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Crimson Tide plc

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FY2012 Annual Report · Crimson Tide plc
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annual report & accounts 2012

2012 HIGHLIGHTS

FINANCIAL HIGHLIGHTS

• EBITDA increased 21% to £196k (2011: £162k)

• Turnover (£1.2m) and positive PBT as anticipated

• Cash resources available to fund subscriber growth

OPERATIONAL HIGHLIGHTS

• Growth in contracted subscribers of 20% 

Barrie Whipp, Executive Chairman of
Crimson Tide, commented: 

• mpro5 fully developed to work on iOS, Android,
Blackberry, and Windows 8 smartphone and 
tablet operating systems

• Significant trials in progress ““

Our business plan and model proved robust
despite a challenging start to the year
evidenced by a subsequent 20% growth in
contracted subscribers. A great deal of work
on mpro5 has resulted in a service which is
leading edge, validated by our new contract
with Associated News for Metro. The trials
under way continue to go well and we are
hopeful for a successful conclusion in the
second half of 2013.

Contents

P6

P7-8

P9

Chairman’s Statement

Operating and Financial Review

Board of Directors

P10-12

Directors’ Report 

P13-14

Corporate Governance report

P14

P15

P16

P16

P17

P18

P19

Report of the Remuneration Committee

Independent Auditor’s report to the Members of Crimson Tide Plc

Consolidated Income Statement for the year ended 31 December 2012

Consolidated Statement of Comprehensive Income for the year ended 31 December 2012

Consolidated Statement of Financial Position at 31 December 2012

Consolidated Statement of Changes in Equity at 31 December 2012

Consolidated Statement of Cash Flows for the year ended 31 December 2012

P20-37

Notes to the Consolidated Financial Statements at 31 December 2012

P38

P39

P40

P41

P42

P43

Company Statement of Financial Position at 31 December 2012

Company Statement of Changes in Equity at 31 December 2012

Company Statement of Cash Flows for the year ended 31 December 2012

Officers and Professional Advisers

Notice of Annual General Meeting

Form of Proxy

3

Crimson Tide’s mpro5 is used to record:-

delivery of The Metro newspaper
auditing of branches of many high street stores
removal of asbestos
infusion of blood coagulate
health and safety at school kitchens
fitness of people at gym classes
how people with autism are coping
delivery of cooking oil
servicing of pressure washers
checks at landmark buildings
incidents at retail outlets
laundry of medical clothing
servicing of printing presses
patient drug testing
servicing of parking equipment
electrical equipment maintenance
drug trial information
coffee machine efficiency
cold storage equipment checks
hospital stock control
newspaper distribution information
coach maintenance

..........................................and many more!

You can read more at www.mpro5.com

4

The journey to mpro5

In 2004, we had the idea that field based staff would increasingly use mobile
devices to get their job done whilst away from base. We managed to get a Compaq PDA 
to “talk” to our office using a Nokia mobile phone as a modem. That idea was
the embryo of mpro5.

These days we supply our subscribers with smartphones, tablets and pdas from
Apple, Samsung, Motorola and Microsoft. Our users complete jobs from recording delivery 
of the Metro newspaper, to auditing branches of Marks & Spencer to the administration 
of drugs to patients. Communication is handled seamlessly to 
The Cloud by the mobile phone network or Wifi. We handle thousands 
of audits and interactions daily.

We’ve come a long way, and our services are used by small, medium and enterprise clients 
to improve their efficiency and the service they offer their customers. mpro5 
is the latest, and undoubtedly the best, iteration of our service and allied with our 
mpro gemini web engine is one of the most powerful mobile systems available.

Our monthly subscriber model is a compelling offering and our contracted, 
long term revenue book is a feature of how well mpro5 has been received.

You can read more at www.mpro5.com

crimson tide plc - annual report 2012

5

We have further centralised our operations into the UK
headquarters, giving us a more agile operation in the
Republic of Ireland where the economy is showing signs
of recovery and where we are hoping to increase our
growth in our healthcare and retail business.

Despite the loss of two significant contracts at the start
to 2012 due to the clients’ financial distress, we
accumulated sufficient new subscribers to grow our
contracted revenue book during the year. With the
addition of the Associated Newspapers transaction, this
book has again been strengthened. Stakeholders can be
assured that long term secure contracts are the Board’s
prime focus. This gives us high operational gearing and
with mpro5 allowing us to roll out significant subscriber
numbers with little additional overhead, the Directors
remain confident in the future performance of the
Company.

As ever, I remain indebted to the Crimson Tide staff who
remain loyal, committed and dedicated to the
Company’s success. I thank them for their efforts.

Barrie Whipp
Executive Chairman
31 May 2013

CHAIRMAN’S STATEMENT

After a challenging start to the year, Crimson Tide

continued to grow in 2012. Profit at the EBITDA
level reached £196k and the turnover and

profitability were, once again, in line with our
expectations. 

The Company has generated increased interest in its
mobility solutions at the enterprise level, meaning that
smaller, regular transactions decreased, whilst we
focused on larger, higher value subscription contracts. 
By their nature, these contracts take longer to secure. 

We announced that two significant trials were under
way in 2012. These trials continue at the time of writing,
due largely to the changing requirements of the end user
prospect.  Both of these trials, should they come to
fruition, would make a significant impact on the
business. Whilst they are unsigned, the Board remain
cautiously optimistic, but we have confidence that these
potential transactions reflect our position as one of the
leading suppliers of mobility solutions in a growing
market. A third, smaller trial with a major healthcare
provider is also expected to yield results in the second
quarter of 2013.

We announced recently a new contract with Associated
Newspapers for Metro. The commitment to nearly 300
subscribers on a five year contract reflects our
partnership with one of the most respected names in
media. It is a reflection of our financial stability that,
whilst negotiating further debt facilities with HSBC, we
were able to commit to cash purchases of devices of in
excess of £300,000.

Perhaps the most significant event during the period was
the launch of mpro5.  We now roll out our applications
using this core cross platform software, particularly on
iOS and Android devices, although we expect interest to
increase on the Blackberry and Windows platforms. This
means that system rollouts are much easier, with clients
able to adopt mpro in weeks not months.

6

OPERATING AND FINANCIAL REVIEW

Iam pleased to report on our results for the year to 

31 December 2012 and how the business has
developed over this period.

OPERATING REVIEW

Throughout 2012, the Group has continued to adopt the
strategy of investing as much as possible in our mobility
solutions and future growth, while ensuring our reported
results remain positive. This spend included items that
are reflected in our Net Assets, such as developing and
enhancing mpro5 and purchasing devices for
subscription customers, as well as activities that at first
adversely impact the Income Statement, such as
expanding our channel partner network and marketing
our solutions.

The focus throughout the year on developing mpro5,
which allows mobile workers to complete tasks and
report on their activities irrespective of the operating
system used by their chosen smartphone, tablet or other
handheld device, has significantly increased our potential
market. The functionality now available using mpro5 
has also further increased the pool of potential
customers as well as the productivity gains and savings
they are able to achieve.

Our customers now include those in facilities
management, health and safety, and newspaper
deliveries, along with companies involved in patient
management, nursing and healthcare, where patients
themselves use a Crimson Tide solution.  Pilots continue
in retail stores and in surveying/polling operations, both
of which have the potential to add significant numbers
of new subscribers.

We remain frustrated that implementation decisions
continue to take much longer than we hoped or
expected.  Growth in 2012 has been held back for this
reason but few opportunities have been lost and the
pipeline of potential new deals remains encouraging.

FINANCIAL REVIEW

Turnover in 2012 at £1.2m was similar to 2011,
excluding activities discontinued in 2011.  Contracted
subscriber numbers initially reduced at the start of the
year with the loss of two significant customers previously
reported, but then grew by 20% by the year end.  

Gross margin for 2012 was broadly the same as in 2011,
averaging 79% before operating expenses for the year.
Operating margin before depreciation and amortisation
improved from 13% to 16% as overheads were 
tightly controlled but this is significantly below the 
level expected once the operational gearing effect
commences when subscriber numbers increase with 
only a negligible effect on overheads.

The Group generated cash of £98,000 from its
operations and drew down £350,000 from a new 
capital expenditure facility made available under the 
EFG scheme by HSBC Bank. After debt repayments of
£65,000 and capital expenditure investments of
£246,000, the Group finished the year with a cash
balance of £321,000. This has been further added to
since the year end with receipts of some annual
payments by customers. 

PRINCIPAL RISKS AND UNCERTAINTIES

The Board of Directors and management team
continually review key performance indicators and
business trends, as well as regular financial information,
to help identify future risks and uncertainties in the
business.  

The main operational risk concerns the relatively fixed
nature of the Group’s current low level of overheads.
As explained previously, this level can sustain a greater
subscriber base but should subscriber numbers not grow,
there is little opportunity to reduce overheads further
without having a detrimental effect on our expected rate
of growth.  Examples might include less marketing
generating fewer leads, insufficient operational staff
delaying the roll-out of new subscriber additions, and
ultimately less time available to ensure our applications
remain leading edge.  The current economic conditions
are still resulting in slower decision making by
prospective customers despite the considerable
productivity benefit our customers immediately gain on
implementing a mpro solution or a need to incur capital
expenditure.

crimson tide plc - annual report 2012

7

OPERATING AND FINANCIAL REVIEW CONTINUED

The principal financial risk facing the business potentially
emanates from attempts to accelerate growth, for
example by increasing spending on marketing and the
channel partner network. This would gradually consume
cash resources if there was no resulting uplift in
subscribers thereby reducing the Group’s ability to fund
devices supplied as part of our mobility solutions. This in
turn may hold back growth although an immediately
viable option is to supply software only to new
customers.

In summary, the principal risk continues to be that
growth could be slower than all stakeholders hope.

FUTURE PROSPECTS

Crimson Tide’s mpro5 solutions and excellent reputation
in the mobility sector together ensure we are well placed
to benefit from the increased focus on mobile solutions
and in particular, on the potential productivity gains that
result from our services.   Despite the continuing tough
economic conditions, the Board remain very encouraged
by the current opportunities being progressed.

Stephen Goodwin
Chief Executive
31 May 2013

8

BOARD OF DIRECTORS

Barrie Reginald John Whipp (52)
Executive Chairman
Barrie founded Crimson Tide in 1996 and he formulated
the ideas behind the Group’s mobile data solutions in
2003. He is responsible for setting the Group’s vision and
strategy as well as setting goals and targets for the Board.
After an early career in finance and business administration
with Dowell Schlumberger S.A. and UDS Group plc,
Barrie joined Tiphook plc where he founded the financial
services arm in 1986. He became Group Managing
Director of IAF Group plc, which was admitted to the
Official List in April 1994. In 1996 Barrie set up Crimson
Tide, where he was responsible for the day-to-day
management until 2004, when he recruited the current
management team. He has served as a non-executive
Director of pump distributor Wills Group plc as well as 
a number of private companies.

Stephen Keith Goodwin (54)
Chief Executive Officer
Steve was appointed as Crimson Tide’s Chief Executive 
in April 2004 and has responsibility for delivering the
strategy, day-to-day management of the Group and
financial management and control. Steve is a Certified
Accountant with over 20 years’ experience at Board level.
After training as an accountant working for Shell
International, he joined Tiphook plc in 1988 where he
became Group Financial Controller and later Finance
Director of the trailer division. In 1994 Steve was
appointed Managing Director of the rail division and in
1996 led the management team in a £30m management
buyout. The business was sold two years later to GE
Capital where he stayed on as Managing Director of 
GE’s European rail business and gained further experience
in negotiating and integrating acquisitions.

Jeremy Walter Frederick Roth (51)
Sales Director
Jeremy has over 20 years’ experience in mobile
telecommunications. His early career was with Connexions,
a mobile telecoms dealer based in the South East in the
early days of the introduction of personal mobile phones.
He joined Astec Communications in 1989 which was
subsequently taken over by Vodafone. Jeremy worked
within Vodafone Corporate, dealing with mobile
communications for some of its largest corporate
accounts, and later, as a senior sales executive, was given
responsibility for dealing with the NHS. During this time
he built relationships with a number of NHS trusts,
including ambulance services and the Department of

Health. He developed these accounts from being purely
users of voice communications to mobile data,
introducing a number of solutions. He joined Crimson
Tide in 2004 to head the Company’s sales effort.

Luke Anthony Jeffrey (30) 
Technical Director
Luke joined Crimson Tide from university in July 2005
having achieved a Masters in Advanced Computing
Science and has been regularly promoted since. He has
made an invaluable contribution to the development of
our mobility solutions and been fully involved in many
other software developments delivered to customers.
Luke joined the Board in July 2012 as Technical Director
and is responsible for the continuing evolution and
implementation of our software products and services.

Rowley Stuart Ager (67)
Non-Executive Director
Rowley is a qualified accountant who has spent all of his
working life in industry and commerce. In 1972 he joined
BAT Industries Group where he held a number of 
finance roles. In 1986, Rowley joined Tesco PLC becoming
Company Secretary from 1990 to 2004 and was a
member of the Tesco PLC board from 1992 to 2004.
Rowley was Chairman of Tesco Personal Finance, a joint
venture with RBS Group plc, from its formation in 1995
until he retired in 2004. He is currently chairman of 
Tesco Pension Trustees Ltd. Rowley is Chairman of the
Audit Committee.

Graham Basil Ashley (66)
Non-Executive Director
Graham has over 40 years’ experience in stockbroking
and corporate finance and was a founding director and
shareholder of stockbrokers Greig Middleton Holdings
Limited. After the merger of Greig Middleton with
Gerrard Limited, he became a director of Gerrard Limited
and, following its acquisition by Old Mutual Securities
Limited (“OMS”), a Corporate Finance director of 
OMS (which subsequently became Arbuthnot Securities
Limited). Graham has advised on acquisitions and
disposals and fund-raisings across a wide range of sectors
and industries. Graham became a Non-Executive Director
of Crimson Tide Limited in April 2004. Graham was
appointed as a Director of A. Cohen & Co. Plc on 20
October 2004 and was Chairman from February 2005
until the reverse acquisition of Crimson Tide Limited in
August 2006. Graham is Chairman of the Remuneration
Committee.

crimson tide plc - annual report 2012

9

DIRECTORS’ REPORT

The Directors present their report and the audited financial statements of the Group for the year ended 
31 December 2012.

Principal Activities 
The principal activity of the Group during the period was the provision of mobility solutions and related software
development. The principal activity of the Company was to provide management and support to other Group companies. 

Review of the Business
A review of the year and future developments are given in the Operating and Financial Review.

The Group’s strategy is to continue to build on the progress made in recent years to focus its resources on growing its
subscriber book and as a result, the level of contracted future revenues.  The development of its multi-platform mpro5
software, together with the new sales channels, are further steps towards achieving the Group’s overall aim of
accumulating shareholder value. As described in the Operating and Financial Review, the Group has made positive
progress in respect of these aims.

Management regularly review financial results compared to annual budgets and short and long term forecasts.  
In addition, monthly KPIs are monitored closely to highlight early any unexpected trends and appropriate action taken 
if required. These KPIs include:

•   Numbers of subscribers
During 2012, subscribers increased by over 20% following the early setback loss of two customers in distress. 
The largest subscription customer had 182 users at 31 December 2012.

•   Contracted future revenues from subscribers.
Future revenues expected from current subscription contracts total over £1m, and are expected to double when current
contract negotiations are concluded.

Other measures used by management to ensure the Group is likely to perform as forecast include; expected contract
wins, renewal rates and losses, and sales opportunity pipeline.

As the subscriber base grows, operating profits and cashflows increase at a faster rate because overheads do not
increase proportionately. Together, they reduce the principal risks described in the Operating and Financial Review but 
in overall terms, the contracted nature of an increasing proportion of the Group’s revenues, being spread typically over
a three year term, makes the Group insensitive to adverse movements in subscriber numbers.

Results and Dividends
The trading results for the year ended 31 December 2012 and the Group’s financial position at the end of the financial
period are shown in the attached financial statements. The statements have been prepared under International
Financial Reporting Standards (“IFRS”).

Turnover for the year ended 31 December 2012 was £1,225,654 (2011: £1,525,441) and the total profit for the period
before taxation was £4,818 (2011: £26,877). The Directors do not recommend payment of a final dividend.

Directors
The following Directors have held office during the year:

Name 
B R J Whipp 
S K Goodwin 
J W F Roth 
L A Jeffrey
G B Ashley 
R S Ager 

Position
Executive Chairman
Chief Executive
Sales Director
Technical Director (appointed 1 July 2012)
Non-Executive Director
Non-Executive Director

10

DIRECTORS’ REPORT CONTINUED

Directors’ Interests in Shares
Directors’ interests in the share capital of the Company, including family and pension scheme interests, were as follows:

Director
B R J Whipp
S K Goodwin* 
J W F Roth
G B Ashley
R S Ager**

Ordinary shares of £0.01 each

31 December 2012
115,610,132
25,611,484
30,131,159
18,354,718
13,000,000

31 December 2011
115,610,132
25,611,484
30,131,159
18,354,718
13,000,000

* Mr. Goodwin also had an interest as a trustee in 9,150,000 Ordinary Shares of £0.01 each as at 31 December 2012 and 31 December 2011.

** Mr. Ager‘s shareholding includes 5,834,250 Ordinary Shares of £0.01 each held by his wife.

Directors’ interests in the share options, issued under the Group’s Enterprise Management Incentive Scheme, were as
follows:

Director
S K Goodwin
J W F Roth
L A Jeffrey

Directors’ interests in unapproved share options were as follows:

Director
B R J Whipp 

Number of Share options

31 December 2012
7,500,000
4,500,000
3,000,000

31 December 2011
7,500,000
4,500,000
3,000,000

Number of Share Options

31 December 2012
2,500,000

31 December 2011
2,500,000

Directors’ Remuneration
The remuneration of the Directors during the period is summarised below:

Fees and
salaries
£

9,100
9,000

61,040
65,400
63,748
27,500
235,788

Non-Executive
R S Ager
G B Ashley  
Executive
B R J Whipp 
S K Goodwin
J W F Roth
L A Jeffrey*
Total

Benefits
£

-
-

16,373
14,460
12,796
444
44,073

Total
2012
£

9,100
9,000

77,413
79,860
76,544
27,944
279,861

Total
2011
£

18,000
18,000

96,567
86,730
82,128
-
301,425

*Mr Jeffrey was appointed a Director with effect from 1 July 2012.

Significant Shareholdings
As at 30 May 2013 the shareholders’ register showed that the following shareholders had interests in 3% or more of
the share capital of the Company:

Shareholder
B R J Whipp
Helium Special Situations Fund
J W F Roth
W H Ireland Ltd
S K Goodwin
S J M Morris
G B Ashley
Investec Wealth and Investment Ltd

Ordinary shares currently   
held as at 30 May, 2013
115,610,132
80,265,000
30,131,159
29,835,347
25,611,484
21,707,817
18,354,718
17,310,000

Percentage of
issued share capital
26.0%
18.0%
6.8%
6.7%
5.7%
4.9%
4.1%
3.9%

crimson tide plc - annual report 2012

11

DIRECTORS’ REPORT CONTINUED

Financial Risk Management
The Company’s exposure to financial risk is set out in note
17 to the accounts 

Policy on Payments to Suppliers
It is the policy of the Company in respect of all its suppliers,
where reasonably practicable, to settle the terms of
payment with those suppliers when agreeing the terms of
each transaction, to ensure that those suppliers are made
aware of the terms of payment, and to abide by those
terms. The number of trade creditor days outstanding at
the period end for the Group was 42 days (2011: 33 days).
The company is a holding company and has no significant
trade creditors.

Health, Safety and the Environment
Crimson Tide operates responsibly with regard to its 
shareholders, the environment and the wider community.
The Group and Company are committed to the well-being
of all employees and ensure that their health, safety and
general welfare is paramount at all times. 
We also maintain open and fair relationships with all
clients and suppliers while ensuring that all transactions are
operated on an arm’s length, commercial basis.

Political and charitable contributions
No political or significant charitable donations were made
during the period.

Statement of Directors’ responsibilities
The Directors are responsible for preparing the Annual
Report and the financial statements in accordance with
applicable law and regulations.

UK Company law requires the Directors to prepare Group
and parent Company financial statements for each
financial year.  Under that law the directors are required to
prepare the Group financial statements in accordance with
International Financial Reporting Standards (“IFRS”) as
adopted by the European Union and applicable law and
have also elected to prepare the Company financial
statements in accordance with IFRSs as adopted by the
European Union and applicable law.  Under company law
the Directors must not approve the financial statements
unless they are satisfied that they give a true and fair view
of the state of affairs of the Group and parent Company
and of the profit or loss of the Group for that period.

•

•

•

make judgements and estimates that are reasonable
and prudent;
state whether they have been prepared in
accordance with IFRSs as adopted by the European
Union, subject to any material departures disclosed
and explained in the financial statements; and
prepare the financial statement on the going
concern basis unless it is inappropriate to presume
that the Group and the parent Company will
continue in business.

The Directors are responsible for keeping adequate
accounting records that are sufficient to show and explain
the parent Company’s transactions and disclose with
reasonable accuracy at any time the financial position of
the parent Company and enable them to ensure that the
financial statements comply with the Companies Act 2006.
They are also responsible for safeguarding the assets of the
Company and hence for taking reasonable steps for the
prevention and detection of fraud and other irregularities.

Website publication 
The Directors are responsible for the maintenance and
integrity of the corporate and financial information
included on the Group’s website. Legislation in the United
Kingdom governing the preparation and dissemination of
financial statements may differ from legislation in other
jurisdictions.

Disclosure of information to the auditors 
In the case of each of the persons who were Directors of
the Company at the date when this report was approved: 
- so far as each of the Directors is aware, there is no

relevant audit information (as defined in the Companies
Act 2006) of which the Company’s Auditors are unaware;
and

- each of the Directors has taken all the steps that he/she

ought to have taken as a director to make himself/herself
aware of any relevant audit information (as defined) and
to establish that the Company’s Auditors are aware of
that information.

Independent auditors
Shipleys LLP has indicated its willingness to remain in office
and a resolution to reappoint Shirley LLP as auditors will be
proposed at the Annual General Meeting.

Signed by order of the Board

In preparing these financial statements, the Directors are
required to:
•

select suitable accounting policies and then apply
them consistently;

Stephen Goodwin
Company Secretary
31 May 2013

12

CORPORATE GOVERNANCE REPORT

The requirements of the combined code of principles of
corporate governance set out in the listing rules of the
Financial Services Authority are not mandatory for
companies traded on AIM. However, the Directors are
committed to complying with best practice in this area,
and have adopted its principles where they have been
considered appropriate.

Shareholder communication
The Group seeks to ensure that all shareholders are 
kept informed about the Group and its activities. 
A comprehensive annual report and accounts and an
interim report are made available to shareholders on the
Group’s website and sent to those shareholders
requesting a paper copy. 

The Annual General Meeting is a forum for shareholders’
participation with the opportunity to meet and question
Board members including the non-executive members
and the Chairmen of the Board committees.

Additionally, the Group operates an investors’ section on
its website to provide further details of the Group’s
activities.

Board of Directors and Board Committees
The Board of Directors, which consists of four Executive
and two Non-Executive Directors, is responsible for the
Group’s system of corporate governance. The role of the
Non-Executive Directors is to bring independent
judgement to Board discussions and decisions. The Board
meets regularly throughout the year. It has a schedule of
matters referred to it for decision, which includes Group
strategy and future developments, allocation of financial
resources, investments, annual and interim results, and
risk management. The Group has two Board committees,
which operate within defined terms of reference.

Audit Committee
The Audit Committee, comprising Mr. Ager (Chairman),
Mr. Ashley, Mr. Whipp and Mr. Goodwin, is responsible
for reviewing the full and half year results. In addition,
the Audit Committee monitors the framework of internal
control.

Remuneration Committee
The Remuneration Committee, comprising Mr. Ashley
(Chairman), Mr. Ager, Mr. Whipp and Mr. Goodwin,
reviews the remuneration of the Executive Directors and
any senior executive of the Group and considers the
grant of options and payment of performance related
bonuses.

Internal control
The Directors are responsible for ensuring that the Group
maintains a system of internal control to provide them with
reasonable assurance regarding the reliability of financial
information used within the business and for publication
and that assets are safeguarded. There are inherent
limitations in any system of internal financial control. On
the basis that such a system can only provide reasonable
but not absolute assurance against material misstatement
or loss and that it relates only to the needs of the business
at the time, the system as a whole was found by the
Directors at the time of approving the accounts to be
generally appropriate to the size of the business.

Going concern
After reviewing budgets and forecasts, the Directors have
a reasonable expectation that the Group and Company
have adequate resources to continue as an operational
business for the foreseeable future. The financial
statements have therefore been prepared on a going
concern basis.

Employment policy
The Board places considerable value on the involvement of
its employees and has effective arrangements for
communicating the Group’s results and significant business
issues to them. The Directors recognise that continued and
sustained improvement of the Group depends on its ability
to attract, motivate and retain employees of the highest
calibre. Furthermore, the Directors believe that the Group’s
ability to sustain the competitive advantage in the long
term depends on ensuring that all employees contribute to
the maximum of their potential. The Group is committed
to improving the performance of all its employees through
appropriate development and training. Share ownership is
at the heart of the Group’s remuneration philosophy and
the Directors believe that the key to the Group’s future
success lies in a motivated workforce holding a stake in the
Group. For this reason the Board implemented an
Enterprise Management Incentive share option scheme in
February 2008 which is available to all Group employees
subject to meeting certain qualifying rules. The Group is an
equal opportunity employer. Entry into and progression
within the Group is solely determined on the basis of work
criteria and individual merit. The Group gives full and fair
consideration to applications for employment made by
disabled persons, having regard to their respective
aptitudes and abilities. The policy includes, where
practicable, the continued employment of those who may
become disabled during their employment and the
provision of training and career development and
promotion, where appropriate.

crimson tide plc - annual report 2012

13

CORPORATE GOVERNANCE REPORT CONTINUED

Corporate Responsibility
Crimson Tide plc operates responsibly with regard to its
shareholders, employees, other stakeholders, the
environment and the wider community. The Group is
committed to the wellbeing of all employees and ensures
that their health, safety and general welfare is paramount
at all times. We also maintain open and fair relationships
with all clients and suppliers while ensuring that all
transactions are operated on an arm’s length, commercial
basis. As part of this culture, the Group ensures that all
suppliers are paid in a timely fashion, unless there are
sound commercial reasons why payment should not be
made.

REPORT OF THE REMUNERATION COMMITTEE 

The Remuneration Committee was established to
determine the Group’s policy on executive remuneration
and to consider and approve the remuneration packages
for the Directors, subject to ratification by the Board.

The Board determines the Company’s policy on Non-
Executive Directors’ fees and will set fees with reference
to the individual director’s role, the Company’s market
capitalisation and business sector.

The Group’s current and ongoing remuneration policy
aims to ensure executive directors and senior executives
are fairly rewarded for their individual contributions to
the Group’s overall performance and is designed to 
retain and motivate executives of the right calibre 
and experience. The Committee is responsible for
recommendations on all elements of directors’
remuneration including basic salary, annual bonus, share
options and any other incentive awards.

The Committee determines the Group’s policy on
executive directors’ remuneration with reference to
comparable companies and the achievement of the
Group’s strategic objectives. In designing and reviewing
schemes for performance related remuneration, the
Committee gives full consideration to the provisions of
Schedule A to the Combined Code.

At the last Remuneration Committee meeting it was 
re-confirmed that the Directors’ remuneration would 
continue to be reviewed based upon on the Company’s
performance and financial circumstances prevailing at the
time.

On behalf of the Board

Graham Ashley
Chairman - Remuneration Committee
31 May 2013

14

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF CRIMSON TIDE PLC

We have audited the financial statements of Crimson Tide
plc for the year ended 31 December 2012 which comprise
the Consolidated Income Statement, the Consolidated
Statement of Comprehensive Income, the Consolidated
Statement of Financial Position, the Consolidated
Statement of Changes in Equity, the Consolidated Cash
Flow Statement, the Company Statement of Financial
Position, the Company Statement of Changes in Equity,
the Company Statement of Cash Flows and the related
notes. The financial reporting framework that has been
applied in their preparation is applicable law and
International Financial Reporting Standards (IFRSs) as
adopted by the European Union and, as regards the
parent company financial statements, as applied in
accordance with the provisions of the Companies Act 2006.

This report is made solely to the Company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006. Our audit work has been
undertaken so that we might state to the company’s
members those matters we are required to state to them
in an auditors’ report and for no other purpose.  To the
fullest extent permitted by law, we do not accept or
assume responsibility to anyone other than the Company
and the Company’s members as a body, for our audit
work, for this report, or for the opinions we have formed.

Respective Responsibilities of Directors and Auditors
As explained more fully in the Directors’ Responsibilities
Statement (set out on page 12), the Directors are
responsible for the preparation of the financial statements
and for being satisfied that they give a true and fair view.
Our responsibility is to audit and express an opinion on
the financial statements in accordance with applicable law
and International Standards on Auditing (UK and Ireland).
Those standards require us to comply with the Auditing
Practices Board’s (APB’s) Ethical Standards for Auditors.

Scope of the Audit of the Financial Statements
An audit involves obtaining evidence about the amounts
and disclosures in the financial statements sufficient to
give reasonable assurance that the financial statements are
free from material misstatement, whether caused by fraud
or error. This includes an assessment of: whether the
accounting policies are appropriate to the Group’s and the
Parent Company’s circumstances and have been consistently
applied and adequately disclosed; the reasonableness 
of significant accounting estimates made by directors; 
and the overall presentation of the financial statements. 
In addition, we read all the financial and non-financial
information in the Annual Report to identify material
inconsistencies with the audited financial statements. If

we become aware of any apparent material misstatement
or inconsistencies, we consider the implications for our
report.

Opinion of Financial Statements
In our opinion:
•

the financial statements give a true and fair view of
the state of the Group’s and Parent Company’s
affairs as at 31 December 2012 and of the Group’s
profit for the year then ended;
the Group financial statements have been properly
prepared in accordance with IFRSs as adopted by the
European Union;
the Parent Company financial statements have been
properly prepared in accordance with IFRSs as
adopted by the European Union and as applied in
accordance with the provisions of the Companies
Act 2006; and
the financial statements have been prepared in
accordance with the requirements of the Companies
Act 2006.

Opinion on other matter prescribed by
The Companies Act 2006
In our opinion the information given in the Directors’
Report for the financial year for which the financial
statements are prepared is consistent with the financial
statements.

Matters on which we are required to report
by exception
We have nothing to report in respect of the following
matters where the Companies Act 2006 requires us to
report to you if, in our opinion:
•

adequate accounting records have not been kept by
the parent company, or returns adequate for our
audit have not been received from branches not
visited by us; or
the parent company financial statements are not in
agreement with the accounting records and returns;
or
certain disclosures of directors’ remuneration
specified by law are not made; or
we have not received all the information and
explanations we require for our audit.

•

•

•

•

•

•

STEWART JELL (Senior Statutory Auditor)
For and on behalf of SHIPLEYS LLP Chartered Accountants
& Statutory Auditor
10 Orange Street, Haymarket, London, WC2H 7DQ
31 May 2013.

crimson tide plc - annual report 2012

15

CONSOLIDATED INCOME STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2012

Notes 
1

2
3
3

5

Total Revenue
Cost of sales
Gross Profit
Total operating expenses
Profit from operations
Interest Income
Interest payable and similar charges
Profit before taxation
Taxation
Profit after tax
Profit from discontinued operations
Profit for the year available to
equity holder of parent

Earnings per share
From continuing and discontinued operations:
Basic and diluted earnings per 
ordinary share (pence)                        

6                           0.00

From continuing operations:
Basic and diluted earnings per 
ordinary share (pence)                                 6                        0.00

Year ended 
31 December 
2012

£000 
1,226
(259)
967
(944)
23
1
(19)
5
-
5
-

5

Year ended 
31 December 
2012

Continuing
operations

Year ended 
31 December 2011
Discontinued
operations
£000 
312
(69)
243
(237)
6
-
-
6
-
6

£000 
1,213
(230)
983
(951)
32
-
(11)
21
(12)
9
6

Total
£000 
1,525
(299)
1,226
(1,188)
38
-
(11)
27
(12)
15

15

Year ended 
31 December
2011

0.00

0.00

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2012

Notes

Year  
ended 
31 December 
2012

Year
ended 
31 December
2011

£000
5 

(4)
1

£000
15

(5)
10

Net Profit for the year
Other comprehensive income/(loss) for the year:
Exchange differences on translating foreign operations
Total comprehensive profit for the year

16

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AT 31 DECEMBER 2012

Assets
Intangible assets
Equipment, fixtures & fittings
Total non-current assets

Inventories
Trade and other receivables
Cash and cash equivalents
Total current assets
Total Assets

Equity and liabilities
Share capital
Capital redemption reserve
Share premium
Other Reserves
Reverse acquisition reserve
Retained earnings
Total equity

Trade and other payables
Amounts falling due within one year
Amounts falling after more than one year
Total liabilities
Total equity and liabilities

Notes

7 
8 

10 
11 

12 
13 
13 
13 
13 
13 

14 
15 

As at 
31 December 
2012
£

1,179
290
1,469

40
513
321
874
2,343

7,335
49
1,090
432
(5,244)
(1,890)
1,772

394
177
571
2,343

As at 
31  December 

2011
£

1,058 
337  
1,395 

37 
408 
219 
664 
2,059

7,335
49
1,090
436
(5,244)
(1,895)
1,771

280
8
288 
2,059

The financial statements were approved by the board of directors on 31 May 2013 and are subject to the approval of
the shareholders at the Annual General Meeting on 28 June 2013 and signed on its behalf by: 

B R J Whipp
Director

S K Goodwin
Director

Company registration number: 0113845

crimson tide plc - annual report 2012

17

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
AT 31 DECEMBER 2012

Capital 
Share redemption
reserve 
£000 

Capital 
£000 

Share  
Premium 
£000 

Reverse
Other acquisition
reserve 
£000 

Reserves 
£000 

6,760
- 

575
-

49 
-

-
-

1,090
- 

-
-

441
- 

-
(5)

(5,244)

Retained 
Earnings 
£000 

(1,910)
15

-
-

-
-

Total 
£000 

1,186
15

575
(5)

7,335

49

1,090

436

(5,244)

(1,895)

1,771

- 
-

-
-

- 
-

- 
(4)

-
-

5
-

5
(4)

7,335

49 

1,090

432

(5,244)

(1,890)

1,772

Group
Balance as at
1 January 2011
Profit for the year
Proceeds from new shares
issued during the year
Translation movement
Balance as at
31 December 2011

Profit for the year
Translation movement
Balance as at
31 December 2012

18

CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDING 31 DECEMBER 2012

Cash flows from operating activities
Profit before taxation
Add back:
Amortisation of intangibles
Depreciation of equipment, fixtures and fittings
Net interest
Operating cash flows before movement in
working capital
Increase in inventories
(Increase) / decrease in trade and other receivables
Increase / (decrease) in trade and other payables
Cash generated / (used) in operations
Taxes paid
Net cash (used) / generated in operating activities
Cash flows used in investing activities 
Purchases of fixed assets
Interest received
Net cash used in investing activities
Cash flows from financing activities
Net proceeds from issue of shares
Interest paid
Net increase / (decrease) in borrowings
Net cash from financing activities
Net (decrease)/increase in cash and cash equivalents
Net cash and cash equivalents at beginning of period
Net cash and cash equivalents at end of period

Analysis of net funds
Cash and cash equivalents
Bank overdraft

Other borrowing due within one year
Borrowings due after one year
Finance Leases
Net funds 

Year ended
31 December
2012
£000
5

Year ended
31 December
2011
£000
27

55
118
18

196
(3)
(106)
11
98
-
98

(246)
1
(245)

-
(19)
285
266
119
202
321

321
-
321
(117)
(175)
(8)
21

31
99
11

168
(9)
96
(313)
(58)
(12)
(70)

(427)
-
(427)

575
(11)
(305)
259
(238)
440
202

219
(17)
202
-
-
(14)
188

crimson tide plc - annual report 2012

19

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
AT 31 DECEMBER 2012

A) Corporate Information
Crimson Tide plc (the “Company”) is a public limited
company incorporated in the United Kingdom. The
address of the registered office is 10 Orange Street,
London, WC2H 7DQ. Crimson Tide plc’s shares are
publicly traded on the Alternative Investment Market
of the London Stock Exchange (AIM). 

B) Basis of consolidation
The consolidated financial statements of the Company for
the year ended 31 December 2012 comprise the
Company and its subsidiaries (together referred to as
the “Group”).

On an acquisition, fair values are attributed to the Group’s
share of net assets. Where the cost of acquisition exceeds
the values attributable to such net assets, the difference is
treated as purchased goodwill, which is capitalised and
subjected to annual impairment reviews. The results of
acquired companies are brought in from the date of their
acquisition.

C) Basis of preparation
The consolidated financial statements of Crimson Tide plc
have been prepared in accordance with applicable law
and International Financial Reporting Standards
incorporating International Accounting Standards and
Interpretations (collectively “IFRS”) as endorsed by the
European Union.

The financial statements have been prepared on the
historical cost basis except for certain assets and liabilities
which have been measured at fair value. Non-current
assets are stated at the lower of carrying amount and fair
value less costs to sell. 

The financial statements are presented in UK sterling and
have been prepared on a going concern basis.

The preparation of financial statements in conformity with
generally accepted accounting principles requires the use
of estimates and assumptions that affect the reported
amounts of assets and liabilities at the date of the
financial statements and the reported amounts of

revenues and expenses during the reporting period.
Although these estimates are based on management’s
best knowledge of the amount, event or actions, actual
results ultimately may differ from those estimates.

The estimates and underlying assumptions are reviewed
on an ongoing basis. Revisions to accounting estimates
are recognised in the period in which the estimate is
revised if the revision affects only that period, or in a
period of the revision and future periods if the revision
affects both current and future periods.

The accounting policies set out below have been applied
consistently by Group entities to all periods presented in
these consolidated financial statements, except where
noted.

D) Significant judgements and major causes of

estimation uncertainty

As noted above, the Group makes estimates and
assumptions concerning the future. Those that have a
significant risk of causing a material adjustment to the
carrying amounts of assets and liabilities within the next
financial year are addressed below. 

i) Estimated impairment of goodwill

The Group tests semi-annually whether goodwill has
suffered any impairment in accordance with the
accounting policies stated in Notes G ii) and H) below.
The recoverable amounts of cash generating units have
been determined based on value-in-use calculations
requiring the use of estimates.

ii) Fair value of development costs

Research costs are not capitalised. Development costs,
however, are capitalised from the point that it is
sufficiently certain that future economic benefits to the
Group will cover all selling, administration and support
costs as well as the development costs themselves. The
Board will continue to review the nature of the Group’s
development activities on an ongoing basis and
consider whether the conditions are being satisfied.
Development costs include work completed on mobility
software applications. 

20

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012

E) Changes in accounting policy
PDA and smartphone equipment
PDA and smartphone handheld devices supplied by the
Group to its subscribers were previously accounted for as
current asset prepayments and spread over their useful life.
In recognition of the aggregate materiality of PDA and
smartphone equipment in 2011, the Board of Directors
decided that it was more appropriate to reflect the carrying
value of PDA and smartphone equipment as fixed assets
depreciated over their useful life, rather than as current
asset prepayments. The 2011 financial statements reflect
the change in accounting policy which did not affect the
profit before tax results for the year.

Standards, amendments to standards, and
interpretations adopted in the 2012  financial
statements or that have previously been early-
adopted in the Company's annual financial
statements
Amendments to IFRS 7 
Disclosures - Transfer of Financial Assets
The amendments to IFRS 7 increase the disclosure
requirements for transactions involving transfers of
financial assets. These amendments are intended to
provide greater transparency around risk exposures of
transactions where a financial asset is transferred but the
transferor retains some level of continuing exposure in the
asset. 

Amendments to IAS 12 
Deferred Tax - Recovery of Underlying Assets
The amendments to IAS 12 provide an exception to the
general principle set out in IAS 12 Income Taxes that the
measurement of deferred tax should reflect the manner in
which an entity expects to recover the carrying amount of
an asset. Specifically, the amendments establish a
rebuttable presumption that the carrying amount of an
investment property measured using the fair value model
in IAS 40 Investment Property will be recovered entirely
through sale. 

Under the amendments, unless the presumption is
rebutted, the measurement of the deferred tax liability or
asset is required to reflect the tax consequences of
recovering the carrying amount of the investment
property entirely through sale. 

Future standards, amendments to standards, and
interpretations not early-adopted in the 2012
financial statements
Effective for periods beginning on or after 1 July 2012:

Amendments to IAS 1 
Presentation of Items of Other Comprehensive Income

Effective for periods beginning on or after 1 January 2013:

Amendments to IFRS 7 
Disclosures - Offsetting Financial Assets and Financial
Liabilities

Annual improvements to IFRSs 2009-2011 Cycle
IAS 19 Employee Benefits (as revised in 2011)
IFRS 13 Fair Value Measurement
IAS 27 Separate Financial Statements (as revised in 2011)
IFRS 10 Consolidated Financial Statements
IFRS 11 Joint Arrangements
IFRS 12 Disclosure of Interests in Other Entities

Amendments to IFRS 10, IFRS 11 and IFRS 12
Consolidated Financial Statements, Joint Arrangements
and Disclosure of Interests in Other Entities: Transition
Guidance

Effective for periods beginning on or after 1 January 2014:

Amendments to IAS 32 Offsetting Financial Assets and
Financial Liabilities

Effective for periods beginning on or after 1 January 2015:

IFRS 9 Financial Instruments (as revised in 2010) 

Amendments to IFRS 9 and IFRS 7 
Mandatory Effective Date of IFRS 9 and Transition
Disclosures

The adoption of these standards, amendments and
interpretations is not expected to have a material impact
on the Company’s profit for the year or equity. Application
of these standards may result in some changes to
presentation of information within the Company`s
financial statements in future years.

crimson tide plc - annual report 2012

21

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012

F) Equipment, fixtures and fittings
i) Owned assets

Items of equipment, fixtures and fittings are stated at
historic cost less accumulated depreciation with
different useful lives (see below).

ii) Leased assets

Leases in terms of which the Group assumes
substantially all the risks and rewards of ownership are
classified as finance leases. Assets acquired in terms of
finance leases are capitalised at their fair value at
inception of the lease, and depreciated over the
estimated useful life of the asset. The capital element of
future obligations under the leases in included as a
liability in the balance sheet.

iii) Depreciation

Depreciation is charged to the income statement over
the estimated useful lives of each part of an item of
equipment, fixtures and fittings. The depreciation rates
are as follows:
- Office and computer equipment: 20% on cost on a

straight-line basis

- PDA, tablet and smartphone equipment: cost spread

over useful life of 3 to 5 years

- Fixtures and fittings: 25% on a reducing balance

basis.

G) Intangible assets
i) Development Expenditure

The costs of developing software for commercial resale
are capitalised and amortised on a straight line basis
over the expected useful life of the product,
conservatively estimated as 5 years. Amortisation
commences when revenues from the product begin to
be received. The carrying value of development costs is
reassessed semi-annually.

ii) Goodwill

Goodwill represents the excess of the fair value of 
the consideration given for investments in subsidiary
undertakings over the fair value of the underlying
assets at the date of their acquisition. The carrying
value of goodwill is reassessed semi-annually.

H) Impairment
The carrying amounts of the Group’s assets are reviewed
at each balance sheet date to determine whether there 
is any indication of impairment. If any such indication
exists, the asset’s recoverable amount is estimated. The
recoverable amount is the higher of its net selling price
and its value in use. For intangible assets that are not yet
available for use, goodwill or intangible assets with an
indefinite useful life, an impairment test is performed at
each balance sheet date.

In assessing value in use, the expected future cash flows
from the asset are discounted to their present value using
a pre-tax discount rate that reflects current market
assessments of the time value of money and the risks
specific to the asset.

An impairment loss is recognised in the income statement
whenever the carrying amount of an asset or its cash
generating unit exceeds its recoverable amount.
A previously recognised impairment loss is reversed if the
recoverable amount increases as a result of a change in
the estimates used to determine the recoverable amount,
but not to an amount higher than the carrying amount
that would have been determined (net of depreciation)
had no impairment loss been recognised in prior years. 
For goodwill, a recognised impairment loss is not reversed.

I) Inventories
Inventories consist entirely of mobile devices held not for
re-sale but as spares and trial equipment. All are
individually stated at the lower of their cost or net
realisable value.

J) Turnover and revenue recognition
The turnover shown in the profit and loss account
represents amounts receivable for services provided to
customers, exclusive of Value Added Tax. Subscription
income and support and maintenance income is credited
to turnover in equal monthly instalments over the period
of the related agreement. There is no recognition in the
Consolidated Income Statement of the contracted values
of future revenues.

22

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012

N) Financial instruments
Financial liabilities and equity instruments are classified
according to the substance of the contractual
arrangements entered into. An equity instrument is any
contract that evidences a residual interest in the assets of
the entity after deducting all of its financial liabilities.

Where the contractual obligations of the financial
instruments (including share capital) are equivalent to a
similar debt instrument, those financial instruments are
classed as financial liabilities. Financial liabilities are
presented as such in the Statement of Financial Position.
Finance costs and gains or losses relating to financial
liabilities are included in the Income Statement. Finance
costs are calculated so as to produce a constant rate of
return on the outstanding liability.

Where the contractual terms of share capital do not have
any terms meeting the definition of financial liability then
this is classed as an equity instrument. Dividends and
distributions relating to equity instruments are debited to
equity.

K) Expenses
i) Operating lease payments

Payments made under operating leases are recognised
in the income statement on a straight-line basis over
the term of the lease.

ii) Finance lease payments

The capital element of finance lease repayments is
treated as a reduction in the balance sheet liability and
the interest element is charged to the profit and loss
account on a “sum of digits” basis.

L) Deferred taxation
Deferred tax is recognised on all timing differences where
the transactions or events that give the Company an
obligation to pay more tax in the future, or a right to pay
less tax in the future, have occurred by the balance sheet
date. Deferred tax assets are recognised when it is more
likely than not that they will be recovered. Deferred tax is
measured using rates of tax that have been enacted or
substantially enacted by the balance sheet date.

M) Government grants
Government grants are recognised at their fair value 
where there is a reasonable assurance that the grant will 
be received and the Group will comply with all attached
conditions. Government grants relating to capital
expenditure are deducted in calculating the carrying
amount of the asset. The grant is recognised in profit or
loss over the life of the asset as a reduced amortisation
expense. Revenue related grants are credited to the 
income statement when the related expenditure is
expensed.

The Group has benefitted from small research and
development grants in recent years that have contributed
to meeting the costs of new software development.

crimson tide plc - annual report 2012

23

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012

1. Segmental reporting
The Group has two main regional centres of operation; one in the UK, the other in Ireland but the Group’s resources,
including capital, human and non-current assets are utilised across the Group irrespective of where they are based or
originate from.  The Board via the management team, allocate these resources based on revenue generation, which due
to its high margin nature and the Group’s reasonably fixed overheads, in turn drives profitability and cashflow
generation.    The Board consider it most meaningful to monitor financial results and KPIs for the consolidated Group,
and decisions are made by the Board accordingly.

In due consideration of the requirements of IFRS 8 Operating Segments, the Board consider segmental reporting by (i)
region, including turnover, operating profit and non-current assets and (ii) business activity, by turnover, to be
appropriate.  Business activity is best split between (i) the strategic focus of the business, i.e. mobility solutions and the
resulting development services that emanate from that, and (ii) non-core software solutions, including reselling third
party software and related development and support services. 

The analysis of each follows: 

Turnover
Year ended
31 December

Operating profit
Year ended
31 December

Non current assets
Year ended 
31 December

Region:

UK

Ireland

Total

2012 
£000

978

248

1,226

2011 
£000

1,237

288

1,525

2012
£000

16

7

23

2011
£000

33

5

38

2012
£000

1,372

97

1,469

2011
£000

1,308

87

1,395

Turnover can be analysed by business activity as follows:

Business activity:
Mobility solutions and related development services
Software solutions reselling, development and support
Discontinued activities
Total Turnover

Year ended 
31 December
2012
£000
1,060
166
-
1,226

Year ended
31 December
2011
£000
967
237
312
1,525

Discontinued activities mostly consist of the UK mobile connections business assigned to Premier Telecom from 

September 2011. 

24

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012

2. Profit from operations

Amortisation of intangible assets
Depreciation on equipment, and fixtures and fittings
Operating lease costs
Auditors remuneration for:
- Audit services
- Other services:

- The auditing of accounts of associates of 

the Company pursuant to legislation

- Other services supplied pursuant to such legislation

3. Finance income and costs

Bank interest payable
Loan interest
Finance lease interest
Other interest
Interest receivable
Net finance costs

Year ended  
31 December 
2012
£000
55
118
24

Year ended
31 December 
2011
£000
31
99
13

10

10
6

10

13
8

Year ended 
31 December 
2012
£000
1 
16
2
-
(1)
18

Year ended
31 December 
2011
£000
1
6
2
2
-
11

crimson tide plc - annual report 2012

25

25

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012
4. Employees

Staff costs (including Directors) were as follows:

Wages and salaries
Non-Executive Directors' fees
Compulsory social security contributions
Other pension costs
Personnel costs

The following amounts are included above in relation to Directors:

Wages and salaries
Non-Executive Directors' fees
Compulsory social security contributions
Directors' costs
Mr. L. A. Jeffrey has been included in Directors’ costs from July 2012.

A detailed breakdown of the remuneration of the Directors is shown on page 11.

Average monthly staff numbers in the period were as follows:

Sales and marketing
Technical
Management, finance and administration

Year ended 
31 December
2012
£000
593
18
65
-
676

Year ended
31 December
2011
£000
634
36
71
-
741

Year ended 
31 December
2012
£000
261
18
29
308

Year ended
31 December
2011
£000
229
36
31
296

Year ended 
31 December
2012
No.
3
6
4
13

Year ended
31 December
2011
No.
4
6
4
14

26

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012
5. Taxation
The Group incurred a capital gains tax charge in Ireland in 2011 of £12,292 arising on the disposal of its Irish Time and
Attendance (“T&A”) business in 2009. No corporation tax charge has been incorporated into the consolidated accounts
for the periods ended 31 December 2012 or 31 December 2011 due to the availability of tax losses.
Year ended
31 December
2012
£000
5
1
14
-
(15)
-

Profit on ordinary activities before tax
Profit on ordinary activities by rate of tax (28%)
Expenses not deductible for taxation purposes
Carried forward taxable losses
Utilisation of brought forward tax losses
Tax on profit on ordinary activities

Year ended
31 December
2011
£000
27
8
14
-
(22)
-

Deferred tax asset
The Group has an unprovided deferred tax asset relating to carried forward taxable losses of approximately £675,000
(2011: £690,000). This asset has not been recognised in the accounts due to uncertainty of the timing of future taxable
profits against which it can be utilised.

6. Earnings per share
The calculation of basic earnings per share is based on the profit attributable to ordinary shareholders and the weighted
average number of ordinary shares in issue during the period.

The calculation of diluted earnings per share is based on profit attributable to ordinary shareholders and the weighted
average number of ordinary shares that would be in issue, assuming conversion of all dilutive potential ordinary shares
into ordinary shares.

The profit attributable to ordinary shareholders is presented for continuing and discontinued operations, and for
continuing operations.

Reconciliation of the weighted average number of shares used in the calculations are set out below:

Basic earnings per share
Reported profit from continuing and discounted operations (£000) 
Reported earnings per share from continuing and discounted operations (pence)

Year ended 
31 December
2012
5
0.00

Year ended
31 December
2011
15
0.00

Reported profit from continuing operations (£000)
Reported earnings per share from continuing operations (pence)

5
0.00

9
0.00

Weighted average number of ordinary shares:
Opening balance
Effect of share placing during the year
Weighted average number of ordinary shares

Year ended 
31 December
2012
No.
445,486,234
-
445,486,234

Year ended
31 December
2011
No.
387,986,234
51,924,658
439,910,892

The diluted earnings per share is the same as the basic earnings per share for both continuing and discontinued
operations, and for continuing operations.

crimson tide plc - annual report 2012

27

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012
7. Intangible assets

Group
Cost
At 1 January 2011
Additions:
Mobile data applications development cost
Less Research and Development Grant
At 31 December 2011
Additions:
Mobile data applications development cost
Less Research and Development Grant
At 31 December 2012

Impairment and amortisation
At 1 January 2011
Charge for year 
At 31 December 2011
Charge for year 
At 31 December 2012

Carrying amount
At 31 December 2012
At 31 December 2011
At 1 January 2011

Group
development
expenditure
£000

Goodwill
£000

988

-
-
988

-
-
988

(190)
-
(190)
-
(190)

798
798
798

215

171
(20)
366

219
(43)
542

(75)
(31)
(106)
(55)
(161)

381
260
140

Total
£000

1,203

171
(20)
1,354

219
(43)
1,530

(265)
(31)
(296)
(55)
(351)

1,179
1,058
938

Goodwill can be further analysed by cash generating unit the recoverable amount of each has been assessed based on
estimated value in use.

Cost
Less impairment
Carrying amount

Crimson Tide
(IE) Ltd
(Healthcare)
£000

Crimson Tide
Mpro Ltd
(Mobile sols.)
£000

400 
-
400

280
-
280

Callog
Ltd
(Telecoms)
£000

308
(190)
118

Total
£000

988 
(190)
798

Management prudently assess value in use by estimating the cashflows each unit is expected to generate in the next
four years  based on current levels of business activity, reducing over time if appropriate, discounted at 8% p.a. 
No growth is forecast for the purposes of these calculations.  

28

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012
8. Equipment, fixtures and fittings

Group
Cost
At 1 January 2011 
Additions
Disposals
At 31 December 2011
Additions
Disposals
At 31 December 2012

Depreciation
At 1 January 2011
Charge for year 
Disposals
At 31 December 2011
Charge for year
Disposals
At 31 December 2012

Carrying amount
At 31 December 2012
At 31 December 2011
At 1 January 2011

Office and
computer
equipment
£000

PDA, tablet &
smartphone
equipment
£000

Fixtures and
fittings
£000

Motor
Vehicles
£000

47
11
-
58
3
(9)
52

(32)
(6)
-
(38)
(7)
9
(36)

16
20
15

285
260
(72)
473
68
(54)
487

(143)
(93)
72
(164)
(108)
49
(223)

264
309
142

14
6
-
20
5
-
25

(11)
(1)
-
(12)
(3)
-
(15)

10
8
3

12
-
(12)
-
-
-
-

(12)
-
12
-
-
-
-

-
-
-

Total
£000

358
277
(84)
551
76
(63)
564

(198)
(100)
84
(214)
(118)
58
(274)

290
337
160

Included within the net book value of £290,000 is £12,000 (2011: £17,000) relating to computer equipment held
under finance lease agreements. The depreciation charge to the financial statements in the year in respect of such
computer equipment amounted to £5,000 (2011: £4,000). There is no material difference between the value of the
minimum lease payments and their net present value.

crimson tide plc - annual report 2012

29

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012
8. Equipment, fixtures and fittings (continued)

Company
Cost
At 1 January 2011
Additions
At 31 December 2011
Disposals
At 31 December 2012

Depreciation
At 1 January 2011
Charge for year
At 31 December 2011
Charge for year
Disposals
At 31 December 2012

Carrying amount
At 31 December 2012
At 31 December 2011
At 1 January 2011

9. Investments

Fixtures
& Fittings
Total
£000

17
-
17
(17)
-

(17)
-
(17)
-
17
-

-
- 
-

Company
The Company is the holding company of the Group. The following table shows details of the Company’s subsidiary
undertakings at 31 December 2012. Each of these companies is wholly owned by Crimson Tide plc, the issued share
capital of each is fully paid and each is included in the consolidated accounts of the Group:

Name of company
Owned directly by Crimson Tide plc
Crimson Tide Mpro Limited
Crimson Tide Services Limited
A. Cohen & Co. (GB) Limited
Crimson Tide (IE) Limited
A.Cohen (Aust) Pty Limited

Owned by Crimson Tide Mpro Limited
Moneymotive Limited

Owned by Moneymotive Limited
Callog Limited

Activity

Country of incorporation or
registration and operation

Mobile data solutions
Mobile data solutions
Non-trading
Mobile data solutions
Non-trading

England and Wales
England and Wales
England and Wales
Ireland
Victoria, Australia

Non-trading

England and Wales

Telecoms

England and Wales

30

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012
9. Investments (continued)

Company
Cost
At 31 December 2011
Additions
At 31 December 2012
Provisions
At 31 December 2011
Impairment
At 31 December 2012

Carrying amount
At 31 December 2012
At 31 December 2011

10. Trade and other receivables

Group
Trade receivables
Other receivables
Prepayments and accrued income

Shares in
subsidiary
undertakings
£000

Trade
investments
£000

5,297
-
5,297

1,929
- 
1,929

3,368
3,368

386
-
386

386
-
386

-
-

Total
£000

5,683
-
5,683

2,315
-
2,315

3,368
3,368

As at
31 December
2012
£000
276
58
179
513

As at
31 December
2011
£000
177
68
163
408

As at 31 December 2012, trade receivables of £131,000 (2011: £131,000) were impaired and fully provided for. 
The ageing of trade receivables not impaired are as follows:

Aged analysis of trade receivables:
Age from invoice date
< 30 days
30 - 60 days
60 - 90 days
> 90 days

Movements of the Group provision for impairment of trade receivables are as follows:

At 1 January 2011
Receivables collected in year previously provided for
Receivables written off during the year as uncollectable
Provision for receivables impairment for the year
At 31 December 2011
Receivables collected in year previously provided for
Receivables written off during the year as uncollectable
Provision for receivables impairment for the year
At 31 December 2012

As at
31 December
2012
£000

As at
31 December
2011
£000

108
32
12
25
177

131
41
21
83
276

£000
53
-
(33)
111
131
(8)
(3)
11
131

crimson tide plc - annual report 2012

31

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012

Company
Amounts recoverable from Group undertakings
Other receivables
Prepayments and accrued income

As at
31 December
2012
£000
1,523
29
10
1,562

As at
31 December
2011
£000
1,349
31
5
1,385

11. Cash and cash equivalents
Cash and cash equivalents comprise cash and short-term deposits held by Group companies. The carrying amount of
these assets approximates their fair value.

12. Share capital

Authorised
Ordinary shares: 711,950,842 shares of 1p each (2011: 711,950,842 shares of 1p each)
Deferred shares: 15,160,482 shares of 19p each 

Issued, called up
Ordinary shares: 445,486,234 shares of 1p each (2011: 445,486,234 shares of 1p each) 
Deferred shares: 15,160,482 shares of 19p each 

As at
31 December

2012
£000

7,120 
2,880
10,000

4,455 
2,880
7,335

2011
£000

7,120
2,880
10,000

4,455
2,880
7,335

W. H. Ireland Ltd received a warrant to subscribe for up to 3,879,862 Ordinary Shares of 1p as part of their fee for the
fund raising completed in October 2010.

Exercise 
Date of Grant
 Price
29 November 2010 1.0p

Expiry Date

Number
 Issued

29 November 2013 3,879,862

Exercised
in 2012
-

Number
outstanding
31 December
2012
3,879,862

Share options
The Company has granted equity-settled options to some of the Directors and employees under the Company’s
Enterprise Management Incentive Scheme (EMI Scheme) and under an unapproved scheme. The share options may not
be exercised for two years from date of issue and thereafter, only if the target share price is achieved.

32

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012

At 31 December 2012 the following options were outstanding in respect of ordinary shares.

Number Exercised

Expiry Date 

Issued

in 2012    cancelled

Number
outstanding
at

Number
exercisable
at
Expired/ 31 December 31 December
2012

2012

Target
share
price

Exercise 
Price

Date of Grant 
Issued under EMI scheme
5 February 2007
5 November 2008
5 May 2010
Issued under an unapproved scheme
5 May 2010

2.5p
2.5p
2.5p

1.25p

2.5p

1.5p
1.0p 5 November 2018
1.25p

5 February 2017 11,000,000
7,000,000
5 May 2020 17,500,000

— 1,000,000
— 2,000,000
— 1,000,000

10,000,000
5,000,000
16,500,000

5 May 2020

2,500,000

—

—

2,500,000

13. Reserves

Group
Balance as at 1 January 2011
Profit for the year
Translation movement
Balance as at 31 December 2011
Profit for the year
Proceeds from new shares issued during the year
Translation movement
Balance as at 31 December 2012

Capital
redemption
reserve
£000
49
-
-
49
-
-
-
49

Company
Balance as at 1 January 2011
Loss for the year
Balance as at 31 December 2011
Loss for the year
Balance as at 31 December 2012

Share
premium
£000
1,090
-
-
1,090
-
-
-
1,090

Capital
redemption
reserve
£000
49
- 
49
-
49

Other
reserves
£000
441
-
(5)
436
-
-
(4)
432

Share
premium
£000
1,090
-
1,090
-
1,090

Reverse
acquisition
reserve
£000
(5,244)
-
-
(5,244)
-
-
-
(5,244)

Other
reserves
£000
337
-
337
-
337

— 
—
—

—

Retained
earnings
£000
(1,910)
15
-
(1,895)
5
-
-
(1,890)

Retained
earnings
£000
(3,824)
(64)
(3,888)
(71)
(3,959)

crimson tide plc - annual report 2012

33

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012
14. Creditors: Amounts falling due within one year

As at
31 December
2012
£000
117
-
67
18
61
6
-
1
124
394

As at
31 December
2011
£000
-
17
60
21
39
6
30
-
107
280

As at
31 December
2012
£000
117
1
4
26
148

As at
31 December
2011
£000
-
6
4
28
38

Group
Bank loans
Bank overdraft
Trade creditors
PAYE and social security
VAT 
Finance lease agreements
Directors’ current account
Other creditors 
Accruals and deferred income

Company
Bank loans
Trade creditors
Amounts owed to Group undertakings
Accruals

34

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012
15. Creditors: Amounts falling due after more than one year

Group
Finance lease agreements
Bank Loans

Company
Bank Loans

Maturity of debt

Group
The loans and finance leases are repayable as follows:
Within one year
Between one and two years
Between two and five years

Company
The loans and finance leases are repayable as follows:
Within one year
Between one and two years
Between two and five years

As at
31 December
2012
£000
2
175
177

As at
31 December
2012
£000
175

As at
31 December
2011
£000
8
-
8

As at
31 December
2011
£000
-

As at
31 December
2012
£000

As at
31 December
2011
£000

123
119
58
300

6
6
2
14

As at
31 December
2012
£000

As at
31 December
2011
£000

117
117
58
292

-
-
-
-

crimson tide plc - annual report 2012

35

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012
16. Operating lease commitments
At the period end, total future minimum rental commitments under non-cancellable operating leases were:

Group
Not later than 1 year
After 1 year but not more than 5 years

As at
31 December
2012
£000
2
88
90

As at
31 December
2011
£000
5
137
142 

17. Financial Instruments and Risk Management
The Group uses a limited number of financial instruments, comprising cash, short-term deposits, loans and bank
overdrafts to fund the Group’s operations. The Group has other financial instruments such as trade receivables and
payables, that arise directly from operations. The Group does not trade in financial instruments.

Trade and other short-term debtors/creditors have been excluded from the following disclosures

Group
Financial Assets
Cash at bank and in hand

Financial Liabilities
Bank overdraft (maturing on demand)
Bank loans 
An analysis of the maturity of the loans is given in note 15.

As at
31 December
2012
£000

As at
31 December
2011
£000

321

-
292

219

17
-

Financial risk factors
Exposure to currency, credit, liquidity and interest rate risk arise in the normal course of the Group’s business. 
The Directors review and agree policies for managing each of these risks to minimise potential adverse effects on the
Group’s financial performance.

a) Foreign currency risk

The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures,
primarily with respect to the US dollar and the euro. At the end of the year the Group held negligible net monetary
assets in foreign currencies. Foreign exchange differences on retranslation of these assets and liabilities are taken to
the income statement.

b) Credit risk

The Group has no significant concentrations of credit risk and has policies in place to ensure that sales are made 
to customers with an appropriate credit history. Receivables balances are monitored on an ongoing basis and at 
31 December 2012 no one customer owes more than 4% of total revenue. As a result the Group’s exposure 
to bad debts is not significant. 

The Group is exposed to the loss of future subscription revenues if subscriber customers go into liquidation. 
At 31 December, 2012, no one customer accounted for more than £148,000 (2011: £180,000) of future contracted
revenue. 

36

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
AT 31 DECEMBER 2012

c) Liquidity risk

Prudent liquidity risk management implies maintaining sufficient cash and available funding through an adequate
amount of committed credit facilities. The Group ensures it has adequate cover through the availability of bank
overdraft and loan facilities to satisfy forecast requirements taking into account all known and forecast factors.

In May 2012, HSBC provided a loan facility of £350,000 under the Enterprise Finance Guarantee scheme which
management believe is adequate to fund the Group’s foreseeable requirements. It should be noted that PDA and
smartphone devices are only purchased once a term contract has been signed by the customer.

d) Interest rate risk

The Group’s policy is to minimise interest rate risk by regularly reviewing and agreeing actions to limit the Group’s
exposure to adverse movements in interest rates. 

Fair value risk factors
The net fair values of intangible assets approximate to their carrying value as disclosed in Note H and 7 are regularly
assessed. The aggregate net fair values and carrying amounts of all other assets and liabilities, including financial assets
and financial liabilities, are disclosed in the Statement of Financial Position and Notes.

Operational risk factors
The Board considers the key operating risk to be insufficient working capital to fund the planned growth in subscriber
numbers. Funding is regularly assessed against forecasts and expected growth rates and managed accordingly to
minimise this risk.

18. Related party transactions
On 12 May 2011, the Company announced that the Goodwin Accumulation and Maintenance Trust had decided to
exercise part of its option and purchase 7,500,000 million new Ordinary Shares of 1 pence per share. At the same time,
the Company repaid the remaining balance of the loan of £212,492 and cancelled the balance of the option facility.

The interests of the Directors in share options are shown on page 11. 

Other than the above and the repayment in the year of the Director’s current account balance of £30,000 (monies
owed to Mr. B R J Whipp), no transactions with related parties were undertaken such as are required to be disclosed
under International Accounting Standard 24.

19. Profit of the Parent Company
As permitted by Section 408 of the Companies Act, the profit and loss account of the parent company is not presented
as part of these accounts. The parent company’s loss for the financial year amounted to £70,595 (2011 loss: £64,514).

crimson tide plc - annual report 2012

37

COMPANY STATEMENT OF FINANCIAL POSITION
AT 31 DECEMBER 2012

As at 31 December 

Assets
Tangible assets
Investments
Total non-current assets

Trade and other receivables
Cash and cash equivalents
Total current assets
Total Assets

Equity and liabilities
Share capital
Capital redemption reserve
Share premium
Other Reserves
Retained earnings
Total equity

Trade and other payables
Amounts falling due within one year
Amounts falling after more than one year
Total liabilities
Total equity and liabilities

Notes

8 
9 

10 
11 

12 
13 
13 
13 
13 

14 
15 

2012 
£000 

- 
3,368
3,368

1,562
245
1,807
5,175

7,335
49 
1,090
337 
(3,959)
4,852

148
175
323
5,175

2011 
£000 

- 
3,368
3,368

1,385
208 
1,593
4,961

7,335
49 
1,090
337
(3,888)
4,923

38
-
38
4,961

The financial statements were approved by the Board of Directors on 31 May 2013 and are subject to the approval of
the shareholders at the Annual General Meeting on 28 June 2013 and signed on its behalf by:

B R J Whipp 
Director 

S K Goodwin
Director

Company registration number: 0113845

38

COMPANY STATEMENT OF CHANGES IN EQUITY
AT 31 DECEMBER 2012

Loss after tax for the year being total recognised income and expense for the year
Issue of share capital
Total changes in equity
Total equity as at 1 January
Total equity as at 31 December

Year ended
31 December
2012
£000
(71)
-
(71)
4,923
4,852

Year ended
31 December
2011
£000
(64)
575
511
4,412
4,923

crimson tide plc - annual report 2012

39

COMPANY STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2012

Year ended
31 December

Cash flows from operating activities
Loss before taxation
Increase in trade and other receivables
Decrease in trade and other payables
Interest paid
Net cash used in operating activities
Cash flows used in investing activities 
Acquisition of subsidiaries
Purchases of fixed assets
Interest received
Net cash used in investing activities
Cashflows from financing activities
Net proceeds from issue of shares
Interest paid
Net increase/(decrease) in borrowings
Net cash from financing activities
Net increase/(decrease) in cash and cash equivalents
Net cash and cash equivalents at beginning of period
Net cash and cash equivalents at end of period

Analysis of Net Funds
Cash and cash equivalents
Bank overdraft

Other borrowing due within one year
Borrowings due after one year
Net (debt)/funds

2012
£000

(71)
(177)
(7)
16 
(239)

-
-
- 
-

-
(16)
292
276
37
208
245

245
-
245

(117)
(175)
(47)

2011
£000

(64)
(400)
(238)
- 
(702)

-
- 
- 
-

575
-
(39)
536
(166)
374
208

208
- 
208

-
-
208

40

OFFICERS AND PROFESSIONAL ADVISERS

Board of Directors 

Secretary 

Registered office 

B R J Whipp (Executive Chairman)
R S Ager
G B Ashley
S K Goodwin
L A Jeffrey
J W F Roth

S K Goodwin

10 Orange Street
Haymarket
London
WC2H 7DQ

Registered Number 

0113845

Bankers 

Auditors 

Nominated Adviser and Broker 

Solicitors 

HSBC Bank plc
9 Wellesley Road
Croydon
Surrey
CR9 2AA

Shipleys LLP
10 Orange Street
Haymarket
London
WC2H 7DQ

W H Ireland Ltd
24 Martin Lane
London
EC4R ODR

Gordons Partnership LLP
22 Great James Street
London
WC1N 3ES

Website 

www.crimsontide.co.uk

crimson tide plc - annual report 2012

41

NOTICE OF ANNUAL GENERAL MEETING

Notice is hereby given that the 2013 Annual General
Meeting of Crimson Tide plc will be convened at 10
Orange Street, Haymarket, London WC2H 7DQ on 28
June 2013 at 2:30 pm to transact the following business
and consider and, if thought fit, pass the following
resolutions, each such resolution to be considered as an
ordinary resolution.

Ordinary Resolutions:
1 To receive the report and accounts of the Company for

the year ended 31 December 2012

2 To re-appoint Messrs Shipleys LLP as Auditor and
authorise the Directors to fix their remuneration

3 To re-appoint Luke Anthony Jeffrey as a Director 

of the Company

4 To re-appoint Graham Basil Ashley as a Director 

of the Company

5 To re-appoint Jeremy Walter Frederick Roth as a

Director of the Company

By order of the Board
Stephen Goodwin
Company Secretary
Registered Office
10 Orange Street, London WC2H 7DQ
31 May 2013

Notes
1 Proxies
Any member of the Company entitled to attend and vote
at the above meeting may appoint one or more proxies to
attend and, on a poll, to vote instead of him. A proxy
need not be a member.

2 Contracts of Service
All Directors’ contracts of service having more than one
year’s unexpired term are available for inspection by
members at the Company’s registered office during
business hours and will be available for inspection at the
location of the meeting for the period commencing 15
minutes prior to the commencement of the meeting and
ending at the conclusion of the meeting.

3 The Company, pursuant to Regulation 41 of the
Uncertificated Securities Regulations 2001, hereby
specifies that only those shareholders registered on the
Register of Members of the Company at 2.30 pm on 
26 June 2013 shall be entitled to attend or vote at the
meeting in respect of shares registered in their name at
the time. Changes to entries on the relevant Register of
Members after this time shall be disregarded in
determining the rights of any person to attend or vote at
the meeting, notwithstanding any provisions in any
enactment, the articles of association of the Company or
other instrument to the contrary.

4 The Company, pursuant to Regulation 41(3) of the
Uncertificated Securities Regulations 2001, hereby gives
notice of its determination that only those shareholders
registered on the Register of Members of the Company at
the close of business on the date of this notice shall be
entitled to receive notice of this meeting.

42

FORM OF PROXY

Crimson Tide plc
(“Crimson Tide” or “the Company”)
Annual General Meeting on 28 June 2013 at 2.30 pm

I/We (name in full) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

of . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

hereby appoint the Chairman of the Meeting or . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (delete as appropriate)
as my/our proxy to attend, to speak and to vote in respect of the shares registered in my/our name(s) at the Annual
General Meeting of Crimson Tide plc to be held on 28 June 2013 and at any adjournment thereof. I/We direct my/our
proxy to vote on the following resolution as I/we have indicated by marking the appropriate box with an ‘X’.

RESOLUTION
1 To approve accounts
2 To re-appoint Shipleys LLP as auditors
3 To re-appoint L A Jeffrey as director
4 To re-appoint G B Ashley as director
5 To re-appoint J W F Roth as director

FOR

AGAINST

ABSTENTION

Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes on completion:
1. As a member of the Company you are entitled to appoint a proxy to exercise all or any of your rights to attend, speak and vote at a general

meeting of the Company. You can only appoint a proxy using the procedures set out in these notes.

2. Appointment of a proxy does not preclude you from attending the meeting and voting in person. If you have appointed a proxy and attend the

meeting in person, your proxy appointment will automatically be terminated.

3. A proxy does not need to be a member of the Company but must attend the meeting to represent you. To appoint as your proxy a person other

than the Chairman of the meeting, insert their full name in the space provided. If you sign and return this proxy form with no name inserted in
the space, the Chairman of the meeting will be deemed to be your proxy. Where you appoint as your proxy someone other than the Chairman,
you are responsible for ensuring that they attend the meeting and are aware of your voting intentions. If you wish your proxy to make any
comments on your behalf, you will need to appoint someone other than the Chairman and give them the relevant instructions directly.
4. You may appoint more than one proxy provided each proxy is appointed to exercise rights attached to different shares. You may not appoint

more than one proxy to exercise rights attached to any one share.

5. To direct your proxy how to vote on the resolutions mark the appropriate box with an ‘X’. If no voting indication is given, your proxy will vote or
abstain from voting at his or her discretion. Your proxy will vote (or abstain from voting) as he or she thinks fit in relation to any other matter
which is put before the meeting.
To appoint a proxy using this form, the form must be:

• completed and signed;
• sent or delivered to Company Secretary; and
• received no later than 26 June 2013 at 2.30 pm.

6.
7.

If your shares are held through CREST, you may use the CREST electronic proxy appointment service.
In the case of a member which is a company, this proxy form must be executed under its common seal or signed on its behalf by an officer of the
company or an attorney for the company.

8. Any power of attorney or any other authority under which this proxy form is signed (or a duly certified copy of such power or authority) must be

9.

included with the proxy form.
In the case of joint holders, where more than one of the joint holders purports to appoint a proxy, only the appointment submitted by the most
senior holder will be accepted. Seniority is determined by the order in which the names of the joint holders appear in the Company’s register of
members in respect of the joint holding (the first-named being the most senior).

11. If you submit more than one valid proxy appointment, the appointment received last before the latest time for the receipt of proxies will take

precedence.

12. A vote withheld is not a vote in law, which means that the vote will not be counted in the calculation of votes for or against the resolution. If no
voting indication is given, a proxy may vote or abstain from voting at his or her discretion. A proxy may vote (or abstain from voting) as he or she
thinks fit in relation to any other matter which is put before the meeting.

crimson tide plc - annual report 2012

43

Second fold

The Company Secretary
Crimson Tide plc
Heathervale House
Vale Avenue
Tunbridge Wells
TN1 1DJ

Third fold

Please
Affix
Stamp
Here

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t
s
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F

44

 
crimson tide plc - annual report 2012

NOTES

Crimson Tide plc 

Registered in England No. 0113845

Our registered office:

10 Orange Street, London, WC2H 7DQ

UK office:

Heathervale House, Vale Road,
Royal Tunbridge Wells,
Kent, TN1 1DJ

Telephone: 

01892 542444

Fax: 

01892 510441

General email address: 

info@crimsontide.co.uk

Ireland office:

Citywest Business Centre,
3013 Lake Drive,
Citywest Campus,
Dublin 24 

Telephone:

+353 (0) 1 4693728

Fax: 

+353 (0) 1 4693115

General email address: 

info@crimsontide.ie

Web 

www.crimsontide.co.uk