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Cincinnati Financial

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FY2017 Annual Report · Cincinnati Financial
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2017 Annual Report 
on Form 10-K

HAPPENS HERE

Cincinnati Financial Corporation stands among the 25 largest property 

Business

Home &
Auto

Life

casualty insurers in the nation, 

based on net written premiums. 

A select group of independent 

agencies actively markets our 

business, home and auto insurance 

in 42 states. These agents offer our 

standard market and excess and 

surplus commercial lines policies 

in 39 states and our personal lines 

policies in 38 states. Within this 

select group, we seek to become the 

life insurance carrier of choice and 

to help agents and their clients 

– our policyholders – by offering 

leasing and financing services. 

Three competitive advantages distinguish your company, positioning us to 
build shareholder value and long-term success:

1

Commitment  
to our network 

of professional 
independent 
insurance agencies 
and to their continued 
success

2

Operating  
structure that 

supports local decision 
making, showcasing 
the strength of our 
field claims service, 
field underwriting and 
field support services

3

Financial  
strength to 
fulfill our promises 
and be a consistent 
market for our agents’ 
business, supporting 
stability and 
confidence

These advantages help us to become Everything Insurance Should Be®  
for the professional independent insurance agents who represent us and 
for the people and businesses in their communities. Learn more about 
where we are today and how we plan to create value for shareholders, 
agents, policyholders and associates by reviewing our publications on 
cinfin.com/investors.

 
 
 
 
 
 
United States Securities and Exchange Commission
Washington, D.C. 20549

Form 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934.

For the fiscal year ended December 31, 2017.

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934.

For the transition period from _____________________ to _____________________.

Commission file number 000-04604

Cincinnati Financial Corporation
(Exact name of registrant as specified in its charter)

Ohio
(State of incorporation)

31-0746871
(I.R.S. Employer Identification No.)

6200 S. Gilmore Road
Fairfield, Ohio 45014-5141
(Address of principal executive offices) (Zip Code)
(513) 870-2000
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:
None
Securities registered pursuant to Section 12(g) of the Act:
$2.00 par, common stock
(Title of Class)
6.125% Senior Notes due 2034
(Title of Class)
6.9% Senior Debentures due 2028
(Title of Class)
6.92% Senior Debentures due 2028
(Title of Class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities 
Act. Yes 

      No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the 
Act. Yes 

      No 

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of 
the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant 
was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. 
Yes 

 No 

Cincinnati Financial Corporation - 2017 10-K - Page 1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if 
any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 if Regulation S-
T(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was 
required to submit and post such files). Yes 

      No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of 
this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive 
proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this 
Form 10-K. 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated 
filer, a smaller reporting company, or emerging growth company. See definition of “large accelerated filer,” 
“accelerated filer,” “smaller reporting company" and "emerging growth company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer 
Emerging growth company 

 Accelerated filer 

 Non-accelerated filer 

 Smaller reporting company 

(Do not check if a smaller reporting company)

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended 
transition period for complying with any new or revised financial accounting standards provided pursuant to Section 
13(a) of the Exchange Act. 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes 

 No 

The aggregate market value of voting stock held by nonaffiliates of the Registrant based on the closing price of 
$72.45 per share as reported on Nasdaq Global Select Market on June 30, 2017, was $11,075,393,319.

As of February 19, 2018, there were 163,988,318 shares of common stock outstanding.

Document Incorporated by Reference

Portions of the definitive Proxy Statement for Cincinnati Financial Corporation’s Annual Meeting of Shareholders to 
be held on May 5, 2018, are incorporated by reference into Part III of this Form 10-K.

Cincinnati Financial Corporation - 2017 10-K - Page 2

 
 
 
 
 
 
 
2017 ANNUAL REPORT ON FORM 10-K
TABLE OF CONTENTS

Part I
Item 1.

Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Part II
Item 5.

Item 6
Item 7.

Item 7A.
Item 8.

Item 9.

Item 9A.
Item 9B.
Part III
Item 10.
Item 11.
Item 12.

Item 13.
Item 14.
Part IV
Item 15.

Business
Cincinnati Financial Corporation – Introduction
Our Business and Our Strategy
Our Segments
Other
Regulation
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities

Selected Financial Data

Management's Discussion and Analysis of Financial Condition and Results of Operations
Introduction
Executive Summary
Critical Accounting Estimates
Recent Accounting Pronouncements
Financial Results
Liquidity and Capital Resources
Safe Harbor Statement
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Responsibility for Financial Statements
Management’s Annual Report on Internal Control Over Financial Reporting
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Income
Consolidated Statements of Comprehensive Income
Consolidated Statements of Shareholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services

Exhibits, Financial Statement Schedules

Cincinnati Financial Corporation - 2017 10-K - Page 3

4
4
4
5
16
27
27
30
38
38
38
38
39

39

42

43
43
44
49
56
57
89
104
106
112
112
113
114
116
117
118
119
120
121
167
167
167
168
168
170

170
170
170
171
171

 
ITEM 1. 

Business

Part I

Cincinnati Financial Corporation – Introduction
We are an Ohio corporation formed in 1968. Our lead subsidiary, The Cincinnati Insurance Company, was founded 
in 1950. Our main business is property casualty insurance marketed through independent insurance agencies in 
42 states. Our headquarters is in Fairfield, Ohio. At year-end 2017, we employed 4,925 associates, including 
3,262 headquarters associates who provide support to 1,663 field associates.

Cincinnati Financial Corporation owns 100 percent of three subsidiaries: The Cincinnati Insurance Company, 
CSU Producer Resources Inc. and CFC Investment Company. In addition, the parent company has an investment 
portfolio, owns the headquarters property and is responsible for corporate borrowings and shareholder dividends.

The Cincinnati Insurance Company owns 100 percent of four additional insurance subsidiaries. Our standard 
market property casualty insurance group includes two of those subsidiaries – The Cincinnati Casualty Company 
and The Cincinnati Indemnity Company. This group writes a broad range of business, homeowner and auto 
policies. The Cincinnati Insurance Company also conducts the business of our reinsurance assumed operations, 
known as Cincinnati ReSM. Other subsidiaries of The Cincinnati Insurance Company include: The Cincinnati Life 
Insurance Company (Cincinnati Life), which provides life insurance, disability income policies and fixed annuities; 
and The Cincinnati Specialty Underwriters Insurance Company (Cincinnati Specialty Underwriters), which offers 
excess and surplus lines insurance products. In this report and elsewhere we often refer to any or all of these 
five companies as The Cincinnati Insurance Companies.

The two noninsurance subsidiaries of Cincinnati Financial Corporation are CSU Producer Resources, which offers 
insurance brokerage services to our independent agencies so their clients can access our excess and surplus lines 
insurance products; and CFC Investment Company, which offers commercial leasing and financing services to our 
agencies, their clients and other customers.

Our filings with the U.S. Securities and Exchange Commission (SEC) are available on our website, 
cinfin.com/investors, as soon as possible after they have been filed with the SEC. Reports filed with the SEC may 
also be viewed at sec.gov or obtained at the SEC’s Public Reference Room at 100 F Street, N.E., Washington D.C. 
Information regarding the operation of the Public Reference Room may be obtained by calling the SEC at 1-800-
SEC-0330. These filings include annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on 
Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities 
Exchange Act of 1934. In this report we reference various websites. These websites, including our own, are not 
incorporated by reference in this Annual Report on Form 10-K.

Periodically, we refer to estimated industry data so that we can give information about our performance versus the 
overall U.S. insurance industry. Unless otherwise noted, the industry data is prepared by A.M. Best Co., a leading 
insurance industry statistical, analytical and insurer financial strength and credit rating organization. Information 
from A.M. Best is presented on a statutory accounting basis. When we provide our results on a comparable 
statutory accounting basis, we label it as such; all other company data is presented in accordance with accounting 
principles generally accepted in the United States of America (GAAP).

Cincinnati Financial Corporation - 2017 10-K - Page 4

 
 
 
 
 
 
Our Business and Our Strategy

Introduction
The Cincinnati Insurance Company was founded more than 65 years ago by four independent insurance agents. 
They established the mission that continues to guide all of the companies in the Cincinnati Financial Corporation 
family – to grow profitably and enhance the ability of local independent insurance agents to deliver quality financial 
protection to the people and businesses they serve by:

• 

• 

• 

providing insurance market stability through financial strength

producing competitive, up-to-date products and services

developing associates committed to superior service

At year-end 2017, a select group of independent agencies in 42 states actively marketed our property casualty 
insurance within their communities. Standard market commercial lines and excess and surplus lines policies were 
marketed in 39 of those states, while personal lines policies were marketed in 35 of those states plus three 
additional states. Within our select group of agencies, we also seek to become the life insurance carrier of choice 
and to help agents and their clients – our policyholders – by offering leasing and financing services.

Three competitive advantages distinguish our company, positioning us to build shareholder value and to be 
successful overall:

•  Commitment to our professional independent insurance agencies and to their continued success

•  Financial strength to fulfill our promises and be a consistent market for our agents’ business, supporting stability 

and confidence

•  Operating structure that supports local decision making, showcasing our claims excellence and allowing us to 

balance growth with underwriting discipline

The primary sources of our company’s net income are summarized below. We discuss the contribution to net 
income from each source in Item 7, Corporate Financial Highlights of Management’s Discussion and Analysis.

•  Underwriting profit (loss) – Includes revenues from earned premiums for insurance and reinsurance policies 

or contracts, reduced by losses and loss expenses from associated insurance coverages. Those revenues are 
further reduced by underwriting expenses associated with marketing policies or related to administration of 
our insurance operation. The net result represents an underwriting profit when revenues exceed losses 
and expenses.

• 

Investment income – Is generated primarily from investing the premiums collected for insurance policies sold, 
until funds are needed to pay losses for insurance claims or other expenses. Interest income from bond 
investments or dividend income from stock investments are the main categories of our investment income, with 
additional contribution from compounding effects over time. 

•  Realized investment gains (losses) – Occur from appreciation or depreciation of invested assets over time. 

Gains or losses are generally recognized when invested assets are sold or become impaired.

Cincinnati Financial Corporation - 2017 10-K - Page 5

 
 
Independent Insurance Agency Marketplace

The U.S. property casualty insurance industry is a highly competitive marketplace with more than 2,000 stock and 
mutual companies operating independently or in groups. No single company or group dominates across all 
product lines and states. Standard market insurance companies (carriers) can market a broad array of products 
nationally or:

choose to sell a limited product line or only one type of insurance (monoline carrier)

target a certain segment of the market (for example, personal insurance)

focus on one or more states or regions (regional carrier)

Standard market property casualty insurers generally offer insurance products through one or more 
distribution channels:

independent agents, who represent multiple carriers

captive agents, who represent one carrier exclusively

direct marketing to consumers

• 

• 

• 

• 

• 

• 

For the most part, we compete with standard market insurance companies that market through independent 
insurance agents. Agencies marketing our commercial lines products typically represent six to 12 standard market 
insurance carriers for commercial lines products, including both national and regional carriers, most of which are 
mutual companies. Our agencies typically represent four to six standard personal lines carriers. We also compete 
with carriers that market personal lines products through captive agents and direct writers. Some of our agencies 
describe their roles as brokers instead of agents. Distribution through independent insurance agents or brokers 
represents nearly 60 percent of overall U.S. property casualty insurance premiums and approximately 80 percent of 
commercial property casualty insurance premiums, according to studies by the Independent Insurance Agents and 
Brokers of America.

We are fully committed to the independent agency channel for marketing our insurance policies, while our 
reinsurance assumed operation typically markets through broker organizations or similar intermediaries that 
specialize in reinsurance. The independent agencies that we choose to market our standard lines insurance 
products share our philosophies. They do business person to person; offer broad, value-added services; maintain 
sound balance sheets; and manage their agencies professionally, targeting long-term success. We develop our 
relationships with agencies that are active in their communities, providing important knowledge of local market 
trends, opportunities and challenges.

We work to support agencies with tools and resources that help communicate the value of our insurance policies to 
their clients and prospective clients. We plan to build on our recent marketing efforts and continue with our national 
advertising campaign in 2018. Our intent is to increase the visibility of our company, supporting our agents' efforts 
as they recommend policies and services offered through The Cincinnati Insurance Companies. We also continue 
to build our social media presence, focusing on providing content that agents can share on their own sites.

We help our agencies meet the broader needs of their clients and increase and diversify their revenues and 
profitability by offering insurance solutions beyond our standard market property casualty insurance products. 
We market life insurance products through the agencies that offer our property casualty products and through other 
independent life agencies that represent The Cincinnati Life Insurance Company without also representing our 
other subsidiaries. We operate our own excess and surplus lines insurance brokerage firm and insurance carrier so 
that we can offer our excess and surplus lines products exclusively to the independent agencies who market our 
other property casualty insurance products.  

For our life insurance operation, property casualty agencies make up the main distribution system. To help that 
operation build scale, we also develop life insurance business from other independent life insurance agencies in 
geographic markets underserved through our property casualty agencies. We are careful to solicit business from 
these other agencies in a manner that does not compete with the life insurance marketing and sales efforts of our 
property casualty agencies. Cincinnati Life emphasizes up-to-date products, responsive underwriting, high-quality 
service and competitive pricing.

Our excess and surplus lines insurance operation helps meet the specific insurance needs of certain agency 
clients. Generally, excess and surplus lines insurance carriers provide insurance that is unavailable in the standard 
Cincinnati Financial Corporation - 2017 10-K - Page 6

 
market due to market conditions or characteristics of the insured persons or organizations that are caused by their 
nature, claim history or the characteristics of their business. Insurers operating in the excess and surplus lines 
marketplace generally market business through excess and surplus lines brokers, whether they are small specialty 
insurers or specialized divisions of larger insurance organizations. Agencies have access to Cincinnati Specialty 
Underwriters' product line through CSU Producer Resources, the wholly owned insurance brokerage subsidiary of 
Cincinnati Financial Corporation. By providing superior service, we can help our agencies grow while also profitably 
growing our property casualty insurance business. 

The table below includes data about property casualty agency relationships that market our standard market 
insurance products.

Agency Data

Property casualty agency relationships, January 1

New appointments that market all or most of The Cincinnati Insurance Companies' products
New appointments that market only personal lines insurance products for Cincinnati Insurance
Changes due to consolidation and other

Property casualty agency relationships, December 31

Property casualty reporting locations

New relationship appointments

Active states

Years ended December 31,

2017

2016

1,614
107
104
(123)
1,702

1,526
81
116
(109)
1,614

2,256

2,090

138

42

156

41

The annual total of agency new appointments may be partially offset by other changes in agency structures, 
such as consolidation through mergers or acquisitions. An increasing number of agencies have multiple, 
separately identifiable locations, reflecting their growth as well as consolidation of ownership within the independent 
agency marketplace. The number of reporting agency locations indicates our agents’ regional scope and the extent 
of our presence within our active states. The difference between new appointments in total and the number of 
new relationships represents either: new branch offices opened by existing Cincinnati agencies; or agencies that 
merged with another Cincinnati agency and we still believed would produce a meaningful amount of new 
business premiums.

On average, we have a 9.2 percent share of the standard lines property casualty insurance purchased through our 
reporting agency locations, according to 2016 data from agency surveys. Our share is 15.2 percent in reporting 
agency locations that have represented us for more than 10 years; 8.1 percent in agencies that have represented 
us for six to 10 years; 3.3 percent in agencies that have represented us for two to five years; and 0.3 percent in 
agencies that have represented us for one year or less.

Our largest single agency relationship accounted for approximately 0.8 percent of our total property casualty earned 
premiums in 2017. No aggregate locations under a single ownership structure accounted for more than 4 percent of 
our earned premiums in 2017.

Cincinnati Financial Corporation - 2017 10-K - Page 7

 
 
 
 
Financial Strength

We believe that our financial strength and strong capital and surplus position, reflected in our insurer financial 
strength ratings, are clear, competitive advantages in the segments of the insurance marketplace that we serve. 
This strength supports the consistent, predictable performance that our policyholders, agents, associates and 
shareholders have always expected and received, helping us withstand significant challenges.

While the potential exists for short-term financial performance variability due to our exposures to possible natural or 
man-made catastrophes or to significant capital market losses, the rating agencies consistently assert that we have 
built appropriate financial strength and flexibility to manage that variability. We remain committed to strategies that 
emphasize being a consistent, stable market for our agents’ business rather than seeking short-term benefits that 
might accrue by quick, opportunistic reaction to changes in market conditions.

We use various principles and practices such as diversification and enterprise risk management to maintain strong 
capital. For example, we maintain a diversified investment portfolio by reviewing and applying diversification 
parameters and tolerances.

•  Our $10.699 billion fixed-maturity portfolio is diversified and exceeds total insurance reserves. The portfolio had 

an average rating of A2/A, and its fair value exceeded total insurance reserve liabilities by approximately 
34 percent at December 31, 2017. No corporate bond exposure accounted for more than 0.7 percent of our fixed-
maturity portfolio, and no municipal exposure accounted for more than 0.3 percent.

•  The strength of our fixed-maturity portfolio provides an opportunity to invest for potential capital appreciation by 
purchasing equity securities. Our $6.249 billion equity portfolio minimizes concentrations in single stocks or 
industries. At December 31, 2017, no single security accounted for more than 4.0 percent of our portfolio of 
publicly traded common stocks, and no single sector accounted for more than 20 percent.

Strong liquidity increases our flexibility through all periods to maintain our cash dividend and to continue to invest in 
and expand our insurance operations. At December 31, 2017, we held $2.546 billion of our cash and invested 
assets at the parent-company level, of which $2.275 billion, or 89.4 percent, was invested in common stocks, and 
$199 million, or 7.8 percent, was cash and cash equivalents.

We minimize reliance on debt as a source of capital, with a debt-to-total-capital ratio of 9.0 percent at year-end 
2017. Long-term debt at year-end 2017 totaled $787 million, matching year-end 2016, and our short-term debt was 
$24 million, up from $20 million at the end of the prior year. The long-term debt consists of three nonconvertible, 
noncallable debentures, two due in 2028 and one in 2034. Ratings for our long-term debt are discussed in Item 7, 
Liquidity and Capital Resources, Additional Sources of Liquidity.

Cincinnati Financial Corporation - 2017 10-K - Page 8

 
 
 
 
 
At year-end 2017 and 2016, risk-based capital (RBC) for our standard market property casualty insurance, excess 
and surplus lines insurance and life insurance subsidiaries was strong, far exceeding regulatory requirements.

•  We ended 2017 with a 1.0-to-1 ratio of property casualty premiums to surplus, a key measure of property 

casualty insurance company capacity and security. A lower ratio indicates more security for policyholders and 
greater capacity for growth by an insurer. We believe our ratio provides ample flexibility to diversify risk by 
expanding our operations into new geographies and product areas. The estimated industry average ratio was 
0.8-to-1 at year-end 2017.

•  We ended 2017 with a 6.7 percent ratio of life statutory adjusted risk-based surplus to liabilities, a key measure of 
life insurance company capital strength. The estimated industry average ratio was 10.8 percent at year-end 2017. 
A higher ratio indicates an insurer’s stronger security for policyholders and capacity to support business growth.

(Dollars in millions)                                           Statutory Information

Standard market property casualty insurance subsidiary

Statutory capital and surplus
Risk-based capital
Authorized control level risk-based capital

Risk-based capital to authorized control level risk-based capital ratio
Written premium to surplus ratio

Excess and surplus lines insurance subsidiary

Statutory capital and surplus
Risk-based capital
Authorized control level risk-based capital

Risk-based capital to authorized control level risk-based capital ratio
Written premium to surplus ratio

Life insurance subsidiary

Statutory capital and surplus
Risk-based capital
Authorized control level risk-based capital
Total liabilities excluding separate account business

Risk-based capital to authorized control level risk-based capital ratio
Life statutory risk-based adjusted surplus to liabilities ratio

At December 31,

2017

2016

$

$

$

$

$

$

5,094
5,127
686

7.5
1.0

436
436
35

12.3
0.5

195
229
45
3,436

5.1
6.7

4,686
4,715
645

7.3
1.0

372
372
36

10.4
0.5

200
229
40
3,317

5.8
7.0

The consolidated property casualty insurance group’s ratio of investments in common stock, at fair value, to 
statutory capital and surplus was 73.5 percent at year-end 2017 compared with 69.9 percent at year-end 2016.

Cincinnati Financial Corporation - 2017 10-K - Page 9

 
 
 
 
 
 
 
 
 
Cincinnati Financial Corporation’s senior debt is rated by four independent rating firms. In addition, the rating firms 
award our property casualty and life operations insurance financial strength ratings based on their quantitative and 
qualitative analyses. These ratings assess an insurer’s ability to meet financial obligations to policyholders and do 
not necessarily address all of the matters that may be important to shareholders. Ratings may be subject to revision 
or withdrawal at any time by the ratings agency, and each rating should be evaluated independently of any 
other rating.

At February 22, 2018, our insurance subsidiaries continued to be highly rated.

Rating
agency

Standard market property
casualty insurance subsidiary

Life insurance
subsidiary

Excess and surplus lines
insurance subsidiary

Outlook

Insurer Financial Strength Ratings

A+

Superior

Rating 
Tier
2 of 16

A Excellent

Rating 
Tier
3 of 16

A+ Superior

Rating
Tier
2 of 16

Stable/ Positive/ Stable

A+

Strong

5 of 21

A+

Strong

5 of 21

A1

Good

5 of 21

-

-

-

A+

Strong

5 of 21

A+

Strong

5 of 21

-

-

-

-

-

-

-

-

-

Stable

Stable

Stable

A. M. Best Co.
  ambest.com

Fitch Ratings
  fitchratings.com

Moody's Investors 
  Service
  moodys.com

S&P Global Ratings
  spratings.com

On January 31, 2018, A.M. Best affirmed the financial strength rating of The Cincinnati Insurance Company, and its 
property casualty insurance subsidiaries, that it had assigned in December 2008, continuing its stable outlook. 
On the same date, A.M. Best affirmed the financial strength rating of The Cincinnati Life Insurance Company, 
revising its outlook to positive. On November 28, 2017, Fitch Ratings affirmed the ratings that it had assigned to us 
in August 2009, continuing its stable outlook. On June 27, 2017, S&P Global Ratings affirmed the ratings that it had 
assigned to us in June 2015, continuing its stable outlook. On May 24, 2016, Moody's Investors Service affirmed 
the ratings that it had assigned to us in September 2008, continuing its stable outlook. 

Our debt ratings are discussed in Item 7, Liquidity and Capital Resources, Additional Sources of Liquidity.

Cincinnati Financial Corporation - 2017 10-K - Page 10

 
 
 
 
Operating Structure

We offer our broad array of insurance products through the independent agency distribution channel. We recognize 
that locally based independent agencies have relationships in their communities and local marketplace intelligence 
that can lead to profitable business and policyholder satisfaction and loyalty. Several of our strategic initiatives 
are intended not only to help us compete but also to enhance support of agencies that represent us, thereby 
contributing to agency success. We seek to be a consistent and predictable property casualty carrier that agencies 
can rely on to serve their clients. 

In our 10 highest volume states for consolidated property casualty premiums, 1,170 reporting agency locations 
wrote 59.7 percent of our 2017 consolidated property casualty earned premium volume compared with 
1,140 locations and 61.4 percent in 2016. We continue efforts to geographically diversify our property 
casualty risks.

Our 10 largest states based on property casualty premium volume are shown in the table below. 

(Dollars in millions)

Year ended December 31, 2017

Ohio
Illinois
Georgia
Indiana
North Carolina
Pennsylvania
Michigan
Tennessee
Virginia
Kentucky

Earned
premiums

% of total
earned

Agency
locations

Average
premium per
location

$

765
296
270
265
250
238
237
184
161
155

16.2%
6.3
5.7
5.6
5.3
5.0
5.0
3.9
3.4
3.3

247 $
146
105
115
107
129
140
66
66
49

3.1
2.0
2.6
2.3
2.3
1.8
1.7
2.8
2.4
3.2

Field Focus Emphasizing Service

We rely on our force of 1,663 field associates to provide service and be accountable to our agencies for decisions 
we make at the local level. These associates live in the communities our agents serve, so they are readily available 
when agencies or policyholders need them. While their work is often conducted at the premises of the agency or 
policyholder, they also work from offices in their homes. Headquarters associates support agencies and field 
associates with underwriting, accounting, technology assistance, training and other services. Company executives 
and headquarters associates regularly travel to visit agencies, strengthening the personal relationships we have 
with these organizations. Agents have opportunities for direct, personal conversations with our senior management 
team, and headquarters associates have opportunities to refresh their knowledge of marketplace conditions and 
field activities.

The field team is coordinated by field marketing representatives responsible for underwriting new commercial lines 
business. They are joined by field representatives specializing in claims, loss control, personal lines, excess and 
surplus lines, machinery and equipment, management liability and surety, premium audit and life insurance. 
The field team provides a variety of services, such as recommending specific actions to improve the safety of the 
policyholder’s operations. We seek to develop long-term relationships by understanding the unique needs of each 
agency's clients, who are also our policyholders.

Service enhanced through technology provides our agencies access to our systems for ease of processing 
business transactions. Policyholders can also conveniently access pertinent policy information, helping to reduce 
costs for agencies and the company. We also provide and continue to develop enhanced, tailored services offered 
at the time a claim is reported for an insured loss event. Those services include assisting with car rental or towing, 
arranging temporary housing and coordinating emergency repairs to damaged homes so additional damage is 
minimized. Technology also helps our associates collaborate and process business efficiently, providing more time 
for personal service to agencies and their clients when needed.

Cincinnati Financial Corporation - 2017 10-K - Page 11

 
 
 
 
 
 
 
 
 
 
Our claims philosophy reflects our belief that we prosper as a company by responding to claims person to person, 
paying covered claims promptly, preventing false claims from unfairly adding to overall premiums and building 
financial strength to meet future obligations.

Our 943 locally based field claims associates work from their homes and are assigned to specific agencies. 
They respond personally to policyholders and claimants, and are equipped to handle a claim from nearly anywhere. 
We believe we have a competitive advantage because of the person-to-person approach and the resulting high 
level of service that our field claims representatives deliver. We also help our agencies provide prompt service to 
policyholders by providing them authority to immediately pay, up to $2,500, most first-party claims covered by our 
standard market policies. Agencies also have the option of submitting those claims to our Express Claims Center 
where professional headquarters associates will provide immediate customer service, processing the claims 
promptly and efficiently. We believe this same local approach to handling claims is a competitive advantage for our 
agents providing excess and surplus lines coverage in their communities. Handling of these claims includes 
guidance from headquarters-based excess and surplus lines claims managers.

Catastrophe response teams are comprised of our experienced field claims staff who have the authority they need 
to do their jobs. In times of widespread loss, our field claims representatives confidently and quickly resolve claims, 
often providing claims payments on the same day they inspect the loss. Technology helps to enable fast initial 
contact with policyholders and easy sharing of information and data among storm teams, headquarters staff and 
local field claims representatives. When hurricanes or other weather events are predicted, we can identify through 
mapping technologies the expected number of our policyholders that may be impacted by the event and choose to 
have catastrophe response team members travel to strategic locations near the expected impact area. They are 
then in position to quickly get to the affected area, set up temporary offices and start calling on policyholders.

We staff a Special Investigations Unit (SIU) with former law enforcement and claims professionals whose 
qualifications make them well suited to gathering facts to uncover potential fraud. While we believe our job is to pay 
what is due under each policy contract, we also want to prevent false claims from unfairly increasing overall 
premiums. Our SIU also operates a computer forensics lab, using sophisticated software to recover data and 
mitigate the cost of computer-related claims for business interruption and loss of records.

We seek to attract and retain high-quality independent insurance agencies with knowledgeable, professional staffs. 
In turn, we make an exceptionally strong commitment to assist them in keeping their knowledge up to date and 
educating new people they bring on board as they grow. This includes offering classes, usually at no cost to 
agencies, except travel-related expenses they may incur, and other training support. We also offer noninsurance 
financial services. We believe that providing these services enhances agency relationships with the company and 
their clients, increasing loyalty while diversifying the agency’s revenues.

Insurance Products

We provide well-designed property casualty and life insurance to bring policyholders convenience, discounts and 
a reduced risk of coverage gaps or disputes. For most agencies that represent us, we believe we offer insurance 
solutions for approximately 75 percent of the typical insurable risks of their clients. Products for various business 
lines within our reporting segments include insurance coverages for business property and liability, automobiles 
and homes. 

Cincinnati Financial Corporation - 2017 10-K - Page 12

 
 
 
The following table shows net written premiums by segment and business line at year-end 2017, 2016 and 2015: 

(Dollars in millions)

Segment:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance

Life insurance

Other

Total

Business line:

Commercial lines insurance:

Commercial casualty

Commercial property

Commercial auto

Workers' compensation
Other commercial

Personal lines insurance:

Personal auto

Homeowner

Other personal

Total personal lines insurance

Excess and surplus lines insurance

Life insurance:

Term life insurance

Universal life insurance
Other life insurance, annuity and disability income
products
Subtotal

Cincinnati Re

Total

2017

2016

2015

Percent of
total 2017

$

3,202

1,294

$

3,122

1,198

219

278

125

189

281

71

3,025

1,128

175

256

33

62.6%

25.3

4.3

5.4

2.4

5,118

$

4,861

$

4,617

100.0%

1,082

$

1,061

$

1,025

21.1%

$

$

$

919

651

326
224

880

611

352
218

603

542

149

1,294

219

167

41

70

278

125

563

500

135

1,198

189

156

36

89

281

71

845

575

357
223

3,025

524

474

130

1,128

175

145

41

70

256

33

18.0

12.7

6.4
4.4

62.6

11.8

10.6

2.9

25.3

4.3

3.2

0.8

1.4

5.4

2.4

$

5,118

$

4,861

$

4,617

100.0%

Total commercial lines insurance

3,202

3,122

We discuss our insurance segments in their respective sections later in this report. 

Cincinnati Financial Corporation - 2017 10-K - Page 13

 
 
 
 
 
 
 
 
 
 
 
 
Strategic Initiatives to Manage Insurance Profitability and Drive Premium Growth

Management has identified a strategy that can position us for long-term success. The board of directors and 
management expect execution of our strategic plan to create significant value for shareholders over time. 
We broadly group key strategic initiatives into two areas of focus – managing insurance profitability and driving 
premium growth. These areas correlate with how we measure progress toward our long-term financial objectives. 
Our strategic priorities include meeting the wants and needs of our agent customers, attracting and developing 
talented associates, providing comprehensive product solutions, achieving best-in-class field service and 
continually enhancing operational efficiency and effectiveness. We believe successful execution of our long-term 
strategy and related shorter-term initiatives will help us achieve our long-term objectives despite potential 
unfavorable shorter-term effects of difficult economic, market or pricing cycles. We describe our expectations for the 
results of these initiatives in Item 7, Executive Summary of Management's Discussion and Analysis.

Effective capital management is an important part of creating long-term shareholder value, serving as a 
foundation to support other strategic areas focused on profitable growth of our insurance business. Our capital 
management philosophy is intended to preserve and build our capital while maintaining appropriate liquidity. 
A strong capital position provides the capacity to support premium growth, and liquidity provides for our 
investment in the people and infrastructure needed to implement our strategic initiatives. Our strong capital and 
liquidity also provide financial flexibility for shareholder dividends or other capital management actions.

We continue to enhance our property casualty underwriting expertise and to effectively and efficiently 
underwrite individual policies and process transactions. Ongoing initiatives supporting this work include expanding 
our pricing and segmentation capabilities through experience and use of predictive analytics and additional data. 
Our segmentation efforts emphasize identification and retention of insurance policies we believe have relatively 
stronger pricing, while seeking more aggressive renewal terms and conditions on policies we believe have relatively 
weaker pricing. We will continue collaborative efforts to address underpriced or underperforming business in 2018, 
including improving underwriting and rate adequacy for our commercial auto and personal auto lines of business.

We take ongoing actions intended to improve efficiency and make it easier for agencies and their clients to do 
business with us. In addition to benefiting agencies we serve, improved processes support our strategy, helping to 
more quickly deploy product or service enhancements. They also help reduce internal costs and allow us to focus 
more resources on agency services and providing local, individualized insurance solutions for small businesses and 
other agency clients. Initiatives include continuing to enhance the experiences of agencies and policy consumers 
through real-time messaging to an agency's management system and further development of online portals 
providing more robust policy information for billing, claims and other areas. Other ongoing initiatives aim for 
continuous improvement of workflow tools and processes for underwriters.

We also seek to further penetrate insurance markets as we strive to be the best company serving independent 
insurance agencies. We expect initiatives aimed at specific market opportunities, along with enhancements to 
provide industry-leading services, to encourage our agents to grow and to increase our share of their business. 
Our growth plans incorporate general business statistics and historical profitability trends to estimate premium 
growth from existing agencies and to make careful projections to assess the number of additional agencies needed. 
Our focus remains on key components of agent satisfaction based on factors that agents tell us are most important. 

We continue to appoint new agencies to develop additional points of distribution. In 2018, we are planning 
approximately 100 appointments of independent agencies that offer most or all of our property casualty insurance 
products. We generally earn a 10 percent share of an agency’s business within 10 years of its appointment. 
See Item 1, Our Business and Our Strategy, Independent Insurance Agency Marketplace, for additional discussion.

We also plan to appoint other agencies that focus on high net worth personal lines clients. In 2018, we are targeting 
the appointment of approximately 100 agencies that market only personal lines insurance products for us, primarily 
ones with a high net worth focus. In 2017, we appointed 104 new agencies that meet that criteria. As we continue to 
expand availability of our Executive Capstone™ suite of insurance products and services to additional states over 
the next several years, we intend to appoint additional agencies as we work to become the carrier of choice for this 
portion of our agencies’ accounts.

Cincinnati Financial Corporation - 2017 10-K - Page 14

For all of our insurance products, we will work to increase penetration with recently appointed agencies. This 
includes increasing opportunities for agencies to cross-serve their clients by providing updated products and 
services that aim to meet their life insurance needs. We will also continue to add field marketing representatives or 
provide target market expertise where needed for additional agency support in selected areas. We expect our 
strategy and initiatives to contribute to our objective of being ranked the No. 1 or No. 2 carrier based on premium 
volume in agencies that have represented us for at least five years. We continued to reach that objective in nearly 
75 percent of such agencies based on 2016 premiums. 

During 2018, we will continue to produce premiums through the disciplined expansion of Cincinnati Re – our 
reinsurance assumed operation. Cincinnati Re assumes risks through reinsurance treaties covering various lines 
of business where we receive a share of premiums and associated liabilities from other insurers and reinsurers. 
We have staffed this operation with seasoned underwriting and analytical talent and strive to assume risks that we 
understand well, both quantitatively and qualitatively. We seek risks that have attractive underwriting margins on a 
stand-alone basis as well as on a diversified risk-adjusted return basis. We have adequate capital to support this 
operation and intend to be selective and patient in its expansion.

To help guide our strategic efforts, we have placed an emphasis on innovation to accelerate improvement and 
to also favorably position us for the future. We find innovative ideas in many places, including: internally through 
management and other associates, with our traditional business partners and in the start-up business 
community. These efforts are primarily focused on operational improvements, customer engagement and 
improving pricing and risk selection. 

Cincinnati Financial Corporation - 2017 10-K - Page 15

 
Our Segments
Consolidated financial results primarily reflect the results of our five reporting segments. These segments are 
defined based on financial information we use to evaluate performance and to determine the allocation of assets.

•  Commercial lines insurance

•  Personal lines insurance

•  Excess and surplus lines insurance

• 

• 

Life insurance

Investments

Revenues, income before income taxes and identifiable assets for each segment are shown in Item 8, Note 18 of 
the Consolidated Financial Statements. Some of that information is discussed in this section, where we explain the 
business operations of each segment. The financial performance of each segment is discussed in Item 7, 
Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Commercial Lines Insurance Segment
In 2017, the commercial lines insurance segment contributed net earned premiums of $3.165 billion, representing 
55.2 percent of consolidated total revenues. This segment reported profit before income taxes of $119 million. 
Commercial lines net earned premiums rose 2 percent in 2017 and 3 percent in 2016.

We believe that our commercial lines business is best measured and evaluated on a segment basis. However, we 
also provide selected line of business data to summarize growth and profitability trends separately for our business 
lines. The five commercial business lines are:

•  Commercial casualty – Provides coverage to businesses against third-party liability from accidents occurring on 

their premises or arising out of their operations, including injuries sustained from products or liability related to 
professional services. Specialized casualty policies may include similar coverage such as umbrella liability or 
employment practices. The commercial casualty business line includes liability coverage written as part of 
commercial package policies.

•  Commercial property – Provides coverage for loss or damage to buildings, inventory and equipment caused 

by covered causes of loss such as fire, wind, hail, water, theft and vandalism, as well as business interruption 
resulting from a covered loss. Commercial property also includes other coverages such as inland marine, 
which covers losses related to builder’s risk, cargo or equipment. Various property coverages can be written as 
stand-alone policies or can be added to a commercial package policy. 

•  Commercial auto – Protects businesses against liability to others for both bodily injury and property damage, 

medical payments to insureds and occupants of their vehicles, physical damage to an insured’s own vehicle from 
collision and various other perils, and damages caused by uninsured motorists.

•  Workers’ compensation – Covers employers for government-specified benefits from work-related injuries 

to employees. 

•  Other commercial lines – This includes several other types of insurance products for businesses, including:

  Management liability and surety – Includes director and officer (D&O) liability insurance, which covers 
liability for actual or alleged errors in judgment, breaches of duty or other wrongful acts related to 
activities of organizations and can optionally include other liability coverages. We market primarily to 
nonprofit organizations, privately held businesses, healthcare organizations, financial institutions and 
educational institutions. The for-profit portion includes approximately 205 bank or savings and loan 
financial institutions, with only five having assets of $1 billion or more. The surety portion includes 
contract and commercial surety bonds for losses resulting from dishonesty, failure to perform and 
other acts and also includes fidelity bonds for fraudulent acts by specified individuals or dishonest acts 
by employees. 

  Specialty packages – Includes coverages for property, liability and business interruption tailored to meet 

the needs of specific industry classes such as artisan contractors, dentists or smaller main street 
businesses. 

  Machinery and equipment – Specialized coverage provides protection for loss or damage to boilers and 
machinery, including production and computer equipment and business interruption, due to sudden and 
accidental mechanical breakdown, steam explosion or artificially generated electrical current.

Cincinnati Financial Corporation - 2017 10-K - Page 16

 
 
 
Our history of emphasizing products and services that agencies can market to small or midsized businesses in their 
communities remains a critical piece of our strategy even as we expand our appetite to insure larger businesses. 
While some of our property casualty agencies market only our personal lines or management liability and surety 
products, approximately 87 percent offer some or all of our standard market commercial insurance products.

In 2017, our 10 highest volume commercial lines states generated 59.1 percent of our earned premiums compared 
with 59.4 percent in 2016 as we continued efforts to geographically diversify our property casualty risks. Earned 
premiums in the 10 highest volume states increased 2 percent in 2017, compared with 3 percent in the remaining 
states. The aggregate number of reporting agency locations in our 10 highest volume states increased to 1,134 in 
2017 from 1,115 in 2016.

Our 10 largest states based on commercial lines premium volume are shown in the table below. 

(Dollars in millions)

Year ended December 31, 2017

Ohio
Illinois
Pennsylvania
Indiana
North Carolina
Georgia
Michigan
Tennessee
Virginia
Texas

Earned
premiums

% of total
earned

Agency
locations

Average
premium per
location

$

455
214
199
180
165
150
138
131
126
112

14.4%
6.8
6.3
5.7
5.2
4.7
4.4
4.1
4.0
3.5

243 $
138
118
115
104
94
131
64
61
66

1.9
1.6
1.7
1.6
1.6
1.6
1.1
2.0
2.1
1.7

For new commercial lines business, case-by-case underwriting and pricing is coordinated by our locally based field 
marketing representatives who are also responsible for selecting new independent agencies. Our agents and our 
team of field associates get to know the people and businesses in their communities and can make informed 
decisions about each risk. 

Commercial lines policy renewals are managed by headquarters underwriters who are assigned to specific 
agencies and consult with local field staff as needed. As part of our team approach, headquarters underwriters also 
help oversee agency growth and profitability. They are responsible for formal issuance of all new business and 
renewal policies as well as policy endorsements. Further, the headquarters underwriters provide day-to-day 
customer service to agencies and our field marketing representatives by offering product training, answering 
underwriting questions, helping to determine underwriting eligibility and assisting with the mechanics of 
premium determination. We also continue a target markets emphasis to analyze opportunities and to develop new 
products and services, new coverage options and improvements to existing insurance products.

Understanding evolving market conditions is a critical function for our success, accomplished through both 
informal commentary and formal reviews. Informally, our field marketing representatives, underwriters and 
product development associates routinely receive market intelligence from a variety of channels, including from 
the agencies with which they work. This market information helps identify the top competitors and our market 
strengths and weaknesses. The information obtained encompasses pricing, breadth of coverage and use of 
underwriting guidelines.

Our historical emphasis on small to midsized businesses is reflected in the mix of our commercial lines premium 
volume by policy size. Approximately 80 percent of our commercial in-force policies have annual premiums of 
$10,000 or less, accounting in total for approximately one-quarter of our 2017 commercial lines premium volume. 
The remainder of policies have annual premiums greater than $10,000, including policies with annual premiums 
greater than $100,000 that account for approximately 21 percent of our 2017 commercial lines premium volume.

Cincinnati Financial Corporation - 2017 10-K - Page 17

 
 
 
 
 
 
 
 
 
Our commercial lines packages typically are offered on a three-year policy term for most insurance coverages – 
a key competitive advantage. In our experience, multi-year packages appeal to the quality-conscious insurance 
buyers who we believe are typical clients of our independent agents. Customized insurance programs on a three-
year term complement the long-term relationships these policyholders typically have with their agents and with our 
company. By reducing annual administrative efforts, multi-year policies lower expenses for our company and for our 
agents. The commitment we make to policyholders encourages long-term relationships and reduces their need to 
annually re-evaluate their insurance carrier or agency. We believe that the advantages of three-year policies in 
terms of improved policyholder convenience, increased account retention and reduced administrative costs 
outweigh the potential disadvantage of these policies, even in periods of rising rates.

Although we offer three-year policy terms, premiums for some coverages within those policies are adjustable at 
anniversary for the next annual period, and policies may be canceled at any time at the discretion of the 
policyholder. Contract terms often provide that rates for property, general liability, inland marine and crime 
coverages, as well as policy terms and conditions, are fixed for the term of the policy. However, the exposure we 
insure is reviewed annually, near the policy anniversary date, and the amount of premiums may be adjusted based 
on changes to that exposure. 

The general liability exposure basis may be audited annually. Commercial auto, workers’ compensation, 
professional liability and most umbrella liability coverages within multi-year packages are rated at each of the 
policy’s annual anniversaries for the next one-year period. The annual pricing could incorporate rate changes 
approved by state insurance regulatory authorities between the date the policy was written and its annual 
anniversary date, as well as changes in risk exposures and premium credits or debits relating to loss experience 
and other underwriting judgment factors. We estimate that approximately 75 percent of 2017 commercial premiums 
were subject to annual rating or were written on a one-year policy term. That 75 percent includes approximately 
one-third of policies offered on a three-year policy term that expire during any given year.

We believe our commercial lines insurance segment premiums reflect a higher concentration, relative to industry 
commercial lines premiums, in contractor-related businesses. Since economic activity related to construction, which 
can heavily influence insured exposures of contractors, may experience cycles that vary significantly with the 
economy as a whole, our commercial lines premium trends could vary from commercial lines premium trends for 
the property casualty insurance industry. In 2017, we estimated that 39 percent of our general liability premiums, 
and 38 percent of our workers’ compensation premiums, came from the construction industry based on North 
American Industry Classification System (NAICS) codes.

Cincinnati Financial Corporation - 2017 10-K - Page 18

 
 
 
 
Personal Lines Insurance Segment
The personal lines insurance segment contributed net earned premiums of $1.241 billion to 2017 consolidated 
total revenues, or 21.7 percent of the total, and reported a loss before income taxes of $32 million. Personal lines 
net earned premiums rose 7 percent in 2017 and 6 percent in 2016.

We prefer to write personal lines coverage in accounts that include both auto and homeowner coverages as well as 
coverages that are part of our other personal business line. At the end of 2017, for example, 83.8 percent of our 
homeowner policies were accompanied by a personal auto policy in the same account. As a result of our account-
based approach, we believe that our personal lines business is best measured and evaluated on a segment basis. 
However, we provide line of business data to summarize growth and profitability trends separately for three 
business lines:

•  Personal auto – Protects against liability to others for both bodily injury and property damage, medical payments 
to insureds and occupants of their vehicle, physical damage to an insured’s own vehicle from collision and 
various other perils, and damages caused by uninsured motorists. In addition, many states require policies to 
provide first-party personal injury protection, frequently referred to as no-fault coverage.

•  Homeowner – Protects against losses to dwellings and contents from a wide variety of perils, as well as liability 
arising out of personal activities both on and off the covered premises. We also offer coverage for condominium 
unit owners and renters.

•  Other personal lines – This includes the other types of insurance products we offer to individuals, including 

dwelling fire, inland marine, personal umbrella liability and watercraft coverages.

At year-end 2017, we marketed personal lines insurance products through 1,624, or approximately 72 percent, of 
our 2,256 agency reporting locations. The 1,624 personal lines agency locations were in 38 of the 42 states in 
which we offered property casualty insurance. Those agencies produced more than 1.1 million personal lines 
policies in force for us, representing approximately 435,000 policyholders. 

We continue to evaluate opportunities to expand our marketing of personal lines to other states. Primary factors 
considered in the evaluation of a potential new state include market opportunity or potential, weather-related 
catastrophe history and the legal climate.

Expansion of our personal lines insurance segment includes marketing through independent agencies to profitably 
grow our premiums for products and services offered to their high net worth personal lines clients. In 2017, 
Massachusetts, Texas and Washington became new states for our personal lines operation when we began offering 
our Executive Capstone program for high net worth clients and appointing new agencies. At year-end 2017, our 
appointed agencies produced for us nearly $250 million in annual premiums from policyholders with insured home 
values of $1 million or more. We estimate those policyholders represent approximately 7 percent of our total 
personal lines policyholders. 

In 2017, our 10 highest volume personal lines states generated 74.0 percent of our earned premiums compared 
with 77.1 percent in 2016. Earned premiums in the five highest volume states increased 3 percent in 2017 while 
increasing 11 percent in the remaining states, reflecting progress toward our long-term objective of geographic 
diversification through new states for our personal lines operation. The aggregate number of reporting agency 
locations in our 10 highest volume states increased to 881 in 2017 from 878 in 2016.

Cincinnati Financial Corporation - 2017 10-K - Page 19

 
 
 
Our 10 largest states based on personal lines premium volume are shown in the table below. 

(Dollars in millions)

Year ended December 31, 2017

Ohio
Georgia
Michigan
North Carolina
Indiana
Illinois
Alabama
Kentucky
Tennessee
Minnesota

Earned
premiums

% of total
earned

Agency
locations

Average
premium per
location

$

293
105
92
76
73
65
63
57
48
48

23.6%
8.5
7.4
6.1
5.9
5.2
5.0
4.6
3.9
3.8

222 $
90
104
88
83
92
48
44
52
58

1.3
1.2
0.9
0.9
0.9
0.7
1.3
1.3
0.9
0.8

New and renewal personal lines business reflects our risk-specific underwriting philosophy. Each agency selects 
personal lines business primarily from within the geographic territory that it serves, based in part on agency 
staff’s knowledge of the risks in those communities or familiarity with the policyholder. At year-end 2017, we had 
20 full-time personal lines field marketing representatives who have underwriting authority and visit agencies on a 
regular basis. They focus primarily on key states targeted for growth, reinforcing the advantages of our personal 
lines products and offering training in the use of our policy processing system. Personal lines activities are further 
supported by headquarters associates assigned to individual agencies.

Excess and Surplus Lines Insurance Segment
The excess and surplus lines segment contributed net earned premiums of $209 million to 2017 consolidated total 
revenues, or 3.6 percent of the total, and reported profit before income taxes of $61 million. Excess and surplus 
lines net earned premium increased 14 percent in 2017 and 9 percent in 2016.

Our excess and surplus lines policies typically cover business risks with unique characteristics, such as the nature 
of the business or its claim history, that are difficult to profitably insure in the standard commercial lines market. 
Excess and surplus lines insurers have more flexibility in coverage terms and rates compared with standard lines 
companies, generally resulting in policies with higher rates and terms and conditions customized for specific risks, 
including restricted coverage where appropriate. We target small to midsized risks, and policyholders in many 
cases also have standard market insurance with one of our other subsidiaries. Our average excess and surplus 
lines policy size is approximately $6,000 in annual premiums, and the majority have coverage limits of $1 million or 
less. All of our excess and surplus lines policies are written for a maximum term of one year. Approximately 
88 percent of our 2017 earned premiums for the excess and surplus lines insurance segment provided commercial 
casualty coverages and about 12 percent provided commercial property coverages. Those coverages are 
described below.

•  Commercial casualty – Covers businesses for third-party liability from accidents occurring on their premises 

or arising out of their operations, including injuries sustained from products. Other coverages available include 
miscellaneous errors and omissions, professional liability and excess liability. Typical businesses covered 
include contractors, manufacturers, real estate owners and managers, retail, consultants, and bars or taverns. 
Policies covering liability at special events are also available.

•  Commercial property – Insures buildings, inventory, equipment and business income from loss or damage due to 

causes such as fire, wind, hail, water, theft and vandalism. Examples of property we commonly insure with 
excess and surplus lines policies include temporarily vacant buildings, habitational, restaurants and relatively 
higher-hazard manufacturing classes.

At the end of 2017, we marketed excess and surplus lines insurance products in each of the 39 states in which we 
offer standard market commercial lines insurance. Offering excess and surplus lines helps agencies representing 
The Cincinnati Insurance Companies meet the insurance needs of their clients when coverage is unavailable in the 

Cincinnati Financial Corporation - 2017 10-K - Page 20

 
 
 
 
 
 
 
standard market. By providing outstanding service, we can help agencies grow and prosper while also profitably 
growing our property casualty business.

In 2017, our 10 highest volume excess and surplus lines states generated 58.1 percent of our earned premiums, 
matching 2016.

Our 10 largest states based on excess and surplus lines premium volume are shown in the table below. 

(Dollars in millions)

Year ended December 31, 2017

Texas
Ohio
Illinois
Georgia
Indiana
North Carolina
Pennsylvania
Alabama
Missouri
Minnesota

Earned
premiums

% of total
earned

$

17
17
17
14
12
10
9
9
8
8

8.2%
8.2
8.1
6.7
5.8
4.6
4.4
4.3
4.0
3.8

Agencies representing The Cincinnati Insurance Companies produce approximately $3 billion in annual premiums 
for all carriers writing excess and surplus lines policies for their clients. We estimate that approximately half of that 
premium volume matches the targeted business types and coverages we offer through our excess and surplus lines 
insurance segment. We structured the operations of this segment to meet the needs of these agencies and to 
market exclusively through them.

Agencies have access to Cincinnati Specialty Underwriters' product line through CSU Producer Resources, the 
wholly owned insurance brokerage subsidiary of Cincinnati Financial Corporation. CSU Producer Resources has 
binding authority on all classes of business written through Cincinnati Specialty Underwriters and maintains 
appropriate agent and surplus lines licenses.

We seek to earn a share of each agency’s best excess and surplus lines accounts by offering several unique 
benefits. Agency producers have direct access through CSU Producer Resources to a group of our underwriters 
who focus exclusively on excess and surplus lines business. Those underwriters can tap into broader services we 
offer to provide policyholders additional value and help producers build the relationship through experienced and 
responsive loss control services and claims handling. CSU Producer Resources gives extra support to our 
independent agency producers by remitting surplus lines taxes and stamping fees and retaining admitted market 
diligent search affidavits, where required. Agencies marketing through CSU Producer Resources instead of a 
competing brokerage generally receive a higher commission because use of our internal brokerage subsidiary 
eliminates some of the intermediary costs. This business is factored in their profit-sharing agreement with 
The Cincinnati Insurance Companies. We also offer prompt service, generally issuing approximately 95 percent of 
policies within 24 hours of a request to bind a policy.

Life Insurance Segment
The life insurance segment contributed $232 million of net earned premiums, representing 4.1 percent of 2017 
consolidated total revenues, and reported a loss before income taxes of $1 million. Life insurance net earned 
premiums grew 2 percent in 2017 and 9 percent in 2016.

The Cincinnati Life Insurance Company supports our agency-centered business model by deepening the 
relationships we have with agents while also diversifying revenue and profitability for both the agency and our 
company. We primarily focus on life products that feature a steady stream of premium payments and that have the 
potential for generating revenue growth through increasing demand. 

Cincinnati Financial Corporation - 2017 10-K - Page 21

 
 
 
 
 
 
 
 
 
 
Life Insurance Business Lines

Four lines of business – term life insurance, universal life insurance, worksite products and whole life insurance – 
account for 96.0 percent of the life insurance segment’s revenues:

•  Term life insurance – Policies under which a death benefit is payable only if the insured dies during a specific 

period of time. Policy options include a return of premium provision, a benefit equal to the sum of all paid base 
premiums that is payable if the insured person survives to the end of the term. The policies are fully underwritten 
using traditional and accelerated methods.

•  Universal life insurance – Long-duration life insurance policies that are fully underwritten. Contract premiums are 

neither fixed nor guaranteed; however, the contract does specify a minimum interest crediting rate and a 
maximum cost of insurance charge and expense charge. The cash values, available as a loan collateralized by 
the cash surrender value, are not guaranteed and depend on the amount and timing of actual premium payments 
and the amount of actual contract assessments. 

•  Worksite products – Term life insurance, return of premium term life insurance, whole life insurance and disability 
insurance offered to employees through their employer. Premiums are collected by the employer using payroll 
deduction. Policies are issued using a simplified underwriting approach and on a guaranteed issue basis. 
Worksite insurance products provide our property casualty agency force with excellent cross-serving 
opportunities for both commercial and personal accounts. 

•  Whole life insurance – Policies that provide life insurance for the entire lifetime of the insured. The death benefit 
is guaranteed never to decrease and premiums are guaranteed never to increase. While premiums are fixed, 
they must be paid as scheduled. These policies provide guaranteed cash values that are available as loans 
collateralized by the cash surrender value. The policies are fully underwritten.

In addition, Cincinnati Life markets:

•  Disability income insurance that provides monthly benefits to offset the loss of income when the insured person is 

unable to work due to accident or illness.

•  Deferred annuities that provide regular income payments that commence after the end of a specified period or 
when the annuitant attains a specified age. During the deferral period, any payments made under the contract 
accumulate at the crediting rate declared by the company but not less than a contract-specified guaranteed 
minimum interest rate. A deferred annuity may be surrendered during the deferral period for a cash value equal to 
the accumulated payments plus interest less the surrender charge, if any.

• 

Immediate annuities that provide some combination of regular income and lump-sum payments in exchange for a 
single premium.

Life Insurance Distribution

Our life insurance subsidiary is licensed in 49 states and the District of Columbia. At year-end 2017, approximately 
84 percent of our 2,256 property casualty agency reporting locations offered Cincinnati Life products to their clients. 
We also develop life business from approximately 582 other independent life insurance agencies. We are careful to 
solicit business from these other agencies in a manner that does not conflict with or compete with the marketing 
and sales efforts of our property casualty agencies.

When marketing through our property casualty agencies, we have specific competitive advantages:

•  Because our property casualty operations are held in high regard, property casualty agency management is 

predisposed to consider selling our life products.

•  Marketing efforts for both our property casualty and life insurance businesses are directed by our field 

marketing department, coordinated with our life field marketing representatives, which assures consistency of 
communication and operations. Life field marketing representatives are available to meet face-to-face with 
agency personnel and their clients as well. Our life headquarters underwriters and other associates are available 
to the agents and field team to assist in the placement of business. 

Cincinnati Financial Corporation - 2017 10-K - Page 22

 
We continue to emphasize the cross-serving opportunities of our life insurance, including term and worksite 
products, for the property casualty agency’s personal and commercial accounts. In both the property casualty and 
independent life agency distribution systems, we enjoy the advantages of offering competitive, up-to-date products 
and providing personal attention in combination with financial strength and stability.

•  Term life insurance is our largest life insurance product line. We continue to develop and offer term products with 
features our agents indicate are important, such as a return of premium benefit and an option for an accelerated 
underwriting product for our personal lines agents.

•  We also offer products addressing the needs of businesses with key person and buy-sell coverages. We offer 

quality, personal life insurance coverage to personal and commercial clients of our agencies.

Because of our strong capital position, we can offer a competitive product portfolio, including guaranteed products, 
giving our agents a marketing edge. Our life insurance company maintains strong insurer financial strength ratings: 
A.M. Best, A (Excellent); Fitch, A+ (Strong); and S&P Global Ratings A+ (Strong). Our life insurance company has 
chosen not to establish a Moody’s rating.

In 2017, our five highest volume states for life insurance premiums, based on information contained in statements 
filed with state insurance departments, are reflected in the table below. 

(Dollars in millions)

Year ended December 31, 2017

Ohio
Pennsylvania
Indiana
Illinois
Michigan

Premiums

% of total
earned

$

52
21
18
18
15

17.5%
7.2
6.1
6.0
5.0

Cincinnati Financial Corporation - 2017 10-K - Page 23

 
 
 
 
Investments Segment
Revenues of the investments segment are primarily from net investment income and from net realized investment 
gains and losses from investment portfolios managed for the holding company and each of the operating 
subsidiaries.

Our investment department operates under guidelines set forth in our investment policy along with oversight of the 
investment committee of our board of directors. These guidelines set parameters for risk tolerances governing, 
among other items, the allocation of the portfolio as well as security and sector concentrations. These parameters 
are part of an integrated corporate risk management program. When allocating cash to various asset classes, we 
consider market-based factors such as risk adjusted after-tax yields as well as internal measures based in part on 
insurance department regulations and rating agency guidance.

The fair value of our investment portfolio was $16.948 billion and $15.419 billion at year-end 2017 and 2016, 
respectively, as shown in the table below. The overall portfolio remained in an unrealized gain position as equity 
markets were up significantly in 2017. Value stocks and stocks with above market yields, similar to the general 
makeup of our portfolio, underperformed the broader market in 2017. The unrealized gain position in our fixed-
maturity investments increased in 2017, due to a slight decrease in interest rates and a narrowing of corporate 
credit spreads. 

(Dollars in millions)

At December 31, 2017

At December 31, 2016

Taxable fixed maturities
Tax-exempt fixed
maturities
Common equity securities
Nonredeemable preferred
  equity securities

Cost or
amortized cost
6,383
$

Percent
of total

Fair value
6,637

47.6% $

Percent
of total

Cost or
amortized cost

Percent
of total

Fair value
6,630

49.9% $

Percent
of total

43.0%

39.2% $

3,931

2,918

29.3

21.8

4,062

6,039

24.0

35.6

26.7

22.0

3,455

5,123

22.4

33.2

176

1.3

210

1.2

183

1.4

211

1.4

6,381

3,418

2,812

Total

$

13,408

100.0% $ 16,948

100.0% $

12,794 100.0% $ 15,419 100.0%

The cash we generate from insurance operations historically has been invested in two broad categories 
of investments:

•  Fixed-maturity investments – Includes taxable and tax-exempt bonds and redeemable preferred stocks. 

During 2017, the combined effect of purchases and a net increase in unrealized gains offset sales and calls of 
fixed-maturity securities in our portfolio. During 2016, purchases offset the combined effect of a net decrease in 
unrealized gains, sales and calls. 

•  Equity investments – Includes common and nonredeemable preferred stocks. During 2017, purchases and a net 
increase in unrealized gains offset sales of equity securities in our portfolio. Likewise during 2016, the combined 
effect of a net increase in unrealized gains and purchases offset sales of equity securities. 

At year-end 2017, less than 1 percent of the value of our investment portfolio was made up of securities that are 
classified as Level 3 assets and that require management’s judgment to develop pricing or valuation techniques. 
We generally obtain at least two outside valuations for these assets and generally use the more conservative 
estimate. These investments include private placements, small issues and various thinly traded securities. 
See Item 7, Critical Accounting Estimates, Fair Value Measurements, and Item 8, Note 3 of the Consolidated 
Financial Statements, for additional discussion of our valuation techniques.

In addition to securities held in our investment portfolio, other invested assets included $31 million of life policy 
loans, $35 million of private equity investments and $37 million of real estate through direct property ownership and 
development projects in the United States at year-end 2017.

Our investment portfolio is further described below. Additional information about the composition of investments is 
included in Item 8, Note 2 of the Consolidated Financial Statements. A detailed listing of our portfolio is updated on 
our website, cinfin.com/investors, each quarter when we report our quarterly financial results.

Cincinnati Financial Corporation - 2017 10-K - Page 24

 
 
 
 
 
 
 
 
 
Fixed-Maturity Securities Investments

By maintaining a well-diversified fixed-maturity portfolio, we attempt to manage overall interest rate, reinvestment, 
credit and liquidity risk. We pursue a buy-and-hold strategy and do not attempt to make large-scale changes to the 
portfolio in anticipation of rate movements. By investing new money on a regular basis and analyzing risk-adjusted 
after-tax yields, we work to achieve a laddering effect to our portfolio that may mitigate some of the effects of 
adverse interest rate movements.

At December 31, 2017, our investment-grade and noninvestment-grade fixed-maturity securities represented 
87.4 percent and 3.8 percent of the portfolio, respectively. The remaining 8.8 percent represented fixed-maturity 
securities that were not rated by Moody’s or S&P Global Ratings. Our nonrated securities include smaller municipal 
issues and private placement corporate securities. Many of these, although not rated by Moody’s or Standard & 
Poor’s, are rated by the NAIC’s Securities’ Valuation Office. Also included in this category are smaller public 
corporate securities, many of which carry a rating by an agency other than Moody’s or S&P, such as Fitch or Kroll. 

Other selected attributes of the fixed-maturity portfolio are shown in the table below. Additional maturity 
periods and other information for our fixed-maturity portfolio are shown in Item 8, Note 2 of the Consolidated 
Financial Statements.

Weighted average yield-to-amortized cost

Weighted average maturity

Effective duration

At December 31,
2016

2017

4.40 %

4.54 %

7.7 yrs

5.2 yrs

7.1 yrs

5.0 yrs

The fair values of our taxable fixed-maturity securities portfolio at the end of the last two years were:

(Dollars in millions)

Investment-grade corporate
States, municipalities and political subdivisions
Noninvestment-grade corporate
Commercial mortgage-backed 
Government-sponsored enterprises
United States government
Foreign government
Convertibles and bonds with warrants attached

Total

At December 31,

2017

2016

$

$

5,252
403
401
286
254
31
10
—
6,637

$

$

5,336
373
445
287
164
10
10
5
6,630

While our strategy typically is to buy and hold fixed-maturity investments to maturity, we monitor credit profiles and 
fair value movements when determining holding periods for individual securities. With the exception of U.S. agency 
issues, no individual issuer's securities accounted for more than 1.1 percent of the taxable fixed-maturity portfolio at 
year-end 2017. Investment-grade corporate bonds had an average rating of Baa2 by Moody’s or BBB+ by S&P at 
year-end 2017. Most of the $403 million of securities issued by states, municipalities and political subdivisions 
included in our taxable fixed-maturity portfolio at the end of 2017 were Build America Bonds.

Relative to a broad bond market index such as the Barclay’s Aggregate, we are most heavily exposed to the 
investment grade corporate bond asset class. Within that asset class we have a weighting of 46.6 percent for the 
financial sector, higher than the 28.9 percent weighting for the financial sector of the Bank of America Merrill Lynch 
U.S. Corporate Index. Relative to the Barclay’s Aggregate Index we are overweight in the commercial mortgage-
backed securities asset class while having no exposure to the much larger residential mortgage-backed market.

At December 31, 2017, we had $4.062 billion of tax-exempt fixed-maturity securities with an average rating of Aa2/
AA by Moody’s and S&P. The portfolio is well diversified among approximately 1,450 municipal bond issuers. 

Cincinnati Financial Corporation - 2017 10-K - Page 25

 
 
 
 
 
 
 
 
No single municipal issuer accounted for more than 0.6 percent of the tax-exempt fixed-maturity portfolio at year-
end 2017. 

Equity Securities Investments

After covering both our intermediate and long-range insurance obligations with fixed-maturity investments, 
we historically have used some available cash flow to invest in equity securities. Our equity securities 
portfolio includes common stocks and nonredeemable preferred stocks. Investment in equity securities 
has played an important role in achieving our portfolio objectives and has contributed to portfolio appreciation. 
We remain committed to our long-term equity focus, which we believe is key to our company’s long-term 
growth and stability. We believe our strategy of primarily investing in a diversified selection of larger-capitalization, 
high-quality, dividend-increasing companies generally results in reduced volatility relative to the broader 
equity markets.

At year-end 2017, no holding had a fair value greater than 4.0 percent of our common stock portfolio. JP Morgan 
Chase & Co. (NYSE:JPM) was our largest single common stock investment, comprising 4.0 percent of our publicly 
traded common stock portfolio and 1.4 percent of the entire investment portfolio. The parent company held 
37.7 percent of our common stock holdings (measured by fair value). The distribution of the portfolio among 
industry sectors is shown in the table below.

Common Stock Portfolio Industry Sector Distribution

Sector:

Information technology
Financial
Industrials
Consumer discretionary
Healthcare
Energy
Consumer staples
Materials
Utilities
Telecomm services
Real estate

Total

Percent of common stock portfolio

At December 31, 2017

At December 31, 2016

Cincinnati
Financial

S&P 500 Industry
Weightings

Cincinnati
Financial

S&P 500 Industry
Weightings

19.5%
16.2
14.3
13.6
13.2
7.3
6.2
5.6
2.1
1.7
0.3
100.0%

23.7%
14.8
10.3
12.2
13.8
6.1
8.2
3.0
2.9
2.1
2.9
100.0%

17.6%
15.6
14.9
10.4
12.6
8.5
10.3
5.8
2.2
2.1
—
100.0%

20.8%
14.8
10.3
12.0
13.6
7.5
9.4
2.8
3.2
2.7
2.9
100.0%

We evaluate nonredeemable preferred stocks in a manner similar to our evaluation of fixed-maturity investments, 
seeking attractive relative yields. We generally focus on investment-grade nonredeemable preferred stocks issued 
by companies with strong histories of paying common dividends, providing us with another layer of protection. 
Consideration is also given to nonredeemable preferred stocks that offer a dividend received deduction for income 
tax purposes. We purchased $10 million of nonredeemable preferred stocks, converted $3 million to common stock 
and sold $15 million in this portfolio during 2017. During 2016, we did not purchase any nonredeemable preferred 
stocks and sold $7 million. 

Cincinnati Financial Corporation - 2017 10-K - Page 26

 
 
 
 
 
 
 
 
 
 
 
 
Other
We report as Other the noninvestment operations of the parent company and its noninsurer subsidiary 
CFC Investment Company. At year-end 2017, this subsidiary had $61 million in receivables related to its 
commercial leasing and financing services, compared with $51 million in receivables at year-end 2016. 

We also report as Other the results of our Cincinnati Re reinsurance assumed operations. Cincinnati Re has 
contracts, also referred to as treaties, with other insurance or reinsurance companies to assume a portion of their 
insured risk in exchange for a portion of premiums from insurance policies covering those risks. The treaties and 
their exposure to losses are diverse in nature, including various lines of business and geographies for the reinsured 
risks. Some of our treaties reflect a type of contract commonly referred to as participating or proportional, typically 
sharing premiums and losses between the reinsured entity and us, as reinsurer, on a pro rata basis. Some are a 
contract type commonly referred to as excess of loss, where we indemnify the reinsured entity only for losses 
exceeding a predetermined amount. 

Net written premiums for Cincinnati Re totaled $125 million in 2017, compared with $71 million in 2016. 
Approximately 30 percent of 2017 net written premiums was for property exposures that include risk of loss from 
natural catastrophes and approximately 60 percent was for casualty exposures from various liability risks. The 
remainder of approximately 10 percent was a combination of what we consider to be more specialized coverages 
that include, but are not limited to, transactional liability and credit risk transfer related to residential mortgages. 

When we disclose probable maximum loss (PML) estimates on a gross basis, we also typically disclose amounts on 
a basis that is net of income taxes and applicable reinsurance ceded, including any retrocessions for reinsurance 
assumed. Based on treaties in effect at January 1, 2018, Cincinnati Re increased other property casualty 
catastrophe probable maximum loss estimates disclosed in Item 7, Liquidity and Capital Resources, 
2018 Reinsurance Ceded Programs, by the following amounts: $77 million for a once-in-a-100-year event and 
$80 million for a once-in-a-250-year event. Those amounts represent a marginal basis, reflecting differences 
between the Cincinnati Re reinsurance portfolio and property casualty insurance written on a direct basis by 
The Cincinnati Insurance Companies. Ignoring diversification effects provided by those two components, on a 
standalone basis, probable maximum loss estimates for Cincinnati Re include the following amounts: $89 million for 
a once-in-a-100-year event and $109 million for a once-in-a-250-year event. Each of those effects represent a 
single hurricane event and are net of income taxes, based on probable maximum loss estimates from Applied 
Insurance Research's Touchstone® version 4.2 catastrophe model. 

Regulation
The business of insurance is primarily regulated by state law. All of our insurance company subsidiaries are 
domiciled in the state of Ohio except The Cincinnati Specialty Underwriters Insurance Company, which is domiciled 
in Delaware. Each insurance subsidiary is primarily governed by the insurance laws and regulations in its respective 
state of domicile. We also are subject to regulatory authorities of all states in which we write insurance. The state 
laws and regulations that have the most significant effect on our insurance operations and financial reporting are 
discussed below.

• 

Insurance Holding Company Regulation – We are regulated as an insurance holding company system in 
the respective states of domicile of our primary standard market property casualty company subsidiary and 
its surplus lines and life insurance subsidiaries. These regulations require that we annually furnish financial 
and other information about the operations of the individual companies within the holding company system. 
Information about the risks posed by any noninsurance company subsidiaries must also be disclosed. 
All transactions within a holding company system affecting insurers must be fair and equitable. Notice to the state 
insurance commissioner is required prior to the consummation of transactions affecting the ownership or control 
of an insurer and prior to certain material transactions between an insurer and any person or entity in its holding 
company group. In addition, some of those transactions cannot be consummated without the commissioner’s 
prior approval.

•  Subsidiary Dividends – The Cincinnati Insurance Company is fully owned by Cincinnati Financial Corporation. 

The dividend-paying capacity of The Cincinnati Insurance Company and its fully owned subsidiaries is 
regulated by the laws of the applicable state of domicile. Under these laws, our insurance subsidiaries must 
provide a 10-day advance informational notice to the insurance commissioner for the domiciliary state prior to 
payment of any dividend or distribution to its shareholders. Generally, the most our insurance subsidiary can pay 
without prior regulatory approval is the greater of 10 percent of statutory capital and surplus or 100 percent of 
statutory net income for the prior calendar year. 

Cincinnati Financial Corporation - 2017 10-K - Page 27

• 

The insurance company subsidiaries must give 30 days of notice to, and obtain prior approval from, the state 
insurance commissioner before the payment of an extraordinary dividend as defined by the state’s insurance 
code. You can find information about the dividends paid by our insurance subsidiary in 2017 in Item 8, Note 9 of 
the Consolidated Financial Statements.

Insurance Operations – All of our insurance subsidiaries are subject to licensing and supervision by departments 
of insurance in the states in which they do business. The nature and extent of such regulations vary, but generally 
are rooted in statutes that delegate regulatory, supervisory and administrative powers to state insurance 
departments. Such regulations, supervision and administration of the insurance subsidiaries include: the 
standards of solvency that must be met and maintained; the licensing of insurers and their agents and brokers; 
the nature and limitations on investments; deposits of securities for the benefit of policyholders; regulation of 
standard market policy forms and premium rates; policy cancellations and nonrenewals; test audit programs; 
periodic examination of the affairs of insurance companies; annual and other reports required to be filed on the 
financial condition of insurers or for other purposes; requirements regarding reserves for unearned premiums, 
losses and other matters; the nature of and limitations on dividends to policyholders and shareholders; the nature 
and extent of required participation in insurance guaranty funds; the involuntary assumption of hard-to-place or 
high-risk insurance business, primarily workers’ compensation insurance; and the collection, remittance and 
reporting of certain taxes and fees. Our primary insurance regulators have adopted the Model Audit Rule for 
annual statutory financial reporting. This regulation closely mirrors the Sarbanes-Oxley Act on matters such as 
auditor independence, corporate governance and internal controls over financial reporting. The regulation permits 
the audit committee of Cincinnati Financial Corporation’s board of directors to also serve as the audit committee 
of each of our insurance subsidiaries for purposes of this regulation.

• 

Insurance Guaranty Associations – For certain obligations of insolvent insurance companies to policyholders and 
claimants, states assess each member insurer in an amount relative to the insurer’s proportionate share of 
business written by all member insurers in the state. While the amount of such assessments has not been 
material in recent years, we cannot predict the amount and timing of any future assessments or refunds on our 
insurance subsidiaries under these laws.

•  Shared Market and Joint Underwriting Plans – Assigned risk plans, reinsurance facilities and joint underwriting 

associations are mechanisms that generally provide applicants with various basic insurance coverages when 
they are not available in voluntary markets. States can require participation based upon the amount of an 
insurance company’s voluntary market share, and underwriting results related to these pools could be adverse to 
our company.

•  Statutory Accounting – For public reporting, insurance companies prepare financial statements in accordance 

with GAAP. However, certain data also must be calculated according to statutory accounting rules as defined in 
the NAIC’s Accounting Practices and Procedures Manual. While not a substitute for any GAAP measure of 
performance, statutory data frequently is used by industry analysts and other recognized reporting sources to 
facilitate comparisons of the performance of insurance companies.

• 

• 

Insurance Reserves – State insurance laws require that property casualty and life insurers annually analyze the 
adequacy of reserves. Our appointed actuaries must submit an opinion that reserves are adequate for policy 
claims-paying obligations and related expenses.

Investment Regulation – Insurance company investments must comply with laws and regulations pertaining to the 
type, quality and concentration of investments. Such laws and regulations permit investments in federal, state 
and municipal obligations, corporate bonds, preferred and common equity securities, mortgage loans, real estate 
and certain other investments, subject to specified limits and other qualifications. 

•  Risk-Based Capital Requirements – The NAIC’s risk-based capital (RBC) requirements for property casualty and 
life insurers serve as an early warning tool for the NAIC and state regulators to identify companies that may be 
undercapitalized and may merit further regulatory action. The NAIC has a standard formula for annually 
assessing RBC. The formula for calculating RBC for property casualty companies takes into account asset and 
credit risks but places more emphasis on underwriting factors for reserving and pricing. The formula for 
calculating RBC for life insurance companies takes into account factors relating to insurance, business, asset and 
interest-rate risks.

Although the federal government and its regulatory agencies generally do not directly regulate the business of 
insurance, federal legislation and administrative rules adopted can affect our business. Privacy laws, such as the 
Gramm-Leach-Bliley Act, the Fair Credit Reporting Act and the Health Insurance Portability and Accounting Act 
(HIPAA) are the federal laws that most affect our day-to-day operations. These apply to us because we gather and 
use personal nonpublic information to underwrite insurance and process claims. We also are subject to other 
federal laws, such as the Terrorism Risk Insurance Act (TRIA), anti-money laundering statute (AML), the 

Cincinnati Financial Corporation - 2017 10-K - Page 28

Nonadmitted and Reinsurance Reform Act (NRRA), and the rules and regulations of the Office of Foreign Assets 
Control (OFAC). 

Title V of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (Dodd-Frank) created the 
Federal Insurance Office to monitor the insurance industry and gather information to identify issues or gaps in the 
regulation of insurers that could contribute to a systemic crisis in the insurance industry that affects the United 
States’ financial system and to recommend to the Financial Stability Oversight Council that it designate an insurer 
as a systemically significant entity requiring additional supervision by the Federal Reserve Board. We do not expect 
Dodd-Frank to result in federal oversight of our operations as a systemically significant entity.

We do not expect to have any material effects on our expenditures, earnings or competitive position as 
a result of compliance with any federal, state or local provisions enacted or adopted relating to the protection of 
the environment. We currently do not have any material estimated capital expenditures for environmental 
control facilities.

Enterprise Risk Management

We manage enterprise risk through formal risk management programs overseen by our chief risk officer, an 
executive officer of the company. Our ERM framework includes an enterprise risk management committee, which is 
responsible for overseeing risk activities and is comprised of senior executive-level risk owners from across the 
enterprise. The risk committee's activities are supported by a team of representatives from business areas that 
focus on identifying, evaluating and developing risk plans for emerging risks. A comprehensive report is provided 
quarterly to our chairman, our president and chief executive officer, our board of directors and our senior executive 
team, as appropriate, on the status of risk metrics relative to identified tolerances and limits, risk assessments and 
risk plans. Our use of operational audits, strategic plans and departmental business plans, as well as our culture of 
open communications and our fundamental respect for our Code of Conduct, continue to help us manage risks on 
an ongoing basis.

Our risk management programs include a formalized risk appetite element and a risk identification and 
quantification process. The overall enterprise objective is to appropriately balance risk and reward to achieve an 
appropriate return on risk capital. The company’s key risks are discussed in Item 1A, Risk Factors, including risks 
related to natural catastrophes, investments and operations.

We continue to study emerging risks, including climate-change risk and its potential financial effects on our results 
of operation and on those we insure. These effects include deterioration in the credit quality of our municipal or 
corporate bond portfolios and increased losses without sufficient corresponding increases in premiums. As with any 
risk, we seek to identify the extent of the risk exposure and possible actions to mitigate potential negative effects of 
risk at an enterprise level.

Cincinnati Financial Corporation - 2017 10-K - Page 29

 
 
ITEM 1A.   Risk Factors
Our business involves various risks and uncertainties that may affect achievement of our business objectives. 
Many of the risks could have ramifications across our organization. For example, while risks related to setting 
insurance rates and establishing and adjusting loss reserves are insurance activities, errors in these areas could 
have an impact on our investment activities, growth and overall results.

The following discussion should be viewed as a starting point for understanding the significant risks we face. It is 
not a definitive summary of their potential impacts or of our strategies to manage and control the risks. Please see 
Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations, for a discussion 
of those strategies.

If any risks or uncertainties discussed here develop into actual events, they could have a material adverse effect on 
our business, financial condition, results of operations or cash flows. In that case, the market price of our common 
stock could decline materially. The failure of our risk management strategies could have a material adverse impact 
on our consolidated financial condition, results of operations and cash flows.

Readers should carefully consider this information together with the other information we have provided in this 
report and in other reports and materials we file periodically with the Securities and Exchange Commission as well 
as news releases and other information we disseminate publicly.

We rely primarily on independent insurance agents to distribute our products.

We market our main products, insurance policies for businesses and individuals, through independent, 
nonexclusive insurance agents. These agents are not obligated to promote our products and can and do sell our 
competitors’ products. We must offer insurance products that meet the needs of these agents and their clients. 
We need to maintain good relationships with the agents who market our products. If we do not, these agents may 
market our competitors’ products instead of ours, which may lead to us having a less desirable mix of business and 
could affect our results of operations.

In addition to insurance policies for businesses and individuals, a relatively small part of our business is reinsuring 
policies written by other insurance companies. Reinsurance assumed is marketed through reinsurance 
intermediaries and is generally not offered by the typical independent agents who market our insurance policies. 

Certain events or conditions could diminish our agents’ desire to produce business for us and the competitive 
advantage that our independent agents enjoy, including:

•  Downgrade of the financial strength ratings of our insurance subsidiaries. We believe our strong insurer financial 
strength ratings, in particular, the A+ (Superior) ratings from A.M. Best for our standard market property casualty 
insurance group and each subsidiary in that group, are an important competitive advantage. See Item 1, 
Our Business and Our Strategy, Financial Strength, for additional discussion of our financial strength ratings.

•  Concerns that doing business with us is difficult or not profitable, perceptions that our level of service is no longer 
a distinguishing characteristic in the marketplace, perceptions that our products do not meet the needs of our 
agents’ clients or perceptions that our business practices are not compatible with agents’ business models.

•  Mergers and acquisitions could result in a concentration of a significant amount of premium in one agency.

•  Delays in the development, implementation, performance and benefits of technology systems and enhancements 

or independent agent perceptions that our technology solutions do not match their needs.

A reduction in the number of independent agencies marketing our products, the failure of agencies to successfully 
market our products or pay amounts due to us, changes in the strategy or operations of agencies or the choice of 
agencies to reduce their writings of our products could affect our results of operations if we were unable to replace 
them with agencies that produce adequate and profitable premiums.

Further, policyholders may choose a competitor’s product rather than our own because of real or perceived 
differences in price, terms and conditions, coverage or service. If the quality of the independent agencies with which 
we do business were to decline, that also might cause policyholders to purchase their insurance through different 
agencies or channels. Consumers, especially in the personal insurance industry segment, may increasingly choose 
to purchase insurance from distribution channels other than independent insurance agents, such as 
direct marketers. Increased advertising by insurers, especially direct marketers, could cause consumers to shift 

Cincinnati Financial Corporation - 2017 10-K - Page 30

 
 
 
 
 
 
their buying habits, bypassing independent agents altogether. Innovation, new or changing technologies and/or 
buying trends or consumer preferences could reduce or eliminate the need or demand for products we sell.

Our credit ratings or financial strength ratings of our insurance subsidiaries could be downgraded.

A downgrade in one or more of our company’s credit or debt ratings could adversely impact our borrowing costs or 
limit our access to capital. Financial strength ratings reflect a rating agency’s opinion of our insurance subsidiaries’ 
financial strength, operating performance, strategic position and ability to meet obligations to policyholders. 
Our ratings are subject to periodic review and there is no assurance that our ratings will not be changed. 
Ratings agencies could change or expand their requirements or could find that our insurance subsidiaries no longer 
meet the criteria established for current ratings. If our property casualty insurer financial strength ratings were to be 
downgraded, our agents might find it more difficult to market our products or might choose to emphasize the 
products of other carriers. See Item 7, Liquidity and Capital Resources, Additional Sources of Liquidity, for 
additional discussion of ratings for our long-term debt.

We could experience an unusually high level of losses due to catastrophic, terrorism or pandemic events 
or risk concentrations.

In the normal course of our business, both in our insurance and reinsurance operations, we provide coverage 
against perils for which estimates of losses are highly uncertain, in particular catastrophic and terrorism events. 
Catastrophes can be man-made or caused by natural perils. Man-made catastrophes to which we may be 
exposed include, but are not limited to, industrial accidents, terrorist attacks, social unrest and riot. Natural peril 
catastrophe events to which we may be exposed include, but are not limited to, hurricanes, tornadoes, 
windstorms, earthquakes, landslides, hailstorms, flooding, severe winter weather and wildfires. Due to the nature of 
these events, we are unable to predict precisely the frequency or potential cost of catastrophe occurrences. 
Various scientists and other experts believe that changing climate conditions have added to the unpredictability, 
frequency and severity of such natural disasters in certain parts of the world and have created additional uncertainty 
as to future trends and exposures. We cannot predict the impact that changing climate conditions may have on our 
results of operations nor can we predict how any legal, regulatory or social responses to concerns about climate 
change may impact our business. Additionally, man-made events, such as hydraulic fracturing, could cause 
damage from earth movement or create environmental and/or health hazards.

The extent of losses from a catastrophe is a function of both the total amount of insured and reinsured exposure in 
the area affected by the event and the severity of the event. Our ability to appropriately manage catastrophe risk 
depends partially on catastrophe models, which may be affected by inaccurate or incomplete data, the uncertainty 
of the frequency and severity of future events and the uncertain impact of climate change. Additionally, these 
models are recalibrated and changed over time, with more data availability and changing opinions regarding the 
effect of current or emerging loss patterns and conditions.

According to these models, probable maximum loss estimates from a single hurricane event that combine the 
effects of property casualty insurance written on a direct basis by The Cincinnati Insurance Companies and the 
Cincinnati Re reinsurance portfolio include the following amounts, net of amounts recoverable through reinsurance 
ceded, and also income taxes: $173 million for a once-in-a-100-year event and $413 million for a once-in-a-250-
year event. Please see Item 7, Liquidity and Capital Resources, 2018 Reinsurance Programs, for a discussion of 
modeled losses considered in evaluating our risk mitigation strategy, which includes our ceded reinsurance 
program.

The geographic regions in which we market insurance and reinsurance are exposed to numerous natural 
catastrophes, such as:

•  Hurricanes in the gulf, eastern, southeastern and northeastern coastal regions.

•  Earthquakes in many regions, most particularly in the New Madrid fault zone, California, the Northwest and 

Southwest.

•  Tornado, wind and hail in the Midwest, South, Southeast, Southwest and the mid-Atlantic.

•  Wildfires.

•  On a worldwide basis, in the event of a severe catastrophic event or terrorist attack we may be exposed to 

material losses through our reinsurance assumed operations.

Cincinnati Financial Corporation - 2017 10-K - Page 31

 
 
 
 
The occurrence of terrorist attacks in the geographic areas we serve could result in substantially higher claims 
under our insurance policies than we have anticipated. While our insurance policies provide coverage for terrorism 
risk in all areas we serve, we have identified our major terrorism exposure geographically as general commercial 
risks in the Tier 1 cities of metropolitan Chicago, Dallas and New York areas, and to a much lesser degree, 
Houston, Los Angeles and Washington D.C. We have a greater amount of business in less hazardous Tier 2 cities 
such as Atlanta, Cincinnati, Cleveland, Denver, Minneapolis, Phoenix-Mesa, Pittsburgh, St. Louis and Tampa-St. 
Petersburg. We have exposure to small co-op utilities, water utilities, wholesale fuel distributors, small shopping 
malls and small colleges throughout our 42 active states and, because of the number of associates located there, 
our Fairfield, Ohio, headquarters. Additionally, our life insurance subsidiary could be adversely affected in the event 
of a terrorist event or an epidemic such as the avian or swine flu, particularly if the epidemic were to affect a broad 
range of the population beyond just the very young or the very old. Our associate health plan is self-funded and 
could similarly be affected.

Our results of operations would be adversely affected if the level of losses we experience over a period of time were 
to exceed our actuarially determined expectations. In addition, our financial condition may be adversely affected if 
we were required to sell securities prior to maturity or at unfavorable prices to pay an unusually high level of loss 
and loss expenses. Securities pricing might be even less favorable if a number of insurance or other companies 
and other investors needed to sell securities during a short period of time because of unusually high losses from 
catastrophic events.

Our geographic concentration ties our performance to business, economic, environmental and regulatory conditions 
in certain states. We market our standard market property casualty insurance products in 42 states, but our 
business is concentrated in the Midwest and Southeast. We also have exposure in states where we do not actively 
market insurance when clients of our independent agencies have businesses or properties in multiple states.

The Cincinnati Insurance Company is expanding in the area of reinsurance assumed and has staffed this operation 
with seasoned underwriting and analytical talent who strive to assume risks that we understand well, both 
quantitatively and qualitatively. Business written includes treaties that provide coverage for property catastrophe 
and terrorism events on a worldwide basis. At January 1, 2018, the largest loss exposure to us for our Cincinnati Re 
reinsurance assumed operation is from natural catastrophe events. That exposure includes probable maximum 
loss estimates, on a marginal basis, of the following amounts: $77 million for a once-in-a-100-year event and 
$80 million for a once-in-a-250-year event. Those effects represent a single hurricane event and are net of 
income taxes, with the marginal basis reflecting diversification effects of the Cincinnati Re reinsurance portfolio and 
property casualty insurance written on a direct basis by The Cincinnati Insurance Companies. If there is a high 
frequency of large property catastrophe or terrorism events, or a single extreme event, during the coverage period 
of these treaties, our financial position and results of operations could be materially affected.

Additionally, the companies we invest in might be severely affected by a severe catastrophic event or terrorist 
attack, which could affect our financial condition and results of operations. Our reinsurers might experience 
significant losses, potentially jeopardizing their ability to pay losses we cede to them. It could also reduce the 
availability of reinsurance. If we cannot obtain adequate coverage at a reasonable cost, it could constrain where we 
can write business or reduce the amount of business we can write in certain areas. We also may be exposed to 
state guaranty fund assessments if other carriers in a state cannot meet their obligations to policyholders. 
A catastrophe or epidemic event also could affect our operations by damaging our headquarters facility, injuring 
associates and visitors at our Fairfield, Ohio, headquarters or disrupting our associates’ ability to perform their 
assigned tasks.

Our ability to achieve our performance objectives could be affected by changes in the financial, credit and 
capital markets or the general economy.

We invest premiums received from policyholders and other available cash to generate investment income and 
capital appreciation, while also maintaining sufficient liquidity to pay covered claims and operating expenses, 
service our debt obligations and pay dividends. The value of our invested assets is an important component of 
shareholders’ equity, also known as book value. Changes in the valuation of invested assets can significantly affect 
changes in book value per share, a key performance objective as discussed in Item 7, Executive Summary of 
Management’s Discussion and Analysis.

For fixed-maturity investments such as bonds, which represented 63.2 percent of the fair value of our investment 
portfolio at the end of 2017, the inverse relationship between interest rates and bond prices leads to falling bond 

Cincinnati Financial Corporation - 2017 10-K - Page 32

 
 
 
 
 
values during periods of increasing interest rates. A significant increase in the general level of interest rates could 
have an adverse effect on our shareholders’ equity.

Investment income is an important component of our revenues and net income. The ability to increase investment 
income and generate longer-term growth in book value is affected by factors beyond our control, such as: inflation, 
economic growth, interest rates, world political conditions, changes in laws and regulations, terrorism attacks or 
threats, adverse events affecting other companies in our industry or the industries in which we invest, market 
events leading to credit constriction, and other widespread unpredictable events. These events may adversely 
affect the economy generally and could cause our investment income or the value of securities we own to 
decrease. A significant decline in our investment income could have an adverse effect on our net income, and 
thereby on our shareholders’ equity and our statutory capital and surplus. For example, a significant increase in the 
general level of interest rates could lead to falling bond values. For a more detailed discussion of risks associated 
with our investments, please refer to Item 7A, Quantitative and Qualitative Disclosures About Market Risk.

We have issued life contracts with guaranteed minimum returns, referred to as bank-owned life insurance 
contracts (BOLIs). BOLI investment assets must meet certain criteria established by the regulatory authorities in the 
jurisdiction for which the group contract holder is subject. Therefore, sales of investments may be mandated to 
maintain compliance with these regulations, possibly requiring gains or losses to be recorded. We could experience 
losses if the assets in the accounts were less than liabilities at the time of maturity or termination.

Our investment performance also could suffer because of the types of investments, industry groups and/or 
individual securities in which we choose to invest. Market value changes related to these choices could cause a 
material change in our financial condition or results of operations.

At year-end 2017, common stock holdings made up 35.6 percent of our investment portfolio. Adverse news or 
events affecting the global or U.S. economy or the equity markets could affect our net income, book value and 
overall results, as well as our ability to pay our common stock dividend. See Item 7, Investments Results, and 
Item 7A, Quantitative and Qualitative Disclosures About Market Risk, for a discussion of our investment activities.

Deterioration in the banking sector or in banks with which we have relationships could affect our results of 
operations. Our ability to maintain or obtain short-term lines of credit could be affected if the banks from which we 
obtain these lines are acquired, fail or are otherwise negatively affected. We may lose premium revenue if a bank 
that owns appointed agencies were to change its strategies. We could experience increased losses in our director 
and officer liability line of business if claims were made against insured financial institutions.

A deterioration of credit and market conditions could also impair our ability to access credit markets and could affect 
existing or future lending arrangements.

Our overall results could be affected if a significant portion of our commercial lines policyholders, including those 
purchasing surety bonds, are adversely affected by marked or prolonged economic downturns and events such as 
a downturn in construction and related sectors, tightening credit markets and higher fuel costs. Such events could 
make it more difficult for policyholders to finance new projects, complete projects or expand their businesses, 
leading to lower premiums from reduced payrolls and sales and lower purchases of equipment and vehicles. 
These events could also cause claims, including surety claims, to increase due to a policyholder’s inability to secure 
necessary financing to complete projects or to collect on underlying lines of credit in the claims process. 
Such economic downturns and events could have a greater impact in the construction sector where we have a 
concentration of risks and in geographic areas that are hardest hit by economic downturns.

Deteriorating economic conditions could also increase the degree of credit risk associated with amounts due from 
independent agents who collect premiums for payment to us and could hamper our ability to recover amounts due 
from reinsurers.

Our ability to properly underwrite and price risks and increased competition could adversely affect 
our results.

Our financial condition, results of operations and cash flows depend on our ability to underwrite and set rates 
accurately for a full spectrum of risks. We establish our pricing based on assumptions about the level of losses that 
may occur within classes of business, geographic regions and other criteria.

Cincinnati Financial Corporation - 2017 10-K - Page 33

 
 
 
 
 
 
 
 
 
 
To properly price our products, we must collect, properly analyze and use data to make decisions and take 
appropriate action; the data must be sufficient, reliable and accessible; we need to develop appropriate rating 
methodologies and formulae; and we may need to identify and respond to trends quickly. We may overestimate or 
underestimate loss cost trends or these trends may unexpectedly change, leading to losing business by pricing 
risks above our competitors or charging rates too low to maintain profitability. Inflation trends, especially outside of 
historical norms, may make it more difficult to determine adequate pricing. If rates are not accurate, we may not 
generate enough premiums to offset losses and expenses, or we may not be competitive in the marketplace.

Our ability to set appropriate rates could be hampered if states where we write business refuse to allow rate 
increases that we believe are necessary to cover the risks insured. A state could also hamper our ability to set 
appropriate rates if it no longer allowed us to use factors that we believe are predictive of loss, such as credit-based 
factors. Multiple states require us to purchase reinsurance from a mandatory reinsurance fund. Such reinsurance 
funds can create a credit risk for insurers if not adequately funded by the state and, in some cases, the existence of 
a reinsurance fund could affect the prices charged for our policies. The effect of these and similar arrangements 
could reduce our profitability in any given period or limit our ability to grow our business.

The insurance industry is cyclical and intensely competitive. From time to time, the insurance industry goes through 
prolonged periods of intense competition during which it is more difficult to attract new business, retain existing 
business and maintain profitability. Competition in our insurance business is based on many factors, including:

•  Competitiveness of premiums charged

•  Relationships among carriers, agents, brokers and policyholders

•  Underwriting and pricing methodologies that allow insurers to identify and flexibly price risks

•  Compensation provided to agents

•  Underwriting discipline

•  Terms and conditions of insurance coverage

•  Speed with which products are brought to market

•  Product and marketing innovations, including advertising

•  Technological competence and innovation

•  Ability to control expenses

•  Adequacy of financial strength ratings by independent ratings agencies such as A.M. Best

•  Quality of services and tools provided to agents and policyholders

•  Claims satisfaction and reputation

We compete with major U.S., Bermuda, European, and other international insurers and reinsurers and with 
underwriting syndicates, some of which have greater financial, marketing and management resources than we do. 
Recent industry consolidation, including business combinations among insurance and other financial services 
companies, has resulted in larger competitors with even greater financial resources. We also compete with new 
companies that continue to enter the insurance and reinsurance markets. In addition, capital market participants 
have created alternative products that are intended to compete with reinsurance products that we sell in our 
reinsurance assumed operations. Increased competition could result in fewer submissions, lower premium rates, 
and less favorable policy terms and conditions, which could reduce our underwriting margins and have a material 
adverse effect on our results of operations and financial condition.

If our pricing was incorrect or we were unable to compete effectively because of one or more of these factors, our 
premium writings could decline and our results of operations and financial condition could be materially 
adversely affected. Large competitors could intentionally disrupt the market by targeting certain lines or 
underpricing the market.

Please see the discussion of our Commercial Lines, Personal Lines, Excess and Surplus Lines and Life Insurance 
Segments in Item 1, Our Segments, for a discussion of our competitive position in the insurance marketplace.

Our pricing and capital models could be flawed.  

We use various predictive pricing models, stochastic models and/or forecasting techniques to help us understand 
our business, analyze risk and estimate future trends. The output of these models is used to assist us in making 

Cincinnati Financial Corporation - 2017 10-K - Page 34

 
 
 
 
underwriting, pricing, reinsurance, reserving and capital decisions and helps us set our strategic direction. 
These models contain numerous assumptions, including the assumption that the data used is sufficient and 
accurate. They are also subject to uncertainties and limitations inherent in any statistical analysis. Actual results 
may be materially different from modeled output, resulting in pricing our products incorrectly, overestimating or 
underestimating reserves, or inaccurately forecasting the impact of modeled events on our results. This could 
materially adversely impact the results of our operations.

Our loss reserves, our largest liability, are based on estimates and could be inadequate to cover our 
actual losses.

Our consolidated financial statements are prepared using GAAP. These principles require us to make estimates and 
assumptions that affect the amounts reported in the Consolidated Financial Statements and accompanying Notes. 
Actual results could differ materially from those estimates. For a discussion of the significant accounting policies we 
use to prepare our financial statements, the material implications of uncertainties associated with the methods, 
assumptions and estimates underlying our critical accounting policies and the process used to determine our loss 
reserves, please refer to Item 8, Note 1 of the Consolidated Financial Statements, and Item 7, Critical Accounting 
Estimates, Property Casualty Insurance Loss and Loss Expense Reserves and Life Insurance Policy Reserves.

Our most critical accounting estimate is loss reserves. Loss reserves are the amounts we expect to pay for covered 
claims and expenses we incur to settle those claims. The loss reserves we establish in our financial statements 
represent an estimate of amounts needed to pay and administer claims arising from insured events that have 
already occurred, including events that have not yet been reported to us. Loss reserves are estimates and are 
inherently uncertain; they do not and cannot represent an exact measure of liability. Inflationary scenarios, 
especially scenarios outside of historical norms or regulatory changes that affect the assumptions underlying our 
critical accounting estimates, may make it more difficult to estimate loss reserves. Accordingly, our loss reserves for 
past periods could prove to be inadequate to cover our actual losses and related expenses. Any changes in these 
estimates are reflected in our results of operations during the period in which the changes are made. An increase 
in our loss reserves would decrease earnings, while a decrease in our loss reserves would increase earnings.

Unforeseen losses, the type and magnitude of which we cannot predict, may emerge. These additional losses could 
arise from changes in the legal environment, laws and regulations, climate change, catastrophic events, increases 
in loss severity or frequency, environmental claims, mass torts or other causes. Such future losses could be 
substantial. Inflationary scenarios may cause the cost of claims, especially medical claims, to rise, impacting 
reserve adequacy and our results of operations.

In addition to the risks stated above, reinsurance assumed reserves are subject to uncertainty because a reinsurer 
relies on the original underwriting decisions and claims reserving practices of ceding companies. As a result, we are 
subject to the risk that our ceding companies may not have adequately evaluated the risks reinsured by us and the 
premiums ceded may not adequately compensate us for the risks we assume. In addition, there is generally a 
longer lapse of time from the occurrence of the event to the reporting of the loss or benefit to the reinsurer and 
ultimate resolution or settlement of the loss.

Our ability to obtain or collect on our reinsurance protection could affect our business, financial condition, 
results of operations and cash flows.

We buy property casualty and life reinsurance coverage to mitigate the liquidity risk and earnings volatility risk of an 
unexpected rise in claims severity or frequency from catastrophic events or a single large loss. The availability, 
amount and cost of reinsurance depend on market conditions and may vary significantly. If we were unable to 
obtain reinsurance on acceptable terms and in appropriate amounts, our business and financial condition could be 
adversely affected.

In addition, we are subject to credit risk with respect to our reinsurers. Although we purchase reinsurance to 
manage our risks and exposures to losses, this reinsurance does not discharge our direct obligations under the 
policies we write. We would remain liable to our policyholders even if we were unable to recover what we believe 
we are entitled to receive under our reinsurance contracts. Reinsurers might refuse or fail to pay losses that we 
cede to them, or they might delay payment. For long-tail claims, the creditworthiness of our reinsurers may change 
before we can recover amounts to which we are entitled. A reinsurer’s insolvency, inability or unwillingness to make 
payments under the terms of its reinsurance agreement with our insurance subsidiaries could have a material 
adverse effect on our financial position, results of operations and cash flows.

Cincinnati Financial Corporation - 2017 10-K - Page 35

 
 
 
 
 
 
Please see Item 7, Liquidity and Capital Resources, 2018 Reinsurance Ceded Programs, for a discussion of 
selected reinsurance transactions.

Our business depends on the uninterrupted operation of our facilities, systems and business functions.

Our business depends on our associates’ ability to perform necessary business functions, such as processing new 
and renewal policies and handling claims. We increasingly rely on technology and systems to accomplish these 
business functions in an efficient and uninterrupted fashion. Our inability to access our headquarters facilities or a 
failure of technology, telecommunications or other systems or the loss or failure of services provided by key 
vendors, could significantly impair our ability to perform such functions on a timely basis or affect the accuracy of 
transactions. If sustained or repeated, such a business interruption or system failure could result in a deterioration 
of our ability to write and process new and renewal business, serve our agents and policyholders, pay claims in a 
timely manner, collect receivables or perform other necessary business functions. If our disaster recovery and 
business continuity plans did not sufficiently consider, address or reverse the circumstances of an interruption or 
failure, this could result in a materially adverse effect on our operating results and financial condition. This risk is 
exacerbated because approximately 66 percent of our associates work at our Fairfield, Ohio, headquarters.

Our ability to successfully execute business functions also depends on hiring and retaining qualified associates. 
Competition for high-quality executives and other key associates occurs within the insurance industry and from 
other industries. We also must effectively develop and manage associates, including providing training and 
resources. Such tools and information can allow them to effectively perform critical business functions and 
adapt to changing business needs. If we were unable to attract and retain certain associates, or if we fail to 
provide adequate training or resources, we could limit the success of executing our strategic plans and vital 
business functions.

The effects of changes in industry practices, laws and regulations on our business are uncertain.

As industry practices and legal, judicial, legislative, regulatory, political, social and other environmental conditions 
change, unexpected and unintended issues related to insurance pricing, claims and coverage may emerge. 
These issues may adversely affect our business by impeding our ability to obtain adequate rates for covered risks 
or otherwise extending coverage beyond our underwriting intent, by increasing the number or size of claims, by 
varying assumptions underlying our critical accounting estimates or by increasing duties owed to policyholders 
beyond contractual obligations. In some instances, unforeseeable emerging and latent claim and coverage issues 
may not become apparent until sometime after we have issued the insurance policies that could be affected by the 
changes. As a result, the full extent of liability under our insurance contracts may not be known for many years after 
a policy is issued and our pricing and reserve estimates may not accurately reflect its effect.

We are required to adopt new or revised accounting standards issued by recognized authoritative organizations, 
including the Financial Accounting Standards Board (FASB) and the SEC. Future changes required to be adopted 
could change the current accounting treatment that we apply and could result in material adverse effects on our 
results of operations and financial condition.

Our investment income benefits from tax rate preferences for municipal bond interest and dividend income from 
equity securities. Market valuations for these securities also benefit from the tax-preference aspect of current tax 
laws, affecting the value of our investment portfolio and also shareholders’ equity. Future changes in tax laws could 
result in material adverse effects on our results of operations and financial condition.

The NAIC, state insurance regulators and state legislators continually re-examine existing laws and regulations 
governing insurance companies and insurance holding companies, specifically focusing on modifications to 
statutory accounting principles, interpretations of existing laws, regulations relating to product forms and pricing 
methodologies and the development of new laws and regulations that affect a variety of financial and nonfinancial 
components of our business. Any proposed or future legislation, regulation or NAIC initiatives, if adopted, may be 
more restrictive on our ability to conduct business than current regulatory requirements or may result in 
higher costs. The loss or significant restriction on the use of a particular variable, such as credit, in pricing and 
underwriting our products could lead to future unprofitability and increased costs.

Federal laws and regulations and the influence of international laws and regulations, including those that may be 
enacted in the wake of the financial and credit crises, may have adverse effects on our business, potentially 
including a change from a state-based system of regulation to a system of federal regulation, the repeal of the 
McCarran Ferguson Act, and/or measures under the Dodd-Frank Act that establish the Federal Insurance Office 

Cincinnati Financial Corporation - 2017 10-K - Page 36

 
 
 
 
 
 
 
and provide for a determination that a nonbank financial company presents systemic risk and therefore should be 
subject to heightened supervision by the Federal Reserve Board. It is not known how this federal office will 
coordinate and interact with the NAIC and state insurance regulators. Adoption or implementation of any of these 
measures may restrict our ability to conduct our insurance business, govern our corporate affairs or increase our 
cost of doing business. Implementation of the Affordable Care Act (ACA) may affect the ability of the company to 
grow profitably.

The effects of such changes could adversely affect our results of operations. Please see Item 7, Critical Accounting 
Estimates, Property Casualty Insurance Loss and Loss Expense Reserves and Life Insurance Policy Reserves, for 
a discussion of our reserving practices.

Managing technology initiatives and meeting data security requirements are significant challenges.

While technology can streamline many business processes and ultimately reduce the costs of operations, 
technology initiatives present short-term cost and also have implementation and operational risks. In addition, 
we may have inaccurate expense projections, implementation schedules or expectations regarding the 
effectiveness and user acceptance of the end product. These issues could escalate over time. If we were unable to 
find and retain associates with key technical knowledge, our ability to develop and deploy key technology solutions 
could be hampered.

We necessarily collect, use and hold data concerning individuals and businesses with whom we have a 
relationship. Threats to data security, including unauthorized access and cyberattacks, rapidly emerge and change, 
exposing us to additional costs for protection or remediation and competing time constraints to secure our data in 
accordance with customer expectations and statutory and regulatory requirements.

While we take commercially reasonable measures to keep our systems and data secure, it is difficult or impossible 
to defend against every risk being posed by changing technologies as well as criminals intent on committing 
cybercrime. Increasing sophistication of cyber criminals and terrorists make keeping up with new threats difficult 
and could result in a breach. Patching and other measures to protect existing systems and servers could be 
inadequate, especially on systems that are being retired. Controls employed by our U.S., off-shore and cloud 
vendors could prove inadequate. We could also experience a breach by intentional or negligent conduct on the part 
of associates or other internal sources. Our systems and those of our third-party vendors may become vulnerable to 
damage or disruption due to circumstances beyond our or their control, such as from catastrophic events, power 
anomalies or outages, natural disasters, network failures, and viruses and malware.

A breach of our security or the security of a vendor that results in unauthorized access to our data could expose us 
to a disruption or challenges relating to our daily operations as well as to data loss, litigation, damages, fines and 
penalties, significant increases in compliance costs and reputational damage.

Our status as an insurance holding company with no direct operations could affect our ability to pay 
dividends in the future.

Cincinnati Financial Corporation is a holding company that transacts substantially all of its business through its 
subsidiaries. Our primary assets are the stock in our operating subsidiaries and our investments. Consequently, 
our cash flow to pay cash dividends and interest on our long-term debt depends on dividends we receive from 
our operating subsidiaries and income earned on investments held at the parent-company level.

Dividends received from our insurance subsidiary are restricted by the insurance laws of Ohio, its domiciliary state. 
These laws establish minimum solvency and liquidity thresholds and limits. In 2018, the maximum dividend that 
may be paid without prior regulatory approval is limited to the greater of 10 percent of statutory capital and surplus 
or 100 percent of statutory net income for the prior calendar year, up to the amount of statutory unassigned capital 
and surplus as of the end of the prior calendar year. Dividends exceeding these limitations may be paid only with 
prior approval of the Ohio Department of Insurance. We might not be able to receive dividends from our insurance 
subsidiary, or we might not receive dividends in the amounts necessary to meet our debt obligations or to pay 
dividends on our common stock without liquidating securities. This could affect our financial position.

Please see Item 1, Regulation, and Item 8, Note 9 of the Consolidated Financial Statements, for a discussion of 
insurance holding company dividend regulations.

Cincinnati Financial Corporation - 2017 10-K - Page 37

 
 
 
 
 
 
 
 
 
ITEM 1B. 
None

Unresolved Staff Comments

Properties

ITEM 2. 
Cincinnati Financial Corporation owns our headquarters building located on 102 acres of land in Fairfield, Ohio. 
This building has 1,508,200 square feet of total space. The property, including land is recorded in our financial 
statements at $130 million at December 31, 2017, and is classified as land, building and equipment, net, for 
company use. John J. & Thomas R. Schiff & Co. Inc., a related party, occupies 6,750 square feet (less than 
1 percent). This property is used for the operations described in the Consolidated Financial Statements and 
accompanying Notes. 

Cincinnati Financial Corporation owns Gilmore Pointe, located on the northwest corner of our headquarters 
property. This four-story building contains approximately 103,000 square feet of usable space. The property is 
recorded in the financial statements at $6 million at December 31, 2017, and is classified as investment property in 
Other Invested Assets, net. At December 31, 2017, unaffiliated tenants occupied 88 percent, Cincinnati Financial 
affiliates occupy 12 percent.

The Cincinnati Insurance Company owns the CFC Winton Center used for multiple operations with approximately 
48,000 square feet of total space, located approximately six miles from our headquarters. The property, including 
land, is recorded in our financial statements at $9 million at December 31, 2017, and is classified as land, building 
and equipment, net, for company use. 

Legal Proceedings

ITEM 3. 
Neither the company nor any of our subsidiaries is involved in any material litigation other than ordinary, routine 
litigation incidental to the nature of its business.

ITEM 4. 
This item is not applicable to the company.

Mine Safety Disclosures

Cincinnati Financial Corporation - 2017 10-K - Page 38

 
 
 
 
 
Part II

Market for the Registrant’s Common Equity, Related Stockholder Matters and 

ITEM 5. 
Issuer Purchases of Equity Securities
Cincinnati Financial Corporation had approximately 95,000 shareholders of record as of December 31, 2017. 
While approximately 13,000 shareholders are registered, the majority of shareholders are beneficial owners whose 
shares are held in “street name” by brokers and institutional accounts. We believe many of our independent agent 
representatives and most of the 4,925 associates of our subsidiaries own the company’s common stock.

Our common shares are traded under the symbol CINF on Nasdaq.

(Source: Nasdaq Global Select Market)
Quarter:
High
Low
Period-end close
Cash dividends declared

1st 
$ 76.71
68.24
72.27
0.50

2017

2nd
$ 73.98
68.49
72.45
0.50

3rd
$ 81.98
71.60
76.57
0.50

2016

4th
$ 77.76
70.07
74.97
1.00

1st
$ 65.99
53.64
65.36
0.48

2nd
$ 74.89
63.87
74.89
0.48

3rd
$ 78.09
73.88
75.42
0.48

4th
$ 79.60
68.11
75.75
0.48

We discuss the factors that affect our ability to pay cash dividends and repurchase shares in Item 7, Liquidity and 
Capital Resources. Regulatory restrictions on dividends our insurance subsidiary can pay to the parent company 
are discussed in Item 8, Note 9 of the Consolidated Financial Statements.

The following summarizes securities authorized for issuance under our equity compensation plans as of 
December 31, 2017:

Plan category

Equity compensation plans
    approved by security holders

Equity compensation plans not
    approved by security holders

    Total

Number of securities to be
issued upon exercise of
outstanding options,
warrants and rights at
December 31, 2017
(a)

Weighted-average exercise
price of outstanding
options, warrants and rights
(b)

Number of securities remaining
available for future issuance under
equity compensation plan (excluding
securities reflected in column (a)) at
December 31, 2017
(c)

3,065,909

$

—

3,065,909

$

49.14

—

49.14

11,307,489

—

11,307,489

The number of securities remaining available for future issuance includes: 9,510,094 shares available for issuance 
under the Cincinnati Financial Corporation 2016 Stock Compensation Plan (the 2016 Plan), 1,674,127 shares 
available for issuance under the Cincinnati Financial Corporation 2012 Stock Compensation Plan (the 2012 Plan), 
and 123,268 shares available for issuance of share grants under the Director’s Stock Plan of 2009. The number of 
securities remaining available for future issuance assumes the number of securities to be issued from 
performance-based awards are issued at the target-level performance level. Both the 2016 Plan and 2012 Plan 
allow for issuance of stock options, service-based or performance-based restricted stock units, stock appreciation 
rights or other equity-based grants. Awards other than stock options granted from the 2016 and 2012 plans are 
counted as three shares against the plan for each one share of common stock actually issued. Additional 
information about share-based associate compensation granted under our equity compensation plans is available in 
Item 8, Note 17 of the Consolidated Financial Statements.

Cincinnati Financial Corporation - 2017 10-K - Page 39

 
 
 
 
 
 
The following summarizes shares purchased under our repurchase programs:

Period
October 1-31, 2017
November 1-30, 2017
December 1-31, 2017

Totals

Total number
of shares
purchased

Average
price paid
per share

—
300,000
—
300,000

$

—
72.45
—
72.45

Total number of shares
purchased as part of
publicly announced
plans or programs

Maximum number of
shares that may yet be
purchased under the
plans or programs

—
300,000
—
300,000

2,542,065
2,242,065
2,242,065

We did not sell any of our shares that were not registered under the Securities Act during 2017. Our repurchase 
program was expanded on October 22, 2007, to increase our repurchase authorization to approximately 13 million 
shares. Our repurchase program does not have an expiration date. We have 2,242,065 shares available for 
purchase under our program at December 31, 2017. On January 26, 2018, an additional 15 million shares were 
authorized, which expanded our current repurchase program.  

Cincinnati Financial Corporation - 2017 10-K - Page 40

 
 
 
Cumulative Total Return

As depicted in the graph below, the five-year total return on a $100 investment made December 31, 2012, 
assuming the reinvestment of all dividends, was 127.3 percent for Cincinnati Financial Corporation’s common stock 
compared with 145.0 percent for the Standard & Poor’s Composite 1500 Property & Casualty Insurance Index and 
108.1 percent for the Standard & Poor’s 500 Index.

The Standard & Poor’s Composite 1500 Property & Casualty Insurance Index included 25 companies at year-end 
2017: The Allstate Corporation, AMERISAFE Inc., Aspen Insurance Holdings Limited, Chubb Limited, Cincinnati 
Financial Corporation, Employers Holdings Inc., First American Financial Corporation, The Hanover Insurance 
Group Inc., HCI Group Inc., Infinity Property and Casualty Corporation, Mercury General Corporation, 
The Navigators Group Inc., Old Republic International Corporation, ProAssurance Corporation, The Progressive 
Corporation, RLI Corp., Safety Insurance Group Inc., Selective Insurance Group Inc., Stewart Information Services 
Corporation, The Travelers Companies Inc., United Fire Group Inc., United Insurance Holdings Corp., Universal 
Insurance Holdings Inc., W. R. Berkley Corporation and XL Group Ltd.

The Standard & Poor’s 500 Index includes a representative sample of 500 leading companies in a cross section of 
industries of the U.S. economy. Although this index focuses on the large capitalization segment of the market, it is 
widely viewed as a proxy for the total market.

The following graph depicts $100 invested on December 31, 2012, in stock or index, including reinvestment of 
dividends. The years shown represent each respective fiscal year ending December 31.

Comparison of Five-Year Cumulative Total Return

Cincinnati Financial Corporation - 2017 10-K - Page 41

 
 
 
ITEM 6. 

Selected Financial Data

(In millions, except per share data and shares outstanding in thousands)

Years ended December 31,

Consolidated Income Statement Data

Earned premiums
Investment income, net of expenses
Realized investment gains, net *
Total revenues
Net income
Net income per common share:

Basic
Diluted

Cash dividends per common share:

Ordinary declared
Ordinary paid
Special declared and paid

Diluted weighted average shares outstanding

Consolidated Balance Sheet Data

Total investments
Net unrealized investment portfolio gains
Deferred policy acquisition costs
Total assets
Gross loss and loss expense reserves
Life policy and investment contract reserves
Long-term debt
Shareholders' equity
Book value per share
Shares outstanding
Value creation ratio

Consolidated Property Casualty Operations Data

Earned premiums
Unearned premiums
Gross loss and loss expense reserves
Investment income, net of expenses
Loss and loss expense ratio
Underwriting expense ratio

Combined ratio

2017

2016

2015

2014

2013

$ 4,954
609
148
5,732
1,045

$

6.36
6.29

2.00
1.98
0.50
166.0

$ 17,051
3,540
670
21,843
5,273
2,729
787
8,243
50.29
163,899

$

$

4,710
595
124
5,449
591

3.59
3.55

1.92
1.90
—
166.5

$

$

4,480
572
70
5,142
634

3.87
3.83

1.84
1.82
0.46
165.6

$

$

4,243
549
133
4,945
525

3.21
3.18

1.76
1.74
—
165.1

$ 15,500
2,625
637
20,386
5,085
2,671
787
7,060
42.95
164,387

$ 14,423
2,094
616
18,888
4,718
2,583
786
6,427
39.20
163,944

$ 14,386
2,719
578
18,748
4,485
2,497
786
6,573
40.14
163,747

$

$

3,902
529
83
4,531
517

3.16
3.12

1.655
1.6425
—
165.4

$ 13,564
2,335
565
17,657
4,311
2,390
785
6,070
37.21
163,109

22.9%

14.5%

3.4%

12.6%

16.1%

$

$

$ 4,722
2,403
5,219
392
66.4%
31.1
97.5%

4,482
2,306
5,035
384
63.8%
31.0
94.8%

$

$

4,271
2,200
4,660
368
60.2%
30.9
91.1%

4,045
2,081
4,438
358
65.0%
30.6
95.6%

3,713
1,970
4,241
348
61.9%
31.9
93.8%

We retrospectively adopted ASU 2015-15, Interest-Imputation of Interest: Presentation and Subsequent 
Measurement of Debt Issuance Costs Associated with Line-of-Credit Arrangements, as of December 31, 2015. 
All prior year information has been restated. 

*  Realized investment gains and losses are integral to our financial results over the long term, but our substantial 
discretion in the timing of investment sales may cause this value to fluctuate substantially. Also, applicable 
accounting standards require us to recognize gains and losses from certain changes in fair values of securities 
and embedded derivatives without actual realization of those gains and losses. We discuss realized investment 
gains for the past three years in Item 7, Investments Results.

Cincinnati Financial Corporation - 2017 10-K - Page 42

 
 
 
 
 
ITEM 7. 
                      Results of Operations

Management's Discussion and Analysis of Financial Condition and 

Introduction
The purpose of Management’s Discussion and Analysis is to provide an understanding of Cincinnati Financial 
Corporation’s consolidated results of operations and financial condition. Our Management’s Discussion and 
Analysis should be read in conjunction with Item 6, Selected Financial Data, and Item 8, Consolidated Financial 
Statements and related Notes. We present per share data on a diluted basis unless otherwise noted, adjusting 
those amounts for all stock splits and stock dividends.

We begin with an executive summary of our results of operations, followed by other highlights, an overview of 
our strategy, an outlook for future performance and details about critical accounting estimates. In several instances, 
we refer to estimated industry data so that we can provide information on our performance within the context of the 
overall insurance industry. Unless otherwise noted, the industry data is prepared by A.M. Best Co., a leading 
insurance industry statistical, analytical and financial strength rating organization. Information from A.M. Best is 
presented on a statutory accounting basis. When we provide our results on a comparable statutory accounting 
basis, we label it as such; all other company data is presented in accordance with accounting principles generally 
accepted in the United States of America (GAAP).

Through The Cincinnati Insurance Company, Cincinnati Financial Corporation is one of the 25 largest property 
casualty insurers in the nation, based on net written premium volume for the first nine months of 2017, among 
approximately 2,000 U.S. stock and mutual insurer groups. We market our insurance products through a select 
group of independent insurance agencies in 42 states as discussed in Item 1, Our Business and Our Strategy.

The U.S. economy, the insurance industry and our company continue to face many challenges. Our long-term 
perspective has allowed us to address immediate challenges while also focusing on the major decisions that best 
position the company for success through all market cycles. We believe that this forward-looking view consistently 
benefits our shareholders, agents, policyholders and associates.

To measure our progress, we have defined a measure of value creation that we believe captures the contribution 
of our insurance operations, the success of our investment strategy and the importance we place on paying cash 
dividends to shareholders. We refer to this measure as our value creation ratio, or VCR, and it is made up of 
two primary components: (1) our rate of growth in book value per share plus (2) the ratio of dividends declared 
per share to beginning book value per share. This measure, intended to be all-inclusive regarding changes in 
book value per share, uses originally reported book value per share in cases where book value per share has 
been adjusted, such as after the adoption of Accounting Standards Updates with a cumulative effect of a change 
in accounting. 

Cincinnati Financial Corporation - 2017 10-K - Page 43

 
 
 
 
 
Executive Summary
Our value creation ratio, defined above, is our primary performance target. VCR trends are shown in the 
table below.

Value creation ratio:

As of December 31, 2017
As of December 31, 2016
As of December 31, 2015

One
year

Three-year
% average

Five-year
% average

22.9%
14.5
3.4

13.6%
10.2
10.7

13.9%
11.8
10.1

We are targeting an annual value creation ratio averaging 10 percent to 13 percent over the next five-year period. 
At 22.9 percent for 2017, we significantly exceeded the high end of that range. We slightly exceeded the high end of 
that range for the three-year and five-year periods that ended in December 2017.

The table below shows the primary components of our value creation ratio on a percentage basis. Analysis of the 
components aids understanding of our financial performance. Our financial results are further analyzed in the 
Corporate Financial Highlights section below.

Years ended December 31,
2016

2015

2017

Value creation ratio major components:
Net income before net realized gains
Change in fixed-maturity securities, realized and unrealized gains
Change in equity securities, realized and unrealized gains
Other

Value creation ratio

13.5%
1.1
8.6
(0.3)
22.9%

7.9%
(0.2)
6.8
0.0
14.5%

8.9%
(2.6)
(2.9)
0.0
3.4%

The 2017 value creation ratio improved by 8.4 percentage points, compared with 2016, and again included a 
significant contribution of operating results. VCR in 2017 also included a 7.0 percent contribution from a tax benefit 
due to net deferred income tax liability revaluation related to U.S. tax reform. The 2017 ratio improvement included 
a rise in market valuation, with contributions of 1.8 percentage-points from our equity securities investment portfolio 
and 1.3 points from our fixed-maturity securities investment portfolio. The 2016 value creation ratio was 
11.1 percentage points higher than in 2015, driven by a 12.1 point increase in the contribution from realized gains 
plus the change in unrealized gains from our investment portfolios in aggregate. 

Cincinnati Financial Corporation - 2017 10-K - Page 44

 
 
 
 
 
 
 
 
 
 
We believe our value creation ratio is a useful measure. With the continuation of economic and market uncertainty 
in recent years, the long-term nature of this measure provides a meaningful measure of our long-term progress in 
creating shareholder value. The table below shows calculations for VCR.

(Dollars are per share)

Value creation ratio:

End of period book value*

Less beginning of period book value

Change in book value

Dividend declared to shareholders

Total value creation

Years ended December 31,

2017

2016

2015

$

$

50.29

42.95

7.34

2.50

9.84

$

$

42.95

39.20

3.75

1.92

5.67

$

$

39.20

40.14

(0.94)

2.30

1.36

Value creation ratio from change in book value**

Value creation ratio from dividends declared to shareholders***

Value creation ratio

17.1%

5.8

22.9%

9.6%

4.9

14.5%

(2.3)%

5.7

3.4 %

    * Book value per share is calculated by dividing end of period total shareholders' equity by end of period shares outstanding  
  ** Change in book value divided by the beginning of year book value 
*** Dividend declared to shareholders divided by beginning of year book value 

When looking at our longer-term objectives, we see three primary performance drivers for our value creation ratio: 

•  Premium growth – We believe over any five-year period our agency relationships and initiatives can lead to a 

property casualty written premium growth rate that exceeds the industry average. The compound annual growth 
rate of our net written premiums was 6.8 percent over the five-year period 2013 through 2017, nearly double the 
3.8 percent estimated growth rate for the property casualty insurance industry. The industry’s growth rate 
excludes its mortgage and financial guaranty lines of business.

•  Combined ratio – We believe our underwriting philosophy and initiatives can drive performance to achieve 
our underwriting profitability target of a GAAP combined ratio over any five-year period that consistently 
averages within the range of 95 percent to 100 percent. Our GAAP combined ratio averaged 94.6 percent over 
the five-year period 2013 through 2017, better than the performance target range. Performance as measured by 
the combined ratio is discussed in Consolidated Property Casualty Insurance Results. Our statutory combined 
ratio averaged 94.0 percent over the five-year period 2013 through 2017, compared with an estimated 
99.6 percent for the property casualty industry. The industry’s ratio again excludes its mortgage and financial 
guaranty lines of business.

• 

Investment contribution – We believe our investment philosophy and initiatives can drive investment 
income growth and lead to a total return on our equity investment portfolio over a five-year period that exceeds 
the five-year total return of the Standard & Poor’s 500 Index.

Investment income growth, on a pretax basis, had a compound annual growth rate of 2.8 percent over 
the five-year period 2013 through 2017. It has grown every year since 2009, except for 2013 with its 
slight decrease of less than 1 percent.

  Over the five years ended December 31, 2017, our equity portfolio compound annual total return was 
15.3 percent compared with a compound annual total return of 15.8 percent for the Index. Our equity 
portfolio favors larger-capitalization, high-quality, dividend growing stocks with a slight value orientation. 
In recent years, returns for this type of stocks have generally lagged the broader market. For the year 
2017, our annual equity portfolio total return was 21.0 percent, compared with 21.8 percent for the Index. 

The board of directors is committed to rewarding shareholders directly through cash dividends and share 
repurchase authorizations. Through 2017, the company has increased the annual cash dividend rate for 
57 consecutive years, a record we believe is matched by only eight other publicly traded U.S. companies. 
In addition to regular dividends, strong capital and excellent company performance provided opportunities to further 
reward shareholders with special dividends paid in December 2017 and in December 2015. The board regularly 
evaluates relevant factors in dividend-related decisions, and the 2017 increase to the regular dividend reflected 
confidence in our strong capital, liquidity and financial flexibility, as well as progress through our initiatives to 

Cincinnati Financial Corporation - 2017 10-K - Page 45

 
 
 
 
 
 
 
improve earnings performance while growing insurance premium revenues. We discuss our financial position in 
more detail in Liquidity and Capital Resources.

Corporate Financial Highlights
In addition to the value creation ratio discussion and analysis in the Executive Summary, we further analyze our 
financial results in the sections below.

Balance Sheet Data

(Dollars in millions, except share data)

Total investments
Total assets
Short-term debt
Long-term debt
Shareholders' equity
Book value per share
Debt-to-total-capital ratio

At December 31,
2017

At December 31,
2016

$

$

17,051
21,843
24
787
8,243
50.29

9.0%

15,500
20,386
20
787
7,060
42.95
10.3%

Total investments grew 10 percent during 2017 on a fair value basis, with an increase in our securities portfolio 
valuation that added to the 5 percent increase in its cost basis. Entering 2018, we believe the portfolio continues to 
be well diversified and is well positioned to withstand short-term fluctuations. We discuss our investment strategy in 
Item 1, Investments Segment, and results for the segment in Investments Results. Total assets rose 7 percent. 
Shareholders’ equity and book value per share each grew by 17 percent, for reasons discussed in the preceding 
Executive Summary.

The amount of our debt obligations increased by $4 million in 2017, compared with 2016. Our 9.0 percent ratio of 
debt to total capital (debt plus shareholders’ equity) at year-end 2017 decreased by 1.3 percentage points 
compared with the prior-year ratio.

Income Statement and Per Share Data

(Dollars in millions, except per share data)

Earned premiums
Investment income, net of expenses (pretax)
Realized investment gains, net (pretax)
Total revenues
Net income
Comprehensive income
Net income per share - diluted
Cash dividends declared per share
Diluted weighted average shares outstanding

Years ended December 31,
2016

2015

2017

$

$

4,954
609
148
5,732
1,045
1,648
6.29
2.50
166.0

$

4,710
595
124
5,449
591
940
3.55
1.92
166.5

4,480
572
70
5,142
634
234
3.83
2.30
165.6

2017-2016
2016-2015
Change % Change %
5
4
77
6
(7)
302
(7)
(17)
1

5
2
19
5
77
75
77
30
0

Net income in 2017 increased $454 million or 77 percent compared with 2017, including a $495 million benefit from 
net deferred income tax liability revaluation due to U.S. tax reform, a $15 million increase in net realized investment 
gains after taxes and a $13 million increase in investment income after taxes. The 2017 increase in net income was 
partially offset by a decrease in property casualty underwriting income of $74 million after taxes, including $3 million 
from higher catastrophe losses, as discussed below. Our investment operation’s performance is discussed further in 
Investments Results.

Net income decreased $43 million in 2016, compared with 2015, primarily due to a $94 million decrease in property 
casualty underwriting income after taxes that included $114 million from higher catastrophe losses. 

Cincinnati Financial Corporation - 2017 10-K - Page 46

 
 
 
 
 
 
 
 
 
As discussed in Investments Results, sales of securities that had appreciated in value led to realized investment 
gains in all three years. Realized and unrealized investment gains and losses are integral to our financial results 
over the long term. We have substantial discretion in the timing of investment sales and, therefore, also the gains 
or losses that are recognized in any period. That discretion generally is independent of the insurance 
underwriting process.

Contribution from Insurance Operations 

(Dollars in millions)

Consolidated property casualty data:

Net written premiums
Earned premiums
Underwriting profit

GAAP combined ratio
Statutory combined ratio
Written premium to statutory surplus

Years ended December 31,
2015
2016

2017

2017-2016
2016-2015
Change % Change %

$ 4,840
4,722
128

$ 4,580
4,482
242

$ 4,361
4,271
386

6
5
(47)

     Pt. Change

97.5%
97.2
1.0

94.8%
94.5
1.0

91.1%
90.6
1.0

2.7
2.7
0.0

5
5
(37)

Pt. Change
3.7
3.9
0.0

Property casualty net written premiums grew 6 percent and earned premiums grew 5 percent in 2017, reflecting 
average renewal price increases, a higher level of insured exposures and premium growth initiatives. Premium 
growth rates in 2017 were similar to 2016. Trends and related factors are discussed in Commercial Lines, Personal 
Lines and Excess and Surplus Lines Insurance Results, respectively.

Our property casualty insurance operations generated underwriting profits for each of the three years ending in 
2017. The $114 million decrease in 2017, compared with 2016, included a $4 million increase in losses from 
natural catastrophe events and less benefit from net favorable reserve development on prior accident years. 
The $144 million decrease in 2016, compared with 2015, included a $175 million increase in losses from natural 
catastrophe events.  

We measure property casualty underwriting profitability primarily by the combined ratio. Our combined ratio 
measures the percentage of each earned premium dollar spent on claims plus all expenses related to our property 
casualty operations, all on a pretax basis. A lower ratio indicates more favorable results and better underlying 
performance. A ratio below 100 percent represents an underwriting profit. Initiatives to improve our combined ratio 
are discussed in Item 1, Our Business and Our Strategy, Strategic Initiatives. In 2017, 2016 and 2015, favorable 
development on reserves for claims that occurred in prior accident years helped offset other incurred losses and 
loss expenses. Reserve development is discussed further in Property Casualty Loss and Loss Expense 
Obligations and Reserves. Losses from weather-related catastrophes are another important item influencing 
the combined ratio and are discussed along with other factors in Financial Results for our property casualty 
business and related segments.

Our life insurance segment reported a $1 million loss in 2017 and a $1 million profit in 2016. We discuss results for 
the segment in Life Insurance Results. Most of this segment’s investment income is included in our investments 
segment results. In addition to investment income, realized investment gains from the life insurance investment 
portfolio are also included in our investments segment results.

Strategic Initiatives Overview 

Management has worked to identify a strategy that can lead to long-term success, with concurrence by the 
board of directors. Our strategy is intended to position us to compete successfully in the markets we have targeted 
while appropriately managing risk. We discuss our long-term, proven strategy in Item 1, Our Business and 
Our Strategy. We believe successful implementation of initiatives that support our strategy will help us better serve 
our agent customers and reduce volatility in our financial results while we also grow earnings and book value over 
the long term, successfully navigating challenging economic, market or industry pricing cycles.

•  Manage insurance profitability – Implementation of these initiatives is intended to enhance underwriting expertise 

and knowledge, thereby increasing our ability to manage our business while also gaining efficiency. Better profit 

Cincinnati Financial Corporation - 2017 10-K - Page 47

 
 
     
     
 
 
 
 
 
margins can arise from additional information and more focused action on underperforming product lines, 
plus pricing capabilities we are expanding through the use of technology and analytics. In addition to enhancing 
company efficiency, improving internal processes also supports the ability of the independent agencies that 
represent us to grow profitably by allowing them to serve clients faster and to more efficiently manage 
agency expenses.

•  Drive premium growth – Implementation of these initiatives is intended to further penetrate each market we serve 

through our independent agencies. Strategies aimed at specific market opportunities, along with service 
enhancements, can help our agents grow and increase our share of their business. Premium growth initiatives 
also include expansion of Cincinnati Re. Diversified growth also may reduce variability of losses from weather-
related catastrophes.

Detailed discussion of recent-year financial performance influenced by our strategic initiatives appears below in 
Financial Results and Liquidity and Capital Resources.

Factors Influencing Our Future Performance

Our view of the shareholder value we can create over the next five years relies largely on three assumptions  – 
each highly dependent on the external environment. First, we anticipate our property casualty average insurance 
prices will increase in proportion to, or in excess of, our loss cost trends. Second, we assume that the economy can 
maintain a long-term growth track. Third, we assume that valuations of our marketable securities will vary within a 
typical range over time, based on historical trends. If those assumptions prove to be inaccurate, we may not be able 
to achieve our performance targets even if we accomplish our strategic objectives.

Other factors that could influence our ability to achieve our targets include:

•  We expect the insurance marketplace to remain competitive, which is likely to cause carriers to pursue strategies 

that they believe could lead to economies of scale, market share gains or the potential for an improved 
competitive posture.

•  We expect the independent insurance agency system to remain strong, with continued agency consolidation. 

If soft insurance market conditions return in the near term, it will create additional risk for agencies. 

•  A return of soft insurance market pricing could significantly affect growth rates and earned premium levels for 

some time into the future. If the economy falters, we may experience low or no premium growth for our property 
casualty segments. Premium growth also may lag as some of our growth initiatives require more time to reach 
their full contribution. In addition, economic factors, including inflation, may increase our claims and settlement 
expenses related to medical care, litigation and construction.

•  Financial markets continued to display volatility in recent years, and some predict more turbulence in the 

future from effects such as changes in government policy, growth challenges for emerging country economies or 
other geopolitical events that could also affect the U.S. economy and markets. Should financial markets decline 
temporarily, which could occur as part of typical market volatility patterns, the related book value component of 
our value creation ratio could also register a weak or negative result.

We discuss in Item 1A, Risk Factors, many potential risks to our business and our ability to achieve our qualitative 
and quantitative objectives. These are real risks, but their probability of occurring may not be high. We also believe 
that our risk management programs generally could mitigate their potential effects, in the event they would occur. 

Cincinnati Financial Corporation - 2017 10-K - Page 48

 
Critical Accounting Estimates
Cincinnati Financial Corporation’s financial statements are prepared using U.S. GAAP. These principles require 
management to make estimates and assumptions that affect the amounts reported in the Consolidated Financial 
Statements and accompanying Notes. Actual results could differ materially from those estimates.

The significant accounting policies used in the preparation of the financial statements are discussed in Item 8, 
Note 1 of the Consolidated Financial Statements. In conjunction with that discussion, material implications of 
uncertainties associated with the methods, assumptions and estimates underlying the company’s critical accounting 
policies are discussed below. The audit committee of the board of directors reviews the annual financial statements 
with management and the independent registered public accounting firm. These discussions cover the quality of 
earnings, review of reserves and accruals, reconsideration of the suitability of accounting principles, review of highly 
judgmental areas including critical accounting estimates, audit adjustments and such other inquiries as may 
be appropriate.

Property Casualty Insurance Loss and Loss Expense Reserves
We establish loss and loss expense reserves for our property casualty insurance business as balance sheet 
liabilities. Unpaid loss and loss expenses are the estimated amounts necessary to pay for and settle all outstanding 
insured claims, including incurred but not reported (IBNR) claims. These reserves account for unpaid loss and loss 
expenses as of a financial statement date.

For some lines of business that we write, a considerable and uncertain amount of time can elapse between the 
occurrence, reporting and payment of insured claims. The amount we will actually have to pay for such claims also 
can be highly uncertain. This uncertainty, together with the size of our reserves, makes the loss and loss expense 
reserves our most significant estimate. Gross loss and loss expense reserves were $5.219 billion at year-end 2017 
compared with $5.035 billion at year-end 2016.

How Reserves Are Established

Our field claims representatives establish case reserves when claims are reported to the company to provide for 
our unpaid loss and loss expense obligation associated with known claims. Field claims managers supervise 
and review all claims with case reserves less than $100,000. Additionally, a headquarters supervisor and 
regional claims manager review all claims under $100,000 if litigation or a certain specialty claim is involved. 
All claims with case reserves of $100,000 or greater are reviewed and approved by an experienced headquarters 
supervisor and regional claims manager. Upper-level headquarters claims managers also review case reserves of 
$175,000 or more.

Our claims representatives base their case reserve estimates primarily upon case-by-case evaluations 
that consider:

• 

• 

• 

• 

• 

type of claim involved

circumstances surrounding each claim

policy provisions pertaining to each claim

potential for subrogation or salvage recoverable

general insurance reserving practices

Case reserves of all sizes are subject to review on a 90-day cycle, or more frequently if new information about a 
loss becomes available. As part of the review process, we monitor industry trends, cost trends, relevant court cases, 
legislative activity and other current events in an effort to ascertain new or additional loss exposures.

We also establish IBNR reserves to provide for all unpaid loss and loss expenses not accounted for by 
case reserves:

•  For events designated as natural catastrophes resulting in losses incurred related to direct premiums, we 

calculate IBNR reserves directly as a result of an estimated IBNR claim count and an estimated average claim 
amount for each event. Once case reserves are established for a catastrophe event, we reduce the IBNR 
reserves. Our claims department management coordinates the assessment of these events and prepares the 
related IBNR reserve estimates. Such an assessment involves a comprehensive analysis of the nature of the 
event, of policyholder exposures within the affected geographic area and of available claims intelligence. 

Cincinnati Financial Corporation - 2017 10-K - Page 49

 
 
 
 
 
 
Depending on the nature of the event, available claims intelligence could include surveys of field claims 
associates within the affected geographic area, feedback from a catastrophe claims team sent into the area, as 
well as data on claims reported as of the financial statement date. To determine whether an event is designated 
as a catastrophe, we generally use the catastrophe definition provided by Property Claims Service (PCS), a 
division of Insurance Services Office (ISO). PCS defines a catastrophe as an event that causes countrywide 
damage of $25 million or more in insured property losses and affects a significant number of policyholders 
and insureds.

•  For events designated as natural catastrophes resulting in losses incurred related to our reinsurance assumed 

operations, Cincinnati Re, we calculate IBNR reserves for losses incurred separately from losses related to direct 
premiums. That process begins with a review of our occurrence and aggregate in-force reinsurance limits for our 
portfolio of ceding companies likely to be affected by such events. Using third party catastrophe models combined 
with our own proprietary adjustments, we model a range of stochastic and scenario events for each ceding 
company to make an initial estimate of potential losses. Consideration of industry loss estimates promulgated by 
a variety of third parties provides a base to perform a market share loss analysis for each ceding company. We 
obtain loss estimates from ceding companies based on their view of losses, which includes their claim reports, 
actual claim payments and reserve estimates. Based on these data points, we estimate ultimate losses that we 
reinsure for each ceding company. We then benchmark individual ceding company reports against what we 
expected and use this information across our portfolio to refine our ultimate loss estimates. Once known 
payments and reserves are reported by individual ceding companies, we establish case reserves by reinsurance 
treaty. IBNR reserves are then calculated as the difference between the estimate of the ultimate loss and loss 
expenses incurred for each catastrophe event, reduced by the sum of total loss and loss expense payments and 
total case reserves. Incurred losses from catastrophe events for our reinsurance assumed operations can include 
non-U.S. experience reported by the ceding companies, in addition to events designated as catastrophes 
by PCS. 

•  For asbestos and environmental claims, we calculate IBNR reserves by deriving an actuarially-based estimate of 
total unpaid loss and loss expenses. We then reduce the estimate by total case reserves. We discuss the reserve 
analysis that applies to asbestos and environmental reserves in Liquidity and Capital Resources, Asbestos and 
Environmental Reserves.

•  For loss expenses that pertain primarily to salaries and other costs related to our claims department associates, 
also referred to as adjusting and other expense or AOE, we calculate reserves based on an analysis of the 
relationship between paid losses and paid AOE. Reserves for AOE are allocated to company, line of business and 
accident year based on a claim count algorithm. Claim counts reported and used in the reserving process are 
primarily measured by insurance coverages that are triggered when a loss occurs and a reserve is 
established. Coverages are defined as unique combinations of certain attributes such as line of business and 
cause of loss. Claims that are opened and closed without payment are included in the reported claim counts. 
Claim counts are presented on a direct basis only and do not reflect any assumed or ceded reinsurance. In 2009, 
we refined our claim count logic such that the definition of an open claim, a closed claim, and a claim that closes 
without payment was uniform amongst all of our systems, including legacy systems.

•  For all other claims and events, including reinsurance assumed or ceded, IBNR reserves are calculated as the 
difference between an actuarial estimate of the ultimate cost of total loss and loss expenses incurred reduced 
by the sum of total loss and loss expense payments and total case reserves estimated for individual claims. 
Reserve amounts for those other claims and events are significant, and represent the majority of amounts shown 
as IBNR reserves and loss expense reserves in the table included in Liquidity and Capital Resources, Property 
Casualty Loss and Loss Expense Obligations and Reserves. We discuss below the development of actuarially 
based estimates of the ultimate cost of total loss and loss expenses incurred.

Our actuarial staff applies significant judgment in selecting models and estimating model parameters when 
preparing reserve analyses. Unpaid loss and loss expenses are inherently uncertain as to timing and amount. 
Uncertainties relating to model appropriateness, parameter estimates and actual loss and loss expense amounts 
are referred to as model, parameter and process uncertainty, respectively. Our management and actuarial staff 
address these uncertainties in the reserving process in a variety of ways.

Cincinnati Financial Corporation - 2017 10-K - Page 50

 
• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

Our actuarial staff bases its IBNR reserve estimates for these losses primarily on the indications of methods and 
models that analyze accident year data. Accident year is the year in which an insured claim, loss or loss expense 
occurred. The specific methods and models that our actuaries have used for the past several years are:

paid and reported loss development methods

paid and reported loss Bornhuetter-Ferguson methods

individual and multiple probabilistic trend family models

Our actuarial staff uses diagnostics provided by stochastic reserving software to evaluate the appropriateness of the 
models and methods listed above. The software’s diagnostics have indicated that the appropriateness of these 
models and methods for estimating IBNR reserves for our lines of business tends to depend on a line’s tail. 
Tail refers to the time interval between a typical claim’s occurrence and its settlement. For our long-tail lines such as 
workers’ compensation and commercial casualty, models from the probabilistic trend family tend to provide superior 
fits and to validate well compared with models underlying the loss development and Bornhuetter-Ferguson 
methods. The loss development and Bornhuetter-Ferguson methods, particularly the reported loss variations, tend 
to produce the more appropriate IBNR reserve estimates for our short-tail lines such as homeowner and 
commercial property. For our mid-tail lines such as personal and commercial auto liability, all models and methods 
provide useful insights.

Our actuarial staff also devotes significant time and effort to the estimation of model and method parameters. 
The loss development and Bornhuetter-Ferguson methods require the estimation of numerous loss development 
factors. The Bornhuetter-Ferguson methods also involve the estimation of numerous expected loss ratios by 
accident year. Models from the probabilistic trend family require the estimation of development trends, calendar 
year inflation trends and exposure levels. Consequently, our actuarial staff monitors a number of trends and 
measures to gain key business insights necessary for exercising appropriate judgment when estimating the 
parameters mentioned, such as: 

company and industry pricing

company and industry exposure

company and industry loss frequency and severity

past large loss events such as hurricanes

company and industry premium

company in-force policy count

These trends and measures also support the estimation of expected accident year loss ratios needed for applying 
the Bornhuetter-Ferguson methods and for assessing the reasonability of all IBNR reserve estimates computed. 
Our actuarial staff reviews these trends and measures quarterly, updating parameters derived from them 
as necessary.

Quarterly, our actuarial staff summarizes their reserve analysis by preparing an actuarial best estimate and a range 
of reasonable IBNR reserves intended to reflect the uncertainty of the estimate. An inter-departmental committee 
that includes our actuarial management team reviews the results of each quarterly reserve analysis. The committee 
establishes management’s best estimate of IBNR reserves, which is the amount that is included in each period’s 
financial statements. In addition to the information provided by actuarial staff, the committee also considers factors 
such as:

large loss activity and trends in large losses

new business activity

judicial decisions

general economic trends such as inflation

trends in litigiousness and legal expenses

product and underwriting changes

changes in claims practices

Cincinnati Financial Corporation - 2017 10-K - Page 51

 
 
The determination of management’s best estimate, like the preparation of the reserve analysis that supports it, 
involves considerable judgment. Changes in reserving data or the trends and factors that influence reserving data 
may signal fundamental shifts or may simply reflect single-period anomalies. Even if a change reflects a 
fundamental shift, the full extent of the change may not become evident until years later. Moreover, since our 
methods and models do not explicitly relate many of the factors we consider directly to reserve levels, we typically 
cannot quantify the precise impact of such factors on the adequacy of reserves prospectively or retrospectively.

Due to the uncertainties described above, our ultimate loss experience could prove better or worse than our carried 
reserves reflect. To the extent that reserves are inadequate and increased, the amount of the increase is a charge in 
the period that the deficiency is recognized, raising our loss and loss expense ratio and reducing earnings. To the 
extent that reserves are redundant and released, the amount of the release is a credit in the period that the 
redundancy is recognized, reducing our loss and loss expense ratio and increasing earnings.

Key Assumptions – Loss Reserving

Our actuarial staff makes a number of key assumptions when using their methods and models to derive IBNR 
reserve estimates. Appropriate reliance on these key assumptions essentially entails determinations of the 
likelihood that statistically significant patterns in historical data may extend into the future. The four most significant 
of the key assumptions used by our actuarial staff and approved by management are:

•  Emergence of loss and defense and cost containment expenses, also referred to as DCCE, on an accident year 

basis. Historical paid loss, reported loss and paid DCCE data for the business lines we analyze contain 
patterns that reflect how unpaid losses, unreported losses and unpaid DCCE as of a financial statement date will 
emerge in the future. Unless our actuarial staff or management identifies reasons or factors that invalidate the 
extension of historical patterns into the future, these patterns can be used to make projections necessary for 
estimating IBNR reserves. Our actuaries significantly rely on this assumption in the application of all methods and 
models mentioned above.

•  Calendar year inflation. For long-tail and mid-tail business lines, calendar year inflation trends for future paid 
losses and paid DCCE do not vary significantly from a stable, long-term average. Our actuaries base reserve 
estimates derived from probabilistic trend family models on this assumption.

•  Exposure levels. Historical earned premiums, when adjusted to reflect common levels of product pricing and 
loss cost inflation, can serve as a proxy for historical exposures. Our actuaries require this assumption to 
estimate expected loss ratios and expected DCCE ratios used by the Bornhuetter-Ferguson reserving methods. 
They may also use this assumption to establish exposure levels for recent accident years, characterized by 
“green” or immature data, when working with probabilistic trend family models.

•  Claims having atypical emergence patterns. Characteristics of certain subsets of claims, such as high frequency, 
high severity, or mass tort claims, have the potential to distort patterns contained in historical paid loss, reported 
loss and paid DCCE data. When testing indicates this to be the case for a particular subset of claims, our 
actuaries segregate these claims from the data and analyze them separately. Subsets of claims that could fall into 
this category include hurricane claims or claims for other weather events where total losses we incurred were 
very large, individual large claims and asbestos and environmental claims.

These key assumptions have not changed since 2005, when our actuarial staff began using probabilistic trend 
family models to estimate IBNR reserves.

Paid losses, reported losses and paid DCCE are subject to random as well as systematic influences. As a result, 
actual paid losses, reported losses and paid DCCE are virtually certain to differ from projections. Such differences 
are consistent with what specific models for our business lines predict and with the related patterns in the historical 
data used to develop these models. As a result, management does not closely monitor statistically insignificant 
differences between actual and projected data.

Reserve Estimate Variability

Management believes that the standard error of a reserve estimate, a measure of the estimate’s variability, provides 
the most appropriate measure of the estimate’s sensitivity. The reserves we establish depend on the models we use 
and the related parameters we estimate in the course of conducting reserve analyses. However, the actual amount 
required to settle all outstanding insured claims, including IBNR claims, as of a financial statement date depends on 
stochastic, or random, elements as well as the systematic elements captured by our models and estimated model 

Cincinnati Financial Corporation - 2017 10-K - Page 52

 
 
 
 
parameters. For the lines of business we write, process uncertainty – the inherent variability of loss and loss 
expense payments – typically contributes more to the imprecision of a reserve estimate than parameter uncertainty.

Consequently, a sensitivity measure that ignores process uncertainty would provide an incomplete picture of the 
reserve estimate’s sensitivity. Since a reserve estimate’s standard error accounts for both process and parameter 
uncertainty, it reflects the estimate’s full sensitivity to a range of reasonably likely scenarios.

The table below provides standard errors and reserve ranges by major property casualty lines of business and in 
total for net loss and loss expense reserves as well as the potential effects on our net income, assuming a 
21 percent federal tax rate. Standard errors and reserve ranges for assorted groupings of these lines of business 
cannot be computed by simply adding the standard errors and reserve ranges of the component lines of business, 
since such an approach would ignore the effects of product diversification. See Liquidity and Capital Resources, 
Property Casualty Loss and Loss Expense Obligations and Reserves, Range of Reasonable Reserves, for more 
details on our total reserve range. While the table reflects our assessment of the most likely range within which 
each line’s actual unpaid loss and loss expenses may fall, one or more lines’ actual unpaid loss and loss expenses 
could nonetheless fall outside of the indicated ranges.

(Dollars in millions)

Net loss and loss expense range of reserves

At December 31, 2017

Total

Commercial casualty
Commercial property
Commercial auto
Workers' compensation
Personal auto
Homeowners

Carried
reserves

Low
point

High
point

Standard
error

Net income
effect

$

$

$

$

5,032

2,027
308
642
958
315
133

$

$

$

$

4,709

1,826
279
604
813
292
121

5,155

2,215
324
663
996
317
137

$

$

223

195
23
29
92
13
8

176

154
18
23
73
10
6

Life Policy and Investment Contract Reserves
We establish the reserves for traditional life insurance policies based on expected expenses, mortality, morbidity, 
withdrawal rates and investment yields, including a provision for uncertainty. Once these assumptions are 
established, they generally are maintained throughout the lives of the contracts. We use both our own experience 
and industry experience adjusted for historical trends in arriving at our assumptions for expected mortality and 
morbidity. We use our own experience and historical trends for setting our assumptions for expected withdrawal 
rates and expenses. We base our assumptions for expected investment income on our own experience adjusted for 
current economic conditions.

We establish reserves for our universal life, deferred annuity and investment contracts equal to the cumulative 
account balances, which include premium deposits plus credited interest less charges and withdrawals. Some of 
our universal life insurance policies contain no-lapse guarantee provisions. For these policies, we establish a 
reserve in addition to the account balance based on expected no-lapse guarantee benefits and expected 
policy assessments. 

Asset Impairment
Our fixed-maturity and equity investment portfolios are our largest assets. The company’s asset impairment 
committee continually monitors the holdings in these portfolios and all other assets for signs of other-than-
temporary or permanent impairment. The committee monitors decreases in the fair value of invested assets; an 
accumulation of company costs in excess of the amount originally expected to acquire or construct an asset; 
uncollectability of all receivable assets; or other factors such as bankruptcy, deterioration of creditworthiness, failure 
to pay interest or dividends; signs indicating that the receivable carrying amount may not be recoverable; and 
changes in legal factors or in the business climate.

Cincinnati Financial Corporation - 2017 10-K - Page 53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
The application of our impairment policy resulted in other-than-temporary impairment (OTTI) charges that reduced 
our income before income taxes by $9 million in 2017, $2 million in 2016 and $52 million in 2015. OTTI losses 
represent noncash charges to income and are reported as realized investment losses.

Our internal investment portfolio managers monitor their assigned portfolios. If a security is valued below cost or 
amortized cost, the portfolio managers undertake additional reviews. Such declines often occur in conjunction with 
events taking place in the overall economy and market, combined with events specific to the industry or operations 
of the issuing organization. Managers review quantitative measurements such as a declining trend in fair value, the 
extent of the fair value decline and the length of time the value of the security has been depressed, as well as 
qualitative measures such as pending events, credit ratings and issuer liquidity. We are even more proactive when 
these declines in valuation are greater than might be anticipated when viewed in the context of overall economic 
and market conditions. We provide information about valuations of our invested assets in Item 8, Note 2 of the 
Consolidated Financial Statements.

All securities valued below 100 percent of cost or amortized cost are reported to the asset impairment committee for 
evaluation. Securities valued between 95 percent and 100 percent of cost or amortized cost are reviewed but not 
monitored separately by the committee. When evaluating for OTTI, the committee considers the company’s intent 
and ability to retain a security for a period adequate to recover its cost. 

Securities that have previously been other-than-temporarily impaired are evaluated based on their adjusted cost or 
amortized cost and further written down if deemed appropriate. We provide detailed information about securities fair 
valued in a continuous loss position at year-end 2017 in Item 7A, Application of Asset Impairment Policy.

Impairment charges are recorded for other-than-temporary declines in value if fair value is below cost or amortized 
cost and, in the asset impairment committee’s judgment, the fair value is not expected to be recouped within a 
designated recovery period. When determining OTTI charges for our fixed-maturity portfolio, management places 
significant emphasis on whether issuers of debt are current on contractual payments and whether future contractual 
amounts are likely to be paid. Our invested asset impairment policy states that fixed maturities with fair values 
below their amortized cost that the company (1) intends to sell or (2) more likely than not will be required to sell 
before recovery of their amortized cost basis are deemed to be OTTI. The amortized cost of any such securities is 
reduced to fair value as the new cost basis, and a realized loss is recorded in the period in which it is recognized. 
When these two criteria are not met, and the company believes that full collection of interest and/or principal is not 
likely, we determine the net present value of future cash flows by using the effective interest rate implicit in the 
security at the date of acquisition as the discount rate and compare that amount with the amortized cost and fair 
value of the security. The difference between the net present value of the expected future cash flows and amortized 
cost of the security is considered a credit loss and recognized as a realized loss in the period in which it occurred. 
The difference between the fair value and the net present value of the cash flows of the security, the noncredit loss, 
is recognized in other comprehensive income as an unrealized loss.

When determining OTTI charges for our equity portfolio, our invested asset impairment policy considers quantitative 
and qualitative factors, including facts and circumstances specific to individual securities, asset classes, the 
financial condition of the issuer, changes in dividend payment, the length of time fair value had been less than cost, 
the severity of the decline in fair value below cost, the volatility of the security and our ability and intent to hold each 
position until its forecasted recovery.

For each of our equity securities in an unrealized loss position at December 31, 2017, we applied the 
objective quantitative and qualitative criteria of our invested asset impairment policy for OTTI. Based on the 
individual quantitative and qualitative factors, as discussed above, we evaluate and determine an expected 
recovery period for each security. A change in the condition of a security can warrant impairment before the 
expected recovery period. If the security has not recovered cost within the expected recovery period, the security is 
other-than-temporarily impaired. Our long-term equity investment philosophy, emphasizing companies with strong 
indications of paying and growing dividends, combined with our strong statutory capital and surplus, liquidity and 
cash flow, provide us the ability to hold these investments through what we believe to be slightly longer recovery 
periods during times of historic levels of market volatility. 

Securities considered to have a temporary decline would be expected to recover their cost or amortized cost, which 
may be at maturity. Under the same accounting treatment as fair value gains, temporary declines (changes in the 
fair value of these securities) are reflected in shareholders’ equity on our Consolidated Balance Sheets in 
accumulated other comprehensive income (AOCI), net of tax, and have no impact on net income. 

Cincinnati Financial Corporation - 2017 10-K - Page 54

 
 
 
 
 
 
 
Fair Value Measurements

Valuation of Financial Instruments

Accounting Standards Codification (ASC) 820-10, Fair Value Measurements and Disclosures, defines fair value as 
the exit price or the amount that would be (1) received to sell an asset or (2) paid to transfer a liability in an orderly 
transaction between marketplace participants at the measurement date. When determining an exit price, we must, 
whenever possible, rely upon observable market data.

We have categorized our financial instruments, based on the priority of the inputs to the valuation technique, into a 
three-level fair value hierarchy. The fair value hierarchy gives the highest priority to quoted prices in active markets 
for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3). If the inputs used 
to measure the financial instruments fall within different levels of the hierarchy, the categorization is based on the 
lowest level that is significant to the fair value measurement of the instrument. While we consider pricing data from 
outside services, we ultimately determine whether the data or inputs used by these outside services are observable 
or unobservable.

Financial assets and liabilities recorded in the Consolidated Balance Sheets are categorized based on the inputs to 
the valuation techniques as described in Item 8, Note 3 of the Consolidated Financial Statements.

Level 1 and Level 2 Valuation Techniques

Over 99 percent of the $16.948 billion of securities in our investment portfolio at year-end 2017, measured at fair 
value, are classified as Level 1 or Level 2. Financial assets that fall within Level 1 and Level 2 are priced according 
to observable data from identical or similar securities that have traded in the marketplace. Also within Level 2 are 
securities that are valued by outside services or brokers where we have evaluated and verified the pricing 
methodology and determined that the inputs are observable.

Level 3 Valuation Techniques

At December 31, 2017, total Level 3 assets were less than 1 percent of our investment portfolio measured at fair 
value. Financial assets that fall within the Level 3 hierarchy are valued based upon unobservable market inputs, 
normally because they are not actively traded on a public market. Pricing for each Level 3 security is based upon 
inputs that are market driven, including quotes from brokers or other external sources. We placed in the Level 3 
hierarchy securities for which we were unable to obtain the pricing methodology or we could not consider the price 
provided as binding. Pricing for securities classified as Level 3 could not be corroborated by similar securities priced 
using observable inputs.

Management ultimately determined the pricing for each Level 3 security that we considered to be the best exit price 
valuation. Broker quotes are obtained for thinly traded securities that subsequently fall within the Level 3 hierarchy. 
We have generally obtained and evaluated two nonbinding quotes from brokers; our investment professionals 
determine our best estimate of fair value.

Employee Benefit Pension Plan
We have a defined benefit pension plan that was modified during 2008; refer to Item 8, Note 13 of the Consolidated 
Financial Statements, for additional information. Contributions and pension costs are developed from annual 
actuarial valuations. These valuations involve key assumptions including discount rates, expected return on plan 
assets and compensation increase rates, which are updated annually. Any adjustments to these assumptions are 
based on considerations of current market conditions. Therefore, changes in the related pension costs or credits 
may occur in the future due to changes in assumptions.

Key assumptions used in developing the benefit obligation at year-end 2017 for our qualified plan were a 
3.73 percent discount rate and rates of compensation increases ranging from 2.75 percent to 3.25 percent. 
To determine the discount rate, a theoretical settlement portfolio of high-quality, rated corporate bonds was 
chosen to provide payments approximately matching the plan’s projected benefit payments. A single interest rate 
was determined, resulting in a discounted value of the plan’s benefit payments that equates to the market value 
of the selected bonds. The discount rate is reflective of current market interest rate conditions and our plan's 
liability characteristics. 

Cincinnati Financial Corporation - 2017 10-K - Page 55

 
 
 
 
 
 
 
 
 
Key assumptions used in developing the 2017 net pension expense for our qualified plan were a 4.30 percent 
discount rate, a 7.25 percent expected return on plan assets and rates of compensation increases ranging from 
2.75 percent to 3.25 percent. 

In 2017, the net pension expense was $7 million. In 2018, we expect the net pension expense to be approximately 
$3 million.

Holding all other assumptions constant, a 0.5 percentage-point decrease in the discount rate would decrease our 
2018 income before income taxes by approximately $1 million. A 0.5 percentage-point decrease in the expected 
return on plan assets would decrease our 2018 income before income taxes by approximately $2 million.

The fair value of the plan assets exceeded the accumulated benefit obligation by $23 million and $6 million at year-
end 2017 and 2016, respectively. The fair value of the plan assets were $6 million and $25 million less than the 
projected plan benefit obligation at year-end 2017 and 2016, respectively. Market conditions and interest rates 
significantly affect future assets and liabilities of the pension plan. During the first quarter of 2018, we contributed 
$5 million to our qualified plan. 

Deferred Policy Acquisition Costs
We establish a deferred asset for expenses associated with successfully acquiring property casualty and life 
insurance policies, primarily commissions, premium taxes and underwriting costs. Underlying assumptions are 
updated periodically to reflect actual experience, and we evaluate our deferred acquisition cost recoverability.

For property casualty insurance policies, deferred acquisition costs are amortized over the terms of the policies. 
These costs are principally agent commissions, premium taxes and certain underwriting costs related to successful 
contract acquisition, which are deferred and amortized into net income as premiums are earned. We assess 
recoverability of deferred acquisition costs at a level consistent with the way we acquire, service and manage 
insurance policies and measure profitability. Deferred acquisition costs track with the change in premiums. 

For life insurance policies, acquisition costs are amortized into income either in proportion to premium revenue 
recognized or in accordance with the recognition of gross profit from the contract, depending on the policy type. 
These costs are principally agent commissions and underwriting costs related to successful contract acquisition. We 
analyze our acquisition cost assumptions periodically to reflect actual experience; we evaluate our deferred 
acquisition cost for recoverability; and we regularly conduct reviews for potential premium deficiencies or loss 
recognition. Changes in the amounts or timing of estimated future profits could result in adjustments to the 
accumulated amortization of these costs.

Recent Accounting Pronouncements
Information about recent accounting pronouncements is provided in Item 8, Note 1 of the Consolidated 
Financial Statements. 

Cincinnati Financial Corporation - 2017 10-K - Page 56

 
 
 
 
 
 
 
 
Financial Results
Consolidated financial results primarily reflect the results of our five reporting segments. These segments 
are defined based on financial information we use to evaluate performance and to determine the allocation 
of assets.

•  Commercial lines insurance

•  Personal lines insurance

•  Excess and surplus lines insurance

• 

• 

Life insurance

Investments

We report as Other the noninvestment operations of the parent company and its noninsurer subsidiary, 
CFC Investment Company, and the financial results of our reinsurance assumed operations.

We measure profit or loss for our commercial lines, personal lines, excess and surplus lines and life insurance 
segments based upon underwriting results (profit or loss), which represent net earned premium less loss and 
loss expenses and underwriting expenses on a pretax basis. We also evaluate results for our consolidated property 
casualty insurance operations. That is the total of our standard market segments (commercial lines and 
personal lines), our excess and surplus lines insurance segment and our reinsurance assumed operations. 
For analysis of our consolidated property casualty insurance results, it is important to include our reinsurance 
assumed operations earned premiums, loss and loss expenses and also underwriting expenses reported as Other. 
Underwriting results and segment pretax operating income are not substitutes for net income determined in 
accordance with GAAP.

For our consolidated property casualty insurance operations as well as the insurance segments, statutory 
accounting data and ratios are key performance indicators that we use to assess business trends and to make 
comparisons to industry results, since GAAP-based industry data generally is not as readily available.

Investments held by the parent company and the investment portfolios for the insurance subsidiaries are managed 
and reported as the investments segment, separate from our underwriting business. Net investment income and net 
realized investment gains and losses for our investment portfolios are discussed in the Investments Results.

The calculations of segment data are described in more detail in Item 8, Note 18, of the Consolidated Financial 
Statements. The following sections provide analysis and discussion of results of operations for each of the 
five segments. 

Cincinnati Financial Corporation - 2017 10-K - Page 57

 
 
 
 
 
Consolidated Property Casualty Insurance Results
Earned and net written premiums for our consolidated property casualty operations grew in 2017, reflecting average 
renewal price increases, a higher level of insured exposures and strategic initiatives for targeted growth. A key 
measure of property casualty profitability is underwriting profit or loss. Our 2017 underwriting profit of $128 million 
was $114 million less than in 2016, caused in part by a $4 million unfavorable effect from a higher amount of natural 
catastrophe losses, mostly caused by severe weather. An increase in payments and reserves for losses and loss 
expenses, largely for our commercial casualty line of business, was responsible for much of the 2017 underwriting 
profit decrease, largely offsetting benefits of higher pricing, and our ongoing initiatives to improve pricing precision 
and loss experience related to claims and loss control practices. Underwriting profit trends are discussed further 
below and includes prior accident year loss experience before catastrophes during 2017 that was less favorable 
than in 2016. 

The table below highlights property casualty results, with analysis and discussion in the sections that follow. 
That analysis and discussion includes sections by segment.

Overview – Three-Year Highlights

(Dollars in millions)

Earned premiums
Fee revenues

Total revenues

Loss and loss expenses from:

Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident years catastrophe losses

Loss and loss expenses
Underwriting expenses
Underwriting profit

Ratios as a percent of earned premiums:

Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident years catastrophe losses

Loss and loss expenses
Underwriting expenses

Combined ratio

Combined ratio:

Contribution from catastrophe losses and prior years
    reserve development
Combined ratio before catastrophe losses and prior years
    reserve development

Years ended December 31,
2017
2015
2016
$ 4,722
$ 4,271
$ 4,482
11
8
10
4,733
4,279
4,492

2017-2016
2016-2015
Change % Change %
5
25
5

5
10
5

2,889
368
(91)
(28)
3,138
1,467
128

$

2,684
345
(159)
(9)
2,861
1,389
242

$

2,579
177
(168)
(16)
2,572
1,321
386

$

8
7
43
(211)
10
6
(47)

61.1%
7.8
(1.9)
(0.6)
66.4
31.1
97.5%

59.8%
7.7
(3.5)
(0.2)
63.8
31.0
94.8%

Pt. Change
1.3
0.1
1.6
(0.4)
2.6
0.1
2.7

60.4%
4.1
(3.9)
(0.4)
60.2
30.9
91.1%

97.5%

94.8%

91.1%

5.3

4.0

(0.2)

92.2%

90.8%

91.3%

2.7

1.3

1.4

4
95
5
44
11
5
(37)

Pt. Change

(0.6)
3.6
0.4
0.2
3.6
0.1
3.7

3.7

4.2

(0.5)

Performance highlights for consolidated property casualty operations include:

•  Premiums – Agency renewal written premiums rose $126 million in 2017 and represented approximately half of 
the growth in earned premiums and net written premiums that rose in each of our property casualty segments. 
The renewal premium increase was largely due to average renewal price increases and a higher level of insured 
exposures. Price increases with enhanced precision continue to benefit operating results.

New business written premiums produced through agencies increased $75 million in 2017, compared with 2016. 
Agents appointed during 2017 or 2016 produced a 2017 increase in standard lines new business of $58 million. 

Cincinnati Financial Corporation - 2017 10-K - Page 58

 
 
 
 
 
 
 
 
 
Growth initiatives also favorably affect growth in subsequent years, particularly as newer agency relationships 
mature over time. 

Net written premiums increased $54 million in 2017 from expansion of reinsurance assumed operations, known 
as Cincinnati ReSM. Cincinnati Re assumes risks through reinsurance treaties and in some cases cedes part of 
the risk and related premiums to one or more unaffiliated reinsurance companies through transactions known as 
retrocessions. In 2017, earned premiums for Cincinnati Re totaled $107 million.

Other written premiums consist primarily of premiums ceded to reinsurers as part of our ceded reinsurance 
program and in total contributed $5 million more in 2017 to net written premiums than in 2016. An increase in 
ceded premiums, other than Cincinnati Re premiums, reduced net written premium growth by $2 million in 2017, 
compared with 2016.

The table below analyzes premium revenue components and trends. 

(Dollars in millions)

Agency renewal written premiums
Agency new business written premiums
Cincinnati Re net written premiums
Other written premiums
Net written premiums
Unearned premium change

Earned premiums

Years ended December 31,
2015
2016

2017

$

$

4,198
626
125
(109)
4,840
(118)
4,722

$

$

4,072
551
71
(114)
4,580
(98)
4,482

$

$

3,925
532
33
(129)
4,361
(90)
4,271

2017-2016
2016-2015
Change % Change %
4
4
115
12
5
(9)
5

3
14
76
4
6
(20)
5

•  Combined ratio – The 2017 combined ratio increased 2.7 percentage points compared with 2016, including a 

0.3 percentage-point decrease in the ratio for natural catastrophe losses. The 2017 ratio for current accident year 
losses and loss expenses before catastrophes increased by 1.3 percentage points, in part due to large losses 
and the corresponding ratios for new losses above $1 million described below, and partially offset what we 
believe are improvements to some of our loss experience due to recent-year initiatives to improve pricing 
precision and claims and loss control practices. The remainder of the 2017 combined ratio increase included 
1.6 percentage-points less benefit in the ratio for prior accident year losses and loss expenses before 
catastrophes. We further discuss ratios related to reserve development in the sections that follow the Catastrophe 
Losses Incurred table below.

Our statutory combined ratio was 97.2 percent in 2017 compared with 94.5 percent in 2016 and 90.6 percent in 
2015. The estimated statutory combined ratio for the property casualty industry, with the industry’s ratio excluding 
its mortgage and financial guaranty lines of business, was 105.1 percent in 2017, 100.9 percent in 2016 and 
98.3 percent in 2015. The contribution of catastrophe losses to our statutory combined ratio was 7.2 percentage 
points in 2017, 7.5 percentage points in 2016 and 3.7 percentage points in 2015, compared with industry 
estimates of 8.8, 4.7 and 3.5 percentage points, respectively. Components of the combined ratio are 
discussed below.

Catastrophe loss trends are an important factor in assessing trends for overall underwriting results. Our 10-year 
historical annual average contribution of catastrophe losses to the combined ratio was 6.8 percentage points at 
December 31, 2017. Our five-year average was 5.7 percentage points. 

The following table shows catastrophe losses incurred for the past three calendar years, net of reinsurance, as well 
as the effect of loss development on prior period catastrophe reserves. We individually list declared catastrophe 
events for which our incurred losses reached or exceeded $10 million. Included in all other 2017 catastrophes for 
Cincinnati Re is approximately $8 million for estimated assumed losses in total for wildfires in California and 
approximately $8 million in aggregate for other international catastrophe events, including Hurricane Maria.

Cincinnati Financial Corporation - 2017 10-K - Page 59

 
 
 
Catastrophe Losses Incurred

(Dollars in millions, net of reinsurance)

Dates

2017

Events

Regions

Commercial

Personal

lines

lines

Excess
and
surplus
lines

Cincinnati

Re

Total

$

— $

— $

$

159

$

135

$

$

— $

— $

$

20

26

19

8

14

3

4

7

18

5

14

6

38

(23)

23

11

9

15

1

10

15

3

1

2

18

4

27

(4)

$

5

48

8

17

17

9

12

10

7

22

25

7

39

7

—

4

8

11

2

3

—

5

23

20

3

27

Feb. 28-Mar. 1

Flood, hail, wind

Midwest, South

$

Mar. 6-9

Flood, hail, wind

Midwest, Northeast, South

Mar. 21-22

Flood, hail, wind

South

Apr. 4-6

May 8-11

Flood, hail, wind

Midwest, South

Flood, hail, wind

Midwest, South, West

May 15-18

Flood, hail, wind

Midwest, Northeast, South

Jun. 11

Jun. 16-19

Jun. 27-29

Flood, hail, wind

Midwest

Flood, hail, wind

Midwest, Northeast, South

Flood, hail, wind

Midwest

Aug. 25-Sep. 1

Flood, hail, wind

Sep. 6-12

Nov. 5-6

Flood, hail, wind

Flood, hail, wind

Midwest

South

South

All other 2017 catastrophes

Development on 2016 and prior catastrophes

Calendar year incurred total

2016

Apr. 2-3

Apr. 10-15

Apr. 25-28

Hail, wind

Midwest, Northeast, South

$

Flood, hail, wind

South

Flood, hail, wind

Midwest, South

Apr. 29-May 3

Flood, hail, wind

Midwest, South

May 7-10

May 11-12

May 21-28

Jul. 28-29

Sep. 19-23

Oct. 6-9

Flood, hail, wind

Midwest, South, West

Flood, hail, wind

Midwest, South

Flood, hail, wind

Midwest, South, West

Flood, hail, wind

West

Flood, hail, wind

Midwest

Flood, wind

Nov. 28-30

Fire

Nov. 28-Dec. 1

Flood, hail, wind

All other 2016 catastrophes

South

South

South

Development on 2015 and prior catastrophes

Calendar year incurred total

2015

Feb. 16-27

Apr. 7-10

Apr. 18-20

Jul. 12-14

Freezing, ice, snow, 
wind

Midwest, Northeast, South

Flood, hail, wind

Midwest, South

Flood, hail, wind

Midwest, South

Flood, hail, wind

Midwest, South

All other 2015 catastrophes

Development on 2014 and prior catastrophes

Calendar year incurred total

$

$

Cincinnati Financial Corporation - 2017 10-K - Page 60

—

—

—

—

—

—

—

—

1

—

1

—

2

—

—

—

—

—

—

—

—

10

19

—

16

(1)

$

44

$

1

—

—

—

—

—

—

—

—

1

—

1

—

3

$

—

—

—

—

—

—

—

—

3

—

—

—

—

3

43

37

28

23

15

13

19

10

19

17

52

10

82

(28)

340

12

49

12

25

28

11

15

10

12

48

46

10

67

44

21

10

12

90

(16)

161

(5)

(4)

221

$

109

$

(9)

$

336

35

$

7

4

5

54

(12)

9

14

6

7

35

(3)

$

— $

— $

—

—

—

1

(1)

—

—

—

—

—

$

93

$

68

$

— $

— $

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Property Casualty Insurance Loss and Loss Expenses

Loss and loss expenses include both net paid losses and reserve changes for unpaid losses as well as the 
associated loss expenses. For all property casualty lines of business in aggregate, net loss and loss expense 
reserves at December 31, 2017, were $295 million higher than at year-end 2016, including $192 million for incurred 
but not reported (IBNR) reserves. The $295 million reserve increase raised year-end 2017 net loss and loss 
expense reserves by 6 percent, compared with a 5 percent increase in 2017 earned premiums. 

For our commercial casualty line of business in 2017, we experienced a rising trend in paid losses and loss 
expenses that was more than we expected. As a result, we increased our actuarial best estimates of ultimate loss 
and loss expense ratios at the end of 2017, compared with year-end 2016. Net loss and loss expense reserves at 
December 31, 2017, for our commercial casualty line of business was $126 million higher than at year-end 2016. 
The IBNR portion of the reserve increase was $98 million.  

Most of the incurred losses and loss expenses shown in the consolidated property casualty insurance results three-
year highlights table are for the respective current accident years, with reserve development on prior accident years 
shown separately. Since less than half of our consolidated property casualty current accident year incurred losses 
and loss expenses represents net paid amounts, the majority represents reserves for our estimate of ultimate 
losses and loss expenses. These reserves develop over time, and we re-estimate previously reported reserves as 
we learn more about the development of the related claims. The table below illustrates that development. 
For example, the 67.5 percent accident year 2016 loss and loss expense ratio reported as of December 31, 2016, 
developed favorably by 1.0 percentage points to 66.5 percent due to claims settling for less than previously 
estimated, or due to updated reserve estimates for unpaid claims, as of December 31, 2017. Accident years 2016 
and 2015 have both developed favorably, as indicated by the progression over time for the ratios in the table.

(Dollars in millions)
Accident year loss and loss expenses incurred and ratios to earned premiums:

Accident year:

as of December 31, 2017
as of December 31, 2016
as of December 31, 2015

2017

2016

2015

$

3,257

$

$

2,979
3,029

2,654
2,664
2,756

2017
68.9%

2016
66.5%
67.5

2015
62.1%
62.4
64.5

Catastrophe loss trends, discussed above, accounted for some of the movement in the current accident year loss 
and loss expense ratio for 2017, compared with 2016. Catastrophe losses added 7.8 percentage points in 2017, 
7.7 points in 2016 and 4.1 points in 2015 to the respective consolidated property casualty current accident year loss 
and loss expense ratios in the table above.

The 61.1 percent ratio for current accident year loss and loss expenses before catastrophe losses for 
2017 increased 1.3 percentage points compared with the 59.8 percent accident year 2016 ratio measured as of 
December 31, 2016. Contributors to the increase included more current accident year losses of $1 million or more 
per claim, shown in the table below.

Reserve development on prior accident years continued to net to a favorable amount in 2017, and was primarily
due to less-than-anticipated loss emergence on known claims. We recognized $119 million of favorable 
development in 2017, compared with $168 million in 2016 and $184 million in 2015. Of the $49 million decrease in 
2017, compared with 2016, $31 million was attributable to our commercial casualty line of business. Approximately 
73 percent of our net favorable reserve development on prior accident years recognized during 2017 occurred in 
our commercial property and workers’ compensation lines of business. In 2016, our commercial casualty, 
commercial property and workers' compensation lines of business were responsible for approximately 70 percent of 
the favorable reserve development. As discussed in Liquidity and Capital Resources, Property Casualty Loss and 
Loss Expense Obligations and Reserves, Property Casualty Insurance Development of Estimated Reserves by 
Accident Year, commercial casualty and workers' compensation are considered long-tail lines with the potential for 
revisions inherent in estimating reserves. Favorable development recognized during 2015 was primarily from our 
commercial casualty and workers’ compensation lines of business. Development by accident year is further 
discussed in Liquidity and Capital Resources, Property Casualty Insurance Development of Estimated Reserves by 
Accident Year.

Cincinnati Financial Corporation - 2017 10-K - Page 61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Property Casualty Insurance Losses by Size

(Dollars in millions, net of reinsurance)

Current accident year losses greater than $5,000,000

$

2017

Years ended December 31,
2015
2016
29
26

45

$

$

Current accident year losses $1,000,000-$5,000,000

Large loss prior accident year reserve development

Total large losses incurred

Losses incurred but not reported

Other losses excluding catastrophe losses

Catastrophe losses

Total losses incurred

Ratios as a percent of earned premiums:

Current accident year losses greater than $5,000,000

Current accident year losses $1,000,000-$5,000,000

Large loss prior accident year reserve development

Total large loss ratio

Losses incurred but not reported
Other losses excluding catastrophe losses
Catastrophe losses
Total loss ratio

2017-2016
2016-2015
Change % Change %
(10)
15

15

73

212

51

308

54

1,903

327

185
(6)
205

164

1,699

327

161

27

217

70

1,682

156

$ 2,592

$ 2,395

$ 2,125

nm

50

(67)

12

0

8

  Pt. Change

1.0%

4.5

1.0
6.5
1.1
40.3
7.0
54.9%

0.6%

4.1
(0.1)
4.6
3.7
37.8
7.3
53.4%

0.7%

3.8

0.6
5.1
1.6
39.5
3.6
49.8%

0.4

0.4

1.1
1.9
(2.6)
2.5
(0.3)
1.5

nm
(6)
134

1

110

13

Pt. Change
(0.1)
0.3
(0.7)
(0.5)
2.1
(1.7)
3.7
3.6

In 2017, total large losses incurred increased by $103 million, or 50 percent, net of reinsurance. The corresponding 
ratio increased 1.9 percentage points. Our analysis of large losses incurred indicated no unexpected concentration 
of these losses and reserve increases by geographic region, policy inception, agency or field marketing territory. 
We believe the inherent volatility of aggregate loss experience for our portfolio of larger policies is greater than that 
of our portfolio of smaller policies, and we continue to monitor the volatility in addition to general inflationary trends 
in loss costs.

Cincinnati Financial Corporation - 2017 10-K - Page 62

 
 
 
 
 
Consolidated Property Casualty Insurance Underwriting Expenses

(Dollars in millions)

Commission expenses
Other underwriting expenses
Policyholder dividends

Total underwriting expenses

Ratios as a percent of earned premiums:

Commission expenses
Other underwriting expenses
Policyholder dividends

Total underwriting expense ratio

$

Years ended December 31,
2015
2016
792
819
514
555
15
15
$ 1,321
$ 1,389

2017
866
587
14
$ 1,467

$

$

2017-2016
2016-2015
Change % Change %
3
8
0
5

6
6
(7)
6

18.3%
12.5
0.3

31.1%

18.3%
12.4
0.3
31.0%

  Pt. Change
0.0
0.1
0.0

0.1

18.5%
12.1
0.3
30.9%

Pt. Change
(0.2)
0.3
0.0
0.1

Consolidated property casualty commission expenses rose $47 million, or 6 percent, in 2017, with profit-sharing 
commissions for agencies increasing by $5 million. Commission expenses as a percent of earned premiums 
resulted in a 2017 ratio that matched 2016. The 2017 ratio for other underwriting expenses increased by 
0.1 percentage-point compared with 2016, as earned premiums rose at a pace slightly less than other 
underwriting expenses. During 2017, we continued to carefully manage expenses while also making strategic 
investments that include enhancement of underwriting expertise, such as personal lines staff additions to support 
high net worth market expansion. 

Commission expenses include our profit-sharing commissions, which are primarily based on one-year and three-
year profitability of an agency’s business. The aggregate profit trend for agencies that earn these profit-based 
commissions can differ from the aggregate profit trend for all agencies reflected in our consolidated property 
casualty results. 

Salaries, benefits and payroll taxes for our associates account for approximately half of our property casualty other 
underwriting expenses. Most of our associates either provide direct service to the property casualty portion of our 
agencies’ businesses or provide support to those associates. 

Discussions below of our property casualty insurance segments provide additional details about our results.

Cincinnati Financial Corporation - 2017 10-K - Page 63

 
 
 
 
 
 
 
Commercial Lines Insurance Results

Overview – Three-Year Highlights

(Dollars in millions)

Earned premiums
Fee revenues

Total revenues

Loss and loss expenses from:

Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident years catastrophe losses

Loss and loss expenses
Underwriting expenses
Underwriting profit

Ratios as a percent of earned premiums:

Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident years catastrophe losses

Loss and loss expenses
Underwriting expenses

Combined ratio

Combined ratio:

Contribution from catastrophe losses and prior years
    reserve development
Combined ratio before catastrophe losses and prior years
    reserve development

Years ended December 31,

2017-2016

2016-2015

2017
$ 3,165
5
3,170

1,933
182
(50)
(23)
2,042
1,009
119

$

2016
$ 3,089
5
3,094

2015
$ 2,996
4
3,000

Change % Change %
3
25
3

2
0
2

1,831
226
(124)
(5)
1,928
982
184

$

1,757
105
(142)
(12)
1,708
947
345

$

6
(19)
60
(360)
6
3
(35)

4
115
13
58
13
4
(47)

61.1%
5.7
(1.6)
(0.7)
64.5
31.9
96.4%

59.3%
7.3
(4.0)
(0.2)
62.4
31.8
94.2%

  Pt. Change
1.8
(1.6)
2.4
(0.5)
2.1
0.1
2.2

58.6%
3.5
(4.7)
(0.4)
57.0
31.6
88.6%

Pt. Change
0.7
3.8
0.7
0.2
5.4
0.2
5.6

96.4%

94.2%

88.6%

3.4

3.1

(1.6)

93.0%

91.1%

90.2%

2.2

0.3

1.9

5.6

4.7

0.9

Performance highlights for the commercial lines insurance segment include:

•  Premiums – Earned premiums and net written premiums rose in 2017, primarily due to a $48 million increase in 
renewal written premiums that continued to include a price increase for an average policy. New business written 
premiums in 2017 increased $25 million, or 7 percent, compared with 2016. The increase was driven by 
production from agencies appointed since the beginning of 2016. 

•  Combined ratio – The 2017 combined ratio increased 2.2 percentage points compared with 2016, including a 

2.1 percentage-point decrease in the ratio for natural catastrophe losses. The 2017 ratio for current accident year 
losses and loss expenses before catastrophes increased by 1.8 percentage points, including 0.4 points from 
more current accident year losses of $1 million or more per claim, shown in the table below. Development on 
prior accident years’ loss and loss expense reserves before catastrophes during 2017 was 2.4 percentage 
points less favorable than in 2016, including 3.1 points from paid losses and loss expenses.

Our largest commercial line of business, commercial casualty, drove the paid component of the increase in 
the commercial lines segment ratio for loss and loss expenses from prior accident years before catastrophe 
losses, reflecting paid losses emerging at levels higher than we previously expected. Despite a significant 
increase in prior accident year paid losses, our commercial casualty 2017 loss and loss expense ratio remained 
below 64 percent, indicating an underwriting profit of approximately $40 million once underwriting expenses 
are considered.

As discussed in Critical Accounting Estimates, Property Casualty Insurance Loss and Loss Expense Reserves, 
stable historical paid loss patterns are a key assumption used to make projections necessary for estimating IBNR 
reserves. During 2017, we observed paid losses or re-estimates of case reserves emerging at levels higher than 

Cincinnati Financial Corporation - 2017 10-K - Page 64

 
 
 
 
 
 
 
 
 
expected for commercial casualty. Considering that new data at December 31, 2017, we estimated commercial 
casualty IBNR reserves for accident year 2017 at levels more likely to be adequate, $47 million higher than 
accident year 2016 estimates at the end of 2016. The increase in IBNR reserves for commercial casualty was 
largely responsible for the 1.8 percentage-point increase in the commercial lines ratio for current accident year 
losses and loss expenses before catastrophes.

Commercial auto, representing 20 percent of 2017 earned premiums for our commercial lines insurance 
segment, was the only major line of business in that segment with a 2017 total loss and loss expense ratio 
significantly higher than we desired. During 2017, our commercial auto policies experienced average renewal 
estimated price percentage increases near the low end of the high-single-digit range, which we believe will help 
improve future profitability. We also continued to improve premium rate classification and use of other rating 
variables in risk selection and pricing. 

Pricing precision and other initiatives to improve commercial lines underwriting profitability complement our 
business practices that continue to leverage the local presence of our field staff. Field marketing representatives 
meet with local agencies to assess each risk, determine limits of insurance and establish appropriate terms and 
conditions. They continue to underwrite new business while field loss control, machinery and equipment and 
claims representatives continue to conduct on-site inspections. Field claims representatives also assist 
underwriters by preparing full reports on their first-hand observations of risk quality.

Our commercial lines statutory combined ratio was 96.2 percent in 2017, compared with 93.9 percent in 2016 and 
88.3 percent in 2015. The estimated commercial lines combined ratio for the industry was 103.5 percent in 2017, 
99.6 percent in 2016 and 97.5 percent in 2015. The industry’s ratio excludes its mortgage and financial guaranty 
lines of business. The contribution of catastrophe losses to our commercial lines statutory combined ratio was 
5.0 percentage points in 2017, 7.1 percentage points in 2016 and 3.1 percentage points in 2015, compared with 
industry estimates of 7.0, 2.9 and 2.1 percentage points, respectively.

Commercial Lines Insurance Premiums

(Dollars in millions)

Agency renewal written premiums
Agency new business written premiums
Other written premiums
Net written premiums
Unearned premium change

Earned premiums

Years ended December 31,
2015
2016

2017

$

$

2,880
397
(75)
3,202
(37)
3,165

$

$

2,832
372
(82)
3,122
(33)
3,089

$

$

2,756
365
(96)
3,025
(29)
2,996

2017-2016
2016-2015
Change % Change %
3
2
15
3
(14)
3

2
7
9
3
(12)
2

We continue to refine our use of predictive analytics tools to improve pricing precision as we further segment 
commercial lines policies, emphasizing identification and retention of policies we believe have relatively stronger 
price adequacy. These tools better align individual insurance policy pricing to risk attributes, providing our 
underwriters with enhanced abilities to target profitability and to discuss pricing impacts with agency personnel. 
We also continue to leverage our local relationships with agents through the efforts of our teams that work closely 
with them. We believe our field focus is unique and has several advantages, including providing us with quality 
intelligence on local market conditions. We seek to maintain appropriate pricing discipline for both new and renewal 
business as management continues to emphasize the importance of our agencies and underwriters assessing 
account quality to make careful decisions on a case-by-case basis whether to write or renew a policy. Premium rate 
credits may be used to retain renewals of quality business and to earn new business, but we do so selectively in 
order to avoid commercial accounts that we believe have insufficient profit margins.

Our 2 percent increase in 2017 agency renewal written premiums included higher average pricing. We measure 
average changes in commercial lines renewal pricing as the rate of change in renewal premium for the new policy 
period compared with the premium for the expiring policy period, assuming no change in the level of insured 
exposures or policy coverage between those periods for respective policies. In 2017, our standard commercial lines 
policies averaged an estimated pricing change at a percentage in the low-single-digit range, slightly higher than in 
2016. Our average commercial lines pricing change includes the flat pricing effect of certain coverages within 
package policies written for a three-year term that were in force but did not expire during the period being 

Cincinnati Financial Corporation - 2017 10-K - Page 65

 
 
 
measured. Therefore, the average commercial lines pricing change we report reflects a blend of policies that did not 
expire and other policies that did expire during the measurement period. 

For only those commercial lines policies that did expire and were then renewed during 2017, we estimate 
that the average price increase was near the high end of the low-single-digit range, slightly higher in that range 
than full-year 2016. During 2017, we continued to further segment our commercial lines policies, emphasizing 
identification and retention of policies we believed had relatively stronger price adequacy. Conversely, we continued 
to seek more aggressive renewal terms and conditions on policies we believed had relatively weaker pricing, in turn 
retaining fewer of those policies.  

Changes in the economy can affect insured exposures that directly relate to premium amounts charged for some 
policies. For commercial accounts, we usually calculate initial estimates for general liability premiums based on 
estimated sales or payroll volume, while we calculate workers’ compensation premiums based on estimated payroll 
volume. A change in sales or payroll volume generally indicates a change in demand for a business’s goods or 
services, as well as a change in its exposure to risk. Policyholders who experience sales or payroll volume changes 
due to economic factors may also have other exposures requiring insurance, such as commercial auto or 
commercial property. Premium levels for these other types of coverages generally are not linked directly to sales or 
payroll volumes.

Premiums resulting from audits of actual sales or payrolls that confirmed or adjusted initial premium estimates have 
had a mixed effect on premium trends in recent years. On an earned premium basis for our commercial lines 
insurance segment, audits contributed negative $7 million to the $77 million earned premiums increase in 2017, 
negative $5 million to the $93 million earned premiums increase in 2016 and $23 million to the $140 million earned 
premiums increase in 2015. On a net written premium basis, audits contributed negative $5 million to the 
$81 million net written premiums increase in 2017, negative $1 million to the $97 million net written premiums 
increase in 2016 and $20 million to the $103 million net written premiums increase in 2015. These net written 
premium amounts are included with agency renewal written premiums in the Commercial Lines Insurance 
Premiums table above.

In 2017, our commercial lines new business premiums written by our agencies increased $25 million, or 7 percent, 
compared with 2016. New business premium volume in recent years has been significantly influenced by new 
agency appointments. Agencies appointed since the beginning of 2016 produced commercial lines new business 
written premiums of $36 million, in aggregate, during 2017, up $28 million from what they produced during 2016. 
All other agencies contributed the remaining $361 million, down $3 million from the $364 million they produced 
in 2016.

For new business, our field associates are frequently in our agents’ offices to: help judge the quality of each 
account; emphasize the Cincinnati value proposition; call on sales prospects with those agents; carefully evaluate 
risk exposure; and provide their best quotes. Some of our new business comes from accounts that are not new to 
the agent. We believe these seasoned accounts tend to be priced more accurately than business that is new to us 
and the agency. As we appoint new agencies who choose to move accounts to us, we report these accounts as 
new business to us.

Other written premiums primarily consist of premiums that are ceded to reinsurers and that lower our net written 
premiums. An increase in ceded premiums reduced net written premium growth by $1 million for 2017, compared 
with 2016. 

Cincinnati Financial Corporation - 2017 10-K - Page 66

 
 
Commercial Lines Insurance Loss and Loss Expenses

Loss and loss expenses include both net paid losses and reserve changes for unpaid losses as well as the 
associated loss expenses. For our commercial casualty and commercial auto lines of business in 2017, we 
experienced higher volumes in paid losses and loss expenses than we expected for certain accident years. As a 
result, we increased our actuarial best estimate of ultimate loss and loss expense ratios for a number of accident 
years within those lines at year-end 2017, compared with year-end 2016. Net loss and loss expense reserves for 
commercial casualty at December 31, 2017, were $126 million, or 7 percent, higher than at year-end 2016. The 
IBNR portion of the reserve increase was $99 million. Net loss and loss expense reserves for commercial auto at 
December 31, 2017, were $83 million, or 15 percent, higher than at year-end 2016. The IBNR portion of the reserve 
increase was $55 million. 

Most of the incurred losses and loss expenses shown in the commercial lines insurance segment three-year 
highlights table are for the respective current accident years, with reserve development on prior accident years 
shown separately. Since less than half of our commercial lines insurance segment current accident year incurred 
losses and loss expenses represents net paid amounts, the majority represents reserves for our estimate of 
ultimate losses and loss expenses. These reserves develop over time, and we re-estimate previously reported 
reserves as we learn more about the development of the related claims. The table below illustrates that 
development. For example, the 66.6 percent accident year 2016 loss and loss expense ratio reported as of 
December 31, 2016, developed favorably by 1.1 percentage points to 65.5 percent due to claims settling for less 
than previously estimated, or due to updates to reserve estimates for unpaid claims, as of December 31, 2016. 
Accident years 2016 and 2015 for the commercial lines insurance segment have both developed favorably, as 
indicated by the progression over time of the ratios in the table.

(Dollars in millions)
Accident year loss and loss expenses incurred and ratios to earned premiums:

Accident year:

as of December 31, 2017
as of December 31, 2016
as of December 31, 2015

2017

2016

2015

$

2,115

$

$

2,023
2,057

1,793
1,797
1,862

2017
66.8%

2016
65.5%
66.6

2015
59.9%
60.0
62.1

Catastrophe losses, as discussed in Consolidated Property Casualty Insurance Results, explain some of the 
movement in the current accident year loss and loss expense ratio for accident year 2017, compared with 2016. 
Catastrophe losses added 5.7 percentage points in 2017, 7.3 points in 2016 and 3.5 points in 2015 to the 
respective commercial lines current accident year loss and loss expense ratios in the table above.

The 61.1 percent ratio for current accident year loss and loss expenses before catastrophe losses for 
2017 increased 1.8 percentage points compared with the 59.3 percent accident year 2016 ratio measured as of 
December 31, 2016. Higher commercial casualty IBNR reserves in 2017, noted above, contributed to the 
increase. Large losses, described below, and the corresponding ratios for new losses above $1 million, 
contributed a 0.4 percentage-point increase to the 2017 ratio. Those unfavorable contributions offset the favorable 
effects from initiatives, such as those to improve pricing precision and loss experience related to claims and loss 
control practices.

Commercial lines reserve development on prior accident years of $73 million in 2017 continued to net to a favorable 
amount, but provided a smaller benefit than the $129 million recognized in 2016. The $56 million net decrease in 
2017 included $31 million from our commercial casualty line of business. Most of our commercial lines net favorable 
reserve development on prior accident years recognized during 2017 occurred in our commercial property and 
workers’ compensation lines of business, with workers' compensation representing 74 percent. Favorable 
development recognized during 2016 was mostly from our commercial casualty, commercial property and workers’ 
compensation lines of business. Favorable development recognized during 2015 was mostly from our commercial 
casualty and workers’ compensation lines of business. Development by accident year and other trends for 
commercial lines loss and loss expenses and the related ratios are further discussed in Liquidity and Capital 
Resources, Property Casualty Insurance Development of Estimated Reserves by Accident Year.

Cincinnati Financial Corporation - 2017 10-K - Page 67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Commercial Lines Insurance Losses by Size

(Dollars in millions, net of reinsurance)

Current accident year losses greater than $5,000,000

$

Current accident year losses $1,000,000-$5,000,000

Large loss prior accident year reserve development

Total large losses incurred

Losses incurred but not reported

Other losses excluding catastrophe losses

Catastrophe losses

Total losses incurred

Ratios as a percent of earned premiums:

Current accident year losses greater than $5,000,000

Current accident year losses $1,000,000-$5,000,000

Large loss prior accident year reserve development

Total large loss ratio

Losses incurred but not reported
Other losses excluding catastrophe losses
Catastrophe losses
Total loss ratio

2017

Years ended December 31,
2015
2016
29
26

39

$

$

166

47

252

61

1,184

150

162

2

190

125

1,055

214

112

25

166

51

1,076

88

$ 1,647

$ 1,584

$ 1,381

2017-2016
2016-2015
Change % Change %

50

2

nm

33
(51)
12
(30)
4

(10)
45
(92)
14

145
(2)
143

15

1.2%

5.3

1.5
8.0
1.9
37.4
4.7
52.0%

0.8%

5.3

0.1
6.2
4.0
34.2
6.9
51.3%

  Pt. Change
0.4

1.0%

3.7

0.8
5.5
1.7
35.9
3.0
46.1%

0.0

1.4
1.8
(2.1)
3.2
(2.2)
0.7

Pt. Change
(0.2)
1.6
(0.7)
0.7
2.3
(1.7)
3.9
5.2

In 2017, total large losses incurred increased by $62 million, or 33 percent, net of reinsurance. The corresponding 
ratio increased 1.8 percentage points. The 2017 increases on both a dollar and ratio basis were primarily due to 
higher amounts for our commercial casualty and commercial property lines of business. In 2016, total large losses 
incurred and the corresponding ratio were higher than in 2015, also largely due to higher amounts of large losses 
for our commercial casualty and commercial property lines of business. Our analysis indicated no unexpected 
concentration of these losses and reserve increases by geographic region, policy inception, agency or field 
marketing territory. We believe the inherent volatility of aggregate loss experience for our portfolio of larger policies 
is greater than that of our portfolio of smaller policies, and we continue to monitor the volatility in addition to general 
inflationary trends in loss costs.

Cincinnati Financial Corporation - 2017 10-K - Page 68

 
 
 
 
 
Commercial Lines Insurance Underwriting Expenses

(Dollars in millions)

Commission expenses
Other underwriting expenses
Policyholder dividends

Total underwriting expenses

Ratios as a percent of earned premiums:

Commission expenses
Other underwriting expenses
Policyholder dividends

Total underwriting expense ratio

$

Years ended December 31,
2015
2016
550
565
382
402
15
15
947
982

2017
577
418
14
$ 1,009

$

$

$

$

18.2%
13.3
0.4
31.9%

18.3%
13.0
0.5
31.8%

18.4%
12.7
0.5
31.6%

2017-2016
2016-2015
Change % Change %
3
5
0
4
Pt. Change

2
4
(7)
3
  Pt. Change
(0.1)
0.3
(0.1)
0.1

(0.1)
0.3
0.0
0.2

Commercial lines commission expenses as a percent of earned premiums decreased slightly in 2017, compared 
with 2016, reflecting a decrease in the ratio for agency commissions other than profit sharing. The ratio for 2016 
decreased slightly compared with 2015, reflecting a decrease in the ratio for agency profit-sharing commissions. 
In 2017, other underwriting expenses as a percent of earned premiums increased compared with 2016, as strategic 
investments that include enhancement of underwriting expertise offset the favorable effects of higher earned 
premiums and ongoing expense management efforts. In 2016, the ratio rose similarly, compared with 2015. 

Commercial Lines Insurance Outlook 

Net written premiums for the commercial lines industry in 2018 may grow approximately 1 percent, according to 
A.M. Best projections, with the industry statutory combined ratio estimated at approximately 101 percent, excluding 
its mortgage and financial guaranty lines of business. Over the past several years, renewal and new business 
pricing has experienced significant competitive pressure, reinforcing the need for more pricing analytics and careful 
risk selection. While competition remains intense, industrywide commercial lines market pricing turned positive 
toward the end of 2011 and continued to firm for a period of time, according to several industry surveys. Average 
renewal pricing for our commercial lines insurance segment generally followed a similar trend. Commentary 
regarding the commercial lines market within the property casualty insurance industry indicates commercial lines 
pricing in 2018 may be generally similar to 2017. Despite challenging market conditions from strong competition, we 
believe we can manage our business and execute strategic initiatives to offset market pressures to some extent 
and profitably grow our commercial lines insurance segment.

We intend to keep marketing our products to a broad range of business classes with a package approach, 
while also continuing to improve our pricing precision and further segmenting among commercial lines policies. 
We intend to maintain our underwriting selectivity and carefully manage our rate levels as well as our programs that 
seek to accurately match exposures with appropriate premiums. We will continue to evaluate each risk individually 
and to make decisions about rates, the use of three-year commercial policies and other policy conditions on a case-
by-case basis, even in lines and classes of business that are under competitive pressure. For our commercial auto 
line of business, we will continue to improve premium rate classification and the use of other rating variables in risk 
selection and pricing. We believe that our initiatives to improve pricing precision and lower loss costs will continue 
to benefit commercial lines profitability during 2017, and that recent-year premium growth initiatives will continue to 
grow commercial lines premiums at a rate exceeding the industry.

Cincinnati Financial Corporation - 2017 10-K - Page 69

 
 
 
 
 
 
Personal Lines Insurance Results

Overview – Three-Year Highlights

(Dollars in millions)

Earned premiums
Fee revenues

Total revenues

Loss and loss expenses from:

Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident years catastrophe losses

Loss and loss expenses
Underwriting expenses
Underwriting loss

Ratios as a percent of earned premiums:

Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident years catastrophe losses

Loss and loss expenses
Underwriting expenses

Combined ratio

Years ended December 31,
2015
2016
$ 1,097
$ 1,161
3
4
1,100
1,165

2017
$ 1,241
5
1,246

2017-2016
2016-2015
Change % Change %
6
33
6

7
25
7

793
139
(10)
(4)
918
360
(32)

$

731
113
—
(4)
840
337
(12)

$

713
71
8
(3)
789
323
(12)

$

8
23
nm
0
9
7
(167)

64.0%
11.2
(0.9)
(0.3)
74.0
29.0
103.0% 101.4%

63.0%
9.7
0.0
(0.3)
72.4
29.0

Pt. Change
1.0
1.5
(0.9)
0.0
1.6
0.0
1.6

64.9%
6.5
0.8
(0.3)
71.9
29.4
101.3%

3
59
(100)
(33)
6
4
0

Pt. Change

(1.9)
3.2
(0.8)
0.0
0.5
(0.4)
0.1

0.1

2.4

(2.3)

Combined ratio:

103.0% 101.4%

101.3%

Contribution from catastrophe losses and prior years
    reserve development

Combined ratio before catastrophe losses and prior years
    reserve development

10.0

9.4

7.0

93.0%

92.0%

94.3%

1.6

0.6

1.0

Performance highlights for the personal lines insurance segment include:

•  Premiums – Earned premiums and net written premiums continued to grow in 2017, largely due to higher renewal 
written premiums that included price increases. Renewal written premiums rose $57 million, or 5 percent, in 2017, 
compared with 2016.

•  Combined ratio – The 2017 combined ratio rose 1.6 percentage points, compared with 2016, driven by a 

1.5 percentage-point increase in the ratio for 2017 natural catastrophe losses. The total large loss ratio for losses 
of $1 million or more per claim, shown in the table below, increased by 3.1 percentage points, largely due to 
higher losses for homeowner claims and personal umbrella claims related to auto accidents.  

Personal auto, representing 47 percent of 2017 earned premiums for our personal lines insurance segment, was 
the only major line of business in that segment with a 2017 total loss and loss expense ratio significantly 
higher than we desired. During 2017, our personal auto policies experienced estimated premium rate increases 
averaging near the low end of the high-single-digit range. We believe the rate increases and other actions to 
improve pricing precision and reduce loss costs will improve future profitability. A similar approach was used to 
improve the total loss and loss expense ratio for our homeowner line of business to a satisfactory result in recent 
years.

We have increased our pricing precision and implemented numerous rate increases in recent years to improve 
our personal lines insurance segment results. In addition, we have made greater use of higher minimum loss 
deductibles and enhanced our property inspection processes to verify condition and insurance to value. We have 
worked to improve our geographic diversification by expanding our personal lines operation to several states less 
prone to catastrophes. 

Cincinnati Financial Corporation - 2017 10-K - Page 70

 
 
 
 
 
 
 
 
 
 
Our personal lines statutory combined ratio was 102.4 percent in 2017, up from 100.8 percent in 2016 and 
100.0 percent in 2015. By comparison, the estimated industry personal lines combined ratio was 104.9 percent 
in 2017, 102.5 percent in 2016 and 99.6 percent in 2015. Our concentration of business in areas affected by 
catastrophe events contributed to recent-year results that differed from the overall industry, an issue we are 
addressing in part through gradual geographic expansion. The contribution of catastrophe losses to our 
personal lines statutory combined ratio was 10.9 percentage points in 2017, 9.4 percentage points in 2016 
and 6.2 percentage points in 2015, compared with industry estimates of 8.5, 5.8 and 4.8 percentage points, 
respectively.

Personal Lines Insurance Premiums

(Dollars in millions)

Agency renewal written premiums
Agency new business written premiums
Other written premiums
Net written premiums
Unearned premium change

Earned premiums

Years ended December 31,
2016

2015

2017

$

$

1,156
161
(23)
1,294
(53)
1,241

$

$

1,099
122
(23)
1,198
(37)
1,161

$

$

1,041
111
(24)
1,128
(31)
1,097

2017-2016
2016-2015
Change % Change %
6
10
4
6
(19)
6

5
32
0
8
(43)
7

Personal lines insurance is a strategic component of our overall relationship with most of our agencies and is an 
important component of our agencies’ relationships with their clients. We believe agents recommend our personal 
insurance products to their clients who seek to balance quality and price and who are attracted by our superior 
claims service and the benefits of our package approach. We also believe our continuing efforts to improve pricing 
precision are helping us attract and retain more of our agencies’ preferred business, while also obtaining higher 
rates for more thinly priced business. Our progress toward broader geographic diversification is reflected in part 
through premium growth trends. Personal lines earned premiums in our five highest volume states increased in 
aggregate by 3 percent in 2017, while premiums for the remaining states, including our newer areas of operation, 
increased 11 percent in aggregate.

The 5 percent increase in agency renewal written premiums in 2017 largely reflected various rate changes. 
We estimate that premium rates for our personal auto line of business increased at average percentages near 
the low end of the high-single-digit range during 2017, with some individual policies experiencing lower or higher 
rate changes based on enhanced pricing precision enabled by predictive models, which consider variables of 
specific risks. For our homeowner line of business, we estimate that rate increases during 2017 averaged in the 
mid-single-digit range. Similar to our personal auto line of business, that average varied widely by state, and some 
individual policies experienced lower or higher rate changes based on pricing precision and current rate level 
indications that help determine appropriate premium rates.

Personal lines new business written premiums grew $39 million, or 32 percent, during 2017, compared with 2016. 
That growth was driven by policies from high net worth clients of our agencies. Personal lines new business written 
premiums from our high net worth policies totaled approximately $58 million for 2017, compared with approximately 
$28 million for 2016, an increase of $30 million. The remaining increase of approximately $9 million in new business 
written premiums came from the part of our personal lines segment we sometimes refer to as middle market 
business and includes the effect of various premium rate increases and additional marketing efforts directed toward 
our agencies. Marketing efforts included assisting agencies with processing qualified policies expiring from other 
insurance companies, sometimes referred to as “book rolls”. Similar to recent years, such processing has not 
materially contributed to 2017 increases or decreases in personal lines new business written premiums. Some of 
what we report as new business came from accounts that were not new to our agents. We believe our 
agents’ seasoned accounts tend to be priced more accurately than business that may be less familiar to them. 

Other written premiums primarily consist of premiums that are ceded to reinsurers and that lower our net written 
premiums. Ceded premiums for 2017 essentially matched 2016. 

Cincinnati Financial Corporation - 2017 10-K - Page 71

 
 
 
 
 
 
Personal Lines Insurance Loss and Loss Expenses

Loss and loss expenses include both net paid losses and reserve changes for unpaid losses as well as 
the associated loss expenses. Most of the incurred losses and loss expenses shown in the personal lines 
insurance segment three-year highlights table are for the respective current accident years, with reserve 
development on prior accident years shown separately. Since approximately two-thirds of our personal lines 
current accident year incurred losses and loss expenses represent net paid amounts, the remaining one-third 
represents reserves for our estimate of ultimate losses and loss expenses. These reserves develop over time, and 
we re-estimate previously reported reserves as we learn more about the development of the related claims. 
The table below illustrates that development. For example, the 72.7 percent accident year 2016 loss and loss 
expense ratio reported as of December 31, 2016, developed favorably by 0.7 percentage points to 72.0 percent due 
to claims settling for less than previously estimated, or due to updated reserve estimates for unpaid claims, as of 
December 31, 2017. Accident year 2015 for the personal lines insurance segment developed favorably during 2016 
and then developed unfavorably by a relatively small amount during 2017, as indicated by the progression over time 
for the ratios in the table.  

(Dollars in millions)

Accident year loss and loss expenses incurred and ratios to earned premiums:

Accident year:
as of December 31, 2017
as of December 31, 2016
as of December 31, 2015

2017

2016

2015

2017

2016

2015

$

932

$

$

835
844

775
773
784

75.2%

72.0%
72.7

70.6%
70.4
71.4

Catastrophe losses, as discussed in Consolidated Property Casualty Insurance Results, explain much of the 
movement in the current accident year loss and loss expense ratio for accident year 2017, compared with accident 
year 2016. Catastrophe losses added 11.2 percentage points in 2017, 9.7 points in 2016 and 6.5 points in 2015 to 
the respective personal lines current accident year loss and loss expense ratios in the table above. Personal lines 
catastrophe losses for 2017 resulted in a ratio near our 10.7 percent 10-year annual average for personal lines that 
included 22.8 percent for 2011. Our personal lines catastrophe loss ratios for 2016 and 2015 reflect an average 
closer to our 9.5 percent average over the same 10-year period, excluding the unusually high ratio for 2011. 
Personal lines catastrophe losses are inherently volatile, as discussed above and in Consolidated Property 
Casualty Insurance Results.

The 64.0 percent ratio for current accident year loss and loss expenses before catastrophe losses for 
2017 rose 1.0 percentage points compared with the 63.0 percent accident year 2016 ratio measured as of 
December 31, 2016. The increase included a 2.2 percentage-point increase in the ratio for current accident year 
losses of $1 million or more per claim, shown in the table below, that were primarily for homeowner claims and 
personal umbrella claims related to auto accidents.

Personal lines loss and loss expense reserve development on prior accident years recognized in 2017 was 
favorable by $14 million, in aggregate, compared with $4 million in 2016. The 2017 net favorable reserve 
development included $11 million for our homeowner line of business, primarily for accident year 2016. In 2016, 
our personal auto line of business prior accident year net reserve development was unfavorable by $18 million, 
partially offsetting favorable development in our homeowner and other personal lines of business. Development by 
accident year and other trends for personal lines loss and loss expenses and the related ratios are further 
discussed in Liquidity and Capital Resources, Property Casualty Insurance Development of Estimated Reserves by 
Accident Year.

Cincinnati Financial Corporation - 2017 10-K - Page 72

 
 
 
 
 
 
 
 
 
 
 
 
 
Personal Lines Insurance Losses by Size

(Dollars in millions, net of reinsurance)

Current accident year losses greater than $5,000,000

$

Current accident year losses $1,000,000-$5,000,000

Large loss prior accident year reserve development

Total large losses incurred

Losses incurred but not reported

Other losses excluding catastrophe losses

Catastrophe losses

Total losses incurred

$

Ratios as a percent of earned premiums:

Current accident year losses greater than $5,000,000

Current accident year losses $1,000,000-$5,000,000

Large loss prior accident year reserve development

Total large loss ratio

Losses incurred but not reported
Other losses excluding catastrophe losses
Catastrophe losses
Total loss ratio

Years ended December 31,
2016

2015

2017

6

43

3

52

(9)

629

132

804

0.5%

3.4

0.3
4.2
(0.7)
50.7
10.6
64.8%

$

— $

$

$

19
(7)
12

35

592

107

746

0.0%

1.7
(0.6)
1.1
3.0
51.0
9.2
64.3%

—

45

—

45

18

566

66

695

0.0%

4.1

0.0
4.1
1.6
51.6
6.0
63.3%

nm

2017-2016
2016-2015
Change % Change %
nm
(58)
nm
(73)
94

126

333

nm

nm

6

23

8

5

62

7

Pt. Change

Pt. Change

0.5

1.7

0.9
3.1
(3.7)
(0.3)
1.4
0.5

0.0
(2.4)
(0.6)
(3.0)
1.4
(0.6)
3.2
1.0

In 2017, personal lines total large losses incurred increased by $40 million, compared with 2016, net of reinsurance. 
The ratio for 2017 large losses as a percent of earned premiums increased 3.1 percentage points. The 2017 
increases on both a dollar and ratio basis were largely due to higher amounts for homeowner claims and personal 
umbrella claims related to auto accidents. In 2016, total large losses decreased, compared with 2015, primarily due 
to lower amounts of homeowner claims and personal umbrella claims related to auto accidents. Our analysis 
indicated no unexpected concentration of these losses and reserve increases by risk category, geographic region, 
policy inception, agency or field marketing territory. We believe the inherent volatility of aggregate loss experience 
for our portfolio of larger policies is greater than that of our portfolio of smaller policies, and we continue to monitor 
the volatility in addition to general inflationary trends in loss costs.

Cincinnati Financial Corporation - 2017 10-K - Page 73

 
 
 
 
 
 
Personal Lines Insurance Underwriting Expenses

(Dollars in millions)

Commission expenses
Other underwriting expenses
Total underwriting expenses

Ratios as a percent of earned premiums:

Commission expenses
Other underwriting expenses

Total underwriting expense ratio

$

$

Years ended December 31,
2016

2015

$

$

209
128
337

$

$

206
117
323

2017
223
137
360

18.0%
11.0
29.0%

18.0%
11.0
29.0%

18.8%
10.6
29.4%

2017-2016
2016-2015
Change % Change %
1
9
4
Pt. Change

7
7
7

Pt. Change
0.0
0.0
0.0

(0.8)
0.4
(0.4)

Personal lines commission expense as a percent of earned premiums in 2017 matched 2016, as earned premiums 
rose at a pace similar to the rate of increase in commission expenses. Likewise, other underwriting expenses as 
a percent of earned premiums in 2017 matched 2016.  

Personal Lines Insurance Outlook 

A.M. Best projections for 2018 indicate personal lines written premiums for the U.S. property casualty industry may 
grow approximately 5 percent, with an industry statutory combined ratio estimated at approximately 100 percent. 
We believe our growth rate will likely be higher than the industry projection for 2018, driven by our rate increases, 
stable policy retention rate, new state entry, accelerated pace of new agency appointments in recent years and 
increased focus on the high net worth personal lines market. Our high net worth initiative, along with various other 
actions to improve performance in our personal lines insurance segment, is discussed in greater detail in Item 1, 
Our Business and Our Strategy, Strategic Initiatives and Personal Lines Insurance Results. Our personal lines 
pricing trends need to exceed loss trends to improve personal lines profitability, thereby helping to achieve our 
corporate financial targets. We discuss our overall outlook for our property casualty insurance operations in the 
Executive Summary.

Cincinnati Financial Corporation - 2017 10-K - Page 74

 
 
 
 
 
Excess and Surplus Lines Insurance Results

Overview – Three-Year Highlights

$

$

(Dollars in millions)

Earned premiums
Fee revenues

Total revenues

Loss and loss expenses from:

Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident years catastrophe losses

Loss and loss expenses
Underwriting expenses
Underwriting profit

Ratios as a percent of earned premiums:

Current accident year before catastrophe losses
Current accident year catastrophe losses
Prior accident years before catastrophe losses
Prior accident years catastrophe losses

Loss and loss expenses
Underwriting expenses
Combined ratio

Combined ratio:

Contribution from catastrophe losses and prior years
    reserve development
Combined ratio before catastrophe losses and prior years
    reserve development

Years ended December 31,
2015
2016
168
183
1
1
169
184

2017
209
1
210

$

$

2017-2016
2016-2015
Change % Change %
9
0
9

14
0
14

113
2
(29)
—
86
63
61

$

99
3
(34)
—
68
54
62

$

104
1
(34)
(1)
70
48
51

14
(33)
15
0
26
17
(2)

54.0%
1.1
(13.6)
(0.1)
41.4
29.7
71.1%

54.4%
1.6
(18.3)
(0.1)
37.6
29.4
67.0%

Pt. Change
(0.4)
(0.5)
4.7
0.0
3.8
0.3
4.1

62.1%
0.5
(20.6)
(0.1)
41.9
28.1
70.0%

71.1%

67.0%

70.0%

(12.6)

(16.8)

(20.2)

4.1

4.2

83.7%

83.8%

90.2%

(0.1)

(5)
200
0
nm
(3)
13
22

Pt. Change

(7.7)
1.1
2.3
0.0
(4.3)
1.3
(3.0)

(3.0)

3.4

(6.4)

Our excess and surplus lines insurance segment includes results of The Cincinnati Specialty Underwriters 
Insurance Company and CSU Producer Resources Inc. Performance highlights for this segment include:

•  Premiums – Earned premiums and net written premiums continued to grow during 2017. Growth was driven by 
higher renewal written premiums that included average renewal estimated price increases in the low-single-digit 
range. New business written premiums grew 19 percent in 2017, reflecting an increase in our marketing efforts as 
we continued to carefully underwrite each policy in a highly competitive market. 

•  Combined ratio – The combined ratio rose 4.1 percentage points in 2017, primarily due to less favorable reserve 

development on prior accident years.

Cincinnati Financial Corporation - 2017 10-K - Page 75

 
 
 
 
 
 
 
 
 
 
 
Excess and Surplus Lines Insurance Premiums

(Dollars in millions)

Agency renewal written premiums
Agency new business written premiums
Other written premiums
Net written premiums
Unearned premium change

Earned premiums

Years ended December 31,
2016

2015

2017

$

$

162
68
(11)
219
(10)
209

$

$

141
57
(9)
189
(6)
183

$

$

128
56
(9)
175
(7)
168

2017-2016
2016-2015
Change % Change %
10
2
0
9
14
9

15
19
(22)
16
(67)
14

The $21 million increase in 2017 renewal premiums reflected the opportunity to renew many policies for the first 
time as well as higher renewal pricing. Average renewal estimated price increases were in the low-single-digit range 
during 2017. We measure average changes in excess and surplus lines renewal pricing as the rate of change in 
renewal premium for the new policy period compared with the premium for the expiring policy period, assuming no 
change in the level of insured exposures or policy coverage between those periods for respective policies.

New business written premiums rose $11 million, largely due to an increase in our marketing efforts. Other written 
premiums in 2017 were similar to amounts in 2016. Other written premiums are primarily premiums that are ceded 
to reinsurers and that lower our net written premiums. 

Excess and Surplus Lines Loss and Loss Expenses

Loss and loss expenses include both net paid losses and reserve changes for unpaid losses, as well as 
the associated loss expenses. The majority of the total incurred losses and loss expenses shown above in the 
three-year highlights table are for the respective current accident years, with reserve development on prior accident 
years shown separately. Since less than 20 percent of our 2017 excess and surplus lines current accident year 
incurred losses and loss expenses represents net paid amounts, a large majority represents reserves for our 
estimate of unpaid losses and loss expenses. These reserves develop over time, and we update our estimates of 
previously reported reserves as we learn more about the development of the related claims. The table below 
illustrates that development. For example, the 56.0 percent accident year 2016 loss and loss expense ratio reported 
as of December 31, 2016, developed favorably by 2.8 percentage points to 53.2 percent due to claims settling for 
less than previously estimated, or due to updated reserve estimates for unpaid claims, as of December 31, 2017. 
Accident years 2016 and 2015 for this segment have both developed favorably, as indicated by the progression 
over time of the ratios in the table.

(Dollars in millions)

Accident year loss and loss expenses incurred and ratios to earned premiums:

Accident year:

as of December 31, 2017
as of December 31, 2016
as of December 31, 2015

2017

2016

2015

2017

2016

2015

$

115

$

98

$

102

82

91
105

55.1%

53.2%

56.0

49.0%

53.9
62.6

Catastrophe losses, as discussed in Consolidated Property Casualty Insurance Results, explain some of the 
movement in the current accident year loss and loss expense ratio for accident year 2017, compared with 2016. 
Catastrophe losses added 1.1 percentage points in 2017, 1.6 percentage points in 2016 and 0.5 percentage points 
in 2015, to the respective excess and surplus lines current accident year loss and loss expense ratios in the 
table above.

The 54.0 percent ratio for current accident year loss and loss expenses before catastrophe losses for 
2017 decreased 0.4 percentage points compared with the 54.4 percent accident year 2016 ratio measured as of 
December 31, 2016. The improvement included a 0.2 percentage-point decrease in the ratio for current accident 
year losses of $1 million or more per claim, shown in the table below. 

Cincinnati Financial Corporation - 2017 10-K - Page 76

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Excess and surplus lines reserve development on prior accident years continued to net to a favorable 
amount in 2017 as $29 million was recognized, compared with $34 million in 2016. Approximately two-thirds 
of the 2017 favorable development was for accident years 2015 and 2014, in aggregate, and was primarily due 
to lower-than-anticipated loss emergence on known claims.

We believe the loss and loss expense reserves for our excess and surplus lines business are adequate. 
The amount of outstanding reserves for our excess and surplus lines operation can be seen in a table in Liquidity 
and Capital Resources, Property Casualty Loss and Loss Expense Obligations and Reserves. One indication of 
how long it takes for most of the outstanding reserves to be settled is to measure outstanding reserves by accident 
year at different points in time, using Item 8, Note 4 of the Consolidated Financial Statements. For example, for 
accident years 2012 and 2011, in aggregate, after subtracting cumulative paid amounts from incurred amounts at 
December 31, 2012, reserves for estimated unpaid losses, plus the portion of loss expenses known as ALAE, 
equaled $91 million. For those same accident years, at December 31, 2017, the reserve estimate for the remaining 
unpaid amount can be calculated as $6 million. The inherent uncertainty in estimating reserves is discussed in 
Liquidity and Capital Resources, Property Casualty Insurance Loss and Loss Expense Obligations and Reserves. 
Development trends by accident year are further discussed in Property Casualty Insurance Development of 
Estimated Reserves by Accident Year.

Excess and Surplus Lines Insurance Losses by Size

(Dollars in millions, net of reinsurance)

Current accident year losses greater than $5,000,000

$

Current accident year losses $1,000,000-$5,000,000

Large loss prior accident year reserve development

Total large losses incurred

Losses incurred but not reported

Other losses excluding catastrophe losses

Catastrophe losses

Total losses incurred

$

Ratios as a percent of earned premiums:

Current accident year losses greater than $5,000,000

Current accident year losses $1,000,000-$5,000,000

Large loss prior accident year reserve development

Total large loss ratio

Losses incurred but not reported
Other losses excluding catastrophe losses
Catastrophe losses
Total loss ratio

Years ended December 31,
2016

2015

2017

— $
3

1

4

2

44

2

52

$

0.0%

1.5

0.4
1.9
0.8
21.6
0.8
25.1%

— $

—

3

—

3

5

31

3

42

$

0.0%

1.7
(0.3)
1.4
2.9
16.8
1.5
22.6%

4

3

7

2

35

1

45

0.0%

2.4

1.7
4.1
1.0
21.2
0.4
26.7%

0

nm

nm

2017-2016
2016-2015
Change % Change %
nm
(25)
nm
(57)
150
(11)
200
(7)

33
(60)
42
(33)
24

Pt. Change

Pt. Change

0.0
(0.2)
0.7
0.5
(2.1)
4.8
(0.7)
2.5

0.0
(0.7)
(2.0)
(2.7)
1.9
(4.4)
1.1
(4.1)

In 2017, total large losses incurred increased by $1 million or 33 percent, net of reinsurance. The ratio for 2017 
large losses as a percent of earned premiums increased 0.5 percentage points. That ratio for 2016 trended in the 
opposite direction, due to 2016 total large losses decreasing from 2015. Our analysis indicated no unexpected 
concentration of these losses and reserve increases by risk category, geographic region, policy inception, agency or 
field marketing territory. We believe the inherent volatility of aggregate loss experience for our portfolio of larger 
policies is greater than that of our portfolio of smaller policies, and we continue to monitor the volatility in addition to 
general inflationary trends in loss costs.

Cincinnati Financial Corporation - 2017 10-K - Page 77

 
 
 
 
 
 
 
 
Excess and Surplus Lines Insurance Underwriting Expenses

(Dollars in millions)

Commission expenses
Other underwriting expenses
Total underwriting expenses

Ratios as a percent of earned premiums:

Commission expenses
Other underwriting expenses

Total underwriting expenses ratio

$

$

Years ended December 31,
2016

2015

$

$

36
18
54

$

$

33
15
48

2017
41
22
63

19.2%
10.5
29.7%

19.4%
10.0
29.4%

19.2%
8.9
28.1%

2017-2016
2016-2015
Change % Change %
9
20
13
Pt. Change
0.2
1.1
1.3

14
22
17
Pt. Change
(0.2)
0.5
0.3

Excess and surplus lines commission expense as a percent of earned premiums for 2017 decreased slightly from 
2016 and matched 2015. Other underwriting expenses increased in 2017, compared with 2016, largely due to 
strategic investments such as enhancements to systems used in billing excess and surplus lines insurance policies. 
In 2016, the ratio also rose, in part due to upgrades to systems used in underwriting excess and surplus lines 
insurance policies. Those ratio-increase effects offset the favorable ratio-decrease effects of higher earned 
premiums and ongoing expense management efforts.

Excess and Surplus Lines Outlook 

The excess and surplus lines market is expected to see the magnitude of rate increases continue to decline on 
several classes of business due to increased capacity in the market. Competition is expected to remain strong, 
especially on large accounts, due primarily to standard market insurance companies insuring businesses that 
previously were written by excess and surplus lines insurers. Firming is expected to continue for specific classes of 
business where loss costs are exceeding rates, such as habitational for property coverages and general liability for 
liquor liability coverages and hired and non-owned auto liability. 

Industry reports suggest that there are opportunities for profitability and growth through greater use of technology. 
Technology and data are also being used by excess and surplus lines insurance companies to identify new 
exposures in emerging businesses that need insurance protection or other value-added services. 

Our strategy of providing superior service is expected to continue to grow our excess and surplus lines insurance 
segment and to achieve profitability despite challenging market conditions. We intend to keep carefully selecting 
and pricing risks, providing prompt delivery of insurance quotes and policies and giving outstanding claims and loss 
control service from local field representatives who also handle the standard lines business for their assigned 
agencies. These local representatives are supported by headquarters underwriters and claims managers who 
specialize in excess and surplus lines.

Cincinnati Financial Corporation - 2017 10-K - Page 78

 
 
 
 
 
 
 
Life Insurance Results

Overview – Three-Year Highlights

(Dollars in millions)

Earned premiums
Fee revenues

Total revenues

Contract holders' benefits incurred
Investment interest credited to contract holders'
Underwriting expenses incurred
Total benefits and expenses
Life insurance segment (loss) profit

Years ended December 31,
2016

2015

2017

$

$

232
5
237
252
(93)
79
238

$

(1) $

228
5
233
246
(90)
76
232
1

$

$

209
5
214
236
(86)
66
216
(2)

2017-2016
2016-2015
Change % Change %
9
0
9
4
(5)
15
7
nm

2
0
2
2
(3)
4
3
nm

Performance highlights for the life insurance segment include:

•  Revenues – Earned premiums rose 2 percent for the year 2017, as shown in the table below that includes details 
by major line of business. Our largest life insurance product line, term life insurance, rose 6 percent. Net in-force 
policy face amounts rose 8 percent to $61.177 billion at year-end 2017 from $56.808 billion at year-end 2016 and 
$52.735 billion at year-end 2015.

•  Profitability – The life insurance segment frequently reports only a small profit or loss because most of its 

investment income is included in the investments segment results. We include only investment income credited to 
contract holders (interest assumed in life insurance policy reserve calculations) in life insurance segment results. 
The segment reported a $1 million loss in 2017, following a profit of $1 million in 2016 and a loss of $2 million in 
2015. It has averaged a profit of less than $1 million over the past five years.

Earned premiums rose $4 million in 2017, primarily due to growth in our term life insurance business, as shown in 
the table below. Growth in 2016 was also primarily due to term life insurance.

(Dollars in millions)

Years ended December 31,
2016

2015

2017

Term life insurance
Universal life insurance
Other life insurance, annuity and disability
   income products

Net earned premiums

$

$

158
38

36
232

$

$

149
37

42
228

$

$

136
39

34
209

2017-2016
2016-2015
Change % Change %
10
(5)

6
3

(14)
2

24
9

We market term, whole and universal life products, fixed annuities and disability income products. In addition, 
we offer term, whole life and disability insurance to employees at their worksite. These products provide our 
property casualty agency force with excellent cross-serving opportunities for both commercial and 
personal accounts.

Over the past several years, we have worked to maintain a portfolio of simple, yet competitive, products primarily 
under the LifeHorizons banner. Our product development efforts emphasize death benefit protection and 
guarantees. Distribution expansion within our property casualty insurance agencies remains a high priority. 
Our 34 life field marketing representatives work in partnership with our 140 property casualty field marketing 
representatives. Approximately 62 percent of our term and other life insurance product premiums were generated 
through our property casualty insurance agency relationships.

Life insurance segment expenses consist principally of:

•  Contract holders’ benefits incurred, related to traditional life and interest-sensitive products, accounted for 

76.1 percent of 2017 total benefits and expenses compared with 76.4 percent in 2016 and 78.1 percent in 2015. 
Total contract holders’ benefits increased as net death claims were higher in 2017, compared with 2016. 

Cincinnati Financial Corporation - 2017 10-K - Page 79

 
 
 
 
 
 
 
Net death claims increased from 2016, and were below our mortality projections while remaining within our range 
of pricing expectations.

•  Underwriting expenses incurred, net of deferred acquisition costs, accounted for 23.9 percent of 2017 total 

benefits and expenses compared with 23.6 percent in 2016 and 21.9 percent in 2015. Expenses in 
2017 increased 4 percent, 2 percentage points more than the 2 percent growth in earned premiums, primarily 
due to increased operating expenses related to premium growth. In 2016, the percentage increase for expenses 
was 6 percentage points more than growth in earned premiums.

Life insurance segment profitability depends largely on premium levels, the adequacy of product pricing, 
underwriting skill and operating efficiencies. This segment’s results include only investment interest credited to 
contract holders (interest assumed in life insurance policy reserve calculations). The remaining investment income 
is reported in the investments segment results. The life investment portfolio is managed to earn target spreads 
between earned investment rates on general account assets and rates credited to policyholders. We consider the 
value of assets under management and investment income for the life investment portfolio as key performance 
indicators for the life insurance segment.

We seek to maintain a competitive advantage with respect to benefits paid and reserve increases by consistently 
achieving better than average claims experience due to skilled underwriting. Commissions paid by the life insurance 
operation are on par with industry averages.

We recognize that assets under management, capital appreciation and investment income are integral to evaluation 
of the success of the life insurance segment because of the long duration of life products. On a basis that includes 
investment income and realized gains or losses from life insurance-related invested assets, our life insurance 
subsidiary reported net income of $155 million in 2017, compared with net income of $48 million in 2016 and 
$41 million in 2015. Net income in 2017 included a nonrecurring item, a $111 million benefit from net deferred 
income tax liability revaluation due to U.S. tax reform. The life insurance subsidiary portfolio had after-tax net 
realized investment gains of $4 million in 2017, compared with $5 million in 2016 and less than $1 million in 2015. 
Realized investment gains and losses are discussed under Investments Results. We exclude most of our life 
insurance company investment income from investments segment results.

Life Insurance Outlook  

We believe the life insurance market is undergoing significant change. Distribution is evolving along with the 
customer experience at point of sale. Technology and data are being used to segment markets, offer products and 
underwrite business. We believe we are taking the appropriate steps to stay on the leading edge of all of these 
developments where it makes sense to do so.

Our new term product provides for instant confirmation of coverage. It allows our property casualty agents to offer 
life insurance in a selling process that makes them more comfortable. We also have made progress at enhancing 
how regularly underwritten business is submitted. In addition to more streamlined electronic applications, we are 
building a new business platform that will allow for more automated decision making. We expect this new system to 
lead to significant improvements in our turnaround time and lower our per unit underwriting expense.

We were pleased with the impact that principle-based reserves had on our statutory operating results. We expect 
pressure on our statutory surplus to ease going into 2018 and beyond as more business is written under the new 
rules. We believe this will allow us more options with respect to capital management.

We view the new tax environment as very favorable. We look forward to competing in 2018, and beyond, on a more 
level playing field from a tax perspective, in what is still a very competitive term market.

We believe that the interest rate and regulatory environments are the biggest sources of risk for our segment of the 
life industry. Recent upticks in the yield curve are welcome but spreads remain very tight. If yields on fixed income 
assets fall or fail to improve, then pressure will continue to build on life companies to look for alternative assets or 
accept lower earnings due to anemic investment income growth. 

Cincinnati Financial Corporation - 2017 10-K - Page 80

 
Investments Results

Overview – Three-Year Highlights

Investments Results

(Dollars in millions)

Years ended December 31,
2017

2016

2015

Total investment income, net of expenses

Investment interest credited to contract holders'

Realized investment gains, net

Investments profit, pretax

$

$

$

609
(93)
148

$

595
(90)
124

664

$

629

$

572
(86)
70

556

2017-2016
2016-2015
Change % Change %
4
(5)
77

2
(3)
19

6

13

The investments segment contributes investment income and realized gains and losses to results of operations. 
Investments provide our primary source of pretax and after-tax profits.

• 

Investment income – Pretax investment income grew $14 million, or 2 percent, in 2017, including increases from 
both interest and dividends. Dividend income reflected rising dividend rates that offset a small amount of net 
sales of equity securities. Interest income also rose, as net purchases of fixed-maturity securities offset the 
continuing effects on bond yields of the low interest rate environment. Pretax investment income rose 4 percent in 
2016, reflecting increases in both dividend income and interest income. Average yields in the investment income 
table below are based on the average invested asset and cash amounts indicated in the table using fixed-
maturity securities valued at amortized cost and all other securities at fair value.

•  Realized investment gains and losses – We reported realized investment gains in all three years, largely due to 
investment sales that were discretionary in timing and amount. Those gains were reduced by OTTI charges.

We believe it is useful to analyze our overall investment performance by using total investment return over several 
years. Total investment return considers changes in unrealized gains and losses, which are not included in net 
income, in addition to net investment income and realized investment gains and losses that are included in net 
income. Changes in unrealized gains and losses shown in the table below include other invested assets. 
Considering investment gains and losses, both realized and unrealized, over several years helps evaluate 
performance since gains and losses may experience typical variability during shorter periods of time.

The table below shows total return based on calculation assumptions that simplify cash flow timing that is 
commonly used in total return measures. This simplified calculation uses data shown in our consolidated financial 
statements or notes to those statements. Added to invested asset amounts from our consolidated balance sheets 
are 50 percent of annual amounts pertaining to invested asset categories included in net cash used in investing 
activities from our consolidated statements of cash flows. The cash flow amounts are reduced by realized gains on 
investments, with the net result reduced by 50 percent to represent estimated new cash invested during each 
respective year. All new cash is assumed to be invested at the midpoint of the year.

Cincinnati Financial Corporation - 2017 10-K - Page 81

 
 
 
 
 
 
Total investment return of 10.5 percent in 2017 was significantly more than in 2016. The 2017 contribution from 
all three components of total investment return was higher than in 2016. Investment income rose $14 million, 
realized investment gains rose $24 million and the invested assets net change in unrealized gains and losses rose 
$388 million. The base component of the return calculation, annual average invested assets, was up 8 percent in 
2017. For 2016 compared with 2015, total investment return rose 8.4 percentage points, reflecting an increase in 
the contribution of investment income, realized investment gains and the net change in unrealized gains and losses. 
The base component of the return calculation, annual average invested assets, decreased less than 1 percent 
in 2016.

(Dollars in millions)

Invested assets beginning balance:

Fixed maturities
Equity securities
Other invested assets

Invested assets beginning balance
Average acquisitions (dispositions), net
Annual average invested assets

Total investment return:

Total investment income, net of expenses
Total realized investment gains
Total invested assets change in unrealized gains and losses

Total

Years ended December 31,
2015
2016

2017

2017-2016
2016-2015
Change % Change %

$10,085
5,334
81
15,500
341
$15,841

$

609
148
913
$ 1,670

$ 9,650
4,706
67
14,423
291
$ 14,714

$ 9,460
4,858
68
14,386
350
$ 14,736

$

595
124
525
$ 1,244

$

$

572
70
(625)
17

5
13
21
7
17
8

2
19
74
34

2
(3)
(1)
—
(17)
—

4
77
(184)
nm

Total return on invested assets before tax

10.5%

8.5%

0.1%

Investment Income

The primary drivers of investment income are highlighted below, followed by investments results additional details.

• 

Interest income rose $5 million, or 1 percent, in 2017. The average fixed-maturity pretax yield declined by 
approximately 18 basis points but was offset by a larger average fixed-maturity portfolio that rose 5 percent on an 
amortized cost basis. Interest income increased 3 percent in 2016 when that yield declined by approximately 
10 basis points while the portfolio rose 5 percent on an amortized cost basis.

•  Dividend income rose $9 million, or 6 percent, in 2017, after rising 7 percent in 2016. Increases in dividend 
payment rates for most of the holdings in our common stock portfolio during both 2017 and 2016 drove the 
increases in dividend income. A small net decrease in funds invested in that portfolio, during both 2017 and 2016, 
also affected dividend income.

Cincinnati Financial Corporation - 2017 10-K - Page 82

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(Dollars in millions)

Investment income:

Interest

Dividends

Other

Less investment expenses

Investment income, pretax

Less income taxes

Total investment income, after-tax

Investment returns:

Years ended December 31,

2017

2016

2015

2017-2016
2016-2015
Change % Change %

$

$

445

170

4

10

609

142

467

$

$

440

161

3

9

595

141

454

$

$

428

150

3

9

572

135

437

1

6

33

11

2

1

3

3

7

0

0

4

4

4

Average invested assets plus cash and cash equivalents

$16,657

$ 15,316

$ 14,515

Average yield pretax

Average yield after-tax

Effective tax rate

Fixed-maturity returns:

Average amortized cost

Average yield pretax

Average yield after-tax

Effective tax rate

3.66%

3.88%

3.94%

2.80

23.4

2.96

23.8

3.01

23.6

$10,057

$ 9,562

$ 9,098

4.42%

4.60%

4.70%

3.24

26.7

3.35

27.3

3.43

27.1

In 2017, we continued to invest available cash flow in both fixed income and equity securities in a manner that we 
believe balances current income needs with longer-term invested asset growth goals. While our bond portfolio more 
than covers our insurance reserve liabilities, we believe our diversified common stock portfolio of mainly blue chip, 
dividend-paying companies represents one of our best investment opportunities for the long term. We position our 
portfolio with consideration to both the challenges presented by the current low interest rate environment and the 
risks presented by potential future inflation. As bonds in our generally laddered portfolio mature or are called over 
the near term, we will be challenged to replace their current yield. The table below summarizes pretax yield to 
amortized costs excluding any book value adjustments due to impairment for bonds in our fixed-maturity portfolio by 
various maturity periods. 

% Yield

Principal
redemptions

5.56% $

6.09

4.75

5.48

834

702

680

$

2,216

At December 31, 2017

Fixed-maturity yield profile:

Expected to mature during 2018

Expected to mature during 2019

Expected to mature during 2020

Average yield and total expected redemptions from 2018 through 2020

Cincinnati Financial Corporation - 2017 10-K - Page 83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The average pretax yield of 3.61 percent for fixed-maturity securities acquired during 2017, shown in the table 
below, was lower than the 4.40 percent average yield-to-amortized cost of the fixed-maturity securities portfolio at 
the end of 2017.

Average pretax yield-to-amortized cost on new fixed-maturities:

Acquired taxable fixed-maturities

Acquired tax-exempt fixed-maturities

Average total fixed-maturities acquired

Years ended December 31,

2017

2016

3.88%

3.29

3.61

4.11%

3.04

3.75

We discussed our portfolio strategies in Item 1, Investments Segment. We discuss risks related to our investment 
income and our fixed-maturity and equity investment portfolios in Item 7a, Quantitative and Qualitative Disclosures 
About Market Risk.

Net Realized Investment Gains and Losses and Change in Unrealized Investment Gains and Losses

Net realized investment gains and losses are made up of gains or losses from the disposal of securities, changes in 
the valuation of embedded derivatives within certain convertible securities and OTTI charges from impaired 
securities. The factors we consider when evaluating impairments are discussed in Critical Accounting Estimates, 
Asset Impairment. 

Investment gains or losses are recognized upon the sales of investments or as otherwise required under GAAP. 
The timing of realized gains or losses from sales can have a material effect on results in any given period. 
However, such gains or losses usually have little, if any, effect on total shareholders’ equity because most equity 
and fixed-maturity investments are carried at fair value, with the unrealized gain or loss included as a component of 
other comprehensive income.

As appropriate, we buy, hold or sell both fixed-maturity and equity securities on an ongoing basis to help achieve 
our portfolio objectives. We generally purchase fixed-maturity securities with the intention to hold until maturity. 
If they no longer meet our investment criteria, they are divested. Sales of fixed-maturity securities are usually due to 
a change in credit fundamentals. Pretax realized investment gains in the past three years largely were due to the 
sale of equity holdings. Additional information about realized and unrealized investment gains or losses is included 
in Item 8, Note 2 of the Consolidated Financial Statements.

(Dollars in millions)

Realized investment gains and losses:

Fixed maturities:

Realized gains, net

Other-than-temporary impairments

Equity securities:

Realized gains, net

Other-than-temporary impairments

Other

Total

Change in unrealized investment gains and losses:

Fixed maturities
Equity securities

Total

Years ended December 31,

2017

2016

2015

$

$

$

$

$

25
(6)

123
(3)
9

$

25
(2)

99

—

2

148

$

124

$

99

816

915

$

$

(40) $
571

531

$

18
(18)

103
(34)
1

70

(263)
(362)
(625)

Cincinnati Financial Corporation - 2017 10-K - Page 84

 
 
 
 
 
 
 
 
OTTI charges from the investment portfolio by the asset classes we described in Item 1, Our Segments, 
Investments Segment, are summarized below:

(Dollars in millions)

Taxable fixed maturities:
Impairment amount
New amortized cost

Percent to total amortized cost owned

Number of securities other-than-temporarily impaired

Percent to number of securities owned

Tax-exempt fixed maturities:

Impairment amount
New amortized cost

Percent to total amortized cost owned

Number of securities other-than-temporarily impaired

Percent to number of securities owned

Common equities:

Impairment amount
New cost

Percent to total cost owned

Number of securities other-than-temporarily impaired

Percent to number of securities owned

Nonredeemable preferred equities:

Impairment amount
New cost

Percent to total cost owned

Number of securities other-than-temporarily impaired

Percent to number of securities owned

Totals:

Impairment amount
New cost or amortized cost

Percent to total cost or amortized cost owned

Number of securities other-than-temporarily impaired

Percent to number of securities owned

Years ended December 31,
2016

2015

2017

$
$

$
$

$
$

$
$

$
$

6
$
— $
—%
1
—%

— $
— $
—%
—
—%

$
$

3
19
1%
5
7%

— $
— $
—%
—
—%

$
$

9
19
—%
6
—%

$
$

2
1
—%
2
—%

— $
$
1
—%
2
—%

— $
— $
—%
—
—%

— $
— $
—%
—
—%

$
$

2
2
—%
4
—%

18
9
—%
2
—%

—
—
—%
1
—%

33
43
2%
14
21%

1
19
10%
3
8%

52
71
1%
20
1%

Cincinnati Financial Corporation - 2017 10-K - Page 85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OTTI charges from the investment portfolio by industry are summarized as follows:

(Dollars in millions)

Fixed maturities:
Basic industry
Banks
Utilities

Total fixed maturities

Common equities:

Energy

Total common equities

Nonredeemable preferred equities:

Financials

Total nonredeemable preferred equities

Years ended December 31,
2016

2015

2017

$

— $
6
—
6

3
3

—
—

— $
—
2
2

—
—

—
—

Total

$

9

$

2

$

18
—
—
18

33
33

1
1

52

Investments Outlook  

Interest rates were flat to down slightly in 2017 while corporate credit spreads continued their tightening trend. With 
available yields below long-term market norms it has been a challenge to invest new money at levels to match the 
embedded yield in the fixed income portfolio as well as that of securities we have lost to calls and maturities.

We continue to focus on portfolio strategies to balance near-term income generation and long-term book value 
growth. In 2017, we expect to continue to allocate a portion of cash available for investment to equity securities, 
taking into consideration corporate liquidity and income requirements, as well as insurance department regulations 
and rating agency comments. We discuss our portfolio strategies in Item 1, Our Segments, Investments Segment.

We believe that a reversal of the slow but steady improvement in economic conditions could heighten the risk of 
renewed pressure on securities markets, which could lead to additional OTTI charges. Our asset impairment 
committee continues to monitor the investment portfolio. The current asset impairment policy is described in Critical 
Accounting Estimates, Asset Impairment. 

Cincinnati Financial Corporation - 2017 10-K - Page 86

 
 
 
 
 
 
 
 
 
 
Other
Total revenues in 2017 for our Other operations increased, compared with 2016, primarily due to earned premiums 
of Cincinnati Re, our reinsurance assumed operation. Other also includes noninvestment operations of the parent 
company and its commercial leasing and financial services subsidiary, CFC Investment Company. Total expenses 
for Other also increased in 2017, primarily due to losses and loss expenses and underwriting expenses from 
Cincinnati Re.

Other loss in the table below represents losses before income taxes. For each year shown, Other loss was largely 
driven by interest expense from debt of the parent company. Net results of Cincinnati Re were an underwriting loss 
of approximately $20 million in 2017, reflecting an increase in losses for natural catastrophes, following an 
underwriting profit of approximately $8 million in 2016 and approximately $1 million in 2015. 

(Dollars in millions)

Interest and fees on loans and leases
Earned premiums
Other revenues
Total revenues
Interest expense
Loss and loss expenses
Underwriting expenses
Operating expenses
Total expenses
Other loss

Years ended December 31,
2016

2015

2017

2017-2016
2016-2015
Change % Change %

$

$

$

4
107
1
112
53
92
35
13
193
(81) $

$

4
49
1
54
53
25
16
12
106
(52) $

5
10
2
17
53
5
3
13
74
(57)

0
118
0
107
0
268
119
8
82
(56)

(20)
390
(50)
218
0
400
433
(8)
43
9

Cincinnati Financial Corporation - 2017 10-K - Page 87

 
 
Taxes
We had a $315 million income tax benefit in 2017 compared with $221 million of income tax expense in 2016 and 
$247 million in 2015. Our corporate effective tax rate for 2017 was negative 43.2 percent compared with 
27.2 percent in 2016 and 28.0 percent in 2015.

The change in our effective tax rate was primarily due to the revaluation of our net deferred tax liability, due to the 
enactment of the Tax Cuts and Jobs Act (the “Tax Act”) on December 22, 2017. Changes in pretax income from 
underwriting results, realized investment gains and losses and the current year tax benefit under ASU 2016-09, 
Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting, 
with immaterial changes in the amount of permanent book-tax differences, also had an impact on our effective tax 
rate.

Historically, we have pursued a strategy of investing some portion of cash flow in tax-advantaged, fixed-maturity 
and equity securities to minimize our overall tax liability and maximize after-tax earnings. See Item 1, Our 
Segments, Tax-Exempt Fixed Maturities, for further discussion on municipal bond purchases in our fixed-maturity 
investment portfolio. For our property casualty insurance subsidiaries, approximately 85 percent of interest from tax-
advantaged fixed-maturity investments and approximately 60 percent of dividends from qualified equities are 
exempt from federal tax after applying proration from the 1986 Tax Reform Act. Our noninsurance companies own 
an immaterial amount of tax-advantaged, fixed-maturity investments. For our noninsurance companies, the dividend 
received deduction exempts 70 percent of dividends from qualified equities. Our life insurance company does not 
own tax-advantaged, fixed maturity investments or equities subject to the dividend received deduction. 

The Tax Act lowers the U.S. corporate income tax rate from a top marginal rate of 35 percent to a flat rate of 
21 percent and changes the amount of dividends received deduction and proration effective January 1, 2018. Under 
the Tax Act, for our property casualty insurance subsidiaries, approximately 75 percent of interest from tax-
advantaged, fixed-maturity investments and approximately 40 percent of dividends from qualified equities are 
exempt from federal tax after applying proration. For our noninsurance companies, the dividend received deduction 
exempts 50 percent of dividends from qualified equities. Assuming similar pretax income and portfolio mix for 2018 
compared to 2017, we estimate our overall corporate effective tax rate will be approximately 16 percent and our 
investment income effective tax rate is also estimated to be approximately 16 percent. For all noninvestment 
income, we estimate our effective tax rate will be 21 percent.

Our effective tax rate reconciliation is found in Item 8, Note 11 of the Consolidated Financial Statements.

Cincinnati Financial Corporation - 2017 10-K - Page 88

 
Liquidity and Capital Resources
We seek to maintain prudent levels of liquidity and financial strength for the protection of our policyholders, creditors 
and shareholders. We manage liquidity at two levels to meet the short- and long-term cash requirements of 
business obligations and growth needs. The first is the liquidity of the parent company. The second is the liquidity of 
our insurance subsidiary. Management of liquidity at both levels is essential because each has different funding 
needs and sources, and each is subject to certain regulatory guidelines and requirements.

Parent Company Liquidity

At December 31, 2017, the parent company had $2.511 billion in cash and marketable securities, providing strong 
liquidity to fund cash outflows, as needed. The payment of dividends to shareholders is largely based upon 
receiving subsidiary dividends. Alternatively, we could sell investments or use our line of credit to support the 
dividend payment.

The parent company’s primary sources of cash inflows are dividends from our insurance subsidiary, investment 
income and sale proceeds from investments. The parent company’s cash outflows are primarily interest and 
principal payments on long- and short-term debt, dividends to shareholders, common stock repurchases and 
general operating expenses. The table below shows a summary, by the direct cash flow method, of the major 
sources and uses of cash flow of the parent company.

(Dollars in millions)

Sources of liquidity:

Insurance subsidiary dividends received
Investment income received
Proceeds from stock options exercised

Uses of liquidity:

Shareholders' dividend payments
Debt interest payments
Share repurchases
Pension contribution

Years ended December 31,
2016

2015

2017

$

$

$

$

465
62
13

400
52
92
12

$

$

475
56
21

306
52
39
13

447
53
24

366
52
53
5

Dividends received from the subsidiary in 2017 were $10 million less than 2016 while shareholder’s dividend 
payments increased $94 million, largely as a result of a special dividend declared and paid during the fourth quarter 
of 2017.  We expect 2018 parent company sources of cash flow to be similar to 2017.  The expenditures for the 
parent company have been fairly consistent during the last three years, and we expect future expenditures to 
remain stable.  Share repurchases are discretionary depending on cash availability and capital management 
decisions. On January 26, 2018, an additional 15 million shares were authorized, which expanded our current 
repurchase program.  

Insurance Subsidiary Liquidity

The parent company’s insurance subsidiary is largely the operations of the property casualty segments. 
The primary sources of cash inflows are collection of premiums, investment income, maturity of fixed-income 
securities and sale proceeds from investments. Property casualty insurance premiums generally are received 
before losses are paid under the policies purchased with those premiums. Cash outflows are primarily loss and loss 
expenses, commissions, salaries, taxes, operating expenses and investment purchases. Over the three-year period 
ended December 31, 2017, premium receipts and investment income have been more than sufficient to pay claims 
and operating expenses. Excess cash flows were partially used to pay dividends to the parent company. We are not 
aware of any known trends that would materially change historical cash flow results other than fluctuations in 
catastrophe claims and other large losses either individually or in aggregate.

Cincinnati Financial Corporation - 2017 10-K - Page 89

 
 
 
 
 
 
 
 
 
 
The table below shows a summary of operating cash flow for property casualty insurance (direct method). 
Historically, annual variation in operating cash flow has been largely related to changes in amounts of 
catastrophe losses.

(Dollars in millions)

Premiums collected
Loss and loss expenses paid
Commissions and other underwriting expenses paid

Cash flow from underwriting

Investment income received
Cash flow from operations

Other Sources of Liquidity

Years ended December 31,
2016

2015

2017

$

$

4,846
(2,843)
(1,471)
532
411
943

$

$

4,466
(2,503)
(1,375)
588
397
985

$

$

4,379
(2,349)
(1,306)
724
379
1,103

Cash in excess of operating requirements is invested in fixed-maturity and equity securities. Cash generated from 
investment income provides an important investment contribution to cash flow and liquidity. The sale of investments 
could provide an additional source of liquidity at either the parent company or insurance subsidiary level, if required. 
In addition to possible sales of investments, proceeds of call or maturities of fixed-maturity securities also can 
provide liquidity. During the five-year period beginning in 2017, fair value of $3.358 billion, or 31.4 percent, of our 
fixed-maturity portfolio is scheduled to mature. At year-end 2017, net unrealized gains in the investment portfolio, 
before deferred income taxes, were $3.540 billion. 

Financial resources of the parent company also could be made available to our insurance subsidiaries, 
if circumstances required. This flexibility would include our ability to access the capital markets and short-term 
bank borrowings. We generally have minimized our reliance on debt financing although we may use the line of 
credit to fund short-term cash needs.

Long-Term Debt

We provide details of our three long-term notes in Item 8, Note 8 of the Consolidated Financial Statements. 
None of the notes are encumbered by rating triggers. The total principal amount of our long-term debt at 
December 31, 2017, was $793 million and included:

• 

• 

• 

$28 million aggregate principal amount of 6.900% senior debentures due 2028.

$391 million aggregate principal amount of 6.920% senior debentures due 2028.

$374 million aggregate principal amount of 6.125% senior debentures due 2034.

The company’s senior debt is rated investment grade by independent rating firms. None of the four rating agencies 
made changes to our debt ratings in 2017.  In early 2018, A.M. Best revised its outlook of our debt rating from 
stable to positive. Our debt ratings at February 22, 2018, were: a- from A.M. Best, A- from Fitch Ratings, A3 from 
Moody’s Investors Service and BBB+ from Standard & Poor’s.

Note Payable

At December 31, 2017, we had a $225 million line of credit with commercial banks, with $24 million borrowed. 
That line of credit had a $20 million balance at December 31, 2016. During 2017, we borrowed a net $4 million as 
part of routine cash management. Access to this line of credit requires compliance with various covenants, 
including maintaining a minimum consolidated net worth and not exceeding a 30 percent debt-to-total capital ratio, 
as defined by the agreement. At December 31, 2017, we had approximately $550 million of net worth in excess of 
our covenant net worth requirement. We are considerably within compliance with all covenants under the credit 
agreement, and believe we will remain in compliance. The credit agreement provides alternative interest charges 
based on the type of borrowing and our debt rating. The interest rate charged is adjusted LIBOR plus an 
applicable margin.

The $225 million unsecured revolving line of credit is administered by PNC Bank, N.A., a subsidiary of The PNC 
Financial Services Group Inc. (NYSE:PNC). The agreement was established in 2012, extended for two years in 
2014, and will expire in May 2019. Our subsidiary CFC Investment Company also is a borrower under this line of 

Cincinnati Financial Corporation - 2017 10-K - Page 90

 
 
 
 
 
 
credit. PNC Bank is the lead participant bookrunner with a $65 million share. Fifth Third Bancorp (Nasdaq:FITB) is 
the syndication agent with a $65 million share. U.S. Bancorp (NYSE:USB), BB&T Corp (NYSE:BBT) and 
Huntington Bancshares Inc. (Nasdaq:HBAN) each provide $25 million of capacity, and Northern Trust Corporation 
(Nasdaq:NTRS), provides $20 million of capacity.

Capital Resources

Capital resources consisting of shareholders’ equity and total debt represent our overall financial strength to 
support current obligations and growth in our insurance businesses. At December 31, 2017, we had total capital of 
$9.054 billion. Shareholders’ equity was $8.243 billion, an increase of $1.183 billion, or 17 percent, from the prior 
year. Our total debt was $811 million, up $4 million from a year ago. We seek to maintain a solid financial position 
and provide capital flexibility by keeping our ratio of debt to total capital moderate. At year-end 2017, the ratio was 
9.0 percent, compared with 10.3 percent at year-end 2016.

At the discretion of the board of directors, the company can return capital directly to shareholders as 
discussed below.

•  Dividends to shareholders –The ability of our company to continue paying cash dividends is subject to factors the 

board of directors deem relevant. While the board and management believe there is merit to sustaining the 
company’s long record of dividend increases, our first priority is the company’s financial strength. Over the past 
10 years, the company has paid an average of 67 percent of net income as dividends. Through 2017, the board 
had increased our cash dividend for 57 consecutive years. The board decision in January 2018 to increase the 
dividend demonstrated confidence in the company’s strong capital, liquidity, financial flexibility and initiatives to 
grow earnings.

•  Common stock repurchase – Generally, our board believes that share repurchases can help fulfill our 

commitment to enhancing shareholder value. Consequently, the board has authorized the repurchase of 
outstanding shares, giving management discretion to purchase shares at reasonable prices in light of 
circumstances at the time of purchase. Our approach has been to hold capital adequate to support future growth 
of our insurance operations and repurchase shares at management's discretion. Repurchases are intended to 
offset the issuance of shares through equity compensation plans, primarily due to vesting of service-based 
restricted stock units of equity awards granted in the past. The amount of future repurchases may be more, or 
less, than the past, depending on circumstances and discretion exercised by management. Our corporate Code 
of Conduct restricts repurchases during certain time periods. The details of the repurchase authorizations and 
activity are described in Item 5, Market for the Registrant’s Common Equity, Related Stockholder Matters and 
Issuer Purchases of Equity Securities.

Obligations
We pay obligations to customers, suppliers and associates in the normal course of our business operations. 
Some are contractual obligations that define the amount, circumstances and/or timing of payments. We have other 
commitments for business expenditures; however, the amount, circumstances and/or timing of our other 
commitments are not dictated by contractual arrangements.

Cincinnati Financial Corporation - 2017 10-K - Page 91

 
 
 
 
Contractual Obligations

At December 31, 2017, we estimated our future contractual obligations as follows:

(Dollars in millions)

Payment due by period

Year

2018

Years

Years

2019-2020

2021-2022

There-

after

Gross property casualty loss and loss expense payments

$

1,714

$

1,843

$

94

52

—

24

134

12

74

122

104

—

—

—

17

21

741

193

104

—

—

—

9

6

$

921

$

4,946

423

793

—

—

2

12

Total

5,219

5,355

683

793

24

134

40

113

$

2,104

$

2,107

$

1,053

$

7,097

$

12,361

Gross life policyholder obligations

Interest on long-term debt

Long-term debt

Short-term debt

Profit-sharing commissions

Capital lease obligations

Other liabilities

Total

Other Commitments

At December 31, 2017, we believe our most significant other commitments were:

•  Commissions – We expect commission payments to generally track with written premiums.

•  Other operating expenses – Many of our operating expenses are not contractual obligations but reflect 

the ongoing expenses of our business. For example, we anticipate capitalizing development costs for 
approximately $6 million in spending for key technology initiatives in 2018, compared with actual capitalization 
totaling $7 million in 2017 and $8 million in 2016. These activities are conducted at our discretion, and we have 
no material contractual obligations for activities planned as part of these projects.

•  Other invested assets – We expect to fund approximately $38 million for our private equity investments over the 

next several years.

Liquidity and Capital Resources Outlook  

At December 31, 2017, we had $657 million in cash and cash equivalents. During 2018, our insurance subsidiary 
can declare $509 million in dividends to our parent company without regulatory approval. That strong liquidity and 
our consistent cash flows give us the flexibility to meet current obligations and commitments while building value by 
prudently investing where we see potential for both current income and long-term return. Our cash provides 
adequate financial cushion when short-term operating results do not meet our objectives.

A long-term perspective governs our liquidity and capital resources decisions, with the goal of benefiting 
our policyholders, agents, shareholders and associates over time. Our underwriting philosophy and initiatives can 
drive performance to achieve our underwriting profitability target of a GAAP combined ratio over any five-year 
period that consistently averages within the range of 95 percent to 100 percent. Our GAAP combined ratio 
averaged 94.6 percent over the five-year period 2013 through 2017, resulting in strong underwriting profits.

In any year, we consider the most likely source of pressure on liquidity would be an unusually high level of 
catastrophe loss payments within a short period of time. There could be additional obligations for our insurance 
operations due to increasing severity or frequency of noncatastrophe claims. To address the risk of unusually large 
insurance loss obligations including catastrophe events, we maintain property casualty reinsurance contracts with 
highly rated reinsurers, as discussed under 2018 Reinsurance Ceded Programs. We also monitor the financial 
condition of our reinsurers because their insolvency could jeopardize a portion of our $432 million reinsurance 
recoverable asset at December 31, 2017. Parent-company liquidity could also be constrained by Ohio regulatory 
requirements that restrict the dividends insurance subsidiaries can pay. 

Economic weakness also has the potential to affect our liquidity and capital resources in a number of different ways, 
including delinquent payments from agencies, defaults on interest payments by fixed-maturity holdings in our 
portfolio, dividend reductions by holdings in our equity portfolio or declines in the market value of holdings in 
our portfolio.

Cincinnati Financial Corporation - 2017 10-K - Page 92

 
 
 
 
Off-Balance-Sheet Arrangements

We do not use any special-purpose financing vehicles or have any undisclosed off-balance-sheet arrangements (as 
that term is defined in applicable SEC rules) that are reasonably likely to have a current or future material effect on 
the company’s financial condition, results of operation, liquidity, capital expenditures or capital resources.

Property Casualty Loss and Loss Expense Obligations and Reserves

Our estimate of future gross property casualty loss and loss expense payments of $5.219 billion is lower than loss 
and loss expense reserves of $5.273 billion reported on our balance sheet at December 31, 2017. The $54 million 
difference is due to certain life and health loss reserves. Reserving practices are discussed in Critical Accounting 
Estimates, Property Casualty Insurance Loss and Loss Expense Reserves.

For the business lines in the commercial and personal lines insurance segments, and in total for the excess and 
surplus lines insurance segment, the following table details gross reserves among case, IBNR and loss expense 
reserves, net of salvage and subrogation. The $184 million increase in total gross reserves was primarily due to a 
$120 million increase in IBNR loss reserves and a $51 million increase in loss expense reserves. Total gross 
reserves for our commercial auto line of business rose $82 million, for our commercial casualty line of business they 
rose $34 million and for our Cincinnati Re reinsurance assumed operation they rose $86 million.

Cincinnati Financial Corporation - 2017 10-K - Page 93

 
 
 
Property Casualty Gross Loss and Loss Expense Reserves

(Dollars in millions)

At December 31, 2017

Commercial lines insurance:

Commercial casualty
Commercial property
Commercial auto
Workers' compensation
Other commercial

Subtotal

Personal lines insurance:

Personal auto
Homeowner
Other personal

Subtotal

Excess and surplus lines
Cincinnati Re

Total

At December 31, 2016

Commercial lines insurance:

Commercial casualty
Commercial property
Commercial auto
Workers' compensation
Other commercial

Subtotal

Personal lines insurance:

Personal auto
Homeowner
Other personal

Subtotal

Excess and surplus lines
Cincinnati Re

Total

Loss reserves

Case
reserves

IBNR
reserves

Loss
expense
reserves

Total gross
reserves

Percent of
total

$

$

$

$

890
232
401
393
108
2,024

240
101
55
396
104
20
2,544

928
253
374
382
116
2,053

228
102
46
376
94
8
2,531

$

$

$

$

611
18
119
533
14
1,295

35
2
46
83
87
110
1,575

553
28
86
553
19
1,239

24
22
47
93
86
37
1,455

$

$

$

$

570
65
125
96
61
917

70
33
5
108
73
2
1,100

556
58
103
95
75
887

66
29
5
100
61
1
1,049

$

$

$

$

2,071
315
645
1,022
183
4,236

345
136
106
587
264
132
5,219

2,037
339
563
1,030
210
4,179

318
153
98
569
241
46
5,035

39.7%
6.0
12.4
19.6
3.5
81.2

6.6
2.6
2.0
11.2
5.1
2.5
100.0%

40.5 %
6.7
11.2
20.4
4.2
83.0

6.3
3.0
2.0
11.3
4.8
0.9
100.0 %

Asbestos and Environmental Loss and Loss Expense Reserves

We carried $84 million of net loss and loss expense reserves for asbestos and environmental claims and 
$45 million of reserves for mold claims at year-end 2017, compared with $85 million and $45 million, respectively, 
for such claims at year-end 2016. The asbestos and environmental claims amounts for each respective year 
constituted 1.7 percent and 1.8 percent of total net loss and loss expense reserves at these year-end dates.

We believe our exposure to asbestos and environmental claims is limited, largely because our reinsurance retention 
was $500,000 or below prior to 1987. We also were predominantly a personal lines company in the 1960s and 
1970s, when asbestos and pollution exclusions were not widely used by commercial lines insurers. During the 
1980s and early 1990s, commercial lines grew as a percentage of our overall business and our exposure to 
asbestos and environmental claims grew accordingly. Over that period, we endorsed to or included in most policies 
an asbestos and environmental exclusion.

Cincinnati Financial Corporation - 2017 10-K - Page 94

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additionally, since 2002, we have revised policy terms where permitted by state regulation to limit our exposure to 
mold claims prospectively and further reduce our exposure to other environmental claims generally. Finally, we 
have not engaged in any mergers or acquisitions through which such a liability could have been assumed. 
We continue to monitor our claims for evidence of material exposure to other mass tort classes, but we have found 
no such credible evidence to date.

Reserving data for asbestos and environmental claims has characteristics that limit the usefulness of the methods 
and models used to analyze loss and loss expense reserves for other claims. Specifically, asbestos and 
environmental loss and loss expenses for different accident years do not emerge independently of one another as 
loss development and Bornhuetter-Ferguson methods assume. In addition, asbestos and environmental loss and 
loss expense data available to date did not reflect a well-defined tail, greatly complicating the identification of an 
appropriate probabilistic trend family model. At year-end 2017, we used a weighted average of a paid survival ratio 
method and report year method to estimate reserves for IBNR asbestos and environmental claims. Our exposure to 
such claims is limited; we believe a weighted average of both methods produces a sufficient level of reserves.

Gross Property Casualty Loss and Loss Expense Payments

While we believe that historical performance of property casualty and life loss payment patterns is a reasonable 
source for projecting future claim payments, there is inherent uncertainty in this estimate of contractual obligations. 
We believe that we could meet our obligations under a significant and unexpected change in the timing of these 
payments because of the liquidity of our invested assets, strong financial position and access to lines of credit.

Our estimates of gross property casualty loss and loss expense payments do not include reinsurance receivables or 
ceded losses. As discussed in 2018 Reinsurance Ceded Programs, we purchase reinsurance to mitigate our 
property casualty risk exposure. Ceded property casualty reinsurance unpaid receivables of $187 million at year-
end 2017 are an offset to our gross property casualty loss and loss expense obligations. Our reinsurance program 
mitigates the liquidity risk of a single large loss or an unexpected rise in claim severity or frequency due to a 
catastrophic event. Reinsurance does not relieve us of our obligation to pay covered claims. The financial strength 
of our reinsurers is important because our ability to recover losses under our reinsurance agreements depends on 
the financial viability of the reinsurers.

We direct our associates and agencies to settle claims and pay losses as quickly as is practical, and we made 
$2.843 billion of net claim payments during 2017. At year-end 2017, total net property casualty reserves of 
$5.032 billion reflected $2.434 billion in unpaid amounts on reported claims (case reserves), $1.088 billion in loss 
expense reserves and $1.510 billion in estimates of claims that were incurred but had not yet been reported (IBNR). 
The specific amounts and timing of obligations related to case reserves and associated loss expenses are not set 
contractually. The amounts and timing of obligations for IBNR claims and related loss expenses are unknown. 
We discuss our methods of establishing loss and loss expense reserves and our belief that reserves are adequate 
in Critical Accounting Estimates, Property Casualty Insurance Loss and Loss Expense Reserves.

The historical pattern of using premium receipts for the payment of loss and loss expenses has enabled us to 
extend slightly the maturities of our investment portfolio beyond the estimated settlement date of the loss reserves. 
The effective duration of our consolidated property casualty fixed-maturity portfolio was 5.2 years at year-end 2017. 
By contrast, the duration of our loss and loss expense reserves was approximately 3.8 years. We believe this 
difference in duration does not affect our ability to meet current obligations because cash flow from operations is 
sufficient to meet these obligations. In addition, investment holdings could be sold, if necessary, to meet higher than 
anticipated loss and loss expenses.

Cincinnati Financial Corporation - 2017 10-K - Page 95

 
 
 
 
 
 
Range of Reasonable Reserves

The company established a reasonably likely range for net loss and loss expense reserves of $4.709 billion to 
$5.155 billion at year-end 2017, with the company carrying net reserves of $5.032 billion. The likely range was 
$4.449 billion to $4.894 billion at year-end 2016, with the company carrying net reserves of $4.738 billion. Our loss 
and loss expense reserves are not discounted for the time-value of money, but we have reduced the reserves by an 
estimate of the amount of salvage and subrogation payments we expect to recover.

The low point of each year’s range corresponds to approximately one standard error below each year’s mean 
reserve estimate, while the high point corresponds to approximately one standard error above each year’s mean 
reserve estimate. We discussed management’s reasons for basing reasonably likely reserve ranges on standard 
errors in Critical Accounting Estimates, Reserve Estimate Variability.

The ranges reflect our assessment of the most likely unpaid loss and loss expenses at year-end 2017 and 2016. 
However, actual unpaid loss and loss expenses could nonetheless fall outside of the indicated ranges.

Management’s best estimate of total loss and loss expense reserves as of year-end 2017 and 2016 was consistent 
with the corresponding actuarial best estimate.  

Cincinnati Financial Corporation - 2017 10-K - Page 96

 
 
 
Property Casualty Insurance Development of Estimated Reserves by Accident Year

The following table shows net reserve changes at year-end 2017, 2016 and 2015 by property casualty segment and 
accident year: 

(Dollars in millions)

As of December 31, 2017

2016 accident year
2015 accident year
2014 accident year
2013 accident year
2012 accident year
2011 accident year
2010 and prior accident years
(Favorable)/unfavorable

As of December 31, 2016

2015 accident year
2014 accident year
2013 accident year
2012 accident year
2011 accident year
2010 accident year
2009 and prior accident years
(Favorable)/unfavorable

As of December 31, 2015

2014 accident year
2013 accident year
2012 accident year
2011 accident year
2010 accident year
2009 accident year
2008 and prior accident years
(Favorable)/unfavorable

Commercial
lines

Personal
lines

E&S
lines

Cincinnati
Re

Totals

$

$

$

$

$

$

(35) $
(4)
(10)
(12)
11
(20)
(3)
(73) $

(64) $
(41)
(21)
(2)
(4)
(2)
5
(129) $

(27) $
(41)
(42)
(7)
3
(11)
(29)
(154) $

(8) $
2
(2)
(5)
1
—
(2)
(14) $

(12) $
7
2
(1)
1
1
(2)
(4) $

(20) $
11
4
4
3
1
2
5

$

(5) $
(8)
(11)
(4)
(1)
—
—
(29) $

(15) $
(7)
(9)
(2)
(1)
—
—
(34) $

(14) $
(10)
(10)
(2)
1
—
—
(35) $

(3) $
—
—
—
—
—
—
(3) $

(1) $
—
—
—
—
—
—
(1) $

— $
—
—
—
—
—
—
— $

(51)
(10)
(23)
(21)
11
(20)
(5)
(119)

(92)
(41)
(28)
(5)
(4)
(1)
3
(168)

(61)
(40)
(48)
(5)
7
(10)
(27)
(184)

Overall favorable development for consolidated property casualty reserves of $119 million in 2017 illustrated the 
potential for revisions inherent in estimating reserves, especially for long-tail lines such as commercial casualty and 
workers’ compensation. As noted in Critical Accounting Estimates, Key Assumptions Loss Reserving, our models 
predict that actual loss and loss expense emergence will differ from projections, and we do not attempt to monitor or 
identify such normal variations. The table in Property Casualty Loss and Loss Expense Obligations and Reserves 
shows reserves by segment and lines of business and the components of gross reserves among case, IBNR and 
loss expense reserves.

Cincinnati Financial Corporation - 2017 10-K - Page 97

 
 
 
 
Favorable reserve development of $54 million for our workers’ compensation line accounted for approximately 
74 percent of our commercial lines insurance segment net total in 2017, while favorable reserve development was 
$33 million for our commercial property line of business. Our commercial auto line of business experienced 
$33 million of unfavorable reserve development on prior accident years recorded during 2017, and that 2017 
measure for our commercial casualty line of business was also unfavorable at $11 million. Drivers of significant 
reserve development typically reflect loss emergence on known claims that was more favorable or less favorable 
than previously anticipated for various lines of business and are discussed below. 

•  Commercial casualty – During 2017, we experienced unfavorable development on prior accident years in total for 

this line of business. However, results varied between component coverages and by accident year within 
coverage. For example, our umbrella liability coverage within commercial casualty experienced favorable results 
for some prior accident years and adverse development on other accident years to end the calendar year 
favorably on all prior years combined.  Commercial multi-peril coverage developed adversely for many prior 
accident years, but products liability developed favorably. 

•  Workers’ compensation – We continue to see favorable reserve development, for all prior accident years in 
aggregate. During 2017, the trend for estimated payments to be made in future calendar years was stable 
compared to 2016. However, we continue to monitor this line closely, as a sudden increase in trend for future 
payments has a highly leveraged effect. 

•  Commercial auto – Loss emergence continued to develop unfavorably during calendar year 2017. This line of 
business has been troublesome for the industry as a whole in recent years. As part of the U.S. economic 
recession of a few years ago, slowing business activity influenced our estimates of reserves for ultimate losses 
and loss expenses during that period. As the economy slowly recovered, we believe we have been slow to 
recognize some of the higher loss cost effects in current accident year reserve estimates for at least part of that 
period. As claims that occurred during that period have become more mature, paid and reported loss cost trends 
resulted in us increasing our estimated ultimate losses. Initiatives to improve profitability of our commercial auto 
line of business are discussed in Commercial Lines Insurance Results.

•  Personal auto – Loss emergence continued to develop unfavorably during calendar year 2017. This line of 

business is subject to many of the same cost pressures related to the economic slowdown as commercial auto. 
Initiatives to improve profitability of our personal auto line of business are discussed in Personal Lines 
Insurance Results.

In consideration of the data’s credibility, we analyze commercial and personal umbrella liability reserves together 
and then allocate the derived total reserve estimate to the commercial and personal coverages. Consequently, all of 
the umbrella factors that contributed to commercial lines reserve development also contributed to personal lines 
reserve development through the other personal line, of which personal umbrella coverages are a part.

For the excess and surplus lines insurance segment, the table showing reserves by segment and lines of business 
in Property Casualty Loss and Loss Expense Obligations and Reserves, shows the components of gross reserves 
among case, IBNR and loss expense reserves. Total gross reserves were up $23 million from year-end 2016 
primarily due to the increase in premiums and exposures for this segment, as we discussed in Excess and Surplus 
Lines Insurance Results. Favorable development during 2017 of $29 million for excess and surplus lines insurance 
segment reserves, shown in the table above, illustrates the potential for revisions inherent in estimating reserves. 

Cincinnati Financial Corporation - 2017 10-K - Page 98

 
 
Life Insurance Policyholder Obligations and Reserves

Gross Life Insurance Policyholder Obligations

Our estimates of life, annuity and disability policyholder obligations reflect future estimated cash payments to be 
made to policyholders for future policy benefits, policyholders’ account balances and separate account liabilities. 
These estimates include death and disability income claims, policy surrenders, policy maturities, annuity payments, 
minimum guarantees on separate account products, commissions and premium taxes offset by expected future 
deposits and premiums on in-force contracts.

Our estimates of gross life, annuity and disability obligations do not reflect net recoveries from reinsurance 
agreements. Ceded life reinsurance receivables were $238 million at year-end 2017. As discussed in 
2018 Reinsurance Programs, we purchase reinsurance to mitigate our life insurance risk exposure. At year-end 
2017, ceded death benefits represented approximately 38.7 percent of our total gross policy face amounts in force.

These estimated cash outflows are undiscounted with respect to interest. As a result, the sum of the cash outflows 
for all years of $5.355 billion (total of life insurance obligations) exceeds the liabilities recorded in life policy and 
investment contract reserves and separate accounts for future policy benefits and claims of $3.498 billion (total of 
life insurance policy reserves and separate account policy reserves). Separate account policy reserves make up all 
but $11 million of separate accounts liabilities.

We have made significant assumptions to determine the estimated undiscounted cash flows of these policies and 
contracts that include mortality, morbidity, timing of claims, future lapse rates and interest crediting rates. Due to the 
significance of the assumptions used, the amounts presented could materially differ from actual results.

Life Insurance Reserves

Gross life policy reserves were $2.729 billion at year-end 2017, compared with $2.671 billion at year-end 2016. 
The increase was primarily due to reserves for traditional life insurance contracts. We establish reserves for 
traditional life insurance policies based on expected expenses, mortality, morbidity, withdrawal rates and investment 
yields, including a provision for uncertainty. Once these assumptions are established, they generally are maintained 
throughout the lives of the contracts. We use both our own experience and industry experience adjusted for 
historical trends in arriving at our assumptions for expected mortality and morbidity. We use our own experience 
and historical trends for setting our assumptions for expected withdrawal rates and expenses. We base our 
assumptions for expected investment income on our own experience adjusted for current economic conditions.

We establish reserves for our universal life, deferred annuity and investment contracts equal to the cumulative 
account balances, which include premium deposits plus credited interest less charges and withdrawals. Some of 
our universal life insurance policies contain no-lapse guarantee provisions. For these policies, we establish a 
reserve in addition to the account balance based on expected no-lapse guarantee benefits and expected 
policy assessments.

We regularly review our life insurance business to ensure that any deferred acquisition cost associated with the 
business is recoverable and that our actuarial liabilities (life insurance segment reserves) make sufficient provision 
for future benefits and related expenses.

2018 Reinsurance Ceded Programs
A single large loss or an unexpected rise in claims severity or frequency due to a catastrophic event is a risk to the 
company's liquidity and financial strength. In an effort to control such losses, we avoid marketing property casualty 
insurance in specific geographic areas and monitor our exposure in certain coastal regions. An example of this is 
the reduction in recent years of our homeowner policies in the southeastern U.S. coastal region. Loss exposures in 
that area had been identified as a major contributor to our catastrophe probable maximum loss estimates shown in 
the table below. Those estimates were subsequently reduced, in large part due to less exposure from southeastern 
U.S. homeowner policies. We also continually review aggregate exposures to huge disasters and purchase 
reinsurance protection to cover these exposures. For business other than Cincinnati Re, we use the Risk 
Management Solutions (RMS) and Applied Insurance Research (AIR) models to evaluate exposures to a once-in-
a-100-year and a once-in-a-250-year event to help determine appropriate reinsurance coverage programs. 
In conjunction with these activities, we also continue to evaluate information provided by our reinsurance broker. 

Cincinnati Financial Corporation - 2017 10-K - Page 99

 
 
 
 
 
 
 
 
Examples include deterministic modeling of probable maximum loss contribution from growth in new 
geographic territories. 

To help determine appropriate reinsurance coverage for hurricane, earthquake and tornado/hail exposures, for 
business other than Cincinnati Re we use the RMS and AIR models to estimate the probable maximum loss from 
a single event or multiple events occurring in a one-year period. The models are proprietary in nature, and the 
vendors that provide them periodically update the models, sometimes resulting in significant changes to their 
estimate of probable maximum loss. As of the end of 2017, both models indicated that a hurricane event 
represents our largest amount of exposure to losses. The table below summarizes estimated probabilities and the 
corresponding probable maximum loss from a single hurricane event occurring in a one-year period, for business 
other than Cincinnati Re, and indicates the effect of such losses on consolidated shareholders’ equity at 
December 31, 2017. Net losses are net of reinsurance and income taxes, assuming a 21 percent federal tax rate, 
and assume our 2018 reinsurance programs apply.

(Dollars in millions)

RMS Model

AIR Model

Probability at December 31, 2017

2.0% (1 in 50 year event)
1.0% (1 in 100 year event)
0.4% (1 in 250 year event)
0.2% (1 in 500 year event)

Gross
losses

Net
losses

$

337 $
539
906
1,259

88
96
333
610

Percent
of total
equity

Gross
losses

Net
losses

1.1% $
1.2
4.0
7.4

339 $
493
755
983

88
94
205
379

Percent
of total
equity

1.1%
1.1
2.5
4.6

The modeled losses according to RMS in the table are based on its RiskLink version 17.0 catastrophe model and 
use a long-term storm catalog methodology. The modeled losses according to AIR in the table are based on its AIR 
Touchstone® version 5.0 catastrophe model and use a long-term methodology. The AIR and RMS storm catalogs 
include decades of documented weather events used in simulations for probable maximum loss projections.

Reinsurance mitigates the risk of highly uncertain exposures and limits the maximum net loss that can arise from 
large risks or risks concentrated in areas of exposure. Management’s decisions about the appropriate structure of 
reinsurance protection and level of risk retention are affected by various factors, including changes in our 
underwriting practices, capacity to retain risks and reinsurance market conditions.

Reinsurance does not relieve us of our obligation to pay covered claims. The financial strength of our reinsurers is 
important because our ability to recover for losses covered under any reinsurance agreement depends on the 
financial viability of the reinsurer.

For 2018, the primary participants on our standard market property and casualty per-risk and per-occurrence 
reinsurance ceded programs include Hannover Reinsurance Company, Munich Reinsurance America, Partner 
Reinsurance Company of the U.S. and Swiss Reinsurance America Corporation, all of which had A.M. Best insurer 
financial strength ratings of A (Excellent) or better as of December 31, 2017. Our property catastrophe program is 
subscribed through a broker by reinsurers from the United States, Bermuda, London and the European markets. 
The largest participant in our property catastrophe program, representing approximately 48 percent of total 
participation, is the Lloyds of London placement that features numerous syndicates, with Amlin Underwriting Limited 
and the Catlin Syndicate taking the largest participations. Other primary participants in our property catastrophe 
program include Liberty Syndicate, R.J. Kiln & Company Limited, and Fidelis.

Cincinnati Financial Corporation - 2017 10-K - Page 100

 
 
 
 
 
 
 
 
 
 
 
 
The following table shows our five largest property casualty reinsurance receivable amounts by reinsurer at year-
end 2017 and 2016. Michigan Catastrophic Claims Association is a mandatory non-profit association which runs 
a reinsurance program funded by an annual premium assessment per vehicle. This assessment covers Michigan’s 
automobile no-fault policies which provide unlimited lifetime coverage for medical expenses resulting from auto 
accidents. Third Point Reinsurance is one of several reinsurers that Cincinnati Re transacts business with to cede 
part of its risk to unaffiliated reinsurance companies through retrocessions. The A.M. Best insurer financial 
strength ratings as of the end of the two most recent years are also shown for each of those reinsurers that are 
rated by Best.

(Dollars in millions)

Name of reinsurer
Michigan Catastrophic Claims Association
Swiss Reinsurance America Corporation
Third Point Reinsurance
General Reinsurance Corporation
Munich Reinsurance America

2017

2016

Total
receivable
40
$
36
34
30
21

A.M. Best
Rating
NA
A+
A-
A++
A+

Total
receivable
38
$
46
48
36
30

A.M. Best
Rating
NA
A+
A-
A++
A+

Primary components of the 2018 property and casualty reinsurance program are summarized below. The premium 
estimates below occurred near the beginning of each respective year, when direct written premiums that were 
subject to applicable reinsurance treaties were also estimated.

•  Property per risk treaty – The primary purpose of the property treaty is to provide capacity up to $50 million, 

adequate for the majority of the risks we write. It also includes protection for extra-contractual liability coverage 
losses. We retain the first $10 million of each loss. Losses between $10 million and $50 million are reinsured at 
100 percent. The 2018 ceded premium estimate was $26 million, compared with $24 million for the 2017 
estimate. 

•  Property excess treaty – For 2018, we purchased a new property reinsurance treaty that provide an additional 

$50 million in protection for property losses. This treaty, along with the property per risk treaty, provides a total of 
$100 million of protection. The 2018 ceded premium estimate was approximately $2 million. 

•  Casualty per occurrence treaty – The casualty treaty provides capacity up to $25 million. Similar to the 

property treaty, it provides sufficient capacity to cover the vast majority of casualty accounts we insure and also 
includes protection for extra-contractual liability coverage losses. We retain the first $10 million of each loss. 
Losses between $10 million and $25 million are reinsured at 100 percent. The 2018 ceded premium estimate was 
$12 million, essentially unchanged from the 2017 estimate. 

•  Casualty excess treaty – We purchase a casualty reinsurance treaty that provides an additional $45 million in 

protection for certain casualty losses. This treaty, along with the casualty per occurrence treaty, provides a total of 
$70 million of protection for workers’ compensation, extra-contractual liability coverage and clash coverage 
losses, which would apply when a single occurrence involves multiple policyholders of The Cincinnati Insurance 
Companies or multiple coverages for one insured. The 2018 ceded premium estimate was approximately 
$3 million, essentially unchanged from the 2017 estimate. 

•  Property catastrophe treaty – To protect against catastrophic events such as wind and hail, hurricanes or 

earthquakes, we purchased property catastrophe reinsurance with a limit up to $600 million. Losses from the 
same occurrence can now be aggregated into one limit over a 120-hour period and applied to the treaty towards 
recovery. The treaty contains one reinstatement provision. The 2018 ceded premium estimate was $43 million, 
compared with a $39 million estimate for 2017. We retain the first $100 million of any loss, and a share of losses 
up to $600 million, as indicated below:

5.0 percent of losses between $100 million and $200 million

5.0 percent of losses between $200 million and $300 million

5.0 percent of losses between $300 million and $400 million

5.0 percent of losses between $400 million and $600 million

Cincinnati Financial Corporation - 2017 10-K - Page 101

 
 
 
 
 
•  Beginning in 2013 we added an alternative reinsurance structure to protect against certain catastrophic events, 

and a similar structure is in place for 2017 through 2019. For certain exposures in the United States, we arranged 
for the purchase of collateralized reinsurance funded through the issuance of collateralized risk-linked securities, 
known as catastrophe bonds with Skyline Re Ltd ("Skyline"). The catastrophe bond arrangements generally 
provide reinsurance coverage for specific types of losses in specific geographic locations. They are generally 
designed to supplement coverage provided under the property catastrophe treaty. Effective January 2017, we 
have a catastrophe bond arrangement providing up to $200 million in earthquake reinsurance protection or 
$80 million in severe convective storm coverage or various combinations of those coverages. It expires in 
January 2019 and meets the requirements to be accounted for as reinsurance in accordance with the guidance 
for reinsurance contracts. The earthquake coverage is countrywide, excluding California, and the severe 
convective storm coverage territory is also countrywide, excluding Florida. The storm coverage provides loss 
recovery when storm losses for all events in aggregate exceed $190 million, after an $8 million deductible 
per event.

After reinsurance, and before any applicable benefit from our catastrophe bond, our maximum exposure to a 
catastrophic event that causes $600 million in covered losses in 2018 would be $125 million, matching our retention 
for 2017. The largest catastrophe loss event in our history occurred during 2011 from a May 20-27 storm system 
that included a tornado in Joplin, Missouri, and also significant losses from hail in the Dayton, Ohio, area. 
Our losses from that storm were estimated at December 31, 2017, to be $226 million before reinsurance.

Individual risks with insured values in excess of $100 million, as identified in the policy, are handled through a 
different reinsurance mechanism. We typically reinsure property coverage for individual risks with insured values 
between $100 million and $200 million under an automatic facultative agreement. For risks with property values 
exceeding $200 million, we negotiate the purchase of facultative coverage on an individual certificate basis. 
For casualty coverage on individual risks with limits exceeding $25 million, facultative reinsurance coverage is 
placed on an individual certificate basis. For risks with casualty limits that are between $25 million and $27 million, 
we sometimes forego facultative reinsurance and retain an additional $2 million of loss exposure.

Terrorism coverage at various levels has been secured in most of our reinsurance agreements. The broadest 
coverage for this peril is found in the property and casualty working treaties, the property per risk treaty and the 
casualty per occurrence treaty, which provide coverage for commercial and personal risks. Our property 
catastrophe treaty provides terrorism coverage for personal risks, and coverage for commercial risks with total 
insured values of $15 million or less. For insured values between $15 million and $100 million, there also may be 
coverage in the property working treaty.

A form of reinsurance is also provided through The Terrorism Risk Insurance Act of 2002 (TRIA). TRIA was 
originally signed into law on November 26, 2002, and extended on several occasions, including the most recent 
extension on January 12, 2015. TRIA provides a temporary federal backstop for losses related to the writing of the 
terrorism peril in property casualty insurance policies. Under regulations promulgated under this statute, insurers 
are required to offer terrorism coverage for certain lines of property casualty insurance, including property, 
commercial multi-peril, fire, ocean marine, inland marine, liability, aircraft and workers’ compensation. In the event 
of a terrorism event defined by TRIA, the federal government would reimburse terrorism claim payments subject to 
the insurer’s deductible. The deductible is calculated as a percentage of subject written premiums for the preceding 
calendar year. Our deductible in 2017 was $529 million (20 percent of 2016 subject premiums), and we estimate it 
is $541 million (20 percent of 2017 subject premiums) for 2018.

Reinsurance protection for the company’s surety business is covered under a separate treaty with many of the 
same reinsurers that write the property casualty working treaties.

The Cincinnati Specialty Underwriters Insurance Company has separate property and casualty reinsurance treaties 
for 2018 through its parent, The Cincinnati Insurance Company. Primary components of the treaties include:

•  Property per risk treaty – The property treaty provides limits up to $5 million, which is adequate capacity for the 

risk profile we insure. It also includes protection for extra-contractual liability coverage losses. Cincinnati Specialty 
Underwriters retains the first $500,000 of any policy loss. Losses between $500,000 and $5 million are reinsured 
at 100 percent by The Cincinnati Insurance Company.

•  Casualty treaties – The casualty treaty is written on an excess of loss basis and provide limits up to $6 million, 

which is adequate capacity for the risk profile we insure. A second treaty layer of $5 million excess of $6 million is 
written to provide coverage for extra contractual obligations or clash exposures. The maximum retention for any 
Cincinnati Financial Corporation - 2017 10-K - Page 102

 
 
 
 
 
one casualty loss is $1 million by Cincinnati Specialty Underwriters. Losses between $1 million and $6 million are 
reinsured at 100 percent by The Cincinnati Insurance Company.

•  Basket retention – Cincinnati Specialty Underwriters has purchased this coverage to limit our retention to 

$1 million in the event that the same occurrence results in both a property and a casualty loss.

•  Property catastrophe treaty – As a subsidiary of The Cincinnati Insurance Company, Cincinnati Specialty 

Underwriters is a named insured under our corporate property catastrophe treaty, and for our collateralized 
reinsurance funded through the issuance of catastrophe bonds. All terms and conditions of this reinsurance 
coverage apply to policies underwritten by Cincinnati Specialty Underwriters.

For property risks with limits exceeding $5 million or casualty risks with limits exceeding $6 million, underwriters 
place facultative reinsurance coverage on an individual certificate basis.

Cincinnati Life, our life insurance subsidiary, purchases reinsurance under separate treaties with many of the same 
reinsurers that write the property casualty working treaties. Our corporate retention is $1 million on a single life. 
For most of our core term life insurance line of business, we retain no more than a $500,000 exposure on a single 
policy, ceding the balance using excess over retention mortality coverage, and retaining the policy reserve. 
Because of the conservative nature of statutory reserving principles, retaining the policy reserve unduly depresses 
our statutory earnings and requires a large commitment of our capital. Effective November 1, 2015, we increased 
our retention to $1 million for issue ages up to 61 years on new term life insurance sales. For issue ages 61 years 
or older, our retention remains $500,000. For term life insurance business written prior to 2005, we retain 
10 percent to 25 percent of each term policy, not to exceed $500,000, ceding the balance of mortality risk and 
policy reserve.

We also have catastrophe reinsurance coverage on our life insurance operations that reimburses us for covered net 
losses in excess of $10 million. Our recovery is capped at $75 million for losses involving our associates. 

The following table shows our five largest life reinsurance receivable amounts by reinsurer at year-end 2017 and 
2016. The A.M. Best insurer financial strength ratings are also shown.

(Dollars in millions)

Name of reinsurer
Swiss Re Life & Health America, Inc.
Lincoln National Life Insurance Company
General Re Life Corporation
Security Life of Denver Insurance Company
Pacific Life Insurance Company

2017

2016

Total
receivable
80
$
38
35
27
14

A.M. Best
Rating
A+
A+
A++
A u
A+

Total
receivable
84
$
40
33
30
15

A.M. Best
Rating
A+
A+
A++
A
A+

Cincinnati Financial Corporation - 2017 10-K - Page 103

 
Safe Harbor Statement
This is our “Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995. Our business is 
subject to certain risks and uncertainties that may cause actual results to differ materially from those suggested 
by the forward-looking statements in this report. Some of those risks and uncertainties are discussed in 
Item 1A, Risk Factors. 

Factors that could cause or contribute to such differences include, but are not limited to: 

•  Unusually high levels of catastrophe losses due to risk concentrations, changes in weather patterns, 

• 

environmental events, terrorism incidents or other causes 
Increased frequency and/or severity of claims or development of claims that are unforeseen at the time of 
policy issuance
Inadequate estimates, assumptions or reliance on third-party data used for critical accounting estimates 

• 
•  Declines in overall stock market values negatively affecting the company’s equity portfolio and book value
•  Prolonged low interest rate environment or other factors that limit the company’s ability to generate growth 

in investment income or interest rate fluctuations that result in declining values of fixed-maturity 
investments, including declines in accounts in which we hold bank-owned life insurance contract assets
•  Domestic and global events resulting in capital market or credit market uncertainty, followed by prolonged 

periods of economic instability or recession, that lead to:
  Significant or prolonged decline in the fair value of a particular security or group of securities and 

impairment of the asset(s)

  Significant decline in investment income due to reduced or eliminated dividend payouts from a 

particular security or group of securities

  Significant rise in losses from surety and director and officer policies written for financial institutions or 

other insured entities

•  Recession or other economic conditions resulting in lower demand for insurance products or increased 

payment delinquencies

•  Difficulties with technology or data security breaches, including cyberattacks, that could negatively affect 

our ability to conduct business and our relationships with agents, policyholders and others

•  Disruption of the insurance market caused by technology innovations such as driverless cars that could 

decrease consumer demand for insurance products

•  Delays, inadequate data developed internally or from third parties, or performance inadequacies from 

ongoing development and implementation of underwriting and pricing methods, including telematics and 
other usage-based insurance methods, or technology projects and enhancements expected to increase our 
pricing accuracy, underwriting profit and competitiveness
• 
Increased competition that could result in a significant reduction in the company’s premium volume
•  Changing consumer insurance-buying habits and consolidation of independent insurance agencies that 

• 

• 

could alter our competitive advantages 
Inability to obtain adequate ceded reinsurance on acceptable terms, amount of reinsurance coverage 
purchased, financial strength of reinsurers and the potential for nonpayment or delay in payment by 
reinsurers
Inability to defer policy acquisition costs for any business segment if pricing and loss trends would lead 
management to conclude that segment could not achieve sustainable profitability
Inability of our subsidiaries to pay dividends consistent with current or past levels

• 
•  Events or conditions that could weaken or harm the company’s relationships with its independent agencies 

and hamper opportunities to add new agencies, resulting in limitations on the company’s opportunities for 
growth, such as: 
  Downgrades of the company’s financial strength ratings 
  Concerns that doing business with the company is too difficult 
  Perceptions that the company’s level of service, particularly claims service, is no longer a distinguishing 

characteristic in the marketplace
Inability or unwillingness to nimbly develop and introduce coverage product updates and innovations 
that our competitors offer and consumers expect to find in the marketplace

•  Actions of insurance departments, state attorneys general or other regulatory agencies, including a change 

to a federal system of regulation from a state-based system, that:

Impose new obligations on us that increase our expenses or change the assumptions underlying our 
critical accounting estimates

  Place the insurance industry under greater regulatory scrutiny or result in new statutes, rules 

and regulations 

  Restrict our ability to exit or reduce writings of unprofitable coverages or lines of business

Cincinnati Financial Corporation - 2017 10-K - Page 104

 
 
  Add assessments for guaranty funds, other insurance related assessments or mandatory reinsurance 

arrangements; or that impair our ability to recover such assessments through future surcharges or other 
rate changes
Increase our provision for federal income taxes due to changes in tax law
Increase our other expenses
Limit our ability to set fair, adequate and reasonable rates 

  Place us at a disadvantage in the marketplace 
  Restrict our ability to execute our business model, including the way we compensate agents

•  Adverse outcomes from litigation or administrative proceedings
•  Events or actions, including unauthorized intentional circumvention of controls, that reduce the company’s 
future ability to maintain effective internal control over financial reporting under the Sarbanes-Oxley Act 
of 2002 

•  Unforeseen departure of certain executive officers or other key employees due to retirement, health or 

other causes that could interrupt progress toward important strategic goals or diminish the effectiveness of 
certain longstanding relationships with insurance agents and others

•  Events, such as an epidemic, natural catastrophe or terrorism, that could hamper our ability to assemble 

our workforce at our headquarters location 

Further, the company’s insurance businesses are subject to the effects of changing social, global, economic 
and regulatory environments. Public and regulatory initiatives have included efforts to adversely influence and 
restrict premium rates, restrict the ability to cancel policies, impose underwriting standards and expand overall 
regulation. The company also is subject to public and regulatory initiatives that can affect the market value for 
its common stock, such as measures affecting corporate financial reporting and governance. The ultimate 
changes and eventual effects, if any, of these initiatives are uncertain.

Cincinnati Financial Corporation - 2017 10-K - Page 105

 
 
 
ITEM 7A. 

Quantitative and Qualitative Disclosures About Market Risk

Introduction
Market risk is the potential for a decrease in securities value resulting from broad yet uncontrollable forces such as 
inflation, economic growth, interest rates, world political conditions or other widespread unpredictable events. It is 
comprised of many individual risks that, when combined, create a macroeconomic impact. The company accepts 
and manages risks in its investment portfolio as part of the means of achieving portfolio objectives. Some of the 
risks are:

•  Political – the potential for a decrease in value due to the real or perceived impact of governmental policies 

or conditions

•  Regulatory – the potential for a decrease in value due to the impact of legislative proposals or changes in laws 

or regulations

•  Economic – the potential for a decrease in value due to changes in general economic factors (recession, inflation, 

deflation, etc.)

•  Revaluation – the potential for a decrease in value due to a change in relative value (change in market multiple) 

of the market brought on by general economic factors

• 

Interest-rate – the potential for a decrease in value of a security or portfolio due to its sensitivity to changes 
(increases or decreases) in the general level of interest rates

Company-specific risk is the potential for a particular issuer to experience a decline in value due to the impact of 
sector or market risk on the holding or because of issues specific to the firm:

•  Fraud – the potential for a negative impact on an issuer’s performance due to actual or alleged illegal or improper 

activity of individuals it employs

•  Credit – the potential for deterioration in an issuer’s financial profile due to specific company issues, problems it 

faces in the course of its operations or industry-related issues

•  Default – the possibility that an issuer will not make a required payment (interest payment or return of principal) 

on its debt. Generally this occurs after its financial profile has deteriorated (credit risk) and it no longer has the 
means to make its payments

The investment committee of the board of directors monitors the investment risk management process primarily 
through its executive oversight of our investment activities. We take an active approach to managing market and 
other investment risks, including the accountabilities and controls over these activities. Actively managing these 
market risks is integral to our operations and could require us to change the character of future investments 
purchased or sold or require us to shift the existing asset portfolios to manage exposure to market risk within 
acceptable ranges.

Sector risk is the potential for a negative impact on a particular industry due to its sensitivity to factors that make up 
market risk. Market risk affects general supply or demand factors for an industry and affects companies within that 
industry to varying degrees.

Cincinnati Financial Corporation - 2017 10-K - Page 106

 
 
Risks associated with the asset classes described in Item 1, Our Segments, Investments Segment, can be 
summarized as follows (H – high, A – average, L – low):

Political
Regulatory
Economic
Revaluation
Interest rate
Fraud
Credit
Default

Taxable
fixed maturities
A
A
A
A
H
A
A
A

Tax-exempt
fixed maturities
H
A
A
A
H
L
L
L

Common
equities
A
A
H
H
A
A
A
A

Nonredeemable
preferred
equities
A
A
A
A
H
A
A
A

Cincinnati Financial Corporation - 2017 10-K - Page 107

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fixed-Maturity Securities Investments
For investment-grade corporate bonds, the inverse relationship between interest rates and bond prices leads to 
falling bond values during periods of increasing interest rates. We address this risk by attempting to construct a 
generally laddered maturity schedule that allows us to reinvest cash flows at prevailing rates. Although the potential 
for a worsening financial condition, and ultimately default, does exist with investment-grade corporate bonds, we 
address this risk by performing credit analysis and monitoring as well as maintaining a diverse portfolio of holdings.

The primary risk related to high-yield corporate bonds is credit risk. A weak financial profile can lead to rating 
downgrades from the credit rating agencies, which can put further downward pressure on bond prices. Interest rate 
risk, while significant, is less of a factor with high-yield corporate bonds, as valuation is related more directly to 
underlying operating performance than to general interest rates. This puts more emphasis on the financial results 
achieved by the issuer rather than on general economic trends or statistics within the marketplace. We address this 
concern by analyzing issuer- and industry-specific financial results and by closely monitoring holdings within this 
asset class.

The primary risks related to tax-exempt bonds are interest rate risk and political risk associated with the specific 
economic environment within the political boundaries of the issuing municipal entity. We address these concerns by 
focusing on municipalities’ general-obligation debt and on essential-service bonds. Essential-service bonds derive a 
revenue stream from municipal services that are vital to the people living in the area (water service, sewer service, 
etc.). Another risk related to tax-exempt bonds is regulatory risk or the potential for legislative changes that would 
negate the benefit of owning tax-exempt bonds. We monitor regulatory activity for situations that may negatively 
affect current holdings and our ongoing strategy for investing in these securities.

The final, less significant risk is our exposure to credit risk for a portion of the tax-exempt portfolio that has support 
from corporate entities. Examples are bonds insured by corporate bond insurers or bonds with interest payments 
made by a corporate entity through a municipal conduit or authority. Our decisions regarding these investments 
primarily consider the underlying municipal situation. The existence of third-party insurance is intended to reduce 
risk in the event of default. In circumstances in which the municipality is unable to meet its obligations, risk would be 
increased if the insuring entity were experiencing financial duress. Because of our diverse exposure and selection 
of higher-rated entities with strong financial profiles, we do not believe this is a material concern as we discuss in 
Item 1, Our Segments, Investments Segment.

Interest Rate Sensitivity Analysis

Because of our strong shareholders’ equity, long-term investment horizon and ability to hold most fixed-maturity 
investments to maturity, we believe the company is well positioned if interest rates were to rise. A higher rate 
environment would provide the opportunity to invest cash flow in higher-yielding securities, while reducing the 
likelihood of untimely redemptions of currently callable securities. While higher interest rates would be expected to 
increase the number of fixed-maturity holdings fair valued below 100 percent of amortized cost, we believe lower 
fixed-maturity security values due solely to interest rate changes would not signal a decline in credit quality.

Our dynamic financial planning model uses analytical tools to assess market risks. As part of this model, the 
effective duration of the fixed-maturity portfolio is continually monitored by our investment department to evaluate 
the theoretical impact of interest rate movements.

The table below summarizes the effect of hypothetical changes in interest rates on fair value of our fixed-
maturity portfolio.

(Dollars in millions)

At December 31, 2017
At December 31, 2016

-200

$
$

11,803
11,131

-100

Effect from interest rate change in basis points
—
10,699
10,085

100
10,133
9,577

11,249
10,603

$
$

$
$

$
$

200

$
$

9,589
9,094

The effective duration of the fixed-maturity portfolio was 5.2 years at year-end 2017, compared with 5.0 years at 
year-end 2016. A 100-basis-point movement in interest rates would result in an approximately 5.2 percent change in 
the fair value of the fixed-maturity portfolio. Generally speaking, the higher a bond is rated, the more directly 
correlated movements in its fair value are to changes in the general level of interest rates, exclusive of call features. 

Cincinnati Financial Corporation - 2017 10-K - Page 108

 
 
 
 
 
 
 
 
The fair values of average- to lower-rated corporate bonds are additionally influenced by the expansion or 
contraction of credit spreads.

In the dynamic financial planning model, the selected interest rate change of 100 to 200 basis points represents our 
views of a shift in rates that is quite possible over a one-year period. The rates modeled should not be considered a 
prediction of future events as interest rates may be much more volatile in the future. The analysis is not intended to 
provide a precise forecast of the effect of changes in rates on our results or financial condition, nor does it take into 
account any actions that we might take to reduce exposure to such risks.

Equity Securities Investments
Our equity portfolio is subject to a variety of risk factors encompassed under the umbrella of market risk. 
General economic swings influence the performance of the underlying industries and companies within those 
industries. Industry- and company-specific risks also have the potential to substantially affect the value of our 
portfolio. Our investment guidelines help address these risks by diversifying the portfolio and establishing 
parameters to help manage exposures. 

The table below summarizes the effect of hypothetical changes in market prices on fair value of our equity portfolio.

(Dollars in millions)

Effect from market price change in percent

At December 31, 2017

At December 31, 2016

-30%

-20%

-10%

$

$

4,374

3,734

$

$

4,999

4,267

$

$

5,624

4,801

$

$

—
6,249

5,334

10%

20%

30%

$

$

6,874

5,867

$

$

7,499

6,401

$

$

8,124

6,934

Our equity holdings represented $6.249 billion in fair value and accounted for approximately 89 percent of the 
net unrealized gains and losses of the entire portfolio at year-end 2017. No holding had a fair value greater than 
4.0 percent of our $6.039 billion publicly traded common stock portfolio. We had 30 holdings among eight different 
sectors each with a fair value greater than $100 million. See Item 1, Our Segments, Investments Segment and 
Item 8, Note 2 of the Consolidated Financial Statements, for additional details on our holdings.

The primary risks related to preferred stocks are similar to those related to investment grade corporate bonds. 
Rising interest rates adversely affect market values due to the normal inverse relationship between interest rates 
and bond prices. Credit risk exists due to the subordinate position of preferred stocks in the capital structure. 
We minimize this risk by primarily purchasing investment-grade preferred stocks of issuers with a strong history of 
paying a common stock dividend.

Application of Asset Impairment Policy
As discussed in Item 7, Critical Accounting Estimates, Asset Impairment, our fixed-maturity and equity investment 
portfolios are evaluated differently for other-than-temporary impairments. The company’s asset impairment 
committee monitors a number of significant factors for indications of investments fair valued below the carrying 
amount may not be recoverable. The application of our impairment policy resulted in OTTI charges that reduced 
our income before income taxes by $9 million in 2017, $2 million in 2016 and $52 million in 2015. Impairments are 
discussed in Item 7, Investments Results.

We expect the number of securities fair valued below 100 percent of cost or amortized cost to fluctuate as interest 
rates rise or fall and credit spreads expand or contract due to prevailing economic conditions. Further, cost or 
amortized cost for some securities have been revised due to impairment charges recognized in prior periods. 
At year-end 2017, 440 of the 3,598 securities we owned were fair valued below 100 percent of cost or amortized 
cost compared with 784 of the 3,315 securities we owned at year-end 2016 and 414 of the 3,163 securities we 
owned at year-end 2015.

Cincinnati Financial Corporation - 2017 10-K - Page 109

 
 
 
 
 
 
The 440 holdings fair valued below cost or amortized cost at year-end 2017 represented 8.8 percent of the 
investment portfolio and $38 million in unrealized losses.

• 

• 

425 of these holdings were fair valued between 90 percent and 100 percent of cost or amortized cost. The value 
of these securities fluctuates primarily because of changes in interest rates. The fair value of these 425 securities 
was $1.450 billion at year-end 2017, and they accounted for $31 million in unrealized losses.

15 of these holdings were fair valued between 70 percent and 90 percent of cost or amortized cost. The fair value 
of these holdings was $41 million, and they accounted for $7 million in unrealized losses.

•  No securities had a fair value below 70 percent of cost or amortized cost. 

The following table summarizes the length of time securities in the investment portfolio have been in a continuous 
unrealized loss position.

(Dollars in millions)

At December 31, 2017

Fixed maturity securities:

Corporate
States, municipalities and political
subdivisions
Commercial mortgage-backed
Government-sponsored enterprises
Foreign government
United States government

Subtotal

Equity securities:

Common equities

Subtotal
Total

At December 31, 2016
Fixed maturity securities:

Corporate
States, municipalities and political
subdivisions
Commercial mortgage-backed
Government-sponsored enterprises
United States government

Subtotal

Equity securities:

Common equities
Nonredeemable preferred equities

Subtotal
Total

Less than 12 months

Fair
value

Unrealized
losses

12 months or more
Fair
value

Unrealized
losses

Total

Fair
value

Unrealized
losses

$

330

$

4

$

252

$

88
33

96
10

23
580

229
229
809

$

1
—

1
—

—
6

14
14
20

$

264
36

124
—

6
682

—
—
682

$

9

5
1

3
—

—
18

—
—
18

$

582

$

352
69

220
10

29
1,262

229
229
1,491

$

$

733

$

15

$

189

$

11

$

922

$

989
89
155
6
1,972

103
4
107
2,079

$

42
2
3
—
62

9
—
9
71

$

—
2
—
—
191

—
—
—
191

$

—
—
—
—
11

—
—
—
11

$

989
91
155
6
2,163

103
4
107
2,270

$

$

$

$

13

6
1

4
—

—
24

14
14
38

26

42
2
3
—
73

9
—
9
82

Cincinnati Financial Corporation - 2017 10-K - Page 110

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes our investment portfolio, classifying securities based on fair values relative to cost 
or amortized cost:

Number
of issues

Cost or
amortized
cost

Fair
value

Gross
unrealized
gain (loss)

Gross
investment
income

(Dollars in millions)      

At December 31, 2017
Taxable fixed maturities:

Fair valued below 70% of amortized cost
Fair valued at 70% to less than 100% of amortized cost
Fair valued at 100% and above of amortized cost
Investment income on securities sold in current year

Total

Tax-exempt fixed maturities:

Fair valued below 70% of amortized cost
Fair valued at 70% to less than 100% of amortized cost
Fair valued at 100% and above of amortized cost
Investment income on securities sold in current year

Total

Common equities:

Fair valued below 70% of cost
Fair valued at 70% to less than 100% of cost
Fair valued at 100% and above of cost
Investment income on securities sold in current year

Total

Nonredeemable preferred equities:
Fair valued below 70% of cost
Fair valued at 70% to less than 100% of cost
Fair valued at 100% and above of cost
Investment income on securities sold in current year

Total

Portfolio summary:

Fair valued below 70% of cost or amortized cost
Fair valued at 70% to less than 100% of cost or
amortized cost
Fair valued at 100% and above of cost or amortized cost
Investment income on securities sold in current year

Total

At December 31, 2016
Portfolio summary:

— $

— $

— $
287
1,202
—
1,489

—
138
1,874
—
2,012

—
15
53
—
68

—
—
29
—
29

—

440
3,158
—
3,598

$

1,019
5,364
—
6,383

—
267
3,664
—
3,931

—
243
2,675
—
2,918

—
—
176
—
176

1,000
5,637
—
6,637

—
262
3,800
—
4,062

—
229
5,810
—
6,039

—
—
210
—
210

—

1,529
11,879
—
13,408

$

—

1,491
15,457
—
16,948

— $
(19)
273
—
254

—
(5)
136
—
131

—
(14)
3,135
—
3,121

—
—
34
—
34

—

(38)
3,578
—
3,540

$

$

—
24
270
28
322

—
6
112
5
123

—
7
140
11
158

—
—
11
1
12

—

37
533
45
615

—

62
501
38
601

Fair valued below 70% of cost or amortized cost
Fair valued at 70% to less than 100% of cost or
amortized cost
Fair valued at 100% and above of cost or amortized cost
Investment income on securities sold in current year

Total

— $

— $

— $

— $

784
2,531
—
3,315

$

2,352
10,442
—
12,794

$

2,270
13,149
—
15,419

$

(82)
2,707
—
2,625

$

Cincinnati Financial Corporation - 2017 10-K - Page 111

 
 
 
 
 
ITEM 8.       Financial Statements and Supplementary Data

Responsibility for Financial Statements
We have prepared the consolidated financial statements of Cincinnati Financial Corporation and our subsidiaries for 
the year ended December 31, 2017, in accordance with accounting principles generally accepted in the United 
States of America (GAAP).

We are responsible for the integrity and objectivity of these financial statements. The amounts, presented on an 
accrual basis, reflect our best estimates and judgment. These statements are consistent in all material aspects with 
other financial information in the Annual Report on Form 10-K. Our accounting system and related internal controls 
are designed to assure that our books and records accurately reflect the company’s transactions in accordance with 
established policies and procedures as implemented by qualified personnel.

Our board of directors has established an audit committee of independent outside directors. We believe these 
directors are free from any relationships that could interfere with their independent judgment as audit committee 
members.

The audit committee meets periodically with management, our independent registered public accounting firm and 
our internal auditors to discuss how each is handling its respective responsibilities. The audit committee reports its 
findings to the board of directors. The audit committee recommends to the board the annual appointment of the 
independent registered public accounting firm. The audit committee reviews with this firm the scope of the audit 
assignment and the adequacy of internal controls and procedures.

Deloitte & Touche LLP, our independent registered public accounting firm, audited the consolidated financial 
statements of Cincinnati Financial Corporation and subsidiaries for the year ended December 31, 2017. Deloitte & 
Touche LLP met with our audit committee to discuss the results of its examination. They have the opportunity to 
discuss the adequacy of internal controls and the quality of financial reporting without management present.

Cincinnati Financial Corporation - 2017 10-K - Page 112

 
 
 
 
 
 
Management’s Annual Report on Internal Control Over Financial Reporting
The management of Cincinnati Financial Corporation and its subsidiaries is responsible for establishing and 
maintaining adequate internal controls, designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with accounting 
principles generally accepted in the United States of America (GAAP). The company’s internal control over financial 
reporting includes those policies and procedures that:

•  Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and 

dispositions of the assets of the company;

•  Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 

statements in accordance with GAAP and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and the directors of the company; and

•  Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or 

disposition of the company’s assets that could have a material effect on the financial statements.

All internal control systems, no matter how well designed, have inherent limitations, including the possibility of 
human error and the circumvention of overriding controls. Accordingly, even effective internal control can provide 
only reasonable assurance with respect to financial statement preparation and presentation. Further, because of 
changes in conditions, the effectiveness of internal control may vary over time.

The company’s management assessed the effectiveness of the company’s internal control over financial reporting 
as of December 31, 2017, as required by Section 404 of the Sarbanes Oxley Act of 2002. Management’s 
assessment was based on the criteria established in the Internal Control – Integrated Framework (2013) issued by 
the Committee of Sponsoring Organizations of the Treadway Commission and was designed to provide reasonable 
assurance that the company maintained effective internal control over financial reporting as of December 31, 2017. 
The assessment led management to conclude that, as of December 31, 2017, the company’s internal control over 
financial reporting was effective based on those criteria.

The company’s independent registered public accounting firm has issued an audit report on our internal control over 
financial reporting as of December 31, 2017. 

/S/ Steven J. Johnston
Steven J. Johnston, FCAS, MAAA, CFA, CERA
President and Chief Executive Officer

/S/ Michael J. Sewell
Michael J. Sewell, CPA
Chief Financial Officer, Senior Vice President and Treasurer
(Principal Accounting Officer)

February 23, 2018 

Cincinnati Financial Corporation - 2017 10-K - Page 113

 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm
To the Shareholders and Board of Directors of Cincinnati Financial Corporation

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the accompanying consolidated balance sheets of Cincinnati Financial Corporation and 
subsidiaries (the "Company") as of December 31, 2017 and 2016, the related consolidated statements of income, 
comprehensive income, shareholders' equity, and cash flows for each of the three years in the period ended 
December 31, 2017, and the related notes and the schedules listed in the Index at Item 15(c) (collectively referred 
to as the “financial statements”). We also have audited the Company's internal control over financial reporting as of 
December 31, 2017, based on criteria established in Internal Control - Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission (COSO). 

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position 
of the Company as of December 31, 2017 and 2016, and the results of its operations and its cash flows for each of 
the three years in the period ended December 31, 2017, in conformity with accounting principles generally accepted 
in the United States of America. Also, in our opinion, the Company maintained, in all material respects, effective 
internal control over financial reporting as of December 31, 2017, based on criteria established in Internal Control - 
Integrated Framework (2013) issued by COSO.

Basis for Opinions

The Company's management is responsible for these financial statements, for maintaining effective internal control 
over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, 
included in the accompanying Management’s Annual Report on Internal Control over Financial Reporting. Our 
responsibility is to express an opinion on these financial statements and an opinion on the Company's internal 
control over financial reporting based on our audits. We are a public accounting firm registered with the Public 
Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to 
the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the 
Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan 
and perform the audits to obtain reasonable assurance about whether the financial statements are free of material 
misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was 
maintained in all material respects. 

Our audits of the financial statements included performing procedures to assess the risks of material misstatement 
of the financial statements, whether due to error or fraud, and performing procedures to respond to those risks. 
Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the 
financial statements. Our audits also included evaluating the accounting principles used and significant estimates 
made by management, as well as evaluating the overall presentation of the financial statements. Our audit of 
internal control over financial reporting included obtaining an understanding of internal control over financial 
reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk. Our audits also included performing such other 
procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable 
basis for our opinions.

Definition and Limitations of Internal Control over Financial Reporting

A company's internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company's internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's 
assets that could have a material effect on the financial statements.

Cincinnati Financial Corporation - 2017 10-K - Page 114

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may 
become inadequate because of changes in conditions, or that the degree of compliance with the policies or 
procedures may deteriorate.

/S/ DELOITTE & TOUCHE LLP 
Cincinnati, Ohio
February 23, 2018 

We have served as the Company’s auditor since 1980.

Cincinnati Financial Corporation - 2017 10-K - Page 115

Cincinnati Financial Corporation and Subsidiaries
Consolidated Balance Sheets 

(Dollars in millions, except per share data)

Assets

Investments

Fixed maturities, at fair value (amortized cost: 2017—$10,314; 2016—$9,799)
Equity securities, at fair value (cost: 2017—$3,094; 2016—$2,995)
Other invested assets
Total investments

Cash and cash equivalents
Investment income receivable
Finance receivable
Premiums receivable
Reinsurance recoverable
Prepaid reinsurance premiums
Deferred policy acquisition costs
Land, building and equipment, net, for company use (accumulated depreciation:
     2017—$253; 2016—$237)
Other assets
Separate accounts

Total assets

Liabilities

Insurance reserves

Loss and loss expense reserves
Life policy and investment contract reserves

Unearned premiums
Other liabilities
Deferred income tax
Note payable
Long-term debt and capital lease obligations
Separate accounts

Total liabilities

Commitments and contingent liabilities (Note 16)

Shareholders' Equity

Common stock, par value—$2 per share; (authorized: 2017 and 2016—500 million shares;
  issued: 2017 and 2016—198.3 million shares)
Paid-in capital
Retained earnings
Accumulated other comprehensive income
Treasury stock at cost (2017—34.4 million shares and 2016—33.9 million shares)

Total shareholders' equity
Total liabilities and shareholders' equity

Accompanying Notes are an integral part of these Consolidated Financial Statements.

Cincinnati Financial Corporation - 2017 10-K - Page 116

December 31, December 31,

2017

2016

$

$

$

$

$

$

$

10,699
6,249
103
17,051
657
134
61
1,589
432
42
670

185
216
806
21,843

5,273
2,729
2,404
792
745
24
827
806
13,600

10,085
5,334
81
15,500
777
134
51
1,533
545
62
637

183
198
766
20,386

5,085
2,671
2,307
786
865
20
826
766
13,326

—

—

397
1,265
5,180
2,788
(1,387)
8,243
21,843

$

397
1,252
5,037
1,693
(1,319)
7,060
20,386

 
 
 
 
 
 
 
 
 
 
 
Cincinnati Financial Corporation and Subsidiaries
Consolidated Statements of Income

(Dollars in millions, except per share data)

Revenues

Earned premiums
Investment income, net of expenses
Realized investment gains, net
Fee revenues
Other revenues
Total revenues

Benefits and Expenses

Insurance losses and contract holders' benefits
Underwriting, acquisition and insurance expenses
Interest expense
Other operating expenses

Total benefits and expenses
Income Before Income Taxes
Provision (Benefit) for Income Taxes

Current
Deferred

Total provision (benefit) for income taxes

Net Income
Per Common Share
Net income—basic
Net income—diluted

Years ended December 31,
2016

2017

2015

$

4,954
609
148
16
5
5,732

3,390
1,546
53
13
5,002
730

129
(444)
(315)
1,045

6.36
6.29

$

$

$

$

$

4,710
595
124
15
5
5,449

3,107
1,465
53
12
4,637
812

183
38
221
591

3.59
3.55

4,480
572
70
13
7
5,142

2,808
1,387
53
13
4,261
881

231
16
247
634

3.87
3.83

$

$

$

Accompanying Notes are an integral part of these Consolidated Financial Statements.

Cincinnati Financial Corporation - 2017 10-K - Page 117

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cincinnati Financial Corporation and Subsidiaries
Consolidated Statements of Comprehensive Income

(Dollars in millions)

Net Income

Other Comprehensive Income

Years ended December 31,

2017

2016

2015

$

1,045

$

591

$

634

Change in unrealized gains and losses on investments, net of tax of
$317, $186 and $(220), respectively

Amortization of pension actuarial gains and losses and prior service
cost, net of tax of $7, $6 and $(2), respectively

Change in life deferred acquisition costs, life policy reserves and
other, net of tax of $1, $(4) and $4, respectively

Other comprehensive income (loss)

Comprehensive Income

598

7

(2)
603

345

10

(6)
349

$

1,648

$

940

$

(405)

(4)

9
(400)
234

Accompanying Notes are an integral part of these Consolidated Financial Statements.

Cincinnati Financial Corporation - 2017 10-K - Page 118

 
 
 
 
Cincinnati Financial Corporation and Subsidiaries
Consolidated Statements of Shareholders’ Equity

(Dollars in millions)

Common Stock

Beginning of year
Share-based awards
End of year

Paid-In Capital

Beginning of year
Share-based awards
Share-based compensation
Other
End of year

Retained Earnings
Beginning of year
Net income
Dividends declared
Reclassification of certain tax effects from accumulated other
comprehensive income
End of year

Accumulated Other Comprehensive Income

Beginning of year
Other comprehensive income (loss)
Reclassification of certain tax effects to retained earnings
End of year

Treasury Stock

Beginning of year
Share-based awards
Shares acquired - share repurchase authorization
Shares acquired - share-based compensation plans
Other
End of year

Years ended December 31,
2016

2017

2015

$

$

397
—
397

$

397
—
397

1,252
(18)
26
5
1,265

5,037
1,045
(410)

(492)
5,180

1,693
603
492
2,788

(1,319)
26
(92)
(7)
5
(1,387)

1,232
(8)
23
5
1,252

4,762
591
(316)

—
5,037

1,344
349
—
1,693

(1,308)
36
(39)
(13)
5
(1,319)

397
—
397

1,214
(7)
20
5
1,232

4,505
634
(377)

—
4,762

1,744
(400)
—
1,344

(1,287)
41
(53)
(16)
7
(1,308)

Total Shareholders' Equity

$

8,243

$

7,060

$

6,427

(In millions)
Common Stock - Shares Outstanding

Beginning of year
Share-based awards
Shares acquired - share repurchase authorization
Shares acquired - share-based compensation plans
Other
End of year

164.4
0.8
(1.3)
(0.1)
0.1
163.9

163.9
1.0
(0.5)
(0.2)
0.2
164.4

163.7
1.3
(1.0)
(0.3)
0.2
163.9

Accompanying Notes are an integral part of these Consolidated Financial Statements.

Cincinnati Financial Corporation - 2017 10-K - Page 119

Cincinnati Financial Corporation and Subsidiaries
Consolidated Statements of Cash Flows

(Dollars in millions)

Cash Flows From Operating Activities

Net income
Adjustments to reconcile net income to net cash provided by operating
activities:

Years ended December 31,
2016

2017

2015

$

1,045

$

591

$

634

Depreciation and amortization
Realized investment gains, net
Share-based compensation
Interest credited to contract holders'
Deferred income tax expense
Changes in:

Investment income receivable
Premiums and reinsurance receivable
Deferred policy acquisition costs
Other assets
Loss and loss expense reserves
Life policy and investment contract reserves
Unearned premiums
Other liabilities
Current income tax receivable/payable

Net cash provided by operating activities

Cash Flows From Investing Activities

Sale of fixed maturities
Call or maturity of fixed maturities
Sale of equity securities
Purchase of fixed maturities
Purchase of equity securities
Investment in finance receivables
Collection of finance receivables
Investment in buildings and equipment
Change in other invested assets, net

Net cash used in investing activities
Cash Flows From Financing Activities

Payment of cash dividends to shareholders
Shares acquired - share repurchase authorization
Changes in note payable
Proceeds from stock options exercised
Contract holders' funds deposited
Contract holders' funds withdrawn
Excess tax benefits on share-based compensation
Other

Net cash used in financing activities
Net change in cash and cash equivalents

Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Supplemental Disclosures of Cash Flow Information

Interest paid
Income taxes paid
Noncash Activities

Conversion of securities
Equipment acquired under capital lease obligations
Cashless exercise of stock options
Other assets and other liabilities

55
(148)
26
48
(444)

—
77
(36)
(43)
188
96
97
24
67
1,052

23
1,172
523
(1,723)
(513)
(32)
23
(16)
(15)
(558)

(400)
(92)
4
13
79
(164)
—
(54)
(614)
(120)
777
657

52
60

5
14
7
75

$

$

$

48
(124)
23
48
38

(5)
(113)
(26)
34
367
102
106
61
(35)
1,115

15
1,511
465
(1,994)
(439)
(17)
30
(13)
(14)
(456)

(306)
(39)
(15)
21
95
(155)
5
(32)
(426)
233
544
777

52
213

4
20
13
53

$

$

$

52
(70)
20
44
16

(6)
(48)
(18)
(39)
233
101
119
55
(18)
1,075

43
1,199
342
(1,722)
(493)
(14)
30
(10)
1
(624)

(366)
(53)
(14)
24
83
(148)
4
(28)
(498)
(47)
591
544

52
245

3
20
16
27

$

$

$

Accompanying Notes are an integral part of these Consolidated Financial Statements.

Cincinnati Financial Corporation - 2017 10-K - Page 120

 
 
 
 
 
 
Notes to Consolidated Financial Statements

NOTE 1 – Summary of Significant Accounting Policies

Nature of Operations

Cincinnati Financial Corporation (CFC) operates through our insurance group and two complementary 
subsidiary companies.

The Cincinnati Insurance Company leads our insurance group that also includes two subsidiaries: The Cincinnati 
Casualty Company and The Cincinnati Indemnity Company. This group markets a broad range of standard market 
commercial and personal policies. The group focuses on delivery of quality customer service to our select group of 
1,702 independent insurance agencies with 2,256 reporting locations across 42 states. Other subsidiaries of 
The Cincinnati Insurance Company include The Cincinnati Life Insurance Company, which markets life and 
disability income insurance and fixed annuities, and The Cincinnati Specialty Underwriters Insurance Company, 
which offers excess and surplus lines property casualty insurance products. The Cincinnati Insurance Company 
also conducts the business of our reinsurance assumed operations, Cincinnati ReSM. 

The two CFC complementary subsidiaries are CSU Producer Resources Inc., which provides insurance brokerage 
services to our independent agencies so their clients can access our excess and surplus lines insurance products, 
and CFC Investment Company, which offers commercial leasing and financing services to our agents, their clients 
and other customers.

Basis of Presentation

Our consolidated financial statements include the accounts of the parent and its wholly owned subsidiaries and are 
presented in conformity with accounting principles generally accepted in the United States of America (GAAP). 
All intercompany balances and transactions have been eliminated in consolidation.

The preparation of the consolidated financial statements in conformity with GAAP requires us to make estimates 
and assumptions that affect amounts reported in the consolidated financial statements and accompanying notes. 
Our actual results could differ from those estimates.

Investments

Our portfolio investments are primarily in publicly traded fixed-maturity and equity security investments. Fixed-
maturity investments (taxable bonds, tax-exempt bonds, redeemable preferred equities and commercial mortgage- 
backed securities) and equity investments (common and nonredeemable preferred equities) are classified as 
available for sale and recorded at fair value in the consolidated financial statements. The number of fixed-maturity 
securities with fair value below 100 percent of amortized cost can be expected to fluctuate as interest rates rise or 
fall. Because of our strong capital and long-term investment horizon, our general intent is to hold fixed-maturity 
investments until maturity, regardless of short-term fluctuations in fair values.

Impairment charges for fixed maturities are recorded for other-than-temporary declines in value if fair value is below 
amortized cost and, in the asset impairment committee’s judgment, the fair value is not expected to be recouped 
within a designated recovery period. Our invested asset impairment policy also states that fixed maturities below 
their amortized cost that the company (1) intends to sell or (2) more likely than not will be required to sell before 
recovery of their amortized cost basis are deemed to be other-than-temporarily impaired (OTTI). The amortized cost 
of any such securities is reduced to fair value as the new cost basis, and a realized loss is recorded in the period in 
which it is recognized. When these two criteria are not met, and the company believes that full collection of interest 
and/or principal is not likely, we determine the net present value of future cash flows by using the effective interest 
rate implicit in the security at the date of acquisition as the discount rate and compare that amount with the 
amortized cost and fair value of the security. The difference between the net present value of the expected future 
cash flows and amortized cost of the security is considered a credit loss and recognized as a realized loss in the 
period in which it occurred. The difference between the fair value and the net present value of the cash flows of 
the security, the noncredit loss, is recognized in other comprehensive income as an unrealized loss. We had no 
fixed-maturity securities with a noncredit loss for the years ended 2017, 2016 and 2015.

Cincinnati Financial Corporation - 2017 10-K - Page 121

 
 
 
 
 
 
 
 
When determining OTTI charges for our equity portfolio, our invested asset impairment policy considers qualitative 
and quantitative factors, including facts and circumstances specific to individual securities; asset classes; the 
financial condition of the issuer; changes in dividend payment; the length of time fair value had been less than cost; 
the severity of the decline in fair value below cost; the volatility of the security; and our ability and intent to hold each 
position until its forecasted recovery.

We include the noncredit portion of fixed-maturity OTTI charges and all other unrealized gains and losses on 
investments, net of taxes, in shareholders’ equity as accumulated other comprehensive income (AOCI). 
Realized gains and losses on investments are recognized in net income based on the trade date 
accounting method.

Included within our other invested assets were $31 million and $31 million of life policy loans, $35 million and      
$23 million of private equity investments and $37 million and $27 million of real estate through direct property 
ownership and development projects in the United States at December 31, 2017 and 2016, respectively. Life policy 
loans are carried at the receivable value. The private equity investments provide their financial statements to us and 
generally report investments on their balance sheets at fair value. We use the equity method of accounting for 
private equity and real estate development investments.

Investment income, net of expenses, consists mainly of interest and dividends. We record interest on an accrual 
basis and record dividends at the ex-dividend date. We amortize premiums and discounts on fixed-maturity 
securities using the effective interest method over the expected life of the security.

Fair Value Disclosures

Fair value is defined as the exit price or the amount that would be (1) received to sell an asset or (2) paid to transfer 
a liability in an orderly transaction between marketplace participants at the measurement date. When determining 
an exit price, we rely upon observable market data whenever possible. We primarily base fair value for investments 
in equity and fixed-maturity securities (including redeemable preferred stock and assets held in separate accounts) 
on quoted market prices or on prices from the company’s nationally recognized pricing vendor, an outside resource 
that supplies global securities pricing, dividend, corporate action and descriptive information to support fund pricing, 
securities operations, research and portfolio management. The company obtains and reviews the pricing service’s 
valuation methodologies and related inputs and validates these prices by replicating a sample across each asset 
class using a discounted cash flow model. When a price is not available from these sources, as in the case of 
securities that are not publicly traded, we determine the fair value using various inputs including quotes from 
independent brokers. The fair value of investments not priced by the company’s nationally recognized pricing 
vendor is less than 1 percent of the fair value of our total investment portfolio.

For the purpose of ASC 825 disclosure, we estimate the fair value of our long-term senior notes on market pricing of 
similar debt instruments that are actively trading. We estimate the fair value of our note payable on the year-end 
outstanding balance because it is short term and tied to a variable interest rate. We estimate the fair value of 
liabilities for investment contracts and annuities using discounted cash flow calculations across a wide range of 
economic interest rate scenarios with a provision for our nonperformance risk. We estimate the fair value for 
policyholder loans on insurance contracts using a discounted cash flow model. Determination of fair value for 
structured settlements assumes the discount rates used to calculate the present value of expected payments are 
the risk-free spot rates plus an A3 rated bond spread for financial issuers at December 31, 2017, to account for 
nonperformance risk. See Note 3, Fair Value Measurements, for further details.

Cash and Cash Equivalents

Cash and cash equivalents are highly liquid instruments that include liquid debt instruments with original maturities 
of less than three months. These are carried at cost, which approximates fair value.

Property Casualty Insurance

The consolidated property casualty companies actively write property casualty insurance through independent 
agencies in 42 states. Our 10 largest states generated 59.7 percent and 61.4 percent of total earned premiums in 
2017 and 2016, respectively. Ohio, our largest state, accounted for 16.2 percent and 16.8 percent of total earned 
premiums in 2017 and 2016, respectively. Illinois, Georgia, Indiana, North Carolina, Pennsylvania and Michigan 
each accounted for between 5 percent and 7 percent of total earned premiums in 2017. Our largest single 
agency relationship accounted for approximately 0.8 percent of our total property casualty earned 
premiums in 2017. No aggregate agency relationship locations under a single ownership structure accounted for 

Cincinnati Financial Corporation - 2017 10-K - Page 122

 
 
 
 
more than 4 percent of our total property casualty earned premiums in 2017. We record revenues for installment 
charges as fee revenues in the consolidated statements of income. 

Property casualty written premiums are deferred and recorded as earned premiums on a pro rata basis over the 
terms of the policies. We record as unearned premiums the portion of written premiums that applies to unexpired 
policy terms. Expenses associated with successfully acquiring insurance policies – commissions, premium taxes 
and underwriting costs – are deferred and amortized over the terms of the policies. We assess recoverability of 
deferred acquisition costs at a level consistent with the way we acquire, service and manage insurance policies and 
measure profitability. We analyze our acquisition cost assumptions to reflect actual experience, and we evaluate 
potential premium deficiencies.

Certain property casualty policies are not entered into policy underwriting systems as of the effective date of 
coverage. An estimate is recorded for these unprocessed written premiums. A large majority of the estimate is 
unearned and has no material impact on earned premiums.

Premiums receivable are reviewed for impairment on a quarterly basis. We maintain an allowance for 
uncollectible premiums.

We establish reserves to cover the expected cost of claims, losses and expenses related to investigating, 
processing and resolving claims. Although the appropriate amount of reserves is inherently uncertain, we base our 
decisions on past experience and current facts. Reserves are based on claims reported prior to the end of the year 
and estimates of unreported claims. We regularly review and update reserves using the most current information 
available. Any resulting adjustments are reflected in current calendar year insurance losses and 
policyholder benefits. We estimate that we may recover some of our costs through salvage and subrogation. 

Policyholder Dividends

Certain workers’ compensation policies include the possibility of a policyholder earning a return of a portion of 
premium in the form of a policyholder dividend. The dividend generally is calculated by determining the profitability 
of a policy year along with the associated premium. We reserve for all probable future policyholder dividend 
payments. We record policyholder dividends as other underwriting expenses.

Life Insurance

We offer several types of life insurance and disability income insurance, and we account for each according to 
the duration of the contract. Short-duration life and health contracts are written to cover claims that arise during 
a short, fixed term of coverage. We generally have the right to change the amount of premium charged or 
cancel the coverage at the end of each contract term. We record premiums for short-duration life and health 
contracts similarly to property casualty contracts.

Long-duration contracts are written to provide coverage for an extended period of time. Traditional long-duration 
contracts require policyholders to pay scheduled gross premiums, generally not less frequently than annually, over 
the term of the coverage. Premiums for these contracts, such as whole life insurance and disability income 
insurance, are recognized as revenue when due. Some traditional long-duration contracts, such as ten-pay whole 
life insurance, have premium payment periods shorter than the period over which coverage is provided. For these 
contracts, the excess of premium over the amount required to pay expenses and benefits is recognized over the 
term of the coverage rather than over the premium payment period. 

We establish a liability for traditional long-duration contracts as we receive premiums. The amount of this liability is 
the present value of future expenses and benefits less the present value of future net premiums. Net premium is the 
portion of gross premium required to provide for all expenses and benefits. We estimate future expenses and 
benefits and net premium using assumptions for expected expenses, mortality, morbidity, withdrawal rates and 
investment income. We include a provision for deviation, meaning we allow for some uncertainty in making our 
assumptions. We establish our assumptions when the contract is issued, and we generally maintain those 
assumptions for the life of the contract. We use both our own experience and industry experience, adjusted for 
historical trends, in arriving at our assumptions for expected mortality, morbidity and withdrawal rates. We use our 
own experience and historical trends for setting our assumption for expected expenses. We base our assumption 
for expected investment income on our own experience, adjusted for current economic conditions.

Cincinnati Financial Corporation - 2017 10-K - Page 123

 
 
 
 
 
We capitalize acquisition costs for traditional long-duration contracts. We charge these capitalized costs associated 
with successfully acquiring traditional long-duration contract insurance policies in proportion to premium revenue 
recognized. We use the same assumptions used in establishing the liability for the contract. We update our 
acquisition cost assumptions periodically to reflect actual experience, and we evaluate our deferred acquisition 
costs for recoverability.

Universal life contracts are long-duration contracts for which contractual provisions are not fixed, unlike whole life 
insurance. Universal life contracts allow policyholders to vary the amount of premium, within limits, without our 
consent. However, we may vary the mortality, expense charges and the interest crediting rate, within limits, used to 
accumulate policy values. We do not record universal life premiums as revenue. Instead we recognize as revenue 
the mortality charges, administration charges and surrender charges when received. Some of our universal life 
contracts assess administration charges in the early years of the contract that are compensation for services we will 
provide in the later years of the contract. These administration charges are deferred and are recognized over the 
period when we provide those future services. We maintain a policy reserve liability equal to the policyholder 
account value. There is no provision for adverse deviation. Some of our universal life policies contain no-lapse 
guarantee provisions. For these policies, we establish a reserve in addition to the account balance, based on 
expected no-lapse guarantee benefits and expected policy assessments.

We capitalize acquisition costs associated with successfully acquiring universal life long-duration contracts. 
We charge these capitalized costs to expenses over the term of coverage of the contract in accordance with the 
recognition of gross profit from the contract. When we charge deferred policy acquisition costs to expenses, we use 
assumptions based on our best estimates of long-term experience. We review and modify these assumptions on a 
regular basis.

Separate Accounts

We have issued universal life contracts with guaranteed minimum returns, referred to as bank-owned life insurance 
contracts (BOLIs). A BOLI is designed so the bank is the policy owner and the policy beneficiary. We legally 
segregate and record as separate accounts the assets and liabilities for some of our BOLIs, based on the specific 
contract provisions. We guarantee minimum investment returns, account values and death benefits for our separate 
account BOLIs. Our other BOLIs are general account products.

We carry the assets of separate account BOLIs at fair value. The liabilities on separate account BOLIs primarily are 
the contract holders’ claims to the related assets and are carried at an amount equal to the contract holders’ 
account value. At December 31, 2017, the current fair value of the BOLI invested assets and cash exceeded the 
current fair value of the contract holders’ account value by approximately $29 million. If the BOLI projected fair 
value were to fall below the value we guaranteed, a liability would be established with a corresponding charge to 
the company’s earnings.

Generally, investment income and realized investment gains and losses of the separate accounts accrue directly to 
the contract holder, and we do not include them in the consolidated statements of income. Revenues and expenses 
related to separate accounts consist of contractual fees and mortality, surrender and expense risk charges. 
Also, each separate account BOLI includes a negotiated capital gain and loss sharing arrangement between the 
company and the bank. A percentage of each separate account’s realized capital gain and loss representing 
contract fees and assessments accrues to us and is transferred from the separate account to our general account 
and is recognized as revenue or expense. We record as revenues separate account investment management fees 
in fee revenues of the consolidated statements of income. 

Reinsurance 

The Cincinnati Insurance Company offers reinsurance assumed for casualty and specialty (predominantly domestic 
exposure) and property (worldwide exposure). Treaties are written on a pro rata and excess of loss basis. We also 
continue to assume risk with limited exposure as a reinsurer for involuntary state pools.  

Written premium is recorded, net of contract specific retrocessions, on an ultimate estimate basis and earned on a 
pro rata basis over the coverage period of the treaty. Expenses are recorded as per contract terms and deferred 
over the earning period of the premium.

We establish known loss reserves when reported. We establish reserves for losses in excess of reported activity in 
the form of IBNR. Reserves are established using actuarial analysis which includes models and methods 

Cincinnati Financial Corporation - 2017 10-K - Page 124

 
 
 
 
 
traditionally used for the types of exposures written. We establish reserves for event specific occurrences using 
modeling data and company specific data when available.

We enter into other reinsurance transactions to reduce risk and uncertainty by buying property casualty reinsurance 
and retrocessional reinsurance as well as life reinsurance. Reinsurance and retrocessional reinsurance contracts 
do not relieve us from our obligation to policyholders, but rather help protect our financial strength to perform that 
duty. All of these ceded reinsurance contracts transfer the economic risk of loss. 

Premiums that we cede are deferred and recorded as earned premiums on a pro rata basis over the terms of the 
contracts. We estimate loss amounts recoverable from our reinsurers based on the reinsurance policy terms.  
Historically, our claims with reinsurers have been paid. We establish an insignificant allowance for uncollectible 
reinsurance.

Income Taxes

We calculate deferred income tax liabilities and assets using tax rates in effect when temporary differences in the 
consolidated financial statement income and taxable income are expected to reverse. We recognize deferred 
income taxes for numerous temporary differences between our taxable income and consolidated financial 
statement income and other changes in shareholders’ equity. Such temporary differences relate primarily to 
unrealized gains and losses on investments and differences in the recognition of deferred acquisition costs, 
unearned premiums, insurance reserves and basis differences in the carrying value of investments held. We charge 
deferred income taxes associated with balances that impact other comprehensive income, such as unrealized 
appreciation and depreciation of investments (except the amount related to the effect of income tax rate changes), 
to shareholders’ equity in accumulated other comprehensive income (AOCI). We charge deferred taxes associated 
with other differences to income. Although no Internal Revenue Service (IRS) penalties currently are accrued, if 
incurred, they would be recognized as a component of income tax expense. 

The Tax Cuts and Jobs Act (the “Tax Act”) was enacted on December 22, 2017, and reduced U.S. corporate income 
tax rates from 35 percent to 21 percent. The effect of the rate change was recorded as a one-time noncash benefit 
to income tax expense in our consolidated statements of income for the year ended December 31, 2017. See 
Note 11, Income Taxes, for further detail on the Tax Act, our uncertain tax positions and other income tax items.

Earnings per Share

Net income per common share is based on the weighted average number of common shares outstanding during 
each of the respective years. We calculate net income per common share (diluted) assuming the exercise or 
conversion of share based awards using the treasury stock method.

Land, Building and Equipment

We record land at cost, and record building and equipment at cost less accumulated depreciation. Equipment held 
under capital leases also is classified as property and equipment with the related lease obligations recorded as 
liabilities. We capitalize and amortize costs for internally developed computer software during the application 
development stage. These costs generally consist of external consulting, internal payroll and payroll-related costs. 
Our depreciation is based on estimated useful lives (ranging from three years to 39.5 years) using straight-line and 
accelerated methods. Depreciation expense was $28 million for 2017, $30 million for 2016 and $36 million for 2015. 
We review our accumulated depreciation for our building, equipment and software assets and write off fully 
depreciated assets for obsolesce and nonuse. We monitor land, building and equipment and software assets for 
potential impairments. Potential impairments may include a significant decrease in the fair values of the assets, 
considerable cost overruns on projects, a change in legal factors or business climate or other factors that indicate 
that the carrying amount may not be recoverable or useful. There were no recorded land, building and equipment 
impairments for 2017, 2016 or 2015.

Cincinnati Financial Corporation - 2017 10-K - Page 125

 
 
Finance Receivables

Our leasing subsidiary provides auto and equipment direct financing (leases and loans) to commercial and 
individual clients. We generally transfer ownership of the property to the client as the terms of the leases 
expire. Our lease contracts contain bargain purchase options. We account for these leases and loans as direct 
financing-type leases. We capitalize and amortize lease or loan origination costs over the life of the financing, 
using the effective interest method. These costs may include, but are not limited to finder fees, broker fees, filing 
fees and the cost of credit reports. We record income as other revenues over the financing term using the effective 
interest method in the consolidated statements of income. Finance receivables are reviewed for impairment and are 
insignificant to our consolidated financial position, results of operations and cash flows.

Employee Benefit Pension Plan

We sponsor a defined benefit pension plan that was modified during 2008. We closed entry into the pension plan, 
and only participants 40 years of age or older could elect to remain in the plan. Our pension expense is based on 
certain actuarial assumptions and also is composed of several components that are determined using the projected 
unit credit actuarial cost method. Refer to Note 13, Employee Retirement Benefits, for more information about our 
defined benefit pension plan.

Share-Based Compensation

We grant qualified and nonqualified share-based compensation under authorized plans. The stock options generally 
vest on a graded scale over three years following the date of grant and are exercisable over 10-year periods. 
We grant service-based restricted stock units that cliff vest three years after the date of grant as well as service-
based restricted stock units that vest ratably over the three-year vesting term. We also grant performance-based 
restricted stock units that vest if certain market conditions are attained. In 2017, the CFC compensation committee 
approved share-based awards including incentive stock options, nonqualified stock options, service-based 
restricted and performance-based restricted stock units. See Note 17, Share-Based Associate Compensation 
Plans, for further details.

Subsequent Events

There were no subsequent events requiring adjustment to the consolidated financial statements or disclosure.

Adopted Accounting Updates

ASU 2016-07, Investments - Equity Method and Joint Ventures (Topic 323): Simplifying the Transition to the 
Equity Method of Accounting

In March 2016, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 
2016-07, Equity Method and Joint Ventures (Topic 323): Simplifying the Transition to the Equity Method of 
Accounting. ASU 2016-07 eliminates the requirement to retroactively adjust an investment, results of operations, 
and retained earnings once an investment qualifies for use of the equity method. It requires the equity method 
investor to add the cost of acquiring the additional interest in the investee to the current basis of the investor's 
previously held interest and adopt the equity method of accounting as of the date the investment becomes qualified 
for equity method accounting without retroactive adjustment. The effective date of ASU 2016-07 was for interim and 
annual reporting periods beginning after December 15, 2016, and was applied prospectively. The company adopted 
this ASU effective January 1, 2017, and it did not have a material impact on our company's consolidated financial 
position, cash flows or results of operations.

ASU 2016-09, Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based 
Payment Accounting

In March 2016, the FASB issued ASU 2016-09, Stock Compensation (Topic 718): Improvements to Employee 
Share-Based Payment Accounting. ASU 2016-09 simplifies several aspects of the accounting for share-based 
payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, 
and classification on the statement of cash flows. The effective date of ASU 2016-09 was for interim and annual 
reporting periods beginning after December 15, 2016. The recognition and classification of the excess tax benefit 
provisions were applied prospectively in the results of operations and statement of cash flows. This adoption 
resulted in excess tax benefits of $7 million for the year ended December 31, 2017, which reduced our current 
provision for income taxes in our results of operations. The statutory tax withholding classification, which are cash 
payments made to taxing authorities for shares withheld, were applied retrospectively and reclassified the statutory 

Cincinnati Financial Corporation - 2017 10-K - Page 126

 
tax withholding requirements in the statement of cash flows from Other liabilities in operating activities to Other in 
financing activities. This statutory tax withholding reclassification resulted in $13 million, $12 million and $11 million 
being included in financing activities for the years ended December 31, 2017, 2016 and 2015, respectively. There 
were no cumulative effect adjustments upon adoption of this ASU.

ASU 2018-02, Income Statement—Reporting Comprehensive Income (Topic 220): Reclassification of Certain 
Tax Effects from Accumulated Other Comprehensive Income

In February 2018, the FASB issued ASU 2018-02, Income Statement - Reporting Comprehensive Income (Topic 
220): Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income (“AOCI”).  ASU 
2018-02 eliminates the stranded tax effects within AOCI resulting from the application of current GAAP in response 
to the change in the U.S. corporate income tax rate from 35 percent to 21 percent as part of the Tax Act. Stranded 
tax effects unrelated to the Tax Act are released from AOCI using the security-by-security approach. The effective 
date of ASU 2018-02 is for fiscal years beginning after December 15, 2018, and interim periods within those fiscal 
years with early adoption permitted for public entities for which financial statements had not yet been issued. The 
company elected to early adopt ASU 2018-02 effective for the year ended December 31, 2017, and applied the 
provisions retrospectively within our consolidated balance sheets and statements of shareholders' equity. This 
adoption resulted in a one-time reclassification of the effect of remeasuring deferred tax liabilities related to items, 
primarily unrealized gains and losses on investments, within AOCI to retained earnings resulting from the change in 
the U.S. corporate income tax rate. This reclassification resulted in an increase to AOCI and a decrease to retained 
earnings in the amount of $492 million for the year ended December 31, 2017, with no net impact to total 
shareholders' equity.

Pending Accounting Updates

ASU 2014-09 Revenue from Contracts with Customers 

In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers. ASU 2014-09 requires an 
entity to recognize revenue to depict the transfer of promised goods or services to customers in an amount that 
reflects the consideration to which the entity expects to be entitled in exchange for those goods and services. 
Insurance contracts do not fall within the scope of this ASU. The effective date of ASU 2014-09 is for interim and 
annual reporting periods beginning after December 15, 2017. The ASU has not yet been adopted and will not have 
a material impact on our company’s consolidated financial position, cash flows or results of operations.

ASU 2016-01, Financial Instruments - Overall (Subtopic 825-10) - Recognition and Measurement of Financial 
Assets and Financial Liabilities

In January 2016, the FASB issued ASU 2016-01, Financial Instruments - Overall (Subtopic 825-10) - Recognition 
and Measurement of Financial Assets and Financial Liabilities. ASU 2016-01 revises the accounting related to the 
classification and measurement of investments in equity securities and the presentation of certain fair value 
changes for financial liabilities measured at fair value. Our results of operations will be impacted as changes in fair 
value of equity securities will be reported in net income instead of other comprehensive income. The effective date 
of ASU 2016-01 is for interim and annual reporting periods beginning after December 15, 2017, and will be applied 
prospectively. The ASU has not yet been adopted. Upon adoption of this ASU on January 1, 2018, $2.503 billion of 
after-tax unrealized gains on equity securities will be reclassified from AOCI to retained earnings.

ASU 2016-02, Leases (Topic 842)

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). The main provision of ASU 2016-02 requires 
the recognition of lease assets and lease liabilities by lessees for those leases classified as operating leases under 
previous GAAP. The effective date of ASU 2016-02 is for interim and annual reporting periods beginning after 
December 15, 2018. The ASU has not yet been adopted; however, it is not expected to have a material impact on 
our company's consolidated financial position, cash flows or results of operations.

Cincinnati Financial Corporation - 2017 10-K - Page 127

ASU 2016-13, Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on 
Financial Instruments

In June 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses (Topic 326): Measurement of 
Credit Losses on Financial Instruments. ASU 2016-13 amends previous guidance on the impairment of financial 
instruments by adding an impairment model that allows an entity to recognize expected credit losses as an 
allowance rather than impairing as they are incurred. The new guidance is intended to reduce complexity of credit 
impairment models and result in a more timely recognition of expected credit losses. The effective date of ASU 
2016-13 is for interim and annual reporting periods beginning after December 15, 2019. The ASU has not yet been 
adopted. Management is currently evaluating the impact on our company’s consolidated financial position, cash 
flows and results of operations.

ASU 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash 
Payments

In August 2016, the FASB issued ASU 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain 
Cash Receipts and Cash Payments. ASU 2016-15 addresses eight specific cash flow issues with the objective of 
reducing the existing diversity in practice. The effective date of ASU 2016-15 is for interim and annual reporting 
periods beginning after December 15, 2017. The ASU has not yet been adopted; however, it will not have a material 
impact on our company's consolidated financial position, cash flows or results of operations.

ASU 2017-07, Compensation - Retirement Benefits (Topic 715): Improving the Presentation of Net Periodic 
Pension Cost and Net Periodic Postretirement Benefit Cost

In March 2017, the FASB issued ASU 2017-07, Compensation - Retirement Benefits (Topic 715): Improving the 
Presentation of Net Periodic Postretirement Benefit Costs. ASU 2017-07 provides guidance on how to present the 
components of net periodic benefit costs in the income statement for pension plans and other post-retirement 
benefit plans. The effective date of ASU 2017-07 is for interim and annual reporting periods beginning after 
December 15, 2017. The ASU has not yet been adopted; however, it will not have a material impact on our 
company's consolidated financial position, cash flows or results of operations.

ASU 2017-08, Receivables - Nonrefundable Fees and Other Costs (Subtopic 310-20): Premium Amortization 
on Purchased Callable Debt Securities

In March 2017, the FASB issued ASU 2017-08, Receivables - Nonrefundable Fees and Other Costs (Subtopic 
310-20): Premium Amortization on Purchased Callable Debt Securities. ASU 2017-08 amends guidance on the 
amortization period of premiums on certain purchased callable debt securities. The amendments shorten the 
amortization period of premiums on certain purchased callable debt securities to the earliest call date. The 
amendments should be applied on a modified retrospective basis through a cumulative-effect adjustment to 
beginning retained earnings. The effective date of ASU 2017-08 is for interim and annual reporting periods 
beginning after December 15, 2018. The ASU has not yet been adopted; however, it will not have a material impact 
on our company's consolidated financial position, cash flows or results of operations.

ASU 2017-09, Compensation - Stock Compensation (Topic 718): Scope of Modification Accounting

In May 2017, the FASB issued ASU 2017-09, Compensation - Stock Compensation (Topic 718): Scope of 
Modification Accounting. ASU 2017-09 clarifies when to account for a change to the terms or conditions of a share-
based payment award as a modification. Under the new guidance, modification accounting is required only if the fair 
value, the vesting conditions, or the classification of the award (as equity or liability) changes as a result of the 
change in terms or conditions. The amendment should be applied on a prospective basis. The effective date of 
ASU 2017-09 is for interim and annual reporting periods, beginning after December 15, 2017. The ASU has not yet 
been adopted; however, it will not have a material impact on our company's consolidated financial position, cash 
flows or results of operations.

Cincinnati Financial Corporation - 2017 10-K - Page 128

NOTE 2 – Investments 
The following table provides cost or amortized cost, gross unrealized gains, gross unrealized losses and fair value 
for our fixed-maturity and equity securities:

(Dollars in millions)

At December 31, 2017
Fixed-maturity securities:

Corporate
States, municipalities and political subdivisions
Commercial mortgage-backed
Government-sponsored enterprises
United States government
Foreign government

Subtotal

Equity securities:

Common equities
Nonredeemable preferred equities

Subtotal
Total

At December 31, 2016
Fixed-maturity securities:

Corporate
States, municipalities and political subdivisions
Commercial mortgage-backed
Government-sponsored enterprises
United States government
Foreign government
Convertibles and bonds with warrants attached

Subtotal

Equity securities:

Common equities
Nonredeemable preferred equities

Subtotal
Total

Cost or
amortized
cost

Gross unrealized

gains

losses

 Fair
value

$

$

$

$

$

$

$

5,420
4,316
280
257
31
10
10,314

2,918
176
3,094
13,408

5,555
3,770
282
167
10
10
5
9,799

$

$

$

246
155
7
1
—
—
409

3,135
34
3,169
3,578

252
100
7
—
—
—
—
359

2,812
183
2,995
12,794

$

2,320
28
2,348
2,707

$

13
6
1
4
—
—
24

14
—
14
38

26
42
2
3
—
—
—
73

9
—
9
82

$

$

$

$

5,653
4,465
286
254
31
10
10,699

6,039
210
6,249
16,948

5,781
3,828
287
164
10
10
5
10,085

5,123
211
5,334
15,419

The net unrealized investment gains in our fixed-maturity portfolio at December 31, 2017, are primarily the result 
of the continued low interest rate environment that increased the fair value of our fixed-maturity portfolio. 
Our commercial mortgage-backed securities had an average rating of Aa1/AA at December 31, 2017 and 2016. 
The seven largest net unrealized investment gains in our common stock portfolio are from JP Morgan Chase & Co. 
(NYSE:JPM), Honeywell International Incorporated (NYSE:HON), BlackRock Inc. (NYSE:BLK), Microsoft 
Corporation (Nasdaq:MFST), Apple Inc. (Nasdaq:AAPL), 3M Company (NYSE:MMM) and Johnson and Johnson 
(NYSE:JNJ), which had a combined gross unrealized gain of $1.013 billion. At December 31, 2017, JP Morgan 
Chase & Co. was our largest single equity holding with a fair value of 4.0 percent of our publicly traded common 
equities portfolio and 1.4 percent of the total investment portfolio. 

Cincinnati Financial Corporation - 2017 10-K - Page 129

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The table below provides fair values and unrealized losses by investment category and by the duration of the 
securities’ continuous unrealized loss positions:

(Dollars in millions)

At December 31, 2017
Fixed-maturity securities:

Corporate
States, municipalities and political
subdivisions
Commercial mortgage-backed
Government-sponsored enterprises
Foreign government
United States government

Subtotal

Equity securities:

Common equities

Subtotal
Total

At December 31, 2016
Fixed-maturity securities:

Corporate
States, municipalities and political
subdivisions
Commercial mortgage-backed
Government-sponsored enterprises
United States government

Subtotal

Equity securities:

Common equities
Nonredeemable preferred equities

Subtotal
Total

Less than 12 months
Unrealized
losses

Fair
value

12 months or more
Fair
value

Unrealized
losses

Total

Fair
value

Unrealized
losses

$

330

$

4

$

252

$

9

$

582

$

88
33
96
10
23
580

229
229
809

$

$

1
—
1
—
—
6

14
14
20

$

264
36
124
—
6
682

—
—
682

$

5
1
3
—
—
18

—
—
18

352
69
220
10
29
1,262

229
229
$ 1,491

$

$

733

$

15

$

189

$

11

$

922

$

989
89
155
6
1,972

103
4
107
$ 2,079

$

42
2
3
—
62

9
—
9
71

$

—
2
—
—
191

—
—
—
191

$

—
—
—
—
11

—
—
—
11

989
91
155
6
2,163

103
4
107
$ 2,270

$

13

6
1
4
—
—
24

14
14
38

26

42
2
3
—
73

9
—
9
82

Contractual maturity dates for fixed-maturity investments were:

(Dollars in millions)
At December 31, 2017
Maturity dates:

Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years

Total

Amortized
cost

Fair
value

% of fair
value

$

$

511
2,736
3,921
3,146
10,314

$

$

519
2,839
4,058
3,283
10,699

4.9%
26.5
37.9
30.7
100.0%

Actual maturities may differ from contractual maturities when there is a right to call or prepay obligations with or 
without call or prepayment penalties.

At December 31, 2017 and 2016, the company had fixed-maturity investments with a fair value of $101 million 
and $72 million, respectively, on deposit with various states in compliance with regulatory requirements. In addition, 
cash and fixed-maturity investments deposited with third parties used as collateral to secure liabilities on behalf of 
insureds, cedants and other creditors had a fair value of $57 million and $22 million at December 31, 2017 and 
2016, respectively. 

Cincinnati Financial Corporation - 2017 10-K - Page 130

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In the normal course of investing activities, the company enters into investments in limited partnerships, including 
private equity and real estate investments, and asset-backed securities issued by third-parties. The company’s 
maximum exposure to loss with respect to these investments is limited to the investment carrying values included in 
the company’s consolidated balance sheets and any unfunded commitments.

The following table provides investment income and realized investment gains and losses:

(Dollars in millions)

Investment income:

Interest
Dividends
Other
Total

Less investment expenses

Total

Realized investment gains and losses:

Fixed maturities:

Gross realized gains
Gross realized losses
Other-than-temporary impairments

Equity securities:

Gross realized gains
Gross realized losses
Other-than-temporary impairments

Other

Total

Years ended December 31,
2016

2015

2017

$

$

$

$

445
170
4
619
10
609

25
—
(6)

195
(72)
(3)
9
148

$

$

$

$

440
161
3
604
9
595

26
(1)
(2)

152
(53)
—
2
124

$

$

$

$

428
150
3
581
9
572

18
—
(18)

129
(26)
(34)
1
70

For the years ended December 31, 2017, 2016 and 2015, there were no credit losses on fixed-maturity securities 
for which a portion of OTTI has been recognized in other comprehensive income.

During 2017, we other-than-temporarily impaired six securities. At December 31, 2017, 249 fixed-maturity 
investments with a total unrealized loss of $18 million had been in an unrealized loss position for 12 months or 
more. Of that total, no fixed-maturity investments had fair values below 70 percent of amortized cost. There were 
no equity security investments in an unrealized loss position for 12 months or more as of December 31, 2017.

During 2016, we other-than-temporarily impaired four securities. At December 31, 2016, 32 fixed-maturity 
investments with a total unrealized loss of $11 million had been in an unrealized loss position for 12 months or 
more. Of that total, no fixed-maturity investments had fair values below 70 percent of amortized cost. There were 
no equity security investments in an unrealized loss position for 12 months or more as of December 31, 2016.

During 2015, we other-than-temporarily impaired 20 securities. At December 31, 2015, 69 fixed-maturity 
investments with a total unrealized loss of $37 million had been in an unrealized loss position for 12 months or 
more. Of that total, five fixed-maturity investments had fair values below 70 percent of amortized cost. There were 
no equity security investments in an unrealized loss position for 12 months or more as of December 31, 2015. 

Cincinnati Financial Corporation - 2017 10-K - Page 131

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 3 – Fair Value Measurements

Fair Value Hierarchy

The fair value hierarchy gives the highest priority to quoted prices with readily available independent data in active 
markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable market inputs (Level 3). 
When various inputs for measurement fall within different levels of the fair value hierarchy, the lowest observable 
input that has a significant impact on fair value measurement is used. Our valuation techniques have not changed 
from those used at December 31, 2016, and ultimately management determines fair value. Financial instruments 
reported at fair value in our consolidated financial statements are categorized based upon the following 
characteristics or inputs to the valuation techniques: 

• 

• 

Level 1 – Financial assets and liabilities for which inputs are observable and are obtained from reliable quoted 
prices for identical assets or liabilities in active markets. This is the most reliable fair value measurement and 
includes, for example, active exchange-traded equity securities.

Level 2 – Financial assets and liabilities for which values are based on quoted prices in markets that are not 
active or for which values are based on similar assets and liabilities that are actively traded. This also includes 
pricing models for which the inputs are corroborated by market data.

The technique used for the Level 2 fixed-maturity securities and taxable fixed maturities in separate 
accounts is the application of market based modeling. The inputs used for all classes of fixed-maturity 
securities listed in the table below include relevant market information by asset class, trade activity of like 
securities, marketplace quotes, benchmark yields, spreads off benchmark yields, interest rates, U.S. 
Treasury or swap curves, yield to maturity and economic events. Specific to commercial mortgage-backed 
securities, key inputs also include prepayment and default projections based on past performance of the 
underlying collateral and current market data. All of the Level 2 fixed-maturity securities are priced by a 
nationally recognized pricing vendor.

The Level 2 nonredeemable preferred equities technique used is the application of market based modeling. 
The inputs used, similar to those used by the pricing vendor for our fixed-maturity securities, include 
relevant market information, trade activity of like securities, yield to maturity, corporate action notices and 
economic events. All of the Level 2 nonredeemable preferred equities are priced by a nationally recognized 
pricing vendor.

• 

Level 3 – Financial assets and liabilities for which values are based on prices or valuation techniques that require 
inputs that are both unobservable and significant to the overall fair value measurement. Level 3 inputs include 
the following:

  Quotes from brokers or other external sources that are not considered binding;

  Quotes from brokers or other external sources where it cannot be determined that market participants 

would in fact transact for the asset or liability at the quoted price; or

  Quotes from brokers or other external sources where the inputs are not deemed observable.

Cincinnati Financial Corporation - 2017 10-K - Page 132

 
The following tables illustrate the fair value hierarchy for those assets measured at fair value on a recurring basis at 
December 31, 2017 and 2016. We do not have any liabilities carried at fair value. There were no transfers between 
Level 1 and Level 2.

(Dollars in millions)

At December 31, 2017
Fixed maturities, available for sale:

Corporate
States, municipalities and political subdivisions
Commercial mortgage-backed
Government-sponsored enterprises
United States Government
Foreign government

Subtotal

Common equities, available for sale
Nonredeemable preferred equities,
  available for sale
Separate accounts taxable fixed maturities
Top Hat savings plan mutual funds and common
  equity (included in Other assets)

Total

At December 31, 2016
Fixed maturities, available for sale:

Corporate
States, municipalities and political subdivisions
Commercial mortgage-backed
Government-sponsored enterprises
United States Government
Foreign government
Convertibles and bonds with warrants attached

Subtotal

Common equities, available for sale
Nonredeemable preferred equities,
  available for sale
Separate accounts taxable fixed maturities
Top Hat savings plan mutual funds and common
  equity (included in Other assets)

Total

Quoted prices in
active markets for
identical assets
(Level 1)

Significant other
observable inputs
(Level 2)

Significant 
unobservable 
inputs
(Level 3)

Total

$

$

$

$

— $
—
—
—
31
—
31
6,039

—
—

31
6,101

$

— $
—
—
—
10
—
—
10
5,123

—
—

$

$

$

5,652
4,460
286
254
—
10
10,662
—

210
795

—
11,667

5,703
3,828
287
164
—
10
5
9,997
—

211
750

24
5,157

$

—
10,958

$

1
5
—
—
—
—
6
—

—
—

—
6

78
—
—
—
—
—
—
78
—

—
—

—
78

$

$

$

5,653
4,465
286
254
31
10
10,699
6,039

210
795

31
17,774

5,781
3,828
287
164
10
10
5
10,085
5,123

211
750

24
16,193

$

Each financial instrument that was deemed to have significant unobservable inputs when determining valuation is 
identified in the following tables by security type with a summary of changes in fair value for the years ended 
December 31, 2017 and 2016. Total Level 3 assets continue to be less than 1 percent of financial assets measured 
at fair value in the consolidated balance sheets. Assets presented in the table below were valued based primarily on 
broker/dealer quotes for which there is a lack of transparency as to inputs used to develop the valuations. 
Transfers into Level 3 included situations where a fair value quote was not provided by the company's nationally 
recognized pricing vendor and as a result the price was stale or had been replaced with a broker quote where the 
inputs had not been corroborated to be market observable resulting in the security being classified as Level 3. 
Transfers out of Level 3 included situations where a broker quote was used without observable inputs or data that 
could not be corroborated by our pricing vendors in the prior period and significant observable inputs were identified 
in the current period. 

Cincinnati Financial Corporation - 2017 10-K - Page 133

 
 
 
 
 
 
 
 
 
 
 
 
The following table provides the change in Level 3 assets during 2017 and 2016:

(Dollars in millions)

Asset fair value measurements using significant unobservable input

Beginning balance, January 1, 2017
Total gains or losses (realized/unrealized):

Included in net income
Included in other comprehensive income

Purchases
Sales
Transfers into Level 3
Transfers out of Level 3
Ending balance, December 31, 2017

Beginning balance, January 1, 2016
Total gains or losses (realized/unrealized):

Included in net income
Included in other comprehensive income

Purchases
Sales
Transfers into Level 3
Transfers out of Level 3
Ending balance, December 31, 2016

Separate 
accounts 
taxable fixed 
maturities

States, 
municipalities 
and political 
subdivisions 
fixed 
maturities

Nonredeemable
preferred
equities

Total

$

— $

— $

— $

78

Corporate
fixed
maturities
78
$

—
—
—
—
—
(77)
1

51

—
—
57
(1)
13
(42)
78

$

$

$

$

$

$

—
—
—
—
—
—
— $

1

$

—
—
—
—
—
(1)
— $

—

—
5
—
—
—
5

$

— $

—
—
—
—
—
—
— $

—
—
—
—
—
—
— $

3

$

—
(1)
—
(2)
—
—
— $

—
—
5
—
—
(77)
6

55

—
(1)
57
(3)
13
(43)
78

With the exception of the above table, additional disclosures for the Level 3 category are not material, and therefore 
not provided. 

Cincinnati Financial Corporation - 2017 10-K - Page 134

 
 
 
 
 
 
 
 
 
 
 
 
Fair Value Disclosure for Assets and Liabilities Not Carried at Fair Value

The disclosures below are presented to provide information about the effects of current market conditions on 
financial instruments that are not reported at fair value in our consolidated financial statements.

The following table shows fair values of our note payable and long-term debt:

(Dollars in millions)

At December 31, 2017

Note payable
6.900% senior debentures, due 2028
6.920% senior debentures, due 2028
6.125% senior notes, due 2034

Total

At December 31, 2016

Note payable
6.900% senior debentures, due 2028
6.920% senior debentures, due 2028
6.125% senior notes, due 2034

Total

Quoted prices in
active markets for 
identical assets
(Level 1)

Significant other
observable inputs
(Level 2)

Significant
unobservable
inputs
(Level 3)

Total

$

$

$

$

— $
—
—
—
— $

— $
—
—
—
— $

24
34
505
477
1,040

20
33
488
435
976

$

$

$

$

— $
—
—
—
— $

— $
—
—
—
— $

24
34
505
477
1,040

20
33
488
435
976

Fair value of the note payable was determined based upon the outstanding balance at December 31, 2017 and 
2016, because it is short term and tied to a variable interest rate. Fair value of the long-term debt was determined 
under the fair value measurements and disclosure accounting rules based on market pricing of similar debt 
instruments that are actively trading. We determine fair value for our debt the same way that we value corporate 
fixed maturities in our investment portfolio. Fair value can vary with macroeconomic conditions. Regardless of the 
fluctuations in fair value, the outstanding principal amount of our long-term debt is $793 million at both 
December 31, 2017 and 2016. None of the long-term debt is encumbered by rating triggers. The note payable and 
long-term debt were classified as Level 2 as an active market does not exist, but fair value is determined based on 
observable inputs.

The following table shows the fair value of our life policy loans, included in other invested assets:

(Dollars in millions)

At December 31, 2017

Life policy loans

At December 31, 2016

Life policy loans

Quoted prices in
active markets for
identical assets
(Level 1)

Significant other
observable inputs 
(Level 2)

Significant 
unobservable 
inputs
(Level 3)

$

$

— $

— $

41

$

— $

— $

40

$

Total

41

40

Outstanding principal and interest for these life policy loans totaled $31 million at December 31, 2017 and 2016. 
To determine the fair value, we make the following significant assumptions: (1) the discount rates used to calculate 
the present value of expected payments are the risk-free spot rates, as nonperformance risk is minimal; and (2) the 
loan repayment rate by which policyholders pay off their loan balances is in line with past experience.

Cincinnati Financial Corporation - 2017 10-K - Page 135

 
 
 
 
The following table shows fair value of our deferred annuities and structured settlements included in life policy and 
investment contract reserves:

(Dollars in millions)

At December 31, 2017
Deferred annuities
Structured settlements

Total

At December 31, 2016
Deferred annuities
Structured settlements

Total

Quoted prices in
active markets for
identical assets
(Level 1)

Significant other
observable inputs 
(Level 2)

Significant
unobservable
inputs
(Level 3)

$

$

$

$

— $
—
— $

— $
—
— $

— $
210
210

$

— $
206
206

$

834
—
834

839
—
839

$

$

$

$

Total

834
210
1,044

839
206
1,045

Recorded reserves for the deferred annuities were $835 million and $861 million at December 31, 2017 and 2016, 
respectively. Recorded reserves for the structured settlements were $161 million and $170 million at December 31, 
2017 and 2016, respectively.

Fair values for deferred annuities were calculated based upon internally developed models because active markets 
and observable inputs do not exist. To determine the fair value, we made the following significant assumptions: (1) 
the discount rates used to calculate the present value of expected payments are the risk-free spot rates plus an A3 
rated bond spread for financial issuers at December 31, 2017 and 2016, to account for nonperformance risk; (2) the 
rate of interest credited to policyholders is the portfolio net earned interest rate less a spread for expenses and 
profit; and (3) additional lapses occur when the credited interest rate is exceeded by an assumed competitor 
credited rate, which is a function of the risk-free rate of the economic scenario being modeled.

Fair values for structured settlements were calculated based on internally developed models which assume the 
discount rates used to calculate the present value of expected payments are the risk-free spot rates plus an A3 
rated bond spread for financial issuers at December 31, 2017 and 2016, to account for nonperformance risk. 
The structured settlements were classified as Level 2 as an active market does not exist, but fair value is based on 
observable inputs.

NOTE 4 – Property Casualty Loss and Loss Expenses
We use actuarial methods, models and judgment to estimate, as of a financial statement date, the property 
casualty loss and loss expense reserves required to pay for and settle all outstanding insured claims, including 
incurred but not reported (IBNR) claims, as of that date. The actuarial estimate is subject to review and adjustment 
by an inter-departmental committee that includes actuarial, claims, underwriting, loss prevention and accounting 
management. This committee is familiar with relevant company and industry business, claims and underwriting 
trends, as well as general economic and legal trends that could affect future loss and loss expense payments. 
The amount we will actually have to pay for claims can be highly uncertain. This uncertainty, together with the size 
of our reserves, makes the loss and loss expense reserves our most significant estimate.

Our reserving process takes into account known facts and interpretations of circumstances and factors including the 
type of claim, policy provisions pertaining to each claim, potential subrogation or salvage recoverable, large loss 
activity and trends, new business activity, judicial decisions, economic conditions, changes in law and regulation 
and product and underwriting changes. There have been no significant changes in methodologies and assumptions 
used in calculating loss and loss expense reserves for all years presented. There were no material additional 
premiums or return premiums accrued for as a result of prior-year effects.

Our field claims representatives establish case reserves when claims are reported to provide for our unpaid loss 
and loss expense obligation associated with individual claims.  

For events designated as natural catastrophes resulting in losses incurred related to direct premiums, we calculate 
IBNR reserves directly as a result of an estimated claim counts and estimated average dollar amount per claim for 
each event. Once individual case reserves are established for a catastrophe event, we reduce the IBNR reserves.

Cincinnati Financial Corporation - 2017 10-K - Page 136

 
 
 
 
Our actuarial staff uses generally accepted actuarial methods and models to derive ultimate loss and IBNR reserve 
estimates. The time interval between a claims occurrence and its settlement is one of the crucial attributes when 
estimating ultimate losses and IBNR reserves. 

Due to the uncertainties inherent with loss reserves, our ultimate loss experience could prove better or worse than 
what our carried reserves reflect. To the extent that reserves are inadequate and are required to be increased, the 
amount of the increase is a charge in that period, raising our loss and loss expense ratio and reducing earnings. 
To the extent that reserves are redundant and are required to be released, the amount of the release is a credit in 
that period, reducing our loss and loss expense ratio and increasing earnings. 

This table summarizes activity for our consolidated property casualty loss and loss expense reserves:

(Dollars in millions)

Years ended December 31,

2017

2016

2015

Gross loss and loss expense reserves, January 1

$

5,035

$

4,660

$

Less reinsurance recoverable

Net loss and loss expense reserves, January 1

Net incurred loss and loss expenses related to:

Current accident year

Prior accident years

Total incurred

Net paid loss and loss expenses related to:

Current accident year

Prior accident years

Total paid

Net loss and loss expense reserves, December 31

Plus reinsurance recoverable

298

4,737

3,257

(119)

3,138

1,404

1,439

2,843

5,032

187

281

4,379

3,029

(168)

2,861

1,260

1,243

2,503

4,737

298

Gross loss and loss expense reserves, December 31

$

5,219

$

5,035

$

4,438

282

4,156

2,756

(184)

2,572

1,152

1,197

2,349

4,379

281

4,660

In 2017, 2016 and 2015, the reserve for loss and loss expense in the consolidated balance sheets also included 
$54 million, $50 million and $58 million, respectively, for certain life and health loss and loss expense reserves. 
Additional disclosures for reserves related to these health claims are not material and therefore not provided.

During 2017, we experienced $119 million of favorable development on prior accident years including $73 million 
of favorable development in commercial lines, $14 million of favorable development in personal lines, $29 million of 
favorable development in excess and surplus lines and $3 million of favorable development in our reinsurance 
assumed operations. We recognized favorable development of $54 million for the workers' compensation line, 
$33 million for the commercial property line and $30 million for the other commercial lines due to reduced 
uncertainty of prior accident year loss and loss expense for these lines. This illustrates the potential for revisions 
inherent in estimating reserves, especially for long-tail lines such as workers’ compensation. We recognized 
unfavorable reserve development of $33 million for the commercial auto line due to higher loss cost effects in recent 
accident years, resulting in an increase of our reserve estimate for claims that have not yet been settled. 
Commercial casualty developed unfavorably by $11 million due to paid losses or re-estimates of case reserves at 
higher than expected levels. 

During 2016, we experienced $168 million of favorable development on prior accident years including $129 million 
of favorable development in commercial lines, $4 million of favorable development in personal lines, $34 million of 
favorable development in excess and surplus lines and $1 million of favorable development in our reinsurance 
assumed operations. We recognized favorable development of $69 million for the workers' compensation line, 
$29 million for the commercial property line, $20 million for commercial casualty line and $42 million for the other 
commercial lines due to reduced uncertainty of prior accident year loss and loss expense for these lines. We 
recognized unfavorable reserve development of $31 million for the commercial auto line and $18 million for the 

Cincinnati Financial Corporation - 2017 10-K - Page 137

 
 
 
 
 
 
 
 
personal auto line. Both lines developed unfavorable due to higher loss cost effects in recent accident years, 
resulting in an increase of our reserve estimate for claims that have not yet been settled.

During 2015, we experienced $184 million of favorable development on prior accident years including $154 million 
of favorable development in commercial lines, $5 million of adverse development in personal lines and 
$35 million of favorable development in excess and surplus lines. We recognized favorable development of 
$93 million for the workers’ compensation line, largely due to more favorable 2015 workers' compensation trends for 
estimated payments to be made in future calendar years that were down slightly from 2014. We recognized 
favorable development of $63 million for the commercial casualty line. Development for products liability was 
favorable for most prior accident years and development of prior years for commercial umbrella coverage improved 
slightly better than expected. Therefore, estimated ultimate losses were lowered. Our commercial auto line 
experienced $31 million of adverse development due to higher loss cost effects in recent accident years, resulting in 
an increase of our reserve estimate for claims that have not yet been settled. 

Included in our lines of business are asbestos and environmental claims. We carried $84 million and $85 million of 
net loss and loss expense reserves for asbestos and environmental claims at December 31, 2017 and 2016, 
respectively. The asbestos and environmental claims amounts for each respective year constituted less than 
2.0 percent of total net loss and loss expense reserves at these year-end dates. We believe our exposure to 
asbestos and environmental claims is limited, largely because our reinsurance retention was $500,000 or below 
prior to 1987. We also were predominantly a personal lines company in the 1960s and 1970s. During the 1980s and 
early 1990s, commercial lines grew as a percentage of our overall business and our exposure to asbestos and 
environmental claims grew accordingly. Over that period, we included an asbestos and environmental exclusion in 
almost all policies or endorsed the exclusion to the policies. We have not engaged in any mergers or acquisitions 
through which such a liability could have been assumed. We continue to monitor our claims for evidence of material 
exposure to other mass tort classes but have found no such credible evidence to date.

The following table provides a reconciliation of the property casualty incurred losses and allocated loss adjustment 
expenses (ALAE) development and paid losses and ALAE development information at December 31, 2017. 

(Dollars in millions)

Cumulative 
incurred losses
and ALAE
as reported within 
the triangles, 
net of reinsurance

Cumulative paid 
losses and ALAE 
as reported within 
the triangles, 
net of reinsurance

Liabilities for loss
and ALAE for
accident years not
presented in the
triangles, net of
reinsurance

Total liabilities
for loss and
ALAE, net of
reinsurance

Reinsurance
recoverable
on unpaid
losses

Commercial casualty

$

4,434

$

2,573

$

83

$

1,944

$

Workers' compensation

Commercial auto

Commercial property

Personal auto

Homeowner

Excess and surplus

Other lines

2,259

1,955

2,353

1,774

1,466

441

1,598

1,380

2,095

1,503

1,358

195

267

16

12

5

3

94

928

591

270

276

111

340

43

64

4

7

31

3

3

Total liabilities for loss and ALAE reserves

Unallocated loss adjustment expense reserves

Gross loss and loss expense reserves

Total
liabilities
for gross
loss and
loss
expense
reserves

$

1,987

992

595

277

307

114

343

315

4,930

289

5,219

$

For all lines of business, the claim counts reported are primarily measured by insurance coverages that are 
triggered when a loss occurs and a reserve is established.  For this purpose, coverages are defined as unique 
combinations of certain attributes such as line of business and cause of loss. Claims that are opened and closed 
without payment are included in the reported claim counts. Claim counts are presented on a direct basis only and 
do not reflect any assumed or ceded reinsurance. 

In the following tables, commercial casualty and workers' compensation each disclose 10 accident years of loss 
and ALAE reserves and nine accident years of the cumulative number of reported claims. In 2009, we refined our 
claim count logic such that the definition of an open claim, a closed claim and a claim that closes without payment 
Cincinnati Financial Corporation - 2017 10-K - Page 138

 
was uniform amongst all of our systems, including legacy systems. Therefore, consistent definitions are only 
available for accident year 2009 and forward. We will increase the commercial casualty and workers’ compensation 
cumulative number of reported claims by one year in future periods, not to exceed 10 years. Commercial auto, 
commercial property, personal auto and homeowner each disclose five accident years of loss and ALAE reserves 
and cumulative number of reported claims as each of these lines have five year cumulative average annual 
percentage payouts of approximately 95 percent or higher. The excess and surplus lines began operations in 2008 
with earned premiums and loss and ALAE reserves being immaterial prior to 2011. Accordingly, we disclosed seven 
accident years of loss and ALAE reserves and cumulative number of reported claims for the excess and surplus 
lines, and will disclose additional accident years in subsequent annual filings, not to exceed 10 years.  

Cincinnati Financial Corporation - 2017 10-K - Page 139

Commercial Casualty 

The following table shows the commercial casualty incurred and paid losses and ALAE development by accident 
year. The table also shows the IBNR reserves plus expected development on reported losses and claim frequency:

(Dollars in millions, reported claims in thousands)

Incurred losses and ALAE, net of reinsurance

Accident

2008

2009

2010

2011

2012

2013

2014

2015

2016

Years ended December 31,

Year

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Total

$ 516

$ 458

$ 409

$ 387

$ 362

$ 359

$ 357

$ 357

$ 355

$ 366

Unaudited

2017

484

409

495

412

394

466

360

378

404

466

370

349

377

414

448

365

347

377

417

443

503

357

348

375

394

431

496

533

357

349

380

394

416

479

526

563

353

343

366

404

413

476

529

574

610

$ 4,434

As of December 31, 2017

Total of incurred
but not reported
liabilities plus 
expected
development on
reported losses
11
$

10

19

17

43

64

82

170

247

381

Cumulative 
number of
reported
claims

—

20

20

19

18

19

21

20

19

15

Cumulative paid losses and ALAE, net of reinsurance

$ 31

$ 93

$ 158

$ 212

$ 262

$ 293

$ 315

$ 325

$ 331

$ 339

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Total

27

75

33

151

92

27

213

159

93

27

267

203

149

88

35

295

256

227

170

90

34

310

285

266

232

159

97

38

322

300

298

288

232

172

108

46

328

314

315

330

286

287

200

126

48

2,573

83

$ 1,944

All outstanding liabilities before 2008, net of reinsurance

Liabilities for loss and ALAE, net of reinsurance

The following table shows the average annual percentage payout of incurred losses for the commercial casualty 
line of business:

Average annual percentage payout of incurred losses by age, net of reinsurance (unaudited)

Years

1

2

3

4

5

6

7

8

9

10

Average annual percentage payout

7.9%

14.9% 18.0% 17.7% 13.7%

8.8%

4.8%

3.5%

1.6%

1.8%

Cincinnati Financial Corporation - 2017 10-K - Page 140

Workers’ Compensation 

The following table shows the workers’ compensation incurred and paid losses and ALAE development by accident 
year. The table also shows the IBNR reserves plus expected development on reported losses and claim frequency:

(Dollars in millions, reported claims in thousands)

Incurred losses and ALAE, net of reinsurance

Accident

2008

2009

2010

2011

2012

2013

2014

2015

2016

Years ended December 31,

Year

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Total

$ 298

$ 305

$ 310

$ 302

$ 299

$ 299

$ 297

$ 296

$ 296

$ 293

Unaudited

2017

307

278

283

263

274

284

238

248

251

265

238

242

246

245

264

235

240

242

234

246

261

234

239

239

220

221

233

246

234

240

236

213

212

214

220

230

232

237

231

211

208

203

208

218

218

$ 2,259

As of December 31, 2017

Total of incurred
but not reported
liabilities plus
expected
development on
reported losses
28
$

18

22

22

26

28

31

60

72

89

Cumulative 
number of
reported
claims

—

27

26

24

21

20

19

17

16

13

Cumulative paid losses and ALAE, net of reinsurance

$ 72

$ 155

$ 195

$ 217

$ 233

$ 242

$ 247

$ 251

$ 254

$ 256

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Total

65

132

67

163

134

65

179

164

131

62

188

181

161

121

61

193

192

177

147

119

56

198

198

186

162

144

110

47

201

202

190

171

157

134

93

46

202

204

192

175

164

148

115

97

45

1,598

267

$ 928

All outstanding liabilities before 2008, net of reinsurance

Liabilities for loss and ALAE, net of reinsurance

The following table shows the average annual percentage payout of incurred losses for the workers’ compensation 
line of business:

Average annual percentage payout of incurred losses by age, net of reinsurance (unaudited)

Years

1

2

3

4

5

6

7

8

9

10

Average annual percentage payout

25.9% 26.9% 12.4%

7.0%

4.2%

2.4%

1.5%

1.4%

0.8%

0.5%

Cincinnati Financial Corporation - 2017 10-K - Page 141

Commercial Auto 

The following table shows the commercial auto incurred and paid losses and ALAE development by accident year. 
The table also shows the IBNR reserves plus expected development on reported losses and claim frequency:

(Dollars in millions, reported claims in thousands)

Incurred losses and ALAE, net of reinsurance

Accident

2013

2014

2015

2016

Years ended December 31,

$

292

$

Unaudited

$

305

333

Year

2013

2014

2015

2016

2017

Total

Cumulative paid losses and ALAE, net of reinsurance

$

141

$

$

199

159

2013

2014

2015

2016

2017

Total

All outstanding liabilities before 2013, net of reinsurance

Liabilities for loss and ALAE, net of reinsurance

As of December 31, 2017

Total of incurred
but not reported
liabilities plus
expected
development on
reported losses

Cumulative
number of
reported
claims

2017

5

8

15

36

127

46

51

51

53

47

$

$

315

346

374

246

223

173

322

351

384

417

285

273

244

184

$

$

$

$

$

322

358

394

430

451

1,955

307

310

303

273

187

1,380

16

591

The following table shows the average annual percentage payout of incurred losses for the commercial auto line of 
business. Commercial auto includes both physical damage and liability losses. A majority of the incurred losses paid 
after year 2 are the result of liability losses.

Average annual percentage payout of incurred losses by age, net of reinsurance (unaudited)

Years

Average annual percentage payout

1

43.3%

2

18.7%

3

14.5%

4

11.2%

5

6.7%

Cincinnati Financial Corporation - 2017 10-K - Page 142

Commercial Property 

The following table shows the commercial property incurred and paid losses and ALAE development by accident 
year. The table also shows the IBNR reserves plus expected development on reported losses and claim frequency:

(Dollars in millions, reported claims in thousands)

Incurred losses and ALAE, net of reinsurance

Accident

2013

2014

2015

2016

Years ended December 31,

$

389

$

Unaudited

$

359

452

Year

2013

2014

2015

2016

2017

Total

Cumulative paid losses and ALAE, net of reinsurance

$

227

$

$

330

297

2013

2014

2015

2016

2017

Total

All outstanding liabilities before 2013, net of reinsurance

Liabilities for loss and ALAE, net of reinsurance

As of December 31, 2017

Total of incurred
but not reported
liabilities plus
expected
development on
reported losses

Cumulative
number of
reported
claims

2017

1

2

2

7

24

14

17

17

17

16

$

$

352

444

454

344

412

279

356

441

414

590

349

432

388

358

$

$

$

$

$

357

442

416

551

587

2,353

352

437

407

504

395

2,095

12

270

The following table shows the average annual percentage payout of incurred losses for the commercial property 
line of business:

Average annual percentage payout of incurred losses by age, net of reinsurance (unaudited)

Years

Average annual percentage payout

1

66.0%

2

26.9%

3

4.4%

4

1.1%

5

0.9%

Cincinnati Financial Corporation - 2017 10-K - Page 143

Personal Auto 

The following table shows the personal auto incurred and paid losses and ALAE development by accident year. The 
table also shows the IBNR reserves plus expected development on reported losses and claim frequency:

(Dollars in millions, reported claims in thousands)

Incurred losses and ALAE, net of reinsurance

Accident

2013

2014

2015

2016

Years ended December 31,

$

280

$

Unaudited

$

280

317

Year

2013

2014

2015

2016

2017

Total

Cumulative paid losses and ALAE, net of reinsurance

$

190

$

$

245

210

2013

2014

2015

2016

2017

Total

All outstanding liabilities before 2013 net of reinsurance

Liabilities for loss and ALAE, net of reinsurance

As of December 31, 2017

Total of incurred
but not reported
liabilities plus
expected
development on
reported losses

Cumulative
number of
reported
claims

2017

—

—

—

8

55

96

105

108

110

102

$

$

293

317

343

272

267

229

298

325

356

383

287

298

292

243

$

$

$

$

$

298

324

356

384

412

1,774

293

313

325

316

256

1,503

5

276

The following table shows the average annual percentage payout of incurred losses for the personal auto line of 
business. Personal auto includes both physical damage and liability losses. A majority of the incurred losses paid 
after year 2 are the result of liability losses.

Average annual percentage payout of incurred losses by age, net of reinsurance (unaudited)

Years

Average annual percentage payout

1

63.7%

2

18.1%

3

9.4%

4

4.8%

5

1.9%

Cincinnati Financial Corporation - 2017 10-K - Page 144

Homeowner 

The following table shows the homeowner incurred and paid losses and ALAE development by accident year. The 
table also shows the IBNR reserves plus expected development on reported losses and claim frequency:

(Dollars in millions, reported claims in thousands)

Incurred losses and ALAE, net of reinsurance

Accident

2013

2014

2015

2016

Years ended December 31,

$

252

$

Unaudited

$

246

297

Year

2013

2014

2015

2016

2017

Total

Cumulative paid losses and ALAE, net of reinsurance

$

180

$

$

236

224

2013

2014

2015

2016

2017

Total

All outstanding liabilities before 2013, net of reinsurance

Liabilities for loss and ALAE, net of reinsurance

As of December 31, 2017

Total of incurred
but not reported
liabilities plus
expected
development on
reported losses

Cumulative
number of
reported
claims

2017

—

1

1

3

8

25

26

24

23

24

$

$

247

283

284

242

273

203

247

286

275

315

244

281

260

208

$

$

$

$

$

246

285

275

304

356

1,466

246

283

269

283

277

1,358

3

111

The following table shows the average annual percentage payout of incurred losses for the homeowner line of 
business:

Average annual percentage payout of incurred losses by age, net of reinsurance (unaudited)

Years

Average annual percentage payout

1

74.4%

2

21.3%

3

3.0%

4

0.7%

5

0.4%

Cincinnati Financial Corporation - 2017 10-K - Page 145

Excess and Surplus Lines 

The following table shows the excess and surplus lines incurred and paid losses and ALAE development by 
accident year. The table also shows the IBNR reserves plus expected development on reported losses and claim 
frequency:

(Dollars in millions, reported claims in thousands)

Incurred losses and ALAE, net of reinsurance

Accident

2011

2012

2013

2014

2015

2016

Years ended December 31,

As of December 31, 2017

Total of incurred
but not reported
liabilities plus
expected
development on
reported losses

Cumulative
number of
reported
claims

2017

$

48

$

$

47

67

Unaudited

$

44

56

74

Year

2011

2012

2013

2014

2015

2016

2017

Total

Cumulative paid losses and ALAE, net of reinsurance

$

8

$

$

14

9

$

23

15

7

2011

2012

2013

2014

2015

2016

2017

Total

All outstanding liabilities before 2011, net of reinsurance

Liabilities for loss and ALAE, net of reinsurance

1

1

4

16

22

34

64

1

1

2

2

2

2

2

$

$

38

49

64

95

27

19

12

9

$

$

36

40

54

82

96

30

25

20

17

8

$

35

37

45

75

81

93

32

29

27

27

19

10

$

$

$

$

35

36

42

64

73

87

104

441

34

31

32

37

29

21

11

195

94

340

The following table shows the average annual percentage payout of incurred losses for the excess and surplus 
lines insurance segment. Excess and surplus lines consist mostly of commercial casualty and commercial property 
coverages. A majority of the incurred losses paid after year 2 are the result of commercial casualty losses.  

Average annual percentage payout of incurred losses by age, net of reinsurance (unaudited)

Years

1

2

3

4

5

Average annual percentage payout

16.0%

14.1%

17.5%

14.7%

10.7%

6

7.2%

7

1.1%

Cincinnati Financial Corporation - 2017 10-K - Page 146

NOTE 5 – Life Policy and Investment Contract Reserves
We establish the reserves for traditional life insurance policies based on expected expenses, mortality, morbidity, 
withdrawal rates, timing of claim presentation and investment yields, including a provision for uncertainty. 
Once these assumptions are established, they generally are maintained throughout the lives of the contracts. 
We use both our own experience and industry experience, adjusted for historical trends, in arriving at our 
assumptions for expected mortality, morbidity and withdrawal rates as well as for expected expenses. We base our 
assumptions for expected investment income on our own experience adjusted for current economic conditions.

We establish reserves for the company’s universal life, deferred annuity and structured settlement policies equal 
to the cumulative account balances, which include premium deposits plus credited interest less charges and 
withdrawals. Some of our universal life policies contain no-lapse guarantee provisions. For these policies, 
we establish a reserve in addition to the account balance, based on expected no-lapse guarantee benefits and 
expected policy assessments.

This table summarizes our life policy and investment contract reserves:

(Dollars in millions)

Life policy reserves:

Ordinary/traditional life
Other

Subtotal

Investment contract reserves:

Deferred annuities
Universal life
Structured settlements
Other

Subtotal

Total life policy and investment contract reserves

At December 31,

2017

2016

$

$

1,080
47
1,127

835
601
160
6
1,602
2,729

$

$

1,011
45
1,056

861
578
170
6
1,615
2,671

Cincinnati Financial Corporation - 2017 10-K - Page 147

 
 
 
 
NOTE 6 – Deferred Policy Acquisition Costs
Expenses directly related to successfully acquired insurance policies – primarily commissions, premium taxes and 
underwriting costs – are deferred and amortized over the terms of the policies. We update our acquisition cost 
assumptions periodically to reflect actual experience, and we evaluate the costs for recoverability. The table below 
shows the deferred policy acquisition costs and asset reconciliation:

(Dollars in millions)

Property casualty:

Deferred policy acquisition costs asset, January 1
Capitalized deferred policy acquisition costs
Amortized deferred policy acquisition costs
Deferred policy acquisition costs asset, December 31

Life:

Deferred policy acquisition costs asset, January 1
Capitalized deferred policy acquisition costs
Amortized deferred policy acquisition costs
Amortized shadow deferred policy acquisition costs
Deferred policy acquisition costs asset, December 31

Consolidated:

Deferred policy acquisition costs asset, January 1
Capitalized deferred policy acquisition costs
Amortized deferred policy acquisition costs
Amortized shadow deferred policy acquisition costs
Deferred policy acquisition costs asset, December 31

Years ended December 31,
2016

2015

2017

$

$

$

$

$

$

408
897
(867)
438

229
51
(46)
(2)
232

637
948
(913)
(2)
670

$

$

$

$

$

$

388
840
(820)
408

228
49
(43)
(5)
229

616
889
(863)
(5)
637

$

$

$

$

$

$

379
801
(792)
388

199
45
(37)
21
228

578
846
(829)
21
616

No premium deficiencies were recorded in the consolidated statements of income in 2017, 2016 and 2015, as the 
sum of the anticipated loss and loss expenses, policyholder dividends and unamortized deferred acquisition 
expenses did not exceed the related unearned premiums and anticipated investment income.

Cincinnati Financial Corporation - 2017 10-K - Page 148

 
 
 
NOTE 7 – Note Payable
We have one line of credit through multiple commercial banks with a borrowing capacity of $225 million and 
an additional $50 million accordion feature. Our unsecured revolving credit facility has a term of five years that 
expires May 13, 2019. We had no compensating balance requirements on short-term debt for either 2017 or 2016. 
At December 31, 2017 and 2016, $24 million and $20 million was drawn on the line of credit, respectively. 
The interest rate charged on our borrowings on this credit agreement ranged from 1.65 percent to 2.45 percent 
during 2017 and ranged from 1.31 percent to 1.49 percent during 2016.

NOTE 8 – Long-Term Debt and Capital Lease Obligations
This table summarizes the principal amounts of our long-term debt excluding unamortized discounts, none of which 
are encumbered by rating triggers:

(Dollars in millions)

 Interest rate
6.900%
6.920%
6.125%

 Year of
 issue
1998
2005
2004

Book value
At December 31,

Principal amount
At December 31,

2017

2016

2017

2016

Senior debentures, due 2028
Senior debentures, due 2028
Senior notes, due 2034

Total

$

$

26
391
370
787

$

$

26
391
370
787

$

$

28
391
374
793

$

$

28
391
374
793

Capital lease obligations, excluding an insignificant amount of interest, totaled $40 million and $39 million in 
2017 and 2016, respectively. Below are the expected capital lease obligations that we expect to pay over the next 
six years:

(Dollars in millions)

Capital lease obligations

2018
12
$

Years ended December 31,
2020
7
$

2021
5
$

2019
10
$

2022
$

4 $

2023
2

NOTE 9 – Shareholders’ Equity and Dividend Restrictions
Declared cash dividends per share were $2.50, $1.92 and $2.30 for the years ended December 31, 2017, 2016 and 
2015, respectively.

Our insurance subsidiary declared dividends to the parent company of $465 million in 2017, $475 million in 2016 
and $447 million in 2015. State regulatory requirements restrict the dividends insurance subsidiaries can pay. 
Generally, the most our insurance subsidiary can pay without prior regulatory approval is the greater of 10 percent 
of statutory capital and surplus or 100 percent of statutory net income for the prior calendar year. Dividends 
exceeding these limitations may be paid only with approval of the insurance department of the domiciliary state. 
During 2018, the total that our insurance subsidiary, which is the parent of all other insurance subsidiaries, may 
declare in dividends is approximately $509 million.

Accumulated Other Comprehensive Income
The table below shows beginning and end of year accumulated other comprehensive income (AOCI) for 
investments, pension obligations, life deferred acquisition costs, life policy reserves and other. The changes from 
the beginning of year to the end of year are the result of changes to other comprehensive income or loss (OCI).

Additionally, as a result of the early adoption of ASU 2018-02, Income Statement—Reporting Comprehensive 
Income (Topic 220): Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income, 
included in the table below is the reclassification of $492 million which increased AOCI and decreased retained 
earnings. See Note 1, Summary of Significant Accounting Policies for further explanation of this ASU. 

Cincinnati Financial Corporation - 2017 10-K - Page 149

 
 
 
 
 
 (Dollars in millions)

Investments:

AOCI, January 1

OCI before realized gains
recognized in net income
Realized gains recognized in net
income
OCI

Adjustment to reclassify certain
tax effects from AOCI

AOCI, December 31

Pension obligations:
AOCI, January 1

OCI excluding amortization
recognized in net income
Amortization recognized in net
income
OCI

AOCI, December 31

Life deferred acquisition costs, life
policy reserves and other:

Before
tax

2017
Income
tax

Net

Before
tax

2016
Income
tax

Net

Before
tax

2015
Income
tax

Net

$2,625

$ 908

$ 1,717

$2,094

$ 722

$ 1,372

$2,719

$ 942

$ 1,777

1,054

366

688

653

229

424

(556)

(196)

(360)

(139)
915

(49)
317

(90)
598

(122)
531

(43)
186

(79)
345

(69)
(625)

(24)
(220)

(45)
(405)

—
$3,540

(492)
$ 733

492
$ 2,807

—
$2,625

—
$ 908

—
$ 1,717

—
$2,094

—
$ 722

—
$ 1,372

$ (26) $

(8) $

(18)

$ (42) $

(14) $

(28)

$ (36) $

(12) $

(24)

12

6

2
14
$ (12) $

1
7
(1) $

6

1
7
(11)

13

5

8

(12)

(5)

3
16
$ (26) $

1
6
(8) $

2
10
(18)

6
(6)
$ (42) $

3
(2)
(14) $

(7)

3
(4)
(28)

AOCI, January 1

$

(9) $

(3) $

(6)

$

1

$

1

$ — $ (12) $

(3) $

(9)

OCI before realized gains
recognized in net income
Realized gains recognized in net
income
OCI

AOCI, December 31

Summary of AOCI:
AOCI, January 1

Investments OCI
Pension obligations OCI
Life deferred acquisition costs, life
policy reserves and other OCI

Total OCI

Adjustment to reclassify certain
tax effects from AOCI

AOCI, December 31

8

5

(9)
(1)
$ (10) $

(4)
1
(2) $

3

(5)
(2)
(8)

(8)

(3)

(2)
(10)
(9) $

$

(1)
(4)
(3) $

(5)

(1)
(6)
(6)

$

14

(1)
13
1

$

5

(1)
4
1

9

—
9
$ —

$2,590
915
14

$ 897
317
7

$ 1,693
598
7

$2,053
531
16

$ 709
186
6

$ 1,344
345
10

$2,671
(625)
(6)

$ 927
(220)
(2)

$ 1,744
(405)
(4)

(1)
928

1
325

(2)
603

(10)
537

(4)
188

(6)
349

13
(618)

4
(218)

9
(400)

—
$3,518

(492)
$ 730

492
$ 2,788

—
$2,590

—
$ 897

—
$ 1,693

—
$2,053

—
$ 709

—
$ 1,344

Investments realized gains and life deferred acquisition costs, life policy reserves and other realized gains are 
recorded in the realized investment gains, net, line item in the consolidated statements of income. Amortization on 
pension obligations is recorded in the insurance losses and contract holders' benefits and underwriting, acquisition 
and insurance expenses line items in the consolidated statements of income.

Cincinnati Financial Corporation - 2017 10-K - Page 150

NOTE 10 – Reinsurance
Primary components of our property casualty reinsurance assumed operations include involuntary and voluntary 
assumed as well as contracts from our reinsurance assumed operations, known as Cincinnati Re. Primary 
components of our ceded reinsurance include a property per risk treaty, property excess treaty, casualty per 
occurrence treaty, casualty excess treaty, property catastrophe treaty and catastrophe bonds and retrocessions on 
our reinsurance assumed operations. Management’s decisions about the appropriate level of risk retention are 
affected by various factors, including changes in our underwriting practices, capacity to retain risks and reinsurance 
market conditions. 

The tables below summarize our consolidated property casualty insurance net written premiums, earned premiums 
and incurred loss and loss expenses:

(Dollars in millions)

Direct written premiums
Assumed written premiums
Ceded written premiums
Net written premiums

(Dollars in millions)

Direct earned premiums
Assumed earned premiums
Ceded earned premiums

Earned premiums

(Dollars in millions)

Direct incurred loss and loss expenses
Assumed incurred loss and loss expenses
Ceded incurred loss and loss expenses

Incurred loss and loss expenses

Years ended December 31,
2016

2015

2017

4,854
125
(139)
4,840

$

$

4,646
103
(169)
4,580

$

$

4,461
77
(177)
4,361

Years ended December 31,
2016

2015

2017

4,752
132
(162)
4,722

$

$

4,567
77
(162)
4,482

$

$

4,396
29
(154)
4,271

Years ended December 31,
2016

2015

2017

2,961
113
64
3,138

$

$

2,874
43
(56)
2,861

$

$

2,596
12
(36)
2,572

$

$

$

$

$

$

Our changes in direct incurred and ceded incurred compared to prior years resulted primarily from a large 
settlement paid by USAIG, a joint underwriting association of individual insurance companies that collectively 
functions as a worldwide aviation insurance market. This settlement resulted in offsetting amounts to direct incurred 
and ceded incurred with no change to our net incurred loss and loss expenses. We terminated our participation in 
the USAIG pool after policy year 2002. 

Our life insurance company purchases reinsurance for protection of a portion of risks that are written. Primary 
components of our life reinsurance program include individual mortality coverage, aggregate catastrophe and 
accidental death coverage in excess of certain deductibles.

Cincinnati Financial Corporation - 2017 10-K - Page 151

 
 
The tables below summarize our consolidated life insurance earned premiums and contract holders' benefits 
incurred:

(Dollars in millions)

Direct earned premiums
Ceded earned premiums

Earned premiums

(Dollars in millions)

Direct contract holders' benefits incurred
Ceded contract holders' benefits incurred

Contract holders' benefits incurred

Years ended December 31,
2016

2017

2015

300
(68)
232

$

$

290
(62)
228

$

$

Years ended December 31,
2016

2015

2017

319
(67)
252

$

$

303
(57)
246

$

$

271
(62)
209

292
(56)
236

$

$

$

$

The ceded benefits incurred can vary depending on the type of life insurance policy held and the year the policy 
was issued.

Cincinnati Financial Corporation - 2017 10-K - Page 152

 
 
NOTE 11 – Income Taxes
The significant components of deferred tax assets and liabilities included in the consolidated balance sheets at 
December 31 were as follows:

(Dollars in millions)

Deferred tax assets:

Loss and loss expense reserves
Unearned premiums
Investments
Other

Total gross deferred tax assets

Deferred tax liabilities:

Unrealized investment gains and other, net
Deferred acquisition costs
Life policy reserves
Investments
Other

Total gross deferred tax liabilities
Net deferred income tax liability

At December 31,

2017

2016

$

$

123
100
—
27
250

740
123
111
10
11
995
745

$

$

199
158
5
52
414

907
195
162
—
15
1,279
865

Deferred tax assets and liabilities reflect temporary differences between the carrying amounts of assets and 
liabilities for financial reporting purposes and the amount recognized for tax purposes. 

Deferred tax assets are reduced by a valuation allowance when management believes it is more likely than not 
that some, or all, of the deferred tax assets will not be realized. After considering all positive and negative 
evidence of taxable income in the carryback and carryforward periods as permitted by law, we believe it is more 
likely than not that all of the deferred tax asset will be realized. As a result, we have no valuation allowance as of 
December 31, 2017 and 2016.

The differences between the 35 percent statutory federal income tax rate and our effective income tax rate were 
as follows:

(Dollars in millions)

Tax at statutory rate:
Increase (decrease) resulting from:

Tax-exempt income from municipal bonds
Dividend received exclusion
Deferred tax benefit due to tax rate change
Other

Provision for income taxes

$

2017

Years ended December 31,
2016

2015

$

256

35.0 % $

284

35.0% $

308

35.0%

(36)
(34)
(495)
(6)
(315)

(4.9)
(4.7)
(67.8)
(0.8)
(43.2)% $

(34)
(33)
—
4
221

(4.2)
(4.1)
—
0.5
27.2% $

(33)
(32)
—
4
247

(3.7)
(3.6)
—
0.3
28.0%

Cincinnati Financial Corporation - 2017 10-K - Page 153

 
 
 
 
 
  
 
 
 
 
 
 
The Tax Act was enacted on December 22, 2017, and represented one of the most comprehensive changes in U.S. 
corporate income taxation since 1986. The Tax Act revises the U.S. corporate income tax by lowering the corporate 
income tax rate from a top marginal rate of 35 percent to a flat rate of 21 percent. In addition to lowering tax rates, 
changes were made to the amount of the dividends received deduction and the required proration addback for 
qualified dividend income and tax exempt municipal interest. The Tax Act is effective January 1, 2018. The 
reduction in corporate income tax rate decreased our net deferred tax liability as of December 22, 2017, by        
$495 million. The effect of the rate change was recorded as a one-time noncash benefit to income tax expense in 
our consolidated statements of income for the year ended December 31, 2017, with an effective tax rate benefit of   
67.8 percent. This benefit results from re-measuring our net deferred tax liability at the newly enacted corporate 
income tax rate of 21 percent (the rate at which the deferred items are expected to be reversed) versus the              
35 percent rate at which the net deferred tax benefits were previously carried. Of this $495 million benefit,          
$492 million relates to net unrealized gains on investments and other AOCI amounts. The remainder relates to 
differences in the recognition of deferred acquisition costs, unearned premiums, insurance reserves and basis 
differences in the carrying value of investments held. We expect to complete determination of the effects of the Tax 
Act on our deferred tax assets and liabilities as part of the annual income tax return filing process which is expected 
to be completed in the fourth quarter of 2018.

The provision for federal income taxes is based upon filing a consolidated income tax return for the company and its 
subsidiaries. Included in Other above is the current year tax benefit under ASU 2016-09, Stock Compensation 
(Topic 718): Improvements to Employee Share-Based Payment Accounting, which decreased both the provision for 
income taxes and the effective income tax rate by $7 million and 1 percent, respectively. As of December 31, 2017, 
2016 and 2015, we had no operating or capital loss carryforwards. 

Unrecognized Tax Benefits

As a result of positions either taken in our 2014 through 2016 federal tax returns filed with the IRS or expected to be 
taken in the 2017 filing, we believe it is more likely than not that our tax liability will be sustained upon examination 
by the IRS. We therefore carry no amount for unrecognized tax benefits for the years ended 2014 through 2017.

The statute of limitations for federal tax purposes has closed for tax years 2013 and earlier. There are no federal 
returns under examination and we have not been notified of any upcoming IRS examinations.

Income taxes paid in our consolidated statements of cash flows are shown net of refunds received of $18 million in 
2017, $2 million in 2016 and an immaterial amount in 2015.

In addition to our IRS filings, we file income tax returns with immaterial amounts in various state jurisdictions. 
The statute of limitations for state income tax purposes has closed for tax years 2013 and earlier. There are no 
state income returns under examination and we have not been notified of any upcoming state examinations.

Cincinnati Financial Corporation - 2017 10-K - Page 154

 
 
NOTE 12 – Net Income Per Common Share
Basic earnings per share are computed based on the weighted average number of common shares outstanding. 
Diluted earnings per share are computed based on the weighted average number of common and dilutive potential 
common shares outstanding using the treasury stock method. The table shows calculations for basic and diluted 
earnings per share:

(In millions, except per share data)

Numerator:
Net income—basic and diluted
Denominator:

Basic weighted-average common shares outstanding
Effect of share-based awards:

Stock options
Nonvested shares

Diluted weighted-average shares

Earnings per share:

Basic
Diluted

Number of anti-dilutive share-based awards

Years ended December 31,

2017

2016

2015

$

1,045

$

591

$

634

164.2

1.1
0.7
166.0

164.5

1.1
0.9
166.5

$

$

6.36
6.29
0.7

$

3.59
3.55
0.3

164.0

1.0
0.6
165.6

3.87
3.83
0.4

The current sources of dilution of our common shares are certain equity-based awards as discussed in Note 17, 
Share-Based Associate Compensation Plans. The above table includes the number of anti-dilutive share-based 
awards at year-end 2017, 2016 and 2015. We did not include these share-based awards in the computation of net 
income per common share (diluted) because their exercise would have anti-dilutive effects. Our 2017 net income 
and basic and diluted earnings per share were impacted by the Tax Act as discussed in Note 11, Income Taxes. 

Cincinnati Financial Corporation - 2017 10-K - Page 155

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 13 – Employee Retirement Benefits
We sponsor a qualified defined benefit pension plan that we closed entry into for new associates as of 
June 30, 2008, and only participants 40 years of age or older as of August 31, 2008, could elect to continue to 
participate. During 2008, we changed the form of retirement benefit we offer some associates to a company match 
on contributions to a 401(k) plan as further explained below. For participants remaining in the pension plan, we 
continue to fund future benefit obligations. Benefits for the defined benefit pension plan are based on years of 
credited service and compensation level. Contributions are based on the prescribed method defined in the Pension 
Protection Act. Our net periodic benefit cost is based on certain actuarial assumptions and also is composed of 
several components that are determined using the projected unit credit actuarial cost method. The qualified plan 
has been amended to allow for distribution of vested balances to terminated participants. 

We sponsor a defined contribution plan (401(k) plan) with matching company contributions totaling $16 million, 
$14 million and $12 million during the years 2017, 2016 and 2015, respectively. Associates who are not accruing 
benefits under the pension plan are eligible to receive the company match of up to 6 percent of cash compensation. 
Participants vest in the company match for the 401(k) plan after three years of eligible service.

We maintain a supplemental executive retirement plan (SERP) with a benefit obligation of $9 million at 
year-end 2017 and $15 million at year-end 2016, which is included in the projected benefit obligation. The company 
also makes available to a select group of associates the CFC Top Hat Savings Plan, a nonqualified deferred 
compensation plan, which had a fair value of $31 million and $24 million at December 31, 2017 and 2016, 
respectively. Company matching contributions to the CFC Top Hat Savings Plan totaled $1 million for the year 2017 
and less than $1 million for both years 2016 and 2015.

Defined Benefit Pension Plan Assumptions

We evaluate our pension plan assumptions annually and update them as necessary. This is a summary of the 
weighted-average assumptions used to determine our benefit obligations at December 31 for the plans:

Discount rate
Rate of compensation increase

Qualified Pension Plan
2017
2016

3.73%
2.75-3.25

4.30%
2.75-3.25

SERP

2017

3.61%
2.75-3.25

2016

4.10%
2.75-3.25

To determine the discount rate for each plan, a theoretical settlement portfolio of high-quality rated corporate bonds 
was chosen to provide payments approximately matching the plan’s projected benefit payments. A single interest 
rate for each plan was determined resulting in a discounted value of the plan's benefit payments that equates to the 
market value of the selected bonds. The discount rate is reflective of current market interest rate conditions and our 
plan's liability characteristics. Based on this analysis, we decreased the rate from the prior year by 0.57 percentage 
points for the qualified pension plan and by 0.49 percentage points for the SERP. Compensation increase 
assumptions reflect anticipated rates of inflation, real return on wage growth and merit and promotional increases. 
The mortality assumption is updated annually to reflect the updated scale. The RP-2014 Employee Mortality Tables 
and RP-2014 Annuitant Mortality Tables for males and females projected generationally with Scale MP-2017, Scale 
MP-2016 and Scale MP-2015 were used for the years 2017, 2016 and 2015, respectively. The updated mortality 
table did not have a significant impact on our consolidated financial statements as our qualified plan assumes the 
majority of benefits will be paid in the form of lump sums.

This is a summary of the weighted-average assumptions used to determine our net periodic benefit cost for 
the plans:

Discount rate
Expected return on plan assets
Rate of compensation increase

Qualified Pension Plan
2016

2017

2015

4.30%
7.25
2.75-3.25

4.55%
7.25

4.25%
7.25

2.75-3.25

2.75-3.25

2017

4.10%
n/a
2.75-3.25

SERP
2016

4.30%
n/a
2.75-3.25

2015

4.05%
n/a
2.75-3.25

Cincinnati Financial Corporation - 2017 10-K - Page 156

 
 
 
 
 
 
 
 
 
The discount rate was decreased by 0.25 percentage points for the qualified pension plan and 0.20 percentage 
points for the SERP due to market interest rate conditions at the beginning of 2017. The discount rate assumptions 
for our benefit obligation generally track with high-quality rated corporate bond yields chosen in our theoretical 
settlement portfolio, and yearly adjustments reflect any changes to those bond yields. We believe the expected 
return on plan assets is representative of the expected long-term rate of return on these assets, which is consistent 
with 2017 expectations of interest rates and based partially on the fact that the plan’s common stock holdings pay 
dividends. We review historical actual return on plan assets when determining our expected long-term rate of 
return. Total portfolio return for 2017 was 17.4 percent and for 2016 was 16.6 percent. Our compensation increase 
assumptions in 2017 reflect anticipated rates of inflation, real return on wage growth and merit and 
promotional increases.

Benefit obligation activity using an actuarial measurement date for our qualified pension plan and SERP at 
December 31 follows:

(Dollars in millions)

Change in projected benefit obligation:

Benefit obligation, January 1
Service cost
Interest cost
Actuarial loss
Benefits paid

Projected benefit obligation, December 31

Change in plan assets:

Fair value of plan assets, January 1
Actual return on plan assets
Employer contribution
Benefits paid

Fair value of plan assets, December 31

Funded status, December 31

Accumulated benefit obligation

At December 31,

2017

2016

$

$

$

$

$

$

340
11
14
20
(34)
351

315
52
12
(34)
345

$

$

$

$

(6) $

322

$

323
11
14
13
(21)
340

278
45
13
(21)
315

(25)

309

Our unfunded status improved for 2017 primarily due to better-than-expected return on plan assets partially offset 
by actuarial losses resulting largely from decreases in discount rate and assumed lump sum rates.

A reconciliation follows of the funded status for our qualified plan and SERP at the end of the measurement period 
to the amounts recognized in the consolidated balance sheets at December 31:

(Dollars in millions)

Pension amounts recognized in the consolidated balance sheets:

Other liabilities

Total

Pension amounts recognized in accumulated other comprehensive income:

Net actuarial loss
Prior service cost

Total

At December 31,

2017

2016

$
$

$

$

(6) $
(6) $

12
—
12

$

$

(25)
(25)

26
—
26

Cincinnati Financial Corporation - 2017 10-K - Page 157

 
 
 
 
 
 
 
 
 
Below are the components of our net periodic benefit cost, as well as other changes in plan assets and benefit 
obligations recognized in other comprehensive income for our qualified plan and SERP at December 31:

(Dollars in millions)

Net periodic benefit cost:

Service cost
Interest cost
Expected return on plan assets
Amortization of actuarial loss and prior service cost
Other

Net periodic benefit cost

Other changes in plan assets and benefit obligations recognized in other
   comprehensive income:

Current year actuarial (gain) loss
Amortization of actuarial loss
Amortization of prior service cost

Total recognized in other comprehensive (income) loss

Total recognized in net periodic benefit cost and other comprehensive
   (income) loss

Years ended December 31,
2016

2015

2017

$

$

$

$

$

11
14
(21)
2
1
7

$

$

(11) $
(3)
—
(14) $

(7) $

11
14
(19)
3
—
9

$

$

(13) $
(2)
(1)
(16) $

(7) $

12
14
(18)
6
1
15

13
(6)
(1)
6

21

The 2017 amount recognized in net periodic benefit cost and other comprehensive income remained unchanged 
from 2016. The 2016 change in the amount recognized in other comprehensive income from 2015 is largely due to 
better-than-expected investment return partially offset with decreases in discount and assumed lump sum rates. 
The estimated costs to be amortized from AOCI into net periodic benefit cost over the next year for our plans are 
$1 million in actuarial loss and less than $1 million in prior service cost.

Defined Benefit Pension Plan Assets

The pension plan assets are managed to maximize total return over the long term while providing sufficient liquidity 
and current return to satisfy the cash flow requirements of the plan. The plan’s day-to-day investment decisions are 
managed by our internal investment department; however, overall investment strategies are discussed with our 
employee benefits committee. Our investment strategy, currently driven by the low interest rate environment, is to 
weight our portfolio towards large-cap, high-quality, dividend-growing equities that we have historically favored. 
As our plan matures and interest rates normalize, we expect a greater allocation to fixed-income securities to better 
align asset and liability market risks. Our fixed-maturity bond portfolio is investment grade. The plan does not 
engage in derivative transactions. 

Excluding cash, during 2017 we held approximately 80 percent of our pension portfolio in domestic common 
equity investments. The remainder of the portfolio consisted of 9 percent in states, municipalities and taxable 
political subdivisions fixed-maturity investments and 11 percent in domestic corporate fixed-maturity investments. 
Our common equity portfolio consisted of 22 percent in both the the information technology sector and financial 
sector, 15 percent in the healthcare sector, 13 percent in the consumer discretionary sector and 12 percent in the 
industrial sector at year-end 2017. No additional sectors accounted for 10 percent or more of our common equity 
portfolio balance at year-end 2017. 

Cincinnati Financial Corporation - 2017 10-K - Page 158

 
 
 
 
Investments in securities are valued based on the fair value hierarchy outlined in Note 3, Fair Value Measurements. 
The pension plan did not have any liabilities carried at fair value during the years ended December 31, 2017 and 
2016. There have been no transfers between Level 1 and Level 2 for the years ended December 31, 2017 and 
2016. The following table shows the fair value hierarchy for those assets measured at fair value on a recurring basis 
at December 31, 2017 and 2016. Excluded from the table below is cash on hand of $18 million and $11 million at 
December 31, 2017 and 2016, respectively.

(Dollars in millions)

At December 31, 2017
Fixed maturities, available for sale:

States, municipalities and political subdivisions
Corporate

Total fixed maturities, available for sale

Common equities, available for sale

Total

At December 31, 2016
Fixed maturities, available for sale:

States, municipalities and political subdivisions
Corporate

Total fixed maturities, available for sale

Common equities, available for sale

Total

Quoted prices in
active markets for
identical assets
(Level 1)

Significant other
observable inputs
(Level 2)

Significant
unobservable
inputs 
(Level 3)

Total

$

$

$

$

— $
—
—
262
262

$

— $
—
—
253
253

$

31
34
65
—
65

31
20
51
—
51

$

$

$

$

— $
—
—
—
— $

— $
—
—
—
— $

31
34
65
262
327

31
20
51
253
304

Our pension plan assets included 232,113 shares of the company’s common stock at both December 31, 2017 and 
2016, which had a fair value of $17 million and $18 million at December 31, 2017 and 2016, respectively. The 
defined benefit pension plan did not purchase any shares of our common stock during 2017 and 2016. No shares of 
our common stock were sold during 2017. During 2016, the pension plan sold 35,000 shares of the company’s 
common stock. The company paid $1 million in 2017 and less than $1 million in 2016 in cash dividends on our 
common stock to the pension plan.

We contributed $5 million to our qualified plan during the first quarter of 2018 and estimate $5 million of benefit 
payments from the SERP during 2018. We expect to make the following benefit payments for our qualified plan and 
SERP, reflecting expected future service:

(Dollars in millions)

Years ended December 31,

Expected future benefit payments

$

26

$

24

$

25

$

29

$

26

2018

2019

2020

2021

2022

2023 - 2027
$

146

Cincinnati Financial Corporation - 2017 10-K - Page 159

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 14 – Statutory Accounting Information
Insurance companies’ statutory financial statements are presented on the basis of accounting practices prescribed 
or permitted by applicable state insurance departments of domicile. Insurance companies use statutory accounting 
practices (SAP) as recognized by various states. We have adopted the National Association of Insurance 
Commissioners’ (NAIC) Accounting Practices and Procedures manual, version effective January 1, 2001, and 
updates through the current year as a component of prescribed or permitted practices by laws of the state of 
domicile. The primary differences between SAP and GAAP include the valuation of unrealized investment gains and 
losses, expensing of policy acquisition costs, actuarial assumptions for life insurance reserves and deferred income 
taxes based on differences in statutory and taxable income.

Statutory net income (loss) and capital and surplus are determined in accordance with SAP prescribed or 
permitted by insurance regulatory authorities for five legal entities, our insurance subsidiary and its four 
insurance subsidiaries. Statutory capital and surplus for our insurance subsidiary, The Cincinnati Insurance 
Company, includes capital and surplus of its four insurance subsidiaries. All capital and surplus amounts exceed 
statutory risk-based capital requirements. The statutory net income (loss) and statutory capital and surplus are 
presented below:

(Dollars in millions)

Net income (loss)
Years ended December 31,
2016

2015

2017

The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company
The Cincinnati Specialty Underwriters Insurance Company
The Cincinnati Life Insurance Company

$

$

401
21
4

58
12

$

434
11
4
57
2

534
12
3
49
(11)

Capital and surplus
At December 31,
2017
2016

$

$

5,094
392
100

436
195

4,686
360
93
372
200

NOTE 15 – Transactions With Affiliated Parties
We paid certain officers and directors, or insurance agencies of which they are shareholders, commissions of 
$7 million in 2017, 2016 and 2015, on premium volume of $45 million, $44 million and $42 million for 2017, 2016 
and 2015, respectively.

NOTE 16 – Commitments and Contingent Liabilities
In the ordinary course of conducting business, the company and its subsidiaries are named as defendants in 
various legal proceedings. Most of these proceedings are claims litigation involving the company's insurance 
subsidiaries in which the company is either defending or providing indemnity for third-party claims brought against 
insureds or litigating first-party coverage claims. The company accounts for such activity through the establishment 
of unpaid loss and loss expense reserves. We believe that the ultimate liability, if any, with respect to such ordinary-
course claims litigation, after consideration of provisions made for potential losses and costs of defense, is 
immaterial to our consolidated financial condition, results of operations and cash flows.

The company and its subsidiaries also are occasionally involved in other legal and regulatory proceedings, some of 
which assert claims for substantial amounts. These actions include, among others, putative class actions seeking 
certification of a state or national class. Such proceedings have alleged, for example, breach of an alleged duty to 
search national databases to ascertain unreported deaths of insureds under life insurance policies. The company's 
insurance subsidiaries also are occasionally parties to individual actions in which extra-contractual damages, 
punitive damages or penalties are sought, such as claims alleging bad faith handling of insurance claims or writing 
unauthorized coverage or claims alleging discrimination by former or current associates.

On a quarterly basis, we review these outstanding matters. Under current accounting guidance, we establish 
accruals when it is probable that a loss has been incurred and we can reasonably estimate its potential exposure. 
The company accounts for such probable and estimable losses, if any, through the establishment of legal expense 
reserves. Based on our quarterly review, we believe that our accruals for probable and estimable losses are 
reasonable and that the amounts accrued do not have a material effect on our consolidated financial condition or 
results of operations. However, if any one or more of these matters results in a judgment against us or settlement 
for an amount that is significantly greater than the amount accrued, the resulting liability could have a material effect 

Cincinnati Financial Corporation - 2017 10-K - Page 160

 
 
 
 
 
 
on the company's consolidated results of operations or cash flows. Based on our most recent review, our estimate 
for any other matters for which the risk of loss is not probable, but more than remote, is immaterial.

NOTE 17 – Share-Based Associate Compensation Plans
Four equity compensation plans currently permit us to grant various types of equity awards. We currently grant 
incentive stock options, nonqualified stock options, service-based restricted stock units and performance-based 
restricted stock units to associates, including some with market-based performance objectives under our 
shareholder-approved plans. We also have a Holiday Stock Plan that permits annual awards of one share of 
common stock to each full-time associate for each full calendar year of service up to a maximum of 10 shares. 
One of our equity compensation plans permits us to grant stock to our outside directors as a component of their 
annual compensation. We used treasury shares for share-based compensation award issues or exercises 
during 2017 and 2016.

Share-based compensation cost after tax was $17 million, $15 million and $14 million for the years ended 
December 31, 2017, 2016 and 2015, respectively. The related income tax benefit recognized was $9 million, 
$8 million, and $6 million for the years ended December 31, 2017, 2016 and 2015, respectively. Options 
exercised during the years ended December 31, 2017, 2016 and 2015, had intrinsic value of $19 million, $25 million 
and $15 million, respectively. Intrinsic value is the market price less the exercise price. Options vested during the 
years ended December 31, 2017, 2016 and 2015, had total intrinsic value of $8 million, $11 million and $7 million, 
respectively.

As of December 31, 2017, we had $28 million of unrecognized total compensation cost related to nonvested stock 
options and restricted stock unit awards. That cost will be recognized over a weighted-average period of 1.7 years.

Stock Options

Stock options are granted to associates at an exercise price equal to the fair value as determined by the average 
high and low sales price reported on the Nasdaq Global Select Market for the grant date and are exercisable over 
10-year periods. The stock options generally vest ratably over a three-year period. In determining the share-based 
compensation amounts, we estimate the fair value of each option granted on the date of grant using a binomial 
option-pricing model. We make the following assumptions to develop the binomial option-pricing model as follows:

•  Weighted-average expected term is based on historical experience of similar awards with consideration for 

current exercise trends.

•  Expected volatility is based on our stock price over a historical period that approximates the expected term.

•  Dividend yield is determined by dividing the annualized per share dividend by the stock price on the date of grant.

•  Risk-free rates are the implied yield currently available on zero-coupon U.S. Treasury issues with a remaining 

term approximating the expected term.

The following weighted average assumptions were used in determining fair value for option grants issued:

Weighted-average expected term
Expected volatility
Dividend yield
Risk-free rates
Weighted-average fair value of options granted during the period

2017
8 years

16.95%
2.83%
2.33%
$10.79

2016
8 years

2015
8-9 years

24.88-25.75% 25.04-26.15%
2.58-3.12%
1.44-1.60%
$13.21

3.52%
1.94-2.01%
$11.15

Cincinnati Financial Corporation - 2017 10-K - Page 161

 
 
 
 
 
 
Below is a summary of option information for the year 2017:

(Dollars in millions, except exercise price. Shares in thousands)

Weighted-
average 
exercise 
price

Aggregate
intrinsic
value

Shares

Weighted-
average
remaining
contractual
life

Outstanding option shares at January 1, 2017
Granted
Exercised
Forfeited or expired
Outstanding option shares at December 31, 2017

$

3,012
706
(527)
(125)
3,066

42.12
70.70
38.33
47.07
49.14

Options exercisable at end of period

2,072

$

40.69

$

$

79

71

5.61 years

4.13 years

Cash received from the exercise of options was $13 million, $21 million and $24 million for the years ended 
December 31, 2017, 2016 and 2015, respectively. We acquired 96,030, 186,097 and 292,414 shares totaling 
$7 million, $13 million and $16 million, respectively, from associates in consideration for option exercises during 
2017, 2016 and 2015. The weighted-average remaining contractual life for options expected to vest as of 
December 31, 2017, was 8.69 years. 

Under all active shareholder approved plans, a total of 17.3 million shares were authorized to be granted. 
At December 31, 2017, 11.3 million shares remained available for future issuance under the plans. During 2017, 
we granted 15,040 shares of common stock to our directors for 2016 board service fees. 

Restricted Stock Units

Service-based restricted stock units granted to associates are valued at fair value of the shares on the date of 
grant less the present value of the dividends that holders of restricted stock units do not receive on the shares 
underlying the restricted stock units during the vesting period. Service-based restricted stock units generally cliff 
vest three years after the date of grant. We also grant restricted stock units which vest on a three year ratable 
vesting schedule. Service-based restricted stock units vested during the year had an intrinsic value of $23 million, 
$23 million and $26 million for the years ended December 31, 2017, 2016 and 2015, respectively. 

We have performance-based awards that vest on the first day of March after a three-calendar-year performance 
period. These awards vest according to the level of three-year total shareholder return achieved compared with 
a peer group over a three-year performance period with payouts ranging from 0 to 200 percent for awards granted 
in 2015, 2016 and 2017. Three-year total shareholder return is calculated by using annualized total return of a stock 
to an investor due to capital gain appreciation plus reinvestment of all dividends. 

For the three-year performance period ended December 31, 2017, our total shareholder return exceeded five of our 
nine peers. We expect payout of these shares at the target level to occur in March of 2018. During 2017, we issued 
87,228 shares of performance-based restricted stock units at the target-level performance hurdle for the three-year 
performance period ended December 31, 2016, as our total shareholder return exceeded five of nine peers in our 
2014 peer group. We issued 25,461 shares of performance-based restricted stock units during 2016 at the 
threshold-level performance hurdle for the three-year performance period ended December 31, 2015, as we 
achieved a three-year total shareholder return that exceeded four of 10 peers in our 2013 peer group. Performance-
based awards vested during the year had an intrinsic value of $7 million for the year ended December 31, 2017 and  
$6 million for both years ended 2016 and 2015.

Cincinnati Financial Corporation - 2017 10-K - Page 162

 
 
 
 
 
 
 
 
These performance-based awards are valued using a Monte-Carlo valuation on the date of grant, which uses a  
risk-neutral framework to model future stock price movements based upon the risk-free rate of return, the 
volatility of each peer and the pairwise correlations of each peer being modeled. Compensation cost is recognized 
regardless of whether the market-based performance objective has been satisfied. We make assumptions to 
develop the Monte-Carlo model as follows: 

•  Correlation coefficients are based upon the stock price data used to calculate the historical volatilities. 

The correlation coefficients are used to model the way the price of each entity's stock tends to move in relation to 
each other.

•  Expected volatility is based on each company's historical volatility using daily stock price observations with the 

period commensurate with the performance measurement period. 

•  Dividend yield has been modeled assuming dividends are reinvested in additional shares of the issuing entity on 

the ex-dividend date during the performance period. 

•  Risk-free rates are equal to the yield, as of the measurement date, of the zero-coupon U.S. Treasury bill that is 

commensurate with the performance measurement period. 

The following assumptions were used in determining fair value for performance-based grants issued:

Expected term
Expected volatility
Dividend yield
Risk-free rates

2017
2.89 years

15.75-28.35%
2.83%
1.44%

2016
2.44-2.88 years
15.42-33.64%
2.58-3.12%
0.77-0.87%

2015
2.88 years
13.78-34.69%
3.52%
0.99%

Below is a summary of service-based and performance-based share information, assuming a target payout for 
performance-based shares, for the year 2017:

(Shares in thousands)

Nonvested at January 1, 2017
Granted
Vested
Forfeited or canceled
Nonvested at December 31, 2017

Service-based
shares

888
292
(311)
(26)
843

Weighted-
average grant
date fair value
48.59
$
65.16
43.05
55.59
56.16

Performance-based
shares

236
57
(87)
—
206

Weighted-
average grant
date fair value
49.64
$
43.26
36.73
—
53.35

Cincinnati Financial Corporation - 2017 10-K - Page 163

 
 
NOTE 18 – Segment Information
We operate primarily in two industries, property casualty insurance and life insurance. Our chief operating decision 
maker regularly reviews our reporting segments to make decisions about allocating resources and assessing 
performance. Our reporting segments are:

•  Commercial lines insurance

•  Personal lines insurance

•  Excess and surplus lines insurance

• 

• 

Life insurance

Investments

We report as Other the noninvestment operations of the parent company and its noninsurer subsidiary, 
CFC Investment Company and Cincinnati Re, our reinsurance assumed operations.

Revenues come primarily from unaffiliated customers:

•  All four insurance segments record revenues from insurance premiums earned. 

•  Fee revenues for the commercial, personal and excess and surplus insurance segments primarily represent 

installment fees. Fee revenues for the life insurance segment represent separate account investment 
management fees.

•  Our investments’ revenues consist of pretax net investment income and realized investment gains and losses.

•  Other revenues are primarily finance income and earned premiums of Cincinnati Re.

Income or loss before income taxes for each segment is reported based on the nature of that business 
area’s operations:

• 

Income before income taxes for the insurance segments is defined as underwriting profit or loss.

  For commercial lines, personal lines and excess and surplus lines insurance segments, we calculate 
underwriting profit or loss as premiums earned and fee revenue minus loss and loss expenses and 
underwriting expenses incurred.

  For the life insurance segment, we calculate underwriting profit or loss as premiums earned and fee 

revenue, minus contract holders’ benefits and expenses incurred, plus investment interest credited to 
contract holders.

• 

• 

Income before income taxes for the investments segment is net investment income plus realized investment 
gains and losses for investments of the entire company, minus investment interest credited to contract holders of 
the life insurance segment.

Loss before income taxes for the Other category is primarily due to interest expense from debt of the parent 
company, operating expenses of our headquarters and premiums earned minus loss and loss expenses and 
underwriting expenses of Cincinnati Re.

Identifiable assets are used by each segment in its operations. We do not separately report the identifiable assets 
for the commercial, personal or excess and surplus lines segments because we do not use that measure to analyze 
the segments. We include all investment assets, regardless of ownership, in the investments segment.

Cincinnati Financial Corporation - 2017 10-K - Page 164

 
Segment information is summarized in the following table:

(Dollars in millions)

Revenues:
Commercial lines insurance

Commercial casualty
Commercial property
Commercial auto
Workers' compensation
Other commercial

Commercial lines insurance premiums

Fee revenues

Total commercial lines insurance

Personal lines insurance

Personal auto
Homeowner
Other personal

Personal lines insurance premiums

Fee revenues

Total personal lines insurance

Excess and surplus lines insurance

Fee revenues

Total excess and surplus lines insurance

Life insurance premiums

Fee revenues

Total life insurance

Investments

Investment income, net of expenses
Realized investment gains, net
Total investment revenue

Other

Cincinnati Re insurance premiums
Other

Total other revenue
Total revenues

Income (loss) before income taxes:
Insurance underwriting results
Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Life insurance

Investments
Other

Total income before income taxes

Identifiable assets:
Property casualty insurance
Life insurance
Investments
Other

Total

Years ended December 31,
2016

2015

2017

$

$

$

$

1,072
903
634
335
221
3,165
5
3,170

582
518
141
1,241
5
1,246

209
1
210

232
5
237

609
148
757

107
5
112
5,732

119
(32)
61
(1)
664
(81)
730

$

$

$

$

1,050
867
594
354
224
3,089
5
3,094

543
486
132
1,161
4
1,165

183
1
184

228
5
233

595
124
719

49
5
54
5,449

184
(12)
62
1
629
(52)
812

$

$

$

$

1,010
815
561
367
243
2,996
4
3,000

506
463
128
1,097
3
1,100

168
1
169

209
5
214

572
70
642

10
7
17
5,142

345
(12)
51
(2)
556
(57)
881

December 31, December 31,

2017

2016

$

$

2,863
1,409
17,112
459
21,843

$

$

2,967
1,366
15,569
484
20,386

Cincinnati Financial Corporation - 2017 10-K - Page 165

 
 
 
 
 
 
 
NOTE 19 – Quarterly Supplementary Data
This table includes unaudited quarterly financial information for the years ended December 31, 2017 and 2016:

(Dollars in millions, except per share data)

Quarter

2017
Revenues
Income before income taxes
Net income
Net income per common share—basic
Net income per common share—diluted

2016
Revenues
Income before income taxes
Net income
Net income per common share—basic
Net income per common share—diluted

1st

2nd

3rd

4th

Full year

$

$

$

$

1,523
276
201
1.22
1.21

1,364
265
188
1.14
1.13

$

$

1,386
128
100
0.61
0.60

1,371
166
123
0.75
0.74

$

$

1,412
129
102
0.62
0.61

1,402
253
180
1.09
1.08

$

$

1,411
197
642
3.92
3.88

1,312
128
100
0.61
0.60

5,732
730
1,045
6.36
6.29

5,449
812
591
3.59
3.55

The sum of the quarterly reported per share amounts may not equal the full year as each is computed 
independently. Revenues including realized investment gains and losses, which are integral to our financial results 
over the long term, may cause this value to fluctuate substantially because we have substantial discretion in the 
timing of investment sales. Also, applicable accounting standards require us to recognize gains and losses from 
certain changes in fair values of securities and embedded derivatives without actual realization of those gains 
and losses. 

Cincinnati Financial Corporation - 2017 10-K - Page 166

 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 9.       Changes in and Disagreements With Accountants on 

        Accounting and Financial Disclosure

We had no disagreements with the independent registered public accounting firm on accounting and financial 
disclosure during the last two fiscal years.

ITEM 9A.       Controls and Procedures
Evaluation of Disclosure Controls and Procedures – The company maintains disclosure controls and procedures 
(as that term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended 
(Exchange Act)).

Any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of 
achieving the desired control objectives. The company’s management, with the participation of the company’s chief 
executive officer and chief financial officer, has evaluated the effectiveness of the design and operation of the 
company’s disclosure controls and procedures as of December 31, 2017. Based upon that evaluation, the 
company’s chief executive officer and chief financial officer concluded that the design and operation of the 
company’s disclosure controls and procedures provided reasonable assurance that the disclosure controls and 
procedures are effective to ensure that:

• 

• 

information required to be disclosed in the company’s reports under the Exchange Act is recorded, processed, 
summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules 
and forms, and

such information is accumulated and communicated to the company’s management, including its chief executive 
officer and chief financial officer, as appropriate, to allow for timely decisions regarding required disclosures.

Changes in Internal Control over Financial Reporting – During the three months ended December 31, 2017, there 
were no changes in our internal controls over financial reporting that have materially affected, or are reasonably 
likely to materially affect, our internal control over financial reporting. Management’s Annual Report on Internal 
Control Over Financial Reporting and the Report of the Independent Registered Public Accounting Firm are set 
forth in Item 8.

ITEM 9B.         Other Information
None

Cincinnati Financial Corporation - 2017 10-K - Page 167

 
 
 
 
 
Part III

Our Proxy Statement will be filed with the SEC no later than April 30, 2018, in preparation for the 2017 Annual 
Meeting of Shareholders scheduled for May 5, 2018. As permitted in Paragraph G(3) of the General Instructions for 
Form 10-K, we are incorporating by reference to that statement portions of the information required by Part III as 
noted in Item 10 through Item 14 below.

Directors, Executive Officers and Corporate Governance

ITEM 10. 
a)     The following sections of our Proxy Statement for our 2018 Annual Meeting of Shareholders to be held   
May 5, 2018, are incorporated herein by reference: “Section 16(a) Beneficial Ownership Reporting Compliance,” 
“Information about the Board of Directors,” and “Governance of Your Company.”

b)     Information about the “Code of Ethics for Senior Financial Officers” appeared in the 2004 Proxy Statement as 
an appendix and is available at cinfin.com/investors. Our Code of Ethics applies to those who are responsible for 
preparing and disclosing our financial information. This includes our chief executive officer, chief financial officer and 
others performing similar functions.

c)     Set forth below is information concerning the company’s executive officers who are not also directors of the 
company, as of February 23, 2018. 

Name and Age as of
February 23, 2018
Roger A. Brown, FSA,
MAAA, CLU (46)

Teresa C. Cracas, Esq.
(52)

Donald J. Doyle, Jr.,
CPCU, AIM (51)

Sean M. Givler, CIC, CRM
(42)

Theresa A. Hoffer (56)

Martin F. Hollenbeck, CFA,
CPCU (58)

John S. Kellington (56)

Lisa A. Love, Esq. (58)

Primary Title(s) and Business Responsibilities
Since February 2013

Senior vice president and chief operating officer of The
Cincinnati Life Insurance Company. Responsible for life
insurance underwriting and operations.

Chief risk officer and senior vice president of The Cincinnati 
Insurance Company. Responsible for strategic planning and risk 
management, including oversight of modeling for financial 
analysis, property casualty reserving, pricing and insurance 
regulatory filings, as well as reinsurance assumed operations.
Senior vice president of The Cincinnati Insurance Company.
Responsible for excess and surplus lines underwriting
and operations.

Senior vice president of The Cincinnati Insurance Company.
Responsible for property casualty insurance sales and marketing
operations since 2016, including management of field
underwriters and independent agency relationships. Field sales
manager for Alabama, Montana, Pennsylvania, Tennessee and
Texas from 2012 to 2016.

Senior vice president and treasurer of The Cincinnati Insurance
Company since 2016. Responsible for corporate accounting and
SEC reporting operations. Vice president and treasurer in
corporate accounting until 2016.
President and chief operating officer of CFC Investment
Company, a commercial lease and finance subsidiary.
Chief investment officer and senior vice president, assistant
secretary and assistant treasurer of Cincinnati Financial
Corporation. Chief investment officer and senior vice president of
The Cincinnati Insurance Company. Responsible for
all investment operations.

Chief information officer and senior vice president of
The Cincinnati Insurance Company. Responsible for enterprise
strategic technology and oversight of all technology activities.
Senior vice president, general counsel and corporate secretary
of Cincinnati Financial Corporation and The Cincinnati Insurance
Company. Responsible for corporate legal, governance and
compliance activities, including oversight of regulatory and
compliance, shareholder services, corporate communications,
government relations, litigation and contract administration.

Cincinnati Financial Corporation - 2017 10-K - Page 168

Executive
Officer Since
2016

2011

2008

2017

2017

2008

2010

2011

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Name and Age as of
February 23, 2018
Martin J. Mullen, CPCU
(62)

Jacob F. Scherer, Jr. (65)

Michael J. Sewell, CPA
(54)

Stephen M. Spray (51)

William H. Van Den
Heuvel (51)

Primary Title(s) and Business Responsibilities
Since February 2013

Chief claims officer and senior vice president of The Cincinnati
Insurance Company. Responsible for oversight of all
headquarters and field claims operations, including special
investigations and claims administration.

Chief insurance officer and executive vice president of
The Cincinnati Insurance Company. Responsible for executive
oversight of business and personal property casualty insurance
sales, marketing, underwriting, related field services,
relationships with independent agents and ceded reinsurance
programs.

Chief financial officer, principal accounting officer and senior vice
president of Cincinnati Financial Corporation and The Cincinnati
Insurance Company, and treasurer of Cincinnati Financial
Corporation. Responsible for oversight of all accounting, finance,
financial reporting, purchasing, investor relations, administrative
services and facilities maintenance and security.

Senior vice president of The Cincinnati Insurance Company.
Responsible for commercial lines underwriting and operations,
including oversight of target markets commercial products,
management liability and surety insurance, machinery and
equipment insurance, loss control and premium audit. Until 2016,
responsible for sales and marketing, including management of
field underwriters and independent agency relationships.

Senior vice president of The Cincinnati Insurance Company.
Responsible for all personal lines operations, including
underwriting, product management and risk management. Chief
operating officer and executive vice president for U.S. and
Canada personal lines insurance at AIG until 2014.

Executive
Officer Since
2008

1995

2011

2012

2014

Cincinnati Financial Corporation - 2017 10-K - Page 169

 
 
 
 
 
 
 
 
 
Executive Compensation

ITEM 11. 
The “Compensation of Named Executive Officers and Directors,” section of our Proxy Statement for our 
Annual Meeting of Shareholders to be held May 5, 2018, is incorporated herein by reference. It includes the 
“Report of the Compensation Committee,” “Compensation Committee Interlocks and Insider Participation” and the 
“Compensation Discussion and Analysis.”

Security Ownership of Certain Beneficial Owners and Management and 

ITEM 12. 
                      Related Stockholder Matters
a)     The “Security Ownership of Principal Shareholders and Management” section of our Proxy Statement for our 
Annual Meeting of Shareholders to be held May 5, 2018, is incorporated herein by reference.

b)     Information on securities authorized for issuance under equity compensation plans appears in Part II, Item 5, 
Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities. Additional information on share-based compensation under our equity compensation plans is available in 
Item 8, Note 17 of the Consolidated Financial Statements.

Certain Relationships and Related Transactions, and Director Independence
ITEM 13. 
The following sections of our Proxy Statement for our Annual Meeting of Shareholders to be held May 5, 2018, are 
incorporated herein by reference: “Governance of Your Company – Director Independence” and “Governance of 
Your Company – Certain Relationships and Transactions.”

Principal Accounting Fees and Services

ITEM 14. 
The “Audit-Related Matters,” section of our Proxy Statement for our Annual Meeting of Shareholders to be held 
May 5, 2018, is incorporated herein by reference. It includes the “Proposal 5 – Ratification of Selection of 
Independent Registered Public Accounting Firm,” “Report of the Audit Committee,” “Fees Billed by the 
Independent Registered Public Accounting Firm” and “Services Provided by the Independent Registered Public 
Accounting Firm.”

Cincinnati Financial Corporation - 2017 10-K - Page 170

 
 
 
Part IV

ITEM 15. 

Exhibits, Financial Statement Schedules

a)       Financial Statements – information contained in Part II, Item 8, of this report, Page 112 to Page 166

b)       Exhibits – see Index of Exhibits, Page 184

c)       Financial Statement Schedules

Schedule I – Summary of Investments – Other Than Investments in Related Parties, Page 172

Schedule II – Condensed Financial Statements of Parent Company, Page 174

Schedule III – Supplementary Insurance Information, Page 178

Schedule IV – Reinsurance, Page 180

Schedule V – Valuation and Qualifying Accounts, Page 181

Schedule VI – Supplementary Information Concerning Property Casualty Insurance Operations, Page 182

Cincinnati Financial Corporation - 2017 10-K - Page 171

 
 
Cincinnati Financial Corporation and Subsidiaries

Summary of Investments - Other Than Investments in Related Parties

Schedule I

(Dollars in millions)

Type of investment
Fixed maturities:

States, municipalities and political subdivisions:

The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company
The Cincinnati Life Insurance Company
The Cincinnati Specialty Underwriters Insurance Company
CSU Producer Resources Inc.
Cincinnati Financial Corporation

Total

United States government:

The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company

Total

Government-sponsored enterprises:

The Cincinnati Life Insurance Company

Total

Foreign government:

The Cincinnati Insurance Company

Total

All other corporate bonds:

The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company
The Cincinnati Specialty Underwriters Insurance Company
The Cincinnati Life Insurance Company
CSU Producer Resources Inc.
Cincinnati Financial Corporation

Total

Total fixed maturities

Cost or
amortized cost

At December 31, 2017
Fair
value

Balance
sheet

$

$

3,310
184
44
306
469
1
2
4,316

28
2
1
31

257
257

10
10

2,644
99
28
137
2,758
1
33
5,700
10,314

$

$

3,421
190
46
320
485
1
2
4,465

28
2
1
31

254
254

10
10

2,747
104
29
143
2,880
1
35
5,939
10,699

$

$

3,421
190
46
320
485
1
2
4,465

28
2
1
31

254
254

10
10

2,747
104
29
143
2,880
1
35
5,939
10,699

Cincinnati Financial Corporation - 2017 10-K - Page 172

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule I (continued)

Cincinnati Financial Corporation and Subsidiaries
Summary of Investments - Other Than Investments in Related Parties

(Dollars in millions)

Type of investment
Equity securities:

Common equities:

The Cincinnati Insurance Company
The Cincinnati Casualty Company
The Cincinnati Indemnity Company
The Cincinnati Specialty Underwriters Insurance Company
CSU Producer Resources Inc.
Cincinnati Financial Corporation

Total

Nonredeemable preferred equities:

The Cincinnati Insurance Company
The Cincinnati Life Insurance Company
Cincinnati Financial Corporation

Total

Total equity securities

Other invested assets:

Policy loans:

The Cincinnati Life Insurance Company

Private equity:

Cincinnati Financial Corporation (1)
The Cincinnati Life Insurance Company (1)

Real estate:

The Cincinnati Life Insurance Company (1)
Cincinnati Financial Corporation (1)

Total other invested assets

Total investments

Cost or
amortized cost

At December 31, 2017
Fair
value

Balance
sheet

$

$

$

$
$

$

$

1,615
56
13
61
15
1,158
2,918

170
5
1
176
3,094

31

29
6

31
6
103
13,511

3,479
118
25
120
23
2,274
6,039

200
9
1
210
6,249

$

$

— $

—
—

—
—
— $
— $

3,479
118
25
120
23
2,274
6,039

200
9
1
210
6,249

31

29
6

31
6
103
17,051

Notes to Schedule I:
 (1) These other invested assets are accounted for under the equity method. 

Cincinnati Financial Corporation - 2017 10-K - Page 173

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule II

(Dollars in millions)

Assets

Investments

Cincinnati Financial Corporation (parent company only)

Condensed Balance Sheets

Fixed maturities, at fair value (amortized cost: 2017—$35; 2016—$46)
Equity securities, at fair value (cost: 2017—$1,159; 2016—$1,084)
Other invested assets
Total investments

Cash and cash equivalents
Equity in net assets of subsidiaries
Investment income receivable
Land, building and equipment, net, for company use (accumulated depreciation:
   2017—$115; 2016—$111)
Income tax receivable
Other assets
Due from subsidiaries

Total assets

Liabilities

Dividends declared but unpaid
Deferred federal income tax
Long-term debt
Other liabilities
Total liabilities
Shareholders' Equity

Common stock
Paid-in capital
Retained earnings
Accumulated other comprehensive income
Treasury stock at cost

Total shareholders' equity
Total liabilities and shareholders' equity

At December 31,

2017

2016

$

$

$

$

37
2,275
35
2,347
199
6,542
8

130
15
52
107
9,400

82
234
787
54
1,157

397
1,265
5,180
2,788
(1,387)
8,243
9,400

$

$

$

$

52
1,833
29
1,914
248
5,790
8

132
10
35
106
8,243

79
252
787
65
1,183

397
1,252
5,037
1,693
(1,319)
7,060
8,243

This condensed financial information should be read in conjunction with the Consolidated Financial Statements and 
Notes included in Part II, Item 8.

Cincinnati Financial Corporation - 2017 10-K - Page 174

 
 
 
 
 
 
 
 
 
 
Schedule II (continued)

Cincinnati Financial Corporation (parent company only)

Condensed Statements of Income

(Dollars in millions)

Revenues

Investment income, net of expenses
Realized investment gains and (losses), net
Other revenue

Total revenues

Expenses

Interest expense
Other expenses
Total expenses

Income (Loss) Before Income Taxes and Earnings of Subsidiaries

Benefit for income taxes

Net Income (Loss) Before Earnings of Subsidiaries

Increase in equity of subsidiaries

Net Income

Years ended December 31,
2017
2015
2016

$

$

62
28
15
105

52
28

80

56
27
15
98

52
27
79

25
(161)
186
859
$ 1,045

19
(6)
25
566
$ 591

$

53
(19)
15
49

52
28
80
(31)
(23)
(8)
642
$ 634

This condensed financial information should be read in conjunction with the Consolidated Financial Statements and 
Notes included in Part II, Item 8.

Cincinnati Financial Corporation - 2017 10-K - Page 175

 
 
 
 
 
 
 
 
Schedule II (continued)

(Dollars in millions)

Net Income

Cincinnati Financial Corporation (parent company only)

Condensed Statements of Comprehensive Income

Years ended December 31,
2017

2015

2016

$ 1,045

$ 591

$ 634

Other Comprehensive Income, Before Tax

Unrealized gains and (losses) on investments available for sale

Unrealized gains and (losses) on investments held by subsidiaries

Reclassification adjustment for (gains) and losses included in net income

Reclassification adjustment for (gains) included in net income on subsidiaries

Unrealized (losses) and gains on other

Unrealized gains and (losses) on other subsidiaries
Unrealized gains and (losses) on investments available for sale, investments held by
subsidiaries and other
Amortization of pension actuarial gains (losses) and prior service cost

Other comprehensive income (loss) before tax

Income taxes on above of other comprehensive income (loss)

Other comprehensive income (loss), net of tax

391

672
(28)
(120)
(2)
1

914

14

928

325

603

221

434
(27)
(97)
(6)
(4)

521

16

537

188

349

Comprehensive Income

$ 1,648

$ 940

(111)
(444)
19
(89)
—

13

(612)
(6)
(618)
(218)
(400)
$ 234

This condensed financial information should be read in conjunction with the Consolidated Financial Statements and 
Notes included in Part II, Item 8. 

Cincinnati Financial Corporation - 2017 10-K - Page 176

 
 
 
 
Schedule II (continued)

Cincinnati Financial Corporation (parent company only)

Condensed Statements of Cash Flows

(Dollars in millions)

Cash Flows From Operating Activities

Net income

Years ended December 31,

2017

2016

2015

$

1,045

$

591

$

634

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization

Realized investment (gains) and losses, net

Dividends from subsidiaries

Changes in:

Increase in equity of subsidiaries

Investment income receivable

Current federal income taxes

Deferred income tax
Other assets

Other liabilities

Intercompany receivable for operations

Net cash provided by operating activities

Cash Flows From Investing Activities

Call or maturity of fixed maturities

Sale of equity securities

Purchase of fixed maturities

Purchase of equity securities

Investment in buildings and equipment

Change in other invested assets, net

Net cash used in investing activities

Cash Flows From Financing Activities

Payment of cash dividends to shareholders

Shares acquired - share repurchase authorization

Proceeds from stock options exercised

Other

Net cash used in financing activities

Net change in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

7
(28)
465

(859)
—
(5)
(150)
(20)
15

13

483

14

230
(2)
(293)
(3)
—
(54)

(400)
(92)
13

1
(478)
(49)
248

$

199

$

6
(27)
475

(566)
(2)
(4)
8
(4)
(1)
20

496

5

135

—
(175)
(2)
6
(31)

(306)
(39)
21

1
(323)
142

106

248

$

7

19

447

(642)
—
(7)
(10)
(3)
13

16

474

8

54

—
(110)
—

1
(47)

(366)
(53)
24

2
(393)
34

72

106

This condensed financial information should be read in conjunction with the Consolidated Financial Statements and 
Notes included in Part II, Item 8. 

Cincinnati Financial Corporation - 2017 10-K - Page 177

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule III

(Dollars in millions)

Cincinnati Financial Corporation and Subsidiaries
Supplementary Insurance Information

Years ended December 31,
2016

2017

2015

Deferred policy acquisition costs:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total

Gross future policy benefits, losses, claims and expense losses:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total (1)

Gross unearned premiums:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total (1)

Other policy claims and benefits payable:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total (1)

Earned premiums:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total

$

$

$

$

$

$

$

$

$

$

284
121
17
16
438
232
670

4,236
587
264
132
5,219
2,753
7,972

1,548
683
105
67
2,403
1
2,404

$

$

$

$

$

$

— $
—
—
—
—
30
30

$

3,165
1,241
209
107
4,722
232
4,954

$

$

271
110
16
11
408
229
637

4,179
569
241
46
5,035
2,693
7,728

1,510
629
93
74
2,306
1
2,307

$

$

$

$

$

$

— $
—
—
—
—
28
28

$

3,089
1,161
183
49
4,482
228
4,710

$

$

264
103
15
6
388
228
616

3,925
498
227
10
4,660
2,605
7,265

1,472
593
87
48
2,200
1
2,201

—
—
—
—
—
36
36

2,996
1,097
168
10
4,271
209
4,480

Cincinnati Financial Corporation - 2017 10-K - Page 178

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Schedule III (continued)

Cincinnati Financial Corporation and Subsidiaries
Supplementary Insurance Information

(Dollars in millions)

Investment income, net of expenses:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance (2)

Life insurance

Total

Benefits, claims losses and settlement expenses:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total

Amortization of deferred policy acquisition costs:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total (3)

Underwriting, acquisition and insurance expenses:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total (3)

Net written premiums:

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Accident health insurance

Total

Years ended December 31,
2016

2017

2015

$

$

$

$

$

$

$

$

$

$

— $
—
—
—
392
155
547

$

— $
—
—
—
384
155
539

$

2,042
918
86
92
3,138
252
3,390

590
225
35
17
867
46
913

419
135
28
18
600
33
633

3,202
1,294
219
125
4,840
3
4,843

$

$

$

$

$

$

$

$

1,928
840
68
25
2,861
246
3,107

570
209
31
10
820
43
863

412
128
23
6
569
33
602

3,122
1,198
189
71
4,580
2
4,582

$

$

$

$

$

$

$

$

—
—
—
—
368
150
518

1,708
789
70
5
2,572
236
2,808

552
210
28
2
792
37
829

395
113
20
1
529
29
558

3,025
1,128
175
33
4,361
2
4,363

Notes to Schedule III:
(1) The sum of gross future policy benefits, losses, claims and expense losses, gross unearned premium and other 
policy claims and benefits payable is equal to the sum of Loss and loss expense reserves, Life policy reserves and 
investment contract reserves and Unearned premiums reported in the company’s consolidated balance sheets. 

(2) This segment information is not regularly allocated to segments and reviewed by company management in 
making decisions about resources to be allocated to the segments or to assess their performance.

(3) The sum of amortization of deferred policy acquisition costs and other underwriting and insurance expenses is 
equal to Underwriting, acquisition and insurance expenses in the consolidated statements of income.

Cincinnati Financial Corporation - 2017 10-K - Page 179

 
Schedule IV

Cincinnati Financial Corporation and Subsidiaries
Reinsurance

(Dollars in millions)

Gross amounts:

Life insurance in force
Earned premiums

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total

Ceded amounts to other companies:

Life insurance in force
Earned premiums

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total

Assumed amounts from other companies:

Life insurance in force
Earned premiums

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total

Net amounts:

Life insurance in force
Earned premiums

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total

Percentage of amounts assumed to net:

Life insurance in force
Earned premiums

Commercial lines insurance
Personal lines insurance
Excess and surplus lines insurance
Cincinnati Re

Total property casualty insurance

Life insurance

Total

Years ended December 31,
2016

2015

2017

$

$

$

$

$

$

$

$

$

$

$

$

99,888

3,258
1,275
219
—
4,752
300
5,052

38,711

99
35
10
18
162
68
230

$

$

$

$

$

$

95,533

3,180
1,195
192
—
4,567
290
4,857

38,724

98
35
9
20
162
62
224

$

$

$

$

$

$

— $

— $

6
1
—
125
132
—
132

61,177

3,165
1,241
209
107
4,722
232
4,954

$

$

$

$

$

7
1
—
69
77
—
77

56,808

3,089
1,161
183
49
4,482
228
4,710

$

$

$

$

$

91,451

3,088
1,131
177
—
4,396
271
4,667

38,716

102
35
9
8
154
62
216

—

10
1
—
18
29
—
29

52,735

2,996
1,097
168
10
4,271
209
4,480

—%

—%

—%

0.2%
0.1
—
116.1
2.8
—
2.7

0.2%
0.1
—
140.8
1.7
—
1.6

0.3%
0.1
—
188.0
0.7
—
0.7

Cincinnati Financial Corporation - 2017 10-K - Page 180

 
Cincinnati Financial Corporation and Subsidiaries

Valuation and Qualifying Accounts

Schedule V

(Dollars in millions)

Allowance for doubtful receivables:

Beginning balance, January 1

Additions charged to costs and expenses

Deductions

Ending balance, December 31

At December 31,

2017

2016

2015

$

$

5

$

6
(5)
6

$

4

$

5
(4)
5

$

3

3
(2)
4

Cincinnati Financial Corporation - 2017 10-K - Page 181

 
 
 
 
 
Schedule VI

(Dollars in millions)

Cincinnati Financial Corporation and Subsidiaries

Supplementary Information Concerning Property Casualty Insurance Operations

Deferred policy acquisition costs:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total

Reserves for unpaid claims and claim adjustment expenses:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total

Reserve discount deducted

Gross unearned premiums:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total

Earned premiums:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total

Investment income, net of expenses:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total (1)

Years ended December 31,

2017

2016

2015

$

284

121

17

16

$

271

110

16

11

438

$

408

$

264

103

15

6

388

4,236

$

4,179

$

3,925

587

264

132

569

241

46

498

227

10

5,219

$

5,035

$

4,660

— $

— $

—

1,548

$

1,510

$

683

105

67

629

93

74

1,472

593

87

48

2,403

$

2,306

$

2,200

3,165

$

3,089

$

1,241

209

107

1,161

183

49

2,996

1,097

168

10

4,722

$

4,482

$

4,271

— $

— $

—

—

—

—

—

—

392

$

384

$

—

—

—

—

368

$

$

$

$

$

$

$

$

$

$

$

Note to Schedule VI:
(1) This segment information is not regularly allocated to segments and not reviewed by company management in 
making decisions about resources to be allocated to the segments or to assess their performance.

Cincinnati Financial Corporation - 2017 10-K - Page 182

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Schedule VI (continued)

Cincinnati Financial Corporation and Subsidiaries

Supplementary Information Concerning Property Casualty Insurance Operations

(Dollars in millions)

Loss and loss expenses incurred related to current accident year:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total

Loss and loss expenses incurred related to prior accident years:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total

Amortization of deferred policy acquisition costs:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total

Paid loss and loss expenses:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total

Net written premiums:

Commercial lines insurance

Personal lines insurance

Excess and surplus lines insurance
Cincinnati Re

Total

Years ended December 31,

2017

2016

2015

2,115

$

2,057

$

1,862

932

115

95

844

102

26

784

105

5

3,257

$

3,029

$

2,756

(73) $

(129) $

(154)

(14)

(29)

(3)

(4)

(34)

(1)

5

(35)

—

(119) $

(168) $

(184)

$

590

225

35

17

$

570

209

31

10

867

$

820

$

1,866

$

1,675

$

898

61

18

771

55

2

552

210

28

2

792

1,575

731

43

—

2,843

$

2,503

$

2,349

3,202

$

3,122

$

1,294

219

125

1,198

189

71

3,025

1,128

175

33

4,840

$

4,580

$

4,361

$

$

$

$

$

$

$

$

$

$

Cincinnati Financial Corporation - 2017 10-K - Page 183

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Index of Exhibits

Exhibit No.
3.1

Exhibit Description
Amended and Restated Articles of Incorporation of Cincinnati Financial Corporation (incorporated by 
reference to the company’s Quarterly Report on Form 10-Q for the quarter ended 
September 30, 2017, Exhibit 3.1)

3.2

4.1

4.2

4.3

4.4

4.5

4.6

4.7

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

Regulations of Cincinnati Financial Corporation, as amended through May 1, 2010 (incorporated by 
reference to the company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2010, 
Exhibit 3.2) 

Indenture with The Bank of New York Trust Company (incorporated by reference to the company’s 
Current Report on Form 8-K dated November 2, 2004, filed with respect to the issuance of the 
company’s 6.125% Senior Notes due November 1, 2034)

Supplemental Indenture with The Bank of New York Trust Company (incorporated by reference to the 
company’s Current Report on Form 8-K dated November 2, 2004, filed with respect to the issuance 
of the company’s 6.125% Senior Notes due November 1, 2034)

Second Supplemental Indenture with The Bank of New York Trust Company (incorporated by 
reference to the company’s Current Report on Form 8-K dated May 9, 2005, filed with respect to the 
completion of the company’s exchange offer and rescission offer for its 6.90% senior debentures due 
2028)

Form of 6.125% Exchange Note Due 2034 (included in Exhibit 4.2)

Form of 6.92% Debentures Due 2028 (included in Exhibit 4.3)

Indenture with the First National Bank of Chicago (subsequently assigned to The Bank of New York 
Trust Company) (incorporated by reference to the company’s registration statement on Form S-3 
filed on May 20, 1998 (File No. 333-51677))

Form of 6.90% Debentures Due 2028 (included in Exhibit 4.6)

Cincinnati Financial Corporation Directors’ Stock Plan of 2009 (incorporated by reference to the 
company’s definitive Proxy Statement dated March 20, 2009)

Cincinnati Financial Corporation Stock Option Plan No. VII (incorporated by reference to the 
company’s definitive Proxy Statement dated March 8, 2002) (File No. 000-04604)

Cincinnati Financial Corporation Annual Incentive Compensation Plan of 2009, as amended 
January 31, 2014 (incorporated by reference to Exhibit 10.1 filed with the company’s Current Report 
on Form 8-K dated February 3, 2014)

Cincinnati Financial Corporation 2006 Stock Compensation Plan (incorporated by reference to the 
company’s definitive Proxy Statement dated March 30, 2006)

Cincinnati Financial Corporation 2012 Stock Compensation Plan (incorporated by reference to the 
company’s definitive Proxy Statement dated March 16, 2012)

Cincinnati Financial Corporation 2016 Stock Compensation Plan (incorporated by reference to the 
company’s Definitive Proxy Statement dated March 16, 2016, Appendix B)

First Amendment of Cincinnati Financial Corporation 2016 Stock Compensation Plan (incorporated 
by reference to Exhibit 99.1 filed with the Company’s current report on Form 8-K dated 
April 11, 2016)

Amended and Restated Cincinnati Financial Corporation Supplemental Retirement Plan dated 
January 1, 2009 (incorporated by reference to Exhibit 10.7 filed with the company’s Annual Report on 
Form 10-K dated February 27, 2013)

Form of Incentive Stock Option Agreement for Stock Option Plan VII (incorporated by reference to 
Exhibit 10.1 filed with the company’s Current Report on Form 8-K dated October 20, 2006)

Form of Nonqualified Stock Option Agreement for Stock Option Plan VII (incorporated by reference 
to Exhibit 10.2 filed with the company’s Current Report on Form 8-K dated October 20, 2006)

Form of Incentive Stock Option Agreement for the 2006 Stock Compensation Plan (incorporated by 
reference to Exhibit 10.3 filed with the company’s Current Report on Form 8-K dated 
October 20, 2006)

Form of Nonqualified Stock Option Agreement for the 2006 Stock Compensation Plan (incorporated 
by reference to Exhibit 10.4 filed with the company’s Current Report on Form 8-K dated 
October 20, 2006)

Form of Restricted Stock Unit Agreement (performance-based) for use under the Cincinnati Financial 
Corporation 2006 Stock Compensation Plan (incorporated by reference to Exhibit 10.1 filed with the 
company’s Current Report on Form 8-K dated November 18, 2008)

Cincinnati Financial Corporation - 2017 10-K - Page 184

Exhibit No.
10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.22

10.23

10.24

10.25

10.26

10.27

10.28

10.29

10.30

10.31

10.32

Exhibit Description

Form of Incentive Compensation Agreement for the Cincinnati Financial Corporation Incentive 
Compensation Plan of 2009 (incorporated by reference to Exhibit 10.1 filed with the company’s 
Current Report on Form 8-K dated March 16, 2009)

Form of Incentive Stock Option Agreement for the Cincinnati Financial Corporation 2012 Stock 
Compensation Plan (incorporated by reference to Exhibit 10.1 filed with the company’s Current 
Report on Form 8-K dated February 21, 2013)

Form of Nonqualified Stock Option Agreement for the Cincinnati Financial Corporation 2012 Stock 
Compensation Plan (incorporated by reference to Exhibit 10.2 filed with the company’s Current 
Report on Form 8-K dated February 21, 2013)

Form of Restricted Stock Unit Agreement (service based) for the Cincinnati Financial Corporation 
2012 Stock Compensation Plan (incorporated by reference to Exhibit 10.3 filed with the company’s 
Current Report on Form 8-K dated February 21, 2013)

Form of Restricted Stock Unit Agreement (service based/ratable) for the Cincinnati Financial 
Corporation 2012 Stock Compensation Plan (incorporated by reference to Exhibit 10.1 filed with the 
company’s Current Report on Form 8-K dated February 13, 2015)

Form of Restricted Stock Unit Agreement (performance based) for the Cincinnati Financial 
Corporation 2012 Stock Compensation Plan (incorporated by reference to Exhibit 10.4 filed with the 
company’s Current Report on Form 8-K dated February 21, 2013)

Form of Incentive Compensation Agreement for the Cincinnati Financial Corporation Incentive 
Compensation Plan of 2009 (as amended January 31, 2014) (incorporated by reference to Exhibit 
10.1 filed with the company’s Current Report on Form 8-K dated January 30, 2017)

Form of Incentive Stock Option Agreement for the Cincinnati Financial Corporation 2012 Stock 
Compensation Plan (incorporated by reference to Exhibit 10.2 filed with the company’s Current 
Report on Form 8-K dated January 30, 2017)

Form of Nonqualified Stock Option Agreement for the Cincinnati Financial Corporation 2012 Stock 
Compensation Plan (incorporated by reference to Exhibit 10.3 filed with the company’s Current 
Report on Form 8-K dated January 30, 2017)

Form of Restricted Stock Unit Agreement (service based/cliff) for the Cincinnati Financial Corporation 
2012 Stock Compensation Plan (incorporated by reference to Exhibit 10.4 filed with the company’s 
Current Report on Form 8-K dated January 30, 2017)

Form of Restricted Stock Unit Agreement (service based/ratable) for the Cincinnati Financial 
Corporation 2012 Stock Compensation Plan (incorporated by reference to Exhibit 10.5 filed with the 
company’s Current Report on Form 8-K dated January 30, 2017)

Form of Restricted Stock Unit Agreement (performance-based) for the Cincinnati Financial 
Corporation 2012 Stock Compensation Plan (incorporated by reference to Exhibit 10.6 filed with the 
company’s Current Report on Form 8-K dated January 30, 2017)

Form of Incentive Stock Option Agreement for the Cincinnati Financial Corporation 2016 Stock 
Compensation Plan (incorporated by reference to Exhibit 10.7 filed with the company’s Current 
Report on Form 8-K dated January 30, 2017)

Form of Nonqualified Stock Option Agreement for the Cincinnati Financial Corporation 2016 Stock 
Compensation Plan (incorporated by reference to Exhibit 10.8 filed with the company’s Current 
Report on Form 8-K dated January 30, 2017)

Form of Restricted Stock Unit Agreement (service based/cliff) for the Cincinnati Financial Corporation 
2016 Stock Compensation Plan (incorporated by reference to Exhibit 10.9 filed with the company’s 
Current Report on Form 8-K dated January 30, 2017)

Form of Restricted Stock Unit Agreement (service based/ratable) for the Cincinnati Financial 
Corporation 2016 Stock Compensation Plan (incorporated by reference to Exhibit 10.10 filed with the 
company’s Current Report on Form 8-K dated January 30, 2017)

Form of Restricted Stock Unit Agreement (performance based) for the Cincinnati Financial 
Corporation 2016 Stock Compensation Plan (incorporated by reference to Exhibit 10.11 filed with the 
company’s Current Report on Form 8-K dated January 30, 2017)

Amended and Restated Cincinnati Financial Corporation Top Hat Savings Plan dated 
January 1, 2018 

Cincinnati Financial Corporation Executive Deferred Compensation Agreement by and between the 
Cincinnati Financial Corporation and Michael J. Sewell, dated as of October 25, 2011 (incorporated 
by reference to Exhibit 10.2 filed with the company’s Quarterly Report on Form 10-Q for the quarter 
ended September 30, 2011)

Cincinnati Financial Corporation - 2017 10-K - Page 185

Exhibit No.
10.33

10.34

10.35

10.36

11

14

21

23

31A

31B

32

Exhibit Description

Amended and Restated Credit Agreement by and among Cincinnati Financial Corporation, CFC 
Investment Company, PNC Bank, N.A. as Administrative Agent, PNC Capital Markets LLC, as Sole 
Bookrunner and Joint Lead Arranger, Fifth Third Bank, N.A., as Joint Lead Arranger and Syndication 
Agent, The Huntington National Bank and U.S. Bank, N.A., as Documentation Agents, dated 
May 13, 2014 (incorporated by reference to the company’s Current Report on Form 8-K dated 
May 13, 2014, Exhibit 10.1)

First Amendment of the Amended and Restated Credit Agreement by and among Cincinnati Financial 
Corporation, CFC Investment Company, PNC Bank, N.A. as Administrative Agent, PNC Capital 
Markets LLC, as Sole Bookrunner and Joint Lead Arranger, Fifth Third Bank, N.A., as Joint Lead 
Arranger and Syndication Agent, The Huntington National Bank and U.S. Bank, N.A., as 
Documentation Agents, dated February 8, 2016 (incorporated by reference to Exhibit 10.1 filed with 
the company’s Current Report on Form 8-K dated February 8, 2016)

Second Amendment of the Amended and Restated Credit Agreement by and among Cincinnati 
Financial Corporation, CFC Investment Company, PNC Bank, N.A., as Administrative Agent, PNC 
Capital Markets, LLC, as Sole Bookrunner and Joint Lead Arranger, Fifth Third Bank, N.A. as Joint 
Lead Arranger and Syndication Agent, The Huntington National Bank and U.S. Bank, N.A. as 
Documentation Agents, dated March 31, 2016 (incorporated by reference to Exhibit 10.1 filed with 
the company’s Current Report on Form 8-K dated April 4, 2016)

Continuing Reimbursement Agreement for Letters of Credit by and between U.S. Bank and The 
Cincinnati Insurance Company, dated April 25, 2016 (incorporated by reference to Exhibit 10.8 filed 
with the Company's Quarterly Report on Form 10-Q for the quarter ended March 31, 2016.)

Statement re: Computation of per share earnings for the years ended December 31, 2017, 2016, and 
2015, contained in Part II, Item 8, Note 12, to the Consolidated Financial Statements

Cincinnati Financial Corporation Code of Ethics for Senior Financial Officers (incorporated by 
reference to the company’s definitive Proxy Statement dated March 18, 2004 (File No. 000-04604))

Cincinnati Financial Corporation subsidiaries contained in Part I, Item 1, of this report

Consent of Independent Registered Public Accounting Firm

Certification pursuant to Section 302 of the Sarbanes Oxley Act of 2002 – Chief Executive Officer

Certification pursuant to Section 302 of the Sarbanes Oxley Act of 2002 – Chief Financial Officer

Certification pursuant to Section 906 of the Sarbanes Oxley Act of 2002

XBRL Instance Document

101.INS
101.SCH XBRL Taxonomy Extension Schema Document
101.CAL XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF XBRL Taxonomy Extension Definition Linkbase Document
101.LAB
101.PRE XBRL Taxonomy Extension Presentation Linkbase Document

XBRL Taxonomy Extension Label Linkbase Document

Cincinnati Financial Corporation - 2017 10-K - Page 186

 
Signatures
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Cincinnati Financial Corporation

/S/ Michael J. Sewell

By: 
Title: 

Date:  

Michael J. Sewell, CPA
Chief Financial Officer, Senior Vice President and Treasurer
(Principal Accounting Officer)
February 23, 2018 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been duly signed below by the 
following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature
/S/ Kenneth W. Stecher
Kenneth W. Stecher
/S/ Steven J. Johnston
Steven J. Johnston
/S/ Michael J. Sewell
Michael J. Sewell
/S/ William F. Bahl
William F. Bahl
/S/ Gregory T. Bier
Gregory T. Bier
/S/ Dirk J. Debbink
Dirk J. Debbink
/S/ Linda W. Clement-Holmes
Linda W. Clement-Holmes
/S/ Kenneth C. Lichtendahl
Kenneth C. Lichtendahl
/S/ W. Rodney McMullen
W. Rodney McMullen
/S/ David P. Osborn
David P. Osborn
/S/ Gretchen W. Price
Gretchen W. Price
/S/ Thomas R. Schiff
Thomas R. Schiff
/S/ Douglas S. Skidmore
Douglas S. Skidmore
/S/ John F. Steele, Jr.
John F. Steele, Jr.
/S/ Larry R. Webb
Larry R. Webb

Title

Date

Chairman of the Board

February 23, 2018

President, Chief Executive Officer
and Director

Chief Financial Officer, Senior Vice
President and Treasurer

Director

Director

Director

Director

Director

Director

Director

Director

Director

Director

Director

Director

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

February 23, 2018

Cincinnati Financial Corporation - 2017 10-K - Page 187

 
 
 
 
 
 
 
 
EXHIBIT 31A 

CERTIFICATION PURSUANT TO SECTION 302 OF  
THE SARBANES OXLEY ACT OF 2002
I, Steven J. Johnston, certify that:

1. 

2. 

3. 

4. 

I have reviewed this Annual Report on Form 10-K of Cincinnati Financial Corporation;

Based on my knowledge, this report does not contain any untrue statement of a material 
fact or omit to state a material fact necessary to make the statements made, in light of the 
circumstances under which such statements were made, not misleading with respect to 
the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information 
included in this report, fairly present in all material respects the financial condition, results 
of operations and cash flows of the registrant as of, and for, the periods presented in 
this report; 

The registrant's other certifying officer and I are responsible for establishing and 
maintaining disclosure controls and procedures (as defined in Exchange Act Rules 
13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

a) 

b) 

c) 

d) 

designed such disclosure controls and procedures, or caused such disclosure 
controls and procedures to be designed under our supervision, to ensure that 
material information relating to the registrant, including its consolidated subsidiaries, 
is made known to us by others within those entities, particularly during the period in 
which this report is being prepared;

designed such internal control over financial reporting, or caused such internal 
control over financial reporting to be designed under our supervision, to provide 
reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles;

evaluated the effectiveness of the registrant's disclosure controls and procedures and 
presented in this report our conclusions about the effectiveness of the disclosure 
controls and procedures, as of the end of the period covered by this report based on 
such evaluation; and

disclosed in this report any change in the registrant’s internal control over financial 
reporting that occurred during the registrant’s most recent fiscal quarter (the 
registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control 
over financial reporting; and

 
5. 

The registrant's other certifying officer and I have disclosed, based on our most recent 
evaluation of internal control over financial reporting, to the registrant's auditors and the 
audit committee of registrant's board of directors (or persons performing the equivalent 
functions):

a) 

b) 

all significant deficiencies and material weaknesses in the design or operation of 
internal controls over financial reporting which are reasonably likely to adversely 
affect the registrant's ability to record, process, summarize and report financial 
information; and

any fraud, whether or not material, that involves management or other employees 
who have a significant role in the registrant's internal control over financial reporting.

Date: February 23, 2018 

/S/ Steven J. Johnston 
Steven J. Johnston, FCAS, MAAA, CFA, CERA
President and Chief Executive Officer

 
EXHIBIT 31B

CERTIFICATION PURSUANT TO SECTION 302 OF  
THE SARBANES OXLEY ACT OF 2002
I, Michael J. Sewell, certify that:

1. 

2. 

3. 

4. 

I have reviewed this Annual Report on Form 10-K of Cincinnati Financial Corporation;

Based on my knowledge, this report does not contain any untrue statement of a material 
fact or omit to state a material fact necessary to make the statements made, in light of the 
circumstances under which such statements were made, not misleading with respect to 
the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information 
included in this report, fairly present in all material respects the financial condition, results 
of operations and cash flows of the registrant as of, and for, the periods presented in 
this report; 

The registrant's other certifying officer and I are responsible for establishing and 
maintaining disclosure controls and procedures (as defined in Exchange Act Rules 
13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) 

b) 

c) 

d) 

designed such disclosure controls and procedures, or caused such disclosure 
controls and procedures to be designed under our supervision, to ensure that 
material information relating to the registrant, including its consolidated subsidiaries, 
is made known to us by others within those entities, particularly during the period in 
which this report is being prepared;

designed such internal control over financial reporting, or caused such internal 
control over financial reporting to be designed under our supervision, to provide 
reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles;

evaluated the effectiveness of the registrant's disclosure controls and procedures and 
presented in this report our conclusions about the effectiveness of the disclosure 
controls and procedures, as of the end of the period covered by this report based on 
such evaluation; and

disclosed in this report any change in the registrant’s internal control over financial 
reporting that occurred during the registrant’s most recent fiscal quarter (the 
registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control 
over financial reporting; and

 
5. 

The registrant's other certifying officer and I have disclosed, based on our most recent 
evaluation of internal control over financial reporting, to the registrant's auditors and the 
audit committee of registrant's board of directors (or persons performing the 
equivalent functions):

a) 

b) 

all significant deficiencies and material weaknesses in the design or operation of 
internal controls over financial reporting which are reasonably likely to adversely 
affect the registrant's ability to record, process, summarize and report financial 
information; and

any fraud, whether or not material, that involves management or other employees 
who have a significant role in the registrant's internal control over financial reporting.

Date: February 23, 2018 

/S/ Michael J. Sewell
Michael J. Sewell, CPA
Chief Financial Officer, Senior Vice President and Treasurer 
(Principal Accounting Officer)

 
EXHIBIT 32

CERTIFICATION PURSUANT TO SECTION 906 OF  
THE SARBANES OXLEY ACT OF 2002
The certification set forth below is being submitted in connection with this report on Form 10-K for the 
purpose of complying with Rule 13a-14(b) or Rule 15d-14(b) of the Securities Exchange Act of 1934 
and Section 1350 of Chapter 63 of Title 18 of the United States Code.

Steven J. Johnston, the chief executive officer, and Michael J. Sewell, the chief financial officer, of 
Cincinnati Financial Corporation each certifies that, to the best of his knowledge:

1. 

2. 

the report fully complies with the requirements of Section 13(a) or 15(d) of the Exchange 
Act; and

the information contained in the report fairly presents, in all material respects, the 
financial condition and results of operations of Cincinnati Financial Corporation. 

Date: February 23, 2018 

/S/ Steven J. Johnston
Steven J. Johnston, FCAS, MAAA, CFA, CERA
President and Chief Executive Officer

/S/ Michael J. Sewell
Michael J. Sewell, CPA
Chief Financial Officer, Senior Vice President and Treasurer 
(Principal Accounting Officer)

 
CINCINNATI FINANCIAL CORPORATION DIRECTORS AND OFFICERS

  | 

As of February 23, 2018

DIRECTORS
William F. Bahl, CFA, CIC

Chairman of the Board
Bahl & Gaynor Investment Counsel Inc.
(Independent registered investment adviser)
Director** since 1995 (A)(C)(E)(I)(N*)

Gregory T. Bier, CPA (Ret.)

Managing Partner (Ret.), Cincinnati Office
Deloitte LLP
(Independent registered public  
accounting firm)
Director since 2006 (A)(C)(I)
Linda W. Clement-Holmes

Chief Information Officer (Ret.)
The Procter & Gamble Company
(Consumer products)
Director since 2010 (A)(C)(N)

Dirk J. Debbink

Chairman and Chief Executive Officer
MSI General Corporation
(Design/build construction firm)
Director since 2012 (A)(N)

Steven J. Johnston, FCAS, MAAA,  
CFA, CERA

President and Chief Executive Officer
Cincinnati Financial Corporation
Director since 2011 (E*)(I)
Kenneth C. Lichtendahl

Director of Development and Sales 
Heliosphere Designs LLC
(Solar product marketing)
Director since 1988 (A)(C)

W. Rodney McMullen

Chairman and Chief Executive Officer
The Kroger Co.
(Retail grocery chain)
Director since 2001 (C*)(E)(I)

David P. Osborn, CFA

President
Osborn Williams & Donohoe LLC
(Independent registered investment adviser)
Director since 2013 (A)(I)

Gretchen W. Price

Executive Vice President and
Chief Financial and Administrative Officer 
Arbonne International LLC
(Beauty and nutritional products)
Director since 2002 (A*)(C)(N)

Thomas R. Schiff

Chairman and Chief Executive Officer
John J. & Thomas R. Schiff & Co. Inc.
(Independent insurance agency)
Director since 1975 (I)
Douglas S. Skidmore

Chief Executive Officer
Skidmore Sales & Distributing Company Inc.
(Food ingredient distributor)
Director since 2004 (A)(N)

Kenneth W. Stecher

Chairman of the Board
Former President and Chief Executive Officer
Cincinnati Financial Corporation
Director since 2008 (E)(I*)

John F. Steele, Jr.

Chairman and Chief Executive Officer
Hilltop Basic Resources Inc.
(Supplier of aggregates and concrete)
Director since 2005 (A)(E)

Larry R. Webb, CPCU

President
Webb Insurance Agency Inc.
(Independent insurance agency)
Director since 1979 (E)(I)

(A)  Audit Committee
(C) Compensation Committee
(E)  Executive Committee
(I)  Investment Committee; 

also Richard M. Burridge, CFA, adviser

(N) Nominating Committee
*  Committee Chair
**  Lead Independent Director 

OFFICERS
Steven J. Johnston, FCAS, MAAA, CFA, 
CERA

President and Chief Executive Officer

Michael J. Sewell, CPA

Chief Financial Officer, Principal 
Accounting Officer, Senior Vice President 
and Treasurer

Martin F. Hollenbeck, CFA, CPCU
Chief Investment Officer, Senior Vice 
President, 
Assistant Secretary and Assistant Treasurer

Lisa A. Love, Esq.

Senior Vice President, General Counsel and 
Corporate Secretary

DIRECTORS EMERITI
James E. Benoski
Michael Brown
Jackson H. Randolph
John J. Schiff, Jr., CPCU
Frank J. Schultheis

David B. Sharrock
John M. Shepherd
Alan R. Weiler, CPCU
E. Anthony Woods
William H. Zimmer

W.F. Bahl

G.T. Bier

L.W. Clement-
Holmes

D.J. Debbink

S.J. Johnston

K.C. Lichtendahl

W.R. McMullen

D.P. Osborn

G.W. Price

T.R. Schiff 

D.S. Skidmore

K.W. Stecher

J. F. Steele, Jr.

L.R. Webb

 
|  

SHAREHOLDER INFORMATION

COMMON STOCK PRICE AND DIVIDEND DATA

Common shares are traded under the symbol CINF on the Nasdaq Global Select Market.

(Source: Nasdaq Global Select Market) 
Quarter: 

2017 

2016

1st 

2nd 

3rd 

4th 

1st 

2nd 

3rd 

4th

High .........................................................................................  
Low  ..........................................................................................  
Period-end close ....................................................................  
Cash dividends declared ......................................................  

$  76.71  $ 73.98  $  81.98  $  77.76 
  70.07 
  68.24 
  74.97 
  72.27 
1.00 
0.50 

  71.60 
  76.57 
0.50 

  68.49 
  72.45 
  0.50 

$  65.99  $  74.89  $  78.09  $  79.60 
  68.11 
  53.64 
  75.75 
  65.36 
0.48
0.48 

  73.88 
  75.42 
0.48 

  63.87 
  74.89 
0.48 

ANNUAL MEETING
Shareholders are invited to attend the Annual Meeting of Shareholders of Cincinnati Financial Corporation at 9:30 a.m. ET, on 
Saturday, May 5, 2018, at the Cincinnati Art Museum, 953 Eden Park Drive, Cincinnati, Ohio. You may listen to an audio webcast of 
the event by visiting cinfin.com/investors.

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Deloitte & Touche LLP
250 East Fifth St., Suite 1900
Cincinnati, Ohio 45202-5109

SHAREHOLDER SERVICES
American Stock Transfer & Trust Company LLC is the transfer agent and administrator for all registered shareholder accounts. 
Services available to registered shareholder accounts include dividend direct deposit, Shareholder Investment Plan (including dividend 
reinvestment), direct registration of shares and electronic delivery. Registered shareholders may also access your individual account at 
astfinancial.com, where you can complete transactions online at any time, including changing your address, opting out of receiving paper 
statements, changing your current dividend reinvestment option and viewing recent transactions. 

CONTACT INFORMATION
You may direct communications to Cincinnati Financial Corporation’s Senior Vice President, General Counsel and Corporate Secretary 
Lisa A. Love, Esq. for sharing with the appropriate individual(s). Or, you may directly access services:

Investors: Investor Relations responds to investor inquiries about the company and its performance.
Dennis E. McDaniel, CPA, CMA, CFM, CPCU – Vice President, Investor Relations Officer
513-870-2768 or investor_inquiries@cinfin.com

Shareholders: Shareholder Services administers the company’s stock compensation plans and fulfills requests for shareholder 
materials. C. Brandon McIntosh, CEP, CPA – Assistant Secretary and Manager, Shareholder Services
513-870-2639 or shareholder_inquiries@cinfin.com

American Stock Transfer & Trust Company LLC provides the company’s stock transfer and recordkeeping services, including assisting 
registered shareholders with updating account information or enrolling in shareholder plans.
6201 15th Avenue, Brooklyn, NY 11219
866-638-6443 or help@astfinancial.com

Media: Corporate Communications assists media representatives seeking information or comment from the company or its subsidiaries.
Betsy E. Ertel, CPCU, AIM, API – Vice President, Corporate Communications
513-603-5323 or media_inquiries@cinfin.com

CINCINNATI FINANCIAL CORPORATION
The Cincinnati Insurance Company 
The Cincinnati Casualty Company 
The Cincinnati Indemnity Company 
The Cincinnati Life Insurance Company

The Cincinnati Specialty Underwriters Insurance Company
CSU Producer Resources Inc.
CFC Investment Company

MAILING ADDRESS
P.O. Box 145496 
Cincinnati, Ohio 45250-5496

STREET ADDRESS
6200 South Gilmore Road 
Fairfield, Ohio 45014-5141 

Phone: 888-242-8811 or 513-870-2000
Email: cfc_corporate@cinfin.com
Web: cinfin.com