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Coca-Cola Consolidated

coke · NASDAQ Consumer Defensive
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Ticker coke
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Sector Consumer Defensive
Industry Beverages - Non-Alcoholic
Employees 10,000+
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FY2004 Annual Report · Coca-Cola Consolidated
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oca-Cola Bottling Co. Consolidated 

(CCBCC) is the second largest Coca-Cola 

bottler in the United States. The Company is 

a leader in the manufacturing, marketing and distribution 

of soft drinks. With corporate offi ces in Charlotte, N.C., 

the Company has operations in ll states, primarily in the 

Southeast. The Company’s bottling territories have one of 

the highest per capita soft drink consumption rates in the 

world and have a consumer base of l8.5 million people. 

Coca-Cola Bottling Co. Consolidated is listed on the 

NASDAQ National Market System under the 

symbol COKE.

This summary annual report is printed on recycled paper.

In Thousands (Except Per Share Data)

2004

2003

2002

Fiscal Year

Net sales

Gross margin

Income before income taxes

Income taxes

Net income

$1,256,482 $1,210,765 $1,198,335

600,210

584,167

578,259

36,550

14,702

21,848

38,060

7,357

30,703

38,070

15,247

22,823

2.58
2.56

Basic net income per share
Diluted net income per share

$
$

2.41 $
2.41 $

3.40 $
3.40 $

* The financial information in the Summary Annual Report was derived from and should be read

in conjunction with the audited consolidated financial statements and notes thereto and

management’s discussion and analysis of financial condition and results of operations, which are

included in the Company’s Annual Report on Form 10-K for the fiscal year ended January 2,

2005. The fiscal years presented are the 53-week period ended January 2, 2005, and the

52-week periods ended December 28, 2003 and December 29, 2002.

This Summary Annual Report includes forward-looking statements that reflect management’s current

outlook for future periods. These statements relate to, among other things, The Coca-Cola

Company’s commitment to increasing marketing investments and delivering innovation in 2005 and

the Company’s focus on improving its manufacturing, distribution and delivery processes to

efficiently support the growing assortment of products and packages. These forward-looking

statements are subject to risks and uncertainties that could cause the anticipated events not to occur or

actual results to differ materially from historical results or management’s anticipated results. The

forward-looking statements in this Summary Annual Report should be read in conjunction with the

detailed cautionary statements identified on pages 34 through 36 of the Company’s Annual Report

on Form 10-K for the fiscal year ended January 2, 2005. The Company undertakes no obligation to

publicly update or revise any forward-looking statements.

1

L e t t e r   t o   S h a r e h o l d e r s

ear Shareholders:

The year 2004 was a challenging one for Coca-Cola Bottling Co. Consolidated, but in 

spite of  the challenges, we believe that many of  the issues we faced have been addressed and 

that a review of our performance over the past few years reveals a number of positives. More 

importantly, we remain confident about the long-term prospects for our business.

The Company earned $2l.8 million in 2004, or $2.4l per share, as compared to  

$30.7 million or $3.40 per share the previous year.

While bottle/can volume was flat, the Company's net sales 

grew by approximately 4 percent in 2004 primarily due to a  

3 percent increase in net selling prices, higher contract sales  

and four additional selling days versus the previous year. 

The Company’s results were also impacted by an increase 

in its effective income tax rate from l9 percent in 2003 to  

40 percent in 2004. The lower tax rate in 2003 reflected a 

number of  one-time favorable adjustments.

Our 2004 business results reflect continuing softness in 

our largest business category, sugar carbonated soft drinks. 

While sales in diet carbonated soft drinks, water, sports drinks 

and other noncarbonated drinks showed solid growth, the sales 

increases in these categories were not sufficient to offset the 

declines in sugar carbonated soft drinks.

Even with flat volume in 2004, the Company’s operating 

income was about even with the prior year through a combina-
tion of targeted selling price increases and expense management 
driven by an emphasis on improving productivity. 

For a number of years, the Company has been focused  
on moderating its capital spending and tightly managing its 
working capital to provide excess cash flow to reduce debt.  
In 2004, the Company repaid $95 million of  its debt. This 
solid performance follows several years of debt reduction which 

has been somewhat masked by the 2002 consolidation of  

2

Piedmont Coca-Cola Bottling Partnership. The debt 

reduction since l999 has led to improvements in our 

financial flexibility and has been an important contributor 

respond to these shifts in consumer tastes by becoming 
a total beverage company able to fulfill consumer demand 
for all types of nonalcoholic beverages and intensifying its 

to the solid increase in shareholder value we have delivered 

focus on innovation. Coca-Cola Bottling Co. Consolidated 

over the past five years.

has long been recognized as a leader in packaging innova-

The last several years have been difficult for the U.S. 

tion, with the successful pioneering of the Fridge PackTM, 

soft drink industry, and the Coca-Cola system has been 

l2-ounce recyclable PET bottles, Dasani Fridge PackTM 

no exception. While consumers continue to make 

and 8-ounce cans. While our 

Coca-Cola classic our and the world’s best selling 

soft drink, many consumers are seeking new 

beverage experiences. The 

Coca-Cola system recog-

Company does its part in 

packaging innovation,  

The Coca-Cola Company 

is also intensifying its   

nizes the need to better 

product innovation.

Dasani Fridge Packs ™  
— a CCBCC-led  
packaging innovation —  
roll out at Charlotte’s 
Snyder Production  
Center.

Make. Sell. Deliver.

3

L e t t e r   t o   S h a r e h o l d e r s

We are especially encouraged by the new leader-

in the manufacturing, or “make” component of our 

ship at The Coca-Cola Company.  Their commitment 

mission, as evidenced by improved operating efficien-

to significantly increasing marketing support and 

cies and lower inventory levels even with a dramatic 

delivering impactful innovations in 2005 is expected 

expansion in the number of items we produce. Now, 

to rekindle growth in our core business of carbonated 

we are taking significant steps to redesign and stream-

soft drinks while at 

the same time better 

capitalizing on the 

growth opportunities 

presented by emerg-

ing categories. We 

are excited about new 

products coming in 

2005 and beyond.

Although essen-

tial, innovation leads 

to an ever-growing 

proliferation of prod-

ucts and packages, 

making the business 

more difficult to 

operate. We believe 

the process improve-

ment initiatives we 

have undertaken to 

address these chal-

lenges will enable us 

Eight-pack  
bottles are another 
packaging alterna-
tive CCBCC offers 
consumers.

to effectively manage 
an expanding port-
folio of  soft drink  
offerings and provide a significant long-term strategic 
advantage in the marketplace. Our stated mission is 
to make, sell and deliver soft drinks better than 
anyone else. We have taken major steps 

line our selling and delivery 

functions. Fundamentally, 

our charge is to design 

and implement processes 

that lower costs, while 

increasing quality and 

service, as complexity 

increases.

By moving to a 

pre-sell system for sales 

order generation, we have 

been able to significantly 

increase sales and delivery 

productivity and now have 

roughly 90 percent of 

our volume sold through 

a predictive order system. 

We have also continued 

the consolidation of 

distribution facilities and 

have reduced our branch 

network by 25 percent 

over the last three years. 

By reducing the number 

of facilities in which we 

hold inventory, we are better positioned to handle the 

ever-increasing number of new products and packages 

we offer. This undertaking has required a considerable 

effort from our workforce. It is a tribute to Coca-Cola 

toward achieving this mission 

Consolidated’s dedicated employees that we have been 

4

able to make these necessary changes 

The business environment in 2005 will 

without signifi cant disruption to 

again be challenging, but we see opportunities in 

our day-to-day business. Quite 

those challenges. We believe we are focused on 

simply, our employees are our 

the right priorities as evidenced by our progress 

most important asset, and 

over the past several years. The beverage business  

there is no fi ner organization 

— the Coca-Cola business — is a great business 

of  people than that of 
Coca-Cola Consolidated.

with solid growth potential. We are excited by 

the renewed leadership being provided by The 

Ours is a fast-paced busi-

Coca-Cola Company. Together we are meeting 

ness that continues to experi-

challenges head-on and making the changes nec-

ence considerable change. We 

essary to meet the needs of our customers and 

have met these challenges and 

our consumers and win in the marketplace. 

have much to show for our ef-

forts. Over the past fi ve years, 

we have reduced our debt, 

materially improved our labor 

and asset productivity, increased 

our ownership in Piedmont from 50 percent to 

77 percent and delivered a total annual return 

to shareholders which signifi cantly exceeds the 

return of  the S&P 500. We have accomplished 

much but have more to do.

J. Frank Harrison, III
Chairman of the Board and Chief Executive Officer

William B. Elmore
President and Chief Operating Officer

Make. Sell. Deliver.

5

O u r   B u s i n e s s

6

he last few years have been challenging for 

the U.S. soft drink industry and for 

Coca-Cola Bottling Co. Consolidated. The 

issues we confronted included changes in con-

sumer tastes, a fast-changing retailer environment, dramatic 

increases in insurance premiums following 9/ll, record-high 

fuel costs and rapidly increasing employee benefi t costs. 

Given this changing business landscape, we believe our focus 

on innovative package and product introductions, revenue 

management, sales and distribution system redesign and an 

aggressive investment in technology is right for our business.

Innovation

We have the greatest brand in the world in Coca-Cola 

classic and the strongest portfolio of diet drinks in the 

industry, along with a growing water, juice and other noncar-

bonated beverage business. Nonetheless, we must re-energize 

our core sugar carbonated soft drink business; accelerate the 

growth of our diet, water and sport drinks businesses; and 

expand into new categories within the nonalcoholic bever-

age arena. It is important to note that this is a shared view 

of the Company and The Coca-Cola Company, and a shared 

perspective about innovation is critical to our mutual success. 

The Company has long been a leader in packaging innova-

tion, including Fridge Pack™ cans, 8-ounce cans, and Fridge 

Pack™ l2-ounce recyclable PET bottles for both carbonated 

soft drinks and Dasani bottled water. We embrace innova-

tion and are very encouraged by The Coca-Cola Company’s 

renewed commitment to innovation. In early 2005, we have 

already seen several new and promising products from The 

Coca-Cola Company, including Coca-Cola with Lime, Diet 

Coke sweetened with Splenda, Sprite Remix Aruba Jam                  
and a new energy drink, Full Throttle. Together with        

The Coca-Cola Company, we are planning many more 

new products and new product categories in the future.

With new leadership at The Coca-Cola   

Company, we believe we are moving toward 

becoming a total beverage company and system, 

with the ability to meet consumer demands for   

a diverse array of nonalcoholic beverages. 

Revenue Management

We defi ne revenue manage-

ment as striking the proper 

balance between generating 

growth in volume, market 
share and gross margin. This is 

easy to defi ne but harder to exe-

Part of making 
soft drinks better 
than anyone else 
is our stringent 
quality control 
process.

cute. It requires a thoughtful brand/

package/channel/pricing strategy, 

highly effective working relationships 

with customers and a fact-based 

decision-making discipline. This is 

both art and science. The art revolves 

around creativity, innovation and 

customer relationships. The science 

revolves around using all available data 

(sales results, market share trends, con-

sumer research, and customer scan and 

frequent shopper card data) to inform 

our decisions and project with a high 

degree of confi dence the results of 

our actions for both the Company 

and our customers. Coca-Cola 

Make. Sell. Deliver.

7

O u r   B u s i n e s s

8

On-premise 
sales at sporting 
events are one 
way we fulfill the 
“sell” component 
of our “Make, Sell, 
Deliver” mission. 

Consolidated has been recognized as a leader in this area 

for quite some time. We continue to refi ne our capabili-

ties in this area to ensure we maintain a competitive 

edge in an ever-changing consumer, customer and 

competitive environment.

Sales and Distribution System Redesign

The Company has already converted the vast 

majority of our business from the conventional route 

sales model to a pre-sell or predictive selling method. 

Our sales are now 90 percent predictive, enabling our 

warehouse, sales and distribution workforce to better 

handle the growing number of new products and package 

combinations and better serve our customers and con-

sumers. Going forward, we are continuing to undertake a 

number of other major projects to further streamline our 

sales and distribution processes. This focus on the basics 

of our business — the making, selling and delivering of 

soft drinks — will ensure we have an effi cient cost struc-

ture, proper service levels, excellent product quality, and 

the right product offerings for us to compete and win in 

the marketplace.

Technology

The Company continues to invest in information 

technology to enable breakthrough process improvement 

that addresses the increasing complexity of our business, 

eliminates waste, drives productivity, improves the speed 

and quality of our decision-making and improves the 

work life of our employees. During 2004, we began to 

implement SAP’s Enterprise Resource Planning solution. 

SAP is the global leader in business system technology, 

and its software tools will replace most of our legacy 

computer systems. This is a multi-year effort with 

the fi rst phase comprised 

of Financials, Materials 

Management, Pro-

curement, Production 

Planning and Warehouse 

Management. This 

technology provides us 

with real-time access 

to information across 

the Company that will 

eliminate waste, improve 

quality and facilitate the operation of a robust 

business. We are introducing a new hand-held 

device and software to be used by our sales delivery 

force that will, among other things, allow us to have 

multiple packages at differing prices in the same 

vending machine while maintaining the necessary 

fi nancial controls. We are continuing to roll out a 

new Full Service Vending replenishment process 

and the supporting technology that allows us to 

better schedule delivery frequencies and manage 

space to sales in each vending machine, which 

reduces delivery costs and increases sales. We 

recently implemented a new Customer Information 

System. The improved data integrity this system 

provides plays a critical role in maximizing the effi -

ciency of our distribution process. 

Coca-Cola is one 
of the world’s 
most recognizable 
brands. Our logo is 
visible at many
 venues throughout 
our territory.

Make. Sell. Deliver.

9

O u r   B u s i n e s s

The Company has faced 

challenges. Even the world’s 

greatest brand needs to adjust 

with the times, and we’re doing 

just that. With our emphasis on 

Discount member-
ship warehouses 
are popular with 
consumers. 
Shoppers buy in 
bulk here, and 
CCBCC packages 
accordingly.

expanding into new product lines, our desire to 

re-energize our core brands and our emphasis on cre-

ating the right systems to take products to market, we’re 

headed in the right direction. We are moving in lockstep 

with The Coca-Cola Company, and we are blessed with 

the most talented and dedicated team in the industry. We 
have every reason to be confi dent about our future. 

A CCBCC route 
salesman and his 
truck are ferried to 
the Outer Banks to 
deliver refreshment 
to residents and 
tourists. That’s 
dedication! 

10

Make. Sell. Deliver.

11

O u r   M i s s i o n

To make, sell and deliver soft drinks
better than anyone else.

Our Values honor God:

•  Accountability
• Consistency
• Courage and Conviction
• Discipline
• Honesty and Integrity

• Morality
• Optimism
• Respectfulness
• Supportiveness
• Trustworthiness 

Our Actions reflect our Values and support our Mission:

We will …
• Be open and honest in everything we do.
• Do what we say we are going to do.
• Be committed to teamwork.
• Be focused on quality, service and excellence  
  in all we do.
• Have clear objectives, measure results and  
  celebrate success.
• Ensure that fellow employees always receive  
  support, encouragement and respect.
• Be committed to continual development of  
  ourselves and others.

• Compete vigorously and fairly in the marketplace.
• Not tolerate politically motivated behavior.
• Make decisions based on facts in the long-term    
  best interest of the business.
• Strive for win/win solutions in all our dealings    
  with others.
• Have a bias for action.
• Relentlessly focus on timely execution.
• Exhibit a positive attitude.

We will strive to…
• Be a great company with great jobs and  
  great rewards.
• Be a company known for building  
  great relationships.

Our Goals:

• Be leaders in the Coca-Cola system.
• Generate long-term growth in shareholder value.

12

  
 
Consolidated Statements of Operations

Fiscal Year

In Thousands (Except Per Share Data)

2004

2003

2002

Net sales

$1,256,482 $1,210,765 $1,198,335

Cost of sales, excluding depreciation expense shown below

656,272

626,598

620,076

Gross margin

600,210

584,167

578,259

Selling, delivery and administrative expenses, excluding

depreciation expense shown below

Depreciation expense

Amortization of intangibles

Income from operations

Interest expense

Minority interest

Income before income taxes

Income taxes

Net income

Basic net income per share

Diluted net income per share

441,946

421,306

406,206

70,798

3,117

76,485

3,105

76,075

2,796

84,349

83,271

93,182

43,983

3,816

36,550

14,702

41,914

3,297

38,060

7,357

49,120

5,992

38,070

15,247

21,848 $

30,703 $

22,823

2.41 $

3.40 $

2.41 $

3.40 $

2.58

2.56

$

$

$

Weighted average number of common shares outstanding

9,063

9,043

8,861

Weighted average number of common shares outstanding –

assuming dilution

9,063

9,043

8,921

13

Consolidated Balance Sheets

In Thousands (Except Share Data)

ASSETS
Current assets:

Cash
Accounts receivable, trade, less allowance for doubtful accounts

of $1,678 and $1,723

Accounts receivable from The Coca-Cola Company
Accounts receivable, other
Inventories
Cash surrender value of life insurance
Prepaid expenses and other current assets

Total current assets

Property, plant and equipment, net
Leased property under capital leases, net
Other assets
Franchise rights, net
Goodwill, net
Other identifiable intangible assets, net

Total

Jan. 2,
2005

Dec. 28,
2003

$

8,885 $

18,044

82,036
7,049
9,637
48,886

7,935

82,222
18,112
10,663
36,891
27,765
6,981

164,428

200,678

418,853
76,857
25,270
520,672
102,049
5,934

446,708
43,109
27,653
520,672
102,049
9,051

$1,314,063 $1,349,920

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Portion of long-term debt payable within one year
Current portion of obligations under capital leases
Accounts payable, trade
Accounts payable to The Coca-Cola Company
Other accrued liabilities
Accrued compensation
Accrued interest payable

Total current liabilities

Deferred income taxes
Pension and postretirement benefit obligations
Other liabilities
Obligations under capital leases
Long-term debt

Total liabilities

Commitments and Contingencies

Minority interest

Stockholders’ Equity:
Common Stock, $1.00 par value:

Authorized-30,000,000 shares; Issued-9,704,951 shares

Class B Common Stock, $1.00 par value:

Authorized-10,000,000 shares; Issued-3,048,866 shares and 3,028,866 shares

Capital in excess of par value
Retained earnings
Accumulated other comprehensive loss

Less-Treasury stock, at cost:

Common-3,062,374 shares
Class B Common-628,114 shares

Total stockholders’ equity

Total

Jan. 2,
2005

Dec. 28,
2003

$

8,000 $
1,826
30,989
18,223
50,409
17,186
11,864

138,497

170,437
42,361
80,401
79,202
700,039

78
1,337
39,493
11,780
51,708
18,999
10,924

134,319

156,094
50,842
74,457
44,226
802,639

1,210,937

1,262,577

38,687

34,871

9,704

9,704

3,049
98,255
40,488
(25,803)

3,029
97,220
27,703
(23,930)

125,693

113,726

60,845
409

64,439

60,845
409

52,472

$1,314,063 $1,349,920

15

Consolidated Statements of Cash Flows

In Thousands

Cash Flows from Operating Activities
Net income
Adjustments to reconcile net income to net cash provided by operating

activities:
Depreciation expense
Amortization of intangibles
Deferred income taxes
Losses on sale of property, plant and equipment
Amortization of debt costs
Amortization of deferred gains related to terminated interest rate agreements
Minority interest
Increase in current assets less current liabilities
Decrease in other noncurrent assets
Increase in other noncurrent liabilities
Other

Total adjustments

Fiscal Year

2004

2003

2002

$ 21,848 $ 30,703 $ 22,823

70,798
3,117
14,244
752
1,101
(1,945)
3,816
(8,098)
531
11,596
101

96,013

76,485
3,105
7,357
1,182
1,082
(2,082)
3,297
(13,212)
914
12,685
(182)

76,075
2,796
14,953
3,381
809
(1,927)
5,992
(15,645)
12,700
10,358
(357)

90,631

109,135

Net cash provided by operating activities

117,861

121,334

131,958

Cash Flow from Financing Activities
Proceeds from the issuance of long-term debt
Payment of long-term debt
Repayment of current portion of long-term debt
Proceeds from (repayment of) lines of credit, net
Cash dividends paid
Principal payments on capital lease obligations
Termination of interest rate swap agreements
Proceeds from settlement of forward interest rate agreements
Debt issuance costs paid
Proceeds from exercise of stock options
Other

(85,000)
(78)
(9,600)
(9,063)
(1,843)

100,000
(50,000)
(35,039)
(20,000)
(9,043)
(1,340)

3,135
(1,039)

150

(644)

150,000

(251,708)
37,600
(8,861)
(1,748)
(2,229)

(3,617)
7,162
1,214

Net cash used in financing activities

(105,434)

(13,970)

(72,187)

Cash Flows from Investing Activities
Additions to property, plant and equipment
Proceeds from the sale of property, plant and equipment
Proceeds from the redemption of life insurance policies
Acquisitions of companies, net of cash acquired

Net cash used in investing activities

Net increase (decrease) in cash

Cash at beginning of year

Cash at end of year

Significant non-cash investing and financing activities

Capital lease obligations incurred
Issuance of Class B Common Stock in connection with stock award

(52,860)
2,225
29,049

(57,795)
2,845

(57,317)
7,506

(52,563)

(8,679)

(21,586)

(107,513)

(58,490)

(9,159)

(149)

18,044

18,193

1,281

16,912

$

8,885 $ 18,044 $ 18,193

$ 37,307 $
1,055

877 $ 42,180
768

1,254

Consolidated Statements of Changes in Stockholders’ Equity

Common
Stock

Class B
Common
Stock

Capital in
Excess of
Par Value

Retained
Earnings
(Accumulated
Deficit)

Accumulated
Other
Comprehensive
Loss

Treasury
Stock

Total

$9,454

$2,989

$ 91,004

$(12,307)

$ (12,805)

$ (61,254) $ 17,081

In Thousands

Balance on December 30, 2001
Comprehensive income (loss):
Net income
Net gain (loss) on derivatives,

net of tax

Net change in minimum pension
liability adjustment, net of tax

Total comprehensive income

(loss)

Cash dividends paid

Common ($1.00 per share)
Class B Common ($1.00 per share)

Issuance of Class B Common Stock
Exercise of stock options
Tax adjustment related to stock

options

20

250

(3,197)
(1,191)
748
6,912

1,710

1,821

(9,637)

22,823

(3,282)
(1,191)

22,823

1,821

(9,637)

15,007

(6,479)
(2,382)
768
7,162

1,710

Balance on December 29, 2002

$9,704

$3,009

$ 95,986

$ 6,043

$ (20,621)

$ (61,254) $ 32,867

Comprehensive income (loss):
Net income
Net gain (loss) on derivatives,

net of tax

Net change in minimum pension
liability adjustment, net of tax

Total comprehensive income

(loss)

Cash dividends paid

Common ($1.00 per share)
Class B Common ($1.00 per share)

Issuance of Class B Common Stock

(62)

(3,247)

30,703

(6,642)
(2,401)

30,703

(62)

(3,247)

27,394

(6,642)
(2,401)
1,254

20

1,234

Balance on December 28, 2003

$9,704

$3,029

$ 97,220

$ 27,703

$ (23,930)

$ (61,254) $ 52,472

Comprehensive income (loss):
Net income
Net gain (loss) on derivatives,

net of tax

Net change in minimum pension
liability adjustment, net of tax

Total comprehensive income

(loss)

Cash dividends paid

Common ($1.00 per share)
Class B Common ($1.00 per share)

Issuance of Class B Common Stock

62

(1,935)

21,848

(6,642)
(2,421)

21,848

62

(1,935)

19,975

(6,642)
(2,421)
1,055

20

1,035

Balance on January 2, 2005

$9,704

$3,049

$98,255

$ 40,488

$(25,803)

$(61,254) $64,439

17

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders of Coca-Cola Bottling Co. Consolidated:

We have audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), the consolidated financial statements of Coca-Cola Bottling Co. Consolidated as of

January 2, 2005 and December 28, 2003, and for each of the three years in the period ended January 2,

2005, management’s assessment of the effectiveness of the Company’s internal control over financial

reporting as of January 2, 2005 and the effectiveness of the Company’s internal control over financial

reporting as of January 2, 2005; and in our report dated March 14, 2005, we expressed unqualified

opinions

thereon. The consolidated financial

statements and management’s assessment of

the

effectiveness of internal control over financial reporting referred to above (not presented herein) are

included in Item 8 of the Company’s Annual Report on Form 10-K for the fiscal year ended January 2,

2005.

In our opinion, the information set forth in the accompanying condensed consolidated financial

statements is fairly stated, in all material respects, in relation to the consolidated financial statements

from which it has been derived.

Charlotte, North Carolina

March 14, 2005

Board of Directors

Executive Officers

J. Frank Harrison, III
Chairman of the Board of Directors and Chief

J. Frank Harrison, III
Chairman of the Board of Directors and Chief

Executive Officer

Coca-Cola Bottling Co. Consolidated
H. W. McKay Belk
President and Chief Merchandising Officer
Belk, Inc.
Sharon A. Decker
Chief Executive Officer
The Tapestry Group, LLC
William B. Elmore
President and Chief Operating Officer
Coca-Cola Bottling Co. Consolidated
James E. Harris
Executive Vice President and Chief Financial

Officer

MedCath Corporation
Deborah S. Harrison
Affiliate Broker
Fletcher Bright Companies
Ned R. McWherter
Former Director of Piedmont Natural Gas Co.,
Inc. and Volunteer Distributing Co., Inc.
Former Governor of the State of Tennessee
John W. Murrey, III
Assistant Professor
Appalachian School of Law
Robert D. Pettus, Jr.
Vice Chairman of the Board of Directors
Coca-Cola Bottling Co. Consolidated
Carl Ware
Retired Executive Vice President
Public Affairs and Administration
The Coca-Cola Company
Dennis A. Wicker
Partner
Helms Mulliss & Wicker, PLLC
Former Lieutenant Governor of the State of

North Carolina

Executive Officer

William B. Elmore
President and Chief Operating Officer

Robert D. Pettus, Jr.
Vice Chairman of the Board of Directors

Henry W. Flint
Executive Vice President and Assistant to the

Chairman

David V. Singer
Executive Vice President and Chief Financial

Officer

Clifford M. Deal, III
Vice President, Treasurer
Norman C. George
Senior Vice President, Chief Marketing and

Customer Officer

Ronald J. Hammond
Senior Vice President, Operations

Kevin A. Henry
Senior Vice President, Human Resources
Umesh M. Kasbekar
Vice President, Planning and Administration

C. Ray Mayhall, Jr.
Senior Vice President, Sales

Lauren C. Steele
Vice President, Corporate Affairs

Steven D. Westphal
Vice President, Controller

Jolanta T. Zwirek
Senior Vice President, Chief Information Officer

19

Corporate Information

Transfer Agent and Dividend Disbursing Agent
The Company’s transfer agent is responsible for stockholder records, issuance of stock certificates and
distribution of dividend payments and IRS Form 1099s. The transfer agent also administers plans for
dividend reinvestment and direct deposit. Stockholder requests and inquiries concerning these matters
are most efficiently answered by corresponding directly with Wachovia Bank, N.A., Attention:
Corporate Trust Client Services NC-1153, 1525 West W. T. Harris Blvd., 3C3, Charlotte, North
Carolina 28288-1153. Communication may also be made by calling Toll-Free (800) 829-8432,
Local (704) 590-7373 or Fax (704) 590-7598.

Stock Listing
Nasdaq National Market System
Nasdaq Symbol – COKE

Company Website
www.cokeconsolidated.com
The Company makes available free of charge through its Internet website its annual report on Form
10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all amendments to those
reports as soon as reasonably practicable after such material is electronically filed with or furnished to the
Securities and Exchange Commission.

Corporate Office
The corporate office is located at 4100 Coca-Cola Plaza, Charlotte, North Carolina 28211. The mailing
address is Coca-Cola Bottling Co. Consolidated, P. O. Box 31487, Charlotte, NC 28231.

Annual Meeting
The Annual Meeting of Stockholders of Coca-Cola Bottling Co. Consolidated will be held at Snyder
Production Center, 4901 Chesapeake Drive, Charlotte, North Carolina 28216, on May 4, 2005, at
10 a.m. local time.

Form 10-K and Code of Ethics for Senior Financial Officers
A copy of the Company’s annual report to the Securities and Exchange Commission (Form 10-K)
and its Code of Ethics for Senior Financial Officers is available to stockholders without charge
upon written request to David V. Singer, Executive Vice President and Chief Financial Officer,
Coca-Cola Bottling Co. Consolidated, P. O. Box 31487, Charlotte, North Carolina 28231. This
information may also be obtained from the Company’s website listed above.

4l00 Coca-Cola Plaza • Charlotte, North Carolina 282ll 

Mailing Address: Post Office Box 3l487 • Charlotte, NC 2823l • 704.557.4400

www.cokeconsolidated.com