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Coca-Cola Consolidated

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Employees 10,000+
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FY2008 Annual Report · Coca-Cola Consolidated
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Coca-Cola Bottling Co. Consolidated
4100 Coca-Cola Plaza
 Charlotte, North Carolina 28211

Mailing Address: Post Office Box 31487
Charlotte, NC 28231 
704.557.4400 
www.cokeconsolidated.com

 
 
Coca-Cola Bottling Co. Consolidated is the second largest 

Coca-Cola bottler in the United States. We are a leader in 

manufacturing, marketing and distribution of soft drinks. With 

corporate offices in Charlotte, N.C., we have operations in 

11 states, primarily in the Southeast. The Company has one 

of the highest per capita soft drink consumption rates in the 

world and manages bottling territories with a consumer base of 

approximately 19 million people. Coca-Cola Bottling Co. Con-

solidated is listed on the NASDAQ Stock Market (Global Select 

Market) under the symbol COKE.

Our new billboard graphics highlight 
our connection with the community.

This annual report is printed on recycled paper.

BOARD OF DIRECTORS

EXECUTIVE OFFICERS

J. Frank Harrison, III
Chairman of the Board of Directors and 
  Chief Executive Officer 
Coca-Cola Bottling Co. Consolidated

H.W. McKay Belk
President and Chief Merchandising Officer 
Belk, Inc.

Sharon A. Decker
Chief Executive Officer
The Tapestry Group

William B. Elmore
President and Chief Operating Officer
Coca-Cola Bottling Co. Consolidated

Deborah H. Everhart
Affiliate Broker
Fletcher Bright Company

Henry W. Flint
Vice Chairman of the Board of Directors
Coca-Cola Bottling Co. Consolidated

J. Frank Harrison, III
Chairman of the Board of Directors and 
  Chief Executive Officer

William B. Elmore
President and Chief Operating Officer

Henry W. Flint
Vice Chairman of the Board of Directors

Steven D. Westphal
Executive Vice President of Operations  
  and Systems

William J. Billiard
Vice President, Controller and Chief Accounting Officer

Robert G. Chambless
Senior Vice President, Sales

Clifford M. Deal, III
Vice President and Treasurer

Norman C. George
President, BYB Brands, Inc.

Ned R. McWherter
Former Director of Piedmont Natural Gas Co., Inc.  
Former Governor of the State of Tennessee

James E. Harris
Senior Vice President and Chief Financial Officer

James H. Morgan
President and Chief Executive Officer
Krispy Kreme Doughnuts, Inc.

John W. Murrey, III
Assistant Professor
Appalachian School of Law

Carl Ware
Retired Executive Vice President,  
  Public Affairs and Administration
The Coca-Cola Company

Dennis A. Wicker
Partner
SZD Wicker, LPA
Former Lieutenant Governor of the  
  State of North Carolina

Kevin A. Henry
Senior Vice President and  
  Chief Human Resources Officer

Umesh M. Kasbekar
Senior Vice President, Planning and Administration

Melvin F. Landis, III
Senior Vice President and Chief Marketing and  
  Customer Officer

Lauren C. Steele
Vice President, Corporate Affairs

A

s we look back on 2008, many factors 
affected our Company and its per-
formance, but none greater than the 
dramatic decline in the U.S. economy. 
However, we are not in unfamiliar territory. For more 
than a century, our Company has endured trials, faced 
adversity and emerged a stronger organization. The 
current environment presents unique challenges, but 
with great challenges come great opportunities. By 
exercising decisive leadership early in 2008, we were 
able to make profound and strategic decisions that 
directly affected how we finished the year.

In 2008, our nation began to experience the worst 
economic downturn since the Great Depression, with 
unemployment rising, consumer confidence falling and 
financial institutions in upheaval. As we enter 2009, this 
period of financial turmoil continues and has worsened. 
The beverage industry has not escaped this downturn, 
and in fact felt the impact of the volatile economy 
much earlier than most. We saw fuel prices and other 
key commodities, including corn, aluminum and PET 
resin, rapidly increase to record levels in the summer 
of 2008 before subsiding in late fall. When combined 
with the continued decline in consumer demand for 
sparkling beverages, 2008 marked one of the most 
challenging years in our Company’s long history.

Fortunately, we reacted to these business pressures 
early in the downturn. After posting very weak first 
quarter results, we made fundamental changes in our 
business operations. We reviewed and redesigned all 
aspects of our Company’s business model – sales and 
gross margin growth strategies, expense and overhead 
infrastructure rationalization and capital structure – and 
formed a multidimensional work stream to capture 
opportunities arising from the challenging environment.

We have dealt with adversity before, and those experi-
ences have strengthened us both operationally and 
culturally. In 2008, we restructured the Company into 
a leaner, more efficient operation while maintaining 
our high standards for product quality and customer 
service. We took steps to right-size the workforce to 
reflect the realities we face, and as we move into 2009, 
we are operating with 500 fewer positions than we 
started with in 2008.

Right-sizing the business, along with thoughtful exami-
nation of all capital and operating expenses, allowed us 

to weather the severe economic downturn 
of the third and fourth quarters. We pro-
duced a much improved second-half result 
that has positioned us well as we pursue 
new packaging and product opportunities in 
2009 and beyond.

For 2008, Coca-Cola Bottling Co. Consoli-
dated reported a net income of $9.1 million, 
or basic net income per share of $0.99, 
compared to net income of $19.9 million, 
or basic net income per share of $2.18, 
in 2007. The 2008 results included three 
unusual items totaling $20.6 million ($10.7 
million after-tax, or net loss per share of 
$1.17) that reduced our financial results, but also 
helped reduce our financial risk and positioned us to 
have a leaner, more efficient overhead structure. First, 
the 2008 results included a $14.0 million pre-tax charge 
($7.3 million after-tax, or basic net loss per share of 
$0.80) to freeze the Company’s liability to the Central 
States, Southeast and Southwest Areas Pension Fund, 
a multi-employer pension fund, and to settle a strike 
by employees covered by this pension fund. The 2008 
results also included a $4.6 million pre-tax charge ($2.4 
million after-tax, or basic net loss per share of $0.26) 
for the actions taken under a restructuring plan. In 
addition, the 2008 results included a $2.0 million mark-
to-market pre-tax loss ($1.0 million after-tax, or basic 
net loss per share of $0.11) on our 2009 fuel hedg-
ing program. Without the pension, strike settlement,  
restructuring and fuel hedging mark-to-market charges 
in 2008, our net income totaled $19.8 million, which 
equates to basic net income per share of $2.16.

We were very focused on managing our capital during 
this turbulent year in the financial markets, while many 
companies found access to capital very difficult. As 
has been the case for several years, we continued our 
intense focus on debt reduction. At the end of fiscal 
2008, our total net debt and capital lease obligations 
totaled $624 million, a reduction of $46 million from 
the end of fiscal 2007. During a year of such financial 
instability, we are proud of this accomplishment and 
believe it will help position us to take advantage of 
market opportunities that arise during this difficult eco-
nomic time. In addition, we have reduced our total net 
debt and capital lease obligations over the past nine 
years by more than $400 million.

Our Business • 1Letter to Shareholders • 1

2 • Letter to Shareholders

The challenges we face create unique opportunities 
to differentiate our Company from our competition. 
Our fellow employees at Coca-Cola Consolidated have 
demonstrated the resilience, innovative spirit, determi-
nation and flexibility to deal with the issues facing our 
industry and the economy.

We have long been an innovative company. Moves 
made in 2008 and plans for 2009 show our continued 
commitment to innovative leadership, not only in the 
Coca-Cola system, but in the total beverage industry. 
Some examples include new packaging configurations; 
value pricing and packaging in the convenience store 
channel; intelligent vending; new sales ordering tools; 
the Vertique manufacturing and order-fulfillment sys-
tem; and a new approach to grassroots marketing.

To address the long-term trend in declining sales of 
20-ounce beverages in the convenience store channel, 
we sought to redefine value through packaging innova-
tion. Our research showed that many consumers found 
the 20-ounce package too large, while others thought 
it was too small. In large-scale tests in 2008, we 
replaced the 20-ounce bottle with two package offer-
ings – 16-ounce and 24-ounce bottles. At a suggested 

retail price of $0.99 for the 16-ounce package, 
we offered our consumers a lower price point 
for a package most thought was just the 
right size. It has been an unqualified success, 
and has revitalized the sparkling beverage 
category in our test markets. In fact, some 
consumers have begun to refer to the new 
16-ounce, $0.99 package as “the new 
nickel,” harkening back to the original 
value price for a bottle of Coca-Cola. 
We are extending this price and  
value strategy to the convenience  
store channel throughout our selling 
territories in 2009.

We are also reviewing packaging and 
pricing strategies for the take-home 
business. Occasionally, our promoted 
prices in grocery stores are too low, 
and our non-promoted prices are 
too high. This only serves to con-
fuse our consumers and devalue our 
brands. We have implemented a more 
balanced approach, providing better 
everyday value to the consumer and less 

aggressive ad-feature pric-
ing. This makes our products 
consistently more attractive 
to consumers, while improv-
ing our margins and those of 
our retail customers. To help 
facilitate this new strategy, we 
are offering different packaging 
configurations to promote certain 
brands. These will include 15-pack or 
18-pack can configurations, as well as a new half-liter 
bottle multipack option. This allows us to promote 
certain brands with these packaging alternatives, 
while pricing other brands in the traditional 12-can 
FridgePack™ at an everyday low price.

A few years ago, we addressed the continued prolif-
eration of SKUs (stock keeping units or product and 
package combinations) by developing the CooLift™ 
delivery system. This system has added efficiencies in 
the delivery system, but the complexity of more than 
500 SKUs created increased manufacturing and order-
building problems. In 2008, we installed Vertique, an 
automated manufacturing and order-fulfillment system, 
at our production center in Charlotte, N.C. This highly 
sophisticated system is the first ever used in the non-
alcoholic beverage industry and, when coupled with 
CooLift™, represents a groundbreaking manufacturing 
and order-fulfillment solution for direct store delivery.

In addition to providing leadership in sales and packag-
ing innovation, we are working with our partners at The 
Coca-Cola Company to revitalize the special relation-
ship our consumers have with our brands. We have 
launched a grassroots marketing initiative that aims to 
make all our brands, especially sparkling beverages, 
relevant for a variety of refreshment occasions. Working 
in partnership with a number of retail customers and 
community organizations, we are leveraging the power 
of the Coca-Cola brand and building on The Coca-Cola 
Company’s Live Positively platform to engage consum-
ers, community leaders and retail customers. We are 
highlighting these initiatives through eye-catching 
graphics on billboards and delivery-truck wraps that 
reinforce our messages. 

For example, in Charlotte we are partnering with 
local governments and grocery retailer Harris Teeter 
to promote recycling through Coca-Cola Recycle and 
Win, a new program that highlights our environmental 

Our Business • 3Letter to Shareholders • 3

stewardship while engaging our consumers in personal 
and meaningful ways. Additionally, we are working with 
numerous organizations, including the Charlotte-Meck-
lenburg School System, the Junior League of Charlotte, 
the YMCA of Greater Charlotte, Mecklenburg County 
Park & Recreation, Police Athletic League and others, 
to speak directly to our consumers through unique pro-
grams and initiatives. We believe it is critical to reignite 
the personal connection between our brands and our 
consumers and communities.

Another component of the grassroots marketing initia-
tive is a comprehensive education effort – the College 
of Beverage Knowledge. This initiative gives our own 
employees the tools they need to be effective ambas-
sadors for our brands and our Company. We have the 
greatest brands in the world, and we believe it is para-
mount that members of the Coca-Cola Consolidated 
employee family are fully aware of the quality, integrity 
and safety of all the products we sell.

Our subsidiary companies continued to evolve in 2008, 
adjusting to changing business conditions and the 
economy. BYB Brands is focusing on building distribu-
tion and marketing opportunities for all of its products. 
One brand, Tum-E Yummies, had particular success 
in 2008, expanding availability across much of the 
country and is being sold by numerous distributors. The 
90-calorie, Vitamin-C-enhanced kids’ drink is already 
the market leader in its category in our franchise sell-
ing territories. Our intent is to continue aggressively 
expanding availability of Tum-E Yummies and move it 
from a regional to a national brand.

Swift Water Logistics has formed a partnership with 
Magline, the industry leader in route distribution solu-
tions, to commercialize a second-generation CooLift™ 
with the opportunity to provide consulting services to 
Magline’s national client base. Data Ventures continues 
to provide its unique analytics model to an expanding 
customer base in the U.S. and abroad. Additionally, we 
have formed the new subsidiary Red Classic Brokerage, 
which is brokering freight across the Southeast. It not 
only generates savings in our transportation and fuel 
costs, but also leverages one of our core competencies 
with a number of third-party customers. The prospects 
for Red Classic Brokerage are very promising.

In closing, it is critical during challenging times that 
companies be good stewards of their resources. This 
means investing wisely and prudently and living within 
their means. We believe we have positioned our 
Company to not only weather the current economic 
turmoil, but also to take advantage of many developing 
opportunities to better connect the great Coca-Cola 
brands with our consumers and differentiate us from 
our competitors. We appreciate our team of Coca-Cola 
Consolidated associates who show passion and deter-
mination every day. We are grateful for your support as 
we work through the tough times and look forward to 
continuing as trusted stewards of the Coca-Cola name.

J. Frank Harrison, III

William B. Elmore

Chairman of the Board and  
Chief Executive Officer

President and Chief  
Operating Officer

Our new truck wrap reinforces our 
partnership with the school system.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
¥ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 28, 2008

Commission file number 0-9286

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

56-0950585
(I.R.S. Employer
Identification Number)

4100 Coca-Cola Plaza, Charlotte, North Carolina 28211
(Address of principal executive offices) (Zip Code)
(704) 557-4400
(Registrant’s telephone number, including area code)
Securities Registered Pursuant to Section 12(b) of the Act:

Title of Each Class

Name of Each Exchange on Which Registered

Common Stock, $1.00 Par Value

The Nasdaq Stock Market LLC

Securities Registered Pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. Yes n No ¥

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the

Act. Yes n No ¥

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ¥ No n

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this Form 10-K. ¥

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a
smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company”
in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer n Accelerated filer ¥

Smaller reporting company n

Non-accelerated filer n
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes n No ¥

State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference
to the price at which the common equity was last sold, or the average bid and asked price of such common equity, as of the last
business day of the registrant’s most recently completed second fiscal quarter.

Common Stock, $l.00 Par Value
Class B Common Stock, $l.00 Par Value

Market Value as of
June 27, 2008

$181,074,096
*

* No market exists for the shares of Class B Common Stock, which is neither registered under Section 12 of the Act nor subject to Section 15(d)

of the Act. The Class B Common Stock is convertible into Common Stock on a share-for-share basis at the option of the holder.

Indicate the number of shares outstanding of each of the registrant’s classes of common stock, as of the latest practicable date.

Class

Common Stock, $1.00 Par Value
Class B Common Stock, $1.00 Par Value

Outstanding as of
February 28, 2009

7,141,447
2,021,882

Portions of Proxy Statement to be filed pursuant to Section 14 of the Exchange Act with respect to

the 2009 Annual Meeting of Stockholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Part III, Items 10-14

Documents Incorporated by Reference

Table of Contents

Part I

Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Submission of Matters to a Vote of Security Holders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.
Executive Officers of the Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases
of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . .
Item 7A. Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . .
Item 9A. Controls and Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related
Item 12.
Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence. . . . . . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 14.

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Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100
107

PART IV

PART I

Item 1. Business

Introduction

Coca-Cola Bottling Co. Consolidated, a Delaware corporation (together with its majority-owned subsidiaries,
the “Company”), produces, markets and distributes nonalcoholic beverages, primarily products of The Coca-Cola
Company, Atlanta, Georgia (“The Coca-Cola Company”) which include some of the most recognized and popular
beverage brands in the world. The Company, which was incorporated in 1980, and its predecessors have been in the
nonalcoholic beverage manufacturing and distribution business since 1902. Since 2000, the Company has placed
significant emphasis on new product innovation and product line extensions as a strategy to increase overall
revenue. The Company is the second largest Coca-Cola bottler in the United States.

The Coca-Cola Company currently owns approximately 27.1% of the Company’s total outstanding Common
Stock and Class B Common Stock on a combined basis. J. Frank Harrison, III, the Company’s Chairman of the
Board and Chief Executive Officer, currently owns or controls approximately 85% of the combined voting power of
the Company’s outstanding Common Stock and Class B Common Stock.

General

Nonalcoholic beverage products can be broken down into two categories:

(cid:129) Sparkling beverages — primarily beverages with carbonation, including energy drinks; and

(cid:129) Still beverages — primarily beverages without carbonation, including bottled water, tea, ready-to-drink

coffee, enhanced water, juices and sports drinks.

Sales of sparkling beverages were approximately 83%, 84% and 86% of total net sales for 2008, 2007 and
2006, respectively. Sales of still beverages were approximately 17%, 16% and 14% of total net sales for 2008, 2007
and 2006, respectively.

The Company holds Cola Beverage Agreements and Allied Beverage Agreements under which it produces,
distributes and markets, in certain regions, sparkling beverage products of The Coca-Cola Company. The Company
also holds Still Beverage Agreements under which it distributes and markets in certain regions still beverages of The
Coca-Cola Company such as POWERade, Minute Maid Adult Refreshments and Minute Maid Juices To Go.

The Company holds agreements to produce and market Dr Pepper in some of its regions. The Company also
distributes and markets various other products, including Monster Energy products, Cinnabon Premium Coffee
Lattes and Sundrop, in one or more of the Company’s regions under agreements with the companies that hold and
license the use of their trademarks for these beverages. In addition, the Company also produces beverages for other
Coca-Cola bottlers. In some instances, the Company distributes beverages without a written agreement.

The Company’s principal sparkling beverage is Coca-Cola classic. In each of the last three fiscal years, sales of
products bearing the “Coca-Cola” or “Coke” trademark have accounted for more than half of the Company’s bottle/
can volume to retail customers. In total, the products of The Coca-Cola Company accounted for approximately
89%, 89% and 90% of the Company’s bottle/can volume to retail customers during fiscal years 2008, 2007 and
2006, respectively.

The Company offers a range of flavors designed to meet the demands of the Company’s consumers. The main
packaging materials for the Company’s beverages are plastic bottles and aluminum cans. In addition, the Company
provides restaurants and other immediate consumption outlets with fountain products (“post-mix”). Fountain
products are dispensed through equipment that mixes the fountain syrup with carbonated or still water, enabling
fountain retailers to sell finished products to consumers in cups or glasses.

Over the last two and a half years, the Company has developed and begun to market and distribute certain
products which it owns. These products include Country Breeze tea, diet Country Breeze tea and Tum-E Yummies,
a vitamin C enhanced flavored drink. The Company may market and sell these products nationally.

1

The following table sets forth some of the Company’s most important products, including both products that
The Coca-Cola Company and other beverage companies have licensed to the Company and products that the
Company owns.

The Coca-Cola Company

Products Licensed
by Other Beverage
Companies

Dr Pepper
Diet Dr Pepper
Sundrop
Cinnabon Premium
Coffee Lattes
Monster Energy

products

Company Owned
Products

Tum-E Yummies
Country Breeze tea
diet Country Breeze tea

Still Beverages

smartwater
vitaminwater
vitaminenergy
Dasani
Dasani Flavors
Dasani Plus
POWERade
Minute Maid Adult
Refreshments
Minute Maid Juices

To Go

Nestea
Gold Peak tea
FUZE
V8 juice products
from Campbell

Sparkling Beverages
(Including Energy
Products)

Coca-Cola classic
Diet Coke
Coca-Cola Zero
Sprite
Fanta Flavors
Sprite Zero
Mello Yello
Vault
Coke Cherry
Seagrams Ginger Ale
Coke Zero Cherry
Diet Coke Plus
Diet Coke Splenda
Vault Zero
Fresca
Pibb Xtra
Barqs Root Beer
Tab
Full Throttle
NOS·

Beverage Agreements

The Company holds contracts with The Coca-Cola Company which entitle the Company to produce, market
and distribute in its exclusive territory The Coca-Cola Company’s nonalcoholic beverages in bottles, cans and five
gallon pressurized pre-mix containers. The Company has similar arrangements with Dr Pepper Snapple Group and
other beverage companies.

Cola and Allied Beverage Agreements with The Coca-Cola Company. The Company purchases concen-
trates from The Coca-Cola Company and markets, produces, and distributes its principal sparkling beverage
products within its territories under two basic forms of beverage agreements with The Coca-Cola Company:
(i) beverage agreements that cover sparkling beverages bearing the trademark “Coca-Cola” or “Coke” (the
“Coca-Cola Trademark Beverages” and “Cola Beverage Agreements”), and (ii) beverage agreements that cover
other sparkling beverages of The Coca-Cola Company (the “Allied Beverages” and “Allied Beverage Agreements”)
(referred to collectively in this report as the “Cola and Allied Beverage Agreements”), although in some instances
the Company distributes sparkling beverages without a written agreement. The Company is a party to Cola
Beverage Agreements and to Allied Beverage Agreements for various specified territories.

Cola Beverage Agreements with The Coca-Cola Company.

Exclusivity. The Cola Beverage Agreements provide that the Company will purchase its entire requirements
of concentrates or syrups for Coca-Cola Trademark Beverages from The Coca-Cola Company at prices, terms of
payment, and other terms and conditions of supply determined from time-to-time by The Coca-Cola Company at its
sole discretion. The Company may not produce, distribute, or handle cola products other than those of The
Coca-Cola Company. The Company has the exclusive right to manufacture and distribute Coca-Cola Trademark
Beverages for sale in authorized containers within its territories. The Coca-Cola Company may determine, at its
sole discretion, what types of containers are authorized for use with products of The Coca-Cola Company. The
Company may not sell Coca-Cola Trademark Beverages outside its territories.

2

Company Obligations. The Company is obligated to:

(cid:129) maintain such plant and equipment, staff and distribution, and vending facilities as are capable of
manufacturing, packaging, and distributing Coca-Cola Trademark Beverages in accordance with the Cola
Beverage Agreements and in sufficient quantities to satisfy fully the demand for these beverages in its
territories;

(cid:129) undertake adequate quality control measures and maintain sanitation standards prescribed by The

Coca-Cola Company;

(cid:129) develop, stimulate and satisfy fully the demand for Coca-Cola Trademark Beverages in its territories;

(cid:129) use all approved means and spend such funds on advertising and other forms of marketing as may be

reasonably required to satisfy that objective; and

(cid:129) maintain such sound financial capacity as may be reasonably necessary to ensure its performance of its

obligations to The Coca-Cola Company.

The Company is required to meet annually with The Coca-Cola Company to present its marketing, management,
and advertising plans for the Coca-Cola Trademark Beverages for the upcoming year, including financial plans
showing that the Company has the consolidated financial capacity to perform its duties and obligations to The
Coca-Cola Company. The Coca-Cola Company may not unreasonably withhold approval of such plans. If the
Company carries out its plans in all material respects, the Company will be deemed to have satisfied its obligations to
develop, stimulate, and satisfy fully the demand for the Coca-Cola Trademark Beverages and to maintain the requisite
financial capacity. Failure to carry out such plans in all material respects would constitute an event of default that if not
cured within 120 days of written notice of the failure would give The Coca-Cola Company the right to terminate the
Cola Beverage Agreements. If the Company, at any time, fails to carry out a plan in all material respects in any
geographic segment of its territory, as defined by The Coca-Cola Company, and if such failure is not cured within six
months of written notice of the failure, The Coca-Cola Company may reduce the territory covered by that Cola
Beverage Agreement by eliminating the portion of the territory in which such failure has occurred.

The Coca-Cola Company has no obligation under the Cola Beverage Agreements to participate with the
Company in expenditures for advertising and marketing. As it has in the past, The Coca-Cola Company may
contribute to such expenditures and undertake independent advertising and marketing activities, as well as
advertising and sales promotion programs which require mutual cooperation and financial support of the Company.
The future levels of marketing funding support and promotional funds provided by The Coca-Cola Company may
vary materially from the levels provided during the periods covered by the information included in this report.

Acquisition of Other Bottlers.

If the Company acquires control, directly or indirectly, of any bottler of
Coca-Cola Trademark Beverages, or any party controlling a bottler of Coca-Cola Trademark Beverages, the
Company must cause the acquired bottler to amend its agreement for the Coca-Cola Trademark Beverages to
conform to the terms of the Cola Beverage Agreements.

Term and Termination. The Cola Beverage Agreements are perpetual, but they are subject to termination by
The Coca-Cola Company upon the occurrence of an event of default by the Company. Events of default with respect
to each Cola Beverage Agreement include:

(cid:129) production, sale or ownership in any entity which produces or sells any cola product not authorized by The
Coca-Cola Company; or a cola product that might be confused with or is an imitation of the trade dress,
trademark, tradename or authorized container of a cola product of The Coca-Cola Company;

(cid:129) insolvency, bankruptcy, dissolution, receivership, or the like;

(cid:129) any disposition by the Company of any voting securities of any bottling company subsidiary without the

consent of The Coca-Cola Company; and

(cid:129) any material breach of any of its obligations under that Cola Beverage Agreement that remains unresolved

for 120 days after written notice by The Coca-Cola Company.

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If any Cola Beverage Agreement is terminated because of an event of default, The Coca-Cola Company has the

right to terminate all other Cola Beverage Agreements the Company holds.

No Assignments. The Company is prohibited from assigning, transferring or pledging its Cola Beverage
Agreements or any interest therein, whether voluntarily or by operation of law, without the prior consent of The
Coca-Cola Company.

Allied Beverage Agreements with The Coca-Cola Company.

The Allied Beverages are beverages of The Coca-Cola Company or its subsidiaries that are sparkling
beverages, but not Coca-Cola Trademark Beverages. The Allied Beverage Agreements contain provisions that
are similar to those of the Cola Beverage Agreements with respect to the sale of beverages outside its territories,
authorized containers, planning, quality control, transfer restrictions, and related matters but have certain signif-
icant differences from the Cola Beverage Agreements.

Exclusivity. Under the Allied Beverage Agreements, the Company has exclusive rights to distribute the
Allied Beverages in authorized containers in specified territories. Like the Cola Beverage Agreements, the
Company has advertising, marketing, and promotional obligations, but without restriction for most brands as to
the marketing of products with similar flavors, as long as there is no manufacturing or handling of other products
that would imitate, infringe upon, or cause confusion with, the products of The Coca-Cola Company. The
Coca-Cola Company has the right to discontinue any or all Allied Beverages, and the Company has a right,
but not an obligation, under the Allied Beverage Agreements to elect to market any new beverage introduced by The
Coca-Cola Company under the trademarks covered by the respective Allied Beverage Agreements.

Term and Termination. Allied Beverage Agreements have a term of 10 years and are renewable by the
Company for an additional 10 years at the end of each term. Renewal is at the Company’s option. The Company
currently intends to renew substantially all the Allied Beverage Agreements as they expire. The Allied Beverage
Agreements are subject to termination in the event of default by the Company. The Coca-Cola Company may
terminate an Allied Beverage Agreement in the event of:

(cid:129) insolvency, bankruptcy, dissolution, receivership, or the like;

(cid:129) termination of a Cola Beverage Agreement by either party for any reason; or

(cid:129) any material breach of any of the Company’s obligations under the Allied Beverage Agreement that remains

unresolved for 120 days after required prior written notice by The Coca-Cola Company.

Pricing. Pursuant to the beverage agreements, except as provided in the Supplementary Agreement and
under the Incidence Pricing Agreement (described below), The Coca-Cola Company establishes the prices charged
to the Company for concentrates for Coca-Cola Trademark Beverages, Allied Beverages, still beverages, and post-
mix. The Coca-Cola Company has no rights under the beverage agreements to establish the resale prices at which
the Company sells its products.

The Company entered into an agreement with The Coca-Cola Company to test an incidence pricing model for
2008 for all Coca-Cola Trademark Beverages and Allied Beverages for which the Company purchases concentrate
from The Coca-Cola Company. For 2009, the Company intends to utilize the incidence pricing model and will not
revert to purchasing concentrates at standard concentrate prices during 2009.

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Supplementary Agreement Relating to Cola and Allied Beverage Agreements with The Coca-Cola
Company.

The Company and The Coca-Cola Company are also parties to a Supplementary Agreement (the
“Supplementary Agreement”) that modifies some of the provisions of the Cola and Allied Beverage Agreements.
The Supplementary Agreement provides that The Coca-Cola Company will:

(cid:129) exercise good faith and fair dealing in its relationship with the Company under the Cola and Allied Beverage

Agreements;

(cid:129) offer marketing funding support and exercise its rights under the Cola and Allied Beverage Agreements in a

manner consistent with its dealings with comparable bottlers;

(cid:129) offer to the Company any written amendment to the Cola and Allied Beverage Agreements (except
amendments dealing with transfer of ownership) which it offers to any other bottler in the United States; and

(cid:129) subject to certain limited exceptions, sell syrups and concentrates to the Company at prices no greater than
those charged to other bottlers which are parties to contracts substantially similar to the Cola and Allied
Beverage Agreements.

The Supplementary Agreement permits transfers of the Company’s capital stock that would otherwise be

limited by the Cola and Allied Beverage Agreements.

Still Beverage Agreements with The Coca-Cola Company.

The Company purchases and distributes certain still beverages such as isotonics and juice drinks from The
Coca-Cola Company, or its designees or joint ventures, and markets, produces, and distributes Dasani water
products, pursuant to the terms of marketing and distribution agreements (the “Still Beverage Agreements”),
although in some instances the Company distributes certain still beverages without a written agreement. The Still
Beverage Agreements contain provisions that are similar to the Cola and Allied Beverage Agreements with respect
to authorized containers, planning, quality control, transfer restrictions, and related matters but have certain
significant differences from the Cola and Allied Beverage Agreements.

Exclusivity. Unlike the Cola and Allied Beverage Agreements, which grant the Company exclusivity in the
distribution of the covered beverages in its territory, the Still Beverage Agreements grant exclusivity but permit The
Coca-Cola Company to test-market the still beverage products in its territory, subject to the Company’s right of first
refusal, and to sell the still beverages to commissaries for delivery to retail outlets in the territory where still
beverages are consumed on-premises, such as restaurants. The Coca-Cola Company must pay the Company certain
fees for lost volume, delivery, and taxes in the event of such commissary sales. Approved alternative route to market
projects undertaken by the Company, The Coca-Cola Company, and other bottlers of Coca-Cola would, in some
instances, permit delivery of certain products of The Coca-Cola Company into the territories of almost all bottlers,
in exchange for compensation in most circumstances, despite the terms of the beverage agreements making such
territories exclusive. Also, under the Still Beverage Agreements, the Company may not sell other beverages in the
same product category.

Pricing. The Coca-Cola Company, at its sole discretion, establishes the prices the Company must pay for the
still beverages or, in the case of Dasani, the concentrate or finished good, but has agreed, under certain
circumstances for some products, to give the benefit of more favorable pricing if such pricing is offered to other
bottlers of Coca-Cola products.

Term. Each of the Still Beverage Agreements has a term of 10 or 15 years and is renewable by the Company
for an additional 10 years at the end of each term. The Company currently intends to renew substantially all of the
Still Beverage Agreements as they expire.

Other Beverage Agreements with The Coca-Cola Company.

The Company has entered into a distribution agreement with Energy Brands Inc. (“Energy Brands”), a wholly
owned subsidiary of The Coca-Cola Company. Energy Brands, also known as glacéau, is a producer and distributor

5

of branded enhanced water products including vitaminwater, smartwater, and vitaminenergy. The agreement has a
term of 10 years, and will automatically renew for succeeding 10-year terms, subject to a 12-month nonrenewal
notification by the Company. The agreement covers most of the Company’s territories, requires the Company to
distribute Energy Brands enhanced water products exclusively, and permits Energy Brands to distribute the
products in some channels within its territories. In conjunction with the execution of the Energy Brands agreement,
the Company entered into an agreement with The Coca-Cola Company whereby the Company agreed not to
introduce new third party brands or certain third party brand extensions through August 31, 2010, unless mutually
agreed to by the Company and The Coca-Cola Company.

The Company is distributing Campbell Soup Company (“Campbell”) fruit and vegetable juice beverages
under an interim subdistribution agreement with The Coca-Cola Company. The Campbell interim subdistribution
agreement may be terminated by either party upon 30 days written notice. The interim agreements covers all of the
Company’s territories, and permits Campbell and certain other sellers of Campbell beverages to continue
distribution in the Company’s territories. The Company purchases Campbell beverages from a subsidiary of
Campbell under a separate purchase agreement.

Post-Mix Rights and Sales to Other Bottlers. The Company also sells Coca-Cola and other post-mix
products of The Coca-Cola Company and post-mix products of Dr Pepper Snapple Group on a non-exclusive basis.
In addition, the Company produces some products for sale to other Coca-Cola bottlers. Sales to other bottlers have
lower margins but allow the Company to achieve higher utilization of its production equipment and facilities.

Brand Innovation Agreement with The Coca-Cola Company. The Company has entered into an agreement
with The Coca-Cola Company regarding brand innovation and distribution collaboration. Under the agreement, the
Company granted to The Coca-Cola Company the option to purchase any nonalcoholic beverage brands owned by
the Company. The option is exercisable as to each brand at a formula-based price during the two-year period that
begins after that brand has achieved a specified level of net operating revenue or, if earlier, beginning five years after
the introduction of that brand into the market with a minimum level of net operating revenue, with the exception that
with respect to brands owned at the date of the letter agreement, the five-year period does not begin earlier than the
date of the letter agreement.

Beverage Agreements with Other Licensors.

The Company has beverage agreements with Dr Pepper Snapple Group for Dr Pepper and Sundrop brands
which are similar to those for the Cola and Allied Beverage Agreements. These beverage agreements are perpetual
in nature but may be terminated by the Company upon 90 days notice. The price the beverage companies may
charge for syrup or concentrate is set by the beverage companies from time to time. These beverage agreements also
contain similar restrictions on the use of trademarks, approved bottles, cans and labels and sale of imitations or
substitutes as well as termination for cause provisions.

The Company is distributing products of Monster brand energy drinks under a distribution agreement with
Hansen Beverage Company, including Monster and Java Monster. The agreement contains provisions that are
similar to the Cola and Allied Beverage Agreements with respect to pricing, promotion, planning, territory and
trademark restrictions, transfer restrictions, and related matters as well as termination for cause provisions. The
agreement has a 20 year term and will renew automatically. The agreement may be terminated without cause by
either party. However, any such termination by Hansen Beverage Company requires compensation in the form of
severance payments to the Company under the terms of the agreement.

The territories covered by beverage agreements with other licensors are not always aligned with the territories
covered by the Cola and Allied Beverage Agreements but are generally within those territory boundaries. Sales of
beverages by the Company under these agreements represented approximately 11%, 11% and 10% of the
Company’s bottle/can volume to retail customers for 2008, 2007 and 2006, respectively.

Markets and Production and Distribution Facilities

The Company currently holds bottling rights from The Coca-Cola Company covering the majority of North
Carolina, South Carolina and West Virginia, and portions of Alabama, Mississippi, Tennessee, Kentucky, Virginia,

6

Pennsylvania, Georgia and Florida. The total population within the Company’s bottling territory is approximately
19.2 million.

The Company currently operates in seven principal geographic markets. Certain information regarding each of

these markets follows:

1. North Carolina.

This region includes the majority of North Carolina, including Raleigh, Greens-
boro, Winston-Salem, High Point, Hickory, Asheville, Fayetteville, Wilmington, Charlotte and the surround-
ing areas. The region has an estimated population of 8.5 million. A production/distribution facility is located in
Charlotte and 15 sales distribution facilities are located in the region.

2. South Carolina.

This region includes the majority of South Carolina, including Charleston,
Columbia, Greenville, Myrtle Beach and the surrounding areas. The region has an estimated population of
3.5 million. There are 5 sales distribution facilities in the region.

3. South Alabama.

This region includes a portion of southwestern Alabama, including Mobile and
surrounding areas, and a portion of southeastern Mississippi. The region has an estimated population of
.9 million. A production/distribution facility is located in Mobile and 4 sales distribution facilities are located
in the region.

4. South Georgia.

This region includes a small portion of eastern Alabama, a portion of southwestern
Georgia including Columbus and surrounding areas and a portion of the Florida Panhandle. This region has an
estimated population of 1.1 million. There are 4 sales distribution facilities located in the region.

5. Middle Tennessee.

This region includes a portion of central Tennessee, including Nashville and
surrounding areas, a small portion of southern Kentucky and a small portion of northwest Alabama. The region
has an estimated population of 2.2 million. A production/distribution facility is located in Nashville and 4 sales
distribution facilities are located in the region.

6. Western Virginia.

This region includes most of southwestern Virginia, including Roanoke and
surrounding areas, a portion of the southern piedmont of Virginia, a portion of northeastern Tennessee and a
portion of southeastern West Virginia. The region has an estimated population of 1.6 million. A production/
distribution facility is located in Roanoke and 4 sales distribution facilities are located in the region.

7. West Virginia. This region includes most of the state of West Virginia and a portion of southwestern
Pennsylvania. The region has an estimated population of 1.4 million. There are 8 sales distribution facilities
located in the region.

The Company is a member of South Atlantic Canners, Inc. (“SAC”), a manufacturing cooperative located in
Bishopville, South Carolina. All eight members of SAC are Coca-Cola bottlers and each member has equal voting
rights. The Company receives a fee for managing the day-to-day operations of SAC pursuant to a management
agreement. Management fees earned from SAC were $1.4 million, $1.4 million and $1.6 million in 2008, 2007 and
2006, respectively. SAC’s bottling lines supply a portion of the Company’s volume requirements for finished
products. The Company has a commitment with SAC that requires minimum annual purchases of 17.5 million cases
of finished products through May 2014. Purchases from SAC by the Company for finished products were
$142 million, $149 million and $133 million in 2008, 2007 and 2006, respectively, or 27.8 million cases,
30.6 million cases and 29.3 million cases of finished product, respectively.

Raw Materials

In addition to concentrates obtained from The Coca-Cola Company and other beverage companies for use in its
beverage manufacturing, the Company also purchases sweetener, carbon dioxide, plastic bottles, cans, closures and
other packaging materials as well as equipment for the production, distribution and marketing of nonalcoholic
beverages. Except for sweetener, cans and plastic bottles, the Company purchases its raw materials from multiple
suppliers.

The Company purchases substantially all of its plastic bottles (12-ounce, 16-ounce, 20-ounce, half-liter, 1-liter,
2-liter and 300 ml sizes) from manufacturing plants which are owned and operated by Southeastern Container and

7

Western Container, two entities owned by Coca-Cola bottlers including the Company. The Company currently
obtains all of its aluminum cans (8-ounce, 12-ounce and 16-ounce sizes) from one domestic supplier.

None of the materials or supplies used by the Company are currently in short supply, although the supply of
specific materials (including plastic bottles, which are formulated using petroleum-based products) could be
adversely affected by strikes, weather conditions, governmental controls or national emergency conditions.

Along with all the other Coca-Cola bottlers in the United States, the Company is a member in Coca-Cola
Bottlers’ Sales and Services Company, LLC (“CCBSS”), which was formed in 2003 for the purposes of facilitating
various procurement functions and distributing certain specified beverage products of The Coca-Cola Company
with the intention of enhancing the efficiency and competitiveness of the Coca-Cola bottling system in the
United States. CCBSS has negotiated the procurement for the majority of the Company’s raw materials (excluding
concentrate) since 2004.

The Company is exposed to price risk on commodities such as aluminum, corn, PET resin (an oil based
product) and fuel which affects the cost of raw materials used in the production of finished products. The Company
both produces and procures these finished products. Examples of the raw materials affected are aluminum cans and
plastic bottles used for packaging and high fructose corn syrup used as a product ingredient. Further, the Company is
exposed to commodity price risk on oil which impacts the Company’s cost of fuel used in the movement and
delivery of the Company’s products. The Company participates in commodity hedging and risk mitigation
programs administered both by CCBSS and by the Company itself.

High fructose corn syrup costs increased significantly during 2008 as a result of increasing demand for corn
products around the world for purposes such as ethanol production. The combined impact of increasing costs for
plastic bottles and high fructose corn syrup increased cost of sales during 2008. In addition, there is no limit on the
price The Coca-Cola Company and other beverage companies can charge for concentrate.

Customers and Marketing

The Company’s products are sold and distributed directly to retail stores and other outlets, including food
markets, institutional accounts and vending machine outlets. During 2008, approximately 68% of the Company’s
bottle/can volume to retail customers was sold for future consumption. The remaining bottle/can volume to retail
customers of approximately 32% was sold for immediate consumption, primarily through dispensing machines
owned either by the Company, retail outlets or third party vending companies. The Company’s largest customer,
Wal-Mart Stores, Inc., accounted for approximately 19% of the Company’s total bottle/can volume to retail
customers and the second largest customer, Food Lion, LLC, accounted for approximately 12% of the Company’s
total bottle/can volume to retail customers. Wal-Mart Stores, Inc. accounted for approximately 14% of the
Company’s total net sales. The loss of either Wal-Mart Stores, Inc. or Food Lion, LLC as customers would have
a material adverse effect on the Company. All of the Company’s sales are to customers in the United States.

New product introductions, packaging changes and sales promotions have been the primary sales and
marketing practices in the nonalcoholic beverage industry in recent years and have required and are expected
to continue to require substantial expenditures. Brand introductions from The Coca-Cola Company in the last three
years include Coca-Cola Zero, Vault, Vault Zero, Dasani flavors, Full Throttle, Gold Peak tea products and Dasani
Plus. The Company began distribution of three of its own products, Country Breeze tea, diet Country Breeze tea and
Tum-E Yummies, in 2007. In addition, the Company also began distribution of NOS· products (energy drinks from
FUZE, a subsidiary of The Coca-Cola Company), juice products from FUZE and V8 products from Campbell
during 2007. In the fourth quarter of 2007, the Company began distribution of glacéau products, a wholly-owned
subsidiary of The Coca-Cola Company that produces branded enhanced beverages including vitaminwater,
smartwater and vitaminenergy. The Company entered into a distribution agreement in October 2008 with
subsidiaries of Hansen Natural Corporation, the developer, marketer, seller and distributor of Monster Energy
drinks, the leading volume brand in the U.S. energy drink category. Under this agreement, the Company began
distributing Monster Energy drinks in certain of the Company’s territories in November 2008. New packaging
introductions include the 20-ounce “grip” bottle during 2007. New product and packaging introductions have
resulted in increased operating costs for the Company due to special marketing efforts, obsolescence of replaced
items and, in some cases, higher raw material costs.

8

The Company sells its products primarily in nonrefillable bottles and cans, in varying proportions from market
to market. There may be as many as 27 different packages for Coca-Cola classic within a single geographic area.
Bottle/can volume to retail customers during 2008 was approximately 46% cans, 53% nonrefillable bottles and 1%
other containers.

Advertising in various media, primarily television and radio, is relied upon extensively in the marketing of the
Company’s products. The Coca-Cola Company and Dr Pepper Snapple Group (the “Beverage Companies”) make
substantial expenditures on advertising in the Company’s territories. The Company has also benefited from national
advertising programs conducted by the Beverage Companies. In addition, the Company expends substantial funds
on its own behalf for extensive local sales promotions of the Company’s products. Historically, these expenses have
been partially offset by marketing funding support which the Beverage Companies provide to the Company in
support of a variety of marketing programs, such as point-of-sale displays and merchandising programs. However,
the Beverage Companies are under no obligation to provide the Company with marketing funding support in the
future.

The substantial outlays which the Company makes for marketing and merchandising programs are generally
regarded as necessary to maintain or increase revenue, and any significant curtailment of marketing funding support
provided by the Beverage Companies for marketing programs which benefit the Company could have a material
adverse effect on the operating and financial results of the Company.

Seasonality

Sales are seasonal with the highest sales volume occurring in May, June, July and August. The Company has
adequate production capacity to meet sales demand for sparkling and still beverages during these peak periods.
Sales volume can be impacted by weather conditions. See “Item 2. Properties” for information relating to utilization
of the Company’s production facilities.

Competition

The nonalcoholic beverage market is highly competitive. The Company’s competitors include bottlers and
distributors of nationally advertised and marketed products, regionally advertised and marketed products, as well as
bottlers and distributors of private label beverages in supermarket stores. The sparkling beverage market (including
energy products) comprised 85% of the Company’s bottle/can volume to retail customers in 2008. In each region in
which the Company operates, between 85% and 95% of sparkling beverage sales in bottles, cans and pre-mix
containers are accounted for by the Company and its principal competition, which in each region includes the local
bottler of Pepsi-Cola and, in some regions, also includes the local bottler of Dr Pepper, Royal Crown and/or 7-Up
products.

The principal methods of competition in the soft drink industry are point-of-sale merchandising, new product
introductions, new vending and dispensing equipment, packaging changes, pricing, price promotions, product
quality, retail space management, customer service, frequency of distribution and advertising. The Company
believes that it is competitive in its territories with respect to these methods of competition.

Government Regulation

The production and marketing of beverages are subject to the rules and regulations of the United States Food
and Drug Administration (“FDA”) and other federal, state and local health agencies. The FDA also regulates the
labeling of containers.

As a manufacturer, distributor and seller of beverage products of The Coca-Cola Company and other soft drink
manufacturers in exclusive territories, the Company is subject to antitrust laws of general applicability. However,
pursuant to the United States Soft Drink Interbrand Competition Act, soft drink bottlers such as the Company may
have an exclusive right to manufacture, distribute and sell a soft drink product in a defined geographic territory if
that soft drink product is in substantial and effective competition with other products of the same general class in the
market. The Company believes there is such substantial and effective competition in each of the exclusive
geographic territories in the United States in which the Company operates.

9

From time to time, legislation has been proposed in Congress and by certain state and local governments which
would prohibit the sale of soft drink products in nonrefillable bottles and cans or require a mandatory deposit as a
means of encouraging the return of such containers in an attempt to reduce solid waste and litter. The Company is
currently not impacted by this type of proposed legislation.

Soft drink and similar-type taxes have been in place in West Virginia and Tennessee for several years.

The Company has experienced public policy challenges regarding the sale of soft drinks in schools,
particularly elementary, middle and high schools. At December 28, 2008, a number of states had regulations
restricting the sale of soft drinks and other foods in schools. Many of these restrictions have existed for several years
in connection with subsidized meal programs in schools. The focus has more recently turned to the growing health,
nutrition and obesity concerns of today’s youth. Restrictive legislation, if widely enacted, could have an adverse
impact on the Company’s products, image and reputation.

The Company is subject to audit by taxing authorities in jurisdictions where it conducts business. These audits
may result in assessments that are subsequently resolved with the authorities or potentially through the courts.
Management believes the Company has adequately provided for any assessments that are likely to result from these
audits; however, final assessments, if any, could be different than the amounts recorded in the consolidated financial
statements.

Environmental Remediation

The Company does not currently have any material capital expenditure commitments for environmental
compliance or environmental remediation for any of its properties. The Company does not believe compliance with
federal, state and local provisions that have been enacted or adopted regarding the discharge of materials into the
environment, or otherwise relating to the protection of the environment, will have a material effect on its capital
expenditures, earnings or competitive position.

Employees

As of February 1, 2009, the Company had approximately 5,300 full-time employees, of whom approximately
425 were union members. The total number of employees, including part-time employees, was approximately
6,200. Approximately 7% of the Company’s labor force is currently covered by collective bargaining agreements.
Two collective bargaining agreements covering approximately 5% of the Company’s employees expired during
2008 and the Company entered into new agreements during 2008. One collective bargaining agreement covering
approximately .5% of the Company’s employees expires during 2009.

Exchange Act Reports

The Company makes available free of charge through its Internet website, www.cokeconsolidated.com, its
annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all amendments to
those reports as soon as reasonably practicable after such materials are electronically filed with or furnished to the
Securities and Exchange Commission (SEC). The SEC maintains an Internet website, www.sec.gov, which
contains reports, proxy and information statements, and other information filed electronically with the SEC.
Any materials that the Company files with the SEC may also be read and copied at the SEC’s Public Reference
Room, 100 F Street, N.E., Room 1580, Washington, D. C. 20549.

Information on the operations of the Public Reference Room is available by calling the SEC at
1-800-SEC-0330. The information provided on the Company’s website is not part of this report and is not
incorporated herein by reference.

Item 1A. Risk Factors

In addition to other information in this Form 10-K, the following risk factors should be considered carefully in
evaluating the Company’s business. The Company’s business, financial condition or results of operations could be
materially and adversely affected by any of these risks. Additional risks and uncertainties, including risks and

10

uncertainties not presently known to the Company or that the Company currently deems immaterial, may also
impair its business and results of operations.

The Company may not be able to respond successfully to changes in the marketplace.

The Company operates in the highly competitive nonalcoholic beverage industry and faces strong competition
from other general and specialty beverage companies. The Company’s response to continued and increased
customer and competitor consolidations and marketplace competition may result in lower than expected net pricing
of the Company’s products. The Company’s ability to gain or maintain the Company’s share of sales or gross
margins may be limited by the actions of the Company’s competitors, which may have advantages in setting their
prices due to lower raw material costs. Competitive pressures in the markets in which the Company operates may
cause channel and product mix to shift away from more profitable channels and packages. If the Company is unable
to maintain or increase volume in higher-margin products and in packages sold through higher-margin channels
(e.g., immediate consumption), pricing and gross margins could be adversely affected. The Company’s efforts to
improve pricing may result in lower than expected sales volume.

Changes in how significant customers market or promote the Company’s products could reduce revenue.

The Company’s revenue is impacted by how significant customers market or promote the Company’s products.
Revenue has been negatively impacted by less aggressive price promotion by some retailers in the future
consumption channels over the past several years. If the Company’s significant customers change the manner
in which they market or promote the Company’s products, the Company’s revenue and profitability could be
adversely impacted.

Changes in public and consumer preferences related to nonalcoholic beverages could reduce demand for
the Company’s products and reduce profitability.

The Company’s business depends substantially on consumer tastes and preferences that change in often
unpredictable ways. The success of the Company’s business depends in large measure on working with the
Beverage Companies to meet the changing preferences of the broad consumer market. Health and wellness trends
throughout the marketplace have resulted in a shift from sugar sparkling beverages to diet sparkling beverages, tea,
sports drinks, enhanced water and bottled water over the past several years. Failure to satisfy changing consumer
preferences could adversely affect the profitability of the Company’s business.

The Company’s sales can be impacted by the health and stability of the general economy.

Unfavorable changes in general economic conditions, such as a recession or economic slowdown in the
geographic markets in which the Company does business, may have the temporary effect of reducing the demand
for certain of the Company’s products. For example, economic forces may cause consumers to shift away from
purchasing higher-margin products and packages sold through immediate consumption and other highly profitable
channels. Adverse economic conditions could also increase the likelihood of customer delinquencies and bank-
ruptcies, which would increase the risk of uncollectibility of certain accounts. Each of these factors could adversely
affect the Company’s revenue, price realization, gross margins and overall financial condition and operating results.

Miscalculation of the Company’s need for infrastructure investment could impact the Company’s
financial results.

Projected requirements of the Company’s infrastructure investments may differ from actual levels if the
Company’s volume growth is not as the Company anticipates. The Company’s infrastructure investments are
generally long-term in nature; therefore, it is possible that investments made today may not generate the returns
expected by the Company due to future changes in the marketplace. Significant changes from the Company’s
expected returns on cold drink equipment, fleet, technology and supply chain infrastructure investments could
adversely affect the Company’s consolidated financial results.

11

The Company’s inability to meet requirements under its beverage agreements could result in the loss of
distribution rights.

Approximately 89% of the Company’s bottle/can volume to retail customers consists of products of The
Coca-Cola Company, which is the sole supplier of these products or of the concentrates or syrups required to
manufacture these products. The remaining 11% of the Company’s bottle/can volume to retail customers consists of
products of other beverage companies and the Company’s own products. The Company must satisfy various
requirements under its beverage agreements. Failure to satisfy these requirements could result in the loss of
distribution rights for the respective products.

Material changes in, or the Company’s inability to satisfy, the performance requirements for marketing
funding support, or decreases from historic levels of marketing funding support, could reduce the
Company’s profitability.

Material changes in the performance requirements, or decreases in the levels of marketing funding support
historically provided, under marketing programs with The Coca-Cola Company and other beverage companies, or
the Company’s inability to meet the performance requirements for the anticipated levels of such marketing funding
support payments, could adversely affect the Company’s profitability. The Coca-Cola Company and other beverage
companies are under no obligation to continue marketing funding support at historic levels.

Changes in The Coca-Cola Company’s and other beverage companies’ levels of advertising, marketing
spending and product innovation could reduce the Company’s sales volume.

The Coca-Cola Company’s and other beverage companies’ levels of advertising, marketing spending and
product innovation directly impact the Company’s operations. While the Company does not believe there will be
significant changes in the levels of marketing and advertising by the Beverage Companies, there can be no
assurance that historic levels will continue. In addition, if the volume of sugar sparkling beverages continues to
decline, the Company’s volume growth will continue to be dependent on product innovation by the Beverage
Companies, especially The Coca-Cola Company. Decreases in marketing, advertising and product innovation by
the Beverage Companies could adversely impact the profitability of the Company.

The inability of the Company’s aluminum can or plastic bottle suppliers to meet the Company’s purchase
requirements could reduce the Company’s profitability.

The Company currently obtains all of its aluminum cans from one domestic supplier and all of its plastic
bottles from two domestic cooperatives. The inability of these aluminum can or plastic bottle suppliers to meet the
Company’s requirements for containers could result in short-term shortages until alternative sources of supply can
be located. The Company attempts to mitigate these risks by working closely with key suppliers and by purchasing
business interruption insurance where appropriate. Failure of the aluminum can or plastic bottle suppliers to meet
the Company’s purchase requirements could reduce the Company’s profitability.

The inability of the Company to offset higher raw material costs with higher selling prices, increased
bottle/can volume or reduced expenses could have an adverse impact on the Company’s profitability.

Packaging costs, primarily plastic bottles, and high fructose corn syrup cost increased significantly in 2008. In
addition, there are no limits on the prices The Coca-Cola Company and other beverage companies can charge for
concentrate. If the Company cannot offset higher raw material costs with higher selling prices, increased sales
volume or reductions in other costs, the Company’s profitability could be adversely affected.

The Company primarily uses supplier pricing agreements and may, at times, use derivative financial
instruments to manage the volatility and market risk with respect to certain commodities. Generally, these hedging
instruments establish the purchase price for these commodities in advance of the time of delivery. As such, it is
possible that these hedging instruments may lock the Company into prices that are ultimately greater than the actual
market price at the time of delivery.

12

In recent years, there has been consolidation among suppliers of certain of the Company’s raw materials. The
reduction in the number of competitive sources of supply could have an adverse effect upon the Company’s ability
to negotiate the lowest costs and, in light of the Company’s relatively small in-plant raw material inventory levels,
has the potential for causing interruptions in the Company’s supply of raw materials.

With the introduction of FUZE, Campbell and glacéau products into the Company’s portfolio during 2007 and
Monster Energy products during 2008, the Company is becoming increasingly reliant on purchased finished goods
from external sources versus the Company’s internal production. As a result, the Company is subject to incremental
risk including, but not limited to, product availability, price variability, product quality and production capacity
shortfalls for externally purchased finished goods.

Sustained increases in fuel prices or the inability of the Company to secure adequate supplies of fuel
could have an adverse impact on the Company’s profitability.

The Company has experienced significant increases in fuel prices as a result primarily of macro-economic
factors beyond the Company’s control. The Company uses significant amounts of fuel in the distribution of its
products. Events such as natural disasters could impact the supply of fuel and could impact the timely delivery of the
Company’s products to its customers. While the Company is working to reduce fuel consumption, there can be no
assurance that the Company will succeed in limiting future cost increases. Continued upward pressure in these costs
could reduce the profitability of the Company’s operations.

Sustained increases in workers’ compensation, employment practices and vehicle accident costs could
reduce the Company’s profitability.

The Company is generally self-insured for the costs of workers’ compensation, employment practices and
vehicle accident claims. Losses are accrued using assumptions and procedures followed in the insurance industry,
adjusted for company-specific history and expectations. Although the Company has actively sought to control
increases in these costs, there can be no assurance that the Company will succeed in limiting future cost increases.
Continued upward pressure in these costs could reduce the profitability of the Company’s operations.

Sustained increases in the cost of employee benefits could reduce the Company’s profitability.

The Company’s profitability is substantially affected by the cost of pension retirement benefits, postretirement
medical benefits and current employees’ medical benefits. In recent years, the Company has experienced significant
increases in these costs as a result of macro-economic factors beyond the Company’s control, including increases in
health care costs, declines in investment returns on pension assets and changes in discount rates used to calculate
pension and related liabilities. A significant decrease in the value of the Company’s pension plan assets in 2008 will
cause a significant increase in pension plan costs in 2009. Although the Company has actively sought to control
increases in these costs, there can be no assurance the Company will succeed in limiting future cost increases, and
continued upward pressure in these costs could reduce the profitability of the Company’s operations.

Product liability claims brought against the Company or product recalls could negatively affect the
Company’s business, financial results and brand image.

The Company may be liable if the consumption of the Company’s products causes injury or illness. The
Company may also be required to recall products if they become contaminated or are damaged or mislabeled. A
significant product liability or other product-related legal judgment against the Company or a widespread recall of
the Company’s products could negatively impact the Company’s business, financial results and brand image.

Technology failures could disrupt the Company’s operations and negatively impact the Company’s
business.

The Company increasingly relies on information technology systems to process, transmit and store electronic
information. For example, the Company’s production and distribution facilities, inventory management and driver
handheld devices all utilize information technology to maximize efficiencies and minimize costs. Furthermore, a
significant portion of the communication between personnel, customers and suppliers depends on information

13

technology. Like most companies, the Company’s information technology systems may be vulnerable to a variety of
interruptions due to events beyond the Company’s control, including, but not limited to, natural disasters, terrorist
attacks, telecommunications failures, computer viruses, hackers and other security issues. The Company has
technology security initiatives and disaster recovery plans in place to mitigate the Company’s risk to these
vulnerabilities, but these measures may not be adequate or implemented properly to ensure that the Company’s
operations are not disrupted.

Changes in interest rates could adversely affect the profitability of the Company.

Approximately 6.3% of the Company’s debt and capital lease obligations of $669.1 million as of December 28,
2008 was subject to changes in short-term interest rates. In addition, the Company’s pension and postretirement
medical benefits costs are subject to changes in interest rates. If interest rates increase in the future, there can be no
assurance that future increases in interest expense will not reduce the Company’s overall profitability.

The Company’s credit rating could be negatively impacted by The Coca-Cola Company.

The Company’s credit rating could be significantly impacted by capital management activities of The
Coca-Cola Company and/or changes in the credit rating of The Coca-Cola Company. A lower credit rating could
significantly increase the Company’s interest costs or could have an adverse effect on the Company’s ability to
obtain additional financing at acceptable interest rates or to refinance existing debt.

Changes in legal contingencies could adversely impact the Company’s future profitability.

Changes from expectations for the resolution of outstanding legal claims and assessments could have a
material adverse impact on the Company’s profitability and financial condition. In addition, the Company’s failure
to abide by laws, orders or other legal commitments could subject the Company to fines, penalties or other damages.

Legislative changes that affect the Company’s distribution and packaging could reduce demand for the
Company’s products or increase the Company’s costs.

The Company’s business model is dependent on the availability of the Company’s various products and
packages in multiple channels and locations versus those of the Company’s competitors to better satisfy the needs of
the Company’s customers and consumers. Laws that restrict the Company’s ability to distribute products in schools
and other venues, as well as laws that require deposits for certain types of packages or those that limit the
Company’s ability to design new packages or market certain packages, could negatively impact the financial results
of the Company. In addition, taxes imposed by individual states and localities could cause consumers to shift away
from purchasing products of the Company.

Additional taxes resulting from tax audits could adversely impact the Company’s future profitability.

An assessment of additional taxes resulting from audits of the Company’s tax filings could have an adverse

impact on the Company’s profitability, cash flows and financial condition.

Natural disasters and unfavorable weather could negatively impact the Company’s future profitability.

Natural disasters or unfavorable weather conditions in the geographic regions in which the Company does
business could have an adverse impact on the Company’s revenue and profitability. For example, prolonged drought
conditions in the geographic regions in which the Company does business could lead to restrictions on the use of
water, which could adversely affect the Company’s ability to manufacture and distribute products and the
Company’s cost to do so.

Issues surrounding labor relations could adversely impact the Company’s future profitability and/or its
operating efficiency.

Approximately 7% of the Company’s employees are covered by collective bargaining agreements. The
in work

inability to renegotiate subsequent agreements on satisfactory terms and conditions could result

14

interruptions or stoppages, which could have a material impact on the profitability of the Company. Also, the terms
and conditions of existing or renegotiated agreements could increase costs, or otherwise affect the Company’s
ability to fully implement operational changes to improve overall efficiency. Two collective bargaining agreements
covering approximately 5% of the Company’s employees expired during 2008 and the Company entered into new
agreements during 2008. One collective bargaining agreement covering approximately .5% of the Company’s
employees expires during 2009.

The Company’s ability to change distribution methods and business practices could be negatively affected
by United States bottler system disputes.

Litigation filed by some United States bottlers of Coca-Cola products indicates that disagreements may exist
within the Coca-Cola bottler system concerning distribution methods and business practices. Although the litigation
has been resolved, disagreements among various Coca-Cola bottlers could adversely affect the Company’s ability to
fully implement its business plans in the future.

Management’s use of estimates and assumptions could have a material effect on reported results.

The Company’s consolidated financial statements and accompanying notes to the consolidated financial
statements include estimates and assumptions by management that impact reported amounts. Actual results could
materially differ from those estimates.

The Company has experienced public policy challenges regarding the sale of soft drinks in schools,
particularly elementary, middle and high schools.

A number of states have regulations restricting the sale of soft drinks and other foods in schools. Many of these
restrictions have existed for several years in connection with subsidized meal programs in schools. The focus has more
recently turned to the growing health, nutrition and obesity concerns of today’s youth. The impact of restrictive
legislation, if widely enacted, could have an adverse impact on the Company’s products, image and reputation.

Recent volatility in the financial market may negatively impact the Company’s ability to access the credit
markets.

Recently the capital and credit markets have become increasingly volatile as a result of adverse conditions that
have caused the failure and near failure of a number of large financial services companies. If the capital and credit
markets continue to experience volatility and availability of funds remains limited, it is possible that the Company’s
ability to access the credit markets may be limited by these factors at a time when the Company would like, or need
to do so. The Company has debt maturities of $119.3 million in May 2009 and $57.4 million in July 2009. The
Company anticipates using cash flow generated from operations, its $200 million revolving credit facility
(“$200 million facility”) and potentially other sources, including bank borrowings or issuance of debentures or
equity securities, to repay or refinance these debt maturities. The Company currently has, and anticipates it will
continue to have, capacity under its $200 million facility and cash on hand to repay or refinance these debt
maturities in the event other financing sources are not available. The limitation of availability of funds could have an
impact on the Company’s ability to refinance the maturing debt and/or react to changing economic and business
conditions.

The concentration of the Company’s capital stock ownership with the Harrison family limits other
stockholders’ ability to influence corporate matters.

Members of the Harrison family, including the Company’s Chairman and Chief Executive Officer, J. Frank
Harrison, III, beneficially own shares of Common Stock and Class B Common Stock representing approximately
85% of the total voting power of the Company’s outstanding capital stock. In addition, two members of the Harrison
family, including Mr. Harrison, III, serve on the Board of Directors of the Company. As a result, members of the
Harrison family have the ability to exert substantial influence or actual control over the Company’s management
and affairs and over substantially all matters requiring action by the Company’s stockholders. This concentration of

15

ownership may also have the effect of delaying or preventing a change in control otherwise favored by the
Company’s other stockholders and could depress the stock price.

Additionally, as a result of the Harrison family’s significant beneficial ownership of the Company’s out-
standing voting stock, the Company has relied on the “controlled company” exemption from certain corporate
governance requirements of The Nasdaq Stock Market LLC. This concentration of control limits other stock-
holders’ ability to influence corporate matters and, as a result, the Company may take actions that the Company’s
stockholders do not view as beneficial.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

The principal properties of the Company include its corporate headquarters, its four production/distribution
facilities and its 44 sales distribution centers. The Company owns two production/distribution facilities and 37 sales
distribution centers, and leases its corporate headquarters, two other production/distribution facilities and seven
sales distribution centers.

The Company leases its 110,000 square foot corporate headquarters and a 65,000 square foot adjacent office
building from a related party. The lease has a fifteen year term and expires in December 2021. Rental payments for
these facilities were $3.7 million in 2008.

The Company leases its 542,000 square foot Snyder Production Center and an adjacent 105,000 square foot
distribution center in Charlotte, North Carolina from a related party for a ten-year term expiring in December 2010.
Rental payments under this lease totaled $3.8 million in 2008.

The Company leases its 330,000 square foot production/distribution facility in Nashville, Tennessee. The lease
requires monthly payments through December 2009. Rental payments under this lease totaled $.4 million in 2008.

The Company leases a 150,000 square foot warehouse which serves as additional space for its Charlotte, North
Carolina distribution center. The lease requires monthly payments through March 2012. Rental payments under this
lease totaled $.4 million in 2008.

The Company leases its 130,000 square foot sales distribution center in Lavergne, Tennessee. The lease
requires monthly payments through August 2011. Rental payments under this lease totaled $.3 million in 2008.

The Company leases its 50,000 square foot sales distribution center in Charleston, South Carolina. The lease
requires monthly payments through January 2017. Rental payments under this lease totaled $.4 million in 2008.

The Company leases its 57,000 square foot sales distribution center in Greenville, South Carolina. The lease

requires monthly payments through July 2018. Rental payments under this lease totaled $.6 million in 2008.

The Company’s other real estate leases are not material.

The Company owns and operates a 316,000 square foot production/distribution facility in Roanoke, Virginia

and a 271,000 square foot production/distribution facility in Mobile, Alabama.

The approximate percentage utilization of the Company’s production facilities is indicated below:

Production Facilities

Location

Percentage
Utilization *

Charlotte, North Carolina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mobile, Alabama . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nashville, Tennessee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Roanoke, Virginia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

65%
47%
66%
71%

* Estimated 2009 production divided by capacity (based on operations of 6 days per week and 20 hours per day).

16

The Company currently has sufficient production capacity to meet its operational requirements. In addition to
the production facilities noted above, the Company utilizes a portion of the production capacity at SAC, a
cooperative located in Bishopville, South Carolina, that owns a 261,000 square foot production facility.

The Company’s products are generally transported to sales distribution facilities for storage pending sale. The

number of sales distribution facilities by market area as of February 1, 2009 was as follows:

Sales Distribution Facilities

Region

Number of
Facilities

North Carolina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
South Carolina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
South Alabama. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
South Georgia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Middle Tennessee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Western Virginia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
West Virginia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15
5
4
4
4
4
8

44

The Company’s facilities are all in good condition and are adequate for the Company’s operations as presently

conducted.

The Company also operates approximately 3,700 vehicles in the sale and distribution of its beverage products,
of which approximately 1,400 are route delivery trucks. In addition, the Company owns approximately 196,000
beverage dispensing and vending machines for the sale of its products in its bottling territories.

Item 3. Legal Proceedings

The Company is involved in various claims and legal proceedings which have arisen in the ordinary course of
its business. Although it is difficult to predict the ultimate outcome of these claims and legal proceedings,
management believes that the ultimate disposition of these matters will not have a material adverse effect on the
financial condition, cash flows or results of operations of the Company. No material amount of loss in excess of
recorded amounts is believed to be reasonably possible as a result of these claims and legal proceedings.

Item 4. Submission of Matters to a Vote of Security Holders

There were no matters submitted to a vote of security holders during the fourth quarter of the fiscal year ended

December 28, 2008.

Executive Officers of the Company

The following is a list of names and ages of all the executive officers of the Company indicating all positions
and offices with the Company held by each such person. All officers have served in their present capacities for the
past five years except as otherwise stated.

J. FRANK HARRISON, III, age 54, is Chairman of the Board of Directors and Chief Executive Officer of the
Company. Mr. Harrison, III was appointed Chairman of the Board of Directors in December 1996. Mr. Harrison, III
served as Vice Chairman from November 1987 through December 1996 and was appointed as the Company’s Chief
Executive Officer in May 1994. He was first employed by the Company in 1977 and has served as a Division Sales
Manager and as a Vice President.

WILLIAM B. ELMORE, age 53, is President and Chief Operating Officer and a Director of the Company,
positions he has held since January 2001. Previously, he was Vice President, Value Chain from July 1999 and Vice
President, Business Systems from August 1998 to June 1999. He was Vice President, Treasurer from June 1996 to

17

July 1998. He was Vice President, Regional Manager for the Virginia Division, West Virginia Division and
Tennessee Division from August 1991 to May 1996.

HENRY W. FLINT, age 54, is Vice Chairman of the Board of Directors of the Company, a position he has held
since April 2007. Previously, he was Executive Vice President and Assistant to the Chairman of the Company, a
position to which he was appointed in July 2004. Prior to that, he was a Managing Partner at the law firm of Kennedy
Covington Lobdell & Hickman, L.L.P. with which he was associated from 1980 to 2004.

STEVEN D. WESTPHAL, age 54, is Executive Vice President of Operations and Systems, a position to which
he was appointed in September 2007. He was Chief Financial Officer from May 2005 to January 2008 and prior to
that Vice President and Controller, a position he had held from November 1987.

WILLIAM J. BILLIARD, age 42, is Vice President, Controller and Chief Accounting Officer, a position to
which he was appointed on February 20, 2006. Before joining the Company, he was Senior Vice President, Interim
Chief Financial Officer and Corporate Controller of Portrait Corporation of America, Inc., a portrait photography
studio company, from September 2005 to January 2006 and Senior Vice President, Corporate Controller from
August 2001 to September 2005. Prior to that, he served as Vice President, Chief Financial Officer of Tailored
Management, a long-term staffing company, from August 2000 to August 2001. Portrait Corporation of America,
Inc. filed a voluntary petition for reorganization under Chapter 11 of the U.S. Bankruptcy Code in August 2006.

ROBERT G. CHAMBLESS, age 43, is Senior Vice President of Sales, a position he has held since June 2008.
Previously, Robert held the position of Vice President — Franchise Sales from early 2003 to June 2008 and Region
Sales Manager for our Southern Division between 2000 and 2003. Prior to this position, Robert was Sales Manager
in our Columbia, SC branch between 1997 and 2000. Robert has been with the Company for 22 years, starting in the
Charleston, SC warehouse in 1986.

CLIFFORD M. DEAL, III, age 47, is Vice President and Treasurer, a position he has held since June 1999.
Previously, he was Director of Compensation and Benefits from October 1997 to May 1999. He was Corporate
Benefits Manager from December 1995 to September 1997 and was Manager of Tax Accounting from November
1993 to November 1995.

NORMAN C. GEORGE, age 53, is President of BYB Brands, Inc, a wholly-owned subsidiary of the Company
that distributes and markets Cinnabon Premium Coffee Lattes, Tum-E Yummies and other products developed by
the Company, a position he has held since July 2006. Prior to that he was Senior Vice President, Chief Marketing
and Customer Officer, a position he was appointed to in September 2001. Prior to that, he was Vice President,
Marketing and National Sales, a position he was appointed to in December 1999. Prior to that, he was Vice
President, Corporate Sales, a position he had held since August 1998. Previously, he was Vice President, Sales for
the Carolinas South Region, a position he held beginning in November 1991.

JAMES E. HARRIS, age 46, is Senior Vice President and Chief Financial Officer, a position he has held since
January 28, 2008. He served as a Director of the Company from August 2003 until January 25, 2008 and was a
member of the Audit Committee and the Finance Committee. He served as Executive Vice President and Chief
Financial Officer of MedCath Corporation, an operator of cardiovascular hospitals, from December 1999 to January
2008. From 1998 to 1999 he was Chief Financial Officer of Fresh Foods, Inc., a manufacturer of fully cooked food
products. From 1987 to 1998, he served in several different officer positions with The Shelton Companies, Inc. He
also served two years with Ernst & Young LLP as a senior accountant.

KEVIN A. HENRY, age 41, is Chief Human Resources Officer, a position he has held since September 2007
and Senior Vice President of Human Resources, a position he held since February 2001. Prior to joining the
Company, he was Senior Vice President, Human Resources at Nationwide Credit Inc., where he was an employee
since January 1997. Prior to that, he was Director, Human Resources, at Office Depot Inc. beginning in December
1994.

18

UMESH M. KASBEKAR, age 51, is Senior Vice President, Planning and Administration, a position he has
held since January 1995. Prior to that, he was Vice President, Planning, a position he was appointed to in December
1988.

MELVIN F. LANDIS, III, age 43, is Senior Vice President, Chief Marketing and Customer Officer, a position
he has held since December 2006. Prior to that he was Vice President, Marketing and Corporate Customers from
July 2006 to December 2006 and Vice President, Customer Management from July 2004 to June 2006. Prior to
joining the Company in July 2004, he was employed at The Clorox Company, a manufacturer and marketer of
consumer products, from 1994. While at The Clorox Company, he held a number of positions, including Region
Sales Manager, Sales Merchandising Manager — Kingsford Charcoal, Director — Corporate Trade and Category
Management, Team Leader Wal-Mart/Sam’s and Senior Director — US Grocery Sales.

LAUREN C. STEELE, age 54, is Vice President, Corporate Affairs, a position he has held since May 1989. He

is responsible for governmental, media and community relations for the Company.

19

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities

The Company has two classes of common stock outstanding, Common Stock and Class B Common Stock. The
Common Stock is traded on the Nasdaq Global Select Market under the symbol COKE. The table below sets forth
for the periods indicated the high and low reported sales prices per share of Common Stock. There is no established
public trading market for the Class B Common Stock. Shares of Class B Common Stock are convertible on a share-
for-share basis into shares of Common Stock.

Fiscal Year

2008

2007

High

Low

High

Low

First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $62.20
62.13
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
44.03
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
46.65
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$54.38
38.30
31.41
35.00

$68.65
58.50
60.95
64.19

$52.62
49.78
50.10
53.95

A quarterly dividend rate of $.25 per share on both Common Stock and Class B Common Stock was
maintained throughout 2007 and 2008. Common Stock and Class B Common Stock have participated equally in
dividends since 1994.

Pursuant to the Company’s certificate of incorporation, no cash dividend or dividend of property or stock other
than stock of the Company, as specifically described in the certificate of incorporation, may be declared and paid on
the Class B Common Stock unless an equal or greater dividend is declared and paid on the Common Stock.

The amount and frequency of future dividends will be determined by the Company’s Board of Directors in
light of the earnings and financial condition of the Company at such time, and no assurance can be given that
dividends will be declared in the future.

The number of stockholders of record of the Common Stock and Class B Common Stock, as of February 28,

2009, was 3,832 and 10, respectively.

On February 27, 2008, the Compensation Committee determined that 20,000 shares of restricted Class B
Common Stock, $1.00 par value, vested and should be issued pursuant to a performance-based award to J. Frank
Harrison, III, in connection with his services in 2007 as Chairman of the Board of Directors and Chief Executive
Officer of the Company.

On March 4, 2009, the Compensation Committee determined that 20,000 shares of restricted Class B Common
Stock, $1.00 par value, vested and should be issued pursuant to a performance-based award to J. Frank Harrison, III,
in connection with his services in 2008 as Chairman of the Board of Directors and Chief Executive Officer of the
Company.

The awards to Mr. Harrison, III, were issued without registration under the Securities Act of 1933 (the

“Securities Act”) in reliance on Section 4(2) of the Securities Act.

On February 19, 2009, The Coca-Cola Company converted all of its 497,670 shares of the Company’s Class B
Common Stock into an equivalent number of shares of the Common Stock of the Company. The shares of Common
Stock were issued to The Coca-Cola Company without registration under Section 3(a)(9) of the Securities Act.

20

Presented below is a line graph comparing the yearly percentage change in the cumulative total return on the
Company’s Common Stock to the cumulative total return of the Standard & Poor’s 500 Index and two different peer
group indices, the “Old Peer Group” and the “New Peer Group” for the period commencing December 26, 2003 and
ending December 28, 2008. The Old Peer Group is comprised of Anheuser-Busch Companies, Inc.; Cadbury
Schweppes plc (ADS); Coca-Cola Enterprises Inc.; The Coca-Cola Company; Cott Corporation; National Beverage
Corp.; PepsiCo, Inc.; Pepsi Bottling Group, Inc. and PepsiAmericas. The New Peer Group is comprised of
Dr Pepper Snapple Group, Coca-Cola Enterprises Inc.; The Coca-Cola Company; Cott Corporation; National
Beverage Corp.; PepsiCo, Inc.; Pepsi Bottling Group, Inc. and PepsiAmericas. The Company has elected to change
its peer group because the Company believes the companies reflected in the New Peer Group are more reflective of
the Company’s business and therefore provide a more meaningful comparison of stock performance.

The graph assumes that $100 was invested in the Company’s Common Stock, the Standard & Poor’s 500 Index
and each peer group on December 26, 2003 and that all dividends were reinvested on a quarterly basis. Returns for
the companies included in each peer group have been weighted on the basis of the total market capitalization for
each company.

CUMULATIVE TOTAL RETURN
Based upon an initial investment of $100 on December 26, 2003
with dividends reinvested

$200

$150

$100

$50

$0

12/26/03

12/31/04

12/30/05

12/29/06

12/28/07

12/26/08

CCBCC

S&P 500

Old Peer Group

New Peer Group

Coca-Cola Bottling Co. Consolidated
(CCBCC)

S&P 500

Old Peer Group

New Peer Group

12/26/03

12/31/04

12/30/05

12/29/06

12/28/07

12/26/08

$100

$100

$100

$100

$110

$111

$100

$ 97

$ 85

$116

$105

$103

$136

$135

$118

$116

$118

$142

$149

$146

$ 89

$ 90

$102

$102

21

Item 6. Selected Financial Data

The following table sets forth certain selected financial data concerning the Company for the five years ended
December 28, 2008. The data for the five years ended December 28, 2008 is derived from audited consolidated
financial statements of the Company. This information should be read in conjunction with “Management’s
Discussion and Analysis of Financial Condition and Results of Operations” set forth in Item 7 hereof and is
qualified in its entirety by reference to the more detailed consolidated financial statements and notes contained in
Item 8 hereof. This information should also be read in conjunction with the “Risk Factors” set forth in Item 1A.

SELECTED FINANCIAL DATA*

In thousands (except per share data)

2008

2007

Fiscal Year**
2006

2005

2004

Summary of Operations
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,463,615 $1,435,999

$1,431,005

$1,380,172 $1,267,227

Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, delivery and administrative expenses . . . .

848,409
555,728

814,865
539,251

808,426
537,915

761,261
526,783

666,534
516,344

Total costs and expenses . . . . . . . . . . . . . . . . . .

1,404,137

1,354,116

1,346,341

1,288,044

1,182,878

Income from operations . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . .
Minority interest . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Basic net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . .

Diluted net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . .

Cash dividends per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . .

Other Information
Weighted average number of common shares

outstanding:
Common Stock . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . .

Weighted average number of common shares

outstanding — assuming dilution:
Common Stock . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . .

Year-End Financial Position
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$
$

$
$

$
$

59,478
39,601
2,392

17,485
8,394

81,883
47,641
2,003

32,239
12,383

84,664
50,286
3,218

31,160
7,917

9,091 $

19,856 $

23,243

.99 $
.99 $

.99 $
.99 $

1.00
1.00

$
$

2.18
2.18

2.17
2.17

1.00
1.00

$
$

$
$

$
$

6,644
2,500

9,160
2,516

6,644
2,480

9,141
2,497

2.55
2.55

2.55
2.54

1.00
1.00

6,643
2,460

9,120
2,477

$

$
$

$
$

$
$

92,128
49,279
4,097

38,752
15,801

84,349
43,983
3,816

36,550
14,702

22,951 $

21,848

2.53 $
2.53 $

2.53 $
2.53 $

1.00 $
1.00 $

6,643
2,440

9,083
2,440

2.41
2.41

2.41
2.41

1.00
1.00

6,643
2,420

9,063
2,420

$1,315,772 $1,291,799

$1,364,467

$1,341,839 $1,314,063

Current portion of debt

. . . . . . . . . . . . . . . . . . .

176,693

7,400

100,000

6,539

8,000

Current portion of obligations under capital

leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Obligations under capital leases . . . . . . . . . . . . .

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . .

Stockholders’ equity . . . . . . . . . . . . . . . . . . . . .

2,781

74,833

414,757

76,309

2,602

77,613

591,450

120,504

2,435

75,071

591,450

93,953

1,709

77,493

691,450

75,134

1,826

79,202

700,039

64,439

* See Management’s Discussion and Analysis of Financial Condition and Results of Operations and the

accompanying notes to consolidated financial statements for additional information.
** All years presented are 52-week fiscal years except 2004 which was a 53-week year.

22

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations
(“M,D&A”) should be read in conjunction with Coca-Cola Bottling Co. Consolidated’s (the “Company”) con-
solidated financial statements and the accompanying notes to consolidated financial statements. M,D&A includes
the following sections:

(cid:129) Our Business and the Nonalcoholic Beverage Industry — a general description of the Company’s business

and the nonalcoholic beverage industry.

(cid:129) Areas of Emphasis — a summary of the Company’s key priorities.

(cid:129) Overview of Operations and Financial Condition — a summary of key information and trends concerning

the financial results for the three years ended 2008.

(cid:129) Discussion of Critical Accounting Policies, Estimates and New Accounting Pronouncements — a discus-
sion of accounting policies that are most important to the portrayal of the Company’s financial condition and
results of operations and that require critical judgments and estimates and the expected impact of new
accounting pronouncements.

(cid:129) Results of Operations — an analysis of the Company’s results of operations for the three years presented in

the consolidated financial statements.

(cid:129) Financial Condition — an analysis of the Company’s financial condition as of the end of the last two years as

presented in the consolidated financial statements.

(cid:129) Liquidity and Capital Resources — an analysis of capital resources, cash sources and uses, investing
activities, financing activities, off-balance sheet arrangements, aggregate contractual obligations and
hedging activities.

(cid:129) Cautionary Information Regarding Forward-Looking Statements.

The fiscal years presented are the 52-week periods ended December 28, 2008, December 30, 2007 and

December 31, 2006. The Company’s fiscal year ends on the Sunday closest to December 31 of each year.

The consolidated financial statements include the consolidated operations of the Company and its majority-
owned subsidiaries including Piedmont Coca-Cola Bottling Partnership (“Piedmont”). Minority interest consists of
The Coca-Cola Company’s interest in Piedmont, which was 22.7% for all periods presented.

Our Business and the Nonalcoholic Beverage Industry

The Company produces, markets and distributes nonalcoholic beverages, primarily products of The Coca-Cola
Company, which include some of the most recognized and popular beverage brands in the world. The Company is
the second largest bottler of products of The Coca-Cola Company in the United States, distributing these products in
eleven states primarily in the Southeast. The Company also distributes several other beverage brands. These product
offerings include both sparkling and still beverages. Sparkling beverages are primarily carbonated beverages,
including energy products. Still beverages are primarily noncarbonated beverages such as bottled water, tea, ready
to drink coffee, enhanced water, juices and sports drinks. The Company had net sales of $1.5 billion in 2008.

The nonalcoholic beverage market is highly competitive. The Company’s competitors include bottlers and
distributors of nationally and regionally advertised and marketed products and private label products. In each region
in which the Company operates, between 85% and 95% of sparkling beverage sales in bottles, cans and other
containers are accounted for by the Company and its principal competitors, which in each region includes the local
bottler of Pepsi-Cola and, in some regions, the local bottler of Dr Pepper, Royal Crown and/or 7-Up products.
During the past several years, industry sales of sugar sparkling beverages, other than energy products, have
declined. The decline in sales of sugar sparkling beverages has generally been offset by growth in other
nonalcoholic beverage product categories. The sparkling beverage category (including energy products) represents
82% of the Company’s 2008 bottle/can net sales.

23

The Company’s net sales by product category were as follows:

In thousands

Bottle/can sales:

2008

Fiscal Year
2007

2006

Sparkling beverages (including energy products) . . . . . . . . . . . . .
Still beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,011,656
227,171

$1,007,583
201,952

$1,009,652
180,004

Total bottle/can sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,238,827

1,209,535

1,189,656

Other sales:

Sales to other Coca-Cola bottlers . . . . . . . . . . . . . . . . . . . . . . . . .
Post-mix and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

128,651
96,137

Total other sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

224,788

127,478
98,986

226,464

152,426
88,923

241,349

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,463,615

$1,435,999

$1,431,005

Areas of Emphasis

Key priorities for the Company include revenue management, product innovation and beverage portfolio

expansion, distribution cost management and productivity.

Revenue Management

Revenue management requires a strategy which reflects consideration for pricing of brands and packages
within product categories and channels, as well as highly effective working relationships with customers and
disciplined fact-based decision-making. Revenue management has been and continues to be a key driver which has
significant impact on the Company’s results of operations.

Product Innovation and Beverage Portfolio Expansion

Sparkling beverage volume, other than energy products, has declined over the past several years. Innovation of
both new brands and packages has been and will continue to be critical to the Company’s overall revenue. The
Company began distributing Monster Energy drinks in certain of the Company’s territories beginning in November
2008. The Company introduced the following new products during 2007: smartwater, vitaminwater, vitaminenergy,
Gold Peak and Country Breeze tea products, Diet Coke Plus, Dasani Plus, juice products from FUZE (a subsidiary
of The Coca-Cola Company) and V8 juice products from Campbell Soup Company (“Campbell”). The Company
also modified its energy product portfolio in 2007 with the addition of NOS· products from FUZE.

In October 2008, the Company entered into a distribution agreement with Hansen Beverage Company
(“Hansen”), the developer, marketer, seller and distributor of Monster Energy drinks, the leading volume brand
in the U.S. energy drink category. Under this agreement, the Company has the right to distribute Monster Energy
drinks in certain of the Company’s territories. The agreement has a term of 20 years and can be terminated by either
party under certain circumstances, subject to a termination penalty in certain cases. In conjunction with the execution
of this agreement, the Company was required to pay Hansen $2.3 million. This amount equals the amount that Hansen
is required to pay to the existing distributors of Monster Energy drinks to terminate their existing distribution
agreements. The Company has recorded the payment to Hansen as distribution rights and will amortize the amount on
a straight-line basis to selling, delivery and administrative (“S,D&A”) expenses over the 20 year term of the
agreement.

In August 2007, the Company entered into a distribution agreement with Energy Brands Inc. (“Energy
Brands”), a wholly-owned subsidiary of The Coca-Cola Company. Energy Brands, also known as glacéau, is a
producer and distributor of branded enhanced beverages including vitaminwater, smartwater and vitaminenergy.
The distribution agreement is effective November 1, 2007 for a period of ten years and, unless earlier terminated,
will be automatically renewed for succeeding ten-year terms, subject to a one year non-renewal notification by the
Company. In conjunction with the execution of the distribution agreement, the Company entered into an agreement

24

with The Coca-Cola Company whereby the Company agreed not to introduce new third party brands or certain third
party brand extensions in the United States through August 31, 2010 unless mutually agreed to by the Company and
The Coca-Cola Company.

The Company has invested in its own brand portfolio with products such as Tum-E Yummies, a vitamin C
enhanced flavored drink, Country Breeze tea and diet Country Breeze tea and became the exclusive licensee of
Cinnabon Premium Coffee Lattes. These brands enable the Company to participate in strong growth categories and
capitalize on distribution channels that include the Company’s traditional Coca-Cola franchise territory as well as
third party distributors outside the Company’s traditional franchise territory. While the growth prospects of
Company-owned or exclusive licensed brands appear promising, the cost of developing, marketing and distributing
these brands is anticipated to be significant as well.

Distribution Cost Management

Distribution costs represent the costs of transporting finished goods from Company locations to customer
outlets. Total distribution costs amounted to $201.6 million, $194.9 million and $193.8 million in 2008, 2007 and
2006, respectively. Over the past several years, the Company has focused on converting its distribution system from
a conventional routing system to a predictive system. This conversion to a predictive system has allowed the
Company to more efficiently handle increasing numbers of products. In addition, the Company has closed a number
of smaller sales distribution centers reducing its fixed warehouse-related costs.

The Company has three primary delivery systems for its current business:

(cid:129) bulk delivery for large supermarkets, mass merchandisers and club stores;

(cid:129) advanced sale delivery for convenience stores, drug stores, small supermarkets and on-premises

accounts; and

(cid:129) full service delivery for its full service vending customers.

Distribution cost management will continue to be a key area of emphasis for the Company.

Productivity

A key driver in the Company’s S,D&A expense management relates to ongoing improvements in labor
productivity and asset productivity. The Company initiated plans to reorganize the structure in its operating units
and support services in July 2008. The reorganization resulted in the elimination of approximately 350 positions, or
approximately 5% of the Company’s workforce. The Company implemented these changes in order to improve its
efficiency and to help offset significant increases in the cost of raw materials and operating expenses. The Company
anticipates substantial annual savings from this reorganization plan. The plan was completed in the fourth quarter of
2008.

On February 2, 2007, the Company initiated a restructuring plan to simplify and streamline its operating
management structure, which included a separation of the sales function from the delivery function to provide
dedicated focus on each function and enhanced productivity. The Company continues to focus on its supply chain
and distribution functions for ongoing opportunities to improve productivity.

Overview of Operations and Financial Condition

The following is a summary of key information concerning the Company’s financial results for the three years

ended December 28, 2008.

The following items affect the comparability of the financial results presented below:

2008

(cid:129) a $2.0 million pre-tax charge for a mark-to-market adjustment related to the Company’s fuel hedging

program;

25

(cid:129) a $14.0 million pre-tax charge to freeze the Company’s liability to the Central States, Southeast and
Southwest Areas Pension Fund (“Central States”), a multi-employer pension fund, while preserving the
pension benefits previously earned by Company employees covered by the plan and the expense to settle a
strike by the employees covered by this plan;

(cid:129) a $4.6 million pre-tax charge for restructuring expense related to the Company’s plan initiated in the third
quarter of 2008 to reorganize the structure of its operating units and support services, which resulted in the
elimination of approximately 350 positions; and

(cid:129) a $2.6 million credit adjustment to pre-tax income to increase the Company’s equity investment in a plastic

bottle cooperative.

2007

(cid:129) a $2.8 million pre-tax charge related to a simplification of the Company’s operating management structure

and reduction in workforce.

2006

(cid:129) a $4.9 million credit to income tax expense related to agreements with two state tax authorities to settle

certain prior tax positions.

In thousands (except per share data)

2008

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,463,615
615,206
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
555,728
S,D&A expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . .
59,478
Income from operations . . . . . . . . . . . . . . . . . . . . . .
39,601
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17,485
Income before income taxes . . . . . . . . . . . . . . . . . . .
8,394
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9,091
Basic net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . . . . . . . . . . . . . $

Diluted net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . . . . . . . . . . . . . $

.99
.99

.99
.99

Fiscal Year
2007

$1,435,999
621,134
539,251
81,883
47,641
32,239
12,383
19,856

$
$

$
$

2.18
2.18

2.17
2.17

2006

$1,431,005
622,579
537,915
84,664
50,286
31,160
7,917
23,243

$
$

$
$

2.55
2.55

2.55
2.54

The Company’s net sales grew 2.3% from 2006 to 2008. The net sales increase was primarily due to an increase
in average sales price per bottle/can unit of 4.1% offset by a $23.8 million decrease in sales to other Coca-Cola
bottlers (“bottler sales”). The decrease in bottler sales was due to decreased sales of energy drinks.

The Company has seen declines in the demand for sugar sparkling beverages (other than energy products) and
bottled water over the past several years and anticipates this trend may continue. The Company anticipates overall
bottle/can sales growth will be primarily dependent upon continued growth in diet sparkling products, sports drinks,
enhanced water, tea and energy products as well as the introduction of new beverage products and the appropriate
pricing of brands and packages within sales channels.

Gross margin dollars decreased 1.2% from 2006 to 2008. The Company’s gross margin as a percentage of net
sales declined from 43.5% in 2006 to 42.0% in 2008. The decrease in gross margin percentage was primarily due to
higher raw material costs and a higher percentage of sales of purchased products which have lower gross margin
percentage than manufactured products, partially offset by higher sales price per unit and increases in marketing
funding support from The Coca-Cola Company.

S,D&A expenses increased 3.3% from 2006 to 2008. The increase in S,D&A expenses was primarily
attributable to the charge in 2008 to freeze the Company’s liability to Central States while preserving the pension

26

benefits previously earned by employees covered by the plan, restructuring expense recorded in 2008 and increased
fuel costs. Employee benefit plan costs decreased primarily due to the amendment of the principal Company-
sponsored pension plan in 2006, offset by increases in the Company’s 401(k) Savings Plan contributions.

Net interest expense decreased 21.2% in 2008 compared to 2006. The decrease was primarily due to lower
effective interest rates and lower borrowing levels offset by a decrease in interest earned on short-term cash
investments. The Company’s overall weighted average interest rate was 5.7% for 2008 compared to 6.6% for 2006.
Interest earned on short-term cash investments in 2008 was $.1 million compared to $1.4 million in 2006.

Income tax expense increased 6.0% from 2006 to 2008. The lower rate in 2006 reflected the effect from
agreements with state taxing authorities. The Company’s effective tax rate was 48.0% for 2008 compared to 25.4%
for 2006. The effective tax rates differ from statutory rates as a result of adjustments to the reserve for uncertain tax
positions, adjustments to the deferred tax asset valuation allowance and other nondeductible items.

Net debt and capital lease obligations were summarized as follows:

In thousands

Dec. 28,
2008

Dec. 30,
2007

Dec. 31,
2006

Debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$591,450
77,614

$598,850
80,215

$691,450
77,506

Total debt and capital lease obligations . . . . . . . . . . . . . . . . . . .
Less: Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . .

669,064
45,407

679,065
9,871

768,956
61,823

Total net debt and capital lease obligations(1) . . . . . . . . . . . . . .

$623,657

$669,194

$707,133

(1) The non-GAAP measure “Total net debt and capital lease obligations” is used to provide investors with
additional information which management believes is helpful in the evaluation of the Company’s capital
structure and financial leverage.

Discussion of Critical Accounting Policies, Estimates and New Accounting Pronouncements

Critical Accounting Policies and Estimates

In the ordinary course of business, the Company has made a number of estimates and assumptions relating to
the reporting of results of operations and financial position in the preparation of its consolidated financial
statements in conformity with accounting principles generally accepted in the United States of America. Actual
results could differ significantly from those estimates under different assumptions and conditions. The Company
believes the following discussion addresses the Company’s most critical accounting policies, which are those most
important to the portrayal of the Company’s financial condition and results of operations and require management’s
most difficult, subjective and complex judgments, often as a result of the need to make estimates about the effect of
matters that are inherently uncertain.

The Company did not make changes in any critical accounting policies during 2008. Any changes in critical
accounting policies and estimates are discussed with the Audit Committee of the Board of Directors of the
Company during the quarter in which a change is contemplated and prior to making such change.

Allowance for Doubtful Accounts

The Company evaluates the collectibility of its trade accounts receivable based on a number of factors. In
circumstances where the Company becomes aware of a customer’s inability to meet its financial obligations to the
Company, a specific reserve for bad debts is estimated and recorded which reduces the recognized receivable to the
estimated amount the Company believes will ultimately be collected. In addition to specific customer identification
of potential bad debts, bad debt charges are recorded based on the Company’s recent past loss history and an overall
assessment of past due trade accounts receivable outstanding.

The Company’s review of potential bad debts considers the specific industry in which a particular customer
operates, such as supermarket retailers, convenience stores and mass merchandise retailers, and the general

27

economic conditions that currently exist in that specific industry. The Company then considers the effects of
concentration of credit risk in a specific industry and for specific customers within that industry.

Property, Plant and Equipment

Property, plant and equipment is recorded at cost and is depreciated on a straight-line basis over the estimated
useful lives of such assets. Changes in circumstances such as technological advances, changes to the Company’s
business model or changes in the Company’s capital spending strategy could result in the actual useful lives
differing from the Company’s current estimates. Factors such as changes in the planned use of manufacturing
equipment, cold drink dispensing equipment, transportation equipment, warehouse facilities or software could also
result in shortened useful lives. In those cases where the Company determines that the useful life of property, plant
and equipment should be shortened, the Company depreciates the net book value in excess of the estimated salvage
value over its revised remaining useful life.

The Company evaluates the recoverability of the carrying amount of its property, plant and equipment when
events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be
recoverable. If the Company determines that the carrying amount of an asset or asset group is not recoverable based
upon the expected undiscounted future cash flows of the asset or asset group, an impairment loss is recorded equal to
the excess of the carrying amounts over the estimated fair value of the long-lived assets.

Franchise Rights

The Company considers franchise rights with The Coca-Cola Company and other beverage companies to be
indefinite lived because the agreements are perpetual or, in situations where agreements are not perpetual, the
Company anticipates the agreements will continue to be renewed upon expiration. The cost of renewals is minimal
and the Company has not had any renewals denied. The Company considers franchise rights as indefinite lived
intangible assets under the Statement of Financial Accounting Standards No. 142, “Goodwill and Other Intangible
Assets” (“SFAS No. 142”) and therefore, does not amortize the value of such assets. Instead, franchise rights are
tested at least annually for impairment.

Impairment Testing of Franchise Rights and Goodwill

SFAS No. 142 requires testing of intangible assets with indefinite lives and goodwill for impairment at least
annually. The Company conducts its annual impairment test as of the first day of the fourth quarter of each fiscal
year. The Company also reviews intangible assets with indefinite lives and goodwill for impairment if there are
significant changes in business conditions that could result in impairment.

For the annual impairment analysis of franchise rights, the fair value for the Company’s franchise rights is
estimated using a discounted cash flows approach. This approach involves projecting future cash flows attributable
to the franchise rights and discounting those estimated cash flows using an appropriate discount rate. The estimated
fair value is compared to the carrying value on an aggregated basis. As a result of this analysis, there was no
impairment of the Company’s recorded franchise rights in 2008, 2007 or 2006. In addition to the discount rate, the
estimated fair value includes a number of assumptions such as projected net sales, cost of sales, operating expenses
and income taxes. Changes in the assumptions required to estimate the present value of the cash flows attributable to
franchise rights could materially impact the fair value estimate.

The Company has determined that it has one reporting unit for the Company as a whole for purposes of
assessing goodwill for potential impairment. For the annual impairment analysis of goodwill, the Company
develops an estimated fair value for the reporting unit using an average of three different approaches:

(cid:129) market value, using the Company’s stock price plus outstanding debt;

(cid:129) discounted cash flow analysis; and

(cid:129) multiple of earnings before interest, taxes, depreciation and amortization based upon relevant industry data.

The estimated fair value of the reporting unit is then compared to its carrying amount including goodwill. If the
estimated fair value exceeds the carrying amount, goodwill will be considered not to be impaired and the second

28

step of the SFAS No. 142 impairment test is not necessary. If the carrying amount including goodwill exceeds its
estimated fair value, the second step of the impairment test is performed to measure the amount of the impairment, if
any. Based on this analysis, there was no impairment of the Company’s recorded goodwill in 2008, 2007 or 2006.
The discounted cash flow analysis includes a number of assumptions such as weighted average cost of capital,
projected sales volume, net sales, cost of sales and operating expenses. Changes in these assumptions could
materially impact the fair value estimates.

The Company uses its overall market capitalization as part of its estimate of fair value of the reporting unit and

in assessing the reasonableness of the Company’s internal estimates of fair value.

To the extent that actual and projected cash flows decline in the future, or if market conditions deteriorate
significantly, the Company may be required to perform an interim impairment analysis that could result in an
impairment of franchise rights and goodwill. The Company has determined that there has not been an interim
impairment trigger since the first day of the fourth quarter of 2008 annual test date.

Income Tax Estimates

The Company records a valuation allowance to reduce the carrying value of its deferred tax assets if, based on
the weight of available evidence, it is determined it is more likely than not that such assets will not ultimately be
realized. While the Company considers future taxable income and prudent and feasible tax planning strategies in
assessing the need for a valuation allowance, should the Company determine it will not be able to realize all or part
of its net deferred tax assets in the future, an adjustment to the valuation allowance will be charged to income in the
period in which such determination is made. A reduction in the valuation allowance and corresponding adjustment
to income may be required if the likelihood of realizing existing deferred tax assets increases to a more likely than
not level. The Company regularly reviews the realizability of deferred tax assets and initiates a review when
significant changes in the Company’s business occur that could impact the realizability assessment.

In addition to a valuation allowance related to net operating loss carryforwards, the Company records liabilities
for uncertain tax positions related to certain state and federal income tax positions. These liabilities reflect the
Company’s best estimate of the ultimate income tax liability based on currently known facts and information.
Material changes in facts or information as well as the expiration of statutes of limitations and/or settlements with
individual state or federal jurisdictions may result in material adjustments to these estimates in the future. The
Company recorded adjustments to its valuation allowance and reserve for uncertain tax positions in 2006 and 2008
as a result of settlements reached with certain states on a basis more favorable than previously estimated. The
Company did not record any adjustment to its valuation allowance and reserve for uncertain tax positions in 2007 as
a result of settlements with any states.

The Company adopted the Financial Accounting Standards Board (“FASB”) Interpretation No. 48, “Account-
ing for Uncertainty in Income Taxes” (“FIN 48”) and FASB Staff Position FIN 48-1, “Definition of Settlement in
FASB Interpretation No. 48” (“FSP FIN 48-1”) during 2007. See Note 14 of the consolidated financial statements
for additional information.

Risk Management Programs

In general, the Company is self-insured for the costs of workers’ compensation, employment practices, vehicle
accident claims and medical claims. The Company uses commercial insurance for claims as a risk reduction
strategy to minimize catastrophic losses. Losses are accrued using assumptions and procedures followed in the
insurance industry, adjusted for company-specific history and expectations. The Company has standby letters of
credit, primarily related to its property and casualty insurance programs. On December 28, 2008, these letters of
credit totaled $19.3 million.

Pension and Postretirement Benefit Obligations

The Company sponsors pension plans covering substantially all full-time nonunion employees and certain union
employees who meet eligibility requirements. As discussed below, the Company ceased further benefit accruals under
the principal Company-sponsored pension plan effective June 30, 2006. Several statistical and other factors, which
attempt to anticipate future events, are used in calculating the expense and liability related to the plans. These factors
include assumptions about the discount rate, expected return on plan assets, employee turnover and age at retirement,
as determined by the Company, within certain guidelines. In addition, the Company uses subjective factors such as

29

mortality rates to estimate the projected benefit obligation. The actuarial assumptions used by the Company may differ
materially from actual results due to changing market and economic conditions, higher or lower withdrawal rates or
longer or shorter life spans of participants. These differences may result in a significant impact to the amount of net
periodic pension cost recorded by the Company in future periods. The discount rate used in determining the actuarial
present value of the projected benefit obligation for the Company’s pension plans changed from 6.25% in 2007 to
6.0% in 2008. The discount rate assumption is generally the estimate which can have the most significant impact on
net periodic pension cost and the projected benefit obligation for these pension plans. The Company determines an
appropriate discount rate annually based on the annual yield on long-term corporate bonds as of the measurement date
and reviews the discount rate assumption at the end of each year.

On February 22, 2006, the Board of Directors of the Company approved an amendment to the principal
Company-sponsored pension plan to cease further benefit accruals under the plan effective June 30, 2006. The
annual expense/income for Company-sponsored pension plans changed from $8.1 million in expense in 2006 to
$2.3 million in income in 2008.

Annual pension expense is estimated to be $11.5 million in 2009. The large increase in annual pension expense

is primarily due to a significant decrease in the fair market value of pension plan assets in 2008.

A .25% increase or decrease in the discount rate assumption would have impacted the projected benefit

obligation and net periodic pension cost of the Company-sponsored pension plans as follows:

In thousands

(Decrease) increase in:

.25% Increase

.25% Decrease

Projected benefit obligation at December 28, 2008 . . . . . . . . . . . . .
Net periodic pension cost in 2008 . . . . . . . . . . . . . . . . . . . . . . . . . .

$(7,354)
(426)

$7,804
841

The weighted average expected long-term rate of return of plan assets was 8% for 2006, 2007 and 2008. This
rate reflects an estimate of long-term future returns for the pension plan assets. This estimate is primarily a function
of the asset classes (equities versus fixed income) in which the pension plan assets are invested and the analysis of
past performance of these asset classes over a long period of time. This analysis includes expected long-term
inflation and the risk premiums associated with equity and fixed income investments. See Note 17 to the
consolidated financial statements for the details by asset type of the Company’s pension plan assets at December 28,
2008 and December 30, 2007, and the weighted average expected long-term rate of return of each asset type. The
actual return of pension plan assets was a loss of 28.6% for 2008 and a gain of 8.6% for 2007.

The Company sponsors a postretirement health care plan for employees meeting specified qualifying criteria.
Several statistical and other factors, which attempt to anticipate future events, are used in calculating the net
periodic postretirement benefit cost and postretirement benefit obligation for this plan. These factors include
assumptions about the discount rate and the expected growth rate for the cost of health care benefits. In addition, the
Company uses subjective factors such as withdrawal and mortality rates to estimate the projected liability under this
plan. The actuarial assumptions used by the Company may differ materially from actual results due to changing
market and economic conditions, higher or lower withdrawal rates or longer or shorter life spans of participants. The
Company does not pre-fund its postretirement benefits and has the right to modify or terminate certain of these
benefits in the future.

The discount rate assumption, the annual health care cost trend and the ultimate trend rate for health care costs
are key estimates which can have a significant impact on the net periodic postretirement benefit cost and
postretirement obligation in future periods. The Company annually determines the health care cost trend based
on recent actual medical trend experience and projected experience for subsequent years.

The discount rate assumptions used to determine the pension and postretirement benefit obligations are based
on yield rates available on double-A bonds as of each plan’s measurement date. The discount rate used in
determining the postretirement benefit obligation was 6.25% in both 2007 and 2008. The discount rate for 2008 was
derived using the Citigroup Pension Discount Curve which is a set of yields on hypothetical double-A zero-coupon
bonds with maturities up to 30 years. Projected benefit payouts from each plan are matched to the Citigroup Pension
Discount Curve and an equivalent flat discount rate is derived and then rounded to the nearest quarter percent.

30

A .25% increase or decrease in the discount rate assumption would have impacted the projected benefit

obligation and service cost and interest cost of the Company’s postretirement benefit plan as follows:

In thousands

Increase (decrease) in:

.25% Increase

.25% Decrease

Postretirement benefit obligation at December 28, 2008. . . . . . . . . .
Service cost and interest cost in 2008 . . . . . . . . . . . . . . . . . . . . . . .

$(882)
8

$922
(9)

A 1% increase or decrease in the annual health care cost trend would have impacted the postretirement benefit

obligation and service cost and interest cost of the Company’s postretirement benefit plan as follows:

In thousands

Increase (decrease) in:

1% Increase

1% Decrease

Postretirement benefit obligation at December 28, 2008 . . . . . . . . . . . .
Service cost and interest cost in 2008 . . . . . . . . . . . . . . . . . . . . . . . . .

$4,230
377

$(3,675)
(327)

New Accounting Pronouncements

Recently Adopted Pronouncements

In September 2006, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial
Accounting Standards (“SFAS”) No. 158, “Employers’ Accounting for Defined Pension and Other Postretirement
Plans,” which was effective for the year ending December 31, 2006 except for the requirement that benefit plan
assets and obligations be measured as of the date of the employer’s statement of financial position, which was
effective for the year ending December 28, 2008. The impact of the adoption of the change in measurement dates
was not material to the consolidated financial statements. See Note 15 and Note 17 of the consolidated financial
statements for additional information.

In September 2006, the FASB issued SFAS No. 157, “Fair Value Measurement.” This Statement defines fair
value, establishes a framework for measuring fair value in generally accepted accounting principles (GAAP) and
expands disclosures about fair value measurements. The Statement does not require any new fair value measure-
ments but could change the current practices in measuring current fair value measurements. The Statement was
effective at the beginning of the first quarter of 2008 for all financial assets and liabilities and for nonfinancial assets
and liabilities recognized or disclosed at fair value on a recurring basis. The adoption of this Statement did not have
a material impact on the consolidated financial statements. See Note 11 to the consolidated financial statements for
additional information. In February 2008, FASB issued FASB Staff Position SFAS No. 157-2, “Effective Date of
FASB Statement No. 157,” which defers the application date of the provisions of SFAS No. 157 for all nonfinancial
assets and liabilities until the first quarter of 2009 except for items that are recognized or disclosed at fair value in
the financial statements on a recurring basis. The Company is in the process of evaluating the impact related to the
Company’s nonfinancial assets and liabilities not valued on a recurring basis.

In February 2007, the FASB issued SFAS No. 159, “The Fair Value Option for Financial Assets and Financial
Liabilities.” This Statement permits entities to choose to measure many financial instruments and certain other
items at fair value. This Statement was effective at the beginning of the first quarter of 2008. The Company has not
applied the fair value option to any of its outstanding instruments; therefore, the Statement did not have an impact
on the consolidated financial statements.

In May 2008, the FASB issued SFAS No. 162, “The Hierarchy of Generally Accepted Accounting Principles.”
This Statement identifies the sources of accounting principles and the framework for selecting the principles to be
used in the preparation of financial statements that are presented in conformity with generally accepted accounting
principles in the United States. This Statement was effective on November 15, 2008 and did not have a material
impact on the consolidated financial statements.

In October 2008, the FASB issued FSP No. 157-3, “Determining the Fair Value of a Financial Asset When the
Market for That Asset Is Not Active” (FSP 157-3). FSP 157-3 clarifies the application of SFAS No. 157 in a market
that is not active and provides an example to illustrate key considerations in determining the fair value of a financial

31

asset when the market for that financial asset is not active. The adoption of this FSP did not have an impact on the
Company’s consolidated financial statements.

In December 2008, the FASB issued FASB Staff Position FAS 140-4 and FIN 46(R)-8, “Disclosures by Public
Entities (Enterprises) About Transfers of Financial Assets and Interest in Variable Interest Entities” (FSP 140-4).
FSP 140-4 requires additional disclosure about transfers of financial assets and an enterprise’s involvement with
variable interest entities. FSP 140-4 was effective for the first reporting period ending after December 15, 2008.
FSP 140-4 did not have a material impact on the Company’s consolidated financial statements.

Recently Issued Pronouncements

In December 2007, the FASB issued SFAS No. 160, “Noncontrolling Interest in Consolidated Financial
Statements — an amendment of ARB No. 51.” This Statement amends Accounting Research Bulletin No. 51 to
establish accounting and reporting standards for the noncontrolling interest in a subsidiary (commonly referred to as
minority interest) and for the deconsolidation of a subsidiary. The Statement is effective for fiscal years beginning
on or after December 15, 2008. The Company anticipates that the adoption of this Statement will not have a material
impact on the consolidated financial statements, although changes in financial statement presentation will be
required.

In December 2007, the FASB revised SFAS No. 141, “Business Combinations” (SFAS No. 141(R)). This
Statement established principles and requirements for recognizing and measuring identifiable assets and goodwill
acquired, liabilities assumed and any noncontrolling interest in an acquisition, at their fair values as of the
acquisition date. The Statement is effective for fiscal years beginning on or after December 15, 2008. The impact on
the Company of adopting SFAS No. 141(R) will depend on the nature, terms and size of business combinations
completed after the effective date.

In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging
Activities — an amendment of FASB Statement No. 133” (“SFAS No. 161”). This Statement amends and expands
the disclosure requirements of Statement No. 133 to provide an enhanced understanding of why an entity uses
derivative instruments, how derivative instruments and related hedged items are accounted for and how they affect
an entity’s financial position, financial performance and cash flows. The Statement is effective for fiscal years and
interim periods beginning on or after November 15, 2008. The adoption of this Statement will not impact the
consolidated financial statements other than expanded footnote disclosures related to derivative instruments and
related hedged items.

In April 2008, the FASB issued FASB Staff Position No. 142-3, “Determination of the Useful Life of
Intangible Assets” (“FSP 142-3”). FSP 142-3 amends the factors to be considered in developing renewal or
extension assumptions used to determine the useful life of intangible assets under SFAS No. 142, “Goodwill and
Other Intangible Assets.” The intent of FSP 142-3 is to improve the consistency between the useful life of an
intangible asset and the period of expected cash flows used to measure its fair value. FSP 142-3 is effective for fiscal
years beginning after December 15, 2008. The Company is in the process of evaluating the impact of FSP 142-3, but
does not expect it to have a material impact on the Company’s consolidated financial statements.

In September 2008, the FASB issued FASB Staff Position No. 133-1 and FIN 45-4, “Disclosures About Credit
Derivatives and Certain Guarantees: An Amendment of FASB Statement No. 133 and FASB Interpretation No. 45;
and Clarification of the Effective Date of FASB Statement No. 161” (“FSP 133-1”). FSP 133-1 amends Statement
133 to require a seller of credit derivatives to provide certain disclosures for each credit derivative (or group of
similar credit derivatives). FSP 133-1 also amends Interpretation No. 45 to require guarantors to disclose “the
current status of payment/performance risk of guarantees” and clarifies the effective date of SFAS No. 161. The
Company is in the process of evaluating the impact of FSP 133-1, but does not expect it to have a material impact on
the Company’s consolidated financial statements.

In December 2008, the FASB issued FASB Staff Position No. 132(R)-1, “Employers’ Disclosures about
Postretirement Benefit Plan Assets” (“FSP 132(R)-1”). FSP 132(R)-1 requires enhanced detail disclosures about
plan assets of a company’s defined benefit pension and other postretirement plans. The enhanced disclosures are
intended to provide users of financial statements with a greater understanding of (1) employers’ investment

32

strategies; (2) major categories of plan assets; (3) the inputs and valuation techniques used to measure the fair value
of plan assets; (4) the effect of fair value measurements using significant unobservable inputs (Level 3) on changes
in plan assets for the period; and (5) concentration of risk within plan assets. FSP 132(R)-1 is effective for fiscal
years ending after December 15, 2009. The adoption of this Statement will not impact the Company’s financial
statements other than expanded footnote disclosures related to the Company’s pension plan assets.

Results of Operations

2008 Compared to 2007

A summary of key information concerning the Company’s financial results for 2008 and 2007 follows:

Fiscal Year

In thousands (except per share data)

2008

2007

Change

% Change

Net sales . . . . . . . . . . . . . . . . . . . . . $1,463,615
Gross margin . . . . . . . . . . . . . . . . . .
S,D&A expenses . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Minority interest
Income before income taxes . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . .
Basic net income per share:

615,206(1)
555,728(2)(3)(4)
39,601
2,392
17,485(1)(2)(3)(4)
8,394
9,091(1)(2)(3)(4)

Common Stock. . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . $

Diluted net income per share:

Common Stock. . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . $

.99
.99

.99
.99

$1,435,999
621,134
539,251(5)
47,641
2,003
32,239(5)
12,383
19,856(5)

$
$

$
$

2.18
2.18

2.17
2.17

$ 27,616
(5,928)
16,477
(8,040)
389
(14,754)
(3,989)
(10,765)

(1.19)
(1.19)

(1.18)
(1.18)

1.9
(1.0)
3.1
(16.9)
19.4
(45.8)
(32.2)
(54.2)

(54.6)
(54.6)

(54.4)
(54.4)

(1) Results in 2008 included a change in estimate of $2.6 million (pre-tax), or $1.3 million after tax, regarding the
Company’s equity investment in a plastic bottle cooperative, which was reflected as a reduction in cost of sales.
(2) Results in 2008 included restructuring costs of $4.6 million (pre-tax), or $2.4 million after tax, related to the
Company’s plan to reorganize the structure of its operating units and support services and resulted in the
elimination of approximately 350 positions, which were reflected in S,D&A expenses.

(3) Results in 2008 included a charge of $14.0 million (pre-tax), or $7.3 million after tax, to freeze the Company’s
liability to the Central States pension plan and to settle a strike by employees covered by this plan, while
preserving the pension benefits previously earned by these employees, which was reflected in S,D&A expenses.
(4) Results in 2008 included a charge of $2.0 million (pre-tax), or $1.0 million after tax, related to the Company’s

fuel hedging program, which was reflected in S,D&A expenses.

(5) Results for 2007 included restructuring costs of $2.8 million (pre-tax), or $1.7 million after tax, related to the
simplification of the Company’s operating management structure to improve operating efficiencies across its
business, which were reflected in S,D&A expenses.

33

Net Sales

Net sales increased $27.6 million, or 1.9%, to $1.46 billion in 2008 compared to $1.44 billion in 2007. The

increase in net sales was a result of the following:

Amount
(In millions)
$26.3

3.3
3.0

2.6

(8.1)
(1.4)

1.9

Attributable to:

3.2% increase in bottle/can sales price per unit (in response to increases in product
costs) primarily due to increased sales of enhanced water, which have higher per unit
prices, and higher per unit prices of sparkling products other than energy products,
offset by decreases in sales of higher price packages in higher margin channels
(primarily convenience) and lower sales price per unit for bottled water
4.8% increase in post-mix sales price per unit (in response to increases in product costs)
.6% decrease in bottle/can volume primarily due to a decrease in sparkling products
other than energy products and bottled water volume offset by an increase in enhanced
water volume (higher per unit prices of enhanced products resulted in increased sales
despite volume decrease)
2.0% increase in bottler sales volume primarily due to increase in sparkling products
(excluding energy) offset by decreases in tea products volume
10.4% decrease in post-mix volume
1.1% decrease in bottler sales price per unit primarily due to a decrease in energy drink
volume as a percentage of total volume (energy drinks have a higher sales price per
unit)
Other

$27.6

Total increase in net sales

In 2008, the Company’s bottle/can sales to retail customers accounted for 85% of the Company’s total net
sales. Bottle/can net pricing is based on the invoice price charged to customers reduced by promotional allowances.
Bottle/can net pricing per unit is impacted by the price charged per package, the volume generated in each package
and the channels in which those packages are sold. The increase in the Company’s bottle/can net price per unit in
2008 compared to 2007 was primarily due to sales price increases in all product categories, except water and energy,
and increases in sales volume of enhanced water which has a higher sales price per unit, partially offset by decreases
in sales of higher price packages (primarily in the convenience store channel) and a lower sales price per unit for
bottled water.

Product category sales volume in 2008 and 2007 as a percentage of total bottle/can sales volume and the

percentage change by product category were as follows:

Product Category

Bottle/Can Sales
Volume

2008

2007

Bottle/Can Sales Volume
% Increase (Decrease)

Sparkling beverages (including energy products) . . . . . . . . .
Still beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

84.6% 85.1%
15.4% 14.9%

Total bottle/can volume . . . . . . . . . . . . . . . . . . . . . . . . . . . 100.0% 100.0%

(1.3)
2.3

(0.6)

The Company’s products are sold and distributed through various channels. These channels include selling
directly to retail stores and other outlets such as food markets, institutional accounts and vending machine outlets.
During 2008, approximately 68% of the Company’s bottle/can volume was sold for future consumption. The
remaining bottle/can volume of approximately 32% was sold for immediate consumption. The Company’s largest
customer, Wal-Mart Stores, Inc., accounted for approximately 19% of the Company’s total bottle/can volume
during 2008. The Company’s second largest customer, Food Lion, LLC, accounted for approximately 12% of the
Company’s total bottle/can volume in 2008. All of the Company’s sales are to customers in the United States.

The Company recorded delivery fees in net sales of $6.7 million in both 2008 and 2007. These fees are used to

offset a portion of the Company’s delivery and handling costs.

34

Cost of Sales

Cost of sales includes the following: raw material costs, manufacturing labor, manufacturing overhead
including depreciation expense, manufacturing warehousing costs and shipping and handling costs related to the
movement of finished goods from manufacturing locations to sales distribution centers.

Cost of sales increased 4.1%, or $33.5 million, to $848.4 million in 2008 compared to $814.9 million in 2007.

The increase in cost of sales was principally attributable to the following:

Amount
(In millions)

Attributable to:

$38.2

6.6

2.5

(5.5)
(4.6)
(2.6)
(1.8)

0.7

Increase in costs primarily due to an increase in purchased products and an increase in
raw material costs such as high fructose corn syrup and plastic bottles
.6% decrease in bottle/can volume primarily due to a decrease in sparkling products
other than energy products and bottled water volume offset by an increase in enhanced
water volume (higher per unit costs of enhanced products resulted in increased cost
despite volume decrease)
2.0% increase in bottler sales volume primarily due to increase in sparkling products
(excluding energy) offset by decreases in tea products volume
10.4% decrease in post-mix volume
Increase in marketing funding support received primarily from The Coca-Cola Company
Increase in equity investment in a plastic bottle cooperative
Decrease in bottler cost per unit primarily due to a decrease in energy drink volume as
a percentage of total volume (energy drinks have a higher cost per unit)
Other

$33.5

Total increase in cost of sales

The Company recorded an increase in its equity investment in a plastic bottle cooperative in the second quarter
of 2008 which resulted in a pre-tax credit of $2.6 million. This increase was made based on information received
from the cooperative during the quarter and reflected a higher share of the cooperative’s retained earnings compared
to the amount previously recorded by the Company. The Company classifies its equity in earnings of the cooperative
in cost of sales consistent with the classification of purchases from the cooperative.

The Company relies extensively on advertising and sales promotion in the marketing of its products. The
Coca-Cola Company and other beverage companies that supply concentrates, syrups and finished products to the
Company make substantial marketing and advertising expenditures to promote sales in the local territories served
by the Company. The Company also benefits from national advertising programs conducted by The Coca-Cola
Company and other beverage companies. Certain of the marketing expenditures by The Coca-Cola Company and
other beverage companies are made pursuant to annual arrangements. Although The Coca-Cola Company has
advised the Company that it intends to continue to provide marketing funding support, it is not obligated to do so
under the Company’s Beverage Agreements. Significant decreases in marketing funding support from The
Coca-Cola Company or other beverage companies could adversely impact operating results of the Company in
the future.

Total marketing funding support from The Coca-Cola Company and other beverage companies, which
includes direct payments to the Company and payments to customers for marketing programs, was $51.8 million in
2008 compared to $47.2 million in 2007.

Gross Margin

Gross margin dollars decreased 1.0%, or $5.9 million, to $615.2 million in 2008 compared to $621.1 million in

2007. Gross margin as a percentage of net sales decreased to 42.0% in 2008 from 43.3% in 2007.

35

The decrease in gross margin was primarily the result of the following:

Amount
(In millions)
$(38.2)

26.3

4.6
(3.6)

3.3
(1.4)

(2.6)
2.6
3.1

Attributable to:

Increase in costs primarily due to an increase in purchased products and an increase in
raw material costs such as high fructose corn syrup and plastic bottles
3.2% increase in bottle/can sales price per unit (in response to increases in product
costs) primarily due to increased sales of enhanced water, which have higher per unit
prices, and higher per unit prices of sparkling products other than energy products,
offset by decreases in sales of higher price packages in higher margin channels
(primarily convenience) and a lower sales price per unit for bottled water
Increase in marketing funding support received primarily from The Coca-Cola Company
.6% decrease in bottle/can volume primarily due to a decrease in sparkling products
other than energy products and bottled water volume offset by an increase in enhanced
water volume
4.8% increase in post-mix sales price per unit (in response to increases in product costs)
1.1% decrease in bottler sales price per unit primarily due to a decrease in energy drink
volume as a percentage of total volume (energy drinks have a higher sales price per
unit)
10.4% decrease in post-mix volume
Increase in equity investment in a plastic bottle cooperative
Other

$ (5.9)

Total decrease in gross margin

The decrease in gross margin percentage was primarily due to increased raw material costs, increased sales of
purchased products, a lower percentage of sales of higher margin packages and a lower sales price per unit for
bottled water, partially offset by higher sales prices per unit for other products, increased marketing funding support
and the increase in the equity investment in a plastic bottle cooperative.

The Company’s gross margins may not be comparable to other companies, since some entities include all costs
related to their distribution network in cost of sales. The Company includes a portion of these costs in S,D&A
expenses.

S,D&A Expenses

S,D&A expenses include the following: sales management labor costs, distribution costs from sales distri-
bution centers to customer locations, sales distribution center warehouse costs, depreciation expense related to sales
centers, delivery vehicles and cold drink equipment, point-of-sale expenses, advertising expenses, cold drink
equipment repair costs, amortization of intangibles and administrative support labor and operating costs such as
treasury, legal, information services, accounting, internal control services, human resources and executive man-
agement costs.

S,D&A expenses increased by $16.5 million, or 3.1%, to $555.7 million in 2008 from $539.3 million in 2007.

36

The increase in S,D&A expenses was primarily due to the following:

Amount
(In millions)
$14.0

7.9

(3.2)

3.1
(2.6)
1.9
(1.7)
(2.9)

Attributable to:

Charge to freeze the Company’s liability to a multi-employer pension plan and settle a
strike by employees covered by this plan
Increase in fuel and other energy costs related to the movement of finished goods from
sales distribution centers to customer locations
Decrease in employee benefit costs primarily due to lower pension plan costs and health
insurance costs offset by increases in the Company’s 401(k) Savings Plan contributions
Increase in property and casualty insurance costs
Decrease in marketing costs
Increase in restructuring costs
Decrease in depreciation costs due to decreased capital expenditures
Other

$16.5

Total increase in S,D&A expenses

Shipping and handling costs related to the movement of finished goods from manufacturing locations to sales
distribution centers are included in cost of sales. Shipping and handling costs related to the movement of finished
goods from sales distribution centers to customer locations are included in S,D&A expenses and totaled
$201.6 million and $194.9 million in 2008 and 2007, respectively.

The net impact of the fuel hedges was to increase fuel costs by $.8 million in 2008 and decrease fuel costs by
$.9 million in 2007. Included in the 2008 increase was a $2.0 million charge for a mark-to-market adjustment
related to fuel hedging contracts for 2009 diesel fuel purchases.

On February 2, 2007, the Company initiated plans to simplify its management structure and reduce its
workforce in order to improve operating efficiencies across the Company’s business. The restructuring expenses
consisted primarily of one-time termination benefits and other associated costs, primarily relocation expenses for
certain employees. The Company incurred $2.8 million in restructuring expenses in 2007.

On July 15, 2008, the Company initiated a plan to reorganize the structure of its operating units and support
services, which resulted in the elimination of approximately 350 positions, or approximately 5% of its workforce.
As a result of this plan, the Company incurred $4.6 million in restructuring expenses in 2008 for one-time
termination benefits. The plan was completed in 2008 and the majority of cash expenditures occurred in 2008.

The Company entered into a new agreement with a collective bargaining unit in the third quarter of 2008. The
collective bargaining unit represents approximately 270 employees, or approximately 4% of the Company’s total
workforce. The new agreement allows the Company to freeze its liability to Central States, a multi-employer
pension fund, while preserving the pension benefits previously earned by the employees. As a result of the new
agreement, the Company recorded a charge of $13.6 million in 2008. The Company paid $3.0 million in 2008 to the
Southern States Savings and Retirement Plan (“Southern States”) under this agreement. The remaining $10.6 mil-
lion is the present value amount, using a discount rate of 7%, that will be paid under the agreement and has been
recorded in other liabilities. The Company will pay approximately $1 million annually over the next 20 years to
Central States. The Company will also make future contributions on behalf of these employees to the Southern
States, a multi-employer defined contribution plan. In addition, the Company incurred approximately $.4 million in
expense to settle a strike by union employees covered by this plan.

Primarily due to the performance of the Company’s pension plan investments during 2008, the Company’s
expense related to the two Company-sponsored pension plans will increase from a $2.3 million credit in 2008 to an
estimated $11.5 million expense in 2009.

On February 20, 2009, the Company announced that it would suspend matching contributions to its Retirement
Savings Plan (401(k) plan) effective April 1, 2009. The Company anticipates this suspension will reduce benefit
costs in 2009 by approximately $7 million.

37

Interest Expense

Net interest expense decreased 16.9%, or $8.0 million in 2008 compared to 2007. The decrease in interest
expense in 2008 was primarily due to lower interest rates and lower levels of borrowing offset by a $2.6 million
decrease in interest earned on short-term investments. The Company’s overall weighted average interest rate
decreased to 5.7% during 2008 from 6.7% in 2007. See the “Liquidity and Capital Resources — Hedging
Activities — Interest Rate Hedging” section of M,D&A for additional information.

Based on current interest rates, the Company would expect that interest expense for 2009 would be lower if the
2009 debt maturities were refinanced on a short-term basis with the $200 million revolving credit facility
(“$200 million facility”) than if refinanced with longer term bonds. The difference between these refinancing
alternatives would be contingent on both short-term and long-term interest rates; however, the Company estimates
the impact of the difference between refinancing alternatives on interest expense to be in the range of approximately
$1 million to $2 million in 2009.

Minority Interest

The Company recorded minority interest of $2.4 million in 2008 compared to $2.0 million in 2007 related to
the portion of Piedmont owned by The Coca-Cola Company. The increased amount in 2008 was due to higher net
income at Piedmont.

Income Taxes

The Company’s effective income tax rate for 2008 was 48.0% compared to 38.4% in 2007. The higher effective
income tax rate for 2008 resulted primarily from an increase in the Company’s reserve for uncertain tax positions.
See Note 14 of the consolidated financial statements for additional information.

The Company’s income tax assets and liabilities are subject to adjustment in future periods based on the
Company’s ongoing evaluations of such assets and liabilities and new information that becomes available to the
Company.

2007 Compared to 2006

A summary of key information concerning the Company’s financial results for 2007 and 2006 follows:

In thousands (except per share data)

2007

2006

Change

% Change

Fiscal Year

Net sales . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . .
S,D&A expenses . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . .
Minority interest . . . . . . . . . . . . . . . . .
Income before income taxes . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . .
Basic net income per share:

Common Stock . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . .

Diluted net income per share:

Common Stock . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . .

$1,435,999
621,134
539,251(1)
47,641
2,003
32,239(1)
12,383
19,856(1)

$
$

$
$

2.18
2.18

2.17
2.17

$1,431,005
622,579
537,915
50,286
3,218
31,160

7,917(2)
23,243(2)

$
$

$
$

2.55
2.55

2.55
2.54

$ 4,994
(1,445)
1,336
(2,645)
(1,215)
1,079
4,466
(3,387)

$
$

$
$

(.37)
(.37)

(.38)
(.37)

.3
(.2)
.2
(5.3)
(37.8)
3.5
56.4
(14.6)

(14.5)
(14.5)

(14.9)
(14.6)

(1) Results for 2007 included restructuring costs of $2.8 million (pre-tax), or $1.7 million after tax, related to the
simplification of the Company’s operating management structure to improve operating efficiencies across its
business, which were reflected in S,D&A expenses.

(2) Results for 2006 included a favorable adjustment of $4.9 million related to agreements with two state taxing
authorities to settle certain prior tax positions resulting in the reduction of the valuation allowance on related
deferred tax assets and the reduction of the liability for uncertain tax positions, which was reflected as a
reduction of income tax expense.

38

Net Sales

Net sales increased $5.0 million, or .3%, to $1.44 billion in 2007 compared to $1.43 billion in 2006.

The increase in net sales was a result of the following:

Amount
(In millions)
$(16.4)

13.9

(8.5)

6.0

4.2
3.1
2.7

Attributable to:

10.8% decrease in volume of bottler sales primarily due to a decrease in volume of
energy drinks offset partially by an increase in volume of tea products
2.1% increase in bottle/can sales price per unit primarily due to higher net pricing for
sparkling beverages offset by lower net pricing for bottled water
6.2% decrease in bottler sales price per unit primarily due to a decrease in energy drink
volume as a percentage of total volume (energy drinks have higher sales price per unit)
Increase in bottle/can sales due to an increase in still beverage volume as a percentage
of total volume (still beverages generally have higher sales price per unit)
5.8% increase in sales price per unit of post-mix
Increase in delivery fees to certain customers
Other

$ 5.0

Total increase in net sales

In 2007, the Company’s bottle/can volume to retail customers accounted for 84% of the Company’s total net
sales. The increase in the Company’s bottle/can net price per unit in 2007 compared to 2006 was primarily due to
higher prices for sparkling beverages offset by a decrease in net pricing of bottled water in the supermarket channel.
During 2006 and the first half of 2007, the Company produced the energy drink, Full Throttle, for many of the
Coca-Cola bottlers in the eastern half of the United States. During the second half of 2007, most of these Coca-Cola
bottlers found an alternative source for the product.

Product category sales volume in 2007 and 2006 as a percentage of total bottle/can sales volume and the

percentage change by product category were as follows:

Product Category

Bottle/Can Sales
Volume

2007

2006

Bottle/Can Sales Volume
% Increase (Decrease)

Sparkling beverages (including energy products) . . . . . . . . .
Still beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

85.1% 86.7%
14.9% 13.3%

Total bottle/can volume . . . . . . . . . . . . . . . . . . . . . . . . . . . 100.0% 100.0%

(1.8)
12.1

—

Beginning in the first quarter of 2007, the Company began distribution of Enviga and Gold Peak, new tea
products from The Coca-Cola Company, and distribution of two of its own products, Respect and Tum-E Yummies.
Respect is an all-natural, vitamin enhanced beverage, while Tum-E Yummies is a vitamin C enhanced flavored
drink. Beginning in the second quarter of 2007, the Company began distribution of Diet Coke Plus, a vitamin
enhanced cola, and Dasani Plus, an enhanced water beverage, two new products from The Coca-Cola Company.
Beginning in the third quarter of 2007, the Company began distribution of NOS· products (energy drinks from
FUZE), juice products from FUZE, V8 juice products from Campbell and Country Breeze tea products. In the
fourth quarter of 2007, the Company began distribution of Energy Brands Inc. products. Energy Brands Inc., also
known as glacéau, is a wholly-owned subsidiary of The Coca-Cola Company that produces branded enhanced
beverages including vitaminwater, smartwater and vitaminenergy.

The Company’s products are sold and distributed through various channels. These channels include selling
directly to retail stores and other outlets such as food markets, institutional accounts and vending machine outlets.
During 2007, approximately 68% of the Company’s bottle/can volume was sold for future consumption. The
remaining bottle/can volume of approximately 32% was sold for immediate consumption. The Company’s largest
customer, Wal-Mart Stores, Inc., accounted for approximately 19% of the Company’s total bottle/can volume

39

during 2007. The Company’s second largest customer, Food Lion, LLC, accounted for approximately 12% of the
Company’s total bottle/can volume in 2007. All of the Company’s sales are to customers in the United States.

The Company recorded delivery fees in net sales of $6.7 million and $3.6 million in 2007 and 2006,

respectively. These fees are used to offset a portion of the Company’s delivery and handling costs.

Cost of Sales

Cost of sales increased .8%, or $6.4 million, to $814.9 million in 2007 compared to $808.4 million in 2006.

The increase in cost of sales was principally attributable to the following:

Amount
(In millions)
$ 43.7

(15.9)

(14.0)
(9.5)

5.3

(3.9)
0.7

Attributable to:

Increase in raw material costs (primarily aluminum packaging, sweetener and
concentrate costs)
10.8% decrease in bottler sales volume primarily due to a decrease in volume of energy
drinks offset partially by an increase in volume of tea products
Increase in marketing funding support received primarily from The Coca-Cola Company
6.2% decrease in bottler sales cost per unit primarily due to a decrease in energy drink
volume as a percentage of total volume (energy drinks have higher cost per unit)
Increase in bottle/can cost due to an increase in still beverage volume as a percentage of
total volume (still beverages generally have higher cost per unit)
Decrease in manufacturing overhead costs
Other

$ 6.4

Total increase in cost of sales

Beginning in the first quarter of 2007, the majority of the Company’s aluminum packaging requirements did
not have any ceiling price protection. The cost of aluminum cans increased approximately 18% in 2007. High
fructose corn syrup costs also increased significantly during 2007 as a result of increasing demand for corn products
around the world such as for ethanol production. The cost of high fructose corn syrup increased approximately 21%
in 2007.

Total marketing funding support from The Coca-Cola Company and other beverage companies, which
includes direct payments to the Company and payments to customers for marketing programs, was $47.2 million for
2007 compared to $33.2 million for 2006.

Gross Margin

Gross margin dollars decreased .2%, or $1.4 million, to $621.1 million in 2007 compared to $622.6 million in

2006. Gross margin as a percentage of net sales decreased to 43.3% in 2007 from 43.5% in 2006.

40

The decrease in gross margin was primarily the result of the following:

Amount
(In millions)
$(43.7)

13.9

14.0
3.9
4.2
3.1
3.2

Attributable to:

Increase in raw material costs (primarily aluminum packaging, sweetener and
concentrate costs)
2.1% increase in bottle/can sales price per unit primarily due to higher net pricing for
sparkling beverages offset by lower net pricing for water
Increase in marketing funding support received primarily from The Coca-Cola Company
Decrease in manufacturing overhead costs
5.8% increase in sales price per unit of post-mix
Increase in delivery fees to certain customers
Other

$ (1.4)

Total decrease in gross margin

The decrease in gross margin percentage was primarily due to higher raw material costs, partially offset by
higher bottle/can sales price per unit, increases in marketing funding support from The Coca-Cola Company and
reduced manufacturing overhead costs.

S,D&A Expenses

S,D&A expenses increased by $1.3 million, or .2%, to $539.3 million in 2007 from $537.9 million in 2006.

The increase in S,D&A expenses was primarily due to the following:

Amount
(In millions)
$ 5.4
2.8

(1.9)
(1.6)

(1.6)
(1.8)

Attributable to:

Increase in employee related expenses primarily related to wage increases
Restructuring costs related to the simplification of the Company’s operating
management structure and reduction in workforce in order to improve operating
efficiencies
Decrease in property and casualty claims and insurance costs
Decrease in employee benefit costs primarily due to the amendment of the principal
Company-sponsored pension plan, net of increases in the Company’s 401(k) Savings
Plan contributions and health insurance expenses
Gain on sale of aviation equipment
Other

$ 1.3

Total increase in S,D&A expenses

Shipping and handling costs related to the movement of finished goods from manufacturing locations to sales
distribution centers are included in cost of sales. Shipping and handling costs related to the movement of finished
goods from sales distribution centers to customer locations are included in S,D&A expenses and totaled
$194.9 million and $193.8 million in 2007 and 2006, respectively.

On February 2, 2007, the Company initiated plans to simplify its management structure and reduce its
workforce in order to improve operating efficiencies across the Company’s business. The restructuring expenses
consisted primarily of one-time termination benefits and other associated costs, primarily relocation expenses for
certain employees. The Company incurred $2.8 million in restructuring expenses in 2007.

In February 2006, the Company announced an amendment to its principal Company-sponsored pension plan to
cease further benefit accruals under the plan effective June 30, 2006. Net periodic pension expense decreased to
$.2 million in 2007 from $8.1 million in 2006. The Company also announced in February 2006 plans to enhance its
401(k) Savings Plan for eligible employees beginning in the first quarter of 2007. The Company’s expense related to
its 401(k) Savings Plan increased to $8.5 million in 2007 from $4.7 million in 2006.

41

Interest Expense

Net interest expense decreased 5.3%, or $2.6 million in 2007 compared to 2006. The decrease in interest
expense in 2007 was primarily due to an increase in interest earned on short-term investments. Interest earned on
short-term investments in 2007 was $2.7 million compared to $1.4 million in 2006. The overall weighted average
interest rate was 6.7% for 2007 compared to 6.6% for 2006. See the “Liquidity and Capital Resources — Hedging
Activities — Interest Rate Hedging” section of M,D&A for additional information.

Minority Interest

The Company recorded minority interest of $2.0 million in 2007 compared to $3.2 million in 2006 related to
the portion of Piedmont owned by The Coca-Cola Company. The decreased amount in 2007 was due to lower net
income at Piedmont.

Income Taxes

The Company’s effective income tax rate for 2007 was 38.4% compared to 25.4% in 2006. The lower effective
tax rate in 2006 compared to 2007 resulted primarily from agreements reached with state taxing authorities in 2006.
See Note 14 of the consolidated financial statements for additional information.

The adoption of FIN 48 and FSP FIN 48-1 effective January 1, 2007, did not have a material impact on the
consolidated financial statements. See Note 14 of the consolidated financial statements for additional information
related to the implementation of FIN 48 and FSP FIN 48-1.

In 2006, the Company reached agreements with state taxing authorities to settle certain prior tax positions for
which the Company had previously provided reserves due to uncertainty of resolution. As a result, the Company
reduced the valuation allowance on related deferred tax assets by $2.6 million and reduced the liability for uncertain
tax positions by $2.3 million in 2006. This $4.9 million adjustment was reflected as a reduction of income tax
expense in 2006. Also during 2006, the Company increased the liability for uncertain tax positions by $.5 million to
reflect an interest accrual and an adjustment of the reserve for uncertain tax positions. The net effect of adjustments
to the valuation allowance and liability for uncertain tax positions during 2006 was a reduction in income tax
expense of $4.4 million.

Financial Condition

Total assets increased to $1.32 billion at December 28, 2008 from $1.29 billion at December 30, 2007
primarily due to increases in cash and cash equivalents and accounts receivable, trade offset by a decrease in
property, plant and equipment, net. Property, plant and equipment, net decreased primarily due to lower levels of
capital spending over the past several years.

Net working capital, defined as current assets less current liabilities, decreased by $136.8 million to a negative

$97.8 million at December 28, 2008 from December 30, 2007.

Significant changes in net working capital from December 30, 2007 to December 28, 2008 were as follows:

(cid:129) An increase in current portion of long-term debt of $169.3 million primarily due to the reclassification from
long-term debt to current of $176.7 million of debentures which mature in May 2009 and July 2009.

(cid:129) An increase in cash and cash equivalents of $35.5 million primarily due to cash flow from operations.

(cid:129) An increase in accounts receivable, trade of $7.4 million due to the timing of collection of payments.

(cid:129) An increase in accounts payable to The Coca-Cola Company of $23.7 million primarily due to timing of

payments.

(cid:129) A decrease in accounts payable, trade of $8.9 million primarily due to the timing of payments.

Debt and capital lease obligations were $669.1 million as of December 28, 2008 compared to $679.1 million as
of December 30, 2007. Debt and capital lease obligations as of December 28, 2008 and December 30, 2007 included
$77.6 million and $80.2 million, respectively, of capital lease obligations related primarily to Company facilities.

42

The Company recorded a minimum pension liability adjustment of $5.4 million, net of tax, as of December 31,
2006 as a result of the plan curtailment discussed in Note 17 to the consolidated financial statements. The Company
adopted the provisions of SFAS No. 158 at the end of 2006. Pension and postretirement liabilities were adjusted to
reflect the excess of the projected benefit obligation (pension) and the accumulated postretirement benefit
obligation (postretirement medical) over available plan assets. The total SFAS No. 158 adjustment to increase
benefit liabilities was $2.6 million, net of tax, with a corresponding adjustment to other comprehensive loss. The
Company increased the pension liability by $73.1 million with a corresponding increase in other comprehensive
loss, net of tax, in 2008 primarily as a result of the decrease in the value of the pension plan assets during 2008.
Contributions to the Company’s pension plans were $.2 million in 2008. There were no contributions to the
Company’s pension plans in 2007. The Company anticipates that contributions to the principal Company-sponsored
pension plan in 2009 will be in the range of $8 million to $12 million.

Liquidity and Capital Resources

Capital Resources

The Company’s sources of capital include cash flow from operations, available credit facilities and the
issuance of debt and equity securities. Management believes the Company has sufficient financial resources
available to finance its business plan, meet its working capital requirements and maintain an appropriate level of
capital spending. The amount and frequency of future dividends will be determined by the Company’s Board of
Directors in light of the earnings and financial condition of the Company at such time, and no assurance can be given
that dividends will be declared in the future.

As of December 28, 2008, the Company had $200 million available under its $200 million facility to meet its
cash requirements. The $200 million facility contains two financial covenants: a fixed charge coverage ratio of
greater than 1.5:1 and a debt to operating cash flow ratio of less than 6:1, each as defined in the credit agreement.
The Company is currently in compliance with these covenants. To the extent the Company finances the debt
maturities in May 2009 and July 2009 with borrowing under the $200 million facility, the Company believes it will
continue to be in compliance with these financial covenants.

As mentioned above, the Company has debt maturities of $119.3 million in May 2009 and $57.4 million in July
2009. The Company anticipates using cash flow generated from operations, its $200 million facility and potentially
other sources, including bank borrowings or issuance of debentures or equity securities, to repay or refinance these
debt maturities. The Company currently has, and anticipates it will continue to have, capacity under its $200 million
facility and cash on hand to repay or refinance these debt maturities in the event other financing sources are not
available. The Company currently believes that all of the banks participating in the Company’s $200 million facility
have the ability to and will meet any funding requests from the Company.

The Company has obtained the majority of its long-term financing, other than capital leases, from public
markets. As of December 28, 2008, $591.5 million of the Company’s total outstanding balance of debt and capital
lease obligations of $669.1 million was financed through publicly offered debt. The Company had capital lease
obligations of $77.6 million as of December 28, 2008. There were no amounts outstanding on the $200 million
facility as of December 28, 2008.

Cash Sources and Uses

The primary sources of cash for the Company has been cash provided by operating activities, investing
activities and financing activities. The primary uses of cash have been for capital expenditures, the payment of debt
and capital lease obligations, dividend payments and income tax payments.

43

A summary of cash activity for 2008 and 2007 follows:

In millions

Fiscal Year

2008

2007

Cash sources
Cash provided by operating activities (excluding income tax payments) . . . . . . . .
Proceeds from the termination of interest rate swap agreements . . . . . . . . . . . . . .
Proceeds from the sale of property, plant and equipment . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$103.6
5.1
4.2
—

$116.9
—
8.6
.1

Total cash sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$112.9

$125.6

Cash uses
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in plastic bottle manufacturing cooperative . . . . . . . . . . . . . . . . . . . . .
Investment in distribution agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of debt and capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 47.9
1.0
2.3
10.0
7.0
9.1
.1

$ 48.2
3.4
—
95.1
21.4
9.1
.4

Total cash uses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 77.4

$177.6

Increase (decrease) in cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 35.5

$ (52.0)

Based on current projections, which include a number of assumptions such as the Company’s pre-tax earnings,
the Company anticipates its cash requirements for income taxes will be between $11 million and $16 million in
2009.

Investing Activities

Additions to property, plant and equipment during 2008 were $47.9 million compared to $48.2 million in 2007.
Capital expenditures during 2008 were funded with cash flows from operations and borrowings from the
Company’s revolving credit facility. The Company anticipates that additions to property, plant and equipment
in 2009 will be in the range of $45 million to $60 million. Leasing is used for certain capital additions when
considered cost effective relative to other sources of capital. The Company currently leases its corporate head-
quarters, two production facilities and several sales distribution facilities and administrative facilities.

Financing Activities

On March 8, 2007, the Company entered into a $200 million facility replacing its $100 million facility. The
$200 million facility matures in March 2012 and includes an option to extend the term for an additional year at the
discretion of the participating banks. The $200 million facility bears interest at a floating base rate or a floating rate
of LIBOR plus an interest rate spread of .35%, dependent on the length of the term of the borrowing. In addition, the
Company must pay an annual facility fee of .10% of the lenders’ aggregate commitments under the facility. Both the
interest rate spread and the facility fee are determined from a commonly-used pricing grid based on the Company’s
long-term senior unsecured debt rating. The $200 million facility contains two financial covenants: a fixed charge
coverage ratio of greater than 1.5:1 and a debt to operating cash flow ratio of less than 6:1, each as defined in the
credit agreement. On August 25, 2008, the Company entered into an amendment to the $200 million facility. The
amendment clarified that charges incurred by the Company resulting from the Company’s withdrawal from the
Central States would be excluded from the calculations of the financial covenants to the extent they are recognized
before March 29, 2009 and do not exceed $15 million. See Note 17 of the consolidated financial statements for
additional details on the withdrawal. The Company is currently in compliance with these covenants. There were no
amounts outstanding under the $200 million facility at December 28, 2008 and December 30, 2007.

The Company had borrowed periodically under uncommitted lines of credit. These uncommitted lines of
credit were made available at the discretion of participating banks at rates negotiated at the time of borrowing. The

44

uncommitted lines of credit were temporarily terminated by the participating banks in late fall of 2008. In January
2009, one of the participating banks reinstated their uncommitted line of credit for $65 million. On December 30,
2007, $7.4 million was outstanding under uncommitted lines of credit.

The Company filed a $300 million shelf registration for debt and equity securities in November 2008. The
Company currently has the full $300 million available for use under this shelf registration which, subject to the
Company’s ability to consummate a transaction on acceptable terms, could be used for long-term financing or
refinancing of debt maturities.

All of the outstanding debt has been issued by the Company with none having been issued by any of the
Company’s subsidiaries. There are no guarantees of the Company’s debt. The Company or its subsidiaries have
entered into four capital leases.

At December 28, 2008, the Company’s credit ratings were as follows:

Long-Term Debt

Standard & Poor’s. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Moody’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

BBB
Baa2

The Company’s credit ratings are reviewed periodically by the respective rating agencies. Changes in the
Company’s operating results or financial position could result in changes in the Company’s credit ratings. Lower
credit ratings could result in higher borrowing costs for the Company. There were no changes in these credit ratings
from the prior year.

The Company’s public debt is not subject to financial covenants but does limit the incurrence of certain liens

and encumbrances as well as indebtedness by the Company’s subsidiaries in excess of certain amounts.

Off-Balance Sheet Arrangements

The Company is a member of two manufacturing cooperatives and has guaranteed $39.9 million of debt and
related lease obligations for these entities as of December 28, 2008. In addition, the Company has an equity
ownership in each of the entities. The members of both cooperatives consist solely of Coca-Cola bottlers. The
Company does not anticipate either of these cooperatives will fail to fulfill their commitments. The Company
further believes each of these cooperatives has sufficient assets, including production equipment, facilities and
working capital, and the ability to adjust selling prices of their products to adequately mitigate the risk of material
loss from the Company’s guarantees. As of December 28, 2008, the Company’s maximum exposure, if the entities
borrowed up to their borrowing capacity, would have been $65.6 million including the Company’s equity interest.
See Note 13 of the consolidated financial statements for additional information about these entities.

45

Aggregate Contractual Obligations

The following table summarizes the Company’s contractual obligations and commercial commitments as of

December 28, 2008:

In thousands

Total

2009

2010-2011

2012-2013

2014 and
Thereafter

Payments Due by Period

Contractual obligations:

Total debt, net of interest . . . . . . . $ 591,450
Capital lease obligations, net of

interest . . . . . . . . . . . . . . . . . .

77,614

$176,693

$

— $150,000

$264,757

2,781

6,153

7,043

61,637

Estimated interest on debt and

capital lease obligations(1) . . . .
Purchase obligations(2) . . . . . . . .
Other long-term liabilities(3) . . . .
Operating leases . . . . . . . . . . . . .
Long-term contractual

arrangements(4) . . . . . . . . . . . .
Postretirement obligations . . . . . .
Purchase orders(5) . . . . . . . . . . . .

253,505
507,298
109,595
16,259

26,960
36,832
32,093

32,602
93,655
7,478
3,258

7,007
2,291
32,093

55,512
187,310
14,532
4,257

11,647
4,811
—

47,359
187,310
13,807
2,281

7,607
5,200
—

118,032
39,023
73,778
6,463

699
24,530
—

Total contractual obligations . . . . . . $1,651,606

$357,858

$284,222

$420,607

$588,919

(1) Includes interest payments based on contractual terms and current interest rates for variable rate debt.

(2) Represents an estimate of the Company’s obligation to purchase 17.5 million cases of finished product on an

annual basis through May 2014 from South Atlantic Canners, a manufacturing cooperative.

(3) Includes obligations under executive benefit plans, unrecognized income tax benefits, the liability to exit from a

multi-employer pension plan and other long-term liabilities.

(4) Includes contractual arrangements with certain prestige properties, athletic venues and other locations, and

other long-term marketing commitments.

(5) Purchase orders include commitments in which a written purchase order has been issued to a vendor, but the

goods have not been received or the services performed.

The Company has $10.5 million of unrecognized income tax benefits including accrued interest as of
December 28, 2008 (included in other long-term liabilities in the above table) of which $9.4 million would affect the
Company’s effective tax rate if recognized. It is expected that the amount of unrecognized tax benefits may change
in the next 12 months. During this period, it is reasonably possible that tax audits could reduce unrecognized tax
benefits. The Company cannot reasonably estimate the change in the amount of unrecognized tax benefits until
further information is made available during the progress of the audits. See Note 14 of the consolidated financial
statements for additional information.

The Company is a member of Southeastern Container, a plastic bottle manufacturing cooperative, from which
the Company is obligated to purchase at least 80% of its requirements of plastic bottles for certain designated
territories. This obligation is not included in the Company’s table of contractual obligations and commercial
commitments since there are no minimum purchase requirements.

As of December 28, 2008, the Company has $19.3 million of standby letters of credit, primarily related to its
property and casualty insurance programs. See Note 13 of the consolidated financial statements for additional
information related to commercial commitments, guarantees, legal and tax matters.

The Company contributed $.2 million to one of its Company-sponsored pension plans in 2008. The Company
anticipates that it will be required to make contributions to its two Company-sponsored pension plans in 2009.
Based on information currently available, the Company estimates cash contributions in 2009 will be in the range of
$8 million to $12 million. Postretirement medical care payments are expected to be approximately $2.3 million in
2009. See Note 17 to the consolidated financial statements for additional information related to pension and
postretirement obligations.

46

Hedging Activities

Interest Rate Hedging

The Company periodically uses interest rate hedging products to mitigate risk from interest rate fluctuations.
The Company has historically altered its fixed/floating rate mix based upon anticipated cash flows from operations
relative to the Company’s debt level and the potential impact of changes in interest rates on the Company’s overall
financial condition. Sensitivity analyses are performed to review the impact on the Company’s financial position
and coverage of various interest rate movements. The Company does not use derivative financial instruments for
trading purposes nor does it use leveraged financial instruments.

In September 2008, the Company terminated six interest rate swap agreements with a notional amount of
$225 million it had outstanding. The Company received $6.2 million in cash proceeds including $1.1 million for
previously accrued interest receivable. After accounting for the previously accrued interest receivable, the
Company will amortize a gain of $5.1 million over the remaining term of the underlying debt.

During 2008, 2007 and 2006, interest expense was reduced by $2.2 million, $1.7 million and $1.7 million,
respectively, due to amortization of the deferred gains on previously terminated interest rate swap agreements and
forward interest rate agreements. Interest expense will be reduced by the amortization of these deferred gains in
2009 through 2013 as follows: $2.1 million, $1.2 million, $1.3 million, $1.2 million and $.6 million, respectively.

The Company’s interest rate derivative contracts were with several different financial institutions to minimize
the concentration of credit risk. The Company had master agreements with the counterparties to its derivative
financial agreements that provide for net settlement of derivative transactions.

The weighted average interest rate of the Company’s debt and capital lease obligations after taking into
account all of the interest rate hedging activities was 5.9% as of December 28, 2008 compared to 6.2% as of
December 30, 2007. The Company’s overall weighted average interest rate on its debt and capital lease obligations,
decreased to 5.7% in 2008 from 6.7% in 2007. Approximately 6.3% of the Company’s debt and capital lease
obligations of $669.1 million as of December 28, 2008 was maintained on a floating rate basis and was subject to
changes in short-term interest rates.

Assuming no changes in the Company’s capital structure, if market interest rates average 1% higher for the
next twelve months than the interest rates as of December 28, 2008, interest expense for the next twelve months
would increase by approximately $.4 million. This amount is determined by calculating the effect of a hypothetical
interest rate increase of 1% on outstanding floating rate debt and capital lease obligations as of December 28, 2008.
This calculated, hypothetical increase in interest expense for the following twelve months may be different from the
actual increase in interest expense from a 1% increase in interest rates due to varying interest rate reset dates on the
Company’s floating rate debt.

Fuel Hedging

During the first quarter of 2007, the Company began using derivative instruments to hedge the majority of the
Company’s vehicle fuel purchases. These derivative instruments relate to diesel fuel and unleaded gasoline used in
the Company’s delivery fleet. Derivative instruments used include puts, calls and caps which effectively establish a
limit on the Company’s price of fuel within periods covered by the instruments. The Company pays a fee for these
instruments which is amortized over the corresponding period of the instrument. The Company accounts for its fuel
hedges on a mark-to-market basis with any expense or income reflected as an adjustment of fuel costs.

The net impact of the fuel hedges was to increase fuel costs by $.8 million in 2008 and decrease fuel costs by

$.9 million in 2007.

In October 2008, the Company entered into derivative contracts to hedge the majority of its diesel fuel
purchases for 2009 establishing an upper and lower limit on the Company’s price of diesel fuel. During the fourth
quarter of 2008, the Company recorded a pre-tax mark-to-market loss of $2.0 million related to these 2009
contracts.

47

In February 2009, the Company entered into derivative contracts to hedge the majority of its diesel purchases

for 2010 establishing an upper limit to the Company’s price of diesel fuel.

CAUTIONARY INFORMATION REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K, as well as information included in future filings by the Company with the
Securities and Exchange Commission and information contained in written material, press releases and oral
statements issued by or on behalf of the Company, contains, or may contain, forward-looking management
comments and other statements that reflect management’s current outlook for future periods. These statements
include, among others, statements relating to:

(cid:129) the Company’s belief that other parties to certain contractual arrangements will perform their obligations;

(cid:129) potential marketing funding support from The Coca-Cola Company and other beverage companies;

(cid:129) the Company’s belief that the risk of loss with respect to funds deposited with banks is minimal;

(cid:129) the Company’s belief that disposition of certain claims and legal proceedings will not have a material
adverse effect on its financial condition, cash flows or results of operations and that no material amount of
loss in excess of recorded amounts is reasonably possible;

(cid:129) management’s belief that the Company has adequately provided for any ultimate amounts that are likely to

result from tax audits;

(cid:129) management’s belief that the Company has sufficient resources available to finance its business plan, meet

its working capital requirements and maintain an appropriate level of capital spending;

(cid:129) the Company’s belief that the cooperatives whose debt and lease obligations the Company guarantees have
sufficient assets and the ability to adjust selling prices of their products to adequately mitigate the risk of
material loss and that the cooperatives will perform their obligations under their debt and lease agreements;

(cid:129) the Company’s ability to issue $300 million of securities under acceptable terms under its shelf registration

statement;

(cid:129) the Company’s belief that certain franchise rights are perpetual or will be renewed upon expiration;

(cid:129) the Company’s key priorities which are revenue management, product innovation and beverage portfolio

expansion, distribution cost management and productivity;

(cid:129) the Company’s expectation that new product introductions, packaging changes and sales promotions will

continue to require substantial expenditures;

(cid:129) the Company’s belief that there is substantial and effective competition in each of the exclusive geographic
territories in the United States in which it operates for the purposes of the United States Soft Drink Interbrand
Competition Act;

(cid:129) the Company’s hypothetical calculation of the impact of a 1% increase in interest rates on outstanding
floating rate debt and capital lease obligations for the next twelve months as of December 28, 2008;

(cid:129) the Company’s belief that it may market and sell nationally certain products it has developed and owns;

(cid:129) the Company’s belief that cash requirements for income taxes will be in the range of $11 million to

$16 million in 2009;

(cid:129) the Company’s anticipation that pension expense related to the two Company-sponsored pension plans is

estimated to be approximately $11.5 million in 2009;

(cid:129) the Company’s anticipation that the suspension of the Retirement Saving Plan (401(k) plan) will reduce

benefit costs by approximately $7 million in 2009;

(cid:129) the Company’s belief that cash contributions in 2009 to its two Company-sponsored pension plans will be in

the range of $8 million to $12 million;

(cid:129) the Company’s belief that postretirement benefit payments are expected to be approximately $2.3 million in

2009;

48

(cid:129) the Company’s expectation that additions to property, plant and equipment in 2009 will be in the range of

$45 million to $60 million;

(cid:129) the Company’s belief that compliance with environmental laws will not have a material adverse effect on its

capital expenditures, earnings or competitive position;

(cid:129) the Company’s belief that the demand for sugar sparkling beverages (other than energy products) may

continue to decline;

(cid:129) the Company’s expectation that its overall bottle/can revenue will be primarily dependent upon continued
growth in diet sparkling products, sports drinks, enhanced water and energy products, the introduction of
new products and the pricing of brands and packages within channels;

(cid:129) the Company’s belief that the majority of its deferred tax assets will be realized;

(cid:129) the Company’s intention to renew substantially all the Allied Beverage Agreements and Still Beverage

Agreements as they expire;

(cid:129) the Company’s beliefs and estimates regarding the impact of the adoption of certain new accounting

pronouncements;

(cid:129) the Company’s belief that innovation of new brands and packages will continue to be critical to the

Company’s overall revenue;

(cid:129) the Company’s beliefs that the growth prospects of Company-owned or exclusive licensed brands appear

promising and the cost of developing, marketing and distributing these brands may be significant;

(cid:129) the Company’s expectation that unrecognized tax benefits may be reduced over the next 12 months as a

result of tax audits;

(cid:129) the Company’s expectation that it will use cash flow generated from operations, its $200 million facility and
potentially other sources, including bank borrowings or issuance of debentures or equity securities, to repay
or refinance debentures maturing in May 2009 and July 2009;

(cid:129) the Company’s belief that all of the banks participating in the Company’s $200 million facility have the

ability to and will meet any funding requests from the Company;

(cid:129) the Company’s belief that the reorganization of its operating units and support services and its workforce
reduction plan was completed by the end of 2008, that the majority of cash expenditures were incurred in
2008 and the Company’s anticipation of substantial annual savings from the plan;

(cid:129) the Company’s belief that it is competitive in its territories with respect to the principal methods of

competition in the nonalcoholic beverage industry; and

(cid:129) the Company’s estimate that a 10% increase in the market price of certain commodities over the current
market prices would cumulatively increase costs during the next 12 months by approximately $22 million
assuming flat volume.

These statements and expectations are based on currently available competitive, financial and economic data
along with the Company’s operating plans, and are subject to future events and uncertainties that could cause
anticipated events not to occur or actual results to differ materially from historical or anticipated results. Factors that
could impact those differences or adversely affect future periods include, but are not limited to, the factors set forth
under Item 1A. — Risk Factors.

Caution should be taken not to place undue reliance on the Company’s forward-looking statements, which
reflect the expectations of management of the Company only as of the time such statements are made. The
Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result
of new information, future events or otherwise.

49

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

The Company is exposed to certain market risks that arise in the ordinary course of business. The Company
may enter into derivative financial instrument transactions to manage or reduce market risk. The Company does not
enter into derivative financial instrument transactions for trading purposes. A discussion of the Company’s primary
market risk exposure and interest rate risk is presented below.

Debt and Derivative Financial Instruments

The Company is subject to interest rate risk on its fixed and floating rate debt. The Company periodically uses
interest rate hedging products to modify risk from interest rate fluctuations. The Company has historically altered
its fixed/floating rate mix based upon anticipated cash flows from operations relative to the Company’s overall
financial condition. Sensitivity analyses are performed to review the impact on the Company’s financial position
and coverage of various interest rate movements. The counterparties to these interest rate hedging arrangements are
major financial institutions with which the Company also has other financial relationships. The Company did not
have any interest rate hedging products as of December 28, 2008. The Company generally maintains between 40%
and 60% of total borrowings at variable interest rates after taking into account all of the interest rate hedging
activities. While this is the target range for the percentage of total borrowings at variable interest rates, the financial
position of the Company and market conditions may result in strategies outside of this range at certain points in
time. Approximately 6.3% of the Company’s debt and capital lease obligations of $669.1 million as of December 28,
2008 was subject to changes in short-term interest rates.

As it relates to the Company’s variable rate debt and variable rate leases, assuming no changes in the
Company’s financial structure, if market interest rates average 1% more over the next twelve months than the
interest rates as of December 28, 2008, interest expense for the next twelve months would increase by approx-
imately $.4 million. This amount was determined by calculating the effect of the hypothetical interest rate on our
variable rate debt and variable rate leases. This calculated, hypothetical increase in interest expense for the
following twelve months may be different from the actual increase in interest expense from a 1% increase in interest
rates due to varying interest rate reset dates on the Company’s floating rate debt.

Raw Material and Commodity Prices

The Company is also subject to commodity price risk arising from price movements for certain other
commodities included as part of its raw materials. The Company manages this commodity price risk in some cases
by entering into contracts with adjustable prices. The Company has not historically used derivative commodity
instruments in the management of this risk. The Company estimates that a 10% increase in the market prices of
these commodities over the current market prices would cumulatively increase costs during the next 12 months by
approximately $22 million assuming flat volume.

The Company uses derivative instruments to hedge the majority of the Company’s vehicle fuel purchases.
These derivative instruments relate to diesel fuel and unleaded gasoline used in the Company’s delivery fleet.
Instruments used include puts, calls and caps which effectively establish a limit on the Company’s price of fuel
within periods covered by the instruments. The Company pays a fee for these instruments which is amortized over
the corresponding period of the instrument. The Company accounts for its fuel hedges on a mark-to-market basis
with any expense or income reflected as an adjustment of fuel costs.

Effect of Changing Prices

The principal effect of inflation on the Company’s operating results is to increase costs. The Company may
raise selling prices to offset these cost increases; however, the resulting impact on retail prices may reduce volumes
purchased by consumers.

50

Item 8. Financial Statements and Supplementary Data

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED STATEMENTS OF OPERATIONS

In thousands (except per share data)

2008

Fiscal Year
2007

2006

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,463,615
848,409

$1,435,999
814,865

$1,431,005
808,426

Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, delivery and administrative expenses. . . . . . . . . . . . . . . . . .

615,206
555,728

621,134
539,251

622,579
537,915

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minority interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

59,478

39,601
2,392

17,485
8,394

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

9,091

Basic net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

.99

81,883

47,641
2,003

32,239
12,383

19,856

2.18

84,664

50,286
3,218

31,160
7,917

23,243

2.55

$

$

$

$

Weighted average number of Common Stock shares

outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,644

6,644

6,643

Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

.99

$

2.18

$

2.55

Weighted average number of Class B Common Stock shares

outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,500

2,480

2,460

Diluted net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

.99

$

2.17

$

2.55

Weighted average number of Common Stock shares

outstanding — assuming dilution . . . . . . . . . . . . . . . . . . . . . . .

9,160

9,141

9,120

Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

.99

$

2.17

$

2.54

Weighted average number of Class B Common Stock shares

outstanding — assuming dilution . . . . . . . . . . . . . . . . . . . . . . .

2,516

2,497

2,477

See Accompanying Notes to Consolidated Financial Statements.

51

Dec. 28,
2008

Dec. 30,
2007

45,407

$

9,871

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED BALANCE SHEETS

In thousands (except share data)

ASSETS

Current assets:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Accounts receivable, trade, less allowance for doubtful accounts of $1,188 and

$1,137, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable from The Coca-Cola Company . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

99,849
3,454
12,990
65,497
21,121

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

248,318

Property, plant and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leased property under capital leases, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Franchise rights, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other identifiable intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

338,156
66,730
33,937
520,672
102,049
5,910

92,499
3,800
7,867
63,534
20,758

198,329

359,930
70,862
35,655
520,672
102,049
4,302

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,315,772

$1,291,799

See Accompanying Notes to Consolidated Financial Statements.

52

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED BALANCE SHEETS

Dec. 28,
2008

Dec. 30,
2007

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:
Current portion of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 176,693
Current portion of obligations under capital leases . . . . . . . . . . . . . . . . . . . . . . . . .
2,781
42,383
Accounts payable, trade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
35,311
Accounts payable to The Coca-Cola Company . . . . . . . . . . . . . . . . . . . . . . . . . . .
57,504
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23,285
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,139
Accrued interest payable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension and postretirement benefit obligations . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Obligations under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and Contingencies (Note 13)
Minority interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity:
Convertible Preferred Stock, $100.00 par value:

Authorized-50,000 shares; Issued-None

Nonconvertible Preferred Stock, $100.00 par value:

Authorized-50,000 shares; Issued-None

Preferred Stock, $.01 par value:

Authorized-20,000,000 shares; Issued-None

Common Stock, $1.00 par value:

7,400
2,602
51,323
11,597
54,511
23,447
8,417

159,297
168,540
32,758
93,632
77,613
591,450

346,096
139,338
107,005
107,037
74,833
414,757

1,189,066

1,123,290

50,397

48,005

Authorized-30,000,000 shares; Issued-9,706,051 shares . . . . . . . . . . . . . . . . . . .

9,706

9,706

Class B Common Stock, $1.00 par value:

Authorized-10,000,000 shares; Issued-3,127,766 and 3,107,766 shares,

respectively. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,127

3,107

Class C Common Stock, $1.00 par value:

Authorized-20,000,000 shares; Issued-None

Capital in excess of par value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less-Treasury stock, at cost:

Common Stock-3,062,374 shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock-628,114 shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

103,582
79,021
(57,873)
137,563

60,845
409

76,309

102,469
79,227
(12,751)
181,758

60,845
409

120,504

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,315,772

$1,291,799

See Accompanying Notes to Consolidated Financial Statements.

53

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED STATEMENTS OF CASH FLOWS

In thousands

2008

Fiscal Year
2007

2006

Cash Flows from Operating Activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 9,091
Adjustments to reconcile net income to net cash provided by operating

$ 19,856

$ 23,243

activities:
Depreciation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Losses on sale of property, plant and equipment . . . . . . . . . . . . . . . . .
Provision for liabilities to exit multi-employer pension plan . . . . . . . . .
Amortization of debt costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred gains related to terminated interest rate

agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minority interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decrease in current assets less current liabilities . . . . . . . . . . . . . . . . .
Decrease in other noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase (decrease) in other noncurrent liabilities . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . .
Cash Flows from Investing Activities
Additions to property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the sale of property, plant and equipment . . . . . . . . . . . . .
Investment in plastic bottle manufacturing cooperative . . . . . . . . . . . . . .
Investment in distribution agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash Flows from Financing Activities
Payment of current portion of long-term debt . . . . . . . . . . . . . . . . . . . . .
Proceeds (payment) of lines of credit, net . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock-based compensation . . . . . . . . . . . . . . . . .
Principal payments on capital lease obligations . . . . . . . . . . . . . . . . . . . .
Proceeds from termination of interest rate swap agreements. . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

67,572
701
559
159
14,012
2,449
1,130

(2,160)
2,392
5,912
627
(5,635)
(180)
87,538

96,629

(47,866)
4,231
(968)
(2,309)
—

(46,912)

67,881
445
(4,165)
445
—
2,678
1,171

(1,698)
2,003
1,947
1,058
3,854
23
75,642

95,498

(48,226)
8,566
(3,377)
—
—

(43,037)

— (100,000)
7,400
(9,124)
173
(2,435)
—
(427)

(7,400)
(9,144)
3
(2,602)
5,142
(180)

67,334
550
(7,030)
1,340
—
2,638
929

(1,689)
3,218
5,863
3,585
2,736
180
79,654

102,897

(63,179)
2,454
(2,338)
—
(243)

(63,306)

(39)
(6,500)
(9,103)
—
(1,696)
—
(38)

Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net increase (decrease) in cash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9,871
Cash at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 45,407

(14,181)
35,536

Significant non-cash investing and financing activities

Issuance of Class B Common Stock in connection with stock award . . $ 1,171
—
Capital lease obligations incurred . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(104,413)
(51,952)

(17,376)
22,215

$

$

61,823
9,871

39,608
$ 61,823

929
5,144

$

860
—

See Accompanying Notes to Consolidated Financial Statements.

54

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

In thousands

Balance on January 1, 2006 . . . . .
Comprehensive income:
Net income . . . . . . . . . . . . . . . . .
Net change in minimum pension

liability adjustment, net of tax . .
Total comprehensive income . . . .
Adjustment to initially apply

SFAS No. 158, net of tax . . . . .

Cash dividends paid

Common ($1.00 per share) . . . .
Class B Common ($1.00 per

share) . . . . . . . . . . . . . . . . . .

Issuance of 20,000 shares of

Class B Common Stock . . . . . .
Stock compensation expense . . . . .
Balance on December 31, 2006 . . .

Comprehensive income:
Net income . . . . . . . . . . . . . . . . .
Foreign currency translation

adjustments, net of tax . . . . . . .
Pension and postretirement benefit
adjustment, net of tax . . . . . . . .
Total comprehensive income . . . .
Cash dividends paid

Common ($1.00 per share) . . . .
Class B Common ($1.00 per

share) . . . . . . . . . . . . . . . . . .

Issuance of 20,000 shares of

Class B Common Stock . . . . . .
Stock compensation expense . . . . .
Conversion of Class B Common

Stock into Common Stock. . . . .
Balance on December 30, 2007 . . .

Comprehensive income:
Net income . . . . . . . . . . . . . . . . .
Foreign currency translation

adjustments, net of tax . . . . . . .
Pension and postretirement benefit
adjustment, net of tax . . . . . . . .
Total comprehensive income . . . .
Adjustment to change

measurement date for
SFAS No. 158, net of tax . . . . .

Cash dividends paid

Common ($1.00 per share) . . . .
Class B Common ($1.00 per

share) . . . . . . . . . . . . . . . . . .

Issuance of 20,000 shares of

Class B Common Stock . . . . . .
Stock compensation expense . . . . .
Balance on December 28, 2008 . . .

Common
Stock

Class B
Common
Stock

Capital in
Excess of
Par Value

Retained
Earnings

Accumulated
Other
Comprehensive
Loss

Treasury
Stock

Total

$9,705

$3,068

$ 99,376

$54,355

$(30,116)

$(61,254) $ 75,134

5,442

(2,552)

23,243

(6,643)

(2,460)

23,243

5,442
28,685

(2,552)

(6,643)

(2,460)

20

$9,705

$3,088

840
929
$101,145

$68,495

$(27,226)

860
929
$(61,254) $ 93,953

23

14,452

19,856

(6,644)

(2,480)

20

(20)
1,344

19,856

23

14,452
34,331

(6,644)

(2,480)

—
1,344

1
$9,706

(1)
$3,107

$102,469

$79,227

$(12,751)

—
$(61,254) $120,504

9,091

(9)

(44,999)

(153)

(114)

(6,644)

(2,500)

9,091

(9)

(44,999)
(35,917)

(267)

(6,644)

(2,500)

20

$9,706

$3,127

(20)
1,133
$103,582

$79,021

$(57,873)

—
1,133
$(61,254) $ 76,309

See Accompanying Notes to Consolidated Financial Statements

55

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Significant Accounting Policies

Coca-Cola Bottling Co. Consolidated (the “Company”) produces, markets and distributes nonalcoholic
beverages, primarily products of The Coca-Cola Company. The Company operates principally in the southeastern
region of the United States and has one reportable segment.

The consolidated financial statements include the accounts of the Company and its majority owned subsid-

iaries. All significant intercompany accounts and transactions have been eliminated.

The preparation of consolidated financial statements in conformity with accounting principles generally
accepted in the United States requires management to make estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the reporting period. Actual results could
differ from those estimates.

The fiscal years presented are the 52-week periods ended December 28, 2008, December 30, 2007 and

December 31, 2006. The Company’s fiscal year ends on the Sunday closest to December 31 of each year.

Certain prior year amounts have been reclassified to conform to current classifications.

The Company’s significant accounting policies are as follows:

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand, cash in banks and cash equivalents, which are highly liquid
debt instruments with maturities of less than 90 days. The Company maintains cash deposits with major banks
which from time to time may exceed federally insured limits. The Company periodically assesses the financial
condition of the institutions and believes that the risk of any loss is minimal.

Credit Risk of Trade Accounts Receivable

The Company sells its products to supermarkets, convenience stores and other customers and extends credit,
generally without requiring collateral, based on an ongoing evaluation of the customer’s business prospects and
financial condition. The Company’s trade accounts receivable are typically collected within approximately 30 days
from the date of sale. The Company monitors its exposure to losses on trade accounts receivable and maintains an
allowance for potential losses or adjustments. Past due trade accounts receivable balances are written off when the
Company’s collection efforts have been unsuccessful in collecting the amount due.

Inventories

Inventories are stated at the lower of cost or market. Cost is determined on the first-in, first-out method for
finished products and manufacturing materials and on the average cost method for plastic shells, plastic pallets and
other inventories.

Property, Plant and Equipment

Property, plant and equipment are recorded at cost and depreciated using the straight-line method over the
estimated useful lives of the assets. Leasehold improvements on operating leases are depreciated over the shorter of
the estimated useful lives or the term of the lease, including renewal options the Company determines are
reasonably assured. Additions and major replacements or betterments are added to the assets at cost. Maintenance
and repair costs and minor replacements are charged to expense when incurred. When assets are replaced or
otherwise disposed, the cost and accumulated depreciation are removed from the accounts and the gains or losses, if
any, are reflected in the statement of operations. Gains or losses on the disposal of manufacturing equipment and
manufacturing facilities are included in cost of sales. Gains or losses on the disposal of all other property, plant and

56

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

equipment are included in selling, delivery and administrative (“S,D&A”) expenses. Disposals of property, plant
and equipment generally occur when it is not cost effective to repair an asset.

The Company evaluates the recoverability of the carrying amount of its property, plant and equipment when
events or changes in circumstances indicate that the amount of an asset or asset group may not be recoverable. If the
Company determines that the carrying amount of an asset or asset group is not recoverable based upon the expected
undiscounted future cash flows of the asset or asset group, an impairment loss is recorded equal to the excess of the
carrying amounts over the estimated fair value of the long-lived assets.

Leased Property Under Capital Leases

Leased property under capital leases is depreciated using the straight-line method over the lease term.

Internal Use Software

The Company capitalizes costs incurred in the development or acquisition of internal use software. The
Company expenses costs incurred in the preliminary project planning stage. Costs, such as maintenance and
training, are also expensed as incurred. Capitalized costs are amortized over their estimated useful lives using the
straight-line method. Amortization expense, which is included in depreciation expense, for internal-use software
was $6.3 million, $5.6 million and $5.1 million in 2008, 2007 and 2006, respectively.

Franchise Rights and Goodwill

Under the provisions of Statement of Financial Accounting Standards No. 141, “Business Combinations,” and
Statement of Financial Accounting Standards No. 142, “Goodwill and Other Intangible Assets,” all business
combinations are accounted for using the purchase method and goodwill and intangible assets with indefinite useful
lives are not amortized but instead are tested for impairment annually, or more frequently if facts and circumstances
indicate such assets may be impaired. The only intangible assets the Company classifies as indefinite lived are
franchise rights and goodwill. The Company performs its annual impairment test as of the first day of the fourth
quarter of each year.

For the annual impairment analysis of franchise rights, the fair value of the Company’s acquired franchise
rights is estimated using a discounted cash flows approach. This approach involves a projection of future cash flows,
attributable to the franchise rights and discounting those estimated cash flows using an appropriate discount rate.
The estimated fair value is compared to the carrying value on an aggregated basis.

The Company has determined that it has one reporting unit for the Company as a whole for purposes of
assessing goodwill for potential impairment. For the annual impairment analysis of goodwill, the Company
develops an estimated fair value for the reporting unit using an average of three different approaches:

(cid:129) market value, using the Company’s stock price plus outstanding debt;

(cid:129) discounted cash flow analysis; and

(cid:129) multiple of earnings before interest, taxes, depreciation and amortization based upon relevant industry data.

The estimated fair value of the reporting unit is then compared to its carrying amount including goodwill. If the
estimated fair value exceeds the carrying amount, goodwill is considered not impaired, and the second step of the
impairment test is not necessary. If the carrying amount including goodwill exceeds its estimated fair value, the
second step of the impairment test is performed to measure the amount of the impairment, if any.

The Company uses its overall market capitalization as part of its estimate of fair value of the reporting unit and

in assessing the reasonableness of the Company’s internal estimates of fair value.

To the extent that actual and projected cash flows decline in the future, or if market conditions deteriorate
significantly, the Company may be required to perform an interim impairment analysis that could result in an
impairment of franchise rights and goodwill.

57

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Other Identifiable Intangible Assets

Other identifiable intangible assets primarily represent customer relationships and distribution rights and are

amortized on a straight-line basis over their estimated useful lives.

Pension and Postretirement Benefit Plans

The Company has a noncontributory pension plan covering substantially all nonunion employees and one
noncontributory pension plan covering certain union employees. Costs of the plans are charged to current
operations and consist of several components of net periodic pension cost based on various actuarial assumptions
regarding future experience of the plans. In addition, certain other union employees are covered by plans provided
by their respective union organizations and the Company expenses amounts as paid in accordance with union
agreements. The Company recognizes the cost of postretirement benefits, which consist principally of medical
benefits, during employees’ periods of active service.

Amounts recorded for benefit plans reflect estimates related to interest rates, investment returns, employee
turnover and health care costs. The discount rate assumptions used to determine the pension and postretirement
benefit obligations are based on yield rates available on double-A bonds as of each plan’s measurement date.

The Company adopted the provisions of Statement of Financial Accounting Standards No. 158, “Employers’
Accounting for Defined Pension and Other Postretirement Plans” (“SFAS No. 158”), at the end of 2006. Liabilities
for pension and postretirement liabilities were adjusted to reflect the excess of the projected benefit obligation
(pension) and the accumulated postretirement benefit obligation (postretirement medical), respectively, over plan
assets. The Company changed its measurement date for pension plans from November 30 to the Company’s year-
end. The Company changed its measurement for postretirement benefits from September 30 to the Company’s year-
end.

On February 22, 2006, the Board of Directors of the Company approved an amendment to the pension plan
covering substantially all nonunion employees to cease further accruals under the plan effective June 30, 2006. The
plan amendment was accounted for as a plan “curtailment” under Statement of Financial Accounting Standards
No. 88, “Employers’ Accounting for Settlements and Curtailments of Defined Benefit Pension Plans and for
Termination Benefits (as amended)” (“SFAS No. 88”). The curtailment resulted in a reduction of the Company’s
projected benefit obligation which was offset against the Company’s unrecognized net loss.

See Note 17 to the consolidated financial statements for additional information on the pension curtailment and

the effects of adopting SFAS No. 158.

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are
recognized for the future tax consequences attributable to operating loss and tax credit carryforwards as well as
differences between the financial statement carrying amounts of existing assets and liabilities and their respective
tax bases. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the
period that includes the enactment date.

A valuation allowance will be provided against deferred tax assets if the Company determines it is more likely

than not, such assets will not ultimately be realized.

The Company does not recognize a tax benefit unless it concludes that it is more likely than not that the benefit
will be sustained on audit by the taxing authority based solely on the technical merits of the associated tax position.
If the recognition threshold is met, the Company recognizes a tax benefit measured at the largest amount of the tax
benefit that, in the Company’s judgment, is greater than 50 percent likely to be realized. The Company records
interest and penalties related to unrecognized tax positions in income tax expense.

58

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Revenue Recognition

Revenues are recognized when finished products are delivered to customers and both title and the risks and
benefits of ownership are transferred, price is fixed and determinable, collection is reasonably assured and, in the
case of full service vending, when cash is collected from the vending machines. Appropriate provision is made for
uncollectible accounts.

The Company receives service fees from The Coca-Cola Company related to the delivery of fountain syrup
products to The Coca-Cola Company’s fountain customers. In addition, the Company receives service fees from
The Coca-Cola Company related to the repair of fountain equipment owned by The Coca-Cola Company. The fees
received from The Coca-Cola Company for the delivery of fountain syrup products to their customers and the repair
of their fountain equipment are recognized as revenue when the respective services are completed. Service revenue
represents approximately 1% of net sales.

Revenues do not include sales or other taxes collected from customers.

Marketing Programs and Sales Incentives

The Company participates in various marketing and sales programs with The Coca-Cola Company and other
beverage companies and arrangements with customers to increase the sale of its products by its customers. Among
the programs negotiated with customers are arrangements under which allowances can be earned for attaining
agreed-upon sales levels and/or for participating in specific marketing programs. Coupon programs are also
developed on a territory-specific basis. The cost of these various marketing programs and sales incentives with The
Coca-Cola Company and other beverage companies, included as deductions to net sales, totaled $49.4 million,
$44.9 million and $47.2 million in 2008, 2007 and 2006, respectively.

Marketing Funding Support

The Company receives marketing funding support payments in cash from The Coca-Cola Company and other
beverage companies. Payments to the Company for marketing programs to promote the sale of bottle/can volume
and fountain syrup volume are recognized in earnings primarily on a per unit basis over the year as product is sold.
Payments for periodic programs are recognized in the periods for which they are earned.

Under the provisions of Emerging Issues Task Force Issue No. 02-16 “Accounting by a Customer (Including a
Reseller) for Certain Consideration Received from a Vendor,” cash consideration received by a customer from a
vendor is presumed to be a reduction of the prices of the vendor’s products or services and is, therefore, to be
accounted for as a reduction of cost of sales in the statements of operations unless those payments are specific
reimbursements of costs or payments for services. Payments the Company receives from The Coca-Cola Company
and other beverage companies for marketing funding support are classified as reductions of cost of sales.

Derivative Financial Instruments

The Company records all derivative instruments in the financial statements at fair value.

The Company uses derivative financial instruments to manage its exposure to movements in interest rates and
fuel prices. The use of these financial instruments modifies the Company’s exposure to these risks with the intent of
reducing risk over time. The Company does not use financial instruments for trading purposes, nor does it use
leveraged financial instruments. Credit risk related to the derivative financial instruments is managed by requiring
high credit standards for its counterparties and periodic settlements.

59

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Interest Rate Hedges

The Company periodically enters into derivative financial instruments. The Company has standardized

procedures for evaluating the accounting for financial instruments. These procedures include:

(cid:129) Identifying and matching of the hedging instrument and the hedged item to ensure that significant features

coincide such as maturity dates and interest reset dates;

(cid:129) Identifying the nature of the risk being hedged and the Company’s intent for undertaking the hedge;

(cid:129) Assessing the hedging instrument’s effectiveness in offsetting the exposure to changes in the hedged item’s

fair value or variability to cash flows attributable to the hedged risk;

(cid:129) Assessing evidence that, at the hedge’s inception and on an ongoing basis, it is expected that the hedging
relationship will be highly effective in achieving an offsetting change in the fair value or cash flows that are
attributable to the hedged risk; and

(cid:129) Maintaining a process to review all hedges on an ongoing basis to ensure continued qualification for hedge

accounting.

To the extent the interest rate agreements meet the specified criteria; they are accounted for as either fair value
or cash flow hedges. Changes in the fair values of designated and qualifying fair value hedges are recognized in
earnings as offsets to changes in the fair value of the related hedged liabilities. Changes in the fair value of cash flow
hedging instruments are recognized in accumulated other comprehensive income and are subsequently reclassified
to earnings as an adjustment to interest expense in the same periods the forecasted payments affect earnings.
Ineffectiveness of a cash flow hedge, defined as the amount by which the change in the value of the hedge does not
exactly offset the change in the value of the hedged item, is reflected in current results of operations.

The Company evaluates its mix of fixed and floating rate debt on an ongoing basis. Periodically, the Company
may terminate an interest rate derivative when the underlying debt remains outstanding in order to achieve its
desired fixed/floating rate mix. Upon termination of an interest rate derivative accounted for as a cash flow hedge,
amounts reflected in accumulated other comprehensive income are reclassified to earnings consistent with the
variability of the cash flows previously hedged, which is generally over the life of the related debt that was hedged.
Upon termination of an interest rate derivative accounted for as a fair value hedge, the value of the hedge as recorded
on the Company’s balance sheet is eliminated against either the cash received or cash paid for settlement and the fair
value adjustment of the related debt is amortized to earnings over the remaining life of the debt instrument as an
adjustment to interest expense.

Interest rate derivatives designated as cash flow hedges are used to hedge the variability of cash flows related to
a specific component of the Company’s long-term debt. Interest rate derivatives designated as fair value hedges are
used to hedge the fair value of a specific component of the Company’s long-term debt. If the hedged component of
long-term debt is repaid or refinanced, the Company generally terminates the related hedge due to the fact the
forecasted schedule of payments will not occur or the changes in fair value of the hedged debt will not occur and the
derivative will no longer qualify as a hedge. Any gain or loss on the termination of an interest rate derivative related
to the repayment or refinancing of long-term debt is recognized currently in the Company’s statement of operations
as an adjustment to interest expense. In the event a derivative previously accounted for as a hedge was retained and
did not qualify for hedge accounting, changes in the fair value would be recognized in the statement of operations
currently as an adjustment to interest expense.

Fuel Hedges

The Company uses derivative instruments to hedge the majority of the Company’s vehicle fuel purchases.
These derivative instruments relate to diesel fuel and unleaded gasoline used in the Company’s delivery fleet.
Instruments used include puts, calls and caps which effectively establish a limit on the Company’s price of fuel

60

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

within periods covered by the instruments. The Company pays a fee for these instruments which is amortized over
the corresponding period of the instrument. The Company accounts for its fuel hedges on a mark-to-market basis
with any expense or income reflected as an adjustment of fuel costs which are included in S,D&A expenses.

Risk Management Programs

In general, the Company is self-insured for the costs of workers’ compensation, employment practices, vehicle
accident claims and medical claims. The Company uses commercial insurance for claims as a risk reduction
strategy to minimize catastrophic losses. Losses are accrued using assumptions and procedures followed in the
insurance industry, adjusted for company-specific history and expectations.

Cost of Sales

The following expenses are included in cost of sales: raw material costs, manufacturing labor, manufacturing
overhead including depreciation expense, manufacturing warehousing costs and shipping and handling costs
related to the movement of finished goods from manufacturing locations to sales distribution centers.

Selling, Delivery and Administrative Expenses

The following expenses are included in S,D&A expenses: sales management labor costs, distribution costs
from sales distribution centers to customer locations, sales distribution center warehouse costs, depreciation
expense related to sales centers, delivery vehicles and cold drink equipment, point-of-sale expenses, advertising
expenses, cold drink equipment repair costs, amortization of intangibles and administrative support labor and
operating costs such as treasury, legal, information services, accounting, internal control services, human resources
and executive management costs.

Shipping and Handling Costs

Shipping and handling costs related to the movement of finished goods from manufacturing locations to sales
distribution centers are included in cost of sales. Shipping and handling costs related to the movement of finished
goods from sales distribution centers to customer locations are included in S,D&A expenses and were $201.6 mil-
lion, $194.9 million and $193.8 million in 2008, 2007 and 2006, respectively.

The Company recorded delivery fees in net sales of $6.7 million, $6.7 million and $3.6 million in 2008, 2007

and 2006, respectively. These fees are used to offset a portion of the Company’s delivery and handling costs.

Restricted Stock with Contingent Vesting

The Company provides its Chairman of the Board of Directors and Chief Executive Officer, J. Frank
Harrison, III, with a restricted stock award. Under the award, restricted stock is granted at a rate of 20,000 shares per
year over a ten-year period. The vesting of each annual installment is contingent upon the Company achieving at
least 80% of the overall goal achievement factor in the Company’s Annual Bonus Plan. The restricted stock award
does not entitle Mr. Harrison, III to participate in dividend or voting rights until each installment has vested and the
shares are issued.

The Company’s only share-based compensation is the restricted stock award to the Company’s Chairman of
the Board of Directors and Chief Executive Officer as described above. Each annual 20,000 share tranche has an
independent performance requirement as it is not established until the Company’s Annual Bonus Plan targets are
approved each year by the Compensation Committee of the Company’s Board of Directors. As a result, each
20,000 share tranche is considered to have its own service inception date, grant-date fair value and requisite service
period. The Company recognizes compensation expense over the requisite service period (one fiscal year) based on
the Company’s stock price at the measurement date (date approved by the Board of Directors), unless the

61

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

achievement of the performance requirement for the fiscal year is considered unlikely. See Note 16 to the
consolidated financial statements for additional information.

On March 4, 2009, the Compensation Committee determined that 20,000 shares of restricted Class B Common
Stock, $1.00 par value, vested and should be issued pursuant to a performance-based award to J. Frank Harrison, III,
in connection with his services in 2008 as Chairman of the Board of Directors and Chief Executive Officer of the
Company.

Net Income Per Share

The Company applies the two-class method for calculating and presenting net income per share. As noted in
Statement of Financial Accounting Standards No. 128, “Earnings per Share (as amended),” the two-class method is
an earnings allocation formula that determines earnings per share for each class of common stock according to
dividends declared (or accumulated) and participation rights in undistributed earnings. Under this method:

(a) Income from continuing operations (“net income”) is reduced by the amount of dividends declared in
the current period for each class of stock and by the contractual amount of dividends that must be paid
for the current period.

(b) The remaining earnings (“undistributed earnings”) are allocated to Common Stock and Class B
Common Stock to the extent that each security may share in earnings as if all of the earnings for the
period had been distributed. The total earnings allocated to each security is determined by adding
together the amount allocated for dividends and the amount allocated for a participation feature.

(c) The total earnings allocated to each security is then divided by the number of outstanding shares of
the security to which the earnings are allocated to determine the earnings per share for the security.

(d) Basic and diluted earnings per share (“EPS”) data are presented for each class of common stock.

In applying the two-class method, the Company determined that undistributed earnings should be allocated
equally on a per share basis between the Common Stock and Class B Common Stock due to the aggregate
participation rights of the Class B Common Stock (i.e., the voting and conversion rights) and the Company’s history
of paying dividends equally on a per share basis on the Common Stock and Class B Common Stock.

Under the Company’s certificate of incorporation, the Board of Directors may declare dividends on Common
Stock without declaring equal or any dividends on the Class B Common Stock. Notwithstanding this provision,
Class B Common Stock has voting and conversion rights that allow the Class B Common Stock stockholders to
participate equally on a per share basis with the Common Stock stockholders.

The Class B Common Stock is entitled to 20 votes per share and the Common Stock is entitled to one vote per
share with respect to each matter to be voted upon by the stockholders of the Company. With the exception of any matter
required by law, the holders of the Class B Common Stock and Common Stock vote together as a single class on all
matters submitted to the Company’s stockholders, including the election of the Board of Directors. As a result of this
voting structure, the holders of the Class B Common Stock control approximately 85% of the total voting power of the
stockholders of the Company and control the election of the Board of Directors. The Board of Directors has declared
and the Company has paid dividends on the Class B Common Stock and Common Stock and each class of common
stock has participated equally in all dividends declared by the Board of Directors and paid by the Company since 1994.

The Class B Common Stock conversion rights allow the Class B Common Stock to participate in dividends
equally with the Common Stock. The Class B Common Stock is convertible into Common Stock on a one-for-one
per share basis at any time at the option of the holder (i.e., via an action within the holder’s control). Accordingly,
the holders of the Class B Common Stock can participate equally in any dividends declared on the Common Stock
by exercising their conversion rights.

62

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

As a result of the Class B Common Stock’s aggregated participation rights, the Company has determined that
undistributed earnings should be allocated equally on a per share basis to the Common Stock and Class B Common
Stock under the two-class method.

Basic EPS excludes potential common shares that were dilutive and is computed by dividing net income
available for common stockholders by the weighted average number of Common and Class B Common shares
outstanding. Diluted EPS for Common Stock and Class B Common Stock gives effect to all securities representing
potential common shares that were dilutive and outstanding during the period.

2. Piedmont Coca-Cola Bottling Partnership

On July 2, 1993, the Company and The Coca-Cola Company formed Piedmont Coca-Cola Bottling Partnership
(“Piedmont”) to distribute and market nonalcoholic beverages primarily in portions of North Carolina and South
Carolina. The Company provides a portion of the soft drink products to Piedmont at cost and receives a fee for
managing the operations of Piedmont pursuant to a management agreement. These intercompany transactions are
eliminated in the consolidated financial statements.

Minority interest as of December 28, 2008, December 30, 2007 and December 31, 2006 represents the portion
of Piedmont which is owned by The Coca-Cola Company. The Coca-Cola Company’s interest in Piedmont was
22.7% in all periods reported.

3.

Inventories

Inventories were summarized as follows:

In thousands

Dec. 28,
2008

Dec. 30,
2007

Finished products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $36,418
12,620
Manufacturing materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
16,459
Plastic shells, plastic pallets and other inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$37,649
9,198
16,687

Total inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65,497

$63,534

4. Property, Plant and Equipment

The principal categories and estimated useful lives of property, plant and equipment were as follows:

In thousands

Dec. 28,
2008

Dec. 30,
2007

Estimated
Useful Lives

Land. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 12,167
109,384
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
118,934
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
176,084
Transportation equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
38,254
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
319,188
Cold drink dispensing equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
60,142
Leasehold and land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . .
59,786
Software for internal use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4,891
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total property, plant and equipment, at cost . . . . . . . . . . . . . . . . . . . . .
Less: Accumulated depreciation and amortization . . . . . . . . . . . . . . . .

898,830
560,674

$ 12,280
110,721
106,180
174,882
38,350
323,629
60,023
51,681
6,635

884,381
524,451

Property, plant and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . $338,156

$359,930

10-50 years
5-20 years
4-17 years
4-10 years
6-13 years
5-20 years
3-10 years

63

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Depreciation and amortization expense was $67.6 million, $67.9 million and $67.3 million in 2008, 2007 and

2006, respectively. These amounts included amortization expense for leased property under capital leases.

5. Leased Property Under Capital Leases

Leased property under capital leases was summarized as follows:

In thousands

Dec. 28,
2008

Dec. 30,
2007

Estimated
Useful Lives

Leased property under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$88,619
21,889

$88,619
17,757

3-29 years

Leased property under capital leases, net . . . . . . . . . . . . . . . . . . . . . . . . . .

$66,730

$70,862

As of December 28, 2008, real estate represented all of the leased property under capital leases and
$61.2 million of this real estate is leased from related parties as described in Note 18 to the consolidated financial
statements.

6. Franchise Rights and Goodwill

Franchise rights and goodwill were summarized as follows:

In thousands

Dec. 28,
2008

Dec. 30,
2007

Franchise rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$677,769
155,487

$677,769
155,487

Franchise rights and goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

833,256
210,535

833,256
210,535

Franchise rights and goodwill, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$622,721

$622,721

The Company performed its annual impairment test of franchise rights and goodwill as of the first day of the
fourth quarter of 2008, 2007 and 2006 and determined there was no impairment of the carrying value of these assets.

There was no activity for franchise rights and goodwill in 2008 or 2007.

7. Other Identifiable Intangible Assets

Other identifiable intangible assets were summarized as follows:

In thousands

Dec. 28,
2008

Other identifiable intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,909
2,999
Less: Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dec. 30,
2007

$6,599
2,297

Estimated
Useful Lives

1-20 years

Other identifiable intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,910

$4,302

Other identifiable intangible assets primarily represent customer relationships and distribution rights. Amor-
tization expense related to other identifiable intangible assets was $.7 million, $.4 million and $.6 million in 2008,
2007 and 2006, respectively. Assuming no impairment of these other identifiable intangible assets, amortization
expense in future years based upon recorded amounts as of December 28, 2008 will be $.6 million, $.5 million,
$.4 million, $.4 million and $.3 million for 2009 through 2013, respectively.

64

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

8. Other Accrued Liabilities

Other accrued liabilities were summarized as follows:

In thousands

Dec. 28,
2008

Dec. 30,
2007

Accrued marketing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 9,001
17,132
Accrued insurance costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
374
Accrued taxes (other than income taxes) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,626
Employee benefit plan accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11,074
Checks and transfers yet to be presented for payment from zero balance cash account . . .
11,297
All other accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,787
14,228
502
9,933
13,279
9,782

Total other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $57,504

$54,511

9. Debt

Debt was summarized as follows:

In thousands

Lines of Credit . . . . . . . . . . . . . . . . . . . . . . . .
Debentures . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debentures . . . . . . . . . . . . . . . . . . . . . . . . . . .
Senior Notes . . . . . . . . . . . . . . . . . . . . . . . . . .
Senior Notes . . . . . . . . . . . . . . . . . . . . . . . . . .
Senior Notes . . . . . . . . . . . . . . . . . . . . . . . . . .

Maturity

2008
2009
2009
2012
2015
2016

Interest
Rate

—

Interest
Paid

Varies

7.20% Semi-annually
6.375% Semi-annually
5.00% Semi-annually
5.30% Semi-annually
5.00% Semi-annually

Less: Current portion of debt . . . . . . . . . . . . . .

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . .

Dec. 28,
2008

Dec. 30,
2007

$

— $

57,440
119,253
150,000
100,000
164,757

591,450
176,693

7,400
57,440
119,253
150,000
100,000
164,757

598,850
7,400

$414,757

$591,450

The principal maturities of debt outstanding on December 28, 2008 were as follows:

In thousands

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $176,693
—
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
150,000
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
264,757
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total debt

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $591,450

The Company has obtained the majority of its long-term debt financing other than capital leases from the
public markets. As of December 28, 2008, the Company’s total outstanding balance of debt and capital lease
obligations was $669.1 million of which $591.5 million was financed through publicly offered debt. The Company
had capital lease obligations of $77.6 million as of December 28, 2008. The Company mitigates its financing risk by
using multiple financial institutions and enters into credit arrangements only with institutions with investment grade
credit ratings. The Company monitors counterparty credit ratings on an ongoing basis.

65

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On March 8, 2007, the Company entered into a $200 million revolving credit facility (“$200 million facility”)
replacing its $100 million facility. The $200 million facility matures in March 2012 and includes an option to extend
the term for an additional year at the discretion of the participating banks. The $200 million facility bears interest at
a floating base rate or a floating rate of LIBOR plus an interest rate spread of .35%, dependent on the length of the
term of the borrowing. In addition, the Company must pay an annual facility fee of .10% of the lenders’ aggregate
commitments under the facility. Both the interest rate spread and the facility fee are determined from a commonly-
used pricing grid based on the Company’s long-term senior unsecured debt rating. The $200 million facility
contains two financial covenants: a fixed charge coverage ratio of greater than 1.5:1 and a debt to operating cash
flow ratio of less than 6:1, each as defined in the credit agreement. On August 25, 2008, the Company entered into
an amendment to the $200 million facility. The amendment clarified that charges incurred by the Company
resulting from the Company’s withdrawal from the Central States Pension Plan would be excluded from the
calculations of the financial covenants to the extent they are recognized before March 29, 2009 and do not exceed
$15 million. See Note 17 of the consolidated financial statements for additional details on the withdrawal. The
Company is currently in compliance with these covenants. On December 28, 2008 and December 30, 2007, the
Company had no outstanding borrowings on the $200 million facility.

Prior to October 3, 2008, the Company borrowed periodically under uncommitted lines of credit from certain
banks participating in the $200 million facility. These uncommitted lines of credit made available at the discretion
of participating banks were temporarily terminated in late fall of 2008. On December 30, 2007, $7.4 million was
outstanding under uncommitted lines of credit of $60 million available. In January 2009, one of the participating
banks reinstated their uncommitted line of credit for $65 million.

The Company currently provides financing for Piedmont under an agreement that expires on December 31,
2010. Piedmont pays the Company interest on its borrowings at the Company’s average cost of funds plus 0.50%.
The loan balance at December 28, 2008 was $61.9 million. The loan and interest were eliminated in consolidation.

The Company filed a $300 million shelf registration for debt and equity securities in November 2008. The
Company currently has the full $300 million available for use under this shelf registration which, subject to the
Company’s ability to consummate a transaction on acceptable terms, could be used for long-term financing or
refinancing of debt maturities.

After taking into account all of the interest rate hedging activities, the Company had a weighted average
interest rate of 5.9% and 6.2% for its debt and capital lease obligations as of December 28, 2008 and December 30,
2007, respectively. The Company’s overall weighted average interest rate on its debt and capital lease obligations
was 5.7%, 6.7% and 6.6% for 2008, 2007 and 2006, respectively. As of December 28, 2008, approximately 6.3% of
the Company’s debt and capital lease obligations of $669.1 million was subject to changes in short-term interest
rates.

The Company’s public debt is not subject to financial covenants but does limit the incurrence of certain liens
and encumbrances as well as the incurrence of indebtedness by the Company’s subsidiaries in excess of certain
amounts.

All of the outstanding long-term debt has been issued by the Company with none being issued by any of the

Company’s subsidiaries. There are no guarantees of the Company’s debt.

10. Derivative Financial Instruments

The Company periodically uses interest rate hedging products to modify risk from interest rate fluctuations.
The Company has historically altered its fixed/floating rate mix based upon anticipated cash flows from operations
relative to the Company’s debt level and the potential impact of changes in interest rates on the Company’s overall
financial condition. Sensitivity analyses are performed to review the impact on the Company’s financial position
and coverage of various interest rate movements. The Company does not use derivative financial instruments for
trading purposes nor does it use leveraged financial instruments.

66

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On September 18, 2008, the Company terminated six outstanding interest rate swap agreements with a notional
amount of $225 million receiving $6.2 million in cash proceeds including $1.1 million for previously accrued
interest receivable. After accounting for previously accrued interest receivable, the Company will amortize a gain of
$5.1 million over the remaining term of the underlying debt. All of the Company’s interest rate swap agreements
were LIBOR-based.

Derivative financial instruments were summarized as follows:

In thousands

Dec. 28, 2008

Dec. 30, 2007

Notional
Amount

Remaining
Term

Notional
Amount

Remaining
Term

Interest rate swap agreement-floating . . . . . . . . . . . . . . . . . . . . —
Interest rate swap agreement-floating . . . . . . . . . . . . . . . . . . . . —
Interest rate swap agreement-floating . . . . . . . . . . . . . . . . . . . . —
Interest rate swap agreement-floating . . . . . . . . . . . . . . . . . . . . —
Interest rate swap agreement-floating . . . . . . . . . . . . . . . . . . . . —
Interest rate swap agreement-floating . . . . . . . . . . . . . . . . . . . . —

—
—
—
—
—
—

$50,000
50,000
50,000
25,000
25,000
25,000

1.4 years
1.5 years
4.9 years
1.3 years
7.2 years
4.9 years

During 2008, 2007 and 2006, the Company amortized deferred gains related to previously terminated interest
rate swap agreements and forward interest rate agreements, which reduced interest expense by $2.2 million,
$1.7 million and $1.7 million, respectively. Interest expense will be reduced by the amortization of these deferred
gains in 2009 through 2013 as follows: $2.1 million, $1.2 million, $1.3 million, $1.2 million and $.6 million,
respectively.

The counterparties to these contractual arrangements were major financial institutions with which the
Company also has other financial relationships. The Company used several different financial institutions for
interest rate derivative contracts to minimize the concentration of credit risk. While the Company was exposed to
credit loss in the event of nonperformance by these counterparties, the Company did not anticipate nonperformance
by these parties. The Company had master agreements with the counterparties to its derivative financial agreements
that provided for net settlement of derivative transactions.

During the first quarter of 2007, the Company began using derivative instruments to hedge the majority of its
vehicle fuel purchases. These derivative instruments relate to diesel fuel and unleaded gasoline used in the
Company’s delivery fleet. Derivative instruments used include puts, calls and caps which effectively establish a
limit on the Company’s price of fuel within periods covered by the instruments. The Company currently accounts
for its fuel hedges on a mark-to-market basis with any expense or income reflected as an adjustment of fuel costs.

The net impact of the fuel hedges was to increase fuel cost by $.8 million in 2008 and decrease fuel cost by

$.9 million in 2007.

11. Fair Values of Financial Instruments

The following methods and assumptions were used by the Company in estimating the fair values of its

financial instruments:

Cash and Cash Equivalents, Accounts Receivable and Accounts Payable

The fair values of cash and cash equivalents, accounts receivable and accounts payable approximate carrying

values due to the short maturity of these items.

Public Debt Securities

The fair values of the Company’s public debt securities are based on estimated current market prices.

67

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Non-Public Variable Rate Debt

The carrying amounts of the Company’s variable rate borrowings approximate their fair values.

Deferred Compensation Plan Assets

The fair values of deferred compensation plan assets, which are held in mutual funds, are based upon the

quoted market value of the securities held within the mutual funds.

Derivative Financial Instruments

The fair values for the Company’s interest rate swap and fuel hedging agreements are based on current
settlement values. Credit risk related to the derivative financial instruments is managed by requiring high standards
for its counterparties and periodic settlements. The Company considers nonperformance risk in determining the fair
value of derivative financial instruments.

Letters of Credit

The fair values of the Company’s letters of credit, obtained from financial institutions, are based on the
notional amounts of the instruments. These letters of credit primarily relate to the Company’s property and casualty
insurance programs.

The carrying amounts and fair values of the Company’s debt, deferred compensation plan assets, derivative

financial instruments and letters of credit were as follows:

In thousands

Public debt securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-public variable rate debt . . . . . . . . . . . . . . . . . . . . . . . .
Interest rate swap agreements . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation plan assets . . . . . . . . . . . . . . . . . . . .
Fuel hedging agreements . . . . . . . . . . . . . . . . . . . . . . . . . . .
Letters of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dec. 28, 2008

Dec. 30, 2007

Carrying
Amount

$591,450
—
—
5,446
1,985
—

Fair
Value

Carrying
Amount

Fair
Value

$559,963
—
—
5,446
1,985
19,274

$591,450
7,400
(2,337)
6,386
(340)
—

$575,833
7,400
(2,337)
6,386
(340)
21,389

On September 18, 2008, the Company terminated all of its outstanding interest rate swap agreements. The fair
value of interest rate swap agreements at December 30, 2007 represented the estimated amount the Company would
have received upon termination of these agreements. The fair value increased to $6.2 million at the date the interest
rate swap agreements were terminated.

The fair value of the fuel hedging agreements at December 28, 2008 represented the estimated amount the
Company would have paid upon termination of these agreements. The fair value of the fuel hedging agreements at
December 30, 2007 represented the estimated amount the Company would have received upon termination of these
agreements.

The Company adopted Statement of Financial Accounting Standards No. 157, “Fair Value Measurement”
(“SFAS No. 157”) as of the beginning of the first quarter of 2008, and there was no material impact to the
consolidated financial statements. SFAS No. 157 currently applies to all financial assets and liabilities and for
nonfinancial assets and liabilities recognized or disclosed at fair value on a recurring basis. In February 2008, the
Financial Accounting Standards Board (“FASB”) issued FASB Staff Position SFAS No. 157-2, “Effective Date of
FASB Statement No. 157,” which defers the application date of the provisions of SFAS No. 157 for all nonfinancial
assets and liabilities until the first quarter of 2009 except for items that are recognized or disclosed at fair value in
the financial statements on a recurring basis. SFAS No. 157 requires disclosure that establishes a framework for
measuring fair value in GAAP, and expands disclosures about fair value measurements. SFAS No. 157 is intended to

68

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

enable the readers of financial statements to assess the inputs used to develop those measurements by establishing a
hierarchy for ranking the quality and reliability of the information used to determine fair values. SFAS No. 157
requires that assets and liabilities carried at fair value be classified and disclosed in one of the following categories:

Level 1: Quoted market prices in active markets for identical assets or liabilities.

Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data.

Level 3: Unobservable inputs that are not corroborated by market data.

The following table summarizes the valuation of deferred compensation plan assets and liabilities by the above

categories as of December 28, 2008:

In thousands

Level 1

Level 2

Assets
Deferred compensation plan assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fuel hedging agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Liabilities
Deferred compensation plan liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,446

$5,446

$1,985

The Company maintains a non-qualified deferred compensation plan for certain executives and other highly
compensated employees. The investment assets are held in mutual funds. The fair value of the mutual funds is based
on the quoted market value of the securities held within the funds (Level 1). The related deferred compensation
liability represents the fair value of the investment assets.

The Company’s fuel hedging agreements are based on NYMEX and Weekly US Department of Energy Daily
Average rates that are observable and quoted periodically over the full term of the agreement and are considered
Level 2 items.

12. Other Liabilities

Other liabilities were summarized as follows:

In thousands

Dec. 28,
2008

Accruals for executive benefit plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 77,299
29,738
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dec. 30,
2007

$75,438
18,194

Total other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $107,037

$93,632

The accruals for executive benefit plans relate to four benefit programs for eligible executives of the Company.
These benefit programs are the Supplemental Savings Incentive Plan (“Supplemental Savings Plan”), the Officer
Retention Plan (“Retention Plan”), a replacement benefit plan and a Long-Term Performance Plan (“Performance
Plan”).

Pursuant to the Supplemental Savings Plan, as amended effective January 1, 2007, eligible participants may
elect to defer a portion of their annual salary and bonus. Prior to 2006, the Company matched 30% of the first 6% of
salary (excluding bonuses) deferred by the participant. Participants are immediately vested in all deferred
contributions they make and become fully vested in Company contributions upon completion of five years of
service, termination of employment due to death, retirement or a change in control. Participant deferrals and
Company contributions made in years prior to 2006 are deemed invested in either a fixed benefit option or certain
investment funds specified by the Company. Beginning in 2006, the Company matches 50% of the first 6% of salary
(excluding bonuses) deferred by the participant. The Company also made additional contributions during 2006,
2007 and 2008 of 20% of a participant’s annual salary (excluding bonuses), with contributions above the 10% level
depending on the attainment by the Company of certain annual performance objectives. The Company may also

69

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

make discretionary contributions to participants’ accounts. The long-term liability under this plan was $49.2 million
and $50.3 million as of December 28, 2008 and December 30, 2007, respectively.

Under the Retention Plan, as amended effective January 1, 2007, eligible participants may elect to receive an
annuity payable in equal monthly installments over a 10, 15 or 20-year period commencing at retirement or, in
certain instances, upon termination of employment. The benefits under the Retention Plan increase with each year
of participation as set forth in an agreement between the participant and the Company. Benefits under the Retention
Plan are 50% vested until age 50. After age 50, the vesting percentage increases by an additional 5% each year until
the benefits are fully vested at age 60. The long-term liability under this plan was $26.3 million and $24.2 million as
of December 28, 2008 and December 30, 2007, respectively.

In conjunction with the elimination in 2003 of a split-dollar life insurance benefit for officers of the Company,
a replacement benefit plan was established. The replacement benefit plan provides a supplemental benefit to
eligible participants that increases with each additional year of service and is comparable to benefits provided to
eligible participants previously through certain split-dollar life insurance agreements. Upon separation from the
Company, participants receive an annuity payable in up to ten annual installments or a lump sum. The long-term
liability was $.9 million under this plan as of both December 28, 2008 and December 30, 2007.

Under the Performance Plan, adopted as of January 1, 2007, the Compensation Committee of the Company’s
Board of Directors establishes dollar amounts to which a participant shall be entitled upon attainment of the
applicable performance measures. Bonus awards under the Performance Plan are made based on the relative
achievement of performance measures in terms of the Company-sponsored objectives or objectives related to the
performance of the individual participants or of the subsidiary, division, department, region or function in which the
participant is employed. The long-term liability under this plan was $.9 million as of December 28, 2008.

13. Commitments and Contingencies

Rental expense incurred for noncancellable operating leases was $3.9 million, $3.9 million and $3.6 million
during 2008, 2007 and 2006, respectively. See Note 5 and Note 18 to the consolidated financial statements for
additional information regarding leased property under capital leases.

The Company leases office and warehouse space, machinery and other equipment under noncancellable
operating lease agreements which expire at various dates through 2018. These leases generally contain scheduled
rent increases or escalation clauses, renewal options, or in some cases, purchase options. The Company leases
certain warehouse space and other equipment under capital lease agreements which expire at various dates through
2030. These leases contain scheduled rent increases or escalation clauses. Amortization of assets recorded under
capital leases is included in depreciation expense.

70

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following is a summary of future minimum lease payments for all capital leases and noncancellable

operating leases as of December 28, 2008.

In thousands

Capital Leases

Operating Leases

Total

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,743
9,733
9,856
9,983
10,155
152,106

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . . .

201,576

Less: Amounts representing interest . . . . . . . . . . . . . . . . . . . . . .

123,962

Present value of minimum lease payments . . . . . . . . . . . . . . . . .
Less: Current portion of obligations under capital leases . . . . . . .

77,614
2,781

Long-term portion of obligations under capital leases . . . . . . . . .

$ 74,833

$ 3,258
2,356
1,901
1,219
1,062
6,463

$16,259

$ 13,001
12,089
11,757
11,202
11,217
158,569

$217,835

Future minimum lease payments for noncancellable operating and capital leases in the preceding table include

renewal options the Company has determined to be reasonably assured.

The Company is a member of South Atlantic Canners, Inc. (“SAC”), a manufacturing cooperative from which
it is obligated to purchase 17.5 million cases of finished product on an annual basis through May 2014. The
Company is also a member of Southeastern Container (“Southeastern”), a plastic bottle manufacturing cooperative,
from which it is obligated to purchase at least 80% of its requirements of plastic bottles for certain designated
territories. See Note 18 to the consolidated financial statements for additional information concerning SAC and
Southeastern.

The Company guarantees a portion of SAC’s and Southeastern’s debt and lease obligations. The amounts
guaranteed were $39.9 million and $45.4 million as of December 28, 2008 and December 30, 2007, respectively.
The Company has not recorded any liability associated with these guarantees. The Company holds no assets as
collateral against these guarantees. The guarantees relate to debt and lease obligations of SAC and Southeastern,
which resulted primarily from the purchase of production equipment and facilities. These guarantees expire at
various times through 2021. The members of both cooperatives consist solely of Coca-Cola bottlers. The Company
does not anticipate either of these cooperatives will fail to fulfill their commitments. The Company further believes
each of these cooperatives has sufficient assets, including production equipment, facilities and working capital, and
the ability to adjust selling prices of their products to adequately mitigate the risk of material loss from the
Company’s guarantees.

In the event either of these cooperatives fail to fulfill their commitments under the related debt and lease
obligations, the Company would be responsible for payments to the lenders up to the level of the guarantees. If these
cooperatives had borrowed up to their borrowing capacity, the Company’s maximum exposure under these
guarantees on December 28, 2008 would have been $25.2 million for SAC and $25.3 million for Southeastern
and the Company’s maximum total exposure, including its equity investment, would have been $29.3 million for
SAC and $36.3 million for Southeastern.

The Company has been purchasing plastic bottles from Southeastern and finished products from SAC for more

than ten years.

The Company has an equity ownership in each of the entities in addition to the guarantees of certain
indebtedness. As of December 28, 2008, SAC had total assets of approximately $42 million and total debt of
approximately $19 million. SAC had total revenues for 2008 of approximately $183 million. As of December 28,

71

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

2008, Southeastern had total assets of approximately $395 million and total debt of approximately $247 million.
Southeastern had total revenue for 2008 of approximately $594 million.

The Company has standby letters of credit, primarily related to its property and casualty insurance programs.

On December 28, 2008, these letters of credit totaled $19.3 million.

The Company participates in long-term marketing contractual arrangements with certain prestige properties,
athletic venues and other locations. The future payments related to these contractual arrangements as of Decem-
ber 28, 2008 amounted to $27.0 million and expire at various dates through 2017.

The Company is involved in various claims and legal proceedings which have arisen in the ordinary course of
its business. Although it is difficult to predict the ultimate outcome of these other claims and legal proceedings,
management believes the ultimate disposition of these matters will not have a material adverse effect on the
financial condition, cash flows or results of operations of the Company. No material amount of loss in excess of
recorded amounts is believed to be reasonably possible as a result of these claims and legal proceedings.

The Company is subject to audit by taxing authorities in jurisdictions where it conducts business. These audits
may result in assessments that are subsequently resolved with the authorities or potentially through the courts.
Management believes the Company has adequately provided for any assessments that are likely to result from these
audits; however, final assessments, if any, could be different than the amounts recorded in the consolidated financial
statements.

14.

Income Taxes

The current income tax provision represents the estimated amount of income taxes paid or payable for the year,
as well as changes in estimates from prior years. The deferred income tax provision represents the change in
deferred tax liabilities and assets. The following table presents the significant components of the provision for
income taxes for 2008, 2007 and 2006.

In thousands

Current:

2008

Fiscal Year
2007

2006

Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$7,661
174

$16,393
155

$14,359
588

Total current provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$7,835

$16,548

$14,947

Deferred:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (177)
736

$ (5,589)
1,424

$ (4,881)
(2,149)

Total deferred provision (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 559

$ (4,165)

$ (7,030)

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$8,394

$12,383

$ 7,917

72

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company’s effective tax rate was 48.0%, 38.4% and 25.4% for 2008, 2007 and 2006, respectively. The
following table provides a reconciliation of income tax expense at the statutory federal rate to actual income tax
expense.

In thousands

Statutory expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of federal benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in reserve for uncertain tax positions . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Manufacturing deduction benefit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Meals and entertainment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2008

$6,120
762
1,228
(286)
(490)
740
320

Fiscal Year
2007

$11,283
1,404
309
(269)
(1,120)
597
179

2006

$10,906
1,357
(1,673)
(2,637)
(595)
701
(142)

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$8,394

$12,383

$ 7,917

In June 2006, the Financial Accounting Standards Board (“FASB”) issued FASB Interpretation No. 48,
“Accounting for Uncertainty in Income Taxes” (“FIN 48”), an interpretation of FASB Statement No. 109,
“Accounting for Income Taxes.” FIN 48 clarifies the accounting for uncertainty in income taxes recognized by
prescribing a recognition threshold and measurement attribute for the financial statement recognition and mea-
surement of a tax position taken or expected to be taken in a tax return. FIN 48 also provides guidance on
derecognition, classification, interest and penalties, accounting in interim periods and disclosure. In May 2007, the
FASB issued FASB Staff Position FIN 48-1, “Definition of Settlement in FASB Interpretation No. 48” (“FSP
FIN 48-1”). FSP FIN 48-1 provides guidance on whether a tax position is effectively settled for the purpose of
recognizing previously unrecognized tax benefits. The Company adopted the provisions of FIN 48 and FSP
FIN 48-1 effective as of January 1, 2007. As a result of the implementation of FIN 48 and FSP FIN 48-1, the
Company recognized no material adjustment in the liability for unrecognized income tax benefits. As of
December 28, 2008, the Company had $10.5 million of unrecognized tax benefits including accrued interest of
which $9.4 million would affect the Company’s effective rate if recognized. It is expected that the amount of
unrecognized tax benefits may change in the next 12 months. During this period, it is reasonably possible that tax
audits could reduce unrecognized tax benefits. The Company cannot reasonably estimate the change in the amount
of unrecognized tax benefits until further information is made available during the progress of the audits.

A reconciliation of the beginning and ending balances of the total amounts of unrecognized tax benefits

(excludes accrued interest) is as follows:

In thousands

Gross unrecognized tax benefits at the beginning of the year . . . . . . . . . . . . . . . .
Increase in the unrecognized tax benefit as a result of tax positions taken during

Fiscal Year

2008

2007

$7,258 $11,384

a prior period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

938

370

Decrease in the unrecognized tax benefits principally related to temporary

differences as a result of tax positions taken in a prior period . . . . . . . . . . . . . .

(133)

(4,656)

Increase in the unrecognized tax benefits as a result of tax positions taken in the

current period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

240

Change in the unrecognized tax benefits relating to settlements with taxing

authorities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

459

—

Reduction to unrecognized tax benefits as a result of a lapse of the applicable

statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(303)

(299)

Gross unrecognized tax benefits at the end of the year . . . . . . . . . . . . . . . . . . . . .

$8,000 $ 7,258

73

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company recognizes potential interest and penalties related to uncertain tax positions in income tax
expense. As of December 28, 2008 and December 30, 2007, the Company had approximately $2.5 million and
$2.0 million of accrued interest related to uncertain tax positions, respectively. Income tax expense in 2008 and
2007 included approximately $.5 million and $.4 million of interest, respectively.

Various tax years from 1990 remain open to examination by taxing jurisdictions to which the Company is

subject due to loss carryforwards.

The Company’s income tax assets and liabilities are subject to adjustment in future periods based on the
Company’s ongoing evaluations of such assets and liabilities and new information that becomes available to the
Company.

In October 2004, the American Jobs Creation Act of 2004 (the “Jobs Act”) was enacted. The Jobs Act provided
for a tax deduction for qualified production activities. In December 2004, the FASB issued FASB Staff Position
No. FAS 109-1, “Application of FASB Statement No. 109, Accounting for Income Taxes, to the Tax Deduction on
Qualified Production Activities Provided by the American Jobs Creation Act of 2004” (“FAS 109-1”), which was
effective immediately. FAS 109-1 provides guidance on the accounting for the provision within the Jobs Act that
provides a tax deduction on qualified production activities. The deduction for qualified production activities
provided within the Jobs Act and the Company’s related adoption of FAS 109-1 reduced the Company’s effective
income tax rate by approximately 1.9% in 2006, 3.5% in 2007 and 2.8% in 2008.

In 2006, the Company reached agreements with state taxing authorities to settle certain prior tax positions for
which the Company had previously provided reserves due to uncertainty of resolution. As a result, the Company
reduced the valuation allowance on related deferred tax assets by $2.6 million and reduced the liability for uncertain
tax positions by $2.3 million. This adjustment was reflected as a $4.9 million reduction of income tax expense in
2006. Also during 2006, the Company increased the liability for uncertain tax positions by $.5 million to reflect
accrued interest and an adjustment of the reserve for uncertain tax positions. The net effect of adjustments to the
valuation allowance and liability for uncertain tax positions during 2006 was a reduction in income tax expense of
$4.4 million.

The Company’s income tax assets and liabilities are subject to adjustment in future periods based on the
Company’s ongoing evaluations of such liabilities and new information that becomes available to the Company.

The valuation allowance decreases in 2008, 2007 and 2006 were due to the Company’s assessments of its
ability to use certain state net operating loss carryforwards primarily due to agreements with state taxing authorities
as previously discussed.

74

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Deferred income taxes are recorded based upon temporary differences between the financial statement and tax
bases of assets and liabilities and available net operating loss and tax credit carryforwards. Temporary differences
and carryforwards that comprised deferred income tax assets and liabilities were as follows:

In thousands

Dec. 28,
2008

Dec. 30,
2007

Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in Piedmont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension (nonunion) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt exchange premium. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$120,956
66,513
40,152
11,550
2,726
5,550

$119,991
66,417
37,578
7,364
3,217
5,558

Gross deferred income tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

247,447

240,125

Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Termination of interest rate agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension (union) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(10,565)
(31,594)
(14,567)
(2,791)
(3,939)
(4,262)
(6,157)

(12,535)
(30,284)
(14,534)
(1,618)
(3,306)
(53)
(3,856)

Gross deferred income tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(73,875)

(66,186)

Valuation allowance for deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

535

822

Total deferred income tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net current deferred income tax liability (asset) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

174,107
(3,081)

174,761
(2,253)

Net noncurrent deferred income tax liability before

accumulated other comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

177,188

177,014

Deferred taxes recognized in other comprehensive income . . . . . . . . . . . . . . . . . . . . .

(37,850)

(8,474)

Net noncurrent deferred income tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$139,338

$168,540

Deferred tax assets are recognized for the tax benefit of deductible temporary differences and for federal and
state net operating loss and tax credit carryforwards. Valuation allowances are recognized on these assets if the
Company believes that it is more likely than not that some or all of the deferred tax assets will not be realized. The
Company believes the majority of the deferred tax assets will be realized due to the reversal of certain significant
temporary differences and anticipated future taxable income from operations.

In addition to a valuation allowance related to net operating loss carryforwards, the Company records liabilities
for uncertain tax positions related to certain state and federal income tax positions. These liabilities reflect the
Company’s best estimate of the ultimate income tax liability based on currently known facts and information.
Material changes in facts or information as well as the expiration of statutes and/or settlements with individual state
or federal jurisdictions may result in material adjustments to these estimates in the future.

The valuation allowance of $.5 million and $.8 million as of December 28, 2008 and December 30, 2007,
respectively, was established primarily for net operating loss carryforwards which expire in varying amounts
through 2024.

75

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

15. Accumulated Other Comprehensive Income (Loss)

Accumulated other comprehensive loss is comprised of adjustments relative to the Company’s pension and
postretirement medical benefit plans and foreign currency translation adjustments required for a subsidiary of the
Company that performs data analysis and provides consulting services primarily in Europe. The Company adopted
SFAS No. 158 at the end of 2006.

A summary of accumulated other comprehensive loss is as follows:

In thousands

Net pension activity:

Dec. 30,
2007

Application of
SFAS No. 158
After tax(1)

Pre-tax
Activity

Tax
Effect

Dec. 28,
2008

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . .
Prior service costs . . . . . . . . . . . . . . . . . . . .

$(12,684)
(55)

$ 23
1

$(72,660)
16

$28,604
(7)

$(56,717)
(45)

Net postretirement benefits activity:

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . .
Prior service costs . . . . . . . . . . . . . . . . . . . .
Transition asset . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment . . . . . .

(9,928)
9,833
60
23

141
(275)
(4)
—

253
(1,784)
(25)
(17)

(91)
685
10
8

(9,625)
8,459
41
14

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(12,751)

$(114)

$(74,217)

$29,209

$(57,873)

(1) See Note 17 of the consolidated financial statements for additional information.

In thousands

Net pension activity:

Dec. 31,
2006

Pre-tax
Activity

Tax
Effect

Dec. 30,
2007

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(24,673)
(31)
Prior service costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$19,771
(39)

$(7,782)
15

$(12,684)
(55)

Net postretirement benefits activity:

Actuarial loss (gain) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transition asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . . .

(13,512)
10,915
75
—

5,910
(1,784)
(25)
37

(2,326)
702
10
(14)

(9,928)
9,833
60
23

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(27,226)

$23,870

$(9,395)

$(12,751)

The only change in accumulated other comprehensive loss in 2006 was a decrease in minimum pension

liability adjustment, net of tax, of $5.4 million.

16. Capital Transactions

The Company has two classes of common stock outstanding, Common Stock and Class B Common Stock. The
Common Stock is traded on the NASDAQ Global Select MarketSM under the symbol COKE. There is no established
public trading market for the Class B Common Stock. Shares of the Class B Common Stock are convertible on a
share-for-share basis into shares of Common Stock at any time at the option of the holders of Class B Common
Stock.

No cash dividend or dividend of property or stock other than stock of the Company, as specifically described in
the Company’s certificate of incorporation, may be declared and paid on the Class B Common Stock unless an equal

76

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

or greater dividend is declared and paid on the Common Stock. During 2008, 2007 and 2006, dividends of $1.00 per
share were declared and paid on both Common Stock and Class B Common Stock.

Each share of Common Stock is entitled to one vote per share and each share of Class B Common Stock is
entitled to 20 votes per share at all meetings of shareholders. Except as otherwise required by law, holders of the
Common Stock and Class B Common Stock vote together as a single class on all matters brought before the
Company’s stockholders. In the event of liquidation, there is no preference between the two classes of common
stock.

On February 19, 2009, the Company entered into an Amended and Restated Stock Rights and Restrictions
Agreement (the “Amended Rights and Restrictions Agreement”) with The Coca-Cola Company and J. Frank
Harrison, III, the Company’s Chairman and Chief Executive Officer. The Amended Rights and Restrictions
Agreement provides, among other things, (1) that so long as no person or group controls more of the Company’s
voting power than is controlled by Mr. Harrison, III, trustees under the will of J. Frank Harrison, Jr. and any trust that
holds shares of the Company’s stock for the benefit of descendents of J. Frank Harrison, Jr. (collectively, the
“Harrison Family”), The Coca-Cola Company will not acquire additional shares of the Company without the
Company’s consent and the Company will have a right of first refusal with respect to any proposed sale by The
Coca-Cola Company of shares of Company stock; (2) the Company has the right through January 2019 to redeem
shares of the Company’s stock to reduce The Coca-Cola Company’s equity ownership to 20% at a price not less than
$42.50 per share; (3) registration rights for the shares of Company stock owned by The Coca-Cola Company; (4)
and certain rights of The Coca-Cola Company regarding the election of a designee on the Company’s Board of
Directors. The Amended Rights and Restrictions Agreement also provides The Coca-Cola Company the right to
convert its 497,670 shares of the Company’s Common Stock into shares of the Company’s Class B Common Stock
in the event any person or group acquires more of the Company’s voting power than is controlled by the Harrison
Family.

On May 12, 1999, the stockholders of the Company approved a restricted stock award program for J. Frank
Harrison, III, the Company’s Chairman of the Board of Directors and Chief Executive Officer, consisting of
200,000 shares of the Company’s Class B Common Stock. Under the award program, the shares of restricted stock
are granted at a rate of 20,000 shares per year over the ten-year period. The vesting of each annual installment is
contingent upon the Company achieving at least 80% of the overall goal achievement factor in the Company’s
Annual Bonus Plan. The restricted stock award does not entitle Mr. Harrison, III to participate in dividend or voting
rights until each installment has vested and the shares are issued.

On February 28, 2007, the Compensation Committee of the Board of Directors determined 20,000 shares of
restricted Class B Common Stock vested and should be issued to Mr. Harrison, III for the fiscal year ended
December 31, 2006. On February 27, 2008, the Compensation Committee determined an additional 20,000 shares
of restricted Class B Common Stock vested and should be issued to Mr. Harrison, III for the fiscal year ended
December 30, 2007.

On March 4, 2009, the Compensation Committee determined that 20,000 shares of restricted Class B Common

Stock vested and should be issued to Mr. Harrison, III for the fiscal year ended December 28, 2008.

Each annual 20,000 share tranche has an independent performance requirement as it is not established until the
Company’s Annual Bonus Plan targets are approved each year by the Company’s Board of Directors. As a result,
each 20,000 share tranche is considered to have its own service inception date, grant-date fair value and requisite
service period. The Company’s Annual Bonus Plan targets, which establish the performance requirement for the
restricted stock awards, are approved by the Compensation Committee of the Board of Directors in the first quarter
of each year.

77

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A summary of restricted stock awards is as follows:

Year

Shares
Awarded

Grant-Date
Price

2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,000
20,000
20,000

$46.45
58.53
56.50

Annual
Compensation
Expense

$ 929,000
1,170,600
1,130,000

In addition, the Company reimburses Mr. Harrison, III for income taxes to be paid on the shares if the
performance requirement is met and the shares are issued. The Company accrues the estimated cost of the income
tax reimbursement over the one-year service period.

On April 29, 2008, the stockholders of the Company approved a Performance Unit Award Agreement for
Mr. Harrison, III consisting of 400,000 performance units (“Units”). Each Unit represents the right to receive one
share of the Company’s Class B Common Stock, subject to certain terms and conditions. The Units will vest in
annual increments over a ten-year period starting in fiscal year 2009. The number of Units that vest each year will
equal the product of 40,000 multiplied by the overall goal achievement factor (not to exceed 100%) under the
Company’s Annual Bonus Plan. The Performance Unit Award Agreement will replace the restricted stock award
discussed above which expires at the end of 2008 and did not affect the Company’s results of operations or financial
position for the fiscal year ending December 28, 2008.

The increase in the number of shares outstanding in 2008 was due to the issuance of 20,000 shares of Class B
Common Stock related to the restricted stock award. The increase in the number of shares outstanding in 2007 was
due to the issuance of 20,000 shares of Class B Common Stock related to the restricted stock award and the
conversion of 500 shares from Class B Common Stock to Common Stock.

On February 19, 2009, The Coca-Cola Company converted all of its 497,670 shares of the Company’s Class B

Common Stock into an equivalent number of shares of the Common Stock of the Company.

17. Benefit Plans

Adopted Pronouncement

The Company adopted SFAS No. 158, at the end of fiscal 2006 except for the requirement that the benefit plan
assets and obligations be measured as of the date of the employer’s statement of financial position. The Company
applied the modified prospective transition method and prior periods were not restated. The incremental effect of
applying SFAS No. 158 on the balance sheet as of December 31, 2006 was as follows:

In thousands

Other accrued liabilities . . . . . .
Pension and postretirement

benefit obligations . . . . . . . .
Deferred income taxes . . . . . . .
Total liabilities . . . . . . . . . . . .
Accumulated other

comprehensive loss . . . . . . .
Total stockholders’ equity . . . .

Prior to
Recording
Minimum Pension
Liability
Adjustment

Minimum
Pension
Liability
Adjustment

Before
Application
of SFAS
No. 158

After
Application
of SFAS
No. 158

Adjustments

$

3,328

$ — $

3,328

$ — $

3,328

62,524
160,817
1,227,402

(30,116)
91,063

(8,977)
3,535
(5,442)

5,442
5,442

78

53,547
164,352
1,221,960

4,210
(1,658)
2,552

57,757
162,694
1,224,512

(24,674)
96,505

(2,552)
(2,552)

(27,226)
93,953

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company adopted the measurement date provisions of SFAS No. 158 on the first day of 2008 and used the
“one measurement” approach. The incremental effect of applying the measurement date provisions on the balance
sheet as of December 30, 2007 was as follows:

In thousands

Pension and postretirement benefit obligations . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . .

Before
Application of
SFAS No. 158

$

32,758
168,540
1,123,290
79,227
(12,751)
120,504

Adjustment

$ 434
(167)
267
(153)
(114)
(267)

After
Application of
SFAS No. 158

$

33,192
168,373
1,123,557
79,074
(12,865)
120,237

Pension Plans

Retirement benefits under the two Company-sponsored pension plans are based on the employee’s length of
service, average compensation over the five consecutive years which gives the highest average compensation and
the average of the Social Security taxable wage base during the 35-year period before a participant reaches Social
Security retirement age. Contributions to the plans are based on the projected unit credit actuarial funding method
and are limited to the amounts that are currently deductible for income tax purposes.

On February 22, 2006, the Board of Directors of the Company approved an amendment to the principal
Company-sponsored pension plan to cease further benefit accruals under the plan effective June 30, 2006. The plan
amendment was accounted for as a plan “curtailment” under SFAS No. 88. The curtailment resulted in a reduction
of the Company’s projected benefit obligation which was offset against the Company’s unrecognized net loss. As a
result of the curtailment, the impact on net income and on net pension expense prior to the effective date of June 30,
2006 was immaterial. Periodic pension expense was reduced beginning in the third quarter of 2006 as current
service cost no longer accrues.

The following tables set forth pertinent information for the two Company-sponsored pension plans:

Changes in Projected Benefit Obligation

In thousands

Fiscal Year

2008

2007

Projected benefit obligation at beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Service cost(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial (gain) loss(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in plan provisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$175,592
89
11,706
8,292
(6,696)
—

$185,804
78
10,536
(15,091)
(5,798)
63

Projected benefit obligation at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$188,983

$175,592

(1) 2008 amounts are for the 13 month period from the 2007 measurement date (November 30) to the 2008 year-

end.

The Company recognized an actuarial loss of $73.1 million in 2008 primarily due to a decrease in the fair
market value of the plan assets in 2008. The actuarial loss, net of tax, was recorded in other comprehensive income.

79

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The projected benefit obligations and accumulated benefit obligations for both of the Company’s pension
plans were in excess of plan assets at December 28, 2008 and December 30, 2007. The accumulated benefit
obligation was $189.0 million and $175.6 million at December 28, 2008 and December 30, 2007, respectively.

Change in Plan Assets

In thousands

2008

2007

Fair value of plan assets at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employer contributions(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$173,099
(50,034)
150
(6,696)

$163,808
15,089
—
(5,798)

Fair value of plan assets at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$116,519

$173,099

(1) 2008 amounts are for the 13 month period from the 2007 measurement date (November 30) to the 2008 year-

end.

Funded Status

In thousands

Dec. 28,
2008

Dec. 30,
2007

Projected benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(188,983)
116,519
Plan assets at fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(175,592)
173,099

Net funded status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (72,464)

$

(2,493)

Amounts Recognized in the Consolidated Balance Sheets

In thousands

Dec. 28,
2008

Dec. 30,
2007

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
(72,464)

— $(2,493)
—

Net amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(72,464)

$(2,493)

Net Periodic Pension Cost

In thousands

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2008

$

82
10,806
(13,641)
16
444

Fiscal Year
2007

$

78
10,536
(12,899)
24
2,490

2006

$ 5,386
10,377
(12,106)
24
4,444

Net periodic pension cost (income) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (2,293)

$

229

$ 8,125

80

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Significant Assumptions Used

Projected benefit obligation at the measurement date:

2008

2007

2006

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.00% 6.25% 5.75%
Weighted average rate of compensation increase . . . . . . . . . . . . . . . . . . . . . N/A

N/A

N/A

Net periodic pension cost for the fiscal year:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.25% 5.75% 5.75%
Weighted average expected long-term rate of return on plan assets . . . . . . . . 8.00% 8.00% 8.00%
4.00%
Weighted average rate of compensation increase . . . . . . . . . . . . . . . . . . . . . N/A

N/A

Cash Flows

In thousands

Anticipated future pension benefit payments for the fiscal years:
2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 6,080
6,400
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6,733
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7,171
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7,696
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
45,776
2014 – 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Anticipated contributions for the two Company-sponsored pension plans will be in the range of $8 million to

$12 million in 2009.

Plan Assets

The Company’s pension plans target asset allocation for 2009, actual asset allocation at December 28, 2008
and December 30, 2007 and the expected weighted average long-term rate of return by asset category were as
follows:

Percentage of
Plan
Assets at
Fiscal Year-
End

2008

2007

Weighted
Average
Expected
Long-Term
Rate of
Return - 2008

42% 47%
4%
5%
12% 15%
42% 33%

3.9%
0.5%
1.4%
2.2%

8.0%

U.S. large capitalization equity securities . . . . . . . . . . . . . . . . . . . . .
U.S. small/mid-capitalization equity securities . . . . . . . . . . . . . . . . . .
International equity securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Target
Allocation
2009

40%
10%
15%
35%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100%

100% 100%

The investments in the Company’s pension plans include U.S. equities, international equities and debt
securities. All of the plan assets are invested in institutional investment funds managed by professional investment
advisors. The objective of the Company’s investment philosophy is to earn the plans’ targeted rate of return over
longer periods without assuming excess investment risk. The general guidelines for plan investments include
30% — 50% in large capitalization equity securities, 0% — 20% in U.S. small and mid-capitalization equity
securities, 0% — 20% in international equity securities and 10% — 50% in debt securities. The Company currently
has 58% of its plan investments in equity securities and 42% in debt securities.

81

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. large capitalization equity securities include domestic based companies that are generally included in
common market indices such as the S&P 500TM and the Russell 1000TM. U.S. small and mid-capitalization equity
securities include small domestic equities as represented by the Russell 2000TM index. International equity securities
include companies from developed markets outside of the United States. Debt securities at December 28, 2008 are
comprised of investments in two institutional bond funds with a weighted average duration of approximately three
years.

The weighted average expected long-term rate of return of plan assets of 8% was used in determining net
periodic pension cost in both 2008 and 2007. This rate reflects an estimate of long-term future returns for the
pension plan assets. This estimate is primarily a function of the asset classes (equities versus fixed income) in which
the pension plan assets are invested and the analysis of past performance of these asset classes over a long period of
time. This analysis includes expected long-term inflation and the risk premiums associated with equity investments
and fixed income investments.

Retirement Savings Plan — 401(k) Plan

The Company provides a 401(k) Savings Plan for substantially all of its employees who are not part of
collective bargaining agreements. In conjunction with the change to the principal Company-sponsored pension plan
previously discussed, the Company’s Board of Directors also approved an amendment to the 401(k) Savings Plan to
increase the Company’s matching contribution under the 401(k) Savings Plan effective January 1, 2007. The
amendment to the 401(k) Savings Plan provided for fully vested matching contributions equal to one hundred
percent of a participant’s elective deferrals to the 401(k) Savings Plan up to a maximum of 5% of a participant’s
eligible compensation. The total costs for this benefit in 2008, 2007 and 2006 were $10.0 million, $8.5 million and
$4.7 million, respectively.

On February 20, 2009, the Company announced that it would suspend matching contributions to the 401(k)

plan effective April 1, 2009.

Postretirement Benefits

The Company provides postretirement benefits for a portion of its current employees. The Company
recognizes the cost of postretirement benefits, which consist principally of medical benefits, during employees’
periods of active service. The Company does not pre-fund these benefits and has the right to modify or terminate
certain of these benefits in the future.

82

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following tables set forth a reconciliation of the beginning and ending balances of the benefit obligation, a
reconciliation of the beginning and ending balances of the fair value of plan assets and funded status of the
Company’s postretirement benefit plan:

In thousands

Fiscal Year

2008

2007

Benefit obligation at beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $35,437
638
Service cost(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,681
Interest cost(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
675
Plan participants’ contributions(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
678
Actuarial loss (gain)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(3,368)
Benefits paid(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
91
Medicare Part D subsidy reimbursement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$39,724
425
2,209
523
(4,680)
(2,840)
76

Benefit obligation at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $36,832

$35,437

Fair value of plan assets at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ — $ —
2,241
Employer contributions(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
523
Plan participants’ contributions(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(2,840)
Benefits paid(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
76
Medicare Part D subsidy reimbursement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,602
675
(3,368)
91

Fair value of plan assets at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ — $ —

(1) 2008 amounts are for the 15 month period from the 2007 measurement date (September 30) to the 2008 year-

end.

In thousands

Dec. 28,
2008

Dec. 30,
2007

Contributions between measurement date and fiscal year-end . . . . . . . . . . . . . . . . . . . .
Benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— $

$
(36,832)

502
(35,437)

Accrued liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(36,832)

$(34,935)

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (2,291)
(34,541)

$ (2,177)
(32,758)

Accrued liability at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(36,832)

$(34,935)

The components of net periodic postretirement benefit cost were as follows:

In thousands

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of unrecognized transitional assets . . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2008

$

511
2,145
(25)
916
(1,784)

Fiscal Year
2007

$

425
2,209
(25)
1,220
(1,784)

2006

$

332
2,227
(25)
1,355
(1,784)

Net periodic postretirement benefit cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,763

$ 2,045

$ 2,105

83

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Significant Assumptions Used

2008

2007

2006

Benefit obligation at the measurement date:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.25% 6.25% 5.75%

Net periodic postretirement benefit cost for the fiscal year:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.25% 5.75% 5.50%

The weighted average health care cost trend used in measuring the postretirement benefit expense in 2008 was
9% graded down to an ultimate rate of 5% by 2013. The weighted average health care cost trend used in measuring
the postretirement benefit expense in 2007 was 9% graded down to an ultimate rate of 5% by 2012. The weighted
average health care cost trend used in measuring the postretirement benefit expense in 2006 was 9% graded down to
an ultimate rate of 5% by 2011.

A 1% increase or decrease in this annual health care cost trend would have impacted the postretirement benefit

obligation and service cost and interest cost of the Company’s postretirement benefit plan as follows:

In thousands

Increase (decrease) in:

1% Increase

1% Decrease

Postretirement benefit obligation at December 28, 2008 . . . . . . . . . . . .
Service cost and interest cost in 2008 . . . . . . . . . . . . . . . . . . . . . . . . .

$4,230
377

$(3,675)
(327)

Cash Flows

In thousands

Anticipated future postretirement benefit payments reflecting expected future service for

the fiscal years:

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,291
2,361
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,451
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,585
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,614
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14,002
2014 — 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Anticipated future postretirement benefit payments are shown net of Medicare Part D subsidy reimbursements,

which are not material.

84

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The amounts in accumulated other comprehensive income that have not yet been recognized as components of
net periodic benefit cost at December 30, 2007, the activity during 2008, and the balances at December 28, 2008 are
as follows:

In thousands

Pension Plans:

Dec. 30,
2007

Application of
SFAS No. 158

Actuarial
Loss

Reclassification
Adjustments

Dec. 28,
2008

Actuarial loss . . . . . . . . . . . . . . . . . . . .
Prior service costs. . . . . . . . . . . . . . . . .

$(21,114)
(90)

$ 39
1

$(73,103)
—

$

443
16

$(93,735)
(73)

Postretirement Medical:

Actuarial loss . . . . . . . . . . . . . . . . . . . .
Prior service costs. . . . . . . . . . . . . . . . .
Transition asset . . . . . . . . . . . . . . . . . . .

(16,372)
16,216
98

228
(447)
(6)

(664)
—
—

917
(1,784)
(25)

(15,891)
13,985
67

$(21,262)

$(185)

$(73,767)

$ (433)

$(95,647)

The amounts of accumulated other comprehensive income that are expected to be recognized as components of

net periodic cost during 2009 are as follows:

In thousands

Pension
Plans

Postretirement
Medical

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,355
12
Prior service cost (credit). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Transitional asset. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
872
(1,784)
(25)

Total

$10,227
(1,772)
(25)

$9,367

$ (937)

$ 8,430

Multi-Employer Benefits

The Company also participates in various multi-employer pension plans covering certain employees who are
part of collective bargaining agreements. Total pension expense for multi-employer plans in 2008, 2007 and 2006
was $1.0 million, $1.4 million and $1.4 million, respectively.

The Company entered into a new agreement in the third quarter of 2008 when one of its collective bargaining
contracts expired in July 2008. The new agreement allows the Company to freeze its liability to the Central States, a
multi-employer defined benefit pension fund, while preserving the pension benefits previously earned by the
employees. As a result of freezing the Company’s liability to the Central States, the Company recorded a charge of
$13.6 million in 2008. The Company has paid $3.0 million in 2008 to the Southern States Savings and Retirement
Plan (“Southern States”) under the agreement to freeze the Central States liability. The remaining $10.6 million is
the present value amount, using a discount rate of 7%, that will be paid to the Central States and had been recorded
in other liabilities. The Company will pay approximately $1 million annually over the next 20 years. The Company
will also make future contributions on behalf of these employees to the Southern States. In addition, the Company
incurred approximately $.4 million in expense to settle a strike by union employees covered by this plan.

18. Related Party Transactions

The Company’s business consists primarily of the production, marketing and distribution of nonalcoholic
beverages of The Coca-Cola Company, which is the sole owner of the secret formulas under which the primary
components (either concentrate or syrup) of its soft drink products are manufactured. As of December 28, 2008, The
Coca-Cola Company had a 27.1% interest in the Company’s total outstanding Common Stock and Class B Common
Stock on a combined basis.

85

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In August 2007, the Company entered into a distribution agreement with Energy Brands Inc. (“Energy
Brands”), a wholly-owned subsidiary of The Coca-Cola Company. Energy Brands, also known as glacéau, is a
producer and distributor of branded enhanced beverages including vitaminwater, smartwater and vitaminenergy.
The distribution agreement is effective November 1, 2007 for a period of ten years and, unless earlier terminated,
will be automatically renewed for succeeding ten-year terms, subject to a one year non-renewal notification by the
Company. In conjunction with the execution of the distribution agreement, the Company entered into an agreement
with The Coca-Cola Company whereby the Company agreed not to introduce new third party brands or certain third
party brand extensions in the United States through August 31, 2010 unless mutually agreed to by the Company and
The Coca-Cola Company.

The following table summarizes the significant transactions between the Company and The Coca-Cola

Company:

In millions

Payments by the Company for concentrate, syrup, sweetener and other

purchases. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing funding support payments to the Company . . . . . . . . . . . . . . . . . . . . .

Payments by the Company net of marketing funding support . . . . . . . . . . . . . .
Payments by the Company for customer marketing programs . . . . . . . . . . . . . . .
Payments by the Company for cold drink equipment parts . . . . . . . . . . . . . . . . .
Fountain delivery and equipment repair fees paid to the Company. . . . . . . . . . . .
Presence marketing support provided by The Coca-Cola Company on the

Company’s behalf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales of finished products to The Coca-Cola Company . . . . . . . . . . . . . . . . . . . .

Fiscal Year
2007

2008

2006

$362.5
42.9

$319.6
$ 48.6
7.1
10.4

$334.9
38.1

$296.8
$ 44.2
5.7
9.3

$341.7
23.3

$318.4
$ 46.6
6.0
8.8

4.0
6.3

4.3
26.1

4.2
40.9

The Company has a production arrangement with Coca-Cola Enterprises Inc. (“CCE”) to buy and sell finished
products at cost. Sales to CCE under this agreement were $40.2 million, $40.2 million and $56.5 million in 2008,
2007 and 2006, respectively. Purchases from CCE under this arrangement were $18.4 million, $13.9 million and
$15.7 million in 2008, 2007 and 2006, respectively. The Coca-Cola Company has significant equity interests in the
Company and CCE. As of December 28, 2008, CCE held 6.7% of the Company’s outstanding Common Stock but
held no shares of the Company’s Class B Common Stock.

Along with all the other Coca-Cola bottlers in the United States, the Company is a member in Coca-Cola
Bottlers’ Sales and Services Company, LLC (“CCBSS”), which was formed in 2003 for the purposes of facilitating
various procurement functions and distributing certain specified beverage products of The Coca-Cola Company
with the intention of enhancing the efficiency and competitiveness of the Coca-Cola bottling system in the United
States. CCBSS negotiated the procurement for the majority of the Company’s raw materials (excluding concentrate)
in 2008, 2007 and 2006. The Company paid $.3 million to CCBSS for its share of CCBSS’ administrative costs in
each of the years 2008, 2007 and 2006. Amounts due from CCBSS for rebates on raw material purchases were
$4.1 million and $3.2 million as of December 28, 2008 and December 30, 2007, respectively. CCE is also a member
of CCBSS.

The Company’s Snyder Production Center (“SPC”) in Charlotte, North Carolina, is leased from Harrison
Limited Partnership One (“HLP”) pursuant to a ten-year lease that expires on December 31, 2010. HLP is directly
and indirectly owned by trusts of which J. Frank Harrison, III, Chairman of the Board of Directors and Chief
Executive Officer of the Company, and Deborah H. Everhart, a director of the Company, are trustees and
beneficiaries. The annual base rent the Company is obligated to pay for its lease of this property is subject to
adjustment for an inflation factor and for increases or decreases in interest rates, using LIBOR as the measurement
device. The principal balance outstanding under this capital lease as of December 28, 2008 was $37.7 million.

86

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The minimum rentals and contingent rental payments that relate to this lease were as follows:

In millions

Fiscal Year
2007

2008

Minimum rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.7
(.9)
Contingent rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4.6
(.4)

2006

$4.5
(.5)

Total rental payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.8

$4.2

$4.0

The contingent rentals in 2008, 2007 and 2006 reduce the minimum rentals as a result of changes in interest
rates, using LIBOR as the measurement device. Increases or decreases in lease payments that result from changes in
the interest rate factor are recorded as adjustments to interest expense.

On June 1, 1993, the Company entered into a lease agreement with Beacon Investment Corporation
(“Beacon”) related to the Company’s headquarters office facility. Beacon’s sole shareholder is J. Frank Harrison, III.
On January 5, 1999, the Company entered into a new ten-year lease agreement with Beacon which included the
Company’s headquarters office facility and an adjacent office facility. On March 1, 2004, the Company recorded a
capital lease of $32.4 million related to these facilities when the Company received a renewal option to extend the
term of the lease. On December 18, 2006, the Company modified the lease agreement (effective January 1,
2007) with Beacon related to the Company’s headquarters office facility which expires in December 2021. The
modified lease would not have changed the classification of the existing lease had it been in effect on March 1, 2004
when the lease was capitalized and did not extend the term of the lease (remaining lease term was reduced from
21 years to 15 years). Accordingly, the present value of the leased property under capital lease and capital lease
obligations was adjusted by an amount equal to the difference between the future minimum lease payments under
the modified lease agreement and the present value of the existing obligation on the commencement date of the
modified lease (January 1, 2007). The capital lease obligation and leased property under capital leases was
increased by $5.1 million on January 1, 2007. The principal balance outstanding under this capital lease as of
December 28, 2008 was $32.7 million. The annual base rent the Company is obligated to pay under the modified
lease is subject to adjustment for increases in the Consumer Price Index. The prior lease annual base rent was
subject to adjustment for increases in the Consumer Price Index and for increases or decreases in interest rates using
the adjusted Eurodollar Rate as the measurement device.

The minimum rentals and contingent rental payments that relate to this lease were as follows:

In millions

Fiscal Year
2007

2008

Minimum rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.5
.2
Contingent rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total rental payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.7

$3.6
—

$3.6

2006

$3.2
.6

$3.8

The contingent rentals in 2006 that relate to this lease increase minimum rentals as a result of changes in the
Consumer Price Index partially offset by decreases in interest rates. The contingent rentals in 2008 are a result of
changes in the Consumer Price Index. Increases or decreases in lease payments that result from changes in the
Consumer Price Index or changes in the interest rate factor are recorded as adjustments to interest expense.

The Company is a shareholder in two entities from which it purchases substantially all of its requirements for
plastic bottles. Net purchases from these entities were $72.7 million, $69.2 million and $70.0 million in 2008, 2007
and 2006, respectively. In conjunction with its participation in one of these entities, the Company has guaranteed a
portion of the entity’s debt. Such guarantee amounted to $20.6 million as of December 28, 2008. The Company’s
equity investment in one of these entities, Southeastern, was $11.0 million and $7.4 million as of December 28,
2008 and December 30, 2007, respectively.

87

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company is a member of SAC, a manufacturing cooperative. SAC sells finished products to the Company
and Piedmont at cost. Purchases from SAC by the Company and Piedmont for finished products were $142 million,
$149 million and $133 million in 2008, 2007 and 2006, respectively. The Company manages the operations of SAC
pursuant to a management agreement. Management fees earned from SAC were $1.4 million, $1.4 million and
$1.6 million in 2008, 2007 and 2006, respectively. The Company has also guaranteed a portion of debt for SAC.
Such guarantee was $19.3 million as of December 28, 2008. The Company’s equity investment in SAC was
$4.1 million and $4.0 million as of December 28, 2008 and December 30, 2007, respectively.

19. Net Sales by Product Category

Net sales by product category were as follows:

In thousands

Bottle/can sales:

2008

Fiscal Year
2007

2006

Sparkling beverages (including energy products) . . . . . . . . . . . . .
Still beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,011,656
227,171

$1,007,583
201,952

$1,009,652
180,004

Total bottle/can sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,238,827

1,209,535

1,189,656

Other sales:

Sales to other Coca-Cola bottlers . . . . . . . . . . . . . . . . . . . . . . . . .
Post-mix and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

128,651
96,137

Total other sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

224,788

127,478
98,986

226,464

152,426
88,923

241,349

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,463,615

$1,435,999

$1,431,005

Sparkling beverages are primarily carbonated beverages while still beverages are primarily noncarbonated

beverages.

88

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

20. Net Income Per Share

The following table sets forth the computation of basic net income per share and diluted net income per share
under the two-class method. See Note 1 to the consolidated financial statements for additional information related
to net income per share.

Fiscal Year
2007

2006

In thousands (except per share data)

2008

Numerator for basic and diluted net income per Common Stock

and Class B Common Stock share:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less dividends:

$9,091

$19,856

$23,243

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,644
2,500

6,644
2,480

6,643
2,460

Total undistributed earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (53)

$10,732

$14,140

Common Stock undistributed earnings — basic . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock undistributed earnings — basic . . . . . . . . . . . . . . . .

$ (39)
(14)

$ 7,815
2,917

$10,319
3,821

Total undistributed earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (53)

$10,732

$14,140

Common Stock undistributed earnings — diluted . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock undistributed earnings — diluted . . . . . . . . . . . . . .

$ (38)
(15)

$ 7,800
2,932

$10,300
3,840

Total undistributed earnings — diluted . . . . . . . . . . . . . . . . . . . . . . . . .

$ (53)

$10,732

$14,140

Numerator for basic net income per Common Stock share:

Dividends on Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common Stock undistributed earnings — basic . . . . . . . . . . . . . . . . . . . . . .

$6,644
(39)

$ 6,644
7,815

$ 6,643
10,319

Numerator for basic net income per Common Stock share . . . . . . . . . .

$6,605

$14,459

$16,962

Numerator for basic net income per Class B Common Stock share:

Dividends on Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock undistributed earnings — basic . . . . . . . . . . . . . . . .

$2,500
(14)

$ 2,480
2,917

$ 2,460
3,821

Numerator for basic net income per Class B Common Stock share . . . .

$2,486

$ 5,397

$ 6,281

Numerator for diluted net income per Common Stock share:

Dividends on Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends on Class B Common Stock assumed converted to Common

Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common Stock undistributed earnings — diluted . . . . . . . . . . . . . . . . . . . . .

$6,644

$ 6,644

$ 6,643

2,500
(53)

2,480
10,732

2,460
14,140

Numerator for diluted net income per Common Stock share . . . . . . . . .

$9,091

$19,856

$23,243

89

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In thousands (except per share data)

Numerator for diluted net income per Class B Common Stock share:

Fiscal Year
2007

2008

2006

Dividends on Class B Common Stock. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock undistributed earnings — diluted . . . . . . . . . . . . . . . .

$2,500
(15)

$2,480
2,932

$2,460
3,840

Numerator for diluted net income per Class B Common Stock share . . . . . .

$2,485

$5,412

$6,300

Denominator for basic net income per Common Stock and Class B Common

Stock share:
Common Stock weighted average shares outstanding — basic . . . . . . . . . . . . .
Class B Common Stock weighted average shares outstanding — basic . . . . . . .

6,644
2,500

6,644
2,480

6,643
2,460

Denominator for diluted net income per Common Stock and Class B Common

Stock share:
Common Stock weighted average shares outstanding — diluted (assumes

conversion of Class B Common Stock to Common Stock) . . . . . . . . . . . . . .
Class B Common Stock weighted average shares outstanding — diluted . . . . .

9,160
2,516

9,141
2,497

9,120
2,477

Basic net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

.99

.99

.99

.99

$ 2.18

$ 2.55

$ 2.18

$ 2.55

$ 2.17

$ 2.55

$ 2.17

$ 2.54

NOTES TO TABLE

(1) For purposes of the diluted net income per share computation for Common Stock, shares of Class B Common
Stock are assumed to be converted; therefore, 100% of undistributed earnings is allocated to Common Stock.

(2) For purposes of the diluted net income per share computation for Class B Common Stock, weighted average
shares of Class B Common Stock are assumed to be outstanding for the entire period and not converted.

(3) Denominator for diluted net income per share for Common Stock and Class B Common Stock for 2008 and

2007 includes the diluted effect of shares relative to the restricted stock award.

21. Risks and Uncertainties

Approximately 89% of the Company’s 2008 bottle/can volume to retail customers are products of The
Coca-Cola Company, which is the sole supplier of these products or of the concentrates or syrups required to
manufacture these products. The remaining 11% of the Company’s 2008 bottle/can volume to retail customers are
products of other beverage companies and the Company. The Company has beverage agreements under which it has
various requirements to meet. Failure to meet the requirements of these beverage agreements could result in the loss
of distribution rights for the respective product.

The Company’s products are sold and distributed directly by its employees to retail stores and other outlets.
During 2008, approximately 68% of the Company’s bottle/can volume to retail customers was sold for future
consumption. The remaining bottle/can volume to retail customers of approximately 32% was sold for immediate
consumption. The Company’s largest customers, Wal-Mart Stores, Inc. and Food Lion, LLC, accounted for
approximately 19% and 12% of the Company’s total bottle/can volume to retail customers during 2008, respec-
tively. Wal-Mart Stores, Inc. accounted for approximately 14% of the Company’s total net sales.

90

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company currently obtains all of its aluminum cans from one domestic supplier. The Company currently
obtains all of its plastic bottles from two domestic entities. See Note 18 of the consolidated financial statements for
additional information.

The Company is exposed to price risk on such commodities as aluminum, corn and resin which affects the cost
of raw materials used in the production of finished products. The Company both produces and procures these
finished products. Examples of the raw materials affected are aluminum cans and plastic bottles used for packaging
and high fructose corn syrup used as a product ingredient. Further, the Company is exposed to commodity price risk
on oil which impacts the Company’s cost of fuel used in the movement and delivery of the Company’s products. The
Company participates in commodity hedging and risk mitigation programs administered both by CCBSS and by the
Company itself.

High fructose corn syrup costs increased significantly during 2008 as a result of increasing demand for corn
products around the world for such purposes as ethanol production. The combined impact of increasing costs for
aluminum cans and high fructose corn syrup increased cost of sales during 2008. In addition, there is no limit on the
price The Coca-Cola Company and other beverage companies can charge for concentrate.

Certain liabilities of the Company are subject to risk of changes in both long-term and short-term interest rates.
These liabilities include floating rate debt, leases with payments determined on floating interest rates, postretire-
ment benefit obligations and the Company’s pension liability.

Approximately 7% of the Company’s labor force is currently covered by collective bargaining agreements.
Two collective bargaining agreements covering approximately 5% of the Company’s employees expired during
2008 and the Company entered into new agreements in 2008. One collective bargaining contract covering
approximately .5% of the Company’s employees expires during 2009.

22. Supplemental Disclosures of Cash Flow Information

Changes in current assets and current liabilities affecting cash were as follows:

In thousands

Accounts receivable, trade, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable from The Coca-Cola Company . . . . . . . . . . . . . . . . . . .
Accounts receivable, other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable, trade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable to The Coca-Cola Company . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2008

$ (7,350)
346
(5,123)
(1,963)
(573)
(8,940)
23,714
6,241
(162)
(278)

Fiscal Year
2007

$ (1,200)
1,115
698
3,521
(7,318)
7,273
(10,151)
5,824
3,776
(1,591)

2006

$ 3,277
(2,196)
(177)
(8,822)
(4,806)
8,717
6,232
1,738
1,562
338

Decrease in current assets less current liabilities . . . . . . . . . . . . . . . . . . . . . .

$ 5,912

$ 1,947

$ 5,863

Cash payments for interest and income taxes were as follows:

In thousands

2008

Fiscal Year
2007

2006

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $35,133
6,954
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$51,277
21,361

$50,843
17,213

91

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

23. New Accounting Pronouncements

Recently Adopted Pronouncements

In September 2006, the FASB issued SFAS No. 158 which was effective for the year ending December 31,
2006 except for the requirement that benefit plan assets and obligations be measured as of the date of the employer’s
statement of financial position, which was effective for the year ending December 28, 2008. The impact of the
adoption of the change in measurement dates was not material to the consolidated financial statements. See Note 15
and Note 17 of the consolidated financial statements for additional information.

In September 2006, the FASB issued SFAS No. 157 which defines fair value, establishes a framework for
measuring fair value in generally accepted accounting principles (GAAP) and expands disclosures about fair value
measurements. The Statement does not require any new fair value measurements but could change the current
practices in measuring current fair value measurements. The Statement was effective at the beginning of the first
quarter of 2008 for all financial assets and liabilities and for nonfinancial assets and liabilities recognized or
disclosed at fair value on a recurring basis. The adoption of this Statement did not have a material impact on the
consolidated financial statements. See Note 11 to the consolidated financial statements for additional information.
In February 2008, the FASB issued FASB Staff Position SFAS No. 157-2, “Effective Date of FASB Statement
No. 157,” which defers the application date of the provisions of SFAS No. 157 for all nonfinancial assets and
liabilities until the first quarter of 2009 except for items that are recognized or disclosed at fair value in the financial
statements on a recurring basis. The Company is in the process of evaluating the impact related to the Company’s
nonfinancial assets and liabilities not valued on a recurring basis.

In February 2007, the FASB issued SFAS No. 159, “The Fair Value Option for Financial Assets and Financial
Liabilities.” This Statement permits entities to choose to measure many financial instruments and certain other
items at fair value. This Statement was effective at the beginning of the first quarter of 2008. The Company has not
applied the fair value option to any of its outstanding instruments; therefore, the Statement did not have an impact
on the consolidated financial statements.

In May 2008, the FASB issued SFAS No. 162, “The Hierarchy of Generally Accepted Accounting Principles.”
This Statement identifies the sources of accounting principles and the framework for selecting the principles to be
used in the preparation of financial statements that are presented in conformity with generally accepted accounting
principles in the United States. This Statement was effective on November 15, 2008 and did not have a material
impact on the consolidated financial statements.

In October 2008, the FASB issued FSP No. 157-3, “Determining the Fair Value of a Financial Asset When the
Market for That Asset Is Not Active” (FSP 157-3). FSP 157-3 clarifies the application of SFAS No. 157 in a market
that is not active and provides an example to illustrate key considerations in determining the fair value of a financial
asset when the market for that financial asset is not active. The adoption of this FSP did not have an impact on the
Company’s consolidated financial statements.

In December 2008, the FASB issued FASB Staff Position FAS 140-4 and FIN 46(R)-8, “Disclosures by Public
Entities (Enterprises) About Transfers of Financial Assets and Interest in Variable Interest Entities” (FSP 140-4).
FSP 140-4 requires additional disclosure about transfers of financial assets and an enterprise’s involvement with
variable interest entities. FSP 140-4 was effective for the first reporting period ending after December 15, 2008.
FSP 140-4 did not have a material impact on the Company’s consolidated financial statements.

Recently Issued Pronouncements

In December 2007, the FASB issued SFAS No. 160, “Noncontrolling Interest in Consolidated Financial
Statements — an amendment of ARB No. 51.” This Statement amends Accounting Research Bulletin No. 51 to
establish accounting and reporting standards for the noncontrolling interest in a subsidiary (commonly referred to as
minority interest) and for the deconsolidation of a subsidiary. The Statement is effective for fiscal years beginning

92

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

on or after December 15, 2008. The Company anticipates that the adoption of this Statement will not have a material
impact on the consolidated financial statements, although changes in financial statement presentation will be
required.

In December 2007, the FASB revised SFAS No. 141, “Business Combinations” (SFAS No. 141(R)). This
Statement established principles and requirements for recognizing and measuring identifiable assets and goodwill
acquired, liabilities assumed and any noncontrolling interest in an acquisition, at their fair values as of the
acquisition date. The Statement is effective for fiscal years beginning on or after December 15, 2008. The impact on
the Company of adopting SFAS No. 141(R) will depend on the nature, terms and size of business combinations
completed after the effective date.

In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging
Activities — an amendment of FASB Statement No. 133” (“SFAS No. 161”). This Statement amends and expands
the disclosure requirements of Statement No. 133 to provide an enhanced understanding of why an entity uses
derivative instruments, how derivative instruments and related hedged items are accounted for and how they affect
an entity’s financial position, financial performance and cash flows. The Statement is effective for fiscal years and
interim periods beginning on or after November 15, 2008. The adoption of this Statement will not impact the
consolidated financial statements other than expanded footnote disclosures related to derivative instruments and
related hedged items.

In April 2008, the FASB issued FASB Staff Position No. 142-3, “Determination of the Useful Life of
Intangible Assets” (“FSP 142-3”). FSP 142-3 amends the factors to be considered in developing renewal or
extension assumptions used to determine the useful life of intangible assets under SFAS No. 142, “Goodwill and
Other Intangible Assets.” The intent of FSP 142-3 is to improve the consistency between the useful life of an
intangible asset and the period of expected cash flows used to measure its fair value. FSP 142-3 is effective for fiscal
years beginning after December 15, 2008. The Company is in the process of evaluating the impact of FSP 142-3, but
does not expect it to have a material impact on the Company’s consolidated financial statements.

In September 2008, the FASB issued FASB Staff Position No. 133-1 and FIN 45-4, “Disclosures About Credit
Derivatives and Certain Guarantees: An Amendment of FASB Statement No. 133 and FASB Interpretation No. 45;
and Clarification of the Effective Date of FASB Statement No. 161” (“FSP 133-1”). FSP 133-1 amends Statement
133 to require a seller of credit derivatives to provide certain disclosures for each credit derivative (or group of
similar credit derivatives). FSP 133-1 also amends Interpretation No. 45 to require guarantors to disclose “the
current status of payment/performance risk of guarantees” and clarifies the effective date of SFAS No. 161. The
Company is in the process of evaluating the impact of FSP 133-1, but does not expect it to have a material impact on
the Company’s consolidated financial statements.

In December 2008, the FASB issued FASB Staff Position No. 132(R)-1, “Employers’ Disclosures about
Postretirement Benefit Plan Assets” (“FSP 132(R)-1”). FSP 132(R)-1 requires enhanced detail disclosures about
plan assets of a company’s defined benefit pension and other postretirement plans. The enhanced disclosures are
intended to provide users of financial statements with a greater understanding of (1) employers’ investment
strategies; (2) major categories of plan assets; (3) the inputs and valuation techniques used to measure the fair value
of plan assets; (4) the effect of fair value measurements using significant unobservable inputs (Level 3) on changes
in plan assets for the period; and (5) concentration of risk within plan assets. FSP 132(R)-1 is effective for fiscal
years ending after December 15, 2009. The adoption of this Statement will not impact the Company’s financial
statements other than expanded footnote disclosures related to the Company’s pension plan assets.

93

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

24. Quarterly Financial Data (Unaudited)

Set forth below are unaudited quarterly financial data for the fiscal years ended December 28, 2008 and

December 30, 2007.

Year Ended December 28, 2008
In thousands (except per share data)
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic net income (loss) per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted net income (loss) per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 30, 2007
In thousands (except per share data)
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic net income (loss) per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted net income (loss) per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . .

1

2(1)

3(2)

4(3)

Quarter

$337,674
139,918
(4,335)

$396,003
171,880
15,155

$381,563
155,827
(3,145)

$348,375
147,581
1,416

(.47)
(.47)

(.47)
(.47)

1.66
1.66

1.65
1.65

(.34)
(.34)

(.34)
(.34)

.15
.15

.15
.15

1(4)

2

3

4

Quarter

$337,556
151,491
4,651

$390,443
169,290
11,691

$367,360
155,212
5,273

$340,640
145,141
(1,759)

.51
.51

.51
.51

1.28
1.28

1.28
1.28

.58
.58

.58
.58

(.19)
(.19)

(.19)
(.19)

Sales are seasonal, with the highest sales volume occurring in May, June, July and August.

(1) Net income in the second quarter of 2008 included a $2.6 million ($1.6 million net of tax, or $0.17 per basic

common share) increase in equity investment in plastic bottle cooperative.

(2) Net income in the third quarter of 2008 included a $13.8 million ($7.2 million net of tax, or $0.78 per basic
common share) charge to exit from a multi-employer pension plan and $4.0 million ($2.1 million net of tax, or
$0.23 per basic common share) charge for restructuring activities.

(3) Net income in the fourth quarter of 2008 included a $2.0 million ($1.0 million net of tax, or $0.11 per basic
common share) charge for a mark-to-market adjustment related to the Company’s fuel hedging program.

(4) Net income in the first quarter of 2007 included a $2.6 million ($1.5 million net of tax, or $0.16 per basic

common share) charge for restructuring activities.

94

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

25. Restructuring Expenses

On February 2, 2007, the Company initiated plans to simplify its operating management structure and reduce
its workforce in order to improve operating efficiencies across the Company’s business. The restructuring expenses
consist primarily of one-time termination benefits and other associated costs, primarily relocation expenses for
certain employees. Total pre-tax restructuring expenses under these plans were $2.8 million, all of which were
recorded in fiscal year 2007.

On July 15, 2008, the Company initiated a plan to reorganize the structure of its operating units and support
services, which resulted in the elimination of approximately 350 positions, or approximately 5% of its workforce.
As a result of this plan, the Company incurred $4.6 million in pre-tax restructuring expenses in 2008 for one-time
termination benefits. The plan was substantially completed in 2008 and the majority of cash expenditures occurred
in 2008.

The following table summarizes restructuring activity, which is included in selling, delivery and administrative

expenses for 2008 and 2007.

In thousands

Balance at December 31, 2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 30, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 30, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 28, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Severance Pay
and Benefits

Relocation
and Other

Total

$ —
1,607
1,607

$ —

$ —
4,559
3,583

$ 976

$ — $ —
2,753
1,146
2,753
1,146

$ — $ —

$ — $ —
4,622
3,633

63
50

$

13

$ 989

95

Management’s Report on Internal Control over Financial Reporting

Management of Coca-Cola Bottling Co. Consolidated (the “Company”) is responsible for establishing and
maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the
Exchange Act. The Company’s internal control over financial reporting is a process designed under the supervision
of the Company’s chief executive and chief financial officers to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of the Company’s consolidated financial statements for external
purposes in accordance with the U.S. generally accepted accounting principles. The Company’s internal control
over financial reporting includes policies and procedures that:

(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect trans-

actions and dispositions of assets of the Company;

(ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of
financial statements in accordance with U.S. generally accepted accounting principles, and that receipts and
expenditures are being made only in accordance with authorizations of management and the directors of the
Company; and

(iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition,
use or disposition of the Company’s assets that could have a material effect on the Company’s financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect all
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate due to changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.

As of December 28, 2008, management assessed the effectiveness of the Company’s internal control over
financial reporting based on the framework established in Internal Control — Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on this assessment,
management determined that the Company’s internal control over financial reporting as of December 28, 2008
is effective.

The effectiveness of the Company’s internal control over financial reporting as of December 28, 2008, has
been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their
report appearing on page 97.

March 12, 2009

96

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders
of Coca-Cola Bottling Co Consolidated:

In our opinion, the consolidated financial statements listed in the index appearing under Item 15(a)(1) present
fairly, in all material respects, the financial position of Coca-Cola Bottling Co. Consolidated and its subsidiaries at
December 28, 2008 and December 30, 2007, and the results of their operations and their cash flows for each of the
three years in the period ended December 28, 2008 in conformity with accounting principles generally accepted in
the United States of America. In addition, in our opinion, the financial statement schedule listed in the index
appearing under Item 15(a)(2), presents fairly, in all material respects, the information set forth therein when read in
conjunction with the related consolidated financial statements. Also in our opinion, the Company maintained, in all
material respects, effective internal control over financial reporting as of December 28, 2008, based on criteria
established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of
the Treadway Commission (COSO). The Company’s management is responsible for these financial statements and
financial statement schedule, for maintaining effective internal control over financial reporting and for its
assessment of the effectiveness of internal control over financial reporting, included in the accompanying
Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express opinions
on these financial statements, on the financial statement schedule, and on the Company’s internal control over
financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the
Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform
the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement
and whether effective internal control over financial reporting was maintained in all material respects. Our audits of
the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the
financial statements, assessing the accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. Our audit of internal control over financial reporting
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material
weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the
assessed risk. Our audits also included performing such other procedures as we considered necessary in the
circumstances. We believe that our audits provide a reasonable basis for our opinions.

As discussed in Note 14 to the consolidated financial statements, the Company adopted Financial Accounting
Standards Board Interpretation No. 48, Accounting for Uncertainty in Income Taxes — an Interpretation of FASB
Statement 109, as of January 1, 2007.

As discussed in Note 17 to the consolidated financial statements, the Company changed the manner in which it

accounts for pension and postretirement benefits in 2006.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s
assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

Charlotte, North Carolina
March 12, 2009

97

The financial statement schedule required by Regulation S-X is set forth in response to Item 15 below.

The supplementary data required by Item 302 of Regulation S-K is set forth in Note 24 to the consolidated

financial statements.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable.

Item 9A. Controls and Procedures

As of the end of the period covered by this report, the Company carried out an evaluation, under the supervision
and with the participation of the Company’s management, including the Company’s Chief Executive Officer and
Chief Financial Officer, of the effectiveness of the design and operation of the Company’s “disclosure controls and
procedures” (as defined in Rule 13a-15(e) of the Securities Exchange Act of 1934 (the “Exchange Act”)) pursuant
to Rule 13a-15(b) of the Exchange Act. Based upon that evaluation, the Chief Executive Officer and Chief Financial
Officer concluded that the Company’s disclosure controls and procedures are effective for the purpose of providing
reasonable assurance that the information required to be disclosed in the reports the Company files or submits under
the Exchange Act (i) is recorded, processed, summarized and reported within the time periods specified in the
SEC’s rules and forms and (ii) is accumulated and communicated to the Company’s management, including its
Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required
disclosures.

See page 96 for “Management’s Report on Internal Control over Financial Reporting.” See page 97 for the

“Report of Independent Registered Public Accounting Firm.”

There has been no change in the Company’s internal control over financial reporting during the quarter ended
December 28, 2008 that has materially affected, or is reasonably likely to materially affect, the Company’s internal
control over financial reporting.

Item 9B. Other Information

Not applicable.

98

PART III

Item 10. Directors, Executive Officers and Corporate Governance

For information with respect to the executive officers of the Company, see “Executive Officers of the
Company” included as a separate item at the end of Part I of this Report. For information with respect to the
Directors of the Company, see the “Proposal 1: Election of Directors” section of the Proxy Statement for the 2009
Annual Meeting of Stockholders, which is incorporated herein by reference. For information with respect to
Section 16 reports, see the “Section 16(a) Beneficial Ownership Reporting Compliance” section of the Proxy
Statement for the 2009 Annual Meeting of Stockholders, which is incorporated herein by reference. For information
with respect to the Audit Committee of the Board of Directors, see the “Corporate Governance — The Audit
Committee” section of the Proxy Statement for the 2009 Annual Meeting of Stockholders, which is incorporated
herein by reference.

The Company has adopted a Code of Ethics for Senior Financial Officers, which is intended to qualify as a
“code of ethics” within the meaning of Item 406 of Regulation S-K of the Exchange Act (the “Code of Ethics”). The
Code of Ethics applies to the Company’s Chief Executive Officer; Chief Operating Officer; Chief Financial Officer;
Vice President, Controller; Vice President, Treasurer and any other person performing similar functions. The Code
of Ethics is available on the Company’s website at www.cokeconsolidated.com. The Company intends to disclose
any substantive amendments to, or waivers from, its Code of Ethics on its website or in a report on Form 8-K.

Item 11. Executive Compensation

For information with respect to executive and director compensation, see the “Executive Compensation,”
“Compensation Committee Interlocks and Insider Participation,” “Compensation Committee Report” and “Direc-
tor Compensation” sections of the Proxy Statement for the 2009 Annual Meeting of Stockholders, which are
incorporated herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters

For information with respect to security ownership of certain beneficial owners and management, see the
“Principal Stockholders” and “Beneficial Ownership of Management” sections of the Proxy Statement for the 2009
Annual Meeting of Stockholders, which are incorporated herein by reference. For information with respect to
securities authorized for issuance under equity compensation plans, see the “Equity Compensation Plan Infor-
mation” section of the Proxy Statement for the 2009 Annual Meeting of Stockholders, which is incorporated herein
by reference.

Item 13. Certain Relationships and Related Transactions, and Director Independence

For information with respect to certain relationships and related transactions, see the “Certain Transactions”
section of the Proxy Statement for the 2009 Annual Meeting of Stockholders, which is incorporated herein by
reference. For certain information with respect to director independence, see the disclosures in the “Corporate
Governance” section of the Proxy Statement for the 2009 Annual Meeting of Stockholders regarding director
independence, which are incorporated herein by reference.

Item 14. Principal Accountant Fees and Services

For information with respect to principal accountant fees and services, see the “Proposal 2: Ratification of
Selection of our Independent Registered Public Accounting Firm for Fiscal Year 2009” section of the Proxy
Statement for the 2009 Annual Meeting of Stockholders, which is incorporated herein by reference.

99

PART IV

Item 15. Exhibits and Financial Statement Schedules

(a)

List of documents filed as part of this report.

1.

Financial Statements

Consolidated Statements of Operations
Consolidated Balance Sheets
Consolidated Statements of Cash Flows
Consolidated Statements of Changes in Stockholders’ Equity
Notes to Consolidated Financial Statements
Management’s Report on Internal Control over Financial Reporting
Report of Independent Registered Public Accounting Firm

2.

Financial Statement Schedule

Schedule II — Valuation and Qualifying Accounts and Reserves

All other financial statements and schedules not listed have been omitted because the required
information is included in the consolidated financial statements or the notes thereto, or is not
applicable or required.

3.

Listing of Exhibits

The agreements included in the following exhibits to this report are included to provide information regarding
their terms and are not intended to provide any other factual or disclosure information about the Company or the
other parties to the agreements. The agreements contain representations and warranties by each of the parties to the
applicable agreements. These representations and warranties have been made solely for the benefit of the other
parties to the applicable agreement and:

(cid:129) should not in all instances be treated as categorical statements of fact, but rather as a way of allocating the

risk to one of the parties if those statements prove to be inaccurate;

(cid:129) may have been qualified by disclosures that were made to the other party in connection with the negotiation

of the applicable agreement, which disclosures are not necessarily reflected in the agreement;

(cid:129) may apply standards of materiality in a way that is different from what may be viewed as material to you or

other investors; and

(cid:129) were made only as of the date of the applicable agreement or such other date or dates as may be specified in

the agreement and are subject to more recent developments.

Accordingly, these representations and warranties may not describe the actual state of affairs as of the date they

were made or at any other time.

100

Number

Description

(3.1)

Restated Certificate of Incorporation of the Company.

Exhibit Index

(3.2)

Amended and Restated Bylaws of the Company.

(4.1)

Specimen of Common Stock Certificate.

(4.2)

Supplemental Indenture, dated as of March 3, 1995, between
the Company and Citibank, N.A. (as successor to NationsBank
of Georgia, National Association, the initial trustee).

(4.3)

Form of the Company’s 7.20% Debentures due 2009.

(4.4)

Form of the Company’s 6.375% Debentures due 2009.

(4.5)

Form of the Company’s 5.00% Senior Notes due 2012.

(4.6)

Form of the Company’s 5.30% Senior Notes due 2015.

(4.7)

Form of the Company’s 5.00% Senior Notes due 2016.

(4.8)

Second Amended and Restated Promissory Note, dated as of
August 25, 2005, by and between the Company and Piedmont
Coca-Cola Bottling Partnership.

Incorporated by Reference
or Filed Herewith

Exhibit 3.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended June 29,
2003 (File No. 0-9286).
Exhibit 3.1 to the Company’s
Current Report on Form 8-K
filed on December 10, 2007
(File No. 0-9286).
Exhibit 4.1 to the Company’s
Registration Statement (File
No. 2-97822) on Form S-1 as
filed on May 31, 1985
(File No. 0-9286).
Exhibit 4.2 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).
Exhibit 4.6 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).
Exhibit 4.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended April 4,
1999 (File No. 0-9286).
Exhibit 4.1 to the Company’s
Current Report on Form 8-K
filed on November 21, 2002
(File No. 0-9286).
Exhibit 4.1 to the Company’s
Current Report on Form 8-K
filed on March 27, 2003
(File No. 0-9286).
Exhibit 4.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
October 2, 2005
(File No. 0-9286).
Exhibit 4.2 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
October 2, 2005
(File No. 0-9286).

101

Description

Incorporated by Reference
or Filed Herewith

Number

(4.9)

(10.1)

(10.2)

(10.3)

(10.4)

The registrant, by signing this report, agrees to furnish the
Securities and Exchange Commission, upon its request, a copy
of any instrument which defines the rights of holders of long-
term debt of the registrant and its consolidated subsidiaries
which authorizes a total amount of securities not in excess of
10 percent of the total assets of the registrant and its
subsidiaries on a consolidated basis.
U.S. $200,000,000 Amended and Restated Credit Agreement,
dated as of March 8, 2007, by and among the Company, the
banks named therein and Citibank, N.A., as Administrative
Agent.
Amendment No. 1, dated as of August 25, 2008, to U.S.
$200,000,000 Amended and Restated Credit Agreement, dated
as of March 8, 2007, by and among the Company, the banks
named therein and Citibank, N.A., as Administrative Agent.

Amended and Restated Guaranty Agreement, effective as of
July 15, 1993, made by the Company and each of the other
guarantor parties thereto in favor of Trust Company Bank and
Teachers Insurance and Annuity Association of America.

Amended and Restated Guaranty Agreement, dated, as of
May 18, 2000, made by the Company in favor of Wachovia
Bank, N.A.

(10.5)

Guaranty Agreement, dated as of December 1, 2001, made by
the Company in favor of Wachovia, N.A.

(10.6)

(10.7)

(10.8)

Amended and Restated Stock Rights and Restrictions
Agreement, dated February 19, 2009, by and among the
Company, The Coca-Cola Company and J. Frank Harrison, III.

Termination of Irrevocable Proxy and Voting Agreement, dated
February 19, 2009, by and between The Coca-Cola Company
and J. Frank Harrison, III.

Example of bottling franchise agreement, effective as of
May 18, 1999, between the Company and The Coca-Cola
Company.

(10.9)

Letter Agreement, dated as of March 10, 2008, by and between
the Company and The Coca-Cola Company.

(10.10)

Lease, dated as of January 1, 1999, by and between the
Company and Ragland Corporation.

102

Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on March 14, 2007
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
September 28, 2008
(File No. 0-9286).
Exhibit 10.10 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).
Exhibit 10.17 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 30, 2001
(File No. 0-9286).
Exhibit 10.18 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 30, 2001
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on February 19, 2009
(File No. 0-9286).
Exhibit 10.2 to the Company’s
Current Report on Form 8-K
filed on February 19, 2009
(File No. 0-9286).
Exhibit 10.2 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended March 30,
2008 (File No. 0-9286).
Exhibit 10.5 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 31, 2000
(File No. 0-9286).

Number

(10.11)

Description

First Amendment to Lease and First Amendment to
Memorandum of Lease, dated as of August 30, 2002, between
the Company and Ragland Corporation.

(10.12)

Lease Agreement, dated as of December 15, 2000, between the
Company and Harrison Limited Partnership One.

(10.13)

Lease Agreement, dated as of December 18, 2006, between
CCBCC Operations, LLC and Beacon Investment Company.

(10.14)

(10.15)

Limited Liability Company Operating Agreement of Coca-Cola
Bottlers’ Sales & Services Company, LLC, made as of
January 1, 2003, by and between Coca-Cola Bottlers’ Sales &
Services Company, LLC and Consolidated Beverage Co., a
wholly-owned subsidiary of the Company.
Amended and Restated Can Supply Agreement, effective as of
January 1, 2006, by and between Rexam Beverage Can
Company and Coca-Cola Bottlers’ Sales & Services Company,
LLC, in its capacity as agent for the Company.
Partnership Agreement of Piedmont Coca-Cola Bottling
Partnership (formerly known as Carolina Coca-Cola Bottling
Partnership), dated as of July 2, 1993, by and among Carolina
Coca-Cola Bottling Investments, Inc., Coca-Cola Ventures, Inc.,
Coca-Cola Bottling Co. Affiliated, Inc., Fayetteville Coca-Cola
Bottling Company and Palmetto Bottling Company.
(10.17) Master Amendment to Partnership Agreement, Management

(10.16)

Agreement and Definition and Adjustment Agreement, dated as
of January 2, 2002, by and among Piedmont Coca-Cola
Bottling Partnership, CCBCC of Wilmington, Inc., The
Coca-Cola Company, Piedmont Partnership Holding Company,
Coca-Cola Ventures, Inc. and the Company.
Fourth Amendment to Partnership Agreement, dated as of
March 28, 2003, by and among Piedmont Coca-Cola Bottling
Partnership, Piedmont Partnership Holding Company and
Coca-Cola Ventures, Inc.

(10.18)

(10.19) Management Agreement, dated as of July 2, 1993, by and

among the Company, Piedmont Coca-Cola Bottling Partnership
(formerly known as Carolina Coca-Cola Bottling Partnership),
CCBC of Wilmington, Inc., Carolina Coca-Cola Bottling
Investments, Inc., Coca-Cola Ventures, Inc. and Palmetto
Bottling Company.
First Amendment to Management Agreement (relating to the
Management Agreement designated as Exhibit 10.16 of this
Exhibit Index) dated as of January 1, 2001.

(10.20)

103

Incorporated by Reference
or Filed Herewith

Exhibit 10.33 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).
Exhibit 10.10 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 31, 2000
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on December 21, 2006
(File No. 0-9286).
Exhibit 10.35 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended April 1,
2007 (File No. 0-9286).
Exhibit 10.7 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).

Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed January 14, 2002
(File No. 0-9286).

Exhibit 4.2 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended March 30,
2003 (File No. 0-9286).
Exhibit 10.8 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).

Exhibit 10.14 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 31, 2000
(File No. 0-9286).

Number

(10.21)

Description

Transfer and Assumption of Liabilities Agreement, dated
December 19, 1996, by and between CCBCC, Inc., (a wholly-
owned subsidiary of the Company) and Piedmont Coca-Cola
Bottling Partnership.

(10.22) Management Agreement, dated as of June 1, 2004, by and

among CCBCC Operations LLC, a wholly-owned subsidiary of
the Company, and South Atlantic Canners, Inc.

(10.23)

Agreement, dated as of March 1, 1994, between the Company
and South Atlantic Canners, Inc.

(10.24)

Coca-Cola Bottling Co. Consolidated Amended and Restated
Annual Bonus Plan, effective January 1, 2007.*

(10.25)

Coca-Cola Bottling Co. Consolidated Long-Term Performance
Plan, effective January 1, 2007.*

(10.26)

Restricted Stock Award to J. Frank Harrison, III, effective
January 4, 1999.*

(10.27)

Amendment to Restricted Stock Award Agreement, effective
February 28, 2007.*

(10.28)

Performance Unit Award Agreement, dated February 27,
2008.*

(10.29)

Supplemental Savings Incentive Plan, as amended and restated
effective January 1, 2007*

(10.30)

Coca-Cola Bottling Co. Consolidated Director Deferral Plan,
effective January 1, 2005.*

(10.31)

Officer Retention Plan, as amended and restated effective
January 1, 2007.*

(10.32)

Amendment No. 1 to Officer Retention Plan, effective
January 1, 2009.*

Incorporated by Reference
or Filed Herewith

Exhibit 10.17 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended June 27,
2004 (File No. 0-9286).
Exhibit 10.12 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002
(File No. 0-9286).
Appendix B to the Company’s
Proxy Statement for the 2007
Annual Meeting of
Stockholders (File No. 0-9286).
Appendix C to the Company’s
Proxy Statement for the 2007
Annual Meeting of
Stockholders (File No. 0-9286).
Annex A to the Company’s
Proxy Statement for the 1999
Annual Meeting of
Stockholders (File No. 0-9286).
Appendix D to the Company’s
Proxy Statement for the 2007
Annual Meeting of
Stockholders (File No. 0-9286).
Appendix A to the Company’s
Proxy Statement for the 2008
Annual Meeting of
Stockholders (File No. 0-9286).
Exhibit 10.3 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended April 1,
2007 (File No. 0-9286).
Exhibit 10.17 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
January 1, 2006
(File No. 0-9286).
Exhibit 10.4 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended April 1,
2007 (File No. 0-9286).
Filed herewith.

104

Number

(10.33)

(10.34)

(10.35)

Description

Amendment to Officer Retention Plan Agreement by and
between the Company and David V. Singer, effective as of
January 12, 2004.*

Life Insurance Benefit Agreement, effective as of
December 28, 2003, by and between the Company and Jan M.
Harrison, Trustee under the J. Frank Harrison, III 2003
Irrevocable Trust, John R. Morgan, Trustee under the Harrison
Family 2003 Irrevocable Trust, and J. Frank Harrison, III.*
Form of Amended and Restated Split-Dollar and Deferred
Compensation Replacement Benefit Agreement, effective as of
January 1, 2005, between the Company and eligible employees
of the Company.*

(10.36)

(10.37)

Form of Split-Dollar and Deferred Compensation Replacement
Benefit Agreement Election Form and Agreement Amendment,
effective as of June 20, 2005, between the Company and
certain executive officers of the Company.*
Consulting Agreement, dated as of June 1, 2005, between the
Company and David V. Singer.*

(12)
(21)
(23)

(31.1)

(31.2)

(32)

Ratio of earnings to fixed charges.
List of subsidiaries.
Consent of Independent Registered Public Accounting Firm to
Incorporation by reference into Form S-3 (Registration
No. 333-155635).
Certification pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002.
Certification pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002.
Certification pursuant to 18 U.S.C. Section 1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

Incorporated by Reference
or Filed Herewith

Exhibit 10.31 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 28, 2003
(File No. 0-9286).
Exhibit 10.37 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 28, 2003
(File No. 0-9286).
Exhibit 10.24 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
January 1, 2006
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on June 24, 2005
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on June 3, 2005
(File No. 0-9286).
Filed herewith.
Filed herewith.
Filed herewith.

Filed herewith.

Filed herewith.

Filed herewith.

* Management contracts and compensatory plans and arrangements required to be filed as exhibits to this form

pursuant to Item 15(c) of this report.

(b)

Exhibits.

See Item 15(a)3

(c)

Financial Statement Schedules.

See Item 15(a)2

105

Schedule II

COCA-COLA BOTTLING CO. CONSOLIDATED

VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

Balance at
Beginning
of Year

Additions
Charged to
Costs and
Expenses

Deductions

Balance
at End
of Year

$1,188

$1,137

$1,334

$523

$213

$314

$472

$410

$298

Description
(In thousands)
Allowance for doubtful accounts:
Fiscal year ended December 28, 2008 . . . . . . . . . . . . . . . . . . .

$1,137

Fiscal year ended December 30, 2007 . . . . . . . . . . . . . . . . . . .

$1,334

Fiscal year ended December 31, 2006 . . . . . . . . . . . . . . . . . . .

$1,318

106

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date: March 13, 2009

By:

COCA-COLA BOTTLING CO. CONSOLIDATED
(REGISTRANT)

/s/

J. FRANK HARRISON, III
J. Frank Harrison, III
Chairman of the Board of Directors
and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the

following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

By:

/s/

J. FRANK HARRISON, III
J. Frank Harrison, III

Chairman of the Board of Directors, Chief
Executive Officer and Director

March 13, 2009

By:

By:

By:

By:

By:

By:

By:

/s/ H. W. MCKAY BELK
H. W. McKay Belk

/s/ SHARON A. DECKER
Sharon A. Decker

/s/ WILLIAM B. ELMORE
William B. Elmore

/s/ HENRY W. FLINT
Henry W. Flint

/s/ DEBORAH H. EVERHART
Deborah H. Everhart

/s/ NED R. MCWHERTER
Ned R. McWherter

/s/

JAMES H. MORGAN
James H. Morgan

By:

/s/

JOHN W. MURREY, III
John W. Murrey, III

By:

By:

By:

By:

/s/ CARL WARE
Carl Ware

/s/ DENNIS A. WICKER
Dennis A. Wicker

/s/

JAMES E. HARRIS
James E. Harris

/s/ WILLIAM J. BILLIARD
William J. Billiard

Director

Director

March 13, 2009

March 13, 2009

President, Chief Operating Officer and
Director

March 13, 2009

Vice Chairman of the Board of Directors
and Director

March 13, 2009

March 13, 2009

March 13, 2009

March 13, 2009

March 13, 2009

March 13, 2009

March 13, 2009

March 13, 2009

March 13, 2009

Director

Director

Director

Director

Director

Director

Senior Vice President and
Chief Financial Officer

Vice President, Controller and
Chief Accounting Officer

107

CORPORATE INFORMATION

Transfer Agent and Dividend Disbursing Agent
The Company’s transfer agent is responsible for stockholder records, issuance of stock certificates
and distribution of dividend payments and IRS Form 1099s. The transfer agent also administers
plans for dividend reinvestment and direct deposit. Stockholder requests and inquiries concerning
these matters are most efficiently answered by corresponding directly with American Stock Transfer
& Trust Company, 59 Maiden Lane, New York, New York 10038. Communication may also be made
by telephone Toll-Free (800) 937-5449 or via the Internet at www.amstock.com.

Stock Listing
The NASDAQ Stock Market (Global Select Market)
NASDAQ Symbol – COKE

Company Website
www.cokeconsolidated.com
The Company makes available free of charge through its Internet website its Annual Report on
Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and all amendments to
those reports as soon as reasonably practicable after such material is electronically filed with or
furnished to the Securities and Exchange Commission.

Corporate Office
The corporate office is located at 4100 Coca-Cola Plaza, Charlotte, North Carolina 28211. The
mailing address is Coca-Cola Bottling Co. Consolidated, P. O. Box 31487, Charlotte, NC 28231.

Annual Meeting
The Annual Meeting of Stockholders of Coca-Cola Bottling Co. Consolidated will be held at our
Corporate Center, 4100 Coca-Cola Plaza, Charlotte, NC 28211 on Tuesday, May 5, 2009, at
9:00 a.m., local time.

Form 10-K and Code of Ethics for Senior Financial Officers
A copy of the Company’s Annual Report to the Securities and Exchange Commission (Form 10-K)
and its Code of Ethics for Senior Financial Officers is available to stockholders without charge
upon written request to James E. Harris, Senior Vice President and Chief Financial Officer,
Coca-Cola Bottling Co. Consolidated, P. O. Box 31487, Charlotte, North Carolina 28231. This
information may also be obtained from the Company’s website listed above.

Coca-Cola Bottling Co. Consolidated is the second largest 

Coca-Cola bottler in the United States. We are a leader in 

manufacturing, marketing and distribution of soft drinks. With 

corporate offices in Charlotte, N.C., we have operations in 

11 states, primarily in the Southeast. The Company has one 

of the highest per capita soft drink consumption rates in the 

world and manages bottling territories with a consumer base of 

approximately 19 million people. Coca-Cola Bottling Co. Con-

solidated is listed on the NASDAQ Stock Market (Global Select 

Market) under the symbol COKE.

Our new billboard graphics highlight 
our connection with the community.

This annual report is printed on recycled paper.

BOARD OF DIRECTORS

EXECUTIVE OFFICERS

J. Frank Harrison, III
Chairman of the Board of Directors and 
  Chief Executive Officer 
Coca-Cola Bottling Co. Consolidated

H.W. McKay Belk
President and Chief Merchandising Officer 
Belk, Inc.

Sharon A. Decker
Chief Executive Officer
The Tapestry Group

William B. Elmore
President and Chief Operating Officer
Coca-Cola Bottling Co. Consolidated

Deborah H. Everhart
Affiliate Broker
Fletcher Bright Company

Henry W. Flint
Vice Chairman of the Board of Directors
Coca-Cola Bottling Co. Consolidated

J. Frank Harrison, III
Chairman of the Board of Directors and 
  Chief Executive Officer

William B. Elmore
President and Chief Operating Officer

Henry W. Flint
Vice Chairman of the Board of Directors

Steven D. Westphal
Executive Vice President of Operations  
  and Systems

William J. Billiard
Vice President, Controller and Chief Accounting Officer

Robert G. Chambless
Senior Vice President, Sales

Clifford M. Deal, III
Vice President and Treasurer

Norman C. George
President, BYB Brands, Inc.

Ned R. McWherter
Former Director of Piedmont Natural Gas Co., Inc.  
Former Governor of the State of Tennessee

James E. Harris
Senior Vice President and Chief Financial Officer

James H. Morgan
President and Chief Executive Officer
Krispy Kreme Doughnuts, Inc.

John W. Murrey, III
Assistant Professor
Appalachian School of Law

Carl Ware
Retired Executive Vice President,  
  Public Affairs and Administration
The Coca-Cola Company

Dennis A. Wicker
Partner
SZD Wicker, LPA
Former Lieutenant Governor of the  
  State of North Carolina

Kevin A. Henry
Senior Vice President and  
  Chief Human Resources Officer

Umesh M. Kasbekar
Senior Vice President, Planning and Administration

Melvin F. Landis, III
Senior Vice President and Chief Marketing and  
  Customer Officer

Lauren C. Steele
Vice President, Corporate Affairs

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Coca-Cola Bottling Co. Consolidated
4100 Coca-Cola Plaza
 Charlotte, North Carolina 28211

Mailing Address: Post Office Box 31487
Charlotte, NC 28231 
704.557.4400 
www.cokeconsolidated.com