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CPPGroup plc

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FY2024 Annual Report · CPPGroup plc
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CPPGroup Plc 
Annual Report and Accounts 2024
growth focused
Transform
growth foc
formed, 

Group overview
Highlights  ��������������������������������������������������������1
Strategic report
CPP at a glance���������������������������������������������2
Chairman’s statement���������������������������������4
Chief Executive Officer’s statement���������6
Strategic framework �����������������������������������10
Investment case  ������������������������������������������11
Business model ��������������������������������������������12
Market overview��������������������������������������������14
Our strategic priorities��������������������������������16
Our business units: Blink Parametric��������18
Our business units: CPP India�������������������22
Our business units: CPP Turkey����������������24
Sustainability and TCFD report����������������26
Key performance indicators����������������������28
Chief Financial Officer’s statement ��������29
Risk management and principal risks���33
Section 172(1) statement���������������������������36
Corporate governance 
Board of Directors and 
Company Secretary  �����������������������������������38
Corporate governance report�������������������40
Report of the Nomination Committee �����44
Report of the Audit Committee����������������45
Directors’ remuneration report����������������47
Directors’ report  �����������������������������������������51
Statement of Directors’ responsibilities ���53
A more focused Group:
Transformed 
for growth
corporate.cppgroup.com
Financial statements
Independent Auditor’s report�������������������54
Consolidated income statement ��������������59
Consolidated statement of  
comprehensive income  �����������������������������60
Balance sheets ��������������������������������������������61
Consolidated statement of  
changes in equity����������������������������������������62
Company statement of  
changes in equity����������������������������������������63
Consolidated cash flow statement����������64
Notes to the financial statements �����������65
Glossary ������������������������������������������������������102
Company offices ���������������������������������������104
Shareholder information��������������������������105
CPPGroup is a provider 
of assistance services 
which reduce disruptions 
to everyday life for 
millions of people 
across the world.
Our strategic reset in 2022 signified the start 
of a transformation process which focused on 
developing the organisational alignment and 
innovation required to deliver on our purpose 
of making a bad day better and our ambition to 
be a leading global provider of digital assistance 
products and solutions, led by Blink Parametric 
and supported by CPP India and CPP Turkey. 
The successful execution of this transformation 
is now complete and has provided us with 
a platform for accelerating sustainable 
growth for all our stakeholders.

Highlights
Resilient performance, 
strategic progress
Financial highlights
Operational highlights
•	 Group focused on three Core businesses (Blink Parametric 
(Blink), CPP India, and CPP Turkey).
•	 Core business units performing well:
•	 Blink added 11 new clients and increased Annualised 
Recurring Revenues (ARR) by 62%.
•	 	CPP India and Turkey, despite currency headwinds, 
performed well.
•	 Central costs, before recharges, at £6.9 million 
(2023: £10.1 million).
•	 Change Management Programme (CMP) completed.
•	 Exit from Legacy businesses complete, with UK back book 
in active run-off.
•	 Divestment of Globiva Service Private Limited (Globiva) 
for £3.8 million in total completed in September 2024.
•	 Disposal of minority interest in KYND Limited (KYND) 
for £2.6 million completed in February 2024.
 Read our Chief Executive Officer’s Statement on page 6
Revenue
£156.4m
-10%
Revenue from Core business units1
£155.1m
-7%
(Loss)/profit before tax
£(2.7)m
+52%
EBITDA
£1.4m
+7%
EBITDA from Core business units1
£5.3m
+2%
Net funds
£8.7m
-43%
1.	 Core business units comprise revenue and EBITDA from Blink Parametric, CPP India and CPP Turkey.
All figures are for continuing operations only with 2022 and 2023 comparatives restated to reflect Globiva, Italy and Spain as discontinued operations.
£146.7m
£3.2m
£138.5m
£5.9m
£16.3m
£173.4m
£1.3m
£166.5m
£5.2m
£15.3m
£156.4m
£1.4m
£155.1m
£5.3m
£2.6m
£(5.7)m
£(2.7)m
£8.7m
24
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Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
1

CPP at a glance
Assistance for customers, 
value for partners
What we do
CPPGroup is an AIM-listed business 
operating through three Core businesses 
to create and deliver products and services 
that make the everyday lives of over 
10 million customers easier. 
All our services are offered through partners as embedded 
solutions or relevant add-ons and are designed to improve 
operational efficiency, revenues, engagement and transparency, 
and drive higher satisfaction rates, thereby creating value for 
the partner and value for the customer.
Our distribution partners operate in the insurance and financial 
services sectors in our core markets of India and Turkey, and 
through Blink we deliver seamless digital solutions in North 
America, Continental Europe, the UK, and Asia Pacific. 
My Health 
Consumer access to health check 
assessments, online doctor consultations 
and discounted medical, pharmacy, 
optician, and dentistry services, and 
supported with life and critical illness 
insurance and hospital cash cover.
•	 LivCare
•	 Mobile Doctor Services
My Finances
Immediate assistance and financial 
protection to protect consumers’ and 
mobile banking. 
•	 Card Protection
•	 ATM Protection
My Travel 
Real-time, automated solutions if 
consumers’ flights are cancelled or 
delayed or if their luggage is lost.
•	 Parametric Flight Disruption
•	 Parametric Lost Luggage
My Tech 
Keeping consumers connected and 
protected through theft and damage 
insurance, repair and replacement 
services, and anti-virus software for 
phone and gadgets. 
•	 Phone and Gadget Insurance
My Digital
Safeguarding consumers’ online identities 
through the monitoring of online personal 
data compromised through data breaches.
•	 Dark Web Monitoring 
•	 Identity Protection 
•	 Mobile Payments Protection
My Home 
Helping consumers look after their homes 
through preventative maintenance services, 
extended warranties for appliances and 
home emergency assistance, combined 
with entertainment features.
•	 Extended Warranty 
•	 Home Emergency
Revenue by product category
	 My Tech	
36%
	 My Health	
28%
	 My Finances	
22%
	 My Home	
10%
	 My Digital	
3%
	 My Travel	
1%
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
2

Our Core businesses
Guided by the Group’s strategic objectives and supported by the resources, expertise, and collaboration of the lean Group centre, 
our Core businesses are empowered to deliver for their partners in their own ways and capitalise on their market potential.
Blink Parametric
A B2B SaaS company that creates 
innovative, white-labelled solutions to 
enhance the services and customer 
experiences of the world’s leading 
insurance companies. 
Its data-driven technology solutions 
deliver real-time assistance, automated 
claims processes and resolution services 
in a simple, fast and reliable way.
CPP India
A multi-product assistance and insurance 
business, which partners with third parties 
to create service wrappers that drive 
value for India’s leading non-banking 
financial companies.
CPP Turkey
A multi-product assistance and insurance 
business, focused on organic growth, with 
multiple long-standing partnerships 
across the mobile, digital, and financial 
services sectors.
Revenue FY24:
1% of  
Core revenue 
£1.1m
	 My Travel	
81%
	 My Digital	
19%
Revenue FY24:
94% of 
Core revenue 
£145.4m
	 My Tech 	
39%
	 My Health	
28%
	 My Finances 	
22%
	 My Home 	
11%
Revenue FY24:
5% of  
Core revenue 
£8.6m
	 My Digital	
46%
	 My Health	
29%
	 My Finances	
25%
 Read more about our Blink Parametric 
business on page 18
 Read more about our CPP India business 
on page 22
 Read more about our CPP Turkey business 
on page 24
Towards a more focused Group
We have made significant strides in our multi-year journey to transform the Group into a simpler business, with the foundation 
for future success now set: 
Our priorities
Transforming to
•	 Market leading solutions and 
customer experiences.
•	 A culture to innovate and differentiate.
•	 Diversified, sustainable recurring revenue.
•	 Enhanced margins.
 See page 16 for Our strategic priorities
Grow
Organic growth, attracting new 
clients and increasing market 
and geographic penetration.
Optimise
Investments in technology  
to meet more of our existing 
partner needs and drive 
product extension and 
new product development.
Transform
Transition to a digital, 
parametric business through 
the transformation of our 
operating model and culture.
Divestments of our Legacy 
Italian business, Globiva, 
and KYND completed.
Foundations
Change Management 
Programme completed 
ahead of time.
 
New Indian IT platform 
fully deployed.
Blink’s operational 
scalability complete.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
3

Chairman’s statement
David Morrison
Non-Executive Chairman
I am encouraged by our progress in transforming 
the Group this year to bring about better outcomes 
for all stakeholders.”
We are in a stronger 
position to realise our 
future opportunities
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
4

The last year has witnessed 
the conclusion of the CMP and 
the divestment of non-core assets, 
such as the shareholding in Globiva 
in India. This leaves the Group with its 
businesses in India, Turkey and Blink, 
on which I comment below, and the 
residual UK back book, which is now 
in run-off. 
Operationally our business is now streamlined and efficient, with 
each of the Group’s Core businesses having its own independent 
management team, operational processes and IT infrastructure. 
The role of the centre has also been re-focused, with annual 
central costs, before recharges to business units, reducing from 
over £10 million in 2023 to £7 million for 2024 with further 
reductions expected in 2025 to below £5 million.
A great deal has been achieved in the last two years and I would 
like to acknowledge the role of the management team, from top 
to bottom, ably led by Simon Pyper, in performing the necessary 
surgery to position your company for a new period of growth, 
which will be led by Blink.
Strategy for growth, and our focus on Blink
Blink’s growth strategy is simple: provide innovative parametric 
solutions to a growing roster of large global and regional insurance 
companies that, in partnership, deploy its solutions across multiple 
geographies, multiple platforms, and multiple customer audiences 
(consumers, banks, airlines).
There is additional information on Blink later in this report, but it 
is worthy of note that, in the last year, Blink has:
•	 moved beyond ‘proof of concept’ to become a business 
which, with some further investment, is well placed to exploit 
the global and regional opportunities for its Travel Disruption 
and Cyber Solution services; 
•	 increased its customer base, providing Travel Disruption and 
Cyber solutions to 28 partners (2023: 17) across 22 geographies, 
with its digitally delivered solutions included in over 1.5 million 
customer policies during the year; and
•	 continued to deliver real and measurable benefits for its business 
partners, which is reflected in Blink’s 100% renewal rate from 
existing partners, and growth in total Annualised Recurring 
Revenues (ARR) of 62% to £1.6 million (2023: £1.0 million).
CPP India and CPP Turkey
Our Indian and Turkish businesses performed in line with expectations 
set at the start of the financial year and, despite currency headwinds, 
both of them contributed positively to the Group’s overall results 
and delivered improved year-on-year operational metrics. The 
solid performance of the Turkish business was impressive in the 
light of the continuing unfavourable macroeconomic environment 
in Turkey, which effectively precludes further sterling investment 
and which inevitably depresses the sterling value of the company.
CPP India, in contrast, benefits from the growth of the Indian 
economy, but it is heavily dependent on a single, long-standing 
contractual relationship with Bajaj Finance Limited (Bajaj), from 
which the vast majority of its revenues derive. Nevertheless, both 
it and our Turkish business generate surplus funds, which have 
facilitated further investment in Blink in the past year. 
Financial results
The Group’s trading performance for the year was robust 
notwithstanding adverse currency headwinds, the partial transfer 
of Bajaj’s LivCare business to locally based (Indian) insurers and the 
continued, but wholly anticipated, losses in Blink. Revenues and EBITDA 
from continuing operations (Blink, CPP India, CPP Turkey and the UK 
Legacy business which is in run-off) were in line with expectations 
with revenues at £156.4 million (2023 restated: £173.4 million) and 
EBITDA at £1.4 million (2023 restated: £1.3 million).
Board changes
In November of last year, Alice Glenister was invited to join the 
Board as a Non-Executive Director, and Eleanor Sykes our Group 
Chief Operating Officer, became an Executive Director. Their 
appointments reflect the increasing focus of the Group on the 
development of Blink, in which Eleanor has played an important 
role. Alice brings to the Board extensive knowledge of the rapid 
developments taking place in the wider world of parametric 
insurance and we will benefit from her sector knowledge 
and experience.
Outlook
Whilst it might seem counter-intuitive to focus on Blink as the core 
driver of growth for the Group, its development in the last year with 
limited resources gives us cause for considerable optimism. Our 
Indian and Turkish businesses have both made a solid contribution, 
but their ability to deliver long-term value to shareholders is, to 
some degree, determined by local economic and contractual 
shackles dating from several years ago.
The Group’s ability to invest further in Blink, or for that matter any 
of its businesses, is inevitably constrained by its limited resources. 
The UK back book, which previously provided surplus capital for 
investment, is now in run-off and until such time as we can wind 
up its activities entirely, will be loss making and cash flow negative. 
Consequently, we must be both focused and diligent in our capital 
allocation and early indications suggest, that Blink will over the 
medium to long-term provide the best return on capital, and as 
importantly, provide the best long-term outcomes for shareholders.
David Morrison
Non-Executive Chairman
24 March 2025
Read more
Section 172(1) Statement
 Read more on page 36
Report of the Nomination Committee
 Read more on page 44
Report of the Audit Committee
 Read more on page 45
Directors’ Remuneration Report
 Read more on page 47
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
5

Chief Executive Officer’s statement
A sharper focused 
business with high 
growth potential
Simon Pyper
Chief Executive Officer
We have undergone many people, 
operational and organisational changes 
in 2024 to build resilient foundations to 
take the Group forward for the future.”
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
6

2024
Introduction
The past year has been pivotal for 
the Group, as we completed our CMP, 
exited from non-Core businesses 
such as Globiva, and continued our 
investment and development of Blink. 
We ended the year as the business we set out to be in September 
2022, a digitally focused business led by Blink and supported by 
CPP India and CPP Turkey.
But why our focus on Blink? In simple terms, Blink represents the 
best opportunity for the Group to deliver long-term value growth, 
as valuation multiples for businesses such as Blink, are significantly 
ahead of those for traditional insurers and sister businesses such 
as CPP India and Turkey. In addition, Blink unlike its sister businesses, 
operates in two global markets (Travel Disruption & Cyber Security) 
both of which are growing, and both of which are absent either 
a dominant player or reliance on a single key partner. If we are 
successful in our endeavours, Blink will not need to achieve a 
significant level of market share to become a highly profitable, 
highly cash generative, and highly valued business.
Our confidence is not unfounded, over the past year Blink has 
moved beyond proof of concept with its products and services now 
providing clear and measurable benefits to a growing number of 
business partners (increased revenues and retention rates) 
and end consumers.
We start the new financial year with optimism, we have made 
good progress, but there remains much to do before Blink reaches 
its full potential.
Financial performance
Blink performed well during the year, increasing ARR by 62% to 
£1.6 million, adding 11 new clients, and achieving a 100% renewal 
rate of its existing contract base. CPP India and CPP Turkey, 
despite currency headwinds and the partial transfer of Bajaj’s 
LivCare business to locally based (Indian) insurers, both delivered 
a good set of trading results for 2024.
Three key factors which impacted our 2024 results:
1.	 Blink investment: Blink is the Group’s only global product, 
currently focused on delivering parametric solutions to the 
global travel insurance (flight delay and lost luggage) and 
consumer cyber security markets. It forms a key part of the 
Group’s strategy and needs sustained investment over the 
medium-term if it is to realise its full potential. During the year 
Blink’s headcount increased by ten to 36 colleagues with 
administrative costs increasing by 39% to £3.5 million. Blink 
reported an EBITDA loss of £2.7 million compared to the 
£1.8 million loss in the prior year.
2.	 CPP India: the transfer by Bajaj of part of the LivCare 
portfolio to locally based insurers reduced full year revenues 
by circa £16.0 million, which adversely impacted EBITDA by 
circa £0.5 million. 
3.	 Currency headwinds: the Group derives 98% of its revenues 
in Indian rupees and Turkish lira which have seen a further 
weakening against sterling, the Group’s reporting currency. 
On a constant currency basis, the Group would have reported 
an additional £0.4 million of EBITDA.
Key performance metrics
Revenue
EBITDA1
£ millions
2024
2023 2
Change
2024
2023 2
Change
CPP India
145.4
161.0
(10)%
6.6
5.8
13%
CPP Turkey
8.6
4.7
84%
1.4
1.2
22%
Blink
1.1
0.8
31%
(2.7)
(1.8)
(51)%
Core business units
155.1
166.5
(7)%
5.3
5.2
2%
Central functions
—
—
n/a
(3.5)
(4.7)
24%
Core total
155.1
166.5
(7)%
1.8
0.5
235%
Legacy3
1.3
6.9
(81)%
(0.4)
0.8
(146)%
Group total
156.4
173.4
(10)%
1.4
1.3
7%
1.	 EBITDA represents earnings before interest, taxation, depreciation, amortisation and exceptional items.
2.	 Restated to reflect Globiva, Italy and Spain as discontinued operations.
3.	Legacy comprises the UK which is in active run-off.
Key milestones
2025
2026
•	 CMP completed ahead 
of schedule
•	 India IT platform operational
•	 Operational scaling of 
Blink completed
•	 Legacy IT platforms 
decommissioned
•	 Blink achieved ISO 27001 
accreditation
•	 Legacy books closed/in 
run-off in line with plan 
•	 KYND and Globiva disposals
•	 Legacy books to continue to 
run-off/close in line with plan 
to minimise residual activity
•	 Adoption of product & tech 
pod model within Blink 
•	 Decentralised culture 
development
•	 Realisation of growth 
opportunities led by 
Blink Parametric
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
7

Chief Executive Officer’s statement continued
Financial performance continued
Of the three key factors which subdued EBITDA growth, only the 
increased investment in Blink was known and forecast, whilst the 
loss of part of the LivCare book and the currency headwinds, 
particularly in India, were unknown.
The operating loss of £2.8 million (2023 restated: £6.1 million loss) 
includes depreciation charges of £2.4 million (2023 restated: 
£1.4 million) and exceptional items of £1.8 million (2023 restated: 
£6.0 million). The majority of the 2024 exceptional charge relates 
to costs associated with the CMP.
Business unit performance
Blink: EBITDA loss of £2.7 million (2023: £1.8 million loss)
Blink provides real-time, data-driven, white-labelled assistance 
solutions that are designed to be embedded into insurance provider 
products which, on an event being triggered, provides immediate, 
digitally delivered support to their (the insurers) customers. 
The Group has made significant progress scaling Blink throughout 
2024, and the business is now in a substantially stronger position 
against this time last year, enabled by focused investments in 
technology and people during the period. 
Working with a number of the world’s leading global and regional 
insurers, Blink now operates in 22 geographies (2023: 12) with 
28 partners (2023: 17). There is a healthy pipeline of opportunity 
ahead, and our enhancements in the year provide a strong 
foundation for further growth with new and existing customers. 
Blink’s current product set falls into two broad categories: Travel 
Disruption and Cyber Security.
Travel disruption
The global travel disruption insurance market (travel and lost luggage 
insurance premiums) is estimated at $25 billion for 2025, growing to 
$62 billion in 2028. Blink’s strategy is to provide innovative parametric 
solutions for this global market by growing its roster of large global 
and regional insurance companies which, in partnership, deploy 
Blink’s solutions across multiple geographies, platforms and 
customer audiences (consumers, banks, airlines etc.). 
Blink’s products and services provide clear and measurable 
benefits for our partners and their customers (the end consumer), 
with a recent case study from one partner suggesting that the 
inclusion of a Blink solution into the insurer’s core offer increased 
policy sales (new and renewals) and price points and reduced 
claims processing times and costs.
Key contract highlights for 2024
•	 Partnership with AXA Partners (part of the AXA Group and 
one of the largest travel insurers) to provide Blink’s flight 
delay solution, initially in nine geographies, to Hong Kong 
Express (a leading airline in Asia). 
•	 Contract extensions with Zurich in Asia Pacific and MAWDY 
(part of the MAPFRE Group) in Europe and Africa.
•	 100% renewal rate for existing partner base.
Cyber security
The global consumer cyber security market (identity theft and fraud 
prevention) is estimated at $14 billion for 2025, growing to $40 billion 
in 2028. Blink’s strategy is to partner with large US and non-US cyber 
security and credit reporting businesses that can embed Blink solutions 
into their core product across multiple platforms and geographies.
Blink’s CyberScan solution provides our partners with an innovative 
technology platform, which is adaptable and deployable globally, 
which helps to secure the digital personal information of their end 
customer. We expect that once our products and services are 
embedded within our partners’ core propositions, they will secure 
real and measurable economic benefits from having done so, 
similar to our travel model.
Key contract highlight for 2024
•	 In December Blink signed a global framework agreement with a 
major US-based cyber security and credit reporting business, for 
the inclusion of its dark web monitoring solution, Blink CyberScan, 
into its suite of cyber services. The agreement will initially see 
Blink’s services being offered into four of our partners’ key 
European markets, with the agreement allowing for further 
rollout across their global network.
Blink has in 2024 moved well beyond proof of concept and 
is, with some additional investment, well placed to deliver 
long-term growth and shareholder value.
CPP India: EBITDA of £6.6 million (2023: £5.8 million), 
EBITDA margin 4.6% (2023: 3.6%)
CPP India works closely with its business partners to drive value 
by growing customer loyalty through the design and delivery of 
simple and innovative products, which fit seamlessly into the 
everyday lives of consumers. The overall outcome for the year, 
given the partial transfer of the Bajaj LivCare business (to locally 
based insurers) and currency headwinds, is satisfactory. 
The transfer of part of the LivCare portfolio reduced full year 
revenues by circa £16.0 million, which adversely impacted EBITDA 
by circa £0.5 million. On an annualised basis, the impact to revenue 
and EBITDA is circa £19.0 million and £0.6 million respectively. However, 
due to the benefits of the CMP this shortfall in EBITDA was more 
than offset in 2024 by lower operational costs.
Administrative expenses reduced by 6% following the full 
deployment in Q2 of the new cloud-based IT platform which not 
only utilises modern technology systems, but is also delivered at a 
lower cost. As a result of the transferred LivCare business, which is a 
low-margin product, and lower operational costs the EBITDA 
margin has improved by 1.0 percentage point.
During 2024, Bajaj, which accounts for circa 85% of CPP India 
revenues, extended its contract to 31 December 2027.
CPP Turkey: EBITDA of £1.4 million (2023: £1.2 million), 
EBITDA margin of 16.3% (2023: 24.6%)
CPP Turkey performed well during the year with EBITDA increasing 
by 22% (66% on a constant currency basis). That the business has 
been able to deliver real growth in difficult economic circumstances 
(high inflation and currency volatility) is a clear indication of the 
quality of our management team and business partner relationships.
During the year, CPP Turkey has extended and improved its 
health service contract with Türkiye Insurance which has led to 
a £2.3 million year-on-year revenue increase.
Legacy business: EBITDA loss of £0.4 million 
(2023 restated: £0.8 million profit)
All of the Group’s Legacy businesses, save for the UK Card 
renewal book, which is now in active run-off, have either been 
closed or disposed of. As the UK business entered run-off at the 
start of 2024, there have been no renewals in the year which led 
to a revenue decline of 81% and due to a relatively fixed cost base 
to service the remaining policies, the UK shifted to an EBITDA loss 
of £0.4 million (2023: £0.8 million profit). The UK run-off will see 
the final policies expire on 31 December 2026.
Central costs: £3.5 million (2023 restated: £4.7 million)
Central overheads before appropriate recharge to business 
units are £6.9 million (2023: £10.1 million) with the reduction 
being led by the benefits of the CMP, with lower IT costs following 
decommissioning of the legacy platform in May 2024 and right-sizing 
of the central headcount required to manage a simplified Group. 
The UK-based central IT cost reduced by 40% to £2.0 million 
(2023: £3.3 million) and will reduce further in 2025 as the full 
year benefit of the IT reductions come through. 
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
8

Although the gross cost base has reduced by £3.2 million 
year-on-year, net of recharges, our reported central costs have 
reduced by £1.2 million (24%). The lower net level is due to the level 
of recharges to India reducing following the full deployment of its 
new IT platform, which is managed by a local team.
Operational highlights
With the completion of the CMP, each of the Group’s business units 
and Central functions now has its own independent IT platform. 
The independent platforms allow each business unit to adapt its 
processes and solutions to the changing needs of its business 
partners more quickly and at a lower cost.
CPP India
Post implementation of the new IT platform for India, the business 
is in maintenance mode, adjusting its processes and operations at 
pace and at a lower cost for the changing needs and requirements 
of its business partners.
CPP Turkey
Post implementation of the new IT platform for Turkey, the 
business is in maintenance mode and there are no immediate 
plans for further near-term development.
Our colleagues
As we reflect on the past year, it is clear that none of our 
achievements would have been possible without the dedication, 
hard work, and talent of our colleagues. Each one of them has 
played a pivotal role in helping the Group navigate challenges, 
seize opportunities, and deliver on our mission to provide 
innovative assistance solutions to customers worldwide.
Their resilience, adaptability, and commitment to excellence have 
been instrumental in driving the growth and transformation of 
the business. Whether contributing to groundbreaking innovations, 
building strong relationships with our partners, or delivering 
exceptional service to our customers, their efforts have made 
all the difference.
Outlook
The outlook for the Group is positive and focused on growth – 
growth in the number of business partners we work with, growth 
in the number of geographies we operate in, and supported by 
our business partners, growth in audience (airlines, banks and 
credit card companies et al.) for our innovative, digitally 
delivered solutions.
Simon Pyper
Chief Executive Officer
24 March 2025
Blink’s investment programme
Investment area
Stage 1 – Driving sales growth
Stage 2 – Embedding growth
Stage 3 – High renewal business
Sales and account management
•	 Growing partner and 
revenue opportunity through 
investment into sales and 
customer success roles.
•	 Targeting largest global 
travel insurance markets with 
resources deployed into the 
USA and APAC.
•	 Additional sales and 
customer success resource 
brought into key geographies 
to support pipeline and 
partners as they launch.
•	 Introduction of cyber product 
account team to drive sales.
•	 Scaling existing partners and 
managing growth sustainably.
•	 Due to increased scaling of 
key partners an additional 
account team will 
be introduced.
Technology and operations 
•	 Reorganisation of product and 
tech teams under a pod model 
to allow for dedicated teams 
to be created to manage new 
and existing products, and 
increase capacity, speed 
and quality of execution.
•	 Recruitment of additional 
resource under the pod model.
•	 Pod structure becomes fully 
operational with teams fully 
recruited for.
•	 Technology and operational 
infrastructure brought into 
the business to handle growth 
from Stage 1.
•	 Specialist skills brought in 
to manage a larger‑scale 
business-data management, 
IT security and 
database management 
and optimisation.
Product
•	 New product development 
team recruited to create new 
product lines outside of the 
travel and cyber categories.
•	 First products launched 
outside of travel and 
cyber categories.
•	 Additional travel and cyber 
solutions developed within 
pods and launched.
•	 Additional product 
development team recruited 
to create new products 
outside of travel and cyber 
categories and Stage 1 
focus area.
•	 Second new product category 
products launch in market.
•	 Four product categories are 
live with multiple products 
within each category 
in market.
Blink 
Blink, with some further investment, will look to increase and 
improve operational capacity and efficiency in three phases.
The investment programme is over three-to-four years and is 
designed to support Blink’s long-term growth ambitions.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
9

Strategic framework
A framework for future growth
To transform CPP into a global digitally led 
assistance company, we have sharpened the 
strategic framework to focus on three pillars to 
take advantage of technological changes and 
evolving consumer and partner needs. 
This will enable us to drive organic growth and 
modernise the way we operate for the benefit 
of all our stakeholders.
Our purpose
Making bad days better for our 
partners’ customers.
We are there to create, deliver and scale 
everyday assistance products and solutions 
through anticipating consumer and partner 
needs, using data and technology to drive 
scale in a simple and sustainable way.
Outcomes of our strategy
Decision making informed by the needs of our stakeholders
We are guided by our values and decentralised culture with market and specialist know-how
A focused and simpler business
Partners
Keeping it simple
Consumers
Being brave
Colleagues
Curiosity
Suppliers
Working together
Society
Consider it done
Investors
Differentiation through data expertise, 
customer experiences and innovation
Geographic reach
Ambitious and performance 
driven culture
Generation of ARR, profitability and cash 
Structural growth
Transformed into a parametric and digitally powered 
assistance company through three key pillars 
 
 
Grow
Driving sustainable and diversified 
revenues through digitally led 
experiences and serving more 
consumer and partner needs.
Optimise
Strengthening talent and technology 
capabilities to better serve partners, 
evolve products and create 
effective scale.
Transform
Transitioning to a fully decentralised 
and ambitious culture, aligned to 
high-growth markets, enabled with 
digital strengths and differentiators.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
10

InsurTech focus
Blink, the Group’s InsurTech business 
providing parametric insurance services, 
is making considerable progress and 
is providing Travel Disruption and 
Cyber solutions to 28 partners across 
22 geographies. Blink increased ARR by 
62% to £1.6 million. Parametric services 
are changing the shape of the global 
insurance market. Blink’s strong roster 
of large global and regional insurance 
companies and market leading services 
in the travel disruption sector provide 
an opportunity for rapid medium‑term 
value creation.
Established businesses in growth markets
We have established, well managed businesses in India and Turkey which have delivered 
consistent growth in often challenging conditions for several years. Both businesses have 
long-standing partnerships with major banks and non-banking financial companies (NBFCs) 
where we provide products and services that bring them ancillary revenue streams, profit 
and enhanced customer loyalty. India is an exciting market, with a growing middle class 
and relatively strong GDP growth which will continue to fuel the addressable market for 
both our own products and those of our partners.
Partnerships that deliver value 
for leading global businesses 
and their customers
Blink’s technology solutions are proven 
to drive additional sales of partners’ core 
products, increase their average revenues, 
improve customer retention and reduce 
claims processing time and costs. These 
factors lead to multi-year contracts with 
100% renewal rates which add to the 
reliability of Blink’s growing revenue 
streams and value accretion.
1
2
Simple operating model focused 
on sustainable growth from 
a lower cost base
A simplified structure has seen 
the business transform into a digitally 
focused business led by Blink and 
supported by CPP India and CPP Turkey. 
Non-core investments have been exited 
with the latest being our divestments of 
Globiva, KYND and CPP Italy. These actions 
increase the Group’s focus and resources 
to accelerate progress in Blink, which, with 
attractive economics to scale rapidly, 
will drive value creation.
4
3
Investment case
Delivering the 
foundations to grow 
the value of the Group
Our track record of strategic delivery in the first two years since we reset our strategy has given 
us confidence as we accelerate CPP’s growth opportunities as a digitally led assistance company.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
11

Business model
A model for growing 
future value
A decentralised model that empowers our businesses to pursue 
strategic initiatives that improve their key drivers of value, creating 
a pathway for sustainable shareholder returns.
What we do
Our ambition is to be a leading 
digital assistance product provider 
to global insurers and financial 
services providers. 
Our Core businesses deliver 
everyday assistance products 
and solutions that generate 
partner and customer value. 
These products are either 
embedded as SaaS within 
partners’ core products globally 
or combined with third party 
services to augment partners’ 
propositions in India and  
Turkey to fit commercial  
and consumer needs.
Sources of value
Valuable partnerships
Long-standing partnerships with global businesses 
provide access to addressable opportunities and deliver 
insights to support future solutions.
Data
Data to drive actionable insight and profiling to partners, 
and the optimisation and development of solutions and 
improved customer experiences.
Technology
Standalone IT infrastructures to serve evolving partner 
needs in market. 
Parametric platform that can be deployed across partners’ 
consumer products to differentiate their propositions and 
automate their claims experiences.
People and values
Dedicated and engaged colleagues with industry expertise, 
guided by our values, enable growth and the ability to 
deliver on our purpose.
Controls
Effective risk management and operational resilience 
to support strategy implementation and ensure the right 
choices are made for stakeholders.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
12

We receive fees through three primary models
Combined with a disciplined approach for investing 
for future, sustainable growth
Investing in our 
people to bolster 
expertise and a 
culture of innovation.
Optimising and 
building differentiated 
digital assistance and 
data solutions.
Developing and 
growing our tech and 
go-to-market teams 
to expand reach into 
addressable markets.
Developing social 
impact initiatives  
to support financial  
well-being of 
end consumers.
Retail
Customers are offered 
assistance products for  
an annual price. These  
can be one-time revenue 
streams or renewable on  
an annual basis. 
Partners benefit from 
acquisition and renewal 
commission payments, 
as well as product, claims 
management and customer 
service expertise.
Wholesale
Wholesale variants of 
our retail products are 
provided to partners who 
wish to embed enhanced 
benefits in their customer 
core products. 
These products are 
funded by the partner, 
with commercial terms 
based on volume and 
redemption assumptions.
SaaS
Distribution partners pay  
fixed monthly minimum fees 
for our software services, 
or fees per customer/per 
month or a monthly fee for 
all users in a partner’s base. 
This fee structure provides 
increased visibility in ARR.
Creation of 
sustainable value
Shareholders
Operational cost reduction and 
investments in the longer-term 
future of the Group.
Partners 
Growing shared value through 
differentiated, trusted products 
and customer experiences 
that improve usage, drive 
revenues, and attract and 
retain customers.
Customers
Transparent and seamless 
assistance experiences that 
provide resolution, peace of 
mind and satisfaction.
Colleagues 
Nurturing the talent of engaged 
colleagues to provide the 
capabilities and future skills 
they need to fulfil their potential 
in a growing industry.
Society
Ongoing sustainability 
development to identify drivers 
of our carbon footprint.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
13

Market overview
Shaping consistent growth strategies 
amid shifting market landscapes
The markets of our partners are constantly changing, and understanding 
this dynamic environment enables us to anticipate and prepare for changes 
to create value for all stakeholders in the longer term.
Macroeconomic and geopolitical risk
Underlying geopolitical tensions in multiple regions are contributing 
to eroding trust and insecurity. At the same time, the global economy is 
lagging despite a resilient performance with a baseline forecast of 3.2% 
growth during 2024 and 2025, at the same pace as in 20231. Our business 
in Turkey operates against a challenging economic backdrop with hurdles 
remaining and despite recent falls in inflation it remains comparatively high 
at 42.1% in January 20252. The Indian economy is also projecting slower 
growth at 6.5% in 2025/263 due to geopolitical and trade uncertainties. 
These pressures on the global and local economies will continue to impact 
consumer confidence and constrain discretionary expenditure in favour 
of bolstering savings, whilst inflationary pressures will increase costs for 
partners and provide a heightened risk of loan delinquency and reduced 
lending which impact access to some of our distribution channels. 
Nevertheless, these challenges have not detrimentally impacted global 
leisure travel which remains robust, with air passenger demand increasing 
by 10.4% in 2024, which was 3.8% higher than pre-pandemic levels4, resulting 
in growth of the travel insurance market which is forecasted to grow to £68 billion 
in 20285. However, due to economic challenges price sensitivity is heightened, 
and insurance customers are increasingly demanding value and transparency 
from their insurers, with only 53% of UK consumers trusting their travel 
insurers to pay out on claims due to unfamiliarity with the process6.
Amid these challenges, we see an opportunity for CPP to support consumers 
at a time of need in their everyday lives, whilst equipping partners with 
products that support their innovation and customer retention goals. 
Building and maintaining shared value
Despite a softer performance in India, both of our Turkish and Indian 
businesses performed strongly, with steady renewal performances due to the 
development of value-added services to existing propositions. Blink is also 
likely to benefit from structural growth drivers such as digitisation, whilst 
offering benefits to partners and consumers through making flight delay and 
lost luggage travel insurance claims more transparent and convenient and so 
elevating perceived value, to enable it to continue to grow its performance.
We will continue to monitor consumer trends and utilise insights from 
partners across our Core business units to support innovation and help us 
meet evolving customer needs. We will seek to expand our addressable markets 
through product extension, product innovation and customer experience 
enhancements, whilst diversifying the channel mix to mitigate dependencies 
on consumer lending channels in markets such as India. 
Shifting consumer preferences
Customers’ expectations of seamless, simple, flexible, relevant and 
hyper-personalised services continue to be led by their experiences and 
influences from big tech companies. This has led to the growth of challenger 
insurers and neobanks forcing incumbents to adjust and improve their 
customer experiences. Across the insurance and financial services sectors, 
we are witnessing advancements in claims processing, and greater utilisation 
of AI, machine learning and automation to optimise pricing and personalised 
customer experiences as insurers/banks look to foster greater customer 
centricity within their business models and operate ecosystems to deliver 
suites of services to increase their relevance to the end consumer. This will 
see more insurers and banks working in partnership with technology businesses 
such as Blink to offer stronger digital and real-time capabilities, and new 
products and services at scale.
Investing in our digital core
We have invested in our digital strategy to deliver increasingly configurable 
and easily integrated propositions to our partners and their changing models. 
Our locally aligned IT solutions, with the completion of the operational scaling 
of Blink, the platform build in India and the enhancement of Turkey’s local 
infrastructure, enable us to deliver improved customer experiences across 
a mix of channels and create cost efficiencies and agility for our partners 
in a changing market. 
We will continue to invest in our technology stack to respond to customers’ 
needs and growing digital preferences. This will remain a strategic priority 
and will see us continually strengthen our platforms and user experiences 
and further align our Blink product and technology pods to enable us to 
support partners and customers better.
Links to strategy	
 
Links to strategy	
 
Links to risks	
1  
Links to risks	
1   5  
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
14

Changes in distribution
Distribution channels keep evolving with 37% of global consumers now 
likely to utilise a digital channel to research and purchase personal lines 
insurance, increasing to 50% of consumers in the UK7. Channels are also 
moving ever closer to the customer as businesses seek to embed the 
purchase of insurance into the broader purchases of goods and services 
to make it more seamless and convenient when customers need it, within 
a trusted environment. These changes will increase competition in the 
financial services and insurance industries with 65% of global consumers 
stating that they would be comfortable purchasing embedded insurance8. 
Asia is advancing the most quickly in terms of embedded insurance adoption, 
and is forecasted to reach $170 billion in non-life insurance premiums in 
that market by 20309. At a global level, embedded insurance is set to 
account for 35% of general insurance sales by 202710.
Delivering engaging experiences across new channels
Insurers and partners will increasingly use technology-driven products 
to enable easier access to simpler, more affordable, and relevant assistance 
and protection solutions that are offered at convenient and contextually 
relevant moments to their customers. We believe that our Blink products fit 
well into this emerging model and intend to grow our distributor footprint 
to target this growing embedded assistance and protection segment.
The power and risk of data 
New technologies and the ubiquitous nature of data enable businesses like 
ours to optimise customer experiences and product development efforts 
and build engagement and brand enhancement opportunities. The reliance 
on digital channels continues to proliferate throughout the daily lives of 
individuals, and there are now over 5 billion internet users worldwide which 
are forecasted to grow at an annual rate of 3.2%11, combined with 18.8 billion 
IoT-connected devices in 202412. Whilst these technologies lead business 
models and value chains to evolve rapidly, they have increased concerns about 
cyber attacks and the harms that can arise from misuse of personal information, 
with 80% of Indian consumers stating concern around cyber attacks13 and 
71% of US consumers expressing worry that their digital activities put them 
at risk for security incidents14. We will see individual protection become 
increasingly relevant as consumers look to shore up their defences and 
increase control over their personal information. 
Embracing the long-term opportunities of data
The digital economy represents long-term opportunities for the Group, 
particularly its Blink business which delivers fast, simple and transparent 
claims decision making through its automated, parametric platform. We will 
focus on advancing the data warehouse capabilities and bolstering data 
analyst teams within Blink to gain the full partner and customer benefits 
of our data assets. 
In response to growing consumer concerns, we have further optimised our 
dark web monitoring product and monitor over 200 billion compromised 
personal information attributes to ensure that consumers are proactively 
alerted if their information is compromised and are provided with guidance 
to stop the spread to limit the damage. 
We will also balance this with strong data governance and security, 
including the ISO 27001 accreditation received by Blink in 2024, to ensure 
that the use of our data continues to be secure and ethical. 
Links to strategy	
 
Links to strategy	
 
Links to risks	
1   2  
Links to risks	
1   2   5   7  
1.	 IMF, 2024.
2.	 Turkish Statistical Institute, 2025.
3.	ICRA, 2025.
4.	 International Air Transport Association, 2025.
5.	 Grand View Research, 2023.
6.	Mintel, UK Travel Insurance, 2024.
7.	 BCG’s Global Insurance Distribution Customer Survey, 2022.
8.	BCG’s Global Insurance Distribution Customer Survey, 2022.
9.	McKinsey, 2023.
10.	Salesforce, Ernest & Young analysis, 2022.
11.	Statista, 2024.
12.	IoT Analytics, 2024.
13.	Munich Re, 2024.
14.	Deloitte, Connected Consumer Survey, 2024.
Links to strategy	
 Read more page 16
  Grow
  Optimise
  Transform
Links to risks	
 Read more page 34
1
  Business risk
2   Operational risk – change
3   Operational risk – people
4   Operational risk – 
outsourced services
5   Operational risk – 
information technology
6   Regulatory risk
7   Data governance
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
15

Grow
Driving sustainable and diversified revenues
Progress in 2024
•	 Blink ARR growth of 62% as a greater degree of pipeline realised 
(and continued growth of pipeline value).
•	 Strong momentum with Blink’s flight disruption solution launched 
with five new partners in 2024, and now supporting 28 partners 
across 22 geographies.
•	 Blink launched in new geographies including the UK, Switzerland, 
Germany, Spain and Indonesia.
•	 Regional frameworks agreed for Blink flight disruption including Asia 
Pacific with Zurich, and with a major US-based cyber security and 
credit reporting business for the inclusion of Blink’s dark web 
monitoring service.
•	 Extension of our MAWDY partnership with further rollouts in Europe 
and Africa.
•	 100% partner renewal of Blink contracts, including three-year 
extension with Blue Cross Canada.
•	 Steady performance for CPP India with significant partner contract 
renewals, including Bajaj, completed.
•	 Product and partner development in CPP India through the launch 
of Health Assistance with Bajaj.
•	 New product partnerships secured in CPP Turkey through Türkiye 
Insurance, Şeker Insurance and AkInsurance.
2025 priorities
•	 Further scaling Blink’s flight disruption solution in North America, 
Asia Pacific and Europe.
•	 Extension of our multi-partner distribution relationships in Turkey 
and India to protect against economic volatility and distributor 
concentration risk.
•	 Expand our addressable markets through product extension, 
product innovation and development of value-added services 
around our core strengths.
•	 Expand CPP India and CPP Turkey access to new and agency led 
distribution channels.
Optimise
Strengthening capabilities and building effective scale
Progress in 2024
•	 Improvement of our technology stack through the full deployment 
of our new IT platform in India (with 9 million customers live on 
the platform).
•	 Completion of Blink’s operational scalability programme, with 
progress in both pipeline and new partners.
•	 Blink enhanced its technology stack and platform through 
improvements to its data warehouse, and travel and cyber 
user interfaces.
•	 Launch of innovative features for the Blink partner portal including 
fraud prevention tools, enhanced reporting tools and right-to-left 
language implementation.
•	 Blink achieved ISO 27001 accreditation, as it continued to focus on  
the reliability and security of its platform.
•	 IT infrastructure improvements, with Turkey migrated to a fully 
managed outsourced service and the UK-based centre moving 
to a cloud-based managed service.
2025 priorities
•	 Delivering simpler and more integrated customer-centric experiences. 
•	 Product extension and new product development across all three 
business units to expand addressable markets, including alignment 
to a product and tech pod model in the Blink business to accelerate 
the pace of innovation.
•	 Deployment of 24/7 global support model for Blink partners.
•	 Ongoing improvement of Blink platform and data sets, including 
data warehouse.
•	 Expansion of our carbon footprint calculations in line with our 
evolving ESG strategy. 
•	 Continued monitoring of climate-related risks and opportunities.
Our strategic priorities
Building growth opportunities 
for a new Group
We are two years into our journey from multiple 
low-growth, declining businesses to purpose‑led, 
specialised, high-growth digital businesses 
focused on making bad days better. 
2024 was an important year for our Group. We made excellent 
progress against our strategic ambitions and have increased 
confidence in delivering our 2026 strategic ambition.
Our overarching aim is to improve the organic growth rate for the 
business. We are aligning our products and businesses towards 
high-growth markets, combined with long-term investment plans 
to ensure that Blink, supported by CPP India and CPP Turkey, 
maximises its market potential to deliver enhanced margins and 
diversified, sustainable, and recurring revenue for our investors.
Links to risks
1   2   3   5   6   7
 See pages 34 and 35
Links to KPIs
1   2   3   4   5
 See page 28
Links to risks
1   2   3   4   5   6   7
 See pages 34 and 35
Links to KPIs
1   2   3   4   5
 See page 28
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
16

Transform
Aligned to high-growth markets, enabled with digital 
strengths and differentiators
Progress in 2024
•	 Progress on the simplification and increased focus of the Group 
through divestments of KYND, Globiva and CPP Italy.
•	 Higher cost legacy technology decommissioned with Indian 
customer information migrated to its new platform and UK 
information transferred to a third party managed platform.
•	 UK renewals ceased and the implementation of the UK Legacy 
wind-down commenced, with all policies to run off by the end 
of 2026.
•	 The Group moved to a new operating model, providing central 
functions at a significantly reduced cost. 
2025 priorities
•	 Focus on development of CPP’s decentralised and ambitious 
culture, ensuring that structures, capabilities and cultures evolve 
to support growth and maintain discipline. 
•	 Development of marketing strategy to position Blink as a B2B SaaS 
thought leader in parametric and digital solutions serving the global 
personal lines insurance market.
•	 Understand advances in technology, including the development of 
generative AI and machine learning to enhance the value created 
for partners and investors.
What this means  
for the Group
A purpose-led business
A focused and sustainable business
A global, growth orientated business
Differentiated, higher-margin 
tech‑based products
A business easier to understand  
and work with
We are confident that our strategy, focused 
on three key areas of activity, will position CPP 
as a simpler, more focused, and higher‑value 
company, and we will continue to be flexible 
and pragmatic in response to evolving 
stakeholder demands.”
Links to risks
1   2   3   5   7
 See pages 34 and 35
Links to KPIs
1   3   4   5
 See page 28
Progress in numbers
10+ million customers
1.5 million (+12%) policies embedded 
with a Blink solution
100% Blink partner renewal rate
61% Group renewal rate
(CPP India and Turkey combined)
£1.6 million ARR (+62%)
(Blink only)
615,000 flights tracked
(Blink only)
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
17

Our business units: Blink Parametric
Blink Parametric
Blink Parametric is a B2B SaaS company that creates innovative, 
white-labelled solutions to enhance the services and customer 
experiences of the world’s leading insurance companies. 
Blink’s data-driven technology solutions deliver real-time assistance, 
automated claims processes and resolution services, at a time of 
consumer need.
Financial highlights
Revenue: reported
£1.1m
(2023: £0.8 million)
EBITDA loss
£(2.7)m
(2023: £(1.8) million)
Annualised Recurring Revenue
£1.6m
 (2023: £1.0 million)
Products
Flight disruption
Lost luggage
Personal cyber
A year of growth
Geographies
22 +83%
*	 Policies sold in year that include 
a Blink service.
Partners
28 +64%
Policies*
1.5m +12%
Colleagues
36 +39%
Why partners choose us
Globally scalable 
platform
Actionable, 
contextual data
Reliable, 
high-efficacy 
products
Increased 
engagement
Increase 
in average 
premiums
Improved 
customer 
satisfaction
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
18

Growing in our target market
In 2022, the Group embarked on a new direction to build high‑quality, 
scalable businesses for sustainable organic growth and so transform 
into a digital, parametric assistance business, led by Blink Parametric. 
Blink has built an impressive pipeline of large global and regional 
insurance companies that, in partnership, deploy our solutions 
across multiple geographies, multiple platforms and multiple 
distributors including consumers, banks and airlines. Execution 
of this strategy has driven organic growth in Blink’s reported 
revenues by 31% to £1.1 million in FY24.
Supported by a strengthening travel insurance market – 
projected to grow to $62 billion in value by 20281 - Blink has 
made considerable progress during the year, adding new partners, 
extending partner contracts into additional geographies, securing 
100% renewals, and bolstering its operational capabilities. Our 
solutions are now embedded in more than 1.5 million insurance 
policies, across 28 partners in 22 geographies, underpinning solid 
ARR growth of 62% year-on-year to £1.6 million and reflecting a 
strong performance across all regions. At a product level, our 
flagship flight delay product accounts for 70% of ARR, a picture 
that will likely continue albeit at a reduced level as new 
propositions, including our CyberScan product, gain traction 
within partners’ product portfolios.
Powering up the operation
During the year we completed our operational scaling programme 
which was designed to enable us to deliver our solutions at scale 
through improving our capacity in people, processes, and structures. 
As expected, the investment required to complete the programme 
led to a further year of EBITDA loss of £2.7 million, but we are now 
a truly global parametric business, built for partners, and we 
continue to build scale. 
Notable milestones have been achieved in the year in response to 
evolving market needs and to enable trusted relationships with our 
partners, including the completion of our ISO 27001 accreditation. 
We continued to respond to our partners’ needs through the launch 
of fraud prevention tools, enhanced reporting through the client 
portal, new user interfaces for our travel and cyber products, and 
the implementation of new languages and currencies. We also made 
strides in the pace and effectiveness of our product and technology 
roadmaps through bringing our technology and product capabilities 
closer together to create a more centralised and collaborative 
approach to optimisation and innovation. 
As well as investing in our technology, we have invested in our 
talent and attracted experienced leaders across the business 
including a Chief Technology Officer who will lead Blink’s technology 
strategy. We have also onboarded additional data analysts to further 
our data warehouse capabilities and understanding of machine 
learning and AI which will shape our data-driven future. We also 
expanded our go-to-market account management teams to 
provide focused resources to drive the pipeline in the North 
American and Asia Pacific markets. 
Towards realising the pipeline
Blink continued to secure high-profile contracts in the year, 
including AXA Partners, a part of the AXA Group which is one 
of the largest global travel insurers. The agreement provides 
Blink’s flight delay product to AXA’s partner, Hong Kong Express 
(a leading airline across Asia, and our first deployment with an 
airline), in nine geographies as part of its ‘U-First’ product. We also 
entered agreements with new partners in multiple European markets 
including HeyMondo in Spain, and in Germany with Berlin Direkt 
Versicherung, an online insurance specialist (part of the HanseMerkur 
Insurance Group, a leading German insurer). In the UK, Blink contracted 
with two travel insurance brands - Travel Insurance Saver (a Rothwell 
& Towler Ltd brand) and InsurTech Gigasure, whilst also signing 
a global framework agreement with Protect Group, a leader in 
ancillary travel products to travel operators, airlines, and online 
travel agents. 
Contract extensions were achieved through a regional agreement 
with Zurich in Asia Pacific with deployment in Indonesia, following 
an initial launch in Singapore. Our distribution strategy of deploying 
our products across multiple geographies with a single partner 
was also realised as we launched into European and African 
markets with MAWDY (the assistance arm of MAPFRE Group) 
following an initial rollout in Ireland.
I am proud of the progress we have 
made in strengthening our growth 
potential and broadening our 
capabilities, whilst keeping partners 
at the core of what we do to deliver 
value-added customer experiences.”
Sid Mouncey
Blink Parametric, CEO
1.	 Source: Grand View Research, 2024 (figure omits Chinese travel insurance market).
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19

Our business units: Blink Parametric continued
We are now a truly global parametric 
business, built for partners, and we 
continue to build scale.
In December 2024, we signed a global framework agreement with 
a large US-based cyber security and credit report business, for 
the inclusion of our white-labelled dark web monitoring solution, 
‘Blink CyberScan’, into its suite of cyber services. 
Through our platform, we provide a service that monitors the 
deep and dark web and over 200 billion records to identify if an 
individual’s personal data has been compromised and the action 
that needs to be taken. The agreement will initially see Blink’s services 
offered in four European markets and allowing for further rollout 
across their global network, and although the financial impact is 
negligible in FY24, we remain excited by the market ahead of us 
for Blink CyberScan and the opportunity it provides to diversify 
the revenue portfolio.
Our achievements in 2024 stand testament to the hard work and 
dedication of Blink’s talented team and demonstrate our ability 
to retain 100% of partners, extend product and market reach with 
existing partners and attract new partners to the platform, and 
so build a sustainable path to ARR.
Value in action
2023 
underlying 
ARR
Existing 
customers
Renewal 
by value
New 
customers
% reflects growth in ARR from existing and new partners.
2024 
underlying 
ARR
£1.0m
+5%
£1.1m
+57%
£1.6m
Route to ARR
A path to value
The partner 
value we create 
MAWDY - a global insurance, reinsurance and services company 
and part of the MAPFRE Group – is an expert in taking care of its 
corporate partners’ customers. To further this expertise, MAWDY 
viewed parametric insurance as a natural next step to provide 
automated claims and real-time assistance alongside its travel 
insurance offering. 
MAWDY and Blink worked as one team to roll out Blink’s real-time 
flight disruption solution through its direct travel insurance, 
InsureandGo Ireland, in January 2024. 
When an eligible policyholder’s flight is disrupted by more than 
three hours, they are offered real-time service assistance options  
to alleviate the inconvenience of the disruption.
Our value impact
(based on a 12-month period)
Data
Top 
destinations 
MAWDY can now 
see the top ten 
destinations that 
make up 50% 
of trips.
Underwriting  
data 
Information on 
destinations can be 
used to steer pricing 
decisions, giving 
underwriting 
advantage and 
customer profiling.
Improved 
marketing 
Data feeds into 
marketing activity 
with campaigns  
and imagery targeted 
to these destinations.
Commercial
54%
Registration rates
21%
Increase in average 
premium
11%
Increase in take-up  
of premium travel  
insurance products 
(where Blink flight 
delay was embedded 
in premium line)
Customer
90%
Customer satisfaction
Customer
“The airline didn’t care one bit, didn’t even 
offer us tea/coffee so we were chuffed 
that our insurer was thinking of us.”
Source: MAWDY Customer experience survey 2024, >3,000 respondents.
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20
62% ARR growth

Outlook
We see significant headroom in the market as insurers increasingly 
look to integrate flight disruption and lost luggage solutions to 
differentiate and respond to consumer concerns over increased 
flight delays and cancellations. In Europe alone the number of 
insurers seeking to offer parametric flight delay in their portfolios 
is set to double in the next three years1. Blink’s growth will for the 
foreseeable future be dependent on realising its existing pipeline 
and securing new business. Whilst timing is hard to forecast, we 
are confident that we have created a business that with further 
capacity investment has the opportunities for substantial 
medium-term organic growth through partner expansion, 
geographical penetration and product extension.
Innovation is paramount to Blink so we can enhance the reach 
and trust we have with our partners as their needs and challenges 
grow. We will continue to invest in our talent development and data 
capabilities which will both be powerful assets as the business 
scales rapidly. 
1.	 European Insurance and Occupational Pensions Authority,  
The Digitalisation of the Insurance Sector, 2024.
We see significant headroom in the 
market as insurers increasingly look 
to integrate flight disruption and lost 
luggage solutions to differentiate 
and respond to consumer concerns 
over increased flight delays 
and cancellations.”
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CPPGroup Plc Annual Report and Accounts 2024
21

Our business units: CPP India 
CPP India
CPP India offers its partners across the financial services industry 
a range of bundled products from cancellation of lost or stolen 
payment cards, to health care services, phone and gadget protection, 
and extended warranties. All products come bundled with a range of 
value-added wrappers created through our extensive insurer and 
service provider ecosystem.
Financial highlights
Revenue
£145.4m
(2023: £161.0 million)
EBITDA
£6.6m
(2023: £5.8 million)
Products
Card  
Protection 
FoneSafe 
	  
LivCare 
Asset Care 
 
Health 

Why partners choose us
Expertise in bundling 
value‑added propositions
Market leading IT  
platform to meet evolving 
partner needs
Expert partner knowledge
Commercial returns 
including improvements 
in partner revenue
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22

Steady performance
In 2024 we delivered £145.4 million (2023: £161.0 million) of 
revenue due to a softer performance in our retail LivCare and 
Asset Care product lines, which reduced FY24 revenues by 6%. 
This was offset to some degree through steady new retail sales 
generated in our Card Protection and FoneSafe products which 
grew 41% and 15% respectively over the year. 
Our EBITDA grew 13% to £6.6 million (2023: £5.8 million), 
supported by 10% renewal income growth, whilst the change in 
revenue mix brought about by the LivCare reduction and improved 
revenues from higher-margin products increased CPP India’s 
gross profit margin to 10.5% (2023: 9.3%). 
Building products and partnerships
During 2024, we solidified the position of some of our longer-term 
partnerships through contract extensions, including Bajaj until the 
end of 2027, providing improved certainty over a significant proportion 
of India’s future revenues. Tata Capital and AU Small Finance also 
renewed their contracts until 2026 and 2029, respectively.
The year, too, offered opportunities for product innovation, with 
the launch of a Health Assistance product with Bajaj to provide 
personal accident and convalescence cover. New partnerships were 
also secured with DBS bank to distribute Card Protection as a retail 
product, with sales targeted to commence in 2025, and we accessed 
ICICI’s wholesale channel to distribute Card Protection further 
across its customer base.
Maintaining operational focus
During the year, we made good progress in ensuring that 
the business was appropriately structured with the operating 
capabilities and resources to support our plans as we move 
forward. This included the new IT platform, which successfully 
deployed in full in 2024, enabling us to fulfil multiple partner 
change requests, deliver technological optimisation required for 
lower AWS costs, and for the centre to decommission its higher 
cost UK-based legacy platform.
2020
2021
2022
2023
2024
101.6
109.0
134.8
161.0
145.4
6.3
5.4
5.6
5.8
6.6
9.5
9.6
9.8
8.8
We also focused on simplifying the Indian business further through 
the accelerated disposal of our 51% interest in the business process 
management company Globiva for a total cash consideration 
of £3.8 million, supporting the Group’s transformation towards 
a digitally led assistance business.
Our aim is to provide a working environment that supports and 
develops our people, helping us to meet our business objectives. 
We are proud that we have less than a 5% attrition rate from our 
highly motivated and delivery-focused team, ensuring that we 
retain the knowledge and expertise of our people to better 
support evolving partner and customer needs.
Outlook
Looking forward, we expect to see a moderate performance 
against the backdrop of forecasted slower GDP growth of 
6.3-6.8% in 2025/261 as it is weighed down by global risks 
(down from 8.2% in 2023). This is combined with a challenging 
marketplace, as consumer lending is to be impacted by higher 
rates of non‑performing loans, which may constrain access 
across some partner channels. 
Our model is resilient, and we will focus on targeting new 
distribution channels including collaborating with Bajaj further to 
access open market sourcing which is not dependent on loan/credit 
applications. The business will also focus on customer experience 
and product development, identifying opportunities where we can 
produce attractive returns from established and new partner 
relationships, including the rollout of our Health Assistance 
product with additional partners in 2025, including SBI Card. 
In addition, we will continue with initiatives to understand the 
attractiveness of propositions linked to the Unified Payments 
Interface (UPI) which now accounts for 83% of the digital 
payments system in India2.
We are focused on working hard to deliver a differentiated 
product and service offering and experience to our partners 
and customers. By delivering against our priorities for 2025, 
we will seek to realise our business’ future potential.
1.	 Annual Economic Survey, January 2025.
2.	 Reserve Bank of India’s (RBI) payment system report 2024.
 Revenue (£’m)
 EBITDA (£’m)
 Live policy numbers (m)
Progressing CPP India
Deepak Matai
CPP India, CEO
We have made significant 
investments in successfully 
modernising our underlying 
technology, providing foundations 
to support our future growth.”
8.8
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23

Our business units: CPP Turkey
CPP Turkey
A multi-product, multi-partner, and multi-channel business with 
a growing reputation for real-time assistance and micro-insurance 
products across the mobile, digital, and financial services sectors.
Financial highlights
Revenue
£8.6m
(2023: £4.7 million)
EBITDA
£1.4m
(2023: £1.2 million)
Products
Card Protection 
ID safe
Mobile Payments 
Protection
ATM Protection
Digital Protection 
Health Assistance
Auto Protection 
SME Assistance
Home Assistance
SME Cyber
Blink personal 
data monitoring
Blink flight 
disruption
Why partners choose us
Strong customer 
experiences and contact 
centre capabilities
Expert industry and 
partner knowledge
Expertise in bundling 
value‑added propositions
Commercial returns 
including improvements  
in revenue and  
customer retention
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24

Resilient performance 
in turbulent times
The quality of our CPP Turkey business has shone through with 
a resilient revenue performance created through strong organic 
growth with revenue, on a constant currency basis, improving by 151% 
to £8.6 million in FY24 (2023: £4.7 million) and EBITDA increasing to 
£1.4 million (2023: £1.2 million). This is despite some challenges that 
could have had a detrimental impact on our performance including 
subdued GDP growth, a sustained high-inflationary environment 
and adverse currency movements. That the business has been 
able to deliver growth not only from existing partnerships but also 
from new partnerships reflects the strength and quality of the 
proposition, the partner relationships, and an increased focus 
on organisational culture to support colleague well-being and 
increase management transparency.
Diversified portfolio powering our 
profitable partnerships
Our expertise in delivering a broad range of bundled, value-added 
products, combined with incisive partnership growth plans to support 
our partners against a challenging economic backdrop, has supported 
the continued growth of CPP Turkey. We secured new partnerships 
with Türkiye Insurance to deploy our Health Assistance product, and 
we further optimised the product experience specific to the partner’s 
requirements through enhancements to our supplier roster to better 
support the strong growth in sales. We also reached agreements with 
Şeker Insurance to launch our Mobile Payments Protection and 
Farmers’ Protection products, and with AkInsurance to include our 
SME Cyber Protection product into its insurance coverages.
Our strong relationships, and multi-product portfolio, enabled 
us to penetrate our partners’ channels effectively, with partner 
channels accounting for 40% of sales in FY24. This includes 41% 
growth in the agency channel which remains a core distribution 
route into the wider insurance market. Continuing to penetrate our 
partners’ agency channels will form a core part of our distribution 
strategy into 2025, in addition to driving growth in our digital 
channels and 150-seat in-house contact centre.
Also key to our performance has been our commitment to prudent 
cost management and our steady renewal income. We retained 60% 
of customers in market conditions where lower levels of consumer 
confidence and disposable incomes prevail through improvements 
in the customer experience and the provision of enhanced benefits 
to add further customer value to our propositions. We have also 
completed work on an enhanced policy platform to support local 
market requirements and the growth of our partner and new 
channel pipelines.
Outlook
We expect the continued growth of our CPP Turkey business despite 
ongoing economic headwinds, with GDP forecasted to slow to 2.6% 
in 20251 as necessary macroeconomic stabilisation policies are 
expected to slow domestic demand and limit household consumption. 
Opportunities remain for us, supported by our strong reputation 
and our commitment to product innovation and new partner 
relationships which will see us deliver strategic roadmaps with 
partners early in 2025. We will continue to focus on ongoing cost 
management and providing exceptional customer experiences 
to shore up our renewal income and see more of our partners’ 
customers retain their products for longer. 
1.	 OECD Economic Outlook Report, December 2024.
Sustaining a strong performance
2020
2021
2022
2023
2024
3.8
3.6
3.2
4.7
8.6
0.9
0.8
0.7
1.2
1.4
0.7
0.8
1.1
1.4
 Revenue (£’m)
 EBITDA (£’m)
 Live policy numbers (m)
The resilience of our colleagues, 
customers and partners has enabled 
another year of profitable growth.”
Esin Karakaya and Mehmet Gorguz
CPP Turkey, Co-CEOs
1.7
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25
Product diversification is key to 
a resilient performance
	 My Digital	
46%
	 My Health	
29%
	 My Finance	
25%
	 My Travel	
<1%

Sustainability and TCFD report
Governance
The Group Board is responsible for overseeing climate-related 
risks. Climate-related risks are embedded within the Group’s risk 
management framework, ensuring that our level of oversight and 
approach to identifying and monitoring them are consistent with 
the Group’s other risks as outlined in the Risk Management and 
Principal Risks section of the Annual Report (pages 33 to 35). 
Any ESG and climate-related risks and opportunities are reported 
to the Group’s ESG Committee for review. The ESG Committee reports 
on the ESG progress, risks and opportunities to the Group’s Operations 
Board and EMC as appropriate with any areas of high risk escalated 
to the Group Board. 
Strategy
In addition to ongoing monitoring and consideration under the 
Group’s risk management framework, we conduct a qualitative 
scenario analysis on an annual basis to review existing climate‑related 
risks and opportunities and to identify new ones. Two scenarios 
are considered: 
•	 Climate Chaos, a scenario which will see a temperature rise 
of 4°C by 2100; and 
•	 Proactive Transition, achieving global net zero by 2050 in line 
with a 1.5°C warming by 2100. 
The impacts of the risks and opportunities are assessed against 
three time horizons: short-term (2024–2026), medium-term 
(2026–2035) and long-term (2035–2050). 
Risks and opportunities
Net zero legislation and regulation 
It is likely that over the coming decades countries will start to 
implement more legislative and regulatory responses to achieving 
net zero. As a global company, we expect to face differing and 
localised environmental policies, legislation and carbon taxation, 
which may be a particular risk for Blink as the business grows 
and rapidly expands into new territories.
As a service business our carbon emissions are relatively low. 
We monitor emissions (detailed in the table opposite), allowing us 
to identify areas of potential reduction, which helps to minimise 
the risk of climate legislation adding material cost or complexity 
to products and services. We have well-established processes for 
the identification of impending regulatory change and 
implementation of required changes. 
Extreme weather events 
We considered the impact of a range of extreme weather events 
occurring with increasing frequency across the short, medium 
and long-term. The completion of the Group’s CMP has changed the 
geographic makeup of Group revenue with the closure of some Legacy 
businesses; however, Group revenue continues to be generated from 
a range of geographies, providing a natural mitigant to localised 
extreme weather events and as we grow our Blink business this is 
likely to be more diverse. The completion of the project to decentralise 
the Group’s IT infrastructure has led to IT and data centres being 
cloud based and multi-located providing an inherent degree of 
protection against disruption to operations from localised extreme 
weather events. In the short-term significantly prolonged extreme 
weather in India impacting our in-store distribution routes is still 
considered limited given the in-country geographic spread 
of sales. 
CPP India and CPP Turkey both operate My Health products that 
offer health check assessments and doctor consultations, amongst 
other services. The potential impact of extreme weather events 
and air pollution on the health of consumers has the potential to 
drive greater consumer demand for these products over the 
medium to longer-term.
Decline in the air travel market 
A decline in the air travel market as a result of extreme weather 
events, a shift in climate patterns, increased climate regulation, or 
general negative consumer sentiment is considered to be unlikely 
in the short to medium-term. 
The impact of disruption to travel is complex. It could lead to 
a reduction in the global air travel market but potentially increase 
the demand for delay or cancellation insurance by those travellers 
who continue to fly, increasing the desirability of Blink’s 
core product. 
There is little perceived risk in the short-term. We will continue 
to review market trends, adapt our product offering in line with 
consumer needs and develop new products where appropriate 
which will balance reliance on travel in the longer-term. Extreme 
weather events may also create an opportunity for new parametric 
product development, either by consumer demand in relation to 
extreme event insurance or through the provision of new data 
sets for Blink to use in the creation of products. 
Monitoring sustainability risks 
and opportunities
We are committed to maintaining best practice governance and 
oversight in our approach to building a sustainable business.
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CPPGroup Plc Annual Report and Accounts 2024
26

Risk management
All risks are now integrated into the Group’s risk management 
framework. All opportunities are being monitored by the ESG 
Committee, which will continue to engage with the relevant 
business leads around realisation plans. 
Our carbon emissions1
Emissions (tCO2e)
Total
Emissions share
2024
2023 
(restated*)
Scope 1 – Combustion of gas
0.0
0.0
Scope 2 – Purchased electricity (location based)
68.2
44.2
Total Scope 1 and 2 (location based)
68.2
44.2
Scope 3 – Business travel2
179.7
241.4
Total gross tCO2e (location based)
247.9
285.6
Revenue (£’m)
156.4
173.4
GHG emission intensity (tCO2e/£’m revenue)
1.6
1.6
Metrics and targets
We are committed to monitoring and, where possible, reducing our 
carbon emissions.
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations.
1.	 CPP Group is exempt from the Streamlined Energy and Carbon Reporting (SECR) framework as we produce less than 40,000 kWh energy use in the UK. 
All calculations have been made in line with the GHG Protocol Corporate Accounting and Reporting Standard methodology.
2.	 Data has been collected on air, rail and hotel travel in the UK and Ireland, and air travel for the remaining regions.
Notes
CPP Group comprises CPP India, CPP Turkey, Blink and UK Legacy.
Including discontinued operations (predominantly Globiva), total gross tCO2e would have been 1,062.5 (2023: 1,131.5) and GHG emission intensity 
would have been 6.3 (2023: 5.8).
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27

Key performance indicators
Tracking our KPIs
We use five metrics to show our progress against 
our strategic priorities.
1. Live policies
10.6m
+2%
Measure
The total number of active policies 
that provide continuing cover or 
services to policyholders.
Performance
The live policy base has increased 
by 2% year-on-year. Customer 
growth in CPP Turkey of 24% 
following an expansion of the 
Türkiye Insurance partnership has 
been largely offset by the expected 
decline in the UK book as renewals 
ceased and it entered active run-off. 
CPP India customer growth was flat 
at 1% with growth in the Mobile base 
being offset by the transfer by Bajaj 
of part of the LivCare business to 
local insurers.
2. Annual renewal rate
61.2%
-1.1%
Measure
The net amount of annual retail 
policies remaining on book after 
the scheduled renewal date, as 
a proportion of those available 
to renew.
Performance
The annual renewal rate for 
2024 has decreased marginally by 
1.1 percentage points (ppt) reflecting 
the mix impact of the UK ceasing 
renewals at the beginning of 2024 
– the UK had a positive effect on the 
Group rate in the prior year. The 
renewal rate of the Core business 
has increased by 0.6 ppt to 61.2%.
3. Cost/income ratio
34.5%
+0.2%
Measure
Cost of sales (excluding commission) 
and administrative expenses1 as 
a percentage of revenue.
Performance
Our cost/income ratio has remained 
flat at 34.5% as the mix of business 
remained focused towards CPP India 
and CPP Turkey.
1. Administrative expenses excluding 
depreciation, amortisation and 
exceptional items.
4. EBITDA margin
0.9%
+0.1%
Measure
EBITDA as a percentage of revenue.
Performance
Our EBITDA margin has improved 
marginally by 0.1 ppt year-on-year 
due to a reduction in central costs 
more than compensating for the 
increased investment into Blink 
and run-off of the high-margin UK 
business. The central cost reduction 
has resulted in the Core EBITDA 
margin improving by 0.9 ppt.
 
 
 
 
 
 
 
 
11.1m
10.3m
10.6m
24
23
22
54.6%
62.3%
61.2%
24
23
22
41.5%
34.3%
34.5%
24
23
22
2.2%
0.8%
0.9%
24
23
22
5. Revenue from major products
£156.4m 
-10%
Measure
Revenue from the Group’s major products and services (defined in note 5 
to the financial statements).
Performance
Revenue in My Tech has grown by 13% in the year reflecting increased sales 
of FoneSafe in India. My Health has declined by 27% following the transfer 
by Bajaj of a portion of the LivCare book to local insurers. As expected, 
My Finances and My Digital have reduced by 12% and 17% respectively 
as policy renewals ceased in the UK. 
 
	 My Finances
	
My Tech
	
My Health
	
My Home
	 My Digital
	 My Travel
	 Other
24
23
22
£156.4m
£146.7m
£173.4m
Links to strategy	
 Read more page 16
  Grow 
  Optimise 
  Transform
 
 
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28

Chief Financial Officer’s statement
David Bowling
Chief Financial Officer
A year of consistent 
performance through 
focused strategic 
execution
Overview
The Group made sound progress in the year as it 
transforms into a digitally focused business led by 
Blink. The CMP was completed earlier than planned and 
non‑Core operations have been sold or closed. The Core 
business has made important strides as the foundations 
have been built for future acceleration, with the new 
Indian IT platform fully deployed, central costs reducing 
through right-sizing as the business simplifies and the 
decommissioning of expensive legacy IT systems and, 
importantly, Blink continues to grow. 
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29

Chief Financial Officer’s statement continued
Overview continued
The withdrawal from the UK Legacy business and ongoing 
investment to scale Blink to its potential will see cash continue 
to reduce in the medium-term, a position which can be managed 
through the Group’s existing resources.
Group revenue decreased by 10% (6% constant currency) to 
£156.4 million (2023 restated: £173.4 million). The reduction in 
revenue followed the decision by Bajaj to transfer a portion of the 
LivCare book of business to locally based insurers. The impact of 
this loss was reduced by strong growth in FoneSafe sales in India 
and an excellent performance in Turkey. EBITDA was broadly flat 
at £1.4 million (2023 restated: £1.3 million) with a substantial 
reduction in central costs, as the UK-based legacy IT platform was 
decommissioned, being offset by the expected reduction in the UK 
Legacy business as it entered run-off and continued investment 
into Blink. 
Continuing operations
2024
2023
(restated1)
Revenue (£ millions)
156.4
173.4
Gross profit (£ millions)
20.8
24.0
EBITDA (£ millions)2
1.4
1.3
Operating loss (£ millions)
(2.8)
(6.1)
Loss before tax (£ millions)
(2.7)
(5.7)
Taxation (£ millions)
(1.9)
(2.2)
Loss for the year (£ millions)
(4.7)
(7.8)
Basic loss per share (pence)
(51.90)
(88.67)
Cash (used in)/generated by operations 
(£ millions)
(6.7)
5.5
1.	 Restated to reflect Globiva, Italy and Spain as discontinued operations.
2.	 Excluding depreciation, amortisation and exceptional items.
Gross profit reduced to £20.8 million (2023 restated: £24.0 million) 
as the UK Legacy business entered run-off. However, Core gross 
profit increased by 6% to £19.6 million (2023 restated: £18.6 million) 
at an improved margin of 12.6% (2023 restated: 11.1%) reflecting 
the mix benefit of our growing Turkish and Blink operations, along 
with a higher margin in India following the reduction in contribution 
from LivCare (CPP’s lowest-margin product). The Group’s gross 
profit margin is expected to continue its improvement as Turkey 
and Blink progress. 
EBITDA was broadly flat at £1.4 million (2023 restated: £1.3 million); 
however, on a constant currency basis it would have been a further 
£0.4 million higher, as the Indian rupee and Turkish lira have continued 
to weaken against sterling. As expected following the decommissioning 
of legacy IT platforms in the first half of the year and the wind-down 
of the UK Legacy business, administrative expenses, before 
depreciation and exceptional items, have reduced by 15%. As part 
of this, central costs before recharges have reduced by 29% to 
£6.9 million (2023: £10.1 million) which has been partly offset by 
increased IT costs in India to run the new Indian IT platform and 
operational scaling in Blink. The Group’s central costs will reduce 
further in 2025 as the full year benefit of restructuring activities 
and decommissioning of the legacy IT system works through.
Depreciation and amortisation charges have increased to 
£2.4 million (2023 restated: £1.4 million). The increase reflects the 
full deployment of the Group’s new technology platform in India.
Exceptional items
The CMP has been a major undertaking for the Group and led to 
substantial exceptional costs of £6.0 million last year. There have 
been further exceptional costs in 2024 of £1.8 million as the CMP 
reached its conclusion. These charges comprised £1.2 million 
restructuring costs in the UK and Centre; and £0.6 million Deferred 
Bonus Plan charges; a share-based retention measure.
The depreciation and exceptional costs result in an operating 
loss of £2.8 million (2023 restated: £6.1 million loss). Consequently, 
the Group is reporting a loss before tax of £2.7 million (2023 restated: 
£5.7 million loss), and a loss after tax of £4.7 million (2023 restated: 
£7.8 million loss). 
Tax
The tax charge for the year is £1.9 million (2023 restated: £2.2 million), 
which is an effective tax rate (ETR) of negative 70% (2023 restated: 
negative 38%). The tax charge includes £1.7 million (2023 restated: 
£1.8 million) relating to India and £0.2 million (2023: £0.4 million) 
relating to Turkey.
The Group continues to generate losses through Blink and 
its UK-based central costs which more than offset the taxable 
profits generated in India and Turkey. The Group cannot currently 
recognise deferred tax assets against its loss-making entities which 
leads to the negative ETR as tax is charged in India and Turkey. 
The high and volatile ETR is expected to decrease in the medium to 
long-term as central costs reduce and Blink moves towards profitability.
The results demonstrate the 
resilience of our Core businesses 
and the investments in the 
longer‑term value of the Group.”
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
30

Discontinued operations
In the year, the Group completed the disposal of its Legacy Italian 
business and its 51% interest in Globiva. These businesses, along 
with Spain, have been classified as discontinued in the current 
year. The total profit after tax from discontinued operations of 
£1.1 million comprises £0.5 million profit on Italy, £1.3 million profit 
on Spain and £0.7 million loss on Globiva. 
2024
£’m
2023
£’m
Revenue
11.5
19.6
EBITDA
1.2
3.4
Operating result/(loss)1
— 
(0.3)
Profit/(loss) after tax1
1.2
(0.3)
Loss on disposal
(0.1)
— 
Profit/(loss) for the year
1.1
(0.3)
Net assets held for sale
—
2.6
1.	 Stated before the impacts of loss on disposal.
Further details of the discontinued operations by business are 
included in note 14 on page 82.
In addition to the discontinued operations, the Group also 
completed the disposal of its equity investment in KYND for 
a cash consideration of £2.6 million.
Net assets
The Group’s balance sheet has moved to a marginal net liabilities 
position of £nil (2023: £7.5 million net assets) reflecting the losses 
for the year and the derecognition of the non-controlling interest 
following the disposal of Globiva.
Dividend
Due to the required investment in Blink the dividend remains 
suspended until further notice. If circumstances change, the Board 
will review and update shareholders when appropriate to do so.
Foreign exchange
The general weakening against sterling of the Group’s main 
trading currencies, the Indian rupee and Turkish lira, has led to 
an adverse exchange rate movement in the Group’s results. The 
Indian rupee has depreciated by 4% (2023: 6%) whilst the Turkish 
lira has continued to weaken with a further 40% reduction in 2024 
(2023: 48% reduction).
The reported results compared to 2023 include the following 
adverse foreign exchange movements: £7.2 million (2023 
restated: £9.4 million) within revenue; and £0.4 million 
(2023 restated: £0.5 million) at an EBITDA level.
Strategic report
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Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
31

Cash flow and net funds
2024
£’m
2023
£’m
EBITDA
2.6
4.8
Exceptional items1
(1.7)
(7.2)
Non-cash items
0.1
0.1
Working capital movements2
(7.7)
7.8
Cash (used in)/generated by operations
(6.7)
5.5
Tax
(3.0)
(1.9)
Operating cash flow
(9.7)
3.6
Capital expenditure (including intangibles)
(2.1)
(3.9)
Lease repayments
(1.0)
(1.4)
Disposal of discontinued operations 
and equity investment
3.5
—
Net finance revenues
0.4
0.7
Costs of refinancing the bank facility
—
(0.1)
Purchase of own shares
(0.2)
—
Net movement in cash3
(9.1)
(1.1)
Net funds4
8.7
15.3
1.	 Cash-based exceptional items are restructuring and closure costs. 
The prior year included onerous contracts. The other exceptional items 
in the year were non-cash.
2.	 Working capital out flow includes £2.4 million relating to payment of 
exceptional items. There are £3.6 million remaining exceptional items 
unpaid (2023: £5.9 million).
3.	Excluding the effect of exchange rates.
4.	 Net funds comprise cash and cash equivalents of £9.7 million (2023: 
£19.0 million) and a borrowing asset of £nil (2023: £0.1 million) less lease 
liabilities of £1.0 million (2023: £3.8 million).
The net funds position has decreased to £8.7 million (2023: 
£15.3 million), which includes cash of £9.7 million (2023: £19.0 million). 
Although the Group’s cash flow has benefitted from the disposal 
of Globiva, CPP Italy and our investment in KYND, the Group had 
a net cash outflow for the year of £9.1 million (2023: £1.1 million) 
due to working capital payments and IT development costs in India. 
In addition, there have been costs to run off the UK Legacy book 
with cash collections ceasing in 2023 and redundancy costs paid 
in Spain, to UK-based staff in the centre, including the IT team, 
and the UK Legacy business. The ongoing scaling of the Blink 
business to capitalise on its market opportunities has required 
cash investment through the year. The Group remains confident 
the investment in Blink will drive substantial returns in the medium 
to long-term. 
The Group had cash balances of £9.7 million with cash generation 
coming from the Group’s profitable operations in India and Turkey. 
Consequently, whilst cash is routinely repatriated to the UK, 
increasingly the Group’s cash is held in India. Elements of this cash 
were previously considered restricted; however, there is a mechanism 
available to the Group through which it can access its surplus Indian 
cash in the UK which will reduce the Group’s future reliance on its 
£5.0 million revolving credit facility (RCF). The RCF was undrawn at 
the balance sheet date.
David Bowling
Chief Financial Officer
24 March 2025
Chief Financial Officer’s statement continued
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
32

The Board devotes a section of its standing agenda to the 
oversight of the Group’s risk position, dedicating time to consider 
the most notable current and emerging risks along with assessing 
and challenging management’s mitigation plans. During the year 
the Board has considered a broad range of risk, giving focus to: 
Risk management framework
The Group has a formal framework for the identification, 
assessment and management of risk which is in use across all 
business units. Reflecting the notable variations in risk environment 
within the countries that CPP operates, each business unit is 
responsible for managing its risks, with challenge and assurance 
oversight from Group control functions and independent review 
by Internal Audit. 
Individual business units are responsible for reviewing their risks 
and attesting to the effectiveness of their controls on a quarterly 
basis supported and challenged by the Group’s Risk function. The 
Group Internal Audit function provides independent monitoring 
and reporting into the Group’s Audit Committee.
Along with reporting at a business unit level and to the Group’s 
Operational Board, the Group Risk function also collates the 
Group’s risk position for reporting to the Group Board. 
Risk environment 
The Group operates across multiple countries and, as such, is 
impacted by events in each country along with their macroeconomic 
environments. Turkey continues to experience economic volatility 
and hyperinflation. CPP Turkey retains a successful strategy of 
continued product and partner diversification promoting new 
business to counter the impact of the economic environment. 
Volatility in sterling against the Group’s other relevant currencies 
(Indian rupee and Turkish lira) has been closely monitored, with 
fluctuations creating a notable impact on the Group’s profit and 
cash management.
Risk management and principal risks
Managing key risks
This report explains the Group’s risk oversight 
arrangements along with an overview of what 
we consider the principal risks facing the Group. 
Change risks 
The CMP was successfully delivered in 
2024 with decommissioning of the Group’s 
legacy IT systems and migration of data to 
key third party partners. The implementation 
of the CMP created a substantial level of 
change execution risk across the Group 
which was effectively managed. The 
programme was large and complex, with 
multiple project workstreams spanning 
different Group entities with intricate 
interdependencies and risks. 
People risks 
Our colleagues are the Group’s most 
valued resource. Risk discussions have 
considered key person dependencies (KPDs), 
resource stretch and skill exposures inherent 
with the CMP, the wind-down of regulated 
businesses and the growth of our 
Blink business. 
Information technology risk 
With the completion of the CMP there 
has been a focus on the future information 
technology strategy of the Group and the 
risks associated with choosing and developing 
new IT solutions, particularly in relation 
to the transition of the Turkish business 
to an outsourced managed IT service and 
the Group’s corporate infrastructure.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
33

Risk management and principal risks continued
Principal risk areas
1. Business risk
Mitigation 
 
 
Business risk is posed by changes in the external environment in which the 
Group operates, which could damage the success of the business. The Group 
is exposed to multiple potential sources of business risk including: 
•	 reliance on key business partners. The Indian business continues to 
have strong business relationships with some of India’s most significant 
non-banking financial services businesses and although this has yielded 
successful growth, the Group recognises the concentration risk that this 
has brought; 
•	 competition from new market entrants or innovative service propositions or 
an inability to translate new and innovative products into scalable products 
in market; and 
•	 revenue volatility due to macroeconomic conditions, such as the 
hyperinflationary environment in Turkey.
The Group addresses this risk through its 
strategic and business planning processes. 
Business plans are formed for all Group entities 
on an annual basis and reviewed, challenged 
and monitored by both Executive Management 
and the Board with particular focus on areas of 
known risk exposure to ensure sustainable revenue 
growth and diversification. In 2024 the Group 
continued to place significant focus on the growth 
of its parametric business, Blink, which provides 
modern and innovative new product channels 
for the Group on a global scale.
2. Operational risk – change
Mitigation 
 
 
The Group successfully completed its ambitious CMP in H1 2024 which 
included substantial technical development and strategic change within 
business units, including book closures, decommissioning of legacy IT systems 
and transfers and divestments, that were designed to accelerate the natural 
cessation of the Group’s Legacy businesses. 
The scale of change created many areas 
of potential risk which have been effectively 
managed and as such there has been a significant 
reduction in change risk during the year. Any 
residual risks relating to change are now 
managed under the Group wide risk 
management framework. 
3. Operational risk – people
Mitigation 
 
 
The Board continues to pay particular attention to the risks associated with 
our colleagues across the Group. Discussions have considered: 
•	 resource stretch and capacity gaps reflecting Blink’s current and future 
plans for growth and reliance on key individuals;
•	 potential skill exposure where activities are not within colleagues’ core 
experience as the Group transitions to an Insurtech business; and
•	 KPDs focusing on where the Group relies on small teams to execute 
key activities.
Additional senior resource has been provided 
to Blink by the Group and a number of key roles 
have been recruited to ensure the business is 
able to deliver its plan for growth. In addition, 
as part of its strategic planning the Group has 
sought to geographically spread its technical 
resource and where appropriate use outsourced 
service support to help reduce the pressures of 
a single market and limit KPD. Where appropriate, 
and possible, the Group has also used specialist 
resource to supplement skill sets and 
mitigate KPDs.
4. Operational risk – outsourced services
Mitigation 
Across the Group there are a variety of material third party 
suppliers that provide core services to our propositions. 
Consequently, the Group pays close attention to supply 
chain risk and exposure.
Regular risk reviews are in place for core 
suppliers along with annual due diligence 
assessments for key providers.
Links to strategy	
 Read more page 16
  Grow 
  Optimise 
  Transform
  Increase 
  Stable 
  Improving
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
34

5. Operational risk – information technology
Mitigation 
 
 
Information technology includes the risks associated with the design, operational resilience and security of the Group’s 
IT infrastructure. 
The Group completed its planned changes to IT infrastructure in 2024, including the completion of a new customer service platform for 
the Group’s Indian business, transitioning the Group’s Turkish business to a new managed service IT platform and moving the Group’s 
corporate infrastructure to a cloud-based managed service. As the Group moves to a more modern fit-for-purpose infrastructure, 
a comprehensive understanding of the Group’s IT risks remains a central focus. Particular consideration has been given to:
i) Cyber risk
Cyber risk incorporates a wide array of potential threats to Group businesses 
which can include network or perimeter threats or a breach of online controls.
Controls to mitigate cyber attacks are in 
place and managed by specialist colleagues 
with challenge and oversight by specialist 
resource within the risk team; this remains 
an ever‑evolving area of risk which is 
closely monitored.
ii) Business resilience
Ensuring ongoing resilience of systems. The majority of the Group’s IT now 
utilises cloud-based infrastructure with data centres across multiple locations 
in numerous countries improving resilience and providing mitigation in the 
event of unforeseen disruptions or incidents. The Group’s cloud-based 
infrastructure and in-house architecture are managed across several 
countries and supported by a combination of internal and external 
technology teams.
Ongoing monitoring of systems resilience is 
in place along with disaster recovery planning 
and testing on a regular basis.
6. Regulatory risk
Mitigation 
 
Regulatory risk covers the risk of failure to comply with the regulation and 
legislation governing our Group businesses or our business partners. The 
Group focuses on compliance with the regulation and legislation governing 
our business activities across all territories to help ensure strong customer 
outcomes in all our activities. We continue to see an increase in regulatory 
scope, focus and activity across our primary trading geographies, with the 
continued evolution of the regulatory environment in India and Turkey being 
closely monitored. Regulatory risk is expected to increase further as Blink 
grows and expands into new territories and falls under new regulation and 
legislation local to those territories. 
Horizon scanning for relevant regulatory 
change is in place across the Group with 
regular updates to the Group’s Operations 
Board and Group Board on key regulatory 
changes and where appropriate change 
plans to ensure ongoing compliance.
7. Data governance 
Mitigation 
 
 
Data governance remains a key area of focus. GDPR and similar regulations 
are well established in European entities and Turkey. Changes and processes 
have continued to be implemented throughout the year to ensure preparation 
for compliance with the Indian Data Bill and the project remains in place to 
deliver further requirements in 2025. As Blink moves into new markets and 
territories, data governance may become increasingly complex; consequently 
data governance requirements are considered at the outset of all new 
partnerships to ensure requirements and best practice are met.
The Group has both local and central focus 
on data management and data governance.
Links to strategy	
 Read more page 16
  Grow 
  Optimise 
  Transform
  Increase 
  Stable 
  Improving
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
35

Section 172(1) statement 
Maintaining stakeholder 
relationships 
The Directors fully understand their 
responsibilities under section 172(1) 
of the Companies Act to promote 
the success of the Company for 
the benefits of its members, having 
regard amongst other matters to: 
•	 the likely consequences of any decision in the long-term; 
•	 the interests of the Company’s colleagues; 
•	 the need to foster the Company’s business relationships 
with suppliers, customers and others; 
•	 the impact of the Company’s operations on the community 
and the environment; 
•	 the desirability of the Company in maintaining a reputation 
for high standards of business conduct; and 
•	 the need to act fairly between all members of 
the Company. 
The Board confirms that it has had regard to the matters 
set out above during the year. 
The Board has identified its key stakeholders as the 
Company’s shareholders, colleagues and business partners. 
Further details of each of these key stakeholders, along with 
the forms of engagement undertaken by the Board, are set 
out within this report.
Our shareholders
Why they matter to us 
Our shareholders provide valuable insight into the market 
and the impact of our strategy, which are key to enabling 
us to grow and invest in the future success of the business. 
Types of engagement 
•	 Annual General Meeting. 
•	 Regular communications such as Annual Report and 
Accounts, half-yearly trading results, trading updates, 
RNS and RNS Reach announcements, press releases, 
and investor fact sheets.
•	 The investors section of the Company’s website. 
•	 Non-Independent Non-Executive Director intermediation 
with respective sponsoring shareholder. 
How the Board engages 
•	 CEO and CFO meetings with major shareholders and 
retail investors to outline performance and future direction 
of the business. 
•	 CEO and CFO feedback to the Board on 
shareholder interactions. 
•	 A nominee Director of one of the major shareholders 
continues to be a member of the Board.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
36

Our colleagues
Why they matter to us
Our colleagues continue to be our most valuable resource, 
being key to the continuing success and growth of our business.
Types of engagement 
Maintaining colleague engagement remained a focus for the 
business in 2024, as it continued to go through a period of 
substantial change. With this in mind, the following activities 
took place to support our colleagues: 
•	 All colleagues across the Group continue to be invited 
to join regular video calls with the Group CEO and EMC. 
•	 Blink introduced monthly ‘All Hands’ calls to ensure 
that all Blink colleagues had visibility of activity and 
growth taking place with the business. In addition, Blink 
organised two events during 2024 to bring Irish and 
UK colleagues to help develop the culture within Blink.
•	 Events were held for colleagues across the Group 
to celebrate performance and growth.
•	 Individual redundancy consultation was sensitively 
managed for colleagues at the Centre.
•	 Outplacement support was provided for all colleagues 
leaving through the CMP, to help them secure 
employment elsewhere. 
•	 Long service celebrations were held across the Group 
for colleagues reaching 10, 15 and 20 years of service. 
•	 Board members continue to be visible which provides 
colleagues the ability to meet the Chairman and other 
Board members informally. 
How the Board engages 
•	 Continued investment in cultural development. 
•	 Office visits to interact with local teams, with visits to the 
offices in the UK, Turkey, India and Ireland during 2024. 
Our business partners
Why they matter to us 
The long-term sustainability of our business depends on 
building and maintaining long-lasting mutually beneficial 
relationships with our partners. 
Types of engagement
•	 Commercial discussions. 
•	 Face-to-face meetings. 
•	 Press releases. 
•	 Communications such as Annual Report and Accounts, 
half-yearly trading results, trading updates, and RNS 
and RNS Reach announcements.
How the Board engages
•	 The Board retains oversight through regular face-to-face 
meetings along with communications between the executive 
team and business unit management and their feedback 
to the Board as a whole.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
37

Board of Directors and Company Secretary
Leadership for 
a sustainable future
David Morrison
Non-Executive Chairman
Appointment
November 2020.
Experience
David has spent the majority 
of his career in private equity, 
starting with 3i plc, before 
spending 13 years with 
Abingworth Management, 
predominantly with responsibility 
for investment activity in the 
United States. In 1998 he started 
Prospect Investment Management, 
which was responsible for making 
and managing early-stage 
investments on behalf of a small 
group of investors. Notable holdings 
included PayPoint plc and Venture 
Production plc, both of which 
became FTSE 250 companies 
whilst Prospect’s clients 
were shareholders.
External appointments
David is the Non-Executive Director 
of Record plc. He also sits on the 
boards of various private companies 
and is a Member of the Council of 
Management and a Trustee of the 
Ditchley Foundation.
Skills brought to the Board
Strategy and investment expertise.
Simon Pyper
Chief Executive Officer
Appointment
January 2022.
Experience
Simon was formerly the Chief 
Executive Officer and Chief 
Financial Officer of digital 
marketing group Be Heard Group 
plc. Prior to this, he was Chief 
Financial Officer of AIM-listed 
GlobalData plc for ten years. 
During his tenure, Simon oversaw 
its admission to AIM and 
facilitated its acquisition-led 
growth strategy. He has also held 
various financial and commercial 
positions with Musgrave UK and 
the Arcadia Group. Simon is a 
member of the Chartered Institute 
of Management Accountants and 
holds an MBA from Henley 
Management College.
External appointments
None.
Skills brought to the Board
Sector and financial expertise.
David Bowling
Chief Financial Officer
Appointment
March 2022.
Experience
A qualified Chartered Accountant, 
David has been with CPPGroup 
for over ten years undertaking 
a number of senior roles within 
the Group Finance function, most 
recently as Group Finance Director. 
Prior to CPP he was Group 
Accountant for Barchester 
Healthcare Limited.
External appointments
None.
Skills brought to the Board
Finance and sector expertise.
Eleanor Sykes
Chief Operations Officer
Appointment
November 2024.
Experience
Eleanor joined CPPGroup in 2016 
as Group Head of Internal Audit, 
before becoming Director of Risk 
and Assurance in 2021 and Group 
Chief Operations Officer in 2022. 
Eleanor is a qualified Chartered 
Accountant and holds extensive 
experience in the financial 
services sector.
External appointments
None.
Skills brought to the Board
Process, control, change and 
sector expertise.
A
R
N
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Financial statements
CPPGroup Plc Annual Report and Accounts 2024
38

Key
A  Audit Committee
R  Remuneration Committee
N  Nomination Committee
 Chair of Committee
Jeremy Miller
Independent  
Non‑Executive Director
Appointment
December 2021.
Experience
Jeremy, who is a qualified 
Chartered Accountant, working 
with KPMG early in his career, 
has over 30 years’ investment 
banking experience working for 
leading financial services firms. 
He has held senior roles at 
Dresdner Kleinwort Wassertein 
and James Capel and most 
recently as London COO at 
Centerview Partners.
External appointments
Jeremy is a Non-Executive 
Director of Cavendish Financial 
and Non-Executive Chairman 
of the National Merchant 
Buying Society.
Skills brought to the Board
Expertise in advising on 
strategic, compliance and 
governance matters.
Alice Glenister
Independent  
Non‑Executive Director
Appointment
November 2024.
Experience
Alice is a parametric insurance 
specialist with over 12 years 
of experience in the insurance 
industry, the last five of which 
have been focused on parametric 
solutions. Alice is currently Head 
of Parametric Solutions at Miller 
Insurance Services LLP. She is an 
Associate of the Chartered Institute 
of Insurance and has an MSc in 
Insurance and Risk Management 
from Bayes Business School. 
External appointments
None.
Skills brought to the Board
Expertise in parametric insurance. 
Simon Thompson
Non-Independent 
Non‑Executive Director
Appointment
June 2020.
Experience
Simon held senior positions 
in investment banks before 
becoming Managing Director at 
Barclays Global Investors. He was 
Chair of London Stock Exchange’s 
Institutional Investor Group and 
the Investment Association’s 
Dealing Committee. He was a 
Partner of hedge fund Millgate 
Capital before moving to Legal & 
General Investment Management 
as COO.
External appointments
Simon is a Director of several 
private companies and a local 
charity Chair alongside his work 
as a mentor and board adviser.
Skills brought to the Board
Strategy and investment expertise.
Sarah Atherton
General Counsel and 
Company Secretary
Appointment
January 2021.
Experience
A qualified solicitor, Sarah 
joined CPP’s in-house legal team 
in 2010 from Walker Morris LLP. 
Initially working for the Group’s 
UK businesses, Sarah later moved 
into Group legal roles, most recently 
taking up the role of General 
Counsel and Company Secretary.
External appointments
None.
Skills brought to the Board
Legal and company 
administration.
	 Strategy and investment expertise
	 Finance and sector expertise
	 Parametric insurance expertise
 	 Legal and company administration
3
3
1
1
Board skills and experience
A
R
N
A
R
N
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
39

Chairman’s introduction 
to governance
Chairman’s introduction
On behalf of the Board I am 
pleased to present our Corporate 
Governance Report for the year 
ended 31 December 2024. 
Corporate governance report
As your Chairman, I am responsible for ensuring that the Board 
operates within a sound governance framework that underpins 
the Group’s ability to achieve its strategic goals.
The Board has adopted the Quoted Companies Alliance Corporate 
Governance Code (the QCA Code) which remains well suited to the 
Group. A new version of the QCA Code was published in November 
2023 (the QCA Code 2023), which revised the version of the QCA 
Code last updated in 2018 (the QCA Code 2018). The QCA Code 2023 
applies to financial years commencing on or after 1 April 2024. 
In this Annual Report, the Group is making disclosures following 
the QCA Code 2018. Next year, disclosures will be made following 
the QCA Code 2023.
The ten principles of the QCA Code 2018 are addressed opposite 
with an outline of how the Group complies with each principle, and 
any departures from the Code (principle 9).
David Morrison
Non-Executive Chairman
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
40

Principle 1: Establish a strategy and business model 
which promote long-term value for shareholders
A full description of our business model and strategy is given on 
pages 12 to 17. 2024 has seen the Group successfully complete 
the CMP and become a digitally focused business led by Blink 
and supported by CPP India and CPP Turkey. Key challenges to 
execution of the business model and strategy are detailed in the 
Risk Management and Principal Risks section on pages 33 to 35.
Principle 2: Seek to understand and meet 
shareholder needs and expectations
The Board is committed to maintaining good relationships 
with shareholders. The Chairman is responsible for ensuring that 
appropriate channels of communication are established between 
the Executive Directors and shareholders, ensuring that the views 
of shareholders are made known to the Board. 
The Annual General Meeting (AGM) provides the Board with an 
opportunity to meet and communicate directly with private investors.
Principle 3: Take into account wider stakeholder 
and social responsibilities and their implications for 
longer-term success
Our business model seeks to add value to the wider community, 
with particular reference to:
•	 our business partners;
•	 our shareholders;
•	 our customers;
•	 our colleagues; and
•	 our communities.
 Details of how we seek to create value for each of these stakeholders 
are given in the business model on page 12
An outline of how the Directors have discharged their duties in 
accordance with section 172(1) of the Companies Act 2006 can 
be found on pages 36 and 37.
Principle 4: Embed effective risk management, 
considering both opportunities and threats, 
throughout the organisation
The Group’s risk management framework enables risks to be 
identified, measured, managed, monitored and reported consistently 
and objectively, with regular risk updates provided to the Board for 
consideration. A full description of the Group’s risk management 
framework and principal risks is given on pages 33 to 35.
Principle 5: Maintain the Board as a well‑functioning, 
balanced team led by the Chair
The Board believes that the ratio of Executive to Non-Executive 
Directors is appropriate, allowing the Board to exercise objectivity 
of decision making and proper control of the Group’s business. 
Following the appointment of a new independent Non-Executive 
Director, Alice Glenister, in November 2024, the Board has 
a ratio of three Independent Non-Executive Directors to one 
Non‑Independent Non-Executive Director.
The Chairman, David Morrison, holds a total of 30,211 shares in the 
Company (representing 0.33% of issued share capital). Non‑Executive 
Director Jeremy Miller holds a total of 55,105 shares in the Company 
(representing 0.60% of issued share capital). The Board is satisfied 
that David and Jeremy remain independent notwithstanding this.
On joining the Board, Non-Executive Directors receive a formal 
appointment letter, which identifies the estimated time commitment 
expected of them. The average anticipated time commitment is two 
days per month, although the nature of the role makes it impossible 
to be specific. Directors understand that they may be required to 
devote additional time in respect of preparation time and ad hoc 
matters that may arise from time to time. A potential Director 
candidate is required to disclose all significant outside commitments 
prior to appointment and any future external appointments must 
be approved in advance by the Chairman.
The number of meetings attended by each Director during 2024 
is given on page 43. 
Principle 6: Ensure that between them the Directors 
have the necessary up-to-date experience, skills 
and capabilities
The members bring a diverse range of skills and experience to the 
Board. The addition of a new Non-Executive Director, Alice Glenister, 
and a new Executive Director, Eleanor Sykes, in 2024 has broadened 
the skills present in the Board, with a particular focus on adding 
guidance and expertise to Blink. 
 Details of the experience and skills of each of the Directors are given 
on pages 38 and 39
The Board receives at its meetings detailed reports from 
senior management on the performance of the Group and other 
information as necessary. Regular updates are provided on relevant 
legal and regulatory, corporate governance, and financial 
reporting developments.
All Directors have access to the advice and services of the 
Company Secretary and the Board also obtains advice from 
professional advisers as and when required.
Principle 7: Evaluate Board performance 
based on clear and relevant objectives, seeking 
continuous improvement
The Board undertook an internal evaluation of its performance 
and effectiveness in 2023. Whilst this review was not externally 
invigilated, it was based on an externally facilitated questionnaire 
and took into account the views of both Board members and other 
members of the Company’s senior management team. Another 
internal evaluation is planned for this year.
Principle 8: Promote a corporate culture that 
is based on ethical values and behaviours
Our business distributes products through long-term partnership 
arrangements. Quality of approach and a high level of integrity 
are essential for sustainable success and, having made good 
progress in fundamentally changing the organisation, we recognise 
the need to ensure we have the right people in the right place 
and in the right roles. 
The Board continues to support an open, honest and authentic 
culture that extends consistently throughout the Group.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
41

Principle 9: Maintain governance structures and 
processes that are fit for purpose and support good 
decision making by the Board
Papers for Board and Committee meetings are circulated in 
advance of meetings, including to any Director who is unable to 
attend. Each member of the Board has access to all information 
relating to the Group and to the advice and services of the 
Company Secretary, along with external advice at the expense 
of the Group, should they need it.
 Details of our governance framework are detailed below
The following departures from the QCA Code should be noted. 
The Remuneration Committee has a Non-Independent Non‑Executive 
Chair. The Audit Committee’s membership includes a Non‑Independent 
Non-Executive Director. Given the small size of the Board, the Directors 
consider these departures to be necessary. Each Committee has 
a majority of Independent Non-Executive Directors. 
Principle 10: Communicate how the Company is 
governed and is performing by maintaining dialogue 
with shareholders and other relevant stakeholders
The Company maintains a corporate website at corporate.
cppgroup.com which complies with AIM Rule 26 and contains 
a range of information of interest to institutional and private 
investors, including the Group’s annual and half-yearly reports, 
trading statements and all regulatory announcements relating 
to the Group.
As soon as practicable after the conclusion of any general 
meeting, the voting results are released through a regulatory 
information service (RIS) with a copy of the announcement posted 
on the Company’s website at corporate.cppgroup.com/
investors/company-announcements/. 
All historical Annual Reports are available on the Company’s 
website at corporate.cppgroup.com/investors/results-
reporting/, and Company circulars and notices of general 
meetings are available at corporate.cppgroup.com/investors/
company-announcements/.
Corporate governance report continued
Membership at 31 December 2024
The Board comprised seven Directors 
– the Chairman, three Executive 
Directors, two Independent Non‑Executive 
Directors and one Non-Independent 
Non‑Executive Director. 
Meetings held in 2024
Twenty Board meetings were held in total 
in 2024, these included both scheduled 
and additional ad hoc Board meetings.
 See page 43
Key matters reserved for the Board:
•	 responsibility for the overall leadership of the Group and setting the Group’s values 
and standards;
•	 approval of the Group’s long-term ambitions, objectives and commercial strategy;
•	 material changes to the Group’s corporate structure, including any acquisitions 
or disposals;
•	 ensuring maintenance of a sound system of internal control and risk management;
•	 approval of annual and half-yearly results and trading updates;
•	 approval of the annual financial budget;
•	 approval of the dividend policy; and
•	 material capital investments. 
The full schedule of matters reserved to the Board is available on the Company’s 
website, corporate.cppgroup.com/about-us/corporate-governance/.
Key objectives
Assist the Chairman in keeping the 
composition of the Board under review 
and lead the appointments process for 
nominations to the Board and other 
Board Committees.
Key objectives
To assist the Board in discharging its 
duties and responsibilities for financial 
reporting and internal financial control.
Key objectives
Recommend to the Board the 
remuneration of the Chairman, 
Executive Directors, Company Secretary 
and senior management.
Membership at 31 December 2024
•	 David Morrison (Chairman) 
•	 Simon Thompson
•	 Jeremy Miller
Membership at 31 December 2024
•	 Jeremy Miller (Chairman)
•	 Simon Thompson
•	 David Morrison
Membership at 31 December 2024
•	 Simon Thompson (Chairman) 
•	 David Morrison
•	 Jeremy Miller
Meetings held in 2024
Two
Meetings held in 2024
Six
Meetings held in 2024
Five
 Read more about our Nomination 
Committee on page 44
 Read more about our Audit Committee on 
pages 45 and 46
 Read more about our Remuneration 
Committee on pages 47 to 50
Nomination Committee
Our Board
Audit Committee
Remuneration Committee
Our governance framework
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
42

Directors’ attendance at Board and Committee meetings in 2024
Board
Audit
Committee
Remuneration
Committee
Nomination
Committee
Attendance
David Morrison
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
100%
Simon Pyper
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
—
—
—
100%
David Bowling
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
—
—
—
100%
Simon Thompson
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
100%
Jeremy Miller 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
100%
Alice Glenister
 
 
 
—
—
—
100%
Eleanor Sykes
 
 
 
—
—
—
100%
Roles and responsibilities
Chairman
The Chairman, David Morrison, is responsible for the leadership of the 
Board and setting its agenda, ensuring that the Board as a whole plays 
a full and constructive part in the determination and development 
of the Group’s strategy and overall commercial objectives.
Chief Executive Officer
The Chief Executive Officer, Simon Pyper, oversees the 
management of the business and, supported by his Executive 
Management Committee (EMC), is responsible for the day-to-day 
running of the business. He is accountable to the Board for the 
Group’s operational and financial performance.
Board Committees
The Audit Committee, the Remuneration Committee and the 
Nomination Committee are standing Committees of the Board. 
Written terms of reference for these Committees, including their 
objectives and the authority delegated to them by the Board, are 
available upon request from the Company Secretary or via the 
Company’s website at corporate.cppgroup.com/about-us/
corporate-governance/. Terms of reference are reviewed 
annually by the relevant Committee and approved by the Board.
The Company Secretary acts as secretary to all Board Committees; 
Committees also have access to independent expert advice, 
if required. 
Internal control and compliance
The Board and the Audit Committee receive regular reports on 
compliance with Group policies and procedures. The Board, and 
the Audit Committee on its behalf, confirm that, through discharging 
their responsibilities under their terms of reference, they have 
reviewed the effectiveness of the Group’s system of internal controls 
and are able to confirm that necessary actions have been or are 
being taken to remedy any failings or weaknesses identified.
 Full details of the Group’s system of internal control and its relationship to 
the corporate governance structure are contained in the Risk Management 
and Principal Risks section of this report on pages 33 to 35
Conflicts of interest
The Company Secretary keeps a record of any actual or potential 
conflict of interest declared by the Directors. Directors are required 
to declare any specific conflicts that arise from each Board agenda 
and a Director would be expected to refrain from voting on any 
matter that represented an actual or potential conflict of interest.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
43

Report of the Nomination Committee
Key objectives
To assist the Board in ensuring that the Board and its 
Committees comprise individuals with the requisite skills, 
knowledge and experience to ensure they are effective in 
discharging their responsibilities.
Key responsibilities:
•	 carry out a formal selection process for Executive and 
Non‑Executive Directors and propose to the Board any 
new appointments;
•	 oversee succession planning for Directors and senior managers 
below Board level; 
•	 review the structure, size and composition of the Board (including 
the skills, knowledge, experience and diversity required);
•	 make recommendations to the Board in respect of the 
membership of the Board Committees in consultation with 
the Chairmen of those Committees; and 
•	 make recommendations to the Board on the reappointment of 
any Non-Executive Director at the conclusion of their specified 
term of office.
Membership and meetings
Current membership is David Morrison (Chairman), Jeremy Miller 
and Simon Thompson. Other individuals and external advisers 
attend meetings at the request of the Committee Chairman. The 
Committee met twice during the year.
Main activities of the Committee during the year
The following principal items were dealt with during the year:
•	 conducting a search in respect of, and appointing, an additional 
Independent Non-Executive Director; and
•	 appointment of a new Executive Director.
Board diversity
The Board considers itself diverse in terms of the background 
and experience each individual member brings to the Board and 
recognises the benefits that greater diversity at the most senior 
levels of the Company may bring. The terms of reference of the 
Committee require that in each appointment to the Board, the 
Committee must ‘consider candidates on merit and against 
objective criteria, and with due regard for the benefits of 
diversity on the Board, including gender’ in identifying and 
recommending candidates.
David Morrison 
Chairman of the Nomination Committee
24 March 2025
Report of the 
Nomination Committee
David Morrison
Chairman of the Nomination Committee
Other members
Jeremy Miller
Simon Thompson
Given the size and current 
circumstances of the business, 
this is an ‘ad hoc’ Committee that 
meets as and when required.”
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
44

Report of the Audit Committee
Report of the 
Audit Committee
Jeremy Miller
Chairman of the Audit Committee
Other members
David Morrison
Simon Thompson
On behalf of the Audit Committee, 
I am pleased to present the Audit 
Committee Report for the year 
ended 31 December 2024. 
The Audit Committee Report sets 
out details of the Committee’s 
composition and responsibilities 
and an overview of the work 
undertaken by the Committee 
during the year.”
Meetings and membership
Although only Committee members are entitled to attend 
meetings, the entire Board is invited and typically attends. Others 
attend by invitation of the Committee Chairman. During the year 
the External Auditor, the Group Head of Internal Audit and the 
Group Finance Director attended meetings to report to the 
Committee and provide clarification and explanations where 
appropriate. Details of attendance at the Committee meetings 
can be found on page 43.
Each Committee member is considered to possess recent and 
relevant financial experience and the Board is satisfied that the 
Committee, as a whole, has sufficient experience and competence 
relevant to the Group’s business. 
Main activities during the year
The Committee fully recognises its role in protecting the interests 
of shareholders and other stakeholders having responsibility 
for monitoring the integrity of published financial information, 
including the review of significant financial judgements; reviewing 
the selection and appointment of the External Auditor and the 
effectiveness of the external audit process; and monitoring 
performance of the Internal Audit function in assessing the 
Group’s internal control and risk management systems.
In 2024, the main activities of the Committee were:
Key accounting items
The Committee has received management papers providing 
regular updates on the development of the Group’s key accounting 
approaches during the year, including revenue recognition, 
discontinued operations (held for sale criteria and abandonment 
assessments) and assessments of intercompany and investments 
balances within the Group.
Financial statements
The Committee reviewed and discussed financial disclosures 
made in the annual results announcement, the Annual Report 
and Accounts and the Half Year Report, together with any related 
management letters, letters of representation and reports from 
the External Auditor.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
45

Report of the Audit Committee continued
Main activities during the year continued
Key financial reporting and accounting issues
The primary areas of judgement considered by the Committee 
in relation to the 2024 financial statements and how they were 
addressed by management are shown below:
Area of judgement
Management action
Revenue 
recognition
The Committee has received detailed 
updates from senior management in relation 
to the revenue recognition approach across 
the Group during the year. This primarily 
considered cost base changes in our Indian 
products. The Committee has concluded that 
revenue recognition continues to be dealt 
with appropriately.
Discontinued 
operations
The Committee received papers from senior 
management detailing the approach to the 
recognition of assets held for sale and 
discontinued operations. The Committee 
challenged the papers in relation to IFRS 5 
and is satisfied the Group has correctly treated 
the assessment of assets held for sale and 
discontinued operations, including the Group’s 
policy on abandonment of operations.
The Committee also received various materials supporting 
statements on risk management, internal controls and long-term 
viability, which along with consideration of the accuracy, integrity 
and consistency of the messages conveyed within the Annual 
Report and Accounts have enabled the Committee to recommend 
the document to the Board as a fair, balanced and understandable 
reflection of the Group’s position.
External Auditor
The Committee has primary responsibility for overseeing the 
relationship with the External Auditor and approves the External 
Auditor’s engagement letter, audit fee and audit and client services 
plan (including the planned levels of materiality). The External 
Auditor attends meetings as appropriate and meets at least 
annually with the Committee without Executive Management 
present. The Chairman of the Committee also meets privately 
with the External Auditor on a regular basis.
The Committee receives regular detailed reports from the External 
Auditor, including a formal written report dealing with the audit 
objectives, the Auditor’s qualifications, expertise and resource, the 
effectiveness of the audit process, the procedures and policies for 
maintaining independence and compliance with the ethical standards 
issued by the Financial Reporting Council. The Committee is satisfied 
with the performance of the External Auditor during the year and 
the policies and procedures in place to maintain its objectivity and 
independence and has recommended that PKF Littlejohn LLP (PKF) 
be reappointed at the forthcoming AGM.
External Auditor’s independence, objectivity 
and effectiveness
Fees paid to the External Auditor are shown in note 7 to the 
consolidated financial statements. The External Auditor may 
provide non-audit services from time to time. The Committee 
keeps under review the level of non-audit fees as a proportion 
of the total fees paid to PKF. There has not been any non-audit 
work carried out during the year.
The following controls are in place to ensure that the External 
Auditor’s objectivity and independence are safeguarded:
•	 a policy on the use of the External Auditor for non-audit work 
has been agreed by the Committee. This ensures that work would 
usually only be awarded when, by virtue of the External Auditor’s 
knowledge, skills or experience, the External Auditor is clearly 
to be preferred over alternative suppliers; 
•	 the Committee receives and reviews each year an analysis of 
any non-audit work awarded to the External Auditor over the 
financial period; and
•	 the Committee receives each year a report from the External 
Auditor outlining any matters that it considers bear on its 
independence and which need to be disclosed to the 
Audit Committee. 
Internal Audit
The Internal Audit function uses a risk-based approach to provide 
assurance across the Group and its functional areas. The audit 
plan and its scope are reviewed and approved by the Committee. 
Internal Audit is carried out in accordance with auditing standards 
to review effectiveness of internal control systems and procedures 
to manage risks, compliance with relevant policies and to 
recommend improvement in processes and procedure. 
The Committee regularly reviews the execution of the audit plan 
and the adequacy and effectiveness of internal audit systems 
and monitors implementation of internal audit recommendations 
including those relating to strengthening of the Company’s risk 
management framework. In each meeting of the Committee it is 
presented with the key audit issues, including agreed actions, 
along with an update on previously reported open actions. In 
addition, the Committee receives and reviews all instances of 
whistleblowing in the business.
The Committee has assessed the resources available to the 
Internal Audit department to complete its remit and concluded 
that the model, with an in-house Group Head of Internal Audit 
supported by outsourced audit firms in India, Turkey, Ireland and 
the UK, is seen as an effective method of providing the required 
flexibility in coverage and specialist skills to effectively audit 
the Group.
The appointment and removal of the Group Head of Internal 
Audit are the responsibility of the Committee. The Group Head 
of Internal Audit has direct access to the Board and the Audit 
Committee and is jointly accountable to the Audit Committee 
Chairman and Group CEO.
Committee effectiveness
During the year, the Committee carried out an internal evaluation 
of its effectiveness based on Deloitte’s publication of key areas of 
self-assessment for an Audit Committee. No significant issues 
were identified.
Jeremy Miller
Chairman of the Audit Committee
24 March 2025
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
46

Directors’ remuneration report
Directors’ 
Remuneration Report
Simon Thompson
Chairman of the Remuneration Committee
Other members
David Morrison
Jeremy Miller
On behalf of the Remuneration 
Committee, I am pleased to present 
the Directors’ Remuneration Report 
(the Remuneration Report) for the 
year ended 31 December 2024.”
The Remuneration Report sets out details of the Remuneration 
Committee, including its composition and responsibilities, the 
Group’s executive Remuneration Policy and details of Directors’ 
remuneration for the year under review.
As an AIM-listed company, CPPGroup Plc (CPP) is not required 
to prepare the Remuneration Report in accordance with the 
Directors’ Remuneration Report Regulations 2002 or the Large 
and Medium-sized Companies and Groups (Accounts and Reports) 
(Amendment) Regulations 2013 (together, the Regulations). We do, 
however, support the principles of the Regulations and seek to 
follow them to the extent that they are relevant to CPP as an 
AIM-listed company.
Role and responsibilities of the 
Remuneration Committee
The Committee is responsible for recommending to the Board 
the remuneration of the Chairman, the Executive Directors, the 
Company Secretary and the EMC. The remuneration of Non‑Executive 
Directors is a matter for the Chairman and the executive members 
of the Board. The Committee also recommends and monitors the 
level and structure of remuneration for the EMC.
Activities during the year
The main activities of the Committee during the year under review 
and up to the date of this report were:
•	 reviewing the performance of Long Term Incentive Plans (LTIPs);
•	 reviewing short-term incentive plans;
•	 strategy for year end salary reviews; 
•	 agreeing terms for senior appointments and exits; and
•	 review of Group Remuneration Policy.
Advisers to the Remuneration Committee
The Committee receives advice and support from the Chief People 
Officer, the Group CEO, the Group CFO and the Company Secretary.
No other advisers have provided significant services to the 
Committee in the year.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
47

Remuneration Policy
The executive Remuneration Policy is designed to ensure that 
the remuneration of Executive Directors and the EMC is sufficient 
to recruit, retain and motivate high-quality individuals, whilst 
increasing the sustainable value of the business. The Committee 
reviews the Remuneration Policy from time to time, taking whatever 
action it considers necessary to ensure that remuneration is 
aligned with the overall strategic objectives of the Group.
In accordance with its terms of reference, in considering executive 
pay, the Committee has regard to levels of remuneration and terms 
and conditions across the Company, especially when determining 
annual salary increases. The Committee receives information about 
pay and conditions across the Group and, except in exceptional 
circumstances, executives ordinarily receive the same percentage 
increase as other colleagues in the country in which they operate.
Executive Directors’ remuneration
In the year under review, the Executive Directors’ total 
remuneration package comprised:
•	 fixed pay, including base salary, pension contributions at 
a statutory level under the Group’s stakeholder pension plan, 
and an allowance to spend on a range of benefits available 
within the Group’s flexible benefits scheme; and
•	 variable pay, comprising bonus opportunity and participation 
in the Group’s share plans.
Service contracts and letters of appointment
The Executive Directors have service contracts that are subject 
to six months’ notice by either party. 
Non-Executive Directors receive written letters of appointment, 
and their appointments are subject to one month’s notice.
Copies of Directors’ service contracts and letters of appointment 
are available for inspection by shareholders at the Group’s 
registered office.
Directors’ remuneration (audited information)
The remuneration of the Executive and Non-Executive Directors serving during the year was as follows: 
Base salary/
fees
£’000
2024
Taxable
benefits
£’000
2024
Bonus
£’000
2024
Pension
£’000
2024
Total
£’000
2024
2023
Executive Directors
Simon Pyper
315
10
173
13
511
633
David Bowling
220
10
110
9
349
380
Eleanor Sykes1
17
1
8
1
27
—
Non-Executive Directors
David Morrison
110
—
—
—
110
110
Simon Thompson
75
—
—
—
75
71
Jeremy Miller
75
—
—
—
75
75
Alice Glenister2
7
—
—
—
7
—
1.	 Eleanor Sykes was appointed to the Board on 18 November 2024. The figures reflect earnings since the date of appointment. On a full year basis Eleanor’s 
earnings for 2024 would have been £226,000 (2023: £207,000).
2.	 Alice Glenister joined the Board as an Independent Non-Executive Director on 18 November 2024 on an annual fee of £55,000.
Bonuses
Executive Director and EMC bonus awards in 2024 were linked to the Group’s financial performance, growth in Blink and completion 
of the CMP ensuring that Directors’ pay is aligned to the Group’s strategic priorities. The 2024 bonus award is cash based. 
Share incentives
Details of awards held, granted and exercised by the current Directors in the Group’s share plans are detailed below:
Director
Balance held at 
1 January 2024
Number of share 
options granted
in year
Number of share 
options exercised
in year 
Number of share 
options lapsed
in year 
Balance held at 
31 December 2024
Simon Pyper
467,188
—
109,970
—
357,218
David Bowling
315,618
—
57,185
—
258,433
Eleanor Sykes
196,534
 — 
26,393
—
170,141
The share options exercised in the year relate to Tranche 1 of the Deferred Bonus Plan (DBP).
Directors’ remuneration report continued
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
48

Current share plans
The Group has the following share plans in place:
•	 the Deferred Bonus Plan (DBP) – granted 31 March 2023; 
•	 2023 Long Term Incentive Plan (2023 LTIP) – granted 
27 September 2023; and 
•	 Capital Appreciation Plan (CAP) – granted 27 September 2023. 
The plans were designed to deliver value creation for shareholders 
and ensure alignment with shareholder interests, as well as 
recognising the importance of long-term engagement and retention 
of the EMC and senior management to deliver the strategy which 
will be to the benefit of all shareholders. The major shareholders 
were consulted on the plans prior to grant and clawback and malus 
provisions apply to all the plans.
Deferred Bonus Plan (DBP)
The options awarded under the plan represented an agreement by 
participants to defer a proportion of their total bonus award for 2022 
as the Group implemented its strategy and commenced the CMP. The 
DBP share options granted are nil-cost and have vested in full. During 
the year, participants exercised 50% of the total options granted 
(representing Tranche 1 which vested on 31 December 2023).
2023 Long Term Incentive Plan (2023 LTIP)
The plan was designed to encourage key person retention and to align participant reward alongside improved shareholder returns through 
increasing the share price. 
The awards are structured as nil-cost options. The vesting of the options will not be linked to a time-based schedule but will vest subject 
to satisfaction of the performance conditions which are as follows:
Tranche
Share options 
(number)
Share 
price target
Maximum 
vesting period
Remaining vesting 
period
1
168,073
£3.70
36 months
21 months
2
252,114
£4.75
48 months
33 months
3
420,185
£6.00
60 months
45 months
Super-Max
252,114
£9.00
72 months
57 months
The share options vest if the average closing share price of a share on AIM over a period of 90 consecutive calendar days equals or exceeds 
the share price target. Each tranche of share options lapses if the share price target is not met within the maximum vesting period.
Capital Appreciation Plan (CAP)
A cash-based plan that is targeted at the Group CEO, Group CFO, Group COO and Blink CEO. 
The purpose of the CAP was to achieve:
•	 appropriate incentivisation for its participants (in combination with the 2023 LTIP);
•	 a balanced 2023 LTIP for all participants which provided headroom for non-EMC members to participate; and
•	 reduced dilution for shareholders.
The maximum aggregate amount that can be paid under the CAP is £1.5 million.
The following performance conditions are applicable:
Tranche
CAP  
amount
Share  
price target
Maximum 
vesting period
Remaining 
vesting period
1
£150,000
£3.70
36 months
21 months
2
£600,000
£4.75
48 months
33 months
3
£750,000
£6.00
60 months
45 months
Consistent with the 2023 LTIP, the CAP only becomes payable if the average closing share price of a share on AIM over a period of 
90 consecutive calendar days equals or exceeds the share price target. Each tranche of the CAP lapses if the share price target is not 
met within the maximum vesting period.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
49

Shareholder dilution 
The Group acknowledges the ABI guidelines that commitments to 
issue new shares or reissue treasury shares when aggregated with 
awards under all of the Company’s other schemes must not exceed 
10% of the issued ordinary share capital in any rolling ten-year 
period commencing on admission of the Group’s shares to AIM. 
However, the options granted under the DBP and 2023 LTIP will in 
aggregate exceed the ABI guidelines. The Directors considered this 
necessary to incentivise appropriately and retain the EMC and 
other senior management as the strategy and CMP were executed 
whilst aligning interests with shareholders through the delivery of 
greater shareholder value. The 2023 LTIP was granted following 
consultation with the Company’s major shareholders.
Newly issued shares are currently used to satisfy the exercise of 
all equity-settled options.
Directors’ shareholdings
The Directors who were in post at the end of the year under 
review held the following beneficial interests in the Company’s 
ordinary shares:
Ordinary 
shares held at
31 December
2024
Ordinary
shares held at
31 December
2023
Interests in 
unexercised 
shares under 
incentive
plans 
Simon Pyper
102,030
31,662
357,218
David Bowling
39,503
3,153
258,433
Eleanor Sykes
13,988
—
170,141
David Morrison
30,211
—
—
Jeremy Miller
55,105
40,000
—
Simon Thompson
55,000
25,000
—
Simon Thompson
Chairman of the Remuneration Committee
24 March 2025
Directors’ remuneration report continued
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
50

The Directors present their Annual Report and audited financial statements of the Group for the year ended 31 December 2024.
Principal activities
The principal activity of the Group is the provision of assistance products. Further information on the Group’s business can be found 
in the following sections of the Annual Report, which are incorporated by reference into this report:
•	 	the Strategic Report on pages 2 to 37;
•	 the Corporate Governance Report on pages 40 to 43;
•	 the Report of the Nomination Committee on page 44;
•	 the Report of the Audit Committee on pages 45 and 46; and
•	 the Directors’ Remuneration Report on pages 47 to 50.
Directors
The Directors who served throughout the year and to the date of this report are shown in the table below.
David Morrison
Chairman
Simon Pyper
Chief Executive Officer
David Bowling
Chief Financial Officer
Simon Thompson
Non-Independent Non-Executive Director
Jeremy Miller
Independent Non-Executive Director
Alice Glenister
Independent Non-Executive Director (appointed 18 November)
Eleanor Sykes
Chief Operations Officer (appointed 18 November)
Under the Company’s Articles of Association any Director who has 
been a Director at each of the preceding two AGMs and who was 
not appointed or reappointed by the Company in general meeting 
at, or since, either such meeting shall retire by rotation. Accordingly, 
Alice Glenister and Eleanor Sykes will seek election, and Jeremy Miller, 
Simon Pyper and David Bowling will seek re-election, at the 
forthcoming AGM.
 Brief biographical details for each Director are set out on page 38
 Details of Committee memberships are set out in the Corporate 
Governance Report on page 42
 Details of Directors’ beneficial interests in and options over the 
Company’s shares are set out in the Directors’ Remuneration Report 
on pages 47 to 50
Dividends
The Directors are not recommending that a final dividend be 
paid in respect of 2024. No dividend was paid for the year ended 
31 December 2023.
Insurance
The Company has appropriate insurance cover in place in respect 
of any potential litigation against Directors.
Annual General Meeting
The AGM of the Company is to be held on 7 May 2025. The notice 
of the AGM and an explanation of any non-routine business are 
set out in the circular accompanying this Annual Report or on the 
Company’s website at corporate.cppgroup.com.
The notice of the meeting specifies deadlines for exercising voting 
rights and appointing a proxy or proxies to vote in relation to 
resolutions to be proposed at the meeting. 
Change of control provisions
Some agreements to which the Company or its subsidiaries are 
a party may be at risk of termination by counterparties in certain 
restricted circumstances in the event of a change of control of the 
Company. The Directors are not aware of any agreements between 
the Company and its Directors or employees that provide for 
compensation for loss of office or employment that occurs 
because of a takeover bid.
Capital structure
Details of the issued share capital, together with movements 
in the Company’s issued share capital for the period, can be 
found in note 30 on page 96.
The Company’s capital comprises ordinary shares of £1 each, 
which carry no right to fixed income. Each fully paid share carries 
the right to one vote at a general meeting of the Company.
 Details of the Group’s employee share schemes are set out in note 31 
on pages 97 and 98
Business relationships
The Board is fully aware that the long-term sustainability of 
our business depends on building and maintaining long-lasting 
mutually beneficial relationships with our partners. With a B2B2C 
operating model, insights and requests from business partners in 
terms of product and marketing strategies are key to the Board’s 
focus and development in these areas. The Group CEO and CFO 
often meet with prospective and existing business partners, 
reporting back to the Board on the results of those meetings.
Directors’ report
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
51

Substantial shareholdings
On 31 December 2024, the Company had been notified, in accordance with the Disclosure and Transparency Rules of the FCA, of the notifiable 
interests in the ordinary share capital of the Company set out in the table below. As far as the Directors are aware, as at 31 December 2024 
no person had a beneficial interest in 3% or more of the voting share capital except for the following:
Name
Ordinary
shares
%
Mr Hamish Ogston
3,604,760
39.33%
Funds managed by Phoenix Asset Management Partners Limited
1,974,887
21.55%
Schroders plc
1,760,364
19.21%
Mr Hamish Ogston holds a beneficial interest in 39.33% 
of the issued shares of the Company. Under the terms of a 
relationship agreement between Mr Ogston and the Company 
dated 22 December 2014 and effective from the Company’s 
admission to AIM, for so long as Mr Ogston and any person or 
corporate body connected to him (a Controlling Shareholder) 
holds, in aggregate, 30% or more of the ordinary shares or the 
voting rights attaching to the shares, Mr Ogston shall not and 
shall procure that each Controlling Shareholder shall not:
•	 vote in favour of or propose any resolution to amend the 
Articles of Association which would be contrary to the principle 
of the independence of the Company from the shareholder or 
any of the Controlling Shareholders;
•	 take any action which precludes any member of the Group from 
carrying on its business independently of Mr Ogston or any 
Controlling Shareholder; or
•	 take any action (or omit to take any action) to prejudice the 
Company’s status as a company admitted to AIM or its 
suitability for admission to AIM or the Company’s compliance 
with the AIM Rules, other than in the circumstances of a 
takeover or merger of the Company.
Going concern
In reaching their view on the preparation of the Group’s financial 
statements on a going concern basis, the Directors are required to 
consider whether the Group can continue in operational existence 
for a period of at least 12 months from the date of this report.
The Group, which is in a net liabilities position, has a formalised 
process of budgeting, reporting and review along with procedures to 
forecast its profitability and cash flows. The plans provide information 
to the Directors which are used to ensure the adequacy of resources 
available for the Group to meet its business objectives, both in the 
short-term and in relation to its strategic priorities. The Group’s 
revenue, profit and cash flow forecasts are subject to robust downside 
stress testing which involves modelling the impact of a combination of 
plausible adverse scenarios focused on crystallisation of the Group’s 
key operational risks. The analysis also considers the availability of 
cash held around the Group where our Indian and Turkish operations 
are cash generative whilst our operations in the UK, Centre and Blink 
currently consume cash. This is done to identify risks to liquidity 
and covenant compliance and enable management to formulate 
appropriate and timely mitigation strategies.
Taking the analysis into consideration, the Directors are satisfied 
that the Group has the necessary resources to continue in 
operational existence for a period of at least 12 months from the 
date of this report. Accordingly, they continue to adopt the going 
concern basis in preparing the financial statements.
Colleagues 
The Group is committed to employment policies that provide 
equality of opportunity to all colleagues based only on their 
relevant skills and capabilities and that ensure no colleague or 
applicant is treated unfairly on any grounds including: ethnic 
origin; religion; gender; sexual orientation; or disability.
Every possible support will be offered to any colleague who 
becomes disabled during the course of their employment, with 
reasonable adjustments made wherever possible.
The Group communicates with colleagues by means of regular 
business updates via email and CEO calls.
Anti-bribery and corruption
The Group is committed to ensuring that it has effective 
processes and procedures in place to counter the risk of bribery 
and corruption. A formal Anti-bribery Policy is in place and 
appropriate training is provided according to the level of risk 
attached to a role.
Modern Slavery Act 
The Group has a zero-tolerance approach to modern slavery 
and will not knowingly support or deal with any business involved in 
slavery and/or human trafficking. Our Modern Slavery Policy 
reflects our commitment to maintaining ethical practices in all of 
our supply chains and across our business. The steps taken to help 
manage the risks outlined by the legislation are detailed in our 
Modern Slavery Statement published annually on our website 
corporate.cppgroup.com/modern-slavery-statement/.
Auditor
Each person who is a Director at the date of approval of this 
report confirms that:
•	 so far as the Director is aware, there is no relevant audit 
information of which the Company’s Auditor is unaware; and
•	 the Director has taken all the steps that he/she ought to have 
taken as a Director in order to make him/herself aware of any 
relevant audit information and to establish that the Company’s 
Auditor is aware of that information.
This confirmation is given and should be interpreted in accordance 
with the provisions of section 418 of the Companies Act 2006.
PKF Littlejohn LLP has expressed its willingness to continue in 
office as Auditor. Accordingly, a resolution to reappoint PKF 
Littlejohn LLP will be proposed at the AGM. 
By order of the Board
Sarah Atherton
General Counsel and Company Secretary
24 March 2025
Directors’ report continued
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
52

The Directors are responsible for preparing the Annual Report 
and Accounts in accordance with applicable law and regulations.
Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the Directors 
are required to prepare the consolidated financial statements in 
accordance with International Accounting Standards in conformity 
with the requirements of the Companies Act 2006 and UK‑adopted 
International Accounting Standards (UK IAS) and have elected to 
prepare the Company financial statements in accordance with 
United Kingdom Generally Accepted Accounting Practice, including 
Financial Reporting Standard 101 ‘Reduced Disclosure Framework’. 
Under company law the Directors must not approve the accounts 
until they are satisfied that they give a true and fair view of the 
state of affairs of the Company and the Group and of the profit 
or loss of the Group for that period.
In preparing the consolidated financial statements, International 
Accounting Standard 1 requires that Directors:
•	 properly select and apply accounting policies;
•	 present information, including accounting policies, in a 
manner that provides relevant, reliable, comparable and 
understandable information;
•	 provide additional disclosures when compliance with the 
specific requirements in UK IAS is insufficient to enable users to 
understand the impact of particular transactions, other events 
and conditions on the Group’s financial position and financial 
performance; and
•	 make an assessment of the Group’s ability to continue 
as a going concern.
In preparing the Company financial statements, the Directors 
are required to:
•	 select suitable accounting policies and then apply 
them consistently;
•	 make judgements and estimates that are reasonable 
and prudent;
•	 state whether the Financial Reporting Standard 101 ‘Reduced 
Disclosure Framework’ has been followed, subject to any 
material departures disclosed and explained in the financial 
statements; and
•	 prepare the Company financial statements on the going concern 
basis unless it is inappropriate to presume that the Company 
will continue in business.
The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time 
the financial position of the Company and enable them to ensure 
that the financial statements comply with the Companies Act 
2006. They are also responsible for safeguarding the assets of 
the Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.
The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ 
from legislation in other jurisdictions.
We confirm that to the best of our knowledge:
•	 the financial statements, prepared in accordance with the 
relevant financial reporting framework, give a true and fair view 
of the assets, liabilities, financial position and profit/loss of the 
Company and the undertakings included in the consolidation 
taken as a whole; and
•	 the Strategic Report includes a fair review of the development 
and performance of the business and the position of the Company 
and the undertakings included in the consolidation as a whole, 
together with a description of the principal risks and uncertainties 
that it faces.
By order of the Board
Simon Pyper
Chief Executive Officer
24 March 2025
David Bowling
Chief Financial Officer
24 March 2025
Statement of Directors’ responsibilities
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
53

Opinion 
We have audited the financial statements of CPPGroup Plc (the ‘parent Company’) and its subsidiaries (the ‘Group’) for the year ended 
31 December 2024 which comprise the consolidated income statement, the consolidated statement of comprehensive income, the 
consolidated and parent Company balance sheets, the consolidated and parent Company statements of changes in equity, the consolidated 
cash flow statement and notes to the financial statements, including significant accounting policies. The financial reporting framework 
that has been applied in their preparation is applicable law and UK-adopted International Accounting Standards. The financial reporting 
framework that has been applied in the preparation of the parent Company financial statements is applicable law and United Kingdom 
Accounting Standards, including FRS 101 Reduced Disclosure Framework (United Kingdom Generally Accepted Accounting Practice).
In our opinion:
•	 the financial statements give a true and fair view of the state of the Group’s and of the parent Company’s affairs as at 31 December 
2024 and of the Group’s loss for the year then ended; 
•	 the Group financial statements have been properly prepared in accordance with UK-adopted International Accounting Standards;
•	 the parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and
•	 the financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 
Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our 
report. We are independent of the Group and parent Company in accordance with the ethical requirements that are relevant to our audit 
of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other 
ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion. 
Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. 
Our evaluation of the Directors’ assessment of the Group’s and parent Company’s ability to continue to adopt the going concern basis 
of accounting included:
•	 a comparison of actual results for the year to past budgets to assess the forecasting ability/accuracy of management; 
•	 reviewing the two-year plan prepared by management for the period, providing challenge to key assumptions and reviewing the 
reasonableness of the following: 
•	 significant movements in forecasted cash flows and evaluating the reasoning for the change; 
•	 the accuracy of the two-year plan forecasts by comparing the forecasts to historical trends and performance; and
•	 substantiating the forecasts’ inputs with supporting documentation; 
•	 review of the parent Company and its subsidiaries’ correspondence with regulators up to the date of signing our audit report;
•	 review of the financial statements disclosures for the year ended 31 December 2024 and its supporting documents; 
•	 assessment of the risks faced by the Group and the parent Company, which include: 
•	 credit risk, liquidity risk, currency risk, funding risk and capital risk (including minimum solvency capital requirements); 
•	 operational resilience and business continuity plans; 
•	 ability to continually provide services to customers; 
•	 compliance with regulations; and 
•	 maintaining appropriate oversight and control over the Group’s significant international components. 
•	 reviewing post-year end RNS announcements.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the Group's or parent Company’s ability to continue as a Going concern for a period of at 
least 12 months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of 
this report.
Independent Auditor’s report
To the members of CPPGroup Plc
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
54

Our application of materiality 
The quantitative and qualitative thresholds for materiality determine the scope of our audit and the nature, timing and extent of our audit 
procedures. The materiality applied to the Group financial statements was £1.68 million (2023: £1.93 million) based on 1% (2023: 1%) of 
total revenue including revenue from discontinued operations. We based the materiality on revenue because we consider this to be the 
most relevant performance indicator of the Group and is a significant driver of profit or loss for the year.
The performance materiality was £1.26 million (2023: £1.45 million). We set performance materiality at 75% (2023: 75%) of overall financial 
statement materiality to reflect the risk associated with the judgemental and key areas of management estimation within the financial 
statements.
The materiality applied to the parent Company financial statements was £1.01 million (2023: £1.20 million) based on 1% of Net assets 
(2023: 1% of Net assets), as there is no revenue recorded in the holding Company. The performance materiality was £756,750 (2023: 
£903,450). For each component in the scope of our Group audit, we allocated a materiality that was less than our overall Group 
materiality. As a Group which is in the process of growing certain parts of the business whilst simultaneously winding down others, 
component materiality was set with reference to either revenue, profit before tax or net assets.
We agreed with those charged with governance that we would report all differences identified during the course of our audit in excess 
of £84,000 (2023: £96,500). 
No significant changes have come to light through the audit fieldwork which has caused us to revise our materiality figure. 
Our approach to the audit
In designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In particular, 
we looked at areas involving significant accounting estimates and judgements by the Directors and considered future events that are 
inherently uncertain. As in all of our audits, we also addressed the risk of management override of internal controls, including among 
other matters consideration of whether there was evidence of bias that represented a risk of material misstatement due to fraud. A full 
scope audit was performed on the complete financial information of 9 entities within the components and specific scope had been 
performed on the financial information of 2 components within the Group. 
2 significant components are located outside the United Kingdom and audited by PKF network firms operating under our instruction and 
the audit of the remaining components were performed in Leeds, conducted by PKF Littlejohn LLP, using a team with specific experience 
of auditing companies operating in the financial services sector and publicly listed entities. 
The Senior Statutory Auditor interacted regularly with the component audit teams during all stages of the audit and was responsible for 
the scope and direction of the audit process. This, in conjunction with additional procedures performed, gave us appropriate evidence for 
our opinion on the Group and parent Company financial statements.
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
55

Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) we identified, 
including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the 
efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and 
in forming our opinion thereon, and we do not provide a separate opinion on these matters. 
Key Audit Matter
How our scope addressed this matter
Revenue recognition 
Under ISA (UK) 240, there is a rebuttable presumption that revenue 
recognition is a significant fraud risk. 
IFRS 15 “Revenue from Contracts with Customers” requires that 
the Group, for each of its material revenue streams, identify the 
individual performance obligations owed to its customers, against 
which revenue is allocated and recognised. 
Due to the nature of the Group’s products, which involve the 
provision of different services over varying periods of time, the 
recognition of revenue is complex and involves the application 
of management judgement when identifying specific 
performance obligations. 
The key judgements applied include the identification of, and 
allocation of revenue between, different performance obligations, 
particularly in India where revenue growth is fastest and 
most complex.
Management judgement is also applied when determining the costs 
associated with discharging the Group’s various performance 
obligations, used as the basis for the revenue allocation calculations 
performed. This risk is most prevalent in India where the products 
offered are changing the most rapidly within the Group and are the 
most material. We consider that there is significant audit risk in 
relation to: 
•	 the appropriateness and compliance of the Group’s revenue 
recognition policies under IFRS 15 for new and existing products; and 
•	 the accuracy of revenue allocation calculations performed across 
the Group and the accuracy and completeness of underlying cost 
data upon which it is based.
The critical accounting judgement and key accounting estimate 
disclosure for revenue recognition is set out in note 4 and the 
financial disclosures are set out in note 5.
We have carried out the following procedures:
•	 documented our understanding of the internal control environment 
in operation for the significant income streams and undertook 
walkthroughs across all material revenue streams to gain 
assurance that the key controls within these processes have been 
operating in the period under audit; 
•	 assessed the design and tested the operating effectiveness of 
controls relating to the collation and apportionment of costs used 
in the revenue recognition calculations in India, including IT 
controls where relevant; 
•	 we focused our controls testing on the Group’s governance over 
the revenue recognition policies applied in each territory, as well 
as the consideration provided over the revenue allocation 
mechanisms adopted;
•	 obtained and agreed a sample of costs incurred to supporting 
information to assess the accuracy and completeness of revenue 
allocation calculations performed in the Group’s material territories;
•	 reviewed any new products developed during the year, the 
appropriateness of revenue recognition policies adopted under 
IFRS 15 and their consistency of application across the Group;
•	 reviewed any legal opinions / correspondence and challenging 
management’s classification of their products where appropriate;
•	 reviewed the unwinding of the deferred revenue recognised in the 
Group’s territories which are being wound down;
•	 performed analytical procedures and substantive tests of detail in 
order to audit the underlying revenue balances in India, the United 
Kingdom, and Turkey;
•	 reviewed intra-group revenue and ensured transactions are 
eliminated correctly on consolidation, along with any intra-group 
profits; and
•	 reviewed any post-year end revenue credit adjustments to ensure 
that these credits are recorded in the correct period and these 
adjustments are valid postings.
Based on the work performed and evidence obtained, we consider 
management’s approach to revenue recognition to be reasonable.
Independent Auditor’s report continued
To the members of CPPGroup Plc
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
56

Other information 
The other information comprises the information included in the annual report, other than the financial statements and our auditor’s 
report thereon. The Directors are responsible for the other information contained within the annual report. Our opinion on the Group and 
parent Company financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our 
report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of 
the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, 
we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the 
work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. 
We have nothing to report in this regard. 
Opinions on other matters prescribed by the Companies Act 2006 
In our opinion, based on the work undertaken in the course of the audit: 
•	 the information given in the Strategic Report and the Directors’ report for the financial year for which the financial statements are 
prepared is consistent with the financial statements; and 
•	 the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements. 
Matters on which we are required to report by exception 
In the light of the knowledge and understanding of the Group and the parent Company and their environment obtained in the course of 
the audit, we have not identified material misstatements in the Strategic Report or the Directors’ Report. 
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, 
in our opinion: 
•	 adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have not been received 
from branches not visited by us; or 
•	 the parent Company financial statements are not in agreement with the accounting records and returns; or 
•	 certain disclosures of Directors’ remuneration specified by law are not made; or 
•	 we have not received all the information and explanations we require for our audit. 
Responsibilities of Directors 
As explained more fully in the Statement of Directors’ Responsibilities in the financial statements, the Directors are responsible for the 
preparation of the Group and parent Company financial statements and for being satisfied that they give a true and fair view, and for 
such internal control as the Directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 
In preparing the Group and parent Company financial statements, the Directors are responsible for assessing the Group and the parent 
Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern 
basis of accounting unless the Directors either intend to liquidate the Group or the parent Company or to cease operations, or have no 
realistic alternative but to do so. 
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
57

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our 
procedures are capable of detecting irregularities, including fraud is detailed below:
•	 We obtained an understanding of the Group and the parent Company and the sector in which they operate to identify laws and 
regulations that could reasonably be expected to have a direct effect on the financial statements. We obtained our understanding in 
this regard through discussions with management, industry research and the application of cumulative audit knowledge and experience 
of the sector. 
•	 We determined the principal laws and regulations relevant to the Group and the Company in this regard to be those arising from 
the Companies Act 2006, FCA Handbook, AIM rules and the Quoted Companies Alliance Corporate Governance Code. Local laws and 
regulations in the India and Turkey were also considered.
•	 There was regular interaction with the component auditors during all stages of the audit, including procedures designed to identify 
non-compliance with laws and regulations, including fraud.
•	 We designed our audit procedures to ensure the audit team considered whether there were any indications of non-compliance by 
the Group or the parent Company with those laws and regulations. These procedures included, but were not limited to:
•	 discussions with management regarding potential non- compliance;
•	 review of legal and professional fees to understand the nature of the costs and the existence of any non-compliance with laws 
and regulations; and
•	 review of minutes of meetings of those charged with governance and RNS announcements. 
•	 We also identified the risks of material misstatement of the financial statements due to fraud. We considered, in addition to the 
non-rebuttable presumption of a risk of fraud arising from management override of controls, that the potential for management bias 
was identified in relation to the revenue recognition policy of the Group and as noted above. We addressed this by challenging the 
assumptions and judgements made by management when auditing that critical accounting judgement. 
•	 As in all of our audits, we addressed the risk of fraud arising from management override of controls by performing audit procedures 
which included, but were not limited to: the testing of journals; reviewing accounting estimates for evidence of bias; and evaluating the 
business rationale of any significant transactions that are unusual or outside the normal course of business.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material 
misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or 
regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of 
instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves 
intentional concealment, forgery, collusion, omission or misrepresentation.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditor’s Report. 
Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in 
an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone, 
other than the Company and the Company's members as a body, for our audit work, for this report, or for the opinions we have formed.
Martin Watson (Senior Statutory Auditor) 
For and on behalf of PKF Littlejohn LLP 
Statutory Auditor 
3rd Floor, One Park Row, Leeds, United Kingdom
24 March 2025
Independent Auditor’s report continued
To the members of CPPGroup Plc
Strategic report
Corporate governance
Group overview
Financial statements
CPPGroup Plc Annual Report and Accounts 2024
58

Consolidated income statement
For the year ended 31 December 2024
2024
2023 (restated*)
 Note
Core
£’000
Legacy
£’000
Total
£’000
Core
£’000
Legacy
£’000
Total
£’000
Continuing operations
Revenue
5
155,076
1,350
156,426
166,463
6,970
173,433
Cost of sales
(135,488)
(130)
(135,618)
(147,904)
(1,499)
(149,403)
Gross profit
19,588
1,220
20,808
18,559
5,471
24,030
Administrative expenses
(21,773)
(1,834)
(23,607)
(20,649)
(9,458)
(30,107)
Operating loss
(2,185)
(614)
(2,799)
(2,090)
(3,987)
(6,077)
Analysed as:
EBITDA
5
1,796
(368)
1,428
536
804
1,340
Depreciation and amortisation
(2,434)
(1)
(2,435)
(1,261)
(176)
(1,437)
Exceptional items
6
(1,547)
(245)
(1,792)
(1,365)
(4,615)
(5,980)
Investment revenues
9
159
171
330
272
228
500
Finance costs
10
(130)
(147)
(277)
(109)
(1)
(110)
Loss before taxation
(2,156)
(590)
(2,746)
(1,927)
(3,760)
(5,687)
Taxation
11
(1,462)
(466)
(1,928)
(2,049)
(108)
(2,157)
Loss for the year from 
continuing operations
(3,618)
(1,056)
(4,674)
(3,976)
(3,868)
(7,844)
Discontinued operations
Profit/(loss) for the year from 
discontinued operations
14
(723)
1,785
1,062
1,233
(1,488)
(255)
(Loss)/profit for the year
(4,341)
729
(3,612)
(2,743)
(5,356)
(8,099)
Attributable to:
Equity holders of the Company
(4,319)
729
(3,590)
(3,299)
(5,356)
(8,655)
Non-controlling interests
(22)
—
(22)
556
—
556
(4,341)
729
(3,612)
(2,743)
(5,356)
(8,099)
2024
2023 (restated)*
Note
Core
pence
Legacy
pence
Total
pence
Core
pence
Legacy
pence
Total
pence
Basic and diluted (loss)/earnings 
per share
Continuing operations
13
(40.18)
(11.72)
(51.90)
(44.95)
(43.72)
(88.67)
Discontinued operations
13
(7.78)
19.82
12.04
7.65
(16.82)
(9.17)
(47.96)
8.10
(39.86)
(37.30)
(60.54)
(97.84)
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
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CPPGroup Plc Annual Report and Accounts 2024
59

Consolidated statement of comprehensive income
For the year ended 31 December 2024
2024
£’000
2023
£’000
Loss for the year
(3,612)
(8,099)
Items that may be reclassified subsequently to profit or loss:
Fair value gain on equity investment
—
610
Exchange differences on translation of foreign operations
(425)
(696)
Exchange differences reclassified on closure of foreign operations
(1,626)
68
Other comprehensive expense for the year net of taxation
(2,051)
(18)
Total comprehensive expense for the year
(5,663)
(8,117)
Attributable to: 
Equity holders of the Company
(5,540)
(8,571)
Non-controlling interests
(123)
454
(5,663)
(8,117)
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60

Balance sheets
As at 31 December 2024
Consolidated
Company
Note 
2024
£’000
2023 
£’000
2024 
£’000
2023 
£’000
Non-current assets
Goodwill
15
—
513
—
—
Other intangible assets
16
6,031
6,619
—
—
Property, plant and equipment
17
372
932
—
—
Right-of-use assets
18
1,062
3,122
—
—
Investments
19
—
— 
19,210
19,210
Deferred tax assets
28
586
693
—
—
Contract assets
21
206
208
—
—
8,257
12,087
19,210
19,210
Current assets
Contract assets
21
5,567
6,716
—
—
Trade and other receivables
22
5,422
13,770
75,217
71,353
Cash and cash equivalents
23
9,650
19,001
17,558
23,770
20,639
39,487
92,775
95,123
Assets classified as held for sale
20
—
2,631
—
— 
20,639
42,118
92,775
95,123
Total assets
28,896
54,205
111,985
114,333
Current liabilities
Income tax liabilities
(1,128)
(1,004)
—
—
Trade and other payables
24
(14,703)
(25,696)
(11,238)
(13,763)
Provisions
27
(1,211)
(1,877)
—
—
Lease liabilities
25
(277)
(907)
—
—
Contract liabilities
21
(9,436)
(11,581)
—
—
(26,755)
(41,065)
(11,238)
(13,763)
Net current (liabilities)/assets
(6,116)
1,053
81,537
81,360
Non-current liabilities
Borrowings
26
66
105
—
—
Deferred tax liabilities
28
(398)
(646) 
—
—
Provisions 
27 
(574)
(1,588)
—
—
Lease liabilities
25
(751)
(2,892)
—
—
Contract liabilities
21
(510)
(604)
—
—
(2,167)
(5,625)
—
—
Total liabilities
(28,922)
(46,690)
(11,238)
(13,763)
Net (liabilities)/assets
(26)
7,515
100,747
100,570
Equity
Share capital
30
24,574
24,257
24,574
24,257
Share premium account
45,225
45,225
45,225
45,225
Merger reserve
(100,399)
(100,399)
—
—
Translation reserve
(3,301)
(1,351)
—
—
ESOP reserve
18,735
18,334
11,439
11,708
Retained earnings
15,140
19,192
19,509
19,380
Equity attributable to equity holders of the Company
(26)
5,258
100,747
100,570
Non-controlling interests
32
—
2,257
—
—
Total equity
(26)
7,515
100,747
100,570
The notes on pages 65 to 101 form an integral part of these financial statements.
The Company reported a profit for the financial year ended 31 December 2024 of £446,000 (2023: £12,077,000).
Approved by the Board of Directors and authorised for issue on 24 March 2025 and signed on its behalf by:
Simon Pyper	
	
David Bowling
Chief Executive Officer	
	
Chief Financial Officer
Company registration number: 07151159
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61

Note
Share 
capital 
£’000
Share
 premium
 account
 £’000
Merger
 reserve
 £’000
Translation
 reserve
 £’000
ESOP
 reserve
 £’000
Retained
 earnings
 £’000
Total
£’000
Non-
controlling
 interests 
£’000
Total 
equity 
£’000
At 1 January 2023
24,256
45,225
(100,399)
(825)
17,212
27,201
12,670
1,803
14,473
(Loss)/profit for the year
—
—
—
—
—
(8,655)
(8,655)
556
(8,099)
Other comprehensive 
(expense)/income for the year
—
—
—
(526)
—
610
84
(102)
(18)
Total comprehensive 
(expense)/income for the year
—
—
—
(526)
—
(8,045)
(8,571)
454
(8,117)
Equity-settled share-based 
payment charge
31
—
—
—
—
1,122
—
1,122
—
1,122
Exercise of share options
30
1
—
—
—
—
(1)
—
—
—
Effects of hyperinflation
3
—
—
—
—
— 
37
37
—
37
At 31 December 2023
24,257
45,225
(100,399)
(1,351)
18,334
19,192
5,258
2,257
7,515
Loss for the year
—
—
—
—
—
(3,590)
(3,590)
(22)
(3,612)
Other comprehensive expense 
for the year
—
—
—
(1,950)
—
—
(1,950)
(101)
(2,051)
Total comprehensive expense 
for the year
—
—
—
(1,950)
—
(3,590)
(5,540)
(123)
(5,663)
Disposal of 
non‑controlling interests
31
—
—
—
—
—
—
—
(2,134)
(2,134)
Equity-settled share-based 
payment charge
—
—
—
—
649
—
649
—
649
Exercise of share options
30
317
—
—
—
—
(317)
—
—
—
Purchase of own shares
—
—
—
—
(248)
—
(248)
—
(248)
Effects of hyperinflation
3
—
—
—
—
—
(145)
(145)
—
(145)
At 31 December 2024
24,574
45,225
(100,399)
(3,301)
18,735
15,140
(26)
—
(26)
Consolidated statement of changes in equity
For the year ended 31 December 2024
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62

Company statement of changes in equity
For the year ended 31 December 2024
Note
Share 
capital 
£’000
Share 
premium 
account 
£’000
ESOP 
reserve 
£’000
Retained 
earnings 
£’000
Total 
£’000
At 1 January 2023
24,256
45,225
10,586
7,304
87,371
Profit and total comprehensive income for 
the year
1
—
—
—
12,077
12,077
Equity-settled share-based payment charge
31
—
—
1,122
— 
1,122
Exercise of share options
30
1
—
—
(1)
—
At 31 December 2023
24,257
45,225
11,708
19,380
100,570
Profit and total comprehensive income for 
the year
1
—
—
—
446
446
Equity-settled share-based payment charge
31
—
—
414
—
414
Transfer of ESOP reserve to subsidiaries
—
—
(435)
—
(435)
Exercise of share options
30
317
—
—
(317)
—
Purchase of own shares
—
—
(248)
—
(248)
At 31 December 2024
24,574
45,225
11,439
19,509
100,747
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CPPGroup Plc Annual Report and Accounts 2024
63

 Note
2024 
£’000
2023 
£’000
Net cash (used in)/from operating activities
33
(9,738)
3,610
Investing activities
Interest received
447
749
Purchases of property, plant and equipment
17
(270)
(335)
Purchases of intangible assets
18
(1,769)
(3,551)
Sale of equity investment
2,651
—
Cash consideration in respect of sale of discontinued operations
14
4,237
—
Costs associated with disposal of discontinued operations
14
(92)
— 
Cash disposed of with discontinued operations
(3,275)
— 
Net cash from/(used in) investing activities
1,929
(3,137)
Financing activities
Costs of refinancing the bank facility
— 
(128)
Repayment of the lease liabilities
(966)
(1,396)
Interest paid
(77)
(69)
Purchase of own shares
(248)
— 
Net cash used in financing activities
(1,291)
(1,593)
Net decrease in cash and cash equivalents
(9,100)
(1,120)
Effect of foreign exchange rate changes
(251)
(863)
Cash and cash equivalents at 1 January
19,001
20,984
Cash and cash equivalents at 31 December
23
9,650
19,001
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CPPGroup Plc Annual Report and Accounts 2024
64
Consolidated cash flow statement
For the year ended 31 December 2024

1. General information
CPPGroup Plc (the Company) is a public company limited by shares incorporated in England and Wales under the Companies Act 2006 
and domiciled in the United Kingdom. Its registered office is 6 East Parade, Leeds, LS1 2AD. The Group comprises CPPGroup Plc and its 
subsidiaries. The Group’s principal activity during the year was the provision of assistance products.
The consolidated and Company financial statements are presented in pounds sterling, the functional currency of the consolidated Group 
and Company. All financial information is rounded to the nearest thousand (£’000) except where otherwise indicated. Foreign operations 
are included in accordance with the policies set out in note 3.
The Company has taken advantage of the exemption in the Companies Act 2006, section 408, not to present its own income statement. 
The Company reported a profit after tax for the year of £446,000 (2023: £12,077,000) which included dividends received from subsidiary 
undertakings of £nil (2023: £11,534,000).
2. Adoption of new standards
New standards adopted
The following standards and interpretations have become effective and have been adopted in these financial statements.
Standard/interpretation
Subject
IAS 1
Classification of Liabilities as Current or Non-Current and
Non-Current Liabilities with Covenants
IFRS 16 
Lease Liability in a Sale and Leaseback 
IAS 7 and IFRS 7 
Disclosures: Supplier Finance Arrangements
The Group has assessed the standards that apply from this period and has determined that IAS 1, IFRS 16, IAS 7 and IFRS 7 will not have a 
material impact on the Group’s current accounting policies. 
Standards not yet applied
At the date of authorisation of these financial statements, the following relevant standards and interpretations, which have not been 
applied in these financial statements, were in issue but not yet effective and have been endorsed for the UK:
Standard/interpretation
Subject
Period first applies (year ended)
IAS 21
Lack of Exchangeability
31 December 2025
IFRS 9 and IFRS 7
Classification and Measurement of Financial Instruments
31 December 2026
IFRS 18
Presentation and Disclosure in Financial Statements
31 December 2027
IFRS 19
Reduced disclosure for eligible subsidiaries
31 December 2027
The Group has assessed the standards not yet applied and has determined that IFRS 19, IFRS 9, IFRS 7 and IAS 21 will not have a material 
impact on the Group’s current accounting policies. IFRS 18 will have an impact on the presentation and disclosure of the primary statements; 
the impact of this is being assessed. 
3. Significant accounting policies
Basis of preparation
These consolidated financial statements on pages 59 to 101 present the performance of the Group for the year ended 31 December 2024. 
The financial statements have been prepared in accordance with International Accounting Standards in conformity with the requirements 
of the Companies Act 2006 and UK-adopted International Accounting Standards (UK IASs). The consolidated financial statements have 
been prepared under the historical cost basis. 
The Company meets the definition of a qualifying entity under Financial Reporting Standard 100 (FRS 100) issued by the Financial 
Reporting Council (FRC). Accordingly, the financial statements have been prepared in accordance with FRS 101 “Reduced Disclosure 
Framework” as issued by the FRC incorporating the amendments to FRS 101 issued by the FRC in July 2015 and July 2016. The Company 
financial statements have also been prepared under the historical cost basis.
As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available in relation to presentation of a cash 
flow statement, share-based payments and related party transactions. 
Going concern
The Board of Directors has, at the time of approving the consolidated financial statements, a reasonable expectation that the Company 
and the Group have adequate resources to continue in operational existence for a period of at least 12 months from the date of this 
report. The assessment considers the Group’s modelling of a number of plausible adverse scenarios. Accordingly, they continue to adopt 
the going concern basis of accounting in preparing the consolidated financial statements. Further details of the Directors’ assessment are 
set out in the Directors’ Report on page 52.
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65
Notes to the financial statements
For the year ended 31 December 2024

3. Significant accounting policies continued
Basis of consolidation
The consolidated financial statements include the results, cash flows, assets and liabilities of the Company and the entities under 
its control. Control is achieved when the Company has power over the investee; is exposed or has rights to variable return from its 
involvement with the investee; and has the ability to use its power to affect its returns.
Subsidiary undertakings are all entities over which the Group has the power to govern the financial and operating policies. The power to 
govern is also achieved when the Group is exposed to variable returns from its involvement with the entity and has the ability to affect 
those returns through its power over the entity. This power is generally accompanied by the Group having a shareholding of more than 
50% of the voting rights. The results of subsidiaries acquired or disposed of during the year are included in the consolidated income 
statement from the effective date of acquisition or up to the effective date of disposal. Adjustments are made, where necessary, to the 
financial statements of subsidiaries to bring their accounting policies into line with Group policies. All intra-Group transactions, balances, 
income and expenses are eliminated on consolidation.
Restatement of disclosures
During the financial year, the Group completed the sale of its wholly owned subsidiary CPP Italia Srl (Italy) and its 51% holding in Globiva 
Services Private Limited (Globiva). The Group wound up the operations of its wholly owned subsidiaries CPP Proteccion Y Servicios de 
Asistencia SAU (Spain), CPP Mediacion Y Proteccion SL (Portugal), CPP Malaysia Sdn. Bhd (Malaysia) and CPP Global Assistance 
Bangladesh Limited (Bangladesh). In accordance with IFRS 5 “Non-current Assets Held for Sale and Discontinued Operations”, these 
companies have been classified as discontinued within these financial statements. Accordingly, the comparative consolidated income 
statement information and appropriate disclosure notes have been restated. Portugal, Malaysia and Bangladesh were not material 
subsidiaries and have been grouped and disclosed in the notes as ‘other’. 
Assets and liabilities classified as held for sale and discontinued operations
Assets and liabilities are classified as held for sale when their carrying amount is to be recovered principally through a sale transaction and 
the sale is highly probable as at the balance sheet date. Assets and liabilities classified as held for sale are stated at the lower of carrying 
amount and fair value less costs to sell. They are not depreciated or amortised from the point they are recognised as held for sale.
Operations are classified as discontinued when they are either disposed or are part of a single co-ordinated plan to dispose and 
represent a major line of business or geographical area of operation. Discontinued operations include all income and expenses relating 
to the discontinued operations, including exceptional items, taxation, profit or loss on disposal and costs to sell. Operations which are 
to be abandoned will only meet the discontinued operations criteria in the accounting period in which there are no directly employed 
employees, there are no operational servicing requirements and there is no revenue being generated.
Exceptional items
Items which are exceptional and within operating profit, being material in terms of size and/or nature, are presented separately from 
underlying business performance in the consolidated income statement. The separate reporting of exceptional items contained within 
operating profit helps provide an indication of the Group’s underlying business performance. Items which are in other gains or losses 
and exceptional from their size or nature are identified in the exceptional note.
Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as a result of a past event; it is probable that 
the Group will be required to settle that obligation; and a reliable estimate can be made of the amount of the obligation. The amount 
recognised as a provision is the best estimate of the consideration required to settle the present obligation at the balance sheet date, 
taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured using the cash flows estimated 
to settle the present obligation, its carrying amount is the present value of those cash flows.
When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a receivable is 
recognised as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably.
A constructive obligation is determined to have occurred when a decision has been made by the Board, a formal plan for restructuring has 
been detailed and the implementation of this has commenced. This is either via announcement to those affected or via the commencement 
of the restructuring plan. In this scenario, each business unit will be considered to have a constructive obligation when the implementation 
of the restructuring has commenced and those affected informed, as a decision has already been made by the Board. At this point, it is 
considered an accrual rather than a provision. 
Given the closure of the Legacy operations, the Group has considered the costs required to fulfil existing contracts and when these are 
determined as onerous, whereby future costs are expected to exceed future income, they are recognised through an onerous contract 
provision. Provisions are not recognised for future operating losses (unless within the onerous contract considerations).
Hyperinflation
The Group has operations in Turkey, which meets the criteria to be classified as a hyperinflationary economy. This is based on the Turkish 
Statistical Institute published consumer price index, which had cumulative inflation of 290.8% over a three-year period as at December 
2024 (2023: 268.3%). IAS 29 “Financial Reporting in Hyperinflationary Economies” requires that inflation accounting is applied to the 
financial statements of entities where the cumulative inflation rate in three years approximates or exceeds 100%. Inflation accounting aims 
to restate the value of the assets, liabilities and income statement items of an entity in terms of the monetary values at the balance sheet 
date, to better represent their true and fair value. This is performed by applying a conversion factor calculated using the reporting date 
inflation index over the inflation index at the date of recognition to revalue non-monetary balance sheet and all income statement items. 
The CPI inflation index published by the Turkish Statistical Institute has been used for this calculation. 
In Turkey’s case, this has impacted other intangible assets, property, plant and equipment, right-of-use assets, prepayments, contract 
liabilities, deferred tax, and all income statement items. Monetary items are not restated as they are already recognised in terms of the 
monetary unit current at the balance sheet date. The year end exchange rate is then used to retranslate all inflated financial statement 
line items (including income statement items), which at 31 December 2024 was 44.34 (31 December 2023: 37.41). 
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66
Notes to the financial statements continued
For the year ended 31 December 2024

3. Significant accounting policies continued
Hyperinflation continued
The impact of inflation on fixed assets to the start of the year is recognised as a movement in retained earnings. Comparative balances 
are not restated. The inflation impact for the current year has been recognised within finance costs. At 31 December 2024, the annual 
inflation rate was 44.4% (31 December 2023: 64.8%). 
The overall impact of inflation accounting in Turkey in the year has been as follows:
 2024 
£’000 
2023
£’000
Net assets
(75)
119
Profit before tax
101
127
Taxation
(31)
(45)
Profit after tax
70
82
Retained earnings
(145)
37
Share-based payments
The Group’s current share plans under which it has issued share options are the Deferred Bonus Plan (DBP) and 2023 Long Term Incentive 
Plan (2023 LTIP). Costs in relation to the DBP and 2023 LTIP are disclosed within administrative expenses, albeit the DBP costs are not 
included in EBITDA. 
The Group also has a Capital Appreciation Plan (CAP), which is a cash-based scheme. Costs in relation to the CAP are disclosed within 
administrative expenses. 
The Group has outstanding share options through the 2016 Long Term Incentive Plan (2016 LTIP) which is a legacy share plan. There are 
no costs recognised in relation to this plan in the consolidated income statement. All outstanding options under the 2016 LTIP have vested 
and remain available for exercise.
Share options are treated as equity settled if the Group has the ability to determine whether to settle exercises in cash or by the issue 
of shares. Share options are measured at fair value at the date of grant, based on the Group’s estimate of shares that will eventually vest, 
and adjusted for the effect of non-market-based vesting conditions each year. Non-market-based vesting conditions include a change in 
control of the Group and are considered by the Directors at each year end. The fair value of equity-settled share-based payments is expensed 
in the consolidated income statement on a straight line basis over the expected vesting period, with a corresponding increase in equity, 
subject to adjustment for forfeited options.
Where the terms of an equity-settled award are modified, the cost based on the original award terms continues to be recognised over 
the remainder of the original vesting period. In addition, an expense is recognised over the remainder of the new vesting period for the 
incremental fair value of any modification, based on the fair value of the original award and the fair value of the modified award, both 
as measured on the date of modification. This is adjusted for any revised assumptions of non-market vesting conditions on modification 
date. No reduction is recognised if the difference in the fair value is negative.
For cash-settled share-based payments or cash-based awards, such as the CAP, a liability is recognised for the goods or services 
acquired, measured initially at the fair value of the liability. At each balance sheet date until the liability is settled, and at the date of 
settlement, the fair value of the liability is remeasured, with any changes in fair value recognised in profit or loss for the year.
The fair value of share options is measured by use of the Black Scholes option pricing model and the Monte Carlo simulation model.
Revenue recognition
Retail assistance revenue
The Group provides a range of assistance products and services, under the My Finances, My Tech, My Health, My Home, My Digital and My 
Travel product ranges. These may be insurance backed as well as including a bundle of assistance and other services. Revenue 
attributable to the Group’s assistance products comprises the prices paid by customers for the assistance products net of any 
cancellations, sales taxes and underwriting fees dependent on the terms of the arrangement.
Revenue is recognised either immediately on inception of a policy or over the duration of the policy where there are ongoing obligations 
to fulfil with a customer. The Group’s performance obligations typically include a combination of intermediary services, claims handling, 
policy administration services and providing access to a range of relevant assistance benefits. This allocation of revenue is determined by 
each product and its features and is calculated on a cost plus margin basis. Revenue recognised on inception relates to the Group’s role 
as intermediary in the policy sale and immediate delivery of certain features. Revenue recognised over the life of the policy relates to the 
administration process and ongoing services where obligations exist to provide future services, such as claims handling. The proportion of 
recognition on inception and over a period of time varies across the Group’s suite of products dependent on the services performed and 
product features included. Provisions for cancellations are made at the time revenue is recorded and are deducted from revenue.
For certain other of the Group’s assistance products, there are no introduction fees. In these arrangements, revenue comprises the 
subscriptions received from members, net of underwriting fees and exclusive of any sales taxes. These subscriptions are recognised over 
the duration of the service provided.
Wholesale policies
Wholesale revenue generally comprises fees billed directly to business partners, exclusive of any sales taxes, and is recognised as those 
fees are earned. This encompasses the products within My Finances, My Travel and My Digital. 
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67

3. Significant accounting policies continued
Revenue recognition continued
Non-policy revenue
Non-policy revenue comprises fees billed directly to customers or business partners for services provided under separate non‑policy-based 
arrangements. Such revenue is recognised, exclusive of any sales taxes, as those fees are earned. These are under the ‘Other’ category 
of products. 
Contract assets
The Group recognises contract assets in the consolidated balance sheet. Contract assets represent deferred costs that are incremental 
to obtaining a customer contract, typically commission costs. Contract assets are recognised in the consolidated income statement in line 
with the profile of the associated revenue within the relevant customer contract. These assets have been classified as either current or 
non-current reflecting the period in which they are expected to be recognised through the consolidated income statement.
Contract liabilities
The Group recognises contract liabilities in the consolidated balance sheet. Contract liabilities represent deferred income and have been 
classified as current or non-current, reflecting the period in which future performance obligations are expected to be satisfied and when 
the liability is to be recognised in the consolidated income statement.
Investments in subsidiaries
Investments in subsidiaries in the Company balance sheet are stated at cost less accumulated impairment losses. Investments are 
periodically reviewed for impairment by comparing the carrying value to value in use.
Equity investments
Equity investments are initially recognised at fair value, in accordance with IFRS 9. They are revalued at reporting dates and an election 
has been made that the fair value gains or losses are recognised in other comprehensive income. 
Non-controlling interests
Non-controlling interests represent the portion of profit or loss and net assets in subsidiaries that is not held by the Group and is 
presented within equity on the consolidated balance sheet, separately from the Company’s equity holdings. The Group recognises any 
non-controlling interest in acquired entities on an acquisition-by-acquisition basis either at fair value or at the non-controlling interest’s 
proportionate share of the acquired entity’s net identifiable assets.
Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the Group’s interest in the net fair 
value of the identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition. Goodwill is initially 
recognised at cost and is subsequently measured at cost less any accumulated impairment losses. 
Goodwill is not subject to amortisation but is tested for impairment annually.
On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the gain or loss on disposal.
Impairment of goodwill
For the purpose of impairment testing, goodwill is allocated to cash generating units (CGUs). If the recoverable amount of a CGU is 
less than its carrying amount, the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit. 
An impairment loss for goodwill is not reversed in a subsequent period.
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Notes to the financial statements continued
For the year ended 31 December 2024

3. Significant accounting policies continued
Intangible assets
Externally acquired software
Externally acquired software is measured at purchase cost and is amortised on a straight line basis over its estimated useful life of four 
to five years.
Internally generated software
Internally generated intangible assets arising from the Group’s software development programmes are recognised from the point at which 
the following conditions are met:
•	 an asset is created that can be identified;
•	 it is probable that the asset created will generate future economic benefits; and 
•	 the development cost of the asset can be measured reliably.
Internally generated software is amortised on a straight line basis over its estimated useful life of four years.
Intangible assets arising from business combinations
Intangible assets arising from business combinations are initially stated at their fair values and amortised over their useful economic lives 
as follows:
•	 Business partner relationships: in line with the relevant projected revenues.
Property, plant and equipment
Property, plant and equipment are shown at purchase cost, net of accumulated depreciation.
Depreciation is provided at rates calculated to write off the costs, less estimated residual value, of each asset over its expected useful life 
as follows:
Computer systems:	 	
	
4–5 years straight line
Furniture and equipment:	
	
4 years straight line
Leasehold improvements:	
	
Over the shorter of the life of the lease and the useful economic life of the asset
Impairment of intangible assets and property, plant and equipment
Annually the Group reviews the carrying amounts of both its intangible assets and property, plant and equipment to determine whether 
there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the 
asset is estimated in order to determine the extent of the impairment loss, if any. The recoverable amount is the higher of the fair value 
less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted at their present value using 
a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the assets for which 
the estimates of future cash flows have not been adjusted. 
If the recoverable amount of an asset or CGU is estimated to be less than its carrying amount, the carrying amount of the asset or CGU 
is reduced to its recoverable amount. An impairment loss is recognised as an expense immediately.
Where an impairment loss subsequently reverses, the carrying amount of the asset or CGU may be increased to the revised estimate of 
its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined 
had no impairment loss been recognised for the asset or CGU in prior years. 
Cash and cash equivalents
Cash and cash equivalents comprise cash in hand and bank deposits with a term from inception of three months or less, less bank 
overdrafts where there is a right to offset. Bank overdrafts are presented as current liabilities to the extent that there is no right to offset 
with cash balances in the same currency.
Leases
The Group assesses whether a contract is or contains a lease at inception of the contract. The Group’s leases include properties, 
equipment and motor vehicles. The Group recognises a right-of-use asset and a corresponding lease liability with respect to all lease 
arrangements in which it is the lessee, except for short-term leases (defined as leases with a lease term of 12 months or less) and 
low-value assets. For these leases, the Group recognises the lease payments as an expense through the consolidated income statement 
on a straight line basis over the term of the lease. 
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3. Significant accounting policies continued
Leases continued
Lease liabilities
The lease liability is initially measured at the present value of the lease payments, discounted by using the relevant incremental borrowing 
rate available to the Group in each territory where a lease is held. Lease liabilities include the net present value of the following: lease 
payments; fixed payments, including any incentives; variable lease payments; and amounts payable under residual value guarantees.
Each lease payment is allocated between the liability and finance cost. The finance cost is charged to the consolidated income statement 
over the lease period providing a constant periodic rate of interest on the remaining balance of the liability for each period.
Right-of-use assets
Right-of-use assets are measured at cost comprising the following: the amount of the initial measurement of lease liability and any 
lease payments made at or before the commencement date; less any lease incentives received, any initial direct costs and final committed 
restoration costs. 
The right-of-use asset is depreciated on a straight line basis over the shorter of the asset’s useful life and the lease term.
Variable lease payments
When a lease includes terms that change the future lease payments, such as index-linked reviews, the lease liability (and related 
right-of-use asset) is remeasured based on the revised future lease payments at the date on which the revision is triggered. 
Extension and termination options
A number of the Group’s lease arrangements include extension and termination options. These terms are used to maximise operational 
flexibility in respect of managing contracts. The majority of extension and termination options held are exercisable only by the Group and 
not by the respective lessor. Extension options (or periods after termination options) are only included in the lease term if the lease is 
reasonably certain to be extended (or not terminated), considering historical trends and circumstances of the lease arrangement.
Taxation
Taxation on the profit or loss for the year comprises both current and deferred tax as well as adjustments in respect of prior years. 
Taxation is charged or credited to the income statement, except when it relates to items charged or credited directly to equity, in which 
case the tax is also included within equity. Current tax is the expected tax payable on the taxable income for the year using tax rates that 
have been enacted or substantively enacted by the balance sheet date.
Deferred tax is provided in full, using the liability method, on all taxable and deductible temporary differences at the balance sheet 
date between the tax bases of assets and liabilities and their carrying amounts for financial reporting purposes. Deferred tax assets are 
recognised to the extent that it is probable that future taxable profit will be available against which the deductible temporary differences 
can be utilised.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period when the asset is realised or 
liability is settled, based on tax rates that have been enacted or substantively enacted at the balance sheet date.
Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiary undertakings except where 
the Group is able to control the reversal of the temporary differences and it is probable that the temporary difference will not reverse in 
the foreseeable future. 
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when they relate to income tax levied by the same taxation authority and the Group/Company intends to settle its current 
tax assets and liabilities on a net basis.
Pension costs
Pension costs represent contributions made by the Group to defined contribution pension schemes. These are expensed as incurred.
Foreign currencies
In preparing the financial information of the individual entities in the Group, transactions in currencies other than the entity’s functional 
currency are recorded at the rates of exchange prevailing on the date of the transaction. At each balance sheet date, monetary assets 
and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the balance sheet date. Non-monetary 
items that are measured in terms of historical cost in a foreign currency are not retranslated.
On consolidation, the assets and liabilities of the Group’s overseas operations are translated at exchange rates prevailing on the balance 
sheet date. Income and expense items are translated at the average exchange rates for the period. Exchange differences are classified as 
equity and transferred to the Group’s translation reserve. 
Goodwill and fair value adjustments arising on the acquisition of foreign entities are treated as assets and liabilities of the foreign entity 
and are translated at the closing rate.
On disposal of foreign operations, the cumulative amount of exchange differences previously recognised directly in equity for that 
foreign operation are transferred to the consolidated income statement as part of the profit or loss on disposal. On abandonment, this 
is recognised in exceptional other gains or losses.
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Financial statements
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Notes to the financial statements continued
For the year ended 31 December 2024

3. Significant accounting policies continued
Financial instruments
Financial assets and financial liabilities are recognised in the consolidated balance sheet when the Group becomes a party to the 
contractual provisions of the instrument. These are de-recognised when the contractual provisions have ceased or substantially all of 
the risks and rewards have been transferred.
Financial assets
Trade receivables, loans, other receivables or cash and cash equivalents that have fixed or determinable payments that are not quoted in 
an active market are initially recorded at fair value and subsequently at amortised cost using the effective interest method, less allowance 
for any estimated irrecoverable amounts. 
Investments in debt instruments are initially measured at fair value, including transaction costs directly attributable to the acquisition of 
the financial asset. Financial assets held at fair value through profit and loss are initially recognised at fair value and transaction costs 
are expensed.
Where debt instruments are designated as ‘fair value through profit and loss’, gains and losses arising from changes in fair value are 
included in the income statement for the period. For debt instruments designated as ‘fair value through other comprehensive income’ 
gains or losses arising from changes in fair value are recognised in other comprehensive income. 
Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities. Equity 
instruments are measured at fair value with gains or losses recognised through the other comprehensive income.
Classification
Financial assets are classified at level 1 to 3 depending on if they are quoted instruments (level 1), have observable inputs (level 2) or have 
unobservable inputs (level 3). 
Financial liabilities
Financial liabilities, including borrowings, are initially measured at the proceeds received, net of transaction costs. They are subsequently 
measured at amortised cost using the effective interest method, with interest expense recognised on an effective yield basis.
4. Critical accounting judgements and key sources of estimation uncertainty
The preparation of consolidated financial statements in accordance with IFRS requires the use of assumptions, estimates and judgements 
that affect the application of the Group’s accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual 
results in the future may differ from those reported. 
Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to estimates are recognised prospectively.
Critical judgements
Revenue recognition
The Group recognises revenue either immediately on inception of a policy or over the duration of a policy where there are ongoing 
obligations to fulfil. Certain of the Group’s contractual structures relating to product features require judgement in determining whether 
the Group carries an obligation to the customer over the term of the policy or if the exposure to that obligation has been transferred to a 
third party on inception. This judgement determines when the Group has completed the performance obligation to the customer and can 
recognise revenue.
The Group allocates revenue on a cost plus margin basis. The cost base may vary over time as product features are enhanced, suppliers are 
changed or underlying costs move. Judgement is applied in determining if the resulting changes to the cost base represent a temporary or 
permanent adjustment in the allocation of revenue to performance obligations. If a change is considered temporary, or within a materiality 
threshold, revenue recognition principles are not amended to aid consistency.
Classification of exceptional items
Exceptional items are those items that are required to be separately disclosed by virtue of their size or incidence or have been separately 
disclosed on the income statement in order to improve a reader’s understanding of the financial statements. Consideration of what should 
be included as exceptional requires judgement to be applied. Exceptional items are considered to be those which are material and outside 
of the normal operating practice of the Group. In the year, this largely relates to the finalisation of the CMP. 
Assumptions and estimation uncertainties
Current tax
The Group operates in countries with complex tax regulations, where filed tax positions may remain open to challenge by local tax 
authorities for several years. Corporation taxes are recognised by assessment of the specific tax law and likelihood of settlement. Where 
the Group has uncertain tax treatments it has recognised appropriate provisions reflecting the expected value calculated by the sum of 
the probability-weighted amounts in a range of possible outcomes.
Changes to the Group’s assessment of uncertain tax treatments are reflected through the consolidated income statement.
Onerous contract provisions
The Group recognised substantial provisions for onerous contracts in the prior year which are still to be utilised in full. These represent a 
best estimate as at the balance sheet date of the costs to deliver contractual commitments over the remaining term of these contracts, 
which is up to 24 months from the balance sheet date. These estimates are reviewed at every reporting date; however, there are a number 
of factors which could influence the amount required for these provisions, including policy cancellations and staff costs.
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5. Segmental analysis
IFRS 8 “Operating Segments” requires operating segments to be identified on the basis of internal reports about components of the Group 
that are regularly reviewed by the Board of Directors to allocate resources to the segments and to assess their performance. 
The Group is managed on the basis of five broad business units:
•	 India1;
•	 Turkey; 
•	 Blink;
•	 Central functions – central cost base required to provide expertise and operate a listed group. Central functions is stated after 
the recharge of certain central costs that are appropriate to transfer to the relevant geographies for statutory purposes; and
•	 Legacy (UK MGA and UK Legacy)2.
1.	 Previously this segment included Globiva. Following its disposal, this has been reclassified as discontinued and the prior year restated.
2.	 Previously this segment included Spain and Italy. On abandonment and sale respectively they were reclassified as discontinued and the prior year restated.
Segment revenue and performance for the current and comparative periods are presented as follows:
Year ended 31 December 2024
India
£’000
Turkey
£’000
Blink
£’000
Central
functions
£’000
Legacy
£’000
Total
£’000
Continuing operations
Revenue – external sales
145,401
8,610
1,065
—
1,350
156,426
Cost of sales
(130,198)
(5,037)
(253)
—
(130)
(135,618)
Gross profit
15,203
3,573
812
—
1,220
20,808
Administrative expenses excluding 
depreciation, amortisation and 
exceptional items 
(8,573)
(2,167)
(3,518)
(3,534)
(1,588)
(19,380)
EBITDA
6,630
1,406
(2,706)
(3,534)
(368)
1,428
Depreciation and amortisation
(1,883)
(215)
(145)
(191)
(1)
(2,435)
Exceptional items (note 6)
—
—
(78)
(1,469)
(245)
(1,792)
Operating profit/(loss)
4,747
1,191
(2,929)
(5,194)
(614)
(2,799)
Investment revenues
330
Finance costs
(277)
Loss before taxation
(2,746)
Taxation
(1,928)
Loss for the year from 
continuing operations
(4,674)
Profit for the year from 
discontinued operations
1,062
Loss for the year
(3,612)
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Notes to the financial statements continued
For the year ended 31 December 2024

5. Segmental analysis continued
Year ended 31 December 2023 (restated*)
India
£’000
Turkey
£’000
Blink
£’000
Central
functions
£’000
Legacy
£’000
Total
£’000
Continuing operations
Revenue – external sales
160,972
4,675
816
— 
6,970
173,433
Cost of sales
(145,991)
(1,834)
(79)
— 
(1,499)
(149,403)
Gross profit
14,981
2,841
737
— 
5,471
24,030
Administrative expenses excluding 
depreciation, amortisation and 
exceptional items 
(9,133)
(1,689)
(2,529)
(4,672)
(4,667)
(22,690)
EBITDA
5,848
1,152
(1,792)
(4,672)
804
1,340
Depreciation and amortisation
(705)
(139)
(162)
(255)
(176)
(1,437)
Exceptional items (note 6)
— 
(223)
— 
(1,142)
(4,615)
(5,980)
Operating profit/(loss)
5,143
790
(1,954)
(6,069)
(3,987)
(6,077)
Investment revenues
500
Finance costs
(110)
Loss before taxation
(5,687)
Taxation
(2,157)
Loss for the year from 
continuing operations
(7,844)
Loss for the year from 
discontinued operations
(255)
Loss for the year
(8,099)
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Segment assets
2024 
£’000
2023
 (restated*)
£’000
India
20,002
28,629
Turkey
3,596
2,293
Blink
1,247
873
Central functions
1,531
958
Legacy
1,934
3,890
Total segment assets
28,310
36,643
Unallocated assets
586
1,206
Assets relating to discontinued operations
—
13,725
Assets classified as held for sale
—
2,631
Consolidated total assets
28,896
54,205
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Goodwill, deferred tax and the equity investment (classified as held for sale in the year ended 31 December 2024) are not allocated 
to segments.
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5. Segmental analysis continued
Capital expenditure
Intangible assets
Property, plant and equipment
Right-of-use assets
2024 
£’000
2023 
(restated*)
£’000
2024 
£’000
2023
£’000
2024 
£’000
2023
£’000
India
1,250
2,970
23
157
—
87
Turkey
40
14
19
105
778
294
Blink
429
251
12
27
—
—
Central functions
50
138
5
19
—
— 
Legacy
— 
—
— 
27
— 
6
Total continuing additions
1,769
3,373
59
335
778
387
Discontinued
—
178
211
—
—
—
Total additions
1,769
3,551
270
335
778
387
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Revenues from major products
Major product streams are disclosed on the basis monitored by senior management. 
2024 
£’000
2023
(restated*)
£’000
Continuing operations
My Finances
34,777
39,393
My Tech
56,420
49,837
My Health
43,295
59,225
My Home
16,170
18,567
My Digital
4,880
5,852
My Travel
884
559
Revenue from continuing operations
156,426
173,433
Revenue from discontinued operations
11,530
19,603
Total revenue
167,956
193,036
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
The Group derives its revenue from contracts with customers for the transfer of goods and services which is consistent with the revenue 
information that is disclosed for each reportable segment under IFRS 8.
Timing of revenue recognition
The Group derives revenue from the transfer of goods and services over time and at a point in time as follows:
2024 
£’000
2023
 (restated*)
£’000
Continuing operations
At a point in time
153,857
150,876
Over time
2,569
22,557
Revenue from continuing operations
156,426
173,433
Discontinued operations
At a point in time
11,530
19,491
Over time
—
112
Revenue from discontinued operations
11,530
19,603
Total revenue
167,956
193,036
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
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Notes to the financial statements continued
For the year ended 31 December 2024

5. Segmental analysis continued
Geographical information
The Group operates across a number of territories, of which India and Turkey are considered individually material. Revenue from external 
customers and non-current assets (excluding deferred tax) by geographical location is detailed below:
External revenues
Non-current assets
2024 
£’000
2023 
(restated*)
 £’000
2024 
£’000
2023
 (restated*)
 £’000
Geographical location for continuing operations
India
145,401
160,972
5,671
6,380
Turkey 
8,610
4,675
1,084
584
Other
2,415
7,786
916
419
Total for continuing operations 
156,426
173,433
7,671
7,383
Discontinued operations
11,530
19,603
— 
4,011
167,956
193,036
7,671
11,394
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Information about major customers
Revenue from the customers of one business partner in the Group’s Indian segment represented approximately £122,988,000 
(2023: £134,637,000) of the Group’s total revenue. 
6. Exceptional items
Exceptional items included in the table below detail all items which are included in operating loss and discontinued operations, as well 
as the associated taxation.
2024
2023 (restated*)
Note
Core
£’000
Legacy
£’000
Total
£’000
Core 
£’000
Legacy 
£’000
Total
£’000
Continuing operations
Restructuring and 
closure costs 
7
973
270
1,243
299
1,197
1,496
Onerous contract provision
—
(25)
(25)
—
3,240
3,240
DBP charges
32
574
—
574
1,066
—
1,066
IT asset impairment
16
—
—
—
— 
178
178
Exceptional charge included 
in loss before tax
1,547
245
1,792
1,365
4,615
5,980
Tax on exceptional items
(6)
—
(6)
(56)
—
(56)
Exceptional charge after tax 
for continuing operations
13
1,541
245
1,786
1,309
4,615
5,924
Discontinued operations
Exceptional charge from 
discontinued operations 
net of tax
13, 14
861
(1,895)
(1,034)
— 
2,240
2,240
2,402
(1,650)
752
1,309
6,855
8,164
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Exceptional costs in the year relate to the Group’s strategy to exit its Legacy markets, focus on its Core operations and simplify its Central functions.
Restructuring and closure costs total £1,243,000 (2023 restated: £1,496,000) and relate to Legacy closure activities and Group restructuring, 
including simplification of Central functions. Redundancy and associated costs have been recognised in UK Legacy, UK MGA and Central 
functions. Restructuring costs include necessary retention provisions as part of the closure process.
The onerous contract provisions credit of £25,000 (2023 restated: £3,240,000 charge) reflects a reassessment of onerous contract 
provisions, based on latest cost and revenue estimates for UK Legacy and UK MGA. These provisions were initially recognised in the prior 
year or earlier. All onerous contract provisions recognised relate to the costs required to fulfil and exit contractual commitments above the 
associated revenue receivable. This includes costs to 2027 and is held as a provision at the balance sheet date (see note 27).
DBP charges of £574,000 (2023: £1,066,000) relate to a share-based retention plan for the EMC whereby participants agreed to defer 
a portion of their 2022 annual bonus in return for share options. The plan was established to recognise the importance of having a settled 
and aligned EMC that is engaged and retained for the duration of the CMP (see note 31).
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7. Loss for the year
Continuing operations
Discontinued operations
Total
Note 
2024 
£’000
2023
 (restated*)
 £’000
2024 
£’000
2023
 (restated*)
 £’000
2024 
£’000
2023 
£’000
Loss for the year has been arrived at after 
charging/(crediting):
Operating lease charges
18
9
2
—
51
9
53
Net foreign exchange gains
10
(87)
(42)
3
—
(84)
(42)
Depreciation of property, plant and equipment
17
148
191
179
342
327
533
Depreciation of right-of-use assets
18
271
301
471
748
742
1,049
Amortisation of intangible assets 
16
2,016
1,060
48
128
2,064
1,188
Impairment of intangible assets
16 
—
178
—
—
—
178
Impairment of property, plant and equipment
17
—
—
—
40
—
40
Loss on disposal of property, plant 
and equipment
17
54
24
368
—
422
24
Loss on disposal of intangible assets
16
—
—
169
31
169
31
Loss on disposal of right-of-use assets
18 
—
34
1,991
—
1,991
34
Other gains and losses
—
—
1,982
—
1,982
—
Other restructuring and closure costs
511
117 
—
—
511
117
Staff costs
Share-based payments
8, 31
709
1,137
—
—
709
1,137
Restructuring/redundancy costs
8 
732
1,489
53
2,177
785
3,666
Other staff costs
14,051
14,881
9,565
13,676
23,616
28,557
Total staff costs
8
15,492
17,507
9,618
15,853
25,110
33,360 
Movement in the lifetime expected credit loss
22
—
—
—
— 
— 
—
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Loss on disposal of property, plant and equipment, intangible and right-of-use assets for discontinued operations represents the net 
book value at the date of disposal, when these assets were de-recognised from the balance sheet. 
Fees payable to PKF Littlejohn LLP and its associates for audit and non-audit services are as follows:
2024
 £’000
2023
 £’000
Payable to the Company’s Auditor for the audit of the Company and consolidated financial statements
153
143
Fees payable to the Company’s Auditor and its associates for other services to the Group:
– Audit of the Company’s subsidiaries, pursuant to legislation
174
237
Total audit services
327
380
Other services
—
—
Total non-audit services
—
—
327
380
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Notes to the financial statements continued
For the year ended 31 December 2024

8. Staff costs
Staff costs during the year (including Executive Directors)
Continuing operations
Discontinued operations
Total
2024 
£’000
2023 
(restated*)
£’000
2024 
£’000
2023
 (restated*)
£’000
2024 
£’000
2023
£’000
Wages and salaries
12,581
13,142
8,968
12,452
21,549
25,594
Social security costs
1,027
1,208
597
1,198
1,624
2,406
Restructuring/redundancy costs
732
1,489
53
2,177
785
3,666
Share-based payments (note 31)
709
1,137
—
—
709
1,137
Pension costs
443
531
—
26
443
557
15,492
17,507
9,618
15,853 
25,110
33,360
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Staff costs during the year (including Executive Directors) attributable to Core and Legacy
2024
£’000
2023 
(restated*)
£’000 
Continuing operations
Core
15,326
17,121
Legacy
166
386
Total for continuing operations
15,492
17,507
Discontinued operations
9,618
15,853
Total
25,110
33,360
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
The decrease in Core and Legacy staff costs reflects lower restructuring costs and a decrease in staff numbers in Legacy and Central 
functions – due to the decommissioning of the Legacy platform and simplification of the Centre - partially offset by increased investment 
in Blink and a lower SBP charge in the year of £709,000 (2023: £1,137,000). 
Average number of colleagues
2024 
2023
 (restated*)
Continuing operations
India
40
46
Turkey 
82
85
Blink
30
20
Central functions
26
58
Legacy
22
37
Total for continuing operations
200
246
Discontinued operations
4,880
4,312 
Total
5,080
4,558
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
The decrease in average number of colleagues across the Group, except for Blink, reflects the exit of the Legacy operations in the year 
and the simplification of the Central functions cost base. Discontinued operations’ average number of colleagues is calculated up to 
the date of disposal or closure and include Globiva which, due to the nature of being a Business Process Outsourcer, had a large number 
of colleagues.
The Group utilises third party service providers in a number of its overseas operations.
Total staff costs incurred by the Company during the year were £2,088,000 (2023: £2,669,000) and the average number of colleagues 
was four (2023: five). The decrease reflects the share-based payment charge of £394,000 (2023: £700,000 charge) in the year and 
reduction in colleagues. 
Details of the remuneration of Directors are included in the Directors’ Remuneration Report on pages 47 to 50.
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9. Investment revenues
Continuing operations
Discontinued operations
Total
2024 
£’000
2023 
(restated*)
£’000
2024 
£’000
2023 
(restated*)
£’000
2024 
£’000
2023
£’000
Interest on bank deposits
346
413
117
249
463
662
Effects of hyperinflation
(16)
87
—
— 
(16)
87
330
500
117
249
447
749
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
10. Finance costs
Continuing operations
Discontinued operations
Total
2024 
£’000
2023 
(restated*)
£’000
2024 
£’000
2023 
(restated*)
£’000
2024 
£’000
2023
£’000
Interest on borrowings
65
69
—
— 
65
69
Amortisation of capitalised loan 
issue costs
52
46
—
— 
52
46
Interest on lease liabilities
103
47
205
366
308
413
Interest on onerous 
contract provisions
144
—
—
—
144
—
Other – exchange movements
(87)
(52)
3
10
(84)
(42)
277
110
208
376
485
486
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.	
	
	
11. Taxation
2024 
£’000
2023
 (restated*)
 £’000
Continuing operations
Current tax charge:
UK corporation tax
—
— 
Foreign tax
2,322
2,396
Adjustments in respect of prior years
24
26
Current tax relating to continuing operations
2,346
2,422
Deferred tax credit:
Origination and reversal of timing differences
(376)
(70)
Impact of change in tax rates
—
(35)
Adjustments in respect of prior years
(42)
(160)
Deferred tax relating to continuing operations
(418)
(265)
Tax charge relating to continuing operations
1,928
2,157
Discontinued operations
Tax charge/(credit) relating to discontinued operations
707
(197)
Total tax charge
2,635
1,960
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
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Notes to the financial statements continued
For the year ended 31 December 2024

11. Taxation continued
The following is a segmental review of the tax charge, in which withholding taxes arising on distributions are attributed to the country 
paying the distribution:
2024 
£’000
2023 
(restated*)
£’000
Continuing operations
Core:
India
1,750
1,773
Turkey
195
370
Blink
41
(94)
Central functions
—
—
Total Core
1,986
2,049
Legacy
(58)
108
Tax charge for continuing operations
1,928
2,157
Discontinued operations
Tax charge/(credit) for discontinued operations
707
(197)
2,635
1,960
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Overall, UK profits chargeable to corporation tax are offset by Group relief surrendered from fellow UK entities. 
UK corporation tax is calculated at 25.0% (2023: 23.5%) of the estimated assessable profit for the year. Deferred tax is provided at the 
rate at which it is expected to reverse.
Taxation for other jurisdictions is calculated at the rates prevailing in the respective jurisdictions – India 25.2% inclusive of surcharges 
(2023: 25.2%) and Turkey 25.0% (2023: 25.0%). Non-UK deferred tax is provided at the local prevailing tax rate which is expected to apply 
to the reversal of the timing difference.
The charge for the year can be reconciled to the loss per the consolidated income statement as follows:
2024 
£’000
2023 
(restated*)
£’000
Loss before tax from continuing operations
(2,746)
(5,687)
Effects of: 
Tax at the UK corporation tax rate of 25.0% (2023: 23.5%)
(686)
(1,336)
Unprovided deferred tax arising on losses(1)
2,046
2,470
Recurring (income)/expenses not deductible for tax
(14)
76
Provision for withholding tax on future distributions(2)
489
655
Other expense not chargeable for tax purposes
—
(85)
Higher tax rates on overseas earnings(3)
223
81
Adjustments in respect of prior years
23
64
Impact of change in future tax rates on deferred tax
—
(35)
Deficit of share option charge compared to tax allowable amount
51
267
Tax on disposal of operations
(204)
—
Tax charged to the income statement for continuing operations
1,928
2,157
Tax charged/(credited) to the income statement for discontinued operations
707
(197)
2,635
1,960
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
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11. Taxation continued
Effective tax charge
The net tax charge of £1,928,000 on a loss before tax of £2,746,000 gives an effective tax rate (ETR) of negative 70% (2023: negative 
38%), which is lower than the standard rate of 25%. The loss-making Legacy, Central functions and Blink businesses have contributed to 
an overall loss before tax; however, tax is still payable in our profitable Indian and Turkish markets, resulting in a negative ETR. 
Additional information is provided below: 
1.	 Deferred tax has not been recognised on the losses arising in the Legacy UK market, Blink or Central functions, as the short-term profit 
expectations do not support the recognition of deferred tax assets in these areas.
2.	 There is a withholding tax burden arising on repatriation of funds from overseas countries which is included in the tax charge. 
3.	 Tax is chargeable at the local statutory rates in our profitable countries, which are higher or in line with the UK corporate income tax 
rate of 25%.
The Group’s ETR is expected to be higher than the UK statutory tax rate in future years as withholding taxes are provided on overseas 
distributions and deferred tax credits are not taken on losses in markets that are not profitable. The withdrawal from the Legacy markets, 
the simplification of Central functions and Blink moving into profitability are expected to improve the ETR in the medium-term. The Group 
maintains appropriate provisions in respect of tax uncertainties arising from operating in multiple overseas jurisdictions.
There was no income tax charged to reserves during the current or prior year.
12. Dividends
The Directors have not proposed a dividend for the year ended 31 December 2024 (2023: £nil per ordinary share).
13. (Loss)/earnings per share
Basic and diluted (loss)/earnings per share has been calculated in accordance with IAS 33 “Earnings per Share”. Underlying (loss)/earnings 
per share has also been presented in order to provide a better understanding of the performance of the business. In accordance with IAS 33, 
potential ordinary shares are only considered dilutive when their conversion would decrease the earnings per share or increase the loss 
per share attributable to equity holders.
(Loss)/profit
Continuing operations
Discontinued operations
Total 
2024 
£’000
2023 
(restated*)
 £’000
2024
 £’000
2023 
(restated*)
£’000
2024 
£’000
2023
 £’000
(Loss)/profit for the purposes of 
basic and diluted (loss)/earnings 
per share
(4,674)
(7,844)
1,084
(811)
(3,590)
(8,655)
Exceptional items (net of tax)
1,786
5,924
(1,034)
2,240
752
8,164
(Loss)/profit for the purposes of 
underlying basic and diluted  
(loss)/earnings per share
(2,888)
(1,920)
50
1,429
(2,838)
(491)
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
(Loss)/profit attributable to Core and Legacy
2024
2023 (restated*)
Core
£’000
Legacy
£’000
Continuing
operations
£’000
Core 
£’000
Legacy 
£’000
Continuing
 operations
£’000
Loss for the purposes of basic and diluted 
(loss)/earnings per share
(3,618)
(1,056)
(4,674)
(3,976)
(3,868)
(7,844)
Exceptional items (net of tax)
1,541
245
1,786
1,309
4,615
5,924
(Loss)/profit for the purposes of underlying 
basic and diluted (loss)/earnings per share
(2,077)
(811)
(2,888)
(2,667)
747
(1,920)
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
The table above does not include discontinued operations.
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Notes to the financial statements continued
For the year ended 31 December 2024

13. (Loss)/earnings per share continued
Number of shares
2024 
Number
 (thousands)
2023 
Number
 (thousands)
Weighted average number of ordinary shares for the purposes of basic (loss)/earnings per share and 
basic underlying (loss)/earnings per share
9,005
8,846
Effect of dilutive ordinary shares: share options
1,369
295
Weighted average number of ordinary shares for the purposes of diluted (loss)/earnings per share and 
diluted underlying (loss)/earnings per share
10,374
9,141
Continuing operations
Discontinued operations
Total
2024 
pence
2023
 (restated*)
 pence
2024 
pence
2023
 (restated*)
pence
2024 
pence
2023 
pence
Basic and diluted (loss)/earnings 
per share
(51.90)
(88.67)
12.04
(9.17) 
(39.86)
(97.84)
Basic and diluted underlying (loss)/
earnings per share
(32.07)
(21.70)
0.56
16.14 
(31.51)
(5.56)
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
2024
2023 (restated*)
Core
pence
Legacy
pence
Continuing
operations
pence
Core 
pence
Legacy 
pence
Continuing
operations
pence
Basic and diluted (loss)/earnings per share
(40.18)
(11.72)
(51.90)
(44.95)
(43.72)
(88.67)
Basic and diluted underlying (loss)/earnings 
per share
(23.06)
(9.01)
(32.07)
(30.15)
8.45
(21.70)
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
The Group has 171,650,000 (2023: 171,650,000) deferred shares which have no rights to receive dividends and only very limited rights on 
a return of capital. The deferred shares have not been admitted to trading on AIM or any other stock exchange. Accordingly, these shares 
have not been considered in the calculation of earnings/(loss) per share.
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14. Discontinued operations 
On 14 June 2024, the Group completed the sale of its 100% shareholding in CPP Italia Srl (Italy). Consideration on disposal was 
£433,000 (€512,000).
On 15 July 2024, the Group wound up the operations of its 100% shareholding in CPP Proteccion Y Servicios de Asistencia SAU (Spain).
On 21 August 2024, there was a share buy back by Globiva Services Private Limited reducing the Group’s holding in the company from 51% 
to 35% which reclassified the holding to a fair value equity investment from a consolidated joint venture. The equity investment was sold 
on 9 September 2024. Total consideration for both parts of the disposal was £3,804,000 (INR 415.4 million).
Operating results for the year ended 31 December 2024 reflect the trading performance of Spain, Italy and Globiva up to the respective 
dates of disposal or closure. The comparative information reflects a full year for the companies. Spain and Italy were part of the Legacy 
segment, while Globiva was part of the Core segment.
Other discontinued operations includes Portugal, Malaysia and Bangladesh which have all been wound up and were part of the Legacy segment.
(i) Income statement
2024
Note 
Globiva
£’000
Italy
£’000
Spain
£’000
Other 
 £’000
Total 
 £’000
Revenue
5
10,790
687
53
—
11,530
Cost of sales
(8,446)
(309)
(2)
—
(8,757)
Gross profit
2,344
378
51
—
2,773
Administrative expenses
(2,305)
63
(653)
—
(2,895)
Operating profit/(loss)
39
441
(602)
—
(122)
Analysed as:
EBITDA
1,211
98
(135)
—
1,174
Depreciation and amortisation
(661)
(37)
—
—
(698)
Exceptional items
6
(511)
380
(467)
—
(598)
Investment revenues
9
117
—
—
—
117
Finance costs
10
(205)
—
(3)
—
(208)
Other gains and losses
—
—
1,949
33
1,982
Profit/(loss) before taxation
(49)
441
1,344
33
1,769
Taxation
11
(674)
—
(33)
—
(707)
Profit/(loss) for the year
(723)
441
1,311
33
1,062
2023 (restated*)
Note 
Globiva
£’000
Italy
£’000
Spain
£’000
Other
£’000
Total 
£’000
Revenue
5
14,547
1,806
3,117
133
19,603
Cost of sales
(11,127)
(798)
(708)
(55)
(12,688)
Gross profit
3,420
1,008
2,409
78
6,915
Administrative expenses
(2,362)
(752)
(4,012)
(98)
(7,224)
Operating profit/(loss)
1,058
256
(1,603)
(20)
(309)
Analysed as:
EBITDA
2,205
322
933
(16)
3,444
Depreciation and amortisation
(1,147)
(66)
(116)
(4)
(1,333)
Exceptional items
6
—
—
(2,420)
—
(2,420)
Investment revenues
9
249
—
—
—
249
Finance costs
(362)
(3)
(11)
—
(376)
Other gains and losses
10
—
—
—
(16)
(16)
Profit/(loss) before taxation
945
253
(1,614)
(36)
(452)
Taxation
11
288
(45)
(46)
—
197
Profit/(loss) for the year
1,233
208
(1,660)
(36)
(255)
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
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Notes to the financial statements continued
For the year ended 31 December 2024

14. Discontinued operations continued
(ii) Exceptional items
2024
Globiva
£’000
Italy
£’000
Spain
£’000
Other 
 £’000
Total 
£’000
Loss/(profit) on disposal
511
(380)
—
—
131
Write down of assets on wind up 
of discontinued operation
—
—
414
—
414
Restructuring costs
—
—
53
—
53
Exceptional items included in operating (profit)/loss
511
(380)
467
—
598
Other gains and losses
—
—
(1,949)
(33)
(1,982)
Tax on exceptional items
350
—
—
—
350
Total exceptional items after tax
861
(380)
(1,482)
(33)
(1,034)
2023 (restated*)
Globiva
£’000
Italy
£’000
Spain
£’000
Other
 £’000
Total
 £’000
Restructuring costs
—
—
2,420
—
2,420
Exceptional items included in operating (profit)/loss
—
—
2,420
—
2,420
Other gains and losses
16
16
Tax on exceptional items
—
—
(196)
—
(196)
Total exceptional items after tax
—
—
2,224
16
2,240
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
(iii) (Loss)/profit on disposal
The Group has recognised a (loss)/profit on disposal as follows:
2024
Globiva 
£’000
Italy
£’000
Total
£’000
Proceeds 
3,804
433
4,237
Net assets sold
(6,103)
(5)
(6,108)
Non-controlling interests differences on disposal
2,134
—
2,134
Costs associated with disposal
—
(72)
(72)
Currency translation differences on disposal
(346)
24
(322)
(Loss)/profit on disposal
(511)
380
(131)
There were no disposals in 2023.
(iv) Summary of cash flows
2024
Globiva
£’000
Italy
£’000
Spain
£’000
Total
£’000
Net cash flows from operating activity
952
(48)
(742)
162
Net cash flows from investing activity
(1,009)
228
(5)
(786)
Net cash flows from financing activity
(625)
—
—
(625)
Net cash (outflow)/inflow
(682)
180
(747)
(1,249)
2023 (restated*)
 
Globiva
£’000
Italy
£’000
Spain
£’000
Total
£’000
Net cash flows from operating activity
2,124
173
(118)
2,179
Net cash flows from investing activity
7
(184)
—
(177)
Net cash flows from financing activity
(974)
—
—
(974)
Net cash inflow/(outflow)
1,157
(11)
(118)
1,028
* Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
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15. Goodwill
2024 
£’000
2023 
£’000
Cost and carrying value
At 1 January
513
544
Disposal
(493)
—
Foreign exchange (loss)/gain
(20)
(31)
At 31 December
—
513
Goodwill acquired in a business combination is allocated, at acquisition, to the CGUs that are expected to benefit from that business 
combination. During the year the Group disposed of Globiva and the associated goodwill. 
16. Other intangible assets
Business 
partner
 relationships
 £’000
Internally
 generated
 software 
 £’000
Externally
 acquired 
software 
£’000
Total 
£’000
Cost
At 1 January 2023
644
6,982
2,977
10,603
Additions
—
3,221
330
3,551
Disposals
—
(20)
(824)
(844)
Hyperinflation adjustment
—
—
17
17
Exchange adjustments
— 
(354)
(71)
(425)
At 1 January 2024
644
9,829
2,429
12,902
Additions
—
1,679
90
1,769
Disposals
(389)
(490)
(516)
(1,395)
Hyperinflation adjustment
—
—
(14)
(14)
Exchange adjustments
(4)
(181)
(23)
(208)
At 31 December 2024
251
10,837
1,966
13,054
Accumulated amortisation
At 1 January 2023
544
2,617
2,732
5,893
Provided during the year
66
949
173
1,188
Disposals
—
(11)
(802)
(813)
Impairment
—
171
7
178
Hyperinflation adjustment
—
—
11
11
Exchange adjustments
(15)
(102)
(57)
(174)
At 1 January 2024
595
3,624
2,064
6,283
Provided during the year
—
1,951
113
2,064
Disposals
(340)
(490)
(396)
(1,226)
Hyperinflation adjustment
—
—
2
2
Exchange adjustments
(4)
(83)
(13)
(100)
At 31 December 2024
251
5,002
1,770
7,023
Carrying amount
At 31 December 2023
49
6,205
365
6,619
At 31 December 2024
—
5,835
196
6,031
Amortisation of intangible assets totalling £2,064,000 (2023: £1,188,000) is recognised through administrative expenses in the 
consolidated income statement.
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Notes to the financial statements continued
For the year ended 31 December 2024

16. Other intangible assets continued
Internally generated software additions of £1,679,000 (2023: £3,221,000) reflect the capitalisation of staff and contractor costs 
in IT development projects.
Internally generated software includes £nil (2023: £1,205,000) relating to assets in development which are not yet operational and are 
not amortised. 
Disposals include £169,000 net book value of intangible assets, which relates to discontinued operations, where the assets have been 
de-recognised from the balance sheet. 
17. Property, plant and equipment
Leasehold
 improvements
 £’000
Computer
 systems 
£’000
Motor 
vehicles 
£’000
Furniture 
and 
equipment 
£’000
Total 
£’000
Cost
At 1 January 2023
856
3,670
301
305
5,132
Additions
132
113
47
43
335
Disposals
(509)
(1,396)
—
(165)
(2,070)
Hyperinflation adjustment
22
30
—
2
54
Exchange adjustments
(41)
(141)
(18)
(23)
(223)
At 1 January 2024
460
2,276
330
162
3,228
Additions
4
162
73
31
270
Disposals
(310)
(1,528)
(192)
(79)
(2,109)
Hyperinflation adjustment
6
(36)
—
(10)
(40)
Exchange adjustments
(12)
(29)
(8)
(7)
(56)
At 31 December 2024
148
845
203
97
1,293
Accumulated depreciation
At 1 January 2023
584
3,030
42
233
3,889
Provided during the year
118
297
76
42
533
Impairment
(398)
(1,443)
— 
(205)
(2,046)
Hyperinflation adjustments
—
23
—
17
40
Disposals
6
20
—
—
26
Exchange adjustments
(28)
(97)
(5)
(16)
(146)
At 1 January 2024
282
1,830
113
71
2,296
Provided during the year
79
166
64
18
327
Disposals
(301)
(1,171)
(159)
(56)
(1,687)
Hyperinflation adjustments
12
4
—
2
18
Exchange adjustments
(5)
(21)
(4)
(3)
(33)
At 31 December 2024
67
808
14
32
921
Carrying amount
At 31 December 2023
178
446
217
91
932
At 31 December 2024
81
37
189
65
372
Disposals include £368,000 net book value of property, plant and equipment, which relates to discontinued operations, where the assets 
have been de-recognised from the balance sheet. 
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CPPGroup Plc Annual Report and Accounts 2024
85

18. Right-of-use assets 
The Group’s right-of-use assets are as follows:
Property 
£’000
Motor vehicles 
£’000
Equipment 
£’000
Total 
£’000
Cost
At 1 January 2023
6,148
192
423
6,763
Additions
297
70
20
387
Disposals
(262)
— 
(297)
(559)
Hyperinflation adjustments
67
90
62
219
Exchange adjustments
(378)
(37)
(38)
(453)
At 1 January 2024
5,872
315
170
6,357
Additions
—
63
715
778
Disposals
(5,160)
(4)
—
(5,164)
Hyperinflation adjustments
54
50
(19)
85
Exchange adjustments
(100)
(16)
(46)
(162)
At 31 December 2024
666
408
820
1,894
Accumulated depreciation
At 1 January 2023
2,356
121
350
2,827
Provided during the year
972
45
32
1,049
Disposals 
(228)
— 
(297)
(525)
Hyperinflation adjustment 
9
49
39
97
Exchange adjustments
(167)
(20)
(26)
(213)
At 1 January 2024
2,942
195
98
3,235
Provided during the year
607
34
101
742
Disposals 
(3,173)
—
—
(3,173)
Hyperinflation adjustment 
20
51
23
94
Exchange adjustments
(46)
(9)
(11)
(66)
At 31 December 2024
350
271
211
832
Carrying amount
At 31 December 2023
2,930
120
72
3,122
At 31 December 2024
316
137
609
1,062
Disposals include £1,991,000 net book value of right-of-use assets, which relates to discontinued operations, where the assets have been 
de-recognised from the balance sheet. 
The Group has recognised the following amounts in loss for the year:
2024 
£’000
2023 
£’000
Depreciation and impairment of right-of-use assets
742
1,049
Interest expense on lease liabilities
308
413
Expense relating to short-term leases
9
53
Expense relating to leases of low-value assets
5
—
At 31 December 2024, the Group was committed to £nil (2023: £18,000) for short-term leases.
The net cash outflow for leases amounts to £966,000 (2023: £1,396,000).
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Notes to the financial statements continued
For the year ended 31 December 2024

19. Investment in subsidiaries
Company
2024 
£’000
2023 
£’000
Cost
At 1 January
19,210
16,274
Acquisitions
—
3,665
Disposals
—
(729)
At 31 December
19,210
19,210
Provisions for impairment
At 1 January
—
729
Disposals
—
(729)
At 31 December
— 
— 
Carrying amount
At 1 January
19,210
15,545
At 31 December
19,210
19,210
Investments in Group entities at 31 December 2024 were as follows:
Country of 
incorporation/
registration
Class of 
shares held
Percentage 
of share 
capital held
Investments in subsidiary undertakings held directly
CPP Group Limited
England & Wales
Ordinary shares
100%
CPP Worldwide Holdings Limited
England & Wales
Ordinary shares
100%
Blink Parametric Holdings Limited
England & Wales
Ordinary shares
100%
Investments in subsidiary undertakings held through 
an intermediate subsidiary 
Blink Parametric UK Limited
England & Wales
Ordinary shares
100%
Card Protection Plan Limited
England & Wales
Ordinary shares
100%
CPP Assistance Services Limited
England & Wales
Ordinary shares
100%
CPP European Holdings Limited
England & Wales
Ordinary shares
100%
CPP Holdings Limited
England & Wales
Ordinary shares
100%
CPP Services Limited
England & Wales
Ordinary shares
100%
CPPGroup Services Limited
England & Wales
Ordinary shares
100%
Homecare (Holdings) Limited
England & Wales
Ordinary shares
100%
Homecare Insurance Limited
England & Wales
Ordinary shares
100%
Valeos (2013) Limited
England & Wales
Ordinary shares
100%
CPP Secure Limited
England & Wales
Ordinary shares
100%
CPP Innovation Limited
Ireland
Ordinary shares
100%
CPP Assistance Services Private Limited
India
Ordinary shares
100%
CPP Sigorta Aracilik Hizmetleri Anonim Sirketi
Turkey
Ordinary shares
100%
CPP Yardim ve Destek Hizmetleri Anonim Sirketi
Turkey
Ordinary shares
100%
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19. Investment in subsidiaries continued
The principal activity of all the subsidiaries is to provide services in connection with the Group’s major product streams, or act 
as a holding company.
The individual entities’ registered addresses are shown in the Company offices section on page 104. 
The following subsidiaries are exempt from the requirements of the Companies Act 2006 relating to the audit of individual accounts 
by virtue of section 479A of the Act.
Company
 number
CPP Group Limited
06535283
CPP Worldwide Holdings Limited
07154018
CPP European Holdings Limited
04362765
CPP Holdings Limited
01659493
CPP Services Limited
03709675
CPP Assistance Services Limited
03180887
CPP Secure Limited
10257192
Valeos (2013) Limited
08718589
20. Assets held for sale/ equity investment
2024 
£’000
2023 
£’000
Carrying amount at 1 January
—
2,041
Recognition of equity investment on disposal of joint venture
884
—
Disposal 
(884)
—
Fair value gain through other comprehensive income
—
610
Costs to sell
—
(20)
Reclassification to assets held for sale
—
(2,631)
Carrying amount at 31 December
—
—
On 21 August 2024, there was a share buy back by Globiva Services Private Limited reducing the Group’s holding in the company from 
51% to 35%, at which point it was disposed of from the consolidated Group results and a fair value equity investment was recognised. 
The remaining holding was sold on 9 September 2024, for consideration of £884,000 (INR 99 million), which was equal to the fair value it 
was held at. 
In the prior year, the equity investment in KYND had been reclassified as held for sale at the balance sheet date and was held at £2,631,000. 
The revaluation to fair value represented the agreed sale price which the equity investment in KYND was sold for on 15 February 2024. 
Fair value gains are recognised in other comprehensive income.
There have been no dividends received in the year (2023: £nil) from any equity investment.
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Notes to the financial statements continued
For the year ended 31 December 2024

21. Contract assets and liabilities
The Group has recognised the following assets and liabilities related to contracts with customers:
2024 
£’000
2023 
£’000
Non-current contract assets
206
208
Current contract assets 
5,567
6,716
Total contract assets
5,773
6,924
Contract assets represent deferred commission costs that are recognised in line with the pattern of recognition of the associated revenue. 
Non-current contract assets will be charged to the balance sheet over a period of greater than 12 months from the balance sheet date.
2024 
£’000
2023 
£’000
Non-current contract liabilities
510
604
Current contract liabilities
9,436
11,581
Total contract liabilities
9,946
12,185
Contract liabilities represent revenue which is recognised over the life of a policy or contract. Non-current contract liabilities will be 
credited to the consolidated income statement over a period of greater than 12 months from the balance sheet date.
22. Trade and other receivables
Consolidated
Company
2024
 £’000
2023 
£’000
2024 
£’000
2023 
£’000
Trade receivables
1,755
5,902
—
— 
Prepayments and accrued income
1,855
4,714
—
—
Amounts due from Group entities
—
— 
75,013
71,290
Inventories
12
9
—
— 
Other debtors
1,800
3,145
204
63
Total trade and other receivables
5,422
13,770
75,217
71,353
The Group’s trade and other receivables are predominantly non-interest bearing.
The Group’s trade receivables relate to retail customer payments awaiting collection and wholesale counterparties. 
The Group is responsible for activating the collection process for certain of our retail customers. The collection is received within a specified 
period of processing the transaction resulting in credit risk being considered low for these items. For other business partners, including a 
major customer, they activate the collection process on behalf of the retail customer and remit this to the Group on a weekly basis. There 
has been no past experience of credit default for this business partner, due to the quality of the relationships and their credit rating. 
Wholesale counterparty balances are assessed for expected credit losses based on past experience of credit default with those counterparties 
and the Group’s experience as a whole in relation to credit defaults. The Group does not have any notable past experience of customer 
and counterparty credit defaults, due in part to the quality of the relationships it has with its counterparties and their credit ratings. 
Where credit is offered to customers, the average credit period offered is 31 days (2023: 30 days). No interest is charged on trade 
receivables at any time. Disclosures regarding credit risk relate only to counterparties or customers offered credit. 
Overall exposure continues to be mainly spread over a large number of customers but where concentration exists this is with highly 
rated counterparties.
The Group has provided £74,000 (2023: £52,000) for debtors included in the Group’s trade receivable balances which are past due at the 
reporting date. There has been no material change in credit quality of our debtors.
Consistent with the prior year and our business model, no debtors are provided for their lifetime expected credit loss, as there have been 
no indicators that this is required in the year.
The Company has amounts due from Group entities which are repayable on demand. Interest has been charged on these balances in line 
with the Group’s external borrowing rate for the year, which was the Bank of England base rate plus 3.20%.
The Company has not recognised a provision for non-recoverability of intercompany loans in either the current or prior year.
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23. Cash and cash equivalents
Consolidated cash and cash equivalents of £9,650,000 (2023: £19,001,000) comprise cash held on demand by the Group and 
short‑term deposits.
Cash has decreased in the year, as the Group has followed through on the Change Management Programme, with payment of Legacy and 
Central functions accrued exceptional costs, the platform build in India and increased investment in Blink. 
Cash and cash equivalents include £157,000 (2023: £1,045,000) required to be maintained by the Group’s insurance business for solvency 
purposes.
Concentration of credit risk is reduced, as far as practicable, by placing cash on deposit across a number of institutions with the best 
available credit ratings. The credit quality of counterparties is as follows:
2024
 £’000
2023 
£’000
A
2,878
7,214
AA
4,038
—
BBB
5
7,837
BB
1,259
2,618
B
777
386
Rating information not available
693
946
9,650
19,001
Ratings are measured using Fitch’s long-term ratings, which are defined such that ratings ‘AAA’ to ‘BB’ denote investment grade 
counterparties, offering low to moderate credit risk. ‘AAA’ represents the highest credit quality, indicating that the counterparty’s ability 
to meet financial commitments is highly unlikely to be adversely affected by foreseeable events. 
Company cash and cash equivalents were £17,558,000 (2023: £23,770,000). The balance has decreased in the year as it supports the 
investment in Blink. 
The Company is party to a cross-guarantee in respect of a bank account netting arrangement in which it is a participant alongside certain 
other Group companies. Cash and cash equivalents for the Company include £17,556,000 (2023: £23,768,000) which is held in a bank 
account subject to this arrangement.
24. Trade and other payables
Consolidated
Company
2024 
£’000
2023
 £’000
2024
 £’000
2023
 £’000
Trade creditors and accruals
13,832
22,979
1,871
1,624
Insurance liabilities
15
77
—
— 
Other tax and social security
829
1,677
115
9
Other payables
27
963
—
— 
Amounts payable to Group entities
—
— 
9,252
12,130
Total trade and other payables
14,703
25,696
11,238
13,763
Trade creditors and accruals comprise amounts outstanding for trade purchases and ongoing costs. The average credit period for trade 
purchases is 30 days (2023: 42 days). This has decreased due to payment terms in our Indian business. Interest is not suffered on trade 
payables. The Group has financial management policies in place to ensure that all payables are settled within the pre-agreed credit terms.
The Company has amounts payable to Group entities which are repayable on demand. Interest has been charged on these balances in line 
with the Group’s external borrowing rate for the year, which was the Bank of England base rate plus 3.20%.
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Notes to the financial statements continued
For the year ended 31 December 2024

25. Lease liabilities
The maturity analysis of the Group’s lease liabilities is as follows:
2024 
£’000
2023
 £’000
Year 1
526
1,229
Year 2
520
1,155
Year 3
451
822
Year 4
17
803
Year 5
—
504
After 5 years
—
153
1,514
4,666
Less: unearned interest
(486)
(867)
Total lease liabilities
1,028
3,799
2024
 £’000
2023 
£’000
Non-current lease liabilities
751
2,892
Current lease liabilities
277
907
Total lease liabilities
1,028
3,799
26. Borrowings
The carrying value of the Group’s financial liabilities, for short and long-term borrowings, is as follows:
Consolidated
Company
2024 
£’000
2023 
£’000
2024 
£’000
2023 
£’000
Bank loans due in less than one year
—
— 
—
—
Less: unamortised issue costs
—
— 
—
— 
Borrowings due within one year
—
— 
—
—
Bank loans due outside of one year
—
— 
—
— 
Less: unamortised issue costs
(66)
(105)
—
—
Borrowings due outside of one year
(66)
(105)
—
—
The Group’s bank borrowing facility is in the form of a £5,000,000 revolving credit facility (RCF). At 31 December 2024, the Group has 
£5,000,000 undrawn committed borrowing facilities (2023: £5,000,000).
The RCF runs to 31 August 2026. The extended RCF bears interest at a variable rate of the Bank of England base rate plus a margin of 
3.20% (2023: 3.20%). It is secured by fixed and floating charges on certain assets of the Group. The financial covenants of the RCF are 
based on the interest cover and minimum total cash balance of the Group. The Group has been in compliance with these covenants since 
inception of the RCF.
The weighted average interest rate paid during the year on the bank loan was 1.3% (2023: 1.4%). The weighted average interest rate 
reflects the interest rate charged for the commitment on the undrawn element, the rate for which decreased on extension in the prior 
year to 1.28% from 1.50%. 
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27. Provisions
2024 
£’000
2023 
£’000
At 1 January
3,465
369
(Credited)/charged to the income statement
(25)
3,447
Interest
144
—
Utilised in the year
(1,679)
(292)
Released in the year
(120)
(59)
At 31 December
1,785
3,465 
At the balance sheet date the provisions for onerous contracts relate to the close down of the Legacy businesses. The provisions are 
expected to be settled as follows:
2024 
£’000
2023
 £’000
Within one year
1,211
1,877
More than one year
574
1,588
At 31 December
1,785
3,465 
28. Deferred tax
The following are the major deferred tax (liabilities)/assets recognised by the Group and the movements thereon during the current and 
prior years:
Consolidated
Withholding
 taxes on 
future 
dividends 
£’000
Other
 short-term
 timing 
differences 
£’000
Total 
£’000
At 1 January 2023
(608)
136
(472)
(Charged)/credited to income statement
(38)
605
567
Exchange differences
—
(48)
(48)
At 1 January 2024
(646)
693
47
Credited to income statement
248
175
423
Sale of subsidiaries
—
(277)
(277)
Exchange differences
—
(5)
(5)
At 31 December 2024
(398)
586
188
There are no deferred tax assets or liabilities for the Company. 
Deferred tax assets and liabilities are stated at tax rates expected to apply on the forecast date of reversal, based on tax laws 
substantively enacted at the balance sheet date. 
Certain deferred tax assets and liabilities have been offset where the Group or the Company is entitled to and intends to settle tax 
liabilities on a net basis. The following is the analysis of the deferred tax balances (after offset) for financial reporting purposes:
Consolidated
Company
2024 
£’000
2023 
£’000
2024 
£’000
2023 
£’000
Deferred tax assets
586
693
—
— 
Deferred tax liabilities
(398)
(646)
—
— 
188
47
—
— 
At the balance sheet date, the Group has unrecognised tax losses of £72,960,000 (2023: £63,399,000) available for offset against future 
profits. No deferred tax assets have been recognised with respect to these losses due to the unpredictability of future profit streams in the 
underlying companies and restrictions on offset of taxable profits and losses between Group companies.
The Group has recognised a deferred tax liability for withholding taxes arising on unremitted earnings from overseas subsidiaries, 
to the extent it is probable that a distribution will be made in the foreseeable future crystallising the withholding tax.
At the balance sheet date, the Company has unused tax losses of £14,137,000 (2023: £19,652,000) available for offset against future 
profits. No deferred tax asset has been recognised in respect of these losses due to the unpredictability of future profit streams in the 
Company and restrictions on offset of taxable profits and losses between Group companies. The losses can be carried forward indefinitely.
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Notes to the financial statements continued
For the year ended 31 December 2024

29. Financial instruments
Capital risk management
The Group manages its capital to safeguard its ability to continue as a going concern.
The Group does not have a target level of gearing but seeks to maintain an appropriate balance of debt and equity while aiming to provide 
returns for shareholders and benefits for other stakeholders. The Group’s principal debt facility is a £5,000,000 RCF which runs to 31 August 2026.
The Group makes adjustments to its capital structure in light of economic conditions. To maintain or adjust the capital structure the Group 
may adjust a dividend payment to shareholders, return capital to shareholders or issue new shares. The Directors have considered the 
capital requirements of the Group and has suspended dividends until further notice.
Externally imposed capital requirement
Three of the Group’s subsidiaries, Card Protection Plan Limited (CPPL), Homecare Insurance Limited (HIL) and CPP Secure Limited (CPP Secure), 
have capital requirements imposed by the FCA and PRA in the UK. All subsidiaries have complied with their respective imposed capital 
requirements throughout the current and prior year.
CPPL and CPP Secure
CPPL and CPP Secure are regulated by the FCA as insurance intermediaries and are required to hold a minimum level of capital resources 
relative to regulated business revenue.
The ratio of current and future capital resources to regulated business revenue is reported monthly to management to ensure compliance. 
There have been no instances of non-compliance in either the current or prior years.
HIL
HIL is authorised and regulated by the PRA and regulated by the FCA as an insurance underwriter and, therefore, maintains its capital 
resources in accordance with the PRA’s Rulebook. HIL and its immediate parent company, Homecare (Holdings) Limited, calculate their 
Solvency Capital Requirement using the Solvency II Standard Formula and report this bi-annually to the HIL Board and to the PRA. As at 
31 December 2024, HIL’s ratio of eligible funds to meet its Solvency Capital Requirement was 197% (2023: 568%) and the Minimum Capital 
Requirement was 113% (2023: 115%) (both the current and prior year are unaudited). There have been no instances of non-compliance in 
either the current or prior year.
Fair value of financial instruments
The fair value of non-derivative financial instruments is determined using pricing models based on discounted cash flow analysis using 
prices from observable current market transactions; hence, all are classified as level 2 in the fair value hierarchy. Financial assets and 
liabilities are carried at the following amounts:
Financial assets
2024 
£’000
2023 
£’000
Financial assets at amortised cost
13,205
28,047
Financial assets at fair value through other comprehensive income
—
2,631
13,205
30,678
Financial assets at amortised cost comprise cash and cash equivalents, trade and other receivables, insurance assets and taxes receivable.
Financial assets at fair value comprised the held for sale equity investment, which is held at fair value through other comprehensive income.
There is no significant difference between the fair value and carrying amount of any financial asset.
Financial liabilities
2024
 £’000
2023
 £’000
Financial liabilities at amortised cost
18,644
33,902
Financial liabilities at amortised cost comprise lease liabilities, borrowings, trade creditors, accruals, taxes payable, insurance claims 
and provisions.
There is no significant difference between the fair value and carrying amount of any financial liability, since liabilities are either 
short‑term in nature or bear interest at variable rates.
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29. Financial instruments continued
Financial risk management objectives
The Group’s activities expose it to the risks of changes in foreign exchange rates and interest rates. The Board of Directors determines the 
Treasury Policy of the Group and delegates the authority for execution of the policy to the Treasury function. Any changes to the Treasury 
Policy are authorised by the Board of Directors. The limited use of financial derivatives is governed by the Treasury Policy and derivatives 
are not entered into for speculative purposes.
Interest rate risk
The Group is exposed to interest rate risk to the extent that short and medium-term interest rates fluctuate. The Group manages this risk 
through the use of interest rate swaps, when appropriate, in accordance with its Treasury Policy. There has been no use of interest rate 
derivatives in either the current or prior year. The interest cover (being defined as the ratio of underlying EBITDA to interest paid) at 
31 December 2024 was 22x (2023 restated: 19x). 
Interest rate sensitivity analysis
The Group is mainly exposed to movements in the relevant inter-bank lending rates in the jurisdictions in which cash balances are 
held. The following table details the Group’s sensitivity to a 2% increase (2023: 2% increase) and a 3% decrease (2023: 3% decrease) 
in inter-bank lending rates throughout the year. These percentages represent the Directors’ assessment of a reasonably possible change 
in inter-bank lending rates across all geographical areas where cash is held. The sensitivity analysis includes the impact of changes in 
inter-bank lending rates on yearly average cash and bank loans.
2024 
£’000
2023
(restated*)
 £’000
Increase of 2% (2023: 2%)
Increase in profit before tax
206
275
Increase in shareholders’ equity
206
275
Decrease of 3% (2023: 3%)
Decrease in profit before tax
(310)
(412)
Decrease in shareholders’ equity
(310)
(412)
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Foreign currency risk
The Group has exposure to foreign currency risk where it has investments in overseas operations which have functional currencies 
other than sterling and are affected by foreign exchange movements. The carrying amounts of the Group’s principal foreign currency 
denominated assets and liabilities are as follows:
Liabilities
Assets
2024
 £’000
2023
(restated*)
 £’000
2024
 £’000
2023
(restated*)
 £’000
Euro
244
258
391
492
Indian rupee
8,465
13,467
6,334
8,049
Turkish lira
1,408
1,354
2,129
1,540
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Foreign currency sensitivity analysis
The following table details the Group’s sensitivity to a decrease in exchange rates with sterling of 5% for the euro (2023: 5%), 10% for the 
Indian rupee (2023: 10%) and 50% for the Turkish lira (2023: 50%). This represents the Directors’ assessment of reasonable possible 
changes in foreign exchange rates. The sensitivity analysis includes only foreign currency denominated financial instruments and adjusts 
their translation at the year end for a change in foreign currency rates.
Euro currency impact
Indian rupee currency impact
Turkish lira currency impact
2024
 £’000
2023
(restated*)
 £’000
2024
 £’000
2023
(restated*)
 £’000
2024
 £’000
2023
(restated*)
 £’000
Profit before tax
(7)
(8)
—
—
(140)
(1)
Shareholders’ equity
(7)
(11)
194
493
(101)
(62)
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
Strategic report
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Financial statements
CPPGroup Plc Annual Report and Accounts 2024
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CPPGroup Plc Annual Report and Accounts 2024
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Notes to the financial statements continued
For the year ended 31 December 2024

29. Financial instruments continued
Credit risk
Credit risk refers to the risk that a counterparty defaults on its contractual obligations resulting in financial loss to the Group. The Group 
does not actively hedge its credit risk.
The Group’s retail trade and insurance receivables are mainly with a broad base of individual customers and are, therefore, not generally 
exposed to any one customer, resulting in low credit risk.
The Group’s wholesale activities can result in material balances existing with a small number of counterparties and, therefore, increased 
credit risk exists. The Group continues to maintain some wholesale contracts and considers that it mitigates this credit risk through good 
quality relationships with counterparties and only partnering with counterparties with established credit ratings. 
Counterparty credit limits are determined in accordance with the Treasury Policy for cash and cash equivalents and the Counterparty 
and Credit Risk Policy for receivables. Any balance that falls into an overdue status is monitored. Further details of the monitoring of and 
provision for overdue debts are outlined for trade and other receivables in note 22.
The carrying amount of financial assets recorded in the consolidated financial statements, which are stated net of expected credit losses 
and impairment losses, represents the Group’s maximum exposure to credit risk.
Liquidity risk
The Group has a policy of repatriation and pooling of funding where possible in order to maximise the return on surplus cash or minimise 
the level of debt required. The Group has significant available cash balances; however, increasingly cash is being generated through our 
Indian operation and is not currently available in its entirety for repatriation to the UK due to its distributable reserves position. The Group 
expects to shortly put in place a mechanism through which it can access its surplus Indian cash in the UK. Group Treasury continually monitors 
the level of short-term funding requirements and balances the need for short-term funding with the long-term funding needs of the Group. 
Additional undrawn facilities that the Group had at its disposal to further reduce liquidity risk are included in note 26. 
Compliance with financial ratios and other covenant obligations of the Group’s bank loans is monitored on a monthly basis by Executive 
Directors and by the Board of Directors at each Board meeting.
Liquidity and interest risk tables
Assets
The following table details the Group’s expected maturity for its non-derivative financial assets, based on the undiscounted contractual 
maturities of the financial assets.
Weighted 
average 
effective 
interest rate
(restated*) 
%
Less than 
 1 month 
£’000
1–3
 months 
£’000
3 months 
to 1 year 
£’000
1–5 
years 
£’000
Over 
5 years 
£’000
Total
 £’000
2023
Non-interest bearing assets
n/a
5,479
4,621
980
597
—
11,677
Variable rate instruments
3.0%
12,269
2,341
4,391
—
—
19,001
17,748
6,962
5,371
597
—
30,678
2024
Non-interest bearing assets
n/a
2,192
630
711
22
—
3,555
Variable rate instruments
3.3%
7,724
1,926
—
—
—
9,650
9,916
2,556
711
22
—
13,205
*	 Restated to reclassify Globiva, Italy and Spain as discontinued on sale or closure of operations. See note 3.
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Financial statements
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29. Financial instruments continued
Liquidity and interest risk tables continued
Liabilities
The following table details the Group’s remaining contractual maturity for its financial liabilities, based on the undiscounted cash flows 
of financial liabilities and the earliest date at which the Group can be required to pay. The table includes both interest and principal cash 
flows and assumes no changes in future base rates.
Less than 
1 month 
£’000
1–3 
months 
£’000
3 months
 to 1 year 
£’000
1–5 years 
£’000
Over 
5 years 
£’000
Total 
£’000
2023
Non-interest bearing liabilities
5,520
16,707
4,661
2,979
235
30,102
Variable rate instruments
78
205
625
2,746
146
3,800
Fixed rate instruments
5
11
48
107
— 
171
5,603
16,923
5,334
5,832
381
34,073 
2024
Non-interest bearing liabilities
6,036
3,672
5,967
1,941
—
17,616
Variable rate instruments
22
44
211
751
—
1,028
Fixed rate instruments
5
11
48
43
—
107
6,063
3,727
6,226
2,735
—
18,751
30. Share capital
Ordinary
shares of 
£1 each 
(thousands)
Deferred 
shares of 
9 pence 
each 
(thousands)
Total 
(thousands)
Called up and allotted
At 1 January 2024
8,847
171,650
180,497
Issue of shares in connection with:
Exercise of share options 
317
—
317
At 31 December 2024
9,164
171,650
180,814
Ordinary 
shares of 
£1 each 
£’000
Deferred 
shares of 
9 pence 
each 
£’000
Total 
£’000
Called up and allotted
 
 
 
At 1 January 2024
8,844
15,413
24,257
Issue of shares in connection with:
 
 
 
Exercise of share options 
317
—
317
At 31 December 2024
9,161
15,413
24,574
Share capital at 31 December 2024 is £24,574,000 (2023: £24,257,000). 
Of the 9,164,804 (2023: 8,847,145) ordinary shares in issue at 31 December 2024, 9,159,804 are fully paid (2023: 8,842,145) and 
5,000 (2023: 5,000) are partly paid.
On 2 July 2024, the CPP Employee Benefit Trust (EBT) purchased 149,405 shares for a total cash consideration of £248,000. The total 
amount paid to acquire the shares has been deducted from the ESOP reserve. As at 31 December 2024, the total number of shares held 
by the EBT was 149,405 (2023: nil).
During the year, the Company issued 317,659 shares to option holders for total consideration of £nil. Further details relating to share 
options are provided in note 31.
The ordinary shares are entitled to the profits of the Company which it may from time to time determine to distribute in respect of any 
financial year or period. 
All holders of ordinary shares shall have the right to attend and vote at all general meetings of the Company. On a return of assets on 
liquidation, the assets (if any) remaining, after the debts and liabilities of the Company and the costs of winding up have been paid or 
allowed for, shall belong to, and be distributed amongst, the holders of all the ordinary shares in proportion to the number of such 
ordinary shares held by them respectively.
Deferred shares have no voting rights, no rights to receive dividends and only very limited rights on a return of capital. The deferred 
shares have not been listed for trading in any market and are not freely transferable.
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Financial statements
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Notes to the financial statements continued
For the year ended 31 December 2024

31. Share-based payment
Equity-settled share-based payments
Current share plans
Share-based payment charges comprise DBP charges of £574,000 (2023: £1,066,000) and 2023 LTIP charges of £223,000 (2023: £56,000). 
These costs are disclosed within administrative expenses, although the DBP share-based payment charge is not included within EBITDA. 
2024
2023
Number 
of share 
options 
(thousands)
Weighted 
average
 exercise
 price 
(£)
Number 
of share 
options 
(thousands)
Weighted 
average
 exercise
 price 
(£)
DBP
Outstanding at 1 January
635
—
—
—
Granted during the year
—
—
635
—
Exercised during the year
(317)
—
—
—
Outstanding at 31 December
318
—
635
—
Exercisable at 31 December 
318
—
317
—
2023 LTIP
Outstanding at 1 January
1,092
—
—
—
Granted during the year
—
—
1,092
—
Outstanding at 31 December
1,092
—
1,092
—
Exercisable at 31 December 
— 
—
—
—
At the year end the DBP had fully vested. 
The options outstanding in the DBP have a remaining contractual life of nil (2023: 0.5 years). The options will lapse if not exercised within 
ten years of grant and will lapse if option holders cease to be employed by the Group. Vesting of DBP options and shares carries no 
performance conditions.
Nil-cost options and conditional shares granted under the 2023 LTIP are not linked to a time-based schedule but will vest subject to 
certain performance conditions, as follows:
Tranche
Share options (number)
Share price target1
Maximum vesting period
Remaining vesting period
1
168,073
£3.70
3 years
1.75 years
2
252,114
£4.75
4 years
2.75 years
3
420,185
£6.00
5 years
3.75 years
Super-Max
252,114
£9.00
6 years
4.75 years
1.	 The share options will vest if the average closing share price of a share on AIM over a period of 90 consecutive calendar days equals or exceeds the share 
price target.
The options will also lapse if not exercised within ten years of grant and will lapse if option holders cease to be employed by the Group. 
The options outstanding in the 2023 LTIP have a remaining contractual life of 3.4 years (2023: 4.4 years).
The principal assumptions underlying the valuation of the options granted during the year at the date of grant are as follows:
DBP
2023 LTIP
Tranche 1
Tranche 2
Tranche 1
Tranche 2
Tranche 3
Super-Max
Valuation model
Black Scholes
Monte Carlo
Weighted average share price
£2.35
£1.35
Weighted average exercise price
—
—
Expected volatility
n/a
60%
Expected life
0.75 years
1.75 years
2.17 years
2.92 years
3.67 years
4.50 years
Risk-free rate
n/a
4.41%
Dividend yield
n/a
0%
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31. Share-based payment continued
Legacy share plans
Administrative expenses include no charge in either the current or prior year arising from the 2016 LTIP. The 2016 LTIP is closed and 
no further awards will be made under these plans. There were no options granted in either the current or prior year.
Details of share options outstanding during the period under these plans are as follows:
2024
2023
Number 
of share 
options 
(thousands)
Weighted 
average
 exercise
 price 
(£)
Number 
of share 
options 
(thousands)
Weighted 
average
 exercise
 price 
(£)
2016 LTIP
Outstanding at 1 January
1
—
3
—
Exercised during the year
—
—
(1)
—
Lapsed during the year
—
—
(1)
—
Forfeited during the year
—
—
—
—
Outstanding at 31 December
1
—
1
—
Exercisable at 31 December 
1
—
1
—
All outstanding nil-cost options and conditional shares granted under the 2016 LTIP have vested. These options will lapse if not exercised 
within ten years of grant and will lapse if option holders cease to be employed by the Group. There have been nil (2023: 1,000) 2016 LTIP 
options exercised in the current year. 
The options outstanding in the 2016 LTIP had no remaining contractual life in either the current or prior year.
Cash-settled share-based payments
CAP
The CAP is a cash-based plan targeted at certain EMC members. The maximum aggregate amount that can be paid under the CAP 
is £1,500,000. 
Tranche
CAP amount
Share price target
Maximum vesting period
Remaining vesting period
1
£150,000
£3.70
3 years
1.75 years
2
£600,000
£4.75
4 years
2.75 years
3
£750,000
£6.00
5 years
3.75 years
The performance conditions associated with the CAP are the same as those under Tranches 1, 2 and 3 of the 2023 LTIP.
The Group has recognised CAP charges in the year of £59,000 (2023: £15,000) which are disclosed within administrative expenses. The 
Group has accrued liabilities for the CAP of £74,000 (2023: £15,000) which are included in trade creditors and other payables in note 24.
2016 LTIP
The Group granted certain employees with notional share options that require the Group to pay the intrinsic value of the notional 
share to the employee at the date of exercise. The notional share options have the same requirements and conditions as the 2016 LTIP. 
No further awards will be made under the 2016 LTIP. The Group has recorded a total credit in relation to cash-settled awards in the year 
of £nil (2023: £3,000) which is disclosed within administrative expenses. The Group has liabilities for its cash-settled awards of £7,000 
(2023: £7,000) which are included in trade creditors and other payables in note 24. 
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Notes to the financial statements continued
For the year ended 31 December 2024

32. Non-controlling interests
At 1 January 2024 the Group had a 51% majority interest in Globiva, a company incorporated in India.
On 21 August 2024, there was a share buy back by Globiva Services Private Limited reducing the Group’s holding in the company from 51% 
to 35% which reclassified the holding to a fair value equity investment from a consolidated joint venture. The equity investment was sold 
on 9 September 2024. Total consideration for both parts of the disposal was £3,804,000 (INR 415.4 million).
The summarised financial information and resultant non-controlling interest for Globiva are detailed below and disclosed before 
intercompany eliminations.
Summarised balance sheet
2024
 £’000
2023
 £’000
Current assets
—
6,874
Current liabilities
—
(3,263)
Net current assets
—
3,611
Non-current assets
—
3,193
Non-current liabilities
—
(2,569)
Net assets
—
4,235
Accumulated net assets attributable to non-controlling interests at 49%
—
2,257
Summarised income statement
2024 
£’000
2023 
£’000
Revenue
11,292
15,405
Profit before taxation
426
865
Taxation
(470)
269
(Loss)/profit for the year
(44)
1,134
Other comprehensive expense
(206)
(207)
Total comprehensive (expense)/income
(250)
927
Total comprehensive (expense)/income attributable to non-controlling interests
(123)
454
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Financial statements
CPPGroup Plc Annual Report and Accounts 2024
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33. Reconciliation of operating cash flows
2024 
£’000
2023
 £’000
Loss for the year
(3,612)
(8,099)
Adjustments for:
Depreciation and amortisation
3,133
2,770
Share-based payment charge
709
1,134
Impairment loss on intangible assets
— 
178
Impairment loss on property, plant and equipment 
— 
40
Loss on disposal of property, plant and equipment
54
24
Loss on disposal of intangible assets
—
31
Loss on disposal of discontinued operations
131
— 
Other gains and losses
(1,982)
—
Effects of hyperinflation
(70)
(82)
Investment revenues
(447)
(749)
Finance costs
485
486
Income tax charge
2,635
1,960
Operating cash flows before movements in working capital
1,036
(2,307)
(Increase)/decrease in inventories
(3)
78
Decrease/(increase) in contract assets
1,044
(1,259)
Decrease in receivables
3,232
4,270
(Decrease)/increase in payables
(8,157)
832
(Decrease)/increase in contract liabilities
(1,974)
833
Decrease in insurance liabilities
(62)
(6)
(Decrease)/increase in provisions
(1,824)
3,096
Cash (used in)/from operations
(6,708)
5,537
Income taxes paid
(3,030)
(1,927)
Net cash (used in)/from operating activities
(9,738)
3,610
Reconciliation of net funds
Note
At 
1 January
 2024
 £’000
Cash flow 
£’000
Foreign
 exchange
 and other 
non-cash 
movements
£’000
At 
31 December 
2024 
 £’000
Net cash per cash flow statement
24
19,001
(9,100)
(251)
9,650
Financing activities:
Lease liabilities
26
(3,799)
966
1,805
(1,028)
Borrowings due outside of one year:
– Unamortised issue costs
27
105
— 
(39)
66
Total movement from financing activities
(3,694)
966
1,766
(962)
Total net funds 
15,307
(8,134)
1,515
8,688
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CPPGroup Plc Annual Report and Accounts 2024
100
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Notes to the financial statements continued
For the year ended 31 December 2024

34. Related party transactions
Transactions with associated parties
In the year, up to the date of disposal, the Group incurred fees of £1,000 plus VAT (2023: £10,000) for services rendered from KYND, 
which were payable under 14-day credit terms. 
Transactions with related parties
There have been no transactions with related parties in the current year which have not already been disclosed. 
Remuneration of key management personnel
The remuneration of the Directors and senior management team, who are the key management personnel of the Group and Company, 
is set out below:
2024 
£’000
2023 
£’000
Short-term employee benefits
1,275
1,412
Post-employment benefits
22
20
Share-based payments 
399
593
1,696
2,025
Required disclosures regarding remuneration of the Directors are included in the Directors’ Remuneration Report on pages 47 to 50.
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CPPGroup Plc Annual Report and Accounts 2024
101

Alternative performance measures
In reporting financial information, the Group presents alternative performance measures (APMs), which are not defined or specified under 
the requirements of UK IAS. 
The Group believes that these APMs, which are not considered to be a substitute for or superior to UK IAS measures, provide stakeholders 
with additional helpful information on the performance of the business. The APMs are consistent with how the business performance is 
planned and reported within the internal management reporting to the Board and Audit Committee. Some of these measures are also used 
for the purpose of setting remuneration targets.
The key APMs that the Group uses include EBITDA and constant currency measures. Definitions of these are presented in the table below.
APM
Closest equivalent 
statutory measurement
Reconciling to 
statutory measures
Definition and purposes
Core revenue
Revenue
Consolidated income 
statement and note 5
Core revenue excludes the Legacy businesses which are in the process 
of being exited or closed. The Group considers this to be an important 
measure in illustrating the future performance of the Group. 
EBITDA
Operating profit
Consolidated income 
statement and note 5
Operating profit before the impact of depreciation, amortisation 
and exceptional items. The Group considers this to be an important 
measure of Group performance and is consistent with how the business 
performance is reported to and assessed by the Board and the 
Audit Committee. 
Underlying  
(loss)/earnings 
per share 
Earnings per share
Note 13
Profit after tax attributable to equity holders of the Company and 
before the impact of exceptional items (adjusted for tax), divided by 
the weighted average number of ordinary shares in issue during the 
financial year.
Constant 
currency basis
Revenue, 
operating profit
Page 103
The year-on-year change in revenue and EBITDA from retranslating 
the prior year reported results at the exchange rates applied in the 
current year. These measures are presented as a means of eliminating 
the effects of exchange rate fluctuations on the year-on-year 
reported results.
Annualised 
Recurring Revenue
Revenue
Not applicable
Annualised revenue streams relating to our Blink business. This does 
not include any one-off billing. Technology businesses in rapid growth 
phases are often valued by a multiple of their Annualised Recurring 
Revenue.
Live policies/
customers
None 
Not applicable 
The total number of active policies that provide continuing cover 
or services to policyholders.
Annual 
renewal rate
None 
Not applicable 
The net amount of annual retail policies remaining on book after the 
scheduled renewal date, as a proportion of those available to renew.
Net funds
None 
Not applicable 
Total cash and cash equivalents less borrowings and less lease liabilities.
Cost/income ratio
None
Not applicable 
Cost of sales (excluding commission) and administrative expenses 
(excluding depreciation, amortisation and exceptional items) as 
a proportion of total revenue.
Glossary
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CPPGroup Plc Annual Report and Accounts 2024
102

Constant currency tables (restated*)
Core operations
Legacy
 operations
India
Turkey
Blink
Central
 functions
Core total
Legacy 
Total
2024 (£’000)
Revenue
145,401
8,610 
1,065
—
155,076
1,350
156,426
EBITDA
6,630
1,406
(2,706)
(3,534)
1,796
(368)
1,428
2023 (£’000)
Revenue
160,972
4,675
816
— 
166,463
6,970
173,433
EBITDA
5,848
1,153
(1,792)
(4,672)
536
804
1,340
Foreign exchange movements (£’000)
Revenue
(6,069)
(1,243)
82
—
(7,230)
—
(7,230)
EBITDA
(227)
(308)
126
—
(408)
—
(408)
2023 at 2024 average exchange rates (£’000)
Revenue
154,903
3,432
898
—
159,233
6,970
166,203
EBITDA
5,621
845
(1,666)
(4,672)
128
804
932
Year-on-year movement at constant exchange rates (%)
Revenue
(6)%
151%
19%
—
(3)%
(81)%
(6)%
EBITDA
18%
66%
(62)%
24%
1,303%
(146)%
53%
*	 Restated to reclassify Spain, Italy and Globiva as discontinued on sale or closure of operations. See note 3.
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CPPGroup Plc Annual Report and Accounts 2024
103

Corporate centre
CPPGroup Plc
6 East Parade 
Leeds 
LS1 2AD 
United Kingdom
Tel: +44 (0)113 487 7350 
https://.corporate.cppgroup.com 
Country operation offices
UK
6 East Parade 
Leeds 
LS1 2AD 
United Kingdom
Tel: +44 (0)113 487 7350 
Blink CPP Innovation Limited
Registered office address: 
Grant Thornton 
13–18 City Quay 
Dublin 2 
Ireland 
D02E D70
Business address: 
4th Floor  
Glandore 
City Quarter  
Cork 
County Cork 
T12 Y3ET 
Ireland
Tel: +353 1 680 5805
Blink Parametric UK Limited
6 East Parade 
Leeds 
LS1 2AD 
United Kingdom
Tel: +44 (0)113 487 7350 
Turkey
Donmezler Plaza 
Kat:4 
Cevizli Mah. Fil Yokşu Sok. No 34-36 
34846 Maltepe, Istanbul 
Turkey
Tel: +90 216 665 25 25 
Fax: +90 216 665 25 26
India
Registered office address: 
A-370, Second Floor 
Kalkaji 
New Delhi – 110019 
India
Business address: 
Ground Floor, Wing-A 
Golf View Corp, Tower-A 
Golf Course Road, DLF-V 
Sector 42, Gurgaon–122002 
Haryana 
India
Tel: +91 124 409 3900 
Fax: +91 124 404 1004
Malaysia
Registered office address: 
Unit 30-01, Level 30, Tower A,  
Vertical Business Suite 
Avenue 3, Bangsar South 
No. 8, Jalan Kerinchi 
59200 
Kuala Lumpur 
W.P. Kuala Lumpur 
Malaysia
Company offices
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Shareholder information
Registered office:
CPPGroup Plc
6 East Parade  
Leeds  
LS1 2AD  
United Kingdom
Tel: +44 (0)113 487 7350
The Company’s shares are listed on AIM. Company information 
and share price details are available on the corporate website 
at corporate.cppgroup.com.
Company registration number: 
07151159 
Nominated adviser and broker: 
Panmure Liberum
Ropemaker Place  
Level 12 
25 Ropemaker Street 
London 
EC2Y 9LY 
Auditor: 
PKF Littlejohn 
3rd Floor 
One Park Row  
Leeds 
LS1 5HN
Legal adviser: 
Squire Patton Boggs 
6 Wellington Place  
Leeds 
LS1 4AP 
Media consultant:
Alma Strategic Communications
71–73 Carter Lane 
London 
EC4V 5EQ
Investor relations consultant: 
h2Radnor
68 King William Street 
London 
EC4N 7HR
Shareholders who have a query regarding their 
shareholding should contact the Company’s share 
registrar at: 
MUFG Corporate Markets 
Central Square 
29 Wellington Street 
Leeds 
LS1 4DL
Tel: +44 (0)371 664 0300 
When contacting the registrar please have the investor code and 
information relating to the name and address in which the shares 
are held. 
Investor relations 
Requests for further copies of the Annual Report and Accounts, 
or other investor relations enquiries, should be addressed to the 
Company Secretary at the registered office.
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CPPGroup
6 East Parade
Leeds LS1 2AD
United Kingdom 
Tel: +44 (0)113 487 7350
cppgroup.com