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Coca-Cola Consolidated

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Sector Consumer Defensive
Industry Beverages - Non-Alcoholic
Employees 10,000+
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FY2010 Annual Report · Coca-Cola Consolidated
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A N N U A L   R E P O R T   2 0 1 0

Coca-Cola Bottling Co. Consolidated
4100 Coca-Cola Plaza
 Charlotte, NC  28211 

Mailing Address:  
Post Office Box 31487
Charlotte, NC  28231 

704.557.4400

www.cokeconsolidated.com

Coca-Cola Bottling Co. Consolidated 

is the largest independent Coca-Cola 

bottler in the United States. We are 

a leader in manufacturing, marketing 

and distribution of soft drinks. With 

corporate offices in Charlotte, N.C., we 

have operations in 11 states, primarily 

in the Southeast. The Company has 

one of the highest per capita soft 

drink consumption rates in the world 

and manages bottling territories with 

a consumer base of approximately 20 

million people. Coca-Cola Bottling Co. 

Consolidated is listed on the NASDAQ 

Stock Market (Global Select Market) 

under the symbol COKE.

This annual report is 
printed on recycled paper.

BOARD OF DIRECTORS

EXECUTIVE OFFICERS

J. Frank Harrison, III
Chairman of the Board of Directors and 
  Chief Executive Officer

William B. Elmore
President and Chief Operating Officer

Henry W. Flint
Vice Chairman of the Board of Directors

Steven D. Westphal
Executive Vice President of Operations  
  and Systems

William J. Billiard
Vice President, Operations Finance and  
  Chief Accounting Officer

Robert G. Chambless
Senior Vice President, Sales and Marketing

Clifford M. Deal, III
Vice President and Treasurer

Norman C. George
President, BYB Brands, Inc.

James E. Harris
Senior Vice President and Chief Financial Officer

Umesh M. Kasbekar
Senior Vice President, Planning and Administration

Lauren C. Steele
Vice President, Corporate Affairs

Michael A. Strong
Senior Vice President, Human Resources

J. Frank Harrison, III
Chairman of the Board of Directors and 
  Chief Executive Officer 
Coca-Cola Bottling Co. Consolidated

H.W. McKay Belk
Vice Chairman 
Belk, Inc.

Alexander B. Cummings, Jr.
Executive Vice President and  
  Chief Administrative Officer  
The Coca-Cola Company

Sharon A. Decker
Chief Executive Officer
The Tapestry Group

William B. Elmore
President and Chief Operating Officer
Coca-Cola Bottling Co. Consolidated

Deborah H. Everhart
Affiliate Broker
Assist2Sell

Henry W. Flint
Vice Chairman of the Board of Directors
Coca-Cola Bottling Co. Consolidated

Dr. William H. Jones
President
Columbia International University

James H. Morgan
President and Chief Executive Officer
Krispy Kreme Doughnuts, Inc.

John W. Murrey, III
Assistant Professor
Appalachian School of Law

Dennis A. Wicker
Partner
Nelson Mullins Riley & Scarborough LLP
Former Lieutenant Governor of the  
  State of North Carolina

LETTER TO SHAREHOLDERS

D

ear Shareholders,

between 2010 and 2009 was impacted by 

several unusual items. Our 2010 results 

Last year was very successful for your 

include non-cash losses on our hedging 

Company. Going into 2010, we faced 

programs of $3.2 million net of tax, or 

numerous uncertainties including an 

$0.35 per share; after-tax gain from the 

economy struggling to come out of 

impact of the Nashville flood of $0.5 

recession, high unemployment across 

million, or $0.06 per share; an expense of 

much of our franchise territory and 

$0.5 million, or $0.05 per share, due to 

continued volatility of many of our 

the change in tax law eliminating the tax 

key input costs. In light of this, we are 

deduction for Medicare Part D subsidies; 

pleased to report the Company had very 

and favorable adjustments to income 

strong financial performance in 2010 and 

tax expense of $1.7 million or $0.18 per 

continued to drive improvement in all of 

share. Our 2009 results included non-

its core objectives.

cash gains on our hedging programs 

of $8.5 million net of tax, or $0.93 per 

The Company’s Purpose Statement has 

share; favorable adjustments to income 

four core objectives that guide us:

tax expense of $7.1 million, or $0.77 per 

•	 Growing Profitably

•	

•	

Pursuing Excellence

Serving Others

share; and $1.1 million net of tax, or $0.12 

per share, of additional income from 

the 53rd week of 2009. Excluding these 

unusual items, net income and basic net 

In 2010, we experienced  
the highest volume growth 
in five years.

•	 Honoring God In All We Do

income per share for 2010 were $37.7 

GROWING PROFITABLY

million and $4.11 compared to $21.5 

million and $2.35 for 2009.

Through the course of the year, we saw 

The Company reported very strong 

improvement across many channels        

financial performance for 2010 with 

of our business that helped drive an 

reported net income of $36.1 million, 

increase in physical case volume of 4.4 

or basic net income per share of $3.93, 

percent, the highest volume growth we 

compared to net income of $38.1 million, 

have seen in more than five years. Higher 

or basic net income per share of $4.16 

volume and fewer increases in our key               

in 2009. The comparability of earnings 

raw material costs led to improved gross 

LETTER TO SHAREHOLDERS

24-ounce package

16-ounce package

2

margin in 2010. Our results included 

deliver the world’s greatest refreshment 

strong growth in future consumption 

products and to serve our customers 

channels and continuing improvement in 

and consumers.

our convenience store and on-premise 

channels, which have been severely 

Our sales and delivery teams have 

impacted by the ongoing economic 

significantly improved our selling 

downturn. Our 16- and 24-ounce 

execution and customer service through 

packaging strategy in the convenience 

a program called Right Execution Daily 

channel, with the 16-ounce offered 

(RED). Through the RED program, we 

at $0.99, has continued to appeal to 

survey customers to evaluate the quality 

consumers. This strategy has grown both 

of our service and the effectiveness of 

volume and share, while providing value 

our sales and merchandising in a sales 

to our customers and consumers. 

outlet. During 2010, our employees 

The Company continued to work on 

its long-term goal of strengthening its 

During 2010, our employees 

financial position in 2010, generating free 

performed more than 100,000 

cash flow of approximately $46 million, 

which is available to reduce long-term 

debt. We are focused on continuous 

improvement of our balance sheet in 

order to ensure the Company has the 

surveys, providing invaluable 

insight and information to 

help us market and deliver 

more efficiently and to 

capability and capacity to grow and take 

respond to our customers’ 

advantage of strategic opportunities 

when available. In the past 10 years, 

the Company has reduced long-term 

business needs.

debt by more than $450 million, a 

performed more than 100,000 surveys, 

testament to our focus on this important 

providing invaluable insight and 

financial objective.

information to help us market and deliver 

PURSUING EXCELLENCE

more efficiently and to respond to our 

customers’ business needs.

The production and delivery of our 

The Company has adopted a continuous 

products present significant logistical 

improvement operational perspective 

challenges and expense that we strive 

focused on constantly finding ways 

to overcome. From procurement of 

to better serve our customers, more 

raw materials to delivering the finished 

productively and efficiently. We operate 

products to our customers, we are 

in a very competitive environment 

focused on efficiency in all aspects of 

and know that yesterday’s methods 

our supply chain. In 2010, we continued 

will not meet today’s nor tomorrow’s 

the consolidation of smaller distribution 

requirements for our customers or our 

facilities into larger ones to generate 

shareholders. We continuously review all 

more economies of scale. We also 

aspects of what we do and how we do it 

continued to leverage an automated 

to find better ways to produce, sell, and 

load-building system in our Charlotte 

LETTER TO SHAREHOLDERS

distribution facility. This allowed us to 

Also during 2010, we experienced a 

consolidate two branches, increasing 

terrible natural disaster in our Nashville 

load size and efficiency while reducing 

production and distribution facility. 

delivery costs.

Record rainfall in May resulted in flood 

waters filling the entire facility to depths 

Our trucking fleet is one of the largest in 

of three to five feet. In a great testament 

the southeastern United States. The past 

to the incredible spirit, capability and 

few years, we have significantly expanded 

drive of our employees, the cleanup and 

the amount of backhaul and freight 

rebuilding began before the flood waters 

brokerage work we do for third parties. 

had even receded. Our employees, who 

This has increased our fleet utilization 

normally produce the world’s greatest 

from 50 percent in 2008 to 65 percent 

beverages, shifted gears and became the 

in 2010.

world’s most incredible cleanup team. 

Our 16- and 24-ounce 
packaging strategy has 
driven growth.

LETTER TO SHAREHOLDERS

LETTER TO SHAREHOLDERS

Caption text

We strive to make, sell, and deliver products and  
services better than anyone else.

4
2

Distribution normally handled by this 

facility shifted to our other Nashville 

facility, and we were able to maintain 

service to our customers with very 

little disruption.

SERVING OTHERS

Serving others is ingrained in all that 

we do each and every day. We strive to 

serve our customers, consumers, and the 

communities where we live and work. 

The Company, through our employees, 

We recognize that in order 

to be good corporate 

citizens, we must take a 

leadership role in promoting 

sustainable communities.

is actively involved in numerous activities 

serving the physical, emotional and 

spiritual needs of our neighbors. We 

recognize that in order to be good 

corporate citizens, we must take a 

leadership role in promoting sustainable 

communities. One way we have done this 

is through our Coca-Cola Recycle and 

Win program, which rewards citizens who 

are “caught” recycling the correct way 

in their community’s curbside recycling 

program. The Coca-Cola Recycle and 

Win program has been implemented 

in cities and towns in North Carolina, 

Tennessee and West Virginia, and we 

hope to expand the program to other 

cities and towns throughout our sales 

territory. Through this unique and 

engaging program, we partner with local 

governments, retailers, and citizens to 

promote and increase recycling rates.

LETTER TO SHAREHOLDERS

We have one of the largest 
trucking fleets in the 
southeastern United States. 

In 2010, we also initiated an ongoing 

in our 2009 Annual Report, sets forth 

relationship with the Wounded Warrior 

the God-honoring values which should 

Project. More than 39,000 of our nation’s 

define your expectations of us and our 

armed forces personnel have been 

employees and the actions which support 

physically wounded during the current 

those values. No matter what your 

military conflicts. Thousands more are 

connection to our Company, we invite 

estimated to be recovering from invisible 

you to hold us accountable for these 

wounds of war. Wounded Warrior Project 

values and actions as we strive to hold 

assists wounded veterans and their 

ourselves accountable in all facets of our 

families through a holistic approach 

business and our relationships. We feel 

to recovery, providing programs and 

fortunate to be in this great business and 

services to aid physical rehabilitation and 

want to express our gratitude many-fold 

improve mental health and well-being. In 

to you and others we serve.

sponsoring the three-day Soldier Ride to 

raise awareness for the Wounded Warrior 

Project, and engaging our partners 

LOOKING FORWARD

Circle K and Charlotte Motor Speedway 

to do the same, we are reaching out to 

We are privileged to lead a great 

help these veterans to whom we owe 

company that produces, distributes and 

our freedom.

HONORING GOD  
IN ALL WE DO

sells the world’s greatest brands. Our 

success in 2010 was attributable to many 

factors, including our customers, our 

consumers, our 5,000-plus dedicated 

employees and ongoing support from 

our partner, The Coca-Cola Company. 

The most important of our four core 

We overcame many obstacles in 2010, 

objectives is Honoring God In All We Do. 

including a very challenging economy. 

We believe this objective sets the bar 

As we look forward to 2011, we continue 

very high - for the values we hold dear 

to face an economy that has been slow 

as a company; for the humble character 

to recover and significant increases in 

we expect of our employees; and, for 

the cost of many raw materials we use to 

the integrity inherent in each and every 

produce and distribute our products. We 

relationship between the Company and 

believe we will continue to meet all of  

its employees and the many consumers, 

the challenges facing us and deliver  

customers, suppliers, communities  

value for all whom we serve. Thank  

and other constituents we serve. Our 

you for your ongoing support of  

Purpose Statement, which we shared 

our Company.

J. Frank Harrison, III

Chairman of the Board and  
Chief Executive Officer

William B. Elmore

President and  
Chief Operating Officer

A TRIBUTE

Nashville, Tenn.

May 2, 2010

After days of heavy rain, Nashville experienced flooding of historic propor-

tions. Hundreds of thousands of residents, including our own CCBCC family, 

were affected.

The CCBCC manufacturing plant was under water, and the damage was 

unimaginable. Water had moved shells, pre-mix tanks, recycling materials and 

anything that was not secured. Raw materials were strewn everywhere since 

the plant was scheduled to run all weekend. Many of the electrical panels, con-

duits, conveyors and production equipment were also damaged.

In the aftermath, CCBCC employees joined together to lead an unparalleled 

recovery effort. Employees from Manufacturing, Logistics, Sales, Risk Manage-

ment, Engineering, Facilities Engineering, Quality and FM Global all helped 

initiate cleanup and recovery efforts both on and off the property.

A tremendous effort also unfolded behind the scenes, as our employees 

ensured support to our customers was essentially unaffected. We did not miss 

any routes and appeared “business as usual” to the public! Just nine days  

after the flood waters rushed through the plant, the can line successfully 

began running cases. The small PET line was next. On May 18, all three lines 

ran simultaneously.

We applaud the magnificent effort required to return the campus to pre-flood 

conditions. The success was due to the hard work, dedication and desire of 

the entire Nashville team, backed by the rest of the Company.

We cannot forget the terrible loss and suffering caused by the flood, and our 

Stewardship Team worked with many team members personally affected. In 

keeping with our Company’s Purpose, we are proud of how our Tennessee 

team took care of each other in this time of hardship.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
¥ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 2, 2011

Commission file number 0-9286

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

56-0950585
(I.R.S. Employer
Identification Number)

4100 Coca-Cola Plaza, Charlotte, North Carolina 28211
(Address of principal executive offices) (Zip Code)
(704) 557-4400
(Registrant’s telephone number, including area code)
Securities Registered Pursuant to Section 12(b) of the Act:

Title of Each Class

Name of Each Exchange on Which Registered

Common Stock, $1.00 Par Value

The Nasdaq Stock Market LLC
(Global Select Market)

Securities Registered Pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes n No ¥
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes n No ¥
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days. Yes ¥ No n

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding
12 months (or for such shorter period that the registrant was required to submit and post such files). Yes n No n

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. ¥

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act. (Check one):
Large accelerated filer n

Smaller reporting company n

Accelerated filer ¥

Non-accelerated filer n
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes n No ¥
State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at
which the common equity was last sold, or the average bid and asked price of such common equity, as of the last business day of the registrant’s
most recently completed second fiscal quarter.

Common Stock, $l.00 Par Value
Class B Common Stock, $l.00 Par Value

Market Value as of
July 2, 2010

$215,346,986
*

* No market exists for the shares of Class B Common Stock, which is neither registered under Section 12 of the Act nor subject to Section 15(d) of the Act. The

Class B Common Stock is convertible into Common Stock on a share-for-share basis at the option of the holder.

Indicate the number of shares outstanding of each of the registrant’s classes of common stock, as of the latest practicable date.

Class

Common Stock, $1.00 Par Value
Class B Common Stock, $1.00 Par Value

Outstanding as of
March 4, 2011

7,141,447
2,044,202

Portions of Proxy Statement to be filed pursuant to Section 14 of the Exchange Act with respect to the 2011

Annual Meeting of Stockholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Part III, Items 10-14

Documents Incorporated by Reference

Table of Contents

Part I

Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Reserved . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.
Executive Officers of the Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . . .
Item 7A. Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part III

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Item 12.
Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 14.

Page

1
10
17
17
19
19
19

21
23
24
52
53
105
105
105

106
106

106
106
106

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

107
115

Part IV

Item 1. Business

Introduction

PART I

Coca-Cola Bottling Co. Consolidated, a Delaware corporation (together with its majority-owned subsidiaries,
the “Company”), produces, markets and distributes nonalcoholic beverages, primarily products of The Coca-Cola
Company, Atlanta, Georgia (“The Coca-Cola Company”), which include some of the most recognized and popular
beverage brands in the world. The Company, which was incorporated in 1980, and its predecessors have been in the
nonalcoholic beverage manufacturing and distribution business since 1902. The Company is the largest indepen-
dent Coca-Cola bottler in the United States.

As of January 2, 2011, The Coca-Cola Company had a 34.8% interest in the Company’s outstanding Common Stock,
representing 5.2% of the total voting power of the Company’s Common Stock and Class B Common Stock voting together
as a single class. The Coca-Cola Company does not own any shares of Class B Common Stock of the Company. J. Frank
Harrison, III, the Company’s Chairman of the Board and Chief Executive Officer, currently owns or controls approx-
imately 85% of the combined voting power of the Company’s outstanding Common Stock and Class B Common Stock.

General

Nonalcoholic beverage products can be broken down into two categories:

(cid:129) Sparkling beverages — beverages with carbonation, including energy drinks; and

(cid:129) Still beverages — beverages without carbonation, including bottled water, tea, ready-to-drink coffee,

enhanced water, juices and sports drinks.

Sales of sparkling beverages were approximately 83%, 84% and 83% of total net sales for fiscal 2010
(“2010”), fiscal 2009 (“2009”) and fiscal 2008 (“2008”), respectively. Sales of still beverages were approximately
17%, 16% and 17% of total net sales for 2010, 2009 and 2008, respectively.

The Company holds Cola Beverage Agreements and Allied Beverage Agreements under which it produces,
distributes and markets, in certain regions, sparkling beverage products of The Coca-Cola Company. The Company
also holds Still Beverage Agreements under which it distributes and markets in certain regions still beverages of The
Coca-Cola Company such as POWERade, vitaminwater and Minute Maid Juices To Go and produces, distributes
and markets Dasani water products.

The Company holds agreements to produce and market Dr Pepper in some of its regions. The Company also
distributes and markets various other products, including Monster Energy products and Sundrop, in one or more of
the Company’s regions under agreements with the companies that hold and license the use of their trademarks for
these beverages. In addition, the Company also produces beverages for other Coca-Cola bottlers. In some instances,
the Company distributes beverages without a written agreement.

The Company’s principal sparkling beverage is Coca-Cola. In each of the last three fiscal years, sales of
products bearing the “Coca-Cola” or “Coke” trademark have accounted for more than half of the Company’s bottle/
can volume to retail customers. In total, products of The Coca-Cola Company accounted for approximately 88%,
88% and 89% of the Company’s bottle/can volume to retail customers during 2010, 2009 and 2008, respectively.

The Company offers a range of flavors designed to meet the demands of the Company’s consumers. The main
packaging materials for the Company’s beverages are plastic bottles and aluminum cans. In addition, the Company
provides restaurants and other immediate consumption outlets with fountain products (“post-mix”). Fountain
products are dispensed through equipment that mixes the fountain syrup with carbonated or still water, enabling
fountain retailers to sell finished products to consumers in cups or glasses.

Over the last four and a half years, the Company has developed and begun to market and distribute certain
products which it owns. These products include Country Breeze tea, diet Country Breeze tea, Tum-E Yummies, a
vitamin-C enhanced flavored drink, Bean & Body, Simmer and Bazza energy tea. The Company markets and sells
these products nationally.

1

The Coca-Cola Company acquired Coca-Cola Enterprises Inc. (“CCE”) on October 2, 2010. In connection
with the transaction, CCE changed its name to Coca-Cola Refreshments USA, Inc. (“CCR”) and transferred its
beverage operations outside of North America to an independent third party. As a result of the transaction, the North
American operations of CCE are now included in CCR. Tum-E Yummies was distributed by CCE beginning in the
first quarter of 2010 and continues to be distributed by CCR after The Coca-Cola Company’s acquisition of CCE
and by certain other Coca-Cola franchise bottlers. References to “CCR” refer to CCR and CCE as it existed prior to
the acquisition by The Coca-Cola Company.

The following table sets forth some of the Company’s most important products, including both products that
The Coca-Cola Company and other beverage companies have licensed to the Company and products that the
Company owns.

The Coca-Cola Company

Products Licensed
by Other Beverage
Companies

Dr Pepper
Diet Dr Pepper
Sundrop
Monster Energy

products

Company Owned
Products

Tum-E Yummies
Country Breeze tea
diet Country Breeze tea
Bean & Body
Simmer
Bazza energy tea

Still Beverages

glacéau smartwater
glacéau vitaminwater
Dasani
Dasani Flavors
POWERade
POWERade Zero
Minute Maid Adult
Refreshments
Minute Maid Juices

To Go

Nestea
Gold Peak tea
FUZE
V8 juice products
from Campbell

Sparkling Beverages
(including Energy
Products)

Coca-Cola
Diet Coke
Coca-Cola Zero
Sprite
Fanta Flavors
Sprite Zero
Mello Yello
VAULT
Cherry Coke
Seagrams Ginger Ale
Cherry Coke Zero
Diet Coke Splenda»
Fresca
Pibb Xtra
Barqs Root Beer
TAB
Full Throttle
NOS»

Beverage Agreements

The Company holds contracts with The Coca-Cola Company which entitle the Company to produce, market
and distribute in its exclusive territory The Coca-Cola Company’s nonalcoholic beverages in bottles, cans and five
gallon pressurized pre-mix containers. The Company has similar arrangements with Dr Pepper Snapple Group, Inc.
and other beverage companies.

Cola and Allied Beverage Agreements with The Coca-Cola Company.

The Company purchases concentrates from The Coca-Cola Company and markets, produces, and distributes
its principal sparkling beverage products within its territories under two basic forms of beverage agreements with
The Coca-Cola Company: (i) beverage agreements that cover sparkling beverages bearing the trademark
“Coca-Cola” or “Coke” (the “Coca-Cola Trademark Beverages” and “Cola Beverage Agreements”), and (ii) bev-
erage agreements that cover other sparkling beverages of The Coca-Cola Company (the “Allied Beverages” and
“Allied Beverage Agreements”) (referred to collectively in this report as the “Cola and Allied Beverage Agree-
ments”), although in some instances the Company distributes sparkling beverages without a written agreement. The
Company is a party to Cola Beverage Agreements and Allied Beverage Agreements for various specified territories.

Cola Beverage Agreements with The Coca-Cola Company.

Exclusivity. The Cola Beverage Agreements provide that the Company will purchase its entire requirements
of concentrates or syrups for Coca-Cola Trademark Beverages from The Coca-Cola Company at prices, terms of
payment, and other terms and conditions of supply determined from time-to-time by The Coca-Cola Company at its

2

sole discretion. The Company may not produce, distribute, or handle cola products other than those of The
Coca-Cola Company. The Company has the exclusive right to manufacture and distribute Coca-Cola Trademark
Beverages for sale in authorized containers within its territories. The Coca-Cola Company may determine, at its
sole discretion, what types of containers are authorized for use with products of The Coca-Cola Company. The
Company may not sell Coca-Cola Trademark Beverages outside its territories.

Company Obligations. The Company is obligated to:

(cid:129) maintain such plant and equipment, staff and distribution and vending facilities as are capable of man-
ufacturing, packaging, and distributing Coca-Cola Trademark Beverages in accordance with the Cola
Beverage Agreements and in sufficient quantities to satisfy fully the demand for these beverages in its
territories;

(cid:129) undertake adequate quality control measures and maintain sanitation standards prescribed by The

Coca-Cola Company;

(cid:129) develop, stimulate and satisfy fully the demand for Coca-Cola Trademark Beverages in its territories;

(cid:129) use all approved means and spend such funds on advertising and other forms of marketing as may be

reasonably required to satisfy that objective; and

(cid:129) maintain such sound financial capacity as may be reasonably necessary to ensure its performance of its

obligations to The Coca-Cola Company.

The Company is required to meet annually with The Coca-Cola Company to present its marketing, man-
agement, and advertising plans for the Coca-Cola Trademark Beverages for the upcoming year, including financial
plans showing that the Company has the consolidated financial capacity to perform its duties and obligations to The
Coca-Cola Company. The Coca-Cola Company may not unreasonably withhold approval of such plans. If the
Company carries out its plans in all material respects, the Company will be deemed to have satisfied its obligations
to develop, stimulate, and satisfy fully the demand for the Coca-Cola Trademark Beverages and to maintain the
requisite financial capacity. Failure to carry out such plans in all material respects would constitute an event of
default that if not cured within 120 days of written notice of the failure would give The Coca-Cola Company the
right to terminate the Cola Beverage Agreements. If the Company, at any time, fails to carry out a plan in all material
respects in any geographic segment of its territory, as defined by The Coca-Cola Company, and if such failure is not
cured within six months of written notice of the failure, The Coca-Cola Company may reduce the territory covered
by that Cola Beverage Agreement by eliminating the portion of the territory in which such failure has occurred.

The Coca-Cola Company has no obligation under the Cola Beverage Agreements to participate with the
Company in expenditures for advertising and marketing. As it has in the past, The Coca-Cola Company may
contribute to such expenditures and undertake independent advertising and marketing activities, as well as
advertising and sales promotion programs which require mutual cooperation and financial support of the Company.
The future levels of marketing funding support and promotional funds provided by The Coca-Cola Company may
vary materially from the levels provided during the periods covered by the information included in this report.

Acquisition of Other Bottlers.

If the Company acquires control, directly or indirectly, of any bottler of
Coca-Cola Trademark Beverages, or any party controlling a bottler of Coca-Cola Trademark Beverages, the
Company must cause the acquired bottler to amend its agreement for the Coca-Cola Trademark Beverages to
conform to the terms of the Cola Beverage Agreements.

Term and Termination. The Cola Beverage Agreements are perpetual, but they are subject to termination by
The Coca-Cola Company upon the occurrence of an event of default by the Company. Events of default with respect
to each Cola Beverage Agreement include:

(cid:129) production, sale or ownership in any entity which produces or sells any cola product not authorized by The
Coca-Cola Company or a cola product that might be confused with or is an imitation of the trade dress,
trademark, tradename or authorized container of a cola product of The Coca-Cola Company;

(cid:129) insolvency, bankruptcy, dissolution, receivership, or the like;

3

(cid:129) any disposition by the Company of any voting securities of any bottling company subsidiary without the

consent of The Coca-Cola Company; and

(cid:129) any material breach of any of its obligations under that Cola Beverage Agreement that remains unresolved

for 120 days after written notice by The Coca-Cola Company.

If any Cola Beverage Agreement is terminated because of an event of default, The Coca-Cola Company has the

right to terminate all other Cola Beverage Agreements the Company holds.

No Assignments. The Company is prohibited from assigning, transferring or pledging its Cola Beverage
Agreements or any interest therein, whether voluntarily or by operation of law, without the prior consent of The
Coca-Cola Company.

Allied Beverage Agreements with The Coca-Cola Company.

The Allied Beverages are beverages of The Coca-Cola Company or its subsidiaries that are sparkling
beverages, but not Coca-Cola Trademark Beverages. The Allied Beverage Agreements contain provisions that
are similar to those of the Cola Beverage Agreements with respect to the sale of beverages outside its territories,
authorized containers, planning, quality control, transfer restrictions, and related matters but have certain signif-
icant differences from the Cola Beverage Agreements.

Exclusivity. Under the Allied Beverage Agreements, the Company has exclusive rights to distribute the
Allied Beverages in authorized containers in specified territories. Like the Cola Beverage Agreements, the
Company has advertising, marketing, and promotional obligations, but without restriction for most brands as to
the marketing of products with similar flavors, as long as there is no manufacturing or handling of other products
that would imitate, infringe upon, or cause confusion with, the products of The Coca-Cola Company. The
Coca-Cola Company has the right to discontinue any or all Allied Beverages, and the Company has a right,
but not an obligation, under the Allied Beverage Agreements to elect to market any new beverage introduced by The
Coca-Cola Company under the trademarks covered by the respective Allied Beverage Agreements.

Term and Termination. Allied Beverage Agreements have a term of 10 years and are renewable by the
Company for an additional 10 years at the end of each term. Renewal is at the Company’s option. The Company
currently intends to renew substantially all of the Allied Beverage Agreements as they expire. The Allied Beverage
Agreements are subject to termination in the event of default by the Company. The Coca-Cola Company may
terminate an Allied Beverage Agreement in the event of:

(cid:129) insolvency, bankruptcy, dissolution, receivership, or the like;

(cid:129) termination of a Cola Beverage Agreement by either party for any reason; or

(cid:129) any material breach of any of the Company’s obligations under that Allied Beverage Agreement that remains

unresolved for 120 days after required prior written notice by The Coca-Cola Company.

Supplementary Agreement Relating to Cola and Allied Beverage Agreements with The Coca-Cola Company.

The Company and The Coca-Cola Company are also parties to a Letter Agreement (the “Supplementary
Agreement”) that modifies some of the provisions of the Cola and Allied Beverage Agreements. The Supple-
mentary Agreement provides that The Coca-Cola Company will:

(cid:129) exercise good faith and fair dealing in its relationship with the Company under the Cola and Allied Beverage

Agreements;

(cid:129) offer marketing funding support and exercise its rights under the Cola and Allied Beverage Agreements in a

manner consistent with its dealings with comparable bottlers;

(cid:129) offer to the Company any written amendment to the Cola and Allied Beverage Agreements (except
amendments dealing with transfer of ownership) which it offers to any other bottler in the United States; and

4

(cid:129) subject to certain limited exceptions, sell syrups and concentrates to the Company at prices no greater than
those charged to other bottlers which are parties to contracts substantially similar to the Cola and Allied
Beverage Agreements.

The Supplementary Agreement permits transfers of the Company’s capital stock that would otherwise be

limited by the Cola and Allied Beverage Agreements.

Pricing of Coca-Cola Trademark Beverages and Allied Beverages.

Pursuant to the Cola and Allied Beverage Agreements, except as provided in the Supplementary Agreement
and the Incidence Pricing Agreement (described below), The Coca-Cola Company establishes the prices charged to
the Company for concentrates of Coca-Cola Trademark Beverages and Allied Beverages. The Coca-Cola Company
has no rights under the beverage agreements to establish the resale prices at which the Company sells its products.

The Company entered into an agreement (the “Incidence Pricing Agreement”) with The Coca-Cola Company
to test an incidence-based concentrate pricing model for 2008 for all Coca-Cola Trademark Beverages and Allied
Beverages for which the Company purchases concentrate from The Coca-Cola Company. During the term of the
Incidence Pricing Agreement, the pricing of the concentrates for the Coca-Cola Trademark Beverages and Allied
Beverages is governed by the Incidence Pricing Agreement rather than the Cola and Allied Beverage Agreements.
The concentrate price The Coca-Cola Company charges under the Incidence Pricing Agreement is impacted by a
number of factors including the Company’s pricing of finished products, the channels in which the finished products
are sold and package mix. The Coca-Cola Company must give the Company at least 90 days written notice before
changing the price the Company pays for the concentrate. For 2009 and 2010, the Company continued to utilize the
incidence pricing model, and the Incidence Pricing Agreement has been extended through December 31, 2011
under the same terms as 2010 and 2009.

Still Beverage Agreements with The Coca-Cola Company.

The Company purchases and distributes certain still beverages such as sports drinks and juice drinks from The
Coca-Cola Company, or its designees or joint ventures, and produces, markets and distributes Dasani water
products, pursuant to the terms of marketing and distribution agreements (the “Still Beverage Agreements”). In
some instances the Company distributes certain still beverages without a written agreement. The Still Beverage
Agreements contain provisions that are similar to the Cola Beverage Agreements and Allied Beverage Agreements
with respect to authorized containers, planning, quality control, transfer restrictions, and related matters but have
certain significant differences from the Cola Beverage Agreements and Allied Beverage Agreements.

Exclusivity. Unlike the Cola Beverage Agreements and Allied Beverage Agreements, which grant the
Company exclusivity in the distribution of the covered beverages in its territory, the Still Beverage Agreements
grant exclusivity but permit The Coca-Cola Company to test-market the still beverage products in its territory,
subject to the Company’s right of first refusal, and to sell the still beverages to commissaries for delivery to retail
outlets in the territory where still beverages are consumed on-premises, such as restaurants. The Coca-Cola
Company must pay the Company certain fees for lost volume, delivery, and taxes in the event of such commissary
sales. Approved alternative route to market projects undertaken by the Company, The Coca-Cola Company, and
other bottlers of Coca-Cola would, in some instances, permit delivery of certain products of The Coca-Cola
Company into the territories of almost all bottlers, in exchange for compensation in most circumstances, despite the
terms of the beverage agreements making such territories exclusive. Also, under the Still Beverage Agreements, the
Company may not sell other beverages in the same product category.

Pricing. The Coca-Cola Company, at its sole discretion, establishes the prices the Company must pay for the
still beverages or, in the case of Dasani, the concentrate or finished goods, but has agreed, under certain
circumstances for some products, to give the benefit of more favorable pricing if such pricing is offered to other
bottlers of Coca-Cola products.

Term. Each of the Still Beverage Agreements has a term of 10 or 15 years and is renewable by the Company
for an additional 10 years at the end of each term. The Company currently intends to renew substantially all of the
Still Beverage Agreements as they expire.

5

Other Beverage Agreements with The Coca-Cola Company.

The Company has entered into a distribution agreement with Energy Brands, Inc. (“Energy Brands”), a wholly
owned subsidiary of The Coca-Cola Company. Energy Brands, also known as glacéau, is a producer and distributor
of branded enhanced water products including vitaminwater and smartwater. The agreement has a term of 10 years,
and will automatically renew for succeeding 10-year terms, subject to a 12-month nonrenewal notification by the
Company. The agreement covers most of the Company’s territories, requires the Company to distribute Energy
Brands enhanced water products exclusively, and permits Energy Brands to distribute the products in some channels
within the Company’s territories.

The Company is distributing fruit and vegetable juice beverages of the Campbell Soup Company (“Campbell”)
under an interim subdistribution agreement with The Coca-Cola Company. The Campbell interim subdistribution
agreement may be terminated by either party upon 30 days written notice. The interim agreement covers all of the
Company’s territories, and permits Campbell and certain other sellers of Campbell beverages to continue
distribution in the Company’s territories. The Company purchases Campbell beverages from a subsidiary of
Campbell under a separate purchase agreement.

The Company also sells Coca-Cola and other post-mix products of The Coca-Cola Company and post-mix
products of Dr Pepper Snapple Group, Inc. on a non-exclusive basis. The Coca-Cola Company establishes the prices
charged to the Company for post-mix products of The Coca-Cola Company. In addition, the Company produces
some products for sale to other Coca-Cola bottlers and CCR. These sales have lower margins but allow the
Company to achieve higher utilization of its production equipment and facilities.

The Company entered into an agreement with The Coca-Cola Company regarding brand innovation and
distribution collaboration. Under the agreement, the Company grants The Coca-Cola Company the option to
purchase any nonalcoholic beverage brands owned by the Company. The option is exercisable as to each brand at a
formula-based price during the two-year period that begins after that brand has achieved a specified level of net
operating revenue or, if earlier, beginning five years after the introduction of that brand into the market with a
minimum level of net operating revenue, with the exception that with respect to brands owned at the date of the letter
agreement, the five-year period does not begin earlier than the date of the letter agreement.

Beverage Agreements with Other Licensors.

The Company has beverage agreements with Dr Pepper Snapple Group, Inc. for Dr Pepper and Sundrop brands
which are similar to those for the Cola and Allied Beverage Agreements. These beverage agreements are perpetual
in nature but may be terminated by the Company upon 90 days notice. The price the beverage companies may
charge for syrup or concentrate is set by the beverage companies from time to time. These beverage agreements also
contain similar restrictions on the use of trademarks, approved bottles, cans and labels and sale of imitations or
substitutes as well as termination for cause provisions.

The Company is distributing Monster brand energy drinks under a distribution agreement with Hansen
Beverage Company, including Monster and Java Monster. The agreement contains provisions that are similar to the
Cola and Allied Beverage Agreements with respect to pricing, promotion, planning, territory and trademark
restrictions, transfer restrictions, and related matters as well as termination for cause provisions. The agreement has
a 20 year term and will renew automatically. The agreement may be terminated without cause by either party.
However, any such termination by Hansen Beverage Company requires compensation in the form of severance
payments to the Company under the terms of the agreement.

The territories covered by beverage agreements with other licensors are not always aligned with the territories
covered by the Cola and Allied Beverage Agreements but are generally within those territory boundaries. Sales of
beverages by the Company under these agreements represented approximately 12%, 12% and 11% of the
Company’s bottle/can volume to retail customers for 2010, 2009 and 2008, respectively.

Markets and Production and Distribution Facilities

The Company currently holds bottling rights from The Coca-Cola Company covering the majority of
North Carolina, South Carolina and West Virginia, and portions of Alabama, Mississippi, Tennessee, Kentucky,

6

Virginia, Pennsylvania, Georgia and Florida. The total population within the Company’s bottling territory is
approximately 20 million.

The Company currently operates in seven principal geographic markets. Certain information regarding each of

these markets follows:

1. North Carolina. This region includes the majority of North Carolina, including Raleigh, Greensboro,
Winston-Salem, High Point, Hickory, Asheville, Fayetteville, Wilmington, Charlotte and the surrounding
areas. The region has a population of approximately 9 million. A production/distribution facility is located in
Charlotte and 13 sales distribution facilities are located in the region.

2. South Carolina. This region includes the majority of South Carolina, including Charleston, Colum-
bia, Greenville, Myrtle Beach and the surrounding areas. The region has a population of approximately
4 million. There are 6 sales distribution facilities in the region.

3. South Alabama. This region includes a portion of southwestern Alabama, including Mobile and
surrounding areas, and a portion of southeastern Mississippi. The region has a population of approximately
1 million. A production/distribution facility is located in Mobile and 4 sales distribution facilities are located in
the region.

4. South Georgia. This region includes a small portion of eastern Alabama, a portion of southwestern
Georgia including Columbus and surrounding areas and a portion of the Florida Panhandle. This region has a
population of approximately 1 million. There are 4 sales distribution facilities located in the region.

5. Middle Tennessee. This region includes a portion of central Tennessee, including Nashville and
surrounding areas, a small portion of southern Kentucky and a small portion of northwest Alabama. The region
has a population of approximately 2 million. A production/distribution facility is located in Nashville and 4
sales distribution facilities are located in the region.

6. Western Virginia. This region includes most of southwestern Virginia, including Roanoke and
surrounding areas, a portion of the southern piedmont of Virginia, a portion of northeastern Tennessee and a
portion of southeastern West Virginia. The region has a population of approximately 2 million. A production/
distribution facility is located in Roanoke and 4 sales distribution facilities are located in the region.

7. West Virginia. This region includes most of the state of West Virginia and a portion of southwestern
Pennsylvania. The region has a population of approximately 1 million. There are 8 sales distribution facilities
located in the region.

The Company is a member of South Atlantic Canners, Inc. (“SAC”), a manufacturing cooperative located in
Bishopville, South Carolina. All eight members of SAC are Coca-Cola bottlers and each member has equal voting
rights. The Company receives a fee for managing the day-to-day operations of SAC pursuant to a management
agreement. Management fees earned from SAC were $1.5 million, $1.2 million and $1.4 million in 2010, 2009 and
2008, respectively. SAC’s bottling lines supply a portion of the Company’s volume requirements for finished
products. The Company has a commitment with SAC that requires minimum annual purchases of 17.5 million cases
of finished products through May 2014. Purchases from SAC by the Company for finished products were
$131 million, $131 million and $142 million in 2010, 2009 and 2008, respectively, or 26.1 million cases,
25.0 million cases and 27.8 million cases of finished product, respectively.

Raw Materials

In addition to concentrates obtained from The Coca-Cola Company and other beverage companies for use in its
beverage manufacturing, the Company also purchases sweetener, carbon dioxide, plastic bottles, cans, closures and
other packaging materials as well as equipment for the production, distribution and marketing of nonalcoholic
beverages.

The Company purchases substantially all of its plastic bottles (12-ounce, 16-ounce, 20-ounce, 24-ounce, half-
liter, 1-liter, 2-liter and 300 ml sizes) from manufacturing plants which are owned and operated by Southeastern

7

Container and Western Container, two entities owned by Coca-Cola bottlers including the Company. The Company
currently obtains all of its aluminum cans (7.5-ounce, 12-ounce and 16-ounce sizes) from two domestic suppliers.

None of the materials or supplies used by the Company are currently in short supply, although the supply of
specific materials (including plastic bottles, which are formulated using petroleum-based products) could be
adversely affected by strikes, weather conditions, governmental controls or national emergency conditions.

Along with all the other Coca-Cola bottlers in the United States, the Company is a member in Coca-Cola
Bottlers’ Sales and Services Company, LLC (“CCBSS”), which was formed in 2003 for the purposes of facilitating
various procurement functions and distributing certain specified beverage products of The Coca-Cola Company
with the intention of enhancing the efficiency and competitiveness of the Coca-Cola bottling system in the United
States. CCBSS has negotiated the procurement for the majority of the Company’s raw materials (excluding
concentrate) since 2004.

The Company is exposed to price risk on commodities such as aluminum, corn, PET resin (an oil based
product) and fuel which affects the cost of raw materials used in the production of finished products. The Company
both produces and procures these finished products. Examples of the raw materials affected are aluminum cans and
plastic bottles used for packaging and high fructose corn syrup used as a product ingredient. Further, the Company is
exposed to commodity price risk on oil which impacts the Company’s cost of fuel used in the movement and
delivery of the Company’s products. The Company participates in commodity hedging and risk mitigation
programs administered both by CCBSS and by the Company itself. In addition, there is no limit on the price
The Coca-Cola Company and other beverage companies can charge for concentrate.

Customers and Marketing

The Company’s products are sold and distributed directly to retail stores and other outlets, including food markets,
institutional accounts and vending machine outlets. During 2010, approximately 69% of the Company’s bottle/can
volume to retail customers was sold for future consumption. The remaining bottle/can volume to retail customers of
approximately 31% was sold for immediate consumption, primarily through dispensing machines owned either by the
Company, retail outlets or third party vending companies. The Company’s largest customer, Wal-Mart Stores, Inc.,
accounted for approximately 24% of the Company’s total bottle/can volume to retail customers and the second largest
customer, Food Lion, LLC, accounted for approximately 10% of the Company’s total bottle/can volume to retail
customers. Wal-Mart Stores, Inc. accounted for approximately 17% of the Company’s total net sales. The loss of either
Wal-Mart Stores, Inc. or Food Lion, LLC as customers would have a material adverse effect on the Company. All of the
Company’s beverage sales are to customers in the United States.

New product introductions, packaging changes and sales promotions have been the primary sales and
marketing practices in the nonalcoholic beverage industry in recent years and have required and are expected
to continue to require substantial expenditures. Brand introductions from The Coca-Cola Company in the last five
years include Coca-Cola Zero, VAULT, Dasani flavors, Full Throttle and Gold Peak tea products. In 2007, the
Company began distribution of three of its own products, Country Breeze tea, diet Country Breeze tea and Tum-E
Yummies. In 2010, the Company began distribution of three additional Company-owned products, Bean & Body
coffee beverage, Simmer and Bazza energy tea. In addition, the Company also began distribution of NOS» products
(energy drinks from FUZE, a subsidiary of The Coca-Cola Company), juice products from FUZE and V8 products
from Campbell during 2007. In the fourth quarter of 2007, the Company began distribution of glacéau products, a
wholly-owned subsidiary of The Coca-Cola Company that produces branded enhanced beverages including
vitaminwater and smartwater. The Company entered into a distribution agreement in October 2008 with subsid-
iaries of Hansen Natural Corporation, the developer, marketer, seller and distributor of Monster Energy drinks, the
leading volume brand in the U.S. energy drink category. Under this agreement, the Company began distributing
Monster Energy drinks in certain of the Company’s territories in November 2008. New packaging introductions
include the 7.5-ounce sleek can during 2010, the 2-liter contour bottle for Coca-Cola products during 2009 and the
20-ounce “grip” bottle during 2007. During 2008, the Company tested the 16-ounce bottle/24-ounce bottle package
in select convenience stores and introduced it companywide in 2009. New product and packaging introductions
have resulted in increased operating costs for the Company due to special marketing efforts, obsolescence of
replaced items and, in some cases, higher raw material costs.

8

The Company sells its products primarily in nonrefillable bottles and cans, in varying proportions from market
to market. For example, there may be as many as 26 different packages for Diet Coke within a single geographic
area. Bottle/can volume to retail customers during 2010 was approximately 46% cans, 53% bottles and 1% other
containers.

Advertising in various media, primarily television and radio, is relied upon extensively in the marketing of the
Company’s products. The Coca-Cola Company and Dr Pepper Snapple Group, Inc. (the “Beverage Companies”)
make substantial expenditures on advertising in the Company’s territories. The Company has also benefited from
national advertising programs conducted by the Beverage Companies. In addition, the Company expends
substantial funds on its own behalf for extensive local sales promotions of the Company’s products. Historically,
these expenses have been partially offset by marketing funding support which the Beverage Companies provide to
the Company in support of a variety of marketing programs, such as point-of-sale displays and merchandising
programs. However, the Beverage Companies are under no obligation to provide the Company with marketing
funding support in the future.

The substantial outlays which the Company makes for marketing and merchandising programs are generally
regarded as necessary to maintain or increase revenue, and any significant curtailment of marketing funding support
provided by the Beverage Companies for marketing programs which benefit the Company could have a material
adverse effect on the operating and financial results of the Company.

Seasonality

Sales are seasonal with the highest sales volume occurring in May, June, July and August. The Company has
adequate production capacity to meet sales demand for sparkling and still beverages during these peak periods.
Sales volume can be impacted by weather conditions. See “Item 2. Properties” for information relating to utilization
of the Company’s production facilities.

Competition

The nonalcoholic beverage market is highly competitive. The Company’s competitors include bottlers and
distributors of nationally advertised and marketed products, regionally advertised and marketed products, as well as
bottlers and distributors of private label beverages in supermarket stores. The sparkling beverage market (including
energy products) comprised 85% of the Company’s bottle/can volume to retail customers in 2010. In each region in
which the Company operates, between 85% and 95% of sparkling beverage sales in bottles, cans and other
containers are accounted for by the Company and its principal competitors, which in each region includes the local
bottler of Pepsi-Cola and, in some regions, the local bottler of Dr Pepper, Royal Crown and/or 7-Up products.

The principal methods of competition in the nonalcoholic beverage industry are point-of-sale merchandising,
new product introductions, new vending and dispensing equipment, packaging changes, pricing, price promotions,
product quality, retail space management, customer service, frequency of distribution and advertising. The
Company believes it is competitive in its territories with respect to these methods of competition.

Government Regulation

The production and marketing of beverages are subject to the rules and regulations of the United States Food
and Drug Administration (“FDA”) and other federal, state and local health agencies. The FDA also regulates the
labeling of containers.

As a manufacturer, distributor and seller of beverage products of The Coca-Cola Company and other soft drink
manufacturers in exclusive territories, the Company is subject to antitrust laws of general applicability. However,
pursuant to the United States Soft Drink Interbrand Competition Act, soft drink bottlers such as the Company may
have an exclusive right to manufacture, distribute and sell a soft drink product in a defined geographic territory if
that soft drink product is in substantial and effective competition with other products of the same general class in the
market. The Company believes there is such substantial and effective competition in each of the exclusive
geographic territories in the United States in which the Company operates.

9

From time to time, legislation has been proposed in Congress and by certain state and local governments which
would prohibit the sale of soft drink products in nonrefillable bottles and cans or require a mandatory deposit as a
means of encouraging the return of such containers in an attempt to reduce solid waste and litter. The Company is
currently not impacted by this type of proposed legislation.

Soft drink and similar-type taxes have been in place in West Virginia and Tennessee for several years. Proposals
have been introduced by members of Congress and certain state governments that would impose special taxes on certain
beverages that the Company sells. The Company cannot predict whether this legislation will be enacted.

The Company has experienced public policy challenges regarding the sale of soft drinks in schools,
particularly elementary, middle and high schools. At January 2, 2011, a number of states had regulations restricting
the sale of soft drinks and other foods in schools. Many of these restrictions have existed for several years in
connection with subsidized meal programs in schools. The focus has more recently turned to the growing health,
nutrition and obesity concerns of today’s youth. Restrictive legislation, if widely enacted, could have an adverse
impact on the Company’s products, image and reputation.

The Company is subject to audit by taxing authorities in jurisdictions where it conducts business. These audits may
result in assessments that are subsequently resolved with the authorities or potentially through the courts. Management
believes the Company has adequately provided for any assessments that are likely to result from these audits; however,
final assessments, if any, could be different than the amounts recorded in the consolidated financial statements.

Environmental Remediation

The Company does not currently have any material capital expenditure commitments for environmental
compliance or environmental remediation for any of its properties. The Company does not believe compliance with
federal, state and local provisions that have been enacted or adopted regarding the discharge of materials into the
environment, or otherwise relating to the protection of the environment, will have a material effect on its capital
expenditures, earnings or competitive position.

Employees

As of February 1, 2011, the Company had approximately 5,200 full-time employees, of whom approximately
420 were union members. The total number of employees, including part-time employees, was approximately
6,000. Approximately 7% of the Company’s labor force is covered by collective bargaining agreements. Two
collective bargaining agreements covering approximately .8% of the Company’s employees expired during 2010
and the Company entered into new agreements in 2010. Two collective bargaining agreements covering approx-
imately 6% of the Company’s employees will expire during 2011.

Exchange Act Reports

The Company makes available free of charge through its Internet website, www.cokeconsolidated.com, its
annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all amendments to
those reports as soon as reasonably practicable after such materials are electronically filed with or furnished to the
Securities and Exchange Commission (SEC). The SEC maintains an Internet website, www.sec.gov, which
contains reports, proxy and information statements, and other information filed electronically with the SEC.
Any materials that the Company files with the SEC may also be read and copied at the SEC’s Public Reference
Room, 100 F Street, N.E., Room 1580, Washington, D. C. 20549.

Information on the operations of the Public Reference Room is available by calling the SEC at
1-800-SEC-0330. The information provided on the Company’s website is not part of this report and is not
incorporated herein by reference.

Item 1A. Risk Factors

In addition to other information in this Form 10-K, the following risk factors should be considered carefully in
evaluating the Company’s business. The Company’s business, financial condition or results of operations could be
materially and adversely affected by any of these risks. Additional risks and uncertainties, including risks and

10

uncertainties not presently known to the Company or that the Company currently deems immaterial, may also
impair its business and results of operations.

The Company may not be able to respond successfully to changes in the marketplace.

The Company operates in the highly competitive nonalcoholic beverage industry and faces strong competition
from other general and specialty beverage companies. The Company’s response to continued and increased
customer and competitor consolidations and marketplace competition may result in lower than expected net pricing
of the Company’s products. The Company’s ability to gain or maintain the Company’s share of sales or gross
margins may be limited by the actions of the Company’s competitors, which may have advantages in setting their
prices due to lower raw material costs. Competitive pressures in the markets in which the Company operates may
cause channel and product mix to shift away from more profitable channels and packages. If the Company is unable
to maintain or increase volume in higher-margin products and in packages sold through higher-margin channels
(e.g., immediate consumption), pricing and gross margins could be adversely affected. The Company’s efforts to
improve pricing may result in lower than expected sales volume.

Recently completed acquisitions of bottlers by their franchisors may lead to uncertainty in the Coca-Cola
bottler system or adversely impact the Company.

The Coca-Cola Company recently acquired the North American operations of Coca-Cola Enterprises Inc., and
the Company’s primary competitors were recently acquired by their franchisor. These transactions may cause
uncertainty within the Coca-Cola bottler system or adversely impact the Company and its business. At this time, it is
uncertain whether the transactions will have a material impact on the Company’s business and financial results.

Changes in how significant customers market or promote the Company’s products could reduce revenue.

The Company’s revenue is impacted by how significant customers market or promote the Company’s products.
Revenue has been negatively impacted by less aggressive price promotion by some retailers in the future consumption
channels over the past several years. If the Company’s significant customers change the manner in which they market or
promote the Company’s products, the Company’s revenue and profitability could be adversely impacted.

Changes in the Company’s top customer relationships could impact revenues and profitability.

The Company is exposed to risks resulting from several large customers that account for a significant portion
of its bottle/can volume and revenue. The Company’s two largest customers accounted for approximately 34% of
the Company’s 2010 bottle/can volume to retail customers and approximately 24% of the Company’s total net sales.
The loss of one or both of these customers could adversely affect the Company’s results of operations. These
customers typically make purchase decisions based on a combination of price, product quality, consumer demand
and customer service performance and generally do not enter into long-term contracts. In addition, these significant
customers may re-evaluate or refine their business practices related to inventories, product displays, logistics or
other aspects of the customer-supplier relationship. The Company’s results of operations could be adversely
affected if revenue from one or more of these customers is significantly reduced or if the cost of complying with
these customers’ demands is significant. If receivables from one or more of these customers become uncollectible,
the Company’s results of operations may be adversely impacted.

Changes in public and consumer preferences related to nonalcoholic beverages could reduce demand for
the Company’s products and reduce profitability.

The Company’s business depends substantially on consumer tastes and preferences that change in often
unpredictable ways. The success of the Company’s business depends in large measure on working with the
Beverage Companies to meet the changing preferences of the broad consumer market. Health and wellness trends
throughout the marketplace have resulted in a shift from sugar sparkling beverages to diet sparkling beverages, tea,
sports drinks, enhanced water and bottled water over the past several years. Failure to satisfy changing consumer
preferences could adversely affect the profitability of the Company’s business.

11

The Company’s sales can be impacted by the health and stability of the general economy.

Unfavorable changes in general economic conditions, such as a recession or economic slowdown in the
geographic markets in which the Company does business, may have the temporary effect of reducing the demand
for certain of the Company’s products. For example, economic forces may cause consumers to shift away from
purchasing higher-margin products and packages sold through immediate consumption and other highly profitable
channels. Adverse economic conditions could also increase the likelihood of customer delinquencies and bank-
ruptcies, which would increase the risk of uncollectibility of certain accounts. Each of these factors could adversely
affect the Company’s revenue, price realization, gross margins and overall financial condition and operating results.

Miscalculation of the Company’s need for infrastructure investment could impact the Company’s
financial results.

Projected requirements of the Company’s infrastructure investments may differ from actual levels if the
Company’s volume growth is not as the Company anticipates. The Company’s infrastructure investments are
generally long-term in nature; therefore, it is possible that investments made today may not generate the returns
expected by the Company due to future changes in the marketplace. Significant changes from the Company’s
expected returns on cold drink equipment, fleet, technology and supply chain infrastructure investments could
adversely affect the Company’s consolidated financial results.

The Company’s inability to meet requirements under its beverage agreements could result in the loss of
distribution rights.

Approximately 88% of the Company’s bottle/can volume to retail customers in 2010 consisted of products of
The Coca-Cola Company, which is the sole supplier of these products or of the concentrates or syrups required to
manufacture these products. The remaining 12% of the Company’s bottle/can volume to retail customers in 2010
consisted of products of other beverage companies and the Company’s own products. The Company must satisfy
various requirements under its beverage agreements. Failure to satisfy these requirements could result in the loss of
distribution rights for the respective products.

Material changes in, or the Company’s inability to satisfy, the performance requirements for marketing
funding support, or decreases from historic levels of marketing funding support, could reduce the
Company’s profitability.

Material changes in the performance requirements, or decreases in the levels of marketing funding support
historically provided, under marketing programs with The Coca-Cola Company and other beverage companies, or
the Company’s inability to meet the performance requirements for the anticipated levels of such marketing funding
support payments, could adversely affect the Company’s profitability. The Coca-Cola Company and other beverage
companies are under no obligation to continue marketing funding support at historic levels.

Changes in The Coca-Cola Company’s and other beverage companies’ levels of advertising, marketing
spending and product innovation could reduce the Company’s sales volume.

The Coca-Cola Company’s and other beverage companies’ levels of advertising, marketing spending and
product innovation directly impact the Company’s operations. While the Company does not believe there will be
significant changes in the levels of marketing and advertising by the Beverage Companies, there can be no
assurance that historic levels will continue. The Company’s volume growth will also continue to be dependent on
product innovation by the Beverage Companies, especially The Coca-Cola Company. Decreases in marketing,
advertising and product innovation by the Beverage Companies could adversely impact the profitability of the
Company.

The inability of the Company’s aluminum can or plastic bottle suppliers to meet the Company’s purchase
requirements could reduce the Company’s profitability.

The Company currently obtains all of its aluminum cans from two domestic suppliers and all of its plastic
bottles from two domestic cooperatives. The inability of these aluminum can or plastic bottle suppliers to meet the

12

Company’s requirements for containers could result in short-term shortages until alternative sources of supply can
be located. The Company attempts to mitigate these risks by working closely with key suppliers and by purchasing
business interruption insurance where appropriate. Failure of the aluminum can or plastic bottle suppliers to meet
the Company’s purchase requirements could reduce the Company’s profitability.

The inability of the Company to offset higher raw material costs with higher selling prices, increased
bottle/can volume or reduced expenses could have an adverse impact on the Company’s profitability.

Raw material costs, including the costs for plastic bottles, aluminum cans and high fructose corn syrup, have
been subject to significant price volatility in recent history. In addition, there are no limits on the prices The
Coca-Cola Company and other beverage companies can charge for concentrate. If the Company cannot offset
higher raw material costs with higher selling prices, increased sales volume or reductions in other costs, the
Company’s profitability could be adversely affected.

In recent years, there has been consolidation among suppliers of certain of the Company’s raw materials. The
reduction in the number of competitive sources of supply could have an adverse effect upon the Company’s ability
to negotiate the lowest costs and, in light of the Company’s relatively small in-plant raw material inventory levels,
has the potential for causing interruptions in the Company’s supply of raw materials.

With the introduction of FUZE, Campbell and glacéau products into the Company’s portfolio during 2007 and
Monster Energy products during 2008, the Company has become increasingly reliant on purchased finished goods
from external sources versus the Company’s internal production. As a result, the Company is subject to incremental
risk including, but not limited to, product availability, price variability, product quality and production capacity
shortfalls for externally purchased finished goods.

Sustained increases in fuel prices or the inability of the Company to secure adequate supplies of fuel
could have an adverse impact on the Company’s profitability.

The Company uses significant amounts of fuel in the distribution of its products. Events such as natural
disasters or political or civil unrest could impact the supply of fuel and could impact the timely delivery of the
Company’s products to its customers. While the Company is working to reduce fuel consumption, there can be no
assurance that the Company will succeed in limiting future cost increases. Continued upward pressure in these costs
could reduce the profitability of the Company’s operations.

Sustained increases in workers’ compensation, employment practices and vehicle accident claims costs
could reduce the Company’s profitability.

The Company uses various insurance structures to manage its workers’ compensation, auto liability, medical
and other insurable risks. These structures consist of retentions, deductibles, limits and a diverse group of insurers
that serve to strategically transfer and mitigate the financial impact of losses. Losses are accrued using assumptions
and procedures followed in the insurance industry, adjusted for company-specific history and expectations.
Although the Company has actively sought to control increases in these costs, there can be no assurance that
the Company will succeed in limiting future cost increases. Continued upward pressure in these costs could reduce
the profitability of the Company’s operations.

Sustained increases in the cost of employee benefits could reduce the Company’s profitability.

The Company’s profitability is substantially affected by the cost of pension retirement benefits, postretirement
medical benefits and current employees’ medical benefits. In recent years, the Company has experienced significant
increases in these costs as a result of macro-economic factors beyond the Company’s control, including increases in
health care costs, declines in investment returns on pension assets and changes in discount rates used to calculate
pension and related liabilities. A significant decrease in the value of the Company’s pension plan assets in 2008
caused a significant increase in pension plan costs in 2009. Although the Company has actively sought to control
increases in these costs, there can be no assurance the Company will succeed in limiting future cost increases, and
continued upward pressure in these costs could reduce the profitability of the Company’s operations.

13

On March 23, 2010, the Patient Protection and Affordable Care Act (“PPACA”) was signed into law. On
March 30, 2010, a companion bill, the Health Care and Education Reconciliation Act of 2010 (“Reconciliation
Act”), was also signed into law. The PPACA and the Reconciliation Act, when taken together, represent
comprehensive healthcare reform legislation that will
the cost associated with providing
employer-sponsored medical plans. At this point, the Company is in the process of determining the impact this
legislation will have on the Company’s employer-sponsored medical plans. Additionally, the PPACA and the
Reconciliation Act include provisions that reduce the tax benefits available to employers that receive Medicare
Part D subsidies.

likely affect

Product liability claims brought against the Company or product recalls could negatively affect the
Company’s business, financial results and brand image.

The Company may be liable if the consumption of the Company’s products causes injury or illness. The
Company may also be required to recall products if they become contaminated or are damaged or mislabeled. A
significant product liability or other product-related legal judgment against the Company or a widespread recall of
the Company’s products could negatively impact the Company’s business, financial results and brand image.

Technology failures could disrupt the Company’s operations and negatively impact the Company’s
business.

The Company increasingly relies on information technology systems to process, transmit and store electronic
information. For example, the Company’s production and distribution facilities, inventory management and driver
handheld devices all utilize information technology to maximize efficiencies and minimize costs. Furthermore, a
significant portion of the communication between personnel, customers and suppliers depends on information
technology. Like most companies, the Company’s information technology systems may be vulnerable to a variety of
interruptions due to events beyond the Company’s control, including, but not limited to, natural disasters, terrorist
attacks, telecommunications failures, computer viruses, hackers and other security issues. The Company has
technology security initiatives and disaster recovery plans in place to mitigate the Company’s risk to these
vulnerabilities, but these measures may not be adequate or implemented properly to ensure that the Company’s
operations are not disrupted.

Changes in interest rates could adversely affect the profitability of the Company.

None of the Company’s debt and capital lease obligations of $582.3 million as of January 2, 2011 were subject
to changes in short-term interest rates. The Company’s $200 million revolving credit facility (“$200 million
facility”) is subject to changes in short-term interest rates. On January 2, 2011, the Company had no outstanding
borrowings on the $200 million facility. The Company’s pension and postretirement medical benefits costs are
subject to changes in interest rates. If interest rates increase in the future, it could reduce the Company’s overall
profitability.

The level of the Company’s debt could restrict the Company’s operating flexibility and limit the
Company’s ability to incur additional debt to fund future needs.

As of January 2, 2011, the Company had $582.3 million of debt and capital lease obligations. The Company’s
level of debt requires the Company to dedicate a substantial portion of the Company’s future cash flows from
operations to the payment of principal and interest, thereby reducing the funds available to the Company for other
purposes. The Company’s debt can negatively impact the Company’s operations by (1) limiting the Company’s
ability and/or increasing the cost to obtain funding for working capital, capital expenditures and other general
corporate purposes; (2) increasing the Company’s vulnerability to economic downturns and adverse industry
conditions by limiting the Company’s ability to react to changing economic and business conditions; and
(3) exposing the Company to a risk that a significant decrease in cash flows from operations could make it
difficult for the Company to meet the Company’s debt service requirements.

With the Company’s level of debt, access to the capital and credit markets is vital. The capital and credit
markets can, at times, be volatile and tight as a result of adverse conditions such as those that caused the failure and

14

near failure of a number of large financial services companies in late 2008. When the capital and credit markets
experience volatility and the availability of funds is limited, the Company may incur increased costs associated with
borrowing to meet the Company’s requirements. In addition, it is possible that the Company’s ability to access the
capital and credit markets may be limited by these or other factors at a time when the Company would like, or need,
to do so, which could have an impact on the Company’s ability to refinance maturing debt and/or react to changing
economic and business conditions.

The Company’s credit rating could be negatively impacted by changes to The Coca-Cola Company’s
credit rating.

The Company’s credit rating could be significantly impacted by capital management activities of The
Coca-Cola Company and/or changes in the credit rating of The Coca-Cola Company. A lower credit rating could
significantly increase the Company’s interest costs or could have an adverse effect on the Company’s ability to
obtain additional financing at acceptable interest rates or to refinance existing debt.

Recent volatility in the financial markets may negatively impact the Company’s ability to access the credit
markets.

Capital and credit markets have become increasingly volatile as a result of adverse conditions that caused the
failure and near failure of a number of large financial services companies. If the capital and credit markets continue
to experience volatility, it is possible that the Company’s ability to access the credit markets may be limited by these
factors at a time when the Company would like or need to do so. The Company repaid $176.7 million of debentures
which matured in 2009. In 2009, the Company issued $110 million of new senior notes, borrowed from its
$200 million facility and used cash flows generated by operations to fund the repayments. As of January 2, 2011, the
Company had all $200 million available on its $200 million facility. The limitation of availability of funds could
have an impact on the Company’s ability to refinance maturing debt, including the $200 million facility which
matures in March 2012 and the $150 million Senior Notes due November 2012, and/or react to changing economic
and business conditions.

Changes in legal contingencies could adversely impact the Company’s future profitability.

Changes from expectations for the resolution of outstanding legal claims and assessments could have a
material adverse impact on the Company’s profitability and financial condition. In addition, the Company’s failure
to abide by laws, orders or other legal commitments could subject the Company to fines, penalties or other damages.

Legislative changes that affect the Company’s distribution, packaging and products could reduce demand
for the Company’s products or increase the Company’s costs.

The Company’s business model is dependent on the availability of the Company’s various products and
packages in multiple channels and locations to better satisfy the needs of the Company’s customers and consumers.
Laws that restrict the Company’s ability to distribute products in schools and other venues, as well as laws that
require deposits for certain types of packages or those that limit the Company’s ability to design new packages or
market certain packages, could negatively impact the financial results of the Company.

In addition, taxes imposed on the sale of certain of the Company’s products by the federal government and
certain state and local governments could cause consumers to shift away from purchasing products of the Company.
For example, in 2009 some members of the U.S. Congress raised the possibility of a federal tax on the sale of certain
sugar beverages, including non-diet soft drinks, fruit drinks, teas and flavored waters, to help pay for the cost of
healthcare reform. Some state governments are also considering similar taxes. If enacted, such taxes could
materially affect the Company’s business and financial results.

Significant additional labeling or warning requirements may inhibit sales of affected products.

Various jurisdictions may seek to adopt significant additional product labeling or warning requirements
relating to the content or perceived adverse health consequences of certain of the Company’s products. If these types

15

of requirements become applicable to one or more of the Company’s major products under current or future
environmental or health laws or regulations, they may inhibit sales of such products.

Additional taxes resulting from tax audits could adversely impact the Company’s future profitability.

An assessment of additional taxes resulting from audits of the Company’s tax filings could have an adverse

impact on the Company’s profitability, cash flows and financial condition.

Natural disasters and unfavorable weather could negatively impact the Company’s future profitability.

Natural disasters or unfavorable weather conditions in the geographic regions in which the Company does
business could have an adverse impact on the Company’s revenue and profitability. For example, prolonged drought
conditions in the geographic regions in which the Company does business could lead to restrictions on the use of
water, which could adversely affect the Company’s ability to manufacture and distribute products and the
Company’s cost to do so.

Global climate change or legal, regulatory, or market responses to such change could adversely impact
the Company’s future profitability.

The growing political and scientific sentiment is that increased concentrations of carbon dioxide and other
greenhouse gases in the atmosphere are influencing global weather patterns. Changing weather patterns, along with
the increased frequency or duration of extreme weather conditions, could impact the availability or increase the cost
of key raw materials that the Company uses to produce its products. In addition, the sale of these products can be
impacted by weather conditions.

Concern over climate change, including global warming, has led to legislative and regulatory initiatives
directed at limiting greenhouse gas (GHG) emissions. For example, proposals that would impose mandatory
requirements on GHG emissions continue to be considered by policy makers in the territories that the Company
operates. Laws enacted that directly or indirectly affect the Company’s production, distribution, packaging, cost of
raw materials, fuel, ingredients and water could all impact the Company’s business and financial results.

Issues surrounding labor relations could adversely impact the Company’s future profitability and/or its
operating efficiency.

Approximately 7% of the Company’s employees are covered by collective bargaining agreements. The
inability to renegotiate subsequent agreements on satisfactory terms and conditions could result in work inter-
ruptions or stoppages, which could have a material impact on the profitability of the Company. Also, the terms and
conditions of existing or renegotiated agreements could increase costs, or otherwise affect the Company’s ability to
fully implement operational changes to improve overall efficiency. Two collective bargaining agreements covering
approximately .8% of the Company’s employees expired during 2010 and the Company entered into new
agreements in 2010. Two collective bargaining agreements covering approximately 6% of the Company’s
employees will expire during 2011.

The Company’s ability to change distribution methods and business practices could be negatively affected
by United States Coca-Cola bottler system disputes.

Litigation filed by some United States bottlers of Coca-Cola products indicates that disagreements may exist
within the Coca-Cola bottler system concerning distribution methods and business practices. Although the litigation
has been resolved, disagreements among various Coca-Cola bottlers could adversely affect the Company’s ability to
fully implement its business plans in the future.

Management’s use of estimates and assumptions could have a material effect on reported results.

The Company’s consolidated financial statements and accompanying notes to the consolidated financial
statements include estimates and assumptions by management that impact reported amounts. Actual results could
materially differ from those estimates.

16

Changes in accounting standards could affect the Company’s reported financial results.

New accounting standards or pronouncements that may become applicable to the Company from time to time,
or changes in the interpretation of existing standards and pronouncements could have a significant effect on the
Company’s reported results for the affected periods.

Obesity and other health concerns may reduce demand for some of the Company’s products.

Consumers, public health officials and government officials are becoming increasingly concerned about the
public health consequences associated with obesity, particularly among young people. In addition, some research-
ers, health advocates and dietary guidelines are encouraging consumers to reduce the consumption of sugar,
including sugar sparkling beverages. Increasing public concern about these issues; possible new taxes and
governmental regulations concerning the marketing, labeling or availability of the Company’s beverages; and
negative publicity resulting from actual or threatened legal actions against the Company or other companies in the
same industry relating to the marketing, labeling or sale of sugar sparkling beverages may reduce demand for these
beverages, which could adversely affect the Company’s profitability.

The Company has experienced public policy challenges regarding the sale of soft drinks in schools,
particularly elementary, middle and high schools.

A number of states have regulations restricting the sale of soft drinks and other foods in schools. Many of these
restrictions have existed for several years in connection with subsidized meal programs in schools. The focus has
more recently turned to the growing health, nutrition and obesity concerns of today’s youth. The impact of
restrictive legislation, if widely enacted, could have an adverse impact on the Company’s products, image and
reputation.

The concentration of the Company’s capital stock ownership with the Harrison family limits other
stockholders’ ability to influence corporate matters.

Members of the Harrison family, including the Company’s Chairman and Chief Executive Officer, J. Frank
Harrison, III, beneficially own shares of Common Stock and Class B Common Stock representing approximately
85% of the total voting power of the Company’s outstanding capital stock. In addition, two members of the Harrison
family, including Mr. Harrison, III, serve on the Board of Directors of the Company. As a result, members of the
Harrison family have the ability to exert substantial influence or actual control over the Company’s management
and affairs and over substantially all matters requiring action by the Company’s stockholders. Additionally, as a
result of the Harrison family’s significant beneficial ownership of the Company’s outstanding voting stock, the
Company has relied on the “controlled company” exemption from certain corporate governance requirements of
The Nasdaq Stock Market LLC. This concentration of ownership may have the effect of delaying or preventing a
change in control otherwise favored by the Company’s other stockholders and could depress the stock price. It also
limits other stockholders’ ability to influence corporate matters and, as a result, the Company may take actions that
the Company’s other stockholders may not view as beneficial.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

The principal properties of the Company include its corporate headquarters, four production/distribution
facilities and 43 sales distribution centers. The Company owns two production/distribution facilities and 37 sales
distribution centers, and leases its corporate headquarters, two production/distribution facilities and six sales
distribution centers.

The Company leases its 110,000 square foot corporate headquarters and a 65,000 square foot adjacent office
building from a related party. The lease has a fifteen year term and expires in December 2021. Rental payments for
these facilities were $3.8 million in 2010.

17

The Company leases its 542,000 square foot Snyder Production Center and an adjacent 105,000 square foot
distribution center in Charlotte, North Carolina from a related party for a ten-year term which expired in
December 2010. The Company modified the lease agreement with new terms starting on January 1, 2011. The
modified lease agreement expires in December 2020. Rental payments under this lease totaled $3.2 million in 2010.

The Company leases its 330,000 square foot production/distribution facility in Nashville, Tennessee. The lease
requires monthly payments through December 2014. Rental payments under this lease totaled $.4 million in 2010.

The Company leases a 278,000 square foot warehouse which serves as additional space for its Charlotte,
North Carolina distribution center. The lease requires monthly payments through March 2012. Rental payments
under this lease totaled $.8 million in 2010.

The Company leases its 130,000 square foot sales distribution center in Lavergne, Tennessee. The lease
requires monthly payments through August 2011. Rental payments under this lease totaled $.5 million in 2010.

The Company leases its 50,000 square foot sales distribution center in Charleston, South Carolina. The lease
requires monthly payments through January 2017. Rental payments under this lease totaled $.4 million in 2010.

The Company leases its 57,000 square foot sales distribution center in Greenville, South Carolina. The lease

requires monthly payments through July 2018. Rental payments under this lease totaled $.7 million in 2010.

The Company began leasing, in March 2009, a 75,000 square foot warehouse which serves as additional space
for the Company’s Roanoke, Virginia distribution center. The lease requires monthly payments through March
2019. Rental payments under this lease totaled $.3 million in 2010.

In the first quarter of 2011, the Company entered into leases for two sales distribution centers. Each lease has a
term of 15 years with various monthly rental payments. One lease is for a 233,000 square foot sales distribution
center in Clayton, North Carolina which will replace the Company’s existing Raleigh, North Carolina sales
distribution center. The second lease replaces the existing lease for the Lavergne, Tennessee sales distribution
center. The lease increases the square footage from 130,000 square feet to 220,000 square feet and expires in 2026.

The Company owns and operates a 316,000 square foot production/distribution facility in Roanoke, Virginia

and a 271,000 square foot production/distribution facility in Mobile, Alabama.

The approximate percentage utilization of the Company’s production facilities is indicated below:

Location

Production Facilities

Percentage
Utilization *

Charlotte, North Carolina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mobile, Alabama . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nashville, Tennessee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Roanoke, Virginia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

70%
58%
61%
68%

* Estimated 2011 production divided by capacity (based on operations of 6 days per week and 20 hours per day).

The Company currently has sufficient production capacity to meet its operational requirements. In addition to
the production facilities noted above, the Company utilizes a portion of the production capacity at SAC, a
cooperative located in Bishopville, South Carolina, that owns a 261,000 square foot production facility.

18

The Company’s products are generally transported to sales distribution facilities for storage pending sale. The

number of sales distribution facilities by market area as of January 31, 2011 was as follows:

Region

Sales Distribution Facilities

Number of
Facilities

North Carolina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
South Carolina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
South Alabama. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
South Georgia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Middle Tennessee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Western Virginia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
West Virginia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13
6
4
4
4
4
8

43

The Company’s facilities are all in good condition and are adequate for the Company’s operations as presently

conducted.

The Company also operates approximately 1,900 vehicles in the sale and distribution of its beverage products,
of which approximately 1,200 are route delivery trucks. In addition, the Company owns approximately 190,000
beverage dispensing and vending machines for the sale of its products in its bottling territories.

Item 3. Legal Proceedings

The Company is involved in various claims and legal proceedings which have arisen in the ordinary course of
its business. Although it is difficult to predict the ultimate outcome of these claims and legal proceedings,
management believes that the ultimate disposition of these matters will not have a material adverse effect on the
financial condition, cash flows or results of operations of the Company. No material amount of loss in excess of
recorded amounts is believed to be reasonably possible as a result of these claims and legal proceedings.

Item 4. Reserved

Not applicable.

Executive Officers of the Company

The following is a list of names and ages of all the executive officers of the Company indicating all positions
and offices with the Company held by each such person. All officers have served in their present capacities for the
past five years except as otherwise stated.

J. FRANK HARRISON, III, age 56, is Chairman of the Board of Directors and Chief Executive Officer of the
Company. Mr. Harrison, III was appointed Chairman of the Board of Directors in December 1996. Mr. Harrison, III
served as Vice Chairman from November 1987 through December 1996 and was appointed as the Company’s Chief
Executive Officer in May 1994. He was first employed by the Company in 1977 and has served as a Division Sales
Manager and as a Vice President.

WILLIAM B. ELMORE, age 55, is President and Chief Operating Officer and a Director of the Company,
positions he has held since January 2001. Previously, he was Vice President, Value Chain from July 1999 and Vice
President, Business Systems from August 1998 to June 1999. He was Vice President, Treasurer from June 1996 to
July 1998. He was Vice President, Regional Manager for the Virginia Division, West Virginia Division and
Tennessee Division from August 1991 to May 1996.

HENRY W. FLINT, age 56, is Vice Chairman of the Board of Directors of the Company, a position he has held
since April 2007. Previously, he was Executive Vice President and Assistant to the Chairman of the Company, a
position to which he was appointed in July 2004. Prior to that, he was a Managing Partner at the law firm of Kennedy
Covington Lobdell & Hickman, L.L.P. with which he was associated from 1980 to 2004.

19

STEVEN D. WESTPHAL, age 56, is Executive Vice President of Operations and Systems, a position to which
he was appointed in September 2007. He was Chief Financial Officer from May 2005 to January 2008 and prior to
that Vice President and Controller, a position he had held from November 1987.

WILLIAM J. BILLIARD, age 44, is Vice President of Operations Finance and Chief Accounting Officer. He
was named Vice President of Operations Finance on November 1, 2010 and was appointed Chief Accounting
Officer on February 20, 2006. Previously, he was also Vice President and Corporate Controller of the Company and
was first employed by the Company on February 20, 2006. Before joining the Company, he was Senior Vice
President, Interim Chief Financial Officer and Corporate Controller of Portrait Corporation of America, Inc., a
portrait photography studio company, from September 2005 to January 2006 and Senior Vice President, Corporate
Controller from August 2001 to September 2005. Prior to that, he served as Vice President, Chief Financial Officer
of Tailored Management, a long-term staffing company, from August 2000 to August 2001. Portrait Corporation of
America, Inc. filed a voluntary petition for reorganization under Chapter 11 of the U.S. Bankruptcy Code in August
2006.

ROBERT G. CHAMBLESS, age 45, is Senior Vice President of Sales and Marketing, a position he has held
since August 2010. Previously, he was Senior Vice President, Sales, a position he held since June 2008. He held the
position of Vice President — Franchise Sales from early 2003 to June 2008 and Region Sales Manager for our
Southern Division between 2000 and 2003. He was Sales Manager in the Company’s Columbia, South Carolina
branch between 1997 and 2000. He has served the Company in several other positions prior to this position and was
first employed by the Company in 1986.

CLIFFORD M. DEAL, III, age 49, is Vice President and Treasurer, a position he has held since June 1999.
Previously, he was Director of Compensation and Benefits from October 1997 to May 1999. He was Corporate
Benefits Manager from December 1995 to September 1997 and was Manager of Tax Accounting from November
1993 to November 1995.

NORMAN C. GEORGE, age 55, is President, BYB Brands, Inc, a wholly-owned subsidiary of the Company
that distributes and markets Tum-E Yummies and other products developed by the Company, a position he has held
since July 2006. Prior to that he was Senior Vice President, Chief Marketing and Customer Officer, a position he
was appointed to in September 2001. Prior to that, he was Vice President, Marketing and National Sales, a position
he was appointed to in December 1999. Prior to that, he was Vice President, Corporate Sales, a position he had held
since August 1998. Previously, he was Vice President, Sales for the Carolinas South Region, a position he held
beginning in November 1991.

JAMES E. HARRIS, age 48, is Senior Vice President and Chief Financial Officer, a position he has held since
January 28, 2008. He served as a Director of the Company from August 2003 until January 25, 2008 and was a
member of the Audit Committee and the Finance Committee. He served as Executive Vice President and Chief
Financial Officer of MedCath Corporation, an operator of cardiovascular hospitals, from December 1999 to January
2008. From 1998 to 1999 he was Chief Financial Officer of Fresh Foods, Inc., a manufacturer of fully cooked food
products. From 1987 to 1998, he served in several different officer positions with The Shelton Companies, Inc. He
also served two years with Ernst & Young LLP as a senior accountant.

UMESH M. KASBEKAR, age 53, is Senior Vice President of Planning and Administration, a position he has
held since January 1995. Prior to that, he was Vice President, Planning, a position he was appointed to in December
1988.

LAUREN C. STEELE, age 56, is Vice President of Corporate Affairs, a position he has held since May 1989.

He is responsible for governmental, media and community relations for the Company.

MICHAEL A. STRONG, age 57, is Senior Vice President of Human Resources, a position to which he was
appointed in March 2011. Previously, he was Vice President of Human Resources, a position to which he was
appointed in December 2009. He was Region Sales Manager for the North Carolina West Region from December
2006 to November 2009. Prior to that, he served as Division Sales Manager and General Manager as well as other
key sales related positions. He joined the Company in 1985, and began his career with Coca-Cola Bottling Company
in Mobile, Alabama.

20

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities

The Company has two classes of common stock outstanding, Common Stock and Class B Common Stock. The
Common Stock is traded on the Nasdaq Global Select Market under the symbol COKE. The table below sets forth
for the periods indicated the high and low reported sales prices per share of Common Stock. There is no established
public trading market for the Class B Common Stock. Shares of Class B Common Stock are convertible on a
share-for-share basis into shares of Common Stock.

Fiscal Year

2010

2009

High

Low

High

Low

First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $61.00
59.38
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
54.60
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
60.46
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$48.38
46.07
45.51
52.56

$53.71
58.18
58.00
55.28

$37.75
46.14
47.14
43.21

A quarterly dividend rate of $.25 per share on both Common Stock and Class B Common Stock was
maintained throughout 2009 and 2010. Common Stock and Class B Common Stock have participated equally in
dividends since 1994.

Pursuant to the Company’s certificate of incorporation, no cash dividend or dividend of property or stock other
than stock of the Company, as specifically described in the certificate of incorporation, may be declared and paid on
the Class B Common Stock unless an equal or greater dividend is declared and paid on the Common Stock.

The amount and frequency of future dividends will be determined by the Company’s Board of Directors in
light of the earnings and financial condition of the Company at such time, and no assurance can be given that
dividends will be declared or paid in the future.

The number of stockholders of record of the Common Stock and Class B Common Stock, as of March 4, 2011,

was 2,992 and 10, respectively.

On March 9, 2010, the Compensation Committee determined that 40,000 shares of restricted Class B Common
Stock, $1.00 par value, should be issued pursuant to a Performance Unit Award Agreement to J. Frank Harrison, III,
in connection with his services in 2009 as Chairman of the Board of Directors and Chief Executive Officer of the
Company. As permitted under the terms of the Performance Unit Award Agreement, 17,680 of such shares were
settled in cash to satisfy tax withholding obligations in connection with the vesting of the performance units.

On March 8, 2011, the Compensation Committee determined that 40,000 shares of restricted Class B Common
Stock, $1.00 par value, should be issued pursuant to a Performance Unit Award Agreement to J. Frank Harrison, III,
in connection with his services in 2010 as Chairman of the Board of Directors and Chief Executive Officer of the
Company. As permitted under the terms of the Performance Unit Award Agreement, 17,680 of such shares were
settled in cash to satisfy tax withholding obligations in connection with the vesting of the performance units.

The awards to Mr. Harrison, III were issued without registration under the Securities Act of 1933 (the

“Securities Act”) in reliance on Section 4(2) of the Securities Act.

Presented below is a line graph comparing the yearly percentage change in the cumulative total return on the
Company’s Common Stock to the cumulative total return of the Standard & Poor’s 500 Index and a peer group for
the period commencing December 30, 2005 and ending January 2, 2011. The peer group is comprised of Dr Pepper
Snapple Group, Inc., Coca-Cola Enterprises Inc., The Coca-Cola Company, Cott Corporation, National Beverage
Corp. and PepsiCo, Inc. The Coca-Cola Company acquired Coca-Cola Enterprises Inc. on October 2, 2010.

21

The graph assumes that $100 was invested in the Company’s Common Stock, the Standard & Poor’s 500 Index
and the peer group on December 30, 2005 and that all dividends were reinvested on a quarterly basis. Returns for the
companies included in the peer group have been weighted on the basis of the total market capitalization for each
company.

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Among Coca-Cola Bottling Co. Consolidated, the S&P 500 Index
and a Peer Group

$200

$150

$100

$50

$0

CCBCC

S&P 500

Peer Group

12/30/05

12/29/06

12/28/07

12/26/08

12/31/09

12/31/10

CCBCC

S&P 500

Peer Group

12/30/05

12/29/06

12/28/07

12/26/08

12/31/09

12/31/10

$100

$100

$100

$162

$116

$115

$143

$122

$148

$111

$ 77

$107

$136

$ 97

$136

$143

$112

$158

22

Item 6. Selected Financial Data

The following table sets forth certain selected financial data concerning the Company for the five years ended
January 2, 2011. The data for the five years ended January 2, 2011 is derived from audited consolidated financial
statements of the Company. This information should be read in conjunction with “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” set forth in Item 7 hereof and is qualified in its entirety
by reference to the more detailed consolidated financial statements and notes contained in Item 8 hereof. This
information should also be read in conjunction with the “Risk Factors” set forth in Item 1A.

In thousands (except per share data)

2010

2009

Fiscal Year**
2008

2007

2006

SELECTED FINANCIAL DATA*

Summary of Operations
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,514,599 $1,442,986 $1,463,615 $1,435,999 $1,431,005
808,426
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
537,915
Selling, delivery and administrative expenses . . . . . . . . . .

848,409
555,728

822,992
525,491

873,783
544,498

814,865
539,251

Total costs and expenses . . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,418,281
96,318
35,127
61,191
21,649

1,348,483
94,503
37,379
57,124
16,581

1,404,137
59,478
39,601
19,877
8,394

1,354,116
81,883
47,641
34,242
12,383

1,346,341
84,664
50,286
34,378
7,917

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

39,542

40,543

11,483

21,859

26,461

Less: Net income attributable to the noncontrolling

interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,485

2,407

2,392

2,003

3,218

Net income attributable to Coca-Cola Bottling Co.

Consolidated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

36,057 $

38,136 $

9,091 $

19,856 $

23,243

Basic net income per share based on net income

attributable to Coca-Cola Bottling Co. Consolidated:
Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . $

Diluted net income per share based on net income

attributable to Coca-Cola Bottling Co. Consolidated:
Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . $

Cash dividends per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . $

Other Information
Weighted average number of common shares outstanding:

Common Stock. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . .

Weighted average number of common shares

outstanding — assuming dilution:

Common Stock. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . .

3.93 $
3.93 $

4.16 $
4.16 $

.99 $
.99 $

2.18 $
2.18 $

3.91 $
3.90 $

1.00 $
1.00 $

4.15 $
4.13 $

1.00 $
1.00 $

.99 $
.99 $

1.00 $
1.00 $

2.17 $
2.17 $

1.00 $
1.00 $

7,141
2,040

9,221
2,080

7,072
2,092

9,197
2,125

6,644
2,500

9,160
2,516

6,644
2,480

9,141
2,497

2.55
2.55

2.55
2.54

1.00
1.00

6,643
2,460

9,120
2,477

Year-End Financial Position
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,307,622 $1,283,077 $1,315,772 $1,291,799 $1,364,467
100,000
Current portion of debt . . . . . . . . . . . . . . . . . . . . . . . . . .
2,435
Current portion of obligations under capital leases . . . . . . .
75,071
Obligations under capital leases. . . . . . . . . . . . . . . . . . . .
591,450
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— 176,693
2,781
74,833
414,757

—
3,866
55,395
523,063

7,400
2,602
77,613
591,450

3,846
59,261
537,917

Total equity of Coca-Cola Bottling Co. Consolidated . . . . .

127,895

116,291

76,309

120,504

93,953

* See Management’s Discussion and Analysis of Financial Condition and Results of Operations and the accompanying notes to consolidated

financial statements for additional information.

** All years presented are 52-week fiscal years except 2009 which was a 53-week year. The estimated net sales, gross margin and selling,
delivery and administrative expenses for the additional selling week in 2009 of approximately $18 million, $6 million and $4 million,
respectively, are included in reported results for 2009.

23

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations
(“M,D&A”) of Coca-Cola Bottling Co. Consolidated (the “Company”) should be read in conjunction with the
consolidated financial statements of the Company and the accompanying notes to the consolidated financial
statements. M,D&A includes the following sections:

(cid:129) Our Business and the Nonalcoholic Beverage Industry — a general description of the Company’s business

and the nonalcoholic beverage industry.

(cid:129) Areas of Emphasis — a summary of the Company’s key priorities.

(cid:129) Overview of Operations and Financial Condition — a summary of key information and trends concerning

the financial results for the three years ended 2010.

(cid:129) Discussion of Critical Accounting Policies, Estimates and New Accounting Pronouncements — a discus-
sion of accounting policies that are most important to the portrayal of the Company’s financial condition and
results of operations and that require critical judgments and estimates and the expected impact of new
accounting pronouncements.

(cid:129) Results of Operations — an analysis of the Company’s results of operations for the three years presented in

the consolidated financial statements.

(cid:129) Financial Condition — an analysis of the Company’s financial condition as of the end of the last two years as

presented in the consolidated financial statements.

(cid:129) Liquidity and Capital Resources — an analysis of capital resources, cash sources and uses, investing
activities, financing activities, off-balance sheet arrangements, aggregate contractual obligations and
hedging activities.

(cid:129) Cautionary Information Regarding Forward-Looking Statements.

The fiscal years presented are the 52-week period ended January 2, 2011 (“2010”), the 53-week period ended
January 3, 2010 (“2009”) and the 52-week period ended December 28, 2008 (“2008”). The Company’s fiscal year
ends on the Sunday closest to December 31 of each year.

The consolidated financial statements include the consolidated operations of the Company and its majority-
owned subsidiaries including Piedmont Coca-Cola Bottling Partnership (“Piedmont”). Noncontrolling interest
primarily consists of The Coca-Cola Company’s interest in Piedmont, which was 22.7% for all periods presented.

Piedmont is the Company’s only significant subsidiary that has a noncontrolling interest. Noncontrolling
interest income of $3.5 million in 2010, $2.4 million in 2009, and $2.4 million in 2008 are included in net income on
the Company’s consolidated statements of operations. In addition, the amount of consolidated net income
attributable to both the Company and the noncontrolling interest are shown on the Company’s consolidated
statements of operations. Noncontrolling interest primarily related to Piedmont totaled $56.5 million and
$52.8 million at January 2, 2011 and January 3, 2010, respectively. These amounts are shown as noncontrolling
interest in the equity section of the Company’s consolidated balance sheets.

During May 2010, Nashville, Tennessee experienced a severe rain storm which caused extensive flood damage
in the area. The Company has a production/sales distribution facility located in the flooded area. Due to damage
incurred during this flood, the Company recorded a loss of $.2 million on uninsured cold drink equipment. This loss
was offset by gains of $1.1 million for the excess of insurance proceeds received as compared to the net book value
of equipment damaged as a result of the flood. In 2010, the Company received $7.1 million in insurance proceeds
related to losses from the flood. The Company does not expect to incur any additional significant expenses related to
the Nashville area flood.

24

Our Business and the Nonalcoholic Beverage Industry

The Company produces, markets and distributes nonalcoholic beverages, primarily products of The Coca-Cola
Company, which include some of the most recognized and popular beverage brands in the world. The Company is
the largest independent bottler of products of The Coca-Cola Company in the United States, distributing these
products in eleven states primarily in the Southeast. The Company also distributes several other beverage brands.
These product offerings include both sparkling and still beverages. Sparkling beverages are carbonated beverages,
including energy products. Still beverages are noncarbonated beverages such as bottled water, tea, ready-to-drink
coffee, enhanced water, juices and sports drinks. The Company had net sales of $1.5 billion in 2010.

The nonalcoholic beverage market is highly competitive. The Company’s competitors include bottlers and
distributors of nationally and regionally advertised and marketed products and private label products. In each region
in which the Company operates, between 85% and 95% of sparkling beverage sales in bottles, cans and other
containers are accounted for by the Company and its principal competitors, which in each region includes the local
bottler of Pepsi-Cola and, in some regions, the local bottler of Dr Pepper, Royal Crown and/or 7-Up products. The
sparkling beverage category (including energy products) represents 83% of the Company’s 2010 bottle/can net
sales.

The principal methods of competition in the nonalcoholic beverage industry are point-of-sale merchandising,
new product introductions, new vending and dispensing equipment, packaging changes, pricing, price promotions,
product quality, retail space management, customer service, frequency of distribution and advertising. The
Company believes it is competitive in its territories with respect to each of these methods.

The Coca-Cola Company acquired Coca-Cola Enterprises Inc. (“CCE”) on October 2, 2010. In connection
with the transaction, CCE changed its name to Coca-Cola Refreshments USA, Inc. (“CCR”) and transferred its
beverage operations outside of North America to an independent third party. As a result of the transaction, the North
American operations of CCE are now included in CCR. In M,D&A, references to “CCR” refer to CCR and CCE as
it existed prior to the acquisition by The Coca-Cola Company. The Coca-Cola Company had a significant equity
interest in CCE prior to the acquisition. In addition, the Company’s primary competitors were recently acquired by
their franchisor. These transactions may cause uncertainty within the Coca-Cola bottler system or adversely impact
the Company and its business. At this time, it is unknown whether the transactions will have a material impact on the
Company’s business and financial results.

The Company’s net sales by product category were as follows:

In thousands

Bottle/can sales:

2010

Fiscal Year
2009

2008

Sparkling beverages (including energy products) . . . . . . . . . . . . .
Still beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,031,423
213,570

$1,006,356
202,079

$1,011,656
225,618

Total bottle/can sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,244,993

1,208,435

1,237,274

Other sales:

Sales to other Coca-Cola bottlers . . . . . . . . . . . . . . . . . . . . . . . . .
Post-mix and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

140,807
128,799

Total other sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

269,606

131,153
103,398

234,551

128,651
97,690

226,341

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,514,599

$1,442,986

$1,463,615

Areas of Emphasis

Key priorities for the Company include revenue management, product innovation and beverage portfolio

expansion, distribution cost management, and productivity.

25

Revenue Management

Revenue management requires a strategy which reflects consideration for pricing of brands and packages
within product categories and channels, highly effective working relationships with customers and disciplined fact-
based decision-making. Revenue management has been and continues to be a key driver which has a significant
impact on the Company’s results of operations.

Product Innovation and Beverage Portfolio Expansion

Innovation of both new brands and packages has been and will continue to be critical to the Company’s overall
revenue. The Company began distributing Monster Energy drinks in certain of the Company’s territories beginning
in November 2008. During 2008, the Company tested the 16-ounce bottle/24-ounce bottle package in select
convenience stores and introduced it companywide in 2009. New packaging introductions include the 7.5-ounce
sleek can in 2010 and the 2-liter contour bottle for Coca-Cola products during 2009.

In October 2008, the Company entered into a distribution agreement with Hansen Beverage Company
(“Hansen”), the developer, marketer, seller and distributor of Monster Energy drinks, the leading volume brand in
the United States energy drink category. Under this agreement, the Company has the right to distribute Monster
Energy drinks in certain of the Company’s territories. The agreement has a term of 20 years and can be terminated
by either party under certain circumstances, subject to a termination penalty in certain cases. In conjunction with the
execution of this agreement, the Company was required to pay Hansen $2.3 million. This amount equals the amount
that Hansen was required to pay to the existing distributors of Monster Energy drinks to terminate the prior
distribution agreements. The Company has recorded the payment to Hansen as distribution rights and will amortize
the amount on a straight-line basis to selling, delivery and administrative (“S,D&A”) expenses over the initial
20-year term of the agreement.

The Company has invested in its own brand portfolio with products such as Tum-E Yummies, a vitamin C
enhanced flavored drink, Country Breeze tea, diet Country Breeze tea, Bean & Body, Simmer and Bazza energy tea.
These brands enable the Company to participate in strong growth categories and capitalize on distribution channels
that include the Company’s traditional Coca-Cola franchise territory as well as third party distributors outside the
Company’s traditional Coca-Cola franchise territory. While the growth prospects of Company-owned or exclu-
sively licensed brands appear promising, the cost of developing, marketing and distributing these brands is
anticipated to be significant as well.

Distribution Cost Management

Distribution costs represent the costs of transporting finished goods from Company locations to customer
outlets. Total distribution costs amounted to $187.2 million, $188.9 million and $201.6 million in 2010, 2009 and
2008, respectively. Over the past several years, the Company has focused on converting its distribution system from
a conventional routing system to a predictive system. This conversion to a predictive system has allowed the
Company to more efficiently handle increasing numbers of products. In addition, the Company has closed a number
of smaller sales distribution centers reducing its fixed warehouse-related costs.

The Company has three primary delivery systems for its current business:

(cid:129) bulk delivery for large supermarkets, mass merchandisers and club stores;

(cid:129) advanced sale delivery for convenience stores, drug stores, small supermarkets and on-premises

accounts; and

(cid:129) full service delivery for its full service vending customers.

Distribution cost management will continue to be a key area of emphasis for the Company.

Productivity

A key driver in the Company’s S,D&A expense management relates to ongoing improvements in labor
productivity and asset productivity. The Company initiated plans to reorganize the structure in its operating units

26

and support services in July 2008. The reorganization resulted in the elimination of approximately 350 positions, or
approximately 5% of the Company’s workforce. The Company implemented these changes in order to improve its
efficiency and to help offset significant increases in the cost of raw materials and operating expenses. The plan was
completed in the fourth quarter of 2008.

Overview of Operations and Financial Condition

The comparison of operating results for 2010, 2009 and 2008 are affected by the impact of one additional
selling week in 2009 due to the Company’s fiscal year ending on the Sunday closest to December 31. The estimated
net sales, gross margin and S,D&A expenses for the additional selling week in 2009 of approximately $18 million,
$6 million and $4 million, respectively, are included in reported results for 2009.

The following are certain items that affect the comparability of the financial results presented below:

2010

(cid:129) a $3.8 million pre-tax unfavorable mark-to-market adjustment to cost of sales related to the Company’s 2010

and 2011 aluminum hedging program;

(cid:129) a $.9 million pre-tax favorable adjustment to cost of sales related to the gain on the replacement of flood

damaged production equipment;

(cid:129) a $1.4 million pre-tax unfavorable mark-to-market adjustment to S,D&A expenses related to the Company’s

2010 fuel hedging program;

(cid:129) a $3.7 million pre-tax unfavorable adjustment to S,D&A expenses related to the impairment/accelerated

depreciation of property, plant and equipment;

(cid:129) a $.5 million unfavorable adjustment to income tax expense related to the elimination of the deduction

related to the Medicare Part D subsidy; and

(cid:129) a $1.7 million credit to income tax expense related to the reduction of the liability for uncertain tax positions

due mainly to the lapse of applicable statutes of limitations.

2009

(cid:129) a $10.5 million pre-tax favorable mark-to-market adjustment to cost of sales related to the Company’s 2010

and 2011 aluminum hedging programs;

(cid:129) a $3.6 million pre-tax favorable mark-to-market adjustment to S,D&A expenses related to the Company’s

2009 and 2010 fuel hedging program;

(cid:129) a $5.4 million credit to income tax expense related to the reduction of the liability for uncertain tax positions

due mainly to the lapse of applicable statutes of limitations; and

(cid:129) a $1.7 million credit to income tax expense related to the agreement with a state tax authority to settle certain

prior tax positions.

2008

(cid:129) a $14.0 million pre-tax charge to freeze the Company’s liability to the Central States, Southeast and
Southwest Areas Pension Fund (“Central States”), a multi-employer pension fund, while preserving the
pension benefits previously earned by Company employees covered by the plan and the expense to settle a
strike by the employees covered by this plan;

(cid:129) a $4.6 million pre-tax charge for restructuring expense related to the Company’s plan initiated in the third
quarter of 2008 to reorganize the structure of its operating units and support services, which resulted in the
elimination of approximately 350 positions; and

(cid:129) a $2.0 million pre-tax unfavorable mark-to-market adjustment to S,D&A expenses related to the Company’s

2009 fuel hedging program.

27

The following overview summarizes key information concerning the Company’s financial results for 2010

compared to 2009 and 2008.

In thousands (except per share data)

2010

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,514,599
640,816
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
544,498
S,D&A expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
96,318
Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . .
35,127
Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
61,191
Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21,649
Income tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . .
39,542
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
36,057
Net income attributable to the Company . . . . . . . . . . . . . .
Basic net income per share:

Fiscal Year
2009

$1,442,986
619,994
525,491
94,503
37,379
57,124
16,581
40,543
38,136

2008

$1,463,615
615,206
555,728
59,478
39,601
19,877
8,394
11,483
9,091

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . $

Diluted net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . $

3.93
3.93

3.91
3.90

$
$

$
$

4.16
4.16

4.15
4.13

$
$

$
$

.99
.99

.99
.99

The Company’s net sales grew 3.5% from 2008 to 2010. The net sales increase was primarily due to a
$21.2 million increase in sales of the Company’s own brand portfolio and an increase in bottle/can volume. The
increase in sales of the Company’s own brand portfolio was primarily due to distribution by CCR of the Company’s
Tum-E Yummies products beginning in the first quarter of 2010. The increase in bottle/can volume was primarily
due to volume increase in all beverages except bottled water.

Gross margin dollars increased 4.2% from 2008 to 2010. The Company’s gross margin as a percentage of net
sales increased from 42.0% in 2008 to 42.3% in 2010. The increase in gross margin percentage was primarily due to
lower raw material costs. Raw material costs, including packaging and fuel, have begun to rise significantly in 2011.

S,D&A expenses decreased 2% from 2008 to 2010. The decrease in S,D&A expenses was primarily the result
of decreases in fuel costs, depreciation expense, casualty and property insurance expense, restructuring costs and
the charge in 2008 to freeze the Company’s liability to Central States. This was partially offset by increases in
salaries and wages (including bonus and incentive expense) and employee benefits costs, primarily pension
expense.

Interest expense, net decreased 11.3% in 2010 compared to 2008. The decrease was primarily due to lower
borrowing levels. The Company’s overall weighted average interest rate was 5.9% for 2010 compared to 5.7% for
2008.

Income tax expense increased 158% from 2008 to 2010. The increase was primarily due to greater pre-tax
earnings. The Company’s effective tax rate, as calculated by dividing income tax expense by income before income
taxes, was 35.4% for 2010 compared to 42.2% for 2008. The effective tax rates differ from statutory rates as a result
of adjustments to the reserve for uncertain tax positions, adjustments to the deferred tax asset valuation allowance
and nondeductible items. The Company’s effective tax rate, as calculated by dividing income tax expense by the
difference of income before income taxes less net income attributable to the noncontrolling interest, was 37.5% for
2010 compared to 48.0% for 2008.

28

Net debt and capital lease obligations were summarized as follows:

In thousands

Jan. 2,
2011

Jan. 3,
2010

Dec. 28,
2008

Debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$523,063
59,261

$537,917
63,107

$591,450
77,614

Total debt and capital lease obligations . . . . . . . . . . . . . . . . . . .
Less: Cash, cash equivalents and restricted cash . . . . . . . . . . . .

582,324
49,372

601,024
22,270

669,064
45,407

Total net debt and capital lease obligations(1) . . . . . . . . . . . . . .

$532,952

$578,754

$623,657

(1) The non-GAAP measure “Total net debt and capital lease obligations” is used to provide investors with
additional information which management believes is helpful in the evaluation of the Company’s capital
structure and financial leverage.

Discussion of Critical Accounting Policies, Estimates and New Accounting Pronouncements

Critical Accounting Policies and Estimates

In the ordinary course of business, the Company has made a number of estimates and assumptions relating to
the reporting of results of operations and financial position in the preparation of its consolidated financial
statements in conformity with accounting principles generally accepted in the United States of America. Actual
results could differ significantly from those estimates under different assumptions and conditions. The Company
believes the following discussion addresses the Company’s most critical accounting policies, which are those most
important to the portrayal of the Company’s financial condition and results of operations and require management’s
most difficult, subjective and complex judgments, often as a result of the need to make estimates about the effect of
matters that are inherently uncertain.

The Company did not make changes in any critical accounting policies during 2010. Any changes in critical
accounting policies and estimates are discussed with the Audit Committee of the Board of Directors of the
Company during the quarter in which a change is contemplated and prior to making such change.

Allowance for Doubtful Accounts

The Company evaluates the collectibility of its trade accounts receivable based on a number of factors. In
circumstances where the Company becomes aware of a customer’s inability to meet its financial obligations to the
Company, a specific reserve for bad debts is estimated and recorded which reduces the recognized receivable to the
estimated amount the Company believes will ultimately be collected. In addition to specific customer identification
of potential bad debts, bad debt charges are recorded based on the Company’s recent past loss history and an overall
assessment of past due trade accounts receivable outstanding.

The Company’s review of potential bad debts considers the specific industry in which a particular customer
operates, such as supermarket retailers, convenience stores and mass merchandise retailers, and the general
economic conditions that currently exist in that specific industry. The Company then considers the effects of
concentration of credit risk in a specific industry and for specific customers within that industry.

Property, Plant and Equipment

Property, plant and equipment is recorded at cost and is depreciated on a straight-line basis over the estimated
useful lives of such assets. Changes in circumstances such as technological advances, changes to the Company’s
business model or changes in the Company’s capital spending strategy could result in the actual useful lives
differing from the Company’s current estimates. Factors such as changes in the planned use of manufacturing
equipment, cold drink dispensing equipment, transportation equipment, warehouse facilities or software could also
result in shortened useful lives. In those cases where the Company determines that the useful life of property, plant
and equipment should be shortened or lengthened, the Company depreciates the net book value in excess of the
estimated salvage value over its revised remaining useful life. The Company changed the estimate of the useful lives

29

of certain cold drink dispensing equipment from thirteen to fifteen years in the first quarter of 2009 to better reflect
useful lives based on actual experience.

The Company evaluates the recoverability of the carrying amount of its property, plant and equipment when
events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be
recoverable. These evaluations are performed at a level where independent cash flows may be attributed to either an
asset or an asset group. If the Company determines that the carrying amount of an asset or asset group is not
recoverable based upon the expected undiscounted future cash flows of the asset or asset group, an impairment loss
is recorded equal to the excess of the carrying amounts over the estimated fair value of the long-lived assets.

During the third quarter of 2010, the Company performed a review of property, plant and equipment for
potential impairment of held-for-sale assets. As a result of this review, $.4 million was recorded to impairment
expense for four Company-owned sales distribution centers held-for-sale. During the fourth quarter of 2010, market
analysis of another sales distribution center held-for-sale resulted in a $.5 million impairment expense.

During the fourth quarter of 2010, the Company determined the warehouse operations in Sumter, South
Carolina would be relocated to other facilities. Due to this relocation, the Company recorded impairment and
accelerated depreciation of $2.2 million for the value of equipment and real estate related to the Company’s Sumter,
South Carolina property.

In the third and fourth quarters of 2010, the Company also recorded accelerated depreciation of $.5 million for

property, plant and equipment which is scheduled to be replaced in the first quarter of 2011.

Franchise Rights

The Company considers franchise rights with The Coca-Cola Company and other beverage companies to be
indefinite lived because the agreements are perpetual or, in situations where agreements are not perpetual, the
Company anticipates the agreements will continue to be renewed upon expiration. The cost of renewals is minimal
and the Company has not had any renewals denied. The Company considers franchise rights as indefinite lived
intangible assets and therefore, does not amortize the value of such assets. Instead, franchise rights are tested at least
annually for impairment.

Impairment Testing of Franchise Rights and Goodwill

Generally accepted accounting principles (GAAP) requires testing of intangible assets with indefinite lives and
goodwill for impairment at least annually. The Company conducts its annual impairment test as of the first day of
the fourth quarter of each fiscal year. The Company also reviews intangible assets with indefinite lives and goodwill
for impairment if there are significant changes in business conditions that could result in impairment.

For the annual impairment analysis of franchise rights in 2008, the fair value for the Company’s franchise rights was
estimated using a discounted cash flows approach. This approach involved projecting future cash flows attributable to the
franchise rights and discounting those estimated cash flows using an appropriate discount rate. The estimated fair value
was compared to the carrying value on an aggregated basis. For the annual impairment analysis of franchise rights in
2009 and 2010, the Company utilized the Greenfield Method to estimate the fair value. The Greenfield Method assumes
the Company is starting new owning only franchise rights and makes investments required to build an operation
comparable to the Company’s current operations. The Company estimates the cash flows required to build a comparable
operation and the available future cash flows from these operations. The cash flows are then discounted using an
appropriate discount rate. The estimated fair value based upon the discounted cash flows is then compared to the carrying
value on an aggregated basis. As a result of these analyses, there was no impairment of the Company’s recorded franchise
rights in 2010, 2009 or 2008. In addition to the discount rate, the estimated fair value includes a number of assumptions
such as cost of investment to build a comparable operation, projected net sales, cost of sales, operating expenses and
income taxes. Changes in the assumptions required to estimate the present value of the cash flows attributable to
franchise rights could materially impact the fair value estimate.

30

The Company has determined that it has one reporting unit for purposes of assessing goodwill for potential
impairment. For the annual impairment analysis of goodwill, the Company develops an estimated fair value for the
reporting unit considering three different approaches:

(cid:129) market value, using the Company’s stock price plus outstanding debt;

(cid:129) discounted cash flow analysis; and

(cid:129) multiple of earnings before interest, taxes, depreciation and amortization based upon relevant industry data.

The estimated fair value of the reporting unit is then compared to its carrying amount including goodwill. If the
estimated fair value exceeds the carrying amount, goodwill will be considered not to be impaired and the second
step of the GAAP impairment test is not necessary. If the carrying amount including goodwill exceeds its estimated
fair value, the second step of the impairment test is performed to measure the amount of the impairment, if any.
Based on this analysis, there was no impairment of the Company’s recorded goodwill in 2010, 2009 or 2008. The
Company does not believe that the reporting unit is at risk of impairment in the future. The discounted cash flow
analysis includes a number of assumptions such as weighted average cost of capital, projected sales volume, net
sales, cost of sales and operating expenses. Changes in these assumptions could materially impact the fair value
estimates.

The Company uses its overall market capitalization as part of its estimate of fair value of the reporting unit and

in assessing the reasonableness of the Company’s internal estimates of fair value.

To the extent that actual and projected cash flows decline in the future, or if market conditions deteriorate
significantly, the Company may be required to perform an interim impairment analysis that could result in an
impairment of franchise rights and goodwill. The Company has determined that there has not been an interim
impairment trigger since the first day of the fourth quarter of 2010 annual test date.

Income Tax Estimates

The Company records a valuation allowance to reduce the carrying value of its deferred tax assets if, based on
the weight of available evidence, it is determined it is more likely than not that such assets will not ultimately be
realized. While the Company considers future taxable income and prudent and feasible tax planning strategies in
assessing the need for a valuation allowance, should the Company determine it will not be able to realize all or part
of its net deferred tax assets in the future, an adjustment to the valuation allowance will be charged to income in the
period in which such determination is made. A reduction in the valuation allowance and corresponding adjustment
to income may be required if the likelihood of realizing existing deferred tax assets increases to a more likely than
not level. The Company regularly reviews the realizability of deferred tax assets and initiates a review when
significant changes in the Company’s business occur that could impact the realizability assessment.

In addition to a valuation allowance related to net operating loss carryforwards, the Company records liabilities
for uncertain tax positions related to certain state and federal income tax positions. These liabilities reflect the
Company’s best estimate of the ultimate income tax liability based on currently known facts and information.
Material changes in facts or information as well as the expiration of statutes of limitations and/or settlements with
individual state or federal jurisdictions may result in material adjustments to these estimates in the future. The
Company recorded adjustments to its valuation allowance and reserve for uncertain tax positions in 2010, 2009 and
2008 as a result of settlements reached on a basis more favorable than previously estimated.

Revenue Recognition

Revenues are recognized when finished products are delivered to customers and both title and the risks and
benefits of ownership are transferred, price is fixed and determinable, collection is reasonably assured and, in the
case of full service vending, when cash is collected from the vending machines. Appropriate provision is made for
uncollectible accounts.

The Company receives service fees from The Coca-Cola Company related to the delivery of fountain syrup
products to The Coca-Cola Company’s fountain customers. In addition, the Company receives service fees from
The Coca-Cola Company related to the repair of fountain equipment owned by The Coca-Cola Company. The fees

31

received from The Coca-Cola Company for the delivery of fountain syrup products to their customers and the repair
of their fountain equipment are recognized as revenue when the respective services are completed. Service revenue
only represents approximately 1% of net sales.

Revenues do not include sales or other taxes collected from customers.

Risk Management Programs

The Company uses various insurance structures to manage its workers’ compensation, auto liability, medical
and other insurable risks. These structures consist of retentions, deductibles, limits and a diverse group of insurers
that serve to strategically transfer and mitigate the financial impact of losses. The Company uses commercial
insurance for claims as a risk reduction strategy to minimize catastrophic losses. Losses are accrued using
assumptions and procedures followed in the insurance industry, adjusted for company-specific history and
expectations. The Company has standby letters of credit, primarily related to its property and casualty insurance
programs. On January 2, 2011, these letters of credit totaled $23.1 million. The Company was required to maintain
$4.5 million of restricted cash for letters of credit beginning in the second quarter of 2009. This was reduced to
$3.5 million in the second quarter of 2010.

Pension and Postretirement Benefit Obligations

The Company sponsors pension plans covering substantially all full-time nonunion employees and certain
union employees who meet eligibility requirements. As discussed below, the Company ceased further benefit
accruals under the principal Company-sponsored pension plan effective June 30, 2006. Several statistical and other
factors, which attempt to anticipate future events, are used in calculating the expense and liability related to the
plans. These factors include assumptions about the discount rate, expected return on plan assets, employee turnover
and age at retirement, as determined by the Company, within certain guidelines. In addition, the Company uses
subjective factors such as mortality rates to estimate the projected benefit obligation. The actuarial assumptions
used by the Company may differ materially from actual results due to changing market and economic conditions,
higher or lower withdrawal rates or longer or shorter life spans of participants. These differences may result in a
significant impact to the amount of net periodic pension cost recorded by the Company in future periods. The
discount rate used in determining the actuarial present value of the projected benefit obligation for the Company’s
pension plans was 5.5% in 2010 and 6.0% in 2009. The discount rate assumption is generally the estimate which can
have the most significant impact on net periodic pension cost and the projected benefit obligation for these pension
plans. The Company determines an appropriate discount rate annually based on the annual yield on long-term
corporate bonds as of the measurement date and reviews the discount rate assumption at the end of each year.

On February 22, 2006, the Board of Directors of the Company approved an amendment to the principal
Company-sponsored pension plan to cease further benefit accruals under the nonunion plan effective June 30, 2006.
Annual pension costs were $5.7 million expense in 2010, $11.2 million expense in 2009 and $2.3 million income in
2008. The decrease in pension plan expense in 2010 compared to 2009 is primarily due to investment returns in
2009 that exceeded the expected rate of return. The large increase in pension expense in 2009 was primarily due to a
significant decrease in the fair market value of pension plan assets in 2008.

Annual pension expense is estimated to be approximately $3 million in 2011.

A .25% increase or decrease in the discount rate assumption would have impacted the projected benefit

obligation and net periodic pension cost of the Company-sponsored pension plans as follows:

In thousands

(Decrease) increase in:

.25% Increase

.25% Decrease

Projected benefit obligation at January 2, 2011 . . . . . . . . . . . . . . . .
Net periodic pension cost in 2010 . . . . . . . . . . . . . . . . . . . . . . . . . .

$(8,855)
(755)

$9,393
802

The weighted average expected long-term rate of return of plan assets was 8% for 2010, 2009 and 2008. This
rate reflects an estimate of long-term future returns for the pension plan assets. This estimate is primarily a function
of the asset classes (equities versus fixed income) in which the pension plan assets are invested and the analysis of
past performance of these asset classes over a long period of time. This analysis includes expected long-term

32

inflation and the risk premiums associated with equity and fixed income investments. See Note 17 to the
consolidated financial statements for the details by asset type of the Company’s pension plan assets at January 2,
2011 and January 3, 2010, and the weighted average expected long-term rate of return of each asset type. The actual
return of pension plan assets was a gain of 12.10% for 2010, a gain of 24.52% for 2009 and a loss of 28.6% for 2008.

The Company sponsors a postretirement health care plan for employees meeting specified qualifying criteria.
Several statistical and other factors, which attempt to anticipate future events, are used in calculating the net
periodic postretirement benefit cost and postretirement benefit obligation for this plan. These factors include
assumptions about the discount rate and the expected growth rate for the cost of health care benefits. In addition, the
Company uses subjective factors such as withdrawal and mortality rates to estimate the projected liability under this
plan. The actuarial assumptions used by the Company may differ materially from actual results due to changing
market and economic conditions, higher or lower withdrawal rates or longer or shorter life spans of participants. The
Company does not pre-fund its postretirement benefits and has the right to modify or terminate certain of these
benefits in the future.

The discount rate assumption, the annual health care cost trend and the ultimate trend rate for health care costs
are key estimates which can have a significant impact on the net periodic postretirement benefit cost and
postretirement obligation in future periods. The Company annually determines the health care cost trend based
on recent actual medical trend experience and projected experience for subsequent years.

The discount rate assumptions used to determine the pension and postretirement benefit obligations are based
on yield rates available on double-A bonds as of each plan’s measurement date. The discount rate used in
determining the postretirement benefit obligation was 5.75% and 5.25% in 2009 and 2010, respectively. The
discount rate for 2010 was derived using the Citigroup Pension Discount Curve which is a set of yields on
hypothetical double-A zero-coupon bonds with maturities up to 30 years. Projected benefit payouts from each plan
are matched to the Citigroup Pension Discount Curve and an equivalent flat discount rate is derived and then
rounded to the nearest quarter percent.

A .25% increase or decrease in the discount rate assumption would have impacted the projected benefit

obligation and service cost and interest cost of the Company’s postretirement benefit plan as follows:

In thousands

Increase (decrease) in:

.25% Increase

.25% Decrease

Postretirement benefit obligation at January 2, 2011 . . . . . . . . . . . .
Service cost and interest cost in 2010 . . . . . . . . . . . . . . . . . . . . . . .

$1,546
15

$(1,474)
(16)

A 1% increase or decrease in the annual health care cost trend would have impacted the postretirement benefit

obligation and service cost and interest cost of the Company’s postretirement benefit plan as follows:

In thousands

Increase (decrease) in:

1% Increase

1% Decrease

Postretirement benefit obligation at January 2, 2011. . . . . . . . . . . . . . .
Service cost and interest cost in 2010 . . . . . . . . . . . . . . . . . . . . . . . . .

$6,536
289

$(5,783)
(255)

New Accounting Pronouncements

Recently Issued Pronouncements

In June 2009, the FASB issued new guidance which eliminates the exceptions for qualifying special-purpose
entities from consolidation guidance and the exception that permitted sale accounting for certain mortgage
securitization when a transferor has not surrendered control over the transferred financial assets. The new guidance
was effective for annual reporting periods that began after November 15, 2009. The Company’s adoption of this new
guidance did not have a material impact on the Company’s consolidated financial statements.

In June 2009, the FASB issued new guidance which replaces the quantitative-based risks and rewards
calculation for determining which enterprise, if any, has a controlling financial interest in a variable interest entity
(“VIE”) with an approach focused on identifying which enterprise has the power to direct the activities of the VIE

33

that most significantly impacts the entity’s economic performance and the obligation to absorb losses or the right to
receive benefits from the entity. The new guidance was effective for annual reporting periods that began after
November 15, 2009. The Company’s adoption of this new guidance did not have a material impact on the
Company’s consolidated financial statements.

In January 2010, the FASB issued new guidance that clarifies the decrease-in-ownership of subsidiaries
provisions of GAAP. The new guidance clarifies to which subsidiaries the decrease-in-ownership provision of
Accounting Standards Codification 810-10 apply. The new guidance was effective for the Company in the first
quarter of 2010. The Company’s adoption of this new guidance did not have a material impact on the Company’s
consolidated financial statements.

In January 2010, the FASB issued new guidance related to the disclosures about transfers into and out of
Levels 1 and 2 fair value classifications and separate disclosures about purchases, sales, issuances and settlements
relating to the Level 3 fair value classification. The new guidance also clarifies existing fair value disclosures about
the level of disaggregation and about inputs and valuation techniques used to measure the fair value. The new
guidance was effective for the Company in the first quarter of 2010 except for the requirement to provide the Level 3
activity of purchases, sales, issuances and settlements on a gross basis, which is effective for the Company in the
first quarter of 2011. The Company’s adoption of this new guidance did not have a material impact on the
Company’s consolidated financial statements. The Company also does not expect the Level 3 requirements of the
new guidance effective the first quarter of 2011 to have a material impact on the Company’s consolidated financial
statements.

Results of Operations

2010 Compared to 2009

The comparison of operating results for 2010 to the operating results for 2009 are affected by the impact of one
additional selling week in 2009 due to the Company’s fiscal year ending on the Sunday closest to December 31. The
estimated net sales, gross margin and S,D&A expenses for the additional selling week in 2009 of approximately
$18 million, $6 million and $4 million, respectively, are included in reported results for 2009.

A summary of key information concerning the Company’s financial results for 2010 and 2009 follows:

Fiscal Year

In thousands (except per share data)

2010

2009

Change

% Change

Net sales . . . . . . . . . . . . . . . . . . . . . . $1,514,599
Gross margin . . . . . . . . . . . . . . . . . .
S,D&A expenses . . . . . . . . . . . . . . . .
Interest expense, net . . . . . . . . . . . . .
Income before taxes . . . . . . . . . . . . .
Income tax provision . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . .
Net income attributable to the

640,816(1)(2)
544,498(3)(4)
35,127
61,191
21,649(5)
39,542(1)(2)(3)(4)(5)

$1,442,986

$71,613
20,822
619,994(6)
19,007
525,491(7)
(2,252)
37,379
4,067
57,124
16,581(8)
5,068
40,543(6)(7)(8) (1,001)

5.0
3.4
3.6
(6.0)
7.1
30.6
(2.5)

noncontrolling interest . . . . . . . . . .
Net income attributable to Coca-Cola
Bottling Co. Consolidated . . . . . . .

Basic net income per share:

Common Stock . . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . . $

Diluted net income per share:

Common Stock . . . . . . . . . . . . . . . $
Class B Common Stock . . . . . . . . . $

3,485

2,407

1,078

44.8

36,057(1)(2)(3)(4)(5)

38,136(6)(7)(8) (2,079)

(5.5)

$
$

$
$

4.16
4.16

4.15
4.13

$
$

$
$

(.23)
(.23)

(.24)
(.23)

(5.5)
(5.5)

(5.8)
(5.6)

3.93
3.93

3.91
3.90

34

(1) Results in 2010 included an unfavorable mark-to-market adjustment of $3.8 million (pre-tax), or $2.3 million
after tax, related to the Company’s aluminum hedging program, which was reflected as an increase in cost of
sales.

(2) Results in 2010 included a credit of $.9 million (pre-tax), or $.6 million after tax, related to the gain on the

replacement of flood damaged equipment, which was reflected as a reduction in cost of sales.

(3) Results in 2010 included an unfavorable mark-to-market adjustment of $1.4 million (pre-tax), or $0.9 million
after tax, related to the Company’s fuel hedging program, which was reflected as an increase in S,D&A
expenses.

(4) Results in 2010 included a debit of $3.7 million (pre-tax), or $2.2 million after tax, related to the impairment/
accelerated depreciation of property, plant and equipment, which was reflected as an increase in S,D&A
expenses.

(5) Results in 2010 included a credit of $1.7 million related to the reduction of the Company’s liability for uncertain
tax positions mainly due to the lapse of applicable statutes of limitations, which was reflected as a reduction to
the income tax provision and a debit of $.5 million related to the impact of the change in the tax law eliminating
the tax deduction for Medicare Part D subsidy, which was reflected as an increase to the income tax provision.

(6) Results in 2009 included a favorable mark-to-market adjustment of $10.5 million (pre-tax), or $6.4 million after
tax, related to the Company’s aluminum hedging program, which was reflected as a reduction in cost of sales.

(7) Results in 2009 included a favorable mark-to-market adjustment of $3.6 million (pre-tax), or $2.2 million after
tax, related to the Company’s fuel hedging program, which was reflected as a reduction in S,D&A expenses.

(8) Results in 2009 included a credit of $1.7 million related to the Company’s agreement with a taxing authority to
settle certain prior tax positions, which was reflected as a reduction to the income tax provision and a credit of
$5.4 million related to the reduction of the Company’s liability for uncertain tax positions mainly due to the
lapse of applicable statutes of limitations, which was reflected as a reduction to the income tax provision.

Net Sales

Net sales increased $71.6 million, or 5.0%, to $1.51 billion in 2010 compared to $1.44 billion in 2009. The

increase in net sales from 2010 to 2009 was a result of the following:

Amount
(In millions)
$ 52.8
18.8
(16.2)

6.1
3.6

1.8
1.3
3.4

Attributable to:

4.4% increase in bottle/can volume primarily due to a volume increase in all beverages
Increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies)
1.3% decrease in bottle/can sales price per unit primarily due to lower per unit prices in
all product categories except diet sparkling beverages
4.5% increase in sales price per unit for sales to other Coca-Cola bottlers
2.7% increase in sales volume to other Coca-Cola bottlers primarily due to an increase
in still beverages
Increase in fees to facilitate distribution of certain brands
1.8% increase in sales price per unit for post-mix sales
Other

$ 71.6

Total increase in net sales

The immediate consumption business sales volume increased by 4.7% driven by the Company’s 16/24 ounce
convenience store strategy and the Company’s focus on on-premise accounts. Future consumption business sales
volume increased by 4.2% primarily due to volume increases in the food stores.

In 2010, the Company’s bottle/can sales to retail customers accounted for 82% of the Company’s total net
sales. Bottle/can net pricing is based on the invoice price charged to customers reduced by promotional allowances.
Bottle/can net pricing per unit is impacted by the price charged per package, the volume generated in each package
and the channels in which those packages are sold. The decrease in the Company’s bottle/can net price per unit in

35

2010 compared to 2009 was primarily due to sales price decreases in all product categories, except diet sparkling
beverages.

Product category sales volume in 2010 and 2009 as a percentage of total bottle/can sales volume and the

percentage change by product category were as follows:

Product Category

Bottle/Can Sales
Volume

2010

2009

Bottle/Can Sales
Volume % Increase

Sparkling beverages (including energy products) . . . . . . . . . . . .
Still beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

85.0% 86.5%
15.0% 13.5%

Total bottle/can volume . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100.0% 100.0%

2.6
15.7

4.4

The Company’s products are sold and distributed through various channels. These channels include selling
directly to retail stores and other outlets such as food markets, institutional accounts and vending machine outlets.
During 2010, approximately 69% of the Company’s bottle/can volume was sold for future consumption. The
remaining bottle/can volume of approximately 31% was sold for immediate consumption. The Company’s largest
customer, Wal-Mart Stores, Inc., accounted for approximately 24% of the Company’s total bottle/can volume
during 2010 and accounted for approximately 17% of the Company’s total net sales during 2010. The Company’s
second largest customer, Food Lion, LLC, accounted for approximately 10% of the Company’s total bottle/can
volume in 2010. All of the Company’s beverage sales are to customers in the United States.

The Company recorded delivery fees in net sales of $7.5 million in 2010 and $7.8 million in 2009. These fees

are used to offset a portion of the Company’s delivery and handling costs.

Cost of Sales

Cost of sales includes the following: raw material costs, manufacturing labor, manufacturing overhead
including depreciation expense, manufacturing warehousing costs and shipping and handling costs related to the
movement of finished goods from manufacturing locations to sales distribution centers.

Cost of sales increased 6.2%, or $50.8 million, to $873.8 million in 2010 compared to $823.0 million in 2009.

The increase in cost of sales for 2010 compared to 2009 was principally attributable to the following:

Amount
(In millions)
$ 31.1
(18.9)
13.5
12.6
3.4

1.0
(0.9)
9.0

Attributable to:

4.4% increase in bottle/can volume primarily due to a volume increase in all beverages
Decrease in raw material costs such as concentrate, aluminum and high fructose corn syrup
Increase in cost due to the Company’s aluminum hedging program
Increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies)
2.7% increase in sales volume to other Coca-Cola bottlers primarily due to an increase in
still beverages
Decrease in marketing funding support received primarily from The Coca-Cola Company
Gain on the replacement of flood damaged production equipment
Other

$ 50.8

Total increase in cost of sales

The Company entered into an agreement (the “Incidence Pricing Agreement”) with The Coca-Cola Company
to test an incidence-based concentrate pricing model for 2008 for all Coca-Cola Trademark Beverages and Allied
Beverages for which the Company purchases concentrate from The Coca-Cola Company. During the term of the
Incidence Pricing Agreement, the pricing of the concentrates for the Coca-Cola Trademark Beverages and Allied
Beverages is governed by the Incidence Pricing Agreement rather than the Cola and Allied Beverage Agreements.
The concentrate price The Coca-Cola Company charges under the Incidence Pricing Agreement is impacted by a
number of factors including the Company’s pricing of finished products, the channels in which the finished products

36

are sold and package mix. The Coca-Cola Company must give the Company at least 90 days written notice before
changing the price the Company pays for the concentrate. For 2009 and 2010, the Company continued to utilize the
incidence pricing model, and the Incidence Pricing Agreement has been extended through December 31, 2011
under the same terms as 2010 and 2009.

The Company relies extensively on advertising and sales promotion in the marketing of its products. The
Coca-Cola Company and other beverage companies that supply concentrates, syrups and finished products to the
Company make substantial marketing and advertising expenditures to promote sales in the local territories served
by the Company. The Company also benefits from national advertising programs conducted by The Coca-Cola
Company and other beverage companies. Certain of the marketing expenditures by The Coca-Cola Company and
other beverage companies are made pursuant to annual arrangements. Although The Coca-Cola Company has
advised the Company that it intends to continue to provide marketing funding support, it is not obligated to do so
under the Company’s Beverage Agreements. Significant decreases in marketing funding support from The
Coca-Cola Company or other beverage companies could adversely impact operating results of the Company in
the future.

Raw material costs, including packaging and fuel, have begun to rise significantly in 2011.

The Company’s production facility located in Nashville, Tennessee was damaged by a flood in May 2010. The
Company recorded a gain of $.9 million from the replacement of production equipment damaged by the flood. The
gain was based on replacement value insurance coverage that exceeded the net book value of the damaged
production equipment.

Total marketing funding support from The Coca-Cola Company and other beverage companies, which
includes direct payments to the Company and payments to customers for marketing programs, was $53.6 million in
2010 compared to $54.6 million in 2009.

Gross Margin

Gross margin dollars increased 3.4%, or $20.8 million, to $640.8 million in 2010 compared to $620.0 million

in 2009. Gross margin as a percentage of net sales decreased to 42.3% in 2010 from 43.0% in 2009.

The increase in gross margin for 2010 compared to 2009 was primarily the result of the following:

Amount
(In millions)
$ 21.7
18.9
(16.2)

(13.5)
6.2
6.1
1.4
1.3
(1.0)
0.9
0.2

(5.2)

Attributable to:

4.4% increase in bottle/can volume primarily due to a volume increase in all beverages
Decrease in raw material costs such as concentrate, aluminum and high fructose corn syrup
1.3% decrease in bottle/can sales price per unit primarily due to lower per unit prices in all
product categories except diet sparkling beverages
Increase in cost due to the Company’s aluminum hedging program
Increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies)
4.5% increase in sales price per unit for sales to other Coca-Cola bottlers
Increase in fees to facilitate distribution of certain brands
1.8% increase in sales price per unit for post-mix sales
Decrease in marketing funding support received primarily from The Coca-Cola Company
Gain on the replacement of flood damaged production equipment
2.7% increase in sales volume to other Coca-Cola bottlers primarily due to an increase in
still beverages
Other

$ 20.8

Total increase in gross margin

The decrease in gross margin percentage was primarily due to lower sales price per bottle/can unit and

increased cost due to the Company’s aluminum hedging program.

37

The Company’s gross margins may not be comparable to other companies, since some entities include all costs
related to their distribution network in cost of sales. The Company includes a portion of these costs in S,D&A
expenses.

S,D&A Expenses

S,D&A expenses include the following: sales management labor costs, distribution costs from sales distri-
bution centers to customer locations, sales distribution center warehouse costs, depreciation expense related to sales
centers, delivery vehicles and cold drink equipment, point-of-sale expenses, advertising expenses, cold drink
equipment repair costs, amortization of intangibles and administrative support labor and operating costs such as
treasury, legal, information services, accounting, internal control services, human resources and executive man-
agement costs.

S,D&A expenses increased by $19.0 million, or 3.6%, to $544.5 million in 2010 from $525.5 million in 2009.

S,D&A expenses as a percentage of sales decreased to 35.9% in 2010 from 36.4% in 2009.

The increase in S,D&A expenses for 2010 compared to 2009 was primarily due to the following:

Amount
(In millions)
$ 7.2

5.3
4.9

(3.9)
3.7
(3.5)
2.7
(2.6)

2.1
(2.0)
5.1

Attributable to:

Payments to employees participating in Company auto allowance program
(implemented in phases beginning in the second quarter of 2009)
Increase in employee salaries including bonus and incentive expense
Increase in fuel costs primarily due to mark-to-market adjustment on fuel hedging ($3.6
million gain in YTD 2009 as compared to $1.4 million loss in YTD 2010)
Decrease in employee benefit costs primarily due to decreased pension expense
Impairment/accelerated depreciation of property, plant and equipment
Decrease in property and casualty insurance expense
Increase in professional fees primarily due to consulting project support
Decrease in bad debt expense due to improvement in customer trade receivable portfolio
performance
Increase in marketing expense
Decrease in depreciation expense primarily due to new auto allowance program
Other

$19.0

Total increase in S,D&A expenses

Shipping and handling costs related to the movement of finished goods from manufacturing locations to sales
distribution centers are included in cost of sales. Shipping and handling costs related to the movement of finished
goods from sales distribution centers to customer locations are included in S,D&A expenses and totaled
$187.2 million and $188.9 million in 2010 and 2009, respectively.

The net impact of the Company’s fuel hedging program was to increase fuel costs by $1.7 million in 2010 and

decrease fuel costs by $2.4 million in 2009.

During the third quarter of 2010, the Company performed a review of property, plant and equipment for
potential impairment of held-for-sale assets. As a result of this review, $.4 million was recorded to impairment
expense for four Company-owned sales distribution centers held-for-sale. During the fourth quarter of 2010, market
analysis of another sales distribution center held-for-sale resulted in a $.5 million impairment expense. During the
fourth quarter of 2010, the Company determined the warehouse operations in Sumter, South Carolina would be
relocated to other facilities. Due to this relocation, the Company recorded impairment and accelerated depreciation
of $2.2 million for the value of equipment and real estate related to the Company’s Sumter, South Carolina property.
In the third and fourth quarters of 2010, the Company also recorded accelerated depreciation of $.5 million for
property, plant and equipment which is scheduled to be replaced in the first quarter of 2011.

38

Primarily due to the performance of the Company’s pension plan investments during 2009, the Company’s
expense recorded in S,D&A expenses related to the two Company-sponsored pension plans decreased by
$4.8 million from $9.7 million in 2009 to $4.9 million in 2010.

The Company suspended matching contributions to its 401(k) Savings Plan effective April 1, 2009. The
Company maintained the option to match its employees’ 401(k) Savings Plan contributions based on the financial
results for 2009. The Company subsequently decided to match the first 5% of its employees’ contributions
(consistent with the first quarter of 2009 matching contribution percentage) for the entire year of 2009. The
Company matched the first 3% of its employees’ contribution for 2010. The Company maintained the option to
increase the matching contributions an additional 2%, for a total of 5%, for the Company’s employees based on the
financial results for 2010. Based on the Company’s financial results, the Company decided to increase the matching
contributions for the additional 2% for the entire year of 2010. The additional 2% matching was paid as follows: the
first quarter paid in the second quarter, the second quarter paid in the third quarter, the third quarter paid in the fourth
quarter and the fourth quarter paid in the first quarter of 2011. The Company accrued $.7 million in the fourth
quarter for the payment in the first quarter of 2011. The total expense for this benefit was $8.7 million and
$8.6 million in 2010 and 2009, respectively.

Interest Expense

Interest expense, net decreased 6.0%, or $2.3 million in 2010 compared to 2009. The decrease in interest
expense, net in 2010 was primarily due to lower levels of borrowing. The Company’s overall weighted average
interest rate increased to 5.9% during 2010 from 5.8% in 2009. See the “Liquidity and Capital Resources —
Hedging Activities — Interest Rate Hedging” section of M,D&A for additional information.

Income Taxes

The Company’s effective tax rate, as calculated by dividing income tax expense by income before income
taxes, for 2010 and 2009 was 35.4% and 29.0%, respectively. The increase in the effective tax rate for 2010 resulted
primarily from a lower reduction in the reserve for uncertain tax positions in 2010 as compared to 2009 and the
elimination of the tax deduction associated with Medicare Part D subsidy as required by the Patient Protection and
Affordable Care Act enacted on March 23, 2010 and the Health Care and Education Reconciliation Act of 2010
enacted on March 30, 2010. During 2010, the Company recorded tax expense totaling $.5 million related to changes
made to the tax deductibility of Medicare Part D subsidies. The Company’s effective tax rate, as calculated by
dividing income tax expense by the difference of income before income taxes minus net income attributable to the
noncontrolling interest, for 2010 and 2009 was 37.5% and 30.3%, respectively.

In the first quarter of 2009, the Company reached an agreement with a taxing authority to settle prior tax
positions for which the Company had previously provided reserves due to uncertainty of resolution. As a result, the
Company reduced the liability for uncertain tax positions by $1.7 million. The net effect of the adjustment was a
decrease to income tax expense of approximately $1.7 million. In the third quarter of 2009, the Company reduced its
liability for uncertain tax positions by $5.4 million. The net effect of the adjustment was a decrease to income tax
expense of approximately $5.4 million. The reduction of the liability for uncertain tax positions was due mainly to
the lapse of the applicable statute of limitations. In the third quarter of 2010, the Company reduced its liability for
uncertain tax positions by $1.7 million. The net effect of the adjustment was a decrease to income tax expense of
approximately $1.7 million. The reduction of the liability for uncertain tax positions was due mainly to the lapse of
the applicable statute of limitations. See Note 14 to the consolidated financial statements for additional information.

The Company’s income tax assets and liabilities are subject to adjustment in future periods based on the
Company’s ongoing evaluations of such assets and liabilities and new information that becomes available to the
Company.

Noncontrolling Interest

The Company recorded net income attributable to the noncontrolling interest of $3.5 million in 2010 compared

to $2.4 million in 2009 primarily related to the portion of Piedmont owned by The Coca-Cola Company.

39

2009 Compared to 2008

The comparison of operating results for 2009 to the operating results for 2008 are affected by the impact of one
additional selling week in 2009 due to the Company’s fiscal year ending on the Sunday closest to December 31. The
estimated net sales, gross margin and S,D&A expenses for the additional selling week in 2009 of approximately
$18 million, $6 million and $4 million, respectively, are included in reported results for 2009.

A summary of key information concerning the Company’s financial results for 2009 compared to 2008

follows:

Fiscal Year

In thousands (except per share data)

2009

2008

Change

% Change

Net sales . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . .
S,D&A expenses . . . . . . . . . . . . . . . .
Interest expense, net. . . . . . . . . . . . . .
Income before taxes . . . . . . . . . . . . . .
Income tax provision . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . .
Net income attributable to the

noncontrolling interest . . . . . . . . . .

Net income attributable to Coca-Cola

Bottling Co. Consolidated . . . . . . . .

Basic net income per share:

Common Stock . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . .

Diluted net income per share:

Common Stock . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . .

$1,442,986

619,994(1)
525,491(2)
37,379
57,124
16,581(3)
40,543(1)(2)(3)

$1,463,615
615,206
555,728(4)
39,601
19,877
8,394
11,483(4)

$(20,629)
4,788
(30,237)
(2,222)
37,247
8,187
29,060

2,407

2,392

15

38,136(1)(2)(3)

9,091(4)

29,045

$
$

$
$

4.16
4.16

4.15
4.13

$
$

$
$

.99
.99

.99
.99

$
$

$
$

3.17
3.17

3.16
3.14

(1.4)
0.8
(5.4)
(5.6)
187.4
97.5
NM

0.6

NM

NM
NM

NM
NM

(1) Results in 2009 included a favorable mark-to-market adjustment of $10.5 million (pre-tax) or $6.4 million after
tax, related to the Company’s aluminum hedging program, which was reflected as a reduction in cost of sales.
(2) Results in 2009 included a favorable mark-to-market adjustment of $3.6 million (pre-tax), or $2.2 million after
tax, related to the Company’s fuel hedging program, which was reflected as a reduction in S,D&A expenses.

(3) Results in 2009 included a credit of $1.7 million related to the Company’s agreement with a taxing authority to
settle certain prior tax positions, which was reflected as a reduction to the income tax provision and a credit of
$5.4 million related to the reduction of the Company’s liability for uncertain tax positions mainly due to the
lapse of applicable statutes of limitations, which was reflected as a reduction to the income tax provisions.
(4) Results in 2008 included restructuring costs of $4.6 million (pre-tax), or $2.4 million after tax, related to the
Company’s plan to reorganize the structure of its operating units and support services and resulted in the
elimination of approximately 350 positions, which were reflected as an increase in S,D&A expenses; a charge
of $14.0 million (pre-tax), or $7.3 million after tax, to freeze the Company’s liability to the Central States
pension plan and to settle a strike by employees covered by this plan, while preserving the pension benefits
previously earned by these employees, which was reflected as an increase in S,D&A expenses; and a charge of
$2.0 million (pre-tax), or $1.0 million after tax, related to the Company’s 2009 fuel hedging program, which
was reflected as an increase in S,D&A expenses.

40

Net Sales

Net sales decreased $20.6 million, or 1.4%, to $1.44 billion in 2009 compared to $1.46 billion in 2008. The

decrease in net sales for 2009 compared to 2008 was a result of the following:

Amount
(In millions)
$(40.5)

14.7

4.6
4.5

(4.3)
(2.0)

2.4

Attributable to:

3.4% decrease in bottle/can volume primarily due to a volume decrease in all product
categories except energy products
1.0% increase in bottle/can sales price per unit primarily due to higher per unit prices in
all product categories except enhanced water products
6.7% increase in post-mix sales price per unit
3.6% increase in sales price per unit for sales to other Coca-Cola bottlers primarily due
to higher per unit prices in all product categories
6.0% decrease in post-mix volume
1.6% decrease in sales volume to other Coca-Cola bottlers primarily due to a decrease
in sparkling beverages
Other

$(20.6)

Total decrease in net sales

In 2009, the Company’s bottle/can sales to retail customers accounted for 84% of the Company’s total net
sales. Bottle/can net pricing is based on the invoice price charged to customers reduced by promotional allowances.
Bottle/can net pricing per unit is impacted by the price charged per package, the volume generated in each package
and the channels in which those packages are sold. The increase in the Company’s bottle/can net price per unit in
2009 compared to 2008 was primarily due to sales price increases in all product categories, except enhanced water
products, and increases in sales volume of energy products which have a higher sales price per unit, partially offset
by decreases in sales of higher price packages (primarily in the convenience store and cold drink channels) and a
lower sales price per unit for bottled water.

Product category sales volume in 2009 and 2008 as a percentage of total bottle/can sales volume and the

percentage change by product category were as follows:

Product Category

Bottle/Can Sales
Volume

2009

2008

Bottle/Can Sales Volume
% Decrease

Sparkling beverages (including energy products) . . . . . . . . .
Still beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

86.5% 84.6%
13.5% 15.4%

Total bottle/can volume . . . . . . . . . . . . . . . . . . . . . . . . . . . 100.0% 100.0%

(1.7)
(12.4)

(3.4)

The Company’s products are sold and distributed through various channels. These channels include selling
directly to retail stores and other outlets such as food markets, institutional accounts and vending machine outlets.
During 2009, approximately 69% of the Company’s bottle/can volume was sold for future consumption. The
remaining bottle/can volume of approximately 31% was sold for immediate consumption. The Company’s largest
customer, Wal-Mart Stores, Inc., accounted for approximately 19% of the Company’s total bottle/can volume
during 2009. The Company’s second largest customer, Food Lion, LLC, accounted for approximately 11% of the
Company’s total bottle/can volume in 2009. All of the Company’s beverage sales are to customers in the United
States.

The Company recorded delivery fees in net sales of $7.8 million in 2009 and $6.7 million in 2008. These fees

are used to offset a portion of the Company’s delivery and handling costs.

Cost of Sales

Cost of sales decreased 3.0%, or $25.4 million, to $823.0 million in 2009 compared to $848.4 million in 2008.

41

The decrease in cost of sales for 2009 compared to 2008 was principally attributable to the following:

Amount
(In millions)
$(23.4)

12.4

(10.8)
(2.9)
2.6
(1.9)

(2.8)
1.4

Attributable to:

3.4% decrease in bottle/can volume primarily due to a volume decrease in all product
categories except energy products
Increase in raw material costs such as concentrate and high fructose corn syrup,
partially offset by a decrease in purchased products
Decrease in cost due to the Company’s aluminum hedging program
6.0% decrease in post-mix volume
Increase in equity investment in a plastic bottle cooperative in 2008
1.6% decrease in sales volume to other Coca-Cola bottlers primarily due to a decrease
in sparkling beverages
Increase in marketing funding support received primarily from The Coca-Cola Company
Other

$(25.4)

Total decrease in cost of sales

The Company recorded an increase in its equity investment in a plastic bottle cooperative in the second quarter
of 2008 which resulted in a pre-tax credit of $2.6 million. This increase was made based on information received
from the cooperative during the quarter and reflected a higher share of the cooperative’s retained earnings compared
to the amount previously recorded by the Company. The Company classifies its equity in earnings of the cooperative
in cost of sales consistent with the classification of purchases from the cooperative.

The Company entered into an agreement with The Coca-Cola Company to test an incidence pricing model for
2008 for all sparkling beverage products for which the Company purchases concentrate from The Coca-Cola
Company. For 2009, the Company continued to utilize the incidence pricing model and did not purchase
concentrates at standard concentrate prices as was the practice in prior years.

Total marketing funding support from The Coca-Cola Company and other beverage companies, which
includes direct payments to the Company and payments to customers for marketing programs, was $54.6 million in
2009 compared to $51.8 million in 2008.

Gross Margin

Gross margin dollars increased .8%, or $4.8 million, to $620.0 million in 2009 compared to $615.2 million in

2008. Gross margin as a percentage of net sales increased to 43.0% in 2009 from 42.0% in 2008.

42

The increase in gross margin for 2009 compared to 2008 was primarily the result of the following:

Amount
(In millions)
$(17.1)

14.7

(12.4)

10.8
4.6
4.5

(2.6)
2.8
(1.4)
0.9

Attributable to:

3.4% decrease in bottle/can volume primarily due to a volume decrease in all product
categories except energy products
1.0% increase in bottle/can sales price per unit primarily due to higher per unit prices in
all product categories except enhanced water products
Increase in raw material costs such as concentrate and high fructose corn syrup,
partially offset by a decrease in purchased products
Increase in gross margin due to the Company’s aluminum hedging program
6.7% increase in post-mix sales price per unit
3.6% increase in sales price per unit for sales to other Coca-Cola bottlers primarily due
to higher per unit prices in all product categories
Increase in equity investment in a plastic bottle cooperative in 2008
Increase in marketing funding support received primarily from The Coca-Cola Company
6.0% decrease in post-mix volume
Other

$ 4.8

Total increase in gross margin

The increase in gross margin percentage was primarily due to higher sales prices per unit and a decrease in cost

of sales due to the Company’s aluminum hedging program partially offset by higher raw material costs.

S,D&A Expenses

S,D&A expenses decreased by $30.2 million, or 5.4%, to $525.5 million in 2009 from $555.7 million in 2008.

The decrease in S,D&A expenses for 2009 compared to 2008 was primarily due to the following:

Amount
(In millions)
$(14.3)

(14.0)

12.4
(8.8)

(8.0)

(4.6)
4.2

1.3
(1.1)
2.7

Attributable to:

Decrease in fuel and other energy costs related to the movement of finished goods from
sales distribution centers to customer locations
Charge in 2008 to freeze the Company’s liability to a multi-employer pension plan and
settle a strike by employees covered by this plan
Increase in employee benefit costs primarily due to higher pension plan costs
Decrease in employee salaries due to the Company’s plan in July 2008 to reorganize the
structure of its operating units and support services and the elimination of
approximately 350 positions
Decrease in depreciation expense due to the change in the useful lives of certain cold
drink dispensing equipment and lower levels of capital spending
Decrease in restructuring costs
Increase in bonuses and incentive expense accrual due to the Company’s financial
performance
Increase in bad debt expense
Decrease in property and casualty insurance
Other

$(30.2)

Total decrease in S,D&A expenses

Shipping and handling costs related to the movement of finished goods from manufacturing locations to sales
distribution centers are included in cost of sales. Shipping and handling costs related to the movement of finished
goods from sales distribution centers to customer locations are included in S,D&A expenses and totaled
$188.9 million and $201.6 million in 2009 and 2008, respectively.

43

On July 15, 2008, the Company initiated a plan to reorganize the structure of its operating units and support
services, which resulted in the elimination of approximately 350 positions, or approximately 5% of its workforce.
As a result of this plan, the Company incurred $4.6 million in restructuring expenses in 2008 for one-time
termination benefits. The plan was completed in 2008 and the majority of cash expenditures occurred in 2008.

The Company entered into a new agreement with a collective bargaining unit in the third quarter of 2008. The
collective bargaining unit represents approximately 270 employees, or approximately 4% of the Company’s total
workforce. The new agreement allowed the Company to freeze its liability to Central States, a multi-employer
pension fund, while preserving the pension benefits previously earned by the employees. As a result of the new
agreement, the Company recorded a charge of $13.6 million in 2008. The Company paid $3.0 million in 2008 to the
Southern States Savings and Retirement Plan (“Southern States”) under this agreement. The remaining $10.6 mil-
lion is the present value amount, using a discount rate of 7%, which will be paid under the agreement and has been
recorded in other liabilities. The Company will pay approximately $1 million annually over the next 20 years to
Central States. The Company will also make future contributions on behalf of these employees to the Southern
States, a multi-employer defined contribution plan. In addition, the Company incurred approximately $.4 million in
expense to settle a strike by union employees covered by this plan.

Primarily due to the performance of the Company’s pension plan investments during 2008, the Company’s
expense related to the two Company-sponsored pension plans increased from a $2.3 million credit in 2008 to an
expense of $11.2 million in 2009.

The Company suspended matching contributions to its 401(k) Savings Plan effective April 1, 2009. The
Company maintained the option to match its employees’ 401(k) Savings Plan contributions based on the financial
results for 2009. In the third quarter of 2009, the Company decided to match the first 5% of its employees’
contributions for the period of April 1, 2009 through August 31, 2009. In the fourth quarter of 2009, the Company
paid $3.6 million to the 401(k) Savings Plan for the five month period. In the fourth quarter of 2009, the Company
decided to match the first 5% of its employees’ contributions from September 1, 2009 to the end of the fiscal year.
The Company accrued $2.9 million in the fourth quarter for this payment.

Interest Expense

Interest expense, net decreased 5.6%, or $2.2 million in 2009 compared to 2008. The decrease in interest
expense, net in 2009 was primarily due to lower levels of borrowing. The Company’s overall weighted average
interest rate increased to 5.8% during 2009 from 5.7% in 2008. See the “Liquidity and Capital Resources —
Hedging Activities — Interest Rate Hedging” section of M,D&A for additional information.

Income Taxes

The Company’s effective income tax rate as calculated by dividing income tax expense by income before
income taxes for 2009 was 29.0% compared to 42.2% in 2008. The lower effective income tax rate for 2009 resulted
primarily from a decrease in the Company’s reserve for uncertain tax positions. The Company’s effective tax rate as
calculated by dividing income tax expense by the difference of income before income taxes minus net income
attributable to the noncontrolling interest was 30.3% for 2009 compared to 48.0% for 2008. See Note 14 of the
consolidated financial statements for additional information.

Noncontrolling Interest

The Company recorded net income attributable to the noncontrolling interest of $2.4 million in both 2009 and

2008 related to the portion of Piedmont owned by The Coca-Cola Company.

Financial Condition

Total assets increased to $1.31 billion at January 2, 2011 from $1.28 billion at January 3, 2010 primarily due to
increases in cash and cash equivalents and accounts receivable offset by decreases in property, plant and equipment,
net, leased property under capital leases, net and in prepaid expenses and other current assets. Property, plant and

44

equipment, net decreased primarily due to lower levels of capital spending over the past several years. Leased
property under capital leases, net decreased due to the amortization expense.

Net working capital, defined as current assets less current liabilities, increased by $19.7 million to $88.0 mil-

lion at January 2, 2011 from $68.3 million at January 3, 2010.

Significant changes in net working capital from January 3, 2010 to January 2, 2011 were as follows:

(cid:129) An increase in cash and cash equivalents of $28.1 million primarily due to funds generated from operations.

(cid:129) A decrease in prepaid expenses and other current assets of $9.3 million primarily due to transactions related

to the Company’s hedging programs.

(cid:129) An increase in accounts receivable from and a decrease in accounts payable to The Coca-Cola Company of

$8.0 million and $2.8 million, respectively, primarily due to the timing of payments.

(cid:129) An increase in other accrued liabilities of $7.5 million primarily due to an increase in accrued marketing

cost.

(cid:129) An increase in accounts payable, trade of $5.1 million primarily due to the timing of payments.

Debt and capital lease obligations were $582.3 million as of January 2, 2011 compared to $601.0 million as of
January 3, 2010. Debt and capital lease obligations as of January 2, 2011 and January 3, 2010 included $59.2 million
and $63.1 million, respectively, of capital lease obligations related primarily to Company facilities.

Contributions to the Company’s pension plans were $9.5 million and $10.1 million in 2010 and 2009,
respectively. The Company anticipates that contributions to the principal Company-sponsored pension plan in 2011
will be in the range of $7 million to $10 million.

Liquidity and Capital Resources

Capital Resources

The Company’s sources of capital include cash flows from operations, available credit facilities and the
issuance of debt and equity securities. Management believes the Company has sufficient financial resources
available to finance its business plan, meet its working capital requirements and maintain an appropriate level of
capital spending. The amount and frequency of future dividends will be determined by the Company’s Board of
Directors in light of the earnings and financial condition of the Company at such time, and no assurance can be given
that dividends will be declared or paid in the future.

As of January 2, 2011, the Company had all $200 million available under its $200 million facility to meet its
cash requirements. The $200 million facility contains two financial covenants: a fixed charges coverage ratio and a
debt to operating cash flow ratio, each as defined in the credit agreement. The fixed charges coverage ratio requires
the Company to maintain a consolidated cash flow to fixed charges ratio of 1.5 to 1 or higher. The operating cash
flow ratio requires the Company to maintain a debt to operating cash flow ratio of 6.0 to 1 or lower. The Company is
currently in compliance with these covenants and has been throughout 2010.

In April 2009, the Company issued $110 million of unsecured 7% Senior Notes due 2019.

The Company had debt maturities of $119.3 million in May 2009 and $57.4 million in July 2009. On May 1,
2009, the Company used the proceeds from the $110 million 7% Senior Notes due 2019 plus cash on hand to repay
the debt maturity of $119.3 million. The Company used cash flow generated from operations and $55.0 million in
borrowings under its $200 million facility to repay the $57.4 million debt maturity on July 1, 2009. The Company
currently believes that all of the banks participating in the Company’s $200 million facility have the ability to and
will meet any funding requests from the Company.

The Company has obtained the majority of its long-term financing, other than capital leases, from public
markets. As of January 2, 2011, $523.1 million of the Company’s total outstanding balance of debt and capital lease
obligations of $582.3 million was financed through publicly offered debt. The Company had capital lease
obligations of $59.2 million as of January 2, 2011. There were no amounts outstanding on the $200 million

45

facility or the Company’s uncommitted line of credit as of January 2, 2011. The Company’s $200 million facility
matures in March 2012. The Company intends to negotiate a new revolving credit facility during 2011 to provide
ongoing liquidity to the Company.

Cash Sources and Uses

The primary sources of cash for the Company has been cash provided by operating activities, investing
activities and financing activities. The primary uses of cash have been for capital expenditures, the payment of debt
and capital lease obligations, dividend payments, income tax payments and pension payments.

A summary of cash activity for 2010 and 2009 follows:

In millions

Fiscal Year

2010

2009

Cash sources
Cash provided by operating activities (excluding income tax and pension

payments) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from insurance on flood damage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from $200 million facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the reduction of restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the sale of property, plant and equipment . . . . . . . . . . . . . . . . . . .

$103.4
$116.0
—
7.1
15.0
—
— 108.1
—
1.0
8.3
1.8

Total cash sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$125.9

$234.8

Cash uses
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment on $200 million facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt issuance costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of current maturities on long-term debt . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 46.2
$ 43.3
—
4.5
15.0
—
—
1.0
9.5
10.1
3.3
3.8
— 176.7
13.8
9.2
.5

14.1
9.2
—

Total cash uses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 97.8

$262.4

Increase (decrease) in cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 28.1

$ (27.6)

Based on current projections, which include a number of assumptions such as the Company’s pre-tax earnings,
the Company anticipates its cash requirements for income taxes will be between $15 million and $20 million in
2011.

Investing Activities

Additions to property, plant and equipment during 2010 were $58.1 million of which $10.4 million were
accrued in accounts payable, trade as unpaid and $1.5 million was a trade allowance on manufacturing equipment.
This compared to $55.0 million in additions to property, plant and equipment during 2009 of which $11.6 million
were accrued in accounts payable, trade as unpaid. Capital expenditures during 2010 were funded with cash flows
from operations. The Company anticipates that additions to property, plant and equipment in 2011 will be in the
range of $60 million to $70 million. Leasing is used for certain capital additions when considered cost effective
relative to other sources of capital. The Company currently leases its corporate headquarters, two production
facilities and several sales distribution facilities and administrative facilities.

46

Financing Activities

On March 8, 2007, the Company entered into a $200 million facility. The $200 million facility matures in
March 2012 and includes an option to extend the term for an additional year at the discretion of the participating
banks. The $200 million facility bears interest at a floating base rate or a floating rate of LIBOR plus an interest rate
spread of .35%, dependent on the length of the term of the interest period. In addition, the Company must pay an
annual facility fee of .10% of the lenders’ aggregate commitments under the facility. Both the interest rate spread
and the facility fee are determined from a commonly-used pricing grid based on the Company’s long-term senior
unsecured debt rating. The $200 million facility contains two financial covenants: a fixed charges coverage ratio
and a debt to operating cash flow ratio, each as defined in the credit agreement. The fixed charges coverage ratio
requires the Company to maintain a consolidated cash flow to fixed charges ratio of 1.5 to 1 or higher. The operating
cash flow ratio requires the Company to maintain a debt to operating cash flow ratio of 6.0 to 1 or lower. On
August 25, 2008, the Company entered into an amendment to the $200 million facility. The amendment clarified
that charges incurred by the Company resulting from the Company’s withdrawal from Central States would be
excluded from the calculations of the financial covenants to the extent they were incurred on or before March 31,
2009 and did not exceed $15 million. See Note 17 of the consolidated financial statements for additional details on
the withdrawal from Central States. The Company is currently in compliance with these covenants as amended by
the amendment to the $200 million facility. These covenants do not currently, and the Company does not anticipate
they will restrict its liquidity or capital resources. On July 1, 2009 the Company borrowed $55 million under the
$200 million facility and used the proceeds, along with $2.4 million of cash on hand, to repay at maturity the
Company’s $57.4 million outstanding 7.2% Debentures due 2009. On January 2, 2011, the Company had no
outstanding borrowings on the $200 million facility. On January 3, 2010, the Company had $15.0 million
outstanding under the $200 million facility. The Company’s $200 million facility matures in March 2012. The
Company intends to negotiate a new revolving credit facility during 2011 to provide ongoing liquidity to the
Company.

In April 2009, the Company issued $110 million of 7% Senior Notes due 2019. The proceeds plus cash on hand

were used on May 1, 2009 to repay at maturity the $119.3 million outstanding 6.375% Debentures due 2009.

On February 10, 2010, the Company entered into an agreement for an uncommitted line of credit. Under this
agreement, the Company may borrow up to a total of $20 million for periods of 7 days, 30 days, 60 days or 90 days at
the discretion at the participating bank. On January 2, 2011, the Company had no amount outstanding under the
uncommitted line of credit.

The Company filed a $300 million shelf registration for debt and equity securities in November 2008. The
Company currently has $190 million available for use under this shelf registration which, subject to the Company’s
ability to consummate a transaction on acceptable terms, could be used for long-term financing or refinancing of
debt maturities.

All of the outstanding debt has been issued by the Company with none having been issued by any of the
Company’s subsidiaries. There are no guarantees of the Company’s debt. The Company or its subsidiaries have
entered into four capital leases.

At January 2, 2011, the Company’s credit ratings were as follows:

Long-Term Debt

Standard & Poor’s. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Moody’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

BBB
Baa2

The Company’s credit ratings are reviewed periodically by the respective rating agencies. Changes in the
Company’s operating results or financial position could result in changes in the Company’s credit ratings. Lower
credit ratings could result in higher borrowing costs for the Company or reduced access to capital markets, which
could have a material impact on the Company’s financial position or results of operations. There were no changes in
these credit ratings from the prior year and the credit ratings are currently stable.

The Company’s public debt is not subject to financial covenants but does limit the incurrence of certain liens

and encumbrances as well as indebtedness by the Company’s subsidiaries in excess of certain amounts.

47

Off-Balance Sheet Arrangements

The Company is a member of two manufacturing cooperatives and has guaranteed $29.0 million of debt and
related lease obligations for these entities as of January 2, 2011. In addition, the Company has an equity ownership
in each of the entities. The members of both cooperatives consist solely of Coca-Cola bottlers. The Company does
not anticipate either of these cooperatives will fail to fulfill their commitments. The Company further believes each
of these cooperatives has sufficient assets, including production equipment, facilities and working capital, and the
ability to adjust selling prices of their products to adequately mitigate the risk of material loss from the Company’s
guarantees. As of January 2, 2011, the Company’s maximum exposure, if the entities borrowed up to their
borrowing capacity, would have been $71.8 million including the Company’s equity interest. See Note 13 and
Note 18 of the consolidated financial statements for additional information about these entities.

Aggregate Contractual Obligations

The following table summarizes the Company’s contractual obligations and commercial commitments as of

January 2, 2011:

Payments Due by Period

In thousands

Total

2011

2012-2013

2014-2015

2016 and
Thereafter

Contractual obligations:

Total debt, net of interest . . . . . . . $ 523,063
Capital lease obligations, net of

interest . . . . . . . . . . . . . . . . . .

59,261

$

— $150,000

$100,000

$273,063

3,866

8,494

10,104

36,797

Estimated interest on debt and

capital lease obligations(1) . . . .
Purchase obligations(2) . . . . . . . .
Other long-term liabilities(3) . . . .
Operating leases . . . . . . . . . . . . .
Long-term contractual

arrangements(4) . . . . . . . . . . . .
Postretirement obligations . . . . . .
Purchase orders(5) . . . . . . . . . . . .

171,506
313,103
113,606
26,646

21,039
55,311
32,495

33,042
91,640
10,270
3,889

6,995
2,802
32,495

56,980
183,280
18,125
6,179

10,565
5,981
—

44,668
38,183
12,519
5,244

2,192
6,561
—

36,816
—
72,692
11,334

1,287
39,967
—

Total contractual obligations . . . . . . $1,316,030

$184,999

$439,604

$219,471

$471,956

(1) Includes interest payments based on contractual terms and current interest rates for variable rate debt.

(2) Represents an estimate of the Company’s obligation to purchase 17.5 million cases of finished product on an

annual basis through May 2014 from South Atlantic Canners, a manufacturing cooperative.

(3) Includes obligations under executive benefit plans, the liability to exit from a multi-employer pension plan and

other long-term liabilities.

(4) Includes contractual arrangements with certain prestige properties, athletic venues and other locations, and

other long-term marketing commitments.

(5) Purchase orders include commitments in which a written purchase order has been issued to a vendor, but the

goods have not been received or the services performed.

The Company has $4.8 million of uncertain tax positions, including accrued interest, as of January 2, 2011
(excluded from other long-term liabilities in the table above because the Company is uncertain if or when such
amounts will be recognized) of which $2.5 million would affect the Company’s effective tax rate if recognized.
While it is expected that the amount of uncertain tax positions may change in the next 12 months, the Company does
not expect such change would have a significant impact on the consolidated financial statements. See Note 14 of the
consolidated financial statements for additional information.

The Company is a member of Southeastern Container, a plastic bottle manufacturing cooperative, from which
the Company is obligated to purchase at least 80% of its requirements of plastic bottles for certain designated

48

territories. This obligation is not included in the Company’s table of contractual obligations and commercial
commitments since there are no minimum purchase requirements.

As of January 2, 2011, the Company has $23.1 million of standby letters of credit, primarily related to its
property and casualty insurance programs. See Note 13 of the consolidated financial statements for additional
information related to commercial commitments, guarantees, legal and tax matters.

The Company contributed $9.5 million to its Company-sponsored pension plans in 2010. The Company
anticipates that it will be required to make contributions to its two Company-sponsored pension plans in 2011.
Based on information currently available, the Company estimates cash contributions in 2011 will be in the range of
$7 million to $10 million. Postretirement medical care payments are expected to be approximately $2.8 million in
2011. See Note 17 to the consolidated financial statements for additional information related to pension and
postretirement obligations.

Hedging Activities

Interest Rate Hedging

The Company periodically uses interest rate hedging products to mitigate risk from interest rate fluctuations.
The Company has historically altered its fixed/floating rate mix based upon anticipated cash flows from operations
relative to the Company’s debt level and the potential impact of changes in interest rates on the Company’s overall
financial condition. Sensitivity analyses are performed to review the impact on the Company’s financial position
and coverage of various interest rate movements. The Company does not use derivative financial instruments for
trading purposes nor does it use leveraged financial instruments.

In September 2008, the Company terminated six interest rate swap agreements with a notional amount of
$225 million it had outstanding. The Company received $6.2 million in cash proceeds including $1.1 million for
previously accrued interest receivable. After accounting for the previously accrued interest receivable, the
Company will amortize a gain of $5.1 million over the remaining term of the underlying debt. The Company
has no interest rate swap agreements outstanding as of January 2, 2011.

Interest expense was reduced by $1.2 million, $2.1 million and $2.2 million, respectively, due to amortization of the
deferred gains on previously terminated interest rate swap agreements and forward interest rate agreements during 2010,
2009 and 2008, respectively. Interest expense will be reduced by the amortization of these deferred gains in 2011 through
2015 as follows: $1.2 million, $1.1 million, $.5 million, $.6 million and $.1 million, respectively.

The weighted average interest rate of the Company’s debt and capital lease obligations was 5.8% as of
January 2, 2011 compared to 5.6% as of January 3, 2010. The Company’s overall weighted average interest rate on
its debt and capital lease obligations, increased to 5.9% in 2010 from 5.8% in 2009. None of the Company’s debt and
capital lease obligations of $582.3 million as of January 2, 2011 was maintained on a floating rate basis or was
subject to changes in short-term interest rates.

Fuel Hedging

The Company uses derivative instruments to hedge the majority of the Company’s vehicle fuel purchases.
These derivative instruments related to diesel fuel and unleaded gasoline used in the Company’s delivery fleet and
other vehicles. The Company used derivative instruments to hedge essentially all of the Company’s projected diesel
fuel purchases for 2009 and 2010. The Company pays a fee for these instruments which is amortized over the
corresponding period of the instrument. The Company accounts for its fuel hedges on a mark-to-market basis with
any expense or income reflected as an adjustment of fuel costs.

The Company uses several different financial institutions for commodity derivative instruments to minimize
the concentration of credit risk. The Company has master agreements with the counterparties to its derivative
financial agreements that provide for net settlement of derivative transactions.

In October 2008, the Company entered into derivative instruments to hedge essentially all of its projected
diesel fuel purchases for 2009 establishing an upper and lower limit on the Company’s price of diesel fuel. During

49

the fourth quarter of 2008, the Company recorded a pre-tax mark-to-market loss of $2.0 million related to these
2009 contracts.

In February 2009, the Company entered into derivative instruments to hedge essentially all of its projected

diesel purchases for 2010 establishing an upper limit to the Company’s price of diesel fuel.

The net impact of the fuel hedges was to increase fuel costs by $1.7 million in 2010, decrease fuel costs by

$2.4 million in 2009 and increase fuel costs by $.8 million in 2008.

In February 2011, the Company entered into derivative instruments to hedge all of its projected diesel fuel and
unleaded gasoline purchases for the second, third and fourth quarters of 2011 establishing an upper limit on the
Company’s price of diesel fuel and unleaded gasoline.

Aluminum Hedging

At the end of the first quarter of 2009, the Company entered into derivative instruments to hedge approximately
75% of the Company’s projected 2010 aluminum purchase requirements. The Company pays a fee for these instruments
which is amortized over the corresponding period of the instruments. The Company accounts for its aluminum hedges on
a mark-to-market basis with any expense or income being reflected as an adjustment to cost of sales.

During the second quarter of 2009, the Company entered into derivative agreements to hedge approximately

75% of the Company’s projected 2011 aluminum purchase requirements.

The net impact of the Company’s aluminum hedging program was to increase cost of sales by $2.6 million in

2010 and decrease cost of sales by $10.8 million in 2009.

CAUTIONARY INFORMATION REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K, as well as information included in future filings by the Company with the
Securities and Exchange Commission and information contained in written material, press releases and oral
statements issued by or on behalf of the Company, contains, or may contain, forward-looking management
comments and other statements that reflect management’s current outlook for future periods. These statements
include, among others, statements relating to:

(cid:129) the Company’s belief that the covenants on its $200 million facility will not restrict its liquidity or capital

resources;

(cid:129) the Company’s belief that other parties to certain contractual arrangements will perform their obligations;

(cid:129) potential marketing funding support from The Coca-Cola Company and other beverage companies;

(cid:129) the Company’s belief that the risk of loss with respect to funds deposited with banks is minimal;

(cid:129) the Company’s belief that disposition of certain claims and legal proceedings will not have a material
adverse effect on its financial condition, cash flows or results of operations and that no material amount of
loss in excess of recorded amounts is reasonably possible;

(cid:129) management’s belief that the Company has adequately provided for any ultimate amounts that are likely to

result from tax audits;

(cid:129) management’s belief that the Company has sufficient resources available to finance its business plan, meet

its working capital requirements and maintain an appropriate level of capital spending;

(cid:129) the Company’s belief that the cooperatives whose debt and lease obligations the Company guarantees have
sufficient assets and the ability to adjust selling prices of their products to adequately mitigate the risk of
material loss and that the cooperatives will perform their obligations under their debt and lease agreements;

(cid:129) the Company’s ability to issue $190 million of securities under acceptable terms under its shelf registration

statement;

(cid:129) the Company’s belief that certain franchise rights are perpetual or will be renewed upon expiration;

50

(cid:129) the Company’s key priorities which are revenue management, product innovation and beverage portfolio

expansion, distribution cost management and productivity;

(cid:129) the Company’s expectation that new product introductions, packaging changes and sales promotions will

continue to require substantial expenditures;

(cid:129) the Company’s belief that there is substantial and effective competition in each of the exclusive geographic
territories in the United States in which it operates for the purposes of the United States Soft Drink Interbrand
Competition Act;

(cid:129) the Company’s belief that it may market and sell nationally certain products it has developed and owns;

(cid:129) the Company’s belief that cash requirements for income taxes will be in the range of $15 million to

$20 million in 2011;

(cid:129) the Company’s anticipation that pension expense related to the two Company-sponsored pension plans is

estimated to be approximately $3 million in 2011;

(cid:129) the Company’s belief that cash contributions in 2011 to its two Company-sponsored pension plans will be in

the range of $7 million to $10 million;

(cid:129) the Company’s belief that postretirement benefit payments are expected to be approximately $2.8 million in 2011;

(cid:129) the Company’s expectation that additions to property, plant and equipment in 2011 will be in the range of

$60 million to $70 million;

(cid:129) the Company’s belief that compliance with environmental laws will not have a material adverse effect on its

capital expenditures, earnings or competitive position;

(cid:129) the Company’s belief that the majority of its deferred tax assets will be realized;

(cid:129) the Company’s intention to renew substantially all the Allied Beverage Agreements and Still Beverage

Agreements as they expire;

(cid:129) the Company’s beliefs and estimates regarding the impact of the adoption of certain new accounting

pronouncements;

(cid:129) the Company’s expectations that raw materials will rise significantly in 2011;

(cid:129) the Company’s belief that innovation of new brands and packages will continue to be critical to the

Company’s overall revenue;

(cid:129) the Company’s beliefs that the growth prospects of Company-owned or exclusive licensed brands appear

promising and the cost of developing, marketing and distributing these brands may be significant;

(cid:129) the Company’s expectation that uncertain tax positions may change over the next 12 months but will not

have a significant impact on the consolidated financial statements;

(cid:129) the Company’s belief that all of the banks participating in the Company’s $200 million facility have the

ability to and will meet any funding requests from the Company;

(cid:129) the Company’s intention to negotiate a new revolving credit facility during 2011;

(cid:129) the Company’s belief that it is competitive in its territories with respect to the principal methods of

competition in the nonalcoholic beverage industry;

(cid:129) the Company’s expectations that it will not incur any additional significant expenses related to the Nashville

area flood; and

(cid:129) the Company’s estimate that a 10% increase in the market price of certain commodities over the current
market prices would cumulatively increase costs during the next 12 months by approximately $23 million
assuming no change in volume.

These statements and expectations are based on currently available competitive, financial and economic data
along with the Company’s operating plans, and are subject to future events and uncertainties that could cause
anticipated events not to occur or actual results to differ materially from historical or anticipated results. Factors that
could impact those differences or adversely affect future periods include, but are not limited to, the factors set forth
under Item 1A. — Risk Factors.

51

Caution should be taken not to place undue reliance on the Company’s forward-looking statements, which
reflect the expectations of management of the Company only as of the time such statements are made. The
Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result
of new information, future events or otherwise.

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

The Company is exposed to certain market risks that arise in the ordinary course of business. The Company
may enter into derivative financial instrument transactions to manage or reduce market risk. The Company does not
enter into derivative financial instrument transactions for trading purposes. A discussion of the Company’s primary
market risk exposure and interest rate risk is presented below.

Debt and Derivative Financial Instruments

The Company is subject to interest rate risk on its fixed and floating rate debt. The Company periodically uses
interest rate hedging products to modify risk from interest rate fluctuations. The Company has historically altered its
fixed/floating rate mix based upon anticipated cash flows from operations relative to the Company’s overall financial
condition. Sensitivity analyses are performed to review the impact on the Company’s financial position and coverage of
various interest rate movements. The counterparties to these interest rate hedging arrangements were major financial
institutions with which the Company also has other financial relationships. The Company did not have any interest rate
hedging products as of January 2, 2011. The Company generally maintains between 40% and 60% of total borrowings at
variable interest rates after taking into account all of the interest rate hedging activities. While this is the target range for
the percentage of total borrowings at variable interest rates, the financial position of the Company and market conditions
may result in strategies outside of this range at certain points in time. None of the Company’s debt and capital lease
obligations of $582.3 million as of January 2, 2011 were subject to changes in short-term interest rates.

Raw Material and Commodity Prices

The Company is also subject to commodity price risk arising from price movements for certain commodities
included as part of its raw materials. The Company manages this commodity price risk in some cases by entering
into contracts with adjustable prices. The Company has not historically used derivative commodity instruments in
the management of this risk. The Company estimates that a 10% increase in the market prices of these commodities
over the current market prices would cumulatively increase costs during the next 12 months by approximately
$23 million assuming no change in volume.

The Company entered into derivative instruments to hedge essentially all of the Company’s projected diesel fuel
purchases for 2009 and 2010. These derivative instruments relate to diesel fuel used in the Company’s delivery fleet. In
February 2011, the Company entered into derivative instruments to hedge all of the Company’s projected diesel fuel and
unleaded gasoline purchases for the second, third and fourth quarters of 2011. The Company pays a fee for these
instruments which is amortized over the corresponding period of the instrument. The Company currently accounts for its
fuel hedges on a mark-to-market basis with any expense or income reflected as an adjustment of fuel costs.

At the end of the first quarter of 2009, the Company entered into derivative instruments to hedge approximately
75% of its projected 2010 aluminum purchase requirements. During the second quarter of 2009, the Company
entered into derivative agreements to hedge approximately 75% of the Company’s projected 2011 aluminum
purchase requirements. The Company pays a fee for these instruments which is amortized over the corresponding
period of the instruments. The Company accounts for its aluminum hedges on a mark-to-market basis with any
expense or income being reflected as an adjustment to cost of sales.

Effect of Changing Prices

The principal effect of inflation on the Company’s operating results is to increase costs. The Company may
raise selling prices to offset these cost increases; however, the resulting impact on retail prices may reduce volumes
purchased by consumers.

52

Item 8. Financial Statements and Supplementary Data

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED STATEMENTS OF OPERATIONS

In thousands (except per share data)

2010

Fiscal Year
2009

2008

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,514,599
873,783

$1,442,986
822,992

$1,463,615
848,409

Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, delivery and administrative expenses. . . . . . . . . . . . . . . . . .

640,816
544,498

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Net income attributable to the noncontrolling interest . . .

96,318
35,127

61,191
21,649

39,542
3,485

619,994
525,491

94,503
37,379

57,124
16,581

40,543
2,407

615,206
555,728

59,478
39,601

19,877
8,394

11,483
2,392

Net income attributable to Coca-Cola Bottling Co. Consolidated . . .

$

36,057

$

38,136

$

9,091

Basic net income per share based on net income attributable to

Coca-Cola Bottling Co. Consolidated:
Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

3.93

$

4.16

$

.99

Weighted average number of Common Stock shares

outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7,141

7,072

6,644

Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

3.93

$

4.16

$

.99

Weighted average number of Class B Common Stock shares

outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,040

2,092

2,500

Diluted net income per share based on net income attributable

to Coca-Cola Bottling Co. Consolidated:
Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

3.91

$

4.15

$

.99

Weighted average number of Common Stock shares

outstanding — assuming dilution . . . . . . . . . . . . . . . . . . . . . . .

9,221

9,197

9,160

Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

3.90

$

4.13

$

.99

Weighted average number of Class B Common Stock shares

outstanding — assuming dilution . . . . . . . . . . . . . . . . . . . . . . .

2,080

2,125

2,516

See Accompanying Notes to Consolidated Financial Statements.

53

Jan. 2,
2011

Jan. 3,
2010

45,872
3,500

$

17,770
4,500

96,787
12,081
15,829
64,870
25,760

92,727
4,109
17,005
59,122
35,016

230,249

326,701
51,548
46,508
520,672
102,049
5,350

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED BALANCE SHEETS

In thousands (except share data)

ASSETS

Current assets:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, trade, less allowance for doubtful accounts

of $1,300 and $2,187, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable from The Coca-Cola Company . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

264,699

Property, plant and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leased property under capital leases, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Franchise rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other identifiable intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

322,143
46,856
46,332
520,672
102,049
4,871

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,307,622

$1,283,077

See Accompanying Notes to Consolidated Financial Statements.

54

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED BALANCE SHEETS

LIABILITIES AND EQUITY

Current liabilities:
Current portion of obligations under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . $
Accounts payable, trade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable to The Coca-Cola Company . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest payable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension and postretirement benefit obligations . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Obligations under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and Contingencies (Note 13)
Equity:
Convertible Preferred Stock, $100.00 par value:

Authorized-50,000 shares; Issued-None

Nonconvertible Preferred Stock, $100.00 par value:

Authorized-50,000 shares; Issued-None

Preferred Stock, $.01 par value:

Authorized-20,000,000 shares; Issued-None

Common Stock, $1.00 par value:

Jan. 2,
2011

Jan. 3,
2010

3,866
41,878
25,058
69,471
30,944
5,523

176,740
143,962
114,163
109,882
55,395
523,063

$

3,846
36,794
27,880
61,978
25,963
5,521

161,982
158,548
89,306
106,968
59,261
537,917

1,123,205

1,113,982

Authorized-30,000,000 shares; Issued-10,203,821 and 10,203,821 shares,

respectively. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,204

10,204

Class B Common Stock, $1.00 par value:

Authorized-10,000,000 shares; Issued-2,672,316 and 2,649,996 shares,

respectively. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,671

2,649

Class C Common Stock, $1.00 par value:

Authorized-20,000,000 shares; Issued-None

Capital in excess of par value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less-Treasury stock, at cost:

Common Stock-3,062,374 shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock-628,114 shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total equity of Coca-Cola Bottling Co. Consolidated . . . . . . . . . . . . . . . . . . .
Noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

104,835
134,872
(63,433)

189,149

60,845
409

127,895
56,522

184,417

103,464
107,995
(46,767)

177,545

60,845
409

116,291
52,804

169,095

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,307,622

$1,283,077

See Accompanying Notes to Consolidated Financial Statements.

55

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED STATEMENTS OF CASH FLOWS

In thousands

2010

Fiscal Year
2009

2008

Cash Flows from Operating Activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 39,542
Adjustments to reconcile net income to net cash provided by operating

$ 40,543

$ 11,483

activities:
Depreciation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on sale of property, plant and equipment . . . . . . . . . . . . . . . . . . . . .
Impairment/accelerated depreciation of property, plant and equipment . . .
Net gain on property, plant and equipment damaged in flood . . . . . . . . . .
Provision for liabilities to exit multi-employer pension plan . . . . . . . . . . .
Amortization of debt costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred gains related to terminated interest rate

agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance proceeds received for flood damage. . . . . . . . . . . . . . . . . . . . .
Increase in current assets less current liabilities . . . . . . . . . . . . . . . . . . . .
(Increase) decrease in other noncurrent assets . . . . . . . . . . . . . . . . . . . . .
Increase in other noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash Flows from Investing Activities
Additions to property, plant and equipment. . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the sale of property, plant and equipment . . . . . . . . . . . . . . .
Insurance proceeds received for property, plant and equipment damaged in

58,672
489
(4,906)
1,195
3,665
(892)
—
2,330
2,223

(1,211)
5,682
(9,709)
(1,726)
2,788
(15)
58,585
98,127

60,455
560
7,633
1,271
353
—
—
2,303
2,161

(2,071)
—
(27,412)
(13,700)
7,409
(2)
38,960
79,503

66,960
701
559
159
612
—
14,012
2,449
1,130

(2,160)
—
(1,923)
627
2,200
(180)
85,146
96,629

(46,169)
1,795

(43,339)
8,282

(47,866)
4,231

—
—
—
—
(4,500)
(39,557)

1,418
(32)
—
—
1,000
(41,988)

flood . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in subsidiary net of assets acquired . . . . . . . . . . . . . . . . . . . . . .
Investment in a plastic bottle manufacturing cooperative . . . . . . . . . . . . . . .
Investment in distribution agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash Flows from Financing Activities
108,160
. . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of long-term debt
15,000
Borrowing (payment) under revolving credit facility . . . . . . . . . . . . . . . . . .
— (176,693)
Payment of current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . .
—
—
Proceeds (payment) of lines of credit, net . . . . . . . . . . . . . . . . . . . . . . . . . .
(9,162)
(9,180)
Cash dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(98)
77
Excess tax (benefit) expense from stock-based compensation. . . . . . . . . . . .
(3,263)
(3,846)
Principal payments on capital lease obligations . . . . . . . . . . . . . . . . . . . . . .
—
—
Proceeds from termination of interest rate swap agreements . . . . . . . . . . . .
(340)
—
Payments for the termination of interest rate lock agreements . . . . . . . . . . .
(1,042)
—
Debt issuance costs paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(145)
(88)
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(67,583)
(28,037)
Net cash used in financing activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net increase (decrease) in cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(27,637)
28,102
Cash at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
45,407
17,770
Cash at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 45,872
$ 17,770

—
(15,000)

—
—
(968)
(2,309)
—
(46,912)

—
—
—
(7,400)
(9,144)
3
(2,602)
5,142
—
—
(180)
(14,181)
35,536
9,871
$ 45,407

Significant non-cash investing and financing activities

Issuance of Class B Common Stock in connection with stock award . . . . $ 1,316
—
Capital lease obligations incurred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1,130
660

$ 1,171
—

See Accompanying Notes to Consolidated Financial Statements.

56

COCA-COLA BOTTLING CO. CONSOLIDATED

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

In thousands

Common
Stock

Class B
Common
Stock

Capital in
Excess of
Par Value

Retained
Earnings

Accumulated
Other
Comprehensive
Loss

Treasury
Stock

Total
Equity
of
CCBCC

Noncontrolling
Interest

Total
Equity

Balance on Dec. 30, 2007 . . . . . . . . . . . . $ 9,706 $3,107 $102,469 $ 79,227

$(12,751) $(61,254) $120,504

$48,005

$168,509

Comprehensive income:
Net income . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustments,

net of tax . . . . . . . . . . . . . . . . . . . . .

Pension and postretirement benefit

adjustments, net of tax . . . . . . . . . . . .

Total comprehensive income . . . . . . . . .
Adjustment to change measurement date

for pension and postretirement benefits,
net of tax . . . . . . . . . . . . . . . . . . . . .

Cash dividends paid

Common ($1 per share) . . . . . . . . . . .
Class B Common ($1 per share) . . . . . .

Issuance of 20,000 shares of Class B

Common Stock . . . . . . . . . . . . . . . . .
Stock compensation expense . . . . . . . . . .

9,091

9,091

2,392

11,483

(9)

(9)

(9)

(44,999)

(44,999)

(44,999)

(35,917)

2,392

(33,525)

(153)

(114)

(6,644)
(2,500)

20

(20)
1,133

(267)

(6,644)
(2,500)

—
1,133

(267)

(6,644)
(2,500)

—
1,133

Balance on Dec. 28, 2008 . . . . . . . . . . . . $ 9,706 $3,127 $103,582 $ 79,021

$(57,873) $(61,254) $ 76,309

$50,397

$126,706

Comprehensive income:
Net income . . . . . . . . . . . . . . . . . . . . .
Ownership share of Southeastern OCI . . . .
Foreign currency translation adjustments,

net of tax . . . . . . . . . . . . . . . . . . . . .

Pension and postretirement benefit

adjustments, net of tax . . . . . . . . . . . .

Total comprehensive income . . . . . . . . .
Cash dividends paid

Common ($1 per share) . . . . . . . . . . .
Class B Common ($1 per share) . . . . . .

Issuance of 20,000 shares of Class B

Common Stock . . . . . . . . . . . . . . . . .
Stock compensation adjustment . . . . . . . .
Conversion of Class B Common Stock into
Common Stock . . . . . . . . . . . . . . . . .

(49)

(1)

11,156

38,136

(7,017)
(2,145)

2,407

2,407

38,136
(49)

(1)

11,156

49,242

(7,017)
(2,145)

—
(98)

—

40,543
(49)

(1)

11,156

51,649

(7,017)
(2,145)

—
(98)

—

20

(20)
(98)

498

(498)

Balance on Jan. 3, 2010 . . . . . . . . . . . . . $10,204 $2,649 $103,464 $107,995

$(46,767) $(61,254) $116,291

$52,804

$169,095

Comprehensive income:
Net income . . . . . . . . . . . . . . . . . . . . .
Ownership share of Southeastern OCI . . . .
Foreign currency translation adjustments,

net of tax . . . . . . . . . . . . . . . . . . . . .

Pension and postretirement benefit

adjustments, net of tax . . . . . . . . . . . .

Total comprehensive income . . . . . . . . .
Acquisition of noncontrolling interest . . . .
Cash dividends paid

Common ($1 per share) . . . . . . . . . . .
Class B Common ($1 per share) . . . . . .

Issuance of 22,320 shares of Class B

Common Stock . . . . . . . . . . . . . . . . .
Stock compensation adjustment . . . . . . . .

49

(9)

(16,706)

36,057

(7,141)
(2,039)

36,057
49

(9)

(16,706)

19,391

(7,141)
(2,039)

1,316
77

3,485

3,485
233

39,542
49

(9)

(16,706)

22,876
233

(7,141)
(2,039)

1,316
77

22

1,294
77

Balance on Jan. 2, 2011 . . . . . . . . . . . . . $10,204 $2,671 $104,835 $134,872

$(63,433) $(61,254) $127,895

$56,522

$184,417

See Accompanying Notes to Consolidated Financial Statements.

57

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Significant Accounting Policies

Coca-Cola Bottling Co. Consolidated (the “Company”) produces, markets and distributes nonalcoholic
beverages, primarily products of The Coca-Cola Company. The Company operates principally in the southeastern
region of the United States and has one reportable segment.

The consolidated financial statements include the accounts of the Company and its majority owned subsid-

iaries. All significant intercompany accounts and transactions have been eliminated.

The preparation of consolidated financial statements in conformity with United States generally accepted
accounting principles requires management to make estimates and assumptions that affect the reported amounts of
assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the
reported amounts of revenues and expenses during the reporting period. Actual results could differ from those
estimates.

The fiscal years presented are the 52-week period ended January 2, 2011 (“2010”), the 53-week period ended
January 3, 2010 (“2009”) and the 52-week period ended December 28, 2008 (“2008”). The Company’s fiscal year
ends on the Sunday closest to December 31 of each year.

Piedmont Coca-Cola Bottling Partnership (“Piedmont”) is the Company’s only subsidiary that has a significant
noncontrolling interest. Noncontrolling interest income of $3.5 million in 2010, $2.4 million in 2009 and
$2.4 million in 2008 are included in net income on the Company’s consolidated statements of operations. In
addition, the amount of consolidated net income attributable to both the Company and the noncontrolling interest
are shown on the Company’s consolidated statements of operations. Noncontrolling interest primarily related to
Piedmont totaled $56.5 million and $52.8 million at January 2, 2011 and January 3, 2010, respectively. These
amounts are shown as noncontrolling interest in the equity section of the Company’s consolidated balance sheets.

Certain prior year amounts have been reclassified to current classifications.

The Company’s significant accounting policies are as follows:

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand, cash in banks and cash equivalents, which are highly liquid
debt instruments with maturities of less than 90 days. The Company maintains cash deposits with major banks
which from time to time may exceed federally insured limits. The Company periodically assesses the financial
condition of the institutions and believes that the risk of any loss is minimal.

Credit Risk of Trade Accounts Receivable

The Company sells its products to supermarkets, convenience stores and other customers and extends credit,
generally without requiring collateral, based on an ongoing evaluation of the customer’s business prospects and
financial condition. The Company’s trade accounts receivable are typically collected within approximately 30 days
from the date of sale. The Company monitors its exposure to losses on trade accounts receivable and maintains an
allowance for potential losses or adjustments. Past due trade accounts receivable balances are written off when the
Company’s collection efforts have been unsuccessful in collecting the amount due.

Inventories

Inventories are stated at the lower of cost or market. Cost is determined on the first-in, first-out method for
finished products and manufacturing materials and on the average cost method for plastic shells, plastic pallets and
other inventories.

58

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Property, Plant and Equipment

Property, plant and equipment are recorded at cost and depreciated using the straight-line method over the
estimated useful lives of the assets. Leasehold improvements on operating leases are depreciated over the shorter of
the estimated useful lives or the term of the lease, including renewal options the Company determines are
reasonably assured. Additions and major replacements or betterments are added to the assets at cost. Maintenance
and repair costs and minor replacements are charged to expense when incurred. When assets are replaced or
otherwise disposed, the cost and accumulated depreciation are removed from the accounts and the gains or losses, if
any, are reflected in the statement of operations. Gains or losses on the disposal of manufacturing equipment and
manufacturing facilities are included in cost of sales. Gains or losses on the disposal of all other property, plant and
equipment are included in selling, delivery and administrative (“S,D&A”) expenses. Disposals of property, plant
and equipment generally occur when it is not cost effective to repair an asset.

The Company evaluates the recoverability of the carrying amount of its property, plant and equipment when
events or changes in circumstances indicate that the amount of an asset or asset group may not be recoverable. These
evaluations are performed at a level where independent cash flows may be attributed to either an asset or an asset
group. If the Company determines that the carrying amount of an asset or asset group is not recoverable based upon
the expected undiscounted future cash flows of the asset or asset group, an impairment loss is recorded equal to the
excess of the carrying amounts over the estimated fair value of the long-lived assets.

During the third quarter of 2010, the Company performed a review of property, plant and equipment for
potential impairment of held-for-sale assets. As a result of this review, $.4 million was recorded to impairment
expense for four Company-owned sales distribution centers held-for-sale. During the fourth quarter of 2010, market
analysis of another sales distribution center held-for-sale resulted in a $.5 million impairment expense.

During the fourth quarter of 2010, the Company determined the warehouse operations in Sumter, South Carolina
would be relocated to other facilities. Due to this relocation, the Company recorded impairment and accelerated
depreciation of $2.2 million for the value of equipment and real estate related to the Company’s Sumter, South Carolina
property.

In the third and fourth quarters of 2010, the Company also recorded accelerated depreciation of $.5 million for

property, plant and equipment which is scheduled to be replaced in the first quarter of 2011.

Leased Property Under Capital Leases

Leased property under capital leases is depreciated using the straight-line method over the lease term.

Internal Use Software

The Company capitalizes costs incurred in the development or acquisition of internal use software. The
Company expenses costs incurred in the preliminary project planning stage. Costs, such as maintenance and
training, are also expensed as incurred. Capitalized costs are amortized over their estimated useful lives using the
straight-line method. Amortization expense, which is included in depreciation expense, for internal-use software
was $6.5 million, $6.7 million and $6.3 million in 2010, 2009 and 2008, respectively.

Franchise Rights and Goodwill

Under the provisions of generally accepted accounting principles (GAAP), all business combinations are
accounted for using the acquisition method and goodwill and intangible assets with indefinite useful lives are not
amortized but instead are tested for impairment annually, or more frequently if facts and circumstances indicate
such assets may be impaired. The only intangible assets the Company classifies as indefinite lived are franchise
rights and goodwill. The Company performs its annual impairment test as of the first day of the fourth quarter of
each year.

59

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

For the annual impairment analysis of franchise rights, the Company utilizes the Greenfield Method to
estimate the fair value. The Greenfield Method assumes the Company is starting new owning only franchise rights
and makes investments required to build an operation comparable to the Company’s current operations. The
Company estimates the cash flows required to build a comparable operation and the available future cash flows
from these operations. The cash flows are then discounted using an appropriate discount rate. The estimated fair
value based upon the discounted cash flows is then compared to the carrying value on an aggregated basis.

The Company has determined that it has one reporting unit for purposes of assessing goodwill for potential
impairment. For the annual impairment analysis of goodwill, the Company develops an estimated fair value for the
reporting unit considering three different approaches:

(cid:129) market value, using the Company’s stock price plus outstanding debt;

(cid:129) discounted cash flow analysis; and

(cid:129) multiple of earnings before interest, taxes, depreciation and amortization based upon relevant industry data.

The estimated fair value of the reporting unit is then compared to its carrying amount including goodwill. If the
estimated fair value exceeds the carrying amount, goodwill is considered not impaired, and the second step of the
impairment test is not necessary. If the carrying amount including goodwill exceeds its estimated fair value, the
second step of the impairment test is performed to measure the amount of the impairment, if any.

The Company uses its overall market capitalization as part of its estimate of fair value of the reporting unit and

in assessing the reasonableness of the Company’s internal estimates of fair value.

To the extent that actual and projected cash flows decline in the future, or if market conditions deteriorate
significantly, the Company may be required to perform an interim impairment analysis that could result in an
impairment of franchise rights and goodwill.

Other Identifiable Intangible Assets

Other identifiable intangible assets primarily represent customer relationships and distribution rights and are

amortized on a straight-line basis over their estimated useful lives.

Pension and Postretirement Benefit Plans

The Company has a noncontributory pension plan covering substantially all nonunion employees and one
noncontributory pension plan covering certain union employees. Costs of the plans are charged to current
operations and consist of several components of net periodic pension cost based on various actuarial assumptions
regarding future experience of the plans. In addition, certain other union employees are covered by plans provided
by their respective union organizations and the Company expenses amounts as paid in accordance with union
agreements. The Company recognizes the cost of postretirement benefits, which consist principally of medical
benefits, during employees’ periods of active service.

Amounts recorded for benefit plans reflect estimates related to interest rates, investment returns, employee
turnover and health care costs. The discount rate assumptions used to determine the pension and postretirement
benefit obligations are based on yield rates available on double-A bonds as of each plan’s measurement date.

A change in accounting guidance required the Company to change the measurement date of its pension and
postretirement benefit plans in 2008. The Company changed its measurement date for pension plans from
November 30 to the Company’s year-end. The Company changed its measurement date for postretirement benefits
from September 30 to the Company’s year-end.

On February 22, 2006, the Board of Directors of the Company approved an amendment to the pension plan
covering substantially all nonunion employees to cease further accruals under the plan effective June 30, 2006.

60

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are
recognized for the future tax consequences attributable to operating loss and tax credit carryforwards as well as
differences between the financial statement carrying amounts of existing assets and liabilities and their respective
tax bases. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the
period that includes the enactment date.

A valuation allowance will be provided against deferred tax assets, if the Company determines it is more likely

than not such assets will not ultimately be realized.

The Company does not recognize a tax benefit unless it concludes that it is more likely than not that the benefit
will be sustained on audit by the taxing authority based solely on the technical merits of the associated tax position.
If the recognition threshold is met, the Company recognizes a tax benefit measured at the largest amount of the tax
benefit that, in the Company’s judgment, is greater than 50 percent likely to be realized. The Company records
interest and penalties related to unrecognized tax positions in income tax expense.

Revenue Recognition

Revenues are recognized when finished products are delivered to customers and both title and the risks and
benefits of ownership are transferred, price is fixed and determinable, collection is reasonably assured and, in the
case of full service vending, when cash is collected from the vending machines. Appropriate provision is made for
uncollectible accounts.

The Company receives service fees from The Coca-Cola Company related to the delivery of fountain syrup
products to The Coca-Cola Company’s fountain customers. In addition, the Company receives service fees from
The Coca-Cola Company related to the repair of fountain equipment owned by The Coca-Cola Company. The fees
received from The Coca-Cola Company for the delivery of fountain syrup products to their customers and the repair
of their fountain equipment are recognized as revenue when the respective services are completed. Service revenue
only represents approximately 1% of net sales.

Revenues do not include sales or other taxes collected from customers.

Marketing Programs and Sales Incentives

The Company participates in various marketing and sales programs with The Coca-Cola Company and other
beverage companies and arrangements with customers to increase the sale of its products by its customers. Among
the programs negotiated with customers are arrangements under which allowances can be earned for attaining
agreed-upon sales levels and/or for participating in specific marketing programs.

Coupon programs are also developed on a territory-specific basis. The cost of these various marketing
programs and sales incentives with The Coca-Cola Company and other beverage companies, included as deductions
to net sales, totaled $51.8 million, $53.0 million and $49.4 million in 2010, 2009 and 2008, respectively.

Marketing Funding Support

The Company receives marketing funding support payments in cash from The Coca-Cola Company and other
beverage companies. Payments to the Company for marketing programs to promote the sale of bottle/can volume
and fountain syrup volume are recognized in earnings primarily on a per unit basis over the year as product is sold.
Payments for periodic programs are recognized in the periods for which they are earned.

Under GAAP, cash consideration received by a customer from a vendor is presumed to be a reduction of the
prices of the vendor’s products or services and is, therefore, to be accounted for as a reduction of cost of sales in the
statements of operations unless those payments are specific reimbursements of costs or payments for services.

61

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Payments the Company receives from The Coca-Cola Company and other beverage companies for marketing
funding support are classified as reductions of cost of sales.

Derivative Financial Instruments

The Company records all derivative instruments in the financial statements at fair value.

The Company uses derivative financial instruments to manage its exposure to movements in interest rates, fuel
prices and aluminum prices. The use of these financial instruments modifies the Company’s exposure to these risks
with the intent of reducing risk over time. The Company does not use financial instruments for trading purposes, nor
does it use leveraged financial instruments. Credit risk related to the derivative financial instruments is managed by
requiring high credit standards for its counterparties and periodic settlements.

Interest Rate Hedges

The Company periodically enters into derivative financial instruments. The Company has standardized

procedures for evaluating the accounting for financial instruments. These procedures include:

(cid:129) Identifying and matching of the hedging instrument and the hedged item to ensure that significant features

coincide such as maturity dates and interest reset dates;

(cid:129) Identifying the nature of the risk being hedged and the Company’s intent for undertaking the hedge;

(cid:129) Assessing the hedging instrument’s effectiveness in offsetting the exposure to changes in the hedged item’s

fair value or variability to cash flows attributable to the hedged risk;

(cid:129) Assessing evidence that, at the hedge’s inception and on an ongoing basis, it is expected that the hedging
relationship will be highly effective in achieving an offsetting change in the fair value or cash flows that are
attributable to the hedged risk; and

(cid:129) Maintaining a process to review all hedges on an ongoing basis to ensure continued qualification for hedge

accounting.

To the extent the interest rate agreements meet the specified criteria, they are accounted for as either fair value
or cash flow hedges. Changes in the fair values of designated and qualifying fair value hedges are recognized in
earnings as offsets to changes in the fair value of the related hedged liabilities. Changes in the fair value of cash flow
hedging instruments are recognized in accumulated other comprehensive income and are subsequently reclassified
to earnings as an adjustment to interest expense in the same periods the forecasted payments affect earnings.
Ineffectiveness of a cash flow hedge, defined as the amount by which the change in the value of the hedge does not
exactly offset the change in the value of the hedged item, is reflected in current results of operations.

The Company evaluates its mix of fixed and floating rate debt on an ongoing basis. Periodically, the Company
may terminate an interest rate derivative when the underlying debt remains outstanding in order to achieve its
desired fixed/floating rate mix. Upon termination of an interest rate derivative accounted for as a cash flow hedge,
amounts reflected in accumulated other comprehensive income are reclassified to earnings consistent with the
variability of the cash flows previously hedged, which is generally over the life of the related debt that was hedged.
Upon termination of an interest rate derivative accounted for as a fair value hedge, the value of the hedge as recorded
on the Company’s balance sheet is eliminated against either the cash received or cash paid for settlement and the fair
value adjustment of the related debt is amortized to earnings over the remaining life of the debt instrument as an
adjustment to interest expense.

Interest rate derivatives designated as cash flow hedges are used to hedge the variability of cash flows related to
a specific component of the Company’s long-term debt. Interest rate derivatives designated as fair value hedges are
used to hedge the fair value of a specific component of the Company’s long-term debt. If the hedged component of
long-term debt is repaid or refinanced, the Company generally terminates the related hedge due to the fact the

62

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

forecasted schedule of payments will not occur or the changes in fair value of the hedged debt will not occur and the
derivative will no longer qualify as a hedge. Any gain or loss on the termination of an interest rate derivative related
to the repayment or refinancing of long-term debt is recognized currently in the Company’s statement of operations
as an adjustment to interest expense. In the event a derivative previously accounted for as a hedge was retained and
did not qualify for hedge accounting, changes in the fair value would be recognized in the statement of operations
currently as an adjustment to interest expense.

Fuel Hedges

The Company may use derivative instruments to hedge some or all of the Company’s projected diesel fuel and
unleaded gasoline purchases. These derivative instruments relate to fuel used in the Company’s delivery fleet and
other vehicles. The Company pays a fee for these instruments which is amortized over the corresponding period of
the instrument. The Company accounts for its fuel hedges on a mark-to-market basis with any expense or income
reflected as an adjustment of fuel costs which are included in S,D&A expenses.

Aluminum Hedges

The Company currently uses derivative instruments to hedge approximately 75% of the Company’s projected
aluminum purchase requirements for 2011. The Company pays a fee for these instruments which is amortized over
the corresponding period of the instruments. The Company accounts for its aluminum hedges on a mark-to-market
basis with any expense or income being reflected as an adjustment to cost of sales.

Risk Management Programs

The Company uses various insurance structures to manage its workers’ compensation, auto liability, medical
and other insurable risks. These structures consist of retentions, deductibles, limits and a diverse group of insurers
that serve to strategically transfer and mitigate the financial impact of losses. The Company uses commercial
insurance for claims as a risk reduction strategy to minimize catastrophic losses. Losses are accrued using
assumptions and procedures followed in the insurance industry, adjusted for company-specific history and
expectations.

Cost of Sales

The following expenses are included in cost of sales: raw material costs, manufacturing labor, manufacturing
overhead including depreciation expense, manufacturing warehousing costs and shipping and handling costs
related to the movement of finished goods from manufacturing locations to sales distribution centers.

Selling, Delivery and Administrative Expenses

The following expenses are included in S,D&A expenses: sales management labor costs, distribution costs
from sales distribution centers to customer locations, sales distribution center warehouse costs, depreciation
expense related to sales centers, delivery vehicles and cold drink equipment, point-of-sale expenses, advertising
expenses, cold drink equipment repair costs, amortization of intangibles and administrative support labor and
operating costs such as treasury, legal, information services, accounting, internal control services, human resources
and executive management costs.

Shipping and Handling Costs

Shipping and handling costs related to the movement of finished goods from manufacturing locations to sales
distribution centers are included in cost of sales. Shipping and handling costs related to the movement of finished
goods from sales distribution centers to customer locations are included in S,D&A expenses and were $187.2 million,
$188.9 million and $201.6 million in 2010, 2009 and 2008, respectively.

63

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company recorded delivery fees in net sales of $7.5 million, $7.8 million and $6.7 million in 2010, 2009

and 2008, respectively. These fees are used to offset a portion of the Company’s delivery and handling costs.

Stock Compensation with Contingent Vesting

The Company provided its Chairman of the Board of Directors and Chief Executive Officer, J. Frank
Harrison, III, with a restricted stock award that expired at the end of 2008. Under the award, restricted stock was
granted at a rate of 20,000 shares per year over a ten-year period. The vesting of each annual installment was
contingent upon the Company achieving at least 80% of the overall goal achievement factor under the Company’s
Annual Bonus Plan. The restricted stock award did not entitle Mr. Harrison, III to participate in dividend or voting
rights until each installment had vested and the shares were issued.

Each annual 20,000 share tranche had an independent performance requirement as it was not established until
the Company’s Annual Bonus Plan targets were approved each year by the Compensation Committee of the
Company’s Board of Directors. As a result, each 20,000 share tranche was considered to have its own service
inception date, grant-date fair value and requisite service period. The Company recognized compensation expense
over the requisite service period (one fiscal year) based on the Company’s stock price at the measurement date (date
approved by the Compensation Committee), unless the achievement of the performance requirement for the fiscal
year was considered unlikely.

On April 29, 2008, the stockholders of the Company approved a Performance Unit Award Agreement for
Mr. Harrison, III consisting of 400,000 performance units (“Units”). Each Unit represents the right to receive one
share of the Company’s Class B Common Stock, subject to certain terms and conditions. The Units vest in annual
increments over a ten-year period starting in fiscal year 2009. The number of Units that vest each year will equal the
product of 40,000 multiplied by the overall goal achievement factor (not to exceed 100%) under the Company’s
Annual Bonus Plan. The Performance Unit Award Agreement replaced the restricted stock award previously
discussed.

Each annual 40,000 unit tranche has an independent performance requirement as it is not established until the
Company’s Annual Bonus Plan targets are approved each year by the Compensation Committee. As a result, each
40,000 unit tranche is considered to have its own service inception date, grant-date and requisite service period. The
Company’s Annual Bonus Plan targets, which establish the performance requirements for the Performance Unit
Award Agreement, are approved by the Compensation Committee in the first quarter of each year. The Performance
Unit Award Agreement does not entitle Mr. Harrison, III to participate in dividends or voting rights until each
installment has vested and the shares are issued. If requested by Mr. Harrison, III, a portion of the Units will be
settled in cash to meet the maximum statutory tax withholding requirements. The Company recognizes compen-
sation expense over the requisite service period (one fiscal year) based on the Company’s stock price at the end of
each accounting period, unless the achievement of the performance requirement for the fiscal year is considered
unlikely.

See Note 16 to the consolidated financial statements for additional information on Mr. Harrison, III’s stock

compensation programs.

On March 9, 2010, the Compensation Committee determined that 40,000 shares of the Company’s Class B
Common Stock should be issued pursuant to a Performance Unit Award Agreement to J. Frank Harrison, III, in
connection with his services in 2009 as Chairman of the Board of Directors and Chief Executive Officer of the
Company. As permitted under the terms of the Performance Unit Award Agreement, 17,680 of such shares were
settled in cash to satisfy tax withholding obligations in connection with the vesting of the performance units.

On March 8, 2011, the Compensation Committee determined that 40,000 shares of the Company’s Class B
Common Stock should be issued pursuant to a Performance Unit Award Agreement to J. Frank Harrison, III, in
connection with his services in 2010 as Chairman of the Board of Directors and Chief Executive Officer of the

64

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Company. As permitted under the terms of the Performance Unit Award Agreement, 17,680 of such shares were
settled in cash to satisfy tax withholding obligations in connection with the vesting of the performance units.

Net Income Per Share

The Company applies the two-class method for calculating and presenting net income per share. The two-class
method is an earnings allocation formula that determines earnings per share for each class of common stock
according to dividends declared (or accumulated) and participation rights in undistributed earnings. Under this
method:

(a) Income from continuing operations (“net income”) is reduced by the amount of dividends declared in
the current period for each class of stock and by the contractual amount of dividends that must be paid
for the current period.

(b) The remaining earnings (“undistributed earnings”) are allocated to Common Stock and Class B
Common Stock to the extent that each security may share in earnings as if all of the earnings for the
period had been distributed. The total earnings allocated to each security is determined by adding
together the amount allocated for dividends and the amount allocated for a participation feature.

(c) The total earnings allocated to each security is then divided by the number of outstanding shares of
the security to which the earnings are allocated to determine the earnings per share for the security.

(d) Basic and diluted earnings per share (“EPS”) data are presented for each class of common stock.

In applying the two-class method, the Company determined that undistributed earnings should be allocated
equally on a per share basis between the Common Stock and Class B Common Stock due to the aggregate
participation rights of the Class B Common Stock (i.e., the voting and conversion rights) and the Company’s history
of paying dividends equally on a per share basis on the Common Stock and Class B Common Stock.

Under the Company’s certificate of incorporation, the Board of Directors may declare dividends on Common
Stock without declaring equal or any dividends on the Class B Common Stock. Notwithstanding this provision,
Class B Common Stock has voting and conversion rights that allow the Class B Common Stock to participate
equally on a per share basis with the Common Stock.

The Class B Common Stock is entitled to 20 votes per share and the Common Stock is entitled to one vote per
share with respect to each matter to be voted upon by the stockholders of the Company. Except as otherwise required
by law, the holders of the Class B Common Stock and Common Stock vote together as a single class on all matters
submitted to the Company’s stockholders, including the election of the Board of Directors. As a result, the holders
of the Class B Common Stock control approximately 85% of the total voting power of the stockholders of the
Company and control the election of the Board of Directors. The Board of Directors has declared and the Company
has paid dividends on the Class B Common Stock and Common Stock and each class of common stock has
participated equally in all dividends declared by the Board of Directors and paid by the Company since 1994.

The Class B Common Stock conversion rights allow the Class B Common Stock to participate in dividends
equally with the Common Stock. The Class B Common Stock is convertible into Common Stock on a one-for-one
per share basis at any time at the option of the holder. Accordingly, the holders of the Class B Common Stock can
participate equally in any dividends declared on the Common Stock by exercising their conversion rights.

As a result of the Class B Common Stock’s aggregated participation rights, the Company has determined that
undistributed earnings should be allocated equally on a per share basis to the Common Stock and Class B Common
Stock under the two-class method.

Basic EPS excludes potential common shares that were dilutive and is computed by dividing net income
available for common stockholders by the weighted average number of Common and Class B Common shares

65

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

outstanding. Diluted EPS for Common Stock and Class B Common Stock gives effect to all securities representing
potential common shares that were dilutive and outstanding during the period.

2. Piedmont Coca-Cola Bottling Partnership

On July 2, 1993, the Company and The Coca-Cola Company formed Piedmont to distribute and market
nonalcoholic beverages primarily in portions of North Carolina and South Carolina. The Company provides a
portion of the nonalcoholic beverage products to Piedmont at cost and receives a fee for managing the operations of
Piedmont pursuant to a management agreement. These intercompany transactions are eliminated in the consol-
idated financial statements.

Noncontrolling interest as of January 2, 2011, January 3, 2010 and December 28, 2008 primarily represents the
portion of Piedmont which is owned by The Coca-Cola Company. The Coca-Cola Company’s interest in Piedmont
was 22.7% in all periods reported.

3.

Inventories

Inventories were summarized as follows:

In thousands
Finished products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $36,484
10,619
Manufacturing materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17,767
Plastic shells, plastic pallets and other inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Jan. 2,
2011

Jan. 3,
2010

$33,686
8,275
17,161

Total inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $64,870

$59,122

4. Property, Plant and Equipment

The principal categories and estimated useful lives of property, plant and equipment were as follows:

In thousands

Jan. 2,
2011

Jan. 3,
2010

Estimated
Useful Lives

Land. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 12,965
119,471
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
136,821
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
147,960
Transportation equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
37,120
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
312,176
Cold drink dispensing equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
69,996
Leasehold and land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . .
70,891
Software for internal use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,733
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total property, plant and equipment, at cost . . . . . . . . . . . . . . . . . . . . .
Less: Accumulated depreciation and amortization . . . . . . . . . . . . . . . .

916,133
593,990

$ 12,671
111,314
127,068
156,692
36,573
312,079
64,390
65,290
7,907

893,984
567,283

Property, plant and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . $322,143

$326,701

10-50 years
5-20 years
4-17 years
4-10 years
6-15 years
5-20 years
3-10 years

Depreciation and amortization expense was $58.7 million, $60.5 million and $67.0 million in 2010, 2009, and

2008, respectively. These amounts included amortization expense for leased property under capital leases.

During the third quarter of 2010, the Company performed a review of property, plant and equipment for
potential impairment of held-for-sale assets. As a result of this review, $.4 million was recorded to impairment

66

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

expense for four Company-owned sales distribution centers held-for-sale. During the fourth quarter of 2010, market
analysis of another sales distribution center held-for-sale resulted in a $.5 million impairment expense.

During the fourth quarter of 2010,

the Company determined the warehouse operations in Sumter,
South Carolina would be relocated to other facilities. Due to this relocation, the Company recorded impairment
and accelerated depreciation of $2.2 million for the value of equipment and real estate related to the Company’s
Sumter, South Carolina property.

In the third and fourth quarters of 2010, the Company also recorded accelerated depreciation of $.5 million for

property, plant and equipment which is scheduled to be replaced in the first quarter of 2011.

The Company changed the estimate of the useful lives of certain cold drink dispensing equipment from thirteen
to fifteen years in the first quarter of 2009 to better reflect actual useful lives. The change in the estimate of the
useful lives reduced depreciation expense by $4.4 million in 2009.

5. Leased Property Under Capital Leases

Leased property under capital leases was summarized as follows:

In thousands

Jan. 2,
2011

Jan. 3,
2010

Estimated
Useful Lives

Leased property under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$76,877
30,021

$76,877
25,329

3-20 years

Leased property under capital leases, net . . . . . . . . . . . . . . . . . . . . . . . . . .

$46,856

$51,548

As of January 2, 2011, real estate represented $46.5 million of the leased property under capital leases and
$45.2 million of this real estate is leased from related parties as described in Note 18 to the consolidated financial
statements.

The Company modified a related party lease and terminated a second lease in the first quarter of 2009. See

Note 18 to the consolidated financial statements for additional information on the lease modification.

The Company’s outstanding lease obligations for these capital leases were $59.2 million and $63.1 million as

of January 2, 2011 and January 3, 2010.

6. Franchise Rights and Goodwill

Franchise rights and goodwill were summarized as follows:

In thousands

Jan. 2,
2011

Jan. 3,
2010

Franchise rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$520,672
102,049

$520,672
102,049

Total franchise rights and goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$622,721

$622,721

The Company performed its annual impairment test of franchise rights and goodwill as of the first day of the
fourth quarter of 2010, 2009 and 2008 and determined there was no impairment of the carrying value of these assets.
There has been no impairment of franchise rights or goodwill since acquisition.

There was no activity for franchise rights or goodwill in 2010 or 2009.

67

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

7. Other Identifiable Intangible Assets

Other identifiable intangible assets were summarized as follows:

In thousands

Jan. 2,
2011

Jan. 3,
2010

Estimated
Useful Lives

Other identifiable intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,675
3,804
Less: Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$8,665
3,315

1-20 years

Other identifiable intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,871

$5,350

Other identifiable intangible assets primarily represent customer relationships and distribution rights. Amor-
tization expense related to other identifiable intangible assets was $.5 million, $.6 million and $.7 million in 2010,
2009 and 2008, respectively. Assuming no impairment of these other identifiable intangible assets, amortization
expense in future years based upon recorded amounts as of January 2, 2011 will be $.4 million, $.4 million,
$.3 million, $.3 million, and $.3 million for 2011 through 2015, respectively.

8. Other Accrued Liabilities

Other accrued liabilities were summarized as follows:

In thousands

Jan. 2,
2011

Jan. 3,
2010

Accrued marketing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,894
18,005
Accrued insurance costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,023
Accrued taxes (other than income taxes) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9,790
Employee benefit plan accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4,839
Accrued income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,532
Checks and transfers yet to be presented for payment from zero balance cash account . . .
10,388
All other accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,738
18,086
408
12,015
—
11,862
9,869

Total other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69,471

$61,978

9. Debt

Debt was summarized as follows:

In thousands

Maturity

Interest
Rate

Revolving Credit Facility. . . . . . . . . . . . . . . . .
Senior Notes . . . . . . . . . . . . . . . . . . . . . . . . . .
Senior Notes . . . . . . . . . . . . . . . . . . . . . . . . . .
Senior Notes . . . . . . . . . . . . . . . . . . . . . . . . . .
Senior Notes . . . . . . . . . . . . . . . . . . . . . . . . . .
Unamortized discount on Senior Notes. . . . . . .

2012
2012
2015
2016
2019
2019

Less: Current portion of debt . . . . . . . . . . . . . .

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . .

68

Interest
Paid

Varies

5.00% Semi-annually
5.30% Semi-annually
5.00% Semi-annually
7.00% Semi-annually

Jan. 2,
2011

Jan. 3,
2010

$
150,000
100,000
164,757
110,000
(1,694)

— $ 15,000
150,000
100,000
164,757
110,000
(1,840)

523,063
—

537,917
—

$523,063

$537,917

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The principal maturities of debt outstanding on January 2, 2011 were as follows:

In thousands

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
150,000
—
—
100,000
273,063

Total debt

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $523,063

The Company has obtained the majority of its long-term debt financing other than capital leases from the
public markets. As of January 2, 2011, the Company’s total outstanding balance of debt and capital lease obligations
was $582.3 million of which $523.1 million was financed through publicly offered debt. The Company had capital
lease obligations of $59.2 million as of January 2, 2011. The Company mitigates its financing risk by using multiple
financial institutions and enters into credit arrangements only with institutions with investment grade credit ratings.
The Company monitors counterparty credit ratings on an ongoing basis.

On March 8, 2007, the Company entered into the $200 million revolving credit facility (“$200 million
facility”). The $200 million facility matures in March 2012 and includes an option to extend the term for an
additional year at the discretion of the participating banks. The $200 million facility bears interest at a floating base
rate or a floating rate of LIBOR plus an interest rate spread of .35%, dependent on the length of the term of the
interest period. The Company must pay an annual facility fee of .10% of the lenders’ aggregate commitments under
the facility. Both the interest rate spread and the facility fee are determined from a commonly-used pricing grid
based on the Company’s long-term senior unsecured debt rating. The $200 million facility contains two financial
covenants: a fixed charges coverage ratio and a debt to operating cash flow ratio, each as defined in the credit
agreement. The fixed charges coverage ratio requires the Company to maintain a consolidated cash flow to fixed
charges ratio of 1.5 to 1 or higher. The operating cash flow ratio requires the Company to maintain a debt to
operating cash flow ratio of 6.0 to 1 or lower. On August 25, 2008, the Company entered into an amendment to the
$200 million facility. The amendment clarified that charges incurred by the Company resulting from the Company’s
withdrawal from the Central States Southeast and Southwest Areas Pension Plan (“Central States”) would be
excluded from the calculations of the financial covenants to the extent they were incurred on or before March 31,
2009 and did not exceed $15 million. See Note 17 of the consolidated financial statements for additional details on
the withdrawal from Central States. The Company is currently in compliance with these covenants, as amended, and
has been throughout 2010. These covenants do not currently, and the Company does not anticipate they will, restrict
its liquidity or capital resources. On July 1, 2009 the Company borrowed $55.0 million under the $200 million
facility and used the proceeds, along with $2.4 million of cash on hand, to repay at maturity the Company’s
$57.4 million outstanding 7.20% Debentures due 2009. On January 2, 2011, the Company had no outstanding
borrowings on the $200 million facility. The Company had $15 million of outstanding borrowings on the
$200 million facility as of January 3, 2010.

In April 2009, the Company issued $110 million of unsecured 7% Senior Notes due 2019. The proceeds plus

cash on hand were used to repay the $119.3 million debt maturity on May 1, 2009.

On February 10, 2010, the Company entered into an agreement for an uncommitted line of credit. Under this
agreement, the Company may borrow up to a total of $20 million for periods of 7 days, 30 days, 60 days or 90 days at
the discretion of the participating bank. On January 2, 2011, the Company had no outstanding borrowings under the
uncommitted line of credit.

69

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company currently provides financing for Piedmont under an agreement that expires on December 31,
2015. Piedmont pays the Company interest on its borrowings at the Company’s average cost of funds plus 0.50%.
The loan balance at January 2, 2011 was $46.6 million. The loan and interest were eliminated in consolidation.

The Company filed a $300 million shelf registration for debt and equity securities in November 2008. The
Company currently has $190 million available for use under this shelf registration which, subject to the Company’s
ability to consummate a transaction on acceptable terms, could be used for long-term financing or refinancing of
debt maturities.

The Company had a weighted average interest rate of 5.8% and 5.6% for its debt and capital lease obligations
as of January 2, 2011 and January 3, 2010, respectively. The Company’s overall weighted average interest rate on its
debt and capital lease obligations was 5.9%, 5.8% and 5.7% for 2010, 2009 and 2008, respectively. As of January 2,
2011, none of the Company’s debt and capital lease obligations of $582.3 million were subject to changes in short-
term interest rates.

The Company’s public debt is not subject to financial covenants but does limit the incurrence of certain liens
and encumbrances as well as the incurrence of indebtedness by the Company’s subsidiaries in excess of certain
amounts.

All of the outstanding long-term debt has been issued by the Company with none being issued by any of the

Company’s subsidiaries. There are no guarantees of the Company’s debt.

10. Derivative Financial Instruments

Interest

The Company periodically uses interest rate hedging products to modify risk from interest rate fluctuations.
The Company has historically altered its fixed/floating rate mix based upon anticipated cash flows from operations
relative to the Company’s debt level and the potential impact of changes in interest rates on the Company’s overall
financial condition. Sensitivity analyses are performed to review the impact on the Company’s financial position
and coverage of various interest rate movements. The Company does not use derivative financial instruments for
trading purposes nor does it use leveraged financial instruments.

On September 18, 2008, the Company terminated six outstanding interest rate swap agreements with a notional
amount of $225 million receiving $6.2 million in cash proceeds including $1.1 million for previously accrued
interest receivable. After accounting for previously accrued interest receivable, the Company began amortizing a
gain of $5.1 million over the remaining term of the underlying debt. The remaining amount to be amortized is
$2.5 million. All of the Company’s interest rate swap agreements were LIBOR-based.

During 2010, 2009 and 2008, the Company amortized deferred gains related to previously terminated interest
rate swap agreements and forward interest rate agreements, which reduced interest expense by $1.2 million,
$2.1 million and $2.2 million, respectively. Interest expense will be reduced by the amortization of these deferred
gains in 2011 through 2015 as follows: $1.2 million, $1.1 million, $0.5 million, $0.6 million and $0.1 million,
respectively.

The Company had no interest rate swap agreements outstanding at January 2, 2011 and January 3, 2010.

Commodities

The Company is subject to the risk of loss arising from adverse changes in commodity prices. In the normal
course of business, the Company manages these risks through a variety of strategies, including the use of derivative
instruments. The Company does not use derivative instruments for trading or speculative purposes. All derivative
instruments are recorded at fair value as either assets or liabilities in the Company’s consolidated balance sheets.
These derivative instruments are not designated as hedging instruments under GAAP and are used as “economic

70

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

hedges” to manage certain commodity risk. Currently, the Company has derivative instruments to hedge some or all
of its projected diesel fuel, unleaded gasoline and aluminum purchase requirements. These derivative instruments
are marked to market on a monthly basis and recognized in earnings consistent with the expense classification of the
underlying hedged item. Settlements of derivative agreements are included in cash flows from operating activities
on the Company’s consolidated statements of cash flows.

The Company uses several different financial institutions for commodity derivative instruments, to minimize
the concentration of credit risk. While the Company is exposed to credit loss in the event of nonperformance by
these counterparties, the Company does not anticipate nonperformance by these parties. The Company has master
agreements with the counterparties to its derivative financial agreements that provide for net settlement of
derivative transactions.

The Company used derivative instruments to hedge essentially all of its diesel fuel purchases for 2008, 2009
and 2010. These derivative instruments relate to diesel fuel used by the Company’s delivery fleet. In addition, the
Company paid $.6 million in February 2011 to enter into derivative instruments to hedge all of its projected diesel
fuel and unleaded gasoline purchases for the second, third and fourth quarters of 2011. During the first quarter of
2009, the Company began using derivative instruments to hedge approximately 75% of the Company’s projected
2010 aluminum purchase requirements. During the second quarter of 2009, the Company entered into derivative
agreements to hedge approximately 75% of the Company’s projected 2011 aluminum purchase requirements.

The following summarizes 2010, 2009 and 2008 net gains and losses on the Company’s fuel and aluminum
derivative financial instruments and the classification, either as cost of sales or S,D&A expenses, of such net gains
and losses in the consolidated statements of operations:

In thousands

Classification of Gain (Loss)

2010

Fiscal Year
2009

2008

Fuel hedges — contract premium and contract

settlement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S,D&A expenses
Fuel hedges — mark-to-market adjustment . . . . . . S,D&A expenses
Aluminum hedges — contract premium and

contract settlement . . . . . . . . . . . . . . . . . . . . . . Cost of sales
Aluminum hedges — mark-to-market adjustment . . Cost of sales

Total Net Gain (Loss) . . . . . . . . . . . . . . . . . . . .

$ (267)
(1,445)

$ (1,189)
3,601

$ 1,540
(2,324)

1,158
(3,786)

385
10,452

—
—

$(4,340)

$13,249

$ (784)

71

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following summarizes the fair values and classification in the consolidated balance sheets of derivative

instruments held by the Company as of January 2, 2011 and January 3, 2010:

In thousands

Assets

Balance Sheet
Classification

Jan. 2,
2011

Jan. 3,
2010

Fuel hedges at fair market value . . . . . . . . Prepaid expenses and other current assets
Unamortized cost of fuel hedging

agreements . . . . . . . . . . . . . . . . . . . . . . . Prepaid expenses and other current assets
Aluminum hedges at fair market value . . . . Prepaid expenses and other current assets
Unamortized cost of aluminum hedging

$ 171

$1,617

—
6,666

863
3,303

agreements . . . . . . . . . . . . . . . . . . . . . . . Prepaid expenses and other current assets

2,453

967

Total . . . . . . . . . . . . . . . . . . . . . . . . . . .

Aluminum hedges at fair market value . . . . Other assets
Unamortized cost of aluminum hedging

agreements . . . . . . . . . . . . . . . . . . . . . . . Other assets

Total . . . . . . . . . . . . . . . . . . . . . . . . . . .

$9,290

$6,750

$ — $7,149

—

2,453

$ — $9,602

The following table summarizes the Company’s outstanding derivative agreements as of January 2, 2011:

In millions

Notional
Amount

Latest
Maturity

Fuel hedging agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aluminum hedging agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — December 2010
December 2011
29.7

In addition, the notional amount of the derivative contracts entered into subsequent to January 2, 2011 to hedge
the Company’s projected diesel fuel and unleaded gasoline purchase requirements for the second through fourth
quarters of 2011 was approximately $21 million.

11. Fair Values of Financial Instruments

The following methods and assumptions were used by the Company in estimating the fair values of its

financial instruments:

Cash and Cash Equivalents, Restricted Cash, Accounts Receivable and Accounts Payable

The fair values of cash and cash equivalents, restricted cash, accounts receivable and accounts payable

approximate carrying values due to the short maturity of these items.

Public Debt Securities

The fair values of the Company’s public debt securities are based on estimated current market prices.

Non-Public Variable Rate Debt

The carrying amounts of the Company’s variable rate borrowings approximate their fair values.

Deferred Compensation Plan Assets/Liabilities

The fair values of deferred compensation plan assets and liabilities, which are held in mutual funds, are based

upon the quoted market value of the securities held within the mutual funds.

72

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Derivative Financial Instruments

The fair values for the Company’s fuel hedging and aluminum hedging agreements are based on current
settlement values. The fair values of the fuel hedging and aluminum hedging agreements at each balance sheet date
represent the estimated amounts the Company would have received or paid upon termination of these agreements.
Credit risk related to the derivative financial instruments is managed by requiring high standards for its counter-
parties and periodic settlements. The Company considers nonperformance risk in determining the fair value of
derivative financial instruments.

The carrying amounts and fair values of the Company’s debt, deferred compensation plan assets and liabilities

and derivative financial instruments were as follows:

In thousands

Jan. 2, 2011

Jan. 3, 2010

Carrying
Amount

Fair
Value

Carrying
Amount

Fair
Value

Public debt securities . . . . . . . . . . . . . . . . . . . . . . . . . . . $(523,063)
—
Non-public variable rate debt . . . . . . . . . . . . . . . . . . . . .
9,780
Deferred compensation plan assets . . . . . . . . . . . . . . . . .
(9,780)
Deferred compensation plan liabilities . . . . . . . . . . . . . . .
171
Fuel hedging agreements . . . . . . . . . . . . . . . . . . . . . . . . .
6,666
Aluminum hedging agreements . . . . . . . . . . . . . . . . . . . .

$(564,671)
—
9,780
(9,780)
171
6,666

$(522,917)
(15,000)
8,471
(8,471)
1,617
10,452

$(557,758)
(15,000)
8,471
(8,471)
1,617
10,452

The fair value of the fuel hedging and aluminum hedging agreements at January 2, 2011 and January 3, 2010

represented the estimated amount the Company would have received upon termination of these agreements.

In December 2009, the Company terminated certain 2010 aluminum hedging agreements resulting in a net
gain of $0.4 million. The agreements were terminated to balance the risk of future prices and projected aluminum
requirements of the Company.

GAAP requires that assets and liabilities carried at fair value be classified and disclosed in one of the following

categories:

Level 1: Quoted market prices in active markets for identical assets or liabilities.

Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data.

Level 3: Unobservable inputs that are not corroborated by market data.

The following table summarizes, by assets and liabilities, the valuation of the Company’s deferred compen-

sation plan, fuel hedging agreements and aluminum hedging agreements:

In thousands

Jan. 2, 2011

Jan. 3, 2010

Level 1

Level 2

Level 1

Level 2

Assets
Deferred compensation plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . $9,780
Fuel hedging agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aluminum hedging agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Liabilities
Deferred compensation plan liabilities . . . . . . . . . . . . . . . . . . . . . . . .

9,780

$ 171
6,666

$8,471

8,471

$ 1,617
10,452

The Company maintains a non-qualified deferred compensation plan for certain executives and other highly
compensated employees. The investment assets are held in mutual funds. The fair value of the mutual funds is based
on the quoted market value of the securities held within the funds (Level 1). The related deferred compensation
liability represents the fair value of the investment assets.

73

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company’s fuel hedging agreements are based on NYMEX rates that are observable and quoted

periodically over the full term of the agreement and are considered Level 2 items.

The Company’s aluminum hedging agreements are based upon LME rates that are observable and quoted

periodically over the full term of the agreements and are considered Level 2 items.

The Company does not have Level 3 assets or liabilities. Also, there were no transfers of assets or liabilities

between Level 1 and Level 2 for 2010, 2009 or 2008.

12. Other Liabilities

Other liabilities were summarized as follows:

In thousands

Jan. 2,
2011

Jan. 3,
2010

Accruals for executive benefit plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 90,906
18,976

$ 85,382
21,586

Total other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$109,882

$106,968

The accruals for executive benefit plans relate to four benefit programs for eligible executives of the Company.
These benefit programs are the Supplemental Savings Incentive Plan (“Supplemental Savings Plan”), the Officer
Retention Plan (“Retention Plan”), a replacement benefit plan and a Long-Term Performance Plan (“Performance
Plan”).

Pursuant to the Supplemental Savings Plan, as amended, eligible participants may elect to defer a portion of
their annual salary and bonus. Participants are immediately vested in all deferred contributions they make and
become fully vested in Company contributions upon completion of five years of service, termination of employment
due to death, retirement or a change in control. Participant deferrals and Company contributions made in years prior
to 2006 are deemed invested in either a fixed benefit option or certain investment funds specified by the Company.
From 2006 to 2009, the Company matched 50% of the first 6% of salary (excluding bonuses) deferred by the
participant. The Company also made additional contributions during 2007, 2008 and 2009 of 20% of a participant’s
annual salary (excluding bonuses). Beginning in 2010, the Company may elect at its discretion to match up to 50%
of the first 6% of salary (excluding bonuses) deferred by the participant. During 2010, the Company matched up to
50% of the first 6% of salary (excluding bonus) deferred by the participant. The Company may also make
discretionary contributions to participants’ accounts. The long-term liability under this plan was $55.6 million and
$53.4 million as of January 2, 2011 and January 3, 2010, respectively. The current liability under this plan was
$4.6 million and $4.0 million as of January 2, 2011 and January 3, 2010, respectively.

Under the Retention Plan, as amended effective January 1, 2007, eligible participants may elect to receive an
annuity payable in equal monthly installments over a 10, 15 or 20-year period commencing at retirement or, in
certain instances, upon termination of employment. The benefits under the Retention Plan increase with each year
of participation as set forth in an agreement between the participant and the Company. Benefits under the Retention
Plan are 50% vested until age 50. After age 50, the vesting percentage increases by an additional 5% each year until
the benefits are fully vested at age 60. The long-term liability under this plan was $30.6 million and $28.2 million as
of January 2, 2011 and January 3, 2010, respectively. The current liability under this plan was $2.0 million as of
January 2, 2011 and January 3, 2010.

In conjunction with the elimination in 2003 of a split-dollar life insurance benefit for officers of the Company,
a replacement benefit plan was established. The replacement benefit plan provides a supplemental benefit to
eligible participants that increases with each additional year of service and is comparable to benefits provided to
eligible participants previously through certain split-dollar life insurance agreements. Upon separation from the
Company, participants receive an annuity payable in up to ten annual installments or a lump sum. The long-term

74

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

liability was $.8 million and $.9 million under this plan as of January 2, 2011 and January 3, 2010, respectively. The
current liability under this plan was $.1 million as of January 2, 2011 and January 3, 2010.

Under the Performance Plan, adopted as of January 1, 2007, the Compensation Committee of the Company’s
Board of Directors establishes dollar amounts to which a participant shall be entitled upon attainment of the
applicable performance measures. Bonus awards under the Performance Plan are made based on the relative
achievement of performance measures in terms of the Company-sponsored objectives or objectives related to the
performance of the individual participants or of the subsidiary, division, department, region or function in which the
participant is employed. The long-term liability under this plan was $3.9 million and $2.9 million as of January 2,
2011 and January 3, 2010, respectively. The current liability under this plan was $3.0 million as of January 2, 2011.
There were no amounts current as of January 3, 2010.

13. Commitments and Contingencies

Rental expense incurred for noncancellable operating leases was $5.0 million, $4.5 million and $3.9 million
during 2010, 2009 and 2008, respectively. See Note 5 and Note 18 to the consolidated financial statements for
additional information regarding leased property under capital leases.

The Company leases office and warehouse space, machinery and other equipment under noncancellable
operating lease agreements which expire at various dates through 2019. These leases generally contain scheduled
rent increases or escalation clauses, renewal options, or in some cases, purchase options. The Company leases
certain warehouse space and other equipment under capital lease agreements which expire at various dates through
2021. These leases contain scheduled rent increases or escalation clauses. Amortization of assets recorded under
capital leases is included in depreciation expense.

The following is a summary of future minimum lease payments for all capital leases and noncancellable

operating leases as of January 2, 2011.

In thousands

Capital Leases

Operating Leases

Total

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 8,170
7,882
7,929
8,080
8,191
44,492

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . . .

84,744

Less: Amounts representing interest . . . . . . . . . . . . . . . . . . . . . .

Present value of minimum lease payments . . . . . . . . . . . . . . . . .
Less: Current portion of obligations under capital leases . . . . . . .

25,483

59,261
3,866

Long-term portion of obligations under capital leases . . . . . . . . .

$55,395

$ 3,889
3,314
2,865
2,566
2,678
11,334

$26,646

$ 12,059
11,196
10,794
10,646
10,869
55,826

$111,390

Future minimum lease payments for noncancellable operating leases in the preceding table include renewal

options the Company has determined to be reasonably assured.

In the first quarter of 2011, the Company entered into capital leases for two sales distribution centers. Each
lease has a term of 15 years. The capitalized value for the two leases was $11.3 million and $7.3 million,
respectively.

The Company is a member of South Atlantic Canners, Inc. (“SAC”), a manufacturing cooperative from which
it is obligated to purchase 17.5 million cases of finished product on an annual basis through May 2014. The

75

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Company is also a member of Southeastern Container (“Southeastern”), a plastic bottle manufacturing cooperative,
from which it is obligated to purchase at least 80% of its requirements of plastic bottles for certain designated
territories. See Note 18 to the consolidated financial statements for additional information concerning SAC and
Southeastern.

The Company guarantees a portion of SAC’s and Southeastern’s debt and lease obligations. The amounts
guaranteed were $29.0 million and $30.5 million as of January 2, 2011 and January 3, 2010, respectively. The
Company has not recorded any liability associated with these guarantees and holds no assets as collateral against
these guarantees. The guarantees relate to debt and lease obligations of SAC and Southeastern, which resulted
primarily from the purchase of production equipment and facilities. These guarantees expire at various times
through 2021. The members of both cooperatives consist solely of Coca-Cola bottlers. The Company does not
anticipate either of these cooperatives will fail to fulfill their commitments. The Company further believes each of
these cooperatives has sufficient assets, including production equipment, facilities and working capital, and the
ability to adjust selling prices of their products to adequately mitigate the risk of material loss from the Company’s
guarantees. In the event either of these cooperatives fail to fulfill their commitments under the related debt and lease
obligations, the Company would be responsible for payments to the lenders up to the level of the guarantees. If these
cooperatives had borrowed up to their borrowing capacity, the Company’s maximum exposure under these
guarantees on January 2, 2011 would have been $25.2 million for SAC and $25.3 million for Southeastern and
the Company’s maximum total exposure, including its equity investment, would have been $30.8 million for SAC
and $41.0 million for Southeastern.

The Company has been purchasing plastic bottles from Southeastern and finished products from SAC for more

than ten years and has never had to pay against these guarantees.

The Company has an equity ownership in each of the entities in addition to the guarantees of certain
indebtedness and records its investment in each under the equity method. As of January 2, 2011, SAC had total
assets of approximately $36.1 million and total debt of approximately $13.5 million. SAC had total revenues for
2010 of approximately $173.3 million. As of January 2, 2011, Southeastern had total assets of approximately
$367.4 million and total debt of approximately $184.2 million. Southeastern had total revenue for 2010 of
approximately $587.0 million.

The Company has standby letters of credit, primarily related to its property and casualty insurance programs.
On January 2, 2011, these letters of credit totaled $23.1 million. The Company was required to maintain
$4.5 million of restricted cash for letters of credit beginning in the second quarter of 2009 which was reduced
to $3.5 million in the second quarter of 2010. As of January 2, 2011, the Company maintained $3.5 million of
restricted cash for these letters of credit.

The Company participates in long-term marketing contractual arrangements with certain prestige properties,
athletic venues and other locations. The future payments related to these contractual arrangements as of January 2,
2011 amounted to $21.0 million and expire at various dates through 2020.

During May 2010, Nashville, Tennessee experienced a severe rain storm which caused extensive flood damage
in the area. The Company has a production/sales distribution facility located in the flooded area. Due to damage
incurred during this flood, the Company recorded a loss of approximately $.2 million on uninsured cold drink
equipment. This loss was offset by gains of approximately $1.1 million for the excess of insurance proceeds
received as compared to the net book value of equipment damaged as a result of the flood. In 2010, the Company
received $7.1 million in insurance proceeds related to insured losses from the flood. The Company does not expect
to incur any additional significant expenses related to the Nashville area flood.

The Company is involved in various claims and legal proceedings which have arisen in the ordinary course of
its business. Although it is difficult to predict the ultimate outcome of these claims and legal proceedings,
management believes the ultimate disposition of these matters will not have a material adverse effect on the

76

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

financial condition, cash flows or results of operations of the Company. No material amount of loss in excess of
recorded amounts is believed to be reasonably possible as a result of these claims and legal proceedings.

The Company is subject to audit by taxing authorities in jurisdictions where it conducts business. These audits
may result in assessments that are subsequently resolved with the authorities or potentially through the courts.
Management believes the Company has adequately provided for any assessments that are likely to result from these
audits; however, final assessments, if any, could be different than the amounts recorded in the consolidated financial
statements.

14.

Income Taxes

The current income tax provision represents the estimated amount of income taxes paid or payable for the year,
as well as changes in estimates from prior years. The deferred income tax provision represents the change in
deferred tax liabilities and assets. The following table presents the significant components of the provision for
income taxes for 2010, 2009 and 2008.

In thousands

Current:

2010

Fiscal Year
2009

2008

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$25,988
567

$ 8,657
291

$7,661
174

Total current provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,555

$ 8,948

$7,835

Deferred:
Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (6,695)
1,789

$ 6,349
1,284

$ (177)
736

Total deferred provision (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (4,906)

$ 7,633

$ 559

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$21,649

$16,581

$8,394

The Company’s effective income tax rate, as calculated by dividing income tax expense by income before
income taxes, for 2010, 2009 and 2008 was 35.4%, 29.0% and 42.2%, respectively. The Company’s effective tax
rate, as calculated by dividing income tax expense by the difference of income before income taxes minus net
income attributable to the noncontrolling interest, for 2010, 2009 and 2008 was 37.5%, 30.3% and 48.0%,
respectively. The following table provides a reconciliation of income tax expense at the statutory federal rate to
actual income tax expense.

In thousands

Statutory expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of federal benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments for uncertain tax positions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Manufacturing deduction benefit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Meals and entertainment
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

$20,197
2,516
(985)
(56)
(1,995)
1,008
964

Fiscal Year
2009

$19,151
2,315
(6,266)
(5)
(420)
871
935

2008

$6,120
762
1,228
(286)
(490)
740
320

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$21,649

$16,581

$8,394

As of January 2, 2011, the Company had $4.8 million of uncertain tax positions, including accrued interest, of
which $2.5 million would affect the Company’s effective rate if recognized. The Company had $5.6 million of

77

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

uncertain tax positions as of January 3, 2010, including accrued interest, of which $3.5 million would affect the
Company’s effective tax rate if recognized. While it is expected that the amount of uncertain tax positions may
change in the next 12 months, the Company does not expect such change would have a significant impact on the
consolidated financial statements.

A reconciliation of the beginning and ending balances of the total amounts of uncertain tax positions

(excludes accrued interest) is as follows:

In thousands

Gross uncertain tax positions at the beginning of the year . . . . . . . . .
Increase in the uncertain tax positions as a result of tax positions

taken during a prior period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Decrease in the uncertain tax positions principally related to

temporary differences as a result of tax positions taken in a prior
period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Increase in the uncertain tax positions as a result of tax positions

Fiscal Year
2009

2010

2008

$ 4,649

$ 8,000

$7,258

—

—

—

938

(214)

(133)

taken in the current period. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

769

2,535

240

Change in the uncertain tax positions relating to settlements with

taxing authorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

(594)

—

Reduction to uncertain tax positions as a result of a lapse of the

applicable statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,032)

(5,078)

(303)

Gross uncertain tax positions at the end of the year . . . . . . . . . . . . . .

$ 4,386

$ 4,649

$8,000

The Company recognizes potential interest and penalties related to uncertain tax positions in income tax
expense. As of January 2, 2011 and January 3, 2010, the Company had approximately $.4 million and $.9 million of
accrued interest related to uncertain tax positions, respectively. Income tax expense included an interest credit of
$.5 million in 2010, an interest credit of $1.6 million in 2009 due to the reduction in reserves for uncertain tax
positions and interest expense of $.5 million in 2008.

The Patient Protection and Affordable Care Act and the Health Care and Education Reconciliation Act of 2010
include provisions that will reduce the tax benefits available to employers that receive Medicare Part D subsidies.
As a result, during the first quarter of 2010, the Company recorded tax expense totaling $.5 million related to
changes made to the tax deductibility of Medicare Part D subsidies.

Various tax years from 1992 remain open to examination by taxing jurisdictions to which the Company is

subject due to loss carryforwards.

The Company’s income tax assets and liabilities are subject to adjustment in future periods based on the
Company’s ongoing evaluations of such assets and liabilities and new information that becomes available to the
Company.

In the first quarter of 2009, the Company reached an agreement with a taxing authority to settle prior tax
positions for which the Company had previously provided reserves due to uncertainty of resolution. As a result, the
Company reduced the liability for uncertain tax positions by $1.7 million. The net effect of the adjustment was a
decrease in income tax expense in 2009 of approximately $1.7 million.

In the third quarter of 2009, the Company reduced its liability for uncertain tax positions by $5.4 million. The
net effect of the adjustment was a decrease in income tax expense in 2009 of approximately $5.4 million. The
reduction of the liability for uncertain tax positions was due mainly to the lapse of applicable statutes of limitations.

In the third quarter of 2010, the Company reduced its liability for uncertain tax positions by $1.7 million. The
net effect of the adjustment was to decrease income tax expense in 2010 by approximately $1.7 million. The

78

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

reduction of the liability for uncertain tax positions was due mainly to the lapse of the applicable statute of
limitations.

The valuation allowance decreases in 2010, 2009 and 2008 were due to the Company’s assessments of its
ability to use certain net operating loss carryforwards primarily due to agreements with taxing authorities as
previously discussed.

Deferred income taxes are recorded based upon temporary differences between the financial statement and tax
bases of assets and liabilities and available net operating loss and tax credit carryforwards. Temporary differences
and carryforwards that comprised deferred income tax assets and liabilities were as follows:

In thousands

Jan. 2,
2011

Jan. 3,
2010

Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in Piedmont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension (nonunion) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt exchange premium. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$122,963
70,226
41,755
11,221
2,634
6,173

$121,620
70,848
40,615
14,649
3,187
6,013

Deferred income tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

254,972

256,932

Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension (union) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(5,706)
(36,322)
(14,689)
(4,830)
(3,671)
(7,636)

(8,802)
(33,211)
(14,441)
(4,277)
(4,147)
(5,851)

Deferred income tax assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(72,854)

(70,729)

Valuation allowance for deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

499

530

Total deferred income tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net current deferred income tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

182,617
(3,531)

186,733
(2,354)

Net noncurrent deferred income tax liability before accumulated other comprehensive

income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

186,148

189,087

Deferred taxes recognized in accumulated other comprehensive income . . . . . . . . . . . .

(42,186)

(30,539)

Net noncurrent deferred income tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$143,962

$158,548

Deferred tax assets are recognized for the tax benefit of deductible temporary differences and for federal and
state net operating loss and tax credit carryforwards. Valuation allowances are recognized on these assets if the
Company believes that it is more likely than not that some or all of the deferred tax assets will not be realized. The
Company believes the majority of the deferred tax assets will be realized due to the reversal of certain significant
temporary differences and anticipated future taxable income from operations.

In addition to a valuation allowance related to net operating loss carryforwards, the Company records liabilities
for uncertain tax positions related to certain state and federal income tax positions. These liabilities reflect the
Company’s best estimate of the ultimate income tax liability based on currently known facts and information.
Material changes in facts or information as well as the expiration of statutes and/or settlements with individual state
or federal jurisdictions may result in material adjustments to these estimates in the future.

79

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The valuation allowance of $.5 million as of both January 2, 2011 and January 3, 2010, was established

primarily for certain state net operating loss carryforwards which expire in varying amounts through 2024.

15. Accumulated Other Comprehensive Income (Loss)

Accumulated other comprehensive loss is comprised of adjustments relative to the Company’s pension and
postretirement medical benefit plans, foreign currency translation adjustments required for a subsidiary of the
Company that performs data analysis and provides consulting services outside the United States and the Company’s
share of Southeastern’s other comprehensive loss.

A summary of accumulated other comprehensive loss is as follows:

In thousands

Net pension activity:

Jan. 3,
2010

Pre-tax
Activity

Tax
Effect

Jan. 2,
2011

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(40,626)
(37)
Prior service costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(18,423)
(10)

$ 7,227
4

$(51,822)
(43)

Net postretirement benefits activity:

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transition asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ownership share of Southeastern OCI . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . .

(13,470)
7,376
26
(49)
13

(8,036)
(1,784)
(25)
81
(15)

3,631
700
10
(32)
6

(17,875)
6,292
11
—
4

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(46,767)

$(28,212)

$11,546

$(63,433)

In thousands

Net pension activity:

Dec. 28,
2008

Pre-tax
Activity

Tax
Effect

Jan. 3,
2010

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(56,717)
(45)
Prior service costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,536
13

$(10,445)
(5)

$(40,626)
(37)

Net postretirement benefits activity:

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transition asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ownership share of Southeastern OCI . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . .

(9,625)
8,459
41
—
14

(6,341)
(1,785)
(25)
(81)
(2)

2,496
702
10
32
1

(13,470)
7,376
26
(49)
13

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(57,873)

$18,315

$ (7,209)

$(46,767)

16. Capital Transactions

The Company has two classes of common stock outstanding, Common Stock and Class B Common Stock. The
Common Stock is traded on the NASDAQ Global Select Marketsm under the symbol COKE. There is no established
public trading market for the Class B Common Stock. Shares of the Class B Common Stock are convertible on a
share-for-share basis into shares of Common Stock at any time at the option of the holders of Class B Common
Stock.

No cash dividend or dividend of property or stock other than stock of the Company, as specifically described in
the Company’s certificate of incorporation, may be declared and paid on the Class B Common Stock unless an equal

80

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

or greater dividend is declared and paid on the Common Stock. During 2010, 2009 and 2008, dividends of $1.00 per
share were declared and paid on both Common Stock and Class B Common Stock.

Each share of Common Stock is entitled to one vote per share and each share of Class B Common Stock is
entitled to 20 votes per share at all meetings of shareholders. Except as otherwise required by law, holders of the
Common Stock and Class B Common Stock vote together as a single class on all matters brought before the
Company’s stockholders. In the event of liquidation, there is no preference between the two classes of common
stock.

On February 19, 2009, the Company entered into an Amended and Restated Stock Rights and Restrictions
Agreement (the “Amended Rights and Restrictions Agreement”) with The Coca-Cola Company and J. Frank
Harrison, III, the Company’s Chairman and Chief Executive Officer. The Amended Rights and Restrictions
Agreement provides, among other things, (1) that so long as no person or group controls more of the Company’s
voting power than is controlled by Mr. Harrison, III, trustees under the will of J. Frank Harrison, Jr. and any trust that
holds shares of the Company’s stock for the benefit of descendents of J. Frank Harrison, Jr. (collectively, the
“Harrison Family”), The Coca-Cola Company will not acquire additional shares of the Company without the
Company’s consent and the Company will have a right of first refusal with respect to any proposed sale by The
Coca-Cola Company of shares of Company stock; (2) the Company has the right through January 2019 to redeem
shares of the Company’s stock to reduce The Coca-Cola Company’s equity ownership to 20% at a price not less than
$42.50 per share; (3) registration rights for the shares of Company stock owned by The Coca-Cola Company; and
(4) certain rights to The Coca-Cola Company regarding the election of a designee on the Company’s Board of
Directors. The Amended Rights and Restrictions Agreement also provides The Coca-Cola Company the right to
convert its 497,670 shares of the Company’s Common Stock into shares of the Company’s Class B Common Stock
in the event any person or group acquires more of the Company’s voting power than is controlled by the Harrison
Family.

On May 12, 1999, the stockholders of the Company approved a restricted stock award program for J. Frank
Harrison, III, the Company’s Chairman of the Board of Directors and Chief Executive Officer, consisting of
200,000 shares of the Company’s Class B Common Stock. Under the award, shares of restricted stock were granted
at a rate of 20,000 shares per year over the ten-year period. The vesting of each annual installment was contingent
upon the Company achieving at least 80% of the overall goal achievement factor in the Company’s Annual Bonus
Plan. The restricted stock award did not entitle Mr. Harrison, III to participate in dividend or voting rights until each
installment had vested and the shares were issued. The restricted stock award expired at the end of fiscal 2008. Each
annual 20,000 share tranche had an independent performance requirement as it was not established until the
Company’s Annual Bonus Plan targets were approved each year by the Compensation Committee of the Company’s
Board of Directors. As a result, each 20,000 share tranche was considered to have its own service inception date,
grant-date fair value and requisite service period. The Company’s Annual Bonus Plan targets, which establish the
performance requirement for the restricted stock awards, were approved by the Compensation Committee of the
Board of Directors in the first quarter of each year. The Company reimbursed Mr. Harrison, III, for income taxes to
be paid on the shares if the performance requirement was met and the shares issued. The Company accrued the
estimated cost of the income tax reimbursement over the one-year service period.

On March 4, 2009, the Compensation Committee determined that the final 20,000 shares of restricted Class B
Common Stock under the restricted stock award vested and should be issued to Mr. Harrison, III for the fiscal year
ended December 28, 2008.

A summary of the restricted stock awards is as follows:

Year

Shares
Awarded

Grant-Date
Price

Annual
Compensation
Expense

2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,000

$56.50

$1,130,000

81

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On April 29, 2008, the stockholders of the Company approved a Performance Unit Award Agreement for
Mr. Harrison, III consisting of 400,000 performance units (“Units”). Each Unit represents the right to receive one
share of the Company’s Class B Common Stock, subject to certain terms and conditions. The Units are subject to
vesting in annual increments over a ten-year period starting in fiscal year 2009. The number of Units that vest each
year equal the product of 40,000 multiplied by the overall goal achievement factor (not to exceed 100%) under the
Company’s Annual Bonus Plan. The Performance Unit Award Agreement replaced the restricted stock award
previously discussed.

Each annual 40,000 unit tranche has an independent performance requirement as it is not established until the
Company’s Annual Bonus Plan targets are approved each year by the Compensation Committee. As a result, each
40,000 unit tranche is considered to have its own service inception date, grant-date and requisite service period. The
Company’s Annual Bonus Plan targets, which establish the performance requirements for the Performance Unit
Award Agreement, are approved by the Compensation Committee of the Board of Directors in the first quarter of
each year. The Performance Unit Award Agreement does not entitle Mr. Harrison, III to participate in dividends or
voting rights until each installment has vested and the shares are issued. Mr. Harrison, III may satisfy tax
withholding requirements in whole or in part by requiring the Company to settle in cash such number of Units
otherwise payable in Class B Common Stock to meet the maximum statutory tax withholding requirements.

Compensation expense for the Performance Unit Award Agreement recognized in 2010 was $2.2 million,
which was based upon a share price of $55.58 on December 31, 2010. Compensation expense for the Performance
Unit Award Agreement recognized in 2009 was $2.2 million which was based upon a share price of $54.02 on
December 31, 2009.

On March 9, 2010, the Compensation Committee determined that 40,000 shares of the Company’s Class B
Common Stock should be issued pursuant to a Performance Unit Award Agreement to J. Frank Harrison, III, in
connection with his services in 2009 as Chairman of the Board of Directors and Chief Executive Officer of the
Company. As permitted under the terms of the Performance Unit Award Agreement, 17,680 of such shares were
settled in cash to satisfy tax withholding obligations in connection with the vesting of the performance units.

On March 8, 2011, the Compensation Committee determined that 40,000 shares of the Company’s Class B
Common Stock should be issued pursuant to a Performance Unit Award Agreement to J. Frank Harrison, III, in
connection with his services in 2010 as Chairman of the Board of Directors and Chief Executive Officer of the
Company. As permitted under the terms of the Performance Unit Award Agreement, 17,680 of such shares were
settled in cash to satisfy tax withholding obligations in connection with the vesting of the performance units.

On February 19, 2009, The Coca-Cola Company converted all of its 497,670 shares of the Company’s Class B

Common Stock into an equivalent number of shares of the Common Stock of the Company.

The increase in the number of shares outstanding in 2010 was due to the issuance of 22,320 shares of Class B
Common Stock related to the Performance Unit Award Agreement. The increase in the number of shares
outstanding in 2009 was due to the issuance of 20,000 shares of Class B Common Stock related to the restricted
stock award.

17. Benefit Plans

Pension Plans

Retirement benefits under the two Company-sponsored pension plans are based on the employee’s length of
service, average compensation over the five consecutive years which gives the highest average compensation and
the average of the Social Security taxable wage base during the 35-year period before a participant reaches Social
Security retirement age. Contributions to the plans are based on the projected unit credit actuarial funding method
and are limited to the amounts currently deductible for income tax purposes. On February 22, 2006, the Board of

82

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Directors of the Company approved an amendment to the principal Company-sponsored pension plan covering
substantially all nonunion employees to cease further benefit accruals under the plan effective June 30, 2006.

The following tables set forth pertinent information for the two Company-sponsored pension plans:

Changes in Projected Benefit Obligation

In thousands

Fiscal Year

2010

2009

Projected benefit obligation at beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial (gain) loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in plan provisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$193,583
79
11,441
29,105
(6,449)
25

$188,983
71
11,136
(255)
(6,352)
—

Projected benefit obligation at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$227,784

$193,583

The Company recognized an actuarial gain of $26.5 million in 2009 primarily due to an increase in the fair
market value of the plan assets in 2009. The gain of $26.5 million consists of both an experience gain and the net
amortization of previously existing losses during 2009. The actuarial gain, net of tax, was recorded in other
comprehensive income. The Company recognized an actuarial loss of $18.4 million in 2010 primarily due to a
change in the discount rate from 6.0% in 2009 to 5.5% in 2010 and a change in the mortality assumption tables. The
actuarial loss, net of tax, was also recorded in other comprehensive income.

The projected benefit obligations and accumulated benefit obligations for both of the Company’s pension
plans were in excess of plan assets at January 2, 2011 and January 3, 2010. The accumulated benefit obligation was
$227.8 million and $193.6 million at January 2, 2011 and January 3, 2010, respectively.

Change in Plan Assets

In thousands

2010

2009

Fair value of plan assets at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employer contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$146,564
16,485
9,530
(6,449)

$116,519
26,297
10,100
(6,352)

Fair value of plan assets at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$166,130

$146,564

Funded Status

In thousands

Jan. 2,
2011

Jan. 3,
2010

Projected benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(227,784)
166,130
Plan assets at fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(193,583)
146,564

Net funded status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (61,654)

$ (47,019)

83

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Amounts Recognized in the Consolidated Balance Sheets

In thousands

Jan. 2,
2011

Jan. 3,
2010

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— $

$
(61,654)

—
(47,019)

Net amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(61,654)

$(47,019)

Net Periodic Pension Cost

In thousands

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

$

79
11,441
(11,525)
14
5,723

Fiscal Year
2009

$

71
11,136
(9,342)
13
9,327

2008

$

82
10,806
(13,641)
16
444

Net periodic pension cost (income). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 5,732

$11,205

$ (2,293)

Significant Assumptions Used

Projected benefit obligation at the measurement date:

2010

2009

2008

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.50% 6.00% 6.00%
Weighted average rate of compensation increase . . . . . . . . . . . . . . . . . . . . . N/A

N/A

N/A

Net periodic pension cost for the fiscal year:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.00% 6.00% 6.25%
Weighted average expected long-term rate of return on plan assets . . . . . . . . 8.00% 8.00% 8.00%
Weighted average rate of compensation increase . . . . . . . . . . . . . . . . . . . . . N/A

N/A

N/A

Cash Flows

In thousands

Anticipated future pension benefit payments for the fiscal years:
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 6,925
7,301
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7,776
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8,178
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5,685
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
53,415
2016 – 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Anticipated contributions for the two Company-sponsored pension plans will be in the range of $7 million to

$10 million in 2011.

84

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Plan Assets

The Company’s pension plans target asset allocation for 2011, actual asset allocation at January 2, 2011 and
January 3, 2010 and the expected weighted average long-term rate of return by asset category were as follows:

Percentage of
Plan
Assets at
Fiscal Year-
End

2010

2009

Weighted
Average
Expected
Long-Term
Rate of
Return - 2010

42% 41%
4%
4%
12% 11%
42% 44%

3.6%
.5%
1.4%
2.5%

8.0%

U.S. large capitalization equity securities . . . . . . . . . . . . . . . . . . . . .
U.S. small/mid-capitalization equity securities . . . . . . . . . . . . . . . . . .
International equity securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Target
Allocation
2011

40%
5%
15%
40%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100%

100% 100%

The investments in the Company’s pension plans include U.S. equities, international equities and debt
securities. All of the plan assets are invested in institutional investment funds managed by professional investment
advisors. The objective of the Company’s investment philosophy is to earn the plans’ targeted rate of return over
longer periods without assuming excess investment risk. The general guidelines for plan investments include
30% — 50% in large capitalization equity securities, 0% — 20% in U.S. small and mid-capitalization equity
securities, 0% — 20% in international equity securities and 10% — 50% in debt securities. The Company currently
has 58% of its plan investments in equity securities and 42% in debt securities.

U.S. large capitalization equity securities include domestic based companies that are generally included in
common market indices such as the S&P 500TM and the Russell 1000TM. U.S. small and mid-capitalization equity
securities include small domestic equities as represented by the Russell 2000TM index. International equity securities
include companies from developed markets outside of the United States. Debt securities at January 2, 2011 are
comprised of investments in two institutional bond funds with a weighted average duration of approximately three
years.

The weighted average expected long-term rate of return of plan assets of 8% was used in determining net
periodic pension cost in both 2010 and 2009. This rate reflects an estimate of long-term future returns for the
pension plan assets. This estimate is primarily a function of the asset classes (equities versus fixed income) in which
the pension plan assets are invested and the analysis of past performance of these asset classes over a long period of
time. This analysis includes expected long-term inflation and the risk premiums associated with equity investments
and fixed income investments.

85

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following table summarizes the Company’s pension plan assets measured at fair value on a recurring basis

(at least annually) at January 2, 2011:

In thousands

Cash equivalents(1)

Quoted Prices
in Active
Market for
Identical Assets
(Level 1)

Significant Other
Observable Input
(Level 2)

Total

Common/collective trust funds . . . . . . . . . . . . . . . . . . . . . . .

$ —

$

871

$

871

Equity securities(2)

U.S. large capitalization . . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. mid-capitalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common/collective trust funds(3) . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,395
4,186
2,123
—
1,053

—
—
—
69,916
—

19,395
4,186
2,123
69,916
1,053

Fixed income

Common/collective trust funds(3) . . . . . . . . . . . . . . . . . . . . .

—

68,586

68,586

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,757

$139,373

$166,130

(1) Cash equivalents are valued at $100/unit which approximates fair value.

(2) Equity securities other than common/collective trust funds consist primarily of common stock. Investments in

common stocks are valued using quoted market prices multiplied by the number of shares owned.

(3) The underlying investments held in common/collective trust funds are actively managed equity securities and
fixed income investment vehicles that are valued at the net asset value per share multiplied by the number of
shares held as of the measurement date.

The following table summarizes the Company’s pension plan assets measured at fair value on a recurring basis

(at least annually) at January 3, 2010:

In thousands

Cash equivalents(1)

Quoted Prices
in Active
Market for
Identical Assets
(Level 1)

Significant Other
Observable Input
(Level 2)

Total

Common/collective trust funds . . . . . . . . . . . . . . . . . . . . . . .

$ —

$

323

$

323

Equity securities(2)

U.S. large capitalization . . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. mid-capitalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common/collective trust funds(3) . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,387
4,174
101
—
726

—
—
—
58,500
—

19,387
4,174
101
58,500
726

Fixed income

Common/collective trust funds(3) . . . . . . . . . . . . . . . . . . . . .

—

63,353

63,353

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$24,388

$122,176

$146,564

(1) Cash equivalents are valued at $100/unit which approximates fair value.

86

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(2) Equity securities other than common/collective trust funds consist primarily of common stock. Investments in

common stocks are valued using quoted market prices multiplied by the number of shares owned.

(3) The underlying investments held in common/collective trust funds are actively managed equity securities and
fixed income investment vehicles that are valued at the net asset value per share multiplied by the number of
shares held as of the measurement date.

The Company does not have any unobservable inputs (Level 3) pension plan assets.

401(k) Savings Plan

The Company provides a 401(k) Savings Plan for substantially all of its employees who are not part of
collective bargaining agreements. The Company suspended matching contributions to its 401(k) Savings Plan
effective April 1, 2009. The Company maintained the option to match its employees’ 401(k) Savings Plan
contributions based on the financial results for 2009. The Company subsequently decided to match the first 5% of its
employees’ contributions (consistent with the first quarter of 2009 matching contribution percentage) for the entire
year of 2009.

The Company matched the first 3% of its employees’ contributions for 2010. The Company maintained the
option to increase the matching contributions an additional 2%, for a total of 5%, for the Company’s employees
based on the financial results for 2010. Based on the Company’s financial results, the Company decided to increase
the matching contributions for the additional 2% for the entire year of 2010. The additional 2% was paid as follows:
first quarter paid in the second quarter, second quarter paid in the third quarter, third quarter paid in the fourth
quarter and the fourth quarter paid in the first quarter of 2011. The Company has accrued $.7 million in the fourth
quarter for the payment in the first quarter of 2011. The total expense for this benefit was $8.7 million, $8.6 million
and $10.0 million in 2010, 2009 and 2008, respectively.

Postretirement Benefits

The Company provides postretirement benefits for a portion of its current employees. The Company
recognizes the cost of postretirement benefits, which consist principally of medical benefits, during employees’
periods of active service. The Company does not pre-fund these benefits and has the right to modify or terminate
certain of these benefits in the future.

87

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following tables set forth a reconciliation of the beginning and ending balances of the benefit obligation, a
reconciliation of the beginning and ending balances of the fair value of plan assets and funded status of the
Company’s postretirement benefit plan:

In thousands

Fiscal Year

2010

2009

Benefit obligation at beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $44,811
752
Service cost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,521
Interest cost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
548
Plan participants’ contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9,539
Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(2,963)
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
103
Medicare Part D subsidy reimbursement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$36,832
617
2,295
537
7,384
(2,957)
103

Benefit obligation at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55,311

$44,811

Fair value of plan assets at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ — $ —
2,317
Employer contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
537
Plan participants’ contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(2,957)
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
103
Medicare Part D subsidy reimbursement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,312
548
(2,963)
103

Fair value of plan assets at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ — $ —

In thousands

Jan. 2,
2011

Jan. 3,
2010

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (2,802)
(52,509)

$ (2,524)
(42,287)

Accrued liability at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(55,311)

$(44,811)

The components of net periodic postretirement benefit cost were as follows:

In thousands

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of unrecognized transitional assets . . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

$

752
2,521
(25)
1,502
(1,784)

Fiscal Year
2009

$

617
2,295
(25)
1,043
(1,784)

2008

$

511
2,145
(25)
916
(1,784)

Net periodic postretirement benefit cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,966

$ 2,146

$ 1,763

Significant Assumptions Used

2010

2009

2008

Benefit obligation at the measurement date:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.25% 5.75% 6.25%

Net periodic postretirement benefit cost for the fiscal year:

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.75% 6.25% 6.25%

88

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The weighted average health care cost trend used in measuring the postretirement benefit expense in 2010 was
9% graded down to an ultimate rate of 5% by 2014. The weighted average health care cost trend used in measuring
the postretirement benefit expense in 2009 was 9% graded down to an ultimate rate of 5% by 2013. The weighted
average health care cost trend used in measuring the postretirement benefit expense in 2008 was 9% graded down to
an ultimate rate of 5% by 2012.

A 1% increase or decrease in this annual health care cost trend would have impacted the postretirement benefit

obligation and service cost and interest cost of the Company’s postretirement benefit plan as follows:

In thousands

Increase (decrease) in:

1% Increase

1% Decrease

Postretirement benefit obligation at January 2, 2011. . . . . . . . . . . . . . .
Service cost and interest cost in 2010 . . . . . . . . . . . . . . . . . . . . . . . . .

$6,536
289

$(5,783)
(255)

Cash Flows

In thousands

Anticipated future postretirement benefit payments reflecting expected future service for

the fiscal years:

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,802
2,956
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,025
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,233
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,328
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18,665
2016 — 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Anticipated future postretirement benefit payments are shown net of Medicare Part D subsidy reimbursements,

which are not material.

The amounts in accumulated other comprehensive income that have not yet been recognized as components of
net periodic benefit cost at January 3, 2010, the activity during 2010, and the balances at January 2, 2011 are as
follows:

In thousands

Pension Plans:

Jan. 3,
2010

Actuarial
Gain (Loss)

Reclassification
Adjustments

Jan. 2,
2011

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service cost (credit) . . . . . . . . . . . . . . . . . . . . .

$(67,199)
(61)

$(24,146)
(25)

$ 5,723
15

$ (85,622)
(71)

Postretirement Medical:

Actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service cost (credit) . . . . . . . . . . . . . . . . . . . . .
Transition asset. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(22,232)
12,201
43

(9,539)
—
—

1,503
(1,784)
(25)

(30,268)
10,417
18

$(77,248)

$(33,710)

$ 5,432

$(105,526)

89

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The amounts of accumulated other comprehensive income that are expected to be recognized as components of

net periodic cost during 2011 are as follows:

In thousands

Actuarial loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service cost (credit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transitional asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Plans

$2,063
17
—

$2,080

Postretirement
Medical

$ 2,120
(1,717)
(18)

Total

$ 4,183
(1,700)
(18)

$

385

$ 2,465

Multi-Employer Benefits

The Company also participates in various multi-employer pension plans covering certain employees who are
part of collective bargaining agreements. Total pension expense for multi-employer plans in 2010, 2009 and 2008
was $.5 million, $.5 million and $1.0 million, respectively.

The Company entered into a new agreement in the third quarter of 2008 after one of its collective bargaining
contracts expired in July 2008. The new agreement allowed the Company to freeze its liability to Central States, a
multi-employer defined benefit pension fund, while preserving the pension benefits previously earned by the
employees. As a result of freezing the Company’s liability to Central States, the Company recorded a charge of
$13.6 million in 2008. The Company paid $3.0 million in 2008 to the Southern States Savings and Retirement Plan
(“Southern States”) under the agreement to freeze Central States liability. The remaining $10.6 million is the
present value amount, using a discount rate of 7%, that will be paid to Central States and had been recorded in other
liabilities. The Company will pay approximately $1 million annually through 2028. The Company will also make
future contributions on behalf of these employees to Southern States. During 2008, the Company also incurred
approximately $.4 million in expense to settle a strike by union employees covered by this plan.

90

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

18. Related Party Transactions

The Company’s business consists primarily of the production, marketing and distribution of nonalcoholic
beverages of The Coca-Cola Company, which is the sole owner of the secret formulas under which the primary
components (either concentrate or syrup) of its soft drink products are manufactured. As of January 2, 2011, The
Coca-Cola Company had a 34.8% interest in the Company’s outstanding Common Stock, representing 5.2% of the
total voting power of the Company’s Common Stock and Class B Common Stock voting together as a single class.
The Coca-Cola Company does not own any shares of Class B Common Stock of the Company.

In August 2007, the Company entered into a distribution agreement with Energy Brands Inc. (“Energy
Brands”), a wholly-owned subsidiary of The Coca-Cola Company. Energy Brands, also known as glacéau, is a
producer and distributor of branded enhanced beverages including vitaminwater and smartwater. The distribution
agreement is effective November 1, 2007 for a period of ten years and, unless earlier terminated, will be
automatically renewed for succeeding ten-year terms, subject to a one year non-renewal notification by the
Company. In conjunction with the execution of the distribution agreement, the Company entered into an agreement
with The Coca-Cola Company whereby the Company agreed not to introduce new third party brands or certain third
party brand extensions in the United States through August 31, 2010 unless mutually agreed to by the Company and
The Coca-Cola Company.

The following table summarizes the significant transactions between the Company and The Coca-Cola

Company:

In millions

Fiscal Year
2009

2010

2008

Payments by the Company for concentrate, syrup, sweetener and other

purchases. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing funding support payments to the Company . . . . . . . . . . . . . . . . . . . . .

$393.5
(45.1)

$361.7
(46.0)

$363.3
(42.9)

Payments by the Company net of marketing funding support . . . . . . . . . . . . . .

$348.4

$315.7

$320.4

Payments by the Company for customer marketing programs . . . . . . . . . . . . . . .
Payments by the Company for cold drink equipment parts . . . . . . . . . . . . . . . . .
Fountain delivery and equipment repair fees paid to the Company. . . . . . . . . . . .
Presence marketing support provided by The Coca-Cola Company on the

Company’s behalf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payments to the Company to facilitate the distribution of certain brands and

packages to other Coca-Cola bottlers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales of finished products to The Coca-Cola Company . . . . . . . . . . . . . . . . . . . .

$ 50.7
8.6
10.4

$ 52.0
7.2
11.2

$ 48.6
7.1
10.4

4.4

2.8
.1

4.5

1.0
1.1

4.0

—
6.3

The Company has a production arrangement with Coca-Cola Refreshments USA, Inc. (“CCR”) to buy and sell
finished products at cost. The Coca-Cola Company acquired Coca-Cola Enterprises Inc. (“CCE”) on October 2,
2010. In connection with the transaction, CCE changed its name to CCR and transferred its beverage operations
outside of North America to an independent third party. As a result of the transaction, the North American
operations of CCE are now included in CCR. References to CCR refer to CCR and CCE as it existed prior to the
acquisition by The Coca-Cola Company. Sales to CCR under this agreement were $48.5 million, $50.0 million and
$40.2 million in 2010, 2009 and 2008, respectively. Purchases from CCR under this arrangement were $24.8 mil-
lion, $22.9 million and $26.5 million in 2010, 2009 and 2008, respectively. In addition, CCR began distributing one
of the Company’s own brands (Tum-E Yummies) in the first quarter of 2010. Total sales to CCR for this brand were
$12.9 million in 2010.

Along with all the other Coca-Cola bottlers in the United States, the Company is a member in Coca-Cola
Bottlers’ Sales and Services Company, LLC (“CCBSS”), which was formed in 2003 for the purposes of facilitating

91

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

various procurement functions and distributing certain specified beverage products of The Coca-Cola Company
with the intention of enhancing the efficiency and competitiveness of the Coca-Cola bottling system in the United
States. CCBSS negotiates the procurement for the majority of the Company’s raw materials (excluding concen-
trate). The Company pays an administrative fee to CCBSS for its services. Administrative fees to CCBSS for its
services were $.5 million, $.5 million and $.3 million in 2010, 2009 and 2008, respectively. Amounts due from
CCBSS for rebates on raw material purchases were $3.6 million and $3.9 million as of January 2, 2011 and
January 3, 2010, respectively. CCR is also a member of CCBSS.

The Company leases from Harrison Limited Partnership One (“HLP”) the Snyder Production Center (“SPC”)
and an adjacent sales facility, which are located in Charlotte, North Carolina. HLP is directly and indirectly owned
by trusts of which J. Frank Harrison, III, Chairman of the Board of Directors and Chief Executive Officer of the
Company, and Deborah H. Everhart, a director of the Company, are trustees and beneficiaries. Originally the current
lease was to expire on December 31, 2010. On March 23, 2009, the Company modified the lease agreement (new
terms to begin January 1, 2011) with HLP related to the SPC lease. The modified lease would not have changed the
classification of the existing lease had it been in effect in the first quarter of 2002, when the capital lease was
recorded, as the Company received a renewal option to extend the term of the lease, which it expected to exercise.
The modified lease did not extend the term of the existing lease (remaining lease term was reduced from
approximately 22 years to approximately 12 years). Accordingly, the present value of the leased property under
capital leases and capital lease obligations was adjusted by an amount equal to the difference between the future
minimum lease payments under the modified lease agreement and the present value of the existing obligation on the
modification date. The capital lease obligations and leased property under capital leases were both decreased by
$7.5 million in March 2009. The annual base rent the Company is obligated to pay under the modified lease is
subject to an adjustment for an inflation factor. The prior lease annual base rent was subject to adjustment for an
inflation factor and for increases or decreases in interest rates, using LIBOR as the measurement device. The
principal balance outstanding under this capital lease as of January 2, 2011 was $27.3 million.

The minimum rentals and contingent rental payments that relate to this lease were as follows:

In millions

Fiscal Year
2009

2010

Minimum rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contingent rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4.9
(1.7)

$ 4.8
(1.4)

2008

$4.7
(.9)

Total rental payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3.2

$ 3.4

$3.8

The contingent rentals in 2010, 2009 and 2008 reduce the minimum rentals as a result of changes in interest
rates, using LIBOR as the measurement device. Increases or decreases in lease payments that result from changes in
the interest rate factor are recorded as adjustments to interest expense.

The Company leases from Beacon Investment Corporation (“Beacon”) the Company’s headquarters office
facility and an adjacent office facility. The lease expires on December 31, 2021. Beacon’s sole shareholder is J.
Frank Harrison, III. The principal balance outstanding under this capital lease as of January 2, 2011 was
$29.1 million. The annual base rent the Company is obligated to pay under the lease is subject to adjustment
for increases in the Consumer Price Index.

The minimum rentals and contingent rental payments that relate to this lease were as follows:

In millions

Fiscal Year
2009

2010

Minimum rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.6
.2
Contingent rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total rental payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.8

$3.6
.1

$3.7

2008

$3.5
.2

$3.7

92

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The contingent rentals in 2010, 2009 and 2008 are a result of changes in the Consumer Price Index. Increases
or decreases in lease payments that result from changes in the Consumer Price Index or changes in the interest rate
factor are recorded as adjustments to interest expense.

The Company is a shareholder in two entities from which it purchases substantially all of its requirements for
plastic bottles. Net purchases from these entities were $74.0 million, $68.3 million and $72.7 million in 2010, 2009
and 2008, respectively. In conjunction with its participation in Southeastern, the Company has guaranteed a portion
of the entity’s debt. Such guarantee amounted to $15.4 million as of January 2, 2011. The Company has not recorded
any liability associated with this guarantee and holds no assets as collateral against this guarantee. The Company’s
equity investment in one of these entities, Southeastern, was $15.7 million and $13.2 million as of January 2, 2011
and January 3, 2010, respectively, and was recorded in other assets on the Company’s consolidated balance sheets.

The Company is a member of SAC, a manufacturing cooperative. SAC sells finished products to the Company
and Piedmont at cost. Purchases from SAC by the Company and Piedmont for finished products were $131 million,
$131 million and $142 million in 2010, 2009 and 2008, respectively. The Company also manages the operations of
SAC pursuant to a management agreement. Management fees earned from SAC were $1.5 million, $1.2 million and
$1.4 million in 2010, 2009 and 2008, respectively. The Company has also guaranteed a portion of debt for SAC.
Such guarantee amounted to $13.6 million as of January 2, 2011. The Company has not recorded any liability
associated with this guarantee and holds no assets as collateral against this guarantee. The Company’s equity
investment in SAC was $5.6 million as of both January 2, 2011 and January 3, 2010, respectively.

The Company monitors its investments in cooperatives and would be required to write down its investment if
an impairment is identified and the Company determined it to be other than temporary. No impairment of the
Company’s investments in cooperatives has been identified as of January 2, 2011 nor was there any impairment in
2010, 2009 and 2008.

93

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

19. Net Sales by Product Category

Net sales by product category were as follows:

In thousands

Bottle/can sales:

2010

Fiscal Year
2009

2008

Sparkling beverages (including energy products) . . . . . . . . . . . . .
Still beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,031,423
213,570

$1,006,356
202,079

$1,011,656
225,618

Total bottle/can sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,244,993

1,208,435

1,237,274

Other sales:

Sales to other Coca-Cola bottlers . . . . . . . . . . . . . . . . . . . . . . . . .
Post-mix and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

140,807
128,799

Total other sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

269,606

131,153
103,398

234,551

128,651
97,690

226,341

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,514,599

$1,442,986

$1,463,615

Sparkling beverages are carbonated beverages and energy products while still beverages are noncarbonated

beverages.

94

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

20. Net Income Per Share

The following table sets forth the computation of basic net income per share and diluted net income per share
under the two-class method. See Note 1 to the consolidated financial statements for additional information related
to net income per share.

In thousands (except per share data)

Numerator for basic and diluted net income per Common Stock and Class B

Common Stock share:
Net income attributable to Coca-Cola Bottling Co. Consolidated . . . . . . . . .
Less dividends:

2010

Fiscal Year
2009

2008

$36,057

$38,136

$9,091

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7,141
2,039

7,070
2,092

6,644
2,500

Total undistributed earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,877

$28,974

$ (53)

Common Stock undistributed earnings — basic . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock undistributed earnings — basic . . . . . . . . . . . . . . . .

$20,905
5,972

$22,360
6,614

$ (39)
(14)

Total undistributed earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,877

$28,974

$ (53)

Common Stock undistributed earnings — diluted . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock undistributed earnings — diluted . . . . . . . . . . . . . .

$20,814
6,063

$22,279
6,695

$ (38)
(15)

Total undistributed earnings — diluted . . . . . . . . . . . . . . . . . . . . . . . . .

$26,877

$28,974

$ (53)

Numerator for basic net income per Common Stock share:

Dividends on Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common Stock undistributed earnings — basic . . . . . . . . . . . . . . . . . . . . . .

$ 7,141
20,905

$ 7,070
22,360

$6,644
(39)

Numerator for basic net income per Common Stock share . . . . . . . . . .

$28,046

$29,430

$6,605

Numerator for basic net income per Class B Common Stock share:

Dividends on Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock undistributed earnings — basic . . . . . . . . . . . . . . . .

$ 2,039
5,972

$ 2,092
6,614

$2,500
(14)

Numerator for basic net income per Class B Common Stock share . . . .

$ 8,011

$ 8,706

$2,486

Numerator for diluted net income per Common Stock share:

Dividends on Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends on Class B Common Stock assumed converted to Common

Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common Stock undistributed earnings — diluted . . . . . . . . . . . . . . . . . . . . .

$ 7,141

$ 7,070

$6,644

2,039
26,877

2,092
28,974

2,500
(53)

Numerator for diluted net income per Common Stock share . . . . . . . . .

$36,057

$38,136

$9,091

95

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In thousands (except per share data)

Numerator for diluted net income per Class B Common Stock share:

Fiscal Year
2009

2010

2008

Dividends on Class B Common Stock. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock undistributed earnings — diluted . . . . . . . . . . . . . . . .

$2,039
6,063

$2,092
6,695

$2,500
(15)

Numerator for diluted net income per Class B Common Stock share . . . . . .

$8,102

$8,787

$2,485

Denominator for basic net income per Common Stock and Class B Common

Stock share:
Common Stock weighted average shares outstanding — basic . . . . . . . . . . . . .
Class B Common Stock weighted average shares outstanding — basic . . . . . . .

Denominator for diluted net income per Common Stock and Class B Common

Stock share:
Common Stock weighted average shares outstanding — diluted (assumes

7,141
2,040

7,072
2,092

6,644
2,500

conversion of Class B Common Stock to Common Stock) . . . . . . . . . . . . . .
Class B Common Stock weighted average shares outstanding — diluted . . . . .

9,221
2,080

9,197
2,125

9,160
2,516

Basic net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3.93

$ 4.16

Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3.93

$ 4.16

Diluted net income per share:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3.91

$ 4.15

Class B Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3.90

$ 4.13

$

$

$

$

.99

.99

.99

.99

NOTES TO TABLE

(1) For purposes of the diluted net income per share computation for Common Stock, shares of Class B Common
Stock are assumed to be converted; therefore, 100% of undistributed earnings is allocated to Common Stock.
(2) For purposes of the diluted net income per share computation for Class B Common Stock, weighted average
shares of Class B Common Stock are assumed to be outstanding for the entire period and not converted.

(3) Denominator for diluted net income per share for Common Stock and Class B Common Stock includes the
diluted effect of shares relative to the restricted stock award in 2008 and the performance unit award in 2010 and
2009.

96

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

21. Risks and Uncertainties

Approximately 88% of the Company’s 2010 bottle/can volume to retail customers are products of The
Coca-Cola Company, which is the sole supplier of these products or of the concentrates or syrups required to
manufacture these products. The remaining 12% of the Company’s 2010 bottle/can volume to retail customers are
products of other beverage companies or those owned by the Company. The Company has beverage agreements
under which it has various requirements to meet. Failure to meet the requirements of these beverage agreements
could result in the loss of distribution rights for the respective product.

The Company’s products are sold and distributed directly by its employees to retail stores and other outlets.
During 2010, approximately 69% of the Company’s bottle/can volume to retail customers was sold for future
consumption, while the remaining bottle/can volume to retail customers of approximately 31% was sold for
immediate consumption. The Company’s largest customers, Wal-Mart Stores, Inc. and Food Lion, LLC, accounted
for approximately 24% and 10%, respectively, of the Company’s total bottle/can volume to retail customers during
2010; accounted for approximately 19% and 12%, respectively, of the Company’s total bottle/can volume to retail
customers during 2009; and accounted for approximately 19% and 11%, respectively, of the Company’s total bottle/
can volume during 2008. Wal-Mart Stores, Inc. accounted for approximately 17%, 15% and 14% of the Company’s
total net sales during 2010, 2009 and 2008, respectively.

The Company obtains all of its aluminum cans from two domestic suppliers. The Company currently obtains
all of its plastic bottles from two domestic entities. See Note 13 and Note 18 of the consolidated financial statements
for additional information.

The Company is exposed to price risk on such commodities as aluminum, corn and resin which affects the cost
of raw materials used in the production of finished products. The Company both produces and procures these
finished products. Examples of the raw materials affected are aluminum cans and plastic bottles used for packaging
and high fructose corn syrup used as a product ingredient. Further, the Company is exposed to commodity price risk
on crude oil which impacts the Company’s cost of fuel used in the movement and delivery of the Company’s
products. The Company participates in commodity hedging and risk mitigation programs administered both by
CCBSS and by the Company. In addition, there is no limit on the price The Coca-Cola Company and other beverage
companies can charge for concentrate.

Certain liabilities of the Company are subject to risk of changes in both long-term and short-term interest rates.

These liabilities include floating rate debt, retirement benefit obligations and the Company’s pension liability.

Approximately 7% of the Company’s labor force is covered by collective bargaining agreements. Two
collective bargaining agreements covering approximately .8% of the Company’s employees expired during 2010
and the Company entered into new agreements in 2010. Two collective bargaining agreements covering approx-
imately 6% of the Company’s employees will expire during 2011.

97

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

22. Supplemental Disclosures of Cash Flow Information

Changes in current assets and current liabilities affecting cash were as follows:

In thousands

Accounts receivable, trade, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable from The Coca-Cola Company . . . . . . . . . . . . . . . . . . .
Accounts receivable, other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable, trade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable to The Coca-Cola Company . . . . . . . . . . . . . . . . . . . . . . .
Other accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

$(4,015)
(7,972)
(1,875)
(7,887)
9,142
(5,377)
(2,822)
7,487
3,608
2

Fiscal Year
2009

$ 7,122
(655)
(4,015)
6,375
(13,963)
(17,218)
(7,431)
4,474
517
(2,618)

2008

$ (7,350)
346
(5,123)
(1,963)
(573)
(8,940)
23,714
(1,594)
(162)
(278)

Increase in current assets less current liabilities . . . . . . . . . . . . . . . . . . . . . .

$(9,709)

$(27,412)

$ (1,923)

Non-cash activity

Additions to property, plant and equipment of $10.4 million and $11.6 million have been accrued but not paid
and are recorded in accounts payable, trade as of January 2, 2011 and January 3, 2010, respectively. Additions to
property, plant and equipment included $1.5 million for a trade-in allowance on manufacturing equipment in 2010.

Cash payments for interest and income taxes were as follows:

In thousands

2010

Fiscal Year
2009

2008

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $34,117
14,117
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$39,268
13,825

$35,133
6,954

98

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

23. New Accounting Pronouncements

Recently Issued Pronouncements

In June 2009, the FASB issued new guidance which replaces the quantitative-based risks and rewards
calculation for determining which enterprise, if any, has a controlling financial interest in a variable interest entity
(“VIE”) with an approach focused on identifying which enterprise has the power to direct the activities of the VIE
that most significantly impacts the entity’s economic performance and the obligation to absorb losses or the right to
receive benefits from the entity. The new guidance was effective for annual reporting periods that began after
November 15, 2009. The Company’s adoption of this new guidance did not have a material impact on the
Company’s consolidated financial statements.

In June 2009, the FASB issued new guidance which eliminates the exceptions for qualifying special-purpose
entities from consolidation guidance and the exception that permitted sale accounting for certain mortgage
securitization when a transferor has not surrendered control over the transferred financial assets. The new guidance
was effective for annual reporting periods that began after November 15, 2009. The Company’s adoption of this new
guidance did not have a material impact on the Company’s consolidated financial statements.

In January 2010, the FASB issued new guidance that clarifies the decrease-in-ownership of subsidiaries
provisions of GAAP. The new guidance clarifies to which subsidiaries the decrease-in-ownership provision of
Accounting Standards Codification 810-10 apply. The new guidance was effective for the Company in the first
quarter of 2010. The Company’s adoption of this new guidance did not have a material impact on the Company’s
consolidated financial statements.

In January 2010, the FASB issued new guidance related to the disclosures about transfers into and out of
Levels 1 and 2 fair value classifications and separate disclosures about purchases, sales, issuances and settlements
relating to the Level 3 fair value classification. The new guidance also clarifies existing fair value disclosures about
the level of disaggregation and about inputs and valuation techniques used to measure the fair value. The new
guidance was effective for the Company in the first quarter of 2010 except for the requirement to provide the Level 3
activity of purchases, sales, issuances and settlements on a gross basis, which is effective for the Company in the
first quarter of 2011. The Company’s adoption of this new guidance did not have a material impact on the
Company’s consolidated financial statements. The Company also does not expect the Level 3 requirements of the
new guidance effective the first quarter of 2011 to have a material impact on the Company’s consolidated financial
statements.

99

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

24. Quarterly Financial Data (Unaudited)

Set forth below are unaudited quarterly financial data for the fiscal years ended January 2, 2011 and January 3,

2010.

Year Ended January 2, 2011

1(1)

2(2)(3)(4)

3(5)(6)(7)

4(8)

Quarter

In thousands (except per share data)
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to Coca-Cola Bottling Co.

Consolidated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic net income per share based on net income attributable

to Coca-Cola Bottling Co. Consolidated:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . .

Diluted net income per share based on net income

attributable to Coca-Cola Bottling Co. Consolidated:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . .

$347,498
146,703

$417,361
168,008

$395,364
173,117

$354,376
152,988

4,660

12,043

15,533

3,821

$
$

$
$

.51
.51

.51
.50

$
$

$
$

1.31
1.31

1.31
1.30

$
$

$
$

Quarter

1.69
1.69

1.68
1.68

$
$

$
$

.42
.42

.41
.41

Year Ended January 3, 2010

1(9)(10)

2(11)(12)

3(13)(14)

4(15)

In thousands (except per share data)
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to Coca-Cola Bottling Co.

$336,261
147,129

$377,749
160,127

$374,556
157,320

$354,420
155,418

Consolidated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,531

12,187

15,428

1,990

Basic net income per share based on net income

attributable to Coca-Cola Bottling Co. Consolidated:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . .

Diluted net income per share based on net income

attributable to Coca-Cola Bottling Co. Consolidated:

Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class B Common Stock . . . . . . . . . . . . . . . . . . . . . .

$
$

$
$

.93
.93

.93
.93

$
$

$
$

1.33
1.33

1.32
1.32

$
$

$
$

1.68
1.68

1.68
1.67

$
$

$
$

.22
.22

.22
.21

Sales are seasonal with the highest sales volume occurring in May, June, July and August.

(1) Net income in the first quarter of 2010 included a $0.5 million debit to income tax expense ($.05 per basic
common share) related to the change in tax law eliminating the tax deduction available for Medicare Part D
subsidy.

(2) Net income in the second quarter of 2010 included a $1.1 million ($0.7 million net of tax, or $0.07 per basic
common share) debit for a mark-to-market adjustment related to the Company’s fuel hedging program.

(3) Net income in the second quarter of 2010 included a $6.7 million ($4.1 million net of tax, or $0.45 per basic
common share) debit for mark-to-market adjustment related to the Company’s aluminum hedging program.

(4) Net income in the second quarter of 2010 included a $0.8 million ($0.5 million net of tax, or $.05 per basic
common share) credit related to the gain on the replacement of flood damaged production equipment.

100

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(5) Net income in the third quarter of 2010 included a $3.0 million ($1.8 million net of tax, or $0.20 per basic
common share) credit for mark-to-market adjustment related to the Company’s aluminum hedging program.

(6) Net income in the third quarter of 2010 included a $0.8 million ($0.5 million net of tax, or $.05 per basic
common share) debit related to the impairment/accelerated depreciation of property, plant and equipment.

(7) Net income in the third quarter of 2010 included a $1.7 million credit to income tax expense ($0.18 per basic
common share) related to the reduction of the liability for uncertain tax positions due mainly to the lapse of
applicable statutes of limitations.

(8) Net income in the fourth quarter of 2010 included a $2.9 million ($1.7 million net of tax, or $.19 per basic
common share) debit related to the impairment/accelerated depreciation of property, plant and equipment.
(9) Net income in the first quarter of 2009 included a $1.7 million credit to income tax expense ($.18 per basic

common share) related to an agreement with a taxing authority to settle certain prior tax positions.

(10) Net income in the first quarter of 2009 included a $1.8 million ($1.1 million net of tax, or $0.12 per basic

common share) credit for a mark-to-market adjustment related to the Company’s fuel hedging program.

(11) Net income in the second quarter of 2009 included a $1.6 million ($1.0 million net of tax, or $0.11 per basic
common share) credit for mark-to-market adjustment related to the Company’s fuel hedging program.
(12) Net income in the second quarter of 2009 included a $3.2 million ($2.0 million net of tax, or $0.21 per basic
common share) credit for mark-to-market adjustment related to the Company’s aluminum hedging program.
(13) Net income in the third quarter of 2009 included a $5.4 million credit to income tax expense ($0.59 per basic
common share) related to the reduction of the liability for uncertain tax positions due mainly to the lapse of
applicable statutes of limitations.

(14) Net income in the third quarter of 2009 included a $1.4 million ($0.9 million net of tax, or $0.10 per basic
common share) credit for mark-to-market adjustment related to the Company’s aluminum hedging program.

(15) Net income in the fourth quarter of 2009 included a $5.1 million ($3.1 million net of tax, or $0.34 per basic
common share) credit for mark-to-market adjustment related to the Company’s aluminum hedging program.

101

COCA-COLA BOTTLING CO. CONSOLIDATED

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

25. Restructuring Expenses

On July 15, 2008, the Company initiated a plan to reorganize the structure of its operating units and support
services, which resulted in the elimination of approximately 350 positions, or approximately 5% of its workforce.
As a result of this plan, the Company incurred $4.6 million in pre-tax restructuring expenses in 2008 for one-time
termination benefits. The plan was substantially completed in 2008 and the majority of cash expenditures occurred
in 2008.

The following table summarizes restructuring activity, which is included in selling, delivery and administrative

expenses for 2010, 2009 and 2008.

In thousands

Severance Pay
and Benefits

Relocation
and Other

Balance at December 30, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 28, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 28, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at January 3, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at January 3, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —
4,559
3,583

$ 976

$ 976
914

$

$

62

62
62

Balance at January 2, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —

$—
63
50

$13

$13
13

$—

$—
—

$—

Total

$ —
4,622
3,633

$ 989

$ 989
927

$

$

62

62
62

$ —

102

Management’s Report on Internal Control over Financial Reporting

Management of Coca-Cola Bottling Co. Consolidated (the “Company”) is responsible for establishing and
maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the
Exchange Act. The Company’s internal control over financial reporting is a process designed under the supervision
of the Company’s chief executive and chief financial officers to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of the Company’s consolidated financial statements for external
purposes in accordance with the U.S. generally accepted accounting principles. The Company’s internal control
over financial reporting includes policies and procedures that:

(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect trans-

actions and dispositions of assets of the Company;

(ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of
financial statements in accordance with U.S. generally accepted accounting principles, and that receipts and
expenditures are being made only in accordance with authorizations of management and the directors of the
Company; and

(iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition,
use or disposition of the Company’s assets that could have a material effect on the Company’s financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect all
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate due to changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.

As of January 2, 2011, management assessed the effectiveness of the Company’s internal control over financial
reporting based on the framework established in Internal Control — Integrated Framework issued by the Com-
mittee of Sponsoring Organizations of the Treadway Commission (COSO). Based on this assessment, management
determined that the Company’s internal control over financial reporting as of January 2, 2011 was effective.

The effectiveness of the Company’s internal control over financial reporting as of January 2, 2011, has been
audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report
appearing on page 104.

March 18, 2011

103

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders of Coca-Cola Bottling Co. Consolidated:

In our opinion, the consolidated financial statements listed in the index appearing under Item 15(a)(1) present
fairly, in all material respects, the financial position of Coca-Cola Bottling Co. Consolidated and its subsidiaries at
January 2, 2011 and January 3, 2010, and the results of their operations and their cash flows for each of the three
years in the period ended January 2, 2011 in conformity with accounting principles generally accepted in the United
States of America. In addition, in our opinion, the financial statement schedule listed in the index appearing under
Item 15(a)(2) presents fairly, in all material respects, the information set forth therein when read in conjunction with
the related consolidated financial statements. Also in our opinion, the Company maintained, in all material respects,
effective internal control over financial reporting as of January 2, 2011, based on criteria established in Internal
Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Com-
mission (COSO). The Company’s management is responsible for these financial statements and the financial
statement schedule, for maintaining effective internal control over financial reporting and for its assessment of the
effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on
Internal Control over Financial Reporting. Our responsibility is to express opinions on these financial statements,
on the financial statement schedule, and on the Company’s internal control over financial reporting based on our
integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting
Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable
assurance about whether the financial statements are free of material misstatement and whether effective internal
control over financial reporting was maintained in all material respects. Our audits of the financial statements
included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by management, and evaluating the overall
financial statement presentation. Our audit of internal control over financial reporting included obtaining an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our
audits also included performing such other procedures as we considered necessary in the circumstances. We believe
that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s
assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

Charlotte, North Carolina
March 18, 2011

104

The financial statement schedule required by Regulation S-X is set forth in response to Item 15 below.

The supplementary data required by Item 302 of Regulation S-K is set forth in Note 24 to the consolidated

financial statements.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable.

Item 9A. Controls and Procedures

As of the end of the period covered by this report, the Company carried out an evaluation, under the supervision
and with the participation of the Company’s management, including the Company’s Chief Executive Officer and
Chief Financial Officer, of the effectiveness of the design and operation of the Company’s “disclosure controls and
procedures” (as defined in Rule 13a-15(e) of the Securities Exchange Act of 1934 (the “Exchange Act”)) pursuant
to Rule 13a-15(b) of the Exchange Act. Based upon that evaluation, the Chief Executive Officer and Chief Financial
Officer concluded that the Company’s disclosure controls and procedures were effective as of January 2, 2011.

See page 103 for “Management’s Report on Internal Control over Financial Reporting.” See page 104 for the

“Report of Independent Registered Public Accounting Firm.”

There has been no change in the Company’s internal control over financial reporting during the quarter ended
January 2, 2011 that has materially affected, or is reasonably likely to materially affect, the Company’s internal
control over financial reporting.

Item 9B. Other Information

Not applicable.

105

PART III

Item 10. Directors, Executive Officers and Corporate Governance

For information with respect to the executive officers of the Company, see “Executive Officers of the
Company” included as a separate item at the end of Part I of this Report. For information with respect to the
Directors of the Company, see the “Proposal 1: Election of Directors” section of the Proxy Statement for the 2011
Annual Meeting of Stockholders, which is incorporated herein by reference. For information with respect to
Section 16 reports, see the “Additional Information About Directors and Executive Officers — Section 16(a)
Beneficial Ownership Reporting Compliance” section of the Proxy Statement for the 2011 Annual Meeting of
Stockholders, which is incorporated herein by reference. For information with respect to the Audit Committee of
the Board of Directors, see the “Corporate Governance — Board Committees” section of the Proxy Statement for
the 2011 Annual Meeting of Stockholders, which is incorporated herein by reference.

The Company has adopted a Code of Ethics for Senior Financial Officers, which is intended to qualify as a
“code of ethics” within the meaning of Item 406 of Regulation S-K of the Exchange Act (the “Code of Ethics”). The
Code of Ethics applies to the Company’s Chief Executive Officer; Chief Operating Officer; Chief Financial Officer;
Chief Accounting Officer; Vice President, Treasurer and any other person performing similar functions. The Code
of Ethics is available on the Company’s website at www.cokeconsolidated.com. The Company intends to disclose
any substantive amendments to, or waivers from, its Code of Ethics on its website or in a report on Form 8-K.

Item 11. Executive Compensation

For information with respect to executive and director compensation, see the “Executive Compensation
Tables,” “Additional Information About Directors and Executive Officers — Compensation Committee Interlocks
and Insider Participation,” “Compensation Committee Report,” “Director Compensation” and “Corporate Gov-
ernance — The Board’s Role in Risk Oversight” sections of the Proxy Statement for the 2011 Annual Meeting of
Stockholders, which are incorporated herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters

For information with respect to security ownership of certain beneficial owners and management, see the
“Principal Stockholders” and “Security Ownership of Directors and Executive Officers” sections of the Proxy
Statement for the 2011 Annual Meeting of Stockholders, which are incorporated herein by reference. For
information with respect to securities authorized for issuance under equity compensation plans, see the “Equity
Compensation Plan Information” section of the Proxy Statement for the 2011 Annual Meeting of Stockholders,
which is incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions, and Director Independence

For information with respect to certain relationships and related transactions, see the “Related Persons
Transactions” section of the Proxy Statement for the 2011 Annual Meeting of Stockholders, which is incorporated
herein by reference. For certain information with respect to director independence, see the disclosures in the
“Corporate Governance” section of the Proxy Statement for the 2011 Annual Meeting of Stockholders regarding
director independence, which are incorporated herein by reference.

Item 14. Principal Accountant Fees and Services

For information with respect to principal accountant fees and services, see “Proposal 2: Ratification of
Appointment of Independent Registered Public Accounting Firm” of the Proxy Statement for the 2011 Annual
Meeting of Stockholders, which is incorporated herein by reference.

106

PART IV

Item 15. Exhibits and Financial Statement Schedules

(a)

List of documents filed as part of this report.

1.

Financial Statements

Consolidated Statements of Operations
Consolidated Balance Sheets
Consolidated Statements of Cash Flows
Consolidated Statements of Changes in Stockholders’ Equity
Notes to Consolidated Financial Statements
Management’s Report on Internal Control over Financial Reporting
Report of Independent Registered Public Accounting Firm

2.

Financial Statement Schedule

Schedule II — Valuation and Qualifying Accounts and Reserves

All other financial statements and schedules not listed have been omitted because the required
information is included in the consolidated financial statements or the notes thereto, or is not
applicable or required.

3.

Listing of Exhibits

The agreements included in the following exhibits to this report are included to provide information regarding
their terms and are not intended to provide any other factual or disclosure information about the Company or the
other parties to the agreements. Some of the agreements contain representations and warranties by each of the
parties to the applicable agreements. These representations and warranties have been made solely for the benefit of
the other parties to the applicable agreements and:

(cid:129) should not in all instances be treated as categorical statements of fact, but rather as a way of allocating the

risk to one of the parties if those statements prove to be inaccurate;

(cid:129) may have been qualified by disclosures that were made to the other party in connection with the negotiation

of the applicable agreement, which disclosures are not necessarily reflected in the agreement;

(cid:129) may apply standards of materiality in a way this is different from what may be viewed as material to you or

other investors; and

(cid:129) were made only as of the date of the applicable agreement or such other date or dates as may be specified in

the agreement and are subject to more recent developments.

Accordingly, these representation and warranties may not describe the actual state of affairs as of the date they

were made or at any other time.

107

Number

Description

(3.1)

Restated Certificate of Incorporation of the Company.

Exhibit Index

(3.2)

Amended and Restated Bylaws of the Company.

(4.1)

Specimen of Common Stock Certificate.

(4.2)

(4.3)

(4.4)

(4.5)

Supplemental Indenture, dated as of March 3, 1995, between
the Company and Citibank, N.A. (as successor to NationsBank
of Georgia, National Association, the initial trustee).

Officers’ Certificate pursuant to Sections 102 and 301 of the
Indenture, dated as of July 20, 1994, as supplemented and
restated by the Supplemental Indenture dated as of March 3,
1995, between the Company and The Bank of New York
Mellon Trust Company, N.A., as successor trustee, relating to
the establishment of the Company’s $110,000,000 aggregate
principal amount of 7.00% Senior Notes Due 2019.
Resolutions adopted by certain committees of the board of
directors of the Company related to the establishment of the
Company’s $110,000,000 aggregate principal amount of
7.00% Senior Notes Due 2019.
Form of the Company’s 5.00% Senior Notes due 2012.

(4.6)

Form of the Company’s 5.30% Senior Notes due 2015.

(4.7)

Form of the Company’s 5.00% Senior Notes due 2016.

(4.8)

Form of the Company’s 7.00% Senior Notes due 2019.

(4.9)

Third Amended and Restated Promissory Note, dated as of
June 16, 2010, by and between the Company and Piedmont
Coca-Cola Bottling Partnership.

Incorporated by Reference
or Filed Herewith

Exhibit 3.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended June 29,
2003 (File No. 0-9286).
Exhibit 3.1 to the Company’s
Current Report on Form 8-K
filed on December 10, 2007
(File No. 0-9286).
Exhibit 4.1 to the Company’s
Registration Statement (File
No. 2-97822) on Form S-1 as
filed on May 31, 1985.
Exhibit 4.2 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002 (File No.
0-9286).
Exhibit 4.2 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended July 4,
2010 (File No. 0-9286).

Exhibit 4.3 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended July 4,
2010 (File No. 0-9286).
Exhibit 4.1 to the Company’s
Current Report on Form 8-K
filed on November 21, 2002
(File No. 0-9286).
Exhibit 4.1 to the Company’s
Current Report on Form 8-K
filed on March 27, 2003 (File
No. 0-9286).
Exhibit 4.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended October
2, 2005 (File No. 0-9286).
Exhibit 4.1 to the Company’s
Current Report on Form 8-K
filed on April 7, 2009 (File No.
0-9286).
Exhibit 4.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended July 4,
2010 (File No. 0-9286).

108

Description

Incorporated by Reference
or Filed Herewith

Number

(4.10)

(10.1)

(10.2)

(10.3)

(10.4)

The registrant, by signing this report, agrees to furnish the
Securities and Exchange Commission, upon its request, a copy
of any instrument which defines the rights of holders of long-
term debt of the registrant and its consolidated subsidiaries
which authorizes a total amount of securities not in excess of
10 percent of the total assets of the registrant and its
subsidiaries on a consolidated basis.
U.S. $200,000,000 Amended and Restated Credit Agreement,
dated as of March 8, 2007, by and among the Company, the
banks named therein and Citibank, N.A., as Administrative
Agent.
Amendment No. 1, dated as of August 25, 2008, to U.S.
$200,000,000 Amended and Restated Credit Agreement, dated
as of March 8, 2007, by and among the Company, the banks
named therein and Citibank, N.A., as Administrative Agent.

Amended and Restated Guaranty Agreement, effective as of
July 15, 1993, made by the Company and each of the other
guarantor parties thereto in favor of Trust Company Bank and
Teachers Insurance and Annuity Association of America.

Amended and Restated Guaranty Agreement, dated, as of May
18, 2000, made by the Company in favor of Wachovia Bank,
N.A.

(10.5)

Guaranty Agreement, dated as of December 1, 2001, made by
the Company in favor of Wachovia, N.A.

(10.6)

(10.7)

(10.8)

(10.9)

Amended and Restated Stock Rights and Restrictions
Agreement, dated February 19, 2009, by and among the
Company, The Coca-Cola Company and J. Frank Harrison, III.

Termination of Irrevocable Proxy and Voting Agreement, dated
February 19, 2009, by and between The Coca-Cola Company
and J. Frank Harrison, III.

Form of Master Bottle Contract (“Cola Beverage Agreement”),
made and entered into, effective January 27, 1989, between
The Coca-Cola Company and the Company, together with
Form of Home Market Amendment to Master Bottle Contract,
effective as of October 29, 1999.
Form of Allied Bottle Contract (“Allied Beverage Agreement”),
made and entered into effective January 11, 1990 between The
Coca-Cola Company and the Company (as successor to Coca-
Cola Bottling Company of Anderson, S.C.).

109

Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended July 4,
2010 (File No. 0-9286).
Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
September 28, 2008 (File
No. 0-9286).
Exhibit 10.10 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002 (File
No. 0-9286).
Exhibit 10.17 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 30, 2001 (File
No. 0-9286).
Exhibit 10.18 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 30, 2001 (File
No. 0-9286).
Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on February 19, 2009
(File No. 0-9286).
Exhibit 10.2 to the Company’s
Current Report on Form 8-K
filed on February 19, 2009
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
October 3, 2010 (File
No. 0-9286).
Exhibit 10.2 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
October 3, 2010 (File
No. 0-9286).

Number

(10.10)

(10.11)

(10.12)

Description

Letter Agreement, dated January 27, 1989, between The Coca-
Cola Company and the Company, modifying the Cola Beverage
Agreements and Allied Beverage Agreements.

Form of Marketing and Distribution Agreement (“Still
Beverage Agreement”), made and entered into effective
October 1, 2000, between The Coca-Cola Company and the
Company (as successor to Metrolina Bottling Company), with
respect to Dasani.
Form of Letter Agreement, dated December 10, 2001, between
The Coca-Cola Company and the Company, together with
Letter Agreement dated December 14, 1994, modifying the
Still Beverage Agreements.

(10.13)

Incidence Pricing Letter Agreement (“Pricing Agreement”),
dated March 16, 2009, between The Coca-Cola Company and
the Company.**

(10.14)

Amendment to Pricing Agreement, dated December 27, 2010,
between the Company and The Coca-Cola Company, by and
through its Coca-Cola North America division.

(10.15)

Letter Agreement, dated as of March 10, 2008, by and between
the Company and The Coca-Cola Company.**

(10.16)

Lease, dated as of January 1, 1999, by and between the
Company and Ragland Corporation.

(10.17)

First Amendment to Lease and First Amendment to
Memorandum of Lease, dated as of August 30, 2002, between
the Company and Ragland Corporation.

(10.18)

Lease Agreement, dated as of December 15, 2000, between the
Company and Harrison Limited Partnership One.

(10.19)

Lease Agreement, dated as of March 23, 2009, between the
Company and Harrison Limited Partnership One.

(10.20)

Lease Agreement, dated as of December 18, 2006, between
CCBCC Operations, LLC and Beacon Investment Company.

110

Incorporated by Reference
or Filed Herewith

Exhibit 10.3 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
October 3, 2010 (File
No. 0-9286).
Exhibit 10.4 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
October 3, 2010 (File
No. 0-9286).
Exhibit 10.5 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
October 3, 2010 (File
No. 0-9286).
Exhibit 10.6 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
October 3, 2010 (File
No. 0-9286).
Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on December 28, 2010
(File No. 0-9286).
Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
March 30, 2008 (File
No. 0-9286).
Exhibit 10.5 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 31, 2000 (File
No. 0-9286).
Exhibit 10.33 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002 (File
No. 0-9286).
Exhibit 10.10 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 31, 2000 (File
No. 0-9286).
Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on March 26, 2009 (File
No. 0-9286).
Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on December 21, 2006
(File No. 0-9286).

Number

(10.21)

(10.22)

(10.23)

(10.24)

(10.25)

(10.26)

(10.27)

Description

Limited Liability Company Operating Agreement of Coca-Cola
Bottlers’ Sales & Services Company, LLC, made as of January
1, 2003, by and between Coca-Cola Bottlers’ Sales & Services
Company, LLC and Consolidated Beverage Co., a wholly-
owned subsidiary of the Company.
Partnership Agreement of Piedmont Coca-Cola Bottling
Partnership (formerly known as Carolina Coca-Cola Bottling
Partnership), dated as of July 2, 1993, by and among Carolina
Coca-Cola Bottling Investments, Inc., Coca-Cola Ventures, Inc.,
Coca-Cola Bottling Co. Affiliated, Inc., Fayetteville Coca-Cola
Bottling Company and Palmetto Bottling Company.
Master Amendment to Partnership Agreement, Management
Agreement and Definition and Adjustment Agreement, dated as
of January 2, 2002, by and among Piedmont Coca-Cola
Bottling Partnership, CCBCC of Wilmington, Inc., The Coca-
Cola Company, Piedmont Partnership Holding Company, Coca-
Cola Ventures, Inc. and the Company.
Fourth Amendment to Partnership Agreement, dated as of
March 28, 2003, by and among Piedmont Coca-Cola Bottling
Partnership, Piedmont Partnership Holding Company and Coca-
Cola Ventures, Inc.

Management Agreement, dated as of July 2, 1993, by and
among the Company, Piedmont Coca-Cola Bottling Partnership
(formerly known as Carolina Coca-Cola Bottling Partnership),
CCBC of Wilmington, Inc., Carolina Coca-Cola Bottling
Investments, Inc., Coca-Cola Ventures, Inc. and Palmetto
Bottling Company.
First Amendment to Management Agreement (relating to the
Management Agreement designated as Exhibit 10.25 of this
Exhibit Index) effective as of January 1, 2001.

Transfer and Assumption of Liabilities Agreement, dated
December 19, 1996, by and between CCBCC, Inc., (a wholly-
owned subsidiary of the Company) and Piedmont Coca-Cola
Bottling Partnership.

(10.28)

Management Agreement, dated as of June 1, 2004, by and
among CCBCC Operations LLC, a wholly-owned subsidiary of
the Company, and South Atlantic Canners, Inc.

(10.29)

Agreement, dated as of March 1, 1994, between the Company
and South Atlantic Canners, Inc.

(10.30)

Coca-Cola Bottling Co. Consolidated Amended and Restated
Annual Bonus Plan, effective January 1, 2007.*

Incorporated by Reference
or Filed Herewith

Exhibit 10.35 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002 (File
No. 0-9286).
Exhibit 10.7 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002 (File
No. 0-9286).

Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed January 14, 2002 (File
No. 0-9286).

Exhibit 4.2 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended
March 30, 2003 (File
No. 0-9286).
Exhibit 10.8 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002 (File
No. 0-9286).

Exhibit 10.14 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 31, 2000 (File
No. 0-9286).
Exhibit 10.17 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002 (File
No. 0-9286).
Exhibit 10.1 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended June 27,
2004 (File No. 0-9286).
Exhibit 10.12 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 29, 2002 (File
No. 0-9286).
Appendix B to the Company’s
Proxy Statement for the 2007
Annual Meeting of
Stockholders (File No. 0-9286).

111

Number

(10.31)

Description

Coca-Cola Bottling Co. Consolidated Long-Term Performance
Plan, effective January 1, 2007.*

(10.32)

Form of Long-Term Performance Plan Bonus Award
Agreement.*

(10.33)

Performance Unit Award Agreement, dated February 27,
2008.*

(10.34)

Supplemental Savings Incentive Plan, as amended and restated
effective January 1, 2007.*

(10.35)

Amendment No. 1 to Supplemental Savings Incentive Plan,
effective January 1, 2010.*

(10.36)

Coca-Cola Bottling Co. Consolidated Director Deferral Plan,
effective January 1, 2005.*

(10.37)

Officer Retention Plan, as amended and restated effective
January 1, 2007.*

(10.38)

Amendment No. 1 to Officer Retention Plan, effective January
1, 2009.*

(10.39)

(10.40)

Life Insurance Benefit Agreement, effective as of December
28, 2003, by and between the Company and Jan M. Harrison,
Trustee under the J. Frank Harrison, III 2003 Irrevocable Trust,
John R. Morgan, Trustee under the Harrison Family 2003
Irrevocable Trust, and J. Frank Harrison, III.*
Form of Amended and Restated Split-Dollar and Deferred
Compensation Replacement Benefit Agreement, effective as of
November 1, 2005, between the Company and eligible
employees of the Company.*

(10.41)

(12)
(21)

Form of Split-Dollar and Deferred Compensation Replacement
Benefit Agreement Election Form and Agreement Amendment,
effective as of June 20, 2005, between the Company and
certain executive officers of the Company.*
Ratio of earnings to fixed charges.
List of subsidiaries.

112

Incorporated by Reference
or Filed Herewith

Appendix C to the Company’s
Proxy Statement for the 2007
Annual Meeting of
Stockholders (File No. 0-9286).
Exhibit 10.2 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended July 4,
2010 (File No. 0-9286).
Appendix A to the Company’s
Proxy Statement for the 2008
Annual Meeting of
Stockholders (File No. 0-9286).
Exhibit 10.3 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended April 1,
2007 (File No. 0-9286).
Exhibit 10.31 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
January 3, 2010 (File
No. 0-9286).
Exhibit 10.17 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
January 1, 2006 (File
No. 0-9286).
Exhibit 10.4 to the Company’s
Quarterly Report on Form 10-Q
for the quarter ended April 1,
2007 (File No. 0-9286).
Exhibit 10.32 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 28, 2008 (File
No. 0-9286).
Exhibit 10.37 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
December 28, 2003 (File
No. 0-9286).
Exhibit 10.24 to the Company’s
Annual Report on Form 10-K
for the fiscal year ended
January 1, 2006 (File
No. 0-9286).
Exhibit 10.1 to the Company’s
Current Report on Form 8-K
filed on June 24, 2005 (File
No. 0-9286).
Filed herewith.
Filed herewith.

Number

(23)

(31.1)

(31.2)

(32)

Description

Incorporated by Reference
or Filed Herewith

Consent of Independent Registered Public Accounting Firm to
Incorporation by reference into Form S-3 (Registration No.
333-155635).
Certification pursuant to Section 302 of the Sarbanes- Oxley
Act of 2002.
Certification pursuant to Section 302 of the Sarbanes- Oxley
Act of 2002.
Certification pursuant to 18 U.S.C. Section 1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

Filed herewith.

Filed herewith.

Filed herewith.

Filed herewith.

* Management contracts and compensatory plans and arrangements required to be filed as exhibits to this form

pursuant to Item 15(c) of this report.

** Certain portions of the exhibit have been omitted and filed separately with the Securities and Exchange

Commission. Confidential treatment has been requested for such portions of the exhibit.

(b)

Exhibits.

See Item 15(a)3

(c)

Financial Statement Schedules.

See Item 15(a)2

113

Schedule II

COCA-COLA BOTTLING CO. CONSOLIDATED

VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

Balance at
Beginning
of Year

Additions
Charged to
Costs and
Expenses

Deductions

Balance
at End
of Year

$1,300

$2,187

$1,188

$442

$594

$472

Description
(In thousands)
Allowance for doubtful accounts:
Fiscal year ended January 2, 2011 . . . . . . . . . . . . . . . . . . . . . .

$2,187

$ (445)

Fiscal year ended January 3, 2010 . . . . . . . . . . . . . . . . . . . . . .

$1,188

Fiscal year ended December 28, 2008 . . . . . . . . . . . . . . . . . . .

$1,137

$1,593

$ 523

114

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date: March 18, 2011

By:

COCA-COLA BOTTLING CO. CONSOLIDATED
(REGISTRANT)

/s/

J. Frank Harrison, III
J. Frank Harrison, III
Chairman of the Board of Directors
and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the

following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

By:

/s/

J. FRANK HARRISON, III
J. Frank Harrison, III

By:

/s/ H. W. MCKAY BELK
H. W. McKay Belk

By: /s/ ALEXANDER B. CUMMINGS, JR.

By:

By:

By:

By:

By:

By:

Alexander B. Cummings, Jr.

/s/ SHARON A. DECKER
Sharon A. Decker

/s/ WILLIAM B. ELMORE
William B. Elmore

/s/ DEBORAH H. EVERHART
Deborah H. Everhart

/s/ HENRY W. FLINT
Henry W. Flint

William H. Jones

/s/

JAMES H. MORGAN
James H. Morgan

By:

/s/

JOHN W. MURREY, III
John W. Murrey, III

By:

By:

By:

/s/ DENNIS A. WICKER
Dennis A. Wicker

/s/

JAMES E. HARRIS
James E. Harris

/s/ WILLIAM J. BILLIARD
William J. Billiard

Chairman of the Board of Directors,
Chief Executive Officer and Director

March 18, 2011

Director

Director

Director

March 18, 2011

March 18, 2011

March 18, 2011

President, Chief Operating Officer and
Director

March 18, 2011

Director

March 18, 2011

Vice Chairman of the Board of Directors
and Director

March 18, 2011

Director

Director

Director

Director

Senior Vice President and
Chief Financial Officer

March 18, 2011

March 18, 2011

March 18, 2011

March 18, 2011

March 18, 2011

Vice President, Operations Finance and
Chief Accounting Officer

March 18, 2011

115

CORPORATE INFORMATION

Transfer Agent and Dividend Disbursing Agent
The Company’s transfer agent is responsible for stockholder records, issuance of stock certificates
and distribution of dividend payments and IRS Form 1099s. The transfer agent also administers
plans for dividend reinvestment and direct deposit. Stockholder requests and inquiries concerning
these matters are most efficiently answered by corresponding directly with American Stock
Transfer & Trust Co., LLC, 6201 15th Avenue, Brooklyn, New York 11219. Communication may also
be made by telephone Toll-Free (866) 627-2648 or via the Internet at www.amstock.com.

Stock Listing
The NASDAQ Stock Market (Global Select Market)
NASDAQ Symbol – COKE

Company Website
www.cokeconsolidated.com
The Company makes available free of charge through its Internet website its Annual Report on
Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and all amendments to
those reports as soon as reasonably practicable after such material is electronically filed with or
furnished to the Securities and Exchange Commission.

Corporate Office
The corporate office is located at 4100 Coca-Cola Plaza, Charlotte, North Carolina 28211. The
mailing address is Coca-Cola Bottling Co. Consolidated, P. O. Box 31487, Charlotte, NC 28231.

Annual Meeting
The Annual Meeting of Stockholders of Coca-Cola Bottling Co. Consolidated will be held at our
Corporate Center, 4100 Coca-Cola Plaza, Charlotte, NC 28211 on Tuesday, May 10, 2011, at
9:00 a.m., local time.

Form 10-K and Code of Ethics for Senior Financial Officers
A copy of the Company’s Annual Report to the Securities and Exchange Commission (Form 10-K)
and its Code of Ethics for Senior Financial Officers is available to stockholders without charge
upon written request to James E. Harris, Senior Vice President and Chief Financial Officer,
Coca-Cola Bottling Co. Consolidated, P. O. Box 31487, Charlotte, North Carolina 28231. This
information may also be obtained from the Company’s website listed above.

Coca-Cola Bottling Co. Consolidated 

is the largest independent Coca-Cola 

bottler in the United States. We are 

a leader in manufacturing, marketing 

and distribution of soft drinks. With 

corporate offices in Charlotte, N.C., we 

have operations in 11 states, primarily 

in the Southeast. The Company has 

one of the highest per capita soft 

drink consumption rates in the world 

and manages bottling territories with 

a consumer base of approximately 20 

million people. Coca-Cola Bottling Co. 

Consolidated is listed on the NASDAQ 

Stock Market (Global Select Market) 

under the symbol COKE.

This annual report is 
printed on recycled paper.

BOARD OF DIRECTORS

EXECUTIVE OFFICERS

J. Frank Harrison, III
Chairman of the Board of Directors and 
  Chief Executive Officer

William B. Elmore
President and Chief Operating Officer

Henry W. Flint
Vice Chairman of the Board of Directors

Steven D. Westphal
Executive Vice President of Operations  
  and Systems

William J. Billiard
Vice President, Operations Finance and  
  Chief Accounting Officer

Robert G. Chambless
Senior Vice President, Sales and Marketing

Clifford M. Deal, III
Vice President and Treasurer

Norman C. George
President, BYB Brands, Inc.

James E. Harris
Senior Vice President and Chief Financial Officer

Umesh M. Kasbekar
Senior Vice President, Planning and Administration

Lauren C. Steele
Vice President, Corporate Affairs

Michael A. Strong
Senior Vice President, Human Resources

J. Frank Harrison, III
Chairman of the Board of Directors and 
  Chief Executive Officer 
Coca-Cola Bottling Co. Consolidated

H.W. McKay Belk
Vice Chairman 
Belk, Inc.

Alexander B. Cummings, Jr.
Executive Vice President and  
  Chief Administrative Officer  
The Coca-Cola Company

Sharon A. Decker
Chief Executive Officer
The Tapestry Group

William B. Elmore
President and Chief Operating Officer
Coca-Cola Bottling Co. Consolidated

Deborah H. Everhart
Affiliate Broker
Assist2Sell

Henry W. Flint
Vice Chairman of the Board of Directors
Coca-Cola Bottling Co. Consolidated

Dr. William H. Jones
President
Columbia International University

James H. Morgan
President and Chief Executive Officer
Krispy Kreme Doughnuts, Inc.

John W. Murrey, III
Assistant Professor
Appalachian School of Law

Dennis A. Wicker
Partner
Nelson Mullins Riley & Scarborough LLP
Former Lieutenant Governor of the  
  State of North Carolina

A N N U A L   R E P O R T   2 0 1 0

Coca-Cola Bottling Co. Consolidated
4100 Coca-Cola Plaza
 Charlotte, NC  28211 

Mailing Address:  
Post Office Box 31487
Charlotte, NC  28231 

704.557.4400

www.cokeconsolidated.com