CRAFT BREW ALLIANCE, INC.
DIRECTORS
CORPORATE INFORMATION
DEAR FELLOW SHAREHOLDERS,
While 2016 was a challenging year for CBA and for our industry alike, driven by ever-increasing competition and
complexity in the beer market, the year unquestionably represents several important steps forward on our march toward
tomorrow. The short-term impact on our operating results in no way diminishes the significance of several critical
strategic achievements that we delivered against this unprecedented backdrop.
THE POWER OF KONA’S LIQUID ALOHA
As the cornerstone of CBA’s “Kona Plus” strategy, Kona now represents over 50% of CBA’s portfolio. In 2016, Kona grew
sales to retailers by 17%; its growth alone was larger than 90% of the growth of all craft breweries. Internationally, Kona
shipments increased by a blistering 43%. In addition to growing domestically and internationally, Kona grew share in its
home market of Hawaii and now commands more than a 10% share of total beer sales in the state.
ADVANCING OUR NEW AGREEMENTS WITH AB
In 2016, we announced a milestone achievement in our long-term relationship with Anheuser-Busch, establishing three
strategic agreements that will directly support the continued growth of our topline and transformation of our brewery
footprint for sustainable long-term results.
• Master Distributor Agreement: We extended the favorable fee structure of our Master Distributor Agreement for
10 additional years, through 2028, securing CBA’s brands in the powerful AB-aligned wholesaler network, which will
enable CBA’s continued investment in brand growth and partnerships
• Contract Brewing Agreement: CBA and AB will work together to transition up to 300,000 barrels of volume
annually into AB’s state-of-the-art brewery in Fort Collins, Colorado, supporting CBA’s ongoing brewery footprint
optimization and operational efficiency objectives
• International Distribution Agreement: AB will support the expansion of CBA’s portfolio of brands globally
through a new international distribution agreement that leverages AB’s strong footprint around the world, while
complementing our existing international success with our partner, Craft Can Travel
EXPANDING THE ROLE OF STRATEGIC PARTNERSHIPS
In 2016, we strengthened our local craft portfolio by solidifying the home markets for existing Northwest brands
Widmer Brothers and Redhook, while accelerating the role of our strategic partnerships with Appalachian Mountain
Brewery, based in Boone, N.C., and Cisco Brewers, based on Nantucket Island in Massachusetts. At the end of the year,
we announced a new strategic partnership with Miami-based Wynwood Brewing, which will establish a strategic base in
Florida, the third largest beer state. These partnerships complement Kona with a strong regional portfolio of craft brands
and allow us to better leverage capacity across our owned brewery footprint.
As we look to 2017, we are confident that our Kona Plus strategy—amplified by the
national relevance of Liquid Aloha, our new AB agreements, and the increasing role
of current and new strategic partnerships—will enable CBA to continue delivering
on our strategic objectives:
• Strengthening the top line.
• Improving the core health of our business model.
• Actualizing the future.
In closing and on behalf of everyone at CBA, thank you for your continued support
of our company. We are passionate about the future and look forward to sharing
more success —and more delicious beers—with you in the years ahead.
All the best, Andy Thomas
Chief Executive Officer
Craft Brew Alliance
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
FORM 10-K
_____________________________
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended: December 31, 2016
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Commission File Number: 0-26542
CRAFT BREW ALLIANCE, INC.
(Exact name of registrant as specified in its charter)
Washington
91-1141254
(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)
929 North Russell Street
Portland, Oregon
(Address of principal executive offices)
97227-1733
(Zip Code)
Registrant’s telephone number, including area code: (503) 331-7270
Securities Registered pursuant to Section 12(b) of the Act:
Title of each class
Common Stock, $0.005 par value
Name of each exchange on which registered
The NASDAQ Stock Market LLC
Securities registered pursuant to Section 12(g) of the Act: None
________________
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days: Yes No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required
to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period
that the registrant was required to submit and post such files). Yes No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K, or any amendment
to this Form 10-K.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See
definition of “accelerated filer,” “large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer
Accelerated filer
Non-accelerated filer
(Do not check if a smaller reporting company) Smaller reporting company
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes No
The aggregate market value of the common equity held by non-affiliates of the registrant as of the last day of the registrant’s most recently completed
second quarter on June 30, 2016 (based upon the closing price of the registrant’s common stock, as reported by the NASDAQ Stock Market, of $11.52
per share) was $144,099,279.
The number of shares outstanding of the registrant’s common stock as of March 10, 2017 was 19,261,245 shares.
Portions of the registrant’s definitive Proxy Statement for the 2017 Annual Shareholders’ Meeting are incorporated by reference into Part III.
Documents Incorporated by Reference
CRAFT BREW ALLIANCE, INC.
2016 FORM 10-K ANNUAL REPORT
TABLE OF CONTENTS
PART I
Item 1.
Business
Item 1A.
Risk Factors
Item 1B.
Unresolved Staff Comments
Item 2.
Properties
Item 3.
Legal Proceedings
Item 4.
Mine Safety Disclosures
PART II
Item 5.
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities
Item 6.
Selected Financial Data
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
Item 8.
Financial Statements and Supplementary Data
Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9A.
Controls and Procedures
Item 9B.
Other Information
PART III
Item 10.
Directors, Executive Officers and Corporate Governance
Item 11.
Executive Compensation
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Item 13.
Certain Relationships and Related Transactions, and Director Independence
Item 14.
Principal Accountant Fees and Services
Item 15.
Exhibits and Financial Statement Schedules
Signatures
PART IV
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2
13
19
19
20
20
20
23
24
37
38
67
67
70
70
70
70
71
71
71
72
INFORMATION REGARDING FORWARD-LOOKING STATEMENTS
This annual report on Form 10-K includes forward-looking statements. Generally, the words “believe,” “expect,” “intend,”
“estimate,” “anticipate,” “project,” “will,” ”may,” “plan” and similar expressions or their negatives identify forward-looking
statements, which generally are not historical in nature. These statements are based upon assumptions and projections that we
believe are reasonable, but are by their nature inherently uncertain. Many possible events or factors could affect our future financial
results and performance, and could cause actual results or performance to differ materially from those expressed, including those
risks and uncertainties described in “Item 1A. - Risk Factors” and those described from time to time in our future reports filed
with the Securities and Exchange Commission. Caution should be taken not to place undue reliance on these forward-looking
statements, which speak only as of the date of this annual report.
THIRD-PARTY INFORMATION
In this report, we rely on and refer to information regarding industry data obtained from market research, publicly available
information, industry publications, U.S. government sources or other third parties. Although we believe that the third-party sources
of information we use are materially complete, accurate and reliable, there is no assurance of the accuracy, completeness or
reliability of third-party information.
PART I
Item 1. Business
Overview
Craft Brew Alliance, Inc. ("CBA") is the sixth largest craft brewing company in the U.S. and a leader in brewing, branding, and
bringing to market world-class American craft beers.
Our distinctive portfolio combines the power of Kona Brewing Company, a fast-growing national craft beer brand, with an
expanding stable of strong regional breweries and innovative lifestyle brands, including Appalachian Mountain Brewery, Cisco
Brewers, Omission Brewing Co., Redhook Brewery, Square Mile Cider Co. and Widmer Brothers Brewing. We nurture the growth
and development of our brands in today’s increasingly competitive beer market through our state-of-the-art brewing and distribution
capability, integrated sales and marketing infrastructure, and strong focus on partnerships, local community and sustainability.
CBA was formed in 2008 through the merger of Redhook Brewery and Widmer Brothers Brewing, the two largest craft brewing
pioneers in the Northwest at the time. Following a successful strategic brewing and distribution partnership, Kona Brewing Co.
joined CBA in 2010 and has become one of the fastest-growing craft brands in the U.S. As part of CBA, Kona has expanded its
reach across all 50 U.S. states and approximately 30 international markets, while remaining deeply rooted in Hawaii.
In addition to growing and nurturing distinctive brands steeped in local heritage, Craft Brew Alliance is committed to developing
innovative new category leaders, such as Omission Beer, which is the #1 beer in the gluten-free beer category, and Square Mile
Cider.
As the craft beer market continues to grow and consumers increasingly demand local offerings, Craft Brew Alliance has expanded
its portfolio of brands and maximized its brewing footprint through strategic partnerships with emerging craft beer brands in
targeted markets. In 2015, we announced strategic partnerships with Appalachian Mountain Brewery, based in Boone, North
Carolina; and Cisco Brewers, based in Nantucket, Massachusetts. Through this strategic partnership model, we gain local relevance
in select beer geographies, while our partner breweries gain access to our world-class leadership and national brewing and sales
infrastructure to grow their brands. In December 2016, we announced a new strategic partnership with Wynwood Brewing Co.,
a fast-growing craft brewery based in the heart of Miami’s multicultural arts district.
Publicly traded on NASDAQ under the ticker symbol BREW, Craft Brew Alliance is headquartered in Portland, Oregon and
operates breweries and brewpubs across the U.S. For more information about CBA and its brands, see “Available Information”
on page 13.
We proudly brew our craft beers in four company-owned breweries located in Portland, Oregon; the Seattle suburb of Woodinville,
Washington; Portsmouth, New Hampshire; and Kailua-Kona, Hawaii; and, through the end of 2016, one partner brewery in
Memphis, Tennessee. In 2016, we entered into a contract brewing agreement with A-B Commercial Strategies, LLC (“ABCS”),
an affiliate of Anheuser-Busch, LLC (“A-B”), and are beginning the process of transitioning our current production volume out
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of Memphis into ABCS’s facilities. Additionally, we own and operate two 10-barrel innovation breweries in Portland, Oregon and
Portsmouth, New Hampshire, which are primarily used for small batch production and limited-release brews.
We distribute our beers to retailers through wholesalers that are aligned with the A-B network. These sales are made pursuant to
a Master Distributor Agreement (the “A-B Distributor Agreement”) with A-B, which extends through 2028. As a result of this
distribution arrangement, we believe that, under alcohol beverage laws in a majority of states, these wholesalers would own the
exclusive right to distribute our beers in their respective markets if the A-B Distributor Agreement expires or is terminated. In
2016, Kona, Redhook and Widmer Brothers beers were distributed in all 50 states. Omission Beer continues to expand into new
markets in the U.S. and internationally, while Square Mile Cider is currently available in 13 states in the West. Separate from our
A-B wholesalers, we maintain an internal independent sales and marketing organization with resources across the key functions
of brand management, field marketing, field sales, and national retail sales.
We operate in two segments: Beer Related operations and Brewpubs operations. Beer Related operations include the brewing, and
domestic and international sales, of craft beers and ciders from our breweries. Brewpubs operations include our five brewpubs,
four of which are located adjacent to our Beer Related operations, other merchandise sales, and sales of our beers directly to
customers.
Industry Background
We are one of the top six brewers in the craft brewing segment of the U.S. brewing industry. The domestic beer market includes
ales and lagers produced by large domestic brewers, international brewers and craft brewers. Shipments of craft beer in the U.S.
are estimated by industry sources to have increased by approximately 7% in 2016 over 2015 and by 12% in 2015 over 2014. While
the overall domestic market experienced a modest increase in shipments of 0.3% in 2016, the craft beer segment continued its
growth and captured market share from the rest of the domestic market. Craft beer shipments in 2016 and 2015 were approximately
14.5% and 13.6%, respectively, of total beer shipped in the U.S. Approximately 30.0 million barrels and 28.1 million barrels,
respectively, were shipped in the U.S. by the craft beer segment during 2016 and 2015, while total beer sold in the U.S., including
imported beer, was 207.5 million barrels and 206.8 million barrels, respectively. Compared with the other segments of the U.S.
brewing industry, craft brewing is a relative newcomer. Twenty years ago, Redhook and Widmer Brothers Brewery were two of
the approximately 200 craft breweries in operation. By the end of 2016, the number of craft breweries in operation had grown to
more than 5,000. Industry sources estimate that craft beer produced by regional and national craft brewers, similar to us, accounts
for approximately two-thirds of total craft beer sales, with one-third of the production brewed by smaller craft breweries.
Our comprehensive portfolio and national scale provide a competitive advantage in today’s market environment, which includes
craft brewers, domestic specialty beers, and imports. Our distinctive brand portfolio is positioned to address significant changes
in consumer trends, including increased demand for innovative flavors and styles, a growing interest in sustainability, and the
increasing importance of local relevance. As an example, Kona Brewing is one of the most distinctive craft brewers, with a broad
portfolio of beers that reflect a uniquely Hawaiian flavor profile, a recognized track record in sustainable business practices, and
deep ties to its local community as Hawaii’s oldest and largest craft brewery.
Business Strategy
At Craft Brew Alliance, we believe we have an advantaged strategy that differentiates us in the rapidly evolving craft beer segment.
The central elements of our business strategy include:
• An innovative complementary portfolio of beers and ciders, which includes national lifestyle brands such as Kona and
Omission, as well as storied regional craft brands that reflect changing consumer trends around variety, flavor and locale.
• Distinct, authentic craft beer brands with rich stories that are rooted in their local communities, including Widmer Brothers,
Redhook Brewery, and Kona Brewing Company, and bold new trailblazers Omission Beer and Square Mile Cider Company,
as well as strong regional craft partners such as Appalachian Mountain Brewery and Cisco Brewers.
• A national brewing footprint that allows us to get our beers to market faster, fresher and more efficiently. We have significant
flexibility to fully leverage the specific strengths of our distinct breweries and operations. Additionally, we guarantee the
quality and consistency of all of our products through fine-tuned processes designed to ensure that everything, from brewing
to quality-assurance to warehousing and distribution, meets our high standards. We believe that maximizing production
under our direct supervision and through accomplished and expert partners is critical to our success. Further, we believe
that our ability to engage in ongoing product innovation and to control product quality provides critical competitive
advantages. Each of our breweries is modern, has flexible production capabilities, and is designed to produce beer in smaller
batches compared to the national domestic brewers, thereby allowing us to brew a wide variety of brand offerings. We
believe that our investment in brewing and logistics technologies enables us to minimize brewery operating costs and
consistently produce innovative beer styles.
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• Nationwide sales activation through robust partnerships with leading retailers. We leverage our national sales and marketing
capabilities and complementary brand families to create a unique identity in the distribution channel and with the consumer.
Our sales force calls on all retail channels nationally, including grocery, drug and convenience stores, something most other
craft brewers are not positioned to do.
• National seamless distribution through the Anheuser-Busch wholesaler network alliance. This distribution footprint
provides efficiencies in logistics and product delivery, state reporting and licensing, billing and collections. We have realized
these efficiencies while maintaining full autonomy over the production, sale and marketing of our products as an independent
craft beer company.
• A diverse leadership team with extensive experience in the beer and beverage industries. The team has a proven ability to
manage brand lifecycles, from development to turnaround, in both large and growth-company settings.
Brand Overview
Our portfolio includes our owned brands, the Kona Brewing Company, Widmer Brothers Brewing, Redhook Brewery, Omission
Beer and Square Mile Cider Company brand families, along with partner brands Appalachian Mountain Brewery and Cisco
Brewers.
We produce a variety of specialty craft beers and ciders using traditional brewing methods complemented by American innovation
and invention. We brew our beers using high-quality hops, malted barley, wheat, rye and other natural traditional and nontraditional
ingredients. To craft our ciders, we use three apple varieties from the Pacific Northwest and then use a lager beer yeast to make a
unique and easy-to-drink hard cider.
Below is an overview of our five owned brands:
Kona Brewing Company
Kona Brewing Company was born in Kailua-Kona on the Island of Hawaii in the spring of 1994 by father and son team Cameron
Healy and Spoon Khalsa, who had a dream to create fresh, local island brews made with spirit, passion and quality. Today, Kona
is Hawaii’s largest and favorite craft brewery, known for top-selling flagship beers Longboard Island Lager and Big Wave Golden
Ale and award-winning innovative small-batch beers available across the Islands. The Hawaii-born and Hawaii-based craft brewery
prides itself on brewing the freshest beer of exceptional quality closest to market, which helps to minimize its carbon footprint by
reducing shipping of raw materials, finished beer and packaging materials.
Kona Brewing Company has become one of the top craft beer brands in the world, while remaining steadfastly committed to its
home market through a strong focus on innovation, sustainability and community outreach.
Widmer Brothers Brewing
Widmer Brothers Brewing founders Kurt and Rob Widmer helped create the Pacific Northwest craft beer movement in 1984 when,
in their 20s, they began brewing unique interpretations of traditional German beer styles. In 1986, Widmer Brothers Brewing
introduced the original American-style Hefeweizen, which elevated the brewery to national acclaim and has long been Oregon’s
favorite craft beer. The brewery’s iconic Hefe celebrated its 30th anniversary in 2016 and remains one of the most awarded craft
beer brands in the U.S. For more than three decades, Widmer Brothers has continued to push the boundaries of craft beer, developing
a variety of beers with an unapologetic, uncompromising commitment to innovation. Based in Portland, Oregon, the brewery
currently brews a variety of beers including Hefeweizen, Upheaval IPA, Steel Bridge Porter, Drop Top Amber Ale, and a full
seasonal lineup. Additionally, the Widmer Brothers innovation brewery continues to make limited edition, small-batch beers
available exclusively in Oregon and at the Widmer Brothers pub in North Portland.
Redhook Brewery
Redhook was born out of the energy and spirit of the early 1980s in the heart of Seattle. While the term didn’t exist at the time,
Redhook became one of America’s first craft breweries with its focus on creating “better beers.” From a modest start in a former
transmission shop in the Seattle neighborhood of Ballard to a Fremont trolley barn that housed The Trolleyman brewpub, to its
current breweries in Woodinville, Washington, and Portsmouth, New Hampshire, Redhook has become one of America’s most
recognized craft breweries. Redhook will open a 10-barrel brewpub in the Capitol Hill neighborhood of Seattle in 2017.
While Redhook has “grown up” over the past 30 years, one thing has never changed - Redhook is still brewing great beers like
ESB and Long Hammer IPA, which is one of the top-ten IPAs in the U.S., along with a variety of seasonal beers. Redhook beers
are available on draft and in bottles and cans around the country.
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Omission Beer
Omission is the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional
ingredients-including malted barley-that are crafted to remove gluten. Brewed in Portland, Oregon, Omission tests the gluten
levels in every batch through an independent lab that uses the R5Competitive Eliza test to ensure that gluten levels are less than
20 parts per million. Test results for every batch of Omission beer are available to consumers at: www.omissiontests.com. Omission
produces three craft beers specially crafted to remove gluten: Omission Lager, Omission Pale Ale and Omission IPA. Omission
has been the #1 beer brand in the gluten-free beer category for well over a year.
Square Mile Cider Company
Launched in 2013, Square Mile Cider is the hard cider for the modern day pioneers celebrating the spirit of the Pacific Northwest.
We set out to reinvigorate an enduringly classic American beverage with a blend of hand-selected apples combined with unique
Northwest ingredients. Square Mile Cider produces two varieties of hard cider, The Original and Spur & Vine, our hopped version.
We also have brewing and distribution arrangements with partner brands, which included the following partners in 2016:
Appalachian Mountain Brewery
Appalachian Mountain Brewery, LLC is dedicated to making seriously delicious craft beer while focusing its business model on
community, sustainability and philanthropy. Their Pints for Non-Profits program collaborates with local organizations that are
dedicated to enriching the land, water, air and people of the High Country. Appalachian Mountain Brewery has earned numerous
awards for its innovative craft beers and ciders, including Boone Creek Blonde Ale, which won a Gold Medal at the U.S. Open
Beer Championships in 2016. The brewery’s core portfolio also includes Long Leaf IPA, Spoaty Oaty Pale Ale, and Porter, which
is a gold medal winner at the Great International Beer and Cider Competition.
Cisco Brewers
Cisco Brewers is a craft brewery that embodies Nantucket’s “away off shore” lifestyle. Cisco Brewers is a unique operation, proud
to be one of the very first producers in the United States crafting beer, wine, and spirits. Their home base is a major attraction for
locals and tourists alike, and is regularly highlighted in the media as one of the top destinations on Nantucket Island. Cisco Brewers'
year-round offerings include Whale’s Tale Pale Ale, Grey Lady, and Indie IPA.
Developments in Brands and Packaging
Our recent brand and packaging developments include:
Kona Brewing
In 2016, Kona Brewing Co. capitalized on the IPA craft trend with the launch of a new Island-inspired, tropical brew, Hanalei
Island IPA, in Hawaii and southern California, followed by a national launch in January 2017. As with all of Kona’s beers, Hanalei
Island IPA was named for a specific place in Hawaii, Hanalei Bay in Kauai, and evokes the spirit of Hawaii with distinctive local
ingredients. Brewed with Hawaii’s beloved POG (pineapple, orange and guava) juice, Hanalei Island IPA is a coppery, laidback,
session-style ale with tropical flavors and just 4.5% alcohol by volume ("ABV"). 2016 represented the seventh consecutive year
of double-digit growth for the Hawaiian brewery on the mainland, as Kona continued to expand Longboard Lager and Big Wave
distribution across all 50 states. We also added new countries to our distribution network, bringing Kona beers to more than 30
countries.
Widmer Brothers Brewing
In 2016, Widmer Brothers announced the arrival of its flagship beer Hefe in cans. Hefe has been the brewery’s flagship beer for
30 years, and the Original American Hefeweizen is still the best-selling craft beer in Oregon. To celebrate Hefe’s 30th anniversary
in 2016, the storied, award-winning beer was launched in 12-ounce cans in six- and 12-packs in the Oregon market exclusively.
As part of its ongoing commitment to its hometown, Widmer Brothers tapped three new beers in 2016 that were themed around
the Portland Timbers MLS team. The first, launched in March 2016, was a rye altbier collaboration with Timbers Head Coach
Caleb Porter and the Portland Timbers coaching staff called First Star, after the gold star worn by MLS Cup champion teams to
signify their title wins. The brewery also tapped Thrill of Victory Cascadian Dark Ale, a collaboration with Columbus Brewing
as part of a bet between the two breweries before last year’s MLS Championship game between the Timbers and the Columbus
Crew. In September 2016, Widmer Brothers Brewing and Portland Timbers Goalkeeper Jake Gleeson teamed up to brew a small-
batch, commemorative beer , “Centennial Celebration IPA,” a pineapple rye India Pale Ale, to mark the 100th consecutive Portland
Timbers regular season match sellout.
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Redhook Brewery
In 2016, Redhook continued to pay homage to its roots as the first craft brewery in Seattle. The brewery launched a new packaging
design that evokes the brewery’s earliest days in the Emerald City and announced that it will open a new innovation brewery in
the historic Capitol Hill neighborhood.
In May 2016, Redhook introduced a new summer seasonal that is a true Seattle original. Summerhook is a golden rye ale made
for Seattle summers: picnics at Green Lake, day games at Safeco Field, or warm evenings at the Fremont Solstice Fair. Summerhook
is a golden rye ale that features crisp hoppiness and rye malt characteristics. Summerhook’s light body and 4.7% ABV make it a
refreshing must for the season. Redhook also released a new national beer, American Pale Ale. This hoppy addition to Redhook’s
year-round lineup, featuring classic red, white and blue packaging, was available nationally starting in July 2016. Redhook’s take
on the American Pale Ale style integrates classic Chinook and Cascade hop characters into this easy-drinking and full-flavored
pale ale. At 4.7% ABV, the sessionable American Pale Ale is a great beer for any occasion throughout the year, including Fourth
of July barbeques, game nights, and casual hangouts with friends. American Pale Ale is available nationally in six- and twelve-
packs, and on draught. The brewery also continued its partnership with the University of Washington and its beloved football and
basketball teams.
Omission Beer
In 2016, Omission Beer maintained its position as the market leader in the gluten-free beer category. Omission IPA continued to
expand into new markets across the country, following in the footsteps of Omission Lager and Pale Ale. With a focus on the healthy
and active lifestyle consumer, Omission Beer remains a favorite among those consumers seeking a great-tasting beer crafted to
remove gluten.
Square Mile Cider Company
In 2016, Square Mile Cider Company continued to expand distribution into 12 states, becoming the number one locally produced
cider in the Northwest. The brand, which finds its inspiration from the pioneering spirit of the original Oregon pioneers, continues
to offer two varieties: The Original, a classic American hard cider; and Spur & Vine, a hopped version of the classic American
hard cider, with the addition of Citra and Galaxy hops.
Brewing Operations
Brewing Facilities
We use highly automated brewing equipment at our four owned production breweries and also operate two smaller, manual
brewpub-style brewing systems. As of December 31, 2016, our total owned production capacity was 1,075,000 barrels. Our
breweries include:
• Oregon Brewery. Our Oregon Brewery is our largest capacity production brewery and we expect to complete construction
on our expansion of the brewery’s annual capacity in 2017.
• Washington Brewery. Our Washington Brewery utilizes a 100-barrel brewing system.
• New Hampshire Brewery. Our New Hampshire Brewery utilizes a 100-barrel brewing system and uses an anaerobic
waste-water treatment facility that completes the process cycle.
• Hawaiian Brewery. Our Hawaiian Brewery utilizes a 25-barrel brewing system and utilizes a 229-kilowatt photovoltaic
solar energy generating system to supply approximately 50 percent of its energy requirements through renewable energy.
In 2016, we held a ground breaking ceremony for a new brewery near our existing brewery and pub in Kona. The new
brewery, which is being built with sustainability in mind, is scheduled to go online in the first quarter of 2019.
Innovation Breweries. In 2016, we built a new 10-barrel innovation brewery adjacent to our main Portland production
brewery. The brewery is focused on releasing innovative small-batch and limited release beers in the local market. Our
New Hampshire innovation brewery system maintains a 3-barrel pilot brewing system and is located on the same site
as our New Hampshire production brewery.
•
In addition to our owned brewing capacity, we supplemented our 2016 production needs through a brewing partnership with Blues
City Brewing in Memphis, Tennessee. This partnership, which began in 2014, provided us the ability to produce up to 100,000
barrels at this location annually. In 2016, we entered into a contract brewing agreement with ABCS and will be transitioning our
current production volume out of Memphis into ABCS’s facilities during 2017.
Packaging
We package our craft beers in cans, bottles and kegs. All of our production breweries, with the exception of the Hawaiian Brewery,
have fully automated bottling and keg lines. The bottle fillers at all of the breweries utilize a carbon dioxide environment during
bottling, ensuring that minimal oxygen is dissolved in the beer and extending the beer’s shelf life. We offer an assortment of
packages to highlight the unique characteristics of each of our beers and to provide greater opportunities for customers to drink
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our beers in more locations and at more events and occasions, matching the active lifestyles and preferences of our consumers.
Additionally, in our Portland Widmer Brothers Brewpub, we package our small-batch and innovation beers for consumers in
crowlers.
Quality Control
We monitor production and quality control at all of our breweries, with central coordination at the Oregon Brewery. All of the
breweries have an on-site laboratory where microbiologists and lab technicians supervise on-site yeast propagation, monitor
product quality, test products, measure color and bitterness, and test for oxidation and unwanted bacteria. We also regularly utilize
outside laboratories for independent product analysis. In addition, every batch of beer that we produce goes through an internal
taste panel to ensure that it meets our taste and profile standards.
Ingredients and Raw Materials
We currently purchase a significant portion of our malted barley from two suppliers and our premium-quality select hops, mostly
grown in the Pacific Northwest, from competitive sources. We also periodically purchase small lots of hops from international
sources, such as New Zealand and Western Europe, which we use to achieve a special hop character in certain beers. In order to
ensure the supply of the hop varieties used in our products, we enter into supply contracts for our hop requirements. We believe
that comparable quality malted barley and hops are available from alternate sources at competitive prices, although there can be
no assurance that pricing would be consistent with our current arrangements. We currently cultivate our own yeast supply for
certain strains and maintain a separate, secure supply in-house. We have access to multiple competitive sources for packaging
materials, such as labels, six-pack carriers, crowns, cans and shipping cases.
Contract Brewing
We enter into contract brewing arrangements in an effort to absorb excess capacity under which we produce beer in volumes and
per specifications as designated by the arrangements.
During 2016, we shipped 26,700 barrels under contract brewing arrangements, compared to 36,800 barrels in 2015 and 39,700 in
2014.
Brewpubs Operations
We own and operate five brew-pub restaurants and retail stores that support consumer awareness and research and development.
Our five brew-pub restaurants allow us to interact directly with over 1.5 million consumers annually in our home markets, which
creates a sense of brand loyalty. Our brewers are continually experimenting with different varieties of hops and malts in all styles
of beer, and our brewpubs allow us to bring those beers to market in test-size batches in order to evaluate their potential prior to
releasing them on a wider basis.
Distribution
With limited exceptions, all brewers in the United States are required to sell their beers to independent wholesalers, who then sell
the beers to retailers. We are the only independent craft brewer in the U.S. to have established a wholly-aligned distribution network
through our partnership with A-B. This partnership provides us national distribution, which results in both an effective distribution
presence in each market and administrative efficiencies. Our beers are available for sale directly to consumers in draft, cans and
bottles at restaurants, bars and liquor stores, as well as in cans and bottles at supermarkets, warehouse clubs, convenience stores
and drug stores. We sell beer directly to consumers at our brewpubs and breweries.
Our products are distributed in all 50 states, pursuant to a master distributor agreement with A-B that allows us access to A-B’s
national distribution network. For additional information regarding our relationship with A-B, see “Relationship with Anheuser-
Busch, LLC” below. Management believes that our competitors in the craft beer segment generally negotiate distribution
relationships separately with wholesalers in each locality and, as a result, typically distribute through a variety of wholesalers
representing differing national beer brands with uncoordinated territorial boundaries.
In 2016 and 2015, we sold approximately 693,300 barrels and 753,400 barrels, respectively, to the wholesalers in A-B’s distribution
network, accounting for 89.4% and 91.4%, respectively, of our shipment volume for the corresponding periods.
Sales and Marketing
In addition to leveraging our owned brewpubs and retail locations, we promote our products through a national sales and marketing
network that includes, but is not limited to, i) creating and executing a range of advertising programs; ii) training and educating
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wholesalers and retailers about our products; and iii) promoting our name, product offerings, brands, and experimental beers at
local festivals, venues and brewpubs.
We advertise and promote our products through an assortment of media, including television, radio, billboard, print and social
media, including Facebook, Twitter and Instagram, in key markets and by participating in cooperative programs with our
wholesalers whereby our spending is matched by the distributor. We believe that the financial commitment by the distributor helps
align the distributor’s interests with ours, and the distributor’s knowledge of the local market results in an advertising and promotion
program that is targeted in a manner that will best promote our products.
Our breweries also play a significant role in increasing consumer awareness of our products and enhancing our image as a craft
brewer. Thousands of visitors per year take tours at our breweries and all of our production breweries have a retail restaurant or
pub where our products are served. In addition, several of the breweries have meeting rooms that the public can rent for business
meetings, parties and holiday events, and that we use to entertain and educate wholesalers, retailers and the media about our
products. At our brewpubs, we sell various items of apparel and other merchandise bearing our trademarks, which creates further
awareness of our beers and reinforces our brand image. To further promote retail canned and bottled product sales, and in response
to local competitive conditions, we regularly recommend that wholesalers offer discounts to retailers in most of our markets.
Relationship with Anheuser-Busch, LLC
Distributor Agreement
The Master A-B Distributor Agreement (the "A-B Distributor Agreement"), as amended in August 2016, provides for the
distribution of our brands, as well as those of AMB and Cisco, in all states, territories and possessions of the United States, including
the District of Columbia and, except with respect to Kona beers, all U.S. military, diplomatic, and governmental installations in
a U.S. territory or possession. Under the A-B Distributor Agreement, we have granted A-B the right of first refusal to distribute
our products, including any internally developed new products, but excluding new products that we may acquire. We are responsible
for marketing our products to A-B’s wholesalers, as well as to retailers and consumers.
As amended in August 2016, the term of the A-B Distributor Agreement will expire on December 31, 2028. The A-B Distributor
Agreement is also subject to immediate termination, by either party, upon the occurrence of standard events of default as defined
in the agreement. Additionally, the A-B Distributor Agreement may be terminated by A-B, with six months’ prior written notice
to us, upon the occurrence of any of the following events:
• we engage in incompatible conduct that damages the reputation or image of
•
any A-B competitor or affiliate thereof acquires 10% or more of our outstanding equity securities, and that entity designates
one or more persons to our board of directors;
our current chief executive officer ceases to function in that role or is terminated, and a satisfactory successor, in
opinion, is not appointed within six months;
or the brewing industry;
s
•
• we are merged or consolidated into or with any other entity or any other entity merges or consolidates into or with us without
A-B’s prior approval; or
• A-B, its subsidiaries, affiliates, or parent, incur any obligation or expense as a result of a claim asserted against them by or
in our name, or by our affiliates or shareholders, and we do not reimburse and indemnify A-B and its corporate affiliates
on demand for the entire amount of the obligation or expense.
A-B also has the right to deliver a revocation notice and reinstitute the terms of the A-B Distributor Agreement as they existed
prior to August 23, 2016, following a “change of control event” that occurs or for which a definitive agreement is entered into
prior to August 23, 2019, and is subsequently completed. A “change of control event” includes, with certain exceptions, (i) the
acquisition by a person or group of beneficial ownership on a fully diluted basis of 50% or more of our equity securities (or the
equity securities of the surviving entity in any merger, consolidation, share exchange or other business combination involving us),
(ii) a change in the composition of our board of directors during any consecutive 12-month period such that the incumbent directors
cease to constitute at least a majority of the board of directors, or (iii) the completion of a sale, lease, exchange, or other transfer
of (A) the Kona brand or (B) 50% or more of our assets based on fair market value. A-B would have a similar revocation right
upon the earliest to occur of (x) our rejection of a “qualifying offer” by A-B, (y) the completion of a transaction implementing A-
B’s qualifying offer, and (z) our failure to enter into a definitive transaction agreement with A-B within 120 days following receipt
of A-B’s qualifying offer, with certain exceptions. A “qualifying offer” means an offer or proposal on customary terms and
conditions, with certain exceptions, made by A-B (or one of its affiliates) for the acquisition of all of our outstanding common
stock not owned by A-B or its affiliates, for an aggregate value (subject to adjustment for changes in capitalization) of (a) until
August 23, 2017, at least $22.00 per share, (b) from August 24, 2017 through August 23, 2018, at least $23.25 per share, and (c)
beginning August 24, 2018, at least $24.50 per share.
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Contract Brewing Agreement
On August 23, 2016, we entered into a Contract Brewing Agreement (the “Brewing Agreement”) with A-B Commercial Strategies,
LLC (“ABCS”), an affiliate of A-B, pursuant to which ABCS will brew, bottle and package up to 300,000 barrels of our mutually
agreed products annually, in facilities owned by ABCS within the United States, for an initial term through December 31, 2026.
We are in the process of transitioning our current production volume from our contract brewer in Memphis, Tennessee, to ABCS’s
facilities. We will share equally with ABCS in any cost savings arising from the Brewing Agreement, provided that our cost savings
will equal at least $10.00 per barrel on an aggregate basis, following certain adjustments as set forth in the Brewing Agreement.
The Brewing Agreement provides specified termination rights, including, among other things, the right of either party to terminate
the Brewing Agreement if (i) the other party fails to perform any material obligation under the Brewing Agreement, subject to
certain cure rights, (ii) the International Distribution Agreement (as defined below) is terminated pursuant to certain specified
provisions thereof, or (iii) subject to certain conditions, if the Master Distributor Agreement (as defined above) is terminated
pursuant to certain specified provisions thereof.
In addition, ABCS has the right to terminate the Brewing Agreement, upon 90 days’ prior written notice to us, following (i) a
change of control event (as defined above) that occurs or for which a definitive agreement is entered into prior to August 23, 2019,
and is subsequently completed, or (ii) the earliest of (x) our rejection of a “qualifying offer” (as defined above), (y) the completion
of a transaction implementing a qualifying offer, and (z) our failure to enter into a definitive transaction agreement within 120
days following receipt of a qualifying offer, with certain exceptions.
International Distribution Agreement
On August 23, 2016, we also entered into an International Distribution Agreement (the “International Distribution Agreement”)
with Anheuser-Busch Worldwide Investments, LLC (“ABWI”), an affiliate of A-B, pursuant to which ABWI will be the sole and
exclusive distributor of our malt beverage products in jurisdictions outside the United States, subject to the terms and conditions
of our agreement with our existing international distributor, CraftCan Travel LLC, and certain other limitations, in each case as
set forth in the International Distribution Agreement. Under the International Distribution Agreement, following delivery of notice
to us, ABWI may also elect to commence brewing outside of the United States some or all of the products to be distributed in the
non-U.S. jurisdictions covered by the International Distribution Agreement.
Under the terms of the International Distribution Agreement, with respect to our exported products produced by us, ABWI will
pay us our costs of production plus reasonable out-of-pocket expenses relating to export shipment costs. Additionally, ABWI will
pay us an international royalty fee based on volume of our products sold by ABWI, equal to either $40 per barrel or $30 per barrel,
depending on certain factors described in the International Distribution Agreement, which royalty fee will be subject to escalation
annually, beginning in calendar year 2018, on the terms described in the International Distribution Agreement. For calendar year
2016, 2017 and 2018, ABWI will also pay us one-time fees of $3.0 million, $5.0 million and $6.0 million, respectively. The sum
of the fees is recognized in Beer Related Net sales on a straight-line basis over the 10-year contract term, while the fees are collected
in the first quarter of the year following the applicable calendar year.
The International Distribution Agreement contains specified termination rights, including, among other things, the right of either
party to terminate the International Distribution Agreement if (a) the other party fails to perform any material obligation under the
International Distribution Agreement, subject to certain cure rights or (b) the Brewing Agreement is terminated pursuant to certain
specified provisions thereof. In addition, ABWI has the right to terminate the International Distribution Agreement upon 90 days’
prior written notice to us following (i) a “change of control event” (as defined above) that occurs or for which a definitive agreement
is entered into prior to August 23, 2019, and is subsequently completed, or (ii) the earliest of (x) our rejection of a “qualifying
offer” (as defined above), (y) the completion of a transaction implementing a qualifying offer, and (z) our failure to enter into a
definitive transaction agreement within 120 days following receipt of a qualifying offer, with certain exceptions (each of the
foregoing subclauses (x) through (z), a “qualifying offer lapse”). Following termination of the International Distribution Agreement
due to a qualifying offer lapse, or any change of control event, ABWI shall have the right to purchase the international distribution
rights for each of our brands then being distributed under the International Distribution Agreement at the fair market value of such
rights, and on otherwise customary terms and conditions, as set forth in the International Distribution Agreement.
Under the International Distribution Agreement, ABWI will also be required to make a one-time $20.0 million payment to us on
August 23, 2019. The payment is being recognized in Beer Related Net sales on a straight-line basis over the 10-year contract
term. However, ABWI will not (subject to compliance with certain notice requirements) be obligated to make such one-time
payment if, prior to that date, (i) a “change of control event” occurs or a definitive agreement for a transaction constituting a change
of control event is entered into, (ii) ABWI (or an affiliate thereof) makes a qualifying offer and there is a qualifying offer lapse or
(iii) we enter into a definitive agreement with ABWI (or an affiliate thereof) with respect to a qualifying offer but such agreement
9
is subsequently terminated, other than for certain regulatory reasons (in which case the $20.0 million shall remain payable). Unless
terminated sooner, the International Distribution Agreement will continue in effect until December 31, 2026.
Exchange Agreement
We have also entered into an Amended and Restated Exchange and Recapitalization Agreement (the “Exchange Agreement”) with
A-B, pursuant to which we have granted A-B certain contractual rights. The Exchange Agreement originally was entered into in
2004 as part of a recapitalization in which we redeemed preferred shares held by A-B in exchange for cash and the shares of our
common stock currently held by A-B. A-B owned 31.5% of our outstanding shares of common stock at December 31, 2016.
The Exchange Agreement entitles A-B to designate two members of our board of directors. A-B also generally has the right to
have a designee on each committee of the board of directors, except where prohibited by law or stock exchange requirements, or
with respect to a committee formed to evaluate transactions or proposed transactions between A-B and us. The Exchange Agreement
contains limitations on our ability to take certain actions without A-B’s prior consent, including, but not limited to, our ability to
issue equity securities or acquire or sell assets or stock, amend our Articles of Incorporation or Bylaws, grant board representation
rights, enter into certain transactions with affiliates, distribute our products in the United States other than through A-B or as
provided in the A-B Distributor Agreement, or voluntarily terminate our listing on the Nasdaq Stock Market.
On August 23, 2016, A-B and we entered into an amendment to the Exchange Agreement providing A-B with rights, following a
“change of control event” or a “qualifying offer,” similar to those described above under “Distributor Agreement.”
Contract pricing may not be commensurate with amounts that an independent market participant would pay due to the related
party nature of the agreements.
Fees
We pay fees to A-B in connection with the sale of our products, including margin fees, invoicing, staging and cooperage handling
fees, and inventory manager fees.
See Note 17 of Notes to Consolidated Financial Statements included in Part II, Item 8 of this Annual Report on Form 10-K for
additional information.
Relationship with Pabst Northwest Brewing Company
On January 8, 2016, we entered into brewing agreements ("the brewing agreements") with Pabst Northwest Brewing Company
("Pabst"), a subsidiary of Pabst Brewing Company, under which Pabst has the ability to brew selected Rainier Brewing Company
and other brands at our brewery in Woodinville, Washington under a license agreement. The brewing agreements expire on
December 31, 2018. During 2016, we recorded $1.6 million in fees earned from Pabst related to a contract brewing volume shortfall
in Contract brewing and beer related sales.
In conjunction with the brewing agreements, we granted Pabst an option to purchase the Woodinville brewery and adjacent pub,
as well as related assets (together, the "Property"), at any time prior to termination of the brewing agreements. The purchase price
of the Property will be $25.0 million if Pabst exercises the option during the first year of the agreement (which has elapsed), $26.0
million if exercise occurs during the second year of the agreement, and $28.0 million if Pabst exercises the option during the third
year of the agreement and on or before the close of business on December 31, 2018. Under the option agreement, Pabst conducted
an additional diligence review of environmental and title issues relating to the Property, and, upon completion, did not exercise
its right to terminate either the brewery agreements or the option agreement. If Pabst does not exercise its option to purchase the
Property, it may be required to pay us a termination fee.
Seasonality
Our sales generally reflect a degree of seasonality, with the first and fourth quarters historically exhibiting low sales levels compared
to the second and third quarters. Accordingly, our results for any particular quarter are not likely to be indicative of the results to
be achieved for the full year.
Competition
We compete in the craft brewing market as well as in the much larger alcoholic beverage market, which encompasses domestic
and imported beers, flavored alcohol beverages, spirits, wine and ciders.
10
In 2016, the craft brewing industry continued to experience unprecedented change and competition, characterized by three trends:
1) the growing number and popularity of new local craft breweries that captured market share from established craft breweries,
2) continued acquisition and investment activity between craft brewers, large domestic and foreign brewers, and private equity
firms, and 3) continued competitive pressure from international brewers, including Crown, which target both domestic and craft
beer drinkers. In 2016, according to industry sources,
and MillerCoors accounted for almost 80% of total beer shipped in
the U.S., excluding imports. In addition, A-B and MillerCoors have continued to invest in existing smaller craft breweries and
nurtured separate craft-focused divisions in an effort to capitalize on the growing craft beer segment and consumer trend for locally
produced products.
Competition varies by regional market. Depending on the local market preferences and distribution, we have encountered strong
competition from microbreweries, regional specialty brewers and several national craft brewers that include MillerCoors’ Tenth
and Blake Beer Company division (“Tenth and Blake”), Constellation Brands, and A-B’s High End division. A-B’s High End
division includes Goose Island, Blue Point Brewing, 10 Barrel Brewing Company, Elysian, Golden Road, Shock Top, Karbach
Brewing and others. Because of the large number of participants and offerings in this segment, along with the accelerating consumer
preference for local offerings, the competition for packaged product placements and especially draft beer placements has intensified.
Although certain of these competitors distribute their products nationally and may have greater financial and other resources than
we have, we believe that we possess certain competitive advantages, including our unique portfolio strategy that combines strong
national lifestyle brands supported by distinctive regional craft brands, the scale and specialization of our production breweries,
strategically distributed sales and marketing resources, and alignment within the A-B distribution network.
We also compete against imported brands, such as Heineken, Stella Artois, Corona Extra and Guinness, which typically have
significantly greater financial resources than we have. Although imported beers currently account for a greater share of the U.S.
beer market than craft beers, we believe that craft brewers possess certain competitive advantages over some importers, including
lower transportation costs, no importation costs, proximity to and familiarity with local consumers, a higher degree of product
freshness, eligibility for lower federal excise taxes and absence of exposure to currency fluctuations.
In response to the growth of the craft beer segment, the major domestic national brewers have invested in purchasing small craft
breweries. The major national brewers, including Tenth and Blake through MillerCoors, and A-B High End brands through A-B,
have significantly greater financial resources than we do and have access to a greater array of advertising and marketing tools to
create product awareness of these offerings.
In the past several years, several major distilled spirits producers and national brewers have introduced flavored alcohol beverages.
Products such as the Bud Light Rita family, Smirnoff Ice, the hard soda category, and Mike’s Hard Lemonade have captured
sizable market share in the higher-priced end of the malt beverage industry. We believe sales of these products, along with strong
growth in the imported and craft beer segments of the malt beverage industry, contributed to an increase in the overall U.S. alcohol
market. These products are particularly popular in certain regions and markets in which we sell our products.
Competition for consumers of craft beers also comes from wine and spirits, which reflects today’s millennial consumers who
typically drink across three alcoholic beverage categories in a single drinking occasion. Growth in this segment appears to be
attributable to competitive pricing, television advertising, increased merchandising and increased consumer interest in local wine
and craft spirits. Recently, the wine industry has been aided, on a limited basis, by its ability to sell outside of the three-tier system,
allowing sales to be made directly to the consumer. While the craft beer segment competes with wine and spirits, it also benefits
from many of the same advantages enjoyed by wine and spirit producers. These include consumers who allow themselves affordable
luxuries in the form of high quality alcoholic beverages.
A significant portion of our sales continues to be in the Pacific Northwest and in California, which we believe are among the most
competitive craft beer markets in the United States, both in terms of number of participants and consumer awareness. We believe
that these areas offer significant competition for our products, not only from other craft brewers but also from the growing wine
market and from flavored alcohol beverages. Additionally, we are monitoring the impact of cannabis as more states legalize
marijuana for retail sales. Our recent marketing efforts have been focused on promoting the authenticity of our pioneering owned
brands and partner brands, the appeal of our newer brands and better segmenting our marketing strategies to communicate the
attributes of our portfolio to our target consumers. We believe that our broad array of beers and brands enables us to offer an
assortment of flavors and experiences that appeal to more people.
Segment and Enterprise-Wide Information
See Note 11 of Notes to Consolidated Financial Statements included in Part II, Item 8 of this Annual Report on Form 10-K for
the required segment and enterprise-wide information.
11
Regulation
Our business is highly regulated at federal, state and local levels. Various permits, licenses and approvals necessary for our brewery
and pub operations and the sale of alcoholic beverages are required from a number of agencies, including the U.S. Treasury
Department, the Alcohol and Tobacco Tax and Trade Bureau (“TTB”), the U.S. Department of Agriculture, the U.S. Food and
Drug Administration (“FDA”), state alcohol regulatory agencies, and state and local health, sanitation, safety, fire and environmental
agencies. In addition, the beer industry is subject to substantial federal and state excise taxes.
The FDA issued a proposed rule in November 2015 on the use of “gluten-free” labeling for fermented and hydrolyzed foods and
beverages that may affect our ability to market our Omission Beer. The proposed rule is under review by the Office of Management
and Budget and is expected to become final in April 2017. See Item 1A. Risk Factors for additional information.
We operate our breweries under federal licensing requirements imposed by the TTB. The TTB requires the filing of a “Brewer’s
Notice” upon the establishment of a commercial brewery and the filing of an amended Brewer’s Notice any time there is a material
change in the brewing or warehousing locations, brewing or packaging equipment, brewery ownership, or officers or directors.
Our operations are subject to audit and inspection by the TTB at any time.
Management believes that we currently have all of the licenses, permits and approvals required for our current operations. Existing
permits or licenses could be revoked if we fail to comply with the terms of such permits or licenses and additional permits or
licenses may be required in the future for our current operations or as a result of expanding our operations.
The U.S. federal government currently levies an excise tax of $18 per barrel on beer sold for consumption in the United States;
however, brewers, such as us, that produce less than two million barrels annually are taxed at $7 per barrel on the first 60,000
barrels shipped, with shipments above this amount taxed at the normal rate. Certain states also levy excise taxes on alcoholic
beverages. Excise taxes may be increased in the future by the federal government or any state government or both. In the past,
increases in excise taxes on alcoholic beverages have been considered in connection with various governmental budget-balancing
or funding proposals. In January 2017, the Craft Beverage Modernization and Tax Reform Act (S.236/H.R. 747) was introduced
in both the U.S. Senate and the U.S. House of Representatives. If enacted, the act would provide significant tax relief to all brewers
and importers. Our benefit would be significant because it would reduce the excise tax from $7 to $3.50 per barrel on the first
60,000 barrels shipped and from $18 to $16 per barrel shipped on the next 6 million barrels shipped.
Federal and State Environmental Regulation
Our brewing operations are subject to environmental regulations and local permitting requirements and agreements regarding,
among other things, air emissions, water discharges and the handling and disposal of hazardous wastes. While we have no reason
to believe the operation of our breweries violate any such regulation or requirement, if such a violation were to occur, or if
environmental regulations were to become more stringent in the future, we could be adversely affected.
Dram Shop Laws
The serving of alcoholic beverages to a person known to be intoxicated may, under certain circumstances, result in the server
being held liable to third parties for injuries caused by the intoxicated customer. Our restaurants and brewpubs have addressed
this issue by maintaining reasonable hours of operation and routinely performing training for personnel.
Trademarks
We have obtained U.S. trademark registrations for numerous products. Trademark registrations generally include brand names
and logos and specific product names. The Kona Brewing Co., Widmer Brothers Brewing, Redhook, and Omission marks and
certain other marks are also registered in various foreign countries. We regard our Kona Brewing Co., Widmer Brothers Brewing,
Redhook, Omission, Square Mile and other trademarks as having substantial value and as being an important factor in the marketing
of our products. We are not aware of any infringing uses that could materially affect our current business or any prior claim to the
trademarks that would prevent us from using such trademarks in our business. Our policy is to pursue registration of our material
trademarks in our markets whenever possible and to oppose vigorously any infringement of our trademarks.
Employees
At December 31, 2016, we employed approximately 800 people, including 395 employees in the brewpubs and retail stores, 180
employees in production, 135 employees in sales and marketing and 90 employees in corporate and administration. Included in
the totals above are 184 part-time employees and 9 seasonal or temporary employees. None of our employees are represented by
a union or employed under a collective bargaining agreement. We believe our relations with our employees to be good.
12
Available Information
quarterly
Our Internet address is www.craftbrew.com. There we make available, free of charge, our annual report on Form
reports on Form 10-Q, current reports on Form 8-K, proxy statements and any amendments to those reports, as soon as reasonably
practicable after we electronically file such material with the Securities and Exchange Commission (“SEC”). Our SEC reports
can be accessed through the investor relations section of our website. The information found on our website is not part of this or
any other report we file with or furnish to the SEC.
Item 1A. Risk Factors
If we are unable to gauge trends and react to changing consumer preferences in a timely and cost-effective manner, our sales
and market share may decrease and our gross margin may be adversely affected.
The costs and management attention involved in maintaining an innovative brand portfolio have been, and are expected to continue
to be, significant. If we have not gauged consumer preferences correctly, or are unable to maintain consistently high quality beers
as we develop new brands, our overall brand image may be damaged. If this were to occur, our future sales, results of operations
and cash flows would be adversely affected. Also, increased costs associated with developing new products may have a negative
effect on our gross margin.
Increased competition could adversely affect sales and results of operations.
We compete in the highly competitive craft beer market, as well as in the much larger specialty beer category, which includes the
imported beer segment and fuller-flavored beers offered by major brewers. We face increasing competition from producers of
wine, spirits and flavored alcohol beverages offered by the larger brewers and spirit producers. We are also monitoring the impact
of cannabis as more states legalize marijuana for retail sale. Increased competition could adversely affect our future sales and
results of operations. See "Competition" in Part I, Item 1 of this Annual Report on Form
Our information systems may experience an interruption or breach in security.
We rely on computer information systems to conduct our business. We have policies and procedures in place to protect against
and reduce the occurrence of failures, interruptions, or breaches of security of these systems. However, there can be no assurances
that these policies and procedures will eliminate the occurrence of failures, interruptions or breaches of security or that they will
adequately restore our systems or minimize any such events. The occurrence of a failure, interruption or breach of security of our
computer information systems could result in loss of intellectual property, delays in our production, loss of critical information,
or other events, any of which could harm our future sales or operating results.
We manage and store various proprietary information and sensitive or confidential data relating to our business, including sensitive
and personally identifiable information. Breaches of our security measures or the accidental loss, inadvertent disclosure or
unapproved dissemination of proprietary information or sensitive or confidential data about us, our employees, or our customers,
including the potential loss or disclosure of such information or data as a result of hacking, fraud, trickery or other forms of
deception, could expose us, our customers or the individuals affected to a risk of loss or misuse of this information. Any such
breach, loss, or disclosure could result in litigation and potential liability for us, damage our brand image and reputation, or
otherwise harm our business. In addition, our current data protection measures might not protect us against increasingly
sophisticated and aggressive threats, while the cost and operational consequences of implementing further data protection measures
could be significant.
Our business is sensitive to reductions in discretionary consumer spending.
Consumer demand for luxury or perceived luxury goods, including craft beer, can be sensitive to downturns in the economy and
the corresponding impact on discretionary spending. Changes in discretionary consumer spending or consumer preferences brought
about by factors such as perceived or actual general economic conditions, job losses and unemployment or underemployment,
perceived or actual declines in disposable consumer income and wealth, and changes in consumer confidence in the economy,
could significantly reduce customer demand for craft beer in general, and the products we offer specifically. Furthermore, our
consumers may choose to replace our products with the fuller-flavored national brands or other more affordable, although lower
quality, alternatives available in the market. Any such decline in consumption of our products would likely have a significant
negative impact on our operating results.
13
Changes in consumer preferences or public attitudes about alcohol could decrease demand for our products.
If consumers become unwilling to accept our products or if general consumer trends cause a decrease in the demand for beer,
including craft beer, our sales and results of operations would be adversely affected. There is no assurance that the craft brewing
segment will continue to experience growth in future periods. If the markets for wine, spirits or flavored alcohol beverages continue
to grow, this could draw consumers away from the beer industry in general and our products specifically. Further, the alcoholic
beverage industry has become the subject of considerable societal and political attention in recent years due to increasing public
concern over alcohol-related social problems, including drunk driving, underage drinking and health consequences from the misuse
of alcohol. In reaction to these concerns, steps may be taken to restrict advertising by beer producers, to impose additional cautionary
labeling or packaging requirements, or to increase excise or other taxes on beer. Any such developments may have a significant
adverse impact on our financial condition, operating results and cash flows.
The Food and Drug Administration (“FDA”) issued a proposed rule in November 2015 on the use of “gluten-free” labeling
for fermented and hydrolyzed foods and beverages that may affect our ability to market our Omission Beer.
CBA launched Omission beer in May 2012 as the first brand of craft beer to be brewed in the United States using conventional
beer ingredients (including malted barley, a gluten-containing grain) and “crafted to remove gluten.” Omission beers are brewed
similarly to other craft beers except that, at the point of fermentation, a brewing enzyme called Brewers Clarex™ is added which
breaks apart the gluten protein chains. Samples from each batch are tested internally using the R5 Competitive ELISA method for
gluten content before packaging. The beers are then packaged into bottles in a closed packaging environment to eliminate any
chance of cross contamination. Packaged samples are also sent to an independent third party lab for testing before the lot is released
from the brewery. We post all test results on our website for consumers to view before they decide to purchase the beer.
Omission beers are subject to regulation by the Department of Treasury’s Alcohol and Tobacco Tax and Trade Bureau (“TTB”),
but as a result of overlapping jurisdictions of the FDA and TTB, the role each agency plays in the regulation of fermented alcohol
beverages, and the commitments the two agencies have made to work together to establish consistent gluten labeling policies for
comparable alcohol beverage products, the above referenced FDA notice of proposed rulemaking has far-reaching implications
for fermented alcohol beverages, like Omission Beer, that are subject to regulation by both the FDA and TTB. In accordance with
the TTB’s premarket approval requirements, the TTB approved Omission labeling, including its gluten-related claims, as per their
policy concerning gluten content statements in the labeling and advertising of malt beverages.
If the FDA's proposed rule becomes final as written, the TTB’s policy may be superseded, which would have a significant impact
on our ability to market and sell our Omission beers as “crafted to remove gluten” and negatively impact our operating results.
CBA fully engaged in the FDA rulemaking process and submitted extensive regulatory, legal and scientific comments to the docket
in April 2016. The FDA sent the rule to the Office of Management and Budget for review, and the final rule is expected to be
announced in April 2017. Soon thereafter, we expect the TTB to modify its interim policy accordingly and will plan to engage in
this process.
We have identified a material weakness in our internal control over financial reporting which could, if not remediated, result
in material misstatements in our financial statements.
Our management is responsible for establishing and maintaining adequate internal control over our financial reporting, as defined
in Rule 13a-15(f) under the Securities Exchange Act of 1934. As disclosed in Item 9A, management identified a material weakness
in our internal control over financial reporting related to accounting for complex revenue transactions.
A material weakness is defined as a deficiency, or combination of deficiencies, in internal control over financial reporting, such
that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented
or detected on a timely basis. As a result of this material weakness, our management concluded that our internal control over
financial reporting was not effective based on criteria set forth by the Committee of Sponsoring Organizations of the Treadway
Commission in Internal Control - An Integrated Framework. We are actively engaged in developing a remediation plan designed
to address this material weakness. If our remedial measures are insufficient to address the material weakness, or if additional
material weaknesses or significant deficiencies in our internal control are discovered or occur in the future, our consolidated
financial statements may contain material misstatements and we could be required to restate our financial results.
Product safety and quality concerns may have a material adverse effect on our business.
Our success depends in large part on our ability to maintain consumer confidence in the safety and quality of our products. We
have rigorous product safety and quality standards which we expect our breweries and our brewing partners to meet. However,
we cannot assure you that, despite our strong commitment to product safety and quality, we will always meet these standards. If
we, or our brewing partners, fail to comply with applicable product safety and quality standards and our products on the market
are, or become, contaminated or adulterated, we may be required to conduct costly product recalls and may become subject to
product liability claims and negative publicity, which could cause our reputation and business to suffer.
14
We have a continuing relationship with Anheuser-Busch, LLC and the current distribution network that would be difficult to
replace.
Substantially all of our products are sold and distributed through A-B’s distribution network. If the A-B Distributor Agreement
were terminated, we would be faced with a number of operational tasks, including establishing and maintaining direct contracts
with the existing wholesaler network or negotiating agreements with replacement wholesalers on an individual basis, and enhancing
our credit evaluation, billing and accounts receivable processes. Such an undertaking would require significant effort and substantial
time to complete, during which the distribution of our products could be impaired.
We are dependent on our wholesalers for the sale of our products.
Although substantially all of our products are sold and distributed through A-B, we continue to rely heavily on wholesalers, many
of which are independent, for the sale of our products to retailers. Independent wholesalers make their own business decisions
that may not align with our interests and there is no assurance that the sales efforts of distributors will be effective in generating
sales of our products.
Any disruption in the ability of the wholesalers, A-B, or us to distribute products efficiently due to any significant operational
problems, such as widespread labor union strikes or the loss of a major wholesaler as a customer, could hinder our ability to get
our products to retailers and could have a material adverse impact on our sales, results of operations and cash flows. A-B has been
purchasing distributors in states where it is legally permissible, which could impact our distribution if the A-B relationship were
to end. 35% of our shipments during 2016 were through A-B owned distributors.
Our agreements with A-B may limit our ability to engage in certain activities and investments.
The Exchange Agreement requires us to obtain A-B's consent prior to undertaking certain activities and investments. For example,
we must obtain A-B's consent before acquiring another brewer if the purchase price exceeds $30 million or to purchase a non-
brewing entity if the purchase price exceeds $2 million. If A-B opposes strategic or financial investments proposed by our
management, A-B may decline to give its consent to activities or investments that our management believes are in the best interest
of our shareholders.
A-B has an influential voice in decisions of the board of directors and shareholders.
A-B owns 31.5% of our outstanding common stock, making A-B our largest shareholder. In addition, under the Exchange
Agreement, A-B may designate two nominees to our board of directors. These directors also participate on our audit, compensation,
and nominating and governance committees as non-voting observers, and one of these directors participates on our strategic
planning committee as a voting member. As a result, A-B has an influential voice in deliberations of the board of directors and
shareholders. A-B and its affiliates also have the right to terminate our contract brewing arrangements and to rescind certain
amendments to our other contracts with them upon the occurrence of certain events. See “Relationship with Anheuser-Busch,
LLC” in Item 1. Business above for additional information.
Expansion projects at our Portland and Kona breweries may be subject to various risks, including cost overruns, construction
delays, and inability to fully utilize additional production capacity, which may adversely affect our financial condition and
results of operations.
During 2015, we announced plans to expand our Portland brewery to increase annual brewing capacity to 750,000 barrels at a
total estimated cost of $10 million. We also held a ground-breaking ceremony on the site of a new, state-of-the-art brewing facility
in Kailua-Kona, Hawaii, with an annual production capacity of 100,000 barrels at a total estimated cost of approximately $20
million. As with all projects of this magnitude, there is the potential risk of significant cost overruns, which could require us to
increase our borrowing under our revolving credit facility or to find additional financing. We may also experience unforeseen
construction delays, which could result in our inability to bring one or both of these facilities into production as scheduled, adversely
affecting our results of operations and financial condition. In addition, if we do not achieve sufficient growth in product sales to
absorb the increased production capacity following completion of these projects, we will be unable to realize our goals for gross
margin improvement, which would have a negative impact on our results of operations and return on investment.
We expect to continue to make strategic investments in improvements aimed at increasing the efficiency, capabilities and capacity
of our breweries, improving our ordering and logistics systems, and enhancing the customer experience at our restaurant
facilities. Failure to realize the anticipated benefits and generate adequate returns on such capital improvement projects may have
a material adverse effect on our results of operations and cash flows.
15
Operating breweries at production levels substantially below their current designed capacities could negatively impact our
financial results.
As of December 31, 2016, the annual working capacity of our breweries was approximately 1,075,000 barrels. Due to many factors,
including seasonality and production schedules of various draft products and bottled products and packages, actual production
capacity will rarely, if ever, approach full working capacity. We believe that capacity utilization of the breweries will fluctuate
throughout the year, and even though we expect that capacity of our breweries will be efficiently utilized during periods when our
sales are strongest, there likely will be periods when the capacity utilization will be lower. We have also reserved significant
capacity at our Woodinville brewery for our brewing agreement with Pabst and, if their contract brewing volume is materially
short of expectations, as occurred in 2016, we may not operate that brewery at optimum levels. If we experience contraction in
our sales and brewing volumes, the resulting excess capacity and unabsorbed overhead will have an adverse effect on our gross
margins, operating cash flows and overall financial performance. We periodically evaluate whether we expect to recover the costs
of our production breweries over the course of their useful lives. If facts and circumstances indicate that the carrying value of
these long-lived assets may be impaired, an evaluation of recoverability will be performed by comparing the carrying value of the
assets to projected future undiscounted cash flows along with other quantitative and qualitative analyses. If we determine that the
carrying value of such assets does not appear to be recoverable, we will recognize an impairment loss by a charge against current
operations, which could have a material adverse effect on our results of operations.
Our sales are concentrated in the Pacific Northwest, California and Hawaii.
Our sales in 2016 were concentrated in Washington, Oregon, California and Hawaii and, consequently, our future sales may be
adversely affected by changes in economic and business conditions within these states. We also believe the Pacific Northwest and
California are among the most competitive craft beer markets in the United States, both in terms of number of market participants
and consumer awareness. The Pacific Northwest and California offer significant competition to our products, not only from other
craft brewers, but also from the major domestic brewers, wine producers and flavored alcohol beverages.
We are dependent upon the continued service of our senior management and other key personnel.
Our future success is dependent on the continued service of our senior management and other key employees, particularly Andrew
Thomas, our Chief Executive Officer. The loss of the services of our senior management and other key employees could have a
material adverse effect on our operations. Additionally, the loss of Andrew Thomas as our Chief Executive Officer, and the failure
to find a replacement satisfactory to A-B, would be a termination event under the A-B Distributor Agreement.
We also may be unable to retain existing management, sales, marketing, operational and other support personnel critical to our
success, which could result in harm to significant customer relationships, loss of key information, expertise or know-how, and
unanticipated recruiting and training costs.
Our gross margin may fluctuate.
Future gross margin may fluctuate and even decline as a result of many factors, including: product pricing levels; sales mix between
draft and packaged product sales and within the various bottled product packages; level of fixed and semi-variable operating costs;
level of production at our breweries in relation to current production capacity; availability and prices of raw materials, production
inputs such as energy and packaging materials; rates charged for freight; and federal and state excise taxes. The high percentage
of fixed and semi-variable operating costs causes our gross margin to be particularly sensitive to relatively small changes in sales
volume.
Higher health care costs may have an adverse effect on our operating results.
We are self-insured with respect to health care expenses for our employees. During 2015 and 2014, we experienced higher than
average medical expense claims, which increased our Selling, general and administrative expenses. If this trend continues, our
operating results may be negatively affected.
A failure in any of our supply chain processes could harm our ability to effectively operate our business.
Our results are highly dependent on our ability to accurately forecast and execute throughout the entire supply chain, including
sales forecasting, raw material ordering, brewing and distribution. The combination of our recent growth and increased brand
complexity has increased the operating complexity of our business. We cannot guarantee that we will effectively manage such
complexity without experiencing planning failures, operating inefficiencies, or other issues that could have an adverse effect on
our business.
We engage in electronic communications between third parties, including A-B and our wholesalers, as part of our supply chain
processes. Any interruptions or errors in our electronic interfaces may negatively affect our operating activities.
16
Unavailability of production at our brewing partner may adversely affect our capacity and disrupt our ability to satisfy demand
for our products.
In June 2014, we initiated full-scale brewing with our brewing partner in Memphis, Tennessee. This partnership provided us
scalable capacity and we had the ability to produce up to 100,000 barrels at this location annually. In 2016, we entered into a
contract brewing agreement with ABCS and, once fully optimized, anticipate producing up to 300,000 barrels of our beer at this
facility annually. We are beginning the process of transitioning our current production volume out of Memphis into ABCS’s facility.
If production at that facility should be disrupted due to unforeseen circumstances, our ability to produce and ship sufficient quantities
of our beer to meet demand in certain key geographic markets, particularly Texas and the southeastern United States, could be
significantly impaired, resulting in decreased sales revenue and a negative impact on our wholesaler relationships in those markets.
An increase in excise taxes could adversely affect our financial condition and results of operations.
The U.S. federal government currently levies an excise tax of $18 per barrel on beer sold for consumption in the United States;
however, brewers, such as us, that produce less than two million barrels annually, are taxed at $7 per barrel on the first 60,000
barrels shipped, with the remainder of the shipments taxed at the normal rate. The individual states in which we operate also
impose excise taxes on beer and other alcohol beverages in varying amounts. Federal and state legislators routinely consider
various proposals to impose additional excise taxes on the production of alcoholic beverages, including beer. Any such increases
in excise taxes, if enacted, would adversely affect our financial condition, results of operations, and cash flows.
We are subject to tax liabilities imposed by the jurisdictions where we operate.
Tax liabilities may vary significantly and are subject to change. Among others, these taxes include income taxes, property
taxes, indirect taxes (excise, sales, use and gross receipts taxes), payroll taxes, and withholding taxes. We may not be able
to pass these tax costs on to consumers and remain competitive. New tax laws and regulations and changes to existing tax laws
and regulations could materially and adversely affect our financial results.
We are subject to governmental regulations affecting our breweries and brewpubs.
Our business is highly regulated by federal, state, and local laws and regulations. These laws and regulations govern all aspects
of the production and distribution of beer, including permitting, licensing, trade practices, labeling, advertising and marketing,
distributor relationships and various other matters. A variety of federal, state and local governmental authorities also levy various
taxes, license fees and other similar charges and may require bonds to ensure compliance with applicable laws and regulations.
Noncompliance with such laws and regulations may cause the Alcohol and Tobacco Tax and Trade Bureau or any particular state
or jurisdiction to revoke its license or permit, restricting our ability to conduct business, or result in the imposition of significant
fines or penalties. One or more regulatory authorities could determine that we have not complied with applicable licensing or
permitting regulations or have not maintained the approvals necessary for us to conduct business within our jurisdiction. If licenses,
permits or approvals necessary for our brewery or pub operations were unavailable or unduly delayed, or if any permits or licenses
that we hold were to be revoked, or additional permits or licenses were required in the future, including as a result of expanding
our operations, our ability to conduct business may be disrupted, which would have a material adverse effect on our financial
condition, results of operations and cash flows.
The craft beer business is seasonal in nature, and we are likely to experience fluctuations in results of operations.
Sales of craft beer products are somewhat seasonal, with the first and fourth quarters historically being lower and the rest of the
year generating stronger sales. Our sales volume may also be affected by weather conditions and selling days within a particular
period. Therefore, the results for any given quarter will likely not be indicative of the results that may be achieved for the full
fiscal year. If an adverse event such as a regional economic downturn or poor weather conditions should occur during the second
and third quarters, the adverse impact to our revenues would likely be greater as a result of the seasonality of our business.
We may be unable to access public or private debt markets to fund our operations and contractual commitments at competitive
rates, on commercially reasonable terms, or in sufficient amounts, if at all.
We depend, in part, on our revolving line of credit with Bank of America, N.A. ("BofA"), to fund our operations and commitments
for capital expenditures. Our capital expenditures in 2017 are expected to range from $16 million to $20 million. A number of
factors could cause us to incur increased borrowing costs and to have greater difficulty accessing public and private markets for
debt. These factors include general economic conditions, disruptions or declines in the global capital markets, our financial
performance or outlook, and credit. An adverse change in any or all of these factors may materially adversely affect our ability to
fund our operations and contractual or financing commitments.
If our business does not perform as expected, including if we generate less revenue than anticipated from our operations or encounter
significant unexpected costs, we may fail to comply with the financial covenants under our credit facilities. If we do not comply
with our financial covenants and we do not obtain a waiver or amendment, BofA may elect to cause all amounts owed to become
immediately due and payable. Any default may require us to seek additional capital or modifications to our credit facilities, which
17
may not be available or which may be costly. Any of these risks and uncertainties could have a material adverse effect on our
business, financial position, results of operations, and cash flows.
We have entered into strategic relationships with certain regional brewers that increase the complexity and execution risks of
our operations.
We have entered into strategic relationships with certain regional brewers, including Appalachian Mountain Brewery in North
Carolina and Cisco Brewers in Massachusetts. These new relationships have added to the complexity of our operations, including
brewing, packaging, marketing and selling their brands, with increased demands on our management team. There can be no
assurance that we will be able to take full advantage of these strategic opportunities without experiencing unexpected costs,
operating challenges or control deficiencies.
Our option agreement with Pabst Northwest Brewing Company may not culminate in the sale of our Woodinville brewing
facility.
On January 8, 2016, we entered into brewing agreements with Pabst under which Pabst has the ability to brew selected Rainier
Brewing Company and other brands at our brewery in Woodinville, Washington under a license agreement. The agreements expire
on December 31, 2018.
In conjunction with the brewing agreements, we granted Pabst an option to purchase the Woodinville brewery and adjacent pub,
as well as related assets (together, the "Property"), at any time prior to termination of the brewing agreements. The purchase price
of the Property will be $25.0 million if Pabst exercises the option during the first year of the agreement (which has elapsed), $26.0
million if exercise occurs during the second year of the agreement, and $28.0 million if Pabst exercises the option during the third
year of the agreement and on or before the close of business on December 31, 2018. Under the option agreement, Pabst conducted
an additional diligence review of environmental and title issues relating to the Property, and, upon completion, did not exercise
its right to terminate either the brewery agreements or the option agreement. If Pabst does not exercise its option to purchase the
Property, it may be required to pay us a termination fee.
If Pabst does not exercise the option, we will retain ownership and operation of the Woodinville brewery, which could have an
adverse effect on our results of operations if our planned alternative uses for the facility’s brewing capacity do not materialize.
See “Relationship with Pabst Northwest Brewing Company” included in Part I, Item 1 of this Form 10-K for additional information.
Acquisitions subject us to various risks, including risks relating to selection and pricing of acquisition targets, integration of
acquired companies into our business and assumption of unanticipated liabilities.
We have completed two acquisitions since 2008 and may pursue additional acquisitions or joint venture or investment opportunities.
We cannot assure, however, that we will be able to identify or take advantage of such opportunities. If we do pursue such transactions,
we may not realize the anticipated benefits. Acquisitions involve many risks, including risks relating to the assumption of unforeseen
liabilities of an acquired business, adverse accounting charges resulting from the acquisition, and difficulties in integrating acquired
companies into our business, both from a cultural perspective, as well as with respect to technological integration. Our inability
to successfully integrate acquired businesses or manage joint ventures may lead to increased costs, failure to generate expected
returns, or even a total loss of amounts invested, any of which could have a material adverse effect on our financial condition and
results of operations.
Changes in state laws regarding distribution arrangements may adversely impact our operations.
States in which we have a significant sales presence may enact legislation that significantly alters the competitive environment
for the beer distribution industry. Any change in the competitive environment in those states could have an adverse effect on our
future sales and results of operations and may impact the financial stability of wholesalers on which we rely.
We may experience a shortage of kegs necessary to distribute draft beer.
We distribute our draft beer in kegs that are owned by us. During periods when we experience stronger sales, we may need to rely
on kegs leased from A-B to address the additional demand. If shipments of draft beer increase, we may experience a shortage of
available kegs to fill sales orders. If we cannot meet our keg requirements through either lease or purchase, we may be required
to delay some draft shipments. Such delays could have an adverse impact on sales and relationships with wholesalers and A-B.
Reduced involvement by the founders of Widmer Brothers Brewing Company in promoting that brand family may adversely
affect sales.
Kurt R. Widmer (“Kurt”) and Robert P. Widmer (“Rob”), the founders of Widmer Brothers Brewing Company, are integrated in
our current Widmer Brothers brand family messaging and we rely on the positive public perception of their images. Reduced
involvement of Kurt and Rob in promoting the Widmer brand may have a negative effect on sales of Widmer Brothers beers.
18
We are dependent on certain suppliers for key raw materials, packaging materials and production inputs.
Although we seek to maintain back-up and alternative suppliers for all key raw materials and production inputs, we are reliant on
certain third parties for key raw materials, packaging materials and utilities. Any disruption in the willingness or ability of these
third parties to supply these critical components could hinder our ability to continue production of our products, which could have
a material adverse impact on our financial condition, results of operations and cash flows.
Any change in, or violation of, federal and state environmental regulations could adversely affect our operations.
Our brewing operations are subject to environmental regulations and local permitting requirements and agreements regarding,
among other things, air emissions, water discharges and the handling and disposal of hazardous wastes. While we have no reason
to believe the operation of our breweries violates any such regulation or requirement, if such a violation were to occur, or if
environmental regulations were to become more stringent in the future, we could be adversely affected.
A small number of shareholders hold a significant ownership percentage of our common stock and uncertainty over their
continuing ownership plans could cause the market price of our common stock to decline.
As noted above,
has a significant ownership stake in us. In addition, Kurt and Rob Widmer, as well as another founder,
together beneficially own approximately 2.9 million shares, or 15.3%, of our common stock. Collectively, these two groups own
46.8% of our equity. All of these shares are available for sale in the public market, subject to volume, manner of sale and other
requirements under the Securities Act of 1933. Such sales in the public market, or the perception that such sales may occur, could
cause the market price of our common stock to decline.
We do not intend to pay and are limited in our ability to declare or pay dividends; accordingly, shareholders must rely on stock
appreciation for any return on their investment in us.
We do not anticipate paying cash dividends. Further, under our loan agreement with BofA, we are not permitted to declare or pay
a dividend unless we meet certain financial covenants. As a result, only appreciation of the price of our common stock will provide
a return to shareholders. Investors seeking cash dividends should not invest in our common stock.
The fair value of our intangible assets, including goodwill, may become impaired.
As a result of the acquisition of Kona Brewing Company, we have recognized a significant increase in our total intangible assets,
including goodwill. As of December 31, 2016, we had $29.1 million in an assortment of intangible assets, on a net basis, which
represented nearly 14.4% of our total assets. If any circumstances were to occur, such as economic recession or other factors
causing a reduction in consumer demand, or for any other reason we were to experience a significant decrease in sales growth,
which had a negative impact on our estimated cash flows associated with these assets, our analyses of these assets may conclude
that a decrease in the fair value of these assets occurred. In that event, we would be required to recognize a potentially significant
loss on impairment of these assets. Any such impairment loss would be charged against current operations in the period of change.
Item 1B. Unresolved Staff Comments
None.
Item 2. Properties
We own and operate four highly-automated, small-batch production breweries: the Oregon Brewery, the Washington Brewery, the
New Hampshire Brewery, and the Hawaiian Brewery, as well as two small, innovation brewing systems in Portland, Oregon and
Portsmouth, New Hampshire. We lease the sites upon which the Hawaiian Brewery and Brewpubs, the New Hampshire Breweries
and Brewpub, the Portland Innovation Brewery, and Oregon Brewpub are located, in addition to our office space and warehouse
locations in Portland, Oregon for our corporate, administrative and sales functions. In 2014, we entered into a lease for space in
Southern California for our national sales office, which expires in 2019. In 2015, we entered into a long-term land lease for the
location of our new Kona brewery, which expires in 2064, and, in 2016 we entered into a lease for our new Redhook pub in Seattle,
which expires in 2026. Certain of these leases are with related parties. See Notes 16 and 17 of Notes to Consolidated Financial
Statements included in Part II, Item 8 of this report for further discussion regarding these arrangements.
19
Certain information regarding our production breweries is as follows (capacity in thousands of barrels):
Production Breweries
Oregon Brewery
Washington Brewery
New Hampshire Brewery
Hawaiian Brewery
Square
Footage
185,000
128,000
125,000
11,000
Current
Annual
Capacity
630
220
215
10
1,075
Construction is currently underway to increase the annual capacity of the Oregon brewery to 750,000 barrels and, in 2016, we
broke ground on a new 100,000 barrel brewery near our existing brewery and pub in Kona, which is expected to be fully operational
in the first quarter of 2019.
In June 2014, we initiated full-scale brewing with our brewing partner in Memphis, Tennessee. This partnership provided us
scalable capacity and we had the ability to produce up to 100,000 barrels at this location annually. In 2016, we entered into a
contract brewing agreement with ABCS and are transitioning our current production volume out of Memphis into ABCS’s facilities.
Substantially all of our personal property and fixtures, as well as the real properties associated with the Oregon Brewery, secure
our loan agreement with BofA. See Note 8 of Notes to Consolidated Financial Statements included in Part II, Item 8 of this report.
Item 3. Legal Proceedings
We are involved, from time to time, in claims, proceedings and litigation arising in the normal course of business. We believe that,
to the extent that any pending or threatened litigation involving us or our properties exists, such litigation is not likely to have a
material adverse effect on our financial condition, cash flows or results of operations.
See Note 19, "Subsequent Event," in the Notes to Consolidated Financial Statements found in Part II, Item 8 of this Form 10-K,
for additional information related to legal proceedings.
Item 4. Mine Safety Disclosures
Not applicable.
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Our common stock trades on the NASDAQ Stock Market (“NASDAQ”) under the trading symbol BREW. The table below sets
forth, for the fiscal quarters indicated, the reported high and low closing sale prices of our common stock, as reported on NASDAQ:
2015
Quarter 1
Quarter 2
Quarter 3
Quarter 4
2016
Quarter 1
Quarter 2
Quarter 3
Quarter 4
High
Low
$
$
$
$
13.65
14.17
11.17
9.72
High
9.02
11.52
21.38
18.52
10.89
10.15
7.11
6.83
Low
7.02
7.56
10.69
13.60
We had 696 common shareholders of record as of March 10, 2017.
20
We have not declared or paid any dividends during our existence. Under the terms of our loan agreement with BofA, we are
permitted to declare or pay dividends without BofA’s consent, subject to limitations. We anticipate that, for the foreseeable future,
all earnings will be retained for the operation and expansion of our business and that we will not pay cash dividends. The payment
of dividends, if any, in the future, will be at the discretion of our Board of Directors and will depend upon, among other things,
future earnings, capital and operating requirements, restrictions in future financing agreements, our general financial condition,
and general business conditions.
Equity Compensation Plans
Information regarding securities authorized for issuance under equity compensation plans is included in Part III, Item 12 of this
Form 10-K.
Recent Sales of Unregistered Securities
None.
Issuer Purchases of Equity Securities
We did not repurchase any of our common stock during the fourth quarter of 2016.
21
Stock Performance Graph
The following line-graph presentation compares cumulative five-year shareholder returns on an indexed basis, assuming a $100
initial investment and reinvestment of dividends, of (a) Craft Brew Alliance, Inc., (b) a broad-based equity market index and (c)
an industry-specific index. The broad-based market index used is the NASDAQ Composite Index and the industry-specific index
used is the S&P 500 Beverages Index.
Total Return to Shareholders
(includes reinvestment of dividends)
COMPARISON OF CUMULATIVE FIVE YEAR TOTAL RETURN
Company/Index
Craft Brew Alliance, Inc.
NASDAQ Composite
S&P 500 Beverages Index
Base
Period
12/31/2011
100.00
$
100.00
100.00
12/31/2012
107.64
$
115.91
105.15
12/31/2013
272.76
$
160.32
125.59
Indexed Returns
Year Ended
12/31/2014
221.59
$
181.80
141.32
12/31/2015
139.04
$
192.21
153.99
12/31/2016
280.73
$
192.21
154.01
22
Item 6. Selected Financial Data
The selected consolidated financial data below should be read in conjunction with “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” and the consolidated financial statements and notes thereto included elsewhere in
this Form 10-K.
In thousands,
except per share amounts
Statement of Operations Data
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Operating income
Interest expense and other income (expense), net
Income (loss) before provision for income taxes
Provision for income taxes
Net income (loss)
Basic and diluted net income (loss) per share
Shares used in basic per share calculations
Shares used in diluted per share calculations
Balance Sheet Data
Cash and cash equivalents
Working capital
Total assets
Current portion of long-term debt and capital leases
Long-term debt and capital leases, net of current
portion
Other long-term obligations
Shareholders’ equity
$
$
$
$
$
2016
202,507
142,908
59,599
59,224
375
(681)
(306)
14
(320) $
(0.02) $
19,225
19,225
$
$
Year Ended December 31,
2014
200,022
141,312
58,710
53,000
5,710
(611)
5,099
2,022
3,077
0.16
19,038
19,126
2015
204,168
141,972
62,196
57,932
4,264
(546)
3,718
1,500
2,218
0.12
19,152
19,175
2013
179,180
128,919
50,261
46,461
3,800
(537)
3,263
1,304
1,959
0.10
18,923
19,042
$
$
$
$
$
$
$
2012
169,287
119,261
50,026
44,890
5,136
(659)
4,477
1,951
2,526
0.13
18,862
18,934
2016
2015
December 31,
2014
2013
2012
$
$
$
$
442
15,226
202,549
1,317
27,946
21,988
119,661
911
10,838
190,334
507
18,991
20,962
118,738
981
8,050
178,601
1,157
13,720
19,738
115,417
2,726
5,782
170,286
710
11,050
18,303
111,232
5,013
5,207
165,664
642
12,440
17,903
108,195
23
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Overview
Craft Brew Alliance, Inc. ("CBA") is the sixth largest craft brewing company in the U.S. and a leader in brewing, branding, and
bringing to market world-class American craft beers.
Our distinctive portfolio combines the power of Kona Brewing Company, a fast-growing national craft beer brand, with an
expanding stable of strong regional breweries and innovative lifestyle brands, including Appalachian Mountain Brewery, Cisco
Brewers, Omission Brewing Co., Redhook Brewery, Square Mile Cider Co. and Widmer Brothers Brewing. We nurture the growth
and development of our brands in today’s increasingly competitive beer market through our state-of-the-art brewing and distribution
capability, integrated sales and marketing infrastructure, and strong focus on partnerships, local community and sustainability.
CBA was formed in 2008 through the merger of Redhook Brewery and Widmer Brothers Brewing, the two largest craft brewing
pioneers in the Northwest at the time. Following a successful strategic brewing and distribution partnership, Kona Brewing Co.
joined CBA in 2008 and has become one of the fastest-growing craft brands in the U.S. As part of CBA, Kona has expanded its
reach across all 50 U.S. states and approximately 30 international markets, while remaining deeply rooted in Hawaii.
In addition to growing and nurturing distinctive brands steeped in local heritage, Craft Brew Alliance is committed to developing
innovative new category leaders, such as Omission Beer, which is the #1 beer in the gluten-free beer category and Square Mile
Cider, the #1 local hard cider in the Pacific Northwest.
As the craft beer market continues to grow and consumers increasingly demand local offerings, Craft Brew Alliance has expanded
its portfolio of brands and maximized its brewing footprint through strategic partnerships with emerging craft beer brands in
targeted markets. In 2015, we announced strategic partnerships with Appalachian Mountain Brewery, based in Boone, North
Carolina; and Cisco Brewers, based in Nantucket, Massachusetts. Through this strategic partnership model, we gain local relevance
in select beer geographies, while our partner breweries gain access to our world-class leadership and national brewing and sales
infrastructure to grow their brands. In December 2016, we announced a new strategic partnership with Wynwood Brewing Co.,
a fast-growing craft brewery based in the heart of Miami’s multicultural arts district.
Publicly traded on NASDAQ under the ticker symbol BREW, Craft Brew Alliance is headquartered in Portland, Oregon and
operates breweries and brewpubs across the U.S. For more information about CBA and its brands, see “Available Information”
on page 13.
We proudly brew our craft beers in four company-owned breweries located in Portland, Oregon; the Seattle suburb of Woodinville,
Washington; Portsmouth, New Hampshire; and Kailua-Kona, Hawaii; and one partner brewery in Memphis, Tennessee. However,
in 2016, we entered into a contract brewing agreement with A-B Commercial Strategies, LLC (“ABCS”), an affiliate of Anheuser-
Busch, LLC (“A-B”), and are beginning the process of transitioning our current production volume out of Memphis into ABCS’s
facilities. Additionally, we own and operate two small innovation breweries, primarily used for small batch production and limited-
release brews, in Portland, Oregon and Portsmouth, New Hampshire.
We distribute our beers to retailers through wholesalers that are aligned with the A-B network. These sales are made pursuant to
a Master Distributor Agreement (the “A-B Distributor Agreement”) with A-B, which extends through 2028. As a result of this
distribution arrangement, we believe that, under alcohol beverage laws in a majority of states, these wholesalers would own the
exclusive right to distribute our beers in their respective markets if the A-B Distributor Agreement expires or is terminated. In
2016, Kona, Redhook and Widmer Brothers beers were distributed in all 50 states. Omission Beer continues to expand into new
markets in the U.S. and internationally, while Square Mile Cider is currently available in 13 states in the West. Separate from our
A-B wholesalers, we maintain an internal independent sales and marketing organization with resources across the key functions
of brand management, field marketing, field sales, and national retail sales.
We operate in two segments: Beer Related operations and Brewpubs operations. Beer Related operations include the brewing, and
domestic and international sales, of craft beers and ciders from our breweries. Brewpubs operations primarily include our five
brewpubs, four of which are located adjacent to our Beer Related operations, as well as other merchandise sales, and sales of our
beers directly to customers.
24
Following is a summary of our financial results:
2016
2015
2014
Net Sales
$202.5 million
$204.2 million
$200.0 million
Net Income
$(0.3) million
$2.2 million
$3.1 million
Number of
Barrels Sold
775,600
824,400
830,200
Brewing Arrangement with Pabst Northwest Brewing Company
On January 8, 2016, we entered into brewing agreements with Pabst Northwest Brewing Company ("Pabst"), a subsidiary of Pabst
Brewing Company, under which Pabst began brewing selected Rainier Brewing Company and other brands at our brewery in
Woodinville, Washington, in the second quarter of 2016 under a licensing agreement. We are continuing to operate the Woodinville
brewery and the adjacent Redhook Forecaster's brewpub under the agreements, which expire on December 31, 2018. For additional
information, see Note 18 of Notes to Consolidated Financial Statements, included in Part II, Item 8 of this Annual Report on Form
10-K.
Agreements with Anheuser-Busch, LLC
On August 23, 2016, we entered into a Contract Brewing Agreement (the “Brewing Agreement”) with A-B Commercial Strategies,
LLC (“ABCS”), an affiliate of A-B, pursuant to which ABCS will brew, bottle and package up to 300,000 barrels of our mutually
agreed products annually, in facilities owned by ABCS within the United States, for an initial term through December 31, 2026.
On August 23, 2016, we also entered into an International Distribution Agreement (the “International Distribution Agreement”)
with Anheuser-Busch Worldwide Investments, LLC (“ABWI”), an affiliate of A-B, pursuant to which ABWI will become our sole
and exclusive distributor of our malt beverage products in jurisdictions outside the United States, subject to the terms and conditions
of our agreement with our existing international distributor, CraftCan Travel LLC, and certain other limitations, in each case as
set forth in the International Distribution Agreement. Unless terminated sooner, the International Distribution Agreement will
continue in effect until December 31, 2026.
On August 23, 2016, we entered into Amendment No. 3 to the A-B Distributor Agreement. Pursuant to Amendment No. 3, the A-
B Distributor Agreement was extended through December 31, 2028 (the “Term”), and the existing margin fee structure of $0.25
per case-equivalent will apply throughout the Term. Without Amendment No. 3, beginning on January 1, 2019, a margin fee of
$0.75 per case equivalent would have been payable by us under the A-B Distributor Agreement. Amendment No. 3 also provides
that, beginning on January 1, 2019, we will reinvest an aggregate amount equal to $0.25 per case equivalent in sales and marketing
efforts for our products, subject to specified terms and conditions.
For additional information, see Note 17 of Notes to Consolidated Financial Statements, included in Part II, Item 8 of this Annual
Report on Form 10-K.
25
Results of Operations
The following table sets forth, for the periods indicated, certain information from our Consolidated Statements of Operations
expressed as a percentage of Net sales(1):
Sales
Less excise tax
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Operating income
Interest expense
Other expense, net
Income (loss) before income taxes
Income tax provision
Net income (loss)
(1) Percentages may not sum due to rounding.
Year Ended December 31,
2015
2014
2016
106.5 %
6.5
100.0
70.6
29.4
29.2
0.2
(0.4)
—
(0.2)
—
(0.2)%
107.1%
7.1
100.0
69.5
30.5
28.4
2.1
(0.3)
—
1.8
0.7
1.1%
107.3%
7.3
100.0
70.6
29.4
26.5
2.9
(0.2)
(0.1)
2.5
1.0
1.5%
Segment Information
Net sales, Gross profit and gross margin information by segment was as follows (dollars in thousands):
Year Ended December 31,
2016
Net sales
Gross profit
Gross margin
2015
Net sales
Gross profit
Gross margin
2014
Net sales
Gross profit
Gross margin
Beer Related
173,657
$
55,667
$
32.1%
$
$
$
$
176,343
58,610
33.2%
173,687
55,174
31.8%
Net Sales by Category
The following tables set forth a comparison of Net sales by category (dollars in thousands):
Sales by Category
A-B and A-B related(1)
Contract brewing and beer related(2)
Excise taxes
Net beer related sales
Brewpubs(3)
Net sales
Year Ended December 31,
2016
2015
$
$
167,725
19,052
(13,120)
173,657
28,850
202,507
$
$
177,380
13,376
(14,413)
176,343
27,825
204,168
26
Brewpubs
28,850
3,932
13.6%
27,825
3,586
12.9%
26,335
3,536
13.4%
$
$
$
$
$
$
Total
202,507
59,599
29.4%
204,168
62,196
30.5%
200,022
58,710
29.4%
Dollar
Change
% Change
(9,655)
5,676
1,293
(2,686)
1,025
(1,661)
(5.4)%
42.4 %
(9.0)%
(1.5)%
3.7 %
(0.8)%
$
$
$
$
$
$
$
$
Sales by Category
A-B and A-B related(1)
Contract brewing and beer related(2)
Excise taxes
Net beer related sales
Brewpubs(3)
Net sales
Year Ended December 31,
2015
2014
Dollar
Change
% Change
$
$
177,380
13,376
(14,413)
176,343
27,825
204,168
$
$
176,161
12,113
(14,587)
173,687
26,335
200,022
$
$
1,219
1,263
174
2,656
1,490
4,146
0.7 %
10.4 %
(1.2)%
1.5 %
5.7 %
2.1 %
(1) A-B and A-B related includes domestic and international sales of our owned brands sold through A-B and Ambev, as well as
non-owned brands sold pursuant to master distribution agreements, and the international distribution fees earned from ABWI.
(2) Beer related includes international beer sales not sold through A-B or Ambev, as well as fees earned through an alternating
proprietorship agreement.
(3) Brewpubs sales include sales of promotional merchandise and sales of beer directly to customers.
Shipments by Category
Shipments by category were as follows (in barrels):
Year Ended December 31,
A-B and A-B related(2)
Contract brewing and beer related(3)
Brewpubs
Total
2016
Shipments
2015
Shipments
Increase
(Decrease)
%
Change
Change in
Depletions(1)
693,300
72,600
9,700
775,600
753,400
60,600
10,400
824,400
(60,100)
12,000
(700)
(48,800)
(8.0)%
19.8 %
(6.7)%
(5.9)%
—%
Year Ended December 31,
A-B and A-B related(2)
Contract brewing and beer related(3)
Brewpubs
Total
2015
Shipments
2014
Shipments
Increase
(Decrease)
%
Change
Change in
Depletions(1)
753,400
60,600
10,400
824,400
766,600
52,700
10,900
830,200
(13,200)
7,900
(500)
(5,800)
(1.7)%
15.0 %
(4.6)%
(0.7)%
—%
(1) Change in depletions reflects the year-over-year change in barrel volume sales of beer by wholesalers to retailers.
(2) A-B and A-B related includes domestic and international shipments of our owned brands distributed through A-B and Ambev,
as well as non-owned brands distributed pursuant to master distribution agreements.
(3) Beer related includes international shipments of our beers not distributed through A-B or Ambev.
The decrease in sales to A-B and A-B related in 2016 compared to 2015 was primarily due to a decrease in domestic shipments,
partially offset by increases in unit pricing. A primary cause of the decrease was due to a decrease in domestic shipments of the
Redhook and Widmer Brothers brands as we concentrate on their home markets of Washington and Oregon, respectively, as well
as decreases in shipments of our Omission brand. The decrease was partially offset by the continued successful focus on national
distribution of Kona. During the first quarter of 2016, we closed our largest and most efficient brewery, located in Portland, for
approximately two weeks as we installed new equipment to further increase capacity and efficiency. This closure resulted in a
temporary decrease of shipments across our brands in 2016 compared to 2015. We also experienced increased pressure from
wholesalers who wanted to decrease their inventory levels at the end of 2016, resulting in lower than expected shipment volumes.
The increase in sales to A-B and A-B related in 2015 compared to 2014 was primarily due to a shift in package mix from draft to
packaged, which has a higher selling price per barrel than draft, and price increases. These increases were partially offset by a
decrease in shipments primarily due to reductions in our wholesaler inventory levels in the first quarter of 2015. During the same
period of 2014, wholesalers were building inventory levels in response to low levels at the end of 2013.
The average revenue per barrel on shipments of beer through the A-B distribution network increased by 2.8% in 2016 compared
to 2015, and 2.4% in 2015 compared to 2014, primarily due to pricing increases and shifts in brand, package and geographic mix.
27
Price changes implemented by us have generally followed craft beer market pricing trends. During 2016, 2015 and 2014, we sold
89.4%, 91.4% and 92.3%, respectively, of our beer through
at wholesale pricing levels.
The increase in contract brewing and beer related sales in 2016 compared to 2015 was primarily due to contract brewing volume
for Cisco Brewers beers, as well as alternating proprietorship fees earned from Appalachian Mountain Brewing Company for
leasing the Portsmouth Brewery, which began during the first quarter of 2016, an increase in international shipments of our beers,
which sell at a higher rate per barrel than contract brewing sales, as we expanded into additional countries, $1.2 million of fees
earned related to the international distribution agreement with ABWI, and $1.6 million of fees earned from Pabst related to a
contract brewing volume shortfall. These increases were partially offset by decreases in our other contract brewing volume.
The increase in contract brewing and beer related sales in 2015 compared to 2014 was primarily due to an increase in international
shipments of our beers, which sell at a higher rate per barrel than contract brewing sales, as we expanded into additional countries,
as well as increased pricing on our contract brewing sales. The increase in contract brewing and beer related sales was partially
offset by a decline in our contract brewing shipment volume.
Excise taxes vary directly with the volume of beer shipped.
Brewpubs sales increased in 2016 compared to 2015, primarily as a result of higher guest counts at our Kona brewpub on the
island of Oahu in Hawaii, partially offset by decreases in guest counts at our Redhook brewpub in Woodinville, Washington. The
Hawaii brewpubs also have higher revenue per guest than the Redhook and Widmer Brothers brewpubs. The increase in Brewpubs
sales at our Kona brewpub on Oahu in 2016 compared to 2015 was primarily due to the closure of the brewpub in the first quarter
of 2015 for three weeks for a full remodel.
Brewpubs sales increased in 2015 compared to 2014, primarily as a result of higher guest counts at both of our brewpubs in Hawaii.
The Hawaii brewpubs also have higher revenue per guest than the Redhook and Widmer Brothers brewpubs, which additionally
experienced lower guest counts at the Portland and Woodinville locations. The increase in pub sales was partially offset by the
closure of the Redhook Pub in Portsmouth, New Hampshire for seven days due to inclement weather, closure of our Kona Pub
on the island of Oahu for three weeks for a full remodel in the first quarter of 2015, and a decrease in beer shipment volume
through our Brewpubs.
The overall decrease in volume in 2016 compared to 2015 reflected the decrease in our Widmer Brothers and Redhook Brewery
brands as we continue to reposition them in the marketplace, as well as Omission, partially offset by the strong growth in our Kona
Brewing brand.
The overall decrease in volume in 2015 compared to 2014 reflected the decrease in our Widmer Brothers and Redhook Brewery
brands as we continue to reposition them in the marketplace, partially offset by the strong growth in our Kona Brewing and
Omission Beer brands.
28
Shipments by Brand
The following table sets forth a comparison of shipments by brand (in barrels):
Year Ended December 31,
2016
Shipments
2015
Shipments
Increase
(Decrease)
%
Change
Change in
Depletions
Kona
Widmer Brothers
Redhook
Omission
All other(1)
Total(2)
397,400
148,100
127,200
42,900
33,300
748,900
352,100
175,700
185,900
51,500
22,400
787,600
45,300
(27,600)
(58,700)
(8,600)
10,900
(38,700)
12.9 %
(15.7)%
(31.6)%
(16.7)%
48.7 %
(4.9)%
17 %
(17)%
(23)%
(11)%
70 %
— %
Year Ended December 31,
2015
Shipments
2014
Shipments
Increase
(Decrease)
%
Change
Change in
Depletions
Kona
Widmer Brothers
Redhook
Omission
All other(1)
Total(2)
352,100
175,700
185,900
51,500
22,400
787,600
300,600
209,100
202,200
49,800
28,800
790,500
51,500
(33,400)
(16,300)
1,700
(6,400)
(2,900)
17.1 %
(16.0)%
(8.1)%
3.4 %
(22.2)%
(0.4)%
15 %
(9)%
(12)%
10 %
(14)%
— %
(1) All other includes the shipments and depletions from our Square Mile and Resignation brand families, as well as the non-
owned Cisco Brewers and Appalachian Mountain Brewing brand families, shipped by us pursuant to distribution agreements.
(2) Total shipments by brand include international shipments and exclude shipments produced under our contract brewing
arrangements.
The increase in our Kona brand shipments in 2016 compared to 2015 was primarily due to increases in domestic and international
shipments, primarily led by demand for Big Wave Golden Ale.
The increase in our Kona brand shipments in 2015 compared to 2014 was primarily due to increases in shipments of Big Wave
Golden Ale and variety packs, and the reintroduction of Pipeline Porter during the third quarter of 2015, partially offset by a
decrease in Koko Brown.
The decrease in our Widmer Brothers brand shipments in 2016 compared to 2015 was primarily due to a strategic decision to
focus on the home market of Oregon, led by decreases in Hefeweizen brand shipments.
The decrease in our Widmer Brothers brand shipments in 2015 compared to 2014 was primarily due to decreases in Hefeweizen
draft, Upheaval IPA and Alchemy Ale, partially offset by the summer seasonal which switched to Hefe Shandy from Citra Blonde.
Hefeweizen packaged beer had stabilized and benefited from the introduction of the new Hefeweizen packaging in collaboration
with the Portland Timbers.
The decrease in our Redhook brand shipments in 2016 compared to 2015 was primarily due to a strategic decision to focus on the
home market of Washington, led by decreased shipments of Longhammer IPA and ESB.
The decrease in our Redhook brand shipments in 2015 compared to 2014 was primarily due to decreases in our KCCO series, a
craft beer brand developed in partnership with theChive, a photo entertainment website, Audible Ale and Longhammer IPA.
The decrease in our Omission brand shipments in 2016 compared to 2015 was primarily due to lower demand for the Pale Ale
style.
The increase in our Omission brand shipments in 2015 compared to 2014 was primarily due to the continued success of, and
demand for, the IPA and Lager styles of our beer that is crafted to remove gluten.
The increase in our All other shipments in 2016 compared to 2015 was primarily due to increases in the shipment volumes related
to our new distribution agreements with Cisco Brewers and Appalachian Mountain Brewing, partially offset by decreases in our
Resignation and Square Mile brand families.
29
The decrease in our All other shipments in 2015 compared to 2014 was primarily due to a decrease in the shipment volume of our
Resignation brand family, partially offset by increases in the shipment volumes related to our Square Mile brand family and new
distribution agreement with Appalachian Mountain Brewing.
Shipments by Package
The following table sets forth a comparison of our shipments by package, excluding contract brewing shipments produced under
our contract brewing arrangements (in barrels):
Year Ended
December 31,
Draft
Packaged
Total
2016
2015
2014
Shipments
% of Total
Shipments
% of Total
Shipments
% of Total
171,100
577,800
748,900
22.8%
77.2%
100.0%
180,700
606,900
787,600
22.9%
77.1%
100.0%
198,500
592,000
790,500
25.1%
74.9%
100.0%
The package mix was relatively consistent in 2016 compared to 2015.
The shift in mix from draft to packaged in 2015 compared to 2014 was primarily the result of our Kona brand family becoming
a larger share of our overall shipments by brand family, which is more heavily weighted to packaged sales, and the growth of
Omission, which is only available in packaged.
Cost of Sales
Cost of sales includes purchased raw materials, direct labor, overhead and shipping costs.
Information regarding Cost of sales was as follows (dollars in thousands):
Beer Related
Brewpubs
Total
Beer Related
Brewpubs
Total
Year Ended December 31,
2016
2015
Dollar
Change
% Change
$
$
$
$
117,990
24,918
142,908
$
$
117,733
24,239
141,972
Year Ended December 31,
2015
2014
117,733
24,239
141,972
$
$
118,513
22,799
141,312
$
$
$
$
257
679
936
0.2%
2.8%
0.7%
Dollar
Change
(780)
1,440
660
% Change
(0.7)%
6.3 %
0.5 %
The increase in Beer Related Cost of sales in 2016 compared to 2015 was primarily due to increases in brewery costs and distribution
rates per barrel, partially offset by decreases in shipment volume and component material costs on a per barrel basis. The brewery
costs per barrel in 2016 increased as we continued to absorb several key strategic operational enhancements completed during the
first quarter of 2016 and were also negatively impacted by the temporary closure of our largest-volume brewery in Portland to
implement the enhancements, which led to a decrease in brewing volume in the first quarter of 2016. 2016 was also negatively
impacted by lower capacity utilization at the Woodinville brewery as production volume for owned brands was moved from
Woodinville to Portland in anticipation of increased contract brewing volume in Woodinville. Contract brewing volume was lower
than anticipated, resulting in under absorption of fixed overhead costs in Woodinville.
Early in the fourth quarter of 2016, we laid off approximately half of our production employees at our Woodinville brewery. The
fourth quarter costs of the layoff were immaterial and effectively offset by the cost savings in the fourth quarter.
The decrease in Beer Related Cost of sales in 2015 compared to 2014 was primarily due to more favorable distribution costs per
barrel, decreases in our cost of component materials, and the decrease in shipments discussed above. The decrease in Cost of sales
was partially offset by an increase in brewery costs per barrel at our owned breweries and the mix shift from draft to packaged
beers, as the cost per barrel of packaged beer is higher than draft.
Brewpubs Cost of sales increased in 2016 compared to 2015 primarily due to increases in Sales at our Kona brewpub on the island
of Oahu. The increase was also partially due to expenses associated with the start up of our Seattle brewpub with anticipated
opening in 2017.
30
Brewpubs Cost of sales increased in 2015 compared to 2014 primarily due to increases in Sales and employee-related costs. The
increase was also due to additional labor costs relating to training and overhead following the temporary closure of our Kona Pub
on the island of Oahu for three weeks for a full remodel in the first quarter of 2015.
Capacity Utilization
Capacity utilization is calculated by dividing total shipments by approximate working capacity and was as follows:
Year Ended December 31,
2015
2014
2016
Capacity utilization
67%
71%
75%
In June 2014, we initiated full-scale brewing with our brewing partner in Memphis, Tennessee. This partnership provided us
scalable capacity and we had the ability to produce up to 100,000 barrels at this location annually. In 2016, we entered into a
contract brewing agreement with ABCS and are beginning the process of transitioning our current production volume out of
Memphis into ABCS’s facilities.
Gross Profit
Information regarding Gross profit was as follows (dollars in thousands):
Year Ended December 31,
2016
2015
Dollar
Change
Beer Related
Brewpubs
Total
Beer Related
Brewpubs
Total
$
$
55,667
3,932
59,599
$
$
58,610
3,586
62,196
Year Ended December 31,
2015
2014
$
$
58,610
3,586
62,196
$
$
55,174
3,536
58,710
$
$
$
$
% Change
(5.0)%
9.6 %
(4.2)%
(2,943)
346
(2,597)
Dollar
Change
3,436
50
3,486
% Change
6.2%
1.4%
5.9%
Gross profit as a percentage of Net sales, or gross margin rate, was as follows:
Year Ended December 31,
2015
2014
2016
Beer Related
Brewpubs
Total
32.1%
13.6%
29.4%
33.2%
12.9%
30.5%
31.8%
13.4%
29.4%
The decrease in the Beer Related Gross profit in 2016 compared to 2015 was primarily due to the increase in brewery costs per
barrel at our owned breweries as we temporarily closed our most efficient brewery in Portland, Oregon in the first quarter of 2016,
higher distribution rates per barrel and a decrease in shipment volume, partially offset by an increase in unit pricing, decreased
component materials costs, fees earned from Pabst and ABWI, and increased alternating proprietorship fees earned.
The decrease in the Beer Related gross margin rate in 2016 compared to 2015 was primarily due to higher brewery and distribution
costs per barrel, partially offset by fees earned from Pabst and ABWI, as well as improved unit pricing and lower component
material costs per barrel. Beer Related gross margin was also negatively impacted by lower capacity utilization at the Woodinville
brewery as production volume for owned brands was moved from Woodinville to Portland in anticipation of increased contract
brewing volume in Woodinville. Contract brewing volume was lower than anticipated, resulting in under absorption of fixed
overhead costs in Woodinville.
The increases in the Brewpubs Gross profit and gross margin rate in 2016 compared to 2015 were primarily due to higher guest
counts at our Kona brewpub on the island of Oahu in Hawaii, which has a higher revenue per guest than the Redhook and Widmer
Brothers brewpubs, and cost management achievements at both Kona brewpub locations, partially offset by expenses associated
with the start up of our Seattle brewpub.
31
The increase in the Beer Related Gross profit in 2015 compared to 2014 was due to favorable pricing increases, lower distribution
costs per barrel and decreases in our component materials costs, partially offset by the increase in brewery costs per barrel and
decline in shipment volume.
The increase in the Beer Related gross margin rate in 2015 compared to 2014 was primarily due to increases in pricing, improved
distribution costs per barrel and the decrease in component materials costs, partially offset by higher brewery costs per barrel, as
well as the effect of changes in product mix.
The decrease in the Brewpubs gross margin rate in 2015 compared to 2014 was primarily due to the closures of two of our brewpubs,
as discussed above.
Selling, General and Administrative Expenses
Selling, general and administrative expenses (“SG&A”) include compensation and related expenses for our sales and marketing
activities, management, legal and other professional and administrative support functions.
Information regarding SG&A was as follows (dollars in thousands):
As a % of Net sales
As a % of Net sales
Year Ended December 31,
2016
59,224
$
2015
57,932
$
29.2%
28.4%
Dollar
Change
% Change
$
1,292
2.2%
Year Ended December 31,
2015
57,932
$
2014
53,000
$
28.4%
26.5%
Dollar
Change
% Change
$
4,932
9.3%
The increase in SG&A in 2016 compared to 2015, both in dollars and as a percentage of Net sales, was primarily due to increases
in expense related to brand marketing, international support and emerging business, partially offset by decreases in employment
costs.
The increase in SG&A in 2015 compared to 2014, both in dollars and as a percentage of Net sales, was primarily due to planned
increases in sales and marketing spending, as well as an increase in employee-related costs.
Interest Expense
Information regarding Interest expense was as follows (dollars in thousands):
Interest expense
Interest expense
Average debt outstanding
Average interest rate
Year Ended December 31,
2016
2015
Dollar
Change
% Change
$
709
$
572
$
137
24.0%
Year Ended December 31,
2015
2014
Dollar
Change
% Change
$
$
572
$
431
$
141
32.7%
Year Ended December 31,
2015
18,530
2016
27,548
$
$
2014
12,311
1.51%
1.96%
1.83%
The increase in Interest expense in 2016 compared to 2015 was primarily due to an increase in our average debt outstanding. Our
average debt outstanding increased as we have borrowed on our line of credit facility to support our expansion and growth plans,
and to fund our working capital needs. The increase in average debt outstanding was partially offset by the decrease in the average
interest rate.
32
The increase in Interest expense in 2015 compared to 2014 was primarily due to the increase in our average debt outstanding. Our
average debt outstanding increased as we borrowed on our line of credit facility to support our expansion and growth plans, and
to fund our working capital needs.
Income Tax Provision
Our effective income tax rate was (4.6)%, 40.3% and 39.7% in 2016, 2015 and 2014, respectively. The effective income tax rates
reflect the impact of non-deductible expenses (primarily meals and entertainment expenses), state and local taxes, tax credits, and
income excluded from taxation under the domestic production activities exclusion.
Liquidity and Capital Resources
We have required capital primarily for the construction and development of our production breweries, to support our expansion
and growth plans, and to fund our working capital needs. Historically, we have financed our capital requirements through cash
flows from operations, bank borrowings and the sale of common and preferred stock. We anticipate meeting our obligations for
the twelve months beginning January 1, 2017 primarily from cash flows generated from operations and borrowing under our line
of credit facility as the need arises. Capital resources available to us at December 31, 2016 included $0.4 million of Cash and cash
equivalents and $22.0 million available under our line of credit facility.
We had $15.2 million of working capital and our debt as a percentage of total capitalization (total debt and common shareholders’
equity) was 19.6% at December 31, 2016.
A summary of our cash flow information was as follows (dollars in thousands):
Year Ended December 31,
2015
2014
2016
Net cash provided by operating activities
Net cash used in investing activities
Net cash provided by financing activities
Decrease in cash and cash equivalents
$
$
$
7,444
(16,572)
8,659
(469) $
$
11,562
(16,174)
4,542
(70) $
9,911
(15,529)
3,873
(1,745)
Cash provided by operating activities of $7.4 million in 2016 resulted from our Net income of $(0.3) million, net non-cash expenses
of $13.1 million, and changes in our operating assets and liabilities as discussed in more detail below.
Accounts receivable, net, increased $5.1 million to $24.0 million at December 31, 2016 compared to $18.9 million at December 31,
2015. This increase was primarily due to a $3.5 million increase in our receivable from A-B to a total of 16.0 million at December 31,
2016, primarily due to the $3.0 million international distribution agreement fee from ABWI, as well as the $1.6 million contract
brewing volume shortfall fee from Pabst. Historically, we have not had collection problems related to our accounts receivable.
Inventories increased $0.8 million to $19.1 million at December 31, 2016 compared to $18.3 million at December 31, 2015,
primarily due to an increase in offsite raw materials, based on the forecasted demand for our beers.
Accounts payable decreased $1.0 million to $16.1 million at December 31, 2016 compared to $17.1 million at December 31, 2015,
primarily due to the timing of payments for capital projects, partially offset by a slight increase in offsite raw materials inventory.
The portion of our payable to A-B that is included in our Accounts payable totaled $1.8 million at December 31, 2016, which is
slightly higher than the balance at December 31, 2015.
As of December 31, 2016 we had the following net operating loss carryforwards (“NOLs”) and federal credit carry forwards
available to offset payment of future income taxes:
•
•
•
state NOLs of $32,000, tax-effected;
federal alternative minimum tax (“AMT”) credit carry forwards of $0.3 million; and
federal employer FICA tips credit of $0.1 million.
We anticipate that we will utilize the remaining NOLs and federal credit carry forwards in the near future and, accordingly, once
utilized, we will be required to satisfy all of our income tax obligations with cash.
Capital expenditures of $15.7 million in 2016 were primarily directed to beer production capacity and efficiency improvements
and Brewpubs remodeling. As of December 31, 2016, we had an additional $0.9 million of expenditures recorded in Accounts
33
payable on our Consolidated Balance Sheets, compared to $1.3 million at December 31, 2015. Beginning in 2015, we are investing
approximately $10 million in our Oregon Brewery to expand capacity with expected completion in the first half of 2017. Also
beginning in 2015 through expected completion in 2019, we will be investing approximately $20 million in a new Hawaiian
Brewery. We anticipate capital expenditures of approximately $16 million to $20 million in 2017 primarily for capacity and
efficiency improvements, quality initiatives and restaurant and retail, including spending for the expansion projects.
Loan Agreement
We have a loan agreement (as amended, the “Loan Agreement”) with Bank of America, N.A., which consists of a $40 million
revolving line of credit (“Line of Credit”), including provisions for cash borrowings and up to $2.5 million notional amount of
letters of credit, and a $9.7 million term loan (“Term Loan”). We may draw upon the Line of Credit for working capital and general
corporate purposes until expiration on November 30, 2020. The maturity date of the Term Loan is September 30, 2023. At
December 31, 2016, we had $18.0 million of borrowings outstanding under the Line of Credit and $9.7 million outstanding under
the Term Loan.
Under the Loan Agreement, interest accrues at an annual rate based on the London Inter-Bank Offered Rate (“LIBOR”) Daily
Floating Rate plus a marginal rate. The marginal rate varies from 0.75% to 1.75% for the Line of Credit and Term Loan based on
our funded debt ratio. At December 31, 2016, our marginal rate was 0.75% resulting in an annual interest rate of 1.75%.
Accrued interest for the Term Loan is due and payable monthly. Principal payments on the Term Loan are due monthly in accordance
with an agreed-upon schedule set forth in the Loan Agreement, with any unpaid principal balance and unpaid accrued interest due
and payable on September 30, 2023.
The Loan Agreement authorizes acquisitions within the same line of business as long as we remain in compliance with the financial
covenants of the Loan Agreement and there is at least $5.0 million of availability remaining on the Line of Credit following the
acquisition.
Contractual Commitments and Obligations
The following is a summary of our contractual commitments and obligations as of December 31, 2016 (in thousands):
Contractual Obligations
Term loan
Interest on term loan(1)
Line of credit
Interest on line of credit(1)
Operating leases
Capital leases
Purchase commitments
Sponsorship obligations
Interest rate swap(2)
Total
9,653
629
17,975
382
38,112
1,693
35,017
2,836
1,470
107,767
$
$
$
$
Payments Due By Period
2018 and
2019
2020 and
2021
2017
2022 and
beyond
408
107
—
98
8,836
932
25,479
1,402
275
37,537
$
$
864
199
—
195
3,886
462
7,238
792
524
14,160
$
$
936
179
17,975
89
2,859
299
2,300
428
403
25,468
$
$
7,445
144
—
—
22,531
—
—
214
268
30,602
(1) The variable interest rate on our term loan and line of credit was 1.75% at December 31, 2016.
(2) The fixed rates on our interest rate swaps are 2.86% and 1.28%. We pay that fixed rate less the Benchmark Rate, which
was 0.72% at December 31, 2016.
See Notes 8 and 16 of Notes to Consolidated Financial Statements included in Part II, Item 8 of this Form 10-K for additional
information.
Inflation
We believe that the impact of inflation was minimal on our business in 2016, 2015 and 2014.
Critical Accounting Policies and Estimates
34
Our financial statements are based upon the selection and application of significant accounting policies that require management
to make significant estimates and assumptions. Judgments and uncertainties affecting the application of these policies may result
in materially different amounts being reported under different conditions or using different assumptions. Our estimates are based
upon historical experience, market trends and financial forecasts and projections, and upon various other assumptions that
management believes to be reasonable under the circumstances at various points in time. Actual results may differ, potentially
significantly, from these estimates.
Goodwill and Other Indefinite-Lived Intangible Assets
We test goodwill and other indefinite-lived intangible assets for impairment on an annual basis, or as indicators of impairment are
present. We have an option to first assess certain qualitative factors for indications of impairment in order to determine whether
it is necessary to perform the quantitative, two-step impairment test. If we choose not to first perform the qualitative test, or we
determine that it is more likely than not that the fair value of the reporting unit is less than the carrying amount, we perform the
quantitative two-step impairment test.
Our goodwill and other indefinite-lived intangible assets impairment loss calculations contain uncertainties because they require
management to make assumptions in the qualitative assessment of relevant events and circumstances and to estimate the fair value
of our reporting units and indefinite-lived intangible assets, including estimating future cash flows. These calculations contain
uncertainties because they require management to make assumptions and apply judgment to estimate economic factors and the
profitability of future business operations and, if necessary, the fair value of a reporting unit’s assets and liabilities. Further, our
ability to realize the future cash flows used in our fair value calculations is affected by changes in such factors as economic
conditions, our operating performance, our industry and our business strategies.
We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we
use to test for impairment losses on goodwill. Based on the results of our annual impairment test for goodwill and other indefinite-
lived intangible assets, no impairment was recorded. We believe, based on our assessment discussed above, that our goodwill and
other indefinite-lived intangible assets are not at risk of impairment. However, if actual results are not consistent with our estimates
or assumptions or there are significant changes in any of these estimates, projections or assumptions, the fair value of these assets
in future measurement periods could be materially affected, resulting in an impairment that could have a material adverse effect
on our results of operations.
Refundable Deposits on Kegs
We distribute our draft beer in kegs that are owned by us and are reflected as a component of Property, equipment and leasehold
improvements in our Consolidated Balance Sheets at cost and are depreciated over the estimated useful life of the keg. When draft
beer is shipped to the wholesaler, we collect a refundable deposit, reflected as a current liability in our Consolidated Balance
Sheets. Upon return of the keg to us, the deposit is refunded to the wholesaler. When a wholesaler cannot account for some of our
kegs for which it is responsible, it pays us a fixed fee and forfeits its deposit for each keg determined to be lost. We have experienced
some loss of kegs and anticipate that some loss will occur in future periods due to the significant volume of kegs handled by each
wholesaler and retailer, the similarities between kegs owned by most brewers, and the relatively low deposit collected on each
keg when compared with the market value of the keg. We believe that this is an industry-wide issue and our loss experience is
typical of the industry. In order to estimate forfeited deposits attributable to lost kegs, we periodically use internal records, A-B
records, other third-party records, and historical information to estimate the physical count of kegs held by wholesalers and A-B.
These estimates affect the amount recorded as brewery equipment and refundable deposits as of the date of the consolidated
financial statements. The actual liability for refundable deposits could differ from estimates.
Revenue Recognition
We recognize revenue from product sales, net of excise taxes, discounts and certain fees we must pay in connection with sales to
a member of the A-B wholesale distributor network, when the products are delivered to the member. A member of the A-B wholesale
distributor network may be a branch of
or an independent wholesale distributor.
We recognize revenue on contract brewing sales when the product is shipped to our contract brewing customer.
We recognize revenue on retail sales at the time of sale and we recognize revenue from events at the time of the event.
We recognize revenue related to non-refundable payments to be received on specified dates throughout a contract term on a straight-
line basis over the life of the related contract or contracts.
35
Deferred Taxes
Deferred tax assets arise from the tax benefit of amounts expensed for financial reporting purposes but not yet deducted for tax
purposes and from unutilized tax credits and net operating loss carry forwards. We evaluate our deferred tax assets on a regular
basis to determine if a valuation allowance is required. To the extent it is determined the recoverability of the deferred tax assets
is not more likely than not, we will record a valuation allowance against deferred tax assets. If we are unable to generate adequate
taxable income in future periods or our assessment that it is more likely than not that certain deferred tax assets will be realized
is otherwise not accurate, we may incur charges in future periods to record a valuation allowance on our gross deferred tax assets.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements that have or are reasonably likely to have a material current or future effect
on our financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures
or capital resources.
Recent Accounting Pronouncements
See Note 3 of Notes to Consolidated Financial Statements included in Part II, Item 8 of this Form 10-K.
36
Item 7A. Quantitative and Qualitative Disclosures about Market Risk
Interest Rate Risk
We have assessed our vulnerability to certain market risks, including interest rate risk associated with financial instruments included
in Cash and cash equivalents and Long-term debt. To mitigate this risk, on January 23, 2014, we entered into an $8.0 million
notional amount interest rate swap agreement, which expires September 29, 2023, to hedge the variability of interest payments
associated with our variable-rate borrowings on our term loan. On November 25, 2015, we entered into a $9.1 million notional
amount interest rate swap agreement effective January 4, 2016, which expires January 1, 2019, to hedge the variability of interest
payments associated with our variable-rate borrowings on our line of credit. The notional amount fluctuates based on a predefined
schedule based on our anticipated borrowings. Since the interest rate swaps hedge the variability of interest payments on variable
rate debt with similar terms, they qualify for cash flow hedge accounting treatment. These interest rate swaps hedge 75% of our
total term loan and line of credit outstanding, reducing our overall interest rate risk. As of December 31, 2016, we had unhedged
variable-rate debt outstanding of $2.4 million on our term loan and $6.7 million on our line of credit. A 10% increase or decrease
in the interest rate on our variable-rate debt would not have a material effect on our financial position, results of operations or cash
flows.
Due to the nature of our highly liquid Cash and cash equivalents, an increase or decrease in interest rates would not materially
affect the fair value of our cash or the related interest income.
37
Item 8. Financial Statements and Supplementary Data
Unaudited quarterly financial data for each of the eight quarters in the two-year period ended December 31, 2016 is as follows:
2016 (In thousands, except per share data)
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Operating income (loss)
Interest expense and Other expense, net
Income (loss) before income taxes
Income tax provision (benefit)
Net income (loss)
Basic and diluted net income (loss) per share(1)
Shares used in basic per share calculation
Shares used in diluted per share calculation
2015 (In thousands, except per share data)
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Operating income (loss)
Interest expense and Other expense, net
Income (loss) before income taxes
Income tax provision (benefit)
Net income (loss)
Basic and diluted net income (loss) per share(1)
Shares used in basic per share calculation
Shares used in diluted per share calculation
1st Quarter
39,222
$
30,505
8,717
13,924
(5,207)
(141)
(5,348)
(2,139)
(3,209) $
(0.17) $
$
$
2nd Quarter
62,278
$
41,780
20,498
16,548
3,950
(181)
3,769
1,508
2,261
0.12
19,216
19,232
19,179
19,179
1st Quarter
41,709
$
30,547
11,162
12,953
(1,791)
(115)
(1,906)
(743)
(1,163) $
(0.06) $
$
$
2nd Quarter
58,531
$
39,841
18,690
16,263
2,427
(143)
2,284
894
1,390
0.07
19,145
19,177
19,115
19,115
3rd Quarter
55,203
$
38,229
16,974
15,876
1,098
(179)
919
367
552
0.03
19,244
19,343
$
$
4th Quarter(2)
45,804
$
32,394
13,410
12,876
534
(180)
354
278
76
—
19,259
19,361
$
$
3rd Quarter
54,689
$
37,830
16,859
15,497
1,362
(141)
1,221
489
732
0.04
19,171
19,180
$
$
4th Quarter
49,239
$
33,754
15,485
13,219
2,266
(147)
2,119
860
1,259
0.07
19,174
19,186
$
$
(1) Basic and diluted net income (loss) per share may not sum to the full year as presented on the Consolidated Statements of
Operations due to rounding.
(2) During the preparation of our financial statements for the year ended December 31, 2016, we determined that we had
incorrectly (i) accounted for certain fees payable to us by A-B in connection with the International Distribution Agreement,
(ii) classified reimbursements for Selling, general and administrative costs as revenue, and (iii) accounted for a severance
benefit that had no future obligation on the part of the former employee. Based on our analysis of quantitative and qualitative
factors, we believe the errors are immaterial to prior periods. Accordingly, the following adjustments were made to our
fourth quarter results: a reduction to Net sales and gross profit of $1.3 million and a reduction to Selling, general and
administrative expenses of $0.6 million, for a net reduction to our Income (loss) before income taxes of $0.7 million.
38
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors and Shareholders
Craft Brew Alliance, Inc.
We have audited the accompanying consolidated balance sheets of Craft Brew Alliance, Inc. (the “Company”) as of December 31,
2016 and 2015, and the related consolidated statements of operations, comprehensive income (loss), shareholders’ equity, and
cash flows for each of the three years in the period ended December 31, 2016. These consolidated financial statements are the
responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements
based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the consolidated financial statements. An audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall consolidated financial statement presentation. We believe that
our audits provide a reasonable basis for our opinion.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated
financial position of Craft Brew Alliance, Inc. as of December 31, 2016 and 2015, and the consolidated results of its operations
and its cash flows for each of the three years in the period ended December 31, 2016, in conformity with accounting principles
generally accepted in the United States of America.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Craft
Brew Alliance, Inc.’s internal control over financial reporting as of December 31, 2016, based on criteria established in Internal
Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission, and
our report dated March 16, 2017, expressed an adverse opinion on the Company's internal control over financial reporting because
of a material weakness.
/s/ Moss Adams LLP
Seattle, Washington
March 16, 2017
39
CRAFT BREW ALLIANCE, INC.
CONSOLIDATED BALANCE SHEETS
(Dollars in thousands, except per share amounts)
December 31,
2016
2015
Assets
Current assets:
Cash and cash equivalents
Accounts receivable, net
Inventory, net
Deferred income tax asset, net
Other current assets
Total current assets
Property, equipment and leasehold improvements, net
Goodwill
Intangible and other assets, net
Total assets
Liabilities and Shareholders' Equity
Current liabilities:
Accounts payable
Accrued salaries, wages and payroll taxes
Refundable deposits
Other accrued expenses
Current portion of long-term debt and capital lease obligations
Total current liabilities
Long-term debt and capital lease obligations, net of current portion
Fair value of derivative financial instruments
Deferred income tax liability, net
Other liabilities
Total liabilities
Commitments and contingencies (Note 16)
Common shareholders' equity:
Common stock, $0.005 par value. Authorized 50,000,000 shares; issued and outstanding
19,261,245 and 19,179,006
Additional paid-in capital
Accumulated other comprehensive loss
Accumulated deficit
Total common shareholders' equity
$
442
$
24,008
19,091
2,144
2,495
48,180
121,970
12,917
19,482
202,549
$
$
$
16,076
$
17,100
911
18,926
18,300
1,905
2,439
42,481
116,867
12,917
18,069
190,334
5,468
6,559
2,009
507
31,643
18,991
569
19,669
724
71,596
96
139,534
(352)
(20,540)
118,738
190,334
4,967
6,486
4,108
1,317
32,954
27,946
424
20,325
1,239
82,888
96
140,687
(262)
(20,860)
119,661
Total liabilities and common shareholders' equity
$
202,549
$
The accompanying notes are an integral part of these financial statements.
40
CRAFT BREW ALLIANCE, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)
Sales
Less excise taxes
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Operating income
Interest expense
Other income (expense), net
Income (loss) before income taxes
Income tax expense
Net income (loss)
Basic and diluted net income (loss) per share
Shares used in basic per share calculations
Shares used in diluted per share calculations
Year Ended December 31,
2016
2015
2014
$
215,627
$
218,581
$
13,120
202,507
142,908
59,599
59,224
375
(709)
28
(306)
14
(320) $
(0.02) $
19,225
19,225
14,413
204,168
141,972
62,196
57,932
4,264
(572)
26
3,718
1,500
2,218
0.12
19,152
19,175
$
$
$
$
214,609
14,587
200,022
141,312
58,710
53,000
5,710
(431)
(180)
5,099
2,022
3,077
0.16
19,038
19,126
The accompanying notes are an integral part of these financial statements.
41
CRAFT BREW ALLIANCE, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(In thousands)
Net income (loss)
Unrealized gain (loss) on derivative hedge transactions, net of tax
Comprehensive income (loss)
Year Ended December 31,
2016
2015
2014
$
$
(320) $
90
(230) $
2,218
(40)
2,178
$
$
3,077
(312)
2,765
The accompanying notes are an integral part of these financial statements.
42
CRAFT BREW ALLIANCE, INC.
CONSOLIDATED STATEMENTS OF COMMON SHAREHOLDERS' EQUITY
(In thousands)
Common Stock
Par
Value
Shares
Additional
Paid-In
Capital
Accumulated
Other
Comprehensive
Loss
Accumulated
Deficit
Total
Common
Shareholders'
Equity
Balance at December 31, 2013
18,972
$
Issuance of shares under stock plans
Stock-based compensation, net of
shares withheld for tax payments
Tax benefit related to stock options
Unrealized losses on derivative
financial instruments, net of tax
benefit of $191
Tax payments related to performance
shares issued
Net income
Balance at December 31, 2014
Issuance of shares under stock plans,
net of shares withheld for tax
payments
Stock-based compensation, net of
shares withheld for tax payments
Tax benefit related to stock options
Unrealized losses on derivative
financial instruments, net of tax
benefit of $26
Tax payments related to stock-based
awards
Net income
Balance at December 31, 2015
Issuance of shares under stock plans,
net of shares withheld for tax
payments
Stock-based compensation, net of
shares withheld for tax payments
Unrealized gains on derivative
financial instruments, net of tax of
$55
Tax payments related to stock-based
awards
Net loss
105
38
—
—
—
—
19,115
18
46
—
—
—
—
19,179
20
62
—
—
—
Balance at December 31, 2016
19,261
$
95
1
—
—
—
—
—
96
—
—
—
—
—
—
96
—
—
—
—
—
96
$ 136,972
$
— $
487
784
298
—
(150)
—
138,391
93
1,157
44
—
(151)
—
139,534
172
1,087
—
(106)
—
—
—
—
(312)
—
—
(312)
—
—
—
(40)
—
—
(352)
—
—
90
—
—
(25,835) $
—
—
—
—
—
3,077
(22,758)
—
—
—
—
—
2,218
(20,540)
—
—
—
—
(320)
111,232
488
784
298
(312)
(150)
3,077
115,417
93
1,157
44
(40)
(151)
2,218
118,738
172
1,087
90
(106)
(320)
$ 140,687
$
(262) $
(20,860) $
119,661
43
CRAFT BREW ALLIANCE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
Cash flows from operating activities:
Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by operating
activities:
Depreciation and amortization
Loss on sale or disposal of Property, equipment and leasehold improvements
Deferred income taxes
Stock-based compensation
Excess tax benefit from employee stock plans
Other
Changes in operating assets and liabilities:
Accounts receivable, net
Inventories
Other current assets
Accounts payable and other accrued expenses
Accrued salaries, wages and payroll taxes
Refundable deposits
Net cash provided by operating activities
Cash flows from investing activities:
Expenditures for Property, equipment and leasehold improvements
Proceeds from sale of Property, equipment and leasehold improvements
Expenditures for long-term deposits
Net cash used in investing activities
Cash flows from financing activities:
Principal payments on debt and capital lease obligations
Proceeds from capital lease financing
Net borrowings under revolving line of credit
Proceeds from issuances of common stock
Debt issuance costs
Tax payments related to stock-based awards
Excess tax benefit from employee stock plans
Net cash provided by financing activities
Decrease in Cash and cash equivalents
Cash and cash equivalents:
Beginning of period
End of period
Supplemental disclosure of cash flow information:
Cash paid for interest
Cash paid for income taxes, net
Supplemental disclosure of non-cash information:
Year Ended December 31,
2016
2015
2014
$
(320) $
2,218
$
3,077
10,862
96
360
1,087
—
654
(5,082)
(1,614)
(55)
1,515
(501)
442
7,444
9,722
343
876
1,157
(44)
(283)
(7,185)
1,295
1,973
3,151
354
(2,015)
11,562
8,648
213
709
784
(298)
(286)
(371)
(2,185)
(1,011)
(825)
498
958
9,911
(15,722)
75
(925)
(16,572)
(15,653)
412
(933)
(16,174)
(15,783)
254
—
(15,529)
(605)
—
9,198
172
—
(106)
—
8,659
(469)
(1,094)
—
5,737
93
(87)
(151)
44
4,542
(70)
$
$
911
442
667
587
$
$
981
911
629
398
$
$
(604)
841
3,000
488
—
(150)
298
3,873
(1,745)
2,726
981
540
1,187
—
636
Purchases of Property, equipment and leasehold improvements with capital leases $
Purchases of Property, equipment and leasehold improvements included in
Accounts payable at end of period
1,173
$
— $
889
1,334
The accompanying notes are an integral part of these financial statements.
44
Note 1. Nature of Operations
Overview
Craft Brew Alliance, Inc. was formed in 1981 to brew and sell craft beer. We produce, sell and market, on a national basis, innovative
packaged and draft products for the Kona, Widmer Brothers, Redhook, Omission and Square Mile brands at our six company-
owned breweries and operate five brewpubs that promote our products, offer dining and entertainment facilities and sell retail
merchandise. Our common stock trades on the Nasdaq Stock Market under the trading symbol “BREW.”
Our products are distributed domestically in all 50 states to retailers through wholesalers that are aligned with the Anheuser-Busch,
LLC (“A-B”) network. A-B is a significant shareholder. These sales are made pursuant to a Master Distributor Agreement (the
“A-B Distributor Agreement”) with A-B, which, as amended in August 2016, expires in 2028. In August 2016, we also entered
into a contract brewing agreement and an international distribution agreement with A-B.
Under the present terms of the
Distributor Agreement, we distribute our products in substantially all of our markets through
s seamless national and international wholesale distributor networks. As a result of this distribution arrangement, we believe
that, under alcohol beverage laws in a majority of states, these wholesalers own the exclusive right to distribute our beers in their
respective markets if the A-B Distributor Agreement expires or is terminated. A-B’s domestic wholesaler network consists primarily
of independent wholesalers, together with branches owned by A-B. See Note 17 for additional details.
Basis of Presentation
The consolidated financial statements include the accounts of Craft Brew Alliance, Inc. and our wholly owned subsidiaries. All
intercompany transactions and balances are eliminated in consolidation.
Note 2. Significant Accounting Policies
Cash and Cash Equivalents
We maintain cash balances with financial institutions that may exceed federally insured limits. We consider all highly liquid
investments with an original maturity of three months or less to be cash equivalents. As of December 31, 2016 and 2015, we did
not have any cash equivalents.
Under our cash management system, we utilize a controlled disbursement account to fund cash distribution checks presented for
payment by the holder. Checks issued but not yet presented to banks may result in overdraft balances for accounting purposes. As
of December 31, 2016 bank overdrafts of $1.1 million were included in Accounts payable on our Consolidated Balance Sheets.
As of December 31, 2015 there were $2.2 million of bank overdrafts. Changes in bank overdrafts from period to period are reported
in the Consolidated Statements of Cash Flows as a component of operating activities within Accounts payable and Other accrued
expenses.
Accounts Receivable
Accounts receivable primarily consists of trade receivables due from wholesalers and A-B for beer and promotional product sales.
Because of state liquor laws and each wholesaler’s agreement with A-B, we do not have collectability issues related to the sale of
our beer products. Accordingly, we do not regularly provide an allowance for doubtful accounts for beer sales. We have provided
an allowance for promotional merchandise receivables that have been invoiced to the wholesaler, which reflects our best estimate
of probable losses inherent in the accounts. We determine the allowance based on historical customer experience and other currently
available evidence. When a specific account is deemed uncollectible, the account is written off against the allowance. The allowance
for doubtful accounts was $25,000 at both December 31, 2016 and 2015.
Activity related to our allowance for doubtful accounts was immaterial in 2016, 2015 and 2014.
Inventories
Inventories, except for pub food, beverages and supplies, are stated at the lower of standard cost or market. Pub food, beverages
and supplies are stated at the lower of cost or market.
We regularly review our inventories for the presence of obsolete product attributed to age, seasonality and quality. If our review
indicates a reduction in utility below the product’s carrying value, we reduce the product to a new cost basis. We record the cost
of inventory for which we estimate we have more than a twelve-month supply as a component of Intangible and other assets on
our Consolidated Balance Sheets.
45
Property, Equipment and Leasehold Improvements
Property, equipment and leasehold improvements are stated at cost, less accumulated depreciation and accumulated amortization.
Expenditures for repairs and maintenance are expensed as incurred; renewals and betterments are capitalized. Upon disposal of
equipment and leasehold improvements, the accounts are relieved of the costs and related accumulated depreciation or amortization,
and resulting gains or losses are reflected in our Consolidated Statements of Operations.
Depreciation and amortization of property, equipment and leasehold improvements is provided on the straight-line method over
the following estimated useful lives:
Buildings
Brewery equipment
Furniture, fixtures and other equipment
Vehicles
Leasehold improvements
30 – 50 years
10 – 25 years
2 – 10 years
5 years
The lesser of useful life or term of the lease
Valuation of Long-Lived Assets
We evaluate potential impairment of long-lived assets when facts and circumstances indicate that the carrying values of such assets
may be impaired. An evaluation of recoverability is performed by comparing the carrying value of the assets to projected future
undiscounted cash flows. Upon indication that the carrying value of such assets may not be recoverable, we recognize an impairment
loss in the current period in our Consolidated Statements of Operations. There were no impairments recorded during 2016, 2015
or 2014.
Definite-lived intangible assets are amortized using a straight line basis of accounting. Definite-lived intangible assets and their
respective estimated lives are as follows:
Distributor agreements
Non-compete agreements
15 years
5 years
Goodwill
Goodwill is not amortized but rather is reviewed for impairment at least annually, or more frequently if an event occurs or
circumstances change that indicate that the carrying value may not be recoverable. We first make a qualitative assessment of
whether it is more likely than not that a reporting unit’s fair value is less than its carrying amount before applying the two-step
goodwill impairment test. If the conclusion is that it is more likely than not that the fair value of a reporting unit is less than its
carrying amount, we then perform a two-step goodwill impairment test. Under the first step, the fair value of the reporting unit is
compared to its carrying value, and, if an indication of goodwill impairment exists in the reporting unit, the second step of the
impairment test is performed to measure the amount of any impairment loss. Under step two, an impairment loss is recognized
for any excess of the carrying amount of the reporting unit’s goodwill as determined by allocating the fair value of the reporting
unit in a manner similar to a purchase price allocation. The residual fair value after this allocation is the implied fair value of the
reporting unit goodwill. If the fair value of the reporting unit exceeds its carrying value, step two does not need to be performed.
We conduct our annual impairment test as of December 31 of each year and have determined there to be no impairment for any
of the periods presented.
Indefinite-Lived Intangible Assets
Indefinite-lived intangible assets consist primarily of trademarks, domain name and recipes. We evaluate the recoverability of
indefinite-lived intangible assets annually, or more frequently if events or changes in circumstances indicate that the asset might
be impaired, by comparing the carrying amount of the asset to its estimated fair value measured by using discounted cash flows
that the asset is expected to generate. We have determined there to be no impairment for any of the periods presented.
Refundable Deposits on Kegs
We distribute our draft beer in kegs that are owned by us and are reflected in our Consolidated Balance Sheets at cost and are
depreciated over the estimated useful life of the keg. When draft beer is shipped to the wholesaler, we collect a refundable deposit,
presented as a current liability, Refundable deposits, in our Consolidated Balance Sheets. Upon return of the keg to us, the deposit
is refunded to the wholesaler.
We have experienced some loss of kegs and anticipate that some loss will occur in future periods due to the significant volume of
kegs handled by each wholesaler and retailer, the homogeneous nature of kegs owned by most brewers, and the relatively small
deposit collected for each keg when compared with its market value. In order to estimate forfeited deposits attributable to lost
records maintained by other third party vendors and
kegs, we periodically use internal records, records maintained by
46
historical information to estimate the physical count of kegs held by wholesalers and A-B. These estimates affect the amount
recorded as equipment and refundable deposits as of the date of the consolidated financial statements. The actual liability for
refundable deposits may differ from estimates. Our Consolidated Balance Sheets included $6.3 million and $6.4 million at
December 31, 2016 and 2015, respectively, in Refundable deposits on kegs and $10.8 million and $11.0 million, respectively, in
keg equipment, net of accumulated depreciation, included as a component of Property, equipment and leasehold improvements,
net.
Concentrations of Risk
Financial instruments that potentially subject us to credit risk consist principally of Accounts receivable. While wholesalers and
A-B account for substantially all Accounts receivable, this concentration risk is limited due to the number of wholesalers, their
geographic dispersion and state laws regulating the financial affairs of wholesalers of alcoholic beverages.
Comprehensive Income (Loss)
Comprehensive income (loss) includes changes in the fair value of interest rate derivatives that are designated as cash flow hedges.
Revenue Recognition
We recognize revenue from product sales, net of excise taxes, discounts and certain fees we must pay in connection with sales to
a member of the A-B wholesale distributor network, when the products are delivered to the member. A member of the A-B wholesale
or an independent wholesale distributor.
distributor network may be a branch of
We recognize revenue on contract brewing sales when the product is shipped to our contract brewing customer.
We recognize revenue on retail sales at the time of sale and we recognize revenue from events at the time of the event.
We recognize revenue related to non-refundable payments to be received on specified dates throughout a contract term on a straight-
line basis over the life of the related contract or contracts.
Excise Taxes
The federal government levies excise taxes on the sale of alcoholic beverages, including beer. For brewers producing less than
two million barrels of beer per calendar year, the federal excise tax is $7 per barrel on the first 60,000 barrels of beer removed for
consumption or sale during the calendar year, and $18 per barrel for each barrel in excess of 60,000 barrels. Individual states also
impose excise taxes on alcoholic beverages in varying amounts. As presented in our Consolidated Statements of Operations, Sales
reflects the amounts invoiced to A-B, wholesalers and other customers. Excise taxes due to federal and state agencies are not
collected from our customers, but rather are our responsibility. Net sales, as presented in our Consolidated Statements of Operations,
are reduced by applicable federal and state excise taxes.
Taxes Collected from Customers and Remitted to Governmental Authorities
We account for tax assessed by a governmental authority that is directly imposed on a revenue-producing transaction (i.e., sales,
use, value added) on a net (reduction of revenue) basis.
Shipping and Handling Costs
Costs incurred to ship our product are included in Cost of sales in our Consolidated Statements of Operations.
Advertising Expenses
Advertising costs, consisting of television, radio, print, outdoor advertising, on-line and social media, sponsorships, trade events,
promotions and printed product information, as well as costs to produce these media, are expensed as incurred. The costs associated
with point of sale display items and related promotional merchandise are inventoried and charged to expense when first used. For
the years ended December 31, 2016, 2015 and 2014, we recognized costs for all of these activities totaling $14.6 million, $16.2
million and $15.0 million, respectively, which are reflected as Selling, general and administrative expenses in our Consolidated
Statements of Operations.
Advertising expenses frequently involve the local wholesaler sharing in the cost of the program. Reimbursements from wholesalers
for advertising and promotion activities are recorded as a reduction to Selling, general and administrative expenses in our
Consolidated Statements of Operations. Pricing discounts to wholesalers are recorded as a reduction of Sales in our Consolidated
Statements of Operations.
47
Stock-Based Compensation
The fair value of restricted stock awards is determined based on the number of shares granted and the quoted price of our common
stock on the date of grant. The fair value of stock option awards is estimated at the grant date as calculated by the Black-Scholes-
Merton (“BSM”) option-pricing model. The BSM model requires various judgmental assumptions including expected volatility
and option life.
The estimated fair value of stock-based awards is recognized as compensation expense over the vesting period of the award, net
of estimated forfeitures. We estimate forfeitures of stock-based awards based on historical experience and expected future activity.
The estimated fair value of performance-based stock awards is recognized over the service period based on an assessment of the
probability that performance goals will be met. We re-measure the probability of achieving the performance goals during each
reporting period. In future reporting periods, if we determine that performance goals are not probable of occurrence, no additional
compensation expense will be recognized and any previously recognized compensation expense would be reversed.
Legal Costs
We are a party to legal proceedings arising in the normal course of business. We accrue for certain legal costs, including attorney
fees, and potential settlement claims related to various legal proceedings that are estimable and probable. If not estimable and
probable, legal costs are expensed as incurred as a component of Selling, general and administrative expenses.
Income Taxes
Deferred income taxes are established for the difference between the financial reporting and income tax basis of assets and liabilities
as well as operating loss and tax credit carryforwards. Deferred tax assets are reduced by a valuation allowance when, in the
opinion of management, it is more likely than not that some portion of the deferred tax assets will not be realized. Deferred tax
assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred taxes of a change in tax rates is recognized in income
in the period that includes the enactment date.
We recognize the benefits of tax return positions when it is determined that the positions are “more-likely-than-not” to be sustained
by the taxing authority. Interest and penalties accrued on unrecognized tax benefits are recorded as tax expense in the period
incurred. At December 31, 2016 and 2015, we did not have any unrecognized tax benefits or any interest and penalties accrued
on unrecognized tax benefits.
Segment Information
Our chief operating decision maker monitors Net sales and gross margins of our Beer Related operations and our Brewpubs
operations. Beer Related operations include the brewing operations and related domestic and international beer and cider sales of
our Kona, Widmer Brothers, Redhook and Omission beer brands and Square Mile cider brand. Brewpubs operations primarily
include our brewpubs, some of which are located adjacent to our Beer Related operations. We do not track operating results beyond
the gross margin level or our assets on a segment level.
Earnings per Share
Basic earnings per share is computed on the basis of the weighted average number of shares that were outstanding during the
period. Diluted earnings per share include the dilutive effect of common share equivalents calculated under the treasury stock
method. Performance-based restricted stock grants are included in basic and diluted earnings per share when the underlying
performance metrics have been met.
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America
requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure
of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during
the reporting period. We base our estimates on historical experience and on various assumptions that are believed to be reasonable
under the circumstances at the time. Actual results could differ from those estimates under different assumptions or conditions.
48
Note 3. Recent Accounting Pronouncements
ASU 2017-04
In January 2017, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2017-04,
"Intangibles - Goodwill and Other (Topic 350) - Simplifying the Test for Goodwill Impairment." ASU 2017-04 simplifies the
subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test. An entity should perform its annual,
or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount, and recognize an
impairment charge for the amount by which the carrying amount exceeds the reporting unit's fair value, if applicable. The loss
recognized should not exceed the total amount of goodwill allocated to the reporting unit. The same impairment test also applies
to any reporting unit with a zero or negative carrying amount. An entity still has the option to perform the qualitative assessment
for a reporting unit to determine if the quantitative impairment test is necessary. ASU 2017-04 is effective for fiscal years, including
interim periods within those fiscal years, beginning after December 15, 2019, on a prospective basis. Early adoption is permitted
for interim or annual goodwill impairment tests performed after January 1, 2017. We do not expect the adoption of ASU 2017-04
to have a material effect on our financial position, results of operations or cash flows.
ASU 2016-15
In August 2016, the FASB issued ASU 2016-15, "Statement of Cash Flows (Topic 230) - Classification of Certain Cash Receipts
and Cash Payments." ASU 2016-15 addresses eight specific cash flow issues and how they should be reported on the statement
of cash flows. ASU 2016-15 is effective for annual periods beginning after December 15, 2017, and interim periods within those
annual periods, with early adoption permitted. We do not expect the adoption of ASU 2016-15 to have a material effect on our
financial position, results of operations or cash flows.
ASU 2016-13
In June 2016, the FASB issued ASU 2016-13, "Financial Instruments - Credit Losses (Topic 326)." ASU 2016-13 addresses
accounting for credit losses for assets that are not measured at fair value through net income on a recurring basis. ASU 2016-13
is effective for annual periods beginning after December 15, 2019, and interim periods within those annual periods, with early
adoption permitted for fiscal years beginning after December 15, 2018. We do not expect the adoption of ASU 2016-13 to have
a material effect on our financial position, results of operations or cash flows.
ASU 2016-09
In March 2016, the FASB issued ASU 2016-09, "Compensation - Stock Compensation - Improvements to Employee Share-Based
Payment Accounting." ASU 2016-09 simplifies the accounting for several aspects of the accounting for share-based payment
transactions, including the income tax consequences, classification of awards as either equity or liabilities and classification on
the statement of cash flows. The early adoption of ASU 2016-09 in the second quarter of 2016 did not have a material effect on
our financial position, results of operations or cash flows.
ASU 2016-02
In February 2016, the FASB issued ASU 2016-02, "Leases." ASU 2016-02 increases transparency and comparability among
organizations by recognizing lease assets and lease liabilities on the balance sheet and requires disclosing key information about
leasing arrangements. ASU 2016-02 is effective for annual periods beginning after December 15, 2018, and interim periods within
those annual periods. We are still evaluating any potential impact that adoption of ASU 2016-02 may have on our financial position,
results of operations or cash flows.
ASU 2016-01
In January 2016, the FASB issued ASU 2016-01, “Financial Instruments - Overall (Subtopic 825-10).” ASU 2016-01 enhances
the reporting model for financial instruments to provide users of financial statements with more decision-useful information by
addressing certain aspects of recognition, measurement, presentation and disclosure of financial instruments. The amendments
simplify certain requirements and also reduce diversity in current practice for other requirements. ASU 2016-01 is effective for
public companies for fiscal years beginning after December 15, 2017, including interim periods within those fiscal years. Except
for the early application guidance specifically allowed in ASU 2016-01, early adoption is not permitted. We do not expect the
adoption of ASU 2016-01 to have a material effect on our financial position, results of operations or cash flows.
49
ASU 2015-17
In November 2015, the FASB issued ASU 2015-17, “Income Taxes (Topic 740) - Balance Sheet Classification of Deferred Taxes.”
ASU 2015-17 simplifies the presentation of deferred income taxes, and requires that deferred tax liabilities and assets be classified
as noncurrent in a classified statement of financial position. The amendments apply to all entities that present a classified statement
of financial position and aligns the presentation of deferred income tax assets and liabilities with International Financial Reporting
Standards. ASU 2015-17 is effective for public companies for fiscal years beginning after December 15, 2016, including interim
periods within those fiscal years. Early application is permitted. We do not expect the adoption of ASU 2015-17 to have a material
effect on our financial position, results of operations or cash flows.
ASU 2015-15
In August 2015, the FASB issued ASU 2015-15, “Interest - Imputation of Interest (Subtopic 835-30).” ASU 2015-15 provides
guidance as to the presentation and subsequent measurement of debt issuance costs associated with line of credit arrangements.
The amendments are effective for financial statements issued for fiscal years, and interim periods within those fiscal years, beginning
after December 15, 2015. The amendments are to be applied on a retrospective basis, wherein the balance sheet of each individual
period presented is adjusted to reflect the period-specific effects of applying the new guidance. The adoption of ASU 2015-15 did
not have a material effect on our financial position, results of operations or cash flows.
ASU 2014-09, ASU 2016-10 and ASU 2016-12
In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers (Topic 606).” ASU 2014-09, as
amended, affects any entity using U.S. GAAP that either enters into contracts with customers to transfer goods or services or enters
into contracts for the transfer of nonfinancial assets unless those contracts are within the scope of other standards (e.g., insurance
contracts or lease contracts). ASU 2014-09, as amended, is effective for fiscal years, and interim periods within those fiscal years,
beginning after December 15, 2017. We are still evaluating but do not expect the adoption of ASU 2014-09 to have a material
effect on our financial position, results of operations or cash flows.
In April 2016, the FASB issued ASU 2016-10, "Revenue from Contracts with Customers (Topic 606) - Identifying Performance
Obligations and Licensing." ASU 2016-10 clarifies aspects of Topic 606 related to identifying performance obligations and the
licensing implementation guidance, while retaining the related core principles for those areas. The effective date and transition
requirements for ASU 2016-10 are the same as the effective date and transition requirements in Topic 606 (ASU 2014-09). We
are still evaluating but do not expect the adoption of ASU 2016-10 to have a material effect on our financial position, results of
operations or cash flows.
In May 2016, the FASB issued ASU 2016-12, "Revenue from Contracts with Customers (Topic 606) - Narrow-Scope Improvements
and Practical Expedients." ASU 2016-12 clarifies aspects of Topic 606 related to the guidance on assessing collectibility,
presentation of sales taxes, non-cash consideration, and completed contracts and contract modifications. The effective date and
transition requirements for ASU 2016-12 are the same as the effective date and transition requirements in Topic 606 (ASU 2014-09).
We are still evaluating but do not expect the adoption of ASU 2016-12 to have a material effect on our financial position, results
of operations or cash flows.
Note 4. Inventories
Inventories consisted of the following (in thousands):
Raw materials
Work in process
Finished goods
Packaging materials
Promotional merchandise
Pub food, beverages and supplies
December 31,
2016
2015
$
$
6,947
2,996
6,601
567
1,353
627
19,091
$
$
5,468
3,822
6,109
727
1,477
697
18,300
Work in process is beer held in fermentation tanks prior to the filtration and packaging process.
50
Note 5. Other Current Assets
Other current assets consisted of the following (in thousands):
Prepaid property taxes
Prepaid insurance
Income tax receivable
Other
Note 6. Property, Equipment and Leasehold Improvements
Property, equipment and leasehold improvements consisted of the following (in thousands):
Brewery equipment
Buildings
Land and improvements
Furniture, fixtures and other equipment
Leasehold improvements
Vehicles
Construction in progress
Less accumulated depreciation and amortization
December 31,
2016
2015
421
448
68
1,558
2,495
$
$
393
411
82
1,553
2,439
December 31,
2016
2015
113,460
56,477
7,606
19,192
9,786
125
11,760
218,406
(96,436)
121,970
$
$
104,284
56,414
7,606
16,688
8,477
125
9,457
203,051
(86,184)
116,867
$
$
$
$
51
Note 7. Goodwill and Intangible and Other Assets
Goodwill
Goodwill totaled $12.9 million at both December 31, 2016 and 2015 and there were no changes to the goodwill balance during
2016, 2015 or 2014. There are no impairment losses netted against the goodwill balance.
Intangible and Other Assets
Intangible and other assets and the related accumulated amortization are as follows (in thousands):
Trademarks and domain name
Recipes
Distributor agreements
Accumulated amortization
Non-compete agreements
Accumulated amortization
Other
Accumulated amortization
Intangible assets, net
Promotional merchandise
Deposits
Intangible and other assets, net
December 31,
2016
2015
$
$
14,429
700
2,200
(1,247)
953
440
(440)
—
348
(228)
120
16,202
1,106
2,174
19,482
$
$
14,429
700
2,200
(1,100)
1,100
440
(440)
—
348
(202)
146
16,375
761
933
18,069
Amortization expense was as follows (in thousands):
Amortization expense
Year Ended December 31,
2015
2014
2016
$
199
$
222
$
241
Estimated amortization expense to be recorded for the next five fiscal years and thereafter is as follows (in thousands):
2017
2018
2019
2020
2021
Thereafter
$
$
191
172
172
170
148
220
1,073
52
Note 8. Debt and Capital Lease Obligations
Long-term debt and capital lease obligations consisted of the following (in thousands):
Term loan, due September 30, 2023
Line of credit, due November 30, 2020
Capital lease obligations for equipment
Less current portion
December 31,
2016
2015
$
$
9,653
17,975
1,635
29,263
(1,317)
27,946
$
$
10,044
8,777
677
19,498
(507)
18,991
Required principal payments on outstanding debt obligations as of December 31, 2016 for the next five years and thereafter are
as follows (in thousands):
2017
2018
2019
2020
2021
Thereafter
Amount representing interest
Term
Loan
Line of
Credit
Capital
Lease
Obligations
$
$
408
422
442
459
477
7,445
9,653
$
$
— $
—
—
17,975
—
—
17,975
$
932
231
231
231
68
—
1,693
(58)
1,635
Term Loan and Line of Credit
We have a loan agreement (as amended, the “Loan Agreement”) with Bank of America, N.A. ("BofA"), which presently comprises
a $40.0 million revolving line of credit (“Line of Credit”), including provisions for cash borrowings and up to $2.5 million notional
amount of letters of credit, and a $10.1 million term loan (“Term Loan”). We may draw upon the Line of Credit for working capital
and general corporate purposes until expiration on November 30, 2020. The maturity date of the Term Loan is September 30,
2023. At December 31, 2016, we had $9.7 million outstanding on our Term Loan and $18.0 million outstanding under the Line
of Credit.
Under the Loan Agreement, interest accrues at an annual rate based on the London Inter-Bank Offered Rate (“LIBOR”) Daily
Floating Rate plus a marginal rate. The marginal rate varies from 0.75% to 1.75% for the Line of Credit and Term Loan based on
our funded debt ratio. At December 31, 2016, our marginal rate was 0.75% resulting in an annual interest rate of 1.75%.
The Loan Agreement authorizes acquisitions within the same line of business as long as we remain in compliance with the financial
covenants of the Loan Agreement and there is at least $5.0 million of availability remaining on the Line of Credit following the
acquisition.
Under the Loan Agreement, a quarterly fee on the unused portion of the Line of Credit, including the undrawn amount of the
related standby letter of credit, varies from 0.15% to 0.30% based upon our funded debt ratio.
At December 31, 2016, the quarterly fee was 0.15% and the fee totaled the following (in thousands):
Loan Agreement fee
Year Ended December 31,
2015
2014
2016
$
36
$
24
$
33
An annual fee is payable in advance on the notional amount of each standby letter of credit issued and outstanding multiplied by
an applicable rate ranging from 0.75% to 1.75%. We had no letters of credit outstanding during 2016, 2015 or 2014.
53
We were in compliance with all applicable contractual financial covenants of the Loan Agreement at December 31, 2016. These
financial covenants under the Loan Agreement are measured on a trailing four-quarter basis. We are required to maintain a funded
debt ratio of up to 4.0 to 1 and a fixed charge coverage ratio above 1.20 to 1. The funded debt ratio maximum is reduced to 3.5 to
1 on January 1, 2017 and 3.0 to 1 on January 1, 2018.
The Loan Agreement is secured by substantially all of our personal property and fixtures and by our Oregon brewery. In addition,
we are permitted to declare or pay dividends, repurchase outstanding common stock or incur additional debt, subject to limitations.
We are restricted from entering into any agreement that would result in a change in control.
Promissory Notes Payable to Individual Lenders
We assumed an obligation for three promissory notes signed in connection with the acquisition of commercial real estate related
to our Portland, Oregon brewery. These notes were separately executed with three individuals, but with substantially the same
terms and conditions. Each promissory note was secured by a deed of trust on the commercial real estate. The notes bore a fixed
interest rate of 24% per annum through June 30, 2010, after which time the rate increased to 26.9% per annum as a result of a
one-time adjustment reflecting the change in the consumer price index from the date of issue, July 1, 2005, to July 1, 2010. The
promissory notes were carried at the total of stated value plus a premium reflecting the difference between our incremental
borrowing rate and the stated note rate. The effective interest rate for each note was 6.31%. Each note matured on July 1, 2015
and, accordingly, no amounts were outstanding at December 31, 2016 or December 31, 2015.
Note with Affiliated Party
In connection with the acquisition of Kona Brewing Company (“KBC”), we assumed an obligation for a promissory note payable
(“Related Party Note”) to a counterparty that was a significant KBC shareholder and remains a shareholder of Craft Brew Alliance,
Inc. The Related Party Note was secured by the equipment comprising a photovoltaic cell generation system (“photovoltaic
system”) installed at our brewery located in Kailua-Kona, Hawaii. Accrued interest on the Related Party Note was due and payable
monthly at a fixed interest rate of 4.75%, with monthly loan payments of $16,129. Any unpaid principal balance and unpaid
accrued interest under the Related Party Note was due and payable on November 15, 2014. Accordingly, as of December 31, 2016
and 2015, no amounts remained due pursuant to the Related Party Note.
Note 9. Derivative Financial Instruments
Interest Rate Swap Contracts
Our risk management objectives are to ensure that business and financial exposures to risk that have been identified and measured
are minimized using the most effective and efficient methods to reduce, transfer and, when possible, eliminate such exposures.
Operating decisions contemplate associated risks and management strives to structure proposed transactions to avoid or reduce
risk whenever possible.
We have assessed our vulnerability to certain business and financial risks, including interest rate risk associated with our variable-
rate long-term debt. To mitigate this risk, effective January 23, 2014, we entered into an interest rate swap contract with BofA for
75% of the Term Loan balance, to hedge the variability of interest payments associated with our variable-rate borrowings under
our Term Loan with BofA. The Term Loan contract and the interest rate swap terminate on September 30, 2023. The Term Loan
contract had a total notional value of $7.2 million as of December 31, 2016. Through this swap agreement, we pay interest at a
fixed rate of 2.86% and receive interest at a floating-rate of the one-month LIBOR, which was 0.72% at December 31, 2016.
On November 25, 2015, we entered into a $9.1 million notional amount interest rate swap agreement effective January 4, 2016,
which expires January 1, 2019, to hedge the variability of interest payments associated with our variable-rate borrowings on our
line of credit. The notional amount fluctuates based on a predefined schedule based on our anticipated borrowings. Through this
swap agreement, we pay interest at a fixed rate of 1.28% and receive interest at a floating-rate of the one-month LIBOR, which
was 0.72% at December 31, 2016. Since the interest rate swap hedges the variability of interest payments on variable rate debt
with similar terms, it qualifies for cash flow hedge accounting treatment.
As of December 31, 2016, unrealized net losses of $424,000 were recorded in Accumulated other comprehensive loss as a result
of these hedges. The effective portion of the gain or loss on the derivatives is reclassified into Interest expense in the same period
during which we record Interest expense associated with the related debt. There was no hedge ineffectiveness during 2016, 2015
or 2014.
54
The fair value of our derivative instruments is as follows (in thousands):
Fair value of interest rate swaps
$
(424) $
(569)
December 31,
2016
2015
The effect of our interest rate swap contracts that were accounted for as derivative instruments on our Consolidated Statements
of Operations was as follows (in thousands):
Derivatives in Cash
Flow Hedging
Relationships
Year Ended
December 31,
2016
2015
2014
Amount of Gain (Loss)
Recognized in Accumulated
OCI (Effective Portion)
Location of Loss Reclassified
from Accumulated OCI into
Income (Effective Portion)
Amount of Loss Reclassified
from Accumulated OCI into
Income (Effective Portion)
$
$
$
(145)
(66)
(503)
Interest expense
Interest expense
Interest expense
$
$
$
292
209
205
See also Note 10.
Note 10. Fair Value Measurements
Factors used in determining the fair value of our financial assets and liabilities are summarized into three broad categories:
• Level 1 – quoted prices in active markets for identical securities as of the reporting date;
• Level 2 – other significant directly or indirectly observable inputs, including quoted prices for similar securities, interest
rates, prepayment speeds and credit risk; and
• Level 3 – significant inputs that are generally less observable than objective sources, including our own assumptions in
determining fair value.
The factors or methodology used for valuing securities are not necessarily an indication of the risk associated with investing in
those securities.
The following tables summarize liabilities measured at fair value on a recurring basis (in thousands):
Fair Value at December 31, 2016
Interest rate swap
Fair Value at December 31, 2015
Interest rate swap
$
$
Level 1
Level 2
Level 3
Total
— $
(424) $
— $
(424)
— $
(569) $
— $
(569)
We did not have any assets measured at fair value on a recurring basis at December 31, 2016 or December 31, 2015.
The fair value of our interest rate swap was based on quarterly statements from the issuing bank. There were no changes to our
valuation techniques during 2016, 2015 or 2014.
We believe the carrying amounts of Cash and cash equivalents, Accounts receivable, Other current assets, Accounts payable,
Accrued salaries, wages and payroll taxes, and Other accrued expenses are a reasonable approximation of the fair value of those
financial instruments because of the nature of the underlying transactions and the short-term maturities involved.
We had fixed-rate debt outstanding as follows (in thousands):
Fixed-rate debt on balance sheet
Estimated fair value of fixed-rate debt
55
December 31,
2016
2015
$
$
935
993
$
$
676
706
We calculate the estimated fair value of our fixed-rate debt using a discounted cash flow methodology. Using estimated current
interest rates based on a similar risk profile and duration (Level 2), the fixed cash flows are discounted and summed to compute
the fair value of the debt.
Note 11. Segment Results and Concentrations
Net sales, Gross profit and gross margin information by segment was as follows (dollars in thousands):
2016
Net sales
Gross profit
Gross margin
2015
Net sales
Gross profit
Gross margin
2014
Net sales
Gross profit
Gross margin
Beer
Related
173,657
55,667
32.1%
176,343
58,610
33.2%
173,687
55,174
31.8%
$
$
$
$
$
$
$
$
$
$
$
$
Brewpubs
28,850
3,932
13.6%
27,825
3,586
12.9%
26,335
3,536
13.4%
$
$
$
$
$
$
Total
202,507
59,599
29.4%
204,168
62,196
30.5%
200,022
58,710
29.4%
The segments use many of the same assets. For internal reporting purposes, we do not allocate assets by segment and, therefore,
no asset by segment information is provided to our chief operating decision maker.
In preparing this financial information, certain expenses were allocated between the segments based on management estimates,
while others were based on specific factors such as headcount. These factors can have a significant impact on the amount of Gross
profit for each segment. While we believe we have applied a reasonable methodology, assignment of other reasonable cost
allocations to each segment could result in materially different segment Gross profit.
Sales to wholesalers through the A-B Distributor Agreement represented the following percentage of our Sales:
Year Ended December 31,
2015
2014
2016
77.8%
81.2%
82.1%
Receivables from A-B represented the following percentage of our Accounts receivable balance:
December 31,
2016
2015
66.6%
66.4%
All of our long-term assets are located in the U.S. and Sales outside of the U.S. are insignificant.
Note 12. Stock-Based Plans and Stock-Based Compensation
We maintain several stock incentive plans under which stock-based awards are, or have been, granted to employees and non-
employee directors. We issue new shares of common stock upon exercise or settlement of the stock-based awards. All of our stock
plans are administered by the Compensation Committee of our Board of Directors, which determines the grantees, the number of
shares of common stock for which awards may be exercised or settled and the exercise or grant prices of such shares, among other
terms and conditions of stock-based awards under our stock-based plans.
With the approval of the 2014 Stock Incentive Plan (the “2014 Plan”) in May 2014, no further grants of stock-based awards may
be made under our 2010 Stock Incentive Plan (the “2010 Plan”). However, the provisions of the 2010 Plan will remain in effect
56
until all outstanding awards are exercised, settled or terminated. Shares subject to terminated awards under the 2010 Plan are not
added to the pool of shares available for grant pursuant to the 2014 Plan.
Shares to be issued upon the exercise of stock options and the vesting of stock awards will come from newly issued shares.
2014 Stock Incentive Plan
The 2014 Plan provides for grants of stock options, restricted stock, restricted stock units ("RSUs"), performance awards and stock
appreciation rights, as well as other stock-based awards. While incentive stock options may only be granted to employees, awards
other than incentive stock options may be granted to employees, non-employee directors and outside consultants. Options granted
to our employees were generally subject to a five-year vesting period until 2015 when the vesting period changed to four years.
Vested options generally remain exercisable for ten years following the date of grant. RSUs generally vest over a period of three
years. The exercise price of stock options must be at least equal to the fair market value per share of our common stock on the
date of grant. A maximum of 1,000,000 shares of common stock are authorized for issuance under the 2014 Plan. As of December 31,
2016, there were 420,939 shares available for future awards pursuant to the 2014 Plan.
Terms of awards granted pursuant to the 2010 Plan and predecessor plans were similar to the terms of awards granted pursuant to
the 2014 Plan.
Stock-Based Compensation
Certain information regarding our stock-based compensation was as follows (in thousands, except per share amounts):
Weighted average per share fair value of stock options granted
Intrinsic value of stock options exercised
Intrinsic value of fully-vested stock awards granted
Year Ended December 31,
2015
2014
2016
$
$
4.06
223
944
$
7.68
92
42
6.89
932
288
Stock-based compensation expense was recognized in our Consolidated Statements of Operations as follows (in thousands):
Selling, general and administrative expense
Cost of sales
Total stock-based compensation expense
Year Ended December 31,
2015
2014
2016
$
$
1,005
82
1,087
$
$
1,074
83
1,157
$
$
666
118
784
We amortize stock-based compensation on a straight-line basis over the vesting period of the individual awards, which is the
requisite service period, with estimated forfeitures considered.
At December 31, 2016, we had total unrecognized stock-based compensation expense of $2.0 million, which will be recognized
over the weighted average remaining vesting period of 2.4 years.
The following weighted average assumptions were utilized in determining fair value pursuant to the Black-Scholes option pricing
model:
Risk-free interest rate
Dividend yield
Expected life
Volatility
Year Ended December 31,
2015
2014
2016
1.66%
—%
6.81 years
51.70%
1.87%
—%
6.72 years
61.50%
2.11%
—%
7.34 years
60.20%
The risk-free rate used is based on the U.S. Treasury yield curve over the estimated term of the options granted. Expected lives
were estimated based on historical exercise data. The expected volatility is calculated based on the historical volatility of our
common stock.
57
Stock-Based Awards Plan Activity
Stock Option Activity
Stock option activity for the year ended December 31, 2016 was as follows:
Outstanding at December 31, 2015
Granted
Exercised
Canceled
Outstanding at December 31, 2016
Certain information regarding options outstanding as of December 31, 2016 was as follows:
Number
Weighted average exercise price
Aggregate intrinsic value
Weighted average remaining contractual term
Options
Outstanding
370,640
141,000
(21,888)
(49,505)
440,247
Weighted
Average
Exercise Price
10.68
$
7.69
8.62
10.50
9.83
Options
Outstanding
440,247
9.83
3,113,000
7.8 years
$
$
$
$
Options
Exercisable
136,710
10.00
944,000
6.7 years
Restricted Stock Unit Activity
During 2016, we granted 52,503 RSUs with a weighted average grant date fair value of $7.69 per share to selected officers and
members of our executive team. The RSUs vest on March 31, 2019, provided that the participant continues to be employed through
that date.
Performance-Based Stock Awards Activity
We granted performance-based stock awards to selected executives in each of the past six years. Performance goals for the 2016
awards are tied to target amounts of the compounded-average growth rates of Net Sales and average adjusted EBITDA margin
over a three-year performance period. The awards outstanding at December 31, 2016 will vest from zero to 125% of the targeted
number of performance shares.
For the 2011 grant, 50% of the target number of performance shares were earned in 2014 and, for the 2012 grant, 46% of the target
number of performance shares were earned in 2015. No shares were earned for the 2013 grant and we do not expect any shares
to be earned pursuant to the 2014 grant due to failure to meet the specified performance goals. Awards, if earned, are paid in shares
of our common stock.
Cumulative activity related to performance-based awards during the year ended December 31, 2016 was as follows (in shares):
Weighted
Average
Grant
Date Fair
Value Per
Share
$
11.56
7.69
10.70
10.12
9.61
Awards
Expected
to Vest
143,782
122,503
(12,561)
(64,021)
189,703
Awards expected to vest as of January 1, 2016
Granted
Canceled due to termination of employee
Not expected to vest due to failure to meet performance goals
Awards expected to vest as of December 31, 2016
58
Stock Grants
On the date of our Annual Meeting of Shareholders, each non-employee director receives an annual grant of fully-vested shares
of our common stock with a fair value of $40,000, except for the chairman whose grant has a fair value of $67,500. The 2016
grants included 4,908 fully-vested shares of common stock granted to each of our seven non-employee directors, except for the
chairman who received 8,283 shares, for a total of 37,731 shares. In April and December 2016, a total of 11,520 and 3,817 shares,
respectively, with a total grant date fair value of $231,000, were issued to certain of our full-time non-executive employees.
Note 13. Earnings Per Share
The following table reconciles shares used for basic and diluted earnings per share ("EPS") and provides other information (in
thousands):
Weighted average common shares used for basic EPS
Dilutive effect of stock-based awards
Shares used for diluted EPS
Year Ended December 31,
2015
2014
2016
19,225
—
19,225
19,152
23
19,175
19,038
88
19,126
Stock-based awards not included in diluted per share calculations as they
would be antidilutive (in thousands)
221
241
85
Note 14. Income Taxes
All of our income is generated in the U.S. The components of income tax expense were as follows (in thousands):
Year Ended December 31,
2015
2014
2016
Current federal
Current state
Deferred federal
Deferred state
$
$
(378) $
32
(346)
285
75
360
14
$
491
133
624
728
148
876
1,500
$
$
1,079
234
1,313
595
114
709
2,022
Income tax expense differs from the amount computed by applying the statutory federal income tax rate to income before income
taxes as follows (in thousands):
Year Ended December 31,
2015
2014
2016
Provision at U.S. statutory rate
State taxes, net of federal benefit
Permanent differences, primarily meals and entertainment
Stock-based compensation
Domestic production activities deduction
Tax credits
$
$
(104) $
49
264
(41)
(20)
(134)
14
$
1,264
182
250
—
(63)
(133)
1,500
$
$
1,734
217
304
—
(113)
(120)
2,022
59
Significant components of our deferred tax assets and liabilities were as follows (in thousands):
Deferred tax assets
Net operating losses and alternative minimum tax credit carryforwards
Accrued salaries and severance
Other
Deferred tax liabilities
Property, equipment and leasehold improvements
Intangible assets
Other
December 31,
2016
2015
$
$
$
496
1,207
1,615
3,318
372
1,396
1,208
2,976
(15,194)
(6,112)
(193)
(21,499)
(18,181) $
(14,351)
(6,153)
(236)
(20,740)
(17,764)
As of December 31, 2016, included in our net operating losses and alternative minimum tax credit carryforwards were the following
(in thousands):
State NOLs, tax-effected
Federal alternative minimum tax credit carryforwards
Federal employer FICA tip credit carryforward
$
$
$
32
348
116
In assessing the realizability of our deferred tax assets, we consider future taxable income expected to be generated by the projected
differences between financial statement depreciation and tax depreciation, cumulative earnings generated to date and other evidence
available to us. Based upon this consideration, we assessed that all of our deferred taxes are more likely than not to be realized,
and, as such, we have not recorded a valuation allowance as of December 31, 2016 or 2015.
There were no unrecognized tax benefits as of December 31, 2016 or 2015 and we do not anticipate significant changes to our
unrecognized tax benefits within the next twelve months.
Our major tax jurisdictions include U.S. federal and various U.S. states. Tax years that remain open for examination by the Internal
Revenue Service ("IRS") include the years from 2012 through 2015. Tax years remaining open in states where we have a significant
presence range from 2011 to 2015. In addition, tax years 2003 and 2008 are eligible for examination by the IRS and state tax
jurisdictions due to our utilization of the NOLs generated in these tax years in our tax returns.
60
Note 15. Employee Benefit Plans
We sponsor a defined contribution 401(k) plan for all employees 18 years or older. Employee contributions may be made on a
before-tax basis, limited by IRS regulations. For the years ended December 31, 2016, 2015 and 2014, we matched 50% of the
employee’s contributions up to 6% of eligible compensation. Eligibility for the matching contribution in all years began after the
participant had worked a minimum of three months. Our matching contributions to the plan vest ratably over five years of service
by the employee. During 2016, 2015 and 2014, we used approximately $198,000, $17,000 and $165,000, respectively, of previously
forfeited matching contributions to fund current matching contributions, which decreased expense for the corresponding periods.
We recognized expense associated with matching contributions as follows (in thousands):
Year Ended December 31,
2015
2014
2016
401(k) expense
$
882
$
817
$
632
Note 16. Commitments and Contingencies
General
We are subject to various claims and pending or threatened lawsuits in the normal course of business. We are not currently party
to any claims or legal proceedings that management believes are reasonably probable to have a material adverse effect on our
financial position, results of operations or cash flows.
Operating Leases
We lease office space, restaurant and production facilities, warehouse and storage space, land and equipment under operating
leases that expire at various dates through the year ending December 31, 2064. Certain leases contain renewal options for varying
periods and escalation clauses for adjusting rent to reflect changes in price indices. Certain leases require us to pay for insurance,
taxes and maintenance applicable to the leased property. Under the terms of the land lease for our New Hampshire Brewery, we
hold a first right of refusal to purchase the property should the lessor decide to sell the property.
Minimum aggregate future lease payments under non-cancelable operating leases as of December 31, 2016 are as follows (in
thousands):
2017
2018
2019
2020
2021
Thereafter
$
$
8,836
1,965
1,921
1,587
1,272
22,531
38,112
Rent expense under all operating leases, including short-term rentals as well as cancelable and noncancelable operating leases,
gross, was as follows (in thousands):
Year Ended December 31,
2015
2014
2016
Rent expense
$
2,613
$
2,042
$
2,323
We sub-lease corporate office space to an unrelated party pursuant to a 5-year lease that began in February 2011. In December
2014, the lease agreement was amended to extend the lease through 2025, with an option to cancel in 2020 with 180 days’ written
notice and a fee of $150,000. We recognized rental income related to the sublease, which was recorded as an offset to rent expense
in our Consolidated Statements of Operations, as follows (in thousands):
Rental income
$
369
$
369
$
269
61
Year Ended December 31,
2015
2014
2016
Future minimum lease rentals pursuant to this agreement as of December 31, 2016 are as follows (in thousands):
2017
2018
2019
2020
2021
Thereafter
$
$
369
369
369
369
369
1,480
3,325
We lease our headquarters office space, restaurant and storage facilities located in Portland, land and certain equipment from two
limited liability companies, both of whose members include our former Board Chair, who is also a significant shareholder, and
his brother, who continues to be employed by us. Lease payments to these lessors were as follows (in thousands) and are included
in the Rent expense under all operating leases above:
Year Ended December 31,
2015
2014
2016
$
120
$
120
$
125
The lease for the headquarters office space and restaurant facility expires in 2034, with an extension at our option for two 10-year
periods, while the lease for the other facilities, land and equipment expires in 2017 with an extension at our option for two 5-year
periods. We hold a right to purchase the headquarters office space and restaurant facility at the greater of $2.0 million or the fair
market value of the property as determined by a contractually established appraisal method. The right to purchase is not valid in
the final year of the lease term or in each of the final years of the renewal terms, as applicable. All lease terms are considered to
be arm’s-length.
We hold lease and sublease obligations for certain office space and the land underlying the brewery and pub location in Kona,
Hawaii, with a company whose owners include a shareholder who owns more than 5% of our common stock and a former
nonexecutive officer whose employment ended in 2015. The sublease contracts expire on various dates through 2020, with an
extension at our option for two 5-year periods. Lease payments to this lessor were as follows (in thousands) and are included in
the Rent expense under all operating leases above:
Year Ended December 31,
2015
2014
2016
$
554
$
524
$
499
All lease terms are considered to be arm’s-length. In December 2015, related to the execution of the long-term land lease with an
unrelated third party for our new Kona brewery, we also paid approximately $100,000 to the lessor described above to acquire
their right of first refusal on the land lease from the unrelated third party.
Purchase and Sponsorship Commitments
We periodically enter into commitments to purchase certain raw materials in the normal course of business. Furthermore, we have
entered into purchase commitments and commodity contracts to ensure we have the necessary supply of malt and hops to meet
future production requirements. Certain of the malt and hop commitments are for crop years through 2021. We believe that malt
and hop commitments in excess of future requirements, if any, will not have a material impact on our financial condition or results
of operations. We may take delivery of the commodities in excess of our requirements or make payments against the purchase
commitments earlier than contractually obligated, which means our cash outlays in any particular year may exceed or be less than
the commitment amount disclosed.
In certain cases, we have executed agreements with selected vendors to source our requirements for specific malt and hop varieties
for the years ending December 31, 2017, 2018, 2019, 2020 and 2021; however, either the quantity to be delivered or the full price
for the commodity has not been established at the present time. To the extent the commitment is not measurable or has not been
fixed, that portion of the commitment has been excluded from the table below.
We have entered into multi-year sponsorship and promotional commitments with certain professional sports teams and
entertainment companies. Generally, in exchange for our sponsorship consideration, we post signage and provide other promotional
materials at the site or the event. The terms of these sponsorship commitments expire at various dates through December 31, 2023.
62
Aggregate future payments under purchase and sponsorship commitments as of December 31, 2016 are as follows (in thousands):
2017
2018
2019
2020
2021
Thereafter
Purchase
Obligations
Sponsorship
Obligations
Total
$
$
25,479
5,061
2,177
1,726
574
—
35,017
$
$
1,402
578
214
214
214
214
2,836
$
$
26,881
5,639
2,391
1,940
788
214
37,853
Note 17. Related Party Transactions
For additional related party transactions, see Notes 8 and 16.
As of December 31, 2016 and 2015, A-B owned approximately 31.5% and 31.6%, respectively, of our outstanding common stock.
Transactions with Anheuser-Busch, LLC (“A-B”), Ambev and Anheuser-Busch Worldwide Investments, LLC (“ABWI”)
In December 2015, we partnered with Ambev, the Brazilian subsidiary of Anheuser-Busch InBev SA, to distribute Kona beers
into Brazil. In August 2016, we also entered into an International Distribution Agreement with ABWI, an affiliate of A-B, pursuant
to which ABWI will distribute our malt beverage products in jurisdictions outside the United States, subject to the terms and
conditions of our agreement with our existing international distributor, CraftCan Travel LLC, and certain other limitations
summarized in "International Distribution Agreement" below. Transactions with A-B, Ambev and ABWI consisted of the following
(in thousands):
Gross sales to A-B and Ambev
International distribution fee earned from ABWI
Margin fee paid to A-B, classified as a reduction of Sales
Inventory management and other fees paid to A-B, classified in Cost of
sales
Media reimbursement from A-B, classified as a reduction of Selling,
general and administrative expenses
Amounts due to or from A-B and ABWI were as follows (in thousands):
Year Ended December 31,
2015
2014
2016
$
168,929
$
179,974
$
178,805
1,216
2,420
377
750
—
2,594
396
—
—
2,644
393
—
Amounts due from A-B related to beer sales pursuant to the A-B distributor agreement
Amounts due from ABWI and A-B related to international distribution fee and media
reimbursement
Refundable deposits due to A-B
Amounts due to A-B for services rendered
Net amount due from A-B and ABWI
December 31,
2016
2015
12,246
$
12,576
3,750
(2,162)
(1,782)
12,052
$
—
(2,291)
(1,645)
8,640
$
$
63
Agreements with Anheuser-Busch, LLC
Contract Brewing Agreement
On August 23, 2016, we entered into a Contract Brewing Agreement (the “Brewing Agreement”) with A-B Commercial Strategies,
LLC (“ABCS”), an affiliate of A-B, pursuant to which ABCS will brew, bottle and package up to 300,000 barrels of our mutually
agreed products annually, in facilities owned by ABCS within the United States, for an initial term through December 31, 2026.
Under the terms of the Brewing Agreement, we will share equally in any cost savings arising from the Brewing Agreement,
provided that our cost savings will equal at least $10.00 per barrel on an aggregate basis, following certain adjustments, as set
forth in the Brewing Agreement.
The Brewing Agreement provides specified termination rights, including, among other things, the right of either party to terminate
the Brewing Agreement if (i) the other party fails to perform any material obligation under the Brewing Agreement, subject to
certain cure rights, (ii) the International Distribution Agreement (as defined below) is terminated pursuant to certain specified
provisions thereof or (iii) subject to certain conditions, if the Master Distributor Agreement (as defined below) is terminated
pursuant to certain specified provisions thereof.
In addition, ABCS has the right to terminate the Brewing Agreement upon 90 days’ prior written notice to us following (i) a "change
of control event" (as defined below) that occurs or for which a definitive agreement is entered into prior to August 23, 2019, and
is subsequently completed, or (ii) the earliest of (x) our rejection of a “qualifying offer” (as defined below), (y) the completion of
a transaction implementing a qualifying offer, and (z) our failure to enter into a definitive transaction agreement within 120 days
following receipt of a qualifying offer, with certain exceptions.
Under the terms of each of the Brewing Agreement, the International Distribution Agreement, the Master Distributor Agreement
and the Recapitalization Agreement (as defined below) (collectively, the “Commercial Arrangements”), a “qualifying offer” is
defined to include any offer made by ABCS or an affiliate thereof, for the acquisition of all of the issued and outstanding shares
of our common stock not owned by ABCS or its affiliates, on customary terms and conditions for a transaction of the type proposed
by ABCS or its affiliate, in each case, for an aggregate value of (x) not less than $22.00 per share of our common stock if the offer
is made on or prior to August 23, 2017, (y) not less than $23.25 per share of our common stock if the offer is made during the
period beginning August 24, 2017 through August 23, 2018 and (z) not less than $24.50 per share of our common stock if the offer
is made on or after August 24, 2018. A “change of control event” includes, with certain exceptions, (i) the acquisition by a person
or group of beneficial ownership on a fully diluted basis of 50% or more of our equity securities (or the equity securities of the
surviving entity in any merger, consolidation, share exchange or other business combination involving us), (ii) a change in the
composition of our board of directors during any consecutive 12-month period such that the incumbent directors cease to constitute
at least a majority of the board of directors, or (iii) the completion of a sale, lease, exchange, or other transfer of (A) the Kona
brand or (B) 50% or more of our assets based on fair market value.
International Distribution Agreement
On August 23, 2016, we also entered into an International Distribution Agreement (the “International Distribution Agreement”)
with ABWI pursuant to which ABWI will be the sole and exclusive distributor of our malt beverage products in jurisdictions
outside the United States, subject to the terms and conditions of our agreement with our existing international distributor, CraftCan
Travel LLC, and certain other limitations, in each case as set forth in the International Distribution Agreement. Under the
International Distribution Agreement, following delivery of notice to us, ABWI may also elect to commence brewing outside of
the United States some or all of the products to be distributed in the non-U.S. jurisdictions covered by the International Distribution
Agreement.
Under the terms of the International Distribution Agreement, with respect to our exported products produced by us, ABWI will
pay us our costs of production plus reasonable out-of-pocket expenses relating to export shipment costs. Additionally, ABWI will
pay us an international royalty fee based on volume of our products sold by ABWI, equal to either $40 per barrel or $30 per barrel,
depending on certain factors described in the International Distribution Agreement, which royalty fee will be subject to escalation
annually, beginning in calendar year 2018, on the terms described in the International Distribution Agreement. For calendar year
2016, 2017 and 2018, ABWI will also pay us one-time fees of $3.0 million, $5.0 million and $6.0 million, respectively. These
amounts are subject to proration if the International Distribution Agreement is terminated early in any given year. The sum of the
fees is recognized in Beer Related Net sales on a straight-line basis over the 10-year contract term, while the fees are collected in
the first quarter of the year following the applicable calendar year.
The International Distribution Agreement contains specified termination rights, including, among other things, the right of either
party to terminate the International Distribution Agreement if (a) the other party fails to perform any material obligation under the
International Distribution Agreement, subject to certain cure rights or (b) the Brewing Agreement is terminated pursuant to certain
64
specified provisions thereof. In addition, ABWI has the right to terminate the International Distribution Agreement upon 90 days’
prior written notice to us following (i) a “change of control event” (as defined above) that occurs or for which a definitive agreement
is entered into prior to August 23, 2019, and is subsequently completed, or (ii) the earliest of (x) our rejection of a “qualifying
offer” (as defined above), (y) the completion of a transaction implementing a qualifying offer, and (z) our failure to enter into a
definitive transaction agreement within 120 days following receipt of a qualifying offer, with certain exceptions (each of the
foregoing subclauses (x) through (z), a “qualifying offer lapse”). Following termination of the International Distribution Agreement
due to a qualifying offer lapse, or any change of control event, ABWI shall have the right to purchase the international distribution
rights for each of our brands then being distributed under the International Distribution Agreement at the fair market value of such
rights, and on otherwise customary terms and conditions, as set forth in the International Distribution Agreement.
Under the International Distribution Agreement, ABWI will also be required to make a one-time $20.0 million payment to us on
August 23, 2019. The payment is being recognized in Beer Related Net sales on a straight-line basis over the 10-year contract
term. However, ABWI will not (subject to compliance with certain notice requirements) be obligated to make such one-time
payment if, prior to that date, (i) a “change of control event” occurs or a definitive agreement for a transaction constituting a change
of control event is entered into, (ii) ABWI (or an affiliate thereof) makes a qualifying offer and there is a qualifying offer lapse or
(iii) we enter into a definitive agreement with ABWI (or an affiliate thereof) with respect to a qualifying offer but such agreement
is subsequently terminated, other than for certain regulatory reasons (in which case the $20.0 million shall remain payable). Unless
terminated sooner, the International Distribution Agreement will continue in effect until December 31, 2026.
Amendment to Master Distributor Agreement and Amendment to Exchange and Recapitalization Agreement
On August 23, 2016, we entered into Amendment No. 3 (“Amendment No. 3”) to the Amended and Restated Master Distributor
Agreement with A-B, dated as of May 1, 2011, as amended, between us and A-B (the “Master Distributor Agreement”). Pursuant
to Amendment No. 3, A-B and we agreed to extend the Master Distributor Agreement through December 31, 2028 (the “Term”),
and to maintain the existing margin fee structure of $0.25 per case-equivalent in the Master Distributor Agreement through the
Term. Without Amendment No. 3, beginning on January 1, 2019, a margin fee of $0.75 per case equivalent would have been
payable by us under the Master Distributor Agreement. Amendment No. 3 also provides that, beginning on January 1, 2019, we
will reinvest an aggregate amount equal to $0.25 per case equivalent in sales and marketing efforts for our products, subject to
specified terms and conditions set forth in Amendment No. 3.
Pursuant to Amendment No. 3, A-B will have the ability to deliver a revocation notice and reinstitute the terms of the Master
Distributor Agreement as they existed prior to Amendment No. 3 following (i) a “change of control event” (as defined above) that
occurs prior to the third anniversary of Amendment No. 3 or for which a definitive agreement is entered into prior to the third
anniversary of Amendment No. 3 and is subsequently consummated or (ii) the earliest of (a) our rejection of a "qualifying offer" (as
defined above), (b) the consummation of a transaction underlying a qualifying offer, and (c) 120 days following the receipt of a
qualifying offer by us, if A-B (or an affiliate thereof) and we are unable to enter into a definitive agreement with respect thereto,
notwithstanding A-B’s (or its affiliate’s) and our good faith and reasonable efforts to negotiate such a definitive agreement, subject
to certain additional conditions.
Contract pricing may not be commensurate with amounts that an independent market participant would pay due to the related
party nature of the agreements.
Note 18. Brewing Arrangement with Pabst Northwest Brewing Company
On January 8, 2016, we entered into brewing agreements ("the brewing agreements") with Pabst Northwest Brewing Company
("Pabst"), a subsidiary of Pabst Brewing Company, under which Pabst has the ability to brew selected Rainier Brewing Company
and other brands at our brewery in Woodinville, Washington under a license agreement. The brewing agreements expire on
December 31, 2018. During 2016, we recorded $1.6 million in fees earned from Pabst related to a contract brewing volume shortfall
in Contract brewing and beer related sales.
In conjunction with the brewing agreements, we granted Pabst an option to purchase the Woodinville brewery and adjacent pub,
as well as related assets (together, the "Property"), at any time prior to termination of the brewing agreements. The purchase price
of the Property will be $25.0 million if Pabst exercises the option during the first year of the agreement (which has elapsed), $26.0
million if exercise occurs during the second year of the agreement, and $28.0 million if Pabst exercises the option during the third
year of the agreement and on or before the close of business on December 31, 2018. Under the option agreement, Pabst conducted
an additional diligence review of environmental and title issues relating to the Property, and, upon completion, did not exercise
its right to terminate either the brewery agreements or the option agreement. If Pabst does not exercise its option to purchase the
Property, it may be required to pay us a termination fee.
65
Note 19. Subsequent Event
On February 28, 2017 and March 6, 2017, respectively, two lawsuits, Sara Cilloni and Simone Zimmer v. Craft Brew Alliance,
Inc., and Theodore Broomfield v. Kona Brewing Co. LLC, Kona Brew Enterprises, LLP, Kona Brewery LLC, and Craft Brew
Alliance, Inc., were filed in the United States District Court for the Northern Division of California. The lawsuits purport to be
class actions brought on behalf of all persons who purchased Kona Brewing Company beer during the preceding four years and
thereafter through the date of class certification. The lawsuits allege that the defendants misled customers regarding the state in
which Kona Brewing Company beers are manufactured. We intend to vigorously defend against the foregoing actions. We have
not recorded any liabilities with respect to the claims.
66
Item 9. Changes In and Disagreements With Accountants on Accounting and Financial Disclosure
None.
Item 9A. Controls and Procedures
Disclosure Controls and Procedures
Our management, including our Chief Executive Officer and our Chief Financial Officer, carried out an evaluation of the
effectiveness of the design and operation of our disclosure controls and procedures (as defined in Exchange Act Rule 13a-15(e))
under the Securities Exchange Act of 1934 (“Exchange Act”) as of the end of the period covered by this report. Based upon that
evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period covered by this
report, disclosure controls and procedures were not effective to ensure that information required to be disclosed in the reports filed
or submitted by us under the Exchange Act is recorded, processed, summarized and reported within the time periods specified by
the Securities and Exchange Commission’s rules and forms and that such information is accumulated and communicated to
management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding
required disclosures.While reasonable assurance is a high level of assurance, it does not mean absolute assurance. Disclosure
controls and internal control over financial reporting cannot prevent or detect all errors, misstatements or fraud. In addition, the
design of a control system must recognize that there are resource constraints, and the benefits associated with controls must be
proportionate to their costs.
Report of Management on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting in accordance
with Exchange Act Rule 13a-15(f). Our internal control system was designed to provide reasonable assurance to our management
and Board of Directors regarding the preparation and fair presentation of published financial statements. Because of its inherent
limitations, internal control over financial reporting is not intended to provide absolute assurance that a misstatement of our
financial statements would be prevented or detected.
Our management assessed the effectiveness of our internal control over financial reporting based on the framework and criteria
established in Internal Control - Integrated Framework, issued in 2013 by the Committee of Sponsoring Organizations of the
Treadway Commission. Based on this evaluation, management concluded that our internal control over financial reporting was
not effective as of December 31, 2016. Our Chief Executive Officer and Chief Financial Officer concluded that we have a material
weakness in internal control over financial reporting due to the lack of personnel with adequate knowledge of the design, operation
and documentation of internal controls over non-routine transactions; and ineffective management review over the accounting for
non-routine transactions, including accounting for revenue. The material weakness described above resulted in incorrectly
accounting for several complex, non-routine transactions during 2016, including transactions related to revenue recognition. Rule
12b-2 under the Exchange Act defines a material weakness as a deficiency, or a combination of deficiencies, in internal control
over financial reporting, such that there is a reasonable possibility that a material misstatement of our annual or interim financial
statements will not be prevented or detected on a timely basis. As a result of the material weakness, our Chief Executive Officer
and Chief Financial Officer have concluded that, as of December 31, 2016, the end of the period covered by this report, our
disclosure controls and procedures were not effective at a reasonable assurance level.
Management's Remediation Initiatives
Management has developed a remediation plan in response to the material weakness identified, which includes:
•
•
•
revising the design of existing controls, and designing and implementing additional key controls related to identifying
and accounting for non-routine transactions, which include protocols for engaging third-party accounting experts, where
necessary;
establishing protocols to ensure key controls operate on a timely basis to prevent and detect misstatement; and
providing additional GAAP technical accounting and internal control related training to both accounting and non-
accounting departments.
We anticipate that these plans will be fully implemented and tested during 2017 such that our internal control deficiency will be
remediated in that timeframe.
67
Changes in Internal Control Over Financial Reporting
During the fourth quarter of 2016, no changes in our internal control over financial reporting were identified in connection with
the evaluation required by Exchange Act Rule 13a-15 that have materially affected, or are reasonably likely to materially affect,
our internal control over financial reporting.
Report of Independent Registered Public Accounting Firm
Moss Adams LLP, an independent registered public accounting firm, has audited the effectiveness of our internal control over
financial reporting as of December 31, 2016, as stated in their report, which is included herein.
68
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors and Shareholders
Craft Brew Alliance, Inc.
We have audited Craft Brew Alliance, Inc.’s (the “Company”) internal control over financial reporting as of December 31, 2016,
based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring
Organizations of the Treadway Commission. The Company’s management is responsible for maintaining effective internal control
over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the
accompanying Report of Management on Internal Control over Financial Reporting. Our responsibility is to express an opinion
on the Company’s internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control
over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we
considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability
of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted
accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain
to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets
of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that
could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there
is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be prevented
or detected on a timely basis. A material weakness related to an ineffective control environment, specifically personnel with
inadequate knowledge of the design, operation and documentation of internal controls over non-routine transactions; and ineffective
management review over the accounting for non-routine transactions, including accounting for revenue, has been identified and
included in management’s assessment.
We considered the material weakness in determining the nature, timing, and extent of audit tests applied in our audit of the
consolidated financial statements as of and for the year ended December 31, 2016, of the Company and our opinion on such
consolidated financial statements was not affected.
In our opinion, because of the effect of the material weakness identified above on the achievement of the objectives of the control
criteria, Craft Brew Alliance, Inc. has not maintained effective internal control over financial reporting as of December 31, 2016,
based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring
Organizations of the Treadway Commission.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the
consolidated balance sheets of Craft Brew Alliance, Inc. as of December 31, 2016 and 2015, and the consolidated statements of
operations, comprehensive income (loss), shareholders’ equity, and cash flows for each of the three years in the period ended
December 31, 2016, and our report dated March 16, 2017, expressed an unqualified opinion on those consolidated financial
statements.
/s/ Moss Adams LLP
Seattle, Washington
March 16, 2017
69
Item 9B. Other Information
None.
Item 10. Directors, Executive Officers and Corporate Governance
PART III
The information required by this Item is contained in part in our definitive proxy statement for our 2017 Annual Meeting of
Shareholders to be held on May 17, 2017 (the “2017 Proxy Statement”) under the captions “Board of Directors – Nominees for
Director,” “Board of Directors – Committees of the Board – Audit Committee,” “Executive Officers,” and “Section 16(a) Beneficial
Ownership Reporting Compliance,” and the information contained therein is incorporated herein by reference.
Code of Conduct
We adopted a Code of Conduct and Ethics (the “Code”) applicable to all employees, including our principal executive officer,
principal financial officer, principal accounting officer and directors. The Code and the charters of each of the Board committees
are posted on our website at www.craftbrew.com (select Investor Relations — Governance — Highlights). Copies of these
documents are available to any shareholder who requests them. Such requests should be directed to Investor Relations, Craft Brew
Alliance, Inc., 929 N. Russell Street, Portland, OR 97227. Any waivers of the Code for our directors or executive officers are
required to be approved by our Board of Directors. We will disclose any such waivers on a current report on Form 8-K within four
business days after the waiver is approved.
Item 11. Executive Compensation
Information required by this Item is contained in our 2017 Proxy Statement under the captions “Compensation Committee Report,”
“Compensation Discussion and Analysis,” “Executive Compensation,” “Employment Agreements and Potential Payments Upon
Termination or Change-in-Control,” “Director Compensation” and “Board of Directors – Committees of the Board – Compensation
Committee” and the information contained therein is incorporated herein by reference.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Securities Authorized for Issuance Under Equity Compensation Plans
The following is a summary as of December 31, 2016 of all of our plans that provide for the issuance of equity securities as
compensation. See Note 12 of Notes to Consolidated Financial Statements in Part II, Item 8 of this Annual Report on Form 10-K
for additional information.
Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights (a)
Weighted average
exercise price of
outstanding options,
warrants and rights (b)
Number of securities
remaining available for future
issuance under equity
compensation plans
(excluding securities reflected
in column (a)) (c)
682,453 (1)
—
682,453
$
$
9.83
—
9.83
420,939
—
420,939
Plan Category
Equity compensation
plans approved by
shareholders
Equity compensation
plans not approved by
shareholders
Total
(1) Includes a total of 189,703 performance shares that may vest between April 1, 2017 and March 31, 2019, based on the
expected levels of achievement of financial targets over two separate performance periods, and 52,503 RSUs. These shares
are excluded from the calculation of weighted average price in column (b) because they have no exercise price.
The remaining information required by this Item is contained in our 2017 Proxy Statement under the caption “Security Ownership
of Certain Beneficial Owners and Management,” and the information contained therein is incorporated herein by reference.
70
Item 13. Certain Relationships and Related Transactions, and Director Independence
The information required by this Item is contained in our 2017 Proxy Statement under the captions “Transactions with Related
Persons” and “Board of Directors – Director Independence” and the information contained therein is incorporated herein by
reference.
Item 14. Principal Accountant Fees and Services
The information required by this Item is contained in our 2017 Proxy Statement under the caption “Proposal No. 2 — Principal
Independent Registered Public Accounting Firm” and the information contained therein is incorporated herein by reference.
Item 15. Exhibits and Financial Statement Schedules
Financial Statements and Schedules
PART IV
Report of Moss Adams LLP, Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2016 and 2015
Consolidated Statements of Operations for the Years Ended December 31, 2016, 2015 and 2014
Consolidated Statements of Comprehensive Income (Loss) for the Years Ended December 31, 2016, 2015 and 2014
Consolidated Statements of Common Shareholders’ Equity for the Years Ended December 31, 2016, 2015 and 2014
Consolidated Statements of Cash Flows for the Years Ended December 31, 2016, 2015 and 2014
Notes to Consolidated Financial Statements
Page
39
40
41
42
43
44
45
There are no schedules required to be filed herewith.
Exhibits
Exhibits are listed in the Exhibit Index that appears immediately following the signature page of this report and is incorporated
herein by reference, and are filed or incorporated by reference as part of this Annual Report on Form 10-K.
71
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this
Report to be signed on its behalf by the undersigned, thereunto duly authorized, in Portland, Oregon, on March 16, 2017.
Craft Brew Alliance, Inc.
By:
/s/ Edwin A. Smith
Edwin A. Smith
Corporate Controller and
Principal Accounting Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the following persons
on behalf of the Registrant and in the capacities indicated, on March 16, 2017.
Signature
Title
/s/ Andrew J. Thomas
Andrew J. Thomas
/s/ Joseph K. Vanderstelt
Joseph K. Vanderstelt
/s/ Edwin A. Smith
Edwin A. Smith
*
David R. Lord
*
Timothy P. Boyle
*
Marc J. Cramer
*
Paul D. Davis
*
Kevin R. Kelly
*
Nickolas A. Mills
*
John D. Rogers, Jr.
*
Michael R. Taylor
*By:
/s/ Andrew J. Thomas
Andrew J. Thomas,
as attorney in fact
Chief Executive Officer
(Principal Executive Officer)
Chief Financial Officer and Treasurer
(Principal Financial Officer)
Corporate Controller
(Principal Accounting Officer)
Chairman of the Board and Director
Director
Director
Director
Director
Director
Director
Director
72
Exhibit
Number
3.1
3.2
10.1*
10.2*
10.3*
10.4*
10.5*
10.6*
10.7*
10.8*
10.9*
10.10*
10.11*
10.12*
10.13*
10.14*
10.15*
10.16*
10.17*
10.18*
10.19
10.20
EXHIBIT INDEX
Description
Restated Articles of Incorporation of the Registrant, dated January 2, 2012 (incorporated by reference from
Exhibit 3.1 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2011)
Amended and Restated Bylaws of the Registrant, dated December 1, 2010 (incorporated by reference from
Exhibit 3.2 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2010 filed on
April 1, 2011)
2010 Stock Incentive Plan (incorporated by reference from Appendix B to the Registrant’s Proxy Statement
for its 2010 Annual Meeting of Shareholders)
Form of Nonqualified Stock Option Agreement (Executive Officer Grants) for the 2010 Stock Incentive Plan
(incorporated by reference from Exhibit 10.11 to the Registrant’s Form 10-K for the year ended December
31, 2010)
Form of Performance Share Award Agreement for Executive Officers for the 2010 Stock Incentive Plan
(incorporated by reference from Exhibit 10.1 to the Registrant’s Form 10-Q for the quarter ended March 31,
2014)
2014 Stock Incentive Plan (incorporated by reference from Exhibit 10.1 to the Registrant’s Current Report
on Form 8-K filed on May 27, 2014)
Form of Nonqualified Option Agreement for the 2014 Stock Incentive Plan (incorporated by reference from
Exhibit 10.1 to the Registrant’s Form 10-Q for the quarter ended June 30, 2015)
Form of Performance Share Award Agreement for Executive Officers for the 2014 Stock Incentive Plan
(incorporated by reference from Exhibit 10.1 to the Registrant’s Form 10-Q for the quarter ended March 31,
2015)
Form of Restricted Stock Unit Award Agreement for the 2014 Stock Incentive Plan.
Transition and Separation Agreement between the Registrant and Mark D. Moreland, dated October 31, 2014
(incorporated by reference from Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed on
November 5, 2014)
Letter of Agreement between the Registrant and Robert Widmer dated May 26, 2010 (incorporated by
reference from Exhibit 10.2 to the Registrant’s Form 10-Q for the quarter ended June 30, 2010)
Employment Agreement between the Registrant and Andrew J. Thomas, dated July 1, 2016 (incorporated
by reference from Exhibit 10.1 to the Registrant’s Form 10-Q for the quarter ended June 30, 2016)
Employment Agreement between the Registrant and J. Scott Mennen, dated July 5, 2016 (incorporated by
reference from Exhibit 10.3 to the Registrant’s Form 10-Q for the quarter ended June 30, 2016)
Employment Agreement between the Registrant and John W. Glick, dated July 5, 2016 (incorporated by
reference from Exhibit 10.5 to the Registrant’s Form 10-Q for the quarter ended June 30, 2016)
Employment Agreement between the Registrant and Kenneth C. Kunze, dated July 1. 2016 (incorporated
by reference from Exhibit 10.4 to the Registrant’s Form 10-Q for the quarter ended June 30, 2016)
Employment Agreement between the Registrant and Joseph K. Vanderstelt, dated June 29, 2016 (incorporated
by reference from Exhibit 10.2 to the Registrant’s Form 10-Q for the quarter ended June 30, 2016)
Separation Agreement between Kurt D. Widmer and the Registrant dated as of February 24, 2016
(incorporated by reference from Exhibit 10.1 to the Registrant’s Form 10-Q for the quarter ended March 31,
2016)
Letter of Confidentiality/Proprietary Information and Noncompetition Agreement between the Registrant
and Joseph K. Vanderstelt dated April 27, 2015 (incorporated by reference from Exhibit 10.1 to the
Registrant’s Form 10-Q for the quarter ended March 31, 2015)
Summary of Compensation Arrangements for Non-Employee Directors as of January 1, 2017
Annual Cash Incentive Plan (incorporated by reference to Exhibit 10.1 to the Registrant's Current Report on
Form 8-K filed on May 22, 2015)
Sublease between Pease Development Authority as Sublessor and the Registrant as Sublessee, dated May
30, 1995 (incorporated by reference from Exhibit 10.11 to the Registrant’s Registration Statement on Form
S-1, No. 33-94166)
Amended and Restated Credit Agreement, dated November 30, 2015, among the Registrant, its subsidiaries,
and Bank of America, N.A. (incorporated by reference to Exhibit 10.1 to the Registrant's Current Report on
Form 8-K filed on December 3, 2015)
73
Exhibit
Number
10.21
10.22
10.23
10.24
10.25
10.26
10.27
10.28
10.29†
10.30†
10.31
10.32
10.33
10.34
10.35
10.36
10.37†
10.38
10.39†
21.1
Description
Amended and Restated Security Agreement, dated November 30, 2015, among the Registrant, its subsidiaries,
and Bank of America, N.A. (incorporated by reference from Exhibit 10.2 to the Registrant’s Current Report
on Form 8-K filed on December 3, 2015)
Amended and Restated Continuing and Unconditional Guaranty, dated November 30, 2015, among the
Registrant, its subsidiaries, and Bank of America, N.A. (incorporated by reference from Exhibit 10.3 to the
Registrant’s Current Report on Form 8-K filed on December 3, 2015)
Amended and Restated Exchange and Recapitalization Agreement dated as of May 1, 2011 between the
Registrant and Anheuser-Busch, LLC (“A-B”) as successor in interest to Anheuser-Busch, Incorporated
(incorporated by reference from Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed on May
4, 2011)
Amendment No. 1 to Amended and Restated Exchange and Recapitalization Agreement, dated August 23,
2016, by and between the Registrant and A-B (incorporated by reference from Exhibit 10.4 to the
Registrant's Current Report on Form 8-K filed on August 24, 2016)
Amended and Restated Master Distributor Agreement dated as of May 1, 2011 between the Registrant and
A-B (the “A-B Master Distributor Agreement”) (incorporated by reference from Exhibit 10.2 to the
Registrant’s Current Report on Form 8-K filed on May 4, 2011)
Amendment to A-B Master Distributor Agreement dated May 11, 2012 (incorporated by reference from
Exhibit 10.1 to the Registrant’s Quarterly Report on Form 10-Q filed on August 9, 2012)
Amendment to A-B Master Distributor Agreement dated November 20, 2013 (incorporated by reference
from Exhibit 10.35 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2013)
Amendment No. 3 to the A-B Master Distributor Agreement, dated August 23, 2016 (incorporated by
reference from Exhibit 10.3 to the Registrant's Current Report on Form 8-K filed on August 24, 2016)
Contract Brewing Agreement, dated August 23, 2016, by and between the Registrant and A-B Commercial
Strategies, LLC (incorporated by reference from Exhibit 10.1 to the Registrant's Current Report on Form 8-
K filed on August 24, 2016)
International Distribution Agreement, dated August 23, 2016, by and between the Registrant and Anheuser-
Busch Worldwide Investments, LLC (incorporated by reference from Exhibit 10.2 to the Registrant's Current
Report on Form 8-K filed on August 24, 2016)
Registration Rights Agreement dated as of July 1, 2004 between the Registrant and
(incorporated by
reference from Exhibit 10.3 to the Registrant’s Current Report on Form 8-K filed on July 2, 2004) (File No.
0-26542)
Master Lease Agreement dated as of June 6, 2007 between Banc of America Leasing & Capital, LLC and
Widmer Brothers Brewing Company (incorporated by reference from Exhibit 10.2 to the Registrant’s
Amendment No. 1 to the Registration Statement on Form S-4, No. 333-149908 filed on May 2, 2008 (“S-4
Amendment No. 1”))
Amended and Restated License Agreement dated as of February 28, 1997 between Widmer Brothers Brewing
Company and Widmer’s Wine Cellars, Inc. and Canandaigua Wine Company, Inc. (incorporated by reference
to Exhibit 10.3 from the S-4 Amendment No. 1)
Restated Lease dated as of January 1, 1994 between Smithson & McKay Limited Liability Company and
Widmer Brothers Brewing Company (incorporated by reference to Exhibit 10.3 to the Registrant’s Form 10-
Q for the quarter ended September 30, 2010)
Commercial Lease (Restated) dated as of December 18, 2007 between Widmer Brothers LLC and Widmer
Brothers Brewing Company (incorporated by reference to Exhibit 10.5 from the S-4 Amendment No. 1)
Sublease dated as of September 1, 2010 between Manini Holdings, LLC and Kona Brewing Co., LLC.
(incorporated by reference from Exhibit 10.41 to the Registrant’s Form 10-K for the year ended December
31, 2010)
Amended and Restated Continental Distribution and Licensing Agreement between the Registrant and Kona
Brewery LLC dated March 26, 2009 (incorporated by reference from Exhibit 10.4 to the Registrant’s Form
10-Q for the quarter ended September 30, 2010)
Sublease dated as of March 31, 2011 between Manini Holdings, LLC and Kona Brewing Co., LLC
(incorporated by reference from Exhibit 10.43 to the Registrant’s Amendment No. 1 to Form 10-K for the
year ended December 31, 2010 filed on April 22, 2011)
Option and Agreement of Purchase and Sale dated as of January 8, 2016, by and between the Registrant and
Pabst Northwest Brewing Company, LLC (incorporated by reference from Exhibit 10.2 to Amendment No.
1 to the Registrant's Form 10-Q for the quarter ended March 31, 2016)
Subsidiaries of the Registrant (incorporated by reference from Exhibit 21.1 to the Registrant’s Form 10-K
for the year ended December 31, 2010 filed on April 1, 2011)
74
Exhibit
Number
23.1
24.1
31.1
31.2
32.1
99.1
99.2
101.INS
101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
Description
Consent of Moss Adams LLP, Independent Registered Public Accounting Firm
Power of Attorney – Directors of Craft Brew Alliance, Inc.
Certification of Chief Executive Officer of Craft Brew Alliance, Inc. pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002
Certification of Principal Financial Officer of Craft Brew Alliance, Inc. pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002
Certification of Form 10-K for the year ended December 31, 2016 pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Press Release dated March 16, 2017
Description of Common Stock (incorporated by reference from Exhibit 99.2 to the Registrant’s Form 10-
K for the year ended December 31, 2012 filed on March 12, 2013)
XBRL Instance Document
XBRL Taxonomy Extension Schema Document
XBRL Taxonomy Extension Calculation Linkbase Document
XBRL Taxonomy Extension Definition Linkbase Document
XBRL Taxonomy Extension Label Linkbase Document
XBRL Taxonomy Extension Presentation Linkbase Document
*
†
Denotes a management contract or a compensatory plan or arrangement.
Confidential treatment has been requested with respect to portions of this exhibit. A complete copy of the agreement,
including the redacted terms, has been separately filed with the Securities and Exchange Commission.
75
CRAFT BREW ALLIANCE, INC.
DIRECTORS
DAVID R. LORD
CHAIRMAN OF THE BOARD
Craft Brew Alliance, Inc.
TIMOTHY P. BOYLE
PRESIDENT & CHIEF
EXECUTIVE OFFICER
Columbia Sportswear Company
MARC J. CRAMER
FINANCE DIRECTOR
The Bill Healy Foundation
PAUL D. DAVIS
CHIEF EXECUTIVE OFFICER
popchips, Inc.
KEVIN R. KELLY
DIRECTOR
NICKOLAS A. MILLS
VICE PRESIDENT OF SUPPLY
Providence Health Systems
Anheuser-Busch, LLC
Investment Committee
JOHN D. ROGERS, JR.
DIRECTOR OF
CONSUMER SALES (RETIRED)
MICHAEL R. TAYLOR
VICE PRESIDENT FOR THE
NORTH AMERICAN ZONE
Lile International Corporation
Anheuser-Busch, LLC
ANDREW J. THOMAS
CHIEF EXECUTIVE OFFICER
KENNETH C. KUNZE
CHIEF MARKETING OFFICER
PRINCIPAL CORPORATE OFFICE
Craft Brew Alliance, Inc.
929 N. Russell Street, Portland, Oregon 97227
(503) 331-7270
www.craftbrew.com
EXECUTIVE OFFICERS
JOSEPH K. VANDERSTELT
CHIEF FINANCIAL OFFICER
JOHN W. GLICK
VICE PRESIDENT OF
EMERGING BUSINESS
CORPORATE INFORMATION
STOCK EXCHANGE LISTING
NASDAQ – Global Market
Under the symbol – “BREW”
CORPORATE COUNSEL
Miller Nash LLP
Attorneys at Law
INDEPENDENT REGISTERED
PUBLIC ACCOUNTING FIRM
Moss Adams LLP
THE HAWAIIAN BREWERY
74-5612 Pawai Place
Kailua-Kona, Hawaii 96740
(808) 334-2739
Kona Pub & Brewery
Koko Marina Pub
Hawaii Kai, Oahu
Both Kona Brewing Branded
LOCATIONS
THE NEW HAMPSHIRE
BREWERY
35 Pease Drive
Pease International Tradesport
Portsmouth, New Hampshire 03801
(603) 430-8600
Cataqua Public House
Redhook Branded
J. SCOTT MENNEN
CHIEF OPERATING OFFICER
DEREK V. HAHM
VICE PRESIDENT OF
SALES
2017 ANNUAL
SHAREHOLDER MEETING
May 17, 2017 1:00 PM PDT
Widmer Brothers Banquet Room
947 N. Russell Street
Portland, Oregon 97227
STOCK TRANSFER AGENT
Computershare Shareowner Services
PO Box 30170, College Station, TX 77842
Toll Free - (877) 255-1004
Outside the U.S. - (201) 680-6578
Hearing Impaired - (800) 231-5469
TDD International - (201) 680-6610
www.computershare.com/investor
THE WASHINGTON
BREWERY
14300 N.E. 145th Street
Woodinville, Washington 98072
(425) 483-3232
Forecasters Public House
Redhook Branded
THE OREGON BREWERY
924 N. Russell Street
Portland, Oregon 97227
(503) 331-7270
Widmer Brothers Pub
Widmer Brothers Branded
THE LOS ANGELES
NATIONAL SALES
OFFICE
315 Culver Boulevard
Playa del Rey, California 90293