+
Strong
5 of 21
Moody's Investors
Service
Standard & Poor's
Ratings Services
A3
A1
Good
5 of 21
-
-
-
BBB+
A+
Strong
5 of 21 A+
Strong
5 of 21
Rating
Tier
A
Excellent 3 of 16 Stable outlook (2/18/10)
-
-
-
-
-
-
-
-
-
Stable outlook (8/6/09)
Stable outlook (9/25/08)
Negative outlook (06/30/08)
On August 6, 2009, Fitch Ratings lowered our ratings and changed the rating outlook to stable. Our parent
company senior debt rating was lowered from A- to BBB+ and our standard market property casualty
subsidiaries’ insurance and life insurance subsidiary financial strength ratings were lowered from AA- to A+.
Fitch said the rating action was primarily driven by our unfavorable property casualty underwriting
performance during 2008 and the first half of 2009. Fitch said it viewed favorably our steps taken with our
investment portfolio. Fitch also noted our strong capitalization and low operating leverage. No other ratings
agency actions occurred during 2009.
On February 18, 2010, A.M. Best affirmed our ratings that it had assigned in December 2008, continuing its
stable outlook. A.M. Best cited our superior risk-adjusted capitalization, strong five-year average operating
performance, historically redundant reserves and successful distribution within our targeted regional
markets. A.M. Best noted that common stock leverage was approximately 50 percent of statutory surplus
at year-end 2009, a concern offset by our conservative underwriting and reserving philosophies, with loss
reserves more than fully covered by a highly rated, diversified bond portfolio.
Our debt ratings are discussed in Item 7, Liquidity and Capital Resources, Additional Sources of Liquidity,
Page 69.
Operating Structure
We offer our broad array of insurance products through the independent agency channel. We recognize that
locally based independent agencies have relationships in their communities and local marketplace
intelligence that can lead to policyholder satisfaction, loyalty and profitable business. We seek to be a
consistent and predictable property casualty carrier that agencies can rely on to serve their clients. For our
standard market business, field and headquarters underwriters make risk-specific decisions about both
new business and renewals.
In our 10 highest volume states for consolidated property casualty premiums, 933 reporting agency
locations wrote 68.1 percent of our 2009 consolidated property casualty earned premium volume
compared with 910 locations and 68.7 percent in 2008.
Cincinnati Financial Corporation - 2009 10-K - Page 4
Property Casualty Insurance Earned Premiums by State
(Dollars in millions)
Year ended December 31, 2009
Ohio
Illinois
Indiana
Pennsylvania
Georgia
North Carolina
Michigan
Virginia
Wisconsin
Kentucky
Year ended December 31, 2008
Ohio
Illinois
Indiana
Pennsylvania
Georgia
North Carolina
Michigan
Virginia
Wisconsin
Tennessee
Earned
premiums
% of total
earned
Agency
locations
Average
premium per
location
$
$
611
253
201
174
148
138
129
121
103
100
630
270
205
183
150
150
135
131
108
102
21.0 %
8.7
6.9
6.0
5.1
4.8
4.4
4.2
3.5
3.5
20.9 %
9.0
6.8
6.1
5.0
5.0
4.5
4.4
3.6
3.4
224
119
104
82
71
75
109
60
49
40
219
119
104
80
68
73
101
58
48
40
$
$
2.7
2.1
1.9
2.1
2.1
1.8
1.2
2.0
2.1
2.5
2.9
2.3
2.0
2.3
2.2
2.1
1.3
2.3
2.3
2.6
Field Focus
We rely on our field associates to provide service and be accountable to our agencies for decisions we
make at the local level. These associates live in the communities our agents serve, working from offices in
their homes and providing 24/7 availability to our agents. Headquarters associates also provide agencies
with underwriting, accounting and technology assistance and training. Company executives, headquarters
underwriters and special teams regularly travel to visit agencies, strengthening the personal relationships
we have with these organizations. Agents have opportunities for direct, personal conversations with our
senior management team, and headquarters associates have opportunities to refresh their knowledge of
marketplace conditions and field activities.
The field team is coordinated by field marketing representatives responsible for underwriting new
commercial lines business. They are joined by field representatives specializing in claims, loss control,
personal lines, machinery and equipment, bond, premium audit, life insurance and leasing. The field team
provides many services for agencies and policyholders; for example, our field loss control representatives
and others specializing in machinery and equipment risks perform inspections and recommend specific
actions to improve the safety of the policyholder’s operations and the quality of the agent’s account.
Agents work with us to carefully select risks and assure pricing adequacy. They appreciate the time our
associates invest in creating solutions for their clients while protecting profitability, whether that means
working on an individual case or customizing policy terms and conditions that preserve flexibility, choice
and other sales advantages. We seek to develop long-term relationships by understanding the unique
needs of their clients, who are also our policyholders.
We also are responsive to agent needs for well designed property casualty products. Our commercial lines
products are structured to allow flexible combinations of property and liability coverages in a single
package with a single expiration date and several payment options. This approach brings policyholders
convenience, discounts and a reduced risk of coverage gaps or disputes. At the same time, it increases
account retention and saves time and expense for the agency and our company.
We seek to employ technology solutions and business process improvements that:
allow our field and headquarters associates to collaborate with each other and with agencies
more efficiently
provide our agencies the ability to access our systems and client data to process business transactions
from their offices
allow policyholders to directly access pertinent policy information online in order to further improve
efficiency for our agencies
automate our internal processes so our associates can spend more time serving agents and
policyholders, and
reduce duplicated effort, introducing more efficient processes that reduce company and agency costs.
Cincinnati Financial Corporation - 2009 10-K - Page 5
Agencies access our systems and other electronic services via their agency management systems or
CinciLink®, our secure agency-only Web site. CinciLink provides an array of Web-based services and content
that makes doing business with us easier, such as commercial and personal lines rating and processing
systems, policy loss information, sales and marketing materials, educational courses about our products
and services, accounting services, and electronic libraries for property and casualty coverage forms and
state rating manuals.
Superior Claims Service
Our claims philosophy reflects our belief that we will prosper as a company by responding to claims person
to person, paying covered claims promptly, preventing false claims from unfairly adding to overall
premiums and building financial strength to meet future obligations.
Our 771 locally based field claims representatives work from their homes, assigned to specific agencies.
They respond personally to policyholders and claimants, typically within 24 hours of receiving an agency’s
claim report. We believe we have a competitive advantage because of the person-to-person approach and
the resulting high level of service that our field claims representatives provide. We also help our agencies
provide prompt service to policyholders by giving agencies authority to immediately pay most first-party
claims under standard market policies up to $2,500. We believe this same local approach to handling
claims is a competitive advantage for our agents providing excess and surplus lines coverage in their
communities. Handling of these claims includes guidance from headquarters-based excess and surplus
lines claims managers.
Our property casualty claims operation uses CMS, our claims management system, to streamline processes
and achieve operational efficiencies. CMS allows field and headquarters claims associates to collaborate
on reported claims through a virtual claim file. Our field claims representatives use tablet computers to
view and enter information into CMS from any location, including an insured’s home or agent’s office, and
to print claim checks using portable printers. Agencies can also access selected CMS information such as
activity notes on open claims.
Catastrophe response teams are comprised of volunteers from our experienced field claims staff, and we
give them the tools and authority they need to do their jobs. In times of widespread loss, our field claims
representatives confidently and quickly resolve claims, often writing checks on the same day they inspect
the loss. CMS introduced new efficiencies that are especially evident during catastrophes. Electronic claim
files allow for fast initial contact of policyholders and easy sharing of information and data by rotating
storm teams, headquarters and local field claims representatives. When hurricanes or other weather events
are predicted, we can choose to have catastrophe response team members travel to strategic locations
near the expected impact area. They are in position to quickly get to the affected area, set up temporary
offices and start calling on policyholders.
Our claims associates work to control costs where appropriate. They use vendor resources that provide
negotiated pricing to our insureds and claimants. Our field claims representatives also are educated
continuously on new techniques and repair trends. They can leverage their local knowledge and experience
with area body shops, which helps them negotiate the right price with any facility the policyholder chooses.
We staff a Special Investigations Unit (SIU) with former law enforcement and claims professionals whose
qualifications make them uniquely suited to gathering facts to uncover potential fraud. While we believe
our job is to pay what is due under each policy contract, we also want to prevent false claims from unfairly
increasing overall premiums. Our SIU also operates a computer forensic lab, using sophisticated software to
recover data and mitigate the cost of computer-related claims for business interruption and loss of records.
Loss and Loss Expense Reserves
When claims are made by or against policyholders, any amounts that our property casualty operations pay
or expect to pay for covered claims are losses. The costs we incur in investigating, resolving and processing
these claims are loss expenses. Our consolidated financial statements include property casualty loss and
loss expense reserves that estimate the costs of not-yet-paid claims incurred through December 31 of each
year. The reserves include estimates for claims that have been reported to us plus our estimates for claims
that have been incurred but not yet reported (IBNR), along with our estimate for loss expenses associated
with processing and settling those claims. We develop the various estimates based on individual claim
evaluations and statistical projections. We reduce the loss reserves by an estimate for the amount of
salvage and subrogation we expect to recover. We encourage you to review several sections of the
Management’s Discussion and Analysis where we discuss our loss reserves in greater depth. In Item 7,
Critical Accounting Estimates, Property Casualty Insurance Loss and Loss Expense Reserves, Page 38, we
discuss our process for analyzing potential losses and establishing reserves. In Item 7, Property Casualty
Loss and Loss Expense Obligations and Reserves, Page 71, and Life Insurance Policyholder Obligations and
Reserves, Page 78, we review reserve levels, including 10-year development of our property casualty
loss reserves.
Cincinnati Financial Corporation - 2009 10-K - Page 6
Insurance Products
We actively market property casualty insurance in 37 states through a select group of independent
insurance agencies. Our standard market commercial lines products are marketed in all of those states
while our standard market personal lines products are marketed in 29. We discuss our commercial lines
and personal lines insurance operations and products in Commercial Lines Property Casualty Insurance
Segment, Page 12, and Personal Lines Property Casualty Insurance Segment, Page 15. At year-end 2009,
CSU Producer Resources marketed our excess and surplus lines products to agencies in 36 states that
represent Cincinnati Insurance.
The Cincinnati Specialty Underwriters Insurance Company began excess and surplus lines insurance
operations in January 2008. We structured this operation to exclusively serve the needs of the independent
agencies that currently market our standard market insurance policies. When all or a portion of a current or
potential client’s insurance program requires excess and surplus lines coverages, those agencies can write
the whole account with Cincinnati, gaining benefits not often found in the broader excess and surplus lines
market. Agencies have access to The Cincinnati Specialty Underwriters Insurance Company’s product line
through CSU Producer Resources Inc., the wholly owned insurance brokerage subsidiary of parent-company
Cincinnati Financial Corporation.
Cincinnati Specialty Underwriters and CSU Producer Resources employ a Web-based policy administration
system to quote, bind, issue and deliver policies electronically to agents. This system also provides
integration to existing document management and data management systems, allowing for straight-
through processing of policies and billing.
We also support the independent agencies affiliated with our property casualty operations in their programs
to sell life insurance. The products offered by our life insurance subsidiary round out and protect accounts
and improve account persistency. At the same time, our life operation increases diversification of revenue
and profitability sources for both the agency and our company.
Our property casualty agencies make up the main distribution system for our life insurance products. To
help build scale, we also develop life business from other independent life insurance agencies in
geographic markets underserved through our property casualty agencies. We are careful to solicit business
from these other agencies in a manner that does not compete with the life insurance marketing and sales
efforts of our property casualty agencies. Our life insurance operation emphasizes up-to-date products,
responsive underwriting, high quality service and competitive pricing.
Other Services to Agencies
We complement the insurance operations by providing products and services that help attract and retain
high-quality independent insurance agencies. When we appoint agencies, we look for organizations with
knowledgeable, professional staffs. In turn, we make an exceptionally strong commitment to assist them in
keeping their knowledge up to date and educating new people they bring on board as they grow. Numerous
activities fulfill this commitment at our headquarters, in regional and agency locations and online.
Except travel-related expenses for classes held at our headquarters, most programs are offered at no cost
to our agencies. While that approach may be extraordinary in our industry today, the result is quality service
for our policyholders and increased success for our independent agencies.
In addition to broad education and training support, we make non-insurance financial services available
through CFC Investment Company. CFC Investment Company offers equipment and vehicle leases and
loans for independent insurance agencies, their commercial clients and other businesses. It also provides
commercial real estate loans to help agencies operate and expand their businesses. We believe that
providing these services enhances agency relationships with the company and their clients, increasing
loyalty while diversifying the agency’s revenues.
Cincinnati Financial Corporation - 2009 10-K - Page 7
STRATEGIC INITIATIVES
Management has identified strategies that can position us for long-term success. The board of directors
and management believe that execution of our strategic plan will create significant value for shareholders
over time. We broadly group these strategies into three areas of focus – managing capital effectively,
improving insurance profitability and driving premium growth – correlating with the primary ways we
measure our progress toward our long-term financial objectives. Our strategies are intended to position us
to compete successfully in the markets we have targeted while seeking to optimize the balance of risk and
returns. We believe successful implementation of the initiatives that support our strategies will help us
better serve our agent customers, reduce volatility in our financial results and achieve our long-term
objectives despite shorter-term effects of difficult economic, market or pricing cycles. We describe our
expectations for the results of these initiatives in Item 7, Executive Summary of the Management’s
Discussion and Analysis, Page 34.
Manage Capital Effectively
Our first strategy is a continuing focus on managing capital effectively. This strategy serves as a foundation
supporting other strategies focused on profitably growing our insurance business, with the overall objective
of building capital for the long-term benefit of shareholders. Implementation of the initiatives below that
support our capital management strategy is intended to preserve our capital while maintaining appropriate
liquidity. A strong capital position provides the capacity to support premium growth and liquidity provides
for our investment in the people and infrastructure needed to implement our other strategic initiatives. Our
strong capital and liquidity also provide financial flexibility for shareholder dividends or other capital
management actions.
The primary capital management initiatives are:
Maintain a diversified investment portfolio by reviewing and applying diversification parameters and
tolerances – We discuss our portfolio strategies in greater depth in Investments Segment, Page 18.
o High-quality fixed-maturity portfolio that exceeds total insurance reserves – At year-end 2009, the
average rating of the $7.855 billion fixed maturity portfolio was A2/A. The risk of potential decline
of capital due to lower bond values during periods of increasing interest rates is managed in part
through a generally laddered maturity schedule for this portfolio, as approximately 28 percent will
mature in the next five years. The portfolio value exceeded total insurance reserve liability by 32.6
percent. In addition, we have assets in the form of receivables from reinsurers, most with A.M. Best
insurer financial strength ratings of A or better. These assets directly related to insurance reserves,
offsetting over 10 percent of that liability.
o Diversified equity portfolio that has no concentrated positions in single stocks or industries –
At year-end 2009, no single security accounted for more than 5.8 percent of our portfolio of
publicly traded common stocks, and no single sector accounted for more than 18.0 percent.
Because of the strength of our fixed-maturity portfolio, we have the opportunity to invest for
potential capital appreciation by purchasing equity securities. We seek to achieve a total return on
the equity portfolio over any five-year period that exceeds that of the Standard & Poor’s 500 Index
while taking similar or less risk.
o Parent company liquidity that increases our flexibility through all periods to maintain our cash
dividend and to continue to invest in and expand our insurance operations – At year-end 2009,
we held $1.040 billion of our cash and invested assets at the parent company level, of which
$683 million, or 65.7 percent, was invested in common stocks, and $54 million, or 5.2 percent,
was cash or cash equivalents.
Develop a comprehensive, enterprise-level catastrophe management program – Weather-related
catastrophe losses for our property casualty business can significantly affect capital and cause
earnings volatility. Key objectives of a comprehensive program include identifying an overall tolerance
for catastrophe risk as well as regional guidelines that work with our underwriting and reinsurance
efforts. An important element of this initiative continues to be obtaining reinsurance from highly rated
reinsurers to mitigate underwriting risk and to support our ability to hold investments until maturity.
See Item 7, 2010 Reinsurance Programs, Page 79, for additional details on these programs.
Minimize reliance on debt as a source of capital, maintaining the ratio of debt-to-total capital below
20 percent – This target is higher than we had identified prior to 2008 because total capital declined in
2008 although debt levels were essentially unchanged. At year-end 2009, this ratio was 15.0 percent
compared with 16.7 percent at year-end 2008 and 12.7 percent at year-end 2007. Our long-term debt
consists of three non-convertible, non-callable debentures, two due in 2028 and one in 2034.
Cincinnati Financial Corporation - 2009 10-K - Page 8
Identify tolerances for other operational risks and calibrate management decisions accordingly –
Among the areas of focus during 2009 was exposure to risks related to disaster recovery and business
continuity. We completed a conversion to a new information technology back-up data center and
continued work to address the risks associated with a concentration of support operations at our
headquarters location. Our enterprise risk management efforts also include evaluating emerging risks
such as potential changes in regulation at both the state and federal levels and the potential effects of
increased inflation on assets and liabilities.
We measure the overall success of our strategy to effectively manage capital primarily by growing
investment income and by achieving over any five-year period a total return on our equity investment
portfolio that exceeds the Standard & Poor’s 500’s return. Investment income grew at a compound annual
rate of 0.3 percent over the five years ended December 31, 2009. It grew during 2005 through 2007, then
declined during 2008 and 2009 when we experienced a dramatic reduction in dividends from financial
services companies held in our equity portfolio, a risk we addressed aggressively during 2008 and early
2009. Over the five years ended December 31, 2009, our compound annual equity portfolio return was
negative 5.8 percent compared with a compound annual total return of 0.4 percent for the S&P 500 Index.
Our equity portfolio underperformed the market for the five-year period primarily because of the decline in
the market value of Fifth Third Bancorp (NASDAQ: FITB), our largest holding for most of the period. We have
not owned any shares of Fifth Third common stock since early 2009.
We also monitor other measures. One of the most significant is our ratio of property casualty net written
premiums to statutory surplus, which was 0.8-to-1 at year-end 2009 compared with 0.9-to-1 at year-end
2008 and 0.7-to-1 at year-end 2007. This ratio is a common measure of operating leverage used in the
property casualty industry; the lower the ratio the more capacity a company has for premium growth. The
estimated property casualty industry net written premium to statutory surplus ratio also was 0.8-to-1 at
year-end 2009, 0.9-to-1 at year-end 2008 and 0.8-to-1 at year-end 2007.
Our second means of verifying our capital preservation strategy is our financial strength ratings as
discussed in Our Business and Our Strategy, Page 1. All of our insurance subsidiaries continue to be highly
rated. A third means is measurement of our risk-based capital ratios, which currently indicate that our
insurance subsidiaries are operating with a level of capital far exceeding regulatory requirements.
Improve Insurance Profitability
Our second strategy is to improve insurance profitability. Implementation of the operational initiatives
below is intended to improve pricing capabilities for our property casualty business and improve our
efficiency. Improved pricing helps us manage profit margins and greater efficiency helps control costs,
together improving overall profitability. These initiatives also seek to help the agencies that represent us to
grow profitably by allowing them to serve clients faster and manage expenses better. The primary initiatives
to improve insurance profitability are:
Improve underwriting expertise – While most of our lines of business have maintained underwriting
profitability, we must continue to improve our capabilities in risk selection and pricing. For the lines of
business that are underperforming or that involve larger or more complex risks, we take a
comprehensive approach – with collaborative expertise among associates from underwriting, claims,
loss control, marketing, actuarial services and premium audit – to work toward restoring underwriting
profitability. Specific initiatives that are key to improving profitability are summarized below.
o
Improve pricing capabilities in each line of business – Predictive modeling tools that better align
individual insurance policy pricing to risk attributes and claims practices are already in use for our
homeowner and workers’ compensation lines of business. We are developing predictive models for
all major lines of commercial insurance and for our personal auto line of business. Predictive
modeling tools increase pricing precision so we can more effectively evaluate and appropriately
price insured risks, improving our ability to compete for the most desirable business within our
agencies. Use of our predictive modeling tool for workers’ compensation began in 2009 and is
anticipated to meaningfully improve the loss ratio for this line of business over time. During 2009
we began using an enhanced version of predictive modeling for our homeowner line of business,
helping to further improve our rate and credit structures for attracting and retaining more accounts
with the best prospects of long-term profitability. Our efforts to better match insured risks with
appropriate policy pricing are expected to improve overall underwriting profitability for our property
casualty business.
Improving our business data, supporting accurate underwriting, pricing and decisions – Over the
next several years, we will deploy a full data management program, including a data warehouse for
our property casualty and life insurance operations that will provide enhanced granularity of pricing
data. This is a phased, long-term project that is currently in progress.
o
Cincinnati Financial Corporation - 2009 10-K - Page 9
Improve expense management to make the best use of our resources – During 2009, we have invested
in technology and workflow improvements that will help us improve efficiency and grow our business,
when insurance market conditions improve, without proportional increases in expenses. Through
careful allocation of staff, we have added associates in areas of strategic significance while realizing
efficiencies in other areas, resulting in a slight reduction in the overall number of associates during
2009. We continue to work toward improving efficiency through efforts such as studies of transactional
workflows and development of an energy efficiency plan for our headquarters buildings.
Develop and deploy technology plans – Technology continues to be key for improving efficiencies and
streamlining processes for our agencies, allowing us to win an increasing share of their most profitable
business. We will continue to integrate solutions across business lines to make it easier for agents to
do business with us and to maximize product cross-serving while reducing duplication of effort. Our
technology initiatives serve to enhance our tradition of local decision making based on the local
knowledge and risk selection expertise we derive from our agents and from having a large network of
field representatives who live and work in our agents’ communities. Ongoing technology development
contributes to improved profitability by enhancing internal efficiency and the organization of business
data used for underwriting and pricing. Technology development and deployment will reflect our vision
of the services that our agents will need in the short and long terms. These technology solutions will be
prioritized to optimize their delivery. Progress during 2009 and future plans for major technology
initiatives are highlighted below.
o Commercial lines policy administration system – In the fourth quarter of 2009, we deployed a new
system called e-CLAS® CPP for commercial package and auto coverages to all of our appointed
agencies in 11 states. Those states produce approximately 55 percent of our commercial premium
volume. We plan to deploy the system to as many as 19 additional states in 2010. The new system
includes real-time quoting and policy issuance, direct bill capabilities with several payment plans,
and interface capabilities to transfer selected policy data from agency management systems. We
believe the new system will further improve our position among the go-to carriers for our agencies,
having a positive impact on future growth of profitable commercial lines business.
o Personal lines policy administration system – During 2009, we developed the next version of this
system, Diamond 5.x, and moved our personal lines policy processing system to this next
generation platform in early 2010. The Web-based system supports agency efficiency through
pre-filling of selected policy data and easy-to-use screens. We continue to focus on making it easier
for our agents to do business with us, which we believe will significantly benefit our objective of
writing their highest quality accounts with superior profit margins.
We measure the overall success of our strategy to improve insurance profitability primarily through
our GAAP combined ratio, which we believe can be consistently below 100 percent over any
five-year period.
In addition, we expect these initiatives to contribute to our rank as the No. 1 or No. 2 carrier based on
premium volume in agencies that have represented us for at least five years. In 2009, we again earned that
rank in more than 75 percent of the agencies that have represented Cincinnati Insurance for more than
five years, based on 2008 premiums. We are working to increase the percentage of agencies where we
have achieved that rank.
Drive Premium Growth
Our third strategy is to drive premium growth. Implementation of the operational initiatives below is
intended to expand our geographic footprint and diversify our premium sources to obtain profitable growth
without significant infrastructure expense. Diversified growth may also reduce our catastrophe exposure
risk and temper negative changes that may occur in the economic, judicial or regulatory environments in
the territories we serve.
The primary initiatives to drive premium growth are:
New agency appointments in 2010 – We continue to appoint new agencies in our current operating
territories, adding 87 in 2009. Our objective is to appoint additional points of distribution, focusing on
markets where our market share is less than 1 percent while also considering economic and
catastrophe risk factors. In 2010, we are targeting 65 appointments of independent agencies writing
an aggregate $1 billion in property casualty premiums annually with all carriers they represent.
Cincinnati Financial Corporation - 2009 10-K - Page 10
In measuring progress toward achieving this initiative, we include appointment of new agency
relationships with Cincinnati. For those that we believe will produce a meaningful amount of
new business premiums, we also include appointment of agencies that merge with a Cincinnati
agency and new branch offices opened by existing Cincinnati agencies. We made 87, 76 and
66 new appointments in 2009, 2008 and 2007, respectively. Of these new appointments,
65, 52 and 50, respectively, were new relationships. These new appointments and other changes
in agency structures led to a net increase in reporting agency locations of 76 in 2009, 60 in 2008
and 38 in 2007. We seek to build a close, long-term relationship with each agency we appoint. We
carefully evaluate the marketing reach of each new appointment to ensure the territory can
support both current and new agencies.
Earn a larger share of business with currently appointed agents – We will continue to execute on
growth initiatives from prior years and will focus on the key components of agent satisfaction based on
factors agents find most important. This will include measurements to identify key factors and gauge
progress in our performance for delivering satisfaction.
o Deploy new products and service enhancements that address agents’ needs – In addition to
meeting the needs of our agents and their clients, new product development will target markets
with above-average profitability to reduce market-cycle volatility. This initiative will expand beyond
the specialty package options currently offered through our commercial lines operation, with a
focus on identifying promising classes of business and increasing our product advantages and
product support.
o New states – With our entry into Colorado and Wyoming during 2009 and Texas in late 2008,
Cincinnati Insurance now is actively marketing our policies in 37 states, expanding our
opportunities beyond the Midwest and South. We now have a growing presence in the western
states -- opening New Mexico and eastern Washington in 2007, Utah in 2000, Idaho in 1999 and
Montana in 1998. We entered Arizona in 1971. While we continually study the regulatory and
competitive environment in other states where we could decide to actively market our property
casualty products, we have not announced specifics regarding entry into new states.
We generally are able to earn a 10 percent share of an agency’s business within 10 years of its
appointment. We also help our agents grow their business by attracting more clients in their
communities through the unique style of service we offer. In New Mexico and eastern Washington,
we’ve appointed 13 agencies since early 2007 that currently write about $260 million annually
with all the carriers they represent. During 2009, our written premiums with agencies in these two
new states totaled almost 5 percent of that total agency annual premium volume. In Texas, where
we made 20 agency appointments through the year, those agencies wrote over $10 million of
Cincinnati Insurance premiums in 2009. By mid 2010, we expect to have appointed Texas
agencies that currently write a total of about $750 million in premiums annually with all carriers
they represent, an indication of strong potential for future premium growth.
o Excess & Surplus lines insurance – Another source of premium growth is our excess and surplus
lines operation with products available in 37 states. We entered this market in 2008 to better
serve agents of The Cincinnati Insurance Companies®, initially offering general liability coverage.
Today, those agents write about $2.5 billion annually of surplus lines business with other carriers.
We plan to earn a profitable share by bringing Cincinnati-style service to agents and policyholders.
In late 2008, we expanded product offerings beyond the general liability, adding property and
professional liability lines of businesses. In late 2009, we began offering excess casualty coverage.
During 2009, net written premiums were $39 million compared with $14 million in 2008, our
initial year for excess and surplus lines operations.
o Personal lines – We continue to position our personal lines business for profitable future growth as
pricing refinements and improved ease of use expand our agents’ opportunities to market
Cincinnati’s policy advantages to their more quality-conscious clientele. Enhancement of our tiered
rating during 2009 helped to further improve our rate and credit structures to attract and retain
more accounts with the best prospects of long-term profitability. Personal lines rate changes made
in 2008 and 2009 plus expansion of our personal lines operation into new states drove strong new
business, which increased by 80.6 percent for the year 2009.
We continue to see the effects of executing on our potential to market personal lines insurance
through agencies that already represent us for commercial lines. In early 2009, we began
marketing personal lines in two additional states, bringing the total of states where we market
personal lines to 29. In seven states where we began writing personal lines business or
significantly expanded our product offerings and automation capabilities in 2008 or 2009, our
agencies write approximately $650 million in personal lines premiums annually with all
carriers they represent. This initiative produced an increase of $13 million in 2009 new
business premiums.
Cincinnati Financial Corporation - 2009 10-K - Page 11
We measure the overall success of this strategy to drive premium growth primarily through changes in net
written premiums, which we believe can grow faster than the industry average over any five-year period. For
2009, our property casualty net written premiums declined by 3.3 percent, comparing favorably with the
estimated 4.2 percent decline for the industry.
OUR SEGMENTS
Consolidated financial results primarily reflect the results of our four reporting segments. These segments
are defined based on financial information we use to evaluate performance and to determine the allocation
of assets.
Life insurance
Investments
Commercial lines property casualty insurance
Personal lines property casualty insurance
We also evaluate results for our consolidated property casualty operations, which is the total of our
commercial lines, personal lines and excess and surplus lines results.
Revenues, income before income taxes and identifiable assets for each segment are shown in a table in
Item 8, Note 18 of the Consolidated Financial Statements, Page 115. Some of that information also is
discussed in this section of this report, where we explain the business operations of each segment.
The financial performance of each segment is discussed in the Item 7, Management’s Discussion and
Analysis of Financial Condition and Results of Operations, which begins on Page 34.
COMMERCIAL LINES PROPERTY CASUALTY INSURANCE SEGMENT
The commercial lines property casualty insurance segment contributed net earned premiums of
$2.199 billion to total revenues, or 56.3 percent of that total, and reported a loss before income taxes of
$35 million in 2009. Commercial lines net earned premiums declined 5.1 percent and 3.9 percent in
2009 and 2008 after growing 0.4 percent in 2007.
Approximately 95 percent of our commercial lines premiums are written to provide accounts with
coverages from more than one of our business lines. As a result, we believe that our commercial lines
business is best measured and evaluated on a segment basis. However, we provide line of business data to
summarize growth and profitability trends separately for our business lines. The seven commercial
business lines are:
Commercial casualty – Commercial casualty insurance provides coverage to businesses against third-
party liability from accidents occurring on their premises or arising out of their operations, including
liability coverage for injuries sustained from products sold as well as coverage for professional services,
such as dentistry. Specialized casualty policies may include liability coverage for employment practices
liability (EPLI), which protects businesses against claims by employees that their legal rights as
employees of the company have been violated, and other acts or failures to act under specified
circumstances as well as excess insurance and umbrella liability, including personal umbrella liability
written as an endorsement to commercial umbrella coverages. The commercial casualty business line
includes liability coverage written on both a discounted and non-discounted basis as part of
commercial package policies.
Commercial property – Commercial property insurance provides coverage for loss or damage to
buildings, inventory and equipment caused by covered causes of loss such as fire, wind, hail, water,
theft and vandalism, as well as business interruption resulting from a covered loss. Commercial
property also includes crime insurance, which provides coverage for losses such as embezzlement or
misappropriation of funds by an employee, among others; and inland marine insurance, which provides
coverage for a variety of mobile equipment, such as contractor’s equipment, builder’s risk, cargo and
electronic data processing equipment. Various property coverages can be written as stand-alone
policies or can be added to a package policy. The commercial property business line includes
property coverage written on both a non-discounted and discounted basis as part of commercial
package policies.
Commercial auto – Commercial auto coverages protect businesses against liability to others for both
bodily injury and property damage, medical payments to insureds and occupants of their vehicles,
physical damage to an insured’s own vehicle from collision and various other perils, and damages
caused by uninsured motorists.
Workers’ compensation – Workers’ compensation coverage protects employers against specified
benefits payable under state or federal law for workplace injuries to employees. We write workers’
compensation coverage in all of our active states except North Dakota, Ohio and Washington, where
coverage is provided solely by the state instead of by private insurers.
Specialty packages – Specialty packages include coverages for property, liability and business
interruption tailored to meet the needs of specific industry classes, such as artisan contractors,
Cincinnati Financial Corporation - 2009 10-K - Page 12
dentists, garage operators, financial institutions, metalworkers, printers, religious institutions, or
smaller, main street businesses. Businessowners policies, which combine property, liability and
business interruption coverages for small businesses, are included in specialty packages.
Surety and executive risk – This business line includes:
o Contract and commercial surety bonds, which guarantee a payment or reimbursement for financial
losses resulting from dishonesty, failure to perform and other acts.
o Fidelity bonds, which cover losses that policyholders incur as a result of fraudulent acts by specified
individuals or dishonest acts by employees.
o Director and officer liability insurance, which covers liability for actual or alleged errors in
judgment, breaches of duty or other wrongful acts related to activities of for-profit or nonprofit
organizations. Our director and officer liability policy can optionally include EPLI coverage.
Machinery and equipment – Specialized machinery and equipment coverage can provide protection for
loss or damage to boilers and machinery, including production and computer equipment, from sudden
and accidental mechanical breakdown, steam explosion or artificially generated electrical current.
Our emphasis is on products that agents can market to small- to mid-size businesses in their communities.
Of our 1,463 reporting agency locations, nine market only our surety and executive risk products and
five market only our personal lines products. The remaining 1,449 locations, located in all states in which
we actively market, offer some or all of our standard market commercial insurance products.
In 2009, our 10 highest volume commercial lines states generated 65.3 percent of our earned
premiums compared with 65.9 percent in the prior year as we continued efforts to geographically diversify
our property casualty risks. Earned premiums in the 10 highest volume states decreased 5.2 percent in
2009 and decreased 4.8 percent in the remaining 27 states. The number of reporting agency locations in
our 10 highest volume states increased to 933 in 2009 from 905 in 2008.
Commercial Lines Earned Premiums by State
(Dollars in millions)
Year ended December 31, 2009
Ohio
Illinois
Pennsylvania
Indiana
North Carolina
Michigan
Virginia
Georgia
Wisconsin
Iowa
Year ended December 31, 2008
Ohio
Illinois
Pennsylvania
Indiana
North Carolina
Virginia
Michigan
Georgia
Wisconsin
Tennessee
Earned
premiums
% of total
earned
Agency
locations
Average
premium per
location
$
$
364
205
158
143
128
103
102
87
84
79
377
222
166
148
143
111
107
89
88
82
16.3 %
9.2
7.1
6.4
5.8
4.6
4.6
3.9
3.8
3.6
16.2 %
9.5
7.1
6.4
6.2
4.8
4.6
3.8
3.8
3.5
223
117
82
103
74
108
60
71
49
46
218
118
80
103
73
58
99
68
48
40
$
$
1.6
1.8
1.9
1.4
1.7
1.0
1.7
1.2
1.7
1.7
1.7
1.9
2.1
1.4
2.0
1.9
1.1
1.3
1.8
2.1
For new commercial lines business, case-by-case underwriting and pricing is coordinated by our locally
based field marketing representatives. Our agents and our field marketing, claims, loss control, premium
audit, bond and machinery and equipment representatives get to know the people and businesses in their
communities and can make informed decisions about each risk. These field marketing representatives also
are responsible for selecting new independent agencies, coordinating field teams of specialized company
representatives and promoting all of the company's products within the agencies they serve.
Commercial lines policy renewals are managed by headquarters underwriters who are assigned to specific
agencies and consult with local field staff as needed. As part of our team approach, the headquarters
underwriter also helps oversee agency growth and profitability. They are responsible for formal issuance of
all new business and renewal policies as well as policy endorsements. Further, the headquarters
underwriters provide day-to-day customer service to agencies and marketing representatives by offering
product training, answering underwriting questions, helping to determine underwriting eligibility and
assisting with the mechanics of premium determination.
Cincinnati Financial Corporation - 2009 10-K - Page 13
Our commercial lines packages are typically offered on a three-year policy term for most insurance
coverages, a key competitive advantage. In our experience, multi-year packages appeal to the quality-
conscious insurance buyers who we believe are typical clients of our independent agents. Customized
insurance programs on a three-year term complement the long-term relationships these policyholders
typically have with their agents and with the company. By reducing annual administrative efforts, multi-year
policies lower expenses for our company and for our agents. The commitment we make to policyholders
encourages long-term relationships and reduces their need to annually re-evaluate their insurance carrier or
agency. We believe that the advantages of three-year policies in terms of improved policyholder
convenience, increased account retention and reduced administrative costs outweigh the potential
disadvantage of these policies, even in periods of rising rates.
Although we offer three-year policy terms, premiums for some coverages within those policies are
adjustable at anniversary for the next annual period, and policies may be canceled at any time at the
discretion of the policyholder. Contract terms often provide that rates for property, general liability, inland
marine and crime coverages, as well as policy terms and conditions, are fixed for the term of the policy.
The general liability exposure basis may be audited annually. Commercial auto, workers’ compensation,
professional liability and most umbrella liability coverages within multi-year packages are rated at each of
the policy's annual anniversaries for the next one-year period. The annual pricing could incorporate rate
changes approved by state insurance regulatory authorities between the date the policy was written and its
annual anniversary date, as well as changes in risk exposures and premium credits or debits relating to
loss experience and other underwriting judgment factors. We estimate that approximately 75 percent of
2009 commercial premiums were subject to annual rating or were written on a one-year policy term.
Staying abreast of evolving market conditions is a critical function, accomplished in both an informal and
a formal manner. Informally, our field marketing representatives and underwriters are in constant receipt of
market intelligence from the agencies with which they work. Formally, our commercial lines product
management group and field marketing associates conduct periodic surveys to obtain competitive
intelligence. This market information helps identify the top competitors by line of business or specialty
program and also identifies our market strengths and weaknesses. The analysis encompasses pricing,
breadth of coverage and underwriting/eligibility issues.
In addition to reviewing our competitive position, our product management group and our underwriting
audit group review compliance with our underwriting standards as well as the pricing adequacy of our
commercial insurance programs and coverages. Further, our research and development group analyzes
opportunities and develops new products, new coverage options and improvements to existing insurance
products.
At year-end 2009, we supported our commercial lines operations with a variety of technology tools. e-CLAS
for commercial package business was rolled out to 11 states by year end 2009 with an additional 19 states
planned for 2010. This system allows our agencies to quote and print commercial package policies in their
offices, increasing their ease of doing business with us. The e-CLAS platform also makes use of our real-
time agency interface, CinciBridge®, which allows the automated movement of key underwriting data from
an agency’s management system to e-CLAS. This reduces agents’ data entry and allows seamless quoting,
rating, and issuance capability. WinCPP® is our commercial lines premium quoting system. WinCPP is
available in all of our agency locations where we actively market commercial lines insurance and provides
quoting capabilities for nearly 100 percent of our new and renewal commercial lines business. WinCPP also
works with CinciBridge.
Many small business accounts written as Businessowners Policies (BOP) and Dentist’s Package Policies
(DBOP) are eligible to be issued at our agency locations through our e-CLAS system as well. e-CLAS
provides full policy lifecycle transactions, including quoting, issuance, policy changes, renewal processing
and policy printing, at the agency location. These features make it easy and efficient for our agencies to
issue and service these policies. At year-end 2009, e-CLAS for BOP and DBOP was in use in 30 states
representing 98 percent of our premiums for these products, which are included in the specialty packages
commercial line of business. e-CLAS also uses CinciBridge to provide real-time data transfer with agency
management systems.
We have been streamlining internal processes and achieving operational efficiencies in our headquarters
commercial lines operations through deployment of iView™, a policy imaging and workflow system. This
system provides online access to electronic copies of policy files, enabling our underwriters to respond to
agent requests and inquiries more quickly and efficiently. iView also automates internal workflows through
electronic routing of underwriting and processing work tasks. At year-end 2009, more than 99 percent of in-
force non-workers’ compensation commercial lines policy files were administered and stored electronically
in iView. In 2010, we plan to add our workers’ compensation policies to i-View.
Cincinnati Financial Corporation - 2009 10-K - Page 14
PERSONAL LINES PROPERTY CASUALTY INSURANCE SEGMENT
The personal lines property casualty insurance segment contributed net earned premiums of $685 million
to total revenues, or 17.6 percent of the total, and reported a loss before income taxes of $81 million in
2009. Personal lines net earned premiums declined 0.6 percent in 2009, 3.4 percent in 2008 and
6.3 percent in 2007.
We prefer to write personal lines coverage in accounts that include both auto and homeowner coverages as
well as coverages that are part of our other personal business line. As a result, we believe that our personal
lines business is best measured and evaluated on a segment basis. However, we provide line of business
data to summarize growth and profitability trends separately for three business lines:
Personal auto – This business line includes personal auto coverages that protect against liability to
others for both bodily injury and property damage, medical payments to insureds and occupants of
their vehicle, physical damage to an insured’s own vehicle from collision and various other perils, and
damages caused by uninsured motorists. In addition, many states require policies to provide first-party
personal injury protection, frequently referred to as no-fault coverage.
Homeowners – This business line includes homeowner coverages that protect against losses to
dwellings and contents from a wide variety of perils, as well as liability arising out of personal activities
both on and off the covered premises. The company also offers coverage for condominium unit owners
and renters.
Other personal lines – This includes the variety of other types of insurance products we offer to
individuals such as dwelling fire, inland marine, personal umbrella liability and watercraft coverages.
At year-end, we marketed personal lines insurance products through 1,059 of our 1,463 reporting agency
locations in 29 of the 37 states in which we offer standard market commercial lines insurance.
As discussed in Strategic Initiatives, Page 8, introducing personal lines to these agencies is one of the ways
we intend to grow profitably in the next several years. The number of reporting agency locations in our
10 highest volume states increased more than 5 percent to 660 in 2009 from 627 in 2008.
In 2009, our 10 highest volume personal lines states generated 84.1 percent of our earned premiums
compared with 85.1 percent in the prior year. Earned premiums in the 10 highest volume states declined
1.7 percent in 2009 while increasing 5.9 percent in the remaining states.
Personal Lines Earned Premiums by State
(Dollars in millions)
Year ended December 31, 2009
Ohio
Georgia
Indiana
Illinois
Alabama
Kentucky
Michigan
Tennessee
Florida
Virginia
Year ended December 31, 2008
Ohio
Georgia
Indiana
Illinois
Alabama
Kentucky
Michigan
Florida
Virginia
Wisconsin
Earned
premiums
% of total
earned
Agency
locations
Average
premium per
location
$
$
248
61
57
48
41
36
26
20
20
19
253
61
57
48
41
34
28
24
20
20
36.1 %
8.9
8.4
7.1
5.9
5.3
3.8
2.9
2.9
2.8
36.8 %
8.9
8.3
7.0
5.9
5.0
4.0
3.4
2.9
2.9
202
63
79
84
36
35
80
36
10
35
199
60
76
84
37
36
70
10
25
30
$
$
1.2
1.0
0.7
0.6
1.1
1.0
0.3
0.6
2.0
0.5
1.3
1.0
0.8
0.6
1.1
0.9
0.4
2.4
0.8
0.7
New and renewal personal lines business reflects our risk-specific underwriting philosophy. Each agency
selects personal lines business primarily from within the geographic territory that it serves, based on the
agent’s knowledge of the risks in those communities or familiarity with the policyholder. Personal lines
activities are supported by headquarters associates assigned to individual agencies. We now have
seven full-time personal lines marketing representatives, who have underwriting authority and visit
agencies on a regular basis. They reinforce the advantages of our personal lines products and offer training
in the use of our processing system.
Cincinnati Financial Corporation - 2009 10-K - Page 15
Competitive advantages of our personal lines operation include broad coverage forms, flexible underwriting,
superior claims service, generous credit structure and customizable endorsements for both the personal
auto and homeowner policies. Our personal lines products are processed through Diamond, our real-time
personal lines policy processing system that supports and allows once-and-done processing. Diamond
incorporates features frequently requested by our agencies such as direct bill and monthly payment plans,
local and headquarters policy printing options, data transfer to and from popular agency management
systems and real-time integration with third-party data such as insurance scores, motor vehicle reports and
address verification. The new web-based version of Diamond that was released to our agents in the first
quarter of 2010 provides significant improvements, including more user-friendly screens and workflow plus
other features such as a pre-fill option to reduce key strokes for improved efficiency.
In 2006, we introduced PL-efiles, a policy imaging system, to our personal lines operations. The transition
was completed in 2009 and replaces paper format with electronic copies of policy documents. PL-efiles
complements the Diamond system by giving personal lines underwriters and support staff online access to
policy documents and data, enabling them to respond to agent requests and inquiries quickly and
efficiently. The underlying technology is updated and permits us to offer access to policy documents directly
to policyholders in 2010. We intend to focus on nonrevenue bearing services that allow our agencies to
concentrate on more important services and sales. In early 2009 the convenience of paying premiums
online or over the phone was introduced to our directly-billed personal lines policyholders.
LIFE INSURANCE SEGMENT
The life insurance segment contributed $143 million of net earned premiums, representing 3.7 percent of
total revenues, and $2 million of income before income taxes in 2009. Life insurance segment profitability
is discussed in detail in Item 7, Life Insurance Results of Operations, Page 62. Life insurance net earned
premiums grew 13.0 percent in 2009, 0.8 percent in 2008 and 9.0 percent in 2007.
The Cincinnati Life Insurance Company supports our agency-centered business model. Cincinnati Life helps
meet the needs of our agencies, including increasing and diversifying agency revenues. We primarily focus
on life products that produce revenue growth through a steady stream of premium payments.
By diversifying revenue and profitability for both the agency and our company, this strategy enhances the
already strong relationship built by the combination of the property casualty and life companies.
Cincinnati Life seeks to become the life insurance carrier of choice for the independent agencies that work
with our property casualty operations. We emphasize up-to-date products, responsive underwriting and high
quality service as well as competitive commissions. At year-end 2009, almost 85 percent of our
1,463 property casualty reporting agency locations offered Cincinnati Life’s products to their clients. We
also develop life business from approximately 500 other independent life insurance agencies. We are
careful to solicit business from these other agencies in a manner that does not conflict with or compete
with the marketing and sales efforts of our property casualty agencies.
When marketing through our property casualty agencies, we have specific competitive advantages:
Because our property casualty operations are held in high regard, property casualty agency
management is predisposed to consider selling our life products.
Marketing efforts for both our property casualty and life insurance businesses are directed by our field
marketing department, which assures consistency of communication and operations. Life field
marketing representatives are available to meet face-to-face with agency personnel and their clients as
well.
The resources of our life headquarters underwriters and other associates are available to the agents
and field team to assist in the placement of business. Fewer and fewer of our competitors provide
direct, personal support between the agent and the insurance carrier.
We continue to emphasize the cross-serving opportunities of our life insurance, including term and worksite
products, for the property casualty agency’s personal and commercial accounts. In both the property
casualty and independent life agency distribution systems, we enjoy the advantages of offering competitive,
up-to-date products, providing close personal attention in combination with financial strength and stability.
We primarily offer products addressing the needs of businesses with key person and buy-sell
coverages. We offer personal and commercial clients of our agencies quality, personal life insurance
coverage.
Term insurance is our largest life insurance product line. We continue to introduce new term products
with features our agents indicate are important, such as a return of premium benefit, and we have
restructured our underwriting classifications to better meet the needs of their clients.
Because of our strong capital position, we can offer a competitive product portfolio including guaranteed
products, giving our agents a marketing edge. Our life insurance company maintains strong insurer
financial strength ratings: A.M. Best – A (Excellent), Fitch – A+ (Strong) and Standard & Poor's –
A+ (Strong), as discussed in Financial Strength, Page 3. Our life insurance company has chosen not to
establish a Moody’s rating.
Cincinnati Financial Corporation - 2009 10-K - Page 16
Life Insurance Business Lines
Four lines of business – term insurance, universal life insurance, worksite products and whole life insurance
– account for approximately 96.4 percent of the life insurance segment’s revenues:
Term insurance – policies under which a death benefit is payable only if the insured dies during a
specific period of time. For policies without a return of premium provision, no benefit is payable if the
insured person survives to the end of the term. For policies in-force with a return of premium provision,
a benefit equal to the sum of all paid premiums is payable if the insured person survives to the end of
the term. While premiums are fixed, they must be paid as scheduled. The policies are fully
underwritten.
Universal life insurance – long-duration life insurance policies. Contract premiums are neither fixed nor
guaranteed; however, the contract does specify a minimum interest crediting rate and a maximum cost
of insurance charge and expense charge. Premiums are not fixed and may be varied by the contract
owner. The cash values, available as a loan collateralized by the cash surrender value, are not
guaranteed and depend on the amount and timing of actual premium payments and the amount of
actual contract assessments. The policies are fully underwritten.
Worksite products – term insurance, whole life insurance, universal life and disability insurance offered
to employees through their employer. Premiums are collected by the employer using payroll deduction.
Polices are issued using a simplified underwriting approach and on a guaranteed issue basis. Worksite
insurance products provide our property casualty agency force with excellent cross-serving
opportunities for both commercial and personal accounts. Agents report that offering worksite
marketing to employees of their commercial accounts provides a benefit to the employees at no cost
to the employer. Worksite marketing also connects agents with new customers who may not have
previously benefited from receiving the services of a professional independent insurance agent.
Whole life insurance – policies that provide life insurance for the entire lifetime of the insured; the
death benefit is guaranteed never to decrease and premiums are guaranteed never to increase.
While premiums are fixed, they must be paid as scheduled. These policies provide guaranteed
cash values that are available as loans collateralized by the cash surrender value. The policies are
fully underwritten.
In addition, Cincinnati Life markets:
Disability income insurance provides monthly benefits to offset the loss of income when the insured
person is unable to work due to accident or illness.
Deferred annuities provide regular income payments that commence after the end of a specified
period or when the annuitant attains a specified age. During the deferral period, any payments made
under the contract accumulate at the crediting rate declared by the company but not less than a
contract-specified guaranteed minimum interest rate. A deferred annuity may be surrendered during
the deferral period for a cash value equal to the accumulated payments plus interest less the surrender
charge, if any.
Immediate annuities provide some combination of regular income and lump sum payments in
exchange for a single premium. Immediate annuities also are written by our life insurance segment
and purchased by our property casualty companies to settle casualty claims.
Cincinnati Financial Corporation - 2009 10-K - Page 17
INVESTMENT SEGMENT
Revenues of the investment segment are primarily from net investment income and from realized
investment gains and losses from investment portfolios managed for the holding company and each of the
operating subsidiaries. After adding back $69 million in interest credited to contract holders of the life
insurance segment, the investment segment contributed $837 million, or 21.5 percent, of our total
revenues in 2009. After deducting $69 million in interest credited to contract holders of the life insurance
segment, the investment segment contributed $768 million of income before income taxes.
In 2008, our investment department adopted internal guidelines to place additional parameters around our
portfolio, with the approval of the investment committee of the board of directors. These parameters
address, among other issues, the overall mix of the portfolio as well as security and sector concentrations.
The parameters came out of our risk management program, with the goal of more specifically defining our
risk tolerances, aligning our operating plan accordingly and improving management’s ability to identify and
respond to changing conditions. Going forward, we will evaluate all of our fixed-maturity and equity
investments using our investment parameters, as appropriate.
The fair value of our investment portfolio was $10.562 billion and $8.807 billion at year-end 2009 and
2008, respectively. The overall portfolio remained in an unrealized gain position as gains harvested from
equity rebalancing efforts were more than offset by the strong performance of the bond portfolio.
The cash we generate from insurance operations historically has been invested in three broad categories
of investments:
Fixed-maturity investments – Includes taxable and tax-exempt bonds and redeemable preferred stocks.
During 2009 and 2008, purchases served to offset sales, calls and market value declines.
Equity investments – Includes common and nonredeemable preferred stocks. During 2009 and 2008,
sales and fair value declines of equity securities more than offset purchases and fair
value appreciation.
Short-term investments – Primarily commercial paper.
(In millions)
At December 31, 2009
At December 31, 2008
Taxable fixed maturities
Tax-exempt fixed maturities
Common equities
Preferred equities
Short-term investments
Total
Book value % of BV
Fair value % of FV
Book value % of BV
Fair value % of FV
$
$
4,644
2,870
1,941
75
6
9,536
48.6 % $
30.1
20.4
0.8
0.1
100.0 % $
4,863
2,992
2,608
93
6
10,562
46.0 % $
28.3
24.7
0.9
0.1
100.0 % $
3,354
2,704
1,889
188
84
8,219
40.8 % $
32.9
23.0
2.3
1.0
100.0 % $
3,094
2,733
2,721
175
84
8,807
35.1 %
31.0
30.9
2.0
1.0
100.0 %
We actively determine the portion of new cash flow to be invested in fixed-maturity and equity securities at
the parent and insurance subsidiary levels. We consider internal measures, as well as insurance
department regulations and ratings agency guidance. We monitor a variety of metrics, including after-tax
yields, the ratio of investments in common stocks to statutory surplus for the property casualty and life
insurance operations, and the parent company's ratio of investment assets to total assets.
At year-end 2009, less than 1 percent of the value of our investment portfolio was made up of securities
that do not actively trade on a public market and require management’s judgment to develop pricing or
valuation techniques (Level 3 assets). We generally obtain at least two outside valuations for these assets
and generally use the more conservative estimate. These investments include private placements, small
issues and various thinly traded securities. See Item 7, Fair Value Measurements, Page 43, and Item 8,
Note 3 of the Consolidated Financial Statements Page 103, for additional discussion of our
valuation techniques.
In addition to securities held in our investment portfolio, at year-end 2009, other invested assets included
$40 million of life policy loans, $24 million of venture capital fund investments, $6 million of investment in
real estate and $11 million of other invested assets.
Fixed-maturity and Short-term Investments
By maintaining a well diversified fixed-maturity portfolio, we attempt to manage overall interest rate,
reinvestment, credit and liquidity risk. We pursue a buy and hold strategy and do not attempt to make large
scale changes to the portfolio in anticipation of rate movements. By investing new money on a regular basis
and analyzing risk-adjusted after-tax yields, we work to achieve a laddering effect to our portfolio that may
mitigate some of the effects of adverse interest rate movements.
Fixed-maturity and Short-term Portfolio Ratings
As of year-end 2009, the portfolio was trading at 104.5 percent of its book value, up from last year as credit
spreads tightened considerably.
The portfolio grew significantly in 2009 due to a large volume of purchases. These purchases were most
concentrated in the investment grade corporate bond market, particularly in the Baa/BBB ratings range.
Cincinnati Financial Corporation - 2009 10-K - Page 18
This had the effect of increasing our year-end percentage of investment grade bonds, those rated Baa/BBB
or higher, by one percentage point to 92.5 percent. The majority of our non-rated securities are tax-exempt
municipal bonds from smaller municipalities that chose not to pursue a credit rating. Credit ratings as of
December 31 for the fixed-maturity and short-term portfolio were:
(Dollars in millions)
At December 31, 2009
Fair
value
Percent
to total
At December 31, 2008
Fair
value
Percent
to total
Moody's Ratings and Standard & Poor's Ratings combined
Aaa, Aa, A, AAA, AA, A
Baa, BBB
Ba, BB
B, B
Caa, CCC
Ca, CC
C, C
Non-rated
Total
$
$
4,967
2,302
279
44
29
3
0
237
7,861
63.2 % $
29.3
3.5
0.6
0.4
0.0
0.0
3.0
100.0 % $
4,149
1,258
240
46
7
3
0
208
5,911
70.2 %
21.3
4.1
0.8
0.1
0.1
0.0
3.4
100.0 %
We discuss the maturity of our fixed-maturity portfolio in Item 8, Note 2 of the Consolidated Financial
Statements, Page 100. Attributes of the fixed-maturity portfolio include:
Weighted average yield-to-book value
Weighted average maturity
Effective duration
Years ended December 31,
2008
2009
5.9 %
7.5 yrs
5.3 yrs
5.6 %
8.2 yrs
5.4 yrs
Taxable Fixed Maturities
Our taxable fixed-maturity portfolio (at fair value) at year-end 2009 included:
$347 million in U.S. agency paper that is rated Aaa/AAA by Moody’s and Standard & Poor’s,
respectively.
$3.978 billion in investment-grade corporate bonds that have a Moody's rating at or above Baa3 or a
Standard & Poor's rating at or above BBB-.
$309 million in high-yield corporate bonds that have a Moody's rating below Baa3 or a Standard &
Poor's rating below BBB-.
$137 million in taxable municipal bonds that have an average rating of Aa3/AA by Moody’s and
Standard & Poor’s, respectively.
$92 million in convertible bonds and redeemable preferred stocks.
While our strategy typically is to buy and hold fixed-maturity investments to maturity, we monitor credit
profiles and fair value movements when determining holding periods for individual securities. With the
exception of U.S. agency paper (government-sponsored entities), no individual issuer's securities accounted
for more than 1.3 percent of the taxable fixed-maturity portfolio at year-end 2009.
The investment-grade corporate bond portfolio is most heavily concentrated in the financial-related sectors,
including banks, brokerage, finance and investment and insurance companies. The financial sectors
represented 25.3 percent of fair value of this portfolio at year-end 2009, compared with 30.7 percent,
at year-end 2008. Although the financial-related sectors make up our largest group of investment-grade
corporate bonds, we believe our concentration is below the average for the corporate bond market as a
whole. Energy and utilities are the only other sectors that exceed 10 percent of our investment-grade
corporate bond portfolio, at 11.9 and 10.4 percent of fair value respectively at year end 2009.
Tax-exempt Fixed Maturities
We traditionally have purchased municipal bonds focusing on general obligation and essential services,
such as sewer, water or others. While no single municipal issuer accounted for more than 0.6 percent of the
tax-exempt municipal bond portfolio at year-end 2009, there are higher concentrations within individual
states. Holdings in Texas and Indiana accounted for a total of 31.9 percent of the municipal bond portfolio
at year-end 2009.
At year-end 2009, bonds representing $2.295 billion, or 76.7 percent, of the fair value of our municipal
portfolio were insured with an average rating of AAA. Because of our emphasis on general obligation and
essential services bonds, over 90 percent of the insured municipal bonds have an underlying rating of at
least A3 or A-.
Short-term Investments
Our short-term investments consist primarily of commercial paper, demand notes or bonds purchased
within one year of maturity. We make short-term investments primarily with funds to be used to make
upcoming cash payments, such as taxes. At year-end 2009, we had $6 million of short-term investments
compared with $84 million at year-end 2008.
Cincinnati Financial Corporation - 2009 10-K - Page 19
Equity Investments
After covering both our intermediate and long-range insurance obligations with fixed-maturity investments,
we historically used available cash flow to invest in equity securities. Investment in equity securities has
played an important role in achieving our portfolio objectives and has contributed to portfolio appreciation.
We remain committed to our long-term equity focus, which we believe is key to our company’s long-term
growth and stability.
At December 31, 2009, two holdings had a fair value equal to or greater than 5 percent of our
publicly-traded common stock portfolio compared with four similar holdings at year-end 2008. Procter &
Gamble (NYSE:PG) is our largest single common stock investment, comprising 5.8 percent of the publicly
traded common stock portfolio and 1.4 percent of the investment portfolio. The other stock with a fair value
greater than 5 percent of our publicly-traded common stock portfolio is Johnson & Johnson (NYSE:JNJ).
Common Stocks
Our common stock investments generally are dividend-paying securities that vary from those with high
current yield to others with lower yields but better growth prospects. Other criteria we evaluate include
increasing sales and earnings, proven management and a favorable outlook. We believe our equity
investment style is an appropriate long-term strategy after we have purchased fixed-maturity investments
to cover our insurance reserves.
In mid-2008, we began applying new investment guidelines that increased portfolio diversification,
reducing single issue and sector concentrations. Our year-end 2009 portfolio has been positioned for
reduced volatility going forward. We view our diversifying actions to be consistent with our view of prudent
risk management. We expect to continue to make changes to the portfolio, as deemed appropriate.
Common Stock Portfolio Industry Sector Distribution
Sector:
Healthcare
Consumer staples
Energy
Information technology
Financial
Consumer discretionary
Industrials
Utilities
Materials
Telecomm services
Total
Percent of Publicly Traded Common Stock Portfolio
At December 31, 2009
At December 31, 2008
Cincinnati
Financial
S&P 500 Industry
Weightings
Cincinnati
Financial
S&P 500 Industry
Weightings
18.0 %
15.5
11.0
11.0
10.2
9.6
9.2
6.7
5.1
3.7
100.0 %
12.6 %
11.4
11.5
19.8
14.4
9.6
10.2
3.7
3.6
3.2
100.0 %
21.6 %
19.8
16.8
4.2
12.4
6.6
6.1
9.3
1.9
1.3
100.0 %
14.8 %
12.8
13.3
15.3
13.3
8.4
11.1
4.2
3.0
3.8
100.0 %
At year-end 2009, 26.2 percent of our common stock holdings (measured by fair value) were held at
the parent company level. For the publicly-traded common stock portfolio on a consolidated basis, no single
issue accounted for more than 5.8 percent at year-end 2009. Until June 2008, we had held more than 10
percent of Fifth Third’s common stock for many years, and it represented over 25 percent of our common
stock holdings as recently as December 31, 2007.
Preferred Stocks
We evaluate preferred stocks in a manner similar to the evaluation we make for fixed-maturity
investments, seeking attractive relative yields. We generally focus on investment-grade preferred stocks
issued by companies that have a strong history of paying common dividends, providing us with another
layer of protection. When possible, we seek out preferred stocks that offer a dividend received deduction for
income tax purposes. Events in the fall of 2008 and into early 2009 led us to reevaluate the riskiness of all
preferred securities, particularly those of banking institutions. As a result, we downsized this portfolio by
$82 million of fair value to $93 million.
Additional information regarding the composition of investments is included in Item 8, Note 2 of the
Consolidated Financial Statements, Page 100.
OTHER
We report as Other the other income of our standard market property casualty insurance subsidiary, as well
as non-investment operations of the parent company and its subsidiary CFC Investment Company.
Beginning 2008, we also included results of our excess and surplus lines operations, The Cincinnati
Specialty Underwriters Insurance Company and CSU Producer Resources.
Cincinnati Financial Corporation - 2009 10-K - Page 20
CFC Investment Company
CFC Investment Company offers commercial leasing and financing services to our agents, their clients and
other customers. As of year-end 2009, CFC Investment Company had 2,286 accounts and $76 million in
receivables, compared with 2,197 accounts and $71 million in receivables at year-end 2008.
Excess and Surplus Lines Property Casualty Insurance
Agencies have access to The Cincinnati Specialty Underwriters Insurance Company’s product line through
CSU Producer Resources, the wholly owned insurance brokerage subsidiary of parent-company Cincinnati
Financial Corporation. CSU Producer Resources has binding authority on all classes of business written
through CSU and maintains appropriate agent and excess and surplus lines licenses to process non-
admitted business.
Agents can submit risks to CSU Producer Resources, reflecting the mix of accounts Cincinnati agencies
currently write in their non-admitted excess and surplus lines markets. CSU Producer Resources currently
markets and underwrites commercial general liability, property, excess liability and miscellaneous errors
and omissions coverages in 37 states.
Agency producers have direct access through CSU Producer Resources to a group of our underwriters who
focus exclusively on excess and surplus lines business. Those underwriters can tap into their agencies’
broader Cincinnati relationships to bring their policyholders services such as experienced and responsive
loss control and claims handling. Our excess and surplus lines policy administration system delivers
electronic copies of policies to producers within minutes of underwriting approval and policy issue. CSU
Producer Resources gives extra support to our producers by remitting excess and surplus lines taxes and
stamping fees and retaining admitted market affidavits, where required.
REGULATION
The business of insurance primarily is regulated by state law. All of our insurance company subsidiaries are
domiciled in the State of Ohio, except The Cincinnati Specialty Underwriters Insurance Company, which is
domiciled in the State of Delaware. Each insurance subsidiary is governed by the insurance laws and
regulations in its respective state of domicile. We also are subject to state regulatory authorities of all
states in which we write insurance. The state laws and regulations that have the most significant effect on
our insurance operations and financial reporting are discussed below.
Insurance Holding Company Regulation – We are regulated as an insurance holding company system
in the respective states of domicile of our standard market property casualty company subsidiary and
its surplus lines and life insurance subsidiaries. These regulations require that we annually furnish
financial and other information about the operations of the individual companies within the holding
company system. All transactions within a holding company affecting insurers must be fair and
equitable. Notice to the state insurance commissioner is required prior to the consummation of
transactions affecting the ownership or control of an insurer and prior to certain material transactions
between an insurer and any person or entity in its holding company group. In addition, some of those
transactions cannot be consummated without the commissioner’s prior approval.
Subsidiary Dividends – The Cincinnati Insurance Company is 100 percent owned by Cincinnati Financial
Corporation. The dividend-paying capacity of The Cincinnati Insurance Company and its 100 percent
owned subsidiaries is regulated by the laws of the applicable state of domicile. Under these laws, our
insurance subsidiaries must provide a 10-day advance informational notice to the insurance
commissioner for the domiciliary state prior to payment of any dividend or distribution to its
shareholders. In all cases, ordinary dividends may be paid only from earned surplus, which for the Ohio
subsidiaries is the amount of unassigned funds set forth in an insurance subsidiary’s most recent
statutory financial statement. For the Delaware subsidiary, it is the amount of available and
accumulated funds derived from the subsidiary’s net operating profit of its business and realized
capital gains.
The insurance company subsidiaries must give 30 days notice to and obtain prior approval from the
state insurance commissioner before the payment of an extraordinary dividend as defined by the
state’s insurance code. You can find information about the dividends paid by our insurance subsidiary
in 2009 in Item 8, Note 9 of the Consolidated Financial Statements, Page 106.
Insurance Operations – All of our insurance subsidiaries are subject to licensing and supervision by
departments of insurance in the states in which they do business. The nature and extent of such
regulations vary, but generally have their source in statutes that delegate regulatory, supervisory and
administrative powers to state insurance departments. Such regulations, supervision and
administration of the insurance subsidiaries include, among others, the standards of solvency that
must be met and maintained; the licensing of insurers and their agents and brokers; the nature and
limitations on investments; deposits of securities for the benefit of policyholders; regulation of policy
forms and premium rates; policy cancellations and non-renewals; periodic examination of the affairs of
insurance companies; annual and other reports required to be filed on the financial condition of
Cincinnati Financial Corporation - 2009 10-K - Page 21
insurers or for other purposes; requirements regarding reserves for unearned premiums, losses and
other matters; the nature of and limitations on dividends to policyholders and shareholders; the nature
and extent of required participation in insurance guaranty funds; the involuntary assumption of hard-to-
place or high-risk insurance business, primarily workers’ compensation insurance; and the collection,
remittance and reporting of certain taxes and fees.
The legislative and regulatory climate in Florida continues to create uncertainty for the insurance
industry. In February 2007, we adopted a marketing stance of continuing to service existing accounts
while writing no new business relationships in Florida. This remained our stance through 2009, except
in the lines of directors and officers, surety, machinery and equipment and life insurance, which we
resumed writing in June 2007, subject to existing guidelines. In 2009, we cautiously resumed writing
additional commercial lines new business, while working to more actively manage the associated
catastrophe risk, carefully underwriting new commercial submissions and non-renewing commercial
and personal lines policies that present the most risk of loss because of their age, construction and
geographic characteristics. In 2009, our property casualty written premiums from Florida agencies
were 2.3 percent of net written premiums, compared with 2.9 percent in 2008.
On August 24, 2007, the company received administrative subpoenas from the Florida Office of
Insurance Regulation seeking documents and testimony concerning insurance for residential risks
located in Florida and communications with reinsurers, risk modeling companies, rating agencies and
insurance trade associations. We produced documents to respond to the subpoenas. The Office of
Insurance Regulation canceled and has not rescheduled the hearing noticed in the subpoena for
October 18, 2007. Although inactive, these subpoenas remain outstanding as of December 31, 2009.
We continue to assess the changing insurance environment in Florida and hope to resume writing our
complete portfolio of insurance products in the state as the market stabilizes.
Insurance Guaranty Associations – Each state has insurance guaranty association laws under which the
associations may assess life and property casualty insurers doing business in the state for certain
obligations of insolvent insurance companies to policyholders and claimants. Typically, states assess
each member insurer in an amount related to the insurer’s proportionate share of business written by
all member insurers in the state. Our insurance companies received a savings of less than $2 million
from guaranty associations in 2009 and a charge of less than $1 million in 2008. We cannot predict
the amount and timing of any future assessments or refunds on our insurance subsidiaries under
these laws.
Shared Market and Joint Underwriting Plans – State insurance regulation requires insurers to
participate in assigned risk plans, reinsurance facilities and joint underwriting associations, which are
mechanisms that generally provide applicants with various basic insurance coverages when they are
not available in voluntary markets. Such mechanisms are most commonly instituted for automobile
and workers’ compensation insurance, but many states also mandate participation in FAIR Plans or
Windstorm Plans, which provide basic property coverages. Participation is based upon the amount of a
company’s voluntary market share in a particular state for the classes of insurance involved.
Underwriting results related to these organizations could be adverse to our company.
Statutory Accounting – For public reporting, insurance companies prepare financial statements in
accordance with GAAP. However, certain data also must be calculated according to statutory
accounting rules as defined in the NAIC’s Accounting Practices and Procedures Manual (SAP). While
not a substitute for any GAAP measure of performance, statutory data frequently is used by industry
analysts and other recognized reporting sources to facilitate comparisons of the performance of
insurance companies.
Insurance Reserves – State insurance laws require that property casualty and life insurers analyze the
adequacy of reserves annually. Our appointed actuaries must submit an opinion that reserves are
adequate for policy claims-paying obligations and related expenses.
Risk-Based Capital Requirements – The NAIC’s risk-based capital (RBC) requirements for property
casualty and life insurers serve as an early warning tool for the NAIC and state regulators to identify
companies that may be undercapitalized and may merit further regulatory action. The NAIC has a
standard formula for annually assessing RBC. The formula for calculating RBC for property casualty
companies takes into account asset and credit risks but places more emphasis on underwriting factors
for reserving and pricing. The formula for calculating RBC for life insurance companies takes into
account factors relating to insurance, business, asset and interest rate risks.
Although the federal government and its regulatory agencies generally do not directly regulate the business
of insurance, federal initiatives can affect our business. We do not expect to have any material effects on
our expenditures, earnings or competitive position as a result of compliance with any federal, state, or local
provisions enacted or regulated relating to the protection of the environment. We currently do not have any
material estimated capital expenditures for environmental control facilities.
Cincinnati Financial Corporation - 2009 10-K - Page 22
Item 1A. Risk Factors
Our business involves various risks and uncertainties that may affect achievement of our business
objectives. Many of the risks could have ramifications across our organization. For example, while risks
related to setting insurance rates and establishing and adjusting loss reserves are insurance activities,
errors in these areas could have an impact on our investment activities, growth and overall results.
The following discussion should be viewed as a starting point for understanding the significant risks we
face. It is not a definitive summary of their potential impacts or of our strategies to manage and control the
risks. Please see Item 7, Management’s Discussion and Analysis of Financial Condition and Results of
Operations, Page 34, for a discussion of those strategies.
The risks and uncertainties discussed below are not the only ones we face. There are additional risks and
uncertainties that we do not believe are material at this time. There also may be risks and uncertainties of
which we are not aware. If any risks or uncertainties discussed here develop into actual events, they could
have a material adverse effect on our business, financial condition or results of operations. In that case, the
market price of our common stock could decline materially.
Readers should carefully consider this information together with the other information we have provided in
this report and in other reports and materials we file periodically with the Securities and Exchange
Commission as well as news releases and other information we disseminate publicly.
We rely exclusively on independent insurance agents to distribute our products.
We market our products through independent, non-exclusive insurance agents. These agents are not
obligated to promote our products and can and do sell our competitors’ products. We must offer insurance
products that meet the needs of these agencies and their clients. We need to maintain good relationships
with the agencies that market our products. If we do not, these agencies may market our competitors’
products instead of ours, which may lead to us having a less desirable mix of business and could affect our
results of operations.
Certain events or conditions could diminish our agents’ desire to produce business for us and the
competitive advantage that our independent agencies enjoy:
Downgrade of the financial strength ratings of our insurance subsidiaries. We believe our strong insurer
financial strength ratings, in particular the A+ (Superior) rating from A.M. Best for our standard market
property casualty insurance subsidiaries, are an important competitive advantage. Ratings agencies
could change or expand their requirements. If our property casualty ratings were to be downgraded, our
agents might find it more difficult to market our products or might choose to emphasize the products
of other carriers. See Item 1, Our Business and Our Strategy, Page 1, for additional discussion of our
financial strength ratings.
Concerns that doing business with us is difficult or not profitable, perceptions that our level of service is
no longer a distinguishing characteristic in the marketplace, or perceptions that our business practices
are not compatible with agents’ business models. These issues could occur if agents or policyholders
believe that we are no longer providing the prompt, reliable personal service that has long been a
distinguishing characteristic of our insurance operations.
Delays in the development, implementation, performance and benefits of technology projects and
enhancements or independent agent perceptions that our technology solutions are inadequate to
match their needs.
A reduction in the number of independent agencies marketing our products, the failure of agencies to
successfully market our products, changes in the strategy or operations of agencies or the choice of
agencies to reduce their writings of our products could affect our results of operations if we were unable to
replace them with agencies that produce adequate and profitable premiums.
Further, policyholders may choose a competitor’s product rather than our own because of real or perceived
differences in price, terms and conditions, coverage or service. If the quality of the independent agencies
with which we do business were to decline, that also might cause policyholders to purchase their insurance
through different agencies or channels. Consumers, especially in the personal insurance segments, may
increasingly choose to purchase insurance from distribution channels other than independent insurance
agents, such as direct marketers.
We could experience an unusually high level of losses due to catastrophic, pandemic or
terrorism events or risk concentrations.
In the normal course of our business, we provide coverage against perils for which estimates of losses are
highly uncertain, in particular catastrophic and terrorism events. Catastrophes can be caused by a number
of events, including hurricanes, tornadoes, windstorms, earthquakes, hailstorms, explosions, severe winter
weather and fires. Due to the nature of these events, we are unable to predict precisely the frequency or
potential cost of catastrophe occurrences. The extent of losses from a catastrophe is a function of both the
total amount of insured exposure in the area affected by the event and the severity of the event. Our ability
Cincinnati Financial Corporation - 2009 10-K - Page 23
to appropriately manage catastrophe risk depends partially on catastrophe models, the accuracy of which
may be affected by inaccurate or incomplete data, the uncertainty of the frequency and severity of future
events and the uncertain impact of climate change.
The geographic regions in which we market insurance are exposed to numerous natural catastrophes,
such as:
Hurricanes in the gulf, eastern and southeastern coastal regions.
Earthquakes in the New Madrid fault zone, which lies within the central Mississippi valley, extending
from northeast Arkansas through southeast Missouri, western Tennessee and western Kentucky to
southern Illinois, southern Indiana and parts of Ohio.
Tornado, wind and hail in the Midwest, South, Southeast, Southwest and the mid-Atlantic.
The occurrence of terrorist attacks in the geographic areas we serve could result in substantially higher
claims under our insurance policies than we have anticipated. While we do insure terrorism risk in all areas
we serve, we have identified our major terrorism exposure as general commercial risks in the metropolitan
Chicago area, small co-op utilities, small shopping malls and small colleges throughout our 37 active
states, and, because of the number of associates located there, our Fairfield headquarters. Additionally, our
life insurance subsidiary could be adversely affected in the event of a terrorist event or an epidemic such as
the avian or swine flu, particularly if the epidemic were to affect a broad range of the population beyond
just the very young or the very old. Our associate health plan is self-funded and could similarly be affected.
Our results of operations would be adversely affected if the level of losses we experience over a period of
time were to exceed our actuarially determined expectations. In addition, our financial condition would be
adversely affected if we were required to sell securities prior to maturity or at unfavorable prices to pay an
unusually high level of loss and loss expenses. Securities pricing might be even less favorable if a number
of insurance companies needed to sell securities during a short period of time because of unusually high
losses from catastrophic events.
Our geographic concentration ties our performance to business, economic, environmental and regulatory
conditions in certain states. We market our property casualty insurance products in 37 states, but our
business is concentrated in the Midwest and Southeast. We also have exposure in states where we do not
actively market insurance when clients of our independent agencies have businesses or properties in
multiple states.
The Cincinnati Insurance Company also participates in three assumed reinsurance treaties with two
reinsurers that spread the risk of very high catastrophe losses among many insurers. In 2009, the largest
treaty had exposure of up to $7 million of assumed losses in three layers, from $1.0 billion to $1.7 billion,
from a single event under an assumed reinsurance treaty for Munich Re Group.
In the event of a severe catastrophic event or terrorist attack elsewhere in the world, our insurance losses
may be immaterial. However, the companies in which we invest might be severely affected, which could
affect our financial condition and results of operations. Our reinsurers might experience significant losses,
potentially jeopardizing their ability to pay losses we cede to them. We also may be exposed to state
guaranty fund assessments if other carriers in a state cannot meet their obligations to policyholders. A
catastrophe or epidemic event also could affect our operations by damaging our headquarters facility,
injuring associates and visitors at our Fairfield, Ohio, headquarters or disrupting our associates’ ability to
perform their assigned tasks.
Our ability to achieve our performance objectives could be affected by changes in the
financial, credit and capital markets or the general economy.
We invest premiums received from policyholders and other available cash to generate investment income
and capital appreciation, maintaining sufficient liquidity to pay covered claims and operating expenses,
service our debt obligations and pay dividends.
Investment income is an important component of our revenues and net income. The ability to increase
investment income and generate longer-term growth in book value is affected by factors that are beyond
our control, such as inflation, economic growth, interest rates, world political conditions, changes in laws
and regulations, terrorism attacks or threats, adverse events affecting other companies in our industry or
the industries in which we invest, market events leading to credit constriction and other widespread
unpredictable events. These events may adversely affect the economy generally and could cause our
investment income or the value of securities we own to decrease. A significant decline in our investment
income could have an adverse effect on our net income, and thereby on our shareholders’ equity and our
policyholders’ surplus. For more detailed discussion of risks associated with our investments, please refer
to Item 7A, Quantitative and Qualitative Disclosures About Market Risk, Page 82.
We issue life contracts with guaranteed minimum returns, referred to as bank-owned life insurance
contracts (BOLIs). BOLI investment assets must meet certain criteria established by the regulatory
authorities in which jurisdiction the group contract holder is subject. Therefore, sales of investments may be
mandated to maintain compliance with these regulations, possibly requiring gains or losses to be recorded.
Cincinnati Financial Corporation - 2009 10-K - Page 24
We could experience losses if the assets in the accounts were less than liabilities at the time of maturity or
termination. We discuss other risks associated with our separate account BOLIs in Item 7, Critical
Accounting Estimates, Separate Accounts, Page 45.
Deterioration in the banking sector or in banks with which we have relationships could affect our results of
operations. Our ability to maintain or obtain short-term lines of credit could be affected if the banks from
which we obtain these lines are purchased, fail or are otherwise negatively affected. We may lose premium
if a bank that owns appointed agencies were to change its strategies. We could experience increased
losses in our director and officer liability line of business if claims were made against insured
financial institutions.
Our investment performance also could suffer because of the types of investments, industry groups and/or
individual securities in which we choose to invest. Market value changes related to these choices could
cause a material change in our financial condition or results of operations.
At year-end 2009, common stock holdings made up 24.5 percent of our invested assets. Adverse news or
events affecting the global or U.S. economy or the equity markets could affect our net income, book value
and overall results as well as our ability to pay our common stock dividend. See Item 7, Investments
Results of Operations, Page 64, and Item 7A, Quantitative and Qualitative Disclosures About Market Risk,
Page 82, for discussion of our investment activities.
Deteriorating credit and market conditions could also impair our ability to access credit markets and could
affect existing or future lending arrangements.
Our overall results could be affected if a significant portion of our commercial lines policyholders, including
those purchasing surety bonds, are adversely affected by marked or prolonged economic downturns and
events such as a downturn in construction and related sectors, tightening credit markets and higher fuel
costs. Such events could make it more difficult for policyholders to finance new projects, complete projects
or expand their businesses, leading to lower premiums from reduced payrolls and sales and lower
purchases of equipment and vehicles. These events could also cause claims, including surety claims, to
increase due to a policyholder’s inability to secure necessary financing to complete projects or to collect on
underlying lines of credit in the claims process. Such economic downturns and events could have a greater
impact in the construction sector where we have a concentration of risks and in geographic areas that are
hardest hit by economic downturns.
Deteriorating economic conditions could also increase the degree of credit risk associated with amounts
due from independent agents who collect premiums for payment to us and could hamper our ability to
recover amounts due from reinsurers.
Our ability to properly underwrite and price risks and increased competition could adversely
affect our results.
Our financial condition, cash flow and results of operations depend on our ability to underwrite and set
rates accurately for a full spectrum of risks. We establish our pricing based on assumptions about the level
of losses that may occur within classes of business, geographic regions and other criteria.
To properly price our products, we must collect and properly analyze data; the data must be sufficient,
reliable and accessible; we need to develop appropriate rating methodologies and formulae; and we may
need to identify and respond to trends quickly. Inflation trends, especially outside of historical norms, may
make it more difficult to determine adequate pricing. If rates are not accurate, we may not generate
enough premiums to offset losses and expenses or we may not be competitive in the marketplace.
Our ability to set appropriate rates could be hampered if a state or states where we write business refuses
to allow rate increases that we believe are necessary to cover the risks insured. At least one state requires
us to purchase reinsurance from a mandatory reinsurance fund. Such reinsurance funds can create a credit
risk for insurers if not adequately funded by the state and, in some cases, the existence of a reinsurance
fund could affect the prices charged for our policies. The effect of these and similar arrangements could
reduce our profitability in any given period or limit our ability to grow our business.
The insurance industry is cyclical and intensely competitive. From time to time, the insurance industry goes
through prolonged periods of intense competition during which it is more difficult to attract new business,
retain existing business and maintain profitability. Competition in our insurance business is based on many
factors, including:
Competitiveness of premiums charged
Relationships among carriers, agents, brokers and policyholders
Underwriting and pricing methodologies that allow insurers to identify and flexibly price risks
Compensation provided to agents
Underwriting discipline
Terms and conditions of insurance coverage
Speed at which products are brought to market
Cincinnati Financial Corporation - 2009 10-K - Page 25
Technological competence and innovation
Product and marketing innovations, including advertising
Ability to control expenses
Adequacy of financial strength ratings by independent ratings agencies such as A.M. Best
Quality of services provided to agents and policyholders
Claims satisfaction and reputation
If our pricing were incorrect or we were unable to compete effectively because of one or more of these
factors, our premium writings could decline and our results of operations and financial condition could be
materially adversely affected.
Please see the discussion of our Commercial Lines, Personal Lines and Life Insurance Segments in Item 1,
Page 12, Page 15 and Page 16, for a discussion of our competitive position in the insurance marketplace.
Our loss reserves, our largest liability, are based on estimates and could be inadequate to
cover our actual losses.
Our consolidated financial statements are prepared using GAAP. These principles require us to make
estimates and assumptions that affect the amounts reported in the Consolidated Financial Statements and
accompanying Notes. Actual results could differ materially from those estimates. For a discussion of the
significant accounting policies we use to prepare our financial statements and the material implications of
uncertainties associated with the methods, assumptions and estimates underlying our critical accounting
policies, please refer to Item 8, Note 1 of the Consolidated Financial Statements, Page 94, and Item 7,
Critical Accounting Estimates, Property Casualty Insurance Loss and Loss Expense Reserves and Life
Insurance Policy Reserves, Page 38 and Page 42.
Our most critical accounting estimate is loss reserves. Loss reserves are the amounts we expect to pay for
covered claims and expenses we incur to settle those claims. The loss reserves we establish in our financial
statements represent an estimate of amounts needed to pay and administer claims arising from insured
events that have already occurred, including events that have not yet been reported to us. Loss reserves are
estimates and are inherently uncertain; they do not and cannot represent an exact measure of liability.
Inflationary scenarios, especially scenarios outside of historical norms, may make it more difficult to
estimate loss reserves. Accordingly, our loss reserves for past periods could prove to be inadequate to cover
our actual losses and related expenses. Any changes in these estimates are reflected in our results of
operations during the period in which the changes are made. An increase in our loss reserves would
decrease earnings, while a decrease in our loss reserves would increase earnings.
The estimation process for unpaid loss and loss expense obligations involves uncertainty by its very nature.
We continually review the estimates and adjust the reserves as facts about individual claims develop,
additional losses are reported and new information becomes known. Adjustments due to loss development
on prior periods are reflected in the calendar year in which they are identified. The process used to
determine our loss reserves is discussed in Item 7, Critical Accounting Estimates, Property Casualty
Insurance Loss and Loss Expense Reserves and Life Insurance Policy Reserves, Page 38 and Page 42.
Unforeseen losses, the type and magnitude of which we cannot predict, may emerge in the future.
These additional losses could arise from changes in the legal environment, laws and regulations, climate
change, catastrophic events, increases in loss severity or frequency, or other causes. Such future losses
could be substantial.
Our ability to obtain or collect on our reinsurance protection could affect our business,
financial condition, results of operations and cash flows.
We buy property casualty and life reinsurance coverage to mitigate the liquidity risk of an unexpected rise
in claims severity or frequency from catastrophic events or a single large loss. The availability, amount and
cost of reinsurance depend on market conditions and may vary significantly. If we were unable to obtain
reinsurance on acceptable terms and in appropriate amounts, our business and financial condition could be
adversely affected.
In addition, we are subject to credit risk with respect to our reinsurers. Although we purchase reinsurance to
manage our risks and exposures to losses, this reinsurance does not discharge our direct obligations under
the policies we write. We would remain liable to our policyholders even if we were unable to recover what
we believe we are entitled to receive under our reinsurance contracts. Reinsurers might refuse or fail to pay
losses that we cede to them, or they might delay payment. For long-tail claims, the creditworthiness of our
reinsurers may change before we can recover amounts to which we are entitled. A reinsurer’s insolvency,
inability or unwillingness to make payments under the terms of its reinsurance agreement with our
insurance subsidiaries could have a material adverse effect on our financial position, results of operations
and cash flows.
Cincinnati Financial Corporation - 2009 10-K - Page 26
We participated in USAIG, a joint underwriting association of individual insurance companies that
collectively functions as a worldwide insurance market for all types of aviation and aerospace accounts. Our
participation was terminated after policy year 2002. At year-end 2009, 31 percent, or $212 million, of our
total reinsurance receivables were related to USAIG, primarily for events of September 11, 2001, offset by
$221 million of amounts ceded to other pool participants and reinsurers. If the pool participants and
reinsurers were unable to fulfill their financial obligations and all security collateral that supports the
participants’ obligations became worthless, we could be liable for an additional pool liability of
$288 million and our financial position and results of operations could be materially affected. Currently all
pool participants and reinsurers are financially solvent.
Please see Item 7, 2010 Reinsurance Programs, Page 79, for a discussion of our reinsurance treaties.
Our business depends on the uninterrupted operation of our facilities, systems and business
functions.
Our business depends on our associates’ ability to perform necessary business functions, such as
processing new and renewal policies and claims. We increasingly rely on technology and systems to
accomplish these business functions in an efficient and uninterrupted fashion. Our inability to access our
headquarters facilities or a failure of technology, telecommunications or other systems could significantly
impair our ability to perform such functions on a timely basis or affect the accuracy of transactions. If
sustained or repeated, such a business interruption or system failure could result in a deterioration of our
ability to write and process new and renewal business, serve our agents and policyholders, pay claims in a
timely manner, collect receivables or perform other necessary business functions. If our disaster recovery
and business continuity plans did not sufficiently consider, address or reverse the circumstances of an
interruption or failure, this could result in a materially adverse effect on our operating results and financial
condition. This risk is exacerbated because approximately 70 percent of our associates work at our
Fairfield, Ohio, headquarters.
The effects of changes in industry practices and regulations on our business are uncertain.
As industry practices and legal, judicial, legislative, regulatory, political, social and other environmental
conditions change, unexpected and unintended issues related to insurance pricing, claims and coverage,
may emerge. These issues may adversely affect our business by impeding our ability to obtain adequate
rates for covered risks, extending coverage beyond our underwriting intent or by increasing the number or
size of claims. In some instances, unforeseeable emerging and latent claim and coverage issues may not
become apparent until some time after we have issued the insurance policies that could be affected by the
changes. As a result, the full extent of liability under our insurance contracts may not be known for many
years after a policy is issued.
Further, the National Association of Insurance Commissioners (NAIC), state insurance regulators and
state legislators continually re-examine existing laws and regulations governing insurance companies and
insurance holding companies, specifically focusing on modifications to statutory accounting principles,
interpretations of existing laws, regulations relating to product forms and pricing methodologies and the
development of new laws and regulations that affect a variety of financial and nonfinancial components
of our business. Any proposed or future legislation, regulation or NAIC initiatives, if adopted, may be more
restrictive on our ability to conduct business than current regulatory requirements or may result in
higher costs.
Federal laws and regulations, including those that may be enacted in the wake of the financial and credit
crises, may have adverse affects on our business, potentially including a change from a state-based system
of regulation to a system of federal regulation, the repeal of the McCarran Ferguson Act and/or the
establishment of an insurance office in Department of Treasury. While we do not participate or intend to
seek to participate in the Troubled Asset Relief Program, the effect of it or any similar legislation on our
industry, particularly competition from insurers that do participate, and the economy in general
is uncertain.
The effects of such changes could adversely affect our results of operations. Please see Item 7, Critical
Accounting Estimates, Property Casualty Insurance Loss and Loss Expense Reserves and Life Insurance
Policy Reserves, Page 38 and Page 42, for a discussion of our reserving practices.
Cincinnati Financial Corporation - 2009 10-K - Page 27
Managing technology initiatives and meeting new data security requirements are significant
challenges.
While technology can streamline many business processes and ultimately reduce the cost of operations,
technology initiatives present short-term cost, implementation and operational risks. In addition, we may
have inaccurate expense projections, implementation schedules or expectations regarding the
effectiveness and user acceptance of the end product. These issues could escalate over time. If we were
unable to find and retain employees with key technical knowledge, our ability to develop and deploy key
technology solutions could be hampered.
We necessarily collect, use and hold data concerning individuals and businesses with whom we have a
relationship. Threats to data security rapidly emerge and change, exposing us to rising costs and competing
time constraints to secure our data in accordance with customer expectations and statutory and regulatory
requirements. A breach of our security that results in unauthorized access to our data could expose us to
data loss, litigation, damages, fines and penalties, significant increases in compliance costs and
reputational damage.
Please see Item 1, Strategic Initiatives, Page 8 for a discussion of our technology initiatives.
Our status as an insurance holding company with no direct operations could affect our ability
to pay dividends in the future.
Cincinnati Financial Corporation is a holding company that transacts substantially all of its business
through its subsidiaries. Our primary assets are the stock in our operating subsidiaries and our
investments. Consequently, our cash flow to pay cash dividends and interest on our long-term debt depends
on dividends we receive from our operating subsidiaries and income earned on investments held at the
parent-company level.
Dividends paid to our parent company by our insurance subsidiary are restricted by the insurance laws of
Ohio, its domiciliary state. These laws establish minimum solvency and liquidity thresholds and limits.
Currently, the maximum dividend that may be paid without prior regulatory approval is limited to the
greater of 10 percent of statutory surplus or 100 percent of statutory net income for the prior calendar year,
up to the amount of statutory unassigned surplus as of the end of the prior calendar year. Dividends
exceeding these limitations may be paid only with prior approval of the Ohio Department of Insurance.
Consequently, at times, we might not be able to receive dividends from our insurance subsidiary, or we
might not receive dividends in the amounts necessary to meet our debt obligations or to pay dividends on
our common stock without liquidating securities. This could affect our financial position.
Please see Item 1, Regulation, Page 21, and Item 8, Note 9 of the Consolidated Financial Statements,
Page 106, for discussion of insurance holding company dividend regulations.
Cincinnati Financial Corporation - 2009 10-K - Page 28
Properties
Unresolved Staff Comments
Item 1B.
None
Item 2.
Cincinnati Financial Corporation owns our headquarters building located on 100 acres of land in
Fairfield, Ohio. This building has approximately 1,508,200 total square feet of available space. The
property, including land, is carried in our financial statements at $165 million as of December 31, 2009,
and is classified as land, building and equipment, net, for company use.
John J. & Thomas R. Schiff & Co. Inc., a related party, occupies approximately 6,750 square feet (less than
1 percent).
Cincinnati Financial Corporation also owns the Fairfield Executive Center, which is located on the northwest
corner of our headquarters property. This four-story office building has approximately 124,000 square feet
of available space. The property is carried in the financial statements at $6 million as of
December 31, 2009, and is classified as an other invested asset. Unaffiliated tenants occupy approximately
8 percent. All unoccupied space is currently available for lease.
The Cincinnati Insurance Company owns a building used for business continuity, with approximately
48,000 square feet of available space, located approximately six miles from our headquarters.
The property, including land, is carried on our financial statements at $10 million as of
December 31, 2009, and is classified as land, building and equipment, net, for company use.
Item 3.
Neither the company nor any of our subsidiaries is involved in any material litigation other than ordinary,
routine litigation incidental to the nature of its business.
Submission of Matters to a Vote of Security Holders
Item 4.
No matters were submitted to a vote of security holders of Cincinnati Financial during the fourth quarter
of 2009.
Legal Proceedings
Cincinnati Financial Corporation - 2009 10-K - Page 29
Item 5.
Part II
Market for the Registrant’s Common Equity,
Related Stockholder Matters and Issuer Purchases of
Equity Securities
Cincinnati Financial Corporation had approximately 13,000 shareholders of record and approximately
36,000 beneficial shareholders as of December 31, 2009. Many of our independent agent representatives
and most of the 4,170 associates of our subsidiaries own the company’s common stock. We are unable to
quantify those holdings because many are beneficially held.
Our common shares are traded under the symbol CINF on the Nasdaq Global Select Market.
(Source: Nasdaq Global Select Market)
Quarter:
High
Low
Period-end close
Cash dividends declared
$
1st
29.66 $
17.84
22.87
0.39
2009
2nd
26.94 $
21.40
22.35
0.39
3rd
26.31 $
21.30
25.99
0.395
4th
26.89 $
25.05
26.24
0.395
1st
39.71 $
35.10
38.04
0.39
2008
2nd
39.97 $
25.40
25.40
0.39
3rd
33.60 $
21.83
28.44
0.39
4th
31.71
18.80
29.07
0.39
We discuss the factors that affect our ability to pay cash dividends and repurchase shares in Item 7,
Liquidity and Capital Resources, Page 68. One factor we address is regulatory restrictions on the dividends
our insurance subsidiary can pay to the parent company, which also is discussed in Item 8, Note 9 of the
Consolidated Financial Statements, Page 106.
The following summarizes securities authorized for issuance under our equity compensation plans as of
December 31, 2009:
Plan category
Equity compensation plans approved
by security holders
Equity compensation plans not
approved by security holders
Total
Number of securities to be
issued upon exercise of
outstanding options,
warrants and rights at
December 31, 2009
(a)
Weighted-average exercise
price of outstanding
options, warrants and rights
(b)
Number of securities remaining available
for future issuance under equity
compensation plan (excluding securities
reflected in column (a)) at December 31,
2009
(c)
9,875,411 $ 36.67
7,726,853
-
-
9,875,411 $ 36.67
-
7,726,853
The number of securities remaining available for future issuance includes: 7,354,695 shares available for
issuance under the Cincinnati Financial Corporation 2006 Stock Compensation Plan, which can be issued
as stock options, service-based, or performance-based restricted stock units, stock appreciation rights or
other equity-based grants; 72,158 shares of stock options available for issuance under the Cincinnati
Financial Corporation Stock Option Plan VII and 300,000 shares available for issuance of share grants
under the Director’s Stock Plan of 2009, which was approved by shareholders during 2009. Additional
information about stock-based associate compensation granted under our equity compensation plans is
available in Item 8, Note 17 of the Consolidated Financial Statements, Page 113.
Period
January 1-31, 2009
February 1-28, 2009
March 1-31, 2009
April 1-30, 2009
May 1-31, 2009
June 1-30, 2009
July 1-31, 2009
August 1-31, 2009
September 1-30, 2009
October 1-31, 2009
November 1-30, 2009
December 1-31, 2009
Totals
Total number
of shares
purchased
0 $
0
3,174
1,303
0
0
0
0
0
0
0
0
4,477
Average
price paid
per share
0.00
0.00
22.69
26.71
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
23.86
Total number of shares
purchased as part of
publicly announced
plans or programs
Maximum number of
shares that may yet be
purchased under the
plans or programs
0
0
3,174
1,303
0
0
0
0
0
0
0
0
4,477
9,048,574
9,048,574
9,045,400
9,044,097
9,044,097
9,044,097
9,044,097
9,044,097
9,044,097
9,044,097
9,044,097
9,044,097
We did not sell any of our shares that were not registered under the Securities Act during 2009. The board
of directors has authorized share repurchases since 1996. Purchases are expected to be made generally
Cincinnati Financial Corporation - 2009 10-K - Page 30
through open market transactions. The board gives management discretion to purchase shares at
reasonable prices in light of circumstances at the time of purchase, subject to SEC regulations.
On October 24, 2007, the board of directors expanded the existing repurchase authorization to
approximately 13 million shares. The prior repurchase program for 10 million shares was announced in
2005, replacing a program that had been in effect since 1999. No repurchase program has expired during
the period covered by the above table. All of the publicly announced plan repurchases in the table above
were made under the expansion announced in October 2007 of our 2005 program. Neither the 2005 nor
1999 program had an expiration date, but no further repurchases will occur under the 1999 program.
Cumulative Total Return
As depicted in the graph below, the five–year total return on a $100 investment made December 31, 2004,
assuming the reinvestment of all dividends, was a negative 23.3 percent for Cincinnati Financial
Corporation’s common stock compared with a negative 7.3 percent for the Standard & Poor’s Composite
1500 Property & Casualty Insurance Index and a 2.1 percent return for the Standard & Poor’s 500 Index.
The Standard & Poor’s Composite 1500 Property & Casualty Insurance Index includes 25 companies:
Allstate Corporation, American Physicians Capital, Amerisafe Inc., Berkley (W R) Corporation,
Chubb Corporation, Cincinnati Financial Corporation, Employers Holdings Inc., Fidelity National Financial
Inc., First American Corporation, Hanover Insurance Group Inc., Infinity Property & Casualty Corporation,
Mercury General Corporation, Navigators Group Inc., Old Republic International Corporation, Proassurance
Corporation, Progressive Corporation, RLI Corporation, Safety Insurance Group Inc., Selective Insurance
Group Inc., Stewart Information Services, Tower Group Inc., Travelers Companies Inc., United Fire &
Casualty Company, XL Capital Ltd. and Zenith National Insurance Corporation.
The Standard & Poor’s 500 Index includes a representative sample of 500 leading companies in a cross
section of industries of the U.S. economy. Although this index focuses on the large capitalization segment of
the market, it is widely viewed as a proxy for the total market.
$150
$125
$100
$75
$50
$25
$0
2004
Total Return Analysis
Cincinnati Financial Corporation and Market Indices
December 31 Totals
2005
2006
2007
2008
2009
Cincinnati Financial Corporation
S&P 500 Index
S&P Composite 1500 Property & Casualty Insurance Index
Cincinnati Financial Corporation - 2009 10-K - Page 31
Item 6.
Selected Financial Data
(In millions except per share data)
2009
Years ended December 31,
2008
2007
2006
$
$
Consolidated Income Statement Data
Earned premiums
Investment income, net of expenses
Realized investment gains and losses*
Total revenues
Net income
Net income per common share:
Basic
Diluted
Cash dividends per common share:
Declared
Paid
Shares Outstanding
Weighted average, diluted
Consolidated Balance Sheet Data
Invested assets
Deferred policy acquisition costs
Total assets
Gross loss and loss expense reserves
Life policy reserves
Long-term debt
Shareholders' equity
Book value per share
Value creation ratio
Consolidated Property Casualty Operations
Earned premiums
$
Unearned premiums
Gross loss and loss expense reserves
Investment income, net of expenses
Loss ratio
Loss expense ratio
Underwriting expense ratio
Combined ratio
$
$
$
$
$
3,054
501
336
3,903
432
2.66
2.65
1.57
1.565
163
10,643
481
14,440
4,142
1,783
790
4,760
29.25
19.7 %
2,911
1,507
4,096
336
58.6 %
13.1
32.8
104.5 %
$
$
$
$
3,136
537
138
3,824
429
2.63
2.62
1.56
1.525
163
8,890
509
13,369
4,086
1,551
791
4,182
25.75
(23.5) %
3,010
1,542
4,040
350
57.7 %
10.6
32.3
100.6 %
$
$
$
3,250
608
382
4,259
855
5.01
4.97
1.42
1.40
172
12,261
461
16,637
3,967
1,478
791
5,929
35.70
3,278
570
684
4,550
930
5.36
5.30
1.34
1.31
175
13,759
453
17,222
3,896
1,409
791
6,808
39.38
(5.7) %
16.7 %
$
3,125
1,562
3,925
393
46.6 %
12.0
31.7
90.3 %
3,164
1,576
3,860
367
51.9 %
11.6
30.8
94.3 %
Per share data adjusted to reflect all stock splits and dividends prior to December 31, 2009.
*
Realized investment gains and losses are integral to our financial results over the long term, but
our substantial discretion in the timing of investment sales may cause this value to fluctuate
substantially. Also, applicable accounting standards require us to recognize gains and losses from
certain changes in fair values of securities and embedded derivatives without actual realization of
those gains and losses. We discuss realized investment gains for the past three years in Item 7,
Investments Results of Operations, Page 64.
Cincinnati Financial Corporation - 2009 10-K - Page 32
2005
2004
2003
2002
2001
2000
1999
$
$
$
$
$
$
$
3,164
526
61
3,767
602
3.44
3.40
1.205
1.162
177
12,702
429
16,003
3,661
1,343
791
6,086
34.88
$
$
$
3,020
492
91
3,614
584
3.30
3.28
1.04
1.02
178
12,677
400
16,107
3,549
1,194
791
6,249
35.60
$
$
$
2,748
465
(41)
3,181
374
2.11
2.10
0.90
0.89
178
12,485
372
15,509
3,415
1,025
420
6,204
35.10
$
$
$
2,478
445
(94)
2,843
238
1.33
1.32
0.81
0.80
180
11,226
343
14,122
3,176
917
420
5,598
31.43
$
$
$
2,152
421
(25)
2,561
193
1.10
1.07
0.76
0.74
179
11,534
286
13,964
2,887
724
426
5,998
33.62
$
$
$
1,907
415
(2)
2,331
118
0.67
0.67
0.69
0.67
181
11,276
259
13,274
2,473
641
449
5,995
33.80
1,732
387
0
2,128
255
1.40
1.37
0.62
0.60
186
10,156
226
11,795
2,154
885
456
5,421
30.35
1.4 %
4.4 %
14.5 %
(4.1) %
1.7 %
13.6 %
1.3 %
$
3,058
1,557
3,629
338
49.2 %
10.0
30.0
89.2 %
$
2,919
1,537
3,514
289
49.8 %
10.3
29.7
89.8 %
$
2,653
1,444
3,386
245
56.1 %
11.6
27.0
94.7 %
$
2,391
1,317
3,150
234
61.5 %
11.4
26.8
99.7 %
$
2,073
1,060
2,894
223
66.6 %
10.1
28.2
104.9 %
$
1,828
920
2,416
223
71.1 %
11.3
30.4
112.8 %
1,658
835
2,093
208
61.6 %
10.0
28.6
100.2 %
Cincinnati Financial Corporation - 2009 10-K - Page 33
Item 7.
Management's Discussion and Analysis of Financial
Condition and Results of Operations
INTRODUCTION
The purpose of Management’s Discussion and Analysis is to provide an understanding of Cincinnati
Financial Corporation’s consolidated results of operations and financial condition. Our Management’s
Discussion and Analysis should be read in conjunction with Item 6, Selected Financial Data, Pages 32
and 33, and Item 8, Consolidated Financial Statements and related Notes, beginning on Page 87. We
present per share data on a diluted basis unless otherwise noted, adjusting those amounts for all stock
splits and stock dividends.
We begin with an executive summary of our results of operations and outlook, as well as details on
critical accounting policies and estimates. Periodically, we refer to estimated industry data so that we can
give information on our performance within the context of the overall insurance industry. Unless
otherwise noted, the industry data is prepared by A.M. Best, a leading insurance industry statistical,
analytical and financial strength rating organization. Information from A.M. Best is presented on a
statutory basis. When we provide our results on a comparable statutory basis, we label it as such; all
other company data is presented in accordance with accounting principles generally accepted in the
United States of America (GAAP).
EXECUTIVE SUMMARY
Through The Cincinnati Insurance Company, Cincinnati Financial Corporation is one of the 25 largest
property casualty insurers in the nation, based on written premium volume for approximately 2,000 U.S.
stock and mutual insurer groups. We market our insurance products through a select group of independent
insurance agencies in 37 states as discussed in Item 1, Our Business and Our Strategy, Page 1.
Although 2009 and 2008 were difficult years for our economy, our industry and our company, our long-term
perspective lets us address the immediate challenges while focusing on the major decisions that best
position the company for success through all market cycles. We believe that this forward-looking view has
consistently benefited our shareholders, agents, policyholders and associates.
To measure our progress, we have defined a measure of value creation that we believe captures the
contribution of our insurance operations, the success of our investment strategy and the importance
we place on paying cash dividends to shareholders. We refer to this measure as our value creation ratio,
or VCR, and it is made up of two primary components: (1) our rate of growth in book value per share
plus (2) the ratio of dividends declared per share to beginning book value per share. For the period
2010 through 2014, an annual value creation ratio averaging 12 percent to 15 percent is our primary
performance target. Management believes this non-GAAP measure is a useful supplement to GAAP
information. With heightened economic and market uncertainty since 2008, we believe the long-term
nature of this ratio is an appropriate way to measure our long-term progress in creating shareholder value.
Value creation ratio
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
One
year
Three-year
% average
Five-year
% average
19.7 %
(23.5)
(5.7)
(3.2) %
(4.2)
4.1
1.7 %
(1.3)
6.3
When looking at our longer-term objectives, we see three performance drivers:
Premium growth – We believe over any five-year period our agency relationships and initiatives
can lead to a property casualty written premium growth rate that exceeds the industry average.
The compound annual growth rate of our net written premiums was negative 0.6 percent over the
five-year period 2005 through 2009, equal to the negative 0.6 percent estimated growth rate for the
property casualty insurance industry.
Combined ratio – We believe our underwriting philosophy and initiatives can generate a GAAP
combined ratio over any five-year period that is consistently below 100 percent. Our GAAP combined
ratio has averaged 95.6 percent over the five-year period 2005 through 2009. Our combined ratio was
below 100 percent in each year during the period, except 2008 and 2009, which averaged
102.5 percent, and which averaged catastrophe losses that were 2.5 percentage points higher than the
average for the 10-year period prior to 2008. Performance as measured by the combined ratio is
discussed in Consolidated Property Casualty Insurance Results of Operations, Page 46. Our statutory
combined ratio averaged 95.4 percent over the five-year period 2005 through 2009 compared with an
estimated 98.9 percent for the property casualty industry.
Cincinnati Financial Corporation - 2009 10-K - Page 34
Investment contribution - We believe our investment philosophy and initiatives can drive investment
income growth and lead to a total return on our equity investment portfolio over a five-year period that
exceeds the five-year return of the Standard & Poor’s 500 Index.
o
Investment income growth, on a before-tax basis, grew at a compound annual rate of 0.3 percent
over the five-year period 2005 through 2009. It grew in each year except 2008 and 2009, when
we experienced a dramatic reduction in dividend payouts by financial services companies held in
our equity portfolio, a risk we addressed aggressively during 2008, completing that effort in
early 2009.
o Over the five years ended December 31, 2009, our compound annual equity portfolio return was a
negative 5.8 percent compared with a compound annual total return of 0.4 percent for the Index.
Our equity portfolio underperformed the market for the five-year period primarily because of the
decline in the market value of our previously large holdings in the financial services sector. For the
year 2009, our compound annual equity portfolio return was 16.4 percent, compared with
26.5 percent for the Index, as the broad market rally did not favor the higher quality,
dividend-paying stocks we prefer.
The board of directors is committed to rewarding shareholders directly through cash dividends and through
authorizing share repurchases. The board also has periodically declared stock dividends and splits. Through
2009, the company has increased the indicated annual cash dividend rate for 49 consecutive years, a
record we believe is matched by only 11 other publicly traded companies. The board regularly evaluates
relevant factors in dividend-related decisions, and the increase reflects confidence in our strong capital,
liquidity and financial flexibility, as well as progress through our initiatives to improve earnings
performance. We discuss our financial position in more detail in Liquidity and Capital Resources, Page 68.
Strategic Initiatives Highlights
Management has worked to identify the strategies that can lead to long-term success, with concurrence by
the board of directors. Our strategies are intended to position us to compete successfully in the markets we
have targeted while appropriately managing risk. We believe successful implementation of the initiatives
that support our strategies will help us better serve our agent customers, reduce volatility in our financial
results and weather difficult economic, market or industry pricing cycles.
Manage capital effectively – Continued focus on these initiatives is intended to manage our capital and
liquidity so that we can successfully grow our insurance business. A strong capital position provides the
capacity to support premium growth and provides the liquidity to pay claims while sustaining our
investment in the people and infrastructure needed to implement our other strategic initiatives.
Improve insurance profitability – Implementation of these operational initiatives is intended to support
profitable growth for the agencies that represent us and for our company. These initiatives seek to
enhance our underwriting or pricing expertise and to provide more advanced technology to our agents,
allowing them to serve clients faster and manage expenses better. Some initiatives also streamline our
internal processes so we can devote more resources to agent service.
Drive premium growth – Implementation of these operational initiatives is intended to expand our
geographic footprint and diversify our premium sources to obtain profitable growth without significant
infrastructure expense. Diversified growth also may reduce our catastrophe exposure risk.
We discuss each of these strategies, along with the metrics we use to assess their progress, in Item 1,
Strategic Initiatives, Page 8,
Factors Influencing Our Future Performance
In 2009, our value creation ratio result exceeded our target annual average of 12 percent to 15 percent for
the period 2010 through 2014, and in 2008, it was below our target, as discussed in the review of our
financial highlights below. For the year 2010, we believe our value creation ratio may be below our long-
term target for several reasons.
The strong rally in financial markets during 2009 had a highly favorable impact on our 2009 value
creation ratio, offsetting much of the unfavorable impact of the sharp decline in financial markets
during 2008. That decline also was reflected in the value creation ratio. Should financial markets
decline during 2010, which could occur as part of typical volatility patterns, the related component of
our 2010 value creation ratio could also register a weak or negative result.
Lingering effects of soft insurance market pricing are expected to affect growth rates and earned
premium levels into 2010 and perhaps later, depending on when insurance market conditions improve.
These conditions continue to weaken loss ratios and hamper near-term profitability. Economic factors,
including inflation, may increase our claims and settlement expenses related to medical care, litigation
and construction.
The weak economy is expected to continue to affect policyholders by deflating the valuation of their
business and personal insurable assets. Until the weak economy significantly strengthens, we do not
expect to see significant premium growth for the property casualty industry or our commercial lines
Cincinnati Financial Corporation - 2009 10-K - Page 35
segment, which represented 75 percent of our 2009 property casualty net written premiums. Property
casualty written premium growth also may lag as our growth initiatives need more time to reach their
full contribution.
We will incur the cost of continued investment in our business, including technology, entry in new
states and process initiatives to create long-term value. In addition, we will not see the full advantage
of many of these investments for several years.
Diversification of the investment portfolio during 2008 and early 2009 included sales of selected
positions to lock in gains, reduce concentrations and increase liquidity. Proceeds of sales were
reinvested in both fixed income and in equity securities with yields that we believe are likely to be more
secure, but which could result in slower growth of investment income. We expect to continue making
changes to the portfolio, as appropriate.
Our view of the value we can create over the next five years relies on two assumptions about the external
environment. First, we anticipate some firming of commercial insurance pricing by the end of 2010.
Second, we believe that the economy and financial markets can resume a growth track by the end of 2010.
If those assumptions prove to be inaccurate, we may not be able to achieve our performance targets even if
we accomplish our strategic objectives.
Other factors that could influence our ability to achieve our targets include:
We expect the insurance marketplace to remain competitive, which is likely to cause carriers to
pursue strategies that they believe could lead to economies of scale, market share gains or the
potential for an improved competitive posture. Direct writers will continue to be a factor in the
personal insurance market.
We expect the independent insurance agency system to remain strong and viable, with continued
agency consolidation, especially as agency margins come under more pressure due to soft pricing and
the difficult economic environment. The soft commercial market that has extended into 2010 creates
additional risk for agencies. We expect the soft market to continue for much of 2010, particularly in
non-catastrophe-event-prone states and lines of business, absent a significant event or events.
We expect initiatives that make it easier for agents to do business with us will continue to be a
significant factor in agency relationships, with technology being a major driver. Policyholders will
increasingly demand online services and access from agents or carriers.
We discuss in our Item 1A, Risk Factors, Page 23, many potential risks to our business and our ability to
achieve our qualitative and quantitative objectives. These are real risks, but their probability of occurring
may not be high. We also believe that our risk management programs generally could mitigate their
potential effects, in the event they would occur. We continue to study emerging risks, including climate
change risk and its potential financial effects on our results of operation and those we insure. These effects
include deterioration in credit quality of our municipal or corporate bond portfolios and increased losses
without sufficient corresponding increases in premiums. As with any risk, we seek to identify the extent of
the risk exposure and possible actions to mitigate potential negative effects of risk, at an enterprise level.
We have formal risk management programs overseen by a senior officer and supported by a team of
representatives from business areas. The team makes reports to our chairman, our president and chief
executive officer and our board of directors, as appropriate, on risk assessments, risk metrics and risk
plans. Our use of operational audits, strategic plans and departmental business plans, as well as our
culture of open communications and our fundamental respect for our Code of Conduct, continue to help us
manage risks on an ongoing basis.
Below we review highlights of our financial results for the past three years. Detailed discussion of these
topics appears in Results of Operations, Page 46, and Liquidity and Capital Resources, Page 68.
CORPORATE FINANCIAL HIGHLIGHTS
The value creation ratio discussed in the Executive Summary, Page 34, was 19.7 percent in 2009, negative
23.5 percent in 2008 and negative 5.7 percent in 2007. The book value per share growth component of the
value creation ratio was 13.6 percent during 2009, largely reflecting improved valuation of our investment
portfolio in addition to earnings. In both 2008 and 2007, a decline in unrealized gains on our investment
portfolio was the most significant factor in the decline in book value as discussed below. In 2009 and
2008, net income also was significantly below the level of 2007.
Cash dividends declared per share rose 0.6 percent in 2009, 9.9 percent in 2008 and 6.0 percent in 2007.
Cincinnati Financial Corporation - 2009 10-K - Page 36
Balance Sheet Data
(Dollars in millions except share data)
Balance sheet data
Invested assets
Total assets
Short-term debt
Long-term debt
Shareholders' equity
Book value per share
Debt-to-capital ratio
At December 31,
2009
At December 31,
2008
$
$
10,643
14,440
49
790
4,760
29.25
8,890
13,369
49
791
4,182
25.75
15.0 %
16.7 %
Invested assets increased significantly for the year 2009 primarily due to a strong rally in the financial
markets, reversing the trend of 2008 from lower fair values for portfolio investments, largely due to
economic factors. Entering 2009, the portfolio was substantially more diversified and generally better
positioned to withstand short-term fluctuations compared with recent years. The downturn in the economy
during 2008 had a particularly adverse effect on our financial sector equity holdings, which made up a
significant portion of the portfolio prior to mid-2008. We discuss our investment strategy in Item 1,
Investments Segment, Page 18, and results for the segment in Investment Results of Operations, Page 64.
Our ratio of debt to total capital (debt plus shareholders’ equity) decreased during 2009 after rising in
2008. The increase during 2008 was due to the effect on shareholders’ equity from the declining value of
our invested assets.
Income Statement and Per Share Data
(Dollars in millions except share data)
Income statement data
Earned premiums
Investment income, net of expenses (pretax)
Realized investment gains and losses (pretax)
Total revenues
Net income
Per share data
Net income
Cash dividends declared
Twelve months ended December 31,
2008
2007
2009
$
$
$
3,054
501
336
3,903
432
2.65 $
1.57
$
3,136
537
138
3,824
429
2.62 $
1.56
3,250
608
382
4,259
855
4.97
1.42
Weighted average shares outstanding
162,866,863
163,362,409
172,167,452
2009-2008
Change %
2008-2007
Change %
(2.6)
(6.8)
144.5
2.1
0.7
1.1
0.6
(0.3)
(3.5)
(11.6)
(64.0)
(10.2)
(49.9)
(47.3)
9.9
(5.1)
Net income increased $3 million during 2009, reflecting the after-tax net effect of three major contributing
items: a $132 million increase from net realized investment gains, partially offset by a $48 million
decrease from investment income and a $74 million decrease from property casualty underwriting results.
Net income declined in 2008 because of a decline in realized investment gains, a first-ever decline in
investment income and a lower aggregate contribution from our insurance segments. A 2008 pension
plan settlement reduced 2008 net income by $17 million, or 11 cents per share. The transition from a
defined benefit pension plan reduced company risk while providing a company-sponsored 401(k) match
to associates.
Weighted average shares outstanding may fluctuate from period to period due to repurchases of shares
under board authorizations or issuance of shares when associates exercise stock options. Weighted
average shares outstanding on a diluted basis declined by less than 1 million in 2009, after declining
9 million in 2008 and 3 million in 2007.
As discussed in Investment Results of Operation, Page 64, security sales led to realized investment gains in
all three years, although 2008 gains were tempered by $510 million in other-than-temporary impairment
charges. Realized investment gains and losses are integral to our financial results over the long term. We
have substantial discretion in the timing of investment sales and, therefore, the gains or losses that are
recognized in any period. That discretion generally is independent of the insurance underwriting process.
Also, applicable accounting standards require us to recognize gains and losses from certain changes in fair
values of securities and for securities with embedded derivatives without actual realization of those gains
and losses.
Lower income from common stock dividends led to a 6.8 percent decline in pretax net investment income
in 2009, improving on an 11.6 percent decline for 2008, which was the first decline for this measure in
company history. The primary reason for the decline was dividend reductions by common and preferred
holdings, including reductions during the year on positions subsequently sold or reduced.
Cincinnati Financial Corporation - 2009 10-K - Page 37
Contribution from Insurance Operations
(Dollars in millions)
Consolidated property casualty highlights
Written premiums
Earned premiums
Underwriting (loss) profit
GAAP combined ratio
Statutory combined ratio
Written premium to statutory surplus
Years ended December 31,
2008
2007
2009
2008-2007
2009-2008
Change % Change %
$
$
2,911
2,911
(131)
$
3,010
3,010
(17)
3,117
3,125
304
(3.3)
(3.3)
nm
(3.4)
(3.7)
nm
104.5 %
104.4
0.8
100.6 %
100.4
0.9
Pt. Change
Pt. Change
90.3 %
90.3
0.7
3.9
4.0
(0.1)
10.3
10.1
0.2
The decline in property casualty written premium growth reflected the competitive and market factors
discussed in Item 1, Commercial Lines and Personal Lines Property Casualty Insurance Segment, Page 12
and Page 15.
In both 2009 and 2008, our property casualty insurance operations reported an underwriting loss after
achieving record profitability in 2007. We measure property casualty underwriting profitability primarily by
the combined ratio. Our combined ratio measures the percentage of each earned premium dollar spent
on claims plus all expenses related to our property casualty operations. A lower ratio indicates more
favorable results and better underlying performance. In 2009, 2008 and 2007, favorable development on
reserves for claims that occurred in prior accident years helped offset incurred loss and loss expenses.
Reserve development is discussed further in Property Casualty Loss and Loss Expense Obligations and
Reserves, Pages 71 through 72. Catastrophe losses fluctuated dramatically over the three-year period,
with higher than average contributions to the combined ratio of 5.7 and 6.8 percentage points in 2009 and
2008, respectively, following an unusually low 0.8 points in 2007. Our 10-year historical annual average
contribution of catastrophe losses to the combined ratio was 4.2 percentage points as of
December 31, 2009. The pension plan settlement increased the 2008 combined ratio by
0.8 percentage points.
During 2009, our excess and surplus lines operations contributed $39 million to net written premiums and
$27 million to earned premiums. We began excess and surplus lines operations in 2008, and performance
is consistent with expectations, including a modest underwriting loss primarily due to start-up expenses
related to technology for processing business.
Our life insurance segment continued to provide a consistent source of profit. We discuss results for the
segment in Life Insurance Results of Operations, Page 62. Investment income and realized investment
gains from the life insurance investment portfolio are included in Investments segment results.
CRITICAL ACCOUNTING ESTIMATES
Cincinnati Financial Corporation’s financial statements are prepared using GAAP. These principles require
management to make estimates and assumptions that affect the amounts reported in the Consolidated
Financial Statements and accompanying Notes. Actual results could differ materially from those estimates.
The significant accounting policies used in the preparation of the financial statements are discussed in
Item 8, Note 1 of the Consolidated Financial Statements, Page 94. In conjunction with that discussion,
material implications of uncertainties associated with the methods, assumptions and estimates underlying
the company’s critical accounting policies are discussed below. The audit committee of the board of
directors reviews the annual financial statements with management and the independent registered public
accounting firm. These discussions cover the quality of earnings, review of reserves and accruals,
reconsideration of the suitability of accounting principles, review of highly judgmental areas including
critical accounting policies, audit adjustments and such other inquiries as may be appropriate.
PROPERTY CASUALTY INSURANCE LOSS AND LOSS EXPENSE RESERVES
We establish loss and loss expense reserves for our property casualty insurance business as balance sheet
liabilities. These reserves account for unpaid loss and loss expenses as of a financial statement date.
Unpaid loss and loss expenses are the estimated amounts necessary to pay for and settle all outstanding
insured claims, including incurred but not reported (IBNR) claims, as of that date.
For some lines of business that we write, a considerable and uncertain amount of time can elapse between
the occurrence, reporting and payment of insured claims. The amount we will actually have to pay for such
claims also can be highly uncertain. This uncertainty, together with the size of our reserves, makes the loss
and loss expense reserves our most significant estimate. Gross loss and loss expense reserves were
$4.096 billion at year-end 2009 compared with $4.040 billion at year-end 2008.
How Reserves Are Established
Our field claims representatives establish case reserves when claims are reported to the company to
provide for our unpaid loss and loss expense obligation associated with individual claims. Experienced
Cincinnati Financial Corporation - 2009 10-K - Page 38
headquarters claims supervisors review individual case reserves greater than $35,000 that were
established by field claims representatives. Headquarters claims managers also review case reserves
greater than $100,000.
Our claims representatives base their case reserve estimates primarily upon case-by-case evaluations that
consider:
general insurance reserving practices
type of claim involved
circumstances surrounding each claim
policy provisions pertaining to each claim
potential for subrogation or salvage recoverable
Case reserves of all sizes are subject to review on a 90-day cycle, or more frequently if new information
about a loss becomes available. As part of the review process, we monitor industry trends, cost trends,
relevant court cases, legislative activity and other current events in an effort to ascertain new or additional
loss exposures.
We also establish incurred but not reported (IBNR) reserves to provide for all unpaid loss and loss expenses
not accounted for by case reserves:
For weather events designated as catastrophes, we calculate IBNR reserves directly as a result of an
estimated IBNR claim count and an estimated average claim amount for each event. Our claims
department management coordinates the assessment of these events and prepares the related IBNR
reserve estimates. Such an assessment involves a comprehensive analysis of the nature of the storm,
of policyholder exposures within the affected geographic area and of available claims intelligence.
Depending on the nature of the event, available claims intelligence could include surveys of field claims
associates within the affected geographic area, feedback from a catastrophe claims team sent into the
area, as well as data on claims reported as of the financial statement date. We generally use the
catastrophe definition provided by Property Claims Service, a division of Insurance Services Office (ISO).
PCS defines a catastrophe as an event that causes countrywide damage of $25 million or more in
insured property losses and affects a significant number of policyholders and insureds.
For asbestos and environmental claims, we calculate IBNR reserves by deriving an actuarially based
estimate of total unpaid loss and loss expenses. We then reduce the estimate by total case reserves.
We discuss the reserve analysis that applies to asbestos and environmental reserves in Asbestos and
Environmental Reserves, Page 74.
For all other claims and events, IBNR reserves are calculated as the difference between an actuarial
estimate of the ultimate cost of total loss and loss expenses incurred reduced by the sum of total loss
and loss expense payments and total case reserves estimated for individual claims. We discuss below
the development of actuarially based estimates of the ultimate cost of total loss and loss expenses
incurred.
Our actuarial staff applies significant judgment in selecting models and estimating model parameters
when preparing reserve analyses. In addition, unpaid loss and loss expenses are inherently uncertain as to
timing and amount. Uncertainties relating to model appropriateness, parameter estimates and actual loss
and loss expense amounts are referred to as model, parameter and process uncertainty, respectively. Our
management and actuarial staff control for these uncertainties in the reserving process in a variety of ways.
Our actuarial staff bases its IBNR reserve estimates for these losses primarily on the indications of methods
and models that analyze accident year data. Accident year is the year in which an insured claim, loss, or
loss expense occurred. The specific methods and models that our actuaries have used for the past several
years are:
individual and multiple probabilistic trend family models
paid and reported loss development methods
paid and reported loss Bornhuetter-Ferguson methods
Our actuarial staff uses diagnostics provided by stochastic reserving software to evaluate the
appropriateness of the models and methods listed above. The software’s diagnostics have indicated that
the appropriateness of these models and methods for estimating IBNR reserves for our lines of business
tends to depend on a line's tail. Tail refers to the time interval between a typical claim's occurrence and its
settlement. For our long-tail lines such as workers’ compensation and commercial casualty, models from
the probabilistic trend family tend to provide superior fits and to validate well compared with models
underlying the loss development and Bornhuetter-Ferguson methods. The loss development and
Bornhuetter-Ferguson methods, particularly the reported loss variations, tend to produce the more
appropriate IBNR reserve estimates for our short-tail lines such as homeowner and commercial property.
For our mid-tail lines such as personal and commercial auto liability, all models and methods provide
useful insights.
Cincinnati Financial Corporation - 2009 10-K - Page 39
Our actuarial staff also devotes significant time and effort to the estimation of model and method
parameters. The loss development and Bornhuetter-Ferguson methods require the estimation of numerous
loss development factors. The Bornhuetter-Ferguson methods also involve the estimation of numerous
ultimate loss ratios by accident year. Models from the probabilistic trend family require the estimation of
development trends, calendar year inflation trends and exposure levels. Consequently, our actuarial staff
monitors a number of trends and measures to gain key business insights necessary for exercising
appropriate judgment when estimating the parameters mentioned.
These trends and measures include:
company and industry premium
company in-force policy count
company and industry pricing
company and industry exposure
company and industry loss frequency and severity
past large loss events such as hurricanes
These trends and measures also support the estimation of ultimate accident year loss ratios needed
for applying the Bornhuetter-Ferguson methods and for assessing the reasonability of all IBNR reserve
estimates computed. Our actuarial staff reviews these trends and measures quarterly, updating parameters
derived from them as necessary.
Quarterly, our actuarial staff summarizes its reserve analysis by preparing an actuarial best estimate and a
range of reasonable IBNR reserves intended to reflect the uncertainty of the estimate. An inter-
departmental committee that includes our actuarial management team reviews the results of each
quarterly reserve analysis. The committee establishes management’s best estimate of IBNR reserves,
which is the amount that is included in each period’s financial statements. In addition to the information
provided by actuarial staff, the committee also considers factors such as the following:
large loss activity and trends in large losses
new business activity
judicial decisions
general economic trends such as inflation
trends in litigiousness and legal expenses
product and underwriting changes
changes in claims practices
The determination of management's best estimate, like the preparation of the reserve analysis that
supports it, involves considerable judgment. Changes in reserving data or the trends and factors that
influence reserving data may signal fundamental shifts or may simply reflect single-period anomalies. Even
if a change reflects a fundamental shift, the full extent of the change may not become evident until years
later. Moreover, since our methods and models do not explicitly relate many of the factors we consider
directly to reserve levels, we typically cannot quantify the precise impact of such factors on the adequacy of
reserves prospectively or retrospectively.
Due to the uncertainties described above, our ultimate loss experience could prove better or worse than our
carried reserves reflect. To the extent that reserves are inadequate and increased, the amount of the
increase is a charge in the period that the deficiency is recognized, raising our loss and loss expense ratio
and reducing earnings. To the extent that reserves are redundant and released, the amount of the release is
a credit in the period that the redundancy is recognized, reducing our loss and loss expense ratio and
increasing earnings.
Key Assumptions - Loss Reserving
Our actuarial staff makes a number of key assumptions when using their methods and models to derive
IBNR reserve estimates. Appropriate reliance on these key assumptions essentially entails determinations
of the likelihood that statistically significant patterns in historical data may extend into the future. The four
most significant of the key assumptions used by our actuarial staff and approved by management are:
Emergence of loss and allocated loss expenses on an accident year basis. Historical paid loss,
reported loss and paid allocated loss expense data for the business lines we analyze contain
patterns that reflect how unpaid losses, unreported losses and unpaid allocated loss expenses as of a
financial statement date will emerge in the future on an accident year basis. Unless our actuarial staff
or management identifies reasons or factors that invalidate the extension of historical patterns into
the future, these patterns can be used to make projections necessary for estimating IBNR reserves.
Our actuaries significantly rely on this assumption in the application of all methods and models
mentioned above.
Cincinnati Financial Corporation - 2009 10-K - Page 40
Calendar year inflation. For long-tail and mid-tail business lines, calendar year inflation trends for
future paid losses and paid allocated loss expenses will not vary significantly from a stable, long-term
average. Our actuaries base reserve estimates derived from probabilistic trend family models on
this assumption.
Exposure levels. Historical earned premiums, when adjusted to reflect common levels of product pricing
and loss cost inflation, can serve as a proxy for historical exposures. Our actuaries require this
assumption to estimate expected loss ratios and expected allocated loss expense ratios used by the
Bornhuetter-Ferguson reserving methods. They also use this assumption to establish exposure levels
for recent accident years, characterized by “green” or immature data, when working with probabilistic
trend family models.
Claims having atypical emergence patterns. Characteristics of certain subsets of claims, such as high
frequency, high severity, or mass tort claims, have the potential to distort patterns contained in
historical paid loss, reported loss and paid allocated loss expense data. When testing indicates this to
be the case for a particular subset of claims, our actuaries segregate these claims from the data and
analyze them separately. Subsets of claims that could fall into this category include hurricane claims,
individual large claims and asbestos and environmental claims.
These key assumptions have not changed since 2005, when our actuarial staff began using probabilistic
trend family models to estimate IBNR reserves.
Paid losses, reported losses and paid allocated loss expenses are subject to random as well as systematic
influences. As a result, actual paid losses, reported losses and paid allocated loss expenses are virtually
certain to differ from projections. Such differences are consistent with what specific models for our
business lines predict and with the related patterns in the historical data used to develop these models. As
a result, management does not closely monitor statistically insignificant differences between actual and
projected data.
Reserve Estimate Variability
Management believes that the standard error of a reserve estimate, a measure of the estimate's variability,
provides the most appropriate measure of the estimate's sensitivity. The reserves we establish depend on
the models we use and the related parameters we estimate in the course of conducting reserve analyses.
However, the actual amount required to settle all outstanding insured claims, including IBNR claims, as of a
financial statement date depends on stochastic, or random, elements as well as the systematic elements
captured by our models and estimated model parameters. For the lines of business we write, process
uncertainty – the inherent variability of loss and loss expense payments – typically contributes more to the
imprecision of a reserve estimate than parameter uncertainty.
Consequently, a sensitivity measure that ignores process uncertainty would provide an incomplete
picture of the reserve estimate's sensitivity. Since a reserve estimate's standard error accounts for both
process and parameter uncertainty, it reflects the estimate's full sensitivity to a range of reasonably
likely scenarios.
The table below provides standard errors and reserve ranges for lines of business that account for just over
90 percent of our 2009 loss and loss expense reserves as well as the potential effects on our net income,
assuming a 35 percent federal tax rate. Standard errors and reserve ranges for assorted groupings of these
lines of business cannot be computed by simply adding the standard errors and reserve ranges of the
component lines of business, since such an approach would ignore the effects of product diversification.
See Range of Reasonable Reserves, Page 72, for more details on our total reserve range. While the table
reflects our assessment of the most likely range within which each line's actual unpaid loss and loss
expenses may fall, one or more lines' actual unpaid loss and loss expenses could nonetheless fall outside of
the indicated ranges.
Cincinnati Financial Corporation - 2009 10-K - Page 41
(In millions)
At December 31, 2009
Total
Commercial casualty
Commercial property
Commercial auto
Workers' compensation
Personal auto
Homeowners
At December 31, 2008
Total
Commercial casualty
Commercial property
Commercial auto
Workers' compensation
Personal auto
Homeowners
Net loss and loss expense range of reserves
Carried
reserves
Low
point
High
point
Standard
error
Net income
effect
$
$
$
$
3,661 $
1,605 $
115
374
975
154
89
3,498 $
1,559 $
137
385
842
165
82
3,459 $
1,459 $
93
355
887
146
80
3,256 $
1,280 $
123
367
854
153
74
3,774
1,691 $
136
393
1,035
161
98
3,592
1,595 $
160
401
943
170
90
116 $
21
19
74
8
9
158 $
19
17
45
8
8
75
14
12
48
5
6
103
12
11
29
5
5
If actual unpaid loss and loss expenses fall within these ranges, our cash flow and fixed maturity
investments should provide sufficient liquidity to make the subsequent payments. To date, our cash flow
has covered our loss and loss expense payments, and we have never had to sell investments to make these
payments. If this were to become necessary, however, our fixed maturity investments should provide us
with ample liquidity. At year-end 2009, consolidated fixed maturity investments exceeded total insurance
reserves (including life policy reserves) by more than $1.930 billion.
LIFE INSURANCE POLICY RESERVES
We establish the reserves for traditional life insurance policies based on expected expenses, mortality,
morbidity, withdrawal rates and investment yields, including a provision for uncertainty. Once these
assumptions are established, they generally are maintained throughout the lives of the contracts. We use
both our own experience and industry experience adjusted for historical trends in arriving at our
assumptions for expected mortality, morbidity and withdrawal rates. We use our own experience and
historical trends for setting our assumptions for expected expenses. We base our assumptions for expected
investment income on our own experience adjusted for current economic conditions.
We establish reserves for our universal life, deferred annuity and investment contracts equal to the
cumulative account balances, which include premium deposits plus credited interest less charges and
withdrawals. Some of our universal life insurance policies contain no-lapse guarantee provisions. For these
policies, we establish a reserve in addition to the account balance based on expected no-lapse guarantee
benefits and expected policy assessments.
ASSET IMPAIRMENT
Our fixed-maturity and equity investment portfolios are our largest assets. The company’s asset impairment
committee continually monitors the holdings in these portfolios and all other assets for signs of other-than-
temporary or permanent impairment. The committee monitors significant decreases in the fair value of
invested assets, changes in legal factors or in the business climate, an accumulation of costs in excess of
the amount originally expected to acquire or construct an asset, uncollectability of all receivable assets, or
other factors such as bankruptcy, deterioration of creditworthiness, failure to pay interest or dividends or
signs indicating that the carrying amount may not be recoverable.
The application of our impairment policy resulted in other-than-temporary impairment charges that reduced
our income before income taxes by $131 million in 2009, $510 million in 2008 and $16 million in 2007.
Impairment charges are recorded for other-than-temporary declines in value, if, in the asset impairment
committee’s judgment, there is little expectation that the value may be recouped within a designated
recovery period. Other than-temporary impairment losses represent non-cash charges to income and are
reported as realized investment losses.
Our portfolio managers monitor their assigned portfolios. If a security is trading below book value, the
portfolio managers undertake additional reviews. Such declines often occur in conjunction with events
taking place in the overall economy and market, combined with events specific to the industry or
operations of the issuing organization. Management reviews quantitative measurements such as a
declining trend in fair value, the extent of the fair value decline and the length of time the value of the
security has been depressed, as well as qualitative measures such as pending events, credit ratings and
issuer liquidity. We are even more proactive when these declines in valuation are greater than might be
anticipated when viewed in the context of overall economic and market conditions. We provide information
Cincinnati Financial Corporation - 2009 10-K - Page 42
about valuation of our invested assets in Item 8, Note 2 of the Consolidated Financial Statements,
Page 100.
All securities valued below 100 percent of book value are reported to the asset impairment committee for
evaluation. Securities valued between 95 percent and 100 percent of book value are reviewed but not
monitored separately by the committee. These assets generally are at this value because of interest
rate-driven factors.
When evaluating for other-than-temporary impairments, the committee considers the company’s intent and
ability to retain a security for a period adequate to recover its cost. Because of the company's financial
strength, management may not impair certain securities even when they are trading below book value.
When determining OTTI charges for our fixed-maturity portfolio, management places significant emphasis
on whether issuers of debt are current on contractual payments and whether future contractual amounts
are likely to be paid. Our fixed maturity invested asset impairment policy states that OTTI is considered to
have occurred (1) if we intend to sell the impaired fixed maturity security; (2) if it is more likely than not we
will be required to sell the fixed maturity security before recovery of its amortized cost basis; or (3) the
present value of the expected cash flows is not sufficient to recover the entire amortized cost basis. If we
intend to sell or it is more likely than not we will be required to sell, the book value of any such securities is
reduced to fair value as the new cost basis, and a realized loss is recorded in the quarter in which it is
recognized. When we believe that full collection of interest and/or principal is not likely, we determine the
net present value of future cash flows by using the effective interest rate implicit in the security at the date
of acquisition as the discount rate and compare that amount to the amortized cost and fair value of the
security. The difference between the net present value of the expected future cash flows and amortized cost
of the security is considered a credit loss and recognized as a realized loss in the quarter in which it
occurred. The difference between the fair value and the net present value of the cash flows of the security,
the non-credit loss, is recognized in other comprehensive income as an unrealized loss.
When determining OTTI charges for our equity portfolio, our invested asset impairment policy considers
qualitative and quantitative factors, including facts and circumstances specific to individual securities,
asset classes, the financial condition of the issuer, changes in dividend payment, the length of time fair
value had been less than book value, the severity of the decline in fair value below book value, the volatility
of the security and our ability and intent to hold each position until its forecasted recovery.
For each of our equity securities in an unrealized loss position at December 31, 2009, we applied the
objective quantitative and qualitative criteria of our invested asset impairment policy for OTTI. Our long-
term equity investment philosophy, emphasizing companies with strong indications of paying and growing
dividends, combined with our strong surplus, liquidity and cash flow, provide us the ability to hold these
investments through what we believe to be slightly longer recovery periods occasioned by the recession and
historic levels of market volatility. We review the expected recovery period by individual security. Based on
the individual qualitative and quantitative factors, as discussed above, we evaluate and determine an
expected recovery period for each security. A change in the condition of a security can warrant impairment
before the expected recovery period. If the security has not recovered cost within the expected recovery
period, the security is impaired.
Securities that have previously been impaired are evaluated based on their adjusted book value and written
down further, if deemed appropriate. We provide detailed information about securities trading in a
continuous loss position at year-end 2009 in Item 7A, Application of Asset Impairment Policy, Page 85.
An other-than-temporary decline in the fair value of a security is recognized in net income as a realized
investment loss.
Securities considered to have a temporary decline would be expected to recover their book value, which
may be at maturity. Under the same accounting treatment as fair value gains, temporary declines (changes
in the fair value of these securities) are reflected in shareholders’ equity on our balance sheet in
accumulated other comprehensive income, net of tax, and have no impact on net income.
FAIR VALUE MEASUREMENTS
Valuation of Financial Instruments
Valuation of financial instruments, primarily securities held in our investment portfolio, is a critical
component of our year-end financial statement preparation. Fair Value Measurements and Disclosures,
ASC 820-10, defines fair value as the exit price or the amount that would be (1) received to sell an asset or
(2) paid to transfer a liability in an orderly transaction between marketplace participants at the
measurement date. When determining an exit price, we must, whenever possible, rely upon observable
market data. Prior to the adoption of ASC 820-10, we considered various factors such as liquidity and
volatility but primarily obtained pricing from various external services, including broker quotes.
The fair value measurement and disclosure exit price notion requires our valuation also to consider what a
marketplace participant would pay to buy an asset or receive to assume a liability. Therefore, while we can
Cincinnati Financial Corporation - 2009 10-K - Page 43
consider pricing data from outside services, we ultimately determine whether the data or inputs used by
these outside services are observable or unobservable.
In accordance with ASC 820-10, we have categorized our financial instruments, based on the priority of the
inputs to the valuation technique, into a three-level fair value hierarchy. The fair value hierarchy gives the
highest priority to quoted prices in active markets for identical assets or liabilities (Level 1) and the lowest
priority to unobservable inputs (Level 3). If the inputs used to measure the financial instruments fall within
different levels of the hierarchy, the categorization is based on the lowest level that is significant to the fair
value measurement of the instrument.
Financial assets and liabilities recorded on the Consolidated Balance Sheets are categorized based on the
inputs to the valuation techniques as described in Item 8, Note 3, Fair Value Measurements, Page 103.
Level 1 and Level 2 Valuation Techniques
Over 99 percent of the $10.562 billion of securities in our investment portfolio measured at fair value
are classified as Level 1 or Level 2. Financial assets that fall within Level 1 and Level 2 are priced according
to observable data from identical or similar securities that have traded in the marketplace. Also within
Level 2 are securities that are valued by outside services or brokers where we have evaluated the pricing
methodology and determined that the inputs are observable.
Included in the Level 2 hierarchy is a small portfolio of collateralized mortgage obligations (CMOs) that
represented less than 1 percent of the fair value of our investment portfolio at December 31, 2009. We
obtained the CMOs as part of the termination of our securities lending program during 2008.
Level 3 Valuation Techniques
Financial assets that fall within the Level 3 hierarchy are valued based upon unobservable market inputs,
normally because they are not actively traded on a public market. Level 3 corporate fixed-maturity
securities include certain private placements, small issues, general corporate bonds and medium-term
notes. Level 3 state, municipal and political subdivisions fixed-maturity securities include various thinly
traded municipal bonds. Level 3 common equities include private equity securities. Level 3 preferred
equities include private and thinly traded preferred securities.
Pricing for each Level 3 security is based upon inputs that are market driven, including third-party reviews
provided to the issuer or broker quotes. However, we placed in the Level 3 hierarchy securities for which we
were unable to obtain the pricing methodology or we could not consider the price provided as binding.
Pricing for securities classified as Level 3 could not be corroborated by similar securities priced using
observable inputs.
Management ultimately determined the pricing for each Level 3 security that we considered to be the
best exit price valuation. As of December 31, 2009, total Level 3 assets were less than 1 percent of our
investment portfolio measured at fair value. Broker quotes are obtained for thinly traded securities that
subsequently fall within the Level 3 hierarchy. We obtained two non-binding quotes from brokers and, after
evaluating, our investment professionals typically selected the lower quote as the fair value.
EMPLOYEE BENEFIT PENSION PLAN
We have a defined benefit pension plan which was modified during 2008; refer to Item 8, Note 13 of the
Consolidated Financial Statements, Page 109, for additional information. Contributions and pension costs
are developed from annual actuarial valuations. These valuations involve key assumptions including
discount rates and expected return on plan assets, which are updated annually. Any adjustments to these
assumptions are based on considerations of current market conditions. Therefore, changes in the related
pension costs or credits may occur in the future due to changes in assumptions.
Key assumptions used in developing the 2009 net pension obligation were a 6.10 percent discount rate
and rates of compensation increases ranging from 4.00 percent to 6.00 percent. Key assumptions used in
developing the 2009 net pension expense were a 6.00 percent discount rate, an 8.00 percent expected
return on plan assets and rates of compensation increases ranging from 4.00 percent to 6.00 percent. See
Note 13, Page 109 for additional information on assumptions.
In 2009, the net pension expense was $11 million. In 2010, we expect the net pension expense to be
$12 million.
Holding all other assumptions constant, a 0.5 percentage-point change in the discount rate would affect our
2010 income before income taxes by $1 million. Likewise, a 0.5 percentage point change in the expected
return on plan assets would affect our 2010 income before income taxes by $1 million.
The fair value of the plan assets was $42 million less than the accumulated benefit obligation at year-end
2009 and $52 million less at year-end 2008. The fair value of the plan assets was $77 million less than the
projected plan benefit obligation at year-end 2009 and $88 million less at year-end 2008. Market
conditions and interest rates significantly affect future assets and liabilities of the pension plan. In 2010,
we expect to contribute approximately $25 million to our qualified plan.
Cincinnati Financial Corporation - 2009 10-K - Page 44
DEFERRED ACQUISITION COSTS
We establish a deferred asset for costs that vary with, and are primarily related to, acquiring property
casualty and life insurance business. These costs are principally agent commissions, premium taxes and
certain underwriting costs, which are deferred and amortized into net income as premiums are earned.
Deferred acquisition costs track with the change in premiums. Underlying assumptions are updated
periodically to reflect actual experience. Changes in the amounts or timing of estimated future profits could
result in adjustments to the accumulated amortization of these costs.
For property casualty policies, deferred acquisition costs are amortized over the terms of the policies. We
assess recoverability of deferred acquisition costs at the segment level, consistent with the ways we
acquire service, manage and measure profitability. Our standard market insurance operations consist of
two segments, commercial lines and personal lines. We also have deferred acquisition costs in our excess
and surplus lines operation, which is reported in Other. For life policies, acquisition costs are amortized into
income either over the premium-paying period of the policies or the life of the policy, depending on the
policy type. We analyze our acquisition cost assumptions periodically to reflect actual experience; we
evaluate our deferred acquisition cost for recoverability; and we regularly conduct reviews for potential
premium deficiencies or loss recognition.
CONTINGENT COMMISSION ACCRUAL
Another significant estimate relates to our accrual for property casualty contingent (profit-sharing)
commissions. We base the contingent commission accrual estimate on property casualty underwriting
results and on supplemental information. Contingent commissions are paid to agencies using a formula
that takes into account agency profitability, premium volume and other factors, such as prompt monthly
payment of amounts due to the company. Due to the complexity of the calculation and the variety of
factors that can affect contingent commissions for an individual agency, the amount accrued can differ
from the actual contingent commissions paid. The contingent commission accrual of $81 million in
2009 contributed 2.8 percentage points to the property casualty combined ratio. If contingent commissions
paid were to vary from that amount by 5 percent, it would affect 2010 net income by $3 million (after tax),
or 2 cents per share, and the combined ratio by approximately 0.1 percentage points.
SEPARATE ACCOUNTS
We issue life contracts referred to as bank-owned life insurance policies (BOLI). Based on the specific
contract provisions, the assets and liabilities for some BOLIs are legally segregated and recorded as assets
and liabilities of the separate accounts. Other BOLIs are included in the general account. For separate
account BOLIs, minimum investment returns and account values are guaranteed by the company and also
include death benefits to beneficiaries of the contract holders.
Separate account assets are carried at fair value. Separate account liabilities primarily represent the
contract holders' claims to the related assets and are carried at an amount equal to the contract holders’
account value. Generally, investment income and realized investment gains and losses of the separate
accounts accrue directly to the contract holders and, therefore, are not included in our Consolidated
Statements of Income. However, each separate account contract includes a negotiated realized gain and
loss sharing arrangement with the company. This share is transferred from the separate account to our
general account and is recognized as revenue or expense. In the event that the asset value of contract
holders’ accounts is projected below the value guaranteed by the company, a liability is established through
a charge to our earnings.
For our most significant separate account, written in 1999, realized gains and losses are retained in the
separate account and are deferred and amortized to the contract holder over a five-year period, subject to
certain limitations. Upon termination or maturity of this separate account contract, any unamortized
deferred gains and/or losses will revert to the general account. In the event this separate account holder
were to exchange the contract for the policy of another carrier in 2010, the account holder would not pay a
surrender charge. The surrender charge is zero in 2010 and beyond.
At year-end 2009, net unamortized realized losses amounted to $7 million. In accordance with this
separate account agreement, the investment assets must meet certain criteria established by the
regulatory authorities to whose jurisdiction the group contract holder is subject. Therefore, sales of
investments may be mandated to maintain compliance with these regulations, possibly requiring gains or
losses to be recorded and charged to the general account. Potentially, losses could be material; however,
unrealized losses are approximately $6 million before tax in the separate account portfolio, which had a
book value of $541 million at year-end 2009.
RECENT ACCOUNTING PRONOUNCEMENTS
Information about recent accounting pronouncements is provided in Item 8, Note 1 of the Consolidated
Financial Statements, Page 94. We have determined that recent accounting pronouncements have not had
nor are they expected to have any material impact on our consolidated financial statements.
Cincinnati Financial Corporation - 2009 10-K - Page 45
RESULTS OF OPERATIONS
Consolidated financial results primarily reflect the results of our four reporting segments. These segments
are defined based on financial information we use to evaluate performance and to determine the allocation
of assets.
Life insurance
Investments
Commercial lines property casualty insurance
Personal lines property casualty insurance
We report as Other the non-investment operations of the parent company and its non-insurer subsidiaries,
CFC Investment Company and CSU Producers Resources Inc. We also report as Other the results of The
Cincinnati Specialty Underwriters Insurance Company, as well as other income of our standard market
property casualty insurance subsidiary.
We measure profit or loss for our commercial lines and personal lines property casualty and life insurance
segments based upon underwriting results (profit or loss), which represent net earned premium less loss
and loss expenses and underwriting expenses on a pretax basis. We also frequently evaluate results for our
consolidated property casualty insurance operations, which is the total of our commercial, personal plus our
excess and surplus insurance results. Underwriting results and segment pretax operating income are not
substitutes for net income determined in accordance with GAAP.
For our consolidated property casualty insurance operations as well as the insurance segments, statutory
accounting data and ratios are key performance indicators that we use to assess business trends and to
make comparisons to industry results, since GAAP-based industry data generally is not as readily available.
Investments held by the parent company and the investment portfolios for the insurance subsidiaries are
managed and reported as the investments segment, separate from the underwriting businesses. Net
investment income and net realized investment gains and losses for our investment portfolios are
discussed in the Investment Results of Operations.
The calculations of segment data are described in more detail in Item 8, Note 18 of the Consolidated
Financial Statements, Page 115. The following sections review results of operations for each of the four
segments. Commercial Lines Insurance Results of Operations begins on Page 49, Personal Lines Insurance
Results of Operations begins on Page 57, Life Insurance Results of Operations begins on Page 62, and
Investment Results of Operations begins on Page 64. We begin with an overview of our consolidated
property casualty operations, which is the total of our commercial lines, personal lines plus excess and
surplus lines results.
CONSOLIDATED PROPERTY CASUALTY INSURANCE RESULTS OF OPERATIONS
In addition to the factors discussed in Commercial Lines and Personal Lines Insurance Results of
Operations, Page 49 and Page 57, overall growth and profitability for our consolidated property casualty
insurance operations were affected by a number of common factors. The table below summarizes results of
operations for our property casualty operations.
Our 2009 and 2008 combined ratios before catastrophe losses and reserve development on prior accident
years were substantially higher than 2007 primarily due to lower pricing prompted by soft market
conditions and also due to normal loss cost inflation. During 2008, we also experienced a higher level of
larger commercial lines losses and the impact of a pension plan settlement cost. The pension plan
settlement increased the 2008 combined ratio by 0.8 percentage points. We have taken actions to
manage expenses, increasing spending in some areas such as technology to pursue long-term benefits
and decreasing in other areas of our operation. However, lower pricing continues to put upward pressure on
the underwriting expense ratio. This is consistent with industry trends as A.M. Best estimates that the
industry’s 2009 statutory underwriting expense ratio increased by 1.4 percentage points compared with the
year 2006 level.
Cincinnati Financial Corporation - 2009 10-K - Page 46
(Dollars in millions)
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Underwriting expenses
Underwriting (loss) profit
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Underwriting expenses
Combined ratio
Combined ratio
Contribution from catastrophe losses and prior years
reserve development
Combined ratio before catastrophe losses and prior
years reserve development
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
2,911
$
3,010
$
3,125
(3.3)
(3.7)
$
2,102
172
(181)
(7)
2,086
956
(131)
$
72.2 %
5.9
(6.2)
(0.2)
71.7
32.8
104.5 %
2,174
205
(321)
(2)
2,056
971
(17)
$
72.2 %
6.8
(10.7)
0.0
68.3
32.3
100.6 %
104.5 %
100.6 %
2,030
47
(224)
(21)
1,832
989
304
64.9 %
1.4
(7.1)
(0.6)
58.6
31.7
90.3 %
90.3 %
(0.5)
(3.9)
(6.3)
105.0 %
104.5 %
96.6 %
(3.3)
(16.2)
43.8
(259.0)
1.4
(1.5)
nm
7.1
341.2
(43.5)
90.4
12.2
(1.8)
nm
Pt. Change
Pt. Change
0.0
(0.9)
4.5
(0.2)
3.4
0.5
3.9
3.9
3.4
0.5
7.3
5.4
(3.6)
0.6
9.7
0.6
10.3
10.3
2.4
7.9
Changes in written and earned premiums over the past three years reflected growing price competition
partially offset by fairly stable policy retention rates of renewal business and increases in new business.
New business written directly by agencies rose in both 2009 and 2008 after declining in 2007. The
resurgence in new business was largely due to the contribution of new agency appointments – in both new
and existing states of operation; the contribution of our excess and surplus lines business; and more
competitive personal lines pricing. Other written premiums primarily include premiums ceded to our
reinsurers as part of our reinsurance program.
(Dollars in millions)
Agency renewal written premiums
Agency new business written premiums
Other written premiums
Net written premiums
Unearned premium change
Earned premiums
Years ended December 31,
2008
2007
2009
$
$
2,665
405
(159)
2,911
0
2,911
$
$
2,828
368
(186)
3,010
0
3,010
$
$
2,960
325
(168)
3,117
8
3,125
2008-2007
2009-2008
Change % Change %
(4.5)
13.1
(10.3)
(3.4)
nm
(3.7)
(5.8)
9.9
15.1
(3.3)
nm
(3.3)
Catastrophe losses contributed 5.7 percentage points to the combined ratio in 2009, down somewhat from
the 2008 contribution of 6.8 percentage points, the highest catastrophe loss ratio for our company since
1991. In 2007, catastrophe losses added just 0.8 percentage points, the lowest ratio over the same period.
Our 10-year historical annual average contribution of catastrophe losses to the combined ratio was
4.2 percentage points as of December 31, 2009. The following table shows catastrophe losses incurred,
net of reinsurance, for the past three years, as well as the effect of loss development on prior period
catastrophe reserves.
Hurricane Ike, which reached the Gulf Coast on September 12, 2008, moved into the Midwest on
September 14, causing unusually high winds in Ohio, Indiana and Kentucky. At December 31, 2009, our
gross losses from Hurricane Ike were estimated at $145 million, making it the single largest catastrophe in
the company’s history. Net of reinsurance, the loss was estimated at $59 million. Virtually all of the losses
reported by our policyholders occurred in the Midwest.
Cincinnati Financial Corporation - 2009 10-K - Page 47
Region
Commercial
lines
Personal
lines
Total
Catastrophe Losses Incurred
(In millions, net of reinsurance)
Cause of loss
Dates
2009
Jan. 26-28
Feb. 10-13
Feb. 18-19
Apr. 9-11
May 7-9
Jun. 2-6
Jun. 10-18
Sep. 18-22
Other 2009 catastrophes
Development on 2008 and prior catastrophes
Calendar year incurred total
Flood, freezing, weight of ice, snow South, Midwest
South, Midwest
Flood, hail, wind
South
Wind, hail
South, Midwest
Flood, hail, wind
South, Midwest
Flood, hail, wind
South, Midwest
Flood, hail, wind
South, Midwest
Flood, hail, wind
South
Flood, hail, wind
2008
Jan. 4-9
Jan. 29-30
Feb. 5-6
Mar. 14
Mar. 15-16
Apr. 9-11
May 1
May 10-12
May 22-26
May 29- Jun 1
Jun. 2-4
Jun. 5-8
Jun. 11-12
Jun. 25
Jul. 19
Jul. 26
Sep. 12-14
Other 2008 catastrophes
Development on 2007 and prior catastrophes
Calendar year incurred total
Wind, hail, flood, freezing
Wind, hail
Wind, hail, flood
Tornadoes, wind, hail, flood
Wind, hail
Wind, hail, flood
Wind, hail
Wind, hail, flood
Wind, hail
Wind, hail, flood
Wind, hail, flood
Wind, hail, flood
Wind, hail, flood
Wind, hail, flood
Wind, hail, flood
Wind, hail, flood
Hurricane Ike
2007
Mar. 1-2
Jun. 7-9
Sep. 20-21
Other 2007 catastrophes
Development on 2006 and prior catastrophes
Calendar year incurred total
Wind, hail, flood
Wind, hail, flood
Wind, hail, flood
South, Midwest
Midwest
Midwest
South
South
South
South
South, Mid-Atlantic
Midwest
Midwest
Midwest
Midwest
Midwest
Midwest
Midwest
Midwest
South, Midwest
South
Midwest
Midwest
$
$
$
$
$
$
5 $
13
1
13
9
3
7
3
12
(12)
54 $
4 $
5
5
4
2
17
5
3
4
4
6
8
10
2
2
1
22
2
(3)
103 $
6 $
4
2
15
(10)
17 $
14 $
25
8
21
13
4
4
4
13
5
111 $
2 $
4
8
0
8
2
1
4
3
4
4
6
4
2
2
7
36
2
1
100 $
2 $
5
4
9
(11)
9 $
19
38
9
34
22
7
11
7
25
(7)
165
6
9
13
4
10
19
6
7
7
8
10
14
14
4
4
8
58
4
(2)
203
8
9
6
24
(21)
26
The rise in the total underwriting expense ratio since 2007 largely was due to the rise in non-commission
underwriting expenses, reflecting our continued investment in the people and systems necessary for our
future growth, and also reflecting lower premiums. Commission expenses include our profit-sharing, or
contingent commissions, which are primarily based on the profitability of an agency’s aggregate property
casualty book of Cincinnati business. The commission ratio has declined from the 2007 level. These
profit-based commissions generally fluctuate with our loss and loss expense ratio, with the expense ratio
generally increasing when our loss and loss expense ratio declines. The change in our pension plan added
0.5 percentage points to the 2008 non-commission underwriting expense ratio.
(Dollars in millions)
Commission expenses
Underwriting expenses
Policyholder dividends
Total underwriting expenses
Ratios as a percent of earned premiums:
Commission expenses
Underwriting expenses
Policyholder dividends
Total underwriting expense ratio
$
$
Years ended December 31,
2008
2007
2009
539
400
17
956
$
$
18.5 %
13.7
0.6
32.8 %
552
404
15
971
$
$
18.3 %
13.5
0.5
32.3 %
599
375
15
989
19.2 %
12.0
0.5
31.7 %
2009-2008
Change %
(2.5)
(1.0)
16.2
(1.5)
Pt. Change
0.2
0.2
0.1
0.5
2008-2007
Change %
(7.8)
7.9
(3.5)
(1.8)
Pt. Change
(0.9)
1.5
0.0
0.6
The discussions of our property casualty insurance segments provide additional detail about these factors.
Cincinnati Financial Corporation - 2009 10-K - Page 48
COMMERCIAL LINES INSURANCE RESULTS OF OPERATIONS
Overview -- Three-Year Highlights
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
2,199
$
2,316
$
2,411
(5.1)
(3.9)
(Dollars in millions)
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Underwriting expenses
Underwriting (loss) profit
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Underwriting expenses
Combined ratio
$
1,596
66
(135)
(12)
1,515
719
(35)
$
72.5 %
3.0
(6.1)
(0.5)
68.9
32.7
101.6 %
1,671
106
(270)
(3)
1,504
742
70
$
72.1 %
4.6
(11.7)
(0.1)
64.9
32.1
97.0 %
1,572
26
(194)
(10)
1,394
756
261
65.2 %
1.1
(8.0)
(0.4)
57.9
31.3
89.2 %
(4.5)
(37.9)
50.0
(282.7)
0.7
(3.1)
nm
6.3
299.7
(39.3)
69.3
7.8
(1.8)
(73.0)
Pt. Change
Pt. Change
0.4
(1.6)
5.6
(0.4)
4.0
0.6
4.6
4.6
3.6
1.0
6.9
3.5
(3.7)
0.3
7.0
0.8
7.8
7.8
0.1
7.7
Combined ratio
Contribution from catastrophe losses and prior years
reserve development
Combined ratio before catastrophe losses and prior
years reserve development
101.6 %
97.0 %
89.2 %
(3.6)
(7.2)
(7.3)
105.2 %
104.2 %
96.5 %
Performance highlights for the commercial lines segment include:
Premiums – Pricing in our industry continues to be very competitive, and the poor economy is driving
exposures lower. Our commercial lines net written premium decline for 2009 of 5.6 percent compared
favorably with the estimated decline of 7.9 percent for the overall commercial lines industry, and our
2008 decline of 4.2 percent was slightly worse than the decline of 3.9 percent estimated for the
industry. We believe our pace for new and renewal business in recent years is consistent with our
agents’ practice of selecting and retaining accounts with manageable risk characteristics that support
the lower prevailing prices. We also believe our favorable comparison to the industry for 2009 reflects
the advantages we achieve through our field focus, which provides us with quality intelligence on local
market conditions. Our earned premiums declined in 2009 and 2008, following the pattern of our
written premiums, after rising slightly in 2007.
Combined ratio – Our commercial lines combined ratio rose to 101.6 percent in 2009 from
97.0 percent in 2008, following a very strong performance in 2007. Compared with 2008, results for
2009 reflected approximately half as much benefit from net favorable reserve development on prior
accident years, accounting for 5.2 percentage points of the 4.6 percentage-point combined ratio
increase. The reduction in the net favorable reserve development on prior accident years occurred
primarily for our commercial casualty and workers’ compensation lines of business. We continue to
focus on sound underwriting fundamentals and obtaining adequate premiums for risks insured by each
individual policy. The 2009 and 2008 ratios for current accident year before catastrophe losses largely
reflect loss cost trends that are outpacing earned premium trends. Approximately $49 million, or
2.1 percentage points, of the rise in 2008 accident year loss and loss expenses was due to refinements
made to the allocation of IBNR reserves by accident year. We discuss factors affecting the combined
ratio and reserve development by line of business below.
Our commercial lines statutory combined ratio was 101.8 percent in 2009 compared with 96.6 percent
in 2008 and 89.2 percent in 2007. By comparison, the estimated industry commercial lines combined
ratio was 101.2 percent in 2009, 107.2 percent in 2008 and 95.1 percent in 2007. Industry
commercial lines estimates include mortgage and financial guaranty insurers, which saw a surge in
claims following the historically high level of mortgage defaults in 2008, driving an unusually high
industry combined ratio for 2008.
Cincinnati Financial Corporation - 2009 10-K - Page 49
Commercial Lines Insurance Premiums
(Dollars in millions)
Agency renewal written premiums
Agency new business written premiums
Other written premiums
Net written premiums
Unearned premium change
Earned premiums
Years ended December 31,
2008
2007
2009
$
$
2,013
298
(130)
2,181
18
2,199
$
$
2,156
312
(157)
2,311
5
2,316
$
$
2,271
287
(145)
2,413
(2)
2,411
2008-2007
2009-2008
Change % Change %
(5.1)
8.8
(8.3)
(4.2)
nm
(3.9)
(6.6)
(4.6)
16.8
(5.6)
265.4
(5.1)
As commercial lines markets have grown more competitive over the past several years, we have focused on
leveraging our local relationships as well as the efforts of our agents and the teams that work with them. In
this environment, we have been careful to maintain appropriate pricing discipline for both new and renewal
business as we emphasize the importance of assessing account quality to our agencies and underwriters.
We continue to make case-by-case decisions not to write or renew certain business. We continue to use
rate credits to retain renewals of quality business and earn new business, but do so selectively in order to
avoid commercial accounts that we believe have insufficient profit margins. Our experience remains that
the larger the account, the higher the credits needed to write or retain the account, with variations by
geographic region and class of business.
Over the past three years, we continued to focus on seeking and maintaining adequate premium per risk
exposure as well as pursuing non-pricing means of enhancing longer-term profitability. Non-pricing means
have included deliberate reviews of each risk, terms and conditions and limits of insurance. We continue to
adhere to our underwriting guidelines, to re-underwrite books of business with selected agencies and to
update policy terms and conditions. In addition, we continue to leverage our strong local presence. Our field
marketing representatives meet with local agencies to reaffirm agreements on the extent of the frontline
renewal underwriting that agents will perform. Loss control, machinery and equipment and field claims
representatives continue to conduct on-site inspections. To assist underwriters, field claims representatives
prepare full reports on their first-hand observations of risk quality.
Both renewal and new business reflected the effects of the economic slowdown in many regions, as
exposures declined and policyholders became increasingly focused on reducing expenses. For commercial
accounts, we typically calculate general liability premiums based on sales or payroll volume, while we
calculate workers’ compensation premiums based on payroll volume. A change in sales or payroll volume
generally indicates a change in demand for a business’s goods or services, as well as a change in its
exposure to risk. Policyholders who experience sales or payroll volume changes due to economic factors
may be purchasers of other types of insurance, such as commercial auto or commercial property, in
addition to general liability and workers’ compensation. Premium levels for these other types of policies
generally are not linked directly to sales or payroll volumes.
In 2009, we estimated that policyholders with a contractor-related ISO general liability code accounted for
approximately 34 percent of our general liability premiums, which are included in the commercial casualty
line of business, and that policyholders with a contractor-related National Council on Compensation
Insurance Inc. (NCCI) workers’ compensation code accounted for approximately 46 percent of our workers’
compensation premiums. The market seeking to insure contractors has been more adversely affected by
the economic slowdown than some other markets.
The decline in 2009 agency renewal written premiums was largely driven by pricing and exposure declines
while policy retention rates declined slightly. For renewal business, our headquarters underwriters talk
regularly with agents. Our field teams are available to assist headquarters underwriters by conducting
inspections and holding renewal review meetings with agency staff. These activities can help verify that a
commercial account retains the characteristics that caused us to write the business initially. We measure
average changes in commercial lines renewal pricing as the rate of change in renewal premium for the
new policy period compared with the premium for the expiring policy period, assuming no change in the
level of insured exposures or policy coverage between those periods for respective policies. For policies
renewed during 2009, the typical pricing decline on average was in the low-single-digit range. For larger
accounts we typically experienced more significant premium declines and for smaller accounts we
sometimes saw little if any premium change at renewal. The 2009 average represented an improvement
from the mid-single-digit range average pricing decline experienced in 2008. In addition to pricing
pressures, premiums confirmed by audits of policyholder sales and payrolls declined significantly in 2009.
Written and earned premiums from audits decreased $38 million and $52 million, respectively, for the year
2009 compared with 2008.
For new business, our field associates are frequently in our agents’ offices helping to judge the quality of
each account, emphasizing the Cincinnati value proposition, calling on sales prospects with those agents,
carefully evaluating risk exposure and providing their best quotes. In 2009, new business premium growth
largely was driven by agencies appointed in recent years, which includes Texas agents appointed since late
2008 when we entered that state. Texas agencies generated new business growth of $11 million during
Cincinnati Financial Corporation - 2009 10-K - Page 50
2009 while other agencies appointed during 2008 and 2009 contributed $23 million of our new
commercial lines business. During 2009 we wrote fewer policies with annual premiums above $100,000,
reflecting significant competition for larger accounts as many carriers continued to protect their renewal
portfolio of business during the soft pricing environment. Some of our 2009 new business came from
accounts that were not new to the agent. We believe these seasoned accounts tend to be priced more
accurately than business that is less familiar to our agent because it was recently obtained from a
competing agent. As we appoint new agencies who choose to move accounts to us, we report these
accounts as new business to us.
In 2009, other written premiums had less of a downward impact on commercial lines net written premiums
than in 2008, primarily due to a lower overall cost for reinsurance and a smaller adjustment for estimated
premiums of policies in effect but not yet processed. The adjustment for estimated premiums had an
immaterial effect on earned premiums. Higher ceded reinsurance costs were the primary driver of the
larger negative effect in 2008, including $5 million for ceded premium to reinstate coverage for our
catastrophe reinsurance treaty.
Commercial Lines Insurance Loss and Loss Expenses
Loss and loss expenses include both net paid losses and reserve changes for unpaid losses as well as the
associated loss expenses.
(Dollars in millions)
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
1,662
2009
$
$
2008
1,644
1,777
$
2007
1,467
1,493
1,599
2009
2008
2007
75.5 %
71.0 %
76.7
60.8 %
61.9
66.3
The trend for our commercial lines current accident year loss and loss expense ratio before catastrophe
losses over the past three years reflected normal loss cost inflation as well as softer pricing that began in
2005 and continued through 2009, as discussed above.
Catastrophe losses were volatile over the three-year period as discussed in Consolidated Property Casualty
Insurance Results of Operations, Page 46. Catastrophe losses added 3.0, 4.6 and 1.1 percentage points to
the commercial lines accident year loss and loss expense ratios in the table above.
Commercial lines reserve development for prior accident years continued to net to a favorable amount in
2009, although it was less than in 2008, as discussed in Commercial Lines Insurance Segment Reserves,
Page 75. Accident years 2008 and 2007 for the commercial lines segment have developed favorably, as
indicated in the table above.
Trends for commercial lines loss and loss expenses and the related ratios are further analyzed in
Commercial Lines of Business Analysis, Pages 52 through 57.
Commercial Lines Insurance Losses by Size
(Dollars in millions)
New losses greater than $4,000,000
New losses $1,000,000-$4,000,000
New losses $250,000-$1,000,000
Case reserve development above $250,000
Total large losses incurred
Other losses excluding catastrophe losses
Catastrophe losses
Total losses incurred
Ratios as a percent of earned premiums:
New losses greater than $4,000,000
New losses $1,000,000-$4,000,000
New losses $250,000-$1,000,000
Case reserve development above $250,000
Total large loss ratio
Other losses excluding catastrophe losses
Catastrophe losses
Total loss ratio
Years ended December 31,
2008
2009
2007
2009-2008
Change %
$
$
52
130
164
245
591
565
54
1,210
$
$
2.4 %
5.9
7.5
11.2
27.0
25.7
2.5
55.2 %
41
153
184
229
607
547
103
1,257
$
$
1.8 %
6.6
8.0
9.9
26.3
23.4
4.5
54.2 %
4
201
155
201
561
502
16
1,079
0.2 %
8.3
6.4
8.4
23.3
20.8
0.7
44.8 %
2008-2007
Change %
835.3
(24.3)
18.8
13.9
8.0
8.9
560.2
16.4
26.5
(14.7)
(10.8)
7.1
(2.5)
3.4
(47.1)
(3.6)
Pt. Change
Pt. Change
0.6
(0.7)
(0.5)
1.3
0.7
2.3
(2.0)
1.0
1.6
(1.7)
1.6
1.5
3.0
2.6
3.8
9.4
The 2009 decline of $16 million or 2.5 percent in the loss and loss expenses from new losses and case
reserve increases greater than $250,000, net of reinsurance, was more than offset by a larger decline in
commercial lines earned premiums, causing an increase in the corresponding ratio. Our analysis indicated
no unexpected concentration of these losses and reserve increases by geographic region, policy inception,
agency or field marketing territory. We believe the inherent volatility of loss experience for larger policies is
greater than that of smaller policies, and we continue to monitor that in addition to general inflationary
trends in loss costs. In 2007, our retention for our property and casualty working treaties was $4 million.
Cincinnati Financial Corporation - 2009 10-K - Page 51
In 2008, we raised the casualty treaty retention to $5 million and raised it to $6 million effective
January 1, 2009, when we also raised the property treaty retention to $5 million.
Commercial Lines Insurance Underwriting Expenses
(Dollars in millions)
Commission expenses
Underwriting expenses
Policyholder dividends
Total underwriting expenses
Ratios as a percent of earned premiums:
Commission expenses
Underwriting expenses
Policyholder dividends
Total underwriting expense ratio
$
$
Years ended December 31,
2008
2007
2009
392
310
17
719
$
$
17.8 %
14.1
0.8
32.7 %
413
314
15
742
$
$
17.8 %
13.7
0.6
32.1 %
454
287
15
756
18.8 %
11.9
0.6
31.3 %
2009-2008
Change %
(5.2)
(1.1)
16.2
(3.1)
Pt. Change
0.0
0.4
0.2
0.6
2008-2007
Change %
(8.9)
9.5
(3.5)
(1.8)
Pt. Change
(1.0)
1.8
0.0
0.8
Commercial lines commission expenses as a percent of earned premium remained stable during 2009.
The decrease in the commission expenses ratio in 2008 reflected a lower level of our profit-sharing, or
contingent commissions, which are primarily based on the profitability of an agency’s aggregate property
casualty book of Cincinnati business.
In 2009, non-commission underwriting expenses declined slightly, but to a lesser extent than earned
premiums, causing the non-commission underwriting expense ratio component of the underwriting expense
ratio to rise. In 2008, non-commission underwriting expenses rose on declining earned premiums, which
also led to unfavorable deferred acquisition expense comparisons. Further, in 2008, the salary cost
contribution rose by approximately 0.8 percentage points and the change in our pension plan contributed
0.5 percentage points to the ratio. Refinements in the allocation of expenses between our commercial lines
and personal lines segments also contributed to minor variations in the non-commission underwriting
expenses.
Commercial Lines Insurance Outlook
Industrywide commercial lines written premiums are projected to decline approximately 5.6 percent in
2010 with the industry combined ratio estimated at 103.7 percent. As discussed in Item 1, Commercial
Lines Property Casualty Insurance Segment, Page 12, over the past several years, renewal and new
business pricing has come under steadily increasing pressure, reinforcing the need for more flexibility and
careful risk selection. Price competition remains intense and shows no signs of abating in the near term.
We intend to continue marketing our products to a broad range of business classes, pricing our products
appropriately and taking a package approach. We intend to maintain our underwriting selectivity and
carefully manage our rate levels as well as our programs that seek to accurately match exposures with
appropriate premiums. We will continue to evaluate each risk individually and to make decisions about
rates, the use of three-year commercial policies and other policy conditions on a case-by-case basis, even in
lines and classes of business that are under competitive pressure. Nonetheless, we expect commercial
lines profitability to remain under pressure in 2010, in part due to small average pricing declines on policies
renewed during 2009 for which premiums will be earned during 2010.
In Item 1, Strategic Initiatives, Page 8, we discuss the initiatives we are implementing to achieve our
corporate performance objectives. We discuss factors influencing future results of our property casualty
insurance operations in the Executive Summary, Page 34.
Commercial Lines of Business Analysis
Approximately 95 percent of our commercial lines premiums relate to accounts with coverages from more
than one of our business lines. As a result, we believe that the commercial lines segment is best measured
and evaluated on a segment basis. However, we provide line-of-business data to summarize growth and
profitability trends separately for each line. The accident year loss data provides current estimates of
incurred loss and loss expenses and corresponding ratios over the most recent three accident years.
Accident year data classifies losses according to the year in which the corresponding loss events occur,
regardless of when the losses are actually reported, recorded or paid. For 2009, the only commercial line of
business that exhibited significant adverse profitability trends was workers’ compensation. Most of the
profit deterioration in worker’s compensation was a result of prior accident year reserve development.
As discussed below, actions we are taking to improve pricing and reduce loss costs are expected to benefit
future profitability trends.
Cincinnati Financial Corporation - 2009 10-K - Page 52
Commercial Casualty
(Dollars in millions)
Commercial casualty:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
704
712
542
0
(154)
0
388
$
$
764
763
576
0
(257)
0
319
$
$
830
827
572
0
(149)
0
423
(7.9)
(6.7)
(5.9)
nm
40.3
nm
22.0
(7.9)
(7.8)
0.7
nm
(72.3)
nm
(24.7)
76.2 %
75.4 %
69.2 %
0.0
(21.6)
0.0
0.0
(33.7)
0.0
0.0
(18.1)
0.0
54.6 %
41.7 %
51.1 %
Pt. Change
0.8
0.0
12.1
0.0
12.9
Pt. Change
6.2
0.0
(15.6)
0.0
(9.4)
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
542
$
$
2008
2007
$
488
576
443
479
572
2009
76.2 %
2008
2007
63.9 %
75.4
53.5 %
57.9
69.2
Commercial casualty is our largest business line. The decline in commercial casualty premiums reflected
the intensifying competition in the casualty market. In addition, premiums for this business line reflect
economic trends, including changes in underlying exposures, particularly for general liability coverages
where the premium amount is heavily influenced by economically-driven measures of risk exposure such as
sales volume.
The calendar year total loss and loss expense ratio increased during 2009 largely because of a lower level,
compared with 2008, of favorable development on prior accident year reserves. Factors contributing to the
2008 higher level of favorable prior accident year reserve development included refinements to our IBNR
reserve allocation, quarter-to-quarter reductions in actuarial reserve estimates, the introduction of an
additional umbrella liability reserving model, sooner-than-expected moderation in the inflation trend of
allocated loss expenses and unusual deviations from predictions of reserving methods and models.
The 2009 current accident year loss and loss expense ratio before catastrophe losses deteriorated slightly,
reflecting lower pricing per exposure and normal loss cost inflation.
Commercial Property
(Dollars in millions)
Commercial property:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
485
485
257
42
(5)
(11)
283
$
$
53.1 %
8.8
(1.1)
(2.2)
58.6 %
481
487
282
81
(7)
(3)
353
$
$
57.7 %
16.6
(1.3)
(0.4)
72.6 %
499
497
240
20
(10)
(9)
241
0.7
(0.5)
(8.6)
(47.9)
29.0
(336.3)
(19.7)
(3.6)
(2.0)
17.3
304.2
29.1
73.4
46.7
48.3 %
4.0
(2.0)
(1.8)
48.5 %
Pt. Change
(4.6)
(7.8)
0.2
(1.8)
(14.0)
Pt. Change
9.4
12.6
0.7
1.4
24.1
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
299
$
$
2008
2007
$
348
363
259
260
260
2009
61.9 %
2008
2007
71.5 %
74.3
52.2 %
52.3
52.3
Commercial property is our second largest business line. Net written premiums for 2009 increased slightly,
largely due to more reinsurance ceded premium in 2008, including $4 million to reinstate coverage for
our catastrophe reinsurance treaty. The overall declining trend in premium since 2007 also reflected
pricing declines.
Cincinnati Financial Corporation - 2009 10-K - Page 53
The calendar year loss and loss expense ratio improved compared with 2008, primarily due to lower
catastrophe losses. The 2008 ratio was also adversely affected by 3.4 percentage points for new losses and
case reserve increases greater than $250,000. Development on prior period reserves was relatively stable
for all periods shown.
The 2009 current accident year loss and loss expense ratio before catastrophe losses also improved
compared with 2008. A portion of the higher 2008 ratio was due to a higher loss expense allocation
because of the level of non-catastrophe weather-related losses. In addition, the refinement in the allocation
of IBNR reserves by accident year accounted for approximately 2 percentage points of the difference
between the 2007 and 2008 ratios.
Commercial Auto
(Dollars in millions)
Commercial auto:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
388
394
273
3
(20)
0
256
$
$
402
411
303
2
(8)
0
297
$
$
429
440
303
1
(25)
(1)
278
(3.4)
(4.1)
(9.9)
12.9
(146.2)
nm
(13.9)
(6.2)
(6.7)
(0.5)
240.5
67.6
nm
6.3
69.2 %
73.7 %
69.3 %
0.7
(5.0)
0.0
0.6
(2.0)
0.0
0.0
(5.8)
0.0
64.9 %
72.3 %
63.5 %
Pt. Change
(4.5)
0.1
(3.0)
0.0
(7.4)
Pt. Change
4.4
0.6
3.8
0.0
8.8
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
276
$
$
2008
2007
2009
2008
2007
$
292
305
293
298
304
69.9 %
71.0 %
74.3
66.7 %
67.7
69.3
The decline in commercial auto premiums over the three-year period reflected the downward pressure
exerted by the market on the pricing of commercial accounts. Commercial auto is one of the business lines
that we renew and price annually, so market trends may be reflected here more quickly than in other lines.
Commercial auto also experiences pricing pressure because it often represents the largest portion of
insurance costs for many commercial policyholders.
The calendar year loss and loss expense ratio improved during 2009 due in part to a higher amount of
favorable development on prior accident year reserves. The 2009 accident year loss and loss expense ratio
also improved, reflecting more favorable loss experience due in part to the general slump in U.S. economic
activity and also reflecting volatility in the number of commercial auto losses greater than $1 million.
Workers’ Compensation
(Dollars in millions)
Workers' compensation:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
323
326
355
0
48
0
403
$
$
108.8 %
0.0
14.7
0.0
123.5 %
382
375
342
0
(3)
0
339
$
$
378
373
326
0
(10)
0
316
(15.6)
(13.0)
4.0
nm
nm
nm
18.9
1.1
0.6
4.9
nm
75.0
nm
7.5
91.1 %
87.3 %
0.0
(0.7)
0.0
0.0
(2.7)
0.0
90.4 %
84.6 %
Pt. Change
17.7
0.0
15.4
0.0
33.1
Pt. Change
3.8
0.0
2.0
0.0
5.8
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
355
$
$
2008
2007
2009
2008
2007
$
331
342
310
305
326
108.8 %
88.1 %
91.1
83.0 %
81.7
87.3
Cincinnati Financial Corporation - 2009 10-K - Page 54
Workers’ compensation premiums declined sharply in 2009, primarily due to lower exposures from the
weak economy and more selective underwriting and the non-renewal of a number of policies in our worst
pricing tier. In addition, premiums resulting from audits of policyholder payroll levels declined $28 million,
reflecting the weak economy.
Since we pay a lower commission rate on workers’ compensation business, this line has a higher calendar
year loss and loss expense breakeven point than our other commercial business lines. Nonetheless, the
ratio was at an unprofitable level in each of the last three years, and management continues to work to
improve financial performance for this line. During 2009, we began using a predictive modeling tool to
improve risk selection and pricing capabilities. Predictive modeling increases pricing precision so that our
agents can better compete for the most desirable workers’ compensation business. We also added to our
staff of loss control field representatives, premium audit field representatives and field claims
representatives specializing in workers’ compensation risks. In early 2010, we implemented direct
reporting of workers’ compensation claims, allowing us to quickly obtain detailed information to promptly
assign the appropriate level of claims handling expertise for each case. Obtaining more information sooner
for specific claims allows for medical care appropriate to the nature of each injury, benefiting injured
workers, employers and agents while ultimately lowering overall loss costs.
The workers’ compensation business line includes our longest tail exposures, making initial estimates of
accident year loss and loss expenses incurred more uncertain. Due to the lengthy payout period of workers’
compensation claims, small shifts in medical cost inflation and payout periods could have a significant
effect on our potential future liability compared with our current projections. Our workers’ compensation
reserve analyses completed during the first half of 2009 indicated that loss cost inflation was higher than
previously estimated, leading us to make more conservative assumptions about future loss cost inflation
when estimating loss reserves, thereby significantly increasing losses incurred. Prior analyses attributed a
larger share of the rise in claim payments for recent accident years to exposure growth rather than loss cost
inflation. However, declining claim frequencies reflected in reserving data as of December 31, 2008,
indicated that exposure growth was less of a source of the rise in claim payments for recent accident years
than was loss cost inflation. The higher estimates of loss cost inflation derived from analyses during
2009 affected reserves estimated for many prior accident years. Accident years 2006 through 2008 had
net favorable development of $4 million, largely due to favorable development on the loss expense
component of the reserves. Accident years 2000 through 2005 had net unfavorable development of
$37 million, and accident years prior to 2000 had net unfavorable development of $15 million. Workers’
compensation prior accident year reserve development for full-year 2009 was unfavorable by $48 million
for all prior accident years in total compared with favorable development of $2 million for 2008. As
discussed in Property Casualty Insurance Loss and Loss Expense Reserves, including the table on Page 42
showing ranges for estimated reserves, the significant strengthening of reserves during 2009 moved the
carried reserves for workers’ compensation into the upper half of the range.
Specialty Packages
(Dollars in millions)
Specialty packages:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
148
147
84
21
1
(1)
105
$
$
56.9 %
14.2
0.3
(0.8)
70.6 %
145
144
87
23
(3)
(1)
106
$
$
60.8 %
15.6
(2.5)
(0.4)
73.5 %
146
146
80
6
0
0
86
1.7
2.4
(4.1)
(6.7)
nm
(85.0)
(1.6)
(0.5)
(1.3)
9.2
287.4
nm
nm
22.0
54.8 %
4.0
0.5
0.1
59.4 %
Pt. Change
(3.9)
(1.4)
2.8
(0.4)
(2.9)
Pt. Change
6.0
11.6
(3.0)
(0.5)
14.1
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
105
$
$
2008
2007
2009
2008
2007
$
106
110
89
87
86
71.1 %
73.9 %
76.4
61.0 %
59.9
58.8
Specialty packages premiums were relatively flat over the three-year period. Our commercial lines policy
processing system for businessowners policies, which are included in this business line, already had several
of the technology features we recently introduced to our agents with our new commercial lines policy
processing system, thereby meeting many of the ease of use requirements of our agencies.
Cincinnati Financial Corporation - 2009 10-K - Page 55
The calendar year and accident year loss and loss expense ratios reflected the volatility in catastrophe
losses over the three-year period. In addition, pricing reductions and normal loss cost inflation continued to
put upward pressure on the ratios.
Surety and Executive Risk
(Dollars in millions)
Surety and executive risk:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
101
104
76
0
(3)
0
73
$
$
107
107
71
0
7
0
78
$
$
102
100
41
0
1
0
42
(5.1)
(3.5)
6.8
nm
nm
nm
(6.4)
4.0
7.7
75.2
nm
494.7
nm
87.0
73.2 %
66.1 %
40.6 %
0.0
(2.7)
0.0
0.0
6.5
0.0
0.0
1.2
0.0
70.5 %
72.6 %
41.8 %
Pt. Change
7.1
0.0
(9.2)
0.0
(2.1)
Pt. Change
25.5
0.0
5.3
0.0
30.8
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
76
$
$
2008
2007
2009
2008
2007
$
69
71
63
54
41
73.2 %
64.5 %
66.1
63.6 %
54.3
40.6
Surety and executive risk premiums declined in 2009 as we non-renewed many policies in an effort to
improve the quality of the financial institution portion of this book of business. Prior to the credit crisis in
2008, this line of business had been growing in response to our marketing of these products.
Director and officer liability coverage accounted for 60.3 percent of surety and executive risk premiums in
2009 compared with 58.9 percent in 2008 and 62.3 percent in 2007. We have actively managed the
potentially high risk of writing director and officer liability by:
Marketing primarily to nonprofit organizations, which accounted for approximately 70 percent of the
director and officer liability policies we wrote in 2009.
Limiting the number of for-profit policies. At year-end 2009, our in-force director and officer liability
policies provided coverage to 14 non-financial publicly traded companies, including two Fortune 1000
companies. We also provided this coverage to approximately 500 banks, savings and loans and other
financial institutions.
o The majority of these financial institution policyholders are smaller community banks, and we
believe they have no unusual exposure to credit-market concerns, including subprime
mortgages. Based on new policy data or information from the most recent policy renewal, only
14 of our bank and savings and loan policyholders have assets greater than $2 billion, only 22
have assets between $1 billion and $2 billion; and 41 have assets between $500 million and
$1 billion.
Writing on a claims-made basis, which normally restricts coverage to losses reported during the policy
term.
Providing limits no higher than $10 million with facultative or treaty reinsurance in place in 2010 to
cover losses greater than $6 million.
The calendar year and current accident year loss and loss expense ratios rose substantially in 2008 and
remained high in 2009, driven by director and officer new losses and case reserve increases greater than
$250,000. During 2009, there were 37 new director and officer losses and case reserve increases,
compared with 38 in 2008 and 20 in 2007. This added approximately $36 million to loss and loss
expenses compared with $43 million in 2008 and $9 million in 2007. The higher level in both 2009 and
2008 was largely from claims related to prior lending practices at financial institutions. To address the
potential risk inherent in the financial institutions book of our surety and executive risk business line
moving forward, we continue to work with our agents to limit the number of new director and officer
policies for financial institutions, in addition to using credit rating and other metrics to carefully re-
underwrite in-force policies when they are considered for renewal.
Cincinnati Financial Corporation - 2009 10-K - Page 56
Machinery and Equipment
(Dollars in millions)
Machinery and equipment:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
32
31
9
0
(2)
0
7
$
$
30
29
11
0
1
0
12
$
$
29
28
10
0
(2)
0
8
7.5
7.3
(19.9)
nm
nm
nm
(45.4)
3.5
3.1
10.9
nm
nm
nm
57.7
26.9 %
36.1 %
0.3
(5.8)
0.2
0.9
5.5
0.0
21.6 %
42.5 %
33.6 %
0.0
(5.5)
(0.3)
27.8 %
Pt. Change
(9.2)
(0.6)
(11.3)
0.2
(20.9)
Pt. Change
2.5
0.9
11.0
0.3
14.7
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
9
$
$
2008
2007
2009
2008
2007
$
10
11
9
10
10
27.2 %
35.6 %
37.0
32.0 %
34.2
33.6
Machinery and equipment premiums continued to rise in 2009. Because of the relatively small size of this
business line, the calendar year and accident year loss and loss expense ratios can fluctuate substantially.
PERSONAL LINES INSURANCE RESULTS OF OPERATIONS
Overview -- Three-Year Highlights
(Dollars in millions)
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Underwriting expenses
Underwriting (loss) profit
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Underwriting expenses
Combined ratio
Years ended December 31,
2008
2007
2009
$
685
$
689
$
$
485
106
(45)
5
551
215
(81)
$
70.9 %
15.4
(6.6)
0.7
80.4
31.4
498
99
(51)
1
547
224
(82)
$
72.2 %
14.4
(7.3)
0.1
79.4
32.5
111.8 %
111.9 %
714
459
20
(30)
(11)
438
233
43
64.3 %
2.8
(4.3)
(1.5)
61.3
32.6
93.9 %
Combined ratio
Contribution from catastrophe losses and prior years
reserve development
Combined ratio before catastrophe losses and prior
years reserve development
111.8 %
111.9 %
93.9 %
9.5
7.2
(3.0)
102.3 %
104.7 %
96.9 %
2009-2008
Change %
2008-2007
Change %
(0.6)
(3.4)
(2.4)
6.9
9.9
325.7
0.7
(4.1)
1.9
8.7
396.4
(67.6)
nm
25.2
(3.9)
nm
Pt. Change
Pt. Change
(1.3)
1.0
0.7
0.6
1.0
(1.1)
(0.1)
(0.1)
2.3
(2.4)
7.9
11.6
(3.0)
1.6
18.1
(0.1)
18.0
18.0
10.2
7.8
Performance highlights for the personal lines segment include:
Premiums – Very strong competition in our personal lines markets continued in 2009 and we
continued to adjust pricing in an effort to return to consistent profitability in our personal lines segment.
Net written premiums grew slightly, driven by new business growth that included expansion into new
states where we previously offered only commercial lines policies. Industry average written premium
growth was estimated at negative 1.1 percent in 2009 and negative 0.7 percent in 2008 after being
flat in 2007.
Combined ratio – The combined ratio improved slightly in 2009, reflecting in part improved pricing,
following substantial deterioration in 2008. The level of catastrophe losses remained high in 2009, and
the current accident year loss and loss expense ratio remained fairly steady, once refinements made to
the IBNR reserve allocation in 2008, noted below, are taken into account. In 2008, the current accident
Cincinnati Financial Corporation - 2009 10-K - Page 57
year loss and loss expense ratio before catastrophe losses also rose substantially, in part due to
approximately $20 million, or 2.9 percentage points, from refinements made to the allocation of IBNR
reserves by accident year.
Our personal lines statutory combined ratio was 111.4 percent in 2009, 111.6 percent in 2008 and
94.7 percent in 2007. By comparison, the estimated industry personal lines combined ratio was
101.0 percent in 2009, 103.6 percent in 2008 and 96.1 percent in 2007. Our concentration of
business in areas hard-hit by catastrophe events contributed to recent results that differed from the
overall industry, an issue we are addressing in part through geographic expansion as noted below. The
contribution of catastrophe losses to our personal lines statutory combined ratio was 16.1 percentage
points in 2009, 14.5 percent points in 2008 and 1.3 percentage points in 2007, compared to an
estimated 4.5, 7.5, and 2.1 percentage points, respectively, for the industry.
Personal Lines Insurance Premiums
(Dollars in millions)
Agency renewal written premiums
Agency new business written premiums
Other written premiums
Net written premiums
Unearned premium change
Earned premiums
Years ended December 31,
2008
2007
2009
$
$
642
75
(26)
691
(6)
685
$
$
672
42
(29)
685
4
689
$
$
690
38
(24)
704
10
714
2008-2007
2009-2008
Change % Change %
(2.5)
9.5
(22.5)
(2.7)
(53.2)
(3.4)
(4.5)
80.6
11.1
0.9
nm
(0.6)
Personal lines insurance is a strategic component of our overall relationship with many of our agencies and
an important component of our agencies’ relationships with their clients. We believe agents recommend
Cincinnati personal insurance products for their value-oriented clients who seek to balance quality and price
and who are attracted by our superior claims service and the benefits of our package approach.
Our personal lines policy retention and new business levels have remained at higher levels following
introduction in recent years of a limited program of policy credits for personal auto and homeowner pricing
in most of the states in which we operate. The program provided credits for eligible new and renewal
policyholders identified as above-average quality risks. Additional pricing and credit changes were
implemented in early 2009, further improving pricing for the best accounts, which should help us retain and
attract even more of our agents’ preferred business.
Our personal lines new business written by our agencies rose significantly in 2009 as the number of agency
locations writing our personal lines rose by 133, or 14.4 percent, following an increase of 136 agency
locations in 2008. Since early 2008, we have worked to improve our geographic diversification by
expanding our personal lines operation to several states less prone to catastrophes. There are seven states
where we began writing business or significantly expanded our personal lines product offerings and
automation capabilities beginning in 2008, and they accounted for $13 million of our 2009 increase in our
personal lines new business written premiums. Those seven states are Arizona, Idaho, Maryland, Montana,
North Carolina, South Carolina, and Utah.
For the three-year period, other written premiums, primarily premiums that are ceded to reinsurers and that
lower our net written premiums, remained relatively stable. Additional premiums ceded to reinsurers to
reinstate our catastrophe reinsurance treaty contributed $9 million to other written premiums in 2008.
Personal Lines Insurance Loss and Loss Expenses
Loss and loss expenses include both net paid losses and reserve changes for unpaid losses as well as the
associated loss expenses. Catastrophe losses were unusually high during 2009 and 2008, and also are
inherently volatile, as discussed above and in Consolidated Property Casualty Insurance Results of
Operations, Page 46. Development on loss and loss expense reserves for prior accident years continued to
trend favorably in 2009 as discussed in Personal Lines Insurance Segment Reserves, Page 77.
The increase in the current accident year loss and loss expense ratio before catastrophe losses since
2007 reflects the pricing factors discussed above, normal loss cost inflation and higher non-catastrophe
weather-related losses. During 2009, one unusually large fire loss for our homeowner line of business
contributed $5 million to personal lines segment losses. In addition, refinements made to the allocation of
IBNR reserves by accident year increased the 2008 ratio.
(Dollars in millions)
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
591
$
$
2008
2007
2009
2008
2007
$
575
597
468
480
478
86.3 %
83.4 %
86.6
65.6 %
67.3
67.0
The effect on the loss and loss expense ratio from new losses and case reserve increases greater than
$250,000, net of reinsurance, was higher in 2009 than it was in 2008. Our analysis indicated no
unexpected concentration of these losses and reserve increases by risk category, geographic region, policy
inception, agency or field marketing territory.
Cincinnati Financial Corporation - 2009 10-K - Page 58
Personal Lines Insurance Losses by Size
(Dollars in millions)
New losses greater than $4,000,000
New losses $1,000,000-$4,000,000
New losses $250,000-$1,000,000
Case reserve development above $250,000
Total large losses incurred
Other losses excluding catastrophe losses
Catastrophe losses
Total losses incurred
Ratios as a percent of earned premiums:
New losses greater than $4,000,000
New losses $1,000,000-$4,000,000
New losses $250,000-$1,000,000
Case reserve development above $250,000
Total large losses incurred
Other losses excluding catastrophe losses
Catastrophe losses
Total loss ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
$
$
5
17
48
19
89
281
111
481
$
$
0.7 %
2.5
6.9
2.8
12.9
41.1
16.2
70.2 %
5
16
44
16
81
295
100
476
$
$
0.7 %
2.3
6.4
2.3
11.7
42.8
14.5
69.0 %
0
28
44
19
91
279
10
380
0.0 %
3.9
6.2
2.7
12.8
39.1
1.3
53.2 %
2008-2007
Change %
nm
(42.2)
1.3
(20.1)
(11.0)
5.6
958.8
25.4
0.0
8.4
6.7
24.7
10.0
(4.4)
10.4
1.1
Pt. Change
Pt. Change
0.0
0.2
0.5
0.5
1.2
(1.7)
1.7
1.2
0.7
(1.6)
0.2
(0.4)
(1.1)
3.7
13.2
15.8
Personal Lines Insurance Underwriting Expenses
(Dollars in millions)
Commission expenses
Underwriting expenses
Total underwriting expenses
Ratios as a percent of earned premiums:
Commission expenses
Underwriting expenses
Total underwriting expense ratio
$
$
Years ended December 31,
2008
2007
2009
136
79
215
$
$
19.8 %
11.6
31.4 %
136
88
224
$
$
145
88
233
19.7 %
12.8
32.5 %
20.3 %
12.3
32.6 %
2009-2008
Change %
(0.2)
(10.1)
(4.1)
Pt. Change
0.1
(1.2)
(1.1)
2008-2007
Change %
(6.4)
0.4
(3.9)
Pt. Change
(0.6)
0.5
(0.1)
Personal lines commission expense as a percent of earned premium for 2009 was essentially flat
compared with 2008. The decrease in the commission expenses ratio in 2008 reflected a lower level of our
profit-sharing, or contingent commissions, which are primarily based on the profitability of an agency’s
aggregate property casualty book of Cincinnati business.
Non-commission underwriting expenses declined in 2009 primarily due to lower depreciation expense
on previously capitalized software expenditures. In 2008 there was an unusual expense of $3 million due
to a pension charge. Refinements in the allocation of expenses between our commercial lines and
personal lines segments also contributed to minor variations between year-to-year comparisons in the
non-commission underwriting expenses.
Personal Lines Insurance Outlook
A.M. Best estimates industrywide personal lines written premiums may rise approximately 1.8 percent in
2010, with the combined ratio estimated at 100.3 percent. With improvement in our new business levels
and by maintaining our strong policy retention rate along with rate increases in the homeowner line
effected in late 2009, we expect our growth rate to be slightly higher than the industry target for 2010. In
Item 1, Strategic Initiatives, Page 8, we discuss the initiatives we are implementing to address the
unsatisfactory performance of our personal lines segment, in particular the homeowner line of business.
We also describe steps that will enhance our response to the changing marketplace. We are aware that our
personal lines pricing and loss activity are at levels that could put achievement of our corporate financial
objectives at risk if those trends continue. We discuss our overall outlook for our property casualty
insurance operations in the Executive Summary, Page 34.
Personal Lines of Business Analysis
We prefer to write personal lines coverages within accounts that include both auto and homeowner
coverages as well as coverages from the other personal business line. As a result, we believe that the
personal lines segment is best measured and evaluated on a segment basis. However, we provide
line-of-business data to summarize growth and profitability trends separately for each line. The accident
year loss data provides current estimates of incurred loss and loss expenses and corresponding ratios over
the most recent three accident years. Accident year data classifies losses according to the year in which the
corresponding loss events occur, regardless of when the losses are actually reported, recorded or paid. For
2009, the personal line of business that exhibited the most significant adverse profitability trend was
homeowner. As discussed above, we continue to take action to improve pricing per risk and overall rates,
which is expected to improve future profitability trends. In addition, we anticipate that the unusually high
Cincinnati Financial Corporation - 2009 10-K - Page 59
catastrophe loss level of 2009 may return nearer to the historical average, with the long-term future
catastrophe loss ratio improving due to our gradual geographic diversification into states less prone to
catastrophe losses.
Personal Auto
(Dollars in millions)
Personal auto:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
324
319
224
3
(6)
0
221
$
$
70.2 %
1.0
(2.0)
(0.2)
69.0 %
320
325
226
4
(12)
0
218
$
$
69.4 %
1.2
(3.4)
0.0
67.2 %
332
342
225
1
5
(3)
228
1.3
(1.7)
(0.6)
(23.7)
42.7
nm
0.9
(3.7)
(5.0)
0.3
266.3
nm
nm
(4.4)
65.8 %
0.3
1.6
(0.9)
66.8 %
Pt. Change
0.8
(0.2)
1.4
(0.2)
1.8
Pt. Change
3.6
0.9
(5.0)
0.9
0.4
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
227
$
$
2008
2007
2009
2008
2007
$
227
230
234
237
226
71.2 %
69.8 %
70.6
68.3 %
69.2
66.1
Net written premiums for personal auto increased slightly in 2009 as strong new business growth offset
pricing decreases taken in early 2009 and business lost due to normal attrition. We continue to monitor
and modify selected rates and credits to address our competitive position.
The calendar year loss and loss expense ratio rose slightly over the three-year period. In recent years, we
have seen generally higher costs for liability claims, including severe injuries, and we have sought rate
increases for liability coverages that partially offset price decreases for physical damage coverages.
Price reductions, in part reflecting our trend toward a higher quality book of business, combined with
normal loss cost inflation as the primary drivers in the rise in the accident year loss and loss expense ratio
before catastrophe losses since 2007. The 2008 accident year loss and loss expense ratio also reflected
refinements made to our IBNR reserve allocation by accident year that contributed approximately
4 percentage points.
Homeowner
(Dollars in millions)
Homeowner:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
275
276
202
96
(5)
5
298
$
$
73.0 %
34.7
(1.6)
1.7
107.8 %
277
277
194
89
(9)
1
275
$
$
69.9 %
32.1
(3.2)
0.4
99.2 %
284
285
161
17
(3)
(7)
168
(0.6)
(0.4)
4.1
7.8
49.7
278.7
8.3
(2.5)
(2.6)
20.5
416.6
(235.4)
nm
63.7
56.5 %
6.0
(1.0)
(2.5)
59.0 %
Pt. Change
3.1
2.6
1.6
1.3
8.6
Pt. Change
13.4
26.1
(2.2)
2.9
40.2
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
298
$
$
2008
2007
2009
2008
2007
$
281
283
180
177
178
107.7 %
101.5 %
102.0
63.3 %
62.3
62.5
Premiums for 2009 were relatively flat compared with 2008. Both years were lower than 2007 and
reflected improved new business levels offset by higher reinsurance premiums in both years. Premiums
ceded for reinsurance, which reduce premium revenue, were $22 million in 2009; $26 million in 2008,
Cincinnati Financial Corporation - 2009 10-K - Page 60
including a reinstatement premium of $8 million; and $23 million in 2007. The pricing changes of the past
several years have had a positive effect on policyholder retention and new business activity. We continue to
monitor and modify selected rates and credits to address our competitive position and to achieve long-term
profitability. Implementation of predictive modeling has provided additional pricing points to target
profitability. Various rate changes were implemented beginning in October 2009, including rate increases
that respond in part to weather-related loss trends as well as other trends in loss costs. The increases for
the homeowner line of business averaged approximately 6 percent in affected states, although some
individual policies will see renewal increases in the double-digit range. These actions, in addition to
geographic diversification, are important steps we are taking to improve homeowner results.
The calendar year loss and loss expense ratio over the past three years fluctuated with catastrophe losses,
non-catastrophe weather-related losses and other large losses. Catastrophe losses have been above our
expected range in recent years, averaging 34.5 percent of homeowner earned premium from 2008 to
2009, compared with the most recent 10-year average of 21.9 percent.
The current accident year loss and loss expense ratio before catastrophe losses remained high in 2009, in
part due to the same non-catastrophe weather related losses and other large losses that affected the
calendar year result. Non-catastrophe weather-related losses contributed about 14.0 percentage points to
the 2009 ratio and about 5 percentage points to the 2008 ratio. In addition, the refinements made to our
IBNR reserve allocation by accident year and a lower estimate of salvage and subrogation reserves raised
the 2008 ratio by about 2 percentage points.
Other Personal
(Dollars in millions)
Other personal:
Written premiums
Earned premiums
Loss and loss expenses from:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expenses
Ratios as a percent of earned premiums:
Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident year catastrophe losses
Total loss and loss expense ratio
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
$
$
92
90
60
7
(34)
0
33
$
$
88
87
79
6
(30)
(1)
54
$
$
88
87
72
2
(33)
0
41
4.7
3.1
(23.4)
15.0
(14.4)
nm
(38.8)
0.6
0.1
8.6
271.0
8.4
nm
32.5
66.9 %
7.7
(38.3)
0.6
36.9 %
89.9 %
6.9
(34.4)
(0.2)
62.2 %
82.9 %
1.9
(37.6)
(0.2)
47.0 %
Pt. Change
(23.0)
0.8
(3.9)
0.8
(25.3)
Pt. Change
7.0
5.0
3.2
0.0
15.2
Accident year loss and loss expenses incurred and ratios to earned premiums:
Accident Year:
as of December 31, 2009
as of December 31, 2008
as of December 31, 2007
2009
67
$
$
2008
2007
2009
2008
2007
$
67
85
54
66
74
74.6 %
76.8 %
96.8
62.2 %
76.1
84.8
Other personal premiums increased in 2009 reflecting the growth in our personal auto and homeowner
lines before the effects of reinsurance. Most of our other personal coverages are endorsed to homeowner or
auto policies.
The calendar year and accident year loss and loss expense ratio for other personal improved in 2009.
Reserve development on prior accident years can fluctuate significantly for this business line because
personal umbrella liability is a major component of other personal losses.
Cincinnati Financial Corporation - 2009 10-K - Page 61
LIFE INSURANCE RESULTS OF OPERATIONS
Overview -- Three-Year Highlights
Performance highlights for the life insurance segment include:
Revenues – Driven by higher term life insurance premiums, earned premiums have grown over the past
three years. Gross in-force policy face amounts increased to $69.815 billion at year-end 2009 from
$65.888 billion at year-end 2008 and $61.875 billion at year-end 2007.
Profitability – The life insurance segment frequently reports only a small profit or loss because most of
its investment income is included in investment segment results. We include only investment income
credited to contract holders (interest assumed in life insurance policy reserve calculations) in life
insurance segment results. The segment reported a $2 million profit in 2009.
Life Insurance Results
(In millions)
Earned premiums
Separate account investment management fees
Total revenues
Contract holders' benefits incurred
Investment interest credited to contract holders
Operating expenses incurred
Total benefits and expenses
Life insurance segment profit
Years ended December 31,
2008
2009
2007
2009-2008
Change %
2008-2007
Change %
$
$
143
-
143
160
(69)
50
141
2
$
$
126
2
128
142
(63)
45
124
4
$
$
125
4
129
133
(59)
52
126
3
13.0
nm
11.5
13.3
10.0
9.1
13.5
(52.7)
0.8
(56.0)
(1.1)
6.1
(5.2)
(12.8)
(1.2)
0.9
Life Insurance Growth
We market term, whole and universal life products, fixed annuities and disability income products.
In addition, we offer term, whole and universal life and disability insurance to employees at their worksite.
These products provide our property casualty agency force with excellent cross-serving opportunities for
both commercial and personal accounts.
Earned premiums increased in 2009 largely because of growth in our term and universal life insurance
business. Earned premiums from term insurance grew $10 million, or 13.4 percent, and earned premiums
from universal life insurance grew $4 million, or 17.8 percent.
Separate account investment management fee income contributed less than $1 million to total revenue in
2009, compared with a $2 million contribution in 2008 and $4 million in 2007. These fees declined
primarily because of a net realized capital loss sharing agreement between the separate account and the
general account.
Over the past several years, we have worked to maintain a portfolio of simple, yet competitive products,
primarily under the LifeHorizons banner. Our product development efforts emphasize death benefit
protection and guarantees. Distribution expansion within our property casualty insurance agencies remains
a high priority. In the past several years, we have added life field marketing representatives for the western,
southeastern and northeastern states. Our 32 life field marketing representatives work in partnership with
our more than 100 property casualty field marketing representatives. Approximately 70 percent of our term
and other life insurance product premiums were generated through our property casualty insurance agency
relationships.
Life Insurance Profitability
Although we exclude most of our life insurance company investment income from investment
segment results, we recognize that assets under management, capital appreciation and investment
income are integral to evaluation of the success of the life insurance segment because of the long
duration of life products. On a basis that includes investment income and realized gains or losses from
life insurance-related invested assets, the life insurance company reported a net profit of $22 million in
2009, compared with a net loss of $19 million in 2008 and a net profit of $65 million in 2007. The life
insurance company portfolio had after-tax realized investment losses of $13 million in 2009, including
$15 million in other-than-temporary impairment charges, compared with after-tax realized investment
losses of $58 million in 2008, which included $66 million in other-than-temporary impairment charges.
Realized investment losses were minimal in 2007, when we reported after-tax realized investment gains of
$26 million. Realized investment gains and losses are discussed under Investment Results of Operations,
Page 64.
Life segment expenses consist principally of:
Contract holders’ (policyholders’) benefits incurred related to traditional life and interest-sensitive
products accounted for 76.4 percent of 2009 total benefits and expenses compared with 75.7 percent
in 2008 and 71.9 percent in 2007. Total benefits and expenses rose due to net death claims that
increased but remained within our range of pricing expectations.
Cincinnati Financial Corporation - 2009 10-K - Page 62
Operating expenses incurred, net of deferred acquisition costs, accounted for 23.6 percent of 2009
total benefits and expenses compared with 24.3 percent in 2008 and 28.1 percent in 2007. Operating
expenses increased principally because of the level of commission expense associated with new term
life insurance and fixed annuity policies, partially offset by deferred acquisition costs related to these
products.
Life segment profitability depends largely on premium levels, the adequacy of product pricing, underwriting
skill and operating efficiencies. Life segment results include only investment interest credited to contract
holders (interest assumed in life insurance policy reserve calculations). The remaining investment income is
reported in the investment segment results. The life investment portfolio is managed to earn target spreads
between earned investment rates on general account assets and rates credited to policyholders. We
consider the value of assets under management and investment income for the life investment portfolio as
key performance indicators for the life insurance segment.
We seek to maintain a competitive advantage with respect to benefits paid and reserve increases by
consistently achieving better than average claims experience due to skilled underwriting. Commissions paid
by the life insurance operation are on par with industry averages.
During the past several years, we have invested in imaging and workflow technology and have significantly
improved application processing. We have achieved process efficiencies while improving our service. These
efficiencies have played a significant role in cost containment and in our ability to increase total premiums
and policy count over the past 10 years with minimal headcount additions.
Life Insurance Outlook
Life insurer balance sheets strengthened nicely in 2009 after weathering a difficult 2008. Many companies
increased prices or exited selected lines of business to preserve and enhance valuable capital. Our strong
surplus position and straight-forward portfolio of products allowed us to maintain our pricing and continue
to offer the products and services upon which our agents have come to rely. This strategy led to strong
growth in our life and annuity lines in 2009; we expect this trend will continue with respect to life sales but
expect some moderation with respect to annuity sales in 2010.
Our property casualty agencies remain the main distribution system for our life insurance segment, and we
continue to emphasize securing an increasing share of the life insurance premium produced by these
agencies. While other life insurers continue to expand nontraditional distribution channels such as direct
sales, we intend to market through agencies affiliated with our property casualty insurance operations or
independent life-only agencies. In 2009 our property casualty agencies produced 70 percent and our
life-only agencies 30 percent of our life insurance premium. Term insurance continues to fit well with the
sales goals of both our property casualty and life-only agencies and remains our largest product line. We
continue to introduce new term products with features our agents tell us are important. We will complete a
comprehensive review of our term portfolio as well as introduce a new second-to-die universal life product
in 2010. We continue to emphasize the cross-serving opportunities of our worksite products for our property
casualty agencies’ commercial accounts.
As we seek to improve internal efficiencies, we are consolidating our legacy life insurance administrative
systems into a single system. We anticipate this effort will be completed by mid-2011. We are also
exploring online initiatives including intelligent electronic applications. We expect these projects to directly
affect our ability to increase revenue and reduce expenses.
Current statutory laws and regulations require life insurers to hold redundant reserves, particularly for
preferred risk underwriting classes. While these redundant reserves have no direct effect on GAAP results,
they depress statutory earnings and require a large commitment of capital. Redundant reserves are a
significant challenge, not just for our life insurance operations, but for all writers of term insurance and
universal life insurance with secondary guarantees.
The National Association of Insurance Commissioners recognizes the problems caused by redundant
reserves and is considering a principles-based reserving system rather than the current formulaic one.
While still capturing all material risks, a principles-based system would allow a company to use its own
experience, subject to credibility standards and appropriate margins for uncertainty. Also, under the
proposed principles-based system, the insurer would fully document and disclose all of its assumptions and
methods to regulatory officials.
Cincinnati Financial Corporation - 2009 10-K - Page 63
INVESTMENT RESULTS OF OPERATIONS
Overview -- Three-Year Highlights
The investment segment contributes investment income and realized gains and losses to results of
operations. Investments provide our primary source of pretax and after-tax profits.
Investment income – Pretax investment income declined 6.8 percent in 2009, primarily because of
prior year dividend cuts in our common stock portfolio. Pretax investment income declined
11.6 percent in 2008, primarily because of dividend reductions by common and preferred holdings,
including reductions during the year on positions subsequently sold or reduced. After-tax investment
income declined 11.3 percent in 2009 compared with 10.9 percent in 2008. This after-tax decline has
been primarily driven by the above-mentioned dividend reductions.
Realized investment gains and losses – We reported realized investment gains in all three years,
largely due to investment sales that were discretionary in timing and amount. Those sales were
somewhat offset in 2009 and 2008, respectively, by $131 million and $510 million of
other-than-temporary impairment charges for the write-down of 50 securities in 2009 and
126 securities in 2008.
Investment Results
(In millions)
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
Total investment income, net of expenses, pre-tax
Investment interest credited to contract holders
Realized investment gains and losses summary:
Realized investment gains and losses
Change in fair value of securities with embedded derivatives
Other-than-temporary impairment charges
Total realized investment gains and losses
Investment operations profit
$
$
501 $
(69)
440
27
(131)
336
768 $
537 $
(63)
686
(38)
(510)
138
612 $
608
(59)
409
(11)
(16)
382
931
(6.8)
(10.0)
(11.6)
(5.2)
(35.8)
nm
74.3
144.5
25.5
67.6
(243.8)
nm
(64.0)
(34.2)
Investment Income
The primary drivers of investment income were:
Interest income rose again in 2009 as we increased our allocation of investments to fixed maturity
securities. At year-end 2009, the fixed maturities fair value was 104.5 percent of book value compared
with 96.2 percent at year-end 2008.
Dividend income declined 50.8 percent in 2009 after declining 30.5 percent in 2008 and rising in
2007. During 2008, we reduced the size of our common stock portfolio by more than 50 percent in
response to actual or anticipated dividend reductions as well as for the implementation of a risk
management program.
We are investing available cash flow in both fixed income and equity securities in a manner that we believe
balances current income needs with longer-term growth goals.
(In millions)
Investment income:
Interest
Dividends
Other
Investment expenses
Total investment income, net of expenses, pre-tax
Income taxes
Total investment income, net of expenses, after-tax
Effective tax rate
Average invested assets
Average yield pre-tax
Average yield after-tax
$
$
$
Years ended December 31,
2008
2007
2009
2009-2008
Change %
2008-2007
Change %
402 $
100
7
(8)
501
(118)
383 $
326 $
204
14
(7)
537
(106)
431 $
308
294
15
(9)
608
(124)
484
23.1
(50.8)
(53.3)
(5.2)
(6.8)
(11.5)
(11.3)
6.0
(30.5)
(4.5)
12.6
(11.6)
14.6
(10.9)
23.6%
19.7%
20.4%
10,550 $
11,193 $
13,224
4.7%
3.6%
4.8%
3.9%
4.6%
3.7%
Net Realized Investment Gains and Losses
Net realized investment gains and losses are made up of realized investment gains and losses on the sale
of securities, changes in the valuation of embedded derivatives within certain convertible securities and
other-than-temporary impairment charges. These three areas are discussed below.
Investment gains or losses are recognized upon the sales of investments or as otherwise required under
GAAP. The timing of realized gains or losses from sales can have a material effect on results in any quarter.
Cincinnati Financial Corporation - 2009 10-K - Page 64
However, such gains or losses usually have little, if any, effect on total shareholders’ equity because most
equity and fixed maturity investments are carried at fair value, with the unrealized gain or loss included as a
component of other comprehensive income.
Realized Investment Gains and Losses
As appropriate, we buy, hold or sell both fixed-maturity and equity securities on an ongoing basis to help
achieve our portfolio objectives. Pretax realized investment gains in the past three years largely were due to
the sale of equity holdings.
Net realized investment gains and losses totaling $440 million for the year ended December 31, 2009,
reflected:
$624 million in realized gains from equity sales including $161 million from the merger of Wyeth with
Pfizer (NYSE: PFE); $133 million from the sale of ExxonMobil (NYSE: XOM); $100 million from the sale
of Procter & Gamble; $67 million from the sale of Fifth Third Bancorp (NASDAQ: FITB); $52 million from
the sale of Piedmont Natural Gas (NYSE: PNY); and $111 million from the sale of various other equity
holdings.
$162 million in realized losses from the sales of various equity securities, including $52 million from
the sale of General Electric Co. (NYSE: GE). These realized losses partially offset the $624 million in
realized gains from equity sales.
$15 million in net losses from fixed-maturity sales and calls.
$7 million in other net losses, including $6 million from a write-off of an other invested asset.
In 2008, most of the gain was due to sales of holdings of common and preferred stocks of financial
services issuers, to reduce our historical weighting in financial sector securities. The majority of these
holdings were sold following reductions or elimination of their cash dividends to shareholders. Because of
our low cost basis, we were able to record gains on many of these sales despite the decline in overall stock
market values during 2008. Realized gains were lower in 2007, although we chose to take gains from
partial sales of selected holdings and to sell other holdings because of general credit concerns that began
in the subprime mortgage market and spread to other areas in the homebuilding and related industries
over the course of 2007.
We generally purchase fixed income securities with the intention to hold until maturity. Securities that no
longer meet our investment criteria, usually due to a change in credit fundamentals, are divested.
Change in the Valuation of Securities with Embedded Derivatives
We have a small portfolio of convertible preferred stocks and bonds, which have an embedded derivative
component. In 2009 we recorded $27 million in fair value realized gains compared with $38 million and
$11 million in fair value declines for 2008 and 2007. These changes in fair value were due to the
application of ASC 815-15-25, which allows us to account for the entire hybrid financial instrument at fair
value, with changes recognized in realized investment gains and losses. The changes in fair values are
recognized in net income in the period they occur. See the discussion of Derivative Financial Instruments
and Hedging Activities in Item 8, Note 1 of the Consolidated Financial Statements, Page 94, for details on
the accounting for convertible security embedded options.
Other-than-temporary Impairment Charges
In 2009, we recorded $131 million in write-downs of 50 securities that we deemed had experienced an
other-than-temporary decline in fair value versus $510 million for 126 securities in 2008 and $16 million in
2007. The factors we consider when evaluating impairments are discussed in Critical Accounting
Estimates, Asset Impairment, Page 42. The other-than-temporary impairment charges in 2009
approximated 1.2 percent of our total invested assets at year-end compared with 5.7 percent for 2008.
Other-than-temporary impairment charges also include unrealized losses of holdings that we intend to sell
but have not yet completed a transaction.
Cincinnati Financial Corporation - 2009 10-K - Page 65
Other-than-temporary impairment charges from the investment portfolio by the asset class we described in
Item 1, Investments Segment, Page 18, are summarized below:
(Dollars in millions)
Taxable fixed maturities:
Impairment amount
New book value
Percent to total owned
Number of securities impaired
Percent to total owned
Tax-exempt fixed maturities:
Impairment amount
New book value
Percent to total owned
Number of securities impaired
Percent to total owned
Common equities:
Impairment amount
New book value
Percent to total owned
Number of securities impaired
Percent to total owned
Preferred equities:
Impairment amount
New book value
Percent to total owned
Number of securities impaired
Percent to total owned
Total:
Impairment amount
New book value
Percent to total owned
Number of securities impaired
Percent to total owned
Years ended December 31,
2008
2007
2009
$
$
$
$
$
$
$
$
$
$
(61)
81
$
$
2 %
37
3 %
$
$
(1)
3
0 %
2
0 %
(59)
48
$
$
2 %
8
16 %
$
$
(10)
5
7 %
3
12 %
(131)
137
$
$
1 %
50
2 %
(162)
187
$
$
6 %
86
10 %
$
$
(1)
1
0 %
1
0 %
(214)
87
$
$
5 %
9
18 %
$
$
(133)
98
52 %
30
86 %
(510)
373
$
$
5 %
126
6 %
(14)
46
1 %
18
2 %
0
0
0 %
0
0 %
(2)
2
0 %
2
4 %
0
0
0 %
0
0 %
(16)
48
1 %
20
1 %
Other-than-temporary impairment charges from the investment portfolio by industry are summarized
as follows:
(In millions)
Fixed maturities:
Financial
Services cyclical
Real estate
Consumer cyclical
Other
Total fixed maturities
Common equities:
Industrials
Consumer discretionary
Material
Health
Financial
Real estate
Total common equities
Preferred equities:
Financial
Other
Total preferred equities
Total
Years ended December 31,
2009
2008
2007
$
$
$
(30)
(14)
(11)
(5)
(2)
(62)
(35)
(10)
(8)
(6)
0
0
(59)
(10)
0
(10)
(131)
$
(72)
(17)
(49)
(14)
(11)
(163)
0
0
0
(30)
(184)
0
(214)
(132)
(1)
(133)
(510)
$
$
(4)
(6)
0
(1)
(3)
(14)
0
0
0
0
0
(2)
(2)
0
0
0
(16)
The decrease in other-than-temporary impairment charges in 2009 was largely due to the improvement in
values as asset markets rebounded. The increase in other-than-temporary impairment charges in 2008 was
largely due to write-downs of holdings of bonds and common and preferred stocks of financial services
Cincinnati Financial Corporation - 2009 10-K - Page 66
issuers, reflecting our historical weighting in this sector and the decline in overall stock market values
during 2008.
Investments Outlook
We continue to focus on portfolio strategies to balance near-term income generation and long-term book
value growth. In 2010, we expect to continue to allocate a portion of cash available for investment to equity
securities, taking into consideration corporate liquidity and income requirements, as well as insurance
department regulations and ratings agency comments. We discuss our portfolio strategies in Item 1,
Investments Segment, Page 18.
We believe that a weak or prolonged recovery from current economic conditions could heighten the risk of
renewed pressure on securities markets, which could lead to additional other-than-temporary impairment
charges. Our asset impairment committee continues to monitor the investment portfolio. The current asset
impairment policy is described in Critical Accounting Estimates, Asset Impairment, Page 42.
OTHER
Revenues for our Other businesses increased during 2009, primarily due to earned premiums from our
excess and surplus lines business. Other also includes other income of our standard market insurance
subsidiary, as well as non-investment operations of the parent company and its subsidiary, CFC Investment
Company, and former subsidiary CinFin Capital Management Company. Upon commencing our excess and
surplus lines operations in 2008, we also included results of The Cincinnati Specialty Underwriters
Insurance Company and CSU Producer Resources.
Losses before income taxes for Other were largely driven by interest expense from debt of the parent
company plus losses and loss expenses and underwriting expenses from our excess and surplus
lines operation.
(In millions)
Interest and fees on loans and leases
Earned premiums
Money management fees
Other revenues
Total revenues
Interest expense
Loss and loss expenses
Underwriting expenses
Operating expenses
Total expenses
Other loss
Years ended December 31,
2008
2007
2009
$
$
7
27
-
5
39
55
20
21
15
111
(72)
$
$
8
5
2
1
16
53
5
5
17
80
(64)
$
$
2008-2007
2009-2008
Change % Change %
(21.1)
nm
(29.2)
(27.8)
6.6
3.8
nm
318.9
74.3
20.8
(25.3)
(10.2)
499.0
nm
181.0
144.6
3.5
308.6
343.1
(11.3)
22.3
10.6
10
0
3
2
15
51
0
1
9
61
(46)
TAXES
We had $150 million of income tax expense in 2009 compared with $111 million in 2008 and
$337 million in 2007. The effective tax rate for 2009 was 25.7 percent compared with 20.7 percent in
2008 and 28.3 percent in 2007.
The change in our effective tax rate was driven by changes in pretax income from underwriting results,
investment income from dividends and the amount of realized investment gains and losses. Higher tax-
exempt interest and changes in our dividends received deduction in the current year compared with prior
years also contributed with the change in the effective tax rates from 2007 to 2009.
Historically, we have pursued a strategy of investing some portion of cash flow in tax-advantaged
fixed-maturity and equity securities to minimize our overall tax liability and maximize after-tax earnings.
See Tax-Exempt Fixed Maturities, Page 19 for further discussion on municipal bond purchases in our
fixed-maturity investment portfolio. For our insurance subsidiaries, approximately 85 percent of income
from tax-advantaged fixed-maturity investments is exempt from federal tax. Our non-insurance companies
own an immaterial amount of tax-advantaged fixed-maturity investments. For our insurance subsidiaries,
the dividend received deduction, after the dividend proration of the 1986 Tax Reform Act, exempts
approximately 60 percent of dividends from qualified equities from federal tax. For our non-insurance
subsidiaries, the dividend received deduction exempts 70 percent of dividends from qualified equities.
Details about our effective tax rate are found on Note 11, Income Taxes, Page 108.
Cincinnati Financial Corporation - 2009 10-K - Page 67
LIQUIDITY AND CAPITAL RESOURCES
Liquidity and capital resources represent the overall financial strength of our company and our ability to
generate cash flows to meet the short- and long-term cash requirements of business obligations and growth
needs. We seek to maintain prudent levels of liquidity and financial strength for the protection of our
policyholders, creditors and shareholders. We manage liquidity at two levels. The first is the liquidity of the
parent company. The second is the liquidity of our insurance subsidiary. The management of liquidity at
both levels is essential because each has different funding needs and sources, and each is subject to
certain regulatory guidelines and requirements.
Parent Company Liquidity
The parent company’s primary means of meeting liquidity requirements are dividends from our insurance
subsidiary, investment income and sale proceeds from investments held at the parent company level. The
parent company’s primary contractual obligations are interest and principal payments on long- and
short-term debt as described under Contractual Obligations, Page 71. Other uses of parent company cash
include general operating expenses described under Other Commitments, Page 71, as well as dividends to
shareholders and common stock repurchases. As of December 31, 2009, the parent company had
$998 million in cash and marketable securities, providing strong liquidity to fund uses of cash.
This table below shows a summary, by the direct method, of the major sources and uses of liquidity by the
parent company. Dividends received in 2009 and 2008 from our insurance subsidiary were much lower
than in the several years prior to that, in order to maintain strong statutory surplus and financial strength
ratings. We expect sources of liquidity to increase in 2010 and beyond, as we anticipate investment income
growth and improved profitability for our property casualty operations. A dividend of $50 million was
received from our insurance subsidiary in January 2010. The majority of expenditures for the parent
company have been consistent during the last three years, and we expect future expenditures to remain
fairly stable.
(In millions)
Sources of liquidity:
Insurance subsidiary dividends received
Other operating subsidiaries' dividends received
Investment income received
Uses of liquidity:
Debt interest payments
Pension payments
Shareholders dividend payments
Purchase (issuance) of treasury shares
Years ended December 31,
2008
2009
2007
$
$
0 $
0
41
52 $
34
249
(1)
220 $
10
81
53 $
34
250
138
450
0
99
52
10
240
307
At the discretion of the board of directors, the company can return cash directly to shareholders:
Dividends to shareholders – Over the past 10 years, the company has paid an average of 39.9 percent
of net income as dividends. The ability of the company to continue paying cash dividends is subject to
factors the board of directors may deem relevant.
Through 2009, the board had increased our cash dividend for 49 consecutive years. The board decision
in August 2009 to increase the dividend demonstrated confidence in the company’s strong capital,
liquidity, financial flexibility and initiatives to improve earnings performance. While the board and
management believe there is merit to sustaining the company’s record of dividend increases, our first
priority is the company’s financial strength.
Common stock repurchase – Generally, our board believes that stock repurchases can help fulfill our
commitment to enhancing shareholder value. Consequently, the board has authorized the repurchase
of outstanding shares, giving management discretion to purchase shares at reasonable prices in light
of circumstances at the time of purchase, pursuant to SEC regulations.
Consistent with our approach for the second half of 2008, in 2009 we chose to preserve capital rather
than repurchase shares. During the first half of 2008, we repurchased 3.8 million shares. In the past,
repurchases have occurred when we believed that stock prices on the open market were favorable for
such repurchases. Our corporate Code of Conduct restricts repurchases during certain time periods.
The details of the repurchase authorizations and activity are described in Item 5, Market for the
Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities,
Page 30. Between February 1999 and year-end 2009, we have repurchased 28.7 million shares at a
total cost to the company of $1.105 billion. We do not adjust the number of shares repurchased and
average price per repurchased share for stock dividends.
Cincinnati Financial Corporation - 2009 10-K - Page 68
Insurance Subsidiary Liquidity
Our insurance subsidiary’s primary means of meeting liquidity requirements are investment income, sale
proceeds from investments held at the subsidiary level and collection of insurance premiums. Property
casualty insurance premiums generally are received before losses are paid under the policies purchased
with those premiums. While first-year life insurance expenses normally exceed first-year premiums,
subsequent premiums are used to generate investment income until the policy benefits are paid or the
policy term expires.
Our insurance subsidiaries’ primary contractual obligations are property casualty loss and loss expenses
and life policyholder obligations as well as certain ongoing operating expenses as shown under Contractual
Obligations, Page 71. Other uses of insurance subsidiary cash include payments of dividends to the parent
company and other operating expenses as discussed under Other Commitments, Page 71.
This table shows a summary of operating cash flow of the insurance subsidiary (direct method):
(In millions)
Premiums collected
Loss and loss expenses paid
Commissions and other underwriting expenses paid
Insurance subsidiary cash flow from underwriting
Investment income received
Insurance subsidiary operating cash flow
Years ended December 31,
2008
2007
2009
$
$
3,083 $
(2,030)
(1,049)
4
432
436 $
3,163 $
(2,064)
(1,078)
21
475
496 $
3,256
(1,888)
(1,053)
315
502
817
Over the past three years, cash receipts from property casualty and life insurance premiums, along with
investment income, have been more than sufficient to pay claims, operating expenses and dividends to the
parent company. We discuss the factors that affected insurance operations in Commercial Lines and
Personal Lines Insurance Results of Operations, Page 48 and Page 57.
Additional Sources of Liquidity
Investing is a primary source of liquidity for both the parent company and our insurance subsidiary
operations. For both, cash in excess of operating requirements is invested in fixed-maturity and equity
securities. Equity securities provide the potential for future increases in dividend income and for
appreciation. In Item 1, Investments Segment, Page 18, we discuss our investment strategy, portfolio
allocation and quality.
Income from our investments is the most important investment contribution to cash flow. While we have
never sold investments to make claims payments, the sale of investments could provide an additional
source of liquidity at either the parent company or insurance subsidiary level, if required, although we follow
a buy-and-hold investment philosophy seeking to compound cash flows over the long-term. In addition to
possible sales of investments, proceeds of call or maturities of fixed maturities also can provide liquidity.
During the next five years, $2.135 billion, or 28.4 percent, of our fixed-maturity portfolio will mature. At
year-end 2009, total unrealized gains in the investment portfolio, before deferred income taxes, were
$1.026 billion, up from $588 million at year-end 2008. Net unrealized gains in 2009 nearly doubled from
year-end 2008, even after a significant amount of gains was realized during 2009. Further, financial
resources of the parent company also could be made available to our insurance subsidiaries, if
circumstances required. This flexibility would include our ability to access the capital markets and short-
term bank borrowings.
One way we seek to maintain a solid financial position and provide capital flexibility is by keeping our ratio
of debt to total capital moderate. We target a ratio below 20 percent. At year-end 2009, the ratio was
15.0 percent compared with 16.7 percent at year-end 2008. The decrease in the debt-to-total-capital ratio
was due entirely to the increase in shareholders’ equity at year-end 2009. Based on our present capital
requirements, we do not believe we will need to increase debt levels during 2010. As a result, we believe
that changes in our debt-to-capital ratio will again be a function of changes in shareholders’ equity.
We had $790 million of long-term debt and $49 million in borrowings on our short-term lines of credit at
year-end 2009. We generally have minimized our reliance on debt financing although we may use lines of
credit to fund short-term cash needs.
Long-Term Debt
We provide details of our three long-term notes in Item 8, Note 8 of the Consolidated Financial Statements,
Page 106. None of the notes are encumbered by rating triggers:
$391 million aggregate principal amount of 6.92% senior debentures due 2028.
$28 million aggregate principal amount of 6.9% senior debentures due 2028.
$374 million aggregate principal amount of 6.125% senior debentures due 2034.
The company’s senior debt is rated investment grade by independent ratings firms. On August 2, 2009,
Fitch Ratings lowered our senior debt rating from A- to BBB+. Three other rating agencies made no changes
Cincinnati Financial Corporation - 2009 10-K - Page 69
to our debt ratings in 2009. Our debt ratings from the other rating agencies are: a from A.M. Best, A3 from
Moody’s Investors Service and BBB+ from Standard & Poor’s Ratings Services. The ratings are described in
Item 1, Financial Strength, Page 3.
Short-Term Debt
At December 31, 2009, we had two lines of credit with commercial banks amounting to $225 million, with
$49 million borrowed. Access to these lines of credit requires compliance with various covenants, including
maintaining a minimum consolidated net worth and not exceeding a certain debt-to-capital ratio. As of
December 31, 2009, we were well within compliance with all of the covenants under the credit
agreements.
Our $75 million unsecured line of credit with PNC Bank, N.A. was established more than five years ago and
was renewed effective August 31, 2009, for a one-year term to expire on August 29, 2010. CFC Investment
Company, a subsidiary of Cincinnati Financial Corporation, also is a borrower under this line of credit. At
year-end 2008, $49 million was outstanding on this line of credit, which was repaid in 2009. PNC Bank is a
subsidiary of PNC Financial Services Group, Inc. (NYSE:PNC).
The second line of credit is an unsecured $150 million revolving line of credit administered by
The Huntington National Bank. It was established in 2007 and will mature in 2012. CFC Investment
Company, a subsidiary of Cincinnati Financial Corporation, also is a borrower under this line of credit. At
year-end 2009, there was $49 million outstanding on this line of credit. The Huntington National Bank, a
subsidiary of Huntington Bancshares Inc. (NASDAQ:HBAN), is the lead participant with a $75 million share.
U.S. Bancorp (NYSE:USB), Bank of America (NYSE:BAC) and Northern Trust Corporation (NASDAQ:NTRS)
also participate, each providing $25 million of capacity.
The line of credit includes a swing line sub-facility for same-day borrowing in the amount of $35 million.
The credit agreement provides alternative interest charges based on the type of borrowing and our debt
rating. The interest rate charged for an advancement is adjusted LIBOR plus the applicable margin.
Based on our debt ratings at year-end 2009, interest for Eurodollar rate advances is adjusted LIBOR plus
33 basis points, and for floating rate advances is adjusted LIBOR. Utilization and commitment fees based
on Cincinnati Financial Corporation’s current debt rating are 5 basis points and 8 basis points,
respectively. CFC Investment Company, a subsidiary of Cincinnati Financial Corporation, is a co-borrower
under the agreement.
Liquidity and Capital Resources Outlook
A long-term perspective governs all of our major decisions, with the goal of benefiting our policyholders,
agents, shareholders and associates over time. While our insurance results remained weak for 2009, even
after a strong second half of the year, our improved capital position from year-end 2008 provided adequate
cushion. We have taken the necessary steps to protect our capital and are confident in our strategies to
return our insurance operations to growth and profitability.
Our consistent cash flows and prudent cash balances continue to create strong liquidity. As of
December 31, 2009, we had $557 million in cash and cash equivalents. That strong liquidity and our
consistent cash flows gives us the flexibility to meet current obligations while building value by prudently
investing where we see potential for both current income and long-term return.
In any year, we consider the most likely source of pressure on liquidity would be an unusually high level of
catastrophe losses within a short period of time. This could create additional obligations for our insurance
operations by increasing the severity or frequency of claims. To address the risk of unusual insurance loss
obligations including catastrophe events, we maintain property casualty reinsurance contracts with highly
rated reinsurers, as discussed under 2010 Reinsurance Programs, Page 79. We also monitor the financial
condition of our reinsurers because an insolvency could place in jeopardy a portion of our $675 million in
outstanding reinsurance recoverables as of December 31, 2009.
Continued economic weakness also has the potential to affect our liquidity and capital resources in a
number of different ways, including: delinquent payments from agencies, defaults on interest payments by
fixed-maturity holdings in our portfolio, dividend reductions by holdings in our equity portfolio or declines in
the market value of holdings in our portfolio.
Further, parent company liquidity could be constrained by State of Ohio regulatory requirements that
restrict the dividends insurance subsidiaries can pay. During 2010, total dividends that our insurance
subsidiary can pay to our parent company without regulatory approval are approximately $365 million.
Off-Balance-Sheet Arrangements
We do not use any special-purpose financing vehicles or have any undisclosed off-balance-sheet
arrangements (as that term is defined in applicable SEC rules) that are reasonably likely to have a current
or future material effect on the company’s financial condition, results of operation, liquidity, capital
expenditures or capital resources. Similarly, the company holds no fair-value contracts for which a lack of
marketplace quotations would necessitate the use of fair-value techniques.
Cincinnati Financial Corporation - 2009 10-K - Page 70
OBLIGATIONS
We pay obligations to customers, suppliers and associates in the normal course of our business operations.
Some are contractual obligations that define the amount, circumstances and/or timing of payments. We
have other commitments for business expenditures; however, the amount, circumstances and/or timing of
our other commitments are not dictated by contractual arrangements.
Other Commitments
As of December 31, 2009, we believe our most significant other commitments are:
Qualified pension plan – In 2010, we currently estimate a voluntary cash contribution of $25 million to
our qualified pension plan, a $12 million net pension expense and a $7 million expense for company
401(k) contributions. Going forward, potential savings due to lower funding requirements for the
pension plan are expected to be offset by the company 401(k) contributions. In 2008, we chose to
transition away from a defined benefit plan to reduce the company’s future market risk while offering
associates an up-to-date, more flexible benefits program. We discuss the change to the pension plan,
future contributions and plan assets in Item 8, Note 13 to the Consolidated Financial Statements,
Page 109.
Commissions – We expect commission payments to generally track with written premiums. We discuss
commission trends in the Commercial Lines and Personal Lines Insurance Results of Operations,
Page 49 and Page 57.
Other operating expenses – Many of our operating expenses are not contractual obligations but reflect
the ongoing expenses of our business. Technology – In addition to contractual obligations for hardware
and software discussed below, we anticipate capitalizing approximately $20 million in spending for key
technology initiatives in 2010. Technology projects are discussed in Item 1, Strategic Initiatives,
Page 8. Capitalized development costs related to key technology initiatives totaled $28 million in 2009
and $38 million in 2008. These activities are conducted at our discretion, and we have no material
contractual obligations for activities planned as part of these projects.
Contractual Obligations
As of December 31, 2009, we estimate our future contractual obligations as follows:
(In millions)
Gross property casualty loss and loss expense payments
Gross life policyholder obligations
Interest on long-term debt
Long-term debt
Short-term debt
Profit-sharing commissions
Operating property
Capital lease obligations
Computer hardware and software
Other invested assets
Total
Year
2010
Payment due by period
Years
Years
2013-2014
2011-2012
There-
after
Total
$
$
1,210 $
46
52
0
49
81
1
12
12
4
1,467 $
1,324 $
76
104
0
0
0
0
15
13
7
1,539 $
590 $
112
104
0
0
0
0
1
3
0
810 $
972 $
3,268
838
793
0
0
0
0
0
0
5,871 $
4,096
3,502
1,098
793
49
81
1
28
28
11
9,687
Our most significant contractual obligations are discussed in conjunction with related insurance reserves in
Gross Property Casualty Loss and Loss Expense Payments and Gross Life Insurance Policyholder
Obligations on Page 71 and Page 78, respectively. Other future contractual obligations include:
Interest on long- and short-term debt – We expect total interest expense to be approximately
$52 million in 2010. We discuss outstanding debt in Additional Sources of Liquidity, Page 69.
Profit-sharing commissions – Profit-sharing, or contingent, commissions are paid to agencies using a
formula that takes into account agency profitability and other factors. We estimate 2010 contingent
commission payments of approximately $81 million. We discuss commission expense trends in
Commercial Lines and Personal Lines Insurance Results of Operations, Page 49 and Page 57.
Computer hardware and software – We expect to need approximately $25 million over the next three
years for current material commitments for computer hardware and software, including maintenance
contracts on hardware and other known obligations. We discussed above the non-contractual expenses
we anticipate for computer hardware and software in 2010.
Property Casualty Loss and Loss Expense Obligations and Reserves
Gross Property Casualty Loss and Loss Expense Payments
Our estimate of future gross property casualty loss and loss expense payments of $4.096 billion is lower
than loss and loss expense reserves of $4.142 billion as of year-end 2009. The $46 million difference is
Cincinnati Financial Corporation - 2009 10-K - Page 71
due to life and health loss reserves, as discussed in Item 8, Note 5 of the Consolidated Financial
Statements, Page 105.
While we believe that historical performance of property casualty and life loss payment patterns is a
reasonable source for projecting future claim payments, there is inherent uncertainty in this estimate of
contractual obligations. We believe that we could meet our obligations under a significant and unexpected
change in the timing of these payments because of the liquidity of our invested assets, strong financial
position and access to lines of credit.
Our estimates of gross property casualty loss and loss expense payments also do not include
reinsurance receivables or ceded losses. As discussed in 2010 Reinsurance Programs, Page 79, we
purchase reinsurance to mitigate our property casualty risk exposure. Ceded property casualty reinsurance
unpaid receivables of $435 million at year-end 2009 are an offset to our gross property casualty loss and
loss expense obligations. Our reinsurance program mitigates the liquidity risk of a single large loss or an
unexpected rise in claim severity or frequency due to a catastrophic event. Reinsurance does not relieve
us of our obligation to pay covered claims. The financial strength of our reinsurers is important because
our ability to recover losses under our reinsurance agreements depends on the financial viability of
the reinsurers.
We direct our associates and agencies to settle claims and pay losses as quickly as is practical and we
made $1.923 billion of net claim payments during 2009. At year-end 2009, net property casualty reserves
reflected $2.026 billion in unpaid amounts on reported claims (case reserves), $792 million in loss expense
reserves and $843 million in estimates of claims that were incurred but had not yet been reported (IBNR).
The specific amounts and timing of obligations related to case reserves and associated loss expenses are
not set contractually. The amounts and timing of obligations for IBNR claims and related loss expenses are
unknown. We discuss our methods of establishing loss and loss expense reserves and our belief that
reserves are adequate in Critical Accounting Estimates, Property Casualty Insurance Loss and Loss Expense
Reserves, Page 38.
The historical pattern of using premium receipts for the payment of loss and loss expenses has enabled us
to extend slightly the maturities of our investment portfolio beyond the estimated settlement date of the
loss reserves. The effective duration of our consolidated fixed-maturity portfolio was 5.3 years at year-end
2009. By contrast, the duration of our loss and loss expense reserves was approximately three years. We
believe this difference in duration does not affect our ability to meet current obligations because cash flow
from operations is sufficient to meet these obligations. In addition, investment holdings could be liquidated,
if necessary, to meet higher than anticipated loss and loss expenses.
Range of Reasonable Reserves
The company established a reasonably likely range for net loss and loss expense reserves of $3.459 billion
to $3.774 billion at year-end 2009, with the company carrying net reserves of $3.661 billion. The likely
range was $3.256 billion to $3.592 billion at year-end 2008, with the company carrying net reserves of
$3.498 billion. Our loss and loss expense reserves are not discounted for the time-value of money, but we
have reduced the reserves by an estimate of the amount of salvage and subrogation payments we expect
to recover. We provide a reconciliation of the property casualty reserves with the loss and loss expense
reserve as shown on the balance sheet in Item 8, Note 5 of the Consolidated Financial Statements,
Page 105.
The low point of each year’s range corresponds to approximately one standard error below each year’s
mean reserve estimate, while the high point corresponds to approximately one standard error above each
year’s mean reserve estimate. We discussed management’s reasons for basing reasonably likely reserve
ranges on standard errors in Critical Accounting Estimates, Reserve Estimate Variability, Page 41.
The ranges reflect our assessment of the most likely unpaid loss and loss expenses at year-end 2009
and 2008. However, actual unpaid loss and loss expenses could nonetheless fall outside of the
indicated ranges.
Management’s best estimate of total loss and loss expense reserves as of year-end 2009 was consistent
with the corresponding actuarial best estimate. Management’s best estimate of total loss and loss expense
reserves as of year-end 2008 also was consistent with the corresponding actuarial best estimate.
Development of Reserves for Loss and Loss Expenses
We reconcile the beginning and ending balances of our reserves for loss and loss expenses at
December 31, 2009, 2008 and 2007, in Item 8, Note 5 of the Consolidated Financial Statements,
Page 105. The reconciliation of our year-end 2008 reserve balance to net incurred losses one year later
recognizes approximately $188 million of favorable reserve development.
The table on the following page shows the development of estimated reserves for loss and loss expenses
for the past 10 years.
Section A shows our total property casualty loss and loss expense reserves recorded at the balance
sheet date for each of the indicated calendar years on a gross and net basis. Those reserves represent
Cincinnati Financial Corporation - 2009 10-K - Page 72
the estimated amount of unpaid loss and loss expenses for claims arising in the indicated calendar
year and all prior accident years at the balance sheet date, including losses that were incurred but not
yet reported to the company.
Section B shows the cumulative net amount paid with respect to the previously recorded reserve as of
the end of each succeeding year. For example, as of December 31, 2009, we had paid $1.567 billion of
loss and loss expenses in calendar years 2000 through 2009 for losses that occurred in accident years
1999 and prior. An estimated $201 million of losses remained unpaid as of year-end 2009
(net re-estimated reserves of $1.768 billion from Section C less cumulative net paid loss and loss
expenses of $1.567 billion).
Section C shows the re-estimated amount of the previously reported reserves based on experience as
of the end of each succeeding year. The estimate is increased or decreased as we learn more about the
development of the related claims.
Section D, cumulative net reserve development, represents the aggregate change in the estimates for all
years subsequent to the year the reserves were initially established. For example, reserves established at
December 31, 1999, had developed favorably by $164 million over 10 years, net of reinsurance, which was
reflected in income over the 10 years. The table shows favorable reserve development as a negative
number. Favorable reserve development on prior accident years, which represents a negative expense, is
favorable to income. The reconciliation shows the effects on income before income taxes in 2009, 2008
and 2007 of changes in estimates of the reserves for loss and loss expenses for all accident years. The
effect was favorable to pre-tax income for those three years by $188 million, $323 million, and $244
million, respectively. Our annual review has led us to add to income in each of the past 21 years due to
favorable development of reserves on prior accident years.
In evaluating the development of our estimated reserves for loss and loss expenses for the past 10 years,
note that each amount includes the effects of all changes in amounts for prior periods. For example,
payments or reserve adjustments related to losses settled in 2009 but incurred in 2002 are included in the
cumulative deficiency or redundancy amount for 2002 and each subsequent year. In addition, this table
presents calendar year data, not accident or policy year development data, which readers may be more
accustomed to analyzing. Conditions and trends that affected development of reserves in the past may not
necessarily occur in the future. Accordingly, it may not be appropriate to extrapolate future reserve
development based on this data.
Differences between the property casualty reserves reported in the accompanying consolidated balance
sheets (prepared in accordance with GAAP) and those same reserves reported in the annual statements
(filed with state insurance departments in accordance with statutory accounting practices – SAP), relate
principally to the reporting of reinsurance recoverables, which are recognized as receivables for GAAP and
as an offset to reserves for SAP.
Cincinnati Financial Corporation - 2009 10-K - Page 73
Development of Estimated Reserves for Loss and Loss Expenses
(In millions)
Calendar year ended December 31,
A. Originally reported reserves for unpaid loss and loss expenses:
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2,093 $
161
1,932 $
2,401 $
219
2,182 $
2,865 $
513
2,352 $
3,150 $
542
2,608 $
3,386 $
541
2,845 $
3,514 $
537
2,977 $
3,629 $
518
3,111 $
3,860 $
504
3,356 $
3,925
528
3,397
$
$
4,040
542
3,498
$
$
4,096
435
3,661
Gross of reinsurance
Reinsurance recoverable
Net of reinsurance
B. Cumulative net paid as of:
One year later
Two years later
Three years later
Four years later
Five years later
Six years later
Seven years later
Eight years later
Nine years later
Ten years later
C. Net reserves re-estimated as of:
One year later
Two years later
Three years later
Four years later
Five years later
Six years later
Seven years later
Eight years later
Nine years later
Ten years later
D. Cumulative net redundancy as of:
One year later
Two years later
Three years later
Four years later
Five years later
Six years later
Seven years later
Eight years later
Nine years later
Ten years later
Net reserves re-estimated—latest
Re-estimated recoverable—latest
Gross liability re-estimated—latest
Cumulative gross redundancy
$
$
$
$
$
$
$
$
591 $
943
1,195
1,327
1,412
1,464
1,496
1,520
1,545
1,567
1,912 $
1,833
1,802
1,771
1,757
1,733
1,739
1,746
1,741
1,768
(20) $
(99)
(130)
(161)
(175)
(199)
(193)
(186)
(191)
(164)
1,116
1,378
1,526
1,623
1,680
1,717
1,750
1,778
2,120 $
2,083
2,052
2,010
1,999
1,992
1,994
1,986
2,018
(62) $
(99)
(130)
(172)
(183)
(190)
(188)
(196)
(164)
697 $
758 $
799 $
817 $
907 $
944 $
1,194
1,455
1,614
1,717
1,778
1,819
1,855
1,235
1,519
1,716
1,823
1,889
1,940
1,293
1,626
1,823
1,945
2,031
1,426
1,758
1,963
2,096
1,502
1,845
2,059
$
979 $
994
1,523
1,006
1,547
1,896
2,307 $
2,263
2,178
2,153
2,127
2,122
2,111
2,147
2,528 $
2,377
2,336
2,299
2,276
2,259
2,298
2,649 $
2,546
2,489
2,452
2,414
2,469
2,817 $
2,743
2,657
2,578
2,645
(45) $
(89)
(174)
(199)
(225)
(230)
(241)
(205)
(80) $
(231)
(272)
(309)
(332)
(349)
(310)
(196) $
(299)
(356)
(393)
(431)
(376)
(160) $
(234)
(320)
(399)
(332)
2,995 $
2,871
2,724
2,776
3,112 $
2,893
2,898
3,074 $
3,042
3,310
(116) $
(240)
(387)
(335)
(244) $
(463)
(458)
(323) $
(355)
(188)
1,768 $
220
1,988 $
2,018 $
247
2,265 $
2,147 $
519
2,666 $
2,298 $
550
2,848 $
2,469 $
532
3,001 $
2,645 $
552
3,197 $
2,776 $
512
3,288 $
2,898 $
506
3,404 $
3,042 $
484
3,526 $
3,310
522
3,832
(105) $
(136) $
(199) $
(302) $
(385) $
(317) $
(341) $
(456) $
(399) $
(208)
Asbestos and Environmental Reserves
We carried $118 million of net loss and loss expense reserves for asbestos and environmental claims as of
year-end 2009, compared with $114 million for such claims as of year-end 2008. These amounts
constitute 3.2 percent and 3.3 percent of total loss and loss expense reserves as of these year-end dates.
We believe our exposure to asbestos and environmental claims is limited, largely because our reinsurance
retention was $500,000 or below prior to 1987. We also predominantly were a personal lines company in
the 1960s and 1970s when asbestos and pollution exclusions were not widely used. During the 1980s and
early 1990s, commercial lines grew as a percentage of our overall business and our exposure to asbestos
and environmental claims grew accordingly. Over that period, we endorsed to or included in most policies
an asbestos and environmental exclusion.
Additionally, since 2002, we have revised policy terms where permitted by state regulation to limit our
exposure to mold claims prospectively and further reduce our exposure to other environmental claims
generally. Finally, we have not engaged in any mergers or acquisitions through which such a liability could
have been assumed. We continue to monitor our claims for evidence of material exposure to other mass
tort classes such as silicosis, but we have found no such credible evidence to date.
Reserving data for asbestos and environmental claims has characteristics that limit the usefulness of the
methods and models used to analyze loss and loss expense reserves for other claims. Specifically, asbestos
and environmental loss and loss expenses for different accident years do not emerge independently of one
another as loss development and Bornhuetter-Ferguson methods assume. In addition, asbestos and
environmental loss and loss expense data available to date does not reflect a well-defined tail, greatly
complicating the identification of an appropriate probabilistic trend family model.
Cincinnati Financial Corporation - 2009 10-K - Page 74
Due to these considerations, our actuarial staff elected to use a paid survival ratio method to estimate
reserves for incurred but not yet reported asbestos and environmental claims. Although highly uncertain,
reserve estimates obtained via this method have developed in a reasonably stable fashion since 2004.
Between 2006 and 2009, total asbestos and environmental reserves decreased 9.6 percent. Since our
exposure to such claims is limited, we believe the paid survival ratio method is sufficient.
Commercial Lines Insurance Segment Reserves
For the business lines in the commercial lines insurance segment, the following table shows the breakout
of gross reserves among case, IBNR and loss expense reserves. The rise in total gross reserves for our
commercial business lines is primarily due to workers’ compensation IBNR reserve strengthening, as
discussed in Commercial Lines Insurance Results of Operations, Page 49.
(Dollars in millions)
At December 31, 2009
Commercial casualty
Commercial property
Commercial auto
Workers' compensation
Specialty packages
Surety and executive risk
Machinery and equipment
Total
At December 31, 2008
Commercial casualty
Commercial property
Commercial auto
Workers' compensation
Specialty packages
Surety and executive risk
Machinery and equipment
Total
Loss reserves
Case
reserves
IBNR
reserves
Loss
expense
reserves
Total
gross
reserves
Percent
of total
$
$
$
$
1,044 $
84
266
452
68
128
2
2,044 $
1,046 $
135
276
445
74
129
3
2,108 $
309 $
15
47
458
5
(2)
3
835 $
327 $
7
48
353
1
(4)
3
735 $
540 $
31
65
143
10
55
1
845 $
527 $
32
65
126
10
50
1
811 $
1,893
130
378
1,053
83
181
6
3,724
1,900
174
389
924
85
175
7
3,654
50.8 %
3.5
10.1
28.3
2.2
4.9
0.2
100.0 %
52.0 %
4.8
10.6
25.3
2.3
4.8
0.2
100.0 %
Cincinnati Financial Corporation - 2009 10-K - Page 75
The following table shows net reserve changes at year-end 2009, 2008 and 2007 by commercial line of
business and accident year:
(In millions)
As of December 31, 2009
2008 accident year
2007 accident year
2006 accident year
2005 accident year
2004 accident year
2003 accident year
2002 and prior accident years
Deficiency/(redundancy)
Reserves estimated as of December 31, 2008
Reserves re-estimated as of December 31, 2009
Deficiency/(redundancy)
As of December 31, 2008
2007 accident year
2006 accident year
2005 accident year
2004 accident year
2003 accident year
2002 accident year
2001 and prior accident years
Deficiency/(redundancy)
Reserves estimated as of December 31, 2007
Reserves re-estimated as of December 31, 2008
Deficiency/(redundancy)
As of December 31, 2007
2006 accident year
2005 accident year
2004 accident year
2003 accident year
2002 accident year
2001 accident year
2000 and prior accident years
Deficiency/(redundancy)
Reserves estimated as of December 31, 2006
Reserves re-estimated as of December 31, 2007
Deficiency/(redundancy)
Commercial
casualty
Commercial
property
Commercial
auto
Workers'
compensation
Specialty
packages
Surety & Machinery &
exec risk
equipment
Totals
$
$
$
$
$
$
$
$
$
$
$
$
(89) $
(36)
(33)
(17)
3
9
9
(154) $
$
1,559
1,405
(154) $
(93) $
(55)
(48)
(27)
(19)
(4)
(11)
(257) $
$
1,565
1,308
(257) $
(70) $
(22)
(34)
(2)
(15)
(8)
2
(149) $
$
1,483
1,334
(149) $
(15) $
0
4
(1)
(2)
(1)
(1)
(16) $
$
136
120
(16) $
$
0
(7)
(2)
1
0
0
(2)
(10) $
$
121
111
(10) $
(4) $
(13)
(1)
0
(1)
0
0
(19) $
$
170
151
(19) $
(13) $
(5)
(4)
1
0
1
0
(20) $
$
385
365
(20) $
(7) $
5
(1)
(4)
1
(2)
0
(8) $
$
383
375
(8) $
(15) $
(7)
1
(3)
1
(1)
(2)
(26) $
$
386
360
(26) $
(11) $
5
2
6
6
6
34
48
$
842
890
48
$
$
(21) $
0
5
4
6
1
3
(2) $
$
777
775
(2) $
(20) $
0
1
(1)
5
2
3
(10) $
$
713
703
(10) $
(4) $
2
0
2
1
0
(1)
0
$
82
82
0
$
$
$
1
(1)
(2)
(2)
0
0
0
(4) $
$
76
72
(4) $
1
2
(1)
0
(1)
0
0
1
84
85
1
$
$
$
$
(2) $
9
(3)
(5)
0
0
(2)
(3) $
$
130
127
(3) $
14
(2)
(2)
(3)
(1)
1
0
7
94
101
7
3
3
(1)
(3)
(3)
1
1
1
83
84
1
$
$
$
$
$
$
$
$
$
0
(1)
(1)
0
0
0
0
(2) $
$
7
5
(2) $
0
1
0
0
0
0
0
1
8
9
1
$
$
$
$
(1) $
(1)
0
0
0
0
0
(2) $
$
9
7
(2) $
(134)
(26)
(35)
(14)
8
15
39
(147)
3,141
2,994
(147)
(106)
(59)
(50)
(31)
(13)
(4)
(10)
(273)
3,024
2,751
(273)
(106)
(38)
(35)
(9)
(14)
(6)
4
(204)
2,928
2,724
(204)
Overall favorable development for commercial lines reserves of $147 million in 2009 illustrated the
potential for revisions inherent in estimating reserves, especially for long-tail lines such as commercial
casualty and workers’ compensation. Favorable reserve development of $154 million for the commercial
casualty line exceeded the segment total in 2009, while adverse reserve development for the workers’
compensation line reduced segment favorable reserve development by $48 million. Drivers of commercial
casualty and workers’ compensation reserve development are discussed below.
Refinements to umbrella liability reserving – As discussed on page 79 of our 2008 Annual Report on
10-K, our actuaries introduced a second reserving model at the end of 2008 to improve the accuracy of
estimates of commercial umbrella liability loss reserves, which are a component of our commercial
casualty reserves. Further work on these models led to a change in the weighting accorded to each
model’s estimate for deriving actuarial best estimates in 2009. If this change had been in place at the
time year-end 2008 reserves were established, commercial casualty reserves at year-end 2008 would
have been approximately $19 million lower. Accordingly, 2009 favorable reserve development would
have been reduced by a like amount.
Flat paid loss trends – Two of our commercial casualty coverages exhibited flat paid loss trends in
2009, which differed from our expectations. Trends in paid losses on a calendar-year basis for medical
malpractice and non-discounted premises/operations coverages were essentially flat in 2009, while
year-end 2008 reserve estimates reflected upward trends of over 8 percent for these coverages. Had
our actuaries reflected these flat trends in paid losses in their reserve estimates a year ago,
commercial casualty reserves at year-end 2008 would have been reduced by $22 million, and
favorable reserve development in 2009 would have been similarly lower.
Moderation in trend selections – Various commercial casualty coverages that we write have reflected
moderating loss cost trends over periods of one or more years. A number of factors seem to have
played a role, including sluggish economic activity, favorable court decisions, policy form restrictions,
medical malpractice tort reform and claims department initiatives. Accordingly, it is not wholly clear
whether these moderating loss cost trends represent short-term or longer-term changes, and our
Cincinnati Financial Corporation - 2009 10-K - Page 76
actuaries have responded cautiously to these changes, electing to recognize improvements in trends
used for estimating reserves in a progressive, incremental fashion. If the resulting, revised trends had
been used to estimate year-end 2008 reserves, those reserves and 2009 favorable reserve
development would have been $31 million lower.
Unusual deviations from predictions of reserving methods and models – Similar to 2008, commercial
multi-peril liability coverages made a major contribution to favorable reserve development again in
2009, because both paid loss and reported loss emergence deviated favorably from projections.
Projected to rise more than $5 million in 2009, calendar year paid losses on these coverages,
excluding asbestos and environmental claims, fell by $22 million instead. Reported losses for accident
years 2005 and 2008 also developed more favorably than expected, while reported loss development
related to other accident years aligned closely with expectations. If our actuaries had been able to take
this information into account when estimating year-end 2008 reserves, their estimates would have
been $59 million lower, as would 2009 favorable reserve development.
Workers’ compensation reserve strengthening – Additions to workers’ compensation IBNR reserves on
accident years prior to 2009 lowered commercial lines favorable reserve development by $48 million.
A reserving model adjustment necessitated by increasingly large deviations between expected and
actual paid loss emergence prompted the additions to IBNR reserves. To account for the increasingly
large deviations, our actuaries partially shifted the attribution of recent accident years’ paid loss growth
from exposure growth to loss cost inflation in their workers’ compensation reserving models. This
adjustment produced a significantly higher estimate of loss cost inflation, which raised reserve
estimates for all active accident years, not just the recent accident years for which paid loss growth had
been previously misinterpreted. The reserving models resulting from this adjustment would have
increased the year-end 2008 reserve estimate for workers’ compensation by approximately $61 million
had they been available at the time the estimate was derived. In such an event, 2009 favorable reserve
development would have increased by a comparable amount.
Refinement in commercial/personal umbrella liability IBNR Reserve Allocation – A 2009 study
indicated that personal umbrella coverages had been allocated too large a portion of the total IBNR
reserve for all umbrella coverages. As a result, $7 million of personal umbrella IBNR reserves was
shifted to commercial umbrella, partially offsetting the favorable reserve development detailed in the
first four points above.
The above points cover drivers of commercial casualty and workers’ compensation reserve development in
2009 attributable to unusual deviations from expectations and changes in methods, models, and
procedures. An examination of factors contributing to the remaining $41 million of commercial lines
favorable reserve development, not accounted for by the commercial casualty and workers’ compensation
lines, did not turn up any abnormal or unexpected variations. As noted in Critical Accounting Estimates, Key
Assumptions - Loss Reserving, Page 40, our models predict that actual loss and loss expense emergence
will differ from projections, and we do not attempt to monitor or identify such normal variations.
Personal Lines Insurance Segment Reserves
For the business lines in the personal lines insurance segment, the following table shows the breakout
of gross reserves among case, IBNR and loss expense reserves. Total gross reserves were down from
year-end 2008 due to favorable reserve development and the decline in premiums and exposures for this
segment, as we discussed in Personal Lines Insurance Results of Operations, Page 57.
(Dollars in millions)
At December 31, 2009
Personal auto
Homeowners
Other personal
Total
At December 31, 2008
Personal auto
Homeowners
Other personal
Total
Loss reserves
Case
reserves
IBNR
reserves
Loss
expense
reserves
Total
gross
reserves
Percent
of total
$
$
$
$
130 $
56
45
231 $
141 $
67
53
261 $
(4) $
26
42
64 $
(3) $
17
52
66 $
28 $
17
9
54 $
28 $
15
11
54 $
154
99
96
349
166
99
116
381
44.2 %
28.4
27.4
100.0 %
43.5 %
26.0
30.5
100.0 %
Cincinnati Financial Corporation - 2009 10-K - Page 77
The following table shows net reserve changes at year-end 2009, 2008 and 2007 by personal line of
business and accident year:
(In millions)
As of December 31, 2009
2008 accident year
2007 accident year
2006 accident year
2005 accident year
2004 accident year
2003 accident year
2002 and prior accident years
Deficiency/(redundancy)
Reserves estimated as of December 31, 2008
Reserves re-estimated as of December 31, 2009
Deficiency/(redundancy)
As of December 31, 2008
2007 accident year
2006 accident year
2005 accident year
2004 accident year
2003 accident year
2002 accident year
2001 and prior accident years
Deficiency/(redundancy)
Reserves estimated as of December 31, 2007
Reserves re-estimated as of December 31, 2008
Deficiency/(redundancy)
As of December 31, 2007
2006 accident year
2005 accident year
2004 accident year
2003 accident year
2002 accident year
2001 accident year
2000 and prior accident years
Deficiency/(redundancy)
Reserves estimated as of December 31, 2006
Reserves re-estimated as of December 31, 2007
Deficiency/(redundancy)
Personal
auto
Homeowner
Other
personal
Totals
(3)
(3)
(1)
1
0
0
0
(6)
165
159
(6)
11
(4)
(9)
(5)
(3)
(1)
(1)
(12)
189
177
(12)
3
5
(2)
(3)
(1)
0
0
2
206
208
2
$
$
$
$
$
$
$
$
$
$
$
$
(2)
3
0
0
0
(1)
0
0
82
82
0
(1)
(3)
(1)
(2)
(1)
0
0
(8)
77
69
(8)
(7)
0
(3)
(1)
0
0
1
(10)
104
94
(10)
$
$
$
$
$
$
$
$
$
$
$
$
(17)
(12)
(10)
(1)
5
2
(1)
(34)
106
72
(34)
(8)
(5)
(8)
(3)
(4)
(1)
(1)
(30)
107
77
(30)
(11)
(5)
(10)
(1)
(4)
(1)
(1)
(33)
118
85
(33)
$
$
$
$
$
$
$
$
$
$
$
$
(22)
(12)
(11)
0
5
1
(1)
(40)
353
313
(40)
2
(12)
(18)
(10)
(8)
(2)
(2)
(50)
373
323
(50)
(15)
0
(15)
(5)
(5)
(1)
0
(41)
428
387
(41)
$
$
$
$
$
$
$
$
$
$
$
$
Favorable development for personal lines segment reserves illustrates the potential for revisions inherent in
estimating reserves. Several atypical factors discussed in Commercial Lines Insurance Segment Reserves,
Page 75, that contributed to commercial lines segment reserve development in 2009 also contributed to
personal lines favorable reserve development.
In consideration of the data’s credibility, we analyze commercial and personal umbrella liability reserves
together and then allocate the derived total reserve estimate to the commercial and personal coverages.
Consequently, all of the umbrella factors that contributed to commercial lines reserve development also
contributed to personal lines reserve development through the other personal line, of which personal
umbrella coverages are a part. Specifically, refinements in the use of umbrella reserving models, revisions
to umbrella trend selections, and refinements in the umbrella reserve allocation all contributed favorably to
other personal reserve development in 2009. If our actuaries had reflected all of this information and these
related changes in their year-end 2008 reserve estimates, other personal reserves carried at year-end 2008
would have been $19 million lower. Accordingly, favorable reserve development in 2009 for the other
personal line and the personal lines segment would have been lower by a like amount.
Life Insurance Policyholder Obligations and Reserves
Gross Life Insurance Policyholder Obligations
Our estimates of life, annuity and disability policyholder obligations reflect future estimated cash payments
to be made to policyholders for future policy benefits, policyholders’ account balances and separate
account liabilities. These estimates include death and disability claims, policy surrenders, policy maturities,
annuity payments, minimum guarantees on separate account products, commissions and premium taxes
offset by expected future deposits and premiums on in-force contracts.
Our estimates of gross life, annuity and disability obligations do not reflect net recoveries from reinsurance
agreements. Ceded life reinsurance receivables were $213 million at year-end 2009. As discussed in
Cincinnati Financial Corporation - 2009 10-K - Page 78
2010 Reinsurance Programs, Page 79, we purchase reinsurance to mitigate our life insurance risk
exposure. At year-end 2009, ceded death benefits represented approximately 49.0 percent of our total
policy face amounts in force.
These estimated cash outflows are undiscounted with respect to interest. As a result, the sum of the cash
outflows for all years of $3.502 billion (total of life insurance obligations) exceeds the liabilities recorded in
life policy reserves and separate accounts for future policy benefits and claims of $2.399 billion (total of life
insurance policy reserves and separate account policy reserves). Separate account policy reserves make up
all but $2 million of separate accounts liabilities.
We have made significant assumptions to determine the estimated undiscounted cash flows of these
policies and contracts that include mortality, morbidity, future lapse rates and interest crediting rates.
Due to the significance of the assumptions used, the amounts presented could materially differ from
actual results.
Life Insurance Reserves
Gross life policy reserves were $1.783 billion at year-end 2009, compared with $1.551 billion at year-end
2008. We establish reserves for traditional life insurance policies based on expected expenses, mortality,
morbidity, withdrawal rates and investment yields, including a provision for uncertainty. Once these
assumptions are established, they generally are maintained throughout the lives of the contracts. We use
both our own experience and industry experience adjusted for historical trends in arriving at our
assumptions for expected mortality, morbidity and withdrawal rates. We use our own experience and
historical trends for setting our assumptions for expected expenses. We base our assumptions for expected
investment income on our own experience adjusted for current economic conditions.
We establish reserves for our universal life, deferred annuity and investment contracts equal to the
cumulative account balances, which include premium deposits plus credited interest less charges and
withdrawals. Some of our universal life insurance policies contain no-lapse guarantee provisions. For these
policies, we establish a reserve in addition to the account balance based on expected no-lapse guarantee
benefits and expected policy assessments.
We regularly review our life insurance business to ensure that any deferred acquisition cost associated with
the business is recoverable and that our actuarial liabilities (life insurance segment reserves) make
sufficient provision for future benefits and related expenses.
2010 REINSURANCE PROGRAMS
A single large loss or an unexpected rise in claims severity or frequency due to a catastrophic event
could present us with a liquidity risk. In an effort to control such losses, we avoid marketing property
casualty insurance in specific geographic areas, monitor our exposure in certain coastal regions, review
aggregate exposures to huge disasters and purchase reinsurance. We use the Risk Management Solutions
(RMS) and Applied Insurance Research (AIR) models to evaluate exposures to a once-in-a-100 year and a
once-in-a-250 year event to help determine appropriate reinsurance coverage programs. In conjunction with
these activities, we also continue to evaluate information provided by our reinsurance broker. These various
sources explore and analyze credible scientific evidence, including the impact of global climate change,
which may affect our exposure under insurance policies.
Reinsurance mitigates the risk of highly uncertain exposures and limits the maximum net loss that can
arise from large risks or risks concentrated in areas of exposure. Management’s decisions about the
appropriate level of risk retention are affected by various factors, including changes in our underwriting
practices, capacity to retain risks and reinsurance market conditions. Reinsurance does not relieve us of
our obligation to pay covered claims. The financial strength of our reinsurers is important because our
ability to recover for losses covered under any reinsurance agreement depends on the financial viability of
the reinsurer.
Currently participating on our standard market property and casualty per-risk and per-occurrence programs
are Hannover Reinsurance Company, Munich Reinsurance America, Partner Reinsurance Company of the
U.S. and Swiss Reinsurance America Corporation, all of which have A.M. Best insurer financial strength
ratings of A (Excellent) or A+ (Superior). Our property catastrophe program is subscribed through a broker
by reinsurers from the United States, Bermuda, London and the European markets.
Primary components of the 2010 property and casualty reinsurance program include:
Property per risk treaty – The primary purpose of the property treaty is to provide capacity up to
$25 million, adequate for the majority of the risks we write. It also includes protection for
extra-contractual liability coverage losses. We retain the first $5 million of each loss. Losses between
$5 million and $25 million are reinsured at 100 percent. The ceded premium is estimated at
$36 million for 2010, compared with $35 million in 2009 and $37 million in 2008.
Casualty per occurrence treaty – The casualty treaty provides capacity up to $25 million. Similar to the
property treaty, it provides sufficient capacity to cover the vast majority of casualty accounts we insure
and also includes protection for extra-contractual liability coverage losses. We retain the first $6 million
Cincinnati Financial Corporation - 2009 10-K - Page 79
of each loss. Losses between $6 million and $25 million are reinsured at 100 percent. The ceded
premium is estimated at $38 million in 2010, compared with $38 million in 2009 and $43 million
in 2008.
Casualty excess treaties – We purchase a casualty reinsurance treaty that provides an additional
$25 million in protection for certain casualty losses. This treaty, along with the casualty per occurrence
treaty, provides a total of $50 million of protection for workers’ compensation, extra-contractual liability
coverage and clash coverage losses, which would apply when a single occurrence involves multiple
policyholders of The Cincinnati Insurance Companies or multiple coverages for one insured. The ceded
premium is estimated at $2 million in 2010, similar to the premium we paid in 2009.
We purchase a second casualty excess treaty, which provides an additional $20 million in casualty loss
coverage. This treaty also provides catastrophic coverage for workers’ compensation and extra-
contractual liability coverage losses. The ceded premium is estimated at $1 million for 2010, similar to
the premium we paid in 2009.
Property catastrophe treaty – To protect against catastrophic events such as wind and hail, hurricanes
or earthquakes, we purchase property catastrophe reinsurance with a limit up to $500 million. For the
2010 treaty, ceded premiums are estimated at $49 million, similar to the $50 million in 2009 and
$41 million in 2008. We retain the first $45 million of any loss and varying shares of losses up to
$500 million:
o 34 percent of losses between $45 million and $70 million
o 11 percent of losses between $70 million and $105 million
o 10 percent of losses between $105 million and $200 million
o 18 percent of losses between $200 million and $300 million
o 10 percent of losses between $300 million and $400 million
o 9 percent of losses between $400 million and $500 million
After reinsurance, our maximum exposure to a catastrophic event that caused $500 million in covered
losses would be $104 million compared with $118 million in 2009. The largest catastrophe loss in our
history was Hurricane Ike in September 2008, which was estimated to be $145 million before
reinsurance at December 31, 2009. The treaty contains one reinstatement provision.
Individual risks with insured values in excess of $25 million, as identified in the policy, are handled through
a different reinsurance mechanism. We typically reinsure property coverage for individual risks with insured
values between $25 million and $65 million under an automatic facultative treaty. For risks with property
values exceeding $65 million, we negotiate the purchase of facultative coverage on an individual certificate
basis. For casualty coverage on individual risks with limits exceeding $25 million, facultative reinsurance
coverage is placed on an individual certificate basis.
Terrorism coverage at various levels has been secured in most of our reinsurance agreements. The
broadest coverage for this peril is found in the property and casualty working treaties, which provide
coverage for commercial and personal risks. Our property catastrophe treaty provides coverage for personal
risks, and coverage for commercial risks with total insured values of $10 million or less. For insured values
between $10 million and $25 million, there also may be coverage in the property working treaty.
A form of reinsurance is also provided through The Terrorism Risk Insurance Act of 2002 (TRIA). TRIA was
originally signed into law on November 26, 2002, and extended on December 22, 2005, in a revised form,
and extended again on December 26, 2007. TRIA provides a temporary federal backstop for losses related
to the writing of the terrorism peril in property casualty insurance policies. TRIA now is scheduled to expire
December 31, 2014. Under regulations promulgated under this statute, insurers are required to offer
terrorism coverage for certain lines of property casualty insurance, including property, commercial
multi-peril, fire, ocean marine, inland marine, liability, aircraft and workers’ compensation. In the event of a
terrorism event defined by TRIA, the federal government would reimburse terrorism claim payments
subject to the insurer’s deductible. The deductible is calculated as a percentage of subject written
premiums for the preceding calendar year. Our deductible in 2009 was $383 million (20 percent of
2008 subject premiums), and we estimate it is $369 million (20 percent of 2009 subject premiums)
in 2010.
Reinsurance protection for the company’s surety business is covered under separate treaties with many of
the same reinsurers that write the property casualty working treaties.
The Cincinnati Specialty Underwriters Insurance Company, which began issuing insurance policies in 2008,
has separate property and casualty reinsurance treaties for 2010 through Swiss Reinsurance America
Corporation. Primary components of the treaties include:
Property per risk treaty – The property treaty provides limits up to $5 million, which is adequate
capacity for the risk profile we insure. We retain the first $1 million of any policy loss. Losses between
$1 million and $5 million are reinsured at 100 percent.
Cincinnati Financial Corporation - 2009 10-K - Page 80
Casualty treaties – The casualty treaties are written on a quota share basis and provide limits up to
$5 million, which is adequate capacity for the risk profile we insure. The maximum exposure for any
one casualty loss is $1 million.
Basket retention – The Cincinnati Specialty Underwriters Insurance Company has purchased this
coverage to limit our retention to $1 million in the event that the same occurrence results in both a
property and a casualty loss.
Property catastrophe treaty – As a subsidiary of The Cincinnati Insurance Company, The Cincinnati
Specialty Underwriters Insurance Company has been added as a named insured under our corporate
property catastrophe treaty. All terms and conditions of this treaty apply to policies underwritten by The
Cincinnati Specialty Underwriters Insurance Company.
For property or casualty risks with limits exceeding $5 million, underwriters place facultative reinsurance
coverage on an individual certificate basis. The combined property and casualty treaty provides protection
on a participating basis for extra contractual obligations, as well as exposure to losses in excess of policy
limits. The limit is $5 million for both property and casualty.
Cincinnati Life, our life insurance subsidiary, purchases reinsurance under separate treaties with many of
the same reinsurers that write the property casualty working treaties. In 2005, we modified our reinsurance
protection for our term life insurance business due to changes in the marketplace that affected the cost
and availability of reinsurance for term life insurance. We are retaining no more than a $500,000 exposure,
ceding the balance using excess over retention mortality coverage, and retaining the policy reserve.
Retaining the policy reserve has no direct impact on GAAP results. However, because of the conservative
nature of statutory reserving principles, retaining the policy reserve unduly depresses our statutory earnings
and requires a large commitment of our capital. We also have catastrophe reinsurance coverage on our life
insurance operations that reimburses us for covered net losses in excess of $9 million. Our recovery is
capped at $75 million for losses involving our associates. For term life insurance business written prior to
2005, we retain 10 percent to 25 percent of each term policy, not to exceed $500,000, ceding the balance
of mortality risk and policy reserve.
SAFE HARBOR STATEMENT
This is our “Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995. Our business is
subject to certain risks and uncertainties that may cause actual results to differ materially from those suggested
by the forward-looking statements in this report. Some of those risks and uncertainties are discussed in Item 1A,
Risk Factors, Page 23. Although we often review or update our forward-looking statements when events warrant,
we caution our readers that we undertake no obligation to do so.
Factors that could cause or contribute to such differences include, but are not limited to:
Unusually high levels of catastrophe losses due to risk concentrations, changes in weather patterns,
environmental events, terrorism incidents or other causes
Increased frequency and/or severity of claims
Inadequate estimates or assumptions used for critical accounting estimates
Recession or other economic conditions resulting in lower demand for insurance products or increased
payment delinquencies
Delays in adoption and implementation of underwriting and pricing methods that could increase our
pricing accuracy, underwriting profit and competitiveness
Inability to defer policy acquisition costs for any business segment if pricing and loss trends would lead
management to conclude that segment could not achieve sustainable profitability
Declines in overall stock market values negatively affecting the company’s equity portfolio and
book value
Events, such as the credit crisis, followed by prolonged periods of economic instability or recession, that
lead to:
o Significant or prolonged decline in the value of a particular security or group of securities and
impairment of the asset(s)
o Significant decline in investment income due to reduced or eliminated dividend payouts from a
particular security or group of securities
o Significant rise in losses from surety and director and officer policies written for
financial institutions
Prolonged low interest rate environment or other factors that limit the company’s ability to generate
growth in investment income or interest rate fluctuations that result in declining values of fixed-
maturity investments, including declines in accounts in which we hold bank-owned life insurance
contract assets
Increased competition that could result in a significant reduction in the company’s premium volume
Cincinnati Financial Corporation - 2009 10-K - Page 81
Changing consumer insurance-buying habits and consolidation of independent insurance agencies that
could alter our competitive advantages
Inability to obtain adequate reinsurance on acceptable terms, amount of reinsurance purchased,
financial strength of reinsurers and the potential for non-payment or delay in payment by reinsurers
Events or conditions that could weaken or harm the company’s relationships with its independent
agencies and hamper opportunities to add new agencies, resulting in limitations on the company’s
opportunities for growth, such as:
o Multi-notch downgrades of the company’s financial strength ratings
o Concerns that doing business with the company is too difficult
o Perceptions that the company’s level of service, particularly claims service, is no longer a
distinguishing characteristic in the marketplace
o Delays or inadequacies in the development, implementation, performance and benefits of
technology projects and enhancements
Actions of insurance departments, state attorneys general or other regulatory agencies, including a
change to a federal system of regulation from a state-based system, that:
o Restrict our ability to exit or reduce writings of unprofitable coverages or lines of business
o Place the insurance industry under greater regulatory scrutiny or result in new statutes, rules
and regulations
Increase our expenses
o
o Add assessments for guaranty funds, other insurance related assessments or mandatory
reinsurance arrangements; or that impair our ability to recover such assessments through future
surcharges or other rate changes
o Limit our ability to set fair, adequate and reasonable rates
o Place us at a disadvantage in the marketplace
o Restrict our ability to execute our business model, including the way we compensate agents
Adverse outcomes from litigation or administrative proceedings
Events or actions, including unauthorized intentional circumvention of controls, that reduce the
company’s future ability to maintain effective internal control over financial reporting under the
Sarbanes-Oxley Act of 2002
Unforeseen departure of certain executive officers or other key employees due to retirement, health or
other causes that could interrupt progress toward important strategic goals or diminish the
effectiveness of certain longstanding relationships with insurance agents and others
Events, such as an epidemic, natural catastrophe or terrorism, that could hamper our ability to
assemble our workforce at our headquarters location
Difficulties with technology or data security breaches could negatively affect our ability to conduct
business and our relationships with agents, policyholders and others
Further, the company’s insurance businesses are subject to the effects of changing social, economic and
regulatory environments. Public and regulatory initiatives have included efforts to adversely influence and
restrict premium rates, restrict the ability to cancel policies, impose underwriting standards and expand
overall regulation. The company also is subject to public and regulatory initiatives that can affect the
market value for its common stock, such as recent measures affecting corporate financial reporting and
governance. The ultimate changes and eventual effects, if any, of these initiatives are uncertain.
Item 7A. Quantitative and Qualitative Disclosures About
Market Risk
INTRODUCTION
Market risk is the potential for a decrease in securities value resulting from broad yet uncontrollable forces
such as: inflation, economic growth, interest rates, world political conditions or other widespread
unpredictable events. It is comprised of many individual risks that, when combined, create a
macroeconomic impact. The company accepts and manages risks in the investment portfolio as part of the
means of achieving portfolio objectives. Some of the risks are:
Political – the potential for a decrease in value due to the real or perceived impact of governmental
policies or conditions
Regulatory – the potential for a decrease in value due to the impact of legislative proposals or changes
in laws or regulations
Cincinnati Financial Corporation - 2009 10-K - Page 82
Economic – the potential for a decrease in value due to changes in general economic factors
(recession, inflation, deflation, etc.)
Revaluation – the potential for a decrease in value due to a change in relative value (change in market
multiple) of the market brought on by general economic factors
Interest-rate – the potential for a decrease in value of a security or portfolio due to its sensitivity to
changes (increases or decreases) in the general level of interest rates
Company-specific risk – the potential for a particular issuer to experience a decline in value due to the
impact of sector or market risk on the holding or because of issues specific to the firm
Fraud – the potential for a negative impact on an issuer’s performance due to actual or alleged illegal
or improper activity of individuals it employs
Credit – the potential for deterioration in an issuer’s financial profile due to specific company issues,
problems it faces in the course of its operations or industry-related issues
Default – the possibility that an issuer will not make a required payment (interest payment or return of
principal) on its debt. Generally this occurs after its financial profile has deteriorated (credit risk) and it
no longer has the means to make its payments
The investment committee of the board of directors monitors the investment risk management process
primarily through its executive oversight of our investment activities. We take an active approach to
managing market and other investment risks, including the accountabilities and controls over these
activities. Actively managing these market risks is integral to our operations and could require us to change
the character of future investments purchased or sold or require us to shift the existing asset portfolios to
manage exposure to market risk within acceptable ranges.
Sector risk is the potential for a negative impact on a particular industry due to its sensitivity to factors that
make up market risk. Market risk affects general supply/demand factors for an industry and affects
companies within that industry to varying degrees.
Risks associated with the five asset classes described in Item 1, Investments Segment, Page 18, can be
summarized as follows (H – high, A – average, L – low):
Political
Regulatory
Economic
Revaluation
Interest rate
Fraud
Credit
Default
Taxable
fixed maturities
A
A
A
A
H
A
A
A
Tax-exempt
fixed maturities
H
A
A
A
H
L
L
L
Common
equities
A
A
H
H
A
A
A
A
Preferred
equities
A
A
A
A
H
A
A
A
Short-term
investments
L
L
L
L
L
L
L
L
FIXED-MATURITY INVESTMENTS
For investment-grade corporate bonds, the inverse relationship between interest rates and bond prices
leads to falling bond values during periods of increasing interest rates. We address this risk by attempting
to construct a generally laddered maturity schedule that allows us to reinvest cash flows at prevailing rates.
Although the potential for a worsening financial condition, and ultimately default, does exist with
investment-grade corporate bonds, we address this risk by performing credit analysis and monitoring as
well as maintaining a diverse portfolio of holdings.
The primary risk related to high-yield corporate bonds is credit risk or the potential for a deteriorating
financial structure. A weak financial profile can lead to rating downgrades from the credit rating agencies,
which can put further downward pressure on bond prices. Interest rate risk, while significant, is less of a
factor with high-yield corporate bonds, as valuation is related more directly to underlying operating
performance than to general interest rates. This puts more emphasis on the financial results achieved by
the issuer rather than on general economic trends or statistics within the marketplace. We address this
concern by analyzing issuer- and industry-specific financial results and by closely monitoring holdings within
this asset class.
The primary risks related to tax-exempt bonds are interest rate risk and political risk associated with the
specific economic environment within the political boundaries of the issuing municipal entity. We address
these concerns by focusing on municipalities’ general-obligation debt and on essential-service bonds.
Essential-service bonds derive a revenue stream from municipal services that are vital to the people living
in the area (water service, sewer service, etc.). Another risk related to tax-exempt bonds is regulatory risk or
the potential for legislative changes that would negate the benefit of owning tax-exempt bonds. We monitor
regulatory activity for situations that may negatively affect current holdings and our ongoing strategy for
investing in these securities.
Cincinnati Financial Corporation - 2009 10-K - Page 83
The final, less significant risk is our exposure to credit risk for a portion of the tax-exempt portfolio that has
support from corporate entities. Examples are bonds insured by corporate bond insurers or bonds with
interest payments made by a corporate entity through a municipal conduit/authority. Our decisions
regarding these investments primarily consider the underlying municipal situation. The existence of third-
party insurance is intended to reduce risk in the event of default. In circumstances in which the municipality
is unable to meet its obligations, risk would be increased if the insuring entity were experiencing financial
duress. Because of our diverse exposure and selection of higher-rated entities with strong financial profiles,
we do not believe this is a material concern as we discuss in Item 1, Investments Segment, Page 18.
Interest Rate Sensitivity Analysis
Because of our strong surplus, long-term investment horizon and ability to hold most fixed-maturity
investments to maturity, we believe the company is well positioned if interest rates were to rise. A higher
rate environment would provide the opportunity to invest cash flow in higher-yielding securities, while
reducing the likelihood of untimely redemptions of currently callable securities. While higher interest rates
would be expected to continue to increase the number of fixed-maturity holdings trading below 100 percent
of book value, we believe lower fixed-maturity security values due solely to interest rate changes would not
signal a decline in credit quality.
Our dynamic financial planning model uses analytical tools to assess market risks. As part of this model,
the effective duration of the fixed-maturity portfolio is continually monitored by our investment department
to evaluate the theoretical impact of interest rate movements.
The table below summarizes the effect of hypothetical changes in interest rates on the
fixed-maturity portfolio:
(In millions)
At December 31, 2009
At December 31, 2008
-200
8,705
6,467
$
$
$
$
Interest Rate Shift in Basis Points
0
100
-100
8,279
6,143
$
$
7,855
5,827
$
$
7,428
5,506
$
$
200
7,024
5,202
The effective duration of the fixed maturity portfolio was 5.3 years at year-end 2009, compared with
5.4 years at year-end 2008. A 100 basis point movement in interest rates would result in an approximately
5.3 percent change in the fair value of the fixed maturity portfolio. Generally speaking, the higher a bond is
rated, the more directly correlated movements in its fair value are to changes in the general level of interest
rates, exclusive of call features. The fair values of average- to lower-rated corporate bonds are additionally
influenced by the expansion or contraction of credit spreads.
In the dynamic financial planning model, the selected interest rate change of 100 to 200 basis points
represents our views of a shift in rates that is quite possible over a one-year period. The rates modeled
should not be considered a prediction of future events as interest rates may be much more volatile in the
future. The analysis is not intended to provide a precise forecast of the effect of changes in rates on our
results or financial condition, nor does it take into account any actions that we might take to reduce
exposure to such risks.
SHORT-TERM INVESTMENTS
Our short-term investments consist primarily of commercial paper, demand notes or bonds purchased
within one year of maturity. We make short-term investments primarily with funds to be used to make
upcoming cash payments, such as taxes. At year-end 2009, short-term investments included $5 million
that was frozen in The Reserve’s Primary Fund. This amount was received in early 2010.
EQUITY INVESTMENTS
Common stocks are subject to a variety of risk factors encompassed under the umbrella of market risk.
General economic swings influence the performance of the underlying industries and companies within
those industries. As we saw in 2008, a downturn in the economy can have a negative effect on an equity
portfolio. Industry- and company-specific risks also have the potential to substantially affect the value of our
portfolio. We implemented new investment guidelines in 2008 to help address these risks by diversifying
the portfolio and establishing parameters to help manage exposures.
Our equity holdings represented $2.701 billion in fair value and accounted for approximately 66.8 percent
of the unrealized appreciation of the entire portfolio at year-end 2009. See Item 1, Investments Segment,
Page 18, for additional details on our holdings.
The primary risks related to preferred stocks are similar to those related to investment grade corporate
bonds. Falling interest rates adversely affect market values due to the normal inverse relationship between
rates and yields. Credit risk exists due to the subordinate position of preferred stocks in the capital
structure. We minimize this risk by primarily purchasing investment grade preferred stocks of issuers with a
strong history of paying a common stock dividend.
Cincinnati Financial Corporation - 2009 10-K - Page 84
APPLICATION OF ASSET IMPAIRMENT POLICY
As discussed in Item 7, Critical Accounting Estimates, Asset Impairment, Page 42, our fixed-maturity and
equity investment portfolios are evaluated differently for other-than-temporary impairments. The
company’s asset impairment committee monitors a number of significant factors for indications that the
value of investments trading below the carrying amount may not be recoverable. The application of our
impairment policy resulted in other-than-temporary impairment charges that reduced our income before
income taxes by $131 million in 2009, $510 million in 2008 and $16 million in 2007. Impairments are
discussed in Item 7, Investment Results of Operations, Page 64.
We expect the number of securities trading below 100 percent of book value to fluctuate as interest rates
rise or fall and credit spreads expand or contract due to prevailing economic conditions. Further, book
values for some securities have been revised due to impairment charges recognized in prior periods. At
year-end 2009, 355 of the 2,505 securities we owned were trading below 100 percent of book value
compared with 944 of the 2,233 securities we owned at year-end 2008 and 373 of the 2,053 securities we
owned at year-end 2007.
The 355 holdings trading below book value at year-end 2009 represented 16.8 percent of invested assets
and $84 million in unrealized losses.
311 of these holdings were trading between 90 percent and 100 percent of book value. The value
of these securities fluctuates primarily because of changes in interest rates. The fair value of these
311 securities was $1.613 billion at year-end 2009, and they accounted for $51 million in
unrealized losses.
35 of these holdings were trading between 70 percent and 90 percent of book value. The fair value of
these holdings was $168 million, and they accounted for $30 million in unrealized losses. These
securities, which are being closely monitored, have been affected by a combination of factors including
wider credit spreads driven primarily by the distress in the mortgage market, slumping real estate
valuations, the effects of a slowing economy and the effects of higher interest rates on longer duration
instruments. The majority of these securities are in the financial-related sectors.
9 securities, all fixed-maturity, were trading below 70 percent of book value at year-end 2009. The fair
value of these holdings was $5 million, and they accounted for $3 million in unrealized losses. The real
estate sector accounted for 63 percent and the financial sector for 37 percent of the unrealized losses.
The issuers of these debt instruments are current on contractual payments and we believe that future
contractual amounts are likely to be paid.
The following table summarizes the length of time securities in the investment portfolio have been in a
continuous unrealized gain or loss position.
(In millions)
At December 31,
2009
Fixed maturities:
States, municipalities and political subdivisions
Government-sponsored enterprises
Short-term investments
Collateralized mortgage obligations
Corporate bonds
Total
Equity securities
Total
At December 31,
2008
Fixed maturities:
States, municipalities and political subdivisions
Convertibles and bonds with warrants attached
Government-sponsored enterprises
All other corporate bonds and short-term investments
Total
Equity securities
Total
Less than 12 months
Fair
value
Unrealized
losses
12 months or more
Fair
value
Unrealized
losses
Total
Fair
value
Unrealized
losses
$
$
$
$
196 $
347
1
-
397
941
65
1,006 $
592 $
195
141
1,367
2,295
820
3,115 $
4 $
7
-
-
19
30
3
33 $
26 $
15
2
215
258
219
477 $
29 $
-
-
27
309
365
415
780 $
94 $
38
-
254
386
79
465 $
2 $
-
-
6
17
25
26
51 $
5 $
5
-
68
78
41
119 $
225 $
347
1
27
706
1,306
480
1,786 $
686 $
233
141
1,621
2,681
899
3,580 $
6
7
-
6
36
55
29
84
31
20
2
283
336
260
596
Cincinnati Financial Corporation - 2009 10-K - Page 85
The following table summarizes the investment portfolio:
(Dollars in millions)
At December 31, 2009
Taxable fixed maturities:
Trading below 70% of book value
Trading at 70% to less than 100% of book value
Trading at 100% and above of book value
Securities sold in current year
Total
Tax-exempt fixed maturities:
Trading below 70% of book value
Trading at 70% to less than 100% of book value
Trading at 100% and above of book value
Securities sold in current year
Total
Common equities:
Trading below 70% of book value
Trading at 70% to less than 100% of book value
Trading at 100% and above of book value
Securities sold in current year
Total
Preferred equities:
Trading below 70% of book value
Trading at 70% to less than 100% of book value
Trading at 100% and above of book value
Securities sold in current year
Total
Short-term investments:
Trading below 70% of book value
Trading at 70% to less than 100% of book value
Trading at 100% and above of book value
Securities sold in current year
Total
Portfolio summary:
Trading below 70% of book value
Trading at 70% to less than 100% of book value
Trading at 100% and above of book value
Investment income on securities sold in current year
Total
At December 31, 2008
Portfolio summary:
Trading below 70% of book value
Trading at 70% to less than 100% of book value
Trading at 100% and above of book value
Investment income on securities sold in current year
Total
Number
of issues
Book
value
Fair
value
Gross
unrealized
gain/loss
Gross
investment
income
9 $
8 $
5 $
(3) $
257
849
0
1,115
0
76
1,236
0
1,312
0
7
43
0
50
0
5
20
0
25
0
1
2
0
3
1,213
3,423
0
4,644
0
139
2,731
0
2,870
0
477
1,464
0
1,941
0
32
43
0
75
0
1
5
0
6
1,165
3,693
0
4,863
0
135
2,857
0
2,992
0
452
2,156
0
2,608
0
28
65
0
93
0
1
5
0
6
(48)
270
0
219
0
(4)
126
0
122
0
(25)
692
0
667
0
(4)
22
0
18
0
0
0
0
0
9
346
2,150
0
2,505 $
83 $
861
1,279
0
2,223 $
8
1,862
7,666
0
9,536 $
528 $
3,648
4,043
0
8,219 $
5
1,781
8,776
0
10,562 $
322 $
3,258
5,227
0
8,807 $
(3)
(81)
1,110
0
1,026 $
(206) $
(390)
1,184
0
588 $
1
55
204
19
279
0
6
118
2
126
0
16
65
9
90
0
2
4
1
7
0
0
0
0
0
1
79
391
31
502
25
176
290
39
530
Cincinnati Financial Corporation - 2009 10-K - Page 86
Financial Statements and Supplementary Data
Item 8.
RESPONSIBILITY FOR FINANCIAL STATEMENTS
We have prepared the consolidated financial statements of Cincinnati Financial Corporation and our
subsidiaries for the year ended December 31, 2009, in accordance with accounting principles generally
accepted in the United States of America (GAAP).
We are responsible for the integrity and objectivity of these financial statements. The amounts, presented
on an accrual basis, reflect our best estimates and judgment. These statements are consistent in all
material aspects with other financial information in the Annual Report on Form 10-K. Our accounting
system and related internal controls are designed to assure that our books and records accurately reflect
the company’s transactions in accordance with established policies and procedures as implemented by
qualified personnel.
Our board of directors has established an audit committee of independent outside directors. We believe
these directors are free from any relationships that could interfere with their independent judgment as
audit committee members.
The audit committee meets periodically with management, our independent registered public accounting
firm and our internal auditors to discuss how each is handling responsibilities. The audit committee reports
its findings to the board of directors. The audit committee recommends to the board the annual
appointment of the independent registered public accounting firm. The audit committee reviews with this
firm the scope of the audit assignment and the adequacy of internal controls and procedures.
Deloitte & Touche LLP, our independent registered public accounting firm, audited the consolidated
financial statements of Cincinnati Financial Corporation and subsidiaries for the year ended
December 31, 2009. Its report is on Page 89. Deloitte’s auditors met with our audit committee to discuss
the results of their examination. They have the opportunity to discuss the adequacy of internal controls and
the quality of financial reporting without management present.
Cincinnati Financial Corporation - 2009 10-K – Page 87
MANAGEMENT’S ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL
REPORTING
The management of Cincinnati Financial Corporation and its subsidiaries is responsible for establishing and
maintaining adequate internal controls, designed to provide reasonable assurance regarding the reliability
of financial reporting and the preparation of financial statements for external purposes in accordance with
accounting principles generally accepted in the United States of America (GAAP). The company’s internal
control over financial reporting includes those policies and procedures that:
Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of the assets of the company;
Provide reasonable assurance that transactions are recorded as necessary to permit preparation of
financial statements in accordance with GAAP and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and the directors of the company;
and
Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition,
use or disposition of the company’s assets that could have a material effect on the financial
statements.
All internal control systems, no matter how well designed, have inherent limitations, including the
possibility of human error and the circumvention of overriding controls. Accordingly, even effective internal
control can provide only reasonable assurance with respect to financial statement preparation and
presentation. Further, because of changes in conditions, the effectiveness of internal control may vary
over time.
The company’s management assessed the effectiveness of the company’s internal control over financial
reporting as of December 31, 2009, as required by Section 404 of the Sarbanes Oxley Act of 2002.
Management’s assessment was based on the criteria established in the Internal Control – Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and was
designed to provide reasonable assurance that the company maintained effective internal control over
financial reporting as of December 31, 2009. The assessment led management to conclude that, as of
December 31, 2009, the company’s internal control over financial reporting was effective based on those
criteria.
The company’s independent registered public accounting firm has issued an audit report on our internal
control over financial reporting as of December 31, 2009. This report appears on Page 89.
/S/ Kenneth W. Stecher
Kenneth W. Stecher
President and Chief Executive Officer
/S/ Steven J. Johnston
Steven J. Johnston, FCAS, MAAA, CFA
Chief Financial Officer, Senior Vice President, Secretary and Treasurer
February 26, 2010
Cincinnati Financial Corporation - 2009 10-K – Page 88
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of Cincinnati Financial Corporation
Fairfield, Ohio
We have audited the accompanying consolidated balance sheets of Cincinnati Financial Corporation and
subsidiaries (the company) as of December 31, 2009 and 2008, and the related consolidated statements of
income, shareholders’ equity, and cash flows for each of the three years in the period ended December 31, 2009.
Our audits also included the financial statement schedules listed in the Index at Item 15(c). We also have audited
the company’s internal control over financial reporting as of December 31, 2009, based on criteria established in
the Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission. The company’s management is responsible for these financial statements and financial
statement schedules, for maintaining effective internal control over financial reporting, and for its assessment of
the effectiveness of internal control over financial reporting, included in Management’s Annual Report on Internal
Control Over Financial Reporting. Our responsibility is to express an opinion on these financial statements and
financial statement schedules and an opinion on the company’s internal control over financial reporting based on
our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement and whether effective internal control
over financial reporting was maintained in all material respects. Our audit of the financial statements included
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by management, and evaluating the
overall financial statement presentation. Our audit of internal control over financial reporting included obtaining
an understanding of internal control over financial reporting, assessing the risk that a material weakness exists,
testing and evaluating the design and operating effectiveness of internal control, and performing such other
procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable
basis for our opinions.
A company’s internal control over financial reporting is a process designed by, or under the supervision of,
the company’s principal executive and principal financial officers, or persons performing similar functions, and
effected by the company’s board of directors, management, and other personnel to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles. A company’s internal control over
financial reporting includes those policies and procedures that: (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2)
provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles and that receipts and expenditures of
the company are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized
acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.
Because of the inherent limitations of internal control over financial reporting, including the possibility of
collusion or improper management override of controls, material misstatements due to error or fraud may not be
prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal
control over financial reporting to future periods are subject to the risk that the controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects,
the financial position of the company as of December 31, 2009 and 2008, and the results of their operations and
their cash flows for each of the three years in the period ended December 31, 2009, in conformity with
accounting principles generally accepted in the United States of America. Also, in our opinion, such financial
statement schedules, when considered in relation to the basic consolidated financial statements taken as a
whole, present fairly, in all material respects, the information set forth therein. Also, in our opinion, the company
maintained, in all material respects, effective internal control over financial reporting as of December 31, 2009,
based on the criteria established in Internal Control – Integrated Framework issued by the Committee of
Sponsoring Organizations of the Treadway Commission.
As discussed in Note 1 to the consolidated financial statements, the company changed its method of accounting
for the recognition and presentation of other-than-temporary impairments in 2009.
/S/ Deloitte & Touche LLP
Cincinnati, Ohio
February 26, 2010
Cincinnati Financial Corporation - 2009 10-K – Page 89
CINCINNATI FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In millions except per share data)
ASSETS
Investments
Fixed maturities, at fair value (amortized cost: 2009—$7,514; 2008—$6,058)
Equity securities, at fair value (cost: 2009—$2,016; 2008—$2,077)
Short-term investments, at fair value (amortized cost: 2009—$6; 2008—$84)
Other invested assets
Total investments
Cash and cash equivalents
Investment income receivable
Finance receivable
Premiums receivable
Reinsurance receivable
Prepaid reinsurance premiums
Deferred policy acquisition costs
Deferred income tax
Land, building and equipment, net, for company use (accumulated depreciation:
2009—$335; 2008—$297)
Other assets
Separate accounts
Total assets
LIABILITIES
Insurance reserves
Loss and loss expense reserves
Life policy reserves
Unearned premiums
Other liabilities
Deferred income tax
Note payable
6.125% senior notes due 2034
6.9% senior debentures due 2028
6.92% senior debentures due 2028
Separate accounts
Total liabilities
Commitments and contingent liabilities (Note 16)
SHAREHOLDERS' EQUITY
Common stock, par value—$2 per share; (authorized: 2009—500 million shares,
2008—500 million shares; issued: 2009—196 million shares, 2008—196 million shares)
Paid-in capital
Retained earnings
Accumulated other comprehensive income
Treasury stock at cost (2009—34 million shares, 2008—34 million shares)
Total shareholders' equity
Total liabilities and shareholders' equity
Accompanying notes are an integral part of these consolidated financial statements.
December 31,
2009
December 31,
2008
$
$
$
$
7,855
2,701
6
81
10,643
557
118
75
995
675
15
481
-
251
45
585
14,440
4,142
1,783
1,509
670
152
49
371
28
391
585
9,680
$
$
$
5,827
2,896
84
83
8,890
1,009
98
71
1,059
759
15
509
126
236
49
548
13,369
4,086
1,551
1,544
618
-
49
371
28
392
548
9,187
—
—
393
1,081
3,862
624
(1,200)
4,760
14,440
$
393
1,069
3,579
347
(1,206)
4,182
13,369
Cincinnati Financial Corporation - 2009 10-K – Page 90
CINCINNATI FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
(In millions except per share data)
REVENUES
Earned premiums
Property casualty
Life
Investment income, net of expenses
Other income
Realized investment gains (losses), net
Other-than-temporary impairments on fixed maturity securities
Other-than-temporary impairments on fixed maturity securities transferred to Other
Comprehensive Income
Other realized investment gains, net
Total realized investment gains (losses), net
Total revenues
BENEFITS AND EXPENSES
Insurance losses and policyholder benefits
Underwriting, acquisition and insurance expenses
Other operating expenses
Interest expense
Total benefits and expenses
INCOME BEFORE INCOME TAXES
PROVISION (BENEFIT) FOR INCOME TAXES
Current
Deferred
Total provision for income taxes
NET INCOME
PER COMMON SHARE
Net income—basic
Net income—diluted
Accompanying notes are an integral part of these consolidated financial statements.
Years ended December 31,
2008
2009
2007
2,911
143
501
12
(62)
-
398
336
3,903
2,242
1,004
20
55
3,321
582
79
71
150
432
2.66
2.65
$
$
$
3,010
126
537
13
(163)
-
301
138
3,824
2,193
1,016
22
53
3,284
540
238
(127)
111
429
2.63
2.62
$
$
$
3,125
125
608
19
(14)
-
396
382
4,259
1,963
1,039
13
52
3,067
1,192
325
12
337
855
5.01
4.97
$
$
$
Cincinnati Financial Corporation - 2009 10-K – Page 91
Years ended December 31,
2008
2009
2007
$
$
393
-
393
$
393
-
393
391
2
393
1,015
19
14
1
1,049
2,786
5
(1)
2,790
-
855
(241)
3,404
3,379
(5)
3,374
-
(1,223)
2,151
(763)
(306)
1
(1,068)
5,929
173
(7)
-
166
1,069
-
10
2
1,081
3,579
-
-
3,579
106
432
(255)
3,862
347
-
347
(106)
383
624
1,049
4
15
1
1,069
3,404
-
-
3,404
-
429
(254)
3,579
2,151
-
2,151
-
(1,804)
347
(1,206)
-
6
(1,200)
4,760
$
(1,068)
(139)
1
(1,206)
4,182
$
162
-
-
162
166
(4)
-
162
432
383
815
$
$
429
(1,804)
(1,375)
$
$
855
(1,223)
(368)
CINCINNATI FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(In millions)
COMMON STOCK
Beginning of year
Stock options exercised
End of year
PAID-IN CAPITAL
Beginning of year
Stock options exercised
Stock-based compensation
Other
End of year
RETAINED EARNINGS
Beginning of year
Cumulative effect of change in accounting for hybrid financial securities
Cumulative effect of change in accounting for uncertain tax positions
Adjusted beginning of year
Cumulative effect of change in accounting for other-than-temporary impairments as of
April 1,2009, net of tax
Net income
Dividends declared
End of year
ACCUMULATED OTHER COMPREHENSIVE INCOME
Beginning of year
Cumulative effect of change in accounting for hybrid financial securities
Adjusted beginning of year
Cumulative effect of change in accounting for other-than-temporary impairments as of
April 1, 2009, net of tax
Other comprehensive income (loss), net
End of year
TREASURY STOCK
Beginning of year
Purchased
Reissued
End of year
Total shareholders' equity
COMMON STOCK - NUMBER OF SHARES OUTSTANDING
Beginning of year
Purchase of treasury shares
Reissuance of treasury shares
End of year
COMPREHENSIVE INCOME
Net income
Other comprehensive income (loss), net
Total comprehensive income (loss)
Accompanying notes are an integral part of these consolidated financial statements.
$
$
$
Cincinnati Financial Corporation - 2009 10-K – Page 92
CINCINNATI FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In millions)
Years ended December 31,
2008
2009
2007
CASH FLOWS FROM OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation, amortization and other non-cash items
Realized gains on investments
Stock-based compensation
Interest credited to contract holders
Deferred income tax
Changes in:
Investment income receivable
Premiums and reinsurance receivable
Deferred policy acquisition costs
Other assets
Loss and loss expense reserves
Life policy reserves
Unearned premiums
Other liabilities
Current income tax receivable/payable
Net cash provided by operating activities
CASH FLOWS FROM INVESTING ACTIVITIES
Sale of fixed maturities
Call or maturity of fixed maturities
Sale of equity securities
Collection of finance receivables
Purchase of fixed maturities
Purchase of equity securities
Change in short-term investments, net
Investment in buildings and equipment, net
Investment in finance receivables
Change in other invested assets, net
Change in securities lending collateral invested
Net cash provided by (used in) investing activities
CASH FLOWS FROM FINANCING ACTIVITIES
Payment of cash dividends to shareholders
Purchase of treasury shares
Change in notes payable
Proceeds from stock options exercised
Contract holders' funds deposited
Contract holders' funds withdrawn
Change in securities lending payable
Excess tax benefits on share-based compensation
Other
Net cash provided by (used in) financing activities
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of period
Supplemental disclosures of cash flow information:
Interest paid (net of capitalized interest: 2009—$0; 2008—$3; 2007—$4)
Income taxes paid
Non-cash activities:
Conversion of securities
Equipment acquired under capital lease obligations
Accompanying notes are an integral part of these consolidated financial statements.
$
432
$
429
$
855
38
(336)
10
43
71
(20)
148
(12)
10
56
110
(35)
5
5
525
187
659
1,247
30
(2,135)
(796)
78
(42)
(34)
(9)
-
(815)
(249)
-
-
-
162
(66)
-
-
(9)
(162)
(452)
1,009
557
55
74
90
15
$
$
$
32
(138)
15
34
(127)
26
43
(17)
5
119
67
(20)
(25)
41
484
167
1,029
2,052
36
(1,695)
(771)
20
(36)
(17)
(17)
741
1,509
(250)
(139)
(20)
4
25
(66)
(760)
-
(4)
(1,210)
783
226
1,009
53
197
25
2
$
$
$
$
$
$
36
(382)
14
36
12
(3)
(50)
(8)
(4)
71
101
(15)
64
(22)
705
321
520
812
37
(924)
(769)
(5)
(70)
(23)
(1)
(760)
(862)
(240)
(307)
20
19
12
(79)
760
2
(6)
181
24
202
226
51
346
20
12
Cincinnati Financial Corporation - 2009 10-K – Page 93
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1.
Nature of Operations
Cincinnati Financial Corporation operates through our insurance group and two complementary subsidiary
companies:
The Cincinnati Insurance Company leads our standard market property casualty insurance group that also
includes two subsidiaries: The Cincinnati Casualty Company and The Cincinnati Indemnity Company. This
group markets a broad range of standard market business, homeowner and auto policies. The group
provides quality customer service to our select group of 1,180 independent insurance agencies with
1,463 reporting locations across 37 states. Other subsidiaries of The Cincinnati Insurance Company include
The Cincinnati Life Insurance Company, which markets life and disability income insurance and annuities,
and The Cincinnati Specialty Underwriters Insurance Company, which began offering excess and surplus
lines insurance products in 2008.
The two complementary subsidiaries are CSU Producer Resources Inc., which offers insurance brokerage
services to our independent agencies so their clients can access our excess and surplus lines insurance
products, and CFC Investment Company (CFC-I), which offers commercial leasing and financing services to
our agents, their clients and other customers.
Basis of Presentation
Our consolidated financial statements include the accounts of the parent company and our wholly owned
subsidiaries. We present our statements in accordance with accounting principles generally accepted in the
United States of America (GAAP). In consolidating our accounts, we have eliminated intercompany
balances and transactions.
In accordance with GAAP, we have made estimates and assumptions that affect the amounts we report
and discuss in the consolidated financial statements and accompanying notes. Actual results could differ
from our estimates.
Earnings per Share
Net income per common share is based on the weighted average number of common shares outstanding
during each of the respective years. We calculate net income per common share (diluted) assuming the
exercise of stock-based awards. We have adjusted shares and earnings per share to reflect all stock splits
and dividends prior to December 31, 2009.
Share-Based Compensation
We grant qualified and non-qualified share-based compensation under authorized plans. The stock options
vest ratably over three years following the date of grant and are exercisable over 10-year periods. In 2008,
the committee approved a mix of stock options and restricted stock units for stock-based awards. Stock
options granted had similar terms but generally were awarded for fewer shares compared with previous
years to accommodate new awards of service-based and performance-based restricted stock units.
Employee Benefit Pension Plan
We sponsor a defined benefit pension plan that was modified during 2008. We froze entry into the pension
plan, and only participants 40 years of age or older could elect to remain in the plan. Our pension expense
is based on certain actuarial assumptions and also is composed of several components that are
determined using the projected unit credit actuarial cost method. Refer to Note 13, Employee Retirement
Benefits, Page 109 for more information regarding our defined benefit pension plan.
Property Casualty Insurance
Property casualty written premiums are deferred and recorded as earned premiums on a pro rata basis
over the terms of the policies. We record as unearned premiums the portion of written premiums that
applies to unexpired policy terms. The expenses associated with issuing insurance policies – primarily
commissions, premium taxes and underwriting costs – are deferred and amortized over the terms of the
policies. Our standard market insurance operations consist of two segments, commercial lines and
personal lines. We assess recoverability of deferred acquisition costs at the segment level, consistent with
the ways we acquire, service and manage insurance and measure profitability. We also have deferred
acquisition costs in our surplus lines operation, which is reported in Other. We analyze our acquisition cost
assumptions periodically to reflect actual experience; we evaluate our deferred acquisition cost for
recoverability; and we regularly conduct reviews for potential premium deficiencies.
A premium deficiency is recorded when the sum of expected loss and loss adjustment expenses, expected
policyholder dividends, unamortized acquisition costs and maintenance costs exceeds the total of unearned
premiums and anticipated investment income. A premium deficiency is first recognized by charging any
unamortized acquisition costs to expense to the extent required to eliminate the deficiency. If the premium
Cincinnati Financial Corporation - 2009 10-K – Page 94
deficiency is greater than unamortized acquisition costs, a liability is accrued for the excess deficiency. We
did not record a premium deficiency for the three years ended 2009, 2008 and 2007.
Certain property casualty policies are not booked before the effective date. An actuarial estimate is made
to determine the amount of unbooked written premiums. The majority of the estimate is unearned and
does not have a material impact on earned premium.
Effective in the second quarter 2009, we changed our presentation of underwriting expenses in our
consolidated statements of income. We have summarized commissions, insurance operating expenses,
increase in deferred acquisition costs and taxes, licenses and fees to a single caption, “Underwriting,
acquisition and insurance expenses.”
We establish reserves to cover the expected cost of claims, or losses, and our expenses related to
investigating, processing and resolving claims. Although determining the appropriate amount of reserves is
inherently uncertain, we base our decisions on past experience and current facts. Reserves are based on
claims reported prior to the end of the year and estimates of unreported claims. We take into account the
fact that we may recover some of our costs through salvage and subrogation. We regularly review and
update reserves using the most current information available. Any resulting adjustments are reflected in
current year insurance losses and policyholder benefits.
The consolidated property casualty companies actively write property casualty insurance through
independent agencies in 37 states. Our 10 largest states generated 68.1 percent and 68.7 percent of total
earned premiums in 2009 and 2008. Ohio, our largest state, accounted for 21.0 percent and 20.9 percent
of total earned premiums in 2009 and 2008. Georgia, Illinois, Indiana, Michigan, North Carolina,
Pennsylvania and Virginia each accounted for between 4 percent and 9 percent of total earned premiums
in 2009. Our largest single agency relationship accounted for approximately 1.2 percent of the company's
total earned premiums in 2009. Our largest reinsurer, Swiss Reinsurance Company, accounted for 21.5
percent of total ceded earned premiums.
Policyholder Dividends
Certain workers’ compensation policies include the possibility of a policyholder earning a return of a portion
of its premium in the form of a policyholder dividend. The dividend generally is calculated by determining
the profitability of a policy year along with the associated premium. We reserve for all probable future
policyholder dividend payments.
Life and Health Insurance
We offer several types of life and health insurance, and we account for each according to the duration of
the contract. Short-duration contracts are written to cover claims that arise during a short, fixed term of
coverage. We generally have the right to change the amount of premium charged or cancel the coverage at
the end of each contract term. Group life insurance is an example. We record premiums for short-duration
contracts similarly to property casualty contracts.
Long-duration contracts are written to provide coverage for an extended period of time. Traditional long-
duration contracts require policyholders to pay scheduled gross premiums, generally not less frequently
than annually, over the term of the coverage. Premiums for these contracts are recognized as revenue
when due. Whole life insurance and disability income insurance are examples. Some traditional long-
duration contracts have premium payment periods shorter than the period over which coverage is provided.
For these contracts, the excess of premium over the amount required to pay expenses and benefits is
recognized over the term of the coverage rather than over the premium payment period. Ten-pay whole life
insurance is an example.
We establish a liability for traditional long-duration contracts as we receive premiums. The amount of this
liability is the present value of future expenses and benefits less the present value of future net premiums.
Net premium is the portion of gross premium required to provide for all expenses and benefits. We
estimate future expenses and benefits and net premium using assumptions for expected expenses,
mortality, morbidity, withdrawal rates and investment income. We include a provision for deviation,
meaning we allow for some uncertainty in making our assumptions. We establish our assumptions when
the contract is issued and we generally maintain those assumptions for the life of the contract. We use both
our own experience and industry experience, adjusted for historical trends, in arriving at our assumptions
for expected mortality, morbidity and withdrawal rates. We use our own experience and historical trends for
setting our assumption for expected expenses. We base our assumption for expected investment income
on our own experience, adjusted for current economic conditions.
When we issue a traditional long-duration contract, we capitalize acquisition costs. Acquisition costs are
costs that vary with, and are primarily related to, the production of new business. We then charge these
deferred policy acquisition costs to expenses over the premium-paying period of the contract, and we use
the same assumptions that we use when we establish the liability for the contract. We update our
acquisition cost assumptions periodically to reflect actual experience, and we evaluate our deferred
acquisition cost for recoverability.
Cincinnati Financial Corporation - 2009 10-K – Page 95
Universal life contracts are long-duration contracts for which contractual provisions are not fixed, unlike
whole life insurance. Universal life contracts allow policyholders to vary the amount of premium, within
limits, without our consent. However, we may vary the mortality and expense charges, within limits, and the
interest crediting rate used to accumulate policy values. We do not record universal life premiums as
revenue. Instead we recognize as revenue the mortality charges, administration charges and surrender
charges when received. Some of our universal life contracts assess administration charges in the early
years of the contract that are compensation for services we will provide in the later years of the contract.
These administration charges are deferred and are recognized over the period when we provide those
future services.
For universal life long-duration contracts, we maintain a liability equal to the policyholder account value.
There is no provision for adverse deviation. Some of our universal life policies contain no-lapse guarantee
provisions. For these policies, we establish a reserve in addition to the account balance, based on expected
no-lapse guarantee benefits and expected policy assessments.
When we issue a universal life long-duration contract, we capitalize acquisition costs. We then charge these
capitalized costs to expenses over the term of coverage of the contract. When we charge deferred policy
acquisition costs to expenses, we use assumptions based on our best estimates of long-term experience.
We review and modify these assumptions on a regular basis.
Effective in the second quarter 2009, we changed our presentation of underwriting expenses in our
consolidated statements of income. We have summarized commissions, insurance operating expenses,
increase in deferred acquisition costs and taxes, licenses and fees to a single caption, “Underwriting,
acquisition and insurance expenses.”
Separate Accounts
We issue life contracts with guaranteed minimum returns, referred to as bank-owned life insurance
contracts (BOLIs). We legally segregate and record as separate accounts the assets and liabilities for some
of our BOLIs, based on the specific contract provisions. We guarantee minimum investment returns,
account values and death benefits for our separate account BOLIs. Our other BOLIs are general account
products.
We carry the assets of separate account BOLIs at fair value. The liabilities on separate account BOLIs
primarily are the contract holders’ claims to the related assets and are carried at an amount equal to the
contract holders’ account value. At December 31, 2009, the current fair value of the BOLI invested assets
and cash exceeded the current fair value of the contract holders’ account value by approximately
$7 million. If the BOLI projected fair value were to fall below the value we guaranteed, a liability would be
established by a charge to the company’s earnings.
Generally, investment income and realized investment gains and losses of the separate accounts accrue
directly to the contract holder, and we do not include them in the Consolidated Statements of Income.
Revenues and expenses related to separate accounts consist of contractual fees and mortality, surrender
and expense risk charges. Also, each separate account BOLI includes a negotiated gain and loss sharing
arrangement with the company. A percentage of each separate account’s realized gain and loss
representing contract fees and assessments accrues to us and is transferred from the separate account to
our general account and is recognized as revenue or expense.
Reinsurance
We reduce risk and uncertainty by buying property casualty and life reinsurance. Reinsurance contracts do
not relieve us from our duty to policyholders, but rather help protect our financial strength to perform that
duty. All of our reinsurance contracts transfer the economic risk of loss.
We also serve in a limited way as a reinsurer for other insurance companies, reinsurers and involuntary
state pools. We record our transactions for such assumed reinsurance based on reports provided to us by
the ceding reinsurer.
Reinsurance assumed and ceded premiums are deferred and recorded as earned premiums on a pro rata
basis over the terms of the contract. We estimate loss amounts recoverable from our reinsurers based on
the reinsurance policy terms. Historically, our claims with reinsurers have been paid. We do not have an
allowance for uncollectible reinsurance.
Cash and Cash Equivalents
Cash and cash equivalents are highly liquid instruments that include liquid debt instruments with original
maturities of less than three months. These are carried at cost and approximate fair value.
Investments
Our portfolio investments are primarily in publicly traded fixed-maturity, equity and short-term investments.
Fixed-maturity investments (taxable bonds, tax-exempt bonds, redeemable preferred stocks and
collateralized mortgage obligations) and equity investments (common and non-redeemable preferred
stocks) are classified as available for sale and recorded at fair value in the consolidated financial
Cincinnati Financial Corporation - 2009 10-K – Page 96
statements. The number of fixed-maturity securities trading below 100 percent of book value can be
expected to fluctuate as interest rates rise or fall. Because of our strong surplus and long-term investment
horizon, our general intent is to hold fixed-maturity investments until maturity, regardless of short-term
fluctuations in fair values.
On April 1, 2009, we adopted Accounting Standards Codification (ASC) 320, Recognition and Presentation
of Other-Than-Temporary Impairments (OTTI). Our invested asset impairment policy states that fixed
maturities the company (1) intends to sell or (2) are more likely than not will be required to sell before
recovery of their amortized cost basis are deemed to be other-than-temporarily impaired. The book value of
any such securities is reduced to fair value as the new cost basis, and a realized loss is recorded in the
period in which it is recognized. When these two criteria are not met, and the company believes that full
collection of interest and/or principal is not likely, we determine the net present value of future cash flows
by using the effective interest rate implicit in the security at the date of acquisition as the discount rate and
compare that amount to the amortized cost and fair value of the security. The difference between the net
present value of the expected future cash flows and amortized cost of the security is considered a credit
loss and recognized as a realized loss in the period in which it occurred. The difference between the fair
value and the net present value of the cash flows of the security, the non-credit loss, is recognized in other
comprehensive income as an unrealized loss. With the adoption of this ASC in the second quarter of 2009,
we recognized a cumulative effect adjustment of $106 million, net of tax, to reclassify the non-credit
component of previously recognized impairments by increasing retained earnings and reducing
accumulated other comprehensive income.
ASC 320 does not allow retrospective application of the new other-than-temporary impairment model.
Our Consolidated Statements of Income for the year ended December 31, 2009, are not measured on the
same basis as prior period amounts and, accordingly, these amounts are not comparable.
When determining OTTI charges for our equity portfolio, our invested asset impairment policy considers
qualitative and quantitative factors, including facts and circumstances specific to individual securities,
asset classes, the financial condition of the issuer, changes in dividend payment, the length of time fair
value had been less than book value, the severity of the decline in fair value below book value, the volatility
of the security and our ability and intent to hold each position until its forecasted recovery.
Included within our other invested assets are life policy loans, venture capital fund investments and
investment in real estate. Life policy loans are carried at the receivable value. We use the equity method of
accounting for venture capital fund investments. The venture capital funds provide their financial
statements to us and generally report investments on their balance sheets at fair value. Investment in real
estate consists of one office building that is carried at cost less accumulated depreciation.
We include the non-credit portion of fixed maturities and all other unrealized gains and losses on
investments, net of taxes, in shareholders’ equity as accumulated other comprehensive income. Realized
gains and losses on investments are recognized in net income based on the trade date accounting method.
Investment income consists mainly of interest and dividends. We record interest on an accrual basis and
record dividends at the ex-dividend date. We amortize premiums and discounts on fixed-maturity securities
using the effective interest method over the expected life of the security.
Fair Value Disclosures
We account for our investment portfolio at fair value and apply fair value measurements as defined by
ASC 820, Fair Value Measurements and Disclosures, to financial instruments. Fair value is applicable to
ASC 320, Investments-Debt and Equity Securities, ASC 815, “Derivatives and Hedging,” and ASC 825,
Financial Instruments.
We adopted the provisions of Fair Value Measurements on January 1, 2008. Fair Value Measurements
defines fair value as the exit price or the amount that would be (1) received to sell an asset or (2) paid to
transfer a liability in an orderly transaction between marketplace participants at the measurement date.
When determining an exit price we must, whenever possible, rely upon observable market data.
We primarily base fair value for investments in equity and fixed-maturity securities (including redeemable
preferred stock and assets held in separate accounts) on quoted market prices or on prices from
FT Interactive Data, an outside resource that supplies global securities pricing, dividend, corporate action
and descriptive information to support fund pricing, securities operations, research and portfolio
management. When a price is not available from these sources, as in the case of securities that are not
publicly traded, we determine the fair value using various inputs including quotes from independent
brokers. The fair value of investments not priced by FT Interactive Data is less than 1 percent of the fair
value of our total investment portfolio.
For the purpose of ASC 825 disclosure, we estimate the fair value for liabilities of investment contracts and
annuities. We also estimate the fair value for assets arising from policyholder loans on insurance contracts.
These estimates are developed using discounted cash flow calculations across a wide range of economic
interest rate scenarios with a provision for our own credit risk. We base fair value for long-term senior notes
Cincinnati Financial Corporation - 2009 10-K – Page 97
on the quoted market prices for such notes. We base fair value for notes payable on our year-end
outstanding balance.
Derivative Financial Instruments and Hedging Activities
We account for derivative financial instruments as defined by ASC 815, Derivatives and Hedging. The
hedging definitions included in ASC 815 guide our recognition of the changes in the fair value of derivative
financial instruments as realized gains or losses in the consolidated statements of income or as a
component of accumulated other comprehensive income in shareholder’s equity in the period for which
they occur.
Securities Lending Program
During the third quarter of 2008, we terminated our securities lending program.
Lease/Finance
Our leasing subsidiary provides auto and equipment direct financing (leases and loans) to commercial and
individual clients. We generally transfer ownership of the property to the client as the terms of the leases
expire. Our lease contracts contain bargain purchase options. We record income over the financing term
using the effective interest method.
We capitalize and amortize lease or loan origination costs over the life of the financing using the effective
interest method. These costs may include, but are not limited to: finder fees, broker fees, filing fees and the
cost of credit reports. We account for these leases and loans as direct financing-type leases.
Land, Building and Equipment
We record building and equipment at cost less accumulated depreciation. Certain equipment held under
capital leases also is classified as property and equipment with the related lease obligations recorded as
liabilities. Our depreciation is based on estimated useful lives (ranging from three years to 39½ years)
using straight-line and accelerated methods. Depreciation expense was $48 million in 2009, $35 million in
2008, and $38 million in 2007. We monitor land, building and equipment for potential impairments.
Potential impairments may include a significant decrease in the fair values of the assets, considerable cost
overruns on projects or a change in legal factors or business climate, or other factors that indicate that the
carrying amount may not be recoverable. There were no recorded land, building and equipment
impairments for 2009, 2008 or 2007.
We capitalize and amortize costs for internally developed computer software during the application
development stage. These costs generally consist of external consulting, payroll and payroll-related costs.
Income Taxes
We calculate deferred income tax liabilities and assets using tax rates in effect for the time when
temporary differences in book and taxable income are estimated to reverse. We recognize deferred income
taxes for numerous temporary differences between our taxable income and book-basis income and other
changes in shareholders’ equity. Such temporary differences relate primarily to unrealized gains and losses
on investments and differences in the recognition of deferred acquisition costs and insurance reserves. We
charge deferred income taxes associated with unrealized appreciation and depreciation (except the
amounts related to the effect of income tax rate changes) to shareholders’ equity in accumulated other
comprehensive income. We charge deferred taxes associated with other differences to income.
There are no amounts in our ASC 740 liability that would change the effective tax rate if recognized.
Although no penalties currently are accrued, if incurred, they would be recognized as a component of
income tax expense. Accrued interest expense is recognized as other interest expense in the consolidated
statements of income.
Subsequent Events
There were no subsequent events requiring adjustment to the financial statements or disclosure.
Pending Accounting Standards
In January 2010, the FASB issued ASU 2010-06, Fair Value Measurements and Disclosures. ASU 2010-
06 applies to all entities that are required to make disclosures about recurring or nonrecurring fair
value measurements. ASU 2010-06 requires separate disclosures of the activity in the Level 3 category
related to any purchases, sales, issuances and settlements on a gross basis. The effective date of the
disclosures regarding level 3 category purchases, sales, issuances and settlements are for interim and
annual periods ending after December 15, 2010. The portion of ASU 2010-06 that has not yet been
adopted will not have a material impact on our company’s financial position, cash flows or results of
operations as it focuses on additional disclosures.
Cincinnati Financial Corporation - 2009 10-K – Page 98
Adopted Accounting Standards
In December 2008, the FASB issued ASC 715-20-65-2, Employers’ Disclosures about Postretirement
Benefit Plan Assets. ASC 715-20-65-2 is an amendment of ASC 715-20, Employers’ Disclosures about
Pensions and Other Postretirement Benefits, an amendment of ASC 715-10, 715-30, and 715-60.
ASC 715-20-65-2 provides guidance on an employer’s disclosures about plan assets of a defined
benefit pension or other postretirement plan. The effective date of this ASC is the company’s fiscal year
ending after December 15, 2009. We adopted this standard; however, it did not have an impact on our
company’s financial position, cash flows or results of operations as it focuses on additional disclosures.
In April 2009, the FASB issued ASC 820-10-50, Interim Disclosures about Fair Value of Financial
Instruments. ASC 820-10-50 is an amendment of ASC 825-10-50, Disclosures about Fair Value of
Financial Instruments and ASC 270, Interim Financial Reporting. ASC 820-10-50 expands the fair value
disclosures for all financial instruments within the scope of ASC 825-10-50 to interim reporting periods.
We have adopted ASC 820-10-50, and it is effective for interim reporting periods ending after
June 15, 2009. It did not have an impact on our company’s financial position, cash flows or results of
operations as it focuses on additional disclosures.
In April 2009, the FASB issued ASC 320, Recognition and Presentation of Other-Than-Temporary
Impairments effective for interim and annual reporting periods ending after June 15, 2009. ASC 320 is
an amendment of ASC 320-10, Accounting for Certain Investments in Debt and Equity Securities and
ASC 958-320, Accounting for Certain Investments Held by Not-for-Profit Organizations. ASC 320
amends the other-than-temporary impairment guidance for debt securities and expands the
presentation and disclosure of other-than-temporary impairments on debt and equity securities in the
financial statements. We adopted this ASC as of April 1, 2009.
In April 2009, the FASB issued ASC 820-10-65-4, Determining Fair Value When the Volume and Level
of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are
Not Orderly. ASC 820-10-65-4 is an amendment of ASC 820-10, Fair Value Measurements. ASC 820-
10-65-4 applies to all assets and liabilities and provides guidance on measuring fair value when the
volume and level of activity has significantly decreased and guidance on identifying transactions that
are not orderly. ASC 820-10-65-4 requires interim and annual disclosures of the inputs and valuation
techniques used to measure fair value and a discussion of changes in valuation techniques and related
inputs, if any, that occurred during the period. We have adopted this ASC, which is effective for interim
and annual reporting periods ending after June 15, 2009. It did not have a material impact on our
company’s financial position, cash flows or results of operations.
In May 2009, the FASB issued ASC 855, Subsequent Events. ASC 855 provides guidance on the
disclosure of events that occur after the balance sheet date but before financial statements are issued
or are available to be issued. The date through which any subsequent events have been evaluated and
the basis for that date must be disclosed. ASC 855 requires that we disclose the analysis of subsequent
events through the date that our Financial Statements are issued. ASC 855 also defines the
circumstances under which an entity should recognize such events or transactions and the related
disclosures of such events or transactions that occur after the balance sheet date. We adopted this
ASC, which is effective for interim or annual financial periods ending after June 15, 2009. It did not
have an impact on our company’s financial position, cash flows or results of operations.
In June 2009, the FASB issued ASC 105, The FASB Accounting Standards Codification™ and the
Hierarchy of Generally Accepted Accounting Principles–a replacement of FASB Statement No. 162.
ASC 105 establishes a single source of authoritative, nongovernmental U.S. GAAP, except for rules and
interpretive releases of the SEC. We have adopted this ASC, which is effective for interim and annual
reporting periods ending after September 15, 2009. It did not have an impact on our company’s
financial position, cash flows or results of operations as it does not change authoritative guidance.
In August 2009, the FASB issued ASU 2009-05, Measuring Liabilities at Fair Value. ASU 2009-05 is an
amendment of ASC 820, Fair Value Measurements and Disclosures. ASU 2009-05 applies to all entities
that measure liabilities at fair value within the scope of ASC 820, Fair Value Measurements and
Disclosures. ASU 2009-05 provides guidance on measuring fair value of liabilities under circumstances
in which a quoted price in an active market for the identical liability is not available. We have
adopted this ASU, which is effective for the first interim or annual reporting period beginning after
August 28, 2009. It did not have a material impact on our company’s financial position, cash flows or
results of operations.
In September 2009, the FASB issued ASU 2009-12, Investments in Certain Entities That Calculate
Net Asset Value per Share (or Its Equivalent). ASU 2009-12 provides guidance on estimating fair value
of alternative investments when using the net asset value per share provided by the investment entity.
We have adopted this ASU, which is effective for interim and annual periods ending after
December 15, 2009, with early adoption permitted. It did not have a material impact on our company’s
financial position, cash flows or results of operations.
Cincinnati Financial Corporation - 2009 10-K – Page 99
In January 2010, the FASB issued ASU 2010-06, Fair Value Measurements and Disclosures.
ASU 2010-06 applies to all entities that are required to make disclosures about recurring or
nonrecurring fair value measurements. ASU 2010-06 provides guidance on additional disclosures
on any significant transfers in and out of Level 1 and Level 2 and a description of the transfer.
ASU 2010-06 also requires separate disclosures of the activity in the Level 3 category related to any
purchases, sales, issuances and settlements on a gross basis. The effective date of the new disclosures
relating to the existing disclosures regarding Level 1 and Level 2 categories is for interim and annual
periods ending after December 15, 2009. We have adopted the portion of ASU 2010-06 related to
significant transfers in and out of Level 1 and Level 2. The effective date of the disclosures regarding
purchases, sales, issuances and settlements to the Level 3 category is for interim and annual periods
ending after December 15, 2010. The portion of ASU 2010-06 that has been adopted did not have a
material impact on our company’s financial position, cash flows or results of operations as it focuses
on additional disclosures.
INVESTMENTS
2.
The following table analyzes investment income, realized investment gains and losses and the change in
unrealized investment gains and losses:
(In millions)
Investment income summarized by investment category:
Interest on fixed maturities
Dividends on equity securities
Other investment income
Total
Less investment expenses
Total
Realized investment gains and losses summary:
Fixed maturities:
Gross realized gains
Gross realized losses
Other-than-temporary impairments
Equity securities:
Gross realized gains
Gross realized losses
Other-than-temporary impairments
Securities with embedded derivatives
Other
Total
Change in unrealized investment gains and losses and other summary:
Fixed maturities
Equity securities
Adjustment to deferred acquisition costs and life policy reserves
Pension obligations
Other
Income taxes on above
Total
Years ended December 31,
2008
2007
2009
$
$
$
$
$
$
402 $
100
7
509
8
501 $
15 $
(30)
(62)
624
(162)
(69)
27
(7)
336 $
734 $
(134)
(24)
(14)
28
(207)
383 $
326 $
204
14
544
7
537 $
4 $
(36)
(163)
1,020
(280)
(347)
(38)
(22)
138 $
(296) $
(2,455)
19
(15)
(34)
977
(1,804) $
308
294
15
617
9
608
8
(18)
(14)
438
(24)
(2)
(11)
5
382
7
(1,904)
(1)
12
0
663
(1,223)
At December 31, 2009, contractual maturity dates for fixed-maturity and short-term investments were:
(Dollars in millions)
Maturity dates occurring:
Less than 1 year
Years 1 - 5
Years 6 - 10
Years 11 - 20
Over 20 years
Total
Amortized
cost
Fair
value
% of Fair
value
$
$
105 $
2,030
3,476
1,712
197
7,520 $
107
2,147
3,663
1,755
189
7,861
1.4 %
27.3
46.6
22.3
2.4
100.0 %
Actual maturities may differ from contractual maturities when there is a right to call or prepay obligations
with or without call or prepayment penalties.
At December 31, 2009, investments with book value of $85 million and fair value of $89 million were on
deposit with various states in compliance with regulatory requirements.
Cincinnati Financial Corporation - 2009 10-K – Page 100
The following table analyzes cost or amortized cost, gross unrealized gains, gross unrealized losses, fair
value and other-than-temporary impairments (OTTI) in accumulated other comprehensive income (AOCI) for
our investments:
(In millions)
At December 31,
2009
Fixed maturities:
States, municipalities and political subdivisions
Convertibles and bonds with warrants attached
United States government
Government-sponsored enterprises
Foreign government
Short-term investments
Collateralized mortgage obligations
Corporate bonds
Total
Equity securities
At December 31,
2008
Fixed maturities:
States, municipalities and political subdivisions
Convertibles and bonds with warrants attached
United States government
Government-sponsored enterprises
Foreign government
All other corporate bonds and short-term investments
Total
Equity securities
Cost or
amortized
cost
Gross unrealized
gains
losses
Fair
value
OTTI in AOCI
-
-
-
-
-
-
-
-
-
NA
$
$
$
$
$
$
3,007 $
91
4
354
3
6
37
4,018
7,520 $
2,016 $
2,704 $
102
4
391
3
2,938
6,142 $
2,077 $
$
128
-
-
-
-
-
-
268
396 $
714 $
60 $
-
1
-
-
44
105 $
1,079 $
$
6
-
-
7
-
-
6
36
55 $
29 $
31 $
-
-
2
-
303
336 $
260 $
3,129 $
91
4
347
3
6
31
4,250
7,861 $
2,701
2,733
102
5
389
3
2,679
5,911
2,896
At year-end 2009, Procter & Gamble was our largest stock holding of the publicly traded common stock
portfolio at 5.8 percent. At year-end 2008 and 2007 our largest stock holding made up 14.5 percent and
28.1 percent of the publicly traded common stock portfolio, respectively. We also diversified our investment
portfolio as a result of the fourth-quarter 2009 Pfizer acquisition of Wyeth (NYSE:WYE). In addition to
receiving approximately $146 million in cash for our Wyeth shares, we sold approximately 2.4 million
shares of Pfizer subsequent to the merger. As a result of these transactions, our stock portfolio exposure
to the healthcare sector reduced to 18.0 percent at December 31, 2009, from 24.6 percent at
September 30, 2009.
This table reviews unrealized losses and fair values by investment category and by the duration of the
securities’ continuous unrealized loss position:
(In millions)
At December 31,
2009
Fixed maturities:
States, municipalities and political subdivisions
Government-sponsored enterprises
Short-term investments
Collateralized mortgage obligations
Corporate bonds
Total
Equity securities
Total
At December 31,
2008
Fixed maturities:
States, municipalities and political subdivisions
Convertibles and bonds with warrants attached
Government-sponsored enterprises
All other corporate bonds and short-term investments
Total
Equity securities
Total
Less than 12 months
Fair
value
Unrealized
losses
12 months or more
Fair
value
Unrealized
losses
Total
Fair
value
Unrealized
losses
$
$
$
$
196 $
347
1
-
397
941
65
1,006 $
592 $
195
141
1,367
2,295
820
3,115 $
4 $
7
-
-
19
30
3
33 $
26 $
15
2
215
258
219
477 $
29 $
-
-
27
309
365
415
780 $
94 $
38
-
254
386
79
465 $
2 $
-
-
6
17
25
26
51 $
5 $
5
-
68
78
41
119 $
225 $
347
1
27
706
1,306
480
1,786 $
686 $
233
141
1,621
2,681
899
3,580 $
6
7
-
6
36
55
29
84
31
20
2
283
336
260
596
Cincinnati Financial Corporation - 2009 10-K – Page 101
Other-than-temporary Impairment Charges
The following table provides the amount of OTTI charges:
(In millions)
Other-than-temporary impairment charges:
Fixed maturities
Equity securities
Total
Years ended December 31,
2008
2009
2007
$
$
(62)
(69)
(131)
$
$
(163)
(347)
(510)
$
$
The following table provides the amount of credit losses on fixed-maturity securities for which a portion of
OTTI has been recognized in other comprehensive income:
(In millions)
Impairments due to credit losses reconciliation
Balance at April 1, 2009
Additional credit impairments on:
Previously impaired securities
Securities without prior impairments
Reductions
Balance December 31, 2009
$
$
(14)
(2)
(16)
4
1
-
(5)
-
During 2009, we impaired 50 securities. At December 31, 2009, 121 fixed-maturity investments with a
total unrealized loss of $25 million had been in an unrealized loss position for 12 months or more. Of that
total, eight fixed maturity investments were trading below 70 percent of book value with a total unrealized
loss of $2 million. Ten equity investments with a total unrealized loss of $26 million had been in an
unrealized loss position for 12 months or more as of December 31, 2009. Of that total, no equity
investments were trading below 70 percent of book value.
During 2008, we impaired 126 securities. At December 31, 2008, 142 fixed-maturity investments with a
total unrealized loss of $78 million had been in an unrealized loss position for 12 months or more. Of that
total, no fixed-maturity investments were trading below 70 percent of book value. Six equity investments
with a total unrealized loss of $41 million had been in an unrealized loss position for 12 months or more as
of December 31, 2008, with two trading below 70 percent of book value. As a result of this evaluation, we
did not record impairment on the six equity securities in an unrealized loss position in excess of 12 months
at December 31, 2008.
During 2007, we impaired 20 securities. At December 31, 2007, 184 fixed-maturity investments with a
total unrealized loss of $20 million had been in an unrealized position for 12 months or more. Three of
these securities were trading below 70 percent of book value with a total unrealized loss of $6 million.
There were no equities trading below book value for 12 months or more.
When determining OTTI charges for our fixed-maturity portfolio, management places significant emphasis
on whether issuers of debt are current on contractual payments and whether future contractual amounts
are likely to be paid. As required by the new accounting standard for fixed-maturity securities, our invested
asset impairment policy states that OTTI is considered to have occurred (1) if we intend to sell the impaired
fixed maturity security; (2) if it is more likely than not we will be required to sell the fixed maturity security
before recovery of its amortized cost basis; or (3) the present value of the expected cash flows is not
sufficient to recover the entire amortized cost basis. If we intend to sell or it is more likely than not we will
be required to sell, the book value of any such securities is reduced to fair value as the new cost basis, and
a realized loss is recorded in the period in which it is recognized. When we believe that full collection of
interest and/or principal is not likely, we determine the net present value of future cash flows by using the
effective interest rate implicit in the security at the date of acquisition as the discount rate and compare
that amount to the amortized cost and fair value of the security. The difference between the net present
value of the expected future cash flows and amortized cost of the security is considered a credit loss and
recognized as a realized loss in the period in which it occurred. The difference between the fair value and
the net present value of the cash flows of the security, the non-credit loss, is recognized in other
comprehensive income as an unrealized loss.
With the adoption of ASC 320 in the second quarter of 2009, we recognized a cumulative effect adjustment
of $106 million, net of tax, to reclassify the non-credit component of previously recognized impairments by
increasing retained earnings and reducing accumulated other comprehensive income. ASC 320 does not
allow retrospective application of the new OTTI model. Our Consolidated Statements of Income for the year
ended December 31, 2009, are not measured on the same basis as prior period amounts and, accordingly,
these amounts are not comparable.
When determining OTTI charges for our equity portfolio, our invested asset impairment policy considers
qualitative and quantitative factors, including facts and circumstances specific to individual securities,
asset classes, the financial condition of the issuer, changes in dividend payment, the length of time fair
Cincinnati Financial Corporation - 2009 10-K – Page 102
value had been less than book value, the severity of the decline in fair value below book value, the volatility
of the security and our ability and intent to hold each position until its forecasted recovery.
For each of our equity securities in an unrealized loss position at December 31, 2009, we applied the
objective quantitative and qualitative criteria of our invested asset impairment policy for OTTI. Our long-
term equity investment philosophy, emphasizing companies with strong indications of paying and growing
dividends, combined with our strong surplus, liquidity and cash flow, provides us the ability to hold these
investments through what we believe to be slightly longer recovery periods occasioned by the recession and
historic levels of market volatility. Each quarter we review the expected recovery period for each individual
security. Based on the individual qualitative and quantitative factors, as discussed above, we evaluate and
determine an expected recovery period for each security. A change in the condition of a security can
warrant impairment before the expected recovery period. If the security has not recovered cost within the
expected recovery period, the security is impaired.
3.
Fair Value Hierarchy
In accordance with fair value measurements and disclosures, we categorized our financial instruments,
based on the priority of the observable and market-based data for valuation technique, into a three-level
fair value hierarchy. The fair value hierarchy gives the highest priority to quoted prices with readily available
independent data in active markets for identical assets or liabilities (Level 1) and the lowest priority to
unobservable market inputs (Level 3). Our valuation techniques have not changed from
December 31, 2008, and ultimately management determines fair value.
When various inputs for measurement fall within different levels of the fair value hierarchy, the lowest
observable input that has a significant impact on fair value measurement is used.
Financial instruments are categorized based upon the following characteristics or inputs to the
valuation techniques:
FAIR VALUE MEASUREMENTS
Level 1 – Financial assets and liabilities for which inputs are observable and are obtained from reliable
quoted prices for identical assets or liabilities in actively traded markets. This is the most reliable fair
value measurement and includes, for example, active exchange-traded equity securities.
Level 2 – Financial assets and liabilities for which values are based on quoted prices in markets that
are not active or for which values are based on similar assets and liabilities that are actively traded.
This also includes pricing models for which the inputs are corroborated by market data.
Level 3 – Financial assets and liabilities for which values are based on prices or valuation techniques
that require inputs that are both unobservable and significant to the overall fair value measurement.
Level 3 inputs include the following:
o Quotes from brokers or other external sources that are not considered binding;
o Quotes from brokers or other external sources where it can not be determined that market
participants would in fact transact for the asset or liability at the quoted price;
o Quotes from brokers or other external sources where the inputs are not deemed observable.
We conduct a thorough review of fair value hierarchy classifications on a quarterly basis. Reclassification of
certain financial instruments may occur when input observability changes. As noted below in the Level 3
disclosure table, reclassifications are reported as transfers in/out of the Level 3 category as of the
beginning of the quarter in which the reclassification occurred.
The following tables illustrate the fair value hierarchy for those assets measured at fair value on a recurring
basis for the periods ended December 31, 2009, and December 31, 2008. We do not have any material
liabilities carried at fair value. There were also no significant transfers between Level 1 or Level 2.
Cincinnati Financial Corporation - 2009 10-K – Page 103
(In millions)
Fixed maturities, available for sale:
Corporate securities
Foreign government
U.S. Treasury and U.S. government agencies
Collateralized mortgage obligations
States, municipalities and political subdivisions
Taxable fixed maturities separate accounts
Total
Common equities, available for sale
Preferred equities, available for sale
Short-term investments
Top Hat Savings Plan
Total
(In millions)
Available for sale securities:
Taxable fixed maturities
Taxable fixed maturities separate accounts
Tax-exempt fixed maturities
Common equities
Preferred equities
Collateralized mortgage obligations
Short-term investments
Top Hat Savings Plan
Total
$
$
$
$
Asset fair value measurements at December 31, 2009 using:
Quoted prices in
active markets for
identical assets
(Level 1)
Significant other
observable inputs
(Level 2)
Significant
unobservable
inputs
(Level 3)
Total
$
-
-
4
-
-
-
4
2,474
-
-
7
2,485
$
4,314
3
347
31
3,125
555
8,375
134
88
6
-
8,603
$
$
27
-
-
-
4
-
31
-
5
-
-
36
$
$
4,341
3
351
31
3,129
555
8,410
2,608
93
6
7
11,124
Asset fair value measurements at December 31, 2008 using:
Quoted prices in
active markets for
identical assets
(Level 1)
Significant other
observable inputs
(Level 2)
Significant
unobservable
inputs
(Level 3)
Total
395
65
-
2,657
-
-
-
4
3,121
$
$
2,619
422
2,728
-
153
30
84
1
6,037
$
$
50
6
5
64
22
-
-
-
147
$
$
3,064
493
2,733
2,721
175
30
84
5
9,305
Each financial instrument that was deemed to have significant unobservable inputs when determining
valuation is summarized in the tables below by security type with a summary of changes in fair value for
the year ended December 31, 2009 and 2008. As of December 31, 2009, total Level 3 assets were
less than 1 percent of financial assets measured at fair value compared with 1.6 percent at
December 31, 2008.
(In millions)
Asset fair value measurements using significant unobservable inputs (Level 3)
Beginning balance, January 1, 2009
Total gains or losses (realized/unrealized):
Included in earnings (or changes in net assets)
Included in other comprehensive income
Purchases, sales, issuances and settlements
Transfers in and/or out of Level 3
Ending balance, December 31, 2009
(In millions)
Beginning balance, January 1, 2008
Total gains or losses (realized/unrealized):
Included in earnings (or changes in net assets)
Included in other comprehensive income
Purchases, sales, issuances and settlements
Transfers in and/or out of Level 3
Ending balance, December 31, 2008
$
$
$
$
Corporate
fixed
maturities
50
-
-
5
(28)
27
$
$
Taxable fixed
maturities-
separate
accounts
States, municipalities
and
political subdivisions
fixed maturities
6
$
-
-
-
(6)
-
$
5
$
-
-
(1)
-
4
$
Common
equities
64
$
Preferred
equities
22
$
Total
147
-
(3)
(61)
-
-
$
(3)
5
(4)
(15)
5
$
(3)
2
(61)
(49)
36
Asset fair value measurements using significant unobservable inputs (Level 3)
Taxable
fixed
maturities
Taxable fixed
maturities-
separate accounts
Tax-exempt
fixed
maturities
Common
equities
Preferred
equities
85 $
(4)
(6)
(18)
(7)
50
$
3 $
5 $
59 $
58 $
(1)
1
-
3
6
$
-
-
-
-
5
$
-
5
-
-
64
$
(16)
(2)
(9)
(9)
22
$
Total
210
(21)
(2)
(27)
(13)
147
For the year ended December 31, 2009, two preferred equity securities totaling $15 million were
transferred from Level 3 to Level 2. There was also a $3 million OTTI of one preferred equity during the first
quarter of 2009. As a result of the change in use of observable or unobservable inputs throughout 2009,
Cincinnati Financial Corporation - 2009 10-K – Page 104
corporate fixed-maturity securities decreased $28 million as nine securities totaling $35 million transferred
from Level 3 to Level 2 and two securities totaling $7 million transferred from Level 2 to Level 3. At
December 31, 2009, total fair value of assets priced with broker quotes and other non-observable market
inputs for the fair value measurements and disclosures was $36 million.
4.
This table summarizes components of our deferred policy acquisition costs asset:
DEFERRED ACQUISITION COSTS
(In millions)
Deferred policy acquisition costs asset at beginning of year
Capitalized deferred policy acquisition costs
Amortized deferred policy acquisition costs
Amortized shadow deferred policy acquisition costs
Deferred policy acquisition costs asset at end of year
Years ended December 31,
2008
2007
2009
$
$
509 $
650
(638)
(40)
481 $
461 $
649
(632)
31
509 $
453
666
(657)
(1)
461
5.
PROPERTY CASUALTY LOSS AND LOSS EXPENSES
This table summarizes our consolidated property casualty loss and loss expense reserves:
(In millions)
Gross loss and loss expense reserves, January 1,
Less reinsurance receivable
Net loss and loss expense reserves, January 1,
Net incurred loss and loss expenses related to:
Current accident year
Prior accident years
Total incurred
Net paid loss and loss expenses related to:
Current accident year
Prior accident years
Total paid
Net loss and loss expense reserves, December 31
Plus reinsurance receivable
Gross loss and loss expense reserves, December 31
Years ended December 31,
2008
2009
2007
$
$
4,040 $
542
3,498
2,274
(188)
2,086
929
994
1,923
3,661
435
4,096 $
3,925 $
528
3,397
2,379
(323)
2,056
976
979
1,955
3,498
542
4,040 $
3,860
504
3,356
2,076
(244)
1,832
785
1,006
1,791
3,397
528
3,925
We use actuarial methods, models, and judgment to estimate, as of a financial statement date,
the property casualty loss and loss expense reserves required to pay for and settle all outstanding
insured claims, including incurred but not reported (IBNR) claims, as of that date. The actuarial estimate is
subject to review and adjustment by an inter-departmental committee that includes actuarial management
and is familiar with relevant company and industry business, claims, and underwriting trends, as well as
general economic and legal trends, that could affect future loss and loss expense payments.
Because of changes in estimates of insured events in prior years, we decreased the provision for loss and
loss expenses by $188 million, $323 million and $244 million in calendar years 2009, 2008 and 2007.
These decreases are partly due to the effects of settling reported (case) and unreported (IBNR) reserves
established in prior years for amounts less than expected. The reserve for loss and loss expenses in the
consolidated balance sheets also includes $46 million for both 2009 and 2008, and $42 million at
December 31, 2007, for certain life and health losses.
6.
We establish the reserves for traditional life insurance policies based on expected expenses, mortality,
morbidity, withdrawal rates and investment yields, including a provision for uncertainty. Once these
assumptions are established, they generally are maintained throughout the lives of the contracts.
We use both our own experience and industry experience, adjusted for historical trends, in arriving at our
assumptions for expected mortality, morbidity and withdrawal rates as well as for expected expenses.
We base our assumptions for expected investment income on our own experience adjusted for current
economic conditions.
We establish reserves for the company’s universal life, deferred annuity and investment contracts equal to
the cumulative account balances, which include premium deposits plus credited interest less charges and
withdrawals. Some of our universal life policies contain no-lapse guarantee provisions. For these policies,
we establish a reserve in addition to the account balance, based on expected no-lapse guarantee benefits
and expected policy assessments.
LIFE POLICY RESERVES
Cincinnati Financial Corporation - 2009 10-K – Page 105
Here is a summary of our life policy reserves:
(In millions)
Ordinary/traditional life
Universal life
Deferred annuities
Investment contracts
Other
Total
At December 31,
2009
2008
$
$
579 $
450
539
197
18
1,783 $
528
442
374
195
12
1,551
Reserves for deferred annuities and other investment contracts were $736 million and $569 million for
December 31, 2009, and December 31, 2008, respectively. Fair value for these deferred annuities and
investment contracts was $737 million and $460 million for December 31, 2009, and December 31, 2008,
respectively. Fair values of liabilities associated with certain investment contracts are calculated based
upon internally developed models because active, observable markets do not exist for those items. To
determine the fair value, we make the following significant assumptions: (1) the discount rates used to
calculate the present value of expected payments are the risk-free spot rates plus an A3 rated bond spread
for financial issuers as of December 31, 2009, to account for non-performance risk; (2) the rate of interest
credited to policyholders is the portfolio net earned interest rate less a spread for expenses and profit; and
(3) additional lapses occur when the credited interest rate is exceeded by an assumed competitor credited
rate, which is a function of the risk-free rate of the economic scenario being modeled. The fair value of life
policy loans outstanding principal and interest approximated $44 million, compared with book value of
$40 million reported in the consolidated balance sheets as of December 31, 2009.
7.
At December 31, 2009 and 2008, we had two lines of credit with commercial banks with an aggregate
borrowing capacity of $225 million. Our note payable balance, which approximates fair value, was
$49 million at year-end 2009 and at year-end 2008. The $75 million line of credit expires August of 2010.
The $150 million line of credit with a $49 million balance expires July of 2012. We had no compensating
balance requirements on short-term debt for either 2009 or 2008. Interest rates charged on borrowings
ranged from 2.58 percent to 6.86 percent during 2009.
8.
This table summarizes the principal amounts of our long-term debt excluding unamortized discounts:
NOTES PAYABLE
SENIOR DEBT
(In millions)
Interest rate Year of issue
6.900%
6.920%
6.125%
1998
2005
2004
Senior debentures, due 2028
Senior debentures, due 2028
Senior notes, due 2034
Total
At December 31,
2009
2008
$
$
28 $
391
374
793 $
28
392
375
795
The fair value of our senior debt approximated $740 million at year-end 2009 compared with $595 million
at year-end 2008. Fair value for 2009 and 2008 was determined under ASC 820 based on market pricing
of these or similar debt instruments that are actively trading. Fair value can vary with macro economic
concerns. Regardless of the fluctuations in fair value, the outstanding principal amount of our long-term
debt was reduced slightly from year-end 2008. None of the notes are encumbered by rating triggers.
9.
SHAREHOLDERS’ EQUITY AND DIVIDEND RESTRICTIONS
Our insurance subsidiary declared dividends to the parent company of $50 million in 2009, $160 million in
2008 and $420 million in 2007. State regulatory requirements restrict the dividends insurance subsidiaries
can pay. Generally, the most our insurance subsidiaries can pay without prior regulatory approval is the
greater of 10 percent of policyholder surplus or 100 percent of statutory net income for the prior
calendar year. Dividends exceeding these limitations may be paid only with approval of the insurance
department of the domiciliary state. During 2010, the total dividends that our lead insurance subsidiary
may pay to our parent company without regulatory approval is approximately $365 million.
As of December 31, 2009, 7.7 million shares of common stock were available for future equity
award grants.
Declared cash dividends per share were $1.57, $1.56 and $1.42 for the years ended
December 31, 2009, 2008 and 2007, respectively.
Cincinnati Financial Corporation - 2009 10-K – Page 106
Accumulated Other Comprehensive Income
The change in unrealized gains and losses on investments, pension obligations and derivatives included:
(In millions)
Accumulated unrealized gains on securities
available for sale at January 1,
Cumulative effect of change in accounting for
hybrid financial securities
Adjusted accumulated unrealized gains on
securities available for sale at January 1,
(Decrease)/increase in unrealized gains
Cumulative effect of change in accounting for
other-than-temporary impairments
Reclassification adjustment for (gains) losses
included in net income
Adjustment to deferred acquisition costs and
life policy reserves
Effect on other comprehensive income
Accumulated unrealized gains on securities
available for sale at December 31,
Accumulated unrealized losses for pension
obligations at January 1,
Change in pension obligations
Accumulated unrealized losses for pension
obligations at December 31,
Accumulated other comprehensive income at
January 1,
Unrealized investment gains and losses and
other adjustments
Change in pension obligations
Accumulated other comprehensive income
at December 31,
Before
tax
2009
Income
tax
Net
Years ended December 31,
2008
Income
tax
Before
tax
Net
Before
tax
2007
Income
tax
Net
$
570
$
189
$
381
$
3,336
$
1,161
$
2,175
$
5,241
$
1,830
$
3,411
0
570
936
0
189
330
0
381
606
0
0
0
(7)
(2)
(5)
3,336
1,161
2,175
5,234
1,828
3,406
(2,618)
(915)
(1,703)
(1,515)
(530)
(985)
(163)
(57)
(106)
0
0
0
0
0
0
(336)
(119)
(217)
(138)
(53)
(85)
(382)
(137)
(245)
5
442
2
156
3
286
(10)
(2,766)
(4)
(972)
(6)
(1,794)
(1)
(1,898)
0
(667)
(1)
(1,231)
$
1,012
$
345
$
667
(52)
$
(18)
$
(14)
(5)
(34)
(9)
$
$
570
$
189
$
381
$
3,336
$
1,161
$
2,175
(37)
$
(13)
$
(15)
(5)
(24)
(10)
$
(49) $
(17) $
(32)
12
4
8
(66)
$
(23)
$
(43)
$
(52)
$
(18)
$
(34)
$
(37)
$
(13)
$
(24)
518
$
171
$
347
$
3,299
$
1,148
$
2,151
$
5,185
$
1,811
$
3,374
442
(14)
156
(5)
286
(9)
(2,766)
(15)
(972)
(5)
(1,794)
(10)
(1,898)
12
(667)
4
(1,231)
8
$
$
$
$
946
$
322
$
624
$
518
$
171
$
347
$
3,299
$
1,148
$
2,151
REINSURANCE
10.
Our consolidated statements of income include earned consolidated property casualty insurance premiums
on assumed and ceded business:
(In millions)
Direct earned premiums
Assumed earned premiums
Ceded earned premiums
Net earned premiums
Years ended December 31,
2008
2009
2007
$
$
3,068 $
12
(169)
2,911 $
3,175 $
13
(178)
3,010
3,278
22
(175)
3,125
Our consolidated statements of income incurred consolidated property casualty insurance loss and loss
expenses on assumed and ceded business:
(In millions)
Direct incurred loss and loss expenses
Assumed incurred loss and loss expenses
Ceded incurred loss and loss expenses
Net incurred loss and loss expenses
Years ended December 31,
2008
2009
2007
$
$
2,135 $
10
(63)
2,082 $
2,172 $
5
(126)
2,051 $
1,920
17
(107)
1,830
Our consolidated statements of income include earned life insurance premiums on assumed and
ceded business:
(In millions)
Direct earned premiums
Assumed earned premiums
Ceded earned premiums
Net earned premiums
Years ended December 31,
2008
2009
2007
$
$
196 $
0
(53)
143 $
180 $
0
(54)
126 $
178
0
(53)
125
Cincinnati Financial Corporation - 2009 10-K – Page 107
Our consolidated statements of income include life insurance contract holders’ benefits incurred on
assumed and ceded business:
(In millions)
Direct contract holders' benefits incurred
Assumed contract holders' benefits incurred
Ceded contract holders' benefits incurred
Net incurred loss and loss expenses
Years ended December 31,
2008
2009
2007
$
$
201 $
0
(41)
160 $
175 $
0
(33)
142 $
173
0
(40)
133
INCOME TAXES
11.
Deferred tax assets and liabilities reflect temporary differences between the carrying amounts of assets
and liabilities for financial reporting purposes and the amount recognized for tax purposes. The significant
components of deferred tax assets and liabilities included in the consolidated balance sheets at
December 31 were as follows:
(In millions)
Deferred tax assets:
Loss and loss expense reserves
Unearned premiums
Investments
Other
Total
Deferred tax liabilities:
Unrealized gains on investments and derivatives
Deferred acquisition costs
Other
Total
Net deferred tax (liability) asset
At December 31,
2008
2009
182 $
104
40
31
357
(332)
(152)
(25)
(509)
(152) $
196
107
121
41
465
(182)
(149)
(8)
(339)
126
$
$
The provision for federal income taxes is based upon filing a consolidated income tax return for the
company and its subsidiaries. As of December 31, 2009, we had no operating or capital loss carry forwards.
The differences between the 35 percent statutory income tax rate and our effective income tax rate were
as follows:
Years ended December 31,
2008
2007
2009
Tax at statutory rate
Increase (decrease) resulting from:
Tax-exempt municipal bonds
Dividend received exclusion
Other
Effective rate
35.0 %
35.0 %
35.0 %
(6.5)
(3.4)
0.6
25.7 %
(6.2)
(8.9)
0.8
20.7 %
(2.7)
(4.7)
0.7
28.3 %
ASC 740, Income Taxes
As a result of positions taken in our 2008 federal tax return filed with the IRS, we believe it is more likely
than not that tax positions for which we previously carried a liability for unrecognized tax benefits will be
sustained upon examination by the IRS.
Below is the unrecognized tax benefit for the years ended December 31:
(In millions)
Gross unrecognized tax benefits at January 1,
Gross increase in prior year positions
Gross decrease in prior year positions
Gross increase in current year positions
Settlements with tax authorities
Gross unrecognized tax benefits at December 31,
2009
2008
2007
2 $
0
(2)
0
0
0 $
14 $
3
0
2
(17)
2 $
25
0
(12)
1
0
14
$
$
In May 2008, the IRS concluded the examination phase of its audit of our 2005 and 2006 tax years and
presented us with adjustments primarily related to the valuation of our loss reserves. In October 2008, we
reached agreement with the IRS settling all issues related to the 2005 and 2006 tax years. As a result of
the IRS agreement for tax years 2005 and 2006, management refined certain assumptions used to
calculate the unrecognized tax benefits associated with loss reserves, resulting in a revised measurement
of the unrecognized tax benefits as of December 31, 2008.
The IRS has begun the audit of tax years 2007 and 2008. It is reasonably possible that a change in our
liability for unrecognized tax benefits may occur once the examination phase of this audit has concluded. At
this time, we can neither estimate the settlement date of, nor quantify an estimated range for any potential
change to our liability for unrecognized tax benefits relating to these years.
Cincinnati Financial Corporation - 2009 10-K – Page 108
In addition to our IRS filings, we file income tax returns in various state jurisdictions. Material amounts of
income tax are paid to Ohio, Illinois and Florida. In December 2009, the State of Illinois began an income
tax audit of amended returns for tax years 2002 through 2006 as well as an audit of the return filed for tax
year 2007. Although we have not yet been presented with the final examination reports for any of these
years, we do not expect any material changes as a result of the Illinois audits. With the exception of Illinois,
no other state audits are currently under way nor are we aware of any audits pending. Excluding years
under examination by Illinois, tax years 2006 and forward remain open for state examination.
12.
Basic earnings per share are computed based on the weighted average number of shares outstanding.
Diluted earnings per share are computed based on the weighted average number of common and dilutive
potential common shares outstanding. We have adjusted shares and earnings per share to reflect all stock
splits and dividends prior to December 31, 2009.
Here are calculations for basic and diluted earnings per share:
NET INCOME PER COMMON SHARE
(In millions except per share data)
Numerator:
Net income—basic and diluted
Denominator:
Weighted-average common shares outstanding
Effect of stock based awards
Adjusted diluted weighted-average shares
Earnings per share:
Basic
Diluted
Number of anti-dilutive stock based awards
Exercise price of anti-dilutive stock based awards
Years ended December 31,
2008
2007
2009
432 $
429 $
855
162,595,041
271,822
162,866,863
163,150,329
212,080
163,362,409
170,595,204
1,572,248
172,167,452
2.66 $
2.65
2.63 $
2.62
5.01
4.97
9,875,411
25.08-45.26
$
9,781,652
25.08-45.26
$
1,870,579
44.79-45.26
$
$
$
EMPLOYEE RETIREMENT BENEFITS
The current sources of dilution of our common shares are certain equity-based awards as discussed in
Note 17 Stock-Based Associate Compensation Plans, Page 113. The above table shows the number of
anti-dilutive stock-based awards at year-end 2009, 2008 and 2007. We did not include these stock-based
awards in the computation of net income per common share (diluted) because their exercise would have
anti-dilutive effects.
13.
We sponsor a defined benefit pension plan and a defined contribution plan (401(k) savings plan). During
2008, we changed the form of retirement benefit we offer some associates to a company match on
contributions to the 401(k) plan from the defined benefit pension plan. We froze entry into the pension plan
for new associates during 2008. Only participants 40 years of age or older could elect to continue to
participate. For participants remaining in the pension plan, we continue to contribute to fund future benefit
obligations. Benefits for the defined benefit pension plan are based on years of credited service and
compensation level. Contributions are based on the prescribed method defined in the Pension Protection
Act. Our pension expense is based on certain actuarial assumptions and also is composed of several
components that are determined using the projected unit credit actuarial cost method.
We also maintain a supplemental executive retirement plan (SERP) with liabilities of approximately
$5 million at year-end 2009 and $6 million at year-end 2008. The SERP is included in the obligation and
expense amounts in the tables below. The company also makes available to a select group of associates
the Cincinnati Financial Corporation Top Hat Savings Plan, a non-qualified deferred compensation plan.
For any participant who left the pension plan, benefit accruals were frozen during 2008. We transferred
$60 million of the pension plan’s accumulated benefit obligation during 2008 to an intermediary spin-off
plan to facilitate the partial curtailment and settlement for these participants. For SERP participants who
chose to leave the defined benefit pension plan, benefit accruals were frozen in the SERP as of December
31, 2008. During 2009, the frozen accrued benefit for those participants, collectively amounting to
approximately $1 million, transferred to the Top Hat Savings Plan. Beginning in 2009, for these associates,
the company has begun matching deferrals to the Top Hat Savings Plan up to the first 6 percent of an
associate’s compensation that exceeds the compensation limit specified by the Internal Revenue Code of
1986, as amended.
Pursuant to ASC 715-30 we recognized expense of $3 million during 2008 in the consolidated statement of
income associated with the partial termination of the qualified pension plan. In addition, we recognized
$27 million in the consolidated statement of income during 2008 for a settlement loss associated with the
payout to the participants who left the pension plan of the obligation held in their behalf. Included in the
charge is the contribution of $24 million to complete funding of benefits that were distributed in 2008 to
participants leaving the pension plan.
Cincinnati Financial Corporation - 2009 10-K – Page 109
Matching contributions to our sponsored 401(k) plan, which we began making during 2008, totaled
$7 million and $3 million during the years 2009 and 2008. Associates who are not accruing benefits under
the pension plan are eligible to receive the company match of up to 6 percent of cash compensation. We
also pay all operating expenses for the 401(k) plan. Participants vest in the company match for the
401(k) plan and Top Hat Savings Plan after three years of eligible service.
Defined Benefit Pension Plan Assumptions
Key assumptions used in developing the 2009 net pension obligation were a 6.10 percent discount rate
and rates of compensation increases ranging from 4.00 percent to 6.00 percent. To determine the
discount rate, the plan’s particular liability characteristics – the amounts, timing and interest sensitivity of
expected benefit payments – were evaluated and then matched to a yield curve based on actual high-
quality corporate bonds across a full maturity spectrum. Once the plan’s projected cash flows matched
the yield curve, a present value was developed, which was then calibrated to a single-equivalent discount
rate. That discount rate, when applied to a single sum, would generate the necessary cash flows to pay
benefits when due. We increased the rate by 0.10 percentage points due to market interest rate conditions
at year-end 2009. We based the rates of compensation increase on the company’s historical data.
Key assumptions used in developing the 2009 net pension expense were a 6.00 percent discount rate,
an 8.00 percent expected return on plan assets and rates of compensation increases ranging from
4.00 percent to 6.00 percent. The 8.00 percent return on plan assets assumption is consistent with current
expectations of inflation and based partially on the fact that our common stock holdings pay dividends. We
believe this rate is representative of the expected long-term rate of return on these assets. These
assumptions were consistent with the prior year, except that the discount rate was decreased by
0.25 percentage points due to market interest rate conditions at the beginning of the year.
Here is a summary of the weighted-average assumptions we use to determine our net expense for the plan:
Discount rate
Expected return on plan assets
Rate of compensation increase
Qualified Pension Plan
2008
2007
2009
2009
SERP
2008
2007
6.00 %
8.00
4-6
6.25 %
8.00
4-6
5.75 %
8.00
4-6
6.00 %
6.25 %
5.75 %
n/a
4-6
n/a
4-6
n/a
4-6
Benefit obligation activity using an actuarial measurement date for our qualified plan and SERP at
December 31 follows:
(In millions)
Change in projected benefit obligation:
Benefit obligation at beginning of year
Service cost
Interest cost
Actuarial loss
Benefits paid
Curtailment
Settlement
Projected benefit obligation at end of year
Accumulated benefit obligation
Change in plan assets:
Fair value of plan assets at beginning of year
Actual return on plan assets
Employer contributions
Benefits paid
Settlement
Fair value of plan assets at end of year
Unfunded status:
Unfunded status at end of year
At December 31,
2008
2009
206
10
12
2
(7)
0
(2)
221
$
$
186 $
$
118
0
33
(7)
0
144 $
270
14
17
21
(11)
(27)
(78)
206
170
210
(36)
33
(11)
(78)
118
(77) $
(88)
$
$
$
$
$
$
Cincinnati Financial Corporation - 2009 10-K – Page 110
A reconciliation follows of the funded status for our qualified plan and SERP at the end of the measurement
period to the amounts recognized in the consolidated balance sheets at December 31:
(In millions)
Amounts recognized in the consolidated balance sheets consists of:
Pension liability
Total
Amounts recognized in accumulated other comprehensive
income not yet recognized as a component of net
periodic benefit costs consist of:
Net actuarial loss
Prior service cost
Total
At December 31,
2008
2009
(77) $
(77) $
(88)
(88)
63 $
3
66 $
47
5
52
$
$
$
$
The weighted-average assumptions used to determine benefit obligations for our qualified plan and SERP
at December 31 follows:
Discount rate
Rate of compensation increase
At December 31,
2008
2009
6.10 %
4-6
6.00 %
4-6
We evaluate our pension plan assumptions annually and update them as necessary. The discount rate
assumptions for our benefit obligation track with high grade corporate bond yields and yearly adjustments
reflect any changes to those bond yields. Compensation increase assumptions reflect historical calendar
year compensation increases.
Here are the components of our net periodic benefit cost, as well as other changes in plan assets and
benefit obligations recognized in other comprehensive income for our qualified plan and SERP at
December 31:
(In millions)
Service cost
Interest cost
Expected return on plan assets
Amortization of actuarial loss, prior service cost and transition asset
Curtailment
Settlement
Net periodic benefit cost
(In millions)
Current year actuarial loss (gain)
Recognition of actuarial (loss) gain
Recognition of prior service cost
Total recognized in other comprehensive income
$
$
$
$
Years ended December 31,
2008
2007
2009
10 $
12
(12)
1
0
0
11 $
14 $
17
(16)
2
3
27
47 $
17
16
(15)
3
0
0
21
Years ended December 31,
2008
2007
2009
15 $
0
(1)
14 $
73 $
(54)
(4)
15 $
(10)
(1)
(1)
(12)
The total recognized in net periodic benefit cost and other comprehensive income was $25 million,
$62 million and $9 million for the periods ended December 31, 2009, 2008 and 2007, respectively. The
estimated costs to be amortized from accumulated other comprehensive income into net periodic benefit
cost over the next year for our plans are a $2 million actuarial loss and a $1 million prior service cost.
Defined Benefit Pension Plan Assets
The pension plan assets are managed to maximize total return over the long term while providing sufficient
liquidity and current return to satisfy the cash flow requirements of the plan. The plan’s day-to-day
investment decisions are managed by our internal investment department; however, overall investment
strategies are agreed upon by our employee benefits committee.
Reflecting the long-term time horizon of pension obligations, during 2009 we allocated 60 percent to
65 percent of the pension portfolio to domestic equity investments, which are priced from highly observable
and actively traded markets. The remainder of the portfolio is allocated to domestic fixed-maturity
investments and cash. Our corporate bond portfolio is investment grade. The plan does not engage in
derivative transactions.
Investments in securities traded on a national securities exchange are valued at the last reported sales
price on the last business day of the year. Investments in securities that are traded in active markets are
based on quoted market prices at December 31, 2009 and 2008. Investments in securities that are not
Cincinnati Financial Corporation - 2009 10-K – Page 111
actively traded are valued based on pricing models which the inputs have been corroborated by market
data at December 31, 2009 and 2008.
The plan, which ultimately determines fair value, categorized its financial instruments, based on the priority
of the observable and market-based data for valuation technique, into a three-level fair value hierarchy. The
fair value hierarchy gives the highest priority to quoted prices with readily available independent data in
active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable market
inputs (Level 3).
When various inputs for measurement fall within different levels of the fair value hierarchy, the lowest
observable input that has a significant impact on fair value measurement is used.
Refer to Note 3, Fair Value Measurements, Page 103 for valuation techniques and categorization of
financial instruments within the pension plan assets. The methods described may produce a fair value
calculation that may not be indicative of net realizable value or reflective of future fair values. Furthermore,
while we believe our valuation methods are appropriate and consistent with other market participants, the
use of different methodologies or assumptions to determine the fair value of certain financial instruments
could result in a different fair value measurement.
The following table illustrates the fair value hierarchy for those assets measured at fair value on a recurring
basis for period ended December 31, 2009. The pension plan does not have any assets categorized as
Level 3. During 2008, plan assets held were 83 percent equity securities, 4 percent fixed maturities and
13 percent cash and cash equivalents.
(In millions)
Asset fair value measurements at December 31, 2009 using:
Money market fund
Fixed maturities, available for sale:
Corporate securities
States, municipalities and political subdivisions
Total fixed maturities, available for sale
Common equities, available for sale
Preferred equities, available for sale
Total
$
$
Quoted prices in
active markets for
identical assets
(Level 1)
Significant other
observable inputs
(Level 2)
Significant
unobservable inputs
(Level 3)
Total
23 $
$
-
$
-
-
-
-
89
3
115 $
28
1
29
-
-
29 $
-
-
-
-
-
-
$
23
28
1
29
89
3
144
Our pension plan assets included 642,113 shares of the company’s common stock, which had a fair value
of $17 million and $19 million at December 31, 2009 and 2008, respectively. The defined benefit pension
plan did not purchase or sell any shares of our common stock during 2009 and 2008. The company paid
$1 million in cash dividends on our common stock to the pension plan in both 2009 and 2008.
In 2010, we expect to contribute $25 million to our qualified plan. We expect to make the following benefit
payments for our qualified plan and SERP, reflecting expected future service:
(In millions)
For the years ended December 31,
Expected future benefit payments
2010
12
$
2011
17
$
2012
19
$
2013
16
$
2014
15
$
2015 - 2019
115
$
Years ended December 31,
STATUTORY ACCOUNTING INFORMATION (UNAUDITED)
14.
Insurance companies use statutory accounting practices (SAP) as prescribed by regulatory authorities. The
primary differences between SAP and GAAP include:
valuation of unrealized investment gains and losses,
expensing of policy acquisition costs,
actuarial assumptions for life insurance reserves and
deferred income taxes based on differences in statutory and taxable income.
Statutory net income and capital and surplus as determined in accordance with SAP prescribed or
permitted by insurance regulatory authorities for four legal entities, our insurance subsidiary and its three
insurance subsidiaries, are as follows:
(In millions)
SAP Net Income (Loss)
Years ended December 31,
2008
2009
2007
The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company
The Cincinnati Specialty Underwriters Insurance Company
The Cincinnati Life Insurance Company
$
339 $
29
8
(7)
15
194 $
16
2
(38)
(70)
658
12
1
0
39
Cincinnati Financial Corporation - 2009 10-K – Page 112
$
Capital and Surplus
At December 31,
2009
2008
3,648 $
254
67
168
300
3,360
263
66
174
290
TRANSACTIONS WITH AFFILIATED PARTIES
COMMITMENTS AND CONTINGENT LIABILITIES
Statutory capital and surplus for our insurance subsidiary, The Cincinnati Insurance Company, includes
capital and surplus of its four insurance subsidiaries.
15.
We paid certain officers and directors, or insurance agencies of which they are shareholders, commissions
of approximately $6 million, $6 million and $7 million on premium volume of approximately $36 million,
$38 million and $37 million for 2009, 2008 and 2007, respectively.
16.
In the ordinary course of conducting business, the company and its subsidiaries are named as defendants
in various legal proceedings. Most of these proceedings are claims litigation involving the company’s
insurance subsidiaries in which the company is either defending or providing indemnity for third-party
claims brought against insureds who are litigating first-party coverage claims. The company accounts for
such activity through the establishment of unpaid loss and loss adjustment expense reserves. We believe
that the ultimate liability, if any, with respect to such ordinary-course claims litigation, after consideration of
provisions made for potential losses and costs of defense, is immaterial to our consolidated financial
condition, results of operations and cash flows.
The company and its subsidiaries also are occasionally involved in other legal actions, some of which assert
claims for substantial amounts. These actions include, among others, putative class actions seeking
certification of a state or national class. Such putative class actions have alleged, for example, improper
reimbursement of medical providers paid under workers’ compensation insurance policies, erroneous
coding of municipal tax locations and excessive premium charges for uninsured motorist coverage. The
company’s insurance subsidiaries also are occasionally parties to individual actions in which extra-
contractual damages, punitive damages or penalties are sought, such as claims alleging bad faith in the
handling of insurance claims.
On a quarterly basis, we review the outstanding lawsuits seeking such recourse. Based on our year-end
review, we believe we have valid defenses to each. As a result, we believe the ultimate liability, if any, with
respect to these lawsuits, after consideration of provisions made for estimated losses, is immaterial to our
consolidated financial position.
Nonetheless, given the potential for large awards in certain of these actions and the inherent
unpredictability of litigation, an adverse outcome could have a material adverse effect on the company’s
consolidated results of operations or cash flows.
17.
We currently have four equity compensation plans that together permit us to grant various types of equity
awards. We currently grant incentive stock options, non-qualified stock options, service-based restricted
stock units and performance-based restricted stock units under our shareholder-approved plans. We also
have a Holiday Stock Bonus Plan that permits annual awards of one share of common stock to each full-
time associate for each year of service up to a maximum of 10 shares. One of our equity compensation
plans permits us to grant stock to our outside directors as a component of their annual compensation.
We use the modified-prospective-transition method under which we recognize our pretax and after-tax
share-based compensation costs, which are summarized below:
STOCK-BASED ASSOCIATE COMPENSATION PLANS
(In millions)
Stock-based compensation cost
Income tax benefit
Stock-based compensation cost after tax
Years ended December 31,
2008
2007
2009
$
$
10 $
3
7 $
15 $
4
11 $
14
3
11
Options exercised during the year ended December 31, 2009, had no intrinsic value. The total intrinsic
value of options exercised during the years ended December 31, 2008 and 2007 was $1 million and
$8 million, respectively. (Intrinsic value is the market price less the exercise price.) Options vested during
the years ended December 31, 2009, 2008 and 2007, had no intrinsic value.
As of December 31, 2009, we had $11 million of unrecognized total compensation cost related to non-
vested stock options and restricted stock unit awards. That cost will be recognized over a weighted-average
period of 1.5 years.
Stock options are granted to associates at an exercise price that is equal to the fair value as reported on
the NASDAQ Global Select Market for the grant date and are exercisable over 10-year periods. The stock
options generally vest ratably over a three-year period. In determining the share-based compensation
amounts, we estimate the fair value of each option granted on the date of grant using the binomial option-
pricing model. We make assumptions in four areas to develop the binomial option-pricing model:
Weighted-average expected term is based on historical experience of similar awards with consideration
for current exercise trends.
Cincinnati Financial Corporation - 2009 10-K – Page 113
Expected volatility is based on our stock price over a historical period that approximates the
expected term.
Dividend yield is determined by dividing the per share dividend by the stock price on the date of grant.
Risk-free rates are the implied yield currently available on U.S. Treasury issues with a remaining term
approximating the expected term.
During 2009, we issued our common stock to eligible associates under our Holiday Stock Bonus Plan. No
stock options, service-based or performance-based restricted stock units were granted to associates during
2009. The following weighted average assumptions were used for grants issued during 2008 and 2007 in
determining fair value of share-based compensation:
Weighted - average expected term
Expected volatility
Dividend yield
Risk-free rates
Weighted-average fair value of options granted during the period
Here is a summary of options information:
(Dollars in millions, shares in thousands)
2009
Outstanding at beginning of year
Granted
Exercised
Forfeited
Outstanding at end of year
Options exercisable at end of period
2009
n/a
n/a
n/a
n/a
n/a
2008
7-9 years
20.58-28.52%
3.99-6.22%
3.29-3.84%
6.50
2007
5-7 years
18.29 - 24.14%
3.33%
4.8-4.81%
9.43
$
$
Weighted-
average
exercise
Aggregate
intrinsic
value
Shares
10,789 $
0
(2)
(912)
9,875
36.31
0.00
27.83
32.47
36.67 $
8,711 $
36.99 $
12
4
Cash received from the exercise of options was less than $1 million, $4 million and $19 million for the
years ended December 31, 2009, 2008 and 2007, respectively. We did not realize a tax benefit on options
exercised for the years ended December 31, 2009 and 2008. We realized a $2 million tax benefit on
options exercised for the year ended December 31, 2007.
Options outstanding and exercisable consisted of the following at December 31, 2009:
(Shares in thousands)
Range of exercise prices
$25.00 to $29.99
$30.00 to $34.99
$35.00 to $39.99
$40.00 to $44.99
$45.00 to $49.99
Total
Options outstanding
Weighted-average
remaining contractual
life
$
4.34
2.08
5.26
5.47
5.86
4.25
yrs
yrs
yrs
yrs
yrs
yrs
Weighted-
average
exercise price
26.77
33.39
38.69
42.55
45.26
36.67
Shares
1,628
3,044
2,049
1,895
1,259
9,875
Options exercisable
Weighted-
average
exercise price
26.87
33.39
38.65
42.32
45.26
36.99
Shares
1,107 $
3,044
1,578
1,723
1,259
8,711
The weighted-average remaining contractual life for exercisable awards as of December 31, 2009, was
3.7 years. A total of 16.9 million shares are authorized to be granted under the shareholder-approved plans.
At December 31, 2009, 7.7 million shares were available for future issuance under the plans. During the
second quarter of 2009, our shareholders approved the Directors’ Stock Plan of 2009, which authorizes
300,000 shares to be granted to our directors. During 2009, we granted 23,944 shares of common stock
under the expiring plan to our directors for 2008 board service fees. We currently issue new shares or use
treasury shares for stock-based compensation award issues or exercises.
Restricted Stock Units
Service-based and performance-based restricted stock units are granted to associates at fair value of the
shares on the date of grant less the present value of the dividends that holders of restricted stock units will
not receive on the shares underlying the restricted stock units during the vesting period. Service-based
restricted stock units cliff vest three years after the date of grant.
If certain performance targets are attained, performance-based restricted stock units vest on the first day
of March after a three-calendar-year performance period. Quarterly, management reviews and determines
the likelihood that the company will achieve the performance targets for the outstanding groups of
performance-based restricted stock units.
As of December 31, 2009, management assumed that performance targets used for restricted stock unit
awards granted during November 2008 would be met, and we recognized related compensation cost.
Cincinnati Financial Corporation - 2009 10-K – Page 114
Management concluded that the company would not meet performance targets for all other performance-
based restricted stock unit awards and did not recognize related compensation costs.
Here is a summary of restricted stock unit information for 2009:
(Shares in thousands)
Nonvested at January 1, 2009
Granted
Exercised
Forfeited
Nonvested at December 31, 2009
Service-based
nonvested shares
Weighted-average
grant-date fair
value
Performance-based
nonvested shares
Weighted-average
grant-date fair
value
610 $
0
(3)
(10)
597
31.60
0.00
33.14
31.31
31.60
136 $
0
(9)
(6)
121
30.49
0.00
39.93
31.43
29.75
SEGMENT INFORMATION
18.
We operate primarily in two industries, property casualty insurance and life insurance. We regularly review
four different reporting segments to make decisions about allocating resources and assessing
performance:
Life insurance
Investment operations
Commercial lines property casualty insurance
Personal lines property casualty insurance
We report as Other the non-investment operations of the parent company and its non-insurer subsidiaries,
CFC Investment Company and CSU Producers Resources Inc. We also report as Other the results of The
Cincinnati Specialty Underwriters Insurance Company, as well as other income of our standard market
property casualty insurance subsidiary. Also included in 2009, 2008 and 2007 results for this segment are
the operations of a former subsidiary, CinFin Capital Management.
Revenues come primarily from unaffiliated customers:
All three insurance segments record revenues from insurance premiums earned. Life insurance
segment revenues also include separate account investment management fees.
Our investment operations’ revenues are pretax net investment income plus realized investment gains
and losses.
Other revenues are primarily finance/lease income and, for 2009 and 2008, earned premiums from
The Cincinnati Specialty Underwriters Insurance Company.
Income or loss before income taxes for each segment is reported based on the nature of that business
area’s operations:
Income before income taxes for the insurance segments is defined as underwriting income or loss.
o For commercial lines and personal lines insurance segments, we calculate underwriting income or
loss by recording premiums earned minus loss and loss expenses and underwriting expenses
incurred.
o For the life insurance segment, we calculate underwriting income or loss by recording premiums
earned and separate account investment management fees, minus contract holders’ benefits and
expenses incurred, plus investment interest credited to contract holders.
Income before income taxes for the investment operations segment is net investment income plus
realized investment gains and losses for investments of the entire company, minus investment interest
credited to contract holders of the life insurance segment.
Loss before income taxes for the Other category is primarily due to interest expense from debt of the
parent company, operating expenses of our headquarters and, for 2009 and 2008, loss and loss
expenses and underwriting expenses from The Cincinnati Specialty Underwriters Insurance Company.
Identifiable assets are used by each segment in its operations. We do not separately report the identifiable
assets for the commercial or personal lines segments because we do not use that measure to analyze the
segments. We include all investment assets, regardless of ownership, in the investment
operations segment.
Cincinnati Financial Corporation - 2009 10-K – Page 115
This table summarizes segment information:
(In millions)
Revenues:
Commercial lines insurance
Commercial casualty
Commercial property
Commercial auto
Workers' compensation
Specialty packages
Surety and executive risk
Machinery and equipment
Total commercial lines insurance
Personal lines insurance
Personal auto
Homeowner
Other personal lines
Total personal lines insurance
Life insurance
Investment operations
Other
Total
Income (loss) before income taxes:
Insurance underwriting results:
Commercial lines insurance
Personal lines insurance
Life insurance
Investment operations
Other
Total
Identifiable assets:
Property casualty insurance
Life insurance
Investment operations
Other
Total
Years ended December 31,
2008
2007
2009
712 $
485
394
326
147
104
31
2,199
319
276
90
685
143
837
39
3,903 $
(35) $
(81)
2
768
(72)
582 $
763 $
487
411
375
144
107
29
2,316
325
277
87
689
128
675
16
3,824 $
70 $
(82)
4
612
(64)
540 $
827
497
440
373
146
100
28
2,411
342
285
87
714
129
990
15
4,259
261
43
3
931
(46)
1,192
December 31,
2009
December 31,
2008
2,202 $
1,176
10,684
378
14,440 $
2,676
1,091
8,907
695
13,369
$
$
$
$
$
$
QUARTERLY SUPPLEMENTARY DATA (UNAUDITED)
19.
This table includes unaudited quarterly financial information for the years ended December 31, 2009
and 2008:
(Dollars in millions except per share data)
2009
Revenues *
Income (loss) before income taxes
Net income (loss)
Net income (loss) per common share—basic
Net income (loss) per common share—diluted
2008
Revenues *
Income (loss) before income taxes
Net income (loss)
Net income (loss) per common share—basic
Net income (loss) per common share—diluted
1st
Quarter
2nd
3rd
4th
Full year
$
$
890 $
34
35
0.22
0.22
704 $
(100)
(42)
(0.26)
(0.26)
874 $
(50)
(19)
(0.12)
(0.12)
917 $
64
63
0.38
0.38
1,007 $
244
171
1.05
1.05
1,186 $
356
247
1.51
1.50
1,133 $
355
245
1.50
1.50
1,017 $
220
161
0.99
0.99
3,903
582
432
2.66
2.65
3,824
540
429
2.63
2.62
Note: The sum of the quarterly reported per share amounts may not equal the full year as each is computed independently.
*
Revenues include realized investment gains and losses, which are integral to our financial results over the long term may
cause this value to fluctuate substantially because we have substantial discretion in the timing of investment sales. Also,
applicable accounting standards require us to recognize gains and losses from certain changes in fair values of securities
and embedded derivatives without actual realization of those gains and losses. We discuss realized investment gains for the
past three years in Item 7, Investments Results of Operations, Page 64.
Cincinnati Financial Corporation - 2009 10-K – Page 116
Item 9.
Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure
We had no disagreements with the independent registered public accounting firm on accounting and
financial disclosure during the last two fiscal years.
Item 9A. Controls and Procedures
Evaluation of Disclosure Controls and Procedures – The company maintains disclosure controls and
procedures (as that term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of
1934, as amended (Exchange Act)).
Any controls and procedures, no matter how well designed and operated, can provide only reasonable
assurance of achieving the desired control objectives. The company’s management, with the participation
of the company’s chief executive officer and chief financial officer, has evaluated the effectiveness of the
design and operation of the company’s disclosure controls and procedures as of December 31, 2009.
Based upon that evaluation, the company’s chief executive officer and chief financial officer concluded that
the design and operation of the company’s disclosure controls and procedures provided reasonable
assurance that the disclosure controls and procedures are effective to ensure that:
information required to be disclosed in the company’s reports under the Exchange Act is recorded,
processed, summarized and reported within the time periods specified in the Securities and Exchange
Commission’s rules and forms, and
such information is accumulated and communicated to the company’s management, including its chief
executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required
disclosures.
Changes in Internal Control over Financial Reporting – During the three months ended December 31, 2009,
there were no changes in our internal controls over financial reporting that have materially affected, or are
reasonably likely to materially affect, our internal control over financial reporting. Management’s Annual
Report on Internal Control Over Financial Reporting and the Report of the Independent Registered Public
Accounting Firm are set forth in Item 8, Pages 88 and 89.
Item 9B. Other Information
None
Part III
Our Proxy Statement will be filed with the SEC in preparation for the 2010 Annual Meeting of Shareholders
no later than April 2, 2010. As permitted in Paragraph G(3) of the General Instructions for Form 10-K, we
are incorporating by reference to that statement portions of the information required by Part III as noted in
Item 10 through Item 14 below.
Item 10.
Directors, Executive Officers and Corporate
Governance
a)
b)
c)
The following sections of our Proxy Statement for our Annual Meeting of Shareholders to be held
May 1, 2010, are incorporated herein by reference: “Security Ownership of Principal Shareholders
and Management,” “Section 16(a) Beneficial Ownership Reporting Compliance,” “Information
about the Board of Directors,” and “Governance of Your Company,”
Information about the “Code of Ethics for Senior Financial Officers” appeared in the 2004 Proxy
Statement as an appendix and is available at www.cinfin.com/investors. Our Code of Ethics applies
to those who are responsible for preparing and disclosing our financial information. This includes
our chief executive officer, chief financial officer and others performing similar functions or
reporting directly to these officers.
Set forth below is information concerning the company’s executive officers who are not also
directors of the company, as of February 26, 2010.
Cincinnati Financial Corporation - 2009 10-K – Page 117
Name and Age
Primary Title(s) and Business
Responsibilities Since February 2005
Donald J. Doyle, Jr., CPCU, AIM (43)
Craig W. Forrester, CLU (51)
Martin F. Hollenbeck, CFA, CPCU (50)
Steven J. Johnston, FCAS, MAAA, CFA (50)
Thomas A. Joseph, CPCU (54)
Eric N. Mathews, CPCU, AIAF (54)
Martin J. Mullen, CPCU (54)
David H. Popplewell, FALU, LLIF (65)
Senior vice president of The Cincinnati
Insurance Company. Responsible since 2007 for
excess and surplus lines underwriting and
operations; responsible until 2007 for
internal audit.
Senior vice president of The Cincinnati
Insurance Company. Responsible
for information technology systems.
President and chief operating officer since 2008
of CFC Investment Company, a subsidiary.
President from 2008 to 2009 of CinFin Capital
Management Company, a former subsidiary.
Chief investment officer since 2009, senior vice
president, assistant secretary and assistant
treasurer since 2008 of Cincinnati Financial
Corporation. Chief investment officer and senior
vice president since 2009 of The Cincinnati
Insurance Company; vice president until 2009.
Responsible for investment operations and
leasing and financing services; responsible until
2009 for asset management services operations.
Senior vice president, chief financial officer and
secretary since 2008 of Cincinnati Financial
Corporation and The Cincinnati Insurance
Company. Treasurer since 2008 of Cincinnati
Financial. From 2006 to 2008, consulted on risk
management, economic capital and executive
compensation modeling, and agency valuation.
Until 2006, chief financial officer, senior vice
president and treasurer of State Auto Financial
Corporation.
President since 2008 of The Cincinnati Casualty
Company. Senior vice president of The
Cincinnati Insurance Company. Responsible for
property casualty reinsurance and for personal
lines underwriting and operations; responsible
until 2008 for commercial lines underwriting
operations except machinery and equipment.
Principal accounting officer since 2008 and vice
president, assistant secretary and
assistant treasurer. Senior vice president of
The Cincinnati Insurance Company.
Senior vice president and chief claims officer
since 2008 of The Cincinnati Insurance
Company; vice president until 2008.
Responsible for headquarters and field claims
operations, special investigations unit and
claims administration; responsible until 2008 for
casualty claims.
President and chief operating officer of
The Cincinnati Life Insurance Company.
Responsible for life insurance underwriting and
operations.
Executive
Officer
Since
2008
2003
2008
2008
2003
2001
2008
1997
Cincinnati Financial Corporation - 2009 10-K – Page 118
Name and Age
Jacob F. Scherer, Jr. (57)
Joan O. Shevchik, CPCU, CLU (59)
Charles P. Stoneburner II, CPCU, AIM (57)
Timothy L. Timmel (61)
Executive
Officer
Since
1995
2003
2008
1997
Primary Title(s) and Business
Responsibilities Since February 2005
Executive vice president since 2008 of
The Cincinnati Insurance Company; senior vice
president until 2008. Responsible for sales and
marketing, including new commercial lines
business, relationships with independent
agencies and, since 2008, meetings and travel.
Senior vice president of The Cincinnati
Insurance Company. Responsible for corporate
communications.
Senior vice president since 2008 of
The Cincinnati Insurance Company; vice
president until 2008. Responsible for
commercial lines underwriting and operations,
loss control, premium audit and staff
underwriting; responsible until 2008 for field
claims operations.
Senior vice president of The Cincinnati
Insurance Company. Responsible for operations
including corporate communications, learning
and development, legal, personnel and, since
2008, administrative services, data entry,
maintenance, printing, regulatory and consumer
relations, security and information security; also
responsible until 2008 for field claims
operations.
Executive Compensation
Item 11.
The “Compensation of Named Executive Officers and Directors,” section of our Proxy Statement for our
Annual Meeting of Shareholders to be held May 1, 2010, which includes the “Report of the Compensation
Committee,” “Compensation Committee Interlocks and Insider Participation,” and the “Discussion and
Analysis,” is incorporated herein by reference.
Item 12.
Security Ownership of Certain Beneficial Owners and
Management and Related Stockholder Matters
a)
b)
The “Security Ownership of Principal Shareholders and Management” section of our Proxy
Statement for our Annual Meeting of Shareholders to be held May 1, 2010, is incorporated herein
by reference.
Information on securities authorized for issuance under equity compensation plans appears in Part
II, Item 5, Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities, Page 30, as securities authorized for issuance under equity
compensation plans. Additional information on share-based compensation under our equity
compensation plans is available in Item 8, Note 17 of the Consolidated Financial Statements,
Page 113.
Item 13.
Certain Relationships and Related Transactions, and
Director Independence
The following sections of our Proxy Statement for our Annual Meeting of Shareholders to be held
May 1, 2010, are incorporated by reference: “Governance of Your Company — Director Independence” and
“Governance of Your Company — Certain Relationships and Transactions.”
Cincinnati Financial Corporation - 2009 10-K – Page 119
Principal Accountant Fees and Services
Item 14.
The “Audit-Related Matters,” section of our Proxy Statement for our Annual Meeting of Shareholders to be
held May 1, 2010, which includes the “Proposal 4—Ratification of Selection of Independent Registered
Public Accounting Firm,” “Report of the Audit Committee,” “Fees Billed by the Independent Registered
Public Accounting Firm,” “Services Provided by the Independent Registered Public Accounting Firm,” is
incorporated herein by reference.
Item 15.
a)
b)
c)
Part IV
Exhibits, Financial Statement Schedules
Financial Statements – information contained in Part II, Item 8, of this report, Page 90 to Page 93
Exhibits – see Index of Exhibits, Page 132
Financial Statement Schedules
Schedule I – Summary of Investments -- Other than Investments in Related Parties, Page 121
Schedule II – Condensed Financial Statements of Registrant, Page 123
Schedule III – Supplementary Insurance Information, Page 126
Schedule IV – Reinsurance, Page 128
Schedule V – Valuation and Qualifying Accounts, Page 129
Schedule VI – Supplementary Information Concerning Property Casualty Insurance Operations,
Page 130
Cincinnati Financial Corporation - 2009 10-K – Page 120
Cincinnati Financial Corporation and Subsidiaries
Summary of Investments - Other than Investments in Related Parties
SCHEDULE I
(In millions)
Type of investment
Fixed maturities:
United States government:
The Cincinnati Life Insurance Company
Total
Government-sponsored enterprises:
The Cincinnati Insurance Company
The Cincinnati Life Insurance Company
Total
Foreign government:
The Cincinnati Insurance Company
Total
States, municipalities and political subdivisions:
The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company
The Cincinnati Specialty Underwriters Insurance Company
The Cincinnati Life Insurance Company
Total
Convertibles and bonds with warrants attached:
The Cincinnati Insurance Company
The Cincinnati Life Insurance Company
Cincinnati Financial Corporation
Total
Collateralized mortgage obligations
The Cincinnati Insurance Company
The Cincinnati Life Insurance Company
Total
All other corporate bonds:
The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company
The Cincinnati Specialty Underwriters Insurance Company
The Cincinnati Life Insurance Company
CSU Producers Resources Inc.
Cincinnati Financial Corporation
Total
Total fixed maturities
Cost or
amortized cost
At December 31, 2009
Fair
value
Balance sheet
$
4 $
4
4 $
4
200
154
354
3
3
2,591
158
36
109
113
3,007
80
4
7
91
25
12
37
2,059
53
23
83
1,568
5
227
4,018
7,514 $
196
151
347
3
3
2,699
165
38
114
113
3,129
80
4
7
91
21
10
31
2,178
57
24
88
1,645
5
253
4,250
7,855 $
$
4
4
196
151
347
3
3
2,699
165
38
114
113
3,129
80
4
7
91
21
10
31
2,178
57
24
88
1,645
5
253
4,250
7,855
Cincinnati Financial Corporation - 2009 10-K – Page 121
SCHEDULE I (CONTINUED)
Cincinnati Financial Corporation and Subsidiaries
Summary of Investments - Other than Investments in Related Parties
(In millions)
Type of investment
Equity securities:
Common stocks:
The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company
The Cincinnati Life Insurance Company
Cincinnati Financial Corporation
Total
Nonredeemable preferred stocks:
The Cincinnati Insurance Company
The Cincinnati Life Insurance Company
Total
Total equity securities
Short-term investments:
The Cincinnati Insurance Company
CSU Producers Resources Inc.
Total short-term investments
Other invested assets:
Real estate:
Cincinnati Financial Corporation
Policy loans:
The Cincinnati Life Insurance Company
Limited partnerships:
Cincinnati Financial Corporation
Other investments:
Cincinnati Financial Corporation
Total other invested assets
Total investments
Cost or
amortized cost
At December 31, 2009
Fair
value
Balance sheet
$
$
$
$
$
$
$
1,226 $
22
2
100
591
1,941
68
7
75
2,016 $
5 $
1
6 $
6
40
24
11
81
9,617
1,790 $
37
2
97
682
2,608
81
12
93
2,701 $
5 $
1
6 $
—
—
—
—
—
—
$
$
$
1,790
37
2
97
682
2,608
81
12
93
2,701
5
1
6
6
40
24
11
81
10,643
Cincinnati Financial Corporation - 2009 10-K – Page 122
SCHEDULE II
(In millions)
Cincinnati Financial Corporation (parent company only)
Condensed Balance Sheets
ASSETS
Investments
Fixed maturities, at fair value
Equity securities, at fair value
Short-term investments, at fair value
Investment real estate, net
Other invested assets
Cash and cash equivalents
Equity in net assets of subsidiaries
Investment income receivable
Land, building and equipment, net, for company use (accumulated depreciation:
2009—$71; 2008—$64)
Prepaid federal income tax
Other assets
Due from subsidiaries
Total assets
LIABILITIES
Dividends declared but unpaid
Deferred federal income tax
6.92% senior debentures due 2028
6.9% senior debentures due 2028
6.125% senior notes due 2034
Other liabilities
Total liabilities
SHAREHOLDERS' EQUITY
Common stock
Paid-in capital
Retained earnings
Accumulated other comprehensive income
Treasury stock at cost
Total shareholders' equity
Total liabilities and shareholders' equity
At December 31,
2009
2008
$
$
$
$
261 $
683
0
6
36
54
4,441
5
165
18
14
53
5,736 $
64 $
16
391
28
371
106
976
393
1,081
3,862
624
(1,200)
4,760
5,736 $
52
809
65
6
40
344
3,711
4
171
0
12
33
5,247
63
21
392
28
372
189
1,065
393
1,069
3,579
347
(1,206)
4,182
5,247
This condensed financial information should be read in conjunction with the Consolidated Financial Statements and Notes included
in Part II, Item 8, Page 90.
Cincinnati Financial Corporation - 2009 10-K – Page 123
SCHEDULE II (CONTINUED)
Cincinnati Financial Corporation (parent company only)
Condensed Statements of Income
(In millions)
REVENUES
Dividends from subsidiaries
Investment income, net of expenses
Realized gains on investments
Other revenue
Total revenues
EXPENSES
Interest expense
Depreciation expense
Other expenses
Total expenses
INCOME BEFORE INCOME TAXES AND EARNINGS OF SUBSIDIARIES
PROVISION (BENEFIT) FOR INCOME TAXES
Current
Deferred
Total provision for income taxes
NET INCOME BEFORE EARNINGS OF SUBSIDIARIES
Increase in undistributed earnings of subsidiaries
Years ended December 31,
2008
2007
2009
$
50 $
41
135
15
241
170 $
67
54
14
305
52
7
20
79
162
8
24
32
130
302
51
6
19
76
229
23
(20)
3
226
203
420
100
97
10
627
49
3
15
67
560
34
(2)
32
528
327
855
NET INCOME
$
432 $
429 $
This condensed financial information should be read in conjunction with the Consolidated Financial Statements and Notes included
in Part II, Item 8, Page 90.
Cincinnati Financial Corporation - 2009 10-K – Page 124
SCHEDULE II (CONTINUED)
(In millions)
Cincinnati Financial Corporation (parent company only)
Condensed Statements of Cash Flows
Years ended December 31,
2008
2007
2009
CASH FLOWS FROM OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
Realized (gains) on investments
Changes in:
Investment income receivable
Current federal income taxes
Deferred income taxes
Other assets
Other liabilities
Undistributed earnings of subsidiaries
Net cash (used in) provided by operating activities
CASH FLOWS FROM INVESTING ACTIVITIES
Sale of fixed-maturities
Call or maturity of fixed-maturities
Sale of equity securities
Purchase of fixed-maturities
Purchase of equity securities
Change in short-term investments, net
Investment in buildings and equipment, net
Change in other invested assets, net
Change in securities lending collateral, net
Net cash (used in) provided by investing activities
CASH FLOWS FROM FINANCING ACTIVITIES
Change in notes payable
Payment of cash dividends to shareholders
Purchase/issuance of treasury shares
Proceeds from stock options exercised
Net transfers to subsidiaries
Change in securities lending payable, net
Net cash used in financing activities
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year
$
432 $
429 $
8
(135)
(1)
(104)
24
(2)
(22)
(302)
(102)
22
15
408
(206)
(246)
65
(1)
(5)
0
52
0
(249)
1
0
8
0
(240)
(290)
344
54 $
6
(54)
14
92
(20)
4
8
(203)
276
0
24
629
0
(125)
(64)
(14)
(9)
9
450
(20)
(250)
(138)
4
15
(9)
(398)
328
16
344 $
$
855
2
(97)
(2)
(21)
(2)
0
12
(327)
420
9
37
186
(1)
(231)
0
(49)
(6)
(9)
(64)
20
(240)
(307)
20
120
9
(378)
(22)
38
16
This condensed financial information should be read in conjunction with the Consolidated Financial Statements and Notes included
in Part II, Item 8, Page 90.
Cincinnati Financial Corporation - 2009 10-K – Page 125
Cincinnati Financial Corporation and Subsidiaries
Supplementary Insurance Information
SCHEDULE III
(In millions)
Deferred policy acquisition costs:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Total
Gross future policy benefits, losses, claims and expense losses:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Total (1)
Gross unearned premiums:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Total (1)
Other policy claims and benefits payable:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Total (1)
Premium revenues:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Consolidated eliminations
Total
Years ended December 31,
2008
2007
2009
$
$
$
$
$
$
$
$
$
$
219 $
78
6
303
178
481 $
3,725 $
349
22
4,096
1,817
5,913 $
1,112 $
372
23
1,507
2
1,509 $
0 $
0
0
0
12
12 $
2,199 $
685
27
2,911
143
0
3,054 $
229 $
77
6
312
197
509 $
3,654 $
381
5
4,040
1,580
5,620 $
1,166 $
367
9
1,542
2
1,544 $
0 $
0
0
0
17
17 $
2,316 $
689
5
3,010
126
0
3,136 $
234
78
0
312
149
461
3,533
392
0
3,925
1,505
5,430
1,191
371
0
1,562
2
1,564
0
0
0
0
15
15
2,411
714
0
3,125
125
0
3,250
Cincinnati Financial Corporation - 2009 10-K – Page 126
SCHEDULE III (CONTINUED)
Cincinnati Financial Corporation and Subsidiaries
Supplementary Insurance Information
(In millions)
Investment income, net of expenses:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance (2)
Life insurance
Total
Benefits, claims losses and settlement expenses:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Consolidated eliminations
Total
Amortization of deferred policy acquisition costs:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Total (3)
Other underwriting and insurance expenses:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Total (3)
Written premiums:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Accident health insurance
Consolidated eliminations
Total
Years ended December 31,
2008
2007
2009
$
$
$
$
$
$
$
$
$
$
0 $
0
0
336
122
458 $
1,515 $
551
20
2,086
160
(4)
2,242 $
458 $
143
10
611
27
638 $
261 $
71
11
343
23
366 $
2,181 $
691
39
2,911
3
0
2,914 $
0 $
0
0
350
119
469 $
1,504 $
547
5
2,056
142
(5)
2,193 $
462 $
145
3
610
22
632 $
280 $
79
2
361
23
384 $
2,311 $
685
14
3,010
3
0
3,013 $
0
0
0
393
114
507
1,395
437
0
1,832
133
(2)
1,963
477
150
0
627
30
657
248
83
0
331
22
353
2,413
704
0
3,117
3
0
3,120
Notes to Schedule III:
(1) The sum of gross future policy benefits, losses, claims and expense losses, gross unearned premium and other
policy claims and benefits payable is equal to the sum of Loss and loss expense reserves, Life policy reserves and
Unearned premiums reported in the company’s consolidated balance sheets.
(2) This segment information is not regularly allocated to segments and reviewed by company management in making
decisions about resources to be allocated to the segments or to assess their performance.
(3) The sum of amortization of deferred policy acquisition costs and other underwriting and insurance expenses is equal
to underwriting, acquisition and insurance expenses in the consolidated statements of income.
Cincinnati Financial Corporation - 2009 10-K – Page 127
SCHEDULE IV
(Dollars in millions)
Gross amounts:
Life insurance in force
Earned premiums
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Consolidated eliminations
Total
Ceded amounts to other companies:
Life insurance in force
Earned premiums
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Life insurance
Total
Assumed amounts from other companies:
Life insurance in force
Earned premiums
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Total
Net amounts:
Life insurance in force
Earned premiums
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Consolidated eliminations
Total
Percentage of amounts assumed to net:
Life insurance in force
Earned premiums
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total property casualty insurance
Life insurance
Total
Cincinnati Financial Corporation and Subsidiaries
Reinsurance
Years ended December 31,
2008
2007
2009
$
$
$
$
$
$
$
$
$
$
$
$
69,814
2,324
715
28
3,067
196
0
3,263
34,232
137
31
1
169
53
222
1
12
1
0
13
0
13
35,583
2,199
685
27
2,911
143
0
3,054
$
$
$
$
$
$
$
$
$
$
$
$
65,887
2,449
721
5
3,175
180
0
3,355
33,710
144
34
0
178
54
232
1
11
2
0
13
0
13
32,178
2,316
689
5
3,010
126
0
3,136
$
$
$
$
$
$
$
$
$
$
$
$
61,873
2,536
742
0
3,278
178
0
3,456
32,959
144
31
0
175
53
228
2
20
2
0
22
0
22
28,916
2,411
714
0
3,125
125
0
3,250
0.0 %
0.5 %
0.2
0.0
0.4
0.0
0.4 %
0.0 %
0.5 %
0.3
0.0
0.4
0.0
0.4 %
0.0 %
0.8 %
0.3
0.0
0.7
0.0
0.7 %
Cincinnati Financial Corporation - 2009 10-K – Page 128
SCHEDULE V
(In millions)
Allowance for doubtful receivables:
Balance at beginning of period
Additions charged to costs and expenses
Deductions
Balance at end of period
Cincinnati Financial Corporation and Subsidiaries
Valuation and Qualifying Accounts
2009
At December 31,
2008
2007
$
$
4 $
2
(3)
3 $
4 $
3
(3)
4 $
3
3
(2)
4
Cincinnati Financial Corporation - 2009 10-K – Page 129
SCHEDULE VI
Cincinnati Financial Corporation and Subsidiaries
Supplementary Information Concerning Property Casualty Insurance Operations
(In millions)
Deferred policy acquisition costs:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Reserves for unpaid claims and claim adjustment expenses:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Reserve discount deducted
Unearned premiums:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Earned premiums:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Investment income:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total (1)
Loss and loss expenses incurred related to current accident year:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Loss and loss expenses incurred related to prior accident years:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Amortization of deferred policy acquisition costs:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Paid loss and loss expenses:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Written premiums:
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Total
Years ended December 31,
2008
2007
2009
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
219 $
78
6
303 $
3,725 $
349
22
4,096 $
0 $
1,112 $
372
23
1,507 $
2,199 $
685
27
2,911 $
0 $
0
0
336 $
1,662 $
591
21
2,274 $
(147) $
(40)
(1)
(188) $
458 $
143
10
611 $
1,348 $
573
2
1,923 $
2,181 $
691
39
2,911 $
229 $
77
6
312 $
3,654 $
381
5
4,040 $
0 $
1,166 $
367
9
1,542 $
2,316 $
689
5
3,010 $
0 $
0
0
350 $
1,777 $
597
5
2,379 $
(273) $
(50)
0
(323) $
462 $
145
3
610 $
1,387 $
568
0
1,955 $
2,311 $
685
14
3,010 $
234
78
0
312
3,533
392
0
3,925
0
1,191
371
0
1,562
2,411
714
0
3,125
0
0
0
393
1,598
478
0
2,076
(204)
(40)
0
(244)
477
150
0
627
1,299
492
0
1,791
2,413
704
0
3,117
Note to Schedule VI:
(1) This segment information is not regularly allocated to segments and not reviewed by company management in
making decisions about resources to be allocated to the segments or to assess their performance.
Cincinnati Financial Corporation - 2009 10-K – Page 130
SIGNATURES
Pursuant to the requirements of Section 13 or 15 (d) of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Cincinnati Financial Corporation
/S/ Eric N. Mathews
By:
Title:
Date:
Eric N. Mathews, CPCU, AIAF
Principal Accounting Officer, Vice President, Assistant Secretary and Assistant Treasurer
February 26, 2010
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been duly signed
below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
Signature
/S/ John J. Schiff, Jr.
John J. Schiff, Jr.
/S/ Kenneth W. Stecher
Kenneth W. Stecher
/S/ Steven J. Johnston
Steven J. Johnston
/S/ William F. Bahl
William F. Bahl
/S/ James E. Benoski
James E. Benoski
/S/ Gregory T. Bier
Gregory T. Bier
/S/ Linda W. Clement-
Holmes
Linda W. Clement-Holmes
/S/ Kenneth C. Lichtendahl
Kenneth C. Lichtendahl
/S/ W. Rodney McMullen
W. Rodney McMullen
/S/ Gretchen W. Price
Gretchen W. Price
/S/ Thomas R. Schiff
Thomas R. Schiff
/S/ Douglas S. Skidmore
Douglas S. Skidmore
/S/ John F. Steele, Jr.
John F. Steele, Jr.
/S/ Larry R. Webb
Larry R. Webb
/S/ E. Anthony Woods
E. Anthony Woods
Title
Chairman of the Board
President, Chief Executive Officer
and Director
Chief Financial Officer, Senior Vice
President, Secretary and Treasurer
Date
February 26, 2010
February 26, 2010
February 26, 2010
Director
February 26, 2010
Vice Chairman of the Board
February 26, 2010
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
February 26, 2010
February 26, 2010
February 26, 2010
February 26, 2010
February 26, 2010
February 26, 2010
February 26, 2010
February 26, 2010
February 26, 2010
February 26, 2010
Cincinnati Financial Corporation - 2009 10-K – Page 131
INDEX OF EXHIBITS
Exhibit No.
3.1A
3.1B
3.2
4.1
4.2
4.3
4.4
4.5
4.6
4.7
10.1
10.2
10.3
10.4
10.5
10.6
10.7
10.8
10.9
10.10
10.11
10.12
10.13
10.14
Exhibit Description
Amended Articles of Incorporation of Cincinnati Financial Corporation (incorporated by reference to the
company’s 1999 Annual Report on Form 10-K dated March 23, 2000) (File No. 000-04604)
Amendment to Article Fourth of Amended Articles of Incorporation of Cincinnati Financial Corporation
(incorporated by reference to Exhibit 3(i) filed with the company’s Current Report on Form 8-K dated
July 15, 2005)
Regulations of Cincinnati Financial Corporation (incorporated by reference to the company's Definitive
Proxy Statement dated March 2, 1992, Exhibit 2, as subsequently amended pursuant to adoption of
Management's Proposal to Amend Cincinnati Financial Corporation's Code of Regulations on pages 5- 6 of
the company's Proxy dated March 20, 2008) (File No. 000-04604).
Indenture with The Bank of New York Trust Company (incorporated by reference to the company’s Current
Report on Form 8-K dated November 2, 2004, filed with respect to the issuance of the company’s 6.125%
Senior Notes due November 1, 2034)
Supplemental Indenture with The Bank of New York Trust Company (incorporated by reference to the
company’s Current Report on Form 8-K dated November 2, 2004, filed with respect to the issuance of the
company’s 6.125% Senior Notes due November 1, 2034)
Second Supplemental Indenture with The Bank of New York Trust Company (incorporated by reference to
the company’s Current Report on Form 8-K dated May 9, 2005, filed with respect to the completion of the
company’s exchange offer and rescission offer for its 6.90% senior debentures due 2028)
Form of 6.125% Exchange Note Due 2034 (included in Exhibit 4.2)
Form of 6.92% Debentures Due 2028 (included in Exhibit 4.3)
Indenture with the First National Bank of Chicago (subsequently assigned to The Bank of New York Trust
Company) (incorporated by reference to the company’s registration statement on Form S-3 effective
May 22, 1998 (File No. 333-51677))
Form of 6.90% Debentures Due 2028 (included in Exhibit 4.6)
Agreement with Messer Construction (incorporated by reference to the company’s 2004 Annual Report on
Form 10-K dated March 11, 2005)
Cincinnati Financial Corporation Directors’ Stock Plan of 2009 (incorporated by reference to the company’s
definitive Proxy Statement dated March 20, 2009)
Cincinnati Financial Corporation Stock Option Plan No. VI (incorporated by reference to the company’s
definitive Proxy Statement dated March 1, 1999) (File No. 000-04604)
Cincinnati Financial Corporation Stock Option Plan No. VII (incorporated by reference to the company’s
definitive Proxy Statement dated March 8, 2002) (File No. 000-04604)
Form of Nonqualified and Incentive Option Agreements for Stock Option Plan No. VI (incorporated by
reference to the company’s 2004 Annual Report on Form 10-K dated March 11, 2005)
Cincinnati Financial Corporation Annual Incentive Compensation Plan of 2009 (incorporated by reference
to the company’s definitive Proxy Statement dated March 20, 2009)
Cincinnati Financial Corporation 2006 Stock Compensation Plan (incorporated by reference to the
company’s definitive Proxy Statement dated March 30, 2007)
Form of Combined Incentive/Nonqualified Stock Option for Stock Option Plan VI (incorporated by reference
to Exhibit 10.3 filed with the company’s Current Report on Form 8-K dated July 15, 2005)
Director and Named Executive Officer Compensation Summary (incorporated by reference to the
company’s definitive Proxy Statement dated March 20, 2009)
Cincinnati Financial Corporation Supplemental Retirement Plan (incorporated by reference to Exhibit 10.17
filed with the company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2006)
Form of Incentive Stock Option Agreement for Stock Option Plan VII (incorporated by reference to
Exhibit 10.1 filed with the company’s Current Report on Form 8-K dated October 20, 2006)
Form of Nonqualified Stock Option Agreement for Stock Option Plan VII (incorporated by reference to
Exhibit 10.2 filed with the company’s Current Report on Form 8-K dated October 20, 2006)
Form of Incentive Stock Option Agreement for the 2006 Stock Compensation Plan (incorporated by
reference to Exhibit 10.3 filed with the company’s Current Report on Form 8-K dated October 20, 2006)
Form of Nonqualified Stock Option Agreement for the 2006 Stock Compensation Plan (incorporated by
reference to Exhibit 10.4 filed with the company’s Current Report on Form 8-K dated October 20, 2006)
Cincinnati Financial Corporation - 2009 10-K – Page 132
Exhibit No.
10.15
10.16
10.17
10.18
10.19
10.20
10.21
10.22
10.23
10.24
10.25
10.26
10.27
10.28
10.29
10.30
10.31
10.32
10.33
10.34
10.35
10.36
10.37
Exhibit Description
Restricted Stock Unit Agreement for John J. Schiff, Jr., dated January 31, 2007 (incorporated by reference
to Exhibit 10.1 filed with the company’s Current Report on Form 8-K dated January 31, 2007)
Restricted Stock Unit Agreement for James E. Benoski, dated January 31, 2007 (incorporated by reference
to Exhibit 10.2 filed with the company’s Current Report on Form 8-K dated January 31, 2007)
Restricted Stock Unit Agreement for Jacob F. Scherer, Jr., dated January 31, 2007 (incorporated by
reference to Exhibit 10.3 filed with the company’s Current Report on Form 8-K dated January 31, 2007)
Restricted Stock Unit Agreement for Kenneth W. Stecher, dated January 31, 2007 (incorporated by
reference to Exhibit 10.4 filed with the company’s Current Report on Form 8-K dated January 31, 2007)
Restricted Stock Unit Agreement for Thomas A. Joseph, dated January 31, 2007 (incorporated by reference
to Exhibit 10.5 filed with the company’s Current Report on Form 8-K dated January 31, 2007)
Form of Restricted Stock Unit Agreement for the Cincinnati Financial Corporation 2006 Stock
Compensation Plan (service-based) (incorporated by reference to Exhibit 10.6 filed with the company’s
Current Report on Form 8-K dated January 31, 2007, as amended)
Form of Restricted Stock Unit Agreement for use under the Cincinnati Financial Corporation 2006 Stock
Compensation Plan (performance-based) (incorporated by reference to Exhibit 10.1 filed with the
company's Current Report on Form 8-K dated November 18, 2008)
Form of Incentive Compensation Agreement for the Cincinnati Financial Corporation Incentive
Compensation Plan of 2009 (incorporated by reference to Exhibit 10.1 filed with the company's Current
Report on Form 8-K dated March 16, 2009)
Stock Purchase Agreement between Cincinnati Financial Corporation and the E. Perry Webb Marital Trust,
dated September 5, 2007 (incorporated by reference to Exhibit 10.34 filed with the company’s Quarterly
Report on Form 10-Q for the quarter ended September 30, 2007)
Restricted Stock Unit Agreement for John J. Schiff, Jr. dated February 18, 2008 (incorporated by reference
to Exhibit 10.1 filed with the company's Current Report on Form 8-K dated February 20, 2008)
Restricted Stock Unit Agreement for James E. Benoski dated February 18, 2008 (incorporated by reference
to Exhibit 10.2 filed with the company's Current Report on Form 8-K dated February 20, 2008)
Restricted Stock Unit Agreement for Jacob F. Scherer, Jr. dated February 18, 2008 (incorporated by
reference to Exhibit 10.3 filed with the company's Current Report on Form 8-K dated February 20, 2008)
Restricted Stock Unit Agreement for Kenneth W. Stecher dated February 18, 2008 (incorporated by
reference to Exhibit 10.4 filed with the company's Current Report on Form 8-K dated February 20, 2008)
Restricted Stock Unit Agreement for Thomas A. Joseph dated February 18, 2008 (incorporated by
reference to Exhibit 10.5 filed with the company's Current Report on Form 8-K dated February 20, 2008)
Unwritten arrangement with Lehman Brothers Inc. to sell 35,000,000 shares of Fifth Third stock held by
the Cincinnati Financial Corporation (incorporated by reference to the further description of the
arrangement set forth on the company’s Current Report on Form 8-K dated July 25, 2008)
Amended and Restated Cincinnati Financial Corporation Top Hat Savings Plan dated November 14, 2008
(incorporated by reference to Exhibit 10.38 filed with the company’s Annual Report on Form 10-K dated
February 27, 2009)
Restricted Stock Unit Agreement for John J. Schiff, Jr. dated November 14, 2008 (incorporated by
reference to Exhibit 10.2 filed with the company’s Current Report on Form 8-K dated November 14, 2008)
Restricted Stock Unit Agreement for James E. Benoski dated November 14, 2008 (incorporated by
reference to Exhibit 10.3 filed with the company’s Current Report on Form 8-K dated November 14, 2008)
Restricted Stock Unit Agreement for Kenneth W. Stecher dated November 14, 2008 (incorporated by
reference to Exhibit 10.4 filed with the company’s Current Report on Form 8-K dated November 14, 2008)
Restricted Stock Unit Agreement for Steven J. Johnston dated November 14, 2008 (incorporated by
reference to Exhibit 10.5 filed with the company’s Current Report on Form 8-K dated November 14, 2008)
Restricted Stock Unit Agreement for Thomas A. Joseph dated November 14, 2008 (incorporated by
reference to Exhibit 10.6 filed with the company’s Current Report on Form 8-K dated November 14, 2008)
Restricted Stock Unit Agreement for J.F. Scherer dated November 14, 2008 (incorporated by reference to
Exhibit 10.7 filed with the company’s Current Report on Form 8-K dated November 14, 2008)
Incentive Compensation Award Agreement for Kenneth W. Stecher dated March 16, 2009 under Incentive
Compensation Plan of 2009 (incorporated by reference to Exhibit 10.2 filed with the company’s Current
Report on Form 8-K dated March 16, 2009)
Cincinnati Financial Corporation - 2009 10-K – Page 133
Exhibit No.
10.38
10.39
10.40
11
14
21
23
31A
31B
32
Exhibit Description
Incentive Compensation Award Agreement for Steven J. Johnston dated March 16, 2009 under Incentive
Compensation Plan of 2009 (incorporated by reference to Exhibit 10.3 filed with the company’s Current
Report on Form 8-K dated March 16, 2009)
Credit Agreement by and among Cincinnati Financial Corporation, CFC Investment Company, and PNC
Bank, National Association, dated August 31, 2009 (which supersedes that certain Offer and Acceptance
of terms to renew $75 million unsecured line of credit with PNC Bank, National Association, effective June
30, 2009, that was filed with and described in the company’s Current Report on Form 8-K dated July 7,
2009) (incorporated by reference to Exhibit 10.1 filed with the company’s Quarterly Report on Form 10-Q
for the quarter ended September 30, 2009).
Swap Agreement by and among Cincinnati Financial Corporation, CFC Investment Company and PNC Bank,
National Association, dated August 31, 2009 (incorporated by reference to Exhibit 10.2 filed with the
company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2009).
Statement re: Computation of per share earnings for the years ended December 31, 2009, 2008, and
2007 contained in Part II, Item 8, Note 12 to the Consolidated Financial Statements
Cincinnati Financial Corporation Code of Ethics for Senior Financial Officers (incorporated by reference to
the company’s Definitive Proxy Statement data March 18, 2004 (File No. 000-04604))
Cincinnati Financial Corporation subsidiaries contained in Part I, Item 1 of this report
Consent of Independent Registered Public Accounting Firm
Certification pursuant to Section 302 of the Sarbanes Oxley Act of 2002 – Chief Executive Officer
Certification pursuant to Section 302 of the Sarbanes Oxley Act of 2002 – Chief Financial Officer
Certification pursuant to Section 906 of the Sarbanes Oxley Act of 2002
Cincinnati Financial Corporation - 2009 10-K – Page 134
EXHIBIT 23
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in Registration Statement No. 333-85953 (on Form S-8),
No. 333-24815 (on Form S-8), No. 333-24817 (on Form S-8), No. 333-49981 (on Form S-8),
No. 333-103509 (on Form S-8), No. 333-103511 (on Form S-8), No. 333-121429 (on Form S-4),
No. 333-123471 (on Form S-4), No. 333-126714 (on Form S-8), as amended, and No. 333-155373
(on Form S-3), of Cincinnati Financial Corporation of our report dated February 26, 2010, relating to the
consolidated financial statements and financial statement schedules of Cincinnati Financial Corporation
and subsidiaries and the effectiveness of internal control over financial reporting (which report expresses an
unqualified opinion and includes an explanatory paragraph relating to the company’s change in method of
accounting for the recognition and presentation of other-than-temporary impairments in 2009), appearing
in this Annual Report on Form 10-K of Cincinnati Financial Corporation for the year ended
December 31, 2009.
/S/ Deloitte & Touche LLP
Cincinnati, Ohio
February 26, 2010
Cincinnati Financial Corporation - 2009 10-K – Page 135
EXHIBIT 31A
CERTIFICATION PURSUANT TO SECTION 302 OF
THE SARBANES OXLEY ACT OF 2002
I, Kenneth W. Stecher, certify that:
1.
2.
3.
4.
5.
I have reviewed this Annual Report on Form 10-K of Cincinnati Financial Corporation;
Based on my knowledge, this report does not contain any untrue statement of a material fact or
omit to state a material fact necessary to make the statements made, in light of the circumstances
under which such statements were made, not misleading with respect to the period covered by this
report;
Based on my knowledge, the financial statements, and other financial information included in this
report, fairly present in all material respects the financial condition, results of operations and cash
flows of the registrant as of, and for, the periods presented in this report;
The registrant's other certifying officer and I are responsible for establishing and maintaining
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))
and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the registrant and have:
a)
designed such disclosure controls and procedures, or caused such disclosure controls and
procedures to be designed under our supervision, to ensure that material information
relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being
prepared;
designed such internal control over financial reporting , or caused such internal control
over financial reporting to be designed under our supervision, to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally accepted accounting
principals;
evaluated the effectiveness of the registrant's disclosure controls and procedures and
presented in this report our conclusions about the effectiveness of the disclosure controls
and procedures, as of the end of the period covered by this report based on such
evaluation; and
disclosed in this report any change in the registrant’s internal control over financial
reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s
fourth fiscal quarter in the case of an annual report) that has materially affected, or is
reasonably likely to materially affect, the registrant’s internal control over financial
reporting; and
b)
c)
d)
The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrant's auditors and the audit committee of
registrant's board of directors (or persons performing the equivalent functions):
a)
all significant deficiencies and material weaknesses in the design or operation of internal
controls over financial reporting which are reasonably likely to adversely affect the
registrant's ability to record, process, summarize and report financial information; and
any fraud, whether or not material, that involves management or other employees who
have a significant role in the registrant's internal control over financial reporting.
b)
Date: February 26, 2010
/S/ Kenneth W. Stecher
Kenneth W. Stecher
President and Chief Executive Officer
Cincinnati Financial Corporation - 2009 10-K – Page 136
EXHIBIT 31B
CERTIFICATION PURSUANT TO SECTION 302 OF
THE SARBANES OXLEY ACT OF 2002
I, Steven J. Johnston, certify that:
1.
2.
3.
4.
5.
I have reviewed this Annual Report on Form 10-K of Cincinnati Financial Corporation;
Based on my knowledge, this report does not contain any untrue statement of a material fact or
omit to state a material fact necessary to make the statements made, in light of the circumstances
under which such statements were made, not misleading with respect to the period covered by this
report;
Based on my knowledge, the financial statements, and other financial information included in this
report, fairly present in all material respects the financial condition, results of operations and cash
flows of the registrant as of, and for, the periods presented in this report;
The registrant's other certifying officer and I are responsible for establishing and maintaining
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))
and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-
15(f)) for the registrant and have:
a)
designed such disclosure controls and procedures, or caused such disclosure controls and
procedures to be designed under our supervision, to ensure that material information
relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being
prepared;
designed such internal control over financial reporting , or caused such internal control
over financial reporting to be designed under our supervision, to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally accepted accounting
principals;
evaluated the effectiveness of the registrant's disclosure controls and procedures and
presented in this report our conclusions about the effectiveness of the disclosure controls
and procedures, as of the end of the period covered by this report based on such
evaluation; and
disclosed in this report any change in the registrant’s internal control over financial
reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s
fourth fiscal quarter in the case of an annual report) that has materially affected, or is
reasonably likely to materially affect, the registrant’s internal control over financial
reporting; and
b)
c)
d)
The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrant's auditors and the audit committee of
registrant's board of directors (or persons performing the equivalent functions):
a)
all significant deficiencies and material weaknesses in the design or operation of internal
controls over financial reporting which are reasonably likely to adversely affect the
registrant's ability to record, process, summarize and report financial information; and
any fraud, whether or not material, that involves management or other employees who
have a significant role in the registrant's internal control over financial reporting.
b)
Date: February 26, 2010
/S/ Steven J. Johnston
Steven J. Johnston, FCAS, MAAA, CFA
Chief Financial Officer, Senior Vice President, Secretary and Treasurer
Cincinnati Financial Corporation - 2009 10-K – Page 137
EXHIBIT 32
CERTIFICATION PURSUANT TO SECTION 906 OF
THE SARBANES OXLEY ACT OF 2002
The certification set forth below is being submitted in connection with this report on Form 10-K for the
purpose of complying with Rule 13a-14(b) or Rule 15d-14(b) of the Securities Exchange Act of 1934 and
Section 1350 of Chapter 63 of Title 18 of the United States Code.
Kenneth W. Stecher, the chief executive officer, and Steven J. Johnston, the chief financial officer, of
Cincinnati Financial Corporation each certifies that, to the best of his knowledge:
1.
2.
the report fully complies with the requirements of Section 13(a) or 15(d) of the Exchange Act; and
the information contained in the report fairly presents, in all material respects, the financial
condition and results of operations of Cincinnati Financial Corporation.
Date: February 26, 2010
/S/ Kenneth W. Stecher
Kenneth W. Stecher
President and Chief Executive Officer
/S/ Steven J. Johnston
Steven J. Johnston, FCAS, MAAA, CFA
Chief Financial Officer, Senior Vice President, Secretary and Treasurer
Cincinnati Financial Corporation - 2009 10-K – Page 138
CINCINNATI FINANCIAL CORPORATION OFFICERS AND DIRECTORS
(AS OF MARCH 3, 2010)
DIRECTORS
William F. Bahl, CFA, CIC
Chairman
Bahl & Gaynor Investment Counsel Inc.
(Independent registered investment adviser)
Director since 1995 (1)(4)(5*)
James E. Benoski
Vice Chairman of the Board
Cincinnati Financial Corporation
Director since 2000 (3)(4)
Gregory T. Bier, CPA (Ret.)
Managing Partner (Ret.), Cincinnati Office
Deloitte & Touche LLP
(Independent registered public accounting firm)
Director since 2006 (4)
Linda W. Clement-Holmes
Senior Vice President
Global Diversity and Global Business Services
Procter & Gamble Company
(Consumer products)
Director since 2010 (1)
Kenneth C. Lichtendahl
President and Chief Executive Officer
Tradewinds Beverage Company
(Ready-to-drink tea and juice manufacturer)
Director Since 1988 (1*)(5)
W. Rodney McMullen
President and Chief Operating Officer
The Kroger Company
(Retail grocery chain)
Director since 2001 (2*)(3)(4)
Gretchen W. Price
Executive Vice President and
Chief Financial Officer
philosophy inc.
(Prestige beauty brand)
Director since 2002 (1)(2)(5)
John J. Schiff, Jr., CPCU
Chairman of the Board
Cincinnati Financial Corporation
Director since 1968 (3*)(4*)
OFFICERS
John J. Schiff, Jr., CPCU
Chairman of the Board
Kenneth W. Stecher
President and Chief Executive Officer
Steven J. Johnston, FCAS, MAAA, CFA
Chief Financial Officer, Senior Vice President,
Secretary and Treasurer
Thomas R. Schiff
Chairman and Chief Executive Officer
John J. & Thomas R. Schiff & Co. Inc.
(Independent insurance agency)
Director since 1975 (4)
Douglas S. Skidmore
President and Chief Executive Officer
Skidmore Sales & Distributing Company Inc.
(Food ingredient distributor)
Director since 2004 (1)(5)
Kenneth W. Stecher
President and Chief Executive Officer
Cincinnati Financial Corporation
Director since 2008 (3)(4)
John F. Steele, Jr.
Chairman and Chief Executive Officer
Hilltop Basic Resources Inc.
(Supplier of aggregates and concrete)
Director since 2005 (1)(3)
Larry R. Webb, CPCU
President
Webb Insurance Agency Inc.
(Independent insurance agency)
Director since 1979 (3)
E. Anthony Woods
Chairman and Chief Executive Officer
SupportSource LLC
(Management, financial and investment
consulting)
Director since 1998 (2)(3)(4)
(1) Audit Committee
(2) Compensation Committee
(3) Executive Committee
(4) Investment Committee; also
Richard M. Burridge, CFA, adviser
(5) Nominating Committee
* Committee Chair
Martin F. Hollenbeck, CFA, CPCU
Chief Investment Officer, Senior Vice President,
Assistant Secretary and Assistant Treasurer
Eric N. Mathews, CPCU, AIAF
Principal Accounting Officer, Vice President,
Assistant Secretary and Assistant Treasurer
DIRECTORS EMERITI
Vincent H. Beckman
Michael Brown
Robert J. Driehaus
John E. Field, CPCU
Jackson H. Randolph
Lawrence H. Rogers II
John Sawyer
Frank J. Schultheis
David B. Sharrock
John M. Shepherd
Thomas J. Smart
Alan R. Weiler, CPCU
William H. Zimmer
W.F. Bahl
G.T. Bier
L.W. Clement-Holmes
K.C. Lichtendahl
W.R. McMullen
G.W. Price
J.J. Schiff, Jr.
T.R. Schiff
D.S. Skidmore
K.W. Stecher
J.F. Steele, Jr.
L.R. Webb
E.A. Woods
JAMES E. BENOSKI
Jim Benoski, a CFC
director since 2000,
will not stand for
re-election in May 2010.
Jim was president, chief
operating officer and
chief insurance officer
of the company until July 2008. He
retired in 2009 after almost 40 years of
leadership and service contributing to
our respected claims operations. Your
company grew and prospered through
Jim's inspirational work ethic and
leadership. We thank him, as we thank
our shareholders who elected him to
several consecutive terms.
SHAREHOLDER INFORMATION
Cincinnati Financial Corporation had approximately 13,000 shareholders of record and approximately 36,000 beneficial
shareholders as of December 31, 2009. Many of the company’s independent agent representatives and most of the 4,170 associates
of its subsidiaries own the company’s common stock.
COMMON STOCK PRICE AND DIVIDEND DATA
Common shares are traded under the symbol CINF on the NASDAQ Global Select Market.
(Source: Nasdaq Global Select Market)
_____________________________________________________________________________________________________
2009
_____________________________________________________________________________________________________
2008
Quarter:
High close . . . . . . . . . . . . . . . . . . . . . . $ 29.66
17.84
Low close . . . . . . . . . . . . . . . . . . . . . . .
22.87
Period-end close . . . . . . . . . . . . . . . . .
0.39
Cash dividends declared . . . . . . . . .
___________________
1st
4th
2nd
___________________
___________________
___________________
3rd
$ 26.94 $ 26.31 $ 26.89
25.05
26.24
0.395
21.40
22.35
0.39
21.30
25.99
0.395
____________________
1st
$ 39.71
35.10
38.04
0.39
2nd
___________________
3rd
____________________
$ 39.97 $ 33.60
21.83
28.44
0.39
25.40
25.40
0.39
___________________
4th
$ 31.71
18.80
29.07
0.39
ANNUAL MEETING
Shareholders are invited to attend the Annual Meeting of Shareholders of Cincinnati Financial Corporation at 9:30 a.m. on
Saturday, May 1, 2010, at the Cincinnati Art Museum in Eden Park, Cincinnati, Ohio. You may listen to an audio webcast of the
event by visiting www.cinfin.com/investors.
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Deloitte & Touche LLP
250 East Fifth Street
Cincinnati, Ohio 45202-5109
CONTACT INFORMATION
Communications directed to Cincinnati Financial Corporation’s secretary, Steven J. Johnston, FCAS, MAAA, CFA, chief financial
officer, are shared with the appropriate individual(s). Or, you may directly access services:
Investors: Investor Relations responds to investor inquiries about Cincinnati Financial Corporation and its performance.
Dennis E. McDaniel, CPA, CMA, CFM, CPCU – Assistant Vice President, Investor Relations
513-870-2768 or investor_inquiries@cinfin.com
Shareholders: Shareholder Services provides stock transfer services, fulfills requests for shareholder materials and assists
registered shareholders who wish to update account information or enroll in shareholder plans.
Jerry L. Litton – Assistant Vice President, Shareholder Services
513-870-2639 or shareholder_inquiries@cinfin.com
Media: Corporate Communications assists media representatives seeking information or comment from Cincinnati Financial
Corporation or its subsidiaries.
Joan O. Shevchik, CPCU, CLU – Senior Vice President, Corporate Communications
513-603-5323 or media_inquiries@cinfin.com
CINCINNATI FINANCIAL CORPORATION
The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company
The Cincinnati Specialty Underwriters Insurance Company
The Cincinnati Life Insurance Company
CSU Producer Resources Inc.
CFC Investment Company
MAILING ADDRESS:
P.O. Box 145496
Cincinnati, Ohio 45250-5496
STREET ADDRESS:
6200 South Gilmore Road
Fairfield, Ohio 45014-5141
Phone: 513-870-2000
Fax: 513-870-2066
www.cinfin.com