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Comcast

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FY2008 Annual Report · Comcast
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FORM 10-K

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

(Mark One)
È

‘

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

FOR THE FISCAL YEAR ENDED DECEMBER 31, 2008
OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

FOR THE TRANSITION PERIOD FROM

TO

Commission file number 001-32871

COMCAST CORPORATION
(Exact name of registrant as specified in its charter)

PENNSYLVANIA
(State or other jurisdiction of incorporation or organization)
One Comcast Center, Philadelphia, PA
(Address of principal executive offices)

27-0000798
(I.R.S. Employer Identification No.)
19103-2838
(Zip Code)

Registrant’s telephone number, including area code: (215) 286-1700

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

Title of Each Class

Name of Each Exchange on which Registered

Class A Common Stock, $0.01 par value
Class A Special Common Stock, $0.01 par value
2.0% Exchangeable Subordinated Debentures due 2029
6.625% Notes due 2056
7.00% Notes due 2055
7.00% Notes due 2055, Series B
8.375% Guaranteed Notes due 2013
9.455% Guaranteed Notes due 2022

Nasdaq Global Select Market
Nasdaq Global Select Market
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
NONE

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes È No ‘

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ‘ No È

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has
been subject to such filing requirements for the past 90 days. Yes È No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendments to this Form 10-K. ‘

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
(Check one):

Large accelerated filer È

Accelerated filer ‘

Non-accelerated filer ‘

Small reporting company ‘

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ‘ No È

As of June 30, 2008, the aggregate market value of the Class A common stock and Class A Special common stock held by non-affiliates
of the Registrant was $39.033 billion and $15.656 billion, respectively.

As of December 31, 2008, there were 2,060,982,734 shares of Class A common stock, 810,211,190 shares of Class A Special common
stock and 9,444,375 shares of Class B common stock outstanding.

Part III—The Registrant’s definitive Proxy Statement for its annual meeting of shareholders presently scheduled to be held in May 2009.

DOCUMENTS INCORPORATED BY REFERENCE

Comcast Corporation
2008 Annual Report on Form 10-K

Table of Contents

PART I
Item 1
Item 1A
Item 1B
Item 2
Item 3
Item 4

PART II
Item 5
Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B

PART III
Item 10
Item 11
Item 12
Item 13
Item 14

PART IV
Item 15
Signatures

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Submission of Matters to a Vote of Security Holders

Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

Directors and Executive Officers of the Registrant
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management
Certain Relationships and Related Transactions
Principal Accountant Fees and Services

Exhibits and Financial Statement Schedules

1
13
16
16
17
18

19
21
22
36
38
79
79
79

80
81
81
81
81

82
85

This Annual Report on Form 10-K is for the year ended December 31, 2008. This Annual Report on Form 10-K modifies and supersedes
documents filed before it. The Securities and Exchange Commission (“SEC”) allows us to “incorporate by reference” information that we
file with them, which means that we can disclose important information to you by referring you directly to those documents. Information
incorporated by reference is considered to be part of this Annual Report on Form 10-K. In addition, information that we file with the SEC in
the future will automatically update and supersede information contained in this Annual Report on Form 10-K. Throughout this Annual
Report on Form 10-K, we refer to Comcast Corporation as “Comcast;” Comcast and its consolidated subsidiaries as “we,” “us” and “our;”
and Comcast Holdings Corporation as “Comcast Holdings.”

Our registered trademarks include Comcast and the Comcast logo. Our trademarks include Fancast and FEARnet. This Annual Report on
Form 10-K also contains other trademarks, service marks and trade names owned by us as well as those owned by others.

[THIS PAGE INTENTIONALLY LEFT BLANK]

Part I

Item 1: Business

General Developments of Our Businesses

We are the nation’s leading provider of cable services, offering a
variety of entertainment, information and communications services
to residential and commercial customers. As of December 31, 2008,
our cable systems served approximately 24.2 million video custom-
ers, 14.9 million high-speed Internet customers and 6.5 million
phone customers and passed over 50.6 million homes in 39 states
and the District of Columbia. We report the results of these oper-
ations as our Cable segment, which generates approximately 95%
of our consolidated revenue. Our Cable segment also includes the
operations of our regional sports networks. Our other reportable
consists primarily of our national
segment, Programming,
programming networks, including E!, Golf Channel, VERSUS, G4
and Style. We were incorporated under the laws of Pennsylvania in
December 2001. Through our predecessors, we have developed,
managed and operated cable systems since 1963.

information and communication,

Our other business interests include Comcast Interactive Media
and Comcast Spectacor. Comcast Interactive Media develops and
operates Comcast’s Internet businesses focused on entertain-
ment,
including Comcast.net,
Fancast, thePlatform, Fandango, Plaxo and DailyCandy. Comcast
Spectacor owns two professional sports teams and two large,
multipurpose arenas, and manages other facilities for sporting
events, concerts and other events. Comcast Interactive Media,
Comcast Spectacor and all other consolidated businesses not
included in our Cable or Programming segment are included in
“Corporate and Other” activities.

For financial and other information about our reportable segments,
refer to Item 8, Note 16 to our consolidated financial statements
included in this Annual Report on Form 10-K.

Available Information and Web Sites

Our phone number is (215) 286-1700, and our principal executive
offices are located at One Comcast Center, Philadelphia, PA
19103-2838. The public may read and copy any materials we file
with the SEC at the SEC’s Public Reference Room at 100 F Street,
NE, Washington, DC 20549. The public may obtain information on
the operation of the Public Reference Room by calling the SEC at
1-800-SEC-0330. Our Annual Reports on Form 10-K, Quarterly
Reports on Form 10-Q, Current Reports on Form 8-K and any
amendments to such reports filed with or furnished to the SEC
under Sections 13(a) or 15(d) of the Securities Exchange Act of
1934, as amended (the “Exchange Act”), are available free of
charge on the SEC’s Web site at www.sec.gov and on our Web
site at www.comcast.com as soon as reasonably practicable after
such reports are electronically filed with the SEC. The information
posted on our Web site is not incorporated into our SEC filings.

The following are the more significant developments in our busi-
nesses in 2008:

(cid:129) growth in consolidated revenue of 10.9% to approximately
$34.3 billion and an increase in consolidated operating income
of 20.7% to approximately $6.7 billion

(cid:129) growth in Cable segment revenue of 10.7% to approximately
$32.4 billion and an increase in operating income before
depreciation and amortization of 10.5% to approximately $13.2
billion

(cid:129) the addition of approximately 1.5 million digital video customers,
approximately 1.3 million high-speed Internet customers,
approximately 2.0 million digital phone customers and a
decrease of approximately 575,000 video customers (excluding
in each case customers obtained through acquisitions)

(cid:129) a reduction in Cable segment capital expenditures of 7.5% to

approximately $5.5 billion

(cid:129) the transition of more of our programming to digital transmission
rather than analog transmission in order to recapture bandwidth
that will allow us to continue to expand our service offerings

(cid:129) the initial deployment of DOCSIS 3.0 high-speed Internet

technology, also referred to as Wideband

(cid:129) the acquisition of cable systems serving Illinois and Indiana
(approximately 696,000 video customers), as a result of the
dissolution of Insight Midwest, LP (the “Insight transaction”), in
January 2008

(cid:129) an investment as part of an investor group in a new entity
named Clearwire that
is focusing on the deployment of a
nationwide 4G wireless network using its significant wireless
spectrum holdings and was formed through the combination of
the 4G wireless broadband businesses of Clearwire’s legal
predecessor and Sprint Nextel
through related
agreements entered into in connection with our investment, we
will be able to offer wireless services utilizing Clearwire’s 4G and
certain of Sprint’s existing wireless networks

(“Sprint”);

(cid:129) the completion of various transactions, including the acquisition
of Internet-related businesses, which include Plaxo and Daily-
Candy, and the purchase of an additional ownership interest in
Comcast SportsNet Bay Area

(cid:129) the repurchase of approximately 141 million shares of our Class A
common stock and Class A Special common stock for approx-
imately $2.8 billion under our share repurchase authorization

1

Comcast 2008 Annual Report on Form 10-K

(cid:129) the initiation of a quarterly dividend of $0.0625 per share in
February 2008; we declared dividends of approximately $727
million in 2008, of which $547 million were paid during 2008

We operate our businesses in an intensely competitive environ-
ment. Competition for
the cable services we offer consists
primarily of direct broadcast satellite (“DBS”) operators and phone
companies. In 2008, our competitors continued to add features

and adopt aggressive pricing and packaging for services that are
comparable to the services we offer and the local phone compa-
nies have continued to expand their service areas. A substantial
portion of our revenue comes from residential customers whose
spending patterns may be affected by prevailing economic con-
ditions.
Intensifying competition and a weakening economy
affected our net customer additions in 2008 and may, if these
conditions continue, adversely impact our results of operations in
the future.

Description of Our Businesses

Cable Segment

The table below summarizes certain customer and penetration data for our cable operations as of December 31.

(in millions)

Homes passed(a)
Video

Video customers(b)
Penetration(c)
Digital video customers(d)
Digital video penetration(c)

High-speed Internet
Available homes(e)
Internet customers
Penetration(c)

Phone

Available homes(e)
Phone customers
Penetration(c)

2008

50.6

24.2
47.8%
17.0
70.3%

50.3
14.9
29.7%

46.7
6.5
13.9%

2007

48.5

24.1
49.6%
15.2
63.1%

48.1
13.2
27.5%

42.2
4.6
10.8%

2006

45.7

23.4
51.3%
12.1
51.9%

45.2
11.0
24.4%

31.5
2.4
7.6%

2005

38.6

20.3
52.7%
9.1
44.8%

38.2
8.1
21.1%

19.6
1.2
6.0%

2004

37.8

20.5
54.1%
8.1
39.4%

37.1
6.6
17.8%

8.9
1.1
12.2%

Basis of Presentation: Information related to cable system acquisitions is included from the date acquired. Information related to cable systems sold or exchanged is excluded for
all periods presented. All percentages are calculated based on actual amounts. Minor differences may exist due to rounding.

(a) Homes are considered passed (“homes passed”) if we can connect them to our distribution system without further extending the transmission lines. As described in Note
(b) below, in the case of certain multiple dwelling units (“MDUs”), such as apartment buildings and condominium complexes, homes passed are counted on an adjusted basis.
Homes passed is an estimate based on the best available information. Homes passed and available homes do not include the number of small and medium-sized businesses
passed, which cannot be reasonably estimated at this time.

(b) Generally, a dwelling or commercial unit with one or more television sets connected to our distribution system counts as one video customer. In the case of some MDUs, we
count homes passed and video customers on a Federal Communications Commission (“FCC”) equivalent basis by dividing total revenue received from a contract with an MDU
by the standard residential rate where the specific MDU is located.

(c) Penetration is calculated by dividing the number of customers by the number of homes passed or available homes, as appropriate. The number of customers includes our

small and medium-sized business customers.

(d) Digital video customers are those who receive any level of video service via digital transmissions. A dwelling with one or more digital set-top boxes counts as one digital video

customer. On average, as of December 31, 2008, each digital video customer had 1.6 digital set-top boxes.

(e) Homes are considered available (“available homes”) if we can connect them to our distribution system without further upgrading the transmission lines and if we offer the serv-

ice in that area. Available homes for phone include digital and circuit-switched homes. See also note (a) above.

Comcast 2008 Annual Report on Form 10-K

2

Cable Services
We offer a variety of services over our cable systems, including
video, high-speed Internet and phone services (“cable services”)
and market these services individually and in packages. Sub-
stantially all of our customers are residential customers. We have
traditionally offered our video services to restaurants and hotels,
and we are now offering our cable services to small and medium-
sized businesses. Monthly subscription rates and related charges
vary according to the service selected and the type of equipment
the customer uses, and customers typically pay us on a monthly
basis. While residential customers may discontinue services at any
time, business customers may only discontinue their services in
accordance with the terms of their respective contracts, which
typically have one to three year terms.

We are focusing our
technology initiatives on extending the
capacity and efficiency of our networks, increasing the capacity
and functionality of advanced set-top boxes, developing and
integrating cross-service features and functionality, and developing
interactive services.

Video Services
Our video service offerings range from a limited analog service to a
full digital service, as well as advanced services, including high-
definition television (“HDTV”) and digital video recorder (“DVR”). We
tailor our channel offerings for each system serving a particular
geographic area according to applicable local and federal regu-
latory requirements, programming preferences and demographics.

Our video services consist of a limited analog service, which gen-
erally includes access to between 20 and 40 channels of
programming, an expanded analog service, which generally
includes access to between 60 and 80 channels of programming,
and digital video services with access to over 250 channels,
depending on the level of service selected. Our video services
generally include programming provided by national and local
broadcast networks, national and regional cable networks, and
governmental and public access programming. Our digital video
services generally include access to multiple music channels; our
On Demand service; and an interactive, on-screen program guide.
We also offer some specialty tiers with sports, family or interna-
tional themes.

Our video customers may also subscribe to premium channel
programming. Premium channels include cable networks such as
HBO, Showtime, Starz and Cinemax, which generally offer, with-
out commercial
live
interruption, movies, original programming,
and taped sporting events, concerts and other special features.

Our On Demand service allows our digital video customers the
opportunity to choose from a selection of more than 10,000
standard-definition and high-definition programs over the course of
a month; start the programs at whatever time is convenient; and
pause, rewind and fast-forward the programs. The majority of our

On Demand content is available to our digital video customers at
no additional charge, with additional content available on a
pay-per-view basis. Digital video customers subscribing to pre-
mium channels generally have access to the premium channel’s
On Demand content without additional fees. Our pay-per-view On
Demand service allows our video customers to order, for a sepa-
rate fee, individual new release and library movies and special-
event programs, such as professional boxing, professional
wrestling and concerts. We are continuing to expand the number
of On Demand choices, including HDTV programming.

including most major broadcast networks,

Video customers may also subscribe to our advanced services,
HDTV and DVR. Our HDTV service provides our video customers
with improved, high-resolution picture quality,
improved audio
quality and a wide-screen format. Our HDTV service offers our
digital video customers a broad selection of high-definition pro-
leading
gramming,
national cable networks, premium channels and regional sports
networks. In addition, our On Demand service provides over 1,000
HDTV programming choices. We are continuing to expand our
HDTV programming choices. Our DVR service lets digital video
customers select, record and store programs and play them at
whatever time is convenient. Our DVR service also provides the
ability to pause and rewind “live” television.

High-Speed Internet Services
We offer high-speed Internet services with Internet access at
downstream speeds of up to 24 Mbps, depending on the service
selected, and up to 50 Mbps with the introduction of DOCSIS 3.0
technology, also referred to as Wideband, based on geographic
market availability. These services also include our interactive por-
tal, Comcast.net, which provides multiple e-mail addresses and
online storage, as well as a variety of content and value-added
features and enhancements that are designed to take advantage
of the speed of the Internet services we provide.

Phone Services
We offer a Voice over Internet Protocol (“VoIP”) digital phone serv-
ice that provides either usage-based or unlimited local and
domestic long-distance calling, including features such as voice
mail, caller ID and call waiting. We phased out substantially all of
our circuit-switched phone service in 2008.

Advertising
As part of our programming license agreements with programming
networks, we often receive an allocation of scheduled advertising
time that we may sell to local, regional and national advertisers. We
also coordinate the advertising sales efforts of other cable oper-
ators in some markets, and in some markets we operate
advertising interconnects. These interconnects establish a physical,
direct link between multiple cable systems and provide for the sale
of regional and national advertising across larger geographic areas
than could be provided by a single cable company. We are also in
the process of developing technology for interactive advertising.

3

Comcast 2008 Annual Report on Form 10-K

Regional Sports Networks
regional sports networks include Comcast SportsNet
Our
(Philadelphia), Comcast SportsNet Mid-Atlantic
(Baltimore/
Washington), Cable Sports Southeast, Comcast SportsNet
Chicago, MountainWest Sports Network, Comcast SportsNet
California (Sacramento), Comcast SportsNet New England
(Boston), Comcast SportsNet Northwest (Portland) and Comcast
SportsNet Bay Area (San Francisco). These networks generate
revenue from monthly per subscriber license fees paid by multi-
channel video providers and through the sale of advertising time.

Other Revenue Sources
We also generate revenue from our digital media center,
installation services, commissions from electronic retailing net-
works and fees from other services.

Sources of Supply
To offer our video services, we license from programming net-
works the substantial majority of the programming channels and
the associated On Demand offerings we distribute, and we gen-
erally pay a monthly fee for such programming on a per video
subscriber, per channel basis. We attempt to secure long-term
programming licenses with volume discounts and/or marketing
support and incentives. We also license individual programs or
packages of programs from programming suppliers for our On
Demand service, generally under shorter-term agreements.

Our video programming expenses depend on the number of our
video customers, the number of channels and programs we pro-
vide, and the programming license fees we are charged. We
expect our programming expenses to continue to be our largest
single expense item and to increase in the future.

Customer and Technical Services
We service our customers through local, regional and national call
and technical centers. These call centers provide 24/7 call-
telemarketing and other services. Our
answering capability,
technical services group performs various tasks,
including
installations, transmission and distribution plant maintenance, plant
upgrades, and activities related to customer service.

Technology
Our cable systems employ a network architecture of hybrid fiber
coax that we believe is sufficiently flexible and scalable to support
our future requirements. This network allows the two-way delivery
of transmissions, which is essential to providing interactive video
services, such as On Demand, and high-speed Internet and digital
phone services.

We continue to work on technology initiatives, including:

(cid:129) development of cross-platform functionality that will

integrate

key features of two or more of our services

(cid:129) recapture of bandwidth available in our network, both by deliver-
ing more of our programming through digital, as opposed to
analog, transmission and by exploiting digital optimization

(cid:129) development of

technology that provides early detection of
problems within our network and provides our technicians with
enhanced diagnostic tools

(cid:129) development of software for our network and for set-top boxes
that measures the reliability and quality of our video signals and
identifies video problems for particular customers

We purchase a significant number of the set-top boxes and net-
work equipment from a limited number of suppliers that we use in
providing our video services.

(cid:129) the internal development of strategically important software and
technologies, as well as technology specifications that integrate
third-party software

For our high-speed Internet portal, Comcast.net, we license soft-
ware products (such as e-mail and security software) and content
(such as news feeds) from a variety of suppliers under contracts in
which we generally pay on a fixed-fee basis, or on a per customer
basis in the case of software product licenses, or on a video
advertising revenue share basis in the case of content licenses.

To offer our phone services, we license software products (such
as voice mail) from a variety of suppliers under multiyear contracts.
The fees we pay are based on the consumption of the related
services.

In connection with our provision of cable services, we license all of
our billing software from two vendors.

(cid:129) expanding our use of open technology solutions that allow multi-

ple vendors to more easily integrate with our technology

(cid:129) working with members of CableLabs, a nonprofit research and
development consortium founded by members of the cable
industry, to develop and integrate a common software platform,
known as tru2way,
that enables cable companies, content
developers, network programmers, consumer electronics
companies and others to extend interactivity to the TV set and
other types of devices

(cid:129) exploring wireless options to extend our services outside the
home to provide mobility and create new features that integrate
with our services, including our November 2008 investment in a
new entity named Clearwire that is focusing on the deployment
of a nationwide 4G wireless network and our purchase of wire-
less spectrum, both directly and through a consortium

Comcast 2008 Annual Report on Form 10-K

4

Sales and Marketing
We offer our products and services directly to customers through
our call centers, door-to-door selling, direct mail advertising, tele-
vision advertising, local media advertising, telemarketing and retail
outlets. We also market our video, high-speed Internet and digital
phone services individually and as bundled services.

Competition
We operate our businesses in an intensely competitive environ-
ment. We compete with a number of different companies that offer
a broad range of services through increasingly diverse means.
Competition for the cable services we offer consists primarily of
DBS operators and local phone companies. In 2008, our com-
petitors continued to add features and adopt aggressive pricing
and packaging for services that are comparable to the services we
offer, and the local phone companies have continued to expand
their service areas. These competitive factors have had an impact
on and are likely to continue to affect our results of operations. In
addition, we operate in a technologically complex environment
where it is likely that new technologies will further increase the
number of competitors we face for our video, high-speed Internet
and phone services, and for our advertising business. We expect
advances in communications technology, such as video streaming
over the Internet, to continue in the future, and we are unable to
predict what effects these developments will have on our busi-
nesses and operations.

Video Services
We compete with a number of different sources that provide news,
sports, information and entertainment programming to consumers,
including:

(cid:129) DBS providers that transmit satellite signals containing video
programming, data and other information to receiving dishes
located on the customer’s premises

(cid:129) certain local phone companies that have built and are continuing
in some cases
to build wireline fiber-optic-based networks,
using Internet protocol (“IP”) technology, to provide video and
data services in substantial portions of their service areas and in
an increasing number of our service areas, in addition to market-
ing DBS service in certain areas

(cid:129) other providers that build and operate wireline communications
systems in the same communities that we serve, including those
operating as franchised cable operators

(cid:129) online services that offer Internet video streaming, downloading
and distribution of movies, television shows and other video
programming

(cid:129) satellite master antenna television systems, known as SMATVs,
that generally serve condominiums, apartment and office com-
plexes, and residential developments

(cid:129) local television broadcast stations that provide free over-the-air

programming

(cid:129) wireless and other emerging mobile technologies that provide

for the distribution and viewing of video programming

(cid:129) video rental services and home video products

In recent years, Congress has enacted legislation and the FCC has
adopted regulatory policies intended to provide a favorable operat-
ing environment for existing competitors and for potential new
competitors to our cable systems. The FCC adopted rules favoring
new investment by local phone companies in networks capable of
distributing video programming and rules allocating and auctioning
spectrum for new wireless services that may compete with our
video service offerings. Furthermore, the FCC and various state
governments have adopted measures that reduce or eliminate local
franchising requirements for new entrants into the multichannel
video marketplace, including local phone companies. Certain of
these franchising entry measures have already been adopted in
many states in which we operate. We could be materially dis-
advantaged if FCC and state franchising rules continue to set a
different, less burdensome standard for some of our competitors
than for ourselves (see “Legislation and Regulation” below).

Direct broadcast satellite systems
According to recent government and industry reports, conven-
tional, medium-power and high-power satellites provide video
programming to over 35 million customers in the United States.
DBS providers with high-power satellites typically offer more than
250 channels of programming, including programming services
substantially similar to those our cable systems provide. Two
companies, DIRECTV and DISH Network, provide service to sub-
stantially all of these DBS customers.

High-power satellite service can be received throughout the con-
tinental United States through small
rooftop or side-mounted
outdoor antennas. Satellite systems use video compression tech-
nology to increase channel capacity and digital technology to
improve the quality and quantity of the signals transmitted to their
customers. Our digital cable service is competitive with the pro-
gramming, channel capacity and quality of signals currently
delivered to customers by DBS providers.

Federal
legislation establishes, among other things, a compulsory
copyright license that permits satellite systems to retransmit local
broadcast television signals to customers who reside in the local tele-
vision station’s market. These companies are currently transmitting
local broadcast signals in most markets that we serve. Additionally,
federal law generally provides satellite systems with access to cable-
affiliated video programming services delivered by satellite. DBS
providers also have arrangements with local phone companies in
which the DBS provider’s video services are sold together with a local
phone company’s high-speed Internet and phone services.

5

Comcast 2008 Annual Report on Form 10-K

High-Speed Internet Services
We compete with a number of other companies, many of which
have substantial resources, including:

(cid:129) phone companies

(cid:129) Internet service providers (“ISPs”), such as AOL, Earthlink and

Microsoft

(cid:129) wireless phone companies and other providers of wireless Inter-

net service

(cid:129) power companies

Digital subscriber line (“DSL”) technology allows Internet access to
be provided to customers over telephone lines at data trans-
than those of dial-up
mission speeds substantially greater
modems. Local phone companies and other companies offer DSL
service, and several of them have increased transmission speeds,
lowered prices or created bundled service packages. In addition,
some local phone companies, such as AT&T and Verizon, have
built and are continuing to build fiber-optic-based networks that
allow them to provide data transmission speeds that exceed those
that can be provided with DSL technology and are now offering
these higher speed services in many of our markets. The FCC has
reduced the obligations of local phone companies to offer their
broadband facilities on a wholesale or retail basis to competitors,
and it has freed their DSL services of common carrier regulation.

Various wireless phone companies are offering wireless high-
speed Internet services.
in a growing number of
In addition,
commercial areas, such as retail malls, restaurants and airports,
Wi-Fi Internet service is available. Numerous local governments are
also considering or actively pursuing publicly subsidized Wi-Fi and
WiMAX Internet access networks, and commercial WiMAX offer-
ings are being rolled out.

The FCC has adopted an order that prohibits us from engaging in
certain high-speed Internet network management practices, and
Congress and the FCC are considering creating certain rights for
Internet content providers and for users of high-speed Internet
services by imposing “net neutrality” requirements on service pro-
viders. These requirements, as well as any other measures
adopted by Congress or the FCC that impose additional obliga-
tions on high-speed Internet service providers, could adversely
affect our high-speed Internet business (see “Legislation and
Regulation” below).

Local phone companies
Local phone companies, in particular AT&T and Verizon, have built
and continue to build fiber-optic-based networks to provide video
services in substantial portions of their service areas. These local
phone companies have continued to offer video services in an
increasing number of our service areas, and we anticipate that local
phone companies’ video services will be offered in a substantial
portion of our service areas in the near future. In certain areas, video
services are being offered in addition to joint marketing arrange-
ments local phone companies have entered into with DBS
providers. Local phone companies have taken various positions on
the question of whether they need a local cable television franchise
to provide video services. Some, like Verizon, have applied for local
cable franchises while others, like AT&T, claim that they can provide
their video services without a local cable franchise. Notwithstanding
their positions, both AT&T and Verizon have filed for video service
franchise certificates under state franchising laws (see “Legislation
and Regulation” below).

Other providers
We operate our cable systems under nonexclusive franchises that
are issued by a local community governing body, such as a city
council or county board of supervisors or, in some cases, by a state
regulatory agency. Federal law prohibits franchising authorities from
unreasonably denying requests for additional franchises, and it per-
mits franchising authorities to operate cable systems. In addition to
local phone companies, various other companies, including those
that traditionally have not provided cable services and have sub-
stantial financial resources (such as public utilities, including those
that own some of the poles to which our cables are attached), have
obtained cable franchises and provide competing cable services.
These and other cable systems offer cable services in various areas
where we hold franchises. We anticipate that facilities-based com-
petitors will emerge in other franchise areas that we serve.

Satellite master antenna television systems
Our cable systems also compete for customers with SMATV sys-
to
tems. SMATV system operators typically are not subject
regulation in the same manner as local, franchised cable system
operators. SMATV systems offer customers both improved
reception of local television stations and much of the programming
offered by our cable systems. In addition, some SMATV operators
offer packages of video, Internet and phone services to residential
and commercial developments.

Local broadcast services
Local broadcast stations have the ability to broadcast multiple
streams of free programming in their digital broadcast spectrum,
and some broadcasters are providing such services in markets that
we serve. The increasing use of such free multicast services could
present competitive challenges to our cable service.

Comcast 2008 Annual Report on Form 10-K

6

Phone Services
Our digital phone service competes against local phone compa-
nies, wireless phone service providers, competitive local exchange
carriers (“CLECs”) and other VoIP service providers. The local
phone companies have substantial capital and other resources,
longstanding customer relationships, and extensive existing facili-
ties and network rights-of-way. A few CLECs also have existing
local networks and significant financial resources.

Advertising
We compete for the sale of advertising against a wide variety of
media,
including local broadcast stations, national broadcast
networks, national and regional programming networks, local radio
broadcast stations, local and regional newspapers, magazines and
Internet sites.

Programming Segment

The table below presents a summary of our most significant consolidated national programming networks as of December 31, 2008.

Approximate
U.S. Subscribers
(in millions)

Description

Programming Network

E!
Golf Channel
VERSUS
G4
Style

contracts

entered into multiyear

Revenue for our programming networks is primarily generated
from the sale of advertising and from monthly per subscriber
license fees paid by multichannel video providers that have typi-
cally
to distribute our
programming networks. To obtain long-term contracts with
distributors, we may make cash payments, provide an initial period
in which license fee payments are waived or do both. Our
programming networks assist distributors with ongoing marketing
and promotional activities to retain existing customers and acquire
new customers. Although we believe prospects of continued car-
riage and marketing of our programming networks by larger
distributors are generally good, the loss of one or more of such
distributors could have a material adverse effect on our program-
ming networks.

Sources of Supply
Our programming networks often produce their own television
programs and broadcasts of live events. This often requires us to
acquire the rights to the content that is used in such productions
(such as rights to screenplays or sporting events). In other cases,
our programming networks license the cable telecast rights to
television programs produced by third parties.

Competition
Our programming networks compete with other
television
programming services for distribution and programming. In addi-
tion, our programming networks compete for audience share with

85
73
66
57
51

Pop culture and entertainment-related programming
Golf and golf-related programming
Sports and leisure programming
Gamer lifestyle programming
Lifestyle-related programming

including
all other forms of programming provided to viewers,
broadcast networks; local broadcast stations; pay and other cable
networks; home video, pay-per-view and video on demand serv-
ices; and Internet sites. Finally, our programming networks
compete for advertising revenue with other national and local
media, including other television networks, television stations, radio
stations, newspapers, Internet sites and direct mail.

Other Businesses

information and communication,

Our other business interests include Comcast Interactive Media
and Comcast Spectacor. Comcast Interactive Media develops and
operates Comcast’s Internet businesses focused on entertain-
ment,
including Comcast.net,
Fancast, thePlatform, Fandango, Plaxo and DailyCandy. Comcast
Spectacor owns two professional sports teams and two large,
multipurpose arenas, and manages other facilities for sporting
events, concerts and other events.

We also own noncontrolling interests in certain networks and
content providers, including MGM, iN DEMAND, TV One, PBS
KIDS Sprout, FEARnet, New England Cable News, Pittsburgh
Cable News Channel, Music Choice and SportsNet New York. In
addition, we have noncontrolling interests in wireless-related
companies, including Clearwire and SpectrumCo, LLC.

7

Comcast 2008 Annual Report on Form 10-K

Legislation and Regulation

Our Cable segment is subject to regulation by federal, state and
local governmental authorities under federal and state laws and
regulations as well as agreements we enter into with franchising
authorities. The Communications Act of 1934, as amended (the
“Communications Act” or “Act”) and FCC regulations and policies
affect significant aspects of our Cable segment, including cable
system ownership, video customer rates, carriage of broadcast
television stations, the way we sell our programming packages to
customers, access to cable system channels by franchising
authorities and other parties, the use of utility poles and conduits
and the offering of our high-speed Internet and phone services.
Our Programming segment
to more limited gov-
ernmental regulation.

is subject

Federal regulation and regulatory scrutiny of our Cable and Pro-
gramming segments have increased over the last three years,
even as the cable industry is subject to increasing competition
from DBS providers, phone companies and others for video, high-
the FCC has
speed Internet and phone services. Meanwhile,
provided regulatory relief and various regulatory advantages to our
competitors, examples of which are provided below. Further, in
some areas, the Communications Act treats certain multichannel
video programming distributors (“MVPDs”) differently from others.
For example, ownership limits, pricing and packaging regulation,
must-carry and franchising are not applicable to our DBS com-
petitors. Regulation continues to present significant adverse risks
to our businesses.

Regulators at all
levels of government frequently consider chang-
ing, and sometimes do change, existing rules or interpretations of
existing rules, or prescribe new ones. The transition to a new
administration under President Obama will likely lead to turnover in
the leadership of many federal agencies, including the FCC. We
are unable to predict how new leadership in these agencies will
In addition, we
ultimately affect regulation of our businesses.
always face the risk that Congress or one or more states will
approve legislation significantly affecting our businesses, such as
proposed federal
legislation referred to as the Employee Free
Choice Act, which would substantially liberalize the procedures for
union organization.

The following paragraphs describe existing and potential
legal and regulatory requirements for our businesses.

future

Video Services

Ownership Limits
The FCC adopted an order in 2007 establishing a 30% limit on the
percentage of multichannel video customers that any single cable

provider can serve nationwide. Because we currently serve approx-
imately 26% of multichannel video customers nationwide, the 30%
ownership limit constrains our ability to take advantage of future
growth opportunities. A federal appellate court struck down a sim-
ilar 30% limit in a 2001 decision, and we have appealed the new
limit in court. The FCC is also assessing whether it should reinstate
a limit on the number of affiliated programming networks a cable
operator may carry on its cable systems. The FCC’s previous limit
of 40% of the first 75 channels was also struck down by the
federal appellate court in the 2001 decision. The percentage of
affiliated programming networks we currently carry is well below
the previous 40% limit. It is uncertain when the FCC will rule on
this issue or how any regulation it adopts might affect us.

Pricing and Packaging
The Communications Act and FCC regulations and policies limit
the prices that cable operators may charge for limited basic serv-
ice, equipment and installation, as well as the manner in which
cable operators may package premium or pay-per-view services
with other tiers of service. These rules do not apply to cable sys-
tems that the FCC determines are subject to effective competition.
The FCC has made this determination for systems covering 33%
of our customers, and, as of December 31, 2008, we have pend-
ing before the FCC additional petitions for determination of
effective competition for systems covering another 12% of our
customers. An additional 35% of our customers are not subject to
rate regulation because numerous local
franchising authorities
have chosen not to make the FCC certification filing necessary to
regulate rates. From time to time, Congress and the FCC consider
imposing new pricing or packaging regulations on the cable
industry, including proposals that would require cable operators to
offer programming networks on an a la carte or themed-tier basis
instead of, or in addition to, our current packaged offerings. As
discussed under “Legal Proceedings” in Item 3, we and others are
currently involved in litigation that could force us and other MVPDs
to offer programming networks on an a la carte basis. Additionally,
uniform pricing requirements under the Communications Act may
affect our ability to respond to increased competition through
offers, promotions or other discounts that aim to retain existing
customers or regain those we have lost. In October 2008, the FCC
inquiries regarding the cable industry’s transition
initiated several
impact of
from analog to digital transmission and the potential
these transition efforts on pricing and packaging for customers
who lack the equipment necessary to receive digital programming.
We believe that our product and service offerings will
improve as
we deliver more of our programming through digital transmission,
because we will be able to provide more high-definition program-
ming and video on demand services, better picture quality of our
video services, faster Internet speeds and other services. There is
a risk that the FCC could pursue regulatory or enforcement actions
in this area, which could complicate or delay our transition to digi-
tal technology and could have an adverse effect on our business.

Comcast 2008 Annual Report on Form 10-K

8

local

Must-Carry/Retransmission Consent
Cable operators are currently required to carry, without compensa-
tion, the programming transmitted by most local commercial and
television
television stations. Alternatively,
noncommercial
stations may insist that a cable operator negotiate for retrans-
mission consent, which may enable popular stations to demand
cash payments or other significant concessions (such as the car-
riage of, and payment for, other programming networks affiliated
with the broadcaster) as a condition of transmitting the TV broad-
cast signals that video customers expect to receive. As part of the
transition from analog to digital broadcast transmission, Congress
and the FCC gave each local broadcast station a digital channel,
capable of carrying multiple programming streams, in addition to
its current analog channel. After the broadcasters’ transition to
digital
(the current transition date is June 12, 2009, although
broadcasters have the option of making the transition earlier),
cable operators will have to carry the primary digital programming
stream of local broadcast stations, as well as an analog version of
the primary digital programming stream. These requirements will
last for at least three years from the date of the digital transition.
The FCC has provided a limited exemption from these require-
ments for cable systems with an activated channel capacity of 552
MHz or less. Under this exemption, which applies to certain of our
cable systems, the operator is only obligated to carry the analog
version of the broadcaster’s primary digital programming stream.
The FCC is also considering proposals to require cable operators
to carry, after the 2009 transition date, some or all of the multiple
programming streams transmitted in the broadcaster’s digital
signal. Such expanded must-carry obligations would further con-
strain our ability to allocate bandwidth to more high-definition
channels, faster Internet speeds and other services. In addition,
the FCC is considering proposals that would require cable oper-
ators to carry certain low power broadcast television stations that,
under current regulations, generally lack must-carry rights.

Program Access/Program Carriage/License Agreements
The Communications Act and the FCC’s program access rules
generally prevent video programmers affiliated with cable oper-
ators from favoring cable operators over competing MVPDs, such
as DBS providers, and limit
the ability of such affiliated pro-
grammers to offer exclusive programming arrangements to cable
operators. The FCC has extended the exclusivity restrictions
through October 2012. We have challenged this FCC action in
federal court. In addition, the Communications Act and the FCC’s
program carriage rules prohibit cable operators and other MVPDs
from requiring a financial interest in, or exclusive distribution rights
for, any video programming network as a condition of carriage, or
from unreasonably restraining the ability of an unaffiliated
programming network to compete fairly by discriminating against
the network on the basis of its nonaffiliation in the selection, terms
or conditions for carriage. The FCC is considering proposals to
expand its program access and program carriage regulations that,
if adopted, could have an adverse effect on our businesses. In
addition, under the FCC’s July 2006 order approving our acquis-

ition of Adelphia cable systems and related Time Warner trans-
actions, until July 2012 our regional sports networks are generally
covered by the program access rules, and MVPDs may invoke
commercial arbitration against such regional sports networks as
an alternative to filing a program access complaint with the FCC. In
addition, we are a party to program carriage disputes at the FCC
involving three programming networks (NFL Network, WealthTV
and Mid-Atlantic Sports Network). Adverse decisions in these
disputes could increase our costs and curtail our flexibility to
deliver services to our customers.

its channel capacity for commercial

Leased Access
The Communications Act requires a cable system to make avail-
able up to 15% of
leased
access by third parties to provide programming that may compete
with services offered directly by the cable operator. To date, we
have not been required to devote significant channel capacity to
leased access. However, the FCC adopted rules in 2007 that
dramatically reduce the rates we can charge for leased access
channels. Although the lower rates initially will not apply to home
shopping or infomercial programmers, the FCC has issued a fur-
ther notice to determine if such programming should also have the
benefit of the lower rates. These new FCC rules, which have been
stayed by a federal court pending the outcome of a challenge
brought by us and other cable operators and which also have
been blocked by the Office of Management and Budget, could
adversely affect our business by significantly increasing the num-
ber of cable system channels occupied by leased access users
and by significantly increasing the administrative burdens and
costs associated with complying with such rules.

Cable Equipment
The FCC has adopted regulations aimed at promoting the retail
sale of set-top boxes and other equipment that can be used to
receive digital video services. Effective July 2007, cable operators
were prohibited from acquiring for deployment set-top boxes that
perform both channel navigation and security functions. Set-top
boxes purchased after that date must rely on a separate security
device known as a CableCARD, which adds to the cost of set-top
boxes. In addition, the FCC has adopted rules to implement an
agreement between the cable and consumer electronics industries
aimed at promoting the manufacture of plug-and-play TV sets that
can connect directly to a cable network and receive one-way ana-
log and digital video services without the need for a set-top box.
The FCC is also considering proposals to establish regulations for
plug-and-play retail devices that can access two-way cable serv-
ices. Some of the proposals, if adopted, would impose substantial
costs on us and impair our ability to innovate. In April 2008, we
joined major consumer electronics companies,
information
technology companies and other major cable operators in an
agreement to use certain technology to enable retail devices to
access two-way cable services. We believe that this inter-industry
agreement makes it
two-way
plug-and-play requirements in the near future.

less likely the FCC will adopt

9

Comcast 2008 Annual Report on Form 10-K

MDUs and Inside Wiring
In October 2007,
the FCC adopted an order prohibiting the
enforcement of exclusive video service access agreements
between cable operators and MDUs and other private real estate
developments. The order also prohibits the execution of new
exclusive access agreements. The order has been appealed by
the National Cable & Telecommunications Association (“NCTA”),
the cable industry’s trade organization. The FCC is also consider-
ing proposals to extend these prohibitions to non-cable MVPDs
and to expand the scope of the rules to prohibit exclusive market-
ing and bulk billing agreements. Because we have a significant
number of exclusive access agreements,
the FCC’s order to
abrogate the exclusivity provisions of those agreements could
negatively affect our business, as would adoption of new limits on
exclusive marketing and bulk billing. The FCC has also adopted
rules facilitating competitors’ access to the cable wiring inside
such MDUs. These rules could also have an adverse impact on
our business as they allow our competitors to use wiring we have
deployed to reach potential customers more quickly and inex-
pensively.

Pole Attachments
The Communications Act permits the FCC to regulate the rate that
pole-owning utility companies (with the exception of municipal util-
ities and rural cooperatives) charge cable systems for attachments
to their poles. States are permitted to preempt FCC jurisdiction
and regulate the terms of attachments themselves, and many
states in which we operate have done so. Most of these states
have generally followed the FCC’s pole rate standards. The FCC
or a state could increase pole attachment rates paid by cable
operators. Additionally, higher pole attachment rates apply to pole
attachments that are subject to the FCC’s telecommunications
services pole rates. The applicability of and method for calculating
those rates for cable systems over which phone services are
transmitted remain unclear, and there is a risk that we could face
materially higher pole attachment costs. In November 2007, the
FCC initiated a proceeding to consider whether to modify its rules
governing prices for pole attachments. Among other issues, the
FCC is considering establishing a new unified pole attachment rate
that would apply to cable system attachments where the cable
operator provides high-speed Internet services and, perhaps,
phone services as well. The proposed rate would be higher than
the current rate paid by cable service providers but lower than the
to attachments used to provide tele-
rate that applies
communications
this proposal could
materially increase our costs by increasing our existing payments
for pole attachments.

If adopted,

services.

Franchising
Cable operators generally operate their cable systems under
nonexclusive franchises granted by local or state franchising
authorities. While the terms and conditions of
franchises vary
materially from jurisdiction to jurisdiction, franchises typically last
for a fixed term; obligate the franchisee to pay franchise fees and

Comcast 2008 Annual Report on Form 10-K

10

meet service quality, customer service and other requirements;
and are terminable if the franchisee fails to comply with material
provisions. The Communications Act permits franchising author-
ities to establish reasonable requirements for public, educational
and governmental access programming, and many of our franch-
ises require substantial channel capacity and financial support for
this programming. The Communications Act also contains provi-
sions governing the franchising process, including, among other
incumbent
things,
franchisees against arbitrary denials of renewal. We believe that
our franchise renewal prospects generally are favorable.

renewal procedures designed to protect

limiting the range of

There has been considerable activity at both the federal and state
levels addressing franchise requirements imposed on new
entrants. This activity is primarily directed at facilitating local phone
companies’ entry into cable services. In December 2006, the FCC
adopted new rules designed to ease the franchising process and
reduce franchising burdens for new entrants by, among other
things,
financial, construction and other
commitments that
franchising authorities can request of new
entrants, requiring franchising authorities to act on franchise appli-
cations by new entrants within 90 days, and preempting certain
local “level playing field” franchising requirements. The FCC sub-
sequently adopted more modest franchising relief for existing cable
operators. We could be materially disadvantaged if the rules con-
tinue to set a different, less burdensome standard for some of our
competitors than for ourselves. From time to time, Congress has
also considered proposals to eliminate or streamline local franchis-
local phone companies and other new
ing requirements for
entrants. We cannot predict whether such legislation will be
enacted or what effect it would have on our business.

In addition, approximately half of the states in which we operate
have enacted legislation to provide statewide franchising or to
simplify local franchising requirements for new entrants, thus reliev-
ing new entrants of many of the local franchising burdens faced by
incumbent operators. Some of
these statutes also allow new
entrants to operate on more favorable terms than our current
operations, for instance by not requiring that the applicant provide
service to all parts of the franchise area or permitting the applicant
to designate only those portions it wishes to serve. Certain of
these state statutes allow incumbent cable operators to opt into
the new state franchise where a competing state franchise has
been issued for the incumbent’s franchise area. However, even in
those states where incumbent cable operators are allowed to opt
into a state franchise, we often are required to retain certain fran-
chise obligations that are more burdensome than the new
entrant’s state franchise.

Copyright Regulation
In exchange for filing reports and contributing a percentage of
revenue to a federal copyright royalty pool, cable operators can
obtain blanket permission to retransmit copyrighted material con-
tained in broadcast signals. The possible modification or

elimination of this copyright license is the subject of ongoing legis-
lative and administrative review. In June 2008, the Copyright Office
issued a report to Congress in which it recommended eliminating
the compulsory copyright license in favor of free market negotia-
tions between cable operators and copyright owners. If adopted,
this proposal could adversely affect our ability to obtain certain
programming and substantially increase our programming costs.
In May 2008,
the Copyright Office rejected a cable industry
request to clarify that copyright fees associated with the retrans-
mission of out-of-market broadcast signals should be limited to
system customers who actually receive those signals. The Copy-
right Office concluded it did not have authority under the governing
statute to adopt that interpretation. There is a risk that the Copy-
right Office’s determination on this issue could materially increase
the copyright royalty fees that we and other cable operators pay to
retransmit out-of-market broadcast signals. Further, in June 2008,
the Copyright Office issued a Notice of Proposed Rulemaking
addressing how the compulsory license will apply to digital broad-
cast signals and services.
In this notice, the Copyright Office
proposed to require royalty fees from cable operators for carriage
of each digital multicast stream of programming from an
out-of-market television broadcast station. If adopted, this pro-
posal could significantly increase our royalty fees for the carriage of
out-of-market television stations.
In addition, we pay standard
industry licensing fees to use music in the programs we create,
including our Cable segment’s local advertising and local origi-
nation programming, and our Programming segment’s original
programs. These licensing fees have been the source of litigation
with music performance rights organizations in the past and we
cannot predict with certainty whether license fee disputes may
arise in the future.

High-Speed Internet Services

We provide high-speed Internet services by means of our existing
cable systems. In 2002, the FCC ruled that this was an interstate
information service that is not subject to regulation as a tele-
communications service under federal law or to state or local utility
regulation. However, our high-speed Internet services are subject
to a number of regulatory obligations, including compliance with
the Communications Assistance for Law Enforcement Act
(“CALEA”) requirement that high-speed Internet service providers
must
law
implement certain network capabilities to assist
enforcement in conducting surveillance of persons suspected of
criminal activity.

Several parties are advocating that Congress and the FCC adopt
so-called “net neutrality” rules that would define certain rights for
users of high-speed Internet services and regulate or restrict some
types of commercial agreements between service providers and
providers of Internet content. In 2005, the FCC issued what was
characterized at the time as a nonbinding policy statement identify-
ing four principles that will guide its policymaking regarding high-

speed Internet and related services. These principles provide that
consumers are entitled to: (i) access lawful Internet content of their
choice; (ii) run applications and services of their choice, subject to
the needs of law enforcement; (iii) connect their choice of legal
devices that do not harm the network; and (iv) enjoy competition
among network providers, application and service providers, and
content providers. Some have proposed that Congress and the
FCC adopt these principles as formal rules and also impose non-
discrimination and disclosure requirements on high-speed Internet
service providers. Congress has rejected similar proposals in the
past, but such proposals may be revisited and possibly broad-
ened. Any such rules or statutes could limit our ability to manage
our cable systems (including use for other services), obtain value
for use of our cable systems or respond to competitive conditions.
We cannot predict whether “net neutrality” rules or statutes will be
adopted.

All networks must be managed to provide high-quality, consistent
and safe high-speed Internet services. In August 2008, the FCC
found that we had violated “federal Internet policies” by engaging
in certain network management practices intended to address
congestion on our high-speed Internet network. As a result, we
were ordered to disclose certain information about our network
management practices to the FCC, and to cease the practices at
issue by December 31, 2008. We are challenging that decision in
federal court.
In the interim, we complied with the disclosure
requirements imposed by the FCC. In addition, as of December
31, 2008, we stopped using our earlier techniques in favor of a
new set of protocol-agnostic network management congestion
practices, and we have so informed the FCC. Continued FCC
regulation of our high-speed Internet network management practi-
ces could adversely affect our business by impairing our ability to
manage our network efficiently.

A federal program known as the Universal Service program gen-
erally requires telecommunications service providers to collect and
pay a fee based on their revenue from telecommunications serv-
ices (in recent years, roughly 10% of revenue) into a fund used to
subsidize the provision of telecommunications services in high-
cost areas and Internet and telecommunications services to
schools, libraries and certain health care providers. Congress is
considering proposals that could result in high-speed Internet serv-
ices being subject to Universal Service fees. We cannot predict
whether or how the Universal Service funding system might be
extended to cover high-speed Internet services or, if that occurs,
how it will affect us.

Congress and federal regulators have adopted a wide range of
measures affecting Internet use, including, for example, consumer
taxation,
copyright protection, defamation liability,
privacy,
obscenity and unsolicited commercial e-mail. State and local gov-
ernments
adopted Internet-related regulations.
Furthermore, Congress, the FCC and certain state and local gov-
ernments are also considering proposals to impose customer

have

also

11

Comcast 2008 Annual Report on Form 10-K

service, quality of service, taxation, child safety, privacy and stan-
dard pricing regulations on high-speed Internet service providers. It
is uncertain whether any of these proposals will be adopted. The
adoption of new laws or the application of existing laws to the
Internet could have a material adverse effect on our high-speed
Internet business.

lenged our interconnection rights at the FCC and various state
commissions and these proceedings remain unresolved.

It is uncertain whether and when the FCC or Congress will adopt
further rules regarding interconnection rights and arrangements
and how such rules would affect our voice services.

Phone Services

Other Areas

We currently offer phone services using interconnected VoIP tech-
nology. Upon receipt of requested approvals for two remaining
service areas, we will no longer provide circuit-switched phone
service. The FCC has adopted a number of orders addressing
regulatory issues relating to providers of nontraditional voice serv-
ices such as ours,
including regulations relating to customer
proprietary network information, local number portability duties and
benefits, disability access, E911, CALEA, and contributions to the
federal Universal Service Fund, but has not yet ruled on the
appropriate classification of the specific type of voice services that
we provide. The regulatory environment for interconnected VoIP
services therefore remains uncertain at both the federal and state
level. Until the FCC definitively classifies interconnected VoIP serv-
ices for state and federal regulatory purposes, state regulatory
commissions and legislatures may continue to investigate impos-
ing regulatory requirements on such services.

We and two other cable operators filed a complaint with the FCC
against Verizon in 2008 claiming that Verizon had violated a stat-
utory carrier proprietary information requirement
in processing
requests from us to transfer Verizon customers who had selected
us to be their voice provider. The FCC subsequently upheld the
complaint, and a federal appellate court rejected Verizon’s appeal
judicial review
of the FCC’s order. Verizon could seek additional
and, if the order were overturned on further appeal, our ability to
increase our voice services customer base could be adversely
affected.

The FCC and Congress also are considering how nontraditional
voice services should interconnect with local phone companies’
phone networks. Since the FCC has not determined the appro-
priate classification of these services, the precise scope of local
phone company interconnection rules applicable to providers of
nontraditional voice services is not entirely clear. As a result, some
local phone companies may resist interconnecting directly with
these providers. In light of these concerns, providers of these serv-
ices typically either secure CLEC authorization or obtain
interconnection to local phone company networks by contracting
with an existing CLEC, whose right, as a telecommunications car-
to request and obtain interconnection with local phone
rier,
companies is set
forth in the Communications Act. We have
arranged for such interconnection rights through our own CLECs
and through third party CLECs, however certain parties have chal-

The FCC actively regulates other aspects of our Cable segment
and limited aspects of our Programming segment, including the
mandatory blackout of syndicated, network and sports program-
ming; customer service standards; political advertising; indecent or
obscene programming; Emergency Alert System requirements for
analog and digital services; closed captioning requirements for the
hearing impaired; commercial restrictions on children’s program-
ming; origination cablecasting (i.e., programming locally originated
by and under the control of the cable operator); sponsorship
identification; equal employment opportunity; lottery programming;
recordkeeping and public file access requirements; telemarketing;
technical standards relating to operation of the cable network; and
regulatory fees. We are unable to predict how these regulations
might be changed in the future and how any such changes might
affect our Cable and Programming businesses. In addition, while
we believe that we are in substantial compliance with FCC rules,
we are occasionally subject to enforcement actions at the FCC,
which can result in our having to pay fines to the agency.

State and Local Taxes
Some states and localities have imposed or are considering
imposing new or additional taxes or fees on the services we offer,
or imposing adverse methodologies by which taxes or fees are
computed. These include combined reporting or other changes to
general business taxes, central assessments for property tax, and
taxes and fees on video and voice services. We and other cable
industry members are challenging certain of these taxes through
administrative and court proceedings. In addition, in some sit-
uations our DBS competitors do not face similar state tax and fee
burdens. Congress has also considered, and may consider again,
proposals to bar states from imposing taxes on DBS providers
that are equivalent to the taxes or fees that we pay.

Privacy and Security Regulation
The Communications Act generally restricts the nonconsensual
collection and disclosure to third parties of cable customers’ per-
sonally
identifiable information by cable operators. There
are exceptions that permit the collection and disclosure of this
information for rendering service, conducting legitimate business
activities related to the service, and responding to legal requests.
The Telecommunications Act of 1996 provides additional privacy
protections for customer proprietary network information, com-
monly known as CPNI, related to our digital phone services.

Comcast 2008 Annual Report on Form 10-K

12

A handful of states and the District of Columbia have
enacted privacy laws that apply to cable services.

We are also subject to state and federal rules and laws regarding
information security. Most of
these rules and laws apply to
customer information that could be used to commit identity theft.
Forty-five states and the District of Columbia have enacted security
breach notification laws. These laws generally require that a busi-
ness give notice to its customers whose financial account
information has been disclosed because of a security breach. The
Federal Trade Commission (“FTC”) is applying the “red flag rules”
in the Fair and Accurate Credit Transactions Act of 2003 to both
institutions and creditors. Because we permit customers
financial
to pay us for services usually 30 days after they receive them, we
are considered a creditor according to the FTC’s interpretation of
the rules. We intend to comply with these rules, which become
effective for us on May 1, 2009, by using an identity theft pre-
vention program to identify, detect and respond to patterns,
practices or specific activities that could indicate identity theft.

We are also subject to state and federal “do not call” laws regard-
ing telemarketing and state and federal laws regarding unsolicited
commercial e-mails. Additional and more restrictive requirements
may be imposed if and to the extent that state or local authorities
establish their own privacy or security standards or if Congress
enacts new privacy or security legislation.

Employees

As of December 31, 2008, we employed approximately 100,000
employees, including part-time employees. Of these employees,
approximately 89,000 were associated with our Cable business
and the remainder were associated with our Programming and
other businesses. Approximately 6,000 of our employees
(including part-time employees) are covered by collective bargain-
ing agreements or have organized but are not covered by
collective bargaining agreements. We believe we have good rela-
tionships with our employees.

Caution Concerning Forward-Looking
Statements

The SEC encourages companies to disclose forward-looking
information so that investors can better understand a company’s
future prospects and make informed investment decisions. In this
Annual Report on Form 10-K, we state our beliefs of future events
and of our future financial performance. In some cases, you can
identify these so-called “forward-looking statements” by words
such as “may,” “will,” “should,” “expects,” “believes,” “estimates,”

“potential,” or “continue,” or the negative of these words, and
other comparable words. You should be aware that those state-
ments are only our predictions. In evaluating those statements,
you should specifically consider various factors, including the risks
and uncertainties listed in “Risk Factors” under Item 1A and in
other reports we file with the SEC. Actual events or our actual
results may differ materially from any of our
forward-looking
statements.

Additionally, we operate in a highly competitive, consumer-driven
and rapidly changing environment. The environment is affected by
government regulation; economic, strategic, political and social
conditions; consumer response to new and existing products and
services; technological developments; and, particularly in view of
new technologies, the ability to develop and protect intellectual
property rights. Our actual results could differ materially from
management’s expectations because of changes in such factors.
Other factors and risks could adversely affect our operations,
business or financial results of our businesses in the future and
could also cause actual results to differ materially from those con-
tained in the forward-looking statements. We undertake no
obligation to update any forward-looking statements.

Item 1A: Risk Factors

All of the services offered by our cable systems face a wide
range of competition that could adversely affect our future
results of operations.
We operate in an intensely competitive industry. Our cable sys-
tems compete with a number of different sources that provide
news, information and entertainment programming to consumers.
We compete directly with other programming distributors, includ-
ing DBS companies, phone companies, companies that build
competing cable systems in the same communities we serve and
companies that offer programming and other communications
services to our customers and potential customers, including high-
speed Internet and voice service providers. Our business and
results of operations could be adversely affected if we do not
compete effectively.

We may face increased competition because of techno-
logical advances and new regulatory requirements, which
could adversely affect our future results of operations.
In addition to marketing DBS services in certain areas, local phone
companies have built and are continuing to build wireline, fiber-
optic-based networks and, in some cases, are using IP technology
to provide video services in substantial portions of their service
areas. Local phone companies and various other companies also
offer DSL and other Internet services. We expect other advances
in communications technology, as well as changes in the market-
place, to occur in the future. If we choose technology that is not as

13

Comcast 2008 Annual Report on Form 10-K

effective, cost-efficient or attractive to customers as that employed
by our competitors, our business and results of operations could
be adversely affected.

Further, new technologies and services have been developed,
such as video streaming over the Internet, and may continue to be
developed that compete with services that our cable systems
offer, and such services may not be regulated in the same manner
or to the same extent as our services. The success of these
ongoing and future developments could have an adverse effect on
our business and results of operations. Moreover, in recent years,
Congress and various states have enacted legislation and the FCC
has adopted regulatory policies that have had the effect of provid-
ing a more favorable operating environment
for some of our
existing and potential new competitors.

Programming expenses are increasing, which could
adversely affect our future results of operations.
We expect our programming expenses to continue to be our larg-
est single expense item in the foreseeable future. The MVPD
industry has continued to experience an increase in the cost of
programming, especially sports programming. In addition, as we
add programming to our video services or distribute existing pro-
gramming to more of our customers, we face increased
programming expenses. If we are unable to raise our customers’
rates or offset such programming cost increases through the sale
of additional services, the increasing cost of programming could
have an adverse impact on our results of operations.

in exchange for

We also expect to be subject to increasing demands, including
demands for cash payments and other concessions, by broad-
casters
the
their
retransmission of broadcast programming to our customers. We
cannot predict the magnitude of these demands or the effect on
our business and operations should we concede to certain of
these demands or fail to obtain the required consents.

required consent

for

We are subject to regulation by federal, state and local
governments, which may impose additional costs and
restrictions.
Federal, state and local governments extensively regulate the video
services industry and may increase the regulation of the Internet
service and digital phone service industries. We expect that legis-
lative enactments, court actions and regulatory proceedings will
continue to clarify and in some cases adversely affect the rights
and obligations of cable operators and other entities under the
Communications Act and other laws. Congress considers new
legislative requirements potentially affecting our businesses virtually
every year. The results of these legislative, judicial and admin-
istrative actions may materially affect our business operations.

In addition, local authorities grant us franchises that permit us to
operate our cable systems. We have to renew or renegotiate these

Comcast 2008 Annual Report on Form 10-K

14

franchises from time to time. Local franchising authorities often
demand concessions or other commitments as a condition of
renewal or transfer, and these concessions or other commitments
could be costly to us. In addition, we could be materially dis-
advantaged if we remain subject to legal constraints that do not
apply equally to our competitors, such as if local phone companies
that provide video programming services are not subject to the
local franchising requirements and other requirements that apply
to us. For example, the FCC has adopted rules and several states
have enacted legislation to ease the franchising process and
reduce franchising burdens for new entrants. See “Legislation and
Regulation” in Item 1 and refer to the “Franchising” discussion
within that section.

We also face other risks related to federal, state and local regu-
lations. For example, Congress and the FCC are also considering
various forms of “net neutrality” regulation. See “Legislation and
Regulation” in Item 1 and refer to the “High-Speed Internet Serv-
ices” discussion within that section. For a more detailed discussion
of the risks associated with our regulation by federal, state and
local governments, see “Legislation and Regulation” in Item 1.

Weakening economic conditions may have a negative
impact on our results of operations and financial condition.
During 2008, the global financial markets were in turmoil, and the
equity and credit markets experienced extreme volatility, which
caused already weak economic conditions to worsen. A sub-
stantial portion of our revenue comes from residential customers
whose spending patterns may be affected by prevailing economic
conditions. To the extent these conditions continue, customers
may reduce the advanced or premium services to which they
subscribe, or may discontinue subscribing to one or more of our
cable services. This risk may be worsened by the expanded avail-
ability of free or lower cost competitive services, such as video
streaming over the Internet, or substitute services, such as wire-
less phones. The weakening economy affected our net customer
additions during 2008 and also had a negative impact on the
advertising revenue of our Cable segment. If these economic con-
ditions continue to deteriorate, the growth of our business and
results of operations may be adversely affected.

in the global

financial markets,
Further, because of the turmoil
some financial and other institutions have experienced, and con-
tinue to experience, significant financial distress. Although we have
it is not
attempted to be prudent in our investment strategy,
turmoil and the
possible to predict how the financial market
deteriorating economic conditions may affect our financial position.
Additional financial institution failures could reduce amounts avail-
able under committed credit facilities, could cause losses to the
extent cash amounts or the value of securities exceed government
deposit insurance limits and could restrict our access to the public
equity and debt markets.

We rely on network and information systems and other
technology, and a disruption or failure of such networks,
systems or technology may disrupt our business.
Network and information systems and other technologies are critical
to our business activities. Network and information systems-related
events, such as computer hackings, computer viruses, worms or
other destructive or disruptive software, process breakdowns, denial
of service attacks, malicious social engineering or other malicious
activities, or any combination of the foregoing, or power outages,
natural disasters, terrorist attacks or other similar events, could result
in a degradation or disruption of our cable services, excessive call
volume to call centers or damage to our equipment and data. These
network and information systems-related events also could result in
large expenditures to repair or replace the damaged networks or
information systems or to protect them from similar events in the
future. Further, any security breaches, such as misappropriation,
loss of
misuse,
information maintained in our information technology systems and
networks, including customer, personnel and vendor data, could
damage our reputation and require us to expend significant capital
and other resources to remedy any such security breach. The
occurrence of any such network or information system-related
events or security breaches could have a material adverse effect on
our business and results of operations.

falsification or accidental

release or

leakage,

We may be unable to obtain necessary hardware, software
and operational support.
We depend on third party vendors to supply us with a significant
amount of the hardware, software and operational support neces-
sary to provide certain of our services. Moreover, some of these
vendors represent our primary source of supply or grant us the
right to incorporate their intellectual property into some of our
hardware and software products. While we actively monitor the
operations and financial condition of key vendors in an attempt to
detect any potential difficulties, there can be no assurance that we
would timely identify any operating or financial difficulties asso-
ciated with these vendors or that we could effectively mitigate our
risks with respect to any such difficulties. If any of these vendors
experience operating or financial difficulties or if demand exceeds
their capacity or they cannot otherwise meet our specifications,
our ability to provide some services may be materially adversely
affected, in which case, our business, results of operation and
financial position may be adversely affected.

liability or be enjoined preliminarily or permanently from further use
of the intellectual property in question or from the continuation of
our businesses as currently conducted, which could require us to
change our business practices or limit our ability to compete effec-
tively or could have an adverse effect on our results of operations.
Even if we believe any such claims are without merit, they can be
time-consuming and costly to defend and divert management’s
attention and resources away from our business. Moreover,
because of the rapid pace of technological change, we rely on
technologies developed or licensed by third parties, and if we are
unable to obtain or continue to obtain licenses from these third
parties on reasonable terms, our business and results of oper-
ations could be adversely affected.

We face risks arising from the outcome of various litigation
matters.
We are subject to various legal proceedings and claims, including
those described under the caption “Legal Proceedings” in Item 3
and those arising in the ordinary course of business, including
regulatory and administrative proceedings, claims and audits.
While we do not expect the final disposition of any of these liti-
gation matters will have a material effect on our consolidated
financial position, an adverse outcome in one or more of these
matters could be material to our consolidated results of operations
and cash flows for any one period, and any litigation resulting from
any such legal proceedings could be time consuming, costly and
injure our reputation. Further, no assurance can be given that any
adverse outcome would not be material to our financial position.

Acquisitions and other strategic transactions present many
risks, and we may not realize the financial and strategic
goals that were contemplated at the time of any trans-
action.
From time to time we make acquisitions and investments and
enter into other strategic transactions. In connection with acquis-
itions and other strategic transactions, we may incur unanticipated
expenses;
to realize anticipated benefits; have difficulty
incorporating the acquired businesses; disrupt relationships with
current and new employees, customers and vendors; incur sig-
nificant
indebtedness; or have to delay or not proceed with
announced transactions. These factors could have a material
adverse effect on our business, results of operations, cash flows
and financial position.

fail

Our business depends on certain intellectual property rights
and on not infringing the intellectual property rights of
others.
We rely on our patents, copyrights, trademarks and trade secrets,
as well as licenses and other agreements with our vendors and
other parties, to use our technologies, conduct our operations and
sell our products and services. Legal challenges to our intellectual
property rights and claims of intellectual property infringement by
third parties could require that we enter into royalty or licensing
incur substantial monetary
agreements on unfavorable terms,

Our Class B common stock has substantial voting rights
rights over several potentially
and separate approval
material transactions, and our Chairman and CEO has con-
siderable influence over our operations through his
beneficial ownership of our Class B common stock.
Our Class B common stock has a nondilutable 33 1⁄ 3% of the
combined voting power of our common stock. This nondilutable
voting power is subject to proportional decrease to the extent the
number of shares of Class B common stock is reduced below
9,444,375, which was the number of shares of Class B common

15

Comcast 2008 Annual Report on Form 10-K

stock outstanding on the date of our 2002 acquisition of AT&T
Corp.’s cable business, subject to adjustment in specified sit-
uations. Stock dividends payable on the Class B common stock in
the form of Class B or Class A Special common stock do not
decrease the nondilutable voting power of the Class B common
stock. The Class B common stock also has separate approval
rights over several potentially material transactions, even if they are
approved by our Board of Directors or by our other stockholders
and even if they might be in the best interests of our other stock-
holders. These potentially material transactions include: mergers or
consolidations involving Comcast Corporation, transactions (such
as a sale of all or substantially all of our assets) or issuances of
transactions
shareholder
securities
that result in any person or group owning shares representing
more than 10% of the combined voting power of the resulting or
surviving corporation,
issuances of Class B common stock or
securities exercisable or convertible into Class B common stock,
and amendments to our articles of incorporation or by-laws that
would limit the rights of holders of our Class B common stock.

approval,

require

that

Brian L. Roberts beneficially owns all of the outstanding shares of
our Class B common stock and, accordingly, has considerable
influence over our operations and the ability (subject to certain
restrictions through November 17, 2012)
to transfer poten-
tial effective control by selling the Class B common stock. In
addition, under our articles of incorporation, Mr. Roberts is entitled
to remain as our Chairman, Chief Executive Officer and President
until May 26, 2010, unless he is removed by the affirmative vote of
at least 75% of the entire Board of Directors or he is no longer will-
ing or able to serve.

Item 1B: Unresolved Staff Comments

None.

Item 2: Properties

We believe that substantially all of our physical assets are in good
operating condition.

Cable

Our principal physical assets consist of operating plant and equip-
ment, including signal receiving, encoding and decoding devices;
headends and distribution systems; and equipment at or near our
customers’ homes. The signal
receiving apparatus typically
includes a tower, antenna, ancillary electronic equipment and earth
stations for reception of satellite signals. Headends consist of elec-
tronic equipment necessary for the reception, amplification and

Comcast 2008 Annual Report on Form 10-K

16

modulation of signals and are located near the receiving devices.
Our distribution system consists primarily of coaxial and fiber-optic
cables, lasers, routers, switches and related electronic equipment.
Our cable plants and related equipment generally are connected to
utility poles under pole rental agreements with local public utilities,
although in some areas the distribution cable is buried in under-
ground ducts or trenches. Customer premises equipment (“CPE”)
consists primarily of set-top boxes and cable modems. The phys-
ical components of cable systems require periodic maintenance
and replacement.

Our signal reception sites, primarily antenna towers and headends,
and microwave facilities, are located on owned and leased parcels
of land, and we own or lease space on the towers on which cer-
tain of our equipment is located. We own most of our service
vehicles.

Our high-speed Internet network consists of
fiber-optic cables
owned by us and related equipment. We also operate regional
data centers with equipment that is used to provide services (such
as e-mail, news and web services) to our high-speed Internet
customers and digital phone service customers. In addition, we
maintain a network operations center with equipment necessary to
monitor and manage the status of our high-speed Internet net-
work.

Throughout the country we own buildings that contain call centers,
service centers, warehouses and administrative space. We also
own a building that houses our media center. The media center
contains equipment that we own or lease, including equipment
related to network origination, global transmission via satellite and
terrestrial
fiber-optics, a broadcast studio, mobile and post-
production services, interactive television services and streaming
distribution services.

Programming

Television studios and business offices are the principal physical
assets of our Programming operations. We own or lease the tele-
vision studios and business offices of our Programming
operations.

Other

Two large, multipurpose arenas that we own are the principal
physical assets of our other operations.

As of December 31, 2008, we leased locations for our corporate
offices in Philadelphia, Pennsylvania as well as numerous business
offices, warehouses and properties housing divisional
information
technology operations throughout the country.

Item 3: Legal Proceedings

Antitrust Cases

We are defendants in two purported class actions originally filed in
December 2003 in the United States District Courts for the District
of Massachusetts and the Eastern District of Pennsylvania. The
potential class in the Massachusetts case is our subscriber base in
the “Boston Cluster” area, and the potential class in the
Pennsylvania case is our subscriber base in the “Philadelphia and
Chicago Clusters,” as those terms are defined in the complaints. In
each case, the plaintiffs allege that certain subscriber exchange
transactions with other cable providers resulted in unlawful
horizontal market restraints in those areas and seek damages
under antitrust statutes, including treble damages.

Our motion to dismiss the Pennsylvania case on the pleadings was
denied in December 2006 and classes of Philadelphia Cluster and
Chicago Cluster subscribers were certified in May 2007 and
October 2007, respectively. Our motion to dismiss the Massachu-
setts case, which was transferred to the Eastern District of
Pennsylvania in December 2006, was denied in July 2007. We are
proceeding with discovery on plaintiffs’ claims concerning the
Philadelphia Cluster. Plaintiffs’ claims concerning the other two
the Philadelphia
clusters are stayed pending determination of
Cluster claims.

In addition, we are among the defendants in a purported class
action filed in the United States District Court for the Central Dis-
trict of California (“Central District”)
in September 2007. The
plaintiffs allege that the defendants who produce video program-
ming have entered into agreements with the defendants who
distribute video programming via cable and satellite (including us,
among others), which preclude the distributors from reselling
channels to subscribers on an “unbundled” basis in violation of
federal antitrust laws. The plaintiffs seek treble damages for the
loss of their ability to pick and choose the specific “bundled”
channels to which they wish to subscribe, and injunctive relief
requiring each distributor defendant to resell certain channels to its
subscribers on an “unbundled” basis. The potential class is com-
prised of all persons residing in the United States who have
subscribed to an expanded basic level of video service provided
by one of the distributor defendants. We and the other defendants
filed motions to dismiss an amended complaint in April 2008. In
June 2008, the Central District denied the motions to dismiss. In
July 2008, we and the other defendants filed motions to certify
certain issues decided in the Central District’s June 2008 order for
interlocutory appeal to the Ninth Circuit Court of Appeals. On
August 8, 2008,
the Central District denied the certification
motions. In January 2009, the Central District approved a stip-
ulation between the parties dismissing the action as to one of the
two plaintiffs identified in the amended complaint as a Comcast
subscriber. Discovery relevant to plaintiffs’ anticipated motion for

class certification is currently proceeding, with plaintiffs scheduled
to file their class certification motion in April 2009.

Securities and Related Litigation

for

We and several of our current and former officers were named as
defendants in a purported class action lawsuit filed in the United
the Eastern District of Pennsylvania
States District Court
(“Eastern District”) in January 2008. We filed a motion to dismiss
the case in February 2008. The plaintiff did not respond, but
instead sought leave to amend the complaint, which the court
granted. The plaintiff filed an amended complaint in May 2008
naming only us and two current officers as defendants. The
alleged class was comprised of purchasers of our publicly issued
securities between February 1, 2007 and December 4, 2007. The
plaintiff asserted that during the alleged class period, the defend-
ants violated federal securities laws through alleged material
misstatements and omissions relating to forecast results for 2007.
The plaintiff sought unspecified damages. In June 2008, we filed a
In an order dated
motion to dismiss the amended complaint.
August 25, 2008, the Court granted our motion to dismiss and
denied the plaintiff permission to amend the complaint again. The
plaintiff has not timely appealed the Court’s decision, so the dis-
missal of this case is final.

We and several of our current officers have been named as defend-
ants in a separate purported class action lawsuit
filed in the
Eastern District in February 2008. The alleged class comprises
participants in our retirement-investment (401(k)) plan that invested
in the plan’s company stock account. The plaintiff asserts that the
defendants breached their fiduciary duties in managing the plan.
The plaintiff seeks unspecified damages. The plaintiff
filed an
amended complaint in June 2008, and in July 2008 we filed a
motion to dismiss the amended complaint. On October 29, 2008,
the Court granted in part and denied in part that motion. The Court
dismissed a claim alleging that defendants failed to provide com-
plete and accurate disclosures concerning the plan, but did not
dismiss claims alleging that plan assets were imprudently invested
in company stock. We filed an answer to the amended complaint
on December 11, 2008, and discovery is proceeding in the action.

Patent Litigation

We are a defendant in several unrelated lawsuits claiming infringe-
ment of various patents relating to various aspects of our
businesses. In certain of these cases other industry participants
are also defendants, and also in certain of these cases we expect
in whole the
that any potential
responsibility of our equipment vendors under applicable con-
tractual indemnification provisions.

liability would be in part or

*

*

*

17

Comcast 2008 Annual Report on Form 10-K

Item 4: Submission of Matters to a Vote
of Security Holders

Not applicable.

We believe the claims in each of the actions described above in
this item are without merit and intend to defend the actions vigo-
rously. Although we cannot predict the outcome of any of the
actions described above or how the final resolution of any such
actions would impact our results of operations or cash flows for
any one period or our consolidated financial condition, the final
disposition of any of the above actions is not expected to have a
material adverse effect on our consolidated financial position, but
could possibly be material to our consolidated results of oper-
ations or cash flows for any one period.

Other

We are subject to other legal proceedings and claims that arise in
the ordinary course of our business. While the amount of ultimate
liability with respect to such actions is not expected to materially
affect our financial position, results of operations or cash flows,
any litigation resulting from any such legal proceedings or claims
could be time consuming, costly and injure our reputation.

Comcast 2008 Annual Report on Form 10-K

18

Part II

Item 5: Market for the Registrant’s
Common Equity, Related Stockholder
Matters and Issuer Purchases of Equity
Securities

Our Class A common stock is listed on the Nasdaq Global Select
Market under the symbol CMCSA and our Class A Special com-
mon stock is listed on the Nasdaq Global Select Market under the
symbol CMCSK. There is no established public trading market for
our Class B common stock. Our Class B common stock can be
converted, on a share for share basis, into Class A or Class A
Special common stock.

In February, May, August and December 2008, our Board of Direc-
tors approved quarterly dividends of $0.0625 per share.

Holders of our Class A common stock in the aggregate hold
66 2⁄ 3% of the voting power of our capital stock. The number of

votes that each share of our Class A common stock has at any
given time depends on the number of shares of Class A common
stock and Class B common stock then outstanding. Holders of
shares of our Class A Special common stock cannot vote in the
election of directors or otherwise, except where class voting is
required by law.
In that case, shares of our Class A Special
common stock have the same number of votes per share as
shares of Class A common stock. Our Class B common stock has
a 33 1⁄ 3% nondilutable voting interest, and each share of Class B
common stock has 15 votes per share. Mr. Brian L. Roberts bene-
ficially owns all outstanding shares of our Class B common stock.
Generally,
including as to the election of directors, holders of
Class A common stock and Class B common stock vote as one
class except where class voting is required by law.

As of December 31, 2008, there were 798,947 record holders of
our Class A common stock, 2,127 record holders of our Class A
Special common stock and three record holders of our Class B
Common Stock.

The table below summarizes our repurchases under our Board-authorized share repurchase program during 2008.

Period

First Quarter 2008
Second Quarter 2008
Third Quarter 2008
Fourth Quarter 2008

Total 2008

Total Number
of Shares
Purchased

53,240,452
48,719,970
39,678,437
—

Average Price
per Share

$ 18.83
$ 20.79
$ 20.16
$ —

Total Number
of Shares
Purchased as
Part of Publicly
Announced
Program

53,108,431
48,123,097
39,678,437

Total Dollars
Purchased Under
the Program

Maximum Dollar
Value of Shares that
May Yet Be
Purchased Under

the Program(a)

$ 1,000,000,000
$ 1,000,086,833
$ 800,001,409

$ 5,906,133,015
$ 4,906,046,182
$ 4,106,044,773
— $ 4,106,044,773

— $

141,638,859

$ 19.87

140,909,965

$ 2,800,088,242

$ 4,106,044,773

(a) In 2007, the Board of Directors authorized a $7 billion addition to the existing share repurchase program. Under the authorization, we may repurchase shares in the open
market or in private transactions subject to market conditions. As of December 31, 2008, we had approximately $4.1 billion of availability remaining under our share repurchase
authorization. We have previously indicated our plan to fully use our remaining share repurchase authorization by the end of 2009, subject to market conditions. However, it is
unlikely that we will complete our share repurchase authorization by the end of 2009 as previously planned.

The total number of shares purchased during 2008 includes 728,894 shares received in the administration of employee share-based
compensation plans.

19

Comcast 2008 Annual Report on Form 10-K

Common Stock Sales Price Table

Stock Performance Graph

The following table sets forth, for the indicated periods, the high
and low sales prices of our Class A and Class A Special common
stock.

Class A

Class A Special

High

Low

High

Low

2008
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
2007
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$ 20.70
$ 22.86
$ 22.54
$ 19.62

$ 30.18
$ 28.84
$ 29.41
$ 24.45

$ 16.11
$ 18.48
$ 17.88
$ 12.50

$ 24.73
$ 25.60
$ 23.08
$ 17.37

$ 20.45
$ 22.52
$ 22.37
$ 19.64

$ 29.64
$ 28.43
$ 29.19
$ 24.19

$ 15.95
$ 18.28
$ 17.76
$ 12.10

$ 24.54
$ 25.24
$ 22.85
$ 17.31

The following graph compares the yearly percentage change in the
cumulative total shareholder return on our Class A common stock
and Class A Special common stock during the five years ended
December 31, 2008 with the cumulative total return on the Stan-
dard & Poor’s 500 Stock Index and with a selected peer group
consisting of us and other companies engaged in the cable,
communications and media industries. This peer group consists of
Cablevision Systems Corporation (Class A), DISH Network Corpo-
ration, DirecTV Inc., Time Warner Cable Inc. and Time Warner Inc.
The graph assumes $100 was invested on December 31, 2003 in
our Class A common stock and Class A Special common stock
and in each of the following indices and assumes the reinvestment
of dividends.

Comparison of 5 Year Cumulative Total Return

$160

$140

$120

$100

$80

$60

$40

$20

$0

12/03

12/04

12/05

12/06

12/07

12/08

(cid:129) Comcast Corporation Class A
(cid:129) Comcast Corporation Class A Special
(cid:129) S&P 500
(cid:129) Peer Group

(in dollars)

2004

2005

2006

2007

2008

Comcast Class A
Comcast Class A Special
S&P 500 Stock Index
Peer Group Index

101
105
111
105

79
82
116
89

129
134
135
131

84
87
142
98

78
78
90
76

Comcast 2008 Annual Report on Form 10-K

20

Item 6: Selected Financial Data

Year ended December 31 (in millions, except per share data)

2008

2007

2006

2005

2004

Statement of Operations Data
Revenue
Operating income
Income from continuing operations
Discontinued operations(a)
Net income
Basic earnings per common share
Income from continuing operations
Discontinued operations(a)

Net income

Diluted earnings per common share
Income from continuing operations
Discontinued operations(a)

Net income

Dividends declared per common share

Balance Sheet Data (at year end)
Total assets
Long-term debt
Stockholders’ equity
Statement of Cash Flows Data
Net cash provided by (used in):

Operating activities
Financing activities
Investing activities

$ 34,256
6,732
2,547
—
2,547

$ 30,895
5,578
2,587
—
2,587

$ 24,966
4,619
2,235
298
2,533

$ 21,075
3,521
828
100
928

$ 19,221
2,829
928
42
970

$

$

$

$

$

0.87
—

0.87

0.86
—

0.86

0.25

$

$

$

$

$

0.84
—

0.84

0.83
—

0.83

$

$

$

$

0.71
0.09

0.80

0.70
0.09

0.79

$

$

$

$

0.25
0.03

0.28

0.25
0.03

0.28

$

$

$

$

— $

— $

— $

0.28
0.01

0.29

0.28
0.01

0.29

—

$ 113,017
30,178
40,450

$ 113,417
29,828
41,340

$ 110,405
27,992
41,167

$ 103,400
21,682
40,219

$ 105,035
20,093
41,422

$ 10,231
(2,522)
(7,477)

$

8,189
(316)
(8,149)

$

6,618
3,546
(9,872)

$

4,835
(933)
(3,748)

$

5,402
(2,516)
(3,832)

(a) In July 2006, in connection with the transactions with Adelphia and Time Warner, we transferred our previously owned cable systems located in Los Angeles, Cleveland and
Dallas to Time Warner Cable. These cable systems are presented as discontinued operations for the years ended on or before December 31, 2006 (see Item 8, Note 5 to our
consolidated financial statements).

21

Comcast 2008 Annual Report on Form 10-K

Item 7: Management’s Discussion and
Analysis of Financial Condition and Results
of Operations

Introduction and Overview

We are the nation’s leading provider of cable services, offering
information and communications
a variety of entertainment,
services to residential and commercial customers. As of
December 31, 2008, our cable systems served approximately
24.2 million video customers, 14.9 million high-speed Internet
customers and 6.5 million phone customers and passed over
50.6 million homes in 39 states and the District of Columbia. We
report the results of these operations as our Cable segment, which
generates approximately 95% of our consolidated revenue. Our
Cable segment also includes the operations of our regional sports
networks. Our other reportable segment, Programming, consists
primarily of our national programming networks. During 2008, our
operations generated consolidated revenue of approximately
$34.3 billion.

including digital video recorder

Our Cable segment generates revenue primarily through sub-
scriptions to our video, high-speed Internet and phone services
(“cable services”). We market our cable services individually and in
packages, to residential customers and to small and medium-
sized businesses. Our video services range from a limited analog
service to a full digital service with access to hundreds of channels,
including premium and pay-per-view channels; On Demand; music
channels; and an interactive, on-screen program guide. Digital
video customers may also subscribe to advanced digital video
services,
(“DVR”) and high-
definition television (“HDTV”). As of December 31, 2008,
approximately 48% of the homes in the areas we serve subscribed
to our video service and approximately 70% of
those video
customers subscribed to at least one of our digital video services.
Our high-speed Internet services provide Internet access at down-
stream speeds of up to 24 Mbps, depending on the service
selected, and up to 50 Mbps with the introduction of DOCSIS 3.0
technology, also referred to as Wideband, based on geographic
market availability. As of December 31, 2008, approximately 30%
of the homes in the areas we serve subscribed to our high-speed
Internet services. Our digital phone services provide local and
long-distance calling and other features. As of December 31,
2008, approximately 14% of the homes in the areas we serve
subscribed to our digital phone services. In addition to cable serv-
ices, other Cable segment revenue sources include advertising
and the operation of our regional sports networks.

Our Programming segment consists primarily of our consolidated
national programming networks,
including E!, Golf Channel,
VERSUS, G4 and Style. Revenue from our Programming segment
is generated primarily from the sale of advertising, from monthly

per subscriber license fees paid by multichannel video providers
and from licensing our programming internationally.

Our other business interests include Comcast Interactive Media
and Comcast Spectacor. Comcast Interactive Media develops and
operates Comcast’s Internet businesses, including Comcast.net,
Fancast, thePlatform, Fandango, Plaxo and DailyCandy. Revenue
from Comcast Interactive Media is generated primarily from the
sale of advertising. Comcast Spectacor owns two professional
sports teams, and two large, multipurpose arenas in Philadelphia,
and manages other facilities for sporting events, concerts and
other events. Comcast Interactive Media, Comcast Spectacor and
all other consolidated businesses not included in our Cable or
Programming segments are included in “Corporate and Other”
activities.

We operate our businesses in an intensely competitive environ-
ment. Competition for
the cable services we offer consists
primarily of direct broadcast satellite (“DBS”) operators and phone
companies. In 2008, our competitors continued to add features
and adopt aggressive pricing and packaging for services that are
comparable to the services we offer and the local phone compa-
nies have continued to expand their service areas. A substantial
portion of our revenue comes from residential customers whose
spending patterns may be affected by prevailing economic con-
ditions.
Intensifying competition and a weakening economy
affected our net customer additions in 2008 and may, if these
conditions continue, adversely impact our results of operations in
the future.

2008 Developments
(cid:129) growth in consolidated revenue of 10.9% to approximately
$34.3 billion and an increase in consolidated operating income
of 20.7% to approximately $6.7 billion

(cid:129) growth in Cable segment revenue of 10.7% to approximately
$32.4 billion and an increase in operating income before
depreciation and amortization of 10.5% to approximately $13.2
billion

(cid:129) the addition of approximately 1.5 million digital video customers,
approximately 1.3 million high-speed Internet customers,
approximately 2.0 million digital phone customers and a
decrease of approximately 575,000 video customers (excluding
in each case customers obtained through acquisitions)

(cid:129) a reduction in Cable segment capital expenditures of 7.5% to

approximately $5.5 billion

(cid:129) the transition of more of our programming to digital transmission
rather than analog transmission in order to recapture bandwidth
that will allow us to expand our service offerings

Comcast 2008 Annual Report on Form 10-K

22

(cid:129) the initial deployment of DOCSIS 3.0 high-speed Internet

technology, also referred to as Wideband

ment, we will be able to offer wireless services utilizing Clear-
wire’s 4G and certain of Sprint‘s existing wireless networks

(cid:129) the acquisition of cable systems serving Illinois and Indiana
(approximately 696,000 video customers), as a result of the
dissolution of Insight Midwest, L.P. (the “Insight transaction”), in
January 2008

(cid:129) the completion of various transactions, including the acquisition
of Internet-related businesses, which include Plaxo and Daily-
Candy, and the purchase of an additional ownership interest in
Comcast SportsNet Bay Area

(cid:129) an investment as part of an investor group in a new entity
named Clearwire that
is focusing on the deployment of a
nationwide 4G wireless network using its significant wireless
spectrum holdings and was formed through the combination of
the 4G wireless broadband businesses of Clearwire’s legal
through related
predecessor and Sprint Nextel
invest-
agreements entered into in connection with our

(“Sprint”);

(cid:129) the repurchase of approximately 141 million shares of our
Class A common stock and Class A Special common stock for
approximately $2.8 billion under our share repurchase author-
ization

(cid:129) the initiation a quarterly dividend of $0.0625 per share in Febru-
ary 2008; we declared dividends of approximately $727 million
in 2008, of which $547 million were paid during 2008

The Areas We Serve
The map below highlights our 40 major markets with emphasis on our operations in the top 25 U.S. TV markets.

Seattle 

Portland 

San Francisco

Sacramento

 Fresno 

Salt Lake
City

Top 25 U.S. TV Markets
(>200,000 customers)
Top 40 Comcast Markets
(>100,000 customers)

States in footprint

States not in footprint

Springfield

Minneapolis /
St. Paul

Grand 
Rapids 

Harrisburg 

Detroit 

Wilkes
Barre 

Chicago

Denver 

Colorado  
Springs 

 Albuquerque 

Peoria
Champaign

Indianapolis

Pittsburgh

Nashville 

 Knoxville 

Memphis 

Chattanooga 

Atlanta

Boston 
Providence-
New Bedford
Hartford 

New York 

Philadelphia 

Baltimore 

Washington, D.C. 

Richmond 

Houston 

Tampa

Jacksonville 

Orlando

Ft. Myers 

West Palm Beach 

Miami 

23

Comcast 2008 Annual Report on Form 10-K

 
Consolidated Operating Results

The comparability of our results of operations and customer data is impacted by the effects of cable system acquisitions we made in
2008, 2007 and 2006 resulting from the Insight transaction, the Houston transaction, the acquisition of Patriot Media, the Adelphia and
Time Warner transactions and the acquisition of Susquehanna Communications, which we collectively refer to as the “newly acquired
cable systems” (see Note 5 to our consolidated financial statements). As a result of transferring our previously owned cable systems
located in Los Angeles, Cleveland and Dallas (the “Comcast exchange systems”) as part of the Adelphia and Time Warner transactions in
July 2006, the operating results of the Comcast exchange systems are reported as discontinued operations for 2006.

Year ended December 31 (in millions)

Revenue
Costs and expenses:
Operating, selling, general and administrative
(excluding depreciation and amortization)

Depreciation
Amortization

Operating income
Other income (expense) items, net

Income from continuing operations before income

taxes and minority interest

Income tax expense

Income from continuing operations before minority interest
Minority interest

Income from continuing operations
Discontinued operations, net of tax

Net income

2008

2007

2006

% Change
2007 to 2008

% Change
2006 to 2007

$ 34,256

$ 30,895

$ 24,966

10.9%

23.7%

21,124
5,457
943

6,732
(2,674)

4,058
(1,533)

2,525
22

2,547
—

19,109
5,107
1,101

5,578
(1,229)

4,349
(1,800)

2,549
38

2,587
—

15,524
3,828
995

4,619
(1,025)

3,594
(1,347)

2,247
(12)

2,235
298

10.5
6.9
(14.3)

20.7
117.4

(6.7)
(14.8)

(0.9)
(43.9)

(1.6)
n/m

23.1
33.4
10.6

20.8
20.0

21.0
33.6

13.4
n/m

15.8
n/m

$ 2,547

$ 2,587

$ 2,533

(1.6)%

2.1%

All percentages are calculated based on actual amounts. Minor differences may exist due to rounding.

Consolidated Revenue
Our Cable and Programming segments accounted for substantially
all of the increases in consolidated revenue for 2008 and 2007.
Additional
increases of approximately $129 million and approx-
imately $103 million in 2008 and 2007, respectively, related to our
other business activities, primarily growth in Comcast Interactive
Media and revenue generated in 2008 by Comcast Spectacor’s
professional
and
segment
Programming segment
revenue are discussed separately in
“Segment Operating Results.”

teams. Cable

revenue

sports

Consolidated Operating, Selling, General and Administrative
Expenses
Our Cable and Programming segments accounted for substantially
all of the increases in consolidated operating, selling, general and
administrative expenses for 2008 and 2007. Additional
increases
of approximately $103 million and approximately $210 million in
2008 and 2007, respectively, related to our other business activ-
ities, including the continued expansion of our Comcast Interactive
Media business, Comcast Spectacor and litigation expense
incurred in 2007. Cable segment and Programming segment
operating, selling, general and administrative expenses are dis-
cussed separately in “Segment Operating Results.”

Comcast 2008 Annual Report on Form 10-K

24

Consolidated Depreciation and Amortization
The increases in depreciation expense for 2008 and 2007 were
primarily a result of an increase in property and equipment asso-
ciated with capital spending in recent years, which resulted in
increased depreciation of approximately $210 million and $700
million, respectively, and the newly acquired cable systems, which
resulted in increased depreciation of approximately $138 million
and $530 million, respectively.

The decrease in amortization expense for 2008 was primarily due
to intangible assets associated with the AT&T Broadband acquis-
ition in 2002 being fully amortized, partially offset by the
amortization of similar intangible assets recorded in connection
with our newly acquired cable systems. The increase in amor-
tization expense for 2007 was primarily a result of the increases in
the amortization of our intangible assets associated with our newly
acquired cable systems, purchases of software-related intangibles
and the write-down of intangible assets of approximately $30 mil-
lion in 2007 related to the shutdown of the AZN network.

Segment Operating Results

Our segment operating results are presented based on how we
financial
assess operating performance and internally report
information. To measure the performance of our operating seg-
ments, we use operating income (loss) before depreciation and
amortization, excluding impairments related to fixed and intangible
assets, and gains or losses from the sale of assets, if any. This
measure eliminates the significant level of noncash depreciation
and amortization expense that results from the capital-intensive
nature of our businesses and from intangible assets recognized in
business combinations. Additionally, it is unaffected by our capital
structure or investment activities. We use this measure to evaluate
our consolidated operating performance and the operating per-
formance of our operating segments and to allocate resources and
capital to our operating segments. It is also a significant perform-
incentive compensation programs.
ance measure in our annual
We believe that this measure is useful to investors because it is
one of the bases for comparing our operating performance with
that of other companies in our industries, although our measure
may not be directly comparable to similar measures used by other
companies. Because we use this metric to measure our segment
profit or loss, we reconcile it to operating income, the most directly
comparable financial measure calculated and presented in
accordance with generally accepted accounting principles in the
United States (“GAAP”) in the business segment footnote to our
consolidated financial statements (see Note 16 to our consolidated
financial statements). This measure should not be considered a
substitute for operating income (loss), net income (loss), net cash
provided by operating activities, or other measures of performance
or liquidity we have reported in accordance with GAAP.

Cable segment revenue is generated from subscriptions to these
cable services. Customers are billed monthly, based on the serv-
ices and features they receive and the type of equipment they use.
While residential customers may discontinue service at any time,
business customers may only discontinue their service in accord-
ance with the terms of their respective contracts, which typically
have one to three year terms. Our revenue and operating income
before depreciation and amortization have increased as a result of
the effects of our recent acquisitions, continued demand for our
services (including our bundled and advanced service offerings), as
well as other factors discussed below.

Of our total customers, in 2008 the newly acquired cable systems
accounted for 696,000 video customers, 370,000 high-speed
Internet customers and 74,000 phone customers. In 2007, they
accounted for 81,000 video customers, 58,000 high-speed Inter-
they
net customers and 16,000 phone customers.
accounted for 3.5 million video customers, 1.7 million high-speed
Internet customers and 173,000 phone customers. In 2008 and
2007, the newly acquired cable systems accounted for approx-
imately $742 million and $2.6 billion of the increases in revenue,
respectively. Intensifying competition and a weakening economy
affected our net customer additions in 2008 and may, if these
conditions continue, adversely impact our results of operations in
the future.

In 2006,

Revenue and Operating Income 
Before Depreciation and Amortization
(in billions)

$32.4

$29.3

Cable Segment Overview

Our cable systems simultaneously deliver video, high-speed Inter-
net and phone services to our customers. The majority of our

Revenue
Operating Income 
Before Depreciation 
and Amortization

$24.0

$9.7

$13.2

$11.9

2006

2007

2008

Cable Segment Results of Operations

Year ended December 31 (in millions)

Video
High-speed Internet
Phone
Advertising
Other
Franchise fees

Revenue
Operating expenses
Selling, general and administrative expenses

2008

2007

2006

% Change
2007 to 2008

% Change
2006 to 2007

$18,849
7,225
2,649
1,526
1,283
911

32,443
12,664
6,609

$17,686
6,402
1,766
1,537
1,087
827

29,305
11,409
5,974

$15,062
4,953
911
1,468
927
721

24,042
9,322
5,053

6.6%

12.9
50.0
(0.5)
17.6
10.1

10.7
11.0
10.6

17.4%
29.2
93.9
4.5
17.5
14.7

21.9
22.4
18.2

Operating income before depreciation and amortization

$13,170

$11,922

$ 9,667

10.5%

23.3%

25

Comcast 2008 Annual Report on Form 10-K

Cable Segment Revenue
Our average monthly total revenue per video customer increased
to approximately $110 in 2008 from approximately $102 in 2007
and approximately $95 in 2006. The increases in average monthly
total revenue per video customer are primarily due to an increased
number of customers receiving multiple services.

Average Monthly Total Revenue   
per Video Customers

$110

$102

$95

2006

2007

2008

Video
We offer video services ranging from a limited analog service to a
full digital service with access to hundreds of channels, including
premium and pay-per-view channels. Digital video customers may
also subscribe to advanced digital video services, including DVR
and HDTV. As of December 31, 2008, 70% of our video custom-
least one of our digital video services,
ers subscribed to at
compared to 63% and 52% as of December 31, 2007 and 2006,
respectively.

Our video revenue continued to grow in 2008 and 2007 due to
including the
customer growth in our digital video services,
demand for digital features such as On Demand, DVR and HDTV;
rate adjustments; and the addition of our newly acquired cable
systems. During 2008 and 2007, we added approximately
1.5 million and 2.5 million digital video customers, respectively.
During 2008 and 2007, the number of video customers decreased
by approximately 575,000 and 180,000, respectively, excluding
the impact of the newly acquired cable systems, primarily due to
increased competition in our service areas, as well as weakness in
the overall economy. Continued competition and weak economic
conditions are expected to result in further declines in the number
of video customers during 2009. In 2008, approximately $455 mil-
lion of the increase in our video revenue was attributable to our
newly acquired cable systems. In 2007, the amount was approx-
imately $1.6 billion. Our average monthly video revenue per video
customer increased to approximately $64 in 2008 from approx-
imately $61 in 2007 and approximately $57 in 2006.

High-Speed Internet
We offer high-speed Internet services with Internet access at
downstream speeds of up to 24 Mbps, depending on the service

Comcast 2008 Annual Report on Form 10-K

26

selected, and up to 50 Mbps with the introduction of DOCSIS 3.0
technology, also referred to as Wideband, based on geographic
market availability. These services also include our Internet portal,
Comcast.net, which provides multiple e-mail addresses and online
storage, as well as a variety of proprietary content and value-
added features and enhancements that are designed to take
advantage of the speed our services provide.

Revenue increased in 2008 and 2007 primarily due to an increase
in the number of customers and the addition of our newly acquired
cable systems. As of December 31, 2008, 30% of the homes in
the areas we serve subscribed to our high-speed Internet service,
compared to 28% and 25% as of December 31, 2007 and 2006,
respectively. In 2008, approximately $157 million of the increase in
revenue was attributable to our newly acquired cable systems. In
2007,
the amount was approximately $640 million. Average
monthly revenue per high-speed Internet customer has remained
relatively stable, between $42 and $43 from 2006 to 2008. We
expect the rates of customer and revenue growth to slow in 2009
due to the market maturing,
increased competition and weak
economic conditions continuing.

High-Speed Internet Customers
(in millions)

14.9

13.2

11.5

2006

2007

2008

Phone
We offer digital phone services that provide local and long-
distance calling and include features such as voice mail, caller ID
and call waiting. As of December 31, 2008, our digital phone serv-
ices were available to approximately 47 million or 92% of the
homes in the areas we serve.

Revenue increased significantly in 2008 and 2007 as a result of
increases in the number of digital phone customers. These
increases were partially offset by the loss of approximately
170,000 and 470,000 circuit-switched phone customers in 2008
and 2007, respectively. We phased out substantially all of our
circuit-switched phone service in 2008. In 2008, approximately
$43 million of the increase in our phone revenue was attributable
to our newly acquired cable systems. In 2007, the amount was
revenue per
approximately $100 million. Average monthly

customer for our digital phone service has declined, to approx-
imately $39 in 2008 from approximately $42 in 2007 and
approximately $45 in 2006, due to customers receiving service as
part of a promotional offer or in a bundled service offering. We
expect the rates of customer and revenue growth to slow in 2009,
because we do not expect to launch any significant new service
areas in 2009 and due to weak economic conditions continuing.

Comcast Digital Voice Customers
(in millions)

6.5

4.4

1.9

2006

2007

2008

Advertising
As part of our programming license agreements with programming
networks, we receive an allocation of scheduled advertising time
that we may sell to local, regional and national advertisers. We also
coordinate the advertising sales efforts of other cable operators in
some markets, and in some markets we operate advertising inter-
connects. These interconnects establish a physical, direct link
between multiple cable systems and provide for
the sale of
regional and national advertising across larger geographic areas
than could be provided by a single cable operator.

Advertising revenue decreased in 2008 primarily due to a decline in
the television advertising market,
including the automotive and
housing sectors, offset by an increase in political advertising and
the addition of the newly acquired cable systems. Advertising
revenue increased in 2007 as a result of our newly acquired cable
systems. Absent the growth from the newly acquired cable sys-
tems, advertising revenue decreased slightly in 2007, reflecting
weakness across the television advertising market, a lower level of
political advertising and one less week in the broadcast calendar
during 2007 compared to 2006. We expect our advertising rev-
enue to decline in 2009 due to a deteriorating advertising market,
less political advertising and weak economic conditions continuing.

Other
We also generate revenue from our regional sports networks, our
digital media center, on-screen guide advertising, commissions
from electronic retailing networks and fees for other services.
regional sports networks include Comcast SportsNet
Our
(Philadelphia), Comcast SportsNet Mid-Atlantic
(Baltimore/
Washington), Cable Sports Southeast, Comcast SportsNet
Chicago, Comcast SportsNet California (Sacramento), Comcast
SportsNet Northwest (Portland), Comcast SportsNet New England
(Boston), Comcast SportsNet Bay Area (San Francisco) and
MountainWest Sports Network. These networks generate revenue
through programming license agreements with multichannel video
providers and the sale of advertising time.

Other revenue increased in 2008 and 2007 as a result of our
acquisitions in June 2007 of Comcast SportsNet Bay Area and
Comcast SportsNet New England and our acquisitions of the
newly acquired cable systems.

Franchise Fees
Our franchise fee revenue represents the pass-through to our cus-
tomers of the fees required to be paid to state and local franchising
authorities. Under the terms of our franchise agreements, we are
generally required to pay to the franchising authority an amount
based on our gross video revenue. The increases in franchise fees
collected from our cable customers in 2008 and 2007 were primarily
due to increases in the revenue on which the fees apply.

Cable Segment Expenses
We continue to focus on controlling the growth of expenses. Our
operating margins (operating income before depreciation and
amortization as a percentage of revenue) for 2008, 2007 and 2006
were 40.6 %, 40.7% and 40.2%, respectively.

Operating Margins
(in billions)

Operating Margins
Revenue
 Operating Income Before
Depreciation and Amortization

$29.3

$32.4

40.7%

40.6%

$13.2

$11.9

$24.0

40.2%

$9.7

2006

2007

2008

27

Comcast 2008 Annual Report on Form 10-K

Cable Segment Operating Expenses

Year ended December 31 (in millions)

Video programming
Technical labor costs
High-speed Internet
Phone
Other

Total

Video programming expenses, our largest operating expense, are
the fees we pay to programming networks to license the
programming we package, offer and distribute to our video cus-
tomers. These expenses are affected by changes in the fees
charged by programming networks, the number of our video cus-
tomers and the number of programming options we offer. Video
programming expenses increased in 2008 and 2007, primarily due
to rate increases, additional digital customers, an additional num-
ber of programming options and additional customers from our
newly acquired cable systems. We anticipate that our video pro-
gramming expenses will continue to increase in 2009 and in the
future as the fees charged by programming networks increase, as
new fees for retransmission of broadcast networks are incurred
and as we provide additional channels and video on demand pro-
gramming options to our customers.

Technical labor expenses include the internal and external labor to
complete service call and installation activities in the home, net-
fulfillment and provisioning costs. These
work operations,
expenses increased in 2008 and 2007 primarily due to growth in
the number of customers, which required additional personnel to
handle service calls and provide in-house customer support and
the addition of our newly acquired cable systems.

Cable Segment Selling, General and Administrative Expenses

Year ended December 31 (in millions)

Customer service
Marketing
Administrative and other

Selling, general and administrative

2008

2007

2006

$ 6,479
2,138
523
730
2,794

$ 5,813
1,899
575
685
2,437

$4,848
1,572
435
427
2,040

$12,664

$11,409

$9,322

% Change
2007 to 2008

% Change
2006 to 2007

11.5%
12.6
(9.0)
6.6
14.6

11.0%

19.9%
20.8
32.2
60.4
19.5

22.4%

High-speed Internet expenses and phone expenses include cer-
tain direct costs identified by us for providing these services. Other
related costs associated with providing these services are gen-
erally shared among all our cable services and are not allocated to
these captions. The decrease in high-speed Internet expenses in
2008 was primarily driven by lower support service costs that were
the result of our entering into new contracts with lower cost pro-
viders and renegotiating existing contracts. High-speed Internet
expenses increased in 2007 primarily due to growth in the number
of customers receiving these services and the addition of our
newly acquired cable systems. Phone expenses grew at a lower
rate in 2008 due to efficiencies associated with an increased
number of customers as well as the least-cost routing of call traffic
and lower support service costs that were the result of our enter-
ing into new contracts with lower cost providers and renegotiating
existing contracts. Phone expenses increased in 2007 primarily
due to growth in the number of customers receiving these services
and the addition of our newly acquired cable systems.

Other operating expenses include franchise fees, pole rentals,
plant maintenance and vehicle-related costs, including fuel, as well
as expenses related to our
regional sports networks. These
expenses increased in 2008 and 2007 primarily due to the addition
of our newly acquired cable systems and the acquisitions in June
2007 of Comcast SportsNet Bay Area and Comcast SportsNet
New England.

2008

2007

2006

$1,773
1,625
3,211

$1,674
1,404
2,896

$1,326
1,196
2,531

$6,609

$5,974

$5,053

% Change
2007 to 2008

% Change
2006 to 2007

5.9%

15.7
10.9

10.6%

26.2%
17.4
14.4

18.2%

Customer service expenses remained relatively flat in 2008 primarily due to achieving operational efficiencies and the slower growth in
customers. Customer service expenses increased in 2007 primarily due to growth in the number of customers and services offered.

Marketing expenses increased in 2008 and 2007 primarily due to additional marketing costs associated with attracting and retaining cus-
tomers, as well as the addition of the newly acquired cable systems.

Administrative and other expenses increased in 2008 and 2007 primarily due to the addition of our newly acquired cable systems and the
acquisitions in June 2007 of Comcast SportsNet Bay Area and Comcast SportsNet New England. Administrative and other expenses in
2008 also include severance costs of approximately $126 million primarily related to approximately 3,300 personnel reductions, a portion
of which resulted from a divisional reorganization.

Comcast 2008 Annual Report on Form 10-K

28

Programming Segment Overview

Our Programming segment consists primarily of our consolidated national programming networks. The table below presents a summary of
our most significant consolidated national programming networks:

Programming Network

E!
Golf Channel
VERSUS
G4
Style

Approximate
U.S. Subscribers
(in millions)

Description

85
73
66
57
51

Pop culture and entertainment-related programming
Golf and golf-related programming
Sports and leisure programming
Gamer lifestyle programming
Lifestyle-related programming

We also own interests in MGM (20%), iN DEMAND (51%), TV One (33%), PBS KIDS Sprout (40%) and FEARnet (33%). The operating
results of these entities are not included in our Programming segment’s operating results because they are presented in equity in net
(losses) income of affiliates.

Programming Segment Results of Operations

Year ended December 31 (in millions)

Revenue
Operating, selling, general and administrative expenses

2008

2007

2006

$1,426
1,064

$1,314
1,028

$1,054
815

Operating income before depreciation and amortization

$ 362

$ 286

$ 239

% Change
2007 to 2008

% Change
2006 to 2007

8.5%
3.6

26.3%

24.7%
26.1

19.8%

Programming Segment Revenue
Programming revenue for 2008 and 2007 increased as a result of
continued growth in advertising revenue, programming license fee
revenue and international
In 2008, 2007 and 2006,
revenue.
advertising accounted for approximately 43%, 44% and 45%,
respectively, of total Programming revenue. In 2008, 2007 and
2006, approximately 11% to 13% of our Programming revenue
was generated from our Cable segment. These amounts are
eliminated in our consolidated financial statements but are
included in the amounts presented above.

Programming Segment Operating, Selling, General and
Administrative Expenses
Programming operating,
selling, general and administrative
expenses consist mainly of the cost of producing television pro-
grams and live events, the purchase of programming rights, the
marketing and promotion of our programming networks and
administrative costs. Programming expenses increased sig-
nificantly in 2007 primarily due to the programming rights costs for
the PGA Tour on Golf Channel, as well as a corresponding
increase in marketing expenses for this programming. We have
invested and expect to continue to invest in new and live-event
programming that will cause our programming expenses to
increase in the future.

Consolidated Other Income (Expense) Items

Year ended December 31 (in millions)

2008

2007

2006

Interest expense
Investment income (loss), net
Equity in net (losses) income of

affiliates, net

Other income (expense)

$(2,439)
89

$(2,289)
601

$(2,064)
990

(39)
(285)

(63)
522

(65)
114

Total

$(2,674)

$(1,229)

$(1,025)

Interest Expense
The increase in interest expense for 2008 was primarily due to an
increase in our average debt outstanding and an increase in early
extinguishment costs of approximately $61 million associated with
the repayment and redemption of certain debt obligations prior to
their maturity, partially offset by the effects of lower interest rates in
2008 on our fixed to variable rate interest rate exchange agree-
ments. The increase for 2007 was primarily due to an increase in
our average debt outstanding.

Investment Income (Loss), Net
The components of investment income (loss), net for 2008, 2007
and 2006 are presented in a table in Note 6 to our consolidated
financial statements. We have entered into derivative financial
instruments that we account for at fair value and that economically
hedge the market price fluctuations in the common stock of all of

29

Comcast 2008 Annual Report on Form 10-K

our investments accounted for as trading securities. The differ-
ences between the unrealized gains (losses) on trading securities
and the mark to market adjustments on derivatives related to trad-
ing securities, as presented in the table in Note 6 to our
consolidated financial statements, result from one or more of the
following:

(cid:129) there were unusual changes in the derivative valuation assump-

tions such as interest rates, volatility and dividend policy

(cid:129) the magnitude of the difference between the market price of the
underlying security to which the derivative relates and the strike
price of the derivative

(cid:129) the change in the time value component of the derivative value

during the period

(cid:129) the security to which the derivative relates changed due to a
corporate reorganization of the issuing company to a security
with a different volatility rate

the outcome of unresolved issues with various taxing authorities.
We expect our 2009 annual effective tax rate to be in the range of
40% to 45%.

Discontinued Operations

The operating results of our previously owned cable systems
located in Los Angeles, Dallas and Cleveland, which were reported
as discontinued operations for 2006, included 7 months of oper-
ations in 2006 because the closing date of the transaction was
July 31, 2006. As a result of the exchange of these systems in the
Adelphia and Time Warner transactions, we recognized a gain of
$195 million, net of tax of $541 million in 2006 (see Note 5 to our
consolidated financial statements). The effective tax rate on the
gain is higher than the federal statutory rate primarily due to the
nondeductible amounts attributed to goodwill.

Liquidity and Capital Resources

Other Income (Expense)
Other expense for 2008 includes an impairment of approximately
$600 million related to our investment in Clearwire (see Note 6 to
our consolidated financial statements), partially offset by a gain of
approximately $235 million on the sale of our 50% interest in the
Insight asset pool in connection with the Insight transaction. Other
income for 2007 consisted primarily of a gain of approximately
$500 million on the sale of our 50% interest in the Kansas City
asset pool
in connection with the Houston transaction. Other
income for 2006 consisted primarily of $170 million of gains on the
sale of nonoperating assets, partially offset by a $59 million
impairment related to one of our equity method investments.

Our businesses generate significant cash flows from operating
activities. We believe that we will be able to meet our current and
long-term liquidity and capital requirements, including fixed charg-
through
es,
existing cash, cash equivalents and investments; through available
borrowings under our existing credit facilities; and through our abil-
ity to obtain future external financing.

through our cash flows from operating activities;

We anticipate that we will continue to use a substantial portion of
our cash flows to fund our capital expenditures,
in
business opportunities, to meet our debt repayment obligations
and to return capital to investors.

to invest

Income Tax Expense

respectively.

Our effective income tax rate for 2008, 2007 and 2006 was
37.8%, 41.4% and 37.5%,
Income tax expense
reflects an effective income tax rate that differs from the federal
statutory rate primarily due to state income taxes and interest on
uncertain tax positions. Our 2008 income tax expense was
reduced by approximately $154 million, $80 million of which is due
to the settlement of an uncertain tax position (see Note 13 to our
consolidated financial statements) and the net impact of certain
state tax law changes that primarily affected our deferred income
tax liabilities and other noncurrent liabilities, and the balance of
which is primarily due to the future deductibility of certain deferred
compensation arrangements. Our tax rate in 2006 was impacted
by adjustments to uncertain tax positions, which were primarily
due to the favorable resolution of issues and revised estimates of

The global
financial markets have been and continue to be in
turmoil, with extreme volatility in the equity and credit markets and
with some financial and other institutions experiencing significant
financial distress. As of December 31, 2008, we had approx-
imately $5.5 billion remaining availability under our credit facilities
and no outstanding commercial paper obligations. From 2009 to
2011, our scheduled debt maturities total approximately $5.3 bil-
lion. In addition, neither our access to nor the value of our cash
equivalents or short-term investments have been negatively
affected by the recent liquidity problems of financial
institutions.
Although we have attempted to be prudent in our investment
strategy, it is not possible to predict how the financial market
turmoil and the deteriorating economic conditions may affect our
financial position. Additional
institution failures could
reduce amounts available under committed credit facilities, could
cause losses to the extent cash amounts or the value of securities
exceed government deposit insurance limits, and could restrict our
access to the public equity and debt markets.

financial

Comcast 2008 Annual Report on Form 10-K

30

Operating Activities

Components of Net Cash Provided by Operating Activities

Year ended December 31 (in millions)

2008

2007

2006

Operating income
Depreciation and amortization

$ 6,732
6,400

$ 5,578
6,208

$ 4,619
4,823

Operating income before

depreciation and
amortization
Operating income before

depreciation and
amortization from
discontinued operations

Noncash share-based
compensation and
contribution expense

Changes in operating assets

13,132

11,786

9,442

—

—

264

258

223

223

and liabilities

(251)

(200)

(280)

Cash basis operating

income
Payments of interest
Payments of income taxes
Proceeds from interest,
dividends and other
nonoperating items

Payments related to settlement
of litigation of an acquired
company

Excess tax benefit under SFAS

No. 123R presented in
financing activities

Net cash provided by
operating activities

13,139
(2,256)
(762)

11,809
(2,134)
(1,638)

9,649
(1,880)
(1,284)

125

185

233

—

—

(67)

(15)

(33)

(33)

$10,231

$ 8,189

$ 6,618

The increases in interest payments in 2008 and 2007 were primar-
ily due to an increase in our average debt outstanding.

The decrease in tax payments in 2008 was primarily due to the
Economic Stimulus Act of 2008, which resulted in a reduction in
our tax payments of approximately $600 million. The increase in
tax payments in 2007 was primarily due to the effects of increases
in income, sales of investments, and the settlement of federal and
state tax audits of $376 million.

Financing Activities
Net cash provided by (used in) financing activities consists primar-
ily of our proceeds from borrowings offset by our debt
repayments, our repurchases of our Class A and Class A Special
common stock and dividend payments. Proceeds from borrow-
ings fluctuate from year to year based on the amounts paid to fund
acquisitions and debt repayments. We have made, and may from
time to time in the future make, optional repayments on our debt
obligations, which may include repurchases of our outstanding
public notes and debentures, depending on various factors, such
as market conditions. In 2008, we made $307 million of optional
public bond repurchases. See Note 9 to our consolidated financial
statements for further discussion of our financing activities, includ-
ing details of our debt repayments and borrowings.

Available Borrowings Under Credit Facilities
We traditionally maintain significant availability under our lines of
credit and our commercial paper program to meet our short-term
liquidity requirements.
In January 2008, we entered into an
amended and restated revolving bank credit facility that may be
used for general corporate purposes. This amendment increased
the size of the credit facility from $5.0 billion to $7.0 billion and
extended the maturity of the loan commitment from October 2010
to January 2013. Under our credit facility, other lenders are not
obligated to fund a defaulting lender’s commitment, although
another
lender could agree to fund the defaulting lender’s
commitment. However, non-defaulting lenders are not able to use
a default by another bank to avoid their own commitments. In
December 2008, we terminated a $200 million commitment to our
credit facility by Lehman Brothers Bank, FSB (“Lehman”) as a
result of Lehman’s default under a borrowing request. At a dis-
counted value, we repaid Lehman’s portion of our outstanding
credit facility, along with accrued interest and fees. Subsequent to
this termination, the size of our credit facility is $6.8 billion. As of
December 31, 2008, amounts available under all of our credit
facilities totaled approximately $5.5 billion.

Debt Covenants
We and our cable subsidiaries that have provided guarantees are
subject to the covenants and restrictions set forth in the indentures
governing our public debt securities and in the credit agreements
governing our bank credit facilities (see Note 18 to our con-
solidated financial statements). We and the guarantors are in
compliance with the covenants, and we believe that neither the
covenants nor the restrictions in our indentures or loan documents
will limit our ability to operate our business or raise additional capi-
tal. Our credit facilities’ covenants are tested on an ongoing basis.
The only financial covenant in our $6.8 billion revolving credit

31

Comcast 2008 Annual Report on Form 10-K

facility due 2013 relates to leverage (ratio of debt to operating
income before depreciation and amortization). As of December 31,
2008, we met this financial covenant by a significant margin. Our
ability to comply with this financial covenant in the future does not
depend on further debt
reduction or on improved operating
results.

Share Repurchase and Dividends
As of December 31, 2008, we had approximately $4.1 billion of
availability remaining under our share repurchase authorization. We
have previously indicated our plan to fully use our remaining share
repurchase authorization by the end of 2009, subject to market
conditions. However, as previously disclosed, due to difficult
economic conditions and instability in the capital markets, it is
unlikely that we will complete our share repurchase authorization
by the end of 2009 as previously planned.

Share Repurchases
(in billions)

$3.1

$2.8

$2.3

2006

2007

2008

Our Board of Directors declared a dividend of $0.0625 per share
for each quarter in 2008 totaling approximately $727 million. We
paid approximately $547 million of dividends in 2008. We expect
to continue to pay quarterly dividends, though each subsequent
dividend is subject to approval by our Board of Directors. We did
not declare or pay any cash dividends in 2007 or 2006.

Investing Activities
Net cash used in investing activities consists primarily of cash paid
for capital expenditures, acquisitions and investments, partially
offset by proceeds from sales of investments.

Capital Expenditures
Our most significant recurring investing activity has been capital
expenditures in our Cable segment and we expect that this will con-
tinue in the future. A significant portion of our capital expenditures is
based on the level of customer growth and the technology being
deployed. The table below summarizes the capital expenditures we
incurred in our Cable segment from 2006 through 2008.

Year ended December 31 (in millions)

2008

2007

2006

Customer premises equipment(a)
Scalable infrastructure(b)
Line extensions(c)
Support capital(d)
Upgrades (capacity expansion)(e)
Business services(f)

Total

$3,147
1,024
212
522
407
233

$3,164
1,014
352
792
520
151

$2,321
906
275
435
307
—

$5,545

$5,993

$4,244

(a) Customer premises equipment (“CPE”)

includes costs incurred to connect our
services at the customer’s home. The equipment deployed typically includes stan-
dard digital set-top boxes, HD set-top boxes, digital video recorders, remote
controls and modems. CPE also includes the cost of installing this equipment for
new customers as well as the material and labor cost incurred to install the cable
that connects a customer’s dwelling to the network.

(b) Scalable infrastructure includes costs incurred to secure growth in customers or
revenue units or to provide service enhancements, other than those related to
CPE. Scalable infrastructure includes equipment that controls signal reception,
processing and transmission throughout our distribution network, as well as
that controls and communicates with the CPE residing within a
equipment
customer’s home. Also included in scalable infrastructure is certain equipment
necessary for content aggregation and distribution (video on demand equipment)
and equipment necessary to provide certain video, high-speed Internet and digital
phone service features (e.g., voice mail and e-mail).

(c) Line extensions include the costs of extending our distribution network into new
service areas. These costs typically include network design, the purchase and
installation of fiber-optic and coaxial cable, and certain electronic equipment.

(d) Support capital includes costs associated with the replacement or enhancement of
non-network assets due to technical or physical obsolescence and wear-out.
These costs typically include vehicles, computer and office equipment, furniture
and fixtures, tools, and test equipment.

(e) Upgrades include costs to enhance or replace existing portions of our cable net-

work, including recurring betterments.

(f) Business services include the costs incurred related to the rollout of our services to
small and medium-sized businesses. The equipment typically includes high-speed
Internet modems and phone modems and the cost of installing this equipment for
new customers as well as materials and labor incurred to install the cable that
connects a customer’s business to the closest point of the main distribution net-
work.

Comcast 2008 Annual Report on Form 10-K

32

Cable capital expenditures decreased 7.5% in 2008 primarily due
to lower spending in residential cable services. Line extensions
decreased in 2008 compared to 2007 primarily due to the slow-
down in the housing market. Cable capital expenditures increased
41.2% in 2007 primarily as a result of the continued rollout of our
digital phone service and an increase in demand for advanced
set-top boxes (including DVR and HDTV) and high-speed Internet
modems. These increases were accelerated by the success of our
triple play bundle and as a result of regulatory changes in 2007.
We also incurred additional capital expenditures in our newly
acquired cable systems and continued to improve the capacity
and reliability of our network in 2007 in order to handle the addi-
tional volume and advanced services.

Capital expenditures in our Programming segment were not sig-
nificant in 2008, 2007 and 2006. In 2008 and 2007, our other
business activities included approximately $137 million and $110
million, respectively, of capital expenditures related to the con-
solidation of offices in Pennsylvania and the relocation of our
corporate headquarters. Capital expenditures for 2009 and for
including
subsequent years will depend on numerous factors,
acquisitions, competition, changes in technology,
regulatory
changes and the timing and rate of deployment of new services.
Our 2009 capital expenditures will include the purchase of set-top
boxes associated with our migration to all digital transmission for
certain analog channels.

Contractual Obligations

Acquisitions
In 2008, acquisitions were primarily related to our acquisition of an
additional interest in Comcast SportsNet Bay Area; our acquisition
of the remaining interest in G4 that we did not already own; and
our acquisitions of Plaxo and DailyCandy. In 2007, acquisitions
were primarily related to our acquisitions of Patriot Media, Fandan-
go, Comcast SportsNet New England, and an interest in Comcast
SportsNet Bay Area. In 2006, acquisitions were primarily related to
the Adelphia and Time Warner transactions, the acquisition of the
cable systems of Susquehanna Communications and the acquis-
ition of our additional interest in E! Entertainment Television.

Proceeds from Sales of Investments
In 2008, proceeds from the sales of investments were primarily
related to the disposition of available-for-sale debt securities. In
2007 and 2006, proceeds from the sales of investments were
primarily related to the disposition of our ownership interests in
Time Warner Inc.

investment

Purchases of Investments
In 2008, purchases of investments consisted primarily of the fund-
In 2007, purchases of
ing of our
in Clearwire.
investments consisted primarily of an additional
in
Insight Midwest, L.P. and the purchase of available-for-sale debt
securities. In 2006, purchases of investments consisted primarily
of the purchase of our interest in SpectrumCo LLC and our addi-
tional investment in Texas and Kansas City Cable Partners.

investment

Our unconditional contractual obligations as of December 31, 2008, which consist primarily of our debt obligations and the associated
payments due in future periods, are presented in the table below.

(in millions)

Debt obligations(a)
Capital lease obligations
Operating lease obligations
Purchase obligations(b)
Other long-term liabilities reflected on the balance sheet:

Acquisition-related obligations(c)
Other long-term obligations(d)

Total

Payments Due by Period

Total

Year 1

$ 32,394
62
2,088
16,069

$ 2,269
9
385
3,666

Years
2–3

$ 2,957
36
542
3,915

Years
4–5

$ 5,613
8
328
2,462

More
than 5

$ 21,555
9
833
6,026

153
3,795

118
232

32
511

3
383

—
2,669

$ 54,561

$ 6,679

$ 7,993

$ 8,797

$ 31,092

Refer to Note 9 (long-term debt) and Note 15 (commitments) to our consolidated financial statements.

(a) Excludes interest payments.

(b) Purchase obligations consist of agreements to purchase goods and services that are legally binding on us and specify all significant terms, including fixed or minimum quanti-
ties to be purchased and price provisions. Our purchase obligations are primarily related to our Cable segment, including contracts with programming networks, CPE
manufacturers, communication vendors, other cable operators for which we provide advertising sales representation and other contracts entered into in the normal course of
business. We also have purchase obligations through Comcast Spectacor for the players and coaches of our professional sports teams. We did not include contracts with
immaterial future commitments.

(c) Acquisition-related obligations consist primarily of costs related to exiting contractual obligations and other assumed contractual obligations of the acquired entity.

(d) Other long-term obligations consist primarily of prepaid forward sale agreement transactions of equity securities we hold; subsidiary preferred shares; effectively settled tax
positions and related interest, net of deferred tax benefit; deferred compensation obligations; pension, post-retirement and post-employment benefit obligations; and
programming rights payable under license agreements. Reserves for uncertain tax positions of approximately $1.4 billion are not included in the table above. The liability for
unrecognized tax benefits has been excluded because we cannot make a reliable estimate of the period in which the unrecognized tax benefits will be realized.

33

Comcast 2008 Annual Report on Form 10-K

Off-Balance Sheet Arrangements

We do not have any significant off-balance sheet arrangements
that are reasonably likely to have a current or future effect on our
financial
capital
expenditures or capital resources.

results of operations,

condition,

liquidity,

Critical Accounting Judgments and Estimates

The preparation of our financial statements requires us to make
estimates that affect the reported amounts of assets, liabilities,
revenue and expenses, and the related disclosure of contingent
assets and contingent liabilities. We base our judgments on histor-
ical experience and on various other assumptions that we believe
are reasonable under the circumstances, the results of which form
the basis for making estimates about the carrying values of assets
and liabilities that are not readily apparent from other sources.
Actual results may differ from these estimates under different
assumptions or conditions.

in the preparation of our

We believe our judgments and related estimates associated with
the valuation and impairment testing of our cable franchise rights
and the accounting for income taxes are critical in the preparation
of our financial statements. We had previously disclosed that the
accounting judgments and estimates related to our legal con-
tingencies were critical
financial
statements. This identification was based in large part on the fact
that significant amounts were included in our consolidated balance
sheet representing management’s estimates of the ultimate out-
come of
the
contingencies to which these balance sheet estimates have been
resolved and there are no significant estimates recorded for cur-
rent legal contingencies as they are either not probable, estimable
or both, estimates related to our legal contingencies are not critical
in the preparation of our financial statements at December 31,
2008. Management has discussed the development and selection
of these critical accounting judgments and estimates with the
Audit Committee of our Board of Directors, and the Audit Commit-
tee has reviewed our disclosures relating to them, which are
presented below.

these legal contingencies. As substantially all of

particular service area. The amounts we record for cable franchise
rights are primarily a result of cable system acquisitions. Typically
when we acquire a cable system, the most significant asset we
record is the value of the cable franchise rights. Often these cable
system acquisitions include multiple franchise areas. We currently
serve approximately 6,400 franchise areas in the United States.

We have concluded that our cable franchise rights have an indef-
life since there are no legal, regulatory, contractual,
inite useful
competitive, economic or other factors which limit the period over
which these rights will contribute to our cash flows. Accordingly,
we do not amortize our cable franchise rights but assess the carry-
ing value of our cable franchise rights annually, or more frequently
whenever events or changes in circumstances indicate that the
carrying amount may exceed its fair value (“impairment testing”), in
accordance with Statement of Financial Accounting Standards
(“SFAS”) No. 142, “Goodwill and Other Intangible Assets,” (“SFAS
No. 142”).

We estimate the fair value of our cable franchise rights primarily
based on a discounted cash flow analysis that involves significant
judgment. We also consider multiples of operating income before
depreciation and amortization generated by underlying assets,
current market transactions, and profitability information in analyz-
ing the fair values indicated under the discounted cash flow
models.

If we were to determine the value of our cable franchise rights is
less than the carrying amount, we would recognize an impairment
for the difference between the estimated fair value and the carrying
value of the assets. For purposes of our impairment testing, we
have grouped the recorded values of our various cable franchise
rights into our cable divisions or units of account. We evaluate the
unit of account periodically to ensure our impairment testing is
performed at an appropriate level (see Note 2 to our consolidated
financial statements).

Since the adoption of SFAS No. 142 in 2002, we have not
recorded any significant impairments as a result of our impairment
testing. A future change in the unit of account could result in the
recognition of an impairment.

Refer to Note 2 to our consolidated financial statements for a
discussion of our accounting policies with respect to these and
other items.

Valuation and Impairment Testing of Cable Franchise Rights
Our largest asset, our cable franchise rights, results from agree-
ments we have with state and local governments that allow us to
construct and operate a cable business within a specified geo-
graphic area. The value of a franchise is derived from the
economic benefits we receive from the right
to solicit new
customers and to market new services, such as advanced digital
video services and high-speed Internet and phone services, in a

there are
We could also record impairments in the future if
changes in long-term market conditions,
in expected future
operating results, or in federal or state regulations that prevent us
from recovering the carrying value of these cable franchise rights.
Assumptions made about increased competition and a further
slowdown in the economy on a longer-term basis could impact the
valuations to be used in future annual
impairment testing and
result in a reduction of fair values from those determined in the
July 1, 2008 annual
impairment testing (“July 1 testing”). Such
assumptions and fair values will not be determined until the July 1,
2009 annual
impairment testing is performed. Our July 1 testing,
which included assumptions related to the weakening economy,

Comcast 2008 Annual Report on Form 10-K

34

indicated that the estimated fair value of our cable franchise rights
exceeded the carrying value (“headroom”) for each of our units of
accounts by a significant amount (see table below). Given the sig-
nificant headroom that existed on July 1, 2008, we do not believe
the current economic environment, regulatory changes, or the
decline in our market capitalization since our July 1 testing, repre-
sent events or changes in circumstances that are indicative of an
impairment of value at December 31, 2008. The table below illus-
trates the impairment related to our various cable divisions that
would have occurred had the hypothetical reductions in fair value
existed at the time of our last annual impairment testing.

(in millions)

10%

15%

20%

25%

Percent Hypothetical Reduction in Fair Value
and Related Impairment

Eastern Division
NorthCentral Division
Southern Division
Western Division

$ — $ (55)
—
—
—

—
—
—

$ (999)
—
—
—

$ (1,942)
—
—
—

$ — $ (55)

$ (999)

$ (1,942)

Income Taxes
Our provision for income taxes is based on our current period
income, changes in deferred income tax assets and liabilities,
income tax rates, changes in estimates of our uncertain tax posi-
tions, and tax planning opportunities available in the jurisdictions in
which we operate. We prepare and file tax returns based on our
interpretation of tax laws and regulations, and we record estimates
based on these judgments and interpretations.

On January 1, 2007, we adopted Financial Accounting Standards
Board (“FASB”)
Interpretation (“FIN”) No. 48, “Accounting for
Uncertainty in Income Taxes – an Interpretation of FASB State-
ment No. 109,” (“FIN 48”). We evaluate our tax positions using the

recognition threshold and the measurement attribute in accord-
ance with this interpretation. From time to time, we engage in
transactions in which the tax consequences may be subject to
these transactions include business
uncertainty. Examples of
acquisitions and disposals,
including consideration paid or
received in connection with these transactions, and certain financ-
ing transactions. Significant judgment is required in assessing and
estimating the tax consequences of
these transactions. We
determine whether it is more likely than not that a tax position will
be sustained on examination,
including the resolution of any
related appeals or litigation processes, based on the technical
merits of the position. In evaluating whether a tax position has met
the more-likely-than-not recognition threshold, we presume that
the position will be examined by the appropriate taxing authority
that has full knowledge of all relevant information. A tax position
that meets the more-likely-than-not recognition threshold is meas-
ured to determine the amount of benefit to be recognized in the
financial statements. The tax position is measured at the largest
amount of benefit that has a greater than 50% likelihood of being
realized when the position is ultimately resolved.

We adjust our estimates periodically because of ongoing examina-
tions by and settlements with the various taxing authorities, as well
as changes in tax laws, regulations and precedent. The effects on
our financial statements of income tax uncertainties that arise in
connection with business combinations and those associated with
entities acquired in business combinations are discussed in Note 2
to our consolidated financial statements. We believe that adequate
accruals have been made for income taxes. When uncertain tax
positions are ultimately resolved, either
in the
aggregate, differences between our estimated amounts and the
actual amounts are not expected to have a material adverse effect
on our consolidated financial position but could possibly be
material to our consolidated results of operations or cash flow for
any one period.

individually or

35

Comcast 2008 Annual Report on Form 10-K

Item 7A: Quantitative and Qualitative
Disclosures About Market Risk

Interest Rate Risk Management

We maintain a mix of
fixed-rate and variable-rate debt. As of
December 31, 2008, approximately 93% of our total debt of
$32.5 billion was at fixed rates with the remaining debt at variable
rates. We are exposed to the market risk of adverse changes in
interest rates. In order to manage the cost and volatility relating to
the interest cost of our outstanding debt, we enter into various
interest rate risk management derivative transactions in accord-
ance with our policies.

We monitor our interest rate risk exposures using techniques that
include market value and sensitivity analyses. We do not engage in
any speculative or leveraged derivative transactions.

We manage the credit risks associated with our derivative financial
instruments through the evaluation and monitoring of
the
creditworthiness of
the counterparties. Although we may be
exposed to losses in the event of nonperformance by the
counterparties, we do not expect such losses, if any, to be sig-
nificant.

Our interest rate derivative financial instruments, which can include
swaps, rate locks, caps and collars, represent an integral part of
our interest rate risk management program. Our interest rate
derivative financial
instruments reduced the portion of our total
debt at fixed rates from 93% to 82% as of December 31, 2008.
instruments
The effect of our
(decreased) increased our interest expense by approximately $(34)
million, $43 million and $39 million in 2008, 2007 and 2006,
respectively. Interest rate risk management instruments may have
a significant effect on our interest expense in the future, including
as a result of proposed changes in accounting for these instru-
ments.

rate derivative financial

interest

The table below summarizes the fair values and contract terms of financial instruments subject to interest rate risk maintained by us as of
December 31, 2008.

(in millions)

Debt
Fixed rate

Average interest rate

Variable rate

Average interest rate
Interest rate instruments
Fixed to variable swaps
Average pay rate
Average receive rate

2009

2010

2011

2012

2013

Thereafter

Total

Fair Value
12/31/08

$ 1,029

$ 1,172

$ 1,796

$ 831

$ 3,757

$ 21,547

$ 30,132

$ 29,693

7.3%

$ 1,249

$

2.2%

750
4.9%
6.9%

$

$

5.7%
11
3.2%

200
2.7%
5.9%

$

$

6.1%
14
4.5%

750
3.4%
5.5%

9.4%

8.6%

$ 22

$ 1,011

$

6.2%

3.2%

6.6%
17
3.4%

6.9%

$ 2,324

$ 2,308

2.7%

$ —

$

—%
—%

—
—%
—%

$ 1,800

$ 3,500

$

309

3.2%
5.5%

3.6%
5.8%

We use the notional amounts on the instruments to calculate the interest to be paid or received. The notional amounts do not represent
the amount of our exposure to credit loss. The estimated fair value approximates the payments necessary or proceeds to be received to
settle the outstanding contracts. We estimate interest rates on variable debt and swaps using the average implied forward London Inter-
bank Offered Rate (“LIBOR”) for the year of maturity based on the yield curve in effect on December 31, 2008, plus the applicable margin
in effect on December 31, 2008.

As a matter of practice, we typically do not structure our financial contracts to include credit-ratings-based triggers that could affect our
liquidity. In the ordinary course of business, some of our swaps could be subject to termination provisions if we do not maintain investment
grade credit ratings. As of December 31, 2008 and 2007, the estimated fair value of those swaps was an asset of $44 million and a liability
of $3 million, respectively. The amount to be paid or received upon termination, if any, would be based on the fair value of the outstanding
contracts at that time.

Comcast 2008 Annual Report on Form 10-K

36

Equity Price Risk Management

We are exposed to the market risk of changes in the equity prices
of our investments in marketable securities. We enter into various
derivative transactions in accordance with our policies to manage
the volatility relating to these exposures. Through market value and
sensitivity analyses, we monitor our equity price risk exposures to
ensure that
the instruments are matched with the underlying
assets or liabilities, reduce our risks relating to equity prices and
maintain a high correlation to the risk inherent in the hedged item.

To limit our exposure to and benefits from price fluctuations in the
investments, we use equity
common stock of some of our
derivative financial
instru-
ments, which are accounted for at fair value, include equity collar
agreements, prepaid forward sales agreements and indexed debt
instruments.

instruments. These derivative financial

Except as described above in “Investment Income (Loss), Net,” the
changes in the fair value of the investments that we accounted for
as trading securities were substantially offset by the changes in the
fair values of the equity derivative financial instruments.

Refer to Note 2 to our consolidated financial statements for a
discussion of our accounting policies for derivative financial
instruments and to Note 6 and Note 9 to our consolidated financial
statements for discussions of our derivative financial instruments.

37

Comcast 2008 Annual Report on Form 10-K

Item 8: Financial Statements and Supplementary Data

Index

Report of Management

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheet

Consolidated Statement of Operations

Consolidated Statement of Cash Flows

Consolidated Statement of Stockholders’ Equity

Consolidated Statement of Comprehensive Income

Notes to Consolidated Financial Statements

Page

39

40

41

42

43

44

44

45

Comcast 2008 Annual Report on Form 10-K

38

Report of Management

Management’s Report on Financial Statements
Our management is responsible for the preparation, integrity and fair presentation of information in our consolidated financial state-
ments, including estimates and judgments. The consolidated financial statements presented in this report have been prepared in
accordance with accounting principles generally accepted in the United States. Our management believes the consolidated financial
statements and other financial information included in this report fairly present, in all material respects, our financial condition, results of
operations and cash flows as of and for the periods presented in this report. The consolidated financial statements have been audited
by Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their report, which is included herein.

Management’s Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining an adequate system of internal control over financial reporting. Our
system of internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial report-
ing and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the
United States.

Our internal control over financial reporting includes those policies and procedures that:

(cid:129) Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect our transactions and dispositions of our

assets.

(cid:129) Provide reasonable assurance that our transactions are recorded as necessary to permit preparation of our financial statements in
accordance with accounting principles generally accepted in the United States, and that our receipts and expenditures are being
made only in accordance with authorizations of our management and our directors.

(cid:129) Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets

that could have a material effect on the financial statements.

Because of its inherent limitations, a system of internal control over financial reporting can provide only reasonable assurance and may
not prevent or detect misstatements. Further, because of changes in conditions, effectiveness of internal controls over financial report-
ing may vary over time. Our system contains self-monitoring mechanisms, and actions are taken to correct deficiencies as they are
identified.

Our management conducted an evaluation of the effectiveness of the system of internal control over financial reporting based on the
framework in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commis-
sion. Based on this evaluation, our management concluded that our system of internal control over financial reporting was effective as
of December 31, 2008. The effectiveness of our internal controls over financial reporting have been audited by Deloitte & Touche LLP,
an independent registered public accounting firm, as stated in their report, which is included herein.

Audit Committee Oversight
The Audit Committee of the Board of Directors, which is comprised solely of independent directors, has oversight responsibility for our
financial reporting process and the audits of our consolidated financial statements and internal control over financial reporting. The
Audit Committee meets regularly with management and with our internal auditors and independent registered public accounting firm
(collectively, the “auditors”) to review matters related to the quality and integrity of our financial reporting, internal control over financial
reporting (including compliance matters related to our Code of Ethics and Business Conduct), and the nature, extent, and results of
internal and external audits. Our auditors have full and free access and report directly to the Audit Committee. The Audit Committee
recommended, and the Board of Directors approved, that the audited consolidated financial statements be included in this Form 10-K.

Brian L. Roberts
Chairman and
Chief Executive Officer

Michael J. Angelakis
Executive Vice President and
Chief Financial Officer

Lawrence J. Salva
Senior Vice President,
Chief Accounting Officer
and Controller

39

Comcast 2008 Annual Report on Form 10-K

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
Comcast Corporation
Philadelphia, Pennsylvania

We have audited the accompanying consolidated balance sheets of Comcast Corporation and subsidiaries (the “Company”) as of
December 31, 2008 and 2007, and the related consolidated statements of operations, cash flows, stockholders’ equity and compre-
hensive income for each of the three years in the period ended December 31, 2008. We also have audited the Company’s internal
control over financial reporting as of December 31, 2008, based on criteria established in Internal Control — Integrated Framework
issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible for
these financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness
of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control Over Financial
Reporting. Our responsibility is to express an opinion on these financial statements and an opinion on the Company’s internal control
over financial reporting based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free
of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our
audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall
financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal
control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we consid-
ered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s principal
executive and principal financial officers, or persons performing similar functions, and effected by the company’s board of directors,
management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that
transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management
and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquis-
ition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper manage-
ment override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also,
projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk
that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of
Comcast Corporation and subsidiaries as of December 31, 2008 and 2007, and the results of their operations and their cash flows for
each of the three years in the period ended December 31, 2008, in conformity with accounting principles generally accepted in the
United States of America. Also, in our opinion, the Company maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2008, based on the criteria established in Internal Control — Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission.

As discussed in Note 2 to the consolidated financial statements, the Company adopted Statement of Financial Accounting Standards
No. 159, "The Fair Value Option for Financial Assets and Financial Liabilities Including an amendment of FASB Statement No. 115,"
effective January 1, 2008. As discussed in Note 3 to the consolidated financial statements, the Company adopted EITF Issue
No. 06-10, “Accounting for Collateral Assignment Split-Dollar Life Insurance Arrangements,” effective January 1, 2008. As discussed in
Note 2 to the consolidated financial statements, the Company adopted FASB Interpretation No. 48, "Accounting for Uncertainty in
Income Taxes — an Interpretation of FASB Statement 109," effective January 1, 2007.

/s/ Deloitte & Touche LLP
Philadelphia, Pennsylvania
February 20, 2009

Comcast 2008 Annual Report on Form 10-K

40

Consolidated Balance Sheet

December 31 (in millions, except share data)

2008

2007

Assets
Current Assets:

Cash and cash equivalents
Investments
Accounts receivable, less allowance for doubtful accounts of $190 and $181
Deferred income taxes
Other current assets

Total current assets
Investments
Property and equipment, net of accumulated depreciation of $23,235 and $19,808
Franchise rights
Goodwill
Other intangible assets, net of accumulated amortization of $8,160 and $6,977
Other noncurrent assets, net

Total assets

Liabilities and Stockholders’ Equity
Current Liabilities:

Accounts payable and accrued expenses related to trade creditors
Accrued salaries and wages
Other current liabilities
Current portion of long-term debt

Total current liabilities
Long-term debt, less current portion
Deferred income taxes
Other noncurrent liabilities
Minority interest
Commitments and contingencies (Note 15)
Stockholders’ equity

Preferred stock—authorized, 20,000,000 shares; issued, zero
Class A common stock, $0.01 par value—authorized, 7,500,000,000 shares; issued, 2,426,443,484 and

2,419,025,659; outstanding, 2,060,982,734 and 2,053,564,909

Class A Special common stock, $0.01 par value—authorized, 7,500,000,000 shares; issued, 881,145,954

and 1,018,960,463; outstanding, 810,211,190 and 948,025,699

Class B common stock, $0.01 par value—authorized, 75,000,000 shares; issued and outstanding,

9,444,375

Additional paid-in capital
Retained earnings
Treasury stock, 365,460,750 Class A common shares and 70,934,764 Class A Special common shares
Accumulated other comprehensive income (loss)

Total stockholders’ equity

Total liabilities and stockholders’ equity

See notes to consolidated financial statements.

$

1,195
59
1,626
292
544

3,716
4,783
24,444
59,449
14,889
4,558
1,178

$

963
98
1,645
214
747

3,667
7,963
23,624
58,077
14,705
4,739
642

$ 113,017

$ 113,417

$

3,393
624
2,644
2,278

8,939
30,178
26,982
6,171
297

$

3,336
494
2,627
1,495

7,952
29,828
26,880
7,167
250

—

24

9

—
40,620
7,427
(7,517)
(113)

40,450

—

24

10

—
41,688
7,191
(7,517)
(56)

41,340

$ 113,017

$ 113,417

41

Comcast 2008 Annual Report on Form 10-K

Consolidated Statement of Operations

Year ended December 31 (in millions, except per share data)

Revenue
Costs and Expenses:

Operating (excluding depreciation and amortization)
Selling, general and administrative
Depreciation
Amortization

Operating income
Other Income (Expense):

Interest expense
Investment income (loss), net
Equity in net income (losses) of affiliates, net
Other income (expense)

Income from continuing operations before income taxes and minority interest
Income tax expense

Income from continuing operations before minority interest
Minority interest

Income from continuing operations
Income from discontinued operations, net of tax
Gain on discontinued operations, net of tax

Net income

Basic earnings per common share
Income from continuing operations
Income from discontinued operations
Gain on discontinued operations

Net income

Diluted earnings per common share
Income from continuing operations
Income from discontinued operations
Gain on discontinued operations

Net income

Dividends declared per common share

See notes to consolidated financial statements.

2008

2007

2006

$ 34,256

$ 30,895

$ 24,966

13,472
7,652
5,457
943

27,524

6,732

(2,439)
89
(39)
(285)

(2,674)

4,058
(1,533)

2,525
22

2,547
—
—

12,169
6,940
5,107
1,101

25,317

5,578

(2,289)
601
(63)
522

(1,229)

4,349
(1,800)

2,549
38

2,587
—
—

9,819
5,705
3,828
995

20,347

4,619

(2,064)
990
(65)
114

(1,025)

3,594
(1,347)

2,247
(12)

2,235
103
195

$ 2,547

$ 2,587

$ 2,533

$

$

$

$

$

0.87
—
—

0.87

0.86
—
—

0.86

0.25

$

$

$

$

$

0.84
—
—

0.84

0.83
—
—

0.83

—

$

$

$

$

$

0.71
0.03
0.06

0.80

0.70
0.03
0.06

0.79

—

Comcast 2008 Annual Report on Form 10-K

42

Consolidated Statement of Cash Flows

Year ended December 31 (in millions)

Operating Activities

2008

2007

2006

Net income
Adjustments to reconcile net income to net cash provided by (used in) operating activities:

$ 2,547

$ 2,587

$ 2,533

Depreciation
Amortization
Depreciation and amortization of discontinued operations
Share-based compensation
Noncash interest expense (income), net
Equity in net losses (income) of affiliates, net
(Gains) losses on investments and noncash other (income) expense, net
Gain on discontinued operations
Noncash contribution expense
Minority interest
Deferred income taxes

Changes in operating assets and liabilities, net of effects of acquisitions and divestitures:

Change in accounts receivable, net
Change in accounts payable and accrued expenses related to trade creditors
Change in other operating assets and liabilities

5,457
943
—
258
209
39
321
—
—
(22)
495

39
(38)
(17)

5,107
1,101
—
212
114
63
(938)
—
11
(38)
247

(100)
175
(352)

3,828
995
139
190
99
65
(920)
(736)
33
12
674

(357)
560
(497)

Net cash provided by (used in) operating activities

10,231

8,189

6,618

Financing Activities

Proceeds from borrowings
Retirements and repayments of debt
Repurchases of common stock
Dividends paid
Issuances of common stock
Other

Net cash provided by (used in) financing activities

Investing Activities

Capital expenditures
Cash paid for intangible assets
Acquisitions, net of cash acquired
Proceeds from sales of investments
Purchases of investments
Other

Net cash provided by (used in) investing activities

Increase (decrease) in cash and cash equivalents
Cash and cash equivalents, beginning of year

Cash and cash equivalents, end of year

See notes to consolidated financial statements.

3,535
(2,610)
(2,800)
(547)
53
(153)

(2,522)

(5,750)
(527)
(738)
737
(1,167)
(32)

(7,477)

232
963

3,713
(1,401)
(3,102)
—
412
62

(316)

(6,158)
(406)
(1,319)
1,761
(2,089)
62

(8,149)

(276)
1,239

7,497
(2,039)
(2,347)
—
410
25

3,546

(4,395)
(306)
(5,110)
2,720
(2,812)
31

(9,872)

292
947

$ 1,195

$ 963

$ 1,239

43

Comcast 2008 Annual Report on Form 10-K

Consolidated Statement of Stockholders’ Equity

(in millions)

Common Stock Class

Shares

A
Special

A

B

A

Amount

A
Special

Balance, January 1, 2006

2,045 1,153 9

$24

$12

Stock compensation plans
Repurchase and retirement of

common stock

Employee stock purchase plan
Other comprehensive income
Net income

13

10

(113)

2

Additional
Capital

Retained
Earnings

B

$— $42,989
604

$ 4,825
(33)

Treasury
Stock
at Cost

$(7,517)

Accumulated
Other
Comprehensive
Income (Loss)

Total

$(114) $40,219
571

(1)

(1,235)
43

(1,111)

2,533

(2,347)
43
148
2,533

148

Balance, December 31, 2006

2,060 1,050 9

24

11 — 42,401

6,214

(7,517)

34

41,167

Cumulative effect related to the

adoption of FIN 48 on
January 1, 2007

Stock compensation plans
Repurchase and retirement of

common stock

Employee stock purchase plan
Other comprehensive loss
Net income

17

6

(108)

(25)
2

(1)

688

(1,459)
58

60
(28)

(1,642)

2,587

60
660

(3,102)
58
(90)
2,587

(90)

Balance, December 31, 2007

2,054

948 9

24

10 — 41,688

7,191

(7,517)

(56)

41,340

Cumulative effect related to the
adoption of EITF 06-10 on
January 1, 2008

Stock compensation plans
Repurchase and retirement of

common stock

Employee stock purchase plan
Other comprehensive loss
Share exchange
Dividend declared (per common

share $0.25)

Net income

4

3

(121)

(20)
3

20

(20)

(1)

(132)
(49)

(1,237)

265

(1,562)
63

166

(166)

(727)
2,547

(132)
216

(2,800)
63
(57)
—

(727)
2,547

(57)

Balance, December 31, 2008

2,061

810 9

$24

$ 9

$— $40,620

$ 7,427

$(7,517)

$(113) $40,450

Consolidated Statement of Comprehensive Income

(in millions)

Net income
Holding gains (losses) during the period, net of deferred taxes of $7, $23 and $(69)
Reclassification adjustments for losses (gains) included in net income, net of deferred taxes of $(10), $46

and $(6)

Employee benefit obligations, net of deferred taxes of $30, $(16) and $(4)
Cumulative translation adjustments

Comprehensive income

See notes to consolidated financial statements.

2008

2007

2006

$2,547
(13)

$2,587
(42)

$2,533
128

18
(55)
(7)

(85)
29
8

11
7
2

$2,490

$2,497

$2,681

Comcast 2008 Annual Report on Form 10-K

44

Notes to Consolidated Financial Statements

Note 1: Organization and Business

We are a Pennsylvania corporation and were incorporated in
December 2001. Through our predecessors, we have developed,
managed and operated cable systems since 1963. We classify our
operations in two reportable segments: Cable and Programming.

Our Cable segment is primarily involved in the management and
operation of cable systems in the United States. As of
December 31, 2008, we served approximately 24.2 million video
customers, 14.9 million high-speed Internet customers and
6.5 million phone customers. Our regional sports networks are
also included in our Cable segment.

Our Programming segment operates our consolidated national
programming networks, including E!, Golf Channel, VERSUS, G4
and Style.

Our other businesses consist primarily of Comcast
Interactive
Media and Comcast Spectacor. Comcast Interactive Media devel-
including
ops and operates Comcast’s Internet businesses,
Comcast.net, Fancast, thePlatform, Fandango, Plaxo and Daily-
Candy. Comcast Spectacor owns two professional sports teams
and two large, multipurpose arenas in Philadelphia, and manages
other facilities for sporting events, concerts and other events.
We also own equity method investments in other programming
networks and wireless-related companies.

Note 2: Summary of Significant
Accounting Policies

Basis of Consolidation
The accompanying consolidated financial statements include (i) all
of our accounts, (ii) all entities in which we have a controlling voting
interest (“subsidiaries”) and (iii) variable interest entities (“VIEs”)
required to be consolidated in accordance with generally accepted
accounting principles in the United States (“GAAP”). We have
eliminated all significant intercompany accounts and transactions
among consolidated entities.

Our Use of Estimates
We prepare our consolidated financial statements in conformity
with GAAP, which requires us to make estimates and assumptions
that affect the reported amounts and disclosures. Actual results
from those estimates. Estimates are used when
could differ
accounting for various items, such as allowances for doubtful
accounts,
instruments, asset
impairments, nonmonetary transactions, certain acquisition-related
liabilities, programming-related liabilities, pensions and other post-
retirement benefits,
recognition, depreciation and
amortization, income taxes, and legal contingencies. See Note 8
for our discussion on fair value estimates.

investments, derivative financial

revenue

Cash Equivalents
The carrying amounts of our cash equivalents approximate their
fair value. Our cash equivalents consist primarily of money market
funds and U.S. government obligations, as well as commercial
paper and certificates of deposit with maturities of less than three
months when purchased.

traded investments

unrestricted, publicly

Investments
as
classify
We
available-for-sale (“AFS”) or trading securities and record them at
fair value. For AFS securities, we record unrealized gains or losses
resulting from changes in fair value between measurement dates
as a component of other comprehensive income (loss), except
when we consider declines in value to be other than temporary.
For trading securities, we record unrealized gains or losses result-
ing from changes in fair value between measurement dates as a
component of investment income (loss), net. We recognize real-
ized gains and losses associated with our fair value method
investments using the specific identification method. Effective with
the adoption of Statement of Financial Accounting Standards
(“SFAS”) No. 159, “The Fair Value Option for Financial Assets and
Financial Liabilities,” (“SFAS No. 159”), we classify the cash flows
related to purchases of and proceeds from the sale of trading
securities based on the nature of the securities and purpose for
which they were acquired (see Note 3).

We use the equity method to account for investments in which we
have the ability to exercise significant influence over the investee’s
operating and financial policies. Equity method investments are
recorded at cost and are adjusted to recognize (i) our propor-
tionate share of the investee’s net income or losses after the date
of investment, (ii) amortization of basis differences, (iii) additional
contributions made and dividends received, and (iv) impairments
resulting from other-than-temporary declines in fair value. We
generally record our share of the investee’s net income or loss one
quarter
receipt of such
information. Gains or losses on the sale of equity method invest-
ments are recorded in other income (expense).

in arrears due to the timing of our

Restricted, publicly traded investments and investments in pri-
vately held companies are stated at cost and adjusted for any
known decrease in value.

We review our
investment portfolio each reporting period to
determine whether there are identified events or circumstances that
would indicate there is a decline in the fair value that is considered to
be other than temporary. For our non-public investments, if there are
no identified events or circumstances that would have a significant
adverse effect on the fair value of the investment, then the fair value
is not estimated. If an investment is deemed to have experienced an
other-than-temporary decline below its cost basis, we reduce the
carrying amount of the investment to its quoted or estimated fair
value, as applicable, and establish a new cost basis for the invest-

45

Comcast 2008 Annual Report on Form 10-K

ment. For our AFS and cost method investments, we charge the
impairment to investment income (loss), net. For our equity method
investments, the impairment is recorded to other income (expense)
(see Note 6).

If a consolidated entity or equity method investee issues additional
securities that change our proportionate share of the entity, we
recognize the change as a gain or loss in our consolidated state-
ment of operations. In cases where gain realization is not assured,
we record the gain to additional paid-in capital.

Property and Equipment
Property and equipment are stated at cost. We capitalize improve-
ments that extend asset lives and expense other repairs and
maintenance charges as incurred. For assets that are sold or
retired, we remove the applicable cost and accumulated deprecia-
tion and, unless the gain or loss on disposition is presented
separately, we recognize it as a component of depreciation
expense.

We capitalize the costs associated with the construction of our
cable transmission and distribution facilities and new service
installations. Costs include all direct labor and materials, as well as
various indirect costs. We capitalize initial customer installation
including
costs directly attributable to installation of
material,
in accordance with SFAS
labor and overhead cost,
No. 51, “Financial Reporting by Cable Television Companies.” All
costs incurred in connection with subsequent service disconnects
and reconnects are expensed as they are incurred.

the drop,

We record depreciation using the straight-line method over esti-
mated useful
lives. Our significant components of property and
equipment are as follows:

December 31 (in millions)

Cable transmission
equipment and
distribution facilities

Customer premises

equipment

Scalable infrastructure
Support capital
Buildings and building

improvements

Land
Other

Property and

equipment, at cost

Less: Accumulated
depreciation

Property and

equipment, net

Weighted Average
Original Useful Life

2008

2007

12 years

$ 15,660

$ 14,978

6 years
6 years
5 years

20 years
–
8 years

17,788
5,776
5,820

1,874
205
556

15,373
5,179
5,521

1,667
202
512

47,679

43,432

(23,235)

(19,808)

$ 24,444

$ 23,624

Comcast 2008 Annual Report on Form 10-K

46

We evaluate the recoverability and estimated lives of our property
and equipment whenever events or changes in circumstances
indicate that the carrying amount may not be recoverable or the
useful life has changed. The evaluation is based on the cash flows
generated by the underlying assets and profitability information,
including estimated future operating results,
trends or other
determinants of fair value. If the total of the expected future undis-
counted cash flows is less than the carrying amount of the asset,
we would recognize a loss for the difference between the esti-
mated fair value and the carrying value of
the asset. Unless
presented separately, the loss is included as a component of
depreciation expense.

Intangible Assets

Indefinite-Lived Intangibles
Franchise Rights
Our franchise rights consist of cable franchise rights and sports
franchise rights. Cable franchise rights represent the value attrib-
uted to agreements with local authorities that allow access to
homes in cable service areas acquired in business combinations.
Sports franchise rights represent the value we attribute to our
professional sports teams. We do not amortize cable franchise
rights or sports franchise rights because we have determined that
they have an indefinite life. We reassess this determination
periodically for each franchise based on the factors included in
SFAS No. 142, “Goodwill and Other Intangible Assets,” (“SFAS
No. 142”). Costs we incur in negotiating and renewing cable fran-
chise agreements are included in other intangible assets and are
primarily amortized on a straight-line basis over the term of the
franchise renewal period.

We evaluate the recoverability of our franchise rights annually, or
more frequently whenever events or changes in circumstances
indicate that the assets might be impaired. We estimate the fair
value of our cable franchise rights primarily based on a discounted
cash flow analysis. We also consider multiples of operating income
before depreciation and amortization generated by the underlying
assets, current market transactions, and profitability information in
analyzing the fair values indicated under the discounted cash flow
models. If the value of our cable franchise rights is less than the
carrying amount, we would recognize an impairment for the differ-
ence between the estimated fair value and the carrying value of the
assets. We evaluate the unit of account used to test for impair-
ment of our cable franchise rights periodically to ensure testing is
performed at an appropriate level. In July 2008, our Cable division
management structure was reorganized from five divisions to four.
Our impairment testing as of July 1, 2008 confirmed that no
impairment existed before the change.

Goodwill
Goodwill is the excess of the acquisition cost of an acquired entity
over
In
accordance with SFAS No. 142, we do not amortize goodwill.

the identifiable net assets acquired.

the fair value of

We assess the recoverability of our goodwill annually, or more
frequently whenever events or changes in circumstances indicate
that
the asset might be impaired. We generally perform the
assessment of our goodwill one level below the operating segment
level. In our Cable business, since components one level below the
segment level (Cable divisions) are not separate reporting units and
have similar economic characteristics, we aggregate the compo-
nents into one reporting unit at the Cable segment level.

*

*

*

testing of our

indefinite-lived intangibles,

financial and strategic planning process,

Since the adoption of SFAS No. 142, we have performed annual
impairment
including
cable franchise rights, sports franchise rights and goodwill, using
April 1 as the measurement date. In 2008, we changed the timing
of our
including the
preparation of long-term projections, from completion in the early
part of each calendar year to a midyear completion. These long-
term financial projections are used as the basis for performing our
annual
impairment testing. As a result, we have changed our
measurement date from April 1 to July 1. We tested our indefinite-
lived intangibles for impairment as of April 1, 2008 and July 1,
2008, and no impairments were indicated as of either date. Since
the adoption of SFAS No. 142 in 2002, we have not recorded any
significant impairments as a result of our impairment testing. We
believe changing the measurement date to coincide with the
completion of our long-term financial projections is preferable and
does not result in the delay, acceleration or avoidance of an
impairment.

acquired

relationships

Other Intangibles
Other intangible assets consist primarily of franchise-related cus-
tomer
combinations,
programming distribution rights, software, cable franchise renewal
costs, and programming agreements and rights. We record these
costs as assets and amortize them on a straight-line basis over the
term of the related agreements or estimated useful life. See Note 7
for the ranges of useful lives of our intangible assets.

business

in

Programming Distribution Rights
Our Programming subsidiaries enter into multiyear license agree-
ments with various multichannel video providers for distribution of
their programming (“distribution rights”). We capitalize amounts
paid to secure or extend these distribution rights and include them
within other intangible assets. We amortize these distribution rights
on a straight-line basis over the term of the related license agree-
ments. We classify the amortization of these distribution rights as a
reduction of revenue unless the Programming subsidiary receives,
or will receive, an identifiable benefit from the distributor separate
from the fee paid for the distribution right,
in which case we
recognize the fair value of the identified benefit as an operating
expense in the period in which it was received.

costs

capitalize direct development

Software
We
associated with
internal-use software, including external direct costs of material
and services and payroll costs for employees devoting time to
these software projects. We also capitalize costs associated with
the purchase of software licenses. We include these costs within
other intangible assets and amortize them on a straight-line basis
over a period not to exceed 5 years, beginning when the asset is
substantially ready for use. We expense maintenance and training
costs, as well as costs incurred during the preliminary stage of a
project, as they are incurred. We capitalize initial operating system
software costs and amortize them over the life of the associated
hardware.

*

*

*

We periodically evaluate the recoverability and estimated lives of
our intangible assets subject to amortization whenever events or
changes in circumstances indicate that the carrying amount may
not be recoverable or the useful life has changed. The evaluation is
based on the cash flows generated by the underlying assets and
including estimated future operating
profitability information,
results, trends or other determinants of fair value. If the total of the
expected future undiscounted cash flows is less than the carrying
amount of the asset, we would recognize a loss for the difference
between the estimated fair value and the carrying value of the
asset. Unless presented separately, the loss would be included as
a component of amortization expense.

Asset Retirement Obligations
SFAS No. 143, “Accounting for Asset Retirement Obligations,” as
interpreted by Financial Accounting Standards Board (“FASB”)
Interpretation (“FIN”) No. 47, “Accounting for Conditional Asset
Retirement Obligations — an Interpretation of FASB Statement
No. 143,” requires that a liability be recognized for an asset retire-
ment obligation in the period in which it is incurred if a reasonable
estimate of fair value can be made.

Certain of our franchise and lease agreements contain provisions
requiring us to restore facilities or remove property in the event that
the franchise or lease agreement is not renewed. We expect to
continually renew our franchise agreements and therefore cannot
estimate any liabilities associated with such agreements. A remote
franchise agreements could terminate
possibility exists that
unexpectedly, which could result
in us incurring significant
expense in complying with restoration or removal provisions. The
disposal obligations related to our properties are not material to
our consolidated financial statements. No such liabilities have been
recorded in our consolidated financial statements.

47

Comcast 2008 Annual Report on Form 10-K

Revenue Recognition
Our Cable segment revenue is primarily derived from customer fees
received for our video, high-speed Internet and phone services
(“cable services”) and from advertising. We recognize revenue from
cable services as the service is provided. We manage credit risk by
screening applicants through the use of credit bureau data. If a
customer’s account is delinquent, various measures are used to
collect outstanding amounts, including termination of the custom-
Installation revenue obtained from the
er’s cable service.
connection of customers to our cable systems is less than related
direct selling costs. Therefore, such revenue is recognized as
connections are completed. We recognize advertising revenue
when the advertising is aired and based on the broadcast calendar.
Revenue earned from other sources is recognized when services
are provided or events occur. Under the terms of our franchise
agreements, we are generally required to pay to the local franchis-
ing authority an amount based on our gross video revenue. We
normally pass these fees through to our cable customers and clas-
sify the fees as a component of revenue with the corresponding
costs included in operating expenses. Prior to 2008, the corre-
sponding costs were included in selling, general and administrative
expenses. For 2007 and 2006, we reclassified approximately $863
million and $788 million, respectively,
from selling, general and
administrative expenses to operating expenses. The 2008 amount
is approximately $933 million. We believe such classification is
more appropriate based on the nature of these expenses. We
present other taxes imposed on a revenue-producing transaction
as revenue if we are acting as a principal or as a reduction to oper-
ating expenses if we are acting as an agent.

Our Programming segment recognizes revenue from distributors
as programming is provided, generally under multiyear distribution
agreements. From time to time these agreements expire while
programming continues to be provided to the operator based on
interim arrangements while the parties negotiate new contract
terms. Revenue recognition is generally limited to current pay-
ments being made by the operator,
typically under the prior
contract terms, until a new contract is negotiated, sometimes with
effective dates that affect prior periods. Differences between actual
amounts determined upon resolution of negotiations and amounts
recorded during these interim arrangements are recorded in the
period of resolution.

Advertising revenue for our Programming segment is recognized in
the period in which commercials or programs are aired. In some
instances, our Programming businesses guarantee viewer ratings
either for the programming or for the commercials. Revenue is
deferred to the extent of an estimated shortfall in the ratings. Such
shortfalls are primarily settled by providing additional advertising
time, at which point the revenue is recognized.

Cable Programming Expenses
Cable programming expenses are the fees we pay to program-
ming networks to license the programming we package, offer and

Comcast 2008 Annual Report on Form 10-K

48

distribute to our video customers. Programming is acquired for
distribution to our video customers, generally under multiyear dis-
tribution agreements, with rates typically based on the number of
customers that receive the programming, adjusted for channel
positioning and the extent of distribution. From time to time these
contracts expire and programming continues to be provided
based on interim arrangements while the parties negotiate new
contractual terms, sometimes with effective dates that affect prior
periods. While payments are typically made under the prior con-
tract terms, the amount of our programming expenses recorded
during these interim arrangements is based on our estimates of
the ultimate contractual terms expected to be negotiated. Differ-
ences between actual amounts determined upon resolution of
negotiations and amounts recorded during these interim arrange-
ments are recorded in the period of resolution.

When our Cable segment receives incentives from programming
networks for the licensing of their programming, we classify the
deferred portion of these fees within liabilities and recognize them
over the term of the contract as a reduction of programming
expenses, which are included in operating expenses.

of

cost

amount

compensation

Share-Based Compensation
Effective January 1, 2006, we adopted SFAS No. 123R, “Share-
(“SFAS No. 123R”), using the Modified
Based Payment,”
Prospective Approach. Under the Modified Prospective Approach,
the
recognized includes
(i) compensation cost for all share-based payments granted before
but not yet vested as of January 1, 2006, based on the grant date
fair value estimated in accordance with SFAS No. 123,
“Accounting for Stock-Based Compensation,” (“SFAS No. 123”),
and (ii) compensation cost for all share-based payments granted
or modified after January 1, 2006, based on the estimated fair
value at the date of grant or subsequent modification date in
accordance with SFAS No. 123R. See Note 12 for further details
regarding share-based compensation.

Income Taxes
Our provision for income taxes is based on our current period
income, changes in deferred income tax assets and liabilities,
income tax rates, changes in estimates of our uncertain tax posi-
tions, and tax planning opportunities available in the jurisdictions in
which we operate. Substantially all of our income is from oper-
ations in the United States. We recognize deferred tax assets and
liabilities when there are temporary differences between the finan-
cial reporting basis and tax basis of our assets and liabilities and
for the expected benefits of using net operating loss carryfor-
wards. When changes in tax rates or tax laws have an impact on
deferred taxes, we apply the change during the years in which
temporary differences are expected to reverse. These amounts are
recorded in our consolidated financial statements in the period of
enactment.

On January 1, 2007, we adopted FIN 48, “Accounting for
Uncertainty in Income Taxes — an Interpretation of FASB State-
ment No. 109,” (“FIN 48”). FIN 48 prescribes the recognition
threshold and measurement attribute for the financial statement
recognition and measurement of uncertain tax positions taken or
expected to be taken in a tax return.

Task

Force

Issues

(“EITF”)

Issue No.

We account for income tax uncertainties that arise in connection
with business combinations and those that are associated with
entities acquired in business combinations in accordance with
Emerging
93-7,
“Uncertainties Related to Income Taxes in a Purchase Business
Combination,” (“EITF 93-7”). Deferred tax assets and liabilities are
recorded as of the date of a business combination and are based
on our estimate of the ultimate tax basis that will be accepted by
the various taxing authorities. Liabilities for contingencies asso-
tax returns filed by the acquired entity are
ciated with prior
recorded based on criteria set forth in FIN 48. We adjust the
deferred tax accounts and the liabilities periodically to reflect any
revised estimated tax basis and any estimated settlements with
the various taxing authorities. The effect of these adjustments is
generally applied to goodwill except for post-acquisition interest
expense, which is recognized as an adjustment to income tax
expense. Effective with the adoption on January 1, 2009 of SFAS
No. 141R, “Business Combinations — a replacement of FASB
Statement No. 141,” (“SFAS No. 141R”), which also supersedes
EITF 93-7, all
tax adjustments recognized that would have
impacted goodwill will be recognized within income tax expense.

We classify interest and penalties,
uncertain tax positions as a component of income tax expense.

if any, associated with our

Derivative Financial Instruments
We use derivative financial instruments to manage our exposure to
the risks associated with fluctuations in interest rates and equity
prices. All derivative transactions must comply with a derivatives
policy authorized by our Board of Directors. We do not engage in
any speculative or leveraged derivative transactions.

We manage our exposure to fluctuations in interest rates by using
derivative financial
instruments such as interest rate exchange
agreements (“swaps”) and interest rate lock agreements (“rate
locks”). We sometimes enter into rate locks to hedge the risk that
the cash flows related to the interest payments on an anticipated
issuance or assumption of
fixed-rate debt may be adversely
affected by interest-rate fluctuations.

We manage our exposure to and benefits from price fluctuations in
the common stock of some of our investments by using equity
derivative financial instruments embedded in other contracts such
as indexed debt instruments and prepaid forward sale agreements
whose values, in part, are derived from the market value of certain
publicly traded common stock.

We periodically examine the instruments we use to hedge
exposure to interest rate and equity price risks to ensure that the
instruments are matched with underlying assets or liabilities, to
reduce our risks relating to changes in interest rates or equity
prices and, through market value and sensitivity analysis, to main-
tain a high correlation to the risk inherent in the hedged item. For
those instruments that do not meet the above conditions, and for
those derivative instruments that are not designated as a hedge,
changes in fair value are recognized on a current basis in earnings.

We manage the credit risks associated with our derivative finan-
cial
the
instruments through the evaluation and monitoring of
the counterparties. Although we may be
creditworthiness of
exposed to losses in the event of nonperformance by the
counterparties, we do not expect such losses,
to be
significant.

if any,

For derivative instruments designated and effective as fair value
hedges, such as fixed to variable swaps, changes in the fair value
of the derivative instrument substantially offset changes in the fair
value of the hedged item, each of which is recorded to interest
expense. When fair value hedges are terminated, sold, exercised
or have expired, any gain or loss resulting from changes in the fair
value of the hedged item is deferred and recognized in earnings
over the remaining life of the hedged item. When the hedged item
is settled or sold, the unamortized adjustment in the carrying
amount of the hedged item is recognized in earnings.

For derivative instruments designated as cash flow hedges, such
as variable to fixed swaps and rate locks, the effective portion of
the hedge is reported in other comprehensive income (loss) and
recognized as an adjustment to interest expense over the same
period in which the related interest costs are recognized in earn-
ings. When hedged variable-rate debt is settled, the previously
deferred effective portion of the hedge is written off to interest
expense in a manner similar to debt extinguishment costs.

Equity derivative instruments embedded in other contracts are
separated from their host contract. The derivative component is
recorded at its estimated fair value in our consolidated balance
sheet and changes in its value are recorded each period to
investment income (loss), net.

Reclassifications
Reclassifications have been made between operating expenses
and selling, general and administrative expenses in the prior years’
consolidated financial statements to conform to classifications
used in 2008.

49

Comcast 2008 Annual Report on Form 10-K

Note 3: Recent Accounting Pronouncements

SFAS No. 141R
In November 2007, the FASB issued SFAS No. 141R, which con-
tinues to require that all business combinations be accounted for
by applying the acquisition method. Under the acquisition method,
the acquirer
recognizes and measures the identifiable assets
acquired, the liabilities assumed, and any contingent consideration
and contractual contingencies, as a whole, at their fair value as of
the acquisition date. Under SFAS No. 141R, all transaction costs
are expensed as incurred. SFAS No. 141R rescinds EITF 93-7.
Under EITF 93-7, the effect of any subsequent adjustments to
uncertain tax positions was generally applied to goodwill, except
for post-acquisition interest on uncertain tax positions, which was
recognized as an adjustment to income tax expense. Under SFAS
No. 141R, all subsequent adjustments to income tax liabilities and
related interest that would have impacted goodwill are recognized
within income tax expense. The guidance in SFAS No. 141R will
be applied prospectively to any business combination for which
the acquisition date is on or after January 1, 2009.

SFAS No. 157
In September 2006, the FASB issued SFAS No. 157, “Fair Value
Measurements,” (“SFAS No. 157”). SFAS No. 157 defines fair
value, establishes a framework for measuring fair value and
expands disclosure about fair value measurements. SFAS No. 157
is effective for financial assets and financial liabilities in fiscal years
beginning after November 15, 2007 and for nonfinancial assets
and nonfinancial liabilities in fiscal years beginning after March 15,
2008. Effective January 1, 2008, we adopted the provisions of
SFAS No. 157 that relate to our financial assets and financial
liabilities. We are evaluating the impact of the provisions of SFAS
No. 157 that relate to our nonfinancial assets and nonfinancial
liabilities, which are effective for us as of January 1, 2009, and
currently do not expect the adoption to have a material impact on
our consolidated financial statements. See Note 8 for further
details regarding the adoption of this standard.

SFAS No. 159
In February 2007, the FASB issued SFAS No. 159, which provides
the option to report certain financial assets and financial liabilities at
fair value, with the intent to mitigate the volatility in financial report-
ing that can occur when related assets and liabilities are each
recorded on a different basis. SFAS No. 159 amends FASB
Statement No. 95, “Statement of Cash Flows,” (“SFAS No. 95”)
and FASB Statement No. 115, “Accounting for Certain Invest-
ments in Debt and Equity Securities,” (“SFAS No. 115”). SFAS
No. 159 specifies that cash flows from trading securities, including
securities for which an entity has elected the fair value option,
should be classified in the statement of cash flows based on the
nature of and purpose for which the securities were acquired.
Before this amendment, SFAS No. 95 and SFAS No. 115 speci-
fied that cash flows from trading securities must be classified as
cash flows from operating activities. Effective January 1, 2008, we

adopted SFAS No. 159. We have not elected the fair value option
for any financial assets or financial
liabilities. Upon adoption, we
reclassified $603 million of proceeds from the sale of trading secu-
rities within our statement of cash flows for the year ended
December 31, 2007 from an operating activity to an investing
activity. The adoption of SFAS No. 159 had no effect on our
statement of cash flows for the year ended December 31, 2006.

SFAS No. 160
In November 2007, the FASB issued SFAS No. 160, “Accounting
and Reporting of Noncontrolling Interest,” (“SFAS No. 160”). SFAS
No. 160 requires that a noncontrolling interest (previously referred
to as a minority interest) be separately reported in the equity sec-
tion of the consolidated entity’s balance sheet. SFAS No. 160 also
established accounting and reporting standards for (i) ownership
interests in subsidiaries held by parties other than the parent,
(ii) the amount of consolidated net income attributable to the
parent and to the noncontrolling interest, (iii) changes in a parent’s
ownership interest and (iv) the valuation of retained noncontrolling
equity investments when a subsidiary is deconsolidated. SFAS
No. 160 is effective for us beginning January 1, 2009, at which
time our financial statements will reflect the new presentation for
noncontrolling interests.

EITF Issue No. 06-10
In March 2007, the EITF reached a consensus on EITF Issue
No. 06-10,
“Accounting for Deferred Compensation and
Postretirement Benefit Aspects of Collateral Assignment Split-
Dollar Life Insurance Arrangements,” (“EITF 06-10”). EITF 06-10
provides that an employer should recognize a liability for the post-
retirement benefit related to collateral assignment split-dollar life
insurance arrangements. We adopted EITF 06-10 on January 1,
2008, at which time we adjusted beginning retained earnings and
recorded a liability of $132 million. See Note 10 for further details
regarding the adoption of this standard.

Note 4: Earnings Per Share

Basic earnings per common share (“Basic EPS”) is computed by
dividing net income from continuing operations by the weighted-
average number of common shares outstanding during the period.

Our potentially dilutive securities include potential common shares
related to our stock options and restricted share units (“RSUs”).
Diluted earnings per common share (“Diluted EPS”) considers the
impact of potentially dilutive securities using the treasury stock
method except in periods in which there is a loss because the
inclusion of the potential common shares would have an anti-
dilutive effect. Diluted EPS excludes the impact of potential
common shares related to our stock options in periods in which
the option exercise price is greater than the average market price
of our Class A common stock or our Class A Special common
stock, as applicable (see Note 12).

Comcast 2008 Annual Report on Form 10-K

50

Diluted EPS for 2008, 2007 and 2006 excludes approximately 159 million, 61 million and 116 million, respectively, of potential common
shares related to our share-based compensation plans, because the inclusion of the potential common shares would have an antidilutive
effect.

Computation of Diluted EPS

Year ended December 31 (in millions,
except per share data)

Basic EPS
Effect of dilutive securities:
Assumed exercise or issuance of
shares relating to stock plans

2008

2007

2006

Income

Shares

Per
Share
Amount

Income

Shares

Per
Share
Amount

Income

Shares

Per
Share
Amount

$2,547

2,939

$0.87

$2,587

3,098

$0.84

$2,235

3,160

$0.71

13

31

20

Diluted EPS

$2,547

2,952

$0.86

$2,587

3,129

$0.83

$2,235

3,180

$0.70

Note 5: Acquisitions and Other Significant Events

2008 Acquisitions

The table below presents the purchase price allocation to assets
acquired and liabilities assumed as a result of the Insight trans-
action.

Insight Transaction
In April 2007, we and Insight Communications (“Insight”) agreed to
divide the assets and liabilities of Insight Midwest, a 50%-50%
cable system partnership with Insight (the “Insight transaction”).
On December 31, 2007, we contributed approximately $1.3 billion
to Insight Midwest for our share of the partnership’s debt. On
January 1, 2008, the distribution of the assets of Insight Midwest
was completed without assumption of any of Insight’s debt by us
and we received cable systems serving approximately 696,000
video customers in Illinois and Indiana (the “Comcast asset pool”).
Insight received cable systems serving approximately 652,000
video customers, together with approximately $1.24 billion of debt
allocated to those cable systems (the “Insight asset pool”). We
accounted for our interest in Insight Midwest as an equity method
investment until the Comcast asset pool was distributed to us on
January 1, 2008. We accounted for the distribution of assets by
Insight Midwest as a sale of our 50% interest in the Insight asset
pool
in exchange for acquiring an additional 50% interest in the
Comcast asset pool. The estimated fair value of the 50% interest
of the Comcast asset pool we received was approximately $1.2
billion and resulted in a pretax gain of approximately $235 million,
which is included in other income (expense). We recorded our
50% interest in the Comcast asset pool as a step acquisition in
accordance with SFAS No. 141, “Business Combinations,” (“SFAS
No. 141”).

The results of operations for the cable systems acquired in the
Insight transaction have been reported in our consolidated financial
statements since January 1, 2008 and are reported in our Cable
the
segment. The weighted-average amortization period of
franchise-related customer relationship intangible assets acquired
was 4.5 years. Substantially all of
recorded is
expected to be amortizable for tax purposes.

the goodwill

(in millions)

Property and equipment
Franchise-related customer relationships
Cable franchise rights
Goodwill
Other assets
Total liabilities

Net assets acquired

$ 587
64
1,374
105
27
(31)

$2,126

The following unaudited pro forma information has been presented
as if the Insight transaction had occurred on January 1, 2007. This
information is based on historical results of operations, adjusted
for purchase price allocations, and is not necessarily indicative of
what the results would have been had we operated the cable
systems since January 1, 2007.

Year ended December 31, 2007 (in millions, except per share data)

Revenue
Net income
Basic EPS
Diluted EPS

$31,582
$ 2,627
$ 0.85
$ 0.84

interest

Other 2008 Acquisitions
in Comcast
In April 2008, we acquired an additional
SportsNet Bay Area. In July 2008, we acquired Plaxo, an address
book management and social networking Web site service. In
August 2008, we acquired the remaining interest in G4 that we did
not already own. In September 2008, we acquired DailyCandy, an
e-mail newsletter and Web site. The results of operations for these
acquisitions have been included in our consolidated results of
operations since their respective acquisition dates. The results of
operations for Plaxo and DailyCandy are reported in Corporate and

51

Comcast 2008 Annual Report on Form 10-K

Other. The aggregate purchase price of these other 2008 acquis-
itions was approximately $610 million. None of these acquisitions
were material to our consolidated financial statements for the year
ended December 31, 2008.

2007 Acquisitions

The Houston Transaction
In July 2006, we initiated the dissolution of Texas and Kansas City
Cable Partners (the “Houston transaction”), our 50%-50% cable
system partnership with Time Warner Cable. On January 1, 2007,
the distribution of assets by Texas and Kansas City Cable Partners
was completed and we received the cable system serving Hous-
ton, Texas (the “Houston asset pool”) and Time Warner Cable
received the cable systems serving Kansas City, south and west
Texas, and New Mexico (the “Kansas City asset pool”). We
accounted for the distribution of assets by Texas and Kansas City
Cable Partners as a sale of our 50% interest in the Kansas City
asset pool in exchange for acquiring an additional 50% interest in
the Houston asset pool. This transaction resulted in an increase of
approximately 700,000 video customers. The estimated fair value
of the 50% interest of the Houston asset pool we received was
approximately $1.1 billion and resulted in a pretax gain of approx-
imately $500 million, which is included in other income (expense).
We recorded our 50% interest in the Houston asset pool as a step
acquisition in accordance with SFAS No. 141.

The results of operations for the cable systems acquired in the
Houston transaction have been reported in our Cable segment
since August 1, 2006 and in our consolidated financial statements
since January 1, 2007 (the date of the distribution of assets). The
weighted-average amortization period of
the franchise-related
customer relationship intangible assets acquired was 7 years. As a
the Houston transaction, we reversed deferred tax
result of
liabilities of approximately $200 million, which were primarily
related to the excess of tax basis of the assets acquired over the
tax basis of the assets exchanged, and reduced the amount of
goodwill that would have otherwise been recorded in the acquis-
ition. Substantially all of the goodwill recorded is expected to be
amortizable for tax purposes.

The table below presents the purchase price allocation to assets
acquired and liabilities assumed as a result of
the Houston
transaction.

(in millions)

Property and equipment
Franchise-related customer relationships
Cable franchise rights
Goodwill
Other assets
Total liabilities

Net assets acquired

$ 870
266
1,954
426
267
(73)

$3,710

Comcast 2008 Annual Report on Form 10-K

52

Other 2007 Acquisitions
In April 2007, we acquired Fandango, an online entertainment site
and movie-ticket service. The results of operations of Fandango
have been included in our consolidated financial statements since
the acquisition date and are reported in Corporate and Other. In
June 2007, we acquired Rainbow Media Holdings LLC’s 60%
interest in Comcast SportsNet Bay Area (formerly known as Bay
Area SportsNet) and its 50% interest in Comcast SportsNet New
England (formerly known as Sports Channel New England),
expanding our regional sports networks. The completion of this
transaction resulted in our 100% ownership in Comcast SportsNet
New England and 60% ownership in Comcast SportsNet Bay
Area. In August 2007, we acquired the cable system of Patriot
Media serving approximately 81,000 video customers in central
New Jersey. The results of operations of Patriot Media, Comcast
SportsNet Bay Area and Comcast SportsNet New England have
been included in our consolidated financial statements since their
acquisition dates and are reported in our Cable segment. The
aggregate purchase price of these other 2007 acquisitions was
approximately $1.288 billion. None of
these acquisitions were
to our consolidated financial statements for the year
material
ended December 31, 2007.

2006 Acquisitions

interest

The Adelphia and Time Warner Transactions
In April 2005, we entered into an agreement with Adelphia
Communications (“Adelphia”) in which we agreed to acquire cer-
tain assets and assume certain liabilities of Adelphia (the “Adelphia
acquisition”). At the same time, we and Time Warner Cable Inc.
and certain of its affiliates (“TWC”) entered into several agreements
in Time Warner
in which we agreed to (i) have our
(ii) have our
Entertainment Company, L.P.
interest in TWC redeemed (together with the TWE redemption, the
“redemptions”) and (iii) exchange certain cable systems acquired
from Adelphia and certain Comcast cable systems with TWC (the
“exchanges”). On July 31, 2006, these transactions were com-
the
pleted. We collectively refer
redemptions and the exchanges as the “Adelphia and Time
Warner
transactions.” Also in April 2005, Adelphia and TWC
entered into an agreement for the acquisition of substantially all of
the remaining cable system assets and the assumption of certain
of the liabilities of Adelphia.

to the Adelphia acquisition,

(“TWE”) redeemed,

The Adelphia and Time Warner transactions resulted in a net
increase of 1.7 million video customers, a net cash payment by us
of approximately $1.5 billion and the disposition of our ownership
interests in TWE and TWC and the assets of two cable system
partnerships.

The Adelphia and Time Warner transactions added cable systems
in 16 states (California, Colorado, Connecticut, Florida, Georgia,
Louisiana, Maryland, Massachusetts, Minnesota, Mississippi,
Oregon, Pennsylvania, Tennessee, Vermont, Virginia and West
Virginia).

The cable systems we transferred to TWC included our previously
owned cable systems located in Los Angeles, Cleveland and Dal-
las (the “Comcast exchange systems”). The operating results of
the Comcast exchange systems are reported as discontinued
operations and are presented in accordance with SFAS No. 144,
“Accounting for the Impairment or Disposal of Long-Lived Assets,”
(“SFAS No. 144”) (see “Discontinued Operations” below).

Purchase Price Allocation
The results of operations for the cable systems acquired in the
Adelphia and Time Warner transactions have been included in our
consolidated financial statements since July 31, 2006 (the acquis-
ition date). The weighted-average amortization period of
the
franchise-related customer relationship intangible assets acquired
was 7 years. As a result of the redemption of our investment in
TWC and the exchange of certain cable systems in 2006, we
reversed deferred tax liabilities of approximately $760 million,
which were primarily related to the excess of tax basis of the
assets acquired over the tax basis of the assets exchanged, and
reduced the amount of goodwill and other noncurrent assets that
would have otherwise been recorded in the acquisition. Sub-
stantially all of the goodwill recorded is expected to be amortizable
for tax purposes.

The table below presents the purchase price allocation to assets
acquired and liabilities assumed as a result of the Adelphia and
Time Warner transactions.

(in millions)

Property and equipment
Franchise-related customer relationships
Cable franchise rights
Goodwill
Other assets
Total liabilities

Net assets acquired

$ 2,640
1,627
6,730
420
111
(351)

$11,177

the operating results of

Discontinued Operations
As discussed above,
the Comcast
exchange systems transferred to TWC are reported as dis-
continued operations and are presented in accordance with SFAS
No. 144. The table below presents the operating results of the
Comcast exchange systems through the closing date of
the
exchanges (July 31, 2006):

Year ended December 31, 2006 (in millions)

Revenue
Income before income taxes
Income tax expense
Net income

$734
$121
$ (18)
$103

Other 2006 Acquisitions
E! Entertainment Television
In November 2006, we acquired the 39.5% of E! Entertainment
Television, which operates the E! and Style programming net-
works, that we did not already own for approximately $1.2 billion.
We have historically consolidated the results of operations of E!
Entertainment Television. We allocated the purchase price to
property and equipment, intangibles, and goodwill.

Susquehanna
In April 2006, we acquired the cable systems of Susquehanna
Cable Co. and its subsidiaries (“Susquehanna”) for a total pur-
chase price of approximately $775 million. These cable systems
are located primarily in Pennsylvania, New York, Maine and Mis-
sissippi. Before the acquisition, we held an approximate 30%
equity ownership interest in Susquehanna that we accounted for
as an equity method investment. On May 1, 2006, Susquehanna
Cable Co.
redeemed the approximate 70% equity ownership
interest in Susquehanna held by Susquehanna Media Co., which
resulted in Susquehanna becoming 100% owned by us. The
results of operations of these cable systems have been included in
our consolidated financial statements since the acquisition date
and are reported in our Cable segment. We allocated the pur-
chase price to property and equipment,
franchise-related
customer
relationship intangibles, cable franchise rights, and
goodwill. The acquisition of these cable systems was not material
the year ended
to our consolidated financial statements for
December 31, 2006.

53

Comcast 2008 Annual Report on Form 10-K

Note 6: Investments

The components of our investments are presented in the
table below.

December 31 (in millions)

Fair Value Method
Equity securities
Debt securities

Equity Method

Insight Midwest
SpectrumCo, LLC
Clearwire
Other

Cost Method
AirTouch
Other

Total investments
Less: Current investments

Noncurrent investments

943

2,701

Equity Method

2008

2007

$ 940
3

$2,080
621

—
1,354
421
402

2,177

1,479
243

1,722
4,842
59

1,877
1,352
—
453

3,682

1,465
213

1,678
8,061
98

$4,783

$7,963

Fair Value Method
We hold equity investments in publicly traded companies that we
account for as AFS or trading securities. As of December 31,
2008, we held $932 million of fair value method equity securities
related to our obligations under prepaid forward contracts, which
mature between 2011 and 2015. At maturity of these prepaid
forward contracts, the counterparties are entitled to receive some
or all of the equity securities, or an equivalent amount of cash at
our option, based upon the market value of the equity securities at
that time.

The net unrealized gains on investments accounted for as AFS
securities as of December 31, 2008 and 2007 were $29 million
and $42 million, respectively. The amounts were reported primarily
as a component of accumulated other comprehensive income
(loss), net of related deferred income taxes of $10 million and $15
million in 2008 and 2007, respectively.

The cost, fair value, and unrealized gains and losses related to our
AFS securities are presented in the table below. The decreases in
2008 from 2007 are primarily due to the sale of debt securities.

Year ended December 31 (in millions)

2008

2007

Cost
Unrealized gains
Unrealized losses

Fair value

$60
34
(5)

$89

$685
44
(2)

$727

Comcast 2008 Annual Report on Form 10-K

54

Proceeds from the sale of AFS securities in 2008, 2007 and 2006
were $638 million, $1.033 billion and $209 million, respectively.
Gross realized gains on these sales in 2008, 2007 and 2006 were
$1 million, $145 million and $59 million, respectively. Sales of AFS
securities for
the year ended December 31, 2008 consisted
primarily of the sale of debt securities. Sales of AFS securities in
2007 and 2006 consisted primarily of sales of Time Warner Inc.
common stock.

Insight Midwest Partnership
We accounted for our interest in Insight Midwest as an equity
method investment until January 1, 2008, the date the Comcast
asset pool was distributed to us (see Note 5). As of December 31,
2007, our recorded investment in Insight exceeded our propor-
tionate interest in the book value of its net assets by $144 million.
The basis difference was attributed to indefinite-lived intangible
assets.

SpectrumCo, LLC
SpectrumCo, LLC (“SpectrumCo”), a consortium of
investors
including us, Time Warner Cable, Bright House Networks and Cox
Communications (“Cox”), was the successful bidder for 137 wire-
less spectrum licenses for approximately $2.4 billion in the Federal
Communications Commission’s advanced wireless spectrum auc-
tion that concluded in September 2006. Our portion of the total
cost to purchase the licenses was approximately $1.3 billion. In
October 2008, SpectrumCo and its members entered into an
agreement under which Cox would withdraw as a member of
SpectrumCo and have its interest in SpectrumCo redeemed in
accordance with its pre-existing exit rights. Under the agreement,
the closing
Cox was entitled to receive from SpectrumCo at
approximately $70 million and certain spectrum licenses covering
areas in or near Cox’s service area. The agreement required the
$70 million to be funded by contributions to SpectrumCo from the
remaining members. This transaction closed in January 2009 and
we contributed $45 million to SpectrumCo to satisfy our funding
obligations under the agreement. Based on SpectrumCo’s cur-
rently planned activities, we have determined that it is not a VIE.
We have and continue to account for this joint venture as an equity
method investment based on its governance structure, notwith-
standing our majority interest.

Clearwire
In November 2008, Sprint Nextel (“Sprint”) and the legal prede-
cessor of Clearwire Corporation (“old Clearwire”) closed on a
series of transactions (collectively the “Clearwire transaction”) with
an investor group made up of us, Intel, Google, Time Warner
Cable and Bright House Networks. As a result of the Clearwire
transaction, Sprint and old Clearwire combined their next-
generation wireless broadband businesses and formed a new
independent holding company, Clearwire Corporation, and its
operating subsidiary, Clearwire Communications LLC (“Clearwire

LLC”), that will focus on the deployment of a nationwide 4G wire-
less network. We, together with the other members of the investor
group, have invested $3.2 billion in Clearwire LLC. Our portion of
the investment was $1.05 billion. As a result of our investment, we
received ownership units (“ownership units”) of Clearwire LLC and
Class B stock (“voting stock”) of Clearwire Corporation, the pub-
licly traded holding company that controls Clearwire LLC. The
voting stock has voting rights equal to those of the publicly traded
Class A stock of Clearwire Corporation, but has only minimal
economic rights. We hold our economic rights through the owner-
ship units, which have limited voting rights. One ownership unit
combined with one share of voting stock are exchangeable into
one share of Clearwire Corporation’s publicly traded Class A
stock. At closing, we received 52.5 million ownership units and
52.5 million shares of voting stock, which represents an approx-
imate 7% ownership interest on a fully diluted basis. During the
first quarter of 2009, the purchase price per share is expected to
be adjusted based on the trading prices of Clearwire Corporation’s
publicly traded Class A stock. After the post-closing adjustment,
we anticipate that we will have an approximate 8% ownership
interest on a fully diluted basis.

In connection with the Clearwire transaction, we entered into an
agreement with Sprint that allows us to offer wireless services
utilizing certain of Sprint’s existing wireless networks and an
agreement with Clearwire LLC that allows us to offer wireless serv-
ices utilizing Clearwire’s next generation wireless broadband
network. We allocated a portion of our $1.05 billion investment to
the related agreements.

We will account for our investment under the equity method and
record our share of net income or loss one quarter in arrears.
Clearwire LLC is expected to incur losses in the early years of
operation, which under the equity method of accounting, will be
reflected in our future operating results and reduce the cost basis
of our investment. We evaluated our investment at December 31,
2008 to determine if an other than temporary decline in fair value
below our cost basis had occurred. The primary input in estimating
the fair value of our investment was the quoted market value of
Clearwire publicly traded Class A shares at December 31, 2008,
which declined significantly from the date of our initial agreement in
May 2008. As a result of the severe decline in the quoted market
value, we recognized an impairment in other income (expense) of
$600 million to adjust our cost basis in our investment to its esti-
than
mated fair value.
include a
temporary declines in fair value of our investment will
comparison of actual operating results and updated forecasts to
the projected discounted cash flows that were used in making our
initial
investment decision, other impairment indicators, such as
changes in competition or technology, as well as a comparison to
the value that would be obtained by exchanging our investment
into Clearwire Corporation’s publicly traded Class A shares.

In the future, our evaluation of other

Cost Method

Inc.

AirTouch Communications, Inc.
We hold two series of preferred stock of AirTouch Communica-
tions,
(“AirTouch”), a subsidiary of Vodafone, which are
redeemable in April 2020. As of December 31, 2008 and 2007,
the AirTouch preferred stock was recorded at $1.479 billion and
$1.465 billion, respectively.

As of December 31, 2008, the estimated fair value of the AirTouch
preferred stock was $1.357 billion, which is below our carrying
amount. The recent decline in fair value is attributable to changes
in interest rates. We have determined this decline to be temporary.
The factors considered were the length of time and the extent to
which the market value has been less than cost, the credit rating
of AirTouch, and our intent and ability to retain the investment for a
period of time sufficient to allow for recovery. Specifically, we
expect to hold the two series of AirTouch preferred stock until their
redemption in 2020.

The dividend and redemption activity of the AirTouch preferred
stock determines the dividend and redemption payments asso-
ciated with substantially all of the preferred shares issued by one of
our consolidated subsidiaries, which is a VIE. The subsidiary has
three series of preferred stock outstanding with an aggregate
redemption value of $1.750 billion. Substantially all of the preferred
shares are redeemable in April 2020 at a redemption value of
$1.650 billion. As of December 31, 2008 and 2007, the two
redeemable series of subsidiary preferred shares were recorded at
$1.468 billion and $1.465 billion, respectively, and those amounts
are included in other noncurrent liabilities. The one nonredeemable
series of subsidiary preferred shares was recorded at $100 million
as of both December 31, 2008 and 2007 and those amounts are
included in minority interest on our consolidated balance sheet.

Investment Income (Loss), Net

Year ended December 31 (in millions)

2008

2007

2006

Gains on sales and exchanges of

investments, net

Investment impairment losses
Unrealized gains (losses) on

trading securities and hedged
items

Mark to market adjustments on
derivatives related to trading
securities and hedged items
Mark to market adjustments on

derivatives

Interest and dividend income
Other

$

8
(28)

$ 151
(4)

$ 733
(4)

(1,117)

315

339

1,120

(188)

(238)

57
149
(100)

160
199
(32)

(18)
212
(34)

Investment income (loss), net

$

89

$ 601

$ 990

55

Comcast 2008 Annual Report on Form 10-K

In connection with the Adelphia and Time Warner transactions in
2006, we recognized total gains of approximately $646 million on
the redemptions and the exchange of cable systems held by

Century and Parnassos (see Note 5). These gains are included
within the “Gains on sales and exchanges of investments, net”
caption in the table above.

Note 7: Goodwill and Other Intangible Assets

The changes in the carrying amount of goodwill by business segment (see Note 16) are presented in the table below.

(in millions)

Balance, December 31, 2006
Acquisitions
Settlements and adjustments

Balance, December 31, 2007
Acquisitions
Settlements and adjustments

Balance, December 31, 2008

Cable

Programming

Corporate
and Other

$12,010
660
172

$12,842
306
(475)

$12,673

$1,441
—
41

$1,482
139
(1)

$1,620

$317
146
(82)

$381
209
6

$596

Total

$13,768
806
131

$14,705
654
(470)

$14,889

Cable segment acquisitions in 2008 were primarily related to the
Insight transaction and the acquisition of an additional
interest in
Comcast SportsNet Bay Area. Programming segment acquisitions
in 2008 were primarily related to the acquisition of the remaining
interest in G4 that we did not already own. Corporate and Other
acquisitions in 2008 were primarily related to Internet-related busi-
ness,
and
including Plaxo and DailyCandy. Settlements
adjustments in 2008 were primarily related to the settlement of
an uncertain tax position of an acquired entity (see Note 13).

Cable segment acquisitions in 2007 were primarily related to the
Houston transaction, the acquisition of the cable system of Patriot
Media and various smaller acquisitions. Corporate and Other
acquisitions in 2007 were primarily related to the acquisition of
Fandango. Settlements and adjustments in 2007 were primarily
related to valuation refinements made in connection with the Adel-
phia and Time Warner transactions and the adoption of FIN 48.

The gross carrying amount and accumulated amortization of our intangible assets subject to amortization are presented in the table below.

December 31 (in millions)

Customer relationships
Cable and satellite television distribution rights
Cable franchise renewal costs and contractual operating rights
Computer software
Patents and other technology rights
Programming agreements and rights
Other agreements and rights

Total

Useful Life

4-12 years
6-22 years
5-15 years
3-5 years
3-12 years
1-10 years
2-21 years

2008

2007

Gross
Carrying
Amount

$ 5,512
1,533
1,154
1,887
244
1,508
880

$12,718

Accumulated
Amortization

$(4,030)
(859)
(484)
(1,045)
(119)
(1,303)
(320)

Gross
Carrying
Amount

$ 5,466
1,482
1,045
1,445
225
1,199
854

$(8,160)

$11,716

Accumulated
Amortization

$(3,694)
(702)
(377)
(798)
(90)
(1,017)
(299)

$(6,977)

Comcast 2008 Annual Report on Form 10-K

56

The estimated expense for each of the next five years recognized
in amortization expense and other accounts are presented in the
table below. The amortization of certain intangible assets of our
recognized as amortization
Programming segment are not
expense but as a reduction to revenue or as an operating expense
and are presented under the caption “Other Accounts.”

(in millions)

2009
2010
2011
2012
2013

Amortization
Expense

Other
Accounts

$987
$882
$748
$623
$389

$154
$ 94
$ 39
$ 23
$ 6

Note 8: Fair Value of Financial Assets and
Financial Liabilities

Effective January 1, 2008, we adopted the provisions of SFAS
liabilities
No. 157 that relate to our financial assets and financial
(“financial
instruments”) as discussed in Note 3. SFAS No. 157
establishes a hierarchy that prioritizes fair value measurements
based on the types of inputs used for the various valuation tech-
niques (market approach, income approach and cost approach).
The levels of the hierarchy are described below:

(cid:129) Level 1: consists of financial

instruments whose value is based
on quoted market prices for identical financial instruments in an
active market

Recurring Fair Value Measures

(in millions)

Assets
Trading securities
Available-for-sale securities
Equity warrants
Cash surrender value of life insurance policies
Interest rate exchange agreements

Liabilities
Derivative component of indexed debt instruments
Derivative component of prepaid forward sale agreements
Interest rate exchange agreements

(cid:129) Level 2: consists of financial

instruments that are valued using
models or other valuation methodologies. These models use
inputs that are observable either directly or indirectly; Level 2
inputs include (i) quoted prices for similar assets or liabilities in
active markets, (ii) quoted prices for identical or similar assets or
liabilities in markets that are not active, (iii) pricing models whose
inputs are observable for substantially the full term of the finan-
cial instrument and (iv) pricing models whose inputs are derived
principally from or corroborated by observable market data
through correlation or other means for substantially the full term
of the financial instrument

(cid:129) Level 3: consists of

financial

instruments whose values are
determined using pricing models that utilize significant inputs
that
are primarily unobservable, discounted cash flow
methodologies, or similar techniques, as well as instruments for
fair value requires significant
which the determination of
management judgment or estimation

Our assessment of the significance of a particular input to the fair
value measurement requires judgment and may affect the valu-
ation of financial instruments and their classification within the fair
value hierarchy. As required by SFAS No. 157, financial
instru-
ments are classified in their entirety based on the lowest level of
input that is significant to the fair value measurement. There have
been no changes in the classification of any financial
instruments
within the fair value hierarchy since our adoption of SFAS No. 157.
Our financial instruments that are accounted for at fair value on a
recurring basis are presented in the table below.

Fair value as of December 31, 2008

Level 1

Level 2

Level 3

Total

$932
7
—
—
—

$939

$ —
3
—
147
291

$ 441

$— $ 932
10
1
147
291

—
1
—
—

$ 1

$1,381

$ — $ 23
(466)
1

—
—

$— $

—
—

23
(466)
1

$ — $(442)

$— $ (442)

57

Comcast 2008 Annual Report on Form 10-K

For the year ended December 31, 2008, the financial instruments measured at fair value on a nonrecurring basis are presented in the table
below.

Nonrecurring Fair Value Measures

(in millions)

Assets
Equity method investments

December 31,
2008

Level 1

Level 2

Level 3

Total
Losses

$421

$—

$— $421

$(600)

In accordance with Accounting Principles Board (“APB”) No. 18, “The Equity Method of Accounting for Investments in Common Stock,”
we recognized an other than temporary impairment to other income (expense) of $600 million to adjust our cost basis in our investment in
Clearwire LLC of approximately $1 billion to its estimated fair value (see Note 6). Our valuation methodology utilized a combination of the
quoted market value of Clearwire Corporation’s publicly traded Class A shares and unobservable inputs related to the ownership units of
Clearwire LLC and the voting stock of Clearwire Corporation, including the use of discounted cash flow models. Our investment in Clear-
wire LLC is classified as a Level 3 financial instrument in accordance SFAS No. 157 in the fair value hierarchy, as a portion of the estimated
fair value of the investment is based on unobservable inputs. We believe the estimated fair value is consistent with the underlying principle
of SFAS No. 157, which is that the estimated fair value should represent the exit price from a marketplace participant’s perspective.

Note 9: Long-Term Debt

December 31 (in millions)

Commercial paper
Revolving bank credit
facility due 2013

Senior notes with

maturities of 5 years
or less

Senior notes with

maturities between
6 and 10 years
Senior notes with

maturities greater than
10 years

Senior subordinated
notes due 2012
ZONES due 2029
Other, including capital
lease obligations

Total debt
Less: Current portion

Long-term debt

Weighted Average
Interest Rate as of
December 31, 2008

2008

N/A

$

— $

0.81%

1,000

2007

300

—

6.99%

9,425

6,895

6.09%

9,798

11,429

7.00%

11,284

11,435

10.63%
2.00%

—

202
408

339

202
706

356

6.44%(a) $ 32,456 $ 31,323
1,495
2,278

$ 30,178 $ 29,828

(a) Includes the effects of our derivative financial instruments.

As of December 31, 2008 and 2007, our debt had an estimated
fair value of $32.001 billion and $32.565 billion, respectively. The
estimated fair value of our publicly traded debt is based on quoted
market values for the debt. To estimate the fair value of debt issu-
ances for which there are no quoted market prices, we use
interest rates available to us for debt issuances with similar terms
and remaining maturities.

Some of our loan agreements require that we maintain certain
financial ratios based on our debt and our operating income before
depreciation and amortization. We were in compliance with all
financial covenants for all periods presented. See Note 18 for a
discussion of our subsidiary guarantee structures.

As of December 31, 2008 and 2007, accrued interest was $520
million and $546 million, respectively.

Debt Maturities

As of December 31, 2008 (in millions)

2009
2010
2011
2012
2013
Thereafter

$ 2,278
$ 1,183
$ 1,810
$
853
$ 4,768
$ 21,564

Comcast 2008 Annual Report on Form 10-K

58

Debt Issuances and Borrowings

Year ended December 31, 2008 (in millions)

Revolving bank credit facility due 2013
5.70% notes due 2018
6.40% notes due 2038
Other, net

Total

$ 1,510
1,000
1,000
25

$ 3,535

We used the net proceeds of these issuances and borrowings for
the repayment of certain debt obligations, the repurchase of our
common stock, the purchase of investments, working capital and
general corporate purposes.

Debt Redemptions and Repayments

Year ended December 31, 2008 (in millions)

Commercial paper
Revolving bank credit facility due 2013
6.2% notes due 2008
7.625% notes due 2008
9.0% notes due 2008
ZONES due 2029
Other, net

Total

Debt Instruments

$ 300
505
800
350
300
264
91

$ 2,610

Commercial Paper Program
Our commercial paper program provides a lower cost borrowing
source of liquidity to fund our short-term working capital require-
ments. The program allows for a maximum of $2.25 billion of
commercial paper to be issued at any one time. Our revolving
bank credit facility supports this program. Amounts outstanding
under the program are classified as long term in our consolidated
balance sheet because we have both the ability and the intent to
refinance these obligations, if necessary, on a long-term basis
using funds available through our revolving bank credit facility.

Revolving Bank Credit Facility
In January 2008, we entered into an amended and restated revolv-
ing bank credit facility that may be used for general corporate
purposes. This amendment increased the size of our existing
revolving bank credit facility from $5.0 billion to $7.0 billion and
extended the maturity of the loan commitment from October 2010
to January 2013. The base rate, chosen at our option, is either the
London Interbank Offered Rate (“LIBOR”) or the greater of the

prime rate or the Federal Funds rate plus 0.5%. The borrowing
margin is based on our senior unsecured debt ratings. As of
December 31, 2008, the interest rate for borrowings under the
In December 2008, we
credit facility was LIBOR plus 0.35%.
terminated a $200 million commitment to our credit facility by
Lehman Brothers Bank, FSB (“Lehman”) as a result of Lehman’s
default under a borrowing request. At a discounted value, we
repaid Lehman’s portion of our outstanding credit facility, along
with accrued interest and fees. Subsequent to this termination, the
size of the credit facility is $6.8 billion.

Lines and Letters of Credit
As of December 31, 2008, we and certain of our subsidiaries had
unused lines of credit totaling $5.501 billion under various credit
facilities and unused irrevocable standby letters of credit totaling
$337 million to cover potential fundings under various agreements.

ZONES
At maturity, holders of our 2.0% Exchangeable Subordinated
Debentures due 2029 (the “ZONES”) are entitled to receive in cash
an amount equal to the higher of the principal amount of the out-
standing ZONES of $1.060 billion or
the market value of
approximately 14.1 million shares of Sprint Nextel common stock
and approximately 0.7 million shares of Embarq common stock.
Before maturity, each of the ZONES is exchangeable at the hold-
er’s option for an amount of cash equal to 95% of the aggregate
market value of one share of Sprint Nextel common stock and
0.05 shares of Embarq common stock.

We separate the accounting for the ZONES into derivative and
debt components. The following table presents the change in the
carrying value of the debt component and the change in the fair
value of the derivative component (see Note 6).

(in millions)

Balance as of January 1,

2008

Change in debt component

to interest expense

Change in derivative

component to investment
income (loss), net

Repurchases and retirements

Balance as of December 31,

Debt
Component

Derivative
Component

Total

$ 625

$ 81

$ 706

24

—

24

—
(264)

(58)
—

(58)
(264)

2008

$ 385

$ 23

$ 408

59

Comcast 2008 Annual Report on Form 10-K

Interest Rate Risk Management
We are exposed to the market risk of adverse changes in interest
rates. To manage the volatility relating to these exposures, our
policy is to maintain a mix of fixed-rate and variable-rate debt and
to use interest rate derivative transactions.

Using swaps, we agree to exchange, at specified dates, the differ-
ence between fixed and variable interest amounts calculated by
reference to an agreed-upon notional principal amount. The table
below summarizes the terms of our existing swaps.

Fixed to Variable Swaps

December 31 (in millions)

Maturities
Notional amount
Average pay rate
Average receive rate
Estimated fair value

2008

2007

2009-2018
3,500

$

2008-2014
3,200

$

3.9%
5.8%
309

$

6.8%
5.9%
17

$

The notional amounts presented in the table above are used to
measure interest to be paid or received and do not represent the
amount of exposure to credit loss. The estimated fair value repre-
sents the approximate amount of proceeds or payments required
to settle the contracts.

instruments was an (decrease)

In 2008, 2007 and 2006, the effect of our interest rate derivative
increase to our interest
financial
expense of approximately $(34) million, $43 million and $39 million,
respectively.

Note 10: Postretirement, Pension and Other Employee Benefit Plans

The table below provides condensed information on our postretirement and pension benefit plans.

Year ended December 31 (in millions)

Benefit obligation
Fair value of plan assets
Plan funded status and recorded benefit obligation
Portion of benefit obligation not yet recognized in benefits

expense

Benefits expense

Discount rate
Expected return on plan assets

2008

2007

2006

Postretirement
Benefits

Pension
Benefits

Postretirement
Benefits

Pension
Benefits

Postretirement
Benefits

Pension
Benefits

$ 338
–
$
$ (338)

$ 181
$ 152
$ (29)

$ 280
$ 179
$ — $ 157
$ (22)
$ (280)

$ 280
$ 184
$ — $ 122
$ (62)
$ (280)

$ (18)
$ 36

$ 67
1
$

$ (39)
$ 34

$
$

1
4

$
(4)
$ 29

$ 12
8
$

6.15% 6.00%
8.00%
N/A

6.65% 6.25%
8.00%
N/A

6.00% 5.75%
7.00%
N/A

Postretirement Benefit Plans
Our postretirement medical benefits cover substantially all of our
employees who meet certain age and service requirements. The
majority of eligible employees participate in the Comcast
Postretirement Healthcare Stipend Program (the “stipend plan”),
and a small number of eligible employees participate in legacy
plans of acquired companies. The stipend plan provides an annual
stipend for reimbursement of healthcare costs to each eligible
employee based on years of service. Under the stipend plan, we
are not exposed to the increasing costs of healthcare because the
benefits are fixed at a predetermined amount.

Pension Benefit Plans
We sponsor two pension plans that together provide benefits to
substantially all former employees of a previously acquired com-
pany. Future benefits for both plans have been frozen.

Other Employee Benefits

Deferred Compensation Plans
We maintain unfunded, nonqualified deferred compensation plans
for certain members of management and nonemployee directors
(each a “participant”). The amount of compensation deferred by
each participant
is based on participant elections. Participant
accounts are credited with income primarily based on a fixed
annual rate. Participants are eligible to receive distributions of the
amounts credited to their account based on elected deferral peri-
ods that are consistent with the plans and applicable tax law. We
have purchased life insurance policies to fund a portion of the
unfunded obligation related to our deferred compensation plans.
As of December 31, 2008 and 2007, the cash surrender value of
these policies, which are recorded in other noncurrent assets, was
approximately $147 million and $112 million, respectively.

Comcast 2008 Annual Report on Form 10-K

60

Deferred Compensation Plans

Year ended December 31 (in millions)

2008

2007

2006

Benefit obligation
Interest expense

$797
$ 76

$672
$ 65

$554
$ 50

Split Dollar Life Insurance
We also have collateral assignment split-dollar life insurance agree-
ments with select key employees that require us to bear certain
insurance-related costs. Under some of these agreements, our
obligation to provide benefits to the employees extends beyond
retirement.

On January 1, 2008, in connection with the adoption of EITF
06-10, we adjusted beginning retained earnings and recorded a
liability of $132 million for the present value of the postretirement
benefit obligation related to our split-dollar life insurance agree-
ments (see Note 3). As of December 31, 2008,
this benefit
obligation was $145 million. The related expenses were $24 million
for the year ended December 31, 2008.

Retirement Investment Plans
We sponsor several 401(k) retirement plans that allow eligible
employees to contribute a portion of their compensation through
payroll deductions in accordance with specified guidelines. We
match a percentage of the employees’ contributions up to certain
limits. For the years ended December 31, 2008, 2007 and 2006,
expenses related to these plans amounted to $178 million, $150
million and $125 million, respectively.

Note 11: Stockholders’ Equity

Common Stock
In the aggregate, holders of our Class A common stock have
66 2⁄ 3% of the voting power of our common stock and holders of
our Class B common stock have 331/3% of the voting power of
our common stock. Our Class A Special common stock is gen-
erally nonvoting. Each share of our Class B common stock is
entitled to 15 votes. The number of votes held by each share of
our Class A common stock depends on the number of shares of
Class A and Class B common stock outstanding at any given time.
The 331/3% aggregate voting power of our Class B common stock
cannot be diluted by additional
issuances of any other class of
common stock. Our Class B common stock is convertible, share
for share, into Class A or Class A Special common stock, subject
to certain restrictions.

Share Repurchase and Dividends
In 2007, our Board of Directors authorized a $7 billion addition to
our existing share repurchase authorization. Under this author-
ization, we may repurchase shares in the open market or in private
transactions, subject to market conditions. As of December 31,
2008, we had approximately $4.1 billion of availability remaining
under our share repurchase authorization. We have previously
indicated our plan to fully use our remaining share repurchase
authorization by the end of 2009, subject to market conditions.
However, due to difficult economic conditions and instability in the
capital markets, it is unlikely we will complete our share repurchase
authorization by the end of 2009 as previously planned. The table
below shows our aggregate repurchases during 2008, 2007 and
2006.

Share Repurchases

(in millions)

Aggregate consideration
Shares repurchased

2008

2007

2006

$2,800
141

$3,102
133

$2,347
113

Our Board of Directors declared a dividend of $0.0625 per share
for each quarter in 2008, totaling approximately $727 million, of
which approximately $547 million was paid in 2008. We expect to
continue to pay quarterly dividends, though each subsequent divi-
dend is subject to approval by our Board of Directors. We did not
declare or pay any cash dividends in 2007 or 2006.

Accumulated Other Comprehensive Income (Loss)
The table below presents our accumulated other comprehensive
income (loss), net of taxes.

Year ended December 31 (in millions)

2008

2007

Unrealized gains (losses) on marketable

securities

Unrealized gains (losses) on cash flow hedges
Unrealized gains (losses) on employee benefit

obligations

Cumulative translation adjustments

Accumulated other comprehensive income

(loss)

$ 19
(97)

$ 27
(110)

(31)
(4)

24
3

$ (113)

$ (56)

Unrealized losses on cash flow hedges in the table above relate to
our interest rate lock agreements entered into to fix the interest
rates of certain of our debt obligations in advance of their issu-
ance. Unless we retire this debt early, these unrealized losses as of
December 31, 2008 will be reclassified as an adjustment to inter-
est expense over 9 years, the same period over which the related
interest costs are recognized in earnings.

61

Comcast 2008 Annual Report on Form 10-K

We use the Black-Scholes option pricing model to estimate the fair
value of each stock option on the date of grant. The Black-Scholes
option pricing model uses the assumptions summarized in the
table below. Dividend yield is based on the yield at the date of
grant. Expected volatility is based on a blend of implied and histor-
ical volatility of our Class A common stock. The risk-free rate is
based on the U.S. Treasury yield curve in effect at the date of
grant. We use historical data on the exercise of stock options and
other factors expected to impact holders’ behavior to estimate the
expected term of the options granted. The table below summa-
rizes the weighted-average fair values at the date of grant of a
Class A common stock option granted under our stock option
plans and the related weighted-average valuation assumptions.

Stock Option Fair Value and Significant Assumptions

Fair value
Dividend yield
Expected volatility
Risk-free interest rate
Expected option life (in years)

2008

2007

2006

$ 6.47

$ 9.61

$ 7.30

0%

1.3%

0%
32.8% 24.3% 26.9%
4.8%
4.5%
7.0
7.0

3.0%
7.0

In 2007, we began granting net settled stock options instead of
stock options exercised with a cash payment (“cash settled stock
options”). In net settled stock options, an employee receives the
number of shares equal to the number of options being exercised
less the number of shares necessary to satisfy the cost to exercise
the options and, if applicable, taxes due on exercise based on the
fair value of the shares at the exercise date. The change to net
settled stock options will result in fewer shares being issued and
no cash proceeds being received by us when a net settled option
is exercised. Following the change, we offered employees the
opportunity to modify their outstanding stock options from cash
settled to net settled. The modifications that were made did not
result in any additional compensation expense.

Note 12: Share-Based Compensation

Our Board of Directors may grant share-based awards, in the form
of stock options and RSUs, to certain employees and directors.
Additionally, through our employee stock purchase plan, employ-
ees are able to purchase shares of Comcast Class A stock at a
discount through payroll deductions.

Recognized Share-Based Compensation Expense
Under SFAS 123R

Year ended December 31 (in millions)

2008

2007

2006

Stock options
Restricted share units
Employee stock purchase plan

Total

Tax benefit

$ 99
96
13

$208

$ 71

$ 74
79
11

$164

$ 56

$120
62
8

$190

$ 66

As of December 31, 2008, we had unrecognized pretax compen-
sation expense of $292 million and $279 million related to
nonvested stock options and nonvested RSUs, respectively, that
will be recognized over a weighted average period of approx-
imately 2.0 years. The amount of share-based compensation
capitalized was not material to our consolidated financial state-
ments for the periods presented.

When stock options are exercised or RSU awards are settled
through the issuance of shares, any income tax benefit realized in
excess of the amount associated with compensation expense that
was previously recognized for financial reporting purposes is pre-
sented as a financing activity rather than as an operating activity in
our consolidated statement of cash flows. The excess cash
income tax benefit classified as a financing cash inflow in 2008,
2007 and 2006 was approximately $15 million, $33 million and
$33 million, respectively.

Option Plans
We maintain stock option plans for certain employees under
which fixed-price stock options may be granted and the option
price is generally not less than the fair value of a share of the
underlying stock at the date of grant. Under our stock option
plans, a combined total of approximately 226 million shares of our
Class A and Class A Special common stock are reserved for the
exercise of stock options,
including those outstanding as of
December 31, 2008. Option terms are generally 10 years, with
options generally becoming exercisable between 2 and 9.5 years
from the date of grant.

Comcast 2008 Annual Report on Form 10-K

62

2008 Stock Option Activity

Class A Common Stock
Outstanding as of January 1, 2008
Modified (cash-settled to net-settled)
Granted
Exercised
Forfeited
Expired

Outstanding as of December 31, 2008
Weighted-average exercise price, as of

December 31, 2008

Exercisable as of December 31, 2008
Weighted-average exercise price, as of

December 31, 2008

Class A Special Common Stock
Outstanding as of January 1, 2008
Modified (cash-settled to net-settled)
Exercised
Forfeited
Expired

Outstanding as of December 31, 2008
Weighted-average exercise price, as of

December 31, 2008

Exercisable as of December 31, 2008
Weighted-average exercise price, as of

December 31, 2008

Weighted-
Average
Remaining
Contractual Term
(in years)

Aggregate
Intrinsic Value
(in millions)

Weighted-
Average
Exercise
Price

$ 25.07
$ 19.14
$ 18.98
$ 18.10
$ 21.16
$ 36.84

5.6

3.5

2.0

1.9

$ 2.1

$ 1.1

$ 2.6

$ 2.3

Cash Settled
Options
(in thousands)

Net Settled
Options
(in thousands)

56,272
(505)
—
(2,254)
(986)
(6,216)

46,311

62,246
505
24,728
(1,245)
(2,911)
(2,408)

80,915

$ 23.41

$ 25.91

$ 21.96

38,598

27,937

$ 25.89

$ 27.38

$ 23.83

15,206
(962)
(1,747)
(11)
(815)

11,671

41,396
962
(5,679)
(2)
(79)

$ 22.41
$ 27.89
$ 11.29
$ 23.44
$ 24.41

36,598

$ 24.08

$ 23.34

$ 24.32

11,232

32,489

$ 24.15

$ 23.47

$ 24.39

Cash received from cash settled options exercised during the year
ended December 31, 2008 was $49 million.

of $31.41 per share, for the year ended December 31, 2008.
These stock options were issued under a stock option liquidity
program in 2005 and will expire by the end of 2012.

The table below summarizes information on exercised stock
options.

Year ended December 31 (in millions)

Intrinsic value of options exercised
Tax benefit of options exercised

2008

$ 85
$ 30

2007

2006

$ 171
$ 58

$ 180
$ 62

The stock option information above does not include 9.0 million
stock options outstanding, with a weighted average exercise price

We also maintain a deferred stock option plan for certain employ-
ees and directors that provided the optionees with the opportunity
to defer the receipt of shares of Class A or Class A Special com-
mon stock that would otherwise be deliverable when the stock
options are exercised. As of December 31, 2008, approximately
2.0 million shares of Class A Special common stock were issuable
under exercised options, the receipt of which was irrevocably
deferred by the optionees under the deferred stock option plan.

63

Comcast 2008 Annual Report on Form 10-K

Restricted Stock Plan
We maintain a restricted stock plan under which certain employ-
ees and directors (“participants”) may be granted RSU awards in
units of Class A or Class A Special common stock. Under the
restricted stock plan, a combined total of approximately 50 million
shares of our Class A and Class A Special common stock are
reserved for
including those outstanding as of
December 31, 2008. RSUs, which are valued based on the closing
price on the date of grant and discounted for the lack of dividends,
if any, during the vesting period, entitle participants to receive, at
the time of vesting, one share of common stock for each RSU.
The awards vest annually, generally over a period not to exceed 5
years, and do not have voting or dividend rights.

issuance,

The table below summarizes the weighted-average fair value at the
date of grant of the RSUs.

Weighted-average fair value

$ 18.06

$ 25.65

$ 19.98

2008

2007

2006

2008 Restricted Stock Plan Activity

Nonvested
Restricted
Share Unit
Awards
(in thousands)

Weighted-
Average Grant
Date Fair Value

Employee Stock Purchase Plan
We maintain an employee stock purchase plan that offers employ-
ees the opportunity to purchase shares of Class A common stock
at a 15% discount. We recognize the fair value of the discount
associated with shares purchased under the plan as share-based
compensation expense in accordance with SFAS No. 123R. The
employee cost associated with participation in the plan was sat-
isfied with payroll withholdings of approximately $50 million, $48
million and $35 million in 2008, 2007 and 2006, respectively.

Note 13: Income Taxes

Components of Income Tax (Expense) Benefit

Year ended December 31 (in millions)

2008

2007

2006

Current (expense) benefit
Federal
State

Deferred (expense) benefit
Federal
State

$ (751)
(287)

$ (1,280)
(273)

$ (887)
(77)

(1,038)

(1,553)

(964)

(547)
52

(495)

(128)
(119)

(247)

(301)
(82)

(383)

Income tax (expense) benefit

$ (1,533)

$ (1,800)

$ (1,347)

Class A Common Stock
Nonvested awards as of

January 1, 2008

Granted
Vested
Forfeited

Nonvested awards as of
December 31, 2008

16,456
8,652
(3,342)
(1,430)

$ 21.97
$ 18.06
$ 21.64
$ 20.87

20,336

$ 19.64

Our income tax expense differs from the federal statutory amount
because of the effect of the items detailed in the table below.

Year ended December 31 (in millions)

2008

2007

2006

Federal tax at statutory rate
State income taxes, net of

$ (1,420)

$ (1,522)

$ (1,258)

federal benefit

(45)

(153)

(132)

Nondeductible losses from

joint ventures and equity in
net (losses) income of
affiliates, net

Adjustments to uncertain

and effectively settled tax
positions

Accrued interest on

uncertain and effectively
settled tax positions

Other

1

3

(34)

(35)

18

93

(65)
30

(110)
17

64
(132)

Income tax expense

$ (1,533)

$ (1,800)

$ (1,347)

The table below summarizes information on vested RSUs.

Year ended December 31 (in millions)

2008

2007

2006

Fair value of RSUs vested
Tax benefit of RSUs vested

$ 65
$ 23

$ 75
$ 24

$ 32
$ 9

The restricted stock plan also provides certain employees and
directors the opportunity to defer the receipt of shares of Class A
or Class A Special common stock that would otherwise be
deliverable when their RSUs vest. As of December 31, 2008,
approximately 941,000 and 89,000 shares of Class A common
stock and Class A Special common stock, respectively, were
issuable under vested RSU awards, the receipt of which was
irrevocably deferred by participants.

Comcast 2008 Annual Report on Form 10-K

64

Components of Net Deferred Tax Liability

December 31 (in millions)

2008

2007

such positions in the future, approximately $1.2 billion would
impact our effective tax rate with the remaining amount impacting
deferred income taxes.

Deferred Tax Assets:
Net operating loss carryforwards
Differences between book and tax basis

of long-term debt

Nondeductible accruals and other

$

220

$

252

Reconciliation of Unrecognized Tax Benefits

153
1,351

1,724

163
1,225

1,640

(in millions)

Balance as of January 1
Additions based on tax positions related to

2008

2007

$ 1,921

$ 2,099

the current year

55

65

30
(411)

(3)
(142)

18
(157)

(3)
(101)

Deferred Tax Liabilities:
Differences between book and tax basis

of property and equipment and
intangible assets

Additions based on tax positions related to

prior years

27,354

25,935

Reductions for tax positions of prior years
Reductions due to expiration of statute of

Differences between book and tax basis

limitations

of investments

Differences between book and tax basis

of indexed debt securities

588

472

1,542

Settlements with taxing authorities

Balance as of December 31

$ 1,450

$ 1,921

829

Net deferred tax liability

28,414

28,306

$ 26,690

$ 26,666

As of December 31, 2008 and 2007, we had accrued approx-
imately $787 million and $766 million, respectively, of
interest
associated with our uncertain tax positions.

Changes in net deferred income tax liabilities in 2008 that were not
recorded as deferred income tax expense relate to reductions in
deferred income tax liabilities of $79 million associated with
acquisition-related purchase price allocations, of $365 million
related to the settlement of an uncertain tax position of an
acquired entity and of $27 million associated with items included in
other comprehensive income (loss).

Net deferred tax assets included in current assets are primarily
related to our current investments and current liabilities. As of
December 31, 2008, we had federal net operating loss carryfor-
wards of $229 million and various state net operating loss
carryforwards that expire in periods through 2028. The determi-
nation of the state net operating loss carryforwards is dependent
on our subsidiaries’
loss, apportionment
taxable income or
percentages, and state laws that can change from year to year
and impact the amount of such carryforwards.

In 2008, 2007 and 2006, income tax benefits attributable to share-
based compensation of approximately $28 million, $49 million and
$60 million, respectively, were allocated to stockholders’ equity.

Uncertain Tax Positions
We adopted FIN 48 on January 1, 2007, at which time we
recorded a cumulative effect adjustment increasing retained earn-
ings by $60 million. Our uncertain tax positions as of
December 31, 2008 totaled $1.45 billion, excluding the federal
benefits on state tax positions that have been recorded as
deferred income taxes. If we were to recognize the tax benefit for

During 2008, we recognized approximately $411 million of income
tax benefits as a result of the settlement of an uncertain tax posi-
tion of an acquired entity. The tax position related to the
deductibility of certain costs incurred in connection with a business
acquisition. The primary impacts of the settlement were reductions
to our deferred income tax and other
long-term liabilities of
approximately $542 million, a reduction to goodwill of approx-
imately $477 million and a reduction to income tax expense of
approximately $65 million.

We are litigating an uncertain tax position which is scheduled for
trial in October 2009. As a result, it is reasonably possible that our
uncertain tax positions could significantly change within the next
12 months. We are unable to estimate the range of possible
change.

During 2007, the Internal Revenue Service (“IRS”) completed its
examination of our income tax returns for the years 2000 through
2004. The IRS proposed certain adjustments that relate primarily
to certain financing transactions. We are currently disputing those
proposed adjustments, but if the adjustments are sustained, they
would not have a material impact on our effective tax rate. The IRS
is currently examining our 2005 and 2006 tax returns and various
states are currently conducting examinations of our income tax
returns for years through 2007. In addition, the statutes of limi-
tations could expire for certain of our tax returns over the next 12
months, which could result in decreases to our uncertain tax posi-
tions. These adjustments are not expected to have a material
impact on our effective tax rate.

65

Comcast 2008 Annual Report on Form 10-K

Note 14: Statement of Cash Flows —
Supplemental Information

Cash Payments for Interest and Income Taxes

Year ended December 31 (in millions)

2008

2007

2006

Interest
Income taxes

$ 2,256
$ 762

$ 2,134
$ 1,638

$ 1,880
$ 1,284

Noncash Financing and Investing Activities
During 2008, we:

(cid:129) exchanged our 50% interest

for
Insight’s 50% interest in the Comcast asset pool, which is a
noncash investing activity

in the Insight asset pool

(cid:129) recorded a liability of approximately $180 million for a quarterly
cash dividend of $0.0625 per common share paid in January
2009, which is a noncash financing activity

(cid:129) acquired approximately $559 million of property and equipment
and software that are accrued but unpaid, which is a noncash
investing activity

(cid:129) issued an interest in a consolidated entity with a value of approx-
imately $145 million in exchange for certain programming rights,
which is a noncash investing activity

During 2007, we:

(cid:129) exchanged our 50% interest in the Kansas City asset pool for
TWC’s 50% interest in the Houston asset pool, which is a non-
cash investing activity

(cid:129) settled the remaining outstanding $49 million face amount of
exchangeable notes by delivering approximately 1.8 million of
the 2.2 million underlying Vodafone ADRs to the counterparty,
which is a noncash financing and investing activity

(cid:129) entered into capital

leases totaling $46 million, which is a non-

cash investing and financing activity

(cid:129) acquired approximately $593 million of property and equipment
and software that are accrued but unpaid, which is a noncash
investing activity

(cid:129) acquired an additional equity interest with a fair value of $21 mil-
lion and recorded a liability for a corresponding amount
in
connection with our achievement of certain customer launch
milestones, which is a noncash investing and operating activity

(cid:129) assumed a $185 million principal amount variable-rate term loan
in connection with the Susquehanna transaction, which is a
noncash financing and investing activity

(cid:129) acquired approximately $314 million of property and equipment
and software that are accrued but unpaid, which is a noncash
investing activity

Note 15: Commitments and Contingencies

Commitments
Our programming networks have entered into license agreements
for programs and sporting events that are available for telecast. In
addition, we,
through Comcast Spectacor, have employment
agreements with both players and coaches of our professional
sports teams. Certain of these employment agreements, which
provide for payments that are guaranteed regardless of employee
injury or termination, are covered by disability insurance if certain
conditions are met.

One of our subsidiaries supports debt compliance with respect to
obligations of a cable television investment in which we hold an
ownership interest. The obligation expires March 2011. Although
there can be no assurance, we believe that we will not be required
to meet our obligation under such commitment. The total notional
amount of our commitment was $410 million as of December 31,
2008, at which time there were no quoted market prices for similar
agreements. This amount reflects a decrease of approximately
$555 million from December 31, 2007, primarily as a result of the
Insight transaction (see Note 5).

The table below summarizes our minimum annual commitments
under the programming license agreements of our programming
networks and regional sports networks and our minimum annual
rental commitments for office space, equipment and transponder
service agreements under noncancelable operating leases.

As of December 31, 2008 (in millions)

Program
License
Agreements

Operating
Leases

$ 559
$ 593
$ 578
$ 510
$ 516
$ 5,145

$ 385
$ 317
$ 225
$ 176
$ 152
$ 833

During 2006, we:

(cid:129) exchanged investments for cable systems in the redemptions
with a fair value of approximately $3.2 billion and cable systems
for cable systems in the exchanges with a fair value of approx-
imately $8.5 billion, which are noncash investing activities

2009
2010
2011
2012
2013
Thereafter

Comcast 2008 Annual Report on Form 10-K

66

The following table summarizes our rental expense and program-
ming license expense charged to operations:

Year ended December 31 (in millions)

2008

2007

2006

Rental expense
Programming license expense

$ 436
$ 548

$ 358
$ 484

$ 273
$ 350

Contingencies
We and the minority owner group in Comcast Spectacor each
have the right to initiate an exit process under which the fair mar-
ket value of Comcast Spectacor would be determined by
appraisal. Following such determination, we would have the option
to acquire the 24.3% interest in Comcast Spectacor owned by the
minority owner group based on the appraised fair market value. In
the event we do not exercise this option, we and the minority
owner group would then be required to use our best efforts to sell
Comcast Spectacor. This exit process includes the minority owner
group’s interest in Comcast SportsNet (Philadelphia).

The minority owners in certain of our technology development
ventures also have rights to trigger an exit process after a certain
period of time based on the fair value of the entities at the time the
exit process is triggered.

Antitrust Cases
We are defendants in two purported class actions originally filed in
December 2003 in the United States District Courts for the District
of Massachusetts and the Eastern District of Pennsylvania. The
potential class in the Massachusetts case is our subscriber base in
the “Boston Cluster” area, and the potential class in the
Pennsylvania case is our subscriber base in the “Philadelphia and
Chicago Clusters,” as those terms are defined in the complaints. In
each case, the plaintiffs allege that certain subscriber exchange
transactions with other cable providers resulted in unlawful
horizontal market restraints in those areas and seek damages
under antitrust statutes, including treble damages.

Our motion to dismiss the Pennsylvania case on the pleadings was
denied in December 2006 and classes of Philadelphia Cluster and
Chicago Cluster subscribers were certified in May 2007 and
October 2007, respectively. Our motion to dismiss the Massachu-
setts case, which was transferred to the Eastern District of
Pennsylvania in December 2006, was denied in July 2007. We are
proceeding with discovery on plaintiffs’ claims concerning the
Philadelphia Cluster. Plaintiffs’ claims concerning the other two
clusters are stayed pending determination of
the Philadelphia
Cluster claims.

In addition, we are among the defendants in a purported class
action filed in the United States District Court for the Central Dis-
trict of California (“Central District”)
in September 2007. The
plaintiffs allege that the defendants who produce video program-
ming have entered into agreements with the defendants who

distribute video programming via cable and satellite (including us,
among others), which preclude the distributors from reselling
channels to subscribers on an “unbundled” basis in violation of
federal antitrust laws. The plaintiffs seek treble damages for the
loss of their ability to pick and choose the specific “bundled”
channels to which they wish to subscribe, and injunctive relief
requiring each distributor defendant to resell certain channels to its
subscribers on an “unbundled” basis. The potential class is com-
prised of all persons residing in the United States who have
subscribed to an expanded basic level of video service provided
by one of the distributor defendants. We and the other defendants
filed motions to dismiss an amended complaint in April 2008. In
June 2008, the Central District denied the motions to dismiss. In
July 2008, we and the other defendants filed motions to certify
certain issues decided in the Central District’s June 2008 order for
interlocutory appeal to the Ninth Circuit Court of Appeals. On
the Central District denied the certification
August 8, 2008,
motions. In January 2009, the Central District approved a stip-
ulation between the parties dismissing the action as to one of the
two plaintiffs identified in the amended complaint as a Comcast
subscriber. Discovery relevant to plaintiffs’ anticipated motion for
class certification is currently proceeding, with plaintiffs scheduled
to file their class certification motion in April 2009.

for

Securities and Related Litigation
We and several of our current and former officers were named as
defendants in a purported class action lawsuit filed in the United
States District Court
the Eastern District of Pennsylvania
(“Eastern District”) in January 2008. We filed a motion to dismiss
the case in February 2008. The plaintiff did not respond, but
instead sought leave to amend the complaint, which the court
granted. The plaintiff filed an amended complaint in May 2008
naming only us and two current officers as defendants. The
alleged class was comprised of purchasers of our publicly issued
securities between February 1, 2007 and December 4, 2007. The
plaintiff asserted that during the alleged class period, the defend-
ants violated federal securities laws through alleged material
misstatements and omissions relating to forecast results for 2007.
The plaintiff sought unspecified damages. In June 2008, we filed a
motion to dismiss the amended complaint.
In an order dated
August 25, 2008, the Court granted our motion to dismiss and
denied the plaintiff permission to amend the complaint again. The
plaintiff has not timely appealed the Court’s decision, so the dis-
missal of this case is final.

We and several of our current officers have been named as defend-
ants in a separate purported class action lawsuit
filed in the
Eastern District in February 2008. The alleged class comprises
participants in our retirement-investment (401(k)) plan that invested
in the plan’s company stock account. The plaintiff asserts that the
defendants breached their fiduciary duties in managing the plan.
The plaintiff seeks unspecified damages. The plaintiff
filed an
amended complaint in June 2008, and in July 2008 we filed a
motion to dismiss the amended complaint. On October 29, 2008,

67

Comcast 2008 Annual Report on Form 10-K

the Court granted in part and denied in part that motion. The Court
dismissed a claim alleging that defendants failed to provide com-
plete and accurate disclosures concerning the plan, but did not
dismiss claims alleging that plan assets were imprudently invested
in company stock. We filed an answer to the amended complaint
on December 11, 2008, and discovery is proceeding in the action.

Patent Litigation
We are a defendant in several unrelated lawsuits claiming infringe-
ment of various patents relating to various aspects of our
businesses. In certain of these cases other industry participants
are also defendants, and also in certain of these cases we expect
in whole the
that any potential
responsibility of our equipment vendors under applicable con-
tractual indemnification provisions.

liability would be in part or

*

*

*

We believe the claims in each of the actions described above in
this item are without merit and intend to defend the actions vigo-
rously. Although we cannot predict the outcome of any of the
actions described above or how the final resolution of any such
actions would impact our results of operations or cash flows for
any one period or our consolidated financial condition, the final
disposition of any of the above actions is not expected to have a
material adverse effect on our consolidated financial position, but
could possibly be material to our consolidated results of oper-
ations or cash flows for any one period.

Other
We are subject to other legal proceedings and claims that arise in
the ordinary course of our business. While the amount of ultimate
liability with respect to such actions is not expected to materially
affect our financial position, results of operations or cash flows,
any litigation resulting from any such legal proceedings or claims
could be time consuming, costly and injure our reputation.

Comcast 2008 Annual Report on Form 10-K

68

Note 16: Financial Data by Business Segment

Our reportable segments consist of our Cable and Programming businesses. In evaluating the profitability of our segments, the compo-
nents of net income (loss) below operating income (loss) before depreciation and amortization are not separately evaluated by our
management. Assets are not allocated to segments for management reporting although approximately 95% of our assets relate to the
Cable segment. Our financial data by business segment is presented in the table below.

Cable(a)(b)

Programming(c)

Corporate and
Other(d)(e)

Eliminations(e)(f)

Total

(in millions)

2008
Revenue(g)
Operating income (loss) before depreciation and amortization(h)
Depreciation and amortization
Operating income (loss)
Capital expenditures
2007
Revenue(g)
Operating income (loss) before depreciation and amortization(h)
Depreciation and amortization
Operating income (loss)
Capital expenditures
2006
Revenue(g)
Operating income (loss) before depreciation and amortization(h)
Depreciation and amortization
Operating income (loss)
Capital expenditures

$ 32,443
13,170
6,125
7,045
5,545

$ 29,305
11,922
5,924
5,998
5,993

$ 24,042
9,667
4,657
5,010
4,244

$ 1,426
362
199
163
44

$ 1,314
286
223
63
35

$ 1,054
239
167
72
16

(a) For the years ended December 31, 2008, 2007 and 2006, Cable segment revenue was derived from the following services:

Video
High-speed Internet
Phone
Advertising
Franchise fees
Other

Total

$ 644
(399)
107
(506)
161

$ 515
(425)
100
(525)
130

$ 412
(318)
79
(397)
31

2008

58.0%
22.3%
8.2%
4.7%
2.8%
4.0%

$ (257)
(1)
(31)
30
—

$ (239)
3
(39)
42
—

$ (542)
(146)
(80)
(66)
104

2007

60.4%
21.9%
6.0%
5.2%
2.8%
3.7%

$ 34,256
13,132
6,400
6,732
5,750

$ 30,895
11,786
6,208
5,578
6,158

$ 24,966
9,442
4,823
4,619
4,395

2006

62.6%
20.6%
3.8%
6.1%
3.0%
3.9%

100.0%

100.0%

100.0%

Subscription revenue received from customers who purchase bundled services at a discounted rate is allocated proportionally to each service based on the individual service’s
price on a stand-alone basis.

(b) Our Cable segment includes our regional sports networks.

(c) Our Programming segment consists primarily of our consolidated national programming networks, including E!, Golf Channel, VERSUS, G4 and Style.

(d) Corporate and Other activities include Comcast Interactive Media, Comcast Spectacor, a portion of operating results of our less than wholly owned technology development

ventures (see “(e)” below), corporate activities and all other businesses not presented in our Cable or Programming segments.

(e) We consolidate our less than wholly owned technology development ventures that we control or of which we are considered the primary beneficiary. These ventures are with
various corporate partners, such as Motorola and Gemstar. The ventures have been created to share the costs of development of new technologies for set-top boxes and
other devices. The results of these entities are included within Corporate and Other except for cost allocations, which are made to the Cable segment based on our percentage
ownership in each entity.

(f)

Included in the Eliminations column are transactions that our segments enter into with one another. The most common types of transactions are the following:
‰ our Programming segment generates revenue by selling cable network programming to our Cable segment, which represents a substantial majority of the revenue elimination

amount

‰ our Cable segment receives incentives offered by our Programming segment when negotiating programming contracts that are recorded as a reduction of programming

expenses

‰ our Cable segment generates revenue by selling advertising and by selling the use of satellite feeds to our Programming segment
‰ our Cable segment generates revenue by providing network services to Comcast Interactive Media

(g) Non-U.S. revenue was not significant in any period. No single customer accounted for a significant amount of our revenue in any period.
(h) To measure the performance of our operating segments, we use operating income before depreciation and amortization, excluding impairments related to fixed and intangible
assets, and gains or losses from the sale of assets, if any. This measure eliminates the significant level of noncash depreciation and amortization expense that results from the
capital-intensive nature of our businesses and from intangible assets recognized in business combinations. It is also unaffected by our capital structure or investment activities.
We use this measure to evaluate our consolidated operating performance, the operating performance of our operating segments, and to allocate resources and capital to our
operating segments. It is also a significant performance measure in our annual incentive compensation programs. We believe that this measure is useful to investors because it
is one of the bases for comparing our operating performance with other companies in our industries, although our measure may not be directly comparable to similar measures
used by other companies. This measure should not be considered a substitute for operating income (loss), net income (loss), net cash provided by operating activities or other
measures of performance or liquidity reported in accordance with GAAP.

69

Comcast 2008 Annual Report on Form 10-K

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Total
Year

$ 8,389
$ 1,555
732
$
0.24
$
$
0.24
$ 0.0625

$ 8,553
$ 1,750
632
$
0.21
$
$
0.21
$ 0.0625

$ 8,549
$ 1,670
771
$
0.26
$
$
0.26
$ 0.0625

$ 8,765
$ 1,757
412
$
0.14
$
$
0.14
$ 0.0625

$ 34,256
$ 6,732
$ 2,547
0.87
$
0.86
$
0.25
$

$ 7,388
$ 1,261
837
$
0.27
$
0.26
$
$

$ 7,712
$ 1,468
588
$
0.19
$
0.19
$
— $

$ 7,781
$ 1,391
560
$
0.18
$
0.18
$
— $

$ 8,014
$ 1,458
602
$
0.20
$
0.20
$
— $

$ 30,895
$ 5,578
$ 2,587
0.84
$
0.83
$
—
— $

Note 17: Quarterly Financial Information (Unaudited)

(in millions, except per share data)

2008
Revenue
Operating income
Net income
Basic earnings per common share
Diluted earnings per common share
Dividends declared per common share
2007
Revenue
Operating income
Net income
Basic earnings per common share
Diluted earnings per common share
Dividends declared per common share

Comcast 2008 Annual Report on Form 10-K

70

Note 18: Condensed Consolidating Financial Information

Comcast Corporation and five of our cable holding company subsidiaries, Comcast Cable Communications, LLC (“CCCL”), Comcast
Cable Communications Holdings, Inc. (“CCCH”), Comcast MO Group, Inc. (“Comcast MO Group”), Comcast Cable Holdings, LLC
(“CCH”) and Comcast MO of Delaware, LLC (“Comcast MO of Delaware”), have fully and unconditionally guaranteed each other’s debt
securities. Comcast MO Group, CCH and Comcast MO of Delaware are collectively referred to as the “Combined CCHMO Parents.”

Comcast Corporation has unconditionally guaranteed Comcast Holdings’ ZONES due October 2029 and its 105/8% Senior Subordinated
Debentures due 2012. Our condensed consolidating financial information is presented in the tables below.

Condensed Consolidating Balance Sheet
As of December 31, 2008

(in millions)

Assets

Cash and cash equivalents
Investments
Accounts receivable, net
Other current assets

Total current assets

Investments
Investments in and amounts due from

subsidiaries eliminated upon
consolidation

Property and equipment, net
Franchise rights
Goodwill
Other intangible assets, net
Other noncurrent assets, net

Comcast
Parent

CCCL
Parent

CCCH
Parent

Combined
CCHMO
Parents

Comcast
Holdings

Non-
Guarantor
Subsidiaries

Elimination
and
Consolidation
Adjustments

Consolidated
Comcast
Corporation

$

— $
—
—
171

171

—

— $
—
—
8

8

—

— $
—
—
—

—

—

— $
—
—
—

—

—

— $
—
—
—

—

—

1,195
59
1,626
657

3,537

4,783

$

$

—
—
—
—

—

—

70,076
306
—
—
1
603

34,499
—
—
—
—
7

43,536
—
—
—
—
14

46,314
—
—
—
—
—

26,519
—
—
—
—
17

4,471
24,138
59,449
14,889
4,557
537

(225,415)
—
—
—
—
—

1,195
59
1,626
836

3,716

4,783

—
24,444
59,449
14,889
4,558
1,178

Total assets

$ 71,157

$ 34,514

$ 43,550

$ 46,314

$ 26,536

$ 116,361

$ (225,415)

$ 113,017

Liabilities and Stockholders’ Equity
Accounts payable and accrued

expenses related to trade creditors
Accrued expenses and other current

liabilities

Current portion of long-term debt

Total current liabilities

Long-term debt, less current portion
Deferred income taxes
Other noncurrent liabilities
Minority interest
Stockholders’ Equity
Common stock
Other stockholders’ equity

$

196

$

— $

— $

— $

— $

3,197

$

810
1,242

2,248

19,839
7,160
1,460
—

224
1,006

1,230

2,294
—
—
—

73
—

73

4,462
—
—
—

87
—

87

2,691
—
—
—

129
—

129

610
656
119
—

33
40,417

—
30,990

—
39,015

—
43,536

—
25,022

—

—
—

—

—
—
—
—

—
(225,415)

(225,415)

$

3,393

3,268
2,278

8,939

30,178
26,982
6,171
297

33
40,417

40,450

1,945
30

5,172

282
19,166
4,592
297

—
86,852

86,852

Total stockholders’ equity

40,450

30,990

39,015

43,536

25,022

Total liabilities and

stockholders’ equity

$ 71,157

$ 34,514

$ 43,550

$ 46,314

$ 26,536

$ 116,361

$ (225,415)

$ 113,017

71

Comcast 2008 Annual Report on Form 10-K

Condensed Consolidating Balance Sheet
As of December 31, 2007

(in millions)

Assets

Cash and cash equivalents
Investments
Accounts receivable, net
Other current assets

Total current assets

Investments
Investments in and amounts due
from subsidiaries eliminated
upon consolidation

Property and equipment, net
Franchise rights
Goodwill
Other intangible assets, net
Other noncurrent assets, net

Comcast
Parent

CCCL
Parent

CCCH
Parent

Combined
CCHMO
Parents

Comcast
Holdings

Non-
Guarantor
Subsidiaries

Elimination
and
Consolidation
Adjustments

Consolidated
Comcast
Corporation

$

— $
—
—
100

100

—

— $
—
—
—

—

—

— $
—
—
—

—

—

— $
—
—
—

—

—

— $
—
—
—

—

—

963
98
1,645
861

3,567

7,963

$

— $
—
—
—

—

—

963
98
1,645
961

3,667

7,963

67,903
208
—
—
—
281

32,760
—
—
—
—
11

40,240
—
—
—
—
17

43,356
—
—
—
—
—

25,815
—
—
—
—
30

2,244
23,416
58,077
14,705
4,739
303

(212,318)
—
—
—
—
—

—
23,624
58,077
14,705
4,739
642

Total assets

$ 68,492

$ 32,771

$ 40,257

$ 43,356

$ 25,845

$ 115,014

$ (212,318)

$ 113,417

Liabilities and Stockholders’ Equity
Accounts payable and accrued

expenses related to trade creditors
Accrued expenses and other current

liabilities

Current portion of long-term debt

Total current liabilities

Long-term debt, less current portion
Deferred income taxes
Other noncurrent liabilities
Minority interest
Stockholders’ Equity
Common stock
Other stockholders’ equity

$

10

$

3

$

— $

— $

— $

3,323

$

— $

3,336

694
—

704

19,133
6,256
1,059
—

34
41,306

267
1,142

1,412

3,294
—
6
—

75
—

75

3,498
—
—
—

98
305

403

2,713
—
—
—

74
—

74

908
1,015
116
—

—
28,059

—
36,684

—
40,240

—
23,732

1,913
48

5,284

282
19,609
5,986
250

—
83,603

83,603

—
—

—

—
—
—
—

—
(212,318)

(212,318)

3,121
1,495

7,952

29,828
26,880
7,167
250

34
41,306

41,340

Total stockholders’ equity

41,340

28,059

36,684

40,240

23,732

Total liabilities and

stockholders’ equity

$ 68,492

$ 32,771

$ 40,257

$ 43,356

$ 25,845

$ 115,014

$ (212,318)

$ 113,417

Comcast 2008 Annual Report on Form 10-K

72

Condensed Consolidating Statement of Operations
For the Year Ended December 31, 2008

(in millions)

Revenue

Service revenue
Management fee revenue

Costs and Expenses

Operating (excluding depreciation)
Selling, general and administrative
Depreciation
Amortization

Operating income (loss)
Other Income (Expense)

Interest expense
Investment income (loss), net
Equity in net income (losses) of

affiliates

Other income (expense)

Income (loss) from continuing

operations before income taxes and
minority interest

Income tax (expense) benefit

Income (loss) from continuing

operations before minority interest

Minority interest

Net income (loss)

Comcast
Parent

CCCL
Parent

CCCH
Parent

Combined
CCHMO
Parents

Comcast
Holdings

Non-
Guarantor
Subsidiaries

Elimination
and
Consolidation
Adjustments

Consolidated
Comcast
Corporation

$ — $ — $ —
413

226

735

735

226

413

—
358
23
—

381

354

(1,307)
(40)

3,196
(5)

1,844

2,198
349

2,547
—

—
226
—
—

226

—

(298)
—

1,712
—

1,414

1,414
104

1,518
—

—
413
—
—

413

—

(334)
—

2,704
—

2,370

2,370
117

2,487
—

$ —
413

$ —
—

413

—
413
—
—

413

—

(212)
—

2,842
—

2,630

2,630
74

2,704
—

—

—
53
—
—

53

(53)

(146)
57

1,455
—

1,366

1,313
50

1,363
—

$ 34,256
—

34,256

$

—
(1,787)

(1,787)

$34,256
—

34,256

13,472
7,976
5,434
943

27,825

6,431

(142)
72

24
(280)

(326)

6,105
(2,227)

3,878
22

—
(1,787)
—
—

(1,787)

—

—
—

(11,972)
—

(11,972)

(11,972)
—

(11,972)
—

13,472
7,652
5,457
943

27,524

6,732

(2,439)
89

(39)
(285)

(2,674)

4,058
(1,533)

2,525
22

$ 2,547

$ 1,518

$ 2,487

$ 2,704

$ 1,363

$ 3,900

$ (11,972)

$ 2,547

73

Comcast 2008 Annual Report on Form 10-K

Condensed Consolidating Statement of Operations
For the Year Ended December 31, 2007

(in millions)

Revenue

Service revenue
Management fee revenue

Costs and Expenses

Operating (excluding depreciation)
Selling, general and administrative
Depreciation
Amortization

Operating income (loss)
Other Income (Expense)

Interest expense
Investment income (loss), net
Equity in net income (losses) of affiliates
Other income (expense)

Income (loss) from continuing operations

before income taxes and minority
interest

Income tax (expense) benefit

Income (loss) from continuing operations

before minority interest

Minority interest

Net income (loss)

Comcast
Parent

CCCL
Parent

CCCH
Parent

Combined
CCHMO
Parents

Comcast
Holdings

Non-
Guarantor
Subsidiaries

Elimination
and
Consolidation
Adjustments

Consolidated
Comcast
Corporation

$ — $ — $ —
338

213

630

$ — $ —
—

338

630

213

338

338

—
297
6
—

303

327

(1,116)
7
3,095
1

1,987

2,314
273

2,587
—

—
213
—
—

213

—

(363)
—
1,551
—

1,188

1,188
128

1,316
—

—
338
—
—

338

—

(321)
5
2,274
—

1,958

1,958
112

2,070
—

—
338
—
—

338

—

(234)
—
2,427
—

2,193

2,193
81

2,274
—

—

—
17
—
—

17

(17)

(95)
70
1,305
—

1,280

1,263
15

1,278
—

$30,895
—

30,895

$

—
(1,519)

(1,519)

$ 30,895
—

30,895

12,169
7,256
5,101
1,101

25,627

5,268

(160)
519
(52)
521

828

—
(1,519)
—
—

(1,519)

—

—
—
(10,663)
—

(10,663)

6,096
(2,409)

(10,663)
—

3,687
38

(10,663)
—

12,169
6,940
5,107
1,101

25,317

5,578

(2,289)
601
(63)
522

(1,229)

4,349
(1,800)

2,549
38

$ 2,587

$ 1,316

$ 2,070

$ 2,274

$ 1,278

$ 3,725

$ (10,663)

$ 2,587

Comcast 2008 Annual Report on Form 10-K

74

Condensed Consolidating Statement of Operations
For the Year Ended December 31, 2006

(in millions)

Revenue

Service revenue
Management fee revenue

Costs and Expenses

Operating (excluding depreciation)
Selling, general and administrative
Depreciation
Amortization

Operating income (loss)
Other Income (Expense)

Interest expense
Investment income (loss), net
Equity in net income (losses) of affiliates
Other income (expense)

Income (loss) from continuing operations

before income taxes and minority
interest

Income tax (expense) benefit

Income (loss) from continuing operations

before minority interest

Minority interest

Income (loss) from continuing operations

Income from discontinued operations, net

of tax

Gain on discontinued operations, net of tax

Comcast
Parent

CCCL
Parent

CCCH
Parent

Combined
CCHMO
Parents

Comcast
Holdings

Non-
Guarantor
Subsidiaries

Elimination
and
Consolidation
Adjustments

Consolidated
Comcast
Corporation

$ — $ — $ —
298

193

526

$ — $ —
8

298

$ 24,966
—

$

—
(1,323)

$ 24,966
—

526

193

298

298

—
256
8
—

264

262

(776)
—
2,867
—

2,091

2,353
180

2,533
—

2,533

—
—

—
193
—
—

193

—

(400)
—
1,509
—

1,109

1,109
143

1,252
—

1,252

—
—

—
298
—
—

298

—

(325)
—
1,900
—

1,575

1,575
114

1,689
—

1,689

—
—

—
298
—
—

298

—

(259)
—
2,069
—

1,810

1,810
90

1,900
—

1,900

—
—

8

—
16
2
4

22

(14)

(68)
34
1,266
—

1,232

1,218
26

1,244
—

1,244

—
—

24,966

(1,323)

24,966

9,819
5,967
3,818
991

20,595

4,371

(236)
956
(79)
114

755

5,126
(1,900)

3,226
(12)

3,214

103
195

—
(1,323)
—
—

(1,323)

—

—
—
(9,597)
—

(9,597)

(9,597)
—

(9,597)
—

(9,597)

—
—

9,819
5,705
3,828
995

20,347

4,619

(2,064)
990
(65)
114

(1,025)

3,594
(1,347)

2,247
(12)

2,235

103
195

Net income (loss)

$ 2,533

$ 1,252

$ 1,689

$ 1,900

$ 1,244

$ 3,512

$ (9,597)

$ 2,533

75

Comcast 2008 Annual Report on Form 10-K

Condensed Consolidating Statement of Cash Flows
For the Year Ended December 31, 2008

(in millions)

Operating Activities

Net cash provided by (used in)

operating activities

Financing Activities

Proceeds from borrowings
Retirements and repayments of debt
Repurchases of common stock
Dividends paid
Issuances of common stock
Other

Net cash provided by (used in)

financing activities

Investing Activities

Net transactions with affiliates
Capital expenditures
Cash paid for intangible assets
Acquisitions, net of cash acquired
Proceeds from sales of investments
Purchases of investments
Other

Net cash provided by (used in)

investing activities

Increase (decrease) in cash and

cash equivalents

Cash and cash equivalents, beginning of period

Comcast
Parent

CCCL
Parent

CCCH
Parent

Combined
CCHMO
Parents

Comcast
Holdings

Non-
Guarantor
Subsidiaries

Elimination
and
Consolidation
Adjustments

Consolidated
Comcast
Corporation

$ (446)

$ (241)

$ (200)

$ (175)

$

9

$ 11,284

$ —

$ 10,231

1,998
(308)
(2,800)
(547)
53
(3)

— 1,510
(541)
—
—
—
—

(1,150)
—
—
—
—

—
(300)
—
—
—
—

—
(263)
—
—
—
(56)

27
(48)
—
—
—
(94)

(1,607)

(1,150)

969

(300)

(319)

(115)

2,269
(140)
—
—
—
—
(76)

1,391
—
—
—
—
—
—

(769)
—
—
—
—
—
—

475
—
—
—
—
—
—

310
—
—
—
—
—
—

(3,676)
(5,610)
(527)
(738)
737
(1,167)
44

2,053

1,391

(769)

475

310

(10,937)

—
—

—
—

—
—

—
—

—
—

232
963

—
—
—
—
—
—

—

—
—
—
—
—
—
—

—

—
—

3,535
(2,610)
(2,800)
(547)
53
(153)

(2,522)

—
(5,750)
(527)
(738)
737
(1,167)
(32)

(7,477)

232
963

Cash and cash equivalents, end of period

$ — $ — $ —

$ —

$ —

$ 1,195

$ —

$ 1,195

Comcast 2008 Annual Report on Form 10-K

76

Condensed Consolidating Statement of Cash Flows
For the Year Ended December 31, 2007

(in millions)

Operating Activities

Net cash provided by (used in)

operating activities

Financing Activities

Proceeds from borrowings
Retirements and repayments of debt
Repurchases of common stock
Issuances of common stock
Other

Net cash provided by (used in)

financing activities

Investing Activities

Net transactions with affiliates
Capital expenditures
Cash paid for intangible assets
Acquisitions, net of cash acquired
Proceeds from sales of investments
Purchases of investments
Other

Net cash provided by (used in)

investing activities

Increase (decrease) in cash and

cash equivalents

Cash and cash equivalents, beginning of period

Comcast
Parent

CCCL
Parent

CCCH
Parent

Combined
CCHMO
Parents

Comcast
Holdings

Non-
Guarantor
Subsidiaries

Elimination
and
Consolidation
Adjustments

Consolidated
Comcast
Corporation

$ (516)

$ (246)

$ (199)

$ (186)

$ (20)

$ 9,356

$ —

$ 8,189

3,695
—
(3,102)
412
(12)

—
(600)
—
—
—

993

(600)

(372)
(110)
—
—
—
—
(72)

846
—
—
—
—
—
—

—
—
—
—
—

—

199
—
—
—
—
—
—

—
(245)
—
—
(8)

(253)

439
—
—
—
—
—
—

(554)

846

199

439

(77)
77

—
—

—
—

—
—

—
—
—
—
—

—

20
—
—
—
—
—
—

20

—
—

18
(556)
—
—
82

(456)

(1,132)
(6,048)
(406)
(1,319)
1,761
(2,089)
134

(9,099)

(199)
1,162

—
—
—
—
—

—

—
—
—
—
—
—
—

—

—
—

3,713
(1,401)
(3,102)
412
62

(316)

—
(6,158)
(406)
(1,319)
1,761
(2,089)
62

(8,149)

(276)
1,239

Cash and cash equivalents, end of period

$ — $ — $ —

$ —

$ — $

963

$ —

$

963

77

Comcast 2008 Annual Report on Form 10-K

Condensed Consolidating Statement of Cash Flows
For the Year Ended December 31, 2006

(in millions)

Operating Activities

Net cash provided by (used in)

operating activities

Financing Activities

Proceeds from borrowings
Retirements and repayments of debt
Repurchases of common stock
Issuances of common stock
Other

Net cash provided by (used in)

financing activities

Investing Activities

Net transactions with affiliates
Capital expenditures
Cash paid for intangible assets
Acquisitions, net of cash acquired
Proceeds from sales of investments
Purchases of investments
Other

Net cash provided by (used in)

investing activities

Increase (decrease) in cash and

cash equivalents

Comcast
Parent

CCCL
Parent

CCCH
Parent

Combined
CCHMO
Parents

Comcast
Holdings

Non-
Guarantor
Subsidiaries

Elimination
and
Consolidation
Adjustments

Consolidated
Comcast
Corporation

$

90

$ (240)

$ (226)

$ (224)

$ 20

$ 7,198

$ —

$ 6,618

7,474
(350)
(2,347)
410
33

—
(619)
—
—
—

5,220

(619)

(5,272)
(8)
—
—
47
—
—

859
—
—
—
—
—
—

—
—
—
—
—

—

226
—
—
—
—
—
—

(5,233)

859

226

1,212

—
—

—
—

—
—

77
—

77

—
(988)
—
—
—

—
(27)
—
—
—

(988)

(27)

1,212
—
—
—
—
—
—

(3)
—
—
—
10
—
—

7

—
—

23
(55)
—
—
(8)

(40)

2,978
(4,387)
(306)
(5,110)
2,663
(2,812)
31

(6,943)

215
947

—
—
—
—
—

—

—
—
—
—
—
—
—

—

—
—

7,497
(2,039)
(2,347)
410
25

3,546

—
(4,395)
(306)
(5,110)
2,720
(2,812)
31

(9,872)

292
947

Cash and cash equivalents, beginning of period

Cash and cash equivalents, end of period

$

$ — $ — $ —

$ — $ 1,162

$ —

$ 1,239

Comcast 2008 Annual Report on Form 10-K

78

Item 9: Changes in and Disagreements
With Accountants on Accounting and
Financial Disclosure

None.

Item 9A: Controls and Procedures

Conclusions regarding disclosure controls and procedures
Our principal executive and principal financial officers, after evaluat-
ing the effectiveness of our disclosure controls and procedures
(as defined in the Securities Exchange Act of 1934 Rules 13a-15(e)
and 15d-15(e)) as of the end of the period covered by this report,
have concluded that, based on the evaluation of these controls
and procedures required by paragraph (b) of Exchange Act
Rules 13a-15 or 15d-15, our disclosure controls and procedures
were effective.

Management’s annual report on internal control over
financial reporting
Refer to Management’s Report on Internal Control Over Financial
Reporting on page 39.

Attestation report of the registered public accounting firm
Refer to Report of Independent Registered Public Accounting Firm
on page 40.

Changes in internal control over financial reporting
There were no changes in our internal control over financial report-
ing identified in connection with the evaluation required by
paragraph (d) of Exchange Act Rules 13a-15 or 15d-15 that
occurred during our last fiscal quarter that have materially affected,
or are reasonably likely to materially affect, our internal control over
financial reporting.

Item 9B: Other Information

None.

79

Comcast 2008 Annual Report on Form 10-K

Part III

Item 10: Directors and Executive Officers of the Registrant

Except for the information regarding executive officers required by Item 401 of Regulation S-K, we incorporate the information required by
this item by reference to our definitive proxy statement for our annual meeting of shareholders presently scheduled to be held in May 2009.
We refer to this proxy statement as the 2009 Proxy Statement.

Except for our Chairman and CEO (who continues in these offices through May 26, 2010 or earlier upon his death, resignation or removal),
the term of office of each of our officers continues until his or her successor is selected and qualified, or until his or her earlier death, resig-
nation or removal. The following table sets forth information concerning our executive officers, including their ages, positions and tenure as
of December 31, 2008:

Name

Brian L. Roberts
Michael J. Angelakis
Stephen B. Burke
David L. Cohen
Arthur R. Block
Lawrence J. Salva

Age

49
44
50
53
53
52

Officer
Since

1986
2007
1998
2002
1993
2000

Position with Comcast

Chairman and CEO; President
Executive Vice President; Chief Financial Officer
Executive Vice President; Chief Operating Officer; President, Comcast Cable
Executive Vice President
Senior Vice President; General Counsel; Secretary
Senior Vice President; Chief Accounting Officer; Controller

Brian L. Roberts has served as a director and as our President and
Chief Executive Officer for more than five years and our Chairman
of
the Board since May 2004. As of December 31, 2008,
Mr. Roberts had sole voting power over approximately 331/3% of
the combined voting power of our two classes of voting common
stock. He is a son of Mr. Ralph J. Roberts. Mr. Roberts is also a
director of Comcast Holdings, a director of the National Cable and
Telecommunications Association and Chairman of CableLabs.

Michael J. Angelakis has served as Executive Vice President and
Chief Financial Officer of Comcast Corporation since March 2007.
Before March 2007, Mr. Angelakis served as Managing Director
and as a member of the Management and Investment Committees
of Providence Equity Partners for more than five years.
Mr. Angelakis is also a director of Comcast Holdings.

Stephen B. Burke has served as our Chief Operating Officer since
July 2004 and as our Executive Vice President and President of
Comcast Cable and Comcast Cable Communications Holdings for
more than five years. Mr. Burke is also a director of JPMorgan
Chase & Company.

David L. Cohen has served as an Executive Vice President for
more than five years. Mr. Cohen is also a director of Comcast
Holdings.

Arthur R. Block has served as our Senior Vice President, General
Counsel and Secretary for more than five years. Mr. Block is also a
director of Comcast Holdings.

Lawrence J. Salva has served as our Senior Vice President and
Controller for more than five years and as Chief Accounting Officer
since May 2004.

Comcast 2008 Annual Report on Form 10-K

80

Item 11: Executive Compensation

We incorporate the information required by this item by reference
to our 2009 Proxy Statement.

Item 13: Certain Relationships and Related
Transactions

We incorporate the information required by this item by reference
to our 2009 Proxy Statement.

Item 12: Security Ownership of Certain
Beneficial Owners and Management

We incorporate the information required by this item by reference
to our 2009 Proxy Statement.

Item 14: Principal Accountant Fees and
Services

We incorporate the information required by this item by reference
to our 2009 Proxy Statement.

We will file our 2009 Proxy Statement for our annual meeting of
shareholders with the SEC on or before April 30, 2009.

81

Comcast 2008 Annual Report on Form 10-K

Part IV

Item 15: Exhibits and Financial Statement Schedules

(a) Our consolidated financial statements are filed as a part of this report on Form 10-K in Item 8, Financial Statements and Supplementary
Data, and a list of the consolidated financial statements are found on page 38 of this report. Schedule II, Valuation and Qualifying
Accounts, is found on page 87 of this report; all other financial statement schedules are omitted because the required information is not
applicable, or because the information required is included in the consolidated financial statements and notes thereto.

(b) Exhibits required to be filed by Item 601 of Regulation S-K:

3.1

3.2

4.1

4.2

4.3

4.4

4.5

Restated Articles of Incorporation of Comcast Corporation (incorporated by reference to Exhibit 3.1 to our Annual Report on
Form 10-K for the year ended December 31, 2005).

Restated and Amended By-Laws of Comcast Corporation as of October 8, 2008.

Specimen Class A Common Stock Certificate (incorporated by reference to Exhibit 4.1 to our Annual Report on Form 10-K for
the year ended December 31, 2002).

Specimen Class A Special Common Stock Certificate (incorporated by reference to Exhibit 4.2 to our Annual Report on
Form 10-K for the year ended December 31, 2002).

Rights Agreement dated as of November 18, 2002, between Comcast Corporation and Computershare Trust Company, N.A.
(f/k/a EquiServe Trust Company, N.A.), as Rights Agent, which includes the Form of Certificate of Designation of Series A
Participant’s Cumulative Preferred Stock as Exhibit A and the Form of Right Certificate as Exhibit B (incorporated by reference to
our registration statement on Form 8-A12g filed on November 18, 2002).

Indenture, dated January 7, 2003, between Comcast Corporation, Comcast Cable Communications, LLC (f/k/a Comcast Cable
Communications, Inc.), Comcast Cable Communications Holdings, Inc., Comcast Cable Holdings, LLC, Comcast MO Group,
Inc. and The Bank of New York Mellon (f/k/a The Bank of New York), as Trustee relating to our 5.85% Notes due 2010, 6.50%
Notes due 2015, 5.50% Notes due 2011, 7.05% Notes due 2033, 5.30% Notes due 2014, 4.95% Notes due 2016, 5.65%
Notes due 2035, 5.45% Notes due 2010, 5.85% Notes due 2015, 6.50% Notes due 2035, 5.90% Notes due 2016, 6.45%
Notes due 2037, 7.00% Notes due 2055, Floating Rate Notes due 2009, 6.50% Notes due 2017, 7.00% Notes due 2055
Series B, 5.875% Notes due 2018, 6.45% Notes due 2037, 6.625% Notes due 2056, 6.30% Notes due 2017, 6.95% Notes
due 2037, 5.70% Notes due 2018, and 6.40% Notes due 2038.

Supplemental Indenture, dated March 25, 2003, to the Indenture between Comcast Corporation, Comcast Cable Holdings,
LLC, Comcast Cable Communications Holdings,
Inc., Comcast Cable Communications, LLC (f/k/a Comcast Cable
Communications, Inc.), Comcast MO Group, Inc., Comcast MO of Delaware, LLC (f/k/a Comcast MO of Delaware, Inc.) and The
Bank of New York Mellon (f/k/a The Bank of New York), as Trustee, dated January 7, 2003.

Certain instruments defining the rights of holders of long-term obligation of the registrant and certain of its subsidiaries (the total
amount of securities authorized under each of which does not exceed ten percent of the total assets of the registrant and its
subsidiaries on a consolidated basis), are omitted pursuant to Item 601(b)(4)(iii)(A) of Regulation S-K. We agree to furnish copies
of any such instruments to the SEC upon request.

10.1

Amended and restated Five Year Revolving Credit Agreement dated as of January 30, 2008 among Comcast Corporation,
Comcast Cable Communications Holdings, Inc., the Financial Institutions party thereto and JP Morgan Chase Bank, N.A., as
Administrative Agent (incorporated by reference to Exhibit 10.53 to our Annual Report on Form 10-K for the year ended
December 31, 2007).

10.2*

Comcast Corporation 2002 Stock Option Plan, as amended and restated effective December 9, 2008.

10.3*

Comcast Corporation 2003 Stock Option Plan, as amended and restated effective December 9, 2008.

10.4*

10.5*

10.6*

Comcast Corporation 2002 Deferred Stock Option Plan, as amended and restated effective October 7, 2008 (incorporated by
reference to Exhibit 10.2 to our Quarterly Report on Form 10-Q for the quarter ended September 30, 2008).

Comcast Corporation 2002 Deferred Compensation Plan, as amended and restated effective January 1, 2008 (incorporated by
reference to Exhibit 10.5 to our Annual Report on Form 10-K for the year ended December 31, 2007).

Comcast Corporation 2005 Deferred Compensation Plan, as amended and restated effective May 13, 2008 (incorporated by
reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q for the quarter ended June 30, 2008).

Comcast 2008 Annual Report on Form 10-K

82

10.7*

10.8*

10.9*

10.10*

10.11*

10.12*

10.13*

10.14*

10.15*

10.16*

10.17*

10.18*

10.19*

10.20*

10.21*

10.22*

10.23*

10.24*

10.25*

Comcast Corporation 2002 Restricted Stock Plan, as amended and restated effective December 9, 2008.

1992 Executive Split Dollar Insurance Plan (incorporated by reference to Exhibit 10.12 to the Comcast Holdings Corporation
Annual Report on Form 10-K for the year ended December 31, 1992).

Comcast Corporation 2006 Cash Bonus Plan, as amended and restated effective February 28, 2007 (incorporated by
reference to Exhibit 10.4 to our Quarterly Report on Form 10-Q for the quarter ended March 31, 2007).

Comcast Corporation 2003 Cable Division Advertising/Sales Group Long Term Incentive Plan, as amended and restated
effective January 1, 2007 (incorporated by reference to Exhibit 10.11 to our Annual Report on Form 10-K for the year ended
December 31, 2007).

Comcast Corporation Retirement Investment Plan, as amended and restated effective October 7, 2008 (incorporated by
reference to Exhibit 10.3 to our Quarterly Report on Form 10-Q for the quarter ended September 30, 2008).

Comcast Corporation 2002 Non-Employee Director Compensation Plan, as amended and restated effective October 3, 2007
(incorporated by reference to Exhibit 10.13 to our Annual Report on Form 10-K for the year ended December 31, 2007).

Comcast Corporation 2002 Employee Stock Purchase Plan, as amended and restated effective January 1, 2008 (incorporated
by reference to Exhibit 10.2 to our Quarterly Report on Form 10-Q for the quarter ended June 30, 2008).

Comcast Corporation Supplemental Executive Retirement Plan, as amended and restated effective January 1, 2005
(incorporated by reference to Exhibit 10.15 to our Annual Report on Form 10-K for the year ended December 31, 2007).

Certificate of Interest of Julian Brodsky under the Comcast Holdings Corporation Unfunded Plan of Deferred Compensation
(incorporated by reference to Exhibit 10.21 to our Annual Report on Form 10-K for the year ended December 31, 2002).

Employment Agreement between Comcast Holdings Corporation and Julian A. Brodsky, dated as of May 1, 2002
(incorporated by reference to Exhibit 10.22 to our Annual Report on Form 10-K for the year ended December 31, 2002).

to Employment Agreement between Comcast Holdings Corporation and Julian A. Brodsky, dated as of
Amendment
November 18, 2002 (incorporated by reference to Exhibit 10.23 to our Annual Report on Form 10-K for the year ended
December 31, 2002).

Employment Agreement between Comcast Corporation and Stephen B. Burke dated November 22, 2005 (incorporated by
reference to Exhibit 99.1 to our Current Report on Form 8-K filed on November 23, 2005).

Amendment No. 1 to Employment Agreement between Comcast Corporation and Stephen B. Burke dated January 25, 2006
(incorporated by reference to Exhibit 10.23 to our Annual Report on Form 10-K for the year ended December 31, 2005).

Employment Agreement between Comcast Corporation and David L. Cohen dated November 7, 2005 (incorporated by
reference to Exhibit 99.2 to our Current Report on Form 8-K filed on November 10, 2005).

Amendment No. 1 to Employment Agreement between Comcast Corporation and David L. Cohen dated November 11, 2005
(incorporated by reference to Exhibit 10.25 to our Annual Report on Form 10-K for the year ended December 31, 2005).

Amendment No. 2 to Employment Agreement between Comcast Corporation and David L. Cohen dated January 25, 2006
(incorporated by reference to Exhibit 10.26 to our Annual Report on Form 10-K for the year ended December 31, 2005).

Employment Agreement between Comcast Corporation and Brian L. Roberts, dated as of June 1, 2005 (incorporated by
reference to Exhibit 99.1 to our Current Report on Form 8-K filed on August 5, 2005).

Term Life Insurance Premium and Tax Bonus Agreement between Comcast Holdings Corporation and Brian L. Roberts, dated
as of September 23, 1998 (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q for the quarter
ended March 31, 2003).

Amendment to Term Life Insurance Premium and Tax Bonus Agreement between Comcast Corporation and Brian L. Roberts,
dated as of May 22, 2006 (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q for the quarter
ended June 30, 2006).

10.26*

Life Insurance Premium and Tax Bonus Agreement between Comcast Corporation and Brian L. Roberts, dated as of May 22,
2006 (incorporated by reference to Exhibit 10.2 to our Quarterly Report on Form 10-Q for the quarter ended June 30, 2006).

83

Comcast 2008 Annual Report on Form 10-K

10.27*

10.28*

10.29*

10.30*

10.31*

10.32*

10.33*

10.34*

10.35*

10.36*

10.37*

10.38*

Amendment to Life Insurance Premium and Tax Bonus Agreement between Comcast Corporation and Brian L. Roberts, dated
as of September 15, 2006 (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q for the quarter
ended September 30, 2006).

Employment Agreement between Comcast Corporation and Ralph J. Roberts dated as of December 27, 2007 (incorporated
by reference to Exhibit 99.1 to our Current Report on Form 8-K filed on December 28, 2007).

Amendment to Employment Agreement between Comcast Corporation and Ralph J. Roberts dated as of January 1, 2008
(incorporated by reference to Exhibit 99.1 to our Current Report on Form 8-K filed on February 13, 2008).

Compensation and Deferred Compensation Agreement and Stock Appreciation Bonus Plan between Comcast Holdings
Corporation and Ralph J. Roberts, as amended and restated March 16, 1994 (incorporated by reference to Exhibit 10.13 to the
Comcast Holdings Corporation Annual Report on Form 10-K for the year ended December 31, 1993).

Compensation and Deferred Compensation Agreement between Comcast Holdings Corporation and Ralph J. Roberts, as
amended and restated August 31, 1998 (incorporated by reference to Exhibit 10.1 to the Comcast Holdings Corporation
Quarterly Report on Form 10-Q for the quarter ended September 30, 1998).

Amendment Agreement to Compensation and Deferred Compensation Agreement between Comcast Holdings Corporation
and Ralph J. Roberts, dated as of August 19, 1999 (incorporated by reference to Exhibit 10.2 to the Comcast Holdings
Corporation Quarterly Report on Form 10-Q for the quarter ended March 31, 2000).

Amendment to Compensation and Deferred Compensation Agreement between Comcast Holdings Corporation and Ralph J.
Roberts, dated as of June 5, 2001 (incorporated by reference to Exhibit 10.8 to the Comcast Holdings Corporation Annual
Report on Form 10-K for the year ended December 31, 2001).

Amendment to Compensation and Deferred Compensation Agreement between Comcast Holdings Corporation and Ralph J.
Roberts, dated as of January 24, 2002 (incorporated by reference to Exhibit 10.16 to our Annual Report on Form 10-K for the
year ended December 31, 2002).

Amendment to Compensation and Deferred Compensation Agreement between Comcast Holdings Corporation and Ralph J.
Roberts, dated as of November 18, 2002 (incorporated by reference to Exhibit 10.17 to our Annual Report on Form 10-K for
the year ended December 31, 2002).

Insurance Premium Termination Agreement between Comcast Corporation and Ralph J. Roberts, effective January 30, 2004
(incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q for the quarter ended March 31, 2004).

Employment Agreement between Comcast Corporation and Michael J. Angelakis dated as of November 20, 2006
(incorporated by reference to Exhibit 99.1 to our Current Report on Form 8-K filed on November 28, 2006).

Form of Amendment, dated as of December 16, 2008, to the Employment Agreements with Ralph J. Roberts, Brian L.
Roberts, Michael J. Angelakis, Stephen B. Burke, and David L. Cohen.

10.39*

Form of Restricted Stock Unit Award under the Comcast Corporation 2002 Restricted Stock Plan.

10.40*

Form of Non-Qualified Stock Option under the Comcast Corporation 2003 Stock Option Plan.

10.41*

Form of Restricted Stock Unit Award under the Comcast Corporation 2002 Restricted Stock Plan.

12.1

21

23.1

31

32

Statement of Earnings to fixed charges and earnings to combined fixed charges and preferred dividends.

List of subsidiaries.

Consent of Deloitte & Touche LLP.

Certification of Chief Executive Officer and Chief Financial Officer pursuant to Section 302 of the Sarbanes- Oxley Act of 2002.

Certification of Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes- Oxley Act of 2002.

* Constitutes a management contract or compensatory plan or arrangement.

Comcast 2008 Annual Report on Form 10-K

84

Signatures

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized in Philadelphia, Pennsylvania on February 20, 2009.

By:

/s/ BRIAN L. ROBERTS

Brian L. Roberts
Chairman and CEO

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on
behalf of the Registrant and in the capacities and on the dates indicated.

Signature

Title

Chairman and CEO; Director
(Principal Executive Officer)

Date

February 20, 2009

/s/ BRIAN L. ROBERTS

Brian L. Roberts

/s/ RALPH J. ROBERTS

Ralph J. Roberts

/s/ JULIAN A. BRODSKY

Julian A. Brodsky

/s/ MICHAEL J. ANGELAKIS

Michael J. Angelakis

/s/ LAWRENCE J. SALVA

Lawrence J. Salva

/s/ S. DECKER ANSTROM

S. Decker Anstrom

/s/ KENNETH J. BACON

Kenneth J. Bacon

/s/ SHELDON M. BONOVITZ

Sheldon M. Bonovitz

/s/ EDWARD D. BREEN

Edward D. Breen

/s/ JOSEPH J. COLLINS

Joseph J. Collins

/s/ J. MICHAEL COOK

J. Michael Cook

/s/ GERALD L. HASSELL

Gerald L. Hassell

/s/ JEFFREY A. HONICKMAN

Jeffrey A. Honickman

/s/ DR. JUDITH RODIN

Dr. Judith Rodin

/s/ MICHAEL I. SOVERN

Michael I. Sovern

Founder; Chairman Emeritus of the Board

February 20, 2009

Non-Executive Vice Chairman; Director

February 20, 2009

Executive Vice President
(Principal Financial Officer)

Senior Vice President, Chief Accounting
Officer and Controller
(Principal Accounting Officer)

Director

Director

Director

Director

Director

Director

Director

Director

Director

Director

February 20, 2009

February 20, 2009

February 20, 2009

February 20, 2009

February 20, 2009

February 20, 2009

February 20, 2009

February 20, 2009

February 20, 2009

February 20, 2009

February 20, 2009

February 20, 2009

85

Comcast 2008 Annual Report on Form 10-K

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