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Craft Brew Alliance Inc

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Industry Beverages - Alcoholic
Employees 501-1000
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FY2011 Annual Report · Craft Brew Alliance Inc
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CRAFT BREW ALLIANCE, INC.  (HOOK)

  10-K

Annual report pursuant to section 13 and 15(d)
Filed on 03/14/2012
Filed Period 12/31/2011

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                    
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
FORM 10-K

____________________
x           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended: December 31, 2011
OR
o           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Commission File Number: 0-26542

CRAFT BREW ALLIANCE, INC.

(Exact name of registrant as specified in its charter)

Washington
(State or other jurisdiction of incorporation or organization)

91-1141254
(I.R.S. Employer Identification No.)

929 North Russell Street
Portland, Oregon
(Address of principal executive offices)

97227-1733
(Zip Code)

Registrant’s telephone number, including area code:  (503) 331-7270

Securities Registered pursuant to Section 12(b) of the Act:
Title of each class
Common Stock, $0.005 par value

Name of each exchange on which registered
The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act: None
____________________

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes o   No x

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes o  No x

Indicate  by  check  mark  whether  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934
during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing
requirements for the past 90 days: Yes x  No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to
be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that
the registrant was required to submit and post such files). Yes x  No o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best
of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K, or any amendment to this
Form 10-K.   x

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer  or  a  smaller  reporting  company.  See
definition  of  “accelerated  filer,”  “large  accelerated  filer”  and  “smaller  reporting  company”  in  Rule  12b-2  of  the  Exchange  Act.  Large  accelerated  filer
o   Accelerated filer x   Non-accelerated filer o (Do not check if a smaller reporting company)     Smaller reporting company o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o  No x

The aggregate market value of the common equity held by non-affiliates of the registrant as of the last day of the registrant’s most recently completed second
quarter on June 30, 2011 (based upon the closing price of the registrant’s common stock, as reported by the NASDAQ Stock Market, of $8.61 per share) was
$89,701,391.

The number of shares outstanding of the registrant’s common stock as of March 5, 2012 was 18,844,817 shares.

Portions of the registrant’s definitive Proxy Statement for the 2012 Annual Shareholders’ Meeting are incorporated by reference into Part III.

Documents Incorporated by Reference

    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
   
CRAFT BREW ALLIANCE, INC.
2011 FORM 10-K ANNUAL REPORT
TABLE OF CONTENTS

PART I

PART II

Item 1.

Business

Item 1A.

Risk Factors

Item 1B.

Unresolved Staff Comments

Properties

Legal Proceedings

Mine Safety Disclosures

Item 2.

Item 3.

Item 4.

Item 5.

Item 6.

Item 7.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Selected Financial Data

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Item 8.

Item 9.

Financial Statements and Supplementary Data

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

Item 9A.

Controls and Procedures

Item 9B.

Other Information

Item 10.

Item 11.

Item 12.

Item 13.

Item 14.

Directors, Executive Officers and Corporate Governance

Executive Compensation

PART III

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Certain Relationships and Related Transactions, and Director Independence

Principal Accountant Fees and Services

Item 15.

Exhibits and Financial Statement Schedules

Signatures

PART IV

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INFORMATION REGARDING FORWARD-LOOKING STATEMENTS

This  annual  report  on  Form  10-K  includes  forward-looking  statements.  Generally,  the  words  “believe,”  “expect,”  “intend,”  “estimate,”  “anticipate,”
“project,”  “will,”  ”may,”  “plan”  and  similar  expressions  or  their  negatives  identify  forward-looking  statements,  which  generally  are  not  historical  in
nature.  These  statements  are  based  upon  assumptions  and  projections  that  we  believe  are  reasonable,  but  are  by  their  nature  inherently  uncertain.  Many
possible events or factors could affect our future financial results and performance, and could cause actual results or performance to differ materially from
those expressed, including those risks and uncertainties described in “Item 1A. - Risk Factors” and those described from time to time in our future reports
filed with the Securities and Exchange Commission. Caution should be taken not to place undue reliance on these forward-looking statements, which speak
only as of the date of this annual report.

In  this  report,  we  rely  on  and  refer  to  information  regarding  industry  data  obtained  from  market  research,  publicly  available  information,  industry
publications, U.S. government sources or other third parties. Although we attempt to utilize third-party sources of information that we believe to be materially
complete, accurate and reliable, there is no assurance of the accuracy, completeness or reliability of third-party information.

THIRD-PARTY INFORMATION

PART I

Item 1.

Business

Overview

Craft Brew Alliance (formerly known as Craft Brewers Alliance) is the union of three unique pioneering craft breweries:

Redhook Ale Brewery founded by Gordon Bowker and Paul Shipman in 1981 in Seattle, Washington;

•
• Widmer Brothers Brewing founded by brothers Kurt and Rob Widmer in 1984 in Portland, Oregon; and
•

Kona Brewing Co. founded by father and son team Cameron Healy and Spoon Khalsa in 1994 in Kona, Hawaii.

Since our formation, we have focused our business activities on satisfying consumers through the brewing, marketing and selling of high-quality craft beers in
the  United  States.  Today,  as  an  independent  craft  brewer,  we  possess  several  distinct  and  ownable  advantages  unique  in  the  craft  beer  category.  These
advantages are rooted and leveraged through the combination of our innovative portfolio of distinct, authentic brands; national sales and marketing reach with
seamless national distribution; bi-coastal breweries with significant available capacity; and five brew pubs supporting consumer awareness and research and
development.

We operate in two segments: Beer Related operations and Pubs and Other. Beer Related operations include the brewing and sale of craft beers from our five
breweries.  Pubs and Other operations primarily include our five pubs, four of which are located adjacent to our breweries.

We proudly brew our Widmer Brothers, Redhook and Kona beers in each of our three company-owned mainland production breweries that are located in
Portsmouth, New Hampshire (“New Hampshire Brewery”); Portland, Oregon (the “Oregon Brewery”), which is our largest brewery; and in the Seattle suburb
of Woodinville, Washington (“Washington Brewery”). Our brewery located in Kailua-Kona, Hawaii (“Hawaiian Brewery”) brews our Kona branded beers.
We also own and operate a small manual style brewery, primarily used for small batch production and innovative brews, at the Rose Quarter in Portland,
Oregon.

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In  all  50  states,  we  are  wholly  aligned  with  the  distributors  who  are  part  of  the  Anheuser-Busch,  LLC  (“A-B”)  distribution  network.  We  sell  our  beers
primarily  to  these  wholesalers  via  a  Master  Distributor  Agreement  (“A-B  Distributor  Agreement”)  with  A-B.  Redhook  and  Widmer  Brothers  beers  are
distributed in all 50 states and Kona beers are distributed in 29 states. Separate from our A-B wholesalers, we maintain an independent sales and marketing
organization complete with resources across the key functions of brand management, field marketing, field sales, and national retail sales.

Acquisition of Kona Brewery, LLC (“Kona”)

As a result of the closing of the merger with Kona Brewing Co., Inc. (the “KBC Merger”) on October 1, 2010, Kona became a wholly-owned subsidiary and,
accordingly, Kona’s results of operations are included in our consolidated results of operations from that date. Prior to the KBC Merger, we accounted for our
20% equity ownership interest in Kona under the equity method of accounting. We acquired Kona Brewing Co., Inc. (“KBC”) in exchange for $6.2 million in
cash and 1,667,000 shares of our common stock with a value of $11.7 million.

Sale of Equity Interest in Fulton Street Brewery, LLC (“FSB”)

On May 2, 2011 we sold our 42% equity interest in FSB to A-B for $16.3 million.

Industry Background

We  are  a  brewer  in  the  craft  brewing  segment  of  the  U.S.  brewing  industry.  The  domestic  beer  market  is  comprised  of  ales  and  lagers  produced  by  large
domestic brewers, international brewers and craft brewers. Shipments of craft beer in the United States are estimated by industry sources to have increased by
approximately 14.5% in 2011 over 2010 and by 11.4% for 2010 over 2009. Although the overall domestic market experienced a decrease in 2011, the craft
beer  segment  continued  its  growth  and  captured  market  share  from  the  rest  of  the  domestic  market.  Craft  beer  shipments  in  2011  and  2010  were
approximately 5.5% and 4.9%, respectively, of total beer shipped in the U.S. Approximately 11.3 million barrels and 9.9 million barrels, respectively, were
shipped in the United States by the craft beer segment during 2011 and 2010, while total beer sold in the U.S., including imported beer, was 204.9 million
barrels and 208.0 million barrels, respectively. Compared with the other segments of the U.S. brewing industry, craft brewing is a relative newcomer. Twenty
years ago, Redhook and Widmer Brothers Brewery were among the approximately 200 craft breweries in operation. At the end of 2011, the number of craft
breweries in operation had grown to 1,900. Industry sources estimate that craft beer produced by regional and national craft brewers, similar to us, accounts
for approximately two-thirds of total craft beer sales, with one-third of the production brewed by smaller craft breweries.

The recent competitive environment has been characterized by two divergent trends; the number and diversity of craft brewers have significantly increased
while, simultaneously, the national domestic brewers have acquired or been acquired by other national domestic and foreign brewers. In 2011, according to
industry sources, A-B and MillerCoors accounted for more than 85% of total beer shipped in the United States, excluding imports. Certain national domestic
brewers  have  invested  in  existing  smaller  craft  breweries  and  created  separate  craft-focused  divisions  in  an  effort  to  capitalize  on  the  growing  craft  beer
segment.

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Business Strategy

Our consumer mission is to satisfy more consumers, at more times, in more locations through more authentic, distinct craft beer and brands than any other
competitor.

The central elements of our business strategy include:

•

•

•

•

An innovative portfolio of distinct, authentic craft beer brands. We have brought together a collection of brands from original innovators in the
craft beer industry to enable us to match individual brands to a variety of consumer preferences. Through beer taste profiles and brand personalities,
customers are able to forge a strong relationship with the targeted brands. The breadth of our product offerings also provides consumers with the
opportunity to match specific consumer occasions with a product in our brand families.

National sales and marketing reach combined with seamless national distribution. We believe that we are able to leverage our national sales and
marketing capabilities and complementary brand families to create a unique identity in the distribution channel and with the consumer. We believe
that  the  combination  of  the  complementary  brand  families  promoted  by  one  integrated  sales  and  marketing  organization  delivers  both  financial
benefits and greater impact at the point of sale. We have invested in technologies that allow us to not only focus our brand families and product
offerings on those markets and regions that represent the most significant opportunities, but also measure the results of those efforts. Our sales force
has  been  structured  to  be  able  to  call  on  all  retail  channels  nationally,  including  grocery,  drug  and  convenience  stores,  where  most  other  craft
brewers are not able to do so.

We distribute our products in substantially all of our markets through A-B’s wholesale distribution network. A-B’s domestic network consists of
more than 510 independent wholesale distributors, most of which are geographically contiguous, and 14 wholesale distributors owned and operated
by A-B. This distribution relationship with A-B has offered efficiencies in logistics and product delivery, state reporting and licensing, billing and
collections.  We  have  realized  these  efficiencies  while  maintaining  full  autonomy  over  the  production,  sale  and  marketing  of  our  products  as  an
independent company. Recent developments in the relationship between A-B and its independent wholesalers have led to an increase in craft and
specialty brewers with access to this channel.

Bi-coastal  brewing  capability  with  significant  additional  capacity.  Our  breweries  are  located  on  both  coasts  and  in  Hawaii,  which  allows  for
efficient brewing and distribution of our beers. Each of our breweries is modern and has flexible production capabilities. Our New Hampshire and
Oregon  Breweries  have  room  for  bolt-on  capacity  additions.  We  prefer  to  own  and  operate  all  of  our  breweries  to  optimize  the  quality  and
consistency  of  our  products  and  to  achieve  greater  control  over  our  production  costs.  We  may  engage  third  party  brewers  to  provide  contract
brewing  from  time  to  time  to  further  expand  our  packaging  and  brand  offerings.  We  believe  that  maximizing  the  production  under  our  direct
ownership and through selection of accomplished and expert partners is critical to our success. Further, we believe that our ability to engage in
ongoing product innovation and to control product quality provides critical competitive advantages. Our highly automated breweries are designed
to produce beer in smaller batches relative to the national domestic brewers, thereby allowing us to brew a wide variety of brand offerings. We
believe  that  our  investment  in  brewing  and  logistic  technologies  enables  us  to  minimize  brewery  operating  costs  and  consistently  produce
innovative beer styles and tastes.

Five  brew-pub  restaurants  supporting  consumer  awareness  and  research  and  development.  Our  five  brew-pub  restaurants  allow  us  to  interact
directly  with  over  one  million  consumers  annually  in  our  home  markets,  which  creates  a  sense  of  brand  loyalty.  Our  brewers  are  continually
experimenting with new and different varieties of hops and malts in all styles of beer. Our brew-pubs provide us with the opportunity to bring those
beers to market in test-size batches in order to understand their strengths prior to releasing them on a national level.

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Beers

Our beer portfolio is comprised of the Widmer Brothers, Redhook and Kona brand families.

We produce a variety of specialty craft beers using traditional European brewing methods adapted by American innovation and invention. We brew our beers
using high-quality hops, malted barley, wheat, rye and other natural and traditional ingredients. To help maintain full flavor, our products are not pasteurized
and we apply a freshness date to our products for the benefit of wholesalers and consumers. We generally distribute our products in glass bottles and kegs.

Within each brand family, we have created several types and styles of craft beer that align with a variety of consumer taste preferences. We have created year-
round brands and flagship brands that help define our brand families’ identities; these are the brands that consumers usually think of when they think of our
brand families, and are usually the most widely available.

Seasonal brand offerings provide the consumer compelling variety on the retail shelf or at the pub, restaurant or bar. Many of these brand offerings are brewed
to  match  the  seasonal  change  in  weather,  specific  events  (e.g.  Oktoberfest)  or  popular  activities  and  are  replaced  with  new  offerings  when  the  season  or
conditions change. These brands allow our brewers to experiment and innovate with ingredients and brewing styles. Additionally, each of the brand families
has developed a wide range of high-end brands, some of which are offered as limited releases, that are offered exclusively at our restaurants and pubs.

Given the long relationship that many consumers have had with each of the brands and the growing consumer interest in high-end craft beers, we have also
developed a select group of higher-end specialty beers that are brewed, bottled and packaged in a manner befitting the unique nature of these beers. Our high-
end brands are marketed toward the beer connoisseur, a rapidly emerging class of consumer within the craft beer segment. We have deliberately limited the
shipment volumes associated with our high-end beers to retain the rarity and uniqueness of these beers to the connoisseur community.

The brands within each of the brand families are categorized below, with details provided for key year round contributors within each of the families. These
brands are usually offered both in draft and packaged formats.

Widmer Brothers Beers
The Widmer Brothers beers are unique interpretations of classic beer styles meant to expand beer drinkers’ perceptions of these styles; they frequently use
newly developed hop varieties and unusual ingredients in their recipes. Key brands within the Widmer Brothers brand family are:

Widmer Brothers Hefeweizen

•

Widmer  Brothers  Hefeweizen.  The  top  selling  beer  within  the  brand  family  is  a  golden,  cloudy  wheat  beer  with  a  pronounced  citrus  aroma  and
flavor. This beer is intentionally left unfiltered to create its unique appearance and flavor profile and is usually served with a lemon slice to enhance
the beer’s natural citrus notes. This beer’s relatively low alcohol content by volume makes it perfect for consumption as a session beer. Its most
recent award, among many, was the 2008 World Beer Cup Gold medal winner for the American-style Hefeweizen category.

Widmer Brothers core beers

•

Drifter Pale Ale (“Drifter”). Drifter possesses a unique citrus character, smooth drinkability, and a distinctive hop character. Brewed with generous
amounts of Summit hops, a variety known for its intense citrus flavors and aromas, this beer has a taste unique to the Pale Ale category. This beer
started as a seasonal offering, becoming a year round brand in 2009, and was a Great American Beer Festival (“GABF”) Silver Medal Winner in
2006 for the American-style Pale Ale category.

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•

•

Drop Top Amber Ale. A 2010 World Beer Cup Gold Medal Winner and a 2008 GABF Gold Medal Winner.

Rotator India Pale Ale (“IPA”). Rotator IPA is a unique series of beers, offered in limited quantities, which change throughout the year to highlight
different hops and styles.

Widmer Brothers high-end beers

•

•

•

Series 924. Named for the Oregon Brewery’s address, the beers in this brand are made for those who share our passion for the art of brewing and
the taste for authentic beers. Initial beers in the 924 Series include the Nelson Imperial IPA and the Pitch Black IPA, which is a Pacific Northwest
twist on a traditional IPA, brewed in the style of a Cascadian Dark, an emerging style. Beers in this brand are offered as a draft product and as a
four pack for bottles. Pitch Black IPA was the 2009 GABF Gold Medal Winner.

Brothers’ Reserve. This brand is the specialty high-end offering for the Widmer Brothers brand, with only two offerings a year. The beers chosen
for this brand reflect the passion and uniqueness of the Widmer brothers and are extremely limited. The brand is focused on the knowledgeable and
enthusiastic beer lover who is looking for something exclusive, rare and collectible.

Alchemy Project. Named for the proprietary hop blend that serves as the foundation for many Widmer Brothers beers, the Alchemy Project is a new
series of vintage-dated beers that can be enjoyed immediately or cellared for years. Barrel Aged Brrbon ’11 was the first release under the Alchemy
Project in the fall of 2011.

Widmer Brothers seasonal beers

•

•

•

•

Citra Blonde. A very smooth, light, refreshing beer for summer time. Features Citra hops.

Okto. Full bodied with malty flavor, containing a floral aroma and finish. Available late summer and fall.

Brrr. A bold, hoppy northwest red ale brewed with a sweet candy finish for the cold winter months.

W Series. Designed to demonstrate our brewers’ creativity, brewing a variety of styles. Available as the Widmer Brothers spring seasonal.

Redhook Beers
The Redhook family of beers is comprised of sessionable (lower alcohol by volume) and approachable beers with character that push style boundaries without
being over the top. Key brands within the Redhook family are:

Redhook core beers

•

•

Long Hammer IPA (“Long Hammer”). Long Hammer is the top-selling beer within the brand family and is an English pub-style bitter ale with a
bold hop aroma and profile that is not overpoweringly bitter.

Redhook Pilsner (“Pilsner”). Pilsner is the newest addition to Redhook’s core lineup; a crisp, easy-drinking, golden lager that is modeled after
historic beers originally brewed in Plzen, Czechoslovakia.

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•

•

•

•

Redhook ESB (“ESB”). ESB is modeled after the high-end Extra Special Bitters found in classic English pubs. ESB is a rich, full-bodied amber ale
with a smooth flavor profile featuring toasted malts and a pleasant finishing sweetness.

Copperhook Ale. A brilliant copper-colored ale with distinctive caramel notes and a clean refreshing finish.

Blueline Series. This brand is the high-end offering from the Redhook brand family for the West Coast beer drinker. These beers are hand crafted
by the brewers and are available at our Washington Brewery pub, as well as at select restaurants, bottle shops, and public houses in the Seattle,
Washington area.

Brewery Backyard Series. This brand is produced at our New Hampshire Brewery as a draft product available only at the brewery’s pub and at
select local establishments. These high-end beers are experimental in nature and designed to appeal to craft beer connoisseurs and the community
of self-described beer geeks. Like the Blueline Series, the Brewery Backyard Series is intended to be locally-relevant.

Redhook seasonal beers

•

•

•

Nut Brown Ale. A medium-bodied, brown ale with a fresh aroma. Available late winter and spring.

Winterhook Winter Ale. Red chestnut in color and full-bodied with a toasty, complex profile. Available late fall and winter.

Wit.  Redhook’s  twist  on  the  Belgian  style  is  the  addition  of  fresh  ginger,  which  adds  a  refreshing  snappiness  to  this  lighter-bodied  wheat  beer.
Redhook Wit is available during the summer months.

Kona Beers
The Kona brand family is comprised of beers that deliver the authentic essence of the Hawaiian Islands that is “Always Aloha.” The Aloha Series in the Kona
brand family uses ingredients that are unique to the Islands. Key brands within the Kona brand family are:

Kona core beers

•

•

Longboard Island Lager (“Longboard”). Kona’s top selling beer and flagship brand is a traditionally brewed lager with a delicate, slightly spicy
hop aroma that is complimented by a fresh, malt-forward flavor and a smooth, refreshing finish.

Fire Rock Pale Ale (“Fire Rock”). Fire Rock is a crisp, “Hawaiian Style” pale ale with pronounced citrus and floral hop aromas and flavors that are
backed up by a generous malt profile.

Kona seasonal beers

•

•

Koko Brown Ale (“Koko”). Koko is an American brown ale with a deep amber color and rich mahogany hues. This ale has a smoky, roasted nut
aroma and flavor, with a coconut twist. Koko Brown Ale is Kona’s spring seasonal.

Pipeline Porter (“Pipeline”). Pipeline is smooth and dark, with a distinctive, roasty aroma and earthy flavor. This ale is brewed with fresh 100%
Kona coffee to impart a rich complexity not found in many beers. Available fall and winter.

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•

Wailua Wheat (“Wailua”). Wailua is a golden, sun-colored ale with a bright, citrusy flavor.  This beer is brewed with a touch of tropical passion
fruit to impart a slightly tart and crisp finish. Available late spring and summer.

Kona variety packs

•

Kona Island Hopper and Big Kahuna Variety Packs. Kona offers two variety packs: Island Hopper variety 12-packs and Big Kahuna variety 24-
packs.  Both  packages  include  the  brewery’s  flagship  Longboard  Island  Lager  along  with  Fire  Rock  Pale  Ale  and  then  two  of  our  Aloha  Series
seasonal offerings: Koko Brown, Wailua Wheat, and Pipeline Porter.

New Products and Brands
In an effort to stay current with consumer style and flavor preferences, we routinely analyze consumer trends and behavior, trends in other food and beverage
segments, and our brand families and product offerings to identify beer styles or consumer taste preferences that appear to be under-served or not currently
addressed. After identifying a potential new product offering, we will either tap into our brewing recipe library to determine if we have offered the targeted
style either on a one-time basis or as a limited seasonal run or will use our pilot brewing system to create an experimental new beer. We may then offer this
experimental  new  brew  directly  to  consumers  through  on-premise  test  marketing  at  our  own  pubs  and  at  exclusive  retail  sites.    If  the  initial  consumer
reception of an experimental or new brew appears to meet the desired taste profile, we develop a brand identity to solidify the consumer perception of the
product. We believe that our continued success is based on our ability to be attentive and responsive to consumer desires for new and distinctive tastes, and
our capacity to meet these desires with original and novel taste profiles while maintaining consistently high product quality.

Contract Brewing
In  order  to  profitably  use  excess  capacity,  we  have  entered  into  two  contract  brewing  arrangements  under  which  we  produce  beer  in  volumes  and  per
specifications  as  designated  by  third  parties.  During  2011,  we  shipped  49,300  barrels  under  these  contract  brewing  arrangements.    We  believe  our
relationships with our contract brewing clients are strong and we expect volumes to remain consistent in future periods.

Brewing Operations

Brewing Facilities
We  use  highly  automated  brewing  equipment  at  our  four  production  breweries  and  also  operate  a  smaller,  manual  brewpub-style  brewing  system.  Our
breweries consist of the following:

•

•

•

•

•

Oregon Brewery. Our Oregon Brewery is our largest capacity production brewery, consisting of a 230 barrel brewing system with an annual
capacity of 455,000 barrels.

Washington Brewery. Our Washington Brewery utilizes a 100 barrel brewing system and has an annual capacity of 220,000 barrels.

New Hampshire Brewery. Our New Hampshire Brewery utilizes a 100 barrel brewing system and has an annual capacity of 215,000 barrels. It
uses an anaerobic waste-water treatment facility that completes the process cycle.

Hawaiian Brewery. Our Hawaiian Brewery, which was acquired with the KBC Merger, utilizes a 25 barrel brewing system and has an annual
capacity of 10,000 barrels. During 2010, the Hawaiian Brewery installed a 229-kilowatt photovoltaic solar energy generating system to supply
approximately 50 percent of its energy requirements through renewable energy.

Rose Quarter Brewery. Our Rose Quarter Brewery maintains a 10 barrel pilot brewing system at the Rose Quarter sports arena in Portland,
Oregon and is our smallest brewery.

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Packaging
We  package  our  craft  beers  in  bottles,  kegs  and,  for  the  Hefeweizen  brand,  5-liter  steel  cans.  All  of  our  production  breweries,  with  the  exception  of  the
Hawaiian Brewery, have fully automated bottling and keg lines. The bottle filler at all of the breweries utilizes a carbon dioxide environment during bottling,
ensuring  that  minimal  oxygen  is  dissolved  in  the  beer,  extending  the  shelf  life.  During  2011,  we  launched  new  packaging  for  the  Redhook  brand  family,
including a unique glass bottle for all of the brands offered off premise. In February 2012, we added a small, manually operated canning line for our Kona
Longboard Island Lager. We offer an assortment of packages to highlight the unique characteristics of each of our beers and to provide greater opportunities
for customers to drink our beers in more locations and at more events and occasions, matching the active lifestyles and preferences of a greater number of our
consumers.

Quality Control
We  monitor  production  and  quality  control  at  all  of  our  breweries,  with  central  coordination  at  the  Oregon  Brewery.  All  of  the  breweries  have  an  on-site
laboratory where microbiologists and lab technicians supervise on-site yeast propagation, monitor product quality, test products, measure color and bitterness,
and test for oxidation and unwanted bacteria. We also regularly utilize outside laboratories for independent product analysis. In addition, every batch of beer
that we produce goes through a panel of internal testers (our taste panel) who ensure it meets our taste and profile standards.

Ingredients and Raw Materials
We  currently  purchase  a  significant  portion  of  our  malted  barley  from  two  suppliers  and  our  premium-quality  select  hops,  mostly  grown  in  the  Pacific
Northwest, from competitive sources. We also periodically purchase small lots of hops from international sources, such as New Zealand and Western Europe,
which we use to achieve a special hop character in certain beers. In order to ensure the supply of the hop varieties used in our products, we enter into supply
contracts  for  our  hop  requirements.  We  believe  that  comparable  quality  malted  barley  and  hops  are  available  from  alternate  sources  at  competitive  prices,
although there can be no assurance that pricing would be consistent with our current arrangements. We currently cultivate our own yeast supply for certain
strains  and  maintain  a  separate,  secure  supply  in-house.  We  have  access  to  multiple  competitive  sources  for  packaging  materials,  such  as  labels,  six-pack
carriers, crowns, cans and shipping cases.

Distribution

We  are  the  only  craft  brewer  in  the  U.S.  to  have  a  wholly  aligned  distribution  network  through  our  partnership  with  A-B.  This  partnership  provides  us
seamless national distribution, which results in both a highly effective distribution presence in each market and distribution and administrative efficiencies.
Our products are delivered to these retail outlets through this network of local distributors. Our beers are available for sale directly to consumers in draft and
bottles at restaurants, bars and liquor stores, as well as in bottles at supermarkets, warehouse clubs, convenience stores and drug stores. We sell beer directly
to consumers at our brew pubs and breweries.

Our products are distributed in all 50 states, pursuant to a master distributor agreement with A-B that allows us access to A-B’s national distribution network.
For additional information regarding our relationship with A-B, see “Relationship with A-B” below. A-B distributes beer throughout the United States through
a  network  of  more  than  510  independently  owned  and  operated  wholesale  distributors,  most  of  whom  are  geographically  contiguous,  and  14  wholesale
distributors owned and operated directly by A-B. According to industry sources, A-B’s products accounted for 47.9% of total beer shipped by volume in the
United  States  in  2011.  Management  believes  that  our  competitors  in  the  craft  beer  segment  generally  negotiate  distribution  relationships  separately  with
distributors  in  each  locality  and,  as  a  result,  typically  distribute  through  a  variety  of  wholesalers  representing  differing  national  beer  brands  with
uncoordinated territorial boundaries.

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In 2011 and 2010, we sold approximately 611,200 barrels and 574,900 barrels, respectively, to the wholesalers in A-B’s distribution network through the A-B
Distributor Agreement, accounting for 90.9% and 94.6%, respectively, of our shipment volume for the corresponding periods.

Sales and Marketing

We  promote  our  products  through  a  variety  of  means,  including  i)  creating  and  executing  a  range  of  advertising  programs;  ii)  training  and  educating
wholesalers  and  retailers  about  our  products;  iii)  promoting  our  name,  product  offerings  and  brands,  and  experimental  beers  at  local  festivals,  venues  and
pubs; iv) selling our beers in the restaurants and pubs operated by us; and v) targeted discounting to create competitive advantage within the market place.

We advertise our products through an assortment of media, including television, radio, billboard, print and social media, including Facebook and Twitter, in
key  markets  and  by  participating  in  co-operative  programs  with  our  distributors  whereby  our  spending  is  matched  by  the  distributor.  We  believe  that  the
financial  commitment  by  the  distributor  helps  align  the  distributor’s  interests  with  ours,  and  the  distributor’s  knowledge  of  the  local  market  results  in  an
advertising and promotion program that is targeted in a manner that will best promote our products.

Our breweries also play a significant role in increasing consumer awareness of our products and enhancing our image as a craft brewer. Many visitors take
tours at our breweries and all of our production breweries have a retail restaurant or pub where our products are served. In addition, several of the breweries
have meeting rooms that the public can rent for business meetings, parties and holiday events, and that we use to entertain and educate distributors, retailers
and the media about our products. At our pubs, we also sell various items of apparel and memorabilia bearing our trademarks, which creates further awareness
of our beers and reinforces our quality image.

To further promote retail bottled product sales and in response to local competitive conditions, we regularly recommend that wholesalers offer discounts to
retailers in most of our markets. Distributors usually share in the cost of these price discounts.

Relationship with Anheuser-Busch, LLC

Exchange Agreement
We have an agreement with A-B (the “Exchange Agreement”), which entitles A-B to designate two members of our board of directors. A-B also generally has
the right to have a designee on each committee of the board of directors, except where prohibited by law or stock exchange requirements, or with respect to a
committee formed to review or determine transactions or proposed transactions between A-B and us. The Exchange Agreement also contains limitations on
our ability to take certain actions without A-B’s prior consent, including, but not limited to, our ability to issue equity securities or acquire or sell assets or
stock, amend our Articles of Incorporation or bylaws, grant board representation rights, enter into certain transactions with affiliates, distribute our products in
the United States other than through A-B or as provided in the A-B Distributor Agreement, or voluntarily delist or terminate our listing on the Nasdaq Stock
Market.

Distributor Agreement
The A-B Distributor Agreement provides for the distribution of Widmer Brothers, Redhook, and Kona beers in all states, territories and possessions of the
United States, including the District of Columbia and (except with respect to Kona beers) all U.S. military, diplomatic, and governmental installations in a
U.S. territory or possession. Under the A-B Distributor Agreement, we granted A-B the right of first refusal to distribute our products, including any new
products (other than new products that we acquire). We are responsible for marketing our products to A-B’s distributors, as well as to retailers and consumers.

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The A-B Distributor Agreement has a term that expires on December 31, 2018, subject to automatic renewal for an additional ten-year period unless A-B
provides written notice of non-renewal to us on or prior to June 30, 2018. The A-B Distributor Agreement is also subject to immediate termination, by either
party, upon the occurrence of certain events as defined in the agreement, including the following:

•
•
•

a material default by the other party in the performance of the A-B Distributor Agreement or any other agreement between the parties;
certain bankruptcy and insolvency events; or
any material misrepresentation made by the other party under or in the course of performance of the A-B Distributor Agreement.

Additionally,  the  A-B  Distributor  Agreement  may  be  terminated  by  A-B,  upon  six  months’  prior  written  notice  to  us  upon  the  occurrence  of  any  of  the
following events:

•

•

•

•

•

we engage in certain incompatible conduct that is not cured to A-B's satisfaction (at A-B’s sole discretion) within 30 days. Incompatible conduct is
defined as any act or omission that, in A-B’s opinion, damages the reputation or image of A-B or the brewing industry;
any A-B competitor or affiliate thereof acquires 10% or more of our outstanding equity securities, and that entity designates one or more persons to
our board of directors;
our current chief executive officer ceases to function in that role or is terminated, and a satisfactory successor, in A-B’s opinion, is not appointed
within six months;
we are merged or consolidated into or with any other entity or any other entity merges or consolidates into or with us without A-B’s prior approval;
or
A-B, its subsidiaries, affiliates, or parent, incur any obligation or expense as a result of a claim asserted against them by or in our name, its affiliates
or  shareholders,  and  we  do  not  reimburse  and  indemnify  A-B  and  its  corporate  affiliates  on  demand  for  the  entire  amount  of  the  obligation  or
expense.

As of both December 31, 2011 and 2010, A-B owned approximately 32.2% of our outstanding common stock.

Fees
We pay fees to A-B in connection with the sale of our products, including margin fees, invoicing, staging and cooperage handling fees, inventory manager
fees and a wholesaler support center (“WSC”) fees.

In instances when we ship our products to A-B’s WSC rather than directly to the wholesaler, A-B’s WSC assists us by consolidating small wholesaler orders
with orders of other A-B products prior to shipping to the wholesaler.

See Note 19 of Notes to Consolidated Financial Statements for additional information.

Seasonality

Our sales generally reflect a degree of seasonality, with the first and fourth quarters historically exhibiting low sales levels relative to the second and third
quarters. Accordingly, our results for any particular quarter are not likely to be indicative of the results to be achieved for the full year.

Competition

We compete in the craft brewing market as well as in the much larger specialty beer market, which encompasses producers of imported beers, major national
brewers that have introduced fuller-flavored products, and large spirit companies and national brewers that produce flavored alcohol beverages. Beyond the
beer market, craft brewers have also faced increasing competition from producers of wines and spirits.

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Competition  within  the  domestic  craft  beer  segment  and  the  specialty  beer  market  is  based  on  product  quality,  taste,  consistency  and  freshness,  ability  to
differentiate products, promotional methods and product support, marketing, transportation costs, distribution coverage, local appeal and price.

The  craft  beer  segment  is  increasingly  competitive  due  to  the  proliferation  of  small  craft  brewers,  including  contract  brewers,  and  the  large  number  of
products  offered  by  such  brewers.  Craft  brewers  have  also  encountered  more  competition  as  their  peers  expand  distribution.  Competition  also  varies  by
regional market. Depending on the local market preferences and distribution, we have encountered strong competition from microbreweries, regional specialty
brewers  and  several  national  craft  brewers.  Because  of  the  large  number  of  participants  and  number  of  different  products  offered  in  this  segment,  the
competition  for  bottled  product  placements  and  especially  for  draft  beer  placements  has  intensified.  Although  certain  of  these  competitors  distribute  their
products nationally and may have greater financial and other resources than we have, we believe that we possess certain competitive advantages, including
our broad array of brand offerings within our three brand families and the scale of our production breweries.

We  also  compete  against  producers  of  imported  brands,  such  as  Heineken,  Corona  Extra  and  Guinness.  Most  of  these  foreign  brewers  have  significantly
greater financial resources than we have. Although imported beers currently account for a greater share of the U.S. beer market than craft beers, we believe
that craft brewers possess certain competitive advantages over some importers, including lower transportation costs, no importation costs, proximity to and
familiarity with local consumers, a higher degree of product freshness, eligibility for lower federal excise taxes and absence of currency fluctuations.

In response to the growth of the craft beer segment, most of the major domestic national brewers have introduced fuller-flavored beers, including well-funded
significant  product  launches  in  the  wheat  category.  While  these  product  offerings  are  intended  to  compete  with  craft  beers,  many  of  them  are  brewed
according to methods used by these brewers in their other product offerings. The major national brewers have significantly greater financial resources than us
and have access to a greater array of advertising and marketing tools to create product awareness of these offerings. Although increased participation by the
major  national  brewers  increases  competition  for  market  share  and  can  heighten  price  sensitivity  within  the  craft  beer  segment,  we  believe  that  their
participation tends to increase advertising, distribution and consumer education and awareness of craft beers, and thus may ultimately contribute to further
growth of this industry segment.

In the past several years, several major distilled spirits producers and national brewers have introduced flavored alcohol beverages. Products such as Smirnoff
Ice, Bacardi Silver and Mike’s Hard Lemonade have captured sizable market share in the higher-priced end of the malt beverage industry.  We believe sales
of these products, along with strong growth in the imported and craft beer segments of the malt beverage industry, contributed to an increase in the overall
U.S. alcohol market.  These products are particularly popular in certain regions and markets in which we sell our products.

Competition  for  consumers  of  craft  beers  has  also  come  from  wine  and  spirits.  This  growth  appears  to  be  attributable  to  competitive  pricing,  television
advertising, increased merchandising and increased consumer interest in wine and spirits. Recently, the wine industry has been aided, on a limited basis, by its
ability  to  sell  outside  of  the  three-tier  system,  allowing  sales  to  be  made  directly  to  the  consumer.  While  the  craft  beer  segment  competes  with  wine  and
spirits, it also benefits from many of the same advantages enjoyed by wine and spirit producers. These include consumers who allow themselves affordable
luxuries in the form of high quality alcoholic beverages.

A significant portion of our sales continues to be in the Pacific Northwest and in California, which we believe are among the most competitive craft beer
markets in the United States, both in terms of number of participants and consumer awareness. We believe that these areas offer significant competition for
our products, not only from other craft brewers but also from the growing wine market and from flavored alcohol beverages. Our recent marketing efforts
have been focused on creating appealing new brands and better communicating the attributes of our stable of existing beers, highlighting and strengthening
the identities to better match the preferences and lifestyles of a greater number of consumers. We believe that our broad array of beers and brands enables us
to offer an assortment of flavors and experiences that appeal to more people.

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Segment and Enterprise-Wide Information

See Note 13 of Notes to Consolidated Financial Statements included in Part II, Item 8 of this Annual Report on Form 10-K for the required segment and
enterprise-wide information.

Regulation

Our business is highly regulated at federal, state and local levels. Various permits, licenses and approvals necessary for our brewery and pub operations and
the sale of alcoholic beverages are required from a number of agencies, including the U.S. Treasury Department, the Alcohol and Tobacco Tax and Trade
Bureau (“TTB”), the U.S. Department of Agriculture, the U.S. Food and Drug Administration, state alcohol regulatory agencies, and state and local health,
sanitation,  safety,  fire  and  environmental  agencies.  In  addition,  the  beer  industry  is  subject  to  substantial  federal  and  state  excise  taxes,  although  smaller
brewers producing less than two million barrels annually, including us, benefit from favorable treatment.

We  operate  our  breweries  under  federal  licensing  requirements  imposed  by  the  TTB.  The  TTB  requires  the  filing  of  a  “Brewer’s  Notice”  upon  the
establishment  of  a  commercial  brewery  and  the  filing  of  an  amended  Brewer’s  Notice  any  time  there  is  a  material  change  in  the  brewing  or  warehousing
locations, brewing or packaging equipment, brewery ownership, or officers or directors. Our operations are subject to audit and inspection by the TTB at any
time.

Management believes that we currently have all of the licenses, permits and approvals required for our current operations. Existing permits or licenses could
be revoked if we fail to comply with the terms of such permits or licenses and additional permits or licenses may be required in the future for our current
operations or as a result of expanding our operations in the future.

The U.S. federal government currently levies an excise tax of $18 per barrel on beer sold for consumption in the United States; however, brewers that produce
less than two million barrels annually are taxed at $7 per barrel on the first 60,000 barrels shipped, with shipments above this amount taxed at the normal rate.
Certain states also levy excise taxes on alcoholic beverages. It is possible that excise taxes may be increased in the future by the federal government or any
state government or both. In the past, increases in excise taxes on alcoholic beverages have been considered in connection with various governmental budget-
balancing or funding proposals.

Federal and State Environmental Regulation
Our  brewing  operations  are  subject  to  environmental  regulations  and  local  permitting  requirements  and  agreements  regarding,  among  other  things,  air
emissions, water discharges and the handling and disposal of hazardous wastes. While we have no reason to believe the operation of our breweries violate any
such regulation or requirement, if such a violation were to occur, or if environmental regulations were to become more stringent in the future, we could be
adversely affected.

Dram Shop Laws
The serving of alcoholic beverages to a person known to be intoxicated may, under certain circumstances, result in the server being held liable to third parties
for injuries caused by the intoxicated customer. Our restaurants and pubs have addressed this issue by maintaining reasonable hours of operation and routinely
performing training for personnel.

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Trademarks

We have obtained U.S. trademark registrations for our numerous products, including our proprietary bottle designs. Trademark registrations generally include
specific product names, marks and label designs. The Widmer Brothers, Redhook, and Kona Brewing marks and certain other marks are also registered in
various  foreign  countries.  We  regard  our  Widmer  Brothers,  Redhook,  Kona  Brewing  and  other  trademarks  as  having  substantial  value  and  as  being  an
important factor in the marketing of our products. We are not aware of any infringing uses that could materially affect our current business or any prior claim
to the trademarks that would prevent us from using such trademarks in our business. Our policy is to pursue registration of our trademarks in our markets
whenever possible and to oppose vigorously any infringement of our trademarks.

Employees

At  December  31,  2011,  we  employed  approximately  675  people,  including  330  employees  in  the  pubs,  restaurant  and  retail  stores,  180  employees  in
production, 120 employees in sales and marketing and 45 employees in corporate and administration. The pubs and restaurants have 195 part-time employees
and  20  seasonal  or  temporary  employees,  both  of  which  are  included  in  the  totals  above.  None  of  our  employees  are  represented  by  a  union  or  employed
under a collective bargaining agreement. We believe our relations with our employees to be good.

Available Information

Our  Internet  address  is  www.craftbrew.com.  There  we  make  available,  free  of  charge,  our  annual  report  on  Form  10-K,  quarterly  reports  on  Form  10-Q,
current  reports  on  Form  8-K,  proxy  statements  and  any  amendments  to  those  reports,  as  soon  as  reasonably  practicable  after  we  electronically  file  such
material with or furnish them to the Securities and Exchange Commission (“SEC”). Our SEC reports can be accessed through the investor relations section of
our Web site. The information found on our Web site is not part of this or any other report we file with or furnish to the SEC.

Item 1A.

Risk Factors

If we are unable to gauge trends and react to changing consumer preferences in a timely manner, our sales and market share will decrease.
The costs and management attention involved in maintaining an innovative brand portfolio have been, and are expected to continue to be, significant. If we
have not gauged consumer preferences correctly, or are unable to maintain consistently high quality beers as we develop new brands, our overall brand image
may be damaged. If this were to occur, our future sales, results of operations and cash flows would be adversely affected.

Increased competition could adversely affect sales and results of operations.
We compete in the highly competitive craft brewing market, as well as in the much larger specialty beer category, which includes the imported beer segment
and  fuller-flavored  beer  offered  by  major  national  brewers.  We  also  face  increasing  competition  from  producers  of  wine,  spirits  and  flavored  alcohol
beverages  offered  by  the  larger  spirit  producers  and  national  brewers.  Increased  competition  could  cause  our  future  sales  and  results  of  operations  to  be
adversely affected.

Our information systems may experience an interruption or breach in security.
We  rely  on  computer  information  systems  in  the  conduct  of  our  business.  We  have  policies  and  procedures  in  place  to  protect  against  and  reduce  the
occurrence of failures, interruptions, or breaches of security of these systems. However, there can be no assurances that these policies and procedures will
eliminate the occurrence of failures, interruptions or breaches of security or that they will adequately restore our systems or minimize any such events. The
occurrence  of  a  failure,  interruption  or  breach  of  security  of  our  computer  information  systems  could  result  in  loss  of  intellectual  property,  delays  in  our
production, loss of critical information, or other events, any of which could harm our future sales or operating results.

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Our business is sensitive to reductions in discretionary consumer spending.
Consumer  demand  for  luxury  or  perceived  luxury  goods,  including  craft  beer,  is  sensitive  to  downturns  in  the  economy  and  the  corresponding  impact  on
discretionary spending. There is no assurance that the craft brewing segment will continue to experience growth in future periods. Changes in discretionary
consumer spending or consumer preferences brought about by factors such as perceived or actual general economic conditions, job losses and the resultant
rising  unemployment  rate,  perceived  or  actual  disposable  consumer  income  and  wealth,  and  changes  in  consumer  confidence  in  the  economy,  could
significantly reduce customer demand for craft beer in general, and the products we offer specifically. Furthermore, our consumers may choose to replace our
products with the fuller-flavored national brands or other more affordable, although lower quality, alternatives available in the market. Any such decline in
consumption of our products would likely have a significant negative impact on our operating results.

We are dependent upon our continuing relationship with Anheuser-Busch, LLC and the current distribution network.
Substantially all of our products are sold and distributed through A-B’s distribution network. If the A-B Distributor Agreement were terminated, we would be
faced  with  a  number  of  operational  tasks,  including  implementing  information  technology  systems  to  manage  our  supply  chain,  order  management  and
logistics, establishing and maintaining direct contracts with the existing wholesaler network or negotiating agreements with replacement wholesalers on an
individual basis, and enhancing our credit evaluation, billing, accounts receivable, and regulatory processes. Such an undertaking would require significant
effort  and  substantial  time  to  complete,  during  which  the  distribution  of  our  products  could  be  impaired.  While  we  believe  that  the  total  one-time  and
recurring costs associated with such an undertaking may be lower than the total fees paid under the current arrangement with A-B, there can be no assurance
that costs of such an undertaking would not exceed the total fees currently paid to A-B.

Other products developed or introduced by A-B or its parent may reduce wholesaler attention and financial resources committed to our products. There is no
assurance that we will be able to successfully compete in the marketplace against other A-B supported products or beers produced by other companies. A
reduction in the level of A-B’s support of our products could cause our sales and results of operations to be adversely affected.

We are dependent on our wholesalers for the sale of our products.
Although substantially all of our products are sold and distributed through A-B, we continue to rely heavily on wholesalers, most of which are independent,
for the sale of our products to retailers. Any disruption in the ability of the wholesalers, A-B, or us to distribute products efficiently due to any significant
operational problems, such as wide-spread labor union strikes or the loss of a major wholesaler as a customer, could hinder our ability to get our products to
retailers and could have a material adverse impact on our sales, results of operations and cash flows.

In 2008, A-B modified the restrictions around its program associated with its decade-long policy of rewarding financial incentives to those wholesalers and
distributors  that  did  not  distribute  malt  beverage  products  other  than  those  within  the  A-B  brand  family  or  affiliated  entities,  including  our  products.  The
modified program now allows A-B wholesalers to carry a small volume of competitive brands without foregoing all of the financial incentives associated with
its incentive program. Media reports indicated that at the height of this program, 70 percent of A-B sales were made through wholesalers and distributors
carrying only the A-B and alliance brands, but this amount has steadily declined to its present level of under 60 percent. Under the current version of the
program, a second tier is available for those wholesalers who may be permitted to carry up to three percent of their volume in competitive beer brands and
non-alcohol brands while retaining some of the financial benefits of the incentive program. In the opinion of our management, the modification has led to
increased direct competition for us for the attention and focus of A-B wholesalers, as many specialty, regional and local craft brewers are now using the same
distributors through which we market our products, and this could have a material impact on our sales, results of operations and cash flows.

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Our agreements with A-B place limitations on our ability to engage in or reject certain transactions, including acquisitions and changes of control.
The Exchange Agreement requires us to obtain the consent of A-B prior to taking certain actions. The practical effect of these restrictions is to grant A-B the
ability to veto certain transactions that management may believe to be in the best interest of our shareholders, including our expansion through acquisitions of
other  craft  brewers  or  new  brands,  mergers  with  other  brewing  companies  or  distribution  of  our  products  outside  of  the  United  States.  As  a  result,  our
financial condition, results of operations, cash flows and the trading price of our common stock may be adversely affected.

A-B holds certain rights affecting corporate governance and significant corporate transactions.  As of December 31, 2011, A-B owns approximately 32.2%
of our outstanding common stock and, under the Exchange Agreement, has the right to appoint two designees to our board of directors. A-B also generally has
the contractual right to have a designee on each of the board committees except where prohibited by law or stock exchange requirements, and in those cases
an  A-B  designee  acts  as  an  observer.  As  a  result,  A-B  may  have  significant  influence,  particularly  with  respect  to  matters  requiring  approval  of  our
shareholders. This could limit the ability of other shareholders to influence corporate matters and may have the effect of delaying or preventing a third party
from acquiring control of us. In addition, A-B may have actual or potential interests that differ from our other shareholders.

We are dependent on certain A-B information systems and operational support.
We rely on components of A-B’s supply-chain and financial information systems to support our operations, particularly for the distribution of and payment
for our products. As the maintenance and upkeep of these systems is under A-B’s control, revisions to these systems and efforts to deal with any disruptions
will be made at A-B’s direction, which may result in delays in the restoration of systems critical to our operations. Any disruption in these critical information
services could have a material adverse effect on our financial condition, results of operations and cash flows. We may also incur incremental costs associated
with changes to either A-B’s information systems, operational support or the A-B distribution network, which could have a material adverse effect on our
financial condition, results of operations and cash flows.

Operating breweries at production levels substantially below their current designed capacities could negatively impact our financial results.
As of December 31, 2011, the annual working capacity of our breweries was approximately 900,000 barrels. Due to many factors, including seasonality and
production  schedules  of  various  draft  products  and  bottled  products  and  packages,  actual  production  capacity  will  rarely,  if  ever,  approach  full  working
capacity. We believe that capacity utilization of the breweries will fluctuate throughout the year, and even though we expect that capacity of our breweries
will  be  efficiently  utilized  during  periods  when  our  sales  are  strongest,  there  likely  will  be  periods  when  the  capacity  utilization  will  be  lower.  If  we
experience  contraction  in  our  sales  volumes,  the  resulting  excess  capacity  and  unabsorbed  overhead  will  have  an  adverse  effect  on  our  gross  margins,
operating cash flows and overall financial performance. We periodically evaluate whether we expect to recover the costs of our production breweries over the
course  of  their  useful  lives.  If  facts  and  circumstances  indicate  that  the  carrying  value  of  these  long-lived  assets  may  be  impaired,  an  evaluation  of
recoverability will be performed by comparing the carrying value of the assets to projected future undiscounted cash flows along with other quantitative and
qualitative  analyses.  If  we  determine  that  the  carrying  value  of  such  assets  does  not  appear  to  be  recoverable,  we  will  recognize  an  impairment  loss  by  a
charge against current operations, which could have a material adverse effect on our results of operations.

Our sales are concentrated in the Pacific Northwest and California.
Nearly two-thirds of our sales in 2011 were in the Pacific Northwest and California and, consequently, our future sales may be adversely affected by changes
in economic and business conditions within these areas. We also believe these regions are among the most competitive craft beer markets in the United States,
both in terms of number of market participants and consumer awareness. The Pacific Northwest and California offer significant competition to our products,
not only from other craft brewers but also from wine producers and flavored alcohol beverages.

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The craft beer business is seasonal in nature, and we are likely to experience fluctuations in results of operations and financial condition.
Sales of craft beer products are somewhat seasonal, with the first and fourth quarters historically being lower and the rest of the year generating stronger sales.
Our sales volume may also be affected by weather conditions and selling days within a particular period. Therefore, the results for any given quarter will
likely not be indicative of the results that may be achieved for the full fiscal year. If an adverse event such as a regional economic downturn or poor weather
conditions should occur during the second and third quarters, the adverse impact to our revenues would likely be greater as a result of the seasonal business.

Changes in consumer preferences or public attitudes about alcohol could decrease demand for our products.
If consumers were unwilling to accept our products or if general consumer trends caused a decrease in the demand for beer, including craft beer, it would
adversely  impact  our  sales  and  results  of  operations.  If  the  markets  for  wine,  spirits  or  flavored  alcohol  beverages  continue  to  grow,  this  could  draw
consumers away from the beer industry in general and our products specifically and have an adverse effect on our sales and results of operations. Further, the
alcoholic  beverage  industry  has  become  the  subject  of  considerable  societal  and  political  attention  in  recent  years  due  to  increasing  public  concern  over
alcohol-related social problems, including drunk driving, underage drinking and health consequences from the misuse of alcohol. As an outgrowth of these
concerns, the possibility exists that advertising by beer producers could be restricted, that additional cautionary labeling or packaging requirements might be
imposed or that there may be renewed efforts to impose, at either the federal or state level, increased excise or other taxes on beer sold in the United States. If
beer in general were to fall out of favor among domestic consumers, or if the domestic beer industry were subjected to significant additional governmental
regulation, it would likely have a significant adverse impact on our financial condition, operating results and cash flows.

We are dependent upon the services of our key personnel.
If we lose the services of any members of senior management or key personnel for any reason, we may be unable to replace them with qualified personnel,
which could have a material adverse effect on our operations. Additionally, the loss of Terry Michaelson as our chief executive officer, and the failure to find
a replacement satisfactory to A-B, would be a default under the A-B Distributor Agreement.

Our gross margin may fluctuate.
Future gross margin may fluctuate and even decline as a result of many factors, including: product pricing levels; sales mix between draft and bottled product
sales  and  within  the  various  bottled  product  packages;  level  of  fixed  and  semi-variable  operating  costs;  level  of  production  at  our  breweries  in  relation  to
current production capacity; availability and prices of raw materials, production inputs such as energy, and packaging materials; rates charged for freight; and
federal and state excise taxes. The high percentage of fixed and semi-variable operating costs causes our gross margin to be particularly sensitive to relatively
small changes in sales volume.

We are subject to governmental regulations affecting our breweries and pubs.
Federal,  state  and  local  laws  and  regulations  govern  the  production  and  distribution  of  beer,  including  permitting,  licensing,  trade  practices,  labeling,
advertising and marketing, distributor relationships and various other matters. A variety of federal, state and local governmental authorities also levy various
taxes, license fees and other similar charges and may require bonds to ensure compliance with applicable laws and regulations. Certain actions undertaken by
us may cause the Alcohol and Tobacco Tax and Trade Bureau or any particular state or jurisdiction to revoke its license or permit, restricting our ability to
conduct business. One or more regulatory authorities could determine that we have not complied with applicable licensing or permitting regulations or have
not maintained the approvals necessary for us to conduct business within our jurisdiction. If licenses, permits or approvals necessary for our brewery or pub
operations were unavailable or unduly delayed, or if any permits or licenses that we hold were to be revoked, our ability to conduct business may be disrupted,
which would have a material adverse effect on our financial condition, results of operations and cash flows.

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We believe that we currently have all of the licenses, permits and approvals required for our current operations. However, we do business in almost every
state through the A-B distribution network, and for many of these states, we rely on the licensing, permitting and approvals maintained by A-B. If a state or a
number of states required us to obtain our own licensing, permitting or approvals to operate within the state’s boundaries, a combination of events may occur,
including a disruption of sales or significant increases in compliance costs. If licenses, permits or approvals not previously required for the sale of our malt
beverage  products  were  to  be  required,  the  ability  to  conduct  our  business  could  be  disrupted,  which  may  have  a  material  adverse  effect  on  our  financial
condition, results of operations and cash flows.

An increase in excise taxes could adversely affect our financial condition and results of operations. 
The U.S. federal government currently levies an excise tax of $18 per barrel on beer sold for consumption in the United States; however, brewers that produce
less than two million barrels annually are taxed at $7 per barrel on the first 60,000 barrels shipped, with the remainder of the shipments taxed at the normal
rate. Individual states that we operate in also impose excise taxes on beer and other alcohol beverages in varying amounts, which have been subject to change.
Federal and state legislators routinely consider various proposals to impose additional excise taxes on the production of alcoholic beverages, including beer.
Any such increases in excise taxes, if enacted, would adversely affect our financial condition, results of operations and cash flows.

Changes in state laws regarding distribution arrangements may adversely impact our operations. States in which we have a significant sales presence may
enact legislation that significantly alters the competitive environment for the beer industry. Any change in the competitive environment in those states could
have an adverse effect on our future sales and results of operations and may impact the financial stability of wholesalers on which we rely.

We may experience a shortage of kegs necessary to distribute draft beer.
We distribute our draft beer in kegs that are owned by us as well as leased from a third-party vendor, and, on a limited basis, from A-B. During periods when
we experience stronger sales, we may need to rely on kegs leased from A-B and the third-party vendor to address the additional demand. If shipments of draft
beer increase, we may experience a shortage of available kegs to fill sales orders. If we cannot meet our keg requirements through either lease or purchase, we
may be required to delay some draft shipments. Such delays could have an adverse impact on sales and relationships with wholesalers and A-B. We may also
decide to pursue other alternatives for leasing or purchasing kegs, but there is no assurance that we will be successful in securing additional kegs.

We are dependent on certain suppliers for key raw materials, packaging materials and production inputs.
Although we seek to maintain back-up and alternative suppliers for all key raw materials and production inputs, we are reliant on certain third parties for key
raw materials, packaging materials and utilities. Any disruption in the willingness or ability of these third parties to supply these critical components could
hinder our ability to continue production of our products, which could have a material adverse impact on our financial condition, results of operations and
cash flows.

Loss of income tax benefits could negatively impact our results of operations.
As of December 31, 2011, our deferred tax assets were primarily comprised of federal net operating losses (“NOLs”) of $4.5 million, or $1.5 million tax-
effected; state NOL carryforwards of $129,000 tax-effected; and federal and state alternative minimum tax credit carryforwards of $726,000 tax-effected. The
ultimate  realization  of  deferred  tax  assets  is  dependent  upon  generating  taxable  income  during  the  periods  in  which  those  temporary  differences  become
deductible. To the extent that we are unable to generate adequate taxable income in future periods, we may be required to record a valuation allowance to
provide for potentially expiring NOLs or other deferred tax assets. Any such allowance would generally be charged to earnings in the period of increase. In
addition, as NOLs are utilized, the potential for audit by federal and state jurisdictions will increase. The NOLs generated by us in 1997 through 2003 will be
used on the 2011 tax return, which means these NOLs can be audited. An audit of these NOLs could be time consuming and difficult given their age.

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A small number of shareholders hold a significant ownership percentage of the Company and uncertainty over their continuing ownership plans could
cause the market price of our common stock to decline.
As noted above, A-B has a significant ownership stake in us. In addition, the founders of Widmer Brothers Brewing Company (“WBBC”) and their close
family members own approximately 3.4 million shares, or 18.0%, of our common stock. Collectively, these two groups own 50.2% of our equity. All of these
shares  are  available  for  sale  in  the  public  market,  subject  to  volume,  manner  of  sale  and  other  limitations  under  Rule  144  in  the  case  of  shares  held  by
shareholders who are affiliates of us. Such sales in the public market or the perception that such sales could occur may cause the market price of our common
stock to decline.

We  do  not  intend  to  pay  and  are  limited  in  our  ability  to  declare  or  pay  dividends;  accordingly,  shareholders  must  rely  on  stock  appreciation  for  any
return on their investment in us.
We do not anticipate paying cash dividends. Further, under our loan agreement with Bank of America (“BofA”), we are not permitted to declare or pay a
dividend  without  BofA’s  prior  consent.  As  a  result,  only  appreciation  of  the  price  of  our  common  stock  will  provide  a  return  to  shareholders.  Investors
seeking cash dividends should not invest in our common stock.

The fair value of our intangible assets, including goodwill, may become impaired.
As a result of the KBC Merger, we have recognized a significant increase in our total intangible assets, including goodwill. As of December 31, 2011, we had
$30.1 million in an assortment of intangible assets, on a net basis, which represented nearly 19% of our total assets. If any circumstances were to occur, such
as economic recession or other factors causing a reduction in consumer demand, or for any other reason we were to experience a significant decrease in sales
growth, which had a negative impact on our estimated cash flows associated with these assets, our analyses of these assets may conclude that a decrease in the
fair value of these assets occurred. If this were to occur, we would be required to recognize a potentially significant loss on impairment of these assets. Any
such impairment loss would be charged against current operations in the period of change.

Item 1B.

Unresolved Staff Comments

None.

Item 2.

Properties

We  own  and  operate  four  highly-automated,  small-batch  breweries:  the  Hawaiian  Brewery,  the  New  Hampshire  Brewery,  the  Oregon  Brewery  and  the
Washington Brewery, as well as a small, manual brewpub-style brewing system at the Rose Quarter Brewery in Portland, Oregon. We lease the sites upon
which  the  Hawaiian  Brewery,  the  New  Hampshire  Brewery,  and  the  Rose  Quarter  Brewery  are  located,  in  addition  to  our  office  space  and  warehouse
locations in Portland, Oregon for our corporate, administrative and sales functions. These operating leases expire at various times between 2012 and 2047.
Certain  of  these  leases  are  with  related  parties.  See  Notes  18  and  19  of  Notes  to  Consolidated  Financial  Statements  included  elsewhere  herein  for  further
discussion regarding these arrangements.

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Certain information regarding our production breweries is as follows (in thousands of barrels):

Production Breweries
Oregon Brewery
Washington Brewery
New Hampshire Brewery
Hawaiian Brewery

Square
Footage

185,000 
128,000 
125,000 
11,000 

Current
Annual
Capacity

Estimated
December 31, 2012
Annual Capacity

Maximum
Annual
Capacity

455 
220 
215 
10 
900 

645 
220 
215 
10 
1,090 

650 
280 
280 
10 
1,220 

As of December 31, 2011, the total capacity of all our breweries was approximately 900,000 barrels annually. As a result of adding fermentation capacity and
modifying our brewing schedules, we expect the total annual capacity of all of our breweries to increase to approximately 1,090,000 barrels by the end of
2012  based  on  our  current  product  mix.  Combined,  our  breweries  have  the  potential  to  reach  1,220,000  barrels  in  annual  production  capacity  when  fully
optimized based on the currently available space and current product mix.

Substantially all of the personal property and the real properties associated with the Oregon Brewery and the Washington Brewery secure our loan agreement
with BofA. See Note 10 of Notes to Consolidated Financial Statements included elsewhere herein.

Item 3.

Legal Proceedings

We are involved, from time to time, in claims, proceedings and litigation arising in the normal course of business. We believe that, to the extent that any
pending or threatened litigation involving us or our properties exists, such litigation will not likely have a material adverse effect on our financial condition or
results of operations.

Item 4.

Mine Safety Disclosures

Not applicable.

PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Our common stock trades on the NASDAQ Stock Market (“NASDAQ”) under the trading symbol HOOK. The table below sets forth, for the fiscal quarters
indicated, the reported high and low sale prices of our common stock, as reported on the NASDAQ:

2010
Quarter 1
Quarter 2
Quarter 3
Quarter 4

2011
Quarter 1
Quarter 2
Quarter 3
Quarter 4

 $

 $

High

High

 $

 $

2.73 
5.15 
9.94 
8.27 

9.59 
10.17 
8.95 
7.22 

Low

Low

2.16 
2.31 
4.40 
6.01 

6.96 
8.10 
5.31 
5.08 

We had 677 common shareholders of record as of March 5, 2012.

We have not declared or paid any dividends during our existence. Under the terms of our loan agreement with BofA, we may not declare or pay dividends
without BofA’s consent. We anticipate that, for the foreseeable future, all earnings will be retained for the operation and expansion of our business and that
we will not pay cash dividends. The payment of dividends, if any, in the future, will be at the discretion of our Board of Directors and will depend upon,
among  other  things,  future  earnings,  capital  and  operating  requirements,  restrictions  in  future  financing  agreements,  our  general  financial  condition  and
general business conditions.

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Equity Compensation Plans
Information regarding securities authorized for issuance under equity compensation plans is included in Item 12 of this Form 10-K.

Recent Sales of Unregistered Securities
None.

Issuer Purchases of Equity Securities
We did not repurchase any of our common stock during the fourth quarter of 2011.

Stock Performance Graph
The  following  line-graph  presentation  compares  cumulative  five-year  shareholder  returns  on  an  indexed  basis,  assuming  a  $100  initial  investment  and
reinvestment of dividends, of (a) Craft Brew Alliance, Inc., (b) a broad-based equity market index and (c) an industry-specific index. The broad-based market
index used is the NASDAQ Composite Index and the industry-specific index used is the S&P 500 Beverages Index.

Company/Index
Craft Brew Alliance, Inc.
NASDAQ Composite
S&P 500 Beverages Index

Base
Period
12/31/06

12/31/07

12/31/08

Indexed Returns
Year Ended
12/31/09

12/31/10

12/31/11

 $

100.00   $
100.00    
100.00    

127.88   $
109.81    
120.72    

23.08   $
65.29    
96.55    

46.15   $
93.95    
116.09    

142.12   $
109.84    
133.09    

115.77 
107.86 
139.14 

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Item 6.

Selected Financial Data

The  selected  consolidated  financial  data  below  should  be  read  in  conjunction  with  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and
Results of Operations” and the consolidated financial statements and notes thereto included elsewhere in this Form 10-K.

In thousands,
except per share amounts

Statement of Operations Data
Net sales(1)
Cost of sales
Gross profit
Selling, general and administrative expenses
-  $
Loss on impairment of assets(2)
5,444  $
Operating income (loss)
Gain on sale of equity interest in Fulton Street Brewery, LLC $ 10,432  $
 $ 15,692  $
Income before provision (benefit) for income taxes
6,041   
Provision (benefit) for income taxes
9,651  $
Net income (loss)

Year Ended December 31,
  2011    2010    2009    2008    2007  
 $149,197  $131,731  $124,713  $ 79,761  $41,470 
   104,011    98,064    97,230    65,646    36,785 
 $ 45,186  $ 33,667  $ 27,483  $ 14,115  $ 4,685 
 $ 39,742  $ 29,938  $ 24,911  $ 19,894  $ 8,257 
 $
- 
2,347  $(36,761) $ (1,330)
 $
- 
1,073  $(37,655) $ (1,115)
186   
(176)
(4,377)  
887  $(33,278) $ (939)

-  $
3,170  $
-  $
2,786  $
1,100   
1,686  $

-  $ 30,589  $

-  $

-  $

 $

Basic and diluted net income (loss) per share

 $

0.51  $

0.10  $

0.05  $

(2.63) $ (0.11)

Shares used in basic per share calculations
Shares used in diluted per share calculations

   18,834    17,523    17,004    12,660    8,331 
   18,931    17,568    17,041    12,660    8,331 

December 31,
  2011    2010    2009    2008    2007  

Balance Sheet Data
Cash and cash equivalents
Working capital (deficit)
Total assets
Current portion of long-term debt and capital leases
Long-term debt and capital leases, net of current portion  
Other long-term obligations
Shareholders’ equity

 $

795  $
2,327   

164  $
(4,435)  

11  $
(2,527)  

11  $ 5,527 
(927)   5,714 
   158,908    158,266    141,585    147,805    71,390 
 15 
 2,460   
 31 
 24,675   
   16,261    11,388   
8,082    1,988 
   104,509    94,196    80,632    79,281    60,080 

 1,481   
 24,685   
8,210   

 1,394   
 31,834   

 596   
 13,188   

(1) The increase in net sales in 2009 compared to 2008 and in 2008 compared to 2007 was primarily due to the merger with Widmer Brothers Brewing

Company, which occurred July 1, 2008.

(2) Loss on impairment of assets in 2008 included a $22.7 million charge for total impairment of goodwill, a $6.5 million charge for the partial write-down

of trademarks associated with the Widmer brand and a $1.4 million charge for the partial write down of equity-method investments.

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Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overview

Craft Brew Alliance is the union of three unique pioneering craft brewers:

Redhook Ale Brewery founded by Gordon Bowker and Paul Shipman in 1981 in Seattle, Washington;

•
• Widmer Brothers Brewery founded by brothers Kurt and Rob Widmer in 1984 in Portland, Oregon; and
•

Kona Brewing Co. founded by father and son team Cameron Healy and Spoon Khalsa in 1994 in Kona, Hawaii.

Since our formation, we have focused our business activities on satisfying consumers through the brewing, marketing and selling of high-quality craft beers in
the  United  States.  Today,  as  an  independent  craft  brewer,  we  possess  several  distinct  and  ownable  advantages,  unique  in  the  craft  beer  category.  These
advantages are rooted and leveraged through the combination of our innovative quality craft beers, the strength of our distinct, authentic brand portfolio, our
seamless national distribution, our financial capabilities as a public company, our national sales and marketing reach, our owned brew pubs and our bi-coastal
breweries.

We operate in two segments: Beer Related operations and Pubs and Other. Beer Related operations include the brewing and sale of craft beers from our five
breweries:  Widmer  Brothers  and  the  Rose  Quarter  in  Portland,  Oregon;  two  Redhook,  one  in  Woodinville,  Washington  and  one  in  Portsmouth,  New
Hampshire; and Kona in Kona, Hawaii. Pubs and Other operations primarily include our five pubs, four of which are located adjacent to our Beer Related
operations.

We proudly brew our Widmer Brothers, Redhook and Kona beers in each of our three company-owned mainland production breweries that are located in
Portsmouth, New Hampshire (the “New Hampshire Brewery”); Portland, Oregon (the “Oregon Brewery”), which is our largest brewery; and in the Seattle
suburb of Woodinville, Washington (the “Washington Brewery”). Our brewery located in Kailua-Kona, Hawaii (the “Hawaiian Brewery”) brews our Kona
branded beers. We also own and operate a small manual style brewery, primarily used for small batch production and innovative brews, at the Rose Quarter in
Portland, Oregon. We sell our beers primarily to wholesalers via a Master Distributor Agreement (“A-B Distributor Agreement”) with Anheuser-Busch, LLC
(“A-B”). Redhook and Widmer Brothers beers are distributed in all 50 states and Kona beers are distributed in 29 states. Separate from our A-B wholesalers,
we maintain an independent sales and marketing organization complete with resources across the key functions of brand management, field marketing, field
sales, and national retail sales.

Following is a summary of our financial results:

2011
2010
2009

 $
 $
 $

Net Sales

Net Income

149.2 million 
131.7 million 
124.7 million 

 $
 $
 $

9.7 million 
1.7 million 
0.9 million 

Number of
Barrels Sold

672,600 
607,800 
587,500 

The  comparability  of  our  results  for  2011  relative  to  the  results  for  2010  and  2009  is  significantly  impacted  by  the  merger  with  Kona  Brewing  Co.,  Inc.
(“KBC”), which closed October 1, 2010 (“KBC Merger”), and by the sale of our equity interest in Fulton Street Brewery, LLC (“FSB”) during the second
quarter of 2011. See Notes 7 and 8 of Notes to Consolidated Financial Statements included in Part II, Item 8 of this Form 10-K for more detailed information.

23  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
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Results of Operations

The following table sets forth, for the periods indicated, certain information from our Consolidated Statements of Income expressed as a percentage of net
sales(1):

Sales
Less excise tax
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Merger related expenses
Operating income
Income from equity method investments
Gain on sale of Fulton Street Brewery
Interest expense
Interest and other income, net
Income before income taxes
Income tax provision
Net income

Year Ended December 31,
2010

2009

2011

107.9%
7.9 
100.0 
69.7 
30.3 
26.6 
- 
3.6 
0.5 
7.0 
(0.6)
- 
10.5 
4.0 
6.5%

106.9%
6.9 
100.0 
74.4 
25.6 
22.7 
0.4 
2.4 
0.6 
- 
(1.1)
0.2 
2.1 
0.8 
1.3%

106.9%
6.9 
100.0 
78.0 
22.0 
20.0 
0.2 
1.9 
0.4 
- 
(1.7)
0.3 
0.9 
0.1 
0.7%

(1)  Percentages may not sum due to rounding.

Segment Information
Net sales, gross profit and gross margin information by segment was as follows (dollars in thousands):

Beer

2011
Net sales
Gross profit
Gross margin

2010
Net sales
Gross profit
Gross margin

2009
Net sales
Gross profit
Gross margin

 $
 $

 $
 $

 $
 $

 $
 $

 $
 $

117,563 
31,607 

26.9%

113,439 
25,827 

22.8%

24  

Year Ended December 31,
Pubs
and Other  
23,666 
3,814 
16.1%

 $
 $

 $
 $

Related  
125,531 
41,372 

33.0%

14,168 
2,060 
14.5%

11,274 
1,656 
14.7%

 $
 $

 $
 $

Total

149,197 
45,186 

30.3%

131,731 
33,667 

25.6%

124,713 
27,483 

22.0%

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
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Sales by Category
The following tables set forth a comparison of sales by category (dollars in thousands):

Sales by Category
A-B and A-B related
Pubs and Other(1)
Contract brewing and other beer related
Alternating proprietorship
Gross sales
Excise taxes
Net sales

Sales by Category
A-B and A-B related
Pubs and Other(1)
Contract brewing and other beer related
Alternating proprietorship
Gross sales
Excise taxes
Net sales

Year Ended December 31,
2011

2010

Dollar
    Change

    % Change

130,137 
23,666 
 7,197 
- 
161,000 
(11,803)
149,197 

 $

 $

 $

114,296 
14,168 
 2,542 
9,846 
140,852 

(9,121)   
 $

131,731 

15,841 
9,498 
 4,655 
(9,846)   
20,148 
(2,682)   
17,466 

13.9%
67.0%
183.1%
(100.0)%
14.3%
29.4%
13.3%

Year Ended December 31,
2010

2009

Dollar
    Change

    % Change

114,296 
14,168 
 2,542 
9,846 
140,852 
(9,121)
131,731 

 $

 $

 $

110,840 
11,274 
 450 
10,744 
133,308 

(8,595)   
 $

124,713 

3,456 
2,894 
 2,092 

(898)   
7,544 
(526)   
7,018 

3.1%
25.7%
 N/M 

(8.4)%
5.7%
6.1%
5.6%

 $

 $

 $

 $

(1) Other sales include sales of promotional merchandise and other.
N/M – Not meaningful

Shipments by Category
Shipments by category were as follows (in barrels):

Year Ended
December 31,

2011
Shipments

2010
Shipments

Increase

%
Change

Change in
Depletions(1)

A-B
Contract brewing
Pubs and Other

Total

611,200    
49,300    
12,100    
672,600    

574,900    
23,100    
9,800    
607,800    

36,300    
26,200    
2,300    
64,800    

6.3%   
113.4%    
23.5%    
10.7%    

Year Ended
December 31,

2010
Shipments

2009
Shipments

Increase

%
Change

Change in
Depletions(1)

A-B
Contract brewing
Pubs and Other

Total

574,900    
23,100    
9,800    
607,800    

573,200    
5,000    
9,300    
587,500    

1,700    
18,100    
500    
20,300    

0.3%   
362.0%    
5.4%    
3.5%    

6.5%

1.6%

(1) Change in depletions reflects the year-over-year change in barrel volume sales of beer by wholesalers to retailers.

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Shipments by Brand
The following table sets forth a comparison of shipments by brand (in barrels):

Year Ended
December 31,

2011
Shipments

2010
Shipments

Increase
(Decrease)

%
Change

Change in
Depletions

Widmer Brothers
Redhook
Kona

Total(1)

271,200    
179,300    
172,800    
623,300    

277,200    
174,100    
133,400    
584,700    

(6,000)   
5,200 
39,400 
38,600 

(2.2)%   
3.0%
29.5%
6.6%

Year Ended
December 31,

2010
Shipments

2009
Shipments

Increase
(Decrease)

%
Change

Change in
Depletions

Widmer Brothers
Redhook
Kona

Total(1)

277,200    
174,100    
133,400    
584,700    

285,700    
183,600    
113,200    
582,500    

(8,500)   
(9,500)   
20,200 
2,200 

(3.0)%   
(5.2)%   
17.8%
0.4%

(2.1)%
3.0%
29.0%
6.5%

(2.0)%
(3.3)%
18.5%
1.6%

(1) Total shipments by brand exclude private label shipments produced under our contract brewing arrangements.

The 6.6% increase in total shipments in 2011 compared to 2010 was primarily driven by our increased sales and marketing efforts and new brand and package
introductions, which began in the fourth quarter of 2010. The rate of change in depletions, or sales by the wholesalers to retailers, for the Widmer Brothers,
Redhook, and Kona beers increased 6.5% compared to 2010.

The increase in sales dollars to A-B and A-B related in 2011 compared to 2010 was primarily due to an increase in volume, higher selling prices for our beers
and  a  shift  in  product  mix  towards  bottle  and  high-end  product,  both  of  which  carry  a  higher  price  per  unit  than  draft.  Gross  sales  were  also  favorably
impacted by a decrease in the per barrel fee associated with sales to A-B as a result of amendments to our A-B Distributor Agreement, which is netted against
revenue. Our savings from both the 2010 and 2011 amendments to the A-B Distributor Agreement approximated $3.9 for 2011. The amount of increase in
sales realized for future periods may differ from these estimates due to the level, timing and geographic distribution of our shipments to A-B.

Exclusive of the impact of the favorable change in our per barrel margin fee, the average revenue per barrel on shipments of beer through the A-B distribution
network  increased  by  4.4%  in  2011  compared  to  2010  and  2.8%  in  2010  compared  to  2009,  primarily  due  to  pricing  increases  and  a  shift  in  product  mix
towards both bottle and high-end product as mentioned above. Price changes implemented by us have generally followed craft beer market pricing trends.
During 2011, 2010 and 2009, we sold 90.9%, 94.6% and 97.6%, respectively, of our beer through A-B at wholesale pricing levels.

The  following  table  sets  forth  a  comparison  of  our  shipments  by  package,  excluding  private  label  shipments  produced  under  our  contract  brewing
arrangements (in barrels):

Year Ended
December 31,

Draft
Bottle

Total

2011

2010

2009

Shipments

    % of Total

Shipments

    % of Total

Shipments

    % of Total

219,400    
403,900    
623,300    

35.2%   
64.8%   
100.0%   

227,100    
357,600    
584,700    

38.8%   
61.2%   
100.0%   

236,500    
346,000    
582,500    

40.6%
59.4%
100.0%

The decrease in the Widmer Brothers brand shipments was primarily due to the continuing pressure on our Hefeweizen beer in the very competitive wheat
beer category in the craft segment. This increased competition from large, multi-national wheat beer competitors had a negative impact on Hefeweizen sales.
Partially offsetting this decrease was the success of our focus on the Core and High-End Widmer Brothers brands, which is fueling broader awareness of the
overall Widmer Brothers brand.

We believe the growth in our Redhook brand during 2011 was a result of our investments in new packaging, brand introductions, and marketing initiatives.

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Kona  continues  to  be  one  of  the  fastest  growing  brands  in  the  craft  category,  as  seen  in  the  increase  in  shipments  in  2011  compared  to  2010  and  2010
compared to 2009. This is based on the consumer’s connection with the Always Aloha message and quality of the beer.

The increase in contract brewing sales in 2011 compared to 2010 was primarily due to an increase in shipments under an existing third-party contract and the
contribution of shipments under a new three-year contract brewing arrangement with FSB, which was entered into in the first quarter of 2011.

The increase in Pubs and Other sales in 2011 compared to 2010 was primarily due to the addition of pub operations acquired with the KBC Merger.

The increase in contract brewing sales in 2010 compared to 2009 was due to a full year of shipments in 2010 compared to roughly one quarter of shipments in
2009.

Prior to the KBC Merger, we earned revenue in connection with an alternating proprietorship agreement with Kona, including fees for leasing the Oregon
Brewery and sales of raw materials. Subsequent to the KBC Merger, any such intercompany activities are eliminated, including the revenues associated with
the alternating proprietorship agreement.

The  increase  in  excise  taxes  in  2011  compared  to  2010  was  driven  by  three  factors:  i)  increases  in  shipments;  ii)  the  addition  of  excise  taxes  relating  to
shipments of Kona beers that were previously recognized by Kona prior to the KBC Merger; and iii) a marginal tax rate increase after the KBC Merger as the
combined companies are eligible for only a single excise tax exemption. Increase in shipment volume was the most significant factor for the increase in excise
taxes in 2010 compared to 2009. Also contributing to the increases in both periods was an increase in the marginal tax rate for beer produced in Washington
state, which became effective in the second half of 2010.

Cost of Sales
Cost of sales includes purchased raw materials, direct labor, overhead and shipping costs.

Information regarding cost of sales was as follows (dollars in thousands):

Beer Related
Pubs and Other

Total

Beer Related
Pubs and Other

Total

Year Ended December 31,

2011

2010

Dollar
Change

% Change

 $

 $

 $

 $

84,159 
19,852 
104,011 

2010

85,956 
12,108 
98,064 

 $

 $

 $

 $

85,956 
12,108 
98,064 

 $

 $

(1,797)
7,744 
5,947 

2009

87,612 
9,618 
97,230 

 $

 $

(1,656)
2,490 
834 

(2.1)%
64.0%
6.1%

(1.9)%
25.9%
0.9%

The decrease in Beer Related cost of sales in 2011 compared to 2010 was primarily due to the elimination of costs associated with our Kona operations prior
to  the  KBC  Merger,  including  elimination  of  all  alternating  proprietorship  related  costs,  and  improved  performance  and  quality  trends  in  2011.  This  was
partially offset by the increase in shipments discussed above, including the mix shift from draft to bottle as the per barrel equivalent cost of bottle is more than
draft, as well as increased shipping costs due to fuel surcharges.

The  decrease  in  Beer  Related  cost  of  sales  in  2010  compared  to  2009  was  primarily  due  to  decreases  in  unit  costs  for  certain  core  production  inputs,  raw
materials, packaging materials and cooperage costs, partially offset by the increased shipments discussed above, as well as costs associated with a significant
quantity of beer in 2010 that did not meet our exacting quality standards, causing us to dispose of in-process and finished draft and packaged beer.

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The increases in Pubs and Other cost of sales in 2011 compared to 2010 and in 2010 compared to 2009 were primarily associated with the acquired Kona pub
operations. These operations had a positive impact on our gross profit as discussed below.

Gross Profit
Information regarding gross profit was as follows (dollars in thousands):

Beer Related
Pubs and Other

Total

Beer Related
Pubs and Other

Total

 $

 $

Year Ended December 31,

2011

2010

 $

 $

41,372 
3,814 
45,186 

2010

31,607 
2,060 
33,667 

 $

 $

2009

Dollar
Change

9,765 
1,754 
11,519 

 $

 $

31,607 
2,060 
33,667 

 $

 $

25,827 
1,656 
27,483 

 $

 $

5,780 
404 
6,184 

% Change

30.9%
85.1%
34.2%

22.4%
24.4%
22.5%

Gross profit as a percentage of net sales, or gross margin rate, was as follows:

Beer Related
Pubs and Other
Overall

2011

Year Ended December 31,
2010

2009

33.0%
16.1%
30.3%

26.9%
14.5%
25.6%

22.8%
14.7%
22.0%

The increases in gross profit in 2011 compared to 2010 and in 2010 compared to 2009 were primarily due to the improvements in gross margin rate and the
increases in sales discussed above, which included the reduction in A-B fees. The improvements in gross margin rate were primarily due to an improved cost
structure related to our Kona operations following the KBC Merger, which included elimination of the alternating proprietorship revenue and cost of sales,
improved brewery performance and quality trends, increased capacity utilization and a shift in mix to our higher-end beer products. These improvements were
partially  offset  by  the  mix  shift  from  draft  to  bottle  sales  as  the  barrel  equivalent  of  bottle  gross  profit  is  lower  than  draft,  as  well  as  an  increased  cost  of
shipping as a result of fuel surcharges.

Total approximate capacity utilization, which is calculated by dividing total shipments by the approximate working capacity, was 75%, 66% and 68% for the
years  ended  December  31,  2011,  2010  and  2009,  respectively.  Each  year’s  total  capacity  is  calculated  using  the  product  mix  actually  experienced  in  the
specific  year,  which  causes  variances  in  total  capacity  from  year-to-year,  exclusive  of  changes  to  brewing  equipment.  Working  capacity  is  the  theoretical
maximum output of all of our breweries and is based on running each of our facilities 24 hours-per-day, seven days-per-week with full batches for each beer
brewed. Working capacity does not take into account demand fluctuations due to seasonality, the perishability of beer, or product mix evolving in favor of
higher-end, lower volume brands. Considering these constraints, capacity utilization is unlikely to exceed approximately 85% of working capacity in a given
12-month period, unless we utilize external contract brewing resources during peak periods.  We entered into a three-year contract brewing agreement for
FSB during the first quarter of 2011, which contributed to the improvements in capacity utilization in 2011 compared to 2010.

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Selling, General and Administrative Expenses
Selling, general and administrative expenses (“SG&A”) include compensation and related expenses for personnel, travel, outside services, expenses incurred
for our sales, marketing, customer support, management, legal and other professional and administrative support functions, as well as costs to operate as a
public company.

Information regarding SG&A was as follows (dollars in thousands):

As a % of net sales

As a % of net sales

Year Ended December 31,

2011

 $

39,742 

26.6%

2010

2010

 $

29,938 

 $
22.7%    

2009

Dollar
Change

9,804 

% Change

32.7%

 $

29,938 

22.7%

 $

24,911 

 $
20.0%    

5,027 

20.2%

The  increase  in  SG&A  and  SG&A  as  a  percentage  of  net  sales  in  2011  compared  to  2010  was  primarily  due  to  an  increase  in  sales  and  marketing  costs,
principally comprised of labor costs related to our national sales organization, packaging design and development, promotions and sponsorship activity, point
of sale and related trade merchandise, and brand platform enhancements. Administrative costs associated with the operations acquired with the KBC Merger
in October 2010 also contributed to the increases.

The increase in our sales and marketing expenditures reflect our investment in critical initiatives that have led to sales and profit growth. We expect that the
rate of increase in SG&A spending going forward will not be as significant as seen during 2011. In conjunction with our acquisition of Kona, sale of FSB, and
rebranding efforts, we are aggressively targeting growth through national retail sales and eastern U.S. expansion.

The increase in SG&A and SG&A as a percentage of net sales in 2010 compared to 2009 was due primarily to an increase in direct costs associated with sales
and marketing activities, and costs associated with the Kona operations following the acquisition in the fourth quarter of 2010.

We incur costs for the promotion of our products through a variety of advertising programs with our wholesalers and downstream retailers. These costs are
included  in  SG&A  expenses.  Local  wholesalers  often  share  in  the  cost  of  the  program.  Reimbursements  from  wholesalers  for  advertising  and  promotion
activities are recorded as a reduction to SG&A expenses. Pricing discounts to wholesalers are recorded as a reduction to sales. The wholesalers’ contribution
in the aggregate toward these activities was an immaterial percentage of net sales in 2011, 2010 and 2009. Depending on the industry and market conditions,
we may adjust our advertising and promotional efforts in a wholesaler’s market if a change occurs in a cost-sharing arrangement. The timing of these efforts
may also be adjusted due to opportunities available to us over the course of the year.

Merger-Related Expenses
Merger-related expenses of $559,000 in 2010 primarily included activities associated with the KBC Merger, including legal, consulting, accounting and other
professional fees, and severance costs.

Merger-related  expenses  of  $225,000  in  2009  primarily  included  severance  expenses  associated  with  our  2008  merger  with  Widmer  Brothers  Brewing
Company (“WBBC”).

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Income from Equity Method Investments
Income from equity method investments included our share of FSB’s net income through the date of sale in May 2011 and our share of Kona’s net income
through the date of the KBC Merger in October 2010. Since completion of the KBC Merger, Kona’s operating results have been included in our consolidated
operating results.

Income from equity method investments was as follows (in thousands):

FSB
Kona
Total

2011

Year Ended December 31,
2010

2009

 $

 $

691 
- 
691 

 $

 $

696 
146 
842 

$

$

441 
111 
552 

Gain on Sale of FSB
Our pre-tax gain on the sale of FSB totaled $10.4 million, which resulted from proceeds of $16.3 million less the investment in FSB of $5.9 million.

Interest Expense
Information regarding interest expense was as follows (dollars in thousands):

Year Ended December 31,

$

$

2011

2010

918 

1,497 

 $

 $

2010

2009

1,497 

 $

2,139 

 $

Average debt outstanding
Average interest rate

Dollar
Change

% Change

(579)

(642)

(38.7)%

(30.0)%

2011

Year Ended December 31,
2010

 $

20,163 

3.43%

 $

24,236 

  $

3.34%  

2009

31,613 

4.68%

The decrease in interest expense in 2011 compared to 2010 was due to the expiration of a non-qualifying interest rate swap in the fourth quarter of 2010 and
lower average outstanding borrowings. The increase in the average interest rate on outstanding borrowings was due to the reduction in the outstanding balance
on lower interest rate debt during 2011, partially offset by modifications we negotiated with our primary lender in the latter part of 2010 as a result of our
improved financial condition. The decrease in average outstanding borrowings was primarily the result of using a portion of the proceeds from the sale of FSB
to repay the $7.5 million outstanding on our line of credit.

The  decrease  in  interest  expense  in  2010  compared  to  2009  was  due  to  higher  debt  balances  in  2009  to  support  our  capital  project  and  working  capital
requirements for 2009. We were able to pay down our outstanding borrowings during 2010. The lower average interest rate in 2010 compared to 2009 was
primarily due to our improved financial results and an associated decrease in our funded debt, and modifications we negotiated with our primary lender in the
latter part of 2010.

Income Tax Provision
Our effective income tax rate was 38.5%, 39.5% and 17.3% in 2011, 2010 and 2009, respectively. The effective income tax rates reflect the impact of non-
deductible expenses, primarily meals and entertainment and state and local taxes.

The rate in 2010 also reflects non-deductible merger-related expenses and a $100,000 reduction to our valuation allowance during the second quarter of 2010.
We  made  this  reduction,  eliminating  the  valuation  allowance,  due  to  the  cumulative  earnings  generated  and  other  evidence  available  to  us  regarding  the
potential of fully utilizing our outstanding net operating loss carryforwards.

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The income tax provision for 2009 also reflects the reversal of $900,000 of our $1.0 million valuation allowance, based on our assessment that it was more
likely  than  not  that  certain  deferred  tax  assets  would  be  realized.  Our  assessment  was  primarily  based  upon  the  future  reversal  of  existing  temporary
differences, primarily depreciation and amortization, and our 2009 operating results. This favorable effect was partially offset by the impact of non-deductible
expenses, a shift in the destination of our shipments, resulting in a greater apportionment of earnings and related deferred tax liabilities to states with higher
statutory tax rates than in prior periods, and the then-expected settlement with the Internal Revenue Service (“IRS”) regarding its examination of our income
tax returns for 2007 and 2008 filed by WBBC and related adjustments to deferred tax accounts recorded in the WBBC Merger.

Liquidity and Capital Resources

We have required capital primarily for the construction and development of our production breweries, to support our expansion and growth plans and to fund
our  working  capital  needs.  Historically,  we  have  financed  our  capital  requirements  through  cash  flow  from  operations,  bank  borrowings  and  the  sale  of
common and preferred stock. We anticipate meeting our obligations for the twelve months beginning January 1, 2012 primarily from cash flows generated
from  operations.  In  addition,  we  may  borrow  under  our  line  of  credit  facility  as  the  need  arises.  Capital  resources  available  to  us  at  December  31,  2011
included $795,000 of cash and $22.0 million available under our line of credit facility.

With the receipt of $15.7 million in cash related to the sale of our equity interest in FSB to A-B and reimbursement of certain transaction fees, we repaid the
$7.5 million of outstanding borrowings under our revolving line of credit. We anticipate that the remaining $0.8 million, which is being held in escrow, will
be released to us in two equal payments on May 2, 2012 and November 2, 2012, subject to indemnification claims, if any.

We  had  $795,000  and  $164,000  of  cash  at  December  31,  2011  and  2010,  respectively.  At  December  31,  2011,  we  had  working  capital  of  $2.3  million
compared  to  a  working  capital  deficit  of  $4.4  million  at  December  31,  2010.  Our  debt  as  a  percentage  of  total  capitalization  (total  debt  and  common
shareholders’ equity) was 11.7% and 22.4% at December 31, 2011 and 2010, respectively.

A summary of our cash flow information was as follows (dollars in thousands):

Cash flows provided by operating activities
Cash flows provided by (used in) investing activities
Cash flows used in financing activities

Increase in cash

Year Ended December 31,
2010

2011

2009

 $

 $

6,728 
7,131 
(13,228)
631 

 $

 $

10,798 
(10,313)
(332)
153 

 $

 $

8,954 
(2,167)
(6,787)
- 

Cash provided by operating activities of $6.7 million in 2011 resulted from our net income of $9.7 million and net non-cash expense of $1.4 million, partially
offset by changes in our operating assets and liabilities as discussed in more detail below.

Accounts receivable, net increased $2.8 million to $13.3 million at December 31, 2011 compared to $10.5 million at December 31, 2010. This increase was
primarily due to a $1.4 million increase in our receivable from A-B, which totaled $8.3 million at December 31, 2011, as well as a $704,000 increase in our
receivable from FSB, which totaled $712,000 at December 31, 2011. Historically, we have not had collection problems related to our accounts receivable.

Inventories  increased  $0.7  million  to  $9.4  million  at  December  31,  2011  compared  to  $8.7  million  at  December  31,  2010,  primarily  due  to  an  increase  in
volume and demand.

Accounts payable decreased $2.8 million to $11.0 million at December 31, 2011 compared to $13.8 million at December 31, 2010, primarily due to a $3.2
million decrease in our payable to FSB, which totaled $127,000 at December 31, 2011. This was partially offset by a $256,000 increase in the portion of our
payable  to  A-B  that  is  included  in  Accounts  payable,  which  totaled  $1.4  million  at  December  31,  2011,  and  increased  inventory  purchases  to  support  our
increased level of sales.

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As of December 31, 2011, we had the following net operating loss carryforwards (“NOLs”) available to offset payment of future income taxes:

•
•

federal NOLs of $4.5 million, or $1.5 million tax-effected; and
state NOLs of $129,000 tax-effected.

We  anticipate  that  we  will  utilize  these  remaining  NOLs  in  the  near  future  and,  accordingly,  once  utilized,  we  will  be  required  to  satisfy  our  income  tax
obligations with cash.

Capital expenditures of $8.5 million in 2011 were primarily for the purchase or retrofitting of equipment to upgrade our breweries and the planning and design
of a company-wide supply chain management system. For 2012, we anticipate capital expenditures of approximately $8.5 million to $9.5 million primarily for
investments in capacity and efficiency.

Cash flows used in financing activities primarily consisted of net repayments on our line of credit and other long-term debt obligations.

We have a loan agreement (as amended, the “Loan Agreement”) with BofA, which is presently comprised of a $22.0 million revolving line of credit (“Line of
Credit”), including provisions for cash borrowings and up to $2.5 million notional amount of letters of credit, and a $12.2 million term loan (“Term Loan”).
We may draw upon the Line of Credit for working capital and general corporate purposes. At December 31, 2011, we had no borrowings outstanding under
the Line of Credit and we were in compliance with the financial covenants associated with the Loan Agreement.

See Note 10 of Notes to Consolidated Financial Statements for additional information.

Contractual Commitments and Obligations

The following is a summary of our contractual commitments and obligations as of December 31, 2011 (in thousands):

Payments Due By Period
2015 and
2016   

2013 and
2014   

Contractual Obligation
Term loan
Interest on term loan(1)
Promissory notes
Interest on promissory notes
Note with related party
Interest on note with related party  
Operating leases
Capital leases
Purchase commitments
Sponsorship obligations
Interest rate swap(2)

  Total    2012   
 $12,240  $
907   
600   
492   
519   
37   

418  $
156   
-   
144   
173   
21   
   17,697    1,341   
6   
   17,134    13,354   
   2,953    1,574   
387   
 $53,176  $17,574  $

574   

23   

942  $
293   
-   
288   
346   
16   
2,141   
11   
3,168   
1,299   
187   
8,691  $

1,065  $
268   
600   
60   
-   
-   

2017 and
beyond  
9,815 
190 
- 
- 
- 
- 
1,700    12,515 
- 
- 
- 
- 
4,391  $ 22,520 

6   
612   
80   
-   

(1) The variable interest rate on our term loan was 1.27% at December 31, 2011.
(2) The fixed rate on our interest rate swap is 4.48%. We pay that fixed rate less the Benchmark Rate, which, at December 31, 2011, was 0.27%.

See Notes 10, 11 and 18 of Notes to Consolidated Financial Statements for additional information.

Inflation

We believe that the impact of inflation was minimal on our business in 2011, 2010 and 2009.

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Critical Accounting Policies and Estimates

Our financial statements are based upon the selection and application of significant accounting policies that require management to make significant estimates
and  assumptions.  Judgments  and  uncertainties  affecting  the  application  of  these  policies  may  result  in  materially  different  amounts  being  reported  under
different conditions or using different assumptions. Our estimates are based upon historical experience, market trends and financial forecasts and projections,
and upon various other assumptions that management believes to be reasonable under the circumstances at various points in time. Actual results may differ,
potentially significantly, from these estimates.

Goodwill
Goodwill  is  recorded  when  the  purchase  price  paid  for  an  acquisition  exceeds  the  estimated  fair  value  of  the  net  identified  tangible  and  intangible  assets
acquired. Goodwill is allocated to our reporting units based on relative fair value of the future benefit of the purchased and existing operations. Reporting
units  may  be  operating  segments  as  a  whole  or  an  operation  one  level  below  an  operating  segment,  referred  to  as  a  component.  Our  reporting  units  are
consistent with the operating segments identified in “Note 13. Segment Results and Concentrations” in Part II, Item 8 of this Form 10-K.

We perform an annual impairment assessment as of December 31 of each year, or more frequently if indicators of potential impairment exist, to determine
whether it is more likely than not that the fair value of a reporting unit in which goodwill resides is less than its carrying value. For reporting units in which
this assessment concludes that it is more likely than not that the fair value is more than its carrying value, goodwill is not considered impaired and we are not
required to perform the two-step goodwill impairment test. Qualitative factors considered in this assessment include, but are not limited to, macroeconomic
conditions,  industry  conditions,  the  competitive  environment,  changes  in  the  market  for  our  products  and  services,  regulatory  and  political  developments,
entity specific factors such as strategies and financial performance. We are not required to perform a qualitative assessment for our annual impairment test and
may instead bypass the qualitative assessment and perform the two-step goodwill impairment test.

For reporting units in which the impairment assessment concludes that it is more likely than not that the fair value is less than its carrying value, we perform
the first step of the goodwill impairment test, which compares the fair value of the reporting unit to its carrying value. If the carrying value exceeds the fair
value,  the  second  step  includes  determining  the  implied  fair  value  of  goodwill,  which  is  then  compared  with  the  carrying  amount  to  determine  if  an
impairment  loss  is  recorded.  We  use  a  combination  of  valuation  methods,  market  capitalization  and  income  approach,  to  estimate  the  fair  value  of  the
reporting units.

The  significant  estimates  and  assumptions  used  by  management  in  assessing  the  recoverability  of  goodwill  are  estimated  future  cash  flows,  present  value
discount  rate,  estimated  growth  of  the  overall  craft  beer  segment,  and  other  factors.  If  our  estimated  future  cash  flows  were  to  significantly  decline,  an
impairment charge could result. The estimates of future cash flows, based on reasonable and supportable assumptions and projections, require management’s
subjective judgment.

Indefinite-Lived Intangible Assets
We review indefinite-lived intangible assets, primarily comprised of our trademarks, domain name and recipes, for impairment annually and whenever events
or  changes  in  circumstances  indicate  that  the  carrying  value  may  not  be  recoverable.  Recoverability  of  indefinite-lived  intangible  assets  is  measured  by
comparing the carrying amount of the asset to the future discounted cash flows that the asset is expected to generate. If it is determined that an individual asset
is impaired, the amount of any impairment is measured as the difference between the carrying value and the fair value of the impaired asset.

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The assumptions and estimates used to determine future values and remaining useful lives of our intangible are complex and subjective. They can be affected
by  various  factors,  including  external  factors  such  as  industry  and  economic  trends,  and  internal  factors  such  as  changes  in  our  business  strategy  and  our
forecasts for specific product lines.

Long-Lived Asset Impairment
We evaluate potential impairment of our long-lived assets, including our distributor agreements, non-compete agreements and other intangible assets, when
facts and circumstances indicate that the carrying values of such long-lived assets may be impaired. In such cases, an evaluation of recoverability is performed
by comparing the carrying value of the assets to the projected future undiscounted cash flows and by preparing other quantitative and qualitative analyses.
Upon indication that the carrying value of such assets may not be recoverable, we recognize an impairment loss during the current period. We did not identify
indicators of impairment during 2011, 2010 or 2009.

Refundable Deposits on Kegs
We distribute our draft beer in kegs that are owned by us, as well as in kegs that have been leased from third parties. Kegs that are owned by us are reflected
as a component of Property, equipment and leasehold improvements in our Consolidated Balance Sheets at cost and are depreciated over the estimated useful
life of the keg. When draft beer is shipped to the wholesaler, regardless of whether the keg is owned or leased, we collect a refundable deposit, reflected as a
current  liability  in  our  Consolidated  Balance  Sheets.  Upon  return  of  the  keg  to  us,  the  deposit  is  refunded  to  the  wholesaler.  When  a  wholesaler  cannot
account for some of our kegs for which it is responsible, it pays us a fixed fee and forfeits its deposit for each keg determined to be lost. We have experienced
some loss of kegs and anticipate that some loss will occur in future periods due to the significant volume of kegs handled by each wholesaler and retailer, the
similarities between kegs owned by most brewers, and the relatively low deposit collected on each keg when compared with the market value of the keg. We
believe that this is an industry-wide problem and our loss experience is typical of the industry. In order to estimate forfeited deposits attributable to lost kegs,
we  periodically  use  internal  records,  A-B  records,  other  third-party  records,  and  historical  information  to  estimate  the  physical  count  of  kegs  held  by
wholesalers and A-B.

These estimates affect the amount recorded as brewery equipment and refundable deposits as of the date of the consolidated financial statements. The actual
liability for refundable deposits could differ from estimates.

Revenue Recognition
We  recognize  revenue  from  product  sales,  net  of  excise  taxes,  discounts  and  certain  fees  we  must  pay  in  connection  with  sales  to  a  member  of  the  A-B
wholesale distributor network, when the products are delivered to the member. A member of the A-B wholesale distributor network may be a branch of A-B
or an independent wholesale distributor.

We recognize revenue on contract brewing sales when the product is shipped to our contract brewing customer.

We recognize revenue on retail sales at the time of sale and we recognize revenue from events at the time of the event.

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Deferred Taxes
Deferred tax assets arise from the tax benefit of amounts expensed for financial reporting purposes but not yet deducted for tax purposes and from unutilized
tax credits and net operating loss carry forwards. We evaluate our deferred tax assets on a regular basis to determine if a valuation allowance is required. To
the extent it is determined the recoverability of the deferred tax assets is not more likely than not, we will record a valuation allowance against deferred tax
assets. If we are unable to generate adequate taxable income in future periods or our assessment that it is more likely than not that certain deferred tax assets
will be realized is otherwise not accurate, we may incur charges in future periods to record a valuation allowance on our gross deferred tax assets.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a material current or future effect on our financial condition,
changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

Recent Accounting Pronouncements

See Note 3 of Notes to Consolidated Financial Statements included in Part II, Item 8 of this Form 10-K.

Item 7A.

Quantitative and Qualitative Disclosures about Market Risk

Interest Rate Risk
We have assessed our vulnerability to certain market risks, including interest rate risk associated with financial instruments included in cash and long-term
debt. To mitigate this risk, we entered into a five-year interest rate swap agreement, which expires July 1, 2013, to hedge the variability of interest payments
associated with our variable-rate borrowings. Through this swap agreement, we pay interest at a fixed rate of 4.48% and receive interest at a floating-rate of
the one-month LIBOR, which was 1.27% at December 31, 2011. Since the interest rate swap hedges the variability of interest payments on variable rate debt
with similar terms, it qualifies for cash flow hedge accounting treatment. This interest rate swap reduces our overall interest rate risk. We did not have any
unhedged variable rate debt outstanding at December 31, 2011.

Due  to  the  nature  of  our  highly  liquid  cash,  an  increase  or  decrease  in  interest  rates  would  not  materially  affect  the  fair  value  of  our  cash,  nor  the  related
interest income.

35  

 
 
 
 
 
 
 
 
 
 
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Item 8.

Financial Statements and Supplementary Data

Unaudited quarterly financial data for each of the eight quarters in the two-year period ended December 31, 2011 is as follows:

2011 (In thousands, except per share data)
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Operating income (loss)
Income from equity-method investments
Gain on sale of equity interest in Fulton Street Brewery, LLC
Other expense, net
Income before income taxes
Income tax provision
Net income
Basic and diluted net income per share

Shares used in basic per share calculation
Shares used in diluted per share calculation

2010 (In thousands, except per share data)
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Merger-related expenses
Operating income (loss)
Income from equity-method investments
Other expense, net
Income (loss) before income taxes
Income tax provision (benefit)
Net income (loss)
Basic and diluted net income (loss) per share

Shares used in basic per share calculation
Shares used in diluted per share calculation

  1st Quarter
 $

32,297   $
23,069    
9,228    
9,289    
(61)   
356    
 -    
(269)   
26    
10    
16   $
-   $

18,819    
18,928    

2nd Quarter

    3rd Quarter

    4th Quarter

41,496   $
28,038    
13,458    
10,670    
2,788    
335    
 10,398    
(253)   
13,268    
5,108    
8,160   $
0.43   $

18,829    
18,945    

40,477   $
27,762    
12,715    
10,530    
2,185    
-    
 -    
(183)   
2,002    
771    
1,231   $
0.07   $

18,843    
18,935    

34,927 
25,142 
9,785 
9,253 
532 
- 
 34 
(170)
396 
152 
244 
0.01 

18,845 
18,942 

 $
 $

1st Quarter

2nd Quarter

3rd Quarter

4th Quarter

27,452   $
20,605    
6,847    
6,205    
-    
642    
85    
(346)   
381    
172    
209   $
0.01   $

17,074    
17,101    

 $

 $
 $

36  

37,239   $
26,841    
10,398    
7,545    
-    
2,853    
338    
(334)   
2,857    
1,123    
1,734   $
0.10   $

17,084    
17,131    

36,718   $
28,090    
8,628    
7,717    
353    
558    
263    
(282)   
539    
163    
376   $
0.02   $

17,119    
17,232    

30,322 
22,528 
7,794 
8,471 
206 
(883)
156 
(264)
(991)
(358)
(633)
(0.03)

18,801 
18,801 

 
 
 
   
 
  
  
  
  
  
  
  
  
  
 
  
     
     
     
  
  
  
 
 
   
   
   
 
  
  
  
  
  
  
  
  
  
 
   
      
      
      
  
  
  
 
 
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders
Craft Brew Alliance, Inc.

We have audited the accompanying consolidated balance sheets of Craft Brew Alliance, Inc. (the “Company”) as of December 31, 2011 and 2010, and the
related consolidated statements of income, common shareholders’ equity, and cash flows for each of the three years in the period ended December 31, 2011.
These  consolidated  financial  statements  are  the  responsibility  of  the  Company’s  management.  Our  responsibility  is  to  express  an  opinion  on  these
consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. An audit
includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also includes assessing
the accounting principles used and significant estimates made by management, as well as evaluating the overall consolidated financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Craft Brew
Alliance, Inc. as of December 31, 2011 and 2010, and the consolidated results of its operations and its cash flows for each of the three years in the period
ended December 31, 2011, in conformity with generally accepted accounting principles in the United States of America.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States),  Craft  Brew  Alliance,  Inc.’s
internal  control  over  financial  reporting  as  of  December  31,  2011,  based  on  criteria  established  in  Internal  Control  -  Integrated  Framework  issued  by  the
Committee of Sponsoring Organizations of the Treadway Commission and our report dated March 14, 2012 expressed an unqualified opinion thereon.

/s/ Moss Adams LLP

Seattle, Washington
March 14, 2012

37  

 
 
 
 
 
 
 
 
 
 
CRAFT BREW ALLIANCE, INC.
CONSOLIDATED BALANCE SHEETS
(Dollars in thousands, except per share amounts)

Table of Contents

Assets
Current assets:

Cash
Accounts receivable, net
Inventories
Deferred income tax asset, net
Other current assets

Total current assets

Property, equipment and leasehold improvements, net
Equity method investment in Fulton Street Brewery, LLC
Goodwill
Intangible and other assets, net

Total assets

Liabilities and Shareholders' Equity
Current liabilities:

Accounts payable
Accrued salaries, wages and payroll taxes
Refundable deposits
Other accrued expenses
Current portion of long-term debt and capital lease obligations

Total current liabilities

Long-term debt and capital lease obligations, net of current portion
Fair value of derivative financial instruments
Deferred income tax liability, net
Other liabilities

Total liabilities

Commitments and contingencies

Common shareholders' equity:

  $

  $

  $

Common stock, $0.005 par value. Authorized 50,000,000 shares; issued and outstanding 18,844,817 and 18,819,053    
Additional paid-in capital
Accumulated other comprehensive loss
Accumulated deficit

Total common shareholders' equity
Total liabilities and common shareholders' equity

  $

The accompanying notes are an integral part of these financial statements.

38  

December 31,

2011

2010

  $

  $

  $

795 
13,326 
9,446 
894 
2,816 
27,277 

100,725 
- 
12,917 
17,989 
158,908 

10,994 
4,524 
7,400 
1,436 
596 
24,950 

13,188 
572 
15,210 
479 
54,399 

164 
10,514 
8,729 
932 
3,233 
23,572 

98,778 
5,240 
12,917 
17,759 
158,266 

13,825 
4,053 
6,291 
1,378 
2,460 
28,007 

24,675 
849 
10,118 
421 
64,070 

94 
135,091 
(356)
(30,320)
104,509 
158,908 

  $

94 
134,601 
(528)
(39,971)
94,196 
158,266 

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
  
 
 
  
   
 
 
   
 
 
   
 
 
   
 
 
 
   
  
 
 
  
   
  
 
 
  
   
  
 
 
  
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
  
 
 
  
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
  
 
 
  
   
  
 
 
  
 
   
  
 
 
  
   
  
 
 
  
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
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CRAFT BREW ALLIANCE, INC.
CONSOLIDATED STATEMENTS OF INCOME
(In thousands, except per share amounts)

  Year Ended December 31,
  2011    2010    2009  

9,121   

Sales
Less excise taxes
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
-   
Merger related expenses
5,444   
Operating income
Income from equity method investments
691   
Gain on sale of equity interest in Fulton Street Brewery, LLC   10,432   
(918)  
Interest expense
Interest and other income, net
43   
   15,692   
Income before income taxes
6,041   
Income tax provision
9,651  $
Net income

 $161,000  $140,852  $133,308 
8,595 
   11,803   
   149,197    131,731    124,713 
   104,011    98,064    97,230 
   45,186    33,667    27,483 
   39,742    29,938    24,911 
225 
2,347 
552 
- 
(2,139)
313 
1,073 
186 
887 

559   
3,170   
842   
-   
(1,497)  
271   
2,786   
1,100   
1,686  $

 $

Basic and diluted net income per share

 $

0.51  $

0.10  $

0.05 

Shares used in basic per share calculations

   18,834    17,523    17,004 

Shares used in diluted per share calculations

   18,931    17,568    17,041 

The accompanying notes are an integral part of these financial statements.

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CRAFT BREW ALLIANCE, INC.
CONSOLIDATED STATEMENTS OF COMMON SHAREHOLDERS' EQUITY
(In thousands)

Balance at December 31, 2008
Issuance of shares under stock plans
Stock-based compensation
Compreshensive income:

Unrealized gains on derivative financial instruments, net of tax provision

of $117
Net income

Total comprehensive income
Balance at December 31, 2009
Issuance of shares under stock plans
Stock-based compensation
Issuance of shares pursuant to merger with Kona
Brewing Co., Inc.
Compreshensive income:

Unrealized losses on derivative financial instruments, net of tax benefit of

$31

Net income

Total comprehensive income
Balance at December 31, 2010
Issuance of shares under stock plans
Stock-based compensation
Compreshensive income:

Unrealized gains on derivative financial instruments, net of tax provision

of $105
Net income

Total comprehensive income
Balance at December 31, 2011

Total
  Additional  
   Common  
   Paid-In   Comprehensive  Retained  Shareholders' 

   Accumulated    
Other

  Common Stock
  Shares     Par Value   Capital
   16,948    $
108     
18     

85  $ 122,433  $
207   
42   

-   
-   

-     
-     

-   
-   

-   
-   

   17,074     
60     
18     

85   
1   
-   

122,682   
126   
99   

Loss

   Deficit   

Equity

(693) $ (42,544) $
-   
-   

-   
-   

215   
-   

-   
887   

(478)   (41,657)  
-   
-   

-   
-   

79,281 
207 
42 

215 
887 
1,102 
80,632 
127 
99 

1,667     

8   

11,694   

-   

-   

11,702 

-     
-     

-   
-   

-   
-   

   18,819     
10     
16     

94   
-   
-   

134,601   
23   
467   

(50)  
-   

-   
1,686   

(528)   (39,971)  
-   
-   

-   
-   

-     
-     

-   
-   

-   
-   

172   
-   

-   
9,651   

   18,845    $

94  $ 135,091  $

(356) $ (30,320) $

(50)
1,686 
1,636 
94,196 
23 
467 

172 
9,651 
9,823 
104,509 

The accompanying notes are an integral part of these financial statements.

40  

 
 
 
  
     
   
  
 
 
  
     
   
 
 
  
 
  
  
  
      
    
    
    
    
  
  
  
  
      
    
    
    
    
  
  
  
      
    
    
    
    
  
  
  
      
    
    
    
    
  
  
  
  
      
    
    
    
    
  
  
  
      
    
    
    
    
  
  
  
  
      
    
    
    
    
 
 
 
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CRAFT BREW ALLIANCE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

Cash  flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization
Income from equity method investments, net of distributions received
Gain on sale of equity interest in Fulton Street Brewery, LLC
(Gain) loss on sale or disposal of preperty, equipment and leasehold improvements
Deferred income taxes
Stock-based compensation
Other
Changes in operating assets and liabilities:

Accounts receivable, net
Inventories
Other current assets
Other assets
Accounts payable and other accrued expenses
Accrued salaries, wages and payroll taxes
Refundable deposits

Net cash provided by operating activities

Cash flows from investing activities:

Expenditures for property, equipment and leasehold improvements
Proceeds from sale of property, equipment and leasehold improvements
Cash paid for merger with Kona Brewing Co., Inc. and related entities, net
Proceeds received for federal grant assiciated with photovolatic system
Proceeds from the sale of equity interest in Fulton Street Brewery, LLC
Other

Net cash provided by (used in) investing activities

Cash flows from financing activities:

Principal payments on debt and capital lease obligations
Net borrowings (repayments) under revolving line of credit
Proceeds from issuances of common stock
Debt issuance costs

Net cash used in financing activities

Increase in cash

Cash:

Beginning of period
End of period

Supplemental disclosure of cash flow information:

Cash paid for interest
Cash paid (received) for income taxes, net

Supplemental disclosure of non-cash information:

Fair value of common stock issued in connection with acquisition of Kona Brewing Co., Inc. and related entities $
 $
Receivable from sale of equity interest in Fulton Street Brewery, LLC

The accompanying notes are an integral part of these financial statements.

41  

 Year Ended December 31, 
  2011    2010    2009  

 $ 9,651  $ 1,686  $

887 

7,204   
(691)  
   (10,432)  
(1)  
5,025   
467   
(135)  

7,044    7,313 
(513)
(647)  
- 
-   
31 
102   
(56)
1,082   
42 
99   
(136)
(282)  

(1,976)  
(640)  
418   
(495)  
(2,773)  
471   
635   

2,017    1,391 
(202)
1,445   
791 
590   
72 
36   
(1,353)   (1,162)
802 
(1,230)  
(306)
209   
6,728    10,798    8,954 

(8,488)  
120   
-   
-   
   15,527   
(28)  

(4,669)   (2,303)
136 
- 
- 
- 
- 
7,131    (10,313)   (2,167)

160   
(6,206)  
402   
-   
-   

(5,751)  
(7,500)  
23   
-   
   (13,228)  

(1,505)   (1,394)
1,100    (5,600)
207 
127   
(54)  
- 
(332)   (6,787)

631   

153   

- 

 $

 $

164   
795  $

11   
164  $

11 
11 

972  $ 1,625  $ 2,265 
(760)
675   

223   

-  $ 11,702  $
-  $

836  $

- 
- 

 
 
 
 
 
  
   
   
 
  
   
   
 
  
    
    
  
  
  
  
  
  
  
  
    
    
  
  
  
  
  
  
  
  
  
 
  
    
    
  
  
    
    
  
  
  
  
  
  
  
 
  
    
    
  
  
    
    
  
  
  
  
  
 
  
    
    
  
  
 
  
    
    
  
  
    
    
  
  
 
  
    
    
  
  
    
    
  
  
 
  
    
    
  
  
    
    
  
 
 
 
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Note 1.  Nature of Operations

CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Overview
Craft  Brew  Alliance,  Inc.  was  formed  in  1981  to  brew  and  sell  craft  beer.  We  produce,  sell  and  market  on  a  national  basis  innovative  bottled  and  draft
products for the Widmer Brothers, Redhook and Kona brands at our five company-owned breweries and operate five pubs that promote our products, offer
dining and entertainment facilities and sell retail merchandise. Our common stock trades on the Nasdaq Stock Market under the trading symbol “HOOK.”

Our products are distributed domestically in all 50 states. This national footprint was established primarily through a series of distribution agreements with
Anheuser-Busch, LLC (“A-B”), a significant shareholder. In 2004, we and A-B entered into three agreements, an exchange and recapitalization agreement (as
amended,  the  “Exchange  Agreement”),  a  distribution  agreement  (as  amended,  the  “A-B  Distributor  Agreement”)  and  a  registration  rights  agreement  that
collectively constitute the framework of our existing relationship with A-B.

Under the present terms of the A-B Distribution Agreement, we distribute our products in substantially all of our markets through A-B’s seamless national
wholesale  distributor  network.  A-B’s  domestic  wholesale  distributor  network  consists  of  a  significant  number  of  independent  wholesale  distributors  and
branches owned and operated by A-B. The A-B Distribution Agreement is subject to early termination, by either party, upon the occurrence of certain events.
The  A-B  Distribution  Agreement  expires  December  31,  2018,  but  may  be  automatically  renewed  for  an  additional  ten-year  period  absent  A-B  providing
written notice to the contrary on or prior to June 30, 2018.

Basis of Presentation
The consolidated financial statements include the accounts of Craft Brew Alliance, Inc. and our wholly owned subsidiaries. All intercompany transactions and
balances are eliminated in consolidation.

Note 2.  Significant Accounting Policies

Cash
We maintain cash balances with financial institutions that may exceed federally insured limits. We did not have any cash equivalents at December 31, 2011 or
2010.

Accounts Receivable
Accounts receivable is primarily comprised of trade receivables due from wholesalers and A-B for beer and promotional product sales. Because of state liquor
laws  and  each  wholesaler’s  agreement  with  A-B,  we  do  not  have  collectability  issues  related  to  the  sale  of  our  beer  products.    Accordingly,  we  do  not
regularly provide an allowance for doubtful accounts for beer sales. We have provided an allowance for promotional merchandise receivables that have been
invoiced  to  the  wholesaler,  which  reflects  our  best  estimate  of  probable  losses  inherent  in  the  accounts.  We  determine  the  allowance  based  on  historical
customer experience and other currently available evidence. When a specific account is deemed uncollectible, the account is written off against the allowance.
The allowance for doubtful accounts was $25,000 at both December 31, 2011 and 2010, respectively.

Activity related to our allowance for doubtful accounts was immaterial in 2011, 2010 and 2009.

Inventories
Inventories, except for pub food, beverages and supplies, are stated at the lower of standard cost or market. Pub food, beverages and supplies are stated at the
lower of cost or market.

We regularly review our inventories for the presence of obsolete product attributed to age, seasonality and quality. If our review indicates a reduction in utility
below the product’s carrying value, we reduce the product to a new cost basis. We record the cost of inventory for which we estimate we have more than a
twelve-month supply as a component of Intangible and other assets on our Consolidated Balance Sheets.

42  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

Property, Equipment and Leasehold Improvements
Property, equipment and leasehold improvements are stated at cost reduced by proceeds received under applicable cash grants, less accumulated depreciation
and accumulated amortization. Expenditures for repairs and maintenance are expensed as incurred; renewals and betterments are capitalized. Upon disposal of
equipment and leasehold improvements, the accounts are relieved of the costs and related accumulated depreciation or amortization, and resulting gains or
losses are reflected in our Consolidated Statements of Income.

Depreciation and amortization of property, equipment and leasehold improvements is provided on the straight-line method over the following estimated useful
lives:

Buildings
Brewery equipment
Furniture, fixtures and other equipment

Leasehold improvements

30 – 50 years
10 – 25 years
2 - 10 years
5 years
The lesser of useful life or term of the lease

Valuation of Long-Lived Assets
We  evaluate  potential  impairment  of  long-lived  assets,  including  intangible  assets,  when  facts  and  circumstances  indicate  that  the  carrying  values  of  such
assets  may  be  impaired.  An  evaluation  of  recoverability  is  performed  by  comparing  the  carrying  value  of  the  assets  to  projected  future  undiscounted  cash
flows in addition to other quantitative and qualitative analyses. Upon indication that the carrying value of such assets may not be recoverable, we recognize an
impairment loss in the current period in our Consolidated Statements of Income. We did not identify indicators of impairment during 2011, 2010 or 2009.

Intangible assets with finite lives are amortized using a straight line basis of accounting. Intangible assets and their respective estimated lives are as follows:

Trade name and trademark
Recipes
Distributor agreements
Non-compete agreements

Indefinite
Indefinite
15 years
5 years

Goodwill
We evaluate the recoverability of goodwill annually by performing a qualitative assessment to determine whether it is more likely than not that the fair value
of the reporting unit is less than the carrying amount.  If the fair value of the reporting unit is greater than the carrying amount, further testing of goodwill
impairment is not performed. If the fair value of the reporting unit is less than the carrying unit, we perform a quantitative two-step impairment test. The first
step compares the fair value of the reporting unit with its carrying amount, including goodwill. If the carrying amount exceeds fair value, then the second step
of the impairment test is performed to measure the amount of any impairment loss. Additional impairment assessments may be performed on an interim basis
if we encounter events or changes in circumstances that would indicate that, more likely than not, the carrying amount of goodwill has been impaired.

Indefinite-Lived Intangible Assets
Indefinite-lived intangible assets consist primarily of trademarks, domain name and recipes, which are tested for impairment annually or more frequently if
events or changes in circumstances indicate that the asset might be impaired. Recoverability of indefinite-lived intangible assets is measured by comparing the
carrying amount of the asset to the future discounted cash flows that the asset is expected to generate. If it is determined that an individual asset is impaired,
the amount of any impairment is measured as the difference between the carrying value and the fair value of the impaired asset. Based on the impairment tests
performed, there was no impairment of indefinite-lived intangible assets in 2011, 2010, and 2009.

Refundable Deposits on Kegs
We distribute our draft beer in kegs that are owned by us as well as in kegs that have been leased from third parties. Kegs that are owned by us are reflected in
our Consolidated Balance Sheets at cost and are depreciated over the estimated useful life of the keg. When draft beer is shipped to the wholesaler, regardless
of whether the keg is owned or leased, we collect a refundable deposit, presented as a current liability – Refundable deposits in our Consolidated Balance
Sheets. Upon return of the keg to us, the deposit is refunded to the wholesaler. See discussion at Note 19, “Related-Party Transactions” for impact of lost kegs
on our brewery equipment.

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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

We  have  experienced  some  loss  of  kegs  and  anticipate  that  some  loss  will  occur  in  future  periods  due  to  the  significant  volume  of  kegs  handled  by  each
wholesaler and retailer, the homogeneous nature of kegs owned by most brewers, and the relatively small deposit collected for each keg when compared with
its  market  value.  We  believe  that  this  is  an  industry-wide  problem  and  that  our  loss  experience  is  not  atypical.  In  order  to  estimate  forfeited  deposits
attributable  to  lost  kegs,  we  periodically  use  internal  records,  records  maintained  by  A-B,  records  maintained  by  other  third  party  vendors  and  historical
information to estimate the physical count of kegs held by wholesalers and A-B. These estimates affect the amount recorded as equipment and refundable
deposits as of the date of the consolidated financial statements. The actual liability for refundable deposits may differ from estimates. As of December 31,
2011 and 2010, our Consolidated Balance Sheets included $7.1 million and $6.0 million, respectively, in refundable deposits on kegs and $5.1 million and
$4.1 million, respectively, in keg equipment, net of accumulated depreciation.

Fair Value of Financial Instruments
We believe the carrying amounts of cash, accounts receivable, accounts payable and other accrued expenses are a reasonable approximation of the fair value
of those financial instruments because of the nature of the underlying transactions and the short-term maturities involved.

We had fixed-rate debt outstanding as follows (in thousands):

Fixed-rate debt on balance sheet
Fair value of fixed-rate debt

December 31,

2011

2010

 $
 $

1,544 
1,615 

 $
 $

6,996 
7,541 

Derivative  financial  instruments  are  recorded  at  fair  value  in  our  Consolidated  Balance  Sheets  with  gains  or  losses  reported  either  in  the  Consolidated
Statements of Income or as a component of Comprehensive income depending on their classification. Derivative financial instruments are utilized to reduce
interest rate risk. We do not hold or issue derivative financial instruments for trading purposes.

Concentrations of Risk
Financial instruments that potentially subject us to credit risk consist principally of trade accounts receivable. While wholesale distributors and A-B account
for substantially all trade accounts receivable, this concentration risk is limited due to the number of distributors, their geographic dispersion and state laws
regulating the financial affairs of distributors of alcoholic beverages.

Comprehensive Income
Comprehensive income included deferred gains and losses on unrealized derivative hedge transactions.

Revenue Recognition
We  recognize  revenue  from  product  sales,  net  of  excise  taxes,  discounts  and  certain  fees  we  must  pay  in  connection  with  sales  to  a  member  of  the  A-B
wholesale distributor network, when the products are delivered to the member. A member of the A-B wholesale distributor network may be a branch of A-B
or an independent wholesale distributor.

We recognize revenue on contract brewing sales when the product is shipped to our contract brewing customer.

We recognize revenue on retail sales at the time of sale and we recognize revenue from events at the time of the event.

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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

Excise Taxes
The federal government levies excise taxes on the sale of alcoholic beverages, including beer. For brewers producing less than two million barrels of beer per
calendar year, the federal excise tax is $7 per barrel on the first 60,000 barrels of beer removed for consumption or sale during the calendar year, and $18 per
barrel for each barrel in excess of 60,000 barrels. Individual states also impose excise taxes on alcoholic beverages in varying amounts. As presented in our
Consolidated Statements of Income, Sales reflects the amounts invoiced to A-B, wholesale distributors and other customers. Excise taxes due to federal and
state agencies are not collected from our customers, but rather are our responsibility. Net sales, as presented in our Consolidated Statements of Income, are
reduced by applicable federal and state excise taxes.

Shipping and Handling Costs
Costs incurred to ship our product are included in Cost of sales in our Consolidated Statements of Income.

Advertising Expenses
Advertising  costs,  consisting  of  television,  radio,  print,  outdoor  advertising,  on-line  and  social  media,  sponsorships,  trade  events,  promotions  and  printed
product  information,  as  well  as  costs  to  produce  these  media,  are  expensed  as  incurred.  The  costs  associated  with  point  of  sale  display  items  and  related
promotional merchandise are inventoried and charged to expense when first used. For the years ended December 31, 2011, 2010 and 2009, we recognized
costs for all of these activities totaling $11.9 million, $9.5 million and $6.6 million, respectively, which are reflected as Selling, general and administrative
expenses in our Consolidated Statements of Income.

Advertising  expenses  are  included  in  selling,  general  and  administrative  expenses  and  frequently  involve  the  local  wholesaler  sharing  in  the  cost  of  the
program.  Reimbursements  from  wholesalers  for  advertising  and  promotion  activities  are  recorded  as  a  reduction  to  Selling,  general  and  administrative
expenses in our Consolidated Statements of Income. Pricing discounts to wholesalers are recorded as a reduction of Sales in our Consolidated Statements of
Income.

Stock-Based Compensation
The fair value of restricted stock awards is determined based on the number of shares granted and the quoted price of our common stock on the date of grant.
The  fair  value  of  stock  option  awards  is  estimated  at  the  grant  date  as  calculated  by  the  Black-Scholes-Merton  (“BSM”)  option-pricing  model.  The  BSM
model requires various judgmental assumptions including expected volatility and option life.

The estimated fair value of stock-based awards is recognized as compensation expense over the vesting period of the award, net of estimated forfeitures. We
estimate forfeitures of stock based awards based on historical experience and expected future activity.

The estimated fair value of performance-based stock awards is recognized over the service period based on an assessment of the probability that performance
goals will be met. We re-measure the probability of achieving the performance goals during each reporting period. In future reporting periods, if we determine
that performance goals are not probable of occurrence, no compensation expense will be recognized and any previously recognized compensation expense
would be reversed

Earnings per Share
Basic earnings per share is computed on the basis of the weighted average number of shares that were outstanding during the period. Diluted earnings per
share include the dilutive effect of common share equivalents calculated under the treasury stock method.

Income Taxes
Deferred income taxes are established for the difference between the financial reporting and income tax basis of assets and liabilities as well as operating loss
and tax credit carryforwards. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that
some portion of the deferred tax assets will not be realized. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable
income  in  the  years  in  which  those  temporary  differences  are  expected  to  be  recovered  or  settled.  The  effect  on  deferred  taxes  of  a  change  in  tax  rates  is
recognized in income in the period that includes the enactment date.

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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

We recognize the benefits of tax return positions when it is determined that the positions are “more-likely-than-not” to be sustained by the taxing authority.
Interest and penalties accrued on unrecognized tax benefits are recorded as tax expense in the period incurred. At December 31, 2011, 2010 and 2009, we did
not have any unrecognized tax benefits nor any interest and penalties accrued on unrecognized tax benefits.

Segment Information
Our Chief Operating Decision Maker monitors net sales and gross margins of our Beer Related operations and our Pubs and Other operations. Beer Related
operations  include  the  brewing  operations  and  related  beer  sales  of  our  Widmer  Brothers,  Redhook  and  Kona  beer  brands.  Pubs  and  Other  operations
primarily include our pubs, some of which are located adjacent to our Beer Related operations. We do not track operating results beyond the gross margin
level or our assets on a segment level.

Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to
make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses during the reporting period. We base our estimates on historical experience and on
various assumptions that are believed to be reasonable under the circumstances at the time. Actual results could differ from those estimates under different
assumptions or conditions.

Reclassifications
Certain reclassifications have been made to the prior year’s data to conform to the current year’s presentation.

Note 3.  Recent Accounting Pronouncements

In  June  2011,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  ASU  No.  2011-05,  “Comprehensive  Income:  Presentation  of  Comprehensive
Income.” This new standard requires the presentation of comprehensive income, the components of net income and the components of other comprehensive
income  either  in  a  single  continuous  statement  of  comprehensive  income  or  in  two  separate  but  consecutive  statements.  The  new  standard  also  requires
presentation  of  adjustments  for  items  that  are  reclassified  from  other  comprehensive  income  to  net  income  in  the  statement  where  the  components  of  net
income and the components of other comprehensive income are presented. ASU No. 2011-05 was amended by ASU No. 2011-12, which defers the effective
date  for  amendments  to  the  presentation  of  reclassification  of  items  out  of  accumulated  other  comprehensive  income.  The  remaining  updated  guidance  in
ASU No. 2011-05 is effective on a retrospective basis for financial statements issued for interim and annual periods beginning after December 15, 2011 and
early adoption is permitted. This guidance affects presentation only and will have no effect on our financial condition, results of operations, or cash flows.

In  May  2011,  the  FASB  amended  ASC  820,  “Fair  Value  Measurements.”  This  amendment  is  intended  to  result  in  convergence  between  U.S.  GAAP  and
International  Financial  Reporting  Standards  (“IFRS”)  requirements  for  measurement  of  and  disclosures  about  fair  value.  This  guidance  clarifies  the
application of existing fair value measurements and disclosures, and changes certain principles or requirements for fair value measurements and disclosures.
The updated guidance is effective on a prospective basis for financial statements issued for interim and annual periods beginning after December 15, 2011.
The adoption of this guidance will not have a material impact on our consolidated financial statements.

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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

In September 2011, the FASB issued ASU No. 2011-08, “Testing Goodwill for Impairment.” ASU 2011-08 simplifies the goodwill impairment assessment by
permitting a company to make a qualitative assessment of whether it is more likely than not that a reporting unit’s fair value is less than its carrying amount
before applying the two-step goodwill impairment test. If the conclusion is that it is more likely than not that the fair value of a reporting unit is less than its
carrying amount, the company would be required to conduct the current two-step goodwill impairment test. Otherwise, it would not need to apply the two-step
test. The early adoption of ASU 2011-08 for our fiscal year ended December 31, 2011 did not have any impact on our financial position, results of operations,
or cash flows.

Note 4.  Inventories

Inventories consisted of the following (in thousands):

Raw materials
Work in process
Finished goods
Packaging materials
Promotional merchandise
Pub food, beverages and supplies

Work in process is beer held in fermentation tanks prior to the filtration and packaging process.

Note 5.  Other Current Assets

Other current assets consisted of the following (in thousands):

Deposits paid to keg lessor
Prepaid property taxes
Prepaid insurance
Income tax receivable
Other

Note 6.  Property, Equipment and Leasehold Improvements

Property, equipment and leasehold improvements consisted of the following (in thousands):

Brewery equipment
Buildings
Land and improvements
Furniture, fixtures and other equipment
Leasehold improvements
Vehicles.
Construction in progress

Less accumulated depreciation and amortization

47  

December 31

2011

2010

2,778 
2,829 
2,128 
558 
967 
186 
9,446 

 $

 $

2,870 
2,244 
1,933 
343 
1,184 
155 
8,729 

December 31

2011

2010

1,518 
315 
192 
- 
791 
2,816 

 $

 $

1,734 
165 
202 
326 
806 
3,233 

December 31

2011

2010

82,481 
52,729 
7,598 
6,187 
5,644 
135 
3,104 
157,878 
57,153 
100,725 

 $

 $

77,519 
52,036 
7,594 
4,120 
5,492 
121 
2,304 
149,186 
50,408 
98,778 

 $

 $

 $

 $

 $

 $

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
 
 
 
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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

Note 7.  Sale of Equity Interest in Fulton Street Brewery, LLC (“FSB”)

On May 2, 2011, we sold our 42% interest in FSB for $16.3 million, net of transaction fees. Proceeds consisted of $15.1 million received in cash and $1.2
million placed in escrow. The escrow balance is to satisfy valid claims, if any, that may be asserted by A-B in connection with breaches of representations and
warranties made by the Sellers in the Purchase Agreement. Of the $1.2 million escrow balance, $0.4 million had been collected as of December 31, 2011 and
$0.8 million was included in accounts receivable on our Consolidated Balance Sheets at December 31, 2011. The escrow balance is being released to us in
three equal payments, every six months, beginning six months following the Closing Date, subject to indemnification claims, as applicable. We recorded a
gain of $10.4 million associated with the sale of our equity interest in FSB.

We recognized $691,000 in 2011 for our share of FSB’s earnings through the Closing Date and $696,000 and $441,000 in 2010 and 2009, respectively. The
book value of our equity investment in FSB was $5.9 million as of the Closing Date and $5.2 million at December 31, 2010.

At December 31, 2011, we had net outstanding receivables due from FSB of $585,000 primarily related to contract brewing. At December 31, 2010, we had
recorded  a  payable  to  FSB  of  $3.3  million,  primarily  for  amounts  owing  for  purchases  of  Goose  Island-branded  product  prior  to  the  sale  of  FSB.  As  of
December 31, 2011, this amount had been fully paid.

Note 8.  KBC Merger

On October 1, 2010, we completed the KBC Merger by acquiring all outstanding shares of Kona Brewing Co., Inc.’s (“KBC”) common stock in exchange for
$6.2 million in cash and the issuance of 1,667,000 shares of our common stock with a value of $11.7 million to former KBC shareholders.

We believe that the combined entity is able to secure advantages beyond those that had already been achieved in our long-term strategic relationship with
KBC  in  supporting  its  brand  family  of  products.  This  acquisition  increases  the  breadth  and  variety  of  our  brand  offerings,  creating  favorable  selling
opportunities in a greater number of lucrative markets.

We  incurred  merger-related  expenses,  including  legal,  consulting,  accounting  and  other  professional  fees,  and  severance  costs  of  $559,000,  which  are
reflected in merger-related expenses in our Consolidated Statements of Income for the year ended December 31, 2010.

The  acquisition  of  KBC  was  accounted  for  using  the  acquisition  method  of  accounting,  which  requires  an  acquirer  to  recognize  the  assets  acquired  and
liabilities assumed at the acquisition date measured at their fair values. The excess of the consideration transferred and the acquisition date fair value of the
previous equity interest held in Kona over the fair value of net assets acquired is recognized as goodwill.  The following table summarizes the consideration
paid (in thousands):

Fair value of common stock issued
Cash consideration paid

Fair value of equity interest in Kona held at acquisition date
Total consideration

 $

 $

11,702 
6,237 
17,939 
1,200 
19,139 

The fair value of our common stock issued was computed by multiplying the number of shares of common stock issued by $7.02, the closing price of our
common stock as reported by Nasdaq as of the date of the acquisition.

The carrying value of our 20% equity interest in Kona was $1.1 million on the acquisition date and we recognized a gain of $91,000 as a result of measuring
Kona at fair value. The gain is included in Other income in the Consolidated Statements of Income for the year ended December 31, 2010.

48  

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
 
 
 
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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

The following table summarizes the fair value of the identifiable assets acquired and liabilities assumed at the date of acquisition (in thousands):

Assets
Current assets
Property, equipment and leasehold improvements
Trade name and trademarks
Non-compete agreements
Total assets acquired

Liabilities
Current liabilities
Interest bearing liabilities and other long-term liabilities
Deferred income tax liabilities, net and other non-current liabilities

Total liabilities assumed
Net assets acquired

Goodwill recorded

 $

 $

 $

4,858 
4,174 
4,600 
440 
14,072 

4,091 
1,476 
2,283 
7,850 
6,222 

12,917 

The  KBC  Merger  was  structured  as  a  stock  purchase  and,  therefore,  the  values  assigned  to  the  trade  name  and  trademarks,  non-compete  agreements  and
goodwill are not deductible for tax purposes.

Prior to the acquisition date, we accounted for our 20% equity ownership interest in Kona under the equity method of accounting. Upon completion of the
business  combination,  we  consolidate  the  operations  of  KBC.  Our  results  of  operations  included  net  sales  of  $3.2  million  and  net  income  of  $309,000
attributable  to  KBC  for  the  period  from  October  1,  2010  to  December  31,  2010.  Net  income  attributable  to  KBC  for  the  period  includes  the  effect  of
acquisition accounting adjustments, primarily amortization of intangible assets.

As  a  result  of  the  KBC  Merger,  KBC  became  a  wholly  owned  subsidiary  and,  accordingly,  KBC’s  results  of  operations  are  included  in  our  consolidated
results of operations from October 1, 2010. For the years ended December 31, 2010 and 2009, our share of KBC’s net income prior to the KBC Merger was
$146,000 and $111,000, respectively.

Unaudited pro forma results of operations as if the KBC Merger had occurred on January 1, 2009 are as follows (in thousands, except per share amounts):

Net sales
Net income
Basic and diluted earnings per share

49  

Year Ended December 31,
2009
2010

 $
 $
 $

128,260 
2,181 
0.12 

 $
 $
 $

120,457 
391 
0.02 

 
 
 
 
   
 
  
  
  
  
 
   
  
   
  
  
  
  
  
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

Note 9.  Intangible and Other Assets

Intangible and Other Assets
Intangible and other assets and the related accumulated amortization are as follows (in thousands):

Trademarks and domain name

Recipes

Distributor agreements
Accumulated amortization

Non-compete agreements
Accumulated amortization

Favorable contracts
Accumulated amortization

Other
Accumulated amortization

Promotional merchandise

December 31,

2011

2010

 $

14,429 

 $

14,401 

700 

2,200 
(513)
1,687 

540 
(210)
330 

153 
(147)
6 

280 
(223)
57 
17,209 

780 
17,989 

700 

2,200 
(367)
1,833 

540 
(105)
435 

643 
(609)
34 

280 
(209)
71 
17,474 

285 
17,759 

 $

 $

Amortization expense for the years ended December 31, 2011, 2010 and 2009 was $292,000, $312,000 and $460,000, respectively.

Estimated amortization expense to be recorded for the next five fiscal years and thereafter is as follows (in thousands):

2012
2013
2014
2015
2016
Thereafter

Note 10.  Debt and Capital Lease Obligations

Long-term debt and capital lease obligations consisted of the following (in thousands):

Term loan, due July 1, 2018
Line of credit, due September 30, 2015
Promissory notes payable to related parties, all due July 1, 2015
Premium on promissory notes
Note with affiliated party, due November 15, 2014
Capital lease obligations for equipment

Less current portion

50  

 $

 $

253 
249 
248 
223 
149 
958 
2,080 

December 31,

2011

2010

12,240 
- 
600 
404 
519 
21 
13,784 
596 
13,188 

 $

 $

12,639 
7,500 
600 
504 
1,403 
4,489 
27,135 
2,460 
24,675 

 $

 $

 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
 
 
  
  
  
 
   
  
 
 
  
  
  
  
  
 
  
  
 
   
  
 
 
  
  
  
  
  
 
  
  
 
   
  
 
 
  
  
  
  
  
 
  
  
 
   
  
 
 
  
  
  
  
  
 
  
  
 
  
  
 
   
  
 
 
  
  
  
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
 
 
 
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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

Required principal payments on outstanding debt obligations as of December 31, 2011 for the next five years and thereafter are as follows (in thousands):

2012
2013
2014
 2015
 2016
Thereafter

Amount representing interest

Term Loan

Promissory
Notes

Note with
Related
Party

Capital
Lease
Obligations

 $

 $

418   $
456    
486    
516    
549    
9,815    
12,240    
-    
12,240   $

-   $
-    
-    
600    
-    
-    
600    
-    
600   $

173   $
181    
165    
-    
-    
-    
519    
-    
519   $

6 
5 
6 
5 
1 
- 
23 
(2)
21 

Term Loan and Line of CreditWe have a loan agreement (as amended, the “Loan Agreement”) with BofA, which is presently comprised of a $22.0 million
revolving line of credit (“Line of Credit”), including provisions for cash borrowings, and up to $2.5 million notional amount of letters of credit, and a Term
Loan with a current balance of $12.2 million. We may draw upon the Line of Credit for working capital and general corporate purposes.

With the May 2, 2011 receipt of $15.3 million in cash, including reimbursements, related to the sale of our interest in FSB as discussed in Note 7, we repaid
the outstanding borrowings under the Line of Credit and had no borrowings outstanding under the Line of Credit at December 31, 2011.

Under  the  Loan  Agreement,  we  may  select  either  the  London  Inter-Bank  Offered  Rate  (“LIBOR”)  or  the  Inter-Bank  Offered  Rate  (“IBOR”)  (each,  a
“Benchmark Rate”) as the basis for calculating interest on the outstanding principal balance of the Line of Credit. Interest accrues at an annual rate equal to
the  Benchmark  Rate  plus  a  marginal  rate.  We  may  select  different  Benchmark  Rates  for  different  tranches  of  borrowings  under  the  Line  of  Credit.  The
marginal rate varies from 1.00% to 2.25% based on our funded debt ratio. At December 31, 2011, our marginal rate was 1.00%. LIBOR rates may be selected
for one, two, three or six-month periods, and IBOR rates may be selected for no shorter than 14 days and no longer than six months. Accrued interest for the
Line of Credit is due and payable monthly.

Under the Loan Agreement a quarterly fee on the unused portion of the Line of Credit, including the undrawn amount of the related standby letter of credit,
varies from 0.15% to 0.30% based upon our funded debt ratio. At December 31, 2011, the quarterly fee was 0.15% and the fee totaled $29,000, $29,000 and
$17,000  for  2011,  2010  and  2009,  respectively.  An  annual  fee  is  payable  in  advance  on  the  notional  amount  of  each  standby  letter  of  credit  issued  and
outstanding multiplied by an applicable rate ranging from 1.00% to 2.00%. We have had no letters of credit outstanding during 2011, 2010 or 2009.

Interest on the Term Loan accrues on the outstanding principal balance in the same manner as provided for under the Line of Credit, as established under the
LIBOR one-month Benchmark Rate. The interest rate on the Term Loan was 1.27% as of December 31, 2011. Accrued interest for the Term Loan is due and
payable monthly. Principal payments are due monthly in accordance with an agreed-upon schedule set forth in the Loan Agreement, with any unpaid principal
balance and unpaid accrued interest due and payable on July 1, 2018.

We were in compliance with all applicable contractual financial covenants at December 31, 2011. These financial covenants under the Loan Agreement are
measured on a trailing four-quarter basis. For all periods ending June 30, 2011 and thereafter, we are required to maintain a funded debt ratio of up to 3.0 to 1
and a fixed charge coverage ratio above 1.25 to 1.

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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

The Loan Agreement is secured by substantially all of our personal property and by certain real property (“Collateral”). In addition, we are restricted in our
ability to declare or pay dividends, repurchase outstanding common stock, incur additional debt or enter into any agreement that would result in a change in
control.

Promissory Notes Payable to Individual Lenders
We assumed an obligation for promissory notes signed in connection with the acquisition of commercial real estate related to our Portland, Oregon brewery.
These notes were separately executed with three individuals, but under substantially the same terms and conditions. Each promissory note is secured by a deed
of trust on the commercial real estate. The outstanding note balance to each lender as of December 31, 2011 and 2010 was $200,000, with each note bearing a
fixed interest rate of 24% per annum through June 30, 2010, after which time the rate increased to 27.8% per annum as a result of a one-time adjustment
reflecting the change in the consumer price index from the date of issue, July 1, 2005, to July 1, 2010. The promissory notes are carried at the total of stated
value plus a premium reflecting the difference between our incremental borrowing rate and the stated note rate. The effective interest rate for each note is
6.31%. Each note matures on the earlier of the individual lender’s death or July 1, 2015, with prepayment of principal not allowed under the notes’ terms.
Interest payments are due and payable monthly.

Note with Affiliated Party
In connection with the KBC Merger, we assumed an obligation for a promissory note payable (“Related Party Note”) to a counterparty that was a significant
KBC shareholder and remains a shareholder of Craft Brew Alliance, Inc. The Related Party Note is secured by the equipment comprising a photovoltaic cell
generation system (“photovoltaic system”) installed at our brewery located in Kailua-Kona, Hawaii. Accrued interest on the Related Party Note is due and
payable monthly at a fixed interest rate of 4.75%, with monthly loan payments of $16,129. Any unpaid principal balance and unpaid accrued interest under
the Related Party Note will be due and payable on November 15, 2014. The photovoltaic system was eligible for certain federal grants and state tax credits,
which were applied for but not collected prior to the closing of the KBC Merger. The proceeds collected by us associated with the applicable federal grants
and state tax credits were required to be remitted to the creditor as a reduction of principal. As of December 31, 2011, all proceeds from the grants and credits
had been remitted to the creditor.

Capital Lease Obligations
A  majority  of  our  capital  leases  were  paid  off  during  2011  with  proceeds  from  the  sale  of  FSB.  As  of  December  31,  2011  and  2010,  brewery  equipment
included property acquired under a capital lease as follows (in thousands):

Cost of equipment acquired under capital lease
Less accumulated depreciation

Note 11.  Derivative Financial Instruments

December 31

2011

2010

 $

 $

24 
(4)
20 

 $

 $

13,106 
(4,290)
8,816 

Interest Rate Swap Contracts
Our risk management objectives are to ensure that business and financial exposures to risk that have been identified and measured are minimized using the
most effective and efficient methods to reduce, transfer and, when possible, eliminate such exposures. Operating decisions contemplate associated risks and
management strives to structure proposed transactions to avoid or reduce risk whenever possible.

We  have  assessed  our  vulnerability  to  certain  business  and  financial  risks,  including  interest  rate  risk  associated  with  our  variable-rate  long-term  debt.  To
mitigate this risk, we entered into a five-year interest rate swap contract with Bank of America, N.A. (“BofA”) with a total notional value of $9.2 million as of
December 31, 2011 to hedge the variability of interest payments associated with our variable-rate borrowings under our Term Loan with BofA. Through this
swap agreement, we pay interest at a fixed rate of 4.48% and receive interest at a floating-rate of the one-month LIBOR, which was 1.27% at December 31,
2011.  Since  the  interest  rate  swap  hedges  the  variability  of  interest  payments  on  variable  rate  debt  with  similar  terms,  it  qualifies  for  cash  flow  hedge
accounting treatment. As of December 31, 2011, unrealized net losses of $572,000 were recorded in Accumulated other comprehensive loss as a result of this
hedge.  The  effective  portion  of  the  gain  or  loss  on  the  derivative  is  reclassified  into  interest  expense  in  the  same  period  during  which  we  record  interest
expense associated with the Term Loan. There was no hedge ineffectiveness recognized during 2011, 2010 or 2009.

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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

The interest rate swap contract is secured by substantially all of our personal property and by the real properties located at 924 North Russell Street, Portland,
Oregon and 14300 NE 145th Street, Woodinville, Washington (“collateral”) under the Loan Agreement with BofA.

The effect of our interest rate swap contracts that are accounted for as derivative instruments on our Consolidated Statements of Income for 2011, 2010 and
2009 was as follows (in thousands):

Derivatives in Cash
Flow Hedging
Relationships

Amount of Gain/(Loss)
Recognized in Accumulated
OCI (Effective Portion)

Location of Loss Reclassified
from Accumulated OCI into
Income (Effective Portion)

Amount of Loss Reclassified
from Accumulated OCI into
Income (Effective Portion)

Year Ended
December 31,

2011
2010
2009

 $
 $
 $

Derivatives Not in
Cash Flow Hedging
Relationships

Year Ended
December 31,

2011
2010
2009

277   
(81)  
332   

Interest expense
Interest expense
Interest expense

   $
   $
   $

400 
410 
416 

Location of Gain/(Loss)
Recognized in Income on
Derivative

N/A   $
Interest and other income, net   $
Interest and other income, net   $

Amount of Gain/(Loss)
Recognized in Income on
Derivative

-   
73   
78   

Note 12.  Fair Value Measurements

Factors used in determining the fair value of our financial assets and liabilities are summarized into three broad categories:

•
•

•

Level 1 – quoted prices in active markets for identical securities as of the reporting date;
Level 2 – other significant directly or indirectly observable inputs, including quoted prices for similar securities, interest rates, prepayment speeds
and credit risk; and
Level 3 – significant inputs that are generally less observable than objective sources, including our own assumptions in determining fair value.

The factors or methodology used for valuing securities are not necessarily an indication of the risk associated with investing in those securities.

Following are the disclosures related to our financial liabilities that are recorded at fair value on a recurring basis (in thousands):

Fair Value at December 31, 2011
Derivative financial instruments

Fair Value at December 31, 2010
Derivative financial instruments

Level 1

Level 2

Level 3

Total

- 

 $

- 

 $

572 

 $

- 

 $

572 

849 

 $

- 

 $

849 

 $

 $

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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

The fair value of our interest rate swap is based on quarterly statements from the issuing bank. There were no changes to our valuation techniques during
2011, 2010 or 2009.

We believe the carrying amounts of cash, accounts receivable, accounts payable and other accrued expenses are a reasonable approximation of the fair value
of those financial instruments because of the nature of the underlying transactions and the short-term maturities involved.

Note 13.  Segment Results and Concentrations

Net sales, gross profit and gross margin by segment were as follows (dollars in thousands):

2011
Net sales
Gross profit
Gross margin

2010
Net sales
Gross profit
Gross margin

2009
Net sales
Gross profit
Gross margin

Beer
Related

Pubs
and Other

Total

 $
 $

 $
 $

 $
 $

125,531 
41,372 

33.0%

 $
 $

117,563 
31,607 

26.9%

113,439 
25,827 

22.8%

23,666 
3,814 
16.1%

14,168 
2,060 
14.5%

11,274 
1,656 
14.7%

 $
 $

 $
 $

 $
 $

149,197 
45,186%
30.3%

131,731 
33,667 

25.6%

124,713 
27,483 

22.0%

The  segments  use  many  of  the  same  assets.  For  internal  reporting  purposes,  we  do  not  allocate  assets  by  segment  and,  therefore,  no  asset  by  segment
information is provided to our chief operating decision maker.

In preparing this financial information, certain expenses were allocated between the segments based on management estimates, while others were based on
specific factors such as headcount. These factors can have a significant impact on the amount of gross profit for each segment. While we believe we have
applied a reasonable methodology, assignment of other reasonable cost allocations to each segment could result in materially different segment gross profit.

Sales  to  wholesalers  through  the  A-B  Distributor  Agreement  represented  80.8%,  81.1%  and  83.1%,  respectively,  of  our  sales  in  2011,  2010  and  2009.
Receivables from A-B represented 62.4% and 65.8%, respectively, of our accounts receivable balance at December 31, 2011 and 2010.

All of our long-term assets are located in the U.S. and sales outside of the U.S. are insignificant.

Note 14.  Stock-Based Plans and Stock-Based Compensation

We maintain several stock incentive plans under which stock-based awards are granted to employees and non-employee directors. We issue new shares of
common stock upon conversion of the stock-based awards. Under the terms of our stock option plans, subject to certain limitations, employees and directors
may be granted options to purchase our common stock at the market price on the date the option is granted. All of our stock plans are administered by the
Compensation Committee of our Board of Directors, which determines the grantees, the number of shares of common stock for which options are exercisable
and the exercise prices of such shares, among other terms and conditions of stock-based awards under our stock-based plans.

With the approval of the 2010 Stock Incentive Plan (the “2010 Plan”), no further grants of stock-based awards may be made under our 2002 Stock Incentive
Plan (the “2002 Plan”) or our 2007 Stock Incentive Plan (the “2007 Plan”); however, the provisions of these plans will remain in effect until all outstanding
options are terminated or exercised.

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 CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

2010 Stock Incentive Plan
On May 26, 2010, our shareholders approved the 2010 Plan, as recommended by our Board of Directors. The 2010 Plan provides for grants of stock options,
restricted stock, restricted stock units, performance awards and stock appreciation rights. While incentive stock options may only be granted to employees,
awards  other  than  incentive  stock  options  may  be  granted  to  employees  and  non-employee  directors.  Options  granted  to  our  employees  are  generally
designated to vest over a five-year period. Vested options are generally exercisable for ten years from the date of grant. A maximum of 750,000 shares of
common stock are authorized for issuance under the 2010 Plan. As of December 31, 2011, there were 576,490 shares available for future awards pursuant to
the 2010 Plan, assuming all 67,530 shares subject to performance vesting vest at the end of the performance period.

2007 Stock Incentive Plan
Our 2007 Plan allows for grants of stock options and restricted stock to our employees and restricted stock grants to our Company’s directors. These grants
have  been  made  since  the  inception  of  the  2007  Plan  in  May  2007  through  May  2010.  Options  granted  to  the  Company’s  employees  were  generally
designated to vest over a five-year period. Vested options are generally exercisable for ten years from the date of grant.

2002 Stock Option Plan
Our 2002 Plan allowed for the grant of non-qualified stock options and incentive stock options to employees and non-qualified stock options to non-employee
directors  and  independent  consultants  or  advisors,  subject  to  certain  limitations.  Options  granted  to  our  employees  were  generally  designated  to  vest  over
either a four-year or five-year period while options granted to our directors were generally designated to become exercisable from the date of grant up to three
months following the grant date. Vested options are generally exercisable for ten years from the date of grant.

Stock-Based Compensation Expense
Certain information regarding our stock-based compensation was as follows (in thousands, except per share amounts):

Year Ended December 31,
Weighted average per share fair value of stock options granted
Intrinsic value of stock options exercised
Intrinsic value of fully-vested stock awards granted

2011

2010

2009

 $

5.99   $
60    
243    

2.68   $
252    
61    

0.89 
99 
36 

Stock-based compensation expense was recognized in our Consolidated Statements of Income as follows (in thousands):

Selling, general and administrative expense

2011

Year Ended December 31,
2010

2009

 $

467 

 $

99 

 $

42 

We amortize stock-based compensation on a straight-line basis over the vesting period of the individual awards, which is the requisite service period, with
estimated forfeitures considered.

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 CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

At  December  31,  2011,  we  had  total  unrecognized  stock-based  compensation  expense  of  $848,000,  which  will  be  recognized  over  the  weighted  average
remaining vesting period of 3.2 years.
The following weighted average assumptions were utilized in determining fair value pursuant to the Black-Scholes option pricing model:

Year Ended December 31,
Risk-free interest rate
Dividend yield
Expected life
Volatility

2011

2010

2009

2.84%   
0.0%   

7.5 years 

62.10%   

2.64% - 3.86%   
0.0%   

10 years 

62.54%   

2.87%
0.0%

10 years 

60.98%

The  risk-free  rate  used  is  based  on  the  U.S.  Treasury  yield  curve  over  the  estimated  term  of  the  options  granted.  Expected  lives  were  estimated  based  on
historical exercise data. The expected volatility is calculated based on the historical volatility of our common stock.

Stock-Based Awards Plan Activity

Stock Option Activity
Stock option activity for the year ended December 31, 2011 was as follows:

Outstanding at December 31, 2010

Granted
Exercised
Forfeited

Outstanding at December 31, 2011

Certain information regarding options outstanding as of December 31, 2011 was as follows:

Number
Weighted average exercise price
Aggregate intrinsic value
Weighted average remaining contractual term

Options
Outstanding

Weighted
Average
Exercise Price

 $

219,000 
46,140 
(9,600)
(3,300)
252,240 

3.14 
9.26 
2.41 
1.92 
4.30 

Options
Outstanding

Options
 Exercisable

252,240 
4.30 
621,000 

 $
 $

7.8 years

71,900 
2.74 
243,000 

5.8 years

 $
 $

Performance-Based Stock Grants
During  the  second  quarter  of  2011,  we  granted  performance-based  stock  awards  covering  67,530  shares  of  our  common  stock  to  selected  executives  with
vesting contingent upon meeting various company-wide performance goals. The performance goals are tied to target amounts of adjusted EBITDA and net
sales  for  the  three  fiscal  years  ending  December  31,  2013.  The  awards  earned  will  range  from  zero  to  one  hundred  percent  of  the  targeted  number  of
performance shares for the performance period ending March 31, 2014. Awards, if earned, will be paid in shares of common stock.

Stock Grants
Beginning with the 2011 Annual Meeting of Shareholders, each non-employee director receives an annual grant of shares of our common stock with a fair
value of $25,000 upon election at the Annual Meeting of Shareholders. Accordingly, on May 25, 2011, our Board of Directors approved an annual grant of
2,700 shares of fully-vested common stock to each of our six non-employee directors for a total of 16,200 shares of our common stock.

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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

Note 15.  Earnings per Share, Basic and Diluted

The following table reconciles shares used for basic and diluted EPS and provides certain other information (in thousands):

Weighted average common shares for basic EPS
Dilutive effect of stock-based awards
Shares used for diluted EPS

18,834 
97 
18,931 

Stock-based awards not included in diluted per share calculations as they would be antidilutive   

7 

17,523 
45 
17,568 

82 

17,004 
37 
17,041 

160 

2011

Year Ended December 31,
2010

2009

Note 16.  Income Taxes

The components of income tax expense were as follows (in thousands):

Current
Deferred..

Year Ended December 31,
2010

2011

2009

 $

 $

1,016 
5,025 
6,041 

 $

 $

18 
1,082 
1,100 

 $

 $

242 
(56)
186 

Income  tax  expense  differs  from  the  amount  computed  by  applying  the  statutory  federal  income  tax  rate  to  income  before  income  taxes  as  follows  (in
thousands):

Provision at U.S. statutory rate
State taxes, net of federal benefit
Permanent differences, primarily meals and entertainment
Merger expenses and true up of merger treatment
Accrual of IRS examination issues
Tax credits
Increase to deferred tax asset tax rate
Release of valuation allowance

2011

Year Ended December 31,
2010

2009

 $

 $

5,335 
567 
266 
- 
- 
(127)
- 
- 
6,041 

 $

 $

947 
119 
213 
135 
- 
(214)
- 
(100)
1,100 

 $

 $

365 
119 
171 
14 
104 
- 
313 
(900)
186 

Significant components of our deferred tax assets and liabilities were as follows (in thousands):

Deferred tax assets
Net operating losses and alternative minimum tax credit carryforwards
Accrued salaries and severance
Other

Valuation allowance

Deferred tax liabilities
Property, equipment and leasehold improvements
Intangible assets
Equity investments
Other

57  

December 31,

2011

2010

 $

 $

2,059 
975 
766 
3,800 
- 
3,800 

(11,369)
(6,450)
(251)
(46)
(18,116)
(14,316)

 $

 $

8,310 
828 
822 
9,960 
- 
9,960 

(11,462)
(6,539)
(1,093)
(52)
(19,146)
(9,186)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
   
  
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
  
  
  
  
 
  
  
  
  
 
  
  
   
  
 
 
  
  
  
  
  
  
  
  
  
 
  
  
 
 
 
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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

As of December 31, 2011, included in our net operating losses and alternative minimum tax credit carryforwards of $2.1 million are: i) federal net operating
loss  carryforwards  (“NOLs”)  totaling  $4.5  million,  or  $1.5  million  tax-effected;  ii)  state  NOLs  totaling  $129,000  tax-effected;  and  iii)  federal  and  state
alternative minimum tax credit carryforwards totaling $726,000 tax-effected. Included in these net operating losses are: iv) tax deductions related to stock
option exercises of $1.0 million, or $342,000 tax-effected, for which the tax benefit will be credited to equity when realized.

Among other factors, in assessing the realizability of our deferred tax assets, we consider future taxable income expected to be generated by the projected
differences between financial statement depreciation and tax depreciation, cumulative earnings generated to date and other evidence available to us. Based
upon  this  consideration,  we  assessed  that  all  of  our  deferred  taxes  are  more  likely  than  not  to  be  realized,  and,  as  such,  we  have  not  recorded  a  valuation
allowance  as  of  December  31,  2011  or  2010.  During  2010,  we  released  our  remaining  valuation  allowance  of  $100,000  and,  during  2009,  we  released
$900,000 of valuation allowance, all of which was recorded as an offset to our tax provision.

There  were  no  unrecognized  tax  benefits  as  of  December  31,  2011  or  2010  and  we  do  not  anticipate  significant  changes  to  our  unrecognized  tax  benefits
within the next twelve months.

Our major tax jurisdictions include U.S. federal and various U.S. states. Tax years that remain open for examination by the IRS include the years from 2007
through 2011. Tax years remaining open in states where we have a significant presence range from 2007 to 2011. In addition, tax years from 1997 to 2003
may be subject to examination by the IRS and state tax jurisdictions to the extent that we utilize these NOLs in our tax returns.

Note 17.  Employee Benefit Plans

We sponsor a defined contribution or 401(K) plan for all employees 18 years or older. Employee contributions may be made on a before-tax basis, limited by
IRS  regulations.  For  the  years  ended  December  31,  2011  and  2010,  we  matched  50  percent  of  the  employee’s  contributions  up  to  6%  of  eligible
compensation.  For  the  year  ended  December  31,  2009,  we  matched  the  employee’s  contribution  up  to  4%  of  eligible  compensation.  Eligibility  for  the
matching contribution in all years began after the participant had worked a minimum of three months. Our matching contributions to the plan vest ratably over
five  years  of  service  by  the  employee.  We  recognized  expense  associated  with  matching  contributions  of  $687,000,  $428,000  and  $600,000  for  the  years
ended December 31, 2011, 2010 and 2009, respectively.

Note 18.  Commitments

Operating Leases
We  lease  office  space,  restaurant  and  production  facilities,  warehouse  and  storage  space,  land  and  equipment  under  operating  leases  that  expire  at  various
dates  through  the  year  ending  December  31,  2047.  Certain  leases  contain  renewal  options  for  varying  periods  and  escalation  clauses  for  adjusting  rent  to
reflect changes in price indices. Certain leases require us to pay for insurance, taxes and maintenance applicable to the leased property. Under the terms of the
land lease for our New Hampshire Brewery, we hold a first right of refusal to purchase the property should the lessor decide to sell the property.

Minimum aggregate future lease payments under non-cancelable operating leases as of December 31, 2011 are as follows (in thousands):

2012
2013
2014
2015
2016
Thereafter

 $

 $

58  

1,341 
1,216 
925 
907 
793 
12,515 
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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

Rent  expense  under  all  operating  leases,  including  short-term  rentals  as  well  as  cancelable  and  noncancelable  operating  leases,  totaled  $2.8  million,  $2.4
million and $2.9 million for the years ended December 31, 2011, 2010 and 2009, respectively.

We sub-lease corporate office space to an unrelated party pursuant to a 5-year lease that began in February 2011. The lessee also leased this space pursuant to
a previous lease agreement in 2010 and 2009. The lessee may renew the lease for two additional five-year periods. We recognized rental income of $242,000,
$193,000  and  $177,000  for  the  years  ended  December  31,  2011,  2010  and  2009,  respectively,  which  was  recorded  as  an  offset  to  rent  expense  in  our
Consolidated Statements of Income. Future minimum lease rentals pursuant to this agreement as of December 31, 2011 are as follows (in thousands):

2012
2013
2014
2015
2016

 $

 $

253 
261 
269 
277 
23 
1,083 

We lease our headquarters office space, restaurant and storage facilities located in Portland, land and certain equipment from two limited liability companies,
both  of  whose  members  include  our  current  Board  Chair  and  a  nonexecutive  officer.  Lease  payments  to  these  lessors  totaled  $122,000,  $124,000  and
$118,000 for the years ended December 31, 2011, 2010 and 2009, respectively. The lease for the headquarters office space and restaurant facility expires in
2034, with an extension at our option for two 10-year periods, while the lease for the other facilities, land and equipment expires in 2017 with an extension at
our option for two five-year periods. We hold a right to purchase the headquarters office space and restaurant facility at the greater of $2.0 million or the fair
market value of the property as determined by a contractually established appraisal method. The right to purchase is not valid in the final year of the lease
term or in each of the final years of the renewal terms, as applicable.  All lease terms are considered to be arm’s-length transactions.

We hold lease and sublease obligations for certain office space and the land underlying the brewery and pub location in Kona, Hawaii, with a company whose
owners  include  a  shareholder  who  owns  more  than  5%  of  our  common  stock  and  a  nonexecutive  officer.  The  sublease  contracts  expire  on  various  dates
through  2020,  with  an  extension  at  our  option  for  two  five-year  periods.  Lease  payments  to  this  lessor  totaled  $360,000  and  $41,000  for  the  years  ended
December 31, 2011 and 2010. All lease terms are considered to be arm’s-length transactions.

Purchase and Sponsorship Commitments
We  periodically  enter  into  commitments  to  purchase  certain  raw  materials  in  the  normal  course  of  business.  Furthermore,  we  have  entered  into  purchase
commitments and commodity contracts to ensure we have the necessary supply of malt and hops to meet future production requirements. Certain of the malt
and hop commitments are for crop years through 2014. We believe that malt and hop commitments in excess of future requirements, if any, will not have a
material impact on our financial condition or results of operations. We may take delivery of the commodities in excess of our requirements or make payments
against the purchase commitments earlier than contractually obligated, which means our cash outlays in any particular year may exceed or be less than the
commitment amount disclosed.

In certain cases, we have executed agreements with selected vendors to source our requirements for specific malt varieties for the years ending December 31,
2012 and 2013; however, either the quantity to be delivered or the full price for the commodity has not been established at the present time. To the extent the
commitment is not measurable or has not been fixed, that portion of the commitment has been excluded from the table below.

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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

We have entered into multi-year sponsorship and promotional commitments with certain professional sports teams and entertainment companies. Generally,
in exchange for our sponsorship consideration, we post signage and provide other promotional materials at the site or the event. In certain instances, we are
granted an exclusive right to provide the craft beer products at the site or event. The terms of these sponsorship commitments expire at various dates through
June 30, 2015.

Aggregate payments under purchase and sponsorship commitments as of December 31, 2011 are as follows:

2012
2013
2014
2015
2016
Thereafter

 $

 $

Note 19.  Related-Party Transactions

Purchase
Obligations

Sponsorship
Obligations

Total

13,354 
2,119 
1,049 
612 
- 
- 
17,134 

 $

 $

1,574 
847 
452 
80 
- 
- 
2,953 

 $

 $

14,928 
2,966 
1,501 
692 
- 
- 
20,087 

Modifications to A-B Agreements
In connection with the sale of our interest in FSB, we modified two agreements with A-B originally executed in 2004: the Master Distributor Agreement (as
amended and restated, the “A-B Distributor Agreement”), which was amended primarily to lower our margin fees (“Margin Fees”) to be paid to A-B; and the
Exchange and Recapitalization Agreement (as amended and restated, the “Exchange Agreement”).

The modifications to the A-B Distributor Agreement reduced the Margin Fees to be paid to A-B for beer sold through A-B or the associated A-B distribution
network, except for beer sold in qualifying territories, as defined, from May 1, 2011 (the “Commencement Date”) until December 31, 2018, to $0.25 per case
equivalent  from  $0.74  per  case  equivalent.  Beer  sold  through  A-B  or  the  associated  A-B  distribution  network  in  qualifying  territories,  as  defined,  will  be
exempt from Margin Fees until September 30, 2013, and thereafter will be assessed Margin Fees at the $0.25 per case equivalent through December 31, 2018.
The exemption from Margin Fees for beer sold in the qualifying territories is subject to certain conditions, including incurring sales and marketing expenses in
the  qualifying  territories  at  or  above  specified  amounts.  In  the  event  the  A-B  Distributor  Agreement  is  renewed  beyond  December  31,  2018,  the  A-B
Distributor  Agreement  sets  Margin  Fees  to  be  paid  to  A-B  for  the  period  beginning  January  1,  2019  and  ending  December  31,  2028,  at  $0.75  per  case
equivalent. The A-B Distributor Agreement no longer provides for the incremental fees that were previously paid to A-B for shipments above the volume of
shipments during 2003.

If we purchase additional beer brands, we may distribute those brands outside of the A-B Distributor Agreement while still selling existing brands to A-B
affiliated wholesalers. We would not be obligated to pay margin fees on sales of the new brand.

We estimate that, had the modification to the A-B Distributor Agreement been in place throughout 2010, the increase in 2010 sales resulting from the reduced
distribution fees would have been approximately $3.3 million. The amount of increase in sales realized for future periods may differ from this estimate due to
the level, timing and geographic distribution of our shipments to A-B.

60  

 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
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CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (continued)

Other Transactions with A-B
Other transactions with A-B consisted of the following (in thousands):

Gross sales to A-B
Margin fee paid to A-B, classified as a reduction of Sales
Handling, inventory management, royalty and other fees paid to A-B, classified in Cost of sales
Fees paid to A-B for media and advertising services, classified in Selling, general and administrative

 $

expenses

Amounts received from A-B for lost keg fees and forfeited deposits, included as a reduction of

Property, equipment and leasehold improvements, net

Amounts due to or from A-B were as follows (in thousands):

Amounts due from A-B related to beer sales pursuant to the A-B Distributor Agreement
Refundable deposits due to A-B
Amounts due to A-B for services rendered

Net amount due from A-B

Year Ended December 31,
2010

2011

132,914 
2,777 
 490 

 $

 $

119,885 
5,589 
 607 

 - 

 267 

 - 

 364 

2009

116,684 
5,844 
 926 

 63 

 259 

December 31

2011

2010

 $

 $

8,310 
(1,746)
(2,482)
4,082 

 $

 $

6,920 
(828)
(2,185)
3,907 

In addition, during 2009, we purchased certain materials, primarily bottles and other packaging materials, through A-B totaling $22.6 million.

KBC
Prior to the KBC Merger in October 2010, KBC was a related party. For the years ended December 31, 2010 and 2009, we earned alternating proprietorship
fees of $4.8 million and $5.0 million, respectively, by leasing the Oregon Brewery to KBC and $5.0 million and $5.7 million, respectively, by selling raw
materials and packaging products to KBC. These fees were recorded as Sales in our Consolidated Statements of Income. We also charged rent to KBC for its
use of kegs for products that are distributed to Hawaii, as these sales are outside of our distribution agreement with KBC. Cooperage rental fees of $97,000
and  $107,000  were  charged  to  KBC  for  the  years  ended  December  31,  2010  and  2009,  respectively.  These  fees  were  credited  to  Cost  of  sales  for  the
corresponding periods.

FSB
Prior to the sale of our equity interest in FSB to A-B, FSB was a related party. Following the sale, A-B owns 100% of FSB and A-B continues to be a related
party. At December 31, 2010, we had net amounts due to FSB of $3.3 million. All such amounts had been paid as of December 31, 2011.

Operating Leases
We entered into lease arrangements with lessors whose members include related parties. See Note 18.

61  

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
Table of Contents

Item 9.

Changes In and Disagreements With Accountants on Accounting and Financial Disclosure

None.

Item 9A.

Controls and Procedures

Disclosure Controls and Procedures

Our  management,  including  our  Chief  Executive  Officer  and  our  Chief  Financial  Officer,  carried  out  an  evaluation  of  the  effectiveness  of  the  design  and
operation of our disclosure controls and procedures (as defined in Exchange Act Rule 13a-15(e) or 15d-15(e)) under the Securities Exchange Act of 1934
(“Exchange Act”) as of the end of the period covered by this Report. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer
concluded that, as of the end of the period covered by this report, disclosure controls and procedures were effective to ensure that information required to be
disclosed in the reports filed or submitted by us under the Exchange Act is recorded, processed, summarized and reported within the time periods specified by
the Securities and Exchange Commission’s rules and forms and that such information is accumulated and communicated to management, including our Chief
Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosures. While reasonable assurance is a high
level of assurance, it does not mean absolute assurance. Disclosure controls and internal control over financial reporting cannot prevent or detect all errors,
misstatements or fraud. In addition, the design of a control system must recognize that there are resource constraints, and the benefits associated with controls
must be proportionate to their costs.

Changes in Internal Control Over Financial Reporting
During the fourth quarter of 2011, no changes in our internal control over financial reporting were identified in connection with the evaluation required by
Exchange Act Rule 13a-15 or 15d-15 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Report of Management on Internal Control over Financial Reporting
Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting  in  accordance  with  Exchange  Act  Rule
13a-15(f). Our internal control system was designed to provide reasonable assurance to our management and Board of Directors regarding the preparation and
fair  presentation  of  published  financial  statements.  Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  is  not  intended  to  provide
absolute assurance that a misstatement of our financial statements would be prevented or detected.

Our management assessed the effectiveness of our internal control over financial reporting based on the framework and criteria established in Internal Control
—  Integrated  Framework,  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission.  Based  on  this  evaluation,  management
concluded that our internal control over financial reporting was effective as of December 31, 2011.

Moss  Adams  LLP,  an  independent  registered  public  accounting  firm,  has  audited  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of
December 31, 2011, as stated in their report, which is included herein.

62  

 
 
 
 
 
 
 
 
 
 
 
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders
Craft Brew Alliance, Inc.

We have audited Craft Brew Alliance, Inc.’s (the “Company”) internal control over financial reporting as of December 31, 2011, based on criteria established
in  Internal  Control  -  Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission.  The  Company’s
management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control
over financial reporting, included in the accompanying Report of Management on Internal Control over Financial Reporting. Our responsibility is to express
an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material
respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and
the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over
financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect
the  transactions  and  dispositions  of  the  assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being
made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding  prevention  or
timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

In  our  opinion,  Craft  Brew  Alliance,  Inc.  maintained,  in  all  material  respects,  effective  internal  control  over  financial  reporting  as  of  December  31,  2011,
based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets
of Craft Brew Alliance, Inc. as of December 31, 2011 and 2010, and the consolidated statements of income, common shareholders’ equity, and cash flows for
each of the three years in the period ended December 31, 2011, and our report dated March 14, 2012 expressed an unqualified opinion on those consolidated
financial statements.

/s/ Moss Adams LLP

Seattle, Washington
March 14, 2012

63  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Item 9B.

Other Information

None.

Item 10.

Directors, Executive Officers and Corporate Governance

PART III

The information required by this Item is contained in part in our definitive proxy statement for our 2012 Annual Meeting of Stockholders to be held on May
14, 2012 (the “2012 Proxy Statement”) under the captions “Board of Directors,” “Board of Directors - Audit Committee,” “Executive Officers,” and “Section
16(a) Beneficial Ownership Reporting Compliance,” and the information contained therein is incorporated herein by reference.

Code of Conduct
We  adopted  a  Code  of  Conduct  and  Ethics  (the  “Code”)  applicable  to  all  employees,  including  our  principal  executive  officer,  principal  financial  officer,
principal  accounting  officer  and  directors.  The  Code  and  the  charters  of  each  of  the  Board  committees  are  posted  on  our  website  at  www.craftbrew.com
(select Investor Relations — Governance — Highlights). Copies of these documents are available to any shareholder who requests them. Such requests should
be  directed  to  Investor  Relations,  Craft  Brew  Alliance,  Inc.,  929  N.  Russell  Street,  Portland,  OR  97227.  Any  waivers  of  the  Code  for  our  directors  or
executive officers are required to be approved by our Board of Directors. We will disclose any such waivers on a current report on Form 8-K within four
business days after the waiver is approved.

Item 11. 

 Executive Compensation

Information  required  by  this  Item  is  contained  in  our  2012  Proxy  Statement  under  the  captions  “Executive  Compensation,”  “Director  Compensation”  and
“Board of Directors - Compensation Committee” and the information contained therein is incorporated herein by reference.

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Securities Authorized for Issuance Under Equity Compensation Plans The following is a summary as of December 31, 2011 of all of our plans that provide
for the issuance of equity securities as compensation. See Note 14 of Notes to Consolidated Financial Statements for additional information.

Equity compensation plans approved by shareholders

Plan Category

Equity compensation plans not approved by shareholders(2)

Total

Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights (a)   

 252,240  $

Weighted average
exercise price of
outstanding options,
warrants and rights (b)   
 4.30   

 -   
252,240   

 -   
4.30   

Number of securities
remaining available for future
issuance under equity
compensation plans
(excluding securities reflected
in column (a)) (c)

 576,490 

 - 
576,490 

The  remaining  information  required  by  this  Item  is  contained  in  our  2012  Proxy  Statement  under  the  caption  “Security  Ownership  of  Certain  Beneficial
Owners and Management,” and the information contained therein is incorporated herein by reference.

64  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
    
    
  
  
  
 
 
 
Table of Contents

Item 13.

Certain Relationships and Related Transactions, and Director Independence

The information required by this Item is contained in our 2012 Proxy Statement under the captions “Related Person Transactions” and “Board of Directors –
Director Independence” and the information contained therein is incorporated herein by reference.

Item 14.

Principal Accountant Fees and Services

The  information  required  by  this  Item  is  contained  in  our  2012  Proxy  Statement  under  the  caption  “Proposal  No.  2  —  Ratification  of  Appointment  of
Independent Registered Public Accounting Firm” and the information contained therein is incorporated herein by reference.

Item 15.

Exhibits and Financial Statement Schedules

Financial Statements and Schedules

PART IV

Report of Moss Adams LLP, Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2011 and 2010.
Consolidated Statements of Income for the Years Ended December 31, 2011, 2010 and 2009
Consolidated Statements of Common Shareholders’ Equity for the Years Ended December 31, 2011, 2010 and 2009
Consolidated Statements of Cash Flows for the Years Ended December 31, 2011, 2010 and 2009
Notes to Consolidated Financial Statements

Page
37
38
39
40
41
42

Exhibits
Exhibits are listed in the Exhibit Index that appears immediately following the signature page of this report and is incorporated herein by reference, and are
filed or incorporated by reference as part of this Annual Report on Form 10-K.

65  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its
behalf by the undersigned, thereunto duly authorized, in Portland, Oregon, on March 14, 2012.

Craft Brew Alliance, Inc.

By: /s/  Joseph K. O’Brien
       Joseph K. O’Brien
       Controller and Chief Accounting Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the following persons on behalf of the Registrant
and in the capacities indicated on March 14, 2012.

Signature

/s/ TERRY E. MICHAELSON
Terry E. Michaelson

/s/ MARK D. MORELAND
Mark D. Moreland

/s/ JOSEPH K. O’BRIEN
Joseph K. O’Brien

*
Kurt R. Widmer

*
Timothy P. Boyle

*
Marc J. Cramer

*
E. Donald Johnson, Jr.

*
Kevin R. Kelly

*
Thomas D. Larson

*
David R. Lord

John D. Rogers, Jr.

*By:

   /s/ MARK D. MORELAND

 Mark D. Moreland,
 as attorney in fact

Title

Chief Executive Officer
(Principal Executive Officer)

Chief Financial Officer and Treasurer
(Principal Financial Officer)

Controller
(Principal Accounting Officer)

Chairman of the Board and Director

Director

Director

Director

Director

Director

Director

Director

66  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Exhibit
Number
2.1

2.2

2.3

3.1
3.2

10.1*

10.2*

10.3*

10.4*

10.5*

10.6*

10.7*

10.8*†

10.9*

10.10*

10.11*

10.12*

10.13*

10.14*

10.15*

EXHIBIT INDEX

Description
Agreement and Plan of Merger between the Registrant and Kona Brewing Co., Inc. and related parties dated July 31, 2010 (incorporated by
reference from Exhibit 2.1 to the Registrant’s Current Report on Form 8-K filed on August 3, 2010)
Equity Purchase Agreement by and among each of the members of Fulton Street Brewery, LLC, as Sellers and A-B, as purchaser, dated as of
February 18, 2011 (incorporated by reference from Exhibit 2.2 to the Registrant’s Form 10-K for the year ended December 31, 2010)
Joinder to Equity Purchase Agreement, dated May 2, 2011 (incorporated by reference from Exhibit 2.1 to the Registrant’s Current Report on
Form 8-K filed on May 4, 2011)
Restated Articles of Incorporation of the Registrant, dated January 2, 2012
Amended and Restated Bylaws of the Registrant, dated December 1, 2010 (incorporated by reference from Exhibit 3.2 to the Registrant’s
Annual Report on Form 10-K for the year ended December 31, 2010 filed on April 1, 2011)
2002  Stock  Option  Plan  (incorporated  by  reference  from  Exhibit  A  to  the  Registrant’s  Proxy  Statement  for  its  2002  Annual  Meeting  of
Shareholders (File No. 0-26542)
Form of Stock Option Agreement (Directors Grants) for the 2002 Stock Option Plan (incorporated by reference from Exhibit 10.10 to the
Registrant’s Form 10-K for the year ended December 31, 2004)
Form of Nonqualified Stock Option Agreement (Executive Officer Grants) for the 2002 Stock Option Plan (incorporated by reference from
Exhibit 10.1 to the Registrant’s Form 10-Q for the quarter ended September 30, 2010)
2007 Stock Incentive Plan (incorporated by reference from Appendix B to the Registrant’s Proxy Statement for its 2007 Annual Meeting of
Shareholders)
Form of Nonstatutory Stock Option Agreement (Executive Officer Grants) for the 2007 Stock Incentive Plan (incorporated by reference from
Exhibit 10.3 to the Registrant’s Form 10-Q for the quarter ended June 30, 2010)
2010 Stock Incentive Plan (incorporated by reference from Appendix B to the Registrant’s Proxy Statement for its 2010 Annual Meeting of
Shareholders)
Form of Nonqualified Stock Option Agreement (Executive Officer Grants) for the 2010 Stock Incentive Plan (incorporated by reference from
Exhibit 10.11 to the Registrant’s Form 10-K for the year ended December 31, 2010)
Form of Performance Award Agreement for the 2010 Stock Incentive Plan (incorporated by reference from Exhibit 10.1 to the Registrant’s
Form 10-Q for the quarter ended June 30, 2011)
Stock Appreciation Right Agreement between the Registrant and Andrew J. Thomas, dated October 12, 2010 (incorporated by reference from
Exhibit 10.3 to the Registrant’s Form 10-Q for the quarter ended June 30, 2011)
Stock Appreciation Right Agreement between the Registrant and Andrew J. Thomas, dated January 1, 2011 (incorporated by reference from
Exhibit 10.4 to the Registrant’s Form 10-Q for the quarter ended June 30, 2011)
Letter of Agreement between the Registrant and Terry E. Michaelson dated March 29, 2010 (incorporated by reference from Exhibit 10.14 to
the Registrant’s Form 10-K for the year ended December 31, 2009)
Letter of Agreement between the Registrant and Mark D. Moreland dated March 29, 2010 (incorporated by reference from Exhibit 10.15 to
the Registrant’s Form 10-K for the year ended December 31, 2009)
Letter of Agreement between the Registrant and V. Sebastian Pastore dated March 29, 2010 (incorporated by reference from Exhibit 10.16 to
the Registrant’s Form 10-K for the year ended December 31, 2009)
Letter of Agreement between the Registrant and Martin J. Wall, IV dated March 29, 2010 (incorporated by reference from Exhibit 10.17 to
the Registrant’s Form 10-K for the year ended December 31, 2009)
Letter of Agreement between the Registrant and Danielle Katcher dated March 29, 2010 (incorporated by reference from Exhibit 10.18 to the
Registrant’s Form 10-K for the year ended December 31, 2009)

E-1  

 
 
 
 
Table of Contents

10.16*

10.17*

10.18*

10.19*

10.20*

10.21*

10.22*

10.23*

10.24*

10.25

10.26

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

Letter  of  Agreement  between  the  Registrant  and  Kurt  Widmer  dated  May  26,  2010  (incorporated  by  reference  from  Exhibit  10.1  to  the
Registrant’s Form 10-Q for the quarter ended June 30, 2010)
Letter  of  Agreement  between  the  Registrant  and  Robert  Widmer  dated  May  26,  2010  (incorporated  by  reference  from  Exhibit  10.2  to  the
Registrant’s Form 10-Q for the quarter ended June 30, 2010)
Letter of Agreement between the Registrant and Andrew J. Thomas, dated June 1, 2011 (incorporated by reference from Exhibit 10.2 to the
Registrant’s Form 10-Q for the quarter ended June 30, 2011)
Non-Competition and Non-Solicitation Agreement dated June 30, 2008 between the Registrant and Kurt Widmer (incorporated by reference
from Exhibit 10.10 to the Registrant’s Current Report on Form 8-K filed on July 2, 2008)
Non-Competition  and  Non-Solicitation  Agreement  dated  June  30,  2008  between  the  Registrant  and  Robert  Widmer  (incorporated  by
reference from Exhibit 10.11 to the Registrant’s Current Report on Form 8-K filed on July 2, 2008)
Non-Competition and Non-Solicitation Agreement dated October 1, 2010 between the Registrant and W. Cameron Healy (incorporated by
reference from Exhibit 10.2 to the Registrant’s Current Report on Form 8-K filed on October 6, 2010)
Non-Competition  and  Non-Solicitation  Agreement  dated  October  1,  2010  between  the  Registrant  and  Mattson  Davis  (incorporated  by
reference from Exhibit 10.3 to the Registrant’s Current Report on Form 8-K filed on October 6, 2010)
Summary  of  Compensation  Arrangements  for  Non-Employee  Directors  (incorporated  by  reference  from  Exhibit  10.23  to  the  Registrant’s
Form 10-K for the year ended December 31, 2009)
Summary  of  Annual  Cash  Incentive  Bonus  Plan  for  Executive  Officers  (incorporated  by  reference  from  Exhibit  10.25  to  the  Registrant’s
Form 10-K for the year ended December 31, 2010 filed on April 1, 2011)
Sublease between Pease Development Authority as Sublessor and the Registrant as Sublessee, dated May 30, 1995 (incorporated by reference
from Exhibit 10.11 to the Registrant’s Registration Statement on Form S-1, No. 33-94166)
Loan Agreement dated as of July 1, 2008 between Registrant and Bank of America, N.A. (incorporated by reference from Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K filed on July 7, 2008)
Loan Modification Agreement dated November 14, 2008 to Loan Agreement dated July 1, 2008 between Registrant and Bank of America,
N.A. (incorporated by reference from Exhibit 10.1 to the Registrant’s Form 10-Q for the quarter ended September 30, 2008)
Second Loan Modification Agreement dated June 8, 2010 to the Loan Agreement dated July 1, 2008 between the Registrant and Bank of
America, N.A. (incorporated by reference from Exhibit 10.4 to the Registrant’s Form 10-Q for the quarter ended June 30, 2010)
Third Loan Modification Agreement dated September 30, 2010 to the Loan Agreement dated July 1, 2008 between the Registrant and Bank
of America, N.A. (incorporated by reference from Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed on October 6, 2010)
Amended and Restated Exchange and Recapitalization Agreement dated as of May 1, 2011 between the Registrant and A-B (incorporated by
reference from Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed on May 4, 2011)
Amended and Restated Master Distributor Agreement dated as of May 1, 2011 between the Registrant and A-B (incorporated by reference
from Exhibit 10.2 to the Registrant’s Current Report on Form 8-K filed on May 4, 2011)
Registration Rights Agreement dated as of July 1, 2004 between the Registrant and A-B (incorporated by reference from Exhibit 10.3 to the
Registrant’s Current Report on Form 8-K filed on July 2, 2004)
Master  Lease  Agreement  dated  as  of  June  6,  2007  between  Banc  of  America  Leasing  &  Capital,  LLC  and  Widmer  Brothers  Brewing
Company (incorporated by reference from Exhibit 10.2 to the Registrant’s Amendment No. 1 to the Registration Statement on Form S-4, No.
333-149908 filed on May 2, 2008 (“S-4 Amendment No. 1”))
Amended and Restated License Agreement dated as of February 28, 1997 between Widmer Brothers Brewing Company and Widmer’s Wine
Cellars, Inc. and Canandaigua Wine Company, Inc. (incorporated by reference to Exhibit 10.3 from the S-4 Amendment No. 1)

E-2  

 
 
 
Table of Contents

10.35

10.36

10.37

10.38†

10.39

21.1

23.1
24.1
31.1
31.2
32.1

99.1
101.INS**
101.SCH**
101.CAL**
101.LAB**
101.PRE**

*
**

†

Restated  Lease  dated  as  of  January  1,  1994  between  Smithson  &  McKay  Limited  Liability  Company  and  Widmer  Brothers  Brewing
Company (incorporated by reference to Exhibit 10.3 to the Registrant’s Form 10-Q for the quarter ended September 30, 2010)
Commercial  Lease  (Restated)  dated  as  of  December  18,  2007  between  Widmer  Brothers  LLC  and  Widmer  Brothers  Brewing  Company
(incorporated by reference to Exhibit 10.5 from the S-4 Amendment No. 1)
Sublease dated as of September 1, 2010 between Manini Holdings, LLC and Kona Brewing Co., Inc. (incorporated by reference from Exhibit
10.41 to the Registrant’s Form 10-K for the year ended December 31, 2010)
Amended and Restated Continental Distribution and Licensing Agreement between the Registrant and Kona Brewery LLC dated March 26,
2009 (incorporated by reference from Exhibit 10.4 to the Registrant’s Form 10-Q for the quarter ended September 30, 2010)
Sublease dated as of March 31, 2011 between Manini Holdings, LLC and Kona Brewing Co., LLC (incorporated by reference from Exhibit
10.43 to the Registrant’s Amendment No. 1 to Form 10-K for the year ended December 31, 2010 filed on April 22, 2011)
Subsidiaries of the Registrant (incorporated by reference from Exhibit 21.1 to the Registrant’s Form 10-K for the year ended December 31,
2010 filed on April 1, 2011)
Consent of Moss Adams LLP, Independent Registered Public Accounting Firm
Power of Attorney – Directors of Craft Brew Alliance, Inc.
Certification of Chief Executive Officer of Craft Brew Alliance, Inc. pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of Chief Financial Officer of Craft Brew Alliance, Inc. pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of Form 10-K for the year ended December 31, 2011 pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of
the Sarbanes-Oxley Act of 2002
Press Release dated March 14, 2012
XBRL Instance Document
XBRL Taxonomy Extension Schema Document
XBRL Taxonomy Extension Calculation Linkbase Document
XBRL Taxonomy Extension Label Linkbase Document
XBRL Taxonomy Extension Presentation Linkbase Document

Denotes a management contract or a compensatory plan or arrangement.
Pursuant to Rule 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration statement or prospectus for
purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, or Section 18 of the Securities Exchange Act of 1934, as amended,
and otherwise are not subject to liability under those sections.
Confidential treatment has been requested with respect to portions of this exhibit. A complete copy of the agreement, including the redacted
terms, has been separately filed with the Securities and Exchange Commission.

E- 3  

 
 
 
 
EXHIBIT 3.1

RESTATED
ARTICLES OF INCORPORATION
OF
CRAFT BREW ALLIANCE, INC.

ARTICLE I.         NAME AND DURATION

The name of this corporation shall be CRAFT BREW ALLIANCE, INC., and its existence shall be perpetual.

ARTICLE II.          PURPOSES AND POWERS

Purposes

The purposes for which this corporation is organized are:

1.           To brew and distribute malt beverages.

2.           To engage in any lawful business which may be necessary or advantageous to this corporation, in the judgment of the Board of Directors.

Powers

To exercise any and all powers that a corporation formed under the Act, or any amendment thereto or substitute therefor, is entitled at the time to

exercise.

ARTICLE III.   CAPITAL STOCK

The total number of shares of all classes of capital stock which the corporation shall have authority to issue is Fifty-seven Million Four Hundred
Sixty-seven  Thousand  Two  Hundred  Seventy-one  (57,467,271),  of  which  Fifty  Million  (50,000,000)  shares  shall  be  common  stock,  par  value  $0.005  per
share, and Seven Million Four Hundred Sixty-seven Thousand Two Hundred Seventy-one (7,467,271) shares shall be preferred stock, par value $0.005 per
share, issuable in one or more series.

The Board of Directors is hereby expressly authorized, at any time and from time to time, to divide any or all of the shares of preferred stock into
one or more series, and in the resolution or resolutions establishing a particular series, before issuance of any of the shares thereof, to fix and determine the
number  of  shares  and  the  designation  of  such  series,  so  as  to  distinguish  it  from  the  shares  of  all  other  series  and  classes,  and  to  fix  and  determine  the
preferences,  voting  rights,  qualifications,  privileges,  limitations,  options,  conversion  rights,  restrictions  and  other  special  or  relative  rights  of  the  preferred
stock or of such series to the fullest extent now or hereafter permitted by the laws of the State of Washington, including, but not limited to, the variations
between different series in the following respects:

1  

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
increased or decreased (but not below the number of shares thereof then outstanding) from time to time by the Board of Directors;

(i)            The distinctive designations of such series and the number of shares which shall constitute such series, which number may be

(ii)           The annual dividend rate for such series, and the date or dates from which dividends shall commence to accrue;

(iii)          The price or prices at which, and the terms and conditions on which, the shares of such series may be made redeemable;

(iv)          The purchase or sinking fund provisions, if any, for the purchase or redemption of shares of such series;

(v)           The preferential amount or amounts payable on shares of such series in the event of the liquidation, dissolution or winding up of

the corporation;

(vi)          The voting rights, if any, of shares of such series;

the corporation or other securities into which such shares may be converted;

(vii)         The terms and conditions, if any, upon which shares of such series may be converted and the class or classes of series of shares of

stock then or thereafter to be issued; and

(viii)        The relative seniority, parity or junior rank of such series as to dividends or assets with respect to any other classes or series of

(ix)          Such other terms, qualifications, privileges, limitations, options, restrictions and special or relative rights and preferences, if any,
of shares of such series as the Board of Directors may, at the time of such resolution or resolution, lawfully fix and determine under the laws of the State of
Washington.

ARTICLE IV.  NO PREEMPTIVE RIGHTS

No Shareholder of this corporation shall have, as a shareholder, any preemptive or preferential right or subscription right to any capital stock of this

corporation or to any securities or obligations convertible into capital stock of this corporation, or to any warrant or option for the purchase thereof, except:

(A)          To the extent provided by resolution or resolutions of the Board of Directors establishing a series of preferred stock; or

(B)          By written agreement between such holder and the corporation.

ARTICLE V.REGULATION OF INTERNAL AFFAIRS

Provisions for the regulation of the internal affairs of the corporation are as follows:

Bylaws

In  furtherance  of,  and  not  in  limitation  of,  the  powers  conferred  by  the  laws  of  the  State  of  Washington,  the  Board  of  Directors  is  expressly

authorized to make, amend, and repeal the Bylaws of the corporation.

2  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cumulative Voting

(a)         Shareholders of this corporation shall have the right to cumulate votes with respect to all elections of directors for the corporation (i) held
at any time that the corporation is not subject to the reporting requirements of Section 13 or Section 15(d) of the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), or (ii) held while the corporation is subject to the reporting requirements of Section 13 or Section 15(d) of the Exchange Act, if prior to
the record date for the shareholder meeting at which such election is to be held (1) the corporation or an Acquiring Person shall have publicly announced that
an  Acquiring  Person  has  become  an  Acquiring  Person  or  the  corporation  (including  without  limitation  the  corporation's  directors)  shall  have  received  any
notice or information (including without limitation any written consent or notice related thereto) from the Acquiring Person indicating or reflecting that the
Acquiring Person has become an Acquiring Person and neither the corporation nor the Acquiring Person shall have publicly announced that such Acquiring
Person has ceased to be an Acquiring Person and (2) the standstill obligations of Anheuser-Busch, Incorporated ("ABI"), as set forth in Section 5.3 of the
Investment  Agreement  dated  October  18,  1994  between  the  corporation  and  ABI  shall  have  expired  or  otherwise  been  terminated.    Shareholders  shall  not
have the right to accumulate votes with respect to any elections of directors held while the corporation is subject to the reporting requirements of Section 13 or
15(d) of the Exchange Act, except as provided in Section (a)(ii) above.

(b)         "Acquiring Person" shall mean any Person who or which, together with all Affiliates and Associates of such Person, shall be the Beneficial
Owner of 30% or more of the shares of Common Stock of the corporation then outstanding, but shall not include any employee benefit plan of the corporation
or any subsidiary of the corporation or any Person organized, appointed or established by the corporation or such subsidiary for or pursuant to the terms of any
such  employee  benefit  plan.    Notwithstanding  the  foregoing,  no  Person  shall  become  an  "Acquiring  Person"  as  the  result  of  a  decrease  in  the  aggregate
number of shares outstanding, or considered outstanding for purposes of this Section, which thereby increases the proportionate number of shares Beneficially
Owned by such Person to 30% or more of the shares of Common Stock of the corporation then outstanding, provided, however, that if a Person shall become
the  Beneficial  Owner  of  30%  or  more  of  the  shares  of  Common  Stock  of  the  corporation  by  reason  of  a  decrease  in  the  aggregate  number  of  shares
outstanding, and shall, after such decrease, become the beneficial owner of additional shares of Common Stock, and shall beneficially own, immediately after
such acquisition, 30% or more of the corporation's Common Stock, then such Person shall be deemed to be an Acquiring Person.

(c)         "Affiliate" and "Associate," when used with reference to any Person, shall have the respective meanings ascribed to such terms in Rule
12b-2 of the General Rules and Regulations under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), as in effect on the date of this
Agreement.

(d)         A Person shall be deemed the "Beneficial Owner" of and shall be deemed to "beneficially own" any securities:

 (i)           which such Person or any of such Person's Affiliates or Associates, directly or indirectly, has the right to acquire within 60 days
of  such  time  pursuant  to  any  agreement,  arrangement  or  understanding  (whether  or  not  in  writing),  or  upon  the  exercise  of  conversion  rights,
exchange  rights,  warrants  or  options,  or  otherwise;  provided,  however,  that  a  Person  shall  not  be  deemed  the  "Beneficial  Owner"  of,  or  to
"beneficially  own,"  securities  tendered  pursuant  to  a  tender  or  exchange  offer  made  by  or  on  behalf  of  such  Person  or  any  of  such  Person's
Affiliates or Associates until such tendered securities are accepted for payment or exchange;

3  

 
 
 
 
 
 
 
 
 
(ii)           which such Person or any of such Person's Affiliates or Associates, directly or indirectly, has the right to vote or dispose of or has
"beneficial ownership" of (as determined pursuant to Rule 13d-3 of the General Rules and Regulations under the Exchange Act), including pursuant
to any agreement, arrangement or understanding (whether or not in writing); provided, however, that a Person shall not be deemed the "Beneficial
Owner" of, or to "beneficially own," any security under this subparagraph (ii) as a result of an agreement, arrangement or understanding to vote
such security (A) arising solely from a revocable proxy or consent given in response to a public proxy or consent solicitation made pursuant to, and
in  accordance  with,  the  Exchange  Act  and  the  applicable  rules  and  regulations  thereunder,  or  (B)  made  in  connection  with,  or  to  otherwise
participate in, a proxy or consent solicitation made, or to be made, pursuant to, and in accordance with, the applicable provisions of the Exchange
Act and the applicable rules and regulations thereunder, whether or not such agreement, arrangement or understanding described in clause (A) or
(B) above, is also then reportable by such Person on Schedule 13D under the Exchange Act (or any comparable or successor report); or

(iii)           which are beneficially owned, directly or indirectly, by any other Person (or any Affiliate or Associate thereof) with which such
Person or any of such Person's Affiliates or Associates has any agreement, arrangement or understanding (whether or not in writing) for the purpose
of  acquiring,  holding,  voting  (except  pursuant  to  a  revocable  proxy  as  described  in  clause  (A)  to  subparagraph  (ii)  of  this  paragraph  (d))  or
disposing of any voting securities of the corporation; provided, however, that nothing in this paragraph (d) shall cause a person engaged in business
as an underwriter of securities to be the "Beneficial Owner" of, or to "beneficially own," any securities acquired through such person's participation
in good faith in a firm commitment underwriting until the expiration of forty days after the date of such acquisition.

(e)           "Person" shall mean any individual, firm, corporation, partnership, trust or other entity and shall include any successor (by merger or

otherwise) of such entity, but shall not include the corporation or a subsidiary of the corporation or other Person controlled by the corporation.

(f)                      Common  Stock  "beneficially  owned"  by  a  Person  which  is  not  outstanding  shall  be  deemed  to  be  outstanding  for  the  purpose  of
computing the percentage of outstanding securities of the class beneficially owned by such Person but shall not be deemed to be outstanding for the purpose
of computing the percentage beneficially owned by any other person, provided, however, that for purposes of determining the total number of outstanding
shares of Common Stock in calculating beneficial ownership, all shares of Common Stock issuable upon conversion of outstanding securities entitled to vote
with respect to the election of directors of the corporation shall be deemed outstanding, provided further, that if any Person beneficially owns capital stock of
the corporation entitled to vote for the election of directors, and such stock is not convertible into Common Stock, or is entitled to more than one vote for each
share of Common Stock issuable upon conversion of such stock, for purposes of this section such Person shall be deemed to beneficially own that number of
shares of Common Stock equal to the number of votes such Person would be entitled to cast for the election of directors.

4  

 
 
 
 
 
 
 
Duties Of Directors

A director shall perform his duties as a director, including his duties as a member of any committee of the Board on which he may serve, in good
faith, in a manner he reasonably believes to be in the best interests of the corporation, and with such care as an ordinarily prudent person in a like position
would use under similar circumstances.  In performing his duties, a director shall be entitled to rely on information, opinions, reports, or statements, including
financial statements or other financial data, in each case prepared or presented by:

(a)           One or more officers or employees of the corporation whom the director reasonably believes to be reliable and competent in the matters

presented;

(b)           Counsel, public accountants, or other persons as to matters which the director reasonably believes to be within such persons’ professional

or expert competence; or

(c)           A committee of the Board upon which he does not serve, duly designated in accordance with a provision of the Articles of Incorporation
or  the  Bylaws,  as  to  matters  within  its  designated  authority,  which  committee  the  director  reasonably  believes  to  merit  confidence;  but  he  shall  not  be
considered to be acting in good faith if he has knowledge concerning the matter in question that would cause such reliance to be unwarranted.  A person who
so performs his duties shall have no liability by reason of being or having been a director of the corporation.

Conflicts Of Interest

Subject to the limitations set forth below, the corporation may enter into contracts and otherwise transact business as vendor, purchaser, lender,
borrower,  or  otherwise  with  its  directors  and  shareholders  and  with  corporations,  associations,  firms,  and  entities  in  which  they  are  or  may  be  or  become
interested as directors, officers, shareholders, members, or otherwise; provided, that the requirements of RCW 23B.08.720, 23B.08.730, 23B.17.020, or 23B.
19.040 are met, to the extent any of such sections is applicable. If those requirements are met, then any such contract or transaction shall not be affected or
invalidated or give rise to liability by reason of the director's or shareholder's having an interest in the contract or transaction.

Any contract, transaction, or act of the corporation or of the Board of Directors or of any officers of the corporation which shall be ratified by a
majority vote of the shares of the corporation present at any annual meeting or any special meeting called for such purpose, at which a quorum is present,
shall, insofar as permitted by law, be as valid and as binding as though ratified by every shareholder of the corporation.

Ratification By Shareholders

5  

 
 
 
 
 
 
 
 
 
 
 
 
(a)           The capitalized terms in this paragraph shall have the meanings set forth in RCW 23B.08.500.

Indemnification; Liability Insurance

(b)           The Corporation shall indemnify and hold harmless each individual who is or was a Director or officer of the Corporation or who, while a
Director or officer of the Corporation, is or was serving at the request of the Corporation as a director, officer, partner, trustee, employee, or agent of another
foreign  or  domestic  corporation,  partnership,  joint  venture,  trust,  employee  benefit  plan,  or  other  enterprise,  against  any  and  all  Liability,  including
reimbursement  and  advances  of  reasonable  Expenses,  incurred  with  respect  to  a  Proceeding,  to  the  fullest  extent  permitted  by  law,  without  regard  to  the
limitations in RCW 23B.08.510 through 23B.08.550; provided that no such indemnity shall indemnify any Director or officer from or on account of (1) acts
or  omissions  of  the  Director  or  officer  finally  adjudged  to  be  intentional  misconduct  or  a  knowing  violation  of  law;  (2)  conduct  of  the  Director  or  officer
finally  adjudged  to  be  in  violation  of  RCW  23B.08.310;  or  (3)  any  transaction  with  respect  to  which  it  was  finally  adjudged  that  such  Director  or  officer
personally  received  a  benefit  in  money,  property,  or  services  to  which  the  Director  or  officer  was  not  legally  entitled.    If,  after  the  effective  date  of  this
paragraph, the Act is amended to authorize further indemnification of Directors or officers, then Directors and officers of the Corporation shall be indemnified
to the fullest extent permitted by the Act as so amended.  To the extent permitted by law, the rights to indemnification and advance of reasonable Expenses
conferred in this paragraph shall not be exclusive of any other right which any individual may have or hereafter acquire under any statute, provision of the
Bylaws, agreement, vote of shareholders or disinterested directors, or otherwise.  The right to indemnification conferred in this paragraph shall be a contract
right upon which each Director or officer shall be presumed to have relied in determining to serve or to continue to serve as such.  Any amendment to or
repeal of this paragraph shall not adversely affect any right or protection of a Director or officer of the Corporation for or with respect to any acts or omissions
of such Director or officer occurring prior to such amendment or repeal.

(c)           The Corporation may purchase and maintain insurance on behalf of an individual who is or was a director, officer, employee, or agent of
the Corporation or, who, while a director, officer, employee, or agent of the Corporation, is or was serving at the request of the Corporation as a director,
officer,  partner,  trustee,  employee,  or  agent  of  another  foreign  or  domestic  corporation,  partnership,  joint  venture,  trust,  employee  benefit  plan,  or  other
enterprise against Liability asserted against or incurred by the individual in that capacity or arising from the individual's status as a director, officer, employee,
or agent, whether or not the Corporation would have power to indemnify the individual against such Liability under RCW 23B.08.510 or 23B.08.520.

(d)           If any provision of this paragraph or any application thereof shall be invalid, unenforceable, or contrary to applicable law, the remainder
of  this  paragraph,  and  the  application  of  such  provisions  to  individuals  or  circumstances  other  than  those  as  to  which  it  is  held  invalid,  unenforceable,  or
contrary to applicable law, shall not be affected thereby.

6  

 
 
 
 
 
 
 
 
To the fullest extent permitted by the Act, as it exists on the date hereof or may hereafter be amended, a director of this corporation shall not be
personally liable to the corporation or its shareholders for monetary damages for conduct as a director.  Any amendment to or repeal of this paragraph shall
not adversely affect a director of this corporation with respect to any conduct of such director occurring prior to such amendment or repeal.

Release Of Directors From Personal Liability

Special Meetings

At any time when the corporation is subject to the reporting requirements of Section 13 or Section 15(d) of the Securities Exchange Act of 1934, as
amended,  special  meetings  of  the  shareholders  for  any  purpose  or  purposes  may  be  called  at  any  time  only  by  a  majority  of  the  Board  of  Directors,  the
Chairman of the Board (if one be appointed), the President or one or more shareholders holding not less than twenty-five percent (25%) of all of the shares
entitled to be cast on any issue proposed to be considered at that meeting.

Voting On Corporate Changes

Pursuant  to  the  authority  granted  under  Sections  23B.10.030,  23B.11.030,  23B.12.020  and  23B.14.020  of  the  Washington  Business  Corporation
Act, the vote of shareholders of this corporation required to approve an amendment to the Articles of Incorporation, a plan of merger or share exchange, the
sale,  lease,  exchange  or  other  disposition  of  all  or  substantially  all  of  the  property  of  the  corporation  not  in  the  usual  and  regular  course  of  business,  or
dissolution of the corporation, shall be a majority of all the votes entitled to be cast with respect to such matter.

Dated this 2nd day of January, 2012.

CRAFT BREW ALLIANCE, INC.

By: /s/ Terry Michaelson
Terry Michaelson, Chief Executive Officer

7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We  consent  to  the  incorporation  by  reference  in  the  Registration  Statements  on  Form  S-8  (Nos.  333-18945,  333-90524,  333-143158,  and  333-171372)  of
Craft Brew Alliance, Inc. (the “Company”) of our reports dated March 14, 2012, relating to the consolidated financial statements of the Company, and the
effectiveness  of  internal  control  over  financial  reporting  of  the  Company,  appearing  in  this  Annual  Report  (Form  10-K)  for  the  year  ended  December  31,
2011.

EXHIBIT 23.1

/s/ Moss Adams LLP

Seattle, Washington
March 14, 2012

  
 
 
 
 
 
 
  
 
POWER OF ATTORNEY

Exhibit 24.1

Each person below designates and appoints TERRY E. MICHAELSON and MARK D. MORELAND his true and lawful attorney-in-fact and agent, with full
power  of  substitution,  to  sign  the  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2011,  of  Craft  Brew  Alliance,  Inc.,  a  Washington
corporation,  and  any  amendments  thereto,  and  to  file  said  report  and  amendments,  with  all  exhibits  thereto,  in  such  form  as  they  or  either  of  them  may
approve with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended.  Each of such attorneys-in-fact is appointed
with full power to act without the other.

IN WITNESS WHEREOF, this power of attorney has been executed by each of the undersigned as of the 6th day of March, 2012.

Signature

 /s/ Kurt R. Widmer
       Kurt R. Widmer

 /s/ Timothy P. Boyle
       Timothy P. Boyle

 /s/ Marc J. Cramer
       Marc J. Cramer

 /s/ E. Donald Johnson, Jr.
       E. Donald Johnson, Jr.

/s/ Kevin R. Kelly
      Kevin R. Kelly

/s/ Thomas D. Larson
      Thomas D. Larson

/s/ David R. Lord
      David R. Lord

      John D. Rogers, Jr.

Title

Chairman of the Board and  Director

Director

Director

Director

Director

Director

Director

Director

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
CERTIFICATION

EXHIBIT 31.1

I, Terry E. Michaelson, certify that:

1.

2.

3.

4.

I have reviewed this annual report on Form 10−K of Craft Brew Alliance, Inc. (the “Registrant”);

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this report;

The  Registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in
Exchange Act Rules 13a−15(e) and 15d−15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a−15(f) and 15d
−15(f)) for the Registrant and we have:

a.

b.

c.

d.

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most
recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the Registrant’s internal control over financial reporting; and

5.

The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

a. 

b. 

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal
control over financial reporting.

Date: March 14, 2012

By:

/s/ Terry E. Michaelson
Terry E. Michaelson
Chief Executive Officer

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
 
  
CERTIFICATION

EXHIBIT 31.2

I, Mark D. Moreland, certify that:

1.

2.

3.

4.

I have reviewed this annual report on Form 10−K of Craft Brew Alliance, Inc. (the “Registrant”);

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this
report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this report;

The Registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a−15(e) and 15d−15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a−15(f) and 15d
−15(f)) for the Registrant and we have:

a.

b.

c.

d.

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;

Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external purposes in accordance with generally accepted accounting principles;

Evaluated  the  effectiveness  of  the  Registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed  in  this  report  any  change  in  the  Registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  Registrant’s  most
recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to
materially affect, the Registrant’s internal control over financial reporting; and

5.

The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

a.

b.

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal
control over financial reporting.

Date: March 14, 2012

By:

    /s/ Mark D. Moreland
Mark D. Moreland
Chief Financial Officer and Treasurer

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES−OXLEY ACT OF 2002

EXHIBIT 32.1

In connection with the Annual Report of Craft Brew Alliance, Inc. (the “Registrant”) on Form 10-K for the year ended December 31, 2011, as filed with the
Securities and Exchange Commission on March 14, 2012 (the “Report”), Terry E. Michaelson, the Chief Executive Officer of the Registrant, and Mark D.
Moreland, the Chief Financial Officer and Treasurer of the Registrant, each hereby certifies, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the
Sarbanes-Oxley Act of 2002, that, to his knowledge:

1.  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2.  The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the

Registrant.

Date: March 14, 2012

BY:

BY:

/s/ Terry E. Michaelson
Terry E. Michaelson
Chief Executive Officer
(Principal Executive Officer)

  /s/ Mark D. Moreland
Mark D. Moreland
Chief Financial Officer and Treasurer
(Principal Financial Officer)

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
EXHIBIT 99.1

FOR IMMEDIATE RELEASE

CRAFT BREW ALLIANCE
REPORTS FULL YEAR 2011 RESULTS

Craft Brew reports net sales increase of 13 percent for 2011;
Significant gross profit growth of 34 percent for the full year;
Adjusted Net Income increases 94 percent to $3.2 million

Portland, Ore. (March 14, 2012) – Craft Brew Alliance, Inc. (“CBA”) (Nasdaq: HOOK), an independent craft brewing company, reported net sales of
$149.2 million and net income of $9.7 million for the year ended December 31, 2011 as compared with net sales of $131.7 million and net income of $1.7
million a year ago.  Adjusted net income for 2011 was $3.2 million, excluding the one-time gain on sale of Fulton Street Brewery, LLC (“FSB”), of $6.5
million, net of tax.  We reported $0.51 earnings per share on a fully diluted basis for the year as compared with $0.10 per share last year.  Adjusted earnings
per share for 2011 was $0.17, excluding the one-time gain on sale of FSB, of $0.34 per share.

Significant financial highlights for the year ended December 31, 2011 include:

•  
•  
•  
•  
•  

Net sales increased $17.5 million, or 13 percent, to $149.2 million compared with 2010
Depletion growth and non-contract shipment growth were each 7 percent for the full year
Gross profit percentage increased 470 basis points
Sales and marketing expense increased $7.6 million versus last year reflecting investments towards critical growth initiatives
Capital expenditures were $8.5 million as we continued to make strategic investments in systems and infrastructure

“We are pleased to see our 2011 top and bottom line results reflect improvements in our business driven by our significant investments in our innovative
portfolio of beers and our marketing and sales capabilities.  Our primary focus remains to be true to our customers, by delivering the most diverse portfolio of
high quality beers and brands in the industry, that provide unique beer experiences for all occasions,” said Terry Michaelson, CBA’s CEO.  “While the full
year results indicate that our strategy has gained traction with consumers, we believe that there are further underlying strengths in our brands and strategy that
have yet to be realized and will drive long-term profitable growth.”

Operating Results

Net sales for the year ended December 31, 2011 were $149.2 million, an increase of $17.5 million, or 13 percent, from net sales of $131.7 million for 2010. A
combination of factors drove the increase, including increased shipments to wholesalers, a decrease in master distributor fees, price increases for our beers
sold to wholesalers and an increase in revenues earned from our restaurants and pubs following the merger with Kona Brewing Co., Inc. (“KBC Merger”).

  
 
 
 
 
 
 
 
 
 
 
 
 
  
Craft Brew Alliance Reports Full Year Results for 2011

Total shipments for the year ended December 31, 2011 were 672,600 barrels, an increase of 64,800 barrels, or 11 percent, from 607,800 barrels for 2010,
primarily reflecting the increase in shipments to wholesalers and growth in our contract brewing business.  Shipments growth excluding contract shipments
was 7 percent.

Cost of sales as a percentage of net sales improved 470 basis points for the year ended December 31, 2011, reflecting the increased volumes, decreased
distributor fees, elimination of costs related to the Kona Brewing alternating proprietorship, improved quality and capacity utilization and an increased selling
price for our beers. These favorable factors were partially offset by increased shipping costs due to higher fuel prices in 2011 as compared with 2010.

Selling, general and administrative (“SG&A”) expense of $39.7 million for 2011 increased $9.8 million, or 33 percent, from $29.9 million for 2010.  This
increase reflects our investment in critical new selling and marketing initiatives that have led to sales and profit growth.  The overall SG&A increase was also
driven by costs related to the operations acquired in the KBC Merger.  We expect that the rate of increase in SG&A spending for 2012 will not be as
significant as that seen during 2011.

“The full year 2011 results present a solid statement not only about our ability to drive brand development and sales capabilities, but also the CBA team’s
ability to balance aggressive top line growth and investment while controlling overall spending to generate improved profitability,” said Mark Moreland,
CBA’s CFO.  “We believe the current overall health of the business and our new marketing and sales initiatives will drive continued top and bottom line
improvement for 2012.”

Cash Flow and Liquidity

Cash provided by operating activities was $6.7 million for the year ended December 31, 2011 compared with $10.8 million for 2010.  The $4.1 million
decrease was primarily due to a one-time working capital fluctuation related to our sale of our investment in Fulton Street Brewery in May 2011 and increased
inventory levels resulting from anticipated increases in demand.  Capital expenditures for the years ended December 31, 2011 and 2010 were $8.5 million and
$4.7 million, respectively.  The capital expenditures for 2011 included projects designed to enhance our ability to provide a variety of package options in
order to target our core brand offerings in our breweries, and improve our quality assurance and information technology systems, including continuing
investments towards a company-wide demand planning and order management system.

Financial Outlook

We remain confident that our targeted investments into our brands, marketing and sales resources, in conjunction with our innovative, high-quality craft
brewing capabilities, will support continued volume and revenue growth while generating improved bottom line results.

We currently anticipate results for the full year 2012 as follows:

•  

•  

Depletion  growth  in  the  high  single  digit  percentage  to  low  double  digit  range  reflecting  both  continued  strength  of  our  brands  and  continued
growth of the craft category.
Sales growth of approximately 10% to 12%.

Page 2 of 3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Craft Brew Alliance Reports Full Year Results for 2011

•  

•  
•  
•  

Gross  margin  rate  approximately  100  basis  points  lower  than  2011,  reflecting  pressure  from  grain  prices  and  assuming  that  fuel  prices  remain
relatively consistent with recent levels.
SG&A expense ranging from $42 to $44 million, reflecting continued investment into sales and marketing initiatives.
Diluted earnings per share in the range of $0.20 to $0.25.
Capital  expenditures  of  approximately  $8.5  to  $9.5  million,  continuing  our  investments  in  capacity  and  efficiency  improvements,  and  quality
initiatives.

Forward-Looking Statements

Statements made in this press release that state the Company's or management's intentions, hopes, beliefs, expectations or predictions of the future, including
the level or effect of increased SG&A expense, the amount of capital spending and the benefits or improvements to be realized from those capital projects, are
forward-looking statements.  It is important to note that the Company's actual results could differ materially from those projected in such forward-looking
statements.  Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is
contained from time to time in the Company's SEC filings, including, but not limited to, the Company's report on Form 10-K for the year ended December 31,
2011.  Copies of these documents may be found on the Company's website, www.craftbrew.com, or obtained by contacting the Company or the SEC.

 About Craft Brew Alliance

CBA is an independent, publicly traded craft brewing company that was formed with the merger of leading Pacific Northwest craft brewers – Widmer
Brothers Brewing and Redhook Ale Brewery – in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by
Kona Brewing Company in 2010. When Kurt & Rob Widmer founded Widmer Brothers Brewing in 1984, they didn’t confine their brewing exploration to
strict style guidelines.  To this day, Widmer Brothers continues to create craft beers with a unique and unconventional twist on traditional styles that are award
winning and please a wide range of craft beer lovers. Redhook began in a Seattle transmission shop in 1981, and those colorful roots are reflected in the
brand’s personality to this day.  The eminently drinkable beers consistently win awards and please crowds across the United States. Kona Brewing was
founded in 1994 by the father and son team of Cameron Healy and Spoon Khalsa, who dreamed of crafting fresh, local island brews with spirit, passion and
quality.  As the largest craft brewery in Hawaii, Kona personifies the laid-back, passionate lifestyle and environmental respect of the Hawaiian people and
culture.

For more information, visit:  www.craftbrew.com.

Media Contact:
Ted Lane 
LANE PR
(212) 302-5948
Ted@lanepr.com

Investor Contact:
Edwin Smith
Craft Brew Alliance, Inc.
(503) 972-7884
ed.smith@craftbrew.com

###

Page 3 of 3

 
 
 
 
 
 
 
 
 
 
 
 
 
  
Craft Brew Alliance, Inc.
Condensed Consolidated Statements of Income
(In thousands, except per share amounts and shipments)
(Unaudited)

Three Months Ended
 December 31,

Years Ended
December 31,

2011

2010

2011

2010

Sales
Less excise taxes
Net sales
Cost of sales
Gross profit

as percentage of net sales

Selling, general and administrative expenses
Merger-related expenses
Operating income
Interest expense
Gain on sale of equity interest in Fulton Street Brewery, LLC
Income from equity investments, interest and other, net
Income before income taxes
Income tax provision
Net income

Earnings per share:

Basic and diluted earnings per share
Weighted average shares outstanding:

Basic
Diluted

Total shipments (in barrels):

Core Brands
Contract Brewing

Total shipments

 $

 $

 $

 $

37,558 
2,631 
34,927 
25,142 
9,785 
28.0%   
9,253 
— 
532 
(171)
34 
1 
396 
152 
244 

 $

 $

32,788 
2,466 
30,322 
22,528 
7,794 
25.7%   
8,471 
206 
(883)
(332)
— 
224 
(991)
(358)
(633)

 $

 $

161,000 
11,803 
149,197 
104,011 
45,186 

140,852 
9,121 
131,731 
98,064 
33,667 

30.3%   

25.6%

39,742 
— 
5,444 
(918)
10,432 
734 
15,692 
6,041 
9,651 

 $

29,938 
559 
3,170 
(1,497)
— 
1,113 
2,786 
1,100 
1,686 

0.01 

 $

(0.03)

 $

0.51 

 $

0.10 

18,845 
18,942 

141,300 
10,800 
152,100 

18,801 
18,801 

18,834 
18,931 

17,523 
17,568 

136,700 
6,100 
142,800 

623,300 
49,300 
672,600 

584,700 
23,100 
607,800 

Depletion growth rate (over the same period from the prior year)

4.0%   

3.6%   

6.5%   

1.6%

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
   
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
   
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
   
  
  
  
  
  
  
 
 
   
Craft Brew Alliance, Inc.
Condensed Consolidated Balance Sheets
(In thousands)
(Unaudited)

  December 31,
  2011    2010  

9,446   
894   
2,816   

164 
795  $
 $
   13,326    10,514 
8,729 
932 
3,233 
   27,277    23,572 
   100,725    98,778 
   12,917    12,917 
   17,989    22,999 
 $158,908  $158,266 

Current assets:

Cash
Accounts receivable, net
Inventories
Deferred income tax asset, net
Other current assets and income tax receivables

Total current assets

Property, equipment and leasehold improvements, net
Goodwill
Intangible and other non-current assets, net

Total assets

Current liabilities:

Accounts payable
Accrued salaries, wages and payroll taxes
Refundable deposits
Other accrued expenses
Current portion of long-term debt and capital lease obligations  

Total current liabilities

Long-term debt and capital lease obligations, net
Other long-term liabilities
Total common shareholders' equity

Total liabilities and common shareholders' equity

4,524   
7,400   
1,436   
596   

 $ 10,994  $ 13,825 
4,053 
6,291 
1,378 
2,460 
   24,950    28,007 
   13,188    24,675 
   16,261    11,388 
   104,509    94,196 
 $158,908  $158,266 

 
 
 
 
 
 
 
  
   
 
  
   
 
  
  
  
 
  
    
  
  
    
  
  
  
  
 
 
   
Craft Brew Alliance, Inc.
Condensed Consolidated Statements of Cash Flows
(In thousands)
(Unaudited)

Years Ended
December 31,
  2011    2010  

Cash Flows From Operating Activities:
Net income
Adjustments to reconcile net income to net cash provided by operating activities:   

 $ 9,651  $ 1,686 

Depreciation and amortization
Income from equity investments
Gain on sale of equity interest in Fulton Street Brewery, LLC
Deferred income taxes
Other, including stock-based compensation
Changes in operating assets and liabilities:

Accounts receivable
Inventories
Other current assets
Other assets
Accounts payable and other accrued expenses
Accrued salaries, wages and payroll taxes
Refundable deposits

Net cash provided by operating activities

7,204   
(691)  
   (10,432)  
5,025   
331   

7,044 
(647)
— 
1,082 
(81)

(1,976)  
(640)  
418   
(495)  
(2,773)  
471   
635   

2,017 
1,445 
590 
36 
(1,353)
(1,230)
209 
6,728    10,798 

Cash Flows from Investing Activities:
Expenditures for property, equipment and leasehold improvements
Proceeds from sale of property, equipment and leasehold improvements and other  
Proceeds from the sale of equity interest in Fulton Street Brewery, LLC
Cash paid in merger with Kona Brewing Co., Inc. and related entities, net
Other

Net cash provided by (used in) investing activities

Cash Flows from Financing Activities:
Principal payments on debt and capital lease obligations
Net borrowings (repayments) under revolving line of credit
Issuance of common stock
Debt issuance costs

Net cash used in financing activities

Increase in cash
Cash, beginning of period
Cash, end of period

(8,488)  
120   
   15,527   
—   
(28)  

(4,669)
160 
— 
(6,206)
402 
7,131    (10,313)

(5,751)  
(7,500)  
23   
—   
   (13,228)  
631   
164   
795  $

 $

(1,505)
1,100 
127 
(54)
(332)
153 
11 
164 

 
 
 
 
 
 
 
  
   
 
    
  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
    
  
  
  
  
  
  
  
 
 
   
Supplemental Disclosures Regarding Non-GAAP Financial Information

Craft Brew Alliance, Inc.

Reconciliation of Adjusted EBITDA to Net Income

(In thousands)

(Unaudited)

Years Ended
December 31,
  2011    2010  

 $ 9,651  $ 1,686 
Net income
918    1,497 
Interest expense
6,041    1,100 
Income tax provision
6,897    6,494 
Depreciation expense
550 
Amortization expense
307   
- 
Gain on sale of equity interest in Fulton Street Brewery, LLC   (10,432)  
111 
458   
Stock-based compensation
559 
-   
Other charges
 $ 13,840  $11,997 

Adjusted EBITDA

  The  Company  has  presented  Adjusted  Earnings  before  Interest,  Taxes,  Depreciation  and  Amortization  (“Adjusted  EBITDA”)  in  these  tables  to  provide
investors with additional information to evaluate our operating performance on an ongoing basis using criteria that are used by the Company’s management
and because it is frequently used by the investment community to evaluate companies with substantial financial leverage.  The Company defines Adjusted
EBITDA as net earnings before interest, income taxes, depreciation and amortization, stock compensation and other non-cash charges, including net gain or
loss on disposal of property, plant and equipment.  The Company uses Adjusted EBITDA, among other measures, to evaluate operating performance, to
plan and forecast future periods’ operating performance, and as an incentive compensation target for certain management personnel.

  As Adjusted EBITDA is not a measure of operating performance or liquidity calculated in accordance with generally accepted accounting principles in the
United States of America (“GAAP”), this measure should not be considered in isolation of, or as a substitute for, net income, as an indicator of operating
performance, or net cash provided by operating activities as an indicator of liquidity.  The use of Adjusted EBITDA instead of net income has limitations as
an analytical tool, including the inability to determine profitability; the exclusion of interest expense and associated cash requirements, given the level of
the Company’s indebtedness; and the exclusion of depreciation and amortization which represent significant and unavoidable operating costs, given the
capital expenditures needed to maintain the Company’s operations.  We compensate for these limitations by relying on GAAP results.  Our computation of
Adjusted  EBITDA  may  differ  from  similarly  titled  measures  used  by  other  companies.  As  Adjusted  EBITDA  excludes  certain  financial  information
compared with net income and net cash provided by operating activities, the most directly comparable GAAP financial measures, users of this financial
information should consider the types of events and transactions which are excluded. The table above shows a reconciliation of Adjusted EBITDA to net
income.