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Daimler AG

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FY1995 Annual Report · Daimler AG
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Daimler-Benz has a history that dates back 
more than one hundred years, a tradition marked 
by extraordinary earning power and social 
responsibility. 

We have paved the way for continuing that 
tradition. It has entailed a vigorous campaign 
with  repercussions affecting our employees 
and shareholders alike. 

The road to our former earning power brings 
with it the loss of jobs and considerable costs for 
the company. But it is simultaneously 

the road to social responsibility, because 

only a healthy company will be able to act 
responsibly for its employees and for society 
over the long term. 

By focusing Daimler-Benz on profitable core 

businesses, we have chosen 

the road into a successful future. 

Letter to the Stockholders and Friends of our Company 

On January 17, 1996, we decided 
to restructure AEG, which will lead to 
a merger of AEG Aktiengesellschaft 
with Daimler-Benz AG before the end of 
1996. Finally, on January 22, we ended 
our financial support of Fokker. This 
happened  after the  other major stock 
holder, the Dutch government, was 
unwilling to make an adequate contribut 
ion to the rescue operation after seven 
months of negotiations.  In view of our 
40% share in Fokker it was no longer 
acceptable, in the interest of our stock 
holders, to continue shouldering the 
entire risk alone. On March  15 of this 
year  Fokker filed for bankruptcy. 

We also decided to restructure our 

business involvement in the  French 
software company Cap Gemini Sogeti. 
We will now have more influence in 
working together with  debis  Systemhaus 
to bring about an internationalization of 
the information technology business. 
We have thus reached decisions 
on all of the topics which we presented 
as urgent in September. In the 1995 
financial statements, these streamlining 
measures appear as extraordinary 
charges and special influences amount 
ing to DM 5.1  billion. Some of these 
measures take the form of structural 
expenditures and also cut into the 
profits from business activities. At the 
same time, the additional reserves set 
aside to cover impending losses in the 
aircraft business are not included in 
this figure. The Board of Management 
is convinced that the groundwork has 
now been  laid to put the group back 
on a successful course as quickly 
as possible. 

decisions were  necessary to quickly 
bring Daimler-Benz back to an inter 
nationally acceptable level of 
profitability. 

The primary aim of the Board of 
Management is to offer you, the share 
holders in Daimler-Benz AG, attractive 
prospects for return on  investment. 
We continue to hold to the principle of 
being open with you, even with sensitive 
decisions, and to provide information as 
quickly as possible, offering you a trans 
parent view with which to judge our 
course of action. 

This includes the fact that we had to 

revise our anticipated  profits to  losses 
at the end of June  1995, once it had 
become clear, contrary to our expec 
tations at the time, that the devaluation 
of the dollar, which  affects our aviation 
business in particular, is not just a short-
term change. The tremendous realign 
ments between the European currencies 
also negatively impacted our profits in 
1995. For us, as a company with inter 
national activities, this is crystal clear 
evidence of the need for a  European 
currency union, even if only a few 
countries currently fulfill the pre 
requisites for such an arrangement. 

At our release of our half-year results 

in New York, in September 1995, we 
announced that the Board of Manage 
ment would  introduce fundamental 
solutions as quickly as possible for 
two large unprofitable companies: AEG 
Daimler-Benz Industrie and the aircraft 
division  - especially the  Dutch  aircraft 
manufacturer Fokker.  In October we 
informed you of negotiations aimed at 
settling the problems of AEG  Daimler-
Benz Industrie. In mid-November we 
announced the final decision on the 
DASA competition initiative. Once this is 
implemented, all DASA divisions will be 
profitable, even with the dollar as low 
as  1.35 marks over the long term. 

1995 was a dramatic year in the 
history  of  Daimler-Benz - a  history that 
goes back more than  100 years. We, 
the  Board of Management that has been 
running the company since May  1995, 
decided to make a break. We made some 
decisions that will  bring Daimler-Benz 
back to the high  profitability on which 
our company's  outstanding  reputation 
is founded. 

Our primary objective was to cut 

losses. The Board of Management 
therefore analyzed the group  portfolio 
using strict criteria of profitability,  and 
took consistent steps to tighten  up 
structures wherever there was an  urgent 
need. We also cut divested business 
areas in which further investment no 
longer made good economic sense. 

As a result of these decisions, your 
company, Daimler-Benz, now has a more 
concentrated group  profile organized 
around 28 fields instead of 35. This 
process is still in progress. These 
actions also called into question and, 
to a certain extent, reversed a number 
of policy decisions from  earlier periods. 
Important changes in external factors 
forced us to take these actions. The 

Letter to the  Stockholders  and  Friends  of our Company 

Given this background, if we decide 

in favor of foreign sites, for reasons of 
currency or the market, this is not a 
rejection of Germany as a business 
location. Instead, we thereby secure 
jobs by supplying high-value compo 
nents to those production sites abroad. 
We, the Board of Management of 

Daimler-Benz, will face up to this 
responsibility. This is evident in the 
results of negotiations  between  manage 
ment and employees in  1995 and again 
in recent weeks, in which operating 
agreements, some of the many neces 
sary work alliances, were reached to 
confirm and secure German operations. 
We will also display the necessary 
pioneering spirit and the resolve 
to follow new paths in  1996. 

The course we have set will return 
the company back to the profit column 
during this year.  However, it is our desire 
to satisfy both your justifiable expectat 
ions and our ambitious goals.  For that 
reason we will continue to inform you of 
further forceful  measures in the months 
to come. At the same time, we intend 
to be just as deliberate in building up 
businesses that meet our income and 
profit expectations. We are convinced 
that we are on the right track with this 
new orientation. 

Due to the above factors, the 

annual shortfall of DM  5.7 billion in the 
consolidated financial statements does 
not reflect the  progress that the group 
divisions were able to achieve in the 
past year through  numerous new and 
successful products and services, 
additional streamlining, and especially 
through  increasing internationalization, 
which will expand  net productivity into 
future-oriented  markets.  Mercedes-Benz 
has set new standards in these areas. 
Despite operational  improvements 
-  results  of operational  activities  were 
in the black again in the second half of 
the year - and  the  company's  continu 
ing high asset value, the Supervisory 
Board and the Board of Management 
have recommended that no dividend 
be paid for 1995. 

A decisive measure of our manage 
ment, however, is the market price of 
our stock. Our goal is not to maximize 
short-term  profits,  but to ensure high 
medium-and  long-term  profitability. 
You will therefore also see in this 
report that despite forceful  measures, 
our investments were significantly 
higher in  1995 than in previous years. 
We have expanded sites or opened new 
ones, both at home and abroad, wher 
ever we anticipate positive results. We 
have kept research spending at a high 
level, in order to keep our position at 
the forefront of pioneering innovations 
and continuing developments in our 
markets. 

The basis of our success is the 
dedication  of our employees to our 
ambitious goals. Their potential for 
advancement certainly does not go 
unnoticed. In fact, advancement is 
guaranteed by the new and more 
efficient structures in the group 
headquarters that were  implemented 
in June 1995. Responsibility will be 
transferred even  more clearly than 
before to those employees close to 
operations. Only such flat hierarchies, 
organized into decentralized, flexible 
units, set free the entrepreneurial 
initiative in which a corporate culture 
can develop. That also includes the 
introduction  of performance-based 
compensation and new dimensions of 
control, which measure the company's 
results directly against the  reference 
figures produced according to U.S. 
standards. These reforms are being 
pushed forward in all parts of the group. 

For many employees this is a 
challenge, but there are also some to 
whom it is a painful process, especially 
if improving efficiency means eliminating 
their jobs.  But we at Daimler-Benz are 
not the only ones who have had to learn 
that clinging to  received traditions 
ultimately leads to a dead end. In the 
future, our social structures, our work 
and  production  methods, our cost base 
must stand up much more consistently 
to those of successful  international 
competitors. 

We must therefore channel our 
entire creativity into inventing new 
structures and forms of cooperation. 
We must do everything in our power 
to make Germany an attractive and 
internationally competitive  business  site. 
Willingness to pursue such a dynamic 
course must be the standard by which 
we measure those who hold positions of 
responsibility in Germany, as well as the 
sense of sociopolitical  responsibility of 
its business leaders. 

Letter to the  Stockholders  and  Friends of our Company 

JÜRGEN  E.  SCHREMPP 
born  1944 in Freiburg, 
Member of the  Board of Management 
since 1987, 
until  1988  responsible for the 
Commercial Vehicle Division, 
until  1995 responsible for 
Daimler-Benz Aerospace, 
since  1995 Chairman, 
under contract until  2000. 

DR.  JUR.  MANFRED  GENTZ 
born  1942 in Riga, 
Member of the  Board  of Management 
since 1983, 
until  1990 responsible for Personnel, 
until  1995 responsible for 
Daimler-Benz InterServices  (debis), 
since  1995  responsible for Finance 
and Human Resources, 
under contract until  2000. 

DR.  RER.  POL.  MANFRED  BISCHOFF 
born  1942 in Calw, 
Member of the  Board  of Management 
since  1995, 
responsible for 
Daimler-Benz Aerospace, 
under contract until  2000. 

DR.  JUR.  KLAUS  MANGOLD 
born  1943 in Pforzheim, 
Member of the  Board  of Management 
since 1995, 
responsible for 
Daimler-Benz InterServices  (debis), 
under contract until  2000. 

ERNST  G.  STÖCKL 
born  1944 in Sulzburg, 
Member of the  Board  of Management 
since 1991, 
responsible for 
AEG Daimler-Benz Industrie, 
under contract until  1996. 

HELMUT WERNER 
born  1936 in Cologne, 
Member of the  Board  of Management 
since 1987, 
until  1992 responsible for the 
Commercial Vehicle Division, 
since  1992 responsible for 
Mercedes-Benz, 
under contract until  1997. 

PROF.  DR.-ING.  HARTMUT WEULE 
born  1940 in Bitterfeld, 
Member of the  Board  of Management 
since  1990, 
responsible for Research 
and Technology, 
under contract until  1996. 

Retired from the Board of Management 
on May 24, 1995: 
Edzard Reuter, Chairman 
Dr. jur. Hans-Wolfgang Hirschbrunn 
Dr. rer. pol. Gerhard Liener 

Daimler-Benz  Highlights 

Daimler-Benz Highlights 

7 

Report of the  Board  of Management 

Business Review 

Consolidated  revenues at Daimler-Benz reached  DM  103.5  billion  in  1995. 
The  1% increase over the previous year was  largely attributable to the 
favorable business development at Mercedes-Benz.  In the interest of 
permanently improving the earning power of the company, we  reviewed 
and  restructured all of our activities in the second  half of the year. At AEG 
Daimler-Benz Industrie and  at DASA in  particular, we introduced  rigorous 
measures to eliminate the sources of loss that in  recent years  have  had 
a  negative effect on the company's income position. The DM  5.7 billion 
consolidated  loss  is  predominantly the  result of non-recurring expenses 
related to streamlining the group portfolio.  In view of our latest decisions, 
these expenses had to be taken  into account in the  1995 financial 
statements. 

The growth of the U.S. economy 
also flattened  noticeably during the year 
under review, above all as a result of 
less dynamic  investment activity. 

The economy in Japan was again 
burdened by the strong yen, the bank 
crisis and uncertainties in the political 
arena. The tentative recovery induced 
with  public programs began to falter 
again toward the end of the year. 

The newly industrializing countries 
in the Asian region supplied significant 
stimuli for the world economy, while the 
economic development in  Latin America 
was affected by the crisis of the 
Mexican currency. 

Consolidated Revenues Up by  1% 
Consolidated  revenues at Daimler-
Benz reached DM  103.5 billion in  1995. 
This represents a 1 % increase over the 
previous year's total when adjusted 
to reflect changes in the consolidated 
group. At DM 62.6 billion, revenues in 
the European Union were 3% higher than 
in  1994, with growth especially vigorous 
outside of Germany, rising to 8%. In 
Germany, our business volume climbed 
by 3% to DM 38.1  billion, while our U.S. 
revenues, once converted into German 
marks, fell by 3% to DM 18.3 billion as a 
result of the  unfavorable development 
of the dollar. 

Excluding intragroup deliveries, 
Mercedes-Benz contributed 66%, AEG 
Daimler-Benz Industrie  10%, Daimler-
Benz Aerospace 14% and debis 10% 
to total  revenues at Daimler-Benz. 

Economic  Growth 
Flattens  Worldwide 

While the upswing of the world 
economy continued in  1995, there 
were definite signs of weakening in 
the second  half of the year. 

In Western Europe, a variety of 
factors played a role in the economic 
slowdown. Aside from the conservative 
monetary policy of the central  banks, 
various governments  practiced  restrict 
ive fiscal politics to fulfill the criteria for 
membership in the European Currency 
Union.  Both investment activity and 
private consumption  lost steam in 
most Western  European countries. 

The strong German mark and above-

average collectively bargained wages 
and salaries had a lasting impact on 
the international competitiveness of 
the German industry and thus on the 
prospects of exporting from there. As 
a direct consequence, companies were 
less inclined to invest in Germany, and 
private consumption did  not provide the 
necessary impetus either in an economy 
that traditionally depends on  exports. 

Note: 
The  Business  Review is the combined  audited 
Business  Review of Daimler-Benz AG and the 
Daimler-Benz group. 

Business Review 

Mercedes-Benz  Passenger Cars: 
Model Change in the E-Class 

Because the recovery of the world 
economy was gradual at best, demand 
for passenger cars failed to  reach 
expectations in many markets in  1995. 
For instance, the number of new cars 
sold in Western  Europe was only slightly 
above the low level of the previous year. 
The positive trend experienced in the 
USA in  1994 came to an end, while the 
Japanese market managed to  recuperate 
somewhat from the year before. 

At Mercedes-Benz, the passenger 
car business was focused on the model 
change in the E-Class  1995.  Nonethe 
less, revenues almost reached the 
record level of the previous year, at 
583,400 units (1994:  592,400). 
At more than DM 40.4 billion 

(1994: DM 42.1  billion), revenues in the 
Passenger Car Division were 4% lower 
than in  1994, primarily as a result of 
currency factors. In the USA, the weak 
dollar meant that we recorded a definite 
drop in  revenues despite significantly 
higher unit sales. Conversely, we 
achieved marked growth in revenues 
and unit sales in the Republic of South 
Africa, in various Southeast Asian 
countries, in Scandinavia and in 
several other European  markets. 

Thanks to the high demand for 
our passenger cars and the successful 
introduction of the new E-Class, we 
increased production to  594,900 cars 
in 1995(1994: 590,100). 

Mercedes-Benz  Commercial 
Vehicles: Revenues at a Record High 
On the whole, the development of 

the international  commercial vehicle 
markets was positive in  1995. Merce 
des-Benz sold  320,100 commercial 
vehicles worldwide (1994:  290,400), 
surpassing the record level of 1991 
by more than 27,000 vehicles. Our 
activities in Germany and at our pro 
duction  companies outside of Europe 
both contributed to this success. 

The persistent growth at debis was 
accomplished with an expanded range 
of products and services oriented to 
customer needs and with  increased 
activities in new markets. As in the 
previous years, business with  non-group 
customers expanded considerably. All of 
the divisions at debis made substantial 
contributions to the company's growth, 
but especially the  Mobile Communica 
tions Services (+76%), Marketing Ser 
vices (+42%) and  Insurance Brokerage 
(+25%) divisions. 

Systematic  Review of 
Group  Portfolio 

In response to the major changes 
surrounding the company, and because 
of the need to strengthen the earning 
power of Daimler-Benz in the interest 
of our shareholders and employees, we 
conducted a systematic assessment of 
each corporate unit in  1995 as part 
of a strategic review. The measures 
and criteria established in the process 
primarily related to our market position, 
the existing and future competitive 
situation, income and return targets, risk 
assessment, capital  requirements and 

Revenues of the Commercial Vehicle 

Division rose 10% in 1995, reaching an 
all-time high at DM 31.6 billion; adjusted 
by the first-time inclusion of the Kass-
bohrer group, these revenues grew 
by 5%. While our revenues in Germany 
increased by 18% to DM 10.4 billion, 
our business volume in Western  Europe 
outside of Germany, at DM  6.4 billion, 
was a full 25% higher. Despite the defini 
te growth in unit sales achieved by our 
subsidiary Freightliner (+27%), the weak 
US dollar meant that North American 
revenues, once converted in the Ger 
man marks, increased by only 11% 
to DM  7.0 billion. 

A total of 329,700 commercial ve 
hicles were produced by the Mercedes-
Benz group in  1995 (1994: 291,900), 
of which  171,300 (1994:  143,000) were 
assembled at our German  production 
sites. 

AEG  Daimler-Benz Industrie: 
Revenues Up Slightly 

The upward revaluation of the 

German mark and subdued demand for 
capital goods in particular led to a slight 
drop in the German  market for elec 
tronic products in  1995.  Incoming 
orders stagnated domestically,  largely 
because of the  poor business climate, 
and the impetus from outside of 
Germany also  became considerably 
less dynamic. 

At DM  14.0 billion, incoming orders 
at AEG Daimler-Benz Industrie were 23% 
higher than in the previous year. The 
volume of orders in Germany was up by 
25% to DM  7.3 billion, while total orders 
from outside of Germany were 21 % 
higher at DM  6.7 billion. All three of the 
divisions  remaining  in  the  company -
Rail Systems, TEMIC and Postal Automa 
tion  -  recorded  double-digit  growth. 
Revenues at AEG  Daimler-Benz Industrie 
reached DM 10.3 billion in 1995, or 2% 
above the figure for the previous year. 

DASA: Weak Dollar Calls for 
Additional  Structural  Adjustments 
Notwithstanding the  revitalization 

of demand achieved by the airlines, 
existing surplus capacities  meant that 
the price wars and predatory competi 
tion  continued to intensify in the aircraft 
market.  Financially strained  public 
budgets led to additional cuts, which 
above all  hit the aerospace  industry. 
But the weak dollar and the related 
advantages enjoyed  by competitors 
who produce in the dollar region had the 
greatest impact on the development of 
Daimler-Benz Aerospace in  1995. 

Consolidated  revenues at  Daimler-
Benz Aerospace reached the previous 
year's level at DM  15.0 billion. Although 
the Aircraft and  Defense and Civil 
Systems divisions reported a drop 
in revenues, Propulsion Systems and 
Space Systems generated  higher rev 
enues in  1995. Incoming orders were 
up 2% to DM 14.3 billion as compared 
to the previous year. 

Because the future development 
of the U.S. dollar is uncertain, we have 
introduced an initiative to ensure the 
competitiveness of each division at 
DASA assuming a low exchange rate 
of DM  1.35 per dollar, thus creating the 
conditions for lasting earning power. 
As part of this initiative, other personnel 
and structure adjustments are just as 
unavoidable as the sale of various 
locations. 

Growth  Continues at debis 

Although the upswing of the world 
economy was only gradual at best, the 
service industry experienced growth  in 
1995, both in Germany and in other 
important  markets. 

debis was able to increase its 

consolidated revenues by 9% to DM 11.8 
billion, despite the fact that the changes 
in the consolidated group in conjunction 
with the reorganization of its domestic 
leasing business and  currency effects 
had a restrictive impact on business 
volume in the financial services sector. 

Business  Review 

9 

the strategic role of the corporation. The 
decisions arrived at in the course of the 
analysis  predominantly concern  certain 
divisions at AEG  Daimler-Benz Industrie 
and  Daimler-Benz Aerospace. 

Reorganization  of Activities 
at AEG  Daimler-Benz  Industrie 
Following the comprehensive 

solution we developed for our activities 
at AEG Daimler-Benz Industrie, we focus 
our resources on  Rail Systems (Adtranz 
joint venture with ABB),  Microelectron 
ics (TEMIC), Diesel Engines (MTU Fried-
richshafen) and Postal Automation (AEG 
ElectroCom) and continue to expand the 
market position of these divisions. 

A future-oriented expansion strategy, 
above all in  Energy Systems Technology 
and Systems and Automation, would 
have required far more capital than war 
ranted by the relative strategic import 
ance of these divisions to  Daimler-Benz. 
We therefore decided to spin off these 
segments to companies where they are 
among the core activities. 

Once the reorganization of the 
activities at AEG Daimler-Benz Industrie 
is complete, AEG Aktiengesellschaft is 
to be merged with Daimler-Benz AG, 
providing the proposed  merger is ratified 
by the shareholders on June 5, 1996. 

Financial  Support of Fokker 
Discontinued 

After lengthy and  essentially unsuc 

cessful  negotiations with the  Dutch 
government, we decided to discontinue 
our financial  support of Fokker at  DASA. 
In consideration of the adverse com 
petitive situation in the market for 
regional aircrafts, it no longer appears 
justifiable to continue  injecting funds 
without reciprocation. In the course of 
concentrating on core activities, DASA 
sold Telefunken Sendertechnik in  1995 
and gave up its majority stake in  Dornier 
Medizintechnik in early  1996. 

Realignment of Sogeti Activities 
We also reviewed our financial 
involvement in the French Sogeti group 
(IT services and consulting) in  1995, 
and together with the other principal 
shareholders agreed to change the 
investment structure.  Once the former 
holding companies merge with their 
operating subsidiaries Cap Gemini 
Sogeti S. A. and Gemini Consulting, 
debis will hold a 25% stake in the new, 
publicly traded operating company 
effective in  1996. 

With this realignment, we are 
intensifying our cooperation with our 
French partners, and consequently 
increasing our involvement in the inter 
national market for IT services and 
consulting. 

Employment Situation Still Tense 

In order to assert and improve our 

position in international competition, 
we were forced to make additional 
personnel cuts in various areas of the 
group during the year under review. 

At year-end, the Daimler-Benz group 

employed a total of 310,993 persons 
(1994: 330,551), of which 242,086 
worked in Germany (1994: 251,284). 
The cutbacks, which again were 
designed to be as socially compatible 
as possible, affected AEG Daimler-Benz 
Industrie and DASA most of all. At 
Mercedes-Benz the  employment 
situation stabilized thanks to the 
favorable development of revenues in 
1995, and debis was able to hire more 
than one thousand new employees. 

On December 31, 1995, Mercedes-

Benz had 197,164 employees, AEG 
Daimler-Benz Industrie 49,432, DASA 
50,784, debis 10,196 and Daimler-Benz 
AG 3,417. 

In connection with the restructuring 

of corporate headquarters, we have 
reduced the  number of employees 
involved in corporate management from 
more than  500 persons to less than 300 
persons. The new structure significantly 
accelerates the decision  process within 
the  Daimler-Benz group. 

Purchasing Activities 
Expanded  Worldwide 

In 1995, the Daimler-Benz group 

spent a total of DM 66.9 billion on 
goods and services purchased 
worldwide. 

Some 69% of the purchases were 
made by Mercedes-Benz, 9% by AEG 
Daimler-Benz Industrie, 12% by Daimler-
Benz Aerospace and 10% by Daimler-
Benz InterServices. 

As part of our efforts to globalize our 
corporate units, it is our goal to continue 
to increase foreign  purchasing for our 
German production facilities as an 
active precaution against changes in 
exchange rates. Moreover, we are 
making use of local supplier markets 
and global sourcing structures for our 
foreign production sites. 

Our purchasing strategy in  Eastern 
Germany is focused on stabilizing our 
business relations and  promoting 
cooperations. In doing so, we are 
making an important contribution to 
ward strengthening the economy in 
Eastern Germany. 

Investments Up 

The investments in property, plant 
and  equipment  necessary for securing 
the future of the corporation  increased 
to DM 5.0 billion in  1995 (1994: DM 4.7 
billion).  Newly acquired intangible assets 
amounted to DM 0.5 billion and were 
mainly attributed to goodwill from the 
acquisiton  of Kassbohrer. Amortization 
of intangible assets and depreciation 
and disposals of property, plant and 
equipment amounted to DM  7.3 billion. 

Business Review 

As in previous years, our Mercedes-
Benz unit made the most investments in 
property, plant and equipment, at DM 
3.5 billion (1994: DM 2.9 billion). In the 
Passenger Car Division, the investment 
budget was predominantly allocated to 
preparations for production  of the  new 
E-Class, the A-Class, the little SLK Road 
ster and the new engine plant in Stutt 
gart-Bad Cannstatt. In  1995, the most 
important  project outside  of Germany 
was the new plant in Tuscaloosa, 
Alabama, where the M-Class (All Activity 
Vehicle) will be produced. In the Com 
mercial Vehicle Division, key areas 
included the  preparations for the two 
new van families called Sprinter and 
Vito, the new 900 engine series for 
light trucks, preparations for the model 
change in the heavy-duty class and the 
introduction of the Century Class at 
Freightliner in the USA. 

At AEG Daimler-Benz Industrie, 
investments in property, plant and 
equipment totaled  DM  1.1  billion-of 
which  DM 0.5 billion was contributed 
to the inclusion of MTU-F and the full 
incorporation  of TEMIC -,  at  DASA DM 
0.6 billion, at debis DM 0.2 billion and 
at Daimler-Benz AG DM 0.1  billion. 

We spent a total of DM 6.3 billion 
on newly acquired leased equipment 
(1994: DM 5.6 billion). The volume of 
funds borrowed for our leasing and sales 
financing activities amounted to DM 
15.9 billion (1994: DM  14.5 billion). 

DM  8.9  Billion  Invested 
in Research and Development 

Our investments in research and 
development reached  DM  8.9  billion 
in  1995 (1994: DM 8.7 billion). Of this 
amount, DM 3.6 billion were spent on 
order-related  developments that almost 
exclusively pertained to activities at 
Daimler-Benz Aerospace. 

Mercedes-Benz used a total of DM 
3.7 billion (1994: 3.3 billion) on research 
and development, with an emphasis on 
developing our many new products for 
series production. A new, interdisciplin 
ary approach to projects and the 

enhanced  involvement of suppliers 
have clearly boosted the efficiency of 
research and development at Mercedes-
Benz.  Important progress made in this 
area  includes shorter development 
times for the latest models and an 
unprecedented  amount of new products 
to be introduced in the passenger car 
and commercial vehicle sectors in the 
coming years. 

At AEG Daimler-Benz Industrie, 
expenditures for research and develop 
ment reached DM  793 million in the 
period under review (1994: DM  736 
million).  Research activities in the rail 
systems and  microelectronics sectors 
concerned a new generation of rolling 
stock with tilt technology,  new control 
concepts for fully automated  people 
mover systems, systems and compon 
ents for motor vehicle  electronics and 
sensors for microsystems.  In Diesel 
Engines and Postal Automation, the 
emphasis was on developing, innovative, 
low-emission engine concepts, impro 
ved electrolysis techniques and modules 
capable of recognizing handwritten 
addresses. 

As in  1994, Daimler-Benz Aerospace 

spent DM 4.1  billion on research and 
development, of which DM 3.4 billion 
were allocated to projects conducted on 
behalf of third parties.  Projects focused 
on in the Aircraft Division included the 
Airbus programs, the  Dornier 328 and 
the Eurofighter (EF 2000). The most 
important projects in  Space Systems 
were the Cluster and  Polar Platform 
satellites and the Ariane launcher 
program. In the Defense and Civil 
Systems Division, the Trigat LR program 
dominated R&D activities, while in Pro 
pulsion Systems it was the EJ200 jet 
engine for the  Eurofighter and the civil 
jet engine  program  operated jointly 
with Pratt & Whitney. 

Consolidated  Net  Income  Defined 
by  Extraordinary  Expenditures 

The Daimler-Benz group reported a 
DM 5.7 billion loss in 1995, which was 
above all the result of non-recurring 
expenditures related to streamlining the 
portfolio, and especially the divestiture 
of sources of loss. The areas involved 

are expenses that because of decisions 
made in the interest of recovering 
earning power have to be considered 
in the financial statements for the year 
ending December 31, 1995. The deci 
sion to discontinue financial  support for 
Fokker entailed  extraordinary expendit 
ures in the order DM 2.3 billion. The 
restructuring of AEG  Daimler-Benz 
Industrie, in turn, was associated with 
additional  extraordinary expenditures 
in the amount of DM  1.6 billion. 

The operating result of DM -1.1 
billion (1994: DM +2.7 billion), which 
was positive in the second half of 1995, 
was largely determined by the unfavor-

Business  Review 

able currency development and the 
related structural  measures. At DASA, 
DM 0.8 billion were allocated to 
provisions for the risks in the orderbook 
due to the weak U.S. dollar. A total of 
DM 0.6 billion was allocated to the 
structural  measures introduced as part 
of the competition initiative, and addi 
tional structural measures called for 
another DM 0.3 billion.  Positive 
influences included the overall favorable 
development of business at  Mercedes-
Benz and ongoing cost-reduction 
programs in all areas of the group. 

At DM  2.3 billion, the contribution 
of Mercedes-Benz to the consolidated 
operating result was slightly higher than 
in the previous year (1994: DM  2.2 
billion).  Encouraging sales and cost 
savings were offset by the negative 
effects of the upward valuation of the 
German mark. 

AEG Daimler-Benz Industrie con 
tributed a DM -0.5 billion loss (1994: 
DM -0.1  billion) to the group's operating 
result; the previous year's figure had 
included a DM 0.4 billion book profit 
from the sale of the domestic applian 
ces activity and the power meter and 
lighting system units. 

The contribution  of Daimler-Benz 
Aerospace, at DM -2.7 billion (1994: DM 
-0.5 billion), was significantly worse than 
in the previous year. This development 
was partly a consequence of the difficult 
competitive situation in the market for 
commercial aircraft and its influence 
on  DASA's profitability, but it was also 
related to the structural  measures and 
provisions for anticipated  losses  referred 
to earlier totaling DM  1.7 billion. 

Daimler-Benz InterServices  (debis) 
was able to contribute DM 0.2 billion 
to the group operating result in  1995 
(1994: DM 0.4 billion). The primary 
source of income at debis was again 
the Financial Services Division, debis 
Systemhaus, Marketing Services and 
Mobile  Communication  Services 
achieved  noticeable improvements 
over the previous year. 

The financial result reported in 
the consolidated  statements  of income 
improved from  DM  1.0 billion to DM  1.2 
billion. One reason for this development 
was the fact that after establishing 
partnerships with banks, a significant 
portion  of the domestic  leasing business 
is conducted at equity, which has an 
effect on the financial result. At DM 0.3 
billion, significantly lower provisions for 
losses on financial assets and securities 
as compared to the previous year (1994: 
DM  0.6  billion) were another positive 
factor. 

Consolidated  Balance Sheet 
Shaped  by Restructuring 

The DM 2.0 billion decrease in 
the consolidated  balance sheet total 
to DM 91.5 billion was primarily related 
to the deconsolidation of Fokker. The 
expansion of our leasing and sales 
financing activity also had a negative 
effect. 

The development of the individual 
balance sheet items is distorted by the 
fact that the fixed  and  current assets 
or debts and  reserves of the divisions 
divested at AEG  Daimler-Benz Industrie 
(Automation Technology, Energy 
Systems Technology, Opto- and Vacuum 
Electronics) were reclassified as "Other 
assets" or "Other liabilities."  Moreover, 
the balance sheet no  longer contains 
the assets and debts of the rail systems 
companies that were merged with ABB 
Daimler-Benz Transportation  (Adtranz). 
This joint venture, formed with ABB at 
the end of 1995, had been included in 
the previous year's financial statements 
at equity. As of 1996, it is to be 
consolidated pro-rata. 

Without the financial  services sector, 

which is predominantly financed with 
borrowed funds, stockholders' equity 
as a percentage of total assets dropped 
from 28% to 20%, while stockholders' 
equity as a percentage of fixed assets 
dropped from 79% to 65%. The 
proportion of long-term and medium-
term capital within the consolidated 
balance sheet total reached 56% 
(1994: 60%). 

Financial  Result of Daimler-Benz AG 
Daimler-Benz AG recorded a loss 
in the amount of DM -6.6 billion for the 
year ending December 31,  1995 (1994: 
profit of DM 0.6 billion). This loss, while 
significant, was above all caused by 
non-recurring expenditures  totaling 
DM 5.1  billion, a figure that includes the 
immediate write-off of our involvement 
in  Fokker. Other factors were the 
absorption of higher losses from AEG 
AG, Daimler-Benz Luft- und Raumfahrt 
Holding AG and debis AG that were 
partly the  result of structural  expendit 
ures and loss provisions recorded on 
investments. Mercedes-Benz AG, on the 
other hand, contributed  profits totaling 
DM  1.9 billion, which is DM 0.6 billion 
more than in the previous year. After 
offsetting the  profit carried forward from 
1994, the remaining loss is absorbed 
with a withdrawal from retained 
earnings.  In consideration of this high 
loss, we are not planning to propose a 
distribution  of dividends at the Annual 
General Meeting. 

Outlook 

The upturn in the world economy 
is likely to continue in  1996, although 
growth  has already slowed down 
noticeably in the first few months 
of the year. 

In Western Europe, and especially 

in Germany, the overall economic 
improvement has begun to contract. The 
Japanese economy is still desperately 
trying to overcome the structural crisis, 
and the strict monetary policy in the 
USA has had a dampening effect on 
economic  activity. 

The development in the newly 

industrializing countries, though, 
remains positive. Various countries 
in Central and Eastern Europe also have 
good prospects for growth this year, as 
do the Latin American countries that are 
gradually recovering from the crisis of 
the Mexican currency. 

12 

Business  Review 

In this economic setting, the auto 
motive industry can look forward to a 
slight increase at best in worldwide 
demand for motor vehicles. 

Mercedes-Benz is counting on 
growth in new markets. In the coming 
years, we will be harnessing untapped 
potential  by entering new regions and 
with attractive new models. 

Since the introduction  of the 
next generation  E-Class in  mid-1995, 
Mercedes-Benz has had an exception 
ally fresh and contemporary passenger 
car program. In  1996, it will be 
enhanced yet again with the T models 
in the C-Class and  E-Class, the compact 
SLK Roadster and the V-Class minivan. 
In the commercial vehicle sector, 
too, the Sprinter and Vito vans marked 
the beginning of a comprehensive 
product strategy in  1995. Among other 
things, it entails the total makeover of 
the existing product line, as well as the 
introduction  of new vehicles tailored to 
the specific needs of individual  markets. 
Thanks to its many new models and 

the progress made in boosting pro 
ductivity and tapping new markets, 
Mercedes-Benz is looking forward to 
increased unit sales in  1996, in both the 
passenger car and  commercial vehicle 
sectors. 

In the next few years, we will focus 
on expanding the market position and 
systems capability of the AEG  Daimler-
Benz Industrie divisions that are still 
part of the  Daimler-Benz group. 

ABB Daimler-Benz Transportation, 
a rail systems joint venture founded with 
ABB, is the largest company in the 
industry worldwide.  Its internationally 
leading position gives us an opportunity 
to take advantage of the growth in the 
world  market for rail systems. 

TEMIC will continue to assume the 

role of a competency center for 
microelectronics within  the  Daimler-
Benz group and in this function will 
assert itself as an independent comp 

any. In user-oriented applications 
ranging from  microchips to micro 
electronics systems, TEMIC is seeking 
to establish a leading position in Europe, 
USA and the Far East. 

In the diesel engine sector, MTU 
Friedrichshafen  has concentrated  its 
activities on drive systems for com 
mercial applications.  Moreover, through 
the cooperation with  Detroit Diesel 
Corporation (DDC), MTU is expanding 
its product range and enhancing its 
presence in the worldwide market. 
In postal automation, we have 
reinforced our leading position in letter 
sorting systems worldwide by continuing 
to  internationalize our market presence. 
A cooperation with Hitachi in Japan has 
helped us target the Asian markets. 
Following the discontinuation of 

Fokker and other changes in the 
consolidated group, Daimler-Benz 
Aerospace expects to increase its 
business volume in  1996. 

The Aircraft, Defense and Civil 
Systems and  Propulsion Systems 
divisions are counting on  higher rev 
enues, while Space Systems will hardly 
be able to top the unusually high 
business volume experienced in  1995. 

In December 1995, DASA concluded 

a  basic agreement with Aerospatiale 
on establishing the joint ventures ESI 
(European Satellite Industries) and EMS 
(European Missile Systems). This 
represents an  important step toward 
restructuring the aerospace and defense 
industries in Europe. 

Daimler-Benz  InterServices  expects 
the favorable trend of 1995 to continue. 
Its commitment to open  up new markets 
and expand its product range with inno 
vative, future-oriented services will help 
debis attain this goal. In this connection, 
we are also carefully reviewing potential 
activities in the growing markets for 
telematics and value-added services 
in new media sectors. 

With the strategic  realignment of the 

group's portfolio concentrating on the 
activities in which  Daimler-Benz has 
potential for a leading position in terms 
of the market and returns, we have laid 
the groundwork for the  healthy develop 

ment of the company.  Moreover, we 
have introduced rigorous measures 
-  especially  at  DASA  -  designed  to 
enable us to generate profits notwith 
standing low dollar exchange  rates. 
In the year under review, we formed 
extensive  provisions for the  proposed 
structural  measures. 

Based on the overall favorable 
development in the first quarter, we 
expect a positive result for 1996. 

95 

Business  Review 

Operating Activities of the Group 

Corporate  Unit  Mercedes-Benz 
The year  1995 was successful for Mercedes-Benz.  Despite the negative 
effects of the  upward  revaluation  of the German  mark and the weak state 
of certain markets, sales at DM  72  billion were 2% higher than in  1994. The 
markets  responded  positively to our new  E-Class. While  passenger car 
sales almost reached the previous year's  level,  notwithstanding the model 
change in the E-Class, the Commercial Vehicle Division was able to increase 
its sales by  10% and reach an all-time high. With the new management 
organization  introduced  in  1995, we have created the structural 
prerequisites for advancing our product,  productivity,  and globalization 
strategies with  even greater determination. 

International  Automotive 
Business  Flat 

While the upturn in the international 

automotive business continued on the 
whole, the development of individual 
markets was in  part quite erratic. 
Based on the persistently high 

demand for replacements and  upgrades, 
growth in commercial vehicle demand 
was vigorous in Western Europe. Sales 
of passenger cars, though, were only 
slightly above the relatively low level of 
the previous year, which among other 
things was related to the fact that 

purchasing incentives such as bonuses 
for junking used vehicles were discon 
tinued in some European countries or 
no  longer appear effective. 

In Germany, there was a slight 
revival in demand for passenger cars 
and especially for trucks over 6 tons. 
But compared with the record levels of 
1991  and  1992 in response to the 
reunification of Germany, the market 
volume in passenger cars and 
commercial vehicles was still low. 
Continued high  unemployment and the 
high burden of taxes and levies had a 
dampening effect on  private 
consumption, and consequently on 
passenger car demand.  Demand for 
commercial vehicles was negatively 
affected by the noticeable flattening of 
investment activity in the course of the 
year, and therefore only reached the 
1994 level. 

In North America, sales of heavy 
commercial vehicles rose yet again, but 
light commercial vehicles and  passenger 
cars experienced a marked decline. 
In Japan, however, the market 
situation clearly improved from the low 
level in the previous year, both in the 
passenger car and commercial vehicle 
sectors. 

The favorable development of the 
automotive markets in various newly 
industrializing countries in Asia and in 
Brazil continued, while the unstable 
economies in  Mexico and Argentina 
almost caused a collapse of the 
commercial vehicle market there. 

Mercedes-Benz 

As a result of the international 
market situation, world production of 
commercial vehicles rose 4% to 14.8 
million units. A total of 37.2 million 
passenger cars were produced, topping 
the previous year's figure by 3%. 

Mercedes-Benz Revenues  Up Again 
Despite the negative effects of 
currency trends, consolidated  revenues 
at Mercedes-Benz were up 2% in 1995, 
reaching DM 72.0 billion. Adjusted by 
the first time consolidation of the 
Kassbohrer group, revenue was nearly 
unchanged. Growth was primarily 
contributed by the Commercial Vehicle 
Division, where revenues were 10% 
higher than in the previous year, 
amounting to DM 31.6 billion. Due to 
currency factors, but also as a 
consequence of the  reticence of our 
customers in anticipation of the 
E-Class, revenues in the Passenger Car 
Division, at more than DM 40.4 billion 
(1994: DM 42.1  billion), failed to reach 
the high  level of the previous year 
despite vigorous growth toward the 
end of the year. 

In Western Europe outside of Germa 

ny, our sales were 10% higher than in 
1994, totaling DM  15.3 billion. While our 
business volume in Germany was up by 
5%, the weak dollar meant that we 
recorded only a moderate increase in 
the  USA despite significantly higher unit 
sales. We achieved pronounced growth 
in  Brazil, the Republic of South Africa 
and southeastern Europe. 

The  new  E-Class  limousine  attracted 

tremendous  attention  in  the  international 

media.  With  the  unmistakable  t w i n-

headlight  design,  it  stands  out  against  the 

other  cars  t h at  populates  our  roads  and 

highways  even  during  daylight  hours.  Both 

international  competitors  and  our 

customers  give  our  E-Class  high  ratings.  The 

one-hundred-thousandth  E-Class  limousine 

was  sold  in  February  1996,  just  nine 

months  after  its  m a r k et  introduction. 

The foreign share in consolidated 
revenues remained  nearly unchanged at 
61% (1994: 62%). 

Mercedes-Benz  Passenger Cars: 
Model Change in the E-Class 

At Mercedes-Benz, the passenger 
car business was focused on the new 
E-Class, which was launched in Europe 
in June and toward the end of the year 
in other markets.  Because the new 
E-Class attracted the attention  of our 
customers early on thanks to positive 
reports in the media, passenger car 
sales at Mercedes-Benz did  not reach 
the record level of the previous year, at 
583,400 units (1994:  592,400). 

After the dynamic increase in  1994, 
our new registration in Germany fell 5% 
to  236,800 passenger cars; compared 
to the high 8.2% share in the previous 
year our market share was down to  7.5% 
in 1995. 

Outside of Germany, we sold 

345,800 passenger cars in  1995. This is 
1 % above the previous year and another 
all-time  high for Mercedes-Benz. 
In Western  Europe outside of Germany, 
our unit sales rose to  154,600 vehicles 
(1994: 153,300). With 
76,800  Mercedes-Benz 
passenger cars sold in 
the USA, we surpassed 
the 1994 level by 5%, 
strengthening our 
position in the upper 
market segment.  Busi 
ness was encouraging 
in Japan as well, where 
our new  registrations 
grew by 4% to 34,900 
vehicles-stronger  than 
the entire market. We 

recorded vigorous growth in Scandinavia 
and several other European markets, in 
various countries in southeast Asia 
and in the Republic of South Africa. 

In response to the continuing high 
demand for our passenger cars in  1995, 
and in order to adequately supply our 
expanded sales network, we raised 
production to 594,900 cars in the year 
under review (1994:  590,100). 

Mercedes-Benz  Commercial 
Vehicles: Sales at a Record  High 

Business in the commercial vehicle 

sector was especially encouraging in 
1995. Our worldwide sales rose by 10% 
to 320,100 commercial vehicles, 
by far the highest unit volume in the 
company's history. The impetus for 
growth largely originated in  North 
America, Western Europe outside of 
Germany and Brazil. In Germany, sales 
of Mercedes-Benz commercial  vehicles 
were up 7% to 84,200 units, developing 
a good deal more favorably than the 
market on the whole. 

As a result of bottlenecks in supply 

at the beginning of the year, but also 
because of persistently fierce compe 
tition over prices and terms and the 
currency-related  price advantages 
enjoyed by important competitors, we 
were not in a position to fully participate 
in the volume growth for trucks over 
6 tons in the Western European market. 
However, with a 25% market share 
(1994: 27%), we were still able to assert 
our position as market leader by a wide 
margin. Due to vigorous growth in the 
second  half of the year, our new 
registrations of trucks over 6 tons were 
11% higher than in 1994. In the van 
sector, too, we experienced temporary 
bottlenecks in supply,  because after the 
model change to the new Sprinter, 
production  capacities were  unable to 
satisfy demand. And yet, our new 
registrations in the market segment for 
vans in the 2 to 6 ton category in We 
stern Europe grew by 10% to 93,400 
vehicles. Our markets share also rose 
slightly, from 12.8% to 13.0%. 

Mercedes-Benz 

the category of Unimogs and trucks over 
6 tons in the European region. The 
advantages of this organizational 
approach are obvious: greater respon 
sibility reinforces the  motivation  of the 
employees involved; it expedites the 
decision-making process and  promotes 
a  higher degree of market awareness, 
customer sensitivity and flexibility. 

Executive  Department 
Sales Created 

We founded Sales in  1995 to 

effectively support the  product strategy 
introduced by Mercedes-Benz. The new 
executive department is not only 
responsible for the worldwide  market 
position of the sales organization, but 
also for introducing programs to further 
increase sales efficiency, flexibility and 
customer  proximity. 

With extensive training programs, 

state-of-the-art  communications 
technologies and considerable 
investments, we laid the groundwork in 
1995 for more individualized and more 
efficient customer service around the 
world. By expanding our sales and 
service organization in new, growing 
markets, we have also reinforced the 
global  presence of the company. The 
investment volume allocated to Sales 
amounted to DM  172 million in  1995 
(1994:  135 million). 

DM  3.5  Billion  Invested in  Property, 
Plant and  Equipment 

In the interest of enhancing the 
innovative base of our vehicle  business 
and thus securing our international 
competitiveness, we made some 
significant investments in  1995. 

In the Passenger Car Division capital 

expenditures totaled  DM  1.8 billion 
(1994: DM  1.5 billion). Key areas for 
investments were the final  preparations 

Once again, our subsidiary Freight-
liner contributed  significantly to the  po 
sitive developments overseas.  Freightli-
ner managed to increase its sales in the 
United States by 19% to 60,900 vehicles, 
expanding its leading market position in 
the U.S.  market for Class 8 trucks 
(gross weight over 15 tons) from 25% to 
over 26%. Our Brazilian subsidiary also 
noticeably increased  its unit sales, while 
business in  Mexico and Argentina was 
shaped  by the difficult economic 
situation in these countries. 

A total of 329,700 commercial 

vehicles (1994:  291,900) were produced 
by Mercedes-Benz around the world. 
Production volume at our German 
locations totaled  171,300 vehicles 
(1994: 143,000). 

Product Strategy for  Passenger 
Cars and Commercial Vehicles 
In addition to globalizing our 

activities and  boosting our productivity, 
expanding the range of products we 
offer is one of the key elements of the 
Mercedes-Benz corporate  strategy. 

After launching the C-Class in  1993, 

the product strategy in the  Passenger 
Car Division continued with the 
introduction of the limousines in the 
new E-Class. The T models of the 
C-Class and E-Class, the V-Class mini-
van, and the fascinating SLK Roadster 
will follow in  1996. The M-Class, 
a sport/utility vehicle that will  be 
produced in the USA as of 1997, the 
A-Class, a small coupe and the Smart 
will  make our range of models even 
more attractive in the coming years. 
Following the introduction  of the 
Sprinter van  (2.5 to 4.6 tons) at the 
beginning of the year, the  1995 product 
strategy in the Commercial Vehicle Divi 
sion entered phase two. By October, we 
launched the compact Vito van for the 
2.0 to  2.7 ton  market sector in Spain, 
the country where it is produced. The 
new Century Class, designed to expand 
the product  range of our subsidiary 
Freightliner in trucks over 15 tons, was 
marketed in the USA for the first time in 
fall  1995. Among the new products to 

be introduced in  1996 are the four-
cylinder in-line engines for the  light 
truck category and, toward the end of 
the year, the new heavy-duty trucks. 

Bus Business in Europe 
Restructured 

After receiving the approval  of the 
EU Commission for Mercedes-Benz AG 
to take over Karl  Kassbohrer Fahrzeug-
werke GmbH, we consolidated our bus 
activities within EvoBus GmbH in 
Stuttgart on February 23,  1995. This 
move represented an opportunity for 
Mercedes-Benz to  restructure its bus 
business in Europe and enhance its 
competitiveness. The four production 
sites of the company are  located 
in Mannheim and Ulm, Germany, 
Hosdere-Davutpasa, Turkey, and 
Ligny-en-Barrois, France. 

This coalition of European 
manufacturing sites offers us new 
opportunities for increased  productivity. 
We will take advantage of these poten 
tials for the  benefit of the  Mercedes-
Benz and Setra makes. The first steps 
taken in this direction include joint 
purchasing and the standardization of 
non-proprietary  components. 

Production at EvoBus amounted 
to  6,200 vehicles in  1995. Together with 
production and assembly overseas, 
a total of 27,800 busses and bus chassis 
were produced by Mercedes-Benz 
worldwide in  1995 (1994:  25,800). 
Once again, we have asserted our 
position as the world's leading 
manufacturer of busses in the 
category over 8 tons. 

New  Management  Structure 
Supports  Strategic  Realignment 

With the  management structure that 
has been in place since July 1, 1995, we 
have created the organizational con 
ditions for a more flexible and more 
focused  realignment of the company as 
part of our product,  productivity and 
globalization  strategies. 

An  integral  part of the structural 
development was the formation of inde 
pendent, process-related sectors 
responsible for specific  regions and 
products. The Trucks Europe sector, for 
instance, handles all functions related to 

Mercedes-Benz 

17 

for  production  of the  new  E-Class,  the 
new  engine  plant  in  Bad  Cannstatt  near 
Stuttgart  and  the  preparations  for 
production  of the  new  generation  of 
transmissions.  Moreover,  preparations 
proceeded  apace  at  the  Bremen  and 
Rastatt  plants  for  production  of  the 
SLK  Roadster  and  the  new  A-Class. 
In  1995,  our  most  important  project 
outside  of  Germany  was  the  new  plant 
in  Tuscaloosa, Alabama. 

Our  investments  in  the  Commercial 
Vehicle  Division  were  primarily  focused 
on  preparing  for the  production  of  new 
vehicle  generations.  In  Europe,  the  two 
new van  types  Sprinter  and  Vito  were  in 
the foreground,  as  was  the  new  900 
engine  series  for  our  light-duty  trucks 
and  preliminary  work  on  the  model 
change  in  the  heavy-duty  class.  The 
introduction  of the  new  Century  Class 
by  our  subsidiary  Freightliner  was  the 
most  extensive  investment  project 
outside  of  Germany.  A  total  of  DM 

1.5  billion  (1994:  DM 
1.3  billion)  were  in 
vested  in  the 
Commercial  Vehicle 
Division  worldwide. 

DM  3.7  Billion 
Invested  in 
Research  and 
Development 

The  success  of  our 
research  and  develop 
ment  efforts  is  the 
basis  of  our  product 
strategy  in  the  passen 
ger  car  and  commercial  vehicle  sectors. 
The  global  diversification  of  our  develop 
ment  work  not  only  guarantees  cost 
advantages,  but  also  a  maximum  of 
market  and  customer  proximity.  With 
new  forms  of  interdisciplinary  projects 
and  the  increased  participation  of the 

supplier  industry,  we  have  noticeably 
increased  the  efficiency  of  our  research 
and  development  more  than  ever  in  the 
past few years.  We  have  shortened  the 
development  time  for  our  most  recent 
models  and  plan  to  introduce  many  new 
products  by  1998.  Of the  DM  3.7  billion 
(1994:  DM  3.3  billion)  spent  on  research 
and  development  in  the  year  under 
review,  DM  2.5  billion  were  allocated  to 
passenger  cars  and  DM  1.2  billion  to 
commercial  vehicles. 

Strategic  Activities  with  Our 
Suppliers 

As  part  of the  TANDEM  concept, 

we  have  further  intensified  our  coope 
ration  with  suppliers.  Open  commu 
nication  on  issues  such  as  markets, 
products,  strategies,  joint  corporate 
responsibilities,  product  optimization 
and  value-added  processes  was  the 
basis  for  a  number  of  projects  designed 
to  enhance  the  competitiveness  of 
both  sides. 

In  an  effort to  minimize  the  currency 
risk  in  the  medium  and  long term  and  at 
the  same  time  contribute  to  the 
competitive  pricing  of  our  products,  our 
goal  in  purchasing  is  to  increase  foreign 
sourcing for  production  in  Germany. 

Our purchasing volume  rose  8% in 

1995  to  DM  47.5  billion,  which  is  the 
result  of  higher  production  volume  and 
reduced  vertical  integration.  The 
proportion  of  purchases  made  outside 
of  Germany  increased  once  again. 

Both surprising and convincing: 
The Vito is generous on the inside, 
compact on the outside. Its design is 
fresh, dynamic, spunky and  practical. 
With  its technically perfected  ergo 
nomics  and  plenty of space for passen 
gers and  loading, the Vito not only 
offers  plenty of driving comfort,  it also 
meets the  highest safety standards. 
It is a decidedly different vehicle. 

With  its versatile  model  range, 
the Sprinter is an  ideal and 
especially economical  solution 
for any application  in the 
category  under 4.6  tons. 

With  a variety of uses 
established on  European 
highways: The heavy 
truck category of 
Mercedes-Benz. 

18 

Mercedes-Benz 

From a cost and product 
perspective, we have created the 
conditions for continuing the positive 
trend in sales and income in 1996. We 
do, however, face a few uncertainties 
with  respect to the overall development 
of the economy in  important markets 
and the persistently high currency risks. 

Outlook 

Although the growth trend  recently 
experienced in the world economy has 
become  noticeably flatter, the slight 
upturn in the international automotive 
industry will  likely continue in  1996. 

In Western Europe, visible 

indications suggest that demand  will 
increase in the passenger car and 
commercial vehicle sectors, although 
growth will be extremely limited in the 
market for trucks over 6 tons. In Japan, 
too, an improvement of the market 
situation is expected. The U.S. market 
for commercial vehicles, however, will 
hardly reach the level of 1995, and in 
the  U.S.  passenger car sector there will 
be at best a slight increase. The Asian 
region still offers good prospects. In the 
Eastern  European countries where 
economic  reforms are gradually 
beginning to take root, we see promising 
sales  potentials for passenger cars and 

commercial vehicles in the medium 
term. In Latin America, automotive 
demand will not regain speed until the 
economic situation in  Mexico and 
Argentina  is successfully stabilized. 

Mercedes-Benz is counting on 
growth in new markets. We plan to 
secure new customers in the coming 
years with regional activities and with 
additional attractive models. Since the 
model change in the E-Class in mid-
1995, and with the enhanced features in 
the other series, the  Mercedes-Benz 
Passenger Car Division  now has the 
most up-to-date product range ever.  It 
will become even more attractive in the 
next few years as we introduce other 
new vehicles.  Our objective is to 
position ourselves as a top-of-the-line 
automotive  manufacturer in growing 
markets and market segments. 

With the Sprinter and the Vito, we 
also launched a comprehensive product 
strategy in the commercial vehicle 
sector.  Moreover, the strategy 

encompasses a total 
makeover of the 
existing product line, as 
well as the introduction 
of new vehicles tailored 
to the specific needs of 
individual markets. 

The passenger car 
and commercial vehicle 
product strategy is 
accompanied by the 
extensive  realignment 
of our internal 
structures and 
processes. 
This is the only way to 
ensure that we will 

improve our cost position  over the  long 
term  in the face of increasingly fierce 
competition and  respond flexibly to 
changes in the markets. Both in the 
interest of efficiency and to  minimize 
currency risks we are focusing our all 
of our efforts on structuring the entire 
value-added production chain with an 
even greater global emphasis. 

Mercedes-Benz 

Texas, took full effect.  Incoming orders, 
which included in particular large orders 
from the Deutsche Post AG and the U.S. 
Postal Service, therefore surpassed the 
previous year's figure by 33 %. 

Sales  Hold  Last's Year Level 

Sales for AEG  Daimler-Benz Industrie 

in  1995, amounting to DM  10.3 billion, 
were 2 % higher than  1994 if calculated 
on a comparable basis. The increase 
came entirely from foreign  business, 
while domestic business, which made up 
almost half of the total volume, showed 
a decline. 

Sales for the Rail Systems Division 
failed to reach the previous year's level 
due to a decreased invoicing, and 
posted a 14 % decline. 

Corporate Unit AEG  Daimler-Benz Industrie 
The comprehensive restructuring of the business activities of AEG 
Daimler-Benz  Industrie within  the  Daimler-Benz group  had  a  significant 
effect on the year-end financial statements of December 31,  1995, and led, 
mainly due to an extraordinary loss, to a total annual  loss of DM  2,256 
million.  In day-to-day operations, orders rose by 23 %, while sales - with 
varying trends in the individual divisions - were slightly above the level of 
the previous year. The  result of ordinary business activities was worse 
than in  1994. 

Negative Influence on the 
Electrical  Industry 

The sluggish economy was especially 

evident in the German electrical in 
dustry. Production rose by a modest 
rate of 2 %, while employment continued 
to decline. The upward revaluation of 
the German  mark and the flat demand 
for capital goods also led to a slight de 
cline in demand in the electrical indu 
stry. The volume of domestic orders 
stagnated, primarily due to the worsen 
ing business climate, and impetus from 
abroad also slowed down. Because of 
strong international competition, pres 
sure on prices continued unrelieved in 
1995. The result was losses in earnings 
in the German electrical industry. 

In electrical capital goods, both 

sales and orders declined. 

The trend in electronic components, 

far above average, was sustained, as 
demand grew again in  1995 by a sub 
stantial 12%. 

In particular, energy technology 
suffered  under the cut-backs in  invest 
ments by the energy supply companies 
and  important industrial customers. 
The first signs of flattening in in 

vestment goods were evident in 
controller technology.  Orders and sales 
grew by a disappointing 1 %. 

Incoming Orders Up 23 % 

In  1995 AEG Daimler-Benz Industrie 
orders rose to DM 14.0 billion, up 23 % 
over the comparable volume of the 
previous year. While domestic order 
volume grew by 25 % to DM 7.3 billion, 
foreign orders were up by 21 % to DM 
6.7 billion. 

The Rail Systems Division in parti 

cular contributed  to this gratifying 
development, with a 63 % increase in 
orders. Significant factors in this deve 
lopment were  large orders from 
Deutsche Bahn AG for S-Bahn and 
medium-distance train  equipment - in 
particular for the  Berlin  S-Bahn -,  for 
locomotives, the ICE 2 and self-pro 
pelled cars.  Moreover, important orders 
for the  municipal  rail  project for Kuala 
Lumpur in Malaysia, and the BART order 
for San  Francisco regional transport 
were taken. 

Both  Microelectronics subdivisions 

recorded  significantly  higher orders. 
TEMIC achieved growth of 10 % over last 
year's figure, mostly in semiconductors 
and automotive electronics. Order 
volume in Opto- and Vacuum Electronics 
rose by 17%. 

The Diesel Engines Division, with DM 
1.5 billion in orders, achieved moderate 
growth of 3 %. MTU was especially 
successful in high-speed commercial 
ferries. 

Orders were 15% higher in the 
Energy Systems Technology Division in 
1995 than in the previous year. This 
increase was carried by Energy Distribu 
tion, with 22 % growth, whereas Com 
ponents showed a decline of 2 %. 

The Automation Division achieved an 

increase in order volume of 15 % over 
the previous year, calculated on a com 
parable basis. Without propulsion-
oriented automation  and  programmable 
logic control systems, whose activities 
were transferred  into joint ventures, 
Industrial Automation recorded an in 
crease of 7 %. In Postal Automation, the 
acquisition of the American  company 
ElectroCom Automation, Arlington, 

AEG  Daimler-Benz Industrie 

The  Microelectronics  Division 

achieved a higher sales volume in  1995 
than in the previous year. The positive 
development in gas generators and 
semiconductors led to a growth of 11 % 
for TEMIC, whereas there were no signi 
ficant changes from the previous year in 
Opto- and Vacuum Electronics. 

The Diesel Engines Division was able 

to show a slight rise in sales of 4 % in 
the year under review. Overall, the focus 
of business was in  Europe outside of 
Germany and in Asia. 

Business volume in  Energy Systems 
Technology fell 3 % in 1995. This decline 
is due almost entirely to industrial 
components and motors. 

The 15 % increase in sales in the 
Automation  Division was influenced 
significantly by the first-time full-year 
consolidation  of ElectroCom  Automation 
in Postal Automation, which allowed a 
rise of 57 %. The area of Industrial Auto 
mation, without the de-consolidated 
fields of programmable  logic  control 
systems and  propulsion-oriented 
automation, grew 5 %. 

Restructuring of AEG 

The consolidated group financial 
statements for December 31,  1995, 
show substantial changes in comparison 
to the  previous year.  Increases resulted 
from the full incorporation of the TEMIC 
group, which had been announced in 
1994, and the economic integration of 
the MTU group. Deletions are due 
especially to the fact that the former Rail 
Systems Division was merged into the 
joint venture with ABB at the end of the 
year. The shares in this joint enterprise 
were valued at equity on December 31, 
1995. A pro rata consolidation is 
planned starting in  1996. The values for 
the consolidated companies are still 
included in the income statement at 
their full annual values. 

Additional disposals resulted from 

the joint ventures with  Cegelec in 
propulsion-oriented  automation  and 
Schneider S.A.  in  programmable logic 
control systems, which affected both 
the balance sheet and the income 
statement. 

The  Domestic Appliances Division, 
which was sold in  1994, still appears in 
the  1994 income statement until 
September 30. 

Provision was made in the financial 

statements for the  planned disposal -
effective as of January 1,  1996 -of the 
Energy Systems Technology Division  and 
of the Automation  Division with the ex 
ception of Postal Automation, and the 
sale of the Opto- and Vacuum Elec 
tronics sector, by reclassifying the 
balance-sheet values of these units as 
Other Assets and Other Liabilities. This 
explains the tremendous increase in 
these items compared to the 
previous year. 

Overall, restructuring resulted in an 

extraordinary loss which covers in 
particular the  provision for risks 
associated with the planned disposals, 
and the extreme changes in the foreign 
sales organization and the central 
offices. 

Differentiated Trends in 
Operational  Results 

The Rail Systems Division, which was 

not yet operating as part of the joint 
venture in  1995, posted a substantial 
loss due to risks associated with orders, 
temporary under-utilization  of 
capacities, and delays in implementation 
of structural  measures. 

In the Microelectronics Division, the 

contribution to earnings from TEMIC 
declined from the previous year. The 
losses in Opto- and Vacuum Electronics 
remained at the previous year's level. 
The Diesel  Engines Division again 
achieved positive results because of 
consistently applied  measures to im 
prove efficiency and the additional 
growth in foreign business, despite the 
negative effect of exchange rates on 
earnings. 

In the Energy Systems Technology 
Division, Energy Distribution suffered a 
drop in earnings in transformers.  Losses 
in Components were reduced over 
1994. 

The  manufacturing of  IC-integrated 
circuits  is  not possible without the 
involvement  of qualified  personnel 
and  modern technology. One of the 
last tests  before implementation  is 
the Wafer-Test,  which  pin-points 
errors in electric circuits. 

AEG Daimler-Benz Industrie 

The earnings trend was also uneven 
in the Automation Division. In Industrial 
Automation  results remained  negative. 
Postal Automation, on the other hand, 
achieved  significantly  higher profits 
compared to the  previous year. 

Almost DM  3  Billion in  Investments 
Investments by the companies of 
AEG  Daimler-Benz Industrie during the 
year under review,  including the capital 
assets taken  over from  newly acquired 
companies, totaled DM 2.891  billion (in 
1994: 983 million). This value includes 
additions to property, plant and equip 
ment in the amount of DM  1.112  billion 
(1994: 564 million). 

A large proportion of the newly 
added tangible assets came from the 
first-time inclusion of MTU  Motoren- und 
Turbinen-Union in the balance sheet, as 
well as from the full consolidation of 

In the Energy Systems Technology 
Division, the important developments 
were new switching devices for medium 
voltages,  intelligent power breakers for 
high voltage applications, and a decen 
tralized control system for network 
automation. 

Research and development activities 
in the Automation  Division concentrated 
on process and production control tech 
nology, and in modules for recognition 
of handwritten addresses by sorting and 
distribution systems in  Postal 
Automation. 

Merger into  Daimler-Benz AG 

As part of the move to streamline 

Daimler-Benz's numerous fields of 
activity, it was decided that the group 
will focus in the future on improving the 
market position and system capabilities 
on the Rail Systems, Microelectronics, 
Diesel  Engines and Postal Automation 
divisions. The capital expenditure that 
would have been required to ensure the 
future of the Energy Systems and Auto 
mation divisions would not have been 
justified in terms of their strategic 
importance.  It was therefore decided 
that all operating areas of AEG Aktienge-
sellschaft not destined to  become  part 
of the Daimler-Benz group will  be spun 
off as closed corporations (GmbHs) and 
sold to other companies in the industry. 
The planned new structure, which 
provides  ultimately for the  merger of 
AEG Aktiengesellschaft with  Daimler-
Benz AG, will be put to a vote at the 
annual stockholders' meeting on June 5, 
1996. 

TEMIC TELEFUNKEN  microelectronic. 
Without these first-time  consolidations 
added tangible assets totaled 
DM 577 million (1994: 489 million). 

Investment activity in  Germany was 

concentrated on the expansion of the 
manufacturing facilities at the  Laage 
site, whereas foreign investments were 
focused on expanding the new product 
line in the plant in Nantes, France, which 
belongs to the  Microelectronics  Divisi 
on. Additional investments were made in 
projects that had already been started in 
previous years, such as the moder 
nization  of the  Hennigsdorf plant in the 
Rail Systems Division. 

The additions to financial assets 
include in  particular the payment of 
DM  1.3 billion to ABB for the purchase 
of 50 % of the shares in the joint venture 
in the Rail Systems Division. 

Research  and  Development 

Expenditures for research  and 
development totaled  DM  793 million 
during the reporting period  (1994:  736 
million). This represents 8 % (1994: 7 %) 
of group sales volume. 

In the Rail Systems Division, special 

developments by AEG include a new 
generation  of rail vehicles with tilting 
technology,  modules for local  passenger 
transport, and  new control concepts for 
fully automatic  personnel  transfer 
systems. 

In the Microelectronics Division, 
research and development was con 
centrated on further integration of semi 
conductors,  sensors for microsystems 
technology, communication and infrared 
modules, and propulsion and airbag 
components  of automotive  electronics. 
In the Diesel Engines Division, inno 
vative  low-emission  motor designs and 
ongoing development of electrolysis 
processes and  MCFC (carbonate) fuel 
cells  brought significant progress  in 
environmentally friendly energy pro 
duction and conversion. 

AEG  Daimler-Benz  Industrie 

Corporate  Unit  Daimler-Benz Aerospace 
In  1995, the  business trend for Daimler-Benz Aerospace was characterized 
by substantial changes in currency parities, especially in  regard to the 
US dollar,  and the competitive initiatives introduced to confront those 
changes.  DASA's sales and  incoming orders persisted  at the comparable 
level  of the  previous year.  Net income was considerably burdened, 
primarily by the  precedent developments at  Fokker,  but also  by extensive, 
future-oriented  measures in connection with the dollar's drastic loss in 
value.  In the meantime,  increasing orders for aircraft point to a  recovery 
of the aircraft market. The  inter-governmental  agreements concerning a 
Franco-German satellite reconnaissance system and  ESA's participation  in 
the  International Space Station  provided the  European space and defense 
industry with  new  prospects for the future. 

Trend  Reversal in 
Important  Markets 

The improved earnings position, 
the increasing need to upgrade fleets as 
well as the continued expected growth 
in traffic volume, have influenced the 
airlines to  intensify their purchasing 
activities. In addition, due to the fact of 
the still existing over-capacity in the 
industry, the aircraft manufacturers are 
engaged in fierce competition, primarily 
over prices. 
This situation, which is favorable to the 
airlines, has substantially contributed to 
the marked  increase of orders for jet 
aircraft to 660 units (1994:  321). 

The  European  aircraft manufacturers 
were unable to participate in this trend. 
Due to the enormous price pressure on 
the  market and the deterioration of their 
price competitiveness  resulting from the 
low dollar exchange rate, they were 
forced to give back the market share 
they had won in  1994. 

Besides increased orders, the 

decline in cancellations points to a 
recovery of the aircraft market. Their 
number went from 322 in  1993 to  138  in 
1994 and to 98 in  1995. 

Public sector spending policy in 
Germany continued to be restrained by 
the difficult financial situation. The 
defense budget has,  however,  bottomed 
out. An increase of available funds was 
particularly noticed  in the investment 
budgets  relevant to the defense 
technology  industry. 

On a governmental level, two 
important  landmark  decisions for the 
future of the European aviation and 
space industry were taken. In October 
1995, the members of the ESA Council 
of Ministers decided to participate in the 
International Space Station and at the 
beginning of December the  heads of 
state of Germany and  France agreed to 
the development of a joint satellite 
reconnaissance system. 

Increasingly intense price wars and 
predatory competition are being waged 
worldwide in the commercial aerospace 
markets, particularly in launchers and 
communications satellites.  However, 
with our international  partners we have 
been able to consolidate and further 
expand our market position. 

Decline of the  Dollar  Necessitates 
Additional  Adjustments 

Based on the increasing likelihood 
of a continuously low exchange rate for 
the US currency, we have introduced 
initiatives to make each division 
operating in the global market inde 
pendently competitive - even  at an 
exchange rate of DM  1.35 for the dollar. 
To secure this objective, the existing 
structures and workflows within the 
company must be streamlined to further 
increase economic efficiency.  Our role 
as technological leader must be secured 
and expanded, and the labor and 
management processes  must be 
redesigned to significantly increase the 
involvement of our employees.  At the 
same time, far-reaching personnel and 
structural adjustments will be inevitable. 

We will further improve the high 

standard  of our technology and 
innovation management by concen 
trating and strengthening our forces. 
Furthermore, we will vigorously continue 
our market and  product strategy with 
the expansion  of our market presence 
and the introduction of new products to 
the market. 

Financial  Support for  Fokker  Ended 
In addition to the fall of the dollar, 
further drastic changes in the economic 
environment  brought  about  lasting 
adverse effects for Fokker. The weak 
demand on the aircraft market and the 
dramatic drop in  prices were of primary 
importance.  Besides these develop 
ments, there were the risks and burdens 
resulting from the changed  market 
conditions for the sale of aircraft, with 
the original cash  market developing into 
a lease market with the associated resi 
dual value risks. 

Daimler-Benz  Aerospace 

As  a  result  of these  burdens, 

Fokker's  equity  capital  had  been  entirely 
depleted  by  the  third  quarter  of  1995. 

In  view  of the  additional  expenditure 
of funds  that  would  have  been  required 
to  put  Fokker  on  an  economically  sound 
footing,  as  well  as  the  extremely difficult 
long-term  market  condition,  it  was  no 
longer  acceptable  for  Daimler-Benz  and 
DASA  to  bear the  burdens  for 
Fokker  alone. 

We  therefore  requested  the  Dutch 

government  to  make  an  adequate 
financial  contribution  in  the form  of an 
equity  capital  subsidy  of  NLG  1.3  billion 
for  the  restructuring  of  Fokker  and 
consequently  the  preservation  of  the 
aircraft  industry  in  the  Netherlands. 
However,  it  was  not  possible  to  arrive  at 
an  agreement  concerning  this  matter. 
We  were  therefore  forced  to  discontinue 
our  financial  support  of  Fokker  with 
immediate  effect  as  of January  22, 
1996.  This  decision  averted  an 

impending  long-term  financial  burden 
that  was  in  no  proportion  to  the 
strategic  value  of  Fokker  to  the  group. 
Accordingly,  Fokker was  no  longer 
included  in  the  consolidation  in  the 
1995  financial  statements. 

Structures  of  the  European 
Aerospace  and  Defense  Industry 
Further  Strengthened 

The  mergers  in  the  American 

aerospace  industry  have  again  made  it 
clear that  a  European  aerospace 
industry  will  be  internationally 
competitive  and  thus  capable  of 
surviving  only  if the  industries  presently 
fragmented  along  national  lines  are 
restructured  into  competitive  units  on  a 
European  scale. 

In  this  context,  our  most  important 
projects  are  the joint  ventures  planned 
with  Aerospatiale  under  the  working 
titles  EMS  (European  Missile  Systems) 
and  ESI  (European  Satellite  Industries). 
They  are  intended  to  combine  the 
activities  of  both  partners  in  the  area  of 
guided  missiles  and  satellite  systems. 
The  signing  of  a  basic  agreement 
concerning  the  formation  of  these  two 
joint  venture  companies  by  represen 
tatives  of Aerospatiale  and  DASA  in  the 
middle  of  December  1995  was  a  critical 
milestone.  A  condition  was  the 
agreement  arrived  at  by  the  German  and 
French  governments  at  the  beginning  of 
December  concerning  the  development 
of  a joint  strategic  satellite 
reconnaissance  system. 

At  the  same  time,  we  were  able  to 

improve  our  international  market 
position  in  1995  by forming  several  new 
joint  ventures. 

Concentration  on  Core  Activities 

As  part  of  DASA's  realignment  and 
concentration  on  its  core  activities,  we 
transferred  MTU  Motoren-  und  Turbinen-
Union  Friedrichshafen  GmbH  and  Temic 
Telefunken  microelectronic  GmbH  to 
AEG  Daimler-Benz  Industrie.  Moreover, 
we  sold  Telefunken  Sendertechnik  at  the 

end  of the  year  and  in  early  1996 
transferred  our  majority  interest  in 
Dornier  Medizintechnik  to  a  partner  that 
has  now  also  taken  over the  industrial 
mangement  of this  activity. 

Business  Volume  at  the 
Level  of  1994 

At  DM  15.0  billion,  consolidated 

sales  of  Daimler-Benz  Aerospace 
reached  the  level  of the  previous  year. 
Declines  in  the  Aircraft  Division  and  the 
Defense  and  Civil  Systems  Division  were 
offset  by  higher  revenues  in  Propulsion 
Systems  and  in  Space  Systems.  Due  to 
lower  sales  in  defense  technology,  the 
military  share  of  group  sales  dropped 
from 32% to 31 %. 

In  Germany,  the  business volume  of 
DASA  declined  by  17% to  DM  3.8  billion 
(1994:  DM  4.6  billion).  In  contrast, 
foreign  sales  rose  by  8% to  DM  11.2 
billion  (1994:  DM  10.4  billion).  The 
settling  of  accounts  for  large  projects  in 
the  Space  Systems  Division  as well  as 
high  revenues  from  the  takeover  of 
leased  aircraft  by  debis  AirFinance  made 
important  contributions  to  this  growth. 
When  calculated  in  comparable  terms, 
incoming orders  increased  by  2% to  DM 
14.3  billion  (1994:  DM  13.9  billion). 
At  DM  8.5  billion,  sales  in  the 
Aircraft  Division  were  just  under  the 
1994  level  of  DM  8.7  billion.  The  fall  of 
the  dollar exchange  rate  played  a 
substantial  role  in  this  development.  At 
DM  8.2  billion  (1994:  DM  8.7  billion), 

With  more than  one  hundred  aircraft, 
Deutsche  Lufthansa  took delivery of the 
largest Airbus fleet so far.  Not only does the 
aircraft  itself offer convenience  and  safety, 
but we also supply a wide  range of products 
with these characteristics - from  satellite-
based  navigation  allowing automatic 
landing in scheduled service in the near 
future through  airport equipment and 
up to automatic  baggage claim via tele-
sensomatics. 

26 

Daimler-Benz Aerospace 

incoming orders were 5% below the level 
for 1994. In addition to the lower 
incoming orders in the Airbus program 
caused by exchange rates, demand for 
regional  aircraft was distinctly lower. 

In the Space Systems Division, sales 
jumped by 36% to DM  1.8 billion (1994: 
DM  1.4 billion). The settling of accounts 
for the Cluster satellites and  income for 
development services in the Ariane-5 
program  contributed  decisively to this 
growth. Large orders in the satellite 
communications sector and  in the 
Ariane-5  program caused  incoming 
orders to soar by 36% to DM 2.1  billion 
(1994: DM  1.5 billion). 

At DM 2.8 billion (1994: DM 3.1 
billion), sales in the Defense and Civil 
Systems Division did  not reach the 
level of the previous year which was 
characterized by large settlements of 
accounts in one large program. At DM 
2.2 billion, incoming orders reached the 
1994 level. 

The Propulsion Systems Division, 
which  after the  1995 spin-off of MTU 
Friedrichshafen includes activities in the 
area of aircraft propulsion systems, was 
able to increase its sales by 4% to DM 
1.7 billion (1994: DM  1.6 billion) as a 
result of the increased settlements of 
accounts in military propulsion systems. 
There was also an upturn of order 
volume for civilian 
propulsion systems. 
Altogether,  incoming 
orders rose by 18% 
to  DM  1.6 billion 
(1994: DM  1.4 billion). 

Research and 
Development 
Expenditures 
Increased 

As in the previous 
year, we allocated DM 
4.1  billion (calculated 
at comparable levels) to 
research and develop 
ment. At DM 3.4 billion, 
expenditures for pro 
jects carried  out for 
third parties were at 
the 1994 level, repre 
senting 23% of sales. 
We spent DM 0.7 
billion on projects 
financed out of our own 
funds. This represents a 
5% share of sales. 
In the Aircraft 

Division, the focus was on the Airbus 
program as well as on the Dornier 328 
and the Eurofighter (EF 2000). The 
emphasis in the Space Systems Division 
was on the Cluster and the Polar 
Platform satellites as well as the Ariane 
launcher program. In Defense and Civil 
Systems, we concentrated on the Trigat 
LR program and in the Propulsion Sy 
stems Division, the focus was on the 

EJ200 propulsion system for the 
Eurofighter as well as the civilian 
propulsion systems program carried on 
jointly with  Pratt & Whitney. 

Outlook 

The departure of Fokker from the 
consolidated group in early  1996 will 
reduce the business volume of DASA in 
the current financial year.  However, 
when  adjustments are made for this 
structural change, we expect an overall 
expansion of business. 

Increased settlements of accounts in 

the Aircraft Division, particularly in the 
Tornado and  Eurofighter programs, will 
contribute to an increase of sales. In 
Space Systems, the conclusion of the 
large Polar Platform  project is imminent 
however, we do not expect to entirely 
reach the extraordinarily high level of 
sales generated in  1995. In the Defense 
and Civil Systems Division, we expect an 
upturn of business in nearly all areas. 
In Propulsion Systems, jet engine com 
ponents for Tornados are being delivered 
in increasingly large numbers, but the 
civilian jet engine  business will also 
contribute to growth. 

The initiatives adopted in  November 

to assure our competitiveness will  be 
implemented according to plan along 
with the measures initiated earlier. This 
will  include further workforce  reductions 
and the withdrawal from business 
activities, as well as the closing of plant 
sites that are  not part of our core 
competencies. 

The elimination of the high non 
recurring burdens of  1995 will clearly 
improve earnings for the current 
financial year. Added to this is the fact 
that the  measures  initiated to improve 
competitiveness are already showing 
initial positive results in  1996 and will 
lead to an improvement in operating 
income in individual divisions. 

28  K  Daimler-Benz Aerospace 

Corporate  Unit  Daimler-Benz  InterServices 
debis was able to  profit from the positive trend  in  industry-related 
services in  1995 and step up its business volume by 9% to DM  11.8 billion. 
Contributing factors to this favorable development included the expansion 
of our range of services and  our increased  activities outside of Germany. 
The dynamic growth  in the Mobile Communications Division continued,  and 
we were able to secure a  large number of new customers  in this sector. 
But the other divisions also kept up with the growth enjoyed  by this 
corporate  unit. 

Growth  of Service Sector 
above Average 

In Germany the growth in the ser 
vices sector was again above average. 
The positive trend continued  particularly 
in industry-related services, where the 
Information  Technology Division  profited 
on a broad scale. The growth was spur 
red by the restructuring of business 
processes in many industries and by the 
growing demand for complete data-
processing solutions. 

In the leasing industry, new invest 

ments rose in Germany in  1995, unlike 
1994. Here the increase in vehicle 
financing through  manufacturers was 
above average again. Despite a reduced 
demand for capital goods in the USA, 
the commercial vehicle market,  impor 
tant to our leasing business, improved 
again. 

Opportunities for growth  in the 
advertising sectors were limited in  1995 
because  many companies cut back their 
advertising and marketing budgets. 
Mobile communications, on the 
other hand, was one of the definite 
growth industries, both nationally and 
internationally, although  competitive 
pressure has intensified considerably. 

debis Continues on Growth Course 

In  1995, debis group sales increased 
by 9% to roughly DM 11.8 billion, and the 
increase in foreign business was above 
average again. On the other hand, struc 
tural changes in connection with the 
reorganization  of our domestic  leasing 
business in  1995 had a diminishing 
effect on sales.  Due to participations of 

outside bank partners in a vehicle 
ownership company, the latter's sales 
are no longer consolidated with the 
debis group. 

The breakdown of the  1995 sales 
by region is as follows: Germany 53%, 
EU member countries 9%, North  • 
America 32%, other markets 6%. 
Especially gratifying was the trend in the 
EU countries other than Germany, where 
debis sales increased by over 40% in 
comparison to  1994; however, sales in 
the UK and  Italy were negatively affect 
ed by currency exchange rates. 
In the USA, we were able to surpass 
the  1994 sales figure despite the weak 
dollar. 

The expansion of our range of 
services and  our stepped-up activity 
abroad were the basis for our growth. 
As in previous years, the business with 
customers outside the  Daimler-Benz 
group rose sharply; in all divisions, 
outside customers  now account for 
more than  half the sales. 

Systemhaus: 
Market  Position  Improves 
in All Divisions 

In debis Systemhaus, the positive 
trend of the previous year continued  in 
all divisions. Sales rose by 11 % to nearly 
DM 2 billion. Thus we have further 
reduced our dependence on  Daimler-
Benz group contracts. The number of 
our employees increased  in  1995 to 
6,658  (1994:  6,129). 

In the Software Projects and Pro 
ducts Division, we made DM  700 million 
in sales. Especially in the Telecommuni 
cations, State and Communities, Traffic, 
Financial Services, and Management 
Information Systems Subdivisions, our 
growth was clearly above that of the 
market. 

The Information Systems Manage 
ment Division attained high growth in 
the area of distributed systems and 
desktop services.  Information 
Systems Management achieved  DM  1.2 
billion in sales in  1995. 

In  1995 we increased our partici 
pation in the consulting firm Diebold 
Deutschland GmbH from 84% to 100% 
and instituted a new management 
structure. This measure led to marked 
improvement in sales and profit in the 
second  half of the year.  Our consulting 
activities, of which  Diebold forms the 
core, accounted for roughly DM 90 
million in sales. 

debis Systemhaus is one of the few 

suppliers that offer planning, develop 
ment, installation and operation of IT 
services from a single source. Therefore 
we intend to step up our activity in the 
complex IT services segment in the 
future. 

In addition, we will take advantage of 
our close ties to the  French Cap Gemini 
group to expand  our international 
orientation. 

Daimler-Benz  InterServices  (debis) 

Financial Services: 
Business Volume Continues to  Rise 
The debis leasing and financing 
companies had another successful year 
in  1995.  New business worldwide reach 
ed DM  14.0 billion, up DM 0.2 billion 
from  1994. The accountable contract 
volume amounted to  571,000 units 
(1994: 530,000), for a total value of DM 
26.5 billion (1994: 25.1  billion). This 
figure includes all  contracts for which 
debis bears executive responsibility. The 
percentage of Mercedes-Benz passen 
ger cars and commercial vehicles 
financed by debis leasing and financing 
companies  in their market territories 
remained at the  1994 level of 
about 25%. 

In the USA, despite the adverse 
currency exchange effects of the weak 
US dollar, we again surpassed the sales 
figures of 1994.  However, our business 
in  Mexico was impaired considerably by 
the economic crisis, and we took steps 
to stabilize the leasing business there. 

The internationalization of the Finan 
cial  Services  Division  made further pro 
gress in  1995.  Here special emphasis 
was placed on strengthening the deve 
lopment of markets in  Southeast Asia. 
We now have a worldwide presence, 
with 48 companies operating in  19 
countries; that is 17 more companies 
than in 1994. 

The debis Aviation  Leasing Division 

remained on a positive course and 
successfully placed five  new aircraft 
leasing funds in  1995. We also extended 
our range of services beyond 
aeronautics in  1995 to include large 
movable goods and real estate, and to 
this end we established debis Funds 
Management, which develops and 
realizes funding solutions for this 

Daimler-Benz InterServices (debis) 

promising sector.  For instance, it was 
able to place the first fund for railcars 
for local  public  passenger transport in 
Germany. The total volume of funds 
managed by debis Aviation Leasing and 
debis Funds Management is DM  1.4 
billion  (1994:0.9  billion). 

Insurance  Brokerage: 
Range of Services and Service 
Network  Expanded 

In the increasingly competitive 
insurance industry environment, the 
debis Assekuranz group managed to 
further increase its premium and 
brokerage volume in  1995. The rise in 
premium volume was mainly attributable 
to the sharp growth in  business with 
commercial customers, an increase of 
DM  155 million to a total of DM 873 
million. At the same time, commissions 
rose by 25% to DM 95 million. 

We expanded our range of services 

in  1995 primarily in the reinsurance 
sector. The reinsurance company debis 
Re Insurance and the reinsurance 
brokerage debis Re Brokers, both 
founded in  1994, became established in 
the market and together with our con 
sulting company debis  Risk  Consult, 
provided for greater risk  transparency 
and risk  limitation for customers and 
insurers. 

Trading: 
New  Market  Potentials  Developed 
Using modern countertrading 
methods, debis Trading was able to 
develop additional  market potentials in 
1995 in countries with  low foreign 
currency reserves. The exports that 
debis made possible amounted to 
roughly DM 0.5 billion. Companies 
outside the group accounted for 60% of 
this figure. 

In addition to developing business 

relations with countries in Asia and the 
Middle East, we stepped up trading with 
partners in Eastern Europe. For in 
stance, several basic agreements were 
concluded with several former Soviet 
republics. The DITGAS trading company, 
a joint venture with the Russian energy 

group Gasprom, successfully carried out 
investment programs to expand and 
modernize industrial enterprises in 
Russia again in  1995. 

The commodity trading company MG 
NE Produkthandel GmbH, a joint venture 
with  Metallgesellschaft Handel und  Be-
teiligungen AG, had a positive year 
against the background of stable alumin 
um prices. 

Marketing Services: 
Sales  Show Clear  Increase 

The Market Services Division's mo 
dular range of services met with a very 
positive response in the market in  1995. 
The winning of several  major advertising 
accounts enabled debis  Marketing Ser 
vices to achieve approximately DM  0.8 
billion in sales, an increase of 42% over 
the 1994 level. 

The international  advertising network 

Orion International Media Solutions, a 
joint venture with the leading Spanish 
advertising agency Media Planning, was 
founded in response to the increasing 
internationalization  of our customers. 

The Fairs & Exhibitions Division was 

able to achieve a slight increase in re 
venues as compared to the previous 
year, in spite of strong pressure from the 
competition. The division handled pro 
jects at some 240 fairs and exhibitions 
worldwide. The Marketing Consulting 
Division continued to expand its 
business volume with outside custo 
mers, particularly in the technical con 
sumer goods segment. 

debitel  was the first to  introduce 
airtime billing by the second, for fair 
and cost-efficient telephony. On the 
other  hand, we're  not sparing at all 
when  it comes to offering individual 
tariffs.  Inb simple terms: we tailor our 
services to the needs and  usage 
habits of our customers.  It's one way 
of becoming the number  1  indepen 
dent  service  provider. 

Due to the increase in advertising 
and marketing expenditures, the Com 
munications Services Division was able 
to continue its successful course.  In 
1995 the concept for the  new debis 
image campaign was realized. 

Mobile Communications  Services: 
Vigorous Growth  Continues 

The  Mobile Communications Ser 
vices Division managed to hold onto its 
leading position as a network-indepen 
dent telephone company in the German 
mobile communications market in  1995. 
Our two German companies debitel and 
Bosch Telecom Service profited from the 
sustained, dynamic growth, character 
ized by 1.3 million new mobile telephone 
users; at the end of 1995, 489,000 
customers were being served (1994: 
320,000). The market share was 16% 
(1994: 19%). 

direct investment in the  new company 
directly active in the market, as of 1996. 
debis will hold less than a 25% interest 
in this new listed company. A capital 
increase in the amount of FRF 2.1 
billion, which will occur in this 
connection, and in which debis will 
participate by changing a portion of its 
convertible bonds, will provide a base 
for expanding existing business and  per 
mit investments in new projects. The 
cooperation with debis Systemhaus will 
be intensified further. 

Outlook 

We expect the world economy to 

continue its upward trend in  1996, 
although from today's vantage point it 
would  appear that the growth  rates 
could continue to level off. We are 
nevertheless  confident of our ability to 
continue the positive trend of the past 
few years. 

In addition to further expanding 
sales, we expect to be able to improve 
our net income situation  considerably. 
In the Information Technology Divisi 

on, our range of far-reaching problem 
solutions is expected to contribute to 
the positive earnings trend. The Financi 
al Services Division, in addition to 
securing its competitive position in the 
existing markets, will concentrate on the 
development of new growth  markets in 
the course of its internationalization and 
vigorously strive to expand its range of 
services. The other debis divisions will 
also increasingly utilize and develop 
their international  resources and  im 
prove their position in promising mar 
kets, sometimes in cooperation with 
local partners. 

Further we are testing new 

developing markets such as multimedia 
and telematics.  Business opportunities 
exist in the multimedia sector, especially 
in digital television services and online 
services. 

The two foreign mobile communica 

tions companies debitel  France and 
debitel Nederland also gained a consi 
derable  number of new customers and 
participated in the market growth. The 
number of customers for the two com 
panies combined rose from 45,000 to 
111,000. 

The range of services for mobile 
communications customers was further 
expanded. In particular, the precise 
billing of calls including seconds, intro 
duced by debitel, set the standard for 
the entire industry. In France, the 
Netherlands, and the UK, since recent 
ly, debitel customers can take advantage 
of services abroad. In Germany debitel 
gained an important sales partner to 
start off the year  1996  in the specialized 
retail  distributor SNS  Selectric. 

Real  Estate Management: 
Business Activity  Expands and 
Progress at  Potsdamer Platz on 
Schedule 

debis  Gesellschaft fur  Potsdamer 
Platz Projekt und  Immobilienmanage-
ment mbH  (dIM) continued to expand its 
business activity in  1995. As before, the 
realization of the Potsdamer Platz build 
ing project and the marketing of the 
office space and  residential  units are 
among the main tasks of dIM. In addi 
tion to real estate within the group, 
however, outside real estate is also 
being developed for marketability.  For 
instance, dIM has assumed responsibi 
lity for the commercial  management of 
the project "Am  Spittelmarkt" in central 
Berlin, in the scope of a joint venture. 
The project is scheduled for completion 
in 1997. 

Sogeti Activity  Reorganized 

In  1995 debis reexamined its invest 

ment commitment in Sogeti and, to 
gether with the other principal  stock 
holders, arranged for changes in the 
investment structure.  After the  merger 
of the former holding companies  Sogeti 
S.A. and SKIP with their operative sub 
sidiaries Cap Gemini Sogeti S.A. (CGS) 
and Gemini Consulting, debis has a 

Daimler-Benz  InterServices  (debis) 

Four Cars in One: 
The Vario Research Car 

Our customers'  changing needs 
make  it increasingly important to  make 
personal  mobility not only more attrac 
tive, but more varied. Daimler-Benz 
research has set new standards in this 
area with the Vario Research Car. 
The car is built in such a way that it can 
be transformed from a cabriolet to a 
limousine, pick-up or station wagon in a 
few easy steps. The Vario Research Car 
combines four different car types in one, 
offering motorists  new alternatives for 
individual, adaptable use. Public 
response to the new concept at a 
number of presentations has  been 
extremely positive. 

The idea also includes a flexible 
marketing concept that  provides drivers 
with the possibility of renting the various 
car types at special service stations 
according to given seasons and 
personal needs. 

The research vehicle serves as a 
laboratory on wheels for the develop 
ment and testing of future-oriented 
vehicle systems, from innovative 
steering systems, lightweight con 
struction and adaptable chassis to 
innovative operating and monitoring 
systems. 

Central  Corporate  Functions 

Research and Technology 
At  Daimler-Benz we strengthened  our international  activities  in  1995 to 
better target research to individual  market needs. Also,  in  light of more 
intense competition,  we  made  use of comprehensive measures designed to 
increase  productivity.  Significant projects  in the automotive sector 
included the Vario Research Car, driver assistance systems and a  new 
ergonomic test  rig for vehicle development.  Our extensive  research 
activities also extended to the development of innovative  rail  and 
transportation  systems,  information technology and  multimedia. 

Internationalization  of  Research 

Fast and efficient response to future 

customer needs worldwide  means 
conducting research where our markets 
are. We have therefore intensified 
cooperation with  leading universities all 
over the world and we are beginning to 
implement  more  projects for our foreign 
companies. The joint Research  Labora 
tory on  Packaging (founded with the 
Shanghai  Institute of Metallurgy) and the 
Research & Technology Center in Cali 
fornia, both established in  1994, are 
now in operation. The newly opened 
Freightliner Vehicle System Technology 
Center in  Portland  represents an 
important addition  to our American 
research facilities, intended to ensure 
the  effective transfer of research  results 
to  Freightliner and  our other subsidiaries 
in the Western Hemisphere. 

A Daimler-Benz research institute is 
scheduled to open in India in  1996. This 
additional Asian facility will give the 
Daimler-Benz group direct access to the 
region's growing expertise in multi 
media, pattern recognition, software 

development and  manufacturing 
solutions.  Beyond  utilizing cost-effective 
research options, we are focusing on 
accessing new markets and cooperating 
with our subsidiaries in Asia. 

Research and  Development 
Department  Restructured 

We have initiated a number of 

measures to make our research 
activities  internationally competitive, 
and we plan to increase productivity in 
Research and  Development by 30 
percent within only three years. 
Research will be reorganized as a group 
business unit according to a financing 
system aimed at even greater 
competitiveness and concentrating on 
the corporate  responsibility of each 
division for securing its future. 

Daimler-Benz  Research  Prize 

The  1995  Daimler-Benz Research 
Prize was awarded to Walter Bogner, 
Dr. Karl-Ernst Haak, Dr. Bernd Krutzsch, 
Gunter Wenninger and  Dr.  Friedrich 
Wirbeleit for their outstanding  research 
on a new process that reduces nitrogen 
oxide formation in internal combustion 
engines. Nitrogen oxide is retained in an 
adsorber attached to the exhaust, fed 
into the intake and reduced in the 
engine. The new process looks 
especially promising for diesel engines, 
where  nitrogen  oxide emissions cannot 
be reduced by standard three-way 
catalytic  converters. 

Research and Technology 

New Ergonomic Test Rig Developed 
Ergonomic  and  customer-oriented 
interiors also play an important part in 
designing new cars.  Daimler-Benz's new 
ergonomic test rig, unique around the 
world for its complexity and  its link to 
CAD systems, has adjustable and 
interchangeable seats, a steering wheel, 
pedals, operating parts and instruments. 
From subcompact to limousine, sports 
car to off-road vehicle, the new test rig 
can be used for virtually every type of 
vehicle. Various automobile interiors can 
now be evaluated by test persons and 
optimized by development teams in the 
early prototype stage, saving both time 
and money. 

Greater Safety and  Convenience 
with  Driver Assistance Systems 

The  Prometheus  research  project -

Program for European Traffic with 
Highest  Efficiency and  Unprecedented 
Safety - was completed  in  1994.  It has 
demonstrated the potential of com 
bining video-based recording of sur 
rounding conditions and subsequent 
image processing by powerful parallel 
computers for use in motor vehicles.  In-
house research projects have since 
taken the development of these driver 
assistance systems several steps 
further. 

The optical lane tracking system 

Innovative Train Chassis 

installed  in  our Oscar test vehicle 
contributes  substantially to  improved 
riding comfort. The system, which is as 
easy to use as cruise control, has 
proven its capabilities in  more than 
5,000 km of testing. 

The Otto test truck was equipped 
with an  "electronic shaft" that measures 
and controls the distance and lateral 
positioning with  respect to the car in 
front. Using this device, a truck can 
follow another vehicle exactly and  safely 
at a distance of less than ten meters. 

With the knowledge gained in these 

tests, we are making an important 
contribution to the  new joint  European 
Promote  Chauffeur project.  Together 
with  Freightliner, we have also dealt 
with commercial vehicle aspects of the 
Automated Highway System, a project 
aimed at creating fully automated 
highway  traffic. 

Micromechanical  Sensors 
for  Motor Vehicle Applications 

The motor vehicles of the future will 

increasingly use  microsystems 
technology. We are already hard at work 
in our research labs on expanding the 
scientific  bases for improving existing 
and developing new sensor systems. 
One of our primary research 

objectives is to develop a microchip that 
integrates the acceleration and speed 
sensors for driving dynamics control and 
airbag systems. In addition, new sensor 
systems are planned for use in motor 
vehicles and the aviation and aerospace 
industries. To translate the results of our 
research  directly into new sensors, 
thereby cutting the time required for 
development and  product placement, 
we will convert an existing microsensor 
process line in Ottobrunn to a 
production line in  1996.  Under the 
project coordination  of TEMIC at the 
same location, micromechanical 
acceleration  sensors for airbag 
applications are to be produced starting 
in 1997. 

The train chassis of the future are 
being developed in a research project 
carried out in close cooperation with 
Deutsche Bahn AG. Daimler-Benz 
intends to  use this project to  meet the 
increasingly demanding worldwide 
requirements,  especially for high-speed 
trains, and to lay the foundation for long-
term success in the global rail car 
market. At the same time, progress 
made in the field will be applied to 
InterCity and rapid regional transit. 
As part of the project, we will 
design, build and test an advanced 
generation of engines,  locomotives and 
rolling stock.  It is our goal to develop 
innovative components such as new 
direct drive systems, high  performance 
brakes, coordination control units for 
shared drive systems and active servo 
components to improve riding comfort. 
Finally, we also plan to devise new 
system concepts. 

New Concepts in 
Transport Technology 

Too often, transportation and 

distribution orders cannot be filled with 
adequate speed and flexibility. This 
problem can be solved by using 
individual  autonomous transport 
vehicles that are supplied  contact-free 
with information and energy. 

We have developed such a contact-

free information and energy transfer 
system at Daimler-Benz Research. The 
number of transport vehicles  used  can 
be varied widely and their speed can be 
controlled individually to create an  inter 
connected  conveyor system for complex 

Awarded the  1995  Research  Prize: 
In  our engine test  rigs  researchers 
developed  a  new  process for the 
selective  reduction  of nitrogen 
oxide in  internal combustion engine 
exhaust. This  process  looks especially 
promising for diesel  engine 
applications. 

34 

Research and Technology 

integrated facilities. The new system, 
which  is extremely cost-effective and 
environmentally friendly, will  be used to 
transport goods for the first time  in 
1996 in the cargo center of a major 
European airport. 

Innovative  Projects to  Improve 
Information  Technology 

New and  efficient information 

processing methods and tools play a key 
role in our future business success,  both 
as aids for our engineers in their 
complex tasks and as components for 
improving the way our products 
function. 

The Research and Technology Divisi 

on has therefore initiated a number of 
projects to  improve  information 
processing in conjunction with the 
Daimler-Benz corporate units. Among 
other things, these projects involve 
using computers to  integrate  individual 
product steps from design, development 
and construction to manufacturing and 
documentation as well as devising new 
programming methods aimed at 
simplifying program  development. 
Moreover, we are attempting to identify 
previously  unrecognized  connections 

efficiently manage future tasks.  Our Ber 
lin team is in charge of methodology, 
applying technology and  lifestyle 
research from the social sciences. 
About twelve future-oriented  lab 
sessions were conducted in  1995. 

Strategies  for  Production 
Technology 

High-quality,  cost-efficient 

production that respects the 
environment and resources is one of 
industry's primary tasks in  securing 
competitiveness. 

At Daimler-Benz, the production 

technology steering committee is 
responsible for this goal.  Its tasks 
consist of ensuring the efficient use of 
resources in  production technology, 
developing key technologies and 
integrating them  into complex systems 
while avoiding unnecessary duplication. 

With  respect to increasing 

globalization and the associated  local 
competition, we have assumed 
leadership of a working group with 
members from thirteen  German 
companies. The working group's 
common task is to develop a domestic 
inter-company research  strategy for 
production technology.  Basic elements 
include intensified cooperation  and 
coordination in the industry and a 
greater integration  of state  research 
facilities. The selected research areas 
extend to various industries have a high 
innovation  potential and  produce results 
that can be implemented in relatively 
short periods of time. 

between data in the group data bases 
and  provide the marketing department 
with  suggestions for target-group-
oriented  products and services. 

Multimedia  and Virtual  Reality 

As part of multimedia sales support 

for Mercedes-Benz we improved our 
customer interaction  system for the 
1995  International Auto Show for use on 
the World Wide Web (WWW). Using text, 
photos and videos, customers can 
choose the model, color and options of 
their ideal car on a PC screen. The 
system  recognizes combinations that 
are not available and suggests alternati 
ves. 

In addition, our researchers have 
developed concepts and  EDP facilities 
to intensify customer contact.  In the 
future, more customers will be able to 
submit their ideas, desires and 
suggestions  directly to  Mercedes-Benz 
via online media. 

In the virtual reality arena, Daimler-

Benz has developed a process in which 
photos can be used to simulate the 
virtual geometric shape and surface 
appearance of real objects.  In one 
application, we use this technology in a 
project to optimize the design  of control 
panels with the help of virtual  models, 
thus eliminating the need for real 
models. 

To study how customers react to the 

interior size, colors, or shape of our 
vehicles, we have created a system 
depicting car interiors. Our goal is to 
provide design information in the early 
development stage. 

Future-Oriented  Labs 

The Society and Technology 
research group has set up so-called 
future labs to develop strategic 
recommendations or product eva 
luations for interdisciplinary issues.  For 
example, project groups deal with future 
customer  requirements for our  products 
and the optimization of processes to 

36 

Research and Technology 

Environmental  Protection 
In  1995, the Daimler-Benz Group made important progress in the area of 
environmental  protection.  Here too, the introduction  of the new  E-Class 
represented a special  milestone. We were also able to demonstrate our 
commitment to the environment with  various environmental  projects  and 
with the data  compiled from the  newly-developed  group environmental 
information  system.  In  1995  our investments  in the environment increased 
to DM  211  million, while general expenditures amounted to DM 870 million. 
In addition, over DM  1  billion was spent on research and development 
projects serving environmental  protection. 

Environmental  Quality Goals 

Increasingly, political and environ 
mentalist groups are demanding quanti 
tative  product information with  respect 
to environmental compatibility. We 
regard the environmental  balance sheet 
method, that is a comprehensive 
product evaluation, as the basis for 
such information. 

The information typically required 

for packaging and products, for 
example, entails accounting for energy 
and material flows during a product's 
entire life cycle.  It may also entail 
parameters for the  biological  or climatic 
impact of individual  materials and 
groups of materials.  Beyond the 
difficulties associated with  establishing 
scientifically-based  impact categories, 
there is also the problem of how to 
evaluate them in relation to one another. 
In this respect, long-term environmental 
quality goals must be defined  politically 
and socially as reference points for 
comparative environmental  balance 
sheets. 

In this regard, Daimler-Benz 

participated in the creation of relevant 
political discussion groups. Such groups 
are  becoming increasingly important 
because the environmental taxes under 
consideration must be based on envi 
ronmental quality goals. 

Environmental  Accounting 

With the help of an environmental 

balance sheet, we plan, for the first 
time, to identify the ecological weak 
points in  product life cycles and 

processes.  Moreover, alternative 
processes and materials can be 
compared as to their ecological  impact 
to  promote  more environmentally 
compatible products and  processes, 
and to take  preventive environmental 
protection measures. 

In order to ensure the maximum 
efficiency of environmental  accounting, 
Daimler-Benz Research developed the 
CUMPAN  environmental accounting 
program.  Using its modular software 
design, we can divide complex 
processes into sub-processes, which in 
turn can be reintegrated into various 
large-scale processes.  Elaborate reports 
are then  automatically generated from 
the input and output data. 

We already use environmental 

balance sheets specifically designed for 
various optimizations and analyses of 
weak points, for example, in examining 
alternative  materials or new vehicle 
concepts (city bus, van). At this time, 
however, we are unable to generate a 
final environmental  report due to the 
considerable amount of research  still 
required  into the  pollutant impact 
balance sheet. In addition, at the 
political  level, specific environmental 
quality goals have yet to be set or 
prioritized. 

External  marketing of CUMPAN 
software developed in the course of our 
research is now being conducted by the 
corporate  unit debis. 

Design for Environment 

As product characteristics are 
almost entirely established  during 
development, it is crucial to integrate 
environmental  concerns  into  existing 
production and development processes. 

These considerations prompted us 
to conclude the  Design for Environment 
(DFE) feasibility study in  1995. 
We undertook the study to compare 
the information  currently available to car 
designers with the extent of information 
ideally required. 

Using this as a starting point, 
a  number of projects were defined to 
be implemented in the intergroup pilot 
project DFE.  Specific development 
projects combine expert knowledge on 
environmentally safe  materials, 
environmentally  correct  production 
processes, disassembly techniques and 
recycling processes with  related 
information such as the current cost of 
raw materials, disposal costs and legal 
requirements. 

Electronic Scrap  Recycling 

Printed  board assemblies create 
special  problems for the environmentally 
sound disposal of electronic scrap.  In 
this instance, the reusable materials and 
contaminants are hard to separate. 

Environmental  Protection 

When  incinerated they create pollutant 
emissions such as dioxin and furfuran; in 
household waste dumps they are mixed 
with  less contaminating waste. 

The research division  of Daimler-
Benz has therefore developed a concept 
to ensure the environmentally sound 
treatment of printed  board scrap. A pilot 
station built in  1995 has tested a 
process  substantially superior to  other 
methods.  It is capable of achieving 
higher purity of recyclable  material  and 
recovered  metal concentrates through 
improved material treatment,  reduced 
emissions during the treatment process, 
avoidance of dioxin and furfuran build 
up and a simpler process technology. 

In the year under review,  Daimler-
Benz researchers were awarded the 
Environment Prize of the City of Ulm. 
This award  underscores the significance 
of recent developments in  separating 
plastic compound waste. 

Use of Natural  Fibers 

Beyond ecological advantages such 

as easy recyclability, neutral C02 
balance when incinerated, and the 
conservation of limited  raw material 
resources, the use of renewable raw 
materials offers technological  and 
economic advantages in  many technical 
applications. In addition, the increased 
use of natural  materials supports 
agriculture,  providing new opportunities 
for sources of income in areas other 
than foodstuffs. 

At Daimler-Benz we conduct inten 
sive research  into reinforcing plastics 
with  natural fibers to replace the 
fiberglass currently being used. In 
cooperation with German and foreign 
research institutions we are studying 
processes to produce high-strength, 
inexpensive and  qualitatively valuable 
natural fibers such as flax, ramie and 
curaua. At the Daimler-Benz Research 
Institute in Ulm we have had initial 
success with the EXPRESS process and 
SRIM technology, which are used to 
produce a material reinforced with 
natural fibers. A number of applications 
have been found for these materials, 
including car interiors. 

We are applying continuing research 

to develop  recyclable  plastics created 
wholly from  renewable  raw materials 
and strengthened with natural fibers. 
This so-called EcoComposite is to be 
used in passenger cars, commercial 
vehicles and rail transportation. 

Environmental  Protection  in the 
Product: The  New  Mercedes-Benz 
E-Class 

With the E-Class introduced in  1995, 
Mercedes-Benz set new standards in its 
commitment to the environment.  For 
instance, despite larger interiors, the 
average fuel  consumption of this class 
dropped 6%, and was up to 10% less for 
some engines. Thanks to modifications 
to the exhaust manifold and the catalytic 
converter, exhaust emissions have been 
decreased up to 48% over previous 
models. 

Significant research  developments in 

raw materials were successfully intro 
duced in past years in the new E-Class. 
By using recyclates and renewable raw 
materials in high-grade applications, for 
example in trunk  linings or in the noise 
shields in diesel engines, we actively 
contribute to closing materials cycles 
and conserving resources. 

The new E-Class  introduced  in  1995 
sets  new environmental  standards. 
In  addition to  reduced  exhaust 
emissions and  low fuel  consumption, 
various  parts of the vehicle are 
produced from  recyclates or 
renewable  raw  materials  in  order 
to conserve  resources. 

Environmental Protection 

Personnel 
At the end of  1995, the Daimler-Benz group employed  310,993  persons 
(1994: 330,551) worldwide, of which  242,086 (1994:  251,254) worked  in 
Germany. While DASA and AEG  Daimler-Benz Industrie had to undergo 
further downsizing, the staff of Mercedes-Benz  remained  virtually 
unchanged; debis added  personnel.  Priority tasks during the year under 
review included  adjusting our personnel  policy to changing economic 
conditions,  recruiting junior staff and  orienting human  resources to the 
group's ongoing globalization. 

Staff  Development  Supports 
Globalization 

To secure new markets for our 
products and to successfully set up 
production in a location, we require 
highly qualified  executives familiar with 
local conditions. We have therefore 
increasingly regionalized  our internatio 
nal staff development. In  1995, the 
Asian growth markets were prominent in 
this effort. We devoted special attention 
to  recruiting international junior staff. 

Our international junior staff group 
plays a key role in this process, which 
offers  university and technical  institute 
graduates the  possibility of qualifying 
for careers in the group through 
internationally oriented  training with 
project participation  in  Germany and 
abroad. 

In the future, filling the first and se 

cond  levels of management will  be 
limited to individuals capable of 
multicultural  management.  Moreover, 
we intend to use substantially more 
foreign executives, especially in our 
German  headquarters. 

Also, as in previous years, the inter 

national  alignment of our executive 
training programs helped us prepare 
our staff in  Germany for the  challenges 
of dealing with foreign markets. 

Employment Situation  Still Tight 
In  order to maintain  our inter 
national competitive position, we were 
compelled to continue  personnel 
cutbacks in various group divisions 
during the year under review. 

At the end of 1995, 310,993 persons 

(1994: 330,551) were employed in the 
Daimler-Benz group, of which  242,086 
(1994:  251,254) were in Germany. 
Social  hardships resulting from 
personnel cutbacks, which  particularly 
impacted AEG Daimler-Benz Industrie 
and DASA, were kept to a minimum. 
Only a few layoffs were required for 
operational reasons, and these were 
unavoidable. 

Due to the positive sales picture at 
Mercedes-Benz,  layoffs stopped during 
the year under review, in spite of 
measures aimed at increasing 
productivity.  New staff was hired  in 
some areas, under both fixed-term and 
long-term work agreements. At the end 
of 1995,  197,164 persons (1994: 
197,568) were employed at Mercedes-
Benz. Changes were largely related to 
the acquisition  of Karl  Kassbohrer 
GmbH, the spin-off of the former Bad 
Homburg plant and its reorganization as 
EuroVal GmbH, the sale of the Sofunge 
foundry in  Brazil and the transmission 
production facility in Argentina. 

At the end of the reporting year, 
49,432 persons were employed by AEG 
Daimler-Benz Industrie. A number of 
structural  measures were taken to 
enhance  competitiveness. 

Continuing weak demand in aviation 

resulted  in further staff cutbacks. 
Whenever possible, adjustments of 
capacities to changing market 
conditions were made by not filling 
previously occupied  positions, early 
retirement measures,  severance 
agreements and  shortened working 
hours.  In the instances where these 
steps did  not suffice, operational  layoffs 
were announced. As part of the 
competition  initiative passed  by the 
Board  of Management of DASA and 
Daimler-Benz AG, extensive measures 
were announced to restore and secure 
the competitiveness and earning power 
of DASA even with a continued low 
dollar exchange rate. To achieve this, 
further layoffs and the sale of individual 
businesses are unavoidable. DASA 
companies employed  50,784 persons at 
the end  of the year under review. 

Personnel 

Daimler-Benz  InterServices 

increased  personnel in virtually every 
division.  Growth was particularly strong 
in  Mobile Communications Services and 
Financial Services. The number of 
employees grew 11% to 10,196. 

We introduced a new organizational 
structure at Daimler-Benz AG in August 
1995. Since then, group headquarters is 
exclusively involved with group manage 
ment. This function  includes managing 
the group portfolio, finances, group 
accounting and controlling, inter-group 
personnel  management and  represen 
ting the group to the rest of the world. 
The service functions  previously 
managed 
by group headquarters have been 
combined in group service centers that 
provide the corporate  units with their 
services for a fee. In the future, 
administration, the restaurant, security 

A portion of the salary is based on quali 
tative and quantitative goal agreements. 
The system was instituted for top 
management in  1993. 

Capital  Formation 

Employees of Daimler-Benz AG and 
Mercedes-Benz AG as well as some of 
the debis member companies were able 
to participate in the  1995 capital 
formation drive. A total of 69,300 group 
employees 44% of the persons eligible 
to participate each purchased an 
employee share of Daimler-Benz AG 
at a preferential rate of DM 374. 
Some 200,000 persons now own 
employee shares. 

Collective  Bargaining 
Agreements in  1995 

As per the collective bargaining 

agreements concluded in  1995 after 
lengthy negotiations in Western Germa 
ny, collectively bargained  labor costs 
increased 4% during the year under 
review, and will increase by an additional 
3% in 1996. Introduction of the 35-hour 
week on October 1,  1995 entailed an 
additional nominal expense of 2.9%.  In 
total, the collectively bargained wages 
and salaries for both years added some 
DM  1.3  billion  in additional costs for the 
entire group. 

In Eastern Germany previous 

agreements provided that the  collective 
bargained wages and salaries were 
raised to 94% of the level of Western 
Germany on July 1, 1995. 

Thanks to Our  Employees 

We extend our thanks to our 
employees, and especially to the 
members of the  labor councils and 
management committees at all  levels of 
the group, for their tremendous 
commitment and  efforts. 

and Haus Lämmerbuckel will be run as 
site services.  Daimler-Benz Research 
will be operated as a largely indepen 
dent  unit. 

As part of this restructuring we have 

made a substantial  reduction of the 
group  management staff from  over  500 
to about 300 employees. This new 
structure has accelerated the decision 
making process within the  Daimler-Benz 
group and increased the group 
companies'  capacity to act on the 
market. 

Junior  Staff  Development 
as a  Factor for Success 

The need to cut the number of jobs 

at all levels and in all areas in group 
companies went hand in hand with the 
training of qualified junior staff. We view 
this as a strategic task, particularly with 
regard to future competitive challenges. 
Training was also very important in 
1995. At the end of the year, there were 
11,100 young people in vocational 
training at our German  locations. 
Internationally, the  Daimler-Benz group 
had  13,800 trainees, apprentices and 
graduate students. 

Personnel and Social Welfare 
Expenses  /  Company  Pensions 

Personnel  expenditures amounted to 

DM 30,1  billion as in the previous year. 
The increase is primarily due to German 
collective wage  agreements  concluded 
during the year under review. 

The core of our employee  benefit 
package is still the company pension 
plan. Financed by the company, the 
individual pension plans in the Daimler-
Benz group contribute to the economic 
security of the employees and their 
families in retirement, as well as in the 
event of disability or death. 

Compensation  System  Expanded 
We expanded the group com 
pensation system by including second 
level  management in the group-wide 
system of variable compensation. 

Personnel 

The negative consolidated  net income in the amount of DM  5.7  billion 
is characterized  by high non-recurring expenses in connection with the 
streamlining of the group portfolio, and above all the separation of loss-
ridden  units. This also applies to the net income determined on the basis of 
U.S. accounting principles (U.S. GAAP) showing a net loss of DM  5.7 billion. 
Operating profit, which deteriorated from  DM  +2.7 billion  in  1994 to 
DM -1.1  billion in  1995, was also beset with exceptional negative factors. 
At the same time,  it is  important to consider that operating profit was 
positive again  in the second  half of the year. 

Statement of  Income  Characterized 
by High  Non-Recurring Expenses 
The consolidated financial state 
ments prepared in accordance with 
the German Commercial Code were 
significantly burdened  by non-recurring 
expenses in 1995. This was a conse 
quence of the systematic analysis and 
examination of all the divisions con 
ducted by Daimler-Benz in the second 
six months.  It became clear that certain 
units at AEG  Daimler-Benz Industrie and 
of DASA would  not only fail to meet the 
group return targets in the foreseeable 
future, but would continue to burden  net 
income.  In view of the targeted increase 
of the company's earning power, it was 
therefore inevitable that the  business 
portfolio should be streamlined and 
that loss-making divisions should be 
eliminated. At the same time, far-
reaching actions would have to be 
taken. Cleaning up the portfolio alone 
resulted in an extraordinary expense 
amounting to DM  1.6 billion in the case 
of AEG DBI and DM 2.3 billion at DASA. 
These were burdens that because of our 
latest decisions had to be included in 
the  balance sheet for the  1995 financial 
statements. An additional DM  1.2 billion 
was incurred for restructuring costs 
(1994: DM  1.1  billion). The steps taken 
at DASA in this connection should make 
it possible for DASA to be competitive, 
even at an exchange rate of DM  1.35 
per dollar. The non-recurring expenses 

that must be carried in these financial 
statements in the interest of the healthy 
development of the company add  up to 
a total of DM 5.1  billion. 

At DM  103.5 billion, group revenues 

were down slightly in  1995 compared 
to the amount for the previous year of 
DM  104.1  billion. However, if the 1994 
amount is adjusted to reflect the 
changes in the consolidation group, 
the 1995 amount is 1% higher. The 
appreciation of the German  mark 
relative to  other currencies  prevented 
a strong growth in revenues. 

After subtracting the cost of sales, 

which  rose disproportionately due to 
the  preparations for numerous  product 
launches at Mercedes-Benz as well as 
currency-related  reductions in  revenues 
(increase from 87% to 89% of revenues), 
gross profit dropped by 16% relative to 
1994 to DM  11.5 billion. 

Selling expenses fell by DM 0.3 
billion to DM  10.8 billion; as a percent 
age of revenues, they dropped from 
11% to 10%. The absolute level of admini 
strative expenses increased by DM 0.2 
billion to DM 3.5 billion; in relation to 
revenues, they were unchanged at 3%. 
Of the basic types of expenses 
contained in selling and general admini 
strative expenses, personnel expenses 
were nearly unchanged at DM 30.1 
billion. The lower expenses resulting 
from  continued workforce  reductions 
were offset by higher expenses resulting 
from  collective  bargaining agreements. 
In contrast, primarily as a result of the 
continued increase of production at 
Mercedes-Benz, costs of materials 
rose by DM 5.3 to DM 61.6 billion. 

The financial results in  1995 showed 
a vigorous increase by DM  1.0 billion to 
DM  1.2 billion. Of critical importance 
here was the fact that provisions for 
losses on financial assets and short-
term securities, at DM 0.3 billion, were 
distinctly lower than  in  1994 (DM  0.6 
billion). In addition, after taking on 
banking partners, a substantial share 
of the domestic leasing business is 
carried at equity and is thus reflected 
in the financial results. Moreover, higher 
interest and  investment income was 
recorded in  1995. 

The results from ordinary business 

activities clearly deteriorated from 
DM 2.1  billion to DM-0.8 billion. 
The reconciliation of operating profit 
to the  results from ordinary business 
activities is shown on page 48. 

However,  neither this parameter nor 
the operating profit/loss and to an even 
lesser degree the change in  net income 
accurately reflect the trend  of the 
operating results in the course of 1995. 
Special factors influenced both  1994 net 
income and - to an  even greater extent 
- that of  1995. Above all the  net loss 
in the amount of DM  5.7 billion  (1994: 
DM +0.9 billion) is characterized by 
non-recurring expenses in connection 
with the withdrawal from  loss-making 
divisions, which is shown as an extra 
ordinary loss (DM -3.9 billion).  But 
special factors are also reflected in the 
operating result for both years, which 
declined from DM +2.7 billion to 
DM -1.1  billion. Thus the 1994 amount 
contained  non-recurring earnings of 
DM  1.4 billion, which increased income, 
while at the same time it contained 
restructuring costs amounting to DM  1.1 
billion.  Restructuring costs totaling 
DM  1.2 billion had to be accepted again 
in 1995. In addition, German accounting 

business. The main contributor to the 
debis operating profit was again the 
Financial Services Division. Significant 
improvements were seen in the System-
haus and  Mobile Communications 
Services divisions. 

Although the U.S. net income is 
in the same order of magnitude as the 
net loss according to the German 
Commercial Code, there are significant 
differences in the composition  of the 
respective values (see reconciliation 
chart on page 49). In the reconciliation, 
extraordinary depreciation  on  property, 
plant and equipment and  amortization 
of goodwill had a negative effect on 
income. This was offset by income 
from deferred taxes, primarily based on 
increased tax losses carried forward in 
the group. In addition, under U.S. GAAP, 
unrealized profits from the valuation of 
securities and financial instruments at 
market prices must also be considered. 

Balance  Sheet Strongly  Influenced 
by Financial Services Business 

The balance sheet of the  Daimler-
Benz group continues to be strongly 
influenced by the continued brisk 
expansion of our leasing and sales 
financing business. 

Our leasing and sales financing 
contracts represent a total volume 
of future  payments amounting to 
DM 21,687 million distributed over 
the coming years as follows: 

Consolidated  Balance Sheet 
Influenced  by Restructuring 

The decline of the group's total 
assets by DM 2.0 billion to DM 91.5 
billion  is primarily the result of the 
deconsolidation of Fokker. A neutralizing 
effect was provided by the expansion of 
the leasing and sales financing business. 
However, the trend of the individual 
balance sheet items is distorted by the 
fact that the  non-current and  current 
assets and the liabilities and provisions 
of the divisions of AEG  Daimler-Benz 
Industrie destined for sale (Energy 
Systems Technology, Automation ex 
cluding Postal Automation, Opto- and 
Vacuum  Electronics) were reallocated 
to "Other assets" and "Other liabilities." 
In addition, the balance sheet no longer 
contains the assets and  liabilities of the 
companies of the  Rail  Systems  Division 
that were included in the joint venture 
formed with ABB, ABB Daimler-Benz 
Transportation  (Adtranz). This joint 
venture, formed at the beginning of 
1996, is included in the present con 
solidated financial statements at equity. 
Pro-rata consolidation is planned 
starting in  1996. 

As a result of the deconsolidations 

and reclassifications, current assets 
have fallen by 12% to DM 31.8 billion. 
Without the  influence of the financial 
services business, current assets were 
reduced by DM 3.7 billion to DM  21.2 
billion. The balance sheet figures are 
lower for both  property,  plant and 
equipment (from DM  17.7 billion to 
DM  15.9 billion) as well as financial 
assets, which fell from DM  7.4 billion 
to DM 4.6 billion. These amounts were 
affected  by the reallocation of invest 
ment securities to current assets, the 
restructuring of the domestic  leasing 
business as well as the offsetting of the 
Sogeti goodwill. 

regulations  necessitated  dollar exchange 
rate-dependent valuation  expenses of 
DM 0.8 billion (provisions for risks in the 
orderbook) for the  loss-free valuation 
of unfilled orders, particularly in the 
Aircraft  Division  of DASA. 

After making an adjustment 
for these expenses, which cannot 
be directly allocated to operations, the 
resulting deterioration  relative to  1994 
is primarily attributable to the direct 
influence of the upward valuation of the 
German  mark  relative to other important 
currencies. 

Decisive factors for the higher 

contribution  of Mercedes-Benz included 
the generally favorable sales trend and 
cost-cutting measures, although both 
were offset by the upward valuation of 
the German mark. The profit contri 
bution of AEG DBI continued to be 
negative, while the more favorable con 
tribution in  1994 was influenced by book 
profits totaling DM 0.4 billion from the 
sale of the AEG  Domestic Appliances 
Division as well as the power meters 
and lighting systems units. At DM -2.7 
billion, the contribution of Mercedes-
Benz Aerospace was clearly worse than 
in 1994. On the one hand, this can be 
attributed to the drop of the dollar as 
well as the difficult competitive situation 
on the market for commercial  aircraft 
and its effects on  DASA's profitability, 
but it is also a result of restructuring 
expenses and  provisions for anticipated 
losses totaling DM  1.7 billion.  Daimler-
Benz InterServices (debis) again  made 
a positive contribution. The decline in 
relation to  1994 is primarily attributable 
to the changes in the domestic  leasing 

The book value of leased equipment 
increased by DM 0.3 billion to DM  10.5 
billion. 

Receivables from the sales financing 

business increased again, by 15% to 
DM 11.7 billion. 

The decrease in net inventories 
by DM 2.4 billion to DM  19.4 billion 
is primarily due to the deconsolidation 
of Fokker as well as the disposal of 
the inventories of the AEG rail systems 
companies brought into Adtranz. 
Higher inventories of finished  products 
at Mercedes-Benz had an offsetting 
effect.  Due to the even greater decline 
in advance payments received - by 
DM 3.1  billion to DM 3.7 billion - net 
inventories are up from DM  15.0 to 
DM  15.8 billion. The restructurings and 
deconsolidations were felt here also. 

Liquid assets also declined to 

DM 11.1  billion (1994: DM 14.0 billion); 
their share of total  assets fell from 
15.0%  to  12.1%. 

On the liabilities side, stockholders' 

equity decreased by DM  6.4 billion to 
DM  13.8 billion. The high net loss, 
the offsetting of goodwill  and currency 
effects had a negative impact. This was 
offset, on the other hand, by the 
deconsolidation of Fokker. With the 
departure of Fokker, we have retained 
the  offsetting of goodwill  not affecting 
net income, which was recorded at the 
initial consolidation of Fokker in  1993 
at DM 0.8 billion.  If the offsetting had 
affected net income, the group loss 
would have been correspondingly 
higher. On the whole, stockholders' 
equity as a percentage of total assets 
fell from 21.1% to 15.1%. Without the 
financial services business, which due 
to business considerations was pre 
dominantly externally financed, stock 
holders' equity as a percentage of total 
assets is 20.4% (1994: 27.6%). The 
percentage  of non-current assets 

On page 46 we have provided 
the segment report based on German 
accounting in the same form contained 
in Form 20-F, which we file with the SEC 
each year. 

' 

(without the influence of the financial 
services business) covered by stock 
holders' equity decreased from 79.1% 
to 65.5%. 

As in the previous years, liabilities 
from leasing and sales financing con 
tinued to rise, reaching DM  15.9 billion 
(1994: DM  14.5 billion). Provisions rose 
from DM 35.6 billion to DM 36.4 billion. 
Pension accruals stayed at the  1994 
level of DM  13.1  billion; the reclassifi 
cations at AEG  Daimler-Benz Industrie 
offset the increase due to normal 
additions.  Other provisions increased 
by DM 0.8 billion to DM  23.3 billion 
due to the restructuring provisions and 
provisions for anticipated  losses set up 
in earlier years. 

Both the non-current assets 
(without the influence of the financial 
services business) and the net invento 
ries (reduced by advance payments) 
continue to be covered by stockholders' 
equity and long and medium-term 
provisions. 

Decline in Cash Flow 
from  Operating Activities 

Cash flow from operating activities 

declined in  1995 by DM 6.8 billion, 
to DM 4.5 billion. The primary cause 
was the difference in working capital, 
corrected for changes in the consoli 
dated group, effects of exchange rates, 
and the extraordinary results; this factor 
alone affected the comparative figures 
for the two years by DM -7.0 million. 
While it had been possible in the 
previous year to  reduce the capital tied 
up in inventories and receivables, the 
tie-up of capital  rose substantially in 
1995, above all as a result of the build 
up of inventory at Mercedes-Benz and 
higher accounts receivable. The cash 
flow from  investment activities  rose 
to DM  11.0 billion (1994:  10.6 billion). 
Higher net expenditures for leasing 
and sales financing activities (1995: 
DM 6.0 billion,  1994: DM4.9 billion) 

and for investments in  related 
companies  (DM  0.8  billion)  contrasted 
with a reduction of DM  1.8 billion in 
outlays for short-term financial  invest 
ments. The main element in the cash 
flow from financial activities in  1995 was 
outside financing totaling DM  2.4 billion 
(1994: DM 0.7 billion); the 1994 figure 
had been affected by the inflow of 
funds from the Daimler-Benz AG capital 
increase (DM 3.0 billion). The decline in 
the various cash flow figures leads to a 
reduction of DM 4.8 billion in cash and 
a decline of DM 2.9 billion in liquidity. 

Additional  Information 
in Accordance with the 
U.S.  Generally Accepted 
Accounting Principles (U.S. GAAP) 
With the listing of Daimler-Benz 
stock on the New York Stock  Exchange, 
we are obligated to file an annual report 
on Form 20-F with the Securities and 

Exchange Commission (SEC). Much 
of the information contained in this 
report is taken from our annual  report; 
however, additional data and financial 
information are provided that were 
determined on the basis of U.S. 
accounting principles. Since there 
are substantial differences, especially 
in net income and stockholders' equity, 
the reconciliations (see page 49) are 
required to convert certain financial 
data from the German consolidated 
financial statements to the values 
calculated using the U.S. GAAP. 
An explanation of the most important 
items is provided on page 80. 

Consolidated Statements of Income 

Consolidated  Non-Current Assets 

Notes to the  Consolidated  Financial  Statements 
Summary  of  Significant  Accounting  Policies 

The consolidated financial 
statements have been prepared in 
accordance with German generally 
accepted accounting principles (German 
GAAP). All amounts shown herein are 
in millions of German marks (DM). The 
items combined in the balance sheet 
as well as in the statement of income 
are listed separately and explained 
in the notes. 

Accounting and Valuation 

Where the circumstances are the 
same within the consolidated group, 
assets and liabilities are valued uni 
formly in the consolidated financial 
statements. 

Intangible assets are valued at 
acquisition cost and are amortized 
on a straight-line basis. Goodwill 
resulting from a capital consolidation 
is amortized over a period of 20 years, 
provided it is not charged to 
consolidated  reserves. 

Property, plant and equipment is 
valued at acquisition  or manufacturing 
cost, less accelerated depreciation. 
Additional depreciation is recorded 
where a lower reported amount is 
required. In addition, where applicable, 
accelerated depreciation  methods are 
used in Germany pursuant to certain 
sections of the German tax guidelines, 
such as § 4 of the Development Area 
Act and §  6b of the Income Tax Act. 
The manufacturing costs of 

company-built equipment and facilities 
cover direct costs, as well as allocable 
overhead costs of materials and 
manufacturing, including depreciation. 
Property, plant and equipment is 
depreciated  over the following useful 
lives:  10 to 50 years for buildings, 8 to 
20 years for site improvements, 3 to 20 
years for technical  equipment and 

machinery and 2 to  10 years for factory, 
office and other equipment.  If equip 
ment is used in multiple shift operations, 
the useful life is reduced accordingly. 

facturing overhead  including depreciat 
ion.  Loss provisions are recorded for 
inventories that have long periods of 
storage or changes in design. 

Short-term securities are valued 
at lower of cost or market as of the 
balance sheet date. 

Non-interest or low-interest  bearing 
receivables and other assets with more 
than one year remaining to maturity are 
discounted as of the balance sheet date 
and valued after taking into account all 
known risks. An allowance for doubtful 
accounts is deducted from the 
receivables. 

Provisions for pensions and similar 

obligations, including post-retirement 
medical  benefits for retirees of U.S. 
subsidiaries, are actuarially determined 
on the basis of an assumed interest rate 
of 6% using the entry age actuarial cost 
method. 

Provisions for taxes and other 
provisions have been recorded using 
the  principles of reasonable accounting 
valuation. The obligations in employee 
benefits and social costs are generally 
recorded  using the entry age actual cost 
method.  Derivative financial instruments 
such as currency hedges (forward 
exchange transactions and currency 
options)  and  interest hedges  (primarily 
interest rate and currency swaps and 
futures) are valued individually.  If there 
is a direct relationship between a deriva 
tive financial instrument and a basic 
transaction, a valuation unit is formed. 
Provisions exist for interest rate  and 
currency risks as well as for general 
credit  risk. 

Liabilities are recorded at their 

repayment amount. 

Buildings are depreciated  using the 

greater of the straight-line  method or 
the declining balance method.  Moveable 
property in Germany having a useful life 
of four years or more is primarily 
depreciated  using the declining balance 
method. We employ the straight-line 
depreciation method as soon as even 
distribution  of the  residual  book value 
over the remaining useful life yields 
larger depreciation allowances.  For 
foreign companies, moveable property 
is depreciated for the most part using 
the straight-line method. 

Depreciation on  plant,  property and 
equipment additions in  Germany during 
the first and second  half of the year is 
calculated using full or half-year rates, 
respectively, on the basis of the tax 
simplification rule. Items having an 
immaterial value are expensed when 
purchased. 

Investments in affiliated companies 
and other financial assets are valued at 
the  lower of cost or market;  long-term 
non-interest  or  low-interest  bearing 
loans are recorded at present value. 
Significant investments in associated 
companies are valued at equity 
according to the book value method. 
Leased equipment is valued at 
acquisition or manufacturing cost.  It 
is depreciated to residual value primarily 
using the declining balance method. 
We employ the straight-line depreciation 
method as soon as even distribution 
of the residual  book value over the 
remaining useful life yields larger 
depreciation allowances. 

Raw materials, supplies and goods 
purchased for resale are valued at the 
lower of cost or market; finished goods 
are valued at manufacturing costs. 
Manufacturing costs include direct 
material, labor and applicable manu 

Wherever possible, the accrued 
differences arising from capital  consoli-
dation are shown  under the respective 
consolidated  balance sheet item and are 
amortized to income over the expected 
useful life. Goodwill is amortized in 
accordance with the method discussed 
in "Accounting and Valuation" above. 
In the interest of comparability 

with the previous years' figures, the 
DM 841  million in goodwill that was 
allocated to group reserves when 
the Fokker shares were acquired in 
1993 has been retained - even after 
the separation  of Fokker from the 
consolidated group. The goodwill 
of AEG DBI allocated in  1989 in the 
amount of DM  202 million was treated 
in a similar manner in the deconsoli-
dation of the affected corporate units. 
Consolidated earnings were not 
affected in either case. 

A deferred difference arising from 

the capital consolidation is shown 
separately  under "Other provisions" 
as "Difference from capital consoli-
dation with accrual character." 

Appropriated  retained earnings of 
acquired subsidiaries are included in 
the company's retained earnings. The 
unappropriated  profit reported in the 
consolidated financial  statements 
represents the  unappropriated  profits 
of Daimler-Benz. Accordingly, the 
proceeds from  consolidation  measures 
affecting operating income and the 
unappropriated  profits of the 
subsidiaries have been offset against 
the retained earnings of the company. 
Investments in 142 associated 

companies are recorded in the 
consolidated financial statements. 

Consolidated Group 

In addition to Daimler-Benz, the 
consolidated group consists of 319 
(1994: 357) domestic and foreign 
subsidiaries as well as 18 (1994: 16) 
joint ventures. The joint ventures are 
accounted for using the pro-rata 
consolidation method. 

During 1995, 68 subsidiaries and 

5 joint ventures were added to the 
consolidation. 

The figures for the eight companies 
of the  Rail  Systems Division  brought into 
Adtranz (a joint venture with ABB Asea 
Brown Boveri) on December 31, 1995, 
are newly recorded in the consolidated 
statement of income only. They are no 
longer recorded  in the consolidated 
balance sheet. The opening balance 
of the joint venture, which is comprised 
of 55 companies, was initially included 
at equity in the consolidated financial 
statements. After the end of the first 
year of business of Adtranz, we will 
consolidate its balance sheet and 
statement of income pro-rata. 

One hundred and six subsidiaries 

and three joint ventures  left the 
consolidated group. 

Due to the financial difficulties 

affecting Fokker in  1995 and the 
decision of Daimler-Benz Aerospace AG 
to discontinue its financial support of 
Fokker,  court composition  proceedings 
have been filed for Fokker under Dutch 
law (surseance), and management has 
been transferred to an independent 
receiver. With  Fokker no longer under 
group management,  Fokker-Holding B.V. 
and  N.V. Vliegtuigenfabriek  Fokker, 
together with their subsidiaries, were 
severed from the consolidated group 
effective December 31, 1995. The 
income statement of the group is still 
fully included in the consolidated 
financial statements. 

The seven companies brought 
into the joint ventures with  Schneider 
Electric SA and CEGELEC SA and addi-
tional corporate units of AEG AG were 
deconsolidated on January 1, 1995. 

The AEG corporate units (companies 

and divisions of AEG AG or of multi-
division  companies)  of the divisions 
Energy Systems Technology and the 
Automation excluding Postal Automati-
on, as well as the Opto- and Vacuum 
Electronics  Division that was formerly 
a part of the  Microelectronics Division, 
are destined for sale. They will for the 
most part be severed from the 
consolidated group effective January 1, 
1996. For that reason, the assets of 
these corporate units have  been 
reallocated to "Other assets" and the 
provisions and liabilities have been 
reallocated to "Other liabilities." 

The principal effects of the change 

in the consolidation group on the 
consolidated balance sheet and on the 
consolidated  statement of income are 
explained  under the individual  balance 
sheet items. 

Three hundred sixty-seven (1994: 
291) subsidiaries were not included as 
their effect on the assets, finances and 
earnings position was not material. In 
addition, 11 companies administering 
external pension funds, whose assets 
are subject to restrictions, have not 
been included in the consolidated 
financial statements. The entire 
consolidated group of Daimler-Benz AG 
is contained in the list of investment 
holdings filed  in the Stuttgart Com-
mercial  Register as entry No. 
HRB 15 350. 

Consolidation  Principles 
Capital consolidation is 

accomplished  using the book value 
method by netting the acquisition 
cost and the pro-rata share of stock 
holders' equity of the subsidiary at the 
time of its acquisition or when  it is first 
included in the consolidation. Joint 
ventures are also accounted for using 
this method. 

For the year ended  December 31, 
1995, 12 associated companies have 
been included in the consolidated 
financial statements at equity 
using the book value method. 

The remaining associated companies 

are shown as investments in related 
companies at acquisition  cost net of 
applicable depreciation, since they are 
of minor significance for the assets, 
finances and earnings position of 
the group. 

Payables and receivables between 

consolidated  companies are offset; 
differences resulting from the consoli 
dation of debts are treated according 
to their effect on  results. 

Intermediate results deriving 
from transactions within the group 
are eliminated  if they are not already 
insignificant. 

In the consolidated income state 

ment, revenues from internal sales, 
as well as other internal revenues, are 
charged  against the corresponding 
expenses. 

The consolidated balance sheet 
includes deferred taxes from elimination 
procedures affecting net income. 

Currency Translation 

Foreign currency assets are 

translated  at the  lower of the entry date 
exchange rate or year-end exchange 
rate; foreign currency liabilities are 
translated at the  higher of the selling 
rate on the entry date or at the 
year-end selling rate. 

The exchange rate on the balance 
sheet date is generally used to translate 
balance sheet items of foreign 
companies from the  respective  local 
currency to German marks.  Excluded 
from this treatment are the  non-current 
assets and inventories of companies in 
highly inflationary countries, where 
historical rates are used. 

The stockholders' equity in German 
marks is the  remainder after offsetting 
translated assets as well as borrowed 
funds and unappropriated profits. The 
difference resulting from the currency 
translation of the balance sheet items 
is charged or credited to stockholders' 
equity; for countries operating in highly 
inflationary countries, translation gains 
or losses are applied to income. 

Expense and income items and the 
net income are translated at the annual 
average exchange rate. Where such 
items concern  non-current assets 
and inventories of companies in  highly 
inflationary countries, the historical 
exchange rates are used and the net 
income is adjusted accordingly. The 
difference  resulting after translation  of 
the change in reserves, and the balance 
sheet profit or loss  using the year-end 
exchange rate, is charged or credited 
to the stockholder's equity. 

This item  represents receivables from customers in the amount of DM  11,682  million  (1994: 
DM  10,151  million), of which  DM  7,503 million (1994:  DM  5,831  million) are due within more 
than one year. The total reflects valuation adjustments amounting to DM  191  million. 

Out of the receivables from associated and  related companies,  DM  395 million  (1994:  DM  436 
million) are attributable to deposits in  banks. 
Other assets essentially consist of tax refund  claims and  interest receivables. This item  also 
includes  liquid assets in  non-marketable debt instruments amounting to  DM  124  million 
(1994: DM  197 million). 
An  allowance of DM 4,014 million  (1994:  DM  1,662  million)  has been taken for other receiv 
ables and  other assets. The  increase is related to the discontinuation  of our involvement with 
Fokker and the restructuring of AEG  DBI. 
Other assets include the following reallocations within the AEG  companies destined for sale: 
DM  25  million from intangible assets;  DM  697 million from  property,  plant and equipment; 
DM  261  million from financial assets; DM  1,376 million from inventories; DM  1,246 million from 
receivables and  DM 91  from the remaining assets. The reallocations before devaluation total 
DM 3,696 million. 

In  1995, we purchased a total of 304,046 shares of treasury stock at an average price  DM  700 
per share to transfer to employees of Daimler-Benz AG and the corporate units, and to fulfill the 
conversion offer still  in effect for AEG shareholders.  Of this amount,  70,000 shares are al 
located to the capital  increase for issuing employee shares,  and  234,046 shares to acquisitions 
in the market (4,771  in January; 903 in February; 5,701  in March;  14,410 in June; 2,852 in July; 
64,820 in August;  23,120 in  September;  14,510 in October; 44,346 in  November; and  58,613 
in December). 
In  November 1995, Daimler-Benz AG and the corporate units sold a total of 69,313 shares 
(par value of DM  3.5  million, or 0.13% of subscribed capital) to employees at a discount price 
of DM  374 per share. As  part of the conversion offer, AEG shareholders  received  233,779 
Daimler-Benz shares. The remaining 954 shares were sold; accordingly, no treasury stock 
was on hand on December 31,  1995. 
Other securities  consist  primarily of shares  and  fixed-interest debt  instruments.The  increase 
over  1994 is due to  reallocations of securities  previously included  in  non-current assets. 
Certain current assets could  have been  increased  by DM  20 million to their original value; 
however, this was  not done for tax reasons. 

The balance of DM  2,104 million  (1994:  DM  6,915 million) includes cash in banks, cash on 
hand, cash in the German  Bundesbank and deposits in transit. 
The liquid assets included in various balance sheet positions total  DM  11.1  billion (1994: 
DM  14.0 billion). The checks written but not yet cashed, as well as an irrevocably issued 
payment order,  have been  recorded as a  reduction of liquidity. 

Liabilities to associated and  related companies include DM  170 million  (1994:  DM  77 million) 
due to financial  institutions.  The  majority of the  remaining liabilities to associated  and  related 
companies are obligations of Daimler-Benz Aerospace Airbus GmbH  to Airbus  Industrie G.I.E., 
Toulouse, and  accrued  liabilities of Daimler-Benz Aerospace due to  project companies. 
Most of the commercial  paper is issued in German  marks, specifically on the date of issue 
plus accrued  interest on the  balance sheet date. 
Miscellaneous  liabilities  are for the  most  part obligations  resulting from  the  December payroll 
as well as tax liabilities. 
The bonds,  liabilities to financial  institutions, notes payable,  liabilities to affiliated and  related 
companies and  miscellaneous liabilities are secured  by mortgages and  liens and the assign 
ment of receivables amounting to approximately DM  820 million  (1994:  DM  911  million). 
The  miscellaneous  liabilities contain the following reclassification within the AEG  companies 
destined for sale:  DM 420 million from  provisions for pensions;  DM  679  million from other 
provisions; DM 415 million from accounts payable trade; DM  138 million from liabilities 
to financial institutions;  DM 4 million from notes payable;  DM  22 million from liabilities to 
subsidiaries and affiliated companies and  DM  814 million from advanced  payments received. 
The reclassifications total  DM  2,492 million. 

Notes to the Consolidated Statements of Income 

The selling and general administrative expenses are classified as cost of sales, selling expenses 
and general  administrative expenses in the consolidated  statement of income. 
Interest expenses from  leasing and sales financing business included  in the cost of sales 
amount to  DM  1,000 million  (1994:  DM  918  million).  Miscellaneous taxes total  DM  218  million 
(1994: DM 297 million). 

Other operating income chiefly includes  income from  dissolved  provisions in the amount 
of DM  1,566  million  (1994:  DM  1,610  million). This item  also contains income from the sale 
of investment disposals and from  the transfers  of various obligations. 
DM  2,130 million  (1994:  DM  2,718  million)  of the other operating income relates to other 
financial years. 

Other operating expenses  primarily reflect increases to  provisions that cannot  be  allocated  to 
selling and general administrative expenses, as well as amortization of goodwill and expenses 
from  investment  disposals. 
A total of DM  144 million  (1994:  DM  121  million) of the other operating expenses relates 
to other financial years. 

The extraordinary loss of DM -3,884 million includes non-recurring expenses in the amount 
of DM  4,287 million from the sale and  restructuring of the  Energy Systems Technology and 
the Automation divisions (excluding Postal Automation) of AEG DBI, as well as the provision 
for risks for the  discontinuation  of the  Fokker involvement;  it also  includes  extraordinary 
income from the deconsolidation  in the amount of DM 403  million  (including deferred taxes 
of DM  114 million). 

The  income taxes of DM  1,015  million  (1994:  DM  1,182  million)  primarily represent income 
taxes of the foreign  Mercedes-Benz group  companies. 

The net group loss of DM -5,734 million  (1994:  DM  +895 million) was influenced by statutory 
depreciation of financial and current assets as well as by the omission of write-ups on  non-
current assets. These and future effects on  net income are immaterial. 

Derivative financial  instruments are  used  exclusively to  hedge against interest  rate  and 
currency risks and against foreign exchange  risks involved  in the holding of foreign securities. 
They cover the  basic supplier and  service transactions of the corporate  units as well  as the 
original financial transactions  (basic transactions). The derivative financial  instruments are 
subject to  risk  checks  appropriate to the  scope  of the transactions that follow a  strict 
functional division according to trade, administration, documentation and control criteria. 
The necessary critical organization  and work  procedures are stipulated  by internal guidelines. 
The effectiveness of the  internal  controls and the  reliability of the  procedures are subjected to 
continual  examination.  For decision-making purposes, the current risk  positions are  presented 
in each case based on regular, standardized financial reports. To reduce risks, limits were set 
with  reference to contracting parties and types of transactions.  Contracts exist with  respected 
international financial  institutions only. The general  credit risk  is  minimal  because of the  rating 
of contracting parties by reputable rating agencies. 

The currency instruments above all  relate to future exchange transactions and  currency 
options. They are primarily used to  protect receivables and  liabilities already reported  as well 
as future transactions in the currencies of major industrial  countries. The interest rate instru 
ments  are  predominantly interstate swaps and  combined  interest  rate/currency swaps, 
forward  rate agreements, futures and  related  options. They are essentially used to reduce 
the  risk of changes in  interest rates. The  par-values  represent the  non-balanced total  of all 
purchase and  sales contracts of the derivative financial transactions. 

The book values are derived from the balance sheet items. The market values are derived from 
the amounts at which the affected  derivative financial  instruments were traded  or listed  on the 
balance  sheet date without taking into consideration  contrary trends  in value  resulting from 
the basic transactions.  If no market values are available, they are determined according to 
accepted valuation  methods. 

In addition, the company is liable for compensatory payments guaranteed  by Daimler-Benz 
Aerospace AG which cannot be reasonably estimated for 1996 and future years.  For outside 
shareholders of AEG AG and Daimler-Benz Luft- und Raumfahrt Holding AG as well as the 
shareholders of MTU  Motoren- und Turbinen-Union  Friedrichshafen, claims also exist for 
compensatory payments which  cannot be  reasonably estimated for  1996 and future years. 

The other financial  obligations deriving from rental,  leasehold  and  leasing agreements amount 
to an annual average of approximately DM  1,427 million; the average contractual  period  is 
6 years. 
Other financial  obligations toward  non-consolidated  subsidiaries  represent annual  payments 
due of approximately DM  111  million over an average contractual period of 9 years. 
In connection with the fiduciary settlement by Daimler-Benz Aerospace Airbus GmbH  of 
the federally guaranteed  serial  credits, the  probable  maximum  amount of the tranche to  be 
redeemed by the German  Federal Government could only be approximately ascertained based 
on the negotiations and the audits already completed  by the German  Federal  Government. 
The final amount of the claim  basically existing since  1989 will  not be determined  until  1996 
and after a final audit of all the related facts by the  Federal Government. This also applies to 
the reorganization  profit received in  1989. 
As  part of the government-supported Airbus  Development  Program,  Daimler-Benz Aerospace 
Airbus GmbH  has agreed to assume  performance  portions itself.  DM  295  million thereof relate 
to the time after the  balance sheet date, to the extent that they are  not already reflected  in the 
annual accounts. 
All assets acquired  by Daimler-Benz Aerospace Airbus GmbH with subsidy funds have been 
conveyed to the  Federal  Republic of Germany as security. 
With  reference to the development work for the Airbus  program, Airbus  Industrie  G.I.E. 
has given a  performance guarantee to Agence  Executive  (the government office in charge 
of Airbus); this guarantee was taken  over by Daimler-Benz Aerospace Airbus GmbH  - to the 
extent  of its  share  interest - without  restriction.  Daimler-Benz Aerospace Airbus  GmbH 
considers the  obligation  arising thereof fully covered  by the  relevant agreements for 
the financing and  execution  of the development work. 
Beginning in  2002, the  profit sharing agreement provides that the German  Federal  Government 
will share 40% in the profits of Daimler-Benz Aerospace Airbus GmbH. This requirement, in its 
economic  effect,  stipulates the  sequence  of the  government's  repayment demands. 
The  remaining financial  obligations,  in  particular purchase  order commitments for capital 
investments, are within the normal  range. 
The obligation arising from  stock and capital subscriptions in accordance with  §  24 of the 
Limited Liability Company Act (GmbHG) amounts to DM  11  million. 
Within the scope of sales financing, industry-standard  commitments  have  been entered. 
The company is jointly and severally liable for certain  non-incorporated  companies, 
partnerships and joint ventures.  In addition, there exists performance and miscellaneous 
guarantees in  connection with  normal  business transactions. 
Within the scope of a  right of tender, the company is obligated to purchase the shares 
of minority shareholders in a subsidiary on demand or to exchange them for treasury stock. 
A right of tender has been granted the co-partner in a joint venture for its share.  Since the 
value depends on future net income, a value cannot be established at the present time. 
In  order to finance the construction  project on  Potsdamer Platz in  Berlin, the company has 
signed  leases with several special  companies committing to pay future leasing rates. These 
leasing rates, which are computed on the basis of the estimated  DM  3.3  billion  production 
costs for the entire complex and are expected to take full effect at the end of 1998,  cannot 
be valued at the present time. 

The total  remuneration  paid  by the group companies to the members of the  Board of Manage 
ment of Daimler-Benz AG amounts to  DM  11,941,418. The remuneration  paid to the members 
of the Supervisory Board of Daimler-Benz AG totals  DM  445,257.  Disbursements to former 
members of the  Board  of Management of Daimler-Benz AG and their survivors amount to 
DM  15,769,213. An amount of DM 94,369,991  has been accrued in the financial statements 
of Daimler-Benz AG and  Mercedes-Benz AG for pension  obligations to former members of the 
Board of Management and their survivors. As of December 31,  1995, there existed no advances 
and  loans to  members of the  Board  of Management of Daimler-Benz AG. 

Auditor's Report 

We rendered an unqualified opinion on the consolidated financial statements and the 
business review report in accordance with § 322 HGB (German Commercial Code). 
The translation of our opinion  reads as follows: 

"The consolidated financial statements, which we have audited in accordance with 
professional standards, comply with the legal provisions. With due regard to the 
generally accepted accounting principles, the consolidated financial statements give a 
true and fair view of the assets, liabilities, financial position and results of operations 
of the Daimler-Benz group. The business review report, which summarizes the state of 
affairs of Daimler-Benz Aktiengesellschaft and that of the group,  is consistent with the 
financial  statements of Daimler-Benz Aktiengesellschaft and the consolidated financial 
statements." 

Frankfurt/Main, March 20, 1996 

KPMG Deutsche Treuhand-Gesellschaft 
Aktiengesellschaft 
Wirtschaftsprüfungsgesellschaft 

Zielke 
Wirtschaftsprufer 
"Certified  Public Accountant" 

Dr. Koschinsky 
Wirtschaftsprufer 
"Certified  Public Accountant" 

Statements of Income of Daimler-Benz AG 

Supervisory  Board 

HILMAR  KOPPER 
Frankfurt/Main 
Member of the  Board  of Managing 
Directors, Deutsche Bank AG 

Chairman 

KARL  FEUERSTEIN1) 
Mannheim 
Chairman  of the Corporate  Labor 
Council, Daimler-Benz Group 
Chairman  of the Joint Labor Council, 
Mercedes-Benz AG 

Deputy  Chairman 

WILLI  BOHM1) 
Worth 
Member of the Joint  Labor Council, 
Worth Plant, Mercedes-Benz AG 

DR.  H.C.  BIRGIT  BREUEL 
Berlin 
General  Commissioner of EXPO  2000 

PROF.  HUBERT  CURIEN 
Paris 
Former Minister of Research  and 
Technology of the  Republic  of France 

DR.  JUR.  MICHAEL  ENDRES 
Frankfurt/Main 
Member of the  Board  of Management, 
Deutsche Bank AG 

WOLFGANG  GABELE1) 
Bremen 
Deputy Chairman  of the Corporate 
Labor Council,  Daimler-Benz Group 
Chairman  of the Corporate  Labor 
Council and the Joint Labor Council, 
AEG AG 

MANFRED  GOBELS1) 
Stuttgart 
Vice President, Mercedes-Benz AG 
Chairman  of the  Senior Managers' 
Committee,  Daimler-Benz Group 
Chairman  of the Joint Senior Managers' 
Committee, Mercedes-Benz AG 

Employee representatives. 

Supervisory Board 

ULRICH  HARTMANN 
Dusseldorf 
Chairman  of the  Board  of Management 
and CEO, VEBA AG 
(since  03/12/1996 judicially  appointed) 

ERICH  KLEMM1) 
Sindelfingen 
Chairman of the  Labor Council, 
Sindelfingen Plant, Mercedes-Benz AG 

PROF.  DR.  JUR.  JOHANNES  SEMLER 
Kronberg/Taunus 
Attorney at Law 

BERNHARD  WURL1) 
Frankfurt/Main 
Departmental  Manager, 
Office of the  Board of Management, 
Metalworkers'  Union 

MARTIN  KOHLHAUSSEN 
Frankfurt/Main 
Chairman  of the  Board  of Managing 
Directors, Commerzbank AG 

RUDOLF  KUDA1) 
Frankfurt/Main 
Departmental  Manager, 
Office of the  Board  of Management, 
Metalworkers'  Union 

HELMUT  LENSE1) 
Stuttgart 
Chairman of the  Labor Council, 
Unterturkheim  Plant, 
Mercedes-Benz AG 

EDZARD  REUTER 
Stuttgart 
(from  05/24/1995  until  02/12/1996) 

WALTER  RIESTER2) 
Frankfurt/Main 
Second Chairman, Metalworkers' Union 

JÜRGEN  SARRAZIN 
Frankfurt/Main 
Chairman of the  Board of Managing 
Directors, Dresdner Bank AG 

DR.  JUR.  ROLAND  SCHELLING 
Stuttgart 
Attorney at  Law 

DR.  RER.  POL.  MANFRED  SCHNEIDER 
Leverkusen 
Chairman  of the  Board of Management, 
Bayer AG 

PETER  SCHONFELDER1' 
Augsburg 
Member of the  Labor Council, 
Daimler-Benz Aerospace AG 

Committees  of the 
Supervisory Board: 

Committee  pursuant to 
§27  Sec. 3  MitbestG 

HILMAR  KOPPER  (CHAIRMAN) 

KARL  FEUERSTEIN 

EDZARD  REUTER 
(from  05/24/1995  until  02/12/1996) 
PROF.  DR.  JUR.  JOHANNES  SEMLER 
(until  05/24/1995  and 
since  02/21/1996) 
BERNHARD  WURL 

Executive  Committee 

HILMAR  KOPPER  (CHAIRMAN) 

KARL  FEUERSTEIN 

EDZARD  REUTER 
(from  05/24/1995  until  02/12/1996) 
PROF.  DR.  JUR.  JOHANNES  SEMLER 
(until  05/24/1995  and 
since  02/21/1996) 
BERNHARD  WURL 

Audit  Committee 

HILMAR  KOPPER  (CHAIRMAN) 

KARL  FEUERSTEIN 

WILLI  BOHM 

DR.  BIRGIT  BREUEL 

Outgoing Member of the Supervisory 
Board: 

PROF.  DR.  RER.  NAT.  GERD  BINNIG 
Ruschlikon 
Project Manager IBM  Research  Division 
(on May 24,  1995) 

Report of the Supervisory Board 

The topics addressed by the Super 

visory Board  primarily include those 
determined by the economic environ 
ment.  Dominating were the strong ap 
preciation of the German  Mark against 
the US dollar and several important 
European currencies, the high level 
of public  debt, the  lackluster economic 
trend in Western Europe as well as the 
strong deterioration  of conditions, 
particularly in civil aviation. The Board of 
Management has reacted to this trend 
with a thorough evaluation of the group 
portfolio, which already in the first phase 
at the end  of  1995  /  beginning of  1996 
resulted in extensive cuts, restruct 
urings, divestments and sales. 

At DASA, extended measures to 
achieve competitiveness even at a low 
dollar exchange rate were introduced. 
Due to the negative trend at Fokker, the 
Board of Management and the Super 
visory Board resolved in January 1996 
to terminate the stop-gap loans to 
Fokker after negotiations failed  with 
the  Dutch  government concerning 
a financial rescue plan. 

The Board of Management and the 

Supervisory Board  held  intensive 
discussions concerning the corporate 
options at AEG  Daimler-Benz Industrie. 
As a result, based on appropriate com 
mittee decisions, AEG is to be merged 
with Daimler-Benz AG. Activities such as 
energy systems technology and auto 
mation technology will be sold; the re 
maining investments are to be under the 
direct management of Daimler-Benz AG. 
After an extensive analysis by the 

interested  parties -  also  against the 
background  of the  restrictive  provisions 
of the US  Bank  Holding Act - the 
cooperative  relationship  of debis 
Systemhaus with the  French software 
company Cap Gemini Sogeti was 
reoriented - both in a  business sense 
and in terms of company law. 
An additional main topic of 

discussion was the project at the Pots 
damer Platz in  Berlin.  Particularly the 
implementation of the plan and its 
financing were discussed. 

The Board of Management has 
decisively begun the elimination of weak 
points in the group portfolio. With its 
strategic plans, the Board has laid 
a strong foundation for the future 
development of the group. 

KPMG Deutsche Treuhand-Gesell-
schaft AG auditing company in Frank 
furt/Main  has audited the  1995 annual 
accounts for Daimler-Benz AG, the con 
solidated financial statements and the 
consolidated  business review with the 
inclusion of the accounting. They also 
affixed the  unqualified  audit certificate. 
In the Supervisory Board's thorough 
examination, no grounds for complaints 
were found. At its meeting on April 3, 
1996, at which the auditors were pre 
sent, the Board therefore concurred with 
the results of the audit by KPMG, and 
approved the  1995 annual accounts 
for Daimler-Benz AG. 

The change in the Board of Manage 

ment already adopted in the previous 
year was completed in  1995.  Dr. Man 
gold joined the Board of Management 
on April  1,  1995 as did Dr. Bischoff on 
May 25,  1995. At the conclusion of the 
Annual General Meeting on May 24, 
1995, Mr. Reuter, Dr. Hirschbrunn and 
Dr.  Liener left the  Board of Management 
prematurely. At the same time, Mr. 
Schrempp assumed the chairmanship 
of the  Board  of Management to succeed 
Mr. Reuter. 

Prof. Dr. Binnig resigned from his 

position on the Supervisory Board 
effective at the conclusion  of the  1995 
Annual General Meeting. The General 
Meeting elected Mr.  Reuter to fill his 
position. This body then elected him to 
succeed Prof.  Dr. Semler in the Presid 
ential and Conference Committees. On 
February 12,  1996, Mr. Reuter resigned 
from his position on the Supervisory 
Board. Mr. Hartmann, chairman of the 
board of management of VEBA AG, will 
assume Mr. Reuter's place on the 
Supervisory Board. 

We wish at this time to express our 
special gratitude to the former members 
of the  Board  of Management and the 
Supervisory  Board for their many years 
of work, guidance and commitment. 

Stuttgart-Mohringen, April  1996 
The Supervisory Board 

Kopper 
Chairman 

Report  of the  Supervisory  Board 

In  1995, the Supervisory Board 

conferred with the Board of Manage 
ment concerning the  current situation 
of the group in four regular meetings. 
In addition to the detailed status report, 
the agenda focused on the following 
topics: The March meeting dealt with 
mid-term corporate planning and the 
refinancing of the company; the April 
meeting focused on the  1994 annual 
report, the formation of the joint venture 
in the rails sector with ABB (Adtranz) 
and the  Potsdamer Platz project; the 
June meeting was primarily devoted to 
DASA; and the central themes of the 
November meeting were civil aviation, 
Adtranz and the events at AEG and 
Sogeti. 

The Audit Committee  met twice with 
the auditors for a comprehensive review 
of the  1994 annual accounts and the 
first-half reports for  1995. The  Executive 
Committee also  met twice to confer 
concerning contractual  matters of the 
members of the  Board  of Management. 
There was no need to convene the 
Committee that was formed  pursuant 
to the Law on Codetermination. 

Each month, the Board of Manage 
ment provided the Supervisory Board 
with detailed  reports concerning the 
position of the corporation and its 
divisions.  Special developments were 
additionally explained both orally and in 
writing. The chairman of the Supervisory 
Board  received  regular updates from the 
Board of Management in individual 
discussions. The Board of Management 
and the Supervisory Board  have fulfilled 
all legal requirements as well as those 
set forth  in the articles of incorporation. 

Executive Management,  Daimler-Benz Corporate 
Representative and Liaison Offices 

Executive  Management 

DR.  JUR.  BOY-JURGEN  ANDRESEN 
Personnel  Policy (until  12/31 /1995) 

HANSJÖRG  BAUMGART 
Corporate  Art  Department 

MARTIN  BERGER 
Corporate  Controlling 

HUBERTUS  BUDERATH 
Corporate Audit 

DR.  RER.  POL.  ECKHARD CORDES1) 
Corporate  Development 

MATTHIAS  KLEINERT1) 
International  Relations and 
Corporate  Business 

DR.-ING.  MICHAEL  KRAMER 
Research 1 

DR.  RER.  NAT.  VOLKER  LEHMANN 
Research  2  (until 09/30/1995) 

PROF.  WERNER  POLLMANN 
Environmental  Officer 
Daimler-Benz 

PROF.  DR.  RER.  NAT. 
ROLF  SCHARWACHTER1) 
New Markets 

JORG  SEIZER 
Subsidiaries and Affiliated Companies 
(until  06/30/1995) 

DR.  JUR.  CHRISTOPH  WALTHER 
Corporate  Communications 

DR.  OEC.  PUBL.  PAUL  WICK1) 
Corporate Treasury 

DR.  JUR.  SOLMS  WITTIG1) 
Law 

GERD WORIESCHECK 
Corporate  Human  Resources 

1)  With general power of procurement. 

Daimler-Benz  Corporate 
Representative  Offices 

Berlin (Alfons Pawelczyk) 
Tel. (49)30-89787 303 
Fax (49) 30-89787  398 

Bonn (Alfons Pawelczyk) 
Tel. (49) 228-917 6110 
Fax (49)  228-917 6190 

Brussels (Dr. Hanns Glatz) 
Tel. (32) 2-23311  33 
Fax (32) 2-23311  80 

Daimler-Benz 
Liaison Offices 

Abu Dhabi (Gerhard Labitsch, from 07/96) 
Tel. (97)  12-436 531 
Fax (97)  12-436 650 

Bangkok (Gerd-Udo  Hauser) 
Tel. (66)  2-260 6075 
Fax (66)  2-260  6077 

Buenos Aires (Axel Arendt) 
Tel. (54)  1-801  3585 
Fax (54)  1-808  8702 

Jerusalem/Tel Aviv (Benjamin  Navon) 
Tel. (97) 22-6666 15 
Fax (97)  22-6666 46 

Hanoi (N.N.) 
Tel.  (84)4-24  1236/1463 
Fax (84) 4-24  1462 

Cairo (Rudi Stoecker) 
Tel.  (20)  2-348  6803/6267 
Fax (20)  2-348  6954 

Hong Kong (Karl-Heinz Michel) 
Tel. (85) 2-2594 8876 
Fax (85)  2-2594 8801 

Mexico City (Ernesto Warnholtz) 
Tel.  (52)  5-282  2053 
Fax (52)  5-282  2954 

Kiev (Dr.  Dieter Reining) 
Tel. (38) 044-271  7842/7887 
Fax (38)  044-277 8555 

Moskow (Dr. Andreas  Meyer-Landrut) 
Tel. (7) 501-926 4039 
Fax (7)  501-926 4038 

London (Dr.  Reiner Ellenrieder) 
Tel. (44)  171-839 8998 
Fax (44)  171-839  9279 

New Delhi  (Bernd Adler) 
Tel. (49)  711-3702929  (temporary) 
Fax (49)  711-372929  (temporary) 

Madrid (Carlos Espinosa de los Monteros) 
Tel. (34)  1-322 6161 
Fax (34)  1-322  6019 

Paris (Dr.  Peter Kostka) 
Tel.  (33)  1-392 35600 
Fax  (33)  1-392  35408 

Beijing (Norbert Graeber) 
Tel.  (86)  10-593  6680/6678 
Fax (86)  10-593  6683/6684 

Pretoria  (Christoph  Koepke) 
Tel. (27)  12-203 2001 
Fax (27)  12-217144 

Rome (Dr. Jochen Prange) 
Tel. (39) 6-41898 405 
Fax (39)  6-4121  9097/9088 

Shanghai (N.N.) 
Tel. (86) 21-6439  5005 
Fax (86) 21-6439  5011 

Sydney/Melbourne  (Bernt  Schlickum) 
Tel. (61)39-566 9266 
Fax (61) 39-566 9110 

Sao Paulo (Rolf Eckrodt, Dr. Joachim Zahn) 
Tel. (55)  11-758  7171/6611 
Fax (55)  11-758  7118/7667 

Tashkent (Ulrich  Fischer) 
Tel. (7)3712-891374 
Fax (7) 3712-891674 

Singapore  (Rainer Herden) 
Tel. (65) 788 3816 
Fax (65)  788  7453 

Tokyo (Rainer Jahn, Wolfgang Dietrich) 
Tel. (81) 3-5572 7130 
Fax (81)  3-5572  7127 

Washington  D.C. (Peter Hans Keilbach) 
Tel. (1) 202-408 4900 
Fax(1)  202-408  4891 

Executive Management, Daimler-Benz Corporate Representative and Liaison Offices 

Key Figures of Major Subsidiaries of Daimler-Benz AG 

Principal Subsidiaries and Affiliated Companies of Daimler-Benz AG 

Principal  Subsidiaries and Affiliated  Companies of Daimler-Benz AG 

Note: 

Selected consolidated and  non-
consolidated  companies. 

Capital  ties  of principal  subsidiaries 
and  affiliated  companies shown  in 
the table on  page  73 as well as in 
the  subsidiaries  and  affiliates  list 
under section  313  of the  HGB 
(German  Commercial  Code). 

Ownership  percentages  relate  to  the 
relevant  parent  company. 

()  Capital  converted  into  DEM 

at year-end  rates. 

1)  Included  at equity. 

2)  Not  consolidated. 

3)  As  of 02/29/1996. 

4)  Via  intermediate  holdings. 

5)  Consolidated  pro  rata. 

6)  Voting stock 87.5 %. 

Principal  Subsidiaries and Affiliated  Companies of Daimler-Benz AG 

Daimler-Benz in  Figures 

Daimler-Benz in  Figures 

1)  Including allocations authorized  by the Annual  General  Meeting and  profit carried forward as unappropriated  prol 
2)  Excluding dividend;  including equity portion contained  in equity reserve. 
3)  Excluding influences from the financial  services  business  (from  1987 on). 
4)  Long and  medium-term provisions as well as long and  medium-term  liabilities. 
5)  Intangible assets, property,  plant and equipment,  long-term financial  assets; excluding leased vehicles 

(from  1987 on)  and  non-current assets taken  over from  newly acquired subsidiaries. 

6)  From  1991  on cash flow from business activities. 
7)  Consolidated values of Dornier and  MTU  included in group revenues. 
8)  Due to  non-recurrent  income  and  expense  items  not  comparable with  other years. 
9)  From  1994 on income taxes. 
10)  Excluding extraordinary income of DM  4,490  million. 
11)  For our stockholders who are taxable in  Germany. 
12)  Allowing for increases in  capital  stock  (retroactive  adjustment). 

Daimler-Benz in  Figures 

The  Daimler-Benz Share 

In  1995,  the development of the  Daimler-Benz share was characterized 
above all  by the negative  profit prospects and the announced  streamlining 
of the group  portfolio. The capital  markets  have  responded  positively to our 
decisions to  increase our concentration  on  core competencies and  divest 
loss-making activities. 

Stock  Exchange Trend 

The  development of the  major inter 
national stock exchanges varied widely 
in  1995. While New York and London 
were up by at least a third, or 20%, 
setting record highs, the price level 
remained unchanged on the Japanese 
market. Although the performance of 
the 30 issues listed on the German 
stock index (DAX) was positive at  7%, 
it failed to meet expectations. The 
reasons were twofold: the development 
of exchange rates affected  most German 
companies  unfavorably and the collect 
ively bargained wages were generally 
perceived as too high. In late March 
the DAX fell to the year's lowest level at 
1.911  points. Two prime rate reductions 
to encourage the stabilization  of the 
financial markets and a lower rate of 
return in the bond market then led to 
a price rally, with the index reaching the 
historic high  2.317 points by mid-Sep 
tember. At year-end the DAX was at 
2.254 points as compared to  2.107 
points at the end of 1994. 

he  Daimler-Benz Share 

A general recovery or prices set 
in with the beginning of 1996.  Based 
on the low interest rate, the stable U.S. 
dollar and confidence in a recovery 
of the economy in the second  half of 
the year, the DAX surpassed the  1995 
record by 10% in February 1996, 
reaching 2.474 points. 

The  Daimler-Benz Share 
on the Stock Markets 

In  1995, the price development of 
Daimler-Benz stock  was  predominantly 
shaped by the negative results expected 
for the year under review. At year-end, 
the price was at DM  724, representing 
a 5% decrease from the closing rate for 
1994. 

In early 1996, our stock profited 
from the generally upbeat market trend. 
Our announcement in January  1996 that 
we will be discontinuing our support 
of Fokker and  implementing the final 
restructuring of AEG led to another 
surge in prices. At the end of February, 
Daimler-Benz stock closed at DM 
812.30. At 12.2%, the increase over the 
closing rate for 1995 was higher than on 
the DAX, which increased by 9.7%. 
The value of transactions on the 
eight German  securities exchanges 
was lower than in the previous year. The 
same applied to sales of Daimler-Benz 
shares. And yet, in terms of volume, our 
stock was still among the most heavily 
traded securities. With a market value 
of DM  159 billion, our stock was the 
volume leader on the German stock 
markets; this figure represents 10% of 
all German shares. As one of the major 
forces on the German stock exchange, 
we were also included in the electronic 
trading system IBIS. 

Aside from being traded on the 
German stock markets, options on 
Daimler-Benz shares are traded on the 
German futures market (DTB). Some 
1.2  million  contracts for Daimler-Benz 
shares were placed in the past year, 
making Daimler-Benz one of the three 
volume leaders on the DTB. 

Some two-thirds of our capital stock 

is widely held. Deutsche Bank holds a 
24.4% share; the second-largest share 
holder is the government of Kuwait, 
holding just under 13%. Stella Automobil-
Beteiligungsgesellschaft, which  held 
a 12.3% share, was merged with our 
corporation in March 1995. With a 
market value of DM 41.7 billion (end of 
February  1996) and  more than 450,000 
shareholders, Daimler-Benz is one of 
Germany's  largest  public  corporations. 

Development of a  Daimler-Benz 
Stock  Portfolio 

What is decisive for the return on a 
stock  portfolio is first and foremost the 
price of the share when the investment 
is made. Based on the high fluctuation 
margin of Daimler-Benz stock, its per 
formance for German  investors varies 
greatly among the three, six and twelve-
year periods we traditionally postulate. 
Because of the favorable  price 
situation in early 1993, a German mark 
investor achieved an average return of 
16.2% in approximately three years. For 
a twelve-year investment, the return was 
only 5.5%. These calculations are based 
on the assumption that the proceeds 
from the stock rights and the cash 
dividends (excluding tax credit) were 
always reinvested in  Daimler-Benz 
shares and that the investor made 
no additional payments. 

In addition to the eight German 
securities exchanges, our stock is also 
listed on nine stock exchanges outside 
of Germany: 

Conversion to 5  DM  par value stock 
In order to make our stock even 
more attractive, especially for private 
investors, we propose to the Annual 
General  Meeting that the par value of 
the stock be lowered from DM  50 to 
DM  5. This would at the same time 
lower the former high  barrier to variable-
price trading; in the future it would be 
possible to trade as few as  100 shares 
with a par value of DM 5 at the variable-
price quotations, instead of 50 shares 
with a par value of DM 50. 

In New York, Daimler-Benz stock 

Capital  Stock 

Our capital stock increased by 
DM 3.5 million to DM  2,568 million in 
1995 following the issuance of employee 
shares. Another DM  14 million have 
been approved for the issuance of ad 
ditional employee shares by early 1999. 
Because the remaining approved capital 
for capitalization  issues in the amount 
of DM 367 million will expire on June 30, 
1996, we are proposing at the Annual 
General  Meeting that it be replaced with 
another DM  500 million in approved ca 
pital. The simplified exclusion principle 
allowed by §  186 of the German Stock 
Corporation  Law for capitalization  issues 
is to be adopted at the same time. An 
additional DM 300 million in authorized 
but unissued capital has been approved 
through  1999. This gives us the opport 
unity to  issue warrant or convertible 
bonds for a total nominal amount of 
up to DM 2 billion. 

is traded in the form of American 
Depositary Shares (ADS); in Singapore, 
the shares are referred to as Singapore 
Depositary Shares (SDS). In both in 
stances, the value of each is one-tenth 
of a common German share at a par 
value of DM 50. 

As on the German stock markets, 

volume trading of our stock  decreased 
in the international markets too in  1995, 
with trading down by 17% to  16.3 million 
shares. Once again, the heaviest volume 
was far and away in London and New 
York. 

Investor  Relations 

With the letters to our shareholders, 

interim reports, press releases and 
annual reports, we regularly update 
our shareholders on  developments at 
Daimler-Benz. We satisfy the additional 
information  requirements  of institutional 
investors and financial  analysts with 
round-table conferences and  corporate 
presentations. As in previous years, we 
gave corporate presentations in several 
important stock markets in  1995. All of 
these activities are geared at reinforcing 
the confidence of our shareholders, 
potential investors, analysts and port 
folio managers within  our company, 
and they encourage more diversified 
holdings of our stock among inter 
national investors. 

Some  6,700 shareholders, 

shareholder representatives and  guests 
attended our Annual General  Meeting on 
May  24,  1995.  This  turnout  represented 
71 % of the subscribed capital. 

The  Daimler-Benz Share 

Notes to the  Reconciliation  of Consolidated  Net Income/Loss 
and Stockholders'  Equity to U.S.  GAAP 

Securities 

Under German accounting princip 
les, securities are valued at the lower of 
cost or market. In contrast, U.S. GAAP 
requires that securities be marked to 
higher market value. The changes in the 
market value are recorded either directly 
in the statements of income or in the 
stockholders' equity. 

Other Valuation  Differences 

Additional  differences  between 
German and American accounting 
methods  may occur with  respect to 
inventories,  minority interests and 
leasing activities. 

Deferred Taxes 

In the German consolidated financial 

statements, deferred tax assets result 
primarily from elimination entries affect 
ing net income. According to U.S. GAAP, 
future advantages from  (temporary)  dif 
ferences between tax and  book values 
and from tax losses carried forward are 
also taken into consideration. 

Appropriated  Retained  Earnings: 
Provisions,  Reserves and 
Valuation  Differences 

U.S. accounting principles by far do 
not allow provisions and  reserves to the 
same extent as the German Commercial 
Code.  Non-recognized provisions and 
reserves have to be eliminated, which 
has an effect on net income as well 
as stockholders' equity. According to 
U.S. GAAP, the stockholders' equity 
increased for that reason alone by 
DM  5.3 billion in  1995. The changes 
not only affected  provisions but also 
property, plant and equipment, net 
inventories and receivables. We use the 
term "appropriated retained earnings" to 
disclose to the American  investors that 
such  retained earnings are not available 
for distribution as dividends. This term 
also establishes a bridge between the 
two  different accounting cultures. 

Long-Term  Contracts 

Customer revenues and  cost of sales 

are recorded under German  law in ac 
cordance with the completed  contract 
method, whereas U.S. principles gene 
rally require that the  percentage of 
completion method be used. The 
majority of contracts within the group 
require partial prepayment as well as 
partial  recognition of profits based  upon 
payments received.  Contracts of this 
nature are also customary in the  U.S.A., 
and are recognized  under its accounting 
regulations. The resulting differences 
are therefore not material. 

Goodwill and  Business Acquisitions 
Under German accounting regu 
lations, goodwill can be offset against 
stockholders' equity, or capitalized and 
amortized  generally over the expected 
useful life, which in Germany ranges up 
to 20 years. Under U.S. GAAP, goodwill 
must be capitalized and amortized 
over a period not exceeding 40 years. 
The expenses of 1995 are based on 
additional amortization of such goodwill 
that must be taken in accordance with 
U.S. GAAP. 

Deconsolidation 

Under German accounting princip 
les, a company can be deconsolidated 
once the majority of the shares have 
been sold. According to U.S. GAAP, 
however, a leasing company of which a 
majority interest has been sold to non-
group entities  must  remain  consolidated 
until the economic  risks and  rewards 
have been fully transferred. 

Pensions and Other 
Postretirement  Benefits 

According to U.S. accounting prin 
ciples, the determination of provisions 
for pensions is based, among other 
things, on anticipated increases in 
wages and salaries. The calculation is 
not based on a discount rate of 6%, 
which is applicable under German Tax 
Law, but instead, on the interest rate of 
the countries involved.  Another differ 
ence  relates to the requirement that 
health care costs for retirees be 
actuarily calculated and accrued 
for in the U.S.A. 

Foreign Currency Translation and 
Financial  Instruments 

Unrealized profits and losses 
related to the valuation of amounts 
denominated in foreign currencies and 
to financial  instruments are treated 
differently in the two accounting 
systems. Under German law, according 
to the imparity principle, only unrealized 
losses are to be recorded, whereas 
under U.S. GAAP, as well unrealized 
profits must be recognized. 

slotes to the  Reconciliation  of Consolidated  Net  Income/Loss and  Stockholders'  Equity to  U.S.  GAAP 

Publications for Our Shareholders: 

Bajance Sheet Press Conference: 

Daimler-Benz Annual  Report 
(German, English and French) 
Form 20 F 
(English) 
Mercedes-Benz Annual  Report 
(German and English) 
AEG  Daimler-Benz Industrie Annual  Report 
(German and English) 
Daimler-Benz Aerospace (DASA) Annual  Report 
(German and English) 
Daimler-Benz InterServices  (debis) Annual  Report 
(German and English) 
Daimler-Benz Interim  Reports for 1st,  2nd &  3rd  Quarters 
(German, English and French) 
Disk with  Financial  Information 
(English; editable MS EXCEL tables) 

The above publications can be requested from: 

Daimler-Benz AG 
Dept. PWV 
70546  Stuttgart, Germany 
Tel/Fax: 49-711-17-9  22  87 

Additional  information on  Daimler-Benz is available 
on the  Internet at http:\\www.daimler-benz.com. 

Investor Relations: 

Daimler-Benz AG, RKI 
Tel:  49-711-17-9 22 83 or 9 22 61 
Fax:49-711-17-9 41  09 

April 11, 1996 
10:00 am 
Liederhalle 
Stuttgart, Germany 

Annual General Meeting: 

May 22, 1996 
10:00 am 
Hanns-Martin-Schleyer-Halle 
Stuttgart, Germany 

Daimler-Benz will be reporting on the 
first quarter of  1996  at the  Balance 
Sheet Press Conference on April  11, 
1996, on the first six months with 
a semi-annual report published on 
August 29,  1996, and on the first 
nine months in  mid-November  1996. 

Conception and Content: 
Daimler-Benz AG, RKB 

Layout: 
Mercedes-Benz AG,  BS/M 
Daimler-Benz AG, KOM/U 

Typesetting and Separation: 
Fotosatz Schmidt+Co., Weinstadt 

Printing: 
Bechtle-Druck,  Esslingen 

This report has been printed on 
environmentally friendly  paper 
bleached without the  use of chlorine.