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FY2019 Annual Report · comScore
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Table of Contents

 (Mark One)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
___________________________________________________________________ 

Form 10-K

___________________________________________________________________ 

☑

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2019

OR

☐

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE
TRANSITION PERIOD FROM                   TO                  

Commission File Number 001-33520
_______________________________________________________________

COMSCORE, INC.
(Exact Name of Registrant as Specified in its Charter)

Delaware
(State or Other Jurisdiction of Incorporation or Organization)

54-1955550
(I.R.S. Employer Identification Number)

11950 Democracy Drive, Suite 600
Reston, Virginia 20190
(Address of Principal Executive Offices)
(703) 438-2000
(Registrant’s Telephone Number, Including Area Code)
Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Trading Symbol

Name of Each Exchange on Which Registered

Common Stock, par value $0.001 per share

SCOR
Securities registered pursuant to Section 12(g) of the Act: None.
_________________________________________________________________________ 

NASDAQ Global Select Market

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes ☐     No ☑
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes ☐  No ☑
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing  requirements  for  the  past
90 days.    Yes ☑    No ☐
Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Data  File  required  to  be  submitted  pursuant  to  Rule  405  of  Regulation  S-T
(§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  Yes ☑    No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth
company. See the definitions of "large accelerated filer," "accelerated filer", "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer

  ☐

  ☐

Accelerated filer

Smaller reporting company

Emerging growth company

  ☑

  ☐

  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial
accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes ☐    No ☑
The aggregate market value of the registrant’s voting and non-voting common equity held by non-affiliates of the registrant, as of June 28, 2019, the last business day of the
registrant’s  most  recently  completed  second  fiscal  quarter,  was  approximately  $220.3 million  (based  on  the  closing  price  of  the  registrant’s  common  stock  on  the  Nasdaq
Global Select Market on that date). Solely for purposes of this disclosure, shares of the registrant’s common stock held by executive officers and directors and each person who
owned 10% or more of the outstanding common stock of the registrant have been excluded in that such persons may be deemed to be affiliates. This determination of affiliate
status is not necessarily a conclusive determination for other purposes.
Indicate the number of shares outstanding of each of the registrant’s classes of common stock, as of the latest practicable date: As of February 25, 2020, there were 70,103,469
shares of the registrant’s common stock outstanding.

Specified portions of the registrant’s Proxy Statement with respect to its 2020 Annual Meeting of Stockholders, to be filed with the Securities and Exchange Commission no
later than 120 days following the end of the registrant’s fiscal year ended December 31, 2019, are incorporated by reference in Part III of this Annual Report on Form 10-K.

DOCUMENTS INCORPORATED BY REFERENCE

 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

COMSCORE, INC.

ANNUAL REPORT ON FORM 10-K
FOR THE PERIOD ENDED DECEMBER 31, 2019

TABLE OF CONTENTS

Cautionary Note Regarding Forward-Looking Statements

PART I

Item 1.

Item 1A.

Item 1B.

Item 2.

Item 3.

Item 4.

PART II

Item 5.

Item 6.

Item 7.

Item 7A.

Item 8.

Item 9.

Item 9A.

Item 9B.

PART III

Item 10.

Item 11.

Item 12.

Item 13.

Item 14.

PART IV

Item 15.

Item 16.

SIGNATURES

Business

Risk Factors

Unresolved Staff Comments

Properties

Legal Proceedings
  Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities

Selected Financial Data

  Management’s Discussion and Analysis of Financial Condition and Results of Operations

Quantitative and Qualitative Disclosures About Market Risk

Financial Statements and Supplementary Data

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Controls and Procedures

Other Information

Directors, Executive Officers and Corporate Governance

Executive Compensation

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Certain Relationships and Related Transactions, and Director Independence

Principal Accounting Fees and Services

Exhibits, Financial Statement Schedules

Form 10-K Summary

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Table of Contents

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

We may make certain statements, including in this Annual Report on Form 10-K, or 10-K, including the information contained in Item 7,  "Management’s
Discussion and Analysis of Financial Condition and Results of Operations" of this 10-K, and the information incorporated by reference in this 10-K, that
constitute  forward-looking  statements  within  the  meaning  of  federal  and  state  securities  laws.  Forward-looking  statements  are  all  statements  other  than
statements of historical fact. We attempt to identify these forward-looking statements by words such as "may," "will," "should," "could," "might," "expect,"
"plan,"  "anticipate,"  "believe,"  "estimate,"  "target,"  "goal,"  "predict,"  "intend,"  "potential,"  "continue,"  "seek"  and  other  comparable  words.  Similarly,
statements that describe our business strategy, goals, prospects, opportunities, outlook, objectives, plans or intentions are also forward-looking statements.
These statements may relate to, but are not limited to, expectations of future operating results or financial performance, macroeconomic trends that we expect
may  influence  our  business,  plans  for  financing  or  capital  expenditures,  expectations  regarding  liquidity  and  compliance  with  financing  covenants  and
payment  obligations,  expectations  regarding  the  introduction  of  new  products,  effects  of  restructuring  actions  and  changes  in  our  management  team,
regulatory compliance and expected changes in the regulatory landscape affecting our business, internal control improvements, expected impact of litigation
and regulatory proceedings, plans for growth and future operations, effects of acquisitions, divestitures and partnerships, as well as assumptions relating to
the foregoing.

Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. These statements are based on
expectations  and  assumptions  as  of  the  date  of  this  10-K  regarding  future  events  and  business  performance  and  involve  known  and  unknown  risks,
uncertainties and other factors that may cause actual events or results to be materially different from any future events or results expressed or implied by
these statements. These factors include those set forth in the following discussion and within Item 1A, "Risk Factors" of this 10-K and elsewhere within this
report, and those identified in other documents that we file from time to time with the U.S. Securities and Exchange Commission, or SEC.

We believe that it is important to communicate our future expectations to our investors. However, there may be events in the future that we are not able to
accurately predict or control and that may cause our actual results to differ materially from the expectations we describe in our forward-looking statements.
You should not place undue reliance on forward-looking statements, which apply only as of the date of this 10-K. You should carefully review the risk factors
described in this 10-K and in other documents that we file from time to time with the SEC. Except as required by applicable law, including the rules and
regulations of the SEC, we undertake no obligation, and expressly disclaim any duty, to publicly update or revise forward-looking statements, whether as a
result of any new information, future events or otherwise. Although we believe the expectations reflected in the forward-looking statements are reasonable as
of the date of this 10-K, our statements are not guarantees of future results, levels of activity, performance, or achievements, and actual outcomes and results
may differ materially from those expressed in, or implied by, any of our statements.

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ITEM 1.

BUSINESS

PART I

Unless  the  context  requires  otherwise,  references  in  this  10-K  to  "Comscore,"  "we,"  "us,"  the  "Company"  and  "our"  refer  to  comScore,  Inc.  and  its
consolidated subsidiaries. We have registered trademarks around the globe, including Unified Digital Measurement®, UDM®, vCE®, Metrix®, Essentials®,
Box Office Essentials®, OnDemand Essentials®, OnDemand Everywhere®, and TV Essentials®. This 10-K also contains additional trademarks and trade
names  of  our  company  and  our  subsidiaries.  We  file  and  maintain  trademark  protection  for  our  products  and  services.  All  trademarks  and  trade  names
appearing in this 10-K are the property of their respective holders.

Overview

We  are  a  global  information  and  analytics  company  that  measures  advertising,  content,  and  the  consumer  audiences  of  each,  across  media  platforms.  We
create our products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television ("TV") and
movie screens with demographics and other descriptive information. We have developed proprietary data science that enables measurement of person-level
and  household-level  audiences,  removing  duplicated  viewing  across  devices  and  over  time.  This  combination  of  data  and  methods  enables  a  common
standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences
and develop marketing plans and products to more efficiently and effectively reach those audiences. Our ability to unify behavioral and other descriptive data
enables  us  to  provide  audience  ratings,  advertising  verification,  and  granular  consumer  segments  that  describe  hundreds  of  millions  of  consumers.  Our
customers include digital publishers, television networks, movie studios, content owners, advertisers, agencies and technology providers.

The  platforms  we  measure  include  televisions,  smartphones,  computers,  tablets,  over-the-top  ("OTT")  devices  and  movie  theaters.  The  information  we
analyze  crosses  geographies,  types  of  content  and  activities,  including  websites,  mobile  applications  ("apps"),  video  games,  television  and  movie
programming, electronic commerce ("e-commerce") and advertising.

We are a Delaware corporation headquartered in Reston, Virginia with principal offices located at 11950 Democracy Drive, Suite 600, Reston, VA 20190. Our
telephone number is 703-438-2000.

Key Developments in 2019

Leadership Changes

On March 31, 2019, Bryan Wiener resigned as our Chief Executive Officer ("CEO") and director and Sarah Hofstetter resigned as our President, effective
immediately.  On  the  same  day,  we  appointed  Dale  Fuller,  then  a  member  of  our  Board  of  Directors,  as  Interim  CEO.  On  November  4,  2019,  Mr.  Fuller
resigned as Interim CEO and we appointed William Livek as our CEO and Executive Vice Chairman.

CVI Financing

On June 26, 2019, we issued 2,728,513 shares of our common stock, par value $0.001 ("Common Stock") and four series of warrants to CVI Investments,
Inc. ("CVI") in exchange for gross cash proceeds of $20.0 million. On October 14, 2019, we issued 2,728,513  shares  of  our  Common  Stock  to  CVI  upon
exercise of our Series C warrant. On January 29, 2020, our Series B-1 warrant expired unexercised. For additional information about the CVI financing, refer
to Footnote 5, Stockholders' Equity.

SEC Settlement

On September 24 ,2019, we announced a settlement with the SEC, resolving the previously disclosed investigation into financial accounting and disclosure
practices  between  February  2014  and  February  2016.  For  additional  information  about  the  SEC  settlement,  refer  to  Footnote  11,  Commitments  and
Contingencies.

Starboard Amendment

On November 6, 2019, we entered into an amendment agreement with the holders of our senior secured convertible notes. The amendment prescribed the
terms under which we may redeem the convertible notes for cash in the event of a qualifying change of control, as defined in the amendment. For additional
information about the amendment and our convertible notes, refer to Footnote 4, Long-term Debt.

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Background and Market

We  were  founded  in  1999  on  the  belief  that  digital  technology  would  transform  the  interactions  between  people,  media  and  brands  in  ways  that  would
generate  substantial  demand  for  data  and  analytics  about  that  interaction.  The  growing  adoption  of  digital  technologies  also  allowed  measurement  of  the
behavior of consumers' online activities. Based on this vision, we built a global opt-in panel of over two million individuals that provided insight into online
activities. In 2002, we acquired Media Metrix, an internet ratings brand with its own panel of consumers. Anticipating that mobile would become a key digital
platform in the future, we acquired mobile measurement specialist M:Metrics in 2008. In 2009, we introduced our proprietary Unified Digital Measurement
("UDM") methodology, which allowed us to unite consumer panel data with census-level data from tags that we implemented on websites and their content
and later from software development kits on mobile apps.

To  expand  our  global  presence  in  Latin  America  and  Europe,  we  acquired  Certifica  in  2009  and  NedStat  in  2010,  respectively.  To  enhance  our  product
offerings and expand our presence in certain markets, we acquired ARS in 2010, M.Labs, LLC in 2014, Proximic, Inc. in 2015, and Compete, Inc. in 2016.
As  consumer  media  consumption  and  the  availability  of  television  and  video  programming  expanded  across  a  myriad  of  consumer  devices,  the  ability  to
measure this dynamic cross-platform world became more important for buyers and sellers of advertising. In response, we partnered with ESPN and Arbitron
to  pioneer  a  cross-platform  measurement  solution,  and  in  2015  launched  Xmedia,  a  syndicated  cross-platform  measurement  product.  Arbitron  was  later
acquired by Nielsen Holdings N.V. ("Nielsen"), and we continue to have access to legacy Arbitron data through a 2013 license agreement with Nielsen. This
cross-platform measurement strategy led to our 2015 strategic alliance with WPP plc (together with its affiliates, "WPP"), one of the largest communications
services businesses in the world, and our 2016 merger with Rentrak Corporation ("Rentrak"), a global media measurement and advanced consumer targeting
company serving the entertainment, television, video and advertising industries. Following the Rentrak merger, we have access to millions of television and
video on demand ("VOD") screens and the ability to measure box office results from movie screens across the world. We also have an opt-in Total Home
Panel, which enables measurement of household devices that use a home's internet connection, whether traditional mobile and computer devices, streaming
media devices, gaming consoles or Internet of Things ("IOT") devices, which may include devices such as smart speakers, thermostats, and appliances.

Our Approach to Media Measurement

Our approach to measuring media consumption addresses the ubiquitous nature of media content and the fragmentation caused by the variety of platforms and
technologies used to access such content. We believe this fragmentation presents major challenges to using legacy measurement systems that are comprised of
relatively small panels of cooperating consumers or limited to specific media platforms. Our products and services are built on measurement and analytic
capabilities  comprised  of  broad-based  data  collection,  proprietary  databases,  internally  developed  software  and  a  computational  infrastructure  to  measure,
analyze and report on digital, television and movie activity at the level of granularity that we believe the media and advertising industries need.

Data Collection

The following collection methods illustrate our extensive data sourcing:

• We  collect  data  from  proprietary  consumer  panels  that  measure  the  use  of  computers,  tablets  and  smartphones  that  access  the  internet.  These

panelists have agreed to install our passive metering software on their devices, home network or both.

• We collect data from our near-census digital network whereby content publishers implement our software code (referred to as "tagging") on their

websites, in mobile applications and video players to provide us usage information.

• We license certain demographic and behavioral mobile and panel data from third-party data providers.
• We obtain U.S. television viewership information from satellite, telecommunications and cable operators covering millions of television and VOD

screens.

• We measure gross receipts and attendance information from movie screens across the world.
• We  integrate  our  digital  and  television  viewership  information  with  other  third-party  datasets  that  include  consumer  demographic  characteristics,

attitudes, lifestyles and purchase behavior.

• We integrate many of our services with ad serving platforms.
• We  utilize  knowledgeable  in-house  industry  analysts  that  span  verticals  such  as  pharmaceuticals,  media,  finance,  consumer  packaged  goods  and

political information to add value to our data.

• We have created an opt-in Total Home Panel, which can capture data that runs through a home's internet connection. This expands our intelligence to

include such activity as game console and IOT device usage.

Data Science and Management

The ability to integrate, manage and transform massive amounts of data is core to our company. We continue to invest in technologies to enable large-scale
measurement with protection of consumer privacy and attractive economics. Our systems contain multiple redundancies and advanced distributed processing
technologies. We have created innovations such as:

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•

•

•

•

•

Our UDM methodology, which allows us to combine person-centric panel data with website server data. We believe this gives our customers greater
accuracy, granularity and relevance in audience measurement.
An ability to de-duplicate audiences across platforms, which is based on direct observations within our consumer panel and census data combined
with proprietary data science. This de-duplication allows us to measure the reach and frequency of advertising and content exposure across platforms
and over time.
An ability to validate advertising delivery and detect fraud through our Invalid Traffic and Sophisticated Invalid Traffic filtration methods. These
methods have been accredited by the Media Rating Council, which provides our customers with added assurances of validity and reliability.
An  ability  to  capture  the  full  content  of  a  website  or  app  session,  which  allows  us  to  measure  activity  beyond  page  views  such  as  purchase
transactions, application submissions and product configurations.
An ability to intelligently categorize massive amounts of web content, which allows us to inform targeted and brand-safe advertising.

Product Delivery

We deliver our products and services through diverse methods to meet the needs of our customers. These include Software-as-a-Service delivery platforms,
application programming interface and other data feeds that integrate directly with customer systems, and integrations with advertising technology providers
such as data management platforms and demand-side platforms that enable data management, ad management and programmatic ad trading.

Our Products and Services

Our  products  and  services  help  our  customers  measure  audiences  and  consumer  behavior  across  media  platforms,  while  offering  validation  of  advertising
delivery and its effectiveness. Our customers include:

•

•

•

•

Local and national television broadcasters and content owners;

Network operators including cable companies, mobile operators and internet service providers;

Digital content publishers and internet technology companies;

Advertising agencies;

• Movie studios and movie theater operators;

•

Financial service companies, including buy and sell-side investment firms, consumer banks and credit card issuers;

• Manufacturers and retailers of consumer products such as consumer packaged goods, pharmaceuticals, automotive and electronics; and

•

Political campaigns and related organizations.

Our products and services are organized around three solution groups that address customer needs:

•

•

Ratings and Planning products and services that provide measurement of the behavior and characteristics of audiences of content and advertising,
across television and digital platforms including computers, tablets, smartphones, and other connected devices;
Analytics  and  Optimization  products  and  services  including  custom  solutions,  activation,  lift  and  survey-based  products,  that  provide  end-to-end
solutions for planning, optimization and evaluation of advertising campaigns and brand protection; and

• Movies Reporting and Analytics products and services that measure movie viewership and box office results by capturing movie ticket sales in real

time or near real time and include box office analytics, trend analysis and insights for movie studios and movie theater operators worldwide.

We categorize our revenue along these three solution groups; however, our shared cost structure is defined and tracked by function and not by our solution
groups. These shared costs include employee costs, operational overhead, data centers and our technology that supports our product offerings.

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Ratings and Planning products and services are designed to help customers find the most relevant viewing audience, whether that viewing is linear, non-
linear, online or on-demand. These products and services include:

•

•

•

•

• Media Metrix and Mobile Metrix, which measure websites and apps on computers, smartphones and tablets across dozens of countries, are leading
currencies  for  online  media  planning  and  enable  customers  to  analyze  audience  size,  reach,  engagement,  demographics  and  other  characteristics.
Publishers use Media Metrix and Mobile Metrix to demonstrate the value of their audiences and understand market dynamics, and advertisers and
their  agencies  use  Media  and  Mobile  Metrix  to  plan  and  execute  effective  marketing  and  content  campaigns.  These  products  also  provide
competitive intelligence such as cross-site visiting patterns, traffic source/loss reporting and local market trends.
Video  Metrix,  which  delivers  unduplicated  measurement  of  digital  video  consumption  across  computer,  smartphone,  tablet  and  OTT  devices  and
provides TV-comparable reach and engagement metrics, as well as audience demographics.
Plan  Metrix,  which  provides  an  understanding  of  consumer  lifestyle,  buying  and  other  consumption  habits,  online  and  offline,  by  integrating
attitudes and interests with online behavior and provides customers with insight into patterns and trends needed to develop and execute advertising
and marketing campaigns.
TV Essentials, which combines TV viewing information with marketing segmentation and consumer databases for enhanced audience intelligence.
TV Essentials data is also used in analytical applications to help customers better understand the performance of network advertising campaigns.
StationView  Essentials,  which  allows  customers  to  better  understand  consumer  viewing  patterns  and  characteristics  across  local  TV  stations  and
cable channels in their market(s) to promote viewership of a particular station and negotiate inventory pricing based on the size, value and relevance
of the audience.
Cross-Platform  Suite,  including  XMedia  and  Extended  TV  (currently  in  development),  which  provides  the  integration  of  person-level  linear  TV
viewership  with  digital  audience  data  and  enables  the  creation  of  cross-platform  media  plans  based  on  an  analysis  of  de-duplicated  reach,
engagement and audience overlap across TV and digital platforms using a self-service tool. Customers can simulate cross-platform media planning
and  share  scenarios,  understand  incremental  reach  and  frequency  that  digital  provides  compared  to  that  of  linear  TV  media  buys,  and  simulate
various media-mix scenarios to better understand the optimal mix.
OnDemand Essentials, which provides multichannel video programming distributors and content providers with transactional tracking and reporting
based on millions of television screens, enabling our customers to plan advertising campaigns that more precisely target consumers watching on-
demand video content.
Comscore  Campaign  Ratings  ("CCR"),  which  expands  upon  validated  Campaign  Essentials  ("vCE")  verification  of  mobile  and  desktop  video
campaigns with the addition of video advertising delivered via OTT and TV and provides unduplicated reporting that enables ad buyers and sellers
to negotiate and evaluate campaigns across media platforms.
vCE, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent (e.g., delivered to automated bots or
requested  by  malware),  and  verifies  that  ads  are  shown  in  brand  safe  content  and  delivered  to  the  right  audience  targets.  Advertisers  and  their
agencies use vCE as the basis for negotiating and evaluating campaign performance against their contracts with, and payments to, digital publishers
for ad campaigns.

•

•

•

•

Analytics  and  Optimization  products  and  services  provide  end-to-end  solutions  for  planning,  optimization  and  evaluation  of  advertising  campaigns  and
brand protection. These products are primarily a part of customized data services. These products and services include:

•

•

•
•

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Comscore  Marketing  Solutions,  which  provide  analytics  that  integrate  online  visitation  and  advertising  data,  TV  viewing,  purchase  transactions,
attitudinal research and other Comscore information assets. These custom deliverables are designed to meet client needs in specific industries such as
automotive, financial services, media, retail, travel, telecommunications and technology. Applications include path-to-purchase analyses, competitive
benchmarking, and market segmentation studies.
Lift Models, which measure the impact of advertising on a brand across multiple behavioral and attitudinal dimensions such as brand awareness,
purchase intent, online visitation, online and offline purchase behavior and retail store visitation, enabling customers to fine tune campaign strategy
and execution.
Survey Analytics, which measure various types of consumer insights including brand health metrics.
Activation Solutions, which use Comscore-collected data about media characteristics and consumption to help our clients enhance their customer
interactions, enable clients to ensure that their advertisements appear only in brand-safe, relevant environments, or enrich client databases for use in
advanced analytic and media planning applications.
Branded Content Analytics, which measure the impact and value of brand integrations into content such as TV programs.

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Movies Reporting and Analytics products and services measure movie viewership and box office results by capturing movie ticket sales in real time or near
real time and include box office analytics, trend analysis and insights for movie studios and movie theater operators worldwide. These products and services
include:

•

•

•
•

Box  Office  Essentials,  which  provides  detailed  measurement  of  domestic  and  international  theatrical  gross  receipts  and  attendance,  with  movie-
specific information across the globe.
Box Office Analytics, which provides release-date optimization using predictive analytics to estimate the gross revenue potential for future films,
long-lead  measurement  to  help  gauge  the  health  of  a  movie's  marketing  campaign  before  theatrical  release,  and  post-release  reports  of  audience
demographics and the aspects of each movie that trigger interest and attendance.
Swift, which is an electronic box office reporting system that facilitates the flow of reconciled theater-level ticket transactions.
Hollywood Software, which provides movie theater distributors and exhibitors with software and infrastructure to manage and control end-to-end
processes and equipment for digital cinema exhibition and enables customers to plan releases, program theater screens, and manage payments across
multiple theaters.

Research and Development

Our research and development activities span our business of media and cross-platform measurement, encompassing data collection, data science, analytical
application development and product delivery. We continue to focus on expanding our coverage and scale, precision and granularity across diverse types of
media, devices and geographies using our census, panel and other data assets.

Examples of our research and development initiatives include:

•
•

•
•

Enhancing our recruiting methods and software applications;
Developing new technologies to manage, stage and deliver cross-platform data and analytics through traditional web-based user interfaces and via
integration with customer systems;
Creating new methodologies to measure person-level TV and digital consumption at scale and across platforms; and
Continuing  to  develop  expertise  in  combining  our  data  assets  with  those  of  partner  companies,  which  allows  us  to  enhance  existing  services  and
create new audience rating products and insight into audience behavior.

Intellectual Property

Our intellectual property assets are important to protect our business. We protect our innovations and products with numerous patents, trademarks, copyrights,
trade secrets, and other intellectual property. In particular, we file for, and seek to acquire patent rights for our innovations and we continue to seek to enhance
our  patent  portfolio  through  targeted  and  strategic  patent  filings  and  licensing  opportunities.  We  believe  that  we  own  the  material  trademarks  used  in
connection with the marketing, distribution and sale of our products, both domestically and internationally. We will continue to pursue intellectual property
opportunities in areas and technologies that we deem to be strategic and appropriate for our business.

Patents

Our patents extend across our data capture and processing techniques and include the following:

•

•

Data Collection - metering such as biometrics and audio fingerprinting, tagging such as video viewability, browser optimization, IP obfuscation and
TV-off measurement methodology.
Data Processing - traffic and content categorization, demographic attribution, ad effectiveness measurement, data overlap and fusion, invalid traffic
detection, data weighting, projection and processing of return path data.

Trademarks

We file and maintain trademark protection for our products and services. We rely on trademarks and service marks to protect our intellectual property assets
and believe these are important to our marketing efforts and the competitive value of our products and services. We have registered trademarks around the
globe,  including  Unified  Digital  Measurement®,  UDM®,  vCE®,  Metrix®,  Essentials®,  Box  Office  Essentials®,  OnDemand  Essentials®,  OnDemand
Everywhere®, and TV Essentials®. This 10-K also contains additional trademarks and trade names of our Company and our subsidiaries. All trademarks and
trade names appearing in this 10-K are the property of their respective holders.

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Licenses

We  license  data  from  third-party  providers  across  the  media  platforms  that  we  measure.  Our  licenses  include  agreements  with  Nielsen  to  license  certain
market  (DMA)  data  used  in  our  television  products  and  Arbitron  data  used  in  our  cross-platform  solutions,  as  well  as  licenses  with  satellite,
telecommunications  and  cable  operators  covering  television  and  VOD  viewership  data,  third-party  scheduling  datasets  and  data  matching  partners,  and
agreements with providers of demographic and behavioral mobile and panel data. See "Our Approach to Media Measurement" above for a discussion of our
data sourcing.

Competition

The market for audience and advertising measurement products is highly competitive and is evolving rapidly. We compete primarily with other providers of
media intelligence and related analytical products and services. We also compete with providers of marketing services and solutions, with full-service survey
providers and with internal solutions developed by customers and potential customers. Our principal competitors include:

•
•

•

•

•

•

•
•

Full-service market research firms, including Nielsen, Ipsos and GfK;
Companies  that  provide  audience  ratings  for  TV,  radio  and  other  media  that  have  extended  or  may  extend  their  current  services,  particularly  in
certain international markets, to the measurement of digital media, including Nielsen Audio (formerly Arbitron) and TiVo Corporation;
Online  advertising  companies  that  provide  measurement  of  online  ad  effectiveness  and  ad  delivery  used  for  billing  purposes,  including  Nielsen,
Google and Facebook;
Companies that provide digital advertising technology point solutions, including DoubleVerify, Integral Ad Science, Moat (owned by Oracle), and
WhiteOps;
Companies  that  provide  audience  measurement  and  competitive  intelligence  across  digital  platforms,  including  Nielsen,  SimilarWeb,  and  App
Annie;
Analytical services companies that provide customers with detailed information about behavior on their own websites, including Adobe Analytics,
IBM Digital Analytics and WebTrends Inc.;
Companies that report Smart TV data such as Vizio, Alphonso, and Samba TV; and
Companies that provide consumers with TV and digital services such as AT&T and Comcast.

We compete based on the following principal factors:

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•
•
•

•
•
•
•
•

The ability to provide accurate measurement of digital audiences across multiple digital platforms;
The ability to provide TV audience measurement based on near-census data that increases accuracy and reduces variability;
The ability to provide de-duplicated audience measurement across platforms;
The ability to provide actual, accurate and reliable data regarding audience behavior and activity in a timely manner, including the ability to maintain
large and statistically representative panels;
The ability to provide reliable and objective third-party data that, as needed, is able to receive industry-accepted accreditation;
The ability to adapt product offerings to emerging digital media technologies and standards;
The breadth and depth of products and their flexibility and ease of use;
The availability of data across various industry verticals and geographic areas and expertise across these verticals and in these geographic areas; and
The ability to offer products that meet the changing needs of customers, particularly in the evolving privacy environment.

We  believe  we  compete  favorably  on  these  factors  and  that  our  vision  and  investments  in  the  future  of  media  measurement  across  platforms  will  deliver
products and services that our customers will continue to trust and value.

Government Regulation and Privacy

U.S.  and  international  data  security  and  privacy  laws  apply  to  our  various  businesses.  We  have  programs  in  place  to  detect,  contain  and  respond  to  data
security incidents; however, increasing technology risks or unauthorized users who successfully breach our network security could misappropriate or misuse
our  proprietary  information  or  cause  interruptions  in  our  services.  Many  countries  have  data  protection  laws  with  different  requirements  than  those  in  the
U.S., and many states in the U.S. have or are developing their own data protection and privacy requirements. This may result in inconsistent requirements and
differing interpretations across jurisdictions. Governments, privacy advocates and class action attorneys are increasingly scrutinizing how companies collect,
process, use, store, share and transmit personal data. New laws such as the California Consumer Privacy Act ("CCPA"), Brazil's General Data Protection Law
("LGPD")  and  the  General  Data  Protection  Regulation  ("GDPR")  in  Europe  and  industry  self-regulatory  codes  have  been  enacted,  and  more  are  being
considered that will affect our ability (and our customers' ability) to reach current and prospective customers, to respond to individual customer requests under
the  laws,  and  to  implement  our  business  models  effectively.  The  GDPR  took  effect  in  May  2018  and  includes  requirements  regarding  the  collection  and
handling of individuals' personal data. The CCPA went into effect in January 2020, and the LGPD is scheduled to come into effect in August

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2020. In addition, regulators in the European Union and elsewhere are increasingly focused on consent and the collection of data using tracking technologies,
including recent guidance from the U.K.'s Information Commissioner's Office. Failure to meet the applicable GDPR, CCPA or LGPD requirements, or failure
to comply with privacy, data collection or consent requirements in other jurisdictions, could result in substantial penalties.

We participate in the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce
regarding  the  collection,  use,  and  retention  of  personal  information  transferred  from  the  European  Economic  Area  and  Switzerland  to  the  U.S.  We  also
monitor  actions  by  the  Federal  Communications  Commission  and  the  Federal  Trade  Commission,  including  regulatory  developments  affecting  Internet
Service Providers and other industry participants.

Where we receive data from third-party service providers, our contracts with such providers obligate them to meet privacy and data security standards set
forth therein, including a requirement to obtain appropriate consent or provide another appropriate legal basis for collection. Our policies and protocols are
designed to be consistent with the American Institute of Certified Public Accountants, Inc. ("AICPA") and the Canadian Institute of Chartered Accountants
("CICA") Trust Service Principles criteria for online privacy.

Employees

As of January 31, 2020, we had approximately 1,300 employees. We believe our employee relations are good. Our employees are not represented by labor
unions outside of those few countries where union representation is a mandatory practice for doing business.

Locations and Geographic Areas

We are located around the globe with employees in 20 countries. Our primary geographic market is the United States, followed by Europe, Latin America,
Canada  and  Asia.  For  information  with  respect  to  our  geographic  markets,  refer  to  Footnote  14,  Geographic  Information,  of  the  Notes  to  Consolidated
Financial Statements.

Executive Officers and Directors

Executive Officers and Executive Director

William (Bill) Livek has served as our Chief Executive Officer since November 2019 and as our Vice Chairman since January 2016. He was our President
from  January  2016  through  May  2018.  Mr.  Livek  previously  served  as  Vice  Chairman  and  Chief  Executive  Officer  of  Rentrak  Corporation,  a  media
measurement and consumer targeting company, from June 2009 until our merger with Rentrak in January 2016. Prior to Rentrak, Mr. Livek was founder and
Chief Executive Officer of Symmetrical Capital, an investment and consulting firm; Senior Vice President, Strategic Alliances and International Expansion,
of  Experian  Information  Solutions,  Inc.,  a  provider  of  information,  analytical  and  marketing  services;  and  co-President  of  Experian’s  subsidiary  Experian
Research  Services.  He  holds  a  B.S.  degree  in  Communications  Radio/Television  from  Southern  Illinois  University.  Mr.  Livek  brings  substantial  industry
experience and audience measurement expertise to our Board and management team.

Carol DiBattiste has served as our Chief Legal Officer since December 2019 and as our Chief Compliance Officer since April 2017. She previously served as
our General Counsel and Chief Privacy and People Officer from January 2017 to December 2019. Prior to joining the Company, Ms. DiBattiste held positions
at the U.S. Department of Veterans Affairs with the Board of Veterans' Appeals as Executive in Charge and Vice Chairman from August 2016 to January
2017,  and  Senior  Advisor  for  Appeals  Modernization,  Office  of  the  Secretary,  from  May  2016  to  August  2016.  Prior  to  that,  Ms.  DiBattiste  served  as
Executive Vice President and Chief Legal, Privacy, Security and Administrative Officer of Education Management Corporation, an operator of for-profit post-
secondary  educational  institutions,  from  March  2013  through  March  2016.  She  also  served  as  Executive  Vice  President,  General  Counsel  and  Chief
Administrative  Officer  of  Geeknet,  Inc.,  an  online  retailer,  from  April  2011  through  March  2013.  Among  other  distinguished  government  positions,  Ms.
DiBattiste served as Deputy Administrator of the U.S. Transportation Security Administration from 2003 to 2005, as Under Secretary of the U.S. Air Force
from 1999 to 2001, as Deputy U.S. Attorney (Southern District of Florida) from 1998 to 1999, as Director, Executive Office for U.S. Attorneys from 1994 to
1998, and as Principal Deputy General Counsel, U.S. Department of the Navy from 1993 to 1994. Ms. DiBattiste holds an L.L.M., Law from the Columbia
University School of Law, a J.D. from Temple University School of Law, and a B.A., Sociology-Criminal Justice from LaSalle University.

Gregory Fink has served as our Chief Financial Officer and Treasurer since October 2017 and previously served as our Executive Vice President, Finance
since joining the Company earlier in October 2017. Prior to joining the Company, Mr. Fink was the Senior Vice President, Controller and Chief Accounting
Officer  at  Fannie  Mae,  a  government-sponsored  enterprise  in  the  mortgage  industry,  since  2011,  where  he  led  a  team  of  600  professionals  and  oversaw  a
multi-billion-dollar annual expense budget. He has more than 25 years of experience in accounting, financial reporting, business analytics, budgeting, internal
controls and talent

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development.  Mr.  Fink  holds  a  B.S.  in  Business  Administration  with  an  accounting  emphasis  from  San  Diego  State  University  and  is  a  Certified  Public
Accountant.

Christopher Wilson has served as our Chief Commercial Officer since April 2019. He previously served as our Chief Revenue Officer from June 2017 to
December  2018  and  as  our  Executive  Vice  President,  Commercial  from  January  2016  to  June  2017.  Prior  to  joining  the  Company,  Mr.  Wilson  served  as
President,  National  Television  at  Rentrak  Corporation  from  2010  until  our  merger  with  Rentrak  in  January  2016.  Before  Rentrak,  he  was  Senior  Vice
President, Sales at Scarborough Research Company; President at Experian Research Services; President and COO of Simmons Market Research Bureau; and
CEO  and  President  of  LogicLab,  a  division  of  Merkle  LLC.  Mr.  Wilson  holds  a  bachelor's  degree  in  Broadcast  Communications  from  Southern  Illinois
University, Carbondale.

Non-Executive Directors

Brent Rosenthal has served as Chairman of the Board since April 2018 and as a director since January 2016. Mr. Rosenthal is the Founder of Mountain Hawk
Capital  Partners,  LLC.,  an  investment  fund  focused  on  small  and  microcap  equities  in  the  technology,  media,  telecom  (TMT)  and  food  industries.  Mr.
Rosenthal has been the Non-Executive Chairman of the board of directors of RiceBran Technologies, a food company, since July 2016 and has served as an
advisor to the board of directors and executive management of FLYHT Aerospace since December 2019. He also served on the board of directors of SITO
Mobile, Ltd., a mobile location-based media platform, from August 2016 to July 2018, and as Non-Executive Chairman of its board of directors from June
2017 to July 2018. Previously, Mr. Rosenthal was a Partner in affiliates of W.R. Huff Asset Management where he worked from 2002 to 2016. Mr. Rosenthal
served as the Non-Executive Chairman of Rentrak Corporation from 2011 to 2016. He was Special Advisor to the board of directors of Park City Group from
November  2015  to  February  2018.  Mr.  Rosenthal  earned  his  B.S.  from  Lehigh  University  and  M.B.A.  from  the  S.C.  Johnson  Graduate  School  of
Management at Cornell University. He is an inactive Certified Public Accountant. Mr. Rosenthal brings to our Board financial expertise and experience in the
media and information industries.

Joanne Bradford  has  served  as  a  director  since  April  2019.  She  has  been  President  of  Honey  Science  Corp.,  an  e-commerce  technology  platform,  since
August 2019. Honey was acquired by PayPal in January 2020. Prior to joining Honey, Ms. Bradford was Chief Marketing Officer of SoFi, an online personal
finance company, from June 2017 to May 2019. She previously served as Chief Operating Officer of SoFi from July 2015 to June 2017. Ms. Bradford served
as  Head  of  Partnerships  at  Pinterest,  a  social  media  web  and  mobile  application  company,  from  November  2013  to  December  2015.  She  previously  held
executive-level roles at the Hearst Corporation and San Francisco Chronicle, Demand Media, Yahoo!, and Microsoft Corporation. Ms. Bradford has served as
a director of Wave App, a small business software company, since October 2018 and OneLogin, a unified access management company, since July 2019. Ms.
Bradford  holds  a  B.A.  in  Journalism  from  San  Diego  State  University.  Ms.  Bradford  brings  to  our  Board  over  20  years  of  experience  leading  product
marketing, business development and programming, as well as building global sales and marketing teams.

Irwin Gotlieb has served as a director since April 2019. Mr. Gotlieb has been a senior advisor to WPP plc, a multinational advertising and public relations
company,  since  April  2018.  He  was  formerly  the  global  Chief  Executive  Officer  and  Chairman  of  GroupM,  a  global  media  investment  group,  from  its
formation in early 2003 to 2012 and Chairman of GroupM until April 2018. Mr. Gotlieb has served on the board of directors of Invidi, a media solutions
company,  since  October  2007,  and  on  the  advisory  board  of  Harland  Clarke,  a  payment  solutions  company,  from  January  2014  to  December  2018.  Mr.
Gotlieb  brings  over  40  years  of  industry  experience  to  the  Board  and  is  the  first  media  agency  executive  inducted  into  both  the  American  Advertising
Federation Hall of Fame and the Broadcasting & Cable Hall of Fame.

Jacques Kerrest has served as a director since June 2017. Mr. Kerrest served as Executive Vice President and CFO of Intelsat S.A., a communications satellite
services provider, from February 2016 to June 2019. Prior to his appointment at Intelsat, he held executive-level roles at numerous leading technology and
communications  companies,  including  ActivIdentity  Corporation,  Virgin  Media  Inc.,  Harte-Hanks  Corporation  and  Chancellor  Broadcasting  Company.
Previously, Mr. Kerrest served on the boards of directors of several public companies. Mr. Kerrest received his Master of Science Degree from Faculté des
Sciences  Économiques  in  Paris,  France,  and  an  M.B.A.  from  Institut  D’Etudes  Politiques  De  Paris  in  Paris,  France  as  well  as  the  Thunderbird  School  of
Global Management in Glendale, Arizona. Mr. Kerrest’s deep financial expertise and background enable him to bring valuable perspective to our Board.

Kathleen Love  has  served  as  a  director  since  April  2019.  Ms.  Love  is  currently  the  Chief  Executive  Officer  of  Motherwell  Resources  LLC,  a  company
devoted to management consulting and executive coaching, which she founded in 2013. Prior to founding Motherwell, Ms. Love served as the President and
Chief Executive Officer of GFK MRI (formerly Mediamark Research), a media research company, from 2000 to 2013. Prior to joining MRI, Ms. Love held
executive  positions  at  The  New  York  Times,  EMAP  Publishing  and  The  Magazine  Publishers  of  America.  She  has  been  an  adjunct  or  guest  instructor  at
Rutgers University, Brooklyn College and Queens College. Ms. Love holds a B.A. degree from Douglass College, Rutgers - The State University, an M.A.
from Michigan State University and an M.Phil. from The Graduate Center, C.U.N.Y. She has advanced to candidacy for a Ph.D. in

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psychology.  Ms.  Love  brings  over  30  years  of  industry  experience  in  media  and  marketing  research,  strategic  planning  and  business  development  to  our
Board.

John Martin has served as a director since May 2019. Mr. Martin was the Chairman and CEO of Turner Broadcasting System, Inc., a media and entertainment
company, from January 2014 through June 2018. At Turner Broadcasting, Mr. Martin oversaw a portfolio of networks including CNN, TBS, TNT, Cartoon
Network, Adult Swim and Turner Sports. Prior to Turner Broadcasting, Mr. Martin was the Chief Financial and Administrative Officer of Time Warner, Inc.
for six years. Mr. Martin holds an M.B.A. from Columbia University and a B.S. from the Wharton School of Business. Mr. Martin brings substantial industry
experience and financial expertise to our Board.

Available Information

We make our periodic and current reports along with amendments to such reports available, free of charge, on our website as soon as reasonably practicable
after such material is electronically filed with or furnished to the SEC. Our website address is www.comscore.com, and such reports are filed under "SEC
Filings"  in  the  Investor  Relations  section  of  our  website.  Information  contained  on  our  website  is  not  part  of  this  10-K  and  is  not  incorporated  herein  by
reference.

You can read our SEC filings, including this 10-K as well as our other periodic and current reports, on the SEC's website at www.sec.gov.

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ITEM 1A.

RISK FACTORS

An  investment  in  our  Common  Stock  involves  a  substantial  risk  of  loss.  You  should  carefully  consider  these  risk  factors,  together  with  all  of  the  other
information included herewith, before you decide whether to invest in shares of our Common Stock. The risks identified below could materially and adversely
affect our business, financial condition and operating results. In that case, the trading price of our Common Stock could decline, and you could lose part or
all  of  your  investment.  The  risks  described  below  are  not  the  only  risks  we  face.  Additional  risks  and  uncertainties  not  currently  known  to  us  or  that  we
currently deem to be immaterial also may materially and adversely affect our business, financial condition and operating results, and may result in the loss of
part or all of your investment.

Risks Related to Our Business and Our Technologies

The market for media measurement and analytics products is highly competitive, and if we cannot compete effectively, our revenues could decline and
our business could be harmed.

The market for audience and advertising measurement products is highly competitive and is evolving rapidly. We compete primarily with providers of media
intelligence  and  related  analytical  products  and  services.  We  also  compete  with  providers  of  marketing  services  and  solutions,  with  full-service  survey
providers, and with internal solutions developed by customers and potential customers.

Some of our competitors have longer operating histories, access to larger customer bases and substantially greater resources than we do. As a result, these
competitors may be able to devote greater resources to marketing and promotional campaigns, panel retention, panel development, or development of systems
and  technologies  than  we  can.  In  addition,  some  of  our  competitors  have  adopted  and  may  continue  to  adopt  aggressive  pricing  policies,  including  the
provision of certain services at little or no cost, in order to retain or acquire customers.

Furthermore, large software companies, internet portals and database management companies may enter our market or enhance their current offerings, either
by  developing  competing  services  or  by  acquiring  our  competitors,  and  could  leverage  their  significant  resources  and  pre-existing  relationships  with  our
current and potential customers. Finally, consolidation of our competitors could make it difficult for us to compete effectively.

If  we  are  unable  to  compete  successfully  against  our  current  and  future  competitors,  we  may  not  be  able  to  retain  and  acquire  customers,  and  we  may
consequently experience a decline in revenues, reduced operating margins, loss of market share and diminished value from our products.

The market for cross-platform products is developing, and if it does not develop further, or develops more slowly than expected, our business could be
harmed.

The  market  for  cross-platform  products  is  still  developing,  and  it  is  uncertain  whether  these  products  will  achieve  or  maintain  high  levels  of  demand  and
increased market acceptance. Our success will depend to a substantial extent on the willingness of companies to increase their use of such products and to
continue use of such products on a long-term basis. Factors that may affect market acceptance include:

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•

•

•

•

the reliability of cross-platform products;
decisions of our customers and potential customers to develop cross-platform solutions internally rather than purchasing such products from third-
party suppliers like us;
decisions by industry associations in the U.S. or in other countries that result in association-directed awards of measurement contracts to one or a
limited number of competitive vendors;
the rate of growth in e-commerce and mobile commerce, cross-platform focused advertising and continued growth in television and digital media
consumption; and
public and regulatory concern regarding privacy and data security.

The  adoption  of  advertising  across  television  and  digital  platforms,  particularly  by  advertisers  that  have  historically  relied  on  traditional  offline  media,
requires  the  acceptance  of  new  approaches  to  conducting  business  and  a  willingness  to  invest  in  such  new  approaches.  Moreover,  the  decision  to  adopt  a
cross-platform approach to buying advertisement campaigns requires a change to buying approaches and a willingness to adopt new data analytics to assist in
evaluating such approaches by advertisement buyers who traditionally focus on buying advertising campaigns through one medium. Advertisers may perceive
such new approaches to advertising or understanding advertising to be less effective than traditional methods for marketing their products. They may also be
unwilling to pay premium rates for advertising that is targeted at specific segments of validated users based on their demographic profile or internet behavior
across  digital  media  platforms.  The  digital  media  advertising  and  e-commerce  markets  may  also  be  adversely  affected  by  privacy  issues  relating  to  such
targeted advertising, including that which makes use of personalized information or online behavioral information. Because of the foregoing factors, among
others, the market for cross-platform focused

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digital media advertising and e-commerce may not continue to grow at significant rates. If these markets do not continue to develop, or if they develop more
slowly than expected, our business could suffer.

If we are unable to provide television, digital or cross-platform analytics, or if our analytics are incomplete, our ability to maintain and grow our business
may be harmed.

As the media and advertising industries increasingly evaluate advertising campaigns across various forms of media, such as television, online, and mobile, the
ability to measure the combined size and composition of audiences across platforms is increasingly important and in demand.

If we are unable to gain or maintain access to information measuring a media component or type, or if we are unable to do so on commercially reasonable
terms, our ability to meet our customers' demands and our business and financial performance may be harmed. Furthermore, even if we do have access to
television  and  digital  (including  mobile  and  OTT)  data,  if  we  have  insufficient  technology,  encounter  challenges  in  our  methodological  approaches  or
inadequate source materials to parse the information across such media components to avoid duplications or to do so in a cost-effective manner, our products
may be inferior to other offerings, and we may be unable to meet our customers' demands. In such event, our business and financial performance may be
harmed.

In particular, our acquisition of television data may be reliant on companies that have historically held a dominant market position measuring television to
produce  industry-accepted  measurement  across  a  combination  of  media  platforms.  Our  competitors,  such  as  Nielsen  (with  whom  we  have  agreements,
scheduled  to  expire  in  2020  and  2021,  to  license  certain  geographic  market  definitions  (DMA)  used  in  our  products  and  Arbitron  data  used  in  our  cross-
platform solutions), or other providers may have more leverage with data providers and may be unable or unwilling to provide us with access to quality data
to  support  our  products,  on  reasonable  terms  or  at  all.  Likewise,  our  acquisition  of  digital  data  may  be  reliant  on  large  digital  publishers  that  may
technologically or legally prevent access to their proprietary platforms for research or measurement purposes. Moreover, as mobile devices, technology and
OTT viewing continue to proliferate, gaining and maintaining cost-effective access to mobile and OTT data will become increasingly critical, and we could
face difficulty in accessing these forms of data. If we are unable to acquire data effectively and efficiently, or if the cost of data acquisition increases, our
business, financial condition and results of operations may be harmed.

We depend on third parties for data that is critical to our business, and our business could suffer if we cannot continue to obtain reliable data from these
suppliers or if third parties place additional restrictions on our use of such data.

We rely on third-party data sources for information usage across the media platforms that we measure, as well as demographics about the people that use such
platforms. The availability and accuracy of this data is important to the continuation and development of our products and the performance of our obligations
to customers. These data suppliers, some of whom compete with us, may increase restrictions on our use of such data, undertake audits (at either our or their
expense) of our use of such data, require us to implement new processes with respect to such data, fail to adhere to our quality control, privacy or security
standards or otherwise satisfactorily perform services, increase the price they charge us for the data or refuse to license the data to us. Additional restrictions
on third-party data could limit our ability to include that data in certain products, which could lead to decreased commercial opportunities for certain products
as well as loss of customers, sales credits, refunds or liability to our customers. To comply with any additional restrictions, we may be required to implement
certain additional technological and manual controls that could put pressure on our cost structure and could affect our pricing. Supplier consolidation and
increased  pricing  for  additional  use  cases  could  also  put  pressure  on  our  cost  structure  and  our  ability  to  meet  obligations  to  our  customers.  We  may  be
required to enter into vendor relationships, strategic alliances, or joint ventures with some third parties in order to obtain access to the data sources that we
need. If our partners do not apply rigorous standards to their data collection methodology and actions, notwithstanding our best efforts, we may receive third-
party  data  that  is  inaccurate,  defective,  or  delayed.  If  third-party  information  is  not  available  to  us  on  commercially  reasonable  terms,  or  is  found  to  be
inaccurate, it could harm our products, our reputation, and our business and financial performance.

If we fail to respond to technological developments or evolving industry standards, our products may become obsolete or less competitive.

Our future success will depend in part on our ability to develop new and modify or enhance our existing products and services, including without limitation,
our data collection technologies and approaches, in order to meet customer needs, add functionality and address technological advancements and industry
standards. For example, if certain proprietary hand-held mobile devices become the primary mode of receiving content and conducting transactions on the
internet,  and  we  are  unable  to  adapt  to  collect  information  from  such  devices,  then  we  would  not  be  able  to  report  on  digital  usage  activity.  To  remain
competitive, we will need to develop new products that address these evolving technologies and standards across the universe of media including television,
online, and mobile usage. However, we may be unsuccessful in identifying new product opportunities, developing or marketing new products in a timely or
cost-effective manner, or obtaining the necessary access to data or technologies needed to support new products, or we may be limited in our ability to operate
due to patents held by others. In addition, our product innovations may not achieve the market penetration or price levels necessary for profitability. If we are
unable to develop timely enhancements to,

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and  new  features  for,  our  existing  methodologies  or  products  or  if  we  are  unable  to  develop  new  products  and  technology  that  keep  pace  with  rapid
technological developments or changing industry standards, our products may become obsolete, less marketable and less competitive, and our business will
be harmed.

Furthermore, the market for our products is characterized by changes in protocols and evolving industry standards. For example, industry associations such as
the  Advertising  Research  Foundation,  the  Council  of  American  Survey  Research  Organizations,  the  Internet  Advertising  Bureau  ("IAB"),  and  the  Media
Rating  Council  ("MRC")  as  well  as  internationally-based  industry  associations  have  independently  initiated  efforts  to  either  review  market  research
methodologies across the media that we measure or develop minimum standards for such research. Failure to achieve accreditation, delays in accreditation, or
adverse  audit  findings  may  negatively  impact  the  market  acceptance  of  our  products.  Meanwhile,  successful  accreditation  or  audits  may  lead  to  costly
changes to our procedures and methodologies.

Our business may be harmed if we deliver, or are perceived to deliver, inaccurate information products.

The metrics contained in our products may be viewed as an important measure of the success of certain businesses, especially those that utilize our metrics to
evaluate  a  variety  of  investments  ranging  from  their  internal  operations  to  advertising  initiatives.  If  the  information  that  we  provide  to  our  customers,  the
media,  or  the  public  is  inaccurate,  or  perceived  to  be  inaccurate,  whether  due  to  inadequate  methodological  approaches,  errors,  biases  towards  certain
available data sources or partners, disparate data sets across our products, defects or errors in data collection and processing (conducted by us or by third
parties) or the systems used to collect, process or deliver data, our business may be harmed.

Any  inaccuracy,  perceived  inaccuracy  or  inconsistency  in  the  data  reported  by  us  could  lead  to  consequences  that  could  adversely  impact  our  operating
results, including:

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loss of customers;
sales credits, refunds or liability to our customers;
the incurrence of substantial costs to correct any material defect, error or inconsistency;
increased warranty and insurance costs;
potential litigation;
interruptions in the availability of our products;
diversion of development resources;
lost or delayed market acceptance and sales of our products; and
damage to our brand.

Our business may be harmed if we change our methodologies or the scope of information we collect.

We have in the past and may in the future change our methodologies, the methodologies of companies we acquire, or the scope of information we collect.
Such changes may result from identified deficiencies in current methodologies, development of more advanced methodologies, changes in our business plans
or in industry standards or regulatory requirements, changes in technology used by websites, browsers, mobile applications, servers, or media we measure,
integration of acquired companies or expressed or perceived needs of our customers, potential customers or partners. Any such changes or perceived changes,
or our inability to accurately or adequately communicate to our customers and the media such changes and the potential implications of such changes on the
data  we  have  published  or  will  publish  in  the  future,  may  result  in  customer  dissatisfaction,  particularly  if  certain  information  is  no  longer  collected  or
information collected in future periods is not comparable with information collected in prior periods. As a result of future methodology changes, some of our
customers that may also supply us with data may decide not to continue buying products or services from us or may decide to discontinue providing us with
their data to support our products. Such customers may elect to publicly air their dissatisfaction with the methodological changes made by us, which may
damage our brand and harm our reputation.

If  we  are  not  able  to  maintain  panels  of  sufficient  size  and  scope,  or  if  the  costs  of  establishing  and  maintaining  our  panels  materially  increase,  our
business could be harmed.

We believe that the quality, size and scope of our research panels are critical to our business. There can be no assurance, however, that we will be able to
maintain panels of sufficient size and scope to provide the quality of marketing intelligence that our customers demand from our products. We anticipate that
the  cost  of  panel  recruitment  will  continue  to  increase  with  the  proliferation  of  proprietary  and  secure  media  content  delivery  platforms  and  evolving
regulatory requirements, and that the difficulty in collecting these forms of data will continue to grow, which may require significant hardware and software
investments, as well as increases to our panel incentive and panel management costs.

We have historically established and/or acquired new panels. We plan to continue to make significant investments in our panels in the future. Our panel costs
may significantly increase our cost of revenues in the future. To the extent that such additional

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expenses are not accompanied by increased revenues, our operating margins may be reduced and our financial results could be adversely affected.

We  derive  a  significant  portion  of  our  revenues  from  sales  of  our  subscription-based  products.  If  our  customers  terminate  or  fail  to  renew  their
subscriptions, our business could suffer.

We currently derive a significant portion of our revenues from our syndicated products, which are generally one-year subscription-based products. This has
generally provided us with recurring revenue due to high renewal rates among our enterprise customers; however, syndicated digital revenue from our smaller
and international customers declined in 2019. If additional customers terminate their subscriptions for our products, do not renew their subscriptions, delay
renewals of their subscriptions or renew on terms less favorable to us, our revenues could decline and our business could suffer.

Our customers have no obligation to renew after the expiration of their initial subscription period, and we cannot be assured that current subscriptions will be
renewed at the same or higher dollar amounts, if at all. Furthermore, our newer subscription products, for which revenue is recognized based on impressions
used, may be subject to higher fluctuations in revenue.

Our customer renewal rates may decline or fluctuate due to a number of factors, including customer satisfaction or dissatisfaction with our products, the costs
or functionality of our products, the prices or functionality of products offered by our competitors, the health of the advertising marketplace, mergers and
acquisitions affecting our customer base, general economic conditions or reductions in our customers' spending levels.

Our growth depends upon our ability to retain existing large customers and add new large customers. To the extent we are not successful in doing so, our
ability to grow revenue and attain profitability and positive cash flow may be impaired.

Our success depends in part on our ability to sell our products to large customers and on the renewal of these subscriptions and contracts to these customers in
subsequent years. For the years ended 2019 and 2018, we derived 27% and 24%, respectively, of our total revenues from our top 10 customers. Uncertain
economic  conditions,  changes  in  the  regulatory  environment  or  other  factors,  such  as  the  failure  or  consolidation  of  large  customer  companies,  internal
reorganization  or  changes  in  focus,  or  dissatisfaction  with  our  products,  may  cause  certain  large  customers  to  terminate  or  reduce  their  subscriptions  and
contracts with us. The loss of any one or more of these customers could decrease our revenues and harm our current and future operating results. The addition
of new large customers or increases in sales to existing large customers may require particularly long implementation periods and other significant upfront
costs, which may adversely affect our profitability. To compete effectively, we have in the past been, and may in the future be, forced to offer significant
discounts to maintain existing customers or acquire other large customers. In addition, we may be forced to reduce or withdraw from our relationships with
certain existing customers or refrain from acquiring certain new customers in order to acquire or maintain relationships with important large customers. As a
result, new large customers or increased usage of our products by large customers may cause our profits to decline, and our ability to sell our products to other
customers could be adversely affected.

If we are unable to effectively persuade customers to buy our products in substitution for those of an incumbent services provider, our revenue growth
may suffer.

Some of our newer products require that we persuade prospective customers, or customers of our existing products, to buy our newer products in substitution
for  those  of  an  incumbent  service  provider.  In  some  instances,  the  customer  may  have  built  their  systems  and  processes  around  the  incumbent  provider's
products. Persuading such customers to switch service providers may be difficult and require longer sales cycles, affecting our ability to increase revenue in
these areas. Moreover, the incumbent service provider may have the ability to significantly discount its services or enter into long-term agreements, which
could further impede our ability to persuade customers to switch service providers, and accordingly, our ability to increase our revenues.

We may expand through investments in, acquisitions of, or the development of new products with assistance from, other companies, any of which may not
be successful and may divert our management's attention.

In the past, we completed several strategic acquisitions. We also may evaluate and enter into discussions regarding an array of potential strategic transactions,
including acquiring complementary products, technologies or businesses.

An  acquisition,  investment  or  business  relationship  may  result  in  unforeseen  operating  difficulties  and  expenditures.  In  particular,  we  may  encounter
difficulties  integrating  the  businesses,  technologies,  products,  personnel  or  operations  of  the  acquired  companies,  particularly  if  the  key  personnel  of  the
acquired  company  choose  not  to  be  employed  by  us,  and  we  may  have  difficulty  retaining  the  customers  of  any  acquired  business  due  to  changes  in
management  and  ownership.  Acquisitions  may  also  disrupt  our  ongoing  business,  divert  our  resources  and  require  significant  management  attention  that
would  otherwise  be  available  for  ongoing  development  of  our  business.  Moreover,  we  cannot  assure  you  that  the  anticipated  benefits  of  any  acquisition,
investment or business relationship would be realized timely, if at all, or that we would not be exposed to unknown liabilities. In connection with any such
transaction, we may:

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encounter difficulties retaining key employees of the acquired company or integrating diverse business cultures;
incur  large  charges  or  substantial  liabilities,  including  without  limitation,  liabilities  associated  with  products  or  technologies  accused  or  found  to
infringe on third-party intellectual property rights or violate existing or future privacy regulations;
issue shares of our capital stock as part of the consideration, which may be dilutive to existing stockholders;
become subject to adverse tax consequences, legal disputes, substantial depreciation or deferred compensation charges;
use cash that we may otherwise need for ongoing or future operation of our business;
enter new geographic markets that subject us to different laws and regulations that may have an adverse impact on our business;
experience difficulties effectively utilizing acquired assets;
encounter  difficulties  integrating  the  information  and  financial  reporting  systems  of  acquired  businesses,  particularly  those  that  operated  under
accounting principles other than those generally accepted in the U.S. prior to the acquisition by us; and
incur debt, which may be on terms unfavorable to us or that we are unable to repay.

We also have entered into relationships with certain third-party providers to expand our product offerings, and we may enter into similar arrangements in the
future. These or other future relationships or transactions may involve preferred or exclusive licenses, discount pricing or investments in other businesses to
expand our sales capabilities. These transactions could be material to our financial condition and results of operations, and though these transactions may
provide additional benefits, they may not be profitable immediately or in the long term. Negotiating any such transactions could be time-consuming, difficult
and expensive, and our ability to close these transactions may be subject to regulatory or other approvals and other conditions that are beyond our control.
Consequently,  we  can  make  no  assurances  that  any  such  transactions,  investments  or  relationships,  if  undertaken  and  announced,  would  be  completed  or
successful.

The impact of any one or more of these factors could materially and adversely affect our business, financial condition or results of operations.

System failures, security breaches or delays in the operation of our computer and communications systems may harm our business.

Our success depends on the efficient and uninterrupted operation of our computer and communications systems and the third-party data centers we use. Our
ability  to  collect  and  report  accurate  data  may  be  interrupted  by  a  number  of  factors,  including  the  failure  of  our  network  or  software  systems,  computer
viruses, security breaches, or variability in user traffic on customer websites. A failure of our network or data gathering procedures, or those of our third-party
data suppliers, could impede the processing of data, cause the corruption or loss of data, prevent the timely delivery of our products, or damage our brand and
reputation.

In the future, we may need to expand our network and systems at a more rapid pace than we have in the past. Our network or systems may not be capable of
meeting the demand for increased capacity, or we may incur additional expenses to accommodate these capacity demands. In addition, we may lose valuable
data  or  be  unable  to  obtain  or  provide  data  on  a  timely  basis  or  our  network  may  temporarily  shut  down  if  we  fail  to  adequately  expand  or  maintain  our
network capabilities to meet future requirements. Any lapse in our ability to collect or transmit data may decrease the value of our products and prevent us
from providing the data requested by our customers and partners. Any disruption in our network processing or loss of internet user data may damage our
reputation  and  result  in  the  loss  of  customers,  partners  and  vendors  and  the  imposition  of  penalties  or  other  legal  or  regulatory  action,  and  our  business,
financial condition and results of operations could be materially and adversely affected.

We are subject to customer and partner security reviews, and failure to pass these reviews could have an adverse impact on our operations.

Many  of  our  customer  and  partner  contracts  require  that  we  maintain  certain  physical  and/or  information  security  standards.  Any  failure  to  meet  such
standards could have an adverse impact on our business. In certain cases, we permit a customer or partner to audit our compliance with contractual standards.
Negative  findings  in  an  audit  and/or  the  failure  to  adequately  remediate  in  a  timely  fashion  such  negative  findings  could  cause  customers  or  partners  to
terminate their contracts or otherwise have an adverse effect on our reputation, results of operations and financial condition.

Further, customers or partners from time to time may require new or stricter physical or information security than they negotiated in their contracts and may
condition continued volumes and business on the satisfaction of such additional requirements. Some of these requirements may be expensive to implement or
maintain and may not be factored into our contract pricing. Failure to meet these requirements could have an adverse effect on our business.

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We rely on a small number of third-party service providers to host and deliver our products, and any interruptions or delays in services from these third
parties could impair the delivery of our products and harm our business.

We host our products and serve our customers from data center facilities located throughout the U.S. While we operate our equipment inside these facilities,
we  do  not  control  the  operation  of  these  facilities,  and,  depending  on  service  level  requirements  and  costs,  we  may  not  continue  to  operate  or  maintain
redundant data center facilities for all of our products or for all of our data, which could increase our vulnerability. These facilities are vulnerable to damage
or  interruption  from  earthquakes,  hurricanes,  floods,  fires,  power  loss,  telecommunications  failures  and  similar  events.  They  are  also  subject  to  break-ins,
computer viruses, security breaches, sabotage, intentional acts of vandalism and other misconduct. A natural disaster or an act of terrorism, a decision to close
the  facilities  without  adequate  notice,  or  other  unanticipated  problems  could  result  in  lengthy  interruptions  in  availability  of  our  products.  We  may  also
encounter capacity limitations at our third-party data centers. Additionally, our data center facility agreements are of limited durations, and our data center
facilities have no obligation to renew their agreements with us on commercially reasonable terms, if at all. We believe that we have good relationships with
our data center facility vendors and believe that we will be able to renew, or find alternative data center facilities, on commercially reasonable terms, although
there  can  be  no  guarantee  of  this.  If  we  are  unable  to  renew  our  agreements  with  the  owners  of  the  facilities  on  commercially  reasonable  terms,  or  if  we
migrate to a new data center, we may experience delays in delivering our products until an agreement with another data center facility can be arranged or the
migration to a new facility is completed.

If  we  or  the  third-party  data  centers  that  we  use  were  to  experience  a  major  power  outage,  we  would  have  to  rely  on  back-up  generators,  which  may  not
function  properly,  and  their  supply  may  be  inadequate.  Such  a  power  outage  could  result  in  the  disruption  of  our  business.  Additionally,  if  our  current
facilities fail to have sufficient cooling capacity or availability of electrical power, we would need to find alternative facilities and could experience delays in
delivering our products.

We  currently  leverage  a  large  content  delivery  network  ("CDN"),  to  provide  services  that  allow  us  to  offer  a  more  efficient  tagging  methodology.  If  that
network faced an outage or breach or the service became unavailable, an alternate CDN provider or additional capacity in our data centers would need to be
established  to  support  the  large  volume  of  tag  requests  that  we  currently  manage,  which  would  either  require  additional  investments  in  equipment  and
facilities or a transition plan. This could unexpectedly raise our costs and could contribute to delays or losses in tag data that could affect the quality and
reputation  of  our  Media  Metrix,  vCE,  cross-platform  and  other  products  that  involve  the  measurement  of  a  large  amount  of  digitally  transmitted  activity
across multiple providers.

Further, we depend on access to the internet through third-party bandwidth providers to operate our business. If we lose the services of one or more of our
bandwidth  providers  for  any  reason,  we  could  experience  disruption  in  the  delivery  of  our  products  or  be  required  to  retain  the  services  of  a  replacement
bandwidth provider. It may be difficult for us to replace any lost bandwidth on a timely basis, on commercially reasonable terms, or at all, due to the large
amount of bandwidth our operations require.

Any errors, defects, breaches, disruptions or other performance problems related to our products or the delivery of our services caused by third parties could
reduce our revenues, harm our reputation, result in the loss of customers, partners and vendors and the imposition of penalties or other legal or regulatory
actions and otherwise damage our business. Interruptions in the availability of our products and the delivery of our services may reduce our revenues due to
increased turnaround time to complete projects, cause us to issue credits or refunds to customers, cause customers to terminate their agreements or adversely
affect our renewal rates. Our business, financial condition and results of operations would be materially and adversely affected if there were errors or delays
in delivering our products or services, including for reasons beyond our control, and our reputation would be harmed if our customers or potential customers
believe our products and services are unreliable.

Our restructuring activities and cost reduction initiatives may not deliver the expected results and could disrupt our business operations.

Achieving our long-term profitability goals depends significantly on our ability to control our operating costs. If we are not able to identify and implement
initiatives that control or reduce costs and increase operating efficiency, or if the initiatives we have implemented to date do not generate the expected cost
savings, our financial results could be adversely affected. Our efforts to reduce cost have included restructuring activities involving workforce reductions,
lease and contract terminations, and other cost reduction initiatives. Some of the operational improvements we have made to reduce our cost structure will
require careful management to avoid disrupting customer, partner and employee relationships. If we do not successfully manage our restructuring activities,
the expected benefits may be delayed or not realized, and our operations and business could be disrupted.

Our review of strategic options may not be successful and could disrupt our business operations.

During  our  November  5,  2019  earnings  call,  we  reiterated  that  we  are  pursuing  all  strategic  options  and  that  our  Board  of  Directors  remains  open  to  any
financial or operational strategies that would maximize stockholder value, including the sale of our company. We cannot assure you that this review will result
in  the  identification  or  consummation  of  any  transaction,  and  our  Board  of  Directors  may  determine  that  our  most  effective  strategy  is  to  continue  to
effectuate our current business plan. Any strategic decision

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will involve risks and uncertainties, and we cannot assure our stockholders that any strategic option, if identified, evaluated and consummated, will provide
greater value to our stockholders than that reflected in our current stock price. In addition, the process of negotiating any corporate transaction could be time-
consuming  and  disruptive,  and  any  transaction  would  be  dependent  on  a  number  of  factors  that  are  beyond  our  control,  including,  among  other  things,
regulatory or other approvals, the availability of financing to potential buyers on reasonable terms, market conditions, industry trends and the interest of third
parties in our business. We also could incur substantial expenses associated with identifying and evaluating potential strategic alternatives, including those
related to employee retention payments, equity compensation, severance pay and legal, accounting and financial advisory fees. Moreover, this process could
divert our resources and require significant management time and attention that would otherwise be available for ongoing development of our business. It also
could disrupt our customer and partner relationships, impair our ability to recruit and retain key personnel, increase our costs, and lead to legal disputes in
connection with this process or any resulting transaction. Any of these factors could have an adverse effect on our business and financial condition.

Further, we do not intend to disclose detailed developments or provide regular updates on the progress or status of this process until our Board of Directors
deems further disclosure is appropriate or required. Accordingly, speculation regarding any developments related to this process and perceived uncertainties
related to the future of our company could cause our stock price to fluctuate significantly and may result in the loss of potential business opportunities.

We rely on our management team, many of whom were recently appointed to their roles, and may need additional personnel to operate and grow our
business. The loss of one or more key employees, the inability to attract and retain qualified personnel, or the failure to integrate new personnel could
harm our business.

In 2019, we experienced a number of changes to our senior management team. Our success and future growth depend to a significant degree on the skills and
continued services of our management team, many of whom were recently appointed to their roles. Our future success also depends on our ability to retain,
attract and motivate highly skilled technical, managerial, marketing and customer service personnel, including members of our management team. We may
experience a loss of productivity due to the departure of key personnel and the associated loss of institutional knowledge, or while new personnel integrate
into our business and transition into their respective roles. This transition may not ultimately be successful.

A  substantial  majority  of  our  U.S.  employees  work  for  us  on  an  at-will  basis.  We  continually  evaluate  our  personnel  needs  in  all  areas  of  our  business,
particularly in our sales, marketing, finance and technology development areas, both domestically and internationally, which could increase our recruiting and
hiring costs in the foreseeable future. Competition for these types of personnel is intense, particularly in the internet and software industries. Our inability to
retain and attract the necessary personnel could adversely affect our business.

The effectiveness of our equity awards as a means to recruit and retain key personnel has diminished, and we may need to grant equity awards outside of
our existing plan.

Historically, we have relied on equity awards as one means of recruiting and retaining key personnel, including our senior management. Due to declines in
our stock price, the effectiveness of our outstanding equity awards as a means to retain key personnel has diminished. Moreover, the quantity of equity awards
we are able to grant under our 2018 Equity and Incentive Compensation Plan ("2018 Plan") is limited, both by plan design and by certain limitations in our
outstanding warrants. These limits have impacted our ability to offer new awards to current and prospective employees. In order to address our retention and
hiring  needs,  we  may  seek  to  amend  our  2018  Plan  and  warrants  to  increase  the  number  of  shares  available  for  future  equity  awards,  or  we  may  need  to
consider granting equity awards outside of our 2018 Plan. Either of these options could result in additional dilution to our existing stockholders. Alternatively,
we may need to shift a larger portion of employee compensation to cash, which could adversely affect our liquidity and financial condition.

Risks Related to Our Results of Operations

Our revenues and results of operations may fluctuate in the future. As a result, we may fail to meet or exceed the expectations of securities analysts or
investors, which could cause our stock price to decline.

Our results of operations may fluctuate as a result of a variety of factors, many of which are outside of our control. If our revenues or results of operations do
not meet or exceed the expectations of securities analysts or investors, the price of our Common Stock could decline substantially. Factors that may cause
fluctuations in our revenues or results of operations include:

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our ability to increase sales to existing customers and attract new customers;
the potential loss or reduction in spending by significant customers;
changes in our customers' subscription renewal behaviors and spending on projects;

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the impact of our contract renewal rates caused by our customers' budgetary constraints, competition, customer dissatisfaction, customer corporate
restructuring or change in control, or our customers' actual or perceived lack of need for our products;
the timing of contract renewals, delivery of products and duration of contracts and the corresponding timing of revenue recognition;
variations in the demand for our products and the implementation cycles of our products by our customers;
the challenges of persuading existing and prospective customers to switch from incumbent service providers;
the timing of revenue recognition for usage-based or impression-based products;
the effect of revenues generated from significant one-time projects or the loss of such projects;
the timing and success of new product introductions by us or our competitors;
changes in our pricing and discounting policies or those of our competitors;
the impact of our decision to discontinue certain products;
our  failure  to  accurately  estimate  or  control  costs  -  including  those  incurred  as  a  result  of  investments,  other  business  or  product  development
initiatives, legal proceedings, and the integration of acquired businesses;
the cost and availability of data from third-party sources;
adverse judgments or settlements, or increased legal fees, in legal disputes or government proceedings;
changes in interest rates under our senior secured convertible notes or other financing vehicles;
the amount and timing of capital expenditures and operating costs related to the maintenance and expansion of our operations and infrastructure;
service outages, other technical difficulties or security breaches;
limitations relating to the capacity of our networks, systems and processes;

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limitations on our ability to use equity awards to compensate current and prospective employees;
the cost and timing of organizational restructuring;
the risks associated with operating in countries in which we may have little or no previous experience and with maintaining or reorganizing corporate
entity structures in international jurisdictions;
the extent to which certain expenses are deductible for tax purposes, such as share-based compensation that fluctuates based on the timing of vesting
and our stock price;
the timing of any changes to our deferred tax valuation allowance;
adoption of new accounting pronouncements;
changes in the fair value of our financing derivatives and warrants related to market volatility or management assumptions; and
general economic, political, regulatory, industry and market conditions and those conditions specific to internet usage and online businesses.

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We believe that our revenues and results of operations on a year-over-year and sequential quarter-over-quarter basis may vary significantly in the future and
that period-to-period comparisons of our operating results may not be meaningful. Investors are cautioned not to rely on the results of prior periods as an
indication of future performance.

We may not be able to generate or obtain sufficient cash to service our debt and lease facilities or trade payables.

We currently have, and will likely continue to have, a substantial amount of indebtedness (in the form of our senior secured convertible notes ("Notes") and
subsidiary term debt) and lease facilities, as well as trade payables, including expenses incurred in prior periods. These obligations could require us to use a
large portion of our cash flow from operations to service our debt and lease facilities and pay accrued expenses. They could also limit our flexibility to invest
in our business and adjust to market conditions, which could impact our customer relationships and place us at a competitive disadvantage.

We expect to obtain the funds to pay our expenses and meet our financial obligations from cash flow from our operations and, potentially, from other debt
and/or  equity  offerings.  Accordingly,  our  ability  to  meet  our  obligations  depends  on  our  future  performance  and  capital-raising  activities,  which  will  be
affected by financial, business, contractual, economic and other factors, some of which are beyond our control. Failure to meet our payment obligations to
vendors could disrupt our supply of goods and services and impact our reputation, creditworthiness and relations with customers. It could also lead to costly
litigation.

If  our  cash  flow  and  capital  resources  prove  inadequate  to  allow  us  to  pay  the  interest  and  principal  on  our  debt  when  due  and  meet  our  other  financial
obligations, we could face substantial liquidity challenges and might be required to dispose of material assets or operations, restructure or refinance our debt
(which we may be unable to do on acceptable terms) or forego attractive business opportunities. In addition, the terms of our existing or future financing
agreements may restrict us from pursuing these alternatives. Failure to meet our obligations under the Notes could lead to an Event of Default (as defined in
the Notes), which could have important consequences including, potentially, forcing us into bankruptcy or liquidation.

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Our financial condition and results of operations could suffer and be adversely affected if we incur an impairment of goodwill or other intangible assets.

We are required to test goodwill and intangible assets, annually and on an interim basis if an event occurs or there is a change in circumstance that would
more  likely  than  not  reduce  the  fair  value  of  our  reporting  unit  below  its  carrying  values  or  indicate  that  the  carrying  value  of  such  intangibles  is  not
recoverable. When the carrying value of a reporting unit exceeds its fair value, a charge to operations, up to the total amount of goodwill, is recorded. If the
carrying amount of an intangible asset is not recoverable, a charge to operations is recognized. Either event would result in incremental expenses for that
period, which would reduce any earnings or increase any loss for the period in which the impairment was determined to have occurred. We recorded a $224.3
million impairment charge related to goodwill and a $17.3 million impairment charge for our strategic alliance intangible asset in the second quarter of 2019.

Our impairment analysis is sensitive to changes in key assumptions used in our analysis, such as expected future cash flows, the degree of volatility in equity
and debt markets and our stock price. Additionally, changes in our strategy or significant technical developments could significantly impact the recoverability
of our intangible assets. If the assumptions used in our analysis are not realized, it is possible that an additional impairment charge may need to be recorded in
the future. We cannot predict the amount and timing of any future impairment of goodwill or other intangible assets.

Changes in the fair value of our derivative financial instruments or warrants could adversely affect our financial condition and results of operations.

Our financing derivatives, including the interest rate reset feature and change of control redemption features of our Notes, and our warrants are classified as
liabilities  in  our  consolidated  financial  statements.  We  use  various  models  and  assumptions  to  determine  the  fair  value  of  these  liabilities,  including
assumptions with respect to market rates, the price and volatility of our Common Stock, the probability of occurrence of certain events, and term. Any change
in  our  assumptions  could  result  in  a  change  in  the  fair  value  of  our  derivative  liabilities  and  warrants,  which  would  be  recorded  to  earnings  and  could
significantly affect our financial condition and results of operations.

We may encounter difficulties managing our costs, which could adversely affect our results of operations.

We believe that we will need to continue to effectively manage our organization, operations and facilities in order to accommodate changes in our business
and to successfully integrate acquired businesses. If we continue to grow or change, either organically or through acquired businesses, our current systems
and facilities may not be adequate and may need to be expanded or reduced. For example, we may be required to enter into leases for additional facilities or
commit to significant investments in the build out of current or new facilities, or we may need to renegotiate or terminate leases to reflect changes in our
business. If we are unable to effectively forecast our facilities needs or if we are unable to sublease or terminate leases for unused space, we may experience
increased and unexpected costs. Moreover, our need to effectively manage our operations and cost structure requires that we continue to assess and improve
our operational, financial and management controls, reporting systems and procedures.

From time to time, as a result of acquisition integration initiatives, or through efforts to improve or streamline our operations, we have reduced our workforce
or reassigned personnel, and we may do so in the future. Such actions may expose us to disruption by dissatisfied employees or employee-related claims,
including claims by terminated employees who believe they are owed more compensation than we believe these employees are due under our compensation
and benefit plans, or claims maintained internationally in jurisdictions whose laws and procedures differ from those in the U.S.

If we are not able to efficiently and effectively manage our cost structure and resolve employee-related claims, or if we are unable to find appropriate space to
support our needs, our business may be impaired.

We have a history of significant net losses, may incur significant net losses in the future and may not achieve profitability.

We incurred net losses of $339.0 million, $159.3 million and $281.4 million for the years ended December 31, 2019, 2018 and 2017, respectively. We cannot
make assurances that we will be able to achieve profitability in the future. As of December 31, 2019, we had an accumulated deficit of $1,108.1 million.
Because a large portion of our costs are fixed, we may not be able to adequately reduce our expenses in response to any decrease in our revenues, which
would  materially  and  adversely  affect  our  operating  results.  In  addition,  our  operating  expenses  may  increase  as  we  implement  certain  growth  initiatives,
which include, among other things, the development of new products and enhancements of our infrastructure. If our revenues do not increase to offset these
increases in costs and operating expenses, our operating results would be materially and adversely affected.

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Our net operating loss carryforwards may expire unutilized or underutilized, which could prevent us from offsetting future taxable income.

We have experienced "changes in control" that have triggered the limitations of Section 382 of the Internal Revenue Code on a significant portion of our net
operating loss carryforwards. As a result, we may be limited in the amount of net operating loss carryforwards that we can use in the future to offset taxable
income for U.S. federal income tax purposes.

As of December 31, 2019, we estimate our U.S. federal and state net operating loss carryforwards for tax purposes are $639.9 million and $1,391.3 million,
respectively, subject to limitation as described above. These net operating loss carryforwards will begin to expire in 2022 for federal income tax reporting
purposes  and  portions  are  expiring  annually  for  state  income  tax  reporting  purposes.  The  federal  and  certain  state  net  operating  losses  generated  after
December 31, 2017 currently have an indefinite carryforward period as a result of the enactment of the Tax Cuts and Jobs Act (the "TCJA").

As of December 31, 2019, we estimate our aggregate net operating loss carryforwards for tax purposes related to our foreign subsidiaries are $5.1 million,
which will begin to expire in 2024.

We apply a valuation allowance to our deferred tax assets when management does not believe that it is more-likely-than-not that they will be realized. In
assessing the need for a valuation allowance, we consider all sources of taxable income, including potential opportunities for loss carrybacks, the reversal of
existing temporary differences associated with our deferred tax assets and liabilities, tax planning strategies and future taxable income. We also consider other
evidence such as historical pre-tax book income in making the determination.

As  of  December  31,  2019,  we  continue  to  have  a  valuation  allowance  recorded  against  the  net  deferred  tax  assets  of  our  U.S.  entities  and  certain  foreign
subsidiaries, including net operating loss carryforwards.

We  have  limited  experience  with  respect  to  our  pricing  model  for  our  new  offerings,  and  if  the  fees  we  charge  for  our  products  are  unacceptable  to
customers, our revenues and operating results will be harmed.

Many of our customers purchase specifically tailored contracts that are priced in the aggregate. Due to the level of customization of such contracts, the pricing
of contracts or individual product components of such packages may not be readily comparable across customers or periods. Existing and potential customers
may  have  difficulty  assessing  the  value  of  our  products  and  services  when  comparing  them  to  competing  products  and  services.  As  the  market  for  our
products matures, or as competitors introduce new products or services that compete with ours, we may be unable to renew our agreements with existing
customers or attract new customers with the fees we have historically charged. As a result, it is possible that future competitive dynamics in our market may
require us to reduce our fees, which could have an adverse effect on our revenues, profitability and operating results.

Risks Related to Legal and Regulatory Compliance, Litigation and Tax Matters

Concern over privacy violations and data breaches could lead to public relations problems, regulatory scrutiny and class action lawsuits, which could
harm our business.

We are subject to data privacy and protection laws and regulations that apply to the collection, transmission, storage and use of proprietary information and
personal information. The regulatory environment surrounding information security and data privacy varies from jurisdiction to jurisdiction and is constantly
evolving and increasingly demanding. The restrictions imposed by such laws continue to develop and may require us to incur substantial costs and fines or
adopt additional compliance measures, such as notification requirements and corrective actions.

Any perception of our practices, products or services as a violation of individual privacy rights may subject us to public criticism, loss of customers, partners
or  vendors,  class  action  lawsuits,  reputational  harm,  or  investigations  or  claims  by  regulators,  industry  groups  or  other  third  parties,  all  of  which  could
significantly disrupt our business and expose us to increased liability. (Refer to Footnote 11, Commitments and Contingencies, of the Notes to Consolidated
Financial Statements for a discussion of certain legal proceedings in which we are involved.) Additionally, laws regulating privacy and third-party products
purporting to address privacy concerns could negatively affect the functionality of, and demand for, our products and services, thereby resulting in loss of
customers, partners and vendors and harm to our business.

We also rely on security questionnaires and contractual representations made to us by customers, partners, vendors and other third-party data providers that
their own use of our services and the information they provide to us do not violate any applicable privacy laws, rules and regulations or their own privacy or
security policies. As a component of our client contracts, we obligate customers to provide their consumers the opportunity to obtain the appropriate level of
consent (including opt outs) for the information collection associated with our services, as applicable, or provide another appropriate legal basis for collection.
If these questionnaires or representations are false, inaccurate or incomplete, or if our customers, partners, vendors and other third-party data providers do not
otherwise comply with applicable privacy laws or security practices, we could face adverse publicity and possible legal or regulatory action.

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Outside parties, including foreign actors, may attempt to fraudulently induce our employees or users of our solutions to disclose sensitive information via
illegal electronic spamming, phishing, threats or other tactics. Unauthorized parties may also attempt to gain physical access to our information systems. This
risk may be heightened in U.S. election years, particularly from foreign governments and other foreign actors. Any breach of our security measures or the
accidental  loss,  inadvertent  disclosure  or  unauthorized  dissemination  of  proprietary  information  or  sensitive,  personal  or  confidential  data  about  us,  our
employees or our customers, partners or vendors, including the potential loss or disclosure of such information or data as a result of hacking, fraud, trickery or
other forms of deception, could expose us, our employees, our customers or the individuals affected to risks of loss or misuse of this information. Any actual
or potential breach of our security measures may result in litigation and potential liability or fines, governmental inquiry or oversight or a loss of customer
confidence, any of which could harm our business and damage our brand and reputation, possibly impeding our present and future success in retaining and
attracting new customers and thereby requiring time and resources to repair our brand.

Domestic or foreign laws, regulations or enforcement actions may limit our ability to collect and incorporate media usage information in our products,
which may decrease their value and cause an adverse impact on our business and financial results.

Our business could be adversely impacted by existing or future laws, regulations or actions by domestic or foreign regulatory agencies, or by our customers'
or partners' efforts to comply with these laws. For example, privacy, data protection and personal information, intellectual property, advertising, data security,
data retention and deletion, protection of minors, consumer protection, economic or other trade prohibitions or sanctions concerns could lead to legislative,
judicial and regulatory limitations on our or our partners' ability to collect, maintain and use information about consumers' behavior or media consumption in
the U.S. and abroad. This could impact the amount and quality of data in our products.

State and federal laws within the U.S. and foreign laws and regulations are varied, and at times conflicting, resulting in higher risk related to compliance. A
number  of  new  laws  coming  into  effect  and/or  proposals  pending  before  federal,  state  and  foreign  legislative  and  regulatory  bodies  will  likely  affect  our
business. For example, the European Union’s ("EU") General Data Protection Regulation, or GDPR, became effective in May 2018, imposing more stringent
EU  data  protection  requirements  and  providing  for  greater  penalties  for  noncompliance.  In  addition,  regulators  in  the  EU  and  elsewhere  are  increasingly
focused  on  consent  and  the  collection  of  data  using  tracking  technologies,  including  recent  guidance  from  the  United  Kingdom  ("UK")  Information
Commissioner's  Office.  Adding  further  uncertainty  is  the  UK's  recent  departure  from  the  EU,  commonly  referred  to  as  Brexit.  Among  other  things,  it  is
unclear how data transfers to and from the UK will be regulated. As another example, Brazil recently enacted the General Data Protection Law, and the State
of California recently enacted the California Consumer Privacy Act ("CCPA"). The CCPA, which went into effect in January 2020, expands the scope of what
is considered "personal information" and creates new data access and opt-out rights for consumers, which is impacting Comscore and other companies that
operate in California, including many of our customers and partners. These U.S. federal and state and foreign laws and regulations, which in some cases can
be enforced by private parties in addition to government entities, are constantly evolving and can be subject to significant change.

We have implemented policies and procedures to comply with GDPR, CCPA, the Children's Online Privacy Protection Act ("COPPA") and other laws, and
we continue to evaluate and implement processes and enhancements and monitor changes in laws and regulations. However, the application, interpretation,
and enforcement of these laws and regulations are often uncertain, particularly in the new and rapidly evolving industry in which we operate, and may be
interpreted  and  applied  inconsistently  from  country  to  country,  state  to  state,  and  customer  to  customer,  and  inconsistently  with  our  current  policies  and
practices.  Additionally,  the  costs  of  compliance  with,  and  the  other  burdens  imposed  by,  these  and  other  laws,  regulatory  actions  and  customer  or  partner
policies may prevent us from selling our products and have and may continue to increase the costs associated with selling our products, and may affect our
ability to invest in or jointly develop products in the U.S. and in foreign jurisdictions. In addition, failure to comply with these and other laws and regulations
may result in, among other things, administrative enforcement actions and substantial fines, class action lawsuits, significant legal fees, and civil and criminal
liability.  Any  regulatory  or  civil  action  that  is  brought  against  us,  even  if  unsuccessful,  may  distract  our  management's  attention,  divert  our  resources,
negatively affect our public image or reputation among our panelists, customers, partners and vendors, and harm our business.

An assertion from a third party that we are infringing its intellectual property rights, whether such assertion is valid or not, could subject us to costly and
time-consuming litigation or expensive licenses.

The media measurement, software and technology industries are characterized by the existence of a large number of patents, copyrights, trademarks and trade
secrets and by frequent litigation based on allegations of infringement or other violations of intellectual property rights, domestically or internationally. As we
grow and face increasing competition, the probability that one or more third parties will make intellectual property rights claims against us increases. In such
cases,  our  technologies  may  be  found  to  infringe  on  the  intellectual  property  rights  of  others.  Additionally,  many  of  our  agreements  may  require  us  to
indemnify our customers for third-party intellectual property infringement claims, which would increase our costs if we have to defend such claims and may
require that we pay damages and provide alternative services if there were an adverse ruling in any such claims. Intellectual property claims could harm our
relationships  with  our  customers,  deter  future  customers  from  buying  our  products  or  expose  us  to  litigation,  which  could  be  expensive  and  divert
considerable attention of our management team from the normal

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operation of our business. Even if we are not a party to any litigation between a customer and a third party, an adverse outcome in any such litigation could
make it more difficult for us to defend against intellectual property claims by the third party in any subsequent litigation in which we are a named party. Any
of these results could adversely affect our brand, business and results of operations.

With  respect  to  any  intellectual  property  rights  claim  against  us  or  our  customers,  we  may  have  to  pay  damages  or  stop  using  technology  found  to  be  in
violation  of  a  third  party's  rights.  We  may  have  to  seek  a  license  for  the  technology,  which  may  not  be  available  on  reasonable  terms  or  at  all,  may
significantly increase our operating expenses or may significantly restrict our business activities in one or more respects. We may also be required to develop
alternative  non-infringing  technology,  which  could  require  significant  effort  and  expense.  Any  of  these  outcomes  could  adversely  affect  our  business  and
results of operations. Even if we prove successful in defending ourselves against such claims, we may incur substantial expenses and the defense of such
claims may divert considerable attention of our management team from the normal operation of our business.

The success of our business depends in large part on our ability to protect and enforce our intellectual property rights.

We  rely  on  a  combination  of  patent,  copyright,  service  mark,  trademark  and  trade  secret  laws,  as  well  as  confidentiality  procedures  and  contractual
restrictions,  to  establish  and  protect  our  proprietary  rights,  all  of  which  provide  only  limited  protection.  We  endeavor  to  enter  into  agreements  with  our
employees and contractors and with parties with whom we do business in order to limit access to and disclosure of our proprietary information. We cannot be
certain that the steps we have taken will prevent unauthorized use of our technology or the reverse engineering of our technology. We cannot make assurances
that any additional patents will be issued with respect to any of our pending or future patent applications, nor can we assure that any patent issued to us will
provide adequate protection, or that any patents issued to us will not be challenged, invalidated, circumvented, or held to be unenforceable in actions against
alleged infringers. Also, we cannot make assurances that any future trademark or service mark registrations will be issued with respect to pending or future
applications or that any of our registered trademarks and service marks will be enforceable or provide adequate protection of our proprietary rights.

We  have  been  named  in  a  purported  securities  class  action  and  may  be  named  in  further  litigation  or  proceedings,  which  could  require  significant
management time and attention and result in significant legal expenses, which could have an adverse impact on our financial condition.

We, our former Chief Executive Officer and our current Chief Financial Officer have been named as defendants in a putative class action complaint alleging
that we failed to disclose material information concerning a disagreement relating to our business strategy. While we believe that we have substantial legal
and factual defenses in this matter, we cannot predict the outcome of this litigation or any future proceedings against us. (Refer to Footnote 11, Commitments
and Contingencies, of the Notes to Consolidated Financial Statements for a discussion of certain legal proceedings in which we are involved.)

Any  legal  proceedings  could  involve  substantial  defense  and  other  costs  and,  if  decided  adversely  to  us,  could  result  in  significant  monetary  damages,
penalties and reputational harm. Although we maintain insurance coverage in amounts and with deductibles that we believe are appropriate for our operations,
our  insurance  may  not  cover  all  claims  that  have  been  or  may  be  brought  against  us,  and  insurance  coverage  may  not  continue  to  be  available  to  us  at  a
reasonable cost in the future. As a result, we could be exposed to substantial uninsured liabilities, including pursuant to our indemnification obligations to
directors and officers, which could adversely affect our business, results of operations and financial condition.

We are subject to taxation in multiple jurisdictions. Any adverse development in the tax laws of any of these jurisdictions or any disagreement with our
tax positions could have a material and adverse effect on our business, financial condition or results of operations.

We are subject to taxation in, and to the tax laws and regulations of, multiple jurisdictions as a result of the international scope of our operations and our
corporate entity structure. We are also subject to transfer pricing laws with respect to our intercompany transactions, including those relating to the flow of
funds  among  our  companies.  Adverse  developments  in  these  laws  or  regulations,  or  any  change  in  position  regarding  the  application,  administration  or
interpretation thereof, in any applicable jurisdiction, could have a material and adverse effect on our business, financial condition or results of operations. In
addition, the tax authorities in any applicable jurisdiction, including the U.S., may disagree with the positions we have taken or intend to take regarding the
tax treatment or characterization of any of our transactions. If any applicable tax authorities, including U.S. tax authorities, were to successfully challenge the
tax  treatment  or  characterization  of  any  of  our  transactions,  it  could  have  a  material  and  adverse  effect  on  our  business,  financial  condition  or  results  of
operations.

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Taxing authorities may successfully assert that we should have collected or in the future should collect sales and use, value added or similar taxes, and we
could be subject to liability with respect to past or future sales, which could adversely affect our results of operations.

In certain cases, we have concluded that we do not need to collect sales and use, value added and similar taxes in jurisdictions in which we have sales. Sales
and use, value added and similar tax laws and rates vary greatly by jurisdiction. Certain jurisdictions in which we do not collect such taxes may assert that
such taxes are applicable, which could result in tax assessments, penalties and interest, and we may be required to collect such taxes in the future. Such tax
assessments, penalties and interest or future requirements may adversely affect our financial condition and results of operations.

Our annual effective income tax rate can change materially as a result of changes in our mix of U.S. and foreign earnings and other factors, including
changes in tax laws and changes made by regulatory authorities.

Our overall effective rate is equal to our total tax expense as a percentage of total earnings before tax. However, income tax expense and benefits are not
recognized  on  a  global  basis  but  rather  on  a  jurisdictional  or  legal  entity  basis.  Losses  in  one  jurisdiction  may  not  be  used  to  offset  profits  in  other
jurisdictions and may cause an increase in our tax rate. Changes in statutory tax rates and laws, as well as audits by domestic and international authorities,
could affect the amount of income taxes and other taxes paid by us. Changes in the mix of earnings (or losses) between jurisdictions and assumptions used in
the calculation of income taxes, among other factors, could have a significant effect on our overall effective income tax rate.

We have incurred and will continue to incur costs and demands upon management as a result of complying with the laws and regulations affecting a
public company, which could adversely affect our operating results.

As a public company, we have incurred and will continue to incur significant legal, accounting and other expenses that we would not otherwise incur if we
were a private company. In addition, the Sarbanes-Oxley Act of 2002 and the Dodd-Frank Wall Street Reform and Consumer Protection Act, as well as rules
implemented  by  the  SEC  and  the  securities  exchanges,  require  certain  corporate  governance  practices  for  public  companies.  We  have  also  implemented
additional governance practices in connection with the settlement of past legal proceedings. Our management and other personnel have devoted and expect to
continue to devote a substantial amount of time to public reporting requirements and corporate governance. These rules and regulations have significantly
increased our legal and financial compliance costs and made some activities more time-consuming and costly. We also have incurred and expect to continue
to  incur  substantial  costs  associated  with  internal  control  requirements.  If  these  costs  are  not  offset  by  increased  revenues  and  improved  financial
performance, our financial condition and results of operations will be materially and adversely affected. These rules and regulations, together with current and
past legal proceedings, also make it more difficult and more expensive for us to obtain director and officer liability insurance, and we may be required to
accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage if these costs continue to rise. As a result,
it may be more difficult for us to attract and retain qualified people to serve on our Board of Directors or as executive officers.

Risks Related to International Operations

Our business could become increasingly susceptible to risks associated with international operations.

In the past, we acquired various businesses with substantial presence or clientele in multiple Latin American, European and Asian countries. Prior to these
acquisitions, we otherwise had limited experience operating in markets outside of the U.S. Our inexperience in operating our business outside of the U.S. may
increase the risk that the international businesses in which we are engaged will not be successful. In addition, conducting international operations subjects us
to risks that we have not generally faced in the U.S. These risks include:

•
•

•

•
•

•
•

recruitment and maintenance of a sufficiently large and representative panel both globally and in certain countries;
difficulties and expenses associated with tailoring our products to local and international markets as may be required by local customers and joint
industry committees or similar industry organizations;
difficulties  in  expanding  the  adoption  of  our  server-  or  census-based  web  beacon  data  collection  in  certain  countries  or  obtaining  access  to  other
necessary data sources;
differences in customer buying behaviors;
the complexities and expense of complying with a wide variety of foreign laws and regulations, including the GDPR, LGPD, other privacy and data
protection laws and regulations, and foreign anti-corruption laws, as well as the U.S. Foreign Corrupt Practices Act;
difficulties in staffing and managing international operations, including complex and costly hiring, disciplinary, and termination requirements;
the complexities of foreign value-added taxes and the repatriation of earnings, particularly following the enactment of the TCJA;

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•
•
•
•

reduced or varied protection for intellectual property rights in some countries;
political, social and economic instability abroad, terrorist attacks and security concerns;
fluctuations in currency exchange rates; and
increased accounting and reporting burdens and complexities.

Additionally, operating in international markets requires significant additional management attention and financial resources. We cannot be certain that the
investments  and  additional  resources  required  to  establish  and  maintain  operations  in  other  countries  will  hold  their  value  or  produce  desired  levels  of
revenues or profitability. We cannot be certain that we will be able to comply with laws, rules, regulations or local guidelines to maintain and increase the size
of the user panels that we currently have in various countries, that we will be able to recruit a representative sample for our audience measurement products or
that we will be able to enter into arrangements with a sufficient number of website and mobile app content providers and/or television operators to allow us to
collect  information  for  inclusion  in  our  products.  In  addition,  there  can  be  no  assurance  that  internet  usage  and  e-commerce  will  continue  to  grow  in
international  markets.  In  addition,  governmental  authorities  in  various  countries  have  different  views  regarding  regulatory  oversight  of  the  internet,  data
protection and consumer privacy.

The impact of these risks could negatively affect our international business and, consequently, our financial condition and results of operations.

Export controls and economic and trade sanctions laws could impair our ability to compete in international markets and subject us to liability if we are
not in full compliance with applicable laws.

Our business activities include the collection of survey data from panelists around the world, and such activities are subject to various restrictions under U.S.
export  controls  and  economic  and  trade  sanctions  laws,  including  the  U.S.  Commerce  Department's  Export  Administration  Regulations  and  sanctions
administered by the U.S. Treasury Department's Office of Foreign Assets Control (OFAC). If we fail to comply with these laws and regulations, we could be
subject to civil or criminal penalties and reputational harm. (Refer to Footnote 11, Commitments and Contingencies, of the Notes to Consolidated Financial
Statements for a discussion of an internal review we conducted and voluntary disclosure we filed with OFAC and the Commerce Department's Bureau of
Industry and Security in 2018.)

Although we take precautions to prevent the collection of survey data from panelists in embargoed countries that are subject to export controls and economic
and trade sanctions under these laws and regulations, we have collected such data in the past, and there is a risk that we could collect such data in the future
despite such precautions. We have implemented a number of additional screening and other measures designed to prevent such transactions with embargoed
countries  and  other  U.S.  sanctions  targets.  Changes  in  the  list  of  embargoed  countries  and  regions  or  prohibited  persons  may  require  us  to  modify  these
procedures in order to comply with governmental regulations. Our failure to screen potential panelists properly could result in negative consequences to us,
including government investigations, penalties and reputational harm, any of which could materially and adversely affect our business, financial condition or
results of operations.

Changes in foreign currencies could have a significant effect on our operating results.

We operate in several countries in Latin America, Europe and Asia. A portion of our revenues and expenses from business operations in foreign countries are
derived from transactions denominated in currencies other than the functional currency of our operations in those countries. As such, we have exposure to
adverse changes in exchange rates associated with revenues and operating expenses of our foreign operations, but we do not currently enter into any hedging
instruments  that  hedge  foreign  currency  exchange  rate  risk.  If  we  grow  our  international  operations,  or  acquire  companies  with  established  business  in
international regions, our exposure to foreign currency risk could become more significant.

The UK's withdrawal from the EU, commonly known as Brexit, and the risk that other countries may follow suit could adversely affect our business.

The UK formally left the EU on January 31, 2020. Although certain separation issues have been resolved, there is still significant uncertainty with respect to
the terms of the future relationship between the EU and the UK. Given the status of Brexit at this time, we are unable to predict the impact that it may have on
our business. Among other things, we could experience lower growth in the region, increased foreign currency risk, greater restrictions on business with UK
customers and data providers, and increased regulatory complexity. Brexit has also created uncertainty with regard to the regulation of data protection in the
UK and data transfers to and from the UK. A change in such regulations, or other regulations, could increase our costs of doing business, or in some cases our
ability to do business, and adversely impact our operations and financial results. There is also a risk that other countries may decide to leave the EU. We
cannot predict the impact that any additional countries leaving the EU may have on our business, but any such impact could adversely affect us.

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Risks Related to Our Capital Structure and Financings

Restrictive covenants in the agreements governing our current and future indebtedness could restrict our operating flexibility.

The agreements governing our existing debt, and debt we may incur in the future, contain, or may contain, affirmative and negative covenants that materially
limit our ability to take certain actions, including our ability to incur debt, issue equity, pay dividends and repurchase stock, make certain investments and
other payments, enter into certain mergers and consolidations, and encumber and dispose of assets. Our Notes also require us to maintain certain minimum
cash balances, which may restrict our ability to invest in our business or may require us to invest less than we otherwise would. The minimum cash balance
requirement under the Notes is currently $40.0 million.

We may require additional capital to support our business, and this capital may not be available on acceptable terms or at all.

We intend to continue to make investments to support our business growth and may require additional funds to respond to business challenges, including the
need to develop new products or enhance our existing products, enhance our operating infrastructure and acquire complementary businesses and technologies.

Accordingly, we may need to engage in equity or debt financings to secure additional funds. If we raise additional funds through further issuances of equity or
convertible  debt  securities,  our  existing  stockholders  could  suffer  significant  dilution,  and  any  new  securities  we  issue  could  have  rights,  preferences  and
privileges superior to those of holders of our Common Stock. Any financing secured by us in the future could include restrictive covenants relating to our
capital  raising  activities  and  other  financial  and  operational  matters,  which  may  make  it  more  difficult  for  us  to  obtain  additional  capital  and  to  pursue
business opportunities, including potential acquisitions.

As  a  result  of  our  settlement  with  the  SEC  relating  to  financial  accounting  and  disclosure  practices  between  February  2014  and  February  2016,  we  are
currently subject to a "bad actor" disqualification and are unable to rely on certain exemptions from registration under the federal securities laws, including
Regulation D. In addition, we are an "ineligible issuer" as the term is defined under Rule 405 promulgated under the Securities Act. This could make it more
difficult for us to raise necessary financing in the future.

Capital  and  credit  market  conditions,  adverse  events  affecting  our  business  or  industry,  the  tightening  of  lending  standards,  rising  interest  rates,  negative
actions by regulatory authorities or rating agencies, or other factors also could negatively impact our ability to obtain future financing or to refinance our
outstanding indebtedness on terms acceptable to us or at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us when we
require  it,  our  ability  to  support  our  business  growth  and  to  respond  to  business  challenges  could  be  significantly  limited.  In  addition,  the  terms  of  any
additional equity or debt issuances may adversely affect the value and price of our Common Stock, our results of operations, financial condition and cash
flows.

The interest rate reset feature of our Notes subjects us to interest rate risk, which has caused our debt service obligations to increase and may continue to
result in increased interest charges in future years.

We are subject to interest rate risk as a result of the interest rate reset feature of our $204.0 million aggregate principal amount of Notes outstanding. The
interest rate on our Notes is currently 12.0% per year (increased from 6.0% per year effective January 30, 2019) and resets on February 1, 2021 (the "Interest
Reset Date"), based on the then-applicable conversion premium, which is calculated by dividing the conversion price of the Notes (set at $31.29 per share) by
the  arithmetic  average  of  the  volume-weighted  average  trading  prices  of  our  Common  Stock  on  each  of  the  ten  consecutive  trading  days  immediately
preceding the Interest Reset Date. Generally, as the conversion premium increases, the interest rate increases, and as the conversion premium decreases, the
interest rate decreases. We are unable to forecast with any certainty the conversion premium as of the Interest Reset Date, and as a result, there can be no
assurance that the interest rate on the Notes will decrease in future years.

We  have  the  ability,  subject  to  certain  conditions,  to  pay  interest  on  the  Notes  through  the  issuance  of  additional  shares  of  Common  Stock  ("PIK  Interest
Shares") rather than cash. Any PIK Interest Shares would be valued based on the arithmetic average of the volume-weighted average trading prices of our
Common Stock on each trading day during the ten consecutive trading days ending immediately before the applicable interest payment date. In 2019, we paid
interest on the Notes in cash in January and in PIK Interest Shares in April, July and October. We issued an aggregate of 4,057,129 PIK Interest Shares in
2019. We paid interest on the Notes in cash in January 2020. If we elect to pay future interest on the Notes in cash, our cash flow will be negatively affected,
which could have a material and adverse effect on our liquidity and financial condition. If we elect to pay interest on the Notes in PIK Interest Shares, our
existing stockholders could suffer significant dilution, particularly if our Common Stock continues to be subject to significant fluctuations in price.

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The issuance of shares of Common Stock upon conversion of, or payment of interest on, our Notes and the exercise of warrants to purchase our Common
Stock could substantially dilute your investment and could impede our ability to obtain additional financing.

Our Notes are convertible into, and our warrants are exercisable for, shares of our Common Stock and give the holders thereof an opportunity to profit from a
rise  in  the  market  price  of  our  Common  Stock  such  that  conversion  or  exercise  thereof  will  result  in  dilution  of  the  equity  interests  of  our  stockholders.
Further, the issuance of shares of our Common Stock, at our election, in lieu of cash, in payment of interest on the Notes, has and would result in dilution of
the equity interests of our other stockholders, particularly if our Common Stock continues to be subject to significant fluctuations in price. Except for our
Series B-2 warrants, which allow us to force an exercise in certain circumstances, we have no control over whether the holders of Notes and warrants will
exercise their right, in whole or in part, to convert their Notes or exercise their warrants. Additionally, if we elect to pay interest on the Notes in shares of
Common Stock, the number of PIK Interest Shares issuable would depend on the trading price of our Common Stock during the ten consecutive trading days
ending immediately before the applicable interest payment date. For these reasons, we are unable to forecast or predict with any certainty the total number of
shares of Common Stock that may be issued under the Notes and warrants. The existence and potentially dilutive impact of the Notes and our warrants may
prevent us from obtaining additional financing in the future on acceptable terms, or at all.

The  terms  of  our  Notes,  our  warrants  and  our  registration  rights  agreement  with  certain  investors  could  impede  our  ability  to  enter  into  corporate
transactions or obtain additional financing and could result in our paying premiums or penalties to the holders of the Notes and warrants.

The terms of our Notes and our warrants require us, upon the consummation of any "Fundamental Transaction" (as defined in the Notes and the warrants), to
cause any successor entity resulting from such Fundamental Transaction to assume all of our obligations under the Notes and warrants and the associated
transaction  documents.  Further,  the  terms  of  the  Notes  and  the  warrants  could  impede  our  ability  to  enter  into  certain  transactions  or  obtain  additional
financing in the future.

The Notes and the warrants require us to deliver the number of shares of our Common Stock issuable upon conversion or exercise within a specified time
period. If we are unable to deliver the shares of Common Stock within the timeframe required, we may be obligated to reimburse the holders for the cost of
purchasing the shares of our Common Stock in the open market or pay them the profit they would have realized upon the conversion or exercise and sale of
such shares.

Our registration rights agreement with Starboard provides that in the event that the registration statement required to be filed under the Starboard registration
rights  agreement  ceases  to  be  effective  and  available  to  the  selling  stockholders  party  thereto  under  certain  circumstances,  we  must  pay  to  the  selling
stockholders on the 121st day after the occurrence of each such event and on every 30th day thereafter until the applicable event is cured, an amount equal to
1.0% of the Conversion Amount (as defined in the Notes), subject to a maximum of 3.0% of the aggregate principal amount outstanding under the Notes for
any 30-day period. Our registration rights agreement with CVI provides that in the event that the registration statement required to be filed under the CVI
registration rights agreement ceases to be effective and available to the selling stockholders party thereto under certain circumstances, we must pay to the
selling stockholder on the date of the occurrence of each such event and on every 30th day thereafter until the applicable event is cured, an amount equal to
2.0% of the Purchase Price (as defined in the CVI purchase agreement), subject to a maximum of 8.0% of the Purchase Price.

The  payments  we  may  be  obligated  to  make  to  the  holders  of  the  Notes  and  our  warrants  described  above  may  adversely  affect  our  financial  condition,
liquidity and results of operations.

We may be obligated to redeem our Notes at a premium upon the occurrence of an Event of Default (as defined in the Notes) or a Change of Control (as
defined in the Notes).

If we fail to comply with the various covenants in our Notes, including the financial covenants, we could be in default. Upon an Event of Default under the
Notes, we could be required to redeem the Notes at a premium. In addition, upon the occurrence of specific kinds of Change of Control events, we will be
required to offer to redeem the Notes at a premium as set out in the Notes.

In either event, the source of funds for any such redemption would be our available cash or, possibly, other financing. We may not be able to redeem the
Notes pursuant to the terms thereof because we may not have the financial resources to do so, and no assurances can be provided as to our ability to obtain
other requisite financing in amounts, or at times, as may be needed. Our failure to repurchase the Notes upon a Change of Control in accordance with the
terms thereof would also result in an Event of Default under the Notes. In the event the holders of the Notes exercised their rights thereunder and we were
unable to redeem the Notes, it could have important consequences including, potentially, forcing us into bankruptcy or liquidation.

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Risks Related to the Securities Markets and Ownership of Our Common Stock

The trading price of our Common Stock may be subject to significant fluctuations and volatility, and our stockholders may be unable to resell their shares
at a profit.

The  stock  markets,  in  general,  and  the  markets  for  technology  stocks  in  particular,  have  experienced  high  levels  of  volatility.  The  market  for  technology
stocks has been extremely volatile and frequently reaches levels that bear no relationship to the past or present operating performance of those companies.
These broad market fluctuations may adversely affect the trading price of our Common Stock. In addition, our Common Stock has been subject to significant
fluctuations in price, particularly over the past year, and may continue to experience fluctuations or declines.

The price of our Common Stock in the market may be higher or lower depending on many factors, some of which are beyond our control and may not be
related to our operating performance. It is possible that, in future quarters, our operating results may be below the expectations of analysts or investors, or we
may take actions (including additional equity or debt financings) or have additional changes in management that are negatively perceived by the market. As a
result of these and other factors, the price of our Common Stock may decline, possibly materially. These fluctuations could cause an investor to lose all or part
of their investment in our Common Stock.

The Company's outstanding securities, the stock or securities that we may become obligated to issue under existing or future agreements, and certain
provisions of those securities, may cause immediate and substantial dilution to our existing stockholders.

Our existing stockholders have and may continue to experience substantial dilution as a result of our obligations to issue shares of Common Stock.

The total principal amount of Notes held by Starboard as of December 31, 2019 was $204.0 million. The Notes are convertible, at the option of Starboard,
into shares of Common Stock at a conversion price of $31.29 per share. Interest on the Notes is payable, at our option, in cash or through the issuance of PIK
Interest Shares. Any PIK Interest Shares so issued are valued at the arithmetic average of the volume-weighted average trading prices of our Common Stock
on  each  trading  day  during  the  ten  consecutive  trading  days  ending  immediately  preceding  the  applicable  interest  payment  date.  We  issued  PIK  Interest
Shares in April, July and October 2019, and we may issue PIK Interest Shares in the future.

In addition, we have the right to conduct a rights offering (the "Rights Offering") for up to $150.0 million in senior secured convertible notes (the "Rights
Offering Notes"). The Rights Offering Notes would be substantially similar to the Notes, except with respect to, among other things, the conversion price
thereof, which would be equal to 130% of the closing price of our Common Stock on the last trading day immediately prior to the commencement of the
Rights Offering (subject to a conversion price floor of $28.00 per share). Interest on the Rights Offering Notes would also be payable, at our option, in cash or
through the issuance of PIK Interest Shares.

Pursuant to the CVI purchase agreement, we granted to CVI warrants to initially purchase up to 11,654,033 shares of Common Stock. As of December 31,
2019, following exercise of the Series C warrant, 8,925,520 shares of Common Stock were reserved for issuance pursuant to the CVI warrants.

As of December 31, 2019, 1,538,967 shares of Common Stock were reserved for issuance pursuant to outstanding stock options under our equity incentive
plans, 2,660,236 shares of Common Stock were reserved for issuance pursuant to outstanding restricted stock unit awards under our equity incentive plans,
and 1,871,778 shares of Common Stock were available for future equity awards under our 2018 Equity and Incentive Compensation Plan.

The issuance of shares of Common Stock (i) upon the conversion of the Notes or the Rights Offering Notes (if issued), (ii) as payment-in-kind of interest on
any such notes through the issuance of PIK Interest Shares, (iii) upon the exercise of warrants, (iv) pursuant to outstanding and future equity awards, or (v)
upon  the  conversion  of  other  existing  or  future  convertible  securities,  may  result  in  substantial  dilution  to  each  of  our  stockholders  by  reducing  that
stockholder's percentage ownership of our outstanding Common Stock.

Provisions in our certificate of incorporation, bylaws and under Delaware law might discourage, delay or prevent a change of control of our company or
changes in our management and, therefore, depress the trading price of our Common Stock.

Our certificate of incorporation and bylaws contain provisions that could depress the trading price of our Common Stock by acting to discourage, delay or
prevent a change of control of our company or changes in our management that the stockholders of our company may deem advantageous.

These provisions:

•
•

provide for a classified board of directors so that not all members of our Board are elected at one time;
authorize "blank check" preferred stock that our Board could issue to increase the number of outstanding shares to discourage a takeover attempt;

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•
•
•
•

prohibit stockholder action by written consent, which means that all stockholder actions must be taken at a meeting of our stockholders;
prohibit stockholders from calling a special meeting of our stockholders;
provide that the Board is expressly authorized to make, alter or repeal our bylaws; and
provide for advance notice requirements for nominations for elections to our Board or for proposing matters that can be acted upon by stockholders
at stockholder meetings.

In addition, we are subject to Section 203 of the Delaware General Corporation Law, which prohibits a Delaware corporation from engaging in any of a broad
range  of  business  combinations  with  any  "interested"  stockholder  for  a  period  of  three  years  following  the  date  on  which  the  stockholder  became  an
"interested" stockholder and which may discourage, delay or prevent a change of control of our company.

Shareholder activists could cause a disruption to our business.

We  have  been  and  may  in  the  future  be  subject  to  legal  and  business  challenges  in  the  operation  of  our  company  due  to  actions  instituted  by  activist
shareholders or others, such as shareholder proposals, media campaigns, proxy contests and other such actions. Responding to proxy contests or such other
actions has been and could continue to be costly and time-consuming, disrupt our operations and divert the attention of our Board and senior management
from the pursuit of business strategies, which could adversely affect our results of operations and financial condition. Additionally, perceived uncertainties as
to our future direction as a result of shareholder activism or potential changes to the composition of our Board may lead to the perception of a change in the
direction of the business, loss of potential business opportunities, instability or lack of continuity. This may be exploited by our competitors, cause concern to
our current or potential customers, and make it more difficult to attract and retain qualified personnel. In addition, actions of activist shareholders may cause
significant fluctuations in our stock price based on temporary or speculative market perceptions or other factors that do not necessarily reflect the underlying
fundamentals and prospects of our business.

ITEM 1B.

UNRESOLVED STAFF COMMENTS

None.

ITEM 2.

PROPERTIES

Our corporate headquarters is located in Reston, Virginia, where we occupy approximately 84,000 square feet of office space. We also lease space in various
locations throughout North America, South America, Europe, and Asia Pacific for sales and other personnel. If we require additional space, we believe that
we would be able to obtain such space on commercially reasonable terms.

Our other material locations, all of which are leased under operating leases, include the following:

•
•
•
•

Portland, Oregon
New York, New York
Chicago, Illinois
Amsterdam, Netherlands

As of December 31, 2019, we leased facilities in 38 locations worldwide, including approximately 49,000 square feet of subleased space in six properties.

In January 2020, we executed a sublease in Toronto, Canada for approximately 11,900 square feet.

For additional information regarding our obligations under operating and finance leases, refer to Footnote 8, Leases of the Notes to Consolidated Financial
Statements.

ITEM 3.

LEGAL PROCEEDINGS

For  a  discussion  of  material  legal  proceedings  in  which  we  are  involved,  please  refer  to  Footnote  11,  Commitments  and  Contingencies  of  the  Notes  to
Consolidated Financial Statements included in Part II, Item 8 of this 10-K, which is incorporated herein by reference.

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ITEM 4.

MINE SAFETY DISCLOSURES

Not applicable.

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PART II

ITEM 5.

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF
EQUITY SECURITIES

MARKET INFORMATION

Our Common Stock trades on The Nasdaq Global Select Market under the symbol "SCOR".

HOLDERS

As of February 25, 2020, there were 96 stockholders of record of our Common Stock, although we believe that there are a significantly larger number of
beneficial owners of our Common Stock. We derived the number of stockholders by reviewing the listing of outstanding Common Stock recorded by our
transfer agent as of February 25, 2020. 

STOCK PERFORMANCE GRAPH

The following graph compares the cumulative total stockholder return on our Common Stock between December 31, 2014 and December 31, 2019 to the
cumulative  total  returns  of  the  Nasdaq  Composite  Index,  the  S&P  MidCap  400  Index  and  the  Nasdaq  Computer  Index  over  the  same  period.  This  graph
assumes the investment of $100 at the closing price of the markets on December 31, 2014 in our Common Stock, the Nasdaq Composite Index, the S&P
MidCap 400 Index and the Nasdaq Computer Index, and assumes the reinvestment of dividends, if any. The comparisons shown in the following graph are
based  upon  historical  data.  We  caution  that  the  stock  price  performance  shown  in  the  graph  below  is  not  necessarily  indicative  of,  nor  is  it  intended  to
forecast, the potential future performance of our Common Stock.

COMPARISON OF CUMULATIVE TOTAL RETURN*
among comScore, Inc., The Nasdaq Composite Index, The S&P MidCap 400 Index
and The Nasdaq Computer Index

 ________________

*

$100 invested upon market close of The Nasdaq Global Select Market on December 31, 2014, including reinvestment of dividends.

The preceding Stock Performance Graph is not deemed filed with the SEC and shall not be incorporated by reference in any of our filings under the Securities
Act  of  1933,  as  amended,  or  the  Exchange  Act,  as  amended  whether  made  before  or  after  the  date  hereof  and  irrespective  of  any  general  incorporation
language in any such securities filing.

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

The information relating to our equity compensation plans required by Item 5 is incorporated by reference to such information as set forth in Part III, Item 12,
"Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters."

UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

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The information required by Item 701 of Regulation S-K was previously included in Quarterly Reports on Form 10-Q filed on August 7, 2019 and November
6, 2019 and Current Reports on Form 8-K filed on April 1, June 24, June 26, July 1, October 1, and October 16, 2019.

PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS

None.

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ITEM 6.

SELECTED FINANCIAL DATA

The selected Consolidated Statements of Operations and Comprehensive Loss data and Consolidated Balance Sheets data displayed below is derived from our
audited  Consolidated  Financial  Statements  for  the  five-year  period  ended  December  31,  2019.  The  selected  financial  data  as  of,  and  for  the  year  ended,
December 31, 2015 was adjusted from the unaudited information previously furnished in our Current Report on Form 8-K on February 17, 2016. Item 6,
"Selected Financial Data" of our Annual Report on Form 10-K for the year ended December 31, 2017 (the "2017 10-K") sets forth information regarding the
applicable  adjustments  or  restatements  of  our  financial  results  for  2015.  Footnote  1,  Organization,  of  the  Notes  to  Consolidated  Financial  Statements
contained in the 2017 10-K sets forth information regarding the applicable adjustments and restatement of our stockholders' equity as of January 1, 2015.

The  selected  financial  data  set  forth  below  is  not  necessarily  indicative  of  results  of  future  operations,  and  should  be  read  in  conjunction  with  Item  7,
Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations,  and  the  Consolidated  Financial  Statements  and  related  notes
thereto included in this 10-K under the caption Item 8, Financial Statements and Supplementary Data.

(In thousands, except share and per share data)
Consolidated Statement of Operations and
Comprehensive Loss Data:
Revenues (2)
Total expenses from operations

Loss from operations

Non-operating (expenses) income, net

Income tax benefit (provision)

Net loss

Net loss per common share:

Basic and diluted

  $

  $

2019

2018

2017

2016 (1)

2015

Years Ended December 31,

  $

388,645   $

419,482   $

403,549   $

399,460   $

699,112  

(310,467)  

(29,536)  

1,007  

558,418  

(138,936)  

(16,626)  

(3,706)  

699,052  

(295,503)  

11,393  

2,717  

531,302  

(131,842)  

10,662  

4,007  

(338,996)   $

(159,268)   $

(281,393)   $

(117,173)   $

270,803

345,898

(75,095)

(2,643)

(484)

(78,222)

(5.33)   $

(2.76)   $

(4.90)   $

(2.10)   $

(2.07)

Weighted-average number of shares used in per share calculations - Common Stock:

Basic and diluted

63,590,882  

57,700,603  

57,485,755  

55,728,090  

37,879,091

(1) Due to the Rentrak merger in January 2016, 2016 results include 11 months of Rentrak activity as compared to full-year results in the subsequent years.
(2) As discussed in Footnote 2, Summary of Significant Accounting Policies, in our 2018 10-K, revenue for the years ended December 31, 2017, 2016, and 2015 is not comparable to revenue for the
years ended December 31, 2019 and 2018 due to our adoption of Accounting Standards Codification 606, Revenue from Contracts with Customers ("ASC 606" or "Topic 606").

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(In thousands)
Consolidated Balance Sheets Data:

Cash, cash equivalents, restricted cash and marketable
securities

Total current assets

Total assets

Capital lease obligations and software license arrangements,
current and long-term (2) (3)
Finance lease liabilities, current and long-term (3)
Operating lease liabilities, current and long-term (3)
Senior secured convertible notes (4)
Financing derivatives (4)
Secured term note (5)
Warrants liability (6)
Total liabilities

Stockholders' equity

2019

2018

2017

2016(1)

As of December 31,

  $

66,773   $

50,198   $

45,125   $

116,753   $

145,779  

954,143  

179,554  

232,433  

1,022,439  

1,120,792  

2015
(Unaudited)

146,986

247,263

446,196

153,983  

723,695  

950  

4,250  

49,261  

184,075  

21,587  

12,463  

7,725  

464,721  

258,974  

5,417  

13,162  

28,578  

32,299

—  

—  

177,342  

26,100  

—  

—  

402,576  

551,567  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—

—

—

—

—

—

365,947  

656,492  

215,939  

904,853  

184,018

262,178

(1) As discussed in Footnote 3, Business Combinations and Acquisitions in our 2018 10-K, we completed the Rentrak merger in January 2016.
(2) Amounts for December 31, 2019, 2018, 2017, and 2016 include software license obligations in the amount of $0.6 million, $1.8 million, $4.8 million, and $7.7 million respectively. Amount for
2015 includes capital lease obligations only.
(3) As discussed in Footnote 2, Summary of Significant Accounting Policies, we adopted ASC 842, Leases as of January 1, 2019.
(4) We entered into financing arrangements and issued senior secured convertible notes in 2018. Refer to Footnote 4, Long-term Debt, for additional details.
(5) We issued a secured term note in December 2019. Refer to Footnote 4, Long-term Debt, for additional details.
(6) We issued four series of liability-classified warrants in June 2019. Refer to Footnote 5, Stockholders' Equity, for additional details.

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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our Consolidated Financial
Statements and the related Notes to Consolidated Financial Statements included in Part II, Item 8 of this Annual Report on Form 10-K, or 10-K. In addition
to  historical  financial  information,  the  following  discussion  and  analysis  contains  forward-looking  statements  that  involve  risks,  uncertainties  and
assumptions.  Our  actual  results  and  timing  of  selected  events  in  future  periods  may  differ  materially  from  those  anticipated  or  implied  in  these  forward-
looking statements as a result of many factors, including those discussed under Item 1A, "Risk Factors," and elsewhere in this 10-K. See also "Cautionary
Note Regarding Forward-Looking Statements" at the beginning of this 10-K.

Overview

We  are  a  global  information  and  analytics  company  that  measures  advertising,  content,  and  the  consumer  audiences  of  each,  across  media  platforms.  We
create our products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), TV and movie screens
with demographics and other descriptive information. We have developed proprietary data science that enables measurement of person-level and household-
level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and
sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing
plans and products to more efficiently and effectively reach those audiences. Our ability to unify behavioral and other descriptive data enables us to provide
audience ratings, advertising verification, and granular consumer segments that describe hundreds of millions of consumers. Our customers include digital
publishers, television networks, movie studios, content owners, advertisers, agencies and technology providers.

The  platforms  we  measure  include  televisions,  smartphones,  computers,  tablets,  OTT  devices  and  movie  theaters.  The  information  we  analyze  crosses
geographies, types of content and activities, including websites, mobile apps, video games, television and movie programming, e-commerce, and advertising.

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Results of Operations

The  following  table  sets  forth  selected  Consolidated  Statements  of  Operations  and  Comprehensive  Loss  data  as  a  percentage  of  revenues  for  each  of  the
periods indicated.

Years Ended December 31,

2019

2018

  % of Revenue  

  % of Revenue  

2017
  % of Revenue
100.0 %

Dollars
403,549  

  $

(In thousands)

Revenues

Cost of revenues

Selling and marketing

Research and development

General and administrative

Investigation and audit related

Amortization of intangible assets

Dollars
388,645  

199,622  

89,145  

61,802  

66,419  

4,305  

30,076  

100.0 %   $

51.4 %  

22.9 %  

15.9 %  

17.1 %  

1.1 %  

7.7 %  

Impairment of goodwill and intangible assets

241,580  

62.2 %  

Dollars
419,482  

200,220  

108,395  

76,979  

84,535  

38,338  

32,864  

—  

5,250  

11,837  

100.0 %   $

47.7 %  

25.8 %  

18.4 %  

20.2 %  

9.1 %  

7.8 %  

— %  

1.3 %  

2.8 %  

193,605  

130,509  

89,023  

74,651  

83,398  

34,823  

—  

82,533  

10,510  

Settlement of litigation, net

Restructuring

Total expenses from operations

Loss from operations

Interest expense, net

Other income (expense), net

Gain (loss) from foreign currency transactions  

2,900  

3,263  

0.7 %  

0.8 %  

699,112  

179.9 %  

558,418  

133.1 %  

699,052  

(310,467)  

(79.9)%  

(138,936)  

(33.1)%  

(295,503)  

(31,526)  

(8.1)%  

(16,465)  

1,654  

336  

0.4 %  

0.1 %  

(1,464)  

1,303  

(3.9)%  

(0.3)%  

0.3 %  

(661)  

15,205  

(3,151)  

(340,003)  

(87.5)%  

(155,562)  

(37.1)%  

(284,110)  

1,007  

0.3 %  

(3,706)  

(0.9)%  

2,717  

  $ (338,996)  

(87.2)%   $ (159,268)  

(38.0)%   $ (281,393)  

48.0 %

32.3 %

22.1 %

18.5 %

20.7 %

8.6 %

— %

20.5 %

2.6 %

173.2 %

(73.2)%

(0.2)%

3.8 %

(0.8)%

(70.4)%

0.7 %

(69.7)%

Loss before income taxes

Income tax benefit (provision)

Net loss

Revenues

Our products and services are organized around solution groups that address customer needs. We evaluate revenues around three solution groups:

•

•

Ratings and Planning provides measurement of the behavior and characteristics of audiences of content and advertising, across television and digital
platforms including computers, tablets, smartphones, and other connected devices. These products and services are designed to help customers find
the most relevant viewing audience, whether that viewing is linear, non-linear, online or on-demand.
Analytics  and  Optimization  includes  custom  solutions,  activation,  lift  and  survey-based  products  that  provide  end-to-end  solutions  for  planning,
optimization and evaluation of advertising campaigns and brand protection.

• Movies Reporting and Analytics measures movie viewership and box office results by capturing movie ticket sales in real time or near real time and

includes box office analytics, trend analysis and insights for movie studios and movie theater operators worldwide.

We categorize our revenue along these solution groups; however, our cost structure is tracked at the corporate level and not by our solution groups. These
costs include, but are not limited to employee costs, purchased data, operational overhead, data storage and technology that supports multiple solution groups.

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Revenues for the years ended December 31, 2019 and 2018 are as follows:

Years Ended December 31,

(In thousands)
Ratings and Planning

Analytics and Optimization

Movies Reporting and Analytics

Total revenues

$

$

2019
271,623  

74,725  

42,297  

388,645  

69.9%   $

19.2%  

10.9%  

2018
285,355  

92,380  

41,747  

68.0%   $

(13,732)  

22.0%  

10.0%  

(17,655)  

550  

100.0%   $

419,482  

100.0%   $

(30,837)  

  % of Revenue

  % of Revenue

$ Change

% Change

(4.8)%

(19.1)%

1.3 %

(7.4)%

Total revenues decreased by $30.8 million, or 7.4%, for the year ended December 31, 2019 as compared to the year ended December 31, 2018. The decrease
was driven by the Ratings and Planning and Analytics and Optimization solution groups.

Ratings and Planning revenue decreased by $13.7 million for the year ended December 31, 2019 as compared to the year ended December 31, 2018. The
decrease  was  primarily  driven  by  syndicated  digital  products,  which  declined  12%  from  2019  to  2018.  While  retention  of  syndicated  digital  enterprise
customers remained high in 2019, revenue from our smaller and international syndicated digital customers declined and continued to be impacted by ongoing
industry changes in ad buying and consolidation. Syndicated digital revenue represented 51% and 55% of our Ratings and Planning revenue for 2019 and
2018,  respectively.  Revenue  from  vCE  declined  due  to  lower  volumes  of  measured  impressions  as  we  transitioned  to  premium  video  content  through  our
CCR product offering. Offsetting those decreases were increased revenue from our cross-platform and TV offerings. Cross-platform revenue increased from
higher  deliveries  of  data  in  2019  versus  2018.  TV  revenue  increased  to  36%  of  Ratings  and  Planning  revenue  in  2019  as  compared  to  34%  in  2018.  TV
revenue  grew  as  a  result  of  higher  local  TV  revenue  due  to  new  customers  and  expansion  of  existing  relationships,  offset  in  part  by  lower  national  TV
revenue, due in part to political revenue recognized in 2018 that did not recur in 2019.

Analytics and Optimization revenue decreased by $17.7 million for the year ended December 31, 2019 as compared to the year ended December 31, 2018.
The decrease was primarily driven by lower sales and deliveries of digital custom solutions, survey and lift products in 2019. The decrease was offset by
increased revenue from Activation products, which continued to experience year-over-year growth.

Movies Reporting and Analytics revenue increased by $0.6 million for the year ended December 31, 2019 as compared to the year ended December 31, 2018
due to growth in new product revenue.

Revenues for the years ended December 31, 2018 and 2017 are as follows:

Years Ended December 31,

(In thousands)
Ratings and Planning

Analytics and Optimization

Movies Reporting and Analytics

Total revenues

2018(1)

  % of Revenue

  % of Revenue

$ Change

% Change

$

$

285,355  

92,380  

41,747  

419,482  

68.0%   $

22.0%  

10.0%  

2017
278,081  

86,765  

38,703  

68.9%   $

21.5%  

9.6%  

7,274  

5,615  

3,044  

100.0%   $

403,549  

100.0%   $

15,933  

2.6%

6.5%

7.9%

3.9%

(1) As discussed in Footnote 2, Summary of Significant Accounting Policies, the revenue for the year ended December 31, 2018 is not comparable to the year ended December 31, 2017 due to our
adoption of ASC 606. Refer to our reconciliation of as reported revenue to compare the periods presented.

Total revenues increased by $15.9 million, or 3.9%, for the year ended December 31, 2018 as compared to the year ended December 31, 2017, with increases
across all three of our solution groups. Revenues for the year ended December 31, 2018 include $1.0 million related to the adoption of ASC 606, primarily
included in Analytics and Optimization.

Ratings and Planning revenue increased $7.3 million for the year ended December 31, 2018 as compared to the year ended December 31, 2017. The increase
was primarily from our TV products, which made up 34% of Ratings and Planning revenue in 2018 compared to 27% in 2017, due to increases in existing
customer contract values as well as the establishment of stand-alone selling price over certain distinct performance obligations in arrangements that include
the  purchase  and  sale  of  services.  The  increase  also  included  approximately  $2.8  million  related  to  the  delivery  of  cross-platform  products  in  certain
international markets. These increases were offset by lower revenue from our syndicated digital products, which decreased from 61% of Ratings and Planning
revenue in 2017 to 55% in 2018, as these products continued to be negatively impacted by ongoing industry changes in ad buying and consolidation.

Analytics and Optimization revenue increased by $5.6 million for the year ended December 31, 2018  as  compared  to  the  year ended December 31, 2017.
Revenue increased primarily due to increases in our emerging products, including Activation, which experienced significant growth, primarily in the latter
part of 2018. This increase was partially offset by lower revenue from our digital custom marketing solutions products.

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Movies Reporting and Analytics revenue increased by $3.0 million for the year ended December 31, 2018 as compared to the year ended December 31, 2017.
Revenue increased as our global footprint remained strong and our products continued to result in higher contract pricing. As we continued to collect data
from box office locations worldwide, our customers continued to expand and renew agreements.

Revenues by Geographic Location

Revenue  from  outside  of  the  United  States  was  $52.6 million, $60.1 million  and  $71.2 million  for  the  years  ended  December  31,  2019,  2018,  and  2017,
respectively.  Revenue  declines  were  due  in  part  to  our  exit  from  certain  countries  as  part  of  our  restructuring  activities.  Please  refer  to  Footnote  16,
Organizational Restructuring, of the Notes to Consolidated Financial Statements.

We generate the majority of our revenues from the sale and delivery of our products within the United States. For information with respect to our geographic
markets, refer to Footnote 14, Geographic Information, of the Notes to Consolidated Financial Statements. Our chief operating decision maker (our CEO)
does not evaluate the profit or loss from any separate geography.

We anticipate that revenues from our U.S. sales will continue to constitute a substantial and increasing portion of our revenues in future periods. We expect
our international revenues to continue to decline as a percentage of our total revenues as a result of growth in our domestic product offerings.

WPP Related Party Revenue

We provide WPP and its affiliates, in the normal course of business, services relating to our different product lines and receive various services from WPP and
its affiliates in supporting our data collection efforts. For the years ended 2019, 2018, and 2017, related party revenues with WPP and its affiliates were $15.9
million, $11.6 million and $13.2 million, respectively.

Cost of Revenues

Cost of revenues consists primarily of expenses related to producing our products, operating our network infrastructure, the recruitment, maintenance and
support  of  our  consumer  panels  and  amortization  of  capitalized  fulfillment  costs.  Expenses  associated  with  these  areas  include  employee  costs  including
salaries,  benefits,  stock-based  compensation  and  other  related  personnel  costs  of  network  operations,  survey  operations,  custom  analytics  and  technical
support, all of which are expensed as they are incurred. Cost of revenues also includes costs to obtain multichannel video programming distributor ("MVPD")
data sets and panel, census based and other data sets used in our products as well as operational costs associated with our data centers, including depreciation
expense associated with computer equipment and internally developed software that supports our panels and systems. Additionally, cost of revenues includes
allocated overhead, lease expense and other facilities-related costs.

Cost of revenues for the years ended December 31, 2019 and 2018 are as follows:

(In thousands)

Data costs

Employee costs

Systems and bandwidth costs

Panel costs
Lease expense and depreciation(1)
Sample and survey costs

Professional fees

Technology

Royalties and resellers

Other

Years Ended December 31,

2019

  % of Revenue

2018

  % of Revenue 

$ Change

% Change

$

60,165  

50,996  

25,023  

20,901  

15,052  

7,225  

6,985  

5,887  

4,027  

3,361  

15.5%   $

13.1%  

6.4%  

5.4%  

3.9%  

1.9%  

1.8%  

1.5%  

1.0%  

0.9%  

53,248  

57,490  

27,033  

22,670  

12,753  

6,295  

5,470  

6,492  

3,389  

5,380  

12.7%   $

13.7%  

6.4%  

5.4%  

3.0%  

1.5%  

1.3%  

1.5%  

0.8%  

1.3%  

6,917  

(6,494)  

(2,010)  

(1,769)  

2,299  

930  

1,515  

(605)  

638  

(2,019)  

(598)  

13.0 %

(11.3)%

(7.4)%

(7.8)%

18.0 %

14.8 %

27.7 %

(9.3)%

18.8 %

(37.5)%

(0.3)%

Total cost of revenues

$

199,622  

51.4%   $

200,220  

47.7%   $

(1)As discussed in Footnote 2, Summary of Significant Accounting Policies, lease expense and depreciation for the year ended December 31, 2019 is not comparable to the year ended December 31,
2018 due to our adoption of ASC 842.

Cost of revenues decreased by $0.6 million, or 0.3%, for the year ended December 31, 2019 as compared to the year ended December 31, 2018. The decrease
was attributable to a decrease in employee costs, systems and bandwidth, such as data storage costs, and panel costs and other costs offset by an increase in
data costs, lease expense, depreciation and professional fees.

Employee  costs  decreased  $6.5  million  due  to  reduced  headcount  and  restructuring  efforts  as  discussed  in  Footnote  16,  Organizational  Restructuring.
Systems and bandwidth costs decreased $2.0 million due to our ongoing technology transformation

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to reduce complexity, increase capacity, and transition to a cloud-based environment from data centers. Panel costs decreased $1.8 million due to lower costs
associated with incentive plans used in certain countries and the use of more cost-effective recruitment solutions. Other costs decreased $2.0 million due to
reduction in travel costs from lower headcount and certain license expenses that are now included in data costs. Offsetting these decreases was an increase in
data  costs  of  $6.9 million  due  to  increased  costs  associated  with  our  long-term  data  contracts  with  MVPDs.  We  continued  to  invest  in  product  solution
offerings through the acquisition of additional TV data. Lease expense and depreciation increased $2.3 million primarily due to increased depreciation related
to  internally  developed  software.  Professional  fees  increased  $1.5  million  due  to  an  increase  in  data  governance  and  technology  consulting  services  to
improve operational processes.

Cost of revenues for the years ended December 31, 2018 and 2017 are as follows:

(In thousands)

Employee costs

Data costs

Systems and bandwidth costs

Panel costs

Lease expense and depreciation

Technology

Sample and survey costs

Professional fees

Royalties and resellers

Other

Total cost of revenues

Years Ended December 31,

2018

  % of Revenue

2017

  % of Revenue 

$ Change

% Change

$

57,490  

53,248  

27,033  

22,670  

12,753  

6,492  

6,295  

5,470  

3,389  

5,380  

13.7%   $

12.7%  

6.4%  

5.4%  

3.0%  

1.5%  

1.5%  

1.3%  

0.8%  

1.3%  

63,143  

40,324  

20,803  

23,966  

17,479  

5,369  

5,845  

6,053  

3,271  

7,352  

15.6%   $

10.0%  

5.2%  

5.9%  

4.3%  

1.3%  

1.4%  

1.5%  

0.8%  

1.8%  

$

200,220  

47.7%   $

193,605

48.0%   $

(5,653)  

12,924  

6,230  

(1,296)  

(4,726)  

1,123  

450  

(583)  

118  

(1,972)  

6,615  

(9.0)%

32.1 %

29.9 %

(5.4)%

(27.0)%

20.9 %

7.7 %

(9.6)%

3.6 %

(26.8)%

3.4 %

Cost of revenues increased by $6.6 million, or 3.4%, for the year ended December 31, 2018 as compared to the year ended December 31, 2017. The increase
was largely attributable to increases in data and systems and bandwidth costs, offset by decreases in employee costs, lease expense and depreciation, panel
costs, and other costs.

Data costs increased $12.9 million primarily due to costs associated with the acquisition of data for distinct services provided under certain arrangements that
include the purchase and sale of services and increases in our long-term contracts with MVPDs. We continued to invest in product solution offerings through
the acquisition of additional TV data, as well as in our digital platform through the acquisition of additional mobile data during 2018. Systems and bandwidth
costs increased $6.2 million primarily as a result of our ongoing technology transformation to reduce complexity, increase capacity and transition to a cloud-
based environment from data centers.

These  increases  in  expenses  were  offset  by  decreases  in  employee  costs,  rent  and  depreciation,  and  other  costs.  Employee  costs  declined  $5.7  million,
primarily due to the capitalization of payroll costs for internal-use software development in 2018 totaling $3.7 million compared with no amounts capitalized
in 2017. In addition, employee costs decreased due to reduced headcount and restructuring efforts as discussed in Footnote 16, Organizational Restructuring,
offset by an increase in stock-based compensation expense. Lease expense and depreciation decreased $4.7 million due to assets fully depreciating in 2018.
Other cost of revenues decreased $2.0 million primarily due to reduced activity under our Digital Analytix ("DAx") transition services agreement as related
contracts wound down.

Selling and Marketing

Selling and marketing expenses consist primarily of employee costs, including salaries, benefits, commissions, stock-based compensation and other related
costs for personnel associated with sales and marketing activities, as well as costs related to online and offline advertising, industry conferences, promotional
materials, public relations, other sales and marketing programs and allocated overhead, which is comprised of lease expense and other facilities-related costs,
and depreciation expense generated by general purpose equipment and software.

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Selling and marketing expenses for the years ended December 31, 2019 and 2018 are as follows:

(In thousands)

Employee costs
Lease expense and depreciation(1)
Travel

Technology

Professional fees

Other

Years Ended December 31,

2019

  % of Revenue

2018

  % of Revenue

$ Change

% Change

$

71,979  

18.5%   $

87,591  

20.9%   $

(15,612)  

5,690  

3,260  

2,726  

2,521  

2,969  

1.5%  

0.8%  

0.7%  

0.6%  

0.8%  

7,670  

4,780  

1,042  

3,311  

4,001  

1.8%  

1.1%  

0.2%  

0.8%  

1.0%  

(1,980)  

(1,520)  

1,684  

(790)  

(1,032)  

(17.8)%

(25.8)%

(31.8)%

161.6 %

(23.9)%

(25.8)%

(17.8)%

Total selling and marketing expenses

$

89,145  

22.9%   $

108,395  

25.8%   $

(19,250)  

(1)As discussed in Footnote 2, Summary of Significant Accounting Policies, lease expense and depreciation for the year ended December 31, 2019 is not comparable to the year ended December 31,
2018 due to our adoption of ASC 842.

Selling and marketing expenses decreased by $19.3 million, or 17.8%, for the year ended December 31, 2019 as compared to the year ended December 31,
2018.  The  decrease  was  attributable  to  a  decrease  in  employee  costs  as  well  as  lease  expense  and  depreciation,  travel  and  professional  fees,  offset  by  an
increase in technology costs.

Employee costs decreased $15.6 million due to reduced headcount and restructuring efforts as discussed in Footnote 16, Organizational Restructuring. Lease
expense and depreciation decreased $2.0 million as a result of various lease terminations and decreased depreciation expense as various assets reached the end
of  their  depreciable  lives.  Travel  costs  decreased  $1.5 million  from  lower  headcount  while  professional  fees  decreased  $0.8  million  from  reduced  use  of
consultants. Offsetting these decreases in costs was an increase of $1.7 million in technology costs due certain license expenses that were previously included
in research and development expense.

Selling and marketing expenses for the years ended December 31, 2018 and 2017 are as follows:

Years Ended December 31,

(In thousands)

Employee costs

Lease expense and depreciation

Travel

Professional fees

Other

2018

  % of Revenue

$

87,591  

20.9%   $

2017
100,236  

7,670  

4,780  

3,311  

5,043  

1.8%  

1.1%  

0.8%  

1.2%  

10,304  

6,926  

6,551  

6,492  

  % of Revenue

$ Change

% Change

24.8%   $

(12,645)  

2.6%  

1.7%  

1.6%  

1.6%  

(2,634)  

(2,146)  

(3,240)  

(1,449)  

(12.6)%

(25.6)%

(31.0)%

(49.5)%

(22.3)%

(16.9)%

Total selling and marketing expenses

$

108,395  

25.8%   $

130,509  

32.3%   $

(22,114)  

Selling and marketing expenses decreased by $22.1 million, or 16.9%, for the year ended December 31, 2018 as compared to the year ended December 31,
2017. The decrease was the result of a decrease in employee costs, professional fees and lease expense and depreciation. Employee costs decreased $12.6
million, due to reduced headcount and restructuring efforts as discussed in Footnote 16, Organizational Restructuring and lower sales commissions, offset by
an increase in stock-based compensation. Lease expense and depreciation decreased $2.6 million due to assets fully depreciating in 2018. The decrease in
professional fees of $3.2 million was mainly due to the decreased use of consultants.

Research and Development

Research  and  development  expenses  include  product  development  costs,  consisting  primarily  of  employee  costs  including  salaries,  benefits,  stock-based
compensation and other related costs for personnel associated with research and development activities, third-party expenses to develop new products and
third-party  data  costs  and  allocated  overhead,  which  is  comprised  of  lease  expense  and  other  facilities-related  costs,  and  depreciation  expense  related  to
general purpose equipment and software.

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Research and development expenses for the years ended December 31, 2019 and 2018 are as follows:

Years Ended December 31,

(In thousands)

2019

  % of Revenue

2018

  % of Revenue

$ Change

% Change

Employee costs
Lease expense and depreciation(1)
Technology

Professional fees

Other

$

47,626  

12.3%   $

60,490  

14.4%   $

(12,864)  

5,958  

4,164  

2,860  

1,194  

1.5%  

1.1%  

0.7%  

0.3%  

7,057  

5,057  

2,668  

1,707  

1.7%  

1.2%  

0.6%  

0.4%  

(1,099)  

(893)  

192  

(513)  

Total research and development expenses

$

61,802  

15.9%   $

76,979  

18.4%   $

(15,177)  

(21.3)%

(15.6)%

(17.7)%

7.2 %

(30.1)%

(19.7)%

(1)As discussed in Footnote 2, Summary of Significant Accounting Policies, lease expense and depreciation for the year ended December 31, 2019 is not comparable to the year ended December 31,
2018 due to our adoption of ASC 842.

Research and development expenses decreased by $15.2 million, or 19.7%, for the year ended December 31, 2019 as compared to the year ended December
31, 2018. This is primarily attributable to a decrease in employee costs, lease expense and depreciation and technology costs.

Employee costs decreased $12.9 million due to reduced headcount and restructuring efforts as discussed in Footnote 16, Organizational Restructuring. Lease
expense and depreciation decreased $1.1 million as a result of various lease terminations and decreased depreciation expense as various assets reached the end
of their depreciable lives. Technology costs decreased $0.9 million due to certain license expenses that are now included in selling and marketing expense.

Research and development expenses for the years ended December 31, 2018 and 2017 are as follows:

(In thousands)

Employee costs

Lease expense and depreciation

Technology

Professional fees

Other

Years Ended December 31,

2018

  % of Revenue

2017

  % of Revenue

$ Change

% Change

$

60,490  

14.4%   $

71,527  

17.7%   $

(11,037)  

7,057  

5,057  

2,668  

1,707  

1.7%  

1.2%  

0.6%  

0.4%  

7,729  

4,736  

2,351  

2,680  

1.9%  

1.2%  

0.6%  

0.7%  

(672)  

321  

317  

(973)  

(15.4)%

(8.7)%

6.8 %

13.5 %

(36.3)%

(13.5)%

Total research and development expenses

$

76,979  

18.4%   $

89,023  

22.1%   $

(12,044)  

Research and development expenses decreased by $12.0 million, or 13.5%, for the year ended December 31, 2018 as compared to the year ended December
31, 2017. The decrease was primarily attributable to lower employee costs due to the capitalization of $5.1 million of payroll costs for internal-use software
development in 2018 compared with no amount capitalized in 2017. In addition, employee costs decreased due to reduced headcount and restructuring efforts
as discussed in Footnote 16, Organizational Restructuring, offset by an increase in stock-based compensation.

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General and Administrative

General and administrative expenses consist primarily of employee costs including salaries, benefits, stock-based compensation and other related costs, and
related expenses for executive management, finance, human capital, legal and other administrative functions, as well as professional fees, overhead, including
allocated  overhead,  which  is  comprised  of  lease  expense  and  other  facilities-related  costs,  depreciation  expense  related  to  general  purpose  equipment  and
software, and expenses incurred for other general corporate purposes.

General and administrative expenses for the years ended December 31, 2019 and 2018 are as follows:

(In thousands)

Employee costs

Professional fees
Lease expense and depreciation(1)
Bad debt expense

Transition services agreement

Other

Years Ended December 31,

2019

  % of Revenue

2018

  % of Revenue

$ Change

% Change

$

34,435  

18,385  

2,491  

727  

667  

9,714  

8.9%   $

4.7%  

0.6%  

0.2%  

0.2%  

2.5%  

38,094  

21,528  

3,711  

966  

9,035  

11,201  

84,535  

9.1%   $

5.1%  

0.9%  

0.2%  

2.2%  

2.7%  

(3,659)  

(3,143)  

(1,220)  

(239)  

(8,368)  

(1,487)  

20.2%   $

(18,116)  

(9.6)%

(14.6)%

(32.9)%

(24.7)%

(92.6)%

(13.3)%

(21.4)%

Total general and administrative expenses

$

66,419  

17.1%   $

(1)As discussed in Footnote 2, Summary of Significant Accounting Policies, lease expense and depreciation for the year ended December 31, 2019 is not comparable to the year ended December 31,
2018 due to our adoption of ASC 842.

General and administrative expenses decreased by $18.1 million, or 21.4%, for the year ended December 31, 2019 as compared to the year ended December
31, 2018. The decrease was largely attributable to a reduction in transition services agreement costs, employee costs, professional fees and lease depreciation
expense.  Transition  services  agreement  costs  decreased  $8.4  million  as  a  result  of  the  termination  of  a  three-year  DAx  transition  services  agreement.
Employee costs decreased primarily due to reduced headcount and restructuring efforts as discussed in Footnote 16, Organizational Restructuring, partially
offset by a $3.3 million increase in severance expense related to the departure of certain executives in 2019. Professional fees decreased $3.1 million  as  a
result of lower audit and compliance costs, offset by transaction costs associated with the sale of shares of Common Stock and warrants in June 2019. Lease
expense and depreciation decreased $1.2 million as a result of decreased depreciation expense as various assets reached the end of their depreciable lives and
decreased lease expense from various lease terminations and executed sublease agreements.

General and administrative expenses for the years ended December 31, 2018 and 2017 are as follows:

(In thousands)

Employee costs

Professional fees

Transition services agreement

Lease expense and depreciation

Bad debt expense

Other

Total general and administrative expenses

Years Ended December 31,

2018

  % of Revenue

2017

  % of Revenue

$ Change

% Change

$

$

38,094  

21,528  

9,035  

3,711  

966  

11,201  

84,535  

9.1%   $

5.1%  

2.2%  

0.9%  

0.2%  

2.7%  

20.2%   $

30,362  

17,383  

11,004  

3,148  

983  

11,771  

74,651  

7.5%   $

4.3%  

2.7%  

0.8%  

0.2%  

2.9%  

7,732  

4,145  

(1,969)  

563  

(17)  

(570)  

18.5%   $

9,884  

25.5 %

23.8 %

(17.9)%

17.9 %

(1.7)%

(4.8)%

13.2 %

General and administrative expenses increased by $9.9 million, or 13.2%, for the year ended December 31, 2018 as compared to the year ended December 31,
2017.  Employee  costs  increased  $7.7 million,  primarily  as  a  result  of  an  increase  in  stock-based  compensation  expense  of  $6.7  million  related  to  awards
granted under our 2018 Equity and Incentive Compensation Plan. We did not grant any stock-based awards in 2017. Professional fees increased $4.1 million
primarily  due  to  our  increased  costs  of  audit,  compliance  and  legal  services.  These  increased  costs  were  offset  by  a  $2.0  million  decrease  in  the  DAx
transition services agreement costs due to the wind down of contracts in 2018 compared with 2017.

Investigation and Audit Related

Investigation  and  audit  related  expenses  were  $4.3  million,  $38.3  million,  and  $83.4  million  for  the  years  ended  December  31,  2019,  2018,  and  2017,
respectively.  Investigation  expenses  include  professional  fees  associated  with  legal  and  forensic  accounting  services  rendered  in  connection  with  the
previously  disclosed  internal  Audit  Committee  investigation  into  matters  related  to  the  Company's  revenue  recognition  practices,  disclosures,  internal
controls, corporate culture and employment practices prior to 2017. Audit related expenses consist of professional fees associated with accounting related
consulting services and external auditor fees

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associated with the audit of our Consolidated Financial Statements for the prior years. Litigation related expenses include legal fees associated with various
lawsuits  or  investigations,  including  those  initiated  either  directly  or  indirectly  as  a  result  of  the  Audit  Committee's  investigation.  The  decrease  in
investigation and audit related expenses in 2019 as compared to 2018 is due to the conclusion of the Audit Committee investigation and multi-year audit in
2018, as well as the resolution of related legal proceedings. We resolved a related SEC investigation in September 2019, and as such, we expect these costs to
be minimal in 2020.

Amortization of Intangible Assets

Amortization expense consists of charges related to the amortization of intangible assets associated with acquisitions, primarily our Rentrak merger in which
we acquired $170.3 million of finite-lived intangible assets. Amortization of intangible assets decreased by $2.8 million, or 8.5%, for 2019 as compared to
2018  due  to  the  impairment  of  an  intangible  asset  as  described  below.  Amortization  of  intangible  assets  decreased  by  $2.0 million,  or  5.6%,  for  2018  as
compared to 2017 as a portion of these assets became fully amortized.

Impairment of Goodwill and Intangible Asset

In the second quarter of 2019, as a result of a sustained decline in our stock price and market capitalization, changes in management, and lower revenue,
among  other  factors,  we  performed  an  interim  impairment  review  of  our  goodwill  and  long-lived  assets.  Our  reporting  unit  did  not  pass  the  goodwill
impairment test, and as a result we recorded a $224.3 million impairment charge.

We also recorded an impairment charge related to our strategic alliance intangible asset. Changes in our projected revenue in certain non-U.S. geographic
markets due to the changing international competitive landscape as well as significant reductions in international staffing, resulted in a change in our long-
term view of the viability of the intangible asset. As such, our assessment yielded that the benefit of the strategic alliance would not be realized. The fair value
of the strategic alliance intangible asset was estimated using an income approach, resulting in an impairment charge for the full carrying value of the long-
lived asset of $17.3 million. While this was a non-cash charge, it is expected to reduce amortization expense by $3.0 million on an annualized basis.

For further information refer to Footnote 9, Goodwill and Intangible Assets and Item 7, Critical Accounting Policies.

Settlement of Litigation, Net

Settlement of litigation, net consists of gains and losses from the settlement of various litigation matters. The $2.9 million net settlement of litigation expense
for the year ended December 31, 2019 relates to the conclusion of the SEC investigation in September 2019. A civil monetary penalty of $5.0 million payable
to the SEC was offset by a clawback of $2.1 million from our former CEO, Serge Matta. The $5.3 million net settlement of litigation expense for the year
ended December 31, 2018 relates to the settlement and final resolution of a prior federal securities class action and shareholder derivative actions. The $82.5
million  net  settlement  of  litigation  expense  for  the  year ended December 31, 2017  primarily  relates  to  the  settlement  of  the  federal  securities  class  action
litigation, derivative actions, and Rentrak merger litigation.

Organizational Restructuring

We incurred restructuring expenses of $3.3 million, $11.8 million, and $10.5 million for the years ended December 31, 2019, 2018, and 2017, respectively,
related to significant reductions in headcount and reorganization of our business.

In 2019, we implemented two reduction in force plans in order to reduce costs and better align resources with business priorities.

In  2018,  we  implemented  an  organizational  restructuring  to  reduce  staffing  levels  and  rationalize  our  portfolio  of  leased  properties  which  resulted  in  the
termination of one operating lease, the extension of the lease related to our headquarters, and the sublease office space in various locations.

In 2017, we implemented an organizational restructuring to reduce staffing levels and exit certain geographic regions in order to decrease our global costs and
more effectively align our resources to business priorities.

Interest Expense, Net

Interest expense, net consists of interest income and interest expense. Interest income primarily consists of interest earned from our cash and cash equivalent
balances and imputed interest on our minimum commitment agreements with WPP plc and its affiliates. Interest expense primarily relates to interest on our
senior secured convertible notes ("Notes") and our finance leases of computer equipment and automobiles.

Interest expense, net, increased $15.1 million during 2019 to $31.5 million as compared to $16.5 million in 2018. Interest expense increased in 2019 primarily
as a result of the interest rate reset feature on the Notes. For additional information, refer to Item 7A, Quantitative and Qualitative Disclosures About Market
Risk. Interest on the Notes is payable, at our option, in cash, or, subject to certain conditions, through the issuance by us of shares of Common Stock.

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Interest expense, net, increased $15.8 million during 2018 to $16.5 million as compared to $0.7 million in 2017 as a result of the issuance of the Notes. The
increase  is  comprised  of  $11.0  million  of  interest,  $1.0  million  of  amortization  of  deferred  financing  costs  and  $4.8  million  from  the  amortization  of  the
discount on the Notes, offset by a decrease of $1.0 million in interest recognized on capital leases.

Other Income (Expense), Net

Other income (expense), net represents income and expenses incurred that are generally not recurring in nature or are not part of our normal operations.

Income from transition services represents reimbursement of costs incurred under the DAx transition services agreement and is offset as expense in cost of
revenues and general and administrative expenses.

The following is a summary of other income (expense), net:

(In thousands)
Change in fair value of financing derivatives

Change in fair value of warrants liability

Change in fair value of investment in equity securities

Transition services agreement income

Gain on forgiveness of obligation

Other

Total other income (expense), net

Years Ended December 31,

2019

2018

2017

5,100   $

(14,226)   $

(2,411)  

(2,324)  

534  

—  

755  

—  

1,443  

9,029  

—  

2,290  

1,654   $

(1,464)   $

—

—

—

11,080

4,000

125

15,205

$

$

Total other income, net for the year ended December 31, 2019 was $1.7 million as compared to total other expense, net of $1.5 million in 2018. The shift to
other income was primarily driven by the change in fair value of financing derivatives. Offsetting the increase to other income was a decrease in transition
services income, a decline in the fair value of equity securities (which we sold in 2019) and a decrease resulting from patent income in 2018 that was not
received in 2019.

Other expense, net of $1.5 million for the year ended December 31, 2018 compared to other income, net of $15.2 million for the year ended December 31,
2017 was driven primarily by the $14.2 million loss recorded as a result of changes in the fair value of the interest rate reset liability, notes option derivative
liability, and change of control derivative liability in 2018. Additionally, we had a $2.1 million reduction of income related to the DAx transition services
agreement due to the wind down of managed contracts, as well as debt forgiveness of $4.0 million in 2017 as we were released from our Strategic Partnership
Agreement with Adobe, Inc. with the remaining obligations forgiven. These decreases were offset in 2018 by a $2.0 million increase in patent income and a
$1.4 million increase due to a change in the fair value of equity securities.

Gain (Loss) from Foreign Currency Transactions

Our foreign currency transactions are recorded as a result of fluctuations in the exchange rate between the transactional currency and the functional currency
of foreign subsidiary transactions.

For the year ended December 31, 2019, the gain from foreign currency transactions was $0.3 million. The gain was primarily driven by fluctuations of the
average Chilean Peso against the U.S. Dollar exchange rate.

For the year ended December 31, 2018, the gain from foreign currency transactions was $1.3 million. The gain was primarily related to fluctuations in the
average U.S. Dollar to Euro, Canadian Dollar and Chilean Peso exchange rates.

For the year ended December 21, 2017, the loss from foreign currency transactions was $3.2 million and related to differences in the average U.S. Dollar to
Euro exchange rates.

Income Tax Benefit (Provision)

A valuation allowance has been established against our net U.S. federal and state deferred tax assets, and certain foreign deferred tax assets, including net
operating loss carryforwards. As a result, our income tax position is primarily related to foreign tax activity.

During the years ended December 31, 2019, 2018, and 2017, we recorded an income tax benefit (provision) of $1.0 million, $(3.7) million, and $2.7 million,
resulting in an effective tax rate of 0.3%, (2.4)%, and 1.0%, respectively. These effective tax rates differ from the U.S. federal statutory rate primarily due to
the effects of certain permanent items, foreign tax rate differences, and increases in the valuation allowance against our domestic deferred tax assets.

Included within the tax benefit for the year ended December 31, 2019 are income tax adjustments of $58.6 million related to the impairment of goodwill and
$15.2 million for permanent differences in the book and tax treatment of certain stock-based

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compensation,  limitations  on  the  deductibility  of  certain  executive  compensation,  nondeductible  interest  expense  on  debt  instruments  and  associated
derivatives, and other nondeductible expenses. Income tax expense of $17.3 million has also been included for the increase in valuation allowance recorded
against our deferred tax assets to offset the tax benefit of our operating losses in the U.S. and certain foreign jurisdictions.

Included within the tax expense for the year ended December 31, 2018, is an income tax adjustment of $19.7 million for permanent differences in the book
and tax treatment of certain stock-based compensation, limitations on the deductibility of certain executive compensation, nondeductible interest expense on
debt instruments and associated derivatives, and other nondeductible expenses. Income tax expense of $19.0 million has also been included for the increase in
valuation allowance recorded against our deferred tax assets to offset the tax benefit of our operating losses in the U.S. and certain foreign jurisdictions. We
completed our assessment of the TCJA provisions on our U.S. deferred taxes during 2018 and concluded that no material adjustments were required.

Included  within  the  total  tax  benefit  for  the  year  ended  December  31,  2017  is  an  income  tax  benefit  of  $8.3  million  related  to  the  impact  of  the  TCJA
provisions on our U.S. deferred taxes, including the reduction in the corporate tax rate from 35% to 21% and a change in our valuation allowance assessment.
Also included is income tax expense of $126.1 million related to the increase in valuation allowance recorded against our deferred tax assets to offset the tax
benefit of our operating losses in the U.S. and certain foreign jurisdictions.

Non-GAAP Financial Measures

To provide investors with additional information regarding our financial results, and to comply with a covenant under our Notes (described below), we are
disclosing herein Adjusted Earnings Before Interest, Taxes, Depreciation, and Amortization ("EBITDA") and non-GAAP net loss, each of which are non-
GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP
financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to
view our core business performance using the same metrics that management uses to evaluate our performance.

EBITDA is defined as GAAP net income (loss) plus or minus interest, taxes, depreciation and amortization of intangible assets and finance leases. We define
Adjusted EBITDA as EBITDA plus or minus stock-based compensation expense as well as other items and amounts that we view as not indicative of our
core operating performance, specifically: charges for matters relating to the Audit Committee investigation, such as litigation and investigation-related costs,
costs  associated  with  tax  projects,  audits,  consulting  and  other  professional  fees;  other  legal  proceedings  specified  in  the  Notes;  settlement  of  certain
litigation; restructuring expense; transaction costs related to the issuance of equity securities; non-cash impairment charges; and non-cash changes in the fair
value of financing derivatives, warrants liability and investments in equity securities.

We define non-GAAP net loss as GAAP net income (loss) plus or minus stock-based compensation expense and amortization of intangible assets, as well as
other items and amounts that we view as not indicative of our core operating performance, specifically: charges for matters relating to the Audit Committee
investigation, such as litigation and investigation-related costs, costs associated with tax projects, audits, consulting and other professional fees; other legal
proceedings specified in the Notes; settlement of certain litigation; restructuring expense; transaction costs related to the issuance of equity securities; non-
cash impairment charges; and non-cash changes in the fair value of financing derivatives, warrants liability and investments in equity securities. We changed
our  definition  of  non-GAAP  net  loss  in  2018  to  adjust  for  amortization  of  intangible  assets,  a  change  that  is  intended  to  better  reflect  our  core  operating
performance.

Our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a
substitute for analysis of our results as reported under GAAP. The limitations of such non-GAAP measures include the following:

•

•

•
•

•

•

Adjusted  EBITDA  does  not  reflect  tax  or  interest  payments  that  represent  a  reduction  in  cash  available  to  us  (or,  in  the  case  of  interest  paid  in
Common Stock, that represent additional dilution to our existing stockholders);
Depreciation and amortization are non-cash charges and the assets being depreciated may have to be replaced in the future. Adjusted EBITDA does
not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;
Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;
Adjusted EBITDA and non-GAAP net loss do not reflect cash payments relating to fees incurred in connection with issuance of equity securities,
restructuring, litigation and the Audit Committee investigation, such as litigation and investigation-related costs, costs associated with tax projects,
audits and other professional, consulting or other fees incurred in connection with our prior-year audits and certain legal proceedings, all of which
represent a reduction in cash available to us;
Adjusted EBITDA and non-GAAP net loss do not consider the impact of stock-based compensation and similar arrangements that represent dilution
to our existing stockholders;
Adjusted EBITDA and non-GAAP net loss do not consider impairment of goodwill and long-lived assets, which represents a decline in the value of
our assets;

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•

•

Adjusted EBITDA and non-GAAP net loss do not consider possible cash gains or losses related to our financing derivatives, warrants liability or

investment in equity securities; and

Other companies, including companies in our industry, may calculate any of these non-GAAP financial measures differently, which reduces their

usefulness as comparative measures.

Because  of  these  and  other  limitations,  you  should  consider  Adjusted  EBITDA  and  non-GAAP  net  loss  alongside  GAAP-based  financial  performance
measures,  including  GAAP  revenue  and  various  cash  flow  metrics,  net  income  (loss)  and  our  other  GAAP  financial  results.  Management  addresses  the
inherent limitations associated with using non-GAAP financial measures through disclosure of such limitations, presentation of our financial statements in
accordance with GAAP and a reconciliation of Adjusted EBITDA and non-GAAP net loss to the most directly comparable GAAP measure, net income (loss).

Under our Notes, we are required to disclose Consolidated EBITDA, a non-GAAP financial measure, on a quarterly basis. Consolidated EBITDA, as defined
for purposes of the Notes, was the same as Adjusted EBITDA as presented below.

The following table presents a reconciliation of net loss (GAAP) to Adjusted EBITDA for each of the periods identified:

(In thousands)
Net loss (GAAP)

Income tax (benefit) provision

Interest expense, net

Depreciation

Amortization expense of finance leases

Amortization of intangible assets

EBITDA

Adjustments:

Stock-based and expected awards compensation expense(3)
Investigation and audit related
Settlement of certain litigation, net(2)
Restructuring

Impairment of goodwill

Impairment of intangible asset
Other expense (income), net (1)

Adjusted EBITDA

Years Ended December 31,

2019

2018

2017

$

(338,996)

$

(159,268)

$

(281,393)

(1,007)

31,526

12,778

2,413

30,076

(263,210)

16,695

4,305

2,900

3,263

224,272

17,308

682

$

6,215   $

3,706

16,465

17,259

—

32,864

(88,974)

37,151

38,338

5,250

11,837

—

—

12,783

16,385   $

(2,717)

661

23,339

—

34,823

(225,287)

34,261

83,398

82,533

10,510

—

—

(4,125)

(18,710)

(1) In 2019 and 2018, adjustments to other income (expense), net, reflect non-cash changes in the fair value of financing derivatives, warrants liability and equity securities investment included in
other income (expense), net and certain legal expenses defined by the Notes and classified as general and administrative expenses on our Consolidated Statements of Operations and Comprehensive
Loss. Additionally, we recorded transaction costs related to the issuance of warrants, which costs were allocated to the warrants liability and recorded in general and administrative expenses in the
Consolidated  Statements  of  Operations  and  Comprehensive  Loss.  The  remaining  transaction  costs  were  recorded  in  additional  paid-in  capital  in  the  Consolidated  Balance  Sheets.  For  more
information regarding this adjustment, see Footnote 5, Stockholders' Equity.
(2) Settlement of certain litigation, net includes settlement amounts incurred for certain legal proceedings defined by the Notes, which amounts are classified as general and administrative expenses
in the Consolidated Statements of Operations and Comprehensive Loss.
(3) 2017 includes $16.9 million related to a stock-based retention program that was settled in cash for employees who departed prior to issuance of equity.

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The following table presents a reconciliation of net loss (GAAP) to non-GAAP net loss for each of the periods identified:

(In thousands)
Net loss (GAAP)

Adjustments:

Stock-based and expected awards compensation expense(4)
Investigation and audit related
Amortization of intangible assets(3)
Settlement of certain litigation, net(2)
Restructuring

Impairment of goodwill

Impairment of intangible asset
Other expense (income), net (1)

Non-GAAP net loss

Years Ended December 31,

2019

2018

2017

$

(338,996)

$

(159,268)

$

(281,393)

16,695

4,305

30,076

2,900

3,263

224,272

17,308

682

$

(39,495)   $

37,151

38,338

32,864

5,250

11,837

—

—

12,783

(21,045)   $

34,261

83,398

34,823

82,533

10,510

—

—

(4,125)

(39,993)

(1) In 2019 and 2018, adjustments to other income (expense), net, reflect non-cash changes in the fair value of financing derivatives, warrants liability and equity securities investment included in
other income (expense), net and certain legal expenses defined by the Notes and classified as general and administrative expenses on our Consolidated Statements of Operations and Comprehensive
Loss. Additionally, we recorded transaction costs related to the issuance of warrants, which costs were allocated to the warrants liability and recorded in general and administrative expenses in the
Consolidated  Statements  of  Operations  and  Comprehensive  Loss.  The  remaining  transaction  costs  were  recorded  in  additional  paid-in  capital  in  the  Consolidated  Balance  Sheets.  For  more
information regarding this adjustment, see Footnote 5, Stockholders' Equity.
(2) Settlement of certain litigation, net includes settlement amounts incurred for certain legal proceedings defined by the Notes, which amounts are classified as general and administrative expenses
in the Consolidated Statements of Operations and Comprehensive Loss.
(3) In 2018, amortization of intangible assets was added as an adjustment in our calculation of non-GAAP net loss. Prior year non-GAAP net loss has been recast to include this adjustment, which is
intended to better reflect our core operating performance.
(4) 2017 includes $16.9 million related to a stock-based retention program that was settled in cash for employees who departed prior to issuance of equity.

Liquidity and Capital Resources

The following table summarizes our cash flows:

(In thousands)

Consolidated Statements of Cash Flow Data:

Net cash used in operating activities

Net cash (used in) provided by investing activities

Net cash provided by (used in) financing activities

Effect of exchange rate changes on cash, cash equivalents and restricted cash

Net increase (decrease) in cash, cash equivalents and restricted cash

Years Ended December 31,

2019

2018

2017

  $

  $

  $

  $

  $

(4,636)   $

(10,460)   $

31,973   $

(302)   $

16,575   $

(72,575)   $

(13,814)   $

93,119   $

(1,657)   $

5,073   $

(56,405)

18,254

(7,518)

2,453

(43,216)

Our  principal  uses  of  cash  historically  consisted  of  cash  paid  for  payroll  and  other  operating  expenses,  payments  related  to  investments  in  equipment,
primarily to support our consumer panels and technical infrastructure required to deliver our products and services and support our customers, and service of
our  debt  and  lease  facilities.  We  have  also  incurred  significant  professional  fees  relating  to  our  Audit  Committee's  investigation,  subsequent  audit  and
compliance efforts, management changes and various legal proceedings.

As of December 31, 2019, our principal sources of liquidity consisted of cash, cash equivalents and restricted cash totaling $66.8 million,  including  $20.2
million in restricted cash.

Our  principal  sources  of  liquidity  have  historically  been  our  cash  and  cash  equivalents,  as  well  as  cash  flow  generated  from  our  operations.  Our  recent
operating  losses,  including  the  significant  costs  associated  with  the  investigation  and  completing  the  audit  of  our  prior  years'  consolidated  financial
statements, resulted in a need to secure long-term financing. In 2018, we entered into agreements with funds affiliated with or managed by Starboard Value
LP (collectively, "Starboard"), pursuant to which we issued and sold to Starboard a total of $204.0 million in Notes as well as warrants to purchase shares of
our Common Stock in exchange for $100.0 million in cash and 4,000,000 shares of Common Stock. See "Senior Secured Convertible Notes" below.

Prior  to  April  2019,  we  paid  our  quarterly  accrued  interest  liability  on  the  Notes  in  cash.  In  April,  July  and  October  2019,  we  paid  our  quarterly  accrued
interest liability on the Notes through the issuance of Common Stock. In January 2020, we paid our quarterly accrued interest liability in cash; the amount
was accrued in short term liabilities as of December 31, 2019.

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In  June  2019,  we  issued  2,728,513  shares  of  our  Common  Stock  and  four  series  of  warrants  in  a  private  placement  to  CVI  Investments,  Inc.  ("CVI")  in
exchange for gross cash proceeds of $20.0 million. See "Sale of Common Stock and Warrants" below.

During the nine months ended September 30, 2019, we sold our investment in equity securities for total cash proceeds of $3.8 million, of which $3.1 million
was received in July 2019. See Footnote 2, Summary of Significant Accounting Policies for additional information.

In December 2019, we issued a secured term note ("Secured Term Note") for gross proceeds of $13.0 million. See "Secured Term Note" below.

Our liquidity could be negatively affected by a decrease in demand for our products and services or additional losses from operations, as well as payment of
expenses incurred in prior periods. Our liquidity could also be negatively affected if we elect to pay our interest liability on the Notes (currently set at 12.0%
per year) in cash in lieu of Common Stock. For additional information on our interest liability, see Footnote 4, Long-term Debt. Finally, our liquidity could be
significantly affected if we are unable to maintain compliance with the affirmative and negative covenants in our Notes, including the minimum cash balance
requirement described below. If we fail to comply with our covenants, we could be required to redeem the Notes at a premium. The source of funds for any
such redemption would be our available cash or, possibly, other financing. Based on our current plans, including actions within management's control, we do
not anticipate a breach of these covenants that would result in an event of default under the Notes; however, any such breach could have a material impact on
our liquidity.

We  continue  to  be  focused  on  maintaining  flexibility  in  terms  of  sources,  amounts  and  the  timing  of  any  potential  financing,  refinancing  or  strategic
transaction  in  order  to  best  position  the  Company  for  future  success.  We  believe  that  our  sources  of  funding  will  be  sufficient  to  satisfy  our  currently
anticipated requirements for at least the next 12 months. However, we cannot predict with certainty the outcome of our actions to generate liquidity, including
the availability of additional financing.

Restricted Cash

Restricted cash represents our requirement to collateralize the Secured Term Note, outstanding letters of credit, international payroll processing exposures and
lines of credit related to certain of our corporate credit card programs and international payroll processing exposures. As of December 31, 2019 and 2018, we
had $20.2 million and $6.1 million of restricted cash, respectively, with the increase due primarily to the issuance of the Secured Term Note.

Credit Facility

In 2018, we entered into a Security Agreement with Wells Fargo Bank, N.A. to issue standby letters of credit on our behalf. As of December 31, 2019, $3.3
million in letters of credit were outstanding and cash collateralized under the Security Agreement with Wells Fargo Bank, N.A.

Sale-Leaseback Financing Transaction

In  June  2019,  we  entered  into  an  arrangement  with  a  vendor  to  sell  and  lease  back  certain  previously  acquired  computer  and  other  equipment.  The
arrangement,  which  resulted  in  cash  proceeds  of  $4.3  million,  requires  lease  payments  over  a  24-month  term  for  total  consideration  of  $4.8  million,  with
control of the equipment transferring to the vendor at the end of the lease term.

Sale of Common Stock and Warrants

On June 23, 2019, we entered into a Securities Purchase Agreement with CVI pursuant to which we sold to CVI for aggregate gross proceeds of $20.0 million
(i) 2,728,513 shares of Common Stock and (ii) Series A Warrants, Series B-1 Warrants, Series B-2 Warrants and Series C Warrants to initially purchase up to
11,654,033 shares of Common Stock (the "Private Placement"). On October 14, 2019, we issued 2,728,513 shares of Common Stock to CVI upon exercise by
CVI of the Series C Warrants. As a result of this exercise, the number of shares issuable under our Series A Warrants was increased by 2,728,513. On January
29, 2020, the Series B-1 Warrants expired unexercised.

For additional information on the Private Placement, refer to Footnote 5, Stockholders' Equity.

Senior Secured Convertible Notes

On  January  16,  2018,  we  entered  into  certain  agreements  with  Starboard,  pursuant  to  which  we  issued  and  sold  to  Starboard  $150.0 million  in  Notes  in
exchange for $85.0 million in cash and 2,600,000 shares of Common Stock. We also agreed to issue to Starboard warrants to purchase 250,000  shares  of
Common Stock at a price of $0.01 per share, as adjusted pursuant to the terms of the warrants. The warrants were issued on October 12, 2018 and exercised in
full on April 3, 2019 for 323,448 shares of Common Stock. On May 17, 2018, we issued and sold to Starboard $50.0 million of Notes in exchange for $15.0
million  in  cash  and  1,400,000  shares  of  Common  Stock.  Later  in  2018,  we  issued  an  aggregate  of  $4.0 million  in  Notes  to  Starboard,  bringing  the  total
balance of Notes as of December 31, 2019 to $204.0 million.

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On November 6, 2019, we entered into an amendment with Starboard that prescribed the terms under which we may redeem the Notes for cash in the event of
a qualifying change of control, as defined in the amendment.

The Notes contain certain affirmative and restrictive covenants with which we must comply, including (i) covenants with respect to limitations on additional
indebtedness,  (ii)  limitations  on  liens,  (iii)  limitations  on  certain  payments,  (iv)  maintenance  of  certain  minimum  cash  balances  ($40.0  million  effective
August 6, 2019) and (v) the timely filing of certain disclosures with the SEC. We are in compliance with the Notes covenants as of December 31, 2019. As
discussed above, any breach of these covenants could have a significant negative effect on our liquidity.

For additional information about the terms of the Notes, refer to Footnote 4, Long-term Debt.

Secured Term Note

On  December  31,  2019,  our  wholly  owned  subsidiary,  Rentrak  B.V.,  entered  into  an  agreement  with  several  third  parties  for  the  Secured  Term  Note  in
exchange for gross proceeds of $13.0 million. The Secured Term Note matures on December 31, 2021 and has an annual interest rate of 9.75% that is payable
monthly in cash.

For additional information, refer to Footnote 4, Long-term Debt.

Operating Activities

Our primary source of cash provided by operating activities is revenues generated from sales of our Ratings and Planning, Analytics and Optimization, and
Movies Reporting and Analytics products and services. Our primary uses of cash from operating activities include personnel costs and costs related to data
and  infrastructure  used  to  develop  and  maintain  our  products  and  services.  We  have  also  incurred  significant  professional  fees  relating  to  the  Audit
Committee's investigation, subsequent audit and compliance efforts, management changes, and various legal proceedings.

Cash  used  in  operating  activities  is  calculated  by  adjusting  our  net  loss  for  changes  in  working  capital,  as  well  as  by  excluding  non-cash  items  such  as:
depreciation, non-cash operating lease expense, amortization expense of finance leases and intangible assets, impairment of goodwill and intangible asset,
stock-based compensation, deferred tax (benefit) provision, change in the fair value of financing derivatives, warrants liability and equity securities, non-cash
interest expense related to the Notes, accretion of debt discount, and amortization of deferred financing costs.

Net cash used in operating activities in 2019 was $4.6 million compared to net cash used of $72.6 million in 2018. The decrease in cash used in operating
activities during 2019 as compared to 2018 was primarily attributable to a decrease in cash operating expenses driven by lower investigation and audit related
expenses and headcount, and extended trade payables. This drove a net increase in operating assets and liabilities of $4.3 million for the year ended December
31, 2019 as compared to a net decrease of $23.2 million for the year ended December 31, 2018. In addition, there was a net decrease in cash used of $4.4
million related to interest payments made on the Notes in stock in lieu of cash during 2019.

Net cash used in operating activities in 2018 was $72.6 million compared to net cash used of $56.4 million in 2017. The increase in cash used in operating
activities  during  2018  as  compared  to  2017  was  primarily  attributable  to  a  $90.0  million  increase  in  payments  of  our  outstanding  liabilities,  driven  by
investigation and audit related expenses, cash interest payments on the Notes and settlement of compensation liabilities.

Investing Activities

Cash  used  in  investing  activities  primarily  consists  of  payments  related  to  capitalized  internal-use  software  costs,  purchases  of  computer  and  network
equipment to support our technical infrastructure, and furniture and equipment.

Net cash used in investing activities in 2019 was $10.5 million compared to net cash used in investing activities of $13.8 million in 2018. The decrease in
cash used in investing activities was attributable to $3.8 million in cash received from the sale of an equity security. Increased capitalized costs of $1.9 million
were offset by a $1.5 million decrease in purchases of property and equipment.

Net cash used in investing activities in 2018 was $13.8 million compared to net cash provided by investing activities of $18.3 million in 2017. The shift from
cash provided by investing activities to cash used in investing activities was mainly attributable to the sales of marketable securities in 2017 compared with
the increase in cash used for the development of internal-use software in 2018. We did not capitalize any internal-use software costs in 2017.

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Financing Activities

Net cash provided by financing activities in 2019 was $32.0 million compared to net cash provided by financing activities of $93.1 million in 2018. In 2019,
we  raised  gross  cash  proceeds  of  $20.0 million  from  the  sale  of  shares  of  Common  Stock  and  warrants  in  the  Private  Placement,  $13.0 million  from  the
issuance of the Secured Term Note, and $4.3 million from a sale lease-back transaction. We also had a decrease of debt issuance costs of $5.1 million in 2019
compared to 2018. By comparison, in 2018 we generated gross cash proceeds of $100.0 million from the issuance of Notes, partially offset by a $9.7 million
decrease in proceeds from subscription receivables which ended in 2018.

Net cash provided by financing activities in 2018 was $93.1 million compared to net cash used in financing activities of $7.5 million in 2017. The change was
largely due to the cash proceeds of $100.0 million from the issuance of the Notes. These proceeds were offset by debt issuance costs of $5.1 million and the
use of $5.3 million of cash to cover minimum statutory withholding taxes due upon the vesting of certain restricted stock and restricted stock unit awards and
exercise of stock options in 2018.

Contractual Payment Obligations

We are subject to certain contractual arrangements that are long-term in nature.

The information set forth below summarizes our contractual obligations as of December 31, 2019 that are fixed and determinable.

(In thousands)
Operating lease obligations(1)
Finance lease obligations(2)
Sale-leaseback financing transaction(3)
Long-term debt obligations(4)
Unconditional purchase obligations with MVPDs(5)
Other long-term obligations(6)
Total

Total

Less Than
1 Year

1-3 Years

3-5
Years

More
Than 5
Years

  $

75,059   $

12,739   $

21,107   $

18,489   $

22,724

4,966  

3,669  

217,000  

102,609  

3,860  

2,161  

2,247  

—  

41,035  

2,114  

2,783  

1,422  

217,000  

43,052  

1,746  

22  

—  

—  

18,522  

—  

—

—

—

—

—

  $

407,163   $

60,296   $

287,110   $

37,033   $

22,724

(1) Operating lease obligations represent future lease commitments, primarily for real estate leases, accounted for under ASC 842. See Footnote 8, Leases for more information.
(2) Finance lease obligations represent future lease commitments, primarily for equipment leases, accounted for under ASC 842. See Footnote 8, Leases for more information.
(3) We entered into a sale-leaseback arrangement with a vendor in June 2019. See Footnote 4, Long-term Debt for more information.
(4) In 2018, we entered into several agreements with Starboard whereby we issued Notes in exchange for cash and shares of Common Stock. In 2019 our wholly owned subsidiary Rentrak B.V.,
entered into a Secured Term Note. See Footnote 4, Long-term Debt for more information.
(5)  Unconditional  purchase  obligations  with  MVPDs  include  contractual  arrangements  with  MVPDs  for  the  purchase  of  TV  viewing  data  that  is  used  in  our  products,  primarily  reported  in  the
Ratings & Planning solution group. If these arrangements are canceled by the MVPDs, we have the ability to terminate contracts with our end customers. Commitments reflected herein relate to
purchases of data/future obligations after December 31, 2019.
(6) Other long-term obligations include future commitments for software licenses and the right to access cloud-based solutions under long-term contracts.

Future Capital Requirements

Our ability to generate cash is subject to our performance, general economic conditions, industry trends and other factors, including expenses from ongoing
compliance  efforts  and  related  to  various  legal  proceedings,  as  well  as  trade  payables  and  service  of  our  debt  and  lease  facilities.  To  the  extent  that  our
existing cash, cash equivalents and operating cash flow, together with any proceeds from previous financing arrangements, are insufficient to fund our future
activities and requirements, we may need to raise additional funds through public or private equity or debt financing. If we issue additional equity securities in
order to raise additional funds or pay interest on the Notes, further dilution to existing stockholders may occur.

Off-Balance Sheet Arrangements

We have no material off-balance sheet arrangements (as defined in Item 303 of Regulation S-K) other than certain purchase obligations with MVPDs, which
are disclosed in the Contractual Payment Obligations table above.

Critical Accounting Policies

Our  discussion  and  analysis  of  our  financial  condition  and  results  of  operations  are  based  on  our  Consolidated  Financial  Statements,  which  have  been
prepared in accordance with generally accepted accounting principles in the U.S. ("GAAP"). The preparation of these financial statements requires us to make
estimates, assumptions and judgments that affect the amounts reported in our Consolidated Financial Statements and the accompanying Notes to Consolidated
Financial Statements. We base our estimates on

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historical  experience  and  on  various  other  assumptions  that  we  believe  to  be  reasonable  under  the  circumstances.  Actual  results  may  differ  from  these
estimates.

While our significant accounting policies are described in more detail in the Notes to Consolidated Financial Statements included in Item 8 of this 10-K, we
believe  the  following  accounting  policies  to  be  the  most  critical  to  the  judgments  and  estimates  used  in  the  preparation  of  our  Consolidated  Financial
Statements.

Accounting for Warrants

During the second quarter of 2019, we issued warrants which were determined to be freestanding financial instruments that qualify for liability treatment as a
result  of  a  net  cash  settlement  feature  associated  with  a  cap  on  the  issuance  of  shares  under  certain  circumstances.  Changes  in  the  fair  value  of  these
instruments are immediately recorded in other income (expense), net in the Consolidated Statements of Operations and Comprehensive Loss.

The fair value of the warrants is determined using a Monte Carlo simulation analysis within an option pricing model. The fair value estimate is determined
using  an  estimate  for  our  credit  rating,  probability  of  change  of  control,  dividend  yield,  risk-free  rate,  remaining  term  of  the  warrants  and  volatility.  The
valuation is derived from techniques which utilize inputs, certain of which are significant and unobservable, that result in classification of the warrants as a
Level 3 fair value measurement.

The fair value of the warrants is estimated using forward projections of stock issuances with relative certainty and estimated cash payments at each exercise
date discounted back to the valuation date at rates commensurate with the remaining term of the related warrants. The primary sensitivity in the valuation of
each warrant liability is driven by our Common Stock price at the measurement date and the observable volatility of the Common Stock.

Refer to Footnote 6, Fair Value Measurements for the significant inputs used to determine the fair value of the warrants as of December 31, 2019.

Impairment of Long-Lived Assets

Our long-lived assets consist of property and equipment and finite-lived intangible assets. We evaluate our long-lived assets for impairment whenever events
or  changes  in  circumstances  indicate  the  carrying  value  of  such  assets  may  not  be  recoverable.  If  an  indication  of  impairment  is  present,  we  compare  the
estimated  undiscounted  future  cash  flows  to  be  generated  by  the  asset  group  to  its  carrying  amount.  Recoverability  measurement  and  estimation  of
undiscounted  cash  flows  are  grouped  at  the  lowest  level  for  which  identifiable  cash  flows  are  largely  independent  of  the  cash  flows  of  other  assets  and
liabilities. If the undiscounted future cash flows are less than the carrying amount of the asset group, we record an impairment loss equal to the excess of the
asset group's carrying amount over its fair value. The fair value is determined based on valuation techniques such as a comparison to fair values of similar
assets or using a discounted cash flow analysis.

During the second quarter of 2019, we evaluated our strategic alliance asset group for recoverability. Our assessment considered the changes in our projected
revenue  in  certain  non-U.S.  geographic  markets  due  to  the  changing  international  competitive  landscape  as  well  as  significant  reductions  in  international
staffing during the second quarter, which resulted in a change in our long-term view of the viability of the intangible asset. As such, our analysis yielded that
the  benefit  of  the  strategic  alliance  would  not  be  realized,  and  the  related  investment  would  not  be  recoverable.  The  fair  value  of  the  strategic  alliance
intangible asset was estimated using the income approach, resulting in a non-cash impairment charge for the full carrying value of the asset. Consequently, we
recorded  a  $17.3  million  impairment  charge  during  the  year  ended  December  31,  2019  in  our  Consolidated  Statements  of  Operations  and  Comprehensive
Loss.

Although  we  believe  that  the  carrying  values  of  our  long-lived  assets  are  appropriately  stated,  changes  in  strategy  or  market  conditions,  significant
technological developments or significant changes in legal or regulatory factors could significantly impact these judgments and require future adjustments to
recorded asset balances. 

Revenue Recognition

We apply the provisions of Accounting Standards Codification ("ASC") 606, Revenue from Contracts with Customers and all related appropriate guidance.
We  recognize  revenue  under  the  core  principle  of  depicting  the  transfer  of  promised  goods  and  services  to  our  customers  in  an  amount  that  reflects  the
consideration to which we expect to be entitled. In order to achieve that core principle, we apply the following five-step approach: (1) identify the contract
with  a  customer,  (2)  identify  the  performance  obligations  in  the  contract,  (3)  determine  the  transaction  price,  (4)  allocate  the  transaction  price  to  the
performance obligations in the contract, and (5) recognize revenue when a performance obligation is satisfied.

Our  contracts  with  customers  may  include  multiple  promised  goods  and  services,  consisting  of  the  various  services  we  offer.  Contracts  with  multiple
performance  obligations  typically  consist  of  a  mix  of  subscriptions  to  online  products,  our  online  database  and  custom  products  and  services.  At  contract
inception, we identify performance obligations by evaluating whether the promised

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goods and services are capable of being distinct within the context of the contract. Promised goods and services that are not distinct are combined until the
combined bundle of goods and services is distinct.

In general, transaction price is determined by estimating the fixed amount of consideration to which we are entitled for transfer of goods and services and all
relevant sources and components of variable consideration. Variable consideration is estimated based on the most likely amount or expected value approach.
Once we select a method to estimate variable consideration for a particular type of performance obligation, we will apply that method consistently. We will
constrain estimates of variable consideration only to the extent that it is probable that significant reversal in the amount of cumulative revenue recognized will
not occur.

Significant  judgment  is  required  to  determine  the  stand-alone  selling  price  ("SSP")  for  each  performance  obligation.  We  allocate  transaction  price  to  each
performance obligation based on relative SSP.

For  the  majority  of  our  products  and  services,  we  apply  an  adjusted  market  assessment  approach  for  the  determination  of  SSP  for  identified  performance
obligations.  In  general,  we  bundle  multiple  products  and  very  few  are  sold  on  a  standalone  basis.  We  use  rate  cards  and  pricing  calculators  that  are
periodically  reviewed  and  updated  to  reflect  the  latest  sales  data  and  observable  inputs  by  industry,  channel,  geography,  customer  size,  and  other  relevant
groupings. Certain products are sold on a standalone basis in a narrow band of prices. If a product is sold outside of the narrow band of prices, it will be
assigned the midpoint of the narrow band for purposes of allocating transaction price on a relative SSP basis.

We recognize revenue when (or as) we satisfy a performance obligation by transferring promised goods or services to a customer. Customers may obtain the
control of promised goods or services over time or at a point in time.

We enter into a limited number of monetary contracts that involve both the purchase and sale of services with a single counterparty. We assess each contract
to determine if the revenue and expense should be presented gross or net. We recognize revenue for these contracts to the extent that SSP is established for
distinct services provided. Any excess consideration above the established standalone selling price of services is presented as an offset to cost of revenues in
the Consolidated Statements of Operations and Comprehensive Loss.

Goodwill

Goodwill represents the excess of the purchase price over the fair value of identifiable assets acquired and liabilities assumed when a business is acquired.
The  valuation  of  goodwill  involves  the  use  of  management's  estimates  and  assumptions  and  can  have  a  significant  impact  on  future  operating  results.
Goodwill is not amortized but is evaluated for impairment at least annually, as of October 1, by comparing the fair value of a reporting unit to its carrying
value including goodwill recorded by the reporting unit.

We  have  one  reporting  unit.  As  such,  we  perform  the  impairment  assessment  for  goodwill  at  the  enterprise  level.  Goodwill  is  reviewed  for  possible
impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of the reporting unit below
the carrying value. We initially assess qualitative factors to determine if it is necessary to perform the goodwill impairment review. We review the goodwill
for impairment if, based on our assessment of the qualitative factors, we determine that it is more likely than not that the fair value of its reporting unit is less
than the carrying value, or if we decide to bypass the qualitative assessment. We review the carrying value of our reporting unit utilizing a combination of the
discounted cash flow model and a market value approach. We make assumptions regarding estimated future cash flows, discount rates, long-term growth rates
and market values to determine the estimated fair value of its reporting unit.

A discounted cash flow analysis requires the use of various assumptions, including; expectations of future cash flows, growth rates, tax rates, and discount
rates in developing the present value of projected cash flows. The following assumptions are significant to our discounted cash flow analysis:

Projected  financial  performance:  expected  future  cash  flows  and  growth  rates  are  based  upon  assumptions  of  our  future  revenue  growth  and
operating  costs.  Actual  results  of  operations  and  cash  flows  will  likely  differ  from  those  utilized  in  our  discounted  cash  flow  analysis,  and  it  is
possible  that  those  differences  could  be  material.  We  monitor  for  events  and  circumstances  that  could  negatively  impact  the  key  assumptions  in
determining fair value, including long-term revenue growth projects, profitability, discount rates, volatility in our market capitalization, and general
industry, micro and macro-economic conditions.

Long-term growth rate: the long-term growth rate represents the rate at which our single reporting unit's earnings are expected to grow or losses to
decrease.  Our  assumed  long-term  growth  rate  was  based  on  projected  long-term  inflation  and  gross  domestic  product  growth  estimates  for  the
countries in which we operate and a long-term growth estimate for our business and the industry in which we operate. The long-term growth rate
utilized in the 2019 annual impairment analysis was 3.0%.

Discount rate: our reporting unit's future cash flows are discounted at a rate that is consistent with our average weighted cost of capital that is likely
to be utilized by market participants. The weighted-average cost of capital is our estimate of the overall returns required by both debt and equity
investors, weighted by their respective contributions of capital. We used a 18.0% discount rate in the 2019 annual impairment analysis.

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In addition, we also use a market-based approach to estimate the value of our reporting unit. The market value is estimated by comparing our reporting unit to
publicly-traded  companies  and/or  to  publicly-disclosed  business  mergers  and  acquisitions  in  similar  lines  of  business.  The  value  of  the  business  entity  is
based on pricing multiples of certain financial parameters observed in the comparable companies.

We performed an interim analysis as of June 30, 2019 and determined that goodwill was impaired. Refer to Footnote 9, Goodwill and Intangible Assets for
further information. We completed our annual assessment on October 1, 2019, and there was no further impairment of goodwill at the assessment date.

Goodwill allocated to our single reporting unit as of December 31, 2019 was $416.4 million. As of our October 1, 2019 annual assessment, the estimated fair
value of our reporting unit exceeded its carrying value by approximately 6%. The projected long-term cash flows used in our fair value estimate are consistent
with our most recent operating plan and are dependent on the successful execution of our business plan, overall industry growth rates and the competitive
environment.

We monitor for events and circumstances that could negatively impact the key assumptions in determining fair value, including long-term revenue growth
projections, profitability, discount rates, volatility in our market capitalization, and general industry, market and macro-economic conditions. If the reporting
unit's future performance falls below our expectations, or there are negative revisions to other significant assumptions, including the long-term growth rate or
discount rate, we may need to record a material, non-cash goodwill impairment charge in a future period.

Derivative Financial Instruments

We  have  derivative  financial  instruments  that  are  not  hedges  and  do  not  qualify  for  hedge  accounting.  Changes  in  the  fair  value  of  these  instruments  are
immediately recorded in other income (expense), net in the Consolidated Statements of Operations and Comprehensive Loss.

The fair value of our interest rate reset derivative liability is determined using a with-and-without approach, using a standard binomial tree convertible bond
model. The fair value estimate is determined using an estimate for the Company's credit rating, the premium attributable to the payment-in-kind feature of the
Notes, and premium estimates for company-specific risk factors (together, the credit adjusted discount rate). The valuation is derived from techniques which
utilize inputs, certain of which are significant and unobservable, that result in classification of the interest rate reset derivative liability as a Level 3 fair value
measurement.

The  fair  values  of  change  of  control  redemption  derivative  liabilities  are  determined  using  a  probability  adjusted  binomial  lattice  model.  The  fair  value
estimates  are  determined  using  management's  estimate  for  the  probability  of  change  of  control,  credit  adjusted  discount  rate,  risk-free  rate,  and  remaining
term of the redemption features. The valuations are derived from techniques which utilize inputs, certain of which are significant and unobservable, that result
in classification of the change of control redemption liabilities as Level 3 fair value measurements.

The fair values of our financing derivatives are estimated using forward projections and are discounted back at rates commensurate with the remaining term
of the related derivative. The primary sensitivity in the interest rate reset derivative liability is driven by our Common Stock price at the measurement date,
the observable volatility of the Common Stock, and the discount rate used to determine the present value of the instrument. The primary sensitivity for the
change of control redemption derivative liabilities is driven by the probability of a change of control.

Refer to Footnote 6, Fair Value Measurements for the significant inputs used to determine the fair value of the derivatives as of December 31, 2019.

ITEM 7A.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial market prices and rates. We are subject to
interest rate risk in connection with the Notes, and we hold derivative financial instruments and have outstanding warrants that are subject to market risk. We
also have foreign currency exchange rate risk from our global operations, although we do not believe this risk to be significant.

Interest rate risk

As a result of having $204.0 million aggregate principal amount of the Notes outstanding, which are convertible into shares of Common Stock at a conversion
price of $31.29 per share (the "Conversion Price"), we are subject to interest rate risk. As of December 31, 2019, the interest rate on the Notes was 12.0% per
year. The interest rate reset on January 30, 2020 and will remain at 12.0% (subject to certain conditions) until February 1, 2021 (the "Interest Reset Date"). On
the Interest Reset Date, the interest

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rate  will  reset  based  on  the  then-applicable  Conversion  Premium,  which  is  calculated  by  dividing  the  Conversion  Price  by  the  arithmetic  average  of  the
volume-weighted average trading prices of our Common Stock on each of the ten consecutive trading days immediately preceding the Interest Reset Date (the
"VWAP"). The interest rate is then determined in accordance with the table below, which includes theoretical VWAP calculations:

If the Conversion Premium
(as of the applicable 
Interest Reset Date) is:

Implied VWAP

1.0 or less

$31.29 or higher

1.05

1.10

1.15

1.20

1.25

1.30

1.35

1.40

$29.80

$28.45

$27.21

$26.08

$25.03

$24.07

$23.18

$22.35

1.45 or higher

$21.58 or less

Then the Interest Rate from
the applicable Interest Reset
Date until the next
subsequent Interest Reset
Date shall be:

4.0%

4.3%

4.7%

5.0%

5.3%

5.7%

6.0%

8.0%

10.0%

12.0%

If  the  Conversion  Premium  is  between  two  Conversion  Premium  amounts  in  the  table  above,  the  interest  rate  is  determined  by  straight-line  interpolation
between the interest rates for the higher and lower Conversion Premium amounts.

As discussed in Footnote 4, Long-term Debt,  we  have  the  ability,  subject  to  certain  conditions,  to  pay  interest  on  the  Notes  through  the  issuance  of  PIK
Interest Shares, and we elected to do so for the interest payments made on April 1, 2019, July 1, 2019 and October 1, 2019.

Derivative financial instrument risk

The interest rate reset feature of the Notes represents a complex derivative financial instrument, which is classified as a liability in the Consolidated Balance
Sheets. This derivative is not considered a hedging instrument. We determine the fair value of our derivative financial instrument, relying in part on the work
of an independent valuation firm engaged by us to provide inputs as to the fair value of the liability, including the valuation models and assumptions used to
determine  its  fair  value.  For  additional  information  on  the  determination  of  fair  value,  including  the  assumptions  used  in  those  determinations,  refer  to
Footnote 4, Long-term Debt and Footnote 6, Fair Value Measurements. As of December 31, 2019, the fair value of our interest rate reset derivative financial
instrument of $18.8 million was recorded in financing derivatives within the Consolidated Balance Sheets. Any changes in fair value of financing derivatives
are recorded to earnings and could affect our financial position and results of operations. A change in fair value of the interest rate reset derivative liability of
10% in either direction would result in a $1.9 million gain or loss recorded in earnings in our consolidated financial statements.

The fair value of our interest rate reset derivative liability relates to the interest rate reset feature of the Notes. Changes in the fair value of the interest rate
reset derivative liability are primarily driven by changes in the price and volatility of a share of our Common Stock. Generally, as our stock price decreases,
the fair value of the derivative liability will increase, although not in a linear relationship. Similar to an option, over time, and at each of the Interest Reset
Dates, the value of the interest rate reset derivative liability will decrease as the time to maturity shortens and each Interest Reset Date passes.

Warrants liability financial instrument risk

As a result of having $7.7 million in liability related to outstanding warrants as of December 31, 2019, which warrants are exercisable for shares of Common
Stock under certain conditions, we are subject to market risk. The value of each warrant, and the number of shares likely to be issued under the warrants, is
impacted by changes in the market price of our Common Stock. As of December 31, 2019, a 10% increase in our stock price would result in a $1.4 million
increase in the fair value of the warrants and a 90,924 increase in shares likely to be issued under the warrants, while a 10% decrease in our stock price would
result  in  a  $1.3  million  decrease  in  fair  value  of  the  warrants  and  a  77,007  decrease  in  shares  likely  to  be  issued  under  the  warrants,  in  each  case  on  an
aggregate basis.

For further information regarding our outstanding warrants, see Footnote 5, Stockholders' Equity.

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Foreign currency risk

We  operate  globally,  and  we  predominantly  generate  revenues  and  expenses  in  local  currencies.  We  operate  in  several  countries  in  Europe,  as  well  as
countries  throughout  South  America  and  Asia  Pacific.  As  such,  we  have  exposure  to  adverse  changes  in  exchange  rates  associated  with  revenues  and
operating expenses of our foreign operations, but we believe this exposure is not material at this time. We have not engaged in any transactions that hedge
foreign currency exchange rate risk.

There can be no guarantee that exchange rates will remain constant in future periods. In addition to the impact from the U.S. Dollar to Euro exchange rate
movements,  we  are  also  impacted  by  the  movements  in  the  exchange  rates  between  the  U.S.  Dollar  and  various  South  American,  Asia  Pacific  and  other
European  currencies.  We  have  evaluated  and  assessed  the  potential  effect  of  this  risk  and  believe  that  near-term  changes  in  currency  rates  should  not
materially affect our financial position, results of operations or cash flows. We performed a sensitivity analysis, assuming a 10% decrease or increase in the
value of foreign currencies in which we operate. Our analysis has determined that a 10% decrease in value would have resulted in a decrease to our operating
loss  of  approximately  $6.0  million  for  2019,  and  a  10%  increase  in  value  would  have  resulted  in  an  increase  to  our  operating  loss  of  approximately  $5.2
million for the year ended December 31, 2019.

As of December 31, 2019, of the total $66.8 million in cash and cash equivalents, including restricted cash, $27.3 million was held by foreign subsidiaries. Of
this amount, we believe $3.1 million could be subject to income tax withholding of 5% to 15% if the funds were repatriated to the U.S.

53

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ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

comScore, Inc. Consolidated Financial Statements

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

CONSOLIDATED STATEMENTS OF CASH FLOWS

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

54

Page

55

56

57

59

60

62

 
 
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the stockholders and the Board of Directors of comScore, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of comScore, Inc. and subsidiaries (the "Company") as of December 31, 2019 and 2018, the
related consolidated statements of operations and comprehensive loss, stockholders' equity, and cash flows, for each of the three years in the period ended
December 31, 2019, and the related notes (collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in all
material respects, the financial position of the Company as of December 31, 2019 and 2018, and the results of its operations and its cash flows for each of the
three years in the period ended December 31, 2019, in conformity with accounting principles generally accepted in the United States of America.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  (PCAOB),  the  Company's
internal control over financial reporting as of December 31, 2019, based on criteria established in Internal Control - Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission and our report dated February 27, 2020, expressed an unqualified opinion on the
Company's internal control over financial reporting.

Change in Accounting Principles

As discussed in Note 2 to the financial statements, the Company has changed its method of accounting for leases as of January 1, 2019 due to adoption of
Accounting  Standards  Codification  (ASC)  842,  Leases. The  Company  adopted  ASC  842  using  the  modified  retrospective  transition  method  with  optional
transition relief.

As discussed in Note 2 to the financial statements, the Company has changed its method of accounting for revenue recognition as of January 1, 2018 due to
adoption of Accounting Standards Codification (ASC) 606, Revenue from Contracts with Customers. The Company adopted ASC 606 using the modified
retrospective method.

Basis for Opinion

These  financial  statements  are  the  responsibility  of  the  Company's  management.  Our  responsibility  is  to  express  an  opinion  on  the  Company's  financial
statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company
in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing procedures
to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks.
Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included
evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall  presentation  of  the  financial
statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ Deloitte & Touche LLP

McLean, Virginia  
February 27, 2020  

We have served as the Company's auditor since 2017.

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Table of Contents

Assets

Current assets:

Cash and cash equivalents

Restricted cash

COMSCORE, INC.
CONSOLIDATED BALANCE SHEETS
(In thousands, except share and per share data)

As of

As of

December 31, 2019

December 31, 2018

Accounts receivable, net of allowances of $1,919 and $1,597, respectively ($2,698 and $4,024 of accounts receivable
attributable to related parties, respectively)

Prepaid expenses and other current assets ($1,180 and $484 attributable to related parties)

Total current assets

Property and equipment, net

Operating right-of-use assets

Other non-current assets

Deferred tax assets

Intangible assets, net

Goodwill

Total assets

Liabilities and Stockholders' Equity

Current liabilities:

Accounts payable ($2,510 and $1,878 attributable to related parties, respectively)

Accrued expenses ($6,902 and $4,478 attributable to related parties, respectively)

Accrued litigation settlements

Contract liability ($1,519 and $2,521 attributable to related parties, respectively)

Customer advances

Warrant liability

Current operating lease liabilities

Deferred rent

Other current liabilities

Total current liabilities

Secured term note

Financing derivatives (related party)

Senior secured convertible notes (related party)

Non-current operating lease liabilities

Deferred rent

Deferred tax liabilities

Other non-current liabilities ($- and $251 attributable to related parties)

Total liabilities

Commitments and contingencies

Stockholders’ equity:

Preferred stock, $0.001 par value per share; 5,000,000 shares authorized at December 31, 2019 and 2018; no shares
issued or outstanding as of December 31, 2019 or 2018

Common stock, $0.001 par value per share; 150,000,000 shares authorized as of December 31, 2019 and 2018;
76,829,926 shares issued and 70,065,130 shares outstanding as of December 31, 2019, and 66,154,626 shares issued
and 59,389,830 shares outstanding as of December 31, 2018

Additional paid-in capital

Accumulated other comprehensive loss

Accumulated deficit

Treasury stock, at cost, and 6,764,796 shares as of December 31, 2019 and 2018

Total stockholders’ equity

Total liabilities and stockholders’ equity

See accompanying Notes to Consolidated Financial Statements.

56

$

$

$

46,590

$

20,183

71,853

15,357

153,983

31,693

36,689  

2,979

2,374

79,559

416,418

723,695

$

44,804

$

55,507

3,575

58,158

9,886  

7,725  

6,764  

—

3,818

190,237

12,463  

21,587

184,075

42,497  

—

287

13,575

464,721

—

70

1,609,358

(12,333)

(1,108,137)

(229,984)

258,974

$

723,695

$

44,096

6,102

75,609

19,972

145,779

27,339

—

8,898

3,991

126,945

641,191

954,143

29,836

58,140

3,500

64,189

6,688

—

—

1,884

4,699

168,936

—

26,100

177,342

—

10,304

5,527

14,367

402,576

—

59

1,561,208

(10,621)

(769,095)

(229,984)

551,567

954,143

 
 
 
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CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

(In thousands, except share and per share data)

COMSCORE, INC.

Revenues (1)

Cost of revenues (1) (2) (3)
Selling and marketing (1) (2) (3)
Research and development (1) (2) (3)
General and administrative (1) (2) (3)
Investigation and audit related (1)
Amortization of intangible assets

Impairment of goodwill
Impairment of intangible asset (1)
Settlement of litigation, net
Restructuring (2)
Total expenses from operations

Loss from operations
Interest expense, net (1)
Other income (expense), net

Gain (loss) from foreign currency transactions

Loss before income taxes

Income tax benefit (provision)

Net loss

Net loss per common share:

Basic and diluted

Weighted-average number of shares used in per share calculation - Common
Stock:

Basic and diluted

Comprehensive loss:

Net loss

Other comprehensive (loss) income:

Foreign currency cumulative translation adjustment

Other

Total comprehensive loss

Years Ended December 31,

2019

2018

2017

$

388,645

$

419,482   $

403,549

199,622

89,145

61,802

66,419

4,305

30,076

224,272

17,308

2,900

3,263

699,112

(310,467)

(31,526)

1,654

336

(340,003)

1,007

200,220  

108,395  

76,979  

84,535  

38,338  

32,864  

—

—

5,250  

11,837  

558,418  

(138,936)  

(16,465)  

(1,464)  

1,303  

(155,562)  

(3,706)  

(338,996)

$

(159,268)   $

193,605

130,509

89,023

74,651

83,398

34,823

—

—

82,533

10,510

699,052

(295,503)

(661)

15,205

(3,151)

(284,110)

2,717

(281,393)

(5.33)

$

(2.76)   $

(4.90)

63,590,882

57,700,603  

57,485,755

(338,996)

$

(159,268)   $

(281,393)

(1,712)

—  

(4,397)  

—  

6,168

28

(340,708)

$

(163,665)   $

(275,197)

$

$

$

$

(1) Transactions with related parties are included in the line items above as follows (refer to Footnote 15, Related Party Transactions, of the Notes to
Consolidated Financial Statements for additional information):

Revenues

Cost of revenues

Selling and marketing

Research and development

General and administrative

Investigation and audit related

Interest (expense) income, net

(2) Stock-based compensation expense is included in the line items above as follows:

57

Years Ended December 31,

2019

2018

2017

$

17,464

$

12,662   $

13,181

10,490

11,239  

12,956

312

26

776

—

158  

186  

650  

—  

(23,494)

(16,023)  

157

119

777

16,844

672

 
 
   
 
 
   
   
   
   
   
 
   
   
   
   
 
 
 
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Cost of revenues

Selling and marketing

Research and development

General and administrative

Restructuring

Total stock-based compensation expense

$

$

Years Ended December 31,

2019

2018

2017

$

6,349   $

1,852

3,615

1,981

9,247

(137)  

16,558

$

9,452  

6,580  

14,770  

468  

37,619   $

1,766

5,247

2,270

8,031

—

17,314

(3) Excludes amortization of intangible assets, which is presented separately in the Consolidated Statements of Operations and Comprehensive Loss.

See accompanying Notes to Consolidated Financial Statements.

58

 
   
 
 
   
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COMSCORE, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

 (In thousands, except share data)

Common Stock

Shares

  Amount

  Additional
Paid-In
Capital

Accumulated
Other
Comprehensive
Loss

Accumulated
Deficit

Treasury
stock, at
cost

Total
Stockholders'
Equity

Balance as of December 31, 2016

57,172,597   $

60   $

1,380,881   $

(12,420)   $

(327,698)   $ (135,970)   $

Net loss

Foreign currency translation adjustment

Unrealized gain on marketable securities,
net of tax

Subscription Receivable

Restricted stock units vested

Payments for taxes related to net share
settlement of equity awards

Stock-based compensation

—  

—  

—  

—  

185,754  

(69,304)  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

11,012  

—  

(1,514)  

17,338  

—  

6,168  

28  

—  

—  

—  

—  

(281,393)

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

Balance as of December 31, 2017

57,289,047   $

60   $

1,407,717   $

(6,224)   $

(609,091)   $ (135,970)   $

Adoption of ASC 606

Net loss

Foreign currency translation adjustment

Subscription Receivable

Common Stock warrants issued

—  

—  

—  

—  

—  

Exercise of Common Stock options, net

222,229  

—  

—  

—  

—  

—  

—  

—  

—  

—  

10,254  

5,545  

2,855  

Shares issued in connection with
settlement of litigation

Repurchase of Common Stock in
exchange for senior secured convertible
notes

Restricted stock units vested

Payments for taxes related to net share
settlement of equity awards

Stock-based compensation

4,024,115  

4  

90,764  

(4,000,000)  

2,077,253  

(222,814)  

—  

(7)  

2  

—  

—  

—  

15,816  

(5,263)  

33,520  

—  

—  

(4,397)  

—  

—  

—  

—  

—  

—  

—  

—  

(736)  

(159,268)  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

(94,014)  

—  

—  

—  

Balance as of December 31, 2018

59,389,830   $

59   $

1,561,208   $

(10,621)   $

(769,095)   $ (229,984)   $

Adoption of ASC 842

Net loss

Foreign currency translation adjustment

—  

—  

—  

Issuance of Common Stock - CVI

2,728,513  

Common Stock warrants exercised -
Starboard

Common Stock warrants exercised - CVI

Exercise of Common Stock options, net

Interest paid in Common Stock

Restricted stock units vested

Payments for taxes related to net share
settlement of equity awards

Stock-based compensation

323,448  

2,728,513  

68,259  

4,057,129  

854,998  

(85,560)  

—  

—  

—  

—  

3  

—  

3  

—  

4  

1  

—  

—  

—  

—  

—  

8,159  

—  

5,482  

1,191  

17,370  

4,610  

(1,267)  

12,605  

—  

—  

(1,712)  

—  

—  

—  

—  

—  

—  

—  

—  

(46)  

(338,996)  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

—  

Balance as of December 31, 2019

70,065,130   $

70   $

1,609,358   $

(12,333)   $

(1,108,137)   $ (229,984)   $

See accompanying Notes to Consolidated Financial Statements.

59

904,853

(281,393)

6,168

28

11,012

—

(1,514)

17,338

656,492

(736)

(159,268)

(4,397)

10,254

5,545

2,855

90,768

(94,021)

15,818

(5,263)

33,520

551,567

(46)

(338,996)

(1,712)

8,162

—

5,485

1,191

17,374

4,611

(1,267)

12,605

258,974

 
 
 
 
 
 
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COMSCORE, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

Operating activities:

Net loss

Adjustments to reconcile net loss to net cash used in operating activities:

Years Ended December 31,

2019

2018

2017

$

(338,996)

$

(159,268)

$

(281,393)

Depreciation

Non-cash operating lease expense

Amortization expense of finance leases

Amortization of intangible assets

Impairment of goodwill

Impairment of intangible asset

Provision for bad debts

Stock-based compensation

Deferred tax (benefit) provision

Change in fair value of financing derivatives

Change in fair value of warrant liability

Change in fair value of investment in equity securities

Non-cash interest expense on senior secured convertible notes (related party)

Accretion of debt discount

Amortization of deferred financing costs

Gain on forgiveness of obligation

Accrued litigation settlements to be settled in Common Stock

Other

Changes in operating assets and liabilities:

Accounts receivable

Prepaid expenses and other assets

Insurance recoverable on litigation settlements

Accounts payable, accrued expenses, and other liabilities

Contract liability and customer advances

Deferred rent

Current operating lease liability

Net cash used in operating activities

Investing activities:

Sales of marketable securities

Purchases of property and equipment

Capitalized internal-use software costs

Net cash (used in) provided by investing activities

Financing activities:

Proceeds from borrowings on senior secured convertible notes (related party)

Debt issuance costs

Proceeds from secured term note

Secured term note issuance costs

Proceeds from private placement, net of issuance costs paid

Financing proceeds received on subscription receivable (related party)

Proceeds from sale-leaseback financing transaction

Proceeds from the exercise of stock options

Payments for taxes related to net share settlement of equity awards

60

12,778

5,369

2,413

30,076

224,272

17,308

727

16,558

(3,727)

(5,100)

2,411

2,324

17,374

6,242

1,078

—

—

(2)

2,738

2,198

—  

10,438

(3,477)  

—  

(7,638)

(4,636)

3,776

(2,736)

(11,500)

(10,460)

—

—

13,000

(350)  

19,752

—

4,252

1,191

(1,267)

17,259

—

—

32,864

—

—

966

37,619

2,019

14,226

—

(1,443)

—

4,812  

955  

—

—

568

4,707

(4,456)

10,000  

(4,955)

(30,013)

1,565

—

(72,575)

—

(4,206)

(9,608)

(13,814)

100,000

(5,146)

—

—  

—

9,679

—

2,855

(5,263)

23,339

—

—

34,823

—

—

983

17,314

(3,203)

—

—

—

—

—

—

(4,000)

90,800

192

14,529

4,067

(37,232)

85,001

(2,638)

1,013

—

(56,405)

28,436

(10,182)

—

18,254

—

—

—

—

—

11,012

—

—

(1,514)

 
Table of Contents

Principal payments on finance leases

Principal payments on capital lease and software license arrangements

Net cash provided by (used in) financing activities

Effect of exchange rate changes on cash, cash equivalents and restricted cash

Net increase (decrease) in cash, cash equivalents and restricted cash

Cash, cash equivalents and restricted cash at beginning of period

Cash, cash equivalents and restricted cash at end of period

Cash and cash equivalents

Restricted cash

Total cash, cash equivalents and restricted cash

Supplemental cash flow disclosures:

Interest paid ($3,046 and $7,484 of interest paid in 2019 and 2018 attributable to related
party, respectively)

Income taxes paid, net of refunds

Supplemental non-cash activities:

(2,535)

(2,070)

31,973

(302)

16,575

50,198

—

(9,006)

93,119

(1,657)

5,073

45,125

66,773

$

50,198

$

—

(17,016)

(7,518)

2,453

(43,216)

88,341

45,125

As of December 31,

2019

2018

2017

46,590

20,183

66,773

$

$

44,096

6,102

50,198

$

$

37,859

7,266

45,125

4,081   $

1,191  

8,136   $

1,260  

1,691

497

$

$

$

$

Assets acquired through finance leases and software obligations

Leasehold improvements acquired through lease incentives

Change in accounts payable and accrued expenses related to capital expenditures

Repurchase of Common Stock in exchange for senior secured convertible notes

Shares issued in connection with settlement of litigation

Insurance recovery on litigation settlement

Common Stock warrants issued with senior secured convertible notes

Fair value of financing derivatives issued with senior secured convertible notes

Notes Option derivative liability settlement

Modification of debt in consideration for the reduction of the senior secured convertible note
minimum cash balance requirement

Settlement of restricted stock unit liability

Fair value of warrants issued in private placement

4,277  

2,050  

456  

—  

—  

—  

—  

—  

—  

—  

4,611  

10,798  

1,737  

—  

1,149  

94,021  

90,768  

27,232  

5,733  

17,574  

5,700  

4,000  

15,818  

—  

191

—

336

—

—

—

—

—

—

—

—

—

See accompanying Notes to Consolidated Financial Statements.

61

 
 
   
   
 
 
   
   
 
 
   
   
 
   
   
 
 
   
   
 
   
   
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1. Organization

COMSCORE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

comScore,  Inc.,  together  with  its  consolidated  subsidiaries  (collectively,  "Comscore"  or  the  "Company"),  headquartered  in  Reston,  Virginia,  is  a  global
information and analytics company that measures audiences, consumer behavior and advertising across media platforms.

Operating segments are defined as components of a business that can earn revenues and incur expenses for which discrete financial information is available
that is evaluated on a regular basis by the chief operating decision maker ("CODM"). The Company's CODM is its principal executive officer, who decides
how to allocate resources and assess performance. The Company has one operating segment. A single management team reports to the CODM, who manages
the entire business. The Company's CODM reviews consolidated results of operations to make decisions, allocate resources and assess performance and does
not evaluate the profit or loss from any separate geography or product line.

On March 31, 2019, Bryan Wiener resigned as the Company's Chief Executive Officer ("CEO") and director and Sarah Hofstetter resigned as the Company's
President,  effective  immediately.  On  the  same  day,  the  Company  appointed  Dale  Fuller  as  Interim  CEO,  and  Mr.  Fuller  assumed  the  role  of  CODM.  On
November 4, 2019, Mr. Fuller resigned as Interim CEO and William Livek was appointed as CEO and Executive Vice Chairman, and Mr. Livek assumed the
role of CODM.

Uses and Sources of Liquidity and Management’s Plans

The Company's primary need for liquidity is to fund working capital requirements and capital expenditures of its business. Since 2017, the Company has
implemented certain organizational restructuring plans to reduce staffing levels, exit certain geographic regions, and rationalize its leased properties, to enable
the Company to decrease its global costs, more effectively align resources to business priorities, and maintain compliance with its financial covenants, as
described in Footnote 4, Long-Term Debt. For additional information related to the restructuring plans, refer to Footnote 16, Organizational Restructuring.

The Company has secured the following long-term financing in order to increase its available working capital and fund ongoing operations:

•

•

•

During 2018, the Company entered into certain agreements with funds affiliated with or managed by Starboard Value LP (collectively, "Starboard"),
pursuant  to  which  the  Company  issued  and  sold  to  Starboard  a  total  of  $204.0 million  in  senior  secured  convertible  notes  as  well  as  warrants  to
purchase shares of the Company's common stock, par value $0.001 per share (the "Common Stock") in exchange for $100.0 million in cash and
4,000,000 shares of Common Stock. For additional information, refer to Footnote 4, Long-term Debt.

On June 26, 2019, the Company issued 2,728,513 shares of Common Stock and four series of warrants in a private placement to CVI Investments,
Inc. ("CVI") in exchange for gross cash proceeds of $20.0 million. On October 14, 2019, the Company issued 2,728,513 shares of Common Stock to
CVI upon exercise by CVI of the Series C warrant. For additional information, refer to Footnote 5, Stockholders' Equity.

On December 31, 2019, the Company's wholly owned subsidiary, Rentrak B.V., entered into an agreement with several third parties (collectively the
"Noteholder") for a secured term note (the "Secured Term Note") in exchange for gross proceeds $13.0 million. The Secured Term Note matures on
December 31, 2021, is cash collateralized, and has an annual interest rate of 9.75% that is payable monthly in arrears. For additional information,
refer to Footnote 4, Long-term Debt.

As of December 31, 2019, the Company was in compliance with its covenants under the senior secured convertible notes and the Secured Term Note.

Liquidity  could  be  negatively  affected  by  a  decrease  in  demand  for  the  Company's  products  and  services  or  additional  losses  from  operations,  as  well  as
payment  of  expenses  incurred  in  prior  periods.  Liquidity  could  also  be  negatively  affected  if  the  Company  elects  to  pay  its  interest  liability  on  the  senior
secured convertible notes (currently set at 12.0% per year) in cash in lieu of Common Stock. Finally, liquidity could be significantly affected if the Company
is unable to maintain compliance with the affirmative and negative covenants in the senior secured convertible notes and the Secured Term Note, including
the minimum cash balance requirements.

The  Company  continues  to  be  focused  on  maintaining  flexibility  in  terms  of  sources,  amounts,  and  the  timing  of  any  potential  financing,  refinancing  or
strategic transaction, in order to best position the Company for future success. The Company believes that its sources of funding, after taking into account the
restructuring and financing transactions described above, as well as the availability of the rights offering described in Footnote 4, Long-term Debt, will be
sufficient to satisfy the Company's estimated liquidity needs and allow the Company to remain in compliance with its covenants under the senior secured
convertible notes and the Secured Term Note for at least one year after the date that these financial statements are issued. However, the Company cannot

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predict  with  certainty  the  outcome  of  its  actions  to  generate  liquidity,  including  the  availability  of  additional  financing,  or  whether  such  actions  would
generate the expected liquidity as currently planned.

2. Summary of Significant Accounting Policies

Basis of Presentation and Consolidation

The  accompanying  Consolidated  Financial  Statements  include  the  accounts  of  the  Company  and  its  wholly-owned  domestic  and  foreign  subsidiaries.  All
intercompany transactions and balances are eliminated upon consolidation.

Reclassification

Certain amounts in the prior year financial statements have been reclassified to conform to the current year presentation. Specifically, current capital lease
obligations  have  been  aggregated  within  other  current  liabilities  on  the  Consolidated  Balance  Sheets.  Non-current  capital  lease  obligations  have  been
aggregated within other non-current liabilities on the Consolidated Balance Sheets.

Use of Estimates and Judgments in the Preparation of the Consolidated Financial Statements

The preparation of financial statements in conformity with generally accepted accounting principles ("GAAP") requires management to make estimates and
assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  and  the  reported  amounts  of  revenue  and  expense  during  the  reporting  periods.
Significant  estimates  and  judgments  are  inherent  in  the  analysis  and  the  measurement  of:  management's  standalone  selling  price  ("SSP"),  principal  versus
agent revenue recognition, determination of performance obligations, determination of transaction price, including the determination of variable consideration
and allocation of transaction price to performance obligations, deferred tax assets and liabilities, including the identification and quantification of income tax
liabilities due to uncertain tax positions, the valuation and recoverability of goodwill and intangible assets, the determination of appropriate discount rates for
lease accounting, the probability of exercising either lease renewal or termination clauses, the assessment of potential loss from contingencies, the fair value
determination of financing-related liabilities and warrants, the allowance for doubtful accounts, and the valuation of options, performance-based and market-
based stock awards. Management bases its estimates and assumptions on historical experience and on various other factors that are believed to be reasonable
under the circumstances. Due to the inherent uncertainty involved in making estimates, actual results reported in future periods may be affected by changes in
those estimates. The Company evaluates its estimates and assumptions on an ongoing basis.

Fair Value Measurements

The Company evaluates the fair value of certain assets and liabilities using the fair value hierarchy. Fair value is an exit price representing the amount that
would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based
measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. As a basis for considering
such assumptions, the Company applies the three-tier GAAP value hierarchy which prioritizes the inputs used in measuring fair value as follows:

Level 1 - observable inputs such as quoted prices in active markets;
Level 2 - inputs other than the quoted prices in active markets that are observable either directly or indirectly;
Level 3 - unobservable inputs of which there is little or no market data, which require the Company to develop its own assumptions.

Financial assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value measure. The Company's
assessment of the significance of a particular input to the fair value measurements requires judgment and may affect the valuation of the assets and liabilities
being measured and their placement within the fair value hierarchy.

For assets that are measured using quoted prices in active markets, the total fair value is the published market price per unit multiplied by the number of units
held,  without  consideration  of  transaction  costs.  Assets  and  liabilities  that  are  measured  using  significant  other  observable  inputs  are  primarily  valued  by
reference to quoted prices of similar assets or liabilities in active markets, adjusted for any terms specific to that asset or liability.

Assets and liabilities that are measured at fair value on a non-recurring basis include property and equipment, operating right-of-use assets, intangible assets
and goodwill. The Company recognizes these items at fair value when they are considered to be impaired or upon initial recognition. The fair value of these
assets and liabilities are determined with valuation techniques using the best information available and may include quoted market prices, market comparables
and discounted cash flow models.

Fair Value of Financial Instruments

Due to their short-term nature, the carrying amounts reported in the Company's Consolidated Financial Statements approximate the fair value for cash and
cash equivalents, restricted cash including certificates of deposit, accounts receivable, accounts payable

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and accrued expenses, the current portion of contract liability and customer advances. The carrying values of finance lease obligations approximate their fair
value as the interest rates for the lease term approximate market rates (Level 2).

The  fair  values  of  the  Company's  financing  derivatives  are  estimated  using  forward  projections  and  are  discounted  back  at  rates  commensurate  with  the
remaining term of the related derivatives. The fair value of the interest reset liability is determined based on an estimate for the Company's credit rating, the
premium  attributable  to  the  payment-in-kind  feature  of  the  senior  secured  convertible  notes  ("Notes"),  and  premium  estimates  for  company-specific  risk
factors (together, the credit adjusted discount rate), the Company's Common Stock price at measurement date, the observable volatility of the Common Stock
and risk-free rate. The fair value of the change in control redemption derivative liabilities is determined based on the probability of change of control, credit
adjusted discount rate, and risk-free rate. The fair value of the Notes is determined using the credit adjusted discount rate, the Company's Common Stock
price at the valuation date, risk-free rate and volatility commensurate with the remaining term of the Notes.

Cash and Cash Equivalents

The Company considers highly liquid investments with an original maturity of three months or less at the time of purchase and qualifying money-market
funds  as  cash  equivalents.  Cash  and  cash  equivalents  are  maintained  with  several  financial  institutions  domestically  and  internationally.  The  combined
account balances held on deposit at each institution typically exceed Federal Deposit Insurance Corporation ("FDIC") insurance coverage and, as a result,
there is a concentration of credit risk related to amounts on deposit in excess of FDIC insurance coverage. The Company monitors this credit risk and makes
adjustments to the concentrations as necessary.

Restricted Cash

Restricted  cash  represents  the  Company's  cash  collateral  requirements  under  the  Secured  Term  Note,  outstanding  letters  of  credit,  international  payroll
processing  exposures,  and  corporate  credit  card  obligations.  As  of  December  31,  2019  and  2018,  the  Company  had  $20.2  million  and  $6.1  million  of
restricted cash, respectively, of which $1.0 million was held in certificates of deposit as of both December 31, 2019 and 2018. As of December 31, 2019,
certificates of deposit in the amount of $0.9 million will mature within the next one year.

Allowance for Doubtful Accounts

The Company generally grants uncollateralized credit terms to its customers and maintains an allowance for doubtful accounts to reserve for uncollectible
receivables.  Allowances  are  based  on  management's  judgment,  which  considers  historical  collection  experience,  a  specific  review  of  all  significant
outstanding receivables, an assessment of company-specific credit conditions and general economic conditions.

The following is a summary of the allowance for doubtful accounts:

(In thousands)
Beginning Balance

Additions

Recoveries

Write-offs

Ending Balance

Years Ended December 31,

2019

2018

  $

(1,597)   $

(727)  

(481)  

886  

  $

(1,919)   $

(1,991)

(966)

(225)

1,585

(1,597)

Property and Equipment, net

Property and equipment is recorded at cost, net of accumulated depreciation, and is depreciated on a straight-line basis over the estimated useful lives of the
assets, ranging from 3 to 5 years. Assets under finance leases are recorded at their net present value at the commencement of the lease. Assets under finance
leases and leasehold improvements are amortized over the shorter of the related lease terms or their useful lives. Replacements and major improvements are
capitalized; maintenance and repairs are expensed as incurred.

Capitalized Software

Capitalized software, which is included in property and equipment, net, consists of costs to purchase and develop internal-use software, which the Company
uses to provide services to its clients. The costs to purchase and develop internal-use software are capitalized from the time that the preliminary project stage
is completed, and it is considered probable that the software will be used to perform the function intended, until the time the software is placed in service for
its intended use. Any costs incurred during

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subsequent  efforts  to  upgrade  and  enhance  the  functionality  of  the  software  are  also  capitalized.  Once  this  software  is  ready  for  use  in  the  Company's
products, these costs are amortized on a straight-line basis over the estimated useful life of the software, which is typically assessed to be 3 to 5 years. During
the  years  ended  December  31,  2019  and  2018  the  Company  capitalized  $11.9  million  and  $9.6  million  in  internal-use  software  costs,  respectively.  The
Company  depreciated  $4.8  million  and  $1.3  million  in  capitalized  internal-use  software  costs  during  the  years  ended  December  31,  2019  and  2018,
respectively. No amounts were capitalized in 2017.

Certain costs incurred for implementation, setup, and other upfront activities in a hosting arrangement that is a service contract are capitalized within other
non-current assets in the Consolidated Balance Sheets. Once the implementation has been completed, the capitalized amounts are amortized on a straight-line
basis over the remaining noncancelable term of the hosting arrangement, including options to extend the hosting arrangement when it is reasonably certain the
options will be exercised. The Company capitalized $1.0 million of implementation costs in 2019. No expenses were recognized in 2019, 2018 or 2017.

Goodwill and Intangible Assets

Goodwill represents the excess of the purchase price over the fair value of identifiable assets acquired and liabilities assumed when a business is acquired.
The  valuation  of  intangible  assets  and  goodwill  involves  the  use  of  management's  estimates  and  assumptions  and  can  have  a  significant  impact  on  future
operating results. The Company initially records its intangible assets at fair value. Intangible assets with finite lives are amortized over their estimated useful
lives while goodwill is not amortized but is evaluated for impairment at least annually, as of October 1, by comparing the fair value of a reporting unit to its
carrying value including goodwill recorded by the reporting unit.

The Company has a single reporting unit. Accordingly, the impairment assessment for goodwill is performed at the enterprise level. Goodwill is reviewed for
possible impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of the reporting
unit below its carrying value. The Company initially assesses qualitative factors to determine if it is necessary to perform the goodwill impairment review.
Goodwill is reviewed for impairment if, based on an assessment of the qualitative factors, it is determined that it is more likely than not that the fair value of
the  reporting  unit  is  less  than  its  carrying  value,  or  the  Company  decides  to  bypass  the  qualitative  assessment.  The  carrying  value  of  the  reporting  unit  is
reviewed utilizing a combination of the discounted cash flow model and a market value approach. The estimated fair value of a reporting unit is determined
based on assumptions regarding estimated future cash flows, discount rates, long-term growth rates and market values. Additionally, the Company considers
income tax effects from any tax-deductible goodwill on the carrying amount of the reporting unit when measuring the goodwill impairment loss.

The Company monitors for events and circumstances that could negatively impact the key assumptions in determining fair value, including long-term revenue
growth  projections,  profitability,  discount  rates,  volatility  in  the  Company's  market  capitalization,  general  industry,  and  market  and  macro-economic
conditions.  It  is  possible  that  future  changes  in  such  circumstances,  or  in  the  variables  associated  with  the  judgments,  assumptions  and  estimates  used  in
assessing the fair value of the reporting unit, would require the Company to record a non-cash impairment charge.

The  Company  performed  an  interim  analysis  as  of  June  30,  2019  and  determined  that  goodwill  was  then  impaired.  Refer  to  Footnote  9,  Goodwill  and
Intangible Assets  for  further  information.  The  Company  completed  its  annual  assessment  on  October  1,  2019,  and  there  was  no  additional  impairment  of
goodwill at the assessment date. There were no goodwill impairment charges recognized during the years ended December 31, 2018 and 2017.

Intangible assets with finite lives are generally amortized using the straight-line method over the following useful lives:

Acquired methodologies/technology

Acquired software

Customer relationships

Intellectual property

Panel

Trade Names

Other

65

Useful Lives
(Years)

2 to 7

3

3 to 7

2 to 13

1 to 7

2 to 6

6 to 8

 
Table of Contents

Impairment of Long-Lived Assets

The  Company's  long-lived  assets  consist  of  property  and  equipment  and  finite-lived  intangible  assets.  The  Company  evaluates  its  long-lived  assets  for
impairment whenever events or changes in circumstances indicate the carrying value of such assets may not be recoverable. If an indication of impairment is
present,  the  Company  compares  the  estimated  undiscounted  future  cash  flows  to  be  generated  by  the  asset  group  to  its  carrying  amount.  Recoverability
measurement and estimation of undiscounted cash flows are grouped at the lowest level for which identifiable cash flows are largely independent of the cash
flows  of  other  assets  and  liabilities.  If  the  undiscounted  future  cash  flows  are  less  than  the  carrying  amount  of  the  asset  group,  the  Company  records  an
impairment loss equal to the excess of the asset group's carrying amount over its fair value. The fair value is determined based on valuation techniques such
as a comparison to fair values of similar assets or using a discounted cash flow analysis.

Although the Company believes that the carrying values of its long-lived assets are appropriately stated, changes in strategy or market conditions, significant
technological  developments  or  significant  changes  in  legal  or  regulatory  factors  could  significantly  impact  these  judgments  and  require  adjustments  to
recorded asset balances. The Company performed an interim analysis as of June 30, 2019, as events or changes in circumstances indicated the carrying value
of  certain  assets  may  not  be  recoverable,  and  determined  that  the  Company's  strategic  alliance  (the  "strategic  alliance")  with  WPP  plc  and  its  affiliates
("WPP") was impaired. Refer to Footnote 9, Goodwill and Intangible Assets for further information. There were no impairment charges recognized during the
years ended December 31, 2018 and 2017 or subsequent to June 30, 2019.

Accounting for Warrants

In  June  2019,  the  Company  issued  warrants  to  CVI  in  connection  with  the  private  placement  described  above.  The  warrants  were  determined  to  be
freestanding financial instruments that qualify for liability treatment as a result of a net cash settlement feature associated with a cap on the issuance of shares
under  certain  circumstances.  Changes  in  the  fair  value  of  these  instruments  are  immediately  recorded  in  other  income  (expense),  net  in  the  Consolidated
Statements of Operations and Comprehensive Loss.

The fair value of the warrants is determined using a Monte Carlo simulation analysis within an option pricing model. The fair value estimate is determined
using an estimate for the Company's cost of debt, probability of change of control, dividend yield, risk-free rate, remaining term of the warrants and volatility.
The fair values of the warrants are estimated using forward projections of stock issuances with relative certainty and estimated payments at each exercise date
discounted back to the valuation date with the remaining term of the related warrants. The primary sensitivity in the valuation of each warrant liability is
driven by the Common Stock price at the measurement date and the observable volatility of the Common Stock.

Equity Securities

The Company sold its remaining investment in equity securities during 2019 for gross cash proceeds of $3.8 million. Changes in the investment's fair value
were  reported  in  other  income  (expense),  net  as  they  occurred;  therefore,  the  sale  of  this  investment  did  not  result  in  a  gain  or  loss  in  the  Consolidated
Statements of Operations and Comprehensive Loss.

Leases

The Company applies the provisions of Accounting Standards Codification ("ASC") 842, Leases. The Company's lease portfolio is comprised of three major
classes. Real estate leases, which are the majority of the Company's leased assets, are accounted for as operating leases. Computer equipment and automobile
leases, which comprise the remaining two major lease classes in the Company's portfolio, are generally accounted for as finance leases.

The Company determines if an arrangement is a lease at inception by evaluating whether the arrangement conveys the right to use an identified asset and
whether the Company obtains substantially all of the economic benefits from and has the ability to direct the use of the asset. Right-of-use ("ROU") assets
and lease liabilities are recognized at the lease commencement date based on the present value of the future minimum lease payments over the lease term.
Operating ROU assets also include the impact of any lease incentives.

For any leases in which an asset is not specifically identified, the Company performs a discrete analysis to identify whether there is an implicitly identified
asset based on the contractual or other known requirements, such as the presence of substantive substitution rights on the part of the supplier or the right of
the Company to sublease the asset. As part of this analysis, the Company also determines whether there are any restrictions on the use of the asset placed on
the Company that are not considered protective rights on the part of the supplier and thus would allow the Company to assume which specific assets have
been identified.

The Company identifies separate lease and non-lease components within the contract. Non-lease components primarily include payments for common-area
maintenance and management charges. The Company has elected to combine lease and non-lease payments and account for them together as a single lease
component, which increases the amount of the Company's ROU assets and lease liabilities.

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The  interest  rate  used  to  determine  the  present  value  of  the  future  lease  payments  is  the  Company's  incremental  borrowing  rate,  because  the  interest  rate
implicit in the Company's leases is not readily determinable. The incremental borrowing rate is estimated to approximate the interest rate on a collateralized
basis with similar terms and payments, and in economic environments where the leased asset is located. The Company's current discount rates range from
13.6% to 14.6% depending on the term of the lease.

The Company's lease terms include periods under options to extend or terminate the lease when it is reasonably certain that the Company will exercise that
option. The Company considers contractual-based factors such as the nature and terms of the renewal or termination, asset-based factors such as physical
location  of  the  asset  and  entity-based  factors  such  as  the  importance  of  the  leased  asset  to  the  Company's  operations  to  determine  the  lease  term.  The
Company generally uses the base, non-cancelable, lease term when determining the ROU assets and lease liabilities.

Payments under the Company's lease arrangements are primarily fixed; however, certain lease agreements contain variable payments, which are expensed as
incurred  and  not  included  in  the  measurement  of  ROU  assets  and  lease  liabilities.  These  amounts  include  payments  affected  by  changes  in  the  Consumer
Price Index and payments for common-area maintenance, real estate taxes and utilities, which are based on usage or performance.

Operating leases are included in operating ROU assets, current operating lease liability, and non-current operating lease liability in the Consolidated Balance
Sheets. The Company recognizes lease expense for its operating leases on a straight-line basis over the term of the lease. Finance lease activity is included in
property  and  equipment,  net;  current  finance  lease  liabilities  are  aggregated  into  other  current  liabilities;  and  non-current  finance  lease  obligations  are
aggregated in other non-current liabilities in the Company's Consolidated Balance Sheets. Finance ROU assets are amortized on a straight-line basis over their
estimated useful lives.

The execution of a sublease where remaining lease payments on the head lease exceed the anticipated sublease receipts reflects an indication of impairment
which  suggests  the  carrying  value  of  the  ROU  asset  may  not  be  recoverable.  The  Company  treats  operating  lease  ROU  assets  as  financing  transactions,
thereby excluding the operating lease liability and related lease payments from the head lease, for purposes of testing recoverability. The Company compares
the estimated undiscounted cash flows generated by the sublease to the current carrying value of the ROU asset. If the undiscounted cash flows are less than
the  carrying  value  of  the  ROU  asset,  the  Company  records  an  impairment  loss  equal  to  the  excess  of  the  ROU  asset's  carrying  value  over  its  fair  value
consistent with other long-lived assets.

Income from subleased properties is recognized on a straight-line basis and presented as a reduction of costs, allocated among operating expense line items, in
the Company's Consolidated Statements of Operations and Comprehensive Loss. In addition to sublease rent, variable non-lease costs such as common-area
maintenance and utilities are charged to subtenants over the duration of the lease for their proportionate share of these costs. These variable non-lease income
receipts are recognized in operating expenses as a reduction to costs incurred by the Company in relation to the head lease. 

The Company determines the nature of a sale-leaseback transaction based on the determination of whether the transaction qualifies as a sale and whether there
is a transfer in the control of assets. If the transaction does not qualify as a sale, the Company recognizes the transaction as a failed sale-leaseback transaction
(financing arrangement). The Company records a financing obligation, and the assets that are included in the failed sale-leaseback transaction remain on the
Consolidated Balance Sheets until the end of the lease term.

Change in Accounting Policy

The  Company  adopted  ASC  842,  with  an  initial  application  date  of  January  1,  2019,  using  the  modified  retrospective  transition  method  with  optional
transition relief, under which the Company did not restate prior comparative periods and instead recorded an adjustment to stockholders' equity as of the date
of initial implementation for the cumulative impact of adoption.

As part of the transition, the Company implemented new internal controls and key system functionality to enable the preparation of financial information on
adoption, and elected the following practical expedients:

•
•
•
•
•
•

Not to reassess whether any expired or existing contracts are or contain leases.
Not to reassess the lease classification for any expired or existing leases.
Not to reassess initial direct costs for any existing leases.
The hindsight practical expedient in determining the lease term.
The practical expedient whereby the lease and non-lease components will not be separated for all classes of assets.
Not to record ROU assets and corresponding lease liabilities with a lease term of 12 months or less.

The Company has elected to net its sublease exit liabilities recognized under ASC 420, Exit or Disposal Cost Obligations as an adjustment to the opening
ROU asset for the corresponding head lease established upon the adoption of ASC 842. Sublease exit liabilities had a carrying value of $2.5 million  as  of
December 31, 2018.

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Upon adoption, ASC 842 had an impact on the Consolidated Balance Sheets but did not have an impact on the Consolidated Statements of Operations and
Comprehensive Loss. The adoption of ASC 842 impacted the Company's previously reported results as follows:

(In thousands)
Operating right-of-use assets

Property and equipment, net

Current capital lease obligations

Current restructuring accrual

Current deferred rent

Current operating lease liabilities

Non-current restructuring accrual

Non-current deferred rent

Non-current capital lease obligations

Non-current operating lease liabilities

Stockholders' equity

Foreign Currency

As previously reported as of
December 31, 2018

New lease standard
adjustments

As adjusted as of January 1,
2019

$

—   $

42,472   $

27,339  

2,421  

5,479  

1,884  

—  

1,810  

10,304  

1,182  

—  

551,567  

(203)  

(161)  

(708)  

(1,884)  

7,846  

(1,810)  

(10,304)  

3  

49,333  

(46)  

42,472

27,136

2,260

4,771

—

7,846

—

—

1,185

49,333

551,521

Generally, the functional currency of the Company's foreign subsidiaries is the local currency. In those cases where the transaction is not denominated in the
functional currency, the Company revalues the transaction to the functional currency and records the translation gain or loss in the Company's Statements of
Operations and Comprehensive Loss. Assets and liabilities are translated at the current exchange rate as of the end of the year, and revenues and expenses are
translated  at  average  exchange  rates  in  effect  during  the  year.  The  gain  or  loss  resulting  from  the  process  of  translating  a  foreign  subsidiary's  functional
currency financial statements into U.S. Dollars ("USD") is reflected as foreign currency cumulative translation adjustment and reported as a component of
accumulated other comprehensive loss. The translation adjustment for intercompany foreign currency loans that are permanent in nature are also recorded as
accumulated  other  comprehensive  loss.  Translation  adjustments  on  intercompany  accounts  that  are  short  term  in  nature  are  recorded  as  gain  (loss)  from
foreign currency transactions. For foreign entities where USD is the functional currency, re-measurement of gains and losses related to deferred tax assets and
liabilities are reflected in income tax provision in the Company's Statements of Operations and Comprehensive Loss.

Revenue Recognition

The Company applies the provisions of ASC 606, Revenue from Contracts with Customers, and all related applicable guidance. The Company recognizes
revenue under the core principle to depict the transfer of control to its customers in an amount reflecting the consideration to which it expects to be entitled. In
order  to  achieve  that  core  principle,  the  Company  applies  the  following  five-step  approach:  (1)  identify  the  contract  with  a  customer,  (2)  identify  the
performance obligations in the contract, (3) determine the transaction price, (4) allocate the transaction price to the performance obligations in the contract,
and (5) recognize revenue when a performance obligation is satisfied.

The  Company's  contracts  with  customers  may  include  multiple  promised  goods  and  services.  Contracts  with  multiple  performance  obligations  typically
consist of a mix of subscriptions to the Company's online database, customized data services, and delivery of periodic custom reports based on information
obtained  from  the  database.  In  such  cases,  the  Company  identifies  performance  obligations  by  evaluating  whether  the  promised  goods  and  services  are
capable of being distinct and distinct within the context of the contract at contract inception. Promised goods and services that are not distinct at contract
inception  are  combined  as  one  performance  obligation.  Once  the  Company  identifies  the  performance  obligations,  the  Company  will  determine  the
transaction  price  based  on  contractually  fixed  amounts  and  an  estimate  of  variable  consideration.  The  Company  allocates  the  transaction  price  to  each
performance  obligation  based  on  relative  standalone  selling  price  ("SSP").  Judgment  is  exercised  to  determine  the  SSP  of  each  distinct  performance
obligation. The Company will constrain estimates of variable consideration based on its expectation of recovery from the customer. Some sources of variable
consideration such as refunds, penalties, or allowances will reduce transaction price. In some instances, the Company may have non-cash consideration or
elements of consideration payable to the customer, which will also be included in the transaction price. These sources of variable consideration are relatively
infrequent and generally not significant. The Company recognizes revenue when (or as) it satisfies a performance obligation by transferring promised goods
or services to a customer. Customers may obtain the control of promised goods or services over time or at a point in time. The Company recognizes revenue
net of sales taxes remitted to government authorities. In general, transaction price is determined by estimating the fixed amount of consideration to which the
Company is entitled for transfer of goods and services and all relevant

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sources  and  components  of  variable  consideration.  Variable  consideration  is  estimated  based  on  the  most  likely  amount  or  expected  value  approach,
depending on which method the Company expects to better predict the amount of consideration to which it will be entitled. Once the Company elects one of
the methods to estimate variable consideration for a particular type of performance obligation, the Company will apply that method consistently.

Subscription-based revenues are typically recognized on a straight-line basis over the access period, which ranges from three to thirty-six months. Revenue
for  validated  Campaign  Essentials  ("vCE")  and  Comscore  Campaign  Ratings  ("CCR")  is  recognized  over  time,  either  on  a  time-elapsed  basis,  as  the
Company  is  providing  services  that  the  customer  is  continuously  consuming  and  receiving  benefit  from,  or  on  an  output  method,  such  as  volume  of
impressions  processed.  Activation  products  vary  in  nature,  and  can  be  recognized  over  time,  generally  on  an  input  method  time-elapsed  basis,  as  the
Company  provides  continuous  tracking  of  activity.  Other  activation  products  are  delivered  at  a  point  in  time,  based  on  custom  attributes  agreed  upon  by
customers and the Company.

The Company's customized data services are delivered in the form of custom recurring reports or ad hoc reports. Custom report performance obligations, in
general, are transferred at a point in time once the product has been delivered to the customer.

Survey products vary in nature and can be recognized at a point in time, generally on an output method report delivery basis, once the final report has been
delivered to the customer. Other survey products are recognized over time, generally on a time-elapsed basis, as the Company provides access to continuous
reporting on survey results through a user interface. Survey services consist of survey design with subsequent data collection, analysis and reporting.

For performance obligations satisfied at a point in time, the Company evaluates a number of factors to determine whether control of goods and services has
been transferred. The Company considers whether there is a present right to payment and whether the customer has accepted the asset. In many instances the
Company  has  objective  evidence  of  the  acceptance  criteria,  while  in  other  cases  the  acceptance  provisions  are  substantive,  and  the  customer  must
affirmatively signal acceptance. The preceding two factors are not the only factors that may be considered. Other considerations include, but are not limited
to, whether risks and rewards of ownership have been transferred for a particular product.

For  the  majority  of  its  products  and  services,  the  Company  applies  an  adjusted  market  assessment  approach  for  the  determination  of  SSP  for  identified
performance obligations. In general, the Company bundles multiple products and very few are sold on a standalone basis. The Company uses rate cards and
pricing calculators that are periodically reviewed and updated to reflect the latest sales data and observable inputs by industry, channel, geography, customer
size, and other relevant groupings. Certain products are sold on a standalone basis in a narrow band of prices. If a product is sold outside of the narrow band
of prices, it will be assigned the midpoint of the narrow band for purposes of allocating transaction price on a relative SSP basis.

Customers  may  have  the  right  to  cancel  their  contracts  by  providing  a  written  notice  of  cancellation,  although  most  subscription-based  contracts  are  non-
cancelable.  If  a  customer  cancels  its  contract,  the  customer  is  generally  not  entitled  to  a  refund  for  prior  services.  In  the  event  a  portion  of  a  contract  is
refundable, revenue recognition is delayed until the refund provision lapses. For multi-year contracts with annual price increases and no opt out clauses, the
total consideration for each of the years included in the contract term will be combined and recognized on a straight-line basis over the term of the contract.

The Company may enter into multiple contracts with a single counterparty at or near the same time. The Company will combine contracts and account for
them as a single contract when one or more of the following criteria are met: (i) the contracts are negotiated as a package with a single commercial objective,
(ii)  consideration  to  be  paid  in  one  contract  depends  on  the  price  or  performance  of  the  other  contract,  and  (iii)  goods  or  services  promised  are  a  single
performance obligation.

For transactions that involve third parties, the Company evaluates whether the Company is the principal, in which case the Company recognizes revenue on a
gross basis. If the Company is an agent, the Company recognizes revenue on a net basis. In certain countries, the Company may use third-party resellers to
sell its products and services. In these transactions, the Company is generally the principal as the Company controls the products and services and is primarily
responsible for providing them to the end user. The Company also has certain revenue share arrangements that involve the use of partner data in its sales to
end users or the use of its data in partner sales to end users. In these arrangements, the Company assesses which party controls the specified goods or services
before they are transferred to the customer, as well as other indicators such as the party primarily responsible for fulfillment, inventory risk, and discretion in
establishing price. 

The  Company  enters  into  a  limited  number  of  monetary  contracts  with  multichannel  video  programming  distributors  ("MVPDs")  that  involve  both  the
purchase and sale of services with a single counterparty. The Company assesses each contract to determine if the revenue and expense should be presented
gross  or  net.  The  Company  recognizes  revenue  for  these  contracts  to  the  extent  that  SSP  is  established  for  distinct  services  provided.  Any  excess
consideration  above  the  established  SSP  of  services  is  presented  as  an  offset  to  cost  of  revenues  in  the  Consolidated  Statements  of  Operations  and
Comprehensive Loss.

Nonmonetary  transactions  represent  data  exchanges,  which  may  consist  of  digital  usage  and  general  demographic  data.  The  data  obtained  through
nonmonetary transactions differs from the data provided by the Company in the exchange. Under ASC 606, the transaction price of a nonmonetary exchange
that has commercial substance is based on the fair value of the non-cash consideration

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received. If an entity cannot reasonably estimate the fair value of the non-cash consideration received, then it uses the estimated selling price of the promised
goods or services. None of the nonmonetary transactions entered into by the Company met the requirements to recognize revenue or expense. Therefore, these
nonmonetary transactions are not reflected in the Consolidated Financial Statements.

Contract Balances

Accounts receivable are billed and unbilled amounts related to the Company's rights to consideration as performance obligations are satisfied when the rights
to payment become unconditional but for the passage of time.

Contract assets are included in prepaid expenses and other current assets within the Consolidated Balance Sheets. Contract assets represent the Company's
right to consideration in exchange for goods or services transferred to the customer either prior to the receipt of consideration or before payment is due.

Contract payments are generally due in advance for subscription-based services or prior to delivery of custom reports. If a contract exists under ASC 606,
advance payments are recorded as a contract liability or a customer advance until the performance obligations are satisfied and revenue is earned.

Contract liabilities relate to amounts billed in advance, or advance consideration received from customers, for which transfer of control of the good or service
occurs at a later point in time. Customer advances relate to amounts billed in advance, or advance considerations received from customers, for contracts with
termination  rights  for  which  transfer  of  control  of  the  good  or  service  occurs  at  a  later  point  in  time.  Contract  liabilities  and  customer  advances  to  be
recognized  in  the  succeeding  twelve-month  period  are  classified  as  current  and  the  remaining  amounts  are  classified  as  non-current  liabilities  within  the
Consolidated Balance Sheets.

Transaction Price Allocated to the Remaining Performance Obligations

The Company elected an optional exemption to not disclose information about remaining performance obligations that have an original expected duration of
one  year  or  less,  or  where  the  transaction  price  allocated  to  unsatisfied  performance  obligations  for  which  variable  consideration  is  allocated  entirely  to  a
wholly unsatisfied performance obligation, or to a wholly unsatisfied promise to transfer a distinct good or service that forms part of a single performance
obligation in accordance with the series guidance.

Costs to Obtain or Fulfill a Contract

The Company elected the practical expedient to recognize the incremental costs of obtaining contracts as an expense when incurred if the amortization period
of the assets is one year or less. These costs include commission programs to compensate employees for obtaining new contracts and are included in selling
and marketing expense.

Certain costs to fulfill are capitalized in relation to long-term contracts wherein the transfer of goods and services will occur at a point in time. In addition, the
Company capitalizes costs to fulfill for long-term contracts that are incurred during a setup period prior to transferring control of the good or service over
time.  These  costs  include  dedicated  employees,  subcontractors,  and  other  third-party  costs.  The  Company  will  assess  capitalized  costs  to  fulfill  at  each
reporting  period  for  recoverability.  These  costs  are  included  in  cost  of  revenue  and  are  recognized  in  the  same  manner  as  the  corresponding  performance
obligation.

Cost of Revenues

Cost of revenues consists primarily of costs to produce the Company's products including viewing data from MVPDs, census-based, panel and other third-
party data as well as costs to operate its network infrastructure including data center, data storage and compliance costs. Other costs include amortization of
capitalized fulfillment costs, employee costs including stock-based compensation, depreciation related to assets used to maintain the network and produce
products and allocated overhead, including rent and depreciation expenses generated by general purpose equipment and software.

Selling and Marketing

Selling  and  marketing  expenses  consist  primarily  of  salaries,  commissions,  stock-based  compensation,  benefits  and  bonuses  for  personnel  associated  with
sales  and  marketing  activities,  as  well  as  costs  related  to  online  and  offline  advertising,  product  management,  seminars,  promotional  materials,  public
relations, other sales and marketing programs, and allocated overhead, including rent and other facilities related costs, and depreciation.

Research and Development

Research and development expenses consist primarily of salaries, stock-based compensation, benefits and related costs for personnel associated with research
and development activities, as well as allocated overhead, including rent and other facilities related costs, and depreciation.

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General and Administrative

General and administrative expenses consist primarily of salaries, stock-based compensation, benefits and related costs for executive management, finance,
accounting, human capital, legal, information technology and other administrative functions, as well as professional fees and allocated overhead, including
rent and other facilities related costs, depreciation and expenses incurred for other general corporate purposes.

Investigation and Audit Related

Investigation  expenses  are  professional  fees  associated  with  legal  and  forensic  accounting  services  rendered  as  a  result  of  an  internal  Audit  Committee
investigation into matters related to the Company's revenue recognition practices, disclosures, internal controls, corporate culture and employment practices
prior to 2017. Audit related expenses consist of professional fees associated with accounting related consulting services and external auditor fees associated
with the audit of the Company's prior-year financial statements. Also included are litigation related expenses, which include legal fees associated with various
lawsuits or investigations that were initiated either directly or indirectly as a result of the Audit Committee's investigation.

Other Income (Expense), Net

The following is a summary of other income (expense), net:

(In thousands)
Change in fair value of financing derivatives

Change in fair value of warrants liability

Change in fair value of investment in equity securities

Transition services agreement income

Gain on forgiveness of obligation

Other

Total other income (expense), net

Years Ended December 31,

2019

$

5,100   $

2018
(14,226)   $

2017

(2,411)  

(2,324)  

534  

—  

755  

—  

1,443  

9,029  

—  

2,290  

$

1,654   $

(1,464)   $

—

—

—

11,080

4,000

125

15,205

Concentration of Credit Risk

Financial  instruments  that  potentially  subject  the  Company  to  concentrations  of  credit  risk  consist  primarily  of  cash,  cash  equivalents,  restricted  cash  and
accounts  receivable.  The  Company  maintains  cash  deposits  with  financial  institutions  that,  from  time  to  time,  exceed  applicable  insurance  limits.  The
Company reduces this risk by maintaining such deposits with high quality financial institutions that management believes are creditworthy. With respect to
accounts receivable, credit risk is mitigated by the Company's ongoing credit evaluation of its customers' financial condition.

Debt Issuance Costs

The  Company  reflects  debt  issuance  costs  in  the  Consolidated  Balance  Sheets  as  a  direct  deduction  from  the  gross  amount  of  debt,  consistent  with  the
presentation  of  a  debt  discount.  Debt  issuance  costs  are  amortized  to  interest  expense,  net  over  the  term  of  the  underlying  debt  instrument,  utilizing  the
effective interest method.

Derivative Financial Instruments

The Company has derivative financial instruments that are not hedges and do not qualify for hedge accounting. Changes in the fair value of these instruments
are recorded in other income (expense), net in the Consolidated Statements of Operations and Comprehensive Loss.

Stock-Based Compensation

The Company estimates the fair value of stock-based awards on the date of grant. The fair value of stock options with only service conditions is determined
using the Black-Scholes option pricing model. The fair value of restricted stock units ("RSUs") and restricted stock awards is based on the closing price of the
Company's Common Stock on the date of grant. The Company amortizes the fair value of awards expected to vest on a straight-line basis over the requisite
service periods of the awards, which is generally the period from the grant date to the end of the vesting period. The determination of the fair value of the
Company's stock option awards is based on a variety of factors, including, but not limited to, the Company's Common Stock price, risk-free rate, expected
stock price volatility over the expected life of awards, dividend yield and actual and projected exercise behavior. Additionally, the

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Company  has  estimated  forfeitures  for  stock-based  awards  at  the  dates  of  grant  based  on  historical  experience  and  adjusted  for  future  expectation.  The
Company performs a review of the forfeiture rate assumption at least annually or as deemed necessary if there are changes that could potentially significantly
impact the future rate of forfeiture of its stock-based awards. The forfeiture estimate is revised as necessary if actual forfeitures differ from these estimates.

The Company issues RSU awards with restrictions that lapse upon the passage of time (service vesting), achieving performance targets, fulfillment of market
conditions or a combination thereof. For those RSU awards with only service vesting, the Company recognizes compensation cost on a straight-line basis
over the service period. For awards with performance conditions only, or performance and service conditions, the Company starts recognizing compensation
cost over the remaining service period when it is probable the performance conditions will be met. Stock awards that contain performance vesting conditions
are excluded from diluted earnings per share computations until the contingency is met as of the end of that reporting period.

For awards with market conditions, the Company recognizes compensation cost over the remaining service period, with the effect of the market condition
reflected in the calculation of the award's fair value at grant date. The Company values awards with market conditions using certain valuation techniques,
such as a Monte Carlo simulation analysis. The Company determines the requisite service period based on the longer of the explicit service period and the
derived service period. Stock awards that contain market vesting conditions are included in the computations of diluted EPS reflecting the number of shares
that would be issued based on the current market price at the end of the period being reported on, if their effect is dilutive.

Under the Company's annual incentive compensation plan, the Company may grant immediate or future vesting RSUs to certain employees. For these awards,
stock-based compensation expense is recognized over the requisite service period, which generally precedes the grant date. The Company accrues stock-based
compensation expense for these awards until the date of grant.

Income Taxes

Income  taxes  are  accounted  for  using  the  asset  and  liability  method.  Deferred  income  taxes  are  provided  for  temporary  differences  in  recognizing  certain
income, expense and credit items for financial reporting purposes and tax reporting purposes. Such deferred income taxes primarily relate to the difference
between  the  tax  bases  of  assets  and  liabilities  and  their  financial  reporting  amounts.  Deferred  tax  assets  and  liabilities  are  measured  by  applying  enacted
statutory tax rates applicable to the future years in which deferred tax assets or liabilities are expected to be settled or realized. Excess tax benefits and tax
deficiencies are recognized in the income tax provision in the period in which they occur.

The Company records a valuation allowance when it determines, based on available positive and negative evidence, that it is more-likely-than-not that some
portion or all of its deferred tax assets will not be realized. The Company determines the realizability of its deferred tax assets primarily based on the reversal
of  existing  taxable  temporary  differences  and  projections  of  future  taxable  income  (exclusive  of  reversing  temporary  differences  and  carryforwards).  In
evaluating such projections, the Company considers its history of profitability, the competitive environment, and general economic conditions. In addition, the
Company considers the time frame over which it would take to utilize the deferred tax assets prior to their expiration.

For certain tax positions, the Company uses a more-likely-than-not threshold based on the technical merits of the tax position taken. Tax positions that meet
the more-likely-than-not recognition threshold are measured at the largest amount of tax benefits determined on a cumulative probability basis, which are
more-likely-than-not to be realized upon ultimate settlement in the financial statements. The Company's policy is to recognize interest and penalties related to
income tax matters in income tax expense.

On December 22, 2017, U.S. tax reform legislation known as the Tax Cuts and Jobs Act (the "TCJA") was signed into law. As of December 31, 2018, the
Company's  accounting  for  the  TCJA  has  been  completed.  The  Company  has  determined  the  effects  of  certain  provisions,  including  but  not  limited  to:  a
reduction in the corporate tax rate from 35% to 21%, a limitation of the deductibility of certain officers' compensation, a limitation on the current deductibility
of net interest expense in excess of 30% of adjusted taxable income, a limitation of net operating losses generated after 2018 to 80% of taxable income, an
incremental tax (base erosion anti-abuse or "BEAT") on excessive amounts paid to foreign related parties, and a minimum tax on certain foreign earnings in
excess of 10% of the foreign subsidiaries tangible assets (global intangible low-taxed income or "GILTI"). As part of its GILTI review, the Company has
determined that it will account for GILTI income as it is generated (i.e., treat it as a period expense). Given the Company's loss position in the U.S. and the
valuation allowance recorded against its U.S. net deferred tax assets, these provisions have not had a material impact on the Company's financial statements.

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Loss Per Share

Basic  net  loss  per  common  share  excludes  dilution  for  potential  Common  Stock  issuances  and  is  computed  by  dividing  net  loss  by  the  weighted-average
number of shares of Common Stock outstanding for the period. 250,000 shares of Common Stock issuable upon the exercise of warrants ("penny warrants")
were included in the number of outstanding shares used for the computation of basic net loss per share prior to the exercise of those warrants on April 3,
2019. In periods with a reported net loss, the effect of anti-dilutive stock options, stock appreciation rights, restricted stock units, senior secured convertible
notes and warrants are excluded and diluted loss per share is equal to basic loss per share.

The following is a summary of the Common Stock equivalents for the securities outstanding during the respective periods that have been excluded from the
computation of diluted net loss per common share, as their effect would be anti-dilutive:

Stock options, stock appreciation rights, restricted stock units,
senior secured convertible notes and warrants

12,443,032  

8,392,748  

2,837,872

Years Ended December 31,

2019

2018

2017

Comprehensive Loss

Comprehensive loss consists of net loss, foreign currency translation adjustments and the unrealized gains on investments in marketable securities.

Accounting Standards Recently Adopted

In  July  2017,  the  Financial  Accounting  Standards  Board  ("FASB")  issued  ASU  2017-11,  Earnings  Per  Share,  Distinguishing  Liabilities  from  Equity;
Derivatives and Hedging. This update was issued to address complexities in accounting for certain equity-linked financial instruments containing down round
features.  The  amendments  in  ASU  2017-11  change  the  classification  analysis  of  these  financial  instruments  (or  embedded  features)  so  that  equity
classification  is  no  longer  precluded.  The  amendments  in  ASU  2017-11  are  effective  for  annual  reporting  periods  beginning  after  December  15,  2018,
including interim reporting periods within those annual reporting periods. Early adoption is permitted. The adoption of the standard did not have an impact on
the Consolidated Financial Statements.

In February 2018, the FASB issued ASU 2018-02, Income Statement-Reporting Comprehensive Income (Topic 220): Reclassification of Certain Tax Effects
from  Accumulated  Other  Comprehensive  Income.  This  update  was  issued  to  allow  companies  to  reclassify  tax  effects  stranded  in  accumulated  other
comprehensive income as a result of tax reform to retained earnings. Companies that elect to reclassify these amounts must reclassify stranded tax effects for
all items accounted for in accumulated other comprehensive income. The amendments in ASU 2018-02 are effective for annual reporting periods beginning
after  December  15,  2018,  including  interim  reporting  periods  within  those  annual  reporting  periods.  Early  adoption  is  permitted.  Upon  adoption  of  the
standard,  the  Company  did  not  elect  to  reclassify  stranded  tax  effects  to  retained  earnings.  The  adoption  of  the  standard  did  not  have  an  impact  on  the
Consolidated Financial Statements.

In  June  2018,  the  FASB  issued  ASU  2018-07,  Compensation—Stock  Compensation  (Topic  718):  Improvements  to  Non-employee  Share-Based  Payment
Accounting. This update was issued to allow companies to account for share-based payment transactions with non-employees in the same way as share-based
payment transactions with employees, with the main differences being the accounting for attribution and a contractual term election for valuing non-employee
equity  share  options.  The  amendments  in  ASU  2018-07  are  effective  for  annual  reporting  periods  beginning  after  December  15,  2018,  including  interim
reporting periods within those annual reporting periods. Per ASU 2018-07, this update should be applied on a modified retrospective basis via a cumulative
effect adjustment to retained earnings as of the beginning of the fiscal year of adoption. Early adoption is permitted only if the Company has adopted ASC
606, Revenue from Contracts with Customers. The adoption of the standard did not have an impact on the Consolidated Financial Statements.

In August 2018, the FASB issued ASU 2018-15, Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Customer's Accounting for
Implementation  Costs  Incurred  in  a  Cloud  Computing  Arrangement  That  is  a  Service  Contract.  This  update  was  issued  to  align  the  requirements  for
capitalizing  implementation  costs  incurred  in  a  hosting  arrangement  that  is  a  service  contract  with  the  requirements  for  capitalizing  implementation  costs
incurred to develop or obtain internal-use software (and hosting arrangements that include an internal-use software license). The amendments in ASU 2018-
15 are effective for annual periods beginning after December 15, 2019, including interim reporting periods within those annual periods. Early adoption is
permitted.  The  Company  early  adopted  this  standard,  effective  January  1,  2019,  on  a  prospective  basis.  The  adoption  did  not  have  an  impact  on  the
Consolidated Financial Statements.

In July 2019, the FASB issued ASU 2019-07, Codification Updates to SEC Sections. This update was issued to align the codification requirements with the
issuance of SEC Final Rule Releases No. 33-10532, Disclosure Update and Simplification, and Nos. 33-10231

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and 33-10442, Investment Company Reporting Modernization, as well as other miscellaneous updates, including updates to XBRL taxonomy. The adoption
did not have an impact on the Consolidated Financial Statements.

Recently Issued Accounting Pronouncements

In  December  2019,  the  FASB  issued  ASU  2019-12,  Income  Taxes  (Topic  740),  which  simplifies  the  accounting  for  income  taxes  by  eliminating  certain
exemptions  as  well  as  a  few  other  changes.  The  amendments  are  effective  for  fiscal  years  beginning  after  December  15,  2020,  including  interim  periods
within those fiscal years. An entity is permitted to early adopt any removed or modified disclosures upon issuance of the update and to delay adoption of the
additional  disclosures  until  their  effective  date.  The  Company  is  in  the  process  of  evaluating  the  guidance  but  does  not  believe  that  the  adoption  of  this
standard will have a material impact on the Consolidated Financial Statements or related disclosures.

In August 2018, the FASB issued ASU 2018-13, Fair Value Measurement (Topic 820), which removes and modifies certain disclosure requirements under
Topic 820. The amendments are effective for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years. An entity is
permitted  to  early  adopt  any  removed  or  modified  disclosures  upon  issuance  of  the  update  and  to  delay  adoption  of  the  additional  disclosures  until  their
effective date. The Company is in the process of evaluating the guidance but does not believe that the adoption of this standard will have a material impact on
the Consolidated Financial Statements or related disclosures.

In  June  2016,  the  FASB  issued  ASU  2016-13,  Financial  Instruments  -  Credit  Losses  (Topic  326),  which  requires  the  measurement  and  recognition  of
expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with an expected loss
model which requires consideration of forward-looking information to calculate credit loss estimates. These changes will result in an earlier recognition of
credit  losses.  The  amendment  is  effective  for  fiscal  years  beginning  after  December  15,  2019,  including  interim  periods  within  those  fiscal  years.  The
Company's financial assets held at amortized cost include certificates of deposit, accounts receivable and contract assets. The Company will adopt the new
standard effective January 1, 2020 and does not expect the adoption of this standard will have a material impact on the Consolidated Financial Statements or
related disclosures.

3. Revenue Recognition

The following table presents the Company's revenue disaggregated by solution group, geographical market and timing of transfer of products and services.
The Company has one reportable segment in accordance with ASC 280, Segment Reporting; as such, the disaggregation of revenue below reconciles directly
to its unique reportable segment.

(In thousands)
By solution group:

Ratings and Planning

Analytics and Optimization

Movies Reporting and Analytics

Total

By geographical market:

United States

Europe

Latin America

Canada

Other

Total

By timing of revenue recognition:

Products and services transferred at a point in time

Products and services transferred over time

Total

74

  $

  $

  $

  $

  $

Years Ended December 31,

2019

2018

  $

271,623   $

74,725  

42,297  

388,645   $

285,355

92,380

41,747

419,482

336,087   $

359,379

30,619  

10,326  

7,046  

4,567  

34,623

13,179

7,882

4,419

388,645   $

419,482

93,036   $

295,609  

388,645   $

113,583

305,899

419,482

 
 
 
 
   
   
 
 
   
   
 
 
 
 
   
   
 
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Contract Balances

The  following  table  provides  information  about  receivables,  contract  assets,  contract  costs,  contract  liabilities  and  customer  advances  from  contracts  with
customers:

(In thousands)
Accounts receivable, net

Current and non-current contract assets

Current and non-current contract costs

Current contract liability

Current customer advances

Non-current contract liability

As of

As of

December 31, 2019

December 31, 2018

  $

71,853   $

1,035  

799  

58,158  

9,886  

291  

75,609

2,438

1,402

64,189

6,688

508

Significant changes in the contract assets and the contract liabilities balances are as follows:

(In thousands)
Revenue recognized that was included in the contract liability balance at the beginning of
period

$

Cash received or amounts billed in advance and not recognized as revenue

Contract Liability (Current)

Years Ended December 31,

2019

2018

(58,918)   $

53,881  

(75,162)

60,040

Transaction Price Allocated to the Remaining Performance Obligations

As of December 31, 2019, approximately $230 million of revenue is expected to be recognized from remaining performance obligations that are unsatisfied
(or partially unsatisfied) for non-cancelable contracts. The Company expects to recognize revenue on approximately 64% of these remaining performance
obligations in 2020, and approximately 25% in 2021, with the remainder recognized thereafter.

Costs to Obtain or Fulfill a Contract

As of December 31, 2019 and 2018, the Company had $0.8 million and $1.4 million, respectively, in capitalized contract costs. For the years ended December
31, 2019 and 2018, amortized and expensed contract costs were $1.9 million and $2.3 million, respectively.

4. Long-term Debt

Issuance and Sale of Initial Notes

On January 16, 2018, the Company entered into certain agreements with Starboard, pursuant to which, among other things, the Company issued and sold to
Starboard $150.0 million of senior secured convertible notes (the "Initial Notes") in exchange for $85.0 million in cash and 2,600,000  shares  of  Common
Stock valued at $65.0 million. Based upon the fair value of the Common Stock on the closing date of the Initial Notes issuance, January 16, 2018, which was
$24.45 per share, the difference of $1.4 million was recorded as an issuance discount to the Initial Notes. The Company also granted to Starboard an option
(the "Notes Option") to acquire up to an additional $50.0 million in senior secured convertible notes (the "Option Notes" and together with the Initial Notes,
the "Notes") and agreed to grant Starboard warrants to purchase 250,000 shares of Common Stock at a price of $0.01 per share, as adjusted pursuant to the
terms of the warrants. The warrants were issued on October 12, 2018 and were exercised in full by Starboard on April 3, 2019 for 323,448 shares of Common
Stock.

The  conversion  price  for  the  Notes  (the  "Conversion  Price")  is  equal  to  a  30%  premium  to  the  volume  weighted  average  trading  prices  ("VWAP")  of  the
Common Stock on each trading day during the 10 consecutive trading days commencing on January 16, 2018, subject to a Conversion Price floor of $28.00
per share. In accordance with the foregoing, the Conversion Price was set at $31.29 per share.

The  Notes  mature  on  January  16,  2022.  Based  upon  the  determination  of  the  Conversion  Price,  interest  on  the  Notes  accrued  at  6.0%  per  year  through
January 30, 2019. On January 30, 2019, the interest rate reset to 12.0% through January 30, 2020. On each of January 30, 2020 and February 1, 2021, the
interest rate on the Notes will reset, and interest will thereafter accrue at a minimum of 4.0% per year and a maximum of 12.0% per year, based upon the
then-applicable  conversion  premium  in  accordance  with  the  terms  of  the  Notes.  The  interest  rate  remains  at  12.0%  based  on  the  January  30,  2020  reset
calculation. The interest rate reset feature

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of the Initial Notes was determined by management to be a derivative instrument that qualifies for liability treatment. The derivative instrument is initially
measured at fair value and classified as a liability on the balance sheet, with subsequent changes in fair value being recorded in earnings. To determine the fair
value  of  the  interest  rate  reset  feature,  management  utilized  a  "with-and-without"  convertible  bond  model,  modified  to  incorporate  the  interest  rate  reset
feature, using the following key assumptions:

•

•

•

•

•

Credit Adjusted Discount Rate: The Company estimated a market-based discount rate of 25%.

Stock Price: The stock price was measured using the fair value of the Common Stock on the closing date of the Initial Notes issuance, January 16,
2018, which was $24.45 per share.

Volatility: Based on the historical volatility of the Company's Common Stock, determined to be 41.3% as of the valuation date.

Term: Based on the time period of the Notes maturity, 4 years.

Risk Free Rate: Assumed to be 2.2% based on the Federal Reserve bond yield.

Based upon the modified convertible bond model utilized by management, the fair value of the interest rate reset feature was determined to be $6.4 million as
of January 16, 2018 and was recognized as an issuance discount for the Initial Notes at inception.

Interest on the Initial Notes is payable on a quarterly basis in arrears beginning on April 1, 2018, at the option of the Company, in cash, or, subject to certain
conditions, through the issuance by the Company of additional shares of Common Stock (the "PIK Interest Shares"). Any PIK Interest Shares so issued will
be  valued  at  the  arithmetic  average  of  the  VWAP  of  the  Common  Stock  on  each  trading  day  during  the  10  consecutive  trading  days  ending  immediately
preceding the applicable interest payment date. On April 1, 2019, July 1, 2019 and October 1, 2019, the Company paid its quarterly accrued interest liability
on the Notes for the first, second and third quarters through the issuance of 243,261, 856,289 and 2,957,579 PIK Interest Shares, respectively. The Company
paid accrued interest of $6.1 million on January 2, 2020 in cash. The accrued interest was classified within accrued expenses in the Consolidated Financial
Statements as of December 31, 2019.

Management  evaluated  the  Notes  Option  and  determined  that  it  met  the  definition  of  a  derivative  as  it  represented  a  written  option.  The  Notes  Option
qualified for liability treatment and was initially measured at fair value, with subsequent changes in fair value being recorded in earnings. To determine the
fair value of the Notes Option, management utilized an option pricing model as the option represents a put option that gains value as the underlying asset
(Common Stock) decreases in value. The following key assumptions were utilized in the Company's estimate of the fair value of the Notes Option derivative:

•

•

•

•

Stock Price: The stock price was measured using the fair value of the Common Stock on the closing date of the Initial Notes issuance, January 16,
2018, which was $24.45 per share.

Volatility: Based on the historical volatility of the Company's Common Stock, determined to be 38.4% as of the valuation date.

Term: Based on the time period of the Notes Option, 6 months.

Risk  Free  Rate:  Assumed  to  be  1.6%  based  on  the  Federal  Reserve  bond  yield  with  a  term  commensurate  with  the  remaining  life  of  the  Notes
Option.

Based upon the option pricing model utilized, management estimated the fair value of the Notes Option as of January 16, 2018 to be $2.1 million. The fair
value was recognized as an issuance discount for the Initial Notes at inception.

The  Initial  Notes  contain  redemption  provisions  whereby,  upon  the  occurrence  of  certain  change  of  control  transactions,  a  holder  would  have  the  right  to
require the Company to redeem all or any portion of such holder's outstanding Initial Notes for cash at a price determined in accordance with the terms of the
Initial Notes (the "make-whole change of control redemption"). Management evaluated this make-whole change of control redemption feature and determined
that it represented an embedded derivative that must be bifurcated and accounted for separately from the Initial Notes. The make-whole change of control
derivative  is  treated  as  a  liability,  initially  measured  at  fair  value  with  subsequent  changes  in  fair  value  recorded  in  earnings.  Management  utilized  a
probability-adjusted binomial lattice model to determine the fair value of the make-whole change of control derivative, with the following key assumptions:

•

•

•

Probability: The Company utilized a range between 0% and 10% to estimate the likelihood of occurrence.

Term: Based on the time period of the feature, 4 years.

Risk Free Rate: Assumed to be 2.2% based on the U.S. Treasury bonds on the valuation date with a term commensurate with the remaining life of
the change of control derivative.

Based  on  the  binomial  lattice  model,  the  Company  determined  the  fair  value  of  the  make-whole  redemption  provision  as  of  January  16,  2018  to  be  $4.4
million. The fair value was recognized as an issuance discount of the Initial Notes at inception. See "Notes Modifications" below.

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The Notes contain certain affirmative and restrictive covenants with which the Company must comply, including (i) covenants with respect to limitations on
additional indebtedness, (ii) limitations on liens, (iii) limitations on certain payments, (iv) maintenance of certain minimum cash balances (currently $40.0
million), and (v) the timely filing of certain disclosures with the SEC. The Company is in compliance with its debt covenants as of December 31, 2019.

In connection with the issuance of the Initial Notes, the Company also agreed to issue to Starboard warrants to purchase 250,000 shares of Common Stock at
a price of $0.01 per share, as adjusted pursuant to the terms of the warrants. The warrants were issued on October 12, 2018 and were exercisable for five years
from the date of issuance. The Company valued the warrants using the Black-Scholes model, with the following key assumptions:

•

•

•

•

Stock Price: The stock price was measured using fair value of the Common Stock on the closing date of the Initial Notes issuance, January 16, 2018,
which was $24.45 per share.

Volatility: The Company determined volatility to be 39.6% based on the historical volatility of its Common Stock daily volume weighted average
price with a look-back period commensurate with the term of the warrants.

Risk Free Rate: Assumed to be 2.4% based on U.S. Treasury bonds on the valuation date with a 5-year term.

Dividend Yield: Assumed to be zero based on the historical payout history of the Company.

Based  on  the  Black-Scholes  model,  the  Company  determined  that  the  fair  value  of  the  warrants  as  of  January  16,  2018  was  $6.1 million.  The  Company
recorded the warrants at allocated proceeds of $5.7 million, less allocated issuance costs of $0.2 million, as additional paid-in capital.

The cash proceeds and Common Stock received by the Company in exchange for the Initial Notes were net of a $20.1 million issuance discount and $4.6
million in third party debt issuance costs.

On August 8, 2018, the Company and Starboard entered into an amendment to the outstanding Notes to reduce the requirement to maintain certain minimum
cash balances. In connection with and as consideration for this modification, the Company issued to Starboard $2.0 million in additional aggregate principal
amount of senior secured convertible notes, $1.5 million of which was classified as additional Initial Notes. The terms of the additional notes are identical to
the terms of the Initial Notes, except with regard to the date from which interest began to accrue thereon, which is August 8, 2018. The amendment is treated
as a modification to the debt agreements and the costs related to the issuance of the additional notes were combined with the existing unamortized discount of
the  Initial  Notes  on  the  modification  date  and  will  be  amortized  to  interest  expense  over  the  remaining  term  of  the  modified  debt.  In  connection  with  the
modification of the Notes, the Company recorded $0.2 million in additional derivative liabilities.

On November 13, 2018, the Company and Starboard entered into an agreement whereby the applicable period for the $20.0 million minimum cash balance
required to be maintained by the Company was extended until the earlier of August 9, 2019 or the date the Company filed its Form 10-Q for the quarterly
period ended June 30, 2019, subject to certain limitations. The agreement also modified the provisions of the Notes and the Registration Rights Agreement
between  the  Company  and  Starboard  by  revising  the  grace  periods  during  which  the  Company  would  not  be  obligated  to  keep  applicable  registration
statements available for use by Starboard. In connection with, and as consideration for these amendments, the Company issued to Starboard $2.0 million in
additional aggregate principal amount of senior secured convertible notes, the terms of which are identical to the terms of the Initial Notes, except with regard
to  the  date  from  which  interest  began  to  accrue  thereon,  which  is  November  13,  2018.  In  connection  with  this  modification,  the  Company  recorded  $0.2
million in additional derivative liabilities.

Additional modifications to the Initial Notes are described under "Notes Modifications" below.

Issuance and Sale of Option Notes

On May 17, 2018, the Notes Option was exercised by Starboard, pursuant to which the Company issued and sold to Starboard $50.0 million of Option Notes
in exchange for $15.0 million in cash and 1,400,000 shares of Common Stock valued at $35.0 million. Based upon the fair value of the Common Stock on the
closing date of the Option Notes issuance, May 17, 2018, which was $21.75 per share, the difference of $4.6 million was recorded as an issuance discount to
the Option Notes. The Option Notes have the same terms, including maturity, interest rate, convertibility, and security, as the Initial Notes, except with regard
to the date from which interest began to accrue thereon, which was May 17, 2018. Upon the exercise of the Notes Option, the derivative liability recorded for
the  Notes  Option  at  inception  was  settled.  Management  determined  the  fair  value  of  the  Notes  Option  immediately  prior  to  settlement  utilizing  an  option
pricing model using the following key assumptions:

•

•

•

Stock Price: The stock price was measured using the fair value of the Common Stock on the closing date of the Option Notes issuance, May 17,
2018, which was $21.75 per share.

Volatility: Based on the historical volatility of the Company's Common Stock, determined to be 26.3% as of the valuation date.

Term: Based on the time period of the expected exercise of the Notes Option, 0.16 years.

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•

Risk  Free  Rate:  Assumed  to  be  1.8%  based  on  the  Federal  Reserve  bond  yield  with  a  term  commensurate  with  the  remaining  life  of  the  Notes
Option.

Based  upon  the  option  pricing  model  utilized,  management  estimated  the  fair  value  of  the  Notes  Option  as  of  May 17, 2018 to be $5.7 million.  The  loss
related  to  the  change  in  fair  value  of  $1.6  million  was  recorded  in  other  income  (expense),  net  on  the  Consolidated  Statements  of  Operations  and
Comprehensive Loss. The fair value of the Notes Option was recognized as an issuance premium for the Option Notes at inception.

The  interest  rate  reset  feature  of  the  Option  Notes  was  determined  by  management  to  be  a  derivative  instrument  that  qualifies  for  liability  treatment.  The
derivative instrument is initially measured at fair value and classified as a liability on the balance sheet, with subsequent changes in fair value being recorded
in  earnings.  To  determine  the  fair  value  of  the  interest  rate  reset  feature,  management  utilized  a  "with-and-without"  convertible  bond  model,  modified  to
incorporate the interest rate reset feature, using the following key assumptions:

•

•

•

•

•

Credit Adjusted Discount Rate: The Company estimated a market-based discount rate of 24%.

Stock Price: The stock price was measured using the fair value of the Common Stock on the closing date of the Option Notes issuance, May 17,
2018, which was $21.75 per share.

Volatility: Based on the historical volatility of the Company's Common Stock, determined to be 42.6% as of the valuation date.

Term: Based on the time period of the Option Notes maturity, 3.7 years.

Risk Free Rate: Assumed to be 2.8% based on the Federal Reserve bond yield.

Based upon the modified convertible bond model utilized by management, the fair value of the interest rate reset feature was determined to be $3.0 million as
of May 17, 2018 and was recognized as an issuance discount for the Option Notes at inception.

The Option Notes contain redemption provisions whereby, upon the occurrence of certain change of control transactions, a holder would have the right to
require the Company to redeem all or any portion of such holder's outstanding Option Notes for cash at a price determined in accordance with the terms of the
Option Notes. Management evaluated the make-whole change of control redemption feature and determined that it represented an embedded derivative that
must  be  bifurcated  and  accounted  for  separately  from  the  Option  Notes.  The  make-whole  change  of  control  derivative  is  treated  as  a  liability,  initially
measured  at  fair  value  with  subsequent  changes  in  fair  value  recorded  in  earnings.  Management  utilized  a  probability-adjusted  binomial  lattice  model  to
determine the fair value of the make-whole change of control derivative, with the following key assumptions:

•

•

•

Probability: The Company utilized a range between 0% and 10% to estimate the likelihood of occurrence.

Term: Based on the time period of the feature, 3.7 years.

Risk Free Rate: Assumed to be 2.8% based on U.S. Treasury bonds on the valuation date with a term commensurate with the remaining life of the
change of control derivative.

Based on the binomial lattice model, the Company determined the fair value of the make-whole redemption provision as of May 17, 2018 to be $1.2 million.
The fair value was recognized as an issuance discount of the Option Notes at inception. See "Notes Modifications" below.

The cash proceeds and Common Stock received by the Company in exchange for the Option Notes were net of a $3.1 million issuance discount and $0.2
million in third-party debt issuance costs.

On August 8, 2018, the Company and Starboard entered into an amendment to the outstanding Notes to reduce the requirement to maintain certain minimum
cash balances. In connection with the modification, the Company issued to Starboard $2.0 million in additional aggregate principal amount of senior secured
convertible notes, $0.5 million of which was classified as additional Option Notes. The terms of the additional notes are identical to the terms of the Option
Notes, except with regard to the date from which interest began to accrue thereon, which is August 8, 2018.

Additional modifications to the Option Notes are described under "Notes Modifications" below.

Notes Modifications

In  accordance  with  the  amendments  described  above,  the  minimum  cash  balance  under  the  Notes  covenant  increased  to  $40.0 million  upon  filing  of  the
Company's quarterly report on Form 10-Q on August 6, 2019.

On November 6, 2019, the Company and Starboard entered into an additional amendment to the Notes. The terms of the Notes were amended to provide the
Company with an optional redemption right, whereby, in connection with a qualifying change of control pursuant to documentation entered into no later than
August 5, 2020, the Company has the right to redeem the Notes in full in cash at a price equal to the sum of (i) the aggregate outstanding principal amount of
the Notes, as of the consummation of the qualifying change of control, (ii) accrued interest, (iii) any other amounts owed pursuant to the Notes, and (iv) a
20% premium

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on the aggregate outstanding principal amount of the Notes (the "qualifying change of control redemption"). The amendment also provided for an adjustment
to the minimum cash balance required to be maintained by the Company. Upon execution of documentation providing for a qualifying change of control, the
$40.0 million minimum cash balance would be reduced, on a dollar for dollar basis, for each dollar of cash interest paid to the holders of the Notes, subject to
a $20.0 million minimum, until consummation of the qualifying change in control or, upon termination of the change in control, the shorter of 90 days after
such termination or the consummation of a financing that enables the Company to maintain a minimum cash balance of $40.0 million. The amendment also
modified the provisions of the Registration Rights Agreement between the Company and Starboard by revising the grace periods during which the Company
would not be obligated to keep applicable registration statements available for use by Starboard.

Management evaluated the qualifying change of control redemption feature, described above, and determined that it represented an embedded derivative that
must be bifurcated and accounted for separately from the Notes. The qualifying change of control derivative is treated as a liability, initially measured at fair
value  with  subsequent  changes  in  fair  value  recorded  in  earnings.  Management  utilized  a  discounted  cash  flow  model  to  determine  the  fair  value  of  the
qualifying change of control derivative, with the following key assumptions:

•

•

•

Probability: The Company utilized a range between 0% and 5% to estimate the likelihood of occurrence.

Term: Based on the time period of the feature, 0.7 years.

Credit Adjusted Discount Rate: The Company estimated a market-based discount rate of 25.0%.

Based on the discounted cash flow model, the Company determined the fair value of the qualifying change of control redemption provision as of November 6,
2019 to be $1.2 million.

In determining the amount to be recognized as an issuance discount of the Notes, the Company compared the fair value of the make-whole change of control
redemption option of $2.2 million as of November 6, 2019 to the combined value of the make-whole and qualifying change of control redemption options
immediately after the modification. The combined value of both redemption options after modification was $2.8 million. The difference in fair value of $0.6
million is combined with the existing unamortized discount of the Notes on the modification date and is amortized to interest expense over the remaining term
of the modified debt. The Company recorded an additional $0.6 million in derivative liabilities due to this modification.

The balance of the Notes as of December 31, 2019 and 2018 was as follows:

As of

December 31, 2019

(In thousands, except interest rates)

Initial Notes, due January 16, 2022

Option Notes, due January 16, 2022

Total

Stated
Interest Rate  

Effective

Interest Rate   Face Value  

Issuance
Discount

Deferred
Financing
Costs

Net Carrying
Value

12.0%

12.0%

18.8%

14.9%

  $

153,500   $

(14,703)   $

(2,706)   $

136,091

50,500  

(2,365)  

(151)  

47,984

  $

204,000   $

(17,068)   $

(2,857)   $

184,075

(In thousands, except interest rates)

Initial Notes, due January 16, 2022

Option Notes, due January 16, 2022

Total

Stated
Interest Rate  

Effective

Interest Rate   Face Value  

As of

December 31, 2018

Original
Issuance
Discount

Deferred
Financing
Costs

Net Carrying
Value

6.0%

6.0%

12.0%

  $

153,500   $

(19,627)   $

(3,724)   $

130,149

8.5%

50,500  

(3,096)  

(211)  

47,193

  $

204,000   $

(22,723)   $

(3,935)   $

177,342

Due to the interest rate reset feature of the Notes, the potential future cash flows associated with the Notes are variable. Accordingly, the accretion schedule of
debt discount and the amortization schedule of debt issuance costs are updated annually to reflect periodic changes in the future cash flows using the effective
interest rate on a prospective basis.

The Company amortized $1.1 million in debt issuance costs and accreted $6.2 million in issuance discounts related to the total outstanding long-term debt
during the year ended December 31, 2019. The Company amortized $1.0 million in debt issuance costs and accreted $4.8 million in issuance discounts related
to the total outstanding long-term debt during the year ended December 31, 2018.

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The  estimated  fair  value  of  the  Notes,  using  Level  3  inputs  based  on  interest  rates  available  for  debt  with  terms  and  maturities  similar  to  the  Company's
outstanding debt, was $172.4 million as of December 31, 2019.

Potential Rights Offering

Under  the  January  16,  2018  agreements  with  Starboard,  the  Company  has  the  right  to  conduct  a  rights  offering  (the  "Rights  Offering")  for  up  to  $150.0
million  in  senior  secured  convertible  notes  (the  "Rights  Offering  Notes").  Subject  to  the  terms  of  the  Rights  Offering,  if  undertaken,  the  Company  would
distribute to all of the Company's stockholders rights to acquire Rights Offering Notes. Stockholders who elect to participate in the Rights Offering could
elect to have up to 30% of the Rights Offering Notes they acquire pursuant thereto delivered through the sale to or exchange with the Company of shares of
Common  Stock,  with  the  per  share  value  thereof  equal  to  the  closing  price  of  the  Common  Stock  on  the  last  trading  day  immediately  prior  to  the
commencement of the Rights Offering. The Rights Offering Notes would be substantially similar to the Notes, except, among other things, with respect to: (i)
the date from which interest thereon would begin to accrue and the maturity date thereof (which would be 4 years from the date of issuance of the Rights
Offering  Notes)  and  (ii)  the  conversion  price  thereof,  which  would  be  equal  to  130%  of  the  closing  price  of  the  Common  Stock  on  the  last  trading  day
immediately prior to the commencement of the Rights Offering (subject to a conversion price floor of $28.00 per share). Starboard also agreed to enter into
one or more backstop commitment agreements, pursuant to which Starboard would backstop up to $100.0 million in aggregate principal amount of Rights
Offering Notes through the purchase of additional Notes, with such backstop obligation reduced by the amount of Option Notes purchased ($50.0 million).
The Company is not obligated to undertake the Rights Offering, and the Company does not currently intend to do so.

Guarantee and Security of Notes

The  Notes  are  guaranteed  by  certain  of  the  Company's  direct  and  indirect  wholly-owned  domestic  subsidiaries  (the  "Guarantors")  and  are  secured  by  a
security interest in substantially all of the assets of the Company and the Guarantors, pursuant to a Guaranty, dated as of January 16, 2018, entered into by the
Guarantors, and a Pledge and Security Agreement, dated as of January 16, 2018, among the Company, the Guarantors and Starboard Value and Opportunity
Master Fund Ltd. as collateral agent.

Registration of Underlying Shares

Pursuant to the Registration Rights Agreement with Starboard, the Company filed a registration statement on Form S-1 with the SEC allowing for the resale
of the shares of Common Stock underlying the Notes, potential PIK Interest Shares, and warrants. In conjunction with this registration, WPP exercised its
right to have its shares of Common Stock included in the registration statement. The registration statement on Form S-1 was declared effective as of October
16, 2018. For additional information, refer to Footnote 15, Related Party Transactions.

On  May  28,  2019,  the  Company  filed  a  registration  statement  on  Form  S-3  with  the  SEC  allowing  for  the  resale  of  additional  shares  of  Common  Stock
underlying the Notes and potential PIK Interest Shares. The previously filed registration statement on Form S-1 was amended to convert into a registration
statement on Form S-3, and the amendment was declared effective as of June 24, 2019.

Issuance of Secured Term Note

On December 31, 2019 the Company's wholly owned subsidiary, Rentrak B.V., entered into an agreement with the Noteholder for the Secured Term Note for
aggregate gross proceeds of $13.0 million, less issuance costs of $0.5 million. The Secured Term Note, which is cash collateralized, matures on December 31,
2021 and has an annual interest rate of 9.75%. Interest is payable in arrears on the last business day of each calendar month commencing on January 31, 2020.

The Secured Term Note contains certain affirmative and restrictive covenants with which Rentrak B.V. must comply, including (i) maintenance of a minimum
cash collateral balance of $14.8 million, (ii) provision of certain financial statements, (iii) limitations on additional indebtedness and liens, (iv) limitations on
repayment of debt, (v) limitations on repurchase of stock, and (vi) limitations on disposition of assets. Rentrak B.V. is in compliance with the Secured Term
Note covenants as of December 31, 2019.

(In thousands, except interest rates)

Stated
Interest Rate  

Effective

Interest Rate   Face Value  

Deferred
Financing
Costs

Net Carrying
Value

Secured Term Note

9.75%

12.2%

  $

13,000   $

(537)   $

12,463

As of

December 31, 2019

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The  Company  concluded  that  the  carrying  amount  reported  in  the  Consolidated  Balance  Sheet  ($12.5 million)  approximates  the  fair  value  of  the  Secured
Term Note as of December 31, 2019.

Revolving Credit Facility

On June 1, 2018, the Company entered into a Security Agreement with Wells Fargo Bank, N.A. to issue standby letters of credit. As of December 31, 2019,
$3.3 million in letters of credit are outstanding and are cash collateralized under the Security Agreement.

Failed Sale-Leaseback Transaction

In  June  2019,  the  Company  entered  into  a  sale-leaseback  arrangement  with  a  vendor  to  provide  $4.3  million  in  cash  proceeds  for  previously  acquired
computer and other equipment. The arrangement is repayable over a 24-month term for total consideration of $4.8 million,  with  control  of  the  equipment
transferring to the vendor at the end of the leaseback term.

The  Company  concluded  the  leaseback  would  be  classified  as  a  financing  lease.  Therefore,  the  transaction  was  deemed  a  failed  sale-leaseback  and  was
accounted for as a financing arrangement. The assets continue to be depreciated over their useful lives, and payments are allocated between interest expense
and  repayment  of  the  financing  liability.  The  financing  obligation  is  included  within  other  current  and  other  non-current  liabilities  on  the  Consolidated
Balance Sheets, with $1.8 million classified as short-term and $1.7 million classified as long-term as of December 31, 2019.

Future minimum payments related to the financing obligations under the failed sale-leaseback transaction as of December 31, 2019 are summarized below:

2020

2021

Total

5. Stockholders' Equity

2019 Issuance and Sale of Common Stock and Warrants

(In thousands)

2,247

1,422

3,669

$

$

On June  23,  2019,  the  Company  entered  into  a  Securities  Purchase  Agreement  (the  "Purchase  Agreement")  with  CVI,  pursuant  to  which  CVI  agreed  to
purchase (i) 2,728,513 shares of Common Stock (the "Initial Shares"), at a price of $7.33 per share and (ii) Series A Warrants, Series B-1 Warrants, Series B-2
Warrants and Series C Warrants, for aggregate gross proceeds of $20.0 million (the "Private Placement"). The Private Placement closed on June 26, 2019 (the
"Closing Date").

The Series B-1 Warrants were exercisable by the holders at any time prior to the six-month anniversary of the Closing Date, as adjusted pursuant to the terms
of the Series B-1 Warrants. The Series B-1 Warrants provided the holders the right to purchase an aggregate of up to 2,347,418 shares of Common Stock at an
exercise price equal to $8.52 and could have been exercised for cash only. The Series B-1 Warrants expired in January 2020.

The Series B-2 Warrants are exercisable by the holders at any time prior to the 12-month anniversary of the Closing Date, as adjusted pursuant to the terms of
the Series B-2 Warrants. The Series B-2 Warrants provide the holders the right to purchase an aggregate of up to 1,121,076 shares of Common Stock at an
exercise price equal to $8.92 and may be exercised for cash only. If all of the Series B-2 Warrants have not been exercised prior to their expiration date, the
Company will have the right, subject to prior notice to the holders and certain equity, volume and other conditions, to force the exercise of any unexercised
portion of the Series B-2 Warrants by such holders. Key conditions that may impact the ability of the Company to force the exercise of these warrants include
a $3.96 minimum for the VWAP of the Common Stock leading up to the forced exercise date, a minimum threshold for trading volume, and the maintained
effectiveness of a registration statement with the SEC. The forced exercise price for the Series B-2 Warrants, if applicable, will be 85.0% of the VWAP of the
Common Stock on the date immediately preceding the expiration date of the Series B-2 Warrants.

The Series A Warrants are exercisable for a period of five years from the Closing Date and are currently exercisable into 5,457,026 shares of Common Stock,
which is equal to the Initial Shares plus the number of shares issued pursuant to the exercise of the Series C Warrants (described below). The exercise price
for the Series A Warrants is $12.00. The Series A Warrants may be exercised for cash or through a net settlement feature.

The  Series  C  Warrants  are  partially  prepaid  warrants  (with  a  nominal  remaining  exercise  price)  that  were  not  exercisable  before  September  21,  2019  and
expire 90 days after the first anniversary of the Closing Date. CVI exercised the Series C Warrants on October 10, 2019. Because the VWAP of the Common
Stock as of the date of exercise, discounted by 7.5%, was less than CVI's purchase price for the Initial Shares, the Company was required to issue to CVI a
number of shares of Common Stock equal to (i) (x) CVI's purchase price for the Initial Shares divided by (y) 92.5% of the VWAP of the Common Stock
leading up to September

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21, 2019, subject to a floor of 50.0% of the price per Initial Share, less (ii) the number of Initial Shares issued to CVI on the Closing Date. As a result of this
exercise,  the  Company  issued  2,728,513  shares  of  Common  Stock  to  CVI  on  October  14,  2019.  In  addition,  the  number  of  shares  issuable  under  the
Company's Series A Warrants was increased by 2,728,513.

The exercise prices for the Series A and Series B-2 Warrants are subject to anti-dilution adjustment in certain circumstances. In addition, if and to the extent
the exercise of any warrants would, together with the issuances of the Initial Shares and the shares issued pursuant to the exercise of any other warrants, result
in the issuance of 20.0% or more of the outstanding Common Stock of the Company on the Closing Date (the "Exchange Cap"), the Company intends to, in
lieu of issuing such shares, settle the obligation to issue such shares in cash.

In addition, CVI will not have the right to exercise any warrants that would result in CVI beneficially owning more than 4.99% of the outstanding Common
Stock after giving effect to such exercise. CVI has the right, in its discretion, to raise this threshold up to 9.99% with 60 days' notice to the Company. If any
forced exercise of the Series B-2 Warrants would result in CVI beneficially owning more than 4.99% of the outstanding Common Stock, CVI will pay the
applicable forced exercise price and no shares of Common Stock will be issued, but instead the aggregate number of shares of Common Stock issuable upon
any exercise of the Series C Warrants will increase by an equal amount.

Pursuant  to  the  transactions  described  above,  the  Company  agreed  to  a  105-day  lock-up  period  related  to  any  future  offering  of  equity  or  equity-linked
securities and also agreed to provide CVI with registration rights relating to the Initial Shares and any shares issuable upon the exercise of the warrants. On
June 26, 2019, the Company filed a prospectus supplement to its effective registration statement on Form S-3 to permit the resale of such shares.

Management  determined  each  warrant  to  be  a  freestanding  financial  instrument  that  qualifies  for  liability  treatment  as  a  result  of  the  net  cash  settlement
feature associated with the Exchange Cap provision. Each warrant is initially measured at fair value and classified as a current liability on the Consolidated
Balance Sheets, with subsequent changes in fair value recorded in earnings. To determine the fair value of each warrant, management utilized a Monte Carlo
simulation analysis within an option pricing model using the following key assumptions as of the Closing Date:

•

•

•

•

•

•

•

Stock price: The stock price was measured using the fair value of the Common Stock on the Closing Date, which was $5.57 per share.

Volatility: The Company determined volatility to be 50.0% based on (i) the historical volatility of the Common Stock daily volume weighted average
price with a look-back period commensurate with the term of the warrants and (ii) options-based implied volatility.

Term: Management determined the term based on the time period of each warrant's maturity, between six months and five years from the Closing
Date.

Change of control probability: The Company utilized a range between 0.0% and 10.0% to estimate the likelihood of occurrence.

Risk-free rate: Management assumed the risk-free rate to be between 1.7% and 2.1%, based on the U.S. Treasury bonds on the valuation date with
terms commensurate with the terms of each warrant.

Cost of debt: Management assumed the cost of debt to be between 16.7% and 18.7% based on a synthetic credit rating analysis.

Dividend yield: Management assumed the dividend yield to be zero based on the historical payout of the Company.

Certain estimates above represent Level 3 inputs within the fair value hierarchy. Based on the option pricing valuation model, the Company determined the
fair value of the warrants as of the Closing Date to be the following:

(in thousands)
Series A Warrants
Series B-1 Warrants (1)
Series B-2 Warrants
Series C Warrants (2)

Total
1) Series B-1 warrants expired in January 2020.
2) Series C warrants were exercised in October 2019.

Warrants Liability

3,862

328

376

6,232

10,798

$

$

The Company recorded $1.8 million in accrued transaction costs in 2019, of which approximately $0.8 million  was  allocated  to  the  warrants  liability  and
recorded in general and administrative expenses in the Consolidated Statements of Operations and Comprehensive Loss. The remaining transaction costs of
$1.0 million were recorded in additional paid-in capital in the Consolidated Balance Sheets.

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The estimated fair value of the warrants as of December 31, 2019 was $7.7 million. Refer to Footnote 6, Fair Value Measurements, for further information.

2007 Equity Incentive Plan

Pursuant to a merger agreement with Rentrak Corporation, upon the closing of the transaction in 2016, the Company assumed outstanding stock options under
the  Rentrak  Corporation  Amended  and  Restated  2005  Stock  Incentive  Plan  and  assumed  outstanding  stock  options,  RSUs  and  a  stock  appreciation  right
("SAR") under the Rentrak Corporation 2011 Incentive Plan, and such stock options, RSUs and SAR were automatically converted into stock options, RSUs
and  SAR,  respectively,  with  respect  to  shares  of  Common  Stock,  subject  to  appropriate  adjustments  to  the  number  of  shares  and  the  exercise  price  (if
applicable) of each such award.

In 2017, the Company's 2007 Equity Incentive Plan (the "2007 Plan") reached the end of its ten-year term and expired.

2018 Equity and Incentive Compensation Plan

The Company's stockholders approved the 2018 Equity and Incentive Compensation Plan (the "2018 Plan") at the Company's 2018 Annual Meeting. Under
the 2018 Plan, the Company may grant option rights, appreciation rights, restricted stock awards, restricted stock units, performance shares and performance
units up to 10,650,000 shares of Common Stock. The aggregate number of shares of Common Stock available will be reduced by: (i) one share of Common
Stock for every one share of Common Stock subject to an award of option rights or appreciation rights granted under the 2018 Plan and (ii) two shares of
Common Stock for every one share of Common Stock subject to an award other than option rights or appreciation rights granted under the 2018 Plan. If any
award  granted  under  the  2018  Plan  (in  whole  or  in  part)  is  canceled  or  forfeited,  expires,  is  settled  in  cash,  or  is  unearned,  the  shares  of  Common  Stock
subject to such award will, to the extent of such cancellation, forfeiture, expiration, cash settlement, or unearned amount, again be available at a rate of one
share of Common Stock for every one share of Common Stock subject to awards of option rights or appreciation rights and two shares of Common Stock for
every one share of Common Stock subject to awards other than of option rights or appreciation rights. Additionally, if, after December 31, 2017, any shares of
Common Stock subject to an award granted under the 2007 Plan are forfeited, or an award granted under the 2007 Plan (in whole or in part) is canceled or
forfeited, expires, is settled in cash, or is unearned, the shares of Common Stock subject to such award will, to the extent of such cancellation, forfeiture,
expiration, cash settlement, or unearned amount, be available for awards under the 2018 Plan at a rate of one share for every one share subject to such award.
The Company registered the securities under the 2018 Plan with the SEC effective June 1, 2018. The maximum number of shares available for issuance under
the 2018 Plan as of December 31, 2019 is 1,871,778.

Stock Options

During the year ended December 31, 2019, the Company's Compensation Committee approved and awarded 925,000 stock options under the 2018 Plan to
employees and consultants of the Company. The fair value of options at date of grant was estimated using the Black-Scholes method utilizing the following
assumptions:

Dividend yield

Expected volatility

Risk-free interest rate

Expected life of options (in years)

0.0%

44.5% - 52.9%

1.3% - 2.7%

5.21

- 10.00

Dividend yield — The Company has never declared or paid a cash dividend on its Common Stock and has no plans to pay cash dividends in the foreseeable
future.

Expected  volatility  —  Volatility  is  a  measure  of  the  amount  by  which  a  financial  variable  such  as  a  share  price  has  fluctuated  (historical  volatility)  or  is
expected  to  fluctuate  (expected  volatility)  during  a  period.  The  Company  considered  the  historical  volatility  of  its  stock  price  over  a  term  similar  to  the
expected life of the options in determining expected volatility.

Risk-free interest rate — The Company used rates on the grant date of zero-coupon government bonds with maturities over periods covering the term of the
awards, converted to continuously compounded forward rates.

Expected life of the options — This is the period of time that the options granted are expected to remain outstanding.

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A summary of the options granted, exercised and expired during the years ended December 31, 2017, 2018 and 2019 is presented below:

Options outstanding as of December 31, 2016

Options expired

Options outstanding as of December 31, 2017

Options exercised (1)
Options expired

Options outstanding as of December 31, 2018

Options granted

Options exercised

Options forfeited

Options outstanding as of December 31, 2019

Options exercisable as of December 31, 2019

Number of
shares

Weighted-Average
Exercise Price

3,445,512   $

(1,260)  

3,444,252  

(347,752)  

(2,050,587)  

1,045,913  

925,000  

(68,259)  

(363,687)  

1,538,967   $

765,217   $

30.65

20.24

30.65

15.45

39.74

17.89

5.64

17.44

15.15

11.27

17.04

(1) Includes 125,523 options withheld to pay the exercise price for certain exercises during the year ended December 31, 2018.

The following table summarizes information about options outstanding as of December 31, 2019:

Range of Exercise Prices
$1.88 - 5.38

$10.00 - $19.31

$20.11 - $25.86

$40.80

Options Outstanding

Options Exercisable

  Options Outstanding  

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual
Life (Years)

635,000   $

638,385  

259,525  

6,057  

1,538,967   $

3.57  

12.98  

25.22  

40.80  

11.27  

9.84  

5.38  

1.15  

4.62  

6.51  

Options
Exercisable

81,250   $

418,385  

259,525  

6,057  

765,217   $

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual
Life (Years)

2.57  

14.42  

25.22  

40.80  

17.04  

9.70

3.26

1.15

4.62

3.24

The intrinsic value of exercised stock options is calculated based on the difference between the exercise price and the quoted market price of the Company's
Common Stock as of the close of the exercise date. There were 68,259 and 347,752 options exercised during the years ended December 31, 2019 and 2018,
respectively. There were no options exercised during 2017. The aggregate intrinsic value for all options exercisable was $0.2 million, $1.5 million, and $17.2
million under the Company's stock plans as of December 31, 2019, 2018, and 2017 respectively. The aggregate intrinsic value for all options outstanding was
$0.9 million, $0.7 million, and $17.2 million under the Company's stock plans as of December 31, 2019, 2018, and 2017, respectively. As of December 31,
2019, the total unrecognized compensation expense related to outstanding options is $1.9 million. There was no unrecognized compensation expense related
to outstanding options as of December 31, 2018 and 2017.

Stock Appreciation Rights ("SAR")

The Company assumed an as-converted SAR with respect to 86,250 shares of Common Stock originally granted pursuant to the terms of Rentrak Corporation
2005 Stock Incentive Plan at an as-converted base price of $12.61 per share. The SAR expired unexercised on June 15, 2019.

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Stock Awards

The Company's outstanding stock awards are comprised of RSUs, including both time-based and performance-based RSUs.

A summary of the stock awards granted, vested and forfeited during the years ended December 31, 2017, 2018 and 2019 is presented as follows. RSU awards
with undelivered shares are classified as unvested until the date of delivery of the shares.

Unvested Stock Awards

Unvested as of December 31, 2016

Vested

Forfeited

Unvested as of December 31, 2017

Granted

Vested

Forfeited

Unvested as of December 31, 2018

Granted

Vested

Forfeited

Unvested as of December 31, 2019

Restricted
Stock Awards

Restricted
Stock Units

Number of
Shares
Underlying
Awards

3,748  

(1,623)  

—  

2,125  

—  

(2,125)  

—  

—  

—  

—  

—  

—  

1,042,385  

(185,754)  

(76,719)  

779,912  

2,872,408  

(2,077,253)  

(108,932)  

1,466,135  

2,578,866  

(854,998)  

(529,767)  

2,660,236  

Weighted
Average
Grant-Date Fair Value
37.16

1,046,133   $

(187,377)  

(76,719)  

782,037   $

2,872,408  

(2,079,378)  

(108,932)  

1,466,135   $

2,578,866  

(854,998)  

(529,767)  

2,660,236   $

36.45

38.48

37.22

22.53

27.55

29.50

22.62

7.56

23.96

18.47

8.42

The aggregate intrinsic value for all unvested RSUs outstanding was $12.1 million, $21.3 million, and $22.0 million as of December  31,  2019,  2018,  and
2017, respectively.

During the year ended December 31, 2019, the Company's Compensation Committee approved and awarded 1,603,866 time-based RSUs (of which 206,108
RSUs related to the settlement of an accrued 2018 annual incentive plan liability) and 975,000 market-based RSUs, which were valued using a Monte Carlo
simulation  analysis,  to  employees,  directors  and  consultants  of  the  Company.  The  Monte  Carlo  simulation  analysis  uses  key  assumptions  including  the
performance  period,  grant  date  stock  price,  performance-based  vesting  hurdles  and  achievement  requirements.  Of  the  time-based  RSUs,  581,491  shares
vested immediately upon grant. The remaining time-based RSUs generally vest after one to three years contingent on continued service. The market-based
RSUs vest over up to ten years based on the achievement of certain stock price hurdles.

As of December 31, 2019, total unrecognized compensation expense related to unvested RSUs was $13.7 million, which the Company expects to recognize
over  a  weighted-average  vesting  period  of  approximately  5.06  years.  The  estimated  forfeiture  rate  as  of  December  31,  2017,  2018,  and  2019  was  10.0%.
Changes in the estimates and assumptions relating to forfeitures and subsequent grants may result in material changes in stock-based compensation expense in
the future.

During 2018, the Company's Compensation Committee approved and awarded 2,612,457 time-based RSUs, 191,800 performance-based RSUs, and 68,151
market-based RSUs under the 2018 Plan to employees, directors and consultants of the Company. Of the time-based RSUs, 1,493,288  vested  immediately
upon grant, including 165,086 shares related to the compensation of the Company's former CEO as part of his retirement and transition services agreement.
The remaining time-based RSUs generally vest after three to four years contingent on continued service, and performance-based RSUs generally vest after
three years based on achievement of pre-established revenue and adjusted earnings before interest income, interest expense, income taxes, depreciation and
amortization (Adjusted EBITDA) goals. Market-based awards generally vest after three years based on the attainment of certain stock price hurdles.

Preferred Stock

The Company has 5,000,000 shares of $0.001 par value preferred stock authorized; no shares have been issued or were outstanding as of December 31, 2019
and 2018.

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6. Fair Value Measurements

The Company's financial instruments measured at fair value in the accompanying Consolidated Balance Sheets on a recurring basis consist of the following:

(In thousands)
Assets:

Money market funds (1)
Certificates of deposit (2)
Investment in equity securities

Total

Liabilities:

Financing derivatives: no hedging designation
(3)
Interest rate reset

Make-whole change of control

Qualifying change of control
Warrants Issued: (4)
Series A

Series B-2

Total

As of

December 31, 2019

As of

December 31, 2018

Level 1

Level 2

Level 3

Total

Level 1

Level 2

Level 3

Total

  $ 24,327   $

—   $

—   $

24,327   $ 6,037   $

—   $

—   $

6,037

—  

—  

1,009  

—  

—  

—  

1,009  

—  

—  

6,100  

986  

—  

—  

—  

986

6,100

  $ 24,327   $

1,009   $

—   $

25,336   $ 12,137   $

986   $

—   $

13,123

  $

—   $

—   $

18,800   $

18,800   $

—   $

—   $

23,300   $

23,300

—  

—  

—  

—  

—  

—  

—  

—  

1,600  

1,187  

1,600  

1,187  

7,508  

217  

7,508  

217  

—  

—  

—  

—  

—  

—  

—  

—  

2,800  

2,800

—  

—  

—  

—

—

—

  $

—   $

—   $

29,312   $

29,312   $

—   $

—   $

26,100   $

26,100

(1) Level 1 cash equivalents are invested in money market funds that are intended to maintain a stable net asset value of $1.00 per share by investing in liquid, high quality U.S. Dollar-denominated
money market instruments with maturities less than three months.
(2) The Company’s certificates of deposit are recorded at their face value which approximates their fair value.
(3) The fair values of the financing derivatives are derived from techniques which utilize inputs, certain of which are significant and unobservable, that result in classification as Level 3 fair value
measurements.
(4) The fair values of the warrant liabilities are derived from techniques which utilize inputs, certain of which are significant and unobservable, that result in classification as Level 3 fair value
measurements. The fair value of the Series B-1 warrants was estimated as negligible as of December 31, 2019. The Series B-1 warrants expired without exercise on January 29, 2020.

The  Company  did  not  have  any  transfers  between  fair  value  measurement  levels  during  the  periods  presented.  There  were  no  changes  to  the  Company's
valuation methodologies during the years ended December 31, 2018 or 2019.

The  following  tables  present  the  changes  in  the  Company's  recurring  Level  3  fair  value  measurements  for  the  financing  derivatives  for  the  years  ended
December 31, 2019 and 2018:

(In thousands)
Balance as of December 31, 2017

Issuances
Total losses included in other income (expense), net (1)
Settlement (2)

Balance as of December 31, 2018

Issuances
Total gain included in other income (expense), net (3)

Balance as of December 31, 2019

$

$

Financing Derivative Liabilities

—

17,574

14,226

(5,700)

26,100

587

(5,100)

21,587

(1) Represents change in fair value of interest rate reset derivative liability $13.6 million loss, Notes Option derivative liability $3.3 million loss, and change of control derivative liability of $2.7
million gain. All changes in fair value were recorded in other income (expense), net in the Consolidated Statements of Operations and Comprehensive Loss.
(2) Represents settlement of the Notes Option derivative liability through the issuance of the Option Notes on May 17, 2018. The derivative was net settled with the Option Notes and recorded as an
issuance premium. Refer to Footnote 4, Long-term Debt, for further information.
(3) Represents $4.5 million  gain  due  to  change  in  fair  value  of  interest  rate  reset  derivative  liability  and  $0.6 million  gain  due  to  change  in  fair  value  of  the  make-whole  redemption  derivative
liability. All gains were recorded in other income (expense), net in the Consolidated Statements of Operations and Comprehensive Loss.

The  following  tables  present  the  changes  in  the  Company's  recurring  Level  3  fair  value  measurements  for  the  warrants  liability  for  the  year  ended
December 31, 2019:

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(In thousands)
Balance as of December 31, 2018

Issuance of warrants liability

Settlement
Total losses included in other income (expense), net (1)

Balance as of December 31, 2019

  $

  $

Warrants Liability

—

10,798

(5,484)

2,411

7,725

(1) Represents $3.6 million loss due to change in fair value of the Series A Warrants, $0.3 million gain due to change in fair value of the Series B-1 Warrants, $0.2 million gain due to change in fair
value of the Series B-2 Warrants, and $0.7 million gain due to change in fair value of Series C Warrants. All gains and losses were recorded in other income (expense), net in the Consolidated
Statements of Operations and Comprehensive Loss.

The  following  table  displays  valuation  techniques  and  the  significant  inputs,  certain  of  which  are  unobservable,  for  the  Company's  Level  3  liabilities
measured at fair value as of December 31, 2019 and 2018:

Significant valuation technique

Significant valuation inputs

  December 31, 2019

  December 31, 2018

Fair value measurements

Interest rate reset derivative liability

Discounted cash flow

  Discount rate

Make-whole change of control redemption
derivative liability

Option pricing model

Qualifying change of control redemption
derivative liability

Discounted cash flow

  Stock price

  Volatility

  Term

  Risk-free rate

Change of control
probability

  Term

  Risk-free rate

Change of control
probability

  Term

  Discount rate

Warrants liability(1)

Option pricing model

  Stock price

  Volatility

  Term

Change of control
probability

  Risk-free rate

  Cost of debt

25.0%

$4.94

74.1%

2.04 years

1.6%

25.0%

$14.43

43.9%

3.04 years

2.5%

5.0 - 10.0%

0.0 - 10.0%

3.04 years

2.5%

2.04 years

1.6%

5.0%

0.60 years

25.0%

$4.94

65.0%

  0.59 - 4.49 years

5.0 - 10.0%

1.6 - 1.7%

14.7 - 16.0%    

(1) Warrants liability includes Series A and Series B-2.

The  fair  values  of  the  Company's  financing  derivatives  are  estimated  using  forward  projections  and  are  discounted  back  at  rates  commensurate  with  the
remaining term of the related derivative. The primary sensitivity in the interest rate reset derivative liability is driven by the discount rate used to determine
the  present  value  of  the  instrument,  the  Common  Stock  price  at  the  measurement  date  and  the  observable  volatility  of  the  Common  Stock.  The  primary
sensitivity for the make-whole and qualifying change of control redemption derivative liabilities is driven by the probability of the change of control.

The  fair  values  of  the  Company's  warrants  liability  are  estimated  using  forward  projections  of  stock  issuances  with  relative  certainty  and  estimated  cash
payments at each exercise date discounted back to the valuation date at rates commensurate with the remaining term of the related warrants. The primary
sensitivity  in  the  valuation  of  each  warrant  liability  is  driven  by  the  Common  Stock  price  at  the  measurement  date  and  the  observable  volatility  of  the
Common Stock.

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7. Property and Equipment

(In thousands)
Computer equipment (including capital leases of $7,859 in 2018)

Capitalized internal-use software

Leasehold improvements

Computer software (including software license arrangements of $936 in 2019, and capital leases of
$684 in 2018)(2)
Finance leases

Office equipment, furniture, and other (including capital leases of $925 in 2018)

Total property and equipment

As of

As of

December 31,

December 31,

2019 (1)

2018

  $

103,604   $

21,534  

18,453  

8,956

5,442  

5,619  

163,608  

107,405

9,608

16,430

8,709

—

5,802

147,954

(120,615)

27,339

Less: accumulated depreciation and amortization (including software license arrangements of $400 in
2019, and capital leases of $5,685 in 2018)

Total property and equipment, net

  $

(131,915)  

31,693   $

(1) As discussed in Footnote 2, Summary of Significant Accounting Policies, property and equipment for the year ended December 31, 2018 may not be comparable to the year ended December 31,
2019 due to the adoption of ASC 842, Leases, as of January 1, 2019.

(2) In 2019, the Company reclassified any software licenses categorized as a capital lease in 2018 to software license arrangements.

For the years ended December 31, 2019, 2018, and 2017, depreciation expense was $12.8 million, $17.3 million, and $23.3 million respectively. In addition,
amortization expense from finance leases was $2.4 million for the year ended December 31, 2019.

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8. Leases

The Company has operating leases for real estate and finance leases for computer equipment and automobiles. These leases have remaining lease terms of one
year to eight years, some of which include options to extend the leases for up to five years, and some of which include options to terminate the leases within
one year. As of December 31, 2019, the weighted average remaining lease term for the Company's finance leases and operating leases was 2.42 years and
6.47 years, respectively. As of December 31, 2019, the weighted average discount rate for the Company's finance leases and operating leases was 14.6% and
13.6%, respectively.

The components of lease cost were as follows:

(In thousands)
Finance lease cost

Amortization of right-of-use assets (1)
Interest on lease liabilities

Total finance lease cost

Operating lease cost (1)
Fixed lease cost

Short-term lease cost

Variable lease cost

Sublease income

Total operating lease cost

Year Ended

December 31, 2019

  $

  $

  $

  $

2,413

518

2,931

12,556

830

1,986

(1,857)

13,515

(1) The lease costs, net of sublease income, are reflected in the Consolidated Statements of Operations and Comprehensive Loss as follows:

(In thousands)
Cost of revenues

Selling and marketing

Research and development

General and administrative

Other information related to leases was as follows:

(In thousands)

Supplemental Cash Flows Information

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flows from finance leases

Operating cash flows from operating leases

Financing cash flows from finance leases

Right-of-use assets obtained in exchange for lease obligations:

Right-of-use assets obtained in exchange for new finance lease liabilities

Right-of-use assets obtained in exchange for new operating lease liabilities

89

Year Ended December 31, 2019

Amortization of Right-of-
Use Assets

Operating Lease Cost

  $

  $

3,885

4,192

2,595

2,843

13,515

1,771   $

258  

253  

131  

2,413   $

Year Ended

December 31, 2019

  $

  $

471

15,546

2,535

4,049

397

 
   
 
   
 
   
   
   
   
 
   
   
   
   
   
 
   
 
   
 
   
 
 
 
 
   
 
 
 
   
 
   
 
 
   
 
 
   
 
 
 
   
 
 
 
   
   
 
 
   
 
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Maturities of operating and finance lease liabilities as of December 31, 2019 were as follows:

(In thousands)
2020

2021

2022

2023

2024

Thereafter

Total lease payments

Less: imputed interest

Total lease liabilities

Less: current lease liabilities

Total non-current lease liabilities

Operating Leases

Finance Leases

$

$

12,739   $

12,016  

9,091  

9,731  

8,758  

22,724  

75,059  

(25,798)  

49,261  

(6,764)  
42,497   $

2,161

1,911

872

22

—

—

4,966

(716)

4,250

(1,720)

2,530

As of December 31, 2019, the Company subleases six real estate properties. One sublease has a noncancelable term of less than one year. One sublease is for
a noncancelable term of 36 months commencing in the first quarter of 2020. The Company expects to receive fixed lease payments in the amount of $1.5
million over the 36-month term.

The remaining four subleases are noncancelable and have remaining lease terms of one year to seven years. None of the four subleases contain any options to
renew or terminate the sublease agreement. Future expected cash receipts from these four subleases with a term greater than one year that have commenced as
of December 31, 2019 were as follows:

(In thousands)
2020

2021

2022

2023

2024

Thereafter

Total expected sublease receipts

Sublease Receipts

1,681

1,599

1,566

1,145

794

2,053

8,838

$

$

Disclosures Related to Periods Prior to Adoption of ASC 842

Capital Leases

Future minimum payments under capital leases with initial terms of one year or more as of December 31, 2018 were as follows:

(In thousands)
2019

2020

2021

2022

2023

Total minimum lease payments

Less amount representing interest

Present value of net minimum lease payments

Less current portion

Capital lease obligations, long-term

90

As of

December 31, 2018

2,582

744

417

76

44

3,863

260

3,603

2,421

1,182

$

$

 
 
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Operating Leases

Future  minimum  lease  commitments  and  sublease  receipts  under  non-cancelable  lease  agreements  with  initial  terms  of  one  year  or  more  in  effect  as  of
December 31, 2018 were as follows:

 (In thousands)
2019

2020

2021

2022

2023

Thereafter

Total minimum lease payments

9. Goodwill and Intangible Assets

Operating Lease
Commitment

Sublease Receipts

14,780   $

13,027  

12,259  

9,322  

9,722  

31,475  

90,585   $

1,385

1,693

1,597

1,551

1,145

2,905

10,276

$

$

In  2019,  the  Company  concluded  it  was  more  likely  than  not  that  the  estimated  fair  value  of  its  reporting  unit  was  less  than  its  carrying  value.  In  its
assessment,  the  Company  considered  the  sustained  decline  in  the  Company's  stock  price  and  market  capitalization,  changes  in  management,  and  lower
revenue, among other factors. Accordingly, the Company performed a quantitative goodwill impairment test as of June 30, 2019, relying in part on the work
of an independent valuation firm engaged by the Company to provide inputs as to the fair value of the reporting unit and to assist in the related calculations
and analysis.

The  fair  value  of  the  reporting  unit  was  determined  using  a  combination  of  the  discounted  cash  flow  model  and  market  value  approach.  The  Company's
reporting unit failed the goodwill impairment test; and as a result, the Company recorded a $224.3 million impairment charge.

The change in the carrying value of goodwill is as follows:

(In thousands)

Balance as of December 31, 2017

Translation adjustments

Balance as of December 31, 2018

Translation adjustments

Impairment charge

Balance as of December 31, 2019

Goodwill

Accumulated Impairment

Total

$

$

$

$

$

642,424

(1,233)

641,191

(501)

(224,272)

640,690

(224,272)

416,418

In addition, the Company recorded a $17.3 million impairment charge related to its strategic alliance intangible asset during 2019. Changes in the Company's
projected  revenue  in  certain  non-U.S.  geographic  markets  due  to  the  changing  international  competitive  landscape  as  well  as  significant  reductions  in
international staffing during the second quarter, resulted in a change in the Company's long-term view of the viability of the intangible asset. As such, the
Company's  assessment  yielded  that  the  benefit  of  the  strategic  alliance  would  not  be  realized.  The  fair  value  of  the  strategic  alliance  intangible  asset  was
estimated using an income approach resulting in an impairment charge for the full carrying value of the long-lived asset of $17.3 million.

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The carrying values of the Company’s amortizable acquired intangible assets are as follows:

(In thousands)
Acquired
methodologies/technology

Customer relationships

Intellectual property

Acquired software

Trade names

Strategic alliance

Panel

Other

As of

December 31, 2019

Gross
Carrying
Amount

Accumulated
Amortization

Accumulated
Impairment

Net
Carrying
Amount

Gross
Carrying
Amount

As of

December 31, 2018

Accumulated
Amortization

Net
Carrying
Amount

  $

148,386   $

(86,771)   $

—   $

61,615   $

148,374   $

(66,690)   $

40,143  

14,372  

9,287  

768  

30,100  

3,123  

600  

(25,864)  

(12,346)  

(7,928)  

(691)  

(12,792)  

(3,123)  

(397)  

—  

—  

—  

—  

(17,308)  

—  

—  

14,279  

2,026  

1,359  

77  

—  

—  

203  

40,127  

14,366  

9,287  

775  

30,100  

3,107  

600  

(20,338)  

(11,905)  

(5,531)  

(636)  

(11,288)  

(3,107)  

(296)  

81,684

19,789

2,461

3,756

139

18,812

—

304

Total intangible assets

  $

246,779   $

(149,912)   $

(17,308)   $

79,559   $

246,736   $

(119,791)   $

126,945

Amortization  expense  related  to  intangible  assets  was  $30.1 million, $32.9 million,  and  $34.8 million  for  the  years  ended  December  31,  2019,  2018,  and
2017, respectively. There were no impairment charges recognized during the years ended December 31, 2018 and 2017.

The weighted-average remaining amortization period by major asset class as of December 31, 2019 is as follows:

Intellectual property

Customer relationships

Acquired methodologies/technology

Trade names

Acquired software

Other

The estimated future amortization of intangible assets is as follows:

2020

2021

2022

2023

2024

Total

10. Accrued Expenses

 (In thousands)
Accrued data costs

Payroll and payroll-related

Accrued interest on senior secured convertible notes

Professional fees

Restructuring accrual

Other

Total accrued expenses

92

(In years)
4.7

2.6

2.4

1.2

0.9

1.3

(In thousands)

$

$

27,221

25,038

24,567

2,445

288

79,559

As of

As of

December 31,

December 31,

2019

2018

  $

19,593  

15,412   $

6,120  

4,118  

992  

9,272  

  $

55,507   $

14,617

18,972

3,046

8,477

5,479

7,549

58,140

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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11. Commitments and Contingencies

Contingencies

The Company is involved in various legal proceedings from time to time. The Company establishes reserves for specific legal proceedings when management
determines that the likelihood of an unfavorable outcome is probable, and the amount of loss can be reasonably estimated. The Company has also identified
certain other legal matters where an unfavorable outcome is reasonably possible and/or for which no estimate of possible losses can be made. In these cases,
the Company does not establish a reserve until it can reasonably estimate the loss. Legal fees are expensed as incurred. The outcomes of legal proceedings are
inherently unpredictable, subject to significant uncertainties, and could be material to the Company's operating results and cash flows for a particular period.

Privacy Class Action Litigation

On September 11, 2017, the Company and a wholly-owned subsidiary, Full Circle Studies, Inc., ("Full Circle"), received demand letters on behalf of named
plaintiffs and all others similarly situated alleging that the Company and Full Circle collected personal information from users under the age of 13 without
verifiable parental consent in violation of Massachusetts law and the federal Children's Online Privacy Protection Act. The letters alleged that the Company
and Full Circle collected such personal information by embedding advertising software development kits ("SDKs") in applications created or developed by
The Walt Disney Company. The letters sought monetary damages, attorneys' fees and damages under Massachusetts law. On June 4, 2018, the plaintiffs filed
amended complaints with the U.S. District Court for the Northern District of California adding the Company and Full Circle as defendants in a purported
class action (captioned Rushing, et al v. The Walt Disney Company, et al., Case No. 3:17-cv-04419-JD) against Disney, Twitter and other defendants, alleging
violations of California's constitutional right to privacy and intrusion upon seclusion law, New York's deceptive trade practices statute, and Massachusetts'
deceptive trade practices and right to privacy statutes. The complaints alleged damages in excess of $5.0 million, with any award to be apportioned among the
defendants. On February 26, 2020, the Company and Full Circle reached an agreement with the plaintiffs to settle the complaints in full, with no admission of
liability, in return for injunctive relief and payment of the plaintiffs' attorneys fees, to be covered by the Company's insurance.

Securities Class Action Litigation

On April 10, 2019, Sergii Bratusov, a purported shareholder of the Company, filed a putative class action complaint against the Company. The case, captioned
Bratusov v. comScore, Inc., et al., Case No. 19 Civ. 03210, was filed in the U.S. District Court for the Southern District of New York and also names the
Company's Chief Financial Officer, Gregory Fink, and the Company's former Chief Executive Officer, Bryan Wiener, as defendants. The complaint, which
was amended on September 30, 2019, purports to bring claims on behalf of all persons and entities that acquired securities of the Company between February
28,  2019  and  August  7,  2019  and  alleges  that  the  Company,  Mr.  Wiener,  and  Mr.  Fink  violated  Section  10(b)  of  the  Exchange  Act  and  Rule  10b-5
promulgated thereunder, by allegedly failing to disclose in public statements in February and March 2019 material information concerning a disagreement
relating to the Company's business strategy. The complaint also alleges that Mr. Wiener and Mr. Fink, acting as control persons of the Company, violated
Section 20(a) of the Exchange Act in connection with the Company's alleged failure to disclose material information. The complaint seeks a determination of
the propriety of the class, compensatory damages and the award of reasonable costs and expenses incurred in the action. The defendants deny any wrongdoing
or  liability  and  intend  to  vigorously  defend  against  these  claims.  Although  the  ultimate  outcome  of  this  matter  is  unknown,  the  Company  believes  that  a
material loss was not probable or estimable as of December 31, 2019.

SEC Settlement

On  September  24,  2019,  the  Company  announced  a  settlement  with  the  SEC,  resolving  a  previously  disclosed  investigation  into  financial  accounting  and
disclosure practices between February 2014 and February 2016. The findings reached by the SEC related to revenue recognition and disclosure practices in
2014-2016,  including  contravention  of  civil  antifraud  and  books  and  records  provisions.  The  conduct  occurred  under  prior  management,  including  the
Company's former Chief Executive Officer, Serge Matta. In agreeing to the terms of the settlement, which included a civil monetary penalty of $5.0 million
and a cease-and-desist order (dated September 24, 2019) under Section 8A of the Securities Act of 1933 and Section 21C of the Exchange Act, the Company
neither admitted nor denied the SEC's allegations. A separate proceeding against Mr. Matta was announced by the SEC, pursuant to which Mr. Matta agreed
to pay a clawback to the Company of $2.1 million.

The SEC considered the Company's cooperation during the investigation and its significant remedial efforts, including replacing the former Chief Executive
Officer  and  other  senior  executives,  constituting  a  new  management  team,  implementing  new  and  extensive  internal  control  procedures  and  policies,  and
implementing a new, comprehensive compliance management system. In its order, the SEC also noted that all senior management and directors who were
with the Company at the time of the conduct described in the order are no longer with the Company.

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Mr. Matta's $2.1 million clawback was paid to the Company in September 2019. The Company's first payment to the SEC (of the same amount, $2.1 million)
was made in October 2019, to be followed by three equal payments of the remaining penalty amount plus post-judgment interest due 120, 240, and 360 days
after the entry of the SEC's order.

Export Controls Review

In  March  2018,  the  Company  became  aware  of  possible  violations  of  U.S.  export  controls  and  economic  sanctions  laws  and  regulations  involving  the
Company.  The  circumstances  giving  rise  to  these  possible  violations  pertained  to  the  Company's  collection  of  survey  data  from  panelists  within  U.S.
embargoed countries, as a part of the Company's larger global survey efforts not intentionally targeted at such countries. The Company filed a joint initial
notice of voluntary disclosure with the U.S. Department of the Treasury's Office of Foreign Assets Control ("OFAC") and the U.S. Commerce Department’s
Bureau of Industry and Security ("BIS") and commenced an internal review to identify the causes and scope of transactions that could constitute violations of
the OFAC and BIS regulations. On May 31, 2018, the Company filed a final voluntary disclosure with OFAC and BIS. On September 10, 2018, the Company
was notified that BIS did not find a violation of export regulations and closed the matter. On September 13, 2019, OFAC issued a letter stating that although
potential violations may have occurred, OFAC had decided not to pursue a civil monetary penalty or take other enforcement action. The letter represented a
final enforcement response from OFAC. In its letter, OFAC noted that the Company had taken a number of remedial compliance measures and detailed the
compliance measures taken.

Other Matters

In addition to the matters described above, the Company is, and may become, a party to a variety of legal proceedings from time to time that arise in the
normal course of the Company's business. While the results of such legal proceedings cannot be predicted with certainty, management believes that, based on
current knowledge, the final outcome of any such current pending matters will not have a material adverse effect on the Company's financial position, results
of operations or cash flows. Regardless of the outcome, legal proceedings can have an adverse effect on the Company because of defense costs, diversion of
management resources and other factors.

Indemnification

The  Company  has  entered  into  indemnification  agreements  with  each  of  the  Company's  directors  and  certain  officers,  and  the  Company's  amended  and
restated certificate of incorporation requires it to indemnify each of its officers and directors, to the fullest extent permitted by Delaware law, who was or is a
party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding by reason of the fact that he or she is or was a
director or officer of the Company. The Company has paid and continues to pay legal counsel fees incurred by the present and former directors and officers
who are involved in legal proceedings that require indemnification.

Similarly,  certain  of  the  Company's  commercial  contracts  require  it  to  indemnify  contract  counterparties  under  specified  circumstances,  and  the  Company
may incur legal counsel fees and other costs in connection with these obligations.

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12. Income Taxes

The components of loss before income tax benefit (provision) are as follows:

(In thousands)
Domestic

Foreign

Total

Income tax (benefit) provision is as follows:

(In thousands)
Current:

Federal

State

Foreign

Total

Deferred:

Federal

State

Foreign

Total

Income tax (benefit) provision

Years Ended December 31,

2019

2018

2017

  $

  $

(316,479)   $

(140,298)   $

(23,524)  

(15,264)  

(340,003)   $

(155,562)   $

(258,735)

(25,375)

(284,110)

Years Ended December 31,

2019

2018

2017

  $

  $

  $

  $

  $

—   $

(42)  

2,762  

2,720   $

(1,189)   $

(3,992)  

1,454  

(3,727)   $

(1,007)   $

—   $

(119)  

1,806  

1,687   $

898   $

1,060  

61  

2,019   $

3,706   $

A reconciliation of the statutory U.S. income tax rate to the effective income tax rate is as follows:

Statutory federal tax rate

State taxes

Nondeductible items

Nondeductible interest and derivatives

Foreign rate differences

Change in statutory tax rates

Change in valuation allowance

Stock compensation

Executive compensation

Goodwill impairment

Subscription receivable

Other adjustments

Uncertain tax positions

Effective tax rate

Income Tax Benefit (Provision)

Years Ended December 31,

2019

2018

2017

21.0 %  

1.1 %  

(0.7)%  

(1.5)%  

(1.8)%  

— %  

(5.3)%  

(1.2)%  

(0.1)%  

(10.7)%  

— %  

(0.5)%  

— %  

0.3 %  

21.0 %  

(2.8)%  

(0.5)%  

(4.0)%  

(2.2)%  

— %  

(5.4)%  

(5.6)%  

(0.3)%  

— %  

(1.2)%  

(1.0)%  

(0.4)%  

(2.4)%  

The Company recognized an income tax benefit of $1.0 million during the year ended December 31, 2019, which is comprised of current tax expense of $2.7
million primarily related to foreign taxes and a deferred tax benefit of $3.7 million related to temporary differences between the tax treatment and GAAP
accounting  treatment  for  certain  items.  Included  within  the  total  tax  benefit  is  income  tax  expense  of  $17.3  million  related  to  the  increase  in  valuation
allowance  recorded  against  the  Company's  deferred  tax  assets  to  offset  the  tax  benefit  of  the  Company's  operating  losses  in  the  U.S.  and  certain  foreign
jurisdictions. Also included in the total tax benefit are income tax adjustments of $58.6 million related to the impairment of goodwill and $15.2 million for
permanent differences in the book and tax treatment of certain stock-based compensation, limitations on the deductibility of certain executive compensation,
nondeductible interest expense on debt instruments and associated derivatives, and other nondeductible expenses.

95

(850)

(155)

1,491

486

(5,216)

1,120

893

(3,203)

(2,717)

35.0 %

(0.3)%

0.7 %

— %

(3.7)%

1.4 %

(30.8)%

(0.1)%

— %

— %

(1.3)%

(0.1)%

0.2 %

1.0 %

 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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These tax adjustments, along with state and local taxes and book losses in foreign jurisdictions where the income tax rate is substantially lower than the U.S.
federal statutory rate, are the primary drivers of the annual effective income tax rate.

The Company recognized an income tax expense of $3.7 million during the year ended December 31, 2018, which is comprised of current tax expense of $1.7
million primarily related to foreign taxes and a deferred tax expense of $2.0 million related to temporary differences between the tax treatment and GAAP
accounting treatment for certain items. Included within the total tax expense is an income tax expense of $19.0 million related to the increase in valuation
allowance  recorded  against  the  Company's  deferred  tax  assets  to  offset  the  tax  benefit  of  the  Company's  operating  losses  in  the  U.S.  and  certain  foreign
jurisdictions. An income tax adjustment of $19.7 million has also been included for permanent differences in the book and tax treatment of certain stock-
based compensation, limitations on the deductibility of certain executive compensation, nondeductible interest expense on debt instruments and associated
derivatives,  and  other  nondeductible  expenses.  These  tax  adjustments,  along  with  state  and  local  taxes  and  book  losses  in  foreign  jurisdictions  where  the
income tax rate is substantially lower than the U.S. federal statutory rate, are the primary drivers of the annual effective income tax rate.

The Company recognized an income tax benefit of $2.7 million during the year ended December 31, 2017, which is comprised of current tax expense of $0.5
million primarily related to foreign taxes and a deferred tax benefit of $3.2 million related to temporary differences between the tax treatment and GAAP
accounting  treatment  for  certain  items.  Included  within  the  total  tax  benefit  is  an  income  tax  benefit  of  $8.3  million  related  to  the  impact  of  the  TCJA
provisions on the Company's U.S. deferred taxes, including the reduction in the corporate tax rate from 35% to 21% and a change in the Company's valuation
allowance assessment. Also included is income tax expense of $126.1 million related to the increase in valuation allowance recorded against the Company's
deferred tax assets to offset the tax benefit of the Company's operating losses in the U.S. and certain foreign jurisdictions. An income tax adjustment of $2.5
million has also been included for permanent differences in the book and tax treatment of certain stock-based compensation, meals and entertainment and
other nondeductible expenses. These tax adjustments, along with having book losses in foreign jurisdictions where the income tax rate is substantially lower
than the U.S. federal statutory rate, are the primary drivers of the annual effective income tax rate.

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Deferred Income Taxes

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amount of assets and liabilities for financial reporting purposes
and the amounts used for income tax reporting purposes. The components of net deferred income taxes are as follows:

 (In thousands)
Deferred tax assets:

Net operating loss carryforwards

Deferred compensation

Tax credits

Deferred rent

Deferred revenues

Property and equipment

Goodwill

Tax contingencies

Accrued salaries and benefits

Capital leases

Allowance for doubtful accounts

Capital loss carryforwards

Litigation settlement

Other

Gross deferred tax assets

Valuation allowance

Net deferred tax assets

Deferred tax liabilities:

Intangible assets

Goodwill

Lease asset

Property and equipment

Subpart F income recapture

Outside basis difference

Other

Total deferred tax liabilities

Net deferred tax asset (liability)

Tax Valuation Allowance

As of

December 31,

2019

2018

  $

212,253   $

8,146  

2,945  

—  

5,095  

—  

2,462  

1,127  

2,406  

16,772  

453  

266  

225  

2,409  

254,559  

(219,607)  

34,952   $

(15,202)   $

—  

(11,219)  

(5,134)  

(1,224)  

—  

(86)  

(32,865)  

2,087   $

  $

  $

  $

199,959

13,684

6,171

3,976

2,764

1,788

—

1,422

2,200

444

334

266

1,197

1,105

235,310

(200,366)

34,944

(23,886)

(9,987)

—

—

(1,404)

(152)

(1,051)

(36,480)

(1,536)

As of December 31, 2019, and 2018, the Company had a valuation allowance of $219.6 million and $200.4 million, respectively, against certain deferred tax
assets.  The  valuation  allowance  relates  to  the  deferred  tax  assets  of  the  Company's  U.S.  entities,  including  federal  and  state  tax  attributes  and  timing
differences,  as  well  as  the  deferred  tax  assets  of  certain  foreign  subsidiaries.  The  increase  in  the  valuation  allowance  during  2019  is  primarily  related  to
operating  losses  incurred  during  the  year.  To  the  extent  the  Company  determines  that,  based  on  the  weight  of  available  evidence,  all  or  a  portion  of  its
valuation allowance is no longer necessary, the Company will recognize an income tax benefit in the period such determination is made for the reversal of the
valuation  allowance.  If  management  determines  that,  based  on  the  weight  of  available  evidence,  it  is  more-likely-than-not  that  all  or  a  portion  of  the  net
deferred tax assets will not be realized, the Company may recognize income tax expense in the period such determination is made to increase the valuation
allowance. It is possible that such reduction of or addition to the Company's valuation allowance may have a material impact on the Company's results from
operations.

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A summary of the deferred tax asset valuation allowance is as follows:

(In thousands)

Beginning Balance

Additions

Reductions

Ending Balance

As of

December 31,

2019

2018

  $

  $

200,366   $

19,832  

(591)  

219,607   $

181,334

19,356

(324)

200,366

Net Operating Loss and Credit Carryforwards

As  of  December  31,  2019,  the  Company  had  federal  and  state  net  operating  loss  carryforwards  for  tax  purposes  of  $639.9 million  and  $1,391.3  million,
respectively. These net operating loss carryforwards begin to expire in 2022 for federal income tax purposes and are expiring annually for state income tax
purposes. The federal and certain state net operating losses generated after December 31, 2017 will have an indefinite carryforward period as a result of the
TCJA. As of December 31, 2019, the Company had an aggregate net operating loss carryforward for tax purposes related to its foreign subsidiaries of $5.1
million, which will begin to expire in 2024.

As of December 31, 2019, the Company had research and development credit carryforwards of $3.2 million which begin to expire in 2025.

Under the provisions of Internal Revenue Code Section 382, certain substantial changes in the Company's ownership may result in a limitation on the amount
of  U.S.  net  operating  loss  carryforwards  that  can  be  utilized  annually  to  offset  future  taxable  income  and  taxes  payable.  A  significant  portion  of  the
Company's net operating loss carryforwards are subject to an annual limitation under Section 382 of the Internal Revenue Code. Additionally, despite the net
operating loss carryforwards, the Company may have a future tax liability due to foreign tax or state tax requirements.

Foreign Undistributed Earnings

As of December 31, 2019, the Company has certain foreign subsidiaries with accumulated undistributed earnings. The TCJA allows for a dividend received
deduction resulting in no material U.S. federal income tax upon repatriation of these earnings. The Company intends to indefinitely reinvest these earnings, as
well as future earnings from its foreign subsidiaries, to fund its international operations and therefore has not accrued any foreign withholding taxes or state
income taxes.

Uncertain Tax Positions

For  uncertain  tax  positions,  the  Company  uses  a  more-likely-than-not  recognition  threshold  based  on  the  technical  merits  of  the  tax  position  taken.  Tax
positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefits determined on a cumulative probability
basis, which are more-likely-than-not to be realized upon ultimate settlement in the financial statements. The Company has unrecognized tax benefits, which
are tax benefits related to uncertain tax positions which have been or will be reflected in income tax filings that have not been recognized in the financial
statements due to potential adjustments by taxing authorities in the applicable jurisdictions. The Company's liabilities for unrecognized tax benefits, which
include interest and penalties, were $1.6 million as of both December 31, 2019 and 2018. The remaining unrecognized tax benefits have reduced deferred tax
balances. The amount of unrecognized tax benefits that, if recognized, would affect the Company's effective tax rate are $2.3 million, $2.5 million and $2.4
million as of December 31, 2019, 2018 and 2017,  respectively,  and  include  the  federal  tax  benefit  of  state  deductions.  The  Company  anticipates  that  $0.4
million of unrecognized tax benefits will reverse during the next year due to the expiration of statutes of limitation.

Changes in the Company's unrecognized income tax benefits are as follows:

 (In thousands)
Beginning balance

Increase related to tax positions of prior years

Increase related to tax positions of the current year

Decrease related to tax positions of prior years

Decrease due to lapse in statutes of limitations

Ending balance

As of December 31,

2019

2018

2017

  $

2,560   $

2,508   $

14  

53  

(84)  

(143)  

167  

90  

(106)  

(99)  

  $

2,400   $

2,560   $

3,608

81

88

(1,064)

(205)

2,508

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The  Company  recognizes  interest  and  penalties  related  to  income  tax  matters  in  income  tax  expense.  As  of  both  December  31,  2019  and  2018,  accrued
interest and penalties on unrecognized tax benefits were $0.7 million.  The  Company  or  one  of  its  subsidiaries  files  income  tax  returns  in  the  U.S.  federal
jurisdiction,  and  various  state  and  foreign  jurisdictions.  For  income  tax  returns  filed  by  the  Company,  the  Company  is  no  longer  subject  to  U.S.  federal
examinations  by  tax  authorities  for  years  prior  to  2016  or  state  and  local  tax  examinations  by  tax  authorities  for  years  prior  to  2015.  Tax  attribute
carryforwards may still be adjusted upon examination by tax authorities.

13. Employee Benefit Plans

The  Company  has  a  401(k)  plan  for  the  benefit  of  all  U.S.  employees  who  meet  certain  eligibility  requirements.  This  plan  covers  substantially  all  of  the
Company's full-time U.S. employees. The Company contributed $1.1 million, $1.2 million and $1.3 million to the 401(k) plan for the years ended December
31, 2019, 2018 and 2017, respectively.

14. Geographic Information

The Company attributes revenues to customers based on the location of the customer. The composition of the Company's sales to customers between those in
the United States and those in other locations is as follows:

 (In thousands)
United States

Europe

Latin America

Canada

Other

Total revenues

Years Ended December 31,

2019

2018

2017 (1)

  $

336,087   $

359,379   $

332,344

30,619  

10,326  

7,046  

4,567  

34,623  

13,179  

7,882  

4,419  

  $

388,645   $

419,482   $

43,218

13,460

9,273

5,254

403,549

(1) As discussed in Footnote 2, Summary of Significant Accounting Policies, of the 2018 10-K, revenue for 2017 is not comparable to 2019 and 2018 due to the adoption of ASC 606 on January 1,
2018.

The composition of the Company's property and equipment, net between those in the United States and those in other locations as of the end of each year are
as follows:

 (In thousands)
United States

Europe

Latin America

Other

Total

As of December 31,

2019

2018

  $

30,556   $

841  

251  

45  

  $

31,693   $

25,456

1,415

365

103

27,339

Of the Company's long-lived intangible assets, net, $79.5 million and $107.9 million were generated by or located in the United States for the years ended
December 31, 2019 and 2018, respectively. The Company also had $0.1 million and $19.0 million of long-lived intangible assets, net generated by or located
in Europe for the years ended December 31, 2019 and 2018, respectively.

15. Related Party Transactions

Transactions with WPP

As  of  December  31,  2019  (based  on  public  filings),  WPP  owned  11,319,363  shares  of  the  Company's  outstanding  Common  Stock,  representing  16.2%
ownership in the Company. On July 19, 2018, the Company filed a registration statement on Form S-1 with the SEC for the purpose of registering the shares
of  Common  Stock  owned  by  WPP  in  order  to  fulfill  the  Company's  contractual  obligations  under  a  stockholders'  rights  agreement  entered  into  by  the
Company  and  WPP  in  2015.  Refer  to  Footnote 4, Long-term Debt  for  more  information.  The  Company  provides  WPP,  in  the  normal  course  of  business,
services amongst its different products and receives various services from WPP supporting the Company's data collection efforts. In early 2015, there were a
series of business and asset acquisitions and sales and issuances of Common Stock between the Company and WPP (giving rise to the stockholders' rights
agreement described above) as well as a Subscription Receivable agreement that the Company entered into with GroupM, a WPP subsidiary.

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In  2015,  the  Company  and  GroupM  entered  into  an  agreement  in  which  GroupM  agreed  to  a  minimum  commitment  to  purchase  $20.9  million  of  the
Company's products over five years, which was recorded as Subscription Receivable as contra equity within additional paid-in capital on the Consolidated
Statements of Stockholders' Equity. In December 2017, the Company signed an amendment with GroupM in which GroupM agreed to purchase additional
subscription services for $17.8 million  over  three years,  which  was  offset  by  the  $3.7 million  Subscription  Receivable  that  remained  as  of  December  31,
2017. Upon fully utilizing the Subscription Receivable in September 2018, the Company began recognizing revenue under the amendment as the Company
delivered products and services under the agreement. Total revenue recognized was $6.0 million and $2.0 million for the years ended December 31, 2019 and
2018, respectively.

In January 2016, as part of the Company's merger with Rentrak Corporation ("Rentrak"), the Company acquired two contracts with net present value of $14.5
million with WPP wholly-owned subsidiaries which were reflected as Subscription Receivable. The Company recorded the Subscription Receivable as contra
equity  within  additional  paid-in  capital  on  the  Consolidated  Statements  of  Stockholders'  Equity.  As  cash  was  received  on  the  Subscription  Receivable,
additional paid-in capital was increased by the amount of cash received and the Company recognized imputed interest income. Effective August 31, 2018, the
Company terminated one legacy Rentrak agreement which was originally reflected in Subscription Receivable and concurrently signed a new arrangement for
$7.4 million for various subscription services over a three-year period. As of December 31, 2019,  the  balance  of  the  Subscription  Receivable  is  zero. The
Company recorded $2.3 million  and  $0.8 million  in  revenues  in  the  Consolidated  Statements  of  Operations  and  Comprehensive  Loss  for  the  years  ended
December 31, 2019 and 2018, respectively.

The Company has a cancelable five-year agreement with Lightspeed, a WPP subsidiary, to conduct a proof of concept and follow-on program (the "Program")
to demonstrate the capability of designing and deploying a program to collect browsing and demographic data for individual participating households. The
agreement provides that the Company makes payments to Lightspeed of approximately $5.0 million per year through 2020. The Program is designed to be a
comprehensive data collection effort across multiple in-home devices (e.g., television, streaming devices, computers, mobile phones, tablets, gaming devices
and wearables) monitored via the installation of household internet routers ("Meters") in panelist households. The Meters collect and send the data back to the
Company for use in its Total Home Panel product. Under the terms of the Program, Lightspeed is paid to manage the operational aspects of panel recruitment,
compliance, inventory management, support and collection of panel demographic data.

The Company's results from transactions with WPP and its affiliates, as reflected in the Consolidated Statements of Operations and Comprehensive Loss, are
detailed below:

(In thousands)
Revenues (1)

Cost of revenues

Selling and marketing

Research and development

General and administrative

Interest income

Years Ended December 31,

2019

2018

2017

$

15,858   $

11,610   $

13,181

10,455  

11,077  

12,956

20  

—  

539  

—  

158  

111  

99  

343  

157

119

115

672

(1) The Company entered into certain agreements with WPP and its affiliates that were not characterized as revenue arrangements under GAAP. Accordingly, despite cash being received by the
Company under these agreements, no  revenue  was  recognized  during  the  year  ended  December  31,  2018  other  than  imputed  interest  income  on  the  net  present  value  of  anticipated  future  cash
payments from WPP. 

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The Company has the following balances related to transactions with WPP and its affiliates, as reflected in the Consolidated Balance Sheets:

(In thousands)
Assets

Accounts receivable, net

Prepaid expenses and other current assets

Liabilities

Accounts payable

Accrued expenses

Contract liability

Other non-current liabilities

Transactions with Starboard

  $

  $

As of December 31,

2019

2018

2,542   $

1,180  

2,510   $

716  

1,361  

—  

3,353

429

1,833

1,384

1,945

251

On  January  16,  2018,  the  Company  entered  into  certain  agreements  with  Starboard,  then  a  beneficial  owner  of  more  than  five  percent  of  the  Company's
outstanding Common Stock. Refer to Footnote 4, Long-term Debt, for further information regarding these agreements and the Company's issuance of senior
secured convertible notes to Starboard in 2018. As a result of these agreements and the transactions contemplated thereby, Starboard ceased to be a beneficial
owner of more than five percent of the Company's outstanding Common Stock on January 16, 2018.

On April 18, 2018, the Company amended a prior agreement with Starboard, dated as of September 28, 2017 (the "September Agreement"), pertaining to the
membership  and  composition  of  the  Company's  Board  of  Directors  (the  "Board").  Pursuant  to  the  amendment,  the  Company  and  Starboard  agreed  that,
effective  as  of  the  Company's  annual  meeting  of  stockholders  on  May  30,  2018,  the  size  of  the  Board  would  be  fixed  at  eight  members.  The  amendment
further designated Starboard's "appointees" under the September Agreement. As of December 31, 2018, Starboard had no remaining right to designate any
directors to the Board.

Included in the Consolidated Statements of Operations and Comprehensive Loss, the Company recorded interest expense related to Starboard of $30.8 million
and $16.4 million during the years ended December 31, 2019 and 2018, respectively.

The Company has the following balances related to transactions with Starboard, as reflected in the Consolidated Balance Sheets:

(In thousands)
Accrued expenses

Financing derivatives

Senior secured convertible notes

16. Organizational Restructuring

  $

As of December 31,

2019

2018

6,120   $

21,587  

184,075  

3,046

26,100

177,342

In December 2017, the Company implemented a reduction in force plan ("2017 Restructuring Plan") that resulted in the termination of approximately 10% of
its  workforce.  The  reduction  in  force  was  implemented  following  management's  determination  to  reduce  its  staffing  levels  and  exit  certain  geographic
regions, in order to enable the Company to decrease its global costs and more effectively align resources to business priorities. Total restructuring expense
recognized for the 2017 Restructuring Plan was $11.8 million and this plan was complete as of December 31, 2018.

In June and December 2018, the Company's Board of Directors authorized management to implement additional reductions in its workforce (less than 10%)
and rationalize its portfolio of leased properties due to the reductions in headcount ("2018 Restructuring Plans"). This additional restructuring effort resulted
in the termination of one operating lease, the extension of the lease related to the Company's headquarters, and the sublease of three offices. In connection
with the 2018 Restructuring Plans, the Company incurred total exit-related costs of $8.1 million. $10.3 million was recorded in 2018, and $2.2 million was
reversed in 2019 related to an employee who ultimately did not exit the Company. These plans were complete as of December 31, 2019.

In May 2019, the Company implemented an additional reduction in force plan ("May 2019 Restructuring Plan") in order to reduce costs and more effectively
align resources with business priorities. Together with attrition, the May 2019 Restructuring Plan resulted in the termination of approximately 10%  of  the
Company's workforce. In connection with the May 2019 Restructuring Plan, the Company incurred total exit-related costs of $3.1 million during the year
ended December 31, 2019. The Company does not expect to incur any future expenses related to this plan.

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In August 2019, the Company implemented a further reduction in force plan ("August 2019 Restructuring Plan") in order to reduce costs and more effectively
align resources with business priorities. The August 2019 Restructuring Plan resulted in the termination of approximately 8% of the Company's workforce. In
connection with the August 2019 Restructuring Plan, the Company incurred total exit-related costs of $2.5 million.

As of December 31, 2019, the total remaining accrual for restructuring is $1.0 million, all of which is current. The tables below summarize the balance of
accrued restructuring expenses and the changes in the accrued amounts for each period presented.

2017 Restructuring Plan

(In thousands)

Restructuring expense

Payments

Foreign exchange

Accrued Balance as of December 31, 2017

Restructuring expense

Payments

Foreign exchange

Accrued Balance as of December 31, 2018

Payments

$

$

$

Accrued Balance as of December 31, 2019

  $

Severance pay and
benefits

Other direct costs

Total

10,298

$

(1,340)

14

8,972   $

1,275  

(10,180)  

(1)  

66

$

(66)  

—   $

212

$

—

—

212   $

—  

—  

—  

212

$

(212)  

—   $

10,510

(1,340)

14

9,184

1,275

(10,180)

(1)

278

(278)

—

2018 Restructuring Plans

(In thousands)

Restructuring expense(1)

Payments

Foreign exchange

Accrued Balance as of December 31, 2018

Adoption of ASC 842(2)
Restructuring expense(3)
Payments

Accrued Balance as of December 31, 2019

  $

  $

  $

  Severance pay and benefits  
  $

7,145   $

Short-term lease exit and
other direct costs

Long-term lease exit and
other direct costs

Total

(2,652)  

—  

4,493   $

—   $

(2,195)  

(2,298)  

—   $

1,271   $

(561)  

(2)  

708   $

(708)   $

—  

—  

—   $

1,847   $

(37)  

—  

1,810   $

(1,810)   $

—  

—  

—   $

10,263

(3,250)

(2)

7,011

(2,518)

(2,195)

(2,298)

—

(1) During the year ended December 31, 2018, the Company recognized a reduction of $0.7 million of liability related to the write-off of certain lease-related liabilities, offset by $0.5 million in stock-
based compensation related to the termination of certain employees, $0.5 million in accelerated depreciation on assets located within subleased properties, and $0.1 million in other expenses.
(2) The Company adopted ASC 842, Leases, as of January 1, 2019. For additional details regarding the adoption, please refer to Footnote 2, Summary of Significant Accounting Policies.
(3) Restructuring expense decreased due to a reversal of planned executive compensation.

2019 Restructuring Plans

(In thousands)

Severance pay and benefits related restructuring
expense

Payments

Accrued Balance as of December 31, 2019

  $

102

May 2019 Restructuring
Plan

August 2019
Restructuring Plan

3,141  

(2,847)  

294   $

2,454

(1,756)

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17. Quarterly Financial Information (Unaudited)

The  following  tables  summarize  quarterly  financial  data  for  2019  and  2018.  The  Company's  results  of  operations  vary  and  may  continue  to  fluctuate
significantly from quarter to quarter. The results of operations in any period should not necessarily be considered indicative of the results to be expected from
any future period.

CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
(In thousands, except share and per share data)

First

Second

Third

Fourth

2019

  $

102,294   $

96,888   $

94,300   $

Revenues
Cost of revenues (1)

Gross profit
Selling and marketing (1)
Research and development (1)
General and administrative (1)
Investigation and audit related

Amortization of intangible assets

Impairment of goodwill

Impairment of intangible asset

Settlement of litigation, net

Restructuring

Total operating expenses

Loss from operations

Interest expense, net

Other income (expense), net

Gain (loss) from foreign currency transactions

Loss before income taxes

Income tax (provision) benefit

Net loss

Net loss per common share:

Basic and diluted

Weighted-average number of shares used in per share
calculation - Common Stock:

  $

  $

53,407  

48,887  

24,840  

18,216  

19,545  

842  

8,105  

—  

—  

—  

(70)  

71,478  

(22,591)  

(6,759)  

2,969  

38  

(26,343)  

(1,171)  

51,994  

44,894  

23,329  

16,883  

16,932  

2,354  

8,076  

224,272  

17,308  

5,000  

2,949  

317,103  

(272,209)  

(8,242)  

(3,081)  

(464)  

(283,996)  

4,463  

47,390  

46,910  

20,421  

14,064  

14,064  

980  

6,970  

—  

—  

(2,100)  

2,270  

56,669  

(9,759)  

(8,175)  

6,733  

1,194  

(10,007)  

(552)  

(27,514)   $

(279,533)   $

(10,559)   $

95,163

46,831

48,332

20,555

12,639

15,878

129

6,925

—

—

—

(1,886)

54,240

(5,908)

(8,350)

(4,967)

(432)

(19,657)

(1,733)

(21,390)

(0.46)   $

(4.61)   $

(0.16)   $

(0.31)

Basic and diluted

59,958,203  

60,697,608  

64,157,167  

69,644,437

(1) Amortization of stock-based compensation expense is included in the line items above as follows:

Cost of revenues

Selling and marketing

Research and development

General and administrative

Restructuring

First

Second

Third

Fourth

  $

848   $

636   $

396   $

1,316  

726  

4,063  

—  

1,087  

668  

1,913  

(266)  

756  

469  

1,392  

129  

Total stock-based compensation expense

  $

6,953   $

4,038   $

3,142   $

(28)

456

118

1,879

—

2,425

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Revenues
Cost of revenues (1)

Gross profit
Selling and marketing (1)
Research and development (1)
General and administrative (1)
Investigation and audit related

Amortization of intangible assets

Settlement of litigation, net

Restructuring

Total operating expenses

Loss from operations

Interest expense, net

Other income (expense), net

(Loss) gain from foreign currency transactions

Loss before income taxes

Income tax (provision) benefit

Net loss

Net loss per common share:

Basic and diluted

Weighted-average number of shares used in per share
calculation - Common Stock:

  $

  $

First

Second

Third

Fourth

  $

105,919   $

101,389   $

102,864   $

109,310

2018

47,254  

58,665  

25,905  

18,716  

18,661  

31,867  

8,544  

—  

1,257  

104,950  

(46,285)  

(2,905)  

77  

(922)  

(50,035)  

(1,415)  

51,526  

49,863  

29,647  

20,889  

28,699  

4,883  

8,266  

5,250  

3,833  

101,467  

(51,604)  

(4,124)  

807  

1,045  

(53,876)  

(2,101)  

49,446  

53,418  

24,866  

18,742  

18,707  

696  

7,896  

—  

51  

70,958  

(17,540)  

(4,682)  

(1,711)  

(304)  

(24,237)  

(400)  

(51,450)   $

(55,977)   $

(24,637)   $

51,994

57,316

27,977

18,632

18,468

892

8,158

—

6,696

80,823

(23,507)

(4,754)

(637)

1,484

(27,414)

210

(27,204)

(0.93)   $

(1.02)   $

(0.42)   $

(0.46)

Basic and diluted

55,227,046  

55,192,741  

58,212,306  

59,116,831

(1) Stock-based compensation expense is included in the line items above as follows:

Cost of revenues

Selling and marketing

Research and development

General and administrative

Restructuring

First

Second

Third

Fourth

  $

213   $

3,774   $

1,248   $

575  

344  

749  

—  

5,792  

3,972  

9,461  

—  

1,860  

1,137  

2,066  

—  

Total stock-based compensation expense

  $

1,881   $

22,999   $

6,311   $

1,114

1,225

1,127

2,494

468

6,428

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ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A.

CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We carried out an evaluation required by the Securities Exchange Act of 1934 (the "Exchange Act"), under the supervision and with the participation of our
principal executive officer and our principal financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as
defined  in  Rules  13a-15(e)  and  15d-15(e)  of  the  Exchange  Act,  as  of  December  31,  2019.  Based  on  this  evaluation,  our  principal  executive  officer  and
principal financial officer concluded that as of December 31, 2019, these disclosure controls and procedures were effective to provide reasonable assurance
that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported
within the time periods specified in the SEC's rules and forms and to provide reasonable assurance that such information is accumulated and communicated to
our  management,  including  our  principal  executive  officer  and  principal  financial  officer,  as  appropriate  to  allow  timely  decisions  regarding  required
disclosure.

Management's Report on Internal Control over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rule 13a-15(f) and 15d-15(f) of
the Exchange Act. Management, under the supervision and with the participation of our principal executive officer and principal financial officer, assessed the
effectiveness of our internal control over financial reporting as of December 31, 2019 based on criteria established in Internal Control - Integrated Framework
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. As a result of this assessment, management concluded that, as of
December  31,  2019,  our  internal  control  over  financial  reporting  was  effective  in  providing  reasonable  assurance  regarding  the  reliability  of  financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

Deloitte & Touche LLP, an independent registered public accounting firm, has audited the effectiveness of our internal control over financial reporting as of
December  31,  2019,  and  their  report  is  included  below.  Deloitte  &  Touche  LLP  has  also  audited,  and  issued  an  unqualified  opinion  with  respect  to,  our
Consolidated Financial Statements for 2019, which opinion is included in Item 8, "Financial Statements and Supplementary Data," of this 10-K.

Changes in Internal Control over Financial Reporting

Under  Exchange  Act  Rules  13a-15(d)  and  15d-15(d),  management  is  required  to  evaluate,  with  the  participation  of  our  principal  executive  officer  and
principal  financial  officer,  any  changes  in  internal  control  over  financial  reporting  that  occurred  during  each  fiscal  quarter  that  materially  affected,  or  are
reasonably  likely  to  materially  affect,  our  internal  control  over  financial  reporting.  There  were  no  changes  in  our  internal  control  over  financial  reporting
during our most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Remediation Efforts to Address Material Weakness in Internal Control Over Financial Reporting

As discussed in Item 9A, Controls and Procedures, of the 2018 10-K, we identified a material weakness in the area of revenue accounting as of December 31,
2018  related  to  journal  entries,  evaluating  evidence  of  product  or  service  delivery,  and  account  reconciliations  related  to  unbilled  revenue  and  deferred
revenue. Prior to December 31, 2018, we designed and implemented new controls to compensate for the complexity of our accounting for revenue contracts
and our dependence on manual processes. Due to the timing of the design and implementation of these controls during the fourth quarter of 2018, however,
there was insufficient time to consistently execute against their design as of December 31, 2018. During 2019, to remediate the material weakness described
above, we:

•

•

•

Enhanced controls related to manual journal entries to strengthen the completeness and accuracy of revenue-related entries;

Enhanced controls, including new automated reports, to demonstrate and verify evidence of product or service delivery;

Enhanced communication between financial and operating personnel to better monitor the status of product and service delivery;

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•

•

•

•

Centralized responsibility for product and service delivery under one department and implemented a monthly attestation process for key operating
personnel;

Implemented mandatory training for operational and revenue personnel who are responsible for product or service delivery and revenue recognition;

Enhanced controls over unbilled revenue and deferred revenue account reconciliations, including the review and timely analysis of reconciling items;
and

Implemented a business process review control that compares our actual results to our forecast and historical results.

We have completed the documentation, implementation and testing of the remediation actions described above, and as of September 30, 2019, management
determined that the material weakness identified in the 2018 10-K had been remediated.

Compliance Program

As discussed in Item 9A, Controls and Procedures, of the 2018 10-K, we have taken a number of actions to reinforce a culture of integrity, accountability, and
adherence to established internal controls, policies and procedures, including through formal communications, town hall meetings, and mandatory employee
training, which continued through 2019. We have a Compliance Coordinating Committee at the executive level that oversees our compliance program, which
includes a policies and procedures library, education and mandatory training, and monitoring for compliance and corrective action where appropriate. The
program also includes policies for receiving, evaluating and reporting on allegations of misconduct or noncompliance with our Code of Business Conduct and
Ethics and our Reporting and Non-Retaliation Policy (our corporate whistleblower program). We continue our focus on maintaining a strong "tone at the top"
and culture of compliance and control consciousness.

Inherent Limitation on the Effectiveness of Internal Controls

The effectiveness of any system of internal control over financial reporting is subject to inherent limitations, including the exercise of judgment in designing,
implementing,  operating,  and  evaluating  the  controls  and  procedures,  and  the  inability  to  eliminate  misconduct  completely.  Accordingly,  any  system  of
internal control over financial reporting can only provide reasonable, not absolute, assurance that its objectives will be met. In addition, projections of any
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree
of compliance with the policies or procedures may deteriorate. We intend to continue to monitor and upgrade our internal controls as necessary or appropriate
for our business, but we cannot assure that such improvements will be sufficient to provide us with effective internal control over financial reporting in future
periods.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the stockholders and the Board of Directors of comScore, Inc.

Opinion on Internal Control over Financial Reporting

We have audited the internal control over financial reporting of comScore, Inc. and subsidiaries (the “Company”) as of December 31, 2019, based on criteria
established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2019, based on criteria
established in Internal Control - Integrated Framework (2013) issued by COSO.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  (PCAOB),  the  consolidated
financial  statements  as  of  and  for  the  year  ended  December  31,  2019,  of  the  Company  and  our  report  dated  February  27,  2020,  expressed  an  unqualified
opinion on those financial statements and included an explanatory paragraph regarding the Company’s adoption of new accounting standards.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of
internal  control  over  financial  reporting,  included  in  the  accompanying  Management's  Report  on  Internal  Control  over  Financial  Reporting.  Our
responsibility  is  to  express  an  opinion  on  the  Company’s  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public  accounting  firm
registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating
effectiveness  of  internal  control  based  on  the  assessed  risk,  and  performing  such  other  procedures  as  we  considered  necessary  in  the  circumstances.  We
believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and
the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over
financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect
the  transactions  and  dispositions  of  the  assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being
made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding  prevention  or
timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

/s/ Deloitte & Touche LLP

McLean, Virginia  
February 27, 2020

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ITEM 9B.

OTHER INFORMATION

Not applicable.

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PART III

ITEM 10.

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Certain information regarding our directors and executive officers required by Item 10 of Part III is set forth in Item 1 of Part I "Business - Executive Officers
and  Directors."  Other  information  required  by  Item  10  of  Part  III,  including  information  regarding  any  material  changes  to  the  process  by  which  security
holders may recommend nominees to the Board of Directors, is included in our Proxy Statement relating to our 2020 Annual Meeting of Stockholders, and is
incorporated herein by reference. Information required by Item 10 of Part III regarding our Audit Committee is set forth in our Proxy Statement relating to
our 2020 Annual Meeting of Stockholders and is incorporated herein by reference. Information relating to our compliance with Section 16(a) of the Exchange
Act is set forth in our Proxy Statement relating to our 2020 Annual Meeting of Stockholders and is incorporated herein by reference.

We have adopted a Code of Business Conduct and Ethics that applies to our principal executive officer, principal financial officer, principal accounting officer
or controller, and persons performing similar functions. We have posted the Code of Business Conduct and Ethics on our investor relations website under the
heading "Corporate Governance" at www.comscore.com. To the extent permissible under Nasdaq rules, we intend to disclose any amendments to our Code of
Business Conduct and Ethics, as well as waivers of the provisions thereof, on our investor relations website under the heading "Corporate Governance" at
www.comscore.com.

ITEM 11.

EXECUTIVE COMPENSATION

Information required by Item 11 of Part III is included in our Proxy Statement relating to our 2020 Annual Meeting of Stockholders and is incorporated herein
by reference.

ITEM 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS

Information required by Item 12 of Part III is included in our Proxy Statement relating to our 2020 Annual Meeting of Stockholders and is incorporated herein
by reference.

ITEM 13.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Information required by Item 13 of Part III is included in our Proxy Statement relating to our 2020 Annual Meeting of Stockholders and is incorporated herein
by reference.

ITEM 14.

PRINCIPAL ACCOUNTING FEES AND SERVICES

Information required by Item 14 of Part III is included in our Proxy Statement relating to our 2020 Annual Meeting of Stockholders and is incorporated herein
by reference.

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ITEM 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a) The following documents are filed as part of this Annual Report on Form 10-K:

PART IV

(1) Financial statements and reports of our independent registered public accounting firm. See (i) Index to Consolidated Financial Statements at

Item 8 and (ii) Item 9A of this Annual Report on Form 10-K.

(2) All other schedules, for which provision is made in the applicable accounting regulations of the SEC, are omitted, as the required information
is  inapplicable  or  the  information  is  presented  in  the  Consolidated  Financial  Statements  and  Notes  to  Consolidated  Financial  Statements  in  Item 8  of  this
Annual Report on Form 10-K.

(3) Exhibits. The exhibits filed as part of this report are listed under "Exhibits" at subsection (b) of this Item 15.

(b) Exhibits

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EXHIBITS

Exhibit
No.

Exhibit
Document

3.1

3.2

3.3

3.4

3.5

4.1+

4.2+

4.3

4.4

4.5

4.6

4.7

4.8

4.9+

4.10

4.11

4.12

4.13

4.14

Amended  and  Restated  Certificate  of  Incorporation  of  the  Registrant  (incorporated  by  reference  to  Exhibit  3.3  to  the  Registrant's
Registration Statement on Form S-1, as amended, filed June 12, 2007) (File No. 333-141740)

Certificate of Amendment of Amended and Restated Certificate of Incorporation of comScore, Inc. (incorporated by reference to Exhibit
4.2 to the Registrant's Registration Statement on Form S-8, filed June 4, 2018) (File No. 333-225400)

Certificate of Designation of Series A Junior Participating Preferred Stock of comScore, Inc., as filed with the Secretary of State of the
State of Delaware on February 9, 2017 (incorporated by reference to Exhibit 3.1 to the Registrant's Current Report on Form 8-K, filed
February 9, 2017) (File No. 001-33520)

Certificate of Elimination of Series A Junior Participating Preferred Stock of comScore, Inc., as filed with the Secretary of State of the
State of Delaware on September 29, 2017 (incorporated by reference to Exhibit 3.1 to the Registrant's Current Report on Form 8-K, filed
October 4, 2017) (File No. 001-33520)

Amended and Restated Bylaws of comScore, Inc (incorporated by reference to Exhibit 3.2 to the Registrant's Quarterly Report on Form
10-Q for the period ended June 30, 2018, filed August 10, 2018) (File No. 001-33520).

  Form of Senior Secured Convertible Note (Initial Notes), as amended

  Form of Senior Secured Convertible Note (Option Notes), as amended

Specimen Common Stock Certificate (incorporated by reference to Exhibit 4.1 to the Registrant’s Registration Statement on Form S-1, as
amended, filed June 12, 2007) (File No. 333-141740)

Series A Warrant Issued to CVI Investments, Inc. (incorporated by reference to Exhibit 4.1 to the Registrant's Current Report on Form 8-
K, filed June 26, 2019) (File No. 001-33520)

Series B-1 Warrant Issued to CVI Investments, Inc. (incorporated by reference to Exhibit 4.2 to the Registrant's Current Report on Form
8-K, filed June 26, 2019) (File No. 001-33520)

Series B-2 Warrant Issued to CVI Investments, Inc. (incorporated by reference to Exhibit 4.3 to the Registrant's Current Report on Form
8-K, filed June 26, 2019) (File No. 001-33520)

Series C Warrant Issued to CVI Investments, Inc. (incorporated by reference to Exhibit 4.7 to the Registrant's Quarterly Report on Form
10-Q, filed August 07, 2019) (File No. 001-33520)

Registration Rights Agreement, dated June 26, 2019, between comScore, Inc and CVI Investments, Inc. (incorporated by reference to
Exhibit 4.5 to the Registrant's Current Report on Form 8-K, filed June 26, 2019) (File No. 001-33520)

  Description of Securities

Voting Agreement, dated as of December 20, 2011, by and among comScore, Inc. and The Nielsen Company (US) LLC (incorporated by
reference to Exhibit 10.3 to the Registrant’s Current Report on Form 8-K, filed December 21, 2011) (File No. 001-33520)

Stockholders Rights Agreement, dated as of February 11, 2015, by and among comScore, Inc., WPP Group USA, Inc. and Cavendish
Square  Holding  B.V.  (incorporated  by  reference  to  Exhibit  (d)(3)  to  Cavendish  Square  Holding  B.V.'s  and  WPP  plc's  Tender  Offer
Statement on Schedule TO, filed February 20, 2015) (File No. 005-83687)

Voting Agreement, dated as of February 11, 2015, by and among comScore, Inc., WPP Group USA, Inc. and Cavendish Square Holding
B.V.  (incorporated  by  reference  to  Exhibit  (d)(4)  to  Cavendish  Square  Holding  B.V.’s  and  WPP  plc’s  Tender  Offer  Statement  on
Schedule TO, filed February 20, 2015) (File No. 005-83687)

Registration Rights Agreement, dated as of January 16, 2018, by and among comScore, Inc. and the investors listed on the Schedule of
Buyers  attached  thereto  (incorporated  by  reference  to  Exhibit  10.4  to  the  Registrant’s  Current  Report  on  Form  8-K,  filed  January  16,
2018) (File No. 001-33520)

First Amendment to Senior Secured Convertible Notes, dated as of May 17, 2018, by and between comScore, Inc., Starboard Value and
Opportunity Master Fund Ltd. and each of the other investors listed on the signature pages attached thereto (incorporated by reference to
Exhibit 10.1 to the Registrant’s Current Report on Form 8-K, filed May 17, 2018) (File No. 001-33520)

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4.15

4.16

4.17

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11*

10.12*

10.13*

10.14*

10.15*

Second Amendment to Senior Secured Convertible Notes, dated as of August 8, 2018, by and between comScore, Inc., Starboard Value
and  Opportunity  Master  Fund  Ltd.  and  each  of  the  other  investors  listed  on  the  signature  pages  attached  thereto  (incorporated  by
reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K, filed August 9, 2018) (File No. 001-33520)

Agreement, dated as of November 13, 2018, by and between comScore, Inc., Starboard Value and Opportunity Master Fund Ltd. and
each of the other investors listed on the signature pages attached thereto (incorporated by reference to Exhibit 10.1 to the Registrant's
Current Report on Form 8-K, filed on November 13, 2018) (File No. 001-33520)

Amendment Agreement, dated November 6, 2019, by and among comScore, Inc., Starboard Value LP and certain affiliates of Starboard
Value LP (incorporated by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K, filed November 6, 2019) (File No.
001-33520)

Patent  Purchase,  License  and  Settlement  Agreement,  dated  as  of  December  20,  2011,  by  and  among  comScore,  Inc.,  The  Nielsen
Company (US) LLC and NetRatings LLC (incorporated by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K,
filed December 21, 2011) (File No. 001-33520)

Purchase Agreement, dated as of December 20, 2011, by and among comScore, Inc. and The Nielsen Company (US) LLC (incorporated
by reference to Exhibit 10.2 to the Registrant’s Current Report on Form 8-K, filed December 21, 2011) (File No. 001-33520)

Stock Purchase Agreement, dated as of February 11, 2015, by and among Cavendish Square Holding B.V., WPP Group USA, Inc., CS
Worldnet Holding B.V. and comScore, Inc. (incorporated by reference to Exhibit (d)(1) to Cavendish Square Holding B.V.’s and WPP
plc’s Tender Offer Statement on Schedule TO, filed February 20, 2015) (File No. 005-83687)

Strategic  Alliance  Agreement,  dated  February  11,  2015,  by  and  between  comScore,  Inc.  and  WPP  Group  USA,  Inc.  (incorporated  by
reference to Exhibit (d)(5) to Cavendish Square Holding B.V.’s and WPP plc’s Tender Offer Statement on Schedule TO, filed February
20, 2015) (File No. 005-83687)

Purchase Agreement, dated as of April 1, 2015, by and between comScore, Inc. and Cavendish Square Holding B.V. (incorporated by
reference to Exhibit 10.5 to the Registrant’s Current Report on Form 8-K, filed April 3, 2015) (File No. 001-33520)

Securities Purchase Agreement, dated as of January 16, 2018, by and among comScore, Inc. and the investors listed on the Schedule of
Buyers  attached  thereto  (incorporated  by  reference  to  Exhibit  10.1  to  the  Registrant’s  Current  Report  on  Form  8-K,  filed  January  16,
2018) (File No. 001-33520)

Guaranty Agreement, dated as of January 16, 2018, made by the subsidiary guarantors signatory thereto (incorporated by reference to
Exhibit 10.2 to the Registrant’s Current Report on Form 8-K, filed January 16, 2018) (File No. 001-33520)

Pledge and Security Agreement, dated as of January 16, 2018, made by comScore, Inc., the subsidiaries signatory thereto and Starboard
Value  and  Opportunity  Master  Fund  Ltd.,  as  Collateral  Agent  (incorporated  by  reference  to  Exhibit  10.3  to  the  Registrant’s  Current
Report on Form 8-K, filed January 16, 2018) (File No. 001-33520)

Deed of Lease between South of Market LLC (as Landlord) and comScore, Inc. (as Tenant), dated December 21, 2007 (incorporated by
reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K, filed February 5, 2008) (File No. 001-33520)

Amendment No. 6 to Deed of Lease, dated as of May 30, 2018, by and between South of Market LLC and comScore, Inc. (incorporated
by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K, filed June 5, 2018) (File No. 001-33520)

2007 Equity Incentive Plan, as amended and restated September 8, 2014 (incorporated by reference to Exhibit 10.2 to the Registrant's
Quarterly Report on Form 10-Q, filed October 29, 2014) (File No. 001-33520)

Form of Notice of Grant of Stock Option under 2007 Equity Incentive Plan (incorporated by reference to Exhibit 10.7 to the Registrant’s
Registration Statement on Form S-1, filed April 2, 2007) (File No. 333-141740)

Form of Notice of Grant of Restricted Stock Units under 2007 Equity Incentive Plan (incorporated by reference to Exhibit 10.9 to the
Registrant’s Registration Statement on Form S-1, filed April 2, 2007) (File No. 333-141740)

2018 Equity and Incentive Compensation Plan (incorporated by reference to Exhibit 10.1 to the Registrant’s Registration Statement on
Form S-8, filed June 4, 2018) (File No. 333-225400)

Form  of  Restricted  Stock  Units  Award  Notice  for  Employees  (incorporated  by  reference  to  Exhibit  10.3  to  the  Registrant’s  Current
Report on Form 8-K, filed June 5, 2018) (File No. 001-33520)

112

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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10.16*

10.17*

10.18*

10.19*

10.20*

10.21*

10.22*

10.23*

10.24

10.25*

10.26*

10.27*

10.28

10.29*

10.30*

Form  of  Restricted  Stock  Units  and  Common  Stock  Award  Notice  for  Employees  (incorporated  by  reference  to  Exhibit  10.4  to  the
Registrant’s Current Report on Form 8-K, filed June 5, 2018) (File No. 001-33520)

Form of Restricted Stock Units Award Notice for Directors (incorporated by reference to Exhibit 10.5 to the Registrant’s Current Report
on Form 8-K, filed June 5, 2018) (File No. 001-33520)

Form of Common Stock Award Notice for Employees (incorporated by reference to Exhibit 10.6 to the Registrant’s Current Report on
Form 8-K, filed June 5, 2018) (File No. 001-33520)

Form  of  Performance  Restricted  Stock  Units  Award  Agreement  for  CEO/President  (incorporated  by  reference  to  Exhibit  10.2  to  the
Registrant's Quarterly Report on Form 10-Q for the period ended September 30, 2018, filed November 9, 2018) (File No. 001-33520)

Form  of  Performance  Restricted  Stock  Units  Award  Agreement  for  Employees  (incorporated  by  reference  to  Exhibit  10.4  to  the
Registrant's Quarterly Report on Form 10-Q for the period ended September 30, 2018, filed November 9, 2018) (File No. 001-33520)

Form of Restricted Stock Units Award Agreement for Employees (incorporated by reference to Exhibit 10.5 to the Registrant's Quarterly
Report on Form 10-Q for the period ended September 30, 2018, filed November 9, 2018) (File No. 001-33520)

Form  of  Change  of  Control  and  Severance  Agreement  (CFO  and  General  Counsel)  (incorporated  by  reference  to  Exhibit  10.2  to  the
Registrant's Current Report on Form 8-K, filed on September 10, 2018) (File No. 001-33520)

Form  of  Change  of  Control  and  Severance  Agreement  (Other  Executive  Officers)  (incorporated  by  reference  to  Exhibit  10.3  to  the
Registrant's Current Report on Form 8-K, filed on September 10, 2018) (File No. 001-33520)

Form of Indemnification Agreement for directors and executive officers (incorporated by reference to Exhibit 10.3 to the Registrant’s
Current Report on Form 8-K, filed October 4, 2017) (File No. 001-33520)

Letter Agreement, dated as of March 31, 2019, by and between comScore, Inc. and Dale Fuller (incorporated by reference to Exhibit
10.1 to the Registrant's Current Report on Form 8-K, filed April 1, 2019) (File No. 001-33520)

Separation  Agreement,  dated  as  of  March  31,  2019,  by  and  between  comScore,  Inc.  and  Bryan  Wiener  (incorporated  by  reference  to
Exhibit 10.2 to the Registrant's Current Report on Form 8-K, filed April 1, 2019) (File No. 001-33520)

Separation Agreement, dated as of March 31, 2019, by and between comScore, Inc. and Sarah Hofstetter (incorporated by reference to
Exhibit 10.3 to the Registrant's Current Report on Form 8-K, filed April 1, 2019) (File No. 001-33520)

Securities Purchase Agreement, dated as of June 23, 2019, by and among comScore, Inc. and CVI Investments, Inc. (incorporated by
reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K, filed June 24, 2019) (File No. 001-33520)

Letter Agreement, dated November 4, 2019, between comScore, Inc. and William Livek (incorporated by reference to Exhibit 10.1 to the
Registrant's Quarterly Report on Form 10-Q, filed November 6, 2019) (File No. 001-33520)

Consulting Agreement, dated November 8, 2019, by and between comScore, Inc. and Dale Fuller (incorporated by reference to Exhibit
10.1 to the Registrant's Current Report on Form 8-K, filed November 8, 2019) (File No. 001-33520)

10.31+*

  Separation and General Release Agreement, dated as of November 5, 2019, by and between comScore, Inc. and Joseph Rostock

10.32+*

  Change of Control and Severance Agreement, executed on September 28, 2015, by between comScore, Inc. and William Livek

10.33+*

  Form of Stock Option Grant Notice and Stock Option Agreement under 2018 Equity and Incentive Compensation Plan

10.34+*

  Form of Deferred Stock Units Award Agreement under 2018 Equity and Incentive Compensation Plan

10.35+*

  Form of Performance Restricted Stock Units Award Agreement under 2018 Equity and Incentive Compensation Plan

10.36+*

  Form of Restricted Stock Units Award Agreement under 2018 Equity and Incentive Compensation Plan

21.1+

  List of Subsidiaries

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23.1+

31.1+

31.2+

32.1+

32.2+

  Consent of Deloitte & Touche LLP

Certification of Principal Executive Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act of 1934, as
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

Certification of Principal Financial Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act of 1934, as
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

Certification  of  Principal  Executive  Officer  pursuant  to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-
Oxley Act of 2002

Certification  of  Principal  Financial  Officer  pursuant  to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-
Oxley Act of 2002

101.INS

XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded
within the Inline XBRL document.

101.SCH

  XBRL Taxonomy Extension Schema Document.

101.CAL

  XBRL Taxonomy Extension Calculation Linkbase Document.

101.DEF

  XBRL Taxonomy Extension Definition Linkbase Document.

101.LAB

  XBRL Taxonomy Extension Label Linkbase Document.

101.PRE

  XBRL Taxonomy Extension Presentation Linkbase Document.

104

  Cover Page Interactive Data File - the cover page iXBRL tags are embedded within the Inline XBRL document

* Management contract or compensatory plan or arrangement.

+ Filed or furnished herewith

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ITEM 16.

FORM 10-K SUMMARY

None.

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Table of Contents

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.

COMSCORE, INC.

/s/ William P. Livek

William P. Livek

Chief Executive Officer and Executive Vice Chairman

(Principal Executive Officer)

/s/ Gregory A. Fink

Gregory A. Fink

Chief Financial Officer and Treasurer

(Principal Financial Officer and
Principal Accounting Officer)

By:

By:

116

February 27, 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant
and in the capacities and on the dates indicated.

Signature

/s/ William P. Livek

William P. Livek

/s/ Gregory A. Fink

Gregory A. Fink

/s/ Brent D. Rosenthal

Brent D. Rosenthal

/s/ Joanne Bradford

Joanne Bradford

/s/ Irwin Gotlieb

Irwin Gotlieb

/s/ Jacques Kerrest

Jacques Kerrest

/s/ Kathleen Love

Kathleen Love

/s/ John K. Martin Jr.

John K. Martin Jr.

Title

Date

Chief Executive Officer and Executive Vice Chairman

February 27, 2020

(Principal Executive Officer)

Chief Financial Officer and Treasurer

February 27, 2020

(Principal Financial Officer and
Principal Accounting Officer)

Non-Executive Chairman

February 27, 2020

Director

Director

Director

Director

Director

117

February 27, 2020

February 27, 2020

February 27, 2020

February 27, 2020

February 27, 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Exhibit 4.1

[FORM OF SENIOR SECURED CONVERTIBLE NOTE]

NEITHER THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE NOR THE
SECURITIES  INTO  WHICH  THESE  SECURITIES  ARE  CONVERTIBLE  HAVE  BEEN  REGISTERED  UNDER  THE
SECURITIES ACT OF 1933, AS AMENDED, OR ANY APPLICABLE STATE SECURITIES LAWS. THE SECURITIES
MAY  NOT  BE  OFFERED  FOR  SALE,  SOLD,  TRANSFERRED  OR  ASSIGNED  (I)  IN  THE  ABSENCE  OF  (A)  AN
EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS
AMENDED,  OR  (B)  AN  OPINION  OF  COUNSEL  SELECTED  BY  THE  HOLDER,  IN  A  FORM  REASONABLY
ACCEPTABLE  TO  THE  COMPANY,  THAT  REGISTRATION  IS  NOT  REQUIRED  UNDER  SAID  ACT,  OR  (II)
UNLESS  SOLD  PURSUANT  TO  RULE  144  OR  RULE  144A  UNDER  SAID  ACT.  NOTWITHSTANDING  THE
FOREGOING, THE SECURITIES MAY BE PLEDGED IN CONNECTION WITH A BONA FIDE MARGIN ACCOUNT
OR  OTHER  LOAN  OR  FINANCING  ARRANGEMENT  SECURED  BY  THE  SECURITIES.  ANY  TRANSFEREE  OF
THIS NOTE SHOULD CAREFULLY REVIEW THE TERMS OF THIS NOTE, INCLUDING SECTIONS 3(c)(iii) AND
18(a)  HEREOF.  THE  PRINCIPAL  AMOUNT  REPRESENTED  BY  THIS  NOTE  AND,  ACCORDINGLY,  THE
SECURITIES  ISSUABLE  UPON  CONVERSION  HEREOF  MAY  BE  LESS  THAN  THE  AMOUNT  SET  FORTH  ON
THE FACE HEREOF PURSUANT TO SECTION 3(c)(iii) OF THIS NOTE.

COMSCORE, INC.

SENIOR SECURED CONVERTIBLE NOTE

Issuance Date: January 16, 2018

Original Principal Amount: U.S. $[●]

(Reflects the amendments dated May 17, 2018, August 8, 2018, November 13, 2018 and November 6, 2019)

FOR VALUE RECEIVED, comScore, Inc., a Delaware corporation (the "Company"), hereby promises to pay to
[BUYER] or registered assigns (the "Holder") in cash and/or in shares of Common Stock (as defined below) the amount set out
above as the Original Principal Amount (as reduced pursuant to the terms hereof pursuant to redemption, conversion or otherwise,
the "Principal") when due, whether upon the Maturity Date (as defined below), acceleration, redemption or otherwise (in each case
in accordance with the terms hereof) and to pay interest ("Interest") on any outstanding Principal at the applicable Interest Rate
from the date set out above as the Issuance Date (the "Issuance Date") until the same becomes due and payable, whether upon an
Interest Date (as defined below), the Maturity Date, acceleration, conversion, redemption or otherwise (in each case in accordance
with the terms hereof). This Senior Secured Convertible Note (including all Senior Secured Convertible Notes issued in exchange,
transfer or replacement hereof, this "Note") is one of an issue of Senior Secured Convertible Notes issued pursuant to the Securities
Purchase Agreement on the Initial Closing Date (collectively, the "Notes"

 
 
 
and such other Senior Secured Convertible Notes, the "Other Notes"). Certain capitalized terms used herein are defined in Section
31.

(1)

PAYMENTS OF PRINCIPAL; PREPAYMENT. On the Maturity Date, the Company shall pay to
the Holder an amount in cash representing all outstanding Principal, any accrued and unpaid Interest and any accrued and unpaid
Late Charges (as defined in Section 24(b)) on such Principal and Interest. The "Maturity Date" shall be January 16, 2022, as may
be extended at the option of the Holder (i) in the event that, and for so long as, an Event of Default (as defined in Section 4(a)) shall
have  occurred  and  be  continuing  on  the  Maturity  Date  (as  may  be  extended  pursuant  to  this  Section  1)  or  any  event  shall  have
occurred and be continuing on the Maturity Date (as may be extended pursuant to this Section 1) that with the passage of time and
the  failure  to  cure  would  result  in  an  Event  of  Default  and  (ii)  through  the  date  that  is  ten  (10)  Business  Days  after  the
consummation of a Change of Control in the event that a Change of Control is publicly announced or a Change of Control Notice
(as defined in Section 5(b)) is delivered prior to the Maturity Date. Other than as specifically permitted by this Note, the Company
may  not  prepay  any  portion  of  the  outstanding  Principal,  accrued  and  unpaid  Interest  or  accrued  and  unpaid  Late  Charges  on
Principal and Interest, if any.

(2)    INTEREST.

(a)    Interest on this Note shall commence accruing on the Issuance Date at the Interest Rate and shall be
computed on the basis of a 360-day year and twelve 30-day months and shall be payable in arrears for each Calendar Quarter on the
first (1st) Business Day of each Calendar Quarter after the Issuance Date (each, an "Interest Date").

(b)        Interest  shall  be  payable  on  each  Interest  Date,  to  the  record  holder  of  this  Note  on  the  applicable
Interest Date, in whole or in part, in shares of Common Stock ("Interest Shares") so long as there is no Equity Conditions Failure
(other than as a result of the delivery of an Interest Blocker Notice (as defined below)) occurring on the applicable Interest Date;
provided, however, that the Company may, at its option following written notice to each holder of the Notes and any Additional
Notes on or prior to the applicable Interest Notice Due Date (the date such notice is delivered to the Holder and holders of Other
Notes and Additional Notes, the "Interest Notice Date"), elect to pay Interest on any Interest Date in cash ("Cash Interest") or in a
combination of Cash Interest and Interest Shares. Each Interest Election Notice shall specify the amount or percentage of Interest
that the Company will pay in respect of the Interest Date as Cash Interest and Interest Shares which amounts or percentages, as
applicable, when added together, must equal the applicable Interest (or 100% thereof, as applicable) due on such Interest Date. If
the  Company  elects  (or  is  deemed  to  have  elected  by  operation  of  this  Section  2)  the  payment  of  applicable  Interest  in  Interest
Shares, in whole or in part, and an Equity Conditions Failure (other than the delivery to the Company of an Interest Blocker Notice)
occurs at any time prior to the applicable Interest Date that is expected to last through the applicable Interest Date (which is not
waived in writing by the Holder), the Company shall provide the Holder a written notice to that effect by no later than the Trading
Day immediately following the Company having knowledge of such Equity Conditions Failure, indicating that unless the Holder
waives the Equity Conditions Failure in writing, the applicable portion of Interest as to which the Holder did not waive the Equity
Conditions shall be

2

 
 
paid as Cash Interest. If any portion of Interest for a particular Interest Date shall be paid in Interest Shares, then on the applicable
Interest Date, the Company shall issue to the Holder, such number of shares of Common Stock equal to (a) the amount of Interest
payable on the applicable Interest Date in Interest Shares divided by (b) the Interest Conversion Price as in effect on the applicable
Interest Date. All  Interest  Shares  shall  be  fully  paid  and  nonassessable  shares  of  Common  Stock  (rounded  to  the  nearest  whole
share  in  accordance  with  Section  3(a)).  Except  as  expressly  provided  in  this  Section  2,  the  Company  shall  pay  the  applicable
Interest  in  the  same  ratio  of  Interest  Shares  and  Cash  Interest  on  the  Notes,  the  Other  Notes  and  any  Additional  Notes.  The
Company  shall  pay  any  and  all  taxes  that  may  be  payable  with  respect  to  the  issuance  and  delivery  to  the  Holder  of  shares  of
Common Stock as Interest pursuant to this Section 2; provided, however, that the Holder shall be solely responsible for any transfer
taxes if the Interest Shares are to be registered, issued or delivered in the name of a Person other than the Holder.

(c)    Notwithstanding the foregoing, if (i) the Company elects (or is deemed to have elected by operation of
this  Section  2)  to  pay  all  or  any  portion  of  Interest  due  on  any  Interest  Date  in  Interest  Shares,  (ii)  the  Company  is  permitted
pursuant to this Section 2 to pay all or any portion of Interest due on such Interest Date in Interest Shares if not for the delivery to
the Company of an Interest Blocker Notice and (iii) within two (2) Business Days following the applicable Interest Notice Date the
Holder has delivered to the Company a written notice (an "Interest Blocker Notice") (A) stating that such payment of Interest in
Interest Shares would result in a violation of Section 3(d), (B) specifying the portion of the applicable Interest with respect to which
the  payment  in  Interest  Shares  would  result  in  a  violation  of  Section  3(d)  if  such  payment  of  Interest  in  Interest  Shares  were
effected (such amount so specified is referred to herein as the "Designated Interest Amount") and (C) requesting the Company
hold the Designated Interest Amount issuable to the Holder in abeyance for the Holder until such time or times as its right thereto
would  not  result  in  the  Holder  and  its  other  Attribution  Parties  exceeding  the  Maximum  Percentage,  at  which  time  or  times  the
Company shall promptly upon written notice from the Holder deliver such Interest Shares to the extent as if there had been no such
limitation.  Any  Interest  Shares  held  in  abeyance  pursuant  to  the  provisions  of  this  Section  2(c)  shall  satisfy  the  Company's
requirement to pay the applicable Interest corresponding to the number of Interest Shares so held in abeyance until the Company
receives  a  notice  from  the  Holder  instructing  the  Company  that  the  Maximum  Percentage  no  longer  prevents  the  Holder  from
receiving such Interest Shares.

(d)    Prior to the payment of Interest on an Interest Date, Interest on this Note shall accrue at the Interest Rate
and be payable by way of inclusion of the Interest in the Conversion Amount (as defined in Section 3(b)(i)) on each Conversion
Date (as defined in Section 3(c)(i)) in accordance with Section 3(b)(i) and/or on each Redemption Date.

(3)    CONVERSION OF NOTES. At any time or times after the first (1st) Trading Day following the Pricing Date
(as defined in Section 3(b)(ii)) (the "Initial Convertibility Date"), this Note shall be convertible into shares of Common Stock, on
the terms and conditions set forth in this Section 3.

Convertibility Date, the Holder shall be entitled to convert all

(a)    Conversion Right. Subject to the provisions of Section 3(d), at any time or times on or after the Initial

3

 
 
or any portion of the outstanding and unpaid Conversion Amount into fully paid and nonassessable shares of Common Stock in
accordance with Section 3(c), at the Conversion Rate (as defined below). The Company shall not issue any fraction of a share of
Common Stock upon any conversion. If the issuance would result in the issuance of a fraction of a share of Common Stock, the
Company shall round such fraction of a share of Common Stock to the nearest whole share. The Company shall pay any and all
transfer, stamp and similar taxes that may be payable with respect to the issuance and delivery of Common Stock upon conversion
of any Conversion Amount; provided, however, that the Holder shall be solely responsible for any transfer taxes if the shares of
Common Stock registrable, issuable or deliverable pursuant to a Conversion Notice are to be registered, issued or delivered in the
name of a Person other than the Holder.

(b)    Conversion Rate. The number of shares of Common Stock issuable upon conversion of any Conversion
Amount pursuant to Section 3(a) shall be determined by dividing (x) such Conversion Amount by (y) the Conversion Price (the
"Conversion Rate").

(i)        "Conversion  Amount"  means  the  sum  of  (A)  the  portion  of  the  Principal  to  be  converted,
redeemed or otherwise with respect to which this determination is being made, (B) accrued and unpaid Interest with respect
to such Principal and (C) accrued and unpaid Late Charges, if any, with respect to such Principal and Interest.

(ii)    "Conversion Price" means, as of any Conversion Date or other date of determination, a price
per share equal to the greater of: (A) 130% of the arithmetic average of the Weighted Average Price of the Common Stock
on each Trading Day during the ten (10) consecutive Trading Days commencing on the later of (x) the Initial Closing Date
and  (y)  the  Public  Announcement  Date  (the  last  date  in  such  period,  the  "Pricing  Date")  (all  such  determinations  to  be
appropriately  adjusted  for  any  stock  split,  stock  dividend,  stock  combination,  reclassification  or  other  similar  transaction
occurring during such period) and (B) $28.00, subject to adjustment as provided herein and pursuant to Section 4(q) of the
Securities Purchase Agreement.

(c)    Mechanics of Conversion.

(i)    Optional Conversion. To convert any Conversion Amount into shares of Common Stock on any
date on or after the Initial Convertibility Date (a "Conversion Date"), the Holder shall (A) deliver to the Company on such
date,  a  copy  of  an  executed  notice  of  conversion  substantially  in  the  form  attached  hereto  as  Exhibit I  (the  "Conversion
Notice")  and  (B)  if  required  by  Section  3(c)(iii),  but  without  delaying  the  Company's  requirement  to  deliver  shares  of
Common  Stock  on  the  applicable  Share  Delivery  Date  (as  defined  below),  surrender  this  Note  to  a  common  carrier  for
delivery to the Company as soon as practicable on or following such date (or an indemnification undertaking with respect to
this  Note  in  the  case  of  its  loss,  theft  or  destruction).  No  ink-original  Conversion  Notice  shall  be  required,  nor  shall  any
medallion guarantee (or other type of guarantee or notarization) of any Conversion Notice be required. On or before the first
(1st)  Business  Day  following  the  date  of  receipt  of  a  Conversion  Notice,  the  Company  shall  transmit  a  confirmation  of
receipt of such Conversion Notice to the Holder and the Company's transfer agent (the "Transfer Agent"). On or before the
second (2nd) Trading Day following the

4

 
 
date  of  receipt  of  a  Conversion  Notice  (a  "Share  Delivery  Date"),  the  Company  shall,  (x)  if  the  Transfer  Agent  is
participating in the Depository Trust Company ("DTC") Fast Automated Securities Transfer Program, credit such aggregate
number of shares of Common Stock to which the Holder shall be entitled to the Holder's or its designee's balance account
with DTC through its Deposit Withdrawal At Custodian system or (y) if the Transfer Agent is not participating in the DTC
Fast  Automated  Securities  Transfer  Program,  issue  and  deliver  to  the  address  as  specified  in  the  Conversion  Notice,  a
certificate, registered in the name of the Holder or its designee, for the number of shares of Common Stock to which the
Holder  shall  be  entitled.  If  this  Note  is  physically  surrendered  for  conversion  as  required  by  Section  3(c)(iii)  and  the
outstanding Principal of this Note is greater than the Principal portion of the Conversion Amount being converted, then the
Company shall as soon as practicable and in no event later than three (3) Business Days after receipt of this Note and at its
own expense, issue and deliver to the Holder a new Note (in accordance with Section 18(d)) representing the outstanding
Principal not converted. The Person or Persons entitled to receive the shares of Common Stock issuable upon a conversion
of  this  Note  shall  be  treated  for  all  purposes  as  the  record  holder  or  holders  of  such  shares  of  Common  Stock  on  the
Conversion Date, irrespective of the date such shares of Common Stock are credited to the Holder's account with DTC or
the date of delivery of the certificates evidencing such shares of Common Stock, as the case may be.

(ii)    Company's Failure to Timely Convert. If the Company shall fail on or prior to the applicable
Share Delivery Date to issue and deliver a certificate to the Holder (if the Transfer Agent is not participating in the DTC
Fast  Automated  Securities  Transfer  Program),  or  credit  the  Holder's  balance  account  with  DTC  (if  the  Transfer  Agent  is
participating  in  the  DTC  Fast  Automated  Securities  Transfer  Program),  for  the  number  of  shares  of  Common  Stock  to
which the Holder is entitled upon the Holder's conversion of any Conversion Amount (a "Conversion Failure"), then the
Holder, upon written notice to the Company, may void its Conversion Notice with respect to, and retain or have returned, as
the case may be, any portion of this Note that has not been converted pursuant to such Conversion Notice; provided that the
voiding of a Conversion Notice shall not affect the Company's obligations to make any payments which may have accrued
prior to the date of such notice pursuant to this Section 3(c)(ii) or otherwise. In addition to the foregoing, if the Company
shall fail on or prior to the applicable Share Delivery Date to issue and deliver a certificate to the Holder, if the Transfer
Agent is not participating in the DTC Fast Automated Securities Transfer Program, or credit the Holder's balance account
with DTC, if the Transfer Agent is participating in the DTC Fast Automated Securities Transfer Program, for the number of
shares of Common Stock to which the Holder is entitled upon the Holder's conversion of any Conversion Amount or on any
date of the Company's obligation to deliver shares of Common Stock as contemplated pursuant to clause (y) below, and if
after  such  Trading  Day  the  Holder  purchases  (in  an  open  market  transaction  or  otherwise)  Common  Stock  to  deliver  in
satisfaction of a sale by the Holder of Common Stock issuable upon such conversion that the Holder anticipated receiving
from the Company (a "Buy-In"), then the Company shall, within three (3) Trading Days after the Holder's request and in
the Holder's discretion, either (x) pay cash to the Holder in an amount equal to the Holder's total purchase price (including
brokerage commissions) for the shares of Common Stock so purchased (the

5

 
 
"Buy-In Price"), at which point the Company's obligation to issue and deliver such certificate or certificates or credit the
Holder's  balance  account  with  DTC  for  the  shares  of  Common  Stock  to  which  the  Holder  is  otherwise  entitled  upon  the
Holder's conversion of the applicable Conversion Amount shall terminate, or (y) promptly honor its obligation to deliver to
the  Holder  a  certificate  or  certificates  representing  such  shares  of  Common  Stock  or  credit  the  Holder's  balance  account
with DTC for such shares of Common Stock and pay cash to the Holder in an amount equal to the excess (if any) of the
Buy-In  Price  over  the  product  of  (A)  such  number  of  shares  of  Common  Stock,  times  (B)  the  Closing  Sale  Price  of  the
Common  Stock  on  the  applicable  Conversion  Date.  Nothing  herein  shall  limit  the  Holder's  right  to  pursue  any  other
remedies available to it hereunder, at law or in equity including, without limitation, a decree of specific performance and/or
injunctive relief with respect to the Company's failure to timely deliver shares of Common Stock upon conversion of this
Note as required pursuant to the terms hereof.

(iii)        Registration;  Book-Entry.  The  Company  shall  maintain  a  register  (the  "Register")  for  the
recordation  of  the  names  and  addresses  of  the  holders  of  each  Note  and  the  Principal  amount  of  the  Notes  (and  stated
interest thereon) held by such holders (the "Registered Notes"). The entries in the Register shall be conclusive and binding
for all purposes absent manifest error. The Company and the holders of the Notes shall treat each Person whose name is
recorded in the Register as the owner of a Note for all purposes, including, without limitation, the right to receive payments
of Principal and Interest, if any, hereunder, notwithstanding notice to the contrary. A Registered Note may be assigned or
sold  in  whole  or  in  part  only  by  registration  of  such  assignment  or  sale  on  the  Register.  Upon  its  receipt  of  a  request  to
assign  or  sell  all  or  part  of  any  Registered  Note  by  the  Holder,  in  form  and  substance  reasonably  satisfactory  to  the
Company, the Company shall record the information contained therein in the Register and issue one or more new Registered
Notes in the same aggregate Principal amount as the Principal amount of the surrendered Registered Note to the designated
assignee or transferee pursuant to Section 17. The Company shall be entitled to act and rely upon any such request without
inquiry  as  to  the  genuineness  thereof,  and  without  liability  of  any  type  or  nature  arising  therefrom.  Notwithstanding
anything to the contrary in this Section 3(c)(iii), the Holder may assign the Note or any portion thereof to an Affiliate of
such Holder or a Related Fund of such Holder without delivering a request to assign or sell such Note to the Company and
the recordation of such assignment or sale in the Register (a "Related Party Assignment"); provided, that (x) the Company
may continue to deal solely with such assigning or selling Holder unless and until such Holder has delivered a request, in
form and substance reasonably satisfactory to the Company, to assign or sell such Note or portion thereof to the Company
for  recordation  in  the  Register;  and  (y)  such  assigning  or  selling  Holder  shall,  acting  solely  for  this  purpose  as  a  non-
fiduciary agent of the Company, maintain a register (the "Related Party Register") comparable to the Register on behalf of
the Company, and any such assignment or sale shall be effective upon recordation of such assignment or sale in the Related
Party Register. Notwithstanding  anything  to  the  contrary  set  forth  herein,  upon  conversion  of  any  portion  of  this  Note  in
accordance with the terms hereof, the Holder shall not be required to physically surrender this Note to the Company unless
(A) the full Conversion Amount represented by this Note is being converted or (B) the Holder has provided the Company
with prior written

6

 
 
notice (which notice may be included in a Conversion Notice) requesting reissuance of this Note upon physical surrender of
this Note. The  Holder  and  the  Company  shall  maintain  records  showing  the  Principal,  Interest  and  Late  Charges,  if  any,
converted and the dates of such conversions or shall use such other methods, reasonably satisfactory to the Holder and the
Company, so as not to require physical surrender of this Note upon conversion except as provided above.

(iv)       Pro Rata Conversion; Disputes. In the event that the Company receives a Conversion Notice
relating  to  this  Note  and  one  or  more  holders  of  Other  Notes  or  Additional  Notes  for  the  same  Conversion  Date  and  the
Company can convert some, but not all, of such portions of this Note, the Other Notes and the Additional Notes submitted
for conversion, the Company, subject to Section 3(d), shall convert from the Holder and each holder of Other Notes and
Additional Notes electing to have this Note, the Other Notes or Additional Notes converted on such date a pro rata amount
of  such  holder's  portion  of  the  Note,  its  Other  Notes  and/or  Additional  Notes  submitted  for  conversion  based  on  the
Principal  amount  of  this  Note,  the  Other  Notes  and/or  Additional  Notes  submitted  for  conversion  on  such  date  by  such
holder  relative  to  the  aggregate  Principal  amount  of  this  Note  and  all  Other  Notes  and  Additional  Notes  submitted  for
conversion on such date. In the event of a dispute as to the number of shares of Common Stock issuable to the Holder in
connection with a conversion of this Note, the Company shall issue to the Holder the number of shares of Common Stock
not in dispute and such dispute shall be resolved in accordance with Section 23.

(d)    Beneficial Ownership Limitation. The Company shall not deliver any shares of Common Stock
pursuant to the terms and conditions of this Note, and the Holder shall not have the right to any shares otherwise issuable or
otherwise deliverable pursuant to the terms and conditions of this Note and any such delivery shall be null and void and
treated as if never made, to the extent that, immediately after giving effect to such issuance, the Holder together with its
other Attribution Parties collectively would beneficially own in excess of the Maximum Percentage of the number of shares
of Common Stock outstanding. For purposes of the foregoing sentence, the aggregate number of shares of Common Stock
beneficially  owned  by  the  Holder  and  its  other  Attribution  Parties  shall  include  the  number  of  shares  of  Common  Stock
beneficially  owned  by  the  Holder  and  all  of  its  other  Attribution  Parties  plus  the  number  of  shares  of  Common  Stock
issuable pursuant to the terms of this Note with respect to which the determination of such sentence is being made, but shall
exclude  the  number  of  shares  of  Common  Stock  which  would  be  issuable  upon  (i)  conversion  of  the  remaining,
nonconverted portion of this Note beneficially owned by the Holder or any of its other Attribution Parties and (ii) exercise
or  conversion  of  the  unexercised  or  nonconverted  portion  of  any  other  securities  of  the  Company  (including,  without
limitation, any convertible notes or convertible preferred stock or warrants, including any Additional Notes and Warrants)
beneficially  owned  by  the  Holder  or  any  of  its  other  Attribution  Parties  subject  to  a  limitation  on  conversion  or  exercise
analogous to the limitation contained in this Section 3(d). For purposes of this Section 3(d), beneficial ownership shall be
calculated in accordance with Section 13(d) of the Exchange Act. For purposes of determining the number of outstanding
shares of Common Stock the Holder

7

 
 
may  acquire  pursuant  to  the  terms  of  this  Note  without  exceeding  the  Maximum  Percentage,  the  Holder,  absent  other
knowledge, may rely on the number of outstanding shares of Common Stock as reflected in (i) the Company's most recent
Annual Report on Form 10-K, Quarterly Report on Form 10-Q, Current Report on Form 8-K or other public filing with the
SEC, as the case may be, (ii) a more recent public announcement by the Company or (iii) any other written notice by the
Company  or  the  Transfer  Agent  setting  forth  the  number  of  shares  of  Common  Stock  outstanding  (the  "Reported
Outstanding Share Number"). If the Company receives a Conversion Notice from the Holder at a time when the actual
number of outstanding shares of Common Stock is less than the Reported Outstanding Share Number, the Company shall
notify  the  Holder  in  writing  of  the  number  of  shares  of  Common  Stock  then  outstanding  and,  to  the  extent  that  such
Conversion Notice would otherwise cause the Holder's beneficial ownership, as determined pursuant to this Section 3(d), to
exceed the Maximum Percentage, the Holder shall, within one (1) Business Day thereafter, notify the Company of a reduced
number of shares of Common Stock to be purchased pursuant to such Conversion Notice. The number of outstanding shares
of  Common  Stock  shall  be  determined  after  giving  effect  to  the  conversion  or  exercise  of  securities  of  the  Company,
including  this  Note,  by  the  Holder  and  any  other  Attribution  Party  since  the  date  as  of  which  the  Reported  Outstanding
Share Number was reported. In the event that the issuance of shares of Common Stock to the Holder upon conversion of
this Note would result in the Holder and its other Attribution Parties being deemed to beneficially own, in the aggregate,
more than the Maximum Percentage of the number of outstanding shares of Common Stock, the number of shares by which
the Holder's and its other Attribution Parties' aggregate beneficial ownership would exceed the Maximum Percentage (the
"Excess  Shares")  shall  be  deemed  null  and  void  and  any  portion  of  the  Conversion  Amount  so  converted  shall  be
reinstated,  and  the  Holder  shall  not  have  the  power  to  vote  or  to  transfer  the  Excess  Shares.  Upon  delivery  of  a  written
notice  to  the  Company,  the  Holder  may  from  time  to  time  increase  or  decrease  the  Maximum  Percentage  to  any  other
percentage  not  in  excess  of  9.99%  as  specified  in  such  notice;  provided  that  (i)  any  such  increase  in  the  Maximum
Percentage will not be effective until the sixty-first (61st) day after such notice is delivered to the Company and (ii) any such
increase or decrease will apply only to the Holder and its other Attribution Parties and not to any other holder of Notes that
is not an Attribution Party of the Holder. The provisions of this paragraph shall be construed and implemented in a manner
otherwise than in strict conformity with the terms of this Section 3(d) to the extent necessary to correct this paragraph (or
any  portion  of  this  paragraph)  which  may  be  defective  or  inconsistent  with  the  intended  beneficial  ownership  limitation
contained  in  this  Section  3(d)  or  to  make  changes  or  supplements  necessary  or  desirable  to  properly  give  effect  to  such
limitation. The limitation contained in this paragraph may not be waived and shall apply to a successor holder of this Note.

(4)    RIGHTS UPON EVENT OF DEFAULT.

(a)    Event of Default. Each of the following events shall constitute an "Event of Default":

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(i)        the  failure  of  the  applicable  Registration  Statement  required  to  be  filed  pursuant  to  the
Registration  Rights  Agreement  to  be  filed  or  declared  effective  within  the  applicable  time  periods  specified  in  the
Registration  Rights  Agreement,  or,  at  any  time  while  the  applicable  Registration  Statement  is  required  to  be  maintained
effective  pursuant  to  the  terms  of  the  Registration  Rights  Agreement,  the  effectiveness  of  the  applicable  Registration
Statement lapses for any reason (including, without limitation, the issuance of a stop order) and such lapse continues for a
period of greater than ten (10) consecutive Trading Days or for more than an aggregate of twenty (20) Trading Days in any
365-day  period  or  such  Registration  Statement  is  unavailable  to  any  holder  of  the  Notes  for  sale  of  all  of  such  holder's
Registrable  Securities  in  accordance  with  the  terms  of  the  Registration  Rights  Agreement  (unless  such  unavailability  is
during an Allowable Grace Period (as defined in the Registration Rights Agreement));

(ii)       (A) the suspension of the Common Stock from trading on an Eligible Market, or, on or after
April 30, 2019, on a Qualified Market, for a period of more than five (5) consecutive Trading Days or for more than an
aggregate of ten (10) Trading Days in any 365-day period or (B) the failure of the Common Stock to be listed or quoted for
trading on an Eligible Market;

a Qualified Market;

(iii)    the failure of the Common Stock to be listed or quoted for trading on or after April 30, 2019, on

(iv)    the Company's delivery of written notice to the Holder or any holder of the Other Notes or any
Additional Notes, including by way of public announcement or through any of its agents, at any time, of its intention not to
comply with a valid request for conversion of this Note, any Other Notes or any Additional Notes into shares of Common
Stock that is validly tendered in accordance with the provisions of this Note, the Other Notes or any Additional Notes, as
applicable, other than pursuant to Section 3(d) (and analogous provisions under the Other Notes and any Additional Notes);

(v)    the Company's failure to pay to the Holder any amount of Principal, Interest, Late Charges or
other amounts when and as due under this Note (including, without limitation, the Company's failure to pay any redemption
amounts hereunder) or any other Transaction Document or any other agreement, document, certificate or other instrument
delivered in connection with the transactions contemplated hereby and thereby to which the Holder is a party, except, in the
case of a failure to pay any amounts other than Principal when and as due, in which case only if such failure continues for a
period of at least an aggregate of two (2) Business Days;

(vi)    any default under any Indebtedness in an aggregate principal amount of more than $10,000,000
of  the  Company  and/or  any  of  its  Subsidiaries  other  than  with  respect  to  this  Note,  any  Other  Notes  or  any  Additional
Notes, the effect of which default is to cause, or to permit the holder or holders of such Indebtedness (or a trustee or agent
on behalf of such holder or holders) to cause, with the giving of notice if required, such Indebtedness to be demanded or to
become due or to be repurchased, prepaid, defeased

9

 
 
or  redeemed  (automatically  or  otherwise),  or  an  offer  to  repurchase,  prepay,  defease  or  redeem  such  Indebtedness  to  be
made, prior to its stated maturity;

(vii)    the Company or any of its domestic Subsidiaries, pursuant to or within the meaning of Title 11,
U.S.  Code,  or  any  similar  Federal,  foreign  or  state  law  for  the  relief  of  debtors  (collectively,  "Bankruptcy  Law"),  (A)
commences a voluntary case, (B) consents to the entry of an order for relief against it in an involuntary case, (C) consents to
the  appointment  of  a  receiver,  trustee,  assignee,  liquidator  or  similar  official  (a  "Custodian"),  (D)  makes  a  general
assignment for the benefit of its creditors or (E) admits in writing that it is generally unable to pay its debts as they become
due;

(viii)    a court of competent jurisdiction enters an order or decree under any Bankruptcy Law that (A)
is for relief against the Company or any of its domestic Subsidiaries in an involuntary case, (B) appoints a Custodian of the
Company  or  any  of  its  domestic  Subsidiaries  or  (C)  orders  the  liquidation  of  the  Company  or  any  of  its  domestic
Subsidiaries, and, in each case, continues undismissed or unstayed for sixty (60) days;

(ix)       one  or  more  judgments,  orders  or  awards  for  the  payment  of  money  aggregating  (above  any
insurance  coverage  or  indemnity  from  a  credit  worthy  party  so  long  as  such  insurance  provider  has  been  notified  of  the
claim and does not dispute coverage) in excess of $10,000,000 are rendered against the Company or any of its Subsidiaries
and which judgments, orders or awards are not, within sixty (60) days after the entry thereof, bonded, discharged or stayed
pending appeal, or are not discharged within sixty (60) days after the expiration of such stay;

(x)    other than as specifically set forth in another clause of this Section 4(a), the Company or any of
its Subsidiaries breaches any covenant in any Transaction Document, and such breach, if curable, continues for a period of
at  least  an  aggregate  of  thirty  (30)  calendar  days  after  the  earlier  of  (A)  an  authorized  officer  of  the  Company  or  such
Subsidiary becoming aware of such failure and (B) receipt by an authorized officer of the Company or such Subsidiary of a
notice from the Holder of such breach;

(xi)        any  representation,  warranty,  certification  or  statement  of  fact  made  or  deemed  made  by  the
Company or any Subsidiary herein, or in any other Transaction Document, shall be incorrect or misleading in any material
respect when made or deemed made;

(xii)    any breach or failure in any respect to comply with Sections 14 or 15 of this Note;

(xiii)        any  material  provision  of  any  Security  Document  (as  defined  in  the  Securities  Purchase
Agreement) shall at any time for any reason (other than pursuant to the express terms thereof) cease to be valid and binding
on  or  enforceable  against  the  Company  or  any  Subsidiary  party  thereto,  or  ceases  to  give  the  Collateral  Agent  the  Liens
purported  to  be  created  thereby  or  the  validity  or  enforceability  thereof  shall  be  contested  by  the  Company  or  any
Subsidiary, or a proceeding shall be commenced by the Company

10

 
 
or any Subsidiary or any governmental authority having jurisdiction over any of them, seeking to establish the invalidity or
unenforceability  thereof,  or  the  Company  or  any  Subsidiary  shall  deny  in  writing  that  it  has  any  liability  or  obligation
purported to be created under any Security Document;

(xiv)    any material damage to, or loss, theft or destruction of, any Collateral or a material amount of
property of the Company, whether or not insured, or any strike, lockout, labor dispute, embargo, condemnation, act of God
or public enemy, or other casualty which causes, for more than fifteen (15) consecutive days, the cessation or substantial
curtailment  of  revenue  producing  activities  at  any  facility  of  the  Company  or  any  Subsidiary,  if  any  such  event  or
circumstance  could  reasonably  be  expected  to  have  a  Material  Adverse  Effect  (as  defined  in  the  Securities  Purchase
Agreement);

(xv)    a false or inaccurate certification (including a false or inaccurate deemed certification) by the
Company that the Equity Conditions are satisfied or that there has been no Equity Conditions Failure or as to whether any
Event  of  Default  has  occurred  (in  each  case  other  than  any  Equity  Conditions  Failure  arising  solely  as  a  result  of  the
delivery to the Company of an Interest Blocker Notice);

(xvi)    the Company's failure to file with the SEC any periodic or current reports due after the filing
with  the  SEC  of  the  Form  10-K  (as  defined  in  Section  15(b))  in  accordance  with  the  Company's  requirements  under  the
Exchange Act but only if such failure continues for a period of at least one (1) year;

(xvii)    any Event of Default (as defined in the Other Notes) occurs with respect to any Other Notes;

or

Additional Notes.

(xviii)        any  Event  of  Default  (as  defined  in  the  Additional  Notes)  occurs  with  respect  to  any

(b)    Redemption Right. Upon the occurrence of an Event of Default with respect to this Note or any Other
Note, the Company shall promptly deliver written notice thereof (an "Event of Default Notice") to the Holder. At any time after
the earlier of the Holder's receipt of an Event of Default Notice and the Holder becoming aware of an Event of Default, the Holder
may  require  the  Company  to  redeem  (an  "Event  of  Default  Redemption")  all,  but  not  less  than  all,  of  this  Note  by  delivering
written  notice  thereof  (the  "Event  of  Default  Redemption  Notice"  and  the  date  the  Holder  delivers  an  Event  of  Default
Redemption Notice to the Company, an "Event of Default Redemption Notice Date") to the Company, which Event of Default
Redemption Notice shall indicate that the Holder is electing to require the Company to redeem this Note. To the extent this Note is
subject to redemption by the Company pursuant to this Section 4(b), this Note shall be redeemed by the Company in cash at a price
equal  to  the  greater  of  (i)  the  product  of  (x)  the  Redemption  Premium  and  (y)  the  Conversion  Amount  being  redeemed  and  (ii)
solely if there is an Equity Conditions Failure (that is not waived in writing by the Holder) during the period from the applicable
Event of Default Redemption Notice Date through and including the applicable Event of Default Redemption Date (as defined in
Section 10(a)), the product of (x) the Conversion Rate with respect to the Conversion Amount being redeemed and (y) the quotient
determined by dividing

11

 
 
(I) the greatest Closing Sale Price of the shares of Common Stock during the period beginning on the date immediately preceding
such  Event  of  Default  and  ending  on  the  date  the  Holder  delivers  the  Event  of  Default  Redemption  Notice,  by  (II)  the  lowest
Conversion Price in effect during such period(the "Event of Default Redemption Price"). Redemptions required by this Section
4(b) shall be made in accordance with the provisions of Section 10. To  the  extent  redemptions  required  by  this  Section  4(b)  are
deemed or determined by a court of competent jurisdiction to be prepayments of the Note by the Company, such redemptions shall
be deemed to be voluntary prepayments. Notwithstanding anything to the contrary in this Section 4, but subject to Section 3(d),
until the Event of Default Redemption Price (together with any interest thereon) is paid in full, the Conversion Amount submitted
for redemption under this Section 4(b) (together with any interest thereon) may be converted, in whole or in part, by the Holder into
Common  Stock  pursuant  to  Section  3.  Any  such  converted  Conversion  Amount  shall  reduce  the  Event  of  Default  Redemption
payment by an equivalent amount. The parties hereto agree that in the event of the Company's redemption of this Note under this
Section 4(b), the Holder's damages would be uncertain and difficult to estimate because of the parties' inability to predict future
interest rates and the uncertainty of the availability of a suitable substitute investment opportunity for the Holder. Accordingly, any
Event  of  Default  redemption  premium  due  under  this  Section  4(b)  is  intended  by  the  parties  to  be,  and  shall  be  deemed,  a
reasonable estimate of the Holder's actual loss of its investment opportunity and not as a penalty.

(5)    RIGHTS UPON FUNDAMENTAL TRANSACTION AND CHANGE OF CONTROL.

(a)        Assumption  and  Corporate  Events.  Upon  the  consummation  of  any  Fundamental  Transaction,  the
Company  shall  cause  any  Successor  Entity  or  Successor  Entities  to  jointly  and  severally  succeed  to,  and  be  added  to  the  term
"Company" under this Note (so that from and after the consummation of such Fundamental Transaction, each and every provision
of this Note referring to the "Company" shall refer instead to each of the Company and the Successor Entity or Successor Entities,
jointly and severally), and the Successor Entity or Successor Entities, jointly and severally with the Company, may exercise every
right and power of the Company prior thereto and the Successor Entity or Successor Entities shall assume all of the obligations of
the Company prior thereto under this Note with the same effect as if the Company and such Successor Entity or Successor Entities,
jointly  and  severally,  had  been  named  as  the  Company  in  this  Note.  In  addition  to  and  not  in  substitution  for  any  other  rights
hereunder,  prior  to  the  occurrence  or  consummation  of  any  Fundamental  Transaction  pursuant  to  which  holders  of  shares  of
Common  Stock  become  entitled  to  receive  securities,  cash,  assets  or  other  property  with  respect  to  or  in  exchange  for  shares  of
Common  Stock  (a  "Corporate  Event"),  the  Company  shall  provide  that  it  shall  be  a  required  condition  to  the  occurrence  or
consummation of such Corporate Event that the Holder will have the right to receive upon conversion of this Note at any time after
the occurrence or consummation of the Corporate Event, shares of Common Stock or capital stock of a Successor Entity or, if so
elected by the Holder, in lieu of the shares of Common Stock (or other securities, cash, assets or other property) purchasable upon
the  conversion  of  this  Note  prior  to  such  Corporate  Event,  such  shares  of  stock,  securities,  cash,  assets  or  any  other  property
whatsoever (including warrants or other purchase or subscription rights and any shares of Common Stock) which the Holder would
have  been  entitled  to  receive  upon  the  occurrence  or  consummation  of  such  Corporate  Event  or  the  record,  eligibility  or  other
determination date for the event resulting in such Corporate

12

 
 
Event, had this Note been converted immediately prior to such Corporate Event or the record, eligibility or other determination date
for the event resulting in such Corporate Event (without regard to any limitations on conversion of this Note). The provisions of
this Section 5(a) shall apply similarly and equally to successive Fundamental Transactions and Corporate Events.

(b)    Redemption Right. As soon as practicable following the public announcement of the consummation of a
Change of Control, the Company shall deliver written notice thereof to the Holder (a "Change of Control Notice"). At any time
during the period beginning on the earlier to occur of (x) the Holder becoming aware of the consummation of a Change of Control
and  (y)  the  Holder's  receipt  of  a  Change  of  Control  Notice  and  ending  thirty  five  (35)  Trading  Days  after  the  date  of  the
consummation of such Change of Control, the Holder may require the Company to redeem (a "Change of Control Redemption")
all  or  any  portion  of  this  Note  by  delivering  written  notice  thereof  ("Change  of  Control  Redemption  Notice"  and  the  date  the
Holder delivers a Change of Control Redemption Notice to the Company, a "Change of Control Redemption Notice Date") to the
Company, which Change of Control Redemption Notice shall indicate the Conversion Amount the Holder is electing to require the
Company  to  redeem.  The  portion  of  this  Note  subject  to  redemption  pursuant  to  this  Section  5(b)  shall  be  redeemed  by  the
Company in cash at a price equal to the sum of (i) the greater of (x) 110% of the Conversion Amount being redeemed and (y) solely
if (a) the applicable Change of Control is a Make-Whole Change of Control or (b) there is an Equity Conditions Failure (that is not
waived in writing by the Holder) during the period from the applicable Change of Control Redemption Notice Date through and
including  the  applicable  Change  of  Control  Redemption  Date  (as  defined  in  Section  10(a)),  the  product  of  (I)  the  Conversion
Amount being redeemed and (II) the quotient determined by dividing (A) the greatest Closing Sale Price of the shares of Common
Stock during the period beginning on the date immediately preceding the earlier to occur of (1) the consummation of the Change of
Control  and  (2)  the  public  announcement  of  such  Change  of  Control  and  ending  on  the  date  the  Holder  delivers  the  Change  of
Control Redemption Notice, by (B) the lowest Conversion Price in effect during such period, and (ii) if the applicable Change of
Control is a Make-Whole Change of Control, the Make-Whole Change of Control Premium (the "Change of Control Redemption
Price").  Redemptions  required  by  this  Section  5  shall  be  made  in  accordance  with  the  provisions  of  Section  10  and  shall  have
priority to payments to stockholders in connection with a Change of Control. To the extent redemptions required by this Section
5(b)  are  deemed  or  determined  by  a  court  of  competent  jurisdiction  to  be  prepayments  of  the  Note  by  the  Company,  such
redemptions shall be deemed to be voluntary prepayments. Notwithstanding anything to the contrary in this Section 5, but subject
to Section 3(d), until the Change of Control Redemption Price (together with any interest thereon) is paid in full, the Conversion
Amount submitted for redemption under this Section 5(b) (together with any interest thereon) may be converted, in whole or in
part,  by  the  Holder  into  Common  Stock  pursuant  to  Section  3.  Any  such  converted  Conversion  Amount  shall  reduce  the
Conversion Amount submitted for redemption under this Section 5(b) by an equivalent amount. The parties hereto agree that in the
event of the Company's redemption of any portion of the Note under this Section 5(b), the Holder's damages would be uncertain
and difficult to estimate because of the parties' inability to predict future interest rates and the uncertainty of the availability of a
suitable substitute investment opportunity for the Holder. Accordingly, any Change of Control redemption premium due under this
Section 5(b) is intended by the parties to be, and shall be deemed, a reasonable estimate of the Holder's actual loss of its investment
opportunity and not as a penalty.

13

 
 
(c)        Qualifying  Change  of  Control  Redemption  Right.  Notwithstanding  any  Holder’s  right  to  require  a
Change  of  Control  Redemption,  delivery  of  any  Change  of  Control  Redemption  Notice  or  anything  else  to  the  contrary  in  the
Notes,  contemporaneously  with,  or  within  three  (3)  Business  Days  subsequent  to,  the  consummation  of  a  Qualifying  Change  of
Control, the Company may redeem this Note in full in cash at a price equal to the sum of (i) the aggregate outstanding Principal
amount  of  this  Note  as  of  the  Qualifying  Early  Redemption  Date  (as  defined  in  Section  10(a)),  (ii)  Interest  accrued  on  such
Principal  amount  as  of  the  Qualifying  Early  Redemption  Date,  (iii)  any  other  amounts  owed  pursuant  to  the  terms  of  this  Note,
including, without limitation, any Late Charges, as of the Qualifying Early Redemption Date and (iv) 20% (the “Qualifying Early
Redemption Premium”) of the aggregate outstanding Principal amount of this Note as of the Qualifying Early Redemption Date
(for the avoidance of doubt, the Qualifying Early Redemption Premium shall only be applied to the aggregate outstanding Principal
amount of this Note as of the Qualifying Early Redemption Date) (the “Qualifying Early Redemption Price”). If the Company
elects to redeem this Note in connection with a Qualifying Change of Control, the Company shall (i) be deemed by virtue of public
announcement of such Qualifying Change of Control to have delivered an irrevocable notice thereof to the Holder (a “Qualifying
Early Redemption Notice”)  unless the Company  has  provided  earlier  or  contemporaneous  written  notice to the Holder that the
Company does not elect to redeem this Note in connection with such Qualifying Change of Control and (ii) simultaneously take the
same action with respect to all Other Notes and Additional Notes then outstanding. Redemptions required by this Section 5(c) shall
be made in accordance with the provisions of Section 10 and shall have priority to payments to stockholders in connection with a
Qualifying  Change  of  Control.  To  the  extent  redemptions  required  by  this  Section  5(c)  are  deemed  or  determined  by  a  court  of
competent  jurisdiction  to  be  prepayments  of  the  Note  by  the  Company,  such  redemptions  shall  be  deemed  to  be  voluntary
prepayments.  Notwithstanding  anything  to  the  contrary  in  this  Section  5,  but  subject  to  Section  3(d),  until  the  Qualifying  Early
Redemption Price (together with any interest thereon) is paid in full, the Conversion Amount submitted for redemption under this
Section  5(c)  (together  with  any  interest  thereon)  may  be  converted,  in  whole  or  in  part,  by  the  Holder  into  Common  Stock  of
comScore, Inc. pursuant to Section 3 (for the avoidance of doubt, in the event any portion of this Note remains outstanding more
than two (2) Business Days after the consummation of a Qualifying Change of Control, Section 5(a) shall apply and the Holder
shall, among other things, be entitled to convert this Note into the capital stock of the Successor Entity in accordance with Section
5(a)). Any such converted Conversion Amount shall reduce the Conversion Amount subject to redemption under this Section 5(c)
by an equivalent amount. The parties hereto agree that in the event of the Company’s redemption of any portion of the Note under
this  Section  5(c),  the  Holder’s  damages  would  be  uncertain  and  difficult  to  estimate  because  of  the  parties’  inability  to  predict
future  interest  rates  and  the  uncertainty  of  the  availability  of  a  suitable  substitute  investment  opportunity  for  the  Holder.
Accordingly, any Change of Control redemption premium due under this Section 5(c) is intended by the parties to be, and shall be
deemed, a reasonable estimate of the Holder’s actual loss of its investment opportunity and not as a penalty. Upon the Company’s
request and at the Company’s sole cost and expense, the Holder agrees to provide a customary payoff letter, in form and substance
reasonably satisfactory to the Company and the Holder, confirming the payoff of all obligations under this Note and the release of
all liens securing such obligations, which confirmations shall be contingent on the Holder’s receipt of the payment in full of the
applicable Qualifying Early Redemption Price,

14

 
 
and which payoff and release shall occur automatically upon such payment without further action by the Holder.

(6)    ADJUSTMENTS TO THE CONVERSION PRICE.

(a)        Adjustment  of  Conversion  Price  upon  Subdivision  or  Combination  of  Common  Stock  or  Stock
Dividend. If the Company issues solely shares of Common Stock as a dividend or distribution on all or substantially all shares of
the Common Stock, or if the Company effects a stock split or a stock combination of the Common Stock (in each case excluding an
issuance solely pursuant to a Fundamental Transaction or other Corporate Event, as to which the provisions set forth in Section 5
will apply), then the Conversion Price will be adjusted based on the following formula:

CP1 = CP0 * OS0___ 

OS1 

where:

CP0 = the  Conversion  Price  in  effect  immediately  before  the  open  of  business  on  the  Ex-Dividend
Date for such dividend  or  distribution,  or  immediately  before  the  open  of  business on the effective
date of such stock split or stock combination, as applicable;

CP1 = the  Conversion  Price  in  effect  immediately  after  the  open  of  business  on  such  Ex-Dividend
Date or the open of business on such effective date, as applicable;

OS0 = the number of shares of Common Stock outstanding immediately before the open of business
on such Ex-Dividend Date or effective date, as applicable; and

OS1 = the  number  of  shares  of  Common  Stock  outstanding  immediately  after  giving  effect  to  such
dividend, distribution, stock split or stock combination.

15

 
 
For the avoidance of doubt, pursuant to the definition of CP1 above, any adjustment to the Conversion Price made
pursuant to this Section 6(a) will become effective immediately after the open of business on such Ex-Dividend Date or the open of
business on such effective date, as applicable. If any dividend, distribution, stock split or stock combination of the type described in
this  Section  6(a)  is  declared  or  announced,  but  not  so  paid  or  made,  then  the  Conversion  Price,  if  previously  adjusted,  will  be
readjusted, effective as of the date the Board of Directors of the Company determines not to pay such dividend or distribution or to
effect such stock split or stock combination, to the Conversion Price that would then be in effect had such dividend, distribution,
stock split or stock combination not been declared or announced.

(b)    Rights, Options and Warrants. If the Company distributes, to all or substantially all holders of Common
Stock, rights, options or warrants entitling such holders, for a period of not more than sixty (60) calendar days after the record date
of such distribution, to subscribe for or purchase shares of Common Stock at a price per share that is less than the average of the
Closing Sale Prices per share of Common Stock for the ten (10) consecutive Trading Days ending on, and including, the Trading
Day immediately before the date such distribution is publicly announced, then the Conversion Price will be decreased based on the
following formula:

CP1 = CP0 * OS + Y___ 

OS + X

where:

CP0 = the  Conversion  Price  in  effect  immediately  before  the  open  of  business  on  the  Ex-Dividend
Date for such distribution;

CP1 = the  Conversion  Price  in  effect  immediately  after  the  open  of  business  on  such  Ex-Dividend
Date;

OS = the number of shares of Common Stock outstanding immediately before the open of business
on such Ex-Dividend Date;

X  =  the  total  number  of  shares  of  Common  Stock  issuable  pursuant  to  such  rights,  options  or
warrants; and

Y = a  number of shares of  Common  Stock  obtained  by  dividing  (x)  the  aggregate  price payable to
exercise such rights, options or warrants by (y) the average of the Closing Sale Prices per share of
Common Stock for the ten (10) consecutive Trading Days ending on, and including, the Trading Day
immediately before the date such distribution is announced.

For the avoidance of doubt, any adjustment to the Conversion Price made pursuant to this Section 6(b) will be made
successively whenever any such rights, options or warrants are issued and, pursuant to the definition of CP1 above, will become
effective immediately after the open of business on the Ex-Dividend Date for the applicable distribution. To the extent that shares

16

 
 
of  Common  Stock  are  not  delivered  after  the  expiration  of  such  rights,  options  or  warrants  (including  as  a  result  of  such  rights,
options  or  warrants  not  being  exercised),  the  Conversion  Price,  if  previously  adjusted,  will  be  readjusted  effective  as  of  such
expiration date to the Conversion Price that would then be in effect had the decrease to the Conversion Price for such distribution
been made on the basis of delivery of only the number of shares of Common Stock actually delivered upon exercise of such rights,
option or warrants.  To  the  extent  such rights,  options  or  warrants  are  not  so  distributed, the Conversion Price will be readjusted
effective as of the date the Board of Directors of the Company determines not to distribute such rights, options or warrants, to the
Conversion Price that would then be in effect had the Ex-Dividend Date for the distribution of such rights, options or warrants not
occurred.

For purposes of this Section 6(b), in determining whether any rights, options or warrants entitle holders of Common
Stock to subscribe for or purchase shares of Common Stock at a price per share that is less than the average of the Closing Sale
Prices  per  share  of  Common  Stock  for  the  ten  (10)  consecutive  Trading  Days  ending  on,  and  including,  the  Trading  Day
immediately before the date of the distribution of such rights, options or warrants is announced, and in determining the aggregate
price payable to exercise such rights, options or warrants, there will be taken into account any consideration the Company receives
for such rights, options or warrants and any amount payable on exercise thereof, with the value of such consideration, if not cash, to
be determined by the Board of Directors of the Company.

(c)    Spin-Offs and Other Distributed Property.

(i)  Distributions  Other  than  Spin-Offs.  If  the  Company  distributes  shares  of  its  Capital  Stock,
evidences of its indebtedness or other assets or property of the Company, or rights, options or warrants to
acquire Capital Stock of the Company or other securities, to all or substantially all holders of the Common
Stock, excluding:

17

 
 
(u) rights issued in the Rights Offering (as defined in the Securities Purchase Agreement);

(v)  dividends,  distributions,  rights,  options  or  warrants  for  which  an  adjustment  to  the  Conversion
Price is required pursuant to Section 6(a) or 6(b);

(w)  dividends  or  distributions  paid  exclusively  in  cash  for  which  an  adjustment  to  the  Conversion
Price is required pursuant to Section 6(d);

(x) rights issued or otherwise distributed pursuant to a stockholder rights plan, except to the extent
provided in Section 6(g);

(y) Spin-Offs for which an adjustment to the Conversion Price is required pursuant to Section 6(c)(ii);
and

(z) a distribution solely pursuant to a Corporate Event, as to which the provisions set forth in Section
5 will apply,

then the Conversion Price will be decreased based on the following formula:

CP1 = CP0 * SP - FMV___ 

SP

where:

CR0 = the  Conversion  Price  in  effect  immediately  before  the  open  of  business  on  the  Ex-Dividend
Date for such distribution;

CR1 = the  Conversion  Price  in  effect  immediately  after  the  open  of  business  on  such  Ex-Dividend
Date;

SP = the average of the Closing Sale Prices per share of Common Stock for the ten (10) consecutive
Trading Days ending on, and including, the Trading Day immediately before such Ex-Dividend Date;
and

FMV = the fair market value (determined in the good faith judgment of the Board of Directors of the
Company), as of such Ex-Dividend Date, of the shares of Capital Stock, evidences of indebtedness,
assets, property, rights, options or warrants distributed per share of Common Stock pursuant to such
distribution;

provided, however, that if FMV is equal to or greater than SP, or if the difference between FMV and
SP is less than one dollar ($1.00), then, in lieu of the foregoing adjustment to the Conversion Price,
each

18

 
 
Holder will receive, at the same time and on the same terms as holders of Common Stock, the amount
and  kind  of  shares  of  Capital  Stock,  evidences  of  indebtedness,  assets,  property,  rights,  options  or
warrants  that  such  Holder  would  have  received  if  such  Holder  had  owned,  on  such  record  date,  a
number of shares of Common Stock equal to the principal amount of Notes held by such Holder on
the record date for such distribution divided by the Conversion Price in effect on such record date.

For the avoidance of doubt, pursuant to the definition of CP1 above, any adjustment to the Conversion Price
made pursuant to this Section 6(c)(i) will become effective immediately after the open of business on the Ex-Dividend Date for the
applicable distribution. To the extent such distribution is not so paid or made, or such rights, options or warrants are not exercised
before their expiration (including as a result of being redeemed or terminated), the Conversion Price, if previously adjusted, will be
readjusted effective as of the date the Board of Directors of the Company determines not to make or pay such distribution, to the
Conversion Price that would then be in effect had the adjustment been made on the basis of only the distribution, if any, actually
made or paid or on the basis of the distribution of only such rights, options or warrants, if any, that were actually exercised, if at all.
Subject to Section 6(g), if any such rights, options or warrants are exercisable only upon the occurrence of certain triggering events,
then the Conversion Price will not be adjusted pursuant to this Section 6(c)(i) until the earliest of these triggering events occurs.

(ii)  Spin-Offs.  If  the  Company  distributes  or  dividends  shares  of  stock  of  any  class  or  series,  or
similar equity interest, of or relating to an Affiliate, a Subsidiary or other business unit of the Company to all
or substantially all holders of the Common Stock, and such stock or equity interest is listed or quoted (or will
be  listed  or  quoted  upon  the  consummation  of  the  transaction)  on  a  U.S.  national  securities  exchange  (a
"Spin-Off"), then the Conversion Price will be increased based on the following formula:

CP1 = CP0 * MP ___ 

MP + FMV

where:

CP0 = the  Conversion  Price  in  effect  immediately  before  the  open  of  business  on  the  Ex-Dividend
Date for such Spin-Off;

CP1 = the  Conversion  Price  in  effect  immediately  after  the  open  of  business  on  such  Ex-Dividend
Date;

FMV = the average of the Closing Sale Prices of the stock or equity interests distributed per share of
Common  Stock  in  such  Spin-Off  over  the  ten  (10)  consecutive  Trading  Day  period  (the  "Spin-Off
Valuation Period") beginning on, and including, such Ex-Dividend

19

 
 
Date (such average to be determined as if references to Common Stock in the definitions of Closing
Sale Price and Trading Day were instead references to the number or units of such stock or equity
interests distributed per share of Common Stock in such Spin-Off); and

MP = the average of the Closing Sale Prices per share of Common Stock over the Spin-Off Valuation
Period.

The adjustment to the Conversion Price pursuant to this Section 6(c)(ii) will be calculated as of the close of business
on the last Trading Day of the Spin-Off Valuation Period but will be given effect immediately after the open of business on the Ex-
Dividend Date for the Spin-Off, with retroactive effect. If this Note is converted and the Conversion Date occurs during the Spin-
Off Valuation Period, then, in lieu of the foregoing adjustment to the Conversion Price, the Holder will receive, at the same time
and on the same terms as holders of Common Stock, the number of shares of stock or other equity interests that such Holder would
have received if such Holder had owned, on such record date, a number of shares of Common Stock equal to the principal amount
of Notes held by such Holder on the record date for Spin-Off divided by the Conversion Price in effect on such record date.

To the extent any dividend or distribution of the type set forth in this Section 6(c)(ii) is declared but not made or
paid, the Conversion Price, if previously adjusted, will be readjusted effective as of the date the Board of Directors of the Company
determines  not  to  make  or  pay  such  dividend  or  distribution,  to  the  Conversion  Price  that  would  then  be  in  effect  had  the
adjustment been made on the basis of only the dividend or distribution, if any, actually made or paid.

holders of Common Stock, then the Conversion Price will be decreased based on the following formula:

(d)    Cash Dividends or Distributions. If any cash dividend or distribution is made to all or substantially all

CP1 = CP0 * SP ___ 
SP - D

20

 
 
where:

CP0 = the  Conversion  Price  in  effect  immediately  before  the  open  of  business  on  the  Ex-Dividend
Date for such dividend or distribution;

CR1 = the  Conversion  Price  in  effect  immediately  after  the  open  of  business  on  such  Ex-Dividend
Date;

SP = the Closing Sale Price per share of Common Stock on the Trading Day immediately before such
Ex-Dividend Date; and

D = the cash amount distributed per share of Common Stock in such dividend or distribution;

provided, however, that if D is equal to or greater than SP, or if the difference between D and SP is
less  than  one  dollar  ($1.00),  then,  in  lieu  of  the  foregoing  adjustment  to  the  Conversion  Price,  the
Holder will receive, at the same time and on the same terms as holders of Common Stock, the amount
of  cash  that  such  Holder  would  have  received  if  such  Holder  had  owned,  on  such  record  date,  a
number of shares of Common Stock equal to the principal amount of Notes held by such Holder on
the  record  date  for  such  dividend  or  distribution  divided  by  the  Conversion  Price  in  effect  on  such
record date. For the avoidance of doubt, pursuant to the definition of CP1 above, any adjustment to
the Conversion Price made pursuant to this Section 6(d) will become effective immediately after the
open of business on the Ex-Dividend Date for the applicable dividend or distribution.

To the extent any such dividend or distribution is declared but not made or paid, the Conversion Price, if previously
adjusted, will be readjusted effective as of the date the Board of Directors of the Company determines not to make or pay such
dividend or distribution, to the Conversion Price that would then be in effect had the adjustment been made on the basis of only the
dividend or distribution, if any, actually made or paid.

(e)        Tender  Offers  or  Exchange  Offers.  If  the  Company  or  any  of  its  Subsidiaries  makes  a  payment  in
respect of a tender offer or exchange offer for shares of Common Stock, and the value (as determined as of the Expiration Time (as
defined below) in the judgment of the Board of Directors of the Company) of the cash and other consideration paid per share of
Common Stock in such tender or exchange offer exceeds the Closing Sale Price per share of Common Stock on the Trading Day
immediately after the last date (the "Expiration Date") on which tenders or exchanges may be made pursuant to such tender or
exchange offer (as it may be amended), then the Conversion Price will be decreased based on the following formula:

CP1 = CP0 * OS0 x SP ___ 

AC + (SP x OS1)

21

 
 
where:

CP0  =  the  Conversion  Price  in  effect  immediately  before  the  time  (the  "Expiration  Time")  such
tender or exchange offer expires;

CP1 = the Conversion Price in effect immediately after the Expiration Time;

AC = the aggregate value (as determined as of the Expiration Time in the judgment of the Board of
Directors  of  the  Company)  of  all  cash  and  other  consideration  paid  for  shares  of  Common  Stock
purchased in such tender or exchange offer;

OS0 = the number of shares of Common Stock outstanding immediately before the Expiration Time
(before  giving  effect  to  the  purchase  of  all  shares  of  Common  Stock  accepted  for  purchase  or
exchange in such tender or exchange offer);

OS1 = the  number  of  shares  of  Common  Stock  outstanding  immediately  after  the  Expiration  Time
(excluding  all  shares  of  Common  Stock  accepted  for  purchase  or  exchange  in  such  tender  or
exchange offer); and

SP = the average of the Closing Sale Prices of Common Stock over the ten (10) consecutive Trading
Day  period  (the  "Tender/Exchange  Offer  Valuation  Period")  beginning  on,  and  including,  the
Trading Day immediately after the Expiration Date.

The adjustment to the Conversion Price pursuant to this Section 6(e) will be calculated as of the close of business on
the last Trading Day of the Tender/Exchange Offer Valuation Period but will be given effect immediately after the Expiration Time,
with  retroactive  effect.  If  this  Note  is  converted  and  the  Conversion  Date  occurs  during  the  Tender/Exchange  Offer  Valuation
Period, then, notwithstanding anything to the contrary in the Notes, the Company will, if necessary, delay the settlement of such
conversion  until  the  second  (2nd)  Business  Day  after  the  last  day  of  the  Tender/Exchange  Offer  Valuation  Period.  To  the  extent
such  tender  or  exchange  offer  is  announced  but  not  consummated  (including  as  a  result  of  the  Company  being  precluded  from
consummating such tender or exchange offer under applicable law), or any purchases or exchanges of shares of Common Stock in
such tender or exchange offer are rescinded, the Conversion Price, if previously adjusted, will be readjusted effective as of the date
the Board of Directors of the Company determines not to consummate such offer, to the Conversion Price that would then be in
effect had the adjustment been made on the basis of only the purchases or exchanges of shares of Common Stock, if any, actually
made, and not rescinded, in such tender or exchange offer.

(f)        No  Adjustments  in  Certain  Cases.  Notwithstanding  anything  to  the  contrary  in  this  Section  6,  the
Company will not be  obligated  to  adjust  the  Conversion  Price  on  account  of  a transaction or other event otherwise requiring an
adjustment pursuant to this Section

22

 
 
6 (other than a stock dividend, distribution, split or combination of the type set forth in Section 6(a) or a tender or exchange offer of
the type set forth in Section 6(e)) if each Holder participates, at the same time and on the same terms as holders of Common Stock,
and solely by virtue of being a Holder of Notes, in such transaction or event without having to convert such Holder's Notes and as if
such Holder held a number of shares of Common Stock equal to the quotient of (i) the aggregate principal amount (expressed in
thousands)  of  Notes  held  by  the  Holder  on  such  date;  divided  by  (ii)  the  Conversion  Price  in  effect  on  the  related  record  date,
effective date or Expiration Date, as applicable.

(g)    Stockholder Rights Plans. If any shares of Common Stock are to be issued upon conversion of this Note
and,  at  the  time  of  such  conversion,  the  Company  has  in  effect  any  stockholder  rights  plan,  then  the  Holder  will  be  entitled  to
receive,  in  addition  to,  and  concurrently  with  the  delivery  of,  the  consideration  otherwise  payable  under  this  Note  upon  such
conversion,  the  rights  set  forth  in  such  stockholder  rights  plan,  unless  such  rights  have  separated  from  the  Common  Stock  at  or
prior  to  such  time,  in  which  case,  and  only  in  such  case,  the  Conversion  Price  will  be  adjusted  pursuant  to  Section  6(c)(1)  on
account of such separation as if, at the time of such separation, the Company had made a distribution of the type referred to in such
Section  to  all  holders  of  the  Common  Stock,  subject  to  readjustment  in  accordance  with  such  Section  if  such  rights  expire,
terminate or are redeemed.

(h)    Voluntary Adjustment by Company. The Company may at any time during the term of this Note, with
the prior written consent of the Required Holders, reduce the then current Conversion Price to any amount and for any period of
time deemed appropriate by the Board of Directors of the Company.

(7)    OPTIONAL REDEMPTION AT THE COMPANY'S ELECTION.

(a)    General. At any time after January 16, 2021 (the "Company Optional Trigger Date"), so long as (i) the
arithmetic average of the Weighted Average Prices of the Common Stock for any thirty (30) consecutive Trading Days occurring
after the Company Optional Trigger Date (all such determinations to be appropriately adjusted for any stock split, stock dividend,
stock combination, reclassification or other similar transaction during such period) (a "Company Optional Measuring Period")
equaled or exceeded  one  hundred  forty  percent  (140%)  of  the  Conversion  Price on the Issuance Date (as adjusted for any stock
dividend, stock split, stock combination, reclassification or similar transaction after the Subscription Date) and (ii) there has been
no  Equity  Conditions  Failure  during  the  period  beginning  on  the  applicable  Company  Optional  Redemption  Notice  Date  (as
defined below) through the applicable Company Optional Redemption Date (as defined below), the Company shall have the right
to  redeem  all  or  any  portion  of  the  Conversion  Amount  then  remaining  outstanding  under  this  Note,  the  Other  Notes  and  the
Additional Notes (a "Company Optional Redemption Amount") as designated in the applicable Company Optional Redemption
Notice  on  the  applicable  Company  Optional  Redemption  Date  (each  as  defined  below)  (a  "Company  Optional  Redemption").
The portion of this Note, the Other Notes and any Additional Notes subject to redemption pursuant to this Section 7(a) shall be
redeemed  by  the  Company  on  the  applicable  Company  Optional  Redemption  Date  in  cash  at  a  price  equal  to  the  100%  of  the
Conversion Amount to be redeemed (a "Company Optional Redemption Price").

23

 
 
The Company may exercise its right to require redemption under this Section 7 by delivering within not more than ten (10) Trading
Days following the end of such Company Optional Measuring Period a written notice thereof to the Holder and all, but not less
than all, of the holders of the Other Notes and any Additional Notes (a "Company Optional Redemption Notice" and the date all
of  the  holders  of  the  Notes  received  such  notice  is  referred  to  as  a  "Company  Optional  Redemption  Notice  Date").  Each
Company Optional Redemption Notice shall be irrevocable. Each Company Optional Redemption Notice shall (i) state the date on
which the applicable Company Optional Redemption shall occur (a "Company Optional Redemption Date"), which date shall not
be less than ten (10) Trading Days nor more than thirty (30) Trading Days following the applicable Company Optional Redemption
Notice  Date  and  (ii)  state  the  aggregate  Conversion  Amount  of  the  Notes  which  the  Company  has  elected  to  redeem  from  the
Holder and all of the holders of the Other Notes and any Additional Notes pursuant to this Section 7(a) (and analogous provisions
under  the  Other  Notes  and  any  applicable  Additional  Notes)  on  the  applicable  Company  Optional  Redemption  Date  an  Equity
Conditions  Failure  (other  than  as  a  result  of  the  receipt  by  the  Company  of  an  Interest  Blocker  Notice)  occurs  between  the
applicable Company Optional Redemption Notice Date and the applicable Company Optional Redemption Date and (iii) confirm
that  there  has  been  no  Equity  Conditions  Failure  during  the  period  beginning  on  the  applicable  Company  Optional  Redemption
Date through the applicable Company Optional Redemption Notice Date. If the Company confirmed that there was no such Equity
Conditions  Failure  as  of  the  applicable  Company  Optional  Redemption  Notice  Date  but  an  Equity  Conditions  Failure  occurs
between  the  applicable  Company  Optional  Redemption  Notice  Date  and  the  applicable  Company  Optional  Redemption  Date  (a
"Company Optional Redemption Interim Period"), the Company shall provide the Holder a subsequent notice to that effect. If
there is an Equity Conditions Failure (which is not waived in writing by the Holder) during such Company Optional Redemption
Interim Period, then the applicable Company Optional Redemption shall be null and void with respect to all or any part designated
by  the  Holder  of  the  unconverted  Company  Optional  Redemption  Amount  and  the  Holder  shall  be  entitled  to  all  the  rights  of  a
holder  of  this  Note  with  respect  to  such  amount  of  the  applicable  Company  Optional  Redemption  Amount.  Notwithstanding
anything to the contrary in this Section 7, until the applicable Company Optional Redemption Price is paid, in full, the applicable
Company  Optional  Redemption  Amount  may  be  converted,  in  whole  or  in  part,  by  the  Holder  into  shares  of  Common  Stock
pursuant  to  Section  3.  All  Conversion  Amounts  converted  by  the  Holder  after  the  applicable  Company  Optional  Redemption
Notice  Date  shall  reduce  the  applicable  Company  Optional  Redemption  Amount  of  this  Note  required  to  be  redeemed  on  the
applicable  Company  Optional  Redemption  Date,  unless  the  Holder  otherwise  indicates  in  the  applicable  Conversion  Notice.
Company  Optional  Redemptions  made  pursuant  to  this  Section  7  shall  be  made  in  accordance  with  Section  10.  To  the  extent
redemptions required by this Section 7 are deemed or determined by a court of competent jurisdiction to be prepayments of the
Note by the Company, such redemptions shall be deemed to be voluntary prepayments. The parties hereto agree that in the event of
the Company's redemption of any portion of the Note under this Section 7, the Holder's damages would be uncertain and difficult to
estimate because of the parties' inability to predict future interest rates and the uncertainty of the availability of a suitable substitute
investment opportunity for the Holder. For the avoidance of doubt, any Conversion Amount that is subject to a Conversion Notice
delivered  to  the  Company  may  no  longer  be  subject  to  a  Company  Optional  Redemption  even  if  the  shares  issuable  upon  such
conversion have not been delivered on or prior to the applicable Company Optional Redemption Date.

24

 
 
(b)    Pro Rata Redemption Requirement. If the Company elects to cause a Company Optional Redemption
pursuant to Section 7(a), then it must simultaneously take the same action in the same proportion with respect to the Other Notes
and any Additional Notes. If the Company elects to cause a Company Optional Redemption pursuant to Section 7(a) (or similar
provisions under the Other Notes and the Additional Notes) with respect to less than all of the Conversion Amounts of the Notes
and any Additional Notes then outstanding, then the Company shall require redemption of a Conversion Amount from each of the
holders of the Notes and any Additional Notes equal to the product of (i) the aggregate Company Optional Redemption Amount of
Notes and the Additional Notes which the Company has elected to cause to be redeemed pursuant to Section 7(a), multiplied by (ii)
the fraction, the numerator of which is the sum of the aggregate Principal Amount of the Notes and any Additional Notes held by
such holder and the denominator of which is the sum of the aggregate Principal Amount of the Notes and any Additional Notes
held by all holders holding outstanding Notes and any Additional Notes (such fraction with respect to each holder is referred to as
its "Company Optional Redemption Allocation Percentage", and such amount with respect to each holder is referred to as its
"Pro Rata Company Optional Redemption Amount"). In the event that the initial holder of any Notes or Additional Notes shall
sell or otherwise transfer any of such holder's Notes or any Additional Notes, the transferee shall be allocated a pro rata portion of
such holder's Company Optional Redemption Allocation Percentage and Pro Rata Company Optional Redemption Amount.

(8)        NONCIRCUMVENTION.  The  Company  hereby  covenants  and  agrees  that  the  Company  will  not,  by
amendment  of  its  Certificate  of  Incorporation,  Bylaws  or  through  any  reorganization,  transfer  of  assets,  consolidation,  merger,
scheme of arrangement, dissolution, issue or sale of securities, or any other voluntary action, avoid or seek to avoid the observance
or performance of any of the terms of this Note, and will at all times in good faith carry out all of the provisions of this Note and
take all action as may be required to protect the rights of the Holder of this Note.

(9)    RESERVATION OF AUTHORIZED SHARES.

(a)    Reservation. The Company shall initially reserve out of its authorized and unissued shares of Common
Stock a number of shares of Common Stock for each of this Note, the Other Notes and any Additional Notes equal to the sum of (i)
130% of the Conversion Rate with respect to the Conversion Amount of each such Note as of the Issuance Date and (ii) 130% of
the maximum number of shares issuable as Interest Shares assuming all Interest through the Maturity Date is paid in Interest Shares
at the maximum possible Interest Rate. So long as any of this Note, the Other Notes and the Additional Notes are outstanding, the
Company shall take all action necessary to reserve and keep available out of its authorized and unissued Common Stock, solely for
the purpose of effecting the conversion of this Note, the Other Notes and any Additional Notes, the number of shares of Common
Stock specified above in this Section 9(a) as shall from time to time be necessary to effect the conversion of all of the Notes and
any Additional Notes then outstanding; provided, that at no time shall the number of shares of Common Stock so reserved be less
than the number of shares required to be reserved pursuant hereto (in each case, without regard to any limitations on conversions)
(the  "Required  Reserve  Amount").  The  initial  number  of  shares  of  Common  Stock  reserved  for  conversions  of  this  Note,  the
Other Notes and the Additional Notes

25

 
 
and each increase in the number of shares so reserved shall be allocated pro rata among the Holder, the holders of the Other Notes
and the holders of any Additional Notes based on the Principal amount of this Note and the Other Notes held by each holder at the
Initial Closing (as defined in the Securities Purchase Agreement) or increase in the number of reserved shares, as the case may be
(the "Authorized Share Allocation"). In the event that a holder shall sell or otherwise transfer this Note, or a portion thereof, or
any  of  such  holder's  Other  Notes  or  Additional  Notes,  each  transferee  shall  be  allocated  a  pro  rata  portion  of  such  holder's
Authorized Share Allocation. Any shares of Common Stock reserved and allocated to the portion of the Note held by any Person
who ceases to hold any Notes shall be allocated to the portion of the Note held by the Holder and the remaining holders of Other
Notes  and  the  Additional  Notes,  pro  rata  based  on  the  then-outstanding  Principal  amount  of  this  Note,  the  Other  Notes  and  any
Additional Notes then held by such holders.

(b)    Insufficient Authorized Shares. If at any time while any of the Notes remain outstanding the Company
does not have a sufficient number of authorized and unreserved shares of Common Stock to satisfy its obligation to have reserved
for issuance upon conversion of the outstanding Notes at least a number of shares of Common Stock equal to the Required Reserve
Amount (an "Authorized Share Failure"), then the Company shall promptly take all action necessary to increase the Company's
authorized shares of Common Stock to an amount sufficient to allow the Company to reserve the Required Reserve Amount for the
Notes  then  outstanding.  Without  limiting  the  generality  of  the  foregoing  sentence,  as  soon  as  practicable  after  the  date  of  the
occurrence of an Authorized Share Failure, but in no event later than sixty (60) days after the occurrence of such Authorized Share
Failure, the Company shall either (x) obtain the written consent of its stockholders for the approval of an increase in the number of
authorized shares of Common Stock and provide each stockholder with an information statement with respect thereto or (y) file
with  the  SEC  a  proxy  statement  for  a  meeting  of  its  stockholders  at  which  meeting  the  Company  will  seek  the  approval  of  its
stockholders for an increase in the number of authorized shares of Common Stock. In connection with such meeting, the Company
shall  provide  each  stockholder  with  a  proxy  statement  and  shall  use  commercially  reasonable  efforts  to  solicit  its  stockholders'
approval  of  such  increase  in  authorized  shares  of  Common  Stock  and  to  cause  its  Board  of  Directors  to  recommend  to  the
stockholders  that  they  approve  such  proposal.  Notwithstanding  the  foregoing,  if  during  any  such  time  of  an  Authorized  Share
Failure, the Company is able to obtain the written consent of a majority of the shares of its issued and outstanding Common Stock
to  approve  the  increase  in  the  number  of  authorized  shares  of  Common  Stock,  the  Company  may  satisfy  this  obligation  by
obtaining such consent and submitting for filing with the SEC an Information Statement on Schedule 14C. If, upon any conversion
of this Note, the Company does not have sufficient authorized shares to deliver in satisfaction of such conversion, then unless the
Holder  elects  to  rescind  such  attempted  conversion,  the  Holder  may  require  the  Company  to  pay  to  the  Holder  within  three  (3)
Trading  Days  of  the  applicable  attempted  conversion,  cash  in  an  amount  equal  to  the  product  of  (i)  the  number  of  shares  of
Common  Stock  that  the  Company  is  unable  to  deliver  pursuant  to  this  Section  9,  and  (ii)  the  highest  Closing  Sale  Price  of  the
Common Stock during the period beginning on the applicable Conversion Date and ending on the date the Company makes the
applicable cash payment.

(10)    REDEMPTIONS.

26

 
 
(a)    Mechanics. The Company shall deliver the applicable Event of Default Redemption Price to the Holder
within  three  (3)  Business  Days  after  the  Company's  receipt  of  the  Holder's  Event  of  Default  Redemption  Notice  (the  "Event  of
Default Redemption Date"). If the Holder has submitted a Change of Control Redemption Notice in accordance with Section 5(b),
the  Company  shall  deliver  the  applicable  Change  of  Control  Redemption  Price  to  the  Holder  (i)  concurrently  with  the
consummation of such Change of Control if such notice is received prior to the consummation of such Change of Control and (ii)
within  three  (3)  Business  Days  after  the  Company's  receipt  of  such  notice  otherwise  (such  date,  the  "Change  of  Control
Redemption  Date").  If  the  Company  has  delivered  a  Qualifying  Early  Redemption  Notice  to  the  Holders  in  accordance  with
Section  5(c),  the  Company  shall  deliver  the  applicable  Qualifying  Early  Redemption  Price  to  the  Holders  concurrently  with  the
consummation of such Qualifying Change of Control (such date, the “Qualifying Early Redemption Date”). The Company shall
deliver the applicable Company Optional Redemption Price to the Holder on the applicable Company Optional Redemption Date.
The Company shall pay the applicable Redemption Price to the Holder on the applicable due date. In the event of a redemption of
less than all of the Conversion Amount of this Note and a surrender of this Note by the Holder, the Company shall promptly cause
to  be  issued  and  delivered  to  the  Holder  a  new  Note  (in  accordance  with  Section  18(d))  representing  the  outstanding  Principal
which has not been redeemed and any accrued Interest on such Principal which shall be calculated as if no Redemption Notice has
been delivered. In the event that the Company does not pay the applicable Redemption Price to the Holder within the time period
required, at any time thereafter and until the Company pays such unpaid Redemption Price in full, the Holder shall have the option,
in  lieu  of  redemption,  to  require  the  Company  to  promptly  return  to  the  Holder  all  or  any  portion  of  this  Note  representing  the
Conversion  Amount  that  was  submitted  for  redemption  and  for  which  the  applicable  Redemption  Price  (together  with  any  Late
Charges thereon) has not been paid. Upon the Company's receipt of such notice, (x) the applicable Redemption Notice shall be null
and void with respect to such Conversion Amount, (y) the Company shall immediately return this Note, or issue a new Note (in
accordance with Section 18(d)) to the Holder representing such Conversion Amount not redeemed and (z) the Conversion Price of
this Note or such new Note shall be adjusted to the Conversion Price as in effect on the date on which the applicable Redemption
Notice is voided. The Holder's delivery of a notice voiding a Redemption Notice and exercise of its rights following such notice
shall  not  affect  the  Company's  obligations  to  make  any  payments  of  Late  Charges  which  have  accrued  prior  to  the  date  of  such
notice with respect to the Conversion Amount subject to such notice.

(b)       Redemption by Other Holders. Upon the Company's receipt of notice from any of the holders of the
Other Notes or any Additional Notes for redemption or repayment as a result of an event or occurrence substantially similar to the
events or occurrences described in Section 4(b) or Section 5(b) or pursuant to equivalent provisions set forth in the Other Notes or
any Additional Notes (each, an "Other Redemption Notice"), the Company shall promptly provide notice of such request. If the
Company  receives  a  Redemption  Notice  and  one  or  more  Other  Redemption  Notices,  during  the  seven  (7)  Business  Day  period
beginning on and including the date which is three (3) Business Days prior to the Company's receipt of the Holder's Redemption
Notice  and  ending  on  and  including  the  date  which  is  three  (3)  Business  Days  after  the  Company's  receipt  of  the  Holder's
Redemption Notice and the Company is unable to redeem all principal, interest and other amounts designated in such Redemption
Notice and such Other Redemption Notices received

27

 
 
during such seven (7) Business Day period, then the Company shall redeem a pro rata amount from the Holder and each holder of
the Other Notes and the Additional Notes (including the Holder) based on the outstanding Principal amount of this Note, the Other
Notes  and  any  Additional  Notes  submitted  for  redemption  pursuant  to  such  Redemption  Notice  and  such  Other  Redemption
Notices received by the Company during such seven (7) Business Day period.

(11)    VOTING RIGHTS. The Holder shall have no voting rights as the holder of this Note, except as required by

law and as expressly provided in this Note.

(12)    SECURITY. This Note, the Other Notes and any Additional Notes are secured to the extent and in the manner

set forth in the Security Documents.

(13)    RANK. All payments due under this Note (a) shall rank pari passu with all Other Notes, Additional Notes,
Rights Offering Notes, if any, Backstop Commitment Notes, if any, and Indebtedness described in clause (iii) of the definition of
Permitted Indebtedness, if any, and (b) shall be senior to all other Indebtedness of the Company and its Subsidiaries.

(14)    NEGATIVE COVENANTS.

(a)    Until all of the Notes and the Additional Notes have been converted, redeemed or otherwise satisfied in
accordance with their  terms,  the  Company  shall  not,  and  the  Company  shall  not permit any of its Subsidiaries without the prior
written consent of the Required Holders to, directly or indirectly:

Indebtedness; or

(i)        incur  or  guarantee,  assume  or  suffer  to  exist  any  Indebtedness,  other  than  Permitted

(ii)        allow  or  suffer  to  exist  any  mortgage,  lien,  pledge,  charge,  security  interest  or  other
encumbrance  upon  or  in  any  property  or  assets  (including  accounts  and  contract  rights)  owned  by  the  Company  or  any  of  its
Subsidiaries (collectively, "Liens") other than Permitted Liens.

(b)        Solely  in  the  event  that  the  Company  does  not  at  the  applicable  time  of  determination  satisfy  the
Qualifying Conditions, the Company shall not, and the Company shall not permit any of its Subsidiaries without the prior written
consent of the Required Holders to, directly or indirectly:

(i)        Redeem  or  repurchase  any  Equity  Interests  or  other  Junior  Claims,  or  declare  or  pay  any
dividend or other distributions of assets (or rights to acquire assets) to any or all holders of Equity Interests or other Junior Claims,
by way of return of capital or otherwise (including without limitation, any distribution of cash, stock or other securities, property,
Options,  evidence  of  Indebtedness  or  any  other  assets  by  way  of  a  dividend,  spin  off,  reclassification,  corporate  rearrangement,
scheme of arrangement or other similar transaction) of the Company or any of its Subsidiaries (any of the foregoing, a "Restricted
Payment"), in each case other than:

28

 
 
Indebtedness made by exchange for, or out of the proceeds of the substantially concurrent sale of, Refinancing Indebtedness;

(1)        any  purchase,  repurchase,  redemption,  defeasance  or  other  acquisition  or  retirement  of

(2)    each Subsidiary may declare and make Restricted Payments to Persons that own Equity Interests
in such Subsidiary, ratably according to their respective holdings of the type of Equity Interest in respect of which such Restricted
Payment is being made;

distributions payable solely in Equity Interests of such Person;

(3)        the  Company  and  each  Subsidiary  may  declare  and  make  dividend  payments  or  other

(4)    any purchase, repurchase, redemption, defeasance or other acquisition or retirement of Equity
Interest of the Company or a Subsidiary made by exchange for or out of the proceeds of the substantially concurrent sale of Equity
Interests of the Company;

(5)    a Restricted Payment to pay for the repurchase, retirement or other acquisition or retirement for
value  of  Equity  Interests  of  the  Company  held  by  or  on  behalf  of  any  future,  present  or  former  employee,  director,  manager  or
consultant of the Company or any of its Subsidiaries (or permitted transferees, assigns, estates, trusts or heirs of such employee,
director, manager or consultant) either pursuant to any management equity plan or stock option plan or any other management or
employee  benefit  plan  or  agreement  or  upon  the  termination  of  such  employee,  director,  manager  or  consultant's  employment,
directorship  or  manager  position;  provided  that  the  aggregate  amount  of  Restricted  Payments  made  under  this  clause  (5)  do  not
exceed in any calendar year an amount equal to $1,000,000;

(6)    purchases, repurchases, redemptions, defeasances or other acquisitions or retirements of Equity
Interests  deemed  to  occur  upon  the  exercise  of  stock  options,  warrants  or  other  rights  in  respect  thereof  if  such  Equity  Interests
represents a portion of the exercise price thereof; and

(7)    additional Restricted Payments in an amount not to exceed $5,000,000 during any fiscal year or

$10,000,000 in the aggregate prior to the Maturity Date.

(15)    AFFIRMATIVE COVENANTS.

(a)        By  no  later  than  April  30,  2019,  the  Company  shall  have  filed  with  the  SEC  one  or  more  Annual
Reports on Form 10-K containing its audited financial statements for the fiscal years ended December 31, 2015, 2016 and 2017 in
accordance with the applicable requirements of the Exchange Act, the rules and regulations thereunder and the SEC's instructions
to Annual Reports on Form 10-K (the "Form 10-K").

(b)    From and after the date the Company files the Form 10-K, on or before the date that the Company is
required  to  file  any  Quarterly  Report  on  Form  10-Q  or  Annual  Report  on  Form  10-K,  the  Company  shall  publicly  disclose
Consolidated EBITDA with respect to the most recent completed financial period as to which such report relates.

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aggregate amount equal to:

(c)        The  Company  shall  maintain  on  deposit  cash  and/or  cash  equivalents  (as  defined  in  GAAP)  in  an

(i)    not less than $40,000,000 from and after the Initial Closing Date to and excluding the earlier to
occur of (x) the consummation of the Rights Offering (as defined in the Securities Purchase Agreement) and (y) the Maturity Date
(such  earlier  date,  the  “Cash Measuring Date”); provided,  however,  that,  upon  execution  of  the  Qualifying  Change  of  Control
Documentation, such amount shall be reduced on a dollar for dollar basis for each dollar of Cash Interest paid to the Holder and the
holders  of  the  Other  Notes  and  the  Additional  Notes  from  and  after  the  execution  of  the  Qualifying  Change  of  Control
Documentation until the consummation of the applicable Qualifying Change of Control or the termination of the related Qualifying
Change of Control Documentation in accordance with its terms; provided, further, that in no event will such amount be reduced
pursuant to the immediately preceding proviso by more than $20,000,000; provided, further, that in the event that:

(x)        such  Qualifying  Change  of  Control  is  consummated  and  the  Holder  does  not  receive  the
payment  in  full  of  the  applicable  Qualifying  Early  Redemption  Price  within  two  (2)  Business  Days  of  consummation  of  such
Qualifying Change of Control, then on and after such consummation; or

(y)        such  Qualifying  Change  of  Control  is  terminated  in  accordance  with  the  terms  of  the  related
Qualifying  Change  of  Control  Documentation  (other  than  in  a  circumstance  constituting  a  Superior  Proposal  Termination  (as
defined below)), then on and after the shorter of (I) the ninetieth (90th) day after such termination and (II) the first date after such
termination when the Company consummates a financing that enables it to maintain on deposit cash and/or cash equivalents (as
defined in GAAP) in an aggregate amount equal to $40,000,000,

in each such case, such amount shall be restored to $40,000,000;

(ii)    solely if the Cash Measuring Date is determined by clause (x) of such definition:

(1)            not  less  than  $75,000,000  from  and  after  the  Cash  Measuring  Date  through  and  excluding
January 1, 2020; provided, however, that such amount shall be not less than $55,000,000 for the period, if any, from and after the
Cash Measuring Date to and excluding the earlier to occur of (a) the date the Company files the 2019 Q2 10-Q and (b) August 9,
2019; and

(2)    not less than $50,000,000 from and after January 1, 2020 through and including the Maturity

Date.

or prior to the date that is five (5) Business Days following the Pricing Date.

(d)    The Company shall deliver a Final Make-Whole Table (as defined in Section 31(oo)) to the Holder on

30

 
 
(16)    VOTE TO ISSUE, OR CHANGE THE TERMS OF, NOTES. The affirmative vote of the Required Holders at
a meeting duly called for such purpose or the written consent without a meeting of the Required Holders shall be required for any
change  or  amendment  or  waiver  of  any  provision  to  this  Note,  any  of  the  Other  Notes  or  any  Additional  Notes.  Any  change,
amendment or waiver by the Company and the Required Holders shall be binding on the Holder of this Note and all holders of the
Other Notes and the Additional Notes.

(17)        TRANSFER.  This  Note  and  any  shares  of  Common  Stock  issued  upon  conversion  of  this  Note  may  be
offered, sold, assigned or transferred by the Holder without the consent of the Company, subject only to the provisions of Section
2(g) of the Securities Purchase Agreement.

(18)    REISSUANCE OF THIS NOTE.

(a)        Transfer.  If  this  Note  is  to  be  transferred,  the  Holder  shall  surrender  this  Note  to  the  Company,
whereupon  the  Company  will  forthwith  issue  and  deliver  upon  the  order  of  the  Holder  a  new  Note  (in  accordance  with  Section
18(d) and subject to Section 3(c)(iii)), registered as the Holder may request, representing the outstanding Principal being transferred
by the Holder and, if less than the entire outstanding Principal is being transferred, a new Note (in accordance with Section 18(d))
to the Holder representing the outstanding Principal not being transferred. The Holder and any assignee, by acceptance of this Note,
acknowledge and agree that, by reason of the provisions of Section 3(c)(iii) following conversion or redemption of any portion of
this Note, the outstanding Principal represented by this Note may be less than the Principal stated on the face of this Note.

(b)    Lost, Stolen or Mutilated Note. Upon receipt by the Company of evidence reasonably satisfactory to the
Company  of  the  loss,  theft,  destruction  or  mutilation  of  this  Note,  and,  in  the  case  of  loss,  theft  or  destruction,  of  any
indemnification undertaking by the Holder to the Company in customary form and, in the case of mutilation, upon surrender and
cancellation  of  this  Note,  the  Company  shall  execute  and  deliver  to  the  Holder  a  new  Note  (in  accordance  with  Section  18(d))
representing the outstanding Principal.

(c)    Note Exchangeable for Different Denominations. This Note is exchangeable, upon the surrender hereof
by the Holder at the principal office of the Company, for a new Note or Notes (in accordance with Section 18(d)) representing in
the  aggregate  the  outstanding  Principal  of  this  Note,  and  each  such  new  Note  will  represent  such  portion  of  such  outstanding
Principal as is designated by the Holder at the time of such surrender.

(d)    Issuance of New Notes. Whenever the Company is required to issue a new Note pursuant to the terms of
this Note, such new Note (i) shall be of like tenor with this Note, (ii) shall represent, as indicated on the face of such new Note, the
Principal remaining outstanding (or in the case of a new Note being issued pursuant to Section 18(a) or Section 18(c), the Principal
designated by the Holder which, when added to the principal represented by the other new Notes issued in connection with such
issuance, does not exceed the Principal remaining outstanding under this Note immediately prior to such issuance of new Notes),
(iii) shall have an issuance date, as indicated on the face of such new Note, which is the same as the Issuance Date

31

 
 
of this Note, (iv) shall have the same rights and conditions as this Note, and (v) shall represent accrued and unpaid Interest and Late
Charges, if any, on the Principal and Interest of this Note, from the Issuance Date.

(19)        REMEDIES,  CHARACTERIZATIONS,  OTHER  OBLIGATIONS,  BREACHES  AND  INJUNCTIVE
RELIEF. The remedies provided in this Note shall be cumulative and in addition to all other remedies available under this Note and
any  of  the  other  Transaction  Documents  at  law  or  in  equity  (including  a  decree  of  specific  performance  and/or  other  injunctive
relief), and nothing herein shall limit the Holder's right to pursue actual and consequential damages for any failure by the Company
to comply with the terms of this Note. Amounts set forth or provided for herein with respect to payments, conversion, redemption
and  the  like  (and  the  computation  thereof)  shall  be  the  amounts  to  be  received  by  the  Holder  and  shall  not,  except  as  expressly
provided herein, be subject to any other obligation of the Company (or the performance thereof). The Company acknowledges that
a breach by it of its obligations hereunder will cause irreparable harm to the Holder and that the remedy at law for any such breach
may be inadequate. The Company therefore agrees that, in the event of any such breach, the Holder shall be entitled, in addition to
all other available remedies, to an injunction restraining such breach, without the necessity of showing economic loss and without
any bond or other security being required, to the fullest extent enforceable under applicable law.

(20)    PAYMENT OF COLLECTION, ENFORCEMENT AND OTHER COSTS. If (a) this Note is placed in the
hands of an attorney for collection or enforcement or is collected or enforced through any legal proceeding or the Holder otherwise
takes action to collect amounts due under this Note or to enforce the provisions of this Note or (b) there occurs any bankruptcy,
reorganization, receivership of the Company or other proceedings affecting Company creditors' rights and involving a claim under
this Note, then the Company shall pay the costs incurred by the Holder for such collection, enforcement or action or in connection
with  such  bankruptcy,  reorganization,  receivership  or  other  proceeding,  including,  but  not  limited  to,  actual  and  reasonable
attorneys' fees and disbursements.

(21)    CONSTRUCTION; HEADINGS. This Note shall be deemed to be jointly drafted by the Company and all the
Buyers  and  shall  not  be  construed  against  any  person  as  the  drafter  hereof.  The  headings  of  this  Note  are  for  convenience  of
reference and shall not form part of, or affect the interpretation of, this Note.

(22)    FAILURE OR INDULGENCE NOT WAIVER. No failure or delay on the part of the Holder in the exercise of
any power, right or privilege hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any such power,
right or privilege preclude other or further exercise thereof or of any other right, power or privilege.

(23)        DISPUTE  RESOLUTION.  In  the  case  of  a  dispute  as  to  the  determination  of  the  Closing  Bid  Price,  the
Closing Sale Price or the Weighted Average Price or the arithmetic calculation of the Conversion Rate, the Conversion Price or any
Redemption Price, the Company shall submit the disputed determinations or arithmetic calculations within two (2) Business Days
of receipt, or deemed receipt, of the Conversion Notice or Redemption Notice or other event giving rise to such dispute, as the case
may be, to the Holder. If the Holder and the Company are unable

32

 
 
to  agree  upon  such  determination  or  calculation  within  three  (3)  Business  Days  of  such  disputed  determination  or  arithmetic
calculation  being  submitted  to  the  Holder,  then  the  Company  shall,  within  two  (2)  Business  Days  submit  (a)  the  disputed
determination  of  the  Closing  Bid  Price,  the  Closing  Sale  Price  or  the  Weighted  Average  Price  to  an  independent,  reputable
investment bank selected by the Holder and approved by the Company, such approval not to be unreasonably withheld, conditioned
or  delayed,  or  (b)  the  disputed  arithmetic  calculation  of  the  Conversion  Rate,  Conversion  Price  or  any  Redemption  Price  to  an
independent,  outside  accountant,  selected  by  the  Holder  and  approved  by  the  Company,  such  approval  not  to  be  unreasonably
withheld, conditioned or delayed. The Company, at the Company's expense, shall cause the investment bank or the accountant, as
the case may be, to perform the determinations or calculations and notify the Company and the Holder of the results no later than
ten  (10)  Business  Days  from  the  time  it  receives  the  disputed  determinations  or  calculations.  Such  investment  bank's  or
accountant's determination or calculation, as the case may be, shall be binding upon all parties absent demonstrable error.

(24)    NOTICES; PAYMENTS.

(a)       Notices. Whenever  notice  is  required  to  be  given  under  this  Note,  unless  otherwise  provided  herein,
such notice shall be given in accordance with Section 9(f) of the Securities Purchase Agreement. The Company shall provide the
Holder with prompt written notice of all actions taken pursuant to this Note, including in reasonable detail a description of such
action  and  the  reason  therefore.  Without  limiting  the  generality  of  the  foregoing,  the  Company  shall  give  written  notice  to  the
Holder  (i)  immediately  upon  any  adjustment  of  the  Conversion  Price,  setting  forth  in  reasonable  detail,  and  certifying,  the
calculation of such adjustment and (ii) at least ten (10) days prior to the date on which the Company closes its books or takes a
record (A) with respect to any dividend or distribution upon the Common Stock, (B) with respect to any pro rata subscription offer
to  holders  of  Common  Stock  or  (C)  for  determining  rights  to  vote  with  respect  to  any  Fundamental  Transaction,  dissolution  or
liquidation, provided in each case that such information shall have been made known to the public prior to or in conjunction with
such notice being provided to the Holder.

(b)    Payments. Whenever any payment of cash is to be made by the Company to any Person pursuant to this
Note,  such  payment  shall  be  made  in  lawful  money  of  the  United  States  of  America  via  wire  transfer  of  immediately  available
funds to an account so designated by the Holder; provided, that the Holder, upon timely written notice to the Company, may elect to
receive a payment of cash by a check drawn on the account of the Company and sent via overnight courier service to such Person at
such address as previously provided to the Company in writing (which address, in the case of each of the Buyers, shall initially be
as set forth on the Schedule of Buyers attached to the Securities Purchase Agreement. Whenever any amount expressed to be due
by the terms of this Note is due on any day which is not a Business Day, the same shall instead be due on the next succeeding day
which is a Business Day. Any amount of Principal or other amounts due under the Transaction Documents which is not paid when
due shall result in a late charge being incurred and payable by the Company in an amount equal to interest on such amount at the
rate of eighteen percent (18.0%) per annum from the date such amount was due until the same is paid in full ("Late Charge").

33

 
 
(25)    CANCELLATION. After all Principal, any accrued Interest and any other amounts at any time owed on this
Note  have  been  paid  in  full,  this  Note  shall  automatically  be  deemed  canceled,  shall  be  surrendered  to  the  Company  for
cancellation and shall not be reissued.

(26)    WAIVER OF NOTICE. To the extent permitted by law, the Company hereby waives demand, notice, protest

and all other demands and notices in connection with the delivery, acceptance, performance, default or enforcement of this Note.

(27)        GOVERNING  LAW;  JURISDICTION;  JURY  TRIAL. All  questions  concerning  the  construction,  validity,
enforcement and interpretation of this Note shall be governed by the internal laws of the State of New York, without giving effect
to any choice of law or conflict of law provision or rule (whether of the State of New York or any other jurisdictions) that would
cause the application of the laws of any jurisdictions other than the State of New York. The Company hereby irrevocably submits to
the  exclusive  jurisdiction  of  the  state  and  federal  courts  sitting  in  The  City  of  New  York,  Borough  of  Manhattan,  for  the
adjudication of any dispute hereunder or in connection herewith or with any transaction contemplated hereby or discussed herein,
and hereby irrevocably waives, and agrees not to assert in any suit, action or proceeding, any claim that it is not personally subject
to the jurisdiction of any such court, that such suit, action or proceeding is brought in an inconvenient forum or that the venue of
such suit, action or proceeding is improper. The Company hereby irrevocably waives personal service of process and consents to
process being served in any such suit, action or proceeding by mailing a copy thereof to the Company at the address set forth in
Section  9(f)  of  the  Securities  Purchase  Agreement  and  agrees  that  such  service  shall  constitute  good  and  sufficient  service  of
process and notice thereof to the fullest extent enforceable under applicable law. Nothing contained herein shall be deemed to limit
in  any  way  any  right  to  serve  process  in  any  manner  permitted  by  law.  Nothing  contained  herein  shall  be  deemed  or  operate  to
preclude the Holder from bringing suit or taking other legal action against the Company in any other jurisdiction to collect on the
Company's obligations to the Holder, to realize on any collateral or any other security for such obligations, or to enforce a judgment
or other court ruling in favor of the Holder. THE  COMPANY  HEREBY  IRREVOCABLY  WAIVES  ANY  RIGHT  IT  MAY
HAVE  TO,  AND  AGREES  NOT  TO  REQUEST,  A  JURY  TRIAL  FOR  THE  ADJUDICATION  OF  ANY  DISPUTE
HEREUNDER  OR  IN  CONNECTION  WITH  OR  ARISING  OUT  OF  THIS  NOTE  OR  ANY  TRANSACTION
CONTEMPLATED HEREBY.

(28)    SEVERABILITY. If any provision of this Note is prohibited by law or otherwise determined to be invalid or
unenforceable by a court of competent jurisdiction, the provision that would otherwise be prohibited, invalid or unenforceable shall
be deemed amended to apply to the broadest extent that it would be valid and enforceable, and the invalidity or unenforceability of
such provision shall not affect the validity of the remaining provisions of this Note so long as this Note as so modified continues to
express,  without  material  change,  the  original  intentions  of  the  parties  as  to  the  subject  matter  hereof  and  the  prohibited  nature,
invalidity or unenforceability of the provision(s) in question does not substantially impair the respective expectations or reciprocal
obligations of the Company or the Holder hereof or the practical realization of the benefits that would otherwise be conferred upon
the Company or the Holder hereof. The Company and the Holders will endeavor in good faith negotiations to replace the

34

 
 
prohibited, invalid or unenforceable provision(s) with a valid provision(s), the effect of which comes as close as possible to that of
the prohibited, invalid or unenforceable provision(s).

(29)        DISCLOSURE.  From  and  after  the  filing  of  the  Form  10-K  and  provided  that,  at  the  applicable  time  of
determination, no individual affiliated with the Holder serving on the Board of Directors of the Company was appointed thereto,
including pursuant to Section 1(a) of the September Agreement, the Company will not provide to the Holder any information that
constitutes material non-public information of or relating to the Company or its Subsidiaries without the prior written consent of the
Holder. If  and  to  the  extent  the  Company  does  provide  any  such  information,  or  the  Holder  otherwise  comes  into  possession  of
material non-public information relating to the Company or its Subsidiaries as a result of the receipt or delivery of any notice in
accordance with the terms hereof, the Company will comply with its obligations under Regulation FD under the Exchange Act. In
the absence of any disclosure by the Company pursuant thereto, the Holder shall be allowed to presume that all matters relating
thereto do not constitute material non-public information relating to the Company or its Subsidiaries.

(30)        USURY.  This  Note  is  subject  to  the  express  condition  that  at  no  time  shall  the  Company  be  obligated  or
required to pay interest hereunder at a rate or in an amount which could subject the Holder to either civil or criminal liability as a
result of being in excess of the maximum interest rate or amount which the Company is permitted by applicable law to contract or
agree to pay. If by the terms of this Note, the Company is at any time required or obligated to pay interest hereunder at a rate or in
an  amount  in  excess  of  such  maximum  rate  or  amount,  the  rate  or  amount  of  interest  under  this  Note  shall  be  deemed  to  be
immediately reduced to such maximum rate or amount and the interest payable shall be computed at such maximum rate or be in
such maximum amount and all prior interest payments in excess of such maximum rate or amount shall be applied and shall be
deemed to have been payments in reduction of the principal balance of this Note.

(31)    CERTAIN DEFINITIONS. For purposes of this Note, the following terms shall have the following meanings:

(a)    "Acquired EBITDA" means with respect to any Acquired Entity or Business (any of the foregoing, a
"Pro Forma Entity") for any period, the amount for such period of Consolidated EBITDA of such Pro Forma Entity (determined as
if references to the Company and its Subsidiaries in the definition of the term "Consolidated EBITDA" were references to such Pro
Forma Entity and its Subsidiaries which will become Subsidiaries), all as determined on a consolidated basis for such Pro Forma
Entity.

(b)    "Additional Closing Date" shall have the meaning set forth in the Securities Purchase Agreement.

any, issued by the Company pursuant to the Securities Purchase Agreement on an Additional Closing Date.

(c)    "Additional Notes" means all Additional Notes (as defined in the Securities Purchase Agreement), if

35

 
 
(d)    "Affiliate" means, with respect to any Person, any other Person that directly or indirectly controls, is
controlled by, or is under common control with, such Person, it being understood for purposes of this definition that "control" of a
Person means the power directly or indirectly either to vote 10% or more of the stock having ordinary voting power for the election
of directors of such Person or direct or cause the direction of the management and policies of such Person whether by contract or
otherwise.

(e)    "Attribution Parties" means, collectively, the following Persons: (i) any investment vehicle, including,
any funds, feeder funds or managed accounts, currently, or from time to time after the Issuance Date, directly or indirectly managed
or  advised  by  the  Holder's  investment  manager  or  any  of  its  Affiliates  or  principals,  (ii)  any  direct  or  indirect  Affiliates  of  the
Holder or any of the foregoing, (iii) any Person acting or who could be deemed to be acting as a Group together with the Holder or
any of the foregoing and (iv) any other Person whose beneficial ownership of the Company's Common Stock would or could be
aggregated with the Holder's and its Attribution Parties for purposes of Section 13(d) of the Exchange Act. For clarity, the purpose
of the foregoing is to subject collectively the Holder and its Attribution Parties to the Maximum Percentage.

(f)    "Backstop Commitment Notes" any Notes issued in connection with the Buyer's backstop commitment
of the Rights Offering (as defined in the Securities Purchase Agreement) as contemplated in Section 1(e) of the Securities Purchase
Agreement.

(g)        "Bloomberg" means Bloomberg Financial Markets.

The City of New York are authorized or required by law to remain closed.

(h)    "Business Day" means any day other than Saturday, Sunday or other day on which commercial banks in

(i)    "Buyer" shall have the meaning ascribed to such term in the Securities Purchase Agreement.

(j)    "Calendar Quarter" means each of: the period beginning on and including January 1 and ending on and
including  the  next  occurring  March  31;  the  period  beginning  on  and  including  April  1  and  ending  on  and  including  the  next
occurring June 30; the period beginning on and including July 1 and ending on and including the next occurring September 30; and
the period beginning on and including October 1 and ending on and including the next occurring December 31.

options, participations or other equivalents of or interests in (however designated) stock issued by that entity.

(k)        "Capital  Stock"  means,  for  any  entity,  any  and  all  shares,  interests,  rights  to  purchase,  warrants,

(l)        "Change  of  Control"  means  any  Fundamental  Transaction  other  than  (i)  any  reorganization,
recapitalization  or  reclassification  of  the  Common  Stock  in  which  holders  of  the  Company's  voting  power  immediately  prior  to
such  reorganization,  recapitalization  or  reclassification  continue  after  such  reorganization,  recapitalization  or  reclassification  to
hold

36

 
 
publicly traded securities and, directly or indirectly, are, in all material respects, the holders of a majority of the voting power of the
surviving entity (or entities with the authority or voting power to elect the members of the Board of Directors (or their equivalent if
other than a corporation) of such entity or entities) after such reorganization, recapitalization or reclassification or (ii) pursuant to a
migratory merger effected solely for the purpose of changing the jurisdiction of incorporation of the Company.

(m)    "Closing Bid Price" and "Closing Sale Price" means, for any security as of any date, the last closing
bid price and last closing trade price, respectively, for such security on the Principal Market, as reported by Bloomberg, or, if the
Principal  Market  begins  to  operate  on  an  extended  hours  basis  and  does  not  designate  the  closing  bid  price  or  the  closing  trade
price, as the case may be, then the last bid price or last trade price, respectively, of such security prior to 4:00:00 p.m., New York
Time,  as  reported  by  Bloomberg,  or,  if  the  Principal  Market  is  not  the  principal  securities  exchange  or  trading  market  for  such
security, the last closing bid price or last trade price, respectively, of such security on the principal securities exchange or trading
market where such security is listed or traded as reported by Bloomberg, or if the foregoing do not apply, the last closing bid price
or last trade price, respectively, of such security in the over-the-counter market on the electronic bulletin board for such security as
reported by Bloomberg, or, if no closing bid price or last trade price, respectively, is reported for such security by Bloomberg, the
average of the bid prices, or the ask prices, respectively, of any market makers for such security as reported in the OTC Link or
"pink sheets" by OTC Markets Group Inc. (formerly Pink OTC Markets Inc.). If the Closing Bid Price or the Closing Sale Price
cannot be calculated for a security on a particular date on any of the foregoing bases, the Closing Bid Price or the Closing Sale
Price, as the case may be, of such security on such date shall be the fair market value as mutually determined by the Company and
the Holder. If the Company and the Holder are unable to agree upon the fair market value of such security, then such dispute shall
be resolved pursuant to Section 23. All such determinations to be appropriately adjusted for any stock dividend, stock split, stock
combination, reclassification or similar transaction occurring during the applicable calculation period.

(n)    "Common Stock" means (i)  shares of Common Stock, par value $0.001 per share of the Company, and
(ii) any share capital into which such Common Stock shall be changed or any share capital resulting from a reclassification of such
Common Stock.

(o)    "Consolidated EBITDA" means, for any period, the Consolidated Net Income for such period plus:

(i)    without duplication and to the extent already deducted (and not added back) in arriving at such
Consolidated  Net  Income  (or,  as  applicable,  to  the  extent  not  already  included  in  Consolidated  Net  Income),  the  sum  of  the
following amounts for such period:

(1)    total interest expense and, to the extent not reflected in such total interest expense, any losses on
swap obligations or other derivative instruments entered into for the purpose of hedging interest rate risk, net of interest income and
gains  on  such  swap  obligations  or  such  derivative  instruments,  and  bank  and  letter  of  credit  fees  and  costs  of  surety  bonds  in
connection with financing activities,

37

 
 
franchise, excise and similar taxes paid or accrued during such period (including in respect of repatriated funds),

(2)       provision for taxes based on income, profits or capital gains, including federal, foreign, state,

purchase accounting and amortization of deferred financing fees or costs),

(3)       depreciation and amortization (including amortization of intangible assets established through

reserve for, potential cash charges in any future period),

(4)    non-cash charges (excluding any non-cash charges which consists of or requires an accrual of, or

(5)    extraordinary losses in accordance with GAAP,

(6)        unusual  or  non-recurring  charges  (including  litigation  and  investigation-related  costs  and
expenses,  costs  associated  with  tax  projects/audits  and  professional,  consulting  or  other  fees)  incurred  in  connection  with  the
Company's pending audit or any of the legal proceedings listed on Schedule 3(r) of the Securities Purchase Agreement,

after the Initial Closing),

(7)    restructuring charges, accruals or reserves (including restructuring costs related to acquisitions

abandonments in the ordinary course of business),

(8)        losses  on  asset  sales,  disposals  or  abandonments  (other  than  asset  sales,  disposals  or

(9)    the amount of any net losses from discontinued operations in accordance with GAAP,

(10)       any  expenses,  charges  or  losses  that  are  covered  by  indemnification  or  other  reimbursement
provisions  in  connection  with  any  Investment,  acquisition  or  any  sale,  conveyance,  transfer  or  other  disposition  of  assets,  to  the
extent  actually  reimbursed,  or,  so  long  as  the  Company  has  received  notification  from  the  applicable  carrier  that  it  intends  to
indemnify or reimburse such expenses, charges or losses and that there exists reasonable evidence that such amount will in fact be
reimbursed by the insurer and only to the extent that such amount is (A) not denied by the applicable carrier in writing within 180
days and (B) in fact reimbursed within 365 days of the date of such evidence (with a deduction for any amount so added back to the
extent not so reimbursed within such 365 days), such expenses, charges or losses,

(11)       to the extent covered by insurance and actually reimbursed, or, so long as the Company has
made a determination that there exists reasonable evidence that such amount will in fact be reimbursed by the insurer and only to
the extent that such amount is (A) not denied by the applicable carrier in writing within 180 days and (B) in fact reimbursed within
365 days of the date of such evidence (with a deduction for any amount so added back to the extent not so reimbursed within such
365 days), expenses, charges or losses with respect to liability or casualty event or business interruption,

38

 
 
Transaction Documents (including, without limitation, the Rights Offering);

(12)        fees,  costs  and  expenses  incurred  in  connection  with  the  transactions  contemplated  by  the

(13)    any fees and expenses incurred during such period, or any amortization thereof for such period,
in  connection  with  any  acquisition,  investment,  asset  disposition,  issuance  or  repayment  of  debt,  issuance  of  equity  securities,
refinancing transaction or amendment or other modification of any debt instrument (in each case, including any such transaction
consummated prior to the Initial Closing and any such transaction undertaken but not completed) and any charges or non-recurring
merger costs incurred during such period as a result of any such transaction,

less

as applicable, to the extent not already included in Consolidated Net Income), the sum of the following amounts for such period:

(ii)    without duplication and to the extent included in arriving at such Consolidated Net Income (or,

(1)    extraordinary gains in accordance with GAAP and unusual or non-recurring gains,

(2)    non-cash gains,

abandonments in the ordinary course of business), and

(3)        gains  on  asset  sales,  disposals  or  abandonments  (other  than  asset  sales,  disposals  or

(4)    the amount of any net income from discontinued operations in accordance with GAAP,

accordance with GAAP, provided that, to the extent included in Consolidated Net Income,

in  each  case,  as  determined  on  a  consolidated  basis  for  the  Company  and  its  Subsidiaries  in

(1)        there  shall  be  excluded  in  determining  Consolidated  EBITDA,  without  duplication,  any  net
unrealized gains and losses relating to mark-to-market of amounts denominated in foreign currencies resulting from the application
of FASB ASC 830;

(2)        there  shall  be  included  in  determining  Consolidated  EBITDA  for  any  period,  without
duplication, the Acquired EBITDA of any Person, property, business or asset acquired by the Company or any Subsidiary of the
Company  during  such  period  to  the  extent  not  subsequently  sold,  transferred  or  otherwise  disposed  of  (but  not  including  the
Acquired EBITDA of any related Person, property, business or assets to the extent not so acquired) (each such Person, property,
business or asset acquired, including pursuant to a transaction consummated prior to the Initial Closing, and not subsequently so
disposed of, an "Acquired Entity or Business"), in each case based on the Acquired EBITDA of such Pro Forma Entity for such
period (including the portion

39

 
 
thereof occurring prior to such acquisition or conversion) determined on a historical Pro Forma Basis;

(3)        there  shall  be  excluded  in  determining  Consolidated  EBITDA  for  any  period  the  Disposed
EBITDA of any Person, property, business or asset sold, transferred or otherwise disposed of, closed or classified as discontinued
operations by the Company or any Subsidiary of the Company during such period (each such Person, property, business or asset so
sold, transferred or otherwise disposed of, closed or classified, a "Sold Entity or Business"), in each case based on the Disposed
EBITDA  of  such  Sold  Entity  or  Business  for  such  period  (including  the  portion  thereof  occurring  prior  to  such  sale,  transfer,
disposition, closure, classification or conversion) determined on a historical Pro Forma Basis; and

effect of a change in accounting principles during such period to the extent included in Consolidated Net Income.

(4)        there  shall  be  excluded  in  determining  Consolidated  EBITDA  for  any  period  the  cumulative

Subsidiaries for such period determined on a consolidated basis in accordance with GAAP.

(p)        "Consolidated  Net  Income"  means,  for  any  period,  the  net  income  (loss)  of  the  Company  and  its

(q)        "Contingent  Obligation"  means,  as  to  any  Person,  any  direct  or  indirect  liability,  contingent  or
otherwise,  of  that  Person  with  respect  to  any  Indebtedness,  lease,  dividend  or  other  obligation  of  another  Person  if  the  primary
purpose or intent of the Person incurring such liability, or the primary effect thereof, is to provide assurance to the obligee of such
liability  that  such  liability  will  be  paid  or  discharged,  or  that  any  agreements  relating  thereto  will  be  complied  with,  or  that  the
holders of such liability will be protected (in whole or in part) against loss with respect thereto.

(r)    "Conversion Premium" means the quotient obtained by dividing (x) the Conversion Price in effect as
of  the  applicable  date  of  determination,  by  (y)  the  arithmetic  average  of  the  ten  (10)  Weighted  Average  Prices  of  the  Common
Stock  on  each  Trading  Day  during  the  ten  (10)  consecutive  Trading  Days  immediately  preceding  the  applicable  date  of
determination.  All  such  determinations  to  be  appropriately  adjusted  for  any  stock  split,  stock  dividend,  stock  combination,
reclassification or other similar transaction during such period.

convertible into or exercisable or exchangeable for shares of Common Stock.

(s)        "Convertible  Securities"  means  any  stock  or  securities  (other  than  Options)  directly  or  indirectly

(t)        "Disposed EBITDA" means with respect to any Sold Entity or Business for any period, the amount
for  such  period  of  Consolidated  EBITDA  of  such  Sold  Entity  or  Business  (determined  as  if  references  to  the  Company  and  its
Subsidiaries in the definition of the term "Consolidated EBITDA" (and in the component financial definitions used therein) were
references to such Sold Entity or Business and its Subsidiaries), all as determined on a consolidated basis for such Sold Entity or
Business.

40

 
 
(u)        "Eligible Market" means the Principal Market, The New York Stock Exchange, the Nasdaq Capital
Market, the Nasdaq Global Market, the Nasdaq Global Select Market, the NYSE American, the OTC QX, the OTC QB or the OTC
Pink.

(v)    "Equity Conditions" means each of the following conditions: (i) either (x) one or more Registration
Statements covering all of the Interest Shares to be issued on the applicable Interest Date or the shares of Common Stock issuable
upon conversion of the Conversion Amount that is subject to the applicable Company Optional Redemption, as applicable, shall be
effective and available for the resale of such shares, in accordance with the terms of the Registration Rights Agreement or (y) all
Interest Shares issuable on the applicable Interest Date or the shares of Common Stock issuable upon conversion of the Conversion
Amount  that  is  subject  to  the  applicable  Company  Optional  Redemption,  as  applicable,  requiring  the  satisfaction  of  the  Equity
Conditions,  shall  be  eligible  for  sale  without  restriction  or  limitation  pursuant  to  Rule  144  and  without  the  need  for  registration
under any applicable federal or state securities laws; (ii) the Company shall have no knowledge of any fact that would cause (x) the
applicable Registration Statements required pursuant to the Registration Rights Agreement not to be effective and available for the
resale of the Interest Shares issuable on the applicable Interest Date or the shares of Common Stock issuable upon conversion of the
Conversion Amount that is subject to the applicable Company Optional Redemption, as applicable, requiring the satisfaction of the
Equity Conditions, in accordance with the terms of the Registration Rights Agreement or (y) the Interest Shares issuable on the
applicable Interest Date or the shares of Common Stock issuable upon conversion of the Conversion Amount that is subject to the
applicable Company Optional Redemption, as applicable, requiring the satisfaction of the Equity Conditions, not being eligible for
sale without restriction or limitation pursuant to Rule 144 and without the requirement to be in compliance with Rule 144(c)(1) (or
any  successor  thereto)  promulgated  under  the  Securities  Act  and  any  applicable  state  securities  laws;  (iii)  the  Interest  Shares
issuable on the applicable Interest Date requiring the satisfaction of the Equity Conditions may be issued in full without violating
Section 3(d) hereof; (iv) the Interest Shares issuable on the applicable Interest Date or the shares of Common Stock issuable upon
conversion of the Conversion Amount that is subject to the applicable Company Optional Redemption, as applicable, requiring the
satisfaction of the Equity Conditions may be issued in full without violating the rules or regulations of the Principal Market; (v) the
Common  Stock  is  designated  for  quotation  on  the  Principal  Market  and  shall  not  have  been  suspended  from  trading  on  such
exchange or market; and (vi) if the event requiring satisfaction of the Equity Conditions is a Company Optional Redemption, an
Event of Default Redemption or a Change of Control Redemption, from and after the applicable Company Optional Redemption
Notice, Event of Default Notice or Change of Control Notice, as applicable, the Company shall have delivered shares of Common
Stock pursuant to the terms of this Note to the Holder on a timely basis as set forth in Section 3(c) hereof.

applicable date of determination, the Equity Conditions have not each been satisfied (or waived in writing by the Holder).

(w)        "Equity  Conditions  Failure"  means  that  on  the  applicable  date  of  determination  through  the

or preferred capital stock), equity interests, beneficial,

(x)    "Equity Interests" means (a) all shares of capital stock (whether denominated as common capital stock

41

 
 
partnership or membership interests, joint venture interests, participations or other ownership or profit interests in or equivalents
(regardless  of  how  designated)  of  or  in  a  Person  (other  than  an  individual),  whether  voting  or  non-voting  and  (b)  all  securities
convertible  into  or  exchangeable  for  any  of  the  foregoing  and  all  warrants,  Options  or  other  rights  to  purchase,  subscribe  for  or
otherwise acquire any of the foregoing, whether or not presently convertible, exchangeable or exercisable.

(y)    "Exchange Act" means the Securities Exchange Act of 1934, as amended.

(z)    "Ex-Dividend Date" means the first date on which shares of the Common Stock trade on the applicable
Eligible Market, regular way, without the right to receive the issuance, dividend or distribution in question, from the Company or, if
applicable, from the seller of Common Stock on such Eligible Market (in the form of due bills or otherwise) as determined by such
Eligible Market.

(aa)        "Fundamental  Transaction"  means  (A)  that  the  Company  shall,  directly  or  indirectly,  including
through Subsidiaries, Affiliates or otherwise, in one or more related transactions, (i) consolidate or merge with or into (whether or
not the Company is the surviving corporation) another Subject Entity, or (ii) sell, assign, transfer, convey or otherwise dispose of all
or  substantially  all  of  the  properties  or  assets  of  the  Company  and  its  "significant  subsidiaries"  (as  defined  in  Rule  1-02  of
Regulation S-X), taken as a whole, to one or more Subject Entities, or (iii) make, or allow one or more Subject Entities to make, or
allow the Company to be subject to or have its Common Stock be subject to or party to one or more Subject Entities making, a
purchase,  tender  or  exchange  offer  that  is  accepted  by  the  holders  of  greater  than  either  (x)  50%  of  the  outstanding  shares  of
Common  Stock,  (y)  50%  of  the  outstanding  shares  of  Common  Stock  calculated  as  if  any  shares  of  Common  Stock  held  by  all
Subject Entities making or party to, or Affiliated with any Subject Entities making or party to, such purchase, tender or exchange
offer were not outstanding; or (z) such number of shares of Common Stock such that all Subject Entities making or party to, or
Affiliated with any Subject Entity making or party to, such purchase, tender or exchange offer, become collectively the beneficial
owners (as defined in Rule 13d-3 under the Exchange Act) of greater than 50% of the outstanding shares of Common Stock, or (iv)
consummate  a  share  purchase  agreement  or  other  business  combination  (including,  without  limitation,  a  reorganization,
recapitalization, spin-off or scheme of arrangement) with one or more Subject Entities whereby such Subject Entities, individually
or in the aggregate, acquire, either (x) greater than 50% of the outstanding shares of Common Stock, (y) greater than 50% of the
outstanding shares of Common Stock calculated as if any shares of Common Stock held by all the Subject Entities making or party
to, or Affiliated with any Subject Entity making or party to, such stock purchase agreement or other business combination were not
outstanding;  or  (z)  such  number  of  shares  of  Common  Stock  such  that  the  Subject  Entities  become  collectively  the  beneficial
owners (as defined in Rule 13d-3 under the Exchange Act) of greater than 50% of the outstanding shares of Common Stock, or (v)
reorganize,  recapitalize  or  reclassify  its  Common  Stock,  (B)  that  the  Company  shall,  directly  or  indirectly,  including  through
Subsidiaries,  Affiliates  or  otherwise,  in  one  or  more  related  transactions  allow  any  Subject  Entity  individually  or  the  Subject
Entities in the aggregate to be or become the "beneficial owner" (as defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, whether through

42

 
 
acquisition, purchase, assignment, conveyance, tender, tender offer, exchange, reduction in outstanding shares of Common Stock,
merger,  consolidation,  business  combination,  reorganization,  recapitalization,  spin-off,  scheme  of  arrangement,  reorganization,
recapitalization or reclassification or otherwise in any manner whatsoever, of either (x) greater than 50% of the aggregate ordinary
voting power represented by issued and outstanding Common Stock, (y) greater than 50% of the aggregate ordinary voting power
represented by issued and outstanding Common Stock not held by all such Subject Entities as of the Subscription Date calculated
as  if  any  shares  of  Common  Stock  held  by  all  such  Subject  Entities  were  not  outstanding,  or  (z)  a  percentage  of  the  aggregate
ordinary voting power represented by issued and outstanding shares of Common Stock or other equity securities of the Company
sufficient to allow such Subject Entities to effect a statutory short form merger or other transaction requiring other stockholders of
the Company to surrender their shares of Common Stock without approval of the stockholders of the Company or (C) directly or
indirectly,  including  through  Subsidiaries,  Affiliates  or  otherwise,  in  one  or  more  related  transactions,  the  issuance  of  or  the
entering  into  any  other  instrument  or  transaction  structured  in  a  manner  to  circumvent,  or  that  circumvents,  the  intent  of  this
definition in which case this definition shall be construed and implemented in a manner otherwise than in strict conformity with the
terms of this definition to the extent necessary to correct this definition or any portion of this definition which may be defective or
inconsistent with the intended treatment of such instrument or transaction.

effect on the Subscription Date.

(bb)        "GAAP"  means  United  States  generally  accepted  accounting  principles,  consistently  applied,  as  in

(cc)    "Grace Period" shall have the meaning ascribed to such term in the Registration Rights Agreement.

(dd)    "Group" means a "group" as that term is used in Section 13(d) of the Exchange Act and as defined in

Rule 13d-5 thereunder.

(ee)    "Indebtedness" of any Person means, without duplication (i) all indebtedness for borrowed money, (ii)
all obligations issued, undertaken or assumed as the deferred purchase price of property or services, including (without limitation)
"capital  leases"  in  accordance  with  GAAP  (other  than  trade  payables  entered  into  in  the  ordinary  course  of  business),  (iii)  all
reimbursement  or  payment  obligations  with  respect  to  letters  of  credit,  surety  bonds  and  other  similar  instruments,  (iv)  all
obligations evidenced by notes, bonds, debentures or similar instruments, including obligations so evidenced incurred in connection
with the acquisition of property, assets or businesses, (v) all indebtedness created or arising under any conditional sale or other title
retention agreement, or incurred as financing, in either case with respect to any property or assets acquired with the proceeds of
such  indebtedness  (even  though  the  rights  and  remedies  of  the  seller  or  bank  under  such  agreement  in  the  event  of  default  are
limited to repossession or sale of such property), (vi) all monetary obligations under any leasing or similar arrangement which, in
connection with GAAP, consistently applied for the periods covered thereby, is classified as a capital lease, (vii) all indebtedness
referred  to  in  clauses  (i)  through  (vi)  above  secured  by  (or  for  which  the  holder  of  such  Indebtedness  has  an  existing  right,
contingent or otherwise, to be secured by) any mortgage, deed of trust, lien, pledge, charge, security interest or other encumbrance
of any nature whatsoever in or upon any property or assets (including accounts and contract rights) with respect to any asset

43

 
 
or property owned by any Person, even though the Person which owns such assets or property has not assumed or become liable for
the payment of such indebtedness, (with the amount of such indebtedness, in the case where the Person has not assumed or become
liable for the payment of such indebtedness) equal to the lesser of (x) the outstanding principal amount of such indebtedness and (y)
the fair market value of the assets securing such indebtedness) and (viii) all Contingent Obligations in respect of indebtedness of
others of the kinds referred to in clauses (i) through (vii) above.

(ff)    "Initial Closing Date" shall have the meaning set forth in the Securities Purchase Agreement.

(gg)    "Interest Conversion Price" means as of any Interest Date, that price which shall be the arithmetic
average of the Weighted Average Prices of the Common Stock on each Trading Day during the ten (10) consecutive Trading Days
immediately preceding the applicable Interest Date. All such determinations to be appropriately adjusted for any stock split, stock
dividend, stock combination, reclassification or other similar transaction occurring during such period.

(hh)        "Interest  Notice  Due  Date"  means  the  fifteenth  (15th)  Trading  Day  prior  to  the  applicable  Interest

Date.

(ii)    "Interest Reset Date" means each of (i) January 30, 2019, (ii) January 30, 2020, (iii) February 1, 2021
(each  of  the  foregoing  (i)  through  (iii),  an  "Anniversary  Interest  Reset  Date")  and  (iv)  any  applicable  Event  of  Default
Redemption Notice Date.

(jj)    "Interest Rate" means:

If the Conversion Premium (as of
January 30, 2018 for the second column
and as of the applicable Interest Reset
Date for the third column) is:
1.0 or less
1.05
1.10
1.15
1.20
1.25
1.30
1.35
1.40
1.45 or higher

Then the Interest Rate (which shall be
determined on January 30, 2018) from
the Initial Issuance Date through the
first Interest Reset Date shall be:
6.0%
6.0%
6.0%
6.0%
6.0%
6.0%
6.0%
8.0%
10.0%
12.0%

And the Interest Rate from the
applicable Interest Reset Date until the
next subsequent Interest Reset Date
shall be:
4.0%
4.3%
4.7%
5.0%
5.3%
5.7%
6.0%
8.0%
10.0%
12.0%

44

 
 
If the Conversion Premium is between two Conversion Premium amounts in the table above, the Interest Rate will be determined
by straight-line interpolation between the Interest Rates set forth for the higher and lower Conversion Premium amounts.

Upon a 10-K Filing Failure (as defined below), any applicable Interest Rate then in effect shall automatically be increased by an
additional  200  bps  (e.g.  from  4.7%  to  6.7%).  Such  increased  Interest  Rate  shall  continue  in  effect  until  the  next  Anniversary
Interest Reset Date. Upon the next Anniversary Interest Reset Date, the Interest Rate will adjust according to table above; provided
that if the Company has not effected the 10-K Filing Remedy (as defined below) by such date, then the reset Interest Rate will be
further  increased  by  200  bps  and  will  continue  in  effect  until  the  next  Anniversary  Interest  Reset  Date,  at  which  time  this
mechanism will be repeated. For  the  avoidance  of  doubt,  on  any  Anniversary  Interest  Reset  Date  where  there  is  no  10-K  Filing
Failure and where any applicable 10-K Filing Remedy has been effected, the reset Interest Rate will be determined according to the
table above without adding 200 bps. For purposes hereof, (i) the "10-K Filing Failure" means that the Company fails on or prior to
each April 30 while this Note is outstanding to have filed the Form 10-K and any subsequent required periodic or current reports
required to be filed by the Company prior to each such date under the Exchange Act (including audited financial statements for the
fiscal years ended prior to each such date) and (ii) a "10-K Filing Remedy" means the Company shall have filed with the SEC the
Form 10-K and all subsequent required periodic and current reports required to be filed under the Exchange Act be filed by the
Company prior to such date and there shall not exist any Event of Default.

In  the  event  the  Interest  Rate  shall  be  increased  pursuant  to  Section  4(q)  of  the  Securities  Purchase  Agreement,  each  applicable
Interest Rate amount set forth in the table above shall be adjusted by the same amount as the Interest Rate is adjusted as mutually
agreed  upon  by  the  Company  and  the  Holder.  Such  further  Interest  Rate  adjustments  will  then  be  according  to  the  table  as
increased.

(kk)    "Junior Claims" means any Indebtedness or securities of the Company or any of its Subsidiaries of
any class junior in rank to the Notes and the Additional Notes in respect of the preferences as to distributions and payments upon a
Liquidation Event, including, without limitation, any Equity Securities of the Company or any of its Subsidiaries.

(ll)    "Lead Investor" means Starboard Value and Opportunity Master Fund Ltd.

(mm)    "Liquidation Event" means the voluntary or involuntary liquidation, dissolution or winding up of
the Company or such Subsidiaries the assets of which constitute all or substantially all of the assets of the business of the Company
and its Subsidiaries taken as a whole, in a single transaction or series of transactions, or adoption of any plan for the same.

(nn)       "Make-Whole  Change  of  Control"  means  any  Change  of  Control  in  which  more  than  ten  percent
(10%) of the consideration received or to be received by the holders of Common Stock (excluding cash payments for fractional
shares or pursuant to dissenters rights), in connection with such transaction or event, consists of cash.

45

 
 
(oo)    "Make-Whole Change of Control Premium" means a cash amount per $1,000 principal amount of
Notes being redeemed in a Make-Whole Change of Control determined by multiplying the applicable Make-Whole Stock Price (as
adjusted  for  any  stock  dividend,  stock  split,  stock  combination,  reclassification  or  similar  transaction  occurring  after  the
Subscription Date) by the amount set forth in a table to be mutually agreed upon by the Company and the Holder which table shall
be determined based on the assumptions and methodology set forth on Schedule 31(oo) attached hereto and shall be in the format
set forth below and shall be deemed an integral part of this Note for all purposes hereof (the "Final Make-Whole Table"),  with
such amount corresponding to the date of the Make-Whole Change of Control occurring after the date in the first column but prior
to the date, if any, on the immediately following row of the first column of the tables set forth in Schedule 31(oo) attached hereto or
in the Final Make-Whole Table:

Make-Whole Stock Price

$20.00

$25.00

$28.50

$30.00

$35.00

$37.05

$40.00

$45.00

$50.00

$55.00

Change of
Control
Redemption
Date

January 
2018

January 
2019

January 
2020

January 
2021

January 
2022

5,

7,

7,

7,

5,

The  exact  Make-Whole  Stock  Price  and  Change  of  Control  Redemption  Date  may  not  be  set  forth  in  Schedule  31(oo)  attached
hereto or in the Final Make-Whole Table, in which case, if the Make-Whole Stock Price is between two such amounts in the Final
Make-Whole Table or the Change of Control Redemption Date is between two Change of Control Redemption Dates in the Final
Make-Whole Table, the applicable value will be determined by straight-line interpolation between the applicable value set forth for
the higher and lower Make-Whole Stock Prices and the earlier and later Change of Control Redemption Dates, as applicable, based
on a 365-day year.

In  the  event  the  Interest  Rate  and/or  Conversion  Price  shall  be  adjusted  pursuant  to  Section  4(q)  of  the  Securities  Purchase
Agreement, each Make-Whole Stock Price set forth in the Final Make-Whole Table shall be adjusted to reflect such adjustment(s)
as mutually agreed upon by the Company and the Holder based on the same assumptions and methodology used to determine the
Final Make-Whole Table, after which such adjusted Final Make-Whole Table shall be deemed an integral part of this Note for all
purposes hereof.

46

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(pp)       "Make-Whole Stock Price"  means,  for  any  Make-Whole  Change  of  Control:  (A)  if  the  holders  of
Common Stock receive only cash in consideration for their shares of Common Stock in such Make-Whole Change of Control, the
amount of cash paid per share of Common Stock in such Make-Whole Change of Control; and (B) in all other cases, the arithmetic
average  of  the  Closing  Sale  Prices  for  the  five  (5)  consecutive  Trading  Days  ending  on,  and  including,  the  Trading  Day
immediately before the effective date of such Make-Whole Change of Control (all such determinations to be appropriately adjusted
for any stock split, stock dividend, stock combination, reclassification or other similar transaction during such period).

(qq)    "Maximum Percentage" means, initially, 4.99%, which may be increased or decreased in accordance
with  the  provisions  of  Section  3(d);  provided,  however,  that  upon  receipt  by  the  Holder  of  a  Company  Optional  Redemption
Notice,  then  unless  the  Holder  elects  a  lower  Maximum  Percentage  in  accordance  with  the  provisions  of  Section  3(d),  the
Maximum Percentage shall immediately and automatically, without any further action by the Holder, be set at 9.99%.

or Convertible Securities.

(rr)    "Options" means any rights, warrants or options to subscribe for or purchase shares of Common Stock

(ss)    "Parent Entity" of a Person means an entity that, directly or indirectly, controls the applicable Person,
including such entity whose common capital stock or equivalent equity security is quoted or listed on an Eligible Market (or, if so
elected by the Required Holders, any other market, exchange or quotation system), or, if there is more than one such Person or such
entity, the Person or entity designated by the Required Holders or in the absence of such designation, such Person or entity with the
largest public market capitalization as of the date of consummation of the Fundamental Transaction.

(tt)        "Permitted  Indebtedness"  means  (i)  Indebtedness  evidenced  by  this  Note,  the  Other  Notes,  the
Additional Notes, the Rights Offering Notes, if any, and Backstop Commitment Notes, if any, (ii) unsecured Indebtedness incurred
by the Company that is made expressly subordinate in right of payment to the Indebtedness evidenced by this Note, as reflected in a
written agreement acceptable to the Required Holders and approved by the Required Holders in writing, and which Indebtedness
does not provide at any time for (a) the payment, prepayment, repayment, repurchase or defeasance, directly or indirectly, of any
principal or premium, if any, thereon until ninety-one (91) days after the Maturity Date or later and (b) total interest and fees at a
rate  in  excess  of  12.00%  per  annum,  (iii)  Indebtedness  in  an  aggregate  outstanding  principal  amount  not  to  exceed  $50,000,000
incurred under a revolving credit facility; (iv) Indebtedness with respect to capital leases in an aggregate principal amount not to
exceed $40,000,000, (v) Indebtedness secured by Permitted Liens described in clauses (iv) of the definition of Permitted Liens, (vi)
existing Indebtedness described on Schedule 31(tt) attached hereto as in effect on the Subscription Date, and any refinancings and
extensions  thereof,  provided  that  (A)  the  principal  amount  plus  unpaid  accrued  interest  and  premium  thereon  and  applicable
discounts,  fees,  commissions  and  expenses  thereunder  shall  not  be  increased,  (B)  the  maturity  thereof  is  not  earlier  than  ninety
(90) days after the Maturity Date, (C) if the Indebtedness being refinanced or extended is subordinated in right of payment to this
Note, the Other Notes and the Additional Notes or any

47

 
 
guarantees  thereof,  such  refinanced  or  extended  Indebtedness  shall  be  subordinated  in  right  of  payment  to  this  Note,  the  Other
Notes,  any  Additional  Notes  and  any  guarantees  thereof  on  terms  at  least  as  favorable  to  the  Holder  as  those  contained  in  the
documentation governing the Indebtedness being refinanced or extended, (D) no refinanced or extended Indebtedness shall have
different obligors, or greater guarantees or security than, the Indebtedness being refinanced or extended and (E) if the Indebtedness
being  refinanced  or  extended  is  secured  by  any  Collateral,  such  refinanced  or  extended  Indebtedness  may  be  secured  by  such
Collateral on terms relating to such Collateral not materially less favorable to this Note, the Other Notes and any Additional Notes
than those contained in the documentation (including any intercreditor agreement) governing the Indebtedness being refinanced or
extended, (any such Indebtedness, "Refinancing Indebtedness"),  (vii)  intercompany  Indebtedness  among  the  Company  and  any
Subsidiaries, (viii) Indebtedness arising under swap or interest rate contracts entered into in the ordinary course of business, (ix)
Contingent  Obligations  in  respect  of  Indebtedness  otherwise  permitted  hereunder,  (x)  direct  or  Contingent  Obligations  arising
under  surety  bonds,  letters  of  credit  and  similar  instruments  (including  any  related  indemnity  agreement)  entered  into  in  the
ordinary course of business and consistent with past practice, (xi) Indebtedness in respect of cash management agreements entered
into in the ordinary course of business, (xii) Indebtedness of foreign Subsidiaries not exceeding $10,000,000 in the aggregate at any
time  outstanding,  (xiii)  Indebtedness  under  corporate  credit  cards  in  an  aggregate  outstanding  principal  amount  not  to  exceed
$3,000,000,  (xiv)  Indebtedness  of  Persons  acquired  in  an  acquisition,  provided  that  (x)  such  Indebtedness  existed  prior  to  such
acquisition and was  not  incurred  in  anticipation  of  such  acquisition  and  (b)  after giving effect to such acquisition, the Total Net
Leverage  Ratio  is  equal  to  or  less  than  immediately  prior  to  such  acquisition  and  (xv)  additional  Indebtedness  in  an  aggregate
principal amount not to exceed $5,000,000.

(uu)    "Permitted Liens" means (i) any Lien for taxes not yet due or delinquent or being contested in good
faith by appropriate proceedings for which adequate reserves have been established in accordance with GAAP, (ii) any statutory
Lien arising in the ordinary course of business by operation of law with respect to a liability that is not yet more than sixty (60)
days  overdue  or  delinquent,  (iii)  any  Lien  created  by  operation  of  law,  such  as  materialmen's  liens,  mechanics'  liens  and  other
similar liens, arising in the ordinary course of business with respect to a liability that is not yet due or delinquent or that are being
contested in good faith by appropriate proceedings, (iv) Liens (A) upon or in any equipment acquired or held by the Company or
any of its Subsidiaries to secure the purchase price of such equipment or Indebtedness incurred solely for the purpose of financing
the acquisition or lease of such equipment, or (B) existing on such equipment at the time of its acquisition, provided that the Lien is
confined solely to the property so acquired and improvements thereon, and the proceeds of such equipment, (v) Liens incurred in
connection  with  the  extension,  renewal  or  refinancing  of  the  Indebtedness  secured  by  Liens  of  the  type  described  in  clause  (iv)
above, provided that any extension, renewal or replacement Lien shall be limited to the property encumbered by the existing Lien
and the principal amount of the Indebtedness being extended, renewed or refinanced does not increase, (vi) leases or subleases and
licenses and sublicenses granted to others in the ordinary course of the Company's business, not interfering in any material respect
with the business of the Company and its Subsidiaries taken as a whole, (vii) Liens in favor of customs and revenue authorities
arising as a matter of law to secure payments of custom duties in connection with the importation of goods, (viii) Liens arising from
judgments,

48

 
 
decrees or attachments in circumstances not constituting an Event of Default under Section 4(a)(ix); (ix) Liens securing Permitted
Indebtedness  described  in  clause  (iv)  of  the  definition  of  Permitted  Indebtedness,  (x)  Liens  securing  existing  Indebtedness
described  on  Schedule  31(tt)  attached  hereto  as  in  effect  on  the  Subscription  Date,  and  Liens  securing  any  refinancings  and
extensions  thereof  provided  that  any  collateral  securing  such  refinancings  or  extensions  is  not  broader  than  the  collateral  that  is
subject to the Liens being refinanced or extended, (xi) pledges or deposits in the ordinary course of business in connection with
workers' compensation, unemployment insurance and other social security legislation, (xii) deposits to secure performance of bids,
trade contracts and leases, statutory obligations, surety and appeal bonds, performance bonds and other obligations of a like nature
in the ordinary course of business, (xiii) normal and customary rights of setoff upon deposits of cash in favor of banks or other
depository institutions, (xiv) Liens deemed to exist in connection with investments in repurchase agreements in the ordinary course
of business, (xv) Liens arising on any real property as a result of eminent domain, condemnation or similar proceeding with respect
to such real property, (xvi) Liens on any cash deposits in connection with any letter of intent or purchase agreement relating to an
acquisition, (xvii) customary rights of first refusal, "tag-along" and "drag-along" rights with respect to any equity interests in any
joint venture, (xviii) Liens on assets of foreign Subsidiaries securing obligations of foreign Subsidiaries not exceeding $10,000,000
in  the  aggregate  at  any  time  outstanding,  (xix)  Liens  arising  under  the  Transaction  Documents,  (xx)  additional  Liens  securing
obligations  not  exceeding  $5,000,000  in  the  aggregate  at  any  time  outstanding,  and  (xxi)  Liens  securing  Permitted  Indebtedness
described  in  clause  (iii)  of  the  definition  of  Permitted  Indebtedness,  provided  that  such  Liens  are  subject  to  an  intercreditor
agreement in form and substance reasonably satisfactory to the Required Holders.

corporation, a trust, an unincorporated organization, any other entity and a government or any department or agency thereof.

(vv)        "Person"  means  an  individual,  a  limited  liability  company,  a  partnership,  a  joint  venture,  a

(ww)        "Post-Acquisition  Period"  shall  mean,  with  respect  to  any  Specified  Transaction,  the  period
beginning  on  the  date  such  Specified  Transaction  is  consummated  and  ending  on  the  last  day  of  the  18th  month  immediately
following the date on which such Specified Transaction is consummated.

market for the Common Stock, then the principal Eligible Market on which the Common Stock is then traded.

(xx)        "Principal  Market"  means  the  OTC  Markets,  or,  if  the  OTC  Markets  is  not  the  principal  trading

(yy)        "Pro  Forma  Basis,"  "Pro  Forma  Compliance"  and  "Pro  Forma  Effect"  means,  with  respect  to
compliance  with  any  test  or  covenant  hereunder,  that  all  Specified  Transactions  and  the  following  transactions  in  connection
therewith shall be deemed to have occurred as of the first day of the applicable period of measurement in such test or covenant: (a)
income statement items (whether positive or negative) attributable to the property or Person subject to such Specified Transaction,
(i) in the case of a sale, transfer or other disposition of all or substantially all equity interests in any Subsidiary of the Company or
any division, product line, or facility used for operations of the Company or any of its Subsidiaries, shall be excluded, and (ii) in the
case of a permitted acquisition or investment described in the definition of the term "Specified

49

 
 
Transaction," shall be included, (b) any retirement or repayment of Indebtedness and (c) any Indebtedness incurred or assumed by
the Company or any of its Subsidiaries in connection therewith and if such Indebtedness has a floating or formula rate, shall have
an implied rate of interest for the applicable period for purposes of this definition determined by utilizing the rate that is or would
be in effect with respect to such Indebtedness as at the relevant date of determination.

(zz)        "Public  Announcement  Date"  means  (i)  the  Trading  Day  on  which  the  Company  first  publicly
announces on or prior to 9:30 a.m. New York time certain historical metrics agreed to in writing by the Company and the Lead
Investor,  including,  among  other  metrics,  the  number  of  shares  of  Common  Stock  outstanding  as  of  December  31,  2017,  in
connection  with  the  Initial  Closing  Date  (the  "Public  Announcement")  or  (ii)  in  case  the  Company  makes  the  Public
Announcement after 9:30 a.m. New York time, the first (1st) Trading Day immediately following the Public Announcement.

Market, the Nasdaq Global Market, the Nasdaq Global Select Market or the NYSE American.

([[)    "Qualified Market" means the Principal Market, The New York Stock Exchange, the Nasdaq Capital

Control Documentation.

(aaa)        “Qualifying  Change  of  Control”  means  a  Change  of  Control  pursuant  to  Qualifying  Change  of

(bbb)    “Qualifying Change of Control Documentation” means definitive documentation (as the same may
be amended in accordance with its terms) providing for a Change of Control transaction, which documentation is initially entered
into no later than August 5, 2020; provided that if such documentation is terminated in accordance with its terms and in connection
with such termination the Company enters into definitive documentation providing for a different Change of Control transaction (a
“Superior Proposal Termination”), such subsequent documentation shall be deemed to constitute Qualifying Change of Control
Documentation.

(ccc)        "Qualifying  Conditions"  means  that  both  at  the  time  of  and  immediately  after  the  applicable
proposed  action  or  omission  to  take  any  action,  by  the  Company  or  any  of  its  Subsidiary,  each  of  the  following  conditions  are
satisfied (or waived in writing by the Holder): (x) no Equity Conditions Failure has occurred, (ii) the Total Net Leverage Ratio is
less than or equal to 3:1 and (iii) the Form 10-K has been filed with the SEC.

(ddd)        "Redemption Dates"  means,  collectively,  the  Event  of  Default  Redemption  Dates,  the  Change  of
Control  Redemption  Dates,  the  Company  Optional  Redemption  Dates  and  the  Qualifying  Early  Redemption  Date,  each  of  the
foregoing, individually, a Redemption Date.

(eee)    "Redemption Notices" means, collectively, the Event of Default Redemption Notices, the Change of
Control Redemption Notices, the Company Optional Redemption Notices and the Qualifying Early Redemption Notice, each of the
foregoing, individually, a Redemption Notice.

50

 
 
(fff)    "Redemption Premium" means (i) in the event of an Event of Default set forth in Section 4(a)(iii) and
any Event of Default occurring at a time the Common Stock is not listed on a Qualified Market, 110% and (ii) in all other events,
100%.

(ggg)    "Redemption Prices" means, collectively, the Event of Default Redemption Prices, the Change of
Control  Redemption  Prices,  the  Company  Optional  Redemption  Prices  and  the  Qualifying  Early  Redemption  Price,  each  of  the
foregoing, individually, a Redemption Price.

Agreement.

(hhh)        "Registrable Securities"  shall  have  the  meaning  ascribed  to  such  term  in  the  Registration  Rights

(iii)        "Registration  Rights  Agreement"  means  that  certain  registration  rights  agreement  dated  as  of  the
Subscription  Date  by  and  among  the  Company  and  the  Buyers  relating  to,  among  other  things,  the  registration  for  resale  of  the
shares of Common Stock issuable upon conversion of this Note, the Other Notes and any Additional Notes and upon any exercise
of the Warrants.

Agreement.

(jjj)        "Registration  Statement"  shall  have  the  meaning  ascribed  to  such  term  in  the  Registration  Rights

Affiliate of such Person.

(kkk)    "Related Fund" means, with respect to any Person, a fund or account managed by such Person or an

the aggregate principal amount of the Notes and Additional Notes then outstanding.

(lll)    "Required Holders" means the holders of Notes of Additional Notes representing at least a majority of

Agreement.

(mmm)    "Rights Offering Notes" shall have the meaning ascribed to such term in the Securities Purchase

(nnn)    "SEC" means the United States Securities and Exchange Commission.

(ooo)    "Securities Act" means the Securities Act of 1933, as amended.

(ppp)    "Securities Purchase Agreement" means that certain securities purchase agreement dated as of the
Subscription Date by and among the Company and the Buyers of the Notes pursuant to which the Company issued the Notes, the
Additional Notes and Warrants.

among the Company, Starboard Value LP and the other parties signatory thereto.

(qqq)        "September  Agreement"  means  that  certain  Agreement,  dated  as  of  September  28,  2017  by  and

disposition of assets or property, incurrence or repayment of

(rrr)        "Specified Transaction"  means,  with  respect  to  any  period,  any  investment,  sale,  transfer  or  other

51

 
 
indebtedness, restricted payment, or other event that by the terms hereof requires such test or covenant to be calculated on a "Pro
Forma Basis" or to be given "Pro Forma Effect."

Person, Persons or Group.

(sss)        "Subject  Entity"  means  any  Person,  Persons  or  Group  or  any  Affiliate  or  associate  of  any  such

(ttt)    "Subscription Date" means January 16, 2018.

(uuu)    "Subsidiary" shall have the meaning set forth in the Securities Purchase Agreement.

(vvv)    "Successor Entity" means one or more Person or Persons (or, if so elected by the Required Holders,
the  Company  or  Parent  Entity)  formed  by,  resulting  from  or  surviving  any  Fundamental  Transaction  or  one  or  more  Person  or
Persons (or, if so elected by the Required Holders, the Company or the Parent Entity) with which such Fundamental Transaction
shall have been entered into.

(www)    "Total Debt" shall mean, on any date of determination, the total Indebtedness of the Company and
its Subsidiaries at such time (excluding Indebtedness of the type described in clause (iii) of the definition of such term, except to
the extent of any unreimbursed drawings thereunder).

and cash equivalents (as defined in GAAP).

(xxx)    "Total Net Debt" shall mean, on any date of determination, (a) Total Debt minus (b) unrestricted cash

(yyy)    "Total Net Leverage Ratio" shall mean on any date of determination, the ratio of Total Net Debt on
such date to Consolidated EBITDA for the period of four consecutive fiscal quarters most recently ended on or prior to such date.
Each calculation of the Total Net Leverage Ratio hereunder shall be made on a Pro Forma Basis.

(zzz)    "Trading Day" means any day on which the Common Stock is traded on the Principal Market, or, if
the  Principal  Market  is  not  the  principal  trading  market  for  the  Common  Stock  on  such  day,  then  on  the  principal  securities
exchange or securities market on which the Common Stock is then traded; provided that "Trading Day" shall not include any day
on which the Common Stock is scheduled to trade on such exchange or market for less than 4.5 hours or any day that the Common
Stock is suspended from trading during the final hour of trading on such exchange or market (or if such exchange or market does
not designate in advance the closing time of trading on such exchange or market, then during the hour ending at 4:00:00 p.m., New
York Time).

([[[)    "Transaction Documents" shall have the meaning set forth in the Securities Purchase Agreement.

include all warrants issued in exchange therefor or replacement thereof.

(aaaa)    "Warrants" has the meaning ascribed to such term in the Securities Purchase Agreement, and shall

52

 
 
(bbbb)        "Weighted  Average  Price"  means,  for  any  security  as  of  any  date,  the  dollar  volume-weighted
average price for such security on the Principal Market during the period beginning at 9:30:01 a.m., New York Time (or such other
time as the Principal Market publicly announces is the official open of trading), and ending at 4:00:00 p.m., New York Time (or
such other time as the Principal Market publicly announces is the official close of trading) as reported by Bloomberg through its
"Volume at Price" functions, or, if the foregoing does not apply, the dollar volume-weighted average price of such security in the
over-the-counter market on the electronic bulletin board for such security during the period beginning at 9:30:01 a.m., New York
Time (or such other time as such market publicly announces is the official open of trading), and ending at 4:00:00 p.m., New York
Time (or such other time as such market publicly announces is the official close of trading) as reported by Bloomberg, or, if no
dollar volume-weighted average price is reported for such security by Bloomberg for such hours, the average of the highest Closing
Bid  Price  and  the  lowest  closing  ask  price  of  any  of  the  market  makers  for  such  security  as  reported  in  the  OTC  Link  or  "pink
sheets" by OTC Markets Group Inc. (formerly Pink OTC Markets Inc.). If the Weighted Average Price cannot be calculated for a
security on a particular date on any of the foregoing bases, the Weighted Average Price of such security on such date shall be the
fair market value as mutually determined by the Company and the Holder. If the Company and the Holder are unable to agree upon
the fair market value of such security, then such dispute shall be resolved pursuant to Section 23. All such determinations to be
appropriately  adjusted  for  any  stock  dividend,  stock  split,  stock  combination,  reclassification  or  similar  transaction  occurring
during the applicable calculation period.

[Signature Page Follows]

53

 
 
IN WITNESS WHEREOF, the Company has caused this Note to be duly executed as of the Issuance Date set out

above.

comScore, Inc.

By:

Name:
Title:

 
 
 
Schedule 31(tt)

Permitted Indebtedness

comScore Inc:
Banc of America Leasing and Capital
Master Lease Agreement dated December 12, 2006
Lease Schedule #24 (3/31/15) - #27 (12/31/15)
$2,720,000

Dell Financial Services
Master Lease Agreement dated August 3, 2012
Lease Schedule #9 (2/1/15) – Lease Schedule #19 (1/1/17)
$5,320,000

Bank of America, N.A
Letters of Credit (Office Lease Security Deposit)
$3,475,000

comScore BV:
Dell Financial Services
European Master Lease Agreement dated July 23, 2012
Lease Schedule #3 (8/1/15)
$155,000

 
 
 
Schedule 31(oo)

Make-Whole Change of Control Premium

Example 1:

Example 2:

 
 
 
EXHIBIT I 

COMSCORE, INC.

CONVERSION NOTICE

Reference is made to the Senior Secured Convertible Note (the "Note") issued to the undersigned by comScore, Inc., a Delaware
corporation  (the  "Company").  In  accordance  with  and  pursuant  to  the  Note,  the  undersigned  hereby  elects  to  convert  the
Conversion  Amount  (as  defined  in  the  Note)  below  into  shares  of  Common  Stock,  par  value  $0.001  per  share  (the  "Common
Stock"), of the Company, as of the date specified below.

Date of Conversion:

Aggregate Conversion Amount to be converted:

Please confirm the following information:

Conversion Price:

Number of shares of Common Stock to be issued:

Please issue the Common Stock into which the Note is being converted in the following name and to the following address:

Issue to:

Facsimile  Number  and  Electronic
Mail:

Authorization:

By:

Title:

Dated:

Account Number:
  (if electronic book entry transfer)

Transaction Code Number:
  (if electronic book entry transfer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  Company  hereby  acknowledges  this  Conversion  Notice  and  hereby  directs  American  Stock  Transfer  &  Trust
Company  to  issue  the  above  indicated  number  of  shares  of  Common  Stock  in  accordance  with  the  Transfer  Agent  Instructions
dated January __, 2018 from the Company and acknowledged and agreed to by American Stock Transfer & Trust Company.

ACKNOWLEDGMENT

comScore, Inc.

By:

Name:
Title:

 
 
 
Exhibit 4.2

[FORM OF SENIOR SECURED CONVERTIBLE NOTE]

NEITHER THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE NOR THE
SECURITIES  INTO  WHICH  THESE  SECURITIES  ARE  CONVERTIBLE  HAVE  BEEN  REGISTERED  UNDER  THE
SECURITIES ACT OF 1933, AS AMENDED, OR ANY APPLICABLE STATE SECURITIES LAWS. THE SECURITIES
MAY  NOT  BE  OFFERED  FOR  SALE,  SOLD,  TRANSFERRED  OR  ASSIGNED  (I)  IN  THE  ABSENCE  OF  (A)  AN
EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS
AMENDED,  OR  (B)  AN  OPINION  OF  COUNSEL  SELECTED  BY  THE  HOLDER,  IN  A  FORM  REASONABLY
ACCEPTABLE  TO  THE  COMPANY,  THAT  REGISTRATION  IS  NOT  REQUIRED  UNDER  SAID  ACT,  OR  (II)
UNLESS  SOLD  PURSUANT  TO  RULE  144  OR  RULE  144A  UNDER  SAID  ACT.  NOTWITHSTANDING  THE
FOREGOING, THE SECURITIES MAY BE PLEDGED IN CONNECTION WITH A BONA FIDE MARGIN ACCOUNT
OR  OTHER  LOAN  OR  FINANCING  ARRANGEMENT  SECURED  BY  THE  SECURITIES.  ANY  TRANSFEREE  OF
THIS NOTE SHOULD CAREFULLY REVIEW THE TERMS OF THIS NOTE, INCLUDING SECTIONS 3(c)(iii) AND
18(a)  HEREOF.  THE  PRINCIPAL  AMOUNT  REPRESENTED  BY  THIS  NOTE  AND,  ACCORDINGLY,  THE
SECURITIES  ISSUABLE  UPON  CONVERSION  HEREOF  MAY  BE  LESS  THAN  THE  AMOUNT  SET  FORTH  ON
THE FACE HEREOF PURSUANT TO SECTION 3(c)(iii) OF THIS NOTE.

COMSCORE, INC.

SENIOR SECURED CONVERTIBLE NOTE

Issuance Date: May 17, 2018    Original Principal Amount: U.S. $[●]

(Reflects the amendments dated May 17, 2018, August 8, 2018, November 13, 2018 and November 6, 2019)

FOR VALUE RECEIVED, comScore, Inc., a Delaware corporation (the "Company"), hereby promises to pay to
[BUYER] or registered assigns (the "Holder") in cash and/or in shares of Common Stock (as defined below) the amount set out
above as the Original Principal Amount (as reduced pursuant to the terms hereof pursuant to redemption, conversion or otherwise,
the "Principal") when due, whether upon the Maturity Date (as defined below), acceleration, redemption or otherwise (in each case
in accordance with the terms hereof) and to pay interest ("Interest") on any outstanding Principal at the applicable Interest Rate
from the date set out above as the Issuance Date (the "Issuance Date") until the same becomes due and payable, whether upon an
Interest Date (as defined below), the Maturity Date, acceleration, conversion, redemption or otherwise (in each case in accordance
with the terms hereof). This Senior Secured Convertible Note (including all Senior Secured Convertible Notes issued in exchange,
transfer or replacement hereof, this "Note") is one of an issue of Senior Secured Convertible Notes issued pursuant to the Securities
Purchase Agreement on the Additional Closing Date (collectively, the "Notes" and such other Senior Secured Convertible Notes,
the "Other Notes"). Certain capitalized terms used herein are defined in Section 31.

 
 
 
(1)

PAYMENTS  OF  PRINCIPAL;  PREPAYMENT.  On  the  Maturity  Date,  the  Company  shall  pay  to  the
Holder an amount in cash representing all outstanding Principal, any accrued and unpaid Interest and any accrued and unpaid Late
Charges (as defined in Section 24(b)) on such Principal and Interest. The "Maturity Date" shall be January 16, 2022, as may be
extended at the option of the Holder (i) in the event that, and for so long as, an Event of Default (as defined in Section 4(a)) shall
have  occurred  and  be  continuing  on  the  Maturity  Date  (as  may  be  extended  pursuant  to  this  Section  1)  or  any  event  shall  have
occurred and be continuing on the Maturity Date (as may be extended pursuant to this Section 1) that with the passage of time and
the  failure  to  cure  would  result  in  an  Event  of  Default  and  (ii)  through  the  date  that  is  ten  (10)  Business  Days  after  the
consummation of a Change of Control in the event that a Change of Control is publicly announced or a Change of Control Notice
(as defined in Section 5(b)) is delivered prior to the Maturity Date. Other than as specifically permitted by this Note, the Company
may  not  prepay  any  portion  of  the  outstanding  Principal,  accrued  and  unpaid  Interest  or  accrued  and  unpaid  Late  Charges  on
Principal and Interest, if any.

(2)    INTEREST.

(a)    Interest on this Note shall commence accruing on the Issuance Date at the Interest Rate and shall be
computed on the basis of a 360-day year and twelve 30-day months and shall be payable in arrears for each Calendar Quarter on the
first (1st) Business Day of each Calendar Quarter after the Issuance Date (each, an "Interest Date").

(b)        Interest  shall  be  payable  on  each  Interest  Date,  to  the  record  holder  of  this  Note  on  the  applicable
Interest Date, in whole or in part, in shares of Common Stock ("Interest Shares") so long as there is no Equity Conditions Failure
(other than as a result of the delivery of an Interest Blocker Notice (as defined below)) occurring on the applicable Interest Date;
provided, however, that the Company may, at its option following written notice to each holder of the Notes and any Additional
Notes on or prior to the applicable Interest Notice Due Date (the date such notice is delivered to the Holder and holders of Other
Notes and Additional Notes, the "Interest Notice Date"), elect to pay Interest on any Interest Date in cash ("Cash Interest") or in a
combination of Cash Interest and Interest Shares. Each Interest Election Notice shall specify the amount or percentage of Interest
that the Company will pay in respect of the Interest Date as Cash Interest and Interest Shares which amounts or percentages, as
applicable, when added together, must equal the applicable Interest (or 100% thereof, as applicable) due on such Interest Date. If
the  Company  elects  (or  is  deemed  to  have  elected  by  operation  of  this  Section  2)  the  payment  of  applicable  Interest  in  Interest
Shares, in whole or in part, and an Equity Conditions Failure (other than the delivery to the Company of an Interest Blocker Notice)
occurs at any time prior to the applicable Interest Date that is expected to last through the applicable Interest Date (which is not
waived in writing by the Holder), the Company shall provide the Holder a written notice to that effect by no later than the Trading
Day immediately following the Company having knowledge of such Equity Conditions Failure, indicating that unless the Holder
waives the Equity Conditions Failure in writing, the applicable portion of Interest as to which the Holder did not waive the Equity
Conditions shall be paid as Cash Interest. If any portion of Interest for a particular Interest Date shall be paid in Interest Shares,
then on the applicable Interest Date, the Company shall issue to the Holder, such number of shares of Common Stock equal to (a)
the amount of Interest payable on the applicable Interest Date in Interest

2

 
 
Shares divided by (b) the Interest Conversion Price as in effect on the applicable Interest Date. All Interest Shares shall be fully
paid and nonassessable shares of Common Stock (rounded to the nearest whole share in accordance with Section 3(a)). Except as
expressly provided in this Section 2, the Company shall pay the applicable Interest in the same ratio of Interest Shares and Cash
Interest on the Notes, the Other Notes and any Additional Notes. The Company shall pay any and all taxes that may be payable
with respect to the issuance and delivery to the Holder of shares of Common Stock as Interest pursuant to this Section 2; provided,
however,  that  the  Holder  shall  be  solely  responsible  for  any  transfer  taxes  if  the  Interest  Shares  are  to  be  registered,  issued  or
delivered in the name of a Person other than the Holder.

(c)    Notwithstanding the foregoing, if (i) the Company elects (or is deemed to have elected by operation of
this  Section  2)  to  pay  all  or  any  portion  of  Interest  due  on  any  Interest  Date  in  Interest  Shares,  (ii)  the  Company  is  permitted
pursuant to this Section 2 to pay all or any portion of Interest due on such Interest Date in Interest Shares if not for the delivery to
the Company of an Interest Blocker Notice and (iii) within two (2) Business Days following the applicable Interest Notice Date the
Holder has delivered to the Company a written notice (an "Interest Blocker Notice") (A) stating that such payment of Interest in
Interest Shares would result in a violation of Section 3(d), (B) specifying the portion of the applicable Interest with respect to which
the  payment  in  Interest  Shares  would  result  in  a  violation  of  Section  3(d)  if  such  payment  of  Interest  in  Interest  Shares  were
effected (such amount so specified is referred to herein as the "Designated Interest Amount") and (C) requesting the Company
hold the Designated Interest Amount issuable to the Holder in abeyance for the Holder until such time or times as its right thereto
would  not  result  in  the  Holder  and  its  other  Attribution  Parties  exceeding  the  Maximum  Percentage,  at  which  time  or  times  the
Company shall promptly upon written notice from the Holder deliver such Interest Shares to the extent as if there had been no such
limitation.  Any  Interest  Shares  held  in  abeyance  pursuant  to  the  provisions  of  this  Section  2(c)  shall  satisfy  the  Company's
requirement to pay the applicable Interest corresponding to the number of Interest Shares so held in abeyance until the Company
receives  a  notice  from  the  Holder  instructing  the  Company  that  the  Maximum  Percentage  no  longer  prevents  the  Holder  from
receiving such Interest Shares.

(d)    Prior to the payment of Interest on an Interest Date, Interest on this Note shall accrue at the Interest Rate
and be payable by way of inclusion of the Interest in the Conversion Amount (as defined in Section 3(b)(i)) on each Conversion
Date (as defined in Section 3(c)(i)) in accordance with Section 3(b)(i) and/or on each Redemption Date.

(3)    CONVERSION OF NOTES. At any time or times after the first (1st) Trading Day following the Pricing Date
(as defined in Section 3(b)(ii)) (the "Initial Convertibility Date"), this Note shall be convertible into shares of Common Stock, on
the terms and conditions set forth in this Section 3.

(a)    Conversion Right. Subject to the provisions of Section 3(d), at any time or times on or after the Initial
Convertibility Date, the Holder shall be entitled to convert all or any portion of the outstanding and unpaid Conversion Amount
into  fully  paid  and  nonassessable  shares  of  Common  Stock  in  accordance  with  Section  3(c),  at  the  Conversion  Rate  (as  defined
below). The Company shall not issue any fraction of a share of Common Stock upon any conversion. If the

3

 
 
issuance would result in the issuance of a fraction of a share of Common Stock, the Company shall round such fraction of a share
of Common Stock to the nearest whole share. The Company shall pay any and all transfer, stamp and similar taxes that may be
payable  with  respect  to  the  issuance  and  delivery  of  Common  Stock  upon  conversion  of  any  Conversion  Amount;  provided,
however, that the Holder shall be solely responsible for any transfer taxes if the shares of Common Stock registrable, issuable or
deliverable pursuant to a Conversion Notice are to be registered, issued or delivered in the name of a Person other than the Holder.

(b)    Conversion Rate. The number of shares of Common Stock issuable upon conversion of any Conversion
Amount pursuant to Section 3(a) shall be determined by dividing (x) such Conversion Amount by (y) the Conversion Price (the
"Conversion Rate").

(i)        "Conversion  Amount"  means  the  sum  of  (A)  the  portion  of  the  Principal  to  be  converted,
redeemed or otherwise with respect to which this determination is being made, (B) accrued and unpaid Interest with respect to such
Principal and (C) accrued and unpaid Late Charges, if any, with respect to such Principal and Interest.

(ii)    "Conversion Price" means, as of any Conversion Date or other date of determination, a price
per share equal to the greater of: (A) 130% of the arithmetic average of the Weighted Average Price of the Common Stock on each
Trading  Day  during  the  ten  (10)  consecutive  Trading  Days  commencing  on  the  later  of  (x)  the  Initial  Closing  Date  and  (y)  the
Public Announcement Date (the last date in such period, the "Pricing Date") (all such determinations to be appropriately adjusted
for  any  stock  split,  stock  dividend,  stock  combination,  reclassification  or  other  similar  transaction  occurring  during  such  period)
and (B) $28.00, subject to adjustment as provided herein.

(c)    Mechanics of Conversion.

(i)    Optional Conversion. To convert any Conversion Amount into shares of Common Stock on any
date on or after the Initial Convertibility Date (a "Conversion Date"), the Holder shall (A) deliver to the Company on such date, a
copy of an executed notice of conversion substantially in the form attached hereto as Exhibit I (the "Conversion Notice") and (B)
if  required  by  Section  3(c)(iii),  but  without  delaying  the  Company's  requirement  to  deliver  shares  of  Common  Stock  on  the
applicable Share Delivery Date (as defined below), surrender this Note to a common carrier for delivery to the Company as soon as
practicable on or following such date (or an indemnification undertaking with respect to this Note in the case of its loss, theft or
destruction). No ink- original Conversion Notice shall be required, nor shall any medallion guarantee (or other type of guarantee or
notarization)  of  any  Conversion  Notice  be  required.  On  or  before  the  first  (1st)  Business  Day  following  the  date  of  receipt  of  a
Conversion  Notice,  the  Company  shall  transmit  a  confirmation  of  receipt  of  such  Conversion  Notice  to  the  Holder  and  the
Company's transfer agent (the "Transfer Agent"). On or before the second (2nd) Trading Day following the date of receipt of a
Conversion Notice (a "Share Delivery Date"), the Company shall, (x) if the Transfer Agent is participating in the Depository Trust
Company  ("DTC")  Fast  Automated  Securities  Transfer  Program,  credit  such  aggregate  number  of  shares  of  Common  Stock  to
which the Holder shall be entitled to the Holder's or its designee's balance account with DTC through its Deposit Withdrawal At
Custodian system or (y) if the Transfer Agent is not participating in the DTC

4

 
 
Fast Automated Securities Transfer Program, issue and deliver to the address as specified in the Conversion Notice, a certificate,
registered  in  the  name  of  the  Holder  or  its  designee,  for  the  number  of  shares  of  Common  Stock  to  which  the  Holder  shall  be
entitled. If this Note is physically surrendered for conversion as required by Section 3(c)(iii) and the outstanding Principal of this
Note  is  greater  than  the  Principal  portion  of  the  Conversion  Amount  being  converted,  then  the  Company  shall  as  soon  as
practicable and in no event later than three (3) Business Days after receipt of this Note and at its own expense, issue and deliver to
the  Holder  a  new  Note  (in  accordance  with  Section  18(d))  representing  the  outstanding  Principal  not  converted.  The  Person  or
Persons entitled to receive the shares of Common Stock issuable upon a conversion of this Note shall be treated for all purposes as
the  record  holder  or  holders  of  such  shares  of  Common  Stock  on  the  Conversion  Date,  irrespective  of  the  date  such  shares  of
Common Stock are credited to the Holder's account with DTC or the date of delivery of the certificates evidencing such shares of
Common Stock, as the case may be.

(ii)    Company's Failure to Timely Convert. If the Company shall fail on or prior to the applicable
Share  Delivery  Date  to  issue  and  deliver  a  certificate  to  the  Holder  (if  the  Transfer  Agent  is  not  participating  in  the  DTC  Fast
Automated Securities Transfer Program), or credit the Holder's balance account with DTC (if the Transfer Agent is participating in
the DTC Fast Automated Securities Transfer Program), for the number of shares of Common Stock to which the Holder is entitled
upon the Holder's conversion of any Conversion Amount (a "Conversion Failure"),  then  the  Holder,  upon  written  notice  to  the
Company, may void its Conversion Notice with respect to, and retain or have returned, as the case may be, any portion of this Note
that has not been converted pursuant to such Conversion Notice; provided that the voiding of a Conversion Notice shall not affect
the Company's obligations to make any payments which may have accrued prior to the date of such notice pursuant to this Section
3(c)(ii) or otherwise. In addition to the foregoing, if the Company shall fail on or prior to the applicable Share Delivery Date to
issue  and  deliver  a  certificate  to  the  Holder,  if  the  Transfer  Agent  is  not  participating  in  the  DTC  Fast  Automated  Securities
Transfer  Program,  or  credit  the  Holder's  balance  account  with  DTC,  if  the  Transfer  Agent  is  participating  in  the  DTC  Fast
Automated  Securities  Transfer  Program,  for  the  number  of  shares  of  Common  Stock  to  which  the  Holder  is  entitled  upon  the
Holder's conversion of any Conversion Amount or on any date of the Company's obligation to deliver shares of Common Stock as
contemplated pursuant to clause (y) below, and if after such Trading Day the Holder purchases (in an open market transaction or
otherwise) Common Stock to deliver in satisfaction of a sale by the Holder of Common Stock issuable upon such conversion that
the Holder anticipated receiving from the Company (a "Buy-In"), then the Company shall, within three (3) Trading Days after the
Holder's request and in the Holder's discretion, either (x) pay cash to the Holder in an amount equal to the Holder's total purchase
price (including brokerage commissions) for the shares of Common Stock so purchased (the "Buy-In Price"), at which point the
Company's obligation to issue and deliver such certificate or certificates or credit the Holder's balance account with DTC for the
shares  of  Common  Stock  to  which  the  Holder  is  otherwise  entitled  upon  the  Holder's  conversion  of  the  applicable  Conversion
Amount shall terminate, or (y) promptly honor its obligation to deliver to the Holder a certificate or certificates representing such
shares of Common Stock or credit the Holder's balance account with DTC for such shares of Common Stock and pay cash to the
Holder in an amount equal to the excess (if any) of the Buy-In Price over the product of (A) such number of shares of Common
Stock, times (B) the Closing Sale Price of the Common Stock

5

 
 
on  the  applicable  Conversion  Date.  Nothing  herein  shall  limit  the  Holder's  right  to  pursue  any  other  remedies  available  to  it
hereunder, at law or in equity including, without limitation, a decree of specific performance and/or injunctive relief with respect to
the Company's failure to timely deliver shares of Common Stock upon conversion of this Note as required pursuant to the terms
hereof.

(iii)        Registration;  Book-Entry.  The  Company  shall  maintain  a  register  (the  "Register")  for  the
recordation  of  the  names  and  addresses  of  the  holders  of  each  Note  and  the  Principal  amount  of  the  Notes  (and  stated  interest
thereon) held by such holders (the "Registered Notes"). The entries in the Register shall be conclusive and binding for all purposes
absent manifest error. The Company and the holders of the Notes shall treat each Person whose name is recorded in the Register as
the owner of a Note for all purposes, including, without limitation, the right to receive payments of Principal and Interest, if any,
hereunder,  notwithstanding  notice  to  the  contrary.  A  Registered  Note  may  be  assigned  or  sold  in  whole  or  in  part  only  by
registration of such assignment or sale on the Register. Upon its receipt of a request to assign or sell all or part of any Registered
Note  by  the  Holder,  in  form  and  substance  reasonably  satisfactory  to  the  Company,  the  Company  shall  record  the  information
contained  therein  in  the  Register  and  issue  one  or  more  new  Registered  Notes  in  the  same  aggregate  Principal  amount  as  the
Principal amount of the surrendered Registered Note to the designated assignee or transferee pursuant to Section 17. The Company
shall be entitled to act and rely upon any such request without inquiry as to the genuineness thereof, and without liability of any
type or nature arising therefrom. Notwithstanding anything to the contrary in this Section 3(c)(iii), the Holder may assign the Note
or any portion thereof to an Affiliate of such Holder or a Related Fund of such Holder without delivering a request to assign or sell
such  Note  to  the  Company  and  the  recordation  of  such  assignment  or  sale  in  the  Register  (a  "Related  Party  Assignment");
provided, that (x) the Company may continue to deal solely with such assigning or selling Holder unless and until such Holder has
delivered a request, in form and substance reasonably satisfactory to the Company, to assign or sell such Note or portion thereof to
the Company for recordation in the Register; and (y) such assigning or selling Holder shall, acting solely for this purpose as a non-
fiduciary agent of the Company, maintain a register (the "Related Party Register") comparable to the Register on behalf of the
Company,  and  any  such  assignment  or  sale  shall  be  effective  upon  recordation  of  such  assignment  or  sale  in  the  Related  Party
Register. Notwithstanding anything to the contrary set forth herein, upon conversion of any portion of this Note in accordance with
the terms hereof, the Holder shall not be required to physically surrender this Note to the Company unless (A) the full Conversion
Amount represented by this Note is being converted or (B) the Holder has provided the Company with prior written notice (which
notice  may  be  included  in  a  Conversion  Notice)  requesting  reissuance  of  this  Note  upon  physical  surrender  of  this  Note.  The
Holder and the Company shall maintain records showing the Principal, Interest and Late Charges, if any, converted and the dates of
such  conversions  or  shall  use  such  other  methods,  reasonably  satisfactory  to  the  Holder  and  the  Company,  so  as  not  to  require
physical surrender of this Note upon conversion except as provided above.

(iv)       Pro Rata Conversion; Disputes. In the event that the Company receives a Conversion Notice
relating to this Note and one or more holders of Other Notes or Additional Notes for the same Conversion Date and the Company
can convert some, but not all, of such portions of this Note, the Other Notes and the Additional Notes submitted for conversion, the
Company, subject to Section 3(d), shall convert from the Holder and each holder of Other Notes

6

 
 
and Additional Notes electing to have this Note, the Other Notes or Additional Notes converted on such date a pro rata amount of
such holder's portion of the Note, its Other Notes and/or Additional Notes submitted for conversion based on the Principal amount
of  this  Note,  the  Other  Notes  and/or  Additional  Notes  submitted  for  conversion  on  such  date  by  such  holder  relative  to  the
aggregate Principal amount of this Note and all Other Notes and Additional Notes submitted for conversion on such date. In the
event of a dispute as to the number of shares of Common Stock issuable to the Holder in connection with a conversion of this Note,
the Company shall issue to the Holder the number of shares of Common Stock not in dispute and such dispute shall be resolved in
accordance with Section 23.

(d)        Beneficial  Ownership  Limitation.  The  Company  shall  not  deliver  any  shares  of  Common  Stock
pursuant  to  the  terms  and  conditions  of  this  Note,  and  the  Holder  shall  not  have  the  right  to  any  shares  otherwise  issuable  or
otherwise deliverable pursuant to the terms and conditions of this Note and any such delivery shall be null and void and treated as if
never  made,  to  the  extent  that,  immediately  after  giving  effect  to  such  issuance,  the  Holder  together  with  its  other  Attribution
Parties  collectively  would  beneficially  own  in  excess  of  the  Maximum  Percentage  of  the  number  of  shares  of  Common  Stock
outstanding. For purposes of the foregoing sentence, the aggregate number of shares of Common Stock beneficially owned by the
Holder and its other Attribution Parties shall include the number of shares of Common Stock beneficially owned by the Holder and
all  of  its  other  Attribution  Parties  plus  the  number  of  shares  of  Common  Stock  issuable  pursuant  to  the  terms  of  this  Note  with
respect to which the determination of such sentence is being made, but shall exclude the number of shares of Common Stock which
would be issuable upon (i) conversion of the remaining, nonconverted portion of this Note beneficially owned by the Holder or any
of its other Attribution Parties and (ii) exercise or conversion of the unexercised or nonconverted portion of any other securities of
the  Company  (including,  without  limitation,  any  convertible  notes  or  convertible  preferred  stock  or  warrants,  including  any
Additional Notes and Warrants) beneficially owned by the Holder or any of its other Attribution Parties subject to a limitation on
conversion  or  exercise  analogous  to  the  limitation  contained  in  this  Section  3(d).  For  purposes  of  this  Section  3(d),  beneficial
ownership shall be calculated in accordance with Section 13(d) of the Exchange Act. For purposes of determining the number of
outstanding shares of Common Stock the Holder may acquire pursuant to the terms of this Note without exceeding the Maximum
Percentage, the Holder, absent other knowledge, may rely on the number of outstanding shares of Common Stock as reflected in (i)
the Company's most recent Annual Report on Form 10- K, Quarterly Report on Form 10-Q, Current Report on Form 8-K or other
public filing with the SEC, as the case may be, (ii) a more recent public announcement by the Company or (iii) any other written
notice  by  the  Company  or  the  Transfer  Agent  setting  forth  the  number  of  shares  of  Common  Stock  outstanding  (the  "Reported
Outstanding Share Number"). If the Company receives a Conversion Notice from the Holder at a time when the actual number of
outstanding shares of Common Stock is less than the Reported Outstanding Share Number, the Company shall notify the Holder in
writing of the number of shares of Common Stock then outstanding and, to the extent that such Conversion Notice would otherwise
cause  the  Holder's  beneficial  ownership,  as  determined  pursuant  to  this  Section  3(d),  to  exceed  the  Maximum  Percentage,  the
Holder shall, within one (1) Business Day thereafter, notify the Company of a reduced number of shares of Common Stock to be
purchased  pursuant  to  such  Conversion  Notice.  The  number  of  outstanding  shares  of  Common  Stock  shall  be  determined  after
giving effect to the conversion or exercise of securities of the

7

 
 
Company, including this Note, by the Holder and any other Attribution Party since the date as of which the Reported Outstanding
Share Number was reported. In the event that the issuance of shares of Common Stock to the Holder upon conversion of this Note
would  result  in  the  Holder  and  its  other  Attribution  Parties  being  deemed  to  beneficially  own,  in  the  aggregate,  more  than  the
Maximum Percentage of the number of outstanding shares of Common Stock, the number of shares by which the Holder's and its
other Attribution Parties' aggregate beneficial ownership would exceed the Maximum Percentage (the "Excess Shares")  shall  be
deemed null and void and any portion of the Conversion Amount so converted shall be reinstated, and the Holder shall not have the
power to vote or to transfer the Excess Shares. Upon delivery of a written notice to the Company, the Holder may from time to time
increase or decrease the Maximum Percentage to any other percentage not in excess of 9.99% as specified in such notice; provided
that  (i)  any  such  increase  in  the  Maximum  Percentage  will  not  be  effective  until  the  sixty-first  (61st)  day  after  such  notice  is
delivered to the Company and (ii) any such increase or decrease will apply only to the Holder and its other Attribution Parties and
not to any other holder of Notes that is not an Attribution Party of the Holder. The provisions of this paragraph shall be construed
and  implemented  in  a  manner  otherwise  than  in  strict  conformity  with  the  terms  of  this  Section  3(d)  to  the  extent  necessary  to
correct  this  paragraph  (or  any  portion  of  this  paragraph)  which  may  be  defective  or  inconsistent  with  the  intended  beneficial
ownership  limitation  contained  in  this  Section  3(d)  or  to  make  changes  or  supplements  necessary  or  desirable  to  properly  give
effect to such limitation. The limitation contained in this paragraph may not be waived and shall apply to a successor holder of this
Note.

(4)    RIGHTS UPON EVENT OF DEFAULT.

(a)    Event of Default. Each of the following events shall constitute an "Event of Default":

(i)        the  failure  of  the  applicable  Registration  Statement  required  to  be  filed  pursuant  to  the
Registration  Rights  Agreement  to  be  filed  or  declared  effective  within  the  applicable  time  periods  specified  in  the  Registration
Rights Agreement, or, at any time while the applicable Registration Statement is required to be maintained effective pursuant to the
terms  of  the  Registration  Rights  Agreement,  the  effectiveness  of  the  applicable  Registration  Statement  lapses  for  any  reason
(including,  without  limitation,  the  issuance  of  a  stop  order)  and  such  lapse  continues  for  a  period  of  greater  than  ten  (10)
consecutive Trading Days or for more than an aggregate of twenty (20) Trading Days in any 365-day period or such Registration
Statement is unavailable to any holder of the Notes for sale of all of such holder's Registrable Securities in accordance with the
terms  of  the  Registration  Rights  Agreement  (unless  such  unavailability  is  during  an  Allowable  Grace  Period  (as  defined  in  the
Registration Rights Agreement));

(ii)       (A) the suspension of the Common Stock from trading on an Eligible Market, or, on or after
April 30, 2019, on a Qualified Market, for a period of more than five (5) consecutive Trading Days or for more than an aggregate of
ten  (10)  Trading  Days  in  any  365-day  period  or  (B)  the  failure  of  the  Common  Stock  to  be  listed  or  quoted  for  trading  on  an
Eligible Market;

a Qualified Market;

(iii)    the failure of the Common Stock to be listed or quoted for trading on or after April 30, 2019, on

8

 
 
(iv)    the Company's delivery of written notice to the Holder or any holder of the Other Notes or any
Additional Notes, including by way of public announcement or through any of its agents, at any time, of its intention not to comply
with a valid request for conversion of this Note, any Other Notes or any Additional Notes into shares of Common Stock that is
validly tendered in accordance with the provisions of this Note, the Other Notes or any Additional Notes, as applicable, other than
pursuant to Section 3(d) (and analogous provisions under the Other Notes and any Additional Notes);

(v)    the Company's failure to pay to the Holder any amount of Principal, Interest, Late Charges or
other  amounts  when  and  as  due  under  this  Note  (including,  without  limitation,  the  Company's  failure  to  pay  any  redemption
amounts hereunder) or any other Transaction Document or any other agreement, document, certificate or other instrument delivered
in connection with the transactions contemplated hereby and thereby to which the Holder is a party, except, in the case of a failure
to pay any amounts other than Principal when and as due, in which case only if such failure continues for a period of at least an
aggregate of two (2) Business Days;

(vi)    any default under any Indebtedness in an aggregate principal amount of more than $10,000,000
of the Company and/or any of its Subsidiaries other than with respect to this Note, any Other Notes or any Additional Notes, the
effect of which default is to cause, or to permit the holder or holders of such Indebtedness (or a trustee or agent on behalf of such
holder  or  holders)  to  cause,  with  the  giving  of  notice  if  required,  such  Indebtedness  to  be  demanded  or  to  become  due  or  to  be
repurchased, prepaid, defeased or redeemed (automatically or otherwise), or an offer to repurchase, prepay, defease or redeem such
Indebtedness to be made, prior to its stated maturity;

(vii)    the Company or any of its domestic Subsidiaries, pursuant to or within the meaning of Title 11,
U.S. Code, or any similar Federal, foreign or state law for the relief of debtors (collectively, "Bankruptcy Law"), (A) commences
a voluntary case, (B) consents to the entry of an order for relief against it in an involuntary case, (C) consents to the appointment of
a receiver, trustee, assignee, liquidator or similar official (a "Custodian"), (D) makes a general  assignment  for  the  benefit  of  its
creditors or (E) admits in writing that it is generally unable to pay its debts as they become due;

(viii)    a court of competent jurisdiction enters an order or decree under any Bankruptcy Law that (A)
is  for  relief  against  the  Company  or  any  of  its  domestic  Subsidiaries  in  an  involuntary  case,  (B)  appoints  a  Custodian  of  the
Company or any of its domestic Subsidiaries or (C) orders the liquidation of the Company or any of its domestic Subsidiaries, and,
in each case, continues undismissed or unstayed for sixty (60) days;

(ix)       one  or  more  judgments,  orders  or  awards  for  the  payment  of  money  aggregating  (above  any
insurance coverage or indemnity from a credit worthy party so long as such insurance provider has been notified of the claim and
does  not  dispute  coverage)  in  excess  of  $10,000,000  are  rendered  against  the  Company  or  any  of  its  Subsidiaries  and  which
judgments, orders or awards are not, within sixty (60) days after the entry thereof, bonded, discharged or stayed pending appeal, or
are not discharged within sixty (60) days after the expiration of such stay;

9

 
 
(x)    other than as specifically set forth in another clause of this Section 4(a), the Company or any of
its Subsidiaries breaches any covenant in any Transaction Document, and such breach, if curable, continues for a period of at least
an aggregate of thirty (30) calendar days after the earlier of (A) an authorized officer of the Company or such Subsidiary becoming
aware of such failure and (B) receipt by an authorized officer of the Company or such Subsidiary of a notice from the Holder of
such breach;

(xi)        any  representation,  warranty,  certification  or  statement  of  fact  made  or  deemed  made  by  the
Company or any Subsidiary herein, or in any other Transaction Document, shall be incorrect or misleading in any material respect
when made or deemed made;

(xii)    any breach or failure in any respect to comply with Sections 14 or 15 of this Note;

(xiii)        any  material  provision  of  any  Security  Document  (as  defined  in  the  Securities  Purchase
Agreement) shall at any time for any reason (other than pursuant to the express terms thereof) cease to be valid and binding on or
enforceable against the Company or any Subsidiary party thereto, or ceases to give the Collateral Agent the Liens purported to be
created thereby or the validity or enforceability thereof shall be contested by the Company or any Subsidiary, or a proceeding shall
be commenced by the Company or any Subsidiary or any governmental authority having jurisdiction over any of them, seeking to
establish the invalidity or unenforceability thereof, or the Company or any Subsidiary shall deny in writing that it has any liability
or obligation purported to be created under any Security Document;

(xiv)    any material damage to, or loss, theft or destruction of, any Collateral or a material amount of
property  of  the  Company,  whether  or  not  insured,  or  any  strike,  lockout,  labor  dispute,  embargo,  condemnation,  act  of  God  or
public enemy, or other casualty which causes, for more than fifteen (15) consecutive days, the cessation or substantial curtailment
of  revenue  producing  activities  at  any  facility  of  the  Company  or  any  Subsidiary,  if  any  such  event  or  circumstance  could
reasonably be expected to have a Material Adverse Effect (as defined in the Securities Purchase Agreement);

(xv)    a false or inaccurate certification (including a false or inaccurate deemed certification) by the
Company that the Equity Conditions are satisfied or that there has been no Equity Conditions Failure or as to whether any Event of
Default  has  occurred  (in  each  case  other  than  any  Equity  Conditions  Failure  arising  solely  as  a  result  of  the  delivery  to  the
Company of an Interest Blocker Notice);

(xvi)    the Company's failure to file with the SEC any periodic or current reports due after the filing
with the SEC of the Form 10-K (as defined in Section 15(b)) in accordance with the Company's requirements under the Exchange
Act but only if such failure continues for a period of at least one (1) year;

(xvii)    any Event of Default (as defined in the Other Notes) occurs with respect to any Other Notes;

or

10

 
 
Additional Notes.

(xviii)        any  Event  of  Default  (as  defined  in  the  Additional  Notes)  occurs  with  respect  to  any

(b)    Redemption Right. Upon the occurrence of an Event of Default with respect to this Note or any Other
Note, the Company shall promptly deliver written notice thereof (an "Event of Default Notice") to the Holder. At any time after
the earlier of the Holder's receipt of an Event of Default Notice and the Holder becoming aware of an Event of Default, the Holder
may  require  the  Company  to  redeem  (an  "Event  of  Default  Redemption")  all,  but  not  less  than  all,  of  this  Note  by  delivering
written  notice  thereof  (the  "Event  of  Default  Redemption  Notice"  and  the  date  the  Holder  delivers  an  Event  of  Default
Redemption Notice to the Company, an "Event of Default Redemption Notice Date") to the Company, which Event of Default
Redemption Notice shall indicate that the Holder is electing to require the Company to redeem this Note. To the extent this Note is
subject to redemption by the Company pursuant to this Section 4(b), this Note shall be redeemed by the Company in cash at a price
equal  to  the  greater  of  (i)  the  product  of  (x)  the  Redemption  Premium  and  (y)  the  Conversion  Amount  being  redeemed  and  (ii)
solely if there is an Equity Conditions Failure (that is not waived in writing by the Holder) during the period from the applicable
Event of Default Redemption Notice Date through and including the applicable Event of Default Redemption Date (as defined in
Section 10(a)), the product of (x) the Conversion Rate with respect to the Conversion Amount being redeemed and (y) the quotient
determined by dividing (I) the greatest Closing Sale Price of the shares of Common Stock during the period beginning on the date
immediately preceding such Event of Default and ending on the date the Holder delivers the Event of Default Redemption Notice,
by (II) the lowest Conversion Price in effect during such period(the "Event of Default Redemption Price"). Redemptions required
by  this  Section  4(b)  shall  be  made  in  accordance  with  the  provisions  of  Section  10.  To  the  extent  redemptions  required  by  this
Section 4(b) are deemed or determined by a court of competent jurisdiction to be prepayments of the Note by the Company, such
redemptions shall be deemed to be voluntary prepayments. Notwithstanding anything to the contrary in this Section 4, but subject
to  Section  3(d),  until  the  Event  of  Default  Redemption  Price  (together  with  any  interest  thereon)  is  paid  in  full,  the  Conversion
Amount submitted for redemption under this Section 4(b) (together with any interest thereon) may be converted, in whole or in
part, by the Holder into Common Stock pursuant to Section 3. Any such converted Conversion Amount shall reduce the Event of
Default Redemption payment by an equivalent amount. The parties hereto agree that in the event of the Company's redemption of
this Note under this Section 4(b), the Holder's damages would be uncertain and difficult to estimate because of the parties' inability
to predict future interest rates and the uncertainty of the availability of a suitable substitute investment opportunity for the Holder.
Accordingly, any Event of Default redemption premium due under this Section 4(b) is intended by the parties to be, and shall be
deemed, a reasonable estimate of the Holder's actual loss of its investment opportunity and not as a penalty.

(5)    RIGHTS UPON FUNDAMENTAL TRANSACTION AND CHANGE OF CONTROL.

(a)        Assumption  and  Corporate  Events.  Upon  the  consummation  of  any  Fundamental  Transaction,  the
Company  shall  cause  any  Successor  Entity  or  Successor  Entities  to  jointly  and  severally  succeed  to,  and  be  added  to  the  term
"Company" under this Note (so that from and after the consummation of such Fundamental Transaction, each and every provision
of this

11

 
 
Note referring to the "Company" shall refer instead to each of the Company and the Successor Entity or Successor Entities, jointly
and severally), and the Successor Entity or Successor Entities, jointly and severally with the Company, may exercise every right
and power of the Company prior thereto and the Successor Entity or Successor Entities shall assume all of the obligations of the
Company prior thereto under this Note with the same effect as if the Company and such Successor Entity or Successor Entities,
jointly  and  severally,  had  been  named  as  the  Company  in  this  Note.  In  addition  to  and  not  in  substitution  for  any  other  rights
hereunder,  prior  to  the  occurrence  or  consummation  of  any  Fundamental  Transaction  pursuant  to  which  holders  of  shares  of
Common  Stock  become  entitled  to  receive  securities,  cash,  assets  or  other  property  with  respect  to  or  in  exchange  for  shares  of
Common  Stock  (a  "Corporate  Event"),  the  Company  shall  provide  that  it  shall  be  a  required  condition  to  the  occurrence  or
consummation of such Corporate Event that the Holder will have the right to receive upon conversion of this Note at any time after
the occurrence or consummation of the Corporate Event, shares of Common Stock or capital stock of a Successor Entity or, if so
elected by the Holder, in lieu of the shares of Common Stock (or other securities, cash, assets or other property) purchasable upon
the  conversion  of  this  Note  prior  to  such  Corporate  Event,  such  shares  of  stock,  securities,  cash,  assets  or  any  other  property
whatsoever (including warrants or other purchase or subscription rights and any shares of Common Stock) which the Holder would
have  been  entitled  to  receive  upon  the  occurrence  or  consummation  of  such  Corporate  Event  or  the  record,  eligibility  or  other
determination  date  for  the  event  resulting  in  such  Corporate  Event,  had  this  Note  been  converted  immediately  prior  to  such
Corporate  Event  or  the  record,  eligibility  or  other  determination  date  for  the  event  resulting  in  such  Corporate  Event  (without
regard  to  any  limitations  on  conversion  of  this  Note).  The  provisions  of  this  Section  5(a)  shall  apply  similarly  and  equally  to
successive Fundamental Transactions and Corporate Events.

(b)    Redemption Right. As soon as practicable following the public announcement of the consummation of a
Change of Control, the Company shall deliver written notice thereof to the Holder (a "Change of Control Notice"). At any time
during the period beginning on the earlier to occur of (x) the Holder becoming aware of the consummation of a Change of Control
and  (y)  the  Holder's  receipt  of  a  Change  of  Control  Notice  and  ending  thirty  five  (35)  Trading  Days  after  the  date  of  the
consummation of such Change of Control, the Holder may require the Company to redeem (a "Change of Control Redemption")
all  or  any  portion  of  this  Note  by  delivering  written  notice  thereof  ("Change  of  Control  Redemption  Notice"  and  the  date  the
Holder delivers a Change of Control Redemption Notice to the Company, a "Change of Control Redemption Notice Date") to the
Company, which Change of Control Redemption Notice shall indicate the Conversion Amount the Holder is electing to require the
Company  to  redeem.  The  portion  of  this  Note  subject  to  redemption  pursuant  to  this  Section  5(b)  shall  be  redeemed  by  the
Company in cash at a price equal to the sum of (i) the greater of (x) 110% of the Conversion Amount being redeemed and (y) solely
if (a) the applicable Change of Control is a Make-Whole Change of Control or (b) there is an Equity Conditions Failure (that is not
waived in writing by the Holder) during the period from the applicable Change of Control Redemption Notice Date through and
including  the  applicable  Change  of  Control  Redemption  Date  (as  defined  in  Section  10(a)),  the  product  of  (I)  the  Conversion
Amount being redeemed and (II) the quotient determined by dividing (A) the greatest Closing Sale Price of the shares of Common
Stock during the period beginning on the date immediately preceding the earlier to occur of (1) the consummation of the Change of
Control and (2) the public announcement of such Change of Control and ending on the date the

12

 
 
Holder delivers the Change of Control Redemption Notice, by (B) the lowest Conversion Price in effect during such period, and (ii)
if  the  applicable  Change  of  Control  is  a  Make-Whole  Change  of  Control,  the  Make-Whole  Change  of  Control  Premium  (the
"Change of Control Redemption Price"). Redemptions required by this Section 5 shall be made in accordance with the provisions
of  Section  10  and  shall  have  priority  to  payments  to  stockholders  in  connection  with  a  Change  of  Control.  To  the  extent
redemptions required by this Section 5(b) are deemed or determined by a court of competent jurisdiction to be prepayments of the
Note by the Company, such redemptions shall be deemed to be voluntary prepayments. Notwithstanding anything to the contrary in
this Section 5, but subject to Section 3(d), until the Change of Control Redemption Price (together with any interest thereon) is paid
in  full,  the  Conversion  Amount  submitted  for  redemption  under  this  Section  5(b)  (together  with  any  interest  thereon)  may  be
converted, in whole or in part, by the Holder into Common Stock pursuant to Section 3. Any such converted Conversion Amount
shall reduce the Conversion Amount submitted for redemption under this Section 5(b) by an equivalent amount. The parties hereto
agree that in the event of the Company's redemption of any portion of the Note under this Section 5(b), the Holder's damages would
be  uncertain  and  difficult  to  estimate  because  of  the  parties'  inability  to  predict  future  interest  rates  and  the  uncertainty  of  the
availability  of  a  suitable  substitute  investment  opportunity  for  the  Holder.  Accordingly,  any  Change  of  Control  redemption
premium due under this Section 5(b) is intended by the parties to be, and shall be deemed, a reasonable estimate of the Holder's
actual loss of its investment opportunity and not as a penalty.

(c)        Qualifying  Change  of  Control  Redemption  Right.  Notwithstanding  any  Holder’s  right  to  require  a
Change  of  Control  Redemption,  delivery  of  any  Change  of  Control  Redemption  Notice  or  anything  else  to  the  contrary  in  the
Notes,  contemporaneously  with,  or  within  three  (3)  Business  Days  subsequent  to,  the  consummation  of  a  Qualifying  Change  of
Control, the Company may redeem this Note in full in cash at a price equal to the sum of (i) the aggregate outstanding Principal
amount  of  this  Note  as  of  the  Qualifying  Early  Redemption  Date  (as  defined  in  Section  10(a)),  (ii)  Interest  accrued  on  such
Principal  amount  as  of  the  Qualifying  Early  Redemption  Date,  (iii)  any  other  amounts  owed  pursuant  to  the  terms  of  this  Note,
including, without limitation, any Late Charges, as of the Qualifying Early Redemption Date and (iv) 20% (the “Qualifying Early
Redemption Premium”) of the aggregate outstanding Principal amount of this Note as of the Qualifying Early Redemption Date
(for the avoidance of doubt, the Qualifying Early Redemption Premium shall only be applied to the aggregate outstanding Principal
amount of this Note as of the Qualifying Early Redemption Date) (the “Qualifying Early Redemption Price”). If the Company
elects to redeem this Note in connection with a Qualifying Change of Control, the Company shall (i) be deemed by virtue of public
announcement of such Qualifying Change of Control to have delivered an irrevocable notice thereof to the Holder (a “Qualifying
Early Redemption Notice”)  unless the Company  has  provided  earlier  or  contemporaneous  written  notice to the Holder that the
Company does not elect to redeem this Note in connection with such Qualifying Change of Control and (ii) simultaneously take the
same action with respect to all Other Notes and Additional Notes then outstanding. Redemptions required by this Section 5(c) shall
be made in accordance with the provisions of Section 10 and shall have priority to payments to stockholders in connection with a
Qualifying  Change  of  Control.  To  the  extent  redemptions  required  by  this  Section  5(c)  are  deemed  or  determined  by  a  court  of
competent  jurisdiction  to  be  prepayments  of  the  Note  by  the  Company,  such  redemptions  shall  be  deemed  to  be  voluntary
prepayments. Notwithstanding anything to the contrary in this Section 5, but subject to Section 3(d), until the

13

 
 
Qualifying  Early  Redemption  Price  (together  with  any  interest  thereon)  is  paid  in  full,  the  Conversion  Amount  submitted  for
redemption under this Section 5(c) (together with any interest thereon) may be converted, in whole or in part, by the Holder into
Common Stock of comScore, Inc. pursuant to Section 3 (for the avoidance of doubt, in the event any portion of this Note remains
outstanding more than two (2) Business Days after the consummation of a Qualifying Change of Control, Section 5(a) shall apply
and  the  Holder  shall,  among  other  things,  be  entitled  to  convert  this  Note  into  the  capital  stock  of  the  Successor  Entity  in
accordance with Section 5(a)). Any such converted Conversion Amount shall reduce the Conversion Amount subject to redemption
under this Section 5(c) by an equivalent amount. The parties hereto agree that in the event of the Company’s redemption of any
portion  of  the  Note  under  this  Section  5(c),  the  Holder’s  damages  would  be  uncertain  and  difficult  to  estimate  because  of  the
parties’ inability to predict future interest rates and the uncertainty of the availability of a suitable substitute investment opportunity
for the Holder. Accordingly, any Change of Control redemption premium due under this Section 5(c) is intended by the parties to
be, and shall be deemed, a reasonable estimate of the Holder’s actual loss of its investment opportunity and not as a penalty. Upon
the Company’s request and at the Company’s sole cost and expense, the Holder agrees to provide a customary payoff letter, in form
and substance reasonably satisfactory to the Company and the Holder, confirming the payoff of all obligations under this Note and
the release of all liens securing such obligations, which confirmations shall be contingent on the Holder’s receipt of the payment in
full  of  the  applicable  Qualifying  Early  Redemption  Price,  and  which  payoff  and  release  shall  occur  automatically  upon  such
payment without further action by the Holder.

(6)    ADJUSTMENTS TO THE CONVERSION PRICE.

(a)        Adjustment  of  Conversion  Price  upon  Subdivision  or  Combination  of  Common  Stock  or  Stock
Dividend. If the Company issues solely shares of Common Stock as a dividend or distribution on all or substantially all shares of
the Common Stock, or if the Company effects a stock split or a stock combination of the Common Stock (in each case excluding an
issuance solely pursuant to a Fundamental Transaction or other Corporate Event, as to which the provisions set forth in Section 5
will apply), then the Conversion Price will be adjusted based on the following formula:

CP1 = CP0 *    OS0    

where:

OS1

CP0 = the Conversion Price in effect immediately before the open of business on the Ex-Dividend
Date for such dividend or distribution, or immediately before the open of business on the effective
date of such stock split or stock combination, as applicable;

14

 
 
CP1 = the Conversion Price in effect immediately after the open of business on such Ex-Dividend
Date or the open of business on such effective date, as applicable;

OS0 = the number of shares of Common Stock outstanding immediately before the open of business
on such Ex-Dividend Date or effective date, as applicable; and

OS1 = the number of shares of Common Stock outstanding immediately after giving effect to such
dividend, distribution, stock split or stock combination.

For the avoidance of doubt, pursuant to the definition of CP1 above, any adjustment to the Conversion Price made
pursuant to this Section 6(a) will become effective immediately after the open of business on such Ex-Dividend Date or the open
of  business  on  such  effective  date,  as  applicable.  If  any  dividend,  distribution,  stock  split  or  stock  combination  of  the  type
described in this Section 6(a) is declared or announced, but not so paid or made, then the Conversion Price, if previously adjusted,
will  be  readjusted,  effective  as  of  the  date  the  Board  of  Directors  of  the  Company  determines  not  to  pay  such  dividend  or
distribution  or  to  effect  such  stock  split  or  stock  combination,  to  the  Conversion  Price  that  would  then  be  in  effect  had  such
dividend, distribution, stock split or stock combination not been declared or announced.

(b)    Rights, Options and Warrants. If the Company distributes, to all or substantially all holders of Common
Stock, rights, options or warrants entitling such holders, for a period of not more than sixty (60) calendar days after the record date
of such distribution, to subscribe for or purchase shares of Common Stock at a price per share that is less than the average of the
Closing Sale Prices per share of Common Stock for the ten (10) consecutive Trading Days ending on, and including, the Trading
Day immediately before the date such distribution is publicly announced, then the Conversion Price will be decreased based on the
following formula:

CP1 = CP0 *    OS + Y    

where:

OS + X

CP0 = the Conversion Price in effect immediately before the open of business on the Ex-Dividend
Date for such distribution;

CP1 = the Conversion Price in effect immediately after the open of business on such Ex-Dividend
Date;

OS = the number of shares of Common Stock outstanding immediately before the open of business
on such Ex-Dividend Date;

15

 
 
X  =  the  total  number  of  shares  of  Common  Stock  issuable  pursuant  to  such  rights,  options  or
warrants; and

Y = a number of shares of Common Stock obtained by dividing (x) the aggregate price payable to
exercise such rights, options or warrants by (y) the average of the Closing Sale Prices per share of
Common  Stock  for  the  ten  (10)  consecutive  Trading  Days  ending  on,  and  including,  the  Trading
Day immediately before the date such distribution is announced.

For  the  avoidance  of  doubt,  any  adjustment  to  the  Conversion  Price  made  pursuant  to  this  Section  6(b)  will  be
made  successively  whenever  any  such  rights,  options  or  warrants  are  issued  and,  pursuant  to  the  definition  of  CP1  above,  will
become effective immediately after the open of business on the Ex-Dividend Date for the applicable distribution. To the extent
that shares of Common Stock are not delivered after the expiration of such rights, options or warrants (including as a result of
such rights, options or warrants not being exercised), the Conversion Price, if previously adjusted, will be readjusted effective as
of  such  expiration  date  to  the  Conversion  Price  that  would  then  be  in  effect  had  the  decrease  to  the  Conversion  Price  for  such
distribution been made on the basis of delivery of only the number of shares of Common Stock actually delivered upon exercise of
such rights, option or warrants. To the extent such rights, options or warrants are not so distributed, the Conversion Price will be
readjusted  effective  as  of  the  date  the  Board  of  Directors  of  the  Company  determines  not  to  distribute  such  rights,  options  or
warrants,  to  the  Conversion  Price  that  would  then  be  in  effect  had  the  Ex-  Dividend  Date  for  the  distribution  of  such  rights,
options or warrants not occurred.

For  purposes  of  this  Section  6(b),  in  determining  whether  any  rights,  options  or  warrants  entitle  holders  of
Common  Stock  to  subscribe  for  or  purchase  shares  of  Common  Stock  at  a  price  per  share  that  is  less  than  the  average  of  the
Closing Sale Prices per share of Common Stock for the ten (10) consecutive Trading Days ending on, and including, the Trading
Day  immediately  before  the  date  of  the  distribution  of  such  rights,  options  or  warrants  is  announced,  and  in  determining  the
aggregate  price  payable  to  exercise  such  rights,  options  or  warrants,  there  will  be  taken  into  account  any  consideration  the
Company  receives  for  such  rights,  options  or  warrants  and  any  amount  payable  on  exercise  thereof,  with  the  value  of  such
consideration, if not cash, to be determined by the Board of Directors of the Company.

(c)    Spin-Offs and Other Distributed Property.

(i)        Distributions  Other  than  Spin-Offs.  If  the  Company  distributes  shares  of  its  Capital  Stock,
evidences of its indebtedness or other assets or property of the Company, or rights, options or warrants to acquire Capital Stock of
the Company or other securities, to all or substantially all holders of the Common Stock, excluding:

(u)

rights issued in the Rights Offering (as defined in the Securities Purchase Agreement);

16

 
 
(v)

(w)

(x)

(y)

(z)

dividends, distributions, rights, options or warrants for which an adjustment to the Conversion
Price is required pursuant to Section 6(a) or 6(b);

dividends or distributions paid exclusively in cash for which an adjustment to the Conversion
Price is required pursuant to Section 6(d);

rights  issued  or  otherwise  distributed  pursuant  to  a  stockholder  rights  plan,  except  to  the
extent provided in Section 6(g);

Spin-Offs  for  which  an  adjustment  to  the  Conversion  Price  is  required  pursuant  to  Section
6(c)(ii); and

a  distribution  solely  pursuant  to  a  Corporate  Event,  as  to  which  the  provisions  set  forth  in
Section 5 will apply,

then the Conversion Price will be decreased based on the following formula:

CP1 = CP0 *    SP - FMV    

where:

SP

CR0 =    the Conversion Price in effect immediately before the open of business on the Ex-Dividend
Date for such distribution;

CR1 =    the Conversion Price in effect immediately after the open of business on such Ex-Dividend
Date;

SP = the average of the Closing Sale Prices per share of Common Stock for the ten (10) consecutive
Trading  Days  ending  on,  and  including,  the  Trading  Day  immediately  before  such  Ex-  Dividend
Date; and

FMV = the fair market value (determined in the good faith judgment of the Board of Directors of
the  Company),  as  of  such  Ex-Dividend  Date,  of  the  shares  of  Capital  Stock,  evidences  of
indebtedness,  assets,  property,  rights,  options  or  warrants  distributed  per  share  of  Common  Stock
pursuant to such distribution;

17

 
 
provided, however, that if FMV is equal to or greater than SP, or if the difference between FMV and
SP is less than one dollar ($1.00), then, in lieu of the foregoing adjustment to the Conversion Price,
each Holder will receive, at the same time and on the same terms as holders of Common Stock, the
amount  and  kind  of  shares  of  Capital  Stock,  evidences  of  indebtedness,  assets,  property,  rights,
options or warrants that such Holder would have received if such Holder had owned, on such record
date,  a  number  of  shares  of  Common  Stock  equal  to  the  principal  amount  of  Notes  held  by  such
Holder  on  the  record  date  for  such  distribution  divided  by  the  Conversion  Price  in  effect  on  such
record date.

For the avoidance of doubt, pursuant to the definition of CP1 above, any adjustment to the Conversion Price
made pursuant to this Section 6(c)(i) will become effective immediately after the open of business on the Ex-Dividend Date for
the  applicable  distribution.  To  the  extent  such  distribution  is  not  so  paid  or  made,  or  such  rights,  options  or  warrants  are  not
exercised  before  their  expiration  (including  as  a  result  of  being  redeemed  or  terminated),  the  Conversion  Price,  if  previously
adjusted, will be readjusted effective as of the date the Board of Directors of the Company determines not to make or pay such
distribution,  to  the  Conversion  Price  that  would  then  be  in  effect  had  the  adjustment  been  made  on  the  basis  of  only  the
distribution, if any, actually made or paid or on the basis of the distribution of only such rights, options or warrants, if any, that
were  actually  exercised,  if  at  all.  Subject  to  Section  6(g),  if  any  such  rights,  options  or  warrants  are  exercisable  only  upon  the
occurrence of certain triggering events, then the Conversion Price will not be adjusted pursuant to this Section 6(c)(i) until the
earliest of these triggering events occurs.

(ii)        Spin-Offs.  If  the  Company  distributes  or  dividends  shares  of  stock  of  any  class  or  series,  or
similar equity interest, of or relating to an Affiliate, a Subsidiary or other business unit of the Company to all or substantially all
holders  of  the  Common  Stock,  and  such  stock  or  equity  interest  is  listed  or  quoted  (or  will  be  listed  or  quoted  upon  the
consummation  of  the  transaction)  on  a  U.S.  national  securities  exchange  (a  "Spin-Off"),  then  the  Conversion  Price  will  be
increased based on the following formula:

CP1 = CP0 *         MP    

where:

MP + FMV

CP0 = the Conversion Price in effect immediately before the open of business on the Ex-Dividend
Date for such Spin-Off;

CP1 = the Conversion Price in effect immediately after the open of business on such Ex-Dividend
Date;

18

 
 
FMV = the average of the Closing Sale Prices of the stock or equity interests distributed per share of
Common Stock in such Spin-Off over the ten (10) consecutive Trading Day period (the "Spin-Off
Valuation  Period")  beginning  on,  and  including,  such  Ex-Dividend  Date  (such  average  to  be
determined as if references to Common Stock in the definitions of Closing Sale Price and Trading
Day were instead references to the number or units of such stock or equity interests distributed per
share of Common Stock in such Spin-Off); and

MP  =  the  average  of  the  Closing  Sale  Prices  per  share  of  Common  Stock  over  the  Spin-Off
Valuation Period.

The  adjustment  to  the  Conversion  Price  pursuant  to  this  Section  6(c)(ii)  will  be  calculated  as  of  the  close  of
business on the last Trading Day of the Spin-Off Valuation Period but will be given effect immediately after the open of business
on the Ex-Dividend Date for the Spin-Off, with retroactive effect. If this Note is converted and the Conversion Date occurs during
the Spin-Off Valuation Period, then, in lieu of the foregoing adjustment to the Conversion Price, the Holder will receive, at the
same time and on the same terms as holders of Common Stock, the number of shares of stock or other equity interests that such
Holder would have received if such Holder had owned, on such record date, a number of shares of Common Stock equal to the
principal amount of Notes held by such Holder on the record date for Spin-Off divided by the Conversion Price in effect on such
record date.

To the extent any dividend or distribution of the type set forth in this Section 6(c)(ii) is declared but not made or
paid,  the  Conversion  Price,  if  previously  adjusted,  will  be  readjusted  effective  as  of  the  date  the  Board  of  Directors  of  the
Company determines not to make or pay such dividend or distribution, to the Conversion Price that would then be in effect had
the adjustment been made on the basis of only the dividend or distribution, if any, actually made or paid.

holders of Common Stock, then the Conversion Price will be decreased based on the following formula:

(d)    Cash Dividends or Distributions. If any cash dividend or distribution is made to all or substantially all

CP1 = CP0 *         SP    

where:

SP - D

CP0 = the Conversion Price in effect immediately before the open of business on the Ex-Dividend
Date for such dividend or distribution;

19

 
 
CR1 = the Conversion Price in effect immediately after the open of business on such Ex-Dividend
Date;

SP  =  the  Closing  Sale  Price  per  share  of  Common  Stock  on  the  Trading  Day  immediately  before
such Ex-Dividend Date; and

D = the cash amount distributed per share of Common Stock in such dividend or distribution;

provided, however, that if D is equal to or greater than SP, or if the difference between D and SP is
less than one dollar ($1.00), then, in lieu of the foregoing adjustment to the Conversion Price, the
Holder  will  receive,  at  the  same  time  and  on  the  same  terms  as  holders  of  Common  Stock,  the
amount  of  cash  that  such  Holder  would  have  received  if  such  Holder  had  owned,  on  such  record
date,  a  number  of  shares  of  Common  Stock  equal  to  the  principal  amount  of  Notes  held  by  such
Holder on the record date for such dividend or distribution divided by the Conversion Price in effect
on  such  record  date.  For  the  avoidance  of  doubt,  pursuant  to  the  definition  of  CP1  above,  any
adjustment  to  the  Conversion  Price  made  pursuant  to  this  Section  6(d)  will  become  effective
immediately  after  the  open  of  business  on  the  Ex-Dividend  Date  for  the  applicable  dividend  or
distribution.

To the extent any such dividend or distribution is declared but not made or paid, the Conversion Price, if previously
adjusted, will be readjusted effective as of the date the Board of Directors of the Company determines not to make or pay such
dividend or distribution, to the Conversion Price that would then be in effect had the adjustment been made on the basis of only
the dividend or distribution, if any, actually made or paid.

(e)        Tender  Offers  or  Exchange  Offers.  If  the  Company  or  any  of  its  Subsidiaries  makes  a  payment  in
respect of a tender offer or exchange offer for shares of Common Stock, and the value (as determined as of the Expiration Time (as
defined below) in the judgment of the Board of Directors of the Company) of the cash and other consideration paid per share of
Common Stock in such tender or exchange offer exceeds the Closing Sale Price per share of Common Stock on the Trading Day
immediately after the last date (the "Expiration Date") on which tenders or exchanges may be made pursuant to such tender or
exchange offer (as it may be amended), then the Conversion Price will be decreased based on the following formula:

CP1 = CP0 *         OS0 x SP    

where:

AC + (SP x OS1)

20

 
 
CP0  =  the  Conversion  Price  in  effect  immediately  before  the  time  (the  "Expiration  Time")  such
tender or exchange offer expires;

CP1 = the Conversion Price in effect immediately after the Expiration Time;

AC = the aggregate value (as determined as of the Expiration Time in the judgment of the Board of
Directors  of  the  Company)  of  all  cash  and  other  consideration  paid  for  shares  of  Common  Stock
purchased in such tender or exchange offer;

OS0 = the number of shares of Common Stock outstanding immediately before the Expiration Time
(before  giving  effect  to  the  purchase  of  all  shares  of  Common  Stock  accepted  for  purchase  or
exchange in such tender or exchange offer);

OS1 = the number of shares of Common Stock outstanding immediately after the Expiration Time
(excluding  all  shares  of  Common  Stock  accepted  for  purchase  or  exchange  in  such  tender  or
exchange offer); and

SP = the average of the Closing Sale Prices of Common Stock over the ten (10) consecutive Trading
Day  period  (the  "Tender/Exchange  Offer  Valuation  Period")  beginning  on,  and  including,  the
Trading Day immediately after the Expiration Date.

The adjustment to the Conversion Price pursuant to this Section 6(e) will be calculated as of the close of business
on the last Trading Day of the Tender/Exchange Offer Valuation Period but will be given effect immediately after the Expiration
Time,  with  retroactive  effect.  If  this  Note  is  converted  and  the  Conversion  Date  occurs  during  the  Tender/Exchange  Offer
Valuation Period, then, notwithstanding anything to the contrary in the Notes, the Company will, if necessary, delay the settlement
of such conversion until the second (2nd) Business Day after the last day of the Tender/Exchange Offer Valuation Period. To the
extent such tender or exchange offer is announced but not consummated (including as a result of the Company being precluded
from consummating such tender or exchange offer under applicable law), or any purchases or exchanges of shares of Common
Stock in such tender or exchange offer are rescinded, the Conversion Price, if previously adjusted, will be readjusted effective as
of the date the Board of Directors of the Company determines not to consummate such offer, to the Conversion Price that would
then be in effect had the adjustment been made on the basis of only the purchases or exchanges of shares of Common Stock, if
any, actually made, and not rescinded, in such tender or exchange offer.

(f)        No  Adjustments  in  Certain  Cases.  Notwithstanding  anything  to  the  contrary  in  this  Section  6,  the
Company will not be  obligated  to  adjust  the  Conversion  Price  on  account  of  a transaction or other event otherwise requiring an
adjustment pursuant to this Section 6 (other than a stock dividend, distribution, split or combination of the type set forth in Section
6(a)

21

 
 
or a tender or exchange offer of the type set forth in Section 6(e)) if each Holder participates, at the same time and on the same
terms as holders of Common Stock, and solely by virtue of being a Holder of Notes, in such transaction or event without having to
convert  such  Holder's  Notes  and  as  if  such  Holder  held  a  number  of  shares  of  Common  Stock  equal  to  the  quotient  of  (i)  the
aggregate principal amount (expressed in thousands) of Notes held by the Holder on such date; divided by (ii) the Conversion Price
in effect on the related record date, effective date or Expiration Date, as applicable.

(g)    Stockholder Rights Plans. If any shares of Common Stock are to be issued upon conversion of this Note
and,  at  the  time  of  such  conversion,  the  Company  has  in  effect  any  stockholder  rights  plan,  then  the  Holder  will  be  entitled  to
receive,  in  addition  to,  and  concurrently  with  the  delivery  of,  the  consideration  otherwise  payable  under  this  Note  upon  such
conversion,  the  rights  set  forth  in  such  stockholder  rights  plan,  unless  such  rights  have  separated  from  the  Common  Stock  at  or
prior  to  such  time,  in  which  case,  and  only  in  such  case,  the  Conversion  Price  will  be  adjusted  pursuant  to  Section  6(c)(1)  on
account of such separation as if, at the time of such separation, the Company had made a distribution of the type referred to in such
Section  to  all  holders  of  the  Common  Stock,  subject  to  readjustment  in  accordance  with  such  Section  if  such  rights  expire,
terminate or are redeemed.

(h)    Voluntary Adjustment by Company. The Company may at any time during the term of this Note, with
the prior written consent of the Required Holders, reduce the then current Conversion Price to any amount and for any period of
time deemed appropriate by the Board of Directors of the Company.

(7)    OPTIONAL REDEMPTION AT THE COMPANY'S ELECTION.

(a)    General. At any time after January 16, 2021 (the "Company Optional Trigger Date"), so long as (i) the
arithmetic average of the Weighted Average Prices of the Common Stock for any thirty (30) consecutive Trading Days occurring
after the Company Optional Trigger Date (all such determinations to be appropriately adjusted for any stock split, stock dividend,
stock combination, reclassification or other similar transaction during such period) (a "Company Optional Measuring Period")
equaled or exceeded  one  hundred  forty  percent  (140%)  of  the  Conversion  Price on the Issuance Date (as adjusted for any stock
dividend, stock split, stock combination, reclassification or similar transaction after the Subscription Date) and (ii) there has been
no  Equity  Conditions  Failure  during  the  period  beginning  on  the  applicable  Company  Optional  Redemption  Notice  Date  (as
defined below) through the applicable Company Optional Redemption Date (as defined below), the Company shall have the right
to  redeem  all  or  any  portion  of  the  Conversion  Amount  then  remaining  outstanding  under  this  Note,  the  Other  Notes  and  the
Additional Notes (a "Company Optional Redemption Amount") as designated in the applicable Company Optional Redemption
Notice  on  the  applicable  Company  Optional  Redemption  Date  (each  as  defined  below)  (a  "Company  Optional  Redemption").
The portion of this Note, the Other Notes and any Additional Notes subject to redemption pursuant to this Section 7(a) shall be
redeemed  by  the  Company  on  the  applicable  Company  Optional  Redemption  Date  in  cash  at  a  price  equal  to  the  100%  of  the
Conversion Amount to be redeemed (a "Company Optional Redemption Price"). The Company may exercise its right to require
redemption under this Section 7 by delivering within

22

 
 
not more than ten (10) Trading Days following the end of such Company Optional Measuring Period a written notice thereof to the
Holder  and  all,  but  not  less  than  all,  of  the  holders  of  the  Other  Notes  and  any  Additional  Notes  (a  "Company  Optional
Redemption Notice"  and  the  date  all  of  the  holders  of  the  Notes  received  such  notice  is  referred  to  as  a  "Company  Optional
Redemption  Notice  Date").  Each  Company  Optional  Redemption  Notice  shall  be  irrevocable.  Each  Company  Optional
Redemption  Notice  shall  (i)  state  the  date  on  which  the  applicable  Company  Optional  Redemption  shall  occur  (a  "Company
Optional Redemption Date"),  which  date  shall  not  be  less  than  ten  (10)  Trading  Days  nor  more  than  thirty  (30)  Trading  Days
following the applicable Company Optional Redemption Notice Date and (ii) state the aggregate Conversion Amount of the Notes
which  the  Company  has  elected  to  redeem  from  the  Holder  and  all  of  the  holders  of  the  Other  Notes  and  any  Additional  Notes
pursuant  to  this  Section  7(a)  (and  analogous  provisions  under  the  Other  Notes  and  any  applicable  Additional  Notes)  on  the
applicable Company Optional Redemption Date an Equity Conditions Failure (other than as a result of the receipt by the Company
of  an  Interest  Blocker  Notice)  occurs  between  the  applicable  Company  Optional  Redemption  Notice  Date  and  the  applicable
Company Optional Redemption Date and (iii) confirm that there has been no Equity Conditions Failure during the period beginning
on the applicable Company Optional Redemption Date through the applicable Company Optional Redemption Notice Date. If the
Company confirmed that there was no such Equity Conditions Failure as of the applicable Company Optional Redemption Notice
Date  but  an  Equity  Conditions  Failure  occurs  between  the  applicable  Company  Optional  Redemption  Notice  Date  and  the
applicable  Company  Optional  Redemption  Date  (a  "Company  Optional  Redemption  Interim  Period"),  the  Company  shall
provide the Holder a subsequent notice to that effect. If there is an Equity Conditions Failure (which is not waived in writing by the
Holder) during such Company Optional Redemption Interim Period, then the applicable Company Optional Redemption shall be
null and void with respect to all or any part designated by the Holder of the unconverted Company Optional Redemption Amount
and the Holder shall be entitled to all the rights of a holder of this Note with respect to such amount of the applicable Company
Optional Redemption Amount. Notwithstanding anything to the contrary in this Section 7, until the applicable Company Optional
Redemption Price is paid, in full, the applicable Company Optional Redemption Amount may be converted, in whole or in part, by
the  Holder  into  shares  of  Common  Stock  pursuant  to  Section  3.  All  Conversion  Amounts  converted  by  the  Holder  after  the
applicable Company Optional Redemption Notice Date shall reduce the applicable Company Optional Redemption Amount of this
Note required to be redeemed on the applicable Company Optional Redemption Date, unless the Holder otherwise indicates in the
applicable Conversion Notice. Company Optional Redemptions made pursuant to this Section 7 shall be made in accordance with
Section 10. To the extent redemptions required by this Section 7 are deemed or determined by a court of competent jurisdiction to
be prepayments of the Note by the Company, such redemptions shall be deemed to be voluntary prepayments. The parties hereto
agree that in the event of the Company's redemption of any portion of the Note under this Section 7, the Holder's damages would be
uncertain  and  difficult  to  estimate  because  of  the  parties'  inability  to  predict  future  interest  rates  and  the  uncertainty  of  the
availability of a suitable substitute investment opportunity for the Holder. For the avoidance of doubt, any Conversion Amount that
is subject to a Conversion Notice delivered to the Company may no longer be subject to a Company Optional Redemption even if
the  shares  issuable  upon  such  conversion  have  not  been  delivered  on  or  prior  to  the  applicable  Company  Optional  Redemption
Date.

23

 
 
(b)    Pro Rata Redemption Requirement. If the Company elects to cause a Company Optional Redemption
pursuant to Section 7(a), then it must simultaneously take the same action in the same proportion with respect to the Other Notes
and any Additional Notes. If the Company elects to cause a Company Optional Redemption pursuant to Section 7(a) (or similar
provisions under the Other Notes and the Additional Notes) with respect to less than all of the Conversion Amounts of the Notes
and any Additional Notes then outstanding, then the Company shall require redemption of a Conversion Amount from each of the
holders of the Notes and any Additional Notes equal to the product of (i) the aggregate Company Optional Redemption Amount of
Notes and the Additional Notes which the Company has elected to cause to be redeemed pursuant to Section 7(a), multiplied by (ii)
the fraction, the numerator of which is the sum of the aggregate Principal Amount of the Notes and any Additional Notes held by
such holder and the denominator of which is the sum of the aggregate Principal Amount of the Notes and any Additional Notes
held by all holders holding outstanding Notes and any Additional Notes (such fraction with respect to each holder is referred to as
its "Company Optional Redemption Allocation Percentage", and such amount with respect to each holder is referred to as its
"Pro Rata Company Optional Redemption Amount"). In the event that the initial holder of any Notes or Additional Notes shall
sell or otherwise transfer any of such holder's Notes or any Additional Notes, the transferee shall be allocated a pro rata portion of
such holder's Company Optional Redemption Allocation Percentage and Pro Rata Company Optional Redemption Amount.

(8)        NONCIRCUMVENTION.  The  Company  hereby  covenants  and  agrees  that  the  Company  will  not,  by
amendment  of  its  Certificate  of  Incorporation,  Bylaws  or  through  any  reorganization,  transfer  of  assets,  consolidation,  merger,
scheme of arrangement, dissolution, issue or sale of securities, or any other voluntary action, avoid or seek to avoid the observance
or performance of any of the terms of this Note, and will at all times in good faith carry out all of the provisions of this Note and
take all action as may be required to protect the rights of the Holder of this Note.

(9)    RESERVATION OF AUTHORIZED SHARES.

(a)    Reservation. The Company shall initially reserve out of its authorized and unissued shares of Common
Stock a number of shares of Common Stock for each of this Note, the Other Notes and any Additional Notes equal to the sum of (i)
130% of the Conversion Rate with respect to the Conversion Amount of each such Note as of the Issuance Date and (ii) 130% of
the maximum number of shares issuable as Interest Shares assuming all Interest through the Maturity Date is paid in Interest Shares
at the maximum possible Interest Rate. So long as any of this Note, the Other Notes and the Additional Notes are outstanding, the
Company shall take all action necessary to reserve and keep available out of its authorized and unissued Common Stock, solely for
the purpose of effecting the conversion of this Note, the Other Notes and any Additional Notes, the number of shares of Common
Stock specified above in this Section 9(a) as shall from time to time be necessary to effect the conversion of all of the Notes and
any Additional Notes then outstanding; provided, that at no time shall the number of shares of Common Stock so reserved be less
than the number of shares required to be reserved pursuant hereto (in each case, without regard to any limitations on conversions)
(the  "Required  Reserve  Amount").  The  initial  number  of  shares  of  Common  Stock  reserved  for  conversions  of  this  Note,  the
Other Notes and the Additional Notes

24

 
 
and each increase in the number of shares so reserved shall be allocated pro rata among the Holder, the holders of the Other Notes
and the holders of any Additional Notes based on the Principal amount of this Note and the Other Notes held by each holder at the
Initial Closing (as defined in the Securities Purchase Agreement) or increase in the number of reserved shares, as the case may be
(the "Authorized Share Allocation"). In the event that a holder shall sell or otherwise transfer this Note, or a portion thereof, or
any  of  such  holder's  Other  Notes  or  Additional  Notes,  each  transferee  shall  be  allocated  a  pro  rata  portion  of  such  holder's
Authorized Share Allocation. Any shares of Common Stock reserved and allocated to the portion of the Note held by any Person
who ceases to hold any Notes shall be allocated to the portion of the Note held by the Holder and the remaining holders of Other
Notes and the Additional Notes, pro rata based on the then- outstanding Principal amount of this Note, the Other Notes and any
Additional Notes then held by such holders.

(b)    Insufficient Authorized Shares. If at any time while any of the Notes remain outstanding the Company
does not have a sufficient number of authorized and unreserved shares of Common Stock to satisfy its obligation to have reserved
for issuance upon conversion of the outstanding Notes at least a number of shares of Common Stock equal to the Required Reserve
Amount (an "Authorized Share Failure"), then the Company shall promptly take all action necessary to increase the Company's
authorized shares of Common Stock to an amount sufficient to allow the Company to reserve the Required Reserve Amount for the
Notes  then  outstanding.  Without  limiting  the  generality  of  the  foregoing  sentence,  as  soon  as  practicable  after  the  date  of  the
occurrence of an Authorized Share Failure, but in no event later than sixty (60) days after the occurrence of such Authorized Share
Failure, the Company shall either (x) obtain the written consent of its stockholders for the approval of an increase in the number of
authorized shares of Common Stock and provide each stockholder with an information statement with respect thereto or (y) file
with  the  SEC  a  proxy  statement  for  a  meeting  of  its  stockholders  at  which  meeting  the  Company  will  seek  the  approval  of  its
stockholders for an increase in the number of authorized shares of Common Stock. In connection with such meeting, the Company
shall  provide  each  stockholder  with  a  proxy  statement  and  shall  use  commercially  reasonable  efforts  to  solicit  its  stockholders'
approval  of  such  increase  in  authorized  shares  of  Common  Stock  and  to  cause  its  Board  of  Directors  to  recommend  to  the
stockholders  that  they  approve  such  proposal.  Notwithstanding  the  foregoing,  if  during  any  such  time  of  an  Authorized  Share
Failure, the Company is able to obtain the written consent of a majority of the shares of its issued and outstanding Common Stock
to  approve  the  increase  in  the  number  of  authorized  shares  of  Common  Stock,  the  Company  may  satisfy  this  obligation  by
obtaining such consent and submitting for filing with the SEC an Information Statement on Schedule 14C. If, upon any conversion
of this Note, the Company does not have sufficient authorized shares to deliver in satisfaction of such conversion, then unless the
Holder  elects  to  rescind  such  attempted  conversion,  the  Holder  may  require  the  Company  to  pay  to  the  Holder  within  three  (3)
Trading  Days  of  the  applicable  attempted  conversion,  cash  in  an  amount  equal  to  the  product  of  (i)  the  number  of  shares  of
Common  Stock  that  the  Company  is  unable  to  deliver  pursuant  to  this  Section  9,  and  (ii)  the  highest  Closing  Sale  Price  of  the
Common Stock during the period beginning on the applicable Conversion Date and ending on the date the Company makes the
applicable cash payment.

(10)    REDEMPTIONS.

25

 
 
(a)    Mechanics. The Company shall deliver the applicable Event of Default Redemption Price to the Holder
within  three  (3)  Business  Days  after  the  Company's  receipt  of  the  Holder's  Event  of  Default  Redemption  Notice  (the  "Event  of
Default Redemption Date"). If the Holder has submitted a Change of Control Redemption Notice in accordance with Section 5(b),
the  Company  shall  deliver  the  applicable  Change  of  Control  Redemption  Price  to  the  Holder  (i)  concurrently  with  the
consummation of such Change of Control if such notice is received prior to the consummation of such Change of Control and (ii)
within  three  (3)  Business  Days  after  the  Company's  receipt  of  such  notice  otherwise  (such  date,  the  "Change  of  Control
Redemption  Date").  If  the  Company  has  delivered  a  Qualifying  Early  Redemption  Notice  to  the  Holders  in  accordance  with
Section  5(c),  the  Company  shall  deliver  the  applicable  Qualifying  Early  Redemption  Price  to  the  Holders  concurrently  with  the
consummation of such Qualifying Change of Control (such date, the “Qualifying Early Redemption Date”). The Company shall
deliver the applicable Company Optional Redemption Price to the Holder on the applicable Company Optional Redemption Date.
The Company shall pay the applicable Redemption Price to the Holder on the applicable due date. In the event of a redemption of
less than all of the Conversion Amount of this Note and a surrender of this Note by the Holder, the Company shall promptly cause
to  be  issued  and  delivered  to  the  Holder  a  new  Note  (in  accordance  with  Section  18(d))  representing  the  outstanding  Principal
which has not been redeemed and any accrued Interest on such Principal which shall be calculated as if no Redemption Notice has
been delivered. In the event that the Company does not pay the applicable Redemption Price to the Holder within the time period
required, at any time thereafter and until the Company pays such unpaid Redemption Price in full, the Holder shall have the option,
in  lieu  of  redemption,  to  require  the  Company  to  promptly  return  to  the  Holder  all  or  any  portion  of  this  Note  representing  the
Conversion  Amount  that  was  submitted  for  redemption  and  for  which  the  applicable  Redemption  Price  (together  with  any  Late
Charges thereon) has not been paid. Upon the Company's receipt of such notice, (x) the applicable Redemption Notice shall be null
and void with respect to such Conversion Amount, (y) the Company shall immediately return this Note, or issue a new Note (in
accordance with Section 18(d)) to the Holder representing such Conversion Amount not redeemed and (z) the Conversion Price of
this Note or such new Note shall be adjusted to the Conversion Price as in effect on the date on which the applicable Redemption
Notice is voided. The Holder's delivery of a notice voiding a Redemption Notice and exercise of its rights following such notice
shall  not  affect  the  Company's  obligations  to  make  any  payments  of  Late  Charges  which  have  accrued  prior  to  the  date  of  such
notice with respect to the Conversion Amount subject to such notice.

(b)       Redemption by Other Holders. Upon the Company's receipt of notice from any of the holders of the
Other Notes or any Additional Notes for redemption or repayment as a result of an event or occurrence substantially similar to the
events or occurrences described in Section 4(b) or Section 5(b) or pursuant to equivalent provisions set forth in the Other Notes or
any Additional Notes (each, an "Other Redemption Notice"), the Company shall promptly provide notice of such request. If the
Company  receives  a  Redemption  Notice  and  one  or  more  Other  Redemption  Notices,  during  the  seven  (7)  Business  Day  period
beginning on and including the date which is three (3) Business Days prior to the Company's receipt of the Holder's Redemption
Notice  and  ending  on  and  including  the  date  which  is  three  (3)  Business  Days  after  the  Company's  receipt  of  the  Holder's
Redemption Notice and the Company is unable to redeem all principal, interest and other amounts designated in such Redemption
Notice and such Other Redemption Notices received

26

 
 
during such seven (7) Business Day period, then the Company shall redeem a pro rata amount from the Holder and each holder of
the Other Notes and the Additional Notes (including the Holder) based on the outstanding Principal amount of this Note, the Other
Notes  and  any  Additional  Notes  submitted  for  redemption  pursuant  to  such  Redemption  Notice  and  such  Other  Redemption
Notices received by the Company during such seven (7) Business Day period.

(11)    VOTING RIGHTS. The Holder shall have no voting rights as the holder of this Note, except as required by

law and as expressly provided in this Note.

(12)    SECURITY. This Note, the Other Notes and any Additional Notes are secured to the extent and in the manner

set forth in the Security Documents.

(13)    RANK. All payments due under this Note (a) shall rank pari passu with all Other Notes, Additional Notes,
Rights Offering Notes, if any, Backstop Commitment Notes, if any, and Indebtedness described in clause (iii) of the definition of
Permitted Indebtedness, if any, and (b) shall be senior to all other Indebtedness of the Company and its Subsidiaries.

(14)    NEGATIVE COVENANTS.

(a)    Until all of the Notes and the Additional Notes have been converted, redeemed or otherwise satisfied in
accordance with their  terms,  the  Company  shall  not,  and  the  Company  shall  not permit any of its Subsidiaries without the prior
written consent of the Required Holders to, directly or indirectly:

Indebtedness; or

(i)        incur  or  guarantee,  assume  or  suffer  to  exist  any  Indebtedness,  other  than  Permitted

(ii)        allow  or  suffer  to  exist  any  mortgage,  lien,  pledge,  charge,  security  interest  or  other
encumbrance  upon  or  in  any  property  or  assets  (including  accounts  and  contract  rights)  owned  by  the  Company  or  any  of  its
Subsidiaries (collectively, "Liens") other than Permitted Liens.

(b)        Solely  in  the  event  that  the  Company  does  not  at  the  applicable  time  of  determination  satisfy  the
Qualifying Conditions, the Company shall not, and the Company shall not permit any of its Subsidiaries without the prior written
consent of the Required Holders to, directly or indirectly:

(i)        Redeem  or  repurchase  any  Equity  Interests  or  other  Junior  Claims,  or  declare  or  pay  any
dividend or other distributions of assets (or rights to acquire assets) to any or all holders of Equity Interests or other Junior Claims,
by way of return of capital or otherwise (including without limitation, any distribution of cash, stock or other securities, property,
Options,  evidence  of  Indebtedness  or  any  other  assets  by  way  of  a  dividend,  spin  off,  reclassification,  corporate  rearrangement,
scheme of arrangement or other similar transaction) of the Company or any of its Subsidiaries (any of the foregoing, a "Restricted
Payment"), in each case other than:

27

 
 
Indebtedness made by exchange for, or out of the proceeds of the substantially concurrent sale of, Refinancing Indebtedness;

(1)        any  purchase,  repurchase,  redemption,  defeasance  or  other  acquisition  or  retirement  of

(2)    each Subsidiary may declare and make Restricted Payments to Persons that own Equity Interests
in such Subsidiary, ratably according to their respective holdings of the type of Equity Interest in respect of which such Restricted
Payment is being made;

distributions payable solely in Equity Interests of such Person;

(3)        the  Company  and  each  Subsidiary  may  declare  and  make  dividend  payments  or  other

(4)    any purchase, repurchase, redemption, defeasance or other acquisition or retirement of Equity
Interest of the Company or a Subsidiary made by exchange for or out of the proceeds of the substantially concurrent sale of Equity
Interests of the Company;

(5)    a Restricted Payment to pay for the repurchase, retirement or other acquisition or retirement for
value  of  Equity  Interests  of  the  Company  held  by  or  on  behalf  of  any  future,  present  or  former  employee,  director,  manager  or
consultant of the Company or any of its Subsidiaries (or permitted transferees, assigns, estates, trusts or heirs of such employee,
director, manager or consultant) either pursuant to any management equity plan or stock option plan or any other management or
employee  benefit  plan  or  agreement  or  upon  the  termination  of  such  employee,  director,  manager  or  consultant's  employment,
directorship  or  manager  position;  provided  that  the  aggregate  amount  of  Restricted  Payments  made  under  this  clause  (5)  do  not
exceed in any calendar year an amount equal to $1,000,000;

(6)    purchases, repurchases, redemptions, defeasances or other acquisitions or retirements of Equity
Interests  deemed  to  occur  upon  the  exercise  of  stock  options,  warrants  or  other  rights  in  respect  thereof  if  such  Equity  Interests
represents a portion of the exercise price thereof; and

(7)    additional Restricted Payments in an amount not to exceed $5,000,000 during any fiscal year or

$10,000,000 in the aggregate prior to the Maturity Date.

(15)    AFFIRMATIVE COVENANTS.

(a)        By  no  later  than  April  30,  2019,  the  Company  shall  have  filed  with  the  SEC  one  or  more  Annual
Reports on Form 10-K containing its audited financial statements for the fiscal years ended December 31, 2015, 2016 and 2017 in
accordance with the applicable requirements of the Exchange Act, the rules and regulations thereunder and the SEC's instructions
to Annual Reports on Form 10-K (the "Form 10-K").

(b)    From and after the date the Company files the Form 10-K, on or before the date that the Company is
required  to  file  any  Quarterly  Report  on  Form  10-Q  or  Annual  Report  on  Form  10-K,  the  Company  shall  publicly  disclose
Consolidated EBITDA with respect to the most recent completed financial period as to which such report relates.

28

 
 
aggregate amount equal to:

(c)        The  Company  shall  maintain  on  deposit  cash  and/or  cash  equivalents  (as  defined  in  GAAP)  in  an

(i)    not less than $40,000,000 from and after the Initial Closing Date to and excluding the earlier to
occur of (x) the consummation of the Rights Offering (as defined in the Securities Purchase Agreement) and (y) the Maturity Date
(such  earlier  date,  the  “Cash Measuring Date”);  provided,  however,  that,  upon  execution  of  the  Qualifying  Change  of  Control
Documentation, such amount shall be reduced on a dollar for dollar basis for each dollar of Cash Interest paid to the Holder and the
holders  of  the  Other  Notes  and  the  Additional  Notes  from  and  after  the  execution  of  the  Qualifying  Change  of  Control
Documentation until the consummation of the applicable Qualifying Change of Control or the termination of the related Qualifying
Change of Control Documentation in accordance with its terms; provided, further, that in no event will such amount be reduced
pursuant to the immediately preceding proviso by more than $20,000,000; provided, further, that in the event that:

(x)        such  Qualifying  Change  of  Control  is  consummated  and  the  Holder  does  not  receive  the
payment  in  full  of  the  applicable  Qualifying  Early  Redemption  Price  within  two  (2)  Business  Days  of  consummation  of  such
Qualifying Change of Control, then on and after such consummation; or

(y)        such  Qualifying  Change  of  Control  is  terminated  in  accordance  with  the  terms  of  the  related
Qualifying  Change  of  Control  Documentation  (other  than  in  a  circumstance  constituting  a  Superior  Proposal  Termination  (as
defined below)), then on and after the shorter of (I) the ninetieth (90th) day after such termination and (II) the first date after such
termination when the Company consummates a financing that enables it to maintain on deposit cash and/or cash equivalents (as
defined in GAAP) in an aggregate amount equal to $40,000,000,

in each such case, such amount shall be restored to $40,000,000;

(ii)    solely if the Cash Measuring Date is determined by clause (x) of such definition:

(1)        not  less  than  $75,000,000  from  and  after  the  Cash  Measuring  Date  through  and  excluding
January 1, 2020; provided, however, that such amount shall be not less than $55,000,000 for the period, if any, from and after the
Cash Measuring Date to and excluding the earlier to occur of (a) the date the Company files the 2019 Q2 10-Q and (b) August 9,
2019; and

(2)    not less than $50,000,000 from and after January 1, 2020 through and including the Maturity

Date.

(16)    VOTE TO ISSUE, OR CHANGE THE TERMS OF, NOTES. The affirmative vote of the Required Holders at
a meeting duly called for such purpose or the written consent without a meeting of the Required Holders shall be required for any
change  or  amendment  or  waiver  of  any  provision  to  this  Note,  any  of  the  Other  Notes  or  any  Additional  Notes.  Any  change,
amendment or waiver by the Company and the Required Holders shall be binding on the Holder of this Note and all holders of the
Other Notes and the Additional Notes.

29

 
 
(17)        TRANSFER.  This  Note  and  any  shares  of  Common  Stock  issued  upon  conversion  of  this  Note  may  be
offered, sold, assigned or transferred by the Holder without the consent of the Company, subject only to the provisions of Section
2(g) of the Securities Purchase Agreement.

(18)    REISSUANCE OF THIS NOTE.

(a)        Transfer.  If  this  Note  is  to  be  transferred,  the  Holder  shall  surrender  this  Note  to  the  Company,
whereupon  the  Company  will  forthwith  issue  and  deliver  upon  the  order  of  the  Holder  a  new  Note  (in  accordance  with  Section
18(d) and subject to Section 3(c)(iii)), registered as the Holder may request, representing the outstanding Principal being transferred
by the Holder and, if less than the entire outstanding Principal is being transferred, a new Note (in accordance with Section 18(d))
to the Holder representing the outstanding Principal not being transferred. The Holder and any assignee, by acceptance of this Note,
acknowledge and agree that, by reason of the provisions of Section 3(c)(iii) following conversion or redemption of any portion of
this Note, the outstanding Principal represented by this Note may be less than the Principal stated on the face of this Note.

(b)    Lost, Stolen or Mutilated Note. Upon receipt by the Company of evidence reasonably satisfactory to the
Company  of  the  loss,  theft,  destruction  or  mutilation  of  this  Note,  and,  in  the  case  of  loss,  theft  or  destruction,  of  any
indemnification undertaking by the Holder to the Company in customary form and, in the case of mutilation, upon surrender and
cancellation  of  this  Note,  the  Company  shall  execute  and  deliver  to  the  Holder  a  new  Note  (in  accordance  with  Section  18(d))
representing the outstanding Principal.

(c)    Note Exchangeable for Different Denominations. This Note is exchangeable, upon the surrender hereof
by the Holder at the principal office of the Company, for a new Note or Notes (in accordance with Section 18(d)) representing in
the  aggregate  the  outstanding  Principal  of  this  Note,  and  each  such  new  Note  will  represent  such  portion  of  such  outstanding
Principal as is designated by the Holder at the time of such surrender.

(d)    Issuance of New Notes. Whenever the Company is required to issue a new Note pursuant to the terms of
this Note, such new Note (i) shall be of like tenor with this Note, (ii) shall represent, as indicated on the face of such new Note, the
Principal remaining outstanding (or in the case of a new Note being issued pursuant to Section 18(a) or Section 18(c), the Principal
designated by the Holder which, when added to the principal represented by the other new Notes issued in connection with such
issuance, does not exceed the Principal remaining outstanding under this Note immediately prior to such issuance of new Notes),
(iii) shall have an issuance date, as indicated on the face of such new Note, which is the same as the Issuance Date of this Note, (iv)
shall have the same rights and conditions as this Note, and (v) shall represent accrued and unpaid Interest and Late Charges, if any,
on the Principal and Interest of this Note, from the Issuance Date.

(19)        REMEDIES,  CHARACTERIZATIONS,  OTHER  OBLIGATIONS,  BREACHES  AND  INJUNCTIVE
RELIEF. The remedies provided in this Note shall be cumulative and in addition to all other remedies available under this Note and
any of the other Transaction

30

 
 
Documents at law or in equity (including a decree of specific performance and/or other injunctive relief), and nothing herein shall
limit the Holder's right to pursue actual and consequential damages for any failure by the Company to comply with the terms of this
Note. Amounts set forth or provided for herein with respect to payments, conversion, redemption and the like (and the computation
thereof) shall be the amounts to be received by the Holder and shall not, except as expressly provided herein, be subject to any
other obligation of the Company (or the performance thereof). The Company acknowledges that a breach by it of its obligations
hereunder  will  cause  irreparable  harm  to  the  Holder  and  that  the  remedy  at  law  for  any  such  breach  may  be  inadequate.  The
Company  therefore  agrees  that,  in  the  event  of  any  such  breach,  the  Holder  shall  be  entitled,  in  addition  to  all  other  available
remedies, to an injunction restraining such breach, without the necessity of showing economic loss and without any bond or other
security being required, to the fullest extent enforceable under applicable law.

(20)    PAYMENT OF COLLECTION, ENFORCEMENT AND OTHER COSTS. If (a) this Note is placed in the
hands of an attorney for collection or enforcement or is collected or enforced through any legal proceeding or the Holder otherwise
takes action to collect amounts due under this Note or to enforce the provisions of this Note or (b) there occurs any bankruptcy,
reorganization, receivership of the Company or other proceedings affecting Company creditors' rights and involving a claim under
this Note, then the Company shall pay the costs incurred by the Holder for such collection, enforcement or action or in connection
with  such  bankruptcy,  reorganization,  receivership  or  other  proceeding,  including,  but  not  limited  to,  actual  and  reasonable
attorneys' fees and disbursements.

(21)    CONSTRUCTION; HEADINGS. This Note shall be deemed to be jointly drafted by the Company and all the
Buyers  and  shall  not  be  construed  against  any  person  as  the  drafter  hereof.  The  headings  of  this  Note  are  for  convenience  of
reference and shall not form part of, or affect the interpretation of, this Note.

(22)    FAILURE OR INDULGENCE NOT WAIVER. No failure or delay on the part of the Holder in the exercise of
any power, right or privilege hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any such power,
right or privilege preclude other or further exercise thereof or of any other right, power or privilege.

(23)        DISPUTE  RESOLUTION.  In  the  case  of  a  dispute  as  to  the  determination  of  the  Closing  Bid  Price,  the
Closing Sale Price or the Weighted Average Price or the arithmetic calculation of the Conversion Rate, the Conversion Price or any
Redemption Price, the Company shall submit the disputed determinations or arithmetic calculations within two (2) Business Days
of receipt, or deemed receipt, of the Conversion Notice or Redemption Notice or other event giving rise to such dispute, as the case
may be, to the Holder. If the Holder and the Company are unable to agree upon such determination or calculation within three (3)
Business  Days  of  such  disputed  determination  or  arithmetic  calculation  being  submitted  to  the  Holder,  then  the  Company  shall,
within  two  (2)  Business  Days  submit  (a)  the  disputed  determination  of  the  Closing  Bid  Price,  the  Closing  Sale  Price  or  the
Weighted Average Price to an independent, reputable investment bank selected by the Holder and approved by the Company, such
approval not to be unreasonably withheld, conditioned or delayed, or (b) the disputed arithmetic calculation of the Conversion Rate,
Conversion

31

 
 
Price or any Redemption Price to an independent, outside accountant, selected by the Holder and approved by the Company, such
approval  not  to  be  unreasonably  withheld,  conditioned  or  delayed.  The  Company,  at  the  Company's  expense,  shall  cause  the
investment bank or the accountant, as the case may be, to perform the determinations or calculations and notify the Company and
the Holder of the results no later than ten (10) Business Days from the time it receives the disputed determinations or calculations.
Such investment bank's or accountant's determination or calculation, as the case may be, shall be binding upon all parties absent
demonstrable error.

(24)    NOTICES; PAYMENTS.

(a)       Notices.  Whenever  notice  is  required  to  be  given  under  this  Note,  unless  otherwise  provided  herein,
such notice shall be given in accordance with Section 9(f) of the Securities Purchase Agreement. The Company shall provide the
Holder with prompt written notice of all actions taken pursuant to this Note, including in reasonable detail a description of such
action  and  the  reason  therefore.  Without  limiting  the  generality  of  the  foregoing,  the  Company  shall  give  written  notice  to  the
Holder  (i)  immediately  upon  any  adjustment  of  the  Conversion  Price,  setting  forth  in  reasonable  detail,  and  certifying,  the
calculation of such adjustment and (ii) at least ten (10) days prior to the date on which the Company closes its books or takes a
record (A) with respect to any dividend or distribution upon the Common Stock, (B) with respect to any pro rata subscription offer
to  holders  of  Common  Stock  or  (C)  for  determining  rights  to  vote  with  respect  to  any  Fundamental  Transaction,  dissolution  or
liquidation, provided in each case that such information shall have been made known to the public prior to or in conjunction with
such notice being provided to the Holder.

(b)    Payments. Whenever any payment of cash is to be made by the Company to any Person pursuant to this
Note,  such  payment  shall  be  made  in  lawful  money  of  the  United  States  of  America  via  wire  transfer  of  immediately  available
funds to an account so designated by the Holder; provided, that the Holder, upon timely written notice to the Company, may elect to
receive a payment of cash by a check drawn on the account of the Company and sent via overnight courier service to such Person at
such address as previously provided to the Company in writing (which address, in the case of each of the Buyers, shall initially be
as set forth on the Schedule of Buyers attached to the Securities Purchase Agreement. Whenever any amount expressed to be due
by the terms of this Note is due on any day which is not a Business Day, the same shall instead be due on the next succeeding day
which is a Business Day. Any amount of Principal or other amounts due under the Transaction Documents which is not paid when
due shall result in a late charge being incurred and payable by the Company in an amount equal to interest on such amount at the
rate of eighteen percent (18.0%) per annum from the date such amount was due until the same is paid in full ("Late Charge").

(25)    CANCELLATION. After all Principal, any accrued Interest and any other amounts at any time owed on this
Note  have  been  paid  in  full,  this  Note  shall  automatically  be  deemed  canceled,  shall  be  surrendered  to  the  Company  for
cancellation and shall not be reissued.

(26)    WAIVER OF NOTICE. To the extent permitted by law, the Company hereby waives demand, notice, protest

and all other demands and notices in connection with the delivery, acceptance, performance, default or enforcement of this Note.

32

 
 
(27)        GOVERNING  LAW;  JURISDICTION;  JURY  TRIAL.  All  questions  concerning  the  construction,  validity,
enforcement and interpretation of this Note shall be governed by the internal laws of the State of New York, without giving effect
to any choice of law or conflict of law provision or rule (whether of the State of New York or any other jurisdictions) that would
cause the application of the laws of any jurisdictions other than the State of New York. The Company hereby irrevocably submits to
the  exclusive  jurisdiction  of  the  state  and  federal  courts  sitting  in  The  City  of  New  York,  Borough  of  Manhattan,  for  the
adjudication of any dispute hereunder or in connection herewith or with any transaction contemplated hereby or discussed herein,
and hereby irrevocably waives, and agrees not to assert in any suit, action or proceeding, any claim that it is not personally subject
to the jurisdiction of any such court, that such suit, action or proceeding is brought in an inconvenient forum or that the venue of
such suit, action or proceeding is improper. The Company hereby irrevocably waives personal service of process and consents to
process being served in any such suit, action or proceeding by mailing a copy thereof to the Company at the address set forth in
Section  9(f)  of  the  Securities  Purchase  Agreement  and  agrees  that  such  service  shall  constitute  good  and  sufficient  service  of
process and notice thereof to the fullest extent enforceable under applicable law. Nothing contained herein shall be deemed to limit
in  any  way  any  right  to  serve  process  in  any  manner  permitted  by  law.  Nothing  contained  herein  shall  be  deemed  or  operate  to
preclude the Holder from bringing suit or taking other legal action against the Company in any other jurisdiction to collect on the
Company's obligations to the Holder, to realize on any collateral or any other security for such obligations, or to enforce a judgment
or other court ruling in favor of the Holder. THE  COMPANY  HEREBY  IRREVOCABLY  WAIVES  ANY  RIGHT  IT  MAY
HAVE  TO,  AND  AGREES  NOT  TO  REQUEST,  A  JURY  TRIAL  FOR  THE  ADJUDICATION  OF  ANY  DISPUTE
HEREUNDER  OR  IN  CONNECTION  WITH  OR  ARISING  OUT  OF  THIS  NOTE  OR  ANY  TRANSACTION
CONTEMPLATED HEREBY.

(28)    SEVERABILITY. If any provision of this Note is prohibited by law or otherwise determined to be invalid or
unenforceable by a court of competent jurisdiction, the provision that would otherwise be prohibited, invalid or unenforceable shall
be deemed amended to apply to the broadest extent that it would be valid and enforceable, and the invalidity or unenforceability of
such provision shall not affect the validity of the remaining provisions of this Note so long as this Note as so modified continues to
express,  without  material  change,  the  original  intentions  of  the  parties  as  to  the  subject  matter  hereof  and  the  prohibited  nature,
invalidity or unenforceability of the provision(s) in question does not substantially impair the respective expectations or reciprocal
obligations of the Company or the Holder hereof or the practical realization of the benefits that would otherwise be conferred upon
the  Company  or  the  Holder  hereof.  The  Company  and  the  Holders  will  endeavor  in  good  faith  negotiations  to  replace  the
prohibited, invalid or unenforceable provision(s) with a valid provision(s), the effect of which comes as close as possible to that of
the prohibited, invalid or unenforceable provision(s).

(29)        DISCLOSURE.  From  and  after  the  filing  of  the  Form  10-K  and  provided  that,  at  the  applicable  time  of
determination, no individual affiliated with the Holder serving on the Board of Directors of the Company was appointed thereto,
including pursuant to Section 1(a) of the September Agreement, the Company will not provide to the Holder any information that
constitutes material non-public information of or relating to the Company or its Subsidiaries without the prior written consent of the
Holder. If and to the extent the Company does provide any such

33

 
 
information,  or  the  Holder  otherwise  comes  into  possession  of  material  non-public  information  relating  to  the  Company  or  its
Subsidiaries as a result of the receipt or delivery of any notice in accordance with the terms hereof, the Company will comply with
its obligations under Regulation FD under the Exchange Act. In the absence of any disclosure by the Company pursuant thereto,
the Holder shall be allowed to presume that all matters relating thereto do not constitute material non-public information relating to
the Company or its Subsidiaries.

(30)        USURY.  This  Note  is  subject  to  the  express  condition  that  at  no  time  shall  the  Company  be  obligated  or
required to pay interest hereunder at a rate or in an amount which could subject the Holder to either civil or criminal liability as a
result of being in excess of the maximum interest rate or amount which the Company is permitted by applicable law to contract or
agree to pay. If by the terms of this Note, the Company is at any time required or obligated to pay interest hereunder at a rate or in
an  amount  in  excess  of  such  maximum  rate  or  amount,  the  rate  or  amount  of  interest  under  this  Note  shall  be  deemed  to  be
immediately reduced to such maximum rate or amount and the interest payable shall be computed at such maximum rate or be in
such maximum amount and all prior interest payments in excess of such maximum rate or amount shall be applied and shall be
deemed to have been payments in reduction of the principal balance of this Note.

(31)    CERTAIN DEFINITIONS. For purposes of this Note, the following terms shall have the following meanings:

(a)    "Acquired EBITDA" means with respect to any Acquired Entity or Business (any of the foregoing, a
"Pro Forma Entity") for any period, the amount for such period of Consolidated EBITDA of such Pro Forma Entity (determined as
if references to the Company and its Subsidiaries in the definition of the term "Consolidated EBITDA" were references to such Pro
Forma Entity and its Subsidiaries which will become Subsidiaries), all as determined on a consolidated basis for such Pro Forma
Entity.

(b)    "Additional Closing Date" shall have the meaning set forth in the Securities Purchase Agreement.

(c)    "Additional Notes" means all Initial Notes issued by the Company pursuant to the Securities Purchase

Agreement on the Initial Closing Date.

(d)    "Affiliate" means, with respect to any Person, any other Person that directly or indirectly controls, is
controlled by, or is under common control with, such Person, it being understood for purposes of this definition that "control" of a
Person means the power directly or indirectly either to vote 10% or more of the stock having ordinary voting power for the election
of directors of such Person or direct or cause the direction of the management and policies of such Person whether by contract or
otherwise.

(e)    "Attribution Parties" means, collectively, the following Persons: (i) any investment vehicle, including,
any funds, feeder funds or managed accounts, currently, or from time to time after the Issuance Date, directly or indirectly managed
or advised by the Holder's investment manager or any of its Affiliates or principals, (ii) any direct or indirect Affiliates of the

34

 
 
Holder or any of the foregoing, (iii) any Person acting or who could be deemed to be acting as a Group together with the Holder or
any of the foregoing and (iv) any other Person whose beneficial ownership of the Company's Common Stock would or could be
aggregated with the Holder's and its Attribution Parties for purposes of Section 13(d) of the Exchange Act. For clarity, the purpose
of the foregoing is to subject collectively the Holder and its Attribution Parties to the Maximum Percentage.

(f)    "Backstop Commitment Notes" any Notes issued in connection with the Buyer's backstop commitment
of the Rights Offering (as defined in the Securities Purchase Agreement) as contemplated in Section 1(e) of the Securities Purchase
Agreement.

(g)    "Bloomberg" means Bloomberg Financial Markets.

The City of New York are authorized or required by law to remain closed.

(h)    "Business Day" means any day other than Saturday, Sunday or other day on which commercial banks in

(i)    "Buyer" shall have the meaning ascribed to such term in the Securities Purchase Agreement.

(j)    "Calendar Quarter" means each of: the period beginning on and including January 1 and ending on and
including  the  next  occurring  March  31;  the  period  beginning  on  and  including  April  1  and  ending  on  and  including  the  next
occurring June 30; the period beginning on and including July 1 and ending on and including the next occurring September 30; and
the period beginning on and including October 1 and ending on and including the next occurring December 31.

options, participations or other equivalents of or interests in (however designated) stock issued by that entity.

(k)        "Capital  Stock"  means,  for  any  entity,  any  and  all  shares,  interests,  rights  to  purchase,  warrants,

(l)        "Change  of  Control"  means  any  Fundamental  Transaction  other  than  (i)  any  reorganization,
recapitalization  or  reclassification  of  the  Common  Stock  in  which  holders  of  the  Company's  voting  power  immediately  prior  to
such  reorganization,  recapitalization  or  reclassification  continue  after  such  reorganization,  recapitalization  or  reclassification  to
hold publicly traded securities and, directly or indirectly, are, in all material respects, the holders of a majority of the voting power
of  the  surviving  entity  (or  entities  with  the  authority  or  voting  power  to  elect  the  members  of  the  Board  of  Directors  (or  their
equivalent if other than a corporation) of such entity or entities) after such reorganization, recapitalization or reclassification or (ii)
pursuant to a migratory merger effected solely for the purpose of changing the jurisdiction of incorporation of the Company.

(m)    "Closing Bid Price" and "Closing Sale Price" means, for any security as of any date, the last closing
bid price and last closing trade price, respectively, for such security on the Principal Market, as reported by Bloomberg, or, if the
Principal Market begins to operate on an extended hours basis and does not designate the closing bid price or the closing trade

35

 
 
price, as the case may be, then the last bid price or last trade price, respectively, of such security prior to 4:00:00 p.m., New York
Time,  as  reported  by  Bloomberg,  or,  if  the  Principal  Market  is  not  the  principal  securities  exchange  or  trading  market  for  such
security, the last closing bid price or last trade price, respectively, of such security on the principal securities exchange or trading
market where such security is listed or traded as reported by Bloomberg, or if the foregoing do not apply, the last closing bid price
or last trade price, respectively, of such security in the over-the-counter market on the electronic bulletin board for such security as
reported by Bloomberg, or, if no closing bid price or last trade price, respectively, is reported for such security by Bloomberg, the
average of the bid prices, or the ask prices, respectively, of any market makers for such security as reported in the OTC Link or
"pink sheets" by OTC Markets Group Inc. (formerly Pink OTC Markets Inc.). If the Closing Bid Price or the Closing Sale Price
cannot be calculated for a security on a particular date on any of the foregoing bases, the Closing Bid Price or the Closing Sale
Price, as the case may be, of such security on such date shall be the fair market value as mutually determined by the Company and
the Holder. If the Company and the Holder are unable to agree upon the fair market value of such security, then such dispute shall
be resolved pursuant to Section 23. All such determinations to be appropriately adjusted for any stock dividend, stock split, stock
combination, reclassification or similar transaction occurring during the applicable calculation period.

(n)    "Common Stock" means (i) shares of Common Stock, par value $0.001 per share of the Company, and
(ii) any share capital into which such Common Stock shall be changed or any share capital resulting from a reclassification of such
Common Stock.

(o)    "Consolidated EBITDA" means, for any period, the Consolidated Net Income for such period plus:

(i)    without duplication and to the extent already deducted (and not added back) in arriving at such
Consolidated  Net  Income  (or,  as  applicable,  to  the  extent  not  already  included  in  Consolidated  Net  Income),  the  sum  of  the
following amounts for such period:

(1)    total interest expense and, to the extent not reflected in such total interest expense, any losses on
swap obligations or other derivative instruments entered into for the purpose of hedging interest rate risk, net of interest income and
gains  on  such  swap  obligations  or  such  derivative  instruments,  and  bank  and  letter  of  credit  fees  and  costs  of  surety  bonds  in
connection with financing activities,

franchise, excise and similar taxes paid or accrued during such period (including in respect of repatriated funds),

(2)       provision for taxes based on income, profits or capital gains, including federal, foreign, state,

purchase accounting and amortization of deferred financing fees or costs),

(3)       depreciation and amortization (including amortization of intangible assets established through

reserve for, potential cash charges in any future period),

(4)    non-cash charges (excluding any non-cash charges which consists of or requires an accrual of, or

36

 
 
(5)    extraordinary losses in accordance with GAAP,

(6)        unusual  or  non-recurring  charges  (including  litigation  and  investigation-related  costs  and
expenses,  costs  associated  with  tax  projects/audits  and  professional,  consulting  or  other  fees)  incurred  in  connection  with  the
Company's pending audit or any of the legal proceedings listed on Schedule 3(r) of the Securities Purchase Agreement,

after the Initial Closing),

(7)    restructuring charges, accruals or reserves (including restructuring costs related to acquisitions

abandonments in the ordinary course of business),

(8)        losses  on  asset  sales,  disposals  or  abandonments  (other  than  asset  sales,  disposals  or

(9)    the amount of any net losses from discontinued operations in accordance with GAAP,

(10)       any  expenses,  charges  or  losses  that  are  covered  by  indemnification  or  other  reimbursement
provisions  in  connection  with  any  Investment,  acquisition  or  any  sale,  conveyance,  transfer  or  other  disposition  of  assets,  to  the
extent  actually  reimbursed,  or,  so  long  as  the  Company  has  received  notification  from  the  applicable  carrier  that  it  intends  to
indemnify or reimburse such expenses, charges or losses and that there exists reasonable evidence that such amount will in fact be
reimbursed by the insurer and only to the extent that such amount is (A) not denied by the applicable carrier in writing within 180
days and (B) in fact reimbursed within 365 days of the date of such evidence (with a deduction for any amount so added back to the
extent not so reimbursed within such 365 days), such expenses, charges or losses,

(11)       to the extent covered by insurance and actually reimbursed, or, so long as the Company has
made a determination that there exists reasonable evidence that such amount will in fact be reimbursed by the insurer and only to
the extent that such amount is (A) not denied by the applicable carrier in writing within 180 days and (B) in fact reimbursed within
365 days of the date of such evidence (with a deduction for any amount so added back to the extent not so reimbursed within such
365 days), expenses, charges or losses with respect to liability or casualty event or business interruption,

Transaction Documents (including, without limitation, the Rights Offering);

(12)        fees,  costs  and  expenses  incurred  in  connection  with  the  transactions  contemplated  by  the

(13)    any fees and expenses incurred during such period, or any amortization thereof for such period,
in  connection  with  any  acquisition,  investment,  asset  disposition,  issuance  or  repayment  of  debt,  issuance  of  equity  securities,
refinancing transaction or amendment or other modification of any debt instrument (in each case, including any such transaction
consummated prior to the Initial Closing and any such transaction undertaken but not completed) and any charges or non-recurring
merger costs incurred during such period as a result of any such transaction,

37

 
 
less

as applicable, to the extent not already included in Consolidated Net Income), the sum of the following amounts for such period:

(ii)    without duplication and to the extent included in arriving at such Consolidated Net Income (or,

(1)    extraordinary gains in accordance with GAAP and unusual or non-recurring gains,

(2)    non-cash gains,

abandonments in the ordinary course of business), and

(3)        gains  on  asset  sales,  disposals  or  abandonments  (other  than  asset  sales,  disposals  or

(4)    the amount of any net income from discontinued operations in accordance with GAAP,

accordance with GAAP, provided that, to the extent included in Consolidated Net Income,

in  each  case,  as  determined  on  a  consolidated  basis  for  the  Company  and  its  Subsidiaries  in

(1)        there  shall  be  excluded  in  determining  Consolidated  EBITDA,  without  duplication,  any  net
unrealized gains and losses relating to mark-to-market of amounts denominated in foreign currencies resulting from the application
of FASB ASC 830;

(2)        there  shall  be  included  in  determining  Consolidated  EBITDA  for  any  period,  without
duplication, the Acquired EBITDA of any Person, property, business or asset acquired by the Company or any Subsidiary of the
Company  during  such  period  to  the  extent  not  subsequently  sold,  transferred  or  otherwise  disposed  of  (but  not  including  the
Acquired EBITDA of any related Person, property, business or assets to the extent not so acquired) (each such Person, property,
business or asset acquired, including pursuant to a transaction consummated prior to the Initial Closing, and not subsequently so
disposed of, an "Acquired Entity or Business"), in each case based on the Acquired EBITDA of such Pro Forma Entity for such
period (including the portion thereof occurring prior to such acquisition or conversion) determined on a historical Pro Forma Basis;

(3)        there  shall  be  excluded  in  determining  Consolidated  EBITDA  for  any  period  the  Disposed
EBITDA of any Person, property, business or asset sold, transferred or otherwise disposed of, closed or classified as discontinued
operations by the Company or any Subsidiary of the Company during such period (each such Person, property, business or asset so
sold, transferred or otherwise disposed of, closed or classified, a "Sold Entity or Business"), in each case based on the Disposed
EBITDA  of  such  Sold  Entity  or  Business  for  such  period  (including  the  portion  thereof  occurring  prior  to  such  sale,  transfer,
disposition, closure, classification or conversion) determined on a historical Pro Forma Basis; and

38

 
 
effect of a change in accounting principles during such period to the extent included in Consolidated Net Income.

(4)        there  shall  be  excluded  in  determining  Consolidated  EBITDA  for  any  period  the  cumulative

Subsidiaries for such period determined on a consolidated basis in accordance with GAAP.

(p)        "Consolidated  Net  Income"  means,  for  any  period,  the  net  income  (loss)  of  the  Company  and  its

(q)        "Contingent  Obligation"  means,  as  to  any  Person,  any  direct  or  indirect  liability,  contingent  or
otherwise,  of  that  Person  with  respect  to  any  Indebtedness,  lease,  dividend  or  other  obligation  of  another  Person  if  the  primary
purpose or intent of the Person incurring such liability, or the primary effect thereof, is to provide assurance to the obligee of such
liability  that  such  liability  will  be  paid  or  discharged,  or  that  any  agreements  relating  thereto  will  be  complied  with,  or  that  the
holders of such liability will be protected (in whole or in part) against loss with respect thereto.

(r)    "Conversion Premium" means the quotient obtained by dividing (x) the Conversion Price in effect as
of  the  applicable  date  of  determination,  by  (y)  the  arithmetic  average  of  the  ten  (10)  Weighted  Average  Prices  of  the  Common
Stock  on  each  Trading  Day  during  the  ten  (10)  consecutive  Trading  Days  immediately  preceding  the  applicable  date  of
determination.  All  such  determinations  to  be  appropriately  adjusted  for  any  stock  split,  stock  dividend,  stock  combination,
reclassification or other similar transaction during such period.

convertible into or exercisable or exchangeable for shares of Common Stock.

(s)        "Convertible  Securities"  means  any  stock  or  securities  (other  than  Options)  directly  or  indirectly

(t)    "Disposed EBITDA" means with respect to any Sold Entity or Business for any period, the amount for
such  period  of  Consolidated  EBITDA  of  such  Sold  Entity  or  Business  (determined  as  if  references  to  the  Company  and  its
Subsidiaries in the definition of the term "Consolidated EBITDA" (and in the component financial definitions used therein) were
references to such Sold Entity or Business and its Subsidiaries), all as determined on a consolidated basis for such Sold Entity or
Business.

(u)       "Eligible Market"  means  the  Principal  Market,  The  New  York  Stock  Exchange,  the  Nasdaq  Capital
Market, the Nasdaq Global Market, the Nasdaq Global Select Market, the NYSE American, the OTC QX, the OTC QB or the OTC
Pink.

(v)    "Equity Conditions" means each of the following conditions: (i) either (x) one or more Registration
Statements covering all of the Interest Shares to be issued on the applicable Interest Date or the shares of Common Stock issuable
upon conversion of the Conversion Amount that is subject to the applicable Company Optional Redemption, as applicable, shall be
effective and available for the resale of such shares, in accordance with the terms of the Registration Rights Agreement or (y) all
Interest Shares issuable on the applicable Interest Date or the shares of Common Stock issuable upon conversion of the Conversion
Amount that is subject to the applicable Company Optional Redemption, as applicable, requiring the satisfaction of the

39

 
 
Equity  Conditions,  shall  be  eligible  for  sale  without  restriction  or  limitation  pursuant  to  Rule  144  and  without  the  need  for
registration under any applicable federal or state securities laws; (ii) the Company shall have no knowledge of any fact that would
cause  (x)  the  applicable  Registration  Statements  required  pursuant  to  the  Registration  Rights  Agreement  not  to  be  effective  and
available for the resale of the Interest Shares issuable on the applicable Interest Date or the shares of Common Stock issuable upon
conversion of the Conversion Amount that is subject to the applicable Company Optional Redemption, as applicable, requiring the
satisfaction of the Equity Conditions, in accordance with the terms of the Registration Rights Agreement or (y) the Interest Shares
issuable on the applicable Interest Date or the shares of Common Stock issuable upon conversion of the Conversion Amount that is
subject  to  the  applicable  Company  Optional  Redemption,  as  applicable,  requiring  the  satisfaction  of  the  Equity  Conditions,  not
being eligible for sale without restriction or limitation pursuant to Rule 144 and without the requirement to be in compliance with
Rule 144(c)(1) (or any successor thereto) promulgated under the Securities Act and any applicable state securities laws; (iii) the
Interest  Shares  issuable  on  the  applicable  Interest  Date  requiring  the  satisfaction  of  the  Equity  Conditions  may  be  issued  in  full
without  violating  Section  3(d)  hereof;  (iv)  the  Interest  Shares  issuable  on  the  applicable  Interest  Date  or  the  shares  of  Common
Stock  issuable  upon  conversion  of  the  Conversion  Amount  that  is  subject  to  the  applicable  Company  Optional  Redemption,  as
applicable, requiring the satisfaction of the Equity Conditions may be issued in full without violating the rules or regulations of the
Principal Market; (v) the Common Stock is designated for quotation on the Principal Market and shall not have been suspended
from  trading  on  such  exchange  or  market;  and  (vi)  if  the  event  requiring  satisfaction  of  the  Equity  Conditions  is  a  Company
Optional  Redemption,  an  Event  of  Default  Redemption  or  a  Change  of  Control  Redemption,  from  and  after  the  applicable
Company Optional Redemption Notice, Event of Default Notice or Change of Control Notice, as applicable, the Company shall
have delivered shares of Common Stock pursuant to the terms of this Note to the Holder on a timely basis as set forth in Section
3(c) hereof.

applicable date of determination, the Equity Conditions have not each been satisfied (or waived in writing by the Holder).

(w)        "Equity  Conditions  Failure"  means  that  on  the  applicable  date  of  determination  through  the

(x)    "Equity Interests" means (a) all shares of capital stock (whether denominated as common capital stock
or preferred capital stock), equity interests, beneficial, partnership or membership interests, joint venture interests, participations or
other  ownership  or  profit  interests  in  or  equivalents  (regardless  of  how  designated)  of  or  in  a  Person  (other  than  an  individual),
whether  voting  or  non-voting  and  (b)  all  securities  convertible  into  or  exchangeable  for  any  of  the  foregoing  and  all  warrants,
Options or other rights to purchase, subscribe for or otherwise acquire any of the foregoing, whether or not presently convertible,
exchangeable or exercisable.

(y)    "Exchange Act" means the Securities Exchange Act of 1934, as amended.

Eligible Market, regular way, without the right to receive

(z)    "Ex-Dividend Date" means the first date on which shares of the Common Stock trade on the applicable

40

 
 
the issuance, dividend or distribution in question, from the Company or, if applicable, from the seller of Common Stock on such
Eligible Market (in the form of due bills or otherwise) as determined by such Eligible Market.

(aa)        "Fundamental  Transaction"  means  (A)  that  the  Company  shall,  directly  or  indirectly,  including
through Subsidiaries, Affiliates or otherwise, in one or more related transactions, (i) consolidate or merge with or into (whether or
not the Company is the surviving corporation) another Subject Entity, or (ii) sell, assign, transfer, convey or otherwise dispose of all
or  substantially  all  of  the  properties  or  assets  of  the  Company  and  its  "significant  subsidiaries"  (as  defined  in  Rule  1-02  of
Regulation S-X), taken as a whole, to one or more Subject Entities, or (iii) make, or allow one or more Subject Entities to make, or
allow the Company to be subject to or have its Common Stock be subject to or party to one or more Subject Entities making, a
purchase,  tender  or  exchange  offer  that  is  accepted  by  the  holders  of  greater  than  either  (x)  50%  of  the  outstanding  shares  of
Common  Stock,  (y)  50%  of  the  outstanding  shares  of  Common  Stock  calculated  as  if  any  shares  of  Common  Stock  held  by  all
Subject Entities making or party to, or Affiliated with any Subject Entities making or party to, such purchase, tender or exchange
offer were not outstanding; or (z) such number of shares of Common Stock such that all Subject Entities making or party to, or
Affiliated with any Subject Entity making or party to, such purchase, tender or exchange offer, become collectively the beneficial
owners (as defined in Rule 13d-3 under the Exchange Act) of greater than 50% of the outstanding shares of Common Stock, or (iv)
consummate  a  share  purchase  agreement  or  other  business  combination  (including,  without  limitation,  a  reorganization,
recapitalization, spin-off or scheme of arrangement) with one or more Subject Entities whereby such Subject Entities, individually
or in the aggregate, acquire, either (x) greater than 50% of the outstanding shares of Common Stock, (y) greater than 50% of the
outstanding shares of Common Stock calculated as if any shares of Common Stock held by all the Subject Entities making or party
to, or Affiliated with any Subject Entity making or party to, such stock purchase agreement or other business combination were not
outstanding;  or  (z)  such  number  of  shares  of  Common  Stock  such  that  the  Subject  Entities  become  collectively  the  beneficial
owners (as defined in Rule 13d-3 under the Exchange Act) of greater than 50% of the outstanding shares of Common Stock, or (v)
reorganize,  recapitalize  or  reclassify  its  Common  Stock,  (B)  that  the  Company  shall,  directly  or  indirectly,  including  through
Subsidiaries,  Affiliates  or  otherwise,  in  one  or  more  related  transactions  allow  any  Subject  Entity  individually  or  the  Subject
Entities in the aggregate to be or become the "beneficial owner" (as defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, whether through acquisition, purchase, assignment, conveyance, tender, tender offer, exchange, reduction in outstanding
shares  of  Common  Stock,  merger,  consolidation,  business  combination,  reorganization,  recapitalization,  spin-off,  scheme  of
arrangement, reorganization, recapitalization or reclassification or otherwise in any manner whatsoever, of either (x) greater than
50% of the aggregate ordinary voting power represented by issued and outstanding Common Stock, (y) greater than 50% of the
aggregate ordinary voting power represented by issued and outstanding Common Stock not held by all such Subject Entities as of
the Subscription Date calculated as if any shares of Common Stock held by all such Subject Entities were not outstanding, or (z) a
percentage of the aggregate ordinary voting power represented by issued and outstanding shares of Common Stock or other equity
securities  of  the  Company  sufficient  to  allow  such  Subject  Entities  to  effect  a  statutory  short  form  merger  or  other  transaction
requiring other stockholders of the Company to surrender their shares of Common Stock without approval of the stockholders of
the Company or (C) directly or indirectly,

41

 
 
including through Subsidiaries, Affiliates or otherwise, in one or more related transactions, the issuance of or the entering into any
other instrument or transaction structured in a manner to circumvent, or that circumvents, the intent of this definition in which case
this definition shall be construed and implemented in a manner otherwise than in strict conformity with the terms of this definition
to the extent necessary to correct this definition or any portion of this definition which may be defective or inconsistent with the
intended treatment of such instrument or transaction.

effect on the Subscription Date.

(bb)        "GAAP"  means  United  States  generally  accepted  accounting  principles,  consistently  applied,  as  in

(cc)    "Grace Period" shall have the meaning ascribed to such term in the Registration Rights Agreement.

(dd)    "Group" means a "group" as that term is used in Section 13(d) of the Exchange Act and as defined in

Rule 13d-5 thereunder.

(ee)    "Indebtedness" of any Person means, without duplication (i) all indebtedness for borrowed money, (ii)
all obligations issued, undertaken or assumed as the deferred purchase price of property or services, including (without limitation)
"capital  leases"  in  accordance  with  GAAP  (other  than  trade  payables  entered  into  in  the  ordinary  course  of  business),  (iii)  all
reimbursement  or  payment  obligations  with  respect  to  letters  of  credit,  surety  bonds  and  other  similar  instruments,  (iv)  all
obligations evidenced by notes, bonds, debentures or similar instruments, including obligations so evidenced incurred in connection
with the acquisition of property, assets or businesses, (v) all indebtedness created or arising under any conditional sale or other title
retention agreement, or incurred as financing, in either case with respect to any property or assets acquired with the proceeds of
such  indebtedness  (even  though  the  rights  and  remedies  of  the  seller  or  bank  under  such  agreement  in  the  event  of  default  are
limited to repossession or sale of such property), (vi) all monetary obligations under any leasing or similar arrangement which, in
connection with GAAP, consistently applied for the periods covered thereby, is classified as a capital lease, (vii) all indebtedness
referred  to  in  clauses  (i)  through  (vi)  above  secured  by  (or  for  which  the  holder  of  such  Indebtedness  has  an  existing  right,
contingent or otherwise, to be secured by) any mortgage, deed of trust, lien, pledge, charge, security interest or other encumbrance
of  any  nature  whatsoever  in  or  upon  any  property  or  assets  (including  accounts  and  contract  rights)  with  respect  to  any  asset  or
property owned by any Person, even though the Person which owns such assets or property has not assumed or become liable for
the payment of such indebtedness, (with the amount of such indebtedness, in the case where the Person has not assumed or become
liable for the payment of such indebtedness) equal to the lesser of (x) the outstanding principal amount of such indebtedness and (y)
the fair market value of the assets securing such indebtedness) and (viii) all Contingent Obligations in respect of indebtedness of
others of the kinds referred to in clauses (i) through (vii) above.

(ff)    "Initial Closing Date" shall have the meaning set forth in the Securities Purchase Agreement.

average of the Weighted Average Prices of the Common Stock on

(gg)    "Interest Conversion Price" means as of any Interest Date, that price which shall be the arithmetic

42

 
 
each  Trading  Day  during  the  ten  (10)  consecutive  Trading  Days  immediately  preceding  the  applicable  Interest  Date.  All  such
determinations to be appropriately adjusted for any stock split, stock dividend, stock combination, reclassification or other similar
transaction occurring during such period.

(hh)       "Interest Notice Due Date"  means  the  fifteenth  (15th)  Trading  Day  prior  to  the  applicable  Interest

Date.

(ii)    "Interest Reset Date" means each of (i) January 30, 2019, (ii) January 30, 2020, (iii) February 1, 2021
(each  of  the  foregoing  (i)  through  (iii),  an  "Anniversary  Interest  Reset  Date")  and  (iv)  any  applicable  Event  of  Default
Redemption Notice Date.

(jj)    "Interest Rate" means:

If the Conversion Premium

Then the Interest Rate

And the Interest Rate from

(as of January 30, 2018 for

(which shall be determined

the applicable Interest Reset

the second column and as of

on January 30, 2018) from

Date until the next

the applicable Interest Reset

the Issuance Date

subsequent Interest Reset

Date for the third column)

through the first Interest

Date shall be:

is:

Reset Date shall be:

1.0 or less

1.05

6.0%

6.0%

43

4.0%

4.3%

 
 
 
1.10

1.15

1.20

1.25

1.30

1.35

1.40

6.0%

6.0%

6.0%

6.0%

6.0%

8.0%

10.0%

44

4.7%

5.0%

5.3%

5.7%

6.0%

8.0%

10.0%

 
 
1.45 or higher

12.0%

12.0%

If the Conversion Premium is between two Conversion Premium amounts in the table above, the Interest Rate will be determined
by straight-line interpolation between the Interest Rates set forth for the higher and lower Conversion Premium amounts.

Upon a 10-K Filing Failure (as defined below), any applicable Interest Rate then in effect shall automatically be increased by an
additional  200  bps  (e.g.  from  4.7%  to  6.7%).  Such  increased  Interest  Rate  shall  continue  in  effect  until  the  next  Anniversary
Interest Reset Date. Upon the next Anniversary Interest Reset Date, the Interest Rate will adjust according to table above; provided
that if the Company has not effected the 10-K Filing Remedy (as defined below) by such date, then the reset Interest Rate will be
further  increased  by  200  bps  and  will  continue  in  effect  until  the  next  Anniversary  Interest  Reset  Date,  at  which  time  this
mechanism will be  repeated.  For  the  avoidance  of  doubt,  on  any  Anniversary  Interest Reset Date where there is no 10-K Filing
Failure and where any applicable 10-K Filing Remedy has been effected, the reset Interest Rate will be determined according to the
table above without adding 200 bps. For purposes hereof, (i) the "10-K Filing Failure" means that the Company fails on or prior to
each April 30 while this Note is outstanding to have filed the Form 10-K and any subsequent required periodic or current reports
required to be filed by the Company prior to each such date under the Exchange Act (including audited financial statements for the
fiscal years ended prior to each such date) and (ii) a "10-K Filing Remedy" means the Company shall have filed with the SEC the
Form 10-K and all subsequent required periodic and current reports required to be filed under the Exchange Act be filed by the
Company prior to such date and there shall not exist any Event of Default.

(kk)    "Junior Claims" means any Indebtedness or securities of the Company or any of its Subsidiaries of
any class junior in rank to the Notes and the Additional Notes in respect of the preferences as to distributions and payments upon a
Liquidation Event, including, without limitation, any Equity Securities of the Company or any of its Subsidiaries.

(ll)    "Lead Investor" means Starboard Value and Opportunity Master Fund Ltd.

(mm)    "Liquidation    Event" means    the voluntary or involuntary liquidation, dissolution or winding up
of  the  Company  or  such  Subsidiaries  the  assets  of  which  constitute  all  or  substantially  all  of  the  assets  of  the  business  of  the
Company and its Subsidiaries

45

 
 
taken as a whole, in a single transaction or series of transactions, or adoption of any plan for the same.

(nn)       "Make-Whole  Change  of  Control"  means  any  Change  of  Control  in  which  more  than  ten  percent
(10%) of the consideration received or to be received by the holders of Common Stock (excluding cash payments for fractional
shares or pursuant to dissenters rights), in connection with such transaction or event, consists of cash.

(oo)    "Make-Whole Change of Control Premium" means a cash amount per $1,000 principal amount of
Notes being redeemed in a Make-Whole Change of Control determined by multiplying the applicable Make-Whole Stock Price (as
adjusted  for  any  stock  dividend,  stock  split,  stock  combination,  reclassification  or  similar  transaction  occurring  after  the
Subscription Date) by the amount set forth in the table below (the "Final Make-Whole Table"), with such amount corresponding
to the date of the Make-Whole Change of Control occurring after the date in the first column but prior to the date, if any, on the
immediately following row of the first column of the Final Make-Whole Table:

Make-Whole Stock Price

Date

$

20.00

  $

23.62

  $

25.00

  $

28.50

  $

30.00

  $

31.29

  $

January 5, 2018

January 7, 2019

January 7, 2020

January 7, 2021

January 5, 2022

5.32

4.21

3.21

2.37

0.00

6.19

5.10

3.96

2.82

0.00

6.20

5.21

4.13

3.01

0.00

7.44

6.49

5.34

4.06

0.00

7.67

7.15

5.96

4.60

0.00

8.65

7.71

6.50

5.07

0.00

35.00   $ 37.05   $ 40.00   $ 45.00   $ 50.00   $ 55.00
6.79  
5.87  
4.64  
3.09  
0.00  

2.89  
2.26  
1.40  
0.00  
0.00  

3.95  
3.17  
2.11  
0.00  
0.00  

5.08  
4.23  
3.06  
1.36  
0.00  

6.00  
5.10  
3.89  
2.28  
0.00  

0.00

1.62

2.10

0.94

0.00

The exact Make-Whole Stock Price and Change of Control Redemption Date may not be set forth in the Final Make-Whole Table,
in  which  case,  if  the  Make-Whole  Stock  Price  is  between  two  such  amounts  in  the  Final  Make-Whole  Table  or  the  Change  of
Control  Redemption  Date  is  between  two  Change  of  Control  Redemption  Dates  in  the  Final  Make-Whole  Table,  the  applicable
value will be determined by straight-line interpolation between the applicable value set forth for the higher and lower Make-Whole
Stock Prices and the earlier and later Change of Control Redemption Dates, as applicable, based on a 365-day year.

(pp)       "Make-Whole Stock Price"  means,  for  any  Make-Whole  Change  of  Control:  (A)  if  the  holders  of
Common Stock receive only cash in consideration for their shares of Common Stock in such Make-Whole Change of Control, the
amount of cash paid per share of

46

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Common  Stock  in  such  Make-Whole  Change  of  Control;  and  (B)  in  all  other  cases,  the  arithmetic  average  of  the  Closing  Sale
Prices for the five (5) consecutive Trading Days ending on, and including, the Trading Day immediately before the effective date of
such Make-Whole Change of Control (all such determinations to be appropriately adjusted for any stock split, stock dividend, stock
combination, reclassification or other similar transaction during such period).

(qq)    "Maximum Percentage" means, initially, 4.99%, which may be increased or decreased in accordance
with  the  provisions  of  Section  3(d);  provided,  however,  that  upon  receipt  by  the  Holder  of  a  Company  Optional  Redemption
Notice,  then  unless  the  Holder  elects  a  lower  Maximum  Percentage  in  accordance  with  the  provisions  of  Section  3(d),  the
Maximum Percentage shall immediately and automatically, without any further action by the Holder, be set at 9.99%.

or Convertible Securities.

(rr)    "Options" means any rights, warrants or options to subscribe for or purchase shares of Common Stock

(ss)    "Parent Entity" of a Person means an entity that, directly or indirectly, controls the applicable Person,
including such entity whose common capital stock or equivalent equity security is quoted or listed on an Eligible Market (or, if so
elected by the Required Holders, any other market, exchange or quotation system), or, if there is more than one such Person or such
entity, the Person or entity designated by the Required Holders or in the absence of such designation, such Person or entity with the
largest public market capitalization as of the date of consummation of the Fundamental Transaction.

(tt)        "Permitted  Indebtedness"  means  (i)  Indebtedness  evidenced  by  this  Note,  the  Other  Notes,  the
Additional Notes, the Rights Offering Notes, if any, and Backstop Commitment Notes, if any, (ii) unsecured Indebtedness incurred
by the Company that is made expressly subordinate in right of payment to the Indebtedness evidenced by this Note, as reflected in a
written agreement acceptable to the Required Holders and approved by the Required Holders in writing, and which Indebtedness
does not provide at any time for (a) the payment, prepayment, repayment, repurchase or defeasance, directly or indirectly, of any
principal or premium, if any, thereon until ninety-one (91) days after the Maturity Date or later and (b) total interest and fees at a
rate  in  excess  of  12.00%  per  annum,  (iii)  Indebtedness  in  an  aggregate  outstanding  principal  amount  not  to  exceed  $50,000,000
incurred under a revolving credit facility; (iv) Indebtedness with respect to capital leases in an aggregate principal amount not to
exceed $40,000,000, (v) Indebtedness secured by Permitted Liens described in clauses (iv) of the definition of Permitted Liens, (vi)
existing Indebtedness described on Schedule 31(tt) attached hereto as in effect on the Subscription Date, and any refinancings and
extensions  thereof,  provided  that  (A)  the  principal  amount  plus  unpaid  accrued  interest  and  premium  thereon  and  applicable
discounts, fees, commissions and expenses thereunder shall not be increased, (B) the maturity thereof is not earlier than ninety (90)
days after the Maturity Date, (C) if the Indebtedness being refinanced or extended is subordinated in right of payment to this Note,
the  Other  Notes  and  the  Additional  Notes  or  any  guarantees  thereof,  such  refinanced  or  extended  Indebtedness  shall  be
subordinated in right of payment to this Note, the Other Notes, any Additional Notes and any guarantees thereof on terms at least as
favorable to the Holder as those contained in the documentation governing the

47

 
 
Indebtedness  being  refinanced  or  extended,  (D)  no  refinanced  or  extended  Indebtedness  shall  have  different  obligors,  or  greater
guarantees or security than, the Indebtedness being refinanced or extended and (E) if the Indebtedness being refinanced or extended
is secured by any Collateral, such refinanced or extended Indebtedness may be secured by such Collateral on terms relating to such
Collateral  not  materially  less  favorable  to  this  Note,  the  Other  Notes  and  any  Additional  Notes  than  those  contained  in  the
documentation  (including  any  intercreditor  agreement)  governing  the  Indebtedness  being  refinanced  or  extended,  (any  such
Indebtedness,  "Refinancing  Indebtedness"),  (vii)  intercompany  Indebtedness  among  the  Company  and  any  Subsidiaries,  (viii)
Indebtedness  arising  under  swap  or  interest  rate  contracts  entered  into  in  the  ordinary  course  of  business,  (ix)  Contingent
Obligations  in  respect  of  Indebtedness  otherwise  permitted  hereunder,  (x)  direct  or  Contingent  Obligations  arising  under  surety
bonds, letters of credit and similar instruments (including any related indemnity agreement) entered into in the ordinary course of
business and consistent with past practice, (xi) Indebtedness in respect of cash management agreements entered into in the ordinary
course of business, (xii) Indebtedness of foreign Subsidiaries not exceeding $10,000,000 in the aggregate at any time outstanding,
(xiii)  Indebtedness  under  corporate  credit  cards  in  an  aggregate  outstanding  principal  amount  not  to  exceed  $3,000,000,  (xiv)
Indebtedness of Persons acquired in an acquisition, provided that (x) such Indebtedness existed prior to such acquisition and was
not incurred in anticipation of such acquisition and (b) after giving effect to such acquisition, the Total Net Leverage Ratio is equal
to  or  less  than  immediately  prior  to  such  acquisition  and  (xv)  additional  Indebtedness  in  an  aggregate  principal  amount  not  to
exceed $5,000,000.

(uu)    "Permitted Liens" means (i) any Lien for taxes not yet due or delinquent or being contested in good
faith by appropriate proceedings for which adequate reserves have been established in accordance with GAAP, (ii) any statutory
Lien arising in the ordinary course of business by operation of law with respect to a liability that is not yet more than sixty (60)
days  overdue  or  delinquent,  (iii)  any  Lien  created  by  operation  of  law,  such  as  materialmen's  liens,  mechanics'  liens  and  other
similar liens, arising in the ordinary course of business with respect to a liability that is not yet due or delinquent or that are being
contested in good faith by appropriate proceedings, (iv) Liens (A) upon or in any equipment acquired or held by the Company or
any of its Subsidiaries to secure the purchase price of such equipment or Indebtedness incurred solely for the purpose of financing
the acquisition or lease of such equipment, or (B) existing on such equipment at the time of its acquisition, provided that the Lien is
confined solely to the property so acquired and improvements thereon, and the proceeds of such equipment, (v) Liens incurred in
connection  with  the  extension,  renewal  or  refinancing  of  the  Indebtedness  secured  by  Liens  of  the  type  described  in  clause  (iv)
above, provided that any extension, renewal or replacement Lien shall be limited to the property encumbered by the existing Lien
and the principal amount of the Indebtedness being extended, renewed or refinanced does not increase, (vi) leases or subleases and
licenses and sublicenses granted to others in the ordinary course of the Company's business, not interfering in any material respect
with the business of the Company and its Subsidiaries taken as a whole, (vii) Liens in favor of customs and revenue authorities
arising as a matter of law to secure payments of custom duties in connection with the importation of goods, (viii) Liens arising from
judgments, decrees or attachments in circumstances not constituting an Event of Default under Section 4(a)(ix); (ix) Liens securing
Permitted  Indebtedness  described  in  clause  (iv)  of  the  definition  of  Permitted  Indebtedness,  (x)  Liens  securing  existing
Indebtedness described on Schedule 31(tt) attached hereto

48

 
 
as  in  effect  on  the  Subscription  Date,  and  Liens  securing  any  refinancings  and  extensions  thereof  provided  that  any  collateral
securing such refinancings or extensions is not broader than the collateral that is subject to the Liens being refinanced or extended,
(xi) pledges or deposits in the ordinary course of business in connection with workers' compensation, unemployment insurance and
other social security legislation, (xii) deposits to secure performance of bids, trade contracts and leases, statutory obligations, surety
and appeal bonds, performance bonds and other obligations of a like nature in the ordinary course of business, (xiii) normal and
customary rights of setoff upon deposits of cash in favor of banks or other depository institutions, (xiv) Liens deemed to exist in
connection with investments in repurchase agreements in the ordinary course of business, (xv) Liens arising on any real property as
a result of eminent domain, condemnation or similar proceeding with respect to such real property, (xvi) Liens on any cash deposits
in connection with any letter of intent or purchase agreement relating to an acquisition, (xvii) customary rights of first refusal, "tag-
along"  and  "drag-along"  rights  with  respect  to  any  equity  interests  in  any  joint  venture,  (xviii)  Liens  on  assets  of  foreign
Subsidiaries securing obligations of foreign Subsidiaries not exceeding $10,000,000 in the aggregate at any time outstanding, (xix)
Liens  arising  under  the  Transaction  Documents,  (xx)  additional  Liens  securing  obligations  not  exceeding  $5,000,000  in  the
aggregate  at  any  time  outstanding,  and  (xxi)  Liens  securing  Permitted  Indebtedness  described  in  clause  (iii)  of  the  definition  of
Permitted  Indebtedness,  provided  that  such  Liens  are  subject  to  an  intercreditor  agreement  in  form  and  substance  reasonably
satisfactory to the Required Holders.

corporation, a trust, an unincorporated organization, any other entity and a government or any department or agency thereof.

(vv)        "Person"  means  an  individual,  a  limited  liability  company,  a  partnership,  a  joint  venture,  a

(ww)    Intentionally omitted.

market for the Common Stock, then the principal Eligible Market on which the Common Stock is then traded.

(xx)        "Principal  Market"  means  the  OTC  Markets,  or,  if  the  OTC  Markets  is  not  the  principal  trading

(yy)        "Pro  Forma  Basis,"  "Pro  Forma  Compliance"  and  "Pro  Forma  Effect"  means,  with  respect  to
compliance  with  any  test  or  covenant  hereunder,  that  all  Specified  Transactions  and  the  following  transactions  in  connection
therewith shall be deemed to have occurred as of the first day of the applicable period of measurement in such test or covenant: (a)
income statement items (whether positive or negative) attributable to the property or Person subject to such Specified Transaction,
(i) in the case of a sale, transfer or other disposition of all or substantially all equity interests in any Subsidiary of the Company or
any division, product line, or facility used for operations of the Company or any of its Subsidiaries, shall be excluded, and (ii) in the
case of a permitted acquisition or investment described in the definition of the term "Specified Transaction," shall be included, (b)
any  retirement  or  repayment  of  Indebtedness  and  (c)  any  Indebtedness  incurred  or  assumed  by  the  Company  or  any  of  its
Subsidiaries in connection therewith and if such Indebtedness has a floating or formula rate, shall have an implied rate of interest
for the applicable period for purposes of this definition determined by utilizing the rate that is or would be in effect with respect to
such Indebtedness as at the relevant date of determination.

49

 
 
(zz)        "Public  Announcement  Date"  means  (i)  the  Trading  Day  on  which  the  Company  first  publicly
announces on or prior to 9:30 a.m. New York time certain historical metrics agreed to in writing by the Company and the Lead
Investor,  including,  among  other  metrics,  the  number  of  shares  of  Common  Stock  outstanding  as  of  December  31,  2017,  in
connection  with  the  Initial  Closing  Date  (the  "Public  Announcement")  or  (ii)  in  case  the  Company  makes  the  Public
Announcement after 9:30 a.m. New York time, the first (1st) Trading Day immediately following the Public Announcement.

Market, the Nasdaq Global Market, the Nasdaq Global Select Market or the NYSE American.

([[)    "Qualified Market" means the Principal Market, The New York Stock Exchange, the Nasdaq Capital

Control Documentation.

(aaa)        “Qualifying  Change  of  Control”  means  a  Change  of  Control  pursuant  to  Qualifying  Change  of

(bbb)    “Qualifying Change of Control Documentation” means definitive documentation (as the same may
be amended in accordance with its terms) providing for a Change of Control transaction, which documentation is initially entered
into no later than August 5, 2020; provided that if such documentation is terminated in accordance with its terms and in connection
with such termination the Company enters into definitive documentation providing for a different Change of Control transaction (a
“Superior Proposal Termination”), such subsequent documentation shall be deemed to constitute Qualifying Change of Control
Documentation.

(ccc)        "Qualifying  Conditions"  means  that  both  at  the  time  of  and  immediately  after  the  applicable
proposed  action  or  omission  to  take  any  action,  by  the  Company  or  any  of  its  Subsidiary,  each  of  the  following  conditions  are
satisfied (or waived in writing by the Holder): (x) no Equity Conditions Failure has occurred, (ii) the Total Net Leverage Ratio is
less than or equal to 3:1 and (iii) the Form 10-K has been filed with the SEC.

(ddd)        "Redemption Dates"  means,  collectively,  the  Event  of  Default  Redemption  Dates,  the  Change  of
Control  Redemption  Dates,  the  Company  Optional  Redemption  Dates  and  the  Qualifying  Early  Redemption  Date,  each  of  the
foregoing, individually, a Redemption Date.

(eee)    "Redemption Notices" means, collectively, the Event of Default Redemption Notices, the Change of
Control Redemption Notices, the Company Optional Redemption Notices and the Qualifying Early Redemption Notice, each of the
foregoing, individually, a Redemption Notice.

(fff)    "Redemption Premium" means (i) in the event of an Event of Default set forth in Section 4(a)(iii) and
any Event of Default occurring at a time the Common Stock is not listed on a Qualified Market, 110% and (ii) in all other events,
100%.

Control Redemption Prices, the Company Optional Redemption

(ggg)    "Redemption Prices" means, collectively, the Event of Default Redemption Prices, the Change of

50

 
 
Prices and the Qualifying Early Redemption Price, each of the foregoing, individually, a Redemption Price.

Agreement.

(hhh)        "Registrable Securities"  shall  have  the  meaning  ascribed  to  such  term  in  the  Registration  Rights

(iii)        "Registration  Rights  Agreement"  means  that  certain  registration  rights  agreement  dated  as  of  the
Subscription  Date  by  and  among  the  Company  and  the  Buyers  relating  to,  among  other  things,  the  registration  for  resale  of  the
shares of Common Stock issuable upon conversion of this Note, the Other Notes and any Additional Notes and upon any exercise
of the Warrants.

Agreement.

(jjj)        "Registration  Statement"  shall  have  the  meaning  ascribed  to  such  term  in  the  Registration  Rights

Affiliate of such Person.

(kkk)    "Related Fund" means, with respect to any Person, a fund or account managed by such Person or an

the aggregate principal amount of the Notes and Additional Notes then outstanding.

(lll)    "Required Holders" means the holders of Notes of Additional Notes representing at least a majority of

Agreement.

(mmm)    "Rights Offering Notes" shall have the meaning ascribed to such term in the Securities Purchase

(nnn)    "SEC" means the United States Securities and Exchange Commission.

(ooo)    "Securities Act" means the Securities Act of 1933, as amended.

(ppp)    "Securities Purchase Agreement" means that certain securities purchase agreement dated as of the
Subscription Date by and among the Company and the Buyers of the Notes pursuant to which the Company issued the Notes, the
Additional Notes and Warrants.

among the Company, Starboard Value LP and the other parties signatory thereto.

(qqq)        "September  Agreement"  means  that  certain  Agreement,  dated  as  of  September  28,  2017  by  and

(rrr)        "Specified Transaction"  means,  with  respect  to  any  period,  any  investment,  sale,  transfer  or  other
disposition  of  assets  or  property,  incurrence  or  repayment  of  indebtedness,  restricted  payment,  or  other  event  that  by  the  terms
hereof requires such test or covenant to be calculated on a "Pro Forma Basis" or to be given "Pro Forma Effect."

(sss)        "Subject  Entity"  means  any  Person,  Persons  or  Group  or  any  Affiliate  or  associate  of  any  such

Person, Persons or Group.

(ttt)    "Subscription Date" means January 16, 2018.

51

 
 
(uuu)    "Subsidiary" shall have the meaning set forth in the Securities Purchase Agreement.

(vvv)    "Successor Entity" means one or more Person or Persons (or, if so elected by the Required Holders,
the  Company  or  Parent  Entity)  formed  by,  resulting  from  or  surviving  any  Fundamental  Transaction  or  one  or  more  Person  or
Persons (or, if so elected by the Required Holders, the Company or the Parent Entity) with which such Fundamental Transaction
shall have been entered into.

(www)    "Total Debt" shall mean, on any date of determination, the total Indebtedness of the Company and
its Subsidiaries at such time (excluding Indebtedness of the type described in clause (iii) of the definition of such term, except to
the extent of any unreimbursed drawings thereunder).

and cash equivalents (as defined in GAAP).

(xxx)    "Total Net Debt" shall mean, on any date of determination, (a) Total Debt minus (b) unrestricted cash

(yyy)    "Total Net Leverage Ratio" shall mean on any date of determination, the ratio of Total Net Debt on
such date to Consolidated EBITDA for the period of four consecutive fiscal quarters most recently ended on or prior to such date.
Each calculation of the Total Net Leverage Ratio hereunder shall be made on a Pro Forma Basis.

(zzz)    "Trading Day" means any day on which the Common Stock is traded on the Principal Market, or, if
the  Principal  Market  is  not  the  principal  trading  market  for  the  Common  Stock  on  such  day,  then  on  the  principal  securities
exchange or securities market on which the Common Stock is then traded; provided that "Trading Day" shall not include any day
on which the Common Stock is scheduled to trade on such exchange or market for less than 4.5 hours or any day that the Common
Stock is suspended from trading during the final hour of trading on such exchange or market (or if such exchange or market does
not designate in advance the closing time of trading on such exchange or market, then during the hour ending at 4:00:00 p.m., New
York Time).

([[[)    "Transaction Documents" shall have the meaning set forth in the Securities Purchase Agreement.

include all warrants issued in exchange therefor or replacement thereof.

(aaaa)    "Warrants" has the meaning ascribed to such term in the Securities Purchase Agreement, and shall

(bbbb)        "Weighted  Average  Price"  means,  for  any  security  as  of  any  date,  the  dollar  volume-weighted
average price for such security on the Principal Market during the period beginning at 9:30:01 a.m., New York Time (or such other
time as the Principal Market publicly announces is the official open of trading), and ending at 4:00:00 p.m., New York Time (or
such other time as the Principal Market publicly announces is the official close of trading) as reported by Bloomberg through its
"Volume at Price" functions, or, if the foregoing does not apply, the dollar volume-weighted average price of such security in the
over-the-counter market on the electronic bulletin board for such security during the period beginning at 9:30:01 a.m., New York
Time (or

52

 
 
such other time as such market publicly announces is the official open of trading), and ending at 4:00:00 p.m., New York Time (or
such  other  time  as  such  market  publicly  announces  is  the  official  close  of  trading)  as  reported  by  Bloomberg,  or,  if  no  dollar
volume- weighted average price is reported for such security by Bloomberg for such hours, the average of the highest Closing Bid
Price and the lowest closing ask price of any of the market makers for such security as reported in the OTC Link or "pink sheets"
by OTC Markets Group Inc. (formerly Pink OTC Markets Inc.). If the Weighted Average Price cannot be calculated for a security
on a particular date on any of the foregoing bases, the Weighted Average Price of such security on such date shall be the fair market
value as mutually determined by the Company and the Holder. If the Company and the Holder are unable to agree upon the fair
market  value  of  such  security,  then  such  dispute  shall  be  resolved  pursuant  to  Section  23.  All  such  determinations  to  be
appropriately  adjusted  for  any  stock  dividend,  stock  split,  stock  combination,  reclassification  or  similar  transaction  occurring
during the applicable calculation period.

[Signature Page Follows]

53

 
 
IN WITNESS WHEREOF, the Company has caused this Note to be duly executed as of the Issuance Date set out

above.

COMSCORE, INC.

By:
Name:
Title:

[Signature Page to Note]

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule 31(tt)

Permitted Indebtedness

comScore Inc: 
Banc of America Leasing and Capital 
Master Lease Agreement dated December 12, 2006 
Lease Schedule #24 (3/31/15) - #27 (12/31/15) 
$2,720,000

Dell Financial Services 
Master Lease Agreement dated August 3, 2012 
Lease Schedule #9 (2/1/15) – Lease Schedule #19 (1/1/17) 
$5,320,000

Bank of America, N.A 
Letters of Credit (Office Lease Security Deposit) 
$3,475,000

comScore BV: 
Dell Financial Services 
European Master Lease Agreement dated July 23, 2012 
Lease Schedule #3 (8/1/15) 
$155,000

 
 
 
EXHIBIT I

COMSCORE, INC.

CONVERSION NOTICE

Reference is made to the Senior Secured Convertible Note (the "Note") issued to the undersigned by comScore, Inc., a Delaware
corporation  (the  "Company").  In  accordance  with  and  pursuant  to  the  Note,  the  undersigned  hereby  elects  to  convert  the
Conversion  Amount  (as  defined  in  the  Note)  below  into  shares  of  Common  Stock,  par  value  $0.001  per  share  (the  "Common
Stock"), of the Company, as of the date specified below.

Date of Conversion:     

Aggregate Conversion Amount to be converted:    

Please confirm the following information:

Conversion Price:    

Number of shares of Common Stock to be issued:

Please issue the Common Stock into which the Note is being converted in the following name and to the following address:

Issue to:     

Facsimile Number and Electronic Mail:     

Authorization:    

By:     

Title:     

Dated:     

Account Number:     
(if electronic book entry transfer)

Transaction Code Number:     
(if electronic book entry transfer)

    
    
 
 
 
The  Company  hereby  acknowledges  this  Conversion  Notice  and  hereby  directs  American  Stock  Transfer  &  Trust
Company  to  issue  the  above  indicated  number  of  shares  of  Common  Stock  in  accordance  with  the  Transfer  Agent  Instructions
dated January __, 2018 from the Company and acknowledged and agreed to by American Stock Transfer & Trust Company.

ACKNOWLEDGMENT

COMSCORE, INC.

By:

Name:
Title:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DESCRIPTION OF SECURITIES

Exhibit 4.9

The following is a summary of the material terms of our securities registered under Section 12 of the Securities Exchange Act of 1934, as amended (the
“Exchange Act”). The summary is subject to and qualified in its entirety by reference to our amended and restated certificate of incorporation and bylaws,
each of which is incorporated by reference as an exhibit to the Annual Report on Form 10-K of which this exhibit is a part. The following also summarizes
certain provisions of the Delaware General Corporation Law (the “DGCL”) and is subject to and qualified in its entirety by reference to the DGCL.

General

Our authorized capital stock consists of 150,000,000 shares of common stock, par value $0.001 per share, and 5,000,000 shares of preferred stock, par

value $0.001 per share, all of which shares of preferred stock are undesignated.

Common Stock

Each holder of our common stock is entitled to one vote for each share on all matters to be voted upon by the stockholders, and there are no cumulative
rights. Subject to any preferential rights of any outstanding preferred stock, holders of our common stock are entitled to receive ratably the dividends, if any,
as may be declared from time to time by the board of directors out of funds legally available therefor. If there is a liquidation, dissolution or winding up of our
company, holders of our common stock would be entitled to share in our assets remaining after the payment of liabilities and any preferential rights of any
outstanding preferred stock.

In  all  matters,  other  than  the  election  of  directors  and  except  as  otherwise  required  by  law,  the  affirmative  vote  of  the  majority  of  shares  present  or
represented by proxy at a meeting and entitled to vote on the subject matter shall be the act of the stockholders. Directors are elected by a plurality of the
votes of the shares present in person or represented by proxy and entitled to vote on the election of directors.

Holders  of  our  common  stock  have  no  preemptive  or  conversion  rights  or  other  subscription  rights,  and  there  are  no  redemption  or  sinking  fund
provisions applicable to the common stock. The outstanding shares of common stock are fully paid and non-assessable. The rights, preferences and privileges
of the holders of our common stock are subject to, and may be adversely affected by, the rights of the holders of shares of any series of preferred stock that we
may designate and issue in the future.

Our  common  stock  is  listed  on  the  Nasdaq  Global  Select  Market  under  the  symbol  SCOR.  The  transfer  agent  and  registrar  for  the  common  stock  is
American Stock Transfer & Trust Company, LLC. Its address is 59 Maiden Lane, Plaza Level, New York, NY 10038, and its telephone number is (800) 937-
5449.

Warrants

In  June  2019,  we  issued  warrants,  including  Series  A  and  Series  B-2  Warrants,  to  CVI  Investments,  Inc.  (“CVI”)  in  connection  with  a  private

placement that closed on June 26, 2019 (the “Closing Date”).

The Series A Warrants are exercisable for a period of five years from the Closing Date and are currently exercisable into 5,457,026 shares of common

stock. The exercise price for the Series A Warrants is $12.00.

The Series B-2 Warrants are exercisable by the holders at any time prior to the twelve-month anniversary of the Closing Date, as adjusted pursuant to
the terms of the Series B-2 Warrants. The Series B-2 Warrants provide the holders the right to purchase an aggregate of up to 1,121,076 shares of common
stock at an exercise price of $8.92.

If all of the Series B-2 Warrants have not been exercised prior to their expiration date, we will have the right, subject to prior notice to the holders and
certain equity, volume and other conditions, to force the exercise of any unexercised portion of the Series B-2 Warrants by such holders. The forced exercise
price for the Series B-2 Warrants,

        
 
 
Exhibit 4.9

if applicable, will be 85.0% of the VWAP of our common stock on the date immediately preceding the expiration date of the Series B-2 Warrants.

The exercise prices for the Series A and Series B-2 Warrants are subject to anti-dilution adjustment in certain circumstances. In addition, if and to the
extent the exercise of any warrants would, together with the issuances of common stock to CVI on the Closing Date and the shares issued pursuant to the
exercise of any other warrants, result in the issuance of 20.0% or more of our outstanding common stock on the Closing Date, then we intend to, in lieu of
issuing such shares, settle the obligation to issue such shares in cash. CVI may not exercise such warrants to the extent (but only to the extent) it or any of its
affiliates  would  beneficially  own  a  number  of  shares  of  our  common  stock  which  would  exceed  4.99%.  CVI  has  the  right,  in  its  discretion,  to  raise  this
threshold up to 9.99% with 60 days' notice to us.

Applicable Forum, Venue, and Jurisdiction

Our bylaws establish the Court of Chancery in the State of Delaware as the exclusive forum for any derivative action or proceeding brought by or on
behalf of the company, any action asserting a breach of fiduciary duty by a director, officer or employee of the company to the company or its stockholders,
any action asserting a claim under the DGCL, our amended and restated certificate of incorporation or bylaws, or any action asserting a claim governed by the
internal affairs doctrine unless otherwise agreed to by us.

However,  the  exclusive  forum  provision  would  not  apply  to  suits  brought  to  enforce  any  liability  or  duty  created  by  the  Securities  Act  of  1933,  as
amended, or the Exchange Act, or any other claim for which the federal courts have exclusive jurisdiction. To the extent any such claims may be based upon
federal law claims, Section 27 of the Exchange Act creates exclusive federal jurisdiction over all suits brought to enforce any duty or liability created by the
Exchange Act or the rules and regulations thereunder. Furthermore, Section 22 of the Securities Act creates concurrent jurisdiction for the federal and state
courts over all suits brought to enforce any duty or liability created by the Securities Act or the rules and regulations thereunder.

Effect of Certain Provisions of our Amended and Restated Certificate of Incorporation and Bylaws and the Delaware Anti-Takeover Statute

Some provisions of Delaware law and our amended and restated certificate of incorporation and bylaws contain provisions that could make the following

transactions more difficult:

•

•

•

acquisition of us by means of a tender offer;

acquisition of us by means of a proxy contest or otherwise; or

removal of our incumbent officers and directors

These provisions, summarized below, are expected to discourage coercive takeover practices and inadequate takeover bids and to promote stability in our

management. These provisions are also designed to encourage persons seeking to acquire control of us to first negotiate with our board of directors.

Amended and Restated Certificate of Incorporation and Bylaws

Our amended and restated certificate of incorporation and our bylaws provide for the following:

•

Undesignated Preferred Stock. The ability to authorize undesignated preferred stock makes it possible for our board of directors to issue one or more
series of preferred stock with voting or other rights or preferences that could impede the success of any attempt to change control of the company.
These and other provisions may have the effect of deferring hostile takeovers or delaying changes in control or management of us.

        
 
 
Exhibit 4.9

•

•

•

•

•

Stockholder Meetings. Our charter documents provide that a special meeting of stockholders may be called only by resolution adopted by the board
of directors, the chairman of the board of directors or the chief executive officer.

Requirements for Advance Notification of Stockholder Nominations and Proposals. Our bylaws establish advance notice procedures with respect to
stockholder proposals and the nomination of candidates for election as directors, other than nominations made by or at the direction of the board of
directors or a committee of the board of directors.

Board Classification. Our board of directors is divided into three classes. The directors in each class serve for a three-year term, one class being
elected each year by our stockholders. This system of electing and removing directors may tend to discourage a third party from making a tender
offer  or  otherwise  attempting  to  obtain  control  of  us,  because  it  generally  makes  it  more  difficult  for  stockholders  to  replace  a  majority  of  the
directors.

Limits on Ability of Stockholders to Act by Written Consent. We have provided in our certificate of incorporation that our stockholders may not act by
written consent. This limit on the ability of our stockholders to act by written consent may lengthen the amount of time required to take stockholder
actions. As a result, a holder controlling a majority of our capital stock would not be able to amend our bylaws or remove directors without holding a
meeting of our stockholders called in accordance with our bylaws.

Amendment  of  Certificate  of  Incorporation  and  Bylaws.  The  amendment  of  the  above  provisions  of  our  amended  and  restated  certificate  of
incorporation and bylaws requires approval by holders of at least two-thirds of our outstanding capital stock entitled to vote generally in the election
of directors.

Delaware Anti-Takeover Statute

We are subject to Section 203 of the DGCL, which prohibits a Delaware corporation from engaging in any business combination with any interested

stockholder for a period of three years after the date that such stockholder became an interested stockholder, with the following exceptions:

•

•

•

before such date, the board of directors of the corporation approved either the business combination or the transaction that resulted in the stockholder
becoming an interested stockholder;

upon completion of the transaction that resulted in the stockholder becoming an interested stockholder, the interested stockholder owned at least 85%
of  the  voting  stock  of  the  corporation  outstanding  at  the  time  the  transaction  began,  excluding  for  purposes  of  determining  the  voting  stock
outstanding (but not the outstanding voting stock owned by the interested stockholder) those shares owned (i) by persons who are directors and also
officers and (ii) employee stock plans in which employee participants do not have the right to determine confidentially whether shares held subject to
the plan will be tendered in a tender or exchange offer; or

on  or  after  such  date,  the  business  combination  is  approved  by  the  board  of  directors  and  authorized  at  an  annual  or  special  meeting  of  the
stockholders,  and  not  by  written  consent,  by  the  affirmative  vote  of  at  least  66  2/3%  of  the  outstanding  voting  stock  that  is  not  owned  by  the
interested stockholder.

In general, Section 203 defines business combination to include the following:

•

•

•

any merger or consolidation involving the corporation and the interested stockholder;

any sale, lease, exchange, mortgage, transfer, pledge or other disposition of 10% or more of either the assets or outstanding stock of the corporation
involving the interested stockholder;

subject  to  certain  exceptions,  any  transaction  that  results  in  the  issuance  or  transfer  by  the  corporation  of  any  stock  of  the  corporation  to  the
interested stockholder;

        
 
 
•

•

any transaction involving the corporation that has the effect of increasing the proportionate share of the stock of any class or series of the corporation
beneficially owned by the interested stockholder; or

the  receipt  by  the  interested  stockholder  of  the  benefit  of  any  loans,  advances,  guarantees,  pledges  or  other  financial  benefits  by  or  through  the
corporation.

In general, Section 203 defines interested stockholder as an entity or person who, together with affiliates and associates, beneficially owns, or within

three years prior to the determination of interested stockholder status did own, 15% or more of the outstanding voting stock of the corporation.

Exhibit 4.9

        
 
 
SEPARATION AND GENERAL RELEASE AGREEMENT

Exhibit 10.31

This  Separation  and  General  Release  Agreement  (“Agreement”)  is  made  as  of  the  5th  day  of  November,  2019,  (the

“Signature Date”) between comScore, Inc. (“Company”), a Delaware corporation, and Joseph Rostock (“Executive”).

WHEREAS, Company employed Executive as Chief Information and Technology Officer;

WHEREAS, Executive and Company are parties to that certain Change of Control and Severance Agreement effective as of

September 7, 2018, (the “Severance Agreement”);

WHEREAS,  Executive  and  Company  have  come  to  the  mutual  decision  that  it  is  in  their  respective  best  interests  that
Executive’s  employment  with  Company  be  terminated,  and  Executive  and  Company  desire  to  set  forth  the  terms  of  Executive’s
separation from the Company; and

WHEREAS, the Company wishes to have the opportunity to retain Executive for a period of time, as set forth below, for

the purpose of transitioning his duties prior to his separation from employment.

THEREFORE,  in  consideration  of  the  mutual  promises  contained  in  this  Agreement,  and  for  other  good  and  valuable
consideration,  the  receipt  and  sufficiency  of  which  are  acknowledged,  the  undersigned,  intending  to  be  legally  bound,  state  and
agree as provided below.

1.

Separation. Executive and Company mutually agree that Executive has resigned from his position as Chief Information
and Technology Officer as of November 5, 2019 (the “Resignation Date”). The Parties further agree that Executive shall remain
employed with the Company through December 31, 2019 (the “Separation Date”) in order to provide transitional support. Effective
as of the Resignation Date, Executive is also deemed to have resigned from all other elected, appointed or otherwise held positions
within the Company or from any organization in which he represents the Company. Executive further agrees to execute promptly
upon request by the Company any additional documents to effect the provisions of this Section l .

2.

Payments,  Benefits  and  Perquisites.  Provided  that  Executive  does  not  revoke  and  complies  with  (and  continues  to
comply  with)  all  terms  of  this  Agreement,  including  but  not  limited  to  his  obligations  under  Paragraphs  6,  7,  8  and  18  of  this
Agreement, and fulfills all obligations thereunder, Executive will be entitled to the following benefits set forth in parts

 
 
(a), (c), and (f) of this Paragraph 2. In addition, the Executive will receive or be eligible for the pay or benefits described in parts
(b), (d) and (e) of this Paragraph 2. Subject to the provisions set forth in this Paragraph 2:

Exhibit 10.31

a. The  Company  will  continue  to  pay  Executive  his  annual  base  salary  of  $375,000.00  less  applicable  taxes  and
withholdings as required by law (“Severance Payments”), in accordance with the Company’s current normal payroll
cycle, beginning on the first pay period after the Separation Date and continuing for a period of 12 months, unless
Executive has materially breached any provision of this Agreement.

b. The Company will pay Executive for all accrued salary and all accrued and unused paid time off earned through the
Separation Date, subject to standard payroll deductions and withholdings, on the Company’s ordinary payroll date
next-following the Separation Date.

c. The Company agrees that Executive will be eligible to receive an annual bonus in connection with the Short-Term
Incentive Plan, if any such bonus is awarded, at the same rate and at the same time as is awarded to other similarly
situated executives.

d. Executive’s  health  insurance  will  terminate  on  the  last  day  of  the  month  in  which  the  Separation  Date  occurs.  If
eligible,  Executive  may  thereafter  elect  to  continue  Executive’s  health  benefits  under  the  Consolidated  Omnibus
Budget  Reconciliation  Act  of  1985,  as  amended  (“COBRA”)  or  state  insurance  laws,  if  applicable,  at  Executive’s
own expense (or, if Executive enters into this Agreement, at the Company’s expense as provided in paragraph 2(g)
below). Notice of Executive’s COBRA rights will be sent to Executive under separate cover. Executive’s rights to
elect such coverage are not contingent upon his entering into this Agreement.

e. Executive  agrees  that,  within  10  days  following  the  Separation  Date,  Executive  will  submit  Executive’s  final
documented  expense  reimbursement  statement  reflecting  all  business  expenses  he  incurred  through  the  Separation
Date, if any, for which Executive seeks reimbursement. The Company will reimburse Executive for these expenses
pursuant to its regular business practice.

f.

If Executive elects continuation coverage pursuant to COBRA within the period prescribed pursuant to COBRA for
Executive and Executive’s eligible

 
 
Exhibit 10.31

dependents, and for so long as Executive has not yet elected replacement coverage, then the Company will pay the
COBRA premiums for such coverage (at the coverage levels in effect immediately prior to Executive’s termination)
for a period of 12 months following the Separation Date. Executive agrees to notify Company when he has elected
replacement coverage.

g. Executive expressly understands and acknowledges that the Company agrees to provide the above-stated payments
and benefits in parts (a), (c) and (f) of this Paragraph 2 in exchange for Executive’s compliance with the terms set out
in this Agreement. Executive further acknowledges and agrees that he is not entitled to receive payment of any of the
benefits  set  forth  in  parts  (a),  (c),  or  (f)  of  this  Paragraph  2  absent  execution  of  this  Agreement.  Executive
understands  and  agrees  that  the  Company  shall  not  provide  any  of  the  consideration  set  forth  in  this  Agreement
(including without limitation the payments or additional benefits listed in this Paragraph 2) until after the Separation
Date. If Executive materially fails to comply with any of his obligations under this Agreement during the term for
payment described above, Executive understands and acknowledges that the Company may cease making any of the
above described payments and benefits. Executive also acknowledges that if any payments are made to him under
the terms of this Agreement, but are suspended as a result of a material breach by Executive of any provision of this
Agreement,  including  but  not  limited  to  his  continuing  obligations  under  Paragraphs  6,  7,  8  and  18,  then  the
payments  made  to  Executive  are  satisfactory  and  adequate  consideration  for  the  covenants  and  releases  made  by
Executive herein.

3. Other  Compensation  or  Benefits.  Executive  acknowledges  that,  except  as  expressly  provided  in  this  Agreement,
Executive is not entitled to and will not receive any additional compensation, severance, or benefits from the Company after the
Separation Date other than vested compensation or benefits under the Company’s employee benefit plans in accordance with the
respective terms thereof. Executive acknowledges that he is not entitled to any stock options, restricted stock, restricted stock units
or other equity awards from the Company.

4.

Compensation Clawback.  Executive  acknowledges  and  agrees  that,  in  addition  to  any  other  rights  the  Company  may
have, if the Company is required to claw back any incentive or other compensation pursuant to the Sarbanes-Oxley Act, the Dodd-
Frank Wall Street Reform and Consumer Protection Act, any regulations promulgated thereunder, or any other laws or regulations
that may apply to Executive whether in effect now or in the future, the Company shall be entitled to cease any Severance Payments,
and apply those Severance Payment amounts

 
 
Exhibit 10.31

toward  any  such  claw  back.  Nothing  in  this  Agreement  shall  prevent  Executive  from  commencing  an  action  to  challenge  a
termination of his Severance Payments if he believes (i) the Company was not required to claw back his Severance Payments or (ii)
the Company terminated the Severance Payments in breach of this Agreement. In addition, nothing in this Agreement shall prevent
or waive Executive’s ability or right to contest or defend against any claim made against him for disgorgement, penalties, fines,
forfeiture, or the return of any compensation or benefits of any kind in any government inquiry or proceeding or in any litigation
brought against the Company or the Executive.

5.

Return of Company Property. Executive agrees to return all Company Property that Executive has in his possession to
the  Company  no  later  than  ten  (10)  business  days  following  the  Separation  Date.  Executive  further  agrees  not  to  retain  any
Company  documents  or  any  copies  thereof  except  as  provided  below.  “Company  Property”  shall  include,  but  not  be  limited  to:
Company files; manuals; notes; drawings; records; business plans and forecasts; financial information; specifications; computer-
recorded information; tangible property (including, but not limited to: computers; smart phones; cell phones; PDAs); credit cards;
entry cards; identification badges and keys; and any materials of any kind that contain or embody any proprietary or confidential
information  of  the  Company  (and  all  reproductions  thereof).  Notwithstanding  the  foregoing,  (a)  Executive  and  his  counsel  may
retain  copies  of  documents  relating  to  this  Agreement,  his  employment  relationship  with  the  Company,  and  his  benefits,
compensation  and  equity  interests;  and  (b)  Executive’s  counsel  (and  any  experts  engaged  by  such  counsel)  may  retain  any
Company documents provided to such counsel by the Company, by the Executive or by counsel for any party for the purpose of
assisting in their defense of Executive in any government inquiries or proceedings or in any litigation brought against the Company
or Executive (the “permitted purposes”) and any copies thereof, provided that Executive’s counsel and experts use such Company
documents only for the permitted purposes, maintain the confidentiality of such Company documents (including, if they must be
filed  in  court,  filing  then-I  under  seal  if  possible),  and  return  them  to  the  Company  when  they  are  no  longer  needed  for  the
permitted  purposes  (or,  in  the  case  of  Company  documents  reflecting  Executive’s  attorneys’  work  product  or  attorney-client
communications between Executive and his attorneys, certifying their destruction when they are no longer legally required to be
maintained), and provided further that Executive and his counsel return to the Company promptly upon request, and share with no
other  party  without  the  Company’s  express  written  consent,  any  Company  documents  containing  the  Company’s  attorney-client
privileged information or attorney work product of the Company’s counsel.

6.

Proprietary Information and Noncompetition Obligations. Executive acknowledges his continuing obligations under

the At-Will Employment, Confidential Information, Invention Assignment and Arbitration Agreement executed by Executive (the

 
 
Exhibit 10.31

“Confidentiality Agreement”), a copy of which is attached hereto as Exhibit A, including but not limited to, Executive’s obligations
related  to  confidentiality  and  noninterference  with  personnel  relations.  Notwithstanding  anything  herein  or  in  Exhibit  A  to  the
contrary, Executive shall not be held liable under this Agreement, Exhibit A or any other agreement or any federal or state trade
secret  law  for  making  any  confidential  disclosure  of  a  Company  trade  secret  or  other  confidential  information  to  a  government
official or an attorney for purposes of reporting a suspected violation of law or regulation, or in a court filing under seal.

7.

Reaffirmation  of  Release.  On  the  Separation  Date  or  within  21  days  thereafter,  Executive  shall  execute  the  Release
Agreement that is attached as Exhibit C (the “Confirming Release”), and return his executed Confirming Release to the Company
pursuant to the Notice provision set forth in Section 21 below, so that it is received by Company no later than 21 days after the
Separation Date. Executive acknowledges and agrees that this provides sufficient time to consider the Confirming Release, and he
has  knowingly  and  voluntarily  waived  any  longer  period  of  time  to  consider  the  Confirming  Release  that  was  set  forth  in  the
Severance Agreement.

8.

Cooperation.  Executive  is  permitted  to  cooperate  fully  and  truthfully  with  any  government  authority  conducting  an
investigation  into  any  potential  violation  of  any  law  or  regulation.  Nothing  in  this  Agreement  is  intended  to  or  shall  prohibit
Executive  from  providing  such  cooperation.  Executive  also  agrees  to  provide  reasonable  cooperation  and  assistance  to  the
Company  and/or  its  Board  of  Directors  or  any  committees  thereof  in  any  formal  or  informal  investigation  into  or  litigation
involving matters which Executive has relevant knowledge to the extent reasonably requested. Executive agrees and acknowledges
that  such  assistance  and  cooperation  may  include,  but  not  be  limited  to,  providing  all  relevant  information  and  documents
reasonably available to Executive about matters on which he worked. Executive agrees to make himself reasonably available to the
Company  or  its  representatives  at  a  mutually  agreeable  time  for  interviews  and  meetings  regarding  any  matter  relating  to  his
employment or matters on which he worked while employed at the Company as may be reasonably requested. The Company shall
reimburse Executive for the reasonable expenses he incurs in the course of cooperating with such Company requests.

9.

Release of All Claims. Except as otherwise set forth in this Agreement, Executive hereby releases, acquits and discharges
the  Company  and  its  affiliates,  and  their  officers,  directors,  agents,  servants,  employees,  attorneys,  shareholders,  successors  and
assigns (collectively, the “Released Parties”), of and from any and all claims, liabilities, demands, causes of action, costs, expenses,
attorneys’  fees,  damages,  indemnities  (except  those  indemnification  rights  excluded  below)  and  obligations  of  every  kind  and
nature, in law, equity or otherwise, known or unknown, suspected or unsuspected, disclosed and undisclosed, arising

 
 
Exhibit 10.31

out  of  or  in  any  way  related  to  any  and  all  agreements,  events,  acts  or  conduct  executed  or  occurring  at  any  time  prior  to  and
including the date on which Executive executes this Agreement, including but not limited to: all such claims and demands directly
or  indirectly  arising  out  of  or  in  any  way  connected  with  Executive’s  employment  with  the  Company  or  the  termination  of  that
employment; claims or demands related to salary, incentive payments, commissions, stock, stock options, or any other ownership
interests in the Company, vacation pay, fringe benefits, expense reimbursements, severance pay, or any other form of compensation
(including under the Severance Agreement); claims pursuant to federal, state or local law, statute or cause of action including, but
not  limited  to,  the  federal  Civil  Rights  Act  of  1964,  as  amended;  the  Age  Discrimination  in  Employment  Act,  as  amended  (the
“ADEA”);  the  federal  Americans  with  Disabilities  Act  of  1990,  as  amended;  tort  law;  contract  law;  wrongful  discharge;
discrimination; harassment; fraud; defamation; emotional distress; and breach of the implied covenant of implied good faith and
fair dealing.

EXECUTIVE HEREBY ACKNOWLEDGES AND AGREES THAT
THIS RELEASE IS A GENERAL RELEASE AND THAT BY
SIGNING THIS AGREEMENT, EXECUTIVE IS EXPRESSLY WAIVING ALL RIGHTS FOR ALL KNOWN AND
UNKNOWN CLAIMS.

Nothing in this Agreement shall be construed to prohibit Executive from commencing, instituting, participating, providing truthful
information,  or  otherwise  assisting  in  any  investigation  or  proceeding  conducted  by  the  Equal  Employment  Opportunity
Commission,  the  National  Labor  Relations  Board,  the  Securities  and  Exchange  Commission  or  any  other  government  agency;
provided, however, that by signing this Agreement, Executive agrees to waive and release any right Executive may have to recover
monetary  relief  or  compensation  from  the  Released  Parties  in  connection  with  any  such  proceeding  or  investigation.  For  the
avoidance  of  doubt,  nothing  herein  prevents  Executive  from  receiving  any  whistleblower  or  similar  award.  Further,  this  release
shall not be deemed to affect a release of any claim that may not be released by law, including rights to unemployment or workers
compensation, and rights to vested benefits governed by ERISA, nor shall it be deemed to affect a release of any right to enforce
the terms of this Agreement or any rights Executive may have to indemnification under the Indemnification Agreement (attached
hereto as Exhibit B), the Company’s By-Laws or applicable law.

Executive  understands  that  this  Agreement:  (i)  does  not  preclude  him  from  challenging  the  validity  of  this  Agreement,
including the waiver and release provisions, under the ADEA; and (ii) does not waive any rights or claims which first arise after the
Signature Date.

 
 
Exhibit 10.31

Executive represents and warrants that Executive has not previously filed or joined in any claim released herein.

10. Waiver and Release Acknowledgement. Executive acknowledges that Executive is knowingly and voluntarily making
the  above  waiver  and  release.  Executive  also  acknowledges  that  the  consideration  given  for  the  waiver  and  the  release  in  the
preceding  paragraphs  hereof  is  in  addition  to  anything  of  value  to  which  Executive  was  already  entitled.  Executive  further
acknowledges that:

a. Executive has been and is advised to consult an attorney regarding this Agreement prior to executing it and that he

has been given sufficient time to do so;

b. Executive has received full and adequate consideration for this Agreement, including the waiver and release herein;

and

c. Executive fully understands and acknowledges the significance and consequences of this Agreement and represents
by  his  signature  that  the  terms  of  this  Agreement  are  fully  understood  and  voluntarily  accepted  by  him.  This
Agreement  has  been  individually  negotiated  by  Executive  and  is  not  part  of  a  group  exit  incentive  or  other  group
employment termination program.

11. Acknowledgment  Regarding  the  Age  Discrimination  in  Employment  Act  and,  specifically,  29  U.S.C.  626(f).
Executive understands that as part of this Agreement, he voluntarily and knowingly waives rights or claims under the ADEA, and
acknowledges that the knowing and voluntary waiver of his claims is in accordance with the ADEA, and, specifically, 29 U.S.C.
6260.

12. Acceptance and Revocation. This Agreement was presented to Executive for review and consideration on November 5,
2019 (“Review Date”). Executive understands that he has had at least twenty-one (21) days from the Review Date within which to
decide  whether  to  sign  this  Agreement  and  return  it  to  Company.  Executive  agrees  and  understands  that  any  changes  to  this
Agreement  that  may  be  negotiated  between  Executive  and  Company,  whether  material  or  immaterial,  will  not  restart  the  time
Executive has to consider and sign the Agreement.

Executive  understands  that  he  may  sign  and  return  the  Agreement  at  any  time  before  the  expiration  of  the  twenty-one  (21)  day
period, Executive further understands that he has seven (7) days after signing this Agreement to revoke it in writing submitted to
Carol DiBattiste, General Counsel & Chief Compliance, Privacy and People Officer, at

 
 
Exhibit 10.31

cdibattiste@comscore.com (“Revocation Period”). This Agreement shall not become effective until (I) Executive has signed the
Agreement, and (2) the Revocation Period has expired without Company having received written notice of a revocation (“Effective
Date”).

13.

Enforcement. Except as otherwise provided herein, if any action at law or in equity is necessary to enforce or interpret
the terms of this Agreement, the prevailing party shall be entitled to reasonable attorneys’ fees, costs and necessary disbursements
in addition to any other relief to which such party may be entitled.

14. Costs.  The  parties  intend  that  each  shall  bear  its  own  costs,  if  any,  that  may  have  been  incurred  relating  to  this

Agreement.

15. No Admission of Liability. This Agreement is not an admission of liability by any party.

16. Notice. In the event that any notice is to be given to any party under this Agreement, it shall be given by certified mail,

return receipt requested, and addressed to the party as follows:

To Company:

To Executive:

comScore, Inc.
Attention: General Counsel
11950 Democracy Drive, Suite 600
Reston, VA 20190

Joseph Rostock
______________________
______________________

17. Continuing Obligations. The parties agree that the terms of the Confidentiality Agreement, attached hereto as Exhibit A,
and  the  Indemnification  Agreement,  attached  hereto  as  Exhibit B,  continue  in  full  force  and  effect.  For  the  avoidance  of  doubt,
nothing herein alters: (i) Executive’s rights or obligations with respect to indemnification as set forth in the Company’s By-Laws or
applicable law; or (ii) Executive’s obligations and the Company’s rights under the Confidentiality Agreement as stated above in
Paragraph 6.

18.

Section 409A. It is intended that all amounts or benefits provided under this Agreement comply with or be exempt from
Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”), and treasury regulations relating thereto, so as not
to subject Executive to the payment of any interest and tax penalty which may be imposed under Section 409A of the Code, and
this Agreement shall be interpreted, construed, and administered accordingly; provided, however, that the Company and the other
Released Parties shall not be responsible

 
 
Exhibit 10.31

for any taxes, penalties, interest or other losses or expenses incurred by Executive due to any failure to comply with Section 409A
of the Code. In furtherance thereof, the terms of this Agreement, to the extent necessary, may be modified to be exempt from and
so comply with Section 409A of the Code. Each payment under this Agreement as a result of the separation of Executive’s service
shall be considered a separate payment for purposes of Section 409A of the Code.

19. Miscellaneous. This Agreement, along with Exhibit A and Exhibit B, constitutes the full and entire understanding and
agreement between the parties regarding the subjects hereof. For the avoidance of doubt, Executive acknowledges and agrees that
the Company’s entry into this Agreement (and its willingness to make available the consideration set forth in Section 2(a), (c), and
(f)  above)  has  resulted  in  the  full  and  final  satisfaction  of  any  and  all  rights  that  Executive  ever  could  have  pursuant  to  the
Severance Agreement, and Executive shall not be entitled to any payments pursuant to the Severance Agreement, as: (i) neither the
Company nor its affiliates shall be deemed to have any further obligations under the Severance Agreement; and (ii) Executive’s
sole right to, and eligibility for, severance pay is set forth herein. This Agreement is entered into without reliance on any promise or
representation, written or oral, other than those expressly contained herein, and it supersedes any other such promises, warranties or
representations.  This  Agreement  may  not  be  modified  or  amended  except  in  writing  signed  by  both  Executive  and  a  duly
authorized officer of the Company. This Agreement shall bind the heirs, personal representatives, successors and assigns of both
Executive  and  the  Company,  and  inure  to  the  benefit  of  both  Executive  and  the  Company,  their  heirs,  successors  and  assigns.
Executive represents and warrants that Executive has not previously assigned or transferred, or purported to assign or transfer, to
any person or entity, any of the claims released herein and Executive agrees to indemnify and hold harmless the Released Parties
from any claim, demand, debt, obligation, liability, cost, expense, right of action or cause of action based on, arising out of or in
assignment. If any provision of this Agreement is determined to be invalid or unenforceable, in whole or in part, this determination
will  not  affect  any  other  provision  of  this  Agreement  and  the  provision  in  question  shall  be  modified  by  the  court  so  as  to  be
rendered  enforceable.  This  Agreement  shall  be  governed  in  all  respects  by  the  laws  of  the  Commonwealth  of  Virginia,  without
reference to its choice of law rules. This Agreement may be signed electronically and in counterparts.

The undersigned state that they have carefully read this Agreement, that they know and understand its terms, and they sign it freely.

Signatures on Following Page

 
 
November 5, 2019

Exhibit 10.31

COMPANY:

COMSCORE, INC.

Carol DiBattiste

General Counsel & Chief Compliance, Privacy and People Officer

EXECUTIVE:

Joseph Rostock

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 10.31

EXHIBIT A

(At-Will Employment, Confidential Information, Invention Assignment and Arbitration
Agreement)

 
 
Exhibit 10.31

EXHIBIT B

(Indemnification Agreement)

 
 
Exhibit 10.31

EXHIBIT C

CONFIRMING RELEASE AGREEMENT

This Confirming Release Agreement (the “Confirming Release”) is that certain Confirming Release referenced in Section 7 of the
Separation  and  General  Release  Agreement  (the  “Separation  Agreement”),  entered  into  by  and  between  comScore,  Inc.,  a
Delaware corporation (the “Company”), and Joseph Rostock (“Executive”). Unless sooner revoked by Executive pursuant to the
terms  of  Section  5  below,  Executive’s  acceptance  of  this  Confirming  Release  becomes  irrevocable  and  this  Confirming  Release
becomes effective on the eighth day after Executive signs it. Capitalized terms used herein that are not otherwise defined have the
meanings assigned to them in the Separation Agreement. In signing below, Executive agrees as follows:

1. Release of Claims. (a) For good and valuable consideration, including the Company’s agreement to provide the consideration set
forth  in  Section  2(a),  (c),  and  (e)  of  the  Separation  Agreement  (and  any  portion  thereof),  Executive  hereby  forever  releases,
discharges and acquits the Company, its present and former subsidiaries and other affiliates, and each of the foregoing entities’
respective  past,  present  and  future  subsidiaries,  affiliates,  stockholders,  members,  partners,  directors,  officers,  managers,
employees, agents, attorneys, heirs, predecessors, successors and representatives in their personal and representative capacities,
as well as all employee benefit plans maintained by the Company or any of its affiliates and all fiduciaries and administrators of
any such plans, in their personal and representative capacities (collectively, the “Confirming Released Parties”), from liability
for,  and  Executive  hereby  waives,  any  and  all  claims,  damages,  or  causes  of  action  of  any  kind  related  to  Executive’s
employment  with  any  Confirming  Released  Party,  the  termination  of  such  employment,  ownership  of  the  Company  and  any
other acts or omissions related to any matter on or prior to the time that Executive executes this Confirming Release, whether
arising under federal or state laws or the laws of any other jurisdiction, including (i) any alleged violation through such date of:
(A) any federal, state or local anti-discrimination or anti-retaliation law, including the Age Discrimination in Employment Act of
1967 (including as amended by the Older Workers Benefit Protection Act), Title VII of the Civil Rights Act of 1964, the Civil
Rights Act of 1991, Sections 1981 through 1988 of Title 42 of the United States Code, and the Americans with Disabilities Act
of 1990; (B) the Executive Retirement Income Security Act of 1974 (“ERISA”); (C) the Immigration Reform Control Act; (D)
the National Labor Relations Act; (E) the Occupational Safety and Health Act; (F) the Family and Medical Leave Act of 1993;
(G) any federal, state or local wage and hour law; (H) the Securities Act of 1933; (I) the Securities

 
 
Exhibit 10.31

Exchange  Act  of  1934;  (J)  the  Investment  Advisers  Act  of  1940;  (K)  the  Investment  Company  Act  of  1940;  (L)  the  Private
Securities  Litigation  Reform  Act  of  1995;  (M)  the  Sarbanes-Oxley  Act  of  2002;  (N)  the  Wall  Street  Reform  and  Consumer
Protection  Act  of  2010;  (O)  any  applicable  state  employment  and  securities  laws;  (P)  any  other  local,  state  or  federal  law,
regulation, ordinance or orders which may have afforded any legal or equitable causes of action of any nature; or (Q) any public
policy, contract, tort, or common law claim or claim for defamation, emotional distress, fraud or misrepresentation of any kind;
(ii) any allegation for costs, fees, or other expenses including attorneys’ fees incurred in, or with respect to, a Further Released
Claim; (iii) any and all rights, benefits, or claims Executive may have under any employment contract (including the Severance
Agreement),  incentive  or  compensation  plan  or  agreement  or  under  any  other  benefit  plan,  program  or  practice;  and  (iv)  any
claim for compensation, damages or benefits of any kind not expressly set forth in the Separation Agreement (collectively, the
“Further Released Claims”). This Confirming Release is not intended to indicate that any such claims exist or that, if they do
exist, they are meritorious. Rather, Executive is simply agreeing that any and all potential claims of this nature that Executive
may  have  against  any  of  the  Confirming  Released  Parties,  regardless  of  whether  they  actually  exist,  are  expressly  settled,
compromised and waived.

THIS RELEASE INCLUDES MATTERS ATTRIBUTABLE TO THE SOLE OR PARTIAL NEGLIGENCE (WHETHER
GROSS OR SIMPLE) OR OTHER FAULT, INCLUDING STRICT LIABILITY, OF ANY OF THE RELEASED
PARTIES.

(b) In no event shall the Further Released Claims include (i) any claim that arises after Executive signs this Confirming Release,
(ii) any claim to vested benefits under an employee benefit plan that is subject to ERISA or (iii) any claim to indemnification
under  the  Indemnification  Agreement  that  arises  after  Executive  signs  this  Confirming  Release.  Further  notwithstanding  this
release of liability, nothing in this Confirming Release prevents Executive from filing any non-legally waivable claim (including
a challenge to the validity of this Confirming Release) with any Governmental Agencies or participating in any investigation or
proceeding  conducted  by  any  Governmental  Agency  or  cooperating  with  such  an  agency  or  providing  documents  or  other
information  to  a  Governmental  Agency;  however,  Executive  understands  and  agrees  that,  to  the  extent  permitted  by  law,
Executive is waiving any and all rights to recover any monetary or personal relief from a Confirming Released Party as a result
of such Governmental Agency proceeding or subsequent legal actions. Further notwithstanding this release of liability, nothing
in this Confirming Release limits Executive’s right to receive an award for information provided to a Governmental Agency.

 
 
Exhibit 10.31

2. Representations and Warranties Regarding Claims. Executive hereby represents and warrants that, as of the date on which he
signs  this  Confirming  Release,  he  has  not  filed  any  claims,  complaints,  charges,  or  lawsuits  against  any  of  the  Confirming
Released Parties with any governmental agency or with any state or federal court or arbitrator for, or with respect to, a matter,
claim,  or  incident  that  occurred  or  arose  out  of  one  or  more  occurrences  that  took  place  on  or  prior  to  the  date  on  which
Executive signs this Confirming Release. Executive hereby further represents and warrants that he has not made any assignment,
sale, delivery, transfer, or conveyance of any rights Executive has asserted or may have against any of the Confirming Released
Parties with respect to any Further Released Claim.

3. Satisfaction of Severance Obligations; Receipt of Leaves, Bonuses, and Other Compensation. Executive acknowledges and
agrees that, with the exception of any base salary earned by him in the pay period that immediately preceded the Separation Date
(if such base salary has not been paid as of the time that Executive executes this Confirming Release), any reasonable business
expenses incurred by Executive in accordance with the Company’s applicable procedures and policies regarding reimbursable
business expenses for which he has not been reimbursed prior to the Separation date, and any sums to which he may be entitled
following the date that he signs this Confirming Release pursuant to Section 2(a), (c), and (e) of the Separation Agreement, he
has been paid in full all bonuses, been provided all benefits, and otherwise received all wages, compensation, and other sums
that he has been owed by each Confirming Released Party. Executive further acknowledges and agrees that he has received or
has waived all leaves (paid and unpaid) that he has been entitled to receive from each Confirming Released Party.

4.
acknowledges that:

Executive’s  Acknowledgments.  By  executing  and  delivering 

this  Confirming  Release,  Executive  expressly

(a) Executive has carefully read this Confirming Release and has had sufficient time (and at least 21 days) to consider it;
(b) Executive is receiving, pursuant to the Separation Agreement and his execution of this Confirming Release, consideration
in addition to anything of value to which Executive is already entitled;

(c)  Executive  has  been  advised,  and  hereby  is  advised  in  writing,  to  discuss  this  Confirming  Release  with  an  attorney  of
Executive’s choice and Executive has had an adequate opportunity to do so prior to executing this Confirming Release;

(d) Executive fully understands the final and binding effect of this Confirming Release; the only promises made to Executive
to sign this Confirming Release are those contained

 
 
Exhibit 10.31

herein  and  in  the  Separation  Agreement;  and  Executive  is  signing  this  Confirming  Release  knowingly,  voluntarily  and  of
Executive’s own free will, and Executive understands and agrees to each of the terms of this Confirming Release; and

(e) The only matters relied upon by Executive and causing Executive to sign this Confirming Release are the provisions set
forth in writing within the four corners of this Confirming Release and the Separation Agreement (and, to the extent referenced
therein, the NDA).

5.  Revocation  Right.  Notwithstanding  the  initial  effectiveness  of  this  Confirming  Release,  Executive  may  revoke  the  delivery
(and  therefore  the  effectiveness)  of  this  Confirming  Release  within  the  seven-day  period  beginning  on  the  date  Executive
executes  this  Confirming  Release  (such  seven  day  period  being  referred  to  herein  as  the  “Confirming  Release  Revocation
Period”). To be effective, such revocation must be in writing signed by Executive and must be received by the Company, care
of Carol DiBattiste at 11950 Democracy Drive, Suite 600, Reston, Virginia 20190 (e-mail: cdibattiste@comscore.com) so that it
is  received  by  Carol  DiBattiste  before  11:59  p.m.  EST,  on  the  last  day  of  the  Confirming  Release  Revocation  Period.  If  an
effective revocation is delivered in the foregoing manner and timeframe, then no consideration shall be provided to Executive
pursuant  to  Section  2(a),  (c),  and  (e)  of  the  Separation  Agreement,  and  the  release  of  claims  set  forth  in  Section  1  of  this
Confirming  Release  shall  be  of  no  force  or  effect,  and  all  remaining  provisions  of  the  Separation  Agreement  and  this
Confirming Release shall remain in full force and effect.

6. Return of Property. Executive represents and warrants that Executive has returned to the Company all property belonging to
the Company or any other Released Party, including all documents, computer files and other electronically stored information,
client  materials  and  other  materials  provided  to  Executive  by  the  Company  or  any  other  Released  Party  in  the  course  of  his
employment, and Executive further represents and warrants that Executive has not maintained a copy of any such materials in
any form.

EXECUTIVE HAS CAREFULLY READ THIS CONFIRMING RELEASE, FULLY UNDERSTANDS HIS AGREEMENT, AND
SIGNS IT AS HIS OWN FREE ACT.

_______________________________________
Joseph Rostock

____________________________
Date

 
 
COMSCORE, INC.

CHANGE OF CONTROL AND SEVERANCE AGREEMENT

Exhibit 10.32

This Change of Control and Severance Agreement (the “Agreement”) is made and entered into by and between William
Livek  (“Executive”)  and  comScore,  Inc.,  a  Delaware  corporation  (the  “Company”),  effective  as  of  the  date  of  closing  of  the
Company’s acquisition of Rentrak Corporation (the “Effective Date”).

RECITALS

1.

The Compensation Committee of the Board of Directors of the Company (the “Committee”) believes that it is in
the  best  interests  of  the  Company  and  its  stockholders  to  assure  that  the  Company  will  have  the  continued  dedication  and
objectivity  of  Executive,  to  provide  Executive  with  an  incentive  to  continue  his/her  employment,  and  to  motivate  Executive  to
maximize the value of the Company for the benefit of its stockholders.

2.

The  Committee  believes  that  it  is  imperative  to  provide  Executive  with  certain  severance  benefits  upon
Executive’s termination of employment under certain circumstances. These benefits will provide Executive with enhanced financial
security and incentive and encouragement to remain with the Company.

3.

Certain capitalized terms used in the Agreement are defined in Section 6 below.

AGREEMENT

NOW, THEREFORE, in consideration of the mutual covenants contained herein, the parties hereto agree as follows:

1.

Term of Agreement. This Agreement will have an initial term of three (3) years commencing on the Effective Date
(the “Initial Term”). On the third anniversary of the Effective Date, this Agreement will renew automatically for additional three (3)
year terms (each an “Additional Term” and together with the Initial Term, the “Term”), unless either party provides the other party
with written notice of non-renewal at least sixty (60) days prior to the date of automatic renewal; provided, however, that if the
Company  enters  into  a  definitive  agreement  to  be  acquired  and  the  transactions  contemplated  thereby  would  result  in  the
occurrence  of  a  Change  of  Control  if  consummated,  then  the  Company  will  no  longer  be  permitted  to  provide  Executive  with
written notice to not renew this Agreement, and if the Change of Control is consummated, the Agreement will continue in effect
through the longer of the date that is twelve (12) months following the effective date of the Change of Control or the remainder of
the Term then in effect (for purposes of clarification, it will be possible for the Term of the Agreement to automatically extend after
the Company enters into the definitive agreement, but before the Change of Control is consummated). If the definitive agreement is
terminated without the transactions contemplated thereby having been

 
 
Exhibit 10.32

consummated and at the time of such termination there is at least twelve (12) months remaining in the Term, the Agreement will
continue in effect for the remainder of the Term then in effect, but if there is less than twelve (12) months remaining in the Term
then in effect, the Agreement will automatically extend for an additional three (3) years from the date the definitive agreement is
terminated. If Executive becomes entitled to benefits under Section 3 during the term of this Agreement, the Agreement will not
terminate until all of the obligations of the parties hereto with respect to this Agreement have been satisfied.

2.

At-Will Employment.    The Company    and Executive    acknowledge that Executive’s employment is and will
continue to be at-will, as defined under applicable law. If Executive’s employment terminates for any reason, Executive will not be
entitled  to  any  payments,  benefits,  damages,  awards  or  compensation  other  than  as  provided  by  this  Agreement,  the  payment  of
accrued  but  unpaid  wages  or  other  compensation,  as  required  by  law,  as  may  otherwise  be  available  in  accordance  with  the
Company’s  established  employee  plans,  and  any  unreimbursed  reimbursable  expenses,  and  this  Agreement  supersedes  all  prior
agreements or arrangements relating to the same.

3.

Severance Benefits.

(a)        Termination  without  Cause  or  Resignation  for  Good  Reason  Prior  to  a  Change  of  Control.  If  the  Company
terminates  Executive’s  employment  with  the  Company  without  Cause  or  if  Executive  resigns  from  such  employment  for  Good
Reason, and such termination occurs prior to a Change of Control, then subject to Section 4, Executive will receive the following:

reimbursements, wages, and other benefits due to Executive under any Company-provided plans, policies, and arrangements.

(i)        Accrued  Compensation.  The  Company  will  pay  Executive  all  accrued  but  unpaid  vacation,  expense

(ii)       Severance Payment. Executive  will  be  paid  continuing  payments  of  severance  pay  at  a  rate  equal  to
Executive’s  annual  base  salary,  as  then  in  effect,  for  two  years  from  the  date  of  such  termination  of  employment,  to  be  paid
periodically in accordance with the Company’s normal payroll policies.

(iii)    Continued Executive Benefits. If Executive elects continuation coverage pursuant to the Consolidated
Omnibus Budget Reconciliation Act of 1985, as amended (“COBRA”) within the time period prescribed pursuant to COBRA for
Executive  and  Executive’s  eligible  dependents,  then  the  Company  will  reimburse  Executive  for  the  COBRA  premiums  for  such
coverage (at the coverage levels in effect immediately prior to Executive’s termination) until the earlier of (A) a period coincident
with the severance benefit period set forth above (two years) from the date of termination, or (B) the date upon which Executive
and/or Executive’s eligible dependents become covered under similar plans. The reimbursements will be made by the Company to
Executive  consistent  with  the  Company’s  normal  expense  reimbursement  policy.  Notwithstanding  the  foregoing,  should  the
Company determine in its sole discretion that it cannot provide the above

 
 
Exhibit 10.32

COBRA  benefits  without  potentially  violating  applicable  law  (including,  without  limitation,  Section  2716  of  the  Public  Health
Service  Act),  the  Company  will  in  lieu  thereof  provide  to  the  Executive  a  taxable  monthly  payment  for  the  same  period  in  an
amount equal to the monthly COBRA premium Executive would be required to pay to continue his or her group health coverage in
effect  on  the  date  of  his  or  her  termination  of  employment  (which  amount  will  be  based  on  the  premium  for  the  first  month  of
COBRA coverage), which payments will be made regardless of whether the Executive elects COBRA continuation coverage.

(b)    Termination without Cause or Resignation for Good    Reason in Connection with a Change of Control. If the
Company terminates Executive’s employment with the Company without Cause or if Executive resigns from such employment for
Good Reason, and such termination occurs on or within twelve (12) months after a Change of Control, then subject to Section 4,
Executive will receive the following:

reimbursements, wages, and other benefits due to Executive under any Company-provided plans, policies, and arrangements.

(i)        Accrued  Compensation.  The  Company  will  pay  Executive  all  accrued  but  unpaid  vacation,  expense

(ii)       Severance Payment. Executive  will  receive  a  lump  sum  payment  (less  applicable  withholding  taxes)
equal to two years of Executive’s annual base salary as in effect immediately prior to Executive’s termination date or, if greater, at
the level in effect immediately prior to the Change of Control.

(iii)        Continued  Executive  Benefits.  If  Executive  elects  continuation  coverage  pursuant  to  the  COBRA
within the time period prescribed pursuant to COBRA for Executive and Executive’s eligible dependents, then the Company will
reimburse Executive for the COBRA premiums for such coverage (at the coverage levels in effect immediately prior to Executive’s
termination)  until  the  earlier  of  (A)  a  period  coincident  of  two  years  from  the  date  of  termination,  or  (B)  the  date  upon  which
Executive and/or Executive’s eligible dependents become covered under similar plans. The reimbursements will be made by the
Company  to  Executive  consistent  with  the  Company’s  normal  expense  reimbursement  policy.  Notwithstanding  the  foregoing,
should the Company determine in its sole discretion that it cannot provide the above COBRA benefits without potentially violating
applicable  law  (including,  without  limitation,  Section  2716  of  the  Public  Health  Service  Act),  the  Company  will  in  lieu  thereof
provide  to  the  Executive  a  taxable  monthly  payment  for  the  same  period  in  an  amount  equal  to  the  monthly  COBRA  premium
Executive would be required to pay to continue his or her group health coverage in effect on the date of his or her termination of
employment (which amount will be based on the premium for the first month of COBRA coverage), which payments will be made
regardless of whether the Executive elects COBRA continuation coverage.

and unvested Equity Awards as of the date of the Change of Control

(iv)    Vesting Acceleration of Equity Awards. One hundred percent (100%) of Executive’s then outstanding

 
 
Exhibit 10.32

will become vested in full and otherwise will remain subject to the terms and conditions of the applicable Equity Award agreement.

(c)       Vesting  Acceleration  of  Equity  Awards  Following  Change  of  Control.  If  Executive  remains  employed  by  or
continues  to  provide  services  to  the  Company  through  the  one-year  anniversary  of  a  Change  of  Control,  one  hundred  percent
(100%) of Executive’s then outstanding and unvested Equity Awards as of the date of the Change of Control will become vested in
full and otherwise will remain subject to the terms and conditions of the applicable Equity Award agreement.

(d)        Voluntary  Resignation;  Termination  for  Cause. If  Executive’s  employment  with  the  Company  terminates  (i)
voluntarily by Executive (other than for Good Reason during the period that is on or within twelve (12) months after a Change of
Control)  or  (ii)  for  Cause  by  the  Company,  then  Executive  will  not  be  entitled  to  receive  severance  or  other  benefits  except  for
those (if any) as may then be established under the Company’s then existing severance and benefits plans and practices or pursuant
to other written agreements with the Company.

(e)    Disability; Death. If the Company terminates Executive’s employment as a result of Executive’s Disability, or
Executive’s employment terminates due to his or her death, then Executive will not be entitled to receive any other severance or
other  benefits,  except  for  those  (if  any)  as  may  then  be  established  under  the  Company’s  then  existing  written  severance  and
benefits plans and practices or pursuant to other written agreements with the Company.

(f)    Exclusive Remedy. In the event of a termination of Executive’s employment as set forth in Section 3(a) and
(b) of this Agreement, the provisions of Section 3 are intended to be and are exclusive and in lieu of any other rights or remedies to
which Executive or the Company otherwise may be entitled, whether at law, tort or contract, in equity, or under this Agreement
(other than the payment of accrued but unpaid wages, as required by law, and any unreimbursed reimbursable expenses). Executive
will  be  entitled  to  no  benefits,  compensation  or  other  payments  or  rights  upon  a  termination  of  employment  other  than  those
benefits expressly set forth in Section 3 of this Agreement.

4.

Conditions to Receipt of Severance

(a)    Release of Claims Agreement. The receipt of any severance payments or benefits pursuant to this Agreement is
subject to Executive signing and not revoking a separation agreement and release of claims in a form acceptable to the Company
(the “Release”), which must become effective and irrevocable no later than the sixtieth (60th) day following Executive’s termination
of  employment  (the  “Release  Deadline”).  If  the  Release  does  not  become  effective  and  irrevocable  by  the  Release  Deadline,
Executive will forfeit any right to severance payments or benefits under this Agreement. In no event will severance payments or
benefits be paid or provided until the Release actually becomes effective and irrevocable. Except as required by Section 4(c),

 
 
Exhibit 10.32

any severance payments or benefits under this Agreement will be paid, or, in the case of installments, will commence, in the first
payroll following the effective date of the Release, but not later than fourteen (14) days following the effective date of the Release.

(b)    Confidential Information and    Invention Assignment Agreements. Executive’s receipt of any payments or benefits
under  Section  3  will  be  subject  to  Executive  continuing  to  comply  with  the  terms  of  the  At  Will  Employment,  Confidential
Information, Invention Assignment and Arbitration Agreement most recently entered into, between the Company and Executive, as
such agreement may be amended from time to time.

(c)    Section 409A.

(i)    Notwithstanding anything to the contrary in this Agreement, no severance pay or benefits to be paid or
provided  to  Executive,  if  any,  pursuant  to  this  Agreement  that,  when  considered  together  with  any  other  severance  payments  or
separation benefits, are considered deferred compensation under Section 409A of the Internal Revenue Code of 1986, as amended
(the  “Code”),  and  the  final  regulations  and  any  guidance  promulgated  thereunder  (“Section  409A”)  (together,  the  “Deferred
Payments”)  will  be  paid  or  otherwise  provided  until  Executive  has  a  “separation  from  service”  within  the  meaning  of  Section
409A.  Similarly,  no  severance  payable  to  Executive,  if  any,  pursuant  to  this  Agreement  that  otherwise  would  be  exempt  from
Section  409A  pursuant  to  Treasury  Regulation  Section  1.409A-1(b)(9)  will  be  payable  until  Executive  has  a  “separation  from
service” within the meaning of Section 409A.

(ii)        It  is  intended  that  none  of  the  severance  payments  under  this  Agreement  will  constitute  “Deferred
Payments” but rather will be exempt from Section 409A as a payment that would fall within the “short-term deferral period” as
described in Section 4(c)(iv) below or resulting from an involuntary separation from service as described in Section 4(c)(v) below.
However, any severance payments or benefits under this Agreement that would be considered Deferred Payments will be paid on,
or, in the case of installments, will not commence until, the sixtieth (60th) day following Executive’s separation from service, or, if
later, such time as required by Section 4(c)(iii). Except as required by Section 4(c)(iii), any installment payments that would have
been  made  to  Executive  during  the  sixty  (60)  day  period  immediately  following  Executive’s  separation  from  service  but  for  the
preceding sentence will (60th) be paid to Executive on the sixtieth (60 ) day following Executive’s separation from service and the
remaining payments shall be made as provided in this Agreement.

(iii)       Notwithstanding  anything  to  the  contrary  in  this  Agreement,  if  Executive  is  a  “specified  employee”
within the meaning of Section 409A at the time of Executive’s termination (other than due to death), then the Deferred Payments, if
any, that are payable within the first six (6) months following Executive’s separation from service, will become payable on the first
payroll  date  that  occurs  on  or  after  the  date  six  (6)  months  and  one  (1)  day  following  the  date  of  Executive’s  separation  from
service. All subsequent Deferred Payments, if any, will be payable

 
 
Exhibit 10.32

in accordance with the payment schedule applicable to each payment or benefit. Notwithstanding anything herein to the contrary, if
Executive  dies  following  Executive’s  separation  from  service,  but  before  the  six  (6)  month  anniversary  of  the  separation  from
service, then any payments delayed in accordance with this paragraph will be payable in a lump sum as soon as administratively
practicable  after  the  date  of  Executive’s  death  and  all  other  Deferred  Payments  will  be  payable  in  accordance  with  the  payment
schedule applicable to each payment or benefit. Each payment and benefit payable under this Agreement is intended to constitute a
separate payment under Section 1.409A-2(b)(2) of the Treasury Regulations.

(iv)        Any        amount        paid        under        this  Agreement  that  satisfies  the  requirements  of  the  “short-term
deferral” rule set forth in Section 1.409A-1(b)(4) of the Treasury Regulations will not constitute Deferred Payments for purposes of
clause (i) above.

(v)    Any amount paid under this Agreement that qualifies as a payment made as a result of an involuntary
separation from service pursuant to Section 1.409A1(b)(9)(iii) of the Treasury Regulations that does not exceed the Section 409A
Limit (as defined below) will not constitute Deferred Payments for purposes of clause (i) above.

(vi)    The foregoing provisions are intended to comply with the requirements of Section 409A so that none of
the severance payments and benefits to be provided hereunder will be subject to the additional tax imposed under Section 409A,
and any ambiguities herein will be interpreted to so comply. The Company and Executive agree to work together in good faith to
consider amendments to this Agreement and to take such reasonable actions which are necessary, appropriate or desirable to avoid
imposition of any additional tax or income recognition before actual payment to Executive under Section 409A.

5.

Limitation  on  Payments.  In  the  event  that  the  severance  and  other  benefits  provided  for  in  this  Agreement  or
otherwise payable to Executive (i) constitute “parachute payments” within the meaning of Section 280G of the Code, and (ii) but
for this Section 5, would be subject to the excise tax imposed by Section 4999 of the Code, then Executive’s benefits under Section
3 will be either:

(a)    delivered in full, or

(b)    delivered as to such lesser extent which would result in no portion of such benefits being subject to excise tax
under Section 4999 of the Code, whichever of the foregoing amounts, taking into account the applicable federal, state and local
income taxes and the excise tax imposed by Section 4999, results in the receipt by Executive on an after-tax basis, of the greatest
amount of benefits, notwithstanding that all or some portion of such benefits may be taxable under Section 4999 of the Code. If a
reduction in severance and other benefits constituting “parachute payments” is necessary so that benefits are delivered to a lesser
extent, reduction will occur in the following order: (i) reduction of cash payments; (ii) cancellation of awards granted “contingent
on

 
 
Exhibit 10.32

a change in ownership or control” (within the meaning of Code Section 280G), (iii) cancellation of accelerated vesting of equity
awards;  (iv)  reduction  of  employee  benefits.  In  the  event  that  acceleration  of  vesting  of  equity  award  compensation  is  to  be
reduced, such acceleration of vesting will be cancelled in the reverse order of the date of grant of Executive’s equity awards.

Unless  the  Company  and  Executive  otherwise  agree  in  writing,  any  determination  required  under  this  Section  5  will  be
made in writing by the Company’s independent public accountants immediately prior to a Change of Control or such other person
or  entity  to  which  the  parties  mutually  agree  (the  “Accountants”),  whose  determination  will  be  conclusive  and  binding  upon
Executive  and  the  Company.  For  purposes  of  making  the  calculations  required  by  this  Section  5,  the  Accountants  may  make
reasonable  assumptions  and  approximations  concerning  applicable  taxes  and  may  rely  on  reasonable,  good  faith  interpretations
concerning the application of Sections 280G and 4999 of the Code. The Company and Executive will furnish to the Accountants
such information and documents as the Accountants may reasonably request in order to make a determination under this Section.
The Company will bear all costs the Accountants may incur in connection with any calculations contemplated by this Section 5.

6.

Definition of Terms. The following terms referred to in this Agreement will have the following meanings:

(a)    Cause. “Cause” will mean:

dishonesty by Executive;

(i)    Executive’s    indictment, plea of nolo contendere or conviction, of any felony or of any crime involving

(ii)    a material breach by Executive of Executive’s duties or of a Company policy; or
(iii)    a commission of any act of dishonesty, embezzlement, theft, fraud or misconduct by Executive with
respect to the Company, any of which in the good faith and reasonable determination of the Board or the Compensation Committee
of the Board (the “Compensation Committee”) is materially detrimental to the Company, its business or its reputation.

(b)    Change of Control. “Change of Control” will mean the occurrence of any

of the following events:

(i)    Change in Ownership of the Company. A change in the ownership

of  the  Company  which  occurs  on  the  date  that  any  one  person,  or  more  than  one  person  acting  as  a  group  (“Person”),  acquires
ownership of the stock of the Company that, together with the stock held by such Person, constitutes more than 50% of the total
voting power of the stock of the Company, except that any change in the ownership of the stock of the Company as a result of a
private  financing  of  the  Company  that  is  approved  by  the  Board  of  Directors  (the  “Board”)  will  not  be  considered  a  Change  of
Control; or

 
 
Exhibit 10.32

(ii)    Change in Effective Control of the Company.    A change in the

effective control of the Company which occurs on the date that a majority of members of the Board is replaced during any twelve
(12) month period by directors whose appointment or election is not endorsed by a majority of the members of the Board prior to
the date of the appointment or election. For purposes of this clause (ii), if any Person is considered to be in effective control of the
Company, the acquisition of additional control of the Company by the same Person will not be considered a Change of Control; or

(iii)    Change in Ownership of a Substantial Portion of the Company’s Assets. A change in the ownership of
a substantial portion of the Company’s assets which occurs on the date that any Person acquires (or has acquired during the twelve
(12) month period ending on the date of the most recent acquisition by such person or persons) assets from the Company that have
a total gross fair market value equal to or more than 50% of the total gross fair market value of all of the assets of the Company
immediately prior to such acquisition or acquisitions. For purposes of this subsection 6(b)(iii), gross fair market value means the
value  of  the  assets  of  the  Company,  or  the  value  of  the  assets  being  disposed  of,  determined  without  regard  to  any  liabilities
associated with such assets.

For these purposes, persons will be considered to be acting as a group if they are
owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction
with the Company.

Notwithstanding the foregoing provisions of this definition, a transaction will not

be deemed a Change of Control unless the transaction qualifies as a change in control event within the meaning of Section 409A.

(c)    Disability. “Disability” will mean that Executive is unable to engage in

any  substantial  gainful  activity  by  reason  of  any  medically  determinable  physical  or  mental  impairment  that  can  be  expected  to
result in death or can be expected to last for a continuous period of not less than twelve (12) months. Termination resulting from
Disability  may  only  be  effected  after  at  least  thirty  (30)  days’  written  notice  by  the  Company  of  its  intention  to  terminate
Executive’s employment. In the event that Executive resumes the performance of substantially all of his or her duties hereunder
before the termination of his or her employment becomes effective, the notice of intent to terminate will automatically be deemed
to have been revoked.

(d)    Equity Awards. “Equity Awards” will mean an Executive’s then unvested

outstanding stock options, stock appreciation rights, restricted stock units and other Company equity compensation awards.

(e)       Good Reason.        “Good  Reason”  will  mean  Executive’s  termination  of  employment  within  ninety  (90)  days
following the expiration of any cure period (discussed below) following the occurrence of one or more of the following, without
Executive’s consent:

 
 
Exhibit 10.32

reduction program effective for all of the Company’s senior level executives);

(i)    A material diminution in the Executive’s base compensation (unless such reduction is done as part of a

(ii)    A material reduction of Executive’s authority or responsibilities,

relative to Executive’s authority or responsibilities in effect immediately prior to such reduction, or, following a Change of Control,
a  change  in  the  Executive’s  reporting  position.  Any  change  which  results  in  Executive’s  ceasing  to  serve  as  the  Executive  Vice
Chairman and President of a publicly held company (other than as the result of his voluntary resignation not at the request of the
successor  or  its  parent)  will  be  deemed  to  constitute  a  material  change  or  reduction  in  Executive’s  authority  and  responsibilities
constituting grounds for a Good Reason termination; or

than fifty (50) miles away from Executive’s workplace in effect immediately prior to such relocation.

(iii)    the relocation of Executive’s primary workplace to a location more

In addition, in order for a voluntary termination to be considered a termination for “Good Reason,” Executive must provide written
notice to the Company of the existence of one or more of the above conditions within ninety (90) days of its initial existence and
the Company must be provided at least thirty (30) days from the notice to remedy the condition.

(f)    Section 409A Limit. “Section 409A Limit” will mean the lesser of two (2)

times: (i) Executive’s annualized compensation based upon the annual rate of pay paid to
Executive during the Executive’s taxable year preceding the Executive’s taxable year of Executive’s termination of employment as
determined  under,  and  with  such  adjustments  as  are  set  forth  in,  Treasury  Regulation  1.409A-1(b)(9)(iii)(A)(1)  and  any  Internal
Revenue  Service  guidance  issued  with  respect  thereto;  or  (ii)  the  maximum  amount  that  may  be  taken  into  account  under  a
qualified plan pursuant to Section 401(a)(17) of the Code for the year in which Executive’s employment is terminated.

7.

Successors.

(a)    The Company’s Successors.    Any successor to the Company (whether

direct  or  indirect  and  whether  by  purchase,  merger,  consolidation,  liquidation  or  otherwise)  to  all  or  substantially  all  of  the
Company’s business and/or assets will assume the obligations under this Agreement and agree expressly to perform the obligations
under this Agreement in the same manner and to the same extent as the Company would be required to perform such obligations in
the  absence  of  a  succession.  For  all  purposes  under  this  Agreement,  the  term  “Company”  will  include  any  successor  to  the
Company’s  business  and/or  assets  which  executes  and  delivers  the  assumption  agreement  described  in  this  Section  7  or  which
becomes bound by the terms of this Agreement by operation of law.

(b)    Executive’s Successors. The terms of this Agreement and all rights of Executive hereunder will inure to the

benefit of, and be enforceable by, Executive’s personal or

 
 
Exhibit 10.32

legal representatives, executors, administrators, successors, heirs, distributees, devisees and legatees.

8.

Notice.

(a)    General. Notices and all other communications contemplated by this Agreement will be in writing and will be
deemed to have been duly given when sent electronically or personally delivered when mailed by U.S. registered or certified mail,
return receipt requested and postage prepaid or when delivered by a private courier service such as UPS, DHL or Federal Express
that has tracking capability. In the case of Executive, notices will be sent to the e-mail address or addressed to Executive at the
home address, in either case which Executive most recently communicated to the Company in writing. In the case of the Company,
electronic notices will be sent to the e-mail address of the Chief Executive Officer and the General Counsel and mailed notices will
be  addressed  to  its  corporate  headquarters,  and  all  notices  will  be  directed  to  the  attention  of  its  Chief  Executive  Officer  and
General Counsel.

(b)    Notice of Termination. Any termination by the Company for Cause or by Executive for Good Reason will be
communicated  by  a  notice  of  termination  to  the  other  party  hereto  given  in  accordance  with  Section  8  of  this  Agreement.  Such
notice will indicate the specific termination provision in this Agreement relied upon, will set forth in reasonable detail the facts and
circumstances  claimed  to  provide  a  basis  for  termination  under  the  provision  so  indicated,  and  will  specify  the  termination  date
(which will be not more than ninety (90) days after the giving of such notice).

9.

Miscellaneous Provisions.

(a)    No Duty to Mitigate.    Executive will not be required to mitigate the

amount of any payment contemplated by this Agreement, nor will any such payment be reduced by any earnings that Executive
may receive from any other source.

(b)    Waiver. No provision of this Agreement will be modified, waived or

discharged  unless  the  modification,  waiver  or  discharge  is  agreed  to  in  writing  and  signed  by  Executive  and  by  an  authorized
officer of the Company (other than Executive). No waiver by either party of any breach of, or of compliance with, any condition or
provision  of  this  Agreement  by  the  other  party  will  be  considered  a  waiver  of  any  other  condition  or  provision  or  of  the  same
condition or provision at another time.

(c)    Headings. All captions and section headings used in this Agreement are

for convenient reference only and do not form a part of this Agreement.

(d)    Entire Agreement. This Agreement constitutes the entire agreement of the

parties hereto and supersedes in their entirety all prior representations, understandings, undertakings or agreements (whether oral or
written and whether expressed or implied) of the parties with respect

 
 
Exhibit 10.32

to  the  subject  matter  hereof.  No  waiver,  alteration,  or  modification  of  any  of  the  provisions  of  this  Agreement  will  be  binding
unless  in  writing  and  signed  by  duly  authorized  representatives  of  the  parties  hereto  and  which  specifically  mention  this
Agreement.

(e)    Choice of Law. The validity, interpretation, construction and performance

of  this  Agreement  will  be  governed  by  the  laws  of  the  Commonwealth  of  Virginia  (with  the  exception  of  its  conflict  of  laws
provisions).  Any  claims  or  legal  actions  by  one  party  against  the  other  arising  out  of  the  relationship  between  the  parties
contemplated herein (whether or not arising under this Agreement) will be commenced or maintained in any state or federal court
located in the jurisdiction where Executive resides, and Executive and the Company hereby submit to the jurisdiction and venue of
any such court

(f)    Severability.    The invalidity or unenforceability of any provision or

provisions of this Agreement will not affect the validity or enforceability of any other provision hereof, which will remain in full
force and effect.

(g)    Withholding.    All payments made pursuant to this Agreement will be

subject to withholding of applicable income, employment and other taxes.

(h)    Counterparts. This Agreement may be executed in counterparts, each of

which will be deemed an original, but all of which together will constitute one and the same instrument.

[Signature Page to Follow]

 
 
IN WITNESS WHEREOF, each of the parties has executed this Agreement, in the case of the Company by its

duly authorized officer, as of the day and year set forth below.

Exhibit 10.32

COMPANY

COMSCORE, INC.

EXECUTIVE

By:
Name:
Title:
Date:

Christiana Lin
EVP, General Counsel Chief Privacy Officer
September 28, 2015

By:
Name: William Livek
Date:

September 28, 2015

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMSCORE, INC.

Stock Option Grant Notice

Exhibit 10.33

Pursuant  to  the  terms  and  conditions  of  the  comScore,  Inc.  2018  Equity  and  Incentive  Compensation  Plan,  as  may  be
amended from time to time (the “Plan”), comScore, Inc., a Delaware corporation (the “Company”), hereby grants to the individual
listed below (“you” or the “Grantee”) the right and option to purchase all or any part of the number of shares of Common Stock set
forth  below  (“Option”)  on  the  terms  and  conditions  set  forth  herein  (this  “Grant  Notice”)  and  in  the  Stock  Option  Agreement
attached hereto as Exhibit A (the “Agreement”) and the Plan, each of which is incorporated herein by reference. Capitalized terms
used but not defined herein shall have the meanings set forth in the Plan.

Type of Option:

Non-Qualified Stock Option

Grantee:

Date of Grant:

Total Number of Shares Subject
to this Option:

Exercise Price:

Expiration Date:

Vesting Schedule:

Subject to the Agreement,  the  Plan  and  the  other  terms  and  conditions  set  forth herein, this
Option shall vest and become exercisable in accordance with the following schedule, so long
as you remain in continuous service with the Company or a Subsidiary from the Date of Grant
through each such vesting date:

[Notwithstanding the foregoing, this Option shall immediately become fully vested if, within
one  year  following  a  Change  in  Control  your  service  relationship  with  the  Company  or  a
Subsidiary  is  terminated  (i)  by  the  Company  without  Cause  (as  defined  in  your  Change  of
Control and Severance Agreement with the Company (the “COC/Severance Agreement”)) or
(ii) by you for Good Reason (as defined in the COC/Severance Agreement).]

By  your  signature  below,  you  agree  to  be  bound  by  the  terms  and  conditions  of  the  Plan,  the  Agreement  and  this  Grant
Notice.  You  acknowledge  that  you  have  reviewed  the  Agreement,  the  Plan  and  this  Grant  Notice  in  their  entirety  and  fully
understand all provisions of the Agreement, the Plan and this Grant Notice. You hereby agree to accept as binding, conclusive and
final all decisions or interpretations of the Committee regarding any questions or determinations that arise under the Agreement, the
Plan  or  this  Grant  Notice.  This  Grant  Notice  may  be  executed  in  one  or  more  counterparts  (including  electronic  and  facsimile
counterparts),  each  of  which  shall  be  deemed  to  be  an  original,  but  all  of  which  together  shall  constitute  one  and  the  same
agreement.

 
 
 
 
 
 
 
IN ORDER TO RECEIVE THE BENEFITS OF THE AGREEMENT AND THIS GRANT NOTICE, AND FOR THE AWARD
TO  BE  EFFECTIVE,  GRANTEE  MUST  ACCEPT  THE  AWARD 
IN  THE  COMPANY’S  ONLINE  EQUITY
ADMINISTRATION SYSTEM. IF GRANTEE FAILS TO SATISFY THE ACCEPTANCE REQUIREMENT WITHIN 90 DAYS
AFTER THE DATE OF GRANT, THEN (1) THE AGREEMENT AND THIS GRANT NOTICE WILL BE OF NO FORCE OR
EFFECT  AND  THE  OPTION  GRANTED  HEREIN  WILL  BE  AUTOMATICALLY  FORFEITED  TO  THE  COMPANY
WITHOUT CONSIDERATION, AND (2) NEITHER GRANTEE NOR THE COMPANY WILL HAVE ANY FUTURE RIGHTS
OR OBLIGATIONS UNDER THIS AGREEMENT.

[SIGNATURES ON FOLLOWING PAGE]

Exhibit 10.33

2

 
 
  
IN  WITNESS  WHEREOF,  the  Company  has  caused  this  Grant  Notice  to  be  executed  by  an  officer  thereunto  duly

authorized, and the Grantee has executed this Grant Notice, effective for all purposes as provided above.

Exhibit 10.33

COMSCORE, INC.

By:                    
Name:
Title:

GRANTEE

Name:

SIGNATURE PAGE TO
STOCK OPTION GRANT NOTICE

 
 
                                
EXHIBIT A

Stock Option Agreement

Exhibit 10.33

This Stock Option Agreement (together with the Grant Notice to which this Agreement is attached, this “Agreement”) is
made as of the Date of Grant set forth in the Grant Notice to which this Agreement is attached by and between comScore, Inc., a
Delaware corporation (the “Company”), and [●] (the “Grantee”). Capitalized terms used but not specifically defined herein shall
have the meanings specified in the Plan or the Grant Notice.

1.

Award. Effective as of the Date of Grant set forth in the Grant Notice (the “Date of Grant”), the Company hereby
irrevocably grants to the Grantee the right and option (“Option”) to purchase all or any part of an aggregate of the number of shares
of  Common  Stock  set  forth  in  the  Grant  Notice  on  the  terms  and  conditions  set  forth  herein  and  in  the  Plan,  which  Plan  is
incorporated herein by reference as a part of this Agreement. In the event of any conflict between the terms of this Agreement and
the Plan, the Plan shall control. This Option constitutes an Option Right under the Plan and shall be treated as an option that is not
intended to be an Incentive Stock Option.

2.

Exercise Price. The  exercise  price  of  each  share  of  Common  Stock  subject  to  this  Option  shall  be  the  exercise
price  set  forth  in  the  Grant  Notice  (the  “Exercise Price”),  which  has  been  determined  to  be  not  less  than  the  Market  Value  per
Share on the Date of Grant. For all purposes of this Agreement, the Market Value per Share shall be determined in accordance with
the provisions of the Plan.

3.

Exercise of Option.

(a)        Subject  to  the  earlier  expiration  of  this  Option  as  provided  herein,  this  Option  may  be  exercised,  by  (i)
providing written notice to the Company in the form prescribed by the Committee from time to time at any time and from time to
time  after  the  Date  of  Grant,  which  notice  shall  be  delivered  to  the  Company  in  the  form,  and  in  the  manner,  designated  by  the
Committee from time to time, and (ii) paying the Exercise Price in full in a manner permitted by Section 3(d); provided, however,
that this Option shall not be exercisable for more than the percentage of the aggregate number of shares of Common Stock subject
to this Option with respect to which this Option has become vested and exercisable pursuant to the vesting schedule set forth in the
Grant Notice or as provided in this Section 3.

(b)       This Option may be exercised only while the Grantee remains an employee or other service provider of the
Company or a Subsidiary and will terminate and cease to be exercisable upon a termination of the Grantee’s continuous service
with the Company or a Subsidiary, except that:

(i)    Termination Due to Death or Disability. Upon a termination of the Grantee’s service with the Company
or  a  Subsidiary  due  to  the  Grantee’s  death  or  Disability  (as  defined  in  the  [Grantee’s  Change  of  Control  and  Severance
Agreement with the Company (the “COC/Severance Agreement”)]), then the portion of this Option that is vested may be

A-1

 
 
Exhibit 10.33

exercised by the Grantee (or the Grantee’s estate or the person who acquires this Option by will or the laws of descent and
distribution or otherwise by reason of the death of the Grantee) at any time during the period ending on the earlier to occur
of  (A)  the  date  that  is  one  year  following  the  date  of  such  termination  or  (B)  the  Expiration  Date  set  forth  in  the  Grant
Notice (the “Expiration Date”).

(ii)        Termination  Without  Cause  or  Resignation.  Upon  a  termination  of  the  Grantee’s  service  with  the
Company  or  a  Subsidiary  (A)  by  the  Company  or  a  Subsidiary  without  Cause  (as  defined  in  the  COC/Severance
Agreement) or (B) by the Grantee, then the portion of this Option that is vested may be exercised by the Grantee (or the
Grantee’s  estate  or  the  person  who  acquires  this  Option  by  will  or  the  laws  of  descent  and  distribution  or  otherwise  by
reason of the death of the Grantee) at any time during the period ending on the earlier to occur of (x) the date that is 90 days
following the date of such termination or (y) the Expiration Date.

(iii)    Termination for Cause. Upon a termination of the Grantee’s service with the Company or a Subsidiary
by the Company or a Subsidiary for Cause, then this Option shall immediately terminate and cease to be exercisable as of
the date of such termination.

(iv)    Extension of Exercisability. If the exercise of this Option within the applicable time periods set forth
above  is  prevented  by  the  provisions  of  Section  8,  this  Option  will  remain  exercisable  until  30  days  after  the  date  the
Grantee is notified by the Company that this Option is exercisable, but in any event no later than the Expiration Date. If a
sale  of  shares  acquired  upon  the  exercise  of  this  Option  would  subject  the  Grantee  to  suit  under  Section  16(b)  of  the
Exchange Act, then this Option will remain exercisable until the earliest to occur of (A) the 30th day following the date on
which a sale of such shares by the Grantee would no longer be subject to such suit or (B) the Expiration Date set forth in the
Grant Notice. The Company makes no representation as to the tax consequences of any such delayed exercise. The Grantee
should consult with the Grantee’s own tax advisor as to the tax consequences of any such delayed exercise.

(c)    This Option shall not be exercisable in any event after the Expiration Date set forth in the Grant Notice.

(d)    The Exercise Price for the shares of Common Stock as to which this Option is exercised shall be paid in full at
the time of exercise (i) in cash (including check, bank draft or money order payable to the order of the Company or wire transfer of
immediately available funds), (ii) if permitted by the Committee in its sole discretion, by delivering or constructively tendering to
the Company shares of Common Stock having a Market Value per Share equal to the Exercise Price (provided such shares used for
this purpose must have been held by the Grantee for such minimum period of time as may be established from time to time by the
Committee  to  avoid  adverse  accounting  consequences),  (iii)  if  permitted  by  the  Committee  in  its  sole  discretion,  through  a
“cashless exercise” in accordance with a Company-established policy or program for the same, (iv) if permitted by the Committee
in its sole discretion, by “net issuance exercise” pursuant to which the Company reduces the number of shares of Common Stock
otherwise deliverable upon

A-2

 
 
Exhibit 10.33

exercise of this Option by a number of shares with an aggregate Market Value per Share equal to the aggregate Exercise Price at the
time of exercise or (v) any combination of the foregoing. No fraction of a share of Common Stock shall be issued by the Company
upon exercise of an Option or accepted by the Company in payment of the exercise price thereof; rather, the Grantee shall provide a
cash payment for such amount as is necessary to effect the issuance and acceptance of only whole shares of Common Stock.

4.

Service  Relationship.  For  purposes  of  this  Agreement,  “continuous  service”  (or  substantially  similar  terms)
means  the  absence  of  any  interruption  or  termination  of  the  Grantee’s  service  as  an  Employee,  Director  or  consultant  to  the
Company  or  a  Subsidiary.  Continuous  service  shall  not  be  considered  interrupted  or  terminated  in  the  case  of  transfers  between
locations of the Company and its Subsidiaries. Further, continuous service shall not be considered interrupted or terminated in the
case  of  the  Grantee’s  cessation  of  service  as  an  Employee,  Director  or  consultant  to  the  Company  or  a  Subsidiary  (each,  a
“Participant  Class”)  so  long  as  the  Grantee  continues  serving  in  another  Participant  Class.  Without  limiting  the  scope  of  the
preceding sentence, it is expressly provided that the Grantee shall be considered to have terminated service with the Company (a)
when the Grantee ceases to be in the service of any of the Company, a Subsidiary, or a corporation or other entity (or a parent or
subsidiary  of  such  corporation  or  other  entity)  assuming  or  substituting  a  new  option  for  this  Option  or  (b)  at  the  time  of  the
termination of the “Subsidiary” status under the Plan of the corporation or other entity that engages the Grantee.

5.

Rights as a Stockholder.

(a)        The  Grantee  shall  have  no  rights  of  ownership  in  the  Common  Stock  underlying  this  Option  (including  no
rights to receive dividends) and no right to vote the Common Stock underlying this Option until the date on which the Common
Stock underlying this Option is issued or transferred to the Grantee pursuant to Section 3 above.

(b)        The  obligations  of  the  Company  under  this  Agreement  will  be  merely  that  of  an  unfunded  and  unsecured
promise of the Company to deliver Common Stock in the future, and the rights of the Grantee will be no greater than that of an
unsecured general creditor. No assets of the Company will be held or set aside as security for the obligations of the Company under
this Agreement.

6.

Adjustments.  This  Option  and  the  number  of  shares  of  Common  Stock  underlying  this  Option,  and  the  other
terms  and  conditions  of  the  grant  evidenced  by  this  Agreement,  are  subject  to  mandatory  adjustment,  including  as  provided  in
Section 11 of the Plan.

7.

Withholding Taxes.

(a)    To the extent that the Company is required to withhold federal, state, local or foreign taxes or other amounts in
connection with the delivery to the Grantee of Common Stock or any other payment to the Grantee or any other payment or vesting
event  under  this  Agreement,  the  Grantee  agrees  that  the  Grantee  will  satisfy  such  requirement  in  a  manner  determined  by  the
Committee  prior  to  any  payment  to  the  Grantee,  including  a  “sell  to  cover”  transaction  through  a  bank  or  broker.  It  shall  be  a
condition to the obligation of the Company to make any such delivery

A-3

 
 
Exhibit 10.33

or payment that the Grantee has satisfied such requirement in the form or manner specified by the Company. In no event will the
market  value  of  the  Common  Stock  to  be  withheld,  sold  and/or  delivered  pursuant  to  this  Section  7  to  satisfy  applicable
withholding taxes exceed the maximum amount of taxes or other amounts that could be required to be withheld without creating
adverse accounting treatment for the Company with respect to this award, as determined by the Committee.

(b)    The Grantee acknowledges that there may be adverse tax consequences upon the receipt, vesting or exercise of
this award or disposition of the underlying shares and that the Grantee has been advised, and hereby is advised, to consult a tax
advisor.  The  Grantee  represents  that  the  Grantee  is  in  no  manner  relying  on  the  Board,  the  Committee,  the  Company  or  a
Subsidiary  or  any  of  their  respective  managers,  directors,  officers,  employees  or  authorized  representatives  (including  attorneys,
accountants,  consultants,  bankers,  lenders,  prospective  lenders  and  financial  representatives)  for  tax  advice  or  an  assessment  of
such tax consequences.

8.

Compliance  with  Law.  The  Company  shall  make  reasonable  efforts  to  comply  with  all  applicable  federal  and
state securities laws and the requirements of any stock exchange or market system upon which the Common Stock may then be
listed; provided, however, notwithstanding any other provision of the Plan and this Agreement, the Company shall not be obligated
to issue any Common Stock pursuant to this Agreement if the issuance thereof would result in a violation of any such law.

9.

Acknowledgements Regarding Section 409A of the Code. The Grantee understands that if the Exercise Price of
the Common Stock under this Option is less than the fair market value of the Company’s common stock on the Date of Grant of
this Option, then the Grantee may incur adverse tax consequences under Section 409A of the Code. The Grantee acknowledges and
agrees  that  (a)  the  Grantee  is  not  relying  upon  any  determination  by  the  Company,  any  Subsidiary  or  any  of  their  respective
employees, directors, managers, officers, attorneys or agents (collectively, the “Company Parties”) of the fair market value on the
Date  of  Grant  of  this  Option,  (b)  the  Grantee  is  not  relying  upon  any  written  or  oral  statement  or  representation  of  any  of  the
Company  Parties  regarding  the  tax  effects  associated  with  the  Grantee’s  execution  of  this  Agreement  and  the  Grantee’s  receipt,
holding and exercise of this Option, and (c) in deciding to enter into this Agreement, the Grantee is relying on the Grantee’s own
judgment and the judgment of the professionals of the Grantee’s choice with whom the Grantee has consulted. The Grantee hereby
releases, acquits and forever discharges the Company Parties from all actions, causes of actions, suits, debts, obligations, liabilities,
claims, damages, losses, costs and expenses of any nature whatsoever, known or unknown, on account of, arising out of, or in any
way  related  to  the  tax  effects  associated  with  the  Grantee’s  execution  of  this  Agreement  and  the  Grantee’s  receipt,  holding  and
exercise of this Option.

10.

Headings; References; Interpretation. Headings are for convenience only and are not deemed to be part of this
Agreement. The words “hereof,” “herein” and “hereunder” and words of similar import, when used in this Agreement, shall refer to
this Agreement as a whole, and not to any particular provision of this Agreement. All references herein to Sections shall, unless the
context  requires  a  different  construction,  be  deemed  to  be  references  to  the  Sections  of  this  Agreement.  The  word  “or”  as  used
herein is not exclusive and is deemed to have the meaning “and/or.” All references to “including” shall be construed as meaning
“including without limitation.”

A-4

 
 
Exhibit 10.33

Unless the context requires otherwise, all references herein to a law, agreement, instrument or other document shall be deemed to
refer to such law, agreement, instrument or other document as amended, supplemented, modified and restated from time to time to
the extent permitted by the provisions thereof. All references to “dollars” or “$” in this Agreement refer to United States dollars.
Whenever the context may require, any pronouns used herein shall include the corresponding masculine, feminine or neuter forms,
and the singular form of nouns and pronouns shall include the plural and vice versa. Neither this Agreement nor any uncertainty or
ambiguity herein shall be construed or resolved against any party hereto, whether under any rule of construction or otherwise. On
the contrary, this Agreement has been reviewed by each of the parties hereto and shall be construed and interpreted according to the
ordinary meaning of the words used so as to fairly accomplish the purposes and intentions of the parties hereto. Any reference in
this Agreement to Section 409A of the Code will also include any proposed, temporary or final regulations, or any other guidance,
promulgated with respect to such Section by the U.S. Department of the Treasury or the Internal Revenue Service.

11.

No Right to Future Awards or Employment. The grant of the Option under this Agreement to the Grantee is a
voluntary, discretionary award being made on a one-time basis and it does not constitute a commitment to make any future awards.
The grant of this Option and any payments made hereunder will not be considered salary or other compensation for purposes of any
severance pay or similar allowance, except as otherwise required by law. Nothing contained in this Agreement shall confer upon
the Grantee any right to be employed or remain employed by the Company or any of its Subsidiaries, nor limit or affect in any
manner the right of the Company or any of its Subsidiaries to terminate the employment or adjust the compensation of the Grantee.

12.

Relation to Other Benefits. Any economic or other benefit to the Grantee under this Agreement or the Plan shall
not be taken into account in determining any benefits to which the Grantee may be entitled under any profit-sharing, retirement or
other benefit or compensation plan maintained by the Company or any of its Subsidiaries and shall not affect the amount of any life
insurance coverage available to any beneficiary under any life insurance plan covering employees of the Company or any of its
Subsidiaries.

13.

Entire Agreement; Amendment. This Agreement constitutes the entire agreement of the parties with regard to
the subject matter hereof, and contains all the covenants, promises, representations, warranties and agreements between the parties
with respect to this Option; provided, however, that the terms of this Agreement shall not modify and shall be subject to the terms
and conditions of any employment, consulting and/or severance agreement between the Company (or a Subsidiary or other entity)
and  the  Grantee  in  effect  as  of  the  date  a  determination  is  to  be  made  under  this  Agreement.  Without  limiting  the  scope  of  the
preceding sentence, except as provided therein, all prior understandings and agreements, if any, among the parties hereto relating to
the subject matter hereof are hereby null and void and of no further force and effect. Any amendment to the Plan shall be deemed to
be  an  amendment  to  this  Agreement  to  the  extent  that  the  amendment  is  applicable  hereto,  and  the  Committee  has  the  right  to
amend, alter, suspend, discontinue or cancel this Option, prospectively or retroactively; provided, however, that (a) no amendment
shall adversely affect the rights of the Grantee under this Agreement without the Grantee’s written consent, and (b) the Grantee’s
consent shall not be required to an amendment that is deemed necessary by the

A-5

 
 
Exhibit 10.33

Company to ensure compliance with Section 409A of the Code or Section 10D of the Exchange Act.

14.

Severability and Waiver. In the event that one or more of the provisions of this Agreement shall be invalidated
for any reason by a court of competent jurisdiction, any provision so invalidated shall be deemed to be separable from the other
provisions hereof, and the remaining provisions hereof shall continue to be valid and fully enforceable. Waiver by any party of any
breach of this Agreement or failure to exercise any right hereunder shall not be deemed to be a waiver of any other breach or right.
The failure of any party to take action by reason of such breach or to exercise any such right shall not deprive the party of the right
to take action at any time while or after such breach or condition giving rise to such rights continues.

15.

Relation  to  Plan.  This  Agreement  is  subject  to  the  terms  and  conditions  of  the  Plan.  In  the  event  of  any
inconsistency between the provisions of this Agreement and the Plan, the Plan shall govern. The Committee acting pursuant to the
Plan,  as  constituted  from  time  to  time,  shall,  except  as  expressly  provided  otherwise  herein  or  in  the  Plan,  have  the  right  to
determine any questions which arise in connection with this Agreement.

16.

Electronic Delivery. The Company may, in its sole discretion, deliver any documents related to this Option and
the  Grantee’s  participation  in  the  Plan,  or  future  awards  that  may  be  granted  under  the  Plan,  by  electronic  means  or  request  the
Grantee’s  consent  to  participate  in  the  Plan  by  electronic  means.  The  Grantee  hereby  consents  to  receive  such  documents  by
electronic  delivery  and,  if  requested,  agrees  to  participate  in  the  Plan  through  an  online  or  electronic  system  established  and
maintained by the Company or another third party designated by the Company.

17.

Governing Law. This Agreement shall be governed by and construed with the internal substantive laws of the
State  of  Delaware,  without  giving  effect  to  any  principle  of  law  that  would  result  in  the  application  of  the  law  of  any  other
jurisdiction.

18.

Successors and Assigns. Without limiting Section 21 hereof, the provisions of this Agreement shall inure to the
benefit  of,  and  be  binding  upon,  the  successors,  administrators,  heirs,  legal  representatives  and  assigns  of  the  Grantee,  and  the
successors and assigns of the Company.

19.

Acknowledgement. The Grantee acknowledges that the Grantee (a) has received a copy of the Plan, (b) has had
an opportunity to review the terms of this Agreement and the Plan, (c) understands the terms and conditions of this Agreement and
the Plan and (d) agrees to such terms and conditions.

20.

Counterparts. The Grant Notice may be executed in one or more counterparts, each of which shall be deemed to
be  an  original  but  all  of  which  together  will  constitute  one  and  the  same  agreement.  Delivery  of  an  executed  counterpart  of  the
Grant  Notice  by  facsimile  or  in  electronic  format  shall  be  effective  as  delivery  of  a  manually  executed  counterpart  of  the  Grant
Notice.

A-6

 
 
Exhibit 10.33

21.

Restrictions on Transfer of Option. Subject to Section 15 of the Plan, this Option shall not be transferable by
the Grantee other than by will or pursuant to the laws of descent and distribution, and this Option shall be exercisable, during the
Grantee’s lifetime, only by the Grantee.

22.

Company  Recoupment  of  Awards.  Notwithstanding  anything  in  this  Agreement  to  the  contrary,  the  Grantee
acknowledges  and  agrees  that  this  Agreement  and  the  award  described  herein  are  subject  to  the  terms  and  conditions  of  the
Company’s clawback policy (if any) as may be in effect from time to time specifically to implement Section 10D of the Exchange
Act  and  any  applicable  rules  or  regulations  promulgated  thereunder  (including  applicable  rules  and  regulations  of  any  national
securities exchange on which the Common Stock may be traded).

23.

Notices. All notices and other communications under this Agreement shall be in writing and shall be delivered to

the parties at the following addresses (or at such other address for a party as shall be specified by like notice):

If to the Company, unless otherwise designated by the Company in a written notice to the Grantee (or other holder):

comScore, Inc. 
Attn: General Counsel
11950 Democracy Drive, Suite 600
Reston, Virginia 20190

If to the Grantee, at the Grantee’s last known address on file with the Company.

Any notice that is delivered personally or by overnight courier or telecopier in the manner provided herein shall be deemed to have
been duly given to the Grantee when it is mailed by the Company or, if such notice is not mailed to the Grantee, upon receipt by the
Grantee. Any notice that is addressed and mailed in the manner herein provided shall be conclusively presumed to have been given
to  the  party  to  whom  it  is  addressed  at  the  close  of  business,  local  time  of  the  recipient,  on  the  fourth  day  after  the  day  it  is  so
placed in the mail.

[Remainder of Page Intentionally Blank]

A-7

 
 
COMSCORE, INC.

Deferred Stock Units Award Agreement

Exhibit 10.34

This DEFERRED STOCK UNITS AWARD AGREEMENT (this “Agreement”) is made as of [●] (the “Date of Grant”), by

and between comScore, Inc., a Delaware corporation (the “Company”), and [●] (the “Grantee”).

1.

Certain Definitions. Capitalized terms used, but not otherwise defined, in this Agreement will have the meanings

given to such terms in the comScore, Inc. 2018 Equity and Incentive Compensation Plan (the “Plan”).

2.    Grant of DSUs. Subject to and upon the terms, conditions and restrictions set forth in this Agreement and in the Plan,
pursuant to authorization under a resolution of the Committee, the Company has granted to the Grantee as the Date of Grant [●]
deferred stock units (“DSUs”), which shall constitute an award of Restricted Stock Units under the Plan. Each DSU shall represent
the right of the Grantee to receive one share of Common Stock subject to and upon the terms and conditions of this Agreement. The
DSUs covered by this Agreement are fully vested and nonforfeitable.

3.        Restrictions  on  Transfer  of  DSUs. Subject  to  Section  15  of  the  Plan,  neither  the  DSUs  evidenced  hereby  nor  any
interest  therein  or  in  the  shares  of  Common  Stock  underlying  such  DSUs  shall  be  transferable  prior  to  payment  to  the  Grantee
pursuant to Section 4 hereof other than by will or pursuant to the laws of descent and distribution.

4.    Form and Time of Payment of DSUs.

(a)    Payment for the DSUs shall be made in the form of Common Stock. The DSUs will become payable upon the

earlier to occur of the following:

(i)    The Grantee’s “separation from service” with the Company and its Subsidiaries within the meaning of

Section 409A(a)(2)(A)(i) of the Code; or

(ii)    The occurrence of a Change in Control, so long as such Change in Control qualifies as a “change in

control event” within the meaning of Section 409A(a)(2)(A)(v) of the Code.

The  date  of  settlement  of  the  DSUs  that  become  payable  pursuant  to  this  Section  4(a)  shall  be  (A)  as  soon  as  administratively
practicable  following  (but  no  later  than  30  days  following)  the  date  that  is  six  months  following  the  Grantee’s  separation  from
service if the DSUs become payable pursuant to clause (i) above, or (B) the date of the occurrence of the Change in Control, if the
DSUs become payable pursuant to clause (ii) above.

(b)    The Company’s obligations to the Grantee with respect to the DSUs will be satisfied in full upon the issuance

or transfer of Common Stock corresponding to such DSUs.

5.    Dividend Equivalents; Voting and Other Rights.

 
 
Exhibit 10.34

(a)    The Grantee shall have no rights of ownership in the Common Stock underlying the DSUs and no right to vote
the Common Stock underlying the DSUs until the date on which the Common Stock underlying the DSUs is issued or transferred
to the Grantee pursuant to Section 4 above.

(b)       From  and  after  the  Date  of  Grant  and  until  the  time  when  the  DSUs  are  paid  in  accordance  with  Section 4
hereof, on the date that the Company pays a cash dividend (if any) to holders of Common Stock generally, the Grantee shall be
credited with cash per DSU equal to the amount of such dividend. Any amounts credited pursuant to the immediately preceding
sentence shall be subject to the same applicable terms and conditions (including payment) as apply to the DSUs based on which the
dividend equivalents were credited, and such amounts shall be paid in cash at the same time as the DSUs to which they relate are
settled.

(c)        The  obligations  of  the  Company  under  this  Agreement  will  be  merely  that  of  an  unfunded  and  unsecured
promise of the Company to deliver Common Stock in the future, and the rights of the Grantee will be no greater than that of an
unsecured general creditor. No assets of the Company will be held or set aside as security for the obligations of the Company under
this Agreement.

6.    Adjustments. The DSUs and the number of shares of Common Stock issuable for each DSU, and the other terms and
conditions of the grant evidenced by this Agreement, are subject to mandatory adjustment, including as provided in Section 11 of
the Plan.

7.    Withholding Taxes. To the extent that the Company is required to withhold federal, state, local or foreign taxes or other
amounts  in  connection  with  the  delivery  to  the  Grantee  of  Common  Stock  or  any  other  payment  to  the  Grantee  or  any  other
payment event under this Agreement, the Grantee agrees that the Grantee will satisfy such requirement in a manner determined by
the Committee prior to any payment to the Grantee, including but not limited to a “sell to cover” transaction through a bank or
broker. It shall be a condition to the obligation of the Company to make any such delivery or payment that the Grantee has satisfied
such requirement in the form or manner specified by the Company. In no event will the market value of the Common Stock to be
withheld, sold and/or delivered pursuant to this Section 7 to satisfy applicable withholding taxes exceed the maximum amount of
taxes or other amounts that could be required to be withheld without creating adverse accounting treatment for the Company with
respect to the award of DSUs covered by this Agreement, as determined by the Committee.

8.       Compliance with Law. The  Company  shall  make  reasonable  efforts  to  comply  with  all  applicable  federal  and  state
securities laws; provided, however, notwithstanding any other provision of the Plan and this Agreement, the Company shall not be
obligated to issue any Common Stock pursuant to this Agreement if the issuance thereof would result in a violation of any such
law.

9.       Compliance  with  or  Exemption  from  Section  409A  of  the  Code. To  the  extent  applicable,  it  is  intended  that  this
Agreement  and  the  Plan  comply  with  the  provisions  of  Section  409A  of  the  Code.  This  Agreement  and  the  Plan  shall  be
administered  in  a  manner  consistent  with  this  intent,  and  any  provision  that  would  cause  this  Agreement  or  the  Plan  to  fail  to
satisfy Section 409A of the Code shall have no force or effect until amended to comply with Section 409A of the

2

 
 
Exhibit 10.34

Code  (which  amendment  may  be  retroactive  to  the  extent  permitted  by  Section  409A  of  the  Code  and  may  be  made  by  the
Company  without  the  consent  of  the  Grantee).  Notwithstanding  the  foregoing,  the  Company  makes  no  representations  that  the
payments and benefits provided under this Agreement comply with Section 409A of the Code, and in no event shall the Company
be liable for all or any portion of any taxes, penalties, interest, or other expenses that may be incurred by the Grantee on account of
non-compliance with Section 409A of the Code.

10.        Interpretation.  Any  reference  in  this  Agreement  to  Section  409A  of  the  Code  will  also  include  any  proposed,
temporary  or  final  regulations,  or  any  other  guidance,  promulgated  with  respect  to  such  Section  by  the  U.S.  Department  of  the
Treasury or the Internal Revenue Service.

11.        No  Right  to  Future  Awards  or  Employment.  The  grant  of  the  DSUs  under  this  Agreement  to  the  Grantee  is  a
voluntary, discretionary award being made on a one-time basis and it does not constitute a commitment to make any future awards.
The grant of the DSUs and any payments made hereunder will not be considered salary or other compensation for purposes of any
severance pay or similar allowance, except as otherwise required by law. Nothing contained in this Agreement shall confer upon
the Grantee any right to be employed or remain employed by the Company or any of its Subsidiaries, nor limit or affect in any
manner the right of the Company or any of its Subsidiaries to terminate the employment or adjust the compensation of the Grantee.

12.    Relation to Other Benefits. Any economic or other benefit to the Grantee under this Agreement or the Plan shall not
be taken into account in determining any benefits to which the Grantee may be entitled under any profit-sharing, retirement or other
benefit  or  compensation  plan  maintained  by  the  Company  or  any  of  its  Subsidiaries  and  shall  not  affect  the  amount  of  any  life
insurance coverage available to any beneficiary under any life insurance plan covering employees of the Company or any of its
Subsidiaries.

13.    Entire Agreement; Amendments. This Agreement constitutes the entire agreement of the parties with respect to the
subject matter hereof, and contains all the covenants, promises, representations, warranties and agreements between the parties with
respect to the grant of the DSUs. Without limiting the scope of the preceding sentence, all prior understandings and agreements
among  the  parties  hereto  relating  to  the  subject  matter  hereof  are  hereby  null  and  void  and  of  no  further  force  and  effect.  Any
amendment  to  the  Plan  shall  be  deemed  to  be  an  amendment  to  this  Agreement  to  the  extent  that  the  amendment  is  applicable
hereto, and the Committee has the right to amend, alter, suspend, discontinue or cancel the DSUs, prospectively or retroactively;
provided,  however,  that  (a)  no  amendment  shall  adversely  affect  the  rights  of  the  Grantee  under  this  Agreement  without  the
Grantee’s written consent, and (b) the Grantee’s consent shall not be required to an amendment that is deemed necessary by the
Company to ensure compliance with Section 409A of the Code or Section 10D of the Exchange Act.

14.    Severability and Waiver. In the event that one or more of the provisions of this Agreement shall be invalidated for
any  reason  by  a  court  of  competent  jurisdiction,  any  provision  so  invalidated  shall  be  deemed  to  be  separable  from  the  other
provisions hereof, and the remaining provisions hereof shall continue to be valid and fully enforceable. Waiver by any party of any
breach of this Agreement or failure to exercise any right hereunder shall not be deemed to be a

3

 
 
Exhibit 10.34

waiver of any other breach or right. The failure of any party to take action by reason of such breach or to exercise any such right
shall not deprive the party of the right to take action at any time while or after such breach or condition giving rise to such right
continues.

15.    Relation to Plan. This Agreement is subject to the terms and conditions of the Plan. In the event of any inconsistency
between  the  provisions  of  this  Agreement  and  the  Plan,  the  Plan  shall  govern.  The  Committee  acting  pursuant  to  the  Plan,  as
constituted from time to time, shall, except as expressly provided otherwise herein or in the Plan, have the right to determine any
questions which arise in connection with this Agreement, and the resolution of any such questions by the Committee shall be final
and binding on the Grantee and the Company.

16.       Electronic Delivery. The Company may,  in  its  sole  discretion,  deliver  any  documents  related  to  the DSUs and the
Grantee’s  participation  in  the  Plan,  or  future  awards  that  may  be  granted  under  the  Plan,  by  electronic  means  or  request  the
Grantee’s  consent  to  participate  in  the  Plan  by  electronic  means.  The  Grantee  hereby  consents  to  receive  such  documents  by
electronic  delivery  and,  if  requested,  agrees  to  participate  in  the  Plan  through  an  online  or  electronic  system  established  and
maintained by the Company or another third party designated by the Company.

17.    Governing Law. This Agreement shall be governed by and construed with the internal substantive laws of the State of

Delaware, without giving effect to any principle of law that would result in the application of the law of any other jurisdiction.

18.    Successors and Assigns. Without limiting Section 3 hereof, the provisions of this Agreement shall inure to the benefit
of, and be binding upon, the successors, administrators, heirs, legal representatives and assigns of the Grantee, and the successors
and assigns of the Company.

19.    Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original but all of
which together will constitute one and the same instrument. Delivery of an executed counterpart of the Agreement by facsimile or
in electronic format shall be effective as delivery of a manually executed counterpart of the Agreement.

20.    Acknowledgement. The Grantee acknowledges that the Grantee (a) has received a copy of the Plan, (b) has had an
opportunity to review the terms of this Agreement and the Plan, (c) understands the terms and conditions of this Agreement and the
Plan and (d) agrees to such terms and conditions.

21.        Company  Recoupment  of  Awards.  Notwithstanding  anything  in  this  Agreement  to  the  contrary,  the  Grantee
acknowledges  and  agrees  that  this  Agreement  and  the  award  described  herein  are  subject  to  the  terms  and  conditions  of  the
Company’s clawback policy (if any) as may be in effect from time to time specifically to implement Section 10D of the Exchange
Act  and  any  applicable  rules  or  regulations  promulgated  thereunder  (including  applicable  rules  and  regulations  of  any  national
securities exchange on which the Common Stock may be traded).

IN  ORDER  TO  RECEIVE  THE  BENEFITS  OF  THIS  AGREEMENT,  AND  FOR  THE  AWARD  TO  BE  EFFECTIVE,
GRANTEE MUST ACCEPT THE AWARD IN THE COMPANY’S ONLINE

4

 
 
EQUITY ADMINISTRATION SYSTEM. IF GRANTEE FAILS TO SATISFY THE ACCEPTANCE REQUIREMENT WITHIN
90 DAYS AFTER THE DATE OF GRANT, THEN (1) THIS AGREEMENT WILL BE OF NO FORCE OR EFFECT AND THE
AWARD  GRANTED  HEREIN  WILL  BE  AUTOMATICALLY  FORFEITED  TO  THE  COMPANY  WITHOUT
CONSIDERATION,  AND  (2)  NEITHER  GRANTEE  NOR  THE  COMPANY  WILL  HAVE  ANY  FUTURE  RIGHTS  OR
OBLIGATIONS UNDER THIS AGREEMENT.

Exhibit 10.34

[SIGNATURES ON FOLLOWING PAGE]

5

 
 
IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by an officer thereunto duly

authorized, and the Grantee has executed this Agreement, effective for all purposes as provided above.

Exhibit 10.34

COMSCORE, INC.

By:                    
Name:
Title:

GRANTEE

Name:

SIGNATURE PAGE TO
DEFERRED STOCK UNITS AWARD AGREEMENT

 
 
                                
COMSCORE, INC.

Performance Restricted Stock Units Award Agreement

This PERFORMANCE RESTRICTED STOCK UNITS AWARD AGREEMENT (this “Agreement”) is made as of [●] (the

“Date of Grant”), by and between comScore, Inc., a Delaware corporation (the “Company”), and [●] (the “Grantee”).

Exhibit 10.35

1.

Certain Definitions. Capitalized terms used, but not otherwise defined, in this Agreement will have the meanings

given to such terms in the comScore, Inc. 2018 Equity and Incentive Compensation Plan (the “Plan”).

2.

Grant of PRSUs. Subject to and upon the terms, conditions and restrictions set forth in this Agreement and in the
Plan,  pursuant  to  authorization  under  a  resolution  of  the  Committee,  the  Company  has  granted  to  the  Grantee  as  of  the  Date  of
Grant [●] performance-based Restricted Stock Units (“PRSUs”), which shall constitute an award of Performance Shares under the
Plan. Subject to the degree of attainment of the performance goals established for these PRSUs as set forth in Sections 5(a)  and
5(b),  the  Grantee  may  earn  up  to  a  maximum  of  100%  of  the  PRSUs.  Each  earned  PRSU  shall  then  represent  the  right  of  the
Grantee to receive one share of Common Stock subject to and upon the terms and conditions of this Agreement.

3.

Payment  of  PRSUs.  The  PRSUs  will  become  payable  in  accordance  with  the  provisions  of  Section  6  of  this
Agreement if the Restriction Period lapses and Grantee’s right to receive payment for the PRSUs becomes nonforfeitable (“Vest,”
“Vesting” or “Vested”) in accordance with Section 5 of this Agreement.

4.

Restrictions on Transfer of PRSUs. Subject to Section 15 of the Plan, neither the PRSUs evidenced hereby nor
any interest therein or in the shares of Common Stock underlying such PRSUs shall be transferable prior to payment to the Grantee
pursuant to Section 6 hereof other than by will or pursuant to the laws of descent and distribution.

5.

Earning and Vesting of PRSUs.

(a)    Performance Periods. Subject to the terms and conditions of this Agreement, a number of PRSUs determined
in accordance with Section 5(b) shall Vest on [●] (each such date, a “Vesting Date” and each [●] period ending on each Vesting
Date, a “Performance Period”) to the extent that the Stock-Price Hurdle (as defined below) is achieved during such Performance
Period,  subject  to  the  Grantee’s  continuous  service  with  the  Company  or  a  Subsidiary  through  the  applicable  Vesting  Date.  For
purposes  of  this  Agreement,  “continuous  service”  (or  substantially  similar  terms)  means  the  absence  of  any  interruption  or
termination of the Grantee’s service as an Employee, Director or consultant to the Company or a Subsidiary. Continuous service
shall not be considered interrupted or terminated in the case of transfers between locations of the Company and its Subsidiaries.
Further, continuous service shall not be considered interrupted or terminated in the case of the Grantee’s cessation of service as an
Employee, Director or consultant to the Company or a Subsidiary (each, a “Participant Class”), so long as the Grantee continues
serving in another Participant Class.

    
 
 
    
(b)        Performance  Goals.  A  number  of  PRSUs  will  be  earned  based  on  achievement  of  the  Stock-Price  Hurdle

during each applicable Performance Period as follows:

Stock-Price Hurdle
[●]

Percentage of PRSUs That Vest
[●]

Following each Vesting Date, the Committee shall determine whether and to what extent the Stock-Price Hurdle goals have been
satisfied as of such time for the applicable Performance Period and shall determine the number of PRSUs that shall become Vested
under this Agreement. As used herein, “Stock-Price Hurdle” means the highest Market Value per Share that is maintained during
any period of 65 consecutive trading days that fall within the applicable Performance Period. For purposes of this Agreement, any
Stock-Price Hurdle that is achieved during a period of 65 consecutive trading days that commences in one Performance Period and
ends  in  another  Performance  Period  will  be  deemed  to  have  been  achieved  in  the  later  Performance  Period.  Further,  following
achievement of any Stock-Price Hurdle during one Performance Period, the number of PRSUs earned with respect to such Stock-
Price Hurdle cannot subsequently be earned upon achievement of the same Stock-Price Hurdle during any subsequent Performance
Period.

(c)    Change in Control. Notwithstanding Sections 5(a) or 5(b), if at any time before the PRSUs have become fully
Vested or forfeited, a Change in Control occurs, then on the date of such Change in Control, the PRSUs shall become Vested (to the
extent they have not already become Vested) by applying the per share price paid in connection with the Change in Control as the
“Stock-Price Hurdle” for purposes of determining attainment of the performance goals described in Section 5(b). Any PRSUs that
do not become Vested as of such time shall be immediately forfeited.

(d)       Certain Terminations of Employment. Notwithstanding Section 5(a),  upon  the  termination  of  the  Grantee’s
service with the Company at any time before the PRSUs have become fully Vested or forfeited (i) by the Company without Cause
(as defined in the Grantee’s Change of Control and Severance Agreement with the Company (the “COC/Severance Agreement”)),
(ii) by the Grantee, or (iii) as a result of the Grantee’s death or Disability (as defined in the COC/Severance Agreement), the PRSUs
shall become Vested (to the extent they have not already become Vested) based on achievement, if any, of the Stock-Price Hurdle
during the period beginning on the most recent Vesting Date preceding the date of such termination and ending on the date of such
termination. Any PRSUs that do not become Vested as of such time shall be immediately forfeited.

(e)    Forfeiture. Any PRSUs that have not Vested or become forfeited pursuant to Section 5 as of the end of the
tenth  anniversary  of  the  Date  of  Grant  will  be  forfeited  automatically  and  without  further  notice  after  the  end  of  such  tenth
anniversary (or earlier, with respect to all PRSUs covered under this Agreement that have not previously become Vested, if, and on
such date that, the Grantee ceases to be in continuous service with the Company or a Subsidiary prior to the tenth anniversary of the
Date of Grant for any reason).

2

6.

Form and Time of Payment of PRSUs.

(a)    [Payment for the PRSUs, after and to the extent they have become nonforfeitable (“Vested PRSUs”), shall be
made in the form of Common Stock. To the extent the PRSUs are Vested PRSUs on the dates set forth in clauses (i) and (ii) below
and to the extent such Vested PRSUs have not previously been settled, the PRSUs will become payable upon the earlier to occur of
the following:

(i)    The Grantee’s “separation from service” with the Company and its Subsidiaries within the meaning of

Section 409A(a)(2)(A)(i) of the Code; or

(ii)    The occurrence of a Change in Control, so long as such Change in Control qualifies as a “change in

control event” within the meaning of Section 409A(a)(2)(A)(v) of the Code.

Subject to Section 6(b) below, the date of settlement of the Vested PRSUs that become payable pursuant to this Section 6(a) shall
be (A) as soon as administratively practicable following (but no later than 30 days following) the date of the Grantee’s separation
from service, if the Vested PRSUs become payable pursuant to clause (i) above, or (B) the date of the occurrence of the Change in
Control, if the Vested PRSUs become payable pursuant to clause (ii) above.

(b)        If  the  PRSUs  become  payable  on  the  Grantee’s  “separation  from  service”  with  the  Company  and  its
Subsidiaries within the meaning of Section 409A(a)(2)(A)(i) of the Code and the Grantee is a “specified employee” as determined
pursuant to procedures  adopted  by  the Company  in  compliance  with  Section  409A of the Code, then, to the extent necessary to
comply with Section 409A of the Code, payment for the PRSUs shall be made on the first payroll date that occurs on or after the
date six months and one day following the date of the Grantee’s “separation from service.” Notwithstanding the foregoing, if the
Grantee  dies  following  the  Grantee’s  “separation  from  service,”  but  before  the  six-month  anniversary  of  the  “separation  from
service,” then any payment delayed in accordance with this Section 6(b)  will  be  payable  as  soon  as  administratively  practicable
after the date of the Grantee’s death.] [(a) Payment for the PRSUs, after and to the extent they have Vested, shall be made in the
form of shares of Common Stock. Payment of Vested PRSUs that Vest on or prior to [●] shall be made (i) on the first March 10
following the Vesting Date if the PRSUs vest in accordance with Section 5(a), (ii) as soon as practicable following the date that
such PRSUs Vest if the PRSUs Vest in accordance with Section 5(c), but no later than March 15 of the calendar year following the
calendar  year  in  which  the  Change  in  Control  occurs,  and  (iii)  on  the  first  March  10  following  the  end  of  the  then-applicable
Performance  Period  if  the  PRSUs  vest  in  accordance  with  Section  5(d).  Payment  of  Vested  PRSUs  that  Vest  during  the
Performance Period ending on [●] shall be made on [●]. If the date of settlement referenced in this Section 6(a) is not a trading day,
then such settlement date shall be deemed to mean the first trading date after such date. For the avoidance of doubt, the PRSUs
shall in all events be paid no later than required to satisfy the short-term deferral exemption under Section 409A of the Code.]

[(b)][(c)]    The Company’s obligations to the Grantee with respect to the PRSUs will be satisfied in full upon the

issuance or transfer of Common Stock corresponding to any such earned PRSUs.

3

7.

Dividend Equivalents; Voting and Other Rights.

(a)    The Grantee shall have no rights of ownership in the Common Stock underlying the PRSUs and no right to vote
the  Common  Stock  underlying  the  PRSUs  until  the  date  on  which  the  Common  Stock  underlying  the  PRSUs  is  issued  or
transferred to the Grantee pursuant to Section 6 above.

(b)       From  and  after  the  Date  of  Grant  and  until  the  earlier  of  (i)  the  time  when  the  PRSUs  Vest  and  are  paid  in
accordance with Section 6 hereof or (ii) the time when the Grantee’s right to receive Common Stock in payment of the PRSUs is
forfeited in accordance with Section 5 hereof, on the date that the Company pays a cash dividend (if any) to holders of Common
Stock generally, the Grantee shall be credited with cash per PRSU equal to the amount of such dividend. Any amounts credited
pursuant to the immediately preceding sentence shall be subject to the same applicable terms and conditions (including Vesting,
payment and forfeitability) as apply to the PRSUs based on which the dividend equivalents were credited, and such amounts shall
be paid in cash at the same time as the PRSUs to which they relate are settled.

(c)        The  obligations  of  the  Company  under  this  Agreement  will  be  merely  that  of  an  unfunded  and  unsecured
promise of the Company to deliver Common Stock in the future, and the rights of the Grantee will be no greater than that of an
unsecured general creditor. No assets of the Company will be held or set aside as security for the obligations of the Company under
this Agreement.

8.

Adjustments.  The  PRSUs  and  the  number  of  shares  of  Common  Stock  issuable  for  each  PRSU  and  the  other
terms  and  conditions  of  the  grant  evidenced  by  this  Agreement  are  subject  to  mandatory  adjustment,  including  as  provided  in
Section 11 of the Plan.

9.

Withholding Taxes. To the extent that the Company is required to withhold federal, state, local or foreign taxes or
other amounts in connection with the delivery to the Grantee of Common Stock or any other payment to the Grantee or any other
payment  or  vesting  event  under  this  Agreement,  the  Grantee  agrees  that  the  Grantee  will  satisfy  such  requirement  in  a  manner
determined by the Committee prior to any payment to the Grantee, including but not limited to a “sell to cover” transaction through
a bank or broker. It shall be a condition to the obligation of the Company to make any such delivery or payment that the Grantee
has satisfied such requirement in the form or manner specified by the Company. In no event will the market value of the Common
Stock to be withheld, sold and/or delivered pursuant to this Section 9 to satisfy applicable withholding taxes exceed the maximum
amount  of  taxes  or  other  amounts  that  could  be  required  to  be  withheld  without  creating  adverse  accounting  treatment  for  the
Company with respect to the award of PRSUs covered by this Agreement, as determined by the Committee.

10.

Compliance with Law. The Company shall make reasonable efforts to comply with all applicable federal and
state securities laws; provided, however, notwithstanding any other provision of the Plan and this Agreement, the Company shall
not be obligated to issue any Common Stock pursuant to this Agreement if the issuance thereof would result in a violation of any
such law.

4

11.

Compliance with or Exemption from Section 409A of the Code. To the extent applicable, it is intended that
this Agreement and the Plan comply with or be exempt from the provisions of Section 409A of the Code. This Agreement and the
Plan shall be administered in a manner consistent with this intent, and any provision that would cause this Agreement or the Plan to
fail  to  satisfy  Section  409A  of  the  Code  shall  have  no  force  or  effect  until  amended  to  comply  with  or  be  exempt  from  Section
409A of the Code (which amendment may be retroactive to the extent permitted by Section 409A of the Code and may be made by
the Company without the consent of the Grantee). Notwithstanding the foregoing, the Company makes no representations that the
payments and benefits provided under this Agreement comply with Section 409A of the Code, and in no event shall the Company
be liable for all or any portion of any taxes, penalties, interest, or other expenses that may be incurred by the Grantee on account of
non-compliance with Section 409A of the Code.

12.

Interpretation. Any reference in this Agreement to Section 409A of the Code will also include any proposed,
temporary  or  final  regulations,  or  any  other  guidance,  promulgated  with  respect  to  such  Section  by  the  U.S.  Department  of  the
Treasury or the Internal Revenue Service.

13.

No Right to Future Awards or Employment. The grant of the PRSUs under this Agreement to the Grantee is a
voluntary, discretionary award being made on a one-time basis and it does not constitute a commitment to make any future awards.
The grant of the PRSUs and any payments made hereunder will not be considered salary or other compensation for purposes of any
severance pay or similar allowance, except as otherwise required by law. Nothing contained in this Agreement shall confer upon
the Grantee any right to be employed or remain employed by the Company or any of its Subsidiaries, nor limit or affect in any
manner the right of the Company or any of its Subsidiaries to terminate the employment or adjust the compensation of the Grantee.

14.

Relation to Other Benefits. Any economic or other benefit to the Grantee under this Agreement or the Plan shall
not be taken into account in determining any benefits to which the Grantee may be entitled under any profit-sharing, retirement or
other benefit or compensation plan maintained by the Company or any of its Subsidiaries and shall not affect the amount of any life
insurance coverage available to any beneficiary under any life insurance plan covering employees of the Company or any of its
Subsidiaries.

15.

Entire Agreement; Amendments. This Agreement constitutes the entire agreement of the parties with respect to
the subject matter hereof, and contains all the covenants, promises, representations, warranties and agreements between the parties
with respect to the grant of the PRSUs; provided, however, that the terms of this Agreement shall not modify the application of the
COC/Severance  Agreement  to  the  Grantee’s  other  awards  under  the  Plan.  Without  limiting  the  scope  of  the  preceding  sentence,
except as provided therein, all prior understandings and agreements, if any, among the parties hereto relating to the subject matter
hereof are hereby null and void and of no further force and effect. Any amendment to the Plan shall be deemed to be an amendment
to this Agreement to the extent that the amendment is applicable hereto, and the Committee has the right to amend, alter, suspend,
discontinue or cancel the PRSUs, prospectively or retroactively; provided, however, that (a) no amendment shall adversely affect
the rights of the Grantee under this Agreement without the Grantee’s written consent, and (b) the Grantee’s consent shall not be

5

required  to  an  amendment  that  is  deemed  necessary  by  the  Company  to  ensure  compliance  with  Section  409A  of  the  Code  or
Section 10D of the Exchange Act.

16.

Severability and Waiver. In the event that one or more of the provisions of this Agreement shall be invalidated
for any reason by a court of competent jurisdiction, any provision so invalidated shall be deemed to be separable from the other
provisions hereof, and the remaining provisions hereof shall continue to be valid and fully enforceable. Waiver by any party of any
breach of this Agreement or failure to exercise any right hereunder shall not be deemed to be a waiver of any other breach or right.
The failure of any party to take action by reason of such breach or to exercise any such right shall not deprive the party of the right
to take action at any time while or after such breach or condition giving rise to such right continues.

17.

Relation  to  Plan.  This  Agreement  is  subject  to  the  terms  and  conditions  of  the  Plan.  In  the  event  of  any
inconsistency between the provisions of this Agreement and the Plan, the Plan shall govern. The Committee acting pursuant to the
Plan,  as  constituted  from  time  to  time,  shall,  except  as  expressly  provided  otherwise  herein  or  in  the  Plan,  have  the  right  to
determine any questions which arise in connection with this Agreement, and the resolution of any such questions by the Committee
shall be final and binding on the Grantee and the Company.

18.

Electronic Delivery. The Company may, in its sole discretion, deliver any documents related to the PRSUs and
the  Grantee’s  participation  in  the  Plan,  or  future  awards  that  may  be  granted  under  the  Plan,  by  electronic  means  or  request  the
Grantee’s  consent  to  participate  in  the  Plan  by  electronic  means.  The  Grantee  hereby  consents  to  receive  such  documents  by
electronic  delivery  and,  if  requested,  agrees  to  participate  in  the  Plan  through  an  online  or  electronic  system  established  and
maintained by the Company or another third party designated by the Company.

19.

Governing Law. This Agreement shall be governed by and construed with the internal substantive laws of the
State  of  Delaware,  without  giving  effect  to  any  principle  of  law  that  would  result  in  the  application  of  the  law  of  any  other
jurisdiction.

20.

Successors and Assigns. Without limiting Section 4 hereof, the provisions of this Agreement shall inure to the
benefit  of,  and  be  binding  upon,  the  successors,  administrators,  heirs,  legal  representatives  and  assigns  of  the  Grantee,  and  the
successors and assigns of the Company.

21.

Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original but
all  of  which  together  will  constitute  one  and  the  same  instrument.  Delivery  of  an  executed  counterpart  of  the  Agreement  by
facsimile or in electronic format shall be effective as delivery of a manually executed counterpart of the Agreement.

22.

Acknowledgement. The Grantee acknowledges that the Grantee (a) has received a copy of the Plan, (b) has had
an opportunity to review the terms of this Agreement and the Plan, (c) understands the terms and conditions of this Agreement and
the Plan and (d) agrees to such terms and conditions.

6

23.

Company  Recoupment  of  Awards.  Notwithstanding  anything  in  this  Agreement  to  the  contrary,  the  Grantee
acknowledges  and  agrees  that  this  Agreement  and  the  award  described  herein  are  subject  to  the  terms  and  conditions  of  the
Company’s clawback policy (if any) as may be in effect from time to time specifically to implement Section 10D of the Exchange
Act  and  any  applicable  rules  or  regulations  promulgated  thereunder  (including  applicable  rules  and  regulations  of  any  national
securities exchange on which the Common Stock may be traded).

IN  ORDER  TO  RECEIVE  THE  BENEFITS  OF  THIS  AGREEMENT,  AND  FOR  THE  AWARD  TO  BE  EFFECTIVE,
GRANTEE  MUST  ACCEPT  THE  AWARD  IN  THE  COMPANY’S  ONLINE  EQUITY  ADMINISTRATION  SYSTEM.  IF
GRANTEE FAILS TO SATISFY THE ACCEPTANCE REQUIREMENT WITHIN 90 DAYS AFTER THE DATE OF GRANT,
THEN (1) THIS AGREEMENT WILL BE OF NO FORCE OR EFFECT AND THE AWARD GRANTED HEREIN WILL BE
AUTOMATICALLY FORFEITED TO THE COMPANY WITHOUT CONSIDERATION, AND (2) NEITHER GRANTEE NOR
THE COMPANY WILL HAVE ANY FUTURE RIGHTS OR OBLIGATIONS UNDER THIS AGREEMENT.

[SIGNATURES ON FOLLOWING PAGE]

IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by an officer thereunto duly

authorized, and the Grantee has executed this Agreement, effective for all purposes as provided above.

COMSCORE, INC.

By:                        
Name:
Title:

GRANTEE

Name:

7

                                
COMSCORE, INC.

Restricted Stock Units Award Agreement

Exhibit 10.36

This RESTRICTED STOCK UNITS AWARD AGREEMENT (this “Agreement”) is made as of [●] (the “Date of Grant”),

by and between comScore, Inc., a Delaware corporation (the “Company”), and [●] (the “Grantee”).

1.

Certain Definitions. Capitalized terms used, but not otherwise defined, in this Agreement will have the meanings

given to such terms in the comScore, Inc. 2018 Equity and Incentive Compensation Plan (the “Plan”).

2.    Grant of RSUs. Subject to and upon the terms, conditions and restrictions set forth in this Agreement and in the Plan,
pursuant to authorization under a resolution of the Committee, the Company has granted to the Grantee as of the Date of Grant [●]
Restricted Stock Units (“RSUs”). Each RSU shall represent the right of the Grantee to receive one share of Common Stock subject
to and upon the terms and conditions of this Agreement.

3.        Restrictions  on  Transfer  of  RSUs.  Subject  to  Section  15  of  the  Plan,  neither  the  RSUs  evidenced  hereby  nor  any
interest therein or in the Common Stock underlying such RSUs shall be transferable prior to payment to the Grantee pursuant to
Section 5 hereof other than by will or pursuant to the laws of descent and distribution.

4.        Vesting  of  RSUs.  The  RSUs  covered  by  this  Agreement  shall  become  nonforfeitable  and  payable  to  the  Grantee
pursuant to Section 5 hereof on [●], so long as the Grantee remains in continuous service with the Company or a Subsidiary until
each such date (the period from the Date of Grant until the last such vesting date, the “Vesting Period”). Subject to the terms of the
Plan, [and except as otherwise provided in any employment, severance, change in control or similar agreement between the Grantee
and the Company or any Subsidiary], RSUs that do not so become nonforfeitable will be forfeited, including if the Grantee ceases
to  be  in  continuous  service  with  the  Company  or  a  Subsidiary  prior  to  the  end  of  the  Vesting  Period.  For  purposes  of  this
Agreement,  “continuous  service”  (or  substantially  similar  terms)  means  the  absence  of  any  interruption  or  termination  of  the
Grantee’s  service  as  an  Employee,  Director  or  consultant  to  the  Company  or  a  Subsidiary.  Continuous  service  shall  not  be
considered  interrupted  or  terminated  in  the  case  of  transfers  between  locations  of  the  Company  and  its  Subsidiaries.  Further,
continuous  service  shall  not  be  considered  interrupted  or  terminated  in  the  case  of  the  Grantee’s  cessation  of  service  as  an
Employee, Director or consultant to the Company or a Subsidiary (each, a “Participant Class”), so long as the Grantee continues
serving  in  another  Participant  Class.  [Notwithstanding  the  foregoing,  provided  that  any  of  the  RSUs  covered  by  this  Agreement
have  not  yet  become  vested  pursuant  to  the  above  schedule,  any  such  unvested  RSUs  shall  immediately  become  fully  vested  if,
within  one  year  following  a  Change  in  Control,  the  Grantee’s  service  relationship  with  the  Company  is  terminated  (i)  by  the
Company  without  Cause  (as  defined  in  the  Grantee’s  Change  of  Control  and  Severance  Agreement  with  the  Company  (the
“COC/Severance  Agreement”))  or  (ii)  by  the  Grantee  for  Good  Reason  (as  defined  in  the  COC/Severance  Agreement),  and  any
such termination date shall be treated as a Vesting Date for purposes of this Agreement.]

 
 
5.    Form and Time of Payment of RSUs.

(a)        [Payment  for  the  RSUs,  after  and  to  the  extent  they  have  become  nonforfeitable  (“Vested  RSUs”),  shall  be
made in the form of Common Stock. To the extent the RSUs are Vested RSUs on the dates set forth in clauses (i) and (ii) below and
to the extent such Vested RSUs have not previously been settled, the Vested RSUs will become payable upon the earlier to occur of
the following:

(i)    The Grantee’s “separation from service” with the Company and its Subsidiaries within the meaning of

Section 409A(a)(2)(A)(i) of the Code; or

(ii)    The occurrence of a Change in Control, so long as such Change in Control qualifies as a “change in
control  event”  within  the  meaning  of  Section  409A(a)(2)(A)(v)  of  the  Code  and  occurs  on  or  following  the  applicable
Vesting Date relating to such RSUs.

Subject to Section 5(b) below, the date of settlement of the Vested RSUs that become payable pursuant to this Section 5(a) shall be
(A) as soon as administratively practicable following (but no later than 30 days following) the date of the Grantee’s separation from
service if the Vested RSUs become payable pursuant to clause (i) above, or (B) the date of the occurrence of the Change in Control,
if the Vested RSUs become payable pursuant to clause (ii) above.

(b)    If the RSUs become payable on the Grantee’s “separation from service” with the Company and its Subsidiaries
within the meaning of Section 409A(a)(2)(A)(i) of the Code and the Grantee is a “specified employee” as determined pursuant to
procedures adopted by the Company in compliance with Section 409A of the Code, then, to the extent necessary to comply with
Section 409A of the Code, payment for the RSUs shall be made on the first payroll date that occurs on or after the date six months
and  one  day  following  the  date  of  the  Grantee’s  “separation  from  service.”  Notwithstanding  the  foregoing,  if  the  Grantee  dies
following the Grantee’s “separation from service,” but before the six-month anniversary of the “separation from service,” then any
payment delayed in accordance with this Section 5(b) will be payable as soon as administratively practicable after the date of the
Grantee’s death.] [(a)    Payment for the RSUs, after and to the extent they have become nonforfeitable, shall be made in the form
of  Common  Stock.  Payment  shall  be  made  as  soon  as  administratively  practicable  following  the  date  that  the  RSUs  become
nonforfeitable  pursuant  to  Section  4  hereof  (but,  unless  the  Grantee  enters  into  a  deferral  arrangement  in  accordance  with
procedures established by the Company, in no event later than required to satisfy the short-term deferral exemption under Section
409A of the Code).]

[(b)][(c)]    The Company’s obligations to the Grantee with respect to the RSUs will be satisfied in full upon the

issuance or transfer of Common Stock corresponding to such RSUs.

6.    Dividend Equivalents; Voting and Other Rights.

(a)    The Grantee shall have no rights of ownership in the Common Stock underlying the RSUs and no right to vote

the Common Stock underlying the RSUs until the date

2    

on which the Common Stock underlying the RSUs is issued or transferred to the Grantee pursuant to Section 5 above.

(b)    From and after the Date of Grant and until the earlier of (i) the time when the RSUs are paid in accordance with
Section  5  hereof  or  (ii)  the  time  when  the  Grantee’s  right  to  receive  Common  Stock  in  payment  of  the  RSUs  is  forfeited  in
accordance  with  Section  4  hereof,  on  the  date  that  the  Company  pays  a  cash  dividend  (if  any)  to  holders  of  Common  Stock
generally, the Grantee shall be credited with cash per RSU equal to the amount of such dividend. Any amounts credited pursuant to
the immediately preceding sentence shall be subject to the same applicable terms and conditions (including vesting, payment and
forfeitability) as apply to the RSUs based on which the dividend equivalents were credited, and such amounts shall be paid in cash
at the same time as the RSUs to which they relate are settled.

(c)        The  obligations  of  the  Company  under  this  Agreement  will  be  merely  that  of  an  unfunded  and  unsecured
promise of the Company to deliver Common Stock in the future, and the rights of the Grantee will be no greater than that of an
unsecured general creditor. No assets of the Company will be held or set aside as security for the obligations of the Company under
this Agreement.

7.        Adjustments. The  RSUs  and  the  number  of  shares  of  Common  Stock  issuable  for  each  RSU,  and  the  other
terms  and  conditions  of  the  grant  evidenced  by  this  Agreement,  are  subject  to  mandatory  adjustment,  including  as  provided  in
Section 11 of the Plan.

8.    Withholding Taxes. To the extent that the Company is required to withhold federal, state, local or foreign taxes
or other amounts in connection with the delivery to the Grantee of Common Stock or any other payment to the Grantee or any other
payment  or  vesting  event  under  this  Agreement,  the  Grantee  agrees  that  the  Grantee  will  satisfy  such  requirement  in  a  manner
determined by the Committee prior to any payment to the Grantee, including but not limited to a “sell to cover” transaction through
a bank or broker. It shall be a condition to the obligation of the Company to make any such delivery or payment that the Grantee
has satisfied such requirement in the form or manner specified by the Company. In no event will the market value of the Common
Stock to be withheld, sold and/or delivered pursuant to this Section 8 to satisfy applicable withholding taxes exceed the maximum
amount  of  taxes  or  other  amounts  that  could  be  required  to  be  withheld  without  creating  adverse  accounting  treatment  for  the
Company with respect to the award of RSUs covered by this Agreement, as determined by the Committee.

9.    Compliance with Law. The Company shall make reasonable efforts to comply with all applicable federal and
state securities laws; provided, however, notwithstanding any other provision of the Plan and this Agreement, the Company shall
not be obligated to issue any Common Stock pursuant to this Agreement if the issuance thereof would result in a violation of any
such law.

10.    Compliance with or Exemption from Section 409A of the Code. To the extent applicable, it is intended that this
Agreement and the Plan comply with or be exempt from the provisions of Section 409A of the Code. This Agreement and the Plan
shall be administered in a manner consistent with this intent, and any provision that would cause this Agreement or the Plan

3    

to fail to satisfy Section 409A of the Code shall have no force or effect until amended to comply with or be exempt from Section
409A of the Code (which amendment may be retroactive to the extent permitted by Section 409A of the Code and may be made
by the Company without the consent of the Grantee). Notwithstanding the foregoing, the Company makes no representations that
the  payments  and  benefits  provided  under  this  Agreement  comply  with  Section  409A  of  the  Code,  and  in  no  event  shall  the
Company be liable for all or any portion of any taxes, penalties, interest, or other expenses that may be incurred by the Grantee on
account of non-compliance with Section 409A of the Code.

11.        Interpretation.  Any  reference  in  this  Agreement  to  Section  409A  of  the  Code  will  also  include  any  proposed,
temporary  or  final  regulations,  or  any  other  guidance,  promulgated  with  respect  to  such  Section  by  the  U.S.  Department  of  the
Treasury or the Internal Revenue Service.

12.        No  Right  to  Future  Awards  or  Employment.  The  grant  of  the  RSUs  under  this  Agreement  to  the  Grantee  is  a
voluntary, discretionary award being made on a one-time basis and it does not constitute a commitment to make any future awards.
The grant of the RSUs and any payments made hereunder will not be considered salary or other compensation for purposes of any
severance pay or similar allowance, except as otherwise required by law. Nothing contained in this Agreement shall confer upon
the Grantee any right to be employed or remain employed by the Company or any of its Subsidiaries, nor limit or affect in any
manner the right of the Company or any of its Subsidiaries to terminate the employment or adjust the compensation of the Grantee.

13.    Relation to Other Benefits. Any economic or other benefit to the Grantee under this Agreement or the Plan shall not
be taken into account in determining any benefits to which the Grantee may be entitled under any profit-sharing, retirement or other
benefit  or  compensation  plan  maintained  by  the  Company  or  any  of  its  Subsidiaries  and  shall  not  affect  the  amount  of  any  life
insurance coverage available to any beneficiary under any life insurance plan covering employees of the Company or any of its
Subsidiaries.

14.    Entire Agreement; Amendments. This Agreement constitutes the entire agreement of the parties with respect to the
subject matter hereof, and contains all the covenants, promises, representations, warranties and agreements between the parties with
respect to the grant of the RSUs; provided, however, that the terms of this Agreement shall not modify and shall be subject to the
terms and conditions of any employment, consulting and/or severance agreement between the Company (or a Subsidiary or other
entity) and the Grantee in effect as of the date a determination is to be made under this Agreement. Without limiting the scope of
the  preceding  sentence,  except  as  provided  therein,  all  prior  understandings  and  agreements,  if  any,  among  the  parties  hereto
relating to the subject matter hereof are hereby null and void and of no further force and effect. Any amendment to the Plan shall be
deemed to be an amendment to this Agreement to the extent that the amendment is applicable hereto, and the Committee has the
right  to  amend,  alter,  suspend,  discontinue  or  cancel  the  RSUs,  prospectively  or  retroactively;  provided,  however,  that  (a)  no
amendment shall adversely affect the rights of the Grantee under this Agreement without the Grantee’s written consent, and (b) the
Grantee’s consent shall not be required to an amendment that

4    

is deemed necessary by the Company to ensure compliance with Section 409A of the Code or Section 10D of the Exchange Act.

15.    Severability and Waiver. In the event that one or more of the provisions of this Agreement shall be invalidated for
any  reason  by  a  court  of  competent  jurisdiction,  any  provision  so  invalidated  shall  be  deemed  to  be  separable  from  the  other
provisions hereof, and the remaining provisions hereof shall continue to be valid and fully enforceable. Waiver by any party of any
breach of this Agreement or failure to exercise any right hereunder shall not be deemed to be a waiver of any other breach or right.
The failure of any party to take action by reason of such breach or to exercise any such right shall not deprive the party of the right
to take action at any time while or after such breach or condition giving rise to such right continues.

16.    Relation to Plan. This Agreement is subject to the terms and conditions of the Plan. In the event of any inconsistency
between  the  provisions  of  this  Agreement  and  the  Plan,  the  Plan  shall  govern.  The  Committee  acting  pursuant  to  the  Plan,  as
constituted from time to time, shall, except as expressly provided otherwise herein or in the Plan, have the right to determine any
questions which arise in connection with this Agreement.

17.       Electronic Delivery. The  Company  may,  in  its  sole  discretion,  deliver  any  documents  related  to  the  RSUs  and  the
Grantee’s  participation  in  the  Plan,  or  future  awards  that  may  be  granted  under  the  Plan,  by  electronic  means  or  request  the
Grantee’s  consent  to  participate  in  the  Plan  by  electronic  means.  The  Grantee  hereby  consents  to  receive  such  documents  by
electronic  delivery  and,  if  requested,  agrees  to  participate  in  the  Plan  through  an  online  or  electronic  system  established  and
maintained by the Company or another third party designated by the Company.

18.    Governing Law. This Agreement shall be governed by and construed with the internal substantive laws of the State of

Delaware, without giving effect to any principle of law that would result in the application of the law of any other jurisdiction.

19.    Successors and Assigns. Without limiting Section 3 hereof, the provisions of this Agreement shall inure to the benefit
of, and be binding upon, the successors, administrators, heirs, legal representatives and assigns of the Grantee, and the successors
and assigns of the Company.

20.    Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original but all of
which together will constitute one and the same instrument. Delivery of an executed counterpart of the Agreement by facsimile or
in electronic format shall be effective as delivery of a manually executed counterpart of the Agreement.

21.    Acknowledgement. The Grantee acknowledges that the Grantee (a) has received a copy of the Plan, (b) has had an

opportunity to review the terms of this Agreement and the Plan, (c) understands the terms and conditions of this Agreement and the
Plan and (d) agrees to such terms and conditions.

22.        Company  Recoupment  of  Awards.  Notwithstanding  anything  in  this  Agreement  to  the  contrary,  the  Grantee

acknowledges and agrees that this Agreement and the award described

5    

herein are subject to the terms and conditions of the Company’s clawback policy (if any) as may be in effect from time to time
specifically  to  implement  Section  10D  of  the  Exchange  Act  and  any  applicable  rules  or  regulations  promulgated  thereunder
(including applicable rules and regulations of any national securities exchange on which the Common Stock may be traded).

IN  ORDER  TO  RECEIVE  THE  BENEFITS  OF  THIS  AGREEMENT,  AND  FOR  THE  AWARD  TO  BE  EFFECTIVE,
GRANTEE  MUST  ACCEPT  THE  AWARD  IN  THE  COMPANY’S  ONLINE  EQUITY  ADMINISTRATION  SYSTEM.  IF
GRANTEE FAILS TO SATISFY THE ACCEPTANCE REQUIREMENT WITHIN 90 DAYS AFTER THE DATE OF GRANT,
THEN (1) THIS AGREEMENT WILL BE OF NO FORCE OR EFFECT AND THE AWARD GRANTED HEREIN WILL BE
AUTOMATICALLY FORFEITED TO THE COMPANY WITHOUT CONSIDERATION, AND (2) NEITHER GRANTEE NOR
THE COMPANY WILL HAVE ANY FUTURE RIGHTS OR OBLIGATIONS UNDER THIS AGREEMENT.

[SIGNATURES ON FOLLOWING PAGE]

6    

IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by an officer thereunto duly

authorized, and the Grantee has executed this Agreement, effective for all purposes as provided above.

COMSCORE, INC.

By:                         
Name:
Title:

GRANTEE

By:                         
Name:

SIGNATURE PAGE TO
RESTRICTED STOCK UNITS AWARD AGREEMENT

Exhibit 21.1

Name of Subsidiary                Jurisdiction of Incorporation .

Rentrak Corporation                Oregon, U.S.A.

            
    
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement Nos. 333-144281, 333-155355, 333-159126, 333-166349, 333-172838,
333-179625, 333-186764, 333-194010, 333-202221, 333-209310, and 333-225400 on Form S-8 and Registration Statement Nos. 333-226246
and 333-231778 on Form S-3 of our reports dated February 27, 2020, relating to the financial statements of comScore, Inc. and subsidiaries (the
“Company”) and the effectiveness of the Company’s internal control over financial reporting appearing in this Annual Report on Form 10-K for
the year ended December 31, 2019.

Exhibit 23.1

/s/ Deloitte & Touche LLP

McLean, Virginia  

February 27, 2020

Exhibit 31.1

I, William P. Livek, certify that:

1. I have reviewed this Annual Report on Form 10-K of comScore, Inc.;

CERTIFICATIONS

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure
that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

(b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness

of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal
quarter  (the  registrant’s  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the
registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are  reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over

financial reporting.

/s/ William P. Livek

William P. Livek

Chief Executive Officer

(Principal Executive Officer)
Date: February 27, 2020

Exhibit 31.2

I, Gregory A. Fink, certify that:

1. I have reviewed this Annual Report on Form 10-K of comScore, Inc.;

CERTIFICATIONS

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure
that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

(b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness

of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal
quarter  (the  registrant’s  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the
registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are  reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over

financial reporting

/s/ Gregory A. Fink

Gregory A. Fink

Chief Financial Officer and Treasurer

(Principal Financial Officer)
Date: February 27, 2020

Certification Pursuant to 18 U.S.C. Section 1350

Exhibit 32.1

In connection with the Annual Report of comScore, Inc. (the “Company”) on Form 10-K for the year ended December 31, 2019, as filed with the Securities
and Exchange Commission (the “SEC”) on the date hereof (the “Report”), I, William P. Livek, Chief Executive Officer of the Company, certify, pursuant to
18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement has been provided to the Company and will be retained by the Company and furnished to the SEC or its staff upon
request.

/s/ William P. Livek

William P. Livek

Chief Executive Officer

(Principal Executive Officer)
Date: February 27, 2020

Certification Pursuant to 18 U.S.C. Section 1350

Exhibit 32.2

In connection with the Annual Report of comScore, Inc. (the “Company”) on Form 10-K for the year ended December 31, 2019, as filed with the Securities
and Exchange Commission (the “SEC”) on the date hereof (the “Report”), I, Gregory A. Fink, Chief Financial Officer and Treasurer of the Company, certify,
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement has been provided to the Company and will be retained by the Company and furnished to the SEC or its staff upon
request.

/s/ Gregory A. Fink

Gregory A. Fink

Chief Financial Officer and Treasurer

(Principal Financial Officer)
Date: February 27, 2020