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Coca-Cola HBC

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Industry Beverages - Non-Alcoholic
Employees 10,000+
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FY2020 Annual Report · Coca-Cola HBC
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Integrated Annual Report 2020

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ADAPT 
TO WIN

 
 
 
 
 
OUR PEOPLE p.38

OUR SUPPLIERS p.34

THANK 
YOU

In a year of being apart, we have been 
more together.

OUR PEOPLE p.38

OUR CUSTOMERS p.30

OUR SUPPLIERS p.34

OUR COMMUNITIES p.42

THANK 

YOU

more together.

In a year of being apart, we have been 

OUR CONSUMERS p.26

2020 highlights

Volume (m unit cases)

2,135.6

2019: 2,264.5

Comparable EBIT1 (€m)

672.3

2019:758.7

Profit before tax (€m)

593.9

2019: 661.2

Comparable EPS1 (€)

1.185

2019: 1.436

Net sales revenue (€m)

6,131.8

2019: 7,026.0

Comparable EBIT1 margin (%)

11.0%

2019: 10.8%

Net profit2 (€m)

414.9

2019: 487.5

Basic EPS (€)

1.140

2019: 1.340

Primary packaging collected 
for recycling (equivalent)

In 2020, we started reporting against 
the SASB framework.

44%

2019: 48%

1.  For details on APMs, refer to ‘Alternative 

performance measures’ section.

2.  Net profit and comparable net profit refer to net 

profit and comparable net profit respectively after 
tax attributable to owners of the parent. 

You can read more on page 132.

Contents

Strategic Report

Corporate Governance

Supplementary Information

Chairman’s letter
Chief Executive Officer’s letter
Our business at a glance
Our business model
Our socio-economic impact
Stakeholder engagement
Market review
Our purpose and strategy
Leverage our unique 24/7 portfolio

10
12
14
16
18
20
22
24
26
30 Win in the marketplace
34

Fuel growth through 
competitiveness & investment
Cultivate the potential of our people
Earn our licence to operate
Key performance indicators
Sustainability performance
Managing risk and materiality
Viability statement
Financial review
Segment highlights
Non-financial reporting directive

38
42
48
50
52
57
66
70
72

76

Chairman’s introduction 
to corporate governance
Board of Directors
Corporate Governance Report

80
84
110 Directors’ Remuneration Report
131
Statement of Directors’ 
responsibilities
2020 SASB index

132

230 Alternative performance measures
233 Other supplementary information
234 Assurance statement
238 Glossary

Financial Statements

Independent auditor’s report
Financial statements

136
144
150 Notes to the consolidated financial 

statements

Swiss Statutory Reporting

204

210

Report of the statutory auditor 
on Coca-Cola HBC AG’s 
consolidated financial statements
Report of the statutory auditor 
on Coca-Cola HBC AG’s financial 
statements

213 Coca-Cola HBC AG’s financial 

statements
Report of the statutory auditor 
on the remuneration report
Statutory Remuneration Report

224

225

Watch our video and learn more at 
https://coca-colahellenic.com/en/investors/ 
2020-integrated-annual-report/.

INTEGRATED ANNUAL REPORT 2020

1

SR

CG

FS

SSR

SI

In a year impacted by COVID‑19, 
we adapted fast to ensure we could 
continue to create value for all our 
stakeholders. This meant: 
•  Caring for our people and the 

communities we serve page 2
•  Flexing our 24/7 portfolio page 4
•  Adapting our routes to market page 6
•  Driving operational efficiencies page 8
The agility and commitment of our 
people allowed us to adapt to win, 
keeping us on course to become the 
leading 24/7 beverage partner.

Our strategy and purpose are supported by five growth pillars, 
each of which is a core strength or competitive advantage.

1

2

3

4

5

Leverage our unique 24/7 portfolio
go to pages 26-29.

Win in the marketplace
go to pages 30-33.

Fuel growth through competitiveness & investment
go to pages 34-37.

Cultivate the potential of our people
go to pages 38-41.

Earn our licence to operate
go to pages 42-47.

Throughout the 2020 Integrated Annual Report, we have 
identified areas which are relevant to each of these growth pillars. 

2

COCA-COLA HBC

CARING FOR OUR

PEOPLE AND 
COMMUNITIES

Our company culture, which values the care we show 
to one another while embracing change and challenge, 
has proved vital in the face of the difficulties of 2020. 

e   a d a p t i ng for the com

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v

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We stayed close to our 
communities throughout 
2020. Special thanks go 
to our people who went the 
extra mile by volunteering 
their time to support 
the vulnerable.

 
 
 
2

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

3

SR

CG

FS

SSR

SI

CARING FOR OUR

PEOPLE AND 

COMMUNITIES

Our company culture, which values the care we show 

to one another while embracing change and challenge, 

has proved vital in the face of the difficulties of 2020. 

e   a d a p t i ng for the com

e a r

W

m

u

niti

e

s

w

e

s

e

r

v

e

We stayed close to our 

communities throughout 

2020. Special thanks go 

to our people who went the 

extra mile by volunteering 

their time to support 

the vulnerable.

Global commitment, local action
Our number one priority throughout 2020 remained 
the safety of our people, as well as our customers, 
partners and communities.

Over the last 70 years, partnering with and investing 
in the communities we serve have always been a 
core part of the way we do business. In the face of 
the challenges of 2020, the community networks 
and partnerships that we have established over the 
years, including with the Red Cross and other NGOs, 
allowed us to support those in need, those fighting 
the COVID-19 pandemic on the front line and 
our customers who continue to serve our 
shared communities.

Globally, The Coca-Cola Company and 
The Coca-Cola Foundation together with 
Coca-Cola HBC and all other bottling partners 
provided a $120 million support package focused 
on the people and organisations engaged in the 
frontline fight against COVID-19. In addition, we 
donated approximately 5 million litres of beverages 
in our markets and used our supply chain to print 
protective masks and hand sanitiser bottles.

 
 
 
4

COCA-COLA HBC

FLEXING OUR

PORTFOLIO

We responded to changing consumer preferences 
quickly, taking smart risks to meet evolving 
trends and supporting more at‑home occasions. 

a p t

d

W e a r e   a

i n g  to delight our co

n

s

u

m

e

r

s

Thanks to our 
adaptable category 
strategy, partnership 
with our customers and 
agile people, our 
consumers continued 
to enjoy their favourite 
beverage, even when 
drinking occasions 
changed.

Prioritising growing occasions
As movement and trading restrictions forced more 
people to spend more time at home, consumer 
preferences changed. For example, with no bars and 
restaurants open, people sought to recreate their 
favourite cocktails at home while spending time with 
family or friends or engaging remotely. We ensured 
that adult sparkling soft drinks, such as Schweppes 
and Kinley, were available in the appropriate packs 
to ensure they remained relevant to this trend.

With more chances to experiment in the kitchen 
with meals at home, we also saw sparkling soft 
drinks play an important role in making these home 
meals extra special family occasions.

Our Costa Coffee launch also supported our 
24/7 vision, offering consumers a full range 
of high-quality coffee options to enjoy at home, 
on-the-go or at work in 14 of our markets so far. 

FLEXING OUR

PORTFOLIO

We responded to changing consumer preferences 

quickly, taking smart risks to meet evolving 

trends and supporting more at‑home occasions. 

a p t

d

i n g  to delight our co

W e a r e   a

n

s

u

m

e

r

s

Thanks to our 

adaptable category 

strategy, partnership 

with our customers and 

agile people, our 

consumers continued 

to enjoy their favourite 

beverage, even when 

drinking occasions 

changed.

Prioritising growing occasions

As movement and trading restrictions forced more 

With more chances to experiment in the kitchen 

people to spend more time at home, consumer 

with meals at home, we also saw sparkling soft 

preferences changed. For example, with no bars and 

drinks play an important role in making these home 

restaurants open, people sought to recreate their 

meals extra special family occasions.

favourite cocktails at home while spending time with 

family or friends or engaging remotely. We ensured 

that adult sparkling soft drinks, such as Schweppes 

and Kinley, were available in the appropriate packs 

to ensure they remained relevant to this trend.

Our Costa Coffee launch also supported our 

24/7 vision, offering consumers a full range 

of high-quality coffee options to enjoy at home, 

on-the-go or at work in 14 of our markets so far. 

4

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

5

SR

CG

FS

SSR

SI

With more people 
enjoying cocktails at 
home we prioritised our 
adult sparkling brands 
which offer consumers 
a range of sophisticated 
flavours that can be 
enjoyed on their own 
or as a mixer.

6

COCA-COLA HBC

ADAPTING OUR

ROUTES 
TO MARKET

In a rapidly changing environment, excellent customer 
service meant understanding their needs and 
collaborating quickly to make the necessary changes.

Supporting our customers
Throughout 2020 our sales teams continued 
to serve our customers, whilst staying close 
to those who were not able to operate. For our 
customers with overstretched supply chains and 
overworked personnel trying to keep up with 
demand and changing regulations, we offered 
flexible supply and merchandising services. 
When retail customers’ central warehouses could 
not cope with the spikes in demand, we delivered 
supplies direct to outlets or offered employees 
to get the products onto the shelves.

As bars, restaurants and hotels gradually began 
to reopen, we deployed teams to support 
them, filling coolers and shelves and offering 
marketing assistance. 

By far the most apparent shift in route to market 
was the use of e-commerce. We shared 
knowledge and insights with retailers to help 
simplify the online shopper journey and initiated 
strategic partnerships between customers who 
did not have the capabilities for quick home 
delivery service with others that did.

d a p t i n g to support our c

u

s

t

o

m

e

r

s

e a r e   a

W

Thanks to the efforts of our 
people in our markets we were 
able to adapt the support we 
provided to our customers 
almost overnight. 

6

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

7

SR

CG

FS

SSR

SI

ADAPTING OUR

ROUTES 

TO MARKET

In a rapidly changing environment, excellent customer 

service meant understanding their needs and 

collaborating quickly to make the necessary changes.

Supporting our customers

Throughout 2020 our sales teams continued 

As bars, restaurants and hotels gradually began 

to serve our customers, whilst staying close 

to reopen, we deployed teams to support 

to those who were not able to operate. For our 

them, filling coolers and shelves and offering 

customers with overstretched supply chains and 

marketing assistance. 

overworked personnel trying to keep up with 

demand and changing regulations, we offered 

flexible supply and merchandising services. 

When retail customers’ central warehouses could 

not cope with the spikes in demand, we delivered 

supplies direct to outlets or offered employees 

to get the products onto the shelves.

By far the most apparent shift in route to market 

was the use of e-commerce. We shared 

knowledge and insights with retailers to help 

simplify the online shopper journey and initiated 

strategic partnerships between customers who 

did not have the capabilities for quick home 

delivery service with others that did.

d a p t i n g to support our c

e a r e   a

W

u

s

t

o

m

e

r

s

Thanks to the efforts of our 

people in our markets we were 

able to adapt the support we 

provided to our customers 

almost overnight. 

8

COCA-COLA HBC

DRIVING 

OPERATIONAL 
EFFICIENCIES

Digital investments benefit 
employees, customers 
and consumers.

Remaining competitive
Prioritising safety from the beginning, our people 
were able to keep our supply chain fully operational.

Having secured safety, supply and service across our 
stakeholders, we prioritised investments behind our 
highest potential opportunities, allowing us to 
protect the financial health of our business while 
continuing to develop for the long term. We invested 
behind our growth markets, our largest and highest 
potential categories and growing consumer 
occasions. We embraced data and sophisticated 
digital technologies and our digital transformation 
helped us support our customers and address the 
needs of consumers in a fast-changing environment.

Structural improvements made to our cost base 
over many years have created a more flexible, 
resilient business which can withstand revenue 
declines while protecting profitability. We moved 
quickly to identify, and deliver, cost savings in 2020 
and have found new digital ways of working which 
will enable us to continue to drive efficiencies 
and remain competitive. 

By transforming our functional ordering platform 
into an effective customer portal, we enabled 
customers to order faster and around the clock 
to keep up with spikes in demand. Apart from easy 
navigation and an attractive user experience, this 
portal now offers a range of information to help 
our customers, including available promotions, 
customised portfolio recommendations and order 
analytics per category, brand and package type.

8

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

9

SR

CG

FS

SSR

SI

DRIVING 

OPERATIONAL 

EFFICIENCIES

Digital investments benefit 

employees, customers 

and consumers.

Remaining competitive

Prioritising safety from the beginning, our people 

Structural improvements made to our cost base 

were able to keep our supply chain fully operational.

over many years have created a more flexible, 

Having secured safety, supply and service across our 

stakeholders, we prioritised investments behind our 

highest potential opportunities, allowing us to 

protect the financial health of our business while 

continuing to develop for the long term. We invested 

behind our growth markets, our largest and highest 

resilient business which can withstand revenue 

declines while protecting profitability. We moved 

quickly to identify, and deliver, cost savings in 2020 

and have found new digital ways of working which 

will enable us to continue to drive efficiencies 

and remain competitive. 

potential categories and growing consumer 

By transforming our functional ordering platform 

occasions. We embraced data and sophisticated 

into an effective customer portal, we enabled 

digital technologies and our digital transformation 

customers to order faster and around the clock 

helped us support our customers and address the 

to keep up with spikes in demand. Apart from easy 

needs of consumers in a fast-changing environment.

navigation and an attractive user experience, this 

portal now offers a range of information to help 

our customers, including available promotions, 

customised portfolio recommendations and order 

analytics per category, brand and package type.

i t   f o r the future

a i n   f

apting to r e m

d
e a
r
 a
e
W

Thanks to our people’s 
eagerness to advance 
digital tools and 
innovation, we were able 
to continue to drive value 
for our partners.

10

COCA-COLA HBC

Chairman’s letter

Winning 
partnerships

“Our vision for 
Coca‑Cola HBC to 
be the leading 24/7 
beverage partner 
and the strategy 
underpinning it have 
proven highly resilient.”

Dear stakeholder,
The COVID-19 pandemic has caused the 
largest reduction in GDP since the Great 
Depression, the result of the largest 
lockdowns in human history and widespread 
upheaval in economic activity and daily life. 
As of early 2021 nearly 2.5 million people 
had died of the virus, bringing suffering and 
hardship to millions more. Our thoughts 
remain with the people and families who 
have lost their loved ones.

The ongoing challenges for our people, our 
Company and its stakeholders have been 
immense. Hospitality continues to be one 
of the most affected sectors, putting many 
of our customers under severe pressure. 
Despite this, we have been able to rise 
to many challenges. While protecting our 
people, we have maintained supply for our 
customers, protected the profitability of 
our business, grown market share and have 
continued to make progress on our strategic 
objectives. This was in large part due to the 
extraordinary efforts of our people. I want 
to express my heartfelt thanks to all our 
colleagues, and special thanks to our 

colleagues who have continued to work daily 
in our plants and on site with customers 
throughout the COVID-19 pandemic. 

While 2020 was a uniquely challenging year, 
it was also a time in which we discovered 
the full measure of our strength, resilience 
as a Company and our capacity to adapt 
and improve. Our partnership with 
The Coca-Cola Company meant that we 
received early insight into what was coming 
from colleagues in China. The Board quickly 
identified its first priority: ensuring the 
safety of our people, customers, partners 
and communities. 

The Board endorsed the establishment 
of a Group COVID-19 Operational Task 
Force to oversee the Company's response 
to both health and safety needs and 
adaptations made in response to the 
dramatic changes in our operating 
environment. To maintain alignment with 
the Company’s culture, values and strategy 
during the COVID-19 pandemic, the 
Remuneration Committee oversaw 
adjustments to incentive arrangements.

10

COCA-COLA HBC

Chairman’s letter

Winning 

partnerships

“Our vision for 

Coca‑Cola HBC to 

be the leading 24/7 

beverage partner 

and the strategy 

underpinning it have 

proven highly resilient.”

Dear stakeholder,

The COVID-19 pandemic has caused the 

largest reduction in GDP since the Great 

Depression, the result of the largest 

lockdowns in human history and widespread 

upheaval in economic activity and daily life. 

As of early 2021 nearly 2.5 million people 

had died of the virus, bringing suffering and 

hardship to millions more. Our thoughts 

remain with the people and families who 

have lost their loved ones.

The ongoing challenges for our people, our 

Company and its stakeholders have been 

immense. Hospitality continues to be one 

of the most affected sectors, putting many 

of our customers under severe pressure. 

Despite this, we have been able to rise 

to many challenges. While protecting our 

people, we have maintained supply for our 

customers, protected the profitability of 

our business, grown market share and have 

continued to make progress on our strategic 

objectives. This was in large part due to the 

extraordinary efforts of our people. I want 

to express my heartfelt thanks to all our 

colleagues, and special thanks to our 

colleagues who have continued to work daily 

in our plants and on site with customers 

throughout the COVID-19 pandemic. 

While 2020 was a uniquely challenging year, 

it was also a time in which we discovered 

the full measure of our strength, resilience 

as a Company and our capacity to adapt 

and improve. Our partnership with 

The Coca-Cola Company meant that we 

received early insight into what was coming 

from colleagues in China. The Board quickly 

identified its first priority: ensuring the 

safety of our people, customers, partners 

and communities. 

The Board endorsed the establishment 

of a Group COVID-19 Operational Task 

Force to oversee the Company's response 

to both health and safety needs and 

adaptations made in response to the 

dramatic changes in our operating 

environment. To maintain alignment with 

the Company’s culture, values and strategy 

during the COVID-19 pandemic, the 

Remuneration Committee oversaw 

adjustments to incentive arrangements.

This year, more than ever, we have seen 
the benefits of our Company culture which 
values the care we show to one another while 
embracing agility, change and challenge. 
This culture, which I have seen developed 
and nurtured under the leadership of Zoran 
Bogdanovic, will continue to play a crucial 
role in seizing the opportunities of the 
recovery period in a way that creates value 
for all of our stakeholders. 

A proactive approach to 
big challenges
Coca-Cola HBC’s long-term success is 
linked to our ability to manage all our principal 
risks, including critical sustainability issues. 
I am pleased to report that we were once 
again rated Europe’s most sustainable 
beverage company by the Dow Jones 
Sustainability Index for 2020, achieving our 
highest ever score. In 2020, we also retained 
our leadership positions and top scores in 
other ESG indices and ratings, including CDP 
climate change and water ratings, MSCI ESG, 
FTSE4Good, ISS and Vigeo.

ESG ratings give us insight into our 
stakeholders’ priorities and serve to galvanise 
action within our organisation, as do 
sustainability targets. Coca-Cola HBC was 
among the first companies to set and 
disclose science-based emissions targets 
in 2016, and in 2020, we set new 10-year 
science-based targets for further reductions 
across our value chain. In the next ten years, 
we will reduce – at a minimum – our absolute 
emissions for our direct operations and 
production, scope 1 and 2 emissions, by 
55% compared with 2017 baseline levels. 

The COVID-19 pandemic has spotlighted 
the deep interconnections between 
our business and stakeholders in the 
communities where we work. Along with 
our partner The Coca-Cola Company, it has 
been our privilege to provide those fighting 
the virus on the front lines with approximately 
5 million litres of beverages, volunteer time 
and provide financial support with grants 
from the Coca-Cola Foundation. We also 
leveraged the capabilities of our supply 
chain, using our 3D printing capability to 
make protective face shields, producing 
special bottles for the dispense of hand 
sanitisers and loaning a microbiological 
detector to support laboratory testing 
for COVID-19. 

SR

CG

FS

SSR

SI

INTEGRATED ANNUAL REPORT 2020

11

In early 2021, we remain focused on ensuring 
the safety of our people, customers and 
communities as the COVID-19 pandemic 
continues. We will continue to adapt to 
capture the opportunities we see in 2021 
and beyond. Meanwhile, with vaccine 
roll-outs progressing, we are eager for the 
new opportunities which will come once 
the recovery is underway. The progress 
on our strategy in 2020 has built a stronger 
business, even better positioned to achieve 
future growth.

Our vision for Coca-Cola HBC to be the 
leading 24/7 beverage partner, as well as 
the purpose and strategy underpinning it, 
have proven highly resilient, with the events 
of 2020 confirming the relevance of our 
plans. We firmly believe it provides the right 
path and sets the right milestones for the 
long-term success of our Company and 
its stakeholders. 

On behalf of the Board, let me extend my 
good wishes to you and thank all of our 
stakeholders for your continued support.

Anastassis G. David
Chairman of the Board

Dividend
During the course of 2020 we were able 
to maintain our commitment to pay 
the 2019 dividend, of €0.62 per share. 
When considering the correct course of 
action in 2021, the Board carefully assessed 
a range of possible approaches weighing our 
continued balance sheet strength, improved 
financial performance in the second half 
of the 2020, emerging, and distribution 
of COVID vaccines and the degree of 
remaining uncertainty in the operating 
environment. After careful consideration, 
and in view of the strong long-term outlook 
and our confidence in the Company’s 
strategy, the Board is proposing a full-year 
dividend payment of €0.64 per share, a 3.2% 
increase compared with the prior year. 
We are pleased to be able to propose this 
increase to the dividend even after a very 
challenging year.

Looking ahead 
We welcomed Anna Diamantopoulou as a 
new member of the Board in 2020. Anna was 
European Commissioner for Employment 
and Social Affairs and a Minister of the Greek 
Government in the past. She brings a wealth 
of experience in regulatory matters and 
stakeholder relations, which we believe will 
be helpful in light of an increase in regulatory 
challenges. Meanwhile, let me also take this 
opportunity to thank John Sechi for his 
years of service.

The Board approved the creation of the 
role of Chief Operating Officer, with Naya 
Kalogeraki taking up the position. The new 
structure enables the CEO to focus more 
time on the long-term strategic direction 
of the business and partnerships, while 
enabling us to drive faster business growth.

Section 172 statement

Section 172 of the UK Companies Act 2006 requires directors to promote the 
success of the company for the benefit of the members as a whole, having regard 
for the interests of stakeholders in their decision-making. Engaging with stakeholders 
is an indispensable part of how Coca-Cola HBC does business. The Board 
considers the interests of the Group’s employees and other stakeholders in its 
decision-making as a matter of good governance, and understands the importance, 
and value, of taking into account their views, as well as considering the impact 
of the Company’s activities on the community, environment and the Group’s 
reputation. The Board also considers what is most likely to promote the success of 
the Company for its shareholders in the long term. Although the Company is Swiss 
incorporated and as such the UK Companies Act 2006 has no legal effect, this 
approach is in accordance with the UK Corporate Governance Code 2018.

Read more about:
How we manage risks and materiality on pages 52 to 65.
How we engage with key stakeholders on pages 20-21.
Examples of how stakeholders were considered in specific decisions on pages 92-93.

12

COCA-COLA HBC

Chief Executive Officer’s letter

Adapt 
to win

“I am proud of our teams’ 
positive attitude and 
agility during this 
fast‑changing time.”

Dear stakeholder,
Nearly everyone on earth was impacted in 
some way by the COVID-19 pandemic in 
2020. Across all of our markets, it brought 
challenges and disruption to our people, our 
ways of working, our customers and the 
communities we serve.

Throughout the year, the safety of our 
people remained our number one priority. 
With additional global best practice health 
and safety protocols in place, production 
continued uninterrupted throughout. 
This enabled us to sustain our business, 
avoid disruptions and continuously supply 
our customers and consumers.

Our experience in Italy, an early epicentre 
of the COVID-19 pandemic in Europe, and 
our close partnership with The Coca-Cola 
Company and other bottlers, enabled a fast 
exchange of effective practices. This meant 
that we were well positioned to ensure that 
the correct personal protective equipment 
was available, and we could quickly make the 
necessary changes to plans and processes.

Our people were committed, flexible and 
agile, adapting quickly to changes ranging 
from new regulations to adjusting to home 
working. We demonstrated the strength of 
our values-based culture, which empowers 
everyone to continually learn, take action 
and ownership, while serving our customers 
with passion and excellence. I continue to be 
inspired by the remarkable lengths that our 
people went to, as well as the genuine care 
they have for each other, our business and 
the communities we serve.

2020 performance
Our 2020 performance demonstrates how 
far we have come in building operational 
agility and lasting margin resilience into the 
business and the actions we took were fully 
in line with the strategic growth pillars we set 
out in 2019 as part of Growth Story 2025.

Clearly the COVID-19 pandemic had an 
impact on our performance. However, 
notable improvements in the second half 
contained volume declines and rigorous 
prioritisation of costs and investments 
ensured that EBIT margins were down only 

12

COCA-COLA HBC

Chief Executive Officer’s letter

Adapt 

to win

“I am proud of our teams’ 

Dear stakeholder,

positive attitude and 

agility during this 

fast‑changing time.”

Nearly everyone on earth was impacted in 

some way by the COVID-19 pandemic in 

2020. Across all of our markets, it brought 

challenges and disruption to our people, our 

ways of working, our customers and the 

communities we serve.

Throughout the year, the safety of our 

people remained our number one priority. 

With additional global best practice health 

and safety protocols in place, production 

continued uninterrupted throughout. 

This enabled us to sustain our business, 

avoid disruptions and continuously supply 

our customers and consumers.

Our experience in Italy, an early epicentre 

of the COVID-19 pandemic in Europe, and 

our close partnership with The Coca-Cola 

Company and other bottlers, enabled a fast 

exchange of effective practices. This meant 

that we were well positioned to ensure that 

the correct personal protective equipment 

was available, and we could quickly make the 

necessary changes to plans and processes.

Our people were committed, flexible and 

agile, adapting quickly to changes ranging 

from new regulations to adjusting to home 

working. We demonstrated the strength of 

our values-based culture, which empowers 

everyone to continually learn, take action 

and ownership, while serving our customers 

with passion and excellence. I continue to be 

inspired by the remarkable lengths that our 

people went to, as well as the genuine care 

they have for each other, our business and 

the communities we serve.

2020 performance

Our 2020 performance demonstrates how 

far we have come in building operational 

agility and lasting margin resilience into the 

business and the actions we took were fully 

in line with the strategic growth pillars we set 

out in 2019 as part of Growth Story 2025.

Clearly the COVID-19 pandemic had an 

impact on our performance. However, 

notable improvements in the second half 

contained volume declines and rigorous 

prioritisation of costs and investments 

ensured that EBIT margins were down only 

SR

CG

FS

SSR

SI

INTEGRATED ANNUAL REPORT 2020

13

Efficient and effective collection systems 
are crucial to ensuring that no package has 
only one life, but given the movement 
restrictions in many of our markets, 
collection systems were disrupted during 
the year. As part of our World Without Waste 
commitment to collect 100% of our primary 
packaging for recycling or reuse by 2030, 
we actively supported collection modelling 
studies in 10 countries to identify 
improvements and advocate for the optimal 
systems for the efficient collection of 
beverage containers. 

2020 highlighted once again that we are 
a well-positioned and resilient business 
with a clear vision and purpose, as set out 
in last year’s report. It has also forced each 
of us to ask ourselves what we need to 
change and further improve to ensure we 
remain relevant and successful. We will 
continue to take a disciplined approach to 
strengthening our prioritised capabilities, 
including innovation, as we consider 
additional opportunities to improve 
efficiencies and productivity.

Although we know that the recovery from 
the COVID-19 pandemic will not be simple 
or straightforward, my greatest source of 
confidence that we will emerge even stronger 
and smarter is the strength, adaptability, 
speed and passion for learning of our people.

I would like to thank our people for their 
extraordinary efforts during the year and 
our customers, suppliers and all of our 
stakeholders for their interest and 
partnership. Together, we move forward 
with confidence and resolve that we can 
continue to adapt to win and help our 
customers delight consumers 24/7. 

Zoran Bogdanovic
Chief Executive Officer

20 basis points year-on-year and that 
Free Cash Flow was even stronger than 
the previous year. Thanks to the focused 
prioritisation of optimised market 
investments and the strong execution 
efforts of our people, we gained 40 basis 
points of value share in non-alcoholic ready 
to drink and 30 basis points of value share 
in Sparkling, with market share gains in the 
majority of our markets. 

We saw the enduring strength and breadth 
of our portfolio with growth in Sparkling, Adult 
Sparkling and Energy and volume growth in 
four of our largest markets, Nigeria, Russia, 
Poland and Ukraine. 

The biggest impact of the trading and 
movement restrictions imposed to reduce 
the spread of the COVID-19 pandemic was 
to the out-of-home channel. In the face of 
this, our teams showed the flexibility required 
to shift production quickly and provide the 
right packs and categories as consumers 
sought to replicate their out-of-home 
beverage occasions at home.

Adapting together
In addition to finding solutions for new 
occasions, we supported our customers by 
changing routes to market to deliver direct 
to stores where warehouses were overrun 
or as e-commerce and home delivery needs 
expanded rapidly. 

We ensured that we were alongside them 
when they needed help to cope with new 
ways of working, supporting them in their 
warehouses and in stores. We also worked 
with our customers in the hotels, restaurants 
and cafés sector on a case-by-case basis to 
support them as they were forced to close 
their doors.

As different countries went into and out of 
lockdowns, we worked with The Coca-Cola 
Company to help customers drive trade 
back to their outlets as they re-opened in 
very different circumstances. We deployed 
teams to build displays, fill coolers and 
shelves and offer marketing support.

To ensure we understood what our people 
needed, we were quick to listen. This meant 
replacing the annual engagement survey 
with three pulse surveys so we could get a 
clearer picture of the views and experiences 
of our people throughout.

While the overall engagement scores 
continue to be at very high levels, we saw 
declines in a few countries, and our front line 
employees asked for more support from line 
managers. We learned from this feedback 
and were quick to provide new tools and 
resources where needed.

As our performance relies on the strength 
and capabilities of our teams, we ensured 
the continuity of learning and development, 
even in the most unusual circumstances of 
2020. This meant that our people were able 
to leverage fully digitised learning platforms 
and participate in live developmental events, 
such as our first ever virtual learning 
festival, Learnfest.

We also made two notable announcements 
in regard to our leadership team in 2020. 
A new role of Chief Operating Officer was 
created with Naya Kalogeraki taking up 
the position. This role centres on strategy 
execution, high performance and people 
development, enabling me to focus more 
time on the long-term strategic direction of 
the business, the development of capabilities 
for the future and our ESG agenda. We also 
announced that Ben Almanzar will join the 
Company as Chief Financial Officer in April 
2021 following Michalis Imellos’ decision to 
leave the business after 12 years.

Safeguarding long‑term success
Decisions taken to support our long-term 
strategy while navigating short-term 
concerns included prioritising investments 
in technology, including in-house production 
of recycled PET, temporarily cutting 
production of smaller, niche products to 
streamline supply and distribution and 
adjusting new product launches. Our roll 
out of the Costa Coffee brand, for example, 
continued largely as planned although 
some adjustments were made to prioritise 
at-home channels.

We were the first strategic bottling partner 
of The Coca-Cola Company to launch 
Costa Coffee at scale via a variety of 
packages suited for all trade channels. 
It is now available in 14 of our markets, 
meaning consumers from Ireland to Russia 
are enjoying it at home, on-the-go and at 
work, with the new range now listed in retail 
and hundreds of bars, restaurants, cafés and 
work locations. Towards the end of the year, 
we introduced Topo Chico Hard Seltzer to 
five markets. We are looking forward to 
driving both categories forward with more 
launches in 2021.

We know that our vision to be the leading 
24/7 beverage partner cannot be achieved 
without integrating environmental, social 
and governance considerations into 
everything that we do. Despite the challenges 
of 2020, we continued to make steady 
progress towards our Mission 2025 
sustainability commitments. For instance, 
we began our roll out of the innovative 
KeelClip™ paperboard solution for can 
multipacks. This change will be completed 
in our EU markets by early 2022, phasing 
out plastic wrap on our can portfolio.

14

COCA-COLA HBC

Our business at a glance

The leading 24/7 
beverage partner

We have beverages for every consumer 
occasion, from waking up in the morning, 
to going to bed at night. Using this advantage, 
we can help our customers unlock their growth 
potential by ensuring they have the perfect 
product offering for their consumers. 

Our 24/7 portfolio 
Our portfolio is the strongest, broadest and most 
flexible in the beverage industry. Our products cater to 
a growing range of tastes with a wider choice of healthier 
options, premium products and increasingly sustainable 
packaging, giving us an undisputed ability to delight 
consumers across all consumption occasions.

More than

100

brands across nine 
categories 

Watch our video and learn more about our 
24/7 portfolio at www.coca-colahellenic.com.

Sparkling

74%

Percentage of Coca-Cola HBC revenue

Hydration

7%

Juice

5%

RTD Tea

3%

Energy

5%

Coffee

<1%

Plant‑based

<1%

Premium Spirits

3%

In addition to this broad beverage portfolio, we benefit from a targeted snacks business 
which represented <2% of revenue in 2020. You can read more about this on page 28.

14

COCA-COLA HBC

Our business at a glance

The leading 24/7 

beverage partner

We have beverages for every consumer 

occasion, from waking up in the morning, 

to going to bed at night. Using this advantage, 

we can help our customers unlock their growth 

potential by ensuring they have the perfect 

product offering for their consumers. 

Our 24/7 portfolio 

Our portfolio is the strongest, broadest and most 

flexible in the beverage industry. Our products cater to 

a growing range of tastes with a wider choice of healthier 

brands across nine 

options, premium products and increasingly sustainable 

categories 

More than

100

packaging, giving us an undisputed ability to delight 

consumers across all consumption occasions.

Watch our video and learn more about our 

24/7 portfolio at www.coca-colahellenic.com.

Winning in the marketplace
We have the scale and execution 
capability to create value for a 
wide range of customers with 
differentiated, segmented 
strategies.

Sparkling

74%

Percentage of Coca-Cola HBC revenue

Hydration

7%

Juice

5%

RTD Tea

3%

Where we operate
We benefit from a diverse combination of countries 
across both growth and established markets.

Energy

5%

Coffee

<1%

Plant‑based

<1%

Premium Spirits

3%

In addition to this broad beverage portfolio, we benefit from a targeted snacks business 

which represented <2% of revenue in 2020. You can read more about this on page 28.

Earning our licence to operate
We believe that the only way to create long-term value 
for all our stakeholders is through sustainable growth. 
We contribute to the socio-economic development 
of the communities where we operate, integrate 
sustainability into every aspect of our strategy 
and strive to reduce our environmental impact. 

INTEGRATED ANNUAL REPORT 2020

15

SR

CG

FS

SSR

SI

At‑home channel

Out‑of‑home channel

•  Supermarkets 
•  Convenience stores 
•  E-commerce

1.4m

customers visited by 15,000 
sales people

•  Hotels
•  Restaurants
•  Cafés
•  Bars
•  Food delivery platforms
•  Petrol stations

Established 
markets

Developing 
markets

Emerging 
markets

35.5%

of Group revenue in 
2020 

19.1%

of Group revenue in 
2020 

45.4%

of Group revenue in 
2020 

9.6%

Comparable EBIT 
margin 2020

8.7%

Comparable EBIT 
margin 2020

13.0% 

Comparable EBIT 
margin 2020

28

countries across  
three continents

27,722

employees

Performance, unless stated otherwise, is negatively impacted by the change in 
classification of our Russian juice business (Multon), from a joint operation to a joint 
venture, following its re-organisation, and positively impacted by the inclusion of H1 
2020 performance of Bambi, the acquisition of which was cycled in H2 2020. In addition, 
profitability is positively impacted by the Group’s election to classify share of results of 
integral equity method investments within operating profit. Like-for-like performance 
adjusts for all three impacts. For a table of performance measures excluding these 
impacts, please refer to the ‘Supplementary information’ section. 

16
16

COCA-COLA HBC

Our business model

Delivering value for 
our stakeholders

Our business model describes 
the essence of what we do: 
how we create value for all our 
stakeholders from the resources 
and relationships we use to 
operate the business.

1. Our resources and relationships

2. What we do

Human
Our success is dependent on the 
passion, engagement and customer 
focus of our talented people. We cultivate 
their potential and empower them to 
leverage opportunities for growth, both 
for themselves and our Company.

Natural
To produce our products, we use raw 
materials including water, sugar, fruit 
concentrate, energy, glass, aluminium, 
PET resin and paper. We source these 
using sustainable practices and seek 
to use them efficiently.

Social and relationships
Maintaining our reputation and the 
trust of our key stakeholders is essential 
to our business. Our most valuable 
stakeholder relationships are with 
The Coca-Cola Company, our people 
and the communities we operate in, our 
customers, suppliers, governments 
and regulators. 

Financial
Our business activities require financial 
capital and we seek to allocate it 
efficiently. This capital is provided by our 
equity and debt holders, as well as cash 
flow earned from our operations.

Intellectual
Innovation is embedded in our culture 
and the intellectual property created 
from that includes new packaging, 
new products and improvements 
in manufacturing, logistics and sales 
execution. As we expand our 24/7 
portfolio, the importance of innovation 
is increasing.

Manufacturing
As a strategic partner, our plant and 
logistics assets allow us to prepare, 
package and deliver our products to 
meet the demands of customers 
and consumers.

We are a strategic bottling partner 
of The Coca‑Cola Company
We have the exclusive authorisation to bottle and sell the beverages 
of The Coca-Cola Company in our 28 markets. We also partner 
with other beverage businesses such as Monster, Brown-Forman, 
Campari and Edrington to sell their products in our markets. 

How our partnership works
The Coca-Cola Company owns, develops and markets its brands 
to the end consumer. Coca-Cola HBC is responsible for producing, 
distributing, and selling these beverages. We work together to 
ensure we have the right portfolio for our customers and consumers 
in each market and to ensure excellent, efficient execution.

We buy concentrate from The Coca-Cola Company under an 
incidence-based pricing model. We also share marketing costs 
and responsibilities, with The Coca-Cola Company marketing to 
consumers while we take responsibility for trade marketing to 
our customers.

Read more about how we leverage our unique 24/7 portfolio 
and win in the marketplace on pages 26-33.

3. How we do it

1. Working with  
suppliers
We work with our suppliers 
to procure high-quality 
ingredients, sustainably 
sourced raw materials and 
equipment and services 
required to produce 
beverages.

2. Producing beverages 
efficiently and 
sustainably 
Using concentrate from 
The Coca-Cola Company 
along with other ingredients, 
we prepare, package and 
deliver products with an 
optimised manufacturing 
infrastructure and 
logistics network.

16

16

COCA-COLA HBC

Our business model

Delivering value for 

our stakeholders

Our business model describes 

the essence of what we do: 

how we create value for all our 

stakeholders from the resources 

and relationships we use to 

operate the business.

We support the UN sustainability agenda and have linked our strategy 
pillars, material issues, sustainability commitments and the value created 
for our stakeholders to the UN Sustainable Development Goals (SDGs). 
You can find information on this in the table below, integrated into 
discussion on our five growth pillars and also on pages 46, 50-52 and 109.

INTEGRATED ANNUAL REPORT 2020
INTEGRATED ANNUAL REPORT 2020

17

SR

CG

FS

SSR

SI

1. Our resources and relationships

2. What we do

2. What we do

4. Value created for our stakeholders in 2020

Human

Our success is dependent on the 

passion, engagement and customer 

focus of our talented people. We cultivate 

their potential and empower them to 

leverage opportunities for growth, both 

for themselves and our Company.

Natural

To produce our products, we use raw 

materials including water, sugar, fruit 

concentrate, energy, glass, aluminium, 

PET resin and paper. We source these 

using sustainable practices and seek 

to use them efficiently.

Social and relationships

Maintaining our reputation and the 

trust of our key stakeholders is essential 

to our business. Our most valuable 

stakeholder relationships are with 

The Coca-Cola Company, our people 

and the communities we operate in, our 

customers, suppliers, governments 

and regulators. 

Financial

Our business activities require financial 

capital and we seek to allocate it 

efficiently. This capital is provided by our 

equity and debt holders, as well as cash 

flow earned from our operations.

Intellectual

Innovation is embedded in our culture 

and the intellectual property created 

from that includes new packaging, 

new products and improvements 

in manufacturing, logistics and sales 

execution. As we expand our 24/7 

portfolio, the importance of innovation 

is increasing.

Manufacturing

As a strategic partner, our plant and 

logistics assets allow us to prepare, 

package and deliver our products to 

meet the demands of customers 

and consumers.

We are a strategic bottling partner 

of The Coca‑Cola Company

We have the exclusive authorisation to bottle and sell the beverages 

of The Coca-Cola Company in our 28 markets. We also partner 

with other beverage businesses such as Monster, Brown-Forman, 

Campari and Edrington to sell their products in our markets. 

How our partnership works

The Coca-Cola Company owns, develops and markets its brands 

to the end consumer. Coca-Cola HBC is responsible for producing, 

distributing, and selling these beverages. We work together to 

ensure we have the right portfolio for our customers and consumers 

in each market and to ensure excellent, efficient execution.

We buy concentrate from The Coca-Cola Company under an 

incidence-based pricing model. We also share marketing costs 

and responsibilities, with The Coca-Cola Company marketing to 

consumers while we take responsibility for trade marketing to 

our customers.

Read more about how we leverage our unique 24/7 portfolio 

and win in the marketplace on pages 26-33.

3. How we do it

3. How we do it

Brand 
Ownership

Portfolio 
Development

Consumer 
Marketing

Concentrate 
Supply

Data & Insights

Portfolio Strategy

Investments in Revenue Growth

Capabilities Plans

Talent Exchange

World Without Waste

Production of 
Beverages

Portfolio Sales 
& Route to 
Market

Customer Marketing, 
Execution 
& Management

Bottling CapEx 
Investments

1. Working with  

2. Producing beverages 

suppliers

We work with our suppliers 

to procure high-quality 

ingredients, sustainably 

sourced raw materials and 

equipment and services 

required to produce 

beverages.

efficiently and 

sustainably 

Using concentrate from 

The Coca-Cola Company 

along with other ingredients, 

we prepare, package and 

deliver products with an 

optimised manufacturing 

infrastructure and 

logistics network.

3. Partnering with 
our customers 
We grow by supporting 
our customers’ growth. 
To do this, we leverage 
our 24/7 portfolio and 
segmented sales 
execution to grow the 
overall beverage industry, 
focusing on areas of high 
value opportunity and 
executing with excellence.

4. Serving our 
consumers and 
communities 
Our 24/7 product portfolio 
caters to a growing range of 
tastes and preferences with 
a wider choice of healthier 
options and premium 
products, and we continually 
innovate to remain relevant.

For our people
•  We provided jobs directly to 27,722 people 

in 28 countries

•  We provided 720,146 hours of training
•  Median basic salary ratio women/men: 0.98

For customers
•  We partnered with customers to address 

pandemic-related challenges and co-create value

•  We increased the frequency of our customer 

engagement, providing customers the best support 
we could offer
In the marketplace we achieved a new total number 
of almost 485,000 energy-efficient coolers 

• 

For the communities where we operate
•  We trained 134,548 young people through 
our #YouthEmpowered programme to 
boost employability

•  We invested €8 million in local community initiatives

For shareholders
•  We controlled costs to support margins, finding, 

• 

and delivering, €120 million of cost savings in 2020 
In recognition of our business’ strength and future 
opportunities, the Board has proposed a dividend 
of €0.64, a 3.2% increase compared with last year

For wider stakeholders
•  We paid a total of € 3.8 billion in taxes
•  Our business activities generate revenue for our 
customers, suppliers and contractors as well as 
income for our employees

For consumers
•  We provide high-quality beverages and healthy 

options, reducing calories per 100ml of sparkling 
soft drinks by 11.2% in 2020 compared to the 
2015 baseline

For suppliers
•  Our spend with suppliers was €3 billion
•  We contributed to sustainable agricultural practices 

and farmer livelihoods by purchasing certified 
sustainable agricultural ingredients for 82% of key 
ingredients purchased

18

COCA-COLA HBC

Our socio‑economic impact

Making 
an impact

We believe that business has 
a responsibility to address the 
key global challenges affecting 
all of us and our shared planet. 
Now, more than ever, we strive 
for Coca-Cola HBC to be a 
force for positive change and 
a partner in building a more 
sustainable future.

“We support hundreds 
of thousands of jobs 
in our communities 
through direct and 
indirect employment.”

Our socio‑economic impact
In conducting socio-economic studies, 
we use input-output modelling to generate 
estimates of jobs supported and economic 
value added. Data we use in this process 
includes our financial information (revenues, 
expenses, taxes, sales volume and profits) 
as well as some data from 
The Coca-Cola Company. While rigorous, 
the process involves statistical modelling, 
which should be considered when interpreting 
and using the results from the studies.

Modelling enables an assessment of three 
key dimensions of impact:

•  Direct: immediate effect in terms 
of employment, wages and output
•  Indirect: subsequent effect in the 

supply chain

•  Induced: effect caused by staff spend 

on goods or services

Note that we do not conduct 
socio-economic studies for all of our 
markets every year; studies are conducted 
for each market on a rolling basis. In 2020, 
we conducted studies for five markets, 
adding this information to the aggregate 
results from all socio-economic impact 
studies for the period 2017-2020. As we 
continue this process in 2021, even more 
of the impact related to the COVID-19 
pandemic will become evident.

Our impact
We believe that the only way to create 
long-term value for all our stakeholders is 
through sustainable growth. Coca-Cola HBC 
creates value for the societies in which we 
operate by producing delicious, high-quality 
products that delight consumers and create 
growth opportunities for our customers and 
suppliers, as well as through employment, 
investment and taxes. Measuring and 
striving to increase these contributions 
through the sustainable growth of our 
business is an important part of our purpose. 

While the business model on pages 16-17 
describes the value our business creates for 
all our stakeholders, this is an incomplete 
picture of impact and value. Just as we 
measure and manage CO2 emissions 
generated both directly from our plants and 
production and indirectly from activities 
such as raw materials sourcing, we also seek 
to measure and understand the direct and 
indirect socio-economic impacts of our 
activities. Since 2010, we have conducted 
socio-economic impact studies in our 
markets to gain a better understanding 
of the range and extent of the value created 
in our ecosystem. 

We support hundreds of thousands of jobs 
in our communities through direct and 
indirect employment. We nurture our people, 
offering opportunities for promotion and 
development. We have a wide ecosystem 
of suppliers and our demand helps to sustain 
their businesses, while at the same time we 
work with them to improve the sustainability 
of their supply chains. We invest in the 
markets in which we operate and we work 
with our customers to create shared value. 
Finally, taxes paid by us as well as by our 
suppliers and trade partners make an 
important contribution to the fiscal budgets 
of governments in the markets in which 
we operate.

1 1 . 8 b n created in added valu

€

e t

o t

o

t

al c

o

n

t

ri

b

u

t

i

o

n

v

i

a

o

u

r

v

a

l

u

e

c

h

a

i

n

 
 
 
 
18

COCA-COLA HBC

Our socio‑economic impact

Making 

an impact

We believe that business has 

Our impact

Our socio‑economic impact

a responsibility to address the 

key global challenges affecting 

all of us and our shared planet. 

Now, more than ever, we strive 

for Coca-Cola HBC to be a 

force for positive change and 

a partner in building a more 

sustainable future.

We believe that the only way to create 

In conducting socio-economic studies, 

long-term value for all our stakeholders is 

we use input-output modelling to generate 

through sustainable growth. Coca-Cola HBC 

estimates of jobs supported and economic 

creates value for the societies in which we 

value added. Data we use in this process 

operate by producing delicious, high-quality 

includes our financial information (revenues, 

products that delight consumers and create 

expenses, taxes, sales volume and profits) 

growth opportunities for our customers and 

as well as some data from 

suppliers, as well as through employment, 

The Coca-Cola Company. While rigorous, 

investment and taxes. Measuring and 

the process involves statistical modelling, 

striving to increase these contributions 

which should be considered when interpreting 

through the sustainable growth of our 

and using the results from the studies.

business is an important part of our purpose. 

Modelling enables an assessment of three 

While the business model on pages 16-17 

key dimensions of impact:

“We support hundreds 

of thousands of jobs 

in our communities 

through direct and 

indirect employment.”

•  Direct: immediate effect in terms 

of employment, wages and output

•  Indirect: subsequent effect in the 

supply chain

•  Induced: effect caused by staff spend 

on goods or services

Note that we do not conduct 

socio-economic studies for all of our 

markets every year; studies are conducted 

for each market on a rolling basis. In 2020, 

we conducted studies for five markets, 

adding this information to the aggregate 

results from all socio-economic impact 

studies for the period 2017-2020. As we 

continue this process in 2021, even more 

of the impact related to the COVID-19 

pandemic will become evident.

describes the value our business creates for 

all our stakeholders, this is an incomplete 

picture of impact and value. Just as we 

measure and manage CO2 emissions 

generated both directly from our plants and 

production and indirectly from activities 

such as raw materials sourcing, we also seek 

to measure and understand the direct and 

indirect socio-economic impacts of our 

activities. Since 2010, we have conducted 

socio-economic impact studies in our 

markets to gain a better understanding 

of the range and extent of the value created 

in our ecosystem. 

We support hundreds of thousands of jobs 

in our communities through direct and 

indirect employment. We nurture our people, 

offering opportunities for promotion and 

development. We have a wide ecosystem 

of suppliers and our demand helps to sustain 

their businesses, while at the same time we 

work with them to improve the sustainability 

of their supply chains. We invest in the 

markets in which we operate and we work 

with our customers to create shared value. 

Finally, taxes paid by us as well as by our 

suppliers and trade partners make an 

important contribution to the fiscal budgets 

of governments in the markets in which 

we operate.

INTEGRATED ANNUAL REPORT 2020

19

SR

CG

FS

SSR

SI

How we contribute to the socio‑economic development of our communities

1 1 . 8 b n created in added valu
1 1 . 8 b n created in added valu

C o n t r i b ution to the economy
374,222

€
€

indirect employment

e t
e t

o t
o t

o
o

t
t

al c
al c

338,413

2017-2020 cumulative 
young people trained

1

=

job in the 
system

11.3

jobs in our 
community

o
o

n
n

t
t
ri
ri

b
b

u
u

t
t
i
i

o
o

n
n

v
v

i
i

a
a

o
o

u
u

r
r

v
v

a
a

l
l

u
u

e
e

c
c

h
h

a
a

i
i

n
n

618m

potential  
consumers

720,146

training hours

O v e r all footprint
33,016

employees in the Coca-Cola 
System in our markets

€955.8m

total employee costs

More than

1.6m1

customers

17,000

suppliers

56

plants

98

distribution 
centres

>98%

of our total 
procurement =

>€2.9bn

spent with  
local suppliers

€465m

capex spend

€3.8bn

paid in taxes. This includes taxes paid directly by 
Coca-Cola HBC and taxes paid by our suppliers 
and trade partners and their suppliers and trade 
partners, related to our activities.

Notes on methodology:
•  Numbers presented are aggregated based on the local socio-economic 

studies from Coca-Cola HBC markets published between 2017 and 2020.

•  All KPIs represent annual impact.
•  Where applicable and relevant in local socio-economic studies, the impact 

of other entities of the Coca-Cola System is included.

1.  As per our internal master data records, including both direct and indirect 

active outlets (December 2020 snapshot).

 
 
 
 
 
 
 
 
20

COCA-COLA HBC

Stakeholder engagement

Our stakeholder 
ecosystem

Our people

Our customers

Our partners 
in efficiency

Our communities

Our consumers

Government

Our shareholders

The Coca‑Cola 

NGOs

Company

•  Enhanced safety requirements
•  Practicalities and security related 

to home working
•  Mental wellbeing
•  Building the best teams 

in the industry

•  Trading and movement restrictions
•  Supply and delivery challenges 
•  New health and safety regulations 
•  Opportunities for growth and 

value creation 

•  Offering a 24/7 beverage portfolio 

that meets the changing 
preferences of consumers

•  Rising costs of ingredients, labour, 
packaging material, energy and 
water

•  Minimising the environmental 
impact of water and energy 
resources, as well as emissions

•  Financial and other support for 

frontline workers tackling 
COVID-19
•  Climate change
•  Waste from our packaging
•  Water conservation
•  Empowering youth and women

•  Focused and continuous 

•  Key account managers engage 

•  These efforts were supported 

conversations related to new health 
and safety procedures

•  Employee Assistance Programme
•  Regular employee surveys to 
understand and act on needs 
and wellbeing

•  Offering personalised experiences 
and opportunities for personal and 
professional growth

•  Ongoing dialogue with employee 

representative bodies

with our customers at a strategic 
level, also providing a vital link to 
support with pandemic-related 
regulatory changes

•  Our business developers continued 
to make regular visits to outlets
•  We provided additional support 

including financial, a free 
legal advisory service, online 
training, flexible supply and 
merchandising services 

during the year by online Innovation 
Days for our suppliers where key 
strategic partners in packaging, 
manufacturing and digital supply 
chain applications shared their most 
innovative ideas

•  Feedback received through our 

annual Group Stakeholder Forum

•  Regular, ongoing interaction 
with the Coca-Cola System’s 
Central Procurement Group 
and our technology and 
commodity suppliers

•  To understand what was needed 
by our communities and support 
those fighting COVID-19 on the 
frontlines, we partnered with NGOs, 
including the Red Cross

•  We engaged with customers and 
partners to understand what skills 
and training young adults need in 
specific markets

•  Additional employee surveys 
enabled us to provide more 
support to people working under 
different conditions
•  Ongoing dialogue with 

employees meant engagement 
levels stayed high, despite the 
COVID-19 pandemic

•  We increased engagement to 

•  Our long-term work with 

•  We supported the frontline 

• 

In response to regulations 

•  Ongoing engagement 

•  Our partnership added to 

•  We provided direct support 

provide the best support we could 
offer, but we suspended customer 
surveys to avoid over burdening 
them. While we do not have 
short-term data on the impact of 
our efforts, we believe that they will 
solidify long-term relationships 

technology partners meant we 
could easily expand the use of 
remote monitoring tools such as 
virtual and augmented reality smart 
glasses for remote quality, safety 
and environmental audits and 
virtual plant tours 

•  Our work with partners to reduce 
our water and energy use has also 
brought efficiencies

efforts to tackle the COVID-19 
pandemic with financial support 
(via the Coca-Cola Foundation), 
product donations, and by 
leveraging our supply chain to 
produce safety equipment

•  We re-purposed 

#YouthEmpowered tools to 
address employability to support 
the hard hit hospitality and tourism 
sectors in several markets, with new 
modules designed to build skills and 
re-train employees

•  Ensuring product supply 

•  COVID-19 related 

•  Understanding the impact 

•  Support for consumers, 

•  Climate adaptation, move 

and safety

•  Continuously evolving 

regulations in addition to 

consumer health policies

of COVID-19 and speed 

customers and communities

toward net zero emissions 

of recovery

•  Profitable growth 

and water and energy use

products and packages to 

•  Movement of people 

•  Quality and effectiveness 

opportunities

•  Packaging waste

meet consumers’ needs 

for healthy hydration, 

quality, taste, innovation 

and convenience

and goods across and 

between countries

• 

Industry and/or product-

specific policies, such as 

taxes, restrictions 

or regulations

•  Environmental policies

of governance

•  Profitability and growth 

potential of the business

• 

Increasing interest in 

the integration of ESG 

into strategy

•  Value share in our markets

•  Sustainable sourcing

•  Sustainable sourcing

•  Partnerships with 

communities and 

grassroots organisations

•  Diversity and human rights

•  We understand consumers’ 

•  Much of our engagement 

•  Through open, honest 

•  Day-to-day interaction 

•  We include NGOs and 

with governments is 

conducted at an industry 

level through trade 

communication during our 

Annual General Meetings, 

investor roadshows, press 

as business partners, joint 

projects, joint business 

community partners in our 

leadership development 

planning, functional groups 

programmes, offering 

needs and preferences 

through collecting 

consumer insights. While 

this is also part of The 

Coca-Cola Company’s role, 

we gain access to these 

insights as well

•  Consumers also provide 

feedback on social 

media and via the 

consumer hotlines

•  To address changing 

consumer occasions, 

such as upscaled at-home 

experiences and greater 

affordability, we 

strengthened our 

single-serve multi-packs 

for aperitivo-at-home while 

also introducing entry packs 

with price points attractive 

to consumers

•  While we strive to reduce 

also implement learnings 

from this feedback, 

including market specific 

improvement plans

associations. This continued 

releases and results 

throughout the COVID-19 

pandemic. We partner with 

local governments to tackle 

waste collection challenges 

and water availability 

briefings, and ongoing 

dialogue with analysts 

and investors

•  Through providing 

disclosure on non-financial 

metrics to allow the 

monitoring of our progress 

on ESG issues

on strategic issues and 

‘top-to-top’ senior 

management forums

allows a two-way dialogue 

between the Company and 

the strength and depth 

of our 24/7 portfolio, by 

and levies on certain 

types of plastic packaging, 

we have lightweighted 

packages and used more 

sustainable materials, and 

we are on track to help 

collect the equivalent of 

75% of primary packaging 

and make 100% of our 

consumer packaging 

recyclable by 2025

nutrition concerns, we 

continue to add low- or 

no-sugar drink options in 

every market and provide 

transparent nutritional 

information

investors, ensuring both 

good understanding of 

Company strategy in the 

market and that investor 

concerns are considered in 

strategic decision-making

• 

Increased requirement for 

standardisation of ESG 

disclosures led us to start 

reporting against SASB in 

2020, in addition to our 

existing disclosures aligned 

with GRI and TCFD 

among others 

online training for managing 

virtual teams and leading in 

times of crisis

•  We partner with specific 

NGOs for targeted projects 

•  We engage through our 

annual Group Stakeholder 

Forum and our annual 

materiality assessment, 

as well as through ad 

hoc meetings

with grants from The 

Coca-Cola Foundation, 

product donation and 

volunteering support

we include members of our 

communities in our training 

programmes; this made 

up 13% of our first-time 

managers training 

capacity in 2020

•  The new Open Like Never 

• 

In partnership with NGOs, 

launching Topo Chico Hard 

Seltzer and Costa Coffee 

Before campaign also 

provided a call to action for 

communities to support 

their local businesses, 

and translated into 

tangible support for our 

retail partners

consumer complaints, we 

•  To address health and 

s
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Read more on pages 
38-41, 93.

Read more on pages 
26-33, 53, 92.

Read more on pages 
34-37, 42-47, 53.

Read more on pages 
18-19, 42-47.

 
 
 
 
 
 
 
20

COCA-COLA HBC

Stakeholder engagement

Our stakeholder 

ecosystem

The strength of our stakeholder ecosystem 
enabled us to ensure the safety of our people, 
partners and communities while maintaining 
production throughout the year. 

INTEGRATED ANNUAL REPORT 2020

21

SR

CG

FS

SSR

SI

Our people

Our people

Our customers

Our customers

Our communities

Our communities

Our consumers
Our consumers

Government
Government

Our shareholders
Our shareholders

Our partners 

Our partners 

in efficiency

in efficiency

The Coca‑Cola 
The Coca‑Cola 
Company
Company

NGOs
NGOs

•  Enhanced safety requirements

•  Enhanced safety requirements

•  Trading and movement restrictions

•  Trading and movement restrictions

•  Rising costs of ingredients, labour, 

•  Rising costs of ingredients, labour, 

•  Financial and other support for 

•  Financial and other support for 

•  Ensuring product supply 
•  Ensuring product supply 

•  COVID-19 related 
•  COVID-19 related 

and safety
and safety

•  Continuously evolving 
•  Continuously evolving 

products and packages to 
products and packages to 
meet consumers’ needs 
meet consumers’ needs 
for healthy hydration, 
for healthy hydration, 
quality, taste, innovation 
quality, taste, innovation 
and convenience
and convenience

regulations in addition to 
regulations in addition to 
consumer health policies
consumer health policies

•  Movement of people 
•  Movement of people 
and goods across and 
and goods across and 
between countries
between countries
Industry and/or product-
Industry and/or product-
specific policies, such as 
specific policies, such as 
taxes, restrictions 
taxes, restrictions 
or regulations
or regulations

• 
• 

•  Environmental policies
•  Environmental policies

•  Understanding the impact 
•  Understanding the impact 
of COVID-19 and speed 
of COVID-19 and speed 
of recovery
of recovery

•  Quality and effectiveness 
•  Quality and effectiveness 

of governance
of governance

•  Profitability and growth 
•  Profitability and growth 
potential of the business
potential of the business
Increasing interest in 
Increasing interest in 
the integration of ESG 
the integration of ESG 
into strategy
into strategy

• 
• 

•  Support for consumers, 
•  Support for consumers, 

customers and communities
customers and communities

•  Profitable growth 
•  Profitable growth 
opportunities
opportunities

•  Value share in our markets
•  Value share in our markets
•  Sustainable sourcing
•  Sustainable sourcing

•  Climate adaptation, move 
•  Climate adaptation, move 
toward net zero emissions 
toward net zero emissions 
and water and energy use
and water and energy use

•  Packaging waste
•  Packaging waste
•  Sustainable sourcing
•  Sustainable sourcing
•  Partnerships with 
•  Partnerships with 
communities and 
communities and 
grassroots organisations
grassroots organisations
•  Diversity and human rights
•  Diversity and human rights

•  Much of our engagement 
•  Much of our engagement 

•  Through open, honest 
•  Through open, honest 

•  Day-to-day interaction 
•  Day-to-day interaction 

•  We include NGOs and 
•  We include NGOs and 

•  We understand consumers’ 
•  We understand consumers’ 
needs and preferences 
needs and preferences 
through collecting 
through collecting 
consumer insights. While 
consumer insights. While 
this is also part of The 
this is also part of The 
Coca-Cola Company’s role, 
Coca-Cola Company’s role, 
we gain access to these 
we gain access to these 
insights as well
insights as well

•  Consumers also provide 
•  Consumers also provide 

feedback on social 
feedback on social 
media and via the 
media and via the 
consumer hotlines
consumer hotlines

with governments is 
with governments is 
conducted at an industry 
conducted at an industry 
level through trade 
level through trade 
associations. This continued 
associations. This continued 
throughout the COVID-19 
throughout the COVID-19 
pandemic. We partner with 
pandemic. We partner with 
local governments to tackle 
local governments to tackle 
waste collection challenges 
waste collection challenges 
and water availability 
and water availability 

communication during our 
communication during our 
Annual General Meetings, 
Annual General Meetings, 
investor roadshows, press 
investor roadshows, press 
releases and results 
releases and results 
briefings, and ongoing 
briefings, and ongoing 
dialogue with analysts 
dialogue with analysts 
and investors
and investors

•  Through providing 
•  Through providing 

disclosure on non-financial 
disclosure on non-financial 
metrics to allow the 
metrics to allow the 
monitoring of our progress 
monitoring of our progress 
on ESG issues
on ESG issues

as business partners, joint 
as business partners, joint 
projects, joint business 
projects, joint business 
planning, functional groups 
planning, functional groups 
on strategic issues and 
on strategic issues and 
‘top-to-top’ senior 
‘top-to-top’ senior 
management forums
management forums

•  To address changing 
•  To address changing 
consumer occasions, 
consumer occasions, 
such as upscaled at-home 
such as upscaled at-home 
experiences and greater 
experiences and greater 
affordability, we 
affordability, we 
strengthened our 
strengthened our 
single-serve multi-packs 
single-serve multi-packs 
for aperitivo-at-home while 
for aperitivo-at-home while 
also introducing entry packs 
also introducing entry packs 
with price points attractive 
with price points attractive 
to consumers
to consumers

•  While we strive to reduce 
•  While we strive to reduce 
consumer complaints, we 
consumer complaints, we 
also implement learnings 
also implement learnings 
from this feedback, 
from this feedback, 
including market specific 
including market specific 
improvement plans
improvement plans

• 
• 

In response to regulations 
In response to regulations 
and levies on certain 
and levies on certain 
types of plastic packaging, 
types of plastic packaging, 
we have lightweighted 
we have lightweighted 
packages and used more 
packages and used more 
sustainable materials, and 
sustainable materials, and 
we are on track to help 
we are on track to help 
collect the equivalent of 
collect the equivalent of 
75% of primary packaging 
75% of primary packaging 
and make 100% of our 
and make 100% of our 
consumer packaging 
consumer packaging 
recyclable by 2025
recyclable by 2025
•  To address health and 
•  To address health and 
nutrition concerns, we 
nutrition concerns, we 
continue to add low- or 
continue to add low- or 
no-sugar drink options in 
no-sugar drink options in 
every market and provide 
every market and provide 
transparent nutritional 
transparent nutritional 
information
information

•  Ongoing engagement 
•  Ongoing engagement 

allows a two-way dialogue 
allows a two-way dialogue 
between the Company and 
between the Company and 
investors, ensuring both 
investors, ensuring both 
good understanding of 
good understanding of 
Company strategy in the 
Company strategy in the 
market and that investor 
market and that investor 
concerns are considered in 
concerns are considered in 
strategic decision-making
strategic decision-making
Increased requirement for 
Increased requirement for 
standardisation of ESG 
standardisation of ESG 
disclosures led us to start 
disclosures led us to start 
reporting against SASB in 
reporting against SASB in 
2020, in addition to our 
2020, in addition to our 
existing disclosures aligned 
existing disclosures aligned 
with GRI and TCFD 
with GRI and TCFD 
among others 
among others 

• 
• 

•  Our partnership added to 
•  Our partnership added to 
the strength and depth 
the strength and depth 
of our 24/7 portfolio, by 
of our 24/7 portfolio, by 
launching Topo Chico Hard 
launching Topo Chico Hard 
Seltzer and Costa Coffee 
Seltzer and Costa Coffee 
•  The new Open Like Never 
•  The new Open Like Never 
Before campaign also 
Before campaign also 
provided a call to action for 
provided a call to action for 
communities to support 
communities to support 
their local businesses, 
their local businesses, 
and translated into 
and translated into 
tangible support for our 
tangible support for our 
retail partners
retail partners

community partners in our 
community partners in our 
leadership development 
leadership development 
programmes, offering 
programmes, offering 
online training for managing 
online training for managing 
virtual teams and leading in 
virtual teams and leading in 
times of crisis
times of crisis

•  We partner with specific 
•  We partner with specific 

NGOs for targeted projects 
NGOs for targeted projects 

•  We engage through our 
•  We engage through our 

annual Group Stakeholder 
annual Group Stakeholder 
Forum and our annual 
Forum and our annual 
materiality assessment, 
materiality assessment, 
as well as through ad 
as well as through ad 
hoc meetings
hoc meetings

•  We provided direct support 
•  We provided direct support 

• 
• 

with grants from The 
with grants from The 
Coca-Cola Foundation, 
Coca-Cola Foundation, 
product donation and 
product donation and 
volunteering support
volunteering support
In partnership with NGOs, 
In partnership with NGOs, 
we include members of our 
we include members of our 
communities in our training 
communities in our training 
programmes; this made 
programmes; this made 
up 13% of our first-time 
up 13% of our first-time 
managers training 
managers training 
capacity in 2020
capacity in 2020

•  Practicalities and security related 

•  Practicalities and security related 

•  Supply and delivery challenges 

•  Supply and delivery challenges 

to home working

to home working

•  Mental wellbeing

•  Mental wellbeing

•  Building the best teams 

•  Building the best teams 

in the industry

in the industry

•  New health and safety regulations 

•  New health and safety regulations 

•  Opportunities for growth and 

•  Opportunities for growth and 

value creation 

value creation 

•  Offering a 24/7 beverage portfolio 

•  Offering a 24/7 beverage portfolio 

that meets the changing 

that meets the changing 

preferences of consumers

preferences of consumers

packaging material, energy and 

packaging material, energy and 

frontline workers tackling 

frontline workers tackling 

water

water

COVID-19

COVID-19

•  Minimising the environmental 

•  Minimising the environmental 

•  Climate change

•  Climate change

impact of water and energy 

impact of water and energy 

resources, as well as emissions

resources, as well as emissions

•  Waste from our packaging

•  Waste from our packaging

•  Water conservation

•  Water conservation

•  Empowering youth and women

•  Empowering youth and women

•  Focused and continuous 

•  Focused and continuous 

•  Key account managers engage 

•  Key account managers engage 

•  These efforts were supported 

•  These efforts were supported 

•  To understand what was needed 

•  To understand what was needed 

conversations related to new health 

conversations related to new health 

with our customers at a strategic 

with our customers at a strategic 

during the year by online Innovation 

during the year by online Innovation 

level, also providing a vital link to 

level, also providing a vital link to 

support with pandemic-related 

support with pandemic-related 

regulatory changes

regulatory changes

•  Our business developers continued 

•  Our business developers continued 

to make regular visits to outlets

to make regular visits to outlets

•  We provided additional support 

•  We provided additional support 

Days for our suppliers where key 

Days for our suppliers where key 

strategic partners in packaging, 

strategic partners in packaging, 

manufacturing and digital supply 

manufacturing and digital supply 

chain applications shared their most 

chain applications shared their most 

innovative ideas

innovative ideas

•  Feedback received through our 

•  Feedback received through our 

by our communities and support 

by our communities and support 

those fighting COVID-19 on the 

those fighting COVID-19 on the 

frontlines, we partnered with NGOs, 

frontlines, we partnered with NGOs, 

including the Red Cross

including the Red Cross

•  We engaged with customers and 

•  We engaged with customers and 

partners to understand what skills 

partners to understand what skills 

and training young adults need in 

and training young adults need in 

annual Group Stakeholder Forum

annual Group Stakeholder Forum

specific markets

specific markets

and safety procedures

and safety procedures

•  Employee Assistance Programme

•  Employee Assistance Programme

•  Regular employee surveys to 

•  Regular employee surveys to 

understand and act on needs 

understand and act on needs 

and wellbeing

and wellbeing

•  Offering personalised experiences 

•  Offering personalised experiences 

and opportunities for personal and 

and opportunities for personal and 

professional growth

professional growth

•  Ongoing dialogue with employee 

•  Ongoing dialogue with employee 

representative bodies

representative bodies

including financial, a free 

including financial, a free 

legal advisory service, online 

legal advisory service, online 

training, flexible supply and 

training, flexible supply and 

merchandising services 

merchandising services 

•  Regular, ongoing interaction 

•  Regular, ongoing interaction 

with the Coca-Cola System’s 

with the Coca-Cola System’s 

Central Procurement Group 

Central Procurement Group 

and our technology and 

and our technology and 

commodity suppliers

commodity suppliers

•  Additional employee surveys 

•  Additional employee surveys 

enabled us to provide more 

enabled us to provide more 

support to people working under 

support to people working under 

different conditions

different conditions

•  Ongoing dialogue with 

•  Ongoing dialogue with 

employees meant engagement 

employees meant engagement 

levels stayed high, despite the 

levels stayed high, despite the 

COVID-19 pandemic

COVID-19 pandemic

•  We increased engagement to 

•  We increased engagement to 

•  Our long-term work with 

•  Our long-term work with 

•  We supported the frontline 

•  We supported the frontline 

provide the best support we could 

provide the best support we could 

offer, but we suspended customer 

offer, but we suspended customer 

surveys to avoid over burdening 

surveys to avoid over burdening 

them. While we do not have 

them. While we do not have 

technology partners meant we 

technology partners meant we 

could easily expand the use of 

could easily expand the use of 

remote monitoring tools such as 

remote monitoring tools such as 

efforts to tackle the COVID-19 

efforts to tackle the COVID-19 

pandemic with financial support 

pandemic with financial support 

(via the Coca-Cola Foundation), 

(via the Coca-Cola Foundation), 

virtual and augmented reality smart 

virtual and augmented reality smart 

product donations, and by 

product donations, and by 

short-term data on the impact of 

short-term data on the impact of 

glasses for remote quality, safety 

glasses for remote quality, safety 

our efforts, we believe that they will 

our efforts, we believe that they will 

and environmental audits and 

and environmental audits and 

leveraging our supply chain to 

leveraging our supply chain to 

produce safety equipment

produce safety equipment

solidify long-term relationships 

solidify long-term relationships 

virtual plant tours 

virtual plant tours 

•  We re-purposed 

•  We re-purposed 

•  Our work with partners to reduce 

•  Our work with partners to reduce 

#YouthEmpowered tools to 

#YouthEmpowered tools to 

our water and energy use has also 

our water and energy use has also 

address employability to support 

address employability to support 

brought efficiencies

brought efficiencies

the hard hit hospitality and tourism 

the hard hit hospitality and tourism 

sectors in several markets, with new 

sectors in several markets, with new 

modules designed to build skills and 

modules designed to build skills and 

re-train employees

re-train employees

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Read more on pages 

38-41, 93.

Read more on pages 

26-33, 53, 92.

Read more on pages 

34-37, 42-47, 53.

Read more on pages 

18-19, 42-47.

Read more on pages 
26-29.

Read more on pages 
18-19, 42-47.

Read more on pages 
53, 93, 94, 132.

Read more on pages 
26-33, 38-47, 92-93.

Read more on pages 
42-47, 53.

 
 
 
 
 
 
 
22

COCA-COLA HBC

Market review

Adapting to 
evolving trends

Market trends

How we are responding

Delivered through

Growth pillar

Dynamic retail environment
2020 marked the biggest shift in retail in decades. The out-of-home channel has taken 
the biggest hit, with restrictions on its operations continuing into 2021. Online and discounters 
were the best performing channels and small formats/convenience were also on the rise, 
especially during the lockdown periods. To maintain their supply chains, retailers streamlined 
the options on offer in their stores. High-demand brands became even more prominent 
as a result. The economic effects of the COVID-19 pandemic led to a fall in disposable income, 
with shopper focus on value fuelling the growth of discounters. 

With a commitment to safety as our first and primary priority, we implemented best practices 

that allowed supply chains to remain fully operational and customers to be continuously 

served. We were quick to assess changing consumer needs, shifting package offerings 

to ensure that customers had the right product on their shelves, and maximising the impact 

of our sales force by redeploying them based on market needs. Demonstrating the customer 

centricity of our business, we supported and celebrated the reopening of the out-of-home 

customers with initiatives such as our inspirational Open Like Never Before campaign. 

+0.7pp

The non-alcoholic 

ready-to-drink 

(NARTD) category 

posted 11% value 

growth in discounters 

and we gained 0.7pp 

of value share to 20%

Digital evolution
Trends toward digital channels, which were evident prior to 2020, drastically accelerated 
as consumers adopt faster virtual solutions and technology during the COVID-19 pandemic. 
The performance of daily tasks, such as working, getting education or banking online, has led 
consumers to become more comfortable with technology and to appreciate how much 
it is needed. Online shopping has seen important growth and online food orders have boomed, 
benefitting from restricted activity in the out-of-home channel.

E-commerce is one of our most dynamic channels and offers great growth potential. 

In 2020, we expanded our reach, partnering with many more customers including food 

delivery platforms. We have further invested in digital platforms, such as our B2B platform, 

Hybris, which allows for direct orders from our customers. With the success of our big data 

and advanced analytics (BDAA) pilot in Nigeria to identify customer needs, we are expanding 

the model in the rest of our territories. In addition, our investments in connected coolers 

continued despite the COVID-19 pandemic, enhancing our sales teams’ productivity.

+60%

Revenue in the 

e-commerce channel 

grew by 60% in 2020 

compared with 2019

Regulatory environment
In 2020, the regulatory environment was deeply affected by the onset of the COVID-19 
pandemic. During the first phase, border management and supply chain continuity were the key 
challenges. The focus subsequently shifted to kickstarting the economy, protecting employment 
and lightening the burden on businesses through tax deferrals and the subsidisation of salaries 
and social contributions. In the EU, the Green Deal, a set of policy initiatives to make Europe 
climate neutral by 2051, remained high on the agenda. A new levy on non-recycled plastic 
packaging waste was introduced as part of the 2021-2027 EU Multiannual Financial Framework.

Consumer preferences
Consumer preferences shifted significantly as people adjusted to restrictions and lockdowns. 
The COVID-19 pandemic strengthened interest in health and wellness, with people looking not 
only for organic offerings, but also those with less sugar or fat and for functional products 
that can enhance immunity. Away-from-home needs are now fulfilled at home, including 
socialising, working or training. Many consumers are willing to spend more to replicate 
out-of-home experiences in their homes and consumers turn to iconic brands they trust. 
On the other hand, the economic disruption caused by the COVID-19 pandemic has also 
increased price-sensitivity, requiring brands to be agile to address both premiumisation 
and affordability needs. 

Sustainability
Environmental, social and corporate governance (ESG) issues became even more prominent 
following the outbreak of the COVID-19 pandemic. Employee health & safety and community 
support gained notable importance. In addition, investors have become more activist on 
climate change issues and sustainable supply chains. While plastic waste has remained a key 
consideration, the focus on reducing emissions has also increased. Consumers are becoming 
increasingly aware of the impact their decisions can have on the environment, expecting more 
from manufacturers and governments. Effective solutions, along with transparency on ESG 
practices, will help inspire trust, build brand loyalty and eventually create competitive advantage.

We worked with key stakeholders to ensure the safe supply of products and to support key 

sectors of the economy. In parallel, we made good progress on the Coca-Cola System’s 

World Without Waste initiative and we are on track to help collect the equivalent of 75% 

of primary packaging and make 100% of our consumer packaging recyclable by 2025. 

We continue to enrich our portfolio with low- or no-sugar drink options in every market, 

provide transparent nutritional information and have committed to a 25% calorie reduction 

per 100ml of sparkling beverage by 2025 compared with a 2015 baseline.

44%

In 2020, we recovered 

44% of the primary 

packaging we put 

in the marketplace

The rising aperitivo-at-home occasion enabled us to further nurture premium propositions. 

In hydration, we introduced Aquarius functional water, in energy we broadened our portfolio 

to span affordable options such as Predator, as well as premium brands such as Coke 

Energy. Costa Coffee and Topo Chico Hard Seltzer expanded our 24/7 portfolio to capture 

more drinking moments. On top of innovation, a rigorous focus on the highest potential 

brands led to market share gains in most markets. To address consumer needs for both 

premium at-home experiences and greater affordability, we strengthened single-serve 

multi-pack offerings whilst leveraging entry packs with price points attractive to consumers.

Amid a year of unique challenges, we protected our people and deployed multiple relief 

initiatives both for our communities, including medical staff and vulnerable people, and 

for our customers. Reducing our environmental footprint and supporting our communities 

is part of our vision to be the leading 24/7 beverage partner. Through Mission 2025, we 

pursue our strategic priorities on climate action, sustainable packaging, water stewardship, 

low- and no-calorie products and community engagement. In line with the goal of limiting 

global warming to 1.5°C above pre-industrial levels, we have established a new science-based 

target to reduce emissions across our entire value chain.

+8.5%

Single serve multi-

packs in the at-home 

channel grew by 8.5% in 

the second half of 2020 

compared with the 

respective period 

last year

-23%

Absolute carbon 

emissions in operations 

were lower by 23% 

in 2020 compared 

with 2017

22

COCA-COLA HBC

Market review

Adapting to 

evolving trends

INTEGRATED ANNUAL REPORT 2020

23

SR

CG

FS

SSR

SI

Market trends

Market trends

How we are responding
How we are responding

Delivered through
Delivered through

Growth pillar
Growth pillar

Dynamic retail environment

Dynamic retail environment

2020 marked the biggest shift in retail in decades. The out-of-home channel has taken 

2020 marked the biggest shift in retail in decades. The out-of-home channel has taken 

the biggest hit, with restrictions on its operations continuing into 2021. Online and discounters 

the biggest hit, with restrictions on its operations continuing into 2021. Online and discounters 

were the best performing channels and small formats/convenience were also on the rise, 

were the best performing channels and small formats/convenience were also on the rise, 

especially during the lockdown periods. To maintain their supply chains, retailers streamlined 

especially during the lockdown periods. To maintain their supply chains, retailers streamlined 

the options on offer in their stores. High-demand brands became even more prominent 

the options on offer in their stores. High-demand brands became even more prominent 

as a result. The economic effects of the COVID-19 pandemic led to a fall in disposable income, 

as a result. The economic effects of the COVID-19 pandemic led to a fall in disposable income, 

with shopper focus on value fuelling the growth of discounters. 

with shopper focus on value fuelling the growth of discounters. 

With a commitment to safety as our first and primary priority, we implemented best practices 
With a commitment to safety as our first and primary priority, we implemented best practices 
that allowed supply chains to remain fully operational and customers to be continuously 
that allowed supply chains to remain fully operational and customers to be continuously 
served. We were quick to assess changing consumer needs, shifting package offerings 
served. We were quick to assess changing consumer needs, shifting package offerings 
to ensure that customers had the right product on their shelves, and maximising the impact 
to ensure that customers had the right product on their shelves, and maximising the impact 
of our sales force by redeploying them based on market needs. Demonstrating the customer 
of our sales force by redeploying them based on market needs. Demonstrating the customer 
centricity of our business, we supported and celebrated the reopening of the out-of-home 
centricity of our business, we supported and celebrated the reopening of the out-of-home 
customers with initiatives such as our inspirational Open Like Never Before campaign. 
customers with initiatives such as our inspirational Open Like Never Before campaign. 

+0.7pp
+0.7pp

The non-alcoholic 
The non-alcoholic 
ready-to-drink 
ready-to-drink 
(NARTD) category 
(NARTD) category 
posted 11% value 
posted 11% value 
growth in discounters 
growth in discounters 
and we gained 0.7pp 
and we gained 0.7pp 
of value share to 20%
of value share to 20%

Digital evolution

Digital evolution

Trends toward digital channels, which were evident prior to 2020, drastically accelerated 

Trends toward digital channels, which were evident prior to 2020, drastically accelerated 

as consumers adopt faster virtual solutions and technology during the COVID-19 pandemic. 

as consumers adopt faster virtual solutions and technology during the COVID-19 pandemic. 

The performance of daily tasks, such as working, getting education or banking online, has led 

The performance of daily tasks, such as working, getting education or banking online, has led 

consumers to become more comfortable with technology and to appreciate how much 

consumers to become more comfortable with technology and to appreciate how much 

it is needed. Online shopping has seen important growth and online food orders have boomed, 

it is needed. Online shopping has seen important growth and online food orders have boomed, 

benefitting from restricted activity in the out-of-home channel.

benefitting from restricted activity in the out-of-home channel.

E-commerce is one of our most dynamic channels and offers great growth potential. 
E-commerce is one of our most dynamic channels and offers great growth potential. 
In 2020, we expanded our reach, partnering with many more customers including food 
In 2020, we expanded our reach, partnering with many more customers including food 
delivery platforms. We have further invested in digital platforms, such as our B2B platform, 
delivery platforms. We have further invested in digital platforms, such as our B2B platform, 
Hybris, which allows for direct orders from our customers. With the success of our big data 
Hybris, which allows for direct orders from our customers. With the success of our big data 
and advanced analytics (BDAA) pilot in Nigeria to identify customer needs, we are expanding 
and advanced analytics (BDAA) pilot in Nigeria to identify customer needs, we are expanding 
the model in the rest of our territories. In addition, our investments in connected coolers 
the model in the rest of our territories. In addition, our investments in connected coolers 
continued despite the COVID-19 pandemic, enhancing our sales teams’ productivity.
continued despite the COVID-19 pandemic, enhancing our sales teams’ productivity.

+60%
+60%

Revenue in the 
Revenue in the 
e-commerce channel 
e-commerce channel 
grew by 60% in 2020 
grew by 60% in 2020 
compared with 2019
compared with 2019

Regulatory environment

Regulatory environment

In 2020, the regulatory environment was deeply affected by the onset of the COVID-19 

In 2020, the regulatory environment was deeply affected by the onset of the COVID-19 

pandemic. During the first phase, border management and supply chain continuity were the key 

pandemic. During the first phase, border management and supply chain continuity were the key 

challenges. The focus subsequently shifted to kickstarting the economy, protecting employment 

challenges. The focus subsequently shifted to kickstarting the economy, protecting employment 

and lightening the burden on businesses through tax deferrals and the subsidisation of salaries 

and lightening the burden on businesses through tax deferrals and the subsidisation of salaries 

and social contributions. In the EU, the Green Deal, a set of policy initiatives to make Europe 

and social contributions. In the EU, the Green Deal, a set of policy initiatives to make Europe 

climate neutral by 2051, remained high on the agenda. A new levy on non-recycled plastic 

climate neutral by 2051, remained high on the agenda. A new levy on non-recycled plastic 

packaging waste was introduced as part of the 2021-2027 EU Multiannual Financial Framework.

packaging waste was introduced as part of the 2021-2027 EU Multiannual Financial Framework.

Consumer preferences

Consumer preferences

Consumer preferences shifted significantly as people adjusted to restrictions and lockdowns. 

Consumer preferences shifted significantly as people adjusted to restrictions and lockdowns. 

The COVID-19 pandemic strengthened interest in health and wellness, with people looking not 

The COVID-19 pandemic strengthened interest in health and wellness, with people looking not 

only for organic offerings, but also those with less sugar or fat and for functional products 

only for organic offerings, but also those with less sugar or fat and for functional products 

that can enhance immunity. Away-from-home needs are now fulfilled at home, including 

that can enhance immunity. Away-from-home needs are now fulfilled at home, including 

socialising, working or training. Many consumers are willing to spend more to replicate 

socialising, working or training. Many consumers are willing to spend more to replicate 

out-of-home experiences in their homes and consumers turn to iconic brands they trust. 

out-of-home experiences in their homes and consumers turn to iconic brands they trust. 

On the other hand, the economic disruption caused by the COVID-19 pandemic has also 

On the other hand, the economic disruption caused by the COVID-19 pandemic has also 

increased price-sensitivity, requiring brands to be agile to address both premiumisation 

increased price-sensitivity, requiring brands to be agile to address both premiumisation 

and affordability needs. 

and affordability needs. 

Sustainability

Sustainability

Environmental, social and corporate governance (ESG) issues became even more prominent 

Environmental, social and corporate governance (ESG) issues became even more prominent 

following the outbreak of the COVID-19 pandemic. Employee health & safety and community 

following the outbreak of the COVID-19 pandemic. Employee health & safety and community 

support gained notable importance. In addition, investors have become more activist on 

support gained notable importance. In addition, investors have become more activist on 

climate change issues and sustainable supply chains. While plastic waste has remained a key 

climate change issues and sustainable supply chains. While plastic waste has remained a key 

consideration, the focus on reducing emissions has also increased. Consumers are becoming 

consideration, the focus on reducing emissions has also increased. Consumers are becoming 

increasingly aware of the impact their decisions can have on the environment, expecting more 

increasingly aware of the impact their decisions can have on the environment, expecting more 

from manufacturers and governments. Effective solutions, along with transparency on ESG 

from manufacturers and governments. Effective solutions, along with transparency on ESG 

practices, will help inspire trust, build brand loyalty and eventually create competitive advantage.

practices, will help inspire trust, build brand loyalty and eventually create competitive advantage.

We worked with key stakeholders to ensure the safe supply of products and to support key 
We worked with key stakeholders to ensure the safe supply of products and to support key 
sectors of the economy. In parallel, we made good progress on the Coca-Cola System’s 
sectors of the economy. In parallel, we made good progress on the Coca-Cola System’s 
World Without Waste initiative and we are on track to help collect the equivalent of 75% 
World Without Waste initiative and we are on track to help collect the equivalent of 75% 
of primary packaging and make 100% of our consumer packaging recyclable by 2025. 
of primary packaging and make 100% of our consumer packaging recyclable by 2025. 
We continue to enrich our portfolio with low- or no-sugar drink options in every market, 
We continue to enrich our portfolio with low- or no-sugar drink options in every market, 
provide transparent nutritional information and have committed to a 25% calorie reduction 
provide transparent nutritional information and have committed to a 25% calorie reduction 
per 100ml of sparkling beverage by 2025 compared with a 2015 baseline.
per 100ml of sparkling beverage by 2025 compared with a 2015 baseline.

44%
44%

In 2020, we recovered 
In 2020, we recovered 
44% of the primary 
44% of the primary 
packaging we put 
packaging we put 
in the marketplace
in the marketplace

The rising aperitivo-at-home occasion enabled us to further nurture premium propositions. 
The rising aperitivo-at-home occasion enabled us to further nurture premium propositions. 
In hydration, we introduced Aquarius functional water, in energy we broadened our portfolio 
In hydration, we introduced Aquarius functional water, in energy we broadened our portfolio 
to span affordable options such as Predator, as well as premium brands such as Coke 
to span affordable options such as Predator, as well as premium brands such as Coke 
Energy. Costa Coffee and Topo Chico Hard Seltzer expanded our 24/7 portfolio to capture 
Energy. Costa Coffee and Topo Chico Hard Seltzer expanded our 24/7 portfolio to capture 
more drinking moments. On top of innovation, a rigorous focus on the highest potential 
more drinking moments. On top of innovation, a rigorous focus on the highest potential 
brands led to market share gains in most markets. To address consumer needs for both 
brands led to market share gains in most markets. To address consumer needs for both 
premium at-home experiences and greater affordability, we strengthened single-serve 
premium at-home experiences and greater affordability, we strengthened single-serve 
multi-pack offerings whilst leveraging entry packs with price points attractive to consumers.
multi-pack offerings whilst leveraging entry packs with price points attractive to consumers.

Amid a year of unique challenges, we protected our people and deployed multiple relief 
Amid a year of unique challenges, we protected our people and deployed multiple relief 
initiatives both for our communities, including medical staff and vulnerable people, and 
initiatives both for our communities, including medical staff and vulnerable people, and 
for our customers. Reducing our environmental footprint and supporting our communities 
for our customers. Reducing our environmental footprint and supporting our communities 
is part of our vision to be the leading 24/7 beverage partner. Through Mission 2025, we 
is part of our vision to be the leading 24/7 beverage partner. Through Mission 2025, we 
pursue our strategic priorities on climate action, sustainable packaging, water stewardship, 
pursue our strategic priorities on climate action, sustainable packaging, water stewardship, 
low- and no-calorie products and community engagement. In line with the goal of limiting 
low- and no-calorie products and community engagement. In line with the goal of limiting 
global warming to 1.5°C above pre-industrial levels, we have established a new science-based 
global warming to 1.5°C above pre-industrial levels, we have established a new science-based 
target to reduce emissions across our entire value chain.
target to reduce emissions across our entire value chain.

+8.5%
+8.5%

Single serve multi-
Single serve multi-
packs in the at-home 
packs in the at-home 
channel grew by 8.5% in 
channel grew by 8.5% in 
the second half of 2020 
the second half of 2020 
compared with the 
compared with the 
respective period 
respective period 
last year
last year

-23%
-23%

Absolute carbon 
Absolute carbon 
emissions in operations 
emissions in operations 
were lower by 23% 
were lower by 23% 
in 2020 compared 
in 2020 compared 
with 2017
with 2017

24

COCA-COLA HBC

Our purpose and strategy

We will deliver on our vision through 
a clear purpose and strategy

To deliver on our vision of being the 
leading 24/7 beverage partner, we 
introduced a new strategy in 2019. 
Growth Story 2025 gives us a roadmap 
to grow with our customers and to delight 
consumers across our 28 markets, 
around the clock.

Built on five key pillars of growth, each of which is a core 
strength or competitive advantage, our 2025 strategy 
is underpinned by new Growth Mindset Values and 
guided by clear targets. This plan to achieve our vision 
reflects the significant opportunities ahead that will help 
us deliver growth and value for our Company and all 
of our stakeholders.

Our purpose

Our growth pillars

We are devoted to 
growing every 
customer and 
delighting every 
consumer 24/7

By nurturing 
passionate & 
empowered 
teams 
of people

While enriching our 
communities & caring 
for the environment

1

2

3

4

5

LEVERAGE OUR 
UNIQUE 24/7 PORTFOLIO

Read more on pages 26-29.

WIN IN THE 
MARKETPLACE

Read more on pages 30-33.

FUEL GROWTH THROUGH 
COMPETITIVENESS & INVESTMENT

Read more on pages 34-37.

CULTIVATE THE POTENTIAL 
OF OUR PEOPLE

Read more on pages 38-41.

EARN OUR LICENCE 
TO OPERATE

Read more on pages 42-47.

Our Growth Mindset Values

WINNING WITH CUSTOMERS
We are the selling organisation 
devoted to providing innovative 
solutions to create shared value

NURTURING OUR PEOPLE
We believe in our people, 
and have a passion to develop 
ourselves and others

Read more about our values 
on pages 38-41.

24

COCA-COLA HBC

Our purpose and strategy

We will deliver on our vision through 

We will deliver on our vision through 

a clear purpose and strategy

a clear purpose and strategy

To deliver on our vision of being the 

leading 24/7 beverage partner, we 

introduced a new strategy in 2019. 

Growth Story 2025 gives us a roadmap 

to grow with our customers and to delight 

consumers across our 28 markets, 

around the clock.

Built on five key pillars of growth, each of which is a core 

strength or competitive advantage, our 2025 strategy 

is underpinned by new Growth Mindset Values and 

guided by clear targets. This plan to achieve our vision 

reflects the significant opportunities ahead that will help 

us deliver growth and value for our Company and all 

of our stakeholders.

INTEGRATED ANNUAL REPORT 2020

25

SR

CG

FS

SSR

SI

While 2020 brought unprecedented challenges, 
Growth Story 2025 allowed us to be clear about what 
would enable our long-term success as well as what we 
needed to adapt in 2020 to ensure we kept on our path. 
The actions we took were fully in line with this vision and 
the strategic growth pillars which underpin it. In 2021, we 
will take a similar approach, adapting and prioritising the 
most relevant initiatives within our pillars as the situation 
requires. Our financial targets for the business in 2021 
reflect the continuing impact of the COVID-19 pandemic.

We expect a strong recovery in FX-neutral revenues, 
along with a small increase in EBIT margin. Looking further 
ahead, beverages continue to be a high-potential industry 
and we see many growth opportunities within our evolving 
brand portfolio and our markets. We therefore believe 
that, once the recovery is underway, our business can 
return to the revenue and EBIT margin growth trajectory 
that we introduced alongside our Growth Story 
2025 strategy. 

Our purpose

Our growth pillars

How we are growing

Growth Story 2025 
targets

We are devoted to 

growing every 

customer and 

delighting every 

consumer 24/7

By nurturing 

passionate & 

empowered 

teams 

of people

While enriching our 

communities & caring 

for the environment

1

2

3

4

5

Read more on pages 26-29.

WIN IN THE 

MARKETPLACE

Read more on pages 30-33.

Read more on pages 34-37.

CULTIVATE THE POTENTIAL 

OF OUR PEOPLE

Read more on pages 38-41.

EARN OUR LICENCE 

TO OPERATE

Read more on pages 42-47.

Our Growth Mindset Values

WINNING WITH CUSTOMERS

NURTURING OUR PEOPLE

We are the selling organisation 

We believe in our people, 

devoted to providing innovative 

and have a passion to develop 

solutions to create shared value

ourselves and others

Read more about our values 

on pages 38-41.

LEVERAGE OUR 

UNIQUE 24/7 PORTFOLIO

•  Offer the best 24/7 beverage portfolio on the planet 

in partnership with The Coca-Cola Company

•  Build unrivalled teams of true partners for our customers, 
executing with excellence in every channel for prioritised 
drinking moments

•  Fast-forward critical capabilities for growth

FUEL GROWTH THROUGH 

COMPETITIVENESS & INVESTMENT

•  Transform, innovate and digitalise our business to ensure 

that we are fit for the future

•  Invest in building the best teams in the industry
•  Develop an inclusive growth culture around our 

empowered people

•  Be an environmental leader, engage our communities 

behind water and waste initiatives, and empower youth, 
together with our partners

EXCELLENCE
We strive for unparalleled 
performance by amazing 
customers with our passion 
and speed

INTEGRITY
We always do what is right, 
not just what is easy, and are 
accountable for the results

LEARNING
We listen, have a natural 
curiosity to learn and are 
empowered to take 
smart risks

PERFORMING AS ONE
We collaborate with agility 
to unlock the unique strength 
of diverse teams

h i s   f i n a n cial target will re

s

u

T

5-6%

FX-neutral revenue  
growth per annum,  
on average

m

e

o

n

c

e

r

e

c
o
v
e
r
y
i
s
 u
n
d

erway

h i s   f i n a n cial target will re

s

u

T

20-40bps
EBIT margin growth 
per annum,  
on average

m

e

o

n

c

e

r

e

c
o
v
e
r
y
i
s
 u
n
d

erway

Employee 
engagement
score greater than the 
high-performing norm

Accomplish
Mission 2025 sustainability 
commitments 

 
 
 
 
 
 
26

COCA-COLA HBC

1

GROWTH PILLAR

LEVERAGE 
OUR UNIQUE 24/7 
PORTFOLIO

Highlights in 2020
•  Continued expanding to become the leading 

24/7 beverage partner, creating shared 
value with our consumers and customers

•  Maintained resilience in the sparkling 

category by leveraging low- and no-sugar 
variants, flavour and pack architecture
•  Achieved another year of double-digit 
revenue growth in energy drinks and 
continued the roll-out of Coca-Cola Energy 
and Predator Energy

•  Launched Costa Coffee in the first 

14 countries

Priorities in 2021
•  Continue our work on the rationalisation 
of our portfolio, prioritising scalable and 
profitable brands as well as products, whilst 
driving disciplined innovation

•  Maximise our efforts to capture growing 

at-home occasions

•  Increase the penetration of single-serves 
and affordable entry packs helping expand 
our price/mix

•  Continue the roll-out of Costa Coffee, 

building our presence in one of the most 
attractive beverage categories

•  Entered the hard seltzer category with the 

•  Accelerate the expansion of Aquarius 

launch of Topo Chico in the first five markets

functional water in our markets

KPIs

•  FX-neutral revenue 

growth 

•  Volume growth

•  FX-neutral revenue 
per case growth

Stakeholders

Our consumers

Our customers

Shareholders

The Coca-Cola 
Company 

Risks

•  Consumer health 
and wellbeing

•  Strategic stakeholder 

relationships

•  Geopolitical & 

macroeconomic

26

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

27

SR

CG

FS

SSR

SI

GROWTH PILLAR

1

LEVERAGE 

OUR UNIQUE 24/7 

PORTFOLIO

Stakeholders

category by leveraging low- and no-sugar 

•  Maximise our efforts to capture growing 

Highlights in 2020

Priorities in 2021

•  Continued expanding to become the leading 

•  Continue our work on the rationalisation 

24/7 beverage partner, creating shared 

of our portfolio, prioritising scalable and 

value with our consumers and customers

profitable brands as well as products, whilst 

•  Maintained resilience in the sparkling 

driving disciplined innovation

variants, flavour and pack architecture

at-home occasions

•  Achieved another year of double-digit 

•  Increase the penetration of single-serves 

revenue growth in energy drinks and 

and affordable entry packs helping expand 

continued the roll-out of Coca-Cola Energy 

our price/mix

and Predator Energy

•  Continue the roll-out of Costa Coffee, 

•  Launched Costa Coffee in the first 

building our presence in one of the most 

14 countries

attractive beverage categories

•  Entered the hard seltzer category with the 

•  Accelerate the expansion of Aquarius 

launch of Topo Chico in the first five markets

functional water in our markets

KPIs

•  FX-neutral revenue 

growth 

•  Volume growth

•  FX-neutral revenue 

per case growth

Our consumers

Our customers

Shareholders

The Coca-Cola 

Company 

Risks

•  Consumer health 

and wellbeing

•  Strategic stakeholder 

relationships

•  Geopolitical & 

macroeconomic

A resilient portfolio for 
a new reality
As the COVID-19 pandemic created 
upheaval in many aspects of daily life, our 
broad 24/7 portfolio gave us a wealth of 
options to continue to provide consumers 
with well-loved and trusted brands. We had 
the flexibility to shift production quickly, 
providing the right packs and categories to 
meet the changing needs and buying 
patterns of our consumer base.

We were able to capitalise on all the work 
we had already been doing to strengthen, 
broaden and flex our portfolio to capture 
more occasions and drinking moments. 
This gave us a particular advantage as 
consumption shifted from out-of-home 
to at-home during the lockdowns and 
restrictions were imposed across 
our markets.

As lifestyles changed, many consumer 
activities were brought home. We focused 
on helping consumers replicate out-of-
home occasions at home, and capturing 
increased opportunities like ‘socialising’ 
and ‘screen time’ experiences. The changed 
landscape made affordability a greater 
factor, and we adjusted our activations 
in response, shifting towards packs with 
relevant price points for the consumer.

At the same time, premiumisation will 
continue to be an opportunity, particularly 
in at-home drinking occasions. This focus 
on creating upscale drinking experiences 
at home supported our revenue per 
case expansion.

Our broad and flexible portfolio, together 
with our expertise in adjusting our pack/price 
architecture, will continue to allow us to 
leverage these trends.

Well‑loved brands support growth
As the COVID-19 pandemic hit our markets 
during 2020, we focused on key sparkling 
products as the main drivers of all our 
activities. Trademark Coke and Adult 
Sparkling were prioritised as the main growth 
and premiumisation drivers in the category. 
Our long-term efforts to provide healthier 
options across our portfolio also helped 
ensure the resilience of Sparkling, which 
was one of the best performing categories 
during the year.

We managed to gain share in the majority 
of our markets in the sparkling category. 
The power of our portfolio and the resilience 
of well-loved brands like Coke, supported 
by our unrivalled execution in our markets, 
allowed us to deliver strong market 
share performance.

Our focus in recent years on providing 
healthier new options across our portfolio 
of sparkling and still beverages, while 
emphasising low or no-sugar choices to our 
consumers, is reaping benefits. Overall our 
low- and no-sugar variants grew 2.7% during 
the year with brands like Coca-Cola Zero 
and Fanta Zero growing 2.5% and 
67.8% respectively.

Percentage of Coca‑Cola HBC revenue

Sparkling 74%
Hydration 7%
Juice 5%
Energy 5%
RTD Tea 3%
Premium Spirits 3%
Plant-based <1%
Coffee <1%
Snacks 2%

28

COCA-COLA HBC

Leverage our unique 24/7 portfolio continued

To celebrate the emergence from 
lockdowns, the Coca-Cola System launched 
the new Open Like Never Before campaign. 
The message of emerging stronger and 
creating a better shared future, highlighted 
in a manifesto film featuring spoken word 
artist George the Poet, is an extension of 
our Company’s purpose to partner with our 
customers, delight our consumers and 
enrich our communities. The call to action 
for communities to support their local 
businesses translated into tangible support 
for our retail partners.

Beyond Coke brand products, we continue 
to build our adult sparkling category which is 
composed of three diverse and 
complementary brands: Schweppes, Kinley 
and the recently acquired Lurisia. These 
products provide a variety of sophisticated 
flavours that can be consumed on their own 
or used as mixers. During 2020, we 
leveraged the rising trend of the socialising-
at-home drinking occasion, advancing our 
joint activation of Premium Spirits with our 
adult sparkling products.

Still products with high 
relevance in 2020
As changing consumer patterns impacted 
on-the-go occasions and bottled water 
sales, we turned our focus to new growing 
segments with products highly relevant in 
the context of 2020. We have introduced 
Aquarius functional water, a hydration 
proposition enhanced with minerals, in 12 of 
our countries. We also rolled out innovations 
in the juice category, where we are capturing 
revenue opportunities through Cappy 
lemonades and Dobry Water+ juice.

Energy, one of the best performing 
categories during the year, delivered a fifth 
consecutive year of double-digit volume 
growth. Our growth came from both existing 
products and innovations, and the category 
benefited from both affordable brand 
options like Predator Energy and premium 
propositions such as Coca-Cola Energy. 
This enriched portfolio supported market 
share gains in the majority of our markets. 
We also achieved value share gains in the 
energy category during the year, with an 
increase of 1.5pp. 

Adez, our plant-based, sugar-free beverage 
line, has continued to add to our revenue per 
case and recently expanded its range into 
new dairy-free, multi-seed variants. This 
new multi-seed range consists of two 
unsweetened propositions and provides a 
sophisticated flavour experience, offering 
health-conscious consumers the benefits of 
protein and fibre.

Within only six months, the AdeZ multi-seed 
range captured 8% of total AdeZ 2020 sales 
volume in countries where it was introduced, 
showing high potential for further growth.

We also continued to build on the 
introduction of FuzeTea, the differentiated 
and innovative ready-to-drink tea we 
launched three years ago. We introduced 
no-sugar formulas in several of our markets 
during the year, responding to consumer 
preferences and a renewed focus on health 
and wellness.

Expanding our offerings
At Coca-Cola HBC, we expanded into 
alcoholic beverages over a decade ago 
through our premium spirits distribution. 
Our spirits portfolio includes brands like Jack 
Daniels, Aperol, Macallan and Famous Grouse, 
and is distributed in 25 of our markets.

In line with our vision of becoming the 
leading 24/7 beverage partner, this is a 
strategic category for us, allowing us to 
expand our offerings into every consumer 
occasion. It provides us with strong 
cross-selling opportunities for our core 
beverage portfolio through mix activation 
and creates a compelling offering for hotels, 
restaurants and cafés, the HoReCa channel, 
offering a one-stop-shopping partner. 

In 2020, we also entered into the dynamic 
hard seltzer category with the launch of 
Topo Chico in selected markets. The new 
drink, which is a sparkling water with alcohol 
and natural flavours, is inspired by the 
125-year old Topo Chico sparkling mineral 
water brand, which has long been popular 
with mixologists in the US and Latin America. 
As we move forward, we plan to learn from 
the launch in our first markets and build our 
presence in this promising category.

Our targeted approach to Snacks saw 
the acquisition of Bambi, a leading Serbian 
confectionery business, in 2019. This 
acquisition added to our footprint in Snacks 
where we already had a presence through 
the Tsakiris business in Greece and Cyprus.

Bambi, with its iconic Plazma brand, is now 
present in 10 of our markets and offers a 
good complementary opportunity for our 
existing beverage portfolio. This portfolio 
has led to very strong performance in 2020 
with products that were highly relevant 
for the consumer throughout the 
COVID-19 pandemic as well as through 
successful innovations.

Supporting consumer health 
and wellbeing
The COVID-19 pandemic strengthened 
existing trends related to health and 
wellness, with consumers looking for 
products with less sugar but also for 
functional products that support wellness. 
Consumers’ tastes and preferences 
continue to evolve, and we continue to 
innovate to meet these needs. Our portfolio 
includes reformulated recipes to reduce 
added sugar and we offer diet, light and 
zero-calorie as well as functional drinks. 

To help consumers make informed choices, 
we facilitate portion control through the 
introduction of smaller packages, and we 
provide clear and transparent nutritional 
information on all our packs. The Guideline 
Daily Amount labels provide at-a-glance 
information on calories as well as sugar and 
all key nutrients.

At the same time, we continue the trial of 
‘traffic-light’ front-of-pack labels in several 
of our markets, a colour-coded evolution of 
the current monochrome Reference Intake 
model used across Europe.

The World Health Organization recommends 
that no more than 10% of total energy/
calorie consumption comes from added 
sugars, and we have committed to reduce 
calories per 100ml of sparkling soft drinks 
by 25% between 2015 and 2025 across all 
of our markets. At the end of 2020, we 
achieved an 11.2% reduction compared with 
2015 levels.

Responsible marketing
At Coca-Cola HBC we are focused on 
aligning our commercial practices with 
sustainability and business goals. The way 
we engage in direct commercial activity 
and the way we advertise and promote are 
central to cultivating a relationship of trust 
with all of our stakeholders.

We adhere to The Coca-Cola Company’s 
Global Responsible Marketing Policy, as well 
as its Global School Beverage Guidelines, 
which means that we do not market directly 
to children under 12 and we do not offer 
our beverages in primary schools, except 
when required by local law, or requested by 
school authorities. In addition, through the 
European Soft Drinks Association (UNESDA) 
we remain committed not to offer added-
sugar beverages in secondary schools 
across the EU and Switzerland.

Freshness and quality
Throughout the COVID-19 pandemic, 
we continued to offer the highest quality 
beverages by applying end-to-end quality 
and food safety standards. In order to 
further enhance this culture of excellence, 
we maintained a strong focus on capability 
building and development.

SR

CG

FS

SSR

SI

28

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

29

Leverage our unique 24/7 portfolio continued

To celebrate the emergence from 

Within only six months, the AdeZ multi-seed 

Supporting consumer health 

lockdowns, the Coca-Cola System launched 

range captured 8% of total AdeZ 2020 sales 

the new Open Like Never Before campaign. 

volume in countries where it was introduced, 

and wellbeing

The message of emerging stronger and 

showing high potential for further growth.

creating a better shared future, highlighted 

in a manifesto film featuring spoken word 

artist George the Poet, is an extension of 

our Company’s purpose to partner with our 

customers, delight our consumers and 

enrich our communities. The call to action 

for communities to support their local 

businesses translated into tangible support 

for our retail partners.

Beyond Coke brand products, we continue 

to build our adult sparkling category which is 

composed of three diverse and 

complementary brands: Schweppes, Kinley 

and the recently acquired Lurisia. These 

products provide a variety of sophisticated 

flavours that can be consumed on their own 

or used as mixers. During 2020, we 

leveraged the rising trend of the socialising-

at-home drinking occasion, advancing our 

joint activation of Premium Spirits with our 

adult sparkling products.

Still products with high 

relevance in 2020

As changing consumer patterns impacted 

on-the-go occasions and bottled water 

sales, we turned our focus to new growing 

segments with products highly relevant in 

the context of 2020. We have introduced 

Aquarius functional water, a hydration 

proposition enhanced with minerals, in 12 of 

our countries. We also rolled out innovations 

in the juice category, where we are capturing 

revenue opportunities through Cappy 

lemonades and Dobry Water+ juice.

Energy, one of the best performing 

categories during the year, delivered a fifth 

consecutive year of double-digit volume 

growth. Our growth came from both existing 

products and innovations, and the category 

benefited from both affordable brand 

options like Predator Energy and premium 

propositions such as Coca-Cola Energy. 

This enriched portfolio supported market 

share gains in the majority of our markets. 

We also achieved value share gains in the 

energy category during the year, with an 

increase of 1.5pp. 

Adez, our plant-based, sugar-free beverage 

line, has continued to add to our revenue per 

case and recently expanded its range into 

new dairy-free, multi-seed variants. This 

new multi-seed range consists of two 

unsweetened propositions and provides a 

sophisticated flavour experience, offering 

health-conscious consumers the benefits of 

protein and fibre.

We also continued to build on the 

introduction of FuzeTea, the differentiated 

and innovative ready-to-drink tea we 

launched three years ago. We introduced 

no-sugar formulas in several of our markets 

during the year, responding to consumer 

preferences and a renewed focus on health 

and wellness.

Expanding our offerings

At Coca-Cola HBC, we expanded into 

alcoholic beverages over a decade ago 

through our premium spirits distribution. 

Our spirits portfolio includes brands like Jack 

Daniels, Aperol, Macallan and Famous Grouse, 

and is distributed in 25 of our markets.

In line with our vision of becoming the 

leading 24/7 beverage partner, this is a 

strategic category for us, allowing us to 

expand our offerings into every consumer 

occasion. It provides us with strong 

cross-selling opportunities for our core 

beverage portfolio through mix activation 

and creates a compelling offering for hotels, 

restaurants and cafés, the HoReCa channel, 

offering a one-stop-shopping partner. 

In 2020, we also entered into the dynamic 

hard seltzer category with the launch of 

Topo Chico in selected markets. The new 

drink, which is a sparkling water with alcohol 

and natural flavours, is inspired by the 

125-year old Topo Chico sparkling mineral 

water brand, which has long been popular 

with mixologists in the US and Latin America. 

As we move forward, we plan to learn from 

the launch in our first markets and build our 

presence in this promising category.

Our targeted approach to Snacks saw 

the acquisition of Bambi, a leading Serbian 

confectionery business, in 2019. This 

acquisition added to our footprint in Snacks 

where we already had a presence through 

the Tsakiris business in Greece and Cyprus.

Bambi, with its iconic Plazma brand, is now 

present in 10 of our markets and offers a 

good complementary opportunity for our 

existing beverage portfolio. This portfolio 

has led to very strong performance in 2020 

with products that were highly relevant 

for the consumer throughout the 

COVID-19 pandemic as well as through 

successful innovations.

The COVID-19 pandemic strengthened 

existing trends related to health and 

wellness, with consumers looking for 

products with less sugar but also for 

functional products that support wellness. 

Consumers’ tastes and preferences 

continue to evolve, and we continue to 

innovate to meet these needs. Our portfolio 

includes reformulated recipes to reduce 

added sugar and we offer diet, light and 

zero-calorie as well as functional drinks. 

To help consumers make informed choices, 

we facilitate portion control through the 

introduction of smaller packages, and we 

provide clear and transparent nutritional 

information on all our packs. The Guideline 

Daily Amount labels provide at-a-glance 

information on calories as well as sugar and 

all key nutrients.

At the same time, we continue the trial of 

‘traffic-light’ front-of-pack labels in several 

of our markets, a colour-coded evolution of 

the current monochrome Reference Intake 

model used across Europe.

The World Health Organization recommends 

that no more than 10% of total energy/

calorie consumption comes from added 

sugars, and we have committed to reduce 

calories per 100ml of sparkling soft drinks 

by 25% between 2015 and 2025 across all 

of our markets. At the end of 2020, we 

achieved an 11.2% reduction compared with 

2015 levels.

Responsible marketing

At Coca-Cola HBC we are focused on 

aligning our commercial practices with 

sustainability and business goals. The way 

we engage in direct commercial activity 

and the way we advertise and promote are 

central to cultivating a relationship of trust 

with all of our stakeholders.

We adhere to The Coca-Cola Company’s 

Global Responsible Marketing Policy, as well 

as its Global School Beverage Guidelines, 

which means that we do not market directly 

to children under 12 and we do not offer 

our beverages in primary schools, except 

when required by local law, or requested by 

school authorities. In addition, through the 

European Soft Drinks Association (UNESDA) 

we remain committed not to offer added-

sugar beverages in secondary schools 

across the EU and Switzerland.

Freshness and quality

Throughout the COVID-19 pandemic, 

we continued to offer the highest quality 

beverages by applying end-to-end quality 

and food safety standards. In order to 

further enhance this culture of excellence, 

we maintained a strong focus on capability 

building and development.

UN Sustainable 
Development Goals
We serve our consumers with 
a broad range of high-quality 
products. In doing so, we 
create value by contributing 
to global goals for good health 
and wellbeing, innovation, 
responsible production and 
consumption as well as 
partnerships.

We set out a new policy to reduce food loss 
and food waste, or recycle or reuse food 
waste in manufacturing, warehouses and 
distribution as well as at a customer level. 
We also analyse the potential of food loss 
and waste per type and category.

In particular, we report the age of our 
finished beverages, and put into place 
actions to minimise the number of products 
which risk being expired. In the last five years, 
the trend of expired products has decreased 
from 0.5% to 0.3% in both juices and 
carbonated soft drinks. 

While we made good progress in 2019 to 
reduce food loss from finished beverages, 
moving to 0.17% from 0.21% in 2018, this 
increased to 0.23% in 2020. The main 
reason behind this was the higher level of 
product expiries during the out-of-home 
channel lockdowns, in particular during the 
first wave of the COVID-19 pandemic.

Through increased collaboration with 
our suppliers of key ingredients and 
packaging materials, we further improved 
our partnerships, with only one critical 
non-compliance in the year.

As a result of the lockdowns in our markets, 
we replaced product age audits on the 
shopfloor with a delivery age measure, 
providing us with all relevant freshness 
information for products leaving 
our warehouses.

As every year, we carefully monitored 
consumer complaints. In 2020, we registered 
19 complaints per 100 million bottles sold. 
Whilst our aspiration will always be zero 
complaints, we implemented market-specific 
improvement plans which we expect will help 
us limit the number of complaints to 17 per 
100 million bottles sold in 2021.

Tackling food loss and food waste 
in our value chain
We are preventing food loss to preserve 
water and other natural resources, to avoid 
related carbon emissions and to mitigate 
the related social and economic effects 
in agriculture.

Expanding our 
portfolio with 
Costa Coffee
In 2020, as part of our vision to 
become the leading 24/7 beverage 
partner, we launched Costa Coffee, 
bringing high-quality coffee to 14 
of our markets with an ambitious 
plan to expand coverage to all our 
territories by 2023.

Coffee is a growing multibillion-dollar 
category across our geographies, forecast 
to grow 4% annually. The coffee category 
is allowing us to capture more consumer 
occasions, partner even more closely with 
our customers across all channels and 
strengthen our ability to address every 
drinking moment throughout the day.

Coffee is also on a premiumisation journey, 
providing an accretive revenue opportunity. 
In recent years, we have developed the 
required infrastructure, processes and 
capabilities around coffee. These assets, 
together with our best-in-class route to 
market, mean we are well positioned 
to capture this growth opportunity with 
a strong brand like Costa.

Our offering consists of a full range of 
Costa Coffee products covering diverse 
consumer needs and preferences. 
This includes: beans, roasted and ground 
coffee; Nespresso1 and Nescafé Dolce 
Gusto1 compatible coffee pods; ready-
to-drink coffee; and Costa Express, a self- 
serve, barista-quality coffee on-the-go.

To secure a great in-cup result, a broad 
range of fully supported coffee machines 
are available to our out-of-home 
customers, along with other services to 
make Costa Coffee the best coffee 
experience. We help these customers 
avoid downtime and meet demand more 
efficiently with digital solutions, connecting 
all our professional and automatic coffee 
machines to a live data feed. By investing 
in top quality direct-to-consumer solutions, 
we are also enabling our non-HoReCa 
customers to offer barista-quality coffee 
to their shoppers.

As part of our commitment to 
sustainability and creating shared value, 
Costa Coffee is the only coffee brand which 
is 100% Rainforest Alliance certified.
This certification ensures that coffee 
produced for us leads to improved 
livelihoods for farmers as well as protection 
of forests and climate change adaptation 
in forest communities.

During 2020, given the restrictions in place 
in the out-of-home channel due to the 
COVID-19 pandemic, our initial launch 
targeted primarily the at-home channel, 
later expanding into more channels 
as conditions allowed.

The positive impacts of these investments 
were already visible in 2020, as we 
managed to recruit several hundred 
customers in the out-of-home channel 
and we have developed a rich pipeline 
of prospective customers.

In the current year, we are continuing 
to build our Costa Coffee business by 
entering new markets and expanding into 
more channels and platforms in the 
markets where Costa launched in 2020.

1.  Nespresso and Nescafé Dolce Gusto are both brands 

of Nestlé S.A.

30

COCA-COLA HBC

2

GROWTH PILLAR

WIN IN THE
MARKETPLACE

KPIs

•  FX-neutral revenue 

growth 

•  Volume growth

•  FX-neutral revenue 
per case growth

Stakeholders

Our customers

Shareholders

The Coca-Cola 
Company 

Risks

•  Channel mix

•  Geopolitical and 
macroeconomic

Highlights in 2020
•  Ensured the safety of our people, 

Priorities in 2021
•  Continue to evaluate our revenue growth 

customers, partners and communities and 
maintained business continuity through 
decisive, timely and effective action

management approach to address 
consumer needs for affordability as well 
as premiumisation

•  Further invest to improve our ability to serve 
online shoppers and respond to rapid growth

•  Advance our big data and advanced 

analytics capabilities to further enhance 
our segmented execution model

•  Continue our efforts to enhance our digital 
capabilities through B2B2C platforms (B2B 
platforms that reach the final consumer)

•  Introduce the sales academy in all our 

markets by the end of the year

•  Provided customers with the best support 
we could offer as they faced challenges 
caused by rapidly shifting demand patterns

•  Strengthened our relationship with 

e-retailers and started partnering with 
new channels, achieving higher market 
share online

•  Accelerated the use of big data, advanced 
analytics and new technology, including 
sales force automation, image recognition 
and web-based ordering

•  Launched the new sales academy to drive 

our salesforce’s capability to deliver 
improved customer service, performance 
and execution

•  36% of all coolers in the marketplace are 
now energy efficient and eco-friendly

30

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

31

SR

CG

FS

SSR

SI

GROWTH PILLAR

2

WIN IN THE

MARKETPLACE

Stakeholders

•  Provided customers with the best support 

•  Further invest to improve our ability to serve 

KPIs

•  FX-neutral revenue 

growth 

•  Volume growth

•  FX-neutral revenue 

per case growth

Our customers

Shareholders

The Coca-Cola 

Company 

Risks

•  Channel mix

•  Geopolitical and 

macroeconomic

Highlights in 2020

Priorities in 2021

•  Ensured the safety of our people, 

•  Continue to evaluate our revenue growth 

customers, partners and communities and 

management approach to address 

maintained business continuity through 

consumer needs for affordability as well 

decisive, timely and effective action

as premiumisation

we could offer as they faced challenges 

online shoppers and respond to rapid growth

caused by rapidly shifting demand patterns

•  Advance our big data and advanced 

•  Strengthened our relationship with 

analytics capabilities to further enhance 

e-retailers and started partnering with 

our segmented execution model

new channels, achieving higher market 

•  Continue our efforts to enhance our digital 

share online

capabilities through B2B2C platforms (B2B 

•  Accelerated the use of big data, advanced 

platforms that reach the final consumer)

analytics and new technology, including 

•  Introduce the sales academy in all our 

sales force automation, image recognition 

markets by the end of the year

and web-based ordering

•  Launched the new sales academy to drive 

our salesforce’s capability to deliver 

improved customer service, performance 

and execution

•  36% of all coolers in the marketplace are 

now energy efficient and eco-friendly

By the side of our customers
After first ensuring the safety of our people, 
customers, partners, and communities, 
our second priority during the year was to 
ensure business continuity through decisive, 
timely and effective action. 

Throughout 2020 our salespeople 
continued to serve every one of our 
customers that was able to operate, whilst 
maintaining contact with our customers who 
were not. We have increased the frequency 
of our customer engagement, providing 
customers with the best support we could 
offer as they faced their own challenges 
caused by rapidly shifting demand patterns. 

Excellent customer service remained our 
north star ambition. Achieving this in a rapidly 
changing environment meant listening to 
customers’ concerns and collaborating 
quickly to make changes. For example, to 
reduce pressure on some supermarkets’ 
supply chains, in some cases we arranged 
direct deliveries to stores rather than to the 
customers’ central warehouses.

Efforts to help our customers navigate 
challenges fulfilling their shoppers’ demands 
also generated value for our business. 
When our sales team in Serbia determined 
that an international client was experiencing 
product shortfalls from a private label 
supplier, we helped the customer close this 
supply gap with our products.

We subsequently determined that similar 
temporary supply issues were occurring 
in other markets, and we reached an 
agreement to support one of our most 
important customers with a listing of 15 
additional products in five different countries, 
some of which have become permanent.

We redeployed salespeople from the 
out-of-home to at-home channels and 
increased the remote selling capabilities 
of our sales teams. In parallel we accelerated 
our activities in e-commerce, especially on 
our own sales platform for our customers, 
partnering with food delivery platforms and 
working with our wholesale customers to 
develop direct-to-consumer offerings.

Throughout the COVID-19 pandemic, we 
have been by the side of our customers, 
maintaining personal relationships and 
supporting them to deliver or to build online 
sales. Our ability to segment customers 
allowed us to efficiently shift investment to 
outlets which gained relevance, ensuring 
flawless execution.

As our customers re-opened during periods 
of lower restrictions, we continued to 
provide support and build trust, supplying 
masks and hand sanitiser for new hygiene 
needs. Safety was always our first priority, 
but we continued to prepare to capture the 
opportunities that will emerge once 
recovery begins.

Retail moves online
Although the dynamic e-commerce 
channel is still a small proportion of our 
overall revenue, it has doubled in value over 
the last two years. The channel offers great 
growth potential with high margins, and it 
also has a greater proportion of single-serve 
and low- and no-sugar mix compared with 
modern trade. 

E-commerce growth during 2020 was 
fuelled by lockdowns and restrictions 
implemented across our markets. This 
encouraged customers that had never 
shopped online to try it for the first time. 
During the second and third quarters, 70% 
of our online shoppers were new to the 
channel, and we expect more than half will 
continue to order online. As a result, the 
number of customers we are collaborating 
with in e-commerce increased by over 80%.

Online shopping has allowed us to further 
expand our network of online food takeaway 
partnerships. We have co-operated with 
food delivery platforms, helping them 
increase the value of each transaction by 
including a beverage with every meal.

32

COCA-COLA HBC

Win in the marketplace continued

While our capabilities are centrally led in an 
aligned way across our business, we make 
sure that each country has the flexibility to 
make their own choices, focusing on the 
development of capabilities that are most 
relevant to their local realities.

Big data and advanced analytics
We are accelerating our use of big data, 
advanced analytics and artificial intelligence 
capabilities across our business with the aim 
to cover our largest markets by 2021.

We use data and analytics capabilities to 
identify and capture value-creation 
opportunities, particularly for top-line 
acceleration and cost optimisation, and to 
improve our service and operations across 
all functions. 

We are now able to analyse data at a granular 
level, allowing us to make decisions and 
implement focused initiatives that generate 
incremental value in targeted areas of the 
business. These capabilities greatly enhance 
our segmented execution model by 
identifying customer needs in different 
locations and different types of outlets. As a 
result, our sales force is able to have a bigger 
impact per customer visit. In the fragmented 
market of Nigeria, where we rolled out these 
enhanced analytics capabilities in 2019, we 
have continued to see promising results, 
including volume increases and improved 
outlet prioritisation for new product 
launches. We are currently expanding this 
model to the rest of our markets.

UN Sustainable 
Development Goals
As we build our business by 
helping our customers to grow 
and thrive, we make substantial 
contributions to the 
achievement of the Sustainable 
Development Goals related to 
ending poverty, decent work, 
sustainable communities, 
responsible production, 
justice and strong institutions, 
as well as partnerships. 

Across our markets, we have designed 
combination meals, with a meal and beverage 
for a single price point, and improved product 
positioning in online menus.

During the COVID-19 pandemic, we also 
started connecting our brick-and-mortar 
customers with our food delivery platform 
partners to deliver grocery products, 
including our own, to consumers at home.

To support our e-commerce success, we 
accelerated capability development through 
various bootcamps, sharpening our digital 
skills, sharing best practices and aligning our 
system priorities. In 2021, we will continue to 
invest to improve our ability to serve online 
shoppers and respond to rapid growth.

Commercial capabilities 
as a competitive advantage
Accelerating our critical growth capabilities 
is a key driver of our Growth Story 2025 
strategy. These capabilities have 
strengthened our response to the COVID-19 
pandemic and will be even more relevant 
in the new environment that emerges.

Our business is equipped with five crucial 
capabilities: growth-focused big data and 
advanced analytics, value-led revenue growth 
management (RGM), tech-enabled route to 
market, customer-centric key account 
management and disciplined innovation.

These attributes enable us to better 
understand the real and changing needs of 
our customers and consumers, drive rapid 
revenue recovery in a profitable manner and 
anticipate or react to new challenges faster 
and smarter than our competition.

During 2020 we prioritised building the skills 
immediately required to best support our 
customers and our front-line employees 
in such volatile times. We also captured all 
the capability-related learnings from 
the COVID-19 pandemic in order to be 
better equipped to manage the 
changing environment.

As route-to-market plans and sales and 
distribution models shifted during the year, 
our people required new capabilities quickly. 
Our new sales academy is developing a sales 
force that constantly strives to improve our 
service, executing with excellence in every 
channel for prioritised drinking moments. 
In 2020 we piloted the sales academy in 
Russia, Romania and Poland, giving our sales 
force the experiences and the full curriculum 
to build the capabilities needed at each 
stage of their development. Developed as 
a transformative digital learning approach 
to help build our teams’ capabilities on the 
job, the sales academy will be introduced 
in all of our markets in 2021.

UN Sustainable 

Development Goals

As we build our business by 

helping our customers to grow 

and thrive, we make substantial 

contributions to the 

achievement of the Sustainable 

Development Goals related to 

ending poverty, decent work, 

sustainable communities, 

responsible production, 

justice and strong institutions, 

as well as partnerships. 

32

COCA-COLA HBC

Win in the marketplace continued

Across our markets, we have designed 

While our capabilities are centrally led in an 

combination meals, with a meal and beverage 

aligned way across our business, we make 

for a single price point, and improved product 

sure that each country has the flexibility to 

positioning in online menus.

During the COVID-19 pandemic, we also 

started connecting our brick-and-mortar 

customers with our food delivery platform 

partners to deliver grocery products, 

including our own, to consumers at home.

To support our e-commerce success, we 

accelerated capability development through 

various bootcamps, sharpening our digital 

skills, sharing best practices and aligning our 

system priorities. In 2021, we will continue to 

invest to improve our ability to serve online 

shoppers and respond to rapid growth.

Commercial capabilities 

as a competitive advantage

Accelerating our critical growth capabilities 

is a key driver of our Growth Story 2025 

strategy. These capabilities have 

strengthened our response to the COVID-19 

pandemic and will be even more relevant 

in the new environment that emerges.

Our business is equipped with five crucial 

capabilities: growth-focused big data and 

advanced analytics, value-led revenue growth 

management (RGM), tech-enabled route to 

market, customer-centric key account 

management and disciplined innovation.

These attributes enable us to better 

make their own choices, focusing on the 

development of capabilities that are most 

relevant to their local realities.

Big data and advanced analytics

We are accelerating our use of big data, 

advanced analytics and artificial intelligence 

capabilities across our business with the aim 

to cover our largest markets by 2021.

We use data and analytics capabilities to 

identify and capture value-creation 

opportunities, particularly for top-line 

acceleration and cost optimisation, and to 

improve our service and operations across 

all functions. 

We are now able to analyse data at a granular 

level, allowing us to make decisions and 

implement focused initiatives that generate 

incremental value in targeted areas of the 

business. These capabilities greatly enhance 

our segmented execution model by 

identifying customer needs in different 

locations and different types of outlets. As a 

result, our sales force is able to have a bigger 

impact per customer visit. In the fragmented 

market of Nigeria, where we rolled out these 

enhanced analytics capabilities in 2019, we 

have continued to see promising results, 

including volume increases and improved 

outlet prioritisation for new product 

understand the real and changing needs of 

launches. We are currently expanding this 

our customers and consumers, drive rapid 

model to the rest of our markets.

revenue recovery in a profitable manner and 

anticipate or react to new challenges faster 

and smarter than our competition.

During 2020 we prioritised building the skills 

immediately required to best support our 

customers and our front-line employees 

in such volatile times. We also captured all 

the capability-related learnings from 

the COVID-19 pandemic in order to be 

better equipped to manage the 

changing environment.

As route-to-market plans and sales and 

distribution models shifted during the year, 

our people required new capabilities quickly. 

Our new sales academy is developing a sales 

force that constantly strives to improve our 

service, executing with excellence in every 

channel for prioritised drinking moments. 

In 2020 we piloted the sales academy in 

Russia, Romania and Poland, giving our sales 

force the experiences and the full curriculum 

to build the capabilities needed at each 

stage of their development. Developed as 

a transformative digital learning approach 

to help build our teams’ capabilities on the 

job, the sales academy will be introduced 

in all of our markets in 2021.

SR

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INTEGRATED ANNUAL REPORT 2020

33

This allowed them to shift their focus to 
online retailing due to the closures in the 
out-of-home channel.

In addition, we are investing further in the 
growth of our own direct-to-consumer 
platform in Switzerland, Qwell. The platform 
includes a web-based ordering system and a 
mobile application, which offers potential 
scaling opportunities.

Supporting customers through key 
account management
As we evolve into an even more customer-
centric business, we need to ensure our 
people have the skills to build exceptional 
customer partnerships. We constantly 
assess our people’s readiness and potential 
to take customer partnerships to the next 
level, and we address any gaps in skills.

In 2020, we designed and delivered a 
number of analytical tools in record time to 
help our key account managers analyse 
profitability in the new reality and take fast 
actions around investment, activities and 
assortment mix to drive improved 
profitability. This has enhanced and 
automated planning processes, in 
collaboration with our customers.

In light of the challenges our customers 
faced to maintain business continuity, 
we took the opportunity to redefine the role 
of our key account managers, better aligning 
our internal functions with those of our 
customers. This generated quicker actions 
and efficiencies on both sides, allowing for 
uninterrupted operations and delivering 
enhanced profitability.

We also supported our key account 
managers with training in negotiations. 
This helps them successfully build plans with 
our retail partners.

We are driving operational excellence 
through machine learning, improving our 
forecasting for short and long-term 
customer demand in our markets. This 
streamlines inventory management and 
prevents out-of-stock incidents. We are 
also transforming our promotion 
management with increased capabilities to 
identify profitable promotion tactics and 
optimise investment. Our algorithms 
provide a holistic measurement of the return 
on investment for each promotion, including 
the negative impact of forward buying, 
competitive promotions and cross-brand 
cannibalisation. 

To further scale our capabilities we are 
combining a number of data sets to develop 
a 360-degree view of each of our 
customers, while also maintaining strong 
data governance. 

Revenue growth management
Our revenue growth management 
framework is key to ensuring profitable 
top-line growth. Through this capability we 
work to maximise the value and the number 
of our transactions. We deliver this by 
improving category and package mix as well 
as through pricing and increasing the return 
on investment on our promotions.

RGM continued to increase in importance 
during 2020 as a key growth catalyst and 
we continuously evaluated our approach to 
address consumer needs for affordability 
as well as premiumisation.

Our smaller multi-serve entry packs offer 
attractive price points for the consumer in 
a margin accretive way for us, while growing 
transactions in smaller baskets. Sales of the 
multi-serve entry pack format grew by 7.5% 
in the year, helped by the introduction of 
smaller PET packs in Russia and Poland.

When it comes to premiumisation, we have 
continued to expand our multi-pack 
offerings of single-serves, building on 
emerging opportunities like the socialising 
and meals-at-home occasions. These 
efforts have improved our single-serve mix 
in the at-home channel, growing volumes 
by +7.2% in 2020.

To further support premiumisation, we 
also increased the visibility of our glass 
packages and launched relevant innovations. 
We introduced Coke in returnable glass 
bottles in Austria and in Romania we 
increased the visibility of the 330 ml glass 
bottles. Our efforts in Romania have helped 
us drive more premium occasions at-home, 
achieving double-digit growth for the glass 
bottles for the second consecutive year.

Finally, we also continue to drive our portfolio 
price/mix, focusing on adult sparkling 
propositions which offer a higher revenue 
per case. In Russia, the introduction of new 
smaller packs for Schweppes, along with its 
expanded assortment, led to the brand 
growing 36.4% in the country during 2020.

Optimising sales and 
distribution models 
In light of the changing landscape, we 
increased our efforts to strengthen our 
offering with existing customers as well as 
target new outlets. We were able to further 
optimise sales and distribution because our 
specialised sales force, intelligent cooler 
assets, ample use of technology and 
unparalleled execution make us the industry 
leader with the most extensive and flexible 
processes across our territory.

We employed external data and leveraged 
big-data advanced analytics capabilities in 
2020 to update our outlet segmentation 
model and identify new high-potential 
outlets. We rolled out image recognition 
technology starting in Russia and expanding 
into Nigeria and Ireland, and we are ready 
to further scale it across our markets. 
This allows our salesforce to spend more 
time with customers, while obtaining more 
accurate and granular data from the outlets.

We have continued investing in new coolers 
to support our business growth and have 
reached 85% coverage of our top customer 
outlets. In parallel, we also continue to build 
our network of internet-connected coolers 
which help us drive the efficiency of our 
assets and enhance our sales teams’ 
productivity. We have a total of 1.4 million 
coolers on customer premises, and more 
than a third, 39%, have online connections. 

In 2020, we developed and evolved a range 
of digital solutions for customer service 
and ordering, and to provide solutions for 
our customers’ shoppers. One of these 
solutions is our Hybris platform, which 
has been transformed from a functional 
ordering platform to a user-friendly 
customer portal for business owners 
who want to order regularly or who have 
requests. The re-designed platform is used 
in 22 of our markets and has been a notable 
success. In Russia, for example, active users 
increased from 2,000 to 46,000 during 2020, 
with 18% of all orders in the country coming 
through this channel.

We also supported our customers with their 
digital transformation. We created 
e-Partnershop, an exclusive selling platform 
providing direct home delivery for our 
wholesaler customers.

34

COCA-COLA HBC

3

GROWTH PILLAR

FUEL GROWTH 
THROUGH 
COMPETITIVENESS 
& INVESTMENT

Highlights in 2020
•  No disruption to the supply chain, with all 

Priorities in 2021
•  Enhance flexibility in production to support 

production plants and warehouses 
remaining operational

•  Cost savings of €120m versus original plan, 

supporting profitability

•  KeelClipTM installations in Ireland and Austria, 
as a first step to replace shrink film from can 
multi-packs across Europe

our 24/7 portfolio and innovation

•  Kick off in-house production of recycled 

PET pre-forms, ensuring availability at lower 
cost and boosting circular economy
•  Continuous investment in packaging 

solutions that reduce carbon footprint 
and improve recyclability

•  Digital transformation investments 

•  Enable Company-wide core processes 

to improve serving our customers and 
consumers, enhance employee experience 
and increase operational productivity

digitisation leveraging SAP S4

•  Further roll-out of augmented reality 
technologies and new production 
maintenance strategies

KPIs

•  OpEx as % of NSR

•  CapEx as % of NSR

•  Comparable EBIT margin

•  ROIC

Stakeholders

Partners in 
efficiencies

Shareholders

Risks

•  Cyber incidents

•  Foreign exchange and 

commodity costs

•  Geopolitical and 
macroeconomic

•  Quality

•  Sustainability: Plastics 
and packaging waste

34

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

35

SR

CG

FS

SSR

SI

GROWTH PILLAR

3

FUEL GROWTH 

THROUGH 

COMPETITIVENESS 

& INVESTMENT

KPIs

Highlights in 2020

Priorities in 2021

•  No disruption to the supply chain, with all 

•  Enhance flexibility in production to support 

production plants and warehouses 

our 24/7 portfolio and innovation

remaining operational

•  Kick off in-house production of recycled 

•  Cost savings of €120m versus original plan, 

PET pre-forms, ensuring availability at lower 

supporting profitability

cost and boosting circular economy

•  KeelClipTM installations in Ireland and Austria, 

•  Continuous investment in packaging 

as a first step to replace shrink film from can 

solutions that reduce carbon footprint 

multi-packs across Europe

and improve recyclability

•  Digital transformation investments 

•  Enable Company-wide core processes 

to improve serving our customers and 

digitisation leveraging SAP S4

consumers, enhance employee experience 

•  Further roll-out of augmented reality 

and increase operational productivity

technologies and new production 

maintenance strategies

•  OpEx as % of NSR

•  CapEx as % of NSR

•  Comparable EBIT margin

•  ROIC

Stakeholders

Partners in 

efficiencies

Shareholders

Risks

•  Cyber incidents

•  Foreign exchange and 

commodity costs

•  Geopolitical and 

macroeconomic

•  Quality

•  Sustainability: Plastics 

and packaging waste

Prioritising safety from the beginning, 
Coca-Cola HBC demonstrated strong 
resilience, maintaining production and 
avoiding any supply interruptions in our 
territory. This success required a mindset 
that encourages innovation, a willingness 
to embrace data and sophisticated digital 
technologies, and a culture of investing 
in people and capabilities. 

To support local communities, we used our 
facilities and equipment in ways that we had 
never tried before. Whether it was producing 
custom-made hand sanitiser bottles in our 
plant in Northern Ireland or printing face 
shields using our 3D technology in Russia, 
Nigeria, Poland and Romania, we did our 
best to address local needs by being agile 
and adaptable.

As the COVID-19 pandemic began in the 
first quarter of 2020, we took decisive and 
early action to reduce operating costs, 
delivering €120 millions of cost savings for 
2020 versus our original plans. About 80% 
of these savings came from reduced direct 
marketing expenses as we worked with 
The Coca-Cola Company to prioritise 
in-store promotions and delay or adjust new 
product launches. There were also other 
sources of savings, including for business 
travel, meetings and events. This cost 
control helped support profitability as we 
faced lower revenues.

While spending will return to more normal 
levels as revenues recover, we do expect 
some cost reductions to be permanent.

One benefit of lockdown was learning we 
can operate effectively using new digital 
ways of working, with fewer physical 
meetings and less travel.

Optimising infrastructure
Despite a reduction in capital expenditure 
compared with our original 2020 plans, we 
continued upgrading production lines as 
required to keep up with our expanding 24/7 
portfolio. Twelve production lines were 
installed in nine countries and we started 
installing equipment for KeelClip™, a 
minimalist paperboard packaging solution 
replacing shrink film for our can multi-packs. 
We intend to continue with these 
investments in 2021.

To improve manufacturing efficiency, 
we continued investing in automatic line 
changeovers to reduce idle time, expanding 
production line capacity by nearly 1% annually. 
This technology supports smaller runs of 
new products, helping us respond quickly to 
changing consumer needs and preferences.

We have launched a new maintenance 
strategy with a customised, condition-based 
approach to servicing important machinery.
By replacing a standardised, planned 
maintenance approach with one that is more 
flexible, we have reduced maintenance costs 
by 10% over three years while limiting 
equipment downtime.

In 2020, we piloted new maintenance 
approaches in 25 production lines and we plan 
to implement this approach further in 2021.

Across the business, our optimisation 
efforts have resulted in a 30% reduction in 
plants across our territory, from 80 in 2008 
to 56 at the end of 2020. At the same time, 
we increased our production lines per plant 
by 42% which allowed us to maintain our 
capacity and create more efficient and 
flexible facilities. To improve our service 
offering while reducing our costs, we have 
optimised our logistic network by reducing 
our distribution centres by 65% and our 
warehouses by 35% over the same time 
period. These structural improvements in 
the cost base and the shift of fixed costs to 
variable ones where possible, have created 
a lean and resilient operating model, able 
to maintain good profitability despite 
challenged revenues, as happened in 2020.

36

COCA-COLA HBC

Fuel growth through competitiveness & investment continued

The technology was introduced at eight 
additional sites in 2020, and we are working 
to introduce it in 11 more warehouses in 
2021. We are also introducing a real-time 
transport tracking and traffic monitoring 
platform to step change supply chain 
visibility and give customers insight into the 
arrival time of our shipments. 

As we expand our use of machine-learning 
algorithms for demand forecasting and 
planning, our next step is to combine all the 
elements of manufacturing into one digital 
platform for more insight into production 
lines, energy use and maintenance needs.

To transition our procurement online, we 
have completed the design of the SAP Ariba 
e-procurement solution with plans to launch 
in Romania in the first quarter of 2021 and 
roll out to additional countries by the end of 
the year. The Mercateo e-marketplace, 
offering significant cost-efficiencies in 
tail-spend activities, has been deployed in six 
countries while a new digital buying platform 
for trade marketing materials has gone live in 
16 countries. 

Our digital transformation also helped us 
support our customers and address the 
needs of consumers in a fast-changing 
environment. Our use of technology drove 
e-commerce solutions and helped us address 
new requirements for business-to-business 
and direct-to-consumer product distribution.

We acted to help wholesaler customers 
manage severe disruption to their businesses 
during the year. By analysing online delivery 
platforms, we identified difficulties in filling 
the increasing number of incoming orders. 
In response, we created a web shop in only 
two weeks for wholesalers, providing them 
with a direct path to consumers. This platform 
is now live in Armenia, Bosnia & Herzegovina, 
Greece, Italy, Ireland and Nigeria.

We also increased our investments in the 
Hybris business-to-business e-commerce 
platform. The new system design and 
functionalities transformed the platform 
into an easy-to-use customer portal 
for business owners who want to order 
regularly. The enhanced Hybris portal 
is available in 22 of our markets. 

Innovations and investments 
reduce our environmental impact
Despite challenges and disruptions caused 
by the COVID-19 pandemic, we focused on 
our sustainability commitments and 
succeeded in improving and reducing 
product packaging. These efforts were 
supported during the year by online 
Innovation Days for our suppliers where key 
strategic partners in packaging, manufacturing 
and digital supply chain applications shared 
their most innovative ideas.

To ensure we have a reliable supply of 
recycled PET (rPET) to achieve our 2030 
World Without Waste target, we are 
investing in innovative technology for our 
Krakow bottling plant in Poland. The 
installation of the SIPA EREMA system will 
allow us to produce ready-to-fill pre-form 
bottles from PET flakes we produce from 
pulverised PET waste. By skipping the 
production of PET pellets, the usual process 
for processing rPET, and finely pulverising 
PET to reduce the need for sorting, this 
technology cuts energy consumption, helps 
with ensuring rPET supply, decreases 
transport costs and boosts the circular 
economy. Our installation of the SIPA 
EREMA system in Poland is the first of its 
kind in Europe and will be completed in 2021. 

In line with the EU’s Directive on single-use 
plastic, we are on course to produce 
tethered caps for more than 90% of relevant 
packs by 2023, one year ahead of the 
deadline. We are also working to develop 
alternatives to plastic straws, cups and lids. 
We have already introduced paper straws in 
Italy and Croatia and will introduce these 
across Europe in 2021. 

Leveraging technology and big data
Our ongoing investments in technology, 
together with the commitment of all our 
people, helped us move fast to tackle the 
challenges of the COVID-19 pandemic. 
Expanding our capabilities in this area, we 
introduced new digital tools in 2020 related 
to customer and consumer centricity, 
remote working for our employees and 
operational productivity.

Following the outbreak of COVID-19, we 
moved quickly to have as many employees 
as possible work from home. Even though 
the number of employees working remotely 
doubled overnight in early 2020, we achieved 
a smooth transition and ensured business 
continuity, exploiting in full our systems’ 
functionalities. Processes such as order 
taking, production planning, delivery, 
settlements and invoicing can all be handled 
by employees working remotely.

In less than one month, we managed to 
roll-out a multi-factor authentication 
system and enforced a stronger password 
policy to protect our digital corporate 
identities. Overall, we have aligned our cyber 
strategic programme with the NIST Cyber 
Security Framework and we are continuously 
investing in cyber security in order to ensure 
business resilience. Our efforts have been 
recognised by the Dow Jones Sustainability 
Index which ranked Coca-Cola HBC at 2nd 
place in Europe and 3rd globally for the cyber 
security criterion in 2020. In addition, our two 
main IT centres (Sofia & Athens) have been 
awarded the ISO 27001 certification in 
recognition of our Information Security 
Management System (ISMS) credentials.

Technology has proved invaluable in 
maintaining a healthy supply chain in the 
face of lockdowns and other restrictions. 
Fortunately, we had already been working 
with remote monitoring tools, such as virtual 
and augmented reality smart glasses, and 
we were therefore able to quickly expand use 
of these tools for remote quality, safety and 
environmental audits and virtual plant tours.

Augmented reality technology allowed 
engineers and operators to complete 
installations and commissioning of new 
production lines remotely, even at the height 
of the COVID-19 pandemic. Augmented 
reality technology also aids our warehouse 
colleagues in picking inventory from stock 
and combining goods for customer delivery. 
It is currently used for a third of all picking 
orders, delivering near 100% accuracy and 
improving productivity.

SR

CG

FS

SSR

SI

36

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

37

Fuel growth through competitiveness & investment continued

Leveraging technology and big data

The technology was introduced at eight 

We also increased our investments in the 

additional sites in 2020, and we are working 

Hybris business-to-business e-commerce 

to introduce it in 11 more warehouses in 

platform. The new system design and 

2021. We are also introducing a real-time 

functionalities transformed the platform 

transport tracking and traffic monitoring 

into an easy-to-use customer portal 

platform to step change supply chain 

for business owners who want to order 

visibility and give customers insight into the 

regularly. The enhanced Hybris portal 

arrival time of our shipments. 

is available in 22 of our markets. 

As we expand our use of machine-learning 

algorithms for demand forecasting and 

planning, our next step is to combine all the 

elements of manufacturing into one digital 

platform for more insight into production 

lines, energy use and maintenance needs.

To transition our procurement online, we 

have completed the design of the SAP Ariba 

e-procurement solution with plans to launch 

in Romania in the first quarter of 2021 and 

roll out to additional countries by the end of 

the year. The Mercateo e-marketplace, 

offering significant cost-efficiencies in 

tail-spend activities, has been deployed in six 

countries while a new digital buying platform 

for trade marketing materials has gone live in 

16 countries. 

Our digital transformation also helped us 

support our customers and address the 

needs of consumers in a fast-changing 

environment. Our use of technology drove 

e-commerce solutions and helped us address 

new requirements for business-to-business 

and direct-to-consumer product distribution.

Innovations and investments 

reduce our environmental impact

Despite challenges and disruptions caused 

by the COVID-19 pandemic, we focused on 

our sustainability commitments and 

succeeded in improving and reducing 

product packaging. These efforts were 

supported during the year by online 

Innovation Days for our suppliers where key 

strategic partners in packaging, manufacturing 

and digital supply chain applications shared 

their most innovative ideas.

To ensure we have a reliable supply of 

recycled PET (rPET) to achieve our 2030 

World Without Waste target, we are 

investing in innovative technology for our 

Krakow bottling plant in Poland. The 

installation of the SIPA EREMA system will 

allow us to produce ready-to-fill pre-form 

bottles from PET flakes we produce from 

pulverised PET waste. By skipping the 

production of PET pellets, the usual process 

for processing rPET, and finely pulverising 

PET to reduce the need for sorting, this 

We acted to help wholesaler customers 

technology cuts energy consumption, helps 

manage severe disruption to their businesses 

with ensuring rPET supply, decreases 

during the year. By analysing online delivery 

transport costs and boosts the circular 

platforms, we identified difficulties in filling 

economy. Our installation of the SIPA 

the increasing number of incoming orders. 

EREMA system in Poland is the first of its 

In response, we created a web shop in only 

kind in Europe and will be completed in 2021. 

two weeks for wholesalers, providing them 

with a direct path to consumers. This platform 

is now live in Armenia, Bosnia & Herzegovina, 

Greece, Italy, Ireland and Nigeria.

In line with the EU’s Directive on single-use 

plastic, we are on course to produce 

tethered caps for more than 90% of relevant 

packs by 2023, one year ahead of the 

deadline. We are also working to develop 

alternatives to plastic straws, cups and lids. 

We have already introduced paper straws in 

Italy and Croatia and will introduce these 

across Europe in 2021. 

Our ongoing investments in technology, 

together with the commitment of all our 

people, helped us move fast to tackle the 

challenges of the COVID-19 pandemic. 

Expanding our capabilities in this area, we 

introduced new digital tools in 2020 related 

to customer and consumer centricity, 

remote working for our employees and 

operational productivity.

Following the outbreak of COVID-19, we 

moved quickly to have as many employees 

as possible work from home. Even though 

the number of employees working remotely 

doubled overnight in early 2020, we achieved 

a smooth transition and ensured business 

continuity, exploiting in full our systems’ 

functionalities. Processes such as order 

taking, production planning, delivery, 

settlements and invoicing can all be handled 

by employees working remotely.

In less than one month, we managed to 

roll-out a multi-factor authentication 

system and enforced a stronger password 

policy to protect our digital corporate 

identities. Overall, we have aligned our cyber 

strategic programme with the NIST Cyber 

Security Framework and we are continuously 

investing in cyber security in order to ensure 

business resilience. Our efforts have been 

recognised by the Dow Jones Sustainability 

Index which ranked Coca-Cola HBC at 2nd 

place in Europe and 3rd globally for the cyber 

security criterion in 2020. In addition, our two 

main IT centres (Sofia & Athens) have been 

awarded the ISO 27001 certification in 

recognition of our Information Security 

Management System (ISMS) credentials.

Technology has proved invaluable in 

maintaining a healthy supply chain in the 

face of lockdowns and other restrictions. 

Fortunately, we had already been working 

with remote monitoring tools, such as virtual 

and augmented reality smart glasses, and 

we were therefore able to quickly expand use 

of these tools for remote quality, safety and 

environmental audits and virtual plant tours.

Augmented reality technology allowed 

engineers and operators to complete 

installations and commissioning of new 

production lines remotely, even at the height 

of the COVID-19 pandemic. Augmented 

reality technology also aids our warehouse 

colleagues in picking inventory from stock 

and combining goods for customer delivery. 

It is currently used for a third of all picking 

orders, delivering near 100% accuracy and 

improving productivity.

In 2020, we revisited our procurement 
guidelines to implement stricter rules over 
human rights, ethics and compliance 
practices expected from our suppliers, and 
retrained our buyers’ community about the 
sustainability risk assessment tools available 
for supplier selection and governance.

We have made significant progress together 
with our suppliers to assure or certify the 
farms where our ingredients are cultivated, 
but we also recognise that there is more we 
need to do. Together with our partners, 
The Coca-Cola Company, we have a target 
for sourcing our priority ingredients, 
including natural sweeteners and fruit juices, 
according to our Sustainable Agriculture 
Guiding Principles (SAGP). We apply these 
principles with our suppliers through 
preferred external third-party verifications 
and encourage suppliers to use sustainable 
farming standards to maximise value and 
contain their costs. This framework is 
integrated into internal governance and 
procurement processes. 

In 2020, we sourced over 82.4% of total key 
commodities for use as ingredients from 
certified farms, an increase from 74% the 
prior year. We will continue our work in this 
area to achieve our 2025 ingredient sourcing 
target of 100% certification against our 
sustainable agriculture principles for our key 
agricultural ingredients.

Looking beyond the current COVID-19 
pandemic environment, it’s clear that 
connectivity based on augmented and 
virtual reality coupled with robotics and 
automated vehicles will become ever-more 
critical, allowing business supply chains to 
adapt quicker and react rapidly to all sources 
of disruption. To this end, we are working 
towards a truly end-to-end digital supply 
chain, which will strengthen planning, visibility 
and partnerships with suppliers, logistic 
providers and equipment manufacturers.

“Even though the number of employees 
working remotely doubled overnight in early 
2020, we achieved a smooth transition and 
ensured business continuity, exploiting in full 
our systems’ functionalities.”

To reduce our carbon footprint and improve 
recyclability, we introduced bio-based 
aseptic fibre packaging in Serbia with 
polymer-based internal layers derived from 
sugar cane, and continued with light-
weighting initiatives, ensuring that all our 
packages are FSC (Forest Stewardship 
Council) certified. In addition, the cans we 
use are among the lightest in the market. 

By the end of 2020, 50% of the material 
used for our corrugated cardboard was 
recycled content and we expect to use 
more than 70% recycled content in 
cardboard in 2021. KeelClip™ technology 
was installed in Austria and Ireland as a first 
step in our commitment to replace plastic 
wrap on all can multi-packs in our EU 
markets. This roll-out will be completed by 
early 2022, saving more than 3,000 metric 
tonnes of CO2 emissions and avoiding 2,000 
metric tonnes of plastic each year.

During 2020, we launched our Green Fleet 
programme centred on the aspiration to 
reduce our vehicle CO2 emissions through 
new options of Electric, Compressed Natural 
Gas (CNG), Hybrids and Liquified Petroleum 
Gas (LPG) powertrains, where practical. 
We will continue with this initiative across 
the Company throughout 2021 and beyond, 
to support reductions in line with our 
science-based emissions targets while 
maintaining high-calibre fleet options at 
competitive pricing.

Managing sustainability risks 
in our supply chain
We consider our suppliers to be critical 
partners to the ongoing success of our 
business. We therefore consider sustainability 
within our supply chain to be as important 
as the management of sustainability issues 
within our own operations.

We monitor the performance of critical 
suppliers through supply base assessments, 
audits of compliance and an online platform 
from EcoVadis which helps us monitor risks 
using 21 criteria from international standard 
setters. In 2020, over 800 of our critical 
suppliers have been assessed using this 
platform, a 75% increase compared with 
2019, and we plan to expand its use further 
for better supply chain monitoring.

UN Sustainable 
Development Goals
Our sustained efforts to reduce 
our costs and improve our 
impact have generated 
significant results for our 
business, our communities, 
society and the environment. 
These results correspond to 
contributions to the 
Sustainable Development 
Goals for clean water and 
sanitation, clean energy, 
economic growth, industry 
innovation, sustainable 
communities, responsible 
production, climate action, 
life below water and life on land.

38

COCA-COLA HBC

4

GROWTH PILLAR

CULTIVATE  
THE POTENTIAL 
OF OUR PEOPLE

KPIs

•  Employee engagement 

•  Percentage of managers 

that are women 

•  Lost time accident rate

Highlights in 2020
•  Protected our people’s health and safety, 

Priorities in 2021
•  Accelerate the development of talent 

and provided resources to cope in 
difficult times 

and the prioritised organisational 
capabilities for growth

Stakeholders

Our people

Risks

•  Health and Safety 

•  People

•  Geopolitical and 
macroeconomic

•  Listened to our people, acted on 

•  Drive new ways of working to enable our 

their feedback, strove to maintain morale, 
optimism and performance staying true 
to our Company values

people to be more productive, resilient and 
adaptable, and provide care and support to 
preserve their wellbeing

•  Prepared for the new normal, established 

•  Continue building a diverse workforce that 

and promoted new ways of working
•  Prioritised development of talent and 

organisational capabilities that support our 
long-term growth

reflects our customer base and communities, 
and an inclusive workplace for all

•  Nurture the mindset, skills and value-based 

behaviours of the evolving profile of 
leadership for the new era, invest in our 
leaders’ development and inspire 
them to grow

SR

CG

FS

SSR

SI

38

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

39

GROWTH PILLAR

4

CULTIVATE  

THE POTENTIAL 

OF OUR PEOPLE

KPIs

Highlights in 2020

Priorities in 2021

•  Employee engagement 

•  Percentage of managers 

that are women 

•  Lost time accident rate

Stakeholders

•  Protected our people’s health and safety, 

•  Accelerate the development of talent 

and provided resources to cope in 

and the prioritised organisational 

difficult times 

capabilities for growth

•  Listened to our people, acted on 

•  Drive new ways of working to enable our 

their feedback, strove to maintain morale, 

people to be more productive, resilient and 

Our people

optimism and performance staying true 

adaptable, and provide care and support to 

Risks

•  Health and Safety 

•  People

•  Geopolitical and 

macroeconomic

to our Company values

preserve their wellbeing

•  Prepared for the new normal, established 

•  Continue building a diverse workforce that 

and promoted new ways of working

reflects our customer base and communities, 

•  Prioritised development of talent and 

and an inclusive workplace for all

organisational capabilities that support our 

•  Nurture the mindset, skills and value-based 

long-term growth

behaviours of the evolving profile of 

leadership for the new era, invest in our 

leaders’ development and inspire 

them to grow

Our Growth Mindset Values

Winning with customers
We are the selling organisation devoted 
to providing innovative solutions to create 
shared value.

Nurturing our people
We believe in our people, and have a 
passion to develop ourselves and others.

Excellence
We strive for unparalleled performance 
by amazing customers with our passion 
and speed.

Integrity
We always do what is right, not just what 
is easy, and are accountable for the results.

Learning
We listen, have a natural curiosity to learn 
and are empowered to take smart risks.

Performing as one
We collaborate with agility to unlock 
the unique strength of diverse teams.

A foundation of trust
In a period of tumultuous change, our 
strength was our ability to trust our people 
to do the right thing. Our most important 
decisions and actions in 2020 involved 
protecting our people and listening to find 
out what they needed to stay safe and to 
support and care for our customers, 
ensuring the continuity of our business. 
This was true across our markets struggling 
with pandemic-related restrictions, but also 
in war zones such as the conflict in Armenia. 

Our trust in our people was re-confirmed 
in 2020 as we witnessed their impressive 
dedication and extraordinary efforts. 
By striving to create an irresistible place to 
work, where our people feel heard, valued 
and supported in their safety, wellbeing and 
personal and professional growth, we seek 
to re-confirm their trust in our Company.

Supporting our people in the 
COVID‑19 pandemic
Our first and primary priority for 2020 was 
to ensure the safety of our people, as well as 
our customers, partners and communities. 
This was the focus of our Company leadership 
as well as the cross-functional teams leading 
our COVID-19 pandemic response across 
the Group and in each market.

There have been significant changes to how 
work is done and how we keep ourselves and 
others safe. Special guidelines and protocols 
were developed and implemented across 
all our facilities, including the use of personal 
protective equipment.

Very quickly, we encouraged approximately 
10,000 employees to work from home. 
We upgraded connectivity and provided the 
digital collaboration tools they needed to 
continue to be productive and successful. 
We expanded communication channels to 
ensure that our people remained well-
informed and our front-line leaders 
maintained a dialogue with their team 
members. For further support, we also set 
up webinars on remote working, resilience 
and wellbeing.

Family members were also offered support. 
We introduced a global employee assistance 
programme, providing 24/7 confidential 
support service for our people and their 
families, whereas previously only some 
markets had such a plan. Through an 
external partner, the programme offers 
trained specialists for challenges ranging 
from work-related issues and relationship 
difficulties to isolation and trauma support.

In early April, when the COVID-19 pandemic 
began to dramatically affect our markets, 
we were quick to adjust different rewards 
and benefit plans, while we maintained all 
incentives for employees working on the 
front lines with our customers as well as in 
our plants, to maintain supply. At the same 
time the Operating Committee forfeited 
their own merit increases and instituted pay 
increase freezes.

We were quick to find new ways to work 
with each other and to collaborate with 
each other and our customers. Beyond our 
short-term crisis management response, 
we used agile principles to work out our 
mid-term response to the changing 
commercial and talent market place, with 
145 people collaborating across 14 
cross-functional and cross-market teams.

This project, called Key Initiatives for 
Tomorrow, defined priorities regarding 
commercial activities and organisational 
capabilities as well as digital tools needed 
to navigate the coming period.

We were also very quick to listen. It was 
essential to really understand what our 
people needed in different markets, all with 
different restrictions but radically changed 
operating environments. We conducted 
three all-employee surveys, with special 
pandemic-related surveys in May and July 
2020, in addition to our annual Employee 
Engagement Index Survey later in October.

Survey results helped us understand what 
worked, and where more help was needed. 
By October, results showed that 90% of 
respondents felt well-informed, 93% were 
satisfied with the protective equipment and 
95% were aware of pandemic-related safety 
protocols. We found that 16% of our people 
required more support from their direct 
manager, and we took immediate action 
to address this need. In Hungary, our leaders 
publicly re-committed to supportive 
leadership behaviours and in Nigeria we 
re-trained our people through simulating 
typical situations where our people required 
support and showcasing the leaders’ 
potential responses.

40

COCA-COLA HBC

Cultivate the potential of our people continued

To increase support and peer learning, 
we built communities with virtual networking 
sessions for our people to connect and 
share their experiences. Our revived weekly 
Group-wide news bulletin, ‘We Stay 
Connected,’ offered tips on self-care and 
employee support, as well as other tools 
for peer learning and sharing. It was also 
used to share information about what we 
were doing across the markets to support 
our people, customers and communities 
and how our business was adapting to the 
new environment.

Health, safety and wellbeing
While we undertook many new measures to 
ensure the safety and continued health of 
our people in the extraordinary environment 
of 2020, our workplaces have become 
increasingly safe over the past few years and 
we aim for continual improvement. In 2020, 
we continued our focus on behaviour-based 
safety programmes implemented in 53 of 
our production plants and warehouses as 
well as in 18 markets for our sales employees. 
Of the barriers to safety identified under this 
programme in 2020, 72% have already been 
fully eliminated.

Employee accidents in our workplace fell 
for the 11th consecutive year in 2020. 
We achieved a Lost Time Accident Rate of 
0.23 compared with 0.33 in 2019. This 30% 
improvement reflects the best result we 
have achieved as a Company. The overall 
Lost Time Incident Frequency Rate for 
Coca-Cola Hellenic contractors fell by 16% 
in 2020 compared with 2019.

While there were no employee fatalities, 
we regret to report that two contractors 
died in road accidents during the year. 
This compares with nine contractor fatalities 
in road incidents in 2019.

Our fleet safety training programmes aim 
to improve safety for all drivers within the 
Group. The number of accidents per million 
kilometres travelled fell to 2.20, compared 
with 2.63 in 2019.

Lost Time Accident Rate trend 
(# LTA per 100 FTE)

5
3
1

.

1.4

1.2

1.0

0.8

0.6

0.4

0.2

9
3
0

.

3
3
0

.

0.0

2009

2018

2019

.

3
2
0
2020

0
2
0

.

2025
goal

We adapted our wellbeing framework and 
programmes early on in 2020 and quickly 
introduced changes addressing the 
COVID-19 pandemic. In some markets, 
we enhanced our insurance programmes, 
providing more consistency in coverage for 
all our people. 

Different wellbeing programmes are 
available in different markets, but our 
employees are offered programmes for 
healthcare, dependant care, financial 
support and emotional wellbeing. Relevant 
initiatives include medical and health 
insurance benefits, preventative measures 
such as medical check-ups, a savings 
scheme and life insurance, as well as 
counselling and relaxation techniques.

A culture of sharing, learning 
and adaptation
One of our greatest strengths is our 
values-based culture. It was a source of 
resilience as our common beliefs helped 
us adapt with speed and flexibility as the 
COVID-19 pandemic spread. It also allowed 
us to prioritise our actions based on limited 
available data and most importantly to care 
for our people and their safety.

As we seek to increase support and 
sharing to empower our people, we have 
introduced storytelling tools like Red Talks 
to help our people connect and get inspired 
by each others’ experiences. Importantly, 
this is as much about learning from failures 
as successes.

We introduced storytelling at our Top 300 
leaders conference in 2020 with a 
subsequent roll-out across our markets. 
The COVID-19 pandemic required us to 
adapt tools for this, helping people use 
smart phones to film their stories about 
learning from failures and growing as a result 
of challenges. This approach helped with 
connection and supported peer learning. 
In addition, our Red Talks storytelling 
programme shares stories of personal 
transformations across the Group, inspiring 
our people to change, grow and adapt for 
success in a rapidly changing environment.

Our recent transition to ongoing 
performance conversations with mutual 
accountability served us well in the new 
working environment of 2020. We know that 
continuous feedback, as opposed to one-off 
annual reviews, makes us a better company, 
helping our people learn and adapt. More than 
75% of our people with on-line access 
provided feedback to their managers in the 
last quarter of 2020.

We conducted three all-employee 
surveys during the year to better understand 
what our people needed. Our Employee 
Engagement Index score, the outcome of a 
survey conducted in October 2020, was 88%. 
This represents a drop of two percentage 
points compared with our 2019 survey 

Employee engagement: 
outperforming peer companies (%)

9
8

C
B
H
C
C

8
8

C
B
H
C
C

0
9

C
B
H
C
C

8
8

C
B
H
C
C

5
8
m
r
o
n

l

a
b
o
G
e

l

l
i

c
e
D
p
o
T

90

75

60

45

30

15

0

2017

2018

2019

2020

2020

results while participation remained high at 
75% of our workforce.

The drop in 2020 reflected a change 
in responses from employees working 
on the front lines in production plants 
and warehouses. Survey responses from 
employees able to work remotely 
remained steady.

While respondents confirmed that they 
have the right resources and tools to 
perform their work, there was interest in 
even greater support from line managers. 
We immediately acted to address this 
important finding, introducing new tools 
to help leaders support our people.

We continue to benchmark our employee 
engagement against other high-performing 
companies, partnering with Qualtrics, our 
new partner in measuring company culture. 
Our 2020 results were three percentage 
points above the Qualtrics Global Top 
Decile Norm, which represents the top 10% 
of more than 15 million people from more 
than 350 companies.

Unlocking our unique strengths 
and building new capabilities
As a Company, we are focused on developing 
organisational capabilities that support 
our success and long-term growth. Half way 
through 2020, our Key Initiatives for 
Tomorrow project, which leveraged agile 
methods with cross functional teams, 
developed our mid-term responses to the 
changing operating environment and also 
highlighted the changing importance of 
certain organisational capabilities. This led 
us to a full review of all our organisational 
capabilities, and subsequent review of 
organisational design and resource allocation 
required for them. These works confirmed 
the relevance of our Growth Story strategy, 
including the capabilities needed to support 
it: big data and advanced analytics, revenue 
growth management, route to market, key 
account management, disciplined 
innovation and talent development.

 
 
 
 
 
 
 
 
 
 
 
 
 
SR

CG

FS

SSR

SI

40

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

41

Cultivate the potential of our people continued

To increase support and peer learning, 

We adapted our wellbeing framework and 

we built communities with virtual networking 

programmes early on in 2020 and quickly 

sessions for our people to connect and 

introduced changes addressing the 

share their experiences. Our revived weekly 

COVID-19 pandemic. In some markets, 

Group-wide news bulletin, ‘We Stay 

we enhanced our insurance programmes, 

Connected,’ offered tips on self-care and 

providing more consistency in coverage for 

employee support, as well as other tools 

all our people. 

Employee engagement: 

outperforming peer companies (%)

9

8

C

B

H

C

C

8

8

C

B

H

C

C

0

9

C

B

H

C

C

8

8

C

B

H

C

C

for peer learning and sharing. It was also 

used to share information about what we 

were doing across the markets to support 

our people, customers and communities 

and how our business was adapting to the 

new environment.

Health, safety and wellbeing

While we undertook many new measures to 

ensure the safety and continued health of 

our people in the extraordinary environment 

of 2020, our workplaces have become 

increasingly safe over the past few years and 

we aim for continual improvement. In 2020, 

we continued our focus on behaviour-based 

safety programmes implemented in 53 of 

our production plants and warehouses as 

well as in 18 markets for our sales employees. 

Of the barriers to safety identified under this 

programme in 2020, 72% have already been 

fully eliminated.

Employee accidents in our workplace fell 

for the 11th consecutive year in 2020. 

We achieved a Lost Time Accident Rate of 

0.23 compared with 0.33 in 2019. This 30% 

improvement reflects the best result we 

have achieved as a Company. The overall 

Lost Time Incident Frequency Rate for 

Coca-Cola Hellenic contractors fell by 16% 

in 2020 compared with 2019.

While there were no employee fatalities, 

we regret to report that two contractors 

died in road accidents during the year. 

This compares with nine contractor fatalities 

in road incidents in 2019.

Our fleet safety training programmes aim 

to improve safety for all drivers within the 

Group. The number of accidents per million 

kilometres travelled fell to 2.20, compared 

with 2.63 in 2019.

Lost Time Accident Rate trend 

(# LTA per 100 FTE)

Different wellbeing programmes are 

available in different markets, but our 

employees are offered programmes for 

healthcare, dependant care, financial 

support and emotional wellbeing. Relevant 

initiatives include medical and health 

insurance benefits, preventative measures 

such as medical check-ups, a savings 

scheme and life insurance, as well as 

counselling and relaxation techniques.

A culture of sharing, learning 

and adaptation

One of our greatest strengths is our 

values-based culture. It was a source of 

resilience as our common beliefs helped 

us adapt with speed and flexibility as the 

COVID-19 pandemic spread. It also allowed 

us to prioritise our actions based on limited 

available data and most importantly to care 

for our people and their safety.

As we seek to increase support and 

sharing to empower our people, we have 

introduced storytelling tools like Red Talks 

to help our people connect and get inspired 

by each others’ experiences. Importantly, 

this is as much about learning from failures 

as successes.

We introduced storytelling at our Top 300 

leaders conference in 2020 with a 

subsequent roll-out across our markets. 

The COVID-19 pandemic required us to 

adapt tools for this, helping people use 

smart phones to film their stories about 

of challenges. This approach helped with 

connection and supported peer learning. 

In addition, our Red Talks storytelling 

programme shares stories of personal 

transformations across the Group, inspiring 

our people to change, grow and adapt for 

success in a rapidly changing environment.

Our recent transition to ongoing 

performance conversations with mutual 

accountability served us well in the new 

working environment of 2020. We know that 

continuous feedback, as opposed to one-off 

annual reviews, makes us a better company, 

helping our people learn and adapt. More than 

75% of our people with on-line access 

5

3

.

1

1.4

1.2

1.0

0.8

0.6

0.4

0.2

90

75

60

45

30

15

5

8

m

r

o

n

l

a

b

o

l

G

e

l

i

c

e

D

p

o

T

0

2017

2018

2019

2020

2020

results while participation remained high at 

75% of our workforce.

The drop in 2020 reflected a change 

in responses from employees working 

on the front lines in production plants 

and warehouses. Survey responses from 

employees able to work remotely 

remained steady.

While respondents confirmed that they 

have the right resources and tools to 

perform their work, there was interest in 

even greater support from line managers. 

We immediately acted to address this 

important finding, introducing new tools 

to help leaders support our people.

We continue to benchmark our employee 

engagement against other high-performing 

companies, partnering with Qualtrics, our 

new partner in measuring company culture. 

Our 2020 results were three percentage 

points above the Qualtrics Global Top 

Decile Norm, which represents the top 10% 

than 350 companies.

Unlocking our unique strengths 

and building new capabilities

As a Company, we are focused on developing 

organisational capabilities that support 

our success and long-term growth. Half way 

through 2020, our Key Initiatives for 

Tomorrow project, which leveraged agile 

methods with cross functional teams, 

developed our mid-term responses to the 

changing operating environment and also 

highlighted the changing importance of 

certain organisational capabilities. This led 

us to a full review of all our organisational 

organisational design and resource allocation 

required for them. These works confirmed 

the relevance of our Growth Story strategy, 

including the capabilities needed to support 

it: big data and advanced analytics, revenue 

growth management, route to market, key 

account management, disciplined 

innovation and talent development.

provided feedback to their managers in the 

capabilities, and subsequent review of 

9

3

.

0

3

3

.

0

3

2

.

0

0.0

2009

2018

2019

2020

last quarter of 2020.

0

2

.

0

2025

goal

We conducted three all-employee 

surveys during the year to better understand 

what our people needed. Our Employee 

Engagement Index score, the outcome of a 

survey conducted in October 2020, was 88%. 

This represents a drop of two percentage 

points compared with our 2019 survey 

learning from failures and growing as a result 

of more than 15 million people from more 

Learning through conversations and 
knowledge-sharing complements formal 
learning. In 2020, 700 mentors and 70 newly 
certified internal coaches accelerated the 
development of more than 1,400 employees. 
Our mentoring programme was recognised 
as the ‘Best coaching and mentoring initiative’ 
by the CIPD People Management Awards 
2020, which praised the initiative for its 
‘impressive rigour and scale’.

A passion for talent development
The COVID-19 pandemic provided valuable 
insights about the mindset, skills and tools 
required for our leaders in a changing 
business and talent environment. Our ability 
to internally develop the next generation of 
leaders to be ready for the future is more 
important than ever. 

Even during the most difficult times of the 
COVID-19 pandemic, we continued to focus 
on and evolve our Talent Review Framework 
towrds ongoing, structured discussions on 
talent. We aim to identify future leaders 
earlier in their careers and to provide more 
opportunities for them to get important 
development experiences fast. Our focus 
also remains on building talent pools for key 
commercial roles across our territories, and 
in 2020 we continued mapping the market, 
sourcing new capabilities while working 
internally on strengthening the development 
of commercial leaders and their successors.

Leadership acceleration centres were fully 
digitalised in 2020 to support unlocking the 
potential of future leaders. The centres help 
our people improve their development plans 
through an understanding of their strengths 
and the areas of opportunity for progress in 
their current and future roles. 

In 2020, our Fast Forward experiential 
learning programme accelerated the 
transition to new leadership roles for 490 
people. This programme was recognised 
by the Global Association of Talent 
Development ‘Excellence in Practice’ award 
for its overall architecture and quality. 

We have also increased our focus on cross- 
functional moves, which is enabling us to 
develop new organisational capabilities with 
new skills as we adapt to the changing world.

The pandemic created a new environment 
with many new projects. To match project 
opportunities with the right people and skills, 
we leveraged our Opportunity Market 
Place application. Nearly 500 people were 
appointed through this cloud-based tool, 
helping us grow our internal talent through 
new experiences and acquire new skills faster.

To support our efforts to recruit the best 
teams, we extended our social media 
presence in 2020 despite the pause in all 
activities between July and September, 
taking part in a larger movement against 
racism and hate speech on social media. 

As a result of our Employee Advocacy 
programme launch, we are proud to see 
nearly 300 of our employees posting positive 
stories about their working experience, 
acting as ambassadors. We are particularly 
proud of the 77 (+28% vs. 2019) 
recognitions we received across 28 
countries reflecting different measurements 
of employer attractiveness.

Championing diversity, inclusion 
and human rights
The percentage of management roles held 
by women edged up by half percent in 2020, 
to 38%. At the end of 2020, women made up 
29% of our total workforce.

We foster diversity in our talent pipeline by 
aiming to recruit a balanced number of male 
and female candidates, particularly for our 
management trainee programme.

To enable our leaders to promote an inclusive 
environment, we continued the roll-out of 
Inclusive Leadership modules, with more 
than 1,000 participants by the end of 2020. 

To support our long-term efforts to develop 
a workforce that reflects the diversity in our 
markets, we began training our human 
resources staff in 2020 to identify and 
disrupt bias in people decisions and to 
constructively intervene to ensure optimal 
talent decisions. 

To mark International Women’s Day in March 
2020, we ran an internal communications 
campaign, also shared through social media, 
to promote our position challenging 
stereotypes at work: #nojobhasagender. 
We also stepped up efforts to engage with 
external organisations driving inclusion. 
Some 20 of our women leaders participated 
in the Women’s Forum and Women’s 
International Network in 2020, increasing 
our exposure to best practices.

In 2020, our CEO acted as a judge in the 
WeQual Awards, designed to recognise 
women at C-suite minus one level in FTSE 
companies, and participated in events 
of the EU LEAD Network in the retail and 
consumer goods industry, which promotes 
the acceleration of gender inclusion. 
Some 20 of our women leaders participated 
in the Women’s Forum and Women’s 
International Network, increasing our 
exposure to best practices.

Our Human Rights Policy and our Code 
of Business Conduct are on our website 
at https://www.coca-colahellenic.com/en/
about-us/corporate-governance/policies. 
We regularly review these as well as our 
internal standards to ensure we adhere 
to all applicable laws and regulations and 
demonstrate best practice as stakeholder 
expectations evolve.

UN Sustainable 
Development Goals
Efforts to foster an engaging 
workplace, nurture and develop 
the capabilities of our people, 
increase gender balance in our 
management ranks and reduce 
stress and support employee 
wellbeing all contribute toward 
global goals for development. 
The specific Sustainable 
Development Goals supported 
are those for: good health and 
wellbeing; gender equality; 
decent work and economic 
growth; reducing inequalities; 
and peace, justice and 
strong institutions.

To help our people adapt to evolving 
customer needs and based on the insights 
from the advanced analytics of business 
developers’ performance and retention, we 
developed and launched a comprehensive 
developmental experience for our sales 
force. The new digital Sales Academy was 
successfully piloted in Poland, Romania and 
Russia in 2020 and roll out to other markets 
will take place in early 2021. More 
information about the Sales Academy is in 
the Win in the marketplace section of this 
report on pages 30 to 33. 

With about half of our employees working 
remotely, digital tools became more 
necessary and important. Our digital 
capabilities, that we have been building for 
some years to democratise learning, helped 
us to adapt quickly to the new environment 
and move the majority of the volume of 
learning to a digital setup. More than 800 
internally developed digital learning 
resources are available including, 
commercial and leadership skills, compliance 
training and tools relevant for the COVID-19 
pandemic. Virtual learning events were 
popular in 2020, attended by 12,000 
employees. This includes our first Learn Fest 
which was attended by 5,000 of our 
colleagues. New functionalities were added 
to our cloud-based platform for all online 
employees, HELO (hiring, empowering and 
learning online), which now also has a new 
digital assistant to quickly answer questions 
about programmes and policies. 

 
 
 
 
 
 
 
 
 
 
 
 
 
42

COCA-COLA HBC

5

GROWTH PILLAR

EARN OUR 
LICENCE 
TO OPERATE

KPIs

•  Mission 2025 
sustainability 
commitments

Stakeholders

Our people

Our communities

Highlights in 2020
•  Community support during the 

COVID-19 pandemic

•  New science-based targets for 2030 set for 
emissions reduction across the value chain
•  Solar panels installed in three plants in Nigeria
•  Romanian Dorna water brand launched 

Priorities in 2021
•  Reduce emissions scope 1, 2 and 3 in line 

with 2030 science-based target
•  Develop plan to reach net zero 

emissions by 2040

•  Continue reduction of water consumed 

in priority plants

in 100% rPET

•  New technologies for in-house recycled 

Our consumers

•  KeelClip™ paperboard solution for can 

PET production

multi-packs launched in Northern Ireland, 
Republic of Ireland and Austria

•  Launch of KeelClip™ paperboard solution 
for can multi-packs in Italy, Switzerland, 
Romania, Poland and Greece

Partners in 
efficiencies

NGOs

Our shareholders

Government

The Coca-Cola 
Company

Risks

•  Sustainability: Plastics 
and packaging waste

•  Sustainability: Climate 

change

•  Sustainability: Water 
availability and usage

•  Ethics and Compliance

42

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

43

SR

CG

FS

SSR

SI

GROWTH PILLAR

5

EARN OUR 

LICENCE 

TO OPERATE

KPIs

•  Mission 2025 

sustainability 

commitments

Stakeholders

Highlights in 2020

Priorities in 2021

•  Community support during the 

•  Reduce emissions scope 1, 2 and 3 in line 

COVID-19 pandemic

with 2030 science-based target

•  New science-based targets for 2030 set for 

•  Develop plan to reach net zero 

emissions reduction across the value chain

emissions by 2040

Our people

•  Solar panels installed in three plants in Nigeria

•  Continue reduction of water consumed 

Our communities

in 100% rPET

•  New technologies for in-house recycled 

•  Romanian Dorna water brand launched 

in priority plants

Our consumers

•  KeelClip™ paperboard solution for can 

PET production

multi-packs launched in Northern Ireland, 

•  Launch of KeelClip™ paperboard solution 

Republic of Ireland and Austria

for can multi-packs in Italy, Switzerland, 

Romania, Poland and Greece

Partners in 

efficiencies

NGOs

Our shareholders

Government

The Coca-Cola 

Company

Risks

•  Sustainability: Plastics 

and packaging waste

•  Sustainability: Climate 

change

•  Sustainability: Water 

availability and usage

•  Ethics and Compliance

We also used vending machines to offer 
masks in shopping malls and smaller cities.

Our people supported communities by 
volunteering, for instance helping the Red 
Cross to pack care packages for those in 
need, supporting retail initiatives setting up 
medical units or participating in initiatives to 
help vulnerable people at home. 

A comprehensive overview of our initiatives 
in different markets can be found on 
our website.

Employment skills for young people
With the grave economic disruption 
resulting from the COVID-19 pandemic, 
our #YouthEmpowered initiative to improve 
the employability of young people is more 
important than ever. We continued to 
accelerate our flagship programme in 2020. 
134,5481 young participants benefited 
from the programme’s modules, with 
more than 330,000 participating since 
#YouthEmpowered was launched.

While many of our initial plans for improving 
the effectiveness and impact of the 
programme, including workshops and 
trainings were challenged by lockdown 
measures, we continued to make progress 
with digital formats. 

Community support during 
the COVID‑19 pandemic
Our people and their safety are always our 
priority. Throughout the COVID-19 pandemic, 
we have operated under the World Health 
Organization’s health and safety guidelines 
to avoid any health risk to our people. We are 
committed to continually improving safety 
in our workplace, and our efforts in 2020 
achieved a 30% reduction in Lost Time 
Accidents (LTAs) compared with 2019.

The COVID-19 pandemic spotlighted the 
deep interconnections between our 
business and the communities where we 
work. To support vulnerable groups, 
medical staff and health care workers as well 
as our customers that continued serving 
our communities, we have partnered with 
The Coca-Cola Company, the Red Cross, 
Caritas Austria, the Bulgarian Donors’ 
Forum, and the Bodossaki Foundation in 
Greece amongst other organisations. 

Thanks to the Coca-Cola Foundation, we 
provided donations and support packages 
for those fighting COVID-19 on the frontlines 
in all of our markets and we have donated 
approximately 5 million litres of our products 
to hospitals, shelters, NGOs including the 
Red Cross, and food banks.

We have also leveraged our own supply 
chain, for instance using our 3D printers for 
protective face shields, producing special 
bottles used for hand sanitiser, or using a 
microbiological detector for laboratory 
tests in a hospital.

Total community investment 2020

€8m2

#Youth Empowered: 14%
World Without Waste: 9%
Local initiatives: 15%
COVID-19 support: 62%

1.  In 2020, the definition of #YE was amended and we 

included specific requirement for the training duration.
2.  Excluding donations from the Coca-Cola Foundation 
for specific COVID-19 pandemic frontline activities.

44

COCA-COLA HBC

Earn our licence to operate continued

Modular 
#YouthEmpowered 
curriculum

Social skills
•  Understanding & development 

of self
Interaction

• 
•  Feedback
•  Communication

Business skills
•  Business planning
•  Financial literacy
•  Project management
•  Sales skills
•  Negotiation skills
•  Time management

In Bulgaria, Hungary, Ukraine and various 
other markets, we were able to step up 
engagement with young people through 
digital platforms re-designed for a 
local approach. During the year, 
#YouthEmpowered was recognised as the 
best innovative project for Ukrainian youth. 
Our iLearn platform helps the country’s 
students prepare for their graduation exams.

In Italy, we redesigned the 
#YouthEmpowered partnerships and turned 
physical workshops into online webinars 
and we continued our award programme 
recognising excellence and leadership for 
girls in science, technology, engineering 
and maths (STEM). In Croatia, Greece, 
Russia and Serbia, we re-oriented 
#YouthEmpowered tools to support the 
hard-hit hospitality and tourism sectors. 
In Russia, for example, we created a special 
edition of #YouthEmpowered for hotels, 
restaurants and cafés, with modules 
designed to build skills and re-train employees.

As the COVID-19 pandemic ends and 
economic recovery begins, we will continue 
to engage, refining our efforts for greater 
impact and seeking to reach one million 
young people across our markets by 2025.

Supporting our communities 
to learn
We include NGOs and community partners 
in our leadership development programmes. 
During 2020, we offered our managers and 
our partners online sessions for managing 
virtual teams and leading in times of crisis. 
We also offered special training in a few 
of our markets. In Nigeria, we partnered with 
the US Agency for International Development 
to offer a professional course called 
E-WASH (effective water, sanitation and 
hygiene services) combined with leadership 
skills, and in Russia, we offered online training 
in co-operation with the Moscow School 
for Professional Philanthropy. As a result 
of these efforts, we have already reached 
the 2025 target as 13% of the total trained 
participants in our development programmes 
were community partners.

Number of young people trained through 
#YouthEmpowered

#Weareinthistogether | Supporting our communities

,

0
0
0
0
0
0
1

,

1
0
4
1
2

,

7
1
0
2

2
1
8
5
8

,

8
1
0
2
–
7
1
0
2

3
1
4
8
3
3

,

0
2
0
2
–
7
1
0
2

5
6
8
3
0
2

,

9
1
0
2
–
7
1
0
2

5
2
0
2
–
7
1
0
2
t
e
g
r
a
T

Product donations
•  Focused on frontline keyworkers 

& foodbanks

c.5m

litres

Volunteering
•  Focused on the vulnerable and our 

customers

c.768

colleagues

Community relief fund
•  Red Cross initiatives
•  Support for the hotels, restaurants 

and cafés channel

•  Donations to hospitals 

c.€5m

Supply chain leverage
•  Sanitiser bottles
•  3D face shields
•  Diagnostic tools
•  Stocking masks in vending machines

 
 
 
 
 
 
 
 
 
SR

CG

FS

SSR

SI

44

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

45

Earn our licence to operate continued

In Bulgaria, Hungary, Ukraine and various 

As the COVID-19 pandemic ends and 

other markets, we were able to step up 

economic recovery begins, we will continue 

engagement with young people through 

to engage, refining our efforts for greater 

digital platforms re-designed for a 

local approach. During the year, 

impact and seeking to reach one million 

young people across our markets by 2025.

#YouthEmpowered was recognised as the 

best innovative project for Ukrainian youth. 

Our iLearn platform helps the country’s 

students prepare for their graduation exams.

In Italy, we redesigned the 

#YouthEmpowered partnerships and turned 

physical workshops into online webinars 

and we continued our award programme 

recognising excellence and leadership for 

girls in science, technology, engineering 

and maths (STEM). In Croatia, Greece, 

Russia and Serbia, we re-oriented 

#YouthEmpowered tools to support the 

hard-hit hospitality and tourism sectors. 

In Russia, for example, we created a special 

edition of #YouthEmpowered for hotels, 

restaurants and cafés, with modules 

designed to build skills and re-train employees.

Supporting our communities 

to learn

We include NGOs and community partners 

in our leadership development programmes. 

During 2020, we offered our managers and 

our partners online sessions for managing 

virtual teams and leading in times of crisis. 

We also offered special training in a few 

of our markets. In Nigeria, we partnered with 

the US Agency for International Development 

to offer a professional course called 

E-WASH (effective water, sanitation and 

hygiene services) combined with leadership 

skills, and in Russia, we offered online training 

in co-operation with the Moscow School 

for Professional Philanthropy. As a result 

of these efforts, we have already reached 

the 2025 target as 13% of the total trained 

participants in our development programmes 

were community partners.

Number of young people trained through 

#YouthEmpowered

#Weareinthistogether | Supporting our communities

Modular 

#YouthEmpowered 

•  Understanding & development 

curriculum

Social skills

of self

• 

Interaction

•  Feedback

•  Communication

Business skills

•  Business planning

•  Financial literacy

•  Project management

•  Sales skills

•  Negotiation skills

•  Time management

3

1

4

,

8

3

3

0

2

0

2

–

7

1

0

2

5

6

8

,

3

0

2

9

1

0

2

–

7

1

0

2

1

0

4

,

1

2

7

1

0

2

2

1

8

,

5

8

8

1

0

2

–

7

1

0

2

0

0

0

,

0

0

0

,

1

5

2

0

2

–

7

1

0

2

t

e

g

r

a

T

Product donations

•  Focused on frontline keyworkers 

& foodbanks

c.5m

litres

Volunteering

customers

c.768

colleagues

•  Focused on the vulnerable and our 

Community relief fund

•  Red Cross initiatives

•  Support for the hotels, restaurants 

and cafés channel

•  Donations to hospitals 

c.€5m

Supply chain leverage

•  Sanitiser bottles

•  3D face shields

•  Diagnostic tools

•  Stocking masks in vending machines

Absolute Scope 1 and 2 CO2 eq emissions
(‘000 tonnes)

Absolute Scope 3 CO2 eq emissions
(‘000 tonnes)

Renewable and clean* electricity 
in operations in the European Union 
and Switzerland (%)

600

500

400

300

200

100

-4%

3
6
5

8
3
5

-14%

-55%
2030 vs. 2017

1
8
4

-23%

2
3
4

-55%

6
5
2

5000

4000

3000

2000

1000

-1% -6%

9
7
0
4

,

1
5
0
4

,

-21%
2030 vs. 2017

-11%

5
4
8
3

,

3
2
6
3

,

-21%

0
1
2
3

,

120

100

80

60

40

20

100% in 2025

24%

7
9

28%

0
0
1

14%

7
8

9
8

11%

8
7

0

2017

2018

2019

2020

2030
goal

0

2017 2018 2019 2020 2030
goal

0

2017

2018

2019

2020

2025
goal

 * Clean source means CHP using natural gas.

New targets to reduce 
emissions by 2030
Coca-Cola HBC was among the first 
companies that committed to a science-
based emissions target in 2016. In 2020, we 
set new 10-year targets across our value 
chain which will contribute to the aims of the 
Paris Agreement, to limit global temperature 
rises to 1.5oC.

In the next 10 years, we plan to reduce our 
absolute emissions for our direct operations 
and production, (scope 1 and 2) by 55% 
compared with the 2017 baseline levels. 
Indirect emissions categorised as scope 3, 
including those associated with distribution 
and our supply chain, will be reduced by 21%. 
Those targets have been reviewed and 
approved by the Science Based Targets 
initiative, external experts who assess our 
plans using a rigorous scientific methodology.

Transitioning energy across 
our operations
In 2020, we made progress against our 
Mission 2025 commitments despite the 
challenges arising from the COVID-19 
pandemic. We made significant strides in 
ramping up the use of renewable and clean 
electricity in our operations with an increase 
of 7.4% in the EU and Switzerland, reaching 
96.7% and an increase of 1.6% across all 
28 markets, reaching 44%. We installed 
renewable energy projects in Nigeria, placing 
a total of 8,720 solar panels on the roofs of 
our bottling plants in Maiduguri, Abuja, 
Asejire and Challawa.

These installations are connected to the 
local electricity grids and have already saved 
690 tonnes of CO2 emissions in 2020. They 
will bring savings of 1,250 tonnes of CO2 
emissions per year. All of our electricity 
needs in Italy, Poland, Lithuania, Croatia, 
Austria, Switzerland, Northern Ireland, 
Hungary, Czech Republic and Greece, are 
generated from renewable sources, saving 
87,500 tonnes of CO2 emissions per annum. 
In Serbia, we switched to using 100% 
renewable electricity from the power grid. In 
Switzerland, our bottling plants were also 
certified by Swiss Climate as CO2 optimised.

We have also continued to invest in energy 
optimisation projects across our markets, 
assessing and selecting projects using our 
defined internal cost of carbon:

1. In Austria, we have upgraded the hot 

water boiler, pumps and heat exchangers 
which will reduce annual use of electrical 
energy by 2 million kWh.

2. In Belarus, Romania and Czech Republic, 
we have introduced efficient LED lighting 
at our manufacturing sites (plant, offices 
and pathways), reducing the annual use 
of electrical energy by 290,000 kWh.

3. In our plants in Kostinbrod (Bulgaria), 
Timisora (Romania) and Sarajevo 
(Bosnia & Herzegovina) and Duna 
(Hungary), we have introduced new 
high-pressure compressors and 
optimised our equipment processing, 
delivering 1.4 million kWh of electrical 
power savings in 2020.

4. In our operations in Greece and Cyprus, 
we have optimised several operation 
systems by assessing air leaks and 
removing them, improving engines in the 
ventilation system for fillers, enhancing 
insulation for the hot water systems, 
advancing the performance of hot water 
boilers, as well as optimising the cold 
storage and handling areas. By means 
of these measures, we have the potential 
to lower the electrical power usage 
by 1.6 million kWh annually.

Green Fleet programme
Our efforts to tackle emission reductions 
extend throughout our value chain, including 
Company vehicles. In 2020, we launched a 
Group-wide Green Fleet programme in 
order to significantly reduce our scope 1 
emissions and third-party fleet scope 3 
emissions by 2030. As part of our logistics 
strategy, we will progressively transition 
the light and heavy fleet to more 
environmentally friendly powertrains.

 
 
 
 
 
 
 
 
 
46

COCA-COLA HBC

Earn our licence to operate continued

Sustainable packaging
As part of The Coca-Cola System’s World 
Without Waste initiative, in 2020 we continued 
to work with our suppliers to design more 
sustainable packaging and act to ensure that 
our packaging does not end up as waste.

Our commitments 
and action plans:
•  Recover 75% of our primary 

packaging for recycling by 2025 and 
100% by 2030

•  Make 100% of our packaging fully 

• 

recyclable by 2025
Increase the percentage of recycled 
PET in our bottles from the current 
level of 10% to 35% by 2025 and to 
50% by 2030. In our EU countries, 
we plan to reach 50% rPET by 2025

•  Eliminate unnecessary packaging 

by light-weighting primary 
packaging and removing shrink film 
from multi-packs

•  Expand reusable packaging in 

‘refillable’and in ‘dispensed’ formats 
from their current levels of 12% and 
4% respectively
Innovate to deliver new sustainable 
packaging solutions through 
partnerships and R&D

• 

Packaging collection
A total of 44% of the bottles and cans that 
we placed on the market during the year 
were either refilled or collected for recycling. 

To collect 100% of our packaging by 2030, 
significant change in national collection 
system infrastructure is required in most 
of our territories. To that end, we support 
well-designed, industry-led collection 
schemes. In 2020, we funded or contributed 
to 10 new modelling studies to help design 
the most efficient, high-performing 
collection systems.

Deposit Return Schemes (DRS) are an 
appropriate, workable solution – especially 
in the European Union, where 90% separate 
collection of PET bottles by 2029 is 
mandated by the Single Use Plastics 
Directive. A mandatory DRS typically takes 
two to three years to design and implement 
and a further three years before it reaches 
the high rates of collection that we see with 
existing schemes in countries such as 
Estonia or Lithuania.

Given the fact that many countries in our 
territories are beginning or considering a 
transition towards DRS, we expect to see 
future increases in our collection rates 
following the implementation timeline for 
these new schemes, with most significant 
changes anticipated in EU countries from 
2022 to 2025.

In 2021, we will continue to advocate for 
collection infrastructure improvements 
through modelling work and ongoing support 
of recovery organisations in all our countries.

rPET
In 2020, 9% of the PET that we purchased 
was recycled (rPET). This is lower than the 
12% reported for 2019, which was a 
combined figure for both rPET and bio PET 
(bPET). The decrease in 2020 was driven 
by several factors, which included:

•  A move away from the use of bPET1
•  Changes in pack mix, channel mix and 

volumes linked to COVID-related changes 
in purchasing habits, especially for 
packaged water.

In 2021, we expect to significantly accelerate 
our overall rPET usage, as we introduce new 
100% rPET packs in several markets for 
water brands and key Coca-Cola packs. 

This acceleration will be supported by the 
introduction of some innovative new 
technology. The SIPA/EREMA ‘hot washed 
flake to pre-form’ technology will allow us to 
manufacture 100% rPET pre-forms directly 
from hot washed PET flakes. Hot washed 
flakes, which are produced from washed and 
shredded post-consumer PET bottles, are 
widely available at a more affordable price 
than food-grade rPET pellets, thus having 
the potential to support easier access to 
recycled materials with a significantly lower 
price premium versus virgin PET. The 
technology will also help us to reduce energy 
consumption for 100% rPET pre-forms by 
30% – a real win-win. Our first SIPA/EREMA 
system will be installed in our Krakow plant in 
Poland in 2021 and we expect to expand this 
technology to more countries in the future.

Secondary packaging
In 2020, together with our partners, we 
developed and launched the new plastic-
free ‘Grip & Go’ pack for can multi-packs 
using the KeelClipTM technology, which 
requires 30% less carton than other 
solutions in the market and uses cardboard 
from sustainably managed forests. ‘Grip & 
Go’ packs were introduced in Ireland, 
Northern Ireland, and Austria with positive 
feedback from both consumers and 
customers. Italy, Switzerland, Poland, 
Romania, and Greece will follow in 2021 and 
all EU countries will have ‘Grip & Go’ packs by 
early 2022. The initiative will save more than 
3,000 metric tonnes of CO2 and 2,000 
metric tonnes of plastic each year.

UN Sustainable 
Development Goals
Our community initiatives 
contribute to the Sustainable 
Development Goals (SDGs). 
Our initiatives to empower 
youth and women contribute to 
the goals for quality education, 
decent work and economic 
growth, sustainable cities and 
communities, and partnerships. 
Our initiatives regarding water 
stewardship, CO2 emissions 
reduction and waste reduction 
aid global progress towards the 
SDGs for clean water and 
sanitation, and climate action. 
Our initiatives in communities 
help advance the global 
objectives of good health and 
wellbeing, and sustainable cities 
and communities.

1.  •   bPET is PET made from biological or renewable 

resources (e.g. plant-based PET).

•  Our current approach favours the use of rPET over 
bPET. However, we remain open to the use of PET 
from renewable sources in the future.

SR

CG

FS

SSR

SI

46

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

47

Earn our licence to operate continued

Leadership positions 
in ESG benchmarks
We were again rated Europe’s most 
sustainable beverage company in the 2020 
Dow Jones Sustainability Index. In addition 
we also received an ‘A’ score in the CDP 
ratings for climate change and water. 
In 2020, we also retained our leadership 
positions and scores in various other ESG 
benchmarks, for example MSCI ESG, 
FTSE4Good, ISS ESG and Vigeo Eiris.

Water use ratio in water priority plants
(litre/litre of produced beverage)

-20%
2025 vs. 2017

7
9
1

.

3
9
1

.

2
8
1

.

2
8
1

.

2.5

2.0

1.5

1.0

0.5

0.0

2017

2018

2019

2020

7
5
1

.

2025
goal

Our commitments 

and action plans:

•  Recover 75% of our primary 

packaging for recycling by 2025 and 

100% by 2030

rPET

•  Make 100% of our packaging fully 

recyclable by 2025

In 2020, 9% of the PET that we purchased 

was recycled (rPET). This is lower than the 

• 

Increase the percentage of recycled 

12% reported for 2019, which was a 

Sustainable packaging

As part of The Coca-Cola System’s World 

Without Waste initiative, in 2020 we continued 

to work with our suppliers to design more 

sustainable packaging and act to ensure that 

our packaging does not end up as waste.

PET in our bottles from the current 

level of 10% to 35% by 2025 and to 

50% by 2030. In our EU countries, 

we plan to reach 50% rPET by 2025

•  Eliminate unnecessary packaging 

by light-weighting primary 

packaging and removing shrink film 

from multi-packs

•  Expand reusable packaging in 

‘refillable’and in ‘dispensed’ formats 

from their current levels of 12% and 

4% respectively

• 

Innovate to deliver new sustainable 

packaging solutions through 

partnerships and R&D

Packaging collection

A total of 44% of the bottles and cans that 

we placed on the market during the year 

were either refilled or collected for recycling. 

To collect 100% of our packaging by 2030, 

significant change in national collection 

system infrastructure is required in most 

of our territories. To that end, we support 

well-designed, industry-led collection 

schemes. In 2020, we funded or contributed 

to 10 new modelling studies to help design 

the most efficient, high-performing 

collection systems.

Deposit Return Schemes (DRS) are an 

appropriate, workable solution – especially 

in the European Union, where 90% separate 

collection of PET bottles by 2029 is 

mandated by the Single Use Plastics 

Directive. A mandatory DRS typically takes 

two to three years to design and implement 

and a further three years before it reaches 

the high rates of collection that we see with 

existing schemes in countries such as 

Estonia or Lithuania.

Given the fact that many countries in our 

territories are beginning or considering a 

transition towards DRS, we expect to see 

future increases in our collection rates 

following the implementation timeline for 

these new schemes, with most significant 

changes anticipated in EU countries from 

2022 to 2025.

In 2021, we will continue to advocate for 

collection infrastructure improvements 

through modelling work and ongoing support 

of recovery organisations in all our countries.

combined figure for both rPET and bio PET 

(bPET). The decrease in 2020 was driven 

by several factors, which included:

•  A move away from the use of bPET1

•  Changes in pack mix, channel mix and 

volumes linked to COVID-related changes 

in purchasing habits, especially for 

packaged water.

In 2021, we expect to significantly accelerate 

our overall rPET usage, as we introduce new 

100% rPET packs in several markets for 

water brands and key Coca-Cola packs. 

This acceleration will be supported by the 

introduction of some innovative new 

technology. The SIPA/EREMA ‘hot washed 

flake to pre-form’ technology will allow us to 

manufacture 100% rPET pre-forms directly 

from hot washed PET flakes. Hot washed 

flakes, which are produced from washed and 

shredded post-consumer PET bottles, are 

widely available at a more affordable price 

than food-grade rPET pellets, thus having 

the potential to support easier access to 

recycled materials with a significantly lower 

price premium versus virgin PET. The 

technology will also help us to reduce energy 

consumption for 100% rPET pre-forms by 

30% – a real win-win. Our first SIPA/EREMA 

system will be installed in our Krakow plant in 

Poland in 2021 and we expect to expand this 

technology to more countries in the future.

Secondary packaging

In 2020, together with our partners, we 

developed and launched the new plastic-

free ‘Grip & Go’ pack for can multi-packs 

using the KeelClipTM technology, which 

requires 30% less carton than other 

solutions in the market and uses cardboard 

from sustainably managed forests. ‘Grip & 

Go’ packs were introduced in Ireland, 

Northern Ireland, and Austria with positive 

feedback from both consumers and 

customers. Italy, Switzerland, Poland, 

Romania, and Greece will follow in 2021 and 

all EU countries will have ‘Grip & Go’ packs by 

early 2022. The initiative will save more than 

3,000 metric tonnes of CO2 and 2,000 

metric tonnes of plastic each year.

UN Sustainable 

Development Goals

Our community initiatives 

contribute to the Sustainable 

Development Goals (SDGs). 

Our initiatives to empower 

youth and women contribute to 

the goals for quality education, 

decent work and economic 

growth, sustainable cities and 

communities, and partnerships. 

Our initiatives regarding water 

stewardship, CO2 emissions 

reduction and waste reduction 

aid global progress towards the 

SDGs for clean water and 

sanitation, and climate action. 

Our initiatives in communities 

help advance the global 

objectives of good health and 

wellbeing, and sustainable cities 

and communities.

1.  •   bPET is PET made from biological or renewable 

resources (e.g. plant-based PET).

•  Our current approach favours the use of rPET over 

bPET. However, we remain open to the use of PET 

from renewable sources in the future.

In 2021, we will also look at developing the 
next generation of multi-pack solutions for 
cans with ‘ECO-KeelClipTM’. This evolved 
format will further reduce carton usage, 
delivering an additional reduction in the 
carbon impact of can multi-packs.

Securing water availability
Coca-Cola HBC is supportive of 
The Coca-Cola Company’s 2030 Water 
Framework. The objectives include reducing 
shared water challenges, improving 
watershed health and sustainable supply 
chains as well as enhancing community water 
resilience with a focus on women and girls.

As a result of the new framework, we have 
reclassified our water priority plants 
(production facilities in water stress areas, or 
in areas which lack access to drinking water). 
Based on this classification, 19 of our 541 
bottling plants are water priority plants. 
These plants are in Bulgaria, Greece, Italy, 
Russia, Nigeria, Armenia and Cyprus. In line 
with our Mission 2025 and to act where it 
matters most, we are committed to improve 
water efficiency in these areas by 20% 
in 2025 versus the baseline of 2017 and to 
help to secure water availability for the 
communities and environment.

We have reduced our water use rate, which 
is the volume of water used per litre of 
beverage produced, in our water priority 
plants by 7.5% compared with the 2017 
baseline. The improvement of the water use 
rate of all our plants has saved 256 million 
litres versus 2019. We achieved these 
reductions by optimising cooling towers, 
boilers and cleaning processes as well as 
through reuse of backwash water and 
package rinse water.

In 2020, we have also completed the 
certification of all of our bottling plants 
against the standards of the Alliance for 
Water Stewardship or the European Water 
Stewardship, with the exception of recent 
acquisitions (Lurisia and Natura plants), 
where certification is still ongoing. 
The certifications confirm that we meet 
the global benchmark for responsible water 
stewardship, with 31 bottling plants achieving 
a Gold or Platinum Standard certification. 

To secure water availability for local 
communities in Nigeria, we trained a total 
of 217 participants from five state municipal 
water suppliers. This training was done 
in partnership with the Research Triangle 
Institute (RTI International) and US Agency 
for International Development with the aim 
of developing technical and managerial 
capabilities, supporting the municipal supplier 
to secure water availability in the communities.

Locations with water priority2 plants

Nigeria

Moscow 
region

Italy

Bulgaria

Greece

Armenia

Cyprus

Water priority locations

1.  This number only includes beverage producing plants. 
2.  Water priority locations are defined based on our 

comprehensive risk assessment (i.e. access to WASH, 
water stress and other local risks).

48

COCA-COLA HBC

Key performance indicators

Tracking our 
progress

We measure our performance against our strategic objectives using specific KPIs. 
These KPIs allow us, and our stakeholders, to track our progress in delivering on our targets.

These are also the financial and operational milestones which we focus on in implementing 
our Growth Story 2025 strategy.

1

GROWTH PILLAR

LEVERAGE OUR 
UNIQUE 24/7 
PORTFOLIO

How we measure our progress
Volume is measured in unit cases, where one 
unit case represents 5.678 litres. For Bambi 
volume, one unit case corresponds to 1 kilogram. 
We grow volume as we expand per-capita 
consumption of our products.

What happened in the year
2020 volume declines were contained at 5.7%, 
or 4.6% like-for-like, after a notable improvement 
in the second half with good recovery in Q3 
and resilience in Q4. 

Link to remuneration
Although revenue will continue to be a measure 
for MIP awards (and thus volume too as a key 
component of revenue), for 2020 it was not. 
The only two KPIs for MIP awards in 2020 were 
Comparable EBIT and free cash flow.

Read more on page 124.

How we measure our progress
We measure revenues on a currency-neutral 
basis to allow better focus on the underlying 
performance of the business. We grow FX-neutral 
revenue per case through pricing as well as driving 
positive category and package mix.

What happened in the year
Currency-neutral revenue per case declined by 
4.1%, seeing a stabilisation of trends in the second 
half with the benefit of improved trends in package 
mix. Currency-neutral revenue declined by 9.6%, 
or by 8.5% on a like-for-like basis. 

Link to remuneration
Although revenue will continue to be a measure 
for MIP awards, for 2020 it was not. The only two 
KPIs for MIP awards in 2020 were Comparable 
EBIT and free cash flow.

Read more on page 124.

2

GROWTH PILLAR

WIN IN THE 
MARKETPLACE

Volume growth (%)

6

4

2

0

-2

-4

-6

4.2

3.3

2.2

2017

2018

2019

Like-for-like
2.6

2020

Like-for-like
-4.6

-5.7

Currency‑neutral revenue 
per case growth (%)

Currency‑neutral revenue growth (%)

6

4

2

0

-2

-4

-6

3.6

1.7

1.0

Like-for-like
1.1

2020

2017

2018

2019

-4.1

Like-for-like
-4.1

8

6

4

2

0

-2

-4

-6

-8

-10

5.9

6.0

4.4

2017

2018

2019

Like-for-like
3.7

2020

Like-for-like
-8.5

-9.6

Performance, unless stated otherwise, is negatively impacted by the change in classification of our Russian juice business (Multon), from a joint operation to a joint venture, following 
its re-organisation, and positively impacted by the inclusion of H1 2020 performance of Bambi, the acquisition of which was cycled in H2 2020. In addition, profitability is positively 
impacted by the Group’s election to classify share of results of integral equity method investments within operating profit. Like-for-like performance adjusts for all three impacts. 
For a table of performance measures excluding these impacts, please refer to the ‘Supplementary information’ section. 

48

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

49

3

GROWTH PILLAR

FUEL GROWTH THROUGH 
COMPETITIVENESS & INVESTMENT

SR

CG

FS

SSR

SI

30

28

26

24

How we measure our progress
We measure this by Comparable OpEx as a 
percentage of NSR and by Comparable EBIT 
margin. We generate positive operational leverage 
as we grow revenues on our efficient cost base.

What happened in the year
Comparable OpEx as a percentage of NSR 
increased by 40bps, closing the year at 27.3%. 
Comparable EBIT margins declined 20bps 
on a like-for-like basis, a strong performance 
considering the de-leverage from revenue decline. 

Link to remuneration
Comparable EBIT is a measure for MIP awards.

Read more on page 124.

How we measure our progress
We measure CapEx as a percentage of NSR, 
and ROIC, to ensure prudent capital allocation 
and efficient working capital management. 
Disciplined investment supports our growth.

What happened in the year
CapEx as a percentage of NSR expanded to 7.6%, 
while CapEx declined by 3.9% year on year. 
We reprioritised investments to focus on what 
mattered most in a year impacted by COVID-19. 
ROIC declined to 11.1% due to lower operating 
profit and a higher level of net debt.

Link to remuneration
ROIC is a measure for PSP awards.

Read more on page 125.

Comparable OpEx as percentage of NSR (%)

Comparable EBIT margin (%)

12

27.9

27.7

27.3

26.9

10

9.5

10.8

11.0

10.2

Like-for-like
10.6

8

6

2017

2018

2019

2020

22

2017

2018

2019

2020

CapEx as percentage of NSR (%)

ROIC (%)

8

7

6

5

4

7.6

6.9

6.4

5.8

14.2

13.7

12.4

11.1

16

14

12

10

2017

2018

2019

2020

8

2017

2018

2019

2020

4

GROWTH PILLAR

CULTIVATE THE 
POTENTIAL OF 
OUR PEOPLE

5

GROWTH PILLAR

EARN OUR 
LICENCE TO 
OPERATE

How we measure our progress
We conduct an engagement survey with an 
independent third party and measure our results 
against the norm for companies which perform 
highly on this metric.

What happened in the year
Our employee engagement is above 
the high-performing norm.

Link to remuneration
Maintaining our high engagement score was 
previously a part of the CEO’s individual performance 
metrics. However, as a result of COVID-19 
individual performance metrics were not possible 
for our employees including the CEO and as such, 
maintaining our high engagement score did not 
form part of the CEO’s remuneration in 2020.

Read more on page 124.

100

85

88

How we measure our progress
Progress on Mission 2025.

80

60

40

20

0

Global Top
Decile norm

Employee
engagement

What happened in the year
Please see our performance on the following page.

Link to remuneration 
As a result of COVID-19 individual performance 
metrics were not possible for our employees 
including the CEO. As such, maintaining our 
leadership of the beverage industry in the DJSI 
did not form part of the CEO’s remuneration 
in 2020. We are introducing a sustainability KBI 
in the PSP from 2021 onwards.

Read more on page 124.

We measure our performance against our strategic objectives using specific KPIs. 

These KPIs allow us, and our stakeholders, to track our progress in delivering on our targets.

These are also the financial and operational milestones which we focus on in implementing 

our Growth Story 2025 strategy.

Key performance indicators

Tracking our 

progress

1

GROWTH PILLAR

LEVERAGE OUR 

UNIQUE 24/7 

PORTFOLIO

How we measure our progress

Volume is measured in unit cases, where one 

unit case represents 5.678 litres. For Bambi 

volume, one unit case corresponds to 1 kilogram. 

We grow volume as we expand per-capita 

consumption of our products.

What happened in the year

2020 volume declines were contained at 5.7%, 

or 4.6% like-for-like, after a notable improvement 

in the second half with good recovery in Q3 

and resilience in Q4. 

Link to remuneration

Although revenue will continue to be a measure 

for MIP awards (and thus volume too as a key 

component of revenue), for 2020 it was not. 

The only two KPIs for MIP awards in 2020 were 

Comparable EBIT and free cash flow.

Read more on page 124.

How we measure our progress

We measure revenues on a currency-neutral 

basis to allow better focus on the underlying 

performance of the business. We grow FX-neutral 

revenue per case through pricing as well as driving 

positive category and package mix.

What happened in the year

Currency-neutral revenue per case declined by 

4.1%, seeing a stabilisation of trends in the second 

half with the benefit of improved trends in package 

mix. Currency-neutral revenue declined by 9.6%, 

or by 8.5% on a like-for-like basis. 

Link to remuneration

Although revenue will continue to be a measure 

for MIP awards, for 2020 it was not. The only two 

KPIs for MIP awards in 2020 were Comparable 

EBIT and free cash flow.

Read more on page 124.

6

4

2

0

-2

-4

-6

6

4

2

0

-2

-4

-6

2

GROWTH PILLAR

WIN IN THE 

MARKETPLACE

Volume growth (%)

4.2

3.3

2.2

2017

2018

2019

Like-for-like

2.6

2020

Like-for-like

-4.6

-5.7

Currency‑neutral revenue 

per case growth (%)

Currency‑neutral revenue growth (%)

3.6

1.7

1.0

Like-for-like

1.1

2020

2017

2018

2019

-4.1

Like-for-like

-4.1

8

6

4

2

0

-2

-4

-6

-8

-10

5.9

6.0

4.4

2017

2018

2019

Like-for-like

3.7

2020

Like-for-like

-8.5

-9.6

Performance, unless stated otherwise, is negatively impacted by the change in classification of our Russian juice business (Multon), from a joint operation to a joint venture, following 

its re-organisation, and positively impacted by the inclusion of H1 2020 performance of Bambi, the acquisition of which was cycled in H2 2020. In addition, profitability is positively 

impacted by the Group’s election to classify share of results of integral equity method investments within operating profit. Like-for-like performance adjusts for all three impacts. 

For a table of performance measures excluding these impacts, please refer to the ‘Supplementary information’ section. 

50

COCA-COLA HBC

Sustainability performance

Sustainability 
areas

Climate and 
renewable 
energy

Material issues

•  Climate change
•  Economic impact

Water 
reduction and 
stewardship

•  Water stewardship
•  Economic impact

UN’s Sustainable Development Goals  
(SDGs) and their targets

7.2 
7.3

12.2

6.1 
6.4 
6.5 
6.6
12.1 
12.2 
12.4

9.4

11.6

13.1

9.4

11.6

15.1

17.17

World Without 
Waste

•  Packaging and waste 

management
•  Economic impact

8.4

9.4

11.6

12.1 
12.2 
12.5

8.3 
8.8

13.1

3.4

3.4 
3.6

8.5 
8.6 
8.8

12.2 
12.4

14.1

17.17

9.4

12.8

4.3 
4.4

10.2 
10.4

16.7

12.1 
12.2 
12.4 
12.6 
12.7

5.5

11.6

17.16 
17.17

Ingredient 
sourcing

Nutrition

Our people 
and 
communities

•  Product quality
•  Human rights, diversity 

and inclusion
•  Economic impact
•  Sustainable sourcing

•  Product quality
•  Nutrition
•  Responsible marketing

•  Human rights, diversity 

and inclusion

•  Employee wellbeing 
and engagement
•  Corporate citizenship
•  Packaging and waste 

management
•  Economic impact

5

EARN OUR LICENCE 
TO OPERATE

Mission 2025 –  
our sustainability 
commitments
Sustainability is integrated across 
every aspect of our business. 
It is fundamental to our business 
strategy, which aims to create 
and share value with all of 
our stakeholders.

Our Mission 2025 approach 
is based on our stakeholder 
materiality matrix and is fully aligned 
with the United Nations Sustainable 
Development Goals (SDGs) and 
their targets. Our six key focus 
areas reflect our value chain: 
reducing emissions; water use 
and stewardship; packaging 
(World Without Waste); ingredient 
sourcing; nutrition; and our people 
and communities.

We are on track to meet our 
Mission 2025 commitments. 
The table provides data on the 
progress of each of the six 
sustainability pillars.

Note: The 17 Sustainable Development 
Goals (SDGs) are an urgent call for action 
by all countries – developed and developing 
– in a global partnership. Each of the 17 goals 
has very specific targets, referenced by the 
numbers shown above. You can read more 
about the SDGs and these targets here: 
https://sustainabledevelopment.un.org/sdgs.

2025 Commitments1

30% reduce carbon ratio 

in direct operations 

2020 

Performance

Status

24%

50% increase in energy-efficient 

refrigerators to half of our coolers 

36%

in the market

50% of our total energy from renewable  

44%

and clean2 sources

100% total electricity used in the EU 

and Switzerland from renewable 

97%

and clean2 sources

20% water reduction in plants 

located in water-risk areas 

(water priority locations)

7%

100% help secure water availability for 

all our communities in water-risk 

21%

areas (water priority locations)

75% help collect the equivalent of 75% 

of our primary packaging

44%

35% of total PET used from 

recycled PET and/or PET from 

9%

renewable material

100% of consumer packaging to 

be recyclable3

99.9%

100% of our key agricultural ingredients 

sourced in line with sustainable 

82%

agricultural principles 

25% reduce calories per 100ml 

of sparkling soft drinks 

(all CCH countries)4

11%

10% community participants in 

first-time managers’ development 

13%

programmes

20

engage in 20 zero waste 

partnerships (city and/or coast)

10% of employees take part 

in volunteering initiatives

75

6%

ZER0 target zero fatalities among 

our workforce

ZER0

50% reduced (lost time) accident rate 

43%

per 100 FTE

50% of managers are women

38%

In 2020, we aligned the 

number of locations with 

The Coca-Cola Company and 

the total number was increased 

from 16 to 19. 

See the text above.

Four projects out of 

19 locations.

COVID-19 pandemic impact on: 

pack mix (less RGB more PET), 

and collection/sorting.

Move away from the use of 

bPET, COVID-19 pandemic-

related changes in pack mix, 

channel mix, and lower volumes 

of packaged water. 

COVID-19 pandemic required 

to take alternative supply for 

sugar that was not certified.

Driven by the increase in sales 

of Coca-Cola Regular and 

introduction of Fanta PET 500ml 

in Nigeria.

We overachieved our 

2025 target.

Due to the COVID-19 

pandemic, no mass volunteering 

events were possible.

30% reduction vs. 2019.

The main causes for the 

accidents were road traffic 

accidents, manual handling 

and contact with machinery.

Turnover in the target 

population fell, while hiring 

decreased by over 50% over 

the same period.

1 MLN train one million young people 

through #YouthEmpowered

338,413

Cumulative number 2017-2020, 

2020-only number is 134,548.

50

COCA-COLA HBC

Sustainability performance

5

EARN OUR LICENCE 

TO OPERATE

Mission 2025 –  

our sustainability 

commitments

Sustainability is integrated across 

every aspect of our business. 

It is fundamental to our business 

strategy, which aims to create 

and share value with all of 

our stakeholders.

Our Mission 2025 approach 

is based on our stakeholder 

materiality matrix and is fully aligned 

with the United Nations Sustainable 

Development Goals (SDGs) and 

their targets. Our six key focus 

areas reflect our value chain: 

reducing emissions; water use 

and stewardship; packaging 

(World Without Waste); ingredient 

sourcing; nutrition; and our people 

and communities.

We are on track to meet our 

Mission 2025 commitments. 

The table provides data on the 

progress of each of the six 

sustainability pillars.

Note: The 17 Sustainable Development 

Goals (SDGs) are an urgent call for action 

by all countries – developed and developing 

– in a global partnership. Each of the 17 goals 

has very specific targets, referenced by the 

numbers shown above. You can read more 

about the SDGs and these targets here: 

https://sustainabledevelopment.un.org/sdgs.

Sustainability 

Sustainability 

areas

areas

Climate and 

Climate and 

renewable 

renewable 

energy

energy

Material issues

Material issues

•  Climate change

•  Climate change

•  Economic impact

•  Economic impact

UN’s Sustainable Development Goals  

UN’s Sustainable Development Goals  

(SDGs) and their targets

(SDGs) and their targets

9.4

9.4

11.6

11.6

7.2 

7.2 

7.3

7.3

12.2

12.2

6.1 

6.1 

6.4 

6.4 

6.5 

6.5 

6.6

6.6

12.1 

12.1 

12.2 

12.2 

12.4

12.4

12.1 

12.1 

12.2 

12.2 

12.5

12.5

8.3 

8.3 

8.8

8.8

13.1

13.1

3.4

3.4

3.4 

3.4 

3.6

3.6

8.5 

8.5 

8.6 

8.6 

8.8

8.8

12.2 

12.2 

12.4

12.4

13.1

13.1

9.4

9.4

12.8

12.8

4.3 

4.3 

4.4

4.4

10.2 

10.2 

10.4

10.4

16.7

16.7

12.1 

12.1 

12.2 

12.2 

12.4 

12.4 

12.6 

12.6 

12.7

12.7

5.5

5.5

11.6

11.6

17.16 

17.16 

17.17

17.17

World Without 

World Without 

•  Packaging and waste 

•  Packaging and waste 

8.4

8.4

9.4

9.4

11.6

11.6

Waste

Waste

management

management

•  Economic impact

•  Economic impact

14.1

14.1

17.17

17.17

Ingredient 

Ingredient 

sourcing

sourcing

Nutrition

Nutrition

and 

and 

communities

communities

•  Product quality

•  Product quality

•  Human rights, diversity 

•  Human rights, diversity 

and inclusion

and inclusion

•  Economic impact

•  Economic impact

•  Sustainable sourcing

•  Sustainable sourcing

•  Product quality

•  Product quality

•  Nutrition

•  Nutrition

•  Responsible marketing

•  Responsible marketing

and inclusion

and inclusion

•  Employee wellbeing 

•  Employee wellbeing 

and engagement

and engagement

•  Corporate citizenship

•  Corporate citizenship

•  Packaging and waste 

•  Packaging and waste 

management

management

•  Economic impact

•  Economic impact

Our people 

Our people 

•  Human rights, diversity 

•  Human rights, diversity 

2025 Commitments1
2025 Commitments1

30% reduce carbon ratio 
30% reduce carbon ratio 
in direct operations 
in direct operations 

2020 
2020 
Performance
Performance
24%
24%

Status
Status

INTEGRATED ANNUAL REPORT 2020

51

SR

CG

FS

SSR

SI

Water 

Water 

reduction and 

reduction and 

stewardship

stewardship

•  Water stewardship

•  Water stewardship

•  Economic impact

•  Economic impact

9.4

9.4

11.6

11.6

15.1

15.1

17.17

17.17

20% water reduction in plants 
20% water reduction in plants 
located in water-risk areas 
located in water-risk areas 
(water priority locations)
(water priority locations)

50% increase in energy-efficient 
50% increase in energy-efficient 

refrigerators to half of our coolers 
refrigerators to half of our coolers 
in the market
in the market

50% of our total energy from renewable  
50% of our total energy from renewable  

and clean2 sources
and clean2 sources
100% total electricity used in the EU 
100% total electricity used in the EU 

and Switzerland from renewable 
and Switzerland from renewable 
and clean2 sources
and clean2 sources

36%
36%

44%
44%

97%
97%

7%
7%

100% help secure water availability for 
100% help secure water availability for 
all our communities in water-risk 
all our communities in water-risk 
areas (water priority locations)
areas (water priority locations)

21%
21%

75% help collect the equivalent of 75% 
75% help collect the equivalent of 75% 
of our primary packaging
of our primary packaging

44%
44%

35% of total PET used from 
35% of total PET used from 

recycled PET and/or PET from 
recycled PET and/or PET from 
renewable material
renewable material

9%
9%

100% of consumer packaging to 
100% of consumer packaging to 
be recyclable3
be recyclable3

100% of our key agricultural ingredients 
100% of our key agricultural ingredients 

sourced in line with sustainable 
sourced in line with sustainable 
agricultural principles 
agricultural principles 

99.9%
99.9%

82%
82%

25% reduce calories per 100ml 
25% reduce calories per 100ml 

of sparkling soft drinks 
of sparkling soft drinks 
(all CCH countries)4
(all CCH countries)4

10% community participants in 
10% community participants in 

first-time managers’ development 
first-time managers’ development 
programmes
programmes

11%
11%

13%
13%

In 2020, we aligned the 
In 2020, we aligned the 
number of locations with 
number of locations with 
The Coca-Cola Company and 
The Coca-Cola Company and 
the total number was increased 
the total number was increased 
from 16 to 19. 
from 16 to 19. 

See the text above.
See the text above.

Four projects out of 
Four projects out of 
19 locations.
19 locations.

COVID-19 pandemic impact on: 
COVID-19 pandemic impact on: 
pack mix (less RGB more PET), 
pack mix (less RGB more PET), 
and collection/sorting.
and collection/sorting.

Move away from the use of 
Move away from the use of 
bPET, COVID-19 pandemic-
bPET, COVID-19 pandemic-
related changes in pack mix, 
related changes in pack mix, 
channel mix, and lower volumes 
channel mix, and lower volumes 
of packaged water. 
of packaged water. 

COVID-19 pandemic required 
COVID-19 pandemic required 
to take alternative supply for 
to take alternative supply for 
sugar that was not certified.
sugar that was not certified.

Driven by the increase in sales 
Driven by the increase in sales 
of Coca-Cola Regular and 
of Coca-Cola Regular and 
introduction of Fanta PET 500ml 
introduction of Fanta PET 500ml 
in Nigeria.
in Nigeria.

We overachieved our 
We overachieved our 
2025 target.
2025 target.

1 MLN train one million young people 
1 MLN train one million young people 
through #YouthEmpowered
through #YouthEmpowered

338,413
338,413

Cumulative number 2017-2020, 
Cumulative number 2017-2020, 
2020-only number is 134,548.
2020-only number is 134,548.

20
20

engage in 20 zero waste 
engage in 20 zero waste 
partnerships (city and/or coast)
partnerships (city and/or coast)

10% of employees take part 
10% of employees take part 
in volunteering initiatives
in volunteering initiatives

ZER0 target zero fatalities among 
ZER0 target zero fatalities among 
our workforce
our workforce

50% reduced (lost time) accident rate 
50% reduced (lost time) accident rate 

per 100 FTE
per 100 FTE

75
75

6%
6%

ZER0
ZER0

43%
43%

50% of managers are women
50% of managers are women

38%
38%

Due to the COVID-19 
Due to the COVID-19 
pandemic, no mass volunteering 
pandemic, no mass volunteering 
events were possible.
events were possible.

30% reduction vs. 2019.
30% reduction vs. 2019.
The main causes for the 
The main causes for the 
accidents were road traffic 
accidents were road traffic 
accidents, manual handling 
accidents, manual handling 
and contact with machinery.
and contact with machinery.

Turnover in the target 
Turnover in the target 
population fell, while hiring 
population fell, while hiring 
decreased by over 50% over 
decreased by over 50% over 
the same period.
the same period.

Key for performance status
Each of the Mission 2025 commitments 
is broken down into a series of annual 
targets that need to be met in order 
to be fully on track with our 2025 goal. 
The colour coding below reflects the 
current status in relation to the desired 
position at this point in time on the 
trajectory towards 2025, i.e.

We are fully ahead or on track 
to meeting the target
We are not fully on track, but 
we do not believe there is risk 
to meeting the target
We are not on track, and without 
corrective action there is risk 
that we will miss the target

1.  Baseline 2017.
2.  Clean source means CHP using natural gas.
3.  Technical recyclability by design.
4.  Baseline 2015.
5.  Supported by The Coca-Cola Foundation.

52

COCA-COLA HBC

Managing risk and materiality

Material issues

At Coca-Cola HBC we are assessing our 
material issues annually to fully understand 
how to manage the risks and opportunities 
they present and address the challenges 
we are facing. We ensure that we prioritise 
issues that have the greatest impact on the 
economy, society and the environment. 

This process also informs our disclosure, 
including the content of this report. 
Our Integrated Annual Report is aligned 
with the principles and elements of the 
International Integrated Reporting Council’s 
(IIRC) framework and prepared in accordance 
with the Global Reporting Initiative standards, 
amongst others. Periodically, we adjust 
our approach as standards and best 
practice evolve.

For instance, to improve the transparency 
of our disclosure for investors and other 
stakeholders, we have added content this 
year based on the recommendations from 
the Sustainability Accounting Standards 
Board (SASB) for non-alcoholic beverage 
companies. Enhanced reporting against 
the recommendations from the Task Force 
on Climate-related Financial Disclosures 
(TCFD) has also contributed to our approach 
to this report. For the complete list of 
frameworks and standards used to prepare 
our reporting, please see page 240.

2020 Materiality matrix

In line with the Global Reporting Initiative, 
our material issues encompass those 
issues which have significant economic, 
environmental and social impacts or 
substantively influence the assessments 
and decisions of stakeholders.

Health and safety concerns increased 
significantly, pushing up the prioritisation 
of employee wellbeing and engagement. 
Packaging and waste was again assessed 
as the number one topic, for the third year 
in a row, followed by climate change.

In late 2020, we conducted our annual 
materiality survey amongst almost 900 
internal and external stakeholders. For the 
first time, this survey was conducted together 
with The Coca-Cola Company. The outcome 
of the materiality survey is a ranking of 
material issues. By assessing the importance 
of these issues to our stakeholders and their 
decisions, combined with an assessment of 
the impact on society and the environment, 
we derive the relative materiality of each 
issue and prioritise them accordingly. 
The Social Responsibility Committee of the 
Board subsequently endorses the prioritised 
list of issues resulting in the materiality 
matrix below. 

The COVID-19 pandemic impacted how the 
Company and our stakeholders assessed 
and prioritised material issues. The resulting 
economic disruption increased the 
importance of our economic impact and 
sustainable sourcing.

The Operating Committee (executive 
leadership of the Company) has responsibility 
for integrating our sustainability priorities 
into our business strategy and activities. 
Management of the potential risks, 
opportunities and impacts of our material 
issues takes place across the Company 
and is disclosed throughout this report. 
Additional information about our material 
issues is included in our GRI Content Index.

We support the UN sustainability agenda 
and align our efforts with the UN Sustainable 
Development Goals (SDGs). In 2018, when 
we published our Mission 2025 sustainability 
commitments, we linked all our material 
issues and 2025 targets with the UN SDGs 
and their underlying targets. You can find 
more about how our material issues and 
sustainability commitments link to the SDGs 
on pages 50-51 of this report and on 
our website.

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Corporate governance

Packaging & waste management

Economic impact

Climate change

Product quality

Employee wellbeing 
& engagement

Sustainable sourcing

Corporate citizenship

Human rights, diversity & inclusion

Responsible 
marketing

Nutrition

Water stewardship

Moderate

High

Very high

Economic dimension

Environmental dimension

Social dimension

Impact of the issue on environment and society

 
 
 
52

COCA-COLA HBC

Managing risk and materiality

Material issues

At Coca-Cola HBC we are assessing our 

In line with the Global Reporting Initiative, 

Health and safety concerns increased 

material issues annually to fully understand 

our material issues encompass those 

significantly, pushing up the prioritisation 

how to manage the risks and opportunities 

issues which have significant economic, 

of employee wellbeing and engagement. 

they present and address the challenges 

environmental and social impacts or 

Packaging and waste was again assessed 

we are facing. We ensure that we prioritise 

substantively influence the assessments 

as the number one topic, for the third year 

issues that have the greatest impact on the 

and decisions of stakeholders.

in a row, followed by climate change.

economy, society and the environment. 

In late 2020, we conducted our annual 

The Operating Committee (executive 

This process also informs our disclosure, 

materiality survey amongst almost 900 

leadership of the Company) has responsibility 

including the content of this report. 

internal and external stakeholders. For the 

for integrating our sustainability priorities 

Our Integrated Annual Report is aligned 

first time, this survey was conducted together 

into our business strategy and activities. 

with the principles and elements of the 

with The Coca-Cola Company. The outcome 

Management of the potential risks, 

International Integrated Reporting Council’s 

of the materiality survey is a ranking of 

opportunities and impacts of our material 

(IIRC) framework and prepared in accordance 

material issues. By assessing the importance 

issues takes place across the Company 

with the Global Reporting Initiative standards, 

of these issues to our stakeholders and their 

and is disclosed throughout this report. 

amongst others. Periodically, we adjust 

decisions, combined with an assessment of 

Additional information about our material 

our approach as standards and best 

the impact on society and the environment, 

issues is included in our GRI Content Index.

practice evolve.

For instance, to improve the transparency 

of our disclosure for investors and other 

stakeholders, we have added content this 

year based on the recommendations from 

the Sustainability Accounting Standards 

we derive the relative materiality of each 

issue and prioritise them accordingly. 

The Social Responsibility Committee of the 

Board subsequently endorses the prioritised 

list of issues resulting in the materiality 

matrix below. 

We support the UN sustainability agenda 

and align our efforts with the UN Sustainable 

Development Goals (SDGs). In 2018, when 

we published our Mission 2025 sustainability 

commitments, we linked all our material 

issues and 2025 targets with the UN SDGs 

Board (SASB) for non-alcoholic beverage 

The COVID-19 pandemic impacted how the 

and their underlying targets. You can find 

companies. Enhanced reporting against 

Company and our stakeholders assessed 

more about how our material issues and 

the recommendations from the Task Force 

and prioritised material issues. The resulting 

sustainability commitments link to the SDGs 

on Climate-related Financial Disclosures 

economic disruption increased the 

on pages 50-51 of this report and on 

(TCFD) has also contributed to our approach 

importance of our economic impact and 

our website.

to this report. For the complete list of 

sustainable sourcing.

frameworks and standards used to prepare 

our reporting, please see page 240.

2020 Materiality matrix

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Corporate governance

Packaging & waste management

Economic impact

Climate change

Product quality

Employee wellbeing 

& engagement

Sustainable sourcing

Corporate citizenship

Human rights, diversity & inclusion

Responsible 

marketing

Nutrition

Water stewardship

Moderate

High

Very high

Economic dimension

Environmental dimension

Social dimension

Impact of the issue on environment and society

INTEGRATED ANNUAL REPORT 2020

53

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SSR

SI

•  work with grassroots communities; and
•  engage with younger generations 

(employees and beyond) and leverage 
their energy and passion.

These outcomes and recommendations 
were subsequently discussed with the Social 
Responsibility Committee of the Board. 
They form the basis for detailed follow-up 
action, which will be shared with stakeholders 
in the first half of 2021. 

Throughout 2020, we worked to implement 
recommendations from our 2019 
stakeholder forum, which focused on water 
stewardship. We also engaged with our 
stakeholders, explaining the actions we are 
taking, in a webinar held during the year. 

Actions highlighted include the adoption 
of the new 2030 Water Strategy Framework 
of The Coca-Cola Company and the related 
impact on Coca-Cola HBC. In addition, we 
shared updates about our implementation 
of key stakeholder proposals received during 
the 2019 forum. Key implementation activities 
reported are shown in the graphic below. 

Mindset shift

•  Take a ‘brave & bold’ stand

•  Use power of brands, start 

campaigns through corporate and 
brand communications

•  Position awareness messages 

on primary packaging

•  Use powerful partnerships across 
markets to raise awareness and 
amplify achievements such as 
water use reduction, AWS 
certifications, etc.

Recommendations from stakeholder forums 
inform our plans

As a result of travel restrictions caused by 
the COVID-19 pandemic, our annual 
stakeholder forum was held online in 2020. 
Approximately 100 stakeholders from 20 
countries participated, brought together to 
discuss the forum theme of ‘Climate Action 
in the New Normal’. Participants included our 
customers, industry associations, academia, 
non-governmental organisations, policy 
makers, investors and peer companies. 

Climate-related topics discussed included:

• 

innovative solutions to accelerate 
emissions reduction;

•  the ‘triple bottom line’ approach to 
people, planet and profit in the new 
environment; and 

•  stakeholders’ role in regard to 

development of a net zero culture within 
business and communities.

During the forum, a special award was 
presented to the Nigerian recycle platform 
RecyclePoints, recognising their outstanding 
activities for climate action during the 
COVID-19 pandemic.

The primary outcome of the forum was 
input from stakeholders that faster 
decarbonisation is needed, requiring bigger, 
bolder decisions which will involve adaptation 

of the business model of the Coca-Cola 
Company and its bottling partners. 
The consensus was that efforts should be 
targeted in two areas: partnerships and 
innovation, and leadership to move towards 
net zero emissions, including awareness-
raising for relevant audiences.

Additional stakeholder recommendations 
included:

• 

increase use of recycled packaging and 
packaging alternatives to further reduce 
emissions;

•  consider carbon footprint when 

promoting refillable packaging and 
package-free offerings;

•  explore technological solutions to further 

• 

reduce waste;
inform consumers about alternative 
packaging and waste solutions;

•  engage in power purchase agreements 
(PPA) to support financing of renewable 
energy generation sources;

•  set standards for partners in the supply 
chain and source from local suppliers;
•  engage in initiatives helping farmers use 

water more efficiently;

•  offer customer awards and subsidies for 

renewable electricity use;

Implementation progress for 2019 forum recommendations

Supply chain/ agriculture

Partnerships

•  Showcase leadership through 
innovative technologies at 
local scale

•  Expand existing partnerships

•  Develop more flexible 
partnership approach

•  Better communicate impact of joint 
projects, go beyond conventional

• 

Influence local business, 
get governments on board

•  Water use ratio: establish 
end-to-end monitoring

• 

Introduce context-based targets 
in high-risk areas

•  Apply true cost of water

•  Use big data and new technologies 

to mitigate risks

•  Alliance for Water Stewardship 

(AWS) dialogue: include water use 
reduction in standards for 
agricultural suppliers

•  Explore co-operation regarding 

Asejire reservoir in Nigeria 
(long-term project)

Implemented

In progress

Parked

 
 
 
54

COCA-COLA HBC

Managing risk and materiality continued

Effective 
management of risk

Our risk management 
programme
Our SmartRisk programme, which reflects 
our approach to enterprise risk management 
(ERM), drives cultural change by encouraging 
all employees to take informed risk to 
leverage opportunities for growth. By fully 
embedding risk discussions into existing 
monthly business routines, our leaders 
continue to boost their ability to identify risks 
and manage them in a timely manner.

The ERM programme is led by the Group 
Chief Risk Officer (CRO), who works in close 
collaboration with the risk owners across 
our business units and Group functions in 
assessing and managing business risks. 
The CRO is tasked with maintaining a 
wide-angled view of all business streams 
and emergent risks and opportunities and, 
through regular reporting, ensures that risk 
visibility is provided to the Operating 
Committee and our Board.

The Board retains overall accountability 
and responsibility for the Group’s risk 
management and internal control systems, 
has defined the Group’s risk appetite, and, 
through the Audit and Risk Committee, has 
reviewed the effectiveness of these systems. 
During the year, the Board considered the 
nature and extent of the principal risks that 
have the potential to impact the ability of the 
Group to achieve its strategic objectives. 
It reviewed its risk appetite statement to 
ensure that it remained not only aligned to 
our objectives but remained supportive of 
our robust enterprise risk management 
programme and internal control systems.

Our system of enterprise risk management 
and internal control monitors operational, 
strategic, financial, legal and regulatory risk 
and the Board endorses our risk transference 
and insurance strategy. Overall, our 
programme is designed to manage risk and 
opportunities and encourages our people to 
embrace the concept of taking smart risks 
which drive innovation and growth, rather 
than eliminate the risk of failure in achieving 
business objectives.

The ERM programme incorporates a variety 
of processes including:

•  alignment to our business strategies, 

• 

objectives and principles;
integration in our Group statements on 
strategic direction, ethics and values;
integration into the business planning cycle;

• 
•  continual monitoring of our internal and 

external environment for factors that may 
change our risk profile and create 
opportunities;

•  robust training to increase risk awareness 
across all business units and functions 
which are focused on embedding the 
Smart Risk concepts into our DNA, 
creating informed risk-taking leaders 
across all management levels; and
•  an annual evaluation of the type and 

amount of insurance purchased from 
the market for Group-wide policies while 
leveraging our captive insurance entity. 
In a hardening insurance market, our 
approach is influenced by the availability 
of insurance cover and cost, measured 
against the probability and magnitude 
of the relevant risks.

Programme review
Our internal audit department conducts 
an annual independent review of the ERM 
programme and its implementation. 
The audit team evaluates, across business 
units and functions, the risk management 
and business resilience programmes, the 
specific processes and their application 
against business best practices and the 
International Accounting Standards.

The Corporate Audit Director makes 
recommendations to improve the overall 
risk management programme, where 
required, with the findings submitted to the 
Audit and Risk Committee. Building on the 
review of our ERM programme, the Board 
and its committees also conduct annual 
reviews of the effectiveness of our internal 
controls and further details of that review 
are set out in the Audit and Risk Committee 
report on pages 100-105. Based on its 
reviews and evaluation, the Board has 
concluded that our risk management and 
internal control systems are effective.

The risk management and internal control 
systems have been in place for the year 
under review and up to the date of approval 
of the annual report and accounts.

Aligning risk and materiality
Many of the issues that our stakeholders 
consider material are not just direct risks for 
our business but risks to the world that we 
share. As a result, we also share some 
collective responsibility for the management 
of those risks. That not only benefits our 
business over the longer term but contributes 
to resolving much broader problems for 
our communities. 

As noted in the Materiality Index, packaging, 
recycling and waste management; and 
climate change featured as the top two 
material issues for our stakeholders. 
These, along with a number of other material 
issues, also represent the most significant 
longer-term risks – and opportunities, for 
our business as outlined in our principal risks. 

This alignment reflects our view that we 
are a part of the fabric of the communities 
in which we operate and we need always to 
act accordingly.

Risk management in a 
challenging environment
In 2020, our risk management programme 
was given even greater emphasis with 
regular discussions on emergent risks and 
opportunities associated with COVID-19 
and the enhanced monitoring and 
assessment of our principal risks. 

Restrictions on physical access to our 
workplaces brought challenges for the 
implementation of our risk management 
programme. With the support of our IT 
colleagues, we were able to quickly adapt 
our working arrangements to an online 
environment. This enabled us to maintain all 
of our risk management routines and ensure 
continuity of the programme.

These new working arrangements 
provided opportunities for broadening 
participation in a number of key areas. 
In 2021, we will use these lessons to improve 
the level of engagement, and the insights 
that engagement provides, to improve 
our programme.

In response to the potential impact of 
COVID-19 on our business, very early in 2020 
we leveraged our robust organisation-wide 
Incident Management and Crisis Resolution 
(IMCR) programme to establish a COVID-19 
Taskforce that set clear priorities focused 
on protecting our people, safeguarding our 

54

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INTEGRATED ANNUAL REPORT 2020

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product supply, responding to new 
patterns of customer and consumer 
demand, preserving cash and supporting 
the communities in which we operate. 

In September 2020, the Company appointed 
a new CRO. Our new CRO has over 30 years’ 
experience in risk and crisis management 
across a variety of organisations and 
industries, including The Coca-Cola Company. 
We expect our new CRO will seamlessly 
build on and continue to enhance our risk 
management and business resilience 
function into the future. 

The ERM framework and underpinning 
process was reviewed in the last quarter 
of the year. An outcome of that review was 
to more closely align the programme with 
Growth Story 2025 so that all managers 
have a more direct line of sight between 
managing risks they have some responsibility 
for and achieving our Company growth 
targets. In addition, we identified 
opportunities to enhance cross-functional 
discussion and share best practices in risk 
mitigation across the business.

Principal risks
The cyclic review of our principal risks 
involves an assessment of the likelihood 
of their occurrence and their potential 
consequences to confirm the level of 
exposure and evaluate the strategies to 
manage them. Our list of principal risks, 
presented on pages 58-61, involves a 
long-term view which evolves over time. 

In 2020, the COVID-19 pandemic had a 
significant impact on our business and 
particularly on two of our principal risks 
– channel mix and health and safety. 
As indicators of the broad impact that the 
COVID-19 pandemic might have on our 
business and our people began to emerge 
in early 2020, our Group COVID-19 
Operational Task Force worked closely 
with Company business units to identify 
additional actions to be taken to reduce 
the impact on our business.

Restrictions across our markets saw 
hotels, restaurants and cafés close down 
for extended periods of time. This had a 
significant impact on one of our primary 
channels for providing our products 
to consumers.

Despite this, our strong relationships with 
partners and customers, together with the 
resilience and adaptability of our people and 
our business, enabled us to adjust to meet 
changing demand.

Many of our smaller customers, smaller 
cafés and restaurants for example, have 
been severely impacted by the COVID-19 
pandemic. While it increased short-term 
credit risks, the Company took a long-term 
view of the situation, using this time to 
support many of our smaller customers and 
invest in building relationships which will pay 
dividends over time. 

As noted in our viability statement, while 
the longer-term changes to our markets are 
still uncertain, we are confident that with the 
widespread distribution of vaccines and the 
focus of governments in our markets on 
economic recovery, the impact of the 
COVID-19 pandemic is likely to dissipate 
in the short to medium term.

The health and safety risks to our people 
of acquiring and transmitting COVID-19 
were considerable, and our Board moved to 
prioritise safety in early 2020. Additional 
measures were put in place across offices 
and production & distribution facilities to 
reduce the risk of transmission and advice 
was provided to our people to reduce the 
risk of acquiring the disease. Contingency 
plans to manage potential staffing shortfalls 
were established but not required. 

We continue to carefully monitor COVID-19 
cases in each market and investigate 
increases or unusual concentrations. 
We have also learned from what has worked 
well in certain markets and shared best 
practices to safeguard the wellbeing of our 
employees, customers and communities.

The changing nature of the workplace, 
with a dramatic shift to working from home 
during 2020, also provided challenges as far 
as providing a safe workplace and ensuring 
additional support for family care and mental 
health concerns. The Company encouraged 
our employees to access our Employee 
Assistance Programme to help support our 
people through these trying times.

We saw an increase in political and social 
instability with hostilities in Armenia and 
protest activity in Belarus and Nigeria. 
This instability increased personal security 
risks to our people and had some short-
term operational impacts on our business.

There is evidence of increasing social 
discontent and dissatisfaction with 
incumbent governments around the world, 
particularly amongst younger people who 
believe that political leaders are not listening 
to them or acting quickly enough on issues 
that are high on their agenda, including 
equality and climate change.

This dissatisfaction may be exacerbated 
by widening gaps between groups 
disproportionally impacted by COVID-19 
and governments introducing additional 
measures to restore economies. This may 
lead to unrest and protest activity creating 
personal security risks for our people as well 
as disruptions to our business. 

COVID-19 has led to higher levels of 
sovereign debt across our territories, that 
may slow economic growth and impact 
consumer spending. It may also lead to 
increased corporate taxes and additional 
discriminatory taxes such as sugar taxes and 
non-recyclable plastics and water levies as 
governments look to reduce debt, broaden 
the tax base and respond to consumer 
concerns around health and climate change. 

The global geopolitical and macroeconomic 
environment remains volatile and complex, 
with the potential to adversely impact our 
business. It therefore remains a focus for 
our ERM programme.

Cyber security risks increased during the 
year and that was reflected in a number 
of well-publicised attacks against a variety 
of companies and industries. The increase 
in the number of people working from home 
increased opportunities for malicious acts. 
The Company continued to enhance its IT 
security programme to mitigate those risks 
by aligning with the NIST Cyber Security 
Framework and continuously increasing 
our ability to respond to increasingly 
sophisticated cyber attacks by improving 
our people capabilities, processes 
and technology.

In 2020, we retained our focus on managing 
our key sustainability risks with continued 
management attention and investment 
in new technologies. Our aim is to reduce 
the longer-term impact of climate change 
on the business, to improve efficiencies and 
to reduce our impact on the environment. 
This reflects our commitment to our 
long-term Mission 2025 strategy despite 
the shorter-term pressure on our 
financial resources resulting from the 
COVID-19 pandemic.

Managing risk and materiality continued

Effective 

management of risk

•  robust training to increase risk awareness 

recycling and waste management; and 

Our risk management 

programme

Our SmartRisk programme, which reflects 

our approach to enterprise risk management 

(ERM), drives cultural change by encouraging 

all employees to take informed risk to 

leverage opportunities for growth. By fully 

The ERM programme incorporates a variety 

of processes including:

•  alignment to our business strategies, 

objectives and principles;

Aligning risk and materiality

Many of the issues that our stakeholders 

consider material are not just direct risks for 

our business but risks to the world that we 

• 

integration in our Group statements on 

share. As a result, we also share some 

strategic direction, ethics and values;

collective responsibility for the management 

embedding risk discussions into existing 

•  continual monitoring of our internal and 

monthly business routines, our leaders 

external environment for factors that may 

continue to boost their ability to identify risks 

change our risk profile and create 

and manage them in a timely manner.

opportunities;

• 

integration into the business planning cycle;

The ERM programme is led by the Group 

Chief Risk Officer (CRO), who works in close 

collaboration with the risk owners across 

our business units and Group functions in 

assessing and managing business risks. 

The CRO is tasked with maintaining a 

wide-angled view of all business streams 

and emergent risks and opportunities and, 

through regular reporting, ensures that risk 

visibility is provided to the Operating 

Committee and our Board.

The Board retains overall accountability 

and responsibility for the Group’s risk 

management and internal control systems, 

has defined the Group’s risk appetite, and, 

through the Audit and Risk Committee, has 

reviewed the effectiveness of these systems. 

across all business units and functions 

which are focused on embedding the 

Smart Risk concepts into our DNA, 

creating informed risk-taking leaders 

across all management levels; and

•  an annual evaluation of the type and 

amount of insurance purchased from 

the market for Group-wide policies while 

leveraging our captive insurance entity. 

In a hardening insurance market, our 

approach is influenced by the availability 

of insurance cover and cost, measured 

against the probability and magnitude 

of the relevant risks.

Programme review

During the year, the Board considered the 

Our internal audit department conducts 

nature and extent of the principal risks that 

an annual independent review of the ERM 

have the potential to impact the ability of the 

programme and its implementation. 

Group to achieve its strategic objectives. 

The audit team evaluates, across business 

It reviewed its risk appetite statement to 

units and functions, the risk management 

ensure that it remained not only aligned to 

and business resilience programmes, the 

our objectives but remained supportive of 

specific processes and their application 

our robust enterprise risk management 

against business best practices and the 

programme and internal control systems.

International Accounting Standards.

Our system of enterprise risk management 

The Corporate Audit Director makes 

and internal control monitors operational, 

recommendations to improve the overall 

strategic, financial, legal and regulatory risk 

risk management programme, where 

and the Board endorses our risk transference 

required, with the findings submitted to the 

of those risks. That not only benefits our 

business over the longer term but contributes 

to resolving much broader problems for 

our communities. 

As noted in the Materiality Index, packaging, 

climate change featured as the top two 

material issues for our stakeholders. 

These, along with a number of other material 

issues, also represent the most significant 

longer-term risks – and opportunities, for 

our business as outlined in our principal risks. 

This alignment reflects our view that we 

are a part of the fabric of the communities 

in which we operate and we need always to 

act accordingly.

Risk management in a 

challenging environment

In 2020, our risk management programme 

was given even greater emphasis with 

regular discussions on emergent risks and 

opportunities associated with COVID-19 

and the enhanced monitoring and 

assessment of our principal risks. 

Restrictions on physical access to our 

workplaces brought challenges for the 

implementation of our risk management 

programme. With the support of our IT 

colleagues, we were able to quickly adapt 

our working arrangements to an online 

environment. This enabled us to maintain all 

of our risk management routines and ensure 

continuity of the programme.

and insurance strategy. Overall, our 

Audit and Risk Committee. Building on the 

These new working arrangements 

programme is designed to manage risk and 

review of our ERM programme, the Board 

opportunities and encourages our people to 

and its committees also conduct annual 

provided opportunities for broadening 

participation in a number of key areas. 

embrace the concept of taking smart risks 

reviews of the effectiveness of our internal 

In 2021, we will use these lessons to improve 

which drive innovation and growth, rather 

controls and further details of that review 

the level of engagement, and the insights 

than eliminate the risk of failure in achieving 

are set out in the Audit and Risk Committee 

that engagement provides, to improve 

business objectives.

report on pages 100-105. Based on its 

reviews and evaluation, the Board has 

concluded that our risk management and 

internal control systems are effective.

our programme.

In response to the potential impact of 

COVID-19 on our business, very early in 2020 

we leveraged our robust organisation-wide 

The risk management and internal control 

Incident Management and Crisis Resolution 

systems have been in place for the year 

(IMCR) programme to establish a COVID-19 

under review and up to the date of approval 

Taskforce that set clear priorities focused 

of the annual report and accounts.

on protecting our people, safeguarding our 

56

COCA-COLA HBC

Managing risk and materiality continued

Access to water is fundamental for healthy 
communities and the environment as well as 
for our operations. Climate change is 
impacting the availability of water in some 
parts of the territories in which we operate. 
This may lead to increasing scarcity, 
production halts and generally higher costs 
associated with water. Failure to decrease 
our net use of water and contribute to 
resolving water challenges for our 
communities and the environment could 
lead to increasing regulatory attention and a 
decline in stakeholder trust.

Last year, we renewed our Water 
stewardship policy. We also continued to 
assess the potential impact of climate 
change on water availability in regions 
in which we operate.

We are using tools from recognised 
organisations, such as the World Wildlife 
Federation (WWF) and the World Resource 
Institute (WRI), to assess future water risks 
for different temperature scenarios. 
The outcomes are the basis for our 
long-term management plans to assure 
supply and business continuity as well as 
making a contribution to water challenges 
facing our communities.

A broader discussion on our climate-related 
risks, their link to materiality, and our risk 
management approach is provided as part 
of our statement on implementing the 
recommendations of the Task Force on 
Climate-related Financial Disclosures 
located on page 62-63.

Our robust risk management programme 
is integrated into monthly business routines 
and evaluates risks against our business 
and strategic priorities, ensuring we remain 
vigilant to the uncertainty in our operating 
environment and can react with 
greater speed.

The programme enables us to proactively 
identify new risks and opportunities, which 
in turn allows us to understand threats to our 
business viability. This analysis is the key 
component of our qualitative review process 
in support of our viability statement.

Emerging risks
It should be noted that the list of principal 
risks does not include all risks that can 
ultimately affect our Company as there 
are risks that are not yet known to us, 
and risks currently evaluated to be 
immaterial that could ultimately have 
an impact on our business or financial 
performance. We also monitor emerging 
risks, which may not yet be having a 
measurable impact on us and around 
which a significant amount of uncertainty 
exists and are therefore difficult to assess 
quantitatively. We establish and monitor 
early warning indicators to provide insights 
into how these risks are evolving.

E‑commerce
COVID-19 has accelerated the 
acceptance and popularity of e-commerce 
and the development of new technologies 
that support that growth. We expect that 
growth to continue well after the current 
COVID-19 influenced environment.

Our products are already widely available 
on many e-commerce platforms. 
However, e-commerce is changing the 
path to purchase from traditional retailers 
to online platforms. This not only increases 
convenience for consumers, but also 
enables e-commerce platforms to build 
direct relationships with consumers and 
influence their purchasing decisions.

E-commerce provides significant 
opportunities for our business in direct 
to consumer as well as indirect to 
consumer delivery. It also creates new 
risks. Technology and business models 
supporting e-commerce are relatively 
new and changing rapidly. We expect 
some degree of obsolescence and 
potential failures as e-commerce 
continues to evolve.

Changes in technology
Changes in technology are contributing to 
disruption in many industries. Traditional 
barriers to entry that have provided our 
business with a competitive advantage 
– such as investment in research and 
development, manufacturing scale 
and capability, distribution networks, 
marketing capabilities, access to finance 
and retailer relationships – are still critical 
to our business but are increasingly less 
of a barrier to new, smaller entrants and 
existing competitors. 

We mitigate this change by continually 
assessing and investing in new 
technologies to leverage the strength 
of our portfolio, enhance the capabilities 
of our people, improve the efficiency 
of our manufacturing and distribution 
and innovate in our route to market.

Supply chain integrity
Consumers, investors and other 
stakeholders are increasingly interested 
in knowing the origin and sustainability 
of our products and all ingredients used. 
Natural resource management is critical 
for the environment and the long-term 
sustainability of our business. The growing 
expectation of transparency leads to 
greater scrutiny of the integrity of our 
entire value chain. 

Our Company has a well-established 
supply chain management system and 
robust set of Supplier Guiding Principles 
that all suppliers are expected to comply 
with to meet our high-quality standards 
and our expectations for the ways they 
operate. This includes adherence to 
stringent human rights and sustainable 
agricultural practices. As we deepen the 
assessment of supply chain practices, 
we may uncover practices that need to 
change either gradually or at a faster pace. 
Such changes may generate costs to 
our business as well as generate 
reputation risks.

To assess and monitor changes in 
transparency expectations, we support 
and participate in a number of reporting 
frameworks. We will include additional 
consideration of this key area in our 
assessment of strategic risks in the 
first half of 2021.

SR

CG

FS

SSR

SI

56

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

57

Managing risk and materiality continued

Access to water is fundamental for healthy 

We are using tools from recognised 

Our robust risk management programme 

communities and the environment as well as 

organisations, such as the World Wildlife 

is integrated into monthly business routines 

for our operations. Climate change is 

Federation (WWF) and the World Resource 

and evaluates risks against our business 

impacting the availability of water in some 

Institute (WRI), to assess future water risks 

and strategic priorities, ensuring we remain 

parts of the territories in which we operate. 

for different temperature scenarios. 

vigilant to the uncertainty in our operating 

This may lead to increasing scarcity, 

The outcomes are the basis for our 

environment and can react with 

production halts and generally higher costs 

long-term management plans to assure 

greater speed.

associated with water. Failure to decrease 

supply and business continuity as well as 

our net use of water and contribute to 

making a contribution to water challenges 

resolving water challenges for our 

facing our communities.

The programme enables us to proactively 

identify new risks and opportunities, which 

in turn allows us to understand threats to our 

communities and the environment could 

lead to increasing regulatory attention and a 

decline in stakeholder trust.

A broader discussion on our climate-related 

business viability. This analysis is the key 

risks, their link to materiality, and our risk 

component of our qualitative review process 

management approach is provided as part 

in support of our viability statement.

Last year, we renewed our Water 

of our statement on implementing the 

stewardship policy. We also continued to 

recommendations of the Task Force on 

assess the potential impact of climate 

change on water availability in regions 

Climate-related Financial Disclosures 

located on page 62-63.

in which we operate.

Emerging risks

It should be noted that the list of principal 

risks does not include all risks that can 

ultimately affect our Company as there 

are risks that are not yet known to us, 

and risks currently evaluated to be 

immaterial that could ultimately have 

an impact on our business or financial 

performance. We also monitor emerging 

risks, which may not yet be having a 

measurable impact on us and around 

which a significant amount of uncertainty 

exists and are therefore difficult to assess 

quantitatively. We establish and monitor 

early warning indicators to provide insights 

into how these risks are evolving.

E‑commerce

COVID-19 has accelerated the 

acceptance and popularity of e-commerce 

and the development of new technologies 

that support that growth. We expect that 

growth to continue well after the current 

COVID-19 influenced environment.

Our products are already widely available 

on many e-commerce platforms. 

However, e-commerce is changing the 

path to purchase from traditional retailers 

to online platforms. This not only increases 

convenience for consumers, but also 

enables e-commerce platforms to build 

direct relationships with consumers and 

influence their purchasing decisions.

E-commerce provides significant 

opportunities for our business in direct 

to consumer as well as indirect to 

consumer delivery. It also creates new 

risks. Technology and business models 

supporting e-commerce are relatively 

new and changing rapidly. We expect 

some degree of obsolescence and 

potential failures as e-commerce 

continues to evolve.

Changes in technology

Changes in technology are contributing to 

disruption in many industries. Traditional 

barriers to entry that have provided our 

business with a competitive advantage 

– such as investment in research and 

development, manufacturing scale 

and capability, distribution networks, 

marketing capabilities, access to finance 

and retailer relationships – are still critical 

to our business but are increasingly less 

of a barrier to new, smaller entrants and 

existing competitors. 

Supply chain integrity

Consumers, investors and other 

stakeholders are increasingly interested 

in knowing the origin and sustainability 

of our products and all ingredients used. 

Natural resource management is critical 

for the environment and the long-term 

sustainability of our business. The growing 

expectation of transparency leads to 

greater scrutiny of the integrity of our 

entire value chain. 

Our Company has a well-established 

supply chain management system and 

robust set of Supplier Guiding Principles 

that all suppliers are expected to comply 

with to meet our high-quality standards 

and our expectations for the ways they 

operate. This includes adherence to 

stringent human rights and sustainable 

agricultural practices. As we deepen the 

assessment of supply chain practices, 

we may uncover practices that need to 

change either gradually or at a faster pace. 

Such changes may generate costs to 

We mitigate this change by continually 

our business as well as generate 

assessing and investing in new 

reputation risks.

technologies to leverage the strength 

of our portfolio, enhance the capabilities 

of our people, improve the efficiency 

of our manufacturing and distribution 

and innovate in our route to market.

To assess and monitor changes in 

transparency expectations, we support 

and participate in a number of reporting 

frameworks. We will include additional 

consideration of this key area in our 

assessment of strategic risks in the 

first half of 2021.

Viability 
statement

Business model and prospects
Our business model and strategy, outlined 
on pages 14-17 of this report, documents 
the key factors that underpin the evaluation 
of our prospects. These factors include our:

•  attractive geographic diversity;
•  strong sales and execution capabilities;
•  ability to innovate;
•  market leadership;
•  global brands; and
•  diverse beverage portfolio.

Like most companies, COVID-19 has 
created a challenging environment for the 
Group. Despite significant changes to how 
consumers purchase and consume our 
products and the impact on our customers, 
our strong cash position and ability to 
innovate has shown the Group’s business 
to be robust. It is not yet clear how long the 
current conditions will continue to impact 
our business and will be affected by the 
efficacy of vaccines, the degree of uptake 
and achievement of herd immunity, and the 
ability of governments to manage the 
economic recovery. 

The Board considers that there will be 
changes to our markets over the longer 
term but continues to believe that our 
diverse geographic footprint, including 
exposure to emerging markets with low per 
capita consumption, and a proven strategy 
in combination with our leading market 
position, offer significant opportunities for 
future growth. Our Board has historically 
applied and continues to apply a prudent 
approach to the Group’s decisions relating 
to major projects and investments. From 
2016 to 2020, we generated free cash flow 
of €433 million per year on average. 

Key assumptions of the business 
plan and related viability period
The Group maintains a well-established 
strategic business planning process which 
has formed the basis of the Board’s 
quantitative assessment of the Group’s 
viability, with the plan reflecting our current 
strategy over a rolling five-year period.

The financial projections in the plan are 
based on assumptions for the following:

•  key macroeconomic data that could 
impact our consumers’ disposable 
income and consequently our sales 
volume and revenues;

•  various scenarios relating to the ability 

of governments in some key markets to 
manage economic recovery from the 
impact of COVID-19;

We have continued to stress test the plan 
against several severe but plausible 
downside scenarios linked to certain 
principal risks as follows:

•  key raw material costs, including 
availability and cost of water;

•  foreign currency rates;
•  spending for production overhead and 

operating expenses;

•  working capital levels; and
•  capital expenditure.

The Board has assessed that a viability 
period of five years remains the most 
appropriate. This is due to its alignment with 
the Group’s strategic business planning 
cycle, consistency with the evaluated 
potential impacts of our principal risks 
as disclosed on pages 58-61 and our 
impairment review process, where goodwill 
and indefinite-lived intangible assets are 
tested based on our five-year forecasts.

Assessment of viability
Qualitatively, we analysed the output of our 
robust enterprise risk management and 
internal business planning and liquidity 
management processes, to ensure that the 
risks to the Group’s viability are understood 
and are being effectively managed.

The Board has concluded that the Group’s 
well-established processes across multiple 
streams continues to provide a 
comprehensive framework that effectively 
supports the operational and strategic 
objectives of the Group. It also provides a 
robust basis for assessment and confirmation 
of the Group’s ability to continue operations 
and meet its obligations as they fall due over 
the period of assessment. 

Supporting the qualitative assessment 
was a quantitative analysis performed as 
part of strategic business planning. This 
assessment included, but was not limited to, 
the Group’s ability to generate cash. 

In the shorter term, our assessment 
was based on the assumption that 
implementation of broader COVID-19 
vaccination programmes across our markets 
would see permanent lifting of restrictions 
and general recovery of out-of-home 
channels in the latter half of 2021. However, 
we also considered the effect of longer than 
expected recovery due to complications 
in the effective roll-out of vaccination 
programmes, market specifics and the 
impact of COVID-19 variants across our 
markets. We also considered higher levels 
of defaults brought about by an extended 
period of return to pre-COVID-19 levels.

In the medium to longer term we 
considered the impact of high levels of 
sovereign debt and negative growth rates 
in some of our key markets and the general 
impact these may have on economies and 
consumer spending. 

Scenario 1: The impact of changes to 
foreign exchange rates was considered, 
particularly the depreciation of foreign 
currencies including the Russian rouble and 
Nigerian naira. Principal risk: foreign exchange 
and commodity costs.

Scenario 2: Lower estimates for sales 
volumes for various reasons including the 
longer term, ongoing changes brought 
on by COVID-19 and the ability of a range 
of stakeholders, including governments, 
in several of our key markets to manage 
economic recovery. Principal risk: 
geopolitical and macroeconomic.

Scenario 3: Lower estimates for sales 
revenue for various reasons including the 
longer term, ongoing changes brought on 
by COVID-19 on consumer demand and 
preferred channels. Principal risk: channel mix.

Scenario 4: Continued stakeholder focus 
on issues relating to sugar and packaging 
resulting in the potential for discriminatory 
taxation. Principal risks: sustainability: 
plastics and packaging waste and consumer 
health and wellbeing. 

Scenario 5: The impact of higher raw material 
costs, including cost of water, was also 
considered. Principal risk: foreign exchange 
and commodity costs; sustainability: water 
availability and usage.

The above scenarios were tested both in 
isolation and in combination. The stress 
testing showed that due to the stable cash 
generation of our business, the Group 
would be able to withstand the impact of 
these scenarios occurring over the period 
of the financial forecasts. This could be 
conducted by making adjustments, if 
required, to our operating plans within the 
normal course of business, including but 
not limited to temporary reductions in 
discretionary spending.

Following a thorough and robust assessment 
of the Group’s risks that could threaten our 
business model, future performance, 
solvency or liquidity, the Board has concluded 
that the Group is well positioned to effectively 
manage its financial, operational and 
strategic risks.

Viability Statement
Based on our assessment of the Group’s 
prospects, business model and viability as 
outlined above, the Directors can confirm 
that they have a reasonable expectation that 
the Group will be able to continue operating 
and meet its liabilities as they fall due over the 
five-year period ending 31 December 2025.

58

COCA-COLA HBC

Managing risk and materiality continued

Principal risks

Description

Potential impact

Key mitigations

1. Sustainability: 
Plastics and 
packaging waste

2. Sustainability: 
Climate change

Concerns related to packaging 
waste and plastic pollution.

•  Decreased credibility in public discussions 
•  Long-term damage to our reputation 

•  World Without Waste global vision 

•  Mission 2025 packaging related commitments 

• 

and licence to operate
Increased cost of doing business, 
including discriminatory taxes

•  Loss of consumer base

The risks associated with 
unpredictable and more volatile 
effects of weather. Failure to 
reduce carbon emissions along 
the value chain.

•  Commodity availability
•  Disruption of operations and distribution
•  Long-term damage to our reputation 

and licence to operate
Increased cost of doing business

• 

3. Sustainability: 
Water availability 
and usage

The risks in our operations, 
sourcing areas of raw materials, 
communities and the environment 
related to water availability, water 
stress and water quality.

4. Consumer health 
and wellbeing

Failure to adapt to changing 
consumer health trends, 
misconceptions about the health 
impact of our products.

•  Availability of water for the communities 

•  Source vulnerability assessments (SVAs) to identify and mitigate water supply risks are performed 

•  Water stewardship

that we operate within and the 
environment 

•  Long-term damage to our reputation 

and licence to operate

•  Water shortage for our operations may 

• 

lead to production interruptions 
Increased cost of water sourcing 
and treatment

•  Failure to achieve our growth plans
•  Long-term damage to our reputation 

and licence to operate
•  Loss of consumer base
•  Potential imposition of discriminatory 

taxation

5. Cyber incidents

6. Health and safety

7. Channel mix

Principal risks 
trend

Increasing

Stable

Decreasing

Risk included 
 in viability 
assessment

Link to growth 
pillars

3

1

4

2

5

A cyber attack or data centre 
failure resulting in business 
disruption, or breach of corporate 
or personal data confidentiality.

•  Financial loss
•  Operational disruption
•  Damage to corporate reputation
•  Non-compliance with data protection 

legislation (e.g. GDPR)

The risk of health and safety and 
occupational workplace incidents 
involving our employees, 
contractors or third-party 
logistics providers.

•  Death, injury or disease of employees, 
contractors or members of the public
•  Employee engagement and motivation
•  Attraction of talent/prospective 

employees

•  Reduced availability of our portfolio 

and overall profitability

•  Prioritisation of assortment per channel to drive higher margin packs

•  Economic impact

•  Enhanced marketing campaigns to capture growing occasions of socialising at home accelerated 

The immediate consumption 
channel remains under pressure 
and accelerated as consumers 
altered consumption habits and 
shifted occasions from out-of-
home to at-home. A continued 
increase in the concentration 
of retailers and independent 
wholesalers on whom we depend 
to distribute our products.

•  Partnerships with local communities, NGOs, start-ups and academia to manage packaging recovery 

and minimise environmental impacts

Link to material issues

•  Packaging and waste 

management 

•  Sustainable sourcing

•  New science-based target for 2030

•  Energy management programmes and transition to renewable and clean energy

•  Engagement and partnering with local and international stakeholders 

•  Focus on sustainable procurement

•  Physical risk analysis including quantification and stress testing in line with TCFD recommendations 

•  Natural disaster plans in place across the operations

•  Climate change

•  Sustainable sourcing

•  Alliance for water stewardship certification, to identify and mitigate shared water risks in the catchment 

•  Sustainable sourcing

at all plants

areas are performed at all plants

Supply Chain Management

•  All key water-related risks are consolidated in the water-risk register and shared quarterly with 

•  Water usage reduction plans and wastewater discharge monitoring is implemented in all plants

•  Water priority locations are identified, and context-based action plans are prepared

•  Water stewardship initiatives and other forms of engagement and partnering with local 

and international stakeholders

•  Focus on product innovation and expansion to a 24/7 beverage portfolio

•  Nutrition

•  Product quality

•  Responsible marketing

•  Expand our range of low- and no-calorie beverages

• 

Introduce smaller packs

•  Reduce the calorie content of products in the portfolio

•  Clearer labelling on packaging

•  Promote active lifestyles through consumer engagement programmes focused on health and wellness

•  Address misconceptions about the health impacts of our products

• 

Implement a NIST-aligned cyber security and privacy control framework and monitor compliance

•  Economic impact

•  Employee wellbeing 

& engagement

•  Safeguard critical IT and operational assets

•  Enhanced ability to detect, respond and recover from cyber incidents and attacks

•  Foster a positive culture of cyber security

•  Monitor threat landscape and remediate associated vulnerabilities

• 

Integration of Cyber Incident Response Plan into IMCR Framework

•  COVID-19 prevention protocol in place across the organisation

•  Monitoring system for internal COVID-19 cases and enhanced rapid response to reduce risk 

of transmission

•  New Group-wide policy and supporting materials for improved mental health

•  Behavioural-based Safety Programme in place at all our facilities

•  Standardised programmes, policies and legislation applied locally

•  Group oversight by the Health and Safety (H&S) Team

•  H&S Board with mandate to accelerate the H&S step-change plan implementation

•  Refreshed and enhanced key account capabilities and tools to partner and grow profitable revenue 

by COVID-19 restrictions

with customers

•  Work closely with our out-of-home channel customers to drive transactions and support them selling 

online to more effectively manage the impact of COVID-19 or in their re-opening as restrictions ease

•  Accelerate Right Execution Daily (RED) to support our commitment to operational excellence

•  Develop our digital and e-commerce capabilities to capture opportunities associated with existing 

and new distribution channels

•  Localised management plans in specific countries dependent on channel impact and risk and including 

variance in the impact of COVID-19 restrictions

58

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

59

Managing risk and materiality continued

Principal risks

Principal risks

Description

Description

Potential impact

Potential impact

Key mitigations
Key mitigations

Link to material issues
Link to material issues

SR

CG

FS

SSR

SI

1. Sustainability: 

1. Sustainability: 

Plastics and 

Plastics and 

packaging waste

packaging waste

2. Sustainability: 

2. Sustainability: 

Climate change

Climate change

Concerns related to packaging 

Concerns related to packaging 

•  Decreased credibility in public discussions 

•  Decreased credibility in public discussions 

waste and plastic pollution.

waste and plastic pollution.

•  Long-term damage to our reputation 

•  Long-term damage to our reputation 

and licence to operate

and licence to operate

• 

• 

Increased cost of doing business, 

Increased cost of doing business, 

including discriminatory taxes

including discriminatory taxes

•  Loss of consumer base

•  Loss of consumer base

The risks associated with 

The risks associated with 

•  Commodity availability

•  Commodity availability

unpredictable and more volatile 

unpredictable and more volatile 

effects of weather. Failure to 

effects of weather. Failure to 

reduce carbon emissions along 

reduce carbon emissions along 

the value chain.

the value chain.

•  Disruption of operations and distribution

•  Disruption of operations and distribution

•  Long-term damage to our reputation 

•  Long-term damage to our reputation 

and licence to operate

and licence to operate

• 

• 

Increased cost of doing business

Increased cost of doing business

3. Sustainability: 

3. Sustainability: 

Water availability 

Water availability 

and usage

and usage

The risks in our operations, 

The risks in our operations, 

•  Availability of water for the communities 

•  Availability of water for the communities 

sourcing areas of raw materials, 

sourcing areas of raw materials, 

that we operate within and the 

that we operate within and the 

communities and the environment 

communities and the environment 

environment 

environment 

related to water availability, water 

related to water availability, water 

•  Long-term damage to our reputation 

•  Long-term damage to our reputation 

stress and water quality.

stress and water quality.

and licence to operate

and licence to operate

•  Water shortage for our operations may 

•  Water shortage for our operations may 

lead to production interruptions 

lead to production interruptions 

• 

• 

Increased cost of water sourcing 

Increased cost of water sourcing 

and treatment

and treatment

4. Consumer health 

4. Consumer health 

and wellbeing

and wellbeing

Failure to adapt to changing 

Failure to adapt to changing 

•  Failure to achieve our growth plans

•  Failure to achieve our growth plans

consumer health trends, 

consumer health trends, 

misconceptions about the health 

misconceptions about the health 

impact of our products.

impact of our products.

•  Long-term damage to our reputation 

•  Long-term damage to our reputation 

and licence to operate

and licence to operate

•  Loss of consumer base

•  Loss of consumer base

•  Potential imposition of discriminatory 

•  Potential imposition of discriminatory 

taxation

taxation

5. Cyber incidents

5. Cyber incidents

A cyber attack or data centre 

A cyber attack or data centre 

•  Financial loss

•  Financial loss

failure resulting in business 

failure resulting in business 

disruption, or breach of corporate 

disruption, or breach of corporate 

or personal data confidentiality.

or personal data confidentiality.

•  Operational disruption

•  Operational disruption

•  Damage to corporate reputation

•  Damage to corporate reputation

•  Non-compliance with data protection 

•  Non-compliance with data protection 

legislation (e.g. GDPR)

legislation (e.g. GDPR)

•  World Without Waste global vision 
•  World Without Waste global vision 
•  Mission 2025 packaging related commitments 
•  Mission 2025 packaging related commitments 
•  Partnerships with local communities, NGOs, start-ups and academia to manage packaging recovery 
•  Partnerships with local communities, NGOs, start-ups and academia to manage packaging recovery 

•  Packaging and waste 
•  Packaging and waste 

management 
management 

•  Sustainable sourcing
•  Sustainable sourcing

and minimise environmental impacts
and minimise environmental impacts

•  New science-based target for 2030
•  New science-based target for 2030
•  Energy management programmes and transition to renewable and clean energy
•  Energy management programmes and transition to renewable and clean energy
•  Engagement and partnering with local and international stakeholders 
•  Engagement and partnering with local and international stakeholders 
•  Focus on sustainable procurement
•  Focus on sustainable procurement
•  Physical risk analysis including quantification and stress testing in line with TCFD recommendations 
•  Physical risk analysis including quantification and stress testing in line with TCFD recommendations 
•  Natural disaster plans in place across the operations
•  Natural disaster plans in place across the operations

•  Source vulnerability assessments (SVAs) to identify and mitigate water supply risks are performed 
•  Source vulnerability assessments (SVAs) to identify and mitigate water supply risks are performed 

at all plants
at all plants

•  Alliance for water stewardship certification, to identify and mitigate shared water risks in the catchment 
•  Alliance for water stewardship certification, to identify and mitigate shared water risks in the catchment 

areas are performed at all plants
areas are performed at all plants

•  All key water-related risks are consolidated in the water-risk register and shared quarterly with 
•  All key water-related risks are consolidated in the water-risk register and shared quarterly with 

Supply Chain Management
Supply Chain Management

•  Water usage reduction plans and wastewater discharge monitoring is implemented in all plants
•  Water usage reduction plans and wastewater discharge monitoring is implemented in all plants
•  Water priority locations are identified, and context-based action plans are prepared
•  Water priority locations are identified, and context-based action plans are prepared
•  Water stewardship initiatives and other forms of engagement and partnering with local 
•  Water stewardship initiatives and other forms of engagement and partnering with local 

and international stakeholders
and international stakeholders

Introduce smaller packs
Introduce smaller packs

•  Focus on product innovation and expansion to a 24/7 beverage portfolio
•  Focus on product innovation and expansion to a 24/7 beverage portfolio
•  Expand our range of low- and no-calorie beverages
•  Expand our range of low- and no-calorie beverages
• 
• 
•  Reduce the calorie content of products in the portfolio
•  Reduce the calorie content of products in the portfolio
•  Clearer labelling on packaging
•  Clearer labelling on packaging
•  Promote active lifestyles through consumer engagement programmes focused on health and wellness
•  Promote active lifestyles through consumer engagement programmes focused on health and wellness
•  Address misconceptions about the health impacts of our products
•  Address misconceptions about the health impacts of our products

Implement a NIST-aligned cyber security and privacy control framework and monitor compliance
Implement a NIST-aligned cyber security and privacy control framework and monitor compliance

• 
• 
•  Safeguard critical IT and operational assets
•  Safeguard critical IT and operational assets
•  Enhanced ability to detect, respond and recover from cyber incidents and attacks
•  Enhanced ability to detect, respond and recover from cyber incidents and attacks
•  Foster a positive culture of cyber security
•  Foster a positive culture of cyber security
•  Monitor threat landscape and remediate associated vulnerabilities
•  Monitor threat landscape and remediate associated vulnerabilities
Integration of Cyber Incident Response Plan into IMCR Framework
Integration of Cyber Incident Response Plan into IMCR Framework
• 
• 

•  Climate change
•  Climate change
•  Sustainable sourcing
•  Sustainable sourcing

•  Water stewardship
•  Water stewardship
•  Sustainable sourcing
•  Sustainable sourcing

•  Nutrition
•  Nutrition
•  Product quality
•  Product quality
•  Responsible marketing
•  Responsible marketing

•  Economic impact
•  Economic impact

6. Health and safety

6. Health and safety

The risk of health and safety and 

The risk of health and safety and 

•  Death, injury or disease of employees, 

•  Death, injury or disease of employees, 

occupational workplace incidents 

occupational workplace incidents 

contractors or members of the public

contractors or members of the public

•  COVID-19 prevention protocol in place across the organisation
•  COVID-19 prevention protocol in place across the organisation
•  Monitoring system for internal COVID-19 cases and enhanced rapid response to reduce risk 
•  Monitoring system for internal COVID-19 cases and enhanced rapid response to reduce risk 

•  Employee wellbeing 
•  Employee wellbeing 

& engagement
& engagement

involving our employees, 

involving our employees, 

contractors or third-party 

contractors or third-party 

logistics providers.

logistics providers.

•  Employee engagement and motivation

•  Employee engagement and motivation

•  Attraction of talent/prospective 

•  Attraction of talent/prospective 

employees

employees

of transmission
of transmission

•  New Group-wide policy and supporting materials for improved mental health
•  New Group-wide policy and supporting materials for improved mental health
•  Behavioural-based Safety Programme in place at all our facilities
•  Behavioural-based Safety Programme in place at all our facilities
•  Standardised programmes, policies and legislation applied locally
•  Standardised programmes, policies and legislation applied locally
•  Group oversight by the Health and Safety (H&S) Team
•  Group oversight by the Health and Safety (H&S) Team
•  H&S Board with mandate to accelerate the H&S step-change plan implementation
•  H&S Board with mandate to accelerate the H&S step-change plan implementation

7. Channel mix

7. Channel mix

The immediate consumption 

The immediate consumption 

•  Reduced availability of our portfolio 

•  Reduced availability of our portfolio 

channel remains under pressure 

channel remains under pressure 

and overall profitability

and overall profitability

•  Prioritisation of assortment per channel to drive higher margin packs
•  Prioritisation of assortment per channel to drive higher margin packs
•  Enhanced marketing campaigns to capture growing occasions of socialising at home accelerated 
•  Enhanced marketing campaigns to capture growing occasions of socialising at home accelerated 

•  Economic impact
•  Economic impact

and accelerated as consumers 

and accelerated as consumers 

altered consumption habits and 

altered consumption habits and 

shifted occasions from out-of-

shifted occasions from out-of-

home to at-home. A continued 

home to at-home. A continued 

increase in the concentration 

increase in the concentration 

of retailers and independent 

of retailers and independent 

wholesalers on whom we depend 

wholesalers on whom we depend 

to distribute our products.

to distribute our products.

by COVID-19 restrictions
by COVID-19 restrictions

•  Refreshed and enhanced key account capabilities and tools to partner and grow profitable revenue 
•  Refreshed and enhanced key account capabilities and tools to partner and grow profitable revenue 

with customers
with customers

•  Work closely with our out-of-home channel customers to drive transactions and support them selling 
•  Work closely with our out-of-home channel customers to drive transactions and support them selling 
online to more effectively manage the impact of COVID-19 or in their re-opening as restrictions ease
online to more effectively manage the impact of COVID-19 or in their re-opening as restrictions ease

•  Accelerate Right Execution Daily (RED) to support our commitment to operational excellence
•  Accelerate Right Execution Daily (RED) to support our commitment to operational excellence
•  Develop our digital and e-commerce capabilities to capture opportunities associated with existing 
•  Develop our digital and e-commerce capabilities to capture opportunities associated with existing 

and new distribution channels
and new distribution channels

•  Localised management plans in specific countries dependent on channel impact and risk and including 
•  Localised management plans in specific countries dependent on channel impact and risk and including 

variance in the impact of COVID-19 restrictions
variance in the impact of COVID-19 restrictions

Principal risks 

trend

Increasing

Stable

Decreasing

Risk included 

 in viability 

assessment

Link to growth 

pillars

3

1

4

2

5

60

COCA-COLA HBC

Managing risk and materiality continued

Principal risks

Description

Potential impact

Key mitigations

Link to material issues

8. Foreign exchange 
and commodity costs

Foreign exchange and 
commodity exposure arises from 
changes in exchange rates and 
commodity prices.

Increased cost base

•  Financial loss
• 
•  Asset impairment
•  Limitations on cash repatriation

9. Geopolitical and 
Macroeconomic

10. People

11. Quality

12. Ethics and 
compliance

13. Strategic stakeholder 
relationships 

Principal risks 
trend

Increasing

Stable

Decreasing

Risk included 
 in viability 
assessment

Link to growth 
pillars

3

1

4

2

5

Currency devaluation combined 
with capital controls restricts 
movement of funds and increases 
the risk of asset impairment.

Volatile and challenging 
macroeconomic, security and 
geopolitical conditions together 
with adverse global events 
including health-related issues 
can affect consumer demand and 
create security risks across our 
diverse markets.

Inability to attract, retain and 
engage sufficient numbers 
of qualified and experienced 
employees in highly competitive 
talent markets.

•  Eroded consumer confidence affecting 

discretionary spending

•  Potential imposition of discriminatory 

taxation
Inflationary pressures

• 
•  Social unrest
•  Safety of people and assets

•  Failure to achieve our growth plans

•  Upgrade our Employer Value Proposition and Employer Brand

The occurrence of quality/food 
safety issues, or the contamination 
of our products across our diverse 
brand portfolio.

•  Damage to brand and corporate 

reputation

•  Loss of consumer trust
•  Reduction in volume and net 

sales revenue

The risk of fraud against the 
Company as well as risk of 
Anti-Bribery and Corruption 
(ABAC) fines or sanctions if our 
employees, or the third parties 
we engage to deal with 
governments, fail to comply with 
ABAC requirements. The risk 
of inadvertent non-compliance 
with international sanctions 
in certain countries.

We rely on our strategic 
relationships and agreements 
with The Coca-Cola Company 
(including Costa Coffee), Monster 
Energy and our premium 
spirits partners.

•  Damage to our corporate reputation
•  Significant financial penalties
•  Management time diverted to resolving 

legal issues

•  Economic loss because of fraud 
and reputational damages, fines 
and penalties, in the event 
of non-compliance

•  Termination of agreements or 

unfavourable renewal terms could 
adversely affect profitability

•  Treasury policy requires, where possible, the hedging of 25% to 80% of rolling 12-month forecasted 

•  Economic impact

transactional foreign currency exposure

•  Hedging beyond 12 months may occur in exceptional cases, subject to approval of Group CFO

•  Treasury policy requires, where possible, the hedging of rolling three-year commodity exposures; 

different policy limits apply for each hedgeable commodity

•  Derivative financial instruments are used, where available, to reduce net exposure to currency 

and commodity price fluctuations

•  Seek to offer the right brand at the right price in the right package through the right channel

•  Economic impact

•  Robust security practices and procedures to protect people and assets

•  Corporate citizenship

•  Crisis response and business continuity strategies that enable effective responses to adverse events

•  Employee well-being 

& engagement

•  Develop leaders and people for key positions internally, improve leaders’ skills and commitment 

for talent development

•  Continuous employee listening to address culture and engagement effectively

•  Promote an inclusive environment that allows all employees to achieve their full potential

•  Create shared value with the communities in which we work to ensure we are seen and considered 

as an ethical business with an attractive purpose

•  Expand talent pool by hiring more diverse workforce

•  Employee well-being 

& engagement

•  Human rights, diversity 

& inclusion

•  Corporate citizenship

•  Stringent quality/food safety processes in place to minimise the likelihood of occurrence

•  Product quality

•  Early warning systems that enable fast issue identification

•  Robust response processes and systems that enable us to quickly and efficiently deal with quality/food 

safety issues, ensuring customers and consumers retain confidence in our products

•  Annual ‘Tone from the Top’ messaging

•  Corporate governance

•  Code of Business Conduct, ABAC and commercial compliance training and awareness campaigns 

for our entire workforce, training on international sanctions for our employees exposed to this risk

•  All third parties that we engage must comply with our Supplier Guiding Principles, which include ABAC 

and international sanctions compliance

•  All third parties that we engage to deal with governments on our behalf are subject to ABAC due 

diligence. Screening of third parties and transactions potentially exposed to international sanctions risk

•  Cross-functional Joint Task Forces in Nigeria and Russia that proactively address risks in our key operations

•  Risk-based internal control framework and assurance programme with local management accountability

•  Periodic risk-based internal audits of ABAC compliance programme

• 

‘Speak Up Hotline’

•  Management focus on effective day-to-day interaction with our strategic partners

•  Working together as effective partners for growth

•  Engagement in joint projects and business planning with a focus on strategic issues

•  Participation in ‘Top to Top’ senior management forums

•  Economic impact

•  Corporate governance

60

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

61

Principal risks

Principal risks

Description

Description

Potential impact

Potential impact

Key mitigations
Key mitigations

Link to material issues
Link to material issues

SR

CG

FS

SSR

SI

•  Treasury policy requires, where possible, the hedging of 25% to 80% of rolling 12-month forecasted 
•  Treasury policy requires, where possible, the hedging of 25% to 80% of rolling 12-month forecasted 

•  Economic impact
•  Economic impact

transactional foreign currency exposure
transactional foreign currency exposure

•  Hedging beyond 12 months may occur in exceptional cases, subject to approval of Group CFO
•  Hedging beyond 12 months may occur in exceptional cases, subject to approval of Group CFO
•  Treasury policy requires, where possible, the hedging of rolling three-year commodity exposures; 
•  Treasury policy requires, where possible, the hedging of rolling three-year commodity exposures; 

different policy limits apply for each hedgeable commodity
different policy limits apply for each hedgeable commodity

•  Derivative financial instruments are used, where available, to reduce net exposure to currency 
•  Derivative financial instruments are used, where available, to reduce net exposure to currency 

and commodity price fluctuations
and commodity price fluctuations

•  Seek to offer the right brand at the right price in the right package through the right channel
•  Seek to offer the right brand at the right price in the right package through the right channel
•  Robust security practices and procedures to protect people and assets
•  Robust security practices and procedures to protect people and assets
•  Crisis response and business continuity strategies that enable effective responses to adverse events
•  Crisis response and business continuity strategies that enable effective responses to adverse events

•  Economic impact
•  Economic impact
•  Corporate citizenship
•  Corporate citizenship
•  Employee well-being 
•  Employee well-being 

& engagement
& engagement

•  Upgrade our Employer Value Proposition and Employer Brand
•  Upgrade our Employer Value Proposition and Employer Brand
•  Develop leaders and people for key positions internally, improve leaders’ skills and commitment 
•  Develop leaders and people for key positions internally, improve leaders’ skills and commitment 

for talent development
for talent development

•  Continuous employee listening to address culture and engagement effectively
•  Continuous employee listening to address culture and engagement effectively
•  Promote an inclusive environment that allows all employees to achieve their full potential
•  Promote an inclusive environment that allows all employees to achieve their full potential
•  Create shared value with the communities in which we work to ensure we are seen and considered 
•  Create shared value with the communities in which we work to ensure we are seen and considered 

•  Employee well-being 
•  Employee well-being 

& engagement
& engagement

•  Human rights, diversity 
•  Human rights, diversity 

& inclusion
& inclusion

•  Corporate citizenship
•  Corporate citizenship

as an ethical business with an attractive purpose
as an ethical business with an attractive purpose
•  Expand talent pool by hiring more diverse workforce
•  Expand talent pool by hiring more diverse workforce

•  Stringent quality/food safety processes in place to minimise the likelihood of occurrence
•  Stringent quality/food safety processes in place to minimise the likelihood of occurrence
•  Early warning systems that enable fast issue identification
•  Early warning systems that enable fast issue identification
•  Robust response processes and systems that enable us to quickly and efficiently deal with quality/food 
•  Robust response processes and systems that enable us to quickly and efficiently deal with quality/food 

safety issues, ensuring customers and consumers retain confidence in our products
safety issues, ensuring customers and consumers retain confidence in our products

•  Product quality
•  Product quality

•  Annual ‘Tone from the Top’ messaging
•  Annual ‘Tone from the Top’ messaging
•  Code of Business Conduct, ABAC and commercial compliance training and awareness campaigns 
•  Code of Business Conduct, ABAC and commercial compliance training and awareness campaigns 
for our entire workforce, training on international sanctions for our employees exposed to this risk
for our entire workforce, training on international sanctions for our employees exposed to this risk
•  All third parties that we engage must comply with our Supplier Guiding Principles, which include ABAC 
•  All third parties that we engage must comply with our Supplier Guiding Principles, which include ABAC 

and international sanctions compliance
and international sanctions compliance

•  All third parties that we engage to deal with governments on our behalf are subject to ABAC due 
•  All third parties that we engage to deal with governments on our behalf are subject to ABAC due 

diligence. Screening of third parties and transactions potentially exposed to international sanctions risk
diligence. Screening of third parties and transactions potentially exposed to international sanctions risk
•  Cross-functional Joint Task Forces in Nigeria and Russia that proactively address risks in our key operations
•  Cross-functional Joint Task Forces in Nigeria and Russia that proactively address risks in our key operations
•  Risk-based internal control framework and assurance programme with local management accountability
•  Risk-based internal control framework and assurance programme with local management accountability
•  Periodic risk-based internal audits of ABAC compliance programme
•  Periodic risk-based internal audits of ABAC compliance programme
• 
• 

‘Speak Up Hotline’
‘Speak Up Hotline’

•  Management focus on effective day-to-day interaction with our strategic partners
•  Management focus on effective day-to-day interaction with our strategic partners
•  Working together as effective partners for growth
•  Working together as effective partners for growth
•  Engagement in joint projects and business planning with a focus on strategic issues
•  Engagement in joint projects and business planning with a focus on strategic issues
•  Participation in ‘Top to Top’ senior management forums
•  Participation in ‘Top to Top’ senior management forums

•  Corporate governance
•  Corporate governance

•  Economic impact
•  Economic impact
•  Corporate governance
•  Corporate governance

Managing risk and materiality continued

8. Foreign exchange 

8. Foreign exchange 

and commodity costs

and commodity costs

Foreign exchange and 

Foreign exchange and 

•  Financial loss

•  Financial loss

commodity exposure arises from 

commodity exposure arises from 

changes in exchange rates and 

changes in exchange rates and 

• 

• 

Increased cost base

Increased cost base

•  Asset impairment

•  Asset impairment

commodity prices.

commodity prices.

•  Limitations on cash repatriation

•  Limitations on cash repatriation

Currency devaluation combined 

Currency devaluation combined 

with capital controls restricts 

with capital controls restricts 

movement of funds and increases 

movement of funds and increases 

the risk of asset impairment.

the risk of asset impairment.

9. Geopolitical and 

9. Geopolitical and 

Macroeconomic

Macroeconomic

Volatile and challenging 

Volatile and challenging 

•  Eroded consumer confidence affecting 

•  Eroded consumer confidence affecting 

macroeconomic, security and 

macroeconomic, security and 

discretionary spending

discretionary spending

geopolitical conditions together 

geopolitical conditions together 

with adverse global events 

with adverse global events 

including health-related issues 

including health-related issues 

can affect consumer demand and 

can affect consumer demand and 

create security risks across our 

create security risks across our 

diverse markets.

diverse markets.

•  Potential imposition of discriminatory 

•  Potential imposition of discriminatory 

taxation

taxation

• 

• 

Inflationary pressures

Inflationary pressures

•  Social unrest

•  Social unrest

•  Safety of people and assets

•  Safety of people and assets

10. People

10. People

Inability to attract, retain and 

Inability to attract, retain and 

•  Failure to achieve our growth plans

•  Failure to achieve our growth plans

engage sufficient numbers 

engage sufficient numbers 

of qualified and experienced 

of qualified and experienced 

employees in highly competitive 

employees in highly competitive 

talent markets.

talent markets.

11. Quality

11. Quality

The occurrence of quality/food 

The occurrence of quality/food 

•  Damage to brand and corporate 

•  Damage to brand and corporate 

safety issues, or the contamination 

safety issues, or the contamination 

reputation

reputation

of our products across our diverse 

of our products across our diverse 

•  Loss of consumer trust

•  Loss of consumer trust

brand portfolio.

brand portfolio.

•  Reduction in volume and net 

•  Reduction in volume and net 

sales revenue

sales revenue

The risk of fraud against the 

The risk of fraud against the 

•  Damage to our corporate reputation

•  Damage to our corporate reputation

Company as well as risk of 

Company as well as risk of 

Anti-Bribery and Corruption 

Anti-Bribery and Corruption 

(ABAC) fines or sanctions if our 

(ABAC) fines or sanctions if our 

employees, or the third parties 

employees, or the third parties 

we engage to deal with 

we engage to deal with 

governments, fail to comply with 

governments, fail to comply with 

ABAC requirements. The risk 

ABAC requirements. The risk 

of inadvertent non-compliance 

of inadvertent non-compliance 

with international sanctions 

with international sanctions 

in certain countries.

in certain countries.

•  Significant financial penalties

•  Significant financial penalties

•  Management time diverted to resolving 

•  Management time diverted to resolving 

legal issues

legal issues

•  Economic loss because of fraud 

•  Economic loss because of fraud 

and reputational damages, fines 

and reputational damages, fines 

and penalties, in the event 

and penalties, in the event 

of non-compliance

of non-compliance

13. Strategic stakeholder 

13. Strategic stakeholder 

We rely on our strategic 

We rely on our strategic 

•  Termination of agreements or 

•  Termination of agreements or 

relationships 

relationships 

relationships and agreements 

relationships and agreements 

unfavourable renewal terms could 

unfavourable renewal terms could 

with The Coca-Cola Company 

with The Coca-Cola Company 

adversely affect profitability

adversely affect profitability

(including Costa Coffee), Monster 

(including Costa Coffee), Monster 

Energy and our premium 

Energy and our premium 

spirits partners.

spirits partners.

12. Ethics and 

12. Ethics and 

compliance

compliance

Principal risks 

trend

Increasing

Stable

Decreasing

Risk included 

 in viability 

assessment

Link to growth 

pillars

3

1

4

2

5

62

COCA-COLA HBC

Managing risk and materiality continued

Managing climate 
change risk

Assessment and mitigation of climate-
related risk is integrated into our enterprise 
risk management programme across our 
business units and Group functions. 
Using this framework, we take a robust 
risk-based approach in responding to the 
physical and transitional risks associated 
with climate change. We analyse our internal 
data points and work with recognised 
specialist agencies, our insurance brokers 
and insurers to obtain regional analysis of 
climate science which enables us to make 
informed decisions in respect to our business 
resilience and viability. This analysis also 
improves our understanding of the potential 
climate vulnerabilities in our operations and 
the communities in which we distribute our 
product portfolio.

This data is shared across our business units, 
enabling them to build climate resilience into 
their planning and operations.

The Financial Stability Board established 
the Task Force on Climate-related Financial 
Disclosures (TCFD) with the aim of improving 
industry disclosure of climate-related risks 
and opportunities.

At Coca-Cola HBC we believe that the 
recommendations of the TCFD were an 
important step in the establishment of an 
accepted voluntary framework for reporting 
climate-related risks and their financial 
impacts. We support efforts to improve the 
quality and consistency of disclosures and 
have been a leader in the field having made 
our first carbon reduction commitments in 
2006 and subsequently being one of the first 
companies in the world to introduce 
science-based targets.

Our TCFD working party continued to focus 
on the implementation of the core elements 
of the four pillars of governance, strategy, 
risk management and metrics and targets.

The Board continued to have oversight 
of climate-related risks and opportunities 
through the activities of the Social 
Responsibility Committee and the Audit 
and Risk Committee.

Moving forward, we will enhance our 
understanding of the quantitative impact 
of climate change by considering a variety 
of climate scenarios and timeframes and 
focusing on greater levels of detail on the 
financial impact.

Location of TCFD aligned disclosures

Governance: Disclose the Company’s governance around climate‑related risks and opportunities

a) Describe the Board’s oversight of climate-related risks and opportunities

Social Responsibility Committee, pages 108-109

b) Describe management’s role in identifying, assessing and managing climate-related 
risks and opportunities

Audit and Risk Committee, pages 100-105 
Risk and materiality, pages 52, 54-56

Strategy: Disclose the actual and potential impacts of climate‑related risks and opportunities 
on the Company’s business, strategy and financial planning where material

a) Describe the climate-related risks and opportunities that the organisation has identified 
over the short, medium and long term

Material issues, page 52; Principal risks, pages 58-59, 64-65

b) Describe the impact of climate-related risk and opportunity on the Company’s business, 
strategy and financial planning

Principal risks, pages 58-59, 64-65 
Earn our licence to operate, pages 42-47

c) Describe the resilience of the organisation’s strategy considering different climate-related 
scenarios, including a 2-degree or lower scenario

Managing climate change risk, pages 62-63 
2020 CDP Climate response

Risk management: Disclose how the Company identifies, assesses and manages 
climate‑related risks and opportunities

a) Describe the Company’s process for identifying and assessing climate-related 
risks and opportunities

Risk and materiality, pages 52, 54-56

b) Describe the Company’s process for managing climate-related risks and opportunities

Principal risks, pages 58-59, 64-65 
Key performance indicators, pages 45,47, 50-51 
2020 GRI Content Index

c) Describe how these processes are integrated into the overall risk management programme Risk and materiality, pages 52, 54-56

Metrics and targets: Disclose the metrics and targets used to assess and manage 
climate‑related risks and opportunities

a) Disclose the metrics used by the organisation to assess climate-related risks 
and opportunities in line with its strategy and risk management process

b) Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 greenhouse gas (GHG) emissions, 
and the related risks

c) Describe the targets used by the organisation to manage climate-related risks 
and opportunities and performance against targets

New targets to reduce emissions by 2030, page 45 
Charts on page 45 with all Scopes 
2020 GRI Content Index, Environmental table, pages 34-35

SR

CG

FS

SSR

SI

62

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

63

Managing risk and materiality continued

Managing climate 

change risk

Assessment and mitigation of climate-

This data is shared across our business units, 

Our TCFD working party continued to focus 

related risk is integrated into our enterprise 

enabling them to build climate resilience into 

on the implementation of the core elements 

risk management programme across our 

their planning and operations.

business units and Group functions. 

Using this framework, we take a robust 

risk-based approach in responding to the 

physical and transitional risks associated 

with climate change. We analyse our internal 

data points and work with recognised 

specialist agencies, our insurance brokers 

and insurers to obtain regional analysis of 

climate science which enables us to make 

informed decisions in respect to our business 

resilience and viability. This analysis also 

improves our understanding of the potential 

climate vulnerabilities in our operations and 

the communities in which we distribute our 

product portfolio.

of the four pillars of governance, strategy, 

risk management and metrics and targets.

The Financial Stability Board established 

the Task Force on Climate-related Financial 

The Board continued to have oversight 

Disclosures (TCFD) with the aim of improving 

of climate-related risks and opportunities 

industry disclosure of climate-related risks 

through the activities of the Social 

and opportunities.

At Coca-Cola HBC we believe that the 

Responsibility Committee and the Audit 

and Risk Committee.

recommendations of the TCFD were an 

Moving forward, we will enhance our 

important step in the establishment of an 

understanding of the quantitative impact 

accepted voluntary framework for reporting 

of climate change by considering a variety 

climate-related risks and their financial 

of climate scenarios and timeframes and 

impacts. We support efforts to improve the 

focusing on greater levels of detail on the 

quality and consistency of disclosures and 

financial impact.

have been a leader in the field having made 

our first carbon reduction commitments in 

2006 and subsequently being one of the first 

companies in the world to introduce 

science-based targets.

Location of TCFD aligned disclosures

Governance: Disclose the Company’s governance around climate‑related risks and opportunities

a) Describe the Board’s oversight of climate-related risks and opportunities

Social Responsibility Committee, pages 108-109

b) Describe management’s role in identifying, assessing and managing climate-related 

Audit and Risk Committee, pages 100-105 

risks and opportunities

Risk and materiality, pages 52, 54-56

Strategy: Disclose the actual and potential impacts of climate‑related risks and opportunities 

on the Company’s business, strategy and financial planning where material

a) Describe the climate-related risks and opportunities that the organisation has identified 

Material issues, page 52; Principal risks, pages 58-59, 64-65

over the short, medium and long term

b) Describe the impact of climate-related risk and opportunity on the Company’s business, 

Principal risks, pages 58-59, 64-65 

strategy and financial planning

Earn our licence to operate, pages 42-47

c) Describe the resilience of the organisation’s strategy considering different climate-related 

Managing climate change risk, pages 62-63 

scenarios, including a 2-degree or lower scenario

2020 CDP Climate response

Risk management: Disclose how the Company identifies, assesses and manages 

climate‑related risks and opportunities

a) Describe the Company’s process for identifying and assessing climate-related 

Risk and materiality, pages 52, 54-56

risks and opportunities

b) Describe the Company’s process for managing climate-related risks and opportunities

Principal risks, pages 58-59, 64-65 

Key performance indicators, pages 45,47, 50-51 

2020 GRI Content Index

c) Describe how these processes are integrated into the overall risk management programme Risk and materiality, pages 52, 54-56

Metrics and targets: Disclose the metrics and targets used to assess and manage 

climate‑related risks and opportunities

a) Disclose the metrics used by the organisation to assess climate-related risks 

New targets to reduce emissions by 2030, page 45 

and opportunities in line with its strategy and risk management process

Charts on page 45 with all Scopes 

2020 GRI Content Index, Environmental table, pages 34-35

b) Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 greenhouse gas (GHG) emissions, 

and the related risks

c) Describe the targets used by the organisation to manage climate-related risks 

and opportunities and performance against targets

Given the complexity of this undertaking 
and the need for geographically specific 
data, some of which may not be available 
in sufficient detail, we have decided to take 
a staged approach, focusing first on one of 
the areas of highest priority to our business 
– the impact of climate change on water 
availability in key markets. For more about 

this, please see the description of water 
availability as a principal risk on pages 58-59.

The response to climate change transcends 
all areas of our strategy and operations and, 
as a result, our TCFD disclosures can be 
found throughout this report. The table 
on the left documents how our disclosures 

and discussions on climate change in this 
report align to the TCFD recommendations 
and where specific information can be found.

For additional information on our 
climate-related disclosures, see our 
2020 CDP submission here: 2020 CDP 
Climate response.

The impact of climate change risk
The Coca-Cola Company and its global bottling partners, including 
Coca-Cola HBC, have identified eight material risks relating to the 
physical and transitional impact of climate change on our business 
and these are depicted in the following diagram. For more details 
on these eight risks, please see next page 64 and 65.

Business impacts: Physical risks of climate change

Changes to weather and 
precipitation patterns
Limits availability of ingredients 
and raw materials

Extreme weather events

Disrupts 
production

Disrupts/limits 
distribution

Water scarcity
Disrupts/limits production

Business impacts: Risks of transition to a low carbon economy

GHG regulation

Increases cost of 
packaging materials

Increases cost of manufacturing, 
distribution and cold drink equipment

Changes to 
consumer 
perceptions
Reputational 
risk

Water regulation
Disrupts/limits production

Agriculture and 
ingredients

Packaging

Manufacturing

Distribution

Cold drink 
equipment

Customers and 
communities

22%

31%

11%

6%

30%

Estimated share of carbon emissions

64

COCA-COLA HBC

Managing risk and materiality continued

Physical risks
Physical risks are those caused by higher concentrations of 
greenhouse gases in the atmosphere which in turn lead to higher 
average temperatures, more acidic oceans, changing weather 
patterns and rising sea levels.

Extreme weather and changing weather and precipitation patterns 
can impact our business in the following ways:

4. Impact on the 
cost and availability 
of ingredients
The availability, quality and price 
of key ingredients are impacted 
by changes to weather and 
precipitation patterns.

During the year, we continued 
to assess the ability of our 
suppliers and alternates to 
continue to supply key 
ingredients at the quality, 
quantity and cost that we expect 
under different conditions.

Moving forward, we will undertake 
further work to assess how our 
suppliers may be impacted by 
changes in weather and 
precipitation patterns under 
different climate scenarios.

2. Disruption to 
distribution caused by 
extreme weather
Extreme weather may impact 
key transport and logistics 
routes and reduce access to our 
fleets. This may impact our 
ability to distribute our products 
to markets as well as the safety 
of our employees and 
contractors. 

We currently mitigate the 
financial costs through our 
insurance programme as well 
as use of third-party logistics 
providers. We have also 
established a robust business 
continuity programme that 
includes management of 
extreme weather to protect our 
people and to minimise losses.

We will increasingly include 
projected data using at least two 
different climate scenarios to 
enhance our understanding of 
the potential impact on our 
manufacturing.

3. Reduced ability 
to produce as result 
of water scarcity
Access to water is fundamental 
to our business and to the 
communities we operate in. 
Climate change is impacting the 
availability and quality of water 
in some of the areas where 
we need it and might have an 
impact on our communities and 
the environment.

We have assessed future water 
stress levels based on different 
global warming scenarios. 
A number of our plants are 
located in areas that are or will 
be facing water challenges. 
These plants are called water 
priority plants.

During the year, we assessed 
revenue at risk for water priority 
plants. We are reducing our 
water usage across our business 
and, as part of our Mission 2025 
sustainability commitments, 
have committed to a 20% 
reduction for water priority plants.

In 2021, we will include a 
quantitative assessment of the 
impact of climate change on 
water availability in key markets 
under different climate scenarios.

1. Disruption to 
manufacturing from 
extreme weather
Extreme weather events 
including floods and storms can 
disrupt and/or damage our 
manufacturing facilities leading 
to an inability to supply products 
to our customers and significant 
costs associated with repairs. 
It can also lead to injuries to 
our people. 

We currently mitigate the 
financial costs of extreme 
weather events through our 
property damage insurance 
programme. This includes 
annual surveys of our facilities 
by external risk engineers. 
We have also established a 
robust business continuity 
programme that includes 
management of extreme 
weather to protect our people 
and to minimise losses. During 
the year, we carried out 
additional assessments of plants 
and warehouses at risk due to 
extreme weather.

We recognise that much of the 
data we currently use in our 
assessments is based on 
historical information. Moving 
forward, we will increasingly 
include projected data using at 
least two different climate 
scenarios to enhance our 
understanding of the potential 
impact on our manufacturing.

64

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

65

SR

CG

FS

SSR

SI

Transition risks
The physical effects of climate change will be limited if action is 
taken to force a transition to a low carbon economy. This will require 
regulatory, market and technological changes. The speed and 
severity of these changes will have an impact on our business. A faster 
and more aggressive approach by governments for example will 
have a more significant financial impact than a more gradual approach.

The transition to a low carbon economy also presents a number of 
opportunities for our business. Our investments in new technologies 
not only help us meet expectations of key stakeholders to do our 
part to reduce carbon emissions, but they also present opportunities 
for significant cost savings.

5. Increased costs across 
our value chain from 
GHG regulations
Our business emits greenhouse 
gases (GHG) across our value 
chain. Actions to introduce 
carbon pricing could increase 
costs of packaging, 
manufacturing, distribution and 
cold drink equipment. 

During the year, we assessed 
the operational costs of carbon 
taxes on direct emissions and 
capital expenditures needed to 
reduce our carbon emissions 
based on a 1.5ºC warming 
scenario. In December 2020, 
we received an approval of our 
carbon reduction targets by the 
Science Based Targets initiative 
and we are committed to reduce 
our scope 1 and 2 emissions by 
55% by 2030 vs. 2017 and our 
scope 3 emissions by 21% for 
the same period.

6. Increased cost 
of packaging 

Our business uses various types 
of packaging materials and 
delivery methods with different 
carbon footprints. Regulations 
designed to decrease the use of 
packaging materials that 
contribute to GHG emissions 
could increase our costs. 

During the year, we continued to 
introduce more innovative ways 
to reduce packaging such as our 
KeelClipTM launch. As part of our 
World Without Waste initiative, 
we are making concerted efforts 
to increase the amount of 
recyclable packaging across our 
operations, use more recycled 
PET and refillable packaging 
and help collect the packaging 
materials we place on the market.

7. Increased costs 
and disruptions due 
to water regulations
As noted above, water is 
fundamental to our business. 
Any changes to the cost 
of water or placement of 
restrictions on the availability 
of water may impact our ability 
to produce or increase the cost 
of production. 

We are reducing our water 
usage across our business and, 
as part of our Mission 2025 
sustainability commitments, 
have committed to a 20% 
reduction in water usage in our 
water priority plants. We are also 
closely monitoring for potential 
additional taxes, levies or 
restrictions in the availability 
of water.

In 2021, we will include a 
quantitative assessment of the 
impact of climate change on 
water availability in key markets 
under different climate scenarios. 
We will also include potential 
shorter-term transitional costs 
in that assessment.

8. Damage to the 
reputation of the 
beverage sector
We are reliant on the brand 
value and positive reputation 
of Coca-Cola. Consumer 
perceptions of the beverage 
sector as a contributor to 
climate change may impact the 
reputation of our business and 
brands and ultimately demand 
for our products. In addition, 
being seen as part of the 
problem leads to the targeting 
of the beverage sector for new 
and/or increasing climate-
related taxes.

Our Mission 2025 sustainability 
commitments and strong 
cultural commitment to being 
a contributor to the solutions to 
climate change are designed to 
take advantage of opportunities 
associated with those changes, 
protect our business and 
protect our reputation as a 
responsible company.

Managing risk and materiality continued

Physical risks

Physical risks are those caused by higher concentrations of 

greenhouse gases in the atmosphere which in turn lead to higher 

average temperatures, more acidic oceans, changing weather 

patterns and rising sea levels.

Extreme weather and changing weather and precipitation patterns 

can impact our business in the following ways:

1. Disruption to 

manufacturing from 

extreme weather

Extreme weather events 

2. Disruption to 

3. Reduced ability 

distribution caused by 

to produce as result 

extreme weather

of water scarcity

4. Impact on the 

cost and availability 

of ingredients

Extreme weather may impact 

Access to water is fundamental 

The availability, quality and price 

including floods and storms can 

key transport and logistics 

to our business and to the 

of key ingredients are impacted 

disrupt and/or damage our 

routes and reduce access to our 

communities we operate in. 

by changes to weather and 

manufacturing facilities leading 

fleets. This may impact our 

Climate change is impacting the 

precipitation patterns.

to an inability to supply products 

ability to distribute our products 

availability and quality of water 

to our customers and significant 

to markets as well as the safety 

in some of the areas where 

we need it and might have an 

impact on our communities and 

the environment.

During the year, we continued 

to assess the ability of our 

suppliers and alternates to 

continue to supply key 

ingredients at the quality, 

We currently mitigate the 

financial costs through our 

insurance programme as well 

stress levels based on different 

under different conditions.

We have assessed future water 

quantity and cost that we expect 

costs associated with repairs. 

of our employees and 

It can also lead to injuries to 

contractors. 

annual surveys of our facilities 

continuity programme that 

be facing water challenges. 

Moving forward, we will undertake 

further work to assess how our 

suppliers may be impacted by 

changes in weather and 

precipitation patterns under 

different climate scenarios.

as use of third-party logistics 

global warming scenarios. 

providers. We have also 

A number of our plants are 

established a robust business 

located in areas that are or will 

includes management of 

These plants are called water 

extreme weather to protect our 

priority plants.

people and to minimise losses.

During the year, we assessed 

We will increasingly include 

revenue at risk for water priority 

projected data using at least two 

plants. We are reducing our 

different climate scenarios to 

water usage across our business 

enhance our understanding of 

and, as part of our Mission 2025 

the potential impact on our 

sustainability commitments, 

manufacturing.

have committed to a 20% 

reduction for water priority plants.

In 2021, we will include a 

quantitative assessment of the 

impact of climate change on 

water availability in key markets 

under different climate scenarios.

our people. 

We currently mitigate the 

financial costs of extreme 

weather events through our 

property damage insurance 

programme. This includes 

by external risk engineers. 

We have also established a 

robust business continuity 

programme that includes 

management of extreme 

weather to protect our people 

and to minimise losses. During 

the year, we carried out 

additional assessments of plants 

and warehouses at risk due to 

extreme weather.

We recognise that much of the 

data we currently use in our 

assessments is based on 

historical information. Moving 

forward, we will increasingly 

include projected data using at 

least two different climate 

scenarios to enhance our 

understanding of the potential 

impact on our manufacturing.

66

COCA-COLA HBC

Financial review

Operational agility 
delivers resilient 
performance

“Despite the 
unprecedented impact 
on revenues, we 
delivered like‑for‑like1 
EBIT margins just 
20bps below the 
all‑time highs.”

1.  Performance, unless stated otherwise, is negatively 

impacted by the change in classification of our Russian 
juice business (Multon), from a joint operation to a joint 
venture, following its re-organisation, and positively 
impacted by the inclusion of H1 2020 performance of 
Bambi, the acquisition of which was cycled in H2 2020. 
In addition, profitability is positively impacted by the 
Group’s election to classify share of results of integral 
equity method investments within operating profit. 
Like-for-like performance adjusts for all three impacts. 
For a table of performance measures excluding these 
impacts, please refer to the ‘Supplementary 
information’ section. 

Resilient financial performance
During 2020, our business adapted quickly 
to changing consumer behaviour resulting 
from COVID-19 restrictions, delivering 
resilient financial performance. 

Volume and revenue both saw improved 
trends in the second half of the year, 
reflecting the strength of our brand portfolio 
and market execution, while the structural 
improvements made to our cost base over 
several years allowed agility on costs which 
protected profitability.

Performance highlights for 2020 included:

•  Like-for-like1 volume decline was 
contained at 4.6%, while reported 
volumes declined by 5.7%, after a notable 
improvement in the second half with good 
recovery in Q3 and resilience in Q4; 

•  FX-neutral revenue per case declined by 

4.1% for the year with signs of stabilisation 
in the second half due to improved trends 
in package mix;

•  Early, decisive action allowed us to identify 
and deliver €120 million of cost savings in 
the year. Structural improvements made 
to the Group’s cost base over several 
years drove efficiency and shifted fixed 
costs to variable, enabling outstanding 
cost control in 2020;

•  Comparable EBIT margin on a like-for-like1 
basis closed at 10.6%, just 20bps down 
from the Company’s all-time high 
achieved in 2007 and 2019. Reported 
EBIT margin expanded 60bps to 10.8%; 
•  Comparable EPS declined by 17.5% to 

€1.185, impacted by a higher effective tax 
rate and a small increase in financing costs. 
Basic EPS declined by 14.9% to €1.140;
•  Strong free cash flow generation of €497 
million, up €54.4 million compared to 
the prior year.

66

COCA-COLA HBC

Financial review

Operational agility 

delivers resilient 

performance

“Despite the 

unprecedented impact 

on revenues, we 

delivered like‑for‑like1 

EBIT margins just 

20bps below the 

all‑time highs.”

1.  Performance, unless stated otherwise, is negatively 

impacted by the change in classification of our Russian 

juice business (Multon), from a joint operation to a joint 

venture, following its re-organisation, and positively 

impacted by the inclusion of H1 2020 performance of 

Bambi, the acquisition of which was cycled in H2 2020. 

In addition, profitability is positively impacted by the 

Group’s election to classify share of results of integral 

equity method investments within operating profit. 

Like-for-like performance adjusts for all three impacts. 

For a table of performance measures excluding these 

impacts, please refer to the ‘Supplementary 

information’ section. 

Resilient financial performance

During 2020, our business adapted quickly 

to changing consumer behaviour resulting 

from COVID-19 restrictions, delivering 

resilient financial performance. 

Volume and revenue both saw improved 

trends in the second half of the year, 

reflecting the strength of our brand portfolio 

and market execution, while the structural 

improvements made to our cost base over 

several years allowed agility on costs which 

protected profitability.

Performance highlights for 2020 included:

•  Like-for-like1 volume decline was 

contained at 4.6%, while reported 

volumes declined by 5.7%, after a notable 

improvement in the second half with good 

recovery in Q3 and resilience in Q4; 

•  FX-neutral revenue per case declined by 

4.1% for the year with signs of stabilisation 

in the second half due to improved trends 

in package mix;

•  Early, decisive action allowed us to identify 

and deliver €120 million of cost savings in 

the year. Structural improvements made 

to the Group’s cost base over several 

years drove efficiency and shifted fixed 

costs to variable, enabling outstanding 

cost control in 2020;

•  Comparable EBIT margin on a like-for-like1 

basis closed at 10.6%, just 20bps down 

from the Company’s all-time high 

achieved in 2007 and 2019. Reported 

EBIT margin expanded 60bps to 10.8%; 

•  Comparable EPS declined by 17.5% to 

€1.185, impacted by a higher effective tax 

rate and a small increase in financing costs. 

Basic EPS declined by 14.9% to €1.140;

•  Strong free cash flow generation of €497 

million, up €54.4 million compared to 

the prior year.

SR

CG

FS

SSR

SI

INTEGRATED ANNUAL REPORT 2020

67

Key financial information 

Volume (million unit cases)
Net sales revenue (€ million)
Net sales revenue per unit case (€)
Currency-neutral net sales revenue (€ million) 
Currency-neutral net sales revenue per unit case (€)
Operating profit (EBIT) (€ million)
Comparable EBIT (€ million)
EBIT margin (%)
Comparable EBIT margin (%)
Net profit (€ million)
Comparable net profit (€ million)
Comparable basic earnings per share (€)

Percentage changes are calculated on precise numbers.

2020
2,136
6,132
2.87
6.132
2.87
661
672
10.8
11.0
415
431
1.185

Balance sheet

Assets
Total non-current assets
Total current assets
Total assets
Liabilities
Total current liabilities
Total non-current liabilities
Total liabilities
Equity
Owners of the parent
Non-controlling interests
Total equity
Total equity and liabilities

Figures are rounded.

2019 
2,265
7,026
3.10
6.782
2.99
715
759
10.2
10.8
488
522
1.436

% 
change
-5.7
-12.7
-7.5
-9.6
-4.1
-7.6
-11.4
60bps
20bps
-14.9
-17.4
-17.5

2020 
€ million

2019 
€ million

5,046
2,527
7,573

2,026
2,914
4,940

2,631
3
2,633
7,573

5,138
3,076
8,214

2,667
2,847
5,514

3,698
3
2,700
8,214

On a comparable basis, the effective tax 
rate was 28.7% for 2020 and 25.8% for 
2019. On a reported basis, the effective tax 
rate was 30.1% compared with 26.2% in 
2019. The significant growth year-on-year 
is attributable to the settlement of two 
multi-year tax audits in Nigeria and certain 
other non-recurring items. You can find 
more information on these Nigerian tax 
audits on page 233 of the Supplementary 
information section. 

Comparable net profit decreased by 17.4% 
and net profit by 14.9% in 2020 compared to 
the prior year. The faster decline in net profit 
compared to EBIT was primarily due to the 
higher effective tax rate in the year.

FX-neutral net sales revenue declined by 
8.5% on a like-for-like basis, reflecting an 
improved trend in the second half compared 
with a decline of 15.1% in the first half. 
We gained 40 basis points of value share 
in non-alcoholic ready-to-drink beverages 
in 2020, showing that our performance was 
superior to our competition. Reported 
revenues declined by 12.7%, which also 
reflects the negative impact of the change 
in accounting treatment of our Russian juice 
business (Multon) and the weakening of the 
Russian rouble versus the euro.

Comparable operating expenses as a 
percentage of revenue increased by 40 basis 
points in the full year to 27.3%. A strong 
performance in light of the revenue decline. 

Net financing costs increased to €70.1 
million, up €3.0 million compared with the 
prior year due to the change in accounting 
treatment of our Russian juice business 
(Multon) and lower deposit rates.

While the outlook for the global economy in 
2021 remains uncertain, we are encouraged 
by our resilient performance and share gains 
in 2020. We believe that the business can 
achieve a strong recovery in FX-neutral 
revenues in 2021, along with a small increase 
in EBIT margin.

We continue to find high potential in the 
beverages industry and to see many growth 
opportunities within our evolving brand 
portfolio and the markets we operate in. 
Therefore, we believe that once the recovery 
is underway, the business can return to the 
growth trajectory we set out at our Capital 
Markets Day in 2019, which was for FX-neutral 
revenue growth of 5-6%, with 20-40 basis 
points of EBIT margin expansion annually, 
while maintaining strong cash flow generation 
and a robust and flexible balance sheet.

Income statement
Financial performance in 2020 was impacted 
by the restrictions put in place in response to 
the COVID-19 pandemic. The out-of-home 
channel, which typically accounts for slightly 
over 40% of our revenues, operated with 
severe restrictions during periods of 
lockdown, and below capacity even when 
operational. Consequently, as the degree 
of lockdown in place has varied across our 
markets and across the year, we have seen 
trade fluctuate in this channel.

As a result of lower volumes from the 
out-of-home channel, volume declined by 
4.6% on a like-for-like basis. We saw 
improvements in trends in the second half 
due to growth in the at-home channel and 
resilience in the out-of-home channel. In 
terms of category performance, sparkling 
drinks (including energy) remained the most 
resilient and grew volumes by 0.7%, while still 
beverages declined by 21.2% or 17.3% on a 
like-for-like basis. Volume declined by 14.0% 
in the Established segment, by 4.4% in the 
Developing segment and grew by 0.3% in 
the Emerging segment on a like-for-like 
basis. Volume declined by 1.8% in the 
Emerging segment and by 5.7% for the 
Group, also impacted by the change in 
accounting treatment of our Russian juice 
business (Multon) following its 
reorganisation (detailed in Note 15 to the 
Consolidated financial statements).

FX-neutral revenue per case declined by 
4.1%, with stabilising trends in the second 
half. The main driver of the decline was 
negative package mix due to lower volumes 
sold in the out-of-home channel. While 
channel mix was also negative, we benefited 
from positive category mix due the strong 
relative performance of the sparkling 
category as well as price increases taken in 
several markets at the start of the year.

68

COCA-COLA HBC

Financial review continued

FX-NEUTRAL REVENUE 
GROWTH YEAR ON YEAR

-9.6 %

COMPARABLE EBIT

€672m

COMPARABLE EBIT MARGIN 
GROWTH YEAR ON YEAR

+20bps

Balance sheet
Despite difficult circumstances, our balance 
sheet strengthened in 2020, continuing to 
support investment in the business and 
allow for future inorganic expansion 
potential. At the balance sheet date, the 
Group had cash and cash equivalents and 
other financial assets of €1.3 billion. 

Total non-current assets decreased by 
€91.7 million in 2020, mainly due to currency 
translation and the elimination of the 
non-current deferred tax asset resulting 
from the Nigerian tax audit. Net current 
assets increased by €91.8 million in 2020 
mainly as a result of the repayment of the 
remaining portion of our bond which 
matured in June 2020. 

Cash flow
Due to an improvement in working capital, 
net cash from operating activities increased 
by 3.8% during the year. This strong 
performance on working capital reflects 
careful operational management of 
receivables, as well as the decision of some 
large customers to pay invoices not yet due 
early, which created a phasing benefit 
expected to partly reverse in H1 2021. 

As the COVID-19 pandemic hit our markets, 
we had made plans to preserve cash by 
deferring some capital expenditure, but the 
strong working capital performance allowed 
us to limit these deferrals. During the year 
we prioritised our capital allocation towards 
the markets with the highest potential, 
allowing us to continue to invest in the 
business for the long term. Capital 
expenditure, net of receipts from the 
disposal of assets and including principal 
repayments of lease obligations, decreased 
by 3.9% year-on-year. Capital expenditure 
represented 7.6% of net sales revenue, 
at the upper end of our 6.5%-7.5% target 
range, compared to 6.9% in 2019. 
We expect that capital expenditure as a 
percentage of sales will remain at the high 
end of the guided range in the next few years 
as we continue to invest in cooler 
placement, expansion into the coffee 
category, capacity expansion in high growth 
markets and meeting our sustainability 
commitments around packaging.

We generated €497.0 million of free cash 
flow in 2020, up 12.3% from the €442.6 
million generated in 2019. This result reflects 
working capital improvements and lower 
capital expenditure, partially offset by lower 
operating profitability.

Borrowings
Our medium- to long-term aim is to 
maintain a ratio of net debt to comparable 
adjusted EBITDA in the range of 1.5 – 2.0 
times. In 2020, we ended the year with a 
ratio of 1.51 times. The slight reduction in 
this ratio from 1.54 times in 2019 is notable 
in such a challenging year.

Our primary funding strategy in the debt 
capital markets involves raising financing 
through our wholly owned Dutch financing 
subsidiary, Coca-Cola HBC Finance B.V.

We use our €5 billion Euro Medium Term 
Note (EMTN) and our €1 billion Euro 
Commercial Paper (ECP) programmes 
as the main basis for our financing.

During 2020 we made good use of the 
Commercial Paper Programme and finished 
2020 with a €200 million outstanding 
balance. We did not issue any new notes 
under our Euro Medium Term Note 
programme but instead paid back the 
outstanding nominal value of bonds 
maturing in June 2020. Our next bond 
maturity is not due until November 2024.

The Group has €2.6 billion and €0.8 billion 
availabile under the EMTN and ECP 
programmes respectively and also €0.8 
billion of undrawn revolving credit facilities 
(RCF), with none of these credit facilities 
carrying any financial covenants which would 
restrict the Group’s access to capital.

Dividend
In view of the Group’s progressive dividend 
policy, the strength of its balance sheet 
and liquidity position, as well as confidence 
in the future opportunities for the business, 
the Board of Directors has proposed a 
dividend of €0.64 per share. This is a 3.2% 
increase from the €0.62 per share for 2019. 
The dividend payment will be subject to 
shareholders’ approval at our Annual 
General Meeting. We are pleased to be 
able to continue growing dividends, even 
following such a challenging year.

Cash flow 

Cash flow from operating activities
Payments for purchases of property, plant and equipment
Proceeds from sales of property, plant and equipment

Principal repayments of lease obligations 
Free cash flow

Figures are rounded.

2020 
€ million

2019 
€ million 

962
(419)
13

59
497

926
(473)
35

46
443

68

COCA-COLA HBC

Financial review continued

FX-NEUTRAL REVENUE 

GROWTH YEAR ON YEAR

-9.6 %

COMPARABLE EBIT

€672m

COMPARABLE EBIT MARGIN 

GROWTH YEAR ON YEAR

+20bps

Balance sheet

Despite difficult circumstances, our balance 

sheet strengthened in 2020, continuing to 

support investment in the business and 

allow for future inorganic expansion 

potential. At the balance sheet date, the 

Group had cash and cash equivalents and 

other financial assets of €1.3 billion. 

Total non-current assets decreased by 

€91.7 million in 2020, mainly due to currency 

translation and the elimination of the 

non-current deferred tax asset resulting 

from the Nigerian tax audit. Net current 

assets increased by €91.8 million in 2020 

mainly as a result of the repayment of the 

remaining portion of our bond which 

matured in June 2020. 

Cash flow

Due to an improvement in working capital, 

net cash from operating activities increased 

by 3.8% during the year. This strong 

performance on working capital reflects 

careful operational management of 

receivables, as well as the decision of some 

large customers to pay invoices not yet due 

early, which created a phasing benefit 

expected to partly reverse in H1 2021. 

As the COVID-19 pandemic hit our markets, 

we had made plans to preserve cash by 

deferring some capital expenditure, but the 

strong working capital performance allowed 

us to limit these deferrals. During the year 

we prioritised our capital allocation towards 

the markets with the highest potential, 

allowing us to continue to invest in the 

business for the long term. Capital 

expenditure, net of receipts from the 

disposal of assets and including principal 

repayments of lease obligations, decreased 

by 3.9% year-on-year. Capital expenditure 

represented 7.6% of net sales revenue, 

at the upper end of our 6.5%-7.5% target 

range, compared to 6.9% in 2019. 

We expect that capital expenditure as a 

percentage of sales will remain at the high 

end of the guided range in the next few years 

as we continue to invest in cooler 

placement, expansion into the coffee 

category, capacity expansion in high growth 

markets and meeting our sustainability 

commitments around packaging.

We generated €497.0 million of free cash 

flow in 2020, up 12.3% from the €442.6 

million generated in 2019. This result reflects 

working capital improvements and lower 

capital expenditure, partially offset by lower 

operating profitability.

Borrowings

Our medium- to long-term aim is to 

maintain a ratio of net debt to comparable 

adjusted EBITDA in the range of 1.5 – 2.0 

times. In 2020, we ended the year with a 

ratio of 1.51 times. The slight reduction in 

this ratio from 1.54 times in 2019 is notable 

in such a challenging year.

Our primary funding strategy in the debt 

capital markets involves raising financing 

through our wholly owned Dutch financing 

subsidiary, Coca-Cola HBC Finance B.V.

We use our €5 billion Euro Medium Term 

Note (EMTN) and our €1 billion Euro 

Commercial Paper (ECP) programmes 

as the main basis for our financing.

During 2020 we made good use of the 

Commercial Paper Programme and finished 

2020 with a €200 million outstanding 

balance. We did not issue any new notes 

under our Euro Medium Term Note 

programme but instead paid back the 

outstanding nominal value of bonds 

maturing in June 2020. Our next bond 

maturity is not due until November 2024.

The Group has €2.6 billion and €0.8 billion 

availabile under the EMTN and ECP 

programmes respectively and also €0.8 

billion of undrawn revolving credit facilities 

(RCF), with none of these credit facilities 

carrying any financial covenants which would 

restrict the Group’s access to capital.

Dividend

In view of the Group’s progressive dividend 

policy, the strength of its balance sheet 

and liquidity position, as well as confidence 

in the future opportunities for the business, 

the Board of Directors has proposed a 

dividend of €0.64 per share. This is a 3.2% 

increase from the €0.62 per share for 2019. 

The dividend payment will be subject to 

shareholders’ approval at our Annual 

General Meeting. We are pleased to be 

able to continue growing dividends, even 

following such a challenging year.

Cash flow 

Free cash flow

Figures are rounded.

Cash flow from operating activities

Payments for purchases of property, plant and equipment

Proceeds from sales of property, plant and equipment

Principal repayments of lease obligations 

2020 

€ million

2019 

€ million 

962

(419)

13

59

497

926

(473)

35

46

443

Economic value
Lower profits combined with an increase 
in average net borrowings in 2020 resulted 
in a decrease in return on invested capital 
(ROIC) from 14.2% in 2019 to 11.1% in 2020. 
At the same time, our weighted average 
cost of capital (WACC) increased from 6.9% 
in 2019 to 7.8% in 2020. We continued to 
grow the positive economic value generated 
by our operations.

Financial risk management
COVID-19 introduced an unprecedented 
level of volatility in the financial markets 
during 2020, which significantly affected 
both foreign exchange rates and commodity 
prices. The value of implementing our 
financial risk management strategy was 
apparent in this period of heightened 
uncertainty since especially in foreign 
exchange our hedging efforts contributed 
to the absorption of a large part of the 
negative impact. 

In terms of foreign exchange risk, the Group 
is exposed to exchange rate fluctuation of 
the euro versus the US dollar and the local 
currency of each country of our operations. 
Our risk management strategy involves 
hedging transactional exposures arising 
from currency fluctuations, with available 
financial instruments on a 12-month 
rolling basis.

The Russian rouble had a particularly weak 
performance in 2020 both against the euro 
and the US dollar caused by the COVID-19 
pandemic and the resulting collapse in oil 
prices. Our relatively high transactional 
exposure coverage built at the beginning 
of 2020 proved to be particularly effective 
during this period. Translational exposures 
are not hedged according to the Group’s 
Treasury Policy and given the weakness 
of the rouble resulted to a negative impact 
on reported revenues.

Low oil prices also affected the Nigerian 
naira, which experienced sizeable 
depreciation in a market characterised 
by increasing scarcity of foreign currency 
liquidity after March 2020.

While our foreign exchange hedging strategy 
helped in counterbalancing part of the 
negative impact, the lack of liquidity in the 
foreign exchange market continued pushing 
the naira to weaker levels. 

On the commodities front, the lower prices 
incurred on the back of suppressed global 
economic activity allowed us to benefit on 
the unhedged part of 2020 exposures and 
at the same time gave us good entry points 
for hedging future commodity exposures 
at very attractive levels.

Our general policy is to retain a minimum 
amount of liquidity reserves in the form of 
cash and cash equivalents on our balance 
sheet. During 2020, we invested our excess 
cash primarily in short-term time deposits.

Looking ahead
While the outlook for the global economy in 
2021 remains uncertain, we are encouraged 
by our resilient performance and share gains 
in 2020. 

We expect to see a strong FX-neutral 
revenue recovery in 2021 on the back of 
gradual volume recovery against the 
COVID-19 impact in 2020, as well as price/
mix recovery led by improvements in 
package mix and price increases taken in 
relation to the Polish sugar tax. We plan to 
increase marketing investments in 2021, to 
fuel this top-line recovery. 

We believe that the actions taken over 
several years to improve our cost base will 
continue to benefit our margin resilience. 
We expect to be able to have another year in 
which we achieve strong cost control, which 
we will be able to adjust depending on the 
trading environment, allowing us to manage 
our profitability. 

We expect high-single digit input cost per 
unit case inflation, largely driven by increased 
contribution in our volume mix from the 
coffee and energy categories, which also 
carry offsetting higher revenue per unit 
case. We expect an increase in the negative 
impact of foreign currency movements on 
EBIT in 2021 compared to 2020. With this 
in mind, we believe that we will be able to 
achieve a small expansion in our EBIT margin 
in 2021 versus 2020. 

Looking further ahead, beverages continue 
to be a high-potential industry and we see 
many growth opportunities within our 
evolving brand portfolio and the markets we 
operate in. Therefore, we believe that once 
the recovery is underway, the business can 
return to the growth algorithm we set out at 
our Capital Markets Day in 2019, which was 
for FX-neutral revenue growth of 5-6%, with 
20-40 basis points of EBIT margin expansion 
per year on average.

Michalis Imellos
Chief Financial Officer

INTEGRATED ANNUAL REPORT 2020

69

Total tax by category in 2020 (%)

SR

CG

FS

SSR

SI

Corporate income tax: 49.5%
Withholding tax: 2.7%
Payroll taxes: 39.2%
VAT (cost): 1.9%
Environmental taxes: 0.2%
Other taxes: 6.6%

Taxes we contribute to our 
communities
When considering tax, Coca-Cola 
HBC gives due consideration to the 
importance of earning community trust. 
More specifically, we commit to continue 
paying taxes in the countries where value 
is created and ensure that we are fully 
compliant with tax laws across all relevant 
jurisdictions. In addition, we commit to 
being open and transparent with tax 
authorities about the Group’s tax affairs 
and to disclose relevant information 
to enable tax authorities to carry out 
their reviews.

We support the communities in the 
countries where we operate directly, 
by creating economic wealth, and also 
indirectly, by paying taxes. These taxes 
include corporate income tax calculated 
on each country’s taxable profit, 
employer taxes and social security 
contributions, net VAT cost and other 
taxes that are reflected as operating 
expenses. Excise taxes and taxes borne 
by employees are not included.

2020 Borrowing structure (€ m)

€2,926m

Bonds issued: 2,384m
Commercial paper: 200m
Leases: 184m
Other: 158m

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COCA-COLA HBC

Segment highlights

Established markets
Our Established markets have a higher relative exposure to the 
out-of-home channel, including tourism. As a result, our sales 
volumes in these markets were the most negatively impacted by 
lockdown restrictions, with volumes declining 14%. Despite this, 
price increases at the start of the year as well as the resilience of 
sparkling beverages, which had a positive impact on category mix, 
allowed the segment to achieve stable FX-neutral revenue per 
case. This stability was achieved in spite of weaker package and 
channel mix, primarily caused by lower volumes from the 
out-of-home channel. Comparable EBIT declined by 18.4% with 
comparable EBIT margins down by 60 basis points. The main 
driver of this was negative operating leverage given the revenue 
declines in the segment. 

VOLUME vs. 2019

-14.0%

FX-NEUTRAL NET 
SALES REVENUE PER 
CASE vs. 2019

-0.1%

Developing markets
Our Developing segment volume performance reflects both 
exposure of these markets to the at-home channel as well as 
strong market share gains in some of the largest countries in 
the segment. FX-neutral revenue per case declined faster than 
volumes, reflecting the strategic decision taken prior to the 
outbreak of the COVID-19 pandemic to have less revenue growth 
from pricing in 2020 after several years of strong performance on 
this metric. Comparable EBIT declined by 30.3% and comparable 
EBIT margin was down by 210 basis points to 8.7%. The larger 
margin decline in the Developing segment compared with the 
Established segment is due to the larger decline in price/mix, since 
this has a greater adverse impact on margins than volume declines.

VOLUME vs. 2019

-4.4%

FX-NEUTRAL NET 
SALES REVENUE PER 
CASE vs. 2019

-6.2%

Emerging markets
Emerging segment volume grew by 0.3% on a like-for-like basis. 
On a reported basis, volumes declined by 1.8% since they were 
also impacted by the accounting treatment of our Russian juice 
business (Multon) following its reorganisation. Three of the largest 
countries in the segment achieved volume growth on a like-for-like 
basis, driven by fewer lockdown restrictions as well as strong 
market share gains. FX-neutral revenue per case declined by 
3.6%, impacted by a decline in package and channel mix as well 
as the impact of better volume performance from countries 
with lower price/mix. Comparable EBIT increased by 1.4% and 
comparable EBIT margin expanded by 170 basis points to 13.0%. 
The Bambi acquisition, as well as the change in accounting 
treatment of our Russian Juice business and change in classification 
of our share of results of integral equity method investments 
account for 100 basis points of this growth. This was the result 
of strong top line leverage from Russia and Nigeria, as well as 
benefits from input costs and FX hedging.

VOLUME vs. 2019

-1.8%

FX-NEUTRAL NET 
SALES REVENUE PER 
CASE vs. 2019

-3.6%

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INTEGRATED ANNUAL REPORT 2020

71

SR

CG

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SSR

SI

Segment highlights

Established markets

Our Established markets have a higher relative exposure to the 

out-of-home channel, including tourism. As a result, our sales 

volumes in these markets were the most negatively impacted by 

lockdown restrictions, with volumes declining 14%. Despite this, 

price increases at the start of the year as well as the resilience of 

sparkling beverages, which had a positive impact on category mix, 

allowed the segment to achieve stable FX-neutral revenue per 

case. This stability was achieved in spite of weaker package and 

channel mix, primarily caused by lower volumes from the 

out-of-home channel. Comparable EBIT declined by 18.4% with 

comparable EBIT margins down by 60 basis points. The main 

driver of this was negative operating leverage given the revenue 

declines in the segment. 

VOLUME vs. 2019

-14.0%

FX-NEUTRAL NET 

SALES REVENUE PER 

CASE vs. 2019

-0.1%

Volume (million unit cases)
Net sales revenue (€ million)
Operating profit (EBIT) (€ million)
Comparable EBIT (€ million)
Total taxes1 (€ million)
Population2 (million)
GDP per capita (US$)
Bottling plants (number)
Employees (number)
Water footprint (billion litres)
Carbon emissions (tonnes)
Safety rate (lost time accidents 
>1 day per 100 employees)

2020
537
2,175
203
209
111
92
38,394
15
6,407
3.7
67,450

2019 % change
-14.0
624
-13.6
2,518
-13.9
236
-18.4
256
-17.8
135
0.3
91
-4.7
40,285
–
15
-3.3
6,624
-10.9
4.2
-16.6
80,919

0.55

0.86

-36%

Volume breakdown by country (%)

Italy: 42%
Greece: 17%
Austria: 14%
Republic of Ireland
and Northern Ireland: 13%
Switzerland: 12%
Cyprus: 2%

Developing markets

Our Developing segment volume performance reflects both 

exposure of these markets to the at-home channel as well as 

strong market share gains in some of the largest countries in 

the segment. FX-neutral revenue per case declined faster than 

volumes, reflecting the strategic decision taken prior to the 

outbreak of the COVID-19 pandemic to have less revenue growth 

from pricing in 2020 after several years of strong performance on 

this metric. Comparable EBIT declined by 30.3% and comparable 

EBIT margin was down by 210 basis points to 8.7%. The larger 

margin decline in the Developing segment compared with the 

Established segment is due to the larger decline in price/mix, since 

this has a greater adverse impact on margins than volume declines.

VOLUME vs. 2019

-4.4%

FX-NEUTRAL NET 

SALES REVENUE PER 

CASE vs. 2019

-6.2%

Emerging markets

Emerging segment volume grew by 0.3% on a like-for-like basis. 

On a reported basis, volumes declined by 1.8% since they were 

also impacted by the accounting treatment of our Russian juice 

business (Multon) following its reorganisation. Three of the largest 

countries in the segment achieved volume growth on a like-for-like 

basis, driven by fewer lockdown restrictions as well as strong 

market share gains. FX-neutral revenue per case declined by 

3.6%, impacted by a decline in package and channel mix as well 

as the impact of better volume performance from countries 

with lower price/mix. Comparable EBIT increased by 1.4% and 

comparable EBIT margin expanded by 170 basis points to 13.0%. 

The Bambi acquisition, as well as the change in accounting 

treatment of our Russian Juice business and change in classification 

of our share of results of integral equity method investments 

account for 100 basis points of this growth. This was the result 

of strong top line leverage from Russia and Nigeria, as well as 

benefits from input costs and FX hedging.

VOLUME vs. 2019

-1.8%

FX-NEUTRAL NET 

SALES REVENUE PER 

CASE vs. 2019

-3.6%

1.  Total taxes include corporate income tax, withholding tax and deferred tax, as well as social security costs and other taxes that are reflected as operating expenses; 

as per IFRS accounts.

2.  Population source: International Monetary Fund, World Economic Outlook Database, October 2020. Northern Ireland: NISRA (Northern Ireland Statistics and Research Agency), 
Office for National Statistics, UK, Northern Ireland Economic Outlook, 2020. Italian data: data from ISTAT (Italian National Institute of Statistics), excluding Sicilian population.

Volume (million unit cases)
Net sales revenue (€ million)
Operating profit (EBIT) (€ million)
Comparable EBIT (€ million)
Total taxes1 (€ million)
Population2 (million)
GDP per capita (US$)
Bottling plants (number)
Employees (number)
Water footprint (billion litres)
Carbon emissions (tonnes)
Safety rate (lost time accidents 
>1 day per 100 employees)

2020
412
1,171
97
102
63
76
17,132
9
4,581
3.2
44,927

2019 % change
-4.4
431
-13.4
1,352
-30.2
139
-30.3
146
-3.1
65
–
76
17,675 -3.1%
–
-3.3
-8.7
-36.2

9
4,738
3.5
70,453

0.33

0.30

9%

Volume breakdown by country (%)

Poland: 47%
Hungary: 20%
Czech Republic: 12%
Baltics: 8%
Croatia: 6%
Slovakia: 5%
Slovenia: 2%

1.  Total taxes include corporate income tax, withholding tax and deferred tax, as well as social security costs and other taxes that are reflected as operating expenses; 

as per IFRS accounts.

2.  Population source: International Monetary Fund, World Economic Outlook Database, October 2020.

Volume (million unit cases)
Net sales revenue (€ million)
Operating profit (EBIT) (€ million)
Comparable EBIT (€ million)
Total taxes1 (€ million)
Population2 (million)
GDP per capita (US$)
Bottling plants (number)
Employees (number)
Water footprint (billion litres)
Carbon emissions (tonnes)
Safety rate (lost time accidents 
>1 day per 100 employees)

2020
1,187
2,786
360
361
169
451
5,645
32
16,734
8.7
319,544

2019 % change
-1.8
-11.7
5.9
1.4
13.4
1.1
-10.4
–
-1.7
-5.1
-3.2

1,209
3,156
340
356
149
446
6,304
32
17,027
9.1
330,118

0.11

0.18

-39%

Volume breakdown by country (%)

Russian Federation: 26%
Nigeria: 26%
Romania: 15%
Serbia and Montenegro: 11%
Ukraine: 10%
Bulgaria: 5%
Belarus: 3%
Bosnia and Herzegovina: 2%
Armenia: 1%
Moldova: 1%

1.  Total taxes include corporate income tax, withholding tax and deferred tax, as well as social security costs and other taxes that are reflected as operating expenses; 

as per IFRS accounts.

2.  Population source: International Monetary Fund, World Economic Outlook Database, October 2020. Population includes N. Macedonia.

Figures are rounded. Percentage changes are calculated on precise numbers.

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COCA-COLA HBC

Non‑financial reporting directive

Delivering 24/7 takes an 
integrated approach

Our purpose

Policies and values

Effective oversight

Serving as our north 
star ambition to guide 
everything we do.

Underpinning our business 
and setting the direction for 
how we achieve our goals.

Our Board and senior 
management ensure we stay 
on course to achieve our vision.

Our purpose pages 24-25

We are devoted to growing 
every customer and delighting 
every consumer 24/7 by 
nurturing passionate and 
empowered teams of people 
while enriching our communities 
and caring for the environment.

Senior leadership pages 96-98

How our Board considers 
stakeholders in decision‑making 
pages 92-94 

Social Responsibility Committee 
pages 108-109

Values pages 24-25
•  Winning with customers
•  Nurturing our people
•  Excellence
• 
Integrity
•  Learning
•  Performing as one

Policies (see our website)

Environmental matters
•  Environmental policy
•  Climate Change policy
•  Packaging Waste & Recycling policy
•  Sustainable Agricultural Guiding Principles
•  Water Stewardship policy

Employees
•  Code of Business Conduct
• 
Inclusion & Diversity policy
•  Occupational Health & Safety policy
•  Quality & Food Safety policy

Human rights
•  Human Rights policy
•  Supplier Guiding Principles
•  Slavery & Human Trafficking statement

Social matters
•  Health & Wellness policy
•  HIV/AIDS policy
•  Code of Business Conduct
•  Supplier Guiding Principles
•  GMO position statement
•  Community Contributions policy
•  Premium spirits Responsible 

Marketing policy

•  Public policy engagement
•  Quality & Food Safety policy

Anti‑bribery & Corruption
•  Code of Business Conduct
•  Anti-bribery policy & compliance 

handbook

•  Supplier Guiding Principles
•  Community contributions policy

Principal risk
•  Risk policy

72

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

73

Non‑financial reporting directive

Delivering 24/7 takes an 

integrated approach

This spread constitutes our non-financial information statement. 
The below provides page references mapping out how our report 
complies with relevant regulation on non-financial information.

SR

CG

FS

SSR

SI

Our purpose

Policies and values

Effective oversight

Positive influence

Executing our vision

Defining our success

Serving as our north 

star ambition to guide 

everything we do.

Underpinning our business 

and setting the direction for 

how we achieve our goals.

Our Board and senior 

management ensure we stay 

on course to achieve our vision.

Being conscious of stakeholders, 
risks, market changes and 
material issues, while responding 
through our business model 
in a positive way.

To fulfil our Growth Story 
2025 we must consider 
all stakeholders at every 
step of our journey.

Operating in a sustainable 
way to ensure our remuneration 
and sustainability commitments 
are interlinked.

Our purpose pages 24-25

Senior leadership pages 96-98

Business model pages 16-17

Strategic pillars pages 24-25

Remuneration report pages 110-131

1

2

3

4

5

LEVERAGE OUR 
UNIQUE 24/7 
PORTFOLIO

WIN IN THE 
MARKETPLACE

FUEL GROWTH THROUGH 
COMPETITIVENESS 
& INVESTMENT

CULTIVATE THE 
POTENTIAL OF  
OUR PEOPLE

EARN OUR LICENCE 
TO OPERATE

Stakeholder engagement pages 
20-21

Market review pages 22-23
•  Regulatory environment
•  Sustainability

Principal risks pages 58-61 

Material issues page 52

GRI Content Index 
https://www.coca-colahellenic.com/
content/dam/cch/us/documents/
oar/Coca-Cola-HBC-2020-GRI-
Content-Index.pdf

Maintaining our leadership of the 
beverage industry in the DJSI was 
previously a part of the CEO’s individual 
performance metrics. However, 
as a result of COVID‑19 individual 
performance metrics were not possible 
for our employees including the CEO 
and as such, this was not the case.
We are introducing a sustainability KBI 
in the PSP awards from 2021 onwards. 
See page 127

CEO pay ratio
See page 127

2025 Sustainability 
commitments pages 50-51
•  Emissions reduction
•  Water reduction and stewardship
•  World Without Waste
• 
Ingredient sourcing
•  Nutrition
•  Our people and communities

We are devoted to growing 

every customer and delighting 

every consumer 24/7 by 

nurturing passionate and 

empowered teams of people 

while enriching our communities 

and caring for the environment.

How our Board considers 

stakeholders in decision‑making 

pages 92-94 

•  Slavery & Human Trafficking statement

Social Responsibility Committee 

pages 108-109

Values pages 24-25

•  Winning with customers

•  Nurturing our people

•  Excellence

• 

Integrity

•  Learning

•  Performing as one

Policies (see our website)

Environmental matters

•  Environmental policy

•  Climate Change policy

•  Packaging Waste & Recycling policy

•  Sustainable Agricultural Guiding Principles

•  Water Stewardship policy

Employees

•  Code of Business Conduct

• 

Inclusion & Diversity policy

•  Occupational Health & Safety policy

•  Quality & Food Safety policy

Human rights

•  Human Rights policy

•  Supplier Guiding Principles

Social matters

•  Health & Wellness policy

•  HIV/AIDS policy

•  Code of Business Conduct

•  Supplier Guiding Principles

•  GMO position statement

•  Community Contributions policy

•  Premium spirits Responsible 

Marketing policy

•  Public policy engagement

•  Quality & Food Safety policy

Anti‑bribery & Corruption

•  Code of Business Conduct

•  Anti-bribery policy & compliance 

handbook

•  Supplier Guiding Principles

•  Community contributions policy

Principal risk

•  Risk policy

74

COCA-COLA HBC

74

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INTEGRATED ANNUAL REPORT 2020

75

Corporate 
Governance

Contents

Corporate Governance

SR

CG

FS

SSR

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Chairman’s introduction to corporate governance
Board of Directors
Corporate Governance Report

76
80
84
110 Directors’ Remuneration Report
131

Statement of Directors’ Responsibilities

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COCA-COLA HBC

Chairman’s introduction to corporate governance

Governing adaptation 
and change

Letter from the  
Chairman of the Board

Dear Shareholder
As Chairman, I am pleased to introduce our Corporate 
Governance Report for 2020. The results of our work 
this year overseeing implementation of our Growth 
Story 2025 strategy in the volatile environment of a 
COVID-19 pandemic are testament to the effectiveness 
of the Board. Our Board’s independence and diverse 
range of skills helps keep us focused on long-term 
competitiveness. I believe the Board continues to 
demonstrate that it is working well together. 

Protecting our people and our business
The COVID-19 pandemic created unprecedented change in the 
retail landscape and considerable challenges to our people and our 
business. This required agility and adaptation across the Group to 
face a wealth of challenges. 

The Board quickly identified its first priority: ensuring the safety 
of our people, customers, partners and communities. In early 2020, 
the Board also supported management in establishing a Group 
COVID-19 Operational Task Force, as discussed in more detail in the 
section on Board oversight of COVID-19 response on pages 87-89. 
Initially, a crisis management team met daily to monitor the 
development of the COVID-19 pandemic. Weekly meetings of 
the Task Force were later established to oversee the Company’s 
response to both health and safety needs and adaptations made 
in response to the dramatic changes in our operating environment.

A number of steps were taken to support the physical and mental 
wellbeing and health of our people as they worked to maintain 
product supply and continue to serve our customers. These are 
discussed in detail in the cultivate the potential of our people section 
of this report on pages 38-41.

Closures of hotels, restaurants, cafés, bars, entertainment venues 
and in some cases, public spaces were implemented across our 
markets in 2020. In response to these restrictions and the sudden, 
dramatic change to the retail landscape, our priorities, spending 
and investment shifted. Changes were made regarding capital 
expenditures and new product launches. Adjustments were made 
to our route to market with the redeployment of salespeople 
from out-of-home to at-home selling. To support the increase 
in e-commerce activities, we rapidly shifted investment in new and 
enhanced business-to-business and direct-to-consumer platforms.

The wider community was also a priority and we partnered with 
NGOs including the Red Cross, food banks and charities as well as 
local governments to help people in need. We contributed cash 
funds and accessed additional cash funds via The Coca-Cola 
Foundation to enable the provision of free products to healthcare 
workers, the purchase of respirators for hospitals and the provision 
of personal protective equipment. Many of our own people 
supported this work in the community by volunteering to work for 
customers in their warehouses, on shop floors and with deliveries; 
and volunteering for NGOs (to help the elderly) and local government 
institutions in a number of countries.

Disruptions caused by the COVID-19 pandemic led the Board to 
devote more time and resources to short-term considerations in 
2020. While the COVID-19 pandemic is ongoing as at the start of 
2021, with the extraordinary efforts of our dedicated people we have 
thus far largely succeeded in protecting our employees and our 
business. We have also positioned the Company to take advantage 
of new, emerging opportunities in the post-pandemic recovery period.

Adapting to win
The long-term success of our business remains connected to the 
success of our customers and partners, and our ability to delight 
consumers with the beverages and brands they love. The theme 
of this year’s report, “Adapt to Win” highlights our focus on continuing 
to provide better, faster service to our customers during a period 
of dramatic upheaval. We were able to accomplish this due to our 
well-embedded values-based culture, which highlights agility, 
empowerment and continual learning. 

As a Board, we aimed to ensure the highest standards of corporate 
governance at the same time that we committed to doing the right 
thing, and putting safety first. 

Importance of good governance
Our internal policies and procedures, which have been consistently 
effective since the Group was formed, are properly documented and 
communicated against the framework applicable to premium listed 
companies in the UK. As a Board, our aim is to ensure the highest 
standards of corporate governance, accountability and risk 
management and this was just as important during the challenges 
posed by the COVID-19 pandemic. 

The Board and its committees conducted an annual review of the 
effectiveness of our risk management system and internal controls, 
further details of which are set out in the Audit and Risk Committee 
report on page 104. The Board confirms that it has concluded that 
our risk management and internal control systems are effective.

76

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INTEGRATED ANNUAL REPORT 2020

77

SR

CG

FS

SSR

SI

We are subject to the UK Corporate Governance Code 2018. It sets out 
the principles of good practice in relation to: board leadership and 
company purpose; division of responsibilities; composition, success 
and evaluation; audit, risk and internal controls; and remuneration.

Further information on our application of the UK Corporate 
Governance Code 2018 for the year ended 31 December 2020 can 
be found in this report on page 78.

Board meetings normally take place in Zug, Switzerland, but also 
in selected markets across our territory. These were moved online in 
2020 as a result of travel restrictions and safety concerns. The Board 
and its committees were therefore able to meet as often as planned. 
Due to care being taken to ensure that Board members are not over 
committed, it was also possible to have a few additional updates 
in 2020 when this was warranted. 

An engaged Board
Our strong corporate culture is fundamental to our business 
continuity and success, and the Board plays a critical role in shaping 
the culture of the Company by promoting a growth-focused and 
values-based conduct. As our business evolved faster than ever 
in 2020 in response to disruptions in our business environment, 
our enduring core values of excellence and customer service served 
us well while our increased focus on continued learning and smart 
risk taking supported the Company’s adaptation. 

We monitor our progress in integrating our values through various 
indicators, including our Employee Engagement Index, diversity 
indicators, and health and safety indicators. We understand the 
importance of the Board’s role in establishing the Company’s ‘tone 
from the top’ in terms of its culture and values, and our Directors 
lead by example as ambassadors of our values in order to cascade 
good behaviour throughout the organisation. 

In 2020 it was even more critical to continually engage with our 
people to ensure we understood their needs and challenges. 
In addition to the annual survey for the Employee Engagement Index, 
two additional all-employee surveys were conducted in May and 
July 2020. While Charlotte Boyle is our designated non-Executive 
Director responsible for engaging with our people to provide 
feedback to the Board, feedback from our people through these 
surveys was brought to the full Board in 2020 to facilitate 
understanding and rapid response.

Board evaluation 
In line with our commitment to adhere to best corporate governance 
practices, an externally facilitated Board effectiveness evaluation 
was conducted in the second half of 2020. We will do this once 
again in 2021 to build upon the learnings of the 2020 evaluation. 
Further details are disclosed in the Nomination Committee report 
on page 106.

Board composition and diversity
The composition and size of the Board will continue to be under review. 
We believe that our Board is well-balanced and diverse, with the right 
mix of international skills, experience, background, independence 
and knowledge in order to discharge its duties and responsibilities 
effectively. The Board is mindful of the overall length of service 
of the Board as a whole and is committed to recruiting Directors 
with diverse backgrounds, personalities, skills and experience. 

We continue to attach great importance to all aspects of diversity in 
our nomination processes at Board and senior management levels, 
while appointing candidates with the credentials that are necessary 
for the continuing growth of our operations within a highly competitive 
and specialised industry. We believe that having a diverse Board 
is another factor in our resilience and are proud of our track record 
of female representation. As of the date of this report, female 
Directors comprise more than 30% of our Board.

At the 2020 Annual General Meeting, Anna Diamantopoulou was 
appointed to the Board as non-Executive Director and John Sechi 
retired on the same date. The skills and expertise each member 
brings to our Board can be found on pages 80-82.

Anastassis G. David
Chairman of the Board

How the Board oversaw strategy implementation 
during the COVID‑19 pandemic

In spite of considerable upheaval in retail and changing consumer 
needs and preferences across our markets in 2020, we remain 
convinced that pursuing our vision to become the leading 24/7 
beverage partner is the right long-term strategy for our Company. 
Safety was our first priority in 2020, followed by ensuring business 
continuity and positioning the Company to take advantage 
of emerging opportunities to achieve growth and success over 
the long term. 

Decisions taken by the Board this year to support our long-term 
strategy while navigating short-term concerns included prioritising 
investments in technology, reducing CapEx spending, temporarily 
cutting production of niche products to streamline supply and 
distribution and adjusting new product launches. Our roll out of our 
Costa Coffee business, for example, continued largely as planned 
although some adjustments were made to prioritise at-home 
channels. Details about our Costa Coffee launch are reported on 
page 29. To maintain alignment between the Company’s culture, 
values and strategy during the COVID-19 pandemic, the 
Remuneration Committee oversaw adjustments to our incentive 
arrangements. Details are reported in the Remuneration 
Committee report on pages 110-111.

See page 87 for more information.

Chairman’s introduction to corporate governance

Governing adaptation 

and change

Letter from the  

Chairman of the Board

Closures of hotels, restaurants, cafés, bars, entertainment venues 

and in some cases, public spaces were implemented across our 

markets in 2020. In response to these restrictions and the sudden, 

dramatic change to the retail landscape, our priorities, spending 

and investment shifted. Changes were made regarding capital 

expenditures and new product launches. Adjustments were made 

to our route to market with the redeployment of salespeople 

from out-of-home to at-home selling. To support the increase 

in e-commerce activities, we rapidly shifted investment in new and 

enhanced business-to-business and direct-to-consumer platforms.

The wider community was also a priority and we partnered with 

NGOs including the Red Cross, food banks and charities as well as 

local governments to help people in need. We contributed cash 

funds and accessed additional cash funds via The Coca-Cola 

Foundation to enable the provision of free products to healthcare 

workers, the purchase of respirators for hospitals and the provision 

of personal protective equipment. Many of our own people 

supported this work in the community by volunteering to work for 

customers in their warehouses, on shop floors and with deliveries; 

and volunteering for NGOs (to help the elderly) and local government 

institutions in a number of countries.

Disruptions caused by the COVID-19 pandemic led the Board to 

devote more time and resources to short-term considerations in 

2020. While the COVID-19 pandemic is ongoing as at the start of 

2021, with the extraordinary efforts of our dedicated people we have 

thus far largely succeeded in protecting our employees and our 

business. We have also positioned the Company to take advantage 

of new, emerging opportunities in the post-pandemic recovery period.

Adapting to win

The long-term success of our business remains connected to the 

success of our customers and partners, and our ability to delight 

consumers with the beverages and brands they love. The theme 

of this year’s report, “Adapt to Win” highlights our focus on continuing 

to provide better, faster service to our customers during a period 

of dramatic upheaval. We were able to accomplish this due to our 

well-embedded values-based culture, which highlights agility, 

As a Board, we aimed to ensure the highest standards of corporate 

governance at the same time that we committed to doing the right 

thing, and putting safety first. 

Importance of good governance

Our internal policies and procedures, which have been consistently 

effective since the Group was formed, are properly documented and 

communicated against the framework applicable to premium listed 

companies in the UK. As a Board, our aim is to ensure the highest 

standards of corporate governance, accountability and risk 

management and this was just as important during the challenges 

posed by the COVID-19 pandemic. 

The Board and its committees conducted an annual review of the 

effectiveness of our risk management system and internal controls, 

further details of which are set out in the Audit and Risk Committee 

report on page 104. The Board confirms that it has concluded that 

our risk management and internal control systems are effective.

Dear Shareholder

As Chairman, I am pleased to introduce our Corporate 

Governance Report for 2020. The results of our work 

this year overseeing implementation of our Growth 

Story 2025 strategy in the volatile environment of a 

COVID-19 pandemic are testament to the effectiveness 

of the Board. Our Board’s independence and diverse 

range of skills helps keep us focused on long-term 

competitiveness. I believe the Board continues to 

demonstrate that it is working well together. 

Protecting our people and our business

The COVID-19 pandemic created unprecedented change in the 

retail landscape and considerable challenges to our people and our 

business. This required agility and adaptation across the Group to 

face a wealth of challenges. 

The Board quickly identified its first priority: ensuring the safety 

the Board also supported management in establishing a Group 

COVID-19 Operational Task Force, as discussed in more detail in the 

section on Board oversight of COVID-19 response on pages 87-89. 

Initially, a crisis management team met daily to monitor the 

development of the COVID-19 pandemic. Weekly meetings of 

the Task Force were later established to oversee the Company’s 

response to both health and safety needs and adaptations made 

in response to the dramatic changes in our operating environment.

A number of steps were taken to support the physical and mental 

wellbeing and health of our people as they worked to maintain 

product supply and continue to serve our customers. These are 

discussed in detail in the cultivate the potential of our people section 

of this report on pages 38-41.

of our people, customers, partners and communities. In early 2020, 

empowerment and continual learning. 

78

COCA-COLA HBC

The UK Corporate 
Governance Code 2018

As a Swiss corporation listed on the London Stock Exchange (LSE) with a secondary listing on the Athens Exchange, we aim to ensure that 
our corporate governance systems remain in line with international best practices. Our corporate governance standards and procedures are 
continuously reviewed in light of current developments and rulemaking processes in the UK, Switzerland and also the EU. Further details are 
available on our website. 

In respect of the year ended 31 December 2020, the Company was subject to the UK Corporate Governance Code 2018 (a copy is available 
from: www.frc.org.uk).

Our Board confirms that the Company applied the principles and complied with the provisions of the UK Corporate Governance Code 
throughout the financial year ended December 2020, except for the following provisions: (1) the Chairman was not independent on appointment 
(provision 9) and has been a Board member for more than nine years (provision 19), and a full explanation for this departure is provided on page 
84. On appointment the Board unanimously supported and continues to support Anastassis David’s appointment as Chairman; (2) provision 
38 requires alignment of executive director pension contributions with the wider workforce. As this is a new requirement of the UK Corporate 
Governance Code, it was difficult for us to comply with this provision due to existing contractual obligations. However, as explained on page 114 
of the Directors’ Remuneration Report, our timeline for compliance is that on the appointment of any new Executive Director their pension 
contributions will be aligned with the pension scheme for the wider workforce. Pursuant to our obligations under the Listing Rules, we intend 
to apply the principles and continually comply with the provisions of the UK Corporate Governance Code or to explain any instances of 
non-compliance in our Annual Report. The Company has applied the principles as far as possible and in accordance with and as permitted by 
Swiss law. Further information on appointment of Directors and compliance with the UK Corporate Governance Code can be found as follows:

Section 1: Board leadership and company purpose

See page

Section 3: Composition, succession and evaluation

See page

A.  Effective and entrepreneurial board to promote 

the long-term sustainable success of the company, 
generating value for shareholders and contributing 
to wider society

B.  Purpose, values and strategy with alignment to culture
C.  Resources for the company to meet its objectives 

and measure performance. Controls framework for 
management and assessment of risks
D.  Effective engagement with shareholders 

and stakeholders

E.  Consistency of workforce policies and practices 
to support long-term sustainable success

• 

• 

• 

• 

• 

• 

Chairman’s letter

Strategic report

Board engagement with key stakeholders

Shareholder engagement

Audit and Risk Committee report

Conflicts of interest

Section 2: Division of responsibilities

F.  Leadership of board by chair 
G.  Board composition and responsibilities
H.  Role of non-executive directors
I.  Company secretary, policies, processes, information, 

time and resources

Board composition

Key roles and responsibilities

• 

• 

•  General qualifications required of all Directors

• 

• 

Information and training

Board appointments and succession planning

10-12

10-72

83-93

94

100-105

95

See page

84-85

85-86

83

94

95

J.  Board appointments and succession plans for board 
and senior management and promotion of diversity

K.  Skills, experience and knowledge of Board and length 

of service of board as a whole

L.  Annual evaluation of board and directors and 

demonstration of whether each director continues 
to contribute effectively

• 

Board composition

•  Diversity, tenure and experience

83-84

82-83

• 

Board, committee and director performance evaluation

94

•  Nomination Committee report

Section 4: Audit, risk and internal controls

M. 

Independence and effectiveness of internal and 
external audit functions and integrity of financial 
and narrative statements

N.  Fair, balanced and understandable assessment 
of the company’s position and prospects

O.  Risk management and internal control framework 

and principal risks company is willing to take to achieve 
its long-term objectives

• 

• 

• 

Audit and Risk Committee report 

Strategic Report

Fair, balanced and understandable Annual Report

•  Going concern basis of accounting

• 

Viability statement

Section 5: Remuneration

106-107

See page

100-105

10-72

102, 105, 
131

103, 131

57

See page

P.  Remuneration policies and practices to support strategy 
and promote long-term sustainable success with executive 
remuneration aligned to company purpose and values

Q.  Procedure for executive, director and senior 

management remuneration

R.  Authorisation of remuneration outcomes

• 

Remuneration Committee report 

110-130

78

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

79

SR

CG

FS

SSR

SI

Amending the Articles of Association
The Articles of Association may only be amended by a resolution 
of the shareholders passed by a majority of at least two-thirds of the 
voting rights represented and an absolute majority of the nominal 
value of the shares represented.

Share capital structure
The Company has ordinary shares in issue with a nominal value of CHF 
6.7 each. Rights attaching to each share are identical and each share 
carries one vote. The Company’s Articles of Association also allow, 
subject to shareholder approval, for the conversion of registered 
shares into bearer shares and bearer shares into registered shares. 
Details of the movement in ordinary share capital during the year 
can be found on page 196. There are no persons holding shares that 
carry special rights with regard to the control of the Company.

Powers of Directors to issue and buy back shares
Subject to the provisions of the relevant laws and the Articles 
of Association, the Board acting collectively has the ultimate 
responsibility for running the Company and the supervision and 
control of its executive management. The Directors may take 
decisions on all matters which are not expressly reserved to the 
shareholders or by the Articles of Association. Pursuant to the 
provisions of the Articles of Association, the Directors require 
shareholder authority to issue and repurchase shares. At the Annual 
General Meeting on 16 June 2020, the shareholders authorised the 
Directors to repurchase ordinary shares of CHF 6.70 each in the 
capital of the Company up to a maximum aggregate number of 
10,000,000 representing less than 10% of the Company’s issued 
share capital as at 6 May 2020. The authority will expire at the 
conclusion of the 2021 Annual General Meeting on 22 June 2021. 
Total shares held in treasury are 6,189,415 of which 2,759,280 
shares are held by Coca-Cola HBC AG and 3,430,135 shares are 
held by its subsidiary, Coca-Cola HBC Services MEPE. 

Certain differences between the Company’s 
corporate governance practices and the UK 
Corporate Governance Code
The Swiss Ordinance against Excessive Compensation in Listed 
Companies further limits the authority of the Remuneration 
Committee and the Board to determine compensation. The effective 
limitations include requiring that the Annual General Meeting 
approve the maximum total compensation of each of the Board 
and the Operating Committee, requiring that certain compensation 
elements be authorised in the Articles of Association and prohibiting 
certain forms of compensation, such as severance payments and 
financial or monetary incentives for the acquisition or disposal 
of firms. We are in compliance with the requirements of the Swiss 
Ordinance against Excessive Compensation in Listed Companies 
and have amended our Articles of Association to that effect.

Anastassis G. David was originally appointed as non-Executive 
Director in 2006 at the request of Kar-Tess Holding and was not, 
at the time of his appointment as Chairman, in 2016, independent 
as defined by the UK Corporate Governance Code. In view of 
Anastassis David’s strong identification with the Company and its 
shareholder interests, combined with his deep knowledge and 
experience of The Coca-Cola System, the Board deemed it to be 
in the best interests of the Group and its shareholders for him to 
be appointed as Chairman, to continue to promote an effective 
and appropriately balanced leadership of the Group. In accordance 
with the established policy of appointing all Directors for one year 
at a time, the Board intends to continue to keep all positions under 
regular review and subject to annual election by shareholders at the 
Annual General Meeting. The Board is cognisant of the length of 
tenure of the Chairman and when he was first appointed to the 
Board. However, the Board continues to believe that the proven 
leadership of our Chairman in combination with his deep knowledge 
of The Coca-Cola System position him as unique to steer the Group 
at the current challenging time. 

Application of governance codes

Other corporate governance codes
There is no mandatory corporate governance code under Swiss 
law applicable to the Company. The main source of law for Swiss 
governance rules is the company law contained in article 620 ff. 
of the Swiss Code of Obligations, as well as the Ordinance against 
Excessive Compensation in Listed Companies.

In addition, the UK’s City Code on Takeovers and Mergers 
(the ‘City Code’) does not apply to the Company by operation of law, 
as the Company is not incorporated under English law. The Articles 
of Association include specific provisions designed to prevent any 
person acquiring shares carrying 30% or more of the voting rights 
(taken together with any interest in shares held or acquired by the 
acquirer or persons acting in concert with the acquirer) except if 
(subject to certain exceptions) such acquisition would not have been 
prohibited by the City Code or if such acquisition is made through 
an offer conducted in accordance with the City Code. For further 
details, please refer to the Company’s Articles of Association, which 
are available on our website.

The UK Corporate 

Governance Code 2018

As a Swiss corporation listed on the London Stock Exchange (LSE) with a secondary listing on the Athens Exchange, we aim to ensure that 

our corporate governance systems remain in line with international best practices. Our corporate governance standards and procedures are 

continuously reviewed in light of current developments and rulemaking processes in the UK, Switzerland and also the EU. Further details are 

In respect of the year ended 31 December 2020, the Company was subject to the UK Corporate Governance Code 2018 (a copy is available 

available on our website. 

from: www.frc.org.uk).

Our Board confirms that the Company applied the principles and complied with the provisions of the UK Corporate Governance Code 

throughout the financial year ended December 2020, except for the following provisions: (1) the Chairman was not independent on appointment 

(provision 9) and has been a Board member for more than nine years (provision 19), and a full explanation for this departure is provided on page 

84. On appointment the Board unanimously supported and continues to support Anastassis David’s appointment as Chairman; (2) provision 

38 requires alignment of executive director pension contributions with the wider workforce. As this is a new requirement of the UK Corporate 

Governance Code, it was difficult for us to comply with this provision due to existing contractual obligations. However, as explained on page 114 

of the Directors’ Remuneration Report, our timeline for compliance is that on the appointment of any new Executive Director their pension 

contributions will be aligned with the pension scheme for the wider workforce. Pursuant to our obligations under the Listing Rules, we intend 

to apply the principles and continually comply with the provisions of the UK Corporate Governance Code or to explain any instances of 

non-compliance in our Annual Report. The Company has applied the principles as far as possible and in accordance with and as permitted by 

Swiss law. Further information on appointment of Directors and compliance with the UK Corporate Governance Code can be found as follows:

Section 1: Board leadership and company purpose

See page

Section 3: Composition, succession and evaluation

See page

A.  Effective and entrepreneurial board to promote 

the long-term sustainable success of the company, 

generating value for shareholders and contributing 

to wider society

B.  Purpose, values and strategy with alignment to culture

C.  Resources for the company to meet its objectives 

and measure performance. Controls framework for 

management and assessment of risks

D.  Effective engagement with shareholders 

and stakeholders

E.  Consistency of workforce policies and practices 

to support long-term sustainable success

Chairman’s letter

Strategic report

Board engagement with key stakeholders

Shareholder engagement

Audit and Risk Committee report

Conflicts of interest

Section 2: Division of responsibilities

F.  Leadership of board by chair 

G.  Board composition and responsibilities

H.  Role of non-executive directors

time and resources

Board composition

Key roles and responsibilities

•  General qualifications required of all Directors

Information and training

Board appointments and succession planning

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

10-12

10-72

83-93

94

95

100-105

See page

84-85

85-86

83

94

95

J.  Board appointments and succession plans for board 

and senior management and promotion of diversity

K.  Skills, experience and knowledge of Board and length 

of service of board as a whole

L.  Annual evaluation of board and directors and 

demonstration of whether each director continues 

to contribute effectively

• 

Board composition

•  Diversity, tenure and experience

• 

Board, committee and director performance evaluation

94

•  Nomination Committee report

Section 4: Audit, risk and internal controls

M. 

Independence and effectiveness of internal and 

external audit functions and integrity of financial 

and narrative statements

N.  Fair, balanced and understandable assessment 

of the company’s position and prospects

O.  Risk management and internal control framework 

and principal risks company is willing to take to achieve 

its long-term objectives

Audit and Risk Committee report 

Strategic Report

• 

• 

• 

•  Going concern basis of accounting

• 

Viability statement

Section 5: Remuneration

83-84

82-83

106-107

See page

100-105

10-72

102, 105, 

131

103, 131

57

See page

P.  Remuneration policies and practices to support strategy 

and promote long-term sustainable success with executive 

remuneration aligned to company purpose and values

Q.  Procedure for executive, director and senior 

management remuneration

R.  Authorisation of remuneration outcomes

• 

Remuneration Committee report 

110-130

I.  Company secretary, policies, processes, information, 

Fair, balanced and understandable Annual Report

80

COCA-COLA HBC

Board of Directors

Anastassis G. David
Non-Executive Chairman

Charlotte J. Boyle
Independent non-Executive Director

Appointed: January 2016. He joined the Board 
of Coca-Cola HBC as a non-Executive Director 
in 2006 and was appointed Vice Chairman in 2014.

Skills and experience: Anastassis brings to his 
role more than 20 years’ experience as an investor 
and non-executive director in the beverage 
industry. Anastassis is also a former Chairman 
of Navios Corporation. He holds a BA in History 
from Tufts University.

External appointments: Anastassis is active 
in the international community. He serves as 
vice-chairman of Aegean Airlines S.A., vice-
chairman of the Cyprus Union of Shipowners and 
chairman of the Board of Sea Trade Holdings Inc, 
a shipowning company of dry cargo vessels. He is 
also a member of the Board of Trustees of College 
Year in Athens.

Nationality: British

Appointed: June 2017.

Skills and experience: After 14 years with 
The Zygos Partnership, an international executive 
search and board advisory firm, including nine 
years as a partner, she retired from her position 
in July 2017. Prior to that, Charlotte worked at 
Goldman Sachs International, and at Egon Zehnder 
International, an international executive search 
and management assessment firm. Charlotte 
obtained an MBA from the London Business 
School and an MA from Oxford University, and 
was a Bahrain British Foundation Scholar.

External appointments: Charlotte serves as 
an independent non-executive director and chair 
of the Environment, Sustainability and Community 
Committee and the Remuneration Committee 
of Capco plc, a non-executive adviser to the 
Group Executive Board of Knight Frank LLP 
and as member of the board and chair of the 
finance committee of Alfanar, the venture 
philanthropy organization.

Nationality: British

Zoran Bogdanovic
Chief Executive Officer, Executive Director

Appointed: June 2018.

Skills and experience: Zoran was previously 
the Company’s Region Director responsible for 
operations in 12 countries, and has been a member 
of the Operating Committee since 2013. He joined 
the Company in 1996 and has held a number of 
senior leadership positions, including as General 
Manager of the Company’s operations in Croatia, 
Switzerland and Greece. Zoran has a track record 
of delivering results across our territories and 
demonstrating the values that are the foundation 
of our Company culture.

External appointments: None

Nationality: Croatian

Olusola (Sola) David‑Borha
Independent non-Executive Director

Appointed: June 2015.

Skills and experience: Sola has more than 
30 years’ experience in financial services and held 
several senior roles within the Stanbic Group, 
including the position of Chief Executive of Stanbic 
IBTC Bank from May 2011 to November 2012. 
She also served as Deputy Chief Executive Officer 
of Stanbic IBTC Bank and Head of Investment 
Banking Coverage Africa (excluding South Africa). 
Stanbic IBTC Holdings is listed on the Nigerian 
Stock Exchange and is a member of Standard 
Bank group.

Sola holds a first degree in Economics, and obtained 
an MBA degree from Manchester Business School. 
Her executive education experience includes the 
Advanced Management Programme of the Harvard 
Business School and the Global CEO Programme 
of CEIBS, Wharton and IESE.

External appointments: Since January 2017, 
Sola has been the Chief Executive of the Africa 
Regions (excluding South Africa) for Standard 
Bank Group, Africa’s largest bank by assets with 
operations in 20 countries across the continent, 
Sola serves also as non-executive director on the 
boards of Stanbic IBTC Holdings Plc and Stanbic 
Uganda Holdings Limited, listed entities that are 
members of the Standard Bank Group.

Nationality: Nigerian

Anna Diamantopoulou
Independent non-Executive Director

Appointed: June 2020.

Skills and experience: Anna, as a former 
European Commissioner, brings to the Group 
a unique expertise on matters of employment and 
equal opportunity together with deep knowledge 
of European CSR agenda. Anna was an elected 
Member of the Greek Parliament for over a decade 
and during that time she served as Deputy Minister 
for Industries, Minister of Education, Lifelong 
Learning and Religious Affairs and Minister 
of Development, Competitiveness and Shipping 
of the Hellenic Republic. Anna served as a 
member of the European Commission in charge 
of Employment, Social Affairs and Equal 
Opportunities (1999-2004).

External appointments: Founder and President 
of DIKTIO-Network for Reform in Greece and 
Europe, a leading Athens-based independent, 
non-partisan policy institute. A Council Member 
of the European Council on Foreign Relations, 
an Advisory Board Member of Delphi Economic 
Forum and a member of the Honorary Board 
of the Bussola Institute, a foundation aiming 
to strengthen cooperation between the EU 
and the GCC.

Nationality: Greek

80

COCA-COLA HBC

Board of Directors

Anastassis G. David

Non-Executive Chairman

Charlotte J. Boyle

Independent non-Executive Director

Appointed: January 2016. He joined the Board 

of Coca-Cola HBC as a non-Executive Director 

in 2006 and was appointed Vice Chairman in 2014.

Appointed: June 2017.

Skills and experience: After 14 years with 

Skills and experience: Anastassis brings to his 

The Zygos Partnership, an international executive 

role more than 20 years’ experience as an investor 

search and board advisory firm, including nine 

and non-executive director in the beverage 

industry. Anastassis is also a former Chairman 

years as a partner, she retired from her position 

in July 2017. Prior to that, Charlotte worked at 

of Navios Corporation. He holds a BA in History 

Goldman Sachs International, and at Egon Zehnder 

from Tufts University.

External appointments: Anastassis is active 

in the international community. He serves as 

vice-chairman of Aegean Airlines S.A., vice-

chairman of the Cyprus Union of Shipowners and 

International, an international executive search 

and management assessment firm. Charlotte 

obtained an MBA from the London Business 

School and an MA from Oxford University, and 

was a Bahrain British Foundation Scholar.

chairman of the Board of Sea Trade Holdings Inc, 

External appointments: Charlotte serves as 

a shipowning company of dry cargo vessels. He is 

an independent non-executive director and chair 

also a member of the Board of Trustees of College 

of the Environment, Sustainability and Community 

Year in Athens.

Nationality: British

Committee and the Remuneration Committee 

of Capco plc, a non-executive adviser to the 

Group Executive Board of Knight Frank LLP 

and as member of the board and chair of the 

finance committee of Alfanar, the venture 

philanthropy organization.

Nationality: British

Zoran Bogdanovic

Chief Executive Officer, Executive Director

Appointed: June 2018.

Skills and experience: Zoran was previously 

the Company’s Region Director responsible for 

operations in 12 countries, and has been a member 

of the Operating Committee since 2013. He joined 

the Company in 1996 and has held a number of 

senior leadership positions, including as General 

Manager of the Company’s operations in Croatia, 

Switzerland and Greece. Zoran has a track record 

of delivering results across our territories and 

demonstrating the values that are the foundation 

of our Company culture.

External appointments: None

Nationality: Croatian

Olusola (Sola) David‑Borha

Independent non-Executive Director

Appointed: June 2015.

Skills and experience: Sola has more than 

30 years’ experience in financial services and held 

several senior roles within the Stanbic Group, 

including the position of Chief Executive of Stanbic 

IBTC Bank from May 2011 to November 2012. 

She also served as Deputy Chief Executive Officer 

of Stanbic IBTC Bank and Head of Investment 

Banking Coverage Africa (excluding South Africa). 

Stanbic IBTC Holdings is listed on the Nigerian 

Stock Exchange and is a member of Standard 

Bank group.

Sola holds a first degree in Economics, and obtained 

an MBA degree from Manchester Business School. 

Her executive education experience includes the 

Advanced Management Programme of the Harvard 

Business School and the Global CEO Programme 

of CEIBS, Wharton and IESE.

External appointments: Since January 2017, 

Sola has been the Chief Executive of the Africa 

Regions (excluding South Africa) for Standard 

Bank Group, Africa’s largest bank by assets with 

operations in 20 countries across the continent, 

Sola serves also as non-executive director on the 

boards of Stanbic IBTC Holdings Plc and Stanbic 

Uganda Holdings Limited, listed entities that are 

members of the Standard Bank Group.

Nationality: Nigerian

Anna Diamantopoulou

Independent non-Executive Director

Appointed: June 2020.

Skills and experience: Anna, as a former 

European Commissioner, brings to the Group 

a unique expertise on matters of employment and 

equal opportunity together with deep knowledge 

of European CSR agenda. Anna was an elected 

Member of the Greek Parliament for over a decade 

and during that time she served as Deputy Minister 

for Industries, Minister of Education, Lifelong 

Learning and Religious Affairs and Minister 

of Development, Competitiveness and Shipping 

of the Hellenic Republic. Anna served as a 

member of the European Commission in charge 

of Employment, Social Affairs and Equal 

Opportunities (1999-2004).

External appointments: Founder and President 

of DIKTIO-Network for Reform in Greece and 

Europe, a leading Athens-based independent, 

non-partisan policy institute. A Council Member 

of the European Council on Foreign Relations, 

an Advisory Board Member of Delphi Economic 

Forum and a member of the Honorary Board 

of the Bussola Institute, a foundation aiming 

to strengthen cooperation between the EU 

and the GCC.

Nationality: Greek

INTEGRATED ANNUAL REPORT 2020

81

External appointments: Reto serves as a 
member of the Board of Directors of UBS Group 
and also as the Chairman of the Supervisory Board 
of Swiss International Airlines. Reto is also a Vice 
Chairman at the Board of Directors of Medtech 
Innovation Partners AG, Basel.

Nationality: Swiss

of commercial refrigeration products for the 
beverage industry. Christo holds a BA in Classics 
from University College London and an MBA from 
the Kellogg School of Management in Chicago.

External appointments: Christo is the Chairman 
of Alpheus Capital, a single family private equity 
investment office.

Nationality: British

SR

CG

FS

SSR

SI

William W. (Bill) Douglas III
Independent non-Executive Director

Appointed: June 2016.

Skills and experience: Bill is a former Vice 
President of Coca-Cola Enterprises, a position 
in which he served from July 2004 until his 
retirement in June 2016. From 2000 until 2004, 
Bill served as Chief Financial Officer of Coca-Cola 
HBC. Bill has held various positions within the 
Coca-Cola System since 1985, including positions 
with responsibility for the IT function. Before joining 
the Coca-Cola System, Bill was associated with 
Ernst & Whinney, an international accounting firm. 
He received his undergraduate degree from the 
J.M. Tull School of Accounting at the University 
of Georgia.

External appointments: Bill is the Lead Director 
and Chairman of the Audit Committee of SiteOne 
Landscape Supply, Inc. He is also a member 
of the Board of Directors and Chair of the Audit 
Committee for The North Highland company. 
Finally, he is on the Board and past Chair of the 
University of Georgia Trustees.

Nationality: American

Anastasios I. Leventis
Non-Executive Director

Appointed: June 2014.

Skills and experience: Anastasios began his 
career as a banking analyst at Credit Suisse and 
then American Express Bank. He has previously 
served on the boards of the Cyprus Development 
Bank and Papoutsanis SA. He holds a BA in Classics 
from the University of Exeter and an MBA from 
New York University’s Leonard Stern School 
of Business.

External appointments: Anastasios is a board 
member of A.G. Leventis (Nigeria) Ltd. He is also 
a director of Alpheus Administration, a private 
company that administers assets for private 
clients and charitable foundations. In addition, he 
serves as a trustee of the A.G. Leventis Foundation, 
a member of the Board of Overseers of the 
Gennadius Library in Athens and a member of the 
Campaign board of the University of Exeter. He is 
a co-founder of the Cyclades Preservation Fund.

Nationality: British

Alexandra Papalexopoulou
Independent non-Executive Director

Appointed: June 2015.

Skills and experience: Alexandra worked 
previously for the OECD and the consultancy firm 
Booz, Allen & Hamilton, in Paris. From 2003 until 
February 2015, she served as a member of the 
board of directors of Frigoglass S.A.I.C. From 2010 
to 2015, she served as a member of the board 
of directors of National Bank of Greece and from 
2007 to 2009, she served as a member of the 
board of directors of Emporiki Bank. Alexandra 
holds a BA in Economics and Mathematics from 
Swarthmore College, USA, and an MBA from 
INSEAD, France.

External appointments: Alexandra is the 
Strategic Planning Director at Titan Cement 
Company S.A., where she has been employed 
since 1992 and has served as Executive Director 
since 1995. Alexandra is treasurer and a member 
of the board of directors of the Paul and Alexandra 
Canellopoulos Foundation, a member of the board 
of directors of the INSEAD business school and a 
member of the board of trustees of the American 
College of Greece.

Nationality: Greek

Reto Francioni
Senior Independent non-Executive Director

Appointed: June 2016.

Skills and experience: Reto has been Professor 
of Applied Capital Markets Theory at the University 
of Basel since 2006 and is the author of several 
highly respected books on capital market issues. 
From 2005 until 2015, Reto was Chief Executive 
Officer of Deutsche Börse AG and from 2002 until 
2005, he served as Chairman of the Supervisory 
Board and President of the SWX Group, which 
owns the Swiss Stock Exchange and has holdings 
in other exchanges. Between 2000 and 2002, Reto 
was Co-Chief Executive Officer and Spokesman 
for the Board of Directors of Consors AG. Between 
1993 and 2000, he held various management 
positions at Deutsche Börse AG, including that 
of Deputy Chief Executive Officer. He earned his 
Doctorate of Law at the University of Zurich.

Christo Leventis
Non-Executive Director

Appointed: June 2014.

Skills and experience: Christo worked as an 
Investment Analyst with Credit Suisse Asset 
Management from 1994 to 1999. In 2001, 
he joined J.P. Morgan Securities as an Equity 
Research Analyst focusing on European beverage 
companies. From 2003 until March 2014, Christo 
was a member of the Board of Directors of 
Frigoglass S.A.I.C., a leading global manufacturer 

Board committees

Audit and Risk Committee page 100

Nomination Committee page 106

Social Responsibility Committee page 108

Remuneration Committee page 110

Committee Chair

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COCA-COLA HBC

Board of Directors continued

José Octavio Reyes
Non-Executive Director

Appointed: June 2014.

Skills and experience: José is the former Vice 
Chairman of The Coca-Cola Export Corporation, 
a position in which he served from January 
2013 until his retirement in March 2014. 
He was president of the Latin America Group 
of The Coca-Cola Company from December 
2002 to December 2012. Following various 
managerial positions in Mexico, Brazil and in 
The Coca-Cola Company headquarters in Atlanta, 
José was named President of the North Latin 
America Division of Coca-Cola in 2002. Prior 
to joining Coca-Cola, José spent five years with 
Grupo IRSA, a Monsanto Company joint venture. 
José holds a BSc in Chemical Engineering from 
the Universidad Nacional Autónoma de México 
and an MBA from the Instituto Tecnológico de 
Estudios Superiores de Monterrey.

External appointments: José has been a member 
of the board of directors of MasterCard WorldWide 
since January 2008. He has been a Director 
of Coca-Cola FEMSA S.A.B. de C.V. since 2016.

Nationality: Mexican

Alfredo Rivera
Non-Executive Director

Appointed: June 2019.

Ryan Rudolph
Non-Executive Director

Appointed: June 2016.

Skills and experience: From 2013 to 2016, 
Alfredo was President of the Latin Center Business 
Unit for The Coca-Cola Company. Before joining 
the Latin Center, from September 2006 to 
December 2012, Alfredo was Sparkling Beverages 
General Manager for the Mexico Business Unit 
of The Coca-Cola Company. Alfredo joined 
The Coca-Cola Company in the Central America 
and Caribbean Division in 1997 as District Manager 
for Guatemala and El Salvador. From 1999 to 2003 
he was appointed Southeast Region Manager 
in the Brazil Division and from 2004 to 2006, 
he served as General Manager of the Ecuador 
business, leading the turnaround of the business 
under challenging circumstances. Prior to joining 
The Coca-Cola Company, Alfredo worked for 
two independent Coca-Cola bottlers in Honduras 
and El Salvador for 13 years. Alfredo holds a BA 
in History and an MBA from the University 
of Mississippi.

External appointments: Alfredo is president 
of North America for The Coca-Cola Company, 
helping lead the company’s transformation to 
emerge stronger as a total beverage company, 
enabled by a globally-networked organization. 
Prior to his current role, Alfredo served as 
president of TCCC's Latin America group, where 
he oversaw the operations of four business units 
across nearly 40 Latin and Caribbean countries. 
A veteran of the global Coca-Cola system for more 
than 35 years, Alfredo is a seasoned operator with 
proven ability to develop winning strategies and 
inspire teams to achieve sustainable growth. 

Skills and experience: From 2006 until 2019 Ryan 
was an attorney and partner at the law firm Oesch 
& Rudolph. From 1993 until 2006, he worked as an 
attorney at the business law firm Lenz & Staehelin 
in Zurich. Prior to that, he worked as a public 
relations consultant at the public relations agency 
Huber & Partner in Zurich, as marketing assistant 
and subsequently as manager at Winterthur Life 
Insurance as well as part-time with D&S, the 
Institute for Marketing and Communications 
Research in Zurich. Ryan obtained an LLM from 
the University of Zurich and is admitted to the 
Zurich bar. Ryan also studied at the Faculté des 
Lettres of the University of Geneva, as well as the 
Ecole Polytechnique in Lausanne.

External appointments: Ryan is an attorney 
and partner at the Zurich-based law firm RCS 
Trust & Legal A.G. In addition, he serves as a 
member of the Foundation Board of the A.G. 
Leventis Foundation and as a member of the 
board of various privately-held companies and 
charitable foundations.

Nationality: Swiss

Board committees

Audit and Risk Committee page 100

Nomination Committee page 106

Social Responsibility Committee page 108

Remuneration Committee page 110

Nationality: Honduran

Committee Chair

Diversity, tenure and experience of the Board

Board gender diversity

Board tenure

Men: 9
Women: 4

0-1 years

1-2 years

2-3 years

3-4 years

4-5 years

5-6 years

6-7 years 

13-14 years

Board experience

Finance, investments 
and accounting

International exposure

FMCG knowledge/ 
experience

Risk oversight 
and management

Sustainability and 
community engagement

Corporate governance

1

1

1

1

3

2

3

1

12

13

12

6

8

7

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COCA-COLA HBC

Board of Directors continued

José Octavio Reyes

Non-Executive Director

Appointed: June 2014.

Alfredo Rivera

Non-Executive Director

Appointed: June 2019.

Ryan Rudolph

Non-Executive Director

Appointed: June 2016.

Skills and experience: From 2013 to 2016, 

Skills and experience: From 2006 until 2019 Ryan 

Skills and experience: José is the former Vice 

Alfredo was President of the Latin Center Business 

was an attorney and partner at the law firm Oesch 

Chairman of The Coca-Cola Export Corporation, 

Unit for The Coca-Cola Company. Before joining 

& Rudolph. From 1993 until 2006, he worked as an 

a position in which he served from January 

2013 until his retirement in March 2014. 

He was president of the Latin America Group 

of The Coca-Cola Company from December 

2002 to December 2012. Following various 

managerial positions in Mexico, Brazil and in 

the Latin Center, from September 2006 to 

attorney at the business law firm Lenz & Staehelin 

December 2012, Alfredo was Sparkling Beverages 

in Zurich. Prior to that, he worked as a public 

General Manager for the Mexico Business Unit 

of The Coca-Cola Company. Alfredo joined 

relations consultant at the public relations agency 

Huber & Partner in Zurich, as marketing assistant 

The Coca-Cola Company in the Central America 

and subsequently as manager at Winterthur Life 

and Caribbean Division in 1997 as District Manager 

Insurance as well as part-time with D&S, the 

The Coca-Cola Company headquarters in Atlanta, 

for Guatemala and El Salvador. From 1999 to 2003 

Institute for Marketing and Communications 

José was named President of the North Latin 

America Division of Coca-Cola in 2002. Prior 

he was appointed Southeast Region Manager 

in the Brazil Division and from 2004 to 2006, 

to joining Coca-Cola, José spent five years with 

he served as General Manager of the Ecuador 

Research in Zurich. Ryan obtained an LLM from 

the University of Zurich and is admitted to the 

Zurich bar. Ryan also studied at the Faculté des 

Grupo IRSA, a Monsanto Company joint venture. 

business, leading the turnaround of the business 

Lettres of the University of Geneva, as well as the 

under challenging circumstances. Prior to joining 

Ecole Polytechnique in Lausanne.

José holds a BSc in Chemical Engineering from 

the Universidad Nacional Autónoma de México 

and an MBA from the Instituto Tecnológico de 

Estudios Superiores de Monterrey.

External appointments: José has been a member 

of the board of directors of MasterCard WorldWide 

of Mississippi.

The Coca-Cola Company, Alfredo worked for 

two independent Coca-Cola bottlers in Honduras 

and El Salvador for 13 years. Alfredo holds a BA 

in History and an MBA from the University 

External appointments: Ryan is an attorney 

and partner at the Zurich-based law firm RCS 

Trust & Legal A.G. In addition, he serves as a 

member of the Foundation Board of the A.G. 

Leventis Foundation and as a member of the 

since January 2008. He has been a Director 

External appointments: Alfredo is president 

board of various privately-held companies and 

of Coca-Cola FEMSA S.A.B. de C.V. since 2016.

of North America for The Coca-Cola Company, 

charitable foundations.

Nationality: Mexican

helping lead the company’s transformation to 

emerge stronger as a total beverage company, 

enabled by a globally-networked organization. 

Prior to his current role, Alfredo served as 

president of TCCC's Latin America group, where 

he oversaw the operations of four business units 

across nearly 40 Latin and Caribbean countries. 

A veteran of the global Coca-Cola system for more 

than 35 years, Alfredo is a seasoned operator with 

proven ability to develop winning strategies and 

inspire teams to achieve sustainable growth. 

Nationality: Swiss

Board committees

Audit and Risk Committee page 100

Nomination Committee page 106

Social Responsibility Committee page 108

Remuneration Committee page 110

Nationality: Honduran

Committee Chair

Diversity, tenure and experience of the Board

Board gender diversity

Board tenure

Men: 9

Women: 4

0-1 years

1-2 years

2-3 years

3-4 years

4-5 years

5-6 years

6-7 years 

13-14 years

Board experience

Finance, investments 

and accounting

International exposure

FMCG knowledge/ 

experience

Risk oversight 

and management

Sustainability and 

community engagement

Corporate governance

1

1

1

1

3

2

3

1

12

13

12

6

8

7

SR

CG

FS

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INTEGRATED ANNUAL REPORT 2020

83

General qualifications required of all Directors
Coca-Cola HBC’s Board Nomination Policy requires that each Director is recognised as a person of the highest integrity and standing, both 
personally and professionally. Each Director must be ready to devote the time necessary to fulfil his or her responsibilities to the Company 
according to the terms and conditions of his or her letter of appointment. Each Director should have demonstrable experience, skills and 
knowledge which enhance Board effectiveness and will complement those of the other members of the Board to ensure an overall balance 
of experience, skills and knowledge on the Board. In addition, each Director must demonstrate familiarity with and respect for good corporate 
governance practices, sustainability and responsible approaches to social issues.

Business characteristics

Qualifications, skills and experience Directors

Our business is extensive and involves complex financial 
transactions in the various jurisdictions where we operate

Experience in finance, investments 
and accounting

Our business is truly international with operations in 28 countries, 
at different stages of development, on three continents

Broad international exposure, and emerging 
and developing markets experience

Our business involves the preparation, packaging, sale and 
distribution of the world’s leading non-alcoholic beverage brands

Our Board’s responsibilities include the understanding and 
oversight of the key risks we are facing, establishing our risk 
appetite and ensuring that appropriate policies and procedures 
are in place to effectively manage and mitigate risks

Building community trust through the responsible and 
sustainable management of our business is an indispensable 
part of our culture

Our business involves compliance with many different regulatory 
and corporate governance requirements across a number of 
countries, as well as relationships with national governments 
and local authorities

Extensive knowledge of our business and the 
fast-moving consumer goods industry, as well 
as experience with manufacturing, route to 
market and customer relationships

Risk oversight and management expertise

Expertise in sustainability and experience 
in stakeholder engagement

Expertise in corporate governance and/or 
government relations

12

13

6

12

8

7

Director
Anastassis G. David4
Zoran Bogdanovic
Charlotte J. Boyle
Anna Diamantopoulou1
Olusola (Sola) David-Borha
William W. (Bill) Douglas III
Reto Francioni
Anastasios I. Leventis
Christo Leventis
Alexandra Papalexopoulou2
José Octavio Reyes
Alfredo Rivera
Ryan Rudolph
John P. Sechi3

Appointed
January 2016
June 2018
June 2017
June 2020
June 2015
June 2016
June 2016
June 2014
June 2014
June 2015
June 2014
June 2019
June 2016
June 2014

Board

Attended/
Total meetings
6/6
6/6
6/6
4/4
6/6
6/6
6/6
6/6
6/6
6/6
6/6
6/6
6/6
2/2

Audit and Risk

Attended/
Total meetings

Remuneration

Attended/
Total meetings

Nomination

Social Responsibility

Attended/
Total meetings

Attended/
Total meetings

4/4
2/3

4/4

1/1

4/4
2/3

4/4

1/1

3/3

4/4

1/1
4/4

8/8
8/8

5/5

3/3

1.  Anna Diamantopoulou was appointed to the Board at the Annual General Meeting on 16 June 2020. She was unable to attend the Remuneration and Nomination Committees 

meetings in December due to a long-standing prior engagement.

2.  Alexandra Papalexopoulou became a member of the Audit and Risk Committee at the Annual General Meeting on 16 June 2020.
3.  John Sechi retired from the Board and from the Audit and Risk Committee at the Annual General Meeting on 16 June 2020.
4.  Anastassis David was appointed as Chairman in 2016.

84

COCA-COLA HBC

Corporate governance report
Corporate governance report

Board composition

Membership of the Board
On 31 December 2020, our Board comprised 13 Directors: the 
Chairman, one Senior Independent Director, 10 non-Executive 
Directors and one Executive Director. The biographies of each 
member of the Board are set out on pages 80 to 82.

The non-Executive Directors, of whom six (representing half of the 
members excluding the Chairman) are determined by the Board 
to be independent, are experienced individuals from a range of 
backgrounds, countries and industries. The composition of the Board 
complies with the UK Corporate Governance Code’s recommendation 
that at least half of the Board, excluding the Chairman, comprise 
independent Directors. At the Annual General Meeting held on 16 
June 2020, Anna Diamantopoulou was appointed as a non-Executive 
Director and became a member of the Nomination Committee, the 
Remuneration Committee and the Social Responsibility Committee. 
John Sechi retired as a non-Executive Director and as a member 
of the Audit and Risk Committee on the same date. There were no 
other changes to the Board during 2020. The changes to committee 
membership are set out in each committee report.

Outside appointments
The Articles of Association of the Company (article 36) set limits 
on the maximum number of external appointments that members 
of our Board and executive management may hold. In addition, if a 
Board member wishes to take up an external appointment he or she 
must obtain prior Board approval. The Board will assess all requests 
on a case-by-case basis, including whether the appointment in 
question could negatively impact the Company or the performance 
of the Director’s duties to the Group.

The nature of the appointment and the expected time commitment 
are also assessed to ensure that the effectiveness of the Board 
would not be compromised.

Details of the external appointments of our non-Executive Directors 
are contained in their respective biographies set out on pages 80-82.

Our Chairman serves as vice-chairman of Aegean Airlines S.A., 
vice-chairman of the Cyprus Union of Shipowners and chairman 
of the Board of Sea Trade Holdings Inc., a shipowning company 
of dry cargo vessels. He is also a member of the Board of Trustees 
of College Year in Athens. In this context, the Board considers that 
fewer than four of the positions held by the Chairman are considered 
to be significant.

A number of our other Directors also have other external roles but 
having considered the scope of the external appointments of all 
Directors, including the Chairman, our Board is satisfied that they do 
not compromise the effectiveness of the Board as each Director has 
sufficient time to devote to his or her role on the Board as the Board 
requires. According to the terms of appointment the Directors are 
expected to devote such time as necessary for the performance of 
their duties. This will include attendance at approximately 10 Board 
meetings, Annual General Meetings and other ad hoc meetings. 
As can be seen in the table of attendance of Board and Board 
Committee meetings on page 83, the Directors were able to devote 
the time required of them to their role on the Board. In 2020 the 
Board was able to adjust schedules to participate in several additional 
updates regarding the pandemic and its impact. The Board has 
determined that each member of the Board commits sufficient time 
and energy to the role and continues to make a valuable contribution 
to the Board and its committees.

Independence
Our Board has concluded that Charlotte J. Boyle, Olusola (Sola) 
David-Borha, Anna Diamantopoulou, William W. (Bill) Douglas III, 
Reto Francioni and Alexandra Papalexopoulou are deemed to be 
independent in accordance with the criteria set out in the UK 
Corporate Governance Code, with such individuals being 
independent in both character and judgement.

The other non-Executive Directors, Anastassis G. David (Chairman), 
Anastasios I. Leventis, Christo Leventis, José Octavio Reyes, 
Alfredo Rivera and Ryan Rudolph, were appointed at the request of 
shareholders of the Company: Kar-Tess Holding and The Coca-Cola 
Company. They are therefore not considered, by the Board, to be 
independent as defined by the UK Corporate Governance Code.

Anastassis G. David was appointed as Chairman on 27 January 2016. 
The Board firmly believes that Anastassis David embodies the 
Company’s core values, heritage and culture and that these 
attributes, together with his strong identification with the Company 
and its shareholders’ interests, and his deep knowledge and 
experience of The Coca-Cola System, ensure an effective and 
appropriately balanced leadership of the Board and the Company. 
Anastassis David was first appointed as a member of the Board in 
2006 before being appointed Chairman in 2016. Prior to his 
appointment as Chairman, major shareholders were consulted and 
an external search consultancy engaged to find suitable candidates. 
The consensus and recommendation was that Anastassis David 
was the appropriate candidate to become Chairman and that he 
continues to be effective in his leadership of the Board. Anastassis 
David has the continuing support of the Board and major 
shareholders to remain as Chairman.

Shareholders’ nominees
As described under the heading ‘Major shareholders’ on page 237, 
since the main listing of the Company on the Official List of the 
London Stock Exchange in 2013, Kar-Tess Holding, The Coca-Cola 
Company and their respective affiliates have no special rights in 
relation to the appointment or re-election of nominee Directors, 
and those Directors of the Company who were originally nominated 
at the request of The Coca-Cola Company or Kar-Tess Holding will 
be required to stand for re-election on an annual basis in the same 
way as the other Directors. The Nomination Committee is responsible 
for identifying and recommending persons for subsequent nomination 
by the Board for election as Directors by the shareholders on 
an annual basis.

As our Board currently comprises 13 Directors, neither Kar-Tess 
Holding nor The Coca-Cola Company is in a position to control 
(positively or negatively) decisions of the Board that are subject to 
simple majority approval. However, decisions of the Board that are 
subject to the special quorum provisions and supermajority 
requirements contained in the Articles of Association, in practice, 
require the support of Directors nominated at the request of at least 
one of either The Coca-Cola Company or Kar-Tess Holding in order 
to be approved. In addition, based on their current shareholdings, 
neither Kar-Tess Holding nor The Coca-Cola Company is in a position 
to control a decision of the shareholders (positively or negatively), 
except to block a resolution to wind up or dissolve the Company or 
to amend the supermajority voting requirements. The latter requires 
the approval of 80% of shareholders where all shareholders are 
represented and voting. Depending on the attendance levels at 
Annual General Meetings, Kar-Tess Holding or The Coca-Cola 
Company may also be in a position to control other matters requiring 
supermajority shareholder approval.

Anastassis G. David, Anastasios I. Leventis, Christo Leventis and 
Ryan Rudolph were all originally appointed at the request of Kar-Tess 
Holding. José Octavio Reyes and Alfredo Rivera have been appointed 
at the request of The Coca-Cola Company.

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Corporate governance report

Corporate governance report

Board composition

Membership of the Board

On 31 December 2020, our Board comprised 13 Directors: the 

Chairman, one Senior Independent Director, 10 non-Executive 

Directors and one Executive Director. The biographies of each 

member of the Board are set out on pages 80 to 82.

Independence

Our Board has concluded that Charlotte J. Boyle, Olusola (Sola) 

David-Borha, Anna Diamantopoulou, William W. (Bill) Douglas III, 

Reto Francioni and Alexandra Papalexopoulou are deemed to be 

independent in accordance with the criteria set out in the UK 

Corporate Governance Code, with such individuals being 

independent in both character and judgement.

The non-Executive Directors, of whom six (representing half of the 

The other non-Executive Directors, Anastassis G. David (Chairman), 

members excluding the Chairman) are determined by the Board 

to be independent, are experienced individuals from a range of 

backgrounds, countries and industries. The composition of the Board 

complies with the UK Corporate Governance Code’s recommendation 

that at least half of the Board, excluding the Chairman, comprise 

independent Directors. At the Annual General Meeting held on 16 

June 2020, Anna Diamantopoulou was appointed as a non-Executive 

Director and became a member of the Nomination Committee, the 

Remuneration Committee and the Social Responsibility Committee. 

John Sechi retired as a non-Executive Director and as a member 

of the Audit and Risk Committee on the same date. There were no 

other changes to the Board during 2020. The changes to committee 

membership are set out in each committee report.

Outside appointments

The Articles of Association of the Company (article 36) set limits 

on the maximum number of external appointments that members 

of our Board and executive management may hold. In addition, if a 

Board member wishes to take up an external appointment he or she 

must obtain prior Board approval. The Board will assess all requests 

on a case-by-case basis, including whether the appointment in 

question could negatively impact the Company or the performance 

of the Director’s duties to the Group.

Anastasios I. Leventis, Christo Leventis, José Octavio Reyes, 

Alfredo Rivera and Ryan Rudolph, were appointed at the request of 

shareholders of the Company: Kar-Tess Holding and The Coca-Cola 

Company. They are therefore not considered, by the Board, to be 

independent as defined by the UK Corporate Governance Code.

Anastassis G. David was appointed as Chairman on 27 January 2016. 

The Board firmly believes that Anastassis David embodies the 

Company’s core values, heritage and culture and that these 

attributes, together with his strong identification with the Company 

and its shareholders’ interests, and his deep knowledge and 

experience of The Coca-Cola System, ensure an effective and 

appropriately balanced leadership of the Board and the Company. 

Anastassis David was first appointed as a member of the Board in 

2006 before being appointed Chairman in 2016. Prior to his 

appointment as Chairman, major shareholders were consulted and 

an external search consultancy engaged to find suitable candidates. 

The consensus and recommendation was that Anastassis David 

was the appropriate candidate to become Chairman and that he 

continues to be effective in his leadership of the Board. Anastassis 

David has the continuing support of the Board and major 

shareholders to remain as Chairman.

Shareholders’ nominees

The nature of the appointment and the expected time commitment 

As described under the heading ‘Major shareholders’ on page 237, 

are also assessed to ensure that the effectiveness of the Board 

would not be compromised.

Details of the external appointments of our non-Executive Directors 

are contained in their respective biographies set out on pages 80-82.

Our Chairman serves as vice-chairman of Aegean Airlines S.A., 

vice-chairman of the Cyprus Union of Shipowners and chairman 

of the Board of Sea Trade Holdings Inc., a shipowning company 

of dry cargo vessels. He is also a member of the Board of Trustees 

of College Year in Athens. In this context, the Board considers that 

since the main listing of the Company on the Official List of the 

London Stock Exchange in 2013, Kar-Tess Holding, The Coca-Cola 

Company and their respective affiliates have no special rights in 

relation to the appointment or re-election of nominee Directors, 

and those Directors of the Company who were originally nominated 

at the request of The Coca-Cola Company or Kar-Tess Holding will 

be required to stand for re-election on an annual basis in the same 

way as the other Directors. The Nomination Committee is responsible 

for identifying and recommending persons for subsequent nomination 

by the Board for election as Directors by the shareholders on 

fewer than four of the positions held by the Chairman are considered 

an annual basis.

to be significant.

A number of our other Directors also have other external roles but 

having considered the scope of the external appointments of all 

Directors, including the Chairman, our Board is satisfied that they do 

not compromise the effectiveness of the Board as each Director has 

sufficient time to devote to his or her role on the Board as the Board 

requires. According to the terms of appointment the Directors are 

expected to devote such time as necessary for the performance of 

their duties. This will include attendance at approximately 10 Board 

meetings, Annual General Meetings and other ad hoc meetings. 

As can be seen in the table of attendance of Board and Board 

Committee meetings on page 83, the Directors were able to devote 

the time required of them to their role on the Board. In 2020 the 

Board was able to adjust schedules to participate in several additional 

updates regarding the pandemic and its impact. The Board has 

determined that each member of the Board commits sufficient time 

and energy to the role and continues to make a valuable contribution 

to the Board and its committees.

As our Board currently comprises 13 Directors, neither Kar-Tess 

Holding nor The Coca-Cola Company is in a position to control 

(positively or negatively) decisions of the Board that are subject to 

simple majority approval. However, decisions of the Board that are 

subject to the special quorum provisions and supermajority 

requirements contained in the Articles of Association, in practice, 

require the support of Directors nominated at the request of at least 

one of either The Coca-Cola Company or Kar-Tess Holding in order 

to be approved. In addition, based on their current shareholdings, 

neither Kar-Tess Holding nor The Coca-Cola Company is in a position 

to control a decision of the shareholders (positively or negatively), 

except to block a resolution to wind up or dissolve the Company or 

to amend the supermajority voting requirements. The latter requires 

the approval of 80% of shareholders where all shareholders are 

represented and voting. Depending on the attendance levels at 

Annual General Meetings, Kar-Tess Holding or The Coca-Cola 

Company may also be in a position to control other matters requiring 

supermajority shareholder approval.

Anastassis G. David, Anastasios I. Leventis, Christo Leventis and 

Ryan Rudolph were all originally appointed at the request of Kar-Tess 

Holding. José Octavio Reyes and Alfredo Rivera have been appointed 

at the request of The Coca-Cola Company.

SR

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INTEGRATED ANNUAL REPORT 2020

85

Separation of roles
There is a clear separation of the roles of the Chairman and the Chief Executive Officer. The Chairman is responsible for the operation 
of the Board and for ensuring that all Directors are properly informed and consulted on all relevant matters. The Chairman, in the context 
of the Board meetings and as a matter of practice, also meets separately with the non-Executive Directors without the presence of the 
Chief Executive Officer and promotes the culture of openness and debate within the Board sessions as well as outside the formal sessions.

The Chairman is also actively involved in the work of the Nomination Committee concerning succession planning and the selection of key 
people. The Chief Executive Officer, Zoran Bogdanovic, is responsible for the day-to-day management and performance of the Company 
and for the implementation of the strategy approved by the Board.

Key roles and responsibilities

Board of Directors
Our Board has ultimate responsibility for our long-term success and for delivering sustainable shareholder value as well as contributing to wider society. 
The Board is responsible for setting the Company’s purpose, values and strategy and ensures the alignment with its culture; this includes ensuring that 
workforce policies and practices are consistent with the Company’s values and support its long-term sustainable vision. Further details are set out on pages 
86-90. This is achieved by approving the corporate strategy, monitoring performance toward strategic objectives, overseeing implementation of the 
strategy by the Operating Committee and approving matters reserved by the Articles of Association for decision by the Board. Specific tasks are delegated 
by the Board to its committees for audit and risk, nomination, remuneration and social responsibility.

The governance process of the Board is set out in our Articles of Association and the Organisational Regulations. These regulations define the role and 
responsibilities of the Board and its committees, and can be found at https://coca-colahellenic.com/en/about-us/corporate-governance/corporate-
governance-overview/. In addition, the Swiss Ordinance against Excessive Compensation in Listed Companies imposes certain obligations on the Board, 
including a requirement to prepare and make available a remuneration report pursuant to Swiss law.

Chairman
•  leads the Board, sets the 
agenda and promotes a 
culture of openness and 
debate;

•  is responsible for overall 
effectiveness in leading 
the Company and 
setting the culture;
•  ensures the highest 

standards of corporate 
governance;

•  is the main point of 

contact between the 
Board and management; 
and

•  ensures effective 

communication with 
shareholders and 
stakeholders. 

Chief Executive 
Officer
•  leads the business, 

implements strategy 
and chairs the Operating 
Committee; and

•  communicates with the 
Board, shareholders, 
employees, government 
authorities, other 
stakeholders and the 
public.

Senior Independent 
Director
•  acts as a sounding board 
for the Chairman and 
appraises his 
performance;

•  leads the independent 

non-Executive Directors 
on matters that benefit 
from an independent 
review; and
•  is available to 

shareholders if they 
have concerns which 
have not been resolved 
through the normal 
channels of 
communication.

Non‑Executive 
Directors
•  contribute to developing 

Group strategy;

•  scrutinise and 

constructively challenge 
the performance of 
management in the 
execution of the Group’s 
strategy; and

•  oversee succession 

planning, including the 
appointment of 
Executive Directors.

Company Secretary
•  ensures that correct 

Board procedures are 
followed and ensures 
the Board has full and 
timely access to all 
relevant information;
•  facilitates induction and 
training programmes, 
and assists with the 
Board’s professional 
development 
requirements; and
•  advises the Board on 
governance matters.

Board committees
Our Board has delegated specific tasks to its committees as set out in the Organisational Regulations and reports from these committees are set out in 
this Corporate Governance Report. Biographies of the Chairs of the Board committees and the other members of the Board, the Audit and Risk Committee, 
the Nomination Committee, the Remuneration Committee and the Social Responsibility Committee are set out on pages 80-82.

Audit and Risk Committee

Remuneration Committee

Nomination Committee

Responsibilities
•  Oversight of the accounting 

Responsibilities
•  Establishment of the 

policies, financial reporting and 
disclosure controls; the Group’s 
approach to internal controls 
and risk management; and the 
quality, adequacy and scope 
of internal and external 
audit functions. 

•  Oversight of the Company’s 

compliance with legal, regulatory 
and financial reporting 
requirements, and the work 
programme of the internal 
audit function. 

•  External auditor reports directly 

to the Committee.

remuneration strategy for the 
Group; determines and agrees 
with the Board the remuneration 
of Group Executives and 
approves remuneration for the 
Chairman and the Chief 
Executive Officer. 

•  Makes recommendations to the 
Board regarding remuneration 
matters to be approved at the 
Annual General Meeting.

•  Implementation or modification 
of any employee benefit plan 
resulting in an increased annual 
cost of €5 million or more.

Responsibilities
•  Identification and nomination of 
new Board members, including 
recommending Directors to 
be members of each Board 
committee.

•  Ensuring adequate Board 

training; supporting the Board 
and each committee in 
conducting a self-assessment.
•  Oversight of the establishment 

of a talent development 
framework for the Group. 

•  Oversees effective succession 
planning for the Chief Executive 
Officer, in consultation with the 
Chairman, and for the Operating 
Committee, in consultation with 
the Chief Executive Officer.

Social Responsibility 
Committee

Responsibilities
•  Supports the Board in its 

responsibilities to safeguard 
the Group’s reputation for 
responsible and sustainable 
operations.

•  Oversight of the Group’s 

engagement with stakeholders 
to assess their expectations, 
and the possible consequences 
of these expectations for 
the Group. 

•  Establishes principles governing 

social and environmental 
management, and oversees 
development of performance 
management to achieve social 
and environmental goals.

Operating Committee
The Operating Committee, led by the Chief Executive Officer, meets 12 times each year and provides the Group with executive leadership. 
The Committee has responsibility for: the development of long-term strategies and the implementation of strategies approved by the Board; providing 
adequate head-office support for each of the Group’s countries; working closely with the country General Managers, as set out in our operating framework; 
and the setting of annual targets and approval of annual business plans which form the basis of the Group’s performance management.

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Applied governance

Summary of key Board activities for 2020 and priorities for 2021

Topic

Strategy

2020 activity

2021 priority

•  Monitoring progress towards our Growth Story 2025
•  Ongoing support on product innovation and new 

product and package launches
•  Continued close alignment with 

The Coca-Cola Company

•  Review the progress towards becoming the leading 
24/7 beverage partner and leveraging the unique 
24/7 portfolio

•  Close monitoring of plans to address packaging 

challenges and reduce one-way plastic packaging

•  Monitoring progress towards our 2025 sustainability 

•  Continued alignment with key stakeholders

commitments

Performance

•  Regular performance reviews with focus on the 

•  Periodic reviews of the business performance in 

Group’s key business indicators 

•  Deep dive reviews of regions and key functions
•  Review of the performance of the Company’s 

innovation initiatives

specific markets and monitoring the launch of the 
coffee business

•  Considering the outcome of the Group’s Innovation 

for Growth competition and follow-up plans
•  Acceleration of the sales capabilities across the 

organisation based on the insights from the Group’s 
big data and advanced analytics work

•  Continued review of emerging principal risks and 

•  Ongoing review of key principal risks, including risks 

mitigation programmes

relating to the COVID-19 pandemic

Risk management 
and internal 
control

•  Reviewing mitigation plans for COVID-19 pandemic
•  Monitoring the performance of the Group’s 

COVID-19 Operational Task Force

•  Reviewing information technology plans, including 

cyber security

•  Reviewing the liquidity and financing status 

• 

of the Group
Implementing the Group’s COVID-19 response 
plans and execution initiatives in modern trade, 
e-commerce and management reporting systems
•  Enhancing the cyber security programme in order 

to meet the needs for the accelerated digitalisation 
of the business

• 

Implementation of cost optimisation programmes 
and CapEx investments

•  Continued focus on projects involving the in-house 
production of PET from recycled PET flakes and 
production of CO2 collected from the air
•  Discussing talent and people capability plans
•  Ongoing review of the Performance for Growth, the 
Group’s new performance management process

Operational

•  Ongoing review of the Group’s cost optimisation 

and investment programmes
•  Consolidation of new acquisitions
•  Review of material capital expenditure projects

Culture and values •  Monitoring the engagement surveys and people plans

•  Continuing working with the designated 

non-Executive Director on issues that are identified 
through the employee engagement process

Succession 
planning and 
diversity

•  Reviewing the succession planning work for Board 

and senior management, including the on-boarding 
plan for the Group’s new Chief Financial Officer

•  Ongoing succession planning work and preparing 
succession planning and bench strength initiatives 
for senior management and Board vacancies

•  Reviewing the Company’s talent development plans

•  Discussing Board effectiveness and 

succession pipeline

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Corporate governance report continued

Applied governance

Summary of key Board activities for 2020 and priorities for 2021

Topic

Strategy

2020 activity

2021 priority

•  Monitoring progress towards our Growth Story 2025

•  Review the progress towards becoming the leading 

•  Ongoing support on product innovation and new 

24/7 beverage partner and leveraging the unique 

•  Monitoring progress towards our 2025 sustainability 

•  Continued alignment with key stakeholders

24/7 portfolio

•  Close monitoring of plans to address packaging 

challenges and reduce one-way plastic packaging

product and package launches

•  Continued close alignment with 

The Coca-Cola Company

commitments

Performance

•  Regular performance reviews with focus on the 

•  Periodic reviews of the business performance in 

Group’s key business indicators 

specific markets and monitoring the launch of the 

•  Deep dive reviews of regions and key functions

•  Review of the performance of the Company’s 

innovation initiatives

coffee business

•  Considering the outcome of the Group’s Innovation 

for Growth competition and follow-up plans

•  Acceleration of the sales capabilities across the 

organisation based on the insights from the Group’s 

big data and advanced analytics work

Risk management 

•  Continued review of emerging principal risks and 

•  Ongoing review of key principal risks, including risks 

and internal 

control

mitigation programmes

relating to the COVID-19 pandemic

•  Reviewing mitigation plans for COVID-19 pandemic

•  Reviewing the liquidity and financing status 

•  Monitoring the performance of the Group’s 

COVID-19 Operational Task Force

•  Reviewing information technology plans, including 

cyber security

of the Group

• 

Implementing the Group’s COVID-19 response 

plans and execution initiatives in modern trade, 

e-commerce and management reporting systems

•  Enhancing the cyber security programme in order 

to meet the needs for the accelerated digitalisation 

of the business

Operational

•  Ongoing review of the Group’s cost optimisation 

• 

Implementation of cost optimisation programmes 

and investment programmes

•  Consolidation of new acquisitions

•  Review of material capital expenditure projects

and CapEx investments

•  Continued focus on projects involving the in-house 

production of PET from recycled PET flakes and 

production of CO2 collected from the air

Culture and values •  Monitoring the engagement surveys and people plans

•  Discussing talent and people capability plans

•  Continuing working with the designated 

•  Ongoing review of the Performance for Growth, the 

non-Executive Director on issues that are identified 

Group’s new performance management process

through the employee engagement process

Succession 

planning and 

diversity

•  Reviewing the succession planning work for Board 

•  Ongoing succession planning work and preparing 

and senior management, including the on-boarding 

succession planning and bench strength initiatives 

plan for the Group’s new Chief Financial Officer

for senior management and Board vacancies

•  Reviewing the Company’s talent development plans

•  Discussing Board effectiveness and 

succession pipeline

APPLIED GOVERNANCE

Board oversight 
of COVID‑19 
response

The COVID-19 pandemic which impacted our markets beginning in 
the first quarter of 2020 had a profound impact on all our stakeholders 
and on the way people around the world live their lives. The Board 
and Operating Committee were required to make significant 
decisions and adjustments, sometimes on a daily basis. The Company 
had to adapt to an uncertain situation that was constantly changing. 
The Company’s COVID-19 pandemic response to date focuses on: 
our people, customers, partners and communities; business 
continuity and financial resilience.

The Board
The Board led the Company’s COVID-19 pandemic response and 
helped direct and guide the senior management team to consider 
all potential scenarios associated with the COVID-19 pandemic. 
The Board identified a number of key priorities and, in early 2020, 
announced that its primary focus was to support our people, our 
customers, partners and the communities where the Group 
operates. It also authorised the implementation of contingency 
plans to mitigate the impact on our people as far as possible.

In a number of market updates, the Board set out its key priorities:

•  Ensure the safety of our people, customers, partners, consumers 
and products including actively supporting those who continue to 
have their lives changed and impacted by the COVID-19 pandemic, 
and those who tirelessly and selflessly care and serve the affected;

•  Ensure business continuity and continued and uninterrupted 

• 

product supply to customers by decisive, timely and 
effective actions;
Implementation of appropriate contingency and business continuity 
plans in order to safeguard production plants and enable our supply 
chain to remain fully operational;

•  Financial resilience; and
•  Through our established community networks and partnerships 

to support those in need, those fighting the COVID-19 pandemic 
on the front line and our customers that continue to serve our 
shared communities.

During the crisis the Board was mindful of ensuring the long-term 
resilience and strength of the business, and positioning the business 
to capitalise on opportunities emerging from the turmoil of the 
COVID-19 pandemic.

Operating Committee
As the Company’s senior management team with responsibility for 
the day-to-day operation of the Group’s business, the Operating 
Committee has overseen the business’s COVID-19 pandemic 
response under the guidance of, and directed by, the Board. 
The Operating Committee continued to make operational decisions 
in line with the Board’s key priorities to enable the Board to focus 
on the long-term strategic issues and decisions associated with the 
COVID-19 pandemic.

Timely and effective business decisions, and insights, were enabled 
and assisted by a strong collaboration with the Company’s partners 
and network across the Coca-Cola System. Senior management 
benefited from insights from our Coca-Cola System colleagues 
in China as well as early learnings from our Italian operations.

These were shared with the broader Coca-Cola System and 
partners, particularly for markets impacted slightly later in 2020.

Workforce safety was key. Whenever it was possible, the Operating 
Committee actively supported those who continued to have their 
lives changed or impacted by the COVID-19 pandemic, and those 
across the Coca-Cola System who tirelessly and selflessly supported 
the affected.

To assist the senior management team with its operational tasks 
and ensure actions were decisive, timely and effective, a new 
committee was established at the start of the COVID-19 pandemic: 
the Crisis Management Committee.

Crisis Management Committee
This committee was established at the start of the COVID-19 
pandemic to assist the Operating Committee with a focus on 
business operations. It is a team comprising some members of the 
Operating Committee but also other senior leaders including the 
head of risk and representatives from a number of functions. In its 
operational role, it has been responsible for monitoring the 
COVID-19 pandemic throughout the countries where the Group 
operates to ensure the business is reacting to the COVID-19 
pandemic in a timely manner and to ensure the safety of all of our 
people, customers, partners and communities. To ensure continuity 
of supply chain operations and in keeping all production facilities 
open, this committee has overseen the implementation of global 
best-practice precautionary and hygiene measures at all locations, 
including even stricter sanitisation protocols, social distancing, travel 
restrictions and, where possible, working from home. It met daily 
at the start of the COVID-19 pandemic, reporting to the Operating 
Committee. Subsequently, the Group COVID-19 Operational Task 
Force was formed to react to pandemic-related developments.

Group COVID‑19 Operational Task Force
The Group COVID-19 Operational Task Force was established to 
assist the Operating Committee by focusing on developing and 
co-ordinating in a more structured manner the Company’s 
COVID-19 response across three pillars: “Now”, “Rest of the Year” 
and “Tomorrow”. In its operational role, it has been responsible for 
monitoring the pandemic throughout the countries where the 
Company operates to ensure that the local business operations 
are reacting to the COVID-19 pandemic in a timely manner and 
prioritising the safety of our people, customers, partners and the 
surrounding communities. It has met weekly and reports to the 
Operating Committee.

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APPLIED GOVERNANCE

Taking action to 
ensure resilience

Actions to support identified priorities
With oversight and guidance from the Board and regular reports to 
the Operating Committee, the Group COVID-19 Operational Task 
Force was the “nerve centre” for implementing timely and decisive 
actions to ensure not only the business and financial resilience 
of the Group across the markets in which it operates, but also in 
providing appropriate support by financial and other means to the 
wider communities. 

Business and finance resilience
The Board reviewed and approved proposals from the Operating 
Committee and Group COVID-19 Operational Task Force and, 
where required, updated the market on changes to business and 
finance resilience covering cash, EBIT and competitiveness:

•  Capital expenditure – initially a significant reduction of €100 million 
compared to plan was approved, however, given stronger than 
expected cash generation, this level of reduction was not 
required and some projects, initially postponed, were brought 
forward to 2020;

•  2020 discretionary expenditure reduced by over €120 million 

compared to our original plans for the year; 

•  Maximisation of revenue by ensuring supply chain continuity and, 

where necessary, redeploying business development 
ambassadors to assist with immediate customer needs; 

•  Accelerating roll-out of our e-commerce platform, a web shop 
for wholesalers and distributors to drive business-to-consumer 
growth and to ensure operational capacity where local travel 
restrictions and lockdowns were imposed. It also accelerated 
online sales offerings with the Company’s own online direct-to-
consumer platform (Q-Well Switzerland);

•  No salary increases were paid to members of the Operating 

Committee; also travel restrictions imposed and hiring freeze 
of personnel;

•  Review of spending on shop floor displays and ordering to ensure 
no over-supply and ease cash flow to assist customers when 
re-opening businesses following closed period due to lockdown, 
including approval of updated trade investment guidelines;

•  Enhancing the Group’s cyber security program in order to meet 

the accelerated digitalization of the business and protection from 
increased sophistication of cyber-attacks;

•  Promotional shift to growing high priority channels, including 

e-commerce and convenience; and 

•  Revised innovation plan.

The Audit and Risk Committee received regular briefings from 
the Chief Risk Officer on business resilience and, where required, 
approved changes to budgets and plans due to the impact of the 
COVID-19 pandemic. Further detail around financial business 
resilience is set out in the Audit and Risk Committee report 
on pages 100-103.

Reprioritising investments

As the COVID-19 pandemic began, we took decisive and 
early action to reduce discretionary operating costs and 
capital expenditure. This cost control helped support 
profitability as we faced lower revenues, but also required 
us to make certain trade-offs. 

During the year, we prioritised spending on digital sales 
channels and tools to support remote working, and we 
shifted capital allocation towards the highest potential 
channels, brands and markets balancing short term 
performance while continuing to invest in long-term 
growth. We also continued to invest in our sustainability 
commitments, investing for instance in in-house capacity 
to produce recycled PET.

The trade-off was less investment in product launches. 
Roughly 75-80% of the discretionary cost savings in 2020 
came from reduced direct marketing expenses as we 
reprioritised promotional activities and, working together 
and in alignment with The Coca-Cola Company, delayed or 
adjusted new product launches. We progressed with Costa 
Coffee and Topo Chico but adjusted our plans for other 
less strategic launches. Meanwhile the prioritisation of 
focus on Sparkling can be seen in the relative performance 
of Sparkling compared to still beverages. 

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Responsibility and commitment to society
In considering its actions to support the Group’s commitment to 
society, the Board, the Operating Committee and the Group 
COVID-19 Operational Task Force focused on: employees, 
customers and the wider community.

Employees
The Chief Executive Officer (”CEO”) led regular communications 
to our people to ensure the appropriate ‘tone’ was set in responding 
to the constantly changing and challenging COVID-19 pandemic. 
Communications included CEO letters and video messages, virtual 
townhall meetings and weekly functional calls as well as other 
newsletters and information material. The Crisis Management 
Committee and the Group COVID-19 Operational Task Force were 
proactive and efficient in the implementation of global best practice 
on precautionary and hygiene measures across all locations. 
This included the provision of face masks, gloves and sanitisation 
equipment as well as guidance on social distancing measures and 
other restrictions to keep people safe. An Employee Assistance 
Programme was introduced, as well as online training, to support the 
physical and mental health and wellbeing of our people.

Customers
Connectivity with our customers was key and the Group COVID-19 
Operational Task Force provided guidance around business continuity 
to our customers to assure them that business would operate as 
normal even with our employees working remotely. It was important 
to keep regular contact with customers to understand their concerns 
and the issues they faced. Customer service and flexibility were 
of paramount importance with employees being advised to “never 
leave a day without calling a client”. The main concerns and issues 
for customers resulted in: the supply chain being flexed to allow for 
a shift to store delivery rather than central warehouse delivery when 
needed; helping to minimise the strain on customer operations; and 
flexing our commercial policy, including the provision of extended 
credit for solvent customers. 

Community
Across all markets, we took our commitment to engaging with wider 
society seriously and encouraged various community initiatives. 
These resulted in a mixture of cash donations, free products, 
purchase of equipment, assisting with delivery of products and 
volunteering to support our customers, the vulnerable, hospitals, 
front line medical staff, care workers, emergency services, patients, 
school children, consumers and many others.

The Board was fully supportive of proposals to significantly increase 
support provided to our communities. The Operating Committee 
and Group COVID-19 Operational Task Force worked with The 
Coca-Cola Company and The Coca-Cola Foundation and all other 
bottling partners in providing a $120 million support package focused 
on people and organisations engaged in the frontline fight against 
the COVID-19 pandemic. As a result each of the Company’s markets 
was able to make a significant donation to support our communities, 
which was primarily achieved through partnering with the Red Cross 
and other NGOs and in making product donations. The Company, 
with help from The Coca-Cola Foundation, provided funding to all 
28 markets in which the Company operates with the funding used 
to support front line work or to purchase medical equipment.

The Company donated its beverages and other products to support 
hospitals, quarantine centres, food banks, emergency services, 
NGOs and vulnerable people in need of this support. For example, 
in Nigeria the Company donated over 130,000 litres of beverages 
to COVID-19 response teams, emergency medical facilities and 
quarantine centres; and in Italy, delivered over 600,000 beverages 
to the Italian foodbank Banco Alimentare Civil Protection, NGOs 
and hospitals. The Board was supportive of these types of activities 
being replicated across all 28 markets and the Company has worked 
towards providing this support.

The Company leveraged the capabilities in its own supply chain 
to support the provision of protective and medical equipment to 
communities around the world, for example using 3D printing 
capability to produce protective face masks in Russia, producing 
10,000 bottles for hand sanitiser to be dispensed in Ireland and 
lending a microbiological detector to support laboratory testing 
for COVID-19 in Romania. We worked with local governments and 
NGOs throughout our markets to identify and help provide essential 
equipment and supplies.

Reprioritising investments

As the COVID-19 pandemic began, we took decisive and 

early action to reduce discretionary operating costs and 

capital expenditure. This cost control helped support 

profitability as we faced lower revenues, but also required 

us to make certain trade-offs. 

During the year, we prioritised spending on digital sales 

channels and tools to support remote working, and we 

shifted capital allocation towards the highest potential 

channels, brands and markets balancing short term 

performance while continuing to invest in long-term 

growth. We also continued to invest in our sustainability 

commitments, investing for instance in in-house capacity 

to produce recycled PET.

The trade-off was less investment in product launches. 

Roughly 75-80% of the discretionary cost savings in 2020 

reprioritised promotional activities and, working together 

and in alignment with The Coca-Cola Company, delayed or 

adjusted new product launches. We progressed with Costa 

Coffee and Topo Chico but adjusted our plans for other 

less strategic launches. Meanwhile the prioritisation of 

focus on Sparkling can be seen in the relative performance 

of Sparkling compared to still beverages. 

•  2020 discretionary expenditure reduced by over €120 million 

came from reduced direct marketing expenses as we 

Corporate governance report continued

APPLIED GOVERNANCE

Taking action to 

ensure resilience

Actions to support identified priorities

With oversight and guidance from the Board and regular reports to 

the Operating Committee, the Group COVID-19 Operational Task 

Force was the “nerve centre” for implementing timely and decisive 

actions to ensure not only the business and financial resilience 

of the Group across the markets in which it operates, but also in 

providing appropriate support by financial and other means to the 

wider communities. 

Business and finance resilience

The Board reviewed and approved proposals from the Operating 

Committee and Group COVID-19 Operational Task Force and, 

where required, updated the market on changes to business and 

finance resilience covering cash, EBIT and competitiveness:

•  Capital expenditure – initially a significant reduction of €100 million 

compared to plan was approved, however, given stronger than 

expected cash generation, this level of reduction was not 

required and some projects, initially postponed, were brought 

forward to 2020;

compared to our original plans for the year; 

•  Maximisation of revenue by ensuring supply chain continuity and, 

where necessary, redeploying business development 

ambassadors to assist with immediate customer needs; 

•  Accelerating roll-out of our e-commerce platform, a web shop 

for wholesalers and distributors to drive business-to-consumer 

growth and to ensure operational capacity where local travel 

restrictions and lockdowns were imposed. It also accelerated 

online sales offerings with the Company’s own online direct-to-

consumer platform (Q-Well Switzerland);

•  No salary increases were paid to members of the Operating 

Committee; also travel restrictions imposed and hiring freeze 

of personnel;

•  Review of spending on shop floor displays and ordering to ensure 

no over-supply and ease cash flow to assist customers when 

re-opening businesses following closed period due to lockdown, 

including approval of updated trade investment guidelines;

•  Enhancing the Group’s cyber security program in order to meet 

the accelerated digitalization of the business and protection from 

increased sophistication of cyber-attacks;

•  Promotional shift to growing high priority channels, including 

e-commerce and convenience; and 

•  Revised innovation plan.

The Audit and Risk Committee received regular briefings from 

the Chief Risk Officer on business resilience and, where required, 

approved changes to budgets and plans due to the impact of the 

COVID-19 pandemic. Further detail around financial business 

resilience is set out in the Audit and Risk Committee report 

on pages 100-103.

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APPLIED GOVERNANCE

Oversight of the 
Company’s culture

The Board is responsible for monitoring and assessing our culture. 
The Chairman ensures that the Board is operating appropriately 
and sets the Board’s culture which in turn forms the culture of the 
Company. The Chief Executive Officer supported by members 
of the Operating Committee is responsible for ensuring culture is 
embedded throughout the business and its operations and in all our 
dealings with our stakeholders.

The Board measures the culture of the Group using internal and 
external metrics which also enable it to identify further actions to 
ensure culture remains appropriate. The Board also monitors the 
Group’s performance against its peer group within the same sector. 
The Board considers the following:

•  Health and safety – an area of paramount importance to our 

people, customers, partners, and consumers of our products. 
We actively supported those who continued to have their lives 
impacted by the COVID-19 pandemic. We adapted business 
operations to ensure all were kept safe while continuing to 
perform their roles. We closely monitored the developing situation 
and challenges to ensure we provided the appropriate 
requirements and support.

•  Employee retention – our employees are our greatest asset 

and it is important that we do everything we can to retain them. 
We conduct an annual employee engagement survey of the 
workforce, although during 2020 a total of three all-employee 

Culture in action

Doing the right thing
The Company is a well-positioned and a resilient business prepared 
to adapt and emerge to take on new opportunities. We entered 
the COVID-19 pandemic from a position of strength in terms of our 
portfolio, market execution focus and our relationships, including our 
relations with customers and our partnerships with 
The Coca-Cola Company and others. Our culture of adaptability, 
which embraces change and challenge, has been and will continue to 
be a crucial factor, as can be seen in the speed and innovation of the 
Company’s response to the COVID-19 pandemic with the tireless 
dedication of our workforce.

Throughout, our actions have been guided by our values. 
Below are some examples of culture in action during 2020:

•  A Coca-Cola System-wide partnership with the Red Cross
•  For those on the front lines fighting the COVID-19 virus 

we provided beverages as well as grants through 
The Coca-Cola Foundation 
In Romania, 40 volunteers helped build a medical facility
In Russia and Nigeria, we used our 3D-printing capabilities 
to produce protective face shields

• 
• 

•  All employees were offered support to maintain physical 

and mental wellbeing

Customer care
•  Offered and provided extensions to credit facilities
•  Collaborated to assist with re-opening businesses, including 

understanding customer priorities and requirements

How the Board measures 
and assesses culture

surveys were conducted to provide feedback to senior 
management to identify whether further actions were required. 
The answers were reviewed by the Operating Committee with 
the findings reported to the Board.

•  Customer retention – assessments of customer satisfaction 

and ongoing conversations with regulators and non-governmental 
organisations. Our regular customer surveys to more than 
15,000 customers to assess satisfaction and identify areas for 
improvement were suspended in 2020. We made extraordinary 
efforts to stand by and support our customers as they adapted 
to changing conditions. However, we did not wish to burden 
customers in 2020 with survey requests, we worked more 
closely with them than ever before, helping them solve problems 
and address challenges most had never experienced before. 
Many of our customers were severely impacted by lockdowns 
and restrictions on their ability to operate. The Coca-Cola System 
launched the inspirational ‘Open Like Never Before’ campaign 
to celebrate re-openings and drive support for local businesses.

We continue to work with our customers, consumers, suppliers, 
local community representatives and other business partners across 
the value chain every day. Their input, cooperation and trust factors 
in to Board decision-making and the success of the business. 
Examples of governance in action are on pages 92-93.

•  Supported customers with product placement and marketing
•  Delivered direct to customers’ stores rather than to customers’ 

warehouses

•  Helped customers fill supply gaps when needed

Resilience, adaptability and agility
•  Efficiently and effectively moved employees to remote working 

arrangements at the onset of the COVID-19 pandemic
•  Maintained supply chain operations with no disruptions 

at production facilities

•  Fast, agile adaptation to new protocols and enhanced safety 
procedures which allowed us to maintain production with 
no interruptions, ensuring business continuity

•  Upgraded connectivity and provided the digital collaboration tools 

needed to continue to be productive and successful

•  Expanded communication channels to ensure that our people 

• 

remained well informed
Increased e-commerce activities and partnerships, including on 
our own business-to-business sales platform, partnering with 
food delivery platforms and working with our wholesale customers 
to develop direct-to-consumer offerings

Sustainability
•  Moved #YouthEmpowered programmes online in certain markets 

• 

to continue to support youth employability
Installed technology to produce our own supply of recycled PET 
in the face of disruptions in recycling collection and sorting 

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Corporate governance report continued

APPLIED GOVERNANCE

Oversight of the 

Company’s culture

How the Board measures 

and assesses culture

APPLIED GOVERNANCE

Workforce 
engagement

SR

CG

FS

SSR

SI

The Board is responsible for monitoring and assessing our culture. 

surveys were conducted to provide feedback to senior 

The Chairman ensures that the Board is operating appropriately 

management to identify whether further actions were required. 

and sets the Board’s culture which in turn forms the culture of the 

The answers were reviewed by the Operating Committee with 

Company. The Chief Executive Officer supported by members 

the findings reported to the Board.

of the Operating Committee is responsible for ensuring culture is 

embedded throughout the business and its operations and in all our 

•  Customer retention – assessments of customer satisfaction 

and ongoing conversations with regulators and non-governmental 

dealings with our stakeholders.

The Board measures the culture of the Group using internal and 

external metrics which also enable it to identify further actions to 

ensure culture remains appropriate. The Board also monitors the 

Group’s performance against its peer group within the same sector. 

The Board considers the following:

•  Health and safety – an area of paramount importance to our 

people, customers, partners, and consumers of our products. 

We actively supported those who continued to have their lives 

impacted by the COVID-19 pandemic. We adapted business 

operations to ensure all were kept safe while continuing to 

perform their roles. We closely monitored the developing situation 

and challenges to ensure we provided the appropriate 

requirements and support.

•  Employee retention – our employees are our greatest asset 

and it is important that we do everything we can to retain them. 

We conduct an annual employee engagement survey of the 

workforce, although during 2020 a total of three all-employee 

organisations. Our regular customer surveys to more than 

15,000 customers to assess satisfaction and identify areas for 

improvement were suspended in 2020. We made extraordinary 

efforts to stand by and support our customers as they adapted 

to changing conditions. However, we did not wish to burden 

customers in 2020 with survey requests, we worked more 

closely with them than ever before, helping them solve problems 

and address challenges most had never experienced before. 

Many of our customers were severely impacted by lockdowns 

and restrictions on their ability to operate. The Coca-Cola System 

launched the inspirational ‘Open Like Never Before’ campaign 

to celebrate re-openings and drive support for local businesses.

We continue to work with our customers, consumers, suppliers, 

local community representatives and other business partners across 

the value chain every day. Their input, cooperation and trust factors 

in to Board decision-making and the success of the business. 

Examples of governance in action are on pages 92-93.

Culture in action

Doing the right thing

•  Supported customers with product placement and marketing

•  Delivered direct to customers’ stores rather than to customers’ 

warehouses

The Company is a well-positioned and a resilient business prepared 

•  Helped customers fill supply gaps when needed

•  A Coca-Cola System-wide partnership with the Red Cross

•  Expanded communication channels to ensure that our people 

to adapt and emerge to take on new opportunities. We entered 

the COVID-19 pandemic from a position of strength in terms of our 

portfolio, market execution focus and our relationships, including our 

relations with customers and our partnerships with 

The Coca-Cola Company and others. Our culture of adaptability, 

which embraces change and challenge, has been and will continue to 

be a crucial factor, as can be seen in the speed and innovation of the 

Company’s response to the COVID-19 pandemic with the tireless 

dedication of our workforce.

Throughout, our actions have been guided by our values. 

Below are some examples of culture in action during 2020:

•  For those on the front lines fighting the COVID-19 virus 

we provided beverages as well as grants through 

The Coca-Cola Foundation 

• 

• 

In Romania, 40 volunteers helped build a medical facility

In Russia and Nigeria, we used our 3D-printing capabilities 

to produce protective face shields

•  All employees were offered support to maintain physical 

and mental wellbeing

Customer care

•  Offered and provided extensions to credit facilities

•  Collaborated to assist with re-opening businesses, including 

understanding customer priorities and requirements

Resilience, adaptability and agility

•  Efficiently and effectively moved employees to remote working 

arrangements at the onset of the COVID-19 pandemic

•  Maintained supply chain operations with no disruptions 

at production facilities

•  Fast, agile adaptation to new protocols and enhanced safety 

procedures which allowed us to maintain production with 

no interruptions, ensuring business continuity

•  Upgraded connectivity and provided the digital collaboration tools 

needed to continue to be productive and successful

remained well informed

• 

Increased e-commerce activities and partnerships, including on 

our own business-to-business sales platform, partnering with 

food delivery platforms and working with our wholesale customers 

to develop direct-to-consumer offerings

Sustainability

•  Moved #YouthEmpowered programmes online in certain markets 

to continue to support youth employability

• 

Installed technology to produce our own supply of recycled PET 

in the face of disruptions in recycling collection and sorting 

Engagement with key stakeholder groups strengthens our 
relationships and is an ongoing part of the operational management 
of the Group. This includes employee surveys, assessing customer 
satisfaction and ongoing conversations with regulators and 
non-governmental organisations. The challenges of the COVID-19 
pandemic resulted in a change to the form of engagement with 
some of our stakeholder groups. The Board receives regular updates 
from senior management on insights and feedback from stakeholders, 
which allows the Board to understand and consider the perspectives 
of key stakeholders in decision-making. This is a standing agenda 
item for Board meetings.

Our employees are one of our most important stakeholder groups 
and the Company’s success largely depends on the passion of our 
people and our ability to attract, retain and develop the best talent. 
The Board therefore understands the importance of engaging with 
its workforce. To meet the ongoing challenges for the business 
during 2020 was of paramount importance. Thus we focused first 
to ensure the safety of our workforce and provide the appropriate 
means to continue in their roles and that we are supporting a 
healthy working environment. Our workforce remained core to 
the Company’s strategy, but we also ensured that we are making 
appropriate business decisions. Our workforce went to extraordinary 
efforts to support and aid our customers and consumers during 
uncertain times.

The Board closely monitors and reviews the results of the 
Company’s Employee Engagement, Values and Ambassadorship 
surveys. During 2020, engagement surveys were run more frequently 
to provide direct feedback from our people to enable the Company 
to meet and resolve the challenges across its markets.

In addition, the Board reviews talent development initiatives 
designed to support long-term success. For further details please 
see below and growth pillar 4.

Charlotte Boyle, our designated non-Executive Director for 
workforce engagement, attended a number of virtual meetings with 
our European Works Council (EWC). Despite, not being able to meet 
physically in 2020, meetings continued with the EWC virtually, 
including meetings in June, September and December 2020. Senior 
leadership present key information on business and other changes 
at these meetings and hear feedback directly from employee 
representatives. All meetings are attended by selected members of 
the senior leadership team, depending on subjects covered, and our 
annual plenary meeting, with the full Council, is attended by the CEO. 
For more information about this engagement, see the cultivate the 
potential of our people section on pages 39-41.

Workforce engagement mechanism
Charlotte Boyle, our designated non-Executive Director 
for workforce engagement, attended a number of virtual 
meetings during the year with our European Works 
Council. During the course of these meetings Charlotte 
met with elected employee representatives from our 
businesses in EU countries. These meetings allow 
employee representatives to hear from senior leaders 
– including the CEO – about significant matters affecting 
our people, and to ask questions and give feedback. 
Charlotte was able to hear from employee 
representatives about topics raised by employees 
and their experience of the Company’s approach to the 
workforce, particularly during the COVID-19 pandemic. 
During 2020, this was of great importance, ensuring the 
appropriate support and resources for our people, not 
only for their own safety but to aid them in their roles 
in helping our customers and consumers.

Charlotte also frequently interacted with our Group 
Employee Relations Director, who has responsibility for 
diversity and inclusion, to better understand the steps 
that the Company is taking to become more diverse 
and inclusive (see page 41 for activities in this area). 
To embed these attributes within the Company’s 
culture, initiatives including a communication campaign 
and training have been launched to increase awareness 
and understanding. The Company is also promoting 
employee affinity groups, such as women’s networks. 
The Board takes the lead by recognising good practices 
and driving accountability.

Charlotte reported back to the Board on her observations 
and matters raised by employees, ensuring Board 
deliberations and decision-making are fully informed.

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Corporate governance report continued

Engaging with 
our stakeholders

Description

How the Board is kept informed Read more

Listening to our stakeholders, 
and making a meaningful 
response, is crucial for 
continued success

Our people

To understand what our people 
needed to work in rapidly changing 
circumstances, the Company 
conducted special pandemic-related 
employee surveys in May and July 2020. 
There is a designated non-Executive 
Director for engagement with our 
people, but the COVID-19 pandemic 
response was considered so critical 
that survey results were presented 
to the full Board. The CEO also held 
engagement sessions with employees 
during the year, as well as several calls 
with Q&A sessions.

Our communities Plant visits, community meetings, 
partnerships on common issues, 
sponsorship activities, lectures at 
universities, training opportunities and 
support to young people currently not 
in education, training or employment.

Our consumers

Consumer hotlines, local websites, 
plant tours, research, surveys, 
focus groups.

Pages 20, 
39-41, 89, 
90

Page 20, 
43-44

Page 21

GOVERNANCE IN ACTION

Our customers

Regular visits, dedicated account 
teams, joint business planning, joint 
value-creation initiatives, customer 
care centres, customer 
satisfaction surveys.

Page 30

Partners 
in efficiency

Engagement with our suppliers, 
consultants and counterparts in related 
industries.

Pages 20, 
34

NGOs

Dialogue, policy work, partnerships 
on common issues, membership 
of business and industry associations.

Shareholders

Governments

The Coca‑Cola 
Company

Annual General Meetings, investor 
roadshows and results briefings, 
webcasts, ongoing dialogue with 
analysts and investors.

Recycling and recovery initiatives, 
EU Platform for Action on Diet, Physical 
Activity and Health, foreign investment 
advisory councils, chambers 
of commerce.

Day-to-day interaction as business 
partners, joint projects, joint business 
planning, functional groups on 
strategic issues, ‘top-to-top’ senior 
management meetings.

Pages 21, 
43-44, 52

Pages 21, 
94

Pages 21, 
28-29, 
45-47

Pages 16, 
21

Customer engagement
The COVID-19 pandemic created many issues and it was apparent 
from regular contact with a number of our customers that having 
products in the right location was logistically problematic. Therefore, 
in some markets, our teams helped our customers with their supply 
chain issues. In order to reduce the pressure on some supermarket 
customers’ supply chains we delivered direct to store rather than to 
the customers’ central warehouses.

In many of our markets, some customers remained closed for 
significant periods in 2020. Once lockdown measures were eased, 
the priority was for our teams to connect with these customers to 
offer support and assistance to enable re-opening of their businesses. 
Our business development ambassadors engaged with customers 
to understand their key priorities and requirements as they prepared 
to re-open after a period of perhaps three to four months’ closure. 
We offered and, in many cases, provided extended credit; helped 
with product placement and marketing; and staggered ordering to 
ensure no over-supply and to ease cash flow. By understanding our 
customers’ needs and taking a collaborative approach, we could plan 
and adjust accordingly. Together, we adapted our strategy to aide 
customers’ business recovery and viability rather than focusing 
solely on our own financial targets.

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93

SR

CG

FS

SSR

SI

Our consumers

Consumer hotlines, local websites, 

Page 21

GOVERNANCE IN ACTION

GOVERNANCE IN ACTION

GOVERNANCE IN ACTION

How the Board put our people first
Since the start of the COVID-19 pandemic the Board’s top priority 
has been the safety and wellbeing of our people, customers, 
partners and communities. Keeping our colleagues safe and healthy 
lies at the heart of our ability to continue serving our customers and 
operating the business for the shared benefit of our stakeholders. 
Therefore, wherever they are working, our teams have the right 
protocols and equipment to keep themselves and others safe. 
Whilst it was an important and necessary decision to make, putting 
people first and implementing new protocols did result in a reduction 
in the number of employees working on the ground with customers. 
This in turn had an effect on business development opportunities 
and opportunities to strengthen customer relationships. However, 
the Board and management looked at other ways for sales people to 
engage and communicate effectively with customers. A number of 
sales people from the out-of-home channel were also redeployed to 
the at-home channel, concentrating focus where it was needed most. 

How the Board prioritised innovation, 
growth and the interests of shareholders
The roll out of Costa Coffee across our markets is an important 
priority, and an area of strategic alignment with The Coca-Cola 
Company. Despite the challenging environment in 2020, the Board 
decided to continue with the planned introduction of Costa Coffee 
at the scale and speed that was originally set out. Given the 
circumstances, the Board also recognised that not everything could 
be done at once and smaller opportunities were therefore not 
captured during the year. 

Investors and shareholders were considered as part of this decision, 
particularly the short term versus long term interests of 
shareholders. The Board decided that the roll out was strategically 
important for the long term. The roll out of Costa in 2020 allowed 
us to maintain and build a presence in the coffee category, one the 
Board views as important to achieve the Company’s 24/7 vision.

Listening to our stakeholders, 

and making a meaningful 

response, is crucial for 

continued success

Corporate governance report continued

Engaging with 

our stakeholders

Description

How the Board is kept informed Read more

Our people

Pages 20, 

39-41, 89, 

90

To understand what our people 

needed to work in rapidly changing 

circumstances, the Company 

conducted special pandemic-related 

employee surveys in May and July 2020. 

There is a designated non-Executive 

Director for engagement with our 

people, but the COVID-19 pandemic 

response was considered so critical 

that survey results were presented 

to the full Board. The CEO also held 

engagement sessions with employees 

during the year, as well as several calls 

with Q&A sessions.

partnerships on common issues, 

sponsorship activities, lectures at 

universities, training opportunities and 

support to young people currently not 

in education, training or employment.

plant tours, research, surveys, 

focus groups.

Our communities Plant visits, community meetings, 

Page 20, 

43-44

Customer engagement

The COVID-19 pandemic created many issues and it was apparent 

Page 30

from regular contact with a number of our customers that having 

products in the right location was logistically problematic. Therefore, 

in some markets, our teams helped our customers with their supply 

chain issues. In order to reduce the pressure on some supermarket 

customers’ supply chains we delivered direct to store rather than to 

the customers’ central warehouses.

In many of our markets, some customers remained closed for 

significant periods in 2020. Once lockdown measures were eased, 

the priority was for our teams to connect with these customers to 

offer support and assistance to enable re-opening of their businesses. 

Our business development ambassadors engaged with customers 

to understand their key priorities and requirements as they prepared 

to re-open after a period of perhaps three to four months’ closure. 

with product placement and marketing; and staggered ordering to 

ensure no over-supply and to ease cash flow. By understanding our 

customers’ needs and taking a collaborative approach, we could plan 

and adjust accordingly. Together, we adapted our strategy to aide 

customers’ business recovery and viability rather than focusing 

solely on our own financial targets.

Our customers

Regular visits, dedicated account 

teams, joint business planning, joint 

value-creation initiatives, customer 

care centres, customer 

satisfaction surveys.

Partners 

in efficiency

Engagement with our suppliers, 

consultants and counterparts in related 

Pages 20, 

34

industries.

NGOs

Dialogue, policy work, partnerships 

on common issues, membership 

of business and industry associations.

Pages 21, 

43-44, 52

roadshows and results briefings, 

webcasts, ongoing dialogue with 

analysts and investors.

Governments

Recycling and recovery initiatives, 

EU Platform for Action on Diet, Physical 

Activity and Health, foreign investment 

advisory councils, chambers 

of commerce.

The Coca‑Cola 

Day-to-day interaction as business 

Company

partners, joint projects, joint business 

planning, functional groups on 

strategic issues, ‘top-to-top’ senior 

management meetings.

94

Pages 21, 

28-29, 

45-47

Pages 16, 

21

Shareholders

Annual General Meetings, investor 

Pages 21, 

We offered and, in many cases, provided extended credit; helped 

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Shareholder engagement
The Chairman, the Senior Independent Director and the Chair of 
the Audit and Risk Committee will be available at the Annual General 
Meeting of the Company to answer questions from shareholders. 
The Board encourages shareholders to attend as it provides an 
opportunity to engage with the Board. However, the 2020 Annual 
General Meeting was not held in the usual format with no 
shareholders were permitted to attend due the COVID-19 pandemic 
and restrictions in place under Swiss law. The Chief Executive Officer 
chaired the meeting with a number of other Directors, including the 
Chairman, as well as members of the Operating Committee and the 
statutory auditors participating remotely.

Pursuant to Swiss law and the Articles of Association, shareholders 
annually elect an independent proxy and we have adopted an 
electronic proxy voting system for our Annual General Meetings.

The Company has a dedicated investor relations function which 
reports to the Chief Financial Officer. Through the investor relations 
team, the Company and Board maintain a dialogue with institutional 
investors and financial analysts on operational financial performance 
and strategic direction items. We engaged with the investment 
community and our shareholders throughout the year, as outlined in 
the diagram below. The feedback from shareholders has been 
regularly considered by the Board and, where necessary, appropriate 
action to further engage with shareholders was taken.

Key investor relations activities in 2020 

February
•  Management Roadshow 

June
•  Annual General Meeting 

Europe & UK

in Zug

April
•  Management Virtual 

Roadshow

May
• 

IR Virtual Roadshow

•  Deutsche Bank Access 

Global Consumer 
conference 

•  Exane BNP Paribas 22nd 

European CEO Conference

•  Goldman Sachs Global 

Consumer ESG Conference

September
•  Barclays Global Consumer 

Staples Conference 
•  Annual Greek Roadshow 

November
•  J.P. Morgan Global 
Consumer & Retail 
Conference 

•  Jefferies Virtual West Coast 
Consumer Conference 

•  Berenberg West Coast 

Consumer & E-Commerce 
Conference 

•  Management Virtual 

Roadshow 

December
•  Citi’s Global Consumer 

Conference 

•  Morgan Stanley Virtual 

Global Consumer & Retail 
Conference

Board, committee and Director 
performance evaluation
At least annually, on the basis of an assessment conducted by the 
Nomination Committee, the Board reviews its own performance as 
well as the performance of each of the Board committees. This review 
seeks to determine whether the Board and its committees function 
effectively and efficiently. During the year, the Chairman meets with 
the Directors to receive feedback on the functioning of the Board and 
its committees, the boardroom dynamics, and the Group’s strategy.

The independent Directors meet separately at every regular Board 
meeting to discuss a variety of issues, including the effectiveness of 
the Board. An evaluation of each Director, other than the Chairman, 
is conducted by the Chairman and the Senior Independent Director. 
The Senior Independent Director leads the evaluation of the Chairman 
in conjunction with the non-Executive Directors, taking into account 
the views of the Chief Executive Officer, and, as a matter of practice, 
meets with the other independent non-Executive Directors when 
each Board meeting is held to discuss issues together, without the 
Chief Executive Officer or other non-Executive Directors present.

Particular focus is given to areas where a Director believes the 
performance of the Board and its committees could be improved. 
A report is prepared for the Board on its effectiveness and that 
of its committees.

For the past five years, the evaluation of the Board’s effectiveness 
has been facilitated by Lintstock, and details of the 2020 Lintstock 
report are set out on page 95. A summary of the Board evaluation 
findings for 2019, the actions taken in response to improve Board 
effectiveness in 2020, the Board evaluation findings for 2020, and 
the resulting priorities for 2021 is as follows:
2019 Board evaluation findings
•  Focus on strategy
•  Broaden exposure to 

2020 actions
•  Leveraging the Company’s unique 

24/7 portfolio

colleagues throughout 
the Company

•  Continued alignment with 

key stakeholders

•  Continued focus on 

•  Considering implications 

risk oversight

2020 Board evaluation findings
•  Oversight of talent
•  Understanding 
of technological 
developments

of COVID-19

2021 priorities
•  Undertaking site visits
•  Close alignment with key 

stakeholders

•  Oversight of our 2025 

•  Considering implications 

growth strategy 

of COVID-19

Information and training
The practices and procedures adopted by our Board ensure that 
the Directors are supplied on a timely basis with comprehensive 
information on the business development and financial position 
of the Company, the form and content of which is expected to 
enable the Directors to discharge their duties and carry out their 
responsibilities. All Directors have access to our General Counsel, 
as well as independent professional advice at the expense of the 
Company. All Directors have full access to the Chief Executive 
Officer and senior management, as well as the external auditor 
and internal audit team.

The Board has in place an induction programme for new Directors. 
Generally, it involves meeting with the Chairman, members of 
the Operating Committee and other senior executives, as well as 
receiving orientation training in relation to the Group and its 
corporate governance practices. The induction programme also 
includes meetings with representatives of our sales force, 
customers and major shareholders, and visits to our production 
plants. Anna Diamantopoulou participated in the induction 
programme during 2020 as part of her onboarding process, 
although much of this was by virtual means.

SR

CG

FS

SSR

SI

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95

Corporate governance report continued

Shareholder engagement

The Chairman, the Senior Independent Director and the Chair of 

the Audit and Risk Committee will be available at the Annual General 

Meeting of the Company to answer questions from shareholders. 

The Board encourages shareholders to attend as it provides an 

opportunity to engage with the Board. However, the 2020 Annual 

General Meeting was not held in the usual format with no 

shareholders were permitted to attend due the COVID-19 pandemic 

and restrictions in place under Swiss law. The Chief Executive Officer 

chaired the meeting with a number of other Directors, including the 

Chairman, as well as members of the Operating Committee and the 

statutory auditors participating remotely.

Pursuant to Swiss law and the Articles of Association, shareholders 

annually elect an independent proxy and we have adopted an 

electronic proxy voting system for our Annual General Meetings.

The Company has a dedicated investor relations function which 

reports to the Chief Financial Officer. Through the investor relations 

team, the Company and Board maintain a dialogue with institutional 

investors and financial analysts on operational financial performance 

and strategic direction items. We engaged with the investment 

community and our shareholders throughout the year, as outlined in 

the diagram below. The feedback from shareholders has been 

regularly considered by the Board and, where necessary, appropriate 

action to further engage with shareholders was taken.

Key investor relations activities in 2020 

•  Management Roadshow 

•  Annual General Meeting 

•  Barclays Global Consumer 

June

in Zug

September

•  Berenberg West Coast 

Consumer & E-Commerce 

Staples Conference 

Conference 

•  Deutsche Bank Access 

•  Annual Greek Roadshow 

•  Management Virtual 

Global Consumer 

conference 

•  Exane BNP Paribas 22nd 

European CEO Conference

•  Goldman Sachs Global 

Consumer ESG Conference

November

•  J.P. Morgan Global 

Consumer & Retail 

Conference 

Roadshow 

December

•  Citi’s Global Consumer 

Conference 

•  Jefferies Virtual West Coast 

•  Morgan Stanley Virtual 

Consumer Conference 

Global Consumer & Retail 

Conference

February

Europe & UK

•  Management Virtual 

Roadshow

April

May

• 

IR Virtual Roadshow

Board, committee and Director 

performance evaluation

At least annually, on the basis of an assessment conducted by the 

Nomination Committee, the Board reviews its own performance as 

well as the performance of each of the Board committees. This review 

seeks to determine whether the Board and its committees function 

effectively and efficiently. During the year, the Chairman meets with 

the Directors to receive feedback on the functioning of the Board and 

its committees, the boardroom dynamics, and the Group’s strategy.

Particular focus is given to areas where a Director believes the 

performance of the Board and its committees could be improved. 

A report is prepared for the Board on its effectiveness and that 

of its committees.

For the past five years, the evaluation of the Board’s effectiveness 

has been facilitated by Lintstock, and details of the 2020 Lintstock 

report are set out on page 95. A summary of the Board evaluation 

findings for 2019, the actions taken in response to improve Board 

effectiveness in 2020, the Board evaluation findings for 2020, and 

the resulting priorities for 2021 is as follows:

2019 Board evaluation findings

2020 actions

•  Focus on strategy

•  Leveraging the Company’s unique 

•  Broaden exposure to 

24/7 portfolio

colleagues throughout 

•  Continued alignment with 

the Company

key stakeholders

•  Continued focus on 

•  Considering implications 

risk oversight

of COVID-19

2020 Board evaluation findings

2021 priorities

•  Oversight of talent

•  Understanding 

of technological 

developments

of COVID-19

•  Undertaking site visits

•  Close alignment with key 

stakeholders

•  Oversight of our 2025 

•  Considering implications 

growth strategy 

The independent Directors meet separately at every regular Board 

meeting to discuss a variety of issues, including the effectiveness of 

the Board. An evaluation of each Director, other than the Chairman, 

is conducted by the Chairman and the Senior Independent Director. 

The Senior Independent Director leads the evaluation of the Chairman 

in conjunction with the non-Executive Directors, taking into account 

the views of the Chief Executive Officer, and, as a matter of practice, 

meets with the other independent non-Executive Directors when 

each Board meeting is held to discuss issues together, without the 

Chief Executive Officer or other non-Executive Directors present.

Information and training

The practices and procedures adopted by our Board ensure that 

the Directors are supplied on a timely basis with comprehensive 

information on the business development and financial position 

of the Company, the form and content of which is expected to 

enable the Directors to discharge their duties and carry out their 

responsibilities. All Directors have access to our General Counsel, 

as well as independent professional advice at the expense of the 

Company. All Directors have full access to the Chief Executive 

Officer and senior management, as well as the external auditor 

and internal audit team.

The Board has in place an induction programme for new Directors. 

Generally, it involves meeting with the Chairman, members of 

the Operating Committee and other senior executives, as well as 

receiving orientation training in relation to the Group and its 

corporate governance practices. The induction programme also 

includes meetings with representatives of our sales force, 

customers and major shareholders, and visits to our production 

plants. Anna Diamantopoulou participated in the induction 

programme during 2020 as part of her onboarding process, 

although much of this was by virtual means.

All Directors are given the opportunity to attend training to ensure 
that they are kept up to date on relevant legal, accounting and 
corporate governance developments. The Directors individually attend 
seminars, forums, conferences and working groups on relevant 
topics. The Nomination Committee reviews our Director training 
activities regularly. Finally, as part of the continuing development of 
the Directors, the Company Secretary ensures that our Board is kept 
up to date with key corporate governance developments. The Board 
appoints the Company Secretary, who acts as secretary to the Board.

Board appointments and succession planning
Our Board has in place plans to ensure the progressive renewal 
of the Board and appropriate succession planning for senior 
management and these are regularly reviewed. Appointments and 
succession plans are based on merit and objective criteria to ensure 
the Company is promoting diversity (including gender), social and 
ethnic backgrounds, cognitive and personal strengths.

Pursuant to our Articles of Association, the Board consists of a 
minimum of seven and a maximum of 15 members, and the Directors 
are elected annually for a term of one year by the Company’s 
shareholders, which is also in accordance with the UK Corporate 
Governance Code. In case of resignation or death of any member 
of the Board, the Board may elect a permanent guest, whom the 
Board will propose for election by the shareholders at the next 
Annual General Meeting. In accordance with the Organisational 
Regulations, the Board proposes for election at the shareholders’ 
meeting new Directors who have been recommended by the 
Nomination Committee after consultation with the Chairman.

In making such recommendations, the Nomination Committee 
and the Board must consider objective criteria including the overall 
balance of skills, experience, independence and knowledge of the 
Board member, as well as diversity considerations including gender 
but also social and ethnic backgrounds. Consideration is also given 
to the overall length of service of the Board as a whole when 
refreshing its membership. See the Nomination Committee report 
on page 106 for further information on the role and work of the 
Nomination Committee, including the Board Diversity Policy. 
Through this process, the Board is satisfied that the Board and its 
committees have the appropriate balance of experience and skills, 
diversity, independence and knowledge of the Company to enable 
them to discharge their duties and responsibilities effectively, 
including sufficient time commitment.

Conflicts of interest
In accordance with the Organisational Regulations, Directors are 
required to arrange their personal and business affairs so as to avoid 
a conflict of interest with the Group.

Each Director must disclose to the Chairman the nature and extent 
of any conflict of interest arising generally or in relation to any matter 
to be discussed at a Board meeting, as soon as the Director becomes 
aware of its existence. In the event that the Chairman becomes 
aware of a Director’s conflict of interest, the Chairman is required to 
contact that Director promptly and discuss with him or her the nature 
and extent of such a conflict of interest. Subject to exceptional 
circumstances in which the best interests of the Company dictate 
otherwise, the Director affected by a conflict of interest is not 
permitted to participate in discussions and decision-making involving 
the interest at stake.

Lintstock report

In 2020, we once again engaged the advisory firm Lintstock to 
facilitate an evaluation of the performance of the Board. Lintstock 
specialises in Board performance reviews and has no other 
connection with Coca-Cola HBC.

The first stage of the review involved Lintstock engaging with the 
Company Secretary to set the context for the evaluation, and to tailor 
survey content to the specific circumstances of Coca-Cola HBC. 
The surveys were designed to follow up on and further explore key 
themes identified in last year’s evaluation, so that year-on-year 
progress can be tracked.

The surveys commenced with a case study, which considered the 
Board’s response to the COVID-19 pandemic, including the adequacy 
of the updates provided by management as the COVID-19 pandemic 
developed, the effectiveness of Board meetings conducted using 
video-conferencing technology, and the long-term implications of 
the COVID-19 pandemic on the Company’s operations and markets.

The surveys also addressed core aspects of the Board’s performance, 
and had a particular focus on the following areas:

•  The appropriateness of the Board’s composition in the context of 

the Company’s strategic ambitions, including the skills represented 
and the diversity among members

•  The Board’s engagement with key stakeholders (including 

shareholders, customers and suppliers), and the effectiveness 
of the Board’s workforce engagement mechanisms

•  The relationships and atmosphere in the boardroom, and the extent 

to which the Board provides effective support and constructive 
challenge to management 

•  The effectiveness with which the Board makes decisions, and 
subsequently follows up on the implementation of decisions

•  The Board’s focus, including the extent to which meeting agendas strike 
the right balance between strategic and financial / operational items
•  The Board’s contribution to the development of the ‘Growth Story 
2025’ strategy, as well as the progress made with regard to each 
of the Company’s growth pillars

•  The Board’s understanding of the competitive landscape and 

relevant technological developments, in terms of the opportunities 
and threats they represent for the business

•  The Board’s visibility of potential successors to key positions from 
within the business, and oversight of the Company’s processes 
for talent management and succession

The performance of the committees of the Board was also evaluated, 
as was the performance of the Chairman. The anonymity of all 
responses was guaranteed throughout the process to promote open 
and honest feedback.

Lintstock subsequently analysed the results and delivered reports 
on the performance of the Board, the committees and the Chairman, 
which were considered at a subsequent Board meeting.

The results of the review were positive overall, with improvements 
identified in a number of key areas compared to 2019. While the 
COVID‑19 pandemic has clearly presented challenges to the Board’s 
oversight, there was broad satisfaction with the frequency and quality 
of management updates as the COVID‑19 pandemic developed. 
As in previous years, there is a strong desire on the part of the Board to 
maintain its focus on forward‑looking and strategic matters, including: 
the Company’s processes for developing and retaining senior talent; 
technological developments, and their implications for the business; 
growth and acquisitions; and the company’s sustainability agenda.

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From left to right

Row one
Zoran Bogdanovic, Michalis Imellos, 
Naya Kalogeraki

Row two
Marcel Martin, Minas Angelidis, 
Sean O’Neill

Row three
Jan Gustavsson, Sanda Parezanovic, 
Mourad Ajarti 

Row four
Nikos Kalaitzidakis, Vitaliy Novikov

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Corporate governance report continued

The Operating Committee represents the 
executive leadership of the Company

The Operating Committee is 
chaired by Zoran Bogdanovic, 
Chief Executive Officer, and his 
biography is set out on page 80.
Other members of the Operating 
Committee:

Michalis Imellos

(52) Group Chief Financial Officer
Senior management tenure: Appointed 
April 2012 (8 years) (to step down at the 
end of March 2021)

Previous Group roles: Region Finance 
Director responsible for Nigeria, Romania, 
Moldova, Bulgaria, Greece, Cyprus, Serbia 
and Montenegro; General Manager, 
Romania and Moldova. 

Previous relevant experience: Michalis 
held a number of finance positions in the 
UK-based European headquarters of Xerox, 
including those of European Mergers & 
Acquisitions Director and Finance Director 
of the Office Europe Division. He managed 
the financial, tax and legal aspects of Xerox’s 
sponsorship of the Athens 2004 Olympic 
Games, as well as the finance function 
of the company’s operations in Greece. 
He is a Fellow of the Institute of Chartered 
Accountants in England and Wales, and 
started his career at Ernst & Young.

Nationality: Greek

Naya Kalogeraki

Minas Angelidis

(51) Region Director: Austria, Belarus, 
Czech Republic, Estonia, Hungary, 
Island of Ireland, Latvia, Lithuania, 
Poland, Slovakia, Switzerland
Senior management tenure: Appointed 
April 2019 (1 year)

Previous Group roles: Minas joined the 
Group in 1999 holding positions with 
increasing responsibility in the commercial 
function in Greece (National Account 
Manager, Athens Region Sales Manager, 
National Wholesale Manager, Country Sales 
Director). Since 2008, Minas has held general 
management assignments in a number of 
our markets, including those of Country 
General Manager Cyprus, Country General 
Manager Bulgaria and Country General 
Manager Hungary.

Previous relevant experience: Prior to 
joining the Group, Minas spent seven years 
in Unilever Greece in managerial positions in 
sales and marketing including those of Brand 
Manager, Trade Marketing Manager and 
National Account Manager.

Nationality: Greek

(51) Group Chief Operating Officer 
Senior management tenure: Appointed 
July 2016 (4 years), appointed Chief 
Operating Officer September 2020

Previous Group roles: Group Chief 
Customer and Commercial Officer from 
2016 to 2020. From 1998, when Naya joined 
the Company, she built her career assuming 
roles of increased scale and scope, including 
Marketing Director, Trade Marketing Director, 
Sales Director and Country Commercial 
Director, Greece. She has been heavily 
involved in Group strategic projects and task 
forces addressing mission-critical business 
imperatives. In September 2013, Naya was 
appointed to the role of General Manager, 
Greece and Cyprus.

Previous relevant experience: Naya joined 
the Company in 1998 from The Coca-Cola 
Company where she held a number of 
marketing positions up to Marketing Manager.

Nationality: Greek

Marcel Martin

(62) Group Supply Chain Director
Senior management tenure: Appointed 
January 2015 (6 years)

Previous Group roles: Marcel joined the 
Group in 1993, holding positions with 
increasing responsibility in the supply chain 
and commercial functions. Since 1995, he 
has held general management assignments 
in several of our markets, including as General 
Manager for Eastern Romania, Regional 
Manager Russia, Country General Manager 
Ukraine and General Manager Nigeria. 
He became General Manager of our Irish 
operations in 2010 and is now our Group 
Supply Chain Director.

Nationality: Romanian

From left to right

Row one

Zoran Bogdanovic, Michalis Imellos, 

Naya Kalogeraki

Marcel Martin, Minas Angelidis, 

Row two

Sean O’Neill

Row three

Mourad Ajarti 

Row four

Jan Gustavsson, Sanda Parezanovic, 

Nikos Kalaitzidakis, Vitaliy Novikov

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Sean O’Neill

Sanda Parezanovic

Nikos Kalaitzidakis

(56) Group Public Affairs and 
Communication Director
Senior management tenure: Appointed 
January 2019 (2 years)

Previous Group roles: None.

Previous relevant experience: Sean joined 
Coca-Cola HBC in January 2019 as Group 
Public Affairs and Communication Director. 
His previous roles include 12 years as Chief 
Corporate Relations Officer for Heineken 
NV in the Netherlands, where he was a 
member of the company’s global executive 
committee with responsibility for public 
and government affairs, sustainability, 
communication and consumer public 
relations. Prior to that, Sean held senior 
international corporate affairs leadership 
roles with Diageo and Guinness. This followed 
a variety of international management roles 
in the UK, Russia, Egypt and Australia with 
the communication and corporate affairs 
consultancy, Burson-Marsteller. Sean is an 
ex-Chairman of ICAP, the drinks industry’s 
main international organisation, a former 
adviser to the Russian and Egyptian 
governments and a board member of Try 
for Change, the charity of the England Rugby 
Football Union.

Nationality: British

Jan Gustavsson

(55) General Counsel, Company Secretary 
and Director of Strategic Development
Senior management tenure: Appointed 
August 2001 (19 years)

Previous Group roles: Jan served as 
Deputy General Counsel for Coca-Cola 
Beverages plc from 1999-2001.

Previous relevant experience: Jan started 
his career in 1993 with the law firm White 
& Case in Stockholm, Sweden. In 1995, he 
joined The Coca-Cola Company as Assistant 
Division Counsel in the Nordic and Northern 
Eurasia Division. From 1997 to 1999, 
Jan was Senior Associate in White & Case’s 
New York office, practising securities law 
and M&A.

Nationality: Swedish

(56) Group Human Resources Director
Senior management tenure: Appointed 
June 2015 (5 years)

Previous Group roles: Sanda’s previous 
roles in the Group include: Public Affairs 
& Communications Manager, Serbia and 
Montenegro from 2003 to 2006; Country 
Human Resources and Public Affairs 
& Communications Manager, Serbia and 
Montenegro from 2006 to 2010; and Region 
Human Resources Director, Bosnia 
& Herzegovina, Bulgaria, Croatia, Cyprus, 
Greece, Northern Ireland, the Republic 
of Ireland, North Macedonia, Moldova, 
Montenegro, Nigeria, Romania, Serbia and 
Slovenia from 2010 to 2015.

Previous relevant experience: Sanda 
started in 1989 as Market Researcher and 
later Strategic Planner working for various 
local research and marketing agencies in 
SFR Yugoslavia. She joined Saatchi & Saatchi 
Balkans in 1994, holding various senior 
management positions in several Balkan 
countries, including Managing Director 
of two start-up agencies, first in North 
Macedonia and later in Serbia. In 1999 she 
relocated to London, where she worked for 
Saatchi & Saatchi and Marketing Drive on 
a number of pan-European and business 
development projects, before she joined 
our Group in 2003.

Nationality: Serbian

Mourad Ajarti

(44) Chief Information Officer
Senior management tenure: Appointed 
October 2019 (1 year)

(51) Region Director: Armenia, Bosnia 
& Herzegovina, Bulgaria, Croatia, 
Cyprus, Greece, Moldova, Montenegro, 
Republic of North Macedonia, Romania, 
Serbia, Slovenia, Ukraine
Senior management tenure: Appointed 
May 2018 (2 years)

Previous Group roles: Nikos joined the 
Group in 2006 as Regional Manager for 
Northwest Russia and then moved to General 
Manager roles in Croatia (2008), Bulgaria 
(2010), Hungary (2013) and Poland (2014).

Previous relevant experience: Prior to 
joining the Group, Nikos spent five years in 
technology and telecommunications and 
seven years with Phillip Morris International 
in various roles and geographies across 
Europe and Central Asia.

Nationality: Greek

Vitaliy Novikov

(41) Group Customer and Commercial 
Director
Senior management tenure: Appointed 
September 2020 (less than 1 year)

Previous Group roles: Vitaliy joined the 
Group in 2011 as General Manager of the 
Baltics business unit. Since then he has held 
General Manager roles in Poland and Italy.

Previous relevant experience: Prior to 
joining the Group, Vitaliy spent four years 
at Johnson & Johnson as Managing Director 
of the Ukrainian operation and prior to this 
he spent seven years at Henkel in managerial 
positions of growing responsibility in Austria 
and Ukraine.

Previous Group roles: None.

Nationality: Ukrainian

Previous relevant experience: Mourad 
holds an MSc in Computer Systems 
Networking & Tele-communications from 
L’École Mohammadia d’Ingénieurs. He has 
20 years’ experience with two fast moving 
consumer goods industry leaders, Procter 
& Gamble and L’Oréal. Mourad started 
with Procter & Gamble leading SAP 
implementation in Morocco, Saudi Arabia 
and Europe, and later was CIO for different 
lines of business. From 2014 to 2019, Mourad 
was CIO for the Asia and Pacific region for 
L’Oréal, leading consumer and customer 
journey transformation and enabling the use 
of big data and advanced analytics.

Nationality: British

Operating Committee gender diversity

Men: 9
Women: 2

Operating Committee tenure

0-1 years

1-2 years

2-3 years

4-5 years

5-6 years

8-9 years

19-20 years

1

2

3

1

2

1

1

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Corporate governance report continued

Sean O’Neill

Sanda Parezanovic

Nikos Kalaitzidakis

(56) Group Public Affairs and 

Communication Director

(56) Group Human Resources Director

(51) Region Director: Armenia, Bosnia 

Senior management tenure: Appointed 

& Herzegovina, Bulgaria, Croatia, 

Senior management tenure: Appointed 

June 2015 (5 years)

January 2019 (2 years)

Previous Group roles: None.

Previous relevant experience: Sean joined 

Coca-Cola HBC in January 2019 as Group 

Public Affairs and Communication Director. 

His previous roles include 12 years as Chief 

Corporate Relations Officer for Heineken 

NV in the Netherlands, where he was a 

member of the company’s global executive 

committee with responsibility for public 

and government affairs, sustainability, 

communication and consumer public 

relations. Prior to that, Sean held senior 

Previous Group roles: Sanda’s previous 

roles in the Group include: Public Affairs 

& Communications Manager, Serbia and 

Montenegro from 2003 to 2006; Country 

Cyprus, Greece, Moldova, Montenegro, 

Republic of North Macedonia, Romania, 

Serbia, Slovenia, Ukraine

Senior management tenure: Appointed 

May 2018 (2 years)

Human Resources and Public Affairs 

Previous Group roles: Nikos joined the 

& Communications Manager, Serbia and 

Group in 2006 as Regional Manager for 

Montenegro from 2006 to 2010; and Region 

Northwest Russia and then moved to General 

Human Resources Director, Bosnia 

Manager roles in Croatia (2008), Bulgaria 

& Herzegovina, Bulgaria, Croatia, Cyprus, 

(2010), Hungary (2013) and Poland (2014).

Greece, Northern Ireland, the Republic 

of Ireland, North Macedonia, Moldova, 

Montenegro, Nigeria, Romania, Serbia and 

Slovenia from 2010 to 2015.

Previous relevant experience: Prior to 

joining the Group, Nikos spent five years in 

technology and telecommunications and 

seven years with Phillip Morris International 

international corporate affairs leadership 

Previous relevant experience: Sanda 

in various roles and geographies across 

roles with Diageo and Guinness. This followed 

started in 1989 as Market Researcher and 

Europe and Central Asia.

a variety of international management roles 

later Strategic Planner working for various 

in the UK, Russia, Egypt and Australia with 

local research and marketing agencies in 

the communication and corporate affairs 

SFR Yugoslavia. She joined Saatchi & Saatchi 

consultancy, Burson-Marsteller. Sean is an 

Balkans in 1994, holding various senior 

ex-Chairman of ICAP, the drinks industry’s 

management positions in several Balkan 

main international organisation, a former 

countries, including Managing Director 

adviser to the Russian and Egyptian 

of two start-up agencies, first in North 

governments and a board member of Try 

Macedonia and later in Serbia. In 1999 she 

for Change, the charity of the England Rugby 

relocated to London, where she worked for 

Football Union.

Nationality: British

Jan Gustavsson

(55) General Counsel, Company Secretary 

and Director of Strategic Development

Senior management tenure: Appointed 

August 2001 (19 years)

Previous Group roles: Jan served as 

Deputy General Counsel for Coca-Cola 

Saatchi & Saatchi and Marketing Drive on 

a number of pan-European and business 

development projects, before she joined 

our Group in 2003.

Nationality: Serbian

Mourad Ajarti

(44) Chief Information Officer

Senior management tenure: Appointed 

October 2019 (1 year)

Beverages plc from 1999-2001.

Previous Group roles: None.

Previous relevant experience: Jan started 

Previous relevant experience: Mourad 

his career in 1993 with the law firm White 

holds an MSc in Computer Systems 

& Case in Stockholm, Sweden. In 1995, he 

Networking & Tele-communications from 

joined The Coca-Cola Company as Assistant 

L’École Mohammadia d’Ingénieurs. He has 

Division Counsel in the Nordic and Northern 

20 years’ experience with two fast moving 

Eurasia Division. From 1997 to 1999, 

consumer goods industry leaders, Procter 

Jan was Senior Associate in White & Case’s 

& Gamble and L’Oréal. Mourad started 

New York office, practising securities law 

with Procter & Gamble leading SAP 

and M&A.

Nationality: Swedish

implementation in Morocco, Saudi Arabia 

and Europe, and later was CIO for different 

lines of business. From 2014 to 2019, Mourad 

was CIO for the Asia and Pacific region for 

L’Oréal, leading consumer and customer 

journey transformation and enabling the use 

of big data and advanced analytics.

Nationality: British

Nationality: Greek

Vitaliy Novikov

(41) Group Customer and Commercial 

Director

Senior management tenure: Appointed 

September 2020 (less than 1 year)

Previous Group roles: Vitaliy joined the 

Group in 2011 as General Manager of the 

Baltics business unit. Since then he has held 

General Manager roles in Poland and Italy.

Previous relevant experience: Prior to 

joining the Group, Vitaliy spent four years 

at Johnson & Johnson as Managing Director 

of the Ukrainian operation and prior to this 

he spent seven years at Henkel in managerial 

positions of growing responsibility in Austria 

and Ukraine.

Nationality: Ukrainian

Operating Committee gender diversity

Men: 9

Women: 2

Operating Committee tenure

0-1 years

1-2 years

2-3 years

4-5 years

5-6 years

8-9 years

19-20 years

1

2

3

1

2

1

1

Key responsibilities of the Operating Committee

The key responsibilities and elements of the Operating 
Committee’s role are:
•  the day-to-day executive management of the Group and its 
businesses, including all matters not reserved for the Board 
or other bodies;

•  the setting of annual targets and approval of annual business 

plans which form the basis of the Group’s performance 
management, including a comprehensive programme of 
strategies and targets agreed between the Country General 
Managers and the Regional Directors;

•  the development of Group strategies and implementation 

•  working closely with the Country General Managers, as set out 

of the strategies approved by the Board;

•  providing adequate head-office support for each of the 

Group’s countries;

in the Group’s operating framework, in order to capture 
benefits of scale, ensuring appropriate governance and 
compliance, and managing the performance of the Group; and
leading the Group’s talent and capability development 
programmes.

• 

Key activities and decisions in 2020

Long‑term direction setting
•  Evaluating and evolving our 24/7 

portfolio strategy together with our 
brand partners;

•  Optimising the Group’s organisational 
and reporting structure by introducing 
the COO role; 

•  Working on the launch and sequential 

roll out of Costa Coffee in the 
Group’s markets;

•  Reviewing and updating our revenue 
growth management strategies and 
implementing these in our local 
commercialisation plans; 

•  Rebooting our route-to-market 
approach in selected markets;

•  Assessing our sustainability priorities 
and initiatives on the way to deliver 
2025 commitments;

•  Setting long-term capability building 

priorities and programmes; and

•  Approving and reviewing 

deployment of major automation 
and digitalisation initiatives.

2020

Business planning
•  Setting priorities, aligning targets and 
adjusting operating framework as a 
response to the COVID-19 pandemic;
•  Aligning key priorities and investment 

strategy with The Coca-Cola Company 
as a response to the COVID-19 
pandemic challenges;

•  Reviewing progress of the aligned 

priorities, investments and spending in 
light of the COVID-19 pandemic impact;

•  Reviewing and approving annual 
business plans for 2021 for all 
operations and central functions; and
•  Approving Group and country talent, 

capabilities development and 
succession plans.

Risk, safety and business resilience
•  Evaluating the Group’s business 

resilience strategies;

•  Evaluating the Group’s Risk Register 
of major business risks as well as 
associated risk response plans;

•  Reviewing the Group’s health & safety 
policies and material incidents; and

•  Reviewing the corporate audit 

plan for 2021.

Business case reviews and approvals
•  Assessing strategic revenue-

generating initiatives and product / 
packaging innovation business cases;

•  Reviewing and approving big data 

advanced analytics (BDAA) business 
cases and roll out plans;

•  Overseeing the strategic evolution 
of Supply Chain, Human Resources, 
Commercial, Finance and BSS 
departments;

•  Optimisation and expansion of our 

logistics and manufacturing 
infrastructure; and

•  Capital expenditure proposals review 

and approval.

Priority projects
•  Costa Coffee
•  Key Initiatives for Tomorrow 
•  Sustainability (packaging and 

recycling) initiatives

•  Route-to-market initiatives
•  Big data and advanced analytics (BDAA)
•  Sales Academy 
•  S4HANA
•  Management Reporting System EDGE
•  Capabilities for Growth
•  Employee engagement

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Monitoring liquidity 
and emerging risks

Letter from the Chair of the 
Audit and Risk Committee

Highlights this year
•  Response to COVID-19 pandemic and business resilience.
•  Activation and development of Business Continuity 
strategies and the stream-lining of the Group’s risk 
management processes.

Priorities for 2021
•  monitoring the developments in accounting and 

regulatory matters, including potential changes to IFRS 
accounting standards;

•  ongoing monitoring of risks as well as impairment testing 

of goodwill and intangible assets;

•  ongoing monitoring of internal financial controls, anti-fraud 
systems and Code of Business Conduct compliance; and

•  ongoing monitoring of the Group’s enterprise risk 

management and quality assurance, and information 
system security processes.

Dear Stakeholder 
The Audit and Risk Committee focused its work during 
2020 on enhancing and strengthening the Group’s 
existing financial controls, risk management and 
compliance systems, which the Board recognises 
as essential components of effective corporate 
governance. During 2020, the Audit and Risk Committee 
worked closely with the internal audit and finance 
teams in overseeing the implementation of the Group’s 
internal control framework.

COVID‑19 pandemic 
The COVID-19 pandemic has impacted many countries in which 
the Group operates, with measures implemented by governments 
to contain the spread of the virus, including closure of non-essential 
services, travel bans, quarantines and social distancing; disrupting 
business activities and resulting in a severe economic slowdown. 
Early on in the COVID-19 pandemic we received a report from our 
senior management which explained the actions being implemented 
to ensure the Group remained fully operational, including details on 
the Group’s finances, the trading environment and implications of 
the COVID-19 pandemic on the resilience of the Group’s business. 
We received a detailed update about the Group’s business resilience 
in June 2020 from the Group Chief Risk Officer. 

A number of significant issues relating to the COVID-19 pandemic 
were the focus of our discussions during 2020. We received updates 
on, and reviewed, the IMCR process activated by all business units 
for the initial response to the COVID-19 pandemic crisis with local 
team responses monitored and guided by the Crisis Management 
Committee and Group COVID-19 Operational Task Force, as 
well as the development of business continuity strategies and the 
streamlining of the Group’s risk management processes. The Crisis 
Management Committee and the Group COVID-19 Operational 
Task Force actively liaised with other IMCR teams across the 
Coca-Cola System to leverage best practices. This has resulted 
in a number of IMCR innovations including process and 
training enhancements. 

We have monitored and discussed our risk management processes, 
including our risk profile and mitigation but also principal risks and 
risk appetite. The COVID-19 pandemic materially changed our risk 
profile. In March modified practices were applied by all business units 
in line with government expectations. In May, we reviewed current 
and emerging risks, together with updating the strategic risks (and 
action plans) for the Group to mitigate risks, including COVID-19 and 
integrating COVID-19 as a factor that potentially impacts a number 
of risks. We reviewed the ‘top 10’ risks for each region, each tagged 
with a level of risk. We reviewed an elevated number of reported 
incidents during 2020, including those related to the outbreak of 
the COVID-19 pandemic. We received updates about the Group’s 
impairment assessment processes regarding goodwill and other 
indefinite-lived intangibles, in light of the COVID-19 pandemic. 
We also considered the potential impact of the COVID-19 pandemic 
on revenues and the carrying amount of assets.

Corporate governance report continued

Monitoring liquidity 

and emerging risks

Letter from the Chair of the 

Audit and Risk Committee

Highlights this year

•  Response to COVID-19 pandemic and business resilience.

•  Activation and development of Business Continuity 

strategies and the stream-lining of the Group’s risk 

management processes.

Priorities for 2021

•  monitoring the developments in accounting and 

regulatory matters, including potential changes to IFRS 

accounting standards;

•  ongoing monitoring of risks as well as impairment testing 

of goodwill and intangible assets;

•  ongoing monitoring of internal financial controls, anti-fraud 

systems and Code of Business Conduct compliance; and

•  ongoing monitoring of the Group’s enterprise risk 

management and quality assurance, and information 

system security processes.

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Dear Stakeholder 

The Audit and Risk Committee focused its work during 

2020 on enhancing and strengthening the Group’s 

existing financial controls, risk management and 

compliance systems, which the Board recognises 

as essential components of effective corporate 

governance. During 2020, the Audit and Risk Committee 

worked closely with the internal audit and finance 

teams in overseeing the implementation of the Group’s 

internal control framework.

COVID‑19 pandemic 

The COVID-19 pandemic has impacted many countries in which 

the Group operates, with measures implemented by governments 

to contain the spread of the virus, including closure of non-essential 

services, travel bans, quarantines and social distancing; disrupting 

business activities and resulting in a severe economic slowdown. 

Early on in the COVID-19 pandemic we received a report from our 

senior management which explained the actions being implemented 

to ensure the Group remained fully operational, including details on 

the Group’s finances, the trading environment and implications of 

the COVID-19 pandemic on the resilience of the Group’s business. 

We received a detailed update about the Group’s business resilience 

in June 2020 from the Group Chief Risk Officer. 

A number of significant issues relating to the COVID-19 pandemic 

were the focus of our discussions during 2020. We received updates 

on, and reviewed, the IMCR process activated by all business units 

for the initial response to the COVID-19 pandemic crisis with local 

team responses monitored and guided by the Crisis Management 

Committee and Group COVID-19 Operational Task Force, as 

well as the development of business continuity strategies and the 

streamlining of the Group’s risk management processes. The Crisis 

Management Committee and the Group COVID-19 Operational 

Task Force actively liaised with other IMCR teams across the 

Coca-Cola System to leverage best practices. This has resulted 

in a number of IMCR innovations including process and 

training enhancements. 

We have monitored and discussed our risk management processes, 

including our risk profile and mitigation but also principal risks and 

risk appetite. The COVID-19 pandemic materially changed our risk 

profile. In March modified practices were applied by all business units 

in line with government expectations. In May, we reviewed current 

and emerging risks, together with updating the strategic risks (and 

action plans) for the Group to mitigate risks, including COVID-19 and 

integrating COVID-19 as a factor that potentially impacts a number 

of risks. We reviewed the ‘top 10’ risks for each region, each tagged 

with a level of risk. We reviewed an elevated number of reported 

incidents during 2020, including those related to the outbreak of 

the COVID-19 pandemic. We received updates about the Group’s 

impairment assessment processes regarding goodwill and other 

indefinite-lived intangibles, in light of the COVID-19 pandemic. 

We also considered the potential impact of the COVID-19 pandemic 

on revenues and the carrying amount of assets.

•  reviewing and evaluating the Group’s major areas of financial risk 
and the steps taken to monitor and control such risk, as well as 
guidelines and policies governing risk assessment; and

•  monitoring and reviewing the external auditor’s independence, 

quality, adequacy and effectiveness, taking into consideration the 
requirements of all applicable laws in Switzerland and the UK, the 
listing requirements of the London Stock Exchange and Athens 
Stock Exchange, and applicable professional standards.

Members
William W. (Bill) Douglas III (Chair)

Olusola (Sola) David-Borha
Alexandra Papalexopoulou

Membership status
Member since 2016
Chair since 2016

Member since 2015
Member since 2020

The Audit and Risk Committee comprises three independent 
non-Executive Directors: Bill Douglas (Chair), Olusola (Sola) 
David-Borha and Alexandra Papalexopoulou, who were each 
re-elected for a one-year term by the shareholders at the Annual 
General Meeting on 16 June 2020. John P. Sechi retired as a 
non-Executive Director, and member of the Audit and Risk 
Committee, at the 2020 Annual General Meeting.

The Board remains satisfied that Bill Douglas, Sola David-Borha and 
Alexandra Papalexopoulou possess recent and relevant financial and 
sector experience in compliance with the UK Corporate Governance 
Code. Bill Douglas was formerly Executive Vice President and Chief 
Financial Officer of Coca-Cola Enterprises, Sola David-Borha has 
held a number of senior financial positions and Alexandra 
Papalexopoulou has served as a treasurer. 

Further details on their experience are set out in their respective 
biographies on pages 80 to 82.

The Group Chief Financial Officer, as well as the General Counsel, 
external auditor, the Director of Corporate Audit, and the Group 
Financial Controller, normally attend all meetings of the Audit and 
Risk Committee. Other officers and employees are invited to attend 
meetings when appropriate. The Director of Corporate Audit, and, 
separately, the external auditor, meet regularly with the Audit and 
Risk Committee without the presence of management to discuss 
the adequacy of internal controls over financial reporting and any 
other matters deemed relevant to the Audit and Risk Committee. 
The Chair of the Audit and Risk Committee attended our AGM 
in June 2020 and regularly interacts with representatives 
of our shareholders.

The COVID-19 pandemic meant there were revisions to the 2020 
internal audit plan, including the remote delivery of audits, and the 
support of internal audit by seconding personnel to the BSO and 
Internal Control Teams.

Other areas of focus during 2020 are included in the sections about 
the work and activities of the Audit and Risk Committee and the 
areas of key significance in the preparation of the Financial 
Statements in this report.

The Audit and Risk Committee report describes in more detail the 
work of the Audit and Risk Committee during 2020. In performing its 
work, the Committee balances independent oversight with support 
and guidance to management. I am confident to report that the 
Committee supported by senior management and the external 
auditor consistently carried out its duties to a high standard during 
the reporting year. Finally, we acknowledge and thank Michalis 
Imellos, our Group Chief Financial Officer, for his dedication and hard 
work over the years with the Company and wish him well when he 
steps down from his role and leaves at the end of March 2021.

William W. (Bill) Douglas III
Committee Chair

Role and responsibilities
The Audit and Risk Committee monitors the effectiveness of our 
financial reporting, internal control and risk management systems, 
and processes. The role of the Audit and Risk Committee is set out 
in the charter for the committees of the Board of Directors in Annex 
C to the Company’s Organisational Regulations. This is available at 
https://www.coca-colahellenic.com/en/about-us/corporate-
governance.The key responsibilities and elements of the Audit and 
Risk Committee’s role are:

•  providing advice to the Board on whether the Annual Report 

including the consolidated Financial Statements, taken as a whole, 
is a fair, balanced and understandable assessment of the Company’s 
position and prospects and provides the information necessary 
for shareholders to assess the Group’s position and performance, 
including whether there is consistency throughout the report 
including the financial reporting, whether the report will form a 
good basis of information for the shareholders, and that important 
messages are highlighted appropriately throughout the report;
•  monitoring the quality, fairness and integrity of the consolidated 
Financial Statements of the Group, and reviewing significant 
financial reporting issues and judgements contained in them;
•  reviewing the Group’s internal financial control and anti-fraud 

systems as well as the Group’s broader enterprise risk 
management and legal and ethical compliance programmes 
(including computerised information system controls and 
security) with the input of the external auditor and the internal 
audit department;

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Work and activities
The Audit and Risk Committee met eight times, all by video 
conference call, during 2020 and discharged the responsibilities 
defined under Annex C of the Organisational Regulations. The work 
of the Audit and Risk Committee during the accounting year included 
evaluation of and review of the respective matters, as well as 
assessment of management’s mitigating actions and response 
plans, in the areas below:

•  the Integrated Annual Report including the consolidated Financial 
Statements and the full year results announcement for the year 
ended 31 December 2019 prior to their submission to the Board 
for approval, and compliance with Group policies;

•  the interim consolidated Financial Statements and interim results 
announcement for the six-month period ended 26 June 2020, 
prior to their submission to the Board for approval;

•  the trading updates for the three-month period ended 27 March 
2020 and the nine-month period ended 25 September 2020;

•  areas of significance in the preparation of the consolidated 

Financial Statements;

•  the internal control environment, principal risks and risk 

management systems (including the nature and extent of the 
principal risks resulting from the COVID-19 pandemic), and the 
Group’s statement on the effectiveness of its internal controls 
prior to endorsement by the Board,concluding that management 
has carried out a robust risk assessment process;

•  the Viability Statement scenarios and underlying assumptions 

and recommendations to the Board that the Viability Statement 
be approved, including discussion of management’s conclusions 
with respect to Going Concern and the Viability Statement;
•  the external auditor’s report on the Group’s IFRS earnings 

release for the financial year ended 31 December 2019; including 
assessment of the auditor’s enhanced audit report and key audit 
matters and conclusion that there was nothing that warranted 
the attention of the Board; and review of external auditor’s report 
on the Group’s interim report for the six-month period ended 
26 June 2020;

•  report on tax audits undertaken during 2019 in a number 

of territories;
integration of acquired Lurisia plant facility;

• 
•  quarterly reports on internal audit matters across the 

Group’s business regions, concluding that no material failings 
were identified;

•  the FRC’s annual quality inspection report for PwC published 

in July 2020;

•  consideration and discussion of the guidance to FRC’s Practice 

Aid on audit quality;

•  direct procurement matters and initiatives for 2020, including 
contingency plans for COVID-19 and a hard Brexit, as well as 
commodity exposure for 2020;

•  regular reports on health and safety, GDPR compliance, 

cybersecurity, business continuity, security, quality assurance, 
environmental protection, asset protection, treasury and financial 
risks, anti-bribery and fraud control, insurance (including placing 
strategy), enterprise risk management processes and internal 
control framework (including any adjustments to the 2020 schedule 
and updates to the controls as a result of the COVID-19 pandemic 
and the new environment );

•  project for the optimisation of the Internal Control Framework 
Risk Matrix and updates on progress and timing of project;

•  reports on litigation and regulatory investigations;
•  matters arising under the Group’s Code of Business Conduct 

and the actions taken to address any identified issues;

•  an internal quality assessment of the internal audit function, 

in accordance with the Institute of Internal Auditors Attribute 
Standards 1311;

• 

• 

impact of the COVID-19 pandemic on trading and revenue and 
regular updates on developments, potential risks and mitigating 
actions, including updates on the Group’s response to the 
COVID-19 pandemic in the Group’s territories;
implemented changes to the 2020 internal audit plan resulting 
from the COVID-19 pandemic, including the remote delivery of 
audits, revisions to the internal audit plan and the support to the 
business by seconding internal audit personnel to the BSO and 
Internal Control Teams;

•  report on the internal assessment against the new Internal Audit 
Code of Practice launched in January 2020 by the UK Institute of 
Internal Auditors. Approval of the forward-looking action plan in 
line with the new code and confirming of the Internal Auditor’s 
quality, experience and expertise for the business;

•  updates on risk management and business resilience, including 

the Group’s response to the COVID-19 pandemic, the activation 
of the Group’s IMCR procedure, the activation and development 
of Business Continuity strategies and the stream-lining of the 
Group’s risk management processes. Review of a description 
of the top 10 risks per region and the Group’s updated Strategic 
Risk Summary;

•  reports on the Group’s impairment assessment processes in 
connection with goodwill and other indefinite-lived intangible 
assets for the interim financial report and noted revisions in light 
of the COVID-19 pandemic;

•  regular updates from the external auditor on accounting and 

regulatory developments, including a summary of the CMA Market 
Study, the Kingman review, the Brydon review and the BEIS Select 
Committee report on the future of audits. Also an update on Swiss 
regulatory developments, including relating to the 2019 tax 
reform and the Financial Markets Infrastructure Act;

•  tax issues including:

•  an update on increasing substance, coherence and 

transparency requirements and the compliance measures that 
the Group was taking, including an overview of the Group’s tax 
governance and risk management framework, an upgrade of its 
tax capabilities, a Group-wide approach to tax controversy and 
the continued simplification of the Group’s legal structure;

•  updates on ongoing cases in Italy and Romania;
•  report on the introduction, and potential impact, of digital 

services taxes by several countries in the Group’s territories; and

•  reviewing a bench-marking study by PwC ranking the Group 
high compared to industry peers on its efforts to establish 
tax transparency;

•  approval of chart of authority and delegation for 

operational activities;

•  external audit plan and pre-approval of audit fees for 2021;
•  consideration of the external auditor’s independence, quality, 

adequacy and effectiveness of its audit of the financial 
statements; and

•  assessed the Company’s external reporting to ensure it is fair, 

balanced and understandable as a result of the Board’s obligation 
under the Corporate Governance Code. The Committee was 
responsible for the review of the 2020 Integrated Annual Report 
including the Consolidated Financial Statements and associated 
reports and information. The Committee received assurances 
from management and details on the processes underlying 
the preparation of published financial information. Following 
evaluation of all available information, including consideration 
of the uncertainties around the COVID-19 pandemic, the 
Committee concluded and advised the Board that the 2020 
Integrated Annual Report including the Consolidated Financial 
Statements is fair, balanced and understandable.

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103

Corporate governance report continued

Work and activities

The Audit and Risk Committee met eight times, all by video 

conference call, during 2020 and discharged the responsibilities 

defined under Annex C of the Organisational Regulations. The work 

• 

impact of the COVID-19 pandemic on trading and revenue and 

regular updates on developments, potential risks and mitigating 

actions, including updates on the Group’s response to the 

COVID-19 pandemic in the Group’s territories;

of the Audit and Risk Committee during the accounting year included 

• 

implemented changes to the 2020 internal audit plan resulting 

evaluation of and review of the respective matters, as well as 

assessment of management’s mitigating actions and response 

plans, in the areas below:

from the COVID-19 pandemic, including the remote delivery of 

audits, revisions to the internal audit plan and the support to the 

business by seconding internal audit personnel to the BSO and 

•  the Integrated Annual Report including the consolidated Financial 

Statements and the full year results announcement for the year 

ended 31 December 2019 prior to their submission to the Board 

for approval, and compliance with Group policies;

•  the interim consolidated Financial Statements and interim results 

announcement for the six-month period ended 26 June 2020, 

prior to their submission to the Board for approval;

•  the trading updates for the three-month period ended 27 March 

2020 and the nine-month period ended 25 September 2020;

•  areas of significance in the preparation of the consolidated 

Financial Statements;

•  the internal control environment, principal risks and risk 

management systems (including the nature and extent of the 

principal risks resulting from the COVID-19 pandemic), and the 

Group’s statement on the effectiveness of its internal controls 

prior to endorsement by the Board,concluding that management 

has carried out a robust risk assessment process;

•  the Viability Statement scenarios and underlying assumptions 

and recommendations to the Board that the Viability Statement 

be approved, including discussion of management’s conclusions 

with respect to Going Concern and the Viability Statement;

•  the external auditor’s report on the Group’s IFRS earnings 

release for the financial year ended 31 December 2019; including 

assessment of the auditor’s enhanced audit report and key audit 

matters and conclusion that there was nothing that warranted 

the attention of the Board; and review of external auditor’s report 

on the Group’s interim report for the six-month period ended 

•  report on tax audits undertaken during 2019 in a number 

• 

integration of acquired Lurisia plant facility;

•  quarterly reports on internal audit matters across the 

Group’s business regions, concluding that no material failings 

•  the FRC’s annual quality inspection report for PwC published 

26 June 2020;

of territories;

were identified;

in July 2020;

Aid on audit quality;

•  consideration and discussion of the guidance to FRC’s Practice 

Internal Control Teams;

•  report on the internal assessment against the new Internal Audit 

Code of Practice launched in January 2020 by the UK Institute of 

Internal Auditors. Approval of the forward-looking action plan in 

line with the new code and confirming of the Internal Auditor’s 

quality, experience and expertise for the business;

•  updates on risk management and business resilience, including 

the Group’s response to the COVID-19 pandemic, the activation 

of the Group’s IMCR procedure, the activation and development 

of Business Continuity strategies and the stream-lining of the 

Group’s risk management processes. Review of a description 

of the top 10 risks per region and the Group’s updated Strategic 

Risk Summary;

•  reports on the Group’s impairment assessment processes in 

connection with goodwill and other indefinite-lived intangible 

assets for the interim financial report and noted revisions in light 

of the COVID-19 pandemic;

•  regular updates from the external auditor on accounting and 

regulatory developments, including a summary of the CMA Market 

Study, the Kingman review, the Brydon review and the BEIS Select 

Committee report on the future of audits. Also an update on Swiss 

regulatory developments, including relating to the 2019 tax 

reform and the Financial Markets Infrastructure Act;

•  tax issues including:

•  an update on increasing substance, coherence and 

transparency requirements and the compliance measures that 

the Group was taking, including an overview of the Group’s tax 

governance and risk management framework, an upgrade of its 

tax capabilities, a Group-wide approach to tax controversy and 

the continued simplification of the Group’s legal structure;

•  updates on ongoing cases in Italy and Romania;

•  report on the introduction, and potential impact, of digital 

services taxes by several countries in the Group’s territories; and

•  reviewing a bench-marking study by PwC ranking the Group 

high compared to industry peers on its efforts to establish 

tax transparency;

•  approval of chart of authority and delegation for 

operational activities;

•  direct procurement matters and initiatives for 2020, including 

contingency plans for COVID-19 and a hard Brexit, as well as 

commodity exposure for 2020;

•  external audit plan and pre-approval of audit fees for 2021;

•  consideration of the external auditor’s independence, quality, 

adequacy and effectiveness of its audit of the financial 

•  regular reports on health and safety, GDPR compliance, 

statements; and

cybersecurity, business continuity, security, quality assurance, 

environmental protection, asset protection, treasury and financial 

risks, anti-bribery and fraud control, insurance (including placing 

strategy), enterprise risk management processes and internal 

control framework (including any adjustments to the 2020 schedule 

and updates to the controls as a result of the COVID-19 pandemic 

•  assessed the Company’s external reporting to ensure it is fair, 

balanced and understandable as a result of the Board’s obligation 

under the Corporate Governance Code. The Committee was 

responsible for the review of the 2020 Integrated Annual Report 

including the Consolidated Financial Statements and associated 

reports and information. The Committee received assurances 

and the new environment );

•  project for the optimisation of the Internal Control Framework 

Risk Matrix and updates on progress and timing of project;

•  reports on litigation and regulatory investigations;

•  matters arising under the Group’s Code of Business Conduct 

and the actions taken to address any identified issues;

•  an internal quality assessment of the internal audit function, 

in accordance with the Institute of Internal Auditors Attribute 

Standards 1311;

from management and details on the processes underlying 

the preparation of published financial information. Following 

evaluation of all available information, including consideration 

of the uncertainties around the COVID-19 pandemic, the 

Committee concluded and advised the Board that the 2020 

Integrated Annual Report including the Consolidated Financial 

Statements is fair, balanced and understandable.

Areas of key significance in the preparation 
of the Financial Statements 
The Audit and Risk Committee considered a number of areas of key 
significance in the preparation of the Financial Statements in 2020, 
including the following:

•  appropriateness of critical accounting judgements and estimates 
that affect the reported amounts of assets, liabilities, revenues 
and expenses, and the disclosure of contingent assets and liabilities 
in the consolidated Financial Statements, including income taxes 
(detailed in Notes 5, 10, 13, 15 and 21 to the consolidated Financial 
Statements), identified by management;

•  review of the trading environment and resilience of the Group’s 

business in light of the COVID-19 pandemic and strategic actions 
implemented to mitigate risks;

•  review of impairment testing performed by management and 

reviewed by the external auditor under IAS 36 as well as the related 
sensitivity analysis with confirmation that management had 
undertaken a robust impairment testing process, relying on both 
internal information, and other publicly available metrics to perform 
their assessment;

•  review of the contingencies, legal proceedings, competition law 
and regulatory procedures, including cases involving the national 
competition authorities of Greece and Switzerland and litigation 
matters in Nigeria and Greece, and the impact of these on the 
consolidated Financial Statements and accompanying notes; 
•  review of management’s report that considered the potential 
impact of the COVID-19 pandemic on revenues and carrying 
amounts of assets;

•  assessment of management’s judgement on relevant areas for 

additional disclosures, to address IAS 34 requirement for explanation 
of significant events, in light of the COVID-19 pandemic;

•  review of accounting standard IAS 34 that required an explanation 
of significant events implying that additional disclosure should 
be made to reflect the financial impact of the COVID-19 pandemic 
and mitigating measures;

•  discussion of the following accounting pronouncements, taking 
effect on 1 January 2020: IFRS 3 (Definition of a Business), IAS 1 
and IAS 8 (Definition of Material), IFRS 9, IAS 39 and IFRS 7 
(Interest Rate Benchmark Reform-Phase 1), as well as the Revised 
Conceptual Framework for Financial Reporting;

•  review of updates provided on guidance from the FCA, FRC 

and ESMA relating to the impact of COVID-19;

•  review of interim impairment assessment and relevant judgements 
performed by management and in alignment with the external 
auditor, in light of the COVID-19 pandemic;

•  consideration of quality and safety incidents in Ireland, Greece, 

Romania, Nigeria and Bulgaria; 

•  assessed management’s work in conducting a robust assessment 
of the risks that impact the Viability and Going Concern Statements, 
including review of scenarios and underlying assumptions;

•  recommended to the Board to approve the Viability Statement; and
•  deemed appropriate that the Group continues to apply the going 
concern basis for the preparation of the financial statements.

External auditor
PricewaterhouseCoopers AG, Birchstrasse 160, CH 8050 Zurich, 
Switzerland (‘PwC AG’) has been elected by the shareholders as 
the statutory auditor for the Group’s statutory consolidated and 
standalone Financial Statements. Signing partner for the statutory 
Financial Statements on behalf of PwC AG is Michael Foley, who 
has held this role since the year ended 31 December 2016.

The Board, at the recommendation of the Audit and Risk 
Committee, has retained PricewaterhouseCoopers S.A., 268 
Kifissias Avenue – 15232 Halandri, Greece (‘PwC S.A.’), an affiliate 
of PwC AG, to act as the Group’s independent registered public 
accounting firm for the purposes of reporting under the UK rules for 

the year ended 31 December 2020. Signing partner for the Financial 
Statements on behalf of PwC S.A. is Konstantinos Michalatos, who 
has held this role since the year ended 31 December 2018.

The appointment of PwC has been approved by the shareholders 
until the next Annual General Meeting by way of advisory vote. ‘PwC’ 
refers to PwC AG or PwC S.A., as applicable, in this Annual Report. 

During the accounting period, the members of the Audit and Risk 
Committee met separately with PwC on a regular basis to question 
and be satisfied as to the quality of the audit work performed by PwC, 
as well as the appropriate focus on PwC’s professional scepticism 
and challenge, and the Audit and Risk Committee took an active role 
in reviewing the scope of the audit, the independence, objectivity 
and effectiveness of PwC, and the negotiations relating to audit fees. 
The Audit and Risk Committee also met with the management team, 
which led the discussions with PwC, including the Director of 
Corporate Audit, to review the performance of PwC without PwC 
being present. Following this review process, the Audit and Risk 
Committee has recommended to the Board that a proposal to 
reappoint PwC be put to a shareholders’ vote at the next Annual 
General Meeting.

PwC has acted as the Group’s sole external auditor since 2003. 
The Company ran a competitive tender for the external auditor 
services in 2015 which was overseen by the Audit and Risk Committee. 
Following the evaluation of the proposals, the Audit and Risk 
Committee concluded in 2015 that the best interests of the Group 
and its shareholders would be served by retaining PwC as external 
auditor and made such recommendation to the Board. PwC was 
reappointed by the Board as the Group’s external auditor with effect 
from 11 December 2015. Currently, the Audit and Risk Committee 
anticipates that the audit contract will be put out to tender again 
in 2025. There are no contractual or other obligations restricting 
the Group’s choice of external auditor.

Non‑audit services provided by the external auditor
The Audit and Risk Committee considers the independence, in both 
fact and appearance, of the external auditor as critical and has long 
had an auditor independence policy providing definitions of the 
services that the external auditor may and may not provide. In line 
with the relevant FRC Guidance, the policy requires the Audit and 
Risk Committee’s pre-approval of all audit and permissible non-audit 
services provided by the external auditor, and only for matters that 
are clearly trivial to the Company. Such services include audit, work 
directly related to audit, and certain tax and other services as further 
explained below. In practice, the Audit and Risk Committee applies 
the policy restrictively, and approval for work other than audit 
and audit-related services is rarely granted.

Under the policy, pre-approval may be provided for work associated 
with: statutory or other financial audit work under IFRS or according 
to local statutory requirements; attestation services not required 
by statute or regulation; accounting and financial reporting 
consultation and research work necessary to comply with generally 
accepted accounting and auditing standards; internal control reviews 
and assistance with internal control reporting requirements; review 
of information systems security and controls; tax compliance 
and related tax services, excluding any tax services prohibited by 
regulatory or other oversight authorities; expatriates’ and other 
individual tax services; and assistance and consultation on questions 
raised by regulatory agencies.

For each proposed service, the external auditor is required to 
provide detailed back-up documentation at the time of approval 
to permit the Audit and Risk Committee to make a determination 
whether the provision of such services would impair the external 
auditor’s independence.

PwC has complied with the policy for the financial year ended on 
31 December 2020, and there have been no changes to the policy 
during the year.

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Audit fees and all other fees

Audit fees
The total fees for audit services paid to PwC and affiliates were 
approximately €4.5 million for the year ended 31 December 2020, 
compared to approximately €4.9 million for the year ended 
31 December 2019. The total fees for 2020 include fees associated 
with the annual audit and review of the Group’s half-year reports, 
prepared in accordance with IFRS and local statutory audits.

Audit‑related fees
Fees for audit-related services paid to PwC and affiliates for the 
year ended 31 December 2020 were €0.6 million, compared to 
€0.4 million for the year ended 31 December 2019.

Tax‑related fees
No fees were paid to PwC and affiliates for tax services for the year 
ended 31 December 2020 or for the year ended 31 December 2019.

All other fees
Fees for non-audit services paid to PwC or affiliates for the year 
ended 31 December 2020 were €nil million. There were €nil million 
in fees for non-audit services paid to PwC or affiliates during the year 
ended 31 December 2019.

Risk management
During 2020, the Company continued to revise and strengthen 
its approach to risk management as described in detail on pages 
52-65. The primary aim of this framework is to minimise our 
exposure and ensure that the nature and significance of all risks we 
are facing are properly identified, reviewed, managed and, where 
necessary, escalated. A quarterly risk assessment is undertaken by 
the countries and corporate office support functions, and significant 
risks are then reported to the Chief Risk Officer for review by the 
CEO and Region Directors. The Company’s Group Risk Forum 
reviews the emerging as well as the identified risks biannually and 
presents issues of critical exposure to the Operating Committee. 
The latter, after careful review, reports to the Audit and Risk 
Committee emerging and material risks as well as mitigating actions. 
This process is both top-down and bottom-up and is designed to 
ensure that risks arising from business activities are appropriately 
managed. The Audit and Risk Committee confirms that the risk 
management and internal control systems have been in place for 
the year under review and up to the approval of the annual report 
and accounts.

Finally, we have in place third-party insurance to cover residual 
insurable risk exposure such as property damage, business 
interruption and liability protection, including Directors’ and officers’ 
insurance for our Directors and officers, as well as for the officers 
and directors of certain subsidiaries.

Internal control
The Board has ultimate responsibility for ensuring that the Company 
has adequate systems of financial reporting control. Systems of 
financial reporting control can provide only reasonable and not 
absolute assurance against material misstatements or loss. In certain 
of the countries in which we operate, our businesses are exposed to 
a heightened risk of loss due to fraud and criminal activity. We review 
our systems of financial control regularly in order to minimise 
such losses.

Internal audit
Our internal audit function reports directly to the Audit and Risk 
Committee, which reviews and approves the internal audit plan for 
each year. The internal audit function consists of approximately 40 
full-time professional audit staff mainly based in Athens, Budapest, 
Sofia, Moscow and Lagos, covering a range of disciplines and business 
expertise. One of the responsibilities of the internal audit function is 
to provide risk-based and objective assurance to the Board as to 
whether the Group’s framework of risk management, including 
internal control framework, is operating effectively. For this purpose, 
the Director of Corporate Audit makes quarterly presentations to 
the Audit and Risk Committee and meets regularly with the Audit and 
Risk Committee without the presence of our management.

In addition, the internal audit function reviews the internal financial, 
operational and compliance control systems across all the jurisdictions 
in which we operate and reports its findings to management and the 
Audit and Risk Committee on a regular basis. The internal audit function 
focuses its work on the areas of greatest risk to us, as determined by 
a risk-based approach to audit planning. As part of our commitment 
to maintaining and strengthening best practice in corporate 
governance matters, we also consistently seek to enhance our 
internal control environment and risk management capability.

The internal audit function carries out work across the Group, 
providing independent assurance, advice and insight to help the 
organisation accomplish its objectives by bringing a systematic, 
disciplined approach to evaluating and improving the effectiveness 
of risk management, control and governance processes. In December 
2020, the Audit and Risk Committee agreed the FY21 audit plan to 
be undertaken by the internal audit team. The audit plan coverage 
is based on risk, strategic priorities and consideration of the 
strength of the control environment. The internal audit function 
prepares audit reports and recommendations following each audit, 
and appropriate measures are then taken to ensure that all 
recommendations are implemented. Significant issues, if any, 
are raised at once. There were no such issues in 2020.

The Board has adopted a chart of authority, defining financial and 
other authorisation limits and setting procedures for approving 
capital and investment expenditure. The Board also approves 
detailed annual budgets. It subsequently reviews quarterly 
performance against targets set forth in these plans and budgets. 
A key focus of the financial management strategy is the protection 
of our earnings stream and management of our cash flow. 

We have conducted an annual review of the effectiveness of our risk 
management system and internal control systems in accordance 
with the UK Corporate Governance Code. Part of this review involves 
regular review of our financial, operational and compliance controls, 
following which we report back to the Board on our work and findings 
as described above. This allowed us to provide positive assurance 
to the Board to assist it in making the statements that our risk 
management and internal control systems are effective, as required 
by the UK Corporate Governance Code. Further information is set 
out on pages 54-61.

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105

Corporate governance report continued

Audit fees and all other fees

Internal audit

Audit fees

The total fees for audit services paid to PwC and affiliates were 

approximately €4.5 million for the year ended 31 December 2020, 

compared to approximately €4.9 million for the year ended 

31 December 2019. The total fees for 2020 include fees associated 

with the annual audit and review of the Group’s half-year reports, 

prepared in accordance with IFRS and local statutory audits.

Audit‑related fees

Fees for audit-related services paid to PwC and affiliates for the 

year ended 31 December 2020 were €0.6 million, compared to 

€0.4 million for the year ended 31 December 2019.

Tax‑related fees

No fees were paid to PwC and affiliates for tax services for the year 

ended 31 December 2020 or for the year ended 31 December 2019.

Our internal audit function reports directly to the Audit and Risk 

Committee, which reviews and approves the internal audit plan for 

each year. The internal audit function consists of approximately 40 

full-time professional audit staff mainly based in Athens, Budapest, 

Sofia, Moscow and Lagos, covering a range of disciplines and business 

expertise. One of the responsibilities of the internal audit function is 

to provide risk-based and objective assurance to the Board as to 

whether the Group’s framework of risk management, including 

internal control framework, is operating effectively. For this purpose, 

the Director of Corporate Audit makes quarterly presentations to 

the Audit and Risk Committee and meets regularly with the Audit and 

Risk Committee without the presence of our management.

In addition, the internal audit function reviews the internal financial, 

operational and compliance control systems across all the jurisdictions 

in which we operate and reports its findings to management and the 

Audit and Risk Committee on a regular basis. The internal audit function 

focuses its work on the areas of greatest risk to us, as determined by 

a risk-based approach to audit planning. As part of our commitment 

Fees for non-audit services paid to PwC or affiliates for the year 

to maintaining and strengthening best practice in corporate 

ended 31 December 2020 were €nil million. There were €nil million 

governance matters, we also consistently seek to enhance our 

in fees for non-audit services paid to PwC or affiliates during the year 

internal control environment and risk management capability.

All other fees

ended 31 December 2019.

Risk management

The internal audit function carries out work across the Group, 

providing independent assurance, advice and insight to help the 

organisation accomplish its objectives by bringing a systematic, 

disciplined approach to evaluating and improving the effectiveness 

of risk management, control and governance processes. In December 

2020, the Audit and Risk Committee agreed the FY21 audit plan to 

be undertaken by the internal audit team. The audit plan coverage 

is based on risk, strategic priorities and consideration of the 

strength of the control environment. The internal audit function 

prepares audit reports and recommendations following each audit, 

and appropriate measures are then taken to ensure that all 

recommendations are implemented. Significant issues, if any, 

are raised at once. There were no such issues in 2020.

The Board has adopted a chart of authority, defining financial and 

other authorisation limits and setting procedures for approving 

capital and investment expenditure. The Board also approves 

detailed annual budgets. It subsequently reviews quarterly 

performance against targets set forth in these plans and budgets. 

A key focus of the financial management strategy is the protection 

of our earnings stream and management of our cash flow. 

We have conducted an annual review of the effectiveness of our risk 

management system and internal control systems in accordance 

with the UK Corporate Governance Code. Part of this review involves 

regular review of our financial, operational and compliance controls, 

following which we report back to the Board on our work and findings 

as described above. This allowed us to provide positive assurance 

to the Board to assist it in making the statements that our risk 

management and internal control systems are effective, as required 

by the UK Corporate Governance Code. Further information is set 

out on pages 54-61.

During 2020, the Company continued to revise and strengthen 

its approach to risk management as described in detail on pages 

52-65. The primary aim of this framework is to minimise our 

exposure and ensure that the nature and significance of all risks we 

are facing are properly identified, reviewed, managed and, where 

necessary, escalated. A quarterly risk assessment is undertaken by 

the countries and corporate office support functions, and significant 

risks are then reported to the Chief Risk Officer for review by the 

CEO and Region Directors. The Company’s Group Risk Forum 

reviews the emerging as well as the identified risks biannually and 

presents issues of critical exposure to the Operating Committee. 

The latter, after careful review, reports to the Audit and Risk 

Committee emerging and material risks as well as mitigating actions. 

This process is both top-down and bottom-up and is designed to 

ensure that risks arising from business activities are appropriately 

managed. The Audit and Risk Committee confirms that the risk 

management and internal control systems have been in place for 

the year under review and up to the approval of the annual report 

and accounts.

Finally, we have in place third-party insurance to cover residual 

insurable risk exposure such as property damage, business 

interruption and liability protection, including Directors’ and officers’ 

insurance for our Directors and officers, as well as for the officers 

and directors of certain subsidiaries.

Internal control

The Board has ultimate responsibility for ensuring that the Company 

has adequate systems of financial reporting control. Systems of 

financial reporting control can provide only reasonable and not 

absolute assurance against material misstatements or loss. In certain 

of the countries in which we operate, our businesses are exposed to 

a heightened risk of loss due to fraud and criminal activity. We review 

our systems of financial control regularly in order to minimise 

such losses.

The key features of the Group’s internal control systems that ensure 
the accuracy and reliability of financial reporting include: clearly defined 
lines of accountability and delegation of authority; policies and 
procedures that cover financial planning and reporting; preparation 
of monthly management accounts; and review of the disclosures 
within the Annual Report from function heads to ensure that the 
disclosures made appropriately reflect the developments within the 
Group in the year and meet the requirement of being fair, balanced 
and understandable.

In 2020, we investigated 322 allegations (2019: 311) of which 
139 (2019: 166) were received through the ‘Speak Up Hotline’. 
All allegations involving potential Code of Business Conduct 
violations were investigated in accordance with the Group Code 
of Business Conduct Handling Guidelines. Of those investigated, 
105 (2019: 98) matters were substantiated as code violations of 
which 26 (2019: 20) involved an employee in a managerial position 
or involved a loss greater than €10,000. For details concerning the 
handling of allegations received in 2020, see our website.

The Audit and Risk Committee reviews the results of the internal 
audit reports during each meeting, focusing on the key observations 
of any reports where processes and controls require improvement. 
The Audit and Risk Committee was also provided with updates on 
the remediation status of management actions of internal audit 
findings and on the internal audit quality assurance and improvement 
programme at each meeting.

A particular focus during 2020 was the robustness of the internal 
control systems and processes around risk management, in light 
of the COVID-19 pandemic. The Audit and Risk Committee was kept 
informed of all changes or adaptations to ensure full functionality 
as the Company adapted to the circumstances and uncertainties 
of the COVID-19 pandemic.

The Group Chief Financial Officer and the Regional Finance Directors, 
Country General Managers and Country Chief Financial Officers 
have access to the implementation status of the recommendations 
at all times.

Where internal or external circumstances give rise to an increased 
level of risk, the audit plan is modified accordingly, as it was in 2020 
in view of the COVID-19 pandemic. Any changes to the agreed audit 
plan are presented to and agreed by the Audit and Risk Committee. 
Detailed updates on specific areas were provided at the request of 
the Audit and Risk Committee, such as, for example, the progress 
on audit issues relating to a Health and Safety audit.

Whistleblowing measures

Business ethics and anti‑corruption
We seek to grow our business by serving customers and consumers, 
and conduct all business activities with integrity and respect. 
The Board is responsible for ensuring appropriate procedures and 
processes are in place to enable our workforce to raise any issues 
of concern. The Board maintains zero-tolerance regarding breaches 
of our Code of Business Conduct and anti-bribery policies, as well 
as any attempts to retaliate against our people who report 
potential violations.

We have mandatory training for all our people so that everyone 
understands our Code of Business Conduct, and we hold targeted 
anti-bribery training for employees working in areas we assess as high 
risk. In 2018-2019 we trained on anti-corruption and COBC over 
30,000 employees, which was 98.9% of total employees. In 2020 
we planned to introduce a new mandatory COBC and Anti-Bribery 
e-learning. The new course is available on-line to all our employees. 
Due to the COVID-19 pandemic and systems preparation to move 
to mandatory digital training for all employees, we delayed the 
launch of the new training wave to 2021. We have also established 
an anti-bribery due diligence process for third parties who have 
contact with government authorities. We have established grievance 
mechanisms, including an independently operated whistleblower 
‘Speak Up Hotline’, available in all Coca-Cola HBC countries in local 
languages to ensure any concerns can be raised. 

You can find more on allegations investigated and violations 
uncovered in our GRI index: https://www.coca-colahellenic.com/
content/dam/cch/us/documents/oar/Coca-Cola-HBC-2020-GRI-
Content-Index.pdf.

Through the ‘Speak Up Hotline’ we receive, retain, investigate and 
act on employee complaints or concerns regarding accounting, 
internal control or ethical matters. This includes any matters 
regarding the circumvention or attempted circumvention of internal 
controls, including matters that would constitute a violation of our 
Code of Business Conduct or matters involving fraudulent behaviour 
by officers or employees of the Group. All such allegations, complaints 
or concerns may be communicated in a variety of ways, in local 
languages and on an anonymous basis, to our Director of Corporate 
Audit. Communications received by the Director of Corporate Audit, 
or directly through the ‘Speak Up Hotline’, are kept confidential and, 
where requested, anonymous. The Director of Corporate Audit 
liaises regularly with the General Counsel and communicates all 
significant allegations to the Chair of the Audit and Risk Committee.

All matters received via the ‘Speak Up Hotline’ or any other 
reporting mechanism are thoroughly investigated. The Audit and 
Risk Committee receives summary reports of escalated incidents 
and instances of whistleblowing together with the status of 
investigations and, where appropriate, management actions to 
remedy issues identified. The Committee reports to the Board 
on such matters.

Disclosure Committee
A Disclosure Committee has been established, and disclosure 
controls and procedures have been adopted to ensure the accuracy 
and completeness of our public disclosures. The Disclosure 
Committee is composed of the Group Chief Financial Officer, the 
General Counsel, the Director of Investor Relations and the Group 
Financial Controller.

Performance reporting
Reports on our annual performance and prospects are presented 
in the Annual Report following recommendation by the Audit and 
Risk Committee. In line with UK practice, we have adopted half-year 
and full-year reports, and Q1 and Q3 trading updates. Internally, 
our financial results and key performance indicators are reviewed 
by the Operating Committee on a monthly basis. This information 
includes comparisons against business plans, forecasts and 
prior-year performance. The Board of Directors receives updates 
on performance at each Board meeting, as well as a monthly report 
on our business and financial performance.

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COCA-COLA HBC

Corporate governance report continued

Ensuring business 
continuity and growth

Letter from the Chair of the 
Nomination Committee 

Highlights this year
•  The successful onboarding of our new non-Executive 

Director, Anna Diamantopoulou.

Priorities for 2021
•  continuous work on succession plans for Board and senior 

management positions;

•  close monitoring of the Group’s talent and development 
frameworks in order to ensure the continued strength 
of the current talent pipeline;

Dear Stakeholder
The work of the Nomination Committee has continued 
to focus on the composition of the Board and the 
important task of Board and senior management 
succession planning.

In 2020, the Committee continued to review the balance of skills, 
experience and diversity of the Board and focused on the talent 
development, employee engagement and gender diversity initiatives 
necessary to ensure that the Group has the people and skills to 
deliver on its strategy. To this end, we proposed a new member 
to our Board, Anna Diamantopoulou, appointed as an independent 
non-Executive Director at the 2020 Annual General Meeting, 
following the retirement of John P. Sechi. The Committee also 
considers the overall length of service of the Board as a whole as part 
of its succession planning and keeps under review the need to 
refresh Board membership. In addition, the Committee oversaw 
an externally facilitated self-assessment process.

A summary of the Group’s Nomination Policy for the recruitment of 
Board members is available online at: https://www.coca-colahellenic.
com/content/dam/cch/us/documents/about-us/corporate-
governance/summary-of-nomination-policy-for-recruitment-of-
board-members.pdf.downloadasset.pdf The Board Diversity Policy 
is described on page 107.

•  externally facilitated Board and committee assessments; and
•  follow up actions on outcome of 2020 evaluation assessment.

Reto Francioni
Committee Chair

Role and responsibilities
The function of the Nomination Committee is to establish and 
maintain a process for appointing new Board members, to manage, 
in consultation with the Chairman, the succession of the Chief 
Executive Officer and to support the Board in fulfilling its duty to 
conduct a Board self-assessment. The formal role of the 
Nomination Committee is set out in the charter for the committees 
of the Board of Directors in Annex C of the Company’s 
Organisational Regulations. This is available online at https://
coca-colahellenic.com/en/about-us/corporate-governance/
corporate-governance-overview/.

Key elements of the Nomination Committee’s role are:

•  reviewing the size and composition of the Board;
• 
identifying candidates and nominating new members to the Board;
•  planning and managing, in consultation with the Chairman, a Board 

membership succession plan;

•  ensuring, together with the Chairman, the operation of a 

satisfactory induction programme for new members of the Board 

Committee at work

and a satisfactory ongoing training and education programme for 
existing members of the Board and its committees as necessary 
to deliver on our strategy;

•  setting the criteria for, and overseeing, the annual assessment 
of the performance and effectiveness of each member of the 
Board and each Board committee;

•  conducting an annual assessment of the performance and 
effectiveness of the Board, and reporting conclusions and 
recommendations based on the assessment to the Board; and
•  overseeing the employee and management talent development 

and succession plans of the Group.

Members
Reto Francioni (Chair)

Charlotte J. Boyle

Anna Diamantopoulou

Membership status
Member since 2016
Chair since 2016

Member since 2017

Member since 2020

The members of the Nomination Committee are Reto Francioni, 
Charlotte Boyle and Anna Diamantopoulou. All members of the 
Nomination Committee are independent non-Executive Directors. 

Succession 
planning

Board 
composition

Recruitment

Shortlisting

SR

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SSR

SI

106

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INTEGRATED ANNUAL REPORT 2020

107

Corporate governance report continued

Ensuring business 

continuity and growth

Letter from the Chair of the 

Nomination Committee 

Dear Stakeholder

The work of the Nomination Committee has continued 

to focus on the composition of the Board and the 

important task of Board and senior management 

succession planning.

In 2020, the Committee continued to review the balance of skills, 

experience and diversity of the Board and focused on the talent 

development, employee engagement and gender diversity initiatives 

necessary to ensure that the Group has the people and skills to 

deliver on its strategy. To this end, we proposed a new member 

to our Board, Anna Diamantopoulou, appointed as an independent 

non-Executive Director at the 2020 Annual General Meeting, 

following the retirement of John P. Sechi. The Committee also 

considers the overall length of service of the Board as a whole as part 

of its succession planning and keeps under review the need to 

refresh Board membership. In addition, the Committee oversaw 

an externally facilitated self-assessment process.

A summary of the Group’s Nomination Policy for the recruitment of 

Board members is available online at: https://www.coca-colahellenic.

com/content/dam/cch/us/documents/about-us/corporate-

governance/summary-of-nomination-policy-for-recruitment-of-

board-members.pdf.downloadasset.pdf The Board Diversity Policy 

Highlights this year

•  The successful onboarding of our new non-Executive 

Director, Anna Diamantopoulou.

Priorities for 2021

management positions;

•  continuous work on succession plans for Board and senior 

is described on page 107.

•  close monitoring of the Group’s talent and development 

frameworks in order to ensure the continued strength 

of the current talent pipeline;

•  externally facilitated Board and committee assessments; and

•  follow up actions on outcome of 2020 evaluation assessment.

Reto Francioni

Committee Chair

Role and responsibilities

The function of the Nomination Committee is to establish and 

maintain a process for appointing new Board members, to manage, 

in consultation with the Chairman, the succession of the Chief 

Executive Officer and to support the Board in fulfilling its duty to 

conduct a Board self-assessment. The formal role of the 

Nomination Committee is set out in the charter for the committees 

of the Board of Directors in Annex C of the Company’s 

Organisational Regulations. This is available online at https://

coca-colahellenic.com/en/about-us/corporate-governance/

corporate-governance-overview/.

Key elements of the Nomination Committee’s role are:

•  reviewing the size and composition of the Board;

and a satisfactory ongoing training and education programme for 

existing members of the Board and its committees as necessary 

to deliver on our strategy;

•  setting the criteria for, and overseeing, the annual assessment 

of the performance and effectiveness of each member of the 

Board and each Board committee;

•  conducting an annual assessment of the performance and 

effectiveness of the Board, and reporting conclusions and 

recommendations based on the assessment to the Board; and

•  overseeing the employee and management talent development 

and succession plans of the Group.

Members

Reto Francioni (Chair)

Membership status

Member since 2016

Chair since 2016

Member since 2017

Member since 2020

• 

identifying candidates and nominating new members to the Board;

Charlotte J. Boyle

•  planning and managing, in consultation with the Chairman, a Board 

Anna Diamantopoulou

membership succession plan;

•  ensuring, together with the Chairman, the operation of a 

satisfactory induction programme for new members of the Board 

The members of the Nomination Committee are Reto Francioni, 

Charlotte Boyle and Anna Diamantopoulou. All members of the 

Nomination Committee are independent non-Executive Directors. 

Committee at work

At the Annual General Meeting on 16 June 2020, Reto Francioni 
and Charlotte Boyle were re-elected, and Anna Diamantopoulou 
was elected, for a one-year term by the shareholders. Alexandra 
Papalexopoulou resigned as a member of the Nomination 
Committee at the 2020 Annual General Meeting.

Work and activities
The Nomination Committee met four times by video conference 
call during 2020 and discharged the responsibilities defined under 
Annex C of the Company’s Organisational Regulations. The Chief 
Executive Officer and the Group Human Resources Director regularly 
attend meetings of the Nomination Committee. In addition, the 
Chairman is actively involved in the work of the Nomination Committee 
concerning succession planning and the selection of key people. 
In 2020, the General Counsel also met with the Nomination Committee 
on several occasions. During 2020, the work of the Nomination 
Committee included consideration of: 

•  succession planning and development of plans for the recruitment 
of new Board members and senior management, including a non- 
executive Director and the Group’s new Chief Financial Officer;

•  the establishment of the Chief Operating Officer role and the 

appointment of Naya Kalogeraki to the position

•  composition of the Board, including the appropriate balance 

of skills, knowledge, experience and diversity;
•  review of the talent management framework;
•  the performance evaluation and annual assessments of the 

committees and the Board;

•  follow up actions arising from Board and committee evaluations;
•  review of the Director induction process and training 

programmes; and

•  review of the Group’s Inclusion and Diversity Policy.

During 2020, the opportunity arose to consider a candidate as a 
potential Board member who could make significant and valuable 
contributions in support of the Company’s strategic objectives, 
particularly in connection with employment, equal opportunities and 
CSR matters. The Nomination Committee determined that Anna 
Diamantopoulou’s experience, unique skill set and personal strengths, 
would be a perfect fit and addition to the existing skills, experience 
and diversity of our Board and she was invited by this Committee 
to discuss the opportunity. A rigorous process was followed involving 
in depth interviews not only by members of this Committee but also 
by other Board members, as well as taking into account required 
attributes based on merit and objective criteria for the appointment 
of non-Executive Directors. Anna’s experience from being a European 
Commissioner and Member of the Greek Parliament offered unique 
expertise in areas of social affairs and equal opportunities which aligns 
with the Group’s diversity, inclusion and human rights agenda. Her in 
depth knowledge of the European CSR agenda is a significant support 
to our own CSR journey and strategic aims. Following the process, 
the Nomination Committee with the support of our Board nominated 
Anna to be elected as an independent non-Executive Director 
by the 2020 Annual General Meeting.

Performance evaluation of the Board
The Nomination Committee led the annual assessment of the 
performance of the Board and its committees during the year with 
the support of Lintstock, an external advisory firm. The key areas 
included in the assessment were Board structure and diversity, 
timeliness and quality of information, Board discussions, and 
effective contributions of each Director, the performance of the 
Board, committees, succession planning, risk appetite and risk 
management, and remuneration and performance. The scores were 
high overall and the results of the evaluation were presented at the 
December 2020 Board meeting. Further details on the internal Board 
evaluation are set out on page 94.

As with all employees, the Group offers training opportunities to 
the Board and senior management in order to improve their skills, 
and encourages all Board members and senior management to gain 
relevant experience and knowledge to fulfil their position’s duties.

Diversity
The Group continues to have a firm commitment to policies 
promoting diversity, equal opportunity and talent development 
at every level throughout the organization, including at Board and 
management level, and is constantly seeking to attract and recruit 
highly qualified candidates for all positions in its business. The Group’s 
Inclusion and Diversity Policy applies to all people who work for us. 
Further details on the Group’s Inclusion and Diversity Policy are set 
out on page 41 in the Strategic Report.

The Group believes that diversity at the Board level acts as a key driver 
of Board effectiveness, helps to ensure that the Group can achieve its 
overall business goals especially in light of our geographical footprint, 
and is critical in promoting a diverse and inclusive culture across the 
whole Group. The Board has adopted a formal Board Diversity Policy.

The Group’s Board Diversity Policy guides the Nomination 
Committee and the Board in relation to their approach to diversity 
in respect of succession planning and the selection process for the 
appointment of new Board members. The Nomination Committee is 
responsible for implementing this policy and for monitoring progress 
towards the achievement of its objectives. 

Under the Board Diversity Policy, the Nomination Committee is 
required to take into account all aspects of diversity, including age, 
ethnicity, gender, educational and professional background and 
social background when considering succession planning and new 
Board appointments. Board appointments are evaluated on merit 
against objective criteria with due regard for diversity to ensure that 
candidates contribute to the balance of skills, experience, knowledge 
and diversity of the Board. The Board also considers the overall 
length of service of the Board as a whole when considering 
refreshment of the membership.

The Board recognises the importance of diversity in its business. It is 
the Board’s responsibility to oversee senior management succession 
planning for a diverse pipeline of managers and talent identified from 
the management talent development programme. This links to our 
strategy to develop our people and ensure we attract and retain a 
diverse talent pool, and is one of the five pillars of our growth strategy. 
Further information on growth pillar 4 is set out on pages 38-41.

The Board understands the benefits of diversity of gender, ethnicity, 
knowledge and experience. Both the Board and Nomination 
Committee remain mindful of the targets set for FTSE 100 companies 
by the Hampton-Alexander Review (minimum of 33% of women 
on the board and 33% of women on the executive committee and 
direct reports by the end of 2020) and the Parker Review to increase 
ethnic diversity (at least ‘one person of colour’ on the board by 2021). 
The Board currently has 30% female representation and also meets 
the target set by the Parker Review having had a person of colour 
on the Board since 2015. The Board is committed to improving the 
Board gender balance. The Operating Committee has 18% female 
representation while 35% of our senior leaders are women. Figures 
showing Board and senior management gender diversity are shown 
on pages 82 and 98. The Board is committed to appointing the 
best people with the right skill set, regardless of gender, ethnicity, 
religion or disability, and as such does not think it is appropriate to set 
specific targets for Board appointments.

The Nomination Committee, in conjunction with the Operating 
Committee, will continue to monitor the proportion of women at all 
levels of the Group and ensure that all appointments are made with 
a view to having a high level of diversity within the workplace and 
in leadership positions.

Succession 

planning

Board 

composition

Recruitment

Shortlisting

Interview

Balance of skills 
assessment

Appointment

Induction

108

COCA-COLA HBC

Corporate governance report continued

Raising the level of ambition with 
2025 sustainability commitments 

Letter from the Chair of the 
Social Responsibility Committee

Highlights this year 
•  Close governance of our licence to operate pillar as part 
of our Growth Story 2025 including progress of public 
Mission 2025 commitments.

•  Patronage of ‘Key Initiatives for Tomorrow – Sustainability 
pillar’; three multi-functional strategic change projects with 
detailed business cases and rollout plans for climate action 
(new science-based climate related targets for 2030 in 
accordance with 1.5-degree scenario), sustainable packaging 
and community engagement.

•  Deep-dive analysis of company results in various 
environmental, social and corporate governance 
(ESG) benchmarks.

•  Regular check-ins on Company precautionary and hygiene 
measures (sanitation protocols, social distancing, travel 
restrictions, working from home and remote meetings) 
as well as community relief initiatives during COVID-19 
pandemic and related market lockdowns.

•  Adoption of new Water Stewardship Policy based on global 

water strategy 2030 of The Coca-Cola Company and 
related Mission 2025 scope.

•  Ongoing updates on plastic packaging levies and product 

tax developments.

•  Active involvement in annual Stakeholder Forum on 

‘Climate in the New Normal’, including preparations and 
measurement/feedback.

Priorities for 2021 
•  progress of public Mission 2025 commitments with a 

• 

focus on ’Key Initiatives for Tomorrow – Sustainability pillar’;
implementation of 2030 science-based target to reduce 
carbon emissions across the value chain;

•  support activities for Company employees, medical staff, 
vulnerable communities and HoReCa customers during/
post COVID-19 pandemic;

•  stakeholder outreach activities including Forum 21;
•  reviewing and streamlining of Company disclosure 
and reporting standards based on GRI, IIRC, TCFD 
and SASB frameworks;

•  adoption of new corporate charitable contributions 

policy; and

•  ongoing routines related to ESG benchmarking activities, 
plastic packaging levies and product tax developments.

Dear Stakeholder
In 2020, our predominant aim during the COVID-19 
pandemic was to keep our people safe and, in close 
cooperation with The Coca-Cola Company, to support 
frontline workers, vulnerable people in the communities 
and our customers in the HoReCa. The Social 
Responsibility Committee has endorsed the team to 
take related actions and has regularly monitored the 
implementation of these actions.

The Committee has also continued focusing on the progress of 
our public Mission 2025 commitments and the overall integration 
of sustainability in the business strategy.

The Committee has monitored regulatory changes in the domain of 
sustainability, including the EU Green Deal, Recovery Fund and other 
developments related to the circular economy, single-use plastics 
and waste, deposit return systems and evolved nutrition labelling.

During 2020, the Company retained top scores in MSCI ESG ratings, 
CDP Climate and Water, ISS ESG, Video Eiris and FTSE4Good. 
The Committee is particularly proud that the Company was again 
rated as Europe’s most sustainable beverage business in the S&P 
Corporate Sustainability Assessment (DJSI).

Going forward in 2021, the Committee will ensure that the business 
strategy is fully aligned with the ESG agenda and that the Company 
continues to create value for employees, communities, and the 
environment. Areas of specific attention will comprise of the diversity 
and inclusion agenda as well as human rights, supply chain transparency 
and the relevance of food waste standards for the business.

Anastasios I. Leventis
Committee Chair

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INTEGRATED ANNUAL REPORT 2020

109

SR

CG

FS

SSR

SI

Role and responsibilities
The Social Responsibility Committee is responsible for the 
development and supervision of procedures and systems to ensure 
the pursuit of the company’s social and environmental goals, as set 
out in the charter for the committees of the Board of Directors 
in Annex C of the Company Organisational Regulations. 

Key areas of responsibility are:

•  establishing the principles governing the Group’s policies on social 

responsibility, and the environment to guide management’s 
decisions and actions;

•  overseeing the development and supervision of procedures and 

systems to ensure the achievement of the Group’s social 
responsibility and environmental goals;

•  establishing and operating a council responsible for developing 

and implementing policies and strategies to achieve the 
Company’s social responsibility and environmental goals (in all 
ESG pillars, such as climate change, water stewardship, packaging 
and waste, sustainable sourcing, health and nutrition, and our 
people and community), and ensuring Group-wide capabilities 
to execute such policies and strategies;

•  ensuring the necessary and appropriate transparency and 

openness in the Group’s business conduct in pursuit of its social 
responsibility and environmental goals;

•  ensuring and overseeing the Group’s interactions with 
stakeholders in relation to its social responsibility and 
environmental policies, goals, and achievements, including the 
level of compliance with internationally accepted standards; and
•  reviewing Group policies on environmental issues, human rights, 

and other topics as they relate to social responsibility.

Members
Anastasios I. Leventis (Chair)

Anna Diamantopoulou

José Octavio Reyes

Membership status
Member since 2016 
Chair since 2016

Member since June 2020

Member since 2014

Work and activities
The Social Responsibility Committee met four times during 2020 . 
Along with Committee members, the meetings were attended 
by other members of the Board, e.g. Charlotte Boyle and Ryan 
Rudolph, the Chief Executive Officer, the Group Public Affairs 
and Communication Director, the Group Director Sustainability 
& Community and additional senior leaders depending on the 
discussion topics. 

During 2020, the Social Responsibility Committee reviewed and 
provided guidance and insights to advance the Group’s sustainability 
approach in the following areas:

•  Progress made against the 17 publicly communicated 2025 
sustainability commitments and their six pillars and what was 
the effect of the COVID-19 crisis on them;

•  Annual plans and long-term plans on the global Coca-Cola World 
Without Waste strategy, in all three pillars: packaging design, 
packaging collection, and partnering;
•  Plans for net-zero emissions by 2040;
•  Review of the Global Coca-Cola Water Strategy 2030 and our 

water initiatives;

•  Low-sugar and zero-sugar products and reformulations as part 

of our calorie reduction and nutrition strategy;

•  Health and safety protocols for assuring the safety of all 

our employees;

•  Our response to support the communities during the COVID-19 

crisis and our #YouthEmpowered digital programmes;

•  Retail ESG partnership;
•  Materiality process and results of the annual materiality survey.
•  Review of stakeholder engagement plan and the feedback from 

the Annual Stakeholder Forum; and

•  ESG reporting frameworks and benchmarks such as GRI 

Standards, UN SDGs, Dow Jones Sustainability Indices, CDP, 
Task Force on Climate-related Financial Disclosures (TCFD).

Corporate governance report continued

Raising the level of ambition with 

2025 sustainability commitments 

Letter from the Chair of the 

Social Responsibility Committee

Highlights this year 

•  Close governance of our licence to operate pillar as part 

of our Growth Story 2025 including progress of public 

Mission 2025 commitments.

•  Patronage of ‘Key Initiatives for Tomorrow – Sustainability 

pillar’; three multi-functional strategic change projects with 

detailed business cases and rollout plans for climate action 

(new science-based climate related targets for 2030 in 

accordance with 1.5-degree scenario), sustainable packaging 

and community engagement.

•  Deep-dive analysis of company results in various 

environmental, social and corporate governance 

(ESG) benchmarks.

•  Regular check-ins on Company precautionary and hygiene 

measures (sanitation protocols, social distancing, travel 

restrictions, working from home and remote meetings) 

as well as community relief initiatives during COVID-19 

pandemic and related market lockdowns.

•  Adoption of new Water Stewardship Policy based on global 

water strategy 2030 of The Coca-Cola Company and 

related Mission 2025 scope.

tax developments.

•  Active involvement in annual Stakeholder Forum on 

‘Climate in the New Normal’, including preparations and 

measurement/feedback.

•  Ongoing updates on plastic packaging levies and product 

CDP Climate and Water, ISS ESG, Video Eiris and FTSE4Good. 

Priorities for 2021 

•  progress of public Mission 2025 commitments with a 

focus on ’Key Initiatives for Tomorrow – Sustainability pillar’;

• 

implementation of 2030 science-based target to reduce 

carbon emissions across the value chain;

•  support activities for Company employees, medical staff, 

vulnerable communities and HoReCa customers during/

post COVID-19 pandemic;

•  stakeholder outreach activities including Forum 21;

•  reviewing and streamlining of Company disclosure 

and reporting standards based on GRI, IIRC, TCFD 

and SASB frameworks;

•  adoption of new corporate charitable contributions 

policy; and

•  ongoing routines related to ESG benchmarking activities, 

plastic packaging levies and product tax developments.

Dear Stakeholder

In 2020, our predominant aim during the COVID-19 

pandemic was to keep our people safe and, in close 

cooperation with The Coca-Cola Company, to support 

frontline workers, vulnerable people in the communities 

and our customers in the HoReCa. The Social 

Responsibility Committee has endorsed the team to 

take related actions and has regularly monitored the 

implementation of these actions.

The Committee has also continued focusing on the progress of 

our public Mission 2025 commitments and the overall integration 

of sustainability in the business strategy.

The Committee has monitored regulatory changes in the domain of 

sustainability, including the EU Green Deal, Recovery Fund and other 

developments related to the circular economy, single-use plastics 

and waste, deposit return systems and evolved nutrition labelling.

During 2020, the Company retained top scores in MSCI ESG ratings, 

The Committee is particularly proud that the Company was again 

rated as Europe’s most sustainable beverage business in the S&P 

Corporate Sustainability Assessment (DJSI).

Going forward in 2021, the Committee will ensure that the business 

strategy is fully aligned with the ESG agenda and that the Company 

continues to create value for employees, communities, and the 

environment. Areas of specific attention will comprise of the diversity 

and inclusion agenda as well as human rights, supply chain transparency 

and the relevance of food waste standards for the business.

Anastasios I. Leventis

Committee Chair

110

COCA-COLA HBC

Directors’ remuneration report

Maintaining our performance 
focus during a challenging year

Letter from the Chair of the 
Remuneration Committee

Highlights this year
•  We adjusted the operation of our incentive arrangements 
to ensure that they continued to incentivise and retain our 
employees taking the impact of the COVID-19 pandemic 
into account.

•  We are proposing adjustments in our remuneration 

policy to align with the Company’s strategy and corporate 
governance best practice and to take into account 
feedback received as part of our ongoing engagement 
with shareholders and proxy advisers.

Dear Shareholder
2020 was a year when our Company rose to the challenges 
presented by the COVID‑19 pandemic. In this environment, 
the health and safety of our workforce and especially our 
frontline employees was our first priority, followed by business 
continuity. Changes were instituted regarding merit increases 
and incentives to reflect this reprioritisation and change in our 
operating environment.

As the Chair of the Remuneration Committee, I am pleased to present 
our Directors’ Remuneration Report for the year ended 31 December 
2020. Our primary listing is on the London Stock Exchange, and 
our Company is domiciled in Switzerland. We therefore ensure, as 
described in this report, that we comply with UK regulations, except 
where these conflict with Swiss law. The format of this year’s 
Remuneration Report is consistent with the format of last year’s as 
there were no significant changes in relevant regulations. As always, 
I welcome your feedback and suggestions regarding anything we can 
do to improve the report further.

Free cash flow 
(€m)
497

(2019: 443)

Comparable 
EPS (€)
1.185

(2019: 1.436)

Comparable 
EBIT (€m)
672

(2019: 759)

ROIC 

11.1%

(2019: 14.2%)

Included in MIP

Included in PSP

The Group’s remuneration philosophy and policies are designed 
to attract, motivate and retain the talented people we need to meet 
the Company’s strategic objectives, and to give them due recognition.

To this end, the Remuneration Committee has worked to ensure 
that the remuneration policy of the Group remains fair, transparent 
and competitive in comparison with our peers, and that remuneration 
helps drive our growth strategy and sustainable performance.

Remuneration in context

Financial performance
Our business adapted quickly to changing consumer behaviour 
as a result of COVID-19 restrictions, delivering resilient financial 
performance reflecting operational agility and strong execution by 
our employees. We are proud of the speed, flexibility and care with 
which our people responded to the COVID-19 pandemic and the 
results we have achieved. Our key financial highlights include:

• 

Improving volume trends in the second half, with Q4 like-for-like 
volume down 0.7% and full-year like-for-like volume decline 
contained at 4.6% year on year. Four of our largest markets grew 
volumes, on a like-for-like basis: Nigeria, Russia, Poland and Ukraine. 
At-home channel volumes up mid-single digit in the second half.
•  FX-neutral revenue per case stabilised in the second half, improving 

to a 4.1% decline year on year (H1 2020 -6.1% year on year)

•  We have created a more agile business; comparable EBIT margin 
at 11.0%, up 20bps year on year, or 10.6% like-for-like, down 
20bps year on year.

Stakeholder experience

Our shareholders
While the economic outlook remains uncertain, we are clear on 
the opportunity and direction for our business and are investing to 
strengthen our capabilities which will drive our long-term performance, 
underpinned by further advances on sustainability. In recognition 
of our business' strength and future opportunities, the Board has 
proposed a dividend of €0.64, a 3.2% increase compared with last year.

Our employees
Our most important decisions and actions in 2020 involved protecting 
our people and listening to find out what they needed. Read more 
on pages 18-21 about the ways in which we adapted to ensure their 
safety and listened to make sure we understood what they needed.

In relation to pay arrangements, we made no merit increases to 
salary levels across the board. This approach allowed us to ensure 
that there were no redundancies made as a result of the impact 
of COVID-19.

We made a few adjustments to our incentive arrangements that 
applied to the broader population, including our CEO. The decisions 
to adjust the incentive arrangements were made with the aim to 
reflect the new reality and provide the right incentive and retention 
to our broader workforce. Subsequent payouts will follow the same 
principles. We specifically protected the incentive opportunity level 
available to our frontline business development, production and 
support staff.

110

COCA-COLA HBC

Directors’ remuneration report

Maintaining our performance 

focus during a challenging year

Letter from the Chair of the 

Remuneration Committee

The Group’s remuneration philosophy and policies are designed 

to attract, motivate and retain the talented people we need to meet 

the Company’s strategic objectives, and to give them due recognition.

To this end, the Remuneration Committee has worked to ensure 

that the remuneration policy of the Group remains fair, transparent 

and competitive in comparison with our peers, and that remuneration 

helps drive our growth strategy and sustainable performance.

Remuneration in context

Financial performance

Our business adapted quickly to changing consumer behaviour 

as a result of COVID-19 restrictions, delivering resilient financial 

performance reflecting operational agility and strong execution by 

our employees. We are proud of the speed, flexibility and care with 

which our people responded to the COVID-19 pandemic and the 

results we have achieved. Our key financial highlights include:

• 

Improving volume trends in the second half, with Q4 like-for-like 

volume down 0.7% and full-year like-for-like volume decline 

contained at 4.6% year on year. Four of our largest markets grew 

volumes, on a like-for-like basis: Nigeria, Russia, Poland and Ukraine. 

At-home channel volumes up mid-single digit in the second half.

•  FX-neutral revenue per case stabilised in the second half, improving 

to a 4.1% decline year on year (H1 2020 -6.1% year on year)

•  We have created a more agile business; comparable EBIT margin 

at 11.0%, up 20bps year on year, or 10.6% like-for-like, down 

20bps year on year.

Stakeholder experience

Our shareholders

Highlights this year

•  We adjusted the operation of our incentive arrangements 

to ensure that they continued to incentivise and retain our 

employees taking the impact of the COVID-19 pandemic 

into account.

•  We are proposing adjustments in our remuneration 

policy to align with the Company’s strategy and corporate 

governance best practice and to take into account 

feedback received as part of our ongoing engagement 

with shareholders and proxy advisers.

Dear Shareholder

2020 was a year when our Company rose to the challenges 

presented by the COVID‑19 pandemic. In this environment, 

the health and safety of our workforce and especially our 

frontline employees was our first priority, followed by business 

continuity. Changes were instituted regarding merit increases 

and incentives to reflect this reprioritisation and change in our 

operating environment.

While the economic outlook remains uncertain, we are clear on 

the opportunity and direction for our business and are investing to 

strengthen our capabilities which will drive our long-term performance, 

underpinned by further advances on sustainability. In recognition 

of our business' strength and future opportunities, the Board has 

proposed a dividend of €0.64, a 3.2% increase compared with last year.

Our employees

As the Chair of the Remuneration Committee, I am pleased to present 

Our most important decisions and actions in 2020 involved protecting 

our Directors’ Remuneration Report for the year ended 31 December 

our people and listening to find out what they needed. Read more 

2020. Our primary listing is on the London Stock Exchange, and 

our Company is domiciled in Switzerland. We therefore ensure, as 

described in this report, that we comply with UK regulations, except 

where these conflict with Swiss law. The format of this year’s 

Remuneration Report is consistent with the format of last year’s as 

there were no significant changes in relevant regulations. As always, 

I welcome your feedback and suggestions regarding anything we can 

do to improve the report further.

Free cash flow 

Comparable 

Comparable 

ROIC 

(€m)

497

(2019: 443)

EPS (€)

1.185

(2019: 1.436)

EBIT (€m)

672

(2019: 759)

11.1%

(2019: 14.2%)

Included in MIP

Included in PSP

on pages 18-21 about the ways in which we adapted to ensure their 

safety and listened to make sure we understood what they needed.

In relation to pay arrangements, we made no merit increases to 

salary levels across the board. This approach allowed us to ensure 

that there were no redundancies made as a result of the impact 

of COVID-19.

We made a few adjustments to our incentive arrangements that 

applied to the broader population, including our CEO. The decisions 

to adjust the incentive arrangements were made with the aim to 

reflect the new reality and provide the right incentive and retention 

to our broader workforce. Subsequent payouts will follow the same 

principles. We specifically protected the incentive opportunity level 

available to our frontline business development, production and 

support staff.

The table on page 110 illustrates Company performance 
achieved against the key performance indicators that are used in our 
Management Incentive Plan (MIP) and Performance Share Plan 
(PSP) variable pay schemes. Note that gross profit margin, operating 
expenses as % of NSR and net sales revenue have been used as MIP 
KPIs in previous years but, as described below, the Remuneration 
Committee responded to the impact of the COVID-19 pandemic 
by refocusing the MIP metrics to concentrate on comparable EBIT 
and free cash flow performance, as these KPIs became critical during 
the COVID-19 pandemic.

Applying the remuneration policy for Directors in 2020
As a result of the impact of the COVID-19 pandemic, the Committee 
decided to freeze the base salary of the Chief Executive Officer 
(and other Operating Committee members). This decision, taken 
at the Committee’s June meeting, formalised a decision taken by 
the Operating Committee in April to forfeit their merit pay increases.

When the impact of the COVID-19 pandemic became evident, the 
Committee decided to make adjustments to the operation of our 
incentive arrangements to ensure that they continued to align with 
their original intent within the context of our operating environment 
and peers in our geographic footprint. The Committee made the 
adjustments presented below with careful thought, consultation 
with our major shareholders who were supportive, and with a view to 
balancing our various stakeholders, by using our established principles 
to apply appropriate stretch and a cap to avoid inappropriate benefits. 
The adjustments applied to all members of the plans, including the 
CEO. More specifically:

•  MIP: No MIP opportunity was available in relation to H1 performance 
– i.e. the 2020 MIP opportunity level for the CEO was reduced by 
50% from 130% of salary to 65%. The plan performance metrics 
were adjusted to focus on the two KPIs which the Committee 
considered to be most relevant in the circumstances: Comparable 
EBIT and free cash flow. This approach was consistent with 
the MIP arrangements used across our employee population. 
Details of the targets, performance against them and the plan 
outcomes are set out on page 124.

•  PSP: The level of vesting for the 2018 award was capped at 50% of 
maximum. Targets were adjusted to reflect a level of performance 
which was attainable but still represented a significant degree 
of stretch and outperformance of external analyst expectations.

Our business performance in 2020 and the Committee’s careful 
consideration of the wider stakeholder views have resulted in a payout 
of 51.5% of base salary under the MIP for the CEO, equivalent to an 
award of 39.6% of the normal maximum MIP opportunity or 79.2% 
of the reduced 2020 opportunity level. This reflects solid Company 
performance, with comparable EBIT performance between target and 
maximum and free cash flow performance significantly above target.

SR

CG

FS

SSR

SI

INTEGRATED ANNUAL REPORT 2020

111

At our forthcoming AGM we will be putting a revised Remuneration 
Policy to a shareholder vote. The changes from our current Policy will 
be as follows:

•  Adjusting the operation of the Management Incentive Plan (MIP) 
to place greater weight on the Business Performance element. 
MIP payouts will be based on Business Performance and Individual 
Performance elements combined on a multiplicative basis so 
that both elements must be achieved in order for the plan to pay 
out. For 2021, Business Performance will be measured based 
on performance against three KPIs: revenue (40% weighting), 
comparable EBIT (40% weighting) and free cash flow (20% 
weighting). The proposed change will result in a small increase 
in the maximum MIP opportunity for the broader organisation. 
For the CEO, the maximum opportunity will increase marginally 
from 130% to 140% of base salary but this maximum opportunity 
will pay out only for both a stretch level of business performance 
and full achievement of the individual performance element. 
See page 126 for more details.

•  Allow flexibility under the Policy for the Committee to determine 
the appropriate metrics and weightings for each award under the 
Performance Share Plan (PSP). From the 2021 award we are 
introducing, along with ROIC and EPS, an additional performance 
element, related to sustainability. The Committee believes that 
this additional metric will support the vitally important ‘Earn our 
licence to operate’ growth pillar described earlier in this annual 
report and is conscious to link our remuneration structure with our 
strategic focus on sustainability. See page 127 for more details.
Introduce a 200% post-employment shareholding requirement 
for a period of two years, in response to developing corporate 
governance best practice and feedback from our shareholders.

• 

The Committee believes that these changes carefully balance 
aligning the remuneration policy with the Company’s strategy 
and responding to evolving corporate governance requirements.

The role of the Remuneration Committee
The main responsibilities of the Remuneration Committee are to 
establish the remuneration strategy for the Group and to approve 
compensation packages for Directors and senior management. 
Further, the Committee reviews wider workforce remuneration policies 
at Coca-Cola HBC and the alignment of incentives and rewards with 
strategy and culture, taking these into account when setting the 
remuneration policy. The Remuneration Committee operates under 
the Charter for the Committees of the Board of the Company set forth 
in Annex C to the Organisational Regulations of the Company, available 
on the Group’s website at: https://www.coca-colahellenic.com/en/
about-us/corporate-governance
Members
Charlotte J. Boyle (Chair)

Membership status
Member since 2017
Chair since June 2020
Appointed June 2016
Appointed June 2020

We continue to be committed to disclosing MIP targets 
retrospectively and you will find the 2020 performance targets and 
outcomes reported on page 124.

Reto Francioni
Anna Diamantopoulou

Performance against the revised targets over the period 2018 to 2020 
resulted in a vesting level of 50% of the maximum PSP award granted 
in 2018. Details of the targets and outcomes are explained on page 126.

Looking ahead
The Remuneration Committee will continue to keep policies under 
review so as to ensure that plans and programmes relating to 
remuneration support the Company’s strategy and objectives and 
are closely linked to shareholders’ interests. We value the ongoing 
dialogue with shareholders and welcome views on this Remuneration 
Report. We were also pleased with the positive vote for the Company’s 
remuneration policy and the Annual Report on Remuneration at the 
2020 Annual General Meeting, and hope we will have your support 
again in 2021.

The Committee is mindful of the evolution in corporate governance 
requirements and will continue to review the application of these 
as it relates to aspects of remuneration.

In accordance with the UK Corporate Governance Code, the 
Remuneration Committee consists of three independent non- 
Executive Directors: Charlotte J. Boyle (Chair), Reto Francioni and 
Anna Diamantopoulou, who were each elected by the shareholders 
for a one-year term on 16 June 2020. During the year, Alexandra 
Papalexopoulou, member of the Committee since 2015 and Chair since 
2016, stepped down and Charlotte J. Boyle took on the role of Chair. 
Anna Diamantopoulou was appointed as a member in June 2020.

The Remuneration Committee met four times in 2020; in March, 
June, September and December. Please refer to the Corporate 
Governance Report on page 83 for details on the Remuneration 
Committee meetings.

Charlotte J. Boyle
Chair of the Remuneration Committee

112

COCA-COLA HBC

Directors’ remuneration report continued

Remuneration throughout the organisation – a snapshot

Attracting
Finding the people we want and need

Recognising
Adopting behaviours that produce exceptional performance

Retaining
Continuing to attract the best talent

Motivating
Achieving business, financial and non-financial targets

Reward strategy and objective
The objective of the Group’s remuneration philosophy is to attract, 
retain and motivate employees who are curious, agile and committed 
to perform. Our reward strategy seeks to promote a growth mindset 
and reinforce desirable behaviours, ensuring that employees are 
fairly rewarded and that their individual contributions are linked to 
success of the Company.

All of our remuneration plans, both fixed and variable, are designed 
to be cost-effective, taking into account market practice, business 
performance, and individual performance and experience where 
relevant. We pay close attention to our shareholders’ views in 
reviewing our remuneration policy and programmes.

In line with the UK Corporate Governance Code, the following 
factors, which align well with our objectives, were also considered:

Variable pay is an important element of our reward philosophy. 
A significant proportion of total remuneration for top managers 
(including the Chief Executive Officer and the members of the 
Operating Committee) is tied to the achievement of our business 
objectives. These objectives are defined by key business metrics 
that are consistent with our growth strategy and will deliver 
long-term shareholder value. The variable pay element increases 
or decreases based on the achieved business performance. 
Through equity-related long-term compensation, we seek to 
ensure that the financial interests of the Chief Executive Officer, 
the members of the Operating Committee and top managers are 
aligned with those of shareholders.

•  clarity and simplicity: we believe that our policy provides 

transparency for executives and shareholders about what 
performance we are looking for across our portfolio;

•  risk: we note the reputational and other risks that can result from 
excessive rewards and believe that our robust target-setting 
and long history of applying discretion to performance outcome 
addresses this;

•  predictability and proportionality: we believe that the link between 

individual awards, the delivery of strategy and the long-term 
performance of the Company is clearly explained in this report 
and that our approach ensures proportionate pay outcomes that 
do not reward poor performance; and

•  alignment to culture: we want our executives to make 

decisions that support the long-term performance and health 
of the business.

How we implement our reward strategy
The chart below illustrates how we put our reward strategy into practice, with the different remuneration arrangements that apply 
to different employee groups.

Chief Executive Officer, 
Operating Committee 
and selected senior 
management

Performance Share Plan
Performance share 
awards vest over three 
years. PSP awards are 
cascaded down to select 
senior managers, 
promoting a focus on 
long-term performance 
and aligning them to 
shareholders’ interests.

Chief Executive 
Officer and Operating 
Committee

Shareholding guidelines
Support the alignment 
with shareholder 
interests ensuring 
sustainable 
performance: Chief 
Executive Officer – 
required to hold shares 
in the Company equal in 
value to 300% of annual 
base salary within a 
five-year period and 
a post-employment 
shareholding 
requirement applying 
from this year.

Operating Committee 
– required to hold shares 
in the Company equal in 
value to 100% of annual 
base salary within a 
five-year period.

Selected middle and 
senior management

All management

All employees

Long-Term Incentive Plan
Cash long-term 
incentive awards vest 
over three years. LTIP 
awards are cascaded 
down to select middle 
and senior management 
to reinforce long-term 
performance and ensure 
retention of our talents.

Management Incentive 
Plan
Management 
employees may be 
eligible to receive an 
award under the annual 
bonus scheme that 
promotes a high-
performance culture. 
Performance conditions 
are bespoke to the role 
and business unit.

Employee Share Purchase 
Plan (dependent on 
country practice)
The Employee Share 
Purchase Plan 
encourages share 
ownership and aligns 
the interests of our 
employees with those 
of shareholders.

Fixed pay and benefits 
(base salary, retirement 
and other benefits – 
dependent on country 
practice)
Base salaries may reflect 
the market value of 
each role as well as the 
individual’s performance 
and potential. 
Retirement and other 
benefits are subject to 
local market practice.

Note: Participants in the Performance Share Plan are not eligible to participate in the Long-Term Incentive Plan.

112

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

113

Remuneration throughout the organisation – a snapshot

Remuneration arrangements for the Chief Executive Officer – at a glance

SR

CG

FS

SSR

SI

Base salary

Retirement 
benefits

Other 
benefits

ESPP

MIP

PSP

Total 
compensation

Fixed pay

Variable pay subject 
to performance

The table below summarises the remuneration arrangements in place for our Chief Executive Officer. See page 123 for total compensation figures.

Pay element 

Base salary

Detail

The base salary of the Chief Executive Officer is €790,000.

The salary is reviewed annually and any increase is typically effective 1 May each year.

Retirement benefits

The Chief Executive Officer participates in a defined benefit pension plan under Swiss law.

Other benefits

ESPP 
(Employee Share Purchase Plan)

MIP 
(Management Incentive Plan)

Employer contributions are 15% of annual base salary.

Other benefits include (but are not limited to) medical insurance, housing allowance, company 
car/allowance, cost of living adjustment, trip allowance, partner allowance, exchange rate 
protection, tax equalisation and tax filing support and advice. Benefit levels vary each year 
depending on need.

The Chief Executive Officer may participate in the Company’s Employee Share Purchase Plan.

As a scheme participant, the Chief Executive Officer has the opportunity to invest a portion of 
his base salary and/or MIP payments in shares. The Company matches employee contributions 
on a one-to-one basis up to 3% of base salary and/or MIP payout.

Awards are subject to potential application of malus and clawback provisions.

The MIP consists of a maximum annual bonus opportunity of up to 140% of base salary.

Payout is based on business performance targets and individual performance. The Business 
Performance element will result in an outcome between 0% and 200% of the target MIP and 
the Individual Performance element will result in an outcome of up to 100%, with the overall 
payout as a percentage of salary being based on the multiplication of these two figures.

For 2021, Business Performance will be measured based on performance against three KPIs: 
revenue (40% weighting), comparable EBIT (40% weighting) and free cash flow (20% weighting).

50% of any MIP payout will be deferred into shares for a further three-year period.

Payments are subject to potential application of malus and clawback provisions.

PSP 
(Performance Share Plan)

The PSP is an annual share award which vests after three years. For the award in 2021, vesting 
will be based on performance conditions measured over a three-year period against:

(i) comparable earnings per share (EPS) (42.5% weighting);

(ii) return on invested capital (ROIC) (42.5% weighting);

(iii) reduction of greenhouse gas (GHG) emissions (15% weighting).

An additional two-year holding period will apply following vesting.

Awards are subject to potential application of malus and clawback provisions.

Directors’ remuneration report continued

Finding the people we want and need

Adopting behaviours that produce exceptional performance

Attracting

Retaining

Recognising

Motivating

Continuing to attract the best talent

Achieving business, financial and non-financial targets

Reward strategy and objective

The objective of the Group’s remuneration philosophy is to attract, 

retain and motivate employees who are curious, agile and committed 

to perform. Our reward strategy seeks to promote a growth mindset 

and reinforce desirable behaviours, ensuring that employees are 

fairly rewarded and that their individual contributions are linked to 

success of the Company.

Variable pay is an important element of our reward philosophy. 

A significant proportion of total remuneration for top managers 

(including the Chief Executive Officer and the members of the 

Operating Committee) is tied to the achievement of our business 

objectives. These objectives are defined by key business metrics 

that are consistent with our growth strategy and will deliver 

long-term shareholder value. The variable pay element increases 

or decreases based on the achieved business performance. 

Through equity-related long-term compensation, we seek to 

ensure that the financial interests of the Chief Executive Officer, 

the members of the Operating Committee and top managers are 

aligned with those of shareholders.

All of our remuneration plans, both fixed and variable, are designed 

to be cost-effective, taking into account market practice, business 

performance, and individual performance and experience where 

relevant. We pay close attention to our shareholders’ views in 

reviewing our remuneration policy and programmes.

In line with the UK Corporate Governance Code, the following 

factors, which align well with our objectives, were also considered:

•  clarity and simplicity: we believe that our policy provides 

transparency for executives and shareholders about what 

performance we are looking for across our portfolio;

•  risk: we note the reputational and other risks that can result from 

excessive rewards and believe that our robust target-setting 

and long history of applying discretion to performance outcome 

addresses this;

•  predictability and proportionality: we believe that the link between 

individual awards, the delivery of strategy and the long-term 

performance of the Company is clearly explained in this report 

and that our approach ensures proportionate pay outcomes that 

do not reward poor performance; and

•  alignment to culture: we want our executives to make 

decisions that support the long-term performance and health 

of the business.

How we implement our reward strategy

The chart below illustrates how we put our reward strategy into practice, with the different remuneration arrangements that apply 

to different employee groups.

Chief Executive 

Chief Executive Officer, 

Selected middle and 

All management

All employees

Officer and Operating 

Operating Committee 

senior management

Committee

and selected senior 

management

Shareholding guidelines

Performance Share Plan

Long-Term Incentive Plan

Management Incentive 

Employee Share Purchase 

Support the alignment 

Performance share 

Cash long-term 

with shareholder 

interests ensuring 

sustainable 

performance: Chief 

Executive Officer – 

awards vest over three 

incentive awards vest 

years. PSP awards are 

over three years. LTIP 

cascaded down to select 

awards are cascaded 

senior managers, 

down to select middle 

promoting a focus on 

and senior management 

required to hold shares 

long-term performance 

to reinforce long-term 

in the Company equal in 

and aligning them to 

performance and ensure 

value to 300% of annual 

shareholders’ interests.

retention of our talents.

Plan

Management 

employees may be 

eligible to receive an 

award under the annual 

bonus scheme that 

promotes a high-

performance culture. 

Performance conditions 

are bespoke to the role 

and business unit.

base salary within a 

five-year period and 

a post-employment 

shareholding 

requirement applying 

from this year.

Operating Committee 

– required to hold shares 

in the Company equal in 

value to 100% of annual 

base salary within a 

five-year period.

Note: Participants in the Performance Share Plan are not eligible to participate in the Long-Term Incentive Plan.

Plan (dependent on 

country practice)

The Employee Share 

Purchase Plan 

encourages share 

ownership and aligns 

the interests of our 

employees with those 

of shareholders.

Fixed pay and benefits 

(base salary, retirement 

and other benefits – 

dependent on country 

practice)

Base salaries may reflect 

the market value of 

each role as well as the 

individual’s performance 

and potential. 

Retirement and other 

benefits are subject to 

local market practice.

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Directors’ remuneration report continued

Remuneration policy

Introduction
The following section (pages 114 to 116) sets out our proposed Directors’ remuneration policy which will be put forward to shareholders on 
a voluntary basis at the next Annual General Meeting in June 2021. It is intended that this remuneration policy will apply from the next Annual 
General Meeting, subject to shareholder approval. The policy was last put to a shareholder vote at the 2020 AGM. As described in the Chair’s 
introduction, the changes from the 2020 Policy relate to:

•  Adjusting the operation of the Management Incentive Plan (MIP) to place greater weight on the business performance element. 

This will result in 0% payout if the business performance is not met.

•  Allow flexibility within pre-set criteria for the Committee to determine the appropriate metrics and weightings for each award under 

the Performance Share Plan (PSP). For the award in 2021 the focus will remain on ROIC and EPS performance as in previous years but 
an additional sustainability element will be included – see page 127 for more details.
Introduce a 200% post-employment shareholding requirement for a period of two years.

• 

As a Swiss-incorporated company, we are not required to put forward our remuneration policy for a shareholder vote, but we intend to do 
so voluntarily at least every three years (or when there are changes). We continue to endeavour to make sure that our disclosure complies 
with UK regulations, except where these conflict with Swiss law.

Policy table – Chief Executive Officer
The Company currently has a single Executive Director, being the Chief Executive Officer. Therefore, for simplicity, this section refers only 
to the Chief Executive Officer. This remuneration policy would, however, apply for any new Executive Director role, in the event that one were 
created during the term of this remuneration policy. In that case, references in this section to the Chief Executive Officer should be read 
as being to each Executive Director.

Retirement benefits

Purpose and link to strategy
To provide competitive, cost-effective post-retirement benefits.
Operation
The Chief Executive Officer participates in a defined benefit 
pension plan under Swiss law. Until 2019, there was no obligation 
for employee contributions. However, we have adjusted the 
pension scheme to be co-contributory, in line with the pension 
scheme for the wider Swiss workforce, for new Executive 
Directors’ appointments from 2020 onwards.
Normal retirement age for the Chief Executive Officer’s plan 
is 65 years. In case of early retirement, which is possible from 
the age of 58, the Chief Executive Officer is entitled to receive 
the amount accrued under the plan as a lump sum.
Malus and clawback provisions do not apply to retirement benefits.
Maximum opportunity
The contributions to the pension plan are calculated as a 
percentage of annual base salary (excluding any incentive 
payments or other allowance/benefits provided) based on age 
brackets as defined by Federal Swiss legislation.
This percentage is currently 15% of base salary and increases 
to 18% for age above 55.
Performance metrics
None.

Fixed

Base salary

Purpose and link to strategy
To provide a fixed level of compensation appropriate to the 
requirements of the role of Chief Executive Officer and to support 
the attraction and retention of the talent able to deliver the 
Group’s strategy.
Operation
Salary is reviewed annually, with salary changes normally effective 
on 1 May each year.
The following parameters are considered when reviewing 
the base salary level:
•  the Chief Executive Officer’s performance, skills and 

responsibilities;

•  economic conditions and performance trends;
•  experience of the Chief Executive Officer;
•  pay increases for other employees; and
•  external comparisons based on factors such as: the industry 
of the business, revenue, market capitalisation, headcount, 
geographical footprint, stock exchange listing (FTSE) and 
other European companies.

Malus and clawback provisions do not apply to base salary.
Maximum opportunity
Whilst there is no maximum salary level, any increases awarded 
to the Chief Executive Officer will normally be broadly aligned 
with the broader employee population.
The salary increase made to the Chief Executive Officer may 
exceed the average salary increase under certain circumstances 
at the Remuneration Committee’s discretion. For example, 
this may include: business and individual performance; material 
changes to the business; internal promotions; accrual of 
experience; changes to the role; or other material factors.
Performance metrics
Individual and business performance are key factors when 
determining any base salary changes.
The annual base salary for the Chief Executive Officer is set out
on page 113.

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Directors’ remuneration report continued

Remuneration policy

Introduction

The following section (pages 114 to 116) sets out our proposed Directors’ remuneration policy which will be put forward to shareholders on 

a voluntary basis at the next Annual General Meeting in June 2021. It is intended that this remuneration policy will apply from the next Annual 

General Meeting, subject to shareholder approval. The policy was last put to a shareholder vote at the 2020 AGM. As described in the Chair’s 

introduction, the changes from the 2020 Policy relate to:

•  Adjusting the operation of the Management Incentive Plan (MIP) to place greater weight on the business performance element. 

This will result in 0% payout if the business performance is not met.

•  Allow flexibility within pre-set criteria for the Committee to determine the appropriate metrics and weightings for each award under 

the Performance Share Plan (PSP). For the award in 2021 the focus will remain on ROIC and EPS performance as in previous years but 

an additional sustainability element will be included – see page 127 for more details.

• 

Introduce a 200% post-employment shareholding requirement for a period of two years.

As a Swiss-incorporated company, we are not required to put forward our remuneration policy for a shareholder vote, but we intend to do 

so voluntarily at least every three years (or when there are changes). We continue to endeavour to make sure that our disclosure complies 

with UK regulations, except where these conflict with Swiss law.

Policy table – Chief Executive Officer

The Company currently has a single Executive Director, being the Chief Executive Officer. Therefore, for simplicity, this section refers only 

to the Chief Executive Officer. This remuneration policy would, however, apply for any new Executive Director role, in the event that one were 

created during the term of this remuneration policy. In that case, references in this section to the Chief Executive Officer should be read 

as being to each Executive Director.

Fixed

Base salary

Purpose and link to strategy

Retirement benefits

Purpose and link to strategy

To provide a fixed level of compensation appropriate to the 

To provide competitive, cost-effective post-retirement benefits.

requirements of the role of Chief Executive Officer and to support 

Operation

the attraction and retention of the talent able to deliver the 

Salary is reviewed annually, with salary changes normally effective 

pension scheme to be co-contributory, in line with the pension 

Group’s strategy.

Operation

on 1 May each year.

the base salary level:

responsibilities;

The following parameters are considered when reviewing 

•  the Chief Executive Officer’s performance, skills and 

•  economic conditions and performance trends;

•  experience of the Chief Executive Officer;

•  pay increases for other employees; and

•  external comparisons based on factors such as: the industry 

of the business, revenue, market capitalisation, headcount, 

geographical footprint, stock exchange listing (FTSE) and 

other European companies.

Malus and clawback provisions do not apply to base salary.

Maximum opportunity

The Chief Executive Officer participates in a defined benefit 

pension plan under Swiss law. Until 2019, there was no obligation 

for employee contributions. However, we have adjusted the 

scheme for the wider Swiss workforce, for new Executive 

Directors’ appointments from 2020 onwards.

Normal retirement age for the Chief Executive Officer’s plan 

is 65 years. In case of early retirement, which is possible from 

the age of 58, the Chief Executive Officer is entitled to receive 

the amount accrued under the plan as a lump sum.

Malus and clawback provisions do not apply to retirement benefits.

Maximum opportunity

The contributions to the pension plan are calculated as a 

percentage of annual base salary (excluding any incentive 

payments or other allowance/benefits provided) based on age 

brackets as defined by Federal Swiss legislation.

This percentage is currently 15% of base salary and increases 

to 18% for age above 55.

Performance metrics

Whilst there is no maximum salary level, any increases awarded 

to the Chief Executive Officer will normally be broadly aligned 

None.

with the broader employee population.

The salary increase made to the Chief Executive Officer may 

exceed the average salary increase under certain circumstances 

at the Remuneration Committee’s discretion. For example, 

this may include: business and individual performance; material 

changes to the business; internal promotions; accrual of 

experience; changes to the role; or other material factors.

Performance metrics

Individual and business performance are key factors when 

determining any base salary changes.

The annual base salary for the Chief Executive Officer is set out

on page 113.

Other benefits

ESPP (Employee Share Purchase Plan)

Purpose and link to strategy
To provide benefits to the Chief Executive Officer which are 
consistent with market practice.
Operation
Benefit provisions are reviewed by the Remuneration Committee 
which has the discretion to recommend the introduction of 
additional benefits where appropriate.
Typical provisions for the Chief Executive Officer include benefits 
related to relocation such as housing allowance, company car/ 
allowance, cost of living adjustment, trip allowance, partner 
allowance, exchange rate protection, tax equalisation and tax 
filing support and advice. For all benefits, the Company will bear 
any income tax and social security contributions arising from 
such payments.
Malus and clawback provisions do not apply to benefits.
Maximum opportunity
There is no defined maximum as the cost to the Company 
of providing such benefits will vary from year to year.
Performance metrics
None.

Purpose and link to strategy
The ESPP is an Employee Share Purchase Plan, encouraging 
broader share ownership, and is intended to align the interests 
of employees and the Chief Executive Officer with those 
of the shareholders.
Operation
This is a voluntary share purchase scheme across many of the 
Group’s countries. The Chief Executive Officer as a scheme 
participant has the opportunity to invest from 1% to 15% of his 
base salary and/or MIP payout to purchase the Company’s 
shares by contributing to the plan on a monthly basis.
The Company matches the Chief Executive Officer’s 
contributions on a one-to-one basis up to 3% of the employee’s 
base salary and/or MIP payout. Matching contributions are used 
to purchase shares one year after the matching. Matching shares 
are immediately vested.
Dividends received in respect of shares held under the ESPP are 
used to purchase additional shares and are immediately vested. 
The Chief Executive Officer is eligible to participate in the ESPP 
operated by the Company on the same basis as other employees.
Malus and clawback provisions apply. Further details may be 
found in the Additional notes to the remuneration policy table 
section on page 118.
Maximum opportunity
Maximum investment is 15% of gross base salary and MIP 
payout. The Company matches contributions up to 3% of gross 
base salary and MIP payout. Matching contributions are used to 
purchase shares after one year from the matching. Matching 
shares are immediately vested.
Performance metrics
The value is directly linked to the share price performance.
It is therefore not affected by other performance criteria.

Variable pay

MIP (Management Incentive Plan)

PSP (Performance Share Plan)

Purpose and link to strategy
To support profitable growth and reward annually for 
contribution to business performance. The plan aims to promote 
a high-performance culture with stretching business and 
individual targets linked to our key strategies.
Operation
Annual cash bonus awarded under the MIP is subject to business 
and individual performance metrics and is non-pensionable.
The Chief Executive Officer’s individual objectives are regularly 
reviewed to ensure relevance to business strategy and are set 
and approved annually by the Chair of the Remuneration 
Committee and Chairman of the Board of Directors.
Stretching targets for business performance are set annually, 
based on the business plan of the Group as approved by the Board 
of Directors. The Remuneration Committee will determine the 
business performance metrics and weightings on an annual basis.
Performance against these targets and bonus outcomes is 
assessed by the Remuneration Committee, which may 
recommend an adjustment to the payout level where it considers 
the overall performance of the Company or the individual’s 
contribution warrants a higher or lower outcome.
Malus and clawback provisions apply. Further details may be 
found in the Additional notes to the remuneration policy table 
section on page 118.

Purpose and link to strategy
To align the Chief Executive Officer’s interests with the interests 
of shareholders, and increase the ability of the Group to attract 
and reward individuals with exceptional skills.
Operation
The Chief Executive Officer is granted conditional awards of 
shares which vest after three years, subject to the achievement 
of performance metrics and continued service. Grants take place 
annually, normally every March.
Performance metrics and the associated targets are reviewed 
and determined around the beginning of each performance 
period to ensure that they support the long-term strategy 
and objectives of the Group and are aligned with 
shareholders’ interests.
Dividends may be paid on vested shares where the performance 
metrics are achieved at the end of the three-year period.
Malus and clawback provisions apply. Further details may be 
found in the Additional notes to the remuneration policy table 
section on page 118.

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Variable pay continued

MIP (Management Incentive Plan)

PSP (Performance Share Plan)

Maximum opportunity
The Chief Executive Officer’s maximum MIP opportunity is set
at 140% of annual base salary. The Business Performance 
element will result in an outcome between 0% and 200% of the 
target MIP and the Individual Performance element will result in an 
outcome of up to 100%, with the overall payout as a percentage 
of salary being based on the multiplication of these two figures.
Threshold, target and maximum achievement for the Business 
Performance element will result in an outcome as follows:
•  Threshold: 0% of base salary
•  Target: 70% of base salary
•  Maximum: 140% of base salary
•  The maximum opportunity level will therefore only pay out 
for both a stretch level of business performance and full 
achievement of the individual performance element.

Performance metrics
The MIP awards are based on business metrics linked to our 
business strategy. These may include, but are not limited to, 
measures of revenue, profit, profit margins and operating 
efficiencies. The weighting of individual performance metrics shall 
be determined by the Remuneration Committee around the 
beginning of the MIP performance period.
Details related to the key performance indicators can be found 
in the Annual Report on Remuneration on page 124.
Deferral of MIP
50% of any MIP award is to be deferred into shares which will be 
made available after a three-year deferral period which commences 
on the first day on the fiscal year in which the deferred share 
award is made.
Deferred shares may be subject to malus and clawback (for a 
period of two years following this incentive award) to the extent 
deemed appropriate by the Remuneration Committee, in line 
with best practice.

Maximum opportunity
Awards (normally) have a face value up to 330% of base salary.
In exceptional circumstances only, the Remuneration Committee 
has the discretion to grant awards up to 450% of base salary.
Performance metrics
Vesting of awards is subject to the three-year Group performance 
metrics. For each award, the Remuneration Committee will 
determine the applicable metrics, weightings and target calibration 
making up the performance condition.
Following the end of the three-year period, the Remuneration 
Committee will determine the extent to which performance 
metrics have been met and, in turn, the level of vesting. 
Participants may receive vested awards in the form of shares 
or a cash equivalent.
For each performance metric, achieving threshold performance 
results in vesting of 25% of the award and maximum performance 
results in vesting of 100% of the award. There will be a straight-line 
vesting between these performance levels.
Performance share awards will lapse if the Remuneration 
Committee determines that the performance metrics have not 
been met. The Remuneration Committee will have discretion to 
reduce or negate PSP award vesting, in case of significant adverse 
environmental, social or governance impacts regarding the 
Company’s activities.
Holding period
Any vested award (net of shares sold to cover tax liability) is subject 
to a further two-year holding period following the end of the 
three-year performance period. During this two-year period, these 
beneficially owned shares are subject to a no-sale commitment. 
Any shares subject to the holding period count towards the 
shareholding requirement.
Adjustments
In the event of an equity restructuring, the Remuneration 
Committee may make an equitable adjustment to the terms of 
the performance share award by adjusting the number and kind of 
shares which have been granted or may be granted and/or making 
provision for payment of cash in respect of any outstanding 
performance share award.
Where exceptional circumstances exist such that the original 
targets no longer meet the intent at the time of grant, the 
Committee will have the discretion to adjust targets in a manner 
that is considered to be no less stretching than the original 
performance condition. Where any such adjustment is made, the 
details will be fully disclosed in the following Remuneration Report.
Change of control
In the event of change of control, unvested performance share 
awards held by participants vest immediately on a pro-rated basis 
if the Remuneration Committee determines that the performance 
metrics have been satisfied or would have been likely to be satisfied 
at the end of the performance period, unless the Remuneration 
Committee determines that substitute performance share 
awards may be used in place of the previous awards. For vested 
shares subject to the additional holding period, the holding period 
will lapse and the participants are no longer subject to the 
no-sale commitment.

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Directors’ remuneration report continued

Variable pay continued

MIP (Management Incentive Plan)

PSP (Performance Share Plan)

Maximum opportunity

Maximum opportunity

The Chief Executive Officer’s maximum MIP opportunity is set

Awards (normally) have a face value up to 330% of base salary.

at 140% of annual base salary. The Business Performance 

In exceptional circumstances only, the Remuneration Committee 

element will result in an outcome between 0% and 200% of the 

has the discretion to grant awards up to 450% of base salary.

target MIP and the Individual Performance element will result in an 

outcome of up to 100%, with the overall payout as a percentage 

of salary being based on the multiplication of these two figures.

Threshold, target and maximum achievement for the Business 

Performance element will result in an outcome as follows:

•  Threshold: 0% of base salary

•  Target: 70% of base salary

•  Maximum: 140% of base salary

•  The maximum opportunity level will therefore only pay out 

for both a stretch level of business performance and full 

achievement of the individual performance element.

Performance metrics

The MIP awards are based on business metrics linked to our 

business strategy. These may include, but are not limited to, 

measures of revenue, profit, profit margins and operating 

efficiencies. The weighting of individual performance metrics shall 

be determined by the Remuneration Committee around the 

beginning of the MIP performance period.

Details related to the key performance indicators can be found 

in the Annual Report on Remuneration on page 124.

Deferral of MIP

award is made.

50% of any MIP award is to be deferred into shares which will be 

made available after a three-year deferral period which commences 

on the first day on the fiscal year in which the deferred share 

Performance metrics

Vesting of awards is subject to the three-year Group performance 

metrics. For each award, the Remuneration Committee will 

determine the applicable metrics, weightings and target calibration 

making up the performance condition.

Following the end of the three-year period, the Remuneration 

Committee will determine the extent to which performance 

metrics have been met and, in turn, the level of vesting. 

Participants may receive vested awards in the form of shares 

or a cash equivalent.

For each performance metric, achieving threshold performance 

results in vesting of 25% of the award and maximum performance 

results in vesting of 100% of the award. There will be a straight-line 

vesting between these performance levels.

Performance share awards will lapse if the Remuneration 

Committee determines that the performance metrics have not 

been met. The Remuneration Committee will have discretion to 

reduce or negate PSP award vesting, in case of significant adverse 

environmental, social or governance impacts regarding the 

Company’s activities.

Holding period

Any vested award (net of shares sold to cover tax liability) is subject 

to a further two-year holding period following the end of the 

three-year performance period. During this two-year period, these 

beneficially owned shares are subject to a no-sale commitment. 

Any shares subject to the holding period count towards the 

Deferred shares may be subject to malus and clawback (for a 

period of two years following this incentive award) to the extent 

deemed appropriate by the Remuneration Committee, in line 

shareholding requirement.

Adjustments

with best practice.

In the event of an equity restructuring, the Remuneration 

Committee may make an equitable adjustment to the terms of 

the performance share award by adjusting the number and kind of 

shares which have been granted or may be granted and/or making 

provision for payment of cash in respect of any outstanding 

performance share award.

Where exceptional circumstances exist such that the original 

targets no longer meet the intent at the time of grant, the 

Committee will have the discretion to adjust targets in a manner 

that is considered to be no less stretching than the original 

performance condition. Where any such adjustment is made, the 

details will be fully disclosed in the following Remuneration Report.

Change of control

In the event of change of control, unvested performance share 

awards held by participants vest immediately on a pro-rated basis 

if the Remuneration Committee determines that the performance 

metrics have been satisfied or would have been likely to be satisfied 

at the end of the performance period, unless the Remuneration 

Committee determines that substitute performance share 

awards may be used in place of the previous awards. For vested 

shares subject to the additional holding period, the holding period 

will lapse and the participants are no longer subject to the 

no-sale commitment.

Additional notes to the Executive Director’s remuneration policy table

Chief Executive Officer’s remuneration policy illustration
The graph below provides estimates of the potential reward opportunity for the Chief Executive Officer and the split between the different 
elements of remuneration under three different performance scenarios: ‘Minimum’, ‘Target’ and ‘Maximum’. In line with the reporting 
regulations, a scenario assuming 50% share price growth over the three-year PSP performance period is also shown below. The assumptions 
used for these charts are set out in the table below (€ 000s).

Maximum
performance +50%
share price growth

12%

10%

2%

2%

Maximum

15%

13%

17%

21%

39%

20%

6,634

49%

5,330

Target

22%

19%

16%

40% 3,587

3%

Minimum

50%

7%
43% 1,583

Base salary

Cash and non-cash benefits

Pension

MIP

PSP

PSP – share price appreciation

Minimum performance

Target performance

Maximum performance

Maximum performance + 50% share price growth

Fixed remuneration only, i.e. base salary, pension and other benefits
(including ESPP participation).
No payout under the MIP or PSP.
Fixed remuneration.
MIP payout of 70% of base salary.
PSP vesting at 181.5% of base salary.
Fixed remuneration.
MIP payout of 140% of base salary.
PSP vesting at 330% of base salary.
Fixed remuneration.
MIP payout of 140% of base salary.
PSP vesting at 330% of base salary.
50% assumed share price growth over three-year PSP performance period.

Other than in the ‘Maximum performance + 50% share price growth’ scenario, no share price growth or dividend assumptions have been 
included in the charts above.

Fixed

Variable

Total

Component
Base salary1
Pension
Cash and non-cash benefits2
MIP
PSP
PSP – 50% share price 
appreciation

Minimum (€ 000s)
€790
€119
€674
–
–

–
€1,583

Target (€ 000s)
€790
€119
€691
€553
€1,434

–
€3,587

Maximum (€ 000s)
€790
€119
€708
€1,106
€2,607

–
€5,330

Maximum performance 
+ 50% share price growth 
(€ 000’s)
€790
€119
€708
€1,106
€2,607

€1,304
€6,634

1.  Represents the annual base salary as at the last review in May 2019.The salary level was not increased in 2020.
2.  ESPP employer contributions may vary depending on the MIP payout provided that the Chief Executive Officer decides to contribute a portion of the MIP towards the ESPP. 

The figures provided have been calculated on the basis of the applicable MIP payout and the Chief Executive Officer deciding to contribute 3% to the ESPP.

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ESOP (Employee Stock Option Plan)
The ESOP was replaced by the PSP in 2015 and the last grant under the ESOP took place in December 2014. Although the Remuneration 
Committee does not intend to award under the ESOP going forward, there are still outstanding stock option awards which may be exercised in 
future years. Awards vest in one-third increments each year for three years and can be exercised for up to 10 years from the date of the award.

Malus and clawback provision for variable pay plans
The MIP, PSP, ESOP and ESPP plans include malus provisions which give the Remuneration Committee and/or the Board discretion to judge 
that an award should lapse wholly or partly in event of material misstatement of financial results and/or misconduct, significant reputational 
risk and corporate failure.

The Remuneration Committee and/or Board also has the discretion to determine that clawback should be applied to awards under the MIP, 
PSP, ESOP and ESPP plans for the Chief Executive Officer and members of the Operating Committee. Clawback can potentially be applied 
to payments or vested awards for up to a two-year period following the payment or vesting.

Shareholding guidelines
In order to strengthen the link with shareholders’ interests, the Chief Executive Officer is required to hold shares in the Company equal in value 
to 300% of annual base salary. Members of the Operating Committee are required to hold 100% of annual base salary. The Chief Executive 
Officer has five years from appointment to accumulate shares equal to 300% of annual base salary (with shares acquired from PSP awards 
and shares resulting from the deferral of the 50% of the MIP counting towards fulfilment of the shareholding requirement). The Committee 
continues to review the need for stronger shareholding requirements in the long term and this is subject to further review in the future.

With effect from 2021, a post-employment shareholding requirement will be in place. Under this arrangement, the Chief Executive Officer 
would, if leaving the Company, be required to hold shares equivalent to 200% of base salary (or actual shareholding at termination date 
if lower than this) for a period of two years after leaving employment.

Remuneration arrangements across the Group
The remuneration approach for the Chief Executive Officer, the members of the Operating Committee and senior management is similar. 
The Chief Executive Officer’s total remuneration has a significantly higher proportion of variable pay in comparison with the rest of our 
employees. The Chief Executive Officer’s remuneration will increase or decrease in line with business performance, aligning it with 
shareholders’ interests.

The structure of the remuneration package for the wider employee population takes into account local market practice and is intended 
to attract and retain the right talent, be competitive and remunerate employees for promoting a growth mindset while contributing to the 
Group’s performance. As part of the Performance for Growth framework introduced in 2019, we revised and updated the remuneration 
framework with features such as each business unit having more flexibility on target positioning, managers having the flexibility to retain key 
talents and guidance provided for increased awards for high-potential and/or exceptional performance.

Policy table – non‑Executive Directors
Base fees
Purpose and link to strategy

To provide a fixed level of compensation appropriate to the requirements of the role of non-Executive Director and to attract and retain 
high-quality non-Executive Directors with the right talent, values and skills necessary to provide oversight and support to management 
to grow the business, support the Company’s strategic framework and maximise shareholder value.
Operation

Non-Executive Directors’ pay is set at a level that will not call into question the objectivity of the Board. When considering market levels, 
comparable companies typically include those in the FTSE index with similar positioning as the Company, other Swiss companies with similar 
market capitalisation and/or revenues, and other relevant European listed companies.
Maximum opportunity

Fee levels for non-Executive Directors include an annual fixed fee plus additional fees for membership of Board committees when applicable, 
as summarised below:

•  Base non-Executive Director’s fee: €73,500
•  Senior Independent Director’s fee: €15,800
•  Audit and Risk Committee Chair fee: €28,900
•  Audit and Risk Committee member fee: €14,500
•  Remuneration, Nomination and Social Responsibility Chair fees: €11,600
•  Remuneration, Nomination and Social Responsibility member fees: €5,800

Fee levels are subject to periodic review and approval by the Chairman of the Board and the Chief Executive Officer.
Other benefits

Non-Executive Directors do not receive any benefits in cash or in kind. They are not entitled to severance payments in the event of 
termination of their appointment. They are entitled to reimbursement of all reasonable expenses incurred in the interests of the Group.
Variable remuneration

Non-Executive Directors do not receive any form of variable compensation.

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ESOP (Employee Stock Option Plan)

The ESOP was replaced by the PSP in 2015 and the last grant under the ESOP took place in December 2014. Although the Remuneration 

Committee does not intend to award under the ESOP going forward, there are still outstanding stock option awards which may be exercised in 

future years. Awards vest in one-third increments each year for three years and can be exercised for up to 10 years from the date of the award.

Malus and clawback provision for variable pay plans

The MIP, PSP, ESOP and ESPP plans include malus provisions which give the Remuneration Committee and/or the Board discretion to judge 

that an award should lapse wholly or partly in event of material misstatement of financial results and/or misconduct, significant reputational 

risk and corporate failure.

The Remuneration Committee and/or Board also has the discretion to determine that clawback should be applied to awards under the MIP, 

PSP, ESOP and ESPP plans for the Chief Executive Officer and members of the Operating Committee. Clawback can potentially be applied 

to payments or vested awards for up to a two-year period following the payment or vesting.

Shareholding guidelines

In order to strengthen the link with shareholders’ interests, the Chief Executive Officer is required to hold shares in the Company equal in value 

to 300% of annual base salary. Members of the Operating Committee are required to hold 100% of annual base salary. The Chief Executive 

Officer has five years from appointment to accumulate shares equal to 300% of annual base salary (with shares acquired from PSP awards 

and shares resulting from the deferral of the 50% of the MIP counting towards fulfilment of the shareholding requirement). The Committee 

continues to review the need for stronger shareholding requirements in the long term and this is subject to further review in the future.

With effect from 2021, a post-employment shareholding requirement will be in place. Under this arrangement, the Chief Executive Officer 

would, if leaving the Company, be required to hold shares equivalent to 200% of base salary (or actual shareholding at termination date 

if lower than this) for a period of two years after leaving employment.

Remuneration arrangements across the Group

The remuneration approach for the Chief Executive Officer, the members of the Operating Committee and senior management is similar. 

The Chief Executive Officer’s total remuneration has a significantly higher proportion of variable pay in comparison with the rest of our 

employees. The Chief Executive Officer’s remuneration will increase or decrease in line with business performance, aligning it with 

shareholders’ interests.

The structure of the remuneration package for the wider employee population takes into account local market practice and is intended 

to attract and retain the right talent, be competitive and remunerate employees for promoting a growth mindset while contributing to the 

Group’s performance. As part of the Performance for Growth framework introduced in 2019, we revised and updated the remuneration 

framework with features such as each business unit having more flexibility on target positioning, managers having the flexibility to retain key 

talents and guidance provided for increased awards for high-potential and/or exceptional performance.

Policy table – non‑Executive Directors

Base fees

Purpose and link to strategy

To provide a fixed level of compensation appropriate to the requirements of the role of non-Executive Director and to attract and retain 

high-quality non-Executive Directors with the right talent, values and skills necessary to provide oversight and support to management 

to grow the business, support the Company’s strategic framework and maximise shareholder value.

Non-Executive Directors’ pay is set at a level that will not call into question the objectivity of the Board. When considering market levels, 

comparable companies typically include those in the FTSE index with similar positioning as the Company, other Swiss companies with similar 

market capitalisation and/or revenues, and other relevant European listed companies.

Fee levels for non-Executive Directors include an annual fixed fee plus additional fees for membership of Board committees when applicable, 

•  Base non-Executive Director’s fee: €73,500

•  Senior Independent Director’s fee: €15,800

•  Audit and Risk Committee Chair fee: €28,900

•  Audit and Risk Committee member fee: €14,500

•  Remuneration, Nomination and Social Responsibility Chair fees: €11,600

•  Remuneration, Nomination and Social Responsibility member fees: €5,800

Fee levels are subject to periodic review and approval by the Chairman of the Board and the Chief Executive Officer.

Non-Executive Directors do not receive any benefits in cash or in kind. They are not entitled to severance payments in the event of 

termination of their appointment. They are entitled to reimbursement of all reasonable expenses incurred in the interests of the Group.

Non-Executive Directors do not receive any form of variable compensation.

Operation

Maximum opportunity

as summarised below:

Other benefits

Variable remuneration

Legacy arrangements
For the avoidance of doubt, it is noted that the Company will honour any commitments entered into that have previously been disclosed 
to shareholders.

Policy on recruitment/appointment

Executive Directors
Annual base salary arrangements for the appointment of an Executive Director will be set considering market relevance, skills, experience, 
internal comparisons and cost. The Remuneration Committee may recommend an appropriate initial annual base salary below relevant market 
levels. In such situations, the Remuneration Committee may make a recommendation to realign the level of base salary in the forthcoming 
years. As highlighted above, annual base salary ‘gaps’ may result in higher rates of salary increase in the short term, subject to an individual’s 
performance. The discretion is retained to offer an annual base salary necessary to meet the individual circumstances of the recruited 
Executive Director and to enable the hiring of an individual with the necessary skills and expertise.

The maximum level of variable pay that may be offered will follow the rules of the MIP and is capped at 140% of the relevant individual’s annual 
base salary. The maximum level of equity-related pay that may be offered will follow the PSP rules and is capped at 450% of the relevant 
individual’s annual base salary. The typical award is not expected to surpass 330% of base salary. Different performance measures may be 
set initially for the annual bonus taking into consideration the point in the financial year that a new Executive Director joins. The above limits 
do not include the value of any buyout arrangements.

Benefits will be provided in line with those offered according to the Group’s policy for other employees. If an Executive Director is required 
to relocate, benefits may be provided as per the Group’s international transfer policy which may include transfer allowance, tax equalisation, 
tax advice and support, housing, cost of living, schooling, travel and relocation costs.

The Remuneration Committee may consider recommending the buying out of incentive awards that an individual would forfeit by accepting 
the appointment up to an equivalent value in shares or in cash. In the case of a share award, the Remuneration Committee may approve 
a grant of shares under the PSP. When deciding on a potential incentive award buyout and in particular the level and value thereof, 
the Remuneration Committee will be informed of the time and performance pro-rated level of any forfeited award.

It is expected that Executive Directors appointed during the remuneration policy period will be appointed on similar notice provisions 
to the Chief Executive Officer, allowing for termination of office by either party on six months’ notice.

Non‑Executive Directors
It is expected that non-Executive Directors appointed during the remuneration policy period will receive the same basic fee and, as appropriate, 
committee fee or fees as existing non-Executive Directors and will be entitled to reimbursement of all reasonable expenses incurred 
in the interests of the Group.

It is expected that non-Executive Directors appointed during the remuneration policy period will be appointed on a one-year term 
of appointment, in the same manner as existing non-Executive Directors.

The Company does not compensate new non-Executive Directors for any forfeited share awards in previous employment.

Termination payments
The Swiss Ordinance against Excessive Compensation in Listed Companies limits the authority of the Remuneration Committee and the Board 
to determine compensation. Limitations include the prohibition of certain types of severance compensation.

Our governance framework ensures that the Group uses the right channels to support reward decisions. In the case of early termination, 
the non-Executive Directors would be entitled to their fees accrued as of the date of termination, but are not entitled to any additional 
compensation. The Chief Executive Officer’s employment contract does not contain any provisions for payments on termination. 
Notice periods are set for up to six months and non-compete clauses are 12 months. The notice period anticipates that up to six months’ 
paid garden leave may be provided. Similarly, up to 12 months of base salary may be paid out in relation to the non-compete period.

In case of future terminations, payments will be made in accordance with the termination policy on page 120.

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Pay element
Base salary and 
other benefits / 
non-Executive 
Directors’ fees
ESPP

MIP

PSP/ESOP

Good leaver 
(retirement at 55 or later/at 
least 10 years’ continued service)
Payment in lieu of notice is not permissible. The Company could ask the Chief Executive Officer to be on paid garden 
leave for up to six months.

Bad leaver 
(resignation, dismissal)

Good leaver 
(injury, disability)

Death in service

Unvested cash allocations held in the ESPP will vest 
upon termination.

A pro-rated payout as 
of the date of retirement 
will be applied.

A pro-rated payout as 
of the date of leaving will 
be applied.

Deferred shares will 
continue to vest as normal.

Deferred shares will 
continue to vest as normal.

All unvested options and 
performance share awards 
continue to vest as normal 
subject to time pro-rating 
and are subject to the 
additional holding period.

For vested shares that are 
subject to the additional 
holding period, they will 
continue to be subject to 
the no-sale commitment 
until the end of the relevant 
two-year period.

Under Swiss law, share 
awards are considered 
annual compensation 
and as such when time 
pro-rating is required, the 
year of grant (12 months) 
and not the vesting period 
(36 months) for time 
pro-rating calculations 
is considered.

All unvested options and 
performance share awards 
immediately vest to the 
extent that the 
Remuneration Committee 
determines that the 
performance conditions 
have been met, or are likely 
to be met at the end of the 
three-year performance 
period and are subject to the 
additional holding period.

Any options that vest are 
exercisable within 12 
months from the date 
of termination.

For vested shares that are 
subject to the additional 
holding period, they will 
continue to be subject to 
the no-sale commitment 
until the end of the relevant 
two-year period.

Unvested cash allocations 
under the ESPP are 
forfeited.
In the event of resignation 
or dismissal, as per Swiss 
law, the Chief Executive 
Officer is entitled to a 
pro-rated MIP payout.

Any outstanding deferred 
shares will lapse.
All unvested options and 
performance share awards 
immediately lapse without 
any compensation.

In the event of resignation, 
all vested options must be 
exercised within six months 
from the date of 
termination.

Upon dismissal, all vested 
options must be exercised 
within 30 days from the date 
of termination.

For vested shares that are 
subject to the additional 
holding period, they will 
continue to be subject to 
the no-sale commitment 
until the end of the relevant 
two-year period.

Available ESPP shares will 
be transferred to heirs.

A pro-rated payout will 
be applied and will be paid 
immediately to heirs, 
based on the latest 
rolling estimate.

Deferred shares will 
continue to vest as normal.
All unvested options and 
performance share awards 
immediately vest subject 
to time and performance 
pro-rating.

Any options that vest are 
exercisable within 12 
months from the date 
of termination.

For vested shares that are 
subject to the additional 
holding period, the no-sale 
commitment will cease 
immediately.

Under Swiss law, share 
awards are considered 
annual compensation 
and as such when time 
pro-rating is required, the 
year of grant (12 months) 
and not the vesting period 
(36 months) for time 
pro-rating calculations 
is considered.

Corporate events
In the event of an equity restructuring, the Remuneration Committee may make an equitable adjustment to the terms of the performance 
share award by adjusting the number and kind of shares that have been granted or may be granted and/or making provision for payment 
of cash in respect of any outstanding performance share award.

In the event of a change of control, unvested performance share awards held by participants vest immediately on a pro-rated basis if the 
Remuneration Committee determines that the performance conditions have been satisfied or would have been likely to be satisfied at the 
end of the performance period, unless the Remuneration Committee determines that substitute performance share awards may be used 
in place of the previous awards.

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121

Directors’ remuneration report continued

Pay element

Base salary and 

other benefits / 

non-Executive 

Directors’ fees

ESPP

Good leaver 

(retirement at 55 or later/at 

least 10 years’ continued service)

Good leaver 

(injury, disability)

Bad leaver 

(resignation, dismissal)

Death in service

Payment in lieu of notice is not permissible. The Company could ask the Chief Executive Officer to be on paid garden 

leave for up to six months.

Unvested cash allocations held in the ESPP will vest 

Unvested cash allocations 

Available ESPP shares will 

upon termination.

under the ESPP are 

be transferred to heirs.

forfeited.

MIP

A pro-rated payout as 

A pro-rated payout as 

In the event of resignation 

A pro-rated payout will 

of the date of retirement 

of the date of leaving will 

or dismissal, as per Swiss 

be applied and will be paid 

will be applied.

be applied.

Deferred shares will 

Deferred shares will 

continue to vest as normal.

continue to vest as normal.

law, the Chief Executive 

immediately to heirs, 

Officer is entitled to a 

pro-rated MIP payout.

based on the latest 

rolling estimate.

PSP/ESOP

All unvested options and 

All unvested options and 

All unvested options and 

All unvested options and 

performance share awards 

performance share awards 

performance share awards 

performance share awards 

continue to vest as normal 

immediately vest to the 

immediately lapse without 

immediately vest subject 

subject to time pro-rating 

extent that the 

any compensation.

to time and performance 

Any outstanding deferred 

Deferred shares will 

shares will lapse.

continue to vest as normal.

and are subject to the 

Remuneration Committee 

additional holding period.

determines that the 

For vested shares that are 

subject to the additional 

holding period, they will 

continue to be subject to 

the no-sale commitment 

until the end of the relevant 

two-year period.

Under Swiss law, share 

awards are considered 

annual compensation 

and as such when time 

performance conditions 

have been met, or are likely 

to be met at the end of the 

three-year performance 

period and are subject to the 

additional holding period.

Any options that vest are 

exercisable within 12 

months from the date 

of termination.

For vested shares that are 

pro-rating is required, the 

subject to the additional 

year of grant (12 months) 

holding period, they will 

and not the vesting period 

continue to be subject to 

(36 months) for time 

the no-sale commitment 

pro-rating calculations 

until the end of the relevant 

is considered.

two-year period.

In the event of resignation, 

pro-rating.

all vested options must be 

Any options that vest are 

exercised within six months 

exercisable within 12 

from the date of 

termination.

months from the date 

of termination.

Upon dismissal, all vested 

For vested shares that are 

options must be exercised 

subject to the additional 

within 30 days from the date 

holding period, the no-sale 

of termination.

commitment will cease 

For vested shares that are 

subject to the additional 

holding period, they will 

immediately.

Under Swiss law, share 

awards are considered 

continue to be subject to 

annual compensation 

the no-sale commitment 

and as such when time 

until the end of the relevant 

pro-rating is required, the 

two-year period.

year of grant (12 months) 

and not the vesting period 

(36 months) for time 

pro-rating calculations 

is considered.

Corporate events

In the event of an equity restructuring, the Remuneration Committee may make an equitable adjustment to the terms of the performance 

share award by adjusting the number and kind of shares that have been granted or may be granted and/or making provision for payment 

of cash in respect of any outstanding performance share award.

In the event of a change of control, unvested performance share awards held by participants vest immediately on a pro-rated basis if the 

Remuneration Committee determines that the performance conditions have been satisfied or would have been likely to be satisfied at the 

end of the performance period, unless the Remuneration Committee determines that substitute performance share awards may be used 

in place of the previous awards.

Service contracts
Zoran Bogdanovic, the Chief Executive Officer, has a service contract with the Company with a six-month notice period. As noted under 
Termination payments on page 119, the Chief Executive Officer’s employment contract does not include any termination benefits, other 
than as mandated by Swiss law. The Swiss Code of Obligations requires employers to pay severance when an employment relationship ends 
with an employee of at least 50 years of age after 20 years or more of service.

The Chief Executive Officer is also entitled to reimbursement of all reasonable expenses incurred in the interests of the Company. 
In accordance with the Swiss Ordinance against Excessive Compensation in Listed Companies, there are no sign-on policies/provisions 
for the appointment of the Chief Executive Officer.

The table below provides details of the current service contracts and terms of appointment for the Chief Executive Officer and other Directors.

Name
Anastassis G. David

Zoran Bogdanovic

Charlotte J. Boyle
Olusola (Sola) David-Borha
Anna Diamantopoulou
William W. (Bill) Douglas III
Reto Francioni

Anastasios I. Leventis
Christo Leventis
Alexandra Papalexopoulou
José Octavio Reyes
Alfredo Rivera
Ryan Rudolph

Title
Chairman and 
non-Executive Director
Chief Executive Officer

Non-Executive Director
Non-Executive Director
Non-Executive Director
Non-Executive Director
Senior Independent 
non-Executive Director
Non-Executive Director
Non-Executive Director
Non-Executive Director
Non-Executive Director
Non-Executive Director
Non-Executive Director

Date originally appointed to the 
Board of the Company
27 July 2006

Date appointed to the 
Board of the Company
16 June 2020

11 June 2018

16 June 2020

20 June 2017
24 June 2015
16 June 2020
21 June 2016
21 June 2016

25 June 2014
25 June 2014
24 June 2015
25 June 2014
18 June 2019
21 June 2016

16 June 2020
16 June 2020
16 June 2020
16 June 2020
16 June 2020

16 June 2020
16 June 2020
16 June 2020
16 June 2020
16 June 2020
16 June 2020

Unexpired term of service 
contract or appointment as 
non-Executive Director
One year

Indefinite, terminable 
on six months’ notice
One year
One year
One year
One year
One year

One year
One year
One year
One year
One year
One year

The Chief Executive Officer’s service contract and the terms and conditions of appointment of the non-Executive Directors are open 
for inspection by the public at the registered office of the Group.

Consideration of employee views
The Remuneration Committee does not currently consult specifically with employees on policy for the remuneration of the Chief Executive 
Officer. Pay movement for the wider employment group is considered when making pay decisions for the Chief Executive Officer. The Chair 
of the Remuneration Committee is also the designated non-Executive Director for workforce engagement. As such, she attends meetings 
of our European Works Council and meets with elected employee representatives from our businesses in EU countries. She then reports 
back to the Board on her observations and matters raised by employees, ensuring Board and Remuneration Committee deliberations and 
decision-making are fully informed.

Consideration of shareholder views
Shareholder views and the achievement of the Group’s overall business strategies have been taken into account in formulating the 
remuneration policy. Following shareholder feedback before and after the Annual General Meeting, the Remuneration Committee and 
the Board consult with shareholders and meet with the largest institutional investors to gather feedback on the Company’s remuneration 
strategy and corporate governance. The Company would be happy to engage with shareholders in the future to discuss the outcomes 
of the remuneration policy.

In reviewing and determining remuneration, the Remuneration Committee takes into account the following:

•  the business strategies and needs of the Company;
•  the views of shareholders on Group policies and programmes of remuneration;
•  the alignment of remuneration policy with principles of clarity, simplicity, risk, predictability, proportionality and alignment with culture;
•  market comparisons and the positioning of the Group’s remuneration relative to other comparable companies;
• 
•  the need for similar, performance-related principles for the determination of executive remuneration and the remuneration of other 

input from employees regarding our remuneration programmes;

employees; and

•  the need for objectivity. Board members, the Chief Executive Officer and Operating Committee members play no part in determining their 
own remuneration. The Chair of the Remuneration Committee and the Chief Executive Officer are not present when the Remuneration 
Committee and the Board discuss matters that pertain to their remuneration.

This ensures that the same performance-setting principles are applied for executive remuneration and other employees in the organisation.

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Annual Report on Remuneration

Introduction
This section of the report provides detail on how we have implemented our remuneration policy in 2020 which, in accordance with 
the UK remuneration reporting regulations, will be subject to an advisory shareholder vote at our 2021 Annual General Meeting.

Activities of the Remuneration Committee during 2020
During 2020, the key Remuneration Committee activities were to:

•  review and sign off the 2019 Directors’ Remuneration Report;
•  review the 2020 base salary for the Chief Executive Officer (proposed adjustment later suspended due to the COVID-19 pandemic);
•  review and approve the 2020 base salaries for the Operating Committee members and general managers (proposed adjustments later 

suspended due to the COVID-19 pandemic);

•  review and approve the 2019 MIP payout for the Chief Executive Officer;
•  review and approve payout levels for the 2019 MIP in relation to Operating Committee members and general managers;
•  review and approve the performance achievement of the 2017 PSP award, number of shares vesting and dividend equivalents;
•  set and approve 2020 PSP targets; 
•  review award levels for 2020 PSP awards; 
•  determine the adjustments to the operation of the MIP and PSP to ensure that they continued to align with their original intent taking 

the impact of the COVID-19 pandemic into account;

•  review the assets of the Company’s Irish defined benefit pension plans; and
•  review and approve changes to the Executive Directors’ remuneration policy.

Advisers to the Remuneration Committee
The Group Human Resources Director, the Group Rewards Director and the General Counsel regularly attend meetings of the 
Remuneration Committee.

While the Remuneration Committee does not have external advisers, in 2020 it authorised management to work with external consultancy 
firm Willis Towers Watson, to provide independent advice on ad hoc remuneration issues during the year. These services are considered 
to have been independent, objective and relevant to the market. Other than employee engagement benchmarking services, Willis Towers 
Watson does not provide any other services to the Company. The total cost in connection with this work was €24,438, invoiced on a time 
spent basis. Willis Towers Watson is a member of the Remuneration Consultants Group and provides advice in line with its Code of Business 
Conduct. Considering this, and the level and nature of the service received, the Committee remains satisfied that the advice is objective 
and independent.

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Directors’ remuneration report continued

Annual Report on Remuneration

Introduction

Activities of the Remuneration Committee during 2020

During 2020, the key Remuneration Committee activities were to:

•  review and sign off the 2019 Directors’ Remuneration Report;

This section of the report provides detail on how we have implemented our remuneration policy in 2020 which, in accordance with 

the UK remuneration reporting regulations, will be subject to an advisory shareholder vote at our 2021 Annual General Meeting.

•  review the 2020 base salary for the Chief Executive Officer (proposed adjustment later suspended due to the COVID-19 pandemic);

•  review and approve the 2020 base salaries for the Operating Committee members and general managers (proposed adjustments later 

suspended due to the COVID-19 pandemic);

•  review and approve the 2019 MIP payout for the Chief Executive Officer;

•  review and approve payout levels for the 2019 MIP in relation to Operating Committee members and general managers;

•  review and approve the performance achievement of the 2017 PSP award, number of shares vesting and dividend equivalents;

•  determine the adjustments to the operation of the MIP and PSP to ensure that they continued to align with their original intent taking 

•  set and approve 2020 PSP targets; 

•  review award levels for 2020 PSP awards; 

the impact of the COVID-19 pandemic into account;

•  review the assets of the Company’s Irish defined benefit pension plans; and

•  review and approve changes to the Executive Directors’ remuneration policy.

Advisers to the Remuneration Committee

Remuneration Committee.

The Group Human Resources Director, the Group Rewards Director and the General Counsel regularly attend meetings of the 

While the Remuneration Committee does not have external advisers, in 2020 it authorised management to work with external consultancy 

firm Willis Towers Watson, to provide independent advice on ad hoc remuneration issues during the year. These services are considered 

to have been independent, objective and relevant to the market. Other than employee engagement benchmarking services, Willis Towers 

Watson does not provide any other services to the Company. The total cost in connection with this work was €24,438, invoiced on a time 

spent basis. Willis Towers Watson is a member of the Remuneration Consultants Group and provides advice in line with its Code of Business 

Conduct. Considering this, and the level and nature of the service received, the Committee remains satisfied that the advice is objective 

and independent.

Non‑Executive Directors’ remuneration for the years ended 31 December 2020 and 2019

Anastassis G. David

Ahmet C. Bozer3

Charlotte J. Boyle

Olusola (Sola) David-Borha

Anna Diamantopoulou4

William W. (Bill) Douglas lll

Reto Francioni

Anastasios I. Leventis

Christo Leventis

Alexandra Papalexopoulou

José Octavio Reyes

Alfredo Rivera5

Ryan Rudolph

John P. Sechi6

Financial 
year
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019
FY2020
FY2019

Audit and Risk 
Committee
(€)
–
–
–
–
–
–
14,500
14,500
–
–
28,900
28,900
–
–
–
–
–
–
7,250
–
–
–
–
–
–
–
7,250
14,500

Remuneration 
Committee
(€)
–
–
–
–
8,700
5,800
–
–
2,900
–
–
–
5,800
5,800
–
–
–
–
5,800
11,600
–
–
–
–
–
–
–
–

Base fee1 (€)
73,500
73,500
–
36,750
73,500
73,500
73,500
73,500
36,750
–
73,500
73,500
73,500
73,500
73,500
73,500
73,500
73,500
73,500
73,500
73,500
73,500
73,500
36,750
73,500
73,500
36,750
73,500

Nomination 
Committee
(€)
–
–
–
–
5,800
5,800
–
–
2,900
–
–
–
11,600
11,600
–
–
–
–
2,900
5,800
–
–
–
–
–
–
–
–

Social 
Responsibility 
Committee
(€)
–
–
–
–
–
–
–
–
2,900
–
–
–
–
–
11,600
11,600
–
–
2,900
5,800
5,800
5,800
–
–
–
–
–
–

Senior 
Independent 
Director
(€)
–
–
–
–
–
–
–
–
–
–
–
–
15,800
15,800
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Social security 
contributions2
(€)
–
–
–
–
–
–
7,134
7,001
3,685
–
–
–
7,700
8,489
–
–
–
–
3,263
–
4,456
4,434
–
–
5,958
5,848
–
–

Total
(€)
73,500
73,500
–
36,750
88,000
85,100
95,134
95,001
49,135
–
102,400
102,400
114,400
115,189
85,100
85,100
73,500
73,500
95,613
96,700
83,756
83,734
73,500
36,750
79,458
79,348
44,000
88,000

1.  Non-Executive Director fees for 2020 were in line with the fees that were last revised in 2018.
2.  Social security employer contributions as required by Swiss legislation.
3.  Ahmet C. Bozer retired from the Board of Directors on 18 June 2019. The Group applied a half-year period base fee for 2019.
4.  Anna Diamantopoulou was appointed to the Board of Directors on 16 June 2020. The Group applied a half-year period base fee.
5.  Alfredo Rivera was appointed to the Board of Directors on 18 June 2019. The Group applied a half-year period base fee for 2019.
6.  John P. Sechi retired from the Board of Directors on 16 June 2020. The Group applied a half-year period base fee.

Non-Executive Directors do not participate in any of the Group’s incentive plans, nor do they receive any retirement or other taxable 
benefits. Fee levels were last reviewed in 2018 and no change was made in 2020.

Single figure table
Single total figure of remuneration for the Chief Executive Officer for the years ended 31 December 2020 and 2019.

Base pay1 
€ 000s

Cash and non-cash 
benefits2 
€ 000s

2020
790

2019
777

2020
651

2019
450

Annual bonus3 
€ 000s

2020
407

2019
572

Employee Share 
Purchase Plan4
€ 000s

2020
32

2019
30

Long-term incentives5 
€ 000s

Retirement 
benefits6 
€ 000s

2020
1,141

2019
543

2020
135

2019
127

Total single figure 
€ 000s

2020
3,156

2019
2,499

Zoran Bogdanovic

1.  The base salary for the Chief Executive Officer has not been increased between 2019 and 2020. The variance presented above is attributable to the calculation method required 

for the single figure table and the phasing of the last salary increase which was in May 2019. ‘Base pay’ includes the monthly instalments linked to the base salary for 2020 and 2019.

2.  ‘Cash and non-cash benefits’ includes the value of all benefits paid during 2020. These are outlined in the ‘Cash and non-cash benefits’ section on page 124 and include any 

gross-ups for the tax benefit.

3.  Annual bonus for 2020 includes the MIP payout, receivable early in 2021 for the 2020 performance year, including the amount deferred in shares.
4.  ‘Employee Share Purchase Plan’ reflects the value of Company matching share contributions under the ESPP.
5.  ‘Long-term incentives’ for 2020 reflects the 2018 awards made under the Performance Share Plan and the dividend equivalent shares paid on PSP shares that will vest in early 2021. 
This is the first award vesting for Zoran Bogdanovic that was granted to him under his capacity as Chief Executive Officer, at 330% of base salary award level. The 2017 award that 
is included in the 2019 figure was granted to him under his Region Director capacity, and as such, had a lower award level. The number of shares due to vest to the Chief Executive 
Officer for the 2018 award is 45,879. The Chief Executive Officer will also get 2,950 shares representing the dividend equivalents for the awarded shares for 2018, 2019 and 2020. 
The value reflects the number of shares multiplied by the average market price over the last three months of the financial year. The figure will be restated in next year’s report based 
on the share price at vesting (as has been done for the 2017 award in the 2019 figure above). The €1,140,615 total vested value of the 2018 award was reduced by €176,303 due 
to the decrease in share price since date of grant.

6.  ‘Retirement benefits’ includes the pension plan under Swiss law. Employer contributions are 15% of annual base salary. The disclosed figure also includes risk and administration 

costs of €16,092.

124

COCA-COLA HBC

Directors’ remuneration report continued

Fixed pay for 2020

Base salary
As a result of the impact of the COVID-19 pandemic, the Committee decided to freeze the base salary of the Chief Executive Officer 
(and other Operating Committee members) rather than make an adjustment as part of the normal annual review process. This decision, 
taken at the Committee’s June meeting, formalised a decision taken by the Operating Committee in April to forfeit their merit pay increases.

Retirement benefits
Zoran Bogdanovic is to receive an annual retirement benefit of 15% of base salary, aligning to the retirement benefit provided under Swiss 
law and based on the age brackets defined by federal Swiss legislation. During the year, €134,592 of retirement benefit was received inclusive 
of €16,092 for risk and administration costs.

Cash and non‑cash benefits
Zoran Bogdanovic received additional benefits during 2020. These included cost of living and foreign exchange rate adjustment (€270,989), 
private medical insurance (€17,541), partner allowance (€1,000), home trip allowance (€3,094), tax support (€29,076), company car (€17,581), 
housing allowance (€105,952), Company matching contribution related to the ESPP (€32,280 – reflecting the maximum match of 3% under 
the plan), tax equalisation (€94,800), and the value of social security contributions (€110,697).

Variable pay for 2020

MIP performance outcomes – 2020
As outlined above, when the impact of the COVID-19 pandemic became evident, the Committee decided to make adjustments to the 
operation of our incentive arrangements to ensure that they continued to incentivise and reward the broader employee group and especially 
our frontline employees for their operational agility and strong execution focusing their priorities on the most important measures of performance 
for the year. In respect of the MIP, the Committee determined that opportunity would be available in relation to H2 performance for all eligible 
employees. For the CEO the 2020 MIP opportunity level was reduced by 50% from 130% of salary to 65%. The plan performance metrics 
were also adjusted to focus on the two KPIs which the Committee considered most relevant in the circumstances: Comparable EBIT and free 
cash flow. This approach ensured that all eligible employees will receive a payout rewarding their extraordinary efforts. During the year, the 
Company received very small amounts of government support in some of our countries. This supported any furloughed employees and 
secured that there were no COVID-19 related layoffs. While the government support received did not have an impact on the PSP metrics, 
it had a small impact on one of the MIP metrics. Therefore, the Committee, took the decision to apply discretion to reduce the formulaic 
outcome of the MIP for the CEO and the Operating Committee members. The Committee was comfortable that this downward discretion 
was both fair and appropriate given the Company’s resilient performance during 2020 and wider stakeholder views (both for our shareholders 
and employees) as outlined earlier in this report. 

•  Comparable EBIT: This element was the primary metric with an opportunity level of 60% of salary for maximum performance 

(30% of salary for target performance).

•  Free cash flow: There was an opportunity level of 5% of salary for target performance and no additional opportunity 

for performance above this level.

The financial metrics, the associated targets and level of achievement are set out below.
Performance level (payout % of Target opportunity)

Metric
Comparable EBIT (€m)

Threshold (0%) 
561.3

Target (100%)
610.1

Maximum (200%)
707.7

Achievement
672.3

Payout 
 (% of base  
salary)
49.2%

Free Cash Flow (€m)

248.7

270.4

–

497.0

5.0%

Total (formulaic outcome)

54.2%

As described above, the Committee applied downwards discretion to the formulaic outcome of the MIP shown in the table above, giving a final 
payout level of 51.5% of salary for the Chief Executive Officer.

The annual bonus award in respect of the 2020 financial year for the Chief Executive Officer was therefore €406,850. In accordance with 
the terms of the MIP, 50% of this will be paid out in March 2021 and the remaining 50% will be deferred into shares for a period of three years. 
MIP payouts are not driven by share price appreciation.

Directors’ remuneration report continued

124

COCA-COLA HBC

Fixed pay for 2020

Base salary

Retirement benefits

of €16,092 for risk and administration costs.

Cash and non‑cash benefits

Variable pay for 2020

MIP performance outcomes – 2020

As a result of the impact of the COVID-19 pandemic, the Committee decided to freeze the base salary of the Chief Executive Officer 

(and other Operating Committee members) rather than make an adjustment as part of the normal annual review process. This decision, 

taken at the Committee’s June meeting, formalised a decision taken by the Operating Committee in April to forfeit their merit pay increases.

Zoran Bogdanovic is to receive an annual retirement benefit of 15% of base salary, aligning to the retirement benefit provided under Swiss 

law and based on the age brackets defined by federal Swiss legislation. During the year, €134,592 of retirement benefit was received inclusive 

Zoran Bogdanovic received additional benefits during 2020. These included cost of living and foreign exchange rate adjustment (€270,989), 

private medical insurance (€17,541), partner allowance (€1,000), home trip allowance (€3,094), tax support (€29,076), company car (€17,581), 

housing allowance (€105,952), Company matching contribution related to the ESPP (€32,280 – reflecting the maximum match of 3% under 

the plan), tax equalisation (€94,800), and the value of social security contributions (€110,697).

As outlined above, when the impact of the COVID-19 pandemic became evident, the Committee decided to make adjustments to the 

operation of our incentive arrangements to ensure that they continued to incentivise and reward the broader employee group and especially 

our frontline employees for their operational agility and strong execution focusing their priorities on the most important measures of performance 

for the year. In respect of the MIP, the Committee determined that opportunity would be available in relation to H2 performance for all eligible 

employees. For the CEO the 2020 MIP opportunity level was reduced by 50% from 130% of salary to 65%. The plan performance metrics 

were also adjusted to focus on the two KPIs which the Committee considered most relevant in the circumstances: Comparable EBIT and free 

cash flow. This approach ensured that all eligible employees will receive a payout rewarding their extraordinary efforts. During the year, the 

Company received very small amounts of government support in some of our countries. This supported any furloughed employees and 

secured that there were no COVID-19 related layoffs. While the government support received did not have an impact on the PSP metrics, 

it had a small impact on one of the MIP metrics. Therefore, the Committee, took the decision to apply discretion to reduce the formulaic 

outcome of the MIP for the CEO and the Operating Committee members. The Committee was comfortable that this downward discretion 

was both fair and appropriate given the Company’s resilient performance during 2020 and wider stakeholder views (both for our shareholders 

and employees) as outlined earlier in this report. 

•  Comparable EBIT: This element was the primary metric with an opportunity level of 60% of salary for maximum performance 

•  Free cash flow: There was an opportunity level of 5% of salary for target performance and no additional opportunity 

(30% of salary for target performance).

for performance above this level.

The financial metrics, the associated targets and level of achievement are set out below.

Performance level (payout % of Target opportunity)

Metric

Comparable EBIT (€m)

Threshold (0%) 

Target (100%)

Maximum (200%)

561.3

610.1

707.7

Achievement

672.3

Free Cash Flow (€m)

248.7

270.4

–

497.0

5.0%

Total (formulaic outcome)

As described above, the Committee applied downwards discretion to the formulaic outcome of the MIP shown in the table above, giving a final 

payout level of 51.5% of salary for the Chief Executive Officer.

The annual bonus award in respect of the 2020 financial year for the Chief Executive Officer was therefore €406,850. In accordance with 

the terms of the MIP, 50% of this will be paid out in March 2021 and the remaining 50% will be deferred into shares for a period of three years. 

MIP payouts are not driven by share price appreciation.

Payout 

 (% of base  

salary)

49.2%

54.2%

INTEGRATED ANNUAL REPORT 2020

125

Performance Share Plan (PSP) awards – 2020
The PSP is the primary long-term incentive vehicle. In March 2020, the Chief Executive Officer was granted a performance share award over 
145,927 shares under the PSP, representing 330% of base salary at date of grant. Although the share price at the date of grant was affected 
by the fall in markets generally in late February / early March 2020, the Committee determined not to adjust the normal level of award. 
The Committee is mindful of investor opinion in relation to the potential for windfall gains and has committed to reviewing the formulaic outcome 
at the end of the performance period and will consider if it would be appropriate to apply any adjustment to the vested value at that time.

The award is subject to a three-year performance period, aligned to the Company’s financial year, with performance measured to the end 
of financial year 2022, and vesting anticipated in March 2023.These vested shares will then be subject to a further two-year holding period, 
whereby the Chief Executive Officer agrees to a no-sale commitment during this time.

SR

CG

FS

SSR

SI

The following table sets out the details of the performance share award made to the Chief Executive Officer under the PSP for 2020.
Type of award made
Share price at date of grant
Date of grant
Performance period
Face value of the award
(The maximum number of shares that would vest if all performance 
measures and targets are met, multiplied by the share price 
at the date of grant)
Face value of the award as a % of annual base salary
Percentage that would be distributed if threshold performance 
was achieved in both PSP key performance indicators
Percentage that would be distributed if threshold performance 
was achieved only in one PSP key performance indicator

Performance share award over 145,927 shares, receivable for nil cost
€17,87 (£14.94)
17 March 2020
1 January 2020 to 31 December 2022
€2,607,000

330%
25% of maximum award

12.5% of maximum award

Similar to the award made in March 2019, the 2020 award was subject to comparable earnings per share (EPS) and return on invested capital 
(ROIC), targets as outlined below.

Measure
Comparable EPS

Return on invested 
capital (ROIC)

Description
Calculated by dividing the comparable net profit attributable 
to the owners of the parent by the weighted average number 
of outstanding shares during the period.
ROIC is the percentage return that a company makes over 
its invested capital. More specifically, we define ROIC as the 
percentage of comparable net profit excluding net finance costs 
divided by the capital employed. Capital employed is calculated 
as the average of net debt and shareholders’ equity attributable 
to the owners of the parent through the year.

Threshold

Maximum

Weighting
50%

Target
1.79

Vesting 
(% of max)
25%

Target
1.98

Vesting (% 
of max)
100%

50% 13.9%

25%

15.9%

100%

The vesting schedule for PSP performance conditions is a straight line between the threshold and maximum performance levels.

126

COCA-COLA HBC

Directors’ remuneration report continued

Performance Share Plan (PSP) outcomes – 2020
When the impact of the COVID-19 pandemic became evident, the Committee decided to make adjustments to the operation of the PSP 
award made in 2018 so that it continued to align with the original intent to retain key talents and senior managers across our operations.

•  The original 2018 PSP award targets were based on comparable EPS and ROIC performance. The original targets are set out below. 

Prior to the impact of COVID-19, performance had been such that the award was expected to vest at 50% of the maximum.

•  The Committee determined to cap the maximum potential vesting of the 2018 PSP award at 50% of maximum.
•  The performance condition was adjusted to reflect targets which represented an attainable but still significantly stretching performance 
level. In considering these targets, the Committee considered the range of analyst forecasts and calibrated based on outperformance 
of these external expectations.

The Committee considered that such an adjustment was appropriate to reflect performance achieved during the performance period 
and maintain the incentive effect by focusing participants on critical performance measures for the remainder of the vesting period. 
Similar adjustments were made to cash long-term incentives operated below the Operating Committee and General Manager level.

Original targets 
of 2018 award

Measure
Comparable EPS
ROIC

Threshold

Maximum

Weighting
50%
50%

Target
1.51
13.7%

Vesting 
(% of max)
25%
25%

Three-year target
1.82
16.4%

Revised targets 
of 2018 award

Measure
Comparable EPS
ROIC

Weighting
50%
50%

Target
0.86
7.9%

Vesting
25%
25%

Target
1.05
9.8%

Vesting
50%
50%

Achievement
1.185
11.1%

Vesting
50%
50%

Threshold

Maximum

Actual

Vesting 
(% of max)
100%
100%

Total 
(% of max)

50%

The overall vesting level based on performance against the revised targets was 50% of the original award maximum. The Committee believes 
that this outcome is an appropriate reflection of the performance achieved during the period and so made no further adjustment. 

If no adjustment had been made to the performance conditions, there would not be a payout under the 2018 PSP award.

Dilution limit
Usage of shares under all share plans and executive share plans adheres to the dilution limits set by the Investment Association Principles 
of Remuneration (10% for all share plans and 5% for all executive share plans, in any 10-year period).

Implementation of policy in 2021
For 2021, subject to shareholder approval, we will apply the amended remuneration policy outlined on pages 114 to 116.

Base salary and fees
The Chief Executive Officer’s base salary was reviewed in March 2021. The base salary will be increased by 3.2% to €815,000 effective 
1 May 2021. Although 2021 salary increase levels for employees have not been confirmed at the date of this report, it is anticipated that 
the Chief Executive Officer’s increase will be in line with the increases provided for the wider workforce.

The fee levels for the Chairman and other non-Executive Directors were last reviewed in 2018, as outlined on page 118. Fee levels have 
not been reviewed in 2020.

Management Incentive Plan (MIP)
From 2021, the operation of the MIP will be adjusted. This change is consistent for the wider employee group, including the CEO 
and Operating Committee. The key change will be that the MIP will operate on a multiplicative rather than additive basis – i.e. the outcome will 
be determined by Business Performance multiplied by Individual Performance. The intention behind the change is to place greater weight 
on business performance – i.e. unless the business performance targets are achieved no bonus will be payable, whereas under the previous 
MIP design it would have been possible for a bonus of up to 10% of salary to be paid solely based on the individual performance element.

Business Performance will be measured based on performance against three KPIs: revenue (40% weighting), comparable EBIT (40% weighting) 
and free cash flow (20% weighting). Targets are considered to be commercially sensitive but will be disclosed on a retrospective basis in next 
year’s remuneration report. For target performance against this element the outcome will be 70%, rising to 140% for maximum performance. 
For the CEO, Individual Performance will be assessed based on the achievement of defined strategic objectives. Based on the Remuneration 
Committee’s assessment of performance against these strategic objectives, the outcome for the Individual Performance element may 
be up to 100%.

The maximum opportunity level (which would reflect both a stretch level of business performance and full achievement of the individual 
strategic objectives) for the CEO will therefore be 140% of base salary. This represents a modest increase in maximum opportunity level 
(compared to 130% prior to 2021). The Remuneration Committee has made this change based on a desire to maintain the same level 
of target opportunity as in previous years and ensure that the MIP structure for the CEO is consistent with the arrangements in place for 
employees across the Group.

126

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

127

Performance Share Plan (PSP)
The levels of PSP awards for 2021 are anticipated to be in line with those awarded in 2020 – i.e. 330% of base salary for the Chief Executive 
Officer. It is intended that, as in past years, the three-year performance conditions applicable to the award will be based on ROIC and EPS, 
and that this year these measures will be supplemented by a sustainability metric, which aligns with the Group’s sustainability strategy set 
out on page 50. The sustainability metric will be the reduction of greenhouse gas (GHG) emissions. With our GHG emissions reduction target, 
aligned with science and 1.5 degree Celsius scenarios, and approved by the Science Based Target initiative (SBTi), we will pay our fair share 
in global emissions reduction and we will achieve net zero absolute GHG emissions by 2040. The weightings will be ROIC: 42.5%, EPS: 42.5%, 
reduction of GHG emissions 15%. However, due to uncertainty caused by the impact of the COVID-19 pandemic, the calibration of targets 
has not been finalised as at the date of this report. In line with Investment Association guidance, the Committee intends to make awards 
at the normal time in March 2021 but delay confirmation of the performance conditions for a period of no more than six months. 
When the targets have been confirmed, they will be included in an RNS announcement.

The performance period for 2021 awards will be the three years to the end of December 2023 and vesting will occur in March 2024. 
These vested shares will then be subject to a further two-year holding period, whereby the Chief Executive Officer agrees to a no-sale 
commitment during this time.

SR

CG

FS

SSR

SI

Changes to Chief Executive Officer and employee pay
The table below sets out the percentage change in base salary, taxable benefits and annual bonus for the Chief Executive Officer and the 
average pay for Swiss-based employees. We have chosen to make a comparison with employees in Switzerland as this is the market in which 
our Chief Executive Officer is based. MIP payouts for the Swiss workforce are primarily based on Swiss business unit results.
Benefits
42.3%
-37.2%

Chief Executive Officer % change from 2019 to 2020
Average employee % change for the Swiss workforce from 2019 to 2020

Annual base salary
1.7%
1.0%

Annual bonus
-28.9%
-14.5%

The base salary for the Chief Executive Officer has not been increased between 2019 and 2020. The variance presented above is attributable 
to the calculation method required for the single figure table and the phasing of the last salary increase which was in May 2019. ‘Base salary’ 
includes the monthly instalments linked to the base salary for 2020 and 2019.

CEO pay ratio
Coca-Cola HBC is domiciled in Switzerland. We are therefore not required to report a CEO pay ratio under UK regulations; however, we are 
voluntarily disclosing ratios below. Similar to the section ‘Changes to Chief Executive Officer and employee pay’ above, we have chosen to 
make a comparison with employees in Switzerland as this is the market in which our CEO is based. The international nature of our business 
means that we operate in countries with a significant range in terms of market practice for levels of remuneration and cost of living. 
Switzerland, for example, has a substantially higher cost of living and employment remuneration compared to other countries. For this reason, 
comparisons with our Swiss workforce are likely to be more informative about the pay distribution of our workforce.

The table below compares the 2020 single figure of remuneration for the CEO with that of the employees who are paid at the 25th percentile 
(lower quartile), 50th percentile (median) and 75th percentile (upper quartile) of the Company’s workforce based in Switzerland ranked based 
on total remuneration.

Year 
2020 
2019 

Method 
Option A 
Option A 

25th percentile
pay ratio (P1) 
39:1 
33:1 

Median
pay ratio (P2) 
33:1 
29:1 

75thpercentile
pay ratio (P3) 
26:1
23:1

The methodology used to identify the lower quartile, median and upper quartile employees was by ranking all employees of the Swiss workforce 
on total remuneration (for employees who were in employment for the full calendar year). Two employees around each percentile were 
identified to ensure they accurately represent the relevant percentile ranking. The total remuneration for each of these employees was then 
calculated consistent with the methodology applied for deriving the CEO’s single figure remuneration.

The table below sets out the total pay and benefits for the lower quartile, median and upper quartile:

Annual base salary 
Total remuneration 

25th percentile
in € 
68,533
80,562

Median
in € 
77,979
96,537

75th percentile
in €
99,212
119,794

Directors’ remuneration report continued

Performance Share Plan (PSP) outcomes – 2020

When the impact of the COVID-19 pandemic became evident, the Committee decided to make adjustments to the operation of the PSP 

award made in 2018 so that it continued to align with the original intent to retain key talents and senior managers across our operations.

•  The original 2018 PSP award targets were based on comparable EPS and ROIC performance. The original targets are set out below. 

Prior to the impact of COVID-19, performance had been such that the award was expected to vest at 50% of the maximum.

•  The Committee determined to cap the maximum potential vesting of the 2018 PSP award at 50% of maximum.

•  The performance condition was adjusted to reflect targets which represented an attainable but still significantly stretching performance 

level. In considering these targets, the Committee considered the range of analyst forecasts and calibrated based on outperformance 

of these external expectations.

The Committee considered that such an adjustment was appropriate to reflect performance achieved during the performance period 

and maintain the incentive effect by focusing participants on critical performance measures for the remainder of the vesting period. 

Similar adjustments were made to cash long-term incentives operated below the Operating Committee and General Manager level.

Vesting 

(% of max)

100%

100%

Total 

(% of max)

50%

Threshold

Maximum

Weighting

50%

50%

Target

1.51

13.7%

Vesting 

(% of max)

25%

25%

Three-year target

1.82

16.4%

Original targets 

of 2018 award

Comparable EPS

Measure

ROIC

Measure

ROIC

Revised targets 

of 2018 award

Comparable EPS

Threshold

Maximum

Actual

Weighting

50%

50%

Target

0.86

7.9%

Vesting

25%

25%

Target

1.05

9.8%

Vesting

Achievement

50%

50%

1.185

11.1%

Vesting

50%

50%

The overall vesting level based on performance against the revised targets was 50% of the original award maximum. The Committee believes 

that this outcome is an appropriate reflection of the performance achieved during the period and so made no further adjustment. 

If no adjustment had been made to the performance conditions, there would not be a payout under the 2018 PSP award.

Dilution limit

Usage of shares under all share plans and executive share plans adheres to the dilution limits set by the Investment Association Principles 

of Remuneration (10% for all share plans and 5% for all executive share plans, in any 10-year period).

Implementation of policy in 2021

For 2021, subject to shareholder approval, we will apply the amended remuneration policy outlined on pages 114 to 116.

Base salary and fees

The Chief Executive Officer’s base salary was reviewed in March 2021. The base salary will be increased by 3.2% to €815,000 effective 

1 May 2021. Although 2021 salary increase levels for employees have not been confirmed at the date of this report, it is anticipated that 

the Chief Executive Officer’s increase will be in line with the increases provided for the wider workforce.

The fee levels for the Chairman and other non-Executive Directors were last reviewed in 2018, as outlined on page 118. Fee levels have 

not been reviewed in 2020.

Management Incentive Plan (MIP)

From 2021, the operation of the MIP will be adjusted. This change is consistent for the wider employee group, including the CEO 

and Operating Committee. The key change will be that the MIP will operate on a multiplicative rather than additive basis – i.e. the outcome will 

be determined by Business Performance multiplied by Individual Performance. The intention behind the change is to place greater weight 

on business performance – i.e. unless the business performance targets are achieved no bonus will be payable, whereas under the previous 

MIP design it would have been possible for a bonus of up to 10% of salary to be paid solely based on the individual performance element.

Business Performance will be measured based on performance against three KPIs: revenue (40% weighting), comparable EBIT (40% weighting) 

and free cash flow (20% weighting). Targets are considered to be commercially sensitive but will be disclosed on a retrospective basis in next 

year’s remuneration report. For target performance against this element the outcome will be 70%, rising to 140% for maximum performance. 

For the CEO, Individual Performance will be assessed based on the achievement of defined strategic objectives. Based on the Remuneration 

Committee’s assessment of performance against these strategic objectives, the outcome for the Individual Performance element may 

be up to 100%.

The maximum opportunity level (which would reflect both a stretch level of business performance and full achievement of the individual 

strategic objectives) for the CEO will therefore be 140% of base salary. This represents a modest increase in maximum opportunity level 

(compared to 130% prior to 2021). The Remuneration Committee has made this change based on a desire to maintain the same level 

of target opportunity as in previous years and ensure that the MIP structure for the CEO is consistent with the arrangements in place for 

employees across the Group.

128

COCA-COLA HBC

Directors’ remuneration report continued

Total remuneration of Swiss employees includes base salary, annual bonuses, other cash compensation (e.g. overtime), other cash 
and non-cash benefits (e.g. company car, tax support, relocation etc.), pension employer contributions and employer social security 
contributions during 2020.

We are satisfied that the pay ratios reported this year are consistent with our wider pay, reward and progression policies for employees. 
As described on page 112, we have an overall remuneration philosophy that operates throughout the Group, ensuring that employees are 
fairly rewarded and that their individual contributions are linked to the success of the Company.

Variable pay is an important element of our reward philosophy and a significant proportion of total remuneration for top managers (including 
the CEO) is tied to the achievement of our business objectives. As employees advance through the Company there will be the opportunity 
to receive higher rewards commensurate with increased accountability and market practice. The increase in the CEO pay ratio in 2020 is 
driven by the 2018 PSP award that vested in early 2021. This is the first award vesting for the CEO that was granted to him under his capacity 
as CEO. The 2017 award that vested in early 2020 and was included in the 2019 CEO pay ratio was granted to him under his Region Director 
capacity, and as such had a lower award level. The CEO’s total remuneration has a significantly higher proportion of variable pay in comparison 
with the rest of our employees. The CEO’s remuneration will therefore increase or decrease in line with business performance, aligning it with 
shareholders’ interests.

Chief Executive Officer pay and performance comparison
The graph below shows the Total Shareholder Return (TSR) of the Company compared with the FTSE 100 index over a 10-year period 
to 31 December 2020. The Remuneration Committee believes that the FTSE 100 Index is the most appropriate index to compare historic 
performance due to the size of the Company and our listing location.

Total Shareholder Return versus FTSE 100

350

300

250

200

150

100

50

Dec 10

Dec 11

Dec 12

Dec 13

Dec 14

Dec 15

Dec 16

Dec 17

Dec 18

Dec 19

Dec 20

FTSE 100

Coca-Cola HBC

2011

Doros 
Constantinou

Dimitris 
Lois

2012

Dimitris 
Lois

2013

Dimitris 
Lois

2014

Dimitris 
Lois

2015

Dimitris 
Lois

2016

Dimitris 
Lois

2017

2018

2019

2020

Dimitris 
Lois

Zoran 
Bogdanovic

Zoran 
Bogdanovic

Zoran 
Bogdanovic

Zoran 
Bogdanovic

Total remuneration 
– single figure 
(€ 000s)
MIP 
(% of maximum)
PSP 
(% of maximum)

4,708

711

1,524

1,928

1,918

3,012

2,923

15,378

410

3,710

2,499

3,156

9%

24%

68%

49%

45%

75%

55%

53%

5%

48%

56%

–

–

–

–

–

–

–

90%

–

100%

75%

40%

50%

On 4 July 2011, Doros Constantinou retired from service, and Dimitris Lois succeeded him. The amounts for 2011 include the remuneration 
of Doros Constantinou up to the retirement date and the remuneration of Dimitris Lois for the remainder of the year. For 2011, the 
remuneration of Doros Constantinou includes termination benefits due to retirement.

Dimitris Lois sadly passed away on 2 October 2017. The 2017 total remuneration values above reflect the period 1 January 2017 to 2 October 
2017. The total remuneration value for Zoran Bogdanovic reflects the period from his appointment as Chief Executive Officer to the end 
of the financial year, 7 December 2017 to 31 December 2017.

As the Company listed on the London Stock Exchange in April 2013, the amounts included in respect of the period before that date relate 
to the remuneration the previous Chief Executive Officers received in their capacity as Chief Executive Officer of Coca-Cola Hellenic 
Bottling Company S.A.

SR

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128

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

129

Directors’ remuneration report continued

Total remuneration of Swiss employees includes base salary, annual bonuses, other cash compensation (e.g. overtime), other cash 

and non-cash benefits (e.g. company car, tax support, relocation etc.), pension employer contributions and employer social security 

contributions during 2020.

We are satisfied that the pay ratios reported this year are consistent with our wider pay, reward and progression policies for employees. 

As described on page 112, we have an overall remuneration philosophy that operates throughout the Group, ensuring that employees are 

fairly rewarded and that their individual contributions are linked to the success of the Company.

Variable pay is an important element of our reward philosophy and a significant proportion of total remuneration for top managers (including 

the CEO) is tied to the achievement of our business objectives. As employees advance through the Company there will be the opportunity 

to receive higher rewards commensurate with increased accountability and market practice. The increase in the CEO pay ratio in 2020 is 

driven by the 2018 PSP award that vested in early 2021. This is the first award vesting for the CEO that was granted to him under his capacity 

as CEO. The 2017 award that vested in early 2020 and was included in the 2019 CEO pay ratio was granted to him under his Region Director 

capacity, and as such had a lower award level. The CEO’s total remuneration has a significantly higher proportion of variable pay in comparison 

with the rest of our employees. The CEO’s remuneration will therefore increase or decrease in line with business performance, aligning it with 

shareholders’ interests.

Chief Executive Officer pay and performance comparison

The graph below shows the Total Shareholder Return (TSR) of the Company compared with the FTSE 100 index over a 10-year period 

to 31 December 2020. The Remuneration Committee believes that the FTSE 100 Index is the most appropriate index to compare historic 

performance due to the size of the Company and our listing location.

Total Shareholder Return versus FTSE 100

350

300

250

200

150

100

FTSE 100

Coca-Cola HBC

Total remuneration 

– single figure 

(€ 000s)

MIP 

PSP 

Relative importance of spend on pay (€m)
The graphic below presents the year-on-year change in total expenditure for all employees across the Group and distributions made 
to shareholders in the form of dividends, share buy-backs and/or capital returns.

2020

2019

1,037.3

955.8

227.9

941.9

Total staff costs

Distribution to shareholders (total shares)

Compared with the prior year, the total staff costs have decreased by 8%, while dividends distributed to shareholders have decreased 
by 76% mainly driven by the extraordinary dividend of €2.00 per share in 2019.

Shareholder voting outcomes
The table below sets out the result of the vote on the remuneration-related resolutions at the Annual General Meeting held in June 2020.

Resolution
Advisory vote on the UK Remuneration Report

Advisory vote on the Swiss Remuneration Report

Advisory vote on the remuneration policy

Approval of the maximum aggregate amount 
of remuneration for the Board until the next 
Annual General Meeting
Approval of the maximum aggregate amount 
of remuneration for the Operating Committee 
for the next financial year

Votes for
261,130,154
97.32%
261,453,104
99.44%
251,002,866
93.54%
267,895,965

Votes against
5,744,287
2.14%
6,799,039
2.53%
17,250,378
6.43%
347,298

Abstentions
1,455,672
0.54%
77,970
0.03%
76,869
0.03%
86,850

Total votes cast
268,330,113

Voting rights 
represented
73.70%

268,330,113

73.70%

268,330,113

73.70%

268,243,263

73.68%

99.87%
265,205,431

0.13%
1,660,130

n.a
1,464,552

266,865,561

73.30%

98.98%

0.62%

n.a.

The Remuneration Committee was pleased that shareholders supported our remuneration-related resolutions so strongly. We value our 
ongoing dialogue with shareholders and welcome any views on this report.

Payments to past Directors and payments for loss of office
There were no payments made to past Directors of the Group or loss of office payments made during the year.

50

Dec 10

Dec 11

Dec 12

Dec 13

Dec 14

Dec 15

Dec 16

Dec 17

Dec 18

Dec 19

Dec 20

2011

2012

2013

2014

2015

2016

2017

Doros 

Dimitris 

Dimitris 

Dimitris 

Dimitris 

Dimitris 

Dimitris 

Dimitris 

Zoran 

2018

Zoran 

2019

Zoran 

2020

Zoran 

Constantinou

Lois

Lois

Lois

Lois

Lois

Lois

Lois

Bogdanovic

Bogdanovic

Bogdanovic

Bogdanovic

Payments to appointed Directors
There were no payments made to appointed Directors during the year.

Outside appointments for the Chief Executive Officer
Zoran Bogdanovic does not hold any appointments outside the Company.

4,708

711

1,524

1,928

1,918

3,012

2,923

15,378

410

3,710

2,499

3,156

Total Directors’ and Operating Committee members’ remuneration
The table below outlines the aggregated total remuneration figures for Directors and Operating Committee members in the year.

(% of maximum)

9%

24%

68%

49%

45%

75%

55%

53%

5%

48%

56%

(% of maximum)

–

–

–

–

–

–

–

90%

–

100%

75%

On 4 July 2011, Doros Constantinou retired from service, and Dimitris Lois succeeded him. The amounts for 2011 include the remuneration 

of Doros Constantinou up to the retirement date and the remuneration of Dimitris Lois for the remainder of the year. For 2011, the 

remuneration of Doros Constantinou includes termination benefits due to retirement.

Dimitris Lois sadly passed away on 2 October 2017. The 2017 total remuneration values above reflect the period 1 January 2017 to 2 October 

2017. The total remuneration value for Zoran Bogdanovic reflects the period from his appointment as Chief Executive Officer to the end 

of the financial year, 7 December 2017 to 31 December 2017.

As the Company listed on the London Stock Exchange in April 2013, the amounts included in respect of the period before that date relate 

to the remuneration the previous Chief Executive Officers received in their capacity as Chief Executive Officer of Coca-Cola Hellenic 

Bottling Company S.A.

40%

50%

Total remuneration paid to or accrued for Directors, the Operating Committee and the 
Chief Executive Officer
Salaries and other short-term benefits
Amount accrued for performance share awards
Pension and post-employment benefits for Directors, the Operating Committee and the 
Chief Executive Officer

2020 
€ million

2019 
€ million

21.6
15.9
4.9

0.8

21.3
14.9
5.5

0.9

Credits and loans granted to governing bodies
In 2020, no credits or loans were granted to active or former members of the Company’s Board, members of the Operating Committee 
or any related persons.

 
 
 
130

COCA-COLA HBC

Directors’ remuneration report continued

Share ownership
The table below summarises the total shareholding as at 31 December 2020, including any outstanding shares awarded through our 
incentive plans, for the Chief Executive Officer and other Directors. There have been no changes in the interests of any Directors in shares 
in the period to 16 March 2021.

With performance measures

Without performance measures

PSP

ESOP

Name
Zoran Bogdanovic2
Anastassis G. David3
Ahmet C. Bozer
Anna Diamantopoulou
Charlotte J. Boyle
Olusola (Sola) David-Borha
William W. (Bill) Douglas III
Reto Francioni
Anastasios I. Leventis4
Christo Leventis5
Alexandra Papalexopoulou
José Octavio Reyes
Alfredo Rivera
Ryan Rudolph
John P. Sechi

Share 
interests
Yes

Yes

Yes
Yes

Performance 
shares 
granted in 
2020
147,015
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Unvested and 
subject to 
performance 
conditions
Vested
324,932 21,376
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Number 
of stock 
Fully 
options 
outstanding
vested
206,015 206,015
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–
–

Vesting 
at the 
end of 
2020
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

ESPP

Number of 
outstanding 
shares held 
as at 31 
December 
2020
40,912
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Current 
shareholding 
as % of base
salary1
478%
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Beneficially 
owned
144,113
–
–
–
1,017
–
10,000
7,000
–
–
–
–
–
–
–

Shareholding 
guideline 
met1
Yes
–
–
–
–
–
–
–
–
–
–
–
–
–
–

1.  The shareholding requirement was introduced from the date of the 2015 PSP award, 10 December 2015 and has been updated to 300% in 2020.
2.  Zoran Bogdanovic holds 19,113 stock options with an exercise price of £15.50 dating from the Stock Option 2010 Grant. This grant was originally due to expire on 9 December 2020. 
However, due to a restriction on trading in company shares, these options were not able to be exercised. The Remuneration Committee therefore agreed a temporary extension 
in the expiration date of these options of 30 days after the end of the restricted period, in line with the provisions of the relevant plan rules.

3.  Anastassis G. David is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 
is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.;
(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Sari Management
(PTC) Ltd. is the Trustee, whereby he has an indirect interest with respect to 823,008 shares held by Ari Holdings Limited, and;
(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Ramana Company Ltd. 
is the Trustee, whereby he has an indirect interest with respect to 27,780 shares held by Tanaca Holdings Limited.

4.  Anastasios I. Leventis is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 
is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.;
(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Selene Treuhand AG
is the Trustee, whereby he has an indirect interest with respect to 286,880 shares held by Selene Treuhand AG;
(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Rimec (PTC) Ltd. 
is the Trustee, whereby he has an indirect interest with respect to 24,028 shares held by Distian Investments Limited, and;
(d) a further private discretionary trust for the primary benefit of present and future members of the family of the late Christodoulos Papaneokleus Leventis, of which Mervail 
Company (PTC) Limited is the Trustee, whereby he has an indirect interest with respect to 757,307 shares held by Carlcan Holding Limited.

5.  Christo Leventis is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 
is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.
(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Selene Treuhand AG 
is the Trustee, whereby he has an indirect interest with respect to 482,228 shares held by Selene Treuhand AG.
(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Christodoulos Papaneokleus Leventis, of which Mervail 
Company (PTC) Limited is the Trustee, whereby he has an indirect interest with respect to 623,664 shares held by Carlcan Holding Limited.

Approval of the Directors’ Remuneration Report
The Directors’ Remuneration Report set out on pages 110 to 130 was approved by the Board of Directors on 16 March 2021 and signed 
on its behalf by Charlotte J. Boyle, Chair of the Remuneration Committee.

Charlotte J. Boyle
Chair of the Remuneration Committee
16 March 2021

130

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

131

Statement of Directors’ Responsibilities
The Directors are responsible for preparing the Annual Report, 
including the consolidated Financial Statements, and the Corporate 
Governance Report including the Remuneration Report and the 
Strategic Report, in accordance with applicable law and regulations.

The Directors, whose names and functions are set out on pages 
80-82, confirm to the best of their knowledge that:

(a) The Annual Report, taken as a whole, is fair, balanced and 
understandable, and provides the information necessary for 
shareholders to assess the Group’s position and performance, 
business model and strategy.

(b) The consolidated Financial Statements, which have been 
prepared in accordance with International Financial Reporting 
Standards, as issued by the IASB, give a true and fair view of the 
assets, liabilities, financial position and profit or loss of the Company 
and the undertakings included in the consolidation of the Group 
taken as a whole.

(c) The Annual Report includes a fair review of the development and 
performance of the business and the position of the Company and 
the undertakings included in the consolidated Coca-Cola HBC 
Group taken as a whole, together with a description of the principal 
risks and uncertainties that they face.

The activities of the Group, together with the factors likely to affect 
its future development, performance, financial position, cash flows, 
liquidity position and borrowing facilities are described in the 
Strategic Report (pages 10 to 72). In addition, Notes 24 ‘Financial 
risk management and financial instruments’, 25 ‘Net debt’, and 26 
‘Equity’ include: the Company’s objectives, policies and processes 
for managing its capital; its financial risk management objectives; 
details of its financial instruments and hedging activities; and its 
exposures to credit risk and liquidity risk. The Group has considerable 
financial resources, together with long-term contracts with a 
number of customers and suppliers across different countries. 
The Directors have also assessed the principal risks and the other 
matters discussed in connection with the Viability Statement on 
page 57. The Directors considered it appropriate to adopt the going 
concern basis of accounting in preparing the annual Financial 
Statements and have not identified any material uncertainties 
to the Group’s ability to continue to do so over a period of at least 
12 months from the date of approval of these financial statements.

By order of the Board

Anastassis G. David
Chairman of the Board
March 2021

SR

CG

FS

SSR

SI

Information to be included
Interest capitalised by the Group and an indication of the amount and treatment of any associated tax relief
Details of any unaudited financial information required by LR 9.2.18
Details of any long-term incentive scheme described in LR 9.4.3
Details of any arrangement under which a Director has waived any emoluments
Details of any arrangement under which a Director has agreed to waive future emoluments
Details of any allotments of shares by the Company for cash not previously authorised by shareholders
Details of any allotments of shares for cash by a major subsidiary of the Company
Details of the participation by the Company in any placing made by its parent company

Disclosure of information required under Listing Rule 9.8.4R
For the purposes of Listing Rule 9.8.4CR, the information required to be disclosed by premium listed companies in the United Kingdom 
is as follows:
Listing Rule
9.8.4(1)
9.8.4(2)
9.8.4(4)
9.8.4(5)
9.8.4(6)
9.8.4(7)
9.8.4(8)
9.8.4(9)
9.8.4(10) Details of any contracts of significance involving a Director
9.8.4(11) Details of any contract for the provision of services to the Company by a controlling shareholder
9.8.4(12) Details of any arrangement under which a shareholder has waived or agreed to waive any dividends
9.8.4(13) Details of any arrangement under which a shareholder has agreed to waive future dividends
9.8.4(14)

Reference in report
Not applicable
Not applicable
Not applicable
Not applicable
Not applicable
Not applicable
Not applicable
Not applicable
Not applicable
Not applicable
Not applicable
Not applicable
Not applicable

Agreements with a controlling shareholder

Directors’ remuneration report continued

Share ownership

in the period to 16 March 2021.

The table below summarises the total shareholding as at 31 December 2020, including any outstanding shares awarded through our 

incentive plans, for the Chief Executive Officer and other Directors. There have been no changes in the interests of any Directors in shares 

With performance measures

Without performance measures

PSP

ESOP

ESPP

Number of 

outstanding 

shares held 

as at 31 

Performance 

Unvested and 

shares 

subject to 

granted in 

performance 

Share 

interests

Number 

of stock 

options 

Vesting 

at the 

end of 

2020

Fully 

vested

2020

conditions

Vested

outstanding

Yes

147,015

324,932 21,376

206,015 206,015

Current 

shareholding 

Shareholding 

December 

Beneficially 

as % of base

guideline 

2020

owned

40,912

144,113

salary1

478%

met1

Yes

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,017

10,000

7,000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Name

Zoran Bogdanovic2

Anastassis G. David3

Ahmet C. Bozer

Anna Diamantopoulou

Charlotte J. Boyle

Olusola (Sola) David-Borha

William W. (Bill) Douglas III

Reto Francioni

Anastasios I. Leventis4

Christo Leventis5

Alexandra Papalexopoulou

José Octavio Reyes

Alfredo Rivera

Ryan Rudolph

John P. Sechi

Yes

Yes

Yes

1.  The shareholding requirement was introduced from the date of the 2015 PSP award, 10 December 2015 and has been updated to 300% in 2020.

2.  Zoran Bogdanovic holds 19,113 stock options with an exercise price of £15.50 dating from the Stock Option 2010 Grant. This grant was originally due to expire on 9 December 2020. 

However, due to a restriction on trading in company shares, these options were not able to be exercised. The Remuneration Committee therefore agreed a temporary extension 

in the expiration date of these options of 30 days after the end of the restricted period, in line with the provisions of the relevant plan rules.

3.  Anastassis G. David is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 

is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.;

(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Sari Management

(PTC) Ltd. is the Trustee, whereby he has an indirect interest with respect to 823,008 shares held by Ari Holdings Limited, and;

(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Ramana Company Ltd. 

is the Trustee, whereby he has an indirect interest with respect to 27,780 shares held by Tanaca Holdings Limited.

4.  Anastasios I. Leventis is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 

is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.;

(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Selene Treuhand AG

is the Trustee, whereby he has an indirect interest with respect to 286,880 shares held by Selene Treuhand AG;

(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Rimec (PTC) Ltd. 

is the Trustee, whereby he has an indirect interest with respect to 24,028 shares held by Distian Investments Limited, and;

(d) a further private discretionary trust for the primary benefit of present and future members of the family of the late Christodoulos Papaneokleus Leventis, of which Mervail 

Company (PTC) Limited is the Trustee, whereby he has an indirect interest with respect to 757,307 shares held by Carlcan Holding Limited.

5.  Christo Leventis is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 

is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.

(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Selene Treuhand AG 

is the Trustee, whereby he has an indirect interest with respect to 482,228 shares held by Selene Treuhand AG.

(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Christodoulos Papaneokleus Leventis, of which Mervail 

Company (PTC) Limited is the Trustee, whereby he has an indirect interest with respect to 623,664 shares held by Carlcan Holding Limited.

Approval of the Directors’ Remuneration Report

The Directors’ Remuneration Report set out on pages 110 to 130 was approved by the Board of Directors on 16 March 2021 and signed 

on its behalf by Charlotte J. Boyle, Chair of the Remuneration Committee.

Charlotte J. Boyle

Chair of the Remuneration Committee

16 March 2021

132

COCA-COLA HBC

2020 SASB Index

2020 SASB 
Index

Our 2020 Integrated Annual Report (IAR) is the first 
time that Coca-Cola HBC AG has reported to the 
Sustainability Accounting Standards Board (SASB) 
framework. The majority of the information is included 
in the 2020 IAR and 2020 GRI Content Index. 
Part of the information refers to our public website 
https://www.coca-colahellenic.com/

Table 1. Sustainability disclosure topics & accounting metrics

Topic

Accounting metric

Category Unit of measure Code

Response

Fleet fuel 
management

Fleet fuel consumed

Percentage renewable 

Quantitative

Operational energy consumed 

Gigajoules (GJ)

Percentage (%)

Gigajoules (GJ)

FB-NB-110a.1

1,060,629

0%

6,495,806

Percentage grid electricity

Quantitative

Percentage (%)

FB-NB-130a.1

40%

Percentage (%)

Thousand cubic 
metres (m³)

Thousand cubic 
metres (m³)

Percentage (%)

14%

23,069

13,939

34%

FB-NB-140a.1

Energy 
management

Water 
management

Health & 
nutrition

Percentage renewable

Total water withdrawn

Total water consumed

and percentage of each in 
regions with High or Extremely 
High Baseline Water Stress

Description of water 
management risks and 
discussion of strategies 
and practices to mitigate 
those risks

Quantitative

Discussion 
and analysis

Quantitative

Revenue from: zero- 
and low-calorie

no added sugar beverages

artificially sweetened 
beverages

Percentage of advertising 
impressions (1) made on 
children and (2) made on 
children promoting products 
that meet dietary guidelines

n/a

EUR

EUR

EUR

Percentage (%)

2020 IAR, Securing water availability, 
and Risk sections pages 47; 54-59

FB-NB-140a.2

2020 GRI Content Index 
(Water and Effluents standard).

CCHBC website_Sustainability section_
Water stewardship

€890.3 million (14.5% of total)

Only from sparkling soft drinks portfolio

FB-NB-260a.1

Not reported.

CCHBC website_Sustainability section_
Nutrition

Not reported.

Not reported. As a member of both the 
Coca-Cola System and UNESDA, we abide 
by the respective responsible marketing 
guidelines. In addition, our approach 
towards marketing to children is covered by 
our health and wellness policy.

CCHBC website_Sustainability section_
Responsible marketing tab

UNESDA_Marketing to children statement

(1) None – we don’t produce/sell 
GMO products.

Quantitative

FB-NB-270a.1

Reporting currency

Product 
labelling & 
marketing

Revenue from products 
labelled as (1) containing 
genetically modified 
organisms (GMOs) and (2) 
non-GMO

Number of incidents of 
non-compliance with industry 
or regulatory labelling and/or 
marketing codes

Total amount of monetary 
losses as a result of legal 
proceedings associated with 
marketing and/or labelling 
practices

Quantitative

Quantitative

Quantitative

FB-NB-270a.2

(2) non-GMO: €6,131.8 million 
(100% of the portfolio).

CCHBC website_GMO Policy

Number

Zero incidents of non-compliance in 2020.

FB-NB-270a.3

Refer to the 2020 GRI Content Index 
(417-2 and 417-3).

Reporting currency

Zero incidents of non-compliance in 2020.

FB-NB-270a.4

Refer to the 2020 GRI Content Index 
(417-2 and 417-3).

Our 2020 Integrated Annual Report (IAR) is the first 

time that Coca-Cola HBC AG has reported to the 

Sustainability Accounting Standards Board (SASB) 

framework. The majority of the information is included 

in the 2020 IAR and 2020 GRI Content Index. 

Part of the information refers to our public website 

https://www.coca-colahellenic.com/

Coca-Cola HBC AG 2020 IAR has been prepared in accordance with 
the Global Reporting Initiative (GRI) Standards, Core level. It has been 
independently assured by denkstatt. Independent assurance 
statement is on pages 234-236 of the 2020 IAR.

Currently, we do not track all metrics included in the Non-Alcoholic 
Beverages Standards and will work towards including more data 
in the future. 

INTEGRATED ANNUAL REPORT 2020

133

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Table 1. Sustainability disclosure topics & accounting metrics

Table 1. Sustainability disclosure topics & accounting metrics (continued)

Topic

Accounting metric

Category Unit of measure Code

Response

Topic

Accounting metric

Category Unit of measure Code

Response

Fleet fuel 

management

Fleet fuel consumed

Percentage renewable 

Operational energy consumed 

Energy 

management

Quantitative

FB-NB-110a.1

Percentage grid electricity

Quantitative

Percentage (%)

FB-NB-130a.1

40%

Total weight of packaging

(2) percentage made from 
recycled 
and/or renewable materials

Packaging 
lifecycle 
management

(3) percentage that is 
recyclable, reusable, 
and/or compostable

Metric tonnes (t)

Percentage (%)

Quantitative

704,445

8.2% recycled PET; 34.5% glass; 
50.6% aluminium 

Percentage (%)

FB-NB-410a.1

99.9%

Quantitative

metres (m³)

FB-NB-140a.1

Water 

management

Discussion 

and analysis

FB-NB-140a.2

2020 GRI Content Index 

(Water and Effluents standard).

Health & 

nutrition

Quantitative

FB-NB-260a.1

Not reported.

Environmental 
& social 
impacts 
of ingredient 
supply chain

Ingredient 
sourcing

FB-NB-410a.2

CCHBC website_Sustainability section_
World without waste

Discussion of strategies to 
reduce the environmental 
impact of packaging 
throughout its lifecycle

Suppliers’ social and 
environmental responsibility 
audit: non-conformance rate

Discussion 
and analysis

n/a

Rate

and associated corrective 
action rate for (a) major and (b) 
minor non-conformances

Percentage of beverage 
ingredients sourced from 
regions with High or Extremely 
High Baseline Water Stress

List of priority beverage 
ingredients and description 
of sourcing risks due to 
environmental and social 
considerations

Quantitative

FB-NB-430a.1

Percentage (%) by cost

Quantitative

FB-NB-440a.1

2020 GRI Content Index (205-2, 308-1, 
407-1, 408-1, 409-1, 414-1)

CCHBC website_Sustainable sourcing 
and Our suppliers sections

CCHBC website_Sustainability section_
Sourcing

CCHBC website_Supplier Guiding 
Principles

3.9% of suppliers locations are in high 
water-risk as per our assessment by using 
WWF Water Risk Filter.

n/a

CCHBC website_Sustainability section_
Sourcing

Discussion 
and analysis

FB-NB-440a.2

2020 GRI Content Index (205-2, 308-1, 
407-1, 408-1, 409-1, 414-1)

CCHBC website_Sustainable sourcing 
and Our suppliers sections

Quantitative

FB-NB-270a.1

Product 

labelling & 

marketing

Revenue from products 

labelled as (1) containing 

genetically modified 

organisms (GMOs) and (2) 

non-GMO

Quantitative

Reporting currency

FB-NB-270a.2

(2) non-GMO: €6,131.8 million 

(100% of the portfolio).

CCHBC website_GMO Policy

Number

Zero incidents of non-compliance in 2020.

Quantitative

FB-NB-270a.3

Refer to the 2020 GRI Content Index 

proceedings associated with 

Quantitative

FB-NB-270a.4

(417-2 and 417-3).

Refer to the 2020 GRI Content Index 

Reporting currency

Zero incidents of non-compliance in 2020.

Table 2. Activity metrics

Activity metric

Category

Unit of measure

Code

Response

Volume of products sold

Quantitative

Number of production facilities

Quantitative

Number

FB-NB-000.A

(total CCHBC, excluding N.Macedonia 
and Multon from May 2020 onwards).

FB-NB-000.B

56 manufacturing sites, 54 of them 
producing beverages.

Millions of hectolitres (Mhl)

126.38

(417-2 and 417-3).

Total fleet road miles travelled

Quantitative

Kilometres

FB-NB-000.C 331,157,846

132

COCA-COLA HBC

2020 SASB Index

2020 SASB 

Index

Percentage renewable

Total water withdrawn

Total water consumed

and percentage of each in 

regions with High or Extremely 

High Baseline Water Stress

Description of water 

management risks and 

discussion of strategies 

and practices to mitigate 

those risks

Revenue from: zero- 

and low-calorie

no added sugar beverages

artificially sweetened 

beverages

Percentage of advertising 

impressions (1) made on 

children and (2) made on 

children promoting products 

that meet dietary guidelines

Number of incidents of 

non-compliance with industry 

or regulatory labelling and/or 

marketing codes

Total amount of monetary 

losses as a result of legal 

marketing and/or labelling 

practices

Gigajoules (GJ)

Percentage (%)

Gigajoules (GJ)

Percentage (%)

Thousand cubic 

metres (m³)

Thousand cubic 

Percentage (%)

n/a

EUR

EUR

EUR

Percentage (%)

1,060,629

0%

6,495,806

14%

23,069

13,939

34%

2020 IAR, Securing water availability, 

and Risk sections pages 47; 54-59

CCHBC website_Sustainability section_

Water stewardship

€890.3 million (14.5% of total)

Only from sparkling soft drinks portfolio

CCHBC website_Sustainability section_

Nutrition

Not reported.

Not reported. As a member of both the 

Coca-Cola System and UNESDA, we abide 

by the respective responsible marketing 

guidelines. In addition, our approach 

towards marketing to children is covered by 

our health and wellness policy.

CCHBC website_Sustainability section_

Responsible marketing tab

UNESDA_Marketing to children statement

(1) None – we don’t produce/sell 

GMO products.

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INTEGRATED ANNUAL REPORT 2020

135

Financial 
statements

Contents

136

Independent auditor’s report

Consolidated financial statements

144 Consolidated income statement
145 Consolidated statement of comprehensive income
146 Consolidated balance sheet
147 Consolidated statement of changes in equity
149 Consolidated cash flow statement
Notes to the consolidated financial statements 
Basis of reporting

150
150
151
152
152

1. Description of business
2. Basis of preparation and consolidation
3. Foreign currency and translation
4. Accounting pronouncements
5. Critical accounting estimates and judgements

Results for the year

153
155
156
157
157
160
160

6. Segmental analysis
7. Net sales revenue
8. Operating expenses
9. Finance costs, net
10. Taxation
11. Earnings per share
12. Components of other comprehensive income

Operating assets and liabilities

160
163
165
169
171
171
173
173
174
178
180

13. Intangible assets
14. Property, plant and equipment
15. Interests in other entities
16. Leases
17. Inventories
18. Trade, other receivables and assets
19. Assets classified as held for sale
20. Trade and other payables
21. Provisions and employee benefits
22. Offsetting financial assets and liabilities
23. Business combinations and acquisition 
of non-controlling interest

Risk management and capital structure

181

192
196

24. Financial risk management 
and financial instruments
25. Net debt
26. Equity

Other financial information

197
199
201
201
201

27. Related party transactions
28. Share-based payments
29. Contingencies
30. Commitments
31. Post balance sheet events

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COCA-COLA HBC

Independent auditor’s report

Report on the audit of the consolidated financial statements

Opinion
In our opinion:

•  Coca-Cola HBC AG’s (‘Coca-Cola HBC’ or the ‘Group’) consolidated financial statements (the ‘financial statements’) give a true and fair 

view of the state of the Group’s affairs as at 31 December 2020 and of its profit and cash flows for the year then ended; and

•  the financial statements have been properly prepared in accordance with International Financial Reporting Standards (‘IFRSs’) as issued 

by the International Accounting Standards Board (‘IASB’).

We have audited the financial statements, included within the 2020 Integrated Annual Report (the ‘Annual Report’), which comprise: 
the consolidated income statement and the consolidated statement of comprehensive income for the year ended 31 December 2020, 
the consolidated balance sheet as at 31 December 2020, the consolidated statement of changes in equity and the consolidated cash flow 
statement for the year ended 31 December 2020, and the notes to the financial statements, which include a description of the significant 
accounting policies.

Our opinion is consistent with our reporting to the Audit & Risk Committee.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (‘ISAs’). Our responsibilities under ISAs are further described 
in the Auditor’s responsibilities for the audit of the financial statements section of our report. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements, 
which include the International Ethics Standards Board for Accountants’ Code of Ethics for Professional Accountants (‘IESBA Code’). 
We have fulfilled our other ethical responsibilities in accordance with the IESBA Code and other applicable laws and regulations.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the IESBA Code and other applicable laws 
and regulations were not provided to the Group.

Other than those disclosed in Note 8 of the financial statements, we have provided no non-audit services to the Group in the period from 
1 January 2020 to 31 December 2020.

Our audit approach

Overview
Audit scope

•  We have performed full scope audit procedures on the financial information of 18 subsidiary undertakings 

and one joint venture in 13 countries spread across all of the Group’s reportable segments.

•  We also conducted procedures around specific account balances and transactions and analytical review 

procedures for other subsidiary undertakings and Group functions.

•  Taken together, the undertakings which were in scope for the purpose of our audit accounted for 83% 
of consolidated net sales revenue, 90% of consolidated profit before tax and 88% of consolidated total 
assets of the Group.

•  Due to the current restrictions on travel and social distancing measures put in place in response to 

the COVID-19 global pandemic, the group engagement team held frequent virtual meetings to oversee 
the work performed by the component audit teams and had remote discussions with the management 
of 9 subsidiary undertakings, one joint venture and the shared service centre in Bulgaria.

Key audit matters

Materiality

•  Goodwill and indefinite-lived intangible assets impairment assessment.
•  Uncertain tax positions.
• 
•  Overall materiality: €29.6 million (2019: €33 million) based on 5% of profit before tax.
•  Performance materiality: €22.2 million (2019: €24.8 million)

Impact of the COVID-19 global pandemic.

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COCA-COLA HBC

Independent auditor’s report

Report on the audit of the consolidated financial statements

Opinion

In our opinion:

accounting policies.

Basis for opinion

Independence

•  Coca-Cola HBC AG’s (‘Coca-Cola HBC’ or the ‘Group’) consolidated financial statements (the ‘financial statements’) give a true and fair 

view of the state of the Group’s affairs as at 31 December 2020 and of its profit and cash flows for the year then ended; and

•  the financial statements have been properly prepared in accordance with International Financial Reporting Standards (‘IFRSs’) as issued 

by the International Accounting Standards Board (‘IASB’).

We have audited the financial statements, included within the 2020 Integrated Annual Report (the ‘Annual Report’), which comprise: 

the consolidated income statement and the consolidated statement of comprehensive income for the year ended 31 December 2020, 

the consolidated balance sheet as at 31 December 2020, the consolidated statement of changes in equity and the consolidated cash flow 

statement for the year ended 31 December 2020, and the notes to the financial statements, which include a description of the significant 

Our opinion is consistent with our reporting to the Audit & Risk Committee.

We conducted our audit in accordance with International Standards on Auditing (‘ISAs’). Our responsibilities under ISAs are further described 

in the Auditor’s responsibilities for the audit of the financial statements section of our report. We believe that the audit evidence we have 

obtained is sufficient and appropriate to provide a basis for our opinion.

We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements, 

which include the International Ethics Standards Board for Accountants’ Code of Ethics for Professional Accountants (‘IESBA Code’). 

We have fulfilled our other ethical responsibilities in accordance with the IESBA Code and other applicable laws and regulations.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the IESBA Code and other applicable laws 

and regulations were not provided to the Group.

Other than those disclosed in Note 8 of the financial statements, we have provided no non-audit services to the Group in the period from 

1 January 2020 to 31 December 2020.

Our audit approach

Overview

Audit scope

•  We have performed full scope audit procedures on the financial information of 18 subsidiary undertakings 

and one joint venture in 13 countries spread across all of the Group’s reportable segments.

•  We also conducted procedures around specific account balances and transactions and analytical review 

procedures for other subsidiary undertakings and Group functions.

•  Taken together, the undertakings which were in scope for the purpose of our audit accounted for 83% 

of consolidated net sales revenue, 90% of consolidated profit before tax and 88% of consolidated total 

assets of the Group.

•  Due to the current restrictions on travel and social distancing measures put in place in response to 

the COVID-19 global pandemic, the group engagement team held frequent virtual meetings to oversee 

the work performed by the component audit teams and had remote discussions with the management 

of 9 subsidiary undertakings, one joint venture and the shared service centre in Bulgaria.

Key audit matters

•  Goodwill and indefinite-lived intangible assets impairment assessment.

•  Uncertain tax positions.

• 

Impact of the COVID-19 global pandemic.

Materiality

•  Overall materiality: €29.6 million (2019: €33 million) based on 5% of profit before tax.

•  Performance materiality: €22.2 million (2019: €24.8 million)

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INTEGRATED ANNUAL REPORT 2020

137

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 

Capability of the audit in detecting irregularities, including fraud
Based on our understanding of the Group and the industry in which it operates, we considered the extent to which non-compliance with 
applicable laws and regulations might have a material effect on the financial statements, including, but not limited to, the Listing Rules of 
the Financial Conduct Authority (‘FCA’), tax laws and regulations applicable to Coca-Cola HBC and its subsidiaries and regulations relating 
to unethical and prohibited business practices. We evaluated management’s incentives and opportunities for fraudulent manipulation of the 
financial statements (including the risk of override of controls), and where management made subjective judgements in respect of significant 
accounting estimates that involved making assumptions and considering future events that are inherently uncertain. The group engagement 
team shared this risk assessment with the component auditors so that they could include appropriate audit procedures in response to such 
risks in their work. Audit procedures performed by the group engagement team and/or component auditors included:

•  Discussions with management, internal audit, internal legal counsel and external legal advisors, where relevant, including consideration 

of known or suspected instances of non-compliance with laws and regulation and fraud;

•  Evaluation and testing of the operating effectiveness of management’s controls designed to prevent and detect irregularities;
•  Assessment of matters reported on the Group’s whistleblowing helpline and the results of management’s investigation of such matters;
•  Challenging assumptions and judgements made by management in their significant accounting estimates, in particular in relation 
to impairment of goodwill and indefinite-lived intangible assets and uncertain tax positions (see related key audit matters below);
Identifying and testing journal entries, in particular any entries posted with unusual account combinations, journal entries posted by senior 
management and consolidation entries.

• 

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance 
with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not 
detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate 
concealment by, for example, forgery or intentional misrepresentations, or through collusion. 

Key audit matters
Key audit matters are those matters that, in the auditor’s professional judgement, were of most significance in the audit of the financial 
statements of the current year and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; 
and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, 
were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters. This is not a complete list of all risks identified by our audit.

138

COCA-COLA HBC

Independent auditor’s report continued

Key audit matter
Goodwill and indefinite‑lived intangible assets 
impairment assessment
Refer to Note 13 Intangible assets.

Goodwill and indefinite-lived intangible assets as at 31 December 
2020 amount to €1,704.2 million and €269.6 million, respectively.

The above amounts have been allocated to individual cash-generating 
units (‘CGUs’), which require the performance of an impairment 
assessment at least annually or whenever there is an indication of 
impairment. The impairment assessment involves the determination 
of the recoverable amount of the CGU, being the higher of the 
value-in-use and the fair value less costs to dispose of.

This area was a key matter for our audit due to the size of goodwill 
and indefinite-lived intangible assets balances and because the 
determination of whether elements of goodwill and of indefinite-lived 
intangible assets are impaired involves complex and subjective 
estimates and judgements made by management about the future 
results of the CGUs. These estimates and judgements include 
assumptions surrounding revenue growth rates, costs, foreign 
exchange rates and discount rates.

Furthermore, the COVID-19 pandemic, macroeconomic volatility, 
competitor activity and regulatory/fiscal developments could 
adversely affect each CGU and potentially the carrying amount 
of goodwill and indefinite-lived intangible assets.

Management has identified the Italy and Nigeria CGUs to be 
sensitive to possible changes in the assumptions used, which could 
result in the calculated recoverable amount being lower in future 
periods than the carrying value of the CGU. Additional sensitivity 
disclosure has been included in the financial statements in respect 
of these CGUs.

No impairment charge was recorded in 2020. 

Uncertain tax positions
Refer to Note 10 Taxation and Note 29 Contingencies.

The Group operates in numerous tax jurisdictions and is subject 
to periodic tax audits, in the normal course of business, by local tax 
authorities on a range of tax matters in relation to corporate tax, 
transfer pricing and indirect taxes. As at 31 December 2020, the 
Group has current tax liabilities of €58.6 million, which include 
€37.2 million of provisions for tax uncertainties.

The impact of changes in local tax regulations and ongoing 
inspections by local tax authorities could materially impact the 
amounts recorded in the financial statements as in the case of the 
Nigeria transfer pricing audit, that was settled in 2020.

Where the amount of tax payable is uncertain, the Group establishes 
provisions based on management’s estimates with respect to 
the likelihood of material tax exposures and the probable amount 
of the liability.

We consider this area as a key audit matter given the level of 
judgement and uncertainty involved in estimating tax provisions 
and the complexities of dealing with tax rules and regulations 
in numerous jurisdictions.

How our audit addressed the key audit matter
We evaluated the appropriateness of management’s identification 
of the Group’s CGUs, related control activities and the process by 
which management prepared the CGUs’ value-in-use calculations 
which we found to be satisfactory for the purposes of our audit. 

We tested the mathematical accuracy of the CGUs’ value-in-use 
calculations and compared the cash flow projections included therein 
to the financial budgets, approved by the directors, covering a 
one-year period, and management’s projections for the subsequent 
four years. In addition, we evaluated the reliability of the cash flow 
projections by comparing key elements of the prior year projections 
with actual results. 

We challenged management’s cash flow projections around the key 
drivers of value-in-use calculations focusing on future performance 
in light of the COVID-19 outbreak with respect to short-term and 
long-term revenue growth rates and the level of costs. 

With the support of our valuation specialists, we assessed the 
appropriateness of certain assumptions including discount, perpetuity 
growth and foreign exchange rates.

We also performed our independent sensitivity analyses on the key 
drivers of the value-in-use calculations for the CGUs with significant 
balances of goodwill and indefinite-lived intangible assets. For the 
Nigeria CGU, given the sensitivity of the key drivers, we performed 
additional analysis.

As a result of our work, we found that the determination by 
management that no impairment was required for goodwill and 
indefinite-lived intangible assets was supported by assumptions 
within reasonable ranges. 

We assessed the appropriateness and completeness of the related 
disclosures in Note 13, as regards goodwill and indefinite-lived 
intangible assets including the sensitivities disclosed for Nigeria 
and Italy, and considered them to be reasonable.

In order to understand and evaluate management’s judgements, 
we considered the status of current tax authority audits and enquiries, 
the outcome of previous tax authority audits, judgemental positions 
taken in tax returns and current year estimates as well as recent 
developments in the tax jurisdictions in which the Group operates.

We challenged management’s key assumptions, particularly in cases 
where there had been significant developments with tax authorities 
such as in the case of the Nigeria transfer pricing audit.

Our component audit teams through the use of tax specialists 
with local knowledge, assessed the tax positions taken by the 
subsidiary undertakings in scope, in the context of applying local tax 
laws and evaluating the local tax assessments. Additionally, with 
our group engagement team tax specialists we further evaluated 
management’s judgements in respect of estimates of tax exposures 
and contingencies in order to assess the adequacy of the Group’s 
tax provisions. 

We held virtual meetings with the local management to discuss the 
individual tax position of the in-scope subsidiary undertakings and 
with the Group tax team for the Group’s overall tax exposure.

From the evidence obtained we consider the provisions in relation 
to uncertain tax positions as at 31 December 2020 to be reasonable.

We also evaluated the related disclosures provided in the financial 
statements in Note 10 and Note 29 and concluded that these 
are appropriate.

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INTEGRATED ANNUAL REPORT 2020

139

Independent auditor’s report continued

Key audit matter

Goodwill and indefinite‑lived intangible assets 

impairment assessment

Refer to Note 13 Intangible assets.

Goodwill and indefinite-lived intangible assets as at 31 December 

2020 amount to €1,704.2 million and €269.6 million, respectively.

The above amounts have been allocated to individual cash-generating 

units (‘CGUs’), which require the performance of an impairment 

assessment at least annually or whenever there is an indication of 

impairment. The impairment assessment involves the determination 

of the recoverable amount of the CGU, being the higher of the 

value-in-use and the fair value less costs to dispose of.

This area was a key matter for our audit due to the size of goodwill 

and indefinite-lived intangible assets balances and because the 

determination of whether elements of goodwill and of indefinite-lived 

intangible assets are impaired involves complex and subjective 

estimates and judgements made by management about the future 

results of the CGUs. These estimates and judgements include 

assumptions surrounding revenue growth rates, costs, foreign 

exchange rates and discount rates.

Furthermore, the COVID-19 pandemic, macroeconomic volatility, 

competitor activity and regulatory/fiscal developments could 

adversely affect each CGU and potentially the carrying amount 

of goodwill and indefinite-lived intangible assets.

Management has identified the Italy and Nigeria CGUs to be 

sensitive to possible changes in the assumptions used, which could 

result in the calculated recoverable amount being lower in future 

periods than the carrying value of the CGU. Additional sensitivity 

disclosure has been included in the financial statements in respect 

of these CGUs.

No impairment charge was recorded in 2020. 

How our audit addressed the key audit matter

We evaluated the appropriateness of management’s identification 

of the Group’s CGUs, related control activities and the process by 

which management prepared the CGUs’ value-in-use calculations 

which we found to be satisfactory for the purposes of our audit. 

We tested the mathematical accuracy of the CGUs’ value-in-use 

calculations and compared the cash flow projections included therein 

to the financial budgets, approved by the directors, covering a 

one-year period, and management’s projections for the subsequent 

four years. In addition, we evaluated the reliability of the cash flow 

projections by comparing key elements of the prior year projections 

with actual results. 

We challenged management’s cash flow projections around the key 

drivers of value-in-use calculations focusing on future performance 

in light of the COVID-19 outbreak with respect to short-term and 

long-term revenue growth rates and the level of costs. 

With the support of our valuation specialists, we assessed the 

appropriateness of certain assumptions including discount, perpetuity 

growth and foreign exchange rates.

We also performed our independent sensitivity analyses on the key 

drivers of the value-in-use calculations for the CGUs with significant 

balances of goodwill and indefinite-lived intangible assets. For the 

Nigeria CGU, given the sensitivity of the key drivers, we performed 

additional analysis.

As a result of our work, we found that the determination by 

management that no impairment was required for goodwill and 

indefinite-lived intangible assets was supported by assumptions 

within reasonable ranges. 

We assessed the appropriateness and completeness of the related 

disclosures in Note 13, as regards goodwill and indefinite-lived 

intangible assets including the sensitivities disclosed for Nigeria 

and Italy, and considered them to be reasonable.

Uncertain tax positions

Refer to Note 10 Taxation and Note 29 Contingencies.

The Group operates in numerous tax jurisdictions and is subject 

to periodic tax audits, in the normal course of business, by local tax 

authorities on a range of tax matters in relation to corporate tax, 

transfer pricing and indirect taxes. As at 31 December 2020, the 

Group has current tax liabilities of €58.6 million, which include 

€37.2 million of provisions for tax uncertainties.

In order to understand and evaluate management’s judgements, 

we considered the status of current tax authority audits and enquiries, 

the outcome of previous tax authority audits, judgemental positions 

taken in tax returns and current year estimates as well as recent 

developments in the tax jurisdictions in which the Group operates.

We challenged management’s key assumptions, particularly in cases 

where there had been significant developments with tax authorities 

such as in the case of the Nigeria transfer pricing audit.

The impact of changes in local tax regulations and ongoing 

inspections by local tax authorities could materially impact the 

Our component audit teams through the use of tax specialists 

with local knowledge, assessed the tax positions taken by the 

amounts recorded in the financial statements as in the case of the 

subsidiary undertakings in scope, in the context of applying local tax 

Nigeria transfer pricing audit, that was settled in 2020.

Where the amount of tax payable is uncertain, the Group establishes 

provisions based on management’s estimates with respect to 

the likelihood of material tax exposures and the probable amount 

laws and evaluating the local tax assessments. Additionally, with 

our group engagement team tax specialists we further evaluated 

management’s judgements in respect of estimates of tax exposures 

and contingencies in order to assess the adequacy of the Group’s 

tax provisions. 

of the liability.

We consider this area as a key audit matter given the level of 

judgement and uncertainty involved in estimating tax provisions 

and the complexities of dealing with tax rules and regulations 

in numerous jurisdictions.

We held virtual meetings with the local management to discuss the 

individual tax position of the in-scope subsidiary undertakings and 

with the Group tax team for the Group’s overall tax exposure.

From the evidence obtained we consider the provisions in relation 

to uncertain tax positions as at 31 December 2020 to be reasonable.

We also evaluated the related disclosures provided in the financial 

statements in Note 10 and Note 29 and concluded that these 

are appropriate.

How our audit addressed the key audit matter
Our procedures in respect of the goodwill and indefinite-lived 
intangible asset impairment assessments are covered in the related 
key audit matter above.

Our conclusions in respect of going concern and liquidity are set out 
separately within this report.

With respect to management’s assessment of the impairment 
provision relating to the recoverability of trade receivables, the audit 
procedures performed included obtaining an understanding of the 
credit control policies and procedures and testing relevant controls 
applicable to trade debtors. 

Additionally our component audit teams, with the support of the 
audit team responsible for the procedures performed at the shared 
services centre in Bulgaria where relevant, analysed the ageing of 
trade receivables, tested a sample of the data used in the impairment 
model to the accounting records, and assessed recoverability with 
reference to subsequent cash collections. 

Our teams further evaluated the Expected Credit Loss (ECL) 
calculations applied to the impairment model, agreeing the data used 
to historical information and checking the mathematical accuracy 
of the calculations and existence of cash collections. 

As a result of our work, we found that management’s determination 
of the impairment provision relating to trade receivables is appropriate.

Based on the work performed, as summarised above, we concluded 
that the Group’s assessment with respect to the impact of COVID-19 
is reasonable and that the related disclosures in the financial 
statements are appropriate.

Key audit matter
Impact of the COVID – 19 global pandemic
Refer to Note 2 Basis of preparation and consolidation, Note 13 
Intangible assets, Note 18 Trade, other receivables and assets, 
Note 24 Financial risk management and financial instruments and 
Note 25 Net debt.

The impact of the COVID-19 global pandemic is considered a key 
audit matter as it has been one of unprecedented scale. It has 
affected the global economy and businesses across all industries 
as a result of the restrictions put in place in response to the virus. 
Notwithstanding the restrictions, the Group continued to operate in 
all its markets; however, its financial performance has been affected. 

In addition, given the uncertainty over the effective containment 
of the pandemic and the potential for future restrictions, there 
continues to exist a risk of short to medium-term impact on the 
markets in which the Group operates. 

Management identified that the impact of COVID-19 on the financial 
statements relates to the goodwill and indefinite-lived intangible 
assets impairment assessment, which has been updated to reflect 
management’s best estimate. The goodwill and indefinite-lived 
intangible assets impairment calculations and related assumptions 
also form the basis for management’s going concern and 
viability assessments. 

As part of the consideration of whether to adopt the going concern 
basis in preparing the financial statements, management reviewed 
a range of scenarios and forecasts, including severe but plausible 
scenarios. Having considered these calculations and related 
assumptions, along with management’s assessment of available 
and possible mitigating actions, management has concluded that 
the Group has the ability to continue to adopt the going concern 
basis of accounting and that there is no material uncertainty 
in respect of this conclusion. 

In addition, the Group has actively monitored both the recoverability 
of trade receivables and its liquidity to ensure that the loss allowance 
reflects on a timely basis management’s best estimate of potential 
losses and that the Group will be able to meet its liabilities as they fall 
due respectively. 

The Impact of the COVID-19 global pandemic is a new key audit matter this year. Provisions and contingent liabilities, which was a key audit 
matter last year, did not require increased audit effort given that there were no substantial developments in 2020 and to the date of this audit 
report, and is therefore no longer included as a key audit matter.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed sufficient work to be able to provide an opinion on the financial statements 
as a whole, taking into account the operating structure of the Group, the accounting processes and controls, and the industry in which 
the Group operates.

The Group operates through its trading subsidiary undertakings in 27 European countries and in Nigeria, as set out in Notes 1 and 6 
of the financial statements. The processing of the accounting records for these subsidiary undertakings is largely centralised in a shared 
services centre in Bulgaria, except for the subsidiary undertakings in Russia, Ukraine, Belarus, Armenia and North Macedonia, which process 
their accounting records locally. The Group also operates centralised treasury functions in the Netherlands and in Greece and a centralised 
sourcing function in the Netherlands, for the procurement of key raw materials.

Based on the significance to the financial statements and in light of the key audit matters as noted above, we identified 18 subsidiary 
undertakings and one joint venture in 13 countries spread across all of the Group’s reportable segments (including the trading subsidiary 
undertakings in Russia, Italy, Nigeria, Poland, Romania and Switzerland) which, based on our scoping analysis, required a full scope audit 
of their financial information. In addition, audit procedures were performed with respect to the centralised treasury functions by the group 
engagement team and with respect to the centralised procurement function by the component audit team in the Netherlands. The group 
engagement team also performed analytical review and other procedures on balances and transactions of subsidiary undertakings not 
covered by the procedures described above.

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Independent auditor’s report continued

At the planning phase of the year end audit process we held a two-half-day virtual audit planning workshop focusing on planning and risk 
assessment activities, fraud assessment, COVID-19 global pandemic considerations, auditor independence and centralised testing procedures. 
This audit planning workshop was attended by all audit teams, including those responsible for the Group’s subsidiary undertakings that are 
subject only to a statutory audit. The group engagement team was also responsible for planning, designing and overseeing the audit 
procedures performed at the shared services centre in Bulgaria. In addition, we performed work centrally on IT general controls and shared 
comfort with the component teams while the group engagement team performed audit procedures with respect to the Group consolidation, 
financial statement disclosures and a number of areas of significant judgement, including goodwill and intangible assets and the Group’s 
overall going concern assessment.

Due to the travel and other restrictions put in place in response to the COVID-19 global pandemic, the group engagement team held frequent 
virtual meetings to oversee the work performed by the component audit teams. In addition to holding formal periodic meetings the group 
engagement team had ongoing informal interactions with the component audit teams to be continuously updated and to monitor their 
progress and results of their procedures. Furthermore, the group engagement team remotely reviewed component auditor working papers 
and undertook other forms of interaction as considered necessary, depending on the significance of the component and the extent 
of accounting and audit issues arising. 

In addition to the above interactions with the component audit teams, the group engagement team held remote meetings and discussions 
with the management of the trading subsidiary undertakings in Russia, Italy, Nigeria, Poland, Romania, Greece, Switzerland and Ireland 
(Republic of Ireland and Northern Ireland), and the management of the joint venture in Russia, to discuss business performance, matters 
relating to the business outlook in the COVID-19 environment, regulation and taxation, and any specific accounting and auditing matters 
identified, including internal controls.

Based on the above, the undertakings which were in scope for the purpose of our audit accounted for 83% of consolidated net sales revenue, 
90% of consolidated profit before tax and 88% of consolidated total assets of the Group. This, together with the additional procedures 
performed at Group level, gave us appropriate evidence for our opinion on the Group financial statements.

Throughout the Group, our work was performed almost exclusively remotely and we managed to timely perform our audit testing and to obtain 
the required evidence to support our audit conclusions.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together 
with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on 
the individual financial statement line items and disclosures and to evaluate the effect of misstatements, both individually and in aggregate, 
on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole, as follows:
Overall group materiality
How we determined it
Rationale for benchmark applied We chose profit before tax as the benchmark because, in our view, it is one of the principal measures 
considered by users and is a generally accepted benchmark. We chose 5% which is within the range 
of acceptable quantitative materiality thresholds in generally accepted auditing practice.

€29.6 million (2019: €33 million).
5% of profit before tax.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. 
The range of materiality allocated across components was from €2.7 million to €11 million.

We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the 
nature and extent of our testing of account balances, classes of transactions and disclosures, for example in determining sample sizes. 
Our performance materiality was 75% of overall materiality, amounting to €22.2 million for the group financial statements.

In determining the performance materiality, we considered a number of factors – the history of misstatements, risk assessment and 
aggregation risk and the effectiveness of controls – and concluded that an amount at the upper end of our normal range was appropriate.

We agreed with the Audit and Risk Committee that we would report to them misstatements identified during our audit above €1.0 million 
(2019: €1.0 million) as well as misstatements below that amount that, in our view, warranted reporting for qualitative reasons.

Conclusions relating to going concern
Our evaluation of the directors’ assessment of the Group’s ability to continue to adopt the going concern basis of accounting included:

•  We verified that the cash flow projections used in the goodwill impairment, going concern and viability assessments were consistent.
•  We reviewed management’s assessment supporting the Group’s ability to continue to adopt the going concern basis of accounting, 

ensuring appropriate stress test scenarios were considered.

•  We evaluated management’s assumptions used in the cash flow projections for reasonableness.
•  We tested the mathematical integrity of the cash flow forecasts and reconciled these to the Board approved budget and management’s 

• 

projections for the subsequent periods.
In order to evaluate the Group’s liquidity for the assessment period we considered the Group’s available cash resources, committed 
undrawn credit facilities and other debt instruments in place as well as the maturity profile of the Group’s debt.

•  We assessed the reasonableness of management’s planned or potential mitigating actions.

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INTEGRATED ANNUAL REPORT 2020

141

Independent auditor’s report continued

At the planning phase of the year end audit process we held a two-half-day virtual audit planning workshop focusing on planning and risk 

assessment activities, fraud assessment, COVID-19 global pandemic considerations, auditor independence and centralised testing procedures. 

This audit planning workshop was attended by all audit teams, including those responsible for the Group’s subsidiary undertakings that are 

subject only to a statutory audit. The group engagement team was also responsible for planning, designing and overseeing the audit 

procedures performed at the shared services centre in Bulgaria. In addition, we performed work centrally on IT general controls and shared 

comfort with the component teams while the group engagement team performed audit procedures with respect to the Group consolidation, 

financial statement disclosures and a number of areas of significant judgement, including goodwill and intangible assets and the Group’s 

overall going concern assessment.

Due to the travel and other restrictions put in place in response to the COVID-19 global pandemic, the group engagement team held frequent 

virtual meetings to oversee the work performed by the component audit teams. In addition to holding formal periodic meetings the group 

engagement team had ongoing informal interactions with the component audit teams to be continuously updated and to monitor their 

progress and results of their procedures. Furthermore, the group engagement team remotely reviewed component auditor working papers 

and undertook other forms of interaction as considered necessary, depending on the significance of the component and the extent 

of accounting and audit issues arising. 

In addition to the above interactions with the component audit teams, the group engagement team held remote meetings and discussions 

with the management of the trading subsidiary undertakings in Russia, Italy, Nigeria, Poland, Romania, Greece, Switzerland and Ireland 

(Republic of Ireland and Northern Ireland), and the management of the joint venture in Russia, to discuss business performance, matters 

relating to the business outlook in the COVID-19 environment, regulation and taxation, and any specific accounting and auditing matters 

identified, including internal controls.

Based on the above, the undertakings which were in scope for the purpose of our audit accounted for 83% of consolidated net sales revenue, 

90% of consolidated profit before tax and 88% of consolidated total assets of the Group. This, together with the additional procedures 

performed at Group level, gave us appropriate evidence for our opinion on the Group financial statements.

Throughout the Group, our work was performed almost exclusively remotely and we managed to timely perform our audit testing and to obtain 

the required evidence to support our audit conclusions.

Materiality

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together 

with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on 

the individual financial statement line items and disclosures and to evaluate the effect of misstatements, both individually and in aggregate, 

on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole, as follows:

Overall group materiality

How we determined it

€29.6 million (2019: €33 million).

5% of profit before tax.

Rationale for benchmark applied We chose profit before tax as the benchmark because, in our view, it is one of the principal measures 

considered by users and is a generally accepted benchmark. We chose 5% which is within the range 

of acceptable quantitative materiality thresholds in generally accepted auditing practice.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. 

The range of materiality allocated across components was from €2.7 million to €11 million.

We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 

misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the 

nature and extent of our testing of account balances, classes of transactions and disclosures, for example in determining sample sizes. 

Our performance materiality was 75% of overall materiality, amounting to €22.2 million for the group financial statements.

In determining the performance materiality, we considered a number of factors – the history of misstatements, risk assessment and 

aggregation risk and the effectiveness of controls – and concluded that an amount at the upper end of our normal range was appropriate.

We agreed with the Audit and Risk Committee that we would report to them misstatements identified during our audit above €1.0 million 

(2019: €1.0 million) as well as misstatements below that amount that, in our view, warranted reporting for qualitative reasons.

Conclusions relating to going concern

Our evaluation of the directors’ assessment of the Group’s ability to continue to adopt the going concern basis of accounting included:

•  We verified that the cash flow projections used in the goodwill impairment, going concern and viability assessments were consistent.

•  We reviewed management’s assessment supporting the Group’s ability to continue to adopt the going concern basis of accounting, 

ensuring appropriate stress test scenarios were considered.

•  We evaluated management’s assumptions used in the cash flow projections for reasonableness.

•  We tested the mathematical integrity of the cash flow forecasts and reconciled these to the Board approved budget and management’s 

projections for the subsequent periods.

• 

In order to evaluate the Group’s liquidity for the assessment period we considered the Group’s available cash resources, committed 

undrawn credit facilities and other debt instruments in place as well as the maturity profile of the Group’s debt.

•  We assessed the reasonableness of management’s planned or potential mitigating actions.

Based on the work performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, 
may cast significant doubt on the Group’s ability to continue as a going concern for a period of at least twelve months from when the financial 
statements are authorised for issue.

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation 
of the financial statements is appropriate.

However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the Group’s ability to continue 
as a going concern.

In relation to the Group’s reporting on how they have applied the UK Corporate Governance Code, we have nothing material to add or draw 
attention to in relation to the directors’ statement in the financial statements about whether the directors considered it appropriate to adopt 
the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Reporting on other information 
The other information comprises all of the information in the Annual Report other than the financial statements, our auditor’s report thereon 
and the Swiss statutory reporting, which we obtained prior to the date of this auditor’s report. The directors are responsible for the other 
information. Our opinion on the financial statements does not cover the other information and, accordingly, we do not express an audit opinion 
or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to 
be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures 
to conclude whether there is a material misstatement of the financial statements or a material misstatement of the other information. 
If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to 
report that fact. We have nothing to report based on these responsibilities.

Based on the responsibilities described above and our work undertaken in the course of the audit, the Listing Rules of the FCA require us also 
to report on certain matters as described below.

Corporate governance statement
The Listing Rules require us to review the directors’ statements in relation to going concern, longer-term viability and that part of the corporate 
governance statement relating to the Group’s compliance with the provisions of the UK Corporate Governance Code specified for our review. 
Our additional responsibilities with respect to the corporate governance statement as other information, are described in the Reporting 
on other information section of this report.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance 
statement is materially consistent with the financial statements and our knowledge obtained during the audit, and we have nothing material 
to add or draw attention to in relation to:

•  The directors’ confirmation that they have carried out a robust assessment of the emerging and principal risks;
•  The disclosures in the Annual Report that describe those principal risks, what procedures are in place to identify emerging risks and 

an explanation of how these are being managed or mitigated;

•  The directors’ statement in the financial statements about whether they considered it appropriate to adopt the going concern basis 

of accounting in preparing them, and their identification of any material uncertainties relating to the Group’s ability to continue to do so over 
a period of at least twelve months from the date of approval of the financial statements;

•  The directors’ explanation as to their assessment of the Group’s prospects, the period this assessment covers and why the period 

is appropriate; and

•  The directors’ statement as to whether they have a reasonable expectation that the Group will be able to continue in operation and meet 

its liabilities as they fall due over the period of its assessment, including any related disclosures drawing attention to any necessary 
qualifications or assumptions.

Our review of the directors’ statement regarding the longer-term viability of the Group was substantially less in scope than an audit and only 
consisted of making inquiries and considering the directors’ process supporting their statement; checking that the statement is in alignment 
with the relevant provisions of the UK Corporate Governance Code; and considering whether the statement is consistent with the financial 
statements and our knowledge and understanding of the Group and its environment obtained in the course of the audit.

In addition, based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate 
governance statement is materially consistent with the financial statements and our knowledge obtained during the audit:

• 

 The directors’ statement that they consider the Annual Report, taken as a whole, is fair, balanced and understandable, and provides 
the information necessary for the members to assess the Group’s position, performance, business model and strategy;

•  The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems; and
•  The section of the Annual Report describing the work of the Audit & Risk Committee.

We have nothing to report in respect of our responsibility to report when the directors’ statement relating to the Group’s compliance with the 
Code does not properly disclose a departure from a relevant provision of the Code specified under the Listing Rules for review by the auditors.

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Independent auditor’s report continued

Responsibilities for the financial statements and the audit

Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities in the Annual Report, the directors are responsible for the preparation 
of the financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors 
are also responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s ability to continue as a going concern, disclosing 
as applicable matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate 
the Group or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance but 
is not a guarantee that an audit conducted in accordance with ISAs will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these financial statements.

Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. 
However, it typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek 
to target particular items for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to draw 
a conclusion about the population from which the sample is selected.

As part of an audit in accordance with ISAs, we exercise professional judgement and maintain professional scepticism throughout the audit. 
We also:

• 

Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit 
procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk 
of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, 
forgery, intentional omissions, misrepresentations, or the override of internal control. 

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, 

but not for the purpose of expressing an opinion on the effectiveness of the Group’s internal control. 

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made 

by the directors. 

•  Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and, based on the audit evidence obtained, 

whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Group’s ability to continue 
as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related 
disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit 
evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the Group to cease to continue 
as a going concern. 

•  Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial 

statements represent the underlying transactions and events in a manner that achieves fair presentation.

•  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the Group to 
express an opinion on the financial statements. We are responsible for the direction, supervision and performance of the group audit. 
We remain solely responsible for our audit opinion. 

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and 
significant audit findings, including any significant deficiencies in internal control that we identify during our audit. Those charged with governance 
are responsible for overseeing the Group’s financial reporting process.

We also provide those charged with governance with a statement that we have complied with relevant ethical requirements regarding 
independence and communicate with them all relationships and other matters that may reasonably be thought to bear on our independence, 
and where applicable, related safeguards.

From the matters communicated with those charged with governance, we determine those matters that were of most significance in the audit 
of the financial statements of the current year and are therefore the key audit matters. We describe these matters in our auditor’s report 
unless law or regulation precludes public disclosure about the matter or when, in extremely rare circumstances, we determine that a matter 
should not be communicated in our report because the adverse consequences of doing so would reasonably be expected to outweigh 
the public interest benefits of such communication.

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INTEGRATED ANNUAL REPORT 2020

143

Independent auditor’s report continued

Responsibilities for the financial statements and the audit

Responsibilities of the directors for the financial statements

As explained more fully in the Statement of Directors’ Responsibilities in the Annual Report, the directors are responsible for the preparation 

of the financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors 

are also responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free 

from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s ability to continue as a going concern, disclosing 

as applicable matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate 

the Group or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 

whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance but 

is not a guarantee that an audit conducted in accordance with ISAs will always detect a material misstatement when it exists. Misstatements 

can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence 

the economic decisions of users taken on the basis of these financial statements.

Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. 

However, it typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek 

to target particular items for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to draw 

a conclusion about the population from which the sample is selected.

As part of an audit in accordance with ISAs, we exercise professional judgement and maintain professional scepticism throughout the audit. 

We also:

• 

Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit 

procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk 

of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, 

forgery, intentional omissions, misrepresentations, or the override of internal control. 

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, 

but not for the purpose of expressing an opinion on the effectiveness of the Group’s internal control. 

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made 

•  Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and, based on the audit evidence obtained, 

whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Group’s ability to continue 

as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related 

disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit 

evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the Group to cease to continue 

by the directors. 

as a going concern. 

•  Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial 

statements represent the underlying transactions and events in a manner that achieves fair presentation.

•  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the Group to 

express an opinion on the financial statements. We are responsible for the direction, supervision and performance of the group audit. 

We remain solely responsible for our audit opinion. 

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and 

significant audit findings, including any significant deficiencies in internal control that we identify during our audit. Those charged with governance 

are responsible for overseeing the Group’s financial reporting process.

We also provide those charged with governance with a statement that we have complied with relevant ethical requirements regarding 

independence and communicate with them all relationships and other matters that may reasonably be thought to bear on our independence, 

and where applicable, related safeguards.

From the matters communicated with those charged with governance, we determine those matters that were of most significance in the audit 

of the financial statements of the current year and are therefore the key audit matters. We describe these matters in our auditor’s report 

unless law or regulation precludes public disclosure about the matter or when, in extremely rare circumstances, we determine that a matter 

should not be communicated in our report because the adverse consequences of doing so would reasonably be expected to outweigh 

the public interest benefits of such communication.

Use of this report
This report, including the opinions, has been prepared for and only for Coca-Cola HBC AG for the purpose of the Disclosure Guidance 
and Transparency Rules sourcebook and the Listing Rules of the FCA and for no other purpose. We do not, in giving these opinions, accept 
or assume responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come, save 
where expressly agreed by our prior consent in writing. 

Other required reporting

Appointment
We have been the Group’s auditors since 2003 and following a tender process that the Group conducted in 2015, at the recommendation 
of the Audit & Risk Committee, we were reappointed by the directors on 11 December 2015 to audit the financial statements for the year 
ended 31 December 2016 and subsequent financial periods. 

Other matter
PwC Switzerland has reported separately on the Group and Company financial statements of Coca-Cola HBC AG for the year ended 
31 December 2020 for Swiss statutory purposes. The reports are available in pages 204 and 210.

Konstantinos Michalatos
the Certified Auditor, Reg. No. 17701 
for and on behalf of PricewaterhouseCoopers S.A. 
Certified Auditors, Reg. No. 113 
Athens, Greece

18 March 2021

Notes:
a.  The maintenance and integrity of the Coca-Cola HBC AG website is the responsibility of the directors; the work carried out by the auditors does not involve consideration of these 

matters and, accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially presented on the website.

b.  Legislation in the UK and Switzerland governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

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COCA-COLA HBC

Consolidated financial statements

Consolidated income statement
For the year ended 31 December

Net sales revenue
Cost of goods sold
Gross profit

Operating expenses
Share of results of integral equity-method investments
Operating profit

Finance income
Finance costs
Finance costs, net
Share of results of equity-method investments
Share of results of non-integral equity-method investments
Profit before tax

Tax
Profit after tax

Attributable to:
Owners of the parent
Non-controlling interests

Basic earnings per share (€)
Diluted earnings per share (€)

The accompanying notes form an integral part of these consolidated financial statements.

Note
6,7

8
15
6

9
15
15

10

11
11

2020
€ million
6,131.8
(3,810.3)
2,321.5

(1,682.2)
21.4
660.7

3.8
(73.9)
(70.1)
–
3.3
593.9

(178.9)
415.0

414.9
0.1
415.0

1.14
1.14

2019
€ million
7,026.0
(4,380.4)
2,645.6

(1,930.3)
–
715.3

6.3
(73.4)
(67.1)
13.0
–
661.2

(173.2)
488.0

487.5
0.5
488.0

1.34
1.33

144

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

145

Consolidated financial statements

Consolidated income statement

For the year ended 31 December

Share of results of integral equity-method investments

Share of results of equity-method investments

Share of results of non-integral equity-method investments

Net sales revenue

Cost of goods sold

Gross profit

Operating expenses

Operating profit

Finance income

Finance costs

Finance costs, net

Profit before tax

Tax

Profit after tax

Attributable to:

Owners of the parent

Non-controlling interests

Basic earnings per share (€)

Diluted earnings per share (€)

The accompanying notes form an integral part of these consolidated financial statements.

Note

6,7

8

15

6

9

15

15

10

11

11

2020

€ million

6,131.8

(3,810.3)

2,321.5

2019

€ million

7,026.0

(4,380.4)

2,645.6

(1,682.2)

(1,930.3)

21.4

660.7

3.8

(73.9)

(70.1)

–

3.3

593.9

(178.9)

415.0

414.9

0.1

415.0

1.14

1.14

–

715.3

6.3

(73.4)

(67.1)

13.0

–

661.2

(173.2)

488.0

487.5

0.5

488.0

1.34

1.33

Consolidated statement of comprehensive income
For the year ended 31 December

Profit after tax
Other comprehensive income:
Items that may be subsequently reclassified to income statement:
Cost of hedging 
Net gain on cash flow hedges
Foreign currency translation
Share of other comprehensive (loss) / income of equity-method investments
Income tax relating to items that may be subsequently reclassified to income statement

Items that will not be subsequently reclassified to income statement:
Valuation (loss) / gain on equity investments at fair value through other comprehensive 
income
Actuarial losses
Income tax relating to items that will not be subsequently reclassified to income statement

Other comprehensive (loss) / income for the year, net of tax (refer to Note 12)
Total comprehensive income for the year

Total comprehensive income attributable to:
Owners of the parent
Non-controlling interests

The accompanying notes form an integral part of these consolidated financial statements.

Note

24
24
12
12, 15
12

12

2020
€ million
415.0

(2.2)
22.7
(254.9)
(25.4)
(2.4)
(262.2)

(0.2)
(12.5)
2.0
(10.7)
(272.9)
142.1

142.0
0.1
142.1

2019
€ million
488.0

(11.1)
2.5
123.4
0.7
1.4
116.9

0.2
(17.0)
1.8
(15.0)
101.9
589.9

589.4
0.5
589.9

SR

CG

FS

SSR

SI

146

COCA-COLA HBC

Consolidated financial statements continued

Consolidated balance sheet
As at 31 December 

Assets
Intangible assets
Property, plant and equipment
Equity-method investments
Other financial assets
Deferred tax assets
Other non-current assets
Total non-current assets

Inventories
Trade, other receivables and assets
Other financial assets
Current tax assets
Cash and cash equivalents

Assets classified as held for sale
Total current assets
Total assets

Liabilities
Borrowings
Other financial liabilities
Trade and other payables
Provisions and employee benefits
Current tax liabilities
Total current liabilities

Borrowings
Other financial liabilities
Deferred tax liabilities
Provisions and employee benefits
Other non-current liabilities
Total non-current liabilities
Total liabilities

Equity
Share capital
Share premium
Group reorganisation reserve
Treasury shares
Exchange equalisation reserve
Other reserves
Retained earnings
Equity attributable to owners of the parent
Non-controlling interests
Total equity
Total equity and liabilities

The accompanying notes form an integral part of these consolidated financial statements.

Note

13
14
15
24
10
18

17
18
24,25

25

19

25
24
20
21

25
24
10
21

26
26
26
26
26
26

2020
€ million

1,986.1
2,616.6
313.7
14.0
35.1
80.5
5,046.0

417.6
773.9
106.6
13.2
1,215.8
2,527.1
–
2,527.1
7,573.1

315.2
10.0
1,542.8
99.6
58.6
2,026.2

2,610.3
1.3
182.5
113.3
6.2
2,913.6
4,939.8

2,014.4
3,321.4
(6,472.1)
(155.5)
(1,242.1)
266.7
4,897.9
2,630.7
2.6
2,633.3
7,573.1

2019
€ million

2,105.4
2,742.2
148.5
5.8
64.5
71.3
5,137.7

488.1
1,025.6
734.9
4.1
823.0
3,075.7
0.6
3,076.3
8,214.0

761.8
11.6
1,666.1
102.1
125.6
2,667.2

2,562.9
0.1
159.5
117.6
6.5
2,846.6
5,513.8

2,010.8
3,545.3
(6,472.1)
(169.8)
(964.7)
256.3
4,491.7
2,697.5
2.7
2,700.2
8,214.0

146

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

147

Consolidated statement of changes in equity

Attributable to owners of the parent

SR

CG

FS

SSR

SI

Balance as at 1 January 2019
Shares issued to employees 
exercising stock options
Share-based compensation:

Performance shares
Cancellation of shares
Appropriation of reserves
Movement of treasury shares
Acquisition of shares held 
by non-controlling interests
Dividends
Transfer of cash flow hedge 
reserve, including cost of hedging 
to inventories, net of tax1

Profit for the year, net of tax
Other comprehensive income 
for the year, net of tax
Total comprehensive income 
for the year, net of tax2
Balance as at 31 December 2019

Share
capital
€ million
2,021.2

Share 
premium
€ million
4,547.9

Group 
reorganisation 
reserve
€ million
(6,472.1)

Treasury 
shares
€ million
(184.1)

Exchange 
equalisation 
reserve
€ million
(1,088.8)

Other 
reserves
€ million
269.0

Retained 
earnings
€ million

Total
€ million
4,018.0 3,111.1

Non-
controlling 
interests
€ million

Total
equity
€ million
5.3 3,116.4

8.0

13.4

–
(18.4)
–
–

–
(74.1)
–
–

–
–

–
(941.9)

–

–

–
–

–
–

–

–
92.5
27.9
(106.1)

–
–

–

–
–
–
–

–
–

–

–

21.4

9.9
–
(27.5)
–

–
–

–
–
(0.4)
–

(7.0)
8.8

9.9
–
–
(106.1)

(7.0)
(933.1)

–

–
2,010.8 3,545.3
–

–

–
(6,472.1)
–

–
(169.8)
–

–
(1,088.8)
–

–

11.9

11.9
263.3 4,019.4 2,108.1
487.5
487.5

–

–

–
–
–
–

21.4

9.9
–
–
(106.1)

(2.5)
(0.6)

(9.5)
(933.7)

–

11.9
2.2 2,110.3
0.5
488.0

–

–

–

–

124.1

(7.0)

(15.2)

101.9

–

101.9

–

–
2,010.8 3,545.3

–
(6,472.1)

–
(169.8)

124.1
(964.7)

(7.0)

472.3
589.4
256.3 4,491.7 2,697.5

0.5
589.9
2.7 2,700.2

1.  The amount included in other reserves of €11.9m loss for 2019 represents the cash flow hedge reserve, including cost of hedging, transferred to inventory of €15.1m loss, 

and the deferred tax income thereof amounting to €3.2m.

2.  The amount included in the exchange equalisation reserve of €124.1m gain for 2019 represents the exchange gain attributed to the owners of the parent, including €0.7m gain 

relating to share of other comprehensive income of equity-method investments.
The amount of other comprehensive income net of tax included in other reserves of €7.0m loss for 2019 consists of gain on valuation of equity investments at fair value through 
other comprehensive income of €0.2m, cash flow hedges loss of €8.6m and the deferred tax income thereof amounting to €1.4m.
The amount of €472.3m gain attributable to owners of the parent comprises profit for the year of €487.5m, plus actuarial losses of €17.0m, minus deferred tax income of €1.8m.
The amount of €0.5m gain included in non-controlling interests for 2019 represents the share of non-controlling interests in profit for the year.

The accompanying notes form an integral part of these consolidated financial statements.

Consolidated financial statements continued

Consolidated balance sheet

As at 31 December 

Assets

Intangible assets

Property, plant and equipment

Equity-method investments

Other financial assets

Deferred tax assets

Other non-current assets

Total non-current assets

Inventories

Trade, other receivables and assets

Other financial assets

Current tax assets

Cash and cash equivalents

Assets classified as held for sale

Total current assets

Total assets

Liabilities

Borrowings

Other financial liabilities

Trade and other payables

Provisions and employee benefits

Current tax liabilities

Total current liabilities

Borrowings

Other financial liabilities

Deferred tax liabilities

Provisions and employee benefits

Other non-current liabilities

Total non-current liabilities

Total liabilities

Equity

Share capital

Share premium

Group reorganisation reserve

Treasury shares

Exchange equalisation reserve

Other reserves

Retained earnings

Non-controlling interests

Total equity

Total equity and liabilities

Equity attributable to owners of the parent

The accompanying notes form an integral part of these consolidated financial statements.

24,25

Note

13

14

15

24

10

18

17

18

25

19

25

24

20

21

25

24

10

21

26

26

26

26

26

26

5,046.0

5,137.7

2020

€ million

1,986.1

2,616.6

313.7

14.0

35.1

80.5

417.6

773.9

106.6

13.2

1,215.8

2,527.1

–

2,527.1

7,573.1

315.2

10.0

1,542.8

99.6

58.6

2,026.2

1.3

182.5

113.3

6.2

2,913.6

4,939.8

2,014.4

3,321.4

(6,472.1)

(155.5)

(1,242.1)

266.7

4,897.9

2,630.7

2.6

2,633.3

7,573.1

2019

€ million

2,105.4

2,742.2

148.5

5.8

64.5

71.3

488.1

1,025.6

734.9

4.1

823.0

3,075.7

0.6

3,076.3

8,214.0

761.8

11.6

1,666.1

102.1

125.6

2,667.2

0.1

159.5

117.6

6.5

2,846.6

5,513.8

2,010.8

3,545.3

(6,472.1)

(169.8)

(964.7)

256.3

4,491.7

2,697.5

2.7

2,700.2

8,214.0

2,610.3

2,562.9

148

COCA-COLA HBC

Consolidated financial statements continued

Balance as at 1 January 2020
Shares issued to employees 
exercising stock options
Share-based compensation:

Performance shares
Appropriation of reserves
Dividends
Transfer of cash flow hedge 
reserve, including cost of hedging 
to inventories, net of tax3

Profit for the year, net of tax
Other comprehensive loss 
for the year, net of tax
Total comprehensive income 
for the year, net of tax4
Balance as at 31 December 2020

Attributable to owners of the parent

Share
capital
€ million
2,010.8

Share 
premium
€ million
3,545.3

Group 
reorganisation 
reserve
€ million
(6,472.1)

Treasury 
shares
€ million
(169.8)

Exchange 
equalisation 
reserve
€ million
(964.7)

Other 
reserves
€ million
256.3

Retained 
earnings
€ million

Total
€ million
4,491.7 2,697.5

Non-
controlling 
interests
€ million

Total
equity
€ million
2.7 2,700.2

3.6

4.0

–
–
–

–
–
(227.9)

–

–
–
–

–

–
14.3
–

–

–
–
–

–

–

7.6

9.5
(13.9)
–

–
(0.4)
2.2

9.5
–
(225.7)

–

–
2,014.4 3,321.4
–

–

–
(6,472.1)
–

–
(155.5)
–

–
(964.7)
–

–

(0.2)

(0.2)
251.7 4,493.5 2,488.7
414.9
414.9

–

–
–
–
–
(0.2)

7.6

9.5
–
(225.9)

–

(0.2)
2.5 2,491.2
0.1
415.0

–

–

–

–

(277.4)

15.0

(10.5)

(272.9)

–

(272.9)

–

–
2,014.4 3,321.4

–
(6,472.1)

–
(155.5)

(277.4)
(1,242.1)

15.0

404.4
142.0
266.7 4,897.9 2,630.7

0.1
142.1
2.6 2,633.3

3.  The amount included in other reserves of €0.2m gain for 2020 represents the cash flow hedge reserve, including cost of hedging, transferred to inventory of €0.1m loss, 

and the deferred tax income thereof amounting to €0.3m.

4.  The amount included in the exchange equalisation reserve of €277.4m loss for 2020 represents the exchange loss attributed to the owners of the parent, including €22.5m loss 

relating to the share of other comprehensive income of equity-method investments.
The amount of other comprehensive income net of tax included in other reserves of €15.0m gain for 2020 consists of loss on valuation of equity investments at fair value through 
other comprehensive income of €0.2m, cash flow hedges gain of €20.5m, share of other comprehensive income of equity-method investments of €2.9m loss and the deferred tax 
expense thereof amounting to €2.4m.
The amount of €404.4m gain attributable to owners of the parent comprises profit for the year of €414.9m plus actuarial losses of €12.5m, minus deferred tax income of €2.0m. 
The amount of €0.1m gain included in non-controlling interests for 2020 represents the share of non-controlling interests in profit for the year.

For further details, refer to Note 24 ‘Financial risk management and financial instruments’, Note 26 ‘Equity’ and Note 28 ‘Share-based payments’.

The accompanying notes form an integral part of these consolidated financial statements.

SR

CG

FS

SSR

SI

148

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

149

Consolidated financial statements continued

Attributable to owners of the parent

Exchange 

Share 

reorganisation 

Treasury 

equalisation 

Share

capital

€ million

premium

€ million

Group 

reserve

€ million

shares

€ million

reserve

€ million

Retained 

earnings

€ million

Total

€ million

Non-

controlling 

interests

€ million

Total

equity

€ million

Balance as at 1 January 2020

2,010.8

3,545.3

(6,472.1)

(169.8)

(964.7)

4,491.7 2,697.5

2.7 2,700.2

Other 

reserves

€ million

256.3

–

–

9.5

(13.9)

–

–

–

–

–

–

7.6

9.5

–

(0.4)

2.2

–

–

–

7.6

9.5

–

–

–

–

–

–

(0.2)

(0.2)

–

414.9

414.9

(0.2)

2.5 2,491.2

0.1

415.0

(277.4)

15.0

(10.5)

(272.9)

–

(272.9)

(227.9)

(225.7)

(0.2)

(225.9)

2,014.4 3,321.4

(6,472.1)

(155.5)

(964.7)

251.7 4,493.5 2,488.7

Shares issued to employees 

exercising stock options

Share-based compensation:

Performance shares

Appropriation of reserves

Dividends

Transfer of cash flow hedge 

reserve, including cost of hedging 

to inventories, net of tax3

Profit for the year, net of tax

Other comprehensive loss 

for the year, net of tax

Total comprehensive income 

for the year, net of tax4

3.6

4.0

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

14.3

–

–

–

–

–

–

–

Balance as at 31 December 2020

2,014.4 3,321.4

(6,472.1)

(155.5)

(1,242.1)

266.7 4,897.9 2,630.7

(277.4)

15.0

404.4

142.0

0.1

142.1

2.6 2,633.3

3.  The amount included in other reserves of €0.2m gain for 2020 represents the cash flow hedge reserve, including cost of hedging, transferred to inventory of €0.1m loss, 

and the deferred tax income thereof amounting to €0.3m.

4.  The amount included in the exchange equalisation reserve of €277.4m loss for 2020 represents the exchange loss attributed to the owners of the parent, including €22.5m loss 

relating to the share of other comprehensive income of equity-method investments.

The amount of other comprehensive income net of tax included in other reserves of €15.0m gain for 2020 consists of loss on valuation of equity investments at fair value through 

other comprehensive income of €0.2m, cash flow hedges gain of €20.5m, share of other comprehensive income of equity-method investments of €2.9m loss and the deferred tax 

expense thereof amounting to €2.4m.

The amount of €404.4m gain attributable to owners of the parent comprises profit for the year of €414.9m plus actuarial losses of €12.5m, minus deferred tax income of €2.0m. 

The amount of €0.1m gain included in non-controlling interests for 2020 represents the share of non-controlling interests in profit for the year.

For further details, refer to Note 24 ‘Financial risk management and financial instruments’, Note 26 ‘Equity’ and Note 28 ‘Share-based payments’.

The accompanying notes form an integral part of these consolidated financial statements.

Consolidated cash flow statement
For the year ended 31 December

Operating activities
Profit after tax
Finance costs, net
Share of results of equity-method investments
Share of results of non-integral equity-method investments
Tax charged to the income statement
Depreciation of property, plant and equipment
Impairment of property, plant and equipment
Employee performance shares
Amortisation of intangible assets

Share of results of integral equity-method investments
Gain on disposals of non-current assets
Decrease in inventories
Decrease/(increase) in trade and other receivables
(Decrease)/increase in trade and other payables
Tax paid
Net cash inflow from operating activities

Investing activities
Payments for purchases of property, plant and equipment
Proceeds from sales of property, plant and equipment
Payments for business combinations, net of cash acquired
Payment for acquisition of equity-method investment
Net payment for acquisition of integral equity-method investment
Net receipts from integral equity-method investments
Payments for acquisition of non-integral equity-method investments
Net receipts from non-integral equity-method investments
Joint arrangement reclassification
Net receipts from equity-method investments
Net proceeds from / (payments for) investments in financial assets at amortised cost
Net proceeds from / (payments for) investments in financial assets at fair value through 
profit or loss
Loans to related parties
Interest received
Proceeds from loans
Net cash inflow/(outflow) from investing activities

Financing activities
Proceeds from shares issued to employees, exercising stock options
Purchase of shares from non-controlling interests
Purchase of own shares
Proceeds from borrowings
Repayments of borrowings
Principal repayments of lease obligations
Dividends paid to owners of the parent
Dividends paid to non-controlling interests
Payments for settlement of derivatives regarding financing activities
Interest paid
Net cash (outflow)/inflow from financing activities
Net increase in cash and cash equivalents

Movement in cash and cash equivalents
Cash and cash equivalents at 1 January
Net increase in cash and cash equivalents (excl. joint arrangement reclassification)
Joint arrangement reclassification
Effect of changes in exchange rates
Cash and cash equivalents at 31 December

The accompanying notes form an integral part of these consolidated financial statements.

Note

2020
€ million

2019
€ million

9
15
15
10
14
14

13

15
8

23

15
27
15
27
15

26

26

26

15

25

415.0
70.1
–
(3.3)
178.9
372.5
15.6
9.5
0.9
1,059.2
(21.4)
(1.4)
9.4
178.5
(79.6)
(183.2)
961.5

(419.2)
13.4
–
–
(0.5)
27.1
(2.4)
1.3
(13.1)
–
264.4

370.4
(2.5)
0.2
–
239.1

7.6
–
–
211.8
(655.8)
(58.7)
(225.7)
(0.2)
(1.1)
(64.7)
(786.8)
413.8

823.0
426.9
(13.1)
(21.0)
1,215.8

488.0
67.1
(13.0)
–
173.2
374.8
10.0
9.9
0.7
1,110.7
–
(6.2)
14.2
(18.0)
37.0
(211.5)
926.2

(473.2)
35.1
(138.2)
(42.5)
–
–
–
–
–
8.9
(113.4)

(337.3)
–
5.9
5.8
(1,048.9)

21.4
(9.5)
(192.8)
1,840.0
(372.2)
(45.5)
(933.1)
(0.6)
(8.3)
(71.8)
227.6
104.9

712.3
104.9
–
5.8
823.0

150

COCA-COLA HBC

Notes to the Consolidated Financial Statements

1. Description of business
Coca-Cola HBC AG and its subsidiaries (the ‘Group’ or ‘Coca-Cola HBC’ or ‘the Company’) are principally engaged in the production, 
sales and distribution of primarily non-alcoholic ready-to-drink beverages, under franchise from The Coca-Cola Company. The Company 
distributes its products in Nigeria and 27 countries in Europe. Information on the Company’s operations by segment is included in Note 6.

On 11 October 2012, Coca-Cola HBC, a Swiss stock corporation (Aktiengesellschaft / Société Anonyme) incorporated by Kar-Tess Holding 
(a related party of the Group, refer to Note 27), announced a voluntary share exchange offer to acquire all outstanding ordinary registered 
shares and all American depositary shares of Coca-Cola Hellenic Bottling Company S.A. As a result of the successful completion of this offer, 
on 25 April 2013 Coca-Cola HBC acquired 96.85% of the issued Coca-Cola Hellenic Bottling Company S.A. shares, including shares 
represented by American depositary shares, and became the new parent company of the Group. On 17 June 2013, Coca-Cola HBC completed 
its statutory buy-out of the remaining shares of Coca-Cola Hellenic Bottling Company S.A. that it did not acquire upon completion of its 
voluntary share exchange offer. Consequently, Coca-Cola HBC acquired 100% of Coca-Cola Hellenic Bottling Company S.A. which was 
eventually delisted from the Athens Exchange, from the London Stock Exchange where it had a secondary listing and from the New York Stock 
Exchange where American depositary shares were listed.

The shares of Coca-Cola HBC started trading in the premium segment of the London Stock Exchange (Ticker symbol: CCH) and on the 
Athens Exchange (Ticker symbol: EEE) and regular way trading in Coca-Cola HBC American depositary shares commenced on the New York 
Stock Exchange (Ticker symbol: CCH) on 29 April 2013. On 24 July 2014, the Group proceeded to the delisting of its American depositary 
shares from the New York Stock Exchange and terminated its reporting obligations under the US Securities Exchange Act of 1934. 
The deregistration of Coca-Cola HBC shares under the US Securities Exchange Act of 1934 and the termination of its reporting obligations 
became effective on 3 November 2014.

2. Basis of preparation and consolidation

Basis of preparation
The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting Standards 
(‘IFRS’) as issued by the International Accounting Standards Board (‘IASB’).

These consolidated financial statements were approved for issue by the Board of Directors on 17 March 2021 and are expected to be 
verified at the Annual General Meeting to be held on 22 June 2021.

The Group has considered the impact of the COVID-19 pandemic on the consolidated financial statements, including critical accounting 
estimates and judgements (refer to Note 5). Refer to Note 13 for impairment testing of indefinite-lived intangible assets, Note 18 for trade 
receivables analysis and Note 24 for financial risk management considerations.

Going concern 
The outbreak of the COVID-19 pandemic during the year has been an unprecedented event that, in varying degrees, has impacted people 
around the world and created, and continues to create, a high degree of uncertainty as to future financial performance of many companies. 
The implications of this, and particularly the implications of the enforced lockdowns in almost all of our markets during the year and the 
related impact on the Group’s trading, have been considered by the Directors in assessing the ability of the Group to continue trading as a 
going concern. As the COVID-19 lockdown restrictions ease and vaccinations progress, the Group’s markets are expected to resume their 
economic activities.

As part of the consideration of whether to adopt the going concern basis in preparing the consolidated financial statements, management 
reviewed a range of scenarios and forecasts. The assumptions have been modelled on the estimated potential impact of severe but plausible 
scenarios, that consider our principal risks, including that relating to climate change, along with the Group’s proposed responses as a result 
of the COVID-19 pandemic.

The Group’s strong balance sheet and liquidity position, its leading market shares and largely variable cost base, together with its unique 
portfolio of brands and resilient and talented people will, management believe, allow the Group to successfully face these uncertain times. 
The Group has considerable financial resources together with long-term contracts with a number of customers and suppliers across 
different countries.

Following the assessment based on a quantitative viability exercise and the performance of various stress tests, it is deemed appropriate that 
the Group continues to adopt the going concern basis for the preparation of the consolidated financial statements under the historical cost 
convention, as modified by the revaluation of money market funds, investments in equity instruments classified at fair value through other 
comprehensive income and derivative financial instruments.

Change in accounting policy
The Group re-assessed the presentation of its share of results of equity-method investments. The Group had previously presented its share 
of results from all equity-method investments in a single line after operating profit. As of 1 January 2020, the Group elected to change the 
classification of its investments in joint ventures and associates to integral and non-integral investments and present its share of results from 
integral equity-method investments within operating profit.

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Notes to the Consolidated Financial Statements

1. Description of business

Coca-Cola HBC AG and its subsidiaries (the ‘Group’ or ‘Coca-Cola HBC’ or ‘the Company’) are principally engaged in the production, 

sales and distribution of primarily non-alcoholic ready-to-drink beverages, under franchise from The Coca-Cola Company. The Company 

distributes its products in Nigeria and 27 countries in Europe. Information on the Company’s operations by segment is included in Note 6.

On 11 October 2012, Coca-Cola HBC, a Swiss stock corporation (Aktiengesellschaft / Société Anonyme) incorporated by Kar-Tess Holding 

(a related party of the Group, refer to Note 27), announced a voluntary share exchange offer to acquire all outstanding ordinary registered 

shares and all American depositary shares of Coca-Cola Hellenic Bottling Company S.A. As a result of the successful completion of this offer, 

on 25 April 2013 Coca-Cola HBC acquired 96.85% of the issued Coca-Cola Hellenic Bottling Company S.A. shares, including shares 

represented by American depositary shares, and became the new parent company of the Group. On 17 June 2013, Coca-Cola HBC completed 

its statutory buy-out of the remaining shares of Coca-Cola Hellenic Bottling Company S.A. that it did not acquire upon completion of its 

voluntary share exchange offer. Consequently, Coca-Cola HBC acquired 100% of Coca-Cola Hellenic Bottling Company S.A. which was 

eventually delisted from the Athens Exchange, from the London Stock Exchange where it had a secondary listing and from the New York Stock 

Exchange where American depositary shares were listed.

The shares of Coca-Cola HBC started trading in the premium segment of the London Stock Exchange (Ticker symbol: CCH) and on the 

Athens Exchange (Ticker symbol: EEE) and regular way trading in Coca-Cola HBC American depositary shares commenced on the New York 

Stock Exchange (Ticker symbol: CCH) on 29 April 2013. On 24 July 2014, the Group proceeded to the delisting of its American depositary 

shares from the New York Stock Exchange and terminated its reporting obligations under the US Securities Exchange Act of 1934. 

The deregistration of Coca-Cola HBC shares under the US Securities Exchange Act of 1934 and the termination of its reporting obligations 

became effective on 3 November 2014.

2. Basis of preparation and consolidation

Basis of preparation

The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting Standards 

(‘IFRS’) as issued by the International Accounting Standards Board (‘IASB’).

These consolidated financial statements were approved for issue by the Board of Directors on 17 March 2021 and are expected to be 

verified at the Annual General Meeting to be held on 22 June 2021.

The Group has considered the impact of the COVID-19 pandemic on the consolidated financial statements, including critical accounting 

estimates and judgements (refer to Note 5). Refer to Note 13 for impairment testing of indefinite-lived intangible assets, Note 18 for trade 

receivables analysis and Note 24 for financial risk management considerations.

Going concern 

The outbreak of the COVID-19 pandemic during the year has been an unprecedented event that, in varying degrees, has impacted people 

around the world and created, and continues to create, a high degree of uncertainty as to future financial performance of many companies. 

The implications of this, and particularly the implications of the enforced lockdowns in almost all of our markets during the year and the 

related impact on the Group’s trading, have been considered by the Directors in assessing the ability of the Group to continue trading as a 

going concern. As the COVID-19 lockdown restrictions ease and vaccinations progress, the Group’s markets are expected to resume their 

economic activities.

of the COVID-19 pandemic.

different countries.

As part of the consideration of whether to adopt the going concern basis in preparing the consolidated financial statements, management 

reviewed a range of scenarios and forecasts. The assumptions have been modelled on the estimated potential impact of severe but plausible 

scenarios, that consider our principal risks, including that relating to climate change, along with the Group’s proposed responses as a result 

The Group’s strong balance sheet and liquidity position, its leading market shares and largely variable cost base, together with its unique 

portfolio of brands and resilient and talented people will, management believe, allow the Group to successfully face these uncertain times. 

The Group has considerable financial resources together with long-term contracts with a number of customers and suppliers across 

Following the assessment based on a quantitative viability exercise and the performance of various stress tests, it is deemed appropriate that 

the Group continues to adopt the going concern basis for the preparation of the consolidated financial statements under the historical cost 

convention, as modified by the revaluation of money market funds, investments in equity instruments classified at fair value through other 

comprehensive income and derivative financial instruments.

Change in accounting policy

The Group re-assessed the presentation of its share of results of equity-method investments. The Group had previously presented its share 

of results from all equity-method investments in a single line after operating profit. As of 1 January 2020, the Group elected to change the 

classification of its investments in joint ventures and associates to integral and non-integral investments and present its share of results from 

integral equity-method investments within operating profit.

Integral investments in joint ventures and associates are those which are considered to be part of the Group’s core operations and strategy; 
therefore including the Group’s share of results from integral equity-method investments within operating profit better reflects the 
relevance of their underlying activities to the Group. The share of results of non-integral equity method investments (i.e. investments that 
are not considered to be part of the Group’s core operations and strategy) continue to be presented below operating profit. Furthermore, 
as of 1 January 2020, the Group presents cash flows in respect of its investments in integral and non-integral associates and joint ventures 
separately within investing activities, to reflect the distinction in the income statement.

For 2019, the share of results of equity-method investments amounted to €13.0m of which €8.5m was attributable to integral equity-method 
investments and €4.5m to non-integral equity-method investments. As the amounts are not material, comparatives have not been restated.

Basis of consolidation
Subsidiary undertakings are those companies over which the Group, directly or indirectly, has control. The Group controls an entity when the 
Group is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through 
power over the entity. Subsidiary undertakings are consolidated from the date on which control is transferred to the Group and cease to be 
consolidated from the date on which control is transferred out of the Group.

Transactions with non-controlling interests that do not result in loss of control are accounted for as equity transactions – that is, as transactions 
with the owners in their capacity as owners. The difference between fair value of any consideration paid and the relevant share acquired 
of the carrying value of net assets of the subsidiary is recorded in equity.

Inter-company transactions and balances between Group companies are eliminated. The subsidiaries’ accounting policies are consistent 
with policies adopted by the Group.

When the Group ceases to have control, any retained interest in the entity is remeasured to its fair value at the date when such control is lost, 
with the change in carrying amount recognised in profit or loss. The fair value is the initial carrying amount for the purposes of subsequently 
accounting for the retained interest as an associate, joint venture or financial asset. In addition, any amounts previously recognised in other 
comprehensive income in respect of that entity are accounted for as if the Group had directly disposed of the related assets or liabilities. 
This means that amounts previously recognised in other comprehensive income, if any, are reclassified to profit or loss.

3. Foreign currency and translation
The individual financial statements of each Group entity are presented in the currency of the primary economic environment in which the 
entity operates (its functional currency). For the purpose of the consolidated financial statements, the results and financial position of each 
entity are expressed in Euro, which is the presentation currency for the consolidated financial statements. 

The assets and liabilities of foreign subsidiaries are translated into Euro at the exchange rate prevailing at the balance sheet date. 
The results of foreign subsidiaries are translated into Euro using the average monthly exchange rate (being a reasonable approximation 
of the rates prevailing on the transaction dates). The exchange differences arising on translation are recognised in other comprehensive 
income. On disposal of a foreign entity, accumulated exchange differences are recognised as a component of the gain or loss on disposal.

Transactions in foreign currencies are recorded at the rate ruling at the date of transaction. Monetary assets and liabilities denominated 
in foreign currencies are remeasured at the rate of exchange ruling at the balance sheet date. All gains and losses arising on remeasurement 
are included in the income statement, except for exchange differences arising on assets and liabilities classified as cash flow hedges 
which are deferred in equity until the occurrence of the hedged transaction, at which time they are recognised in the income statement. 
Share capital denominated in a currency other than the functional currency is initially stated at spot rate of the date of issue but is 
not retranslated.

The principal exchange rates used for translation purposes in respect of one Euro are:

US Dollar
UK Sterling
Polish Zloty
Nigerian Naira
Hungarian Forint
Swiss Franc
Russian Rouble
Romanian Leu
Ukrainian Hryvnia
Czech Koruna
Serbian Dinar

Average
2020
1.14
0.89
4.44
435.06
350.65
1.07
82.23
4.84
30.66
26.45
117.58

Average
2019
1.12
0.88
4.30
405.07
325.10
1.11
72.54
4.74
29.03
25.67
117.87

Closing
2020
1.22
0.91
4.54
480.68
364.83
1.08
90.55
4.88
34.64
26.21
117.57

Closing
2019
1.12
0.85
4.26
406.66
330.46
1.09
69.43
4.79
25.81
25.46
117.55

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COCA-COLA HBC

Notes to the consolidated financial statements continued

4. Accounting pronouncements

a) Accounting pronouncements adopted in 2020
The Group has adopted the following amendments which were issued by the IASB that are relevant to its operations and effective for 
accounting periods beginning on 1 January 2020:

•  Definition of a Business – Amendments to IFRS 3;
•  Revised Conceptual Framework for Financial Reporting;
•  Definition of Material – Amendments to IAS 1 and IAS 8;
• 

Interest Rate Benchmark Reform – Phase 1 – Amendments to IFRS 9, IAS 39 and IFRS 7.

The above amendments that came into effect on 1 January 2020 did not have a material impact on the consolidated financial statements 
of the Group. 

b) Accounting pronouncements not yet adopted
At the date of approval of these consolidated financial statements, the following amendments relevant to the Group’s operations were 
issued but not yet effective and not early-adopted:

Interest Rate Benchmark Reform – Phase 2 – Amendments to IFRS 9, IAS 39, IFRS 7 and IFRS 16;

•  COVID 19-Related Rent Concessions – Amendments to IFRS 16;
• 
•  Property, Plant and Equipment: Proceeds before Intended Use – Amendments to IAS 16;
•  Onerous Contracts – Cost of Fulfilling a Contract – Amendments to IAS 37;
•  Classification of Liabilities as Current or Non-current – Amendments to IAS 1;
•  Reference to the Conceptual Framework – Amendments to IFRS 3;
•  Annual Improvements to IFRS Standards 2018-2020;
•  Disclosure of Accounting Policies – Amendments to IAS 1; and
•  Definition of Accounting Estimates – Amendments to IAS 8. 

The above amendments and improvements are not expected to have a material impact on the consolidated financial statements of the Group.

5. Critical accounting estimates and judgements
In conformity with IFRS, the preparation of the consolidated financial statements for Coca-Cola HBC requires management to make estimates 
and judgements that affect the reported amounts of assets, liabilities, revenues and expenses, and the disclosure of contingent assets 
and liabilities in the consolidated financial statements and accompanying notes. Although these estimates and judgements are based on 
management’s knowledge of current events and actions that may be undertaken in the future, actual results may ultimately differ from estimates.

Estimates
The key items concerning the future and other key sources of estimation uncertainty at the reporting date, that have a significant risk 
of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year, are described below:

Income taxes (refer to Note 10);
Impairment of goodwill and indefinite-lived intangible assets (refer to Note 13);

• 
• 
•  Employee benefits – defined benefit pension plans (refer to Note 21).

Judgements
In the process of applying the Group’s accounting policies, management has made the following judgements, apart from those involving 
estimations as described above, which have the most significant effect on the amounts recognised in the consolidated financial statements:

•  Joint arrangements (refer to Note 15).

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The Group has adopted the following amendments which were issued by the IASB that are relevant to its operations and effective for 

Notes to the consolidated financial statements continued

4. Accounting pronouncements

a) Accounting pronouncements adopted in 2020

accounting periods beginning on 1 January 2020:

•  Definition of a Business – Amendments to IFRS 3;

•  Revised Conceptual Framework for Financial Reporting;

•  Definition of Material – Amendments to IAS 1 and IAS 8;

of the Group. 

b) Accounting pronouncements not yet adopted

issued but not yet effective and not early-adopted:

•  COVID 19-Related Rent Concessions – Amendments to IFRS 16;

• 

Interest Rate Benchmark Reform – Phase 2 – Amendments to IFRS 9, IAS 39, IFRS 7 and IFRS 16;

•  Property, Plant and Equipment: Proceeds before Intended Use – Amendments to IAS 16;

•  Onerous Contracts – Cost of Fulfilling a Contract – Amendments to IAS 37;

•  Classification of Liabilities as Current or Non-current – Amendments to IAS 1;

•  Reference to the Conceptual Framework – Amendments to IFRS 3;

•  Annual Improvements to IFRS Standards 2018-2020;

•  Disclosure of Accounting Policies – Amendments to IAS 1; and

•  Definition of Accounting Estimates – Amendments to IAS 8. 

• 

Interest Rate Benchmark Reform – Phase 1 – Amendments to IFRS 9, IAS 39 and IFRS 7.

The above amendments that came into effect on 1 January 2020 did not have a material impact on the consolidated financial statements 

At the date of approval of these consolidated financial statements, the following amendments relevant to the Group’s operations were 

The key items concerning the future and other key sources of estimation uncertainty at the reporting date, that have a significant risk 

of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year, are described below:

Income taxes (refer to Note 10);

• 

• 

Impairment of goodwill and indefinite-lived intangible assets (refer to Note 13);

•  Employee benefits – defined benefit pension plans (refer to Note 21).

Estimates

Judgements

In the process of applying the Group’s accounting policies, management has made the following judgements, apart from those involving 

estimations as described above, which have the most significant effect on the amounts recognised in the consolidated financial statements:

•  Joint arrangements (refer to Note 15).

6. Segmental analysis
The Group has essentially one business, being the production, sale and distribution of ready-to-drink, primarily non-alcoholic, beverages. 
The Group operates in 28 countries, which are aggregated in reportable segments as follows:

Established markets: Austria, Cyprus, Greece, Italy, Northern Ireland, 

Developing markets: Croatia, Czech Republic, Estonia, Hungary, 

the Republic of Ireland and Switzerland.

Emerging markets:

Latvia, Lithuania, Poland, Slovakia and Slovenia.
Armenia, Belarus, Bosnia and Herzegovina, 
Bulgaria, Moldova, Montenegro, Nigeria, North 
Macedonia, Romania, the Russian Federation, 
Serbia (including the Republic of Kosovo) 
and Ukraine.

The Group’s operations in each of the three reportable segments have been aggregated on the basis of their similar economic characteristics, 
assessed by reference to their net sales revenue per unit case as well as disposable income per capita, exposure to political and economic 
volatility, regulatory environments, customers and distribution infrastructures. The accounting policies of the reportable segments are the 
same as those adopted by the Group. The Group’s chief operating decision maker is its Operating Committee, which evaluates performance 
and allocates resources based on volume, net sales revenue and operating profit.

The above amendments and improvements are not expected to have a material impact on the consolidated financial statements of the Group.

a) Volume and net sales revenue
The Group sales volume in million unit cases1 for the years ended 31 December was as follows:

5. Critical accounting estimates and judgements

In conformity with IFRS, the preparation of the consolidated financial statements for Coca-Cola HBC requires management to make estimates 

and judgements that affect the reported amounts of assets, liabilities, revenues and expenses, and the disclosure of contingent assets 

and liabilities in the consolidated financial statements and accompanying notes. Although these estimates and judgements are based on 

management’s knowledge of current events and actions that may be undertaken in the future, actual results may ultimately differ from estimates.

Established
Developing
Emerging
Total volume

2020
536.9
412.1
1,186.6
2,135.6

2019
624.5
431.1
1,208.9
2,264.5

1. 

 One unit case corresponds to approximately 5.678 litres or 24 servings, being a typically used measure of volume. For biscuits volume, one unit case corresponds to 1 kilogram. 
Volume data is derived from unaudited operational data. 

Net sales revenue per reportable segment for the years ended 31 December is presented in the graphs below:

2020
€6,131.8m

2019
€7,026.0m

Established: €2,174.6m
Developing: €1,170.9m
Emerging: €2,786.3m

Established: €2,517.6m
Developing: €1,352.1m
Emerging: €3,156.3m

Sales or transfers between the Group’s segments are not material, nor are there any customers who represent more than 10% of net sales 
revenue for the Group.

154

COCA-COLA HBC

Notes to the consolidated financial statements continued

6. Segmental analysis continued
In addition to non-alcoholic, ready-to-drink beverages (‘NARTD’), the Group sells and distributes premium spirits. An analysis of volume 
and net sales revenue per product type for the years ended 31 December is presented below:
Volume in million unit cases1:
NARTD2
Premium spirits
Total volume

2020
2,133.2
2.4
2,135.6

2019
2,261.8
2.7
2,264.5

Net sales revenue in € million:
NARTD
Premium spirits
Total net sales revenue

5,974.4
157.4
6,131.8

6,845.7
180.3
7,026.0

1.  One unit case corresponds to approximately 5.678 litres or 24 servings, being a typically used measure of volume. For premium spirits volume, one unit case also corresponds 

to 5.678 litres. For biscuits volume, one unit case corresponds to 1 kilogram. Volume data is derived from unaudited operational data.

2.  NARTD: non-alcoholic, ready-to-drink beverages.

Net sales revenue from external customers attributed to Switzerland (the Group’s country of domicile), Russia, Italy and Nigeria was as 
follows for the years ended 31 December:

Switzerland
Russia
Italy
Nigeria
All countries other than Switzerland, Russia, Italy and Nigeria
Total net sales revenue from external customers

b) Other income statement items

Year ended 31 December 
Operating profit:
Established
Developing
Emerging
Total operating profit

Finance costs:
Established
Developing
Emerging
Corporate³
Inter-segment finance cost
Total finance costs

Finance income:
Established
Developing
Emerging
Corporate³
Inter-segment finance income
Total finance income

Income tax expense:
Established
Developing
Emerging
Corporate3
Total income tax expense

Reconciling items:
Share of results of equity-method investments
Share of results of non-integral equity-method investments
Profit after tax

3.  Corporate refers to holding, finance and other non-operating subsidiaries of the Group.

2020
€ million
368.0
773.3
751.5
509.0
3,730.0
6,131.8

2019
€ million
399.6
1,059.5
897.6
512.9
4,156.4
7,026.0

2020
€ million

203.3
97.0
360.4
660.7

(21.5)
(5.7)
(13.2)
(138.0)
104.5
(73.9)

1.1
0.7
10.1
96.4
(104.5)
3.8

(41.8)
(28.7)
(89.0)
(19.4)
(178.9)

–
3.3
415.0

2019
€ million

236.0
139.0
340.3
715.3

(25.7)
(6.0)
(15.6)
(149.2)
123.1
(73.4)

1.0
1.6
23.4
103.4
(123.1)
6.3

(61.4)
(27.0)
(66.2)
(18.6)
(173.2)

13.0
–
488.0

Note

9

9

10

15
15

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INTEGRATED ANNUAL REPORT 2020

155

Notes to the consolidated financial statements continued

6. Segmental analysis continued

In addition to non-alcoholic, ready-to-drink beverages (‘NARTD’), the Group sells and distributes premium spirits. An analysis of volume 

and net sales revenue per product type for the years ended 31 December is presented below:

1.  One unit case corresponds to approximately 5.678 litres or 24 servings, being a typically used measure of volume. For premium spirits volume, one unit case also corresponds 

to 5.678 litres. For biscuits volume, one unit case corresponds to 1 kilogram. Volume data is derived from unaudited operational data.

2.  NARTD: non-alcoholic, ready-to-drink beverages.

follows for the years ended 31 December:

Net sales revenue from external customers attributed to Switzerland (the Group’s country of domicile), Russia, Italy and Nigeria was as 

Switzerland

Russia

Italy

Nigeria

All countries other than Switzerland, Russia, Italy and Nigeria

Total net sales revenue from external customers

b) Other income statement items

Volume in million unit cases1:

NARTD2

Premium spirits

Total volume

Net sales revenue in € million:

NARTD

Premium spirits

Total net sales revenue

Year ended 31 December 

Operating profit:

Established

Developing

Emerging

Total operating profit

Inter-segment finance cost

Total finance costs

Finance costs:

Established

Developing

Emerging

Corporate³

Finance income:

Established

Developing

Emerging

Corporate³

Inter-segment finance income

Total finance income

Income tax expense:

Established

Developing

Emerging

Corporate3

Total income tax expense

Reconciling items:

Share of results of equity-method investments

Share of results of non-integral equity-method investments

Profit after tax

3.  Corporate refers to holding, finance and other non-operating subsidiaries of the Group.

2020

2,133.2

2.4

2,135.6

5,974.4

157.4

6,131.8

2020

€ million

368.0

773.3

751.5

509.0

3,730.0

6,131.8

2020

€ million

203.3

97.0

360.4

660.7

(21.5)

(5.7)

(13.2)

(138.0)

104.5

(73.9)

1.1

0.7

10.1

96.4

(104.5)

3.8

(41.8)

(28.7)

(89.0)

(19.4)

(178.9)

–

3.3

415.0

2019

2,261.8

2.7

2,264.5

6,845.7

180.3

7,026.0

2019

€ million

399.6

1,059.5

897.6

512.9

4,156.4

7,026.0

2019

€ million

236.0

139.0

340.3

715.3

(25.7)

(6.0)

(15.6)

(149.2)

123.1

(73.4)

1.0

1.6

23.4

103.4

(123.1)

6.3

(61.4)

(27.0)

(66.2)

(18.6)

(173.2)

13.0

–

488.0

Note

9

9

10

15

15

Depreciation and impairment of property, plant and equipment, and amortisation of intangible assets included in the measure of operating 
profit, are as follows:

Depreciation and impairment of property, plant and equipment:
Established
Developing
Emerging
Total depreciation and impairment of property, plant and equipment
Amortisation of intangible assets:
Developing
Emerging
Total amortisation of intangible assets

Note

14

13

2020
€ million

(109.6)
(66.4)
(212.1)
(388.1)

(0.2)
(0.7)
(0.9)

2019
€ million

(103.3)
(65.0)
(216.5)
(384.8)

(0.1)
(0.6)
(0.7)

c) Other items
The balance of non-current assets4 attributed to Switzerland (the Group’s country of domicile), Russia, Italy and Nigeria was as follows 
for the years ended 31 December:

Switzerland
Russia
Italy
Nigeria
All countries other than Switzerland, Russia, Italy and Nigeria 
Total non-current assets⁴

2020
€ million
540.0
307.4
1,108.8
553.3
2,465.0
4,974.5

4.  Excluding other financial assets, deferred tax assets, pension plan assets, trade and loans receivable.

Expenditure of property, plant and equipment per reportable segment was as follows for the years ended 31 December:

Established
Developing
Emerging
Total expenditure of property, plant and equipment

7. Net sales revenue

2020
€ million
108.2
69.3
241.7
419.2

2019
€ million
546.7
551.3
1,087.7
564.5
2,297.2
5,047.4

2019
€ million
102.0
84.5
286.7
473.2

Accounting policy
The Group essentially produces, sells and distributes ready-to-drink, primarily non-alcoholic, beverages. Under IFRS 15 ‘Revenue from 
contracts with customers’, the Group recognises revenue when control of the products is transferred, being when the products are 
delivered to the customer. 

Net sales revenue is measured at the fair value of the consideration received or receivable and is stated net of sales discounts and 
consideration paid to customers. These mainly take the form of promotional incentives and are amortised over the terms of the related 
contracts as a deduction in revenue. 

The Group provides volume rebates to customers once the quantity of goods purchased during the period exceeds a threshold specified 
in the contract. To estimate the variable consideration for the expected future rebates, the Group uses the most likely amount method.

Net sales revenue includes excise and other duties where the Group acts as a principal but excludes amounts collected by third 
parties such as value-added taxes as these are not included in the transaction price. The Group assesses these taxes and duties 
on a jurisdiction-by-jurisdiction basis to conclude on the appropriate accounting treatment. 

Coca-Cola HBC receives contributions from The Coca-Cola Company in order to promote sales of its brands. Contributions for price 
support, marketing and promotional campaigns in respect of specific customers are recognised as an offset to promotional incentives 
provided to those customers to which the contributions contractually relate. These contributions are accrued and matched to the 
expenditure to which they relate (refer to Note 27).

Refer to Note 6 for an analysis of net sales revenue per reportable segment.

156

COCA-COLA HBC

Notes to the consolidated financial statements continued

8. Operating expenses
Operating expenses for the year ended 31 December comprised: 

Selling expenses
Delivery expenses
Administrative expenses
Restructuring expenses
Acquisition costs (refer to Note 23)
Operating expenses

2020
€ million
799.7
484.3
388.4
9.8
–
1,682.2

2019
€ million
938.6
539.2
411.5
37.8
3.2
1,930.3

In 2020, operating expenses included net gain on disposals of non-current assets of €1.4m (2019: €6.2m net gain).

a) Restructuring expenses

Accounting policy
Restructuring expenses are recorded in a separate line item within operating expenses and comprise costs arising from significant 
changes in the way the Group conducts its business such as significant supply chain infrastructure changes, outsourcing of activities and 
centralisation of processes. Restructuring provisions are recognised only when the Group has a present constructive obligation, which 
is when a detailed formal plan identifies the business or part of the business concerned, the location, function and number of employees 
affected, a detailed estimate of the associated costs, as well as an appropriate timeline and the employees affected have been notified 
of the plan’s main features.

As part of the effort to optimise its cost base and sustain competitiveness in the marketplace, the Company undertakes restructuring 
initiatives. The restructuring concerns mainly employees’ costs (2019: employees’ costs and impairment of property, plant and equipment, 
refer to Note 14). Restructuring expenses per reportable segment for the years ended 31 December are presented below:

2020
€9.8m

2019
€37.8m

Established: €5.5m
Developing: €4.0m
Emerging: €0.3m

Established: €20.0m
Developing: €6.7m
Emerging: €11.1m

b) Employee costs
Employee costs for the years ended 31 December comprised:

Wages and salaries
Social security costs
Pension and other employee benefits
Termination benefits
Total employee costs

2020
€ million
681.8
137.9
116.8
19.3
955.8

2019
€ million
732.4
145.0
117.7
42.2
1,037.3

The average number of full-time equivalent employees in 2020 was 27,722 (2019: 28,389).

Employee costs for 2020 included in operating expenses and cost of goods sold amounted to €720.5m and €235.3m respectively 
(2019: €785.1m and €252.2m respectively).

c) Directors’ and senior management remuneration
The total remuneration paid or accrued for Directors and the senior management team for the years ended 31 December comprised:

Salaries and other short-term benefits
Performance share awards
Pension and post-employment benefits
Total remuneration

2020
€ million
15.9
4.9
0.8
21.6

2019
€ million
14.9
5.5
0.9
21.3

Notes to the consolidated financial statements continued

8. Operating expenses

Operating expenses for the year ended 31 December comprised: 

2020

€ million

799.7

484.3

388.4

9.8

–

2019

€ million

938.6

539.2

411.5

37.8

3.2

1,682.2

1,930.3

Selling expenses

Delivery expenses

Administrative expenses

Restructuring expenses

Acquisition costs (refer to Note 23)

Operating expenses

a) Restructuring expenses

Accounting policy

In 2020, operating expenses included net gain on disposals of non-current assets of €1.4m (2019: €6.2m net gain).

Restructuring expenses are recorded in a separate line item within operating expenses and comprise costs arising from significant 

changes in the way the Group conducts its business such as significant supply chain infrastructure changes, outsourcing of activities and 

centralisation of processes. Restructuring provisions are recognised only when the Group has a present constructive obligation, which 

is when a detailed formal plan identifies the business or part of the business concerned, the location, function and number of employees 

affected, a detailed estimate of the associated costs, as well as an appropriate timeline and the employees affected have been notified 

of the plan’s main features.

As part of the effort to optimise its cost base and sustain competitiveness in the marketplace, the Company undertakes restructuring 

initiatives. The restructuring concerns mainly employees’ costs (2019: employees’ costs and impairment of property, plant and equipment, 

refer to Note 14). Restructuring expenses per reportable segment for the years ended 31 December are presented below:

Established: €5.5m

Developing: €4.0m

Emerging: €0.3m

b) Employee costs

Established: €20.0m

Developing: €6.7m

Emerging: €11.1m

Employee costs for the years ended 31 December comprised:

Pension and other employee benefits

Wages and salaries

Social security costs

Termination benefits

Total employee costs

The average number of full-time equivalent employees in 2020 was 27,722 (2019: 28,389).

Employee costs for 2020 included in operating expenses and cost of goods sold amounted to €720.5m and €235.3m respectively 

(2019: €785.1m and €252.2m respectively).

c) Directors’ and senior management remuneration

The total remuneration paid or accrued for Directors and the senior management team for the years ended 31 December comprised:

Salaries and other short-term benefits

Performance share awards

Pension and post-employment benefits

Total remuneration

2020

€ million

681.8

137.9

116.8

19.3

955.8

2020

€ million

15.9

4.9

0.8

21.6

2019

€ million

732.4

145.0

117.7

42.2

1,037.3

2019

€ million

14.9

5.5

0.9

21.3

156

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

157

d) Fees and other services of the auditor
Audit and other fees charged in the income statement concerning the auditor of the consolidated financial statements, 
PricewaterhouseCoopers S.A. and affiliates were as follows for the years ended 31 December:

Audit fees
Audit-related fees
Other fees
Total audit and all other fees

9. Finance costs, net

2020
€ million
4.5
0.6
–
5.1

2019
€ million
4.9
0.4
–
5.3

Accounting policy
Interest income and interest expense are recognised using the effective interest rate method, and are recorded in the income statement 
within ‘Finance income’ and ‘Finance cost’ respectively. Interest expense includes finance charges with respect to leases. Interest expense 
also includes amortisation of the loss on the forward starting swaps and the net impact from swaptions recorded in other comprehensive 
income (refer to Note 24).

Finance costs, net for the years ended 31 December comprised:

Interest income
Interest expense
Other finance costs
Net foreign exchange remeasurement (loss) / gain
Finance costs
Finance costs, net

2020
€ million
3.8
(71.8)
(1.8)
(0.3)
(73.9)
(70.1)

2019
€ million
6.3
(71.3)
(2.6)
0.5
(73.4)
(67.1)

Other finance costs include commitment fees on loan facilities (for the part not yet drawn down) and other similar fees.

For the interest expense incurred with respect to leases refer to Note 16.

2020

€9.8m

2019

€37.8m

10. Taxation

SR

CG

FS

SSR

SI

Accounting policy
Tax is recognised in the income statement, except to the extent that it relates to items recognised in other comprehensive income 
or in equity. In this case, the tax is recognised in other comprehensive income or directly in equity. 

The current income tax expense is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in 
the countries where the Group operates and generates taxable income. Management periodically evaluates positions taken in tax returns 
with respect to situations in which applicable tax regulations are subject to interpretation and establishes provisions where appropriate, 
on the basis of amounts expected to be paid to the tax authorities. 

Deferred tax is provided using the liability method for all temporary differences arising between the tax bases of assets and liabilities and 
their carrying values for financial reporting purposes. However, the deferred tax liabilities are not recognised if they arise from the initial 
recognition of goodwill. Deferred tax is also not accounted for if it arises from initial recognition of an asset or liability in a transaction other 
than a business combination that at the time of the transaction affects neither accounting nor taxable profit or loss. Tax rates enacted 
or substantively enacted at the balance sheet date are those that are expected to apply when the deferred tax asset is realised or 
deferred tax liability is settled.

Deferred tax assets are recognised to the extent that it is probable that future taxable profit will be available against which the temporary 
differences can be utilised. Deferred tax assets are recognised for tax losses carried forward to the extent that realisation of the related 
tax benefit through the reduction of the future taxes is probable.

Deferred tax is provided on temporary differences arising on investments in subsidiaries, associates and joint ventures, except where 
the timing of the reversal of the temporary difference can be controlled by the Group, and it is probable that the temporary difference will 
not reverse in the foreseeable future. This includes taxation in respect of the retained earnings of overseas subsidiaries only to the extent 
that, at the balance sheet date, dividends have been accrued as receivable or a binding agreement to distribute past earnings in future 
periods has been entered into by the subsidiary.

Deferred tax assets and deferred tax liabilities are offset if a legally enforceable right exists to offset current tax assets against current 
income tax liabilities and the deferred taxes relate to the same taxation authority on either the same taxable entity or different taxable 
entities where there is an intention to settle the balances on a net basis.

Critical accounting estimates
The Group is subject to income taxes in numerous jurisdictions. There are many transactions and calculations for which the ultimate tax 
determination cannot be assessed with certainty in the ordinary course of business. The Group recognises a provision for potential cases 
that might arise in the foreseeable future based on assessment of the probabilities as to whether additional taxes will be due. Where the 
final tax outcome on these matters is different from the amounts that were initially recorded, such differences will impact the income tax 
provision in the period in which such determination is made. The income tax provision amounted to €37.2m as at 31 December 2020 
(2019: €95.1m) and is included in the line ‘Current tax liabilities’ of the consolidated balance sheet.

158

COCA-COLA HBC

Notes to the consolidated financial statements continued

10. Taxation continued
The income tax charge for the years ended 31 December was as follows:

Current tax expense
Deferred tax expense
Income tax expense 

2020
€ million
111.5
67.4
178.9

2019
€ million
185.6
(12.4)
173.2

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the weighted average tax rate applicable 
to profits of the consolidated entities as follows:

Profit before tax

Tax calculated at domestic tax rates applicable to profits in the respective countries
Additional local taxes in foreign jurisdictions
Tax holidays in foreign jurisdictions
Expenses non-deductible for tax purposes
Income not subject to tax
Changes in tax laws and rates
Movement of accumulated tax losses
Movement of deferred tax asset not recognised
Nigerian tax audit settlement
Other
Income tax expense

2020
€ million
593.9

119.8
10.3
(6.1)
14.5
(6.9)
(0.4)
3.3
(0.2)
16.5
28.1
178.9

2019
€ million
661.2

139.9
9.0
(3.6)
23.8
(5.1)
0.9
3.5
0.4
–
4.4
173.2

Non-deductible expenses for tax purposes include marketing and advertising expenses, service fees, bad debt provisions, entertainment 
expenses, certain employee benefits and other items that, partially or in full, are not deductible for tax purposes in certain of our jurisdictions. 

In August 2020, Nigerian Bottling Company Ltd (’NBC’), the Group’s subsidiary in Nigeria, settled the additional tax assessed by the Nigerian 
tax authorities (’FIRS’) following the completion of their income tax audit for the years 2005–2019 and their transfer pricing (’TP’) audit for the 
years 2011-2019. The net impact to the income tax expense, following the utilisation of provisions for uncertain tax positions, was €16.5m, 
out of which €7.2m is attributable to the results of the TP audit. As a result of the TP audit, the FIRS adjusted NBC’s profitability, increasing 
its taxable base accordingly. This increase of NBC’s taxable base resulted in the elimination of accumulated capital allowances and to the 
extent these were not sufficient to offset the full impact of the tax adjustment in a certain year, a tax payment was required to be made. 
Following the settlement, the total tax assessed by the FIRS in relation to the TP audit amounted to €62.7m, of which €7.6m was settled in cash 
and the remaining €55.1m was settled through the elimination of the deferred tax asset relating to the available capital allowances in NBC.

Deferred tax assets and liabilities presented in the consolidated balance sheet as at 31 December can be further analysed as follows:

To be recovered after 12 months
To be recovered within 12 months
Gross deferred tax assets
Offset of deferred tax
Net deferred tax assets

Deferred tax liabilities:
To be recovered after 12 months
To be recovered within 12 months
Gross deferred tax liabilities
Offset of deferred tax
Net deferred tax liabilities

A reconciliation of net deferred tax is presented below:

As at 1 January
Taken to the income statement
Arising on acquisitions (refer to Note 23)
Joint arrangement reclassification (refer to Note 15)
Taken to other comprehensive income
Taken directly to equity
Foreign currency translation
As at 31 December

2020
€ million
34.4
67.8
102.2
(67.1)
35.1

(237.6)
(12.0)
(249.6)
67.1
(182.5)

2020
€ million
(95.0)
(67.4)
–
3.7
(0.4)
(0.3)
12.0
(147.4)

2019
€ million
47.6
85.2
132.8
(68.3)
64.5

(204.1)
(23.7)
(227.8)
68.3
(159.5)

2019
€ million
(83.9)
12.4
(17.5)
–
3.2
(3.2)
(6.0)
(95.0)

SR

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158

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

159

Notes to the consolidated financial statements continued

10. Taxation continued

The income tax charge for the years ended 31 December was as follows:

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the weighted average tax rate applicable 

to profits of the consolidated entities as follows:

Tax calculated at domestic tax rates applicable to profits in the respective countries

Non-deductible expenses for tax purposes include marketing and advertising expenses, service fees, bad debt provisions, entertainment 

expenses, certain employee benefits and other items that, partially or in full, are not deductible for tax purposes in certain of our jurisdictions. 

In August 2020, Nigerian Bottling Company Ltd (’NBC’), the Group’s subsidiary in Nigeria, settled the additional tax assessed by the Nigerian 

tax authorities (’FIRS’) following the completion of their income tax audit for the years 2005–2019 and their transfer pricing (’TP’) audit for the 

years 2011-2019. The net impact to the income tax expense, following the utilisation of provisions for uncertain tax positions, was €16.5m, 

out of which €7.2m is attributable to the results of the TP audit. As a result of the TP audit, the FIRS adjusted NBC’s profitability, increasing 

its taxable base accordingly. This increase of NBC’s taxable base resulted in the elimination of accumulated capital allowances and to the 

extent these were not sufficient to offset the full impact of the tax adjustment in a certain year, a tax payment was required to be made. 

Following the settlement, the total tax assessed by the FIRS in relation to the TP audit amounted to €62.7m, of which €7.6m was settled in cash 

and the remaining €55.1m was settled through the elimination of the deferred tax asset relating to the available capital allowances in NBC.

Deferred tax assets and liabilities presented in the consolidated balance sheet as at 31 December can be further analysed as follows:

Current tax expense

Deferred tax expense

Income tax expense 

Profit before tax

Additional local taxes in foreign jurisdictions

Tax holidays in foreign jurisdictions

Expenses non-deductible for tax purposes

Income not subject to tax

Changes in tax laws and rates

Movement of accumulated tax losses

Movement of deferred tax asset not recognised

Nigerian tax audit settlement

Other

Income tax expense

To be recovered after 12 months

To be recovered within 12 months

Gross deferred tax assets

Offset of deferred tax

Net deferred tax assets

Deferred tax liabilities:

To be recovered after 12 months

To be recovered within 12 months

Gross deferred tax liabilities

Offset of deferred tax

Net deferred tax liabilities

A reconciliation of net deferred tax is presented below:

As at 1 January

Taken to the income statement

Arising on acquisitions (refer to Note 23)

Joint arrangement reclassification (refer to Note 15)

Taken to other comprehensive income

Taken directly to equity

Foreign currency translation

As at 31 December

2020

€ million

111.5

67.4

178.9

2020

€ million

593.9

119.8

10.3

(6.1)

14.5

(6.9)

(0.4)

3.3

(0.2)

16.5

28.1

178.9

2020

€ million

34.4

67.8

102.2

(67.1)

35.1

(237.6)

(12.0)

(249.6)

67.1

(182.5)

2020

€ million

(95.0)

(67.4)

–

3.7

(0.4)

(0.3)

12.0

(147.4)

2019

€ million

185.6

(12.4)

173.2

2019

€ million

661.2

139.9

9.0

(3.6)

23.8

(5.1)

0.9

3.5

0.4

–

4.4

173.2

2019

€ million

47.6

85.2

132.8

(68.3)

64.5

(204.1)

(23.7)

(227.8)

68.3

(159.5)

2019

€ million

(83.9)

12.4

(17.5)

–

3.2

(3.2)

(6.0)

(95.0)

The movements in deferred tax assets and liabilities during the year, without taking into consideration the offsetting of balances within 
the same tax jurisdiction where applicable, are as follows:

Deferred tax assets
As at 1 January 2019
Arising on acquisitions (refer to Note 23)
Taken to the income statement
Taken to other comprehensive income
Taken directly to equity
Transfers between assets / liabilities
Foreign currency translation
As at 31 December 2019
Joint arrangement reclassification (refer to 
Note 15)
Taken to the income statement
Taken to other comprehensive income
Taken directly to equity
Transfers between assets / liabilities
Foreign currency translation
As at 31 December 2020

Provisions
€ million
41.4
0.4
(3.3)
–
–
0.3
2.4
41.2

(0.1)
(8.6)
–
–
–
(4.1)
28.4

Pensions and
benefit plans
€ million
16.8
0.1
(2.8)
1.7
–
1.8
0.1
17.7

Tax losses
carry-forward
€ million
3.2
–
(1.9)
–
–
–
0.1
1.4

(0.2)
(1.0)
1.3
–
(1.6)
(0.1)
16.1

–
0.5
–
–
–
–
1.9

Deferred tax liabilities
As at 1 January 2019
Arising on acquisitions (refer to Note 23)
Taken to the income statement
Taken to other comprehensive income
Transfers between assets / liabilities
Foreign currency translation
As at 31 December 2019
Joint arrangement reclassification (refer to Note 15)
Taken to the income statement
Taken to other comprehensive income
Transfers between assets / liabilities
Foreign currency translation
As at 31 December 2020

Book in 
excess of tax
 depreciation
€ million
9.4
–
4.0
–
–
1.3
0.2
14.9

–
(64.7)
–
–
56.7
(1.2)
5.7

Tax in excess
 of book
 depreciation
€ million
(189.0)
(18.2)
10.4
–
(0.6)
(8.9)
(206.3)
3.3
7.7
–
(56.7)
19.2
(232.8)

Leasing
€ million
32.4
–
(3.5)
–
–
–
0.1
29.0

–
(1.5)
–
–
–
(1.0)
26.5

Derivative
instruments
€ million
(2.0)
–
0.1
0.3
–
–
(1.6)
0.7
0.3
(1.4)
0.6
–
(1.4)

Other
 deferred
tax assets
€ million
19.6
0.1
11.8
1.2
(3.2)
(1.2)
0.3
28.6

–
(2.6)
(0.7)
(0.3)
(0.3)
(1.1)
23.6

Other
deferred tax
 liabilities
€ million
(15.7)
0.1
(2.4)
–
(1.6)
(0.3)
(19.9)
–
2.5
0.4
1.3
0.3
(15.4)

Total
€ million
122.8
0.6
4.3
2.9
(3.2)
2.2
3.2
132.8

(0.3)
(77.9)
0.6
(0.3)
54.8
(7.5)
102.2

Total
€ million
(206.7)
(18.1)
8.1
0.3
(2.2)
(9.2)
(227.8)
4.0
10.5
(1.0)
(54.8)
19.5
(249.6)

Deferred tax assets recognised for tax losses carry-forward in accordance with the relevant local rules applying in the Group’s jurisdictions 
can be analysed as follows:

Attributable to tax losses that expire within five years
Attributable to tax losses that expire after five years
Attributable to tax losses that can be carried forward indefinitely
Recognised deferred tax assets attributable to tax losses

2020
€ million
0.5
0.1
1.3
1.9

2019
€ million
1.0
–
0.4
1.4

The Group has unrecognised deferred tax assets attributable to tax losses that are available to carry forward against future taxable income 
of €26.9m (2019: €24.3m). These are analysed as follows:

Attributable to tax losses that expire within five years
Attributable to tax losses that expire after five years
Unrecognised deferred tax assets attributable to tax losses

2020
€ million
15.3
11.6
26.9

2019
€ million
16.1
8.2
24.3

The aggregate amount of distributable reserves arising from the realised earnings of the Group’s operations was €2,651.3m in 2020 
(2019: €2,389.4m). No deferred tax liabilities have been recognised on such reserves given that their distribution is controlled by the Group 
or in the event of plans to remit overseas earnings of subsidiaries, such distribution would not give rise to a tax liability.

160

COCA-COLA HBC

Notes to the consolidated financial statements continued

11. Earnings per share

Accounting policy
Basic earnings per share is calculated by dividing the net profit attributable to the owners of the parent by the weighted average number 
of ordinary shares outstanding during the year. The weighted average number of ordinary shares outstanding during the year is the 
number of ordinary shares outstanding at the beginning of the year, adjusted by the number of ordinary shares bought back or issued 
during the year multiplied by a time-weighting factor. Diluted earnings per share incorporates stock options for which the average share 
price for the year is in excess of the exercise price of the stock option and which create a dilutive effect.

The calculation of the basic and diluted earnings per share attributable to the owners of the parent entity is based on the following data:

Net profit attributable to the owners of the parent (€ million) 
Weighted average number of ordinary shares for the purposes of basic earnings per share (million)
Effect of dilutive stock options (million)
Weighted average number of ordinary shares for the purposes of diluted earnings per share (million)
Basic earnings per share (€) 
Diluted earnings per share (€) 

12. Components of other comprehensive income
The components of other comprehensive income for the years ended 31 December comprise: 

Cost of hedging (refer to Note 24)
Cash flow hedges (refer to Note 24)
Foreign currency translation
Valuation (loss) / gain on equity 
investments at fair value through other 
comprehensive income
Actuarial losses
Share of other comprehensive (loss) / 
income of equity-method investments
Other comprehensive (loss) / income

Before tax
€ million
(2.2)
22.7
(254.9)

(0.2)
(12.5)

(25.4)
(272.5)

2020

Income tax
€ million
–
(2.4)
–

–
2.0

–
(0.4)

Net of tax
€ million
(2.2)
20.3
(254.9)

(0.2)
(10.5)

(25.4)
(272.9)

Before tax
€ million
(11.1)
2.5
123.4

0.2
(17.0)

0.7
98.7

2020
414.9
364.0
1.3
365.3
1.14
1.14

2019

Income tax
€ million
–
1.4
–

–
1.8

–
3.2

2019
487.5
363.7
2.2
365.9
1.34
1.33

Net of tax
€ million
(11.1)
3.9
123.4

0.2
(15.2)

0.7
101.9

The foreign currency translation loss for 2020 primarily relates to the Russian Rouble and the Nigerian Naira, while the gain from the foreign 
currency translation for 2019 related primarily to the Russian Rouble but also the Swiss Franc and Ukrainian Hryvnia.

13. Intangible assets

Accounting policy
Intangible assets consist of goodwill, franchise agreements, trademarks and water rights. Goodwill and other indefinite-lived intangible 
assets are carried at cost less accumulated impairment losses, while intangible assets with finite lives are amortised over their useful 
economic lives. The useful lives, both finite and indefinite, assigned to intangible assets are evaluated on an annual basis.

Intangible assets with indefinite lives (‘not subject to amortisation’)
Intangible assets not subject to amortisation consist of goodwill, franchise agreements and trademarks. 

Goodwill is the excess of the consideration transferred over the fair value of the share of net assets acquired. Goodwill and fair value 
adjustments arising on the acquisition of subsidiaries are treated as the assets and liabilities of those subsidiaries. These balances are 
denominated in the functional currency of the subsidiary and are translated to Euro on a basis consistent with the other assets and 
liabilities of the subsidiary.

The useful life of franchise agreements is usually based on the term of the respective franchise agreements. The Coca-Cola Company 
does not grant perpetual franchise rights outside the United States. However, given the Group’s strategic relationship with 
The Coca-Cola Company and consistent with past experience, the Group believes that franchise agreements will continue to be renewed 
at each expiration date with no significant costs. The Group has concluded that the franchise agreements are perpetual in nature and they 
have therefore been assigned indefinite useful lives.

The Group’s trademarks are assigned an indefinite useful life when they have an established sales history in the applicable region. 
It is the intention of the Group to receive a benefit from them indefinitely and there is no indication that this will not be the case.

Goodwill and other indefinite-lived intangible assets are tested for impairment annually and whenever there is an indication of impairment.

SR

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160

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

161

Notes to the consolidated financial statements continued

11. Earnings per share

Accounting policy

Basic earnings per share is calculated by dividing the net profit attributable to the owners of the parent by the weighted average number 

of ordinary shares outstanding during the year. The weighted average number of ordinary shares outstanding during the year is the 

number of ordinary shares outstanding at the beginning of the year, adjusted by the number of ordinary shares bought back or issued 

during the year multiplied by a time-weighting factor. Diluted earnings per share incorporates stock options for which the average share 

price for the year is in excess of the exercise price of the stock option and which create a dilutive effect.

The calculation of the basic and diluted earnings per share attributable to the owners of the parent entity is based on the following data:

Net profit attributable to the owners of the parent (€ million) 

Weighted average number of ordinary shares for the purposes of basic earnings per share (million)

Weighted average number of ordinary shares for the purposes of diluted earnings per share (million)

Effect of dilutive stock options (million)

Basic earnings per share (€) 

Diluted earnings per share (€) 

12. Components of other comprehensive income

The components of other comprehensive income for the years ended 31 December comprise: 

Before tax

€ million

(2.2)

22.7

(254.9)

(0.2)

(12.5)

(25.4)

(272.5)

2020

Income tax

€ million

(2.4)

–

–

–

2.0

–

(0.4)

Net of tax

€ million

(2.2)

20.3

(254.9)

(0.2)

(10.5)

(25.4)

(272.9)

Before tax

€ million

(11.1)

2.5

123.4

0.2

(17.0)

0.7

98.7

Cost of hedging (refer to Note 24)

Cash flow hedges (refer to Note 24)

Foreign currency translation

Valuation (loss) / gain on equity 

investments at fair value through other 

comprehensive income

Actuarial losses

Share of other comprehensive (loss) / 

income of equity-method investments

Other comprehensive (loss) / income

13. Intangible assets

Accounting policy

The foreign currency translation loss for 2020 primarily relates to the Russian Rouble and the Nigerian Naira, while the gain from the foreign 

currency translation for 2019 related primarily to the Russian Rouble but also the Swiss Franc and Ukrainian Hryvnia.

Intangible assets consist of goodwill, franchise agreements, trademarks and water rights. Goodwill and other indefinite-lived intangible 

assets are carried at cost less accumulated impairment losses, while intangible assets with finite lives are amortised over their useful 

economic lives. The useful lives, both finite and indefinite, assigned to intangible assets are evaluated on an annual basis.

Intangible assets with indefinite lives (‘not subject to amortisation’)

Intangible assets not subject to amortisation consist of goodwill, franchise agreements and trademarks. 

Goodwill is the excess of the consideration transferred over the fair value of the share of net assets acquired. Goodwill and fair value 

adjustments arising on the acquisition of subsidiaries are treated as the assets and liabilities of those subsidiaries. These balances are 

denominated in the functional currency of the subsidiary and are translated to Euro on a basis consistent with the other assets and 

liabilities of the subsidiary.

The useful life of franchise agreements is usually based on the term of the respective franchise agreements. The Coca-Cola Company 

does not grant perpetual franchise rights outside the United States. However, given the Group’s strategic relationship with 

The Coca-Cola Company and consistent with past experience, the Group believes that franchise agreements will continue to be renewed 

at each expiration date with no significant costs. The Group has concluded that the franchise agreements are perpetual in nature and they 

have therefore been assigned indefinite useful lives.

The Group’s trademarks are assigned an indefinite useful life when they have an established sales history in the applicable region. 

It is the intention of the Group to receive a benefit from them indefinitely and there is no indication that this will not be the case.

Goodwill and other indefinite-lived intangible assets are tested for impairment annually and whenever there is an indication of impairment.

2020

414.9

364.0

1.3

365.3

1.14

1.14

2019

Income tax

€ million

1.4

–

–

–

1.8

–

3.2

2019

487.5

363.7

2.2

365.9

1.34

1.33

Net of tax

€ million

(11.1)

3.9

123.4

0.2

(15.2)

0.7

101.9

Accounting policy continued

Intangible assets with indefinite lives (‘not subject to amortisation’) continued
For the purpose of impairment testing, goodwill is allocated to each of the Group’s cash-generating units expected to benefit from the 
business combination in which the goodwill arose. Other indefinite-lived intangible assets are also allocated to the Group’s cash-generating 
units expected to benefit from those intangibles. The cash-generating units (‘unit’) to which goodwill and other indefinite-lived intangible 
assets have been allocated are tested for impairment annually, or more frequently when there is an indication that the unit may be impaired. 
If the recoverable amount (i.e. the higher of the value in use and fair value less costs to sell) of the cash-generating unit is less than the 
carrying amount of the unit, the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and 
then pro rata to the other assets of the unit on the basis of the carrying amount of each asset in the unit. Impairment losses recognised 
against goodwill are not reversed in subsequent periods.

Intangible assets with finite lives
Intangible assets with finite lives mainly consist of water rights and certain brands, are amortised over their useful economic lives and 
are carried at cost less accumulated amortisation and impairment losses. Intangible assets with finite lives are reviewed for impairment 
whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.

Critical accounting estimates
Determining whether goodwill or indefinite-lived intangible assets are impaired requires an estimation of the value in use of the 
cash-generating units to which they have been allocated in order to determine the recoverable amount of the cash-generating units. 
The value-in-use calculation requires the Group to estimate the future cash flows expected to arise from the cash-generating unit 
and a suitable discount rate in order to calculate present value.

Additional estimates have been applied by management regarding the potential financial impact of the COVID-19 pandemic across 
markets. In this regard, a combination of the following factors was considered:

•  the future development of the virus, including the duration, scale and geographic extent of the related restrictions;
•  the expected scale and duration of the economic recovery;
•  the exposure of the market to out-of-home consumption.

The movements in intangible assets by classes of assets during the year are as follows:

Cost
As at 1 January 2019
Intangible assets arising on current year acquisitions (refer 
to Note 23)
Foreign currency translation
As at 31 December 2019
Amortisation
As at 1 January 2019
Charge for the year
As at 31 December 2019
Net book value as at 1 January 2019
Net book value as at 31 December 2019
Cost
As at 1 January 2020
Disposals
Foreign currency translation
As at 31 December 2020
Amortisation
As at 1 January 2020
Charge for the year
Disposals
As at 31 December 2020
Net book value as at 1 January 2020
Net book value as at 31 December 2020

Goodwill
€ million

1,804.7

115.0
36.4
1,956.1

182.4
–
182.4
1,622.3
1,773.7

1,956.1
(38.4)
(31.1)
1,886.6

182.4
–
–
182.4
1,773.7
1,704.2

Franchise 
agreements
€ million

Trademarks
€ million

Other intangible 
assets
€ million

146.2

–
0.2
146.4

–
–
–
146.2
146.4

146.4
–
(1.6)
144.8

–
–
–
–
146.4
144.8

59.7

121.1
6.3
187.1

9.0
0.3
9.3
50.7
177.8

187.1
(42.3)
(7.5)
137.3

9.3
0.5
(2.6)
7.2
177.8
130.1

26.3

1.3
–
27.6

19.7
0.4
20.1
6.6
7.5

27.6
(12.7)
(0.1)
14.8

20.1
0.4
(12.7)
7.8
7.5
7.0

Total
€ million

2,036.9

237.4
42.9
2,317.2

211.1
0.7
211.8
1,825.8
2,105.4

2,317.2
(93.4)
(40.3)
2,183.5

211.8
0.9
(15.3)
197.4
2,105.4
1,986.1

Disposals of goodwill and trademarks in 2020 relate to the impact from the reorganisation of Multon (refer to Note 15), while the amount 
of €12.7m relates to write-off of fully amortised finite-lived other intangible assets.

162

COCA-COLA HBC

Notes to the consolidated financial statements continued

13. Intangible assets continued

Intangible assets not subject to amortisation amounted to €1,973.8m (2019: €2,092.0m), and are presented in the charts below:

2020
€1,973.8m

2019
€2,092.0m

Goodwill: €1,704.2m
Franchise agreements: €144.8m
Trademarks: €124.8m

Goodwill: €1,773.7m
Franchise agreements: €146.4m
Trademarks: €171.9m

The carrying value of intangible assets subject to amortisation amounted to €12.3m (2019: €13.4m) and comprised water rights of €7.0m 
and trademarks of €5.3m (2019: €7.5m water rights and €5.9m trademarks).

Impairment tests for goodwill and other indefinite‑lived intangible assets 
The recoverable amount of each cash-generating unit was determined through a value-in-use calculation. That calculation uses cash 
flow projections based on financial budgets approved by the Board of Directors covering a one-year period and cash projections for four 
additional years. Cash flows for years two to five were projected by management based on operation and market-specific high-level 
assumptions including growth rates, discount rates and forecast selling prices and direct costs. Management determined gross margins 
based on past performance, expectations for the development of the market and the key impacts of the COVID-19 pandemic to each 
operation, including restrictions, as well as expectations about raw material costs. The growth rates used in perpetuity reflect the forecasts 
in line with management beliefs. These forecasts exceeded, in certain cases, those expected for the industry in general, due to the strength 
of our brand portfolio. Management estimates discount rates using rates that reflect current market assessments of the time value of 
money and risks specific to the countries of operation. The Group applies post-tax discount rates to post-tax cash flows as the valuation 
calculated using this method closely approximates to applying pre-tax discount rates to pre-tax cash flows.

No impairment of goodwill and other indefinite-lived assets was identified from the impairment tests of 2020 and 2019. 

The following table sets forth the carrying value of goodwill and other indefinite-lived intangible assets for those cash-generating units whose 
carrying value is greater than 10% of the total, as at 31 December 2020.

Italy 
Switzerland 
The Republic of Ireland and Northern Ireland 
Koncern Bambi a.d. Požarevac
All other cash-generating units
Total 

Goodwill
€ million
625.2
425.4
235.2
115.0
303.4
1,704.2

Franchise 
agreements 
€ million
126.9
–
–

17.9
144.8

Trademarks 
€ million
–
–
–
118.2
6.6
124.8

Total 
€ million
752.1
425.4
235.2
233.2
327.9
1,973.8

The carrying value percentage of intangible assets not subject to amortisation as at 31 December 2020 for the above cash-generating units 
is presented in the below graph. Also, for the above cash-generating units, cash flows beyond the five-year period (the period in perpetuity) 
have been extrapolated using the following estimated growth and discount rates:

Intangible assets not subject to amortisation 
as at 31 December 2020 (%)

Italy: 38%
Switzerland: 22%
The Republic of Ireland and
Northern Ireland: 12%
Koncern Bambi a.d. 
Požarevac: 12%
Other: 16%

Italy 
Switzerland 
The Republic of Ireland 
and Northern Ireland 
Koncern Bambi a.d. Požarevac

Growth rate in perpetuity (%)

Discount rate (%)

2020
0.9
0.9

4.0
4.5

2019
2.5
1.5

3.0
4.5

2020
7.1
6.3

6.3
7.7

2019
6.9
5.2

5.3
7.7

162

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INTEGRATED ANNUAL REPORT 2020

163

Notes to the consolidated financial statements continued

13. Intangible assets continued

Intangible assets not subject to amortisation amounted to €1,973.8m (2019: €2,092.0m), and are presented in the charts below:

2020

€1,973.8m

2019

€2,092.0m

Nigeria

Italy

Average gross 
profit margin

Growth rate in 
perpetuity

Discount rate

230bps

330bps

180bps

240bps

150bps

190bps

Sensitivity analysis 
In the cash-generating units of Nigeria and Italy, which held €17.9m and €752.1m of goodwill and franchise agreements as at 31 December 
2020, possible changes in key assumptions of the 2020 impairment test would remove the remaining headroom. As at 31 December 2020, 
the recoverable amounts of the Nigerian and Italian cash-generating unit calculated based on value in use exceeded carrying value by 
€120.9m and €310.7m respectively; changes per assumption that would eliminate remaining headroom are summarised in the table below:

SR

CG

FS

SSR

SI

Goodwill: €1,704.2m

Goodwill: €1,773.7m

Franchise agreements: €144.8m

Franchise agreements: €146.4m

Trademarks: €124.8m

Trademarks: €171.9m

The carrying value of intangible assets subject to amortisation amounted to €12.3m (2019: €13.4m) and comprised water rights of €7.0m 

and trademarks of €5.3m (2019: €7.5m water rights and €5.9m trademarks).

Impairment tests for goodwill and other indefinite‑lived intangible assets 

The recoverable amount of each cash-generating unit was determined through a value-in-use calculation. That calculation uses cash 

flow projections based on financial budgets approved by the Board of Directors covering a one-year period and cash projections for four 

additional years. Cash flows for years two to five were projected by management based on operation and market-specific high-level 

assumptions including growth rates, discount rates and forecast selling prices and direct costs. Management determined gross margins 

based on past performance, expectations for the development of the market and the key impacts of the COVID-19 pandemic to each 

operation, including restrictions, as well as expectations about raw material costs. The growth rates used in perpetuity reflect the forecasts 

in line with management beliefs. These forecasts exceeded, in certain cases, those expected for the industry in general, due to the strength 

of our brand portfolio. Management estimates discount rates using rates that reflect current market assessments of the time value of 

money and risks specific to the countries of operation. The Group applies post-tax discount rates to post-tax cash flows as the valuation 

calculated using this method closely approximates to applying pre-tax discount rates to pre-tax cash flows.

No impairment of goodwill and other indefinite-lived assets was identified from the impairment tests of 2020 and 2019. 

The following table sets forth the carrying value of goodwill and other indefinite-lived intangible assets for those cash-generating units whose 

carrying value is greater than 10% of the total, as at 31 December 2020.

Italy 

Switzerland 

The Republic of Ireland and Northern Ireland 

Koncern Bambi a.d. Požarevac

All other cash-generating units

Total 

Goodwill

€ million

625.2

425.4

235.2

115.0

303.4

1,704.2

Franchise 

agreements 

€ million

126.9

–

–

17.9

144.8

Trademarks 

€ million

–

–

–

118.2

6.6

124.8

Total 

€ million

752.1

425.4

235.2

233.2

327.9

1,973.8

The carrying value percentage of intangible assets not subject to amortisation as at 31 December 2020 for the above cash-generating units 

is presented in the below graph. Also, for the above cash-generating units, cash flows beyond the five-year period (the period in perpetuity) 

have been extrapolated using the following estimated growth and discount rates:

Intangible assets not subject to amortisation 

as at 31 December 2020 (%)

Italy: 38%

Switzerland: 22%

The Republic of Ireland and

Northern Ireland: 12%

Koncern Bambi a.d. 

Požarevac: 12%

Other: 16%

Italy 

Switzerland 

The Republic of Ireland 

and Northern Ireland 

Koncern Bambi a.d. Požarevac

Growth rate in perpetuity (%)

Discount rate (%)

2020

0.9

0.9

4.0

4.5

2019

2.5

1.5

3.0

4.5

2020

7.1

6.3

6.3

7.7

2019

6.9

5.2

5.3

7.7

The Group will continue to closely monitor these cash-generating units in order to ensure that timely actions and initiatives are undertaken 
to minimise potential adverse impact on their expected performance, particularly in relation to potential currency volatility in Nigeria.

14. Property, plant and equipment

Accounting policy
All property, plant and equipment is initially recorded at cost and subsequently measured at cost less accumulated depreciation and 
impairment losses. Subsequent expenditure is added to the carrying value of the asset when it is probable that future economic benefits, 
in excess of the original assessed standard of performance of the existing asset, will flow to the operation and the costs can be measured 
reliably. All other subsequent expenditure is expensed in the period in which it is incurred. 

Assets under construction are recorded as part of property, plant and equipment and depreciation on these assets commences when 
the assets are made available for use.

Depreciation is calculated on a straight-line basis to allocate the depreciable amount over the estimated useful life of the assets as follows:
Freehold buildings and improvements
Leasehold buildings and improvements
Production equipment
Vehicles
Computer hardware and software
Marketing equipment
Fixtures and fittings
Returnable containers

40 years
Over the lease term, up to 40 years
4 to 20 years
5 to 8 years
3 to 10 years
3 to 10 years
8 years
3 to 12 years

Freehold land is not depreciated as it is considered to have an indefinite life.

Deposits received for returnable containers by customers are accounted for as deposit liabilities (refer to Note 20).

Residual values and useful lives of assets are reviewed and adjusted if appropriate at each balance sheet date.

Property, plant and equipment is reviewed for impairment whenever events or changes in circumstances indicate that the carrying 
amount may not be recoverable. An impairment loss is recognised for the amount by which the carrying amount of the asset exceeds 
its recoverable amount, which is the higher of the asset’s fair value less cost to sell and its value in use. For the purposes of assessing 
impairment, assets are grouped at the lowest level of separately identifiable cash flows.

For accounting policy regarding right-of-use assets, refer to Note 16 ‘Leases’.

164

COCA-COLA HBC

Notes to the consolidated financial statements continued

14. Property, plant and equipment continued

The movements of property, plant and equipment by class of assets are as follows:

Cost
As at 1 January 2019
Additions
Arising from business combinations (refer to Note 23)
Disposals
Reclassified from assets held for sale (refer to Note 19)
Reclassified to assets held for sale (refer to Note 19)
Reclassifications
Foreign currency translation
As at 31 December 2019
Depreciation and impairment
As at 1 January 2019
Charge for the year
Impairment
Disposals
Reclassified to assets held for sale (refer to Note 19)
Foreign currency translation
As at 31 December 2019
Net book value as at 31 December 2019 
excluding right-of-use assets
Net book value of right-of-use assets 
as at 31 December 2019
Net book value as at 31 December 2019
Cost
As at 1 January 2020
Additions
Disposals1
Reclassified from assets held for sale (refer to Note 19)
Reclassified to assets held for sale (refer to Note 19)
Reclassifications
Foreign currency translation
As at 31 December 2020
Depreciation and impairment
As at 1 January 2020
Charge for the year
Impairment
Disposals1
Reclassified from assets held for sale (refer to Note 19)
Reclassified to assets held for sale (refer to Note 19)
Foreign currency translation
As at 31 December 2020
Net book value as at 31 December 2020 
excluding right-of-use assets
Net book value of right-of-use assets 
as at 31 December 2020
Net book value as at 31 December 2020

Land and
buildings
€ million

1,376.7
8.7
12.5
(5.2)
–
(15.0)
70.5
42.2
1,490.4

450.2
41.6
0.9
(2.6)
(6.9)
13.7
496.9

Plant and
equipment
€ million

3,508.9
168.7
11.7
(162.2)
0.1
(9.6)
154.7
135.6
3,807.9

2,380.3
254.0
8.9
(153.4)
(4.8)
79.0
2,564.0

993.5

1,243.9

84.0
1,077.5

1,490.4
4.7
(18.8)
–
(3.1)
54.1
(114.6)
1,412.7

496.9
42.0
3.9
(7.4)
–
(2.0)
(34.8)
498.6

120.2
1,364.1

3,807.9
111.7
(202.6)
3.9
(0.7)
202.6
(325.8)
3,597.0

2,564.0
247.7
10.7
(180.4)
3.8
(0.7)
(204.3)
2,440.8

914.1

1,156.2

71.9
986.0

110.2
1,266.4

Returnable 
containers
€ million

Assets under 
construction
€ million

Total
€ million

5,385.9
463.6
24.4
(186.7)
0.1
(24.6)
–
184.2
5,846.9

3,064.8
322.3
10.0
(170.7)
(11.7)
94.2
3,308.9

100.0
246.3
0.2
–
–
–
(225.4)
2.4
123.5

1.1
–
(0.1)
–
–
–
1.0

122.5

2,538.0

–
122.5

123.5
351.7
(3.5)
–
–
(256.7)
(15.2)
199.8

1.0
–
0.2
–
–
–
–
1.2

204.2
2,742.2

5,846.9
505.0
(242.2)
3.9
(3.8)
–
(479.6)
5,630.2

3,308.9
317.3
15.6
(198.2)
3.8
(2.7)
(249.0)
3,195.7

198.6

2,434.5

–
198.6

182.1
2,616.6

400.3
39.9
–
(19.3)
–
–
0.2
4.0
425.1

233.2
26.7
0.3
(14.7)
–
1.5
247.0

178.1

–
178.1

425.1
36.9
(17.3)
–
–
–
(24.0)
420.7

247.0
27.6
0.8
(10.4)
–
–
(9.9)
255.1

165.6

–
165.6

1.  Disposals line includes €29.8m on a net book value basis regarding the impact from the reorganisation of Multon (refer to Note 15).

Assets under construction at 31 December 2020 include advances for equipment purchases of €32.6m (2019: 22.7m). Depreciation charge 
for the year, including that for right-of-use assets (refer to Note 16), recognised in operating expenses and cost of goods sold amounted 
to €194.0m (2019: €193.2m) and €178.5m (2019: €181.6m) respectively. 

Impairment of property, plant and equipment
In 2019, the Group recorded impairment losses of €2.5m, €1.5m and €8.2m and reversals of impairment of €0.4m, €0.2m and €1.6m relating 
to property, plant and equipment in the Established, Developing and Emerging segments respectively. These amounts include impairment 
related to restructuring initiatives. The impaired assets, being mainly buildings and production equipment, were written down based mainly 
on value-in-use calculations.

In 2020, the Group recorded impairment losses of €6.0m, €2.5m and €9.9m and reversals of impairment of €0.3m, €0.1m and €2.4m relating 
to property, plant and equipment in the Established, Developing and Emerging segments respectively. The impaired assets, being mainly 
buildings and production equipment, were written down based mainly on value-in-use calculations.

164

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INTEGRATED ANNUAL REPORT 2020

165

Returnable 

containers

€ million

Assets under 

construction

€ million

15. Interests in other entities

List of principal subsidiaries
The following are the principal subsidiaries of the Group as at 31 December:

% of voting rights

% ownership

SR

CG

FS

SSR

SI

Notes to the consolidated financial statements continued

14. Property, plant and equipment continued

The movements of property, plant and equipment by class of assets are as follows:

As at 1 January 2019

Cost

Additions

Disposals

Arising from business combinations (refer to Note 23)

Reclassified from assets held for sale (refer to Note 19)

Reclassified to assets held for sale (refer to Note 19)

Reclassifications

Foreign currency translation

As at 31 December 2019

Depreciation and impairment

As at 1 January 2019

Charge for the year

Impairment

Disposals

Reclassified to assets held for sale (refer to Note 19)

Foreign currency translation

As at 31 December 2019

Net book value as at 31 December 2019 

excluding right-of-use assets

Net book value of right-of-use assets 

as at 31 December 2019

Net book value as at 31 December 2019

Reclassified from assets held for sale (refer to Note 19)

Reclassified to assets held for sale (refer to Note 19)

Cost

As at 1 January 2020

Additions

Disposals1

Reclassifications

Foreign currency translation

As at 31 December 2020

Depreciation and impairment

As at 1 January 2020

Charge for the year

Impairment

Disposals1

Reclassified from assets held for sale (refer to Note 19)

Reclassified to assets held for sale (refer to Note 19)

Foreign currency translation

As at 31 December 2020

Net book value as at 31 December 2020 

excluding right-of-use assets

Net book value of right-of-use assets 

as at 31 December 2020

Net book value as at 31 December 2020

993.5

1,243.9

122.5

2,538.0

1.0

3,308.9

Land and

buildings

€ million

1,376.7

1,490.4

8.7

12.5

(5.2)

–

(15.0)

70.5

42.2

450.2

41.6

0.9

(2.6)

(6.9)

13.7

496.9

84.0

1,077.5

1,490.4

4.7

(18.8)

–

(3.1)

54.1

(114.6)

1,412.7

496.9

42.0

3.9

(7.4)

–

(2.0)

(34.8)

498.6

Plant and

equipment

€ million

3,508.9

168.7

11.7

(162.2)

0.1

(9.6)

154.7

135.6

3,807.9

2,380.3

254.0

8.9

(153.4)

(4.8)

79.0

2,564.0

120.2

1,364.1

3,807.9

111.7

(202.6)

3.9

(0.7)

202.6

(325.8)

3,597.0

2,564.0

247.7

10.7

(180.4)

3.8

(0.7)

(204.3)

2,440.8

Total

€ million

5,385.9

463.6

24.4

(186.7)

0.1

(24.6)

–

184.2

5,846.9

3,064.8

322.3

10.0

(170.7)

(11.7)

94.2

204.2

2,742.2

5,846.9

505.0

(242.2)

3.9

(3.8)

–

(479.6)

5,630.2

3,308.9

317.3

15.6

(198.2)

3.8

(2.7)

(249.0)

3,195.7

100.0

246.3

0.2

(225.4)

2.4

123.5

1.1

(0.1)

–

–

–

–

–

–

–

–

122.5

123.5

351.7

(3.5)

–

–

(256.7)

(15.2)

199.8

1.0

0.2

–

–

–

–

–

1.2

400.3

39.9

(19.3)

–

–

–

0.2

4.0

425.1

233.2

26.7

0.3

(14.7)

–

1.5

247.0

178.1

–

178.1

425.1

36.9

(17.3)

–

–

–

–

–

(24.0)

420.7

247.0

27.6

0.8

(10.4)

(9.9)

255.1

165.6

–

165.6

1.  Disposals line includes €29.8m on a net book value basis regarding the impact from the reorganisation of Multon (refer to Note 15).

Assets under construction at 31 December 2020 include advances for equipment purchases of €32.6m (2019: 22.7m). Depreciation charge 

for the year, including that for right-of-use assets (refer to Note 16), recognised in operating expenses and cost of goods sold amounted 

to €194.0m (2019: €193.2m) and €178.5m (2019: €181.6m) respectively. 

Impairment of property, plant and equipment

In 2019, the Group recorded impairment losses of €2.5m, €1.5m and €8.2m and reversals of impairment of €0.4m, €0.2m and €1.6m relating 

to property, plant and equipment in the Established, Developing and Emerging segments respectively. These amounts include impairment 

related to restructuring initiatives. The impaired assets, being mainly buildings and production equipment, were written down based mainly 

on value-in-use calculations.

In 2020, the Group recorded impairment losses of €6.0m, €2.5m and €9.9m and reversals of impairment of €0.3m, €0.1m and €2.4m relating 

to property, plant and equipment in the Established, Developing and Emerging segments respectively. The impaired assets, being mainly 

buildings and production equipment, were written down based mainly on value-in-use calculations.

Country of registration
Estonia
Austria
Armenia
Bulgaria
Guernsey
Bulgaria
Republic of Ireland
Austria
Belarus
Ukraine
Moldova
Bosnia and Herzegovina
Czech Republic
Slovakia
Cyprus
The Netherlands
Greece
The Netherlands
Croatia
Hungary
Republic of Ireland
Italy
Kosovo
Northern Ireland
Poland
Romania
Greece
Slovenia
The Netherlands
Switzerland
Serbia

AS Coca-Cola HBC Eesti 
CCB Management Services GmbH 
CCHBC Armenia CJSC
CCHBC Bulgaria AD 
CCHBC Insurance (Guernsey) Limited1
CCHBC IT Services Limited 
CCHBC Reinsurance Designated Activity Company
Coca-Cola HBC Austria GmbH 
Coca-Cola Beverages Belorussiya 
Coca-Cola Beverages Ukraine Ltd 
Coca-Cola Imbuteliere Chisinau SRL
Coca-Cola HBC B-H d.o.o. Sarajevo 
Coca-Cola HBC Česko a Slovensko, s.r.o.
Coca-Cola HBC Česká a Slovensko, s.r.o. – organizačná zložka
Coca-Cola HBC Cyprus Ltd
Coca-Cola HBC Finance B.V. 
Coca-Cola HBC Greece S.A.I.C. 
Coca-Cola HBC Holdings B.V. 
Coca-Cola HBC Hrvatska d.o.o. 
Coca-Cola HBC Hungary Ltd 
Coca-Cola HBC Ireland Limited 
Coca-Cola HBC Italia S.r.l. 
Coca-Cola HBC Kosovo L.L.C. 
Coca-Cola HBC Northern Ireland Limited 
Coca-Cola HBC Polska sp. z o.o. 
Coca-Cola HBC Romania Ltd 
Coca-Cola HBC Services MEPE 
Coca-Cola HBC Slovenija d.o.o. 
Coca-Cola HBC Sourcing B.V.
Coca-Cola HBC Switzerland Ltd 
Coca-Cola HBC-Srbija d.o.o. 
Coca-Cola Hellenic Bottling Company-Crna Gora d.o.o., Podgorica  Montenegro
Coca-Cola Hellenic Business Service Organisation 
Coca-Cola Hellenic Procurement GmbH 
CC Beverages Holdings II B.V. 
Koncern Bambi a.d. Požarevac
LLC Coca-Cola HBC Eurasia 
Nigerian Bottling Company Ltd 
SIA Coca-Cola HBC Latvia 
Star Bottling Limited2
UAB Coca-Cola HBC Lietuva 

Bulgaria
Austria
The Netherlands
Serbia
Russia
Nigeria
Latvia
Cyprus
Lithuania

914.1

1,156.2

198.6

2,434.5

71.9

986.0

110.2

1,266.4

–

198.6

182.1

2,616.6

1.  CCHBC Insurance (Guernsey) Limited was placed under liquidation as at 31 December 2020.
2.  Star Bottling Limited was merged into Coca-Cola HBC Holdings B.V. as of 30 June 2020.

2020

2019

2020

99.4%

99.4%

99.4%

2019
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
99.4%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
99.9%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0% 100.0% 100.0% 100.0%
100.0%
100.0% 100.0% 100.0% 100.0%

100.0%

99.9%

99.9%

99.9%

–

–

166

COCA-COLA HBC

Notes to the consolidated financial statements continued

15. Interests in other entities continued

Associates and joint arrangements

Accounting policies
Equity-method investments comprise investments in associates and joint arrangements, and are classified into integral and non-integral 
on the basis of whether they are considered part of the Group’s core operations and strategy.

Investments in associates
Investments in associated undertakings are accounted for by the equity method of accounting. Associated undertakings are all entities 
over which the Group has significant influence but not control, generally accompanying a shareholding of between 20% to 50% of the 
voting rights.

The equity method of accounting involves recognising the Group’s share of the associates’ post-acquisition profit or loss and movements 
in other comprehensive income for the period in the income statement and other comprehensive income respectively. Unrealised gains 
and losses resulting from transactions between the Group and the associate are eliminated to the extent of the interest in the associate.

The Group’s interest in each associate is carried in the balance sheet at an amount that reflects its share of the net assets of the associate 
and includes goodwill on acquisition. When the Group’s share of losses in an associate equals or exceeds its interest in the associate, 
the Group does not recognise further losses, unless the Group has incurred obligations or made payments on behalf of the associate.

Investments in joint arrangements
Joint arrangements are arrangements in which the Group has contractually agreed sharing of control, which exists only when decisions 
about the relevant activities require unanimous consent. Joint arrangements are classified as joint ventures or joint operations depending 
upon the rights and obligations arising from the joint arrangement.

The Group classifies a joint arrangement as a joint venture when the Group has rights to the net assets of the arrangement. 
The Group accounts for its interests in joint ventures using the equity method of accounting as described in the section above.

The Group classifies a joint arrangement as a joint operation when the Group has the rights to the assets, and obligations for the liabilities, 
of the arrangement and accounts for each of its assets, liabilities, revenues and expenses, including its share of those held or incurred 
jointly, in relation to the joint operation.

If facts and circumstances change, the Group reassesses whether it still has joint control and whether the type of joint arrangement 
in which it is involved has changed.

Critical accounting judgements
The Group participates in several joint arrangements. Judgement is required in order to determine their classification as a joint venture 
where the Group has rights to the net assets of the arrangement, or a joint operation where the Group has rights to the assets and 
obligations for the liabilities of the arrangement. In making this judgement, consideration is given to the legal form of the arrangement, 
and the contractual terms and conditions, as well as other facts and circumstances (including the economic rationale of the arrangement 
and the impact of the legal framework).

a) Equity‑method investments
Changes in the carrying amounts of equity-method investments are as follows:

As at 1 January 2019
Additions
Share of results of equity-method investments
Share of other comprehensive income of equity-method investments
Share of total comprehensive income
Return of capital
Dividends
As at 31 December 2019
Additions
Decrease
Share of results of equity-method investments
Share of other comprehensive income of equity-method investments
Share of total comprehensive income
Dividends
As at 31 December 2020

Associates
€ million
24.8
–
4.6
0.5
5.1
–
(0.7)
29.2
2.4
–
3.3
(4.0)
(0.7)
(1.3)
29.6

Joint ventures
€ million
74.5
44.5
8.4
0.2
8.6
(0.8)
(7.5)
119.3
194.3
(1.7)
21.4
(21.4)
–
(27.8)
284.1

Total
€ million
99.3
44.5
13.0
0.7
13.7
(0.8)
(8.2)
148.5
196.7
(1.7)
24.7
(25.4)
(0.7)
(29.1)
313.7

SR

CG

FS

SSR

SI

166

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

167

Notes to the consolidated financial statements continued

15. Interests in other entities continued

Associates and joint arrangements

Accounting policies

Equity-method investments comprise investments in associates and joint arrangements, and are classified into integral and non-integral 

on the basis of whether they are considered part of the Group’s core operations and strategy.

Investments in associated undertakings are accounted for by the equity method of accounting. Associated undertakings are all entities 

over which the Group has significant influence but not control, generally accompanying a shareholding of between 20% to 50% of the 

Investments in associates

voting rights.

The equity method of accounting involves recognising the Group’s share of the associates’ post-acquisition profit or loss and movements 

in other comprehensive income for the period in the income statement and other comprehensive income respectively. Unrealised gains 

and losses resulting from transactions between the Group and the associate are eliminated to the extent of the interest in the associate.

The Group’s interest in each associate is carried in the balance sheet at an amount that reflects its share of the net assets of the associate 

and includes goodwill on acquisition. When the Group’s share of losses in an associate equals or exceeds its interest in the associate, 

the Group does not recognise further losses, unless the Group has incurred obligations or made payments on behalf of the associate.

Investments in joint arrangements

Joint arrangements are arrangements in which the Group has contractually agreed sharing of control, which exists only when decisions 

about the relevant activities require unanimous consent. Joint arrangements are classified as joint ventures or joint operations depending 

upon the rights and obligations arising from the joint arrangement.

The Group classifies a joint arrangement as a joint venture when the Group has rights to the net assets of the arrangement. 

The Group accounts for its interests in joint ventures using the equity method of accounting as described in the section above.

The Group classifies a joint arrangement as a joint operation when the Group has the rights to the assets, and obligations for the liabilities, 

of the arrangement and accounts for each of its assets, liabilities, revenues and expenses, including its share of those held or incurred 

If facts and circumstances change, the Group reassesses whether it still has joint control and whether the type of joint arrangement 

jointly, in relation to the joint operation.

in which it is involved has changed.

Critical accounting judgements

The Group participates in several joint arrangements. Judgement is required in order to determine their classification as a joint venture 

where the Group has rights to the net assets of the arrangement, or a joint operation where the Group has rights to the assets and 

obligations for the liabilities of the arrangement. In making this judgement, consideration is given to the legal form of the arrangement, 

and the contractual terms and conditions, as well as other facts and circumstances (including the economic rationale of the arrangement 

and the impact of the legal framework).

a) Equity‑method investments

Changes in the carrying amounts of equity-method investments are as follows:

Share of results of equity-method investments

Share of other comprehensive income of equity-method investments

Share of total comprehensive income

As at 1 January 2019

Additions

Return of capital

Dividends

As at 31 December 2019

Additions

Decrease

Share of results of equity-method investments

Share of other comprehensive income of equity-method investments

Share of total comprehensive income

Dividends

As at 31 December 2020

Associates

€ million

24.8

Joint ventures

€ million

–

4.6

0.5

5.1

–

(0.7)

29.2

2.4

–

3.3

(4.0)

(0.7)

(1.3)

29.6

74.5

44.5

8.4

0.2

8.6

(0.8)

(7.5)

119.3

194.3

(1.7)

21.4

(21.4)

–

(27.8)

284.1

Total

€ million

99.3

44.5

13.0

0.7

13.7

(0.8)

(8.2)

148.5

196.7

(1.7)

24.7

(25.4)

(0.7)

(29.1)

313.7

The carrying amount of the equity-method investments as at 31 December 2020 comprises integral and non-integral equity-method 
investments as follows:

Integral equity-method investments
Non-integral equity-method investments
Total equity-method investments

Associates
€ million
–
29.6
29.6

Joint ventures
€ million
279.9
4.2
284.1

Total
€ million
279.9
33.8
313.7

Associates
In 2019, Frigoglass West Africa Ltd. merged with Frigoglass Industries (Nigeria) Limited. Frigoglass Industries (Nigeria) Limited, a non-integral 
associate in which the Group holds an effective interest of 23.9% (2019: 23.9%) through its subsidiary Nigerian Bottling Company Ltd, 
is guarantor under the amended banking facilities and notes issued by the Frigoglass Group, as part of the debt restructuring of the latter. 
The Group has no direct exposure arising from this guarantee arrangement, but the Group’s investment in this associate, which stood at 
€23.9m as at 31 December 2020 (31 December 2019: €25.2m), would be at potential risk if there was a default under the terms of the 
amended banking facilities or the notes and the Frigoglass Group (including the guarantor) was unable to meet its obligations thereunder.

Additions in 2020 regarding associates relate to acquisitions of non-integral associates in our Established segment for a total consideration 
of €2.4m, including acquisition costs of €0.2m.

Joint Ventures
On 6 December 2019, the Group acquired, in conjunction with The Coca-Cola Company, Acque Minerali S.r.l, a mineral water and adult 
sparkling beverages business in Italy. The transaction resulted in the Group holding a 50% effective interest in Acque Minerali S.r.l. 
The relevant investment amounted to €44.5m, including acquisition costs of €0.7m, and was classified as an investment in a joint venture, 
in accordance with the requirements of IFRS 11 ‘Joint arrangements’, as it provides the Group and The Coca-Cola Company with rights 
to the entity’s net assets. The investment was further classified as an integral joint venture. As at 31 December 2019, consideration and 
acquisition costs of €1.8m and €0.2m were not yet paid. During 2020, the Group paid these amounts and further €0.2m consideration for 
the acquisition, while it received an amount of €1.7m as adjustment to the purchase price.

Investments in joint ventures
The Group has a 50% interest in the Multon Z.A.O. Group of companies (‘Multon’), which is engaged in the production and distribution of 
juices in Russia and is jointly controlled by the Group and The Coca-Cola Company. The joint arrangement was classified as a joint operation, 
as it provided to the Group and The Coca-Cola Company rights to the assets and obligations for the liabilities of the joint arrangement. 
On 6 May 2020, following the completion of a reorganisation of Multon, the joint arrangement was reclassified from a joint operation to an 
integral joint venture, as the new structure provides to the Group and The Coca-Cola Company rights to the joint arrangement‘s net assets. 
As a result, the Group derecognised its share of the joint arrangement’s assets and liabilities with a corresponding increase in equity-method 
investments of €194.1m, presented under line ‘Additions’ in the above table of changes in the carrying amount of equity-method investments. 
No gain or loss was recognised in the consolidated income statement as a result of the above reorganisation. 

More specifically, intangible assets, property, plant and equipment (excluding right-of-use assets) and right-of-use assets, decreased 
by €78.1m, €29.8m and €1.1m respectively as a result of the above reorganisation (refer to Note 13 and Note 14 respectively). In addition, 
the decrease of cash and cash equivalents resulting from the reorganisation of Multon, amounting to €13.1m, was reported in line 
‘Joint arrangement reclassification’ within investing activities in the consolidated cash flow statement.

Apart from Multon, the Group has a significant joint venture with Heineken that is conducted through a number of legal entities being the 
BrewTech B.V. Group of companies, which is engaged in the bottling and distribution of soft drinks and beer in North Macedonia. BrewTech 
B.V. is incorporated in the Netherlands and the Group owns 50% (2019: 50%) of its share capital. The structure of the joint venture provides 
the Group with rights to its net assets.

168

COCA-COLA HBC

Notes to the consolidated financial statements continued

15. Interests in other entities continued
Summarised financial information of the Group’s significant joint ventures are as follows (the information below reflects the amount 
presented in the IFRS financial statements of the joint venture, and not the Group’s share in those amounts):

Multon Z.A.O. Group of companies
Summarised balance sheet:
Long-term loans to related parties
Other non-current assets
Non-current assets
Cash and cash equivalents
Current loans to related parties
Other current assets
Total current assets
Other current liabilities (including trade payables)
Total current liabilities
Non-current other liabilities
Net assets

Summarised statement of comprehensive income:
Revenue
Depreciation and amortisation
Interest income
Interest expense
Profit before tax
Income tax expense
Profit after tax 
Other comprehensive income
Total comprehensive income
Dividends received (refer to Note 27)

Reconciliation of net assets to carrying amount:
Closing net assets 
Interest in joint venture at 50% 
Goodwill 
Carrying value

2020
€ million

56.5
123.9
180.4
3.4
20.8
111.6
135.8
(52.8)
(52.8)
(7.0)
256.4

367.3
(7.4)
11.8
(4.6)
62.0
(12.8)
49.2
(105.0)
(55.8)
25.8

256.4
128.2
34.7
162.9

Following the reorganisation, the Group’s share of results and share of other comprehensive income of Multon joint venture amounted 
to €16.4m income and €21.6m loss respectively.

BrewTech B.V. Group of companies
Summarised balance sheet:
Non-current assets
Cash and cash equivalents
Current loans to related parties
Other current assets
Total current assets
Total current liabilities
Non-current other liabilities
Net assets

Summarised statement of comprehensive income:
Revenue
Depreciation and amortisation
Profit before tax
Income tax expense
Profit after tax 
Total comprehensive income
Dividends received and capital returns (refer to Note 27)

Reconciliation of net assets to carrying amount:
Closing net assets 
Interest in joint venture at 50% 
Goodwill 
Non-controlling interest 
Carrying value

2020
€ million

2019
€ million

53.9
2.5
10.0
9.5
22.0
(15.7)
(0.8)
59.4

66.0
(5.7)
15.0
(1.8)
13.2
13.2
1.3

59.4
29.7
16.9
(1.6)
45.0

54.7
2.3
–
11.1
13.4
(18.1)
(0.5)
49.5

74.6
(5.1)
18.4
(2.2)
16.2
16.2
7.7

49.5
24.8
16.9
(1.6)
40.1

168

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

169

Notes to the consolidated financial statements continued

15. Interests in other entities continued

Summarised financial information of the Group’s significant joint ventures are as follows (the information below reflects the amount 

presented in the IFRS financial statements of the joint venture, and not the Group’s share in those amounts):

Summarised financial information of the Group’s investment in other joint ventures is as follows:

Carrying amount
Share of profit
Share of other comprehensive income
Share of total comprehensive income

2020
€ million
76.2
(1.6)
0.2
(1.4)

2019
€ million
79.2
0.3
0.2
0.5

SR

CG

FS

SSR

SI

b) Joint operations with TCCC
Other joint operations of the Group comprise mainly a 50% interest in each of the water businesses depicted below, which are engaged 
in the production and distribution of water in the respective countries.
Country
Austria
Italy
Romania
Baltics

Joint operation
Römerquelle
Fonti del Vulture
Dorna
Neptuno Vandenys

Country
Poland
Switzerland
Serbia

Joint operation
Multivita
Valser
Vlasinka

16. Leases

Accounting policy
Leases for which the Group is in a lessee position are recognised as a right-of-use asset and a corresponding lease liability at the date at 
which the lease asset is available for use by the Group. Assets and liabilities arising from a lease are initially measured on a net-present-value 
basis and are recognised as part of ‘Property, plant and equipment’, ‘Current borrowings’ and ‘Non-current borrowings’ in the consolidated 
balance sheet, respectively.

Lease contracts may contain both lease and non-lease components. The Group allocates the consideration in the contract to the lease 
and non-lease component respectively. Consideration relevant to the non-lease component is recognised as an expense in the 
consolidated income statement over the period of the lease.

Lease liabilities include the net present value of the following lease payments:

a) fixed payments (including in-substance fixed payments) over the lease term, less any lease incentives receivable;

b) variable lease payments that are based on an index or a rate;

c) amounts expected to be payable by the lessee under residual value guarantees;

d) the exercise price of a purchase option if the Group is reasonably certain it will exercise that option; and

e) payments of penalties for terminating the lease, if the lease term reflects the Group exercising that option.

When adjustments to lease payments based on an index or rate take effect, the lease liability is re-assessed and adjusted against 
the right-of-use asset.

2020

€ million

2019

€ million

Variable lease payments that do not depend on an index or a rate are recognised as an expense in the period in which the event or condition 
that triggers the payment occurs.

The lease payments are discounted using the interest rate implicit in the lease (if that rate can be determined), or the incremental 
borrowing rate of the lease, being the rate that the individual lessee would have to pay to borrow the funds necessary to obtain an asset 
of similar value in a similar economic environment with similar terms, security and conditions. In determining the incremental borrowing 
rate to be used, the Group applies judgement to establish the suitable reference rate and credit spread. 

Each lease payment is allocated between the liability (principal) and finance cost. The interest expense is charged to the consolidated 
income statement as part of ‘Finance cost’ over the lease period so as to produce a constant periodic rate of interest on the remaining 
balance of the liability for each period.

Right-of-use assets are measured at cost comprising the following:

a) the amount of the initial measurement of lease liability;

b) any lease payments made at or before the commencement date less any lease incentives received;

c) any initial direct costs; and

d) any restoration costs.

The right-of-use assets are depreciated over the shorter of the assets’ useful life and the lease term on a straight-line basis. If the Group 
is reasonably certain to exercise a purchase option, the right-of-use asset is depreciated over the underlying asset’s useful life. 

The Group utilises a number of practical expedients permitted by the standard, namely:

1) applying the recognition exemption to short-term leases (i.e. leases with a term of 12 months or less) that do not contain a purchase 
option; and

2) applying the recognition exemption to leases of underlying assets with a low value, which mainly comprise IT equipment.

Multon Z.A.O. Group of companies

Summarised balance sheet:

Long-term loans to related parties

Other non-current assets

Non-current assets

Cash and cash equivalents

Current loans to related parties

Other current assets

Total current assets

Total current liabilities

Non-current other liabilities

Net assets

Other current liabilities (including trade payables)

Summarised statement of comprehensive income:

Revenue

Depreciation and amortisation

Interest income

Interest expense

Profit before tax

Income tax expense

Profit after tax 

Other comprehensive income

Total comprehensive income

Dividends received (refer to Note 27)

Reconciliation of net assets to carrying amount:

Closing net assets 

Interest in joint venture at 50% 

Goodwill 

Carrying value

to €16.4m income and €21.6m loss respectively.

BrewTech B.V. Group of companies

Summarised balance sheet:

Non-current assets

Cash and cash equivalents

Current loans to related parties

Other current assets

Total current assets

Total current liabilities

Non-current other liabilities

Net assets

Revenue

Depreciation and amortisation

Profit before tax

Income tax expense

Profit after tax 

Closing net assets 

Interest in joint venture at 50% 

Goodwill 

Non-controlling interest 

Carrying value

Summarised statement of comprehensive income:

Total comprehensive income

Dividends received and capital returns (refer to Note 27)

Reconciliation of net assets to carrying amount:

2020

€ million

56.5

123.9

180.4

3.4

20.8

111.6

135.8

(52.8)

(52.8)

(7.0)

256.4

367.3

(7.4)

11.8

(4.6)

62.0

(12.8)

49.2

(105.0)

(55.8)

25.8

256.4

128.2

34.7

162.9

54.7

2.3

–

11.1

13.4

(18.1)

(0.5)

49.5

74.6

(5.1)

18.4

(2.2)

16.2

16.2

7.7

49.5

24.8

16.9

(1.6)

40.1

53.9

2.5

10.0

9.5

22.0

(15.7)

(0.8)

59.4

66.0

(5.7)

15.0

(1.8)

13.2

13.2

1.3

59.4

29.7

16.9

(1.6)

45.0

Following the reorganisation, the Group’s share of results and share of other comprehensive income of Multon joint venture amounted 

170

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Notes to the consolidated financial statements continued

16. Leases continued

Accounting policy continued
Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense 
in the consolidated income statement.

In determining the lease term, management considers all facts and circumstances that create an economic incentive to exercise 
an extension option, or not exercise a termination option. Extension options (or periods after termination options) are only included 
in the lease term if the lease is reasonably certain to be extended (or not terminated). The assessment is revised if a significant event 
or a significant change in circumstances occurs, which affects this assessment and which is within the control of the lessee.

Lease payments are presented as follows in the consolidated cash flow statement:

•  short-term lease payments, payments for leases of low-value assets and variable lease payments that are not included in the 

measurement of the lease liabilities are presented within cash flows from operating activities;

•  payments for the interest element of recognised lease liabilities are included in ‘Interest paid’ within cash flows from financing activities; and
•  payments for the principal element of recognised lease liabilities are presented within cash flows from financing activities.

Leasing activities
The leases that are recorded on the consolidated balance sheet are principally in respect of vehicles and buildings. Lease terms are negotiated 
on an individual basis and contain a wide range of different terms and conditions. 

Extension and termination options are included in a number of leases across the Group. These are used to maximise operational flexibility 
in terms of managing the assets used in the Group’s operations. Extension options considered reasonably certain to be exercised relate 
primarily to buildings and do not exceed six years. Most termination options have not been considered reasonably certain to be exercised.

The Group’s carrying amount of lease liability is presented below as at 31 December:

Current lease liability
Non-current lease liability
Total lease liability (refer to Note 25)

For carrying amount of right-of-use assets per class of underlying asset refer to Note 14.

The Group’s additions to right-of-use assets for the years ended 31 December are as follows:

Land and buildings
Plant and equipment
Total additions

The consolidated income statement includes the following amounts relating to depreciation of right-of-use assets:

Land and buildings
Plant and equipment
Total depreciation charge

The following expenses have been included in cost of goods sold and operating expenses:

Expense relating to short-term leases
Expense relating to leases of low-value assets
Expense relating to variable lease payments

2020
€ million
54.8
129.4
184.2

2020
€ million
17.4
36.2
53.6

2020
€ million
19.4
35.8
55.2

2020
€ million
15.5
1.3
5.1

2019
€ million
56.3
154.7
211.0

2019
€ million
23.4
40.3
63.7

2019
€ million
18.2
34.3
52.5

2019
€ million
18.4
1.2
9.9

Interest expense on leases in 2020 was €11.4m (2019: €12.8m) and is recorded within ‘Finance Costs’ (refer to Note 9).

The total cash outflow for leases in 2020 was €87.6m (2019: €77.9m).

Expenses relating to short-term leases in 2020 comprise consideration for leases with a term of 12 months or less used to cover seasonal 
business needs. The relevant amount in 2019 included also leases expiring within 2019, as per the practical expedient applied by the Group 
on transition to IFRS 16.

SR

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INTEGRATED ANNUAL REPORT 2020

171

Notes to the consolidated financial statements continued

16. Leases continued

Accounting policy continued

in the consolidated income statement.

Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense 

In determining the lease term, management considers all facts and circumstances that create an economic incentive to exercise 

an extension option, or not exercise a termination option. Extension options (or periods after termination options) are only included 

in the lease term if the lease is reasonably certain to be extended (or not terminated). The assessment is revised if a significant event 

or a significant change in circumstances occurs, which affects this assessment and which is within the control of the lessee.

Lease payments are presented as follows in the consolidated cash flow statement:

•  short-term lease payments, payments for leases of low-value assets and variable lease payments that are not included in the 

measurement of the lease liabilities are presented within cash flows from operating activities;

•  payments for the interest element of recognised lease liabilities are included in ‘Interest paid’ within cash flows from financing activities; and

•  payments for the principal element of recognised lease liabilities are presented within cash flows from financing activities.

Leasing activities

The leases that are recorded on the consolidated balance sheet are principally in respect of vehicles and buildings. Lease terms are negotiated 

on an individual basis and contain a wide range of different terms and conditions. 

Extension and termination options are included in a number of leases across the Group. These are used to maximise operational flexibility 

in terms of managing the assets used in the Group’s operations. Extension options considered reasonably certain to be exercised relate 

primarily to buildings and do not exceed six years. Most termination options have not been considered reasonably certain to be exercised.

The Group’s carrying amount of lease liability is presented below as at 31 December:

Current lease liability

Non-current lease liability

Total lease liability (refer to Note 25)

For carrying amount of right-of-use assets per class of underlying asset refer to Note 14.

The Group’s additions to right-of-use assets for the years ended 31 December are as follows:

The consolidated income statement includes the following amounts relating to depreciation of right-of-use assets:

Land and buildings

Plant and equipment

Total additions

Land and buildings

Plant and equipment

Total depreciation charge

The following expenses have been included in cost of goods sold and operating expenses:

Expense relating to short-term leases

Expense relating to leases of low-value assets

Expense relating to variable lease payments

Interest expense on leases in 2020 was €11.4m (2019: €12.8m) and is recorded within ‘Finance Costs’ (refer to Note 9).

The total cash outflow for leases in 2020 was €87.6m (2019: €77.9m).

Expenses relating to short-term leases in 2020 comprise consideration for leases with a term of 12 months or less used to cover seasonal 

business needs. The relevant amount in 2019 included also leases expiring within 2019, as per the practical expedient applied by the Group 

on transition to IFRS 16.

2020

€ million

54.8

129.4

184.2

2020

€ million

17.4

36.2

53.6

2020

€ million

19.4

35.8

55.2

2020

€ million

15.5

1.3

5.1

2019

€ million

56.3

154.7

211.0

2019

€ million

23.4

40.3

63.7

2019

€ million

18.2

34.3

52.5

2019

€ million

18.4

1.2

9.9

17. Inventories

Accounting policy
Inventories are stated at the lower of cost and net realisable value. 

Cost for raw materials and consumables is determined on a weighted average basis. Cost for work in progress and finished goods 
is comprised of the cost of direct materials and labour plus attributable overhead costs. Cost of inventories includes all costs incurred 
to bring the product to its present location and condition.

Net realisable value is the estimated selling price in the ordinary course of business, less the estimated costs necessary to complete 
and sell the inventory.

Inventories consisted of the following at 31 December:

Finished goods
Raw materials and work in progress
Consumables
Total inventories

2020
€ million
182.9
175.7
59.0
417.6

2019
€ million
230.9
191.9
65.3
488.1

The amount of inventories recognised as an expense during 2020 was €2,839.6m (2019: €3,328.5m). During 2020, provision of obsolete 
inventories recognised as an expense amounted to €23.9m (2019: €18.4m), whereas provision reversed in the year amounted to €0.6m 
(2019: €1.0m).

18. Trade, other receivables and assets

Accounting policies
Trade receivables are amounts due from customers for goods sold or services performed in the ordinary course of business. They are 
initially recognised at fair value and subsequently measured at amortised cost using the effective interest rate method. The normal credit 
terms are between 7-90 days upon delivery. 

The Group applies the IFRS 9 simplified approach for trade and other receivables and follows an Expected Credit Losses (‘ECLs’) approach 
for measuring the allowance of its trade receivables. The expected loss rate is assessed on the basis of historical credit losses of 24 months 
before the year end and adjusted to reflect current and forward-looking information. ECLs are based on the difference between the 
contractual cash flows due in accordance with the contract and all the cash flows that the Group expects to receive. The carrying amount 
of the receivable is reduced by the loss allowance, which is recognised as part of operating expenses. If a trade receivable ultimately 
becomes uncollectible, it is written off initially against any loss allowance made in respect of that receivable with any excess recognised 
as part of operating expenses. Subsequent recoveries of amounts previously written off or loss allowance no longer required are credited 
against operating expenses. 

As of July 2020, the Group has entered into a contract that provides insurance coverage against defaulted trade receivables. 
This contract meets the definition of a financial guarantee contract, which is in substance part of the contract terms (that is, integral 
to the trade receivables) and is not recognized separately. Therefore, the expected cash flows from the credit insurance are included 
in the measurement of ECLs of trade receivables.

Loans are initially recognised at the fair value net of transaction costs incurred. After initial recognition, all interest-bearing loans are 
subsequently measured at amortised cost. Amortised cost is calculated using the effective interest rate method whereby any discount, 
premium or transaction costs associated with a loan are amortised to the income statement over the lending period.

Trade, other receivables and assets consisted of the following at 31 December:

Current assets

Non-current assets

Trade and other receivables:
Trade receivables
Receivables from related parties (refer to Note 27)
Loans receivable
Receivables from sale of property, plant and equipment
Loans and advances to employees
Other receivables
Total trade and other receivables
Other assets:
Prepayments
Pension plan assets (refer to Note 21)
Non-current income tax receivable
VAT and other taxes receivable
Total other assets
Total trade, other receivables and assets

2020
€ million

558.7
47.8
1.8
0.9
7.4
71.8
688.4

61.4
–
–
24.1
85.5
773.9

2019
€ million

772.9
65.6
1.9
3.3
5.9
82.0
931.6

60.8
–
–
33.2
94.0
1,025.6

2020
€ million

2019
€ million

0.9
–
0.5
–
–
–
1.4

21.2
21.0
36.9
–
79.1
80.5

2.0
–
1.9
–
–
–
3.9

14.9
16.1
36.4
–
67.4
71.3

Non-current trade receivables relate to renegotiated receivables, which are expected to be settled within the new contractual due date.

Refer to Note 22 for offsetting impact on trade receivables.

172

COCA-COLA HBC

Notes to the consolidated financial statements continued

18. Trade, other receivables and assets continued

Trade receivables
Trade receivables classified as current assets consisted of the following at 31 December:

Trade receivables
Less: Loss allowance
Total trade receivables

The ageing analysis of trade receivables classified as current assets is as follows:

Within due date
Past due-Up to three months
Past due-Three to six months
Past due-Six to nine months
Past due-More than nine months
Total trade receivables

2020
€ million

Loss
allowance
(2.4)
(2.1)
(1.4)
(0.8)
(81.1)
(87.8)

Gross
carrying
amount
500.3
35.4
7.5
2.7
100.6
646.5

Trade
receivables
497.9
33.3
6.1
1.9
19.5
558.7

Gross
carrying
amount
671.4
82.1
12.3
5.1
95.2
866.1

2020
€ million
646.5
(87.8)
558.7

2019
€ million

Loss
allowance
(2.1)
(5.3)
(2.9)
(0.9)
(82.0)
(93.2)

2019
€ million
866.1
(93.2)
772.9

Trade
receivables
669.3
76.8
9.4
4.2
13.2
772.9

In the current COVID-19 impacted environment, the Group is actively monitoring the recoverability of trade receivables and ensures loss 
allowance reflects on a timely basis management’s best estimate of potential losses in compliance with IFRS 9.

The movement in the loss allowance during the year is as follows:

As at 1 January
Amounts written off during the year
Amounts recovered during the year
Increase in allowance recognised in income statement
Foreign currency translation
As at 31 December

Receivables from related parties
The related party receivables, net of the loss allowance, are as follows:

Within due date
Past due
Less: Loss allowance
Total related party receivables

The ageing analysis of these receivables is as follows:

Within due date
Past due – Up to three months
Past due – Three to six months
Past due – Six to nine months
Past due – More than nine months
Total

Net impairment
Net impairment loss on trade and other receivables recognised in the income statement is analysed as follows:

Trade receivables
Receivables from related parties
Other receivables and assets
Net impairment loss

2020
€ million
(93.2)
5.5
5.5
(7.9)
2.3
(87.8)

2020
€ million
44.5
3.6
(0.3)
47.8

2020
€ million
44.5
2.3
0.3
0.1
0.6
47.8

2020
€ million
2.8
0.1
1.2
4.1

2019
€ million
(98.8)
13.8
4.9
(12.4)
(0.7)
(93.2)

2019
€ million
62.3
3.5
(0.2)
65.6

2019
€ million
62.3
1.9
0.8
0.2
0.4
65.6

2019
€ million
7.3
0.1
–
7.4

172

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

173

Notes to the consolidated financial statements continued

18. Trade, other receivables and assets continued

19. Assets classified as held for sale

SR

CG

FS

SSR

SI

Accounting policy
Non-current assets and disposal groups are classified as held for sale if it is considered highly probable that their carrying amount will be 
principally recovered through a sale transaction rather than through continuing use. This condition is regarded as met only when the sale 
is highly probable and the asset (or disposal group) is available for immediate sale in its present condition. In order for a sale to be considered 
highly probable, management must be committed to a plan to sell the asset, an active programme to locate a buyer and complete the 
plan must have been initiated, and the sale expected to be completed within one year from the date of classification.

In the event that the criteria for continued classification as held for sale are no longer met, the assets are reclassified to property, plant 
and equipment and the depreciation charge is adjusted for the depreciation that would have been recognised had the assets not been 
classified as held for sale.

Non-current assets and disposal groups classified as held for sale are measured at the lower of the individual assets’ previous carrying 
amount and their fair value less costs to sell.

Changes in carrying amounts of assets classified as held for sale for the years ended 31 December are as follows:

As at 1 January
Reclassified from property, plant and equipment (refer to Note 14)
Disposals
Reclassified to property, plant and equipment (refer to Note 14)
As at 31 December 

2020
€ million
0.6
1.1
(1.6)
(0.1)
–

2019
€ million
3.0
12.9
(15.2)
(0.1)
0.6

Total assets classified as held for sale as at 31 December 2019 amounted to €0.6m comprising the net book value of property, plant and 
equipment in our Established segment that have been written down to fair value less cost to sell. The fair value of assets classified as held for 
sale was determined through the use of a sales comparison approach and is a non-recurring fair value measurement within Level 3 of the fair 
value hierarchy. The majority of these assets were disposed during 2020.

20. Trade and other payables

Accounting policy
Trade payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest rate 
method.

Trade and other payables consisted of the following at 31 December:

Trade payables
Accrued liabilities
Payables to related parties (refer to Note 27)
Deposit liabilities
Other tax and social security liabilities
Salaries and employee-related payables
Contract liabilities
Other payables
Total trade and other payables

2020
€ million
583.2
427.1
285.2
78.6
84.9
45.8
10.5
27.5
1,542.8

2019
€ million
605.5
474.6
291.2
98.4
111.4
48.5
7.2
29.3
1,666.1

The Group facilitates a supply chain financing programme under which the supplier can elect on an invoice-by-invoice basis to receive a 
discounted early payment from the partner bank or continue to be paid in line with the agreed payment terms; in either case the value and 
due date of the liability payable by the Group remain unchanged and as such the liability remains classified as trade payables. At 31 December 
2020, invoices included in the programme amounted to €90.9m (2019: €97.5m).

Accrued liabilities regarding volume, marketing and promotional incentives, as well as listing fees and other incentives provided to customers 
as at 31 December 2020, amounted to €200.7m (2019: €211.9m). 

Net impairment loss on trade and other receivables recognised in the income statement is analysed as follows:

Revenue recognised in 2020 that was included in the contract liability balance at the beginning of the year amounted to €6.9m (2019: €4.1m).

Trade receivables classified as current assets consisted of the following at 31 December:

The ageing analysis of trade receivables classified as current assets is as follows:

Trade receivables

Trade receivables

Less: Loss allowance

Total trade receivables

Within due date

Past due-Up to three months

Past due-Three to six months

Past due-Six to nine months

Past due-More than nine months

Total trade receivables

2020

€ million

2019

€ million

Loss

allowance

Trade

receivables

Loss

allowance

Trade

receivables

Gross

carrying

amount

500.3

35.4

7.5

2.7

100.6

646.5

(2.4)

(2.1)

(1.4)

(0.8)

(81.1)

(87.8)

497.9

33.3

6.1

1.9

19.5

558.7

Gross

carrying

amount

671.4

82.1

12.3

5.1

95.2

866.1

In the current COVID-19 impacted environment, the Group is actively monitoring the recoverability of trade receivables and ensures loss 

allowance reflects on a timely basis management’s best estimate of potential losses in compliance with IFRS 9.

The movement in the loss allowance during the year is as follows:

As at 1 January

Amounts written off during the year

Amounts recovered during the year

Foreign currency translation

As at 31 December

Increase in allowance recognised in income statement

Receivables from related parties

The related party receivables, net of the loss allowance, are as follows:

Within due date

Past due

Less: Loss allowance

Total related party receivables

The ageing analysis of these receivables is as follows:

Within due date

Past due – Up to three months

Past due – Three to six months

Past due – Six to nine months

Past due – More than nine months

Total

Net impairment

Trade receivables

Receivables from related parties

Other receivables and assets

Net impairment loss

2020

€ million

646.5

(87.8)

558.7

(2.1)

(5.3)

(2.9)

(0.9)

(82.0)

(93.2)

2020

€ million

(93.2)

5.5

5.5

(7.9)

2.3

(87.8)

2020

€ million

44.5

3.6

(0.3)

47.8

2020

€ million

44.5

2.3

0.3

0.1

0.6

47.8

2020

€ million

2.8

0.1

1.2

4.1

2019

€ million

866.1

(93.2)

772.9

669.3

76.8

9.4

4.2

13.2

772.9

2019

€ million

(98.8)

13.8

4.9

(12.4)

(0.7)

(93.2)

2019

€ million

62.3

3.5

(0.2)

65.6

2019

€ million

62.3

1.9

0.8

0.2

0.4

65.6

2019

€ million

7.3

0.1

–

7.4

174

COCA-COLA HBC

Notes to the consolidated financial statements continued

21. Provisions and employee benefits
Provisions and employee benefits consisted of the following at 31 December:

Current:
Employee benefits
Restructuring provisions
Other provisions
Total current provisions and employee benefits

Non-current:
Employee benefits
Other provisions
Total non-current provisions and employee benefits
Total provisions and employee benefits

a) Provisions

2020
€ million

66.2
26.0
7.4
99.6

110.8
2.5
113.3
212.9

2019
€ million

78.6
14.6
8.9
102.1

114.5
3.1
117.6
219.7

Accounting policy
Provisions are recognised when: the Group has a present obligation (legal or constructive) as a result of a past event; it is probable that 
an outflow of resources embodying economic benefits will be required to settle the obligation; and a reliable estimate can be made 
of the amount of the obligation.

Where the Group expects a provision to be reimbursed, for example under an insurance contract, the reimbursement is recognised 
as a separate asset only when such reimbursement is virtually certain. 

If the effect of the time value of money is material, provisions are determined by discounting the expected future cash flows at a pre-tax 
rate that reflects current market assessments of the time value of money and the risks specific to the liability.

Termination benefits are payable whenever an employee’s employment is terminated before the normal retirement date or whenever 
an employee accepts voluntary redundancy in exchange for these benefits. The Group recognises termination benefits at the earlier 
of the following dates: a) when the Group can no longer withdraw the offer of those benefits; and b) when the Group recognises costs 
for a restructuring that is within the scope of IAS 37 ‘Provisions, contingent liabilities and contingent assets’ and involves the payment 
of termination benefits. In the case of an offer made to encourage voluntary redundancy, the termination benefits are measured based 
on the number of employees expected to accept the offer.

The movements in restructuring and other provisions comprise:

As at 1 January
Arising during the year
Utilised during the year
Unused amount reversed 
Arising on acquisitions
Foreign currency translation
As at 31 December

2020
€million

2019
€million

Restructuring
provision
14.6
21.5
(9.2)
(0.6)
–
(0.3)
26.0

Other
provisions
12.0
4.9
(4.9)
(1.9)
–
(0.2)
9.9

Restructuring
provision
10.9
36.4
(31.4)
(1.3)
–
–
14.6

Other
provisions
8.6
11.8
(9.1)
(0.1)
0.7
0.1
12.0

Other provisions primarily comprise provisions in relation to employee litigation and legal provisions.

SR

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174

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INTEGRATED ANNUAL REPORT 2020

175

Notes to the consolidated financial statements continued

21. Provisions and employee benefits

Provisions and employee benefits consisted of the following at 31 December:

Total current provisions and employee benefits

Total non-current provisions and employee benefits

Total provisions and employee benefits

Current:

Employee benefits

Restructuring provisions

Other provisions

Non-current:

Employee benefits

Other provisions

a) Provisions

Accounting policy

2020

€ million

66.2

26.0

7.4

99.6

110.8

2.5

113.3

212.9

2019

€ million

78.6

14.6

8.9

102.1

114.5

3.1

117.6

219.7

Provisions are recognised when: the Group has a present obligation (legal or constructive) as a result of a past event; it is probable that 

an outflow of resources embodying economic benefits will be required to settle the obligation; and a reliable estimate can be made 

of the amount of the obligation.

Where the Group expects a provision to be reimbursed, for example under an insurance contract, the reimbursement is recognised 

as a separate asset only when such reimbursement is virtually certain. 

If the effect of the time value of money is material, provisions are determined by discounting the expected future cash flows at a pre-tax 

rate that reflects current market assessments of the time value of money and the risks specific to the liability.

Termination benefits are payable whenever an employee’s employment is terminated before the normal retirement date or whenever 

an employee accepts voluntary redundancy in exchange for these benefits. The Group recognises termination benefits at the earlier 

of the following dates: a) when the Group can no longer withdraw the offer of those benefits; and b) when the Group recognises costs 

for a restructuring that is within the scope of IAS 37 ‘Provisions, contingent liabilities and contingent assets’ and involves the payment 

of termination benefits. In the case of an offer made to encourage voluntary redundancy, the termination benefits are measured based 

on the number of employees expected to accept the offer.

The movements in restructuring and other provisions comprise:

As at 1 January

Arising during the year

Utilised during the year

Unused amount reversed 

Arising on acquisitions

Foreign currency translation

As at 31 December

Other provisions primarily comprise provisions in relation to employee litigation and legal provisions.

2020

€million

2019

€million

Restructuring

provision

Other

provisions

Restructuring

provision

Other

provisions

14.6

21.5

(9.2)

(0.6)

–

(0.3)

26.0

12.0

4.9

(4.9)

(1.9)

–

(0.2)

9.9

10.9

36.4

(31.4)

(1.3)

–

–

14.6

8.6

11.8

(9.1)

(0.1)

0.7

0.1

12.0

b) Employee benefits

Accounting policies
The Group operates a number of defined benefit and defined contribution pension plans in its territories.

The defined benefit plans are made up of both funded and unfunded pension plans and employee leaving indemnities. The assets of funded 
plans are generally held in separate trustee-administered funds and are financed by payments from employees and / or the relevant 
Group companies.

The liability recognised in the balance sheet in respect of defined benefit plans is the present value of the defined benefit obligation 
at the balance sheet date less the fair value of the plan assets. 

For defined benefit pension plans, pension costs are assessed using the projected unit credit method. Actuarial gains and losses arising 
from experience adjustments and changes in actuarial assumptions are charged or credited to equity in other comprehensive income 
in the period in which they arise. Such actuarial gains and losses are not reclassified to the income statement in subsequent periods. 
The defined benefit obligations are measured at the present value of the estimated future cash outflows using interest rates of high-quality 
corporate bonds that are denominated in the currency in which the benefits will be paid, and that have terms approximating to the terms 
of the related obligation. In countries where there is no deep market in such bonds, the market rates on government bonds are used. 
Past service cost is recognised immediately in the income statement. A number of the Group’s operations have other long-service 
benefits in the form of jubilee plans. These plans are measured at the present value of the estimated future cash outflows with immediate 
recognition of actuarial gains and losses in the income statement.

The Group’s contributions to the defined contribution pension plans are charged to the income statement in the period to which the 
contributions relate.

Critical accounting estimates
The Group provides defined benefit pension plans as an employee benefit in certain territories. Determining the value of these plans 
requires several actuarial assumptions and estimates about discount rates, future salary increases and future pension increases. 
Due to the long-term nature of these plans, such estimates are subject to significant uncertainty.

Employee benefits consisted of the following at 31 December:

Defined benefit plans:
Employee leaving indemnities
Pension plans
Long-service benefits (jubilee plans) and other benefits
Total defined benefit plans
Other employee benefits:
Annual leave
Other employee benefits
Total other employee benefits
Total employee benefits obligations

2020
€ million

72.2
7.7
12.0
91.9

4.4
80.7
85.1
177.0

2019
€ million

66.8
14.6
11.7
93.1

5.9
94.1
100.0
193.1

Other employee benefits are primarily comprised of employee bonuses which are linked to business and individual performance metrics.

Employees of Coca-Cola HBC’s subsidiaries in Austria, Bulgaria, Croatia, Greece, Italy, Montenegro, Nigeria, Poland, Romania, Serbia 
and Slovenia are entitled to employee leaving indemnities, generally based on each employee’s length of service, employment category 
and remuneration. These are unfunded plans where the Company meets the payment obligation as it falls due.

Coca-Cola HBC’s subsidiaries in Austria, Northern Ireland, the Republic of Ireland and Switzerland sponsor defined benefit pension plans. 
Of the three plans in the Republic of Ireland, two have plan assets, as do the two plans in Northern Ireland and one plan out of the three in 
Switzerland. The Austrian plans do not have plan assets and the Company meets the payment obligation as it falls due. The defined benefit 
plans in Austria, Republic of Ireland and Northern Ireland are closed to new members.

Coca-Cola HBC provides long-service benefits in the form of jubilee plans to its employees in Austria, Croatia, Nigeria, Poland, Serbia, 
Slovenia and Switzerland.

Defined benefit obligation by segment is as follows for the years ended 31 December:

2020

2019

Established

Developing

Emerging

€2.3m

€72.7m

€2.3m

€16.9m

Total €91.9m

€75.3m

€15.5m

Total €93.1m

The average duration of the defined benefit obligations is 19 years and the total employer contributions expected to be paid in 2021 are €10.3m.

176

COCA-COLA HBC

Notes to the consolidated financial statements continued

21. Provisions and employee benefits continued
The reconciliation of plan assets and plan liabilities for the years ended 31 December is as follows:

As at 31 December 2018
Current service cost
Past service cost
Administrative expenses
Curtailment / settlement
Interest income / (expense)
Actuarial gains
Total income / (expense) recognised in income statement
Gain from change in demographic assumptions
Loss from change in financial assumptions
Experience adjustments
Return on plan assets excluding interest income
Total remeasurements recognised in other comprehensive income
Benefits paid
Employer’s contributions
Participant’s contributions
Increase in defined benefit obligation arising from acquisition
Net decrease in defined benefit obligation from other movements
Foreign currency translation
As at 31 December 2019
Current service cost
Past service cost
Administrative expenses
Curtailment / settlement
Interest income / (expense)
Actuarial losses
Total income / (expense) recognised in income statement
Loss from change in demographic assumptions
Loss from change in financial assumptions
Experience adjustments
Return on plan assets excluding interest income
Total remeasurements recognised in other comprehensive income
Benefits paid
Employer’s contributions
Participant’s contributions
Net increase in defined benefit obligation from other movements
Foreign currency translation
As at 31 December 2020

Plan assets
€ million
398.2
–
–
(0.2)
–
6.4
–
6.2
–
–
–
42.7
42.7
(25.5)
14.0
5.1
–
4.5
13.0
458.2
–
–
(0.2)
(3.2)
3.6
–
0.2
–
–
–
26.9
26.9
(24.8)
20.7
4.9
–
(4.8)
481.3

The effect of the asset ceiling on plan assets and net deficit for the years ended 31 December is as follows:

Fair value of plan assets at 31 December excluding asset ceiling
Opening unrecognised asset due to the asset ceiling
Change in asset ceiling recognised in other comprehensive income
Exchange rate gain
Interest on unrecognised asset recognised in profit and loss
Fair value of plan assets at 31 December including asset ceiling

Present value of funded obligations
Fair value of plan assets
Defined benefit obligations of funded plans
Present value of unfunded obligations
Unrecognised asset due to asset ceiling
Defined benefit obligations
Plus: Amounts recognised within non-current assets (refer to Note 18)
Total defined benefit obligations

Plan liabilities
€ million
(467.3)
(9.2)
1.2
–
(1.5)
(9.2)
0.1
(18.6)
2.4
(59.4)
(4.2)
–
(61.2)
37.5
–
(5.1)
(0.4)
(4.4)
(13.4)
(532.9)
(9.9)
9.1
–
2.5
(5.6)
(0.4)
(4.3)
(6.1)
(35.0)
13.5
–
(27.6)
24.7
–
(4.9)
(0.3)
7.2
(538.1)

Net (deficit) /surplus
€ million
(69.1)
(9.2)
1.2
(0.2)
(1.5)
(2.8)
0.1
(12.4)
2.4
(59.4)
(4.2)
42.7
(18.5)
12.0
14.0
–
(0.4)
0.1
(0.4)
(74.7)
(9.9)
9.1
(0.2)
(0.7)
(2.0)
(0.4)
(4.1)
(6.1)
(35.0)
13.5
26.9
(0.7)
(0.1)
20.7
–
(0.3)
2.4
(56.8)

2020
€ million
481.3
(2.3)
(11.8)
–
–
467.2

2020
€ million
452.6
(481.3)
(28.7)
85.5
14.1
70.9
21.0
91.9

2019
€ million
458.2
(3.6)
1.5
(0.1)
(0.1)
455.9

2019
€ million
453.1
(458.2)
(5.1)
79.8
2.3
77.0
16.1
93.1

176

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

177

Notes to the consolidated financial statements continued

21. Provisions and employee benefits continued

The reconciliation of plan assets and plan liabilities for the years ended 31 December is as follows:

Plan assets

Plan liabilities

Net (deficit) /surplus

€ million

398.2

€ million

(467.3)

€ million

(69.1)

Funding levels are monitored in conjunction with the agreed contribution rate. The funding level of the funded plans as at 31 December 2020 
was 103% (2019: 101%).

Five of the plans have funded status surplus totalling €21.0m as at 31 December 2020 (2019: four plans, totalling €16.1m) that is recognised 
as an asset on the basis that the Group has an unconditional right to future economic benefits either via a refund or a reduction in 
future contributions.

Defined benefit plan expense is included in staff costs and presented in cost of goods sold and operating expenses.

The assumptions (weighted average for the Group) used in computing the defined benefit obligation comprised the following for the years 
ended 31 December:

SR

CG

FS

SSR

SI

Discount rate
Rate of compensation increase
Rate of pension increase
Life expectancy for pensioners at the age of 65 in years:
Male
Female

2020
%
0.7
2.2
0.8

22
24

2019
%
1.1
2.3
0.9

22
24

Asset liability matching: plan assets allocated to growth assets are monitored regularly to ensure they remain appropriate and in line with the 
Group’s long-term strategy to manage the plans. As the plans mature, the level of investment risk will be reduced by investing more in assets 
such as bonds that better match the liabilities.

Pension plan assets are invested in different asset classes in order to maintain a balance between risk and return. Investments are well diversified 
to limit the financial effect of the failure of any individual investment. Through its defined benefit plans, the Group is exposed to a number 
of risks, as outlined below: 

Asset volatility: the liabilities are calculated using a discount rate set with reference to corporate bond yields; if assets underperform this yield, 
a deficit will be created. The Northern Ireland, the Republic of Ireland and Swiss plans hold a significant proportion of growth assets (equities) 
which are expected to outperform corporate bonds in the long term while being subject to volatility and risk in the short term.

Changes in bond yields: a decrease in corporate bond yields will increase the plan liabilities, although this will be partially offset by an increase 
in the value of the plans’ bond holdings. Conversely, an increase in corporate bond yields will decrease the plan liabilities, although this will be 
partially offset by a decrease in the value of the plans’ bond holdings.

Inflation: the Northern Ireland, the Republic of Ireland and Swiss plans’ benefit obligations are linked to inflation, and higher inflation will lead 
to higher liabilities (although, in most cases, caps on the level of inflationary increases are in place to protect against extreme inflation). 
The majority of the assets are either unaffected by or only loosely correlated with inflation, meaning that an increase in inflation will also 
increase the deficit.

Life expectancy: the majority of the pension plans’ obligations are to provide benefits for the life of the member, so increases in life 
expectancy will result in an increase in the liabilities. 

The sensitivity analysis presented below is based on a change in assumption while all other assumptions remain constant.

Discount rate

Rate of compensation increase

Rate of pension increase

Life expectancy

Impact on defined benefit obligation as at
31 December 2020

Change in 
assumptions

Increase in 
assumption

Decrease in 
assumption

0.50%

0.50%

0.50%

1 year

8.7%

1.9%

5.4%

2.8%

10.0%

1.7%

5.2%

2.9%

Total income / (expense) recognised in income statement

Gain from change in demographic assumptions

Loss from change in financial assumptions

Experience adjustments

Return on plan assets excluding interest income

Total remeasurements recognised in other comprehensive income

Increase in defined benefit obligation arising from acquisition

Net decrease in defined benefit obligation from other movements

As at 31 December 2018

Current service cost

Past service cost

Administrative expenses

Curtailment / settlement

Interest income / (expense)

Actuarial gains

Benefits paid

Employer’s contributions

Participant’s contributions

Foreign currency translation

As at 31 December 2019

Current service cost

Past service cost

Administrative expenses

Curtailment / settlement

Interest income / (expense)

Actuarial losses

Total income / (expense) recognised in income statement

Loss from change in demographic assumptions

Loss from change in financial assumptions

Experience adjustments

Return on plan assets excluding interest income

Total remeasurements recognised in other comprehensive income

Benefits paid

Employer’s contributions

Participant’s contributions

Foreign currency translation

As at 31 December 2020

Net increase in defined benefit obligation from other movements

Fair value of plan assets at 31 December excluding asset ceiling

Opening unrecognised asset due to the asset ceiling

Change in asset ceiling recognised in other comprehensive income

Exchange rate gain

Interest on unrecognised asset recognised in profit and loss

Fair value of plan assets at 31 December including asset ceiling

Present value of funded obligations

Fair value of plan assets

Defined benefit obligations of funded plans

Present value of unfunded obligations

Unrecognised asset due to asset ceiling

Defined benefit obligations

Plus: Amounts recognised within non-current assets (refer to Note 18)

Total defined benefit obligations

(0.2)

6.4

6.2

–

–

–

–

–

–

–

42.7

42.7

(25.5)

14.0

5.1

–

4.5

13.0

458.2

(0.2)

(3.2)

3.6

0.2

–

–

–

–

–

–

26.9

26.9

(24.8)

20.7

4.9

–

(4.8)

481.3

(13.4)

(532.9)

(9.2)

1.2

–

(1.5)

(9.2)

0.1

(18.6)

2.4

(59.4)

(4.2)

(61.2)

37.5

–

–

(5.1)

(0.4)

(4.4)

(9.9)

9.1

–

2.5

(5.6)

(0.4)

(4.3)

(6.1)

(35.0)

13.5

(27.6)

24.7

–

–

(4.9)

(0.3)

7.2

(538.1)

2020

€ million

481.3

(2.3)

(11.8)

–

–

467.2

2020

€ million

452.6

(481.3)

(28.7)

85.5

14.1

70.9

21.0

91.9

(9.2)

1.2

(0.2)

(1.5)

(2.8)

0.1

(12.4)

2.4

(59.4)

(4.2)

42.7

(18.5)

12.0

14.0

–

(0.4)

0.1

(0.4)

(74.7)

(9.9)

9.1

(0.2)

(0.7)

(2.0)

(0.4)

(4.1)

(6.1)

(35.0)

13.5

26.9

(0.7)

(0.1)

20.7

–

(0.3)

2.4

(56.8)

2019

€ million

458.2

(3.6)

1.5

(0.1)

(0.1)

455.9

2019

€ million

453.1

(458.2)

(5.1)

79.8

2.3

77.0

16.1

93.1

The effect of the asset ceiling on plan assets and net deficit for the years ended 31 December is as follows:

178

COCA-COLA HBC

Notes to the consolidated financial statements continued

21. Provisions and employee benefits continued
Plan assets are invested as follows:

Assets’ categories 2020 (%)

Assets’ categories 2019 (%)

Equity securities – Eurozone: 3%
Equity securities – Non-Eurozone: 25%
Government bonds – Eurozone: 27%
Corporate bonds – Eurozone: 4%
Corporate bonds – Non-Eurozone: 16%
Real estate: 11%
Cash: 1%
Other: 13%

Equity securities – Eurozone: 4%
Equity securities – Non-Eurozone: 27%
Government bonds – Eurozone: 24%
Corporate bonds – Eurozone: 6%
Corporate bonds – Non-Eurozone: 17%
Real estate: 11%
Cash: 2%
Other: 9%

The assets of funded plans are generally held in separately administered trusts, either as specific assets or as a proportion of a general fund, 
or are insurance contracts. Plan assets held in trust are governed by local regulations and practice in each country. The category ‘Other’ 
mainly includes investments in funds holding a portfolio of assets. Plan assets relate predominantly to quoted financial instruments.

Equity securities were not invested in ordinary shares of the Company as at 31 December 2020 or 31 December 2019.

Defined contribution plans
The expense recognised in the income statement in 2020 for the defined contribution plans is €18.8m (2019: €18.0m). This is included 
in employee costs and recorded in cost of goods sold and operating expenses.

22. Offsetting financial assets and financial liabilities

Accounting policy
The Group offsets financial assets and financial liabilities to the net amount reported in the balance sheet when it currently has a legally 
enforceable right to offset the recognised amounts and it intends to settle on a net basis or to realise the asset and settle the liability 
simultaneously. The legally enforceable right must not be contingent on future events and must be enforceable in the normal course 
of business and in the event of default, insolvency or bankruptcy of the Company or the counterparty.

The Group enters into derivative transactions under International Swaps and Derivatives Association (ISDA) master netting agreements or 
other similar agreements. In general, under such agreements the counterparties can elect to settle as one single net amount the aggregated 
amounts owed by each counterparty on a single day with respect to all outstanding transactions of the same currency and the same type 
of derivative. In the event of default or early termination, all outstanding transactions under the agreement are terminated and subject to any 
set–off. These agreements do not meet all of the IAS 32 criteria for offsetting in the balance sheet as the Group does not have any current 
legally enforceable right to offset amounts since the right can only be applied if elected by both counterparties.

The financial assets and financial liabilities presented below are subject to offsetting, enforceable master netting or similar agreements. 
The column ‘Net amount’ shows the impact on the Group’s balance sheet if all set–off rights were exercised.

SR

CG

FS

SSR

SI

178

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

179

Notes to the consolidated financial statements continued

21. Provisions and employee benefits continued

Plan assets are invested as follows:

Assets’ categories 2020 (%)

Assets’ categories 2019 (%)

Equity securities – Eurozone: 3%

Equity securities – Non-Eurozone: 25%

Government bonds – Eurozone: 27%

Corporate bonds – Eurozone: 4%

Equity securities – Eurozone: 4%

Equity securities – Non-Eurozone: 27%

Government bonds – Eurozone: 24%

Corporate bonds – Eurozone: 6%

Corporate bonds – Non-Eurozone: 16%

Corporate bonds – Non-Eurozone: 17%

Real estate: 11%

Cash: 1%

Other: 13%

Real estate: 11%

Cash: 2%

Other: 9%

The assets of funded plans are generally held in separately administered trusts, either as specific assets or as a proportion of a general fund, 

or are insurance contracts. Plan assets held in trust are governed by local regulations and practice in each country. The category ‘Other’ 

mainly includes investments in funds holding a portfolio of assets. Plan assets relate predominantly to quoted financial instruments.

Equity securities were not invested in ordinary shares of the Company as at 31 December 2020 or 31 December 2019.

a) Financial assets

As at 31 December 2020

Derivative financial assets 
Cash and cash equivalents 
Other financial assets (excluding loans to related parties 
and derivatives)
Trade receivables
Total 

As at 31 December 2019

Derivative financial assets 
Cash and cash equivalents 
Other financial assets (excluding loans to related parties 
and derivatives)
Trade receivables
Total 

Defined contribution plans

The expense recognised in the income statement in 2020 for the defined contribution plans is €18.8m (2019: €18.0m). This is included 

in employee costs and recorded in cost of goods sold and operating expenses.

b) Financial liabilities

As at 31 December 2020

22. Offsetting financial assets and financial liabilities

Accounting policy

The Group offsets financial assets and financial liabilities to the net amount reported in the balance sheet when it currently has a legally 

enforceable right to offset the recognised amounts and it intends to settle on a net basis or to realise the asset and settle the liability 

simultaneously. The legally enforceable right must not be contingent on future events and must be enforceable in the normal course 

of business and in the event of default, insolvency or bankruptcy of the Company or the counterparty.

The Group enters into derivative transactions under International Swaps and Derivatives Association (ISDA) master netting agreements or 

other similar agreements. In general, under such agreements the counterparties can elect to settle as one single net amount the aggregated 

amounts owed by each counterparty on a single day with respect to all outstanding transactions of the same currency and the same type 

of derivative. In the event of default or early termination, all outstanding transactions under the agreement are terminated and subject to any 

set–off. These agreements do not meet all of the IAS 32 criteria for offsetting in the balance sheet as the Group does not have any current 

legally enforceable right to offset amounts since the right can only be applied if elected by both counterparties.

The financial assets and financial liabilities presented below are subject to offsetting, enforceable master netting or similar agreements. 

The column ‘Net amount’ shows the impact on the Group’s balance sheet if all set–off rights were exercised.

Derivative financial liabilities 
Trade payables
Total 

As at 31 December 2019

Derivative financial liabilities 
Trade payables
Total 

Gross amounts of 
recognised
financial assets
€ million
16.2
1,215.8

Gross amounts of
recognised financial
liabilities set off in 
the balance sheet
€ million
–
–

Net amounts of 
financial assets 
presented in the 
balance sheet
€ million
16.2
1,215.8

92.9
611.0
1,935.9

–
(52.3)
(52.3)

92.9
558.7
1,883.6

Gross amounts of 
recognised
financial assets
€ million
3.7
823.0

Gross amounts of
recognised financial
liabilities set off in 
the balance sheet
€ million
–
–

Net amounts of 
financial assets 
presented in the 
balance sheet
€ million
3.7
823.0

728.8
820.2
2,375.7

–
(47.3)
(47.3)

728.8
772.9
2,328.4

Gross amounts of 
recognised
financial liabilities
€ million
11.3
635.5
646.8

Gross amounts of
recognised financial
assets set off in the 
balance sheet
€ million
–
(52.3)
(52.3)

Net amounts of 
financial liabilities 
presented in the 
balance sheet
€ million
11.3
583.2
594.5

Related amounts 
not set off in the 
balance sheet

Financial
instruments
€ million
(0.7)
–

–
–
(0.7)

Related amounts 
not set off in the 
balance sheet

Financial
instruments
€ million
(0.1)
–

–
–
(0.1)

Related amounts 
not set off in the 
balance sheet

Financial
instruments
€ million
(0.7)
–
(0.7)

Related amounts 
not set off in the 
balance sheet

Net amount
€ million
15.5
1,215.8

92.9
558.7
1,882.9

Net amount
€ million
3.6
823.0

728.8
772.9
2,328.3

Net amount
€ million
10.6
583.2
593.8

Gross amounts of 
recognised
financial liabilities
€ million
11.7
652.8
664.5

Gross amounts of
recognised financial
assets set off in the 
balance sheet
€ million
–
(47.3)
(47.3)

Net amounts of 
financial liabilities 
presented in the 
balance sheet
€ million
11.7
605.5
617.2

Financial
instruments
€ million
(0.1)
–
(0.1)

Net amount
€ million
11.6
605.5
617.1

180

COCA-COLA HBC

Notes to the consolidated financial statements continued

23. Business combinations and acquisition of non‑controlling interest

Accounting policy
The acquisition method of accounting is used to account for business combinations. The consideration transferred is the fair value 
of any asset transferred, shares issued and liabilities assumed. The consideration transferred includes the fair value of any asset or liability 
resulting from a contingent consideration arrangement. Identifiable assets acquired and liabilities and contingent liabilities assumed 
are measured initially at their fair values at the acquisition date. The excess of the consideration transferred and the amount of any 
non-controlling interest over the net assets acquired and liabilities assumed is recorded as goodwill. Acquisition costs comprise costs 
incurred to effect a business combination such as finder’s, advisory, legal, accounting, valuation and other professional or consulting fees. 
All acquisition-related costs are expensed as incurred.

For each business combination, the Group elects to measure the non-controlling interest in the acquiree either at fair value or at the 
proportionate share of the acquiree’s identifiable net assets.

Refer also to Note 2 for accounting policy regarding basis of consolidation.

a) Business combinations
On 18 June 2019, the Group acquired 100% of the issued shares of Koncern Bambi a.d. Požarevac (’Bambi’), Serbia’s leading confectionery 
business, for a consideration of €148.8m net of borrowings of €125.9m. The acquisition adds a relevant, adjacent category to the Group’s 
portfolio in Serbia and Western Balkans, which are among our fastest growing territories. Details of the acquisition with regards to the net 
assets acquired and goodwill are as follows:

Trademarks
Property, plant and equipment
Other non-current assets
Inventories
Other current assets
Cash and cash equivalents
Current borrowings
Other current liabilities
Non-current borrowings
Deferred tax liabilities
Other non-current liabilities
Net identifiable assets acquired
Goodwill arising on acquisition
Cash paid to former shareholders

Fair value
€ million
121.1
19.3
0.1
5.9
25.7
18.3
(125.9)
(10.3)
(0.3)
(17.5)
(2.2)
34.2
114.6
148.8

The acquisition resulted in the Group recording €114.6m of goodwill and €121.1m of trademarks in its Emerging segment. The goodwill 
arising is attributable to Bambi’s strong operating profitability and strong market position.

Net sales revenue and profit after tax contributed by the acquired business to the Group for the period from 18 June 2019 to 31 December 
2019 amounted to €43.6m and €11.2m respectively. If the acquisition had occurred on 1 January 2019, consolidated Group revenue and 
consolidated Group profit after tax for the year ended 31 December 2019 would have been higher by €38.6m and €7.0m respectively.

Acquisition-related costs of €2.9m were included in 2019 operating expenses, as a result of the above acquisition.

On 1 September 2019, the Group acquired a water business in the Czech Republic for a cash consideration of €7.7m. The acquisition 
was of a group of assets that constituted a business, and which have been integrated into the Group’s operations in the Czech Republic. 
The acquisition did not have a material effect on the Group’s 2019 financial position and income statement. As a result of the acquisition, 
water rights of €1.3m and goodwill of €0.4m were recorded in the Group’s Developing segment. Acquisition-related costs of €0.3m were 
included in 2019 operating expenses, as a result of the above acquisition.

b) Acquisition of non‑controlling interest
On 12 November 2019, the Group acquired all the remaining shares of the non-controlling interest in its subsidiary Leman Beverages Holding 
S.àr.I., through which the Group controlled its operation in Armenia. The consideration paid for the acquisition of the non-controlling interest 
amounted to €9.5m.

180

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

181

23. Business combinations and acquisition of non‑controlling interest

24. Financial risk management and financial instruments

SR

CG

FS

SSR

SI

Accounting policies

Financial assets
On initial recognition, financial assets are recorded at fair value, plus in the case of financial assets not at fair value through profit or loss 
(FVTPL), any directly attributable transaction costs. Transaction costs of financial assets at FVTPL are expensed.

Financial assets are classified into three categories:

a) Financial assets at amortised cost (debt instruments)

The classification of debt instruments at amortised cost depends on two criteria: a) the Group’s business model for managing assets 
and b) whether the instruments’ contractual cash flows represent solely payments for principal and interest on the principal amount 
outstanding (the ‘SPPI criterion‘). If both criteria are met the financial assets of the Group are subsequently measured at amortised cost 
whereby any interest income is recognised using the effective interest method. This category includes trade receivables, treasury bills 
and time deposits. The accounting policy for trade receivables is described in Note 18. 

b) Financial assets through other comprehensive income (FVOCI)

The Group also has investments in financial assets at FVOCI. These include equity investments that are not of a trading nature and which 
are subsequently recorded at fair value. The Group intends to hold these equity instruments for the foreseeable future and has irrevocably 
elected to classify them as FVOCI upon initial recognition. Subsequently, there is no recycling of gains or losses to profit or loss 
on derecognition.

c) Financial assets through profit or loss (FVTPL)

The Group also has investments in financial assets at FVTPL which are subsequently measured at fair value and where changes in fair 
value are recognised in the income statement. Financial assets at FVTPL mainly comprise money market funds.

For those financial assets that are not subsequently held at fair value, the Group assesses whether there is evidence of impairment 
at each balance sheet date.

Derivative financial instruments
The Group uses derivative financial instruments, including currency, commodity and interest rate derivatives, to manage currency, 
commodity price and interest rate risk associated with the Group’s underlying business activities. The Group does not enter into 
derivative financial instruments for trading activity purposes.

All derivative financial instruments are initially recognised on the balance sheet at fair value and are subsequently remeasured at their fair 
value. Changes in the fair value of derivative financial instruments are recognised at each reporting date either in the income statement 
or in equity, depending on whether the derivative financial instrument qualifies for hedge accounting as a cash flow hedge.

Embedded derivatives in financial host contracts are recorded at fair value through profit or loss together with the host contracts.

All derivative financial instruments that are not part of an effective hedging relationship (undesignated hedges) are classified as assets 
or liabilities at fair value through profit or loss.

At the inception of a hedge transaction the Group documents the relationship between the hedging instrument and the hedged item, 
as well as its risk management objective and strategy for undertaking the hedge transaction. This process includes linking the derivative 
financial instrument designated as a hedging instrument to the specific asset, liability, firm commitment or forecast transaction. 
The Group has established a hedge ratio of 1:1 for the hedging relationships as the underlying risks of the hedging instruments are identical 
to the hedged risks component. The economic relationship between the hedged item and the hedging instrument is assessed on an 
ongoing basis. Ineffectiveness may arise if the timing or the notional of the forecast transaction changes or if the credit risk changes 
impacting the fair value movements of the hedging instruments.

Changes in the fair value of derivative financial instruments (both the intrinsic value and the aligned time value) that are designated and 
effective as hedges of future cash flows are recognised directly in other comprehensive income and the ineffective portion is recognised 
immediately in the income statement. Amounts accumulated in equity are recycled to the income statement as the related hedged asset 
acquired or liability assumed affects the income statement. 

Notes to the consolidated financial statements continued

Accounting policy

The acquisition method of accounting is used to account for business combinations. The consideration transferred is the fair value 

of any asset transferred, shares issued and liabilities assumed. The consideration transferred includes the fair value of any asset or liability 

resulting from a contingent consideration arrangement. Identifiable assets acquired and liabilities and contingent liabilities assumed 

are measured initially at their fair values at the acquisition date. The excess of the consideration transferred and the amount of any 

non-controlling interest over the net assets acquired and liabilities assumed is recorded as goodwill. Acquisition costs comprise costs 

incurred to effect a business combination such as finder’s, advisory, legal, accounting, valuation and other professional or consulting fees. 

All acquisition-related costs are expensed as incurred.

For each business combination, the Group elects to measure the non-controlling interest in the acquiree either at fair value or at the 

proportionate share of the acquiree’s identifiable net assets.

Refer also to Note 2 for accounting policy regarding basis of consolidation.

a) Business combinations

On 18 June 2019, the Group acquired 100% of the issued shares of Koncern Bambi a.d. Požarevac (’Bambi’), Serbia’s leading confectionery 

business, for a consideration of €148.8m net of borrowings of €125.9m. The acquisition adds a relevant, adjacent category to the Group’s 

portfolio in Serbia and Western Balkans, which are among our fastest growing territories. Details of the acquisition with regards to the net 

assets acquired and goodwill are as follows:

Trademarks

Property, plant and equipment

Other non-current assets

Inventories

Other current assets

Cash and cash equivalents

Current borrowings

Other current liabilities

Non-current borrowings

Deferred tax liabilities

Other non-current liabilities

Net identifiable assets acquired

Goodwill arising on acquisition

Cash paid to former shareholders

Fair value

€ million

121.1

19.3

0.1

5.9

25.7

18.3

(125.9)

(10.3)

(0.3)

(17.5)

(2.2)

34.2

114.6

148.8

The acquisition resulted in the Group recording €114.6m of goodwill and €121.1m of trademarks in its Emerging segment. The goodwill 

arising is attributable to Bambi’s strong operating profitability and strong market position.

Net sales revenue and profit after tax contributed by the acquired business to the Group for the period from 18 June 2019 to 31 December 

2019 amounted to €43.6m and €11.2m respectively. If the acquisition had occurred on 1 January 2019, consolidated Group revenue and 

consolidated Group profit after tax for the year ended 31 December 2019 would have been higher by €38.6m and €7.0m respectively.

Acquisition-related costs of €2.9m were included in 2019 operating expenses, as a result of the above acquisition.

On 1 September 2019, the Group acquired a water business in the Czech Republic for a cash consideration of €7.7m. The acquisition 

was of a group of assets that constituted a business, and which have been integrated into the Group’s operations in the Czech Republic. 

The acquisition did not have a material effect on the Group’s 2019 financial position and income statement. As a result of the acquisition, 

water rights of €1.3m and goodwill of €0.4m were recorded in the Group’s Developing segment. Acquisition-related costs of €0.3m were 

included in 2019 operating expenses, as a result of the above acquisition.

b) Acquisition of non‑controlling interest

On 12 November 2019, the Group acquired all the remaining shares of the non-controlling interest in its subsidiary Leman Beverages Holding 

S.àr.I., through which the Group controlled its operation in Armenia. The consideration paid for the acquisition of the non-controlling interest 

amounted to €9.5m.

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Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued

Accounting policies continued

Derivative financial instruments continued
Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, exercised, or no longer qualifies for hedge 
accounting. At that time, any cumulative gain or loss on the hedging instrument recognised in equity is retained in equity until the forecast 
transaction occurs. If a hedged transaction is no longer expected to occur, the net cumulative gain or loss recognised in equity is 
transferred to the income statement. 

Derivatives embedded in non-financial host contracts are accounted for as separate derivatives and recorded at fair value if: 

•  their economic characteristics and risks are not closely related to those of the host contracts; 
•  the host contracts are not designated as at fair value through profit or loss; and 
•  a separate instrument with the same terms as the embedded derivative meets the definition of a derivative.

These embedded derivatives are measured at fair value with changes in fair value recognised in profit or loss. Reassessment only 
occurs if there is either a change in the terms of the contract that significantly modifies the cash flows that would otherwise be required 
or a reclassification of a financial asset out of the fair value through profit or loss.

Regular purchases and sales of investments are recognised on the trade date, which is the day the Group commits to purchase or sell. 
The investments are recognised initially at fair value plus transaction costs, except in the case of FVTPL. For investments traded in active 
markets, fair value is determined by reference to stock exchange quoted bid prices. For other investments, fair value is estimated by 
reference to the current market value of similar instruments or by reference to the discounted cash flows of the underlying net assets.

Financial risk factors
The Group’s activities expose it to a variety of financial risks: market risk (including foreign currency risk, commodity price risk and interest 
rate risk), credit risk, liquidity risk and capital risk. The Group’s overall risk management programme focuses on the volatility of financial 
markets and seeks to minimise potential adverse effects on the Group’s cash flows. The Group uses derivative financial instruments 
to hedge certain risk exposures. Risk management is carried out by Group Treasury in a controlled manner, consistent with the Board 
of Directors’ approved policies. Group Treasury identifies, evaluates and hedges financial risks in close co-operation with the Group’s 
subsidiaries. The Board of Directors has approved the Treasury Policy, which provides the control framework for all treasury and 
treasury-related transactions.

Market risk

a) Foreign currency risk
The Group is exposed to the effect of foreign currency risk on future transactions, recognised monetary assets and liabilities that are 
denominated in currencies other than the local entity’s functional currency, as well as net investments in foreign operations. Foreign currency 
forward, option and future contracts are used to hedge a portion of the Group’s foreign currency risk. The majority of the foreign currency 
forward, option and future contracts have maturities of less than one year after the balance sheet date. 

Management has set up a policy that requires Group companies to manage their foreign exchange risk against their functional currency. 
To manage their foreign exchange risk arising from future transactions and recognised monetary assets and liabilities, entities in the Group 
use foreign currency forward, option and future contracts transacted by Group Treasury. Group Treasury’s risk management policy is to 
hedge, on an average coverage ratio basis, between 25% and 80% of anticipated cash flows for the next 12 months by using a layer strategy 
and 100% of balance sheet remeasurement risk in each major foreign currency for which hedging is applicable. Each subsidiary designates 
contracts with Group Treasury as fair value hedges or cash flow hedges, as appropriate. External foreign exchange contracts are designated 
at Group level as hedges of foreign exchange risk on specific monetary assets, monetary liabilities or future transactions on a gross basis. 
The impact of COVID-19 has been considered, in relation to the Group’s cash flow hedges, in determining that the hedged forecast cash 
flows remain highly probable for the next 12 months.

The following tables present details of the Group’s sensitivity to reasonably possible increases and decreases in the Euro and US Dollar 
against the relevant foreign currencies. In determining reasonable possible changes, the historical volatility over a 12-month period of the 
respective foreign currencies in relation to the Euro and the US Dollar has been considered. The sensitivity analysis determines the potential 
gains and losses in the income statement or equity arising from the Group’s foreign exchange positions as a result of the corresponding 
percentage increases and decreases in the Group’s main foreign currencies relative to the Euro and the US Dollar. The sensitivity analysis 
includes outstanding foreign-currency denominated monetary items, external loans, and loans between operations within the Group where 
the denomination of the loan is in a currency other than the functional currency of the local entity.

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183

Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued

Accounting policies continued

Derivative financial instruments continued

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, exercised, or no longer qualifies for hedge 

accounting. At that time, any cumulative gain or loss on the hedging instrument recognised in equity is retained in equity until the forecast 

transaction occurs. If a hedged transaction is no longer expected to occur, the net cumulative gain or loss recognised in equity is 

transferred to the income statement. 

Derivatives embedded in non-financial host contracts are accounted for as separate derivatives and recorded at fair value if: 

•  their economic characteristics and risks are not closely related to those of the host contracts; 

•  the host contracts are not designated as at fair value through profit or loss; and 

•  a separate instrument with the same terms as the embedded derivative meets the definition of a derivative.

These embedded derivatives are measured at fair value with changes in fair value recognised in profit or loss. Reassessment only 

occurs if there is either a change in the terms of the contract that significantly modifies the cash flows that would otherwise be required 

or a reclassification of a financial asset out of the fair value through profit or loss.

Regular purchases and sales of investments are recognised on the trade date, which is the day the Group commits to purchase or sell. 

The investments are recognised initially at fair value plus transaction costs, except in the case of FVTPL. For investments traded in active 

markets, fair value is determined by reference to stock exchange quoted bid prices. For other investments, fair value is estimated by 

reference to the current market value of similar instruments or by reference to the discounted cash flows of the underlying net assets.

Financial risk factors

The Group’s activities expose it to a variety of financial risks: market risk (including foreign currency risk, commodity price risk and interest 

rate risk), credit risk, liquidity risk and capital risk. The Group’s overall risk management programme focuses on the volatility of financial 

markets and seeks to minimise potential adverse effects on the Group’s cash flows. The Group uses derivative financial instruments 

to hedge certain risk exposures. Risk management is carried out by Group Treasury in a controlled manner, consistent with the Board 

of Directors’ approved policies. Group Treasury identifies, evaluates and hedges financial risks in close co-operation with the Group’s 

subsidiaries. The Board of Directors has approved the Treasury Policy, which provides the control framework for all treasury and 

treasury-related transactions.

Market risk

a) Foreign currency risk

The Group is exposed to the effect of foreign currency risk on future transactions, recognised monetary assets and liabilities that are 

denominated in currencies other than the local entity’s functional currency, as well as net investments in foreign operations. Foreign currency 

forward, option and future contracts are used to hedge a portion of the Group’s foreign currency risk. The majority of the foreign currency 

forward, option and future contracts have maturities of less than one year after the balance sheet date. 

Management has set up a policy that requires Group companies to manage their foreign exchange risk against their functional currency. 

To manage their foreign exchange risk arising from future transactions and recognised monetary assets and liabilities, entities in the Group 

use foreign currency forward, option and future contracts transacted by Group Treasury. Group Treasury’s risk management policy is to 

hedge, on an average coverage ratio basis, between 25% and 80% of anticipated cash flows for the next 12 months by using a layer strategy 

and 100% of balance sheet remeasurement risk in each major foreign currency for which hedging is applicable. Each subsidiary designates 

contracts with Group Treasury as fair value hedges or cash flow hedges, as appropriate. External foreign exchange contracts are designated 

at Group level as hedges of foreign exchange risk on specific monetary assets, monetary liabilities or future transactions on a gross basis. 

The impact of COVID-19 has been considered, in relation to the Group’s cash flow hedges, in determining that the hedged forecast cash 

flows remain highly probable for the next 12 months.

The following tables present details of the Group’s sensitivity to reasonably possible increases and decreases in the Euro and US Dollar 

against the relevant foreign currencies. In determining reasonable possible changes, the historical volatility over a 12-month period of the 

respective foreign currencies in relation to the Euro and the US Dollar has been considered. The sensitivity analysis determines the potential 

gains and losses in the income statement or equity arising from the Group’s foreign exchange positions as a result of the corresponding 

percentage increases and decreases in the Group’s main foreign currencies relative to the Euro and the US Dollar. The sensitivity analysis 

includes outstanding foreign-currency denominated monetary items, external loans, and loans between operations within the Group where 

the denomination of the loan is in a currency other than the functional currency of the local entity.

2020 exchange risk sensitivity to reasonably possible changes in the Euro against relevant other currencies

Nigerian Naira 
Russian Rouble 
UK Sterling
Ukrainian Hryvnia 
Other
Total

% historical
volatility over a
12-month period
12.39%
21.02%
8.91%
10.48%
–

Euro strengthens against local currency

Euro weakens against local currency

Loss / (gain) 
in income
statement
€ million
0.6
1.0
(0.2)
0.6
(1.2)
0.8

(Gain) / loss 
in equity
€ million
–
(0.7)
0.7
–
(3.2)
(3.2)

(Gain) / loss 
in income
statement
€ million
(0.8)
(1.4)
0.4
(0.7)
1.4
(1.1)

Loss / (gain) 
in equity
€ million
–
1.1
(0.9)
–
3.6
3.8

2020 exchange risk sensitivity to reasonably possible changes in the US Dollar against relevant other currencies

Euro
Nigerian Naira
Russian Rouble 
Other
Total

% historical
volatility over a
12-month period
7.57%
13.23%
19.48%
–

US Dollar strengthens against local currency US Dollar weakens against local currency

Loss / (gain) 
in income
statement
€ million
2.0
5.0
–
(0.2)
6.8

(Gain) / loss 
in equity
€ million
–
–
(3.9)
–
(3.9)

(Gain) / loss 
in income
statement
€ million
(2.3)
(6.6)
(0.1)
0.3
(8.7)

Loss / (gain) 
in equity
€ million
–
–
5.7
–
5.7

2019 exchange risk sensitivity to reasonably possible changes in the Euro against relevant other currencies

Nigerian Naira 
Russian Rouble 
UK Sterling
Ukrainian Hryvnia 
Other
Total

% historical
volatility over a
12-month period
8.36%
7.98%
7.49%
10.28%

Euro strengthens against local currency

Euro weakens against local currency

(Gain) / loss
in income
statement
€ million
(0.4)
(1.3)
0.8
0.8
0.7
0.6

(Gain) / loss 
in equity
€ million
–
(1.6)
–
–
(1.7)
(3.3)

(Gain) / loss 
in income
statement
€ million
0.5
1.5
(1.0)
(1.0)
(0.8)
(0.8)

Loss / (gain) 
in equity
€ million
–
1.9
–
–
1.8
3.7

2019 exchange risk sensitivity to reasonably possible changes in the US Dollar against relevant other currencies

Euro
Nigerian Naira
Russian Rouble
Total

% historical
volatility over a
12-month period
4.91%
3.43%
8.25%

US Dollar strengthens against local currency

US Dollar weakens against local currency

Loss / (gain) 
in income
statement
€ million
1.3
(1.2)
–
0.1

(Gain) / loss 
in equity
€ million
–
–
(4.4)
(4.4)

(Gain) / loss 
in income
statement
€ million
(1.5)
2.1
(0.1)
0.5

Loss / (gain) 
in equity
€ million
–
–
5.2
5.2

b) Commodity price risk
The Group is affected by the volatility of certain commodity prices (being mainly sugar, aluminium, aluminium premium, PET and gas oil) 
in relation to certain raw materials necessary for the production of the Group’s products. 

Due to the significantly increased volatility of commodity prices, the Group’s Board of Directors has developed and enacted a risk 
management strategy regarding commodity price risk and its mitigation. Although the Group continues to contract prices with suppliers 
in advance, to reduce its exposure to the effect of short-term changes in the price of sugar, aluminium, aluminium premium, PET and gas oil, 
the Group hedges the market price of sugar, aluminium, aluminium premium, PET and gas oil using commodity swap contracts based on 
a rolling forecast for a period up to 36 months. Group Treasury’s Risk management policy is to hedge a minimum of 25% and a maximum 
of 80% of commodity exposure for the next 12 months except for PET where no minimum coverage is required and the maximum is at 50% 
for the first year.

The following table presents details of the Group’s income statement and equity sensitivity to increases and decreases in sugar, aluminium, 
aluminium premium, PET and gas oil prices. The table does not show the sensitivity to the Group’s total underlying commodity exposure 
or the impact of changes in volumes that may arise from increase or decrease in the respective commodity prices. The sensitivity analysis 
determines the potential effect on profit or loss and equity arising from the Group’s commodity swap contract positions as a result of the 
reasonably possible increases or decreases of the respective commodity price.

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Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued

2020 commodity price risk sensitivity to reasonably possible changes in the commodity price of relevant commodities

Sugar
Aluminium
Aluminium premium
Gas oil
PET
Total

Commodity price increases with
 all other variables held constant

Commodity price decreases with
 all other variables held constant

% historical volatility 
over a 12-month period 
per contract maturity
20.1%
16.6%
43.4%
59.8%
26.3%

(Gain) / loss in
income statement
€ million
(0.2)
(0.4)
–
–
(8.9)
(9.5)

(Gain) / loss
in equity
€ million
(13.1)
(6.7)
(0.7)
(5.6)
–
(26.1)

Loss / (gain) in
income statement
€ million
0.2
0.4
–
–
8.9
9.5

Loss / (gain)
in equity
€ million
13.1
6.7
0.7
5.6
–
26.1

2019 commodity price risk sensitivity to reasonably possible changes in the commodity price of relevant commodities

Sugar
Aluminium
Aluminium premium
Gas oil
PET
Total

Commodity price increases with
 all other variables held constant

Commodity price decreases with
 all other variables held constant

% historical volatility over 
a 12-month period per 
contract maturity
14.0%
15.0%
25.5%
26.3%
14.4%

(Gain) / loss in
income statement
€ million
(0.3)
(0.2)
(0.1)
–
(3.6)
(4.2)

(Gain) / loss
in equity
€ million
(7.1)
(4.6)
(0.2)
(2.1)
–
(14.0)

Loss / (gain) in
income statement
€ million
0.3
0.2
0.1
–
3.6
4.2

Loss / (gain)
in equity
€ million
7.1
4.6
0.2
2.1
–
14.0

c) Interest rate risk
The sensitivity analysis in the following table has been determined based on exposure to interest rates of both derivative and non-derivative 
instruments existing at the balance sheet date and assuming constant foreign exchange rates. For floating rate liabilities, the analysis is 
prepared assuming the amount of liability outstanding at the balance sheet date was outstanding for the whole year. A 50 basis point increase 
or decrease for 2020 (2019:50 basis point) represents management’s assessment of a reasonably possible change in interest rates.

Interest rate risk sensitivity to reasonably possible changes in interest rates

Increase in basis points
Decrease in basis points

Loss / (gain)
in income
statement

2020
€ million
0.4
(0.4)

2019
€ million
0.2
(0.2)

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its obligations under 
the contract or arrangement. The Group has limited concentration of credit risk across trade and financial counterparties. Credit policies are 
in place and the exposure to credit risk is monitored on an ongoing basis. 

The Group’s maximum exposure to credit risk in the event that counterparties fail to meet their obligations at 31 December 2020 in relation 
to each class of recognised financial asset is the carrying amount of those assets as indicated on the balance sheet.

Under the credit policies, before accepting any new credit customers, the Group investigates the potential customer’s credit quality, 
using either external agencies and in some cases bank references and /or historic experience, and defines credit limits for each customer. 
Customers that fail to meet the Group’s benchmark credit quality may transact with the Group only on a prepayment or cash basis. 
Customers are reviewed on an ongoing basis and credit limits are adjusted accordingly. There is no significant concentration of credit risk 
with regard to loans, trade and other receivables as the Group has a large number of customers which are geographically dispersed.

The Group has policies that limit the amount of credit exposure to any single financial institution. The Group only undertakes investment 
and derivative transactions with banks and financial institutions that have a minimum credit rating of ‘BBB-’ from Standard & Poor’s and ‘Baa3’ 
from Moody’s, unless the investment is in countries where the Sovereign Credit Rating is below the ‘BBB- / Baa3’. The Group also uses Credit 
Default Swaps of a counterparty in order to measure in a timelier way the creditworthiness of a counterparty and set up its counterparties 
in tiers in order to assign maximum exposure and tenor per tier. If the Credit Default Swaps of certain counterparty exceed 400 basis points, 
the Group will stop trading derivatives with that counterparty and will try to cancel any deposits on a best-effort basis. In addition, the 
Group regularly makes use of time deposits and money market funds to invest excess cash balances and to diversify its counterparty risk. 
As at 31 December 2020, an amount of €795.5m (2019: €510.0m) is invested in time deposits and €nil (2019: €371.5m) in money market funds.

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INTEGRATED ANNUAL REPORT 2020

185

Liquidity risk 
The Group actively manages liquidity risk to ensure there are sufficient funds available for any short-term and long-term commitments. 
Bank overdrafts and bank facilities, both committed and uncommitted, are used to manage this risk. 

The Group manages liquidity risk by maintaining adequate cash reserves and committed banking facilities, access to the debt and equity 
capital markets, and by continuously monitoring forecast and actual cash flows. In Note 25, the undrawn facilities that the Group has at its 
disposal to manage liquidity risk are discussed under the headings ‘Commercial paper programme’ and ‘Committed credit facilities’.

This has been an area of focus due to the impact of COVID-19, however the Group maintains a healthy liquidity position and is able to meet 
its obligations as they fall due. As at 31 December 2020, the Group has a net debt of €1.6bn (refer to Note 25). The Group repaid the remaining 
bond of €563.4m which matured in June 2020, while there are no further bond maturities until November 2024. In addition, the Group has 
an undrawn revolving credit facility of €800m available, as well as more than €0.8bn available out of the €1.0 bn commercial paper facility.

The following tables detail the Group’s remaining contractual maturities for its financial liabilities. The tables include both interest and principal 
undiscounted cash flows, assuming that interest rates remain constant from 31 December 2020.

Borrowings 
Derivative liabilities 
Trade and other payables 
Leases
As at 31 December 2020

Borrowings 
Derivative liabilities 
Trade and other payables 
Leases
As at 31 December 2019

Capital risk

Up to 
one year
€ million
283.3
10.0
1,447.4
63.4
1,804.1

Up to 
one year
€ million
733.2
11.6
1,547.8
67.7
2,360.3

One to 
two years
€ million
98.2
1.3
0.3
50.7
150.5

One to 
two years
€ million
59.9
0.1
0.4
54.7
115.1

Two to 
five years
€ million
714.4
–
1.0
71.0
786.4

Two to 
five years
€ million
693.4
–
0.9
86.8
781.1

Over
five years
€ million
1,889.8
–
4.9
35.5
1,930.2

Over
five years
€ million
1,904.9
–
4.8
52.5
1,962.2

Total
€ million
2,985.7
11.3
1,453.6
220.6
4,671.2

Total
€ million
3,391.4
11.7
1,553.9
261.7
5,218.7

The Group monitors its financial capacity and credit ratings by reference to a number of key financial ratios including net debt to comparable 
adjusted EBITDA, which provides a framework within which the Group’s capital base is managed. This ratio is calculated as net debt divided 
by comparable adjusted EBITDA.

Adjusted EBITDA is calculated by adding back to operating profit the depreciation and impairment of property, plant and equipment, the 
amortisation and impairment of intangible assets, the employee performance share costs and other non-cash items, if any. Comparable 
adjusted EBITDA refers to adjusted EBITDA excluding restructuring expenses, acquisition costs and the unrealised gains or losses 
resulting from the mark-to-market valuation of derivatives and embedded derivatives related to commodity hedging.

Refer to Note 25 for definition of net debt.

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern and to maintain an optimal 
capital structure to reduce the cost of capital.

In order to maintain or adjust the capital structure, the Group may increase or decrease debt, issue or buy back shares, adjust the amount 
of dividends paid to shareholders, or return capital to shareholders.

Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued

2020 commodity price risk sensitivity to reasonably possible changes in the commodity price of relevant commodities

Commodity price increases with

 all other variables held constant

Commodity price decreases with

 all other variables held constant

% historical volatility 

over a 12-month period 

per contract maturity

(Gain) / loss in

income statement

€ million

(Gain) / loss

in equity

€ million

Loss / (gain) in

income statement

€ million

2019 commodity price risk sensitivity to reasonably possible changes in the commodity price of relevant commodities

Commodity price increases with

 all other variables held constant

Commodity price decreases with

 all other variables held constant

% historical volatility over 

a 12-month period per 

contract maturity

(Gain) / loss in

income statement

€ million

(Gain) / loss

in equity

€ million

Loss / (gain) in

income statement

€ million

Loss / (gain)

in equity

€ million

20.1%

16.6%

43.4%

59.8%

26.3%

14.0%

15.0%

25.5%

26.3%

14.4%

(0.2)

(0.4)

–

–

(8.9)

(9.5)

(0.3)

(0.2)

(0.1)

–

(3.6)

(4.2)

(13.1)

(6.7)

(0.7)

(5.6)

–

(26.1)

(7.1)

(4.6)

(0.2)

(2.1)

–

(14.0)

The sensitivity analysis in the following table has been determined based on exposure to interest rates of both derivative and non-derivative 

instruments existing at the balance sheet date and assuming constant foreign exchange rates. For floating rate liabilities, the analysis is 

prepared assuming the amount of liability outstanding at the balance sheet date was outstanding for the whole year. A 50 basis point increase 

or decrease for 2020 (2019:50 basis point) represents management’s assessment of a reasonably possible change in interest rates.

Interest rate risk sensitivity to reasonably possible changes in interest rates

Loss / (gain)

in equity

€ million

13.1

6.7

0.7

5.6

–

26.1

7.1

4.6

0.2

2.1

–

14.0

0.2

0.4

–

–

8.9

9.5

0.3

0.2

0.1

–

3.6

4.2

Loss / (gain)

in income

statement

2020

€ million

0.4

(0.4)

2019

€ million

0.2

(0.2)

Sugar

Aluminium

Aluminium premium

Gas oil

PET

Total

Sugar

Aluminium

Aluminium premium

Gas oil

PET

Total

c) Interest rate risk

Increase in basis points

Decrease in basis points

Credit risk

Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its obligations under 

the contract or arrangement. The Group has limited concentration of credit risk across trade and financial counterparties. Credit policies are 

in place and the exposure to credit risk is monitored on an ongoing basis. 

The Group’s maximum exposure to credit risk in the event that counterparties fail to meet their obligations at 31 December 2020 in relation 

to each class of recognised financial asset is the carrying amount of those assets as indicated on the balance sheet.

Under the credit policies, before accepting any new credit customers, the Group investigates the potential customer’s credit quality, 

using either external agencies and in some cases bank references and /or historic experience, and defines credit limits for each customer. 

Customers that fail to meet the Group’s benchmark credit quality may transact with the Group only on a prepayment or cash basis. 

Customers are reviewed on an ongoing basis and credit limits are adjusted accordingly. There is no significant concentration of credit risk 

with regard to loans, trade and other receivables as the Group has a large number of customers which are geographically dispersed.

The Group has policies that limit the amount of credit exposure to any single financial institution. The Group only undertakes investment 

and derivative transactions with banks and financial institutions that have a minimum credit rating of ‘BBB-’ from Standard & Poor’s and ‘Baa3’ 

from Moody’s, unless the investment is in countries where the Sovereign Credit Rating is below the ‘BBB- / Baa3’. The Group also uses Credit 

Default Swaps of a counterparty in order to measure in a timelier way the creditworthiness of a counterparty and set up its counterparties 

in tiers in order to assign maximum exposure and tenor per tier. If the Credit Default Swaps of certain counterparty exceed 400 basis points, 

the Group will stop trading derivatives with that counterparty and will try to cancel any deposits on a best-effort basis. In addition, the 

Group regularly makes use of time deposits and money market funds to invest excess cash balances and to diversify its counterparty risk. 

As at 31 December 2020, an amount of €795.5m (2019: €510.0m) is invested in time deposits and €nil (2019: €371.5m) in money market funds.

The Group’s goal is to maintain a conservative financial profile. This is evidenced by the credit ratings maintained with Standard & Poor’s 
and Moody’s, which were reaffirmed in 2020. 
Rating agency
Standard & Poor’s
Moody’s

The Group’s medium-to long-term target is to maintain the net debt to comparable adjusted EBITDA ratio within a 1.5 to 2.0 range.

Short-term debt
A2
P2

Publication date
June 2020
May 2020

Long-term debt
 BBB+
 Baa1

Outlook
Stable
Stable

186

COCA-COLA HBC

Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued
The ratios as at 31 December were as follows:

Net debt (refer to Note 25)
Operating profit
Depreciation and impairment of property, plant and equipment
Amortisation of intangible assets
Employee performance shares
Adjusted EBITDA 
Other restructuring expenses (primarily redundancy costs)
Unrealised loss on commodity derivatives
Acquisition costs
Total comparable adjusted EBITDA 
Net debt / comparable adjusted EBITDA ratio 

2020
€ million
1,616.8
660.7
388.1
0.9
9.5
1,059.2
10.0
1.6
–
1,070.8
1.51

The reconciliation of other restructuring expenses to total restructuring expenses for the years ended 31 December was as follows:

Total restructuring expenses included in operating expenses (refer to Note 8)
Total restructuring expenses included in share of results of integral equity-method investments
Less: Impairment of property, plant and equipment
Other restructuring expenses (primarily redundancy costs)

2020
€ million
9.8
0.2
–
10.0

Hedging activity
The carrying amount of the derivative financial instruments are included in lines ‘Other financial assets’ and ‘Other financial liabilities’ 
of the consolidated balance sheet.

a) Cash flow hedges
The impact of the hedging instruments on the consolidated balance sheet was:

2019
€ million
1,772.9
715.3
384.8
0.7
9.9
1,110.7
36.6
2.4
3.2
1,152.9
1.54

2019
€ million
37.8
–
(1.2)
36.6

As at 31 December 2020
Contracts with positive fair values

Non-current
Commodity swap contracts
Current
Foreign currency forward contracts
Commodity swap contracts

Contracts with negative fair values

Non-current
Commodity swap contracts
Current
Foreign currency forward contracts
Commodity swap contracts

Notional amount
€ million
145.9
27.7
27.7
118.2
62.1
56.1

Carrying amount
€ million
9.4
2.3
2.3
7.1
1.1
6.0

Period of
maturity date

Jan22-Nov22

Jan21-Oct21
Jan21-Dec21

74.2
0.5
0.5
73.7
44.0
29.7

(3.3)
–
–
(3.3)
(1.0)
(2.3)

Jan22-Nov22

Jan21-Jun21
Jan21-Dec21

186

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

187

The reconciliation of other restructuring expenses to total restructuring expenses for the years ended 31 December was as follows:

The impact on the hedging reserve as a result of applying cash flow hedge accounting was:

As at 31 December 2019
Contracts with positive fair values

Non-current
Commodity swap contracts
Current
Foreign currency forward contracts
Interest rate contracts
Commodity swap contracts

Contracts with negative fair values

Non-current
Commodity swap contracts
Current
Foreign currency forward contracts
Commodity swap contracts

Notional amount
€ million
69.1
17.9
17.9
51.2
7.3
9.5
34.4

141.8
6.4
6.4
135.4
104.7
30.7

Carrying amount
€ million
2.4
0.7
0.7
1.7
0.1
0.2
1.4

(4.3)
(0.1)
(0.1)
(4.2)
(2.5)
(1.7)

Period of
maturity date

Jan21-Nov21

Jan20-Sep20
Jul20-Sep20
Jan20-Dec20

Jan21-Nov21

Jan20-Nov20
Jan20-Dec20

SR

CG

FS

SSR

SI

Opening balance 1 January 2019
Net gain of cash flow hedges

Change in fair value of hedging
instruments recognised in OCI
Reclassified to profit or loss
Cost of hedging recognised in OCI
Reclassified to the cost of inventory
Closing balance 31 December 2019
Net gain of cash flow hedges

Change in fair value of hedging 
instruments recognised in OCI
Reclassified to profit or loss

Cost of hedging recognised in OCI
Reclassified to the cost of inventory
Appropriation of reserves
Closing balance 31 December 2020

Spot component of 
foreign currency 
forward contracts
0.2
(6.6)

Intrinsic value of 
foreign currency 
option contracts
0.2
0.5

Cost of hedging 
reserve of currency 
derivatives
(0.5)
–

Commodity swap 
contracts
(10.5)
2.8

Interest rate swap 
contracts
(39.4)
5.8

(6.6)
–
–
2.8
(3.6)
19.0

19.0
–
–
(13.0)
(4.0)
(1.6)

0.5
–
–
–
0.7
0.1

0.1
–
–
(0.5)
(0.3)
–

–
–
(4.5)
4.4
(0.6)
–

–
–
(2.2)
3.2
0.3
0.7

2.8
–
–
7.9
0.2
(4.1)

(4.1)
–
–
10.4
–
6.5

(1.0)
6.8
(6.6)
–
(40.2)
7.7

–
7.7
–
–
–
(32.5)

Total
(50.0)
2.5

(4.3)
6.8
(11.1)
15.1
(43.5)
22.7

15.0
7.7
(2.2)
0.1
(4.0)
(26.9)

An amount of €4.0m was reclassified from ‘Hedging reserve‘ to ‘Other reserves‘, as a result of change in classification of Multon (refer to Note 15).

The effect of the cash flow hedges in the consolidated income statement was:

Net amount reclassified from other comprehensive income to cost of goods sold
Net amount reclassified from other comprehensive income to finance costs
Total

2020
Loss / (Gain)
€ million
–
7.7
7.7

2019
Loss / (Gain)
€ million
–
6.8
6.8

There was no significant ineffectiveness on the cash flow hedges during the years ended 31 December 2020 and 2019 in relation to cash 
flow hedges.

Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued

The ratios as at 31 December were as follows:

Depreciation and impairment of property, plant and equipment

Net debt (refer to Note 25)

Operating profit

Amortisation of intangible assets

Employee performance shares

Adjusted EBITDA 

Other restructuring expenses (primarily redundancy costs)

Unrealised loss on commodity derivatives

Acquisition costs

Total comparable adjusted EBITDA 

Net debt / comparable adjusted EBITDA ratio 

1,059.2

1,110.7

1,070.8

1.51

1,152.9

1.54

2020

€ million

1,616.8

660.7

388.1

0.9

9.5

10.0

1.6

–

2020

€ million

9.8

0.2

–

10.0

2019

€ million

1,772.9

715.3

384.8

0.7

9.9

36.6

2.4

3.2

2019

€ million

37.8

–

(1.2)

36.6

9.4

2.3

2.3

7.1

1.1

6.0

(3.3)

–

–

(3.3)

(1.0)

(2.3)

Jan22-Nov22

Jan21-Oct21

Jan21-Dec21

Jan22-Nov22

Jan21-Jun21

Jan21-Dec21

€ million

145.9

27.7

27.7

118.2

62.1

56.1

74.2

0.5

0.5

73.7

44.0

29.7

Total restructuring expenses included in operating expenses (refer to Note 8)

Total restructuring expenses included in share of results of integral equity-method investments

Less: Impairment of property, plant and equipment

Other restructuring expenses (primarily redundancy costs)

The carrying amount of the derivative financial instruments are included in lines ‘Other financial assets’ and ‘Other financial liabilities’ 

The impact of the hedging instruments on the consolidated balance sheet was:

Notional amount

Carrying amount

€ million

Period of

maturity date

Hedging activity

of the consolidated balance sheet.

a) Cash flow hedges

As at 31 December 2020

Contracts with positive fair values

Non-current

Commodity swap contracts

Current

Foreign currency forward contracts

Commodity swap contracts

Contracts with negative fair values

Non-current

Commodity swap contracts

Current

Foreign currency forward contracts

Commodity swap contracts

188

COCA-COLA HBC

Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued

b) Undesignated hedges
The fair values of derivative financial instruments as at 31 December which economically hedge Group’s risks and for which hedge accounting 
has not been applied were:

As at 31 December 2020
Contracts with positive fair values

Non-current
Embedded derivatives
Current
Foreign currency forward contracts
Foreign currency future contracts
Commodity swap contracts

Contracts with negative fair values

Non-current
Commodity swap contracts
Current
Foreign currency forward contracts
Commodity swap contracts

As at 31 December 2019
Contracts with positive fair values

Non-current
Embedded derivatives
Current
Foreign currency forward contracts

Contracts with negative fair values

Non-current
Commodity swap contracts
Current
Foreign currency forward contracts
Foreign currency future contracts
Commodity swap contracts

The effect of the undesignated hedges in the consolidated income statement was:

Net amount recognised in cost of goods sold
Net amount recognised in operating expenses
Total

Notional amount
€ million
191.7
16.1
16.1
175.6
62.9
110.0
2.7

241.2
9.2
9.2
232.0
198.6
33.4

Notional amount
€ million
163.1
23.8
23.8
139.3
139.3

189.3
2.7
2.7
186.6
74.9
81.8
29.9

Carrying amount
€ million
6.8
0.4
0.4
6.4
1.3
4.9
0.2

(8.0)
(1.3)
(1.3)
(6.7)
(2.2)
(4.5)

Carrying amount
€ million
1.3
0.5
0.5
0.8
0.8

(7.4)
–
–
(7.4)
(3.6)
(0.1)
(3.7)

Period of
maturity date

Jan21-Jun21

Jan21-Sep21
Jan21-Mar21
Jan21-Dec21

Jan22-Nov22

Jan21-Sep21
Jan21-Dec21

Period of
maturity date

Jan21-May21

Jan20-Dec20

Jan21-Nov21

Jan20-Dec20
Jan20-Dec20
Jan20-Dec20

2020
Loss / (Gain)
€ million
15.1
(1.2)
13.9

2019
Loss / (Gain)
€ million
11.4
(6.5)
4.9

SR

CG

FS

SSR

SI

188

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

189

Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued

The fair values of derivative financial instruments as at 31 December which economically hedge Group’s risks and for which hedge accounting 

Notional amount

Carrying amount

€ million

Period of

maturity date

b) Undesignated hedges

has not been applied were:

As at 31 December 2020

Contracts with positive fair values

Non-current

Embedded derivatives

Current

Foreign currency forward contracts

Foreign currency future contracts

Commodity swap contracts

Contracts with negative fair values

Non-current

Commodity swap contracts

Current

Foreign currency forward contracts

Commodity swap contracts

As at 31 December 2019

Contracts with positive fair values

Non-current

Embedded derivatives

Current

Foreign currency forward contracts

Contracts with negative fair values

Non-current

Commodity swap contracts

Current

Foreign currency forward contracts

Foreign currency future contracts

Commodity swap contracts

The effect of the undesignated hedges in the consolidated income statement was:

Net amount recognised in cost of goods sold

Net amount recognised in operating expenses

Total

Notional amount

Carrying amount

€ million

€ million

191.7

16.1

16.1

175.6

62.9

110.0

2.7

241.2

9.2

9.2

232.0

198.6

33.4

€ million

163.1

23.8

23.8

139.3

139.3

189.3

2.7

2.7

186.6

74.9

81.8

29.9

6.8

0.4

0.4

6.4

1.3

4.9

0.2

(8.0)

(1.3)

(1.3)

(6.7)

(2.2)

(4.5)

1.3

0.5

0.5

0.8

0.8

(7.4)

–

–

(7.4)

(3.6)

(0.1)

(3.7)

Jan21-Jun21

Jan21-Sep21

Jan21-Mar21

Jan21-Dec21

Jan22-Nov22

Jan21-Sep21

Jan21-Dec21

Period of

maturity date

Jan21-May21

Jan20-Dec20

Jan21-Nov21

Jan20-Dec20

Jan20-Dec20

Jan20-Dec20

2020

Loss / (Gain)

€ million

2019

Loss / (Gain)

€ million

15.1

(1.2)

13.9

11.4

(6.5)

4.9

Financial instruments’ categories
Categories of financial instruments as at 31 December were as follows (in € million):
2020

Assets
Investments including loans 
to related parties
Derivative financial instruments 
Trade and other receivables 
Cash and cash equivalents 
Total 

Liabilities
Trade and other payables
Borrowings 
Derivative financial instruments 
Total 

2019

Assets
Investments including loans 
to related parties
Derivative financial instruments 
Trade and other receivables
Cash and cash equivalents 
Total

Liabilities
Trade and other payables
Borrowings 
Derivative financial instruments 
Total 

Debt financial 
assets at 
amortised cost

Assets at
FVTPL

Derivatives 
designated 
as hedging 
instruments

100.8
–
689.8
1,215.8
2,006.4

–
6.8
–
–
6.8

–
9.4
–
–
9.4

Liabilities held at 
amortised cost
1,453.6
2,925.5
–
4,379.1

Debt financial 
assets at 
amortised cost

361.8
–
935.5
823.0
2,120.3

Assets at
FVTPL

371.5
1.3
–
–
372.8

Liabilities at 
FVTPL
–
–
8.0
8.0

Derivatives 
designated 
as hedging 
instruments

–
2.4
–
–
2.4

Liabilities held at 
amortised cost
1,553.9
3,324.7
–
4,878.6

Liabilities at 
FVTPL
–
–
7.4
7.4

Analysis of total assets

Equity financial 
assets at FVOCI

Total current and 
non-current

Current

Non-current

3.6
–
–
–
3.6

104.4
16.2
689.8
1,215.8
2,026.2

93.1
13.5
688.4
1,215.8
2,010.8

11.3
2.7
1.4
–
15.4

Analysis of total liabilities

Derivatives 
designated 
as hedging 
instruments
–
–
3.3
3.3

Total current and 
non-current
1,453.6
2,925.5
11.3
4,390.4

Current
1,447.4
315.2
10.0
1,772.6

Non-current
6.2
2,610.3
1.3
2,617.8

Analysis of total assets

Equity financial 
assets at FVOCI

Total current and 
non-current

Current

Non-current

3.7
–
–
–
3.7

737.0
3.7
935.5
823.0
2,499.2

732.4
2.5
931.6
823.0
2,489.5

4.6
1.2
3.9
–
9.7

Derivatives 
designated 
as hedging 
instruments
–
–
4.3
4.3

Total current and 
non-current
1,553.9
3,324.7
11.7
4,890.3

Analysis of total liabilities

Current
1,547.8
761.8
11.6
2,321.2

Non-current
6.1
2,562.9
0.1
2,569.1

190

COCA-COLA HBC

Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued

Interest rate swap contracts
The Group entered into forward starting swap contracts of €500.0m in 2014 to hedge the interest rate risk related to its Euro-denominated 
forecast issuance of fixed rate debt in March 2016. In August 2015, the Group entered into additional forward starting swap contracts of 
€100.0m. In March 2016, the forward starting swap contracts were settled and at the same time the new note was issued, the accumulated 
loss of €55.4m recorded in other comprehensive income is being amortised to the income statement over the term of the new note 
(refer to Note 25). 

The Group entered into swaption contracts of €350.0m in 2018 and €1,050.0m in 2019 to hedge the interest rate risk related to its 
Euro-denominated forecast issuance of fixed rate debt in 2019 and formally designated them as cash flow hedges. In May and November 
2019, the swaption contracts were settled and, at the same time, the new notes were issued. The accumulated loss of €9.6m recorded 
in other comprehensive income is being amortised to the income statement over the relevant period. 

Embedded derivatives
During 2015, the Group recognised embedded derivatives whose risks and economic characteristics were not considered to be closely 
related to the commodity contract in which they were embedded. The fair value of the embedded derivatives as at 31 December 2020 
amounted to a financial asset of €0.4m (2019: €0.5m).

Fair values of financial assets and liabilities
For financial instruments such as cash, deposits, debtors and creditors, investments, loans payable to related parties, short-term borrowings 
(excluding the current portion of bonds and notes payable) and other financial liabilities (other than bonds and notes payable), carrying values 
are a reasonable approximation of their fair values. According to the fair value hierarchy, the financial instruments measured at fair value are 
classified as follows:

Level 1
The fair value of FVOCI listed equity securities as well as FVTPL securities is based on quoted market prices at the reported date. The fair value 
of bonds is based on quoted market prices at the reported date.

Level 2
The fair value of foreign currency forward, option and futures contracts, commodity swap contracts, bonds and notes payable, interest rate 
swap contracts, forward starting swap contracts and embedded foreign currency derivatives is determined by using valuation techniques. 
These valuation techniques maximise the use of observable market data. The fair value of the foreign currency forward, option and futures 
contracts, commodity swap contracts, embedded foreign currency derivatives and cross-currency swap contracts is calculated by reference 
to quoted forward exchange, deposit rates and forward rate curve of the underlying commodity at the reported date for contracts with 
similar maturity dates. The fair value of interest rate option contracts is calculated by reference to the Black-Scholes valuation model and 
implied volatilities. The fair value of interest rate swap contracts is determined as the difference in the present value of the future interest 
cash inflows and outflows based on observable yield curves.

Level 3
The fair value of FVOCI unlisted equity securities as well as certain undesignated derivatives and foreign currency futures contracts is 
determined through the use of estimated discounted cash flows or other valuation techniques. These valuation techniques estimate the fair 
value of undesignated derivatives using settlement and forward prices received from counterparty banks and subscription-based publications 
and the fair value of foreign currency futures contracts by using adjusted quoted prices.

Transfers between levels of the fair value hierarchy are deemed to have occurred at the date of the event or change in circumstances that 
caused the transfer.

SR

CG

FS

SSR

SI

190

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

191

Notes to the consolidated financial statements continued

24. Financial risk management and financial instruments continued

Interest rate swap contracts

The Group entered into forward starting swap contracts of €500.0m in 2014 to hedge the interest rate risk related to its Euro-denominated 

forecast issuance of fixed rate debt in March 2016. In August 2015, the Group entered into additional forward starting swap contracts of 

€100.0m. In March 2016, the forward starting swap contracts were settled and at the same time the new note was issued, the accumulated 

loss of €55.4m recorded in other comprehensive income is being amortised to the income statement over the term of the new note 

(refer to Note 25). 

The Group entered into swaption contracts of €350.0m in 2018 and €1,050.0m in 2019 to hedge the interest rate risk related to its 

Euro-denominated forecast issuance of fixed rate debt in 2019 and formally designated them as cash flow hedges. In May and November 

2019, the swaption contracts were settled and, at the same time, the new notes were issued. The accumulated loss of €9.6m recorded 

in other comprehensive income is being amortised to the income statement over the relevant period. 

Embedded derivatives

During 2015, the Group recognised embedded derivatives whose risks and economic characteristics were not considered to be closely 

related to the commodity contract in which they were embedded. The fair value of the embedded derivatives as at 31 December 2020 

amounted to a financial asset of €0.4m (2019: €0.5m).

Fair values of financial assets and liabilities

For financial instruments such as cash, deposits, debtors and creditors, investments, loans payable to related parties, short-term borrowings 

(excluding the current portion of bonds and notes payable) and other financial liabilities (other than bonds and notes payable), carrying values 

are a reasonable approximation of their fair values. According to the fair value hierarchy, the financial instruments measured at fair value are 

classified as follows:

Level 1

Level 2

Level 3

The fair value of FVOCI listed equity securities as well as FVTPL securities is based on quoted market prices at the reported date. The fair value 

of bonds is based on quoted market prices at the reported date.

The fair value of foreign currency forward, option and futures contracts, commodity swap contracts, bonds and notes payable, interest rate 

swap contracts, forward starting swap contracts and embedded foreign currency derivatives is determined by using valuation techniques. 

These valuation techniques maximise the use of observable market data. The fair value of the foreign currency forward, option and futures 

contracts, commodity swap contracts, embedded foreign currency derivatives and cross-currency swap contracts is calculated by reference 

to quoted forward exchange, deposit rates and forward rate curve of the underlying commodity at the reported date for contracts with 

similar maturity dates. The fair value of interest rate option contracts is calculated by reference to the Black-Scholes valuation model and 

implied volatilities. The fair value of interest rate swap contracts is determined as the difference in the present value of the future interest 

cash inflows and outflows based on observable yield curves.

The fair value of FVOCI unlisted equity securities as well as certain undesignated derivatives and foreign currency futures contracts is 

determined through the use of estimated discounted cash flows or other valuation techniques. These valuation techniques estimate the fair 

value of undesignated derivatives using settlement and forward prices received from counterparty banks and subscription-based publications 

and the fair value of foreign currency futures contracts by using adjusted quoted prices.

Transfers between levels of the fair value hierarchy are deemed to have occurred at the date of the event or change in circumstances that 

caused the transfer.

The following table provides the fair value hierarchy levels into which fair value measurements are categorised for assets and liabilities 
measured at fair value as at 31 December 2020:

Level 1
€ million

Level 2
€ million

Level 3
€ million

Total
€ million

Financial assets at FVTPL

Foreign currency forward contracts
Foreign currency futures contracts
Embedded derivatives
Commodity swap contracts

Derivative financial assets used for hedging
Cash flow hedges

Foreign currency forward contracts 
Commodity swap contracts

Assets at FVOCI

Equity securities 
Total financial assets 
Financial liabilities at FVTPL

Foreign currency forward contracts 
Commodity swap contracts 

Derivative financial liabilities used for hedging
Cash flow hedges

Foreign currency forward contracts 
Commodity swap contracts

Total financial liabilities 

–
–
–
–

–
–

0.8
0.8

–
–

–
–
–

1.3
–
0.4
0.2

1.1
8.3

–
11.3

(2.2)
–

(1.0)
(2.3)
(5.5)

–
4.9
–
–

–
–

2.8
7.7

–
(5.8)

–
–
(5.8)

1.3
4.9
0.4
0.2

1.1
8.3

3.6
19.8

(2.2)
(5.8)

(1.0)
(2.3)
(11.3)

There were no transfers between Level 1 and Level 2 in the year. During 2020, the Group reclassified foreign currency derivatives relating 
to the Nigerian Naira from Level 2 into Level 3. This reclassification resulted from the use of a more relevant valuation technique which 
incorporates greater use of the unobservable inputs and more appropriately approximates their fair values as at 31 December 2020. The fair 
value of these derivatives as at 31 December 2020 amounted to a financial asset of €4.9m (31 December 2019: financial liability of €0.1m).

The following table provides the fair value hierarchy levels into which fair value measurements are categorised for assets and liabilities 
measured at fair value as at 31 December 2019:

Financial assets at FVTPL

Foreign currency forward contracts
Embedded derivatives
Money market funds

Derivative financial assets used for hedging
Cash flow hedges

Foreign currency forward contracts 
Foreign currency option contracts 
Commodity swap contracts

Assets at FVOCI

Equity securities 
Total financial assets 
Financial liabilities at FVTPL

Foreign currency forward contracts 
Foreign currency futures contracts
Commodity swap contracts 

Derivative financial liabilities used for hedging
Cash flow hedges

Foreign currency forward contracts 
Commodity swap contracts

Total financial liabilities 

There were no transfers between Level 1, Level 2 and Level 3 in the year.

Level 1
€ million

–
–
371.5

–
–
–

0.9
372.4

–
–
–

–
–
–

Level 2
€ million

Level 3
€ million

0.8
0.5
–

0.1
0.2
2.1

–
3.7

(3.6)
(0.1)
–

(2.5)
(1.8)
(8.0)

–
–
–

–
–
–

2.8
2.8

–
–
(3.7)

–
–
(3.7)

Total
€ million

0.8
0.5
371.5

0.1
0.2
2.1

3.7
378.9

(3.6)
(0.1)
(3.7)

(2.5)
(1.8)
(11.7)

192

COCA-COLA HBC

Notes to the consolidated financial statements continued

25. Net debt

Accounting policy
Borrowings are initially recognised at the fair value net of transaction costs incurred.

After initial recognition, all interest-bearing borrowings are subsequently measured at amortised cost. Amortised cost is calculated using 
the effective interest rate method whereby any discount, premium or transaction costs associated with a borrowing are amortised to the 
income statement over the borrowing period.

Refer also to Note 16 for accounting policy on leases.

Cash and cash equivalents comprise cash balances and short-term, highly liquid investments that are readily convertible to known 
amounts of cash and which are subject to insignificant risk of change in value. Bank overdrafts are classified as short-term borrowings 
in the balance sheet and for the purpose of the cash flow statement. Time deposits and treasury bills which do not meet the definition 
of cash and cash equivalents are classified as short-term investments at amortised cost. Money market funds are classified as short-term 
investments at fair value through profit or loss. 

Net debt is defined as current borrowings plus non-current borrowings less cash and cash equivalents, and certain other financial assets.

Net debt for the year ended 31 December comprised:

Current borrowings
Non-current borrowings
Less: Cash and cash equivalents
•  Financial assets at amortised cost
•  Financial assets at fair value through profit or loss
Less: Other financial assets
Net debt

2020
€ million
315.2
2,610.3
(1,215.8)
(92.9)
–
(92.9)
1,616.8

2019
€ million
761.8
2,562.9
(823.0)
(357.3)
(371.5)
(728.8)
1,772.9

The financial assets at amortised cost comprise of time deposits amounting to €92.9m (31 December 2019: €349.8m) and also include an 
amount of €nil (31 December 2019: €7.5m) invested in Nigerian Treasury Bills. The financial assets at fair value through profit and loss in 2019 
related to money market funds. The line item ‘Other financial assets’ of the balance sheet includes derivative financial instruments of €13.5m 
(31 December 2019: €2.5m) and related party loans receivable of €0.2m (31 December 2019: €3.6m).

a) Borrowings
The Group held the following borrowings as at 31 December:

Bonds, bills and unsecured notes
Commercial paper
Loans payable to related parties (refer to Note 27)
Other borrowings

Obligations under leases falling due within one year
Total borrowings falling due within one year
Borrowings falling due within one to two years

Loans payable to related parties (refer to Note 27)

Borrowings falling due within two to five years

Bonds, bills and unsecured notes

Borrowings falling due in more than five years

Bonds, bills and unsecured notes

Other borrowings

Obligations under leases falling due in more than one year
Total borrowings falling due after one year
Total borrowings

2020
€ million
–
200.0
29.8
30.6
260.4
54.8
315.2

56.5

597.9

1,785.5
41.0
2,480.9
129.4
2,610.3
2,925.5

2019
€ million
563.1
100.0
20.1
22.3
705.5
56.3
761.8

27.2

597.4

1,783.6
–
2,408.2
154.7
2,562.9
3,324.7

Notes to the consolidated financial statements continued

192

COCA-COLA HBC

25. Net debt

Accounting policy

Borrowings are initially recognised at the fair value net of transaction costs incurred.

After initial recognition, all interest-bearing borrowings are subsequently measured at amortised cost. Amortised cost is calculated using 

the effective interest rate method whereby any discount, premium or transaction costs associated with a borrowing are amortised to the 

income statement over the borrowing period.

Refer also to Note 16 for accounting policy on leases.

Cash and cash equivalents comprise cash balances and short-term, highly liquid investments that are readily convertible to known 

amounts of cash and which are subject to insignificant risk of change in value. Bank overdrafts are classified as short-term borrowings 

in the balance sheet and for the purpose of the cash flow statement. Time deposits and treasury bills which do not meet the definition 

of cash and cash equivalents are classified as short-term investments at amortised cost. Money market funds are classified as short-term 

investments at fair value through profit or loss. 

Net debt is defined as current borrowings plus non-current borrowings less cash and cash equivalents, and certain other financial assets.

The financial assets at amortised cost comprise of time deposits amounting to €92.9m (31 December 2019: €349.8m) and also include an 

amount of €nil (31 December 2019: €7.5m) invested in Nigerian Treasury Bills. The financial assets at fair value through profit and loss in 2019 

related to money market funds. The line item ‘Other financial assets’ of the balance sheet includes derivative financial instruments of €13.5m 

(31 December 2019: €2.5m) and related party loans receivable of €0.2m (31 December 2019: €3.6m).

Net debt for the year ended 31 December comprised:

Current borrowings

Non-current borrowings

Less: Cash and cash equivalents

•  Financial assets at amortised cost

•  Financial assets at fair value through profit or loss

Less: Other financial assets

Net debt

a) Borrowings

The Group held the following borrowings as at 31 December:

Bonds, bills and unsecured notes

Commercial paper

Loans payable to related parties (refer to Note 27)

Other borrowings

Obligations under leases falling due within one year

Total borrowings falling due within one year

Borrowings falling due within one to two years

Loans payable to related parties (refer to Note 27)

Borrowings falling due within two to five years

Bonds, bills and unsecured notes

Borrowings falling due in more than five years

Bonds, bills and unsecured notes

Other borrowings

Obligations under leases falling due in more than one year

Total borrowings falling due after one year

Total borrowings

2020

€ million

315.2

2,610.3

(1,215.8)

(92.9)

–

(92.9)

1,616.8

2019

€ million

761.8

2,562.9

(823.0)

(357.3)

(371.5)

(728.8)

1,772.9

2020

€ million

–

200.0

29.8

30.6

260.4

54.8

315.2

56.5

597.9

1,785.5

41.0

2,480.9

129.4

2,610.3

2,925.5

2019

€ million

563.1

100.0

20.1

22.3

705.5

56.3

761.8

27.2

597.4

1,783.6

–

2,408.2

154.7

2,562.9

3,324.7

Reconciliation of liabilities to cash flows arising from financing activities:

INTEGRATED ANNUAL REPORT 2020

193

SR

CG

FS

SSR

SI

Balance at 1 January 2019
Cash flows
Proceeds from borrowings
Repayments of borrowings
Principal repayments of lease obligations
Interest paid
Proceeds from/(payments for) settlement 
of derivatives regarding financing activities
Total cash flows
Arising from business combination
Leases increase
Effect of changes in exchange rates
Other non-cash movements
Balance at 31 December 2019
Cash flows
Proceeds from borrowings
Repayments of borrowings
Principal repayments of lease obligations
Interest paid
Proceeds from/(payments for) settlement 
of derivatives regarding financing activities
Total cash flows
Leases increase
Effect of changes in exchange rates
Other non-cash movements
Balance at 31 December 2020

Borrowings

Leases

due within
one year
€ million
129.9

due in more than 
one year
€ million
1,408.5

due within
one year
€ million
46.4

due in more than 
one year
€ million
165.0

Derivative assets/ 
(liabilities)
€ million
–

16.7
(135.6)
–
(43.7)

–
(162.6)
125.6
–
0.1
612.5
705.5

113.8
(619.6)
–
(53.3)

–
(559.1)
–
(3.3)
117.3
260.4

1,823.3
(236.6)
–
(17.0)

–
1,569.7
–
–
3.4
(573.4)
2,408.2

98.0
(36.2)
–
(0.4)

–
61.4
–
–
11.3
2,480.9

–
–
(45.5)
(11.1)

–
(56.6)
0.3
13.7
0.9
51.6
56.3

–
–
(58.7)
(11.0)

–
(69.7)
5.1
(3.1)
66.2
54.8

–
–
–
–

–
–
0.3
50.0
1.7
(62.3)
154.7

–
–
–
–

–
–
48.5
(6.6)
(67.2)
129.4

–
–
–
–

(8.3)
(8.3)
–
–
–
8.3
–

–
–
–
–

(1.1)
(1.1)
–
–
1.1
–

Total
€ million
1,749.8
–
1,840.0
(372.2)
(45.5)
(71.8)

(8.3)
1,342.2
126.2
63.7
6.1
36.7
3,324.7

211.8
(655.8)
(58.7)
(64.7)

(1.1)
(568.5)
53.6
(13.0)
128.7
2,925.5

The ‘Other non-cash movements’ primarily include the transfer from long-term to short-term liabilities and interest incurred. 
Also, ‘Other non-cash movements’ in 2020 are impacted by the change in classification of Multon (refer to Note 15), which resulted 
in an increase to borrowings for the Group.

Commercial paper programme 
In October 2013, the Group established a €1.0bn Euro-commercial paper programme (‘CP programme’) which was updated in September 
2014, in May 2017 and then in May 2020, to further diversify its short-term funding sources. The Euro-commercial paper notes may be 
issued either as non-interest-bearing notes sold at a discount or as interest-bearing notes at a fixed or floating rate. All commercial paper 
issued under the CP programme must be repaid within 7 to 364 days. The CP programme has been granted the Short Term Euro Paper 
label (’STEP’) and commercial paper is issued through Coca-Cola HBC’s fully owned subsidiary Coca-Cola HBC Finance B.V. and is fully, 
unconditionally and irrevocably guaranteed by Coca-Cola HBC AG. The outstanding amount under the CP programme as at 31 December 
2020 was €200.0m (2019: €100.0m).

Committed credit facilities
In April 2019, the Group updated its then-existing €500.0m syndicated revolving credit facility, which was set to expire in June 2021. 
The updated syndicated revolving credit facility has been increased to €800.0m and has been extended to April 2024 with the option to 
be extended up for two more years until April 2026. In March 2020, the Company exercised its extension option and the facility has been 
extended to April 2025. This facility can be used for general corporate purposes and carries a floating interest rate over EURIBOR and LIBOR. 
No amounts have been drawn under the syndicated revolving credit facility since inception. The borrower in the syndicated revolving credit 
facility is Coca-Cola HBC’s fully owned subsidiary Coca-Cola HBC Finance B.V. and any amounts drawn under the facility are fully, 
unconditionally and irrevocably guaranteed by Coca-Cola HBC AG.

In December 2019, the Group established a loan facility of US Dollar 85m to finance the purchase of production equipment by the Group’s 
subsidiary in Nigeria. The facility is being drawn down by Nigerian Bottling Company (NBC) over the course of 2020 and 2021, maturing in 
2027. The obligations under this facility are guaranteed by Coca-Cola HBC AG. As at 31 December 2020, the outstanding liability amounted 
to €48.2m (2019: €nil).

194

COCA-COLA HBC

Notes to the consolidated financial statements continued

25. Net debt continued

Euro medium‑term note programme
In June 2013, the Group established a new €3.0bn Euro medium-term note programme (the ‘EMTN programme’). The EMTN programme 
was updated in September 2014, September 2015, April 2019, when it was increased to € 5.0bn, and then April 2020. Notes are issued under 
the EMTN programme through Coca-Cola HBC’s 100%-owned subsidiary Coca-Cola HBC Finance B.V. and are fully, unconditionally and 
irrevocably guaranteed by Coca-Cola HBC AG.

In June 2013, Coca-Cola HBC Finance B.V. completed the issue of €800m, 2.375%, seven-year fixed rate, Euro-denominated notes. 
The net proceeds of the new issue were used to repay the US$500m notes due in September 2013 and partially repay €183.0m of the 7.875% 
five-year fixed rate notes due in January 2014.

In March 2016, Coca-Cola HBC Finance B.V. completed the issue of a €600m Euro-denominated fixed rate bond maturing in November 
2024. The coupon rate of the new bond is 1.875% which, including the amortisation of the loss on the forward starting swap contracts over 
the term of the fixed rate bond, results in an effective interest rate of 2.99%. The net proceeds of the new issue were used to partially repay 
€214.6m of the 4.25%, €600m seven-year fixed rate notes due in November 2016. The remaining €385.4m was repaid in November 2016 
upon its maturity.

In May 2019, Coca-Cola HBC Finance B.V. completed the issue of a €700m Euro-denominated fixed rate bond maturing in May 2027 
with a coupon rate of 1% and the issue of a €600m Euro-denominated fixed rate bond maturing in May 2031 with a coupon rate of 1.625%. 
The net proceeds of the new issue were used to partially repay €236.6m of the 2.375% €800m, seven-year fixed rate bond due in June 2020. 
The remaining €563.4m was repaid in June 2020 upon its maturity.

In November 2019, Coca-Cola HBC Finance B.V. completed the issue of a €500m Euro-denominated fixed rate bond maturing in November 
2029 with a coupon rate of 0.625%.

As at 31 December 2020, a total of €2.4bn in notes issued under the EMTN programme were outstanding.

Summary of notes outstanding as at 31 December

Notes
€800
€600
€700
€500
€600
Total

Start date
18 June 2013
10 March 2016
14 May 2019
21 November 2019
14 May 2019

Maturity date
18 June 2020
11 November 2024
14 May 2027
21 November 2029
14 May 2031

Fixed coupon
2.375%
1.875%
1.000%
0.625%
1.625%

Book Value

Fair Value

2020
€ million
–
597.9
695.9
494.0
595.6
2,383.4

2019
€ million
563.1
597.4
695.2
493.2
595.2
2,944.1

2020
€ million
–
648.2
741.5
518.3
678.2
2,586.2

2019
€ million
566.6
652.3
721.5
489.7
643.4
3,073.5

The weighted average effective interest rate of the Euro-denominated fixed rate bonds is 1.69% and the weighted average maturity 
is 7.3 years. The fair values are within Level 1 of the value hierarchy.

None of our debt facilities are subject to any financial covenants that would impact the Group’s liquidity or access to capital.

Total borrowings at 31 December, were held in the following currencies:

Current

Non-current

Euro
Russian Rouble 
US Dollar
Nigerian Naira
Bulgarian Lev
Czech Koruna
Swiss Franc
UK Sterling
Romanian Leu
Polish Zloty
Croatian Kuna
Hungarian Forint
Bosnian Mark
Belarusian Rouble
Other
Total borrowings

2020
€ million
251.8
24.4
13.0
6.3
5.4
3.5
4.4
1.8
1.6
1.1
0.9
0.5
0.3
–
0.2
315.2

2019
€ million
709.2
21.8
1.5
9.4
5.0
2.9
4.5
1.9
1.4
1.7
1.0
0.7
0.3
–
0.5
761.8

2020
€ million
2,444.2
61.3
59.6
11.5
8.9
7.3
5.8
5.3
1.9
1.0
0.9
0.5
0.6
0.7
0.8
2,610.3

2019
€ million
2,442.5
37.6
22.0
15.3
12.9
9.1
6.1
7.4
3.5
1.6
1.2
1.2
0.3
1.2
1.0
2,562.9

SR

CG

FS

SSR

SI

194

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

195

Notes to the consolidated financial statements continued

25. Net debt continued

Euro medium‑term note programme

In June 2013, the Group established a new €3.0bn Euro medium-term note programme (the ‘EMTN programme’). The EMTN programme 

was updated in September 2014, September 2015, April 2019, when it was increased to € 5.0bn, and then April 2020. Notes are issued under 

the EMTN programme through Coca-Cola HBC’s 100%-owned subsidiary Coca-Cola HBC Finance B.V. and are fully, unconditionally and 

irrevocably guaranteed by Coca-Cola HBC AG.

In June 2013, Coca-Cola HBC Finance B.V. completed the issue of €800m, 2.375%, seven-year fixed rate, Euro-denominated notes. 

The net proceeds of the new issue were used to repay the US$500m notes due in September 2013 and partially repay €183.0m of the 7.875% 

five-year fixed rate notes due in January 2014.

In March 2016, Coca-Cola HBC Finance B.V. completed the issue of a €600m Euro-denominated fixed rate bond maturing in November 

2024. The coupon rate of the new bond is 1.875% which, including the amortisation of the loss on the forward starting swap contracts over 

the term of the fixed rate bond, results in an effective interest rate of 2.99%. The net proceeds of the new issue were used to partially repay 

€214.6m of the 4.25%, €600m seven-year fixed rate notes due in November 2016. The remaining €385.4m was repaid in November 2016 

upon its maturity.

In May 2019, Coca-Cola HBC Finance B.V. completed the issue of a €700m Euro-denominated fixed rate bond maturing in May 2027 

with a coupon rate of 1% and the issue of a €600m Euro-denominated fixed rate bond maturing in May 2031 with a coupon rate of 1.625%. 

The net proceeds of the new issue were used to partially repay €236.6m of the 2.375% €800m, seven-year fixed rate bond due in June 2020. 

The remaining €563.4m was repaid in June 2020 upon its maturity.

In November 2019, Coca-Cola HBC Finance B.V. completed the issue of a €500m Euro-denominated fixed rate bond maturing in November 

2029 with a coupon rate of 0.625%.

As at 31 December 2020, a total of €2.4bn in notes issued under the EMTN programme were outstanding.

Summary of notes outstanding as at 31 December

Notes

€800

€600

€700

€500

€600

Total

Start date

18 June 2013

10 March 2016

14 May 2019

Maturity date

18 June 2020

11 November 2024

14 May 2027

21 November 2019

21 November 2029

14 May 2019

14 May 2031

Fixed coupon

2.375%

1.875%

1.000%

0.625%

1.625%

The weighted average effective interest rate of the Euro-denominated fixed rate bonds is 1.69% and the weighted average maturity 

is 7.3 years. The fair values are within Level 1 of the value hierarchy.

None of our debt facilities are subject to any financial covenants that would impact the Group’s liquidity or access to capital.

Total borrowings at 31 December, were held in the following currencies:

Current

Non-current

2,383.4

2,944.1

2,586.2

3,073.5

Book Value

Fair Value

2020

€ million

–

597.9

695.9

494.0

595.6

2020

€ million

251.8

24.4

13.0

6.3

5.4

3.5

4.4

1.8

1.6

1.1

0.9

0.5

0.3

–

0.2

2019

€ million

563.1

597.4

695.2

493.2

595.2

2019

€ million

709.2

21.8

1.5

9.4

5.0

2.9

4.5

1.9

1.4

1.7

1.0

0.7

0.3

–

0.5

2020

€ million

–

648.2

741.5

518.3

678.2

2019

€ million

566.6

652.3

721.5

489.7

643.4

2020

€ million

2,444.2

61.3

59.6

11.5

8.9

7.3

5.8

5.3

1.9

1.0

0.9

0.5

0.6

0.7

0.8

2019

€ million

2,442.5

37.6

22.0

15.3

12.9

9.1

6.1

7.4

3.5

1.6

1.2

1.2

0.3

1.2

1.0

315.2

761.8

2,610.3

2,562.9

Euro

Russian Rouble 

US Dollar

Nigerian Naira

Bulgarian Lev

Czech Koruna

Swiss Franc

UK Sterling

Romanian Leu

Polish Zloty

Croatian Kuna

Hungarian Forint

Bosnian Mark

Belarusian Rouble

Other

Total borrowings

The carrying amounts of interest-bearing borrowings held at fixed and floating interest rate as at 31 December 2020, were as follows:

Euro
Russian Rouble 
US Dollar
Nigerian Naira
Bulgarian Lev
Czech Koruna
Swiss Franc
UK Sterling
Romanian Leu
Polish Zloty
Croatian Kuna
Hungarian Forint
Bosnian Mark
Belarusian Rouble
Other
Total interest-bearing borrowings

b) Cash and cash equivalents
Cash and cash equivalents as at 31 December comprise the following:

Cash at bank, in transit and in hand
Short-term deposits
Total cash and cash equivalents

Cash and cash equivalents are held in the following currencies:

Euro 
Nigerian Naira 
Ukrainian Hryvnia 
Serbian Dinar 
Romanian Leu 
Russian Rouble 
US Dollar 
Swiss Franc 
Polish Zloty
Moldovan Leu
Bosnian Mark
Hungarian Forint
UK Sterling
Belarusian Rouble 
Croatian Kuna
Czech Koruna
Other 
Total cash and cash equivalents 

Fixed
interest rate
€ million
2,679.5
8.3
68.3
17.8
14.3
10.8
10.2
0.7
3.1
2.1
1.8
1.0
0.9
0.7
1.0
2,820.5

Floating
interest rate
€ million
16.5
77.4
4.3
–
–
–
–
6.4
0.4
–
–
–
–
–
–
105.0

2020
€ million
513.2
702.6
1,215.8

2020
€ million
1,020.9
102.0
15.6
9.9
9.3
8.3
8.2
8.2
7.3
6.3
4.8
3.6
2.0
2.7
2.5
0.4
3.8
1,215.8

Total
€ million
2,696.0
85.7
72.6
17.8
14.3
10.8
10.2
7.1
3.5
2.1
1.8
1.0
0.9
0.7
1.0
2,925.5

2019
€ million
662.8
160.2
823.0

2019
€ million
683.5
33.1
5.3
20.0
11.1
16.3
8.1
1.0
18.2
2.1
2.9
5.0
6.7
4.1
2.1
1.1
2.4
823.0

As at 31 December 2020, time deposits of €92.9m (2019: €349.8m), which do not meet the definition of cash and cash equivalents, 
and investment in Nigerian Treasury Bills of €nil (2019: €7.5m), which in 2019 related to the outstanding balance held for the repayment 
of Nigerian Bottling Company former minority shareholders following the 2011 acquisition of non-controlling interests, are recorded as 
other financial assets.

Cash and cash equivalents of €102.0m (2019: €33.1m) equivalent in Nigerian Naira include an amount of €11.0m (2019: €6.4m) which relates 
to the outstanding balance held for the repayment of Nigerian Bottling Company former minority shareholders, following the 2011 acquisition 
of non-controlling interests.

The amount of dividends payable to the Company by its operating subsidiaries is subject to, among other restrictions, general limitations 
imposed by the corporate laws and exchange control restrictions of the respective jurisdictions where those subsidiaries are organised and 
operate. Also, there are fund transfer restrictions in certain countries in which we operate, in particular Belarus, Nigeria, Serbia and Ukraine, 
where these restrictions do not have a material impact on the Group’s liquidity, as the amounts of cash and cash equivalents held in such 
countries are generally retained for capital expenditure, working capital and dividend distribution purposes. Intra-group dividends paid by 
certain of our subsidiaries are also subject to withholding taxes. 

196

COCA-COLA HBC

Notes to the consolidated financial statements continued

26. Equity

Accounting policies

Share capital
Coca-Cola HBC has only one class of shares, ordinary shares. When new shares are issued, they are recorded in share capital at their 
par value. The excess of the issue price over the par value is recorded in the share premium reserve. Incremental external costs directly 
attributable to the issue of new shares or to the process of returning capital to shareholders are recorded in equity as a deduction, 
net of tax, in the share premium reserve.

Dividends
Dividends are recorded in the Group’s consolidated financial statements, against the relevant equity component, in the period in which 
they are approved by the Group’s shareholders.

a) Share capital, share premium and Group reorganisation reserve

Balance as at 1 January 2019
Shares issued to employees exercising stock options (refer to Note 28) 
Cancellation of shares
Dividends 
Special dividend
Balance as at 31 December 2019
Shares issued to employees exercising stock options (refer to Note 28) 
Dividends 
Balance as at 31 December 2020

Number of
shares
(authorised
and issued)
371,827,229
1,352,731
(3,249,803)
–
–
369,930,157
582,440
–
370,512,597

Share
capital
€ million
2,021.2
8.0
(18.4)
–
–
2,010.8
3.6
–
2,014.4

Share
premium
€ million
4,547.9
13.4
(74.1)
(208.9)
(733.0)
3,545.3
4.0
(227.9)
3,321.4

Group
reorganisation
reserve
€ million
(6,472.1)
–
–
–
–
(6,472.1)
–
–
(6,472.1)

The Group reorganisation reserve relates to the impact from adjusting share capital, share premium and treasury shares to reflect the 
respective statutory amounts of Coca-Cola HBC on 25 April 2013, together with the transaction costs incurred by the latter, relating primarily 
to the re-domiciliation of the Group and its admission to listing in the premium segment of the London Stock Exchange, following successful 
completion of the voluntary share exchange offer (refer also to Note 1). These transactions were treated as a reorganisation of an existing 
entity that has not changed the substance of the reporting entity.

In 2020, the share capital of Coca-Cola HBC increased by the issue of 582,440 (2019: 1,352,731) new ordinary shares following the exercise 
of stock options pursuant to the Coca-Cola HBC AG’s employees’ stock option plan. Total proceeds from the issuance of the shares under 
the stock option plan amounted to €7.6m (2019: €21.4m).

Following the above changes, on 31 December 2020 the share capital of the Group amounted to €2,014.4m and comprised 370,512,597 
shares with a nominal value of CHF 6.70 each.

b) Dividends
On 18 June 2019, the shareholders of Coca-Cola HBC AG at the Annual General Meeting approved the 2018 dividend distribution 
of €0.57 per share as well as a special dividend of €2.00 per share. The total dividend amounted to €941.9m and was paid on 30 July 2019. 
Of this an amount of €8.8m related to shares held by the Group.

The shareholders of Coca-Cola HBC AG approved the 2019 dividend distribution of €0.62 per share at the Annual General Meeting held 
on 16 June 2020. The total dividend amounted to €227.9m and was paid on 28 July 2020. Of this, an amount of €2.2m related to shares held 
by the Group.

The Board of Directors of Coca-Cola HBC AG has proposed a €0.64 dividend per share in respect of 2020. If approved by the shareholders 
of Coca-Cola HBC AG, this dividend will be paid in 2021.

c) Treasury shares and reserves
The reserves of the Group at 31 December were as follows:

Treasury shares 
Exchange equalisation reserve 
Other reserves

Hedging reserve, net 
Tax-free reserve 
Statutory reserves 
Stock option and performance share reserve 
Financial assets at fair value through other comprehensive income reserve, net
Other 

Total other reserves 
Total reserves 

2020
€ million
(155.5)
(1,242.1)

(27.5)
163.8
28.4
80.1
0.6
21.3
266.7
(1,130.9)

2019
€ million
(169.8)
(964.7)

(42.6)
163.8
28.0
84.9
0.8
21.4
256.3
(878.2)

196

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

197

Treasury shares
Treasury shares held by the Group represent shares acquired following approval of share buy-back programmes, forfeited shares under the 
equity compensation plan operated by the Group, as well as shares representing the initial ordinary shares of Coca-Cola HBC acquired from 
Kar-Tess Holding. 

On 11 June 2018, the Annual General Meeting adopted a proposal for share buy-back of up to 7,500,000 ordinary shares of Coca-Cola HBC 
for the purpose of neutralising the dilution resulting from shares issued under Coca-Cola HBC’s equity compensation plans and meeting the 
requirements of the Company’s employee incentive scheme. The programme was completed in full in May 2019 for a total consideration 
of €220.6m. This resulted in a movement to treasury shares within the consolidated statement of changes in equity of €106.1m, being the 
consideration paid in 2019 of €192.8m adjusted for the impact from the €85.5m UK Sterling denominated liability recognised as at 31 December 
2018, further adjusted by €1.2m recorded on settlement of the arrangement.

On 18 June 2019, the Annual General Meeting approved the proposal to reduce the share capital of Coca-Cola HBC AG by cancelling the 
3,249,803 treasury shares acquired as part of the share buy-back programme described above. The respective reduction of the share capital 
was completed in August 2019.

An amount of €14.3m in 2020 (2019: €27.9m) relates to treasury shares provided to employees in connection with vested performance 
share awards under the Group’s employee incentive scheme, which was reflected as an appropriation of reserves between ‘Treasury shares’ 
and ‘Other reserves’, more specifically the ‘Stock option and performance share reserve’, in the consolidated statement of changes in equity.

As at 31 December 2020, 6,189,415 (2019: 6,658,233) treasury shares were held by the Group.

Exchange equalisation reserve
The exchange equalisation reserve comprises all foreign exchange differences arising from the translation of the financial statements 
of Group entities with functional currencies other than the Euro.

Shares issued to employees exercising stock options (refer to Note 28) 

Other reserves

SR

CG

FS

SSR

SI

Hedging reserve
The hedging reserve reflects changes in the fair values of derivatives accounted for as cash flow hedges, net of the deferred tax related 
to such balances.

Tax‑free and statutory reserves
The tax-free reserve includes investment amounts exempt from tax according to incentive legislation, other tax-free income or income 
taxed at source. Statutory reserves are particular to the various countries in which the Group operates. The amount of statutory reserves 
of the parent entity, Coca-Cola HBC AG, is €nil. During 2020, an amount of €0.4m (2019: €0.4m) was reclassified to statutory reserves 
relating to the establishment of additional reserves by the Group’s subsidiaries.

Stock option and performance share reserve
The stock option and performance share reserve represents the cumulative charge to the income statement for employee stock option 
and performance share awards less the vested performance share awards.

Other
Other reserves are particular to the various countries in which the Group operates and include shares held for the Group’s employee share 
purchase plan, which is an equity compensation plan in which eligible employees may participate as well as the Group’s share of changes 
in other reserves of equity-method investments.

27. Related party transactions

a) The Coca‑Cola Company
As at 31 December 2020, The Coca-Cola Company indirectly owned 23.0% (2019: 23.0%) of the issued share capital of Coca-Cola HBC. 
The Coca-Cola Company considers Coca-Cola HBC to be a ‘key bottler’ and has entered into bottlers’ agreements with Coca-Cola HBC 
in respect of each of the Group’s territories. All the bottlers’ agreements entered into by The Coca-Cola Company and Coca-Cola HBC 
are Standard International Bottlers’ (‘SIB’) agreements. The terms of the bottlers’ agreements grant Coca-Cola HBC the right to produce 
and the exclusive right to sell and distribute the beverages of The Coca-Cola Company in each of the countries in which the Group operates. 
Consequently, Coca-Cola HBC is obliged to purchase all concentrate for The Coca-Cola Company’s beverages from The Coca-Cola Company, 
or its designee, in the ordinary course of business. On 10 October 2012, The Coca-Cola Company agreed to extend the term of the bottlers’ 
agreements for a further 10 years until 2023. 

The Coca-Cola Company owns or has applied for the trademarks that identify its beverages in each of the countries in which the Group 
operates. The Coca-Cola Company has authorised Coca-Cola HBC and certain of its subsidiaries to use the trademark ‘Coca-Cola’ in their 
corporate names.

Notes to the consolidated financial statements continued

26. Equity

Accounting policies

Share capital

net of tax, in the share premium reserve.

Dividends

they are approved by the Group’s shareholders.

Coca-Cola HBC has only one class of shares, ordinary shares. When new shares are issued, they are recorded in share capital at their 

par value. The excess of the issue price over the par value is recorded in the share premium reserve. Incremental external costs directly 

attributable to the issue of new shares or to the process of returning capital to shareholders are recorded in equity as a deduction, 

Dividends are recorded in the Group’s consolidated financial statements, against the relevant equity component, in the period in which 

a) Share capital, share premium and Group reorganisation reserve

Shares issued to employees exercising stock options (refer to Note 28) 

Balance as at 1 January 2019

Cancellation of shares

Dividends 

Special dividend

Balance as at 31 December 2019

Dividends 

Balance as at 31 December 2020

Number of

shares

(authorised

and issued)

371,827,229

1,352,731

(3,249,803)

369,930,157

582,440

–

–

–

Share

capital

€ million

2,021.2

8.0

(18.4)

2,010.8

–

–

3.6

–

Group

reorganisation

reserve

€ million

(6,472.1)

–

–

–

–

–

–

(6,472.1)

Share

premium

€ million

4,547.9

13.4

(74.1)

(208.9)

(733.0)

3,545.3

4.0

(227.9)

3,321.4

370,512,597

2,014.4

(6,472.1)

The Group reorganisation reserve relates to the impact from adjusting share capital, share premium and treasury shares to reflect the 

respective statutory amounts of Coca-Cola HBC on 25 April 2013, together with the transaction costs incurred by the latter, relating primarily 

to the re-domiciliation of the Group and its admission to listing in the premium segment of the London Stock Exchange, following successful 

completion of the voluntary share exchange offer (refer also to Note 1). These transactions were treated as a reorganisation of an existing 

entity that has not changed the substance of the reporting entity.

In 2020, the share capital of Coca-Cola HBC increased by the issue of 582,440 (2019: 1,352,731) new ordinary shares following the exercise 

of stock options pursuant to the Coca-Cola HBC AG’s employees’ stock option plan. Total proceeds from the issuance of the shares under 

the stock option plan amounted to €7.6m (2019: €21.4m).

Following the above changes, on 31 December 2020 the share capital of the Group amounted to €2,014.4m and comprised 370,512,597 

shares with a nominal value of CHF 6.70 each.

b) Dividends

On 18 June 2019, the shareholders of Coca-Cola HBC AG at the Annual General Meeting approved the 2018 dividend distribution 

of €0.57 per share as well as a special dividend of €2.00 per share. The total dividend amounted to €941.9m and was paid on 30 July 2019. 

Of this an amount of €8.8m related to shares held by the Group.

The shareholders of Coca-Cola HBC AG approved the 2019 dividend distribution of €0.62 per share at the Annual General Meeting held 

on 16 June 2020. The total dividend amounted to €227.9m and was paid on 28 July 2020. Of this, an amount of €2.2m related to shares held 

by the Group.

The Board of Directors of Coca-Cola HBC AG has proposed a €0.64 dividend per share in respect of 2020. If approved by the shareholders 

of Coca-Cola HBC AG, this dividend will be paid in 2021.

c) Treasury shares and reserves

The reserves of the Group at 31 December were as follows:

Treasury shares 

Exchange equalisation reserve 

Other reserves

Hedging reserve, net 

Tax-free reserve 

Statutory reserves 

Other 

Total other reserves 

Total reserves 

Stock option and performance share reserve 

Financial assets at fair value through other comprehensive income reserve, net

2020

€ million

(155.5)

(1,242.1)

(27.5)

163.8

28.4

80.1

0.6

21.3

266.7

(1,130.9)

2019

€ million

(169.8)

(964.7)

(42.6)

163.8

28.0

84.9

0.8

21.4

256.3

(878.2)

198

COCA-COLA HBC

Notes to the consolidated financial statements continued

27. Related party transactions continued
The below table summarises transactions with The Coca-Cola Company and its subsidiaries:

Purchases of concentrate, finished products and other items
Net contributions received for marketing and promotional incentives
Sales of finished goods and raw materials
Other income
Other expenses 

2020
€ million
1,374.6
90.7
3.5
6.3
5.6

2019
€ million
1,596.5
119.2
15.7
3.3
5.6

The Coca-Cola Company makes discretionary marketing contributions to Coca-Cola HBC’s operating subsidiaries. The participation in 
shared marketing agreements is at The Coca-Cola Company’s discretion and, where co-operative arrangements are entered into, marketing 
expenses are shared. Such arrangements include the development of marketing programmes to promote The Coca-Cola Company’s 
beverages. Contributions received from The Coca-Cola Company for marketing and promotional incentives during the year amounted to 
€90.7m (2019: €119.2m): contributions made by The Coca-Cola Company to Coca-Cola HBC for price support and marketing and promotional 
campaigns in respect of specific customers in 2020 totalled €63.9m (2019: €92.6m), while contributions made by The Coca-Cola Company 
to Coca-Cola HBC for general marketing programmes in 2020 totalled €26.8m (2019: €26.6m). The Coca-Cola Company has also customarily 
made additional payments for marketing and advertising directly to suppliers as part of the shared marketing arrangements. The proportion 
of direct and indirect payments, made at The Coca-Cola Company’s discretion, will not necessarily be the same from year to year. 

As at 31 December 2020, the Group had a total amount due from The Coca-Cola Company of €40.9m (2019: €61.4m), and a total amount 
due to The Coca-Cola Company of €196.4m (2019: €309.4m including loan payable of €43.3m).

b) Frigoglass S.A. (‘Frigoglass’), Kar‑Tess Holding and AG Leventis (Nigeria) Plc
Truad Verwaltungs AG currently indirectly owns 48.6% of Frigoglass and 62.8% of AG Leventis (Nigeria) Plc and also indirectly controls 
Kar-Tess Holding, which holds approximately 23.0% (2019: 23.1%) of Coca-Cola HBC’s total issued share capital.

The below table summarises transactions with the above entities:

Frigoglass & subsidiaries
Purchases of coolers, cooler parts, glass bottles, crowns and raw and other materials
Maintenance and other expenses
AG Leventis (Nigeria) Plc
Purchases of finished goods and other items
Other expenses

2020
€ million
92.7
21.1

5.1
0.7

2019
€ million
131.2
24.0

7.5
0.3

Frigoglass, a company listed on the Athens Exchange, is a manufacturer of coolers, cooler parts, glass bottles, crowns and plastics. 

Frigoglass has a controlling interest in Frigoglass Industries (Nigeria) Limited, a company in which the Group has a 23.9% effective interest, 
through its investment in Nigerian Bottling Company Ltd. Furthermore, during 2015 the Group acquired through its investment in Nigerian 
Bottling Company Ltd a 23.9% effective interest in Frigoglass West Africa Ltd. In 2019, Frigoglass West Africa Ltd. merged with Frigoglass 
Industries (Nigeria) Limited.

The Group entered into a supply agreement with Frigoglass for the purchase of cooling equipment in 1999. The supply agreement was 
extended in 2004, 2008, 2013, 2018 and, most recently, in 2021, on substantially similar terms. Coca-Cola HBC has the status of most 
favoured customer of Frigoglass, on a non-exclusive basis, provided that it obtains at least 60% (at prices which are agreed on an annual 
basis and which must be competitive) of its annual requirements for cooling equipment from Frigoglass. The current agreement expires 
on 31 December 2025. 

As at 31 December 2020, Coca-Cola HBC owed €11.8m (2019: €16.4m) to and was owed €0.8m (2019: €0.9m) by Frigoglass and its subsidiaries.

As at 31 December 2020, the Group owed €1.8m (2019: €1.9m) to AG Leventis (Nigeria) Plc.

Capital commitments to Frigoglass and its subsidiaries as at 31 December 2020 amounted to €14.1m (€32.4m as at 31 December 2019) 
including the Group’s share of its joint ventures‘ capital commitments to Frigoglass.

c) Other related parties
The below table summarises transactions with other related parties:

Purchases
Other expenses

2020
€ million
1.8
16.4

2019
€ million
2.1
17.5

During 2020, the Group incurred subsequent expenditure for fixed assets of €1.8m (2019: €2.1m) from other related parties. Furthermore, 
during 2020, the Group incurred expenses of €16.4m (2019: €17.5m) mainly related to maintenance services for cold drink equipment and 
installations of coolers, fountains, vending and merchandising equipment from other related parties. 

As at 31 December 2020, the Group owed €1.9m (2019: €1.2m) to and was owed €nil m (2019: €0.1m) by other related parties.

During 2020, the Group received dividends of €1.3m from BevService S.r.l. (2019: €nil), which are included in line ‘Net receipts from non-integral 
equity-method investments’ of the consolidated cash flow statement.

SR

CG

FS

SSR

SI

198

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

199

Notes to the consolidated financial statements continued

27. Related party transactions continued

The below table summarises transactions with The Coca-Cola Company and its subsidiaries:

Purchases of concentrate, finished products and other items

Net contributions received for marketing and promotional incentives

Sales of finished goods and raw materials

Other income

Other expenses 

2020

€ million

1,374.6

90.7

3.5

6.3

5.6

2019

€ million

1,596.5

119.2

15.7

3.3

5.6

The Coca-Cola Company makes discretionary marketing contributions to Coca-Cola HBC’s operating subsidiaries. The participation in 

shared marketing agreements is at The Coca-Cola Company’s discretion and, where co-operative arrangements are entered into, marketing 

expenses are shared. Such arrangements include the development of marketing programmes to promote The Coca-Cola Company’s 

beverages. Contributions received from The Coca-Cola Company for marketing and promotional incentives during the year amounted to 

€90.7m (2019: €119.2m): contributions made by The Coca-Cola Company to Coca-Cola HBC for price support and marketing and promotional 

campaigns in respect of specific customers in 2020 totalled €63.9m (2019: €92.6m), while contributions made by The Coca-Cola Company 

to Coca-Cola HBC for general marketing programmes in 2020 totalled €26.8m (2019: €26.6m). The Coca-Cola Company has also customarily 

made additional payments for marketing and advertising directly to suppliers as part of the shared marketing arrangements. The proportion 

of direct and indirect payments, made at The Coca-Cola Company’s discretion, will not necessarily be the same from year to year. 

As at 31 December 2020, the Group had a total amount due from The Coca-Cola Company of €40.9m (2019: €61.4m), and a total amount 

due to The Coca-Cola Company of €196.4m (2019: €309.4m including loan payable of €43.3m).

b) Frigoglass S.A. (‘Frigoglass’), Kar‑Tess Holding and AG Leventis (Nigeria) Plc

Truad Verwaltungs AG currently indirectly owns 48.6% of Frigoglass and 62.8% of AG Leventis (Nigeria) Plc and also indirectly controls 

Kar-Tess Holding, which holds approximately 23.0% (2019: 23.1%) of Coca-Cola HBC’s total issued share capital.

The below table summarises transactions with the above entities:

Frigoglass & subsidiaries

Purchases of coolers, cooler parts, glass bottles, crowns and raw and other materials

Maintenance and other expenses

AG Leventis (Nigeria) Plc

Purchases of finished goods and other items

Other expenses

2020

€ million

92.7

21.1

5.1

0.7

2019

€ million

131.2

24.0

7.5

0.3

Frigoglass, a company listed on the Athens Exchange, is a manufacturer of coolers, cooler parts, glass bottles, crowns and plastics. 

Frigoglass has a controlling interest in Frigoglass Industries (Nigeria) Limited, a company in which the Group has a 23.9% effective interest, 

through its investment in Nigerian Bottling Company Ltd. Furthermore, during 2015 the Group acquired through its investment in Nigerian 

Bottling Company Ltd a 23.9% effective interest in Frigoglass West Africa Ltd. In 2019, Frigoglass West Africa Ltd. merged with Frigoglass 

Industries (Nigeria) Limited.

The Group entered into a supply agreement with Frigoglass for the purchase of cooling equipment in 1999. The supply agreement was 

extended in 2004, 2008, 2013, 2018 and, most recently, in 2021, on substantially similar terms. Coca-Cola HBC has the status of most 

favoured customer of Frigoglass, on a non-exclusive basis, provided that it obtains at least 60% (at prices which are agreed on an annual 

basis and which must be competitive) of its annual requirements for cooling equipment from Frigoglass. The current agreement expires 

on 31 December 2025. 

As at 31 December 2020, Coca-Cola HBC owed €11.8m (2019: €16.4m) to and was owed €0.8m (2019: €0.9m) by Frigoglass and its subsidiaries.

As at 31 December 2020, the Group owed €1.8m (2019: €1.9m) to AG Leventis (Nigeria) Plc.

Capital commitments to Frigoglass and its subsidiaries as at 31 December 2020 amounted to €14.1m (€32.4m as at 31 December 2019) 

including the Group’s share of its joint ventures‘ capital commitments to Frigoglass.

c) Other related parties

The below table summarises transactions with other related parties:

Purchases

Other expenses

2020

€ million

1.8

16.4

2019

€ million

2.1

17.5

During 2020, the Group incurred subsequent expenditure for fixed assets of €1.8m (2019: €2.1m) from other related parties. Furthermore, 

during 2020, the Group incurred expenses of €16.4m (2019: €17.5m) mainly related to maintenance services for cold drink equipment and 

installations of coolers, fountains, vending and merchandising equipment from other related parties. 

As at 31 December 2020, the Group owed €1.9m (2019: €1.2m) to and was owed €nil m (2019: €0.1m) by other related parties.

During 2020, the Group received dividends of €1.3m from BevService S.r.l. (2019: €nil), which are included in line ‘Net receipts from non-integral 

equity-method investments’ of the consolidated cash flow statement.

d) Joint ventures
During 2020, the Group purchased €10.9m of finished goods (2019: €18.3m) from joint ventures. In addition, during 2020 the Group recorded 
sales of finished goods and raw materials of €2.8m (2019: €3.8m) to joint ventures. Furthermore, the Group recorded other income of €10.2m 
(2019: €4.2m) and other expenses of €11.5m (2019: €3.9) from joint ventures. 

As at 31 December 2020, the Group owed €159.6m including loans payable of €86.3m (2019: €9.6m including loans payable €4.0m) to and 
was owed €13.1m including loans receivable of €7.0m (2019: €6.8m including loans receivable of €3.6m) by joint ventures. During 2020, the 
Group received dividends of €27.1m from integral joint ventures (dividends and capital returns from joint ventures of €7.7m in the respective 
prior-year period), which are included in line ‘Net receipts from integral equity-method investments’ (2019: ‘Net receipts from equity 
investments’) of the consolidated cash flow statement. 

e) Directors and senior management
Anastassis G. David, Anastasios I. Leventis, Christo Leventis and Ryan Rudolph have all been nominated by Kar-Tess Holding to the Board 
of Coca-Cola HBC. José Octavio Reyes has been nominated by TCCC to the Board of Coca-Cola HBC and Alfredo Rivera has been elected 
to the Board of Coca-Cola HBC following a proposal by TCCC. There have been no transactions between Coca-Cola HBC and the Directors 
and senior management except for remuneration (refer to Note 8).

28. Share‑based payments

Accounting policies

Stock option and performance share award plan
Coca-Cola HBC provides equity-settled share-based payments to its senior managers in the form of an employee stock option and 
performance share award plan (the ‘Plan’).

Stock options under the Plan are measured at fair value at the date of grant. Fair value reflects the parameters of the compensation plan, 
the risk-free interest rate, the expected volatility, the dividend yield and the early exercise experience under the Plan. Expected volatility is 
determined by calculating the historical volatility of Coca-Cola HBC’s share price over previous years. The fair value determined at the 
grant date is expensed on a straight-line basis over the vesting period. 

The Plan offers a specified number of performance share awards that vest three years after the grant. The fair value is determined at 
the grant date and reflects the parameters of the compensation plan, the dividend yield and the closing share price on the date of grant. 
The fair value determined at the grant date is expensed on a straight-line basis over the vesting period. At the end of each reporting 
period, the Group revises its estimates of the number of shares that are expected to vest based on non-market conditions, and 
recognises the impact of the revision to original estimates, if any, in the income statement with a corresponding adjustment to equity.

When the terms of an equity-settled award are modified, the minimum expense recognised is the grant date fair value of the unmodified 
award, provided the original vesting terms of the award are met. An additional expense, measured as at the date of modification, is 
recognised for any modification that increases the total fair value of the share-based payment transaction, or is otherwise beneficial 
to the employee.

Employee Share Purchase Plan
The Group operates an employee share purchase plan (the ‘ESPP’), an equity compensation plan in which eligible employees can participate. 
The Group makes contributions to the plan for participating employees and recognises expenses over the vesting period of the contributions.

The charge included in employee costs regarding share-based payments for the years ended 31 December is analysed as follows:

Performance share awards 
Employee Share Purchase Plan 
Total share-based payments charge 

Terms and conditions

2020
€ million
10.0
5.5
15.5

2019
€ million
12.7
4.8
17.5

Stock option and performance share award plan
Based on Plan rules, senior managers are granted awards of stock options, based on performance, potentiality and level of responsibility. 
Options are granted at an exercise price equal to the closing price of the Company’s shares trading on the London Stock Exchange on 
the day of the grant. Options vest in one-third increments each year for three years and can be exercised for up to 10 years from the date 
of award. When the options are exercised, the proceeds received by the Group, net of any transaction costs, are credited to share capital 
(at the nominal value) and share premium. The Group has not issued any new stock options since 2014.

Since 2015, performance shares are the primary long-term award. Senior managers are granted performance share awards, which have 
a three-year vesting period and are linked to Group-specific key performance indicators. The closing price of the Company’s shares trading 
on the London Stock Exchange on the day of the grant is used to determine the number of performance share awards granted. In 2018, 
the Group modified the performance share plan, in order for eligible employees to receive upon vesting, additionally to the specific number 
of shares, the value of dividends corresponding to the years from grant until vest date, subject to the approval of the Remuneration Committee.

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Employee Share Purchase Plan
The Employee Share Purchase Plan is administered by a Plan Administrator. Under the terms of this plan, employees have the opportunity to 
invest 1% to 15% of their salary in ordinary Coca-Cola HBC shares by contributing to the plan through a payroll deduction. Employee deductions 
are used monthly to purchase ordinary Coca-Cola HBC shares in the open market (London Stock Exchange).

Coca-Cola HBC will match employee contributions up to a maximum of 3% of the employee’s salary. Employer matching cash contributions 
vest one year after the grant, at which time they are used to purchase matching shares on the open market that are immediately vested. 
Dividends received in respect of shares held under this plan are used to purchase additional shares at the time of dividend distribution. 
Shares are held under the Plan Administrator. For employees resident in Greece, Coca-Cola HBC matches the employees’ contribution with 
an annual employer contribution of up to 5% of the employees’ salary that vests annually in December of each year.

Stock option activity
The outstanding stock options are fully vested and are exercisable until 2026.

A summary of stock option activity in 2020 under all grants is as follows:

Outstanding at 1 January
Exercised
Expired
Outstanding at 31 December
Exercisable at 31 December

A summary of stock option activity in 2019 under all grants is as follows:

Outstanding at 1 January
Equitable adjustment
Exercised
Outstanding at 31 December
Exercisable at 31 December

Number
of stock
options
2020
4,204,144
(582,440)
(28)
3,621,676
3,621,676

Number
of stock
options
2019
5,299,467
257,408
(1,352,731)
4,204,144
4,204,144

Weighted*
average
exercise price
2020 (EUR)
16.45
12.53
17.09
15.97
15.97

Weighted*
average
exercise price
2019 (EUR)
16.29
17.39
16.59
16.45
16.45

Weighted
average
exercise price
2020 (GBP)
14.05
11.37
15.50
14.49
14.49

Weighted
average
exercise price
2019 (GBP)
14.73
14.86
14.17
14.05
14.05

 * For convenience purposes, the prices are translated at the closing exchange rate.

As a result of the special dividend distribution in 2019 (refer to Note 26) and following the related approval of the Remuneration Committee, 
an equitable adjustment was made to the exercise price of each unexercised stock option as well as to the outstanding number of stock 
options under each grant. This equitable adjustment ensured the intrinsic value of each stock option was retained and did not result in 
incremental fair value for any of the unexercised stock options.

Total proceeds from the issuance of the shares under the stock option plan in 2020 amounted to €7.6m (2019: €21.4m).

The weighted average remaining contractual life of stock options outstanding at 31 December 2020 was 3.2 years (2019: 2.5 years).

Performance shares activity
A summary of performance shares activity is as follows:

Outstanding at 1 January
Granted1
Equitable adjustment
Vested
Forfeited / Cancelled
Outstanding at 31 December

1.  Includes dividend equivalent shares.

Number of
performance
shares
2020
1,894,023
1,138,829
–
(468,818)
(269,556)
2,294,478

Number of
performance
shares
2019
2,277,871
739,237
115,706
(1,037,024)
(201,767)
1,894,023

As a result of the special dividend distribution in 2019 (refer to Note 26) and following the related approval of the Remuneration Committee, 
an equitable adjustment was made to the number of outstanding shares under the Plan. This equitable adjustment did not result in 
incremental fair value for the outstanding shares.

The weighted average remaining contractual life of performance shares outstanding at 31 December 2020 was 1.5 years (2019: 1.3 years).

The fair value for the 2020 performance share plan is £14.94 per share (2019: £26.17). Relevant inputs into the valuation are as follows:

Weighted average share price
Dividend yield
Weighted average exercise period

2020
£14.94
nil
3.0 years

2019
£26.17
nil
3.0 years

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Notes to the consolidated financial statements continued

Employee Share Purchase Plan

The Employee Share Purchase Plan is administered by a Plan Administrator. Under the terms of this plan, employees have the opportunity to 

invest 1% to 15% of their salary in ordinary Coca-Cola HBC shares by contributing to the plan through a payroll deduction. Employee deductions 

are used monthly to purchase ordinary Coca-Cola HBC shares in the open market (London Stock Exchange).

Coca-Cola HBC will match employee contributions up to a maximum of 3% of the employee’s salary. Employer matching cash contributions 

vest one year after the grant, at which time they are used to purchase matching shares on the open market that are immediately vested. 

Dividends received in respect of shares held under this plan are used to purchase additional shares at the time of dividend distribution. 

Shares are held under the Plan Administrator. For employees resident in Greece, Coca-Cola HBC matches the employees’ contribution with 

an annual employer contribution of up to 5% of the employees’ salary that vests annually in December of each year.

Stock option activity

The outstanding stock options are fully vested and are exercisable until 2026.

A summary of stock option activity in 2020 under all grants is as follows:

A summary of stock option activity in 2019 under all grants is as follows:

Outstanding at 1 January

Exercised

Expired

Outstanding at 31 December

Exercisable at 31 December

Outstanding at 1 January

Equitable adjustment

Exercised

Outstanding at 31 December

Exercisable at 31 December

Number

of stock

options

2020

Weighted*

average

exercise price

2020 (EUR)

Weighted

average

exercise price

2020 (GBP)

4,204,144

(582,440)

(28)

3,621,676

3,621,676

5,299,467

257,408

(1,352,731)

4,204,144

4,204,144

16.45

12.53

17.09

15.97

15.97

16.29

17.39

16.59

16.45

16.45

Number

of stock

options

2019

Weighted*

average

exercise price

2019 (EUR)

Weighted

average

exercise price

2019 (GBP)

14.05

11.37

15.50

14.49

14.49

14.73

14.86

14.17

14.05

14.05

 * For convenience purposes, the prices are translated at the closing exchange rate.

As a result of the special dividend distribution in 2019 (refer to Note 26) and following the related approval of the Remuneration Committee, 

an equitable adjustment was made to the exercise price of each unexercised stock option as well as to the outstanding number of stock 

options under each grant. This equitable adjustment ensured the intrinsic value of each stock option was retained and did not result in 

incremental fair value for any of the unexercised stock options.

Total proceeds from the issuance of the shares under the stock option plan in 2020 amounted to €7.6m (2019: €21.4m).

The weighted average remaining contractual life of stock options outstanding at 31 December 2020 was 3.2 years (2019: 2.5 years).

Performance shares activity

A summary of performance shares activity is as follows:

Outstanding at 1 January

Granted1

Vested

Equitable adjustment

Forfeited / Cancelled

Outstanding at 31 December

1.  Includes dividend equivalent shares.

Weighted average share price

Dividend yield

Weighted average exercise period

As a result of the special dividend distribution in 2019 (refer to Note 26) and following the related approval of the Remuneration Committee, 

an equitable adjustment was made to the number of outstanding shares under the Plan. This equitable adjustment did not result in 

incremental fair value for the outstanding shares.

The weighted average remaining contractual life of performance shares outstanding at 31 December 2020 was 1.5 years (2019: 1.3 years).

The fair value for the 2020 performance share plan is £14.94 per share (2019: £26.17). Relevant inputs into the valuation are as follows:

Number of

performance

shares

2020

1,894,023

1,138,829

–

(468,818)

(269,556)

2,294,478

Number of

performance

shares

2019

2,277,871

739,237

115,706

(1,037,024)

(201,767)

1,894,023

2020

£14.94

nil

2019

£26.17

nil

3.0 years

3.0 years

29. Contingencies
In relation to the Greek Competition Authority’s decision of 25 January 2002, one of Coca-Cola Hellenic Bottling Company S.A.’s 
competitors had filed a lawsuit against Coca-Cola Hellenic Bottling Company S.A. claiming damages in an amount of €7.7m. The court of first 
instance heard the case on 21 January 2009 and subsequently rejected the lawsuit. The plaintiff appealed the judgment and on 9 December 
2013 the Athens Court of Appeals rejected the plaintiff’s appeal. Following the spin-off, Coca-Cola HBC Greece S.A.I.C. substituted 
Coca-Cola Hellenic Bottling Company S.A. as defendant in this lawsuit. The 2013 Court of Appeals decision has been rendered final and 
irrecoverable and the case was closed. On 19 April 2014, the same plaintiff filed a new lawsuit against Coca-Cola Hellenic Bottling Company 
S.A. (following the spin-off, Coca-Cola HBC Greece S.A.I.C.) claiming payment of €7.5m as compensation for losses and moral damages 
for alleged anti-competitive commercial practices of Coca-Cola Hellenic Bottling Company S.A. between 1994 and 2013. The two lawsuits 
partially overlap in the time period for which damages are sought by the plaintiff. The hearing of the new lawsuit was scheduled for 17 January 
2019. On 21 December 2018, the plaintiff served their withdrawal from the lawsuit. However, on 20 June 2019, the same plaintiff filed 
another new lawsuit against Coca-Cola HBC Greece S.A.I.C. claiming payment of €10.1m as compensation for losses and moral damages 
again for alleged anti-competitive commercial practices of Coca-Cola Hellenic Bottling Company S.A. for the same period between 1994 
and 2013. The parties filed their briefs and exhibits with the Court and the hearing date of the case took place on 18 November 2020 and 
the court decision is pending to be issued. Coca-Cola HBC Greece S.A.I.C. has not provided for any losses related to this case.

With respect to the ongoing investigation of the Greek Competition Commission initiated on 6 September 2016, regarding Coca-Cola HBC 
Greece S.A.I.C.’s operations in certain commercial practices in the non-alcoholic beverages market, on 29 May 2019 the Greek Competition 
Commission issued a Statement of Objections to Coca-Cola HBC Greece S.A.I.C. and certain former and current employees, for obstruction 
of its on-site investigation. Coca-Cola HBC Greece S.A.I.C. collaborated fully with the Commission. In connection with this Statement 
of Objections, a hearing took place on 24 July 2019. On 4 March 2020, Coca-Cola HBC Greece S.A.I.C. was served with the decision of the 
Greek Competition Commission in respect of this Statement of Objections and the procedural case regarding the obstruction of the on-site 
investigation, based on which a fine amounting to €0.8m was imposed on and paid by Coca-Cola HBC Greece S.A.I.C. The Greek Competition 
Commission in this decision accepted the proposal for active co-operation and settlement of the case, which was submitted by Coca-Cola 
HBC Greece S.A.I.C. in line with its policy of full compliance with the principles of competition law and co-operation with the regulatory 
authorities. The Greek Competition Commission’s investigation on Coca-Cola HBC Greece S.A.I.C.’s commercial practices, is still ongoing.

In 1992, our subsidiary Nigerian Bottling Company (‘NBC’) acquired a manufacturing facility in Nigeria from Vacunak, a Nigerian company. 
In 1994, Vacunak filed a lawsuit against NBC, alleging that a representative of NBC had orally agreed to rescind the sale agreement and 
instead enter into a lease agreement with Vacunak. As part of its lawsuit, Vacunak sought compensation for rent and loss of business 
opportunities. NBC discontinued all use of the facility in 1995. On 19 August 2013, NBC received the written judgment of the Nigerian court 
of first instance issued on 28 June 2012 providing for damages of approximately €17.2m. NBC has filed an appeal against the judgment. 
Based on advice from NBC’s outside legal counsel, we believe that it is unlikely that NBC will suffer material financial losses from this case. 
We have consequently not provided for any losses in relation to this case.

The tax filings of the Group and its subsidiaries are routinely subjected to audit by tax authorities in most of the jurisdictions in which 
the Group conducts business. These audits may result in assessments of additional taxes. The Group provides for additional tax in relation 
to the outcome of such tax assessments, to the extent that a liability is probable and estimable.

The Group is also involved in various other legal proceedings. Management believes that any liability to the Group that may arise as a result 
of these pending legal proceedings will not have a material adverse effect on the results of operations, cash flows, or the financial position 
of the Group taken as a whole.

30. Commitments

Capital commitments
As at 31 December2020, the Group had capital commitments for property, plant and equipment amounting to €115.4m (2019: €221.7m). 
Of this, €nil and €3.0m are related to the Group’s share of the commitments arising from joint operations and joint ventures respectively 
(2019: €1.1m and €0.9m respectively).

Capital commitments for 2020 include total future minimum lease payments under leases not yet commenced to which the Group was 
committed at 31 December 2020 of €11.9m (2019:16.8m).

31. Post balance sheet events
On 16 March 2021 the Remuneration Committee granted 817,515 performance share awards under the performance share plan, which 
have a three-year vesting period.

In January 2021, a demerger of Acque Minerali S.r.l., our mineral water and adult sparkling beverages integral joint venture with TCCC in Italy, 
was completed. As part of the demerger certain operating activities were transferred to the Group, resulting in the recognition of €15.6m 
of goodwill as part of our Italian cash-generating unit. There was no significant impact to the Group’s net assets or income statement. 
Also, there was no cash flow impact for the Group as a result of the transaction.

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Swiss 
Statutory 
Reporting

Contents

Swiss Statutory Reporting

204

210

Report of the statutory auditor on Coca-Cola HBC 
AG’s consolidated financial statements
Report of the statutory auditor on Coca-Cola HBC 
AG’s financial statements

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213 Coca-Cola HBC AG’s financial statements
224

Report of the statutory auditor on the Statutory 
Remuneration Report
Statutory Remuneration Report

225

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Swiss statutory reporting

Report of the statutory auditor 
to the General Meeting of 
Coca-Cola HBC AG 
Steinhausen/Zug

Report on the audit of the consolidated financial statements

Opinion
We have audited the consolidated financial statements of Coca-Cola HBC AG and its subsidiaries (the Group), which comprise the consolidated 
income statement and consolidated statement of comprehensive income for the year ended 31 December 2020, the consolidated balance 
sheet as at 31 December 2020 and the consolidated statement of changes in equity and consolidated cash flow statement for the year then 
ended, including the notes to the consolidated financial statements.

In our opinion, the accompanying consolidated financial statements (pages 144 to 201) give a true and fair view of the consolidated position 
of the Group as at 31 December 2020 and its consolidated financial performance and its consolidated cash flows for the year then ended 
in accordance with International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board, and comply 
with Swiss law. 

Basis for opinion
We conducted our audit in accordance with Swiss law, International Standards on Auditing (ISAs) and Swiss Auditing Standards. Our responsibilities 
under those provisions and standards are further described in the “Auditor’s responsibilities for the audit of the consolidated financial 
statements” section of our report.

We are independent of the Group in accordance with the provisions of Swiss law and the requirements of the Swiss audit profession, as well 
as the IESBA Code of Ethics for Professional Accountants, and we have fulfilled our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Our audit approach

Overview
Overall Group materiality: € 29.6 million
Audit scope

We conducted full scope audit procedures on the financial information of 18 subsidiaries and one joint venture 
in 13 countries spread across all of the Group’s reportable segments. We also conducted procedures around 
specific account balances and transactions and analytical review procedures for other subsidiaries and Group 
functions. Our audit scope addressed 83% of consolidated net sales revenue, 90% of consolidated profit 
before tax and 88% of consolidated total assets of the Group. 
As key audit matters the following areas of focus have been identified:

Key audit matters

•  Goodwill and indefinite-lived intangible assets assessment
•  Uncertain tax positions
• 

Impact of the COVID-19 global pandemic

Materiality
The scope of our audit was influenced by our application of materiality. Our audit opinion aims to provide reasonable assurance that the 
consolidated financial statements are free from material misstatement. Misstatements may arise due to fraud or error. They are considered 
material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis 
of the consolidated financial statements.

Based on our professional judgement, we determined certain quantitative thresholds for materiality, including the overall Group materiality 
for the consolidated financial statements as a whole as set out in the table below. These, together with qualitative considerations, helped us 
to determine the scope of our audit and the nature, timing and extent of our audit procedures and to evaluate the effect of misstatements, 
both individually and in aggregate, on the consolidated financial statements as a whole.
€ 29.6 million
Overall Group materiality
5% of profit before tax
How we determined it
We chose profit before tax as the benchmark because, in our view, it is the benchmark against which 
Rationale for the materiality 
the performance of the Group is most commonly measured, and is a generally accepted benchmark. 
benchmark applied
We chose 5% which is within the range of acceptable quantitative materiality thresholds for this benchmark.

We agreed with the Audit and Risk Committee that we would report to them misstatements above € 1.0 million identified during our audit 
as well as any misstatements below that amount which, in our view, warranted reporting for qualitative reasons.

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Swiss statutory reporting

Report of the statutory auditor 

to the General Meeting of 

Coca-Cola HBC AG 

Steinhausen/Zug

Opinion

with Swiss law. 

Basis for opinion

Report on the audit of the consolidated financial statements

We have audited the consolidated financial statements of Coca-Cola HBC AG and its subsidiaries (the Group), which comprise the consolidated 

income statement and consolidated statement of comprehensive income for the year ended 31 December 2020, the consolidated balance 

sheet as at 31 December 2020 and the consolidated statement of changes in equity and consolidated cash flow statement for the year then 

ended, including the notes to the consolidated financial statements.

In our opinion, the accompanying consolidated financial statements (pages 144 to 201) give a true and fair view of the consolidated position 

of the Group as at 31 December 2020 and its consolidated financial performance and its consolidated cash flows for the year then ended 

in accordance with International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board, and comply 

We conducted our audit in accordance with Swiss law, International Standards on Auditing (ISAs) and Swiss Auditing Standards. Our responsibilities 

under those provisions and standards are further described in the “Auditor’s responsibilities for the audit of the consolidated financial 

statements” section of our report.

We are independent of the Group in accordance with the provisions of Swiss law and the requirements of the Swiss audit profession, as well 

as the IESBA Code of Ethics for Professional Accountants, and we have fulfilled our other ethical responsibilities in accordance with these 

requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Our audit approach

Overview

Audit scope

Overall Group materiality: € 29.6 million

We conducted full scope audit procedures on the financial information of 18 subsidiaries and one joint venture 

in 13 countries spread across all of the Group’s reportable segments. We also conducted procedures around 

specific account balances and transactions and analytical review procedures for other subsidiaries and Group 

functions. Our audit scope addressed 83% of consolidated net sales revenue, 90% of consolidated profit 

Key audit matters

As key audit matters the following areas of focus have been identified:

before tax and 88% of consolidated total assets of the Group. 

•  Goodwill and indefinite-lived intangible assets assessment

•  Uncertain tax positions

• 

Impact of the COVID-19 global pandemic

Materiality

The scope of our audit was influenced by our application of materiality. Our audit opinion aims to provide reasonable assurance that the 

consolidated financial statements are free from material misstatement. Misstatements may arise due to fraud or error. They are considered 

material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis 

of the consolidated financial statements.

Based on our professional judgement, we determined certain quantitative thresholds for materiality, including the overall Group materiality 

for the consolidated financial statements as a whole as set out in the table below. These, together with qualitative considerations, helped us 

to determine the scope of our audit and the nature, timing and extent of our audit procedures and to evaluate the effect of misstatements, 

both individually and in aggregate, on the consolidated financial statements as a whole.

Overall Group materiality

€ 29.6 million

How we determined it

5% of profit before tax

Rationale for the materiality 

We chose profit before tax as the benchmark because, in our view, it is the benchmark against which 

benchmark applied

the performance of the Group is most commonly measured, and is a generally accepted benchmark. 

We chose 5% which is within the range of acceptable quantitative materiality thresholds for this benchmark.

We agreed with the Audit and Risk Committee that we would report to them misstatements above € 1.0 million identified during our audit 

as well as any misstatements below that amount which, in our view, warranted reporting for qualitative reasons.

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Audit scope
We designed our audit by determining materiality and assessing the risks of material misstatement in the consolidated financial statements. 
In particular, we considered where subjective judgements were made; for example, in respect of significant accounting estimates that 
involved making assumptions and considering future events that are inherently uncertain. As in all of our audits, we also addressed the risk 
of management override of internal controls, including among other matters consideration of whether there was evidence of bias that 
represented a risk of material misstatement due to fraud.

How we tailored the audit scope
We tailored the scope of our audit in order to perform sufficient work to enable us to provide an opinion on the consolidated financial 
statements as a whole, taking into account the operating structure of the Group, the accounting processes and controls, and the industry 
in which the Group operates.

The Group operates through its trading subsidiaries in 27 European countries and in Nigeria, as set out in Notes 1 and 6 to the consolidated 
financial statements. The processing of the accounting records for these subsidiaries is largely centralised in a shared services centre in 
Bulgaria, except for the subsidiaries in Russia, Ukraine, Belarus, Armenia and North Macedonia, which process their accounting records locally. 
The Group also operates centralised treasury functions in the Netherlands and in Greece and a centralised sourcing function in the Netherlands 
for the procurement of key raw materials.

Based on the significance to the consolidated financial statements and in light of the key audit matters as noted below, we identified 
18 subsidiaries and one joint venture in 13 countries spread across all of the Group’s reportable segments (including the trading subsidiaries 
in Russia, Italy, Nigeria, Poland, Romania, and Switzerland) which, based on our scoping analysis, required a full scope audit of their financial 
information. In addition, audit procedures were performed with respect to the centralised treasury functions by the group engagement 
team in Greece and with respect to the centralised procurement function by the component audit team in the Netherlands. The group 
engagement team also performed analytical review and other procedures on balances and transactions of subsidiaries not covered by 
the procedures described above. 

As the Swiss statutory auditor, we issued group audit instructions to PwC Greece, who has the responsibility as the group audit engagement 
team for the Company’s reporting requirements for the London Stock Exchange. These instructions covered the scope of our group audit 
to enable us to fulfil our responsibilities under Swiss law. As the ultimate group engagement team, we had ongoing interactions with the group 
engagement team in Greece to be continuously updated and to monitor their progress and results of their procedures. We reviewed the 
instructions which PwC Greece issued to component audit teams regarding centralised audit procedures performed at the shared services 
centre in Bulgaria and shared audit comfort with component teams as it related to IT general controls. We reviewed working papers and 
undertook additional interactions as considered necessary depending on the significance of the component, accounting and audit matters. 
The Group consolidation, financial statement disclosures and a number of areas of significant judgement, including goodwill and intangible 
assets, material provisions and contingent liabilities, were audited by the group engagement team together with PwC Greece.

Due to the travel and other restrictions put in place in response to the COVID-19 global pandemic, the group engagement team held frequent 
virtual meetings to oversee the work performed by the group and component audit teams. As the ultimate group engagement team, we held 
remote meetings and discussions with the management of the trading subsidiaries in Russia, Italy, Nigeria, Poland, Romania, Switzerland and 
the management of the joint venture in Russia to discuss business performance, matters relating to the business outlook in the COVID-19 
environment, regulation and taxation, and any specific accounting and auditing matters identified, including internal controls.

Based on the above, the subsidiaries and joint venture which were in the scope for the purposes of the group audit accounted for 83% of 
consolidated net sales revenue, 90% of consolidated profit before tax and 88% of consolidated total assets of the Group. This, together with 
the additional procedures performed by us as group engagement team, provided us with sufficient appropriate evidence for our audit opinion 
on the consolidated financial statements.

Report on key audit matters based on the circular 1/2015 of the Federal Audit 
Oversight Authority
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the consolidated financial 
statements of the current period. These matters were addressed in the context of our audit of the consolidated financial statements 
as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all 
risks identified by our audit.

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Swiss statutory reporting continued

Goodwill and indefinite‑lived intangible assets assessment 
Key audit matter
Refer to Note 13 for intangible assets including goodwill. 

Goodwill and indefinite-lived intangible assets (franchise agreements 
and trademarks) as at 31 December 2020 amount to €1,704.2 million 
and €269.6 million, respectively. 

The above amounts have been allocated to individual cash-generating 
units (‘CGUs’), which require the performance of an impairment 
assessment at least annually, or whenever there is an indication of 
impairment. The impairment assessment involves the determination 
of the recoverable amount of the CGU, being the higher of the 
value-in-use and the fair value less costs to sell.

This area was a key matter for our audit due to the size of the 
goodwill and indefinite-lived intangible assets balances and because 
the determination of whether elements of goodwill and of indefinite-
lived intangible assets are impaired involves complex and subjective 
estimates and judgements made by management about the future 
results of the CGUs. These estimates and judgements include 
assumptions surrounding revenue growth rates, costs, foreign 
exchange rates and discount rates. 

Furthermore, the COVID-19 pandemic, macroeconomic volatility, 
competitor activity and regulatory/fiscal developments could 
adversely affect each CGU and potentially the carrying amount 
of goodwill and indefinite-lived intangible assets.

Management has identified the Italy and Nigeria CGUs to be sensitive 
to possible changes in the assumptions used, which could result in 
the calculated recoverable amount being lower in future periods than 
the carrying value of the CGU. Additional sensitivity disclosure has 
been included in the consolidated financial statements in respect 
of these CGUs.

No impairment charge was recorded in 2020. 

  How our audit addressed the key audit matter
  We evaluated the appropriateness of management’s identification 
of the Group’s CGUs, related control activities and the process by 
which management prepared the CGUs’ value-in-use calculations. 

We tested the mathematical accuracy of the CGUs’ value-in-use 
calculations and compared the cash flow projections included therein 
to the financial budgets approved by the Board of Directors, covering 
a one-year period and management’s projections for the subsequent 
four years. In addition, we assessed the reliability of the cash flow 
projections by comparing key elements of the prior year projections 
with actual results. 

We challenged management’s cash flow projections around the key 
drivers of the value-in-use calculations focusing on future performance 
in light of the COVID-19 outbreak with respect to short-term and 
long-term revenue growth rates and the level of costs.

With the support of our valuation specialists, we assessed the 
appropriateness of certain key assumptions including discount, 
perpetuity growth and foreign exchange rates. 

We also performed our independent sensitivity analyses on the key 
drivers of value-in-use calculations for the CGUs with significant 
balances of goodwill and indefinite-lived intangible assets. For the 
Nigeria CGU, given the sensitivity of the key drivers, we performed 
additional analysis.

As a result of our work, we found that the determination by 
management that no impairment was required for goodwill and 
indefinite-lived intangible assets was supported by assumptions 
within reasonable ranges. We assessed the appropriateness and 
completeness of the related disclosures in Note 13, as regards to 
goodwill and indefinite-lived intangible assets, including the sensitivities 
disclosed for Nigeria and Italy, and considered them to be reasonable.

Uncertain tax positions
Key audit matter
Refer to Note 10 for taxation and Note 29 for contingencies.

The Group operates in numerous tax jurisdictions and is subject to 
periodic tax audits by local tax authorities, in the normal course of 
business, on a range of tax matters in relation to corporate tax, transfer 
pricing and indirect taxes. As at 31 December 2020, the Group has 
current tax liabilities of €58.6 million, which include €37.2 million 
of provisions for tax uncertainties. 

The impact of changes in local tax regulations and ongoing 
inspections by local tax authorities could materially impact the 
amounts recorded in the consolidated financial statements as in the 
case of the Nigeria transfer pricing audit, that was settled in 2020.

Where the amount of tax payable is uncertain, the Group establishes 
provisions based on management’s estimates with respect to the 
likelihood of material tax exposures and the probable amount 
of the liability. 

We consider this a key audit matter given the level of judgements and 
uncertainty involved in estimating tax provisions and the complexity 
of dealing with tax rules and regulations in numerous jurisdictions.

  How our audit addressed the key audit matter

In order to understand and evaluate management’s judgements, 
we considered the status of current tax authority audits and enquiries, 
the outcome of previous tax authority audits, judgemental positions 
taken in tax returns and current year estimates as well as recent 
developments in the various tax jurisdictions in which the 
Group operates.

We challenged management’s key assumptions, particularly in cases 
where there had been significant developments with tax authorities 
such as in the case of the Nigeria transfer pricing audit.

Our component audit teams, through the use of tax specialists with 
local knowledge, assessed the tax positions taken by the subsidiary 
in scope, in the context of applying local tax laws and evaluating the 
local tax assessments. Additionally, with our group tax specialists, we 
further evaluated management’s judgements in respect of estimates 
of tax exposures and contingencies in order to assess the adequacy 
of the Group’s tax provisions.

We held virtual meetings with local management to discuss the 
individual tax position of the in-scope subsidiaries and with the Group 
tax team for the Group’s overall tax exposure. 

From the evidence obtained we consider the provisions in relation 
to uncertain tax positions as at 31 December 2020 to be reasonable. 
We also assessed the related disclosures provided in Notes 10 and 29 
to the consolidated financial statements and concluded that these 
are appropriate. 

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Swiss statutory reporting continued

Goodwill and indefinite‑lived intangible assets assessment 

Key audit matter

  How our audit addressed the key audit matter

Refer to Note 13 for intangible assets including goodwill. 

  We evaluated the appropriateness of management’s identification 

Goodwill and indefinite-lived intangible assets (franchise agreements 

and trademarks) as at 31 December 2020 amount to €1,704.2 million 

and €269.6 million, respectively. 

The above amounts have been allocated to individual cash-generating 

units (‘CGUs’), which require the performance of an impairment 

assessment at least annually, or whenever there is an indication of 

impairment. The impairment assessment involves the determination 

of the recoverable amount of the CGU, being the higher of the 

value-in-use and the fair value less costs to sell.

This area was a key matter for our audit due to the size of the 

goodwill and indefinite-lived intangible assets balances and because 

the determination of whether elements of goodwill and of indefinite-

lived intangible assets are impaired involves complex and subjective 

of the Group’s CGUs, related control activities and the process by 

which management prepared the CGUs’ value-in-use calculations. 

We tested the mathematical accuracy of the CGUs’ value-in-use 

calculations and compared the cash flow projections included therein 

to the financial budgets approved by the Board of Directors, covering 

a one-year period and management’s projections for the subsequent 

four years. In addition, we assessed the reliability of the cash flow 

projections by comparing key elements of the prior year projections 

with actual results. 

We challenged management’s cash flow projections around the key 

drivers of the value-in-use calculations focusing on future performance 

in light of the COVID-19 outbreak with respect to short-term and 

long-term revenue growth rates and the level of costs.

estimates and judgements made by management about the future 

With the support of our valuation specialists, we assessed the 

results of the CGUs. These estimates and judgements include 

appropriateness of certain key assumptions including discount, 

assumptions surrounding revenue growth rates, costs, foreign 

perpetuity growth and foreign exchange rates. 

exchange rates and discount rates. 

We also performed our independent sensitivity analyses on the key 

Furthermore, the COVID-19 pandemic, macroeconomic volatility, 

drivers of value-in-use calculations for the CGUs with significant 

competitor activity and regulatory/fiscal developments could 

balances of goodwill and indefinite-lived intangible assets. For the 

adversely affect each CGU and potentially the carrying amount 

Nigeria CGU, given the sensitivity of the key drivers, we performed 

of goodwill and indefinite-lived intangible assets.

additional analysis.

Management has identified the Italy and Nigeria CGUs to be sensitive 

As a result of our work, we found that the determination by 

to possible changes in the assumptions used, which could result in 

management that no impairment was required for goodwill and 

the calculated recoverable amount being lower in future periods than 

indefinite-lived intangible assets was supported by assumptions 

the carrying value of the CGU. Additional sensitivity disclosure has 

within reasonable ranges. We assessed the appropriateness and 

been included in the consolidated financial statements in respect 

completeness of the related disclosures in Note 13, as regards to 

of these CGUs.

No impairment charge was recorded in 2020. 

goodwill and indefinite-lived intangible assets, including the sensitivities 

disclosed for Nigeria and Italy, and considered them to be reasonable.

Uncertain tax positions

Key audit matter

  How our audit addressed the key audit matter

Refer to Note 10 for taxation and Note 29 for contingencies.

In order to understand and evaluate management’s judgements, 

The Group operates in numerous tax jurisdictions and is subject to 

periodic tax audits by local tax authorities, in the normal course of 

business, on a range of tax matters in relation to corporate tax, transfer 

pricing and indirect taxes. As at 31 December 2020, the Group has 

current tax liabilities of €58.6 million, which include €37.2 million 

of provisions for tax uncertainties. 

The impact of changes in local tax regulations and ongoing 

inspections by local tax authorities could materially impact the 

we considered the status of current tax authority audits and enquiries, 

the outcome of previous tax authority audits, judgemental positions 

taken in tax returns and current year estimates as well as recent 

developments in the various tax jurisdictions in which the 

Group operates.

We challenged management’s key assumptions, particularly in cases 

where there had been significant developments with tax authorities 

such as in the case of the Nigeria transfer pricing audit.

amounts recorded in the consolidated financial statements as in the 

Our component audit teams, through the use of tax specialists with 

case of the Nigeria transfer pricing audit, that was settled in 2020.

local knowledge, assessed the tax positions taken by the subsidiary 

Where the amount of tax payable is uncertain, the Group establishes 

provisions based on management’s estimates with respect to the 

likelihood of material tax exposures and the probable amount 

of the liability. 

We consider this a key audit matter given the level of judgements and 

uncertainty involved in estimating tax provisions and the complexity 

of dealing with tax rules and regulations in numerous jurisdictions.

in scope, in the context of applying local tax laws and evaluating the 

local tax assessments. Additionally, with our group tax specialists, we 

further evaluated management’s judgements in respect of estimates 

of tax exposures and contingencies in order to assess the adequacy 

of the Group’s tax provisions.

We held virtual meetings with local management to discuss the 

individual tax position of the in-scope subsidiaries and with the Group 

tax team for the Group’s overall tax exposure. 

From the evidence obtained we consider the provisions in relation 

to uncertain tax positions as at 31 December 2020 to be reasonable. 

We also assessed the related disclosures provided in Notes 10 and 29 

to the consolidated financial statements and concluded that these 

are appropriate. 

Impact of the COVID‑19 global pandemic
Key audit matter
Refer to Note 2 for basis of preparation and consolidation, Note 13 
for intangible assets including goodwill, Note 18 for trade, other 
receivables and assets, Note 24 for financial risk management and 
financial instruments and Note 25 for net debt.

The impact of the COVID-19 global pandemic is considered a 
key audit matter as it has been one of unprecedented scale. It has 
affected the global economy and businesses across all industries as 
a result of the restrictions put in place in response to the pandemic. 
Notwithstanding the restrictions, the Group continued to operate 
in all its markets; however, its financial performance has been affected.

In addition, given the uncertainty over the effective containment 
of the pandemic and the potential for future restrictions, there 
continues to exist a risk of short- to medium-term impact on the 
markets in which the Group operates. 

Management has considered the impact of the COVID-19 global 
pandemic on the consolidated financial statements including 
its goodwill and indefinite-lived intangible assets impairment 
assessment. The goodwill and indefinite-lived intangible assets 
impairment calculations and related assumptions also form the basis 
for management’s going concern and viability assessments. 

As part of the consideration of whether to adopt the going concern 
basis in preparing the consolidated financial statements, management 
reviewed a range of scenarios and forecasts, including severe but 
plausible scenarios. Having considered these calculations and related 
assumptions, along with management’s assessment of available and 
possible mitigating actions, management has concluded that the 
Group has the ability to continue to adopt the going concern basis 
of accounting and that there is no material uncertainty in respect 
of this conclusion. 

In addition, the Group has actively monitored both the recoverability 
of trade receivables and its liquidity to ensure that the loss allowance 
reflects on a timely basis management’s best estimate of potential 
losses and that the Group will be able to meet its liabilities as they fall 
due respectively.

  How our audit addressed the key audit matter

Our procedures in respect of the goodwill and indefinite-lived 
intangible asset impairment assessments are covered in the related 
key audit matter above.

Our evaluation of the Board of Directors’ assessment of the 
Group’s ability to continue to adopt the going concern basis 
of accounting included:

•  We verified that the cash flow projections used in the goodwill 

impairment, going concern and viability assessments 
were consistent.

•  We reviewed management’s assessment supporting the Group’s 
ability to continue to adopt the going concern basis of accounting, 
ensuring appropriate stress test scenarios were considered.
•  We evaluated management’s assumptions used in the cash flow 

projections for reasonableness.

•  We tested the mathematical integrity of the cash flow 

• 

projections and reconciled these to the Board approved budget 
and management’s projections for the subsequent periods.
In order to evaluate the Group’s liquidity for the assessment period, 
we considered the Group’s available cash resources, operational 
cash requirements, committed undrawn credit facilities and other 
debt instruments in place as well as the maturity profile of the 
Group’s debt.

•  We assessed the reasonableness of management’s planned 

or potential mitigating actions.

Having performed the above, we satisfied ourselves that, even 
though the impact of the COVID-19 global pandemic on the Group 
is expected to negatively impact the Group’s operating results 
and cash flows, management’s use of the going concern basis 
of accounting was appropriate.

With respect to management’s assessment of the impairment 
provision relating to the recoverability of trade receivables, the audit 
procedures performed, included obtaining an understanding of the 
credit control policies and procedures and testing relevant controls 
applicable to trade debtors. 

Additionally our component audit teams, with the support of the 
audit team responsible for the procedures performed at the shared 
services centre in Bulgaria where relevant, analysed the ageing of 
trade receivables, tested a sample of the data used in the impairment 
model to the accounting records, and assessed recoverability with 
reference to subsequent cash collections. 

The component audit teams further evaluated the expected credit 
loss (ECL) calculations applied to the impairment model, agreed the 
data used to historical information and tested the mathematical 
accuracy of the calculations and existence of cash collections. 

As a result of our work, we found that management’s determination 
of the impairment provision relating to trade receivables is appropriate.

Based on the work performed, as summarised above, we have 
concluded that the Group’s assessment with respect to the impact 
of the COVID-19 global pandemic is reasonable and that the related 
disclosures in the consolidated financial statements are appropriate.

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Other information in the annual report
The Board of Directors is responsible for the other information in the annual report. The other information comprises all information included 
in the annual report, but does not include the consolidated financial statements, the stand-alone financial statements and the remuneration 
report of Coca-Cola HBC AG and our auditor’s reports thereon.

Our opinion on the consolidated financial information does not cover the other information in the annual report and we do not express any 
form of assurance conclusion thereon.

In connection with our audit of the consolidated financial statements, our responsibility is to read the other information in the annual report 
and, in doing so, consider whether the other information is materially inconsistent with the consolidated financial statements or our knowledge 
obtained in the audit, or otherwise appears to be materially misstated. If, based on the work we have performed, we conclude that there 
is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Responsibilities of the Board of Directors for the consolidated financial statements
The Board of Directors is responsible for the preparation of the consolidated financial statements in accordance with IFRS and the provisions 
of Swiss law, and for such internal control as the Board of Directors determines is necessary to enable the preparation of consolidated 
financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, the Board of Directors is responsible for assessing the Group’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Board 
of Directors either intends to liquidate the Group or to cease operations, or has no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the consolidated financial statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level 
of assurance but is not a guarantee that an audit conducted in accordance with Swiss law, ISAs and Swiss Auditing Standards will always 
detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these consolidated 
financial statements.

As part of an audit in accordance with Swiss law, ISAs and Swiss Auditing Standards, we exercise professional judgement and maintain 
professional scepticism throughout the audit. We also:

• 

Identify and assess the risks of material misstatement of the consolidated financial statements, whether due to fraud or error, design and 
perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our 
opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may 
involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the 

circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Group’s internal control.

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made.
•  Conclude on the appropriateness of the management’s use of the going concern basis of accounting and, based on the audit evidence 
obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Group’s ability 
to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report 
to the related disclosures in the consolidated financial statements or, if such disclosures are inadequate, to modify our opinion. 
Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions 
may cause the Group to cease to continue as a going concern.

•  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the Group 
to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision and performance 
of the Group audit. We remain solely responsible for our audit opinion as Swiss statutory auditor.

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Swiss statutory reporting continued

Other information in the annual report

The Board of Directors is responsible for the other information in the annual report. The other information comprises all information included 

in the annual report, but does not include the consolidated financial statements, the stand-alone financial statements and the remuneration 

report of Coca-Cola HBC AG and our auditor’s reports thereon.

Our opinion on the consolidated financial information does not cover the other information in the annual report and we do not express any 

form of assurance conclusion thereon.

In connection with our audit of the consolidated financial statements, our responsibility is to read the other information in the annual report 

and, in doing so, consider whether the other information is materially inconsistent with the consolidated financial statements or our knowledge 

obtained in the audit, or otherwise appears to be materially misstated. If, based on the work we have performed, we conclude that there 

is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Responsibilities of the Board of Directors for the consolidated financial statements

The Board of Directors is responsible for the preparation of the consolidated financial statements in accordance with IFRS and the provisions 

of Swiss law, and for such internal control as the Board of Directors determines is necessary to enable the preparation of consolidated 

financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, the Board of Directors is responsible for assessing the Group’s ability to continue as a going 

concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Board 

of Directors either intends to liquidate the Group or to cease operations, or has no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the consolidated financial statements

Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are free from material 

misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level 

of assurance but is not a guarantee that an audit conducted in accordance with Swiss law, ISAs and Swiss Auditing Standards will always 

detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 

in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these consolidated 

financial statements.

As part of an audit in accordance with Swiss law, ISAs and Swiss Auditing Standards, we exercise professional judgement and maintain 

professional scepticism throughout the audit. We also:

• 

Identify and assess the risks of material misstatement of the consolidated financial statements, whether due to fraud or error, design and 

perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our 

opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may 

involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the 

circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Group’s internal control.

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made.

•  Conclude on the appropriateness of the management’s use of the going concern basis of accounting and, based on the audit evidence 

obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Group’s ability 

to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report 

to the related disclosures in the consolidated financial statements or, if such disclosures are inadequate, to modify our opinion. 

Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions 

may cause the Group to cease to continue as a going concern.

•  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the Group 

to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision and performance 

of the Group audit. We remain solely responsible for our audit opinion as Swiss statutory auditor.

We communicate with the Board of Directors or its relevant committee regarding, among other matters, the planned scope and timing 
of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

We also provide the Board of Directors or its relevant committee with a statement that we have complied with relevant ethical requirements 
regarding independence, and communicate with them all relationships and other matters that may reasonably be thought to bear on our 
independence, and where applicable, actions taken to eliminate threats or safeguards applied.

From the matters communicated with the Board of Directors or its relevant committee, we determine those matters that were of most 
significance in the audit of the consolidated financial statements of the current period and are therefore the key audit matters. We describe 
these matters in our auditor’s report unless law or regulation precludes public disclosure about the matter or when, in extremely rare 
circumstances, we determine that a matter should not be communicated in our report because the adverse consequences of doing so 
would reasonably be expected to outweigh the public interest benefits of such communication.

Report on other legal and regulatory requirements
In accordance with article 728a paragraph 1 item 3 CO and Swiss Auditing Standard 890, we confirm that an internal control system exists 
which has been designed for the preparation of consolidated financial statements according to the instructions of the Board of Directors.

We recommend that the consolidated financial statements submitted to you be approved.

PricewaterhouseCoopers AG

Michael Foley
Audit Expert
Auditor In Charge

Zurich, 18 March 2021

Mei Ling Ow
Audit Expert

PricewaterhouseCoopers AG is a member of the global PricewaterhouseCoopers network of firms, each of which is a separate and independent legal entity. 
Please see www.pwc.com/structure for further details.

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Report of the statutory auditor 
to the General Meeting of 
Coca-Cola HBC AG 
Steinhausen/Zug

Report on the audit of the financial statements

Opinion
We have audited the financial statements of Coca-Cola HBC AG (the Company), which comprise the balance sheet as at 31 December 2020, 
statement of income and notes for the year then ended, including a summary of significant accounting policies.

In our opinion, the accompanying financial statements (pages 213 to 223) as at 31 December 2020 comply with Swiss law and the Company’s 
articles of incorporation. 

Basis for opinion
We conducted our audit in accordance with Swiss law and Swiss Auditing Standards. Our responsibilities under those provisions and standards 
are further described in the “Auditor’s responsibilities for the audit of the financial statements” section of our report.

We are independent of the entity in accordance with the provisions of Swiss law and the requirements of the Swiss audit profession and 
we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion.

Our audit approach

Overview
Overall materiality: CHF 33,500,000
Audit scope

We tailored the scope of our audit in order to perform sufficient work to enable us to provide an opinion on 
the financial statements as a whole, taking into account the structure of the entity, the accounting processes 
and controls and the industry in which the entity operates.

Materiality
The scope of our audit was influenced by our application of materiality. Our audit opinion aims to provide reasonable assurance that the 
financial statements are free from material misstatement. Misstatements may arise due to fraud or error. They are considered material if, 
individually or in aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of the 
financial statements.

Based on our professional judgement, we determined certain quantitative thresholds for materiality, including the overall materiality for the 
financial statements as a whole as set out in the table below. These, together with qualitative considerations, helped us to determine the 
scope of our audit and the nature, timing and extent of our audit procedures and to evaluate the effect of misstatements, both individually 
and in aggregate, on the financial statements as a whole.
Overall materiality
How we determined it
Rationale for the materiality 
benchmark applied

CHF 33,500,000
0.5% of net assets
We chose net assets as the benchmark because, in our view, it is the benchmark which reflects the 
actual substance of the entity. This is a generally accepted benchmark for ultimate holding companies.

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Swiss statutory reporting continued

Report of the statutory auditor 

to the General Meeting of 

Coca-Cola HBC AG 

Steinhausen/Zug

Opinion

articles of incorporation. 

Basis for opinion

Our audit approach

Overview

Audit scope

Overall materiality: CHF 33,500,000

Materiality

financial statements.

Report on the audit of the financial statements

We have audited the financial statements of Coca-Cola HBC AG (the Company), which comprise the balance sheet as at 31 December 2020, 

statement of income and notes for the year then ended, including a summary of significant accounting policies.

In our opinion, the accompanying financial statements (pages 213 to 223) as at 31 December 2020 comply with Swiss law and the Company’s 

We conducted our audit in accordance with Swiss law and Swiss Auditing Standards. Our responsibilities under those provisions and standards 

are further described in the “Auditor’s responsibilities for the audit of the financial statements” section of our report.

We are independent of the entity in accordance with the provisions of Swiss law and the requirements of the Swiss audit profession and 

we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have 

obtained is sufficient and appropriate to provide a basis for our opinion.

We tailored the scope of our audit in order to perform sufficient work to enable us to provide an opinion on 

the financial statements as a whole, taking into account the structure of the entity, the accounting processes 

and controls and the industry in which the entity operates.

The scope of our audit was influenced by our application of materiality. Our audit opinion aims to provide reasonable assurance that the 

financial statements are free from material misstatement. Misstatements may arise due to fraud or error. They are considered material if, 

individually or in aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of the 

Based on our professional judgement, we determined certain quantitative thresholds for materiality, including the overall materiality for the 

financial statements as a whole as set out in the table below. These, together with qualitative considerations, helped us to determine the 

scope of our audit and the nature, timing and extent of our audit procedures and to evaluate the effect of misstatements, both individually 

and in aggregate, on the financial statements as a whole.

Overall materiality

How we determined it

CHF 33,500,000

0.5% of net assets

Rationale for the materiality 

We chose net assets as the benchmark because, in our view, it is the benchmark which reflects the 

benchmark applied

actual substance of the entity. This is a generally accepted benchmark for ultimate holding companies.

Audit scope
We designed our audit by determining materiality and assessing the risks of material misstatement in the financial statements. In particular, 
we considered where subjective judgements were made; for example, in respect of significant accounting estimates that involved making 
assumptions and considering future events that are inherently uncertain. As in all of our audits, we also addressed the risk of management 
override of internal controls, including among other matters consideration of whether there was evidence of bias that represented a risk 
of material misstatement due to fraud.

Report on key audit matters based on the circular 1/2015 of the Federal Audit 
Oversight Authority
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements 
of the current period. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters.

Valuation of investments in subsidiaries
Key audit matter
Refer to Notes 1 and 2.2 for the related accounting policy and the 
detailed information on the valuation of the investments in 
subsidiaries.

The investments in subsidiaries as at 31 December 2020 amount 
to CHF 6,966 million.

The valuation of the investments in subsidiaries is inherently a matter 
of judgement as it relies on forecasts of future profitability and cash 
flows. Macroeconomic volatility, competitor activity and regulatory/ 
fiscal developments can adversely affect the group’s performance 
and potentially the carrying amount of the total investments.

The Company’s market capitalisation is subject to share price volatility.

Management tests the carrying value of the Company’s investments 
annually by comparing the market capitalisation of the Company with 
the carrying value of the investments.

How our audit addressed the key audit matter
We reperformed the market capitalisation comparison test 
performed by management.

In addition, we obtained comfort over the valuation of investments 
in subsidiaries by reviewing management’s goodwill impairment 
analysis performed for the purposes of the IFRS consolidated 
financial statements.

As a result of our work, we found management’s assumptions and 
their determination that no impairment was required to be reasonable, 
after having recorded the reduction of the investment to reflect 
the dividend received from Coca-Cola HBC Holdings B.V. 
of CHF 247.4 million.

Responsibilities of the Board of Directors for the financial statements
The Board of Directors is responsible for the preparation of the financial statements in accordance with the provisions of Swiss law and the 
Company’s articles of incorporation, and for such internal control as the Board of Directors determines is necessary to enable the preparation 
of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Board of Directors is responsible for assessing the entity’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Board of Directors 
either intends to liquidate the entity or to cease operations, or has no realistic alternative but to do so.

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Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance but 
is not a guarantee that an audit conducted in accordance with Swiss law and Swiss Auditing Standards will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with Swiss law and Swiss Auditing Standards, we exercise professional judgement and maintain professional 
scepticism throughout the audit. We also:

• 

Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform 
audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. 
The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve 
collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the 

circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control.

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made.
•  Conclude on the appropriateness of the management’s use of the going concern basis of accounting and, based on the audit evidence 
obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the entity’s ability to 
continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to 
the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based 
on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the entity to cease 
to continue as a going concern.

We communicate with the Board of Directors or its relevant committee regarding, among other matters, the planned scope and timing 
of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

We also provide the Board of Directors or its relevant committee with a statement that we have complied with relevant ethical requirements 
regarding independence, and communicate with them all relationships and other matters that may reasonably be thought to bear on our 
independence, and where applicable, actions taken to eliminate threats or safeguards applied.

From the matters communicated with the Board of Directors or its relevant committee, we determine those matters that were of most 
significance in the audit of the financial statements of the current period and are therefore the key audit matters. We describe these matters 
in our auditor’s report unless law or regulation precludes public disclosure about the matter or when, in extremely rare circumstances, 
we determine that a matter should not be communicated in our report because the adverse consequences of doing so would reasonably 
be expected to outweigh the public interest benefits of such communication.

Report on other legal and regulatory requirements
In accordance with article 728a paragraph 1 item 3 CO and Swiss Auditing Standard 890, we confirm that an internal control system exists 
which has been designed for the preparation of financial statements according to the instructions of the Board of Directors.

We further confirm that the proposed appropriation of reserves complies with Swiss law and the Company’s articles of incorporation. 
We recommend that the financial statements submitted to you be approved.

PricewaterhouseCoopers AG

Michael Foley
Audit Expert
Auditor In Charge

Zurich, 18 March 2021

Enclosures:

Mei Ling Ow
Audit Expert

•  Financial statements (balance sheet, statement of income and notes) 
•  Proposed appropriation of reserves

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COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

213

Swiss statutory reporting continued

Auditor’s responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 

whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance but 

is not a guarantee that an audit conducted in accordance with Swiss law and Swiss Auditing Standards will always detect a material misstatement 

when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably 

be expected to influence the economic decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with Swiss law and Swiss Auditing Standards, we exercise professional judgement and maintain professional 

scepticism throughout the audit. We also:

• 

Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform 

audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. 

The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve 

collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the 

circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control.

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made.

•  Conclude on the appropriateness of the management’s use of the going concern basis of accounting and, based on the audit evidence 

obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the entity’s ability to 

continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to 

the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based 

on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the entity to cease 

to continue as a going concern.

We communicate with the Board of Directors or its relevant committee regarding, among other matters, the planned scope and timing 

of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

We also provide the Board of Directors or its relevant committee with a statement that we have complied with relevant ethical requirements 

regarding independence, and communicate with them all relationships and other matters that may reasonably be thought to bear on our 

independence, and where applicable, actions taken to eliminate threats or safeguards applied.

From the matters communicated with the Board of Directors or its relevant committee, we determine those matters that were of most 

significance in the audit of the financial statements of the current period and are therefore the key audit matters. We describe these matters 

in our auditor’s report unless law or regulation precludes public disclosure about the matter or when, in extremely rare circumstances, 

we determine that a matter should not be communicated in our report because the adverse consequences of doing so would reasonably 

be expected to outweigh the public interest benefits of such communication.

Report on other legal and regulatory requirements

In accordance with article 728a paragraph 1 item 3 CO and Swiss Auditing Standard 890, we confirm that an internal control system exists 

which has been designed for the preparation of financial statements according to the instructions of the Board of Directors.

We further confirm that the proposed appropriation of reserves complies with Swiss law and the Company’s articles of incorporation. 

We recommend that the financial statements submitted to you be approved.

PricewaterhouseCoopers AG

Michael Foley

Audit Expert

Auditor In Charge

Zurich, 18 March 2021

Enclosures:

Mei Ling Ow

Audit Expert

•  Financial statements (balance sheet, statement of income and notes) 

•  Proposed appropriation of reserves

Coca-Cola HBC AG, Steinhausen (Zug)
Balance sheet

ASSETS
Cash and cash equivalents
Short-term receivables from direct and indirect participations
Short-term receivables from third parties
Total current assets
Investments in subsidiaries
Property, plant and equipment (incl. right-of-use assets)
Total non-current assets
Total assets

LIABILITIES AND SHAREHOLDERS’ EQUITY
Trade payables due to third parties
Short-term liabilities to direct and indirect participations
Short-term lease liabilities
Accrued expenses
Total short-term liabilities
Long-term interest-bearing liabilities to indirect participations
Long-term lease liabilities
Provisions
Total long-term liabilities
Share capital
Legal capital reserves

Reserves from capital contributions
Reserves for treasury shares

Retained earnings

Results carried forward
Loss for the year

Treasury shares
Total shareholders’ equity
Total liabilities and shareholders’ equity

As at 31 December

CHF thousands

Note

2020

2019

2.1

2.2

2.3

2.3

2.4

2.5

2.6

2.7

2.7
2.8

1,880
13,948
2,900
18,728
6,966,457
1,875
6,968,332
6,987,060

1,192
4,140
397
28,735
34,464
223,668
507
10,519
234,694
2,482,434

48
14,874
1,402
16,324
7,213,865
2,354
7,216,219
7,232,543

1,590
5,078
445
38,339
45,452
216,277
900
7,329
224,506
2,478,532

4,229,620
85,298

4,470,097
85,298

42,803
(24,543)
(97,710)
6,717,902
6,987,060

66,092
(23,289)
(114,145)
6,962,585
7,232,543

214

COCA-COLA HBC

Swiss statutory reporting continued

Coca-Cola HBC AG, Steinhausen (Zug)
Statement of income

Dividend income
Other operating income
Total operating income

Employee costs
Other operating expenses
Write down of investments
Depreciation on property, plant and equipment (incl. right-of-use assets)
Total operating expenses

Operating loss

Finance income
Finance costs

Loss before tax
Direct taxes

Loss for the year

Note

2.9

2.10
2.11
2.2

Year ended 31 December

CHF thousands

2020
247,408
23,938
271,346

(27,428)
(13,114)
(247,408)
(565)
(288,515)

2019
1,050,991
25,294
1,076,285

(26,242)
(15,469)
(1,050,991)
(570)
(1,093,272)

(17,169)

(16,987)

–
(7,199)

(24,368)
(175)

995
(7,118)

(23,110)
(179)

(24,543)

(23,289)

 
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COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

215

Swiss statutory reporting continued

Coca-Cola HBC AG, Steinhausen (Zug)

Depreciation on property, plant and equipment (incl. right-of-use assets)

Statement of income

Dividend income

Other operating income

Total operating income

Employee costs

Other operating expenses

Write down of investments

Total operating expenses

Operating loss

Finance income

Finance costs

Loss before tax

Direct taxes

Loss for the year

Note

2.9

2.10

2.11

2.2

Year ended 31 December

CHF thousands

2020

247,408

23,938

271,346

2019

1,050,991

25,294

1,076,285

(27,428)

(13,114)

(26,242)

(15,469)

(247,408)

(1,050,991)

(565)

(570)

(288,515)

(1,093,272)

(17,169)

(16,987)

–

(7,199)

(24,368)

(175)

995

(7,118)

(23,110)

(179)

(24,543)

(23,289)

Notes to the Financial Statements of Coca-Cola HBC AG, 
Steinhausen (Zug)

Introduction
Coca-Cola HBC AG (‘the Company’) was incorporated on 19 September 2012 by Kar-Tess Holding. On 11 October 2012, the Company 
announced a voluntary share exchange offer to acquire all outstanding ordinary registered shares and all American depositary shares of 
Coca-Cola Hellenic Bottling Company S.A., Maroussi (GR) (‘CCHBC SA’). As a result of the successful completion of this offer, on 25 April 
2013 the Company acquired 96.85% of the issued CCHBC SA shares, including shares represented by American depositary shares, 
and became the new parent company of the Group (the Company and its direct and indirect subsidiaries). On 17 June 2013, the Company 
completed its statutory buy-out of the remaining shares of CCHBC SA that it did not acquire upon completion of its voluntary share 
exchange offer.

1. Accounting principles

Accounting principles applied in the preparation of the financial statements
These financial statements have been prepared in accordance with the provisions of commercial accounting as set out in the Swiss Code 
of Obligations (Art. 957 to 963b CO). Significant accounting and valuation principles are described below:

Dividend income
Dividend income is recognised when the right to receive payment is established.

Other operating income
The Company provides management services to its principal subsidiaries and acts as guarantor to its principal subsidiary, Coca-Cola HBC 
Finance B.V. The income from these services is recognised in the accounting period in which the service is provided.

Exchange rate differences
The accounting records of the Company are retained in Euro and translated to Swiss francs (CHF) for presentation purposes. Except for 
investments in subsidiaries, property, plant and equipment, long-term liabilities and equity, which are translated at historical rates, all assets 
and liabilities denominated in foreign currencies are translated into CHF using the closing exchange rate as at 31 December 2020. Income 
and expenses are translated into CHF at the average exchange rate of the reporting year except for dividend income and related write down 
of investments (see Note 2.2) which are valued at the transaction date exchange rate. Net unrealised exchange losses are recorded in the 
income statement, while net unrealised gains are deferred within accrued expenses.

Exchange rates
EUR
USD
GBP

Balance sheet as at

Income statement for the year ended

31 December 2020
1.08
0.88
1.19

31 December 2019
1.09
0.97
1.27

31 December 2020
1.07
–
–

31 December 2019
1.11
–
–

Leasing disclosure
Management has applied an economic-view approach to the disclosure of lease contracts considering the underlying usage rights. Right-of-use 
assets are presented within property, plants and equipment and depreciated over their useful life. The short- and long-term lease liabilities 
are adjusted for interest and lease payments.

Investments in subsidiaries
Investments in subsidiaries are valued at historical cost and evaluated for impairment if identified triggering events occur.

Property, plant and equipment
Right-of-use assets are included within property, plant and equipment.

Depreciation is calculated on the basis of the following useful lives and in accordance with the following methods:
Property, plant and equipment
Leasehold improvement (building)
Leasehold improvement (office infrastructure)
Building infrastructure

Right-of-use buildings and company cars
Furniture and fixtures, office equipment and other tangible fixed assets
Telephony infrastructure
Communication equipment, computers and PCs
Tablets

Useful life
20 years
10 years
12 years
Shorter of useful 
life and lease term
8 years
7 years
4 years
3 years

Method
5% linear
10% linear
8.33% linear

Linear
12.5% linear
14.29% linear
25% linear
33.33% linear

 
216

COCA-COLA HBC

Swiss statutory reporting continued

Treasury shares
Treasury shares are recognised at acquisition cost and deducted from shareholders’ equity at the time of acquisition. If treasury shares are 
sold, the gain or loss arising is recognised in the income statement as finance income or finance cost as appropriate.

2. Information relating to the balance sheet and statement of income

2.1 Short‑term receivables from direct and indirect participations
The short-term receivables from direct and indirect participations do not bear interest.

Name of participation
Coca-Cola HBC Schweiz AG, Brüttisellen
CCB Management Services GmbH, Vienna
Coca-Cola HBC Finance B.V., Amsterdam
Coca-Cola HBC Italia S.r.l
Coca-Cola HBC Business Services Organisation, Sofia
Short-term receivables from direct and indirect participations

2.2 Investments in subsidiaries

Direct subsidiary
Coca-Cola HBC Holdings B.V., Amsterdam1
Write down of investment
Investments in subsidiaries

As at 31 December

CHF thousands

2020
–
13,177
668
–
103
13,948

2019
79
14,185
149
381
80
14,874

Share of capital
100%

Share of votes
100%

100%

100%

As at 31 December

CHF thousands

2020
7,213,865
(247,408)
6,966,457

2019
8,264,856
(1,050,991)
7,213,865

1.  Coca-Cola HBC Holdings B.V., Amsterdam was incorporated on 26 June 2013.

In 2015 the Company adopted a practice of reducing the value of its investment in Coca-Cola HBC Holdings B.V. by an amount equal to the 
dividend received from that subsidiary. The amount of the write down in 2020 is equal to the dividend received in July 2020 from Coca-Cola 
HBC Holdings B.V. of CHF 247,408 thousand.

The principal direct and indirect participations of the Company are disclosed in Note 15 to the consolidated financial statements.

2.3 Short‑term liabilities to direct and indirect participations and accrued expenses
The short-term liabilities to the direct and indirect participations do not bear interest except for the liability to Coca-Cola HBC Finance B.V., 
which is interest bearing.

Name of participation
CCB Management Services GmbH, Vienna
Coca-Cola Hellenic Business Service Organisation, Sofia
Coca-Cola HBC Česko o Slovensko, Prague
Coca-Cola HBC Finance B.V., Amsterdam
Coca-Cola HBC Northern Ireland Ltd., Lisburn
Coca-Cola HBC Services MEPE, Athens
Total short-term liabilities to direct and indirect participations

Accrued expenses
Direct taxes
Management incentive plan and Performance Share Plan for own employees
Employee-related costs (social security & insurance, payroll taxes)
Provision for acquiring treasury shares to satisfy subsidiaries’ Performance Share Plan rights
Other accrued expenses
Net unrealised gains from foreign currency translation
Total accrued expenses

As at 31 December

CHF thousands

2020
2,469
16
–
1,633
6
16
4,140

As at 31 December

CHF thousands

2020
215
7,097
3,779
4,293
6,360
6,991
28,735

2019
3,224
29
4
1,792
13
16
5,078

2019
263
11,487
1,998
9,830
4,116
10,645
38,339

INTEGRATED ANNUAL REPORT 2020

217

Following the publication of circular letter 37a by Swiss Federal Tax Administration in May 2018, the Company recognised a provision 
of CHF 7,848 thousand (2019: CHF 7,665 thousand) that relates to the Company’s employees Performance Share Plan, of which CHF 3,672 
thousand (2019: CHF 4,994 thousand) is short-term and is disclosed in the line item Management incentive plan and Performance Share Plan 
for own employees; while CHF 4,176 thousand (2019: CHF 2,671 thousand) is long-term and disclosed in Note 2.5, Provisions. The provision 
for acquiring treasury shares to satisfy subsidiaries’ Performance Share Plan rights amounts to CHF 10,152 thousand (2019: CHF 14,151 
thousand) of which CHF 4,293 thousand (2019: CHF 9,830 thousand) is short-term and disclosed in accrued expenses while CHF 5,859 
thousand (2019: CHF 4,321 thousand) is long-term and disclosed in Note 2.5, ‘Provisions’. 

2.4 Long‑term interest‑bearing liabilities

Coca-Cola HBC Finance B.V. Amsterdam
Long-term interest-bearing liabilities

As at 31 December

CHF thousands

2020
223,668
223,668

2019
216,277
216,277

Long-term interest-bearing liabilities comprise loans from Coca-Cola HBC Finance B.V. received in 2019 and 2020 for CHF 207,577 
thousands and CHF 16,091 thousands, maturing on 8 November 2024 and 21 November 2029 respectively.

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2.5 Provisions

Share of capital

Share of votes

2020

100%

100%

100%

100%

7,213,865

(247,408)

6,966,457

2019

8,264,856

(1,050,991)

7,213,865

Long-term incentive Plan
Provision for acquiring treasury shares to satisfy subsidiaries’ Performance Share Plan rights (refer to Note 2.3)
Performance Share Plan Coca-Cola HBC AG employees (refer to Note 2.3)
Provision for social security costs of Performance Share Plan
Provisions

As at 31 December

CHF thousands

2020
171
5,859
4,176
313
10,519

2019
137
4,321
2,671
200
7,329

In 2015 the Company adopted a practice of reducing the value of its investment in Coca-Cola HBC Holdings B.V. by an amount equal to the 

dividend received from that subsidiary. The amount of the write down in 2020 is equal to the dividend received in July 2020 from Coca-Cola 

2.6 Share capital

Share capital as at 1 January 2019
Cancellation of shares1
Shares issued to employees exercising stock options
Share capital as at 31 December 2019

Share capital as at 1 January 2020
Shares issued to employees exercising stock options
Share capital as at 31 December 2020

Number of shares

Nominal value

Total

371,827,229
(3,249,803)
1,352,731
369,930,157

CHF
6.70
6.70
6.70
6.70

CHF thousands
2,491,242
(21,773)
9,063
2,478,532

Number of shares

Nominal value

Total

369,930,157
582,440
370,512,597

CHF
6.70
6.70
6.70

CHF thousands
2,478,532
3,902
2,482,434

1.  The Company reduced the share capital of Coca-Cola HBC AG by cancelling 3,249,803 registered shares which were held by Coca-Cola HBC AG in treasury and were acquired 

as part of the share buy-back programme. Refer to Note 2.7 ‘Treasury shares’.

216

COCA-COLA HBC

Treasury shares

Swiss statutory reporting continued

Treasury shares are recognised at acquisition cost and deducted from shareholders’ equity at the time of acquisition. If treasury shares are 

sold, the gain or loss arising is recognised in the income statement as finance income or finance cost as appropriate.

2. Information relating to the balance sheet and statement of income

2.1 Short‑term receivables from direct and indirect participations

The short-term receivables from direct and indirect participations do not bear interest.

Name of participation

Coca-Cola HBC Schweiz AG, Brüttisellen

CCB Management Services GmbH, Vienna

Coca-Cola HBC Finance B.V., Amsterdam

Coca-Cola HBC Italia S.r.l

Coca-Cola HBC Business Services Organisation, Sofia

Short-term receivables from direct and indirect participations

2.2 Investments in subsidiaries

Direct subsidiary

Coca-Cola HBC Holdings B.V., Amsterdam1

Write down of investment

Investments in subsidiaries

1.  Coca-Cola HBC Holdings B.V., Amsterdam was incorporated on 26 June 2013.

HBC Holdings B.V. of CHF 247,408 thousand.

The principal direct and indirect participations of the Company are disclosed in Note 15 to the consolidated financial statements.

2.3 Short‑term liabilities to direct and indirect participations and accrued expenses

The short-term liabilities to the direct and indirect participations do not bear interest except for the liability to Coca-Cola HBC Finance B.V., 

which is interest bearing.

Name of participation

CCB Management Services GmbH, Vienna

Coca-Cola Hellenic Business Service Organisation, Sofia

Coca-Cola HBC Česko o Slovensko, Prague

Coca-Cola HBC Finance B.V., Amsterdam

Coca-Cola HBC Northern Ireland Ltd., Lisburn

Coca-Cola HBC Services MEPE, Athens

Total short-term liabilities to direct and indirect participations

Accrued expenses

Direct taxes

Management incentive plan and Performance Share Plan for own employees

Employee-related costs (social security & insurance, payroll taxes)

Provision for acquiring treasury shares to satisfy subsidiaries’ Performance Share Plan rights

Net unrealised gains from foreign currency translation

Other accrued expenses

Total accrued expenses

As at 31 December

CHF thousands

2020

–

–

13,177

668

103

13,948

14,185

2019

79

149

381

80

14,874

As at 31 December

CHF thousands

As at 31 December

CHF thousands

1,633

1,792

4,140

5,078

As at 31 December

CHF thousands

2019

3,224

29

4

13

16

2019

263

11,487

1,998

9,830

4,116

10,645

38,339

2020

2,469

16

–

6

16

2020

215

7,097

3,779

4,293

6,360

6,991

28,735

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COCA-COLA HBC

Swiss statutory reporting continued

2. Information relating to the balance sheet and statement of income continued

2.7 Treasury shares
The number of treasury shares held by Coca-Cola HBC AG and its subsidiaries qualifying under article 659b of the Swiss Code of Obligations 
and their movements are as follows:

Treasury shares (held by subsidiaries)

Total treasury shares at 31 December 2019

Number of shares

Acquisition cost
per share

Total

3,430,135

CHF
24.8673

CHF thousands
85,298

Total treasury shares at 31 December 2020

3,430,135

24.8673

85,298

Treasury shares held by the Company

Treasury shares held by the Company at 31 December 2019

Treasury shares held by the Company as at 1 January 2020
Vested PSP shares1
Treasury shares held by the Company at 31 December 2020

Number of shares

Acquisition cost
per share

Total

3,228,098

3,228,098
(468,818)
2,759,280

CHF
35.3599

CHF thousands
(114,145)

35.3599
35.0561
35.4115

(114,145)
16,435
(97,710)

1.  In March 2020, following the vesting of the 2017 PSP plan, 468,818 treasury shares were transferred to relevant participants.

2.8 Shareholders’ equity

Balance as at 1 January 2019
Shares issued to employees 
exercising stock options
Dividends
Own shares bought back
Vested PSP shares
Cancellation of shares
Loss for the year
Balance as at 31 December 2019

Balance as at 1 January 2020
Shares issued to employees 
exercising stock options
Dividends2
Vested PSP shares
Loss for the year
Balance as at 31 December 2020

Share capital

Legal capital reserves

Retained earnings

Treasury shares

Total

Reserves
from capital
contributions

Reserves for
treasury
shares1

CHF thousands

2,491,242

5,601,593

85,298

66,092

(33,603)

8,210,622

9,063
–
–
–
(21,773)
–
2,478,532

15,162
(1,059,123)
–
–
(87,535)
–
4,470,097

–
–
–
–
–
–
85,298

– 
–
–
–
–
(23,289)
42,803

–
–
(221,626)
31,776
109,308
–
(114,145)

24,225
(1,059,123)
(221,626)
31,776
–
(23,289)
6,962,585

2,478,532

4,470,097

85,298

42,803

(114,145)

6,962,585

3,902
–
–
–
2,482,434

4,260
(244,737)
–
–
4,229,620

–
–
–
–
85,298

–
–
–
(24,543)
18,260

–
–
16,435
–
(97,710)

8,162
(244,737)
16,435
(24,543)
6,717,902

1.  Represents the book value of treasury shares held by subsidiaries.
2.  On 16 June 2020 the shareholders of the Company at the Annual General Meeting approved the distribution of a gross dividend of €0.62 on each ordinary registered share. 

The dividend was paid on 28 July 2020 and amounted to CHF 244,737 thousand.

Swiss statutory reporting continued

2.7 Treasury shares

and their movements are as follows:

Treasury shares (held by subsidiaries)

Total treasury shares at 31 December 2019

Treasury shares held by the Company

Number of shares

Acquisition cost

per share

Total

CHF

CHF thousands

3,430,135

24.8673

85,298

Number of shares

Acquisition cost

per share

Total

CHF

CHF thousands

Total treasury shares at 31 December 2020

3,430,135

24.8673

85,298

Treasury shares held by the Company at 31 December 2019

3,228,098

35.3599

(114,145)

Treasury shares held by the Company as at 1 January 2020

Vested PSP shares1

Treasury shares held by the Company at 31 December 2020

3,228,098

(468,818)

2,759,280

35.3599

35.0561

35.4115

(114,145)

16,435

(97,710)

1.  In March 2020, following the vesting of the 2017 PSP plan, 468,818 treasury shares were transferred to relevant participants.

2.8 Shareholders’ equity

Balance as at 1 January 2019

Shares issued to employees 

exercising stock options

Dividends

Own shares bought back

Vested PSP shares

Cancellation of shares

Loss for the year

Balance as at 1 January 2020

Shares issued to employees 

exercising stock options

Dividends2

Vested PSP shares

Loss for the year

Share capital

Legal capital reserves

Retained earnings

Treasury shares

Total

Reserves

from capital

contributions

Reserves for

treasury

shares1

CHF thousands

9,063

15,162

(1,059,123)

(21,773)

(87,535)

3,902

4,260

(244,737)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(23,289)

42,803

– 

–

–

–

–

–

–

–

(221,626)

31,776

109,308

24,225

(1,059,123)

(221,626)

31,776

–

(23,289)

–

–

–

–

–

–

16,435

(24,543)

18,260

8,162

(244,737)

16,435

(24,543)

2,478,532

4,470,097

85,298

42,803

(114,145)

6,962,585

Balance as at 31 December 2020

2,482,434

4,229,620

85,298

(97,710)

6,717,902

1.  Represents the book value of treasury shares held by subsidiaries.

2.  On 16 June 2020 the shareholders of the Company at the Annual General Meeting approved the distribution of a gross dividend of €0.62 on each ordinary registered share. 

The dividend was paid on 28 July 2020 and amounted to CHF 244,737 thousand.

218

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

219

2. Information relating to the balance sheet and statement of income continued

2.9 Other operating income

The number of treasury shares held by Coca-Cola HBC AG and its subsidiaries qualifying under article 659b of the Swiss Code of Obligations 

Management fees
Guarantee fee
Total other operating income

2020

2019

CHF thousands

20,971
2,967
23,938

22,493
2,801
25,294

SR

CG

FS

SSR

SI

Management fees relate to service income earned from services provided to the Company’s direct and indirect participations.

Guarantee fee is the income the Company receives for the services provided as guarantor to Coca-Cola HBC Finance B.V. and Nigerian 
Bottling Company Ltd.

2.10 Employee costs

Wages and salaries
Social security costs
Pensions and employee benefits
Total employee costs

2020

2019

CHF thousands

12,858
2,853
11,717
27,428

10,708
1,323
14,211
26,242

Pension and employee benefits mainly include Performance Share Plan expenses for CCHBC AG employees of the amount of CHF 6,458 
thousand (2019: CHF 5,850 thousand). Refer to Note 2.3 for more information.

2.11 Other operating expenses
Other operating expenses that amount to CHF 13,114 thousand for 2020 (2019: CHF 15,469 thousand) mainly include CHF 11,323 thousand 
(2019: CHF 12,476 thousand) for management fees to CCB Management Services GmbH. 

2,491,242

5,601,593

85,298

66,092

(33,603)

8,210,622

3. Other information

3.1 Net release of hidden reserves
No hidden reserves were released for the years ended 31 December 2020 or 31 December 2019.

3.2 Number of employees
In 2020 and 2019 on an annual average basis, the number of full-time-equivalent employees did not exceed 50.

Balance as at 31 December 2019

2,478,532

4,470,097

85,298

(114,145)

6,962,585

3.3 Contingent liabilities

Euro medium‑term note programmes
In June 2013, the Group established a new €3.0bn Euro medium-term note programme (the ‘EMTN programme’). The EMTN programme 
was updated in September 2014, September 2015 and then April 2019, when it was increased to €5.0bn. The EMTN programme was further 
updated in April 2020. Notes are issued under the EMTN programme through the Company’s wholly owned subsidiary Coca-Cola HBC 
Finance B.V., a private limited liability company established under the laws of the Netherlands, and are fully, unconditionally and irrevocably 
guaranteed by the Company.

In June 2013, Coca-Cola HBC Finance B.V. issued €800m, 2.375%, Euro-denominated notes due 18 June 2020 under the EMTN 
programme, which were guaranteed by the Company and were fully repaid in June 2020.

In March 2016, Coca-Cola HBC Finance B.V. issued €600m, 1.875% Euro-denominated notes due in November 2024, which are guaranteed 
by the Company.

In May 2019, Coca-Cola HBC Finance B.V. issued €700m, 1%, Euro-denominated notes due in May 2027 and issued €600m, 1.625%, 
Euro-denominated notes due in May 2031, which are guaranteed by the Company.

In November 2019, Coca-Cola HBC Finance B.V. completed the issue of a €500m Euro-denominated fixed rate bond maturing in November 
2029 with a coupon rate of 0.625%, which is guaranteed by the Company.

As at 31 December 2020, a total of €2.4bn (2019: €3.0bn) in notes issued under the EMTN programme were outstanding.

220

COCA-COLA HBC

Swiss statutory reporting continued

3. Other information continued

Committed credit facilities
In April 2019, the Group updated its then-existing €500.0m syndicated revolving credit facility, which was set to expire in June 2021. 
The updated syndicated revolving credit facility has been increased to €800.0m and has been extended to April 2024 with the option to be 
extended for up to two more years until April 2026. In March 2020, Coca-Cola HBC Finance B.V. exercised its extension option and the facility 
has been extended to April 2025.This facility can be used for general corporate purposes and carries a floating interest rate over EURIBOR 
and LIBOR. No amounts have been drawn under the syndicated loan facility since inception. The borrower in the syndicated loan facility 
is the Company’s wholly owned subsidiary Coca-Cola HBC Finance B.V. and any amounts drawn under the facility are fully, unconditionally 
and irrevocably guaranteed by the Company.

Commercial paper programme
In October 2013 the Group established a new €1.0bn Euro-commercial paper programme (the ‘CP Programme’). The CP Programme was 
updated in September 2014, May 2017 and then again in May 2020. Notes are issued under the CP Programme by Coca-Cola HBC Finance 
B.V. and guaranteed by the Company. The outstanding amount under the CP Programme was €200m as at 31 December 2020 (2019: €100m).

Nigerian Bottling Company Ltd 
In December 2019 the Group established a loan facility of US dollar 85m to finance the purchase of production equipment by the Group’s 
subsidiary in Nigeria. The facility is being drawn down by Nigerian Bottling Company (’NBC’) over the course of 2020 and 2021 maturing in 2027. 
The obligations under this facility are guaranteed by the Company.

Credit support provider
On 18 July 2013 the Company signed as credit support provider to Deutsche Bank AG, J.P. Morgan Securities plc, Credit Suisse International, 
Credit Suisse AG, ING Bank N.V., Société Generale, Merrill Lynch International and to The Royal Bank of Scotland plc in favour of Coca-Cola 
HBC Finance B.V. for the obligations as defined in the ISDA Master Agreements.1

On 24 July 2013 the Company signed as credit support provider to the Governor and Company of the Bank of Ireland, in favour of Coca-Cola 
HBC Finance B.V. for the obligations as defined in the ISDA Master Agreement.1 

On 8 August 2013 the Company signed as credit support provider to Citibank N.A. in favour of CCHBC Bulgaria AD for the obligations 
as defined in the ISDA Master Agreement.1

On 8 August 2013 the Company signed as credit support provider to Citibank N.A. in favour of Coca-Cola HBC Finance B.V. for the 
obligations as defined in the ISDA Master Agreement.1

On 24 June 2014 the Company signed as credit support provider to Intesa Sanpaolo S.p.A. in favour of Coca-Cola HBC Finance B.V. for the 
obligations as defined in the ISDA Master Agreement.1

On 5 October 2015 the Company signed as credit support provider to Macquarie Bank International Limited in favour of Coca-Cola HBC 
Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 22 June 2016 the Company signed as credit support provider to UniCredit Bank AG in favour of Coca-Cola HBC Finance B.V. for the 
obligations as defined in the ISDA Master Agreement.1

On 31 August 2016 the Company signed as credit support provider to BNP Paribas in favour of Coca-Cola HBC Finance B.V. for the 
obligations as defined in the ISDA Master Agreement.1

On 1 November 2017 the Company signed as credit support provider to Goldman Sachs Global International in favour of Coca-Cola HBC 
Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 22 December 2017 the Company signed as credit support provider to Citigroup Global Markets Limited in favour of Coca-Cola HBC 
Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 14 February 2018 the Company signed as credit support provider to Morgan Stanley & Co. International PLC in favour of Coca-Cola HBC 
Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 25 March 2019 the Company signed as credit support provider to Citigroup Global Markets Europe AG in favour of Coca-Cola HBC 
Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 1 July 2019 the Company signed as credit support provider to Credit Suisse Securities, Sociedad de Valores, S.A. in favour of Coca-Cola 
HBC Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 10 July 2019 the Company signed as credit support provider to Macquarie Bank Limited (London Branch) in favour of Coca-Cola HBC 
Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 12 November 2019 the Company signed as credit support provider to UBS AG in favour of Coca-Cola HBC Finance B.V. for the 
obligations as defined in the ISDA Master Agreement.1

On 2 November 2020 the Company signed as credit support provider to J.P. Morgan AG in favour of Coca-Cola HBC Finance B.V. for the 
obligations as defined in the ISDA Master Agreement.1

On 13 November 2020 the Company signed as credit support provider to Goldman Sachs Bank Europe SE in favour of Coca-Cola HBC 
Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

1.  The ISDA (International Swap Dealers Association) Master Agreement is a standardised form issued by the International Swap Dealers Association Inc. to be used for credit 

support transactions.

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INTEGRATED ANNUAL REPORT 2020

221

Swiss statutory reporting continued

3. Other information continued

Committed credit facilities

In April 2019, the Group updated its then-existing €500.0m syndicated revolving credit facility, which was set to expire in June 2021. 

The updated syndicated revolving credit facility has been increased to €800.0m and has been extended to April 2024 with the option to be 

extended for up to two more years until April 2026. In March 2020, Coca-Cola HBC Finance B.V. exercised its extension option and the facility 

has been extended to April 2025.This facility can be used for general corporate purposes and carries a floating interest rate over EURIBOR 

and LIBOR. No amounts have been drawn under the syndicated loan facility since inception. The borrower in the syndicated loan facility 

is the Company’s wholly owned subsidiary Coca-Cola HBC Finance B.V. and any amounts drawn under the facility are fully, unconditionally 

and irrevocably guaranteed by the Company.

Commercial paper programme

In October 2013 the Group established a new €1.0bn Euro-commercial paper programme (the ‘CP Programme’). The CP Programme was 

updated in September 2014, May 2017 and then again in May 2020. Notes are issued under the CP Programme by Coca-Cola HBC Finance 

B.V. and guaranteed by the Company. The outstanding amount under the CP Programme was €200m as at 31 December 2020 (2019: €100m).

Nigerian Bottling Company Ltd 

In December 2019 the Group established a loan facility of US dollar 85m to finance the purchase of production equipment by the Group’s 

subsidiary in Nigeria. The facility is being drawn down by Nigerian Bottling Company (’NBC’) over the course of 2020 and 2021 maturing in 2027. 

The obligations under this facility are guaranteed by the Company.

Credit support provider

On 18 July 2013 the Company signed as credit support provider to Deutsche Bank AG, J.P. Morgan Securities plc, Credit Suisse International, 

Credit Suisse AG, ING Bank N.V., Société Generale, Merrill Lynch International and to The Royal Bank of Scotland plc in favour of Coca-Cola 

HBC Finance B.V. for the obligations as defined in the ISDA Master Agreements.1

On 24 July 2013 the Company signed as credit support provider to the Governor and Company of the Bank of Ireland, in favour of Coca-Cola 

HBC Finance B.V. for the obligations as defined in the ISDA Master Agreement.1 

On 8 August 2013 the Company signed as credit support provider to Citibank N.A. in favour of CCHBC Bulgaria AD for the obligations 

as defined in the ISDA Master Agreement.1

On 8 August 2013 the Company signed as credit support provider to Citibank N.A. in favour of Coca-Cola HBC Finance B.V. for the 

obligations as defined in the ISDA Master Agreement.1

On 24 June 2014 the Company signed as credit support provider to Intesa Sanpaolo S.p.A. in favour of Coca-Cola HBC Finance B.V. for the 

obligations as defined in the ISDA Master Agreement.1

On 5 October 2015 the Company signed as credit support provider to Macquarie Bank International Limited in favour of Coca-Cola HBC 

Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 22 June 2016 the Company signed as credit support provider to UniCredit Bank AG in favour of Coca-Cola HBC Finance B.V. for the 

obligations as defined in the ISDA Master Agreement.1

obligations as defined in the ISDA Master Agreement.1

On 31 August 2016 the Company signed as credit support provider to BNP Paribas in favour of Coca-Cola HBC Finance B.V. for the 

On 1 November 2017 the Company signed as credit support provider to Goldman Sachs Global International in favour of Coca-Cola HBC 

Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 22 December 2017 the Company signed as credit support provider to Citigroup Global Markets Limited in favour of Coca-Cola HBC 

Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 14 February 2018 the Company signed as credit support provider to Morgan Stanley & Co. International PLC in favour of Coca-Cola HBC 

Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 25 March 2019 the Company signed as credit support provider to Citigroup Global Markets Europe AG in favour of Coca-Cola HBC 

Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 1 July 2019 the Company signed as credit support provider to Credit Suisse Securities, Sociedad de Valores, S.A. in favour of Coca-Cola 

HBC Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 10 July 2019 the Company signed as credit support provider to Macquarie Bank Limited (London Branch) in favour of Coca-Cola HBC 

Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

On 12 November 2019 the Company signed as credit support provider to UBS AG in favour of Coca-Cola HBC Finance B.V. for the 

obligations as defined in the ISDA Master Agreement.1

On 2 November 2020 the Company signed as credit support provider to J.P. Morgan AG in favour of Coca-Cola HBC Finance B.V. for the 

obligations as defined in the ISDA Master Agreement.1

On 13 November 2020 the Company signed as credit support provider to Goldman Sachs Bank Europe SE in favour of Coca-Cola HBC 

Finance B.V. for the obligations as defined in the ISDA Master Agreement.1

1.  The ISDA (International Swap Dealers Association) Master Agreement is a standardised form issued by the International Swap Dealers Association Inc. to be used for credit 

support transactions.

3.4 Significant shareholders
As at 31 December 2020 and 2019, there were two shareholders exceeding the threshold of 5% voting rights in the Company’s share capital.
Percentage of
outstanding
share capital2
23.5%
23.4%
23.4%
23.4%

Total Kar-Tess Holding
Total Kar-Tess Holding
Total shareholdings related to The Coca-Cola Company
Total shareholdings related to The Coca-Cola Company

Percentage of
issued share
capital1
23.1%
23.0%
23.0%
23.0%

Number of shares
85,355,019
85,355,019
85,112,078
85,112,078

Date
31.12.2019
31.12.2020
31.12.2019
31.12.2020

1.  Basis: total issued share capital including treasury shares. Share basis 370,512,597 as at 31 December 2020 (2019: 369,930,157).
2.  Basis: total issued share capital excluding treasury shares. Share basis 364,323,182 as at 31 December 2020 (2019: 363,271,924).

3.5 Shareholdings, conversion and option rights
The table below sets out a comparison of the interests in the Company’s total issued share capital that the members of the Board 
of Directors (’Directors’) and Operating Committee hold (all of which, unless otherwise stated, are beneficial interests or are interests 
of a person connected with a Director or a member of the Operating Committee) and the interests in the Company’s share capital.

Directors
Anastassis G. David3
Zoran Bodganovic
Charlotte J. Boyle
Olusola (Sola) David-Borha
Anna Diamantopoulou4
William W. (Bill) Douglas III
Reto Francioni
Anastasios I. Leventis5
Christo Leventis6
Alexandra Papalexopoulou
José Octavio Reyes
Alfredo Rivera 
Ryan Rudolph
John P. Sechi7

Operating Committee
Minas Agelidis
Mourad Ajarti
Alain Brouhard8
Jan Gustavsson
Michael Imellos
Nikolaos Kalaitzidakis
Naya Kalogeraki
Marcel Martin
Vitaliy Novikov9
Sean O’Neill
Sanda Parezanovic
Keith Sanders10
Sotiris Yannopoulos11

Footnotes are presented at the end of Note 3.5.

31 December 2020

Percentage of
issued share
capital1

Percentage of
outstanding
share capital2

–
0.04%
0.00%
–
–
0.00%
0.00%
–
–
–
–
–
–
–

–
0.04%
0.00%
–
–
0.00%
0.00%
–
–
–
–
–
–
–

31 December 2020

Percentage of
issued share
capital1

Percentage of
outstanding
share capital2

0.01%
0.00%
–
0.04%
0.04%
0.01%
0.01%
0.02%
0.01%
0.00%
0.02%
–
–

0.01%
0.00%
–
0.04%
0.04%
0.01%
0.01%
0.02%
0.01%
0.00%
0.02%
–
–

Number of
shares

–
144,113
1,017
–
–
10,000
7,000
–
–
–
–
–
–
–

Number of
shares

42,492
10,716
–
144,343
156,970
35,409
35,864
82,212
30,797
1,805
68,817
–
–

31 December 2019

Percentage of
issued share
capital1

Percentage of
outstanding
share capital2

–
0.03%
0.00%
–
–
0.00%
–
–
–
–
–
–
–
–

–
0.03%
0.00%
–
–
0.00%
–
–
–
–
–
–
–
–

31 December 2019

Percentage of
issued share
capital1

Percentage of
outstanding
share capital2

0.01%
–
0.02%
0.04%
0.03%
0.01%
0.01%
0.02%
–
0.00%
0.01%
0.02%
0.02%

0.01%
–
0.02%
0.04%
0.03%
0.01%
0.01%
0.02%
–
0.00%
0.01%
0.02%
0.02%

Number of
shares

–
100,229
1,017
–
–
10,000
–
–
–
–
–
–
–
–

Number of
shares

30,911
–
84,467
135,877
97,568
20,994
22,195
66,817
–
127
49,476
77,888
61,703

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COCA-COLA HBC

Swiss statutory reporting continued

3. Other information continued
The following table sets out information regarding the stock options and performance shares held by members of the Operating Committee 
as at 31 December 2020:

Stock options (’ESOP’)

Performance shares (’PSP’)

Zoran Bodganovic12
Minas Agelidis
Mourad Ajarti
Jan Gustavsson
Michael Imellos
Nikolaos Kalaitzidakis
Naya Kalogeraki
Martin Marcel
Vitaliy Novikov9
Sean O’Neill
Sanda Parezanovic

Number of
stock options
206,015
–
–
400,358
254,868
11,680
47,784
75,090
15,927
–
51,497

Already vested
206,015
–
–
400,358
254,868
11,680
47,784
75,090
15,927
–
51,497

Vesting at the
end of 2020
–
–
–
–
–
–
–
–

–
–

Granted in 2020
147,015
27,924
22,401
38,935
43,323
29,587
36,134
33,592
22,790
19,311
30,982

Unvested and subject
to performance
conditions
324,932
56,061
22,401
85,122
94,750
59,095
74,726
73,496
48,837
31,472
67,200

Vested
21,376
9,805
–
22,835
25,300
11,656
17,100
19,515
12,291
–
17,502

1.  Basis: total issued share capital including treasury shares. Share basis 370,512,597 as at 31 December 2020 (2019: 369,930,157).
2.  Basis: total issued share capital excluding treasury shares. Share basis 364,323,182 as at 31 December 2020 (2019: 363,271,924).
3.  Mr. Anastassis G. David is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 
is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.
(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Sari Management (PTC) Ltd. 
is the Trustee, whereby he has an indirect interest with respect to 823,008 shares held by Ari Holdings Limited, and
(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Ramana Company Ltd. 
is the Trustee, whereby he has an indirect interest with respect to 27,780 shares held by Tanaca Holdings Limited.

4.  Mrs. Anna Diamantopoulou was appointed to the Board of Directors on 16 June 2020.
5.  Mr. Anastasios I. Leventis is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 
is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.
(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Selene Treuhand AG 
is the Trustee, whereby he has an indirect interest with respect to 286,880 shares held by Selene Treuhand AG.
(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Rimec (PTC) Ltd. 
is the Trustee, whereby he has an indirect interest with respect to 24,028 shares held by Distian Investments Limited, and
(d) a further private discretionary trust for the primary benefit of present and future members of the family of the late Christodoulos Papaneokleus Leventis, of which Mervail 
Company (PTC) Limited is the Trustee, whereby he has an indirect interest with respect to 757,307 shares held by Carlcan Holding Limited.

6.  Mr. Christo Leventis is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 
is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.
(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Selene Treuhand AG 
is the Trustee, whereby he has an indirect interest with respect to 482,228 shares held by Selene Treuhand AG.
(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Christodoulos Papaneokleus Leventis, of which Mervail 
Company (PTC) Limited is the Trustee, whereby he has an indirect interest with respect to 623,664 shares held by Carlcan Holding Limited.

7.  Mr. John P. Sechi retired from the Board of Directors on 16 June 2020.
8.  Mr. Alain Brouhard stepped down from the Operating Committee on 31 October 2019 and left the Company on 30 June 2020.
9.  Mr. Vitaliy Novikov joined the Operating Committee on 1 September 2020.
10.  Mr. Keith Sanders stepped down from the Operating Committee on 31 March 2019 and left the Company on 30 September 2019.
11.  Mr. Sotiris Yannopoulos stepped down from the Operating Committee on 31 March 2019 and left the Company on 30 September 2019.
12.  The Remuneration Committee determined at its meeting in 16 March 2021 that, in line with the terms of the PSP, PSP awards granted to Zoran Bogdanovic in 2018 vested over 

in aggregate 48,829 shares (including the dividend equivalent shares paid on PSP shares that vested in 2021).

3.6 Fees paid to the auditor
The audit and other fees paid to the auditor are disclosed in Note 8 of the consolidated financial statements.

3.7 Conditional capital

On 25 April 2013, the shareholders’ meeting agreed to the creation of conditional capital in the maximum amount of CHF 245,601 thousand, 
through issuance of a maximum of 36,657 thousand fully paid-in registered shares with a par value of CHF 6.70 each upon exercise of options 
issued to members of the Board of Directors, members of the management, employees or advisers of the Company, its subsidiaries and 
other affiliated companies. The share capital of CHF2,482,434 thousand as disclosed in the balance sheet differs from the share capital 
in the commercial register of CHF 2,478,532 thousand as per 31 December 2020 due to the exercise of management options in the course 
of full year 2020.

Conditional capital
Agreed conditional capital as per shareholders’ meeting on 25 April 2013
Shares issued to employees exercising stock options until 31 December 2016
Shares issue to employees exercising stock options in 2017
Shares issue to employees exercising stock options in 2018
Shares issue to employees exercising stock options in 2019
Remaining conditional capital as at 31 December 2019
Shares issue to employees exercising stock options in 2020
Remaining conditional capital as at 31 December 2020

Number of shares
36,656,843
(3,149,493)
(4,122,401)
(1,064,190)
(1,352,731)
26,968,028
(582,440)
26,385,588

Book value
per share CHF
6.70
6.70
6.70
6.70
6.70
6.70
6.70
6.70

Total CHF 
thousands
245,601
(21,102)
(27,620)
(7,130)
(9,063)
180,686
(3,902)
176,784

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INTEGRATED ANNUAL REPORT 2020

223

Proposed appropriation of available earnings and reserves / declaration of dividend

1. Proposed appropriation of available earnings
Available earnings and reserves
Balance brought forward from previous years
Net loss for the year
Total available retained earnings to be carried forward

Reserves from capital contributions before distribution
Total available retained earnings and reserves

CHF thousands
42,803
(24,543)
18,260

4,229,620
4,247,880

2. Proposed declaration of dividend from reserves
The Board of Directors proposes to declare a gross dividend of EUR 0.64 on each ordinary registered share with a par value of CHF 6.70 from 
the general capital contribution reserve. Own shares held directly by the Company are not entitled to dividends. The total aggregate amount 
of the dividends shall be capped at an amount of CHF 300,000 thousand (the ‘Cap’), and thus will reduce the general capital contribution 
reserve of CHF 4,229,620 thousand, as shown in the financial statements as of 31 December 2020, by a maximum of CHF 300,000 thousand. 
To the extent that the dividend calculated on EUR 0.64 per share would exceed the Cap on the day of the Annual General Meeting, due to the 
exchange rate determined by the Board of Directors in its reasonable opinion, the Euro per share amount of the dividend shall be reduced on 
a pro-rata basis so that the aggregate amount of all dividends paid does not exceed the Cap. Payment of the dividends shall be made at such 
time and with such record date as shall be determined by the Annual General Meeting and the Board of Directors. 

3. Proposed appropriation of reserves / declaration of dividend

Variant 1: Dividend of EUR 0.64 at current exchange rate
As of 31 December 2020
Reserves from capital contributions before distribution
Proposed dividend of EUR 0.641
Reserves from capital contributions after distribution

Variant 2: Dividend if Cap is triggered
As of 31 December 2020
Reserves from capital contributions before distribution
(Maximum) dividend if cap is triggered2
(Minimum) Reserves from capital contributions after distribution

1.  Illustrative at an exchange rate of CHF 1.09 per EUR. Assumes that the shares entitled to a dividend amount to 367,753,317.
2.  Dividend is capped at a total aggregate amount of CHF 300,000 thousand.

CHF thousands
4,229,620
(256,545)
3,973,075

CHF thousands
4,229,620
(300,000)
3,929,620

Swiss statutory reporting continued

3. Other information continued

as at 31 December 2020:

The following table sets out information regarding the stock options and performance shares held by members of the Operating Committee 

Zoran Bodganovic12

Minas Agelidis

Mourad Ajarti

Jan Gustavsson

Michael Imellos

Nikolaos Kalaitzidakis

Naya Kalogeraki

Martin Marcel

Vitaliy Novikov9

Sean O’Neill

Sanda Parezanovic

Stock options (’ESOP’)

Number of

stock options

206,015

Already vested

206,015

Vesting at the

end of 2020

Performance shares (’PSP’)

Unvested and subject

to performance

Granted in 2020

147,015

conditions

324,932

–

–

400,358

254,868

11,680

47,784

75,090

15,927

–

51,497

–

–

400,358

254,868

11,680

47,784

75,090

15,927

–

51,497

–

–

–

–

–

–

–

–

–

–

27,924

22,401

38,935

43,323

29,587

36,134

33,592

22,790

19,311

30,982

56,061

22,401

85,122

94,750

59,095

74,726

73,496

48,837

31,472

67,200

Vested

21,376

9,805

–

22,835

25,300

11,656

17,100

19,515

12,291

–

17,502

1.  Basis: total issued share capital including treasury shares. Share basis 370,512,597 as at 31 December 2020 (2019: 369,930,157).

2.  Basis: total issued share capital excluding treasury shares. Share basis 364,323,182 as at 31 December 2020 (2019: 363,271,924).

3.  Mr. Anastassis G. David is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 

is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.

(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Sari Management (PTC) Ltd. 

is the Trustee, whereby he has an indirect interest with respect to 823,008 shares held by Ari Holdings Limited, and

(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Ramana Company Ltd. 

is the Trustee, whereby he has an indirect interest with respect to 27,780 shares held by Tanaca Holdings Limited.

4.  Mrs. Anna Diamantopoulou was appointed to the Board of Directors on 16 June 2020.

5.  Mr. Anastasios I. Leventis is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 

is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.

(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Selene Treuhand AG 

is the Trustee, whereby he has an indirect interest with respect to 286,880 shares held by Selene Treuhand AG.

(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Rimec (PTC) Ltd. 

is the Trustee, whereby he has an indirect interest with respect to 24,028 shares held by Distian Investments Limited, and

(d) a further private discretionary trust for the primary benefit of present and future members of the family of the late Christodoulos Papaneokleus Leventis, of which Mervail 

Company (PTC) Limited is the Trustee, whereby he has an indirect interest with respect to 757,307 shares held by Carlcan Holding Limited.

6.  Mr. Christo Leventis is a beneficiary of:

(a) a private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Truad Verwaltungs AG 

is the Trustee, whereby he has an indirect interest with respect to the 85,355,019 shares held by Kar-Tess Holding S.A.

(b) a further private discretionary trust for the primary benefit of present and future members of the family of the late Anastasios George Leventis, of which Selene Treuhand AG 

is the Trustee, whereby he has an indirect interest with respect to 482,228 shares held by Selene Treuhand AG.

(c) a further private discretionary trust for the primary benefit of present and future members of the family of the late Christodoulos Papaneokleus Leventis, of which Mervail 

Company (PTC) Limited is the Trustee, whereby he has an indirect interest with respect to 623,664 shares held by Carlcan Holding Limited.

7.  Mr. John P. Sechi retired from the Board of Directors on 16 June 2020.

8.  Mr. Alain Brouhard stepped down from the Operating Committee on 31 October 2019 and left the Company on 30 June 2020.

9.  Mr. Vitaliy Novikov joined the Operating Committee on 1 September 2020.

10.  Mr. Keith Sanders stepped down from the Operating Committee on 31 March 2019 and left the Company on 30 September 2019.

11.  Mr. Sotiris Yannopoulos stepped down from the Operating Committee on 31 March 2019 and left the Company on 30 September 2019.

12.  The Remuneration Committee determined at its meeting in 16 March 2021 that, in line with the terms of the PSP, PSP awards granted to Zoran Bogdanovic in 2018 vested over 

in aggregate 48,829 shares (including the dividend equivalent shares paid on PSP shares that vested in 2021).

The audit and other fees paid to the auditor are disclosed in Note 8 of the consolidated financial statements.

3.6 Fees paid to the auditor

3.7 Conditional capital

On 25 April 2013, the shareholders’ meeting agreed to the creation of conditional capital in the maximum amount of CHF 245,601 thousand, 

through issuance of a maximum of 36,657 thousand fully paid-in registered shares with a par value of CHF 6.70 each upon exercise of options 

issued to members of the Board of Directors, members of the management, employees or advisers of the Company, its subsidiaries and 

other affiliated companies. The share capital of CHF2,482,434 thousand as disclosed in the balance sheet differs from the share capital 

in the commercial register of CHF 2,478,532 thousand as per 31 December 2020 due to the exercise of management options in the course 

of full year 2020.

Conditional capital

Agreed conditional capital as per shareholders’ meeting on 25 April 2013

Shares issued to employees exercising stock options until 31 December 2016

Shares issue to employees exercising stock options in 2017

Shares issue to employees exercising stock options in 2018

Shares issue to employees exercising stock options in 2019

Remaining conditional capital as at 31 December 2019

Shares issue to employees exercising stock options in 2020

Remaining conditional capital as at 31 December 2020

Number of shares

36,656,843

(3,149,493)

(4,122,401)

(1,064,190)

(1,352,731)

26,968,028

(582,440)

26,385,588

Book value

per share CHF

6.70

6.70

6.70

6.70

6.70

6.70

6.70

6.70

Total CHF 

thousands

245,601

(21,102)

(27,620)

(7,130)

(9,063)

180,686

(3,902)

176,784

224

COCA-COLA HBC

Swiss statutory reporting continued

Report of the statutory auditor 
to the General Meeting of 
Coca-Cola HBC AG 
Steinhausen/Zug

Report of the statutory auditor to the General Meeting 
on the remuneration report 2020
We have audited the remuneration report of Coca-Cola HBC AG for the year ended 31 December 2020. The audit was limited to the information 
according to articles 14-16 of the Ordinance against Excessive Compensation in Stock Exchange Listed Companies (Ordinance) on pages 
225 to 228 of the remuneration report. 

Board of Directors’ responsibility
The Board of Directors is responsible for the preparation and overall fair presentation of the remuneration report in accordance with Swiss 
law and the Ordinance against Excessive Compensation in Stock Exchange Listed Companies (Ordinance). The Board of Directors is also 
responsible for designing the remuneration system and defining individual remuneration packages.

Auditor’s responsibility
Our responsibility is to express an opinion on the accompanying remuneration report. We conducted our audit in accordance with Swiss 
Auditing Standards. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable 
assurance about whether the remuneration report complies with Swiss law and articles 14-16 of the Ordinance.

An audit involves performing procedures to obtain audit evidence on the disclosures made in the remuneration report with regard to 
compensation, loans and credits in accordance with articles 14-16 of the Ordinance. The procedures selected depend on the auditor’s 
judgement, including the assessment of the risks of material misstatements in the remuneration report, whether due to fraud or error. 
This audit also includes evaluating the reasonableness of the methods applied to value components of remuneration, as well as assessing 
the overall presentation of the remuneration report.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Opinion
In our opinion, the remuneration report of Coca-Cola HBC AG for the year ended 31 December 2020 complies with Swiss law and articles 
14-16 of the Ordinance.

PricewaterhouseCoopers AG

Michael Foley
Audit Expert
Auditor In Charge

Zurich, 18 March 2021

Mei Ling Ow
Audit Expert

SR

CG

FS

SSR

SI

224

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

225

Statutory Remuneration Report

Additional disclosures regarding the Statutory Remuneration Report
The section below is in line with the Ordinance against Excessive Compensation in Listed Stock Companies, which requires disclosure of 
the elements of compensation paid to the Company’s Board of Directors and the Operating Committee. The numbers relate to the calendar 
years of 2020 and 2019. In the information presented below, the exchange rate used for conversion of 2020 remuneration data from Euro 
to CHF is 1/1.0689 and the exchange rate used for conversion of 2019 remuneration data from Euro to CHF is 1/1.1138.

As the Company is headquartered in Switzerland, it is required for statutory purposes to present compensation data for two consecutive 
years, 2020 and 2019. The applicable methodology used to calculate the value of stock option and performance shares follows Swiss 
standards. In 2020 and 2019, the fair value of performance shares from the 2020 and 2019 grants is calculated based on the performance 
share awards that are expected to vest. Below is the relevant information for Swiss statutory purposes.

Remuneration for acting members of governing bodies
The Company’s Directors believe that the level of remuneration offered to Directors and the members of the Operating Committee should 
reflect their experience and responsibility as determined by, among other factors, a comparison with similar multinational companies and 
should be sufficient to attract and retain high-calibre Directors who will lead the Group successfully. In line with the Group’s commitment 
to maximise shareholder value, its policy is to link a significant proportion of remuneration for its Operating Committee to the performance 
of the business through short- and long-term incentives. Therefore, the Operating Committee members’ financial interests are closely 
aligned with those of the Company’s shareholders through the equity-related long-term compensation plan.

The total remuneration of the Directors and members of the Operating Committee of the Company, including performance share grants, 
during 2020 amounted to CHF 22.4m (2019: CHF 22.1m). Out of this, the amount relating to the expected value of performance share 
awards granted in relation to 2020 was CHF 4.5m (2019: CHF 4.4m). Pension and post-employment benefits for Directors and the Operating 
Committee of the Company during 2020 amounted to CHF 0.9m (2019: CHF 1.0m).

Swiss statutory reporting continued

Report of the statutory auditor 

to the General Meeting of 

Coca-Cola HBC AG 

Steinhausen/Zug

Report of the statutory auditor to the General Meeting 

on the remuneration report 2020

We have audited the remuneration report of Coca-Cola HBC AG for the year ended 31 December 2020. The audit was limited to the information 

according to articles 14-16 of the Ordinance against Excessive Compensation in Stock Exchange Listed Companies (Ordinance) on pages 

225 to 228 of the remuneration report. 

Board of Directors’ responsibility

The Board of Directors is responsible for the preparation and overall fair presentation of the remuneration report in accordance with Swiss 

law and the Ordinance against Excessive Compensation in Stock Exchange Listed Companies (Ordinance). The Board of Directors is also 

responsible for designing the remuneration system and defining individual remuneration packages.

Auditor’s responsibility

Our responsibility is to express an opinion on the accompanying remuneration report. We conducted our audit in accordance with Swiss 

Auditing Standards. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable 

assurance about whether the remuneration report complies with Swiss law and articles 14-16 of the Ordinance.

An audit involves performing procedures to obtain audit evidence on the disclosures made in the remuneration report with regard to 

compensation, loans and credits in accordance with articles 14-16 of the Ordinance. The procedures selected depend on the auditor’s 

judgement, including the assessment of the risks of material misstatements in the remuneration report, whether due to fraud or error. 

This audit also includes evaluating the reasonableness of the methods applied to value components of remuneration, as well as assessing 

the overall presentation of the remuneration report.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

In our opinion, the remuneration report of Coca-Cola HBC AG for the year ended 31 December 2020 complies with Swiss law and articles 

Opinion

14-16 of the Ordinance.

PricewaterhouseCoopers AG

Michael Foley

Audit Expert

Auditor In Charge

Zurich, 18 March 2021

Mei Ling Ow

Audit Expert

226

COCA-COLA HBC

Swiss statutory reporting continued

Remuneration of the Board of Directors

Anastassis G. David
Charlotte J. Boyle
Olusola (Sola) David-Borha2
Anna Diamantopoulou3
William W. (Bill) Douglas III
Reto Francioni4
Anastasios I. Leventis
Christo Leventis
Alexandra Papalexopoulou5
José Octavio Reyes6
Alfredo Rivera
Ryan Rudolph7
John P. Sechi8
Zoran Bogdanovic9
Total Board of Directors

Cash and
non-cash
benefits1
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

2020 CHF

Cash
performance 
incentives
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Pension and 
post-employment 
benefits
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Total fair value of 
performance shares 
at the date granted
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Total 
compensation
78,564
94,063
94,063
48,582
109,455
114,052
90,963
78,564
98,713
84,764
78,564
78,564
47,032
–
1,095,943

Fees
78,564
94,063
94,063
48,582
109,455
114,052
90,963
78,564
98,713
84,764
78,564
78,564
47,032
–
1,095,943

1.  Allowances consist of cost of living allowance, housing support, employee share purchase plan, private medical insurance, relocation expenses, home trip allowance, lump sum 

expenses and similar allowances.

2.  For Olusola (Sola) David-Borha, on top of her fees, the Group paid CHF 7,625 in social security contributions as required by Swiss legislation.
3.  Anna Diamantopoulou was appointed to the Board of Directors on 16 June 2020. The Group has applied a half-year period fee of CHF 48,582. On top of her fees, the Group paid 

CHF 3,939 in social security contributions as required by Swiss legislation.

4.  For Reto Francioni, on top of his fees, the Group paid CHF 8,230 in social security contributions as required by Swiss legislation.
5.  For Alexandra Papalexopoulou, on top of her fees, the Group paid CHF 3,488 in social security contributions as required by Swiss legislation.
6.  For José Octavio Reyes, on top of his fees, the Group paid CHF 4,763 in social security contributions as required by Swiss legislation.
7.  For Ryan Rudolph, on top of his fees, the Group paid CHF 6,369 in social security contributions as required by Swiss legislation.
8.  John P. Sechi retired from the Board of Directors on 16 June 2020. The Group has applied a half-year period base fee of CHF 47,032.
9.  Zoran Bogdanovic’s compensation was based on his role as CEO, member of the Operating Committee, and his employment agreement. Zoran Bogdanovic was not entitled 

and did not receive additional compensation as a Director.

Non-Executive Directors do not participate in any of the Group’s incentive plans, nor do they receive any retirement benefits.

 
 
226

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

227

Remuneration of the Board of Directors

Remuneration of the Board of Directors

SR

CG

FS

SSR

SI

Anastassis G. David
Ahmet C. Bozer2
Charlotte J. Boyle
Olusola (Sola) David-Borha3
William W. (Bill) Douglas III
Reto Francioni4
Anastasios I. Leventis
Christo Leventis
Alexandra Papalexopoulou
José Octavio Reyes5
Alfredo Rivera6
Ryan Rudolph7
John P. Sechi
Zoran Bogdanovic8
Total Board of Directors

Fees
81,864
40,932
94,784
98,014
114,053
118,842
94,784
81,864
107,704
88,324
40,932
81,864
98,014
–
1,141,975

Cash and
non-cash
benefits1
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

2019 CHF

Cash
performance 
incentives
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Pension and 
post-employment 
benefits
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Total fair value of 
performance shares 
at the date granted
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Total
remuneration
81,964
40,932
94,784
98,014
114,053
118,842
94,784
81,864
107,704
88,324
40,932
81,864
98,014
–
1,141,975

1.  Allowances consist of cost of living allowance, housing support, employee share purchase plan, private medical insurance, relocation expenses, home trip allowance, lump sum 

expenses and similar allowances.
2. 
 Ahmet C. Bozer retired from the Board of Directors on 18 June 2019. The Group has applied a half-year period base fee of CHF 40,932.
3.  For Olusola (Sola) David-Borha, on top of her fees, the Group paid CHF 7,798 in social security contributions as required by Swiss legislation.
4.  For Reto Francioni, on top of his fees, the Group paid CHF 9,455 in social security contributions as required by Swiss legislation.
5.  For José Octavio Reyes, on top of his fees, the Group paid CHF 4,901 in social security contributions as required by Swiss legislation.
6.  Alfredo Rivera was appointed to the Board of Directors on 18 June 2019. The Group has applied a half-year period base fee of CHF 40,932.
7.  For Ryan Rudolph, on top of his fees, the Group paid CHF 6,513 in social security contributions as required by Swiss legislation.
8.  Zoran Bogdanovic’s compensation was based on his role as CEO and member of the Operating Committee, and his employment agreement. Zoran Bogdanovic was not entitled 

to and did not receive additional compensation as a Director.

Non-Executive Directors do not participate in any of the Group’s incentive plans, nor do they receive any retirement benefits.

Swiss statutory reporting continued

Anastassis G. David

Charlotte J. Boyle

Olusola (Sola) David-Borha2

Anna Diamantopoulou3

William W. (Bill) Douglas III

Reto Francioni4

Anastasios I. Leventis

Christo Leventis

Alexandra Papalexopoulou5

José Octavio Reyes6

Alfredo Rivera

Ryan Rudolph7

John P. Sechi8

Zoran Bogdanovic9

Total Board of Directors

expenses and similar allowances.

2020 CHF

Cash and

non-cash

benefits1

Cash

Pension and 

Total fair value of 

performance 

post-employment 

performance shares 

Total 

incentives

benefits

at the date granted

compensation

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

78,564

94,063

94,063

48,582

109,455

114,052

90,963

78,564

98,713

84,764

78,564

78,564

47,032

–

1,095,943

Fees

78,564

94,063

94,063

48,582

109,455

114,052

90,963

78,564

98,713

84,764

78,564

78,564

47,032

–

1,095,943

1.  Allowances consist of cost of living allowance, housing support, employee share purchase plan, private medical insurance, relocation expenses, home trip allowance, lump sum 

2.  For Olusola (Sola) David-Borha, on top of her fees, the Group paid CHF 7,625 in social security contributions as required by Swiss legislation.

3.  Anna Diamantopoulou was appointed to the Board of Directors on 16 June 2020. The Group has applied a half-year period fee of CHF 48,582. On top of her fees, the Group paid 

CHF 3,939 in social security contributions as required by Swiss legislation.

4.  For Reto Francioni, on top of his fees, the Group paid CHF 8,230 in social security contributions as required by Swiss legislation.

5.  For Alexandra Papalexopoulou, on top of her fees, the Group paid CHF 3,488 in social security contributions as required by Swiss legislation.

6.  For José Octavio Reyes, on top of his fees, the Group paid CHF 4,763 in social security contributions as required by Swiss legislation.

7.  For Ryan Rudolph, on top of his fees, the Group paid CHF 6,369 in social security contributions as required by Swiss legislation.

8.  John P. Sechi retired from the Board of Directors on 16 June 2020. The Group has applied a half-year period base fee of CHF 47,032.

9.  Zoran Bogdanovic’s compensation was based on his role as CEO, member of the Operating Committee, and his employment agreement. Zoran Bogdanovic was not entitled 

and did not receive additional compensation as a Director.

Non-Executive Directors do not participate in any of the Group’s incentive plans, nor do they receive any retirement benefits.

 
 
228

COCA-COLA HBC

Swiss statutory reporting continued

Remuneration of the Operating Committee
The total remuneration paid to or accrued for the Operating Committee for 2020 amounted to CHF 21.3 million.

Zoran Bogdanovic, Chief Executive Officer
Other members5
Total Operating Committee

2020 CHF

Base salary
844,431
5,216,319
6,060,750

Cash
and non-cash 
benefits1
730,070
5,926,381
6,656,451

Cash
employment
incentives2
611,368
2,548,950
3,160,318

Pension and 
post-employment 
benefits3
150,885
751,594
902,479

Total fair value of 
performance shares
at the date granted4
1,532,642
2,972,080
4,504,722

Total
remuneration
3,869,396
17,415,324
21,284,720

1.  Cash and non-cash benefits consist of cost of living allowance, housing support, schooling, employee share purchase plan, private medical insurance, relocation expenses, home trip 

allowance, employer social security contributions, lump sum expenses and similar allowances.

2.  The cash performance incentives represent the monetary value that was paid under MIP in 2020, reflecting the 2019 business performance.
3.  Members of the Operating Committee participate in the pension plan of their employing entity, as appropriate.
4.  Values under long-term incentives represent the fair value of performance shares that are expected to vest for the 2020 grant in order to comply with Swiss reporting guidelines.
5.  Naya Kalogeraki was appointed to the role of Chief Operating Officer on 1 September 2020. Vitaliy Novikov was appointed to the role of Group Commercial and Customer Director 

on 1 September 2020. Alain Brouhard’s employment ceased on 30 June 2020.

The total remuneration paid to or accrued for the Operating Committee for 2019 amounted to CHF 20.9 million.

Zoran Bogdanovic, Chief Executive Officer
Other members5
Total Operating Committee

2019 CHF

Base salary
865,051
5,041,738
5,906,789

Cash
and non-cash 
benefits1
534,675
6,315,793
6,850,468

Cash
employment
incentives2
517,917
2,163,334
2,681,251

Pension and 
post-employment 
benefits3
141,715
872,247
1,013,962

Total fair value of 
performance shares 
at the date granted4
1,378,328
3,052,625
4,430,953

Total
remuneration
3,437,686
17,445,737
20,883,423

1.  Cash and non-cash benefits consist of cost of living allowance, housing support, schooling, Employee Share Purchase Plan, private medical insurance, relocation expenses, home trip 

allowance, employer social security contributions, lump sum expenses and similar allowances.

2.  The cash performance incentives represent the monetary value that was paid under MIP in 2019, reflecting the 2018 business performance.
3.  Members of the Operating Committee participate in the pension plan of their employing entity, as appropriate.
4.  Values under long-term incentives represent the fair value of performance shares that are expected to vest for the 2019 grant in order to comply with Swiss reporting guidelines.
5.  Minas Angelidis was appointed to the role of Region Director on 1 April 2019. Sotiris Yannopoulos and Keith Sanders stepped down from their roles as Region Directors on 1 April 
2019. Their employment ceased on 30 September 2019. Mourad Ajarti was appointed to the role of Group Business Solutions and Systems Director on 1 October 2019. Alain 
Brouhard stepped down from his role as Group Business Solutions and Systems Director on 1 November 2019. His employment will cease on 30 June 2020.

Credits and loans granted to governing bodies
In 2020, similar to 2019, there were no credits or loans granted to active or former members of the Company’s Board of Directors, members 
of the Operating Committee or to any related persons. There are no outstanding credits or loans.

SR

CG

FS

SSR

SI

228

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

229

Swiss statutory reporting continued

Remuneration of the Operating Committee

The total remuneration paid to or accrued for the Operating Committee for 2020 amounted to CHF 21.3 million.

Zoran Bogdanovic, Chief Executive Officer

Other members5

Total Operating Committee

Base salary

844,431

5,216,319

6,060,750

Cash

and non-cash 

benefits1

730,070

5,926,381

6,656,451

incentives2

611,368

2,548,950

3,160,318

2020 CHF

Cash

Pension and 

Total fair value of 

employment

post-employment 

performance shares

benefits3

at the date granted4

150,885

751,594

902,479

1,532,642

2,972,080

4,504,722

Total

remuneration

3,869,396

17,415,324

21,284,720

1.  Cash and non-cash benefits consist of cost of living allowance, housing support, schooling, employee share purchase plan, private medical insurance, relocation expenses, home trip 

allowance, employer social security contributions, lump sum expenses and similar allowances.

2.  The cash performance incentives represent the monetary value that was paid under MIP in 2020, reflecting the 2019 business performance.

3.  Members of the Operating Committee participate in the pension plan of their employing entity, as appropriate.

4.  Values under long-term incentives represent the fair value of performance shares that are expected to vest for the 2020 grant in order to comply with Swiss reporting guidelines.

5.  Naya Kalogeraki was appointed to the role of Chief Operating Officer on 1 September 2020. Vitaliy Novikov was appointed to the role of Group Commercial and Customer Director 

on 1 September 2020. Alain Brouhard’s employment ceased on 30 June 2020.

The total remuneration paid to or accrued for the Operating Committee for 2019 amounted to CHF 20.9 million.

Zoran Bogdanovic, Chief Executive Officer

Other members5

Total Operating Committee

2019 CHF

Base salary

865,051

5,041,738

5,906,789

Cash

and non-cash 

benefits1

534,675

6,315,793

6,850,468

Cash

employment

incentives2

517,917

2,163,334

2,681,251

Pension and 

Total fair value of 

post-employment 

performance shares 

benefits3

at the date granted4

141,715

872,247

1,013,962

1,378,328

3,052,625

4,430,953

Total

remuneration

3,437,686

17,445,737

20,883,423

1.  Cash and non-cash benefits consist of cost of living allowance, housing support, schooling, Employee Share Purchase Plan, private medical insurance, relocation expenses, home trip 

allowance, employer social security contributions, lump sum expenses and similar allowances.

2.  The cash performance incentives represent the monetary value that was paid under MIP in 2019, reflecting the 2018 business performance.

3.  Members of the Operating Committee participate in the pension plan of their employing entity, as appropriate.

4.  Values under long-term incentives represent the fair value of performance shares that are expected to vest for the 2019 grant in order to comply with Swiss reporting guidelines.

5.  Minas Angelidis was appointed to the role of Region Director on 1 April 2019. Sotiris Yannopoulos and Keith Sanders stepped down from their roles as Region Directors on 1 April 

2019. Their employment ceased on 30 September 2019. Mourad Ajarti was appointed to the role of Group Business Solutions and Systems Director on 1 October 2019. Alain 

Brouhard stepped down from his role as Group Business Solutions and Systems Director on 1 November 2019. His employment will cease on 30 June 2020.

Credits and loans granted to governing bodies

In 2020, similar to 2019, there were no credits or loans granted to active or former members of the Company’s Board of Directors, members 

of the Operating Committee or to any related persons. There are no outstanding credits or loans.

Definitions and reconciliations of 
Alternative Performance Measures (APMs)

1. Comparable APMs1
In discussing the performance of the Group, ‘comparable’ measures are used, which are calculated by deducting from the directly reconcilable 
IFRS measures the impact of the Group’s restructuring costs, the mark-to-market valuation of the commodity hedging activity, acquisition 
costs and certain other tax items, which are collectively considered as items impacting comparability, due to their nature. More specifically, 
the following items are considered as items that impact comparability:

1. Restructuring costs
Restructuring costs comprise costs arising from significant changes in the way the Group conducts business, such as significant supply chain 
infrastructure changes, outsourcing of activities and centralisation of processes. These costs are included within the income statement line 
‘Operating expenses’. However, they are excluded from the comparable results in order for the user to obtain a better understanding of the 
Group’s operating and financial performance achieved from underlying activity.

2. Commodity hedging
The Group has entered into certain commodity derivative transactions in order to hedge its exposure to commodity price risk. Although 
these transactions are economic hedging activities that aim to manage our exposure to sugar, aluminium, gas oil and PET price volatility, 
hedge accounting has not been applied in all cases. In addition, the Group recognises certain derivatives embedded within commodity purchase 
contracts that have been accounted for as stand-alone derivatives and do not qualify for hedge accounting. The fair value gains and losses 
on the derivatives and embedded derivatives are immediately recognised in the income statement in the cost of goods sold and operating 
expenses line items. The Group’s comparable results exclude the gains or losses resulting from the mark-to-market valuation of these 
derivatives to which hedge accounting has not been applied (primarily PET) and embedded derivatives. These gains or losses are reflected in 
the comparable results in the period when the underlying transactions occur, to match the profit or loss to that of the corresponding underlying 
transactions. We believe this adjustment provides useful information related to the impact of our economic risk management activities.

3. Acquisition costs
Acquisition costs comprise costs incurred to effect a business combination such as finder’s fees, advisory, legal, accounting, valuation 
and other professional or consulting fees. These costs are included within the income statement line ‘Operating expenses’. However, 
to the extent that they relate to business combinations that have completed or are expected to be completed, they are excluded from the 
comparable results in order for the user to obtain a better understanding of the Group’s operating and financial performance achieved from 
underlying activity.

4. Other tax items
Other tax items represent the tax impact of: (a) changes in income tax rates affecting the opening balance of deferred tax arising during 
the year; and (b) certain tax related matters selected based on their nature. Both (a) and (b) are excluded from comparable after-tax results 
in order for the user to obtain a better understanding of the Group’s underlying financial performance.

1.  Comparable APMs refer to comparable cost of goods sold, comparable gross profit, comparable operating expenses, comparable EBIT, comparable EBIT margin, comparable 

Adjusted EBITDA, comparable tax, comparable net profit and comparable EPS.

The Group discloses comparable performance measures to enable users to focus on the underlying performance of the business on a basis 
which is common to both periods for which these measures are presented.

The reconciliation of comparable measures to the directly related measures calculated in accordance with IFRS is as follows:

Reconciliation of comparable financial indicators (numbers in € million except per share data)
2020

As reported
Restructuring costs
Commodity hedging
Other tax items3
Comparable

As reported
Restructuring costs
Commodity hedging
Acquisition costs
Other tax items
Comparable

Figures are rounded.

Cost of
goods sold
(3,810)
–
2
–
(3,809)

Cost of
goods sold
(4,380)
–
2
–
–
(4,378)

Gross profit
2,322
–
2
–
2,323

Gross profit
2,646
–
2
–
–
2,648

Operating 
expenses
(1,682)
10
–
–
(1,672)

Operating 
expenses
(1,930)
38
–
3
–
(1,889)

EBIT1
661
10
2
–
672

2019

EBIT
715
38
2
3
–
759

Adjusted 
EBITDA
1,059
10
2
–
1,071

Adjusted 
EBITDA
1,111
37
2
3
–
1,153

Tax
(179)
(2)
–
7
(174)

Tax
(173)
(9)
–
–
1
(182)

Net profit2
415
8
1
7
431

Net profit2
487
29
2
3
1
522

EPS (€)
1.140
0.022
0.004
0.019
1.185

EPS (€)
1.340
0.080
0.005
0.008
0.003
1.436

1.  EBIT for 2020 includes €0.2 million from restructuring within share of results of integral equity-method investments (2019: €nil).
2.  Net profit and comparable net profit refer to net profit and comparable net profit respectively after tax attributable to owners of the parent.
3.  Amount includes €7.2 million regarding net impact from the settlement of transfer pricing audit for years 2011-2019 in Nigeria (detailed in ‘Other supplementary information’ section). 

230

COCA-COLA HBC

Alternative performance measures

Reconciliation of comparable EBIT per reportable segment (numbers in € million)

EBIT1
Restructuring costs
Commodity hedging
Comparable EBIT

EBIT
Restructuring costs
Commodity hedging
Acquisition costs
Comparable EBIT

Figures are rounded.

Established
203
6
–
209

Established
236
20
–
–
256

2020

Developing
97
4
1
102

2019

Developing
139
7
1
–
146

Emerging
360
1
–
361

Emerging
340
11
2
3
356

Consolidated
661
10
2
672

Consolidated
715
38
2
3
759

1.  EBIT for 2020 includes €0.2 million from restructuring within share of results of integral equity-method investments (2019: €nil).

2. FX‑neutral APMs
The Group also evaluates its operating and financial performance on an FX-neutral basis (i.e. without giving effect to the impact of variation 
of foreign currency exchange rates from year to year). FX-neutral APMs are calculated by adjusting prior year amounts for the impact 
of exchange rates applicable to the current year. FX-neutral measures enable users to focus on the performance of the business on a basis 
which is not affected by changes in foreign currency exchange rates applicable to the Group’s operating activities from year to year. 
The most common FX-neutral measures used by the Group are:

1. FX-neutral net sales revenue and FX-neutral net sales revenue per unit case

FX-neutral net sales revenue and FX-neutral net sales revenue per unit case are calculated by adjusting prior year net sales revenue 
for the impact of changes in exchange rates applicable in the current year.

2. FX-neutral comparable input costs per unit case

FX-neutral comparable input costs per unit case is calculated by adjusting prior year commodity costs and more specifically, sugar, resin, 
aluminium and fuel commodity costs, excluding commodity hedging as described above; and other raw materials costs for the impact 
of changes in exchange rates applicable in the current year.

The calculations of the FX-neutral APMs and the reconciliation to the most directly related measures calculated in accordance with IFRS 
is as follows:

Reconciliation of FX-neutral net sales revenue per unit case (numbers in € million unless otherwise stated)

Net sales revenue
Currency impact
FX-neutral net sales revenue
Volume (m unit cases)
FX-neutral net sales revenue per unit case (€)

Net sales revenue
Currency impact
FX-neutral net sales revenue
Volume (m unit cases)
FX-neutral net sales revenue per unit case (€)

Figures are rounded.

Established
2,175
–
2,175
537
4.05

Established
2,518
13
2,531
624
4.05

2020

Developing
1,171
–
1,171
412
2.84

2019

Developing
1,352
(46)
1,306
431
3.03

Emerging
2,786
–
2,786
1,187
2.35

Emerging
3,156
(211)
2,945
1,209
2.44

Consolidated
6,132
–
6,132
2,136
2.87

Consolidated
7,026
(244)
6,782
2,265
2.99

SR

CG

FS

SSR

SI

230

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

231

Alternative performance measures

Reconciliation of comparable EBIT per reportable segment (numbers in € million)

EBIT1

Restructuring costs

Commodity hedging

Comparable EBIT

EBIT

Restructuring costs

Commodity hedging

Acquisition costs

Comparable EBIT

Figures are rounded.

2. FX‑neutral APMs

Established

Developing

Emerging

Consolidated

203

6

–

209

236

20

–

–

256

2020

2019

97

4

1

102

139

7

1

–

146

360

1

–

361

340

11

2

3

356

661

10

2

672

715

38

2

3

759

Established

Developing

Emerging

Consolidated

1.  EBIT for 2020 includes €0.2 million from restructuring within share of results of integral equity-method investments (2019: €nil).

The Group also evaluates its operating and financial performance on an FX-neutral basis (i.e. without giving effect to the impact of variation 

of foreign currency exchange rates from year to year). FX-neutral APMs are calculated by adjusting prior year amounts for the impact 

of exchange rates applicable to the current year. FX-neutral measures enable users to focus on the performance of the business on a basis 

which is not affected by changes in foreign currency exchange rates applicable to the Group’s operating activities from year to year. 

The most common FX-neutral measures used by the Group are:

1. FX-neutral net sales revenue and FX-neutral net sales revenue per unit case

for the impact of changes in exchange rates applicable in the current year.

2. FX-neutral comparable input costs per unit case

FX-neutral net sales revenue and FX-neutral net sales revenue per unit case are calculated by adjusting prior year net sales revenue 

FX-neutral comparable input costs per unit case is calculated by adjusting prior year commodity costs and more specifically, sugar, resin, 

aluminium and fuel commodity costs, excluding commodity hedging as described above; and other raw materials costs for the impact 

of changes in exchange rates applicable in the current year.

The calculations of the FX-neutral APMs and the reconciliation to the most directly related measures calculated in accordance with IFRS 

is as follows:

Reconciliation of FX-neutral net sales revenue per unit case (numbers in € million unless otherwise stated)

Net sales revenue

Currency impact

FX-neutral net sales revenue

Volume (m unit cases)

FX-neutral net sales revenue per unit case (€)

Net sales revenue

Currency impact

FX-neutral net sales revenue

Volume (m unit cases)

FX-neutral net sales revenue per unit case (€)

Figures are rounded.

Established

Developing

Consolidated

2,175

–

2,175

537

4.05

Established

2,518

13

2,531

624

4.05

2020

1,171

–

1,171

412

2.84

2019

Developing

1,352

(46)

1,306

431

3.03

Emerging

2,786

–

2,786

1,187

2.35

Emerging

3,156

(211)

2,945

1,209

2.44

6,132

–

6,132

2,136

2.87

7,026

(244)

6,782

2,265

2.99

Consolidated

2. FX‑neutral APMs continued
Reconciliation of FX-neutral input costs per unit case (numbers in € million unless otherwise stated)

Input costs
Commodity hedging
Comparable input costs
Currency impact
FX-neutral comparable input costs (€)
Volume (m unit cases)
FX-neutral comparable input costs per unit case (€)

Figures are rounded.

3. Other APMs

2020
1,554
(2)
1,553
–
1,553
2,136
0.73

2019
1,824
(2)
1,822
(62)
1,760
2,265
0.78

Adjusted EBITDA
Adjusted EBITDA is calculated by adding back to operating profit the depreciation and impairment of property, plant and equipment, the 
amortisation and impairment of intangible assets, the employee share option and performance share costs and items, if any, reported in line 
‘Other non-cash items’ of the consolidated cash flow statement. Adjusted EBITDA is intended to provide useful information to analyse the 
Group’s operating performance excluding the impact of operating non-cash items as defined above. It is also intended to measure the level 
of financial leverage of the Group by comparing Adjusted EBITDA to Net debt. The Group also uses comparable Adjusted EBITDA, which is 
calculated by deducting from Adjusted EBITDA the impact of the Group’s restructuring costs, acquisition costs and the mark-to-market 
valuation of the commodity hedging activity. Comparable Adjusted EBITDA is intended to measure the level of financial leverage of the 
Group by comparing comparable Adjusted EBITDA to Net debt.

Adjusted EBITDA and comparable Adjusted EBITDA are not measures of profitability and liquidity under IFRS and have limitations, some 
of which are as follows: Adjusted EBITDA and comparable Adjusted EBITDA do not reflect our cash expenditures, or future requirements, 
for capital expenditures or contractual commitments; Adjusted EBITDA and comparable Adjusted EBITDA do not reflect changes in, or cash 
requirements for, our working capital needs; although depreciation and amortisation are non-cash charges, the assets being depreciated 
and amortised will often have to be replaced in the future, and Adjusted EBITDA and comparable Adjusted EBITDA do not reflect any cash 
requirements for such replacements. Because of these limitations, Adjusted EBITDA and comparable Adjusted EBITDA should not be 
considered as measures of discretionary cash available to us and should be used only as supplementary APMs.

Free cash flow
Free cash flow is an APM used by the Group and defined as cash generated by operating activities after payments for purchases of property, 
plant and equipment net of proceeds from sales of property, plant and equipment and including principal repayments of lease obligations. 
Free cash flow is intended to measure the cash generation from the Group’s business, based on operating activities, including the efficient 
use of working capital and taking into account its net payments for purchases of property, plant and equipment. 

The Group considers the purchase and disposal of property, plant and equipment as ultimately non discretionary since ongoing investment 
in plant, machinery, technology and marketing equipment, including coolers, is required to support the day-to-day operations and the 
Group’s growth prospects. The Group presents free cash flow because it believes the measure assists users of the financial statements in 
understanding the Group’s cash-generating performance as well as availability for interest payment, dividend distribution and own retention. 
The free cash flow measure is used by management for its own planning and reporting purposes since it provides information on operating 
cash flows, working capital changes and net capital expenditure that local managers are most directly able to influence.

Free cash flow is not a measure of cash generation under IFRS and has limitations, some of which are as follows: free cash flow does not 
represent the Group’s residual cash flow available for discretionary expenditures since the Group has debt payment obligations that are not 
deducted from the measure; free cash flow does not deduct cash flows used by the Group in other investing and financing activities; and free 
cash flow does not deduct certain items settled in cash. Other companies in the industry in which the Group operates may calculate free cash 
flow differently, limiting its usefulness as a comparative measure.

Capital expenditure
The Group uses capital expenditure as an APM to ensure that the cash spending is in line with its overall strategy for the use of cash. Capital 
expenditure is defined as payments for purchases of property, plant and equipment plus principal repayments of lease obligations less 
proceeds from sale of property, plant and equipment.

232

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Alternative performance measures continued

The following table illustrates how Adjusted EBITDA, free cash flow and capital expenditure are calculated:

Operating profit (EBIT)
Depreciation and impairment of property, plant and equipment, including right-of-use assets
Amortisation of intangible assets
Employee performance shares
Adjusted EBITDA

Share of results of integral equity-method investments
Gain on disposals of non-current assets
Cash generated from working capital movements
Tax paid
Net cash from operating activities

Payments for purchases of property, plant and equipment 
Principal repayments of lease obligations
Proceeds from sales of property, plant and equipment
Capital expenditure

Net cash from operating activities
Capital expenditure
Free cash flow

Figures are rounded.

2020
€ million
661
388
1
10
1,059

(21)
(1)
108
(183)
962

(419)
(59)
13
(465)

962
(465)
497

2019
€ million
715
385
1
10
1,111

–
(6)
33
(212)
926

(473)
(46)
35
(484)

926
(484)
443

Net debt
Net debt is an APM used by management to evaluate the Group’s capital structure and leverage. Net debt is defined as current borrowings 
plus non-current borrowings less cash and cash equivalents and financial assets (time deposits, treasury bills and money market funds), 
as illustrated below:

Current borrowings
Non-current borrowings
Other financial assets
Cash and cash equivalents
Net debt

Figures are rounded.

As at 31 December

2020
€ million
315
2,610
(93)
(1,216)
1,617

2019
€ million
762
2,563
(729)
(823)
1,773

The following table illustrates how Adjusted EBITDA, free cash flow and capital expenditure are calculated:

Depreciation and impairment of property, plant and equipment, including right-of-use assets

Operating profit (EBIT)

Amortisation of intangible assets

Employee performance shares

Adjusted EBITDA

Share of results of integral equity-method investments

Gain on disposals of non-current assets

Cash generated from working capital movements

Tax paid

Net cash from operating activities

Payments for purchases of property, plant and equipment 

Principal repayments of lease obligations

Proceeds from sales of property, plant and equipment

Capital expenditure

Net cash from operating activities

Capital expenditure

Free cash flow

Figures are rounded.

Net debt

as illustrated below:

Current borrowings

Non-current borrowings

Other financial assets

Cash and cash equivalents

Net debt

Figures are rounded.

2020

€ million

661

388

1

10

1,059

(21)

(1)

108

(183)

962

(419)

(59)

13

(465)

962

(465)

497

As at 31 December

2020

€ million

315

2,610

(93)

(1,216)

1,617

2019

€ million

715

385

1

10

1,111

–

(6)

33

(212)

926

(473)

(46)

35

(484)

926

(484)

443

2019

€ million

762

2,563

(729)

(823)

1,773

Net debt is an APM used by management to evaluate the Group’s capital structure and leverage. Net debt is defined as current borrowings 

plus non-current borrowings less cash and cash equivalents and financial assets (time deposits, treasury bills and money market funds), 

232

COCA-COLA HBC

INTEGRATED ANNUAL REPORT 2020

233

Alternative performance measures continued

Other supplementary information

Effective May 2020, following a re-organisation of our Russian Juice business (Multon) structure, the joint arrangement was reclassified from 
a joint operation to a joint venture. Also, in H2 2020 we cycled the acquisition of Bambi and as of 1 January 2020, the Group elected to classify 
its share of results from integral equity-method investments within operating profit. The table below depicts these impacts to the Group’s 
growth compared to the prior year:

SR

CG

FS

SSR

SI

2020 vs 2019

Growth (%)
Total Group
Established
Developing
Emerging

2020 vs 2019

Growth (%)
Total Group
Established
Developing
Emerging

2020 vs 2019

Growth (%)
Total Group
Established
Developing
Emerging

Volume

FX-neutral

Reported

Net sales revenue per unit case

Total
CCH
-5.7
-14.0
-4.4
-1.8

Excl.
Bambi
-6.3
-14.0
-4.4
-3.0

Incl.
Multon
-3.9
-14.0
-4.4
1.5

Like-for-
like
-4.6
-14.0
-4.4
0.3

Total
CCH
-4.1
-0.1
-6.2
-3.6

Excl.
Bambi
-4.1
-0.1
-6.2
-3.9

Incl.
Multon
-4.1
-0.1
-6.2
-2.8

Like-for-
like
-4.1
-0.1
-6.2
-3.1

Net sales revenue

FX-neutral

Excl.
Bambi
-10.2
-14.1
-10.3
-6.8

Incl.
Multon
-7.9
-14.1
-10.3
-1.4

Like-for-like
-8.5
-14.1
-10.3
-2.8

EBIT

Total
CCH
-9.6
-14.1
-10.3
-5.4

Reported

Incl. Multon
-7.3
-13.9
-30.2
6.6

Total CCH
-7.6
-13.9
-30.2
5.9

Excl. Bambi
-9.5
-13.9
-30.2
2.1

Excl. Share
of results1
-8.3
-13.3
-30.0
4.0

Like-for-like
-9.9
-13.3
-30.0
0.3

Total CCH
-11.4
-18.4
-30.3
1.4

Excl. Bambi
-13.1
-18.4
-30.3
-2.3

Comparable

Incl. Multon
-11.1
-18.4
-30.3
2.0

Excl. Share
of results1
-12.1
-17.9
-30.1
-0.4

Like-for-like
-13.5
-17.9
-30.1
-3.5

Total
CCH
-7.5
0.5
-9.4
-10.1

Excl.
Bambi
-7.5
0.5
-9.4
-10.3

Reported

Incl.
Multon
-7.4
0.5
-9.4
-9.4

Like-for-
like
-7.4
0.5
-9.4
-9.6

Total
CCH
-12.7
-13.6
-13.4
-11.7

Excl.
Bambi
-13.3
-13.6
-13.4
-13.1

Incl.
Multon
-11.1
-13.6
-13.4
-8.0

Like-for-like
-11.7
-13.6
-13.4
-9.4

1.  The impact to share of integral equity-method investments from the change in accounting treatment of Multon, is considered in the context of the ‘Incl. Multon’ adjustment.

In August 2020, Nigerian Bottling Company Ltd (’NBC’), the Group’s subsidiary in Nigeria, settled the additional tax assessed by the Nigerian 
tax authorities (’FIRS’) following the completion of their income tax audit for the years 2005-2019 and transfer pricing (’TP’) audit for the years 
2011-2019. The net impact to the Tax line item in the income statement, following the utilisation of provisions for uncertain tax positions, 
was €16.5 million, out of which €7.2 million is attributable to the results of the TP audit. This additional tax charge of €16.5 million resulted 
in a 2.8pp increase of the Group‘s effective tax rate on a reported basis, for 2020.

NBC was audited by the FIRS with respect to TP for the first time since the inception of the TP rules and principles in the country. The TP audit 
focused on the transactions between NBC and The Coca-Cola Company Group entities (’TCCC’) over a 9-year period (2011-2019). The FIRS 
challenged the prices of concentrate purchased from and the charges for services provided by TCCC to NBC. As a result, the FIRS adjusted 
NBC’s profitability, increasing its taxable base accordingly. The TP audit concluded with a settlement between FIRS and NBC.

This increase of NBC’s taxable base over this 9-year period amounted to €195 million and resulted in the elimination of accumulated capital 
allowances of €183 million. In addition, to the extent that the available capital allowances were not sufficient to offset the full impact of the tax 
adjustment in a certain year, a tax payment was required to be made. Following the settlement, the total tax assessed by the FIRS amounted 
to €62.7 million, of which €7.6 million was settled in cash and €55.1 million was settled through the elimination of the deferred tax asset 
relating to the available capital allowances.

The FIRS applied Nigerian TP rules and principles to assess tax on a portion of the income earned by TCCC from its transactions with NBC 
which, the FIRS determined, should have been subject to taxation in Nigeria. The outcome of the TP audit and the additional related tax that 
was assessed by the FIRS, is therefore not associated with the operations of NBC. Consequently, we consider that the income statement 
impact of this TP audit (net income statement charge of €7.2 million after the utilisation of provisions for uncertain tax positions) distorts 
users’ understanding of the Group’s underlying financial performance for 2020 and therefore have excluded it from the comparable after-tax 
results, by reporting it under ‘Other tax matters’ for comparability purposes. Adjusting for this TP audit charge, the Group’s effective tax rate 
on a comparable basis was 28.7% for 2020, an increase of 2.9pp year on year.

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COCA-COLA HBC

Assurance statement

Independent assurance statement for the 2020 Integrated Annual Report

To the management and stakeholders of Coca‑Cola Hellenic Bottling Company AG:
denkstatt GmbH was commissioned by Coca-Cola Hellenic Bottling Company AG (hereinafter referred to as “the Company”) to provide 
independent third-party assurance for the printed and downloadable pdf versions of the Company’s 2020 Integrated Annual Report 
(hereinafter referred to as “the Report”) in accordance with the AA1000 Assurance Standard. We have reviewed sustainability-related data 
and content in the Report. Financial data were not reviewed as part of this engagement. The assurance engagement covered the nature 
and extent of the Company’s application of the principles of inclusivity, materiality, responsiveness and impact, as described in the AA1000 
Series of Standards (AA1000AP, 2018). The application level of the Global Reporting Initiative (GRI) Standards (core option) was verified.

denkstatt is an independent professional services company. Our team of experts has extensive professional experience of assurance 
engagements related to non-financial information and sustainability management, meaning it is qualified to conduct this independent 
assurance engagement. denkstatt has implemented a certified quality and environmental management system which complies with the 
requirements of ISO 9001:2015 and ISO 14001:2015, and accordingly maintains a comprehensive quality control system.

Management responsibilities
The Company’s management (Management) is responsible for preparing the Report, statements within it and related online content. 
Management is also responsible for identifying stakeholders and material issues, defining commitments with respect to sustainability 
performance, and establishing and maintaining appropriate performance management and internal control systems, from which reported 
information is derived.

Additionally, Management is responsible for establishing data collection and internal control systems to ensure reliable reporting, for specifying 
acceptable reporting criteria and for selecting data to be collected for the purposes of the Report. Management responsibilities also extend 
to preparing the Report in accordance with the GRI Standards.

Assurance provider’s responsibilities
Our responsibilities are to:

•  express our conclusions and make recommendations regarding the nature and extent of the Company’s adherence to the AA1000 

Accountability Principles (2018), and

•  express our conclusions on the reliability of the information in the Report, and whether it is in accordance with the criteria in the GRI Standards.

During 2020 we did not perform any tasks or services for the Company or other clients which would lead to a conflict of interest. We were not 
responsible for the preparation of any part of the Report.

Scope of assurance, standards and criteria used
We have fulfilled our responsibilities to provide appropriate assurance that the information in the Report is free from material misstatements. 
We planned and carried out our work based on the GRI Standards and the AA1000 Series of Standards. We used the criteria in AA1000AS 
(AA1000 Assurance Standard v3) to perform a Type 2 engagement and to provide high level of assurance regarding the nature and extent 
of the Company’s adherence to the principles of impact, inclusivity, materiality and responsiveness. During the assurance process the 
application level of the Global Reporting Initiative Standards (GRI) was amended to the core option and verified accordingly.

Methodology, approach, limitations and scope of work
We planned and carried out our work in order to obtain all evidence, information and explanations that we considered necessary to fulfil our 
responsibilities. We completed a wide range of activities in order to gather necessary evidence, including: 

•  Gathering information regarding the Company’s adherence to the principles of impact, inclusivity, materiality, sustainability context, 

completeness and responsiveness as required by GRI and AA1000, and conducting interviews with members of the executive management, 
staff from the Human Resources Department, the Legal Affairs Department, the Commercial Department, the Supply Chain Department 
(including the Procurement team and the Product Quality, Safety and Environment team) and the Public Affairs and Communication 
Department (including the Sustainability team), as well as managers from other Group functions. In particular, we verified the management 
commitment to the above-mentioned principles, and whether they are also embedded at market level as well as whether systems and 
procedures are in place to support compliance with these principles.

•  The key topics during the interviews conducted at Group level related to the materiality analysis, i.e. health and nutrition, employee wellbeing 
and engagement, vehicle fleets, corporate governance, business ethics and anti-corruption, energy and climate change, water stewardship, 
the World Without Waste initiative, sourcing, #YouthEmpowered and other community programmes, human rights and diversity, business 
risks and opportunities, and social impact.

•  Conducting interviews at country headquarters in Armenia, the Czech Republic, Nigeria, Poland, Romania, Russia and Switzerland in order 

to assure that the information required for the engagement was complete.

•  Performing audits in nine bottling plants, the majority of which were located in emerging markets: Yerevan (Armenia), Asejire (Nigeria), 

Timisoara (Romania), Moscow, Novosibirsk and Krasnoyarsk (Russia), Staniatki (Poland), Dietlikon (Switzerland) and Prague (Czech Republic).

•  Making enquiries and conducting spot checks to assess the implementation of Company policies (at plant, market and Group level).
•  Making enquiries and conducting spot checks regarding necessary documentation for assessing the current data collection systems, 

and the procedures in place to ensure reliable and consistent reporting from the plants to Group level.

234

COCA-COLA HBC

Assurance statement

Independent assurance statement for the 2020 Integrated Annual Report

To the management and stakeholders of Coca‑Cola Hellenic Bottling Company AG:

denkstatt GmbH was commissioned by Coca-Cola Hellenic Bottling Company AG (hereinafter referred to as “the Company”) to provide 

independent third-party assurance for the printed and downloadable pdf versions of the Company’s 2020 Integrated Annual Report 

(hereinafter referred to as “the Report”) in accordance with the AA1000 Assurance Standard. We have reviewed sustainability-related data 

and content in the Report. Financial data were not reviewed as part of this engagement. The assurance engagement covered the nature 

and extent of the Company’s application of the principles of inclusivity, materiality, responsiveness and impact, as described in the AA1000 

Series of Standards (AA1000AP, 2018). The application level of the Global Reporting Initiative (GRI) Standards (core option) was verified.

denkstatt is an independent professional services company. Our team of experts has extensive professional experience of assurance 

engagements related to non-financial information and sustainability management, meaning it is qualified to conduct this independent 

assurance engagement. denkstatt has implemented a certified quality and environmental management system which complies with the 

requirements of ISO 9001:2015 and ISO 14001:2015, and accordingly maintains a comprehensive quality control system.

Management responsibilities

The Company’s management (Management) is responsible for preparing the Report, statements within it and related online content. 

Management is also responsible for identifying stakeholders and material issues, defining commitments with respect to sustainability 

performance, and establishing and maintaining appropriate performance management and internal control systems, from which reported 

information is derived.

Additionally, Management is responsible for establishing data collection and internal control systems to ensure reliable reporting, for specifying 

acceptable reporting criteria and for selecting data to be collected for the purposes of the Report. Management responsibilities also extend 

to preparing the Report in accordance with the GRI Standards.

Assurance provider’s responsibilities

Our responsibilities are to:

•  express our conclusions and make recommendations regarding the nature and extent of the Company’s adherence to the AA1000 

Accountability Principles (2018), and

•  express our conclusions on the reliability of the information in the Report, and whether it is in accordance with the criteria in the GRI Standards.

During 2020 we did not perform any tasks or services for the Company or other clients which would lead to a conflict of interest. We were not 

responsible for the preparation of any part of the Report.

Scope of assurance, standards and criteria used

We have fulfilled our responsibilities to provide appropriate assurance that the information in the Report is free from material misstatements. 

We planned and carried out our work based on the GRI Standards and the AA1000 Series of Standards. We used the criteria in AA1000AS 

(AA1000 Assurance Standard v3) to perform a Type 2 engagement and to provide high level of assurance regarding the nature and extent 

of the Company’s adherence to the principles of impact, inclusivity, materiality and responsiveness. During the assurance process the 

application level of the Global Reporting Initiative Standards (GRI) was amended to the core option and verified accordingly.

Methodology, approach, limitations and scope of work

We planned and carried out our work in order to obtain all evidence, information and explanations that we considered necessary to fulfil our 

responsibilities. We completed a wide range of activities in order to gather necessary evidence, including: 

•  Gathering information regarding the Company’s adherence to the principles of impact, inclusivity, materiality, sustainability context, 

completeness and responsiveness as required by GRI and AA1000, and conducting interviews with members of the executive management, 

staff from the Human Resources Department, the Legal Affairs Department, the Commercial Department, the Supply Chain Department 

(including the Procurement team and the Product Quality, Safety and Environment team) and the Public Affairs and Communication 

Department (including the Sustainability team), as well as managers from other Group functions. In particular, we verified the management 

commitment to the above-mentioned principles, and whether they are also embedded at market level as well as whether systems and 

procedures are in place to support compliance with these principles.

•  The key topics during the interviews conducted at Group level related to the materiality analysis, i.e. health and nutrition, employee wellbeing 

and engagement, vehicle fleets, corporate governance, business ethics and anti-corruption, energy and climate change, water stewardship, 

the World Without Waste initiative, sourcing, #YouthEmpowered and other community programmes, human rights and diversity, business 

risks and opportunities, and social impact.

•  Conducting interviews at country headquarters in Armenia, the Czech Republic, Nigeria, Poland, Romania, Russia and Switzerland in order 

to assure that the information required for the engagement was complete.

•  Performing audits in nine bottling plants, the majority of which were located in emerging markets: Yerevan (Armenia), Asejire (Nigeria), 

Timisoara (Romania), Moscow, Novosibirsk and Krasnoyarsk (Russia), Staniatki (Poland), Dietlikon (Switzerland) and Prague (Czech Republic).

•  Making enquiries and conducting spot checks to assess the implementation of Company policies (at plant, market and Group level).

•  Making enquiries and conducting spot checks regarding necessary documentation for assessing the current data collection systems, 

and the procedures in place to ensure reliable and consistent reporting from the plants to Group level.

SR

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INTEGRATED ANNUAL REPORT 2020

235

•  Verifying all three inventory scopes (scopes 1, 2 and 3) as defined by the GHG Protocol (Corporate Standard), including progress against 

emission reduction targets, reported changes in emissions compared with the baseline years (2010 and 2017) and the figures for emissions 
intensity in 2020.

•  Verifying the GRI content index, which was published in a separate section of the Company website, to ensure consistency with the 

requirements of the GRI Standards (core option).

•  Conducting additional interviews with four external stakeholders representing different stakeholder groups (i.e. business partners, 

customers, investors and non-governmental organisations) on the margins of the annual stakeholder forum in autumn 2020.

The scope of assurance covers all information relevant to sustainability in the Report and focuses on Company systems and activities during 
the reporting period. Conversely, the following chapters were not covered in the sustainability assurance process:

•  Financial Statements and Swiss Statutory Reporting.

Due to the COVID-19 pandemic all audits and interviews were conducted virtually, and for tours of manufacturing plants we used smart 
glasses technology and MS Teams.

Conclusions
On the basis of our work, we found nothing to suggest that the information in the 2020 Integrated Annual Report is inaccurate or contains 
material misstatements. Any errors or misstatements identified during the engagement were corrected prior to the Report being published.

Positive developments
•  Sustainability is deeply embedded in the Company culture. This is evident in well-structured, easily accessible guidelines which ensure 

proper implementation of Company-wide standards, e.g. the Code of Business Conduct, the Inclusion and Diversity Policy or the Mission 
2025 Guidebook. It is also reflected in the organisational structure and across all functions, with a clear set of responsibilities for 
sustainability strategy, from factory-level to senior management.

•  The Company demonstrates a very strong commitment to its goals. Most operations have a strong track record of collecting and 

documenting sustainability data. Data traceability has significantly improved over recent years, due to well-structured monitoring and 
reporting processes at plant, market and Group level, and specialised software.

•  The Company fully understands the links between business risks and sustainability issues. An excellent risk management system has 
been developed over recent years. Procedures for identifying and mitigating risks comprehensively cover sustainability-related risks, 
e.g. by applying the TCFD framework.

•  The Company understands the social context in which it operates and runs projects that meet the needs of local communities. 

Meaningful projects and targeted support generate positive impacts (e.g. educational programmes for young people covering soft 
and/or business skills that also target the hospitality industry; context-based water targets; Company response to the pandemic situation).

Findings and conclusions regarding adherence to the AA1000 principles of inclusivity, 
materiality, responsiveness, impact, and specific performance‑related information:

Inclusivity
•  Group level: The Company has implemented a comprehensive and efficient stakeholder engagement process at Group level. 

Its cornerstones are the annual internal and external materiality survey and the Annual Stakeholder Forum (held online in 2020).

•  Market and plant level: Stakeholder engagement activities at market and plant level are further emerging – and, especially during the 
COVID-19 pandemic, resulted in new approaches to stakeholder engagement (e.g. virtual stakeholder forums). The Company is well 
aware of stakeholder concerns and it consistently integrates the views of stakeholders at all levels.

Materiality
•  Group level: A robust process for defining topics material to the Company is in place. The materiality assessment process considers 

stakeholder expectations with regard to relevant topics. Moreover, the Company considers its impact on society and the environment in 
the materiality assessment, as required by GRI Standards. The material topics identified during the assessment in 2020 provided the basis 
for the sustainability strategy and reporting.

•  Market and plant level: As various markets are publishing sustainability reports in combination with socio-economic impact studies, 

formalised processes for carrying out the materiality assessment have been more strongly implemented throughout the organisation. 
It should be ensured that all materiality assessments comply with the same basic rules (e.g. by using harmonised assessment criteria 
for the materiality assessment), so that they follow a consistent approach.

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COCA-COLA HBC

Assurance statement continued

Responsiveness
•  The Company demonstrated a proactive, fast and professional response to the health and safety challenges that arose due to the pandemic, 

in order to protect employees and business partners.
•  Measures taken specifically to better understand newly arising needs of employees during the pandemic have been very effective, 

i.e. the dynamic adaptation of the employee engagement survey (the “pulse survey”, conducted three times in 2020) and increasing 
the frequency of performance reviews to a quarterly routine.

•  External stakeholders were also supported by e.g. focussing the “#YouthEmpowered” programme on hospitality industry workers, 

or donating products and financial contributions to emergency relief during the COVID-19-related lockdown.

Impact
•  Group level: The Company has robust processes in place for understanding, assessing and managing its impacts, including risk 

management and strategy development.

•  Market level: Sound socio-economic impact studies are conducted in individual markets, on a local cycle of maximum three years, 
to measure the organisational impact on communities. Results from these studies are summarised at Group level to disclose the 
organisation’s impact on stakeholders, the society and on the Company itself.

•  As part of the “Mission 2025” strategy, the Company has published a strong set of commitments with a long-term perspective, covering 
a wide range of environmental and social impact areas along the value chain. In particular, the Company’s commitment to the “Science 
based target initiative” demonstrates their ambitious climate related roadmap. In order to shape sustainability commitments further, 
streamlining the variety of topics covered is recommended, for closer alignment with the Company’s core business.

Additional conclusions and recommendations
•  The Company demonstrates excellent engagement and know-how in relation to packaging waste management. This competence, 

combined with a structured approach, reflects ambitious targets in this area. The newly released food waste policy is another positive step 
within the “World Without Waste” programme. However, efforts need to be increased, since the Company’s 2025 targets for use of recycled 
PET and/or PET from renewables, as well as packaging collection for recycling, do not appear to be within reach currently.

•  The product portfolio is under development, with the integration of completely new product and service segments such as coffee drinks 
and coffee vending machines. The social and environmental impacts of these new segments should be assessed and integrated into the 
Company’s sustainability management approach.

•  The Company has established a data monitoring and reporting system at a high level of maturity in general. These approaches should also 

be applied to data processes where data gaps or discrepancies occur. 

•  The Company has made progress in raising the number of suppliers that undergo an environmental, social and corporate governance (ESG) 
assessment using EcoVadis and other tools. In order to further increase positive developments along the value chain, supplier-specific 
dialogues on sustainability-related expectations and areas for improvement should be implemented, as well as monitoring for actions taken.

Willibald Kaltenbrunner
Lead Auditor

denkstatt GmbH
Advisory for Sustainable Development

Vienna, 8 March 2021

236

COCA-COLA HBC

Assurance statement continued

Responsiveness

•  The Company demonstrated a proactive, fast and professional response to the health and safety challenges that arose due to the pandemic, 

in order to protect employees and business partners.

•  Measures taken specifically to better understand newly arising needs of employees during the pandemic have been very effective, 

i.e. the dynamic adaptation of the employee engagement survey (the “pulse survey”, conducted three times in 2020) and increasing 

the frequency of performance reviews to a quarterly routine.

•  External stakeholders were also supported by e.g. focussing the “#YouthEmpowered” programme on hospitality industry workers, 

or donating products and financial contributions to emergency relief during the COVID-19-related lockdown.

Impact

•  Group level: The Company has robust processes in place for understanding, assessing and managing its impacts, including risk 

management and strategy development.

•  Market level: Sound socio-economic impact studies are conducted in individual markets, on a local cycle of maximum three years, 

to measure the organisational impact on communities. Results from these studies are summarised at Group level to disclose the 

organisation’s impact on stakeholders, the society and on the Company itself.

•  As part of the “Mission 2025” strategy, the Company has published a strong set of commitments with a long-term perspective, covering 

a wide range of environmental and social impact areas along the value chain. In particular, the Company’s commitment to the “Science 

based target initiative” demonstrates their ambitious climate related roadmap. In order to shape sustainability commitments further, 

streamlining the variety of topics covered is recommended, for closer alignment with the Company’s core business.

Additional conclusions and recommendations

•  The Company demonstrates excellent engagement and know-how in relation to packaging waste management. This competence, 

combined with a structured approach, reflects ambitious targets in this area. The newly released food waste policy is another positive step 

within the “World Without Waste” programme. However, efforts need to be increased, since the Company’s 2025 targets for use of recycled 

PET and/or PET from renewables, as well as packaging collection for recycling, do not appear to be within reach currently.

•  The product portfolio is under development, with the integration of completely new product and service segments such as coffee drinks 

and coffee vending machines. The social and environmental impacts of these new segments should be assessed and integrated into the 

Company’s sustainability management approach.

•  The Company has established a data monitoring and reporting system at a high level of maturity in general. These approaches should also 

be applied to data processes where data gaps or discrepancies occur. 

•  The Company has made progress in raising the number of suppliers that undergo an environmental, social and corporate governance (ESG) 

assessment using EcoVadis and other tools. In order to further increase positive developments along the value chain, supplier-specific 

dialogues on sustainability-related expectations and areas for improvement should be implemented, as well as monitoring for actions taken.

Willibald Kaltenbrunner

Lead Auditor

denkstatt GmbH

Advisory for Sustainable Development

Vienna, 8 March 2021

Shareholder information

We take great pride in being regarded as a transparent and accessible 
company in all our communications with investment communities 
around the world. We engage with key financial audiences, including 
institutional investors, sell-side analysts and financial journalists, 
as well as our Company’s shareholders. The investor relations 
department manages the interaction with these audiences by 
attending ad hoc meetings and investor conferences throughout 
the year, in addition to the regular meetings and presentations held 
at the time of our results announcements.

Geographic concentration (%)

Western Europe: 27%
North America: 24%
UK: 36%
Nordic: 7%
Asia: 2%
Middle East: 1%
Other: 3%

Listings
Coca-Cola HBC AG (LSE: CCH) was admitted to the premium listing 
segment of the Official List of the UK Listing Authority and to trading 
on the London Stock Exchange’s main market for listed securities 
on 29 April 2013. With effect from 29 April 2013, Coca-Cola HBC AG’s 
shares are also admitted on the Athens Exchange (ATHEX: EEE). 
Coca-Cola HBC AG has been included as a constituent of the FTSE 
100 and FTSE All-Share Indices from 20 September 2013.

London Stock Exchange 
Ticker symbol: CCH 
ISIN: CH019 825 1305 
SEDOL: B9895B7 
Reuters: CCH.L 
Bloomberg: CCH LN

Athens Exchange 
Ticker symbol: EEE 
ISIN: CH019 825 1305 
Reuters: EEEr.AT 
Bloomberg: EEE GA

Credit rating
Standard & Poor’s: L/T BBB+, S/T A2, stable outlook 
Moody’s: L/T Baa1, S/T P2, stable outlook

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INTEGRATED ANNUAL REPORT 2020

237

Share price performance
LSE: CCH
In £ per share
Close
High
Low
Market capitalisation (£ million)

ATHEX: EEE
In € per share
Close
High
Low
Market capitalisation (€ million)

Source: Bloomberg

2020

2019

2018

23.77
28.83
14.94
8,660

25.65
30.74
22.99
9,318

24.52
28.01
22.16
9,007

2020

2019

2018

26.42
34.24
16.99
9,625

30.17
35.09
26.93
10,960

27.11
31.90
24.99
9,959

Share capital
In 2020, the share capital of Coca-Cola HBC increased by the issue 
of 582,440 new ordinary shares following the exercise of stock 
options pursuant to the Group’s employee stock option plan.

Total proceeds from the issuance of the shares under the stock 
option plan amounted to €7.6 million.

Following the above changes, and including 6,189,415 ordinary 
shares held as treasury shares, on 31 December 2020 the share 
capital of the Group amounted to €2,014.4 million and comprised 
370,512,597 shares with a nominal value of CHF 6.70 each.

Major shareholders
The principal shareholders of the Group are Kar-Tess Holding 
(a Luxembourg company), which holds approximately 23%, 
and The Coca-Cola Company, which indirectly holds approximately 
23% of the Group’s issued share capital.

Dividends
For 2020, the Board of Directors has proposed a €0.64 dividend per 
share in line with the Group’s progressive dividend policy.

This compares with a dividend payment of €0.62 per share in 2019. 
For more information on our dividend policy and dividend history, 
please visit our website at www.coca-colahellenic.com.

Financial calendar
12 May 2021
22 June 2021
12 August 2021
3 November 2021

First quarter trading update
Annual General Meeting
Half-year financial results
Third quarter trading update

Corporate website
www.coca-colahellenic.com

Shareholder and analyst information
Shareholders and financial analysts can obtain further information 
by contacting:

Investor Relations 
Tel: +30 210 618 3100 
Email: investor.relations@cchellenic.com 
IR website: www.coca-colahellenic.com/en/investor-relations

 
 
 
 
 
 
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COCA-COLA HBC

Glossary

Basis points (bps)
One hundredth of one percentage point 
(used chiefly in expressing differences)

BSO
Business services organisation

BSS
Business solutions and systems

CAGR
Compound annual growth rate

Capital expenditure or CapEx
Gross CapEx is defined as payments for 
purchase of property, plant and equipment.
Net CapEx is defined as payments for 
purchase of property, plant and equipment 
less receipts from disposals of property, 
plant and equipment plus principal 
repayment of lease obligations

Carbon emissions (scope 1 and 2)
Emissions of CO2 and other greenhouse 
gases from fuel combustion and energy 
use in Coca-Cola HBC’s own operations in 
bottling, storage, distribution and in offices

Carbon footprint
Global emissions of CO2 and other 
greenhouse gases from Coca-Cola HBC’s 
wider value chain (raw materials, product 
cooling, etc.)

CHP
Combined heat and power plants

Coca‑Cola brands
Includes Coca-Cola, Coca-Cola Zero 
and Coca-Cola Light brands

Coca‑Cola HBC
Coca-Cola HBC AG, and, as the context may 
require, its subsidiaries and joint ventures; 
also, the Group, the Company

Coca‑Cola System
The Coca-Cola Company and its 
bottling partners

Cold drink equipment
A generic term encompassing point-of-sale 
equipment such as coolers (refrigerators), 
vending machines and post-mix machines

FMCG
Fast-moving consumer goods

Future consumption
A distribution channel where consumers 
buy multi-packs and larger packages from 
supermarkets and discounters which are not 
consumed on the spot

GDP
Gross domestic product

GRI
Global Reporting Initiative, a global standard 
for sustainability reporting

HoReCa
Distribution channel encompassing hotels, 
restaurants and cafés

IFRS
International Financial Reporting Standards, 
issued by the International Accounting 
Standards Board

IIRC
The International Integrated Reporting 
Council, a global coalition of regulators, 
investors, companies, standard-setters, 
the accounting profession and NGOs. 
The coalition is promoting communication 
about value creation as the next step in the 
evolution of corporate reporting

Immediate consumption
A distribution channel where consumers buy 
chilled beverages in single-serve packages 
and fountain products for immediate 
consumption, away from home

Inventory days
We define inventory days as the average 
number of days an item remains in inventory 
before being sold, using the following 
formula: average inventory ÷ cost of goods 
sold x 365

Ireland
The Republic of Ireland and Northern Ireland

Comparable adjusted EBITDA
We define comparable adjusted EBITDA 
as operating profit before deductions for 
depreciation and impairment of property, 
plant and equipment (included both in cost 
of goods sold and in operating expenses), 
amortisation and impairment of intangible 
assets, stock option compensation and 
other non-cash items, if any; and further 
adjusted for restructuring costs, acquisition 
costs and mark to market valuation of 
commodity hedging activity

Comparable net profit
Refers to net profit after tax attributable 
to owners of the parent adjusted for 
restructuring costs, acquisition costs, mark 
to market valuation of commodity hedging 
activity and certain other tax items

Comparable operating profit (EBIT)
Comparable operating profit (EBIT) refers to 
profit before tax excluding finance income/ 
(costs) and share of results of equity-
method investments and adjusted for 
restructuring costs, acquisition costs and 
mark to market valuation of commodity 
hedging activity

Comparable operating expenditure
Comparable operating expenditure refers 
to operating expenditure adjusted for 
restructuring costs, acquisition costs and 
mark to market valuation of certain 
commodity hedging activity

Customer
Retail outlet, restaurant or other operation 
that sells or serves Coca-Cola HBC products 
directly to consumers

Dividend policy
Our Board of Directors approved a dividend 
policy, effective from 2013, aiming to 
increase dividend payments progressively 
with a medium-term target payout ratio 
of 35-45% on comparable net profits

DME
Direct marketing expenses

Energy use ratio
The KPI used by Coca-Cola HBC to 
measure energy consumption in the bottling 
plants, expressed in megajoules of energy 
consumed per litre of produced 
beverage (MJ/lpb)

Basis points (bps)

Comparable adjusted EBITDA

FMCG

One hundredth of one percentage point 

We define comparable adjusted EBITDA 

Fast-moving consumer goods

(used chiefly in expressing differences)

as operating profit before deductions for 

Compound annual growth rate

commodity hedging activity

238

COCA-COLA HBC

Glossary

Business services organisation

Business solutions and systems

BSO

BSS

CAGR

Capital expenditure or CapEx

Gross CapEx is defined as payments for 

purchase of property, plant and equipment.

Net CapEx is defined as payments for 

purchase of property, plant and equipment 

less receipts from disposals of property, 

plant and equipment plus principal 

repayment of lease obligations

Carbon emissions (scope 1 and 2)

Emissions of CO2 and other greenhouse 

gases from fuel combustion and energy 

use in Coca-Cola HBC’s own operations in 

bottling, storage, distribution and in offices

Carbon footprint

Global emissions of CO2 and other 

greenhouse gases from Coca-Cola HBC’s 

wider value chain (raw materials, product 

cooling, etc.)

CHP

Combined heat and power plants

Coca‑Cola brands

Includes Coca-Cola, Coca-Cola Zero 

and Coca-Cola Light brands

Coca‑Cola HBC

Coca-Cola HBC AG, and, as the context may 

require, its subsidiaries and joint ventures; 

also, the Group, the Company

Coca‑Cola System

The Coca-Cola Company and its 

bottling partners

Cold drink equipment

A generic term encompassing point-of-sale 

equipment such as coolers (refrigerators), 

vending machines and post-mix machines

depreciation and impairment of property, 

plant and equipment (included both in cost 

of goods sold and in operating expenses), 

amortisation and impairment of intangible 

assets, stock option compensation and 

other non-cash items, if any; and further 

Future consumption

A distribution channel where consumers 

buy multi-packs and larger packages from 

supermarkets and discounters which are not 

consumed on the spot

adjusted for restructuring costs, acquisition 

costs and mark to market valuation of 

GDP

Gross domestic product

Comparable net profit

Refers to net profit after tax attributable 

to owners of the parent adjusted for 

restructuring costs, acquisition costs, mark 

to market valuation of commodity hedging 

activity and certain other tax items

GRI

HoReCa

Comparable operating profit (EBIT)

Comparable operating profit (EBIT) refers to 

profit before tax excluding finance income/ 

(costs) and share of results of equity-

method investments and adjusted for 

restructuring costs, acquisition costs and 

mark to market valuation of commodity 

IFRS

IIRC

hedging activity

Global Reporting Initiative, a global standard 

for sustainability reporting

Distribution channel encompassing hotels, 

restaurants and cafés

International Financial Reporting Standards, 

issued by the International Accounting 

Standards Board

The International Integrated Reporting 

Council, a global coalition of regulators, 

investors, companies, standard-setters, 

the accounting profession and NGOs. 

The coalition is promoting communication 

about value creation as the next step in the 

evolution of corporate reporting

Immediate consumption

A distribution channel where consumers buy 

chilled beverages in single-serve packages 

and fountain products for immediate 

consumption, away from home

Inventory days

We define inventory days as the average 

number of days an item remains in inventory 

before being sold, using the following 

formula: average inventory ÷ cost of goods 

sold x 365

Ireland

The Republic of Ireland and Northern Ireland

Comparable operating expenditure

Comparable operating expenditure refers 

to operating expenditure adjusted for 

restructuring costs, acquisition costs and 

mark to market valuation of certain 

commodity hedging activity

Customer

Retail outlet, restaurant or other operation 

that sells or serves Coca-Cola HBC products 

directly to consumers

Dividend policy

Our Board of Directors approved a dividend 

policy, effective from 2013, aiming to 

increase dividend payments progressively 

with a medium-term target payout ratio 

of 35-45% on comparable net profits

DME

Direct marketing expenses

Energy use ratio

The KPI used by Coca-Cola HBC to 

measure energy consumption in the bottling 

plants, expressed in megajoules of energy 

consumed per litre of produced 

beverage (MJ/lpb)

SR

CG

FS

SSR

SI

INTEGRATED ANNUAL REPORT 2020

239

Italy
Territory in Italy served by Coca-Cola HBC 
(excludes Sicily)

Joint value creation (JVC)
An advanced programme and process 
to collaborate with customers in order 
to create shared value

Litre of produced beverage (lpb)
Unit of reference to show environmental 
performance relative to production volume

Market
When used in reference to geographic 
areas, a country in which Coca-Cola HBC 
does business

NARTD
Non-alcoholic ready-to-drink

NGOs
Non-governmental organisations

NIST 
NIST is the US National Institute of Standards 
and Technology – a non-regulatory 
agency of the United States Department 
of Commerce.

Nm3
Normal cubic metre

NSR
Net sales revenue

Operational leverage
Operational leverage is the degree to which 
an increase in a company’s revenues will 
result in an increase in comparable EBIT

Organised trade
Large retailers (e.g. supermarkets, 
discounters etc.)

PET
Polyethylene terephthalate, a form 
of polyester used in the manufacturing 
of beverage bottles

Ready‑to‑drink (RTD)
Drinks that are pre-mixed and packaged, 
ready to be consumed immediately with 
no further preparation

Right Execution Daily (RED)
Major Group-wide programme to ensure 
in-outlet excellence

Receivable days
The average number of days it takes 
to collect receivables using the following 
formula: average accounts receivable ÷ net 
sales revenue x 365

ROIC
Return on invested capital. ROIC is the 
percentage return that a company makes 
over its invested capital. We define ROIC 
as the percentage of comparable net profit 
excluding net finance costs divided by the 
capital employed. Capital employed is 
calculated as the average of net debt and 
shareholders’ equity attributable to the 
owners of the parent through the year

SAP
A powerful software platform that enables 
us to standardise key business processes 
and systems

SDG
UN Sustainable Development Goals. 
On 25 September 2015, countries adopted 
a set of 17 goals to end poverty, protect the 
planet and ensure prosperity for all as part 
of a new sustainable development agenda. 
Each goal has specific targets to be 
achieved by 2030

Serving
237ml or 8oz of beverage, equivalent 
to 1/24 of a unit case

Shared services
Centre to standardise and simplify key 
finance and human resources processes

Sparkling beverages
Non-alcoholic carbonated beverages 
containing flavourings and sweeteners, 
but excluding, among others, waters and 
flavoured waters, juices and juice drinks, 
sports and energy drinks, teas and coffee

SKU
Stock Keeping Unit

UNESDA
Union of European Soft Drinks Associations

Unit case (u.c.)
Approximately 5.678 litres or 24 servings, 
a typical volume measurement unit. 
For Bambi volume, one unit case 
corresponds to 1 kilogram

UN Global Compact (UNGC)
The world’s largest corporate citizenship 
initiative which provides a framework for 
businesses to align strategies with its 
10 principles promoting labour rights, human 
rights, environmental protection and 
anti-corruption

Volume
Amount of physical product produced 
and sold, measured in unit cases

Volume share
Share of total unit cases sold

Value share
Share of total revenue

Waste ratio
The KPI used by Coca-Cola HBC to measure 
waste generation in its bottling plants, 
expressed in grammes of waste generated 
per litre of produced beverage (g/lpb)

Waste recycling
The KPI used by Coca-Cola HBC to measure 
the percentage of production waste at 
bottling plants that is recycled or recovered

Water footprint
A measure of the impact of water use, 
in operations or beyond, as defined by the 
Water Footprint Network methodology

Still and water beverages
Non-alcoholic beverages without carbonation 
including, but not limited to, waters and 
flavoured waters, juices and juice drinks, 
sports and energy drinks, teas and coffee

Water use ratio
The KPI used by Coca-Cola HBC to measure 
water use in its bottling plants, expressed 
in litres of water used per litre of produced 
beverage (l/lpb)

TCFD
Task Force on Climate-related 
Financial Disclosures

Territory
The 28 countries where Coca-Cola HBC 
operates and in which we have bottling 
agreements with The Coca-Cola Company 
to be their exclusive distribution partner

Working capital
Operating current assets minus operating 
current liabilities excluding financing and 
investment activities

#YE – Youth Empowered
Flagship programme from our Mission 
2025 sustainability commitments, that aims 
to support young people and increase their 
employability by providing modular 
education of soft and/or business skills. 
It is delivered via classroom sessions, virtual 
training, self e-learning modules, mentoring 
sessions and other channels handled 
locally by our markets.

240

COCA-COLA HBC

Special note regarding forward‑looking statements
This document contains forward-looking statements that involve risks and uncertainties. These statements may generally, but not always, 
be identified by the use of words such as ‘believe’, ‘outlook’, ‘guidance’, ‘intend’, ‘expect’, ‘anticipate’, ‘plan’, ‘target’, ‘seek’, ‘estimates’, 
’potential‘ and similar expressions to identify forward-looking statements. All statements other than statements of historical fact, including, 
among others, statements regarding the future financial position and results; Coca-Cola HBC’s outlook for 2020 and future years; business 
strategy and the effects of the global economic slowdown; the impact of the sovereign debt crisis, currency volatility, Coca-Cola HBC’s 
recent acquisitions, and restructuring initiatives on Coca-Cola HBC’s business and financial condition; Coca-Cola HBC’s future dealings with 
The Coca-Cola Company; budgets; projected levels of consumption and production; projected raw material and other costs; estimates of 
capital expenditure; free cash flow; and effective tax rates and plans and objectives of management for future operations, are forward-looking 
statements. You should not place undue reliance on such forward-looking statements. By their nature, forward-looking statements involve 
risk and uncertainty because they reflect Coca-Cola HBC’s current expectations and assumptions about future events and circumstances 
that may not prove accurate. Forward-looking statements speak only as of the date they are made. Coca-Cola HBC’s actual results and 
events could differ materially from those anticipated in the forward-looking statements for many reasons, including the risks described in 
the Risk and materiality section. Although Coca-Cola HBC believes that, as of the date of this document, the expectations reflected in the 
forward-looking statements are reasonable, Coca-Cola HBC cannot assure that Coca-Cola HBC’s future results, level of activity, performance 
or achievements will meet these expectations. Moreover, neither Coca-Cola HBC, nor its Directors, employees, advisers nor any other 
person assumes responsibility for the accuracy and completeness of any forward-looking statements. After the date of this Integrated 
Annual Report, unless Coca-Cola HBC is required by law or the rules of the UK Financial Conduct Authority to update these forward-looking 
statements, Coca-Cola HBC makes no commitment to update any of these forward- looking statements to conform them either to actual 
results or to changes in Coca-Cola HBC’s expectations.

About our report
The 2020 Integrated Annual Report (the ‘Annual Report’) consolidates Coca-Cola HBC AG’s (also referred to as ‘Coca-Cola HBC’ or the 
‘Company’ or the ‘Group’) UK and Swiss disclosure requirements, while meeting the disclosure requirements for its secondary listing on the 
Athens Exchange. In addition, the Annual Report aims to deliver against the expectations of the Company’s stakeholders and sustainability 
reporting standards, providing a transparent overview of the Group’s performance and progress in sustainable development for 2020.

Our strategy is designed to deliver responsible, sustainable and profitable growth. Our strategic objectives of driving volume growth, focusing 
on value, improving efficiency and investing in the business are supported by our people and our commitment to sustainability. The initiatives 
we implemented to achieve our objectives and the evidence of our success during the year form the basis of the narrative in the Annual Report, 
which is structured around our stakeholders: our people, communities, consumers, customers and other stakeholders, with whom we work 
to enhance efficiencies in the business.

The Annual Report is for the year ended 31 December 2020, and its focus is on the primary core business of non-alcoholic ready-to-drink 
beverages across the 28 countries in which we operate. Our website and any other website referred to in the Annual Report are not 
incorporated by reference and do not form part of the Annual Report.

The consolidated financial statements of the Group, included on pages 144-201, have been prepared in accordance with International 
Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB). Coca-Cola HBC AG’s statutory 
financial statements, included on pages 213-223, have been prepared in accordance with the Swiss Code of Obligations. Unless otherwise 
indicated or required by context, all financial information contained in this document has been prepared in accordance with IFRS. For Swiss 
law purposes, the annual management report consists of the sections entitled ‘Strategic Report’, ‘Corporate Governance’ (without the 
sub-section ‘Director’s Remuneration Report’), ‘Supplementary Information’ and ‘Glossary’.

The Group uses certain Alternative performance measures (‘APMs’) which provide additional insights and understanding to the Group’s 
underlying operating and financial performance, financial condition and cash flows. A full list of these APMs, their definition and reconciliation 
to the respective IFRS measures can be found on pages 229-232.

This report is prepared in accordance with the Global Reporting Initiative (GRI) standards, core option. In addition, the sustainability aspects 
of this Annual Report comply with the AA1000AS Assurance Standard, and the advanced level requirements for communication on progress 
against the 10 Principles of the United Nations Global Compact. In addition, the report is aligned with the principles and elements of the 
International Integrated Reporting Council’s (IIRC) framework. Carbon emissions are calculated using the GHG Protocol Corporate Accounting 
and Reporting Standard methodology. Furthermore, Coca-Cola HBC supports the Task Force on Climate-related Financial Disclosures (TCFD) 
and for the first time in 2020 reports to the Sustainability Accounting Standards Board (SASB) framework. The sustainability aspects of the 
Integrated Annual Report have been verified by an independent professional assurance provider as dictated by the Company’s Operating 
and Sustainability Steering Committees, and you can find the relevant assurance statement on pages 234-236. As with the rest of the 
information provided, the sustainability aspects of this Annual Report are for the full year ended 31 December 2020 and the related information 
presented is based on an annual reporting cycle.

We remain committed to strong corporate governance and leadership as well as transparency in our disclosures. We will continue to review 
our reporting approach and routines, to ensure they meet best practice reporting standards and the expectations of our stakeholders, 
and provide visibility on how we create sustainable value for the communities we serve.

1.  Co-packers are excluded from environmental reporting and data.

Visit us

www.coca‑colahellenic.com

Write to us

The Group site features all the latest news 

We have dedicated email addresses which 

and stories from around our business and 

you can use to communicate with us:

communities, as well as an interactive 

online version of this report.

investor.relations@cchellenic.com 

sustainability@cchellenic.com

240

COCA-COLA HBC

Special note regarding forward‑looking statements

This document contains forward-looking statements that involve risks and uncertainties. These statements may generally, but not always, 

be identified by the use of words such as ‘believe’, ‘outlook’, ‘guidance’, ‘intend’, ‘expect’, ‘anticipate’, ‘plan’, ‘target’, ‘seek’, ‘estimates’, 

’potential‘ and similar expressions to identify forward-looking statements. All statements other than statements of historical fact, including, 

among others, statements regarding the future financial position and results; Coca-Cola HBC’s outlook for 2020 and future years; business 

strategy and the effects of the global economic slowdown; the impact of the sovereign debt crisis, currency volatility, Coca-Cola HBC’s 

recent acquisitions, and restructuring initiatives on Coca-Cola HBC’s business and financial condition; Coca-Cola HBC’s future dealings with 

The Coca-Cola Company; budgets; projected levels of consumption and production; projected raw material and other costs; estimates of 

capital expenditure; free cash flow; and effective tax rates and plans and objectives of management for future operations, are forward-looking 

statements. You should not place undue reliance on such forward-looking statements. By their nature, forward-looking statements involve 

risk and uncertainty because they reflect Coca-Cola HBC’s current expectations and assumptions about future events and circumstances 

that may not prove accurate. Forward-looking statements speak only as of the date they are made. Coca-Cola HBC’s actual results and 

events could differ materially from those anticipated in the forward-looking statements for many reasons, including the risks described in 

the Risk and materiality section. Although Coca-Cola HBC believes that, as of the date of this document, the expectations reflected in the 

forward-looking statements are reasonable, Coca-Cola HBC cannot assure that Coca-Cola HBC’s future results, level of activity, performance 

or achievements will meet these expectations. Moreover, neither Coca-Cola HBC, nor its Directors, employees, advisers nor any other 

person assumes responsibility for the accuracy and completeness of any forward-looking statements. After the date of this Integrated 

Annual Report, unless Coca-Cola HBC is required by law or the rules of the UK Financial Conduct Authority to update these forward-looking 

statements, Coca-Cola HBC makes no commitment to update any of these forward- looking statements to conform them either to actual 

results or to changes in Coca-Cola HBC’s expectations.

About our report

The 2020 Integrated Annual Report (the ‘Annual Report’) consolidates Coca-Cola HBC AG’s (also referred to as ‘Coca-Cola HBC’ or the 

‘Company’ or the ‘Group’) UK and Swiss disclosure requirements, while meeting the disclosure requirements for its secondary listing on the 

Athens Exchange. In addition, the Annual Report aims to deliver against the expectations of the Company’s stakeholders and sustainability 

reporting standards, providing a transparent overview of the Group’s performance and progress in sustainable development for 2020.

Our strategy is designed to deliver responsible, sustainable and profitable growth. Our strategic objectives of driving volume growth, focusing 

on value, improving efficiency and investing in the business are supported by our people and our commitment to sustainability. The initiatives 

we implemented to achieve our objectives and the evidence of our success during the year form the basis of the narrative in the Annual Report, 

which is structured around our stakeholders: our people, communities, consumers, customers and other stakeholders, with whom we work 

to enhance efficiencies in the business.

The Annual Report is for the year ended 31 December 2020, and its focus is on the primary core business of non-alcoholic ready-to-drink 

beverages across the 28 countries in which we operate. Our website and any other website referred to in the Annual Report are not 

incorporated by reference and do not form part of the Annual Report.

The consolidated financial statements of the Group, included on pages 144-201, have been prepared in accordance with International 

Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB). Coca-Cola HBC AG’s statutory 

financial statements, included on pages 213-223, have been prepared in accordance with the Swiss Code of Obligations. Unless otherwise 

indicated or required by context, all financial information contained in this document has been prepared in accordance with IFRS. For Swiss 

law purposes, the annual management report consists of the sections entitled ‘Strategic Report’, ‘Corporate Governance’ (without the 

sub-section ‘Director’s Remuneration Report’), ‘Supplementary Information’ and ‘Glossary’.

The Group uses certain Alternative performance measures (‘APMs’) which provide additional insights and understanding to the Group’s 

underlying operating and financial performance, financial condition and cash flows. A full list of these APMs, their definition and reconciliation 

to the respective IFRS measures can be found on pages 229-232.

This report is prepared in accordance with the Global Reporting Initiative (GRI) standards, core option. In addition, the sustainability aspects 

of this Annual Report comply with the AA1000AS Assurance Standard, and the advanced level requirements for communication on progress 

against the 10 Principles of the United Nations Global Compact. In addition, the report is aligned with the principles and elements of the 

International Integrated Reporting Council’s (IIRC) framework. Carbon emissions are calculated using the GHG Protocol Corporate Accounting 

and Reporting Standard methodology. Furthermore, Coca-Cola HBC supports the Task Force on Climate-related Financial Disclosures (TCFD) 

and for the first time in 2020 reports to the Sustainability Accounting Standards Board (SASB) framework. The sustainability aspects of the 

Integrated Annual Report have been verified by an independent professional assurance provider as dictated by the Company’s Operating 

and Sustainability Steering Committees, and you can find the relevant assurance statement on pages 234-236. As with the rest of the 

information provided, the sustainability aspects of this Annual Report are for the full year ended 31 December 2020 and the related information 

presented is based on an annual reporting cycle.

We remain committed to strong corporate governance and leadership as well as transparency in our disclosures. We will continue to review 

our reporting approach and routines, to ensure they meet best practice reporting standards and the expectations of our stakeholders, 

and provide visibility on how we create sustainable value for the communities we serve.

1.  Co-packers are excluded from environmental reporting and data.

Visit us

www.coca‑colahellenic.com
The Group site features all the latest news 
and stories from around our business and 
communities, as well as an interactive 
online version of this report.

Write to us
We have dedicated email addresses which 
you can use to communicate with us:

investor.relations@cchellenic.com 
sustainability@cchellenic.com

Coca‑Cola HBC AG
Turmstrasse 26, CH-6312 Steinhausen, Switzerland
www.coca-colahellenic.com
investor.relations@cchellenic.com
sustainability@cchellenic.com

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