Quarterlytics / Energy / Oil & Gas Midstream / Crimson Tide plc

Crimson Tide plc

tide · LSE Energy
Claim this profile
Ticker tide
Exchange LSE
Sector Energy
Industry Oil & Gas Midstream
Employees 11-50
← All annual reports
FY2019 Annual Report · Crimson Tide plc
Sign in to download
Loading PDF…
Crimson Tide plc 

Annual Report and Accounts 2019 

Company Registration Number 00113845 

  
 
 
  
 
 
  
 
 
  
 
 
 
 
  
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
Crimson plc 
Contents 
31 December 2019 

Table of Contents 

Chairman’s Statement ...................................................................................................................................... 3 
Chief Executive’s Review ................................................................................................................................. 5 
Financial Review .............................................................................................................................................. 6 
Board of Directors ............................................................................................................................................ 7 
Directors’ Report .............................................................................................................................................. 8 
Strategic Report ............................................................................................................................................. 11 
Corporate Governance Statement ................................................................................................................. 12 
Independent Auditor’s Report ........................................................................................................................ 16 
Consolidated Statement of Profit and Loss .................................................................................................... 20 
Consolidated Statement of Comprehensive Income  ..................................................................................... 20 
Consolidated Statement of Financial Position ............................................................................................... 21 
Consolidated Statement of Changes in Equity .............................................................................................. 22 
Consolidated Statement of Cash Flow ........................................................................................................... 23 
Notes to the Financial Statements ................................................................................................................. 24 
Company Statement of Financial Position ..................................................................................................... 42 
Company Statement of Changes in Equity .................................................................................................... 43 
Company Statement of Cash Flows............................................................................................................... 44 
Officers and Professional Advisors ................................................................................................................ 45 

2 

 
 
 
 
 
 
 
  
  
 
 
 
 
Crimson Tide plc 
Chairman’s Statement 
31 December 2019 

Chairman’s Statement 

2019 was the first year where we saw the results of our more expansive strategy implemented at the end of the 
previous year whereby we enhanced our sales team with proven professionals. We also took the decision to ensure 
that we had sufficient development, support and implementation resource to support our growth. I am pleased to 
report that we saw improvements in our key metrics and, with our long-term subscription strategy, this bodes well 
for the future. 

Our key vertical markets continued to evolve and we have now added transportation organisations to our growing 
base of mpro5 clients. Our expansion into the rail industry now includes train operating companies, engineering 
firms and Network Rail. These early forays have seen us become recognised by not only industry organisations but 
by original equipment manufacturers and network operators.  

The core of mpro5 has continued to grow, fuelled by demand from our clients. Our platform now handles secure 
single sign on in the same way as the large global IT suppliers and, as an early pioneer in Cloud technology, we 
have  been  able  to  scale  to  our  clients’  requirements.  mpro5  users  can  now  be  measured  in  the  hundreds  of 
thousands. We embed IoT (Internet of Things) into many of our sales proposals and these are being well received 
in a market only used to the supply of equipment, not a full-service process solution. IoT is a differentiator for us 
and we are optimistic in its value to future business.  

Crimson Tide is often underestimated in terms of the longevity of its client contracts. Customer demand leads us to 
extend and add to contracts and this can be demonstrated by the fact that this year, our earliest mobility client 
extended their contract for a further three years. At the end of this period, the client will have been with us for twenty 
years. Many of our new clients are asking for longer terms than our usual thirty-six months as mpro5 is being seen 
as key to their mobility strategy. 

Financially, I believe that our results have been strong across our key performance indicators. Turnover for Crimson 
Tide never tells the full story and doesn’t reflect the longevity of our client contracts. Many of our larger clients have 
been with us for many years reflecting the enduring value mpro5 has for them, whilst new medium size transactions 
do still add meaningfully to our revenue base.  At the same time we experience minimal churn, occurring typically 
among our smaller contracts, which also tend to be less economic for us. Our strategy has been to grow, but not at 
the  expense  of  leveraged,  highly  optimistic  investment.  Our  core,  long  term  contracted  revenues  underpin  our 
business and we are well placed for future growth.  

mpro5’s  platform  is  capable  of  being  leveraged  into  more verticals  and  to  expand  further  into  its  existing  ones. 
Crimson Tide continues to have a small capital base and there are opportunities to invest in tailoring the platform 
to cater for more industries and processes that we have not had sufficient resource to develop.  We have a belief 
that our small ventures into the healthcare field will become increasingly relevant, especially after the effects of 
COVID-19 are fully digested. Our ability to work remotely had already been established and our cloud infrastructure 
meant that our clients experienced no change in the way that their systems operated. Our long term contracted 
revenues  have  meant  that  our  cash  collection  profile  has  seen  very  limited  change.  Our  largest  clients  are 
supermarkets  and  organisations  involved  in  the  national  infrastructure  and  the  flexibility  of  mpro5  to  these 
organisations is more important now than ever before. 

I do perceive significant opportunities for the company, both in terms of our existing vertical markets and new ones. 
Our business in healthcare is still at an early stage but we have exposure to the NHS and large global pharma 
companies. I also believe that there are large opportunities in Financial Services and the construction, health and 
safety sectors. We are only limited by our ability to market to these sectors as our infrastructure and delivery process 
is highly scalable.  

2020 will see us continue to pursue the many opportunities in our pipeline, as well as to round out our marketing 
function and project our offering to a wider potential client base. This process is now underway with a greater degree 
of clarity and purpose than has been the case historically. The team in place is more professional than ever and 
we are already seeing positive results. 

3 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crimson plc 
Chairman’s Statement 
31 December 2019 

As the executive team has now had a solid period of working together and are delivering the results that we hoped, 
I shall focus on the development of new areas of the business, both in terms of new technologies, international and 
market verticals. We continue to enhance the remuneration and benefits of our team, many of whom are long term 
employees. I am extremely confident in the team’s ability to drive the business forward and look forward to the next 
stage in our evolution.  

Barrie R. J. Whipp 
Founder & Chairman 

4 

 
 
 
 
 
 
 
  
  
 
 
 
Crimson Tide plc 
Chief Executive’s Review 
31 December 2019 

Chief Executive’s Review 

2019 has seen a significant increase in the size of the organisations that are becoming mpro5 subscribers. We are 
benefitting  from  greater  exposure  to  large  enterprises  thanks  to  our  investment  in  Sales  &  Marketing,  and  our 
dedicated partner channel created in late-2018. 

The  Company’s  forays  into  new  verticals  have  led  to  us  already  becoming  a  disruptor  within  the  transportation 
sector, most notably within the rail industry. We have also learned a lot from our international expansions, and the 
transition to a partner model in Dubai has been transformational for our presence there. Underpinned by subscriber 
growth and related consultancy, I am confident this place us on solid footing for future growth. 

Solutions on Subscription 
I am also pleased to report that the introduction of our solutions services has augmented the mpro5 offering and 
the  Company  has  welcomed  new  revenue  streams  across  mobile  sims,  IoT  hardware,  and  Mobile  Device 
Management (MDM) accordingly. Although revenue generation within this new stream is in its early stages, we 
have created a strong foundation of partners and knowledge upon which we can build. 

Our  subscriber  churn  remains  low,  testament  to  the  strength  of  our  platform  in  terms  of  its  flexibility  and  its 
robustness, and a sign that we work in true partnership with our customer. To complement this, we have invested 
recently in the technical pre-sales areas of the business based on customer demand for integrated reporting and 
dashboard requirements. These are complimentary offerings that position mpro5 as a long-term investment and 
partnership for our subscribers which offers immediate new insights and cost savings. 

Our  partner  channel  is  maturing  and  I  am  encouraged  to  see  the  mpro5  partner  network  delivering  great 
opportunities and revenue potential. 

Our Unique mpro5 Platform 
The mpro5 platform is uniquely positioned by its blend of service, cloud infrastructure, flexibility and capability. We 
frequently replace multiple disparate solutions by using the single mpro5 integrated platform. To that end, 2019 has 
seen the inclusion of some key features that have made the barrier of entry for enterprise customers significantly 
lower.  For  example,  Single  Sign  On  (SSO)  now  enables  customers  to  use  their  own  security  infrastructure  to 
authenticate with mpro5. 

The  introduction  of  a  fully  featured  API  across  the  mpro5  platform  now  means  that  companies  can  adopt  the 
elements of mpro5 that they need quickly and integrate into wider enterprise products. We have seen with larger 
customers, that this more gradual transition is much more palatable. 

Summary 
2019 has been the first year of prosecution of our 2018 investments in sales and marketing. I remain confident in 
our ability to deliver future growth for our shareholders, as ever, built on long-term subscription revenues. I believe 
there are exciting times ahead. 

Luke Jeffrey 
CEO 

5 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Financial Review 
31 December 2019 

Financial Review 

The  financial  results  for  2019  reflect  a  year  of  strong  growth  for  Crimson  Tide.  Revenue  increased  by  22%  to 
£2,921k (2018: £2,398) of which 81% represents recurring revenues. The composition of these recurring revenues 
continues to move towards software-only contracts. This shift, as well as increased consultancy fees, where we 
adapt mpro5 specifically for client requirements, has increased gross margin to 87.2% (2018: 86.5%). International 
recurring revenue increased by 5% and comprises approximately 11% of total recurring revenue. 

Despite a strategy of significant increase in sales and marketing expenditure, announced in 2018, the Group’s profit 
before tax increased to £352k (2018: £69k). 

EBITDA increased to £775k (2018: £492k). Under the new IFRS 16 accounting rules (see below), lease expenses 
(previously reported within operating costs) have been replaced by depreciation and interest expense.  Under the 
new rules, EBITDA for 2019 is £65k higher than the comparative figure under the previous rules. 

Changes in accounting rules 
The Group has applied IFRS 16: Leases, effective for accounting periods that begin on or after 1 January 2019, 
using the modified retrospective approach without restatement of the comparative information. 

IFRS  16  introduces  new  or  amended  requirements  with  respect  to  lease  accounting.  It  introduces  significant 
changes to lessee accounting by removing the distinction between operating and finance leases and requiring the 
recognition of a right-of-use asset and a lease liability at commencement for all leases, except for short-term leases 
and leases of low value assets. At year-end the Group had a right-of-use asset of £149k with a matching lease 
liability of £152k. Comparative figures are not required under the modified retrospective transition approach. 

Capitalisation of intangible asset 
Development  costs  of  the  mpro5  platform  of  £380k  (2018:  £347k)  were  capitalised  during  the  year.  The  Board 
continually monitors the carrying value of the intangible asset on the balance sheet and is satisfied with the current 
valuation of £1,318k (2018: £1,105k). Amortisation of this intangible asset during 2019 amounted to £171k (2018: 
£141k). 

Trade receivables 
Trade receivables at year end amounted to £649k (2018: £392k). Although this is substantially higher than the prior 
year, it is mostly a timing issue and a function of a large number of pilot agreements and new contracts entered 
into during the last quarter of the financial year. 

Debt and finance costs 
Included in  the debt position, is the recognition of a capitalised lease  liability of  £152k relating to IFRS  16 (see 
above). 

Borrowings excluding this capitalised lease liability, decreased by £95k to £281k (2018: £376k). These borrowings 
consist of loans and leases used to finance devices supplied with software contracts as well as those sold with our 
solutions sales.  

Finance costs of £44k (2018: £40k) includes an amount of £10k that is an effect of IFRS 16. 

Cashflow and liquidity 
During 2019, the Group incurred £279k (2018: £33k) of capital expenditure other than intangibles. With the adoption 
of IFRS 16, £207k of these additions are associated with a “right-of-use” asset. 

The Group has an undrawn overdraft facility of £250k. At year-end, cash balances (excluding the overdraft facility) 
amounted to £320k (2018: £613k). This decrease is mostly due to the strategy of increased investment in sales 
and  marketing,  and  increased  investment  in  development  resources  to  support  the  Group’s  growth.  Operating 
activities generated cash of £358k (2018: £541k). 

Peter Hurter 
Finance Director 

6 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Board of Directors 
31 December 2019 

Board of Directors 

Barrie Reginald John Whipp (59) Executive Chairman 
Barrie founded Crimson Tide in 1996 and he formulated the ideas behind the Group’s mobile data solutions in 2003. He 
is responsible for setting the Group’s vision and strategy as well  as setting goals and targets for the business. After an 
early career in finance and business administration with Dowell Schlumberger S.A. and UDS Group plc, Barrie joined 
Tiphook plc where he founded the financial services arm in 1986. He became Group Managing Director of IAF Group 
plc, which was admitted to the  Official  List  in  April  1994.  He  has  served  as  a  non-executive  Director of pump 
distributor Wills Group plc as well as a number of private companies. Barrie is currently Chairman of Wey Education plc. 

Luke Anthony Jeffrey (37) Chief Executive Officer and Technical Director 
Luke joined Crimson Tide from university in July 2005 having achieved a Masters in Advanced Computing Science and 
has  been regularly promoted since. He has made an invaluable  contribution to the  development of our  mobility 
solutions and been fully involved in many other software developments delivered to customers. Luke joined the Board 
in July 2012 as Technical Director responsible for the continuing evolution and implementation of our software products 
and services. In December 2016, Luke was promoted to Deputy Chief Executive and became Chief Executive Officer in 
March 2018 responsible for the day to day management of the Group. 

Stephen Keith Goodwin (61) Non-Executive Director 
Steve served as Crimson Tide’s Chief Executive from April  2004 to August 2013 and subsequently  as the Group’s 
Finance Director. He stepped down as an Executive Director in July 2019. Steve is a Certified Accountant with 30 
years’ experience at Board level. After training as an accountant working for Shell International, he joined Tiphook plc 
in 1988 where he became Group Financial Controller and later Finance Director of the trailer division. 
In 1994 Steve was appointed Managing Director of the rail division and in 1996 led the management team in a 
£30m  management  buyout.  The  business  was  sold  two  years  later  to  GE Capital where he stayed on as Managing 
Director of GE’s European rail business and gained further experience in negotiating and integrating acquisitions. 

Tobias ‘Toby’ James Turness Hawkins (39) Group Sales & Marketing Director 
Toby joined Crimson Tide in October 2017 having held numerous sales roles in his career, most recently, Enterprise Account 
Director  for  the  OpenText  Corporation.  Previously  he  was  Commercial  Director for Stevens Group Ltd. which 
develops enterprise and  SaaS software solutions. Toby is responsible for leading the sales  and marketing teams and 
achieving the Group’s sales and growth targets. 

Graham Basil Ashley (73) Non-Executive Director 
Graham  has  over  40  years’  experience  in  stockbroking  and  corporate finance and was a founding Director and 
shareholder of stockbrokers Greig Middleton Holdings Limited. Graham has advised on acquisitions and disposals and 
fund-raisings across a wide range of sectors and industries. Graham became a Non-Executive Director of Crimson Tide 
Limited in April 2004.  Graham was appointed as a Director of A. Cohen & Co. Plc on  20 October 2004 and was 
Chairman  from  February  2005 until  the reverse acquisition of Crimson Tide Limited in August 2006.  Graham  is 
Chairman of the Audit Committee. 

Pieter Maree Hurter (43) (South African) Finance Director and Company Secretary 
Peter was appointed a Director of the Company in July 2019 having previously been the Group’s financial controller. He 
qualified as a Chartered Accountant with Deloitte in 2003 before joining EY as a manager. He subsequently joined 
Moore Stephens as a director. Peter has wide ranging experience working with businesses from start-ups to listed 
entities. 

7 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
Crimson Tide plc 
Directors’ Report 
31 December 2019 

Directors’ Report 

The  directors  present  their  report  and  the  audited  financial  statements  of  the  Group  for  the  year  ending  31 
December 2019. 

Principal Activities and Review of the Business  

The principal activity of the Group during the period was the provision of mobility solutions and related software 
development.  The  principal  activity  of  the  Company  was  to  provide  management  and  support  to  other  Group 
companies. 

Results and Dividends 

The trading results for the year and the Company’s financial position at the end of the financial period are shown in 
the  attached  financial  statements.  The  statements  have  been  prepared  under  International  Financial  Reporting 
Standards (“IFRS”). 

Turnover for the year ended 31 December 2019 was £2,921,483 (2018: £2,398,484) and the total profit before tax 
was £352,100 (2018: £68,717). The directors do not recommend payment of a final dividend. 

Directors 

The following directors have held office during the year:  

BRJ Whipp 
GB Ashley 
SK Goodwin 
LA Jeffrey 
TJT Hawkins 
RK Todd (resigned 5 May 2020) 
PM Hurter (appointed 01 July 2019)  

Directors’ interest in shares 

Directors’ interests in the share capital of the Company, including family and pension scheme interests, were as 
follows: 

Director 
BRJ Whipp 
SK Goodwin* 
GB Ashley 
RK Todd** 
LA Jeffrey 

    Ordinary shares of £0.1p 
2018 

2019 

102,820,132  102,820,132 
30,611,484 
30,611,484 
18,354,718   18,354,718  
8,450,000 
2,000,000  

8,450,000 
2,000,000  

* Mr. Goodwin also had an interest as a trustee in 9,150,000 Ordinary Shares of 0.1p each as at 31 December 
2019 and 31 December 2018. 

** Mr. Todd’s shareholding includes shares held in the Todd Meat Pension Fund of which Mr Todd is a beneficiary. 

Directors’ interests in the share options, issued under the Group’s Enterprise Management Incentive Scheme, were 
as follows: 

Director 
SK Goodwin 
LA Jeffrey 

                            Number of share options 
2018 

2019 

    2,500,000 
1,000,000 

   2,500,000 
1,000,000 

8 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Directors’ Report 
31 December 2019 

Directors’ interests in unapproved share options were as follows: 

Director 
BRJ Whipp 

Directors’ remuneration 

                            Number of share options 
2018 

2019 

    2,500,000 

   2,500,000 

The remuneration of the Directors during the period is summarised below: 

Non-executive 
GB Ashley 
RK Todd 
SK Goodwin  

Executive 
BRJ Whipp 
TJT Hawkins 
LA Jeffrey 
PM Hurter 

Total 

  Fees and 
  Salaries 

  Benefits  

  Pension 

£ 

£ 

£ 

Total 
2019 

£ 

Total 
2018 

£ 

15,000  
-  
18,000  

116,667  
109,388  
102,000  
37,500  

-  
-  
-  

-  
-  
-  

15,000  
-  
18,000  

6,000 
- 
26,000 

18,331  
47,391  
8,544  
168  

60,000  
2,825  
2,790  
1,125  

194,998  
159,604  
113,334  
38,793  

193,481 
104,872 
96,700 
- 

398,555  

74,434  

66,740  

539,729  

427,053 

Mr Todd resigned as a director on 5 May 2020. Mr Hurter was appointed a director on 1 July 2019. 

Significant shareholdings 

As at 22 May 2020 the shareholders’ register showed that the following shareholders had interests in 3% or more 
of the share capital of the Company: 

Shareholder 
BRJ Whipp 
Helium Special Situations Fund 
SK Goodwin 
JWF Roth 
Lion Trust Investment Partners LLP 
SJM Morris 
GB Ashley 

Financial Risk Management 

No. 

% 

102,820,132 
61,775,106 
30,611,484 
26,131,159 
22,942,885  
21,707,817 
18,354,718  

22.6% 
13.5% 
6.7% 
5.7% 
5.0%  
4.8% 
4.0%  

The Company’s exposure to financial risk is set out in note 20 to the accounts. Crimson Tide maintains a strong 
focus on working capital management. 

Policy on Payments to Suppliers 

It is the policy of the Company in respect of all its suppliers, where reasonably practicable, to settle the terms of 
payment with those suppliers when agreeing the terms of each transaction, to ensure that those suppliers are made 
aware of the terms of payment, and to abide by those terms. The number of trade creditor days outstanding at the 
period end for the Group was 39 days (2018: 26 days). The Company is a holding company and has no significant 
trade creditors. 

9 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Directors’ Report 
31 December 2019 

Health, Safety and the Environment 

The company operates responsibly with regard to its shareholders, employees, other stakeholders, the environment 
and the wider community.  The company is committed to the wellbeing of all employees and ensure that their health, 
safety and general welfare is paramount at all times.  We also maintain open and fair relationships with all clients 
and suppliers while ensuring that all transactions are operated on an arms-length, commercial basis. 

Political and Charitable Contributions 

No political or significant charitable donations were made during the period. 

Statement of Directors’ Responsibilities 

The  Directors  are  responsible  for  preparing  the  Annual  Report  and  the  financial  statements  in  accordance with 
applicable law and regulations. 

UK Company law requires the Directors to prepare financial statements for each financial year.  Under that law the 
directors  have  elected  to  prepare  the  financial  statements  in  accordance  with  International  Financial  Reporting 
Standards ("IFRSs") as adopted by the European Union.  Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company 
and of the profit or loss of the Company for that period. 

In preparing these financial statements, the Directors are required to: 

select suitable accounting policies and then apply them consistently; 

 
  make judgements and estimates that are reasonable and prudent; 
 

state whether they have been prepared in accordance with IFRSs as adopted by the European Union, subject 
to any material departures disclosed and explained in the financial statements; and 

  prepare  the  financial  statement  on  the  going  concern  basis  unless  it  is  inappropriate  to  presume  that  the 

Company will continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the 
Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company 
and  enable  them  to  ensure  that  the  financial  statements  comply  with  the  Companies  Act  2006.    They  are  also 
responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities. 

Adequacy of information supplied to auditors 

In the case of each of the persons who were Directors of the Company at the date when this report was approved: 

 

so far as each of the Directors is aware, there is no relevant audit information (as defined in the Companies Act 
2006) of which the Company's Auditors are unaware; and 

  each  of  the  Directors  has  taken  all  the  steps  that  he/she  ought  to  have  taken  as  a  Director  to  make 
himself/herself  aware  of  any  relevant  audit  information  (as  defined)  and  to  establish  that  the  Company's 
Auditors are aware of that information. 

Website publication 

The  Directors  are  responsible  for  the  maintenance  and  integrity  of  the  information  included  on  the  Company's 
website.  Legislation in the United Kingdom governing the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions. 

Signed by order of the board 

Peter Hurter 
Company Secretary 
8 June 2020 

10 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Strategic Report 
31 December 2019 

Strategy and objectives 
The Company’s strategy is to continue to develop its mobility solutions and grow the contracted number of subscribers 
currently using its mpro5 service. In doing so, the targeted objectives of: 

 
 
 
 
 

Increased contracted revenues 
Strengthened  cashflows 
Geographical  expansion 
Increased profitability 
Higher returns for stakeholders 

will be achieved. The Company plans to continue to re-invest its profits in 2020 to grow the Company more significantly 
in the coming years. 

Business model 
The Crimson Tide group provides its mpro5 software, sometimes with a handheld mobile device or tablet, to subscribers 
who typically contract for three or more years. Crimson Tide incurs the up-front costs of software development and 
investment in equipment, such as smartphones, sensors, tags, etc. and recovers these costs as quickly as possible over 
the contract term. 

The  group  is  operationally  geared  with  relatively  fixed  overheads  so  an  increasing  proportion  of  turnover  growth 
favourably impacts profitability and net cashflow. 

Review of the business 
A review of the year and future developments are given in the  Chairman’s Statement, Chief Executive’s Review and 
Financial Review on pages 3, 5 and 6 respectively. 

At 31 December 2019 Crimson Tide had a total of 28 directors and employees analysed as follows: 

Directors 
Senior managers 
Other employees 

Male 
7 
2 
16 

Female 
- 
1 
2 

Key performance indicators 
Crimson Tide management use a number of KPIs to measure  the performance of the business and to assess current 
trends. These statistics are regularly reviewed and action is taken by management as appropriate. 
Other measures used by management to ensure the Group is likely to perform as forecast include; expected contract 
wins, renewal rates and losses, and sales opportunity pipeline. 
The Group uses Microsoft Dynamics as its customer relationship management system to record and monitor dealings 
with customers and potential new clients. 

Principal risks and uncertainties 

The Board of Directors and management team continually review key performance indicators and business trends, as 
well as regular financial information, to help identify future risks and uncertainties in the business. 

The principal risks and uncertainties facing the business remain  unchanged as they potentially stem from attempts to 
accelerate  growth, for example by increasing spending on marketing and  people. However, operating cashflows 
generated by our growing contracted subscriber book, provide increasing amounts of cash to re-invest in the business. 
Furthermore, the finance facilities offered by NatWest and Lombard provide additional means to fund new devices if 
required, and accelerate growth 

Signed on behalf of the Directors 

Barrie Whipp  
Founder & Chairman  
8 June 2020 

11 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Corporate Governance Statement 
31 December 2019 

Corporate Governance Statement 

The Board is committed to sound Corporate Governance and have adopted the Quoted Companies Alliance (QCA) 
Corporate Governance Code in line with the London Stock Exchange’s changes to the AIM Rules requiring all AIM-
listed companies to adopt and comply with a recognised corporate governance code. 
The Company believes the code is essential to foster business  integrity and shareholders’ trust in the Board. High 
standards of  Corporate Governance are a key priority of the Board and details  of how the Company addresses key 
governance issues are set out here by reference to the 10 principles of Corporate Governance developed by the 
Quoted Companies Alliance. 

1.  ESTABLISH A STRATEGY AND BUSINESS MODEL 

The board should express a shared view of the Company’s vision and strategy, including detail 
of: 

•  what the Company is working to achieve; 
•  the period in which its objectives are to be achieved; and 
•  what is required to achieve these objectives. 

This view should be well communicated, both internally and externally. 

Compliance 

Crimson Tide’s vision is to invest in and develop mpro5 to deliver long term, sustainable growth in revenues, profits 
and shareholder value. The Company places particular focus on the quality of mpro5, its relationships with clients, 
staff and stakeholders. The Directors believe that mpro5 can improve operations and efficiency for a broad range 
of organisations, particularly in logistics, facilities management and healthcare. 

The  Company  seeks  to  grow  its  revenues  consistently,  taking  advantage  of  the  high  margin  it  achieves.  The 
Company has a three-year business plan reflecting expansion including in its home territory and overseas. 

Crimson Tide has sufficient resources to grow the business further. The retention of existing staff is an area of high 
focus and recruitment of further employees will occur as the Company grows. 

2.  MEETING THE NEEDS AND OBJECTIVES OF OUR SHAREHOLDERS 

Directors should develop a good understanding of the needs and expectations of the Company’s shareholders, as 
well as the motivations behind shareholder voting decisions. No board ever wants to find itself in a position where 
it  is  voted  down  by  shareholders.  Accordingly,  it  is  in  the  interests  of  the  Company  to  understand  the  view  of 
shareholders  before  a  potentially controversial  or  unusual  proposal  is  put  to  them.  Companies with  a  dominant 
shareholder  must  be  particularly  aware  of  the  need  to  hear  the  voices  of  and  protect  the  interests  of  minority 
shareholders and must therefore consider whether it is necessary to put in place contractual arrangements such 
as a relationship agreement. 

Compliance 

The Board is aware of the need to protect the interests of all shareholders. It seeks to balance the interests of small 
shareholders with those of more substantial shareholders. The Board comprises Directors with substantial holdings 
and small holdings. 

The Board consists of the Chairman, three executive directors and two non-executive directors. Board meetings 
are held at least four times a year. 

Crimson Tide plc publishes all relevant material, according to QCA definitions, on its website. This includes annual 
reports and shareholder circulars 

Shareholder Communication 

The  Group  seeks  to  ensure  that  all  shareholders  are  kept  informed  about  the  Group  and  its  activities.  A 
comprehensive annual report and accounts and an interim report are made available to shareholders on the Group’s 
website  and  sent  to  those  shareholders  requesting  a  paper  copy.  The  Annual  General  Meeting  is  a  forum  for 
shareholders’ participation with the opportunity to meet and question Board members including the non-executive 

12 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
Crimson Tide plc 
Corporate Governance Statement 
31 December 2019 

members and the Chairmen of the Board committees. Additionally, the Group operates an investors’ section on its 
website to provide further details of the Group’s activities. 

3.  TAKING INTO ACCOUNT WIDER STAKEHOLDER AND SOCIAL RESPONSABILITIES 

Good  governance  includes  the  board  considering  the  Company’s  impact  on  society,  the  community  and  the 
environment. Every company should consider its corporate social responsibilities (CSR). Any CSR policy should 
include narrative on social and environmental issues and should show how these are integrated into the Company’s 
strategy. Integrating CSR into strategy will help create long term value and reduce risk to shareholders and other 
stakeholders 

Compliance 

The  Directors  are  aware  of  the  impact  the  business  activities  have  on  the  communities  in  which  the  Group's 
businesses operate. The Company does not discriminate based upon race, religion, age or gender. 

The Group's responsibilities to stakeholders including staff, suppliers and customers and wider society are also 
recognised. The Company is a respected employer and member of the community. 

The  environmental  impact  of  the  Group's  activities  is  carefully  considered,  and  the  maintenance  of  high 
environmental standards applied. The Company operates a low paper strategy, recycles where possible and aims 
to be Carbon neutral. 

4.  EMBED EFFECTIVE RISK MANAGEMENT, CONSIDERING BOTH OPPORTUNITIES AND THREATS 

The board is responsible for putting in place and communicating a sound system to manage risk and implement 
internal control. The management of risk is an essential business practice. Boards are expected to balance risk and 
return, threat and opportunity. Setting strategy includes determining the extent of exposure to the critical risks the 
Company is willing and able to bear. 

Compliance 

The Board has established Audit and Remuneration Committees, full details of which are contained in the Corporate 
Governance section. Given the current size of the Company and the Board, the Board do not consider it necessary 
yet to create either a Nominations Committee or a Legal Matters Committee with relevant matters either dealt with 
by the Board or delegated accordingly. 

The  annual  budget  setting  process  examines  all  areas  of  the  Company’s  operations  both  operationally  and 
financially. 

Crimson Tide plc receives regular feedback from its external auditors on the state of its internal controls. 

The Board regularly reviews potential risks at Board Meetings and the Executive Directors regularly monitor KPIs. 

5.  MAINTAIN THE BOARD AS A WELL-FUNCTIONING, BALANCED TEAM LED BY THE CHAIR 

The board should not be dominated by one person or a group of people. The board must not be so large as to 
prevent  efficient  operation  but  must  not  be  too  small  to  be  ineffective.  The  board  should  be  balanced  between 
executive and non-executive directors and should have at least two independent nonexecutive directors. 

Compliance 

The Board is comprised of the Chairman, three executive Directors and two non-executive Directors. 

Whilst the Company is guided by the provisions of the Combined Code in respect of the independence of directors, 
it gives regard to the overall effectiveness and independence of the contribution made by directors to the board in 
considering their independence and does not consider a directors' period of service in isolation to determine their 
independence. 

Crimson Tide plc has appointed two non-executive directors who provide an independent view of the Company's 
activities.  Mr  Stephen  Goodwin  and  Mr  Graham  Ashley  are  Non-Executive  Directors.  By  their  length  of  tenure, 
neither Mr Goodwin nor Mr Ashley fulfil the technical definition of “Independent” as they have served as directors 
for longer than the prescribed nine years. The Board unanimously supports the retention of Mr Goodwin and Mr 
Ashley given their experience and wise counsel. Both Mr Goodwin and Mr Ashley are shareholders in the Company. 

13 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
Crimson Tide plc 
Corporate Governance Statement 
31 December 2019 

In  exceptional  cases  a  non-executive  may  also  be  appointed  to  represent  the  interests  of  a  major  shareholder 
where the board is satisfied that he or she has the requisite experience and is fully aware of his or her fiduciary 
duty to act in the wider interests of shareholders as a whole. 

The  Board  do  not  consider  that  the  Company  currently  has  a  dominant  shareholder  where  special  contractual 
arrangements would be necessary to protect the interests of minority shareholders. 

Appointments  continue  subject  to  re-election  by  shareholders  at  the  Annual  General  Meeting.  Non-executive 
directors  must  stand  for  election  at  the  first  Annual  General  Meeting  after  appointment  and  then  every  third 
anniversary, for nine years. After nine years’ service, each independent director must be re-elected every year. If 
not re-elected, the appointment is terminated automatically with immediate effect. If appointment is terminated for 
any reason, there is no entitlement to redundancy or compensation for unfair dismissal. 

6.  ENSURING  THAT  BETWEEN  THEM  THE  DIRECTORS  HAVE  THE  NECESSARY  UP  TO  DATE 
EXPERIENCE, SKILLS AND CAPABILITIES 

The board must have an appropriate balance of functional and sector skills and experience. The board should be 
supported by committees (audit, remuneration, nomination and others) that have the necessary character, skills 
and knowledge to discharge their duties and responsibilities effectively. 

Compliance 

Directors who have been appointed to Crimson Tide plc have been chosen because of the skills and experience 
they offer. Full biographical details of the Directors are included within the website. 

As noted above, Crimson Tide plc has put in place Audit and Remuneration committees. 

Formal terms of reference have been agreed for all Board Committees and can be found on the Company’s website. 

7.  EVALUATE  BOARD  PERFORMANCE  BASED  ON  CLEAR  AND  RELEVANT  OBJECTIVES,  SEEKING 
CONTINUOUS IMPROVEMENT 

The board should periodically review its performance, as well as the performance of its board committees and the 
performance  of  individual  board  members.  Performance  appraisal  may  include  external  review  and  may  also 
identify development needs. 

The board should ensure that it possesses the skills and experience to meet present and future business needs. 
Ineffective directors (whether executive or non-executive) must be identified, supported to become effective and, if 
that is not possible, replaced. Review, development and mentoring of directors and the wider management team 
are very important. 

It is healthy for membership of the board to be periodically refreshed, regardless of performance issues. 

Succession planning is a vital task for boards. No member of the board should become indispensable. How well 
succession  is  managed  (particularly  of  the  chairman  and  the  chief  executive)  represents  a  key  measure  of  the 
effectiveness of a board. 

Compliance 

Crimson  Tide  plc  undertakes  regular  monitoring  of  personal  and  corporate  performance  using  agreed  key 
performance indicators and detailed financial reports. Responsibility for assessing and monitoring the performance 
of the executive directors lies with the independent non-executive directors. 

Key performance indicators (KPIs) include, Underlying Pre Tax Profit, cash generation, return on investment and 
Earnings per share. Agreed personal objectives and targets including financial and non-financial metrics are set 
each year for the executive directors and performance measured against these metrics. 

New executive and non-executive directors, taking into account succession planning, are appointed when deemed 
appropriate by the Board. 

Crimson Tide has a Chairman and CEO. During 2018 the CEO was promoted to the role and took over responsibility 
for  managing  and  executing  the  Board’s  plan  and  is  in  charge  of  all  day  to  day  management  of  the  business, 
supported by a management team. The Chairman retains responsibility for product vision, corporate finance and 

14 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
Crimson Tide plc 
Corporate Governance Statement 
31 December 2019 

city matters in line with his experience. As the CEO has only recently been appointed and is in his thirties, further 
succession planning has not been undertaken at this time. 

8.  PROMOTE A CORPORATE CULTURE THAT IS BASED ON ETHICAL VALUES AND BEHAVIOURS 

Crimson  Tide  plc  operates  responsibly  with  regard  to  its  shareholders,  employees,  other  stakeholders,  the 
environment and the wider community. 

The Group is committed to the wellbeing of all employees and ensures that their health, safety and general welfare 
is paramount at all times. 

We also maintain open and fair relationships with all clients and suppliers while ensuring that all 
transactions are operated on an arm’s length, commercial basis. 

As part of this culture, the Group ensures that all suppliers are paid in a timely fashion, unless there are sound 
commercial reasons why payment should not be made. 

9.  MAINTAIN  GOVERNANCE  STRUCTURES  AND  PROCESES  THAT  ARE  FIT  FOR  PURPOSE  AND 
SUPPORT GOOD DECISION-MAKING BY THE BOARD 

Crimson Tide plc should determine governance structures and processes appropriate to it, based on: 
• 
• 
• 
• 

corporate culture; 
size; 
the capacity and appetite for risk and the tolerances of the Company; 
business complexity 

There  should  be  a  clear  statement  as  to  how  the  Company  intends  to  fulfil  its  objectives.  The  Company’s 
governance structures should evolve in parallel with the Company’s strategy and business. 

Compliance 

Details  of  the  Company's  corporate  governance  arrangements  are  provided  on  this  page  and  in  the  Corporate 
Governance section of this website. 

10.  COMMUNICATE  HOW  THE  COMPANY  IS  GOVERNED  AND  IS  PERFORMING  BY  MAINTAINING  A 
DIALOGUE WITH SHAREHOLDERS AND OTHER RELEVANT STAKEHOLDERS 

A healthy dialogue should exist between the board and all of its shareholders to enable shareholders to come to 
informed decisions about the company. 

Appropriate communication and reporting structures should exist between the board and all constituent parts of its 
shareholder body. 

This will assist: 

  the communication of shareholders’ views to the board; and  

•  shareholders’ understanding of the unique circumstances and constraints faced by that company. 

Compliance 

The  Board  attaches  great  importance  to  providing  shareholders  with  clear  and  transparent  information  on  the 
Group's activities, strategy and financial position. Details of all shareholder communications are provided on the 
Company’s website. 

The Board holds regular meetings  with larger shareholders and  regards the annual  general meeting as a  good 
opportunity to communicate directly with shareholders via an open question and answer session. 
Crimson  Tide  plc  lists  contact  details  on  its  website  and  on  all  announcements  released  via  RNS,  should 
shareholders wish to communicate with the Board.

15 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Independent auditor’s report to the shareholders of Crimson Tide plc 
31 December 2019 

OPINION 
We have audited the financial statements of Crimson Tide plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the 
year ended 31 December 2019 which comprise the Consolidated Income Statement, Consolidated Statement of Comprehensive 
Income, Consolidated and Company Statement of Financial Position, Consolidated and Company Statement of Changes in 
Equity, Consolidated and Company Cash Flow Statement and related notes including a summary of significant accounting 
policies. The financial reporting framework that has been applied in their preparation is applicable law and International 
Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards the Parent Company financial 
statements, as applied in accordance with the provisions of the Companies Act 2006. 

In our opinion: 

 

 

 

the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs 
as at 31 December 2019 and of the Group’s profit for the year then ended; 

the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the 
European Union; 

the Parent Company financial statements have been properly prepared in accordance with IFRSs as adopted by 
the European Union and as applied in accordance with the provisions of the Companies Act 2006; and 

  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 

BASIS FOR OPINION 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities  under  those  standards  are  further  described  in  the  Auditors’ responsibilities for the audit of the financial 
statements section of our report. We are independent of the Group in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and 
we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence 
we have obtained is sufficient and appropriate to provide a basis for our opinion. 

CONCLUSIONS RELATING TO GOING CONCERN 
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you 
where: 

 the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not 

appropriate; or 

 the Directors have not disclosed in the financial statements any identified material uncertainties that may cast significant 

doubt about the Group’s ability to continue to adopt the going concern basis of accounting for a period of at least 
twelve months from the date when the financial statements are authorised for issue. 

OUR  ASSESSMENT OF RISKS OF MATERIAL MISSTATEMENT 
The assessed risks of material misstatement described below are those that had the greatest effect on our audit strategy, the 
allocation of resources in the audit and directing the efforts of the engagement team. 

16 

 
 
 
 
 
 
 
  
  
 
 
 
Crimson Tide plc 
Independent auditor’s report to the shareholders of Crimson Tide plc 
31 December 2019 

Risk 

How the scope of our audit responded to the risk 

Management override of controls 
Journals can be posted that significantly alter the Financial 
Statements. 

Going Concern 
There is a risk that the company may hold insufficient working 
capital to allow it to meet its financial obligations as they fall due 
thus giving rise to a going concern risk. 

We examined journals posted around the year end, specifically 
focusing on areas which are more easily manipulated such as 
accruals, prepayments, bank reconciliations and tax. 

Existing cash reserves have been evidenced and future cashflow 
forecasts have been reviewed to ensure sufficient cash headroom 
exists for a period of at least one year from the date of approving these 
financial statements. The Group is committed to investing in new 
opportunities to grow the business. 

Fraud in Revenue Recognition 
There is a risk that revenue is materially understated due to 
fraud. 

Income was tested on a sample basis and we concluded that no 
evidence of fraud or other understatement was identified. 

Risk of material misstatement within related party transactions 
There is the risk that related party transactions are potentially 
incomplete or materially misstated. 

Correspondence, including Board Minutes, and accounting records 
were reviewed for evidence of material related party transactions 
and it is considered that all relevant items have been disclosed. 
Intercompany balances were tested and found to be recorded 
correctly. 

Our audit procedures relating to these matters were designed in the context of our audit of the Financial Statements as a 
whole, and not to express an opinion on individual accounts or disclosures. Our opinion on the Financial Statements 
is not modified with respect to any of the risks described above, and we do not express an opinion on these individual 
matters. 

OUR APPLICATION OF MATERIALITY 
We define materiality as the magnitude of misstatement in the Financial Statements that makes it probable that the 
economic decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in 
planning and in the scope of our audit work and in evaluating the results of our work. 

We determine materiality for the Group to be £60,500  and this financial benchmark, which has been used throughout the 
audit, was determined by way of a standard formula being applied to key financial results and balances presented in the 
Financial Statements. Where considered relevant the materiality is adjusted to suit the specific area risk profile of the 
Group. 

OTHER INFORMATION 
The Directors are responsible for the other information. The other information comprises the information in the Group 
Strategic Report and the Directors Report, but does not include the financial statements and our Report of the Auditors 
thereon. 
Our opinion on the financial statements does not cover the other information and we do not express any form of 
assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial statements or our knowledge 
obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or 
apparent material misstatements, we are required to determine whether there is a material misstatement in the financial 
statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we are required to report that fact. 
We have nothing to report in this regard. 

17 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
Crimson Tide plc 
Corporate Governance Statement 
31 December 2019 

OPINION ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006 
In our opinion, based on the work undertaken in the course of the audit: 

  the information given in the Group Strategic Report and the Directors Report for the financial year for which the 

financial 

  statements are prepared is consistent with the financial statements; and 

  the Group Strategic Report and the Directors Report have been prepared in accordance with applicable legal 

requirements. 

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION 
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the 
course of the audit, we have not identified material misstatements in the Group Strategic Report or the Directors Report. 

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, 
in our opinion: 

  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have 

not been received from branches not visited by us; or 
the Parent Company financial statements are not in agreement with the accounting records and returns; or 

 

certain disclosures of Directors’ remuneration specified by law are not made; or 

 
  we have not received all the information and explanations we require for our audit. 

RESPONSIBILITIES OF DIRECTORS 
As explained more fully in the Statement of Directors’ Responsibilities set out on page 11 the Directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the Directors determine necessary to enable the preparation of financial statements that are free from 
material misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s 
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the Directors either intend to liquidate the Group or the Parent Company or to 
cease operations, or have 
no realistic alternative but to do so. 

OUR RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect 
a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to 
influence the economic decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors. 

18 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
Crimson Tide plc 
Corporate Governance Statement 
31 December 2019 

USE OF OUR REPORT 
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Company’s members those 
matters we are required to state to them in a Report of the Auditor and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company’s 
members as a body, for our audit work, for this report, or for the opinions we have formed. 

JOSEPH KINTON 
(Senior Statutory Auditor) 
For and on behalf of SHIPLEYS LLP 
Chartered Accountants & Statutory Auditor 
10 Orange Street 
Haymarket 
London 
WC2H 7DQ 
8 June 2020

19 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Consolidated Statement of Profit or Loss and Comprehensive Income 
For the year ended 31 December 2019 

Revenue 

Cost of Sales 

Gross Profit 

Other income 
Administrative expenses 
Finance costs 

Profit before income tax expense 

Income tax expense 

Profit after income tax 

Earnings per share 

Basic 

Diluted 

Consolidated Statement of Comprehensive Income 

Profit for the year 
Items that may be classified subsequently to profit and loss 
Exchange differences on translating foreign operations 

Total comprehensive income for the year 

  Note   

2019 
£000 

2018 
£000 

3 

2,921   

2,398  

4 
4 

6 

7 

7 

(375)   

(324) 

2,546   

2,074  

135 
(2,285) 
(44) 

-
(1,965)
(40)

352  

- 

352   

0.08  

0.08   

352  

(3)  

349   

69  

-

69  

0.02  

0.01  

69  

-  

69  

20 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
  
 
 
 
  
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
Crimson Tide plc 
Consolidated Statement of Financial Position 
As at 31 December 2019 

Assets 

Non-current assets 
Intangible assets 
Property, plant and equipment 
Right-of-use asset 
Deferred tax asset 
Total non-current assets 

Current assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Total current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Borrowings 
Lease liabilities 
Total current liabilities 

Non-current liabilities 
Borrowings 
Lease liabilities 
Total non-current liabilities 

Total liabilities 

Net assets 

Equity 
Issued capital 
Share premium 
Other reserves 
Reverse acquisition reserve 
Retained profits 

Total equity 

  Note   

2019 
£000 

2018 
£000 

8 
9 
  10 
  11 

  12 
  13 

  14 
  15 
  16 

  15 
  16 

  17 
  18 
  18 
  18 
  18 

2,118   
325   
149  
32  
2,624   

12   
1,220   
320   
1,552   

1,904  
401  
- 
32 
2,337  

15  
903  
613  
1,531  

4,176   

3,868  

474   
31  
228   
733   

9  
165   
174   

907   

572  
45 
106  
723  

29 
196  
225  

948  

3,269   

2,920  

457   
148   
475  
(5,244)  
  7,433   

457  
148  
478 
(5,244) 
7,081  

3,269   

2,920  

The financial statements were approved by the board of directors on 8 June 2020 and signed on its behalf by: 

BRJ Whipp 
Director  

Company Registration Number 00113845 

LA Jeffrey 
Director  

21 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Consolidated Statement of Changes in Equity 
For the year ended 31 December 2019 

Consolidated 

Issued 
capital 
£000 

Share  

  Reserves 

  premium 

£000 

£000 

  Retained 
earnings 
£000 

Total 
equity 
£000 

Balance at 1 January 2018 

454  

121  

(4,766)  

7,012  

2,821 

Profit after income tax expense for the year 
Share options exercised 

-  
3  

-  
27  

-  
-  

69  
-  

69 
30 

Balance at 31 December 2018 

457  

148  

(4,766)  

7,081  

2,920 

Profit after income tax expense for the year 
Translation movement 

-  
-  

-  
-  

-  
(3) 

352  
-  

352 
(3)

Balance at 31 December 2019 

457  

148  

(4,769)  

7,433  

3,269 

22 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
  
Crimson Tide plc 
Consolidated Statement of Cash Flows 
For the year ended 31 December 2019 

Profit before taxation 
Adjustments for: 
  Amortisation of intangibles 
  Depreciation of property, plant and equipment 
  Depreciation of right-of-use assets 
  Unrealised currency translation gains 
  Interest paid 

Operating cash flows before movements in working capital 
Decrease/(increase) in inventories 
(Increase)/decrease in trade and other receivables 
Decrease in trade and other payables 

Cash generated by operations 
Income taxes paid 
Interest paid in cash 

Net cash from operating activities 

Cash flows from investing activities 
Purchases of property, plant and equipment 
Development expenditure capitalised 

  Note   

2019 
£000 

2018 
£000 

352  

171 
148 
58 
(3) 
44 

69 

141
243
-
-
40

493 
770  
(7)  
3   
70  
(317)  
(98)                    (15) 

                  358  
- 
(34) 

324  

(72)   
(385)   

541
(32)
(40)

469 

(33)
(347)

(380)

Net cash used in investing activities 

               (457)  

Cash flows from financing activities 
Net proceeds from share issues 
Repayments of borrowings 
Repayments of lease liability 
Repayments of lease liability (IFRS 16) 

Net cash used in financing activities 

  13 

-  
(34) 
(61) 
      (65) 

30 
(101) 
(162) 
-  

      (160)   

(233)

Net decrease in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 

        (293)  
       613  

Cash and cash equivalents at the end of the financial year 

  13 

        320  

(144)
757  

613  

23 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
  
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

Corporate information  

Crimson Tide plc (“the Company”) is a public limited company incorporated and domicile in the United Kingdom.  The 
address of the registered office is Oakhurst House, 77 Mount Ephraim, Tunbridge Wells, Kent, TN4 8BS. Crimson Tide 
plc’s shares are publicly traded on the Alternative Investment Market of the London Stock Exchange (AIM). 

1. Significant accounting policies 

The  principal  accounting  policies  adopted  in  the  preparation  of  the  financial  statements  are  set  out  below.  These 
policies have been consistently applied to all the years presented, unless otherwise stated. 

New or amended Accounting Standards and Interpretations adopted 
The  company  has  adopted  all  of  the  new  or  amended  Accounting  Standards  and  Interpretations  issued  by  the 
International Accounting Standards Board ('IASB') that are mandatory for the current reporting period. 

Any new or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted. 

The following Accounting Standards and Interpretations are most relevant to the company: 

IFRS 16 Leases 
The  company  has  adopted  IFRS  16  from  1  January  2019.  The standard replaces  IAS  17  'Leases'  and  for  lessees 
eliminates the classifications of operating leases and finance leases. Except for short-term leases and leases of low-
value  assets,  right-of-use  assets  and  corresponding  lease  liabilities  are  recognised  in  the  statement  of  financial 
position. Straight-line operating lease expense recognition is replaced with a depreciation charge for the right-of-use 
assets (included in operating costs) and an interest expense on the recognised lease liabilities (included in finance 
costs). In the earlier periods of the lease, the expenses associated with the lease under IFRS 16 will be higher when 
compared  to  lease  expenses  under  IAS  17.  However,  EBITDA  (Earnings  Before  Interest,  Tax,  Depreciation  and 
Amortisation) results improve as the operating expense is now replaced by interest expense and depreciation in profit 
or loss. For classification within the statement of cash flows, the interest portion is disclosed in operating activities and 
the principal portion of the lease payments are separately disclosed in financing activities. For lessor accounting, the 
standard does not substantially change how a lessor accounts for leases. 

IFRS 16 was adopted using the modified retrospective approach and as such the comparatives have not been restated.  

24 

 
 
 
 
 
 
 
  
  
 
 
  
  
  
  
  
  
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

1. Significant accounting policies (continued) 

Basis of preparation 
These general purpose financial statements have been prepared in accordance with International Financial Reporting 
Standards ('IFRS'), as appropriate for for-profit oriented entities. 

Historical cost convention 
The financial statements have been prepared under the historical cost convention, except for, where applicable, the 
revaluation of financial assets and liabilities at fair value through profit or loss, financial assets at fair value through 
other comprehensive income, investment properties, certain classes of property, plant and equipment and derivative 
financial instruments. 

Critical accounting estimates 
The preparation of the financial statements requires the use of certain critical accounting estimates. It also requires 
management  to  exercise  its  judgement  in  the  process  of  applying  the  company's  accounting  policies.  The  areas 
involving a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the 
financial statements, are disclosed in note 2. 

Foreign currency translation 
The  financial  statements  are  presented  in  UK  Sterling,  which  is  Crimson  Tide  mpro  Limited's  functional  and 
presentation currency. 

Foreign currency transactions 
Foreign currency transactions are translated into UK Sterling using the exchange rates prevailing at the dates of the 
transactions.  Foreign  exchange  gains  and  losses  resulting  from  the  settlement  of  such  transactions  and  from  the 
translation at financial year-end exchange rates of monetary assets and liabilities denominated in foreign currencies 
are recognised in profit or loss. 

Revenue from contracts with customers 
Revenue is recognised at an amount that reflects the consideration to which the consolidated entity is expected to be 
entitled  in  exchange  for  transferring  goods  or  services  to  a  customer.  For  each  contract  with  a  customer,  the 
consolidated  entity:  identifies  the  contract  with  a  customer;  identifies  the  performance  obligations  in  the  contract; 
determines the transaction price which takes into account the time value of money; allocates the transaction price to 
the  separate performance obligations on  the basis of the relative stand-alone selling price of each distinct  good or 
service to be delivered; and recognises revenue when or as each performance obligation is satisfied in a manner that 
depicts the transfer to the customer of the goods or services promised. 

Rendering of services 
Revenue from a contract to provide services is recognised over time as the services are rendered based on either a 
fixed price or an hourly rate. 

Interest 
Interest revenue is recognised as interest accrues using the effective interest method. This is a method of calculating 
the amortised cost of a financial asset and allocating the interest income over the relevant period using the effective 
interest rate, which is the rate that exactly discounts estimated future cash receipts through the expected life of the 
financial asset to the net carrying amount of the financial asset. 

Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 

Income tax 
The  income  tax  expense  or  benefit  for  the  period  is  the  tax  payable  on  that  period's  taxable  income  based  on  the 
applicable income tax rate for each jurisdiction, adjusted by the changes in deferred tax assets and liabilities attributable 
to temporary differences, unused tax losses and the adjustment recognised for prior periods, where applicable. 

25 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

1. Significant accounting policies (continued) 

Deferred tax assets and  liabilities  are recognised  for temporary differences at the tax rates expected  to  be applied 
when  the assets are recovered or liabilities are settled, based  on those tax rates  that are enacted  or substantively 
enacted, except for: 
● 

 When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability
transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting
taxable profits; or 
 When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and
timing of the reversal can be controlled and it is probable that the temporary difference will not reverse in the foresee
future. 

● 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable 
that future taxable amounts will be available to utilise those temporary differences and losses. 

The carrying amount of recognised and unrecognised deferred tax assets are reviewed at each reporting date. Deferred 
tax assets recognised are reduced to the extent that it is no longer probable that future taxable profits will be available 
for the carrying amount to be recovered. Previously unrecognised deferred tax assets are recognised to the extent that 
it is probable that there are future taxable profits available to recover the asset. 

Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current tax assets 
against current tax liabilities and deferred tax assets against deferred tax liabilities; and they relate to the same taxable 
authority on either the same taxable entity or different taxable entities which intend to settle simultaneously. 

Current and non-current classification 
Assets and liabilities are presented in the statement of financial position based on current and non-current classification. 

An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the 
company's normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 
months after the reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or 
used to settle a liability for at least 12 months after the reporting period. All other assets are classified as non-current. 

A liability is classified as current when: it is either expected to be settled in the company's normal operating cycle; it is 
held primarily for the purpose of trading; it is due to be settled within 12 months after the reporting period; or there is 
no unconditional right to defer the settlement of the liability for at least 12 months after the reporting period. All other 
liabilities are classified as non-current. 

Deferred tax assets and liabilities are always classified as non-current. 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, 
highly liquid investments with original maturities of three months or less that are readily convertible to known amounts 
of cash and which are subject to an insignificant risk of changes in value. For the statement of cash flows presentation 
purposes,  cash  and  cash  equivalents  also  includes  bank  overdrafts,  which  are  shown  within  borrowings  in  current 
liabilities on the statement of financial position. 

Trade and other receivables 
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost using the effective 
interest  method,  less  any allowance  for  expected  credit  losses.  Trade  receivables  are  generally  due  for  settlement 
within 30 days. 

The company has applied the simplified approach to measuring expected credit losses, which uses a lifetime expected 
loss allowance. To measure the expected credit losses, trade receivables have been grouped based on days overdue. 

Other receivables are recognised at amortised cost, less any allowance for expected credit losses. 

26 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

1. Significant accounting policies (continued) 

Investments and other financial assets 
Investments  and  other  financial  assets,  other  than  investments  in  associates,  are  initially  measured  at  fair  value. 
Transaction costs are included as part of the initial measurement, except for financial assets at fair value through profit 
or loss. Such assets are subsequently measured at either amortised cost or fair value depending on their classification. 
Classification is determined based on both the business model within which such assets are held and the contractual 
cash flow characteristics of the financial asset unless an accounting mismatch is being avoided. 

Financial assets are derecognised when the rights to receive cash flows have expired or have been transferred and 
the  company  has  transferred  substantially  all  the  risks  and  rewards  of  ownership.  When  there  is  no  reasonable 
expectation of recovering part or all of a financial asset, its carrying value is written off. 

Financial assets at fair value through profit or loss 
Financial assets not measured at amortised cost or at fair value through other comprehensive income are classified as 
financial assets at fair value through profit or loss. Typically, such financial assets will be either: (i) held for trading, 
where they are acquired for the purpose of selling in the short-term with an intention of making a profit, or a derivative; 
or (ii) designated as such upon initial recognition where permitted. Fair value movements are recognised in profit or 
loss. 

Financial assets at fair value through other comprehensive income 
Financial  assets  at  fair  value  through  other  comprehensive  income  include  equity  investments  which  the  company 
intends to hold for the foreseeable future and has irrevocably elected to classify them as such upon initial recognition. 

Impairment of financial assets 
The company recognises a loss allowance for expected credit losses on financial assets which are either measured at 
amortised cost or fair value through other comprehensive income. The measurement of the loss allowance depends 
upon the company's assessment at the end of each reporting period as to whether the financial instrument's credit risk 
has increased significantly since initial recognition, based on reasonable and supportable information that is available, 
without undue cost or effort to obtain. 

Property, plant and equipment 
Plant and equipment is stated at historical cost less accumulated depreciation and impairment. Historical cost includes 
expenditure that is directly attributable to the acquisition of the items. 

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment 
(excluding land) over their expected useful lives as follows: 

Office and computer equipment 
PDA and smartphone equipment 
Fixtures and fittings 

 5 years 
 3 years 
 4 years 

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting 
date. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit 
to the company. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 
Any revaluation surplus reserve relating to the item disposed of is transferred directly to retained profits. 

Right-of-use assets 
A right-of-use asset is recognised at the commencement date of a lease. The right-of-use asset is measured at cost, 
which comprises the initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or 
before the commencement date net of any lease incentives received, any initial direct costs incurred, and, except where 
included  in  the  cost  of  inventories,  an  estimate  of  costs  expected  to  be  incurred  for  dismantling  and  removing  the 
underlying asset, and restoring the site or asset. 

Right-of-use assets are depreciated on a straight-line basis over the unexpired period of the lease or the estimated 
useful life of the asset, whichever is the shorter. Where the company expects to obtain ownership of the leased asset 
at  the  end  of  the  lease  term,  the  depreciation  is  over  its  estimated  useful  life.  Right-of  use  assets  are  subject  to 
impairment or adjusted for any remeasurement of lease liabilities. 

27 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

1. Significant accounting policies (continued) 

The company has elected not to recognise a right-of-use asset and corresponding lease liability for short-term leases 
with terms of 12 months or less and leases of low-value assets. Lease payments on these assets are expensed to 
profit or loss as incurred. 

Intangible assets 
Intangible assets acquired as part of a business combination, other than goodwill, are initially measured at their fair 
value at the date of the acquisition. Intangible assets acquired separately are initially recognised at cost. Indefinite life 
intangible assets are not amortised and are subsequently measured at cost less any impairment. Finite life intangible 
assets are subsequently measured at cost less amortisation and any impairment. The gains or losses recognised in 
profit or loss arising from the derecognition of intangible assets are measured as the difference between net disposal 
proceeds and the carrying amount of the intangible asset. The method and useful lives of finite life intangible assets 
are reviewed annually. Changes in the expected pattern of consumption or useful life are accounted for prospectively 
by changing the amortisation method or period. 

Research and development 
Research costs are expensed in the period in which they are incurred. Development costs are capitalised when it is 
probable that the project will be a success considering its commercial and technical feasibility; the company is able to 
use or sell the asset; the company has sufficient resources and intent to complete the development; and its costs can 
be measured reliably. Capitalised development costs are amortised on a straight-line basis over the period of their 
expected benefit, being their finite life of 10 years. 

Impairment of non-financial assets 
Non-financial  assets  are  reviewed  for  impairment  whenever  events  or  changes  in  circumstances  indicate  that  the 
carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset's carrying 
amount exceeds its recoverable amount. 

Recoverable amount is the higher of an asset's fair value less costs of disposal and value-in-use. The value-in-use is 
the present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the 
asset or cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped 
together to form a cash-generating unit. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the company prior to the end of the financial 
year and which are unpaid. Due to their short-term nature they are measured at amortised cost and are not discounted. 
The amounts are unsecured and are usually paid within 30 days of recognition. 

Borrowings 
Loans and borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. 
They are subsequently measured at amortised cost using the effective interest method. 

Lease liabilities 
A lease liability is recognised at the commencement date of a lease. The lease liability is initially recognised at the 
present value of the lease payments to be made over the term of the lease, discounted using the interest rate implicit 
in the lease or, if that rate cannot be readily determined, the company's incremental borrowing rate. Lease payments 
comprise of fixed payments less any lease incentives receivable, variable lease payments that depend on an index or 
a rate, amounts expected to be paid under residual value guarantees, exercise price of a purchase option when the 
exercise  of  the option is  reasonably  certain to occur,  and any  anticipated termination penalties. The variable lease 
payments that do not depend on an index or a rate are expensed in the period in which they are incurred. 

Lease  liabilities  are  measured  at  amortised  cost  using  the  effective  interest  method.  The  carrying  amounts  are 
remeasured if there is a change in the following: future lease payments arising from a change in an index or a rate 
used; residual guarantee; lease term; certainty of a purchase option and termination penalties. When a lease liability 
is remeasured, an adjustment is made to the corresponding right-of use asset, or to profit or loss if the carrying amount 
of the right-of-use asset is fully written down. 

28 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

1. Significant accounting policies (continued) 

Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed 
in the period in which they are incurred. 

Provisions 
Provisions are recognised when the company has a present (legal or constructive) obligation as a result of a past event, 
it is probable the company will be required to settle the obligation, and a reliable estimate can be made of the amount 
of the obligation. The amount recognised as a provision is the best estimate of the consideration required to settle the 
present obligation at the reporting date, taking into account the risks and uncertainties surrounding the obligation. If the 
time  value  of  money  is  material,  provisions  are  discounted  using  a  current  pre-tax  rate  specific  to  the  liability.  The 
increase in the provision resulting from the passage of time is recognised as a finance cost. 

Employee benefits 

Short-term employee benefits 
Liabilities for wages and salaries, including non-monetary benefits, annual leave and long service leave expected to 
be settled wholly within 12 months of the reporting date are measured at the amounts expected to be paid when the 
liabilities are settled. 

Fair value measurement 
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, 
the fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly 
transaction between market participants at the measurement date; and assumes that the transaction will take place 
either: in the principal market; or in the absence of a principal market, in the most advantageous market. 

Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, 
assuming they act in their economic best interests. For non-financial assets, the fair value measurement is based on 
its highest and best use. Valuation techniques that are appropriate in the circumstances and for which sufficient data 
are available to measure fair value, are used, maximising the use of relevant observable inputs and minimising the use 
of unobservable inputs. 

Assets and liabilities measured at fair value are classified into three levels, using a fair value hierarchy that reflects the 
significance of the inputs used in making the measurements. Classifications are reviewed at each reporting date and 
transfers between levels are determined based on a reassessment of the lowest level of input that is significant to the 
fair value measurement. 

For  recurring  and  non-recurring  fair  value  measurements,  external  valuers may  be  used  when  internal  expertise  is 
either not available or when the valuation is deemed to be significant. External valuers are selected based on market 
knowledge and reputation. Where there is a significant change in fair value of an asset or liability from one period to 
another, an analysis is undertaken, which includes a verification of the major inputs applied in the latest valuation and 
a comparison, where applicable, with external sources of data. 

Issued capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of 
tax, from the proceeds. 

New Accounting Standards and Interpretations not yet mandatory or early adopted 
Accounting Standards that have recently been issued or amended but are not yet mandatory, have not been early 
adopted by the company for the annual reporting period ended 31 December 2019. The company has not yet assessed 
the impact of these new or amended Accounting Standards and Interpretations. 

29 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
  
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

2. Critical accounting judgements, estimates and assumptions 

The preparation of the financial statements requires management to make judgements, estimates and assumptions 
that affect the reported amounts in the financial statements. Management continually evaluates its judgements and 
estimates  in  relation  to  assets,  liabilities,  contingent  liabilities,  revenue  and  expenses.  Management  bases  its 
judgements, estimates and assumptions on historical experience and on other various factors, including expectations 
of  future  events,  management  believes  to  be  reasonable  under  the  circumstances.  The  resulting  accounting 
judgements and estimates will seldom equal the related actual results. The judgements, estimates and assumptions 
that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities (refer to 
the respective notes) within the next financial year are discussed below. 

Allowance for expected credit losses 
The allowance for expected credit losses assessment requires a degree of estimation and judgement. It is based on 
the  lifetime  expected  credit  loss,  grouped  based  on  days  overdue,  and  makes  assumptions  to  allocate  an  overall 
expected credit loss rate for each group. These assumptions include recent sales experience and historical collection 
rates. 

Estimation of useful lives of assets 
The company determines the estimated useful lives and related depreciation and amortisation charges for its property, 
plant and equipment and finite life intangible assets. The useful lives could change significantly as a result of technical 
innovations or some other event. The depreciation and amortisation charge will increase where the useful lives are 
less than previously estimated lives, or technically obsolete or non-strategic assets that have been abandoned or sold 
will be written off or written down. 

Impairment of non-financial assets other than goodwill and other indefinite life intangible assets 
The company assesses impairment of non-financial assets other than goodwill and other indefinite life intangible assets 
at each reporting date by evaluating conditions specific to the company and to the particular asset that may lead to 
impairment. If an impairment trigger exists, the recoverable amount of the asset is determined. This involves fair value 
less costs of disposal or value-in-use calculations, which incorporate a number of key estimates and assumptions. 

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the company considers it is probable 
that future taxable amounts will be available to utilise those temporary differences and losses. 

30 

 
 
 
 
 
 
 
  
  
  
 
  
  
 
  
Crimson Tide mpro Limited 
Notes to the financial statements 
31 December 2019 

3. Revenue 

The Group has two main regional centres of operation; one in the UK, the other in Ireland but the Group’s resources, 
including capital, human and non-current assets are utilised across the Group irrespective of where they are based 
or originate from. The Board via the management team, allocate these resources based on revenue generation, 
which due to its high margin nature and the Group’s reasonably fixed overheads, in turn drives profitability and 
cashflow generation. The Board consider it most meaningful to monitor financial results and KPIs for the 
consolidated Group, and decisions are made by the Board accordingly. 

In due consideration of the requirements of IFRS 8 Operating Segments, the Board consider segmental reporting by 
(i) region, including turnover, operating profit and non-current assets and (ii) business activity, by turnover, to be 
appropriate. Business activity is best split between (i) the strategic focus of the business, i.e. mobility solutions and 
the resulting development services that emanate from that, and (ii) non-core software solutions, including reselling 
third party software and related development and support services. 

The analysis of each follows: 

Revenue by business activity 
Mobility solutions and related development services 
Software development & support 

2019 
£000 

2018 
£000 

2,444   
477   
2,921   

2,203  
195  
2,398  

Revenue can be further analysed by geographic region as follows: 

                                                               Turnover                              Operating profit                 Non-current assets       

Geographical regions 
UK 
Ireland 

2019 
£000 

2018 
£000 

2019 
£000 

2018 
£000 

2019 
£000 

2018 
£000 

2,661 
260 

2,047 
351 

2,921 

2,398 

246 
15 

261 

96 
13 

109 

2,624   
-   

2,303  
2  

2,624   

2,305  

31 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
                                                                                      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

4. Expenses 

Profit before income tax includes the following specific expenses: 

Depreciation 
Plant and equipment 
Buildings right-of-use assets 

Total depreciation 

Amortisation 
Development software 

Total depreciation and amortisation 

Finance costs 
Interest and finance charges paid/payable on lease liabilities 

Finance costs expensed 

Auditors remuneration for: 
Audit services 
Auditing of accounts of associates of the Company 
Other services supplied pursuant to such legislation 

5. Employees 

Staff costs (including executive directors) were as follows:  

Wages and salaries 
Non-executive directors’ fees 
Compulsory social security contributions 
Pension costs 

Directors emoluments included in the above: 

Wages and salaries 
Non-executive directors’ fees 
Compulsory social security contributions 
Pension costs 

Key management personnel are considered to be the same as the Board of Directors. 

32 

2019 
£000 

2018 
£000 

148   
58   

206   

171   

377   

41   

3   

12 
14  
6  

243  
-  

243  

141  

384  

29  

11  

12 
14 
6  

2019 
£000 

2018 
£000 

 943 
33  
        146  
          88  

1,210  

747  
6 
133  
53  

939  

2019 
£000 

2018 
£000 

        440  
33  
52  
67   

        373 
6 
60 
48  

592  

487  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
  
Crimson Tide mpro Limited 
Notes to the financial statements 
31 December 2019 

Note 5. Employees (continued) 

A detailed breakdown of the remuneration of the Directors is shown on page 9. 

Average monthly staff numbers in the period were as follows: 

Sales and marketing 
Technical and operations 
Management, finance and administration 

6. Income tax expense 

2019 
No. 

2018 
No. 

                     9                      9 
13 
4  

16  
4   

29   

26  

No tax charge has been incorporated into the financial statements for the periods ended 31 December 2019 or  
31 December 2018 due to the availability of tax losses. 

Numerical reconciliation of income tax expense and tax at the statutory rate 
Profit before income tax expense 

Tax at the statutory tax rate of 19% 

Effects of: 

Expenses not deductible for taxation purposes 
Utilisation of tax losses brought forward 
R&D tax deduction 
Excess capital allowances over depreciation 

Income tax expense 

2019 
£000 

2018 
£000 

352   

67   

2   
(29) 
(40) 
-   

- 

69  

14  

7  

       (23)
        2 

-  

The Group has an unrecognised deferred tax asset relating to carried forward taxable losses of approximately £300,000 
(2018: £477,000). 

33 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
Crimson Tide mpro Limited 
Notes to the financial statements 
31 December 2019 

7. Earnings per share 

The calculation of basic earnings per share is based on the profit attributable to ordinary shareholders and the weighted 
average number of ordinary shares in issue during the period. 

The calculation of diluted earnings per share is based on profit attributable to ordinary shareholders and the weighted 
average number of ordinary shares that would be in issue, assuming conversion of all dilutive potential ordinary shares into 
ordinary shares. 

Reconciliation of the weighted average number of shares used in the calculations are set out below: 

Basic earnings per share 
Reported profit (£000) 
Reported basic earnings per share (pence) 
Reported diluted earnings per share (pence) 

Weighted average number of ordinary shares 
Opening balance 
Effect of share placing during the year 
Weighted average number of ordinary shares for basic EPS 
Effect of options outstanding 
Weighted average number of ordinary shares for diluted EPS 

8. Intangible assets 

Group 

Balance at 1 January 2018 
Capitalised development expenditure 
Amortisation expense 

Balance at 31 December 2018 
Capitalised development expenditure 
Amortisation expense 

Balance at 31 December 2019 

2019 
£ 

2018 
£ 

352   
0.08   
0.08   

69  
0.02  
0.01  

2019 
No. 

2018 
No. 

  457,486,234    454,486,234  
493,151  
-   
  457,486,234   454,979,385 
8,580,357 
  464,913,317    463,559,742  

7,427,083  

Goodwill 
£000 

  Development 
expenditure 
£000 

Total 
£000 

799  
- 
- 

799  
- 
- 

799  

899  
        347  
(141) 

1,105  
        385  
(171) 

1,698 
347
(141)

1,904 
385
(171)

1,319  

2,118 

Goodwill can further be analysed by cash generating unit. The recoverable amount of each has been assessed based on 
estimated value in use.

Cost 
Less impairment 
Carrying amount 

  Crimson Tide 
(IE) Ltd 

  Crimson Tide 
mpro Ltd  

(Healthcare)    (Mobile sols.)   

£000 

£000 

Callog Ltd 
(Telecoms) 
£000 

Total 
£000 

400  
-  
400  

280  
-  
280  

308  
(189)  
119  

988 
(189) 
799 

Management prudently assess value in use by estimating the cashflows each unit is expected to generate in the next four 
years based on current levels of business activity, reducing over time if appropriate at 8% p.a.

34 

 
 
 
 
 
 
 
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
  
  
 
 
  
 
 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crimson Tide mpro Limited 
Notes to the financial statements 
31 December 2019 

9. Property, plant and equipment 

Group 

Office and computer equipment - at cost 
Less: Accumulated depreciation 

PDA and smartphone equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings 
Less: Accumulated depreciation 

2019 
£000 

2018 
£000 

153   
(108) 
45   

1,203   
(946) 
257   

61   
(38)   
23   

325   

134  
(86)
48  

1,210  
(884)
326  

57  
(30)
27  

401  

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

Balance at 1 January 2018 
Additions 
Depreciation expense 

Balance at 31 December 2018 
Additions 
Depreciation expense 

Balance at 31 December 2019 

  Office and 
computer 
equipment 
£000 

  PDA and 
  smartphone 
equipment 
£000 

  Fixtures and 
fittings 
£000 

Total 
£000 

64  
5  
(21) 

48  
19  
(22) 

45  

521  
20  
(215) 

326  
50  
(119) 

257  

26  
9  
(8) 

27  
3   
(7)  

23  

611 
34 
(244)

401 
72 
(148)

325 

Included within the net book value of £325,000 is £216,000 (2018: £335,000) relating to PDA and smartphone equipment, 
computer equipment and fixtures and fittings held under finance lease agreements. The depreciation charge to the financial 
statements in the year in respect of such equipment amounted to £100,000 (2018: £ 175,000). There is no material 
difference between the value of the minimum lease payments and their net present value. 

10. Right-of-use assets 

Group 

Land and buildings - right-of-use 
Less: Accumulated depreciation 

2019 
£000 

2018 
£000 

207   
(58) 
149   

-  
-  
-  

The company leases land and buildings for its offices under agreement for up to five years. On renewal, the terms of the 
leases are renegotiated.  

35 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
  
  
  
 
 
  
 
  
 
  
 
 
  
  
  
  
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

11. Deferred tax 

Group 

Movements: 
Opening balance 
Credited to profit or loss 

Closing balance 

12. Trade and other receivables 

Group 

Trade receivables 
Other receivables 
Prepayments and accrued income 

2019 
£000 

2018 
£000 

32   
-   

32  

-  
32  

32  

2019 
£000 

2018 
£000 

649   
184   
387   

1,220   

392  
71  
440  

903  

As at 31 December 2019, trade receivables of £104,000 (2018: £116,000) were impaired and fully provided for. 
The ageing of trade receivables not impaired are as follows: 

Age analysis of trade receivables 
Age from invoice date 
< 30 days 
30 – 60 days 
60 – 90 days 
> 90 days 

Movement of the Group provision for impairment of trade receivables are as follows: 

Opening balance 
Receivables collected in year previously provided for 
Receivables written off during the year as uncollectable 
Provision for receivables impairment for the year 

Company 

Amounts recoverable from Group undertakings 
Other receivables 
Prepayments and accrued income 

36 

2019 
£000 

2018 
£000 

512  
102   
11  
24   

649   

374  
7  
7 
4  

392  

2019 
£000 

2018 
£000 

116  
-   

(12)   

104   

89  
-  
- 
27  

116  

2019 
£000 

2018 
£000 

1,352   
27   
58   

1,388  
33  
65  

1,437   

1,486  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Crimson Tide mpro Limited 
Notes to the financial statements 
31 December 2019 

13. Cash and cash equivalents 

Cash and cash equivalents comprise cash at bank and short-term deposits held by Group companies. The carrying amount 
of these assets approximate their fair value. 

Non-cash transactions 

The adoption of IFRS 16: Leases from 1 January 2019 has resulted in the recognition of a right-of-use asset and a lease 
liability as described in note 16. A non-cash transaction arose as a result of the initial recognition of this item. 

The non-cash transaction is reflected in the table below that explains changes in liabilities arising from financing activities. 

Group 

  Cash flows 
from 
financing 
activities 

Non-cash 
flows 

  1 January 

2019 
£000 

Repayments 
£000 

  New lease 
liabilities 
£000 

 31 December 
2019 
£000 

Lease liabilities (note 16) 

-  

65  

217   

152  

Comparative figures are not required under the modified retrospective transition approach. 

14. Trade and other payables 

Group 

Trade payables 
PAYE and social security 
VAT 
Accruals and deferred income 

Company 

Trade payables 
Amounts owed to Group undertakings 
Accruals 

2019 
£000 

2018 
£000 

43   
41   
132  
258   

474   

60  
42  
83 
387  

572  

2019 
£000 

2018 
£000 

17   
280   
18   

315   

25  
188  
23  

236  

37 

 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Crimson Tide mpro Limited 
Notes to the financial statements 
31 December 2019 

15. Borrowings 

Group 

Secured bank loans – current 
Secured bank loans – non-current 

Secured bank loans 

16. Lease liabilities 

Group 

Maturity analysis: 
Year 1 
Years 2 – 5 
After five years 

Analysed as: 
Lease liability – current  
Lease liability – current (IFRS 16) 
Lease liability – non-current  
Lease liability – non-current (IFRS 16) 

Lease liability 

17. Share capital 

Authorised 

2019 
£000 

2018 
£000 

31  
9  

40   

45 
29 

74  

2019 
£000 

2018 
£000 

228  
165  
-  

393  

166  
62  
75  
90  

393   

106 
96 
100 

302 

106 
- 
196 
- 

302  

2019 
Shares 

2018 
Shares 

2019 
£ 

2018 
£ 

Ordinary shares of 0.1p each 

  711,950,842   711,950,842  

712   

712  

Issued, called up 

2019 
Shares 

2018 
Shares 

2019 
£ 

2018 
£ 

Ordinary shares - fully paid 

  457,486,234   457,486,234  

457   

457  

Share options 

The Company has granted equity-settled options to some of the Directors and employees under the Company’s Enterprise 
Management Incentive Scheme (EMI Scheme) and under an unapproved scheme. The share options may not be exercised 
for two years from date of issue and thereafter, only if the target share price is achieved. 

38 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

At 31 December 2018 the following options were outstanding in respect of ordinary shares. 

Date of grant 

Issued under EMI scheme 
5 November 2008* 
5 May 2010** 

Expiry date 

Number 
issued 

Expired/ 
cancelled 

  Outstanding 
at 31 
December 
2019 

Exercised in 
2018 

  5 Nov 2018  
7,000,000  
  5 May 2020   17,500,000  

4,000,000  
4,500,000  

3,000,000  

- 
-   13,000,000 

Issued under an unapproved scheme 
5 May 2010** 

  5 May 2020  

2,500,000  

-  

-  

2,500,000 

* Target share price of 2.5p and exercise price of 1.0p 
** Target share price of 2.5p and exercise price of 1.25p 

18. Reserves 

Group 

Balance as at 1 January 2018 
Retained profit for the year 
Share options exercised 
Balance as at 31 December 2018 
Retained profit for the year 
Translation movement 
Balance as at 31 December 2019 

Company 

Balance as at 1 January 2018 
Retained loss for the year 
Share options exercised 
Balance as at 31 December 2018 
Retained loss for the year 
Balance as at 31 December 2019 

Share 
premium 
£000 

Other 
reserves 
£000 

  Reverse 

acquisition 
reserve 
£000 

Retained 
earnings 
£000 

478  

(5,244)  

6,708 
69 

7,081 
352 

(5,244)  

478  

(3)  
475  

(5,244)   

7,433  

Share 
premium 
£000 

Other 
reserves 
£000 

Retained 
earnings 
£000 

121  

27  
148  

148  

337  

337  

337   

3,889 
(156) 

3,733 
(151) 
3,582  

121  

27  
148  

148  

39 

 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
 
 
 
  
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
 
  
  
 
 
  
 
  
  
  
 
  
 
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

19. Investments  

The  Company  is  the  holding  company  of  the  Group.  The  following  table  shows  details  of  the  Company’s  subsidiary 
undertakings at 31 December 2019. Each of these companies is wholly-owned by Crimson Tide plc, the issued share capital 
of each is fully paid and each is included in the consolidated accounts of the Group: 

Name of Company 

Activity 

Country of incorporation or 
         registration and operations 

Owned directly by Crimson Tide plc 

Crimson Tide mpro Limited 
Crimson Tide Services Limited 
A. Cohen & Co. (GB) Limited 
Crimson Tide (IE) Limited 

Owned by Crimson Tide Mpro Limited 

Mobile data solutions 
Mobile data solutions 
Non-trading 
Mobile data solutions 

         England and Wales 
         England and Wales 
                     England and Wales 

         Ireland 

Moneymotive Limited (100%) 

Non-trading 

                      England and Wales 

Owned by Moneymotive Limited 

Callog Limited (100%) 

Telecoms 

                     England and Wales 

Company 

Shares in subsidiary undertakings - at cost 
Less: Impairment 

Trade investment - at cost 
Less: Impairment 

20. Financial instruments 

2019 
£000 

2018 
£000 

5,297   
(1,929) 
3,368   

386   
(386) 
-   

5,297  
(1,929)
3,368  

386  
(386)
- 

Financial risk management objectives 
The Group uses a limited number of financial instruments, comprising cash, short-term deposits, finance leases, loans and 
bank overdrafts to fund the Group’s operations. The Group has other financial instruments such as trade receivables and 
payables, that arise directly from operations. The Group does not trade in financial instruments. 

Trade and other short-term debtors/creditors have been excluded from the following disclosures: 

Group 
Financial assets 
Cash at bank and in hand 

Financial liabilities 
Secured loans 
Finance leases 

2019 
£000 

2018 
£000 

320 

40  
393  

613

74 
302 

40 

 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
  
 
 
 
 
 
  
 
 
Crimson Tide plc 
Notes to the financial statements 
31 December 2019 

Exposure to currency, credit, liquidity and interest rate risk arise in the normal course of the Group’s business. The 
Directors review and agree policies for managing each of these risks to minimise potential adverse effects on the Group’s 
financial performance. Sensitivity analysis indicates none are likely to have a material impact on the profitability or net 
assets of the Group. 

Foreign currency risk 
The  company  undertakes  certain  transactions  denominated  in  foreign  currency  and  is  exposed  to  foreign  currency  risk 
through foreign exchange rate fluctuations. 

Foreign exchange risk arises from future commercial transactions and recognised financial assets and financial liabilities 
denominated in a currency that is not the entity's functional currency. The risk is measured using sensitivity analysis and 
cash flow forecasting. 

Credit risk 
Credit  risk  refers  to  the  risk  that  a  counterparty  will  default  on  its  contractual  obligations  resulting  in  financial  loss  to  the 
company. The company has a strict code of credit, including obtaining agency credit information, confirming references and 
setting appropriate credit limits. The company obtains guarantees where appropriate to mitigate credit risk. The maximum 
exposure to credit risk at the reporting date to recognised financial assets is the carrying amount, net of any provisions for 
impairment of those assets, as disclosed in the statement of financial position and notes to the financial statements. The 
company does not hold any collateral. 

Generally, trade receivables are written off when there is no reasonable expectation of recovery. Indicators of this include 
the  failure  of  a  debtor  to  engage  in  a  repayment  plan,  no  active  enforcement  activity  and  a  failure  to  make  contractual 
payments for a period greater than 1 year. 

Liquidity risk 
Vigilant  liquidity  risk  management  requires  the  company  to  maintain  sufficient  liquid  assets  (mainly  cash  and  cash 
equivalents) and available borrowing facilities to be able to pay debts as and when they become due and payable. 

The company manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by continuously 
monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities. 

Interest rate risk 
The Group’s policy is to minimise interest rate risk by regularly reviewing and agreeing actions to limit the Group’s exposure 
to adverse movements in interest rates and fixing interest rates where possible. 

Fair value risk factors 
The net fair value of intangible assets approximate to their carrying value as disclosed in Note 8 is regularly assessed. The 
aggregate  net  fair  values  and  carrying  amounts  of  all  other  assets  and  liabilities,  including  financial  assets  and  financial 
liabilities, are disclosed in the Statement of Financial Position and the Notes. 

Operational risk factors 
The  Board  considers  the  key  operating  risk  to  be  insufficient  working  capital  to  fund  the  planned  growth  in  subscriber 
numbers. Funding is regularly assessed against forecasts and expected growth rates and managed accordingly to minimise 
this risk. 

21. Related party transactions 

The interests of the Directors in share options are shown on pages 8 and 9. 

Other than the above, no transactions with related parties were undertaken such as are required to be disclosed under 
International Accounting Standard 24. 

41 

 
 
 
 
 
 
 
  
  
 
  
 
  
  
 
  
  
  
 
 
 
 
  
 
  
 
Crimson Tide plc 
Company Statement of Financial Position 
As at 31 December 2019 

Assets 

Non-current assets 
Investments 
Total non-current assets 

Current assets 
Trade and other receivables 
Cash and cash equivalents 
Total current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Total current liabilities 

Total liabilities 

Net assets 

Equity 
Issued capital 
Share premium 
Other reserves 
Retained profits 

Total equity 

  Note   

2019 
£000 

2018 
£000 

  19 

  12 
  13 

3,368   
3,368   

1,437   
34   
1,471   

3,368  
3,368  

1,486  
57  
1,543  

4,839   

4,911  

  14 

315   
315   

236  
236  

315   

236  

4,524   

4,675  

457   
148   
337  
  3,582   

457  
148  
337 
3,733  

4,524   

4,675  

  17 
  18 
  18 
  18 

As permitted by Section 408 of the Companies Act, the profit and loss account of the Parent Company is not presented as 
part of these accounts. The Parent Company’s loss for the financial year amounted to £151,365 (2018 loss: £156,192). 

The financial statements were approved by the board of directors on 8 June 2020 and signed on its behalf by: 

BRJ Whipp 
Director  

Company Registration Number 00113845 

LA Jeffrey 
Director  

42 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Crimson Tide plc 
Company Statement of Changes in Equity 
31 December 2019 

Company 

Balance at 1 January 2018 

Profit after income tax expense for the year 
Share options exercised 

Balance at 31 December 2018 

Profit after income tax expense for the year 

Balance at 31 December 2019 

Issued 
capital 
£000 

Share  

  Reserves 

  premium 

£000 

£000 

  Retained 
earnings 
£000 

Total 
equity 
£000 

454  

-  
3  

457  

-  

457  

121  

-  
27  

148  

-  

148  

337  

3,889  

4,801 

-  
-  

(156)  
-  

(156) 
30 

337  

3,733  

4,675 

-  

(151)  

(151) 

337  

3,582  

4,524 

43 

 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
(151)  

(156) 

49   
16  
79                  137 

(23)  

(3) 

-  

-

30 

30

27
30  

57  

Crimson Tide plc 
Company Statement of Cash Flows 
31 December 2019 

Profit before taxation 
Adjustments for: 
  Decrease in trade and other receivables 
  Decrease in trade and other payables 

Net cash from operating activities 

Cash flows from financing activities 
Net proceeds from share issues 

Net cash used in financing activities 

Net (decrease)/increase in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 

        (23) 
       57 

Cash and cash equivalents at the end of the financial year 

  13 

        34 

44 

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
Crimson Tide plc 
Officers and Professional Advisors 
31 December 2019 

Board of Directors 

BRJ Whipp (Chairman) 
GB Ashley 
SK Goodwin 
TJT Hawkins 
LA Jeffrey 
PM Hurter 

Secretary 

PM Hurter 

Registered office 

Oakhurst House 
77 Mount Ephraim 
Tunbridge Wells 
Kent TN4 8BS 

Registered number 

00113845 

Bankers 

Auditors 

Nominated Adviser and Broker   

Solicitors 

NatWest Bank 
19 Mount Ephraim 
Tunbridge Wells 
Kent TN1 1EN 

Shipleys LLP 
10 Orange Street 
Haymarket 
London 
WC2H 7DQ 

finnCap 
60 New Broad Street 
London 
EC2M 1JJ 

DAC Beachcroft LLP 
125 Old Broad Street 
London 
EC2N 1AR 

Website 

www.crimsontide.co.uk  

45