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Debenhams plc
Annual Report 2015

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FY2015 Annual Report · Debenhams plc
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ANNUAL REPORT  
& ACCOUNTS 2015

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WHO WE ARE

We are a leading international multi-channel brand with a proud British heritage, 
trading from 248 department stores across 27 countries, and available online 
in more than 60 countries.

We give our customers around the world a unique, differentiated and exclusive 
mix of own brands, international brands and concessions.

WHAT WE DO

HOW WE DO IT

We have a flagship digital store and great shops in prime locations in which we sell 
outstanding and innovative product. We offer our customers good value at fair prices 
with excellent customer service. We continue to provide what customers want, when, 
where and how they want it, staying in tune with a rapidly changing marketplace.

OUR BUSINESS MODEL

We aim to create value for shareholders by serving our customers well, with a clear 
understanding of what they want, supported by our expertise in how to develop, 
source and sell products through the channel that best meets their needs.

 1. CHANNELS
Giving our customers more ways 
to browse, discover and buy

2. CUSTOMERS
A family department store 
with something for everyone

Debenhams trades through 248 department stores 
across 27 countries, and is available online in more than 
60 countries. In the UK one third of sales are from customers 
who shop more than one channel, with more than a quarter 
of UK online orders via click & collect and more than 40% of 
online orders via mobile. Overseas, as well as continuing to 
expand in new and existing markets, we are launching local 
language and local currency websites. We are continuing 
to invest to give top quality service whichever channel 
customers wish to use.

One in four of the UK population visits our stores 
each year and we are a destination for beauty, gifts and 
occasionwear. We have a broad demographic appeal, 
which is a key strength, and our well known promotions 
remain as popular as ever. Via our flagship digital store, 
as well as our franchise and owned stores overseas, 
customers around the world can access an even 
wider choice of products and services.

Store numbers

UK Customer profile by age (%)

  UK 
   Own operated 
international (Republic 
of Ireland, Denmark) 
   Franchised 
international 

161

17

70

  18-24 
  25-34 
  35-44 
  45-54 
  55-64 
  65+ 

Sales by channel (%)

UK Customer profile by demographic (%)

  Online* 
  In store 

14%
86%

*  Restated for online returns to stores.

  AB 
  C1 
  C2 
  DE 

12%
17%
19%
20%
14%
18%

35%
31%
19%
15%

 
 
 
 
 
 
 
 
 
3. PRODUCTS
Unique, differentiated 
and exclusive products

4. SUSTAINABLE GROWTH
A 200 year old business 
that is here to stay

We have a unique proposition with our combination 
of exclusive brands, designer brands and international 
brands across multiple product categories, offering 
choice and innovation across fashion, accessories, beauty 
and homewares. Our stable of concession partners offers 
an edit of the best of the high street. We have a strong track 
record in brand development: our own brands, including 
Designers at Debenhams, account for around half our sales.

Debenhams has been part of the history of the UK high 
street for over 200 years and our business model is evolving 
to ensure that we are in good shape to be part of its future 
and to deliver sustainable growth for all our stakeholders. 
We are investing to support multi-channel international 
growth in tandem with our supplier and franchise partners; 
to support and develop our people to provide the leaders 
of the future; and to meet our customers’ expectations that 
our products are produced in a sustainable and ethical way.

Sales by brand type (%)

Our brand sourcing by country (%)

  Core own brands 
  Designer own brands 
  International brands 
  Concessions 

28%
16%
31%
25%

  China 
  India 
  Bangladesh 
  Vietnam 
  Kampuchea 
  Turkey 
  Romania 
  UK 
  Other 

43% 
14%
12%
6%
6%
4%
4%
3%
8%

Sales by category (%)

Breakdown of capital expenditure (%)

  Womenswear 
  Menswear 
  Childrenswear 
  Lingerie 
  Accessories 
  Beauty 
  Home 
  Food services 
  Other 

16%
14%
9%
6%
14%
25%
12%
3%
1%

  New UK stores 
  UK modernisations 
  UK maintenance 
  International 
  Group systems 
  Other 

13% 
10%
17%
5%
45%
10%

    
 
 
 
 
 
 
 
 
FINANCIAL HIGHLIGHTS

Gross transaction value 

£2.9bn

Profit before tax

£113.5m

Net debt

£319.8m

STRATEGIC HIGHLIGHTS

Full price sell-through

+7%

Online sales growth

11%

UK click & collect

26%

of online orders

SHAREHOLDER RETURNS

 Basic earnings per share 

7.6p

Dividend per share 

3.4p

Chairman’s letter 
Chief Executive’s report 
Market context 
Our strategy 
Strategy in action 
Risk review  
Principal risks and uncertainties 
Key performance indicators 
Financial review 
Resources, relationships  
and sustainability 

Chairman’s introduction 
Board of directors 
Corporate governance report 
Nomination Committee report 
Audit Committee report 
Directors’ remuneration report 
Directors’ report 
Statement of directors’  
responsibilities 

2
4
7
8
10
20
22
28
30

34 

40
42
44
50
52
56
82

85

94 
95

86 
93

Independent auditors’ 
report to the members of 
Debenhams plc (Group) 
Consolidated income statement 
Consolidated statement of  
comprehensive income 
Consolidated balance sheet 
Consolidated statement of  
96 
changes in equity 
97
Consolidated cash flow statement 
Notes to the financial statements 
98
Five year record income statements  138
Five year record balance sheets 
139
Independent auditors’ 
report to the members of 
Debenhams plc (Company) 
Company balance sheet 
Notes to the Company 
financial statements 

140
142

143

Store list 
Glossary and references 
Additional information 

151
152
153

1

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39Governance 40-85Financial statements 86-153CHAIRMAN’S 
LETTER

Delivering sustainable shareholder returns

“ A YEAR OF 
STRONG CASH 
GENERATION”

2

DEAR SHAREHOLDER
2014/15 has been a year of good 
profit performance and strong cash 
generation, as the management focused 
on delivering progress in the strategy to 
develop a leading international multi-
channel brand. 

In particular, over the past year there 
is clear evidence that the business has 
made a step forward in online service, 
which our multi-channel growth supports; 
our market share has improved despite 
tough competition, which reflects our 
compelling customer offer; our refocused 
promotional strategy has underpinned 
growth in full price sales; and we continue 
to drive growth internationally despite 
foreign exchange headwinds.

Our strategy
We are continuing to evolve our 
business model to ensure that the 
Group remains competitive, effective 
and successful within changing markets, 
and that our infrastructure is best-in-
class in order to support international 
multi-channel growth. The pillars of our 
strategy – delivering a compelling 
customer proposition; focusing on UK 
retail; increasing availability and choice 
through multi-channel; and expanding 
the brand internationally – remain 
central to the creation of shareholder 
value and are enabled by continuing 
investment in operational effectiveness. 

An explanation of our strategy and 
the progress we have made in 2014/15, 
together with a discussion of how we 
manage risk and integrate a sustainable 
approach across our activities, is shown 
on the following pages.

Our finances
During the year we have made 
considerable progress in cash 
generation and having diversified 
our funding sources last year, we 
continue to have flexible and 
sustainable financial resources. 

As a result of good cash flows, we have 
reduced our leverage from 1.6 times net 
debt/EBITDA to 1.3 times at the financial 
year end. With 90% of UK trading space 
either in new or recently modernised 
stores, our UK store business is well 
invested. The Group is continuing with 
a systems investment programme to 
support its multi-channel growth both 
in the UK and overseas.

Our dividend
Debenhams is a cash generative 
business and the board has decided 
to maintain the total cash dividend at 
3.4 pence per share for 2015. As part 
of the capital structure discussion, the 

Debenhams plc Annual Report & Accounts 2015board has reviewed its dividend policy 
and intends to adopt a progressive 
dividend policy as earnings increase 
and dividend cover is rebuilt over time.

Our board
Michael Sharp has been Chief Executive 
of Debenhams since September 2011 and 
it has always been his intention to serve a 
five year term. Michael is now two months 
into his fifth year and has indicated this is 
the right time for the board to commence 
a succession planning process so that he 
can step down some time in 2016. 
Michael will remain in post during the 
Christmas trading period and into 2016 
and will assist the board in the process of 
identifying his successor. This process 
will evaluate internal and external 
candidates and Michael has agreed 
to remain in post to ensure an orderly 
and smooth handover to his successor.

On behalf of the board I would like to 
thank Michael for continuing to lead 
Debenhams through a crucial time of 
change in retailing and for the good 
progress the Company has made 
under his leadership. He has worked 
enormously hard to develop the 
Company’s strategy and the benefits 
of this are really starting to show in the 
results. I am pleased Michael will remain 
with us until we have appointed a suitable 
replacement and will help facilitate an 
orderly succession process. The board is 
confident we have a clear and effective 
strategy and when Michael steps down, 
he will leave Debenhams in a strong 
position to compete and deliver 
long-term sustainable growth.

There have been a number of changes to 
the board in 2015. 

Debenhams welcomed our new Chief 
Financial Officer, Matt Smith, to the 
board on his appointment in January. 
Matt has excellent retail experience at 
both Mothercare plc and Home Retail 
Group plc. Terry Duddy, former 
Chief Executive of Home Retail Group 
plc, was appointed an independent 
non-executive director in April. Terry’s 
long and distinguished career in retail 
ensures that his experience and expertise 
will be a great addition to the board.

Sophie Turner Laing stood down as an 
independent non-executive director on 
the expiry of her second three year term. 
Sophie’s input during her six years’ 
service on the board of Debenhams has 
been extremely valuable. We are very 
grateful to have had the benefit of her 
insight and support and wish her well 
in her future endeavours.

Dennis Millard has agreed to stand 
for re-election by shareholders at the 
January 2016 Annual General Meeting 

(“AGM”) before stepping down from 
the board at some point in 2016. He 
will provide continuity and balance 
to the composition of the board given 
his exceptional knowledge of and 
commitment to the business and will assist 
in the Chief Executive succession process. 

Dennis would not be considered 
independent as a result of his nine 
years as a member of the board, so 
in the interests of good governance, 
he has agreed to stand down as 
Senior Independent Director, as chair 
of the Remuneration Committee and 
as a member of the Audit Committee. 

As a result Terry Duddy will be 
appointed Senior Independent 
Director, and Martina King will 
become chair of the Remuneration 
Committee. These appointments 
will take effect on 14 January 2016, 
subject to shareholders approving 
the respective directors’ election/
re-election at the AGM.

Our people
We take the board’s role in establishing 
the culture and values of the Company 
very seriously. I am impressed with 
progress in both staff engagement 
and setting goals for our employees, 
so that all can see and be rewarded 
for the part they play in driving the 
performance of the business. More 
detail can be found on the way our 
organisation is continuing to evolve 
and how we are developing the next 
generation of leaders for Debenhams 
within the resources, relationships 
and sustainability section.

On behalf of the board, I would like 
to offer all of our people my gratitude 
for their hard work and dedication that 
has helped to deliver a successful year 
for the business in 2015. With their 
support and commitment we look 
forward to further progress in 2016.

NIGEL NORTHRIDGE 
CHAIRMAN
22 OCTOBER 2015

INVESTMENT CASE

Business model
We aim to create value for shareholders by serving our customers well, with a clear 
understanding of what they want, supported by our expertise in how to develop, 
source and sell products through the channel that best meets their needs. 

 Read more on the inside front cover 

Strategy
To be a leading international, multi-channel brand by delivering a compelling 
customer proposition and increasing availability and choice through our flagship 
digital platform and well invested, well located stores around the world. 

 Read more on page 8

Brands
We offer a unique, differentiated and exclusive mix of owned, international 
and concession brands. Our exclusive Designers at Debenhams ranges 
showcase internationally renowned British design talent. We are a market 
leader in premium beauty in the UK.

 Read more on page 11

Key performance indicators (KPIs)
The board assesses the performance of the business on a range of financial, 
strategic and sustainability key performance indicators, some of which are 
linked to the management performance share plan.

 Read more on page 28

Risks and how we manage them
The management of risk plays a central role in strategic planning and is 
systematised to ensure that the Group’s reputation is protected and the 
strategic and operational goals of the business can be delivered.

 Read more on page 20

Dividend policy 
Debenhams is a cash generative business. The board has reviewed 
the capital structure and intends to adopt a progressive dividend policy 
which is compatible with the investment requirements of the business. 

 Read more on page 32

3

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39CHIEF 
EXECUTIVE’S 
REPORT

Delivering on our strategic priorities

 Michael Sharp has been Chief 

Executive of Debenhams 
since September 2011. 
Here he discusses the 
progress we have made 

in 2015 in executing our strategy.

Q. Why did you announce on 
22 October 2015 that you intend 
to step down in 2016 after five years 
as Chief Executive?
It is a privilege to lead Debenhams and 
I am very proud of our achievements 
since September 2011. I believe 
Debenhams is now capable of 
competing in the ever changing and 
challenging world of multi-channel 
retailing. I accepted the job of Chief 
Executive with the intention of spending 
five years in the role and although it will 
be difficult to leave a fabulous company 
like Debenhams, now is the right time 
for the board to begin the process of 
identifying my successor. I will continue 
as Chief Executive throughout the 
Christmas trading period and into 
2016 until a suitable successor has 
been appointed and settled into the 
role. We have a strong and talented 
management team and I would like to 
thank them and our 30,000 colleagues 
for their continuing support, hard work 
and passion. I hope being transparent 
about my intentions will stop recent 
speculation becoming a distraction, 
allowing me and the Debenhams team 
to focus on delivering our strategy and 
the important Christmas trading period.

Q. How would you describe the 
Group’s performance in 2015?
I am pleased that having laid out our 
strategic priorities last year, we have 
delivered a good financial performance 
this year, with measurable progress 
against each of our key priorities. 
There is plenty more for us to do but 

4

the results we have achieved so far are 
encouraging. Highlights this year have 
been the fantastic job our staff did to 
deliver a successful peak trading period; 
the real step forward in multi-channel 
service; and improving market shares 
in all our major product categories. 

Q. Do you have the team and 
resources to deliver the strategy?
We have strengthened our senior team 
this year, with the appointment of Matt 
Smith as our Chief Financial Officer. Matt 
brings a wealth of experience from his 
time at Mothercare and Home Retail 
Group before that. We have an excellent 
senior team with a good blend of external 
and internal experience, which makes me 
confident in the delivery of our strategy. 
As far as resources are concerned, we 
have a well invested store portfolio, we 
are part way through a major systems 
upgrade to support our international 
multi-channel ambitions, we have the 
financial resources to invest to deliver 
sustainable growth, and of course, we 
have our colleagues who work so hard 
across the entire business. I am delighted 
that our “Your Voice” survey of employees 
has shown increased scores across a 
number of categories.

Q. How will you ensure that 
customers continue to be engaged 
by Debenhams’ proposition?
We put product at the heart of what we 
do in order to deliver breadth and choice 
to our customers. We know they want 
newness so we are continuing to invest in 
design and developing brands. Designers 
at Debenhams remains absolutely key to 
our proposition and I am delighted that 
we are able to inject fresh talents such as 
Savannah Miller and Giles Deacon this 
autumn, as well as introducing new 
products and services to give customers 
more reasons to visit our stores. 

Q. What progress have you made 
in refocusing promotional activity?
We know our customers love our 
promotions and they will continue to 
enjoy the events we are famous for, such 
as New Season Spectaculars and Blue 
Cross promotions. We have worked to 
differentiate our activities better and 
align the events to our customers’ 
mindset, taking out 17 promotional days 
across the year. We have invested in 
price in key categories – our “first price 
right price” strategy. As a result full price 
sales are up 7% over the year. Looking 
ahead, the trading calendar is now 
broadly as we want it and our focus is 
shifting towards maximising the effect 
of the events we have and driving full 
price sales on less stock.

Q. What best demonstrates the 
improvement in your multi-channel 
service compared with competitors?
We started behind our competitors in 
multi-channel, being set up with the 
infrastructure to support a UK department 
store business. The investment we have  
put behind our operations to serve our 
multi-channel customers better has taken 
us from behind the pack to top quartile. 
We have a profitable online business, which 
is optimised for mobile shoppers, and 
mobile is our fastest-growing channel. We 
have extended the cut-off times for next 
day delivery to home. Having launched our 
free next day click & collect service last 
autumn it now accounts for almost 30% 
of orders, and as our lowest-cost delivery 
channel which also brings customers back 
into stores we are delighted with progress. 
We are enhancing our offer further with the 
introduction of interest-free credit for larger 
purchases in time for peak alongside more 
service initiatives. There is plenty more for 
us to do in the coming months but we 
expect continuing progress in multi-channel.

Q. How will you support your store 
performance as spend shifts online?
The differences between channels 
are blurring. Stores are a key part of 
multi-channel shopping and we have 
a number of initiatives in train to define 
their role more clearly and ensure that 
they remain relevant to our customers. 
We identified space in our larger stores 
where we could improve performance 
by adding new products and services. 
We asked customers what they would 
like to buy from us that we were not 
already selling and as a result of their 
feedback we have been trialling a number 
of new offers in sportswear, younger 
fashion, casual dining and beauty services. 
We are pleased with progress and are 
moving from trial to roll-out of this 
programme. We are fortunate in that 
our stores are in great locations and by 
giving our customers more choice, 
more brands and more in-store services 
we are confident they will continue to 
be central to the customer experience.

Debenhams plc Annual Report & Accounts 2015“WE HAVE BUILT A 
STRONG PLATFORM 
FROM WHICH TO 
DELIVER LONG TERM 
SUSTAINABLE GROWTH”

Profit before tax

£113.5m

Increase in 2014/15 EPS

+7%

Mike Goring,  
Retail Director

Richard Cristofoli,  
Marketing Director

Suzanne Harlow,  
Group Trading 
Director

Peter Swann,  
Operations Director

Michael Sharp,  
Chief Executive

Matt Smith,  
Chief Financial Officer 

Ross Clemmow,  
E-commerce Director

Nikki Zamblera,  
Human Resources 
Director

 Read more on our Executive Committee on page 45

5

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39  
  
  
  
CHIEF EXECUTIVE’S  
REPORT CONTINUED

be sold outside of Debenhams, giving 
us another leg of growth.

market to remain competitive, we are 
in good shape to build on last year’s 
strong performance over peak trading.

Q. Is the infrastructure ready 
to cope with growth internationally 
and via multiple channels?
We are part way through a multi-
year investment programme that will 
deliver an infrastructure to support 
profitable international multi-channel 
growth. We are minimising risk by using 
tried and tested systems and phasing 
implementation of the programme. We 
have excellent warehousing facilities but 
investment in further automation will 
drive cost and service efficiencies in the 
future and support our expansion plans. 

Q. What are the key challenges and 
opportunities for the Group in 2016?
Having made good progress on 
our strategic priorities for 2015 I am 
moving the focus on for 2016. We have 
five new stores opening in the UK this 
autumn and we are making sure these 
are compelling, exciting and fun places 
to shop. Our Bradford store will be the 
only department store in this major 
city, which is among the top 30 retail 
markets in the UK. We have exciting 
new and extended brand offers, such 
as Nine by Savannah Miller, Hammond 
& Co. and Principles – which all feature 
in our “A match made in Debenhams” 
advertising campaign which has 
launched this season. Our space 
optimisation programme is moving 
from trial to implementation, and 
performance of our new brands and 
new concessions over the Christmas 
peak will be a key test of the strategy. 
We will have filled at least half the 
identified space by next spring. We 
now offer top quartile service for our 
multi-channel customers and there is 
plenty more to go for both in the UK 
and overseas. While we expect the 

Q. How can Debenhams continue 
to compete in a changing retail 
marketplace?
Rather than just looking to play 
catch-up with the competition we 
have thought hard about the skills, 
capabilities and investments needed 
to ensure Debenhams remains relevant 
and competitive for the foreseeable 
future. The decisions we are making 
about allocating our resources 
effectively are focused on how we 
can continue to add value for our 
customers, how we maintain the 
differentiation of our brand, and 
grow profitably across channels 
and geographies.

Q. What are your plans to deliver 
longer-term growth in the business?
In the UK our focus is to maximise the 
performance of our store portfolio and to 
exploit our opportunity within the channel 
shift online. As a one-stop shop for a 
broad choice of international and exclusive 
brands across fashion, accessories, beauty 
and homewares, we are in a tremendous 
position to drive multi-channel growth. 
Internationally we have the opportunity 
to drive growth via a number of different 
models, all of which are cost and 
capital-light. We expect to continue 
to generate good cash flow, giving us 
a strong platform to drive long-term 
sustainable growth for our shareholders.

MICHAEL SHARP 
CHIEF EXECUTIVE
22 OCTOBER 2015

Our exclusive 
Hammond & Co. 
collection from Savile 
Row tailor Patrick 
Grant was extended 
to 98 stores following 
its successful launch  
last year. 

Q. What are the key drivers for 
growth in international markets?
I see a number of potential drivers for 
international growth. Our store chain 
in Denmark, Magasin du Nord, is 
consolidating its market leadership and 
has delivered a year of exceptional 
growth. We expect continuing positive 
momentum this year. The Republic of 
Ireland remains a challenging market, 
but our teams are working hard to 
deliver a great customer experience. 
We continue to open franchise stores 
in both new and existing markets, with 
continuing opportunities in the Middle 
East, balanced by growth in newer 
regions in the Far East and Eastern 
Europe. We are testing new channels to 
market which have exciting longer-term 
prospects: this year we will offer some 
of our international online customers 
local language and local currency 
websites; we are entering Australia with 
a new multi-channel model; and 
following some successful trials we see 
potential for some of our own brands to 

6

Debenhams plc Annual Report & Accounts 2015  
MARKET CONTEXT

An independent view of the UK retail market background from 
Research Analysts at Deutsche Bank

MARKET CONDITIONS IN 2015
UK household cash flow trends appear to be very positive
Employment and consumer confidence are high, credit is 
available and non-discretionary items such as food and fuel 
are deflationary. Other positive factors include nominal wage 
growth, an increase in the tax free personal allowance and 
mortgage rates continuing at historically low levels. 

CUSTOMER SENTIMENT
Consumer confidence is high by historical standards…
Q1 recorded the highest ever level of the total number of people 
in work and nominal wage growth has accelerated since Q4 2014. 
These factors have translated into positive consumer confidence, 
which returned to a positive reading in January 2014, and has 
remained in positive territory.

More cash, the same spending
Despite this, the pace of total non-food retail sales growth has 
been fairly modest and certainly has not accelerated in step with 
household budgets. LFL sales growth has moderated since the 
first half of 2014, running at c+2%.

… with a greater appetite to make major purchases
Confidence to make major purchases has steadily strengthened 
and jumped to a record high in the latest survey (July 2015). 
However, the data show a widening gap in consumer confidence 
between higher income and lower income consumers. Lower 
income consumers tend to spend a greater proportion of their 
income, which may explain why sales have not been stronger.

Non-food retail sales vs spending power

Consumer confidence gap by income levels

16%

12%

8%

4%

0%

-4%

-8%

0
1

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Spending power YoY %* (LHS)

Non-food LFL (RHS)

4%

3%

2%

1%

0%

-1%

-2%

25%

20%

15%

10%

5%

0%

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3
1

3
1

3
1

r
p
A

l

u
J

t
c
O

4
1
n
a
J

4
1

4
1

4
1

r
p
A

l

u
J

t
c
O

5
1
n
a
J

5
1

r
p
A

(Source: CEBR, BRC, Asda Income Tracker) 

(Source: GFK)

Gap between lower and higher income consumers

SHOPPER TRENDS
Retail sales – price deflation persists
Volume growth in retail sales has decelerated from a peak in 
mid-2014, while price deflation has persisted. The non-food 
categories which have seen the sharpest level of deflation are 
clothing and electrical goods, according to the British Retail 
Consortium (“BRC”).

CHANNEL SHIFT
Depressed high street footfall
Taken together, data from BDO High Street Sales Tracker (which 
exclude online sales) and weak BRC store LFLs suggest weak 
footfall and continued share shift to online. Store-only LFLs have 
been the slowing channel. Fashion has been particularly weak, 
and the more buoyant homewares category has begun to slow. 

Clothing impacted by tough weather comparatives
Kantar Worldpanel data suggest the overall clothing market has 
been in growth so far in 2015, but that this has been driven by 
volume growth rather than average selling price. Temperatures 
have been materially below 2014 levels which inevitably affects 
spring/summer footfall and sales. The BDO High Street Sales 
Tracker indicates that monthly sales on the high street since 
August 2014 have generally declined year on year.

Alternative areas of consumer spending gaining
Data from Visa and Barclaycard suggest that total spending has 
been at a fairly constant growth rate rather than accelerating like 
household available cash flows. However, expenditure growth on 
leisure areas such as eating out and holidays has outstripped 
non-food and food retail.

BDO High Street LFL sales by category (%)

Online sales growth contribution to retail sales

22.5

17.5

12.5

7.5

2.5

-2.5

-7.5

3
1
n
a
J

3
1
b
e
F

3
1

3
1
r
p
A

3
1
r
y
a
a
M
M
Fashion

3
1
n
u
J

3
1

l

u
J

3
1
g
u
A

3
1

3
1

3
1

4
1
n
a
J

3
1
p
v
o
e
N
S
Homewares

c
e
D

t
c
O

4
1
b
e
F

4
1
r
a
M

8%
7%
6%
5%
4%
3%
2%
1%
0%
-1%
-2%

3
1

y
a
M

3
1
n
u
J

3
1

l

u
J

3
1
g
u
A

3
1
p
e
S

3
1
t
c
O

Store only LFL %

4
1
g
u
A

4
1
p
e
S

4
1

4
1

4
1

t
c
O

v
o
N

c
e
D

5
1
n
a
J

5
1
b
e
F

5
1
r
a
M

5
1
r
p
A

5
1

y
a
M

5
1
n
u
J

5
1

l

u
J

3
1

4
1

4
1

4
1

4
1
n
a
J

3
1
v
o
N

4
1
g
u
A
Space contribution %   Online contriubution to non-food growth %    

4
1
v
o
N

4
1
p
e
S

5
1
b
e
F

4
1
b
e
F

4
1
t
c
O

4
1
n
u
J

5
1
n
a
J

y
a
M

y
a
M

c
e
D

c
e
D

r
a
M

r
a
M

r
p
A

r
p
A

5
1

5
1

5
1

4
1

4
1

u
J

l

4
1
r
p
A

4
1
n
u
J

4
1

4
1

l

u
J

y
a
M
Lifestyle

(Source: BDO LLP High Street Sales Tracker)

(Source: BRC, Deutsche Bank estimates)

7

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OUR STRATEGY

At a glance

O p e r a t i onal effectiveness

n UK retail

g o
in
s
u
c
o
F

Incre
thr

a
sin

g

o

u

a

g

v

h

a

i
l

m

a

b

u

i

l

l

t

i

i

t

-

y

c

h
a
n
n
e
l

a
n
d
c
h
o
ic
e

DELIVERING A
COMPELLING
CUSTOMER
PROPOSITION

E

x

p

a

nding the brand   i n t e r

n ally

a ti o

n

Operational effec t i v e n e s

s

Risk management
Debenhams applies a regular 
and systematic approach to the 
management of risk in order to 
provide assurance that strategic and 
operational goals can be met and the 
Group’s reputation will be protected.

 Read more on page 20

Resources and relationships
Our model is underpinned by a series 
of relationships with stakeholders 
contributing to the long-term success 
and sustainability of our business.

 Read more on page 34

KPIs
The board assesses the performance 
of the business on a range of financial, 
strategic and sustainability indicators, 
some of which also form part of 
executive remuneration.

 Read more on page 28

Corporate governance
Debenhams’ leadership seeks to act 
responsibly and effectively, whilst 
demonstrating honesty, transparency 
and accountability, in order to 
encourage good behaviours 
throughout our business. 

 Read more on page 40

8

Strategic pillars

Delivering a compelling 
customer proposition

Priorities and delivery in 2015
•  We aimed to refocus promotional activity 

towards events we are famous for

•  We made changes to the promotional 
calendar to match customer mindset. 
We reduced the number of days on 
promotion in FY2015 by 17

•  As a result, full price sell-through has 

increased by 7% and we have reduced 
year end stock levels by 4%

Outlook in 2016
•  We will continue to focus on driving full 

price sell-through and to optimise trading 
within our promotions

•  We are planning more new and exclusive 
product, with some exciting product 
launches this autumn and an evolution 
of our effective “Found It” Christmas 
marketing campaign

•  We will build on our strong track record of 
brand development in order to maximise 
their potential

Risk awareness
•  In competitive markets it is vital to keep 

our customers engaged and to understand 
their concerns. Our customer insight team 
provides us with valuable intelligence to 
identify changes in customer priorities
•  We seek the best possible return from 
our marketing activity so we monitor its 
effectiveness across all channels and aim 
to leverage activity where appropriate

•  To maintain the flow of product, we 

depend on supply chain partners from a 
wide geographical diversity with whom we 
have close and collaborative relationships

Debenhams plc Annual Report & Accounts 2015 
 
 
 
Increasing availability 
and choice through 
multi-channel

Priorities and delivery in 2015
•  Our aim is to build a more competitive and 
more economic online business: we saw 
good progress in both sales (up 11.4%) and 
profits (EBITDA up 11.5%) this year

•  We continue to invest in our flagship digital 

store, with improved landing pages 
and navigation, taking a “mobile first” 
approach. As a result mobile penetration 
is now more than 40% of online orders
•  We have improved service levels by 

extending cut-off times for ordering for 
next day delivery, offering next day click & 
collect and lowering delivery charges

Outlook in 2016
•  We are aiming to achieve a market-leading 
service proposition and will make further 
strides this year through continuing 
improvements to website presentation 
and further service enhancements
•  By Christmas around half of concession 

orders will be eligible for next day delivery 
and click & collect services, and more will 
be enabled by year end. Separately, we will 
more than double the number of stores to 
150 that will be able to fulfil online orders 
from store stock

•  We expect the cost of fulfilment to reduce 
through a combination of more efficient 
service and improved cost recovery

Risk awareness
•  Peak trading places pressure on service 
levels but we traded successfully over 
peak in 2014 and have processes in place 
to minimise the risk of service failure

•  We have a good existing platform for our 
website and we are landing upgrades as 
we go, so as to minimise the risk of 
disruption to our customers

•  Similarly, we are using existing technology 
for key process improvements and these 
are staged so as to contain any 
performance shortfall

Focusing on UK retail

Priorities and delivery in 2015
•  We aimed to address the impact of the 
channel shift on our UK stores, focusing 
on ways to drive a better return from 
under-potentialised space

•  After identifying c.1 million sq ft we asked our 
customers what products they would like to 
buy from us to make better use of this space, 
in order to deliver improved profit densities

•  We have filled 35% of the 1 million 

sq ft with a number of trials that have 
included extending own bought ranges, 
introducing new and exclusive brands and 
concession partners and extending our 
branded food services offer

Outlook in 2016
•  We have moved from trial into roll-out with 
our space optimisation programme, and 
will have filled more than half the 
identified space by April 2016
•  Evidence from the trial phase has 

confirmed that the categories we have 
identified bring additional footfall and 
encourage higher spend in the stores
•  We are applying some of the principles 

we have established to higher performing 
space too. Our aim is to encourage dwell 
time in our stores and improve the in-store 
experience with service offers that cannot 
be replicated online

Risk awareness
•  We intend to maximise profit density 
in reallocated space, so we assess the 
costs and returns of replacing an existing 
offer, especially when replacing own 
bought product with a concession

•  We are aiming to add in categories where 
there is a lower risk of cannibalising our 
existing sales – identifying gaps in our 
offer or in the local catchment that a new 
brand or partner can fill

•  We have a long track record of dealing with 
concession partners and are managing the 
introduction of new partners to ensure 
that we are not unduly dependent on 
any one partnership

Expanding the brand 
internationally

Priorities and delivery in 2015
•  Constant currency performance showed 

good underlying growth, although 
adverse foreign exchange movements 
weighed on reported sales and profits 

•  Magasin du Nord delivered a strong 
like-for-like performance and has 
outperformed the Danish market. 
The Republic of Ireland held up well in a 
market that continues to be challenging

•  We opened a net two new franchise 
stores, taking the total to 70 and 
international online sales showed further 
good momentum from a low base

Outlook in 2016
•  We have a strong pipeline of franchise 

openings, with 11 contracted and a further 
13 under negotiation

•  Within our own-operated store base, we 
expect good momentum to continue at 
Magasin du Nord helped by market recovery. 
We continue to manage the Republic of 
Ireland tightly 

•  We have entered the Australian market 
with a new multi-channel model and 
expect to make further progress in 
developing new channels to market, both 
online – where we will open local currency/
local language websites in a number of 
markets – and via wholesale opportunities 
for certain brands, which offer a potential 
new route to growth

Risk awareness
•  Geopolitical risks are carefully considered 
before entering into any new market, and 
we have a long track record of working 
with franchise partners

•  With careful focus on capital allocation, we 
have maintained a capital-light model for 
overseas investment and our new routes 
to market will maintain that discipline

•  An important part of systems and 

infrastructure investment is to support 
efficient and low cost expansion in 
overseas markets

Operational effectiveness

Priorities and delivery in 2015
•  Whilst managing costs tightly, we continue 
to invest in operational and organisational 
effectiveness, with £60m of IT capital 
expenditure in FY2015

•  This investment is driving efficiency savings 
such as the integration of our cosmetics 
warehouse into existing infrastructure
•  By introducing daily store deliveries using 
our own fleet we were able to meet our 
next day click & collect service promise and 
make this route the lowest cost delivery 
channel for online orders

Outlook in 2016
•  We will make a significant step forward in 
FY2016 as we move to a single warehouse 
management system

•  This will enable us to improve stock 

Risk awareness
•  As with any systems programme, there 
are execution risks; we are using an 
established platform and market-leading 
providers

availability, whilst simultaneously reducing 
stockholding, driving both cost and 
revenue benefits

•  We are actively working to minimise risk 
to stock flows as we move to a single 
warehouse management system

•  In FY2016, as a result of our platform 

investment, we will launch local currency 
websites and localised online content in 
a number of international markets

•  Across our supply chain we maintain multiple 
sourcing routes and constantly monitor our 
partners’ activities to identify and act on any 
concerns at an early stage

9

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39STRATEGY  
IN ACTION

 DELIVERING A 
 COMPELLING 
 CUSTOMER 
 PROPOSITION

 Refocusing our approach 
 to promotions

 I n 2014/15 we set out a strategic 

priority to refocus our approach to 
promotions and we have made 
further progress. Our customers love 
our promotions. It is part of our 
business model to hold regular events 
such as our Spectaculars and Blue Cross 
Sales. It is what we are known for and 
they will continue to form an important 
part of our strategy.

But our customers told us there were 
too many events and they weren’t 
always distinctive enough. And running 
the business with too much stock meant 
we were incurring too much markdown. 
As a result, we have focused on the 
events we are known for and we have 
changed the timing of some events 
to align them more closely with our 
customers’ mindset. 

Over the past year we have reduced 
the number of days Debenhams is on 
promotion by a further 17 days; total 
days on promotion since we started 
the process have reduced by 42. As 
planned, our stock levels ended the 
year down 4.1%. 

First price, right price
At the same time we have reviewed 
our pricing to ensure our prices were 
competitive. We identified some 
product categories in childrenswear, 
menswear and home where there was 

an opportunity to realign our price 
architecture. We invested 30 basis 
points (“bps”) of gross margin in pricing 
in these product areas and have seen a 
positive response in terms of full price 
sales and market share. 

As a result of these actions we have 
increased full price sell-through in 
2014/15 by 7.1% and we have reduced 
markdowns by 90 bps. Our latest 
customer surveys tell us that we are 
continue to offer great quality and value 
for money and we have increased our 
market share in all key categories since 
we anniversaried our change in 
promotional stance, according to 
Kantar Worldpanel data. 

Black Friday, which is becoming an 
integral part of the pre-Christmas 
trading calendar for retailers, works well 
with our existing promotional calendar, 
and we traded it successfully and 
profitably in 2014.

Outlook in FY2016
For the next financial year, we believe 
most of our work relating to the 
promotional calendar is complete. 
However, we will aim to reduce the level 
of participation in our promotions 
further and to optimise promotional 
trading. Part of our promotional refocus 
involves looking at how we differentiate 
more clearly between prime trading and 
promotions whilst delivering our new 
product launches more effectively. 

We are planning more exciting and 
exclusive new product, such as our new 
Designers at Debenhams launch this 
season, Nine by Savannah Miller, and 
Giles Deacon’s range for our Edition 
concept. Both of these launches 
adopted a multi-channel marketing 
strategy and have successfully linked 
in to our autumn “A match made in 
Debenhams” campaign. For Christmas, 
we will build on our successful “Found 
It” campaign launched last year.

Debenhams has a strong track record 
of developing brands and we see 
opportunity to exploit the potential of 
some of our “power brands”. A number 
of our private label brands generate 
annual turnover in excess of £100 million 
each and we are looking at ways to grow 
these both within our own stores and 
via other channels. We are already 
selling some of our own brands, such 
as Faith, and Designer brands Floozie 
by FrostFrench and Star by Julien 
Macdonald, via third party websites 
both in the UK and overseas.

We expect to make further progress in 
increasing full price sell-through and 
reducing markdowns in 2015/16, while 
continuing to deliver a compelling 
customer proposition.

Nine by Savannah 
Miller launched in 
August 2015; 
Hammond & Co. 
by Patrick Grant has 
been extended to 
more stores.

Fewer days on promotion 

17

Full price sell-through

+7%

Giles Deacon has 
designed a capsule 
range for our 
Edition brand.

11

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39  
  
STRATEGY  
IN ACTION

LOW RES

 INCREASING 
 CHOICE THROUGH 
 MULTI-CHANNEL

 Building a more 
 competitive and 
 more economic  
 online business

 O ur ambition is to grow our 

multi-channel business, 
so that online sales reach 
around 30% of our UK 
gross transaction value, 

from less than 20% at present. The online 
business is already profitable but our 
plan is to make it both more competitive 
and more efficient. We have invested 
in our flagship digital store and in our 
customer service systems to support 
online ordering, which has resulted in 
strong progress in 2014/15 in both sales 
and profit.

As a result of the increasing inter-
change between channels, and in line 
with other department stores, we have 
adjusted online sales and profits in this 
and prior years to include those items  
ordered online but returned via the 
store channel. This has no impact on 
statutory reported results. On this 
basis, online sales grew 11.4% in 
2014/15.

Delivering a flagship 
online experience
We migrated onto our IBM Websphere 
platform in 2013 and in the last financial 
year we have made significant progress 
in improving the online customer 
journey. Debenhams.com is consistently 
in the Top 10 most visited non-food 
retail websites, according to Hitwise. 

We have improved landing pages and 
navigation in key categories, such as 
furniture, childrenswear, and most 
recently some categories in womens-
wear. This is both to deliver a more 
intuitive browsing experience – such as 
online furniture displays by roomset, or 
stronger brand presentation in clothing 
– and to allow cross-category 
presentations focused on key calendar 
events, such as Christmas, Mother’s 
Day, Holiday Shop and Back to School. 

Our mobile and tablet first approach 
drives everything we do in multi-
channel. More than 40% of online sales 
now come from mobile devices. Our 

redesigned checkout has also 
contributed to improved conversion 
rates up 10% year-on-year.

Seamless service via any channel 
The service we offer to our online and 
multi-channel customers has been 
substantially improved in the last 12 
months. In October 2014, we introduced 
a next day click & collect service from 
stores; we extended order cut-off times 
both for click & collect and next day 
delivery; we introduced nominated day, 
weekend and evening deliveries; and we 
extended our Endless Aisle fulfilment-
from-store option. 

As a result we traded strongly over 
peak, with click & collect increasing its 
penetration to almost 25% of orders 
and next day services accounting for 
almost half of our online sales in the 
seven days leading up to Christmas.

premium delivery services increasing 
32% over the year. This improvement 
contributed to 11.5% growth in online 
EBITDA in 2014/15.

Outlook in FY2016
We believe that, from being behind 
the curve in multi-channel customer 
service relative to our competitors, the 
investments we have made have taken 
us into the top quartile of industry 
service. We are rolling out further service 
improvements ahead of peak trading to 
ensure that we maintain the momentum 
we have seen in the past 12 months.

We are launching interest-free credit to 
help our customers spread the cost of 
their larger purchases. We have already 
extended our order cut-off times 
further, to 9pm for next day click & 
collect, and to midnight for next day 
evening delivery.

We have made further progress in 
the balance of the year, with more 
competitive charges for next day 
delivery to home; a further roll-out 
of in-store service counters; Endless 
Aisle extension to 150 stores; and 
penetration of click & collect has 
continued to increase.

Click & collect is the lowest cost option 
for us to get product to customers. 
Our service is free and due to our daily 
deliveries to store via our own delivery 
fleet, we now have the infrastructure in 
place to leverage growth in orders. We 
have been trialling ways to encourage 
our customers to spend more in store 
while they are collecting their parcels, for 
example by offering vouchers to spend 
in stores. Over the year click & collect 
accounted for 26% of online orders and 
we expect the penetration to continue 
to grow towards industry averages. 

Our concession partners are also 
working with us to meet our delivery 
promises and by the Christmas peak 
around half of concession orders will 
be eligible for next day click & collect 
and next day delivery services.

And our overseas online customers in 
a number of European countries will 
have the opportunity to order from 
local currency-denominated websites 
with localised content this autumn, 
with local language sites to follow.

Online sales growth 

11%

Click & collect penetration

We have also made good progress 
in our objective to achieve higher 
recovery of fulfilment costs, with 

26%

We are taking a “mobile  
first” approach to all 
website improvements.

Online orders from 
mobile devices are 
now more than 40% of 
the UK total.

Stronger brand 
presentation 
and improved 
landing pages.

13

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39  
  
  
STRATEGY  
IN ACTION

 FOCUSING  
 ON UK 
 RETAIL

 Driving a better  
 return from stores

Our findings from talking to our 
customers clearly showed what other 
product areas they would like to buy 
from us. This led us to establish new 
concession partnerships with Sports 
Direct, Monsoon Kids, Danish group 
Bestseller – for their younger fashion 
brands Only and Jack & Jones – and 
BHS Lighting, among others. These all 
offer product that is complementary 
to our existing brands. 

We have also added some exciting new 
branded food service offers with Costa 
Coffee, Patisserie Valerie, Joe & The 
Juice, Insomnia, Chi Kitchen and Ed’s 
Easy Diner. Customers who use one 
of our in-store dining options spend 
significantly more time and money in 
Debenhams than those who do not.

By the end of the financial year, we had 
added new offers into 350,000 sq ft, 
35% of the space we identified as part 
of this programme. Initial results have 
been sufficiently encouraging to move 
to roll-out from trial stage with a 
number of our new partners. 

Outlook in FY2016
We continue to explore new product 
categories, in order to offer more 
choice to customers through products 
and services that are complementary 
to our existing offer. With encouraging 
progress to date in improving profit 
densities, we are identifying 
opportunities to apply the lessons 
learned to our more productive space 
and to our new stores as well. 

For example, we had originally planned 
to open our Bradford store with just 
one dining offer, but as a result of the 
feedback from customers and the 
findings of our space programme, the 
store will launch with three – giving our 
customers a choice of casual dining 
options in the city centre. 

By April 2016, as planned, half of 
the 1 million sq ft under the space 
optimisation programme will have 
been reallocated through our various 
initiatives. The changing nature of the 
retail marketplace is creating a variety 
of opportunities with new potential 
partners and we remain extremely 
confident of reallocting the balance 
of the identified space.

 O ur stores remain 

central to our customer 
proposition. We have 
modern stores in prime 
locations and one in four 
of the UK population visits Debenhams 
every year. Our destination departments 
including beauty, gift and occasionwear 
remain central to our customer 
proposition. And this autumn we are 
opening five new stores, in Rugby, 
Wandsworth, Beverley, Bradford 
and Newport, taking our UK chain 
to 166 stores. The shift in the UK retail 
marketplace towards online shopping 
has presented us with both challenges 
and opportunities. We have challenged 
our store teams to identify inefficient 
space in our existing stores and we have 
investigated different ways to achieve 
a better return on this footage, which 
represents just under 10% of our 
total UK footage at approximately 
1 million sq ft.

We asked our customers what they 
would like to buy from Debenhams that 
we did not already sell. We looked at 
service offers which are complementary 
to our existing mix and cannot easily 
be replicated online. And we examined 
our own brands to see where there was 
unsatisfied demand. For example, we 
saw opportunity in casualwear for 
35-50 year old customers.

The aim of this project is to increase 
profit density in the identified footage 
and dwell time in our stores and results 
so far have been encouraging.

New and extended services, 
brands and concession trials
We rolled out in-store service 
counters to support our click & collect 
proposition. With almost 170 stores in 
the UK this is a convenient option for our 
customers and our preferred channel 
for online deliveries. One in ten click 
& collect customers spend more than 
£20 while they are in store. We have 
both extended and added to our 
beauty brands, building on our strength 
in make-up in particular, rolling out 
more counters and services such as 
brow bars.

Some of our newer brand launches, 
such as Principles casualwear and 
Hammond & Co. by Patrick Grant, have 
been particularly successful and rolled 
out to more stores. Our customers 
are always looking for newness, so we 
examined the opportunity for our latest 
Designer launches: Giles Deacon for 
Edition and Nine by Savannah Miller, 
which addresses the casualwear 
opportunity, and have been more 
confident in store ranging for their 
initial season. 

New food service 
offers include Chi 
Kitchen and Patisserie 
Valerie. Our new 
Rugby store opened 
in September.

Space optimisation 
programme 

350k sq ft

New UK stores by Christmas

5

15

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39  
STRATEGY  
IN ACTION

LOW RES

 EXPANDING 
 THE BRAND 
 INTERNATIONALLY

Accelerating growth in international channels

websites beyond the Republic of 
Ireland and Denmark. As we are 
already shipping to more than 
60 countries worldwide and selling 
certain of our brands via third party 
partnerships in overseas markets, 
there is clearly untapped potential.

markets. We have a medium-term 
target of 150 franchise stores and 
despite the unstable geopolitical 
environment we continue to see 
good growth opportunity across 
all our markets. We currently have 
24 stores in our franchise pipeline. 

 D ebenhams operates both its 

own and franchised stores 
overseas and sells product 
online in more than 60 
countries. Our 11 stores 
in the Republic of Ireland trade under 
the Debenhams brand. Our business 
in Denmark, Magasin du Nord, was 
acquired in 2009 and continues to trade 
six stores very successfully under its own 
fascia. In the last 12 months, Magasin has 
recorded a very strong performance with 
constant currency like-for-like sales 
growth of 8.1%, outperforming 
a recovering Danish market. 

Elsewhere overseas our franchise store 
network has expanded to 70 stores, 
with new stores opening in the UAE 
– our largest franchise store to date in 
Yas Island Mall – Egypt, Saudi Arabia, 
the Philippines, Russia and Romania. 
As part of our portfolio management, 
we have also closed five under-
performing overseas stores.

As part of our operational effectiveness 
programme, we have increased the 
proportion of product that is shipped 
direct to our international markets, 
which now accounts for almost half the 
total. By reducing handling costs and 
getting product faster to market we 
are making a significant improvement 
in the efficiency of our international 
supply chain. 

Outlook in FY2016
With regards to our own-operated 
stores, Magasin du Nord is expected to 
see continuing momentum in 2015/16 as 
the Danish consumer market continues 
to recover. We will continue to manage 
the Republic of Ireland business tightly. 

Online growth opportunity
Whilst our international online revenues 
remain relatively small, we have seen 
further rapid growth in constant 
currency in 2014/15, despite not yet 
having local currency or local language 

Our franchise representation is still 
principally focused in the Middle East, 
South East Asia and Eastern Europe, 
with good opportunities in existing 
regions as well as in untapped 

Overseas revenues 

£537m

International sales 
participation

19%

In tandem with this, the scope 
for international online growth is 
material and we have a number of 
options with regard to the appropriate 
route to market. We plan to launch 
local language/local currency websites 
in a number of overseas markets this 
year, including in markets where we do 
not have any store representation. 

We have entered the Australian market 
with a new multi-channel model, and we 
are in discussions with further potential 
partners, both for a curated Debenhams 
offer online in markets where this is 
more appropriate than selling via 
our own website, and for potential 
wholesaling relationships for certain 
of our own brands. This will allow us to 
expand in markets where Debenhams is 
not currently represented. For example, 
we have recently agreed terms with 
VinGroup for such an arrangement in 
Vietnam.

Our new franchise 
store in Yas Island, 
UAE, is our largest 
international franchise 
store to date. Magasin 
du Nord delivered a 
strong performance, 
with good online 
growth. International 
online has untapped 
potential for 
Debenhams.

17

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39  
STRATEGY  
IN ACTION

O P E R AT I O N A L  
E F F E C T I V E N E S S
We   a r e   b u i l d i n g   i n f r a s t r u c t u r e   t h a t   i s   s u s t a i n a b l e   a n d   f i t   f o r   f u t u r e   g r o w t h ,   t o   e n a b l e  
D e b e n h a m s   t o   e x p l o i t   t h e   c o n t i n u i n g   c h a n n e l   s h i f t s   i n   r e t a i l

IT investment in FY2015

£60m 

Product shipped direct 
to partners

47%

We are installing a 
single warehouse 
management system 
for our distribution 
centres in Sherburn 
and Peterborough. 

 W e are building 

infrastructure that is 
sustainable and fit for 
future growth, to enable 
Debenhams to exploit 
the continuing channel shifts in UK retail 
and drive international growth in a cost 
effective way. 

Operating costs increased by 0.6% in 
2014/15 despite the further shift into 
online and the investment in improved 
online services. Our focus is on extracting 
productivity improvements as a result of 
the programme of systems investment, 
so as to deliver profitable growth. 

Investment in systems 
and supply chain
There are two major systems programmes 
under way, and systems spend has 
increased to £60 million out of our total 
capital expenditure of £133 million in 
2014/15.

We are introducing new buying and 
merchandising systems, processes 
and practices in order to allow us more 
effectively to plan and merchandise 
ranges across the business as we grow 
in more geographies and channels. 

Equally, we are progressing 
opportunities to develop sourcing 
capabilities that recognise the need 
to maintain brand identity whilst 
maximising the efficiency of 
sourcing locations and factories.

Our clothing buying teams are structured 
by brand. As an illustration of the 
opportunity for future sourcing 
efficiencies, we have benchmarked our 
suppliers and consolidated the buy 
across key volume lines in the knitwear 
category, which has generated 
a  significant cost saving. We are mindful 
of the need to maintain separate brand 
identity but will look at further 
opportunities to introduce category 
buying across brands where appropriate.

We are also replacing our stock 
management systems, moving to a single 
provider and with the aim of simplifying 
our warehouse operations to flow stock 
more efficiently. Currently, like many of 
our peers, we have separate pick faces 
for stores and online orders. 

Whilst we have put processes in place 
to allow us to fulfil from store for online 
orders, the move to a single stock view 
will be a significant support to our 
multi-channel growth. 

We have also made good progress 
in the current year to improve the cost 
effectiveness of online order fulfilment, 
with daily store deliveries on our own 
fleet supporting our click & collect 
service, which is our lowest cost delivery 
option for customers.

Other initiatives include the successful 
relocation and integration of our 
cosmetics fulfilment operation to our 
distribution centre in Sherburn, enabling 
the closure of the separate facility. 

Changing the flow of stock to stores 
with more frequent distribution and 
replenishment is also enabling us to 
test the removal of offsite stockrooms.

We continue to restructure our 
international supply chain to optimise 
stock flows. For example, we have 
increased direct shipping to our 
international partners, taking stock from 
suppliers via our hub in Singapore rather 
than via the UK, which now accounts for 
47% of the total. 

Outlook in FY2016
We will continue to manage costs tightly 
across the business. Our new single 
warehouse management system will 
be operational from spring 2016 and 
is expected to deliver benefits from 
both reduced picking costs and lower 
stockholding. A single stock view is also 
likely to improve stock availability and 
potentially support our continuing drive 
to reduce markdown. 

Longer term we see opportunities to 
introduce further automation to our 
warehouses, which will bring additional 
cost savings. Over the period of the 
systems investment programme we aim 
to reduce the fulfilment cost per unit by 
30% to bring us in line with best-in-class.

19

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39  
RISK  
REVIEW

Safeguarding future returns

 T he board of Debenhams, 

which has overall 
responsibility for risk 
management and internal 
control, considers it 

important that there should be a 
regular and systematic approach to 
the management of risks in order to 
provide assurance that strategic and 
operational goals can be met and the 
Group’s reputation is protected. 

The board has conducted a review of 
the effectiveness of internal controls 
and is satisfied that those in place 
remain appropriate.

To support this system for internal 
control, the Group has a risk 
management framework (figure 1) 
that highlights the central role that the 
management of risk plays in strategic 
planning and the successful delivery of 
strategic objectives and the fact that 
this process is dependent upon people 
fulfilling their clearly defined roles 
and responsibilities.

ROLES AND RESPONSIBILITIES
The board 
The board is responsible for: approving 
the risk management policy and related 
framework; setting and communicating 
the Group’s risk appetite and related 
policies; setting the tone and culture 
for managing risk; providing strategic 
direction and guidance on risk-related 
decision making; ensuring that risk 
management processes are adopted 
across the whole Group; obtaining 
assurance on the effectiveness of, and 
compliance with, the risk management 
framework; reporting on the 
management of risk to stakeholders; 
and signing off public disclosures 
relating to risk and risk management.

The annual report compliance 
committee ensures that all governance 
practices comply with the applicable 
provisions of the UK Corporate 
Governance Code.

In addition, the Audit Committee 
satisfies itself that key risks are 
monitored by senior management 
and the internal audit plan is 
focused on high priority areas.

20

Heads of function 
Heads of function are responsible for: 
identifying and evaluating the risks that 
relate to their areas and activities; 
implementing appropriate controls to 
manage risks in line with the Group’s 
risk appetite; and taking ownership for 
risks and controls within their area of 
responsibility, including the use of 
segregation of duties to protect against 
management override of controls.

Risk management team
The risk management team is 
responsible for: developing, 
implementing and reviewing the risk 
management framework and process; 
promoting effective risk management 
at all levels of the Group; encouraging 
an appropriate risk culture within the 
Group; liaising with other functions that 
advise on specialist areas; coordinating 
responses where risks impact more 
than one area; reporting, escalating 
and communicating risk management 
issues to key internal stakeholders; and 
providing assurance regarding risk 
management within the Group. 

The team also manages corporate 
insurance, business continuity planning, 
travel risk management and the 
whistleblowing line, amongst other things.

Internal audit team
In relation to risk management, the 
internal audit team is responsible for 
providing independent assessment 
of: the design, operation and 
effectiveness of the risk management 
framework and process; management 

of key risks, including the effectiveness 
of the controls; reporting of risk and 
control status; and reliability of 
assurances provided by management.

WHISTLEBLOWING 
Two main routes are available to 
employees to raise concerns over 
malpractices. The first encourages 
employees to talk to their line manager, 
their manager’s manager or, if still 
concerned, to call the central human 
resources team directly. The second 
route is a confidential reporting line 
where employees can speak to the 
Group’s anti-fraud team. If an employee 
feels that the matter is so serious that 
it cannot be discussed in any of these 
ways, s/he can contact the Company 
Secretary or the Director of Internal 
Audit and Risk Management. The 
Group’s policy on whistleblowing and 
these methods of raising issues are 
published on the intranet and on 
posters. The policy is reviewed annually 
by the Audit Committee and any serious 
matters identified are raised with the 
chairman of the Audit Committee.

RISK MANAGEMENT ACTIVITIES
Risk identification
Risks are identified through a number of 
routes. These include strategic planning 
exercises, ongoing operational reviews 
by management, project governance 
processes, internal audits, control 
environment reviews, environmental 
scanning (eg market research and 
membership of industry bodies), 
changes to legislation and enterprise 
risk management best practices. 

Figure 1: Debenhams risk management framework

j

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i
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e
b
o
c
i
g
e
t
a
r
t
S

Strategic objectives

Report

Define risk appetite

Risk reporting

Audit Committee

Executive Committee

t
a
e
r
T

Define principal risks
and risk treatment

Risk management
team

Risk identification

Divisions

Risk identification 

Risk evaluation 

Evaluate

Strategic objectives

Specialist functions

I

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t
i
f
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S
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j

Debenhams plc Annual Report & Accounts 2015 
 
In addition to this, an extensive review 
of the organisation’s risk universe 
has been undertaken to verify that 
all key risks have been identified 
and to ensure that management 
has considered these as part of 
its control environment review. 

This organisation-wide review is 
facilitated by the risk management 
team for each operating division on 
an ongoing cyclical basis.

All senior managers participate in 
the exercise, including the Executive 
Committee. It considers strategy, 
objectives and risks to their achievement 
together with the existing and new 
controls required to mitigate risk.

Management is required to update the 
register with any new or emerging risks 
as they are identified.

Risk evaluation
In order to understand the impact 
specific risks would have on the 
Group, each risk is evaluated based 
on the likelihood of occurrence and 

its severity using a risk ranking matrix 
(figure 2) for consistency, which considers 
the degree of change across one or 
more key performance indicators.

require to enhance financial and 
operational performance and to identify 
emerging risks or control failures. 

Risk treatment
The risk score, derived from the risk 
ranking matrix, is compared to the 
risk appetite matrix (figure 3), which 
provides guidance on the expected 
level of treatment, timeframes and 
authority levels. The four methods 
used to treat risk are:

•  Tolerate (take no further action)
•  Treat (improve or implement controls)
•  Transfer (via insurance/contract)
•  Terminate (eliminate/re-engineer)

Risk reporting 
The outputs from these processes are 
collated into the risk register and linked 
together to define the principal risks 
faced by the Group. These are taken 
into consideration when setting the 
annual internal audit plan. 

Individual managers are expected to 
define and analyse the reports they 

Performance is also reviewed by the 
board, Executive Committee, Audit 
Committee, business continuity 
management committee and health 
and safety committee. 

PRINCIPAL RISKS AND 
UNCERTAINTIES 
The risks detailed on pages 22 to 27 are 
the principal risks and uncertainties that 
may impact the Group’s ability to achieve 
its strategic and operational goals. They 
are ranked based on overall risk to the 
business. 

It should be noted that any system of 
risk management and internal control 
is designed to manage rather than 
eliminate the risk of failure to achieve 
business objectives and can only 
provide reasonable and not absolute 
assurance against material 
misstatement or loss.

Figure 2: Risk ranking matrix

Frequency of event occurrence

Event will probably occur at least once  
every year
Event will probably occur at least once  
every 3 years
Event will probably occur at least once  
every 10 years
Event will probably occur less than once  
every 10 years

Frequent

Common

Occasional

Unlikely

4

3

2

1

4

3

2

1

16

12

8

4

36

27

18

9

64

48

32

16

1(12)

4(22)

9(32)

16(42)

Low

Moderate

Serious

Critical

Severity of impact

(based on specified degrees of change  
across one or more financial or reputational  
key performance indicators)

Figure 3: Risk appetite matrix

Risk score 

Risk matrix zone 

Action 

Risk response 

1, 2, 3 or 4  Green (Limited) 

Optional 

8, 9 or 12 

Yellow (Moderate) 

Optional 

16, 18 or 27  Orange (Significant) 

Yes 

32, 36, 48 
or 64 

Red (Ultimate) 

Yes 

Treat or  
tolerate 

Treat or  
tolerate 

Treat, transfer 
or terminate 

Treat, transfer 
or terminate 

Treatment 
timeframe 

Risk acceptance 
owner

9-12 months 

Head of 
department 

6-9 months 

Line director 

3-6 months 

Executive 
Committee 

0-3 months 

Board 

21

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39PRINCIPAL RISKS  
AND UNCERTAINTIES

Risk

Impact

Examples of mitigation

Change*

Continuing 
adverse 
economic 
conditions 
may have 
a material 
adverse 
effect on 
Debenhams’ 
results

Debenhams’ 
business could 
suffer as a 
result of weak 
sales during 
peak selling 
seasons or 
extreme or 
unseasonal 
weather 
conditions

Failure in 
the stability, 
integrity or 
availability 
of information 
systems could 
adversely 
affect 
Debenhams’ 
business 
operations 
and results**

Inability to 
effectively 
invoke a 
business 
continuity 
plan could 
adversely 
affect 
Debenhams’ 
business 
operations, 
reputation 
and results**

A decline in sales on 
discretionary purchases 
leading to a reduction in profit.

This is a decreasing risk 
because the gap between 
inflation and wage growth has 
started to narrow. However, 
the consumer environment 
remains volatile and we remain 
cautious about the outlook.

Adverse effect on inventory 
and profit.

The board conducts strategic business reviews which 
ensure that management is focused on key priorities and 
cost control. These reviews also focus on the four pillars 
of the Group’s strategy to build a leading international, 
multi-channel brand and the operational effectiveness 
of the processes and systems which link the pillars of the 
strategy together. 

Debenhams’ product and brand strategy involves 
selling a diverse mix of products in order to reduce 
reliance on those that may be weather dependent. 
To help mitigate the impact of this risk, should it 
occur, management would review the benefits of 
strengthening both planned and tactical promotional 
or marketing activity in order to drive sales. 

Risks associated with systems 
failure, external attack of 
systems or data inaccuracy 
may also significantly 
damage ability to manage 
information technology 
systems, such as our website 
or warehouse management 
systems, or could cause 
inappropriate decisions to 
be made using wrong, 
missing or ambiguous 
information.

A robust systems infrastructure is required to support 
the delivery of our strategic objectives which are 
outlined on pages 8 and 9. As such, information 
systems developments are key enablers and critical for 
accelerating the pace of change necessary to compete 
effectively. To support the efficient and effective 
delivery of strategic and business critical projects, a 
business change roadmap has been developed, the 
governance framework has been enhanced and a series 
of projects are under way to strengthen business 
continuity to maintain and protect performance. 

Monitoring processes are in place across a number of 
key business systems, alongside specialist teams, and 
a disaster recovery site is in place where associated 
systems are tested to ensure that the requirements 
for invocation are fully understood.

Unable to continue 
operations smoothly in the 
event of a major incident 
which may have an adverse 
effect on inventory and 
profitability and divert 
financial and management 
resources from more 
beneficial uses.

The business continuity management committee is 
comprised of senior executives and works to a framework 
based on the most recent international standard. The key 
objectives of this committee are to ensure that potential 
threats to the organisation and the impacts that those 
threats might cause have been identified, that a framework 
to build organisational resilience to known threats is in place 
and that the framework has the capability to deliver an 
effective response to safeguard the Group.

A business continuity policy, describing roles and 
responsibilities across the Group, ensures that an effective 
framework is in place to enable the recovery and continuation 
of normal business operations as soon as possible in the 
event of any disruptive incidents. Key business systems are 
managed and monitored by specialist teams. 

*  Change in severity and/or likelihood of risk during course of 2014/15. 
**  These risks are not new but were previously incorporated within other principal risks.
***  These risks are not new but are now reported as principal risks following the annual review of their ranking.

22

Debenhams plc Annual Report & Accounts 2015Risk

Impact

Examples of mitigation

Change*

Theft of 
customer data 
or breach of 
payment card 
industry 
standards 
could 
adversely 
affect 
Debenhams’ 
business 
operations, 
reputation 
and results

Debenhams’ 
business could 
suffer as a 
result of failing 
to compete 
effectively

Negative effect on 
reputation leading to loss 
of stakeholder trust and 
confidence, with subsequent 
impact on profitability as well 
as diverting financial and 
management resources 
from more beneficial uses.

This is a decreasing risk 
because of the ongoing work 
and progress made around 
payment card industry 
(“PCI”) compliance.

Place pressure on our pricing 
strategy, margins and 
profitability.

Divert financial and 
management resources 
from more beneficial uses.

Debenhams’ 
business may 
suffer if it is 
unable to 
predict 
accurately or 
fulfil customer 
preferences 
or demand 
through 
competitive, 
economic and 
profitable 
channels

Sales will be lower, market 
share will be reduced and the 
Company may be forced to rely 
on additional markdowns or 
promotional sales to dispose 
of excess or slow-moving 
inventory or may experience 
inventory shortfalls on popular 
merchandise.

Channel shifts away from 
stores to online could lead 
to higher operational costs 
within the online channel and 
lower profitability, or even 
impairment, of store assets.

Any of the above could have 
a material adverse effect on 
Debenhams’ business, financial 
condition or profitability.

Steering groups exist for both data protection and PCI 
standards which review and report on compliance 
levels. Debenhams utilises external specialists as 
required to assist in achieving its compliance goals, 
with compliance levels versus the PCI standard 
monitored by management and reported to the Audit 
Committee. A number of security tools are employed 
to protect data, including encryption, intruder 
detection and data loss prevention.

Debenhams’ product and brand strategy gives customers 
a unique, differentiated and exclusive choice of brands, 
products and categories within a good/better/best pricing 
architecture. An understanding of customers and their 
needs is developed by listening to their views, market 
intelligence and reviewing KPIs which ensures that pricing is 
competitive and promotional activity is appropriate. 
Debenhams’ customer insight team provides valuable 
intelligence to keep us alert to changes in customer 
priorities.

Delivering a compelling customer proposition is at the 
heart of Debenhams’ strategy. In developing product 
and brand strategy, the Group takes into consideration 
market, trend and customer research to help it predict 
likely demand for its products and services. Debenhams 
continues to invest in its product and brand strategy to 
ensure that it remains competitive.

A number of specific actions are being taken to address 
the issues of the channel shift. These include:

•  Building a more competitive and economic multi-

channel business to drive sales, increase the recovery 
of fulfilment costs and reduce the cost per unit of 
fulfilment. To this end, a range of competitive 
delivery options and a single stockfile are being 
introduced.

•  Driving a better return on UK store assets through the 

introduction of additional products, brands and 
services as well as ensuring that stores are fully 
configured for multi-channel shopping.

*  Change in severity and/or likelihood of risk during course of 2014/15. 
**  These risks are not new but were previously incorporated within other principal risks.
***  These risks are not new but are now reported as principal risks following the annual review of their ranking.

23

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39PRINCIPAL RISKS  
AND UNCERTAINTIES 
CONTINUED

Risk

Impact

Examples of mitigation

Change*

A failure 
to deliver 
Debenhams’ 
key strategic 
priorities may 
adversely affect 
its business***

Any disruption 
or other 
adverse event 
influencing the 
sustainability 
of the supply 
chain

Could significantly delay or 
prevent the achievement 
of Debenhams’ business 
plan and could have a 
material adverse effect 
on Debenhams’ business, 
financial condition or 
results of operations.

This is an increasing risk due 
to the volume of change 
being implemented and 
its importance to the 
business plan.

Any of the risks associated 
with doing business in 
international markets and/or 
importing merchandise from 
these regions could place 
pressure on margins and 
profitability or require the 
Group to divert financial and 
management resources from 
more beneficial uses.

This is a decreasing risk as 
Debenhams is developing 
multiple sourcing routes to 
ensure that pricing remains 
competitive and that 
demand can be supplied.

Debenhams has developed a business change 
roadmap, which includes a number of projects that 
support the delivery of the key strategic priorities. This 
includes investment in buying and merchandising 
systems capability to achieve greater alignment across 
all sales channels and geographies.

Debenhams fosters close and collaborative relationships 
with its suppliers. Both parties work towards the 
objective of optimising sustainable fulfilment and costs, 
which is measured regularly by management through 
KPIs. You can read more about how the Group builds 
relationships with our suppliers on page 34.

Debenhams continues to develop its supplier base to 
mitigate the potential of cost price inflation without 
compromising the quality of its products. In addition, 
the sourcing division has been strengthened to include 
additional expertise which assists with sourcing 
decisions, production consolidation and lead time 
reduction, amongst other things.

*  Change in severity and/or likelihood of risk during course of 2014/15. 
**  These risks are not new but were previously incorporated within other principal risks.
***  These risks are not new but are now reported as principal risks following the annual review of their ranking.

24

Debenhams plc Annual Report & Accounts 2015Risk

Impact

Examples of mitigation

Change*

Any of the following factors 
could impact the flow of 
product across our channels 
and reduce profitability: costs 
associated with the transfer 
of the operations or the 
potential of extra operational 
cost from a new provider; 
changes in exclusivity 
arrangements with 
designers or any decline 
in their popularity; the loss 
of a number of important 
concession partners; adverse 
events within the supply chain 
which could restrict the 
availability or significantly 
increase the cost of goods.

Credit insurance difficulties 
for a significant number of 
suppliers could lead to a 
detrimental variation of 
terms or alternative suppliers 
used to source some goods.

Costs associated with the 
transfer of the operations 
or the potential of extra 
operational cost from a new 
provider could impact or 
reduce profitability.

The loss of a number of 
important franchise partners 
could impact or reduce 
profitability.

Any disruption 
or other adverse 
event affecting 
Debenhams’ 
relationship with 
any of its major 
suppliers, 
designers or 
concessionaires**

Any disruption 
or other 
adverse event 
affecting 
Debenhams’ 
relationship 
with any of 
its major 
outsourcing 
partners**

Any disruption 
or other 
adverse event 
affecting 
Debenhams’ 
relationship 
with any of 
its major 
franchise 
partners**

In order to minimise the impact of any major supplier, 
designer or concessionaire relationship or performance 
issues, Debenhams’ objectives are to: maintain close 
and collaborative relationships by ensuring strategies 
are aligned; have appropriate, unambiguous contracts 
in place; ensure that all major suppliers, designers or 
concessionaires are financially robust; and have 
contingency plans in place in the event of a failure.

In order to minimise the impact of any major 
outsourcing partner relationship or performance 
issues, Debenhams’ objectives are to: maintain close 
and collaborative relationships by ensuring that 
strategies are aligned; have appropriate, unambiguous 
contracts in place; ensure that all major outsourcing 
partners are financially robust; and have contingency 
plans in place in the event of a failure.

In order to minimise the impact of any major franchise 
partners relationship or performance issues, 
Debenhams’ objectives are to: maintain close and 
collaborative relationships by ensuring that strategies 
are aligned; have appropriate, unambiguous contracts 
in place; ensure that all major franchise partners are 
financially robust; ensure that geopolitical risks are 
carefully considered for any new market; and have 
contingency plans in place in the event of a failure.

Policies, controls and financial support behind 
receivables are in place to help mitigate the risk 
of franchise partner failure.

*  Change in severity and/or likelihood of risk during course of 2014/15. 
**  These risks are not new but were previously incorporated within other principal risks.
***  These risks are not new but are now reported as principal risks following the annual review of their ranking.

25

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39PRINCIPAL RISKS  
AND UNCERTAINTIES 
CONTINUED

Risk

Impact

Examples of mitigation

Change*

Any events 
that 
negatively 
impact the 
reputation 
of, or value 
associated 
with, 
Debenhams’ 
brand could 
adversely 
affect its 
business

Unfavourable publicity 
concerning Debenhams, 
its ethical trading policies, 
its business policies including 
health and safety, its corporate 
responsibility practices, any 
of its brands or products, 
its supply chain practices 
or any of its franchisees or 
manufacturers or a substantial 
erosion in the reputation of, 
or value associated with, the 
Debenhams brand may lead 
to a loss of stakeholder trust 
and confidence and could 
have a material adverse effect 
on Debenhams’ ability to 
attract and retain third party 
brands, suppliers, designers, 
concessions and franchisees, 
which could consequently 
impact Debenhams’ 
business, financial 
condition or profitability.

Ethical sourcing, legislative change and corporate 
responsibility matters are key areas of focus for the 
sustainability committee. To ensure that Debenhams 
has the most current information available, it is a 
member of relevant industry bodies that provide 
awareness of changes to standards and legislation. 
All suppliers are expected to adhere to Debenhams’ 
own supplier code of conduct, which is underpinned 
by Debenhams’ robust policy on compliance which 
includes a real focus on social and ethical standards. 
A reliance on third party suppliers and franchisees, the 
challenges of the current economic environment and 
the complexity of the new and existing legislation 
makes this an ongoing risk which Debenhams and 
its suppliers and franchisees have to manage. 

A health and safety committee exists to review 
compliance with legal and regulatory obligations and a 
number of participants are members of various relevant 
industry bodies. The committee receives input from 
specialist teams which focus on discrete aspects. These 
include health and safety, building services, insurance 
and retail operations. To support compliance and to 
maintain high operational standards, health and safety 
awareness programmes are in place and each site has 
its own health and safety committee.

Factors 
outside 
Debenhams’ 
control, such 
as damage or 
interruptions 
due to 
operational 
disruption, 
natural 
disaster, 
pandemics, 
terrorist 
activity, 
strikes or 
riots may have 
a material 
adverse effect 
on its results

Unable to continue operations 
smoothly in the event of a 
major incident which may have 
an adverse effect on inventory 
and profitability and divert 
financial and management 
resources from more beneficial 
uses. Any terrorist attacks, 
armed conflicts, social unrest 
or other geopolitical 
uncertainty could result in 
a significant reduction in 
consumer confidence 
and spending levels.

This is an increasing risk 
based on unpredictable 
instability of various 
territories around the world 
and the increased threat level 
within the UK.

The business continuity management committee is 
comprised of senior executives and works to a 
framework based on the most recent international 
standard. The key objectives of this committee are to 
ensure that potential threats to the organisation and 
the impacts that those threats might cause have been 
identified, that a framework to build organisational 
resilience to known threats is in place and that the 
framework has the capability to deliver an effective 
response to safeguard the Group.

A business continuity policy, describing roles and 
responsibilities across the Group, ensures that an 
effective framework is in place to enable the recovery 
and continuation of normal business operations as 
soon as possible in the event of any disruptive 
incidents. Key business systems are managed and 
monitored by specialist teams. 

Insurance policies have been placed as appropriate 
to minimise the impact of specific risks.

*  Change in severity and/or likelihood of risk during course of 2014/15. 
**  These risks are not new but were previously incorporated within other principal risks.
***  These risks are not new but are now reported as principal risks following the annual review of their ranking.

26

Debenhams plc Annual Report & Accounts 2015Risk

Impact

Examples of mitigation

Change*

Hinder ability to adjust rapidly to 
changing market conditions and 
impact earnings and cash flow.

Hedging strategy may not 
adequately protect operating 
results from the impact of 
exchange rate fluctuations or 
may limit any benefit caused by 
favourable movements in 
exchange rates.

Affect available cash and liquidity 
and could have material effect on 
the business, results of operations 
and financial condition.

This is an increasing risk due to the 
increasing volatility in this area.

Place pressure on margin and 
profitability and will divert 
financial and management 
resources from more 
beneficial uses, reducing 
profitability.

Adverse effect on inventory 
and profitability and will 
divert financial and 
management resources from 
more beneficial uses, 
reducing profitability.

Negative effect on 
reputation and will divert 
financial and management 
resources from more 
beneficial uses, reducing 
profitability.

Currency 
fluctuations 
and hedging 
risks could 
materially 
adversely 
affect 
Debenhams’ 
earnings and 
cash flow***

Factors 
outside 
Debenhams’ 
control, such 
as increases 
in energy or 
fuel costs, 
may have an 
adverse effect 
on its results

Debenhams’ 
business may 
be materially 
adversely 
affected by 
changes to, 
or a breach 
by the Group 
of, laws or 
regulations

Acts of fraud, 
theft and 
industrial 
espionage 
could 
adversely 
affect 
Debenhams’ 
business 
operations, 
reputation 
and results

Debenhams has a treasury policy in place which covers 
counterparty limits and hedging for interest rates, 
foreign exchange and energy. There is also an internal 
treasury function which is mandated by the board.

Debenhams closely monitors all aspects of cash 
management to optimise balance sheet metrics. 
Effectiveness is measured regularly by management 
through a series of KPIs.

Business critical spreadsheets and databases used 
by the finance department have been identified and 
appropriate control measures are used in line with 
Debenhams’ policy to ensure data integrity.

A key objective of the energy committee is to control 
energy usage, including the impact of the Carbon 
Reduction Commitment (“CRC”) scheme. An energy 
hedging policy is in place to provide a high degree 
of cost certainty in the short term.

Debenhams has specialist accounting, taxation, 
information systems and legal and secretariat teams and 
is also a member of key industry bodies which provide 
awareness of changes to standards and legislation.

Forums exist to focus on specific areas of legislation, 
and specific business policies and procedures are in 
place to ensure that roles and responsibilities are 
understood across the Group.

In order to mitigate fraud across all channels in which 
Debenhams operates, a number of preventative 
measures are in place. These include accounting policies 
and procedures to ensure, for example, that the retail 
methodology for valuing stock remains appropriate; 
systems access restrictions; expenditure authorisation 
levels; whistleblowing and anti-bribery and corruption 
policies and a code of business conduct, all of which 
provide employees with guidelines on how to escalate 
an issue confidentially. A variety of monitoring 
mechanisms are used to identify fraudulent activity 
including data mining across point of sale and head 
office functions. As part of the organisation-wide risk 
assessment, individual managers sign an anti-fraud, 
bribery and corruption declaration. Issues identified are 
investigated and reported to the Audit Committee.

*  Change in severity and/or likelihood of risk during course of 2014/15. 
**  These risks are not new but were previously incorporated within other principal risks.
***  These risks are not new but are now reported as principal risks following the annual review of their ranking.

27

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39KEY PERFORMANCE 
INDICATORS (KPIs)

Measuring our progress

MEASURING OUR PROGRESS
The board uses a range of KPIs 
to assess performance.

This year we have added the financial KPI of 
net debt. The business has delivered good 
cash flow generation in recent years, and 
management has targeted a reduction in 
leverage ratio as discussed in the financial 
review on page 32. The strategic KPIs 
are linked to the pillars of our strategy 
and sustainable KPIs ensure that the 
management of resources and relationships 
remain core to our business model.

DIRECTORS’ REMUNERATION
Certain of the strategic and financial KPIs are 
linked to executive remuneration as indicated 
below. The annual bonus criterion is 
underlying profit before tax (“PBT”). Under the 
performance share plan (“PSP”) awards are 
granted according to performance against the 
following KPI measures: UK gross transaction 
value (“GTV”); Group gross margin 
movement; and basic earnings per share. 

Additionally PSP awards are granted 
according to performance against targets 
under the following measures: online EBITDA 
growth rate and International EBITDA growth 
rate. More information can be found in the 
directors’ remuneration report starting on 
page 56.

All numbers for 2011 on 52 week basis.

Group financial KPIs

Gross transaction value (£m)

Like-for-like sales change (%)

2,640

2,708

2,777

2,824

2,860

-0.3% 1.6% 2.0% 1.0% 0.6%

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Rationale
GTV is a measure of overall sales 
in the business, including those 
from concession brands.

2015 performance
Group GTV increased by 1.3% with 2.1% 
growth in the UK while International GTV 
was down 2.2% due to adverse foreign 
exchange movements.

Looking forward
As we develop a leading international 
multi-channel brand, GTV is expected 
to continue to grow.

Rationale
Like-for-like (LFL) sales is a measure of the 
annual performance of stores that have been 
open for at least one year, plus online sales 
growth, from our UK and international 
business.

2015 performance
Group LFL sales increased by 0.6%. 
Adjusted for adverse foreign exchange 
translation, constant currency LFL 
growth was 2.1%, reflecting good 
progress online and in our Danish stores.

Looking forward
We expect the measures we are taking 
to improve service for our multi-channel 
customers and the space productivity of 
our UK stores to support LFL sales growth.

Profit before tax* (£m)

Earnings per share*(pence)

Net debt (£m)

152

158

139

110

113.5

8.6

9.8

9.2

7.1

7.6

384

369

372

362

320

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Rationale
Profit before tax (PBT) is our principal 
measure of profitability, and excludes 
items that are one-off in nature.

2015 performance
PBT rose by 2.9% to £113.5 million 
reflecting positive growth in GTV, 
maintained gross margins and tight 
cost management.

Looking forward
The board expects growth in PBT in future 
years from the execution of our strategy and 
continuing tight management of costs.

Rationale
Basic earnings per share (“EPS”) divides 
earnings attributable to ordinary 
shareholders by the weighted average 
number of ordinary shares outstanding 
during the financial year.

2015 performance
Basic EPS rose by 7.0% reflecting 
the growth in profit and a lower tax rate.

Looking forward
The board expects EPS to grow in 
future years in line with profit growth.

*  Before exceptional items and non-recurring finance 
costs (2014: £4.5 million), 2013-15 under IAS19 R, 
2011-12 under IAS 19.

*  2013-15 under IAS 19 R, 2011-12 under IAS 19

Rationale
Net debt measures Group borrowings 
net of cash held at the balance sheet 
date, and reflects the movement in 
cash generated by the business after 
cash expenses.

2015 performance
After generating £41.7 million of cash, 
year end net debt has reduced to 
£319.8 million.

Looking forward
The board expects that after meeting the 
investment needs of the business and 
paying dividends to shareholders, the 
Group will continue to generate cash and 
reduce net debt levels in future years.

28

Debenhams plc Annual Report & Accounts 2015Strategic KPIs

Sustainability KPIs

Delivering a compelling 
customer proposition – Group 
gross margin movement (bps)

Increasing availability and 
choice through multi-channel 
– Group online GTV* (£m)

Carbon emissions 
(CO2e 000 tonnes)

-0.2% -0.3% 0.0% -0.6% 0.0%

150

218

302

348

388

198

179

174

193

191

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Rationale
Gross margin is defined as GTV less the 
cost of goods sold, as a percentage of 
GTV. Key drivers include intake margin, 
sales mix and markdown.

2015 performance
Gross margin was flat across the year, with 
strong progress in markdown reduction 
offset by price investment and an adverse 
sales mix.

Looking forward
We expect gross margin to continue to show 
the benefit of further markdown reduction as a 
result of higher full price sell-through, reflecting 
the refocusing of promotional activity.

Rationale
Online GTV is a good indicator of 
the performance of our multi-channel 
activities. It includes sales to both UK 
and international customers.

2015 performance
Online GTV increased by 11.4% to 
£388 million, representing 13.6% of total 
GTV, up from 12.3% last year.

Looking forward
Online GTV is expected to continue to grow 
both in the UK and overseas, supported by 
further improvements in service levels. 

* Adjusted to reflect sales net of online returns to store.

Rationale
CO2e is used as a measure of 
environmental impact. It takes into 
account harmful emissions from the six 
greenhouse gases identified by the 
Kyoto Protocol.

2015 performance
Our overall carbon footprint has 
decreased by 1.3%, mainly due to a 
reduction in electricity consumption.

Looking forward
We are investing in energy efficiency 
measures to reduce our carbon emissions 
as part of our overall strategy to drive 
sustainable growth.

Focus on UK retail 
– UK GTV (£m)

Expanding the 
brand internationally – 
International GTV (£m)

Employee  
engagement (%)

2,150

2,205

2,255

2,275

2,324

490

503

522

549

537

N/A

N/A

77

77

79

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Rationale
UK GTV reflects the performance of our 
UK stores, including their critical part in 
driving multi-channel sales.

2015 performance
UK GTV grew by 2.1% to £2,324 million.
Whilst store performance continues to 
be impacted by channel shift, the impact 
is moderating.

Looking forward
Our space optimisation programme 
is expected to increase sales densities 
within UK stores and the growth of click 
& collect underscores the continuing 
importance of our UK store estate.

Rationale
International GTV includes sales from our 
stores in Denmark and Republic of Ireland, 
as well as sales to franchise partners and 
online orders delivered outside the UK.

2015 performance
International GTV declined by 2.2% reflecting 
adverse foreign exchange translation. 
Constant currency GTV growth was 5.3%.

Looking forward
Growth in overseas markets will be driven 
by sales momentum in Denmark, further 
franchise store expansion, online demand 
from overseas customers and wholesale 
opportunities for our brands.

Rationale
We conduct an annual engagement 
survey, inviting all employees in our 
UK and Irish stores and head office 
to participate.

2015 performance
Our engagement score increased 
by 2 points to 79%, with more than 
21,000 colleagues participating.

Looking forward
With some important training and 
development measures now in place, we 
would expect to see continuing progress 
in this important stakeholder measure.

29

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39FINANCIAL 
REVIEW

Improved profit performance translates into good net cash generation

UK performance 
The UK sector includes sales from 
UK stores and online sales to UK 
addresses. Inter-dependency between 
stores and online continues to grow.

GTV increased by 2.1% and revenue 
by 1.1%. This was a result of continued 
online sales growth to UK customers 
and the benefit of new store 
openings. Stores continued to 
experience a small level of sales 
decline from the channel shift into 
online. As we have added choice in 
concessions, the own bought mix has 
decreased from 79.3% to 78.3% with 
consequent margin dilution.

Operating profit increased by 5.6% to 
£101.7 million reflecting benefits from 
lower markdown, strong cost control 
within the Group and sales growth.

International performance
The sector comprises our Danish and 
Irish stores, the franchise stores and 
online sales to non-UK addresses. 

In constant currency, GTV improved 
by 5.3% reflecting the strong 
performance in Denmark. In reported 
currency GTV was 2.2% lower than 
last year and revenue decreased by 
2.5%, primarily impacted by the 
effect of the strengthening pound 
on conversion of Magasin du Nord 
and Republic of Ireland results. 

International operating profit increased 
by 0.3% despite the adverse foreign 
exchange movements.

to £111.1 million, reflecting increased 
costs associated with online growth 
and store deliveries. Administrative 
expenses increased by 3.4% to £54.0 
million from additional systems costs. 

Depreciation and amortisation, 
including losses on disposal of 
property, plant and equipment, 
increased by 2.3% to £104.5 million, 
reflecting higher capital expenditure 
in recent years.

As a result of the foregoing, Group 
operating profit increased by 4.3% 
to £134.1 million from £128.6 million 
in the previous year.

OPERATING PROFIT
Good progress was made against the 
strategic priorities as set out last year. 
The combination of 17 fewer days on 
promotion and tight stock control 
resulted in reduced markdown and a 
90 bps benefit to the gross margin rate. 
This was offset by the impact of sales 
mix from growing sales in the lower 
margin cosmetics and concession 
categories (60 bps) and planned 
investment in reducing prices in 
some categories (30 bps). The net 
effect on a full year basis was a flat 
margin rate compared with FY2014.

Costs were managed tightly 
throughout the year. Total costs 
increased by 0.2% over the prior 
year to £2,188.6 million, despite 
the further shift into online and 
the investment in expanded online 
services such as next day click & collect 
from stores. Cost of sales (defined as 
product costs associated with gross 
margin, together with related buying, 
marketing and store costs) of £2,023.5 
million decreased by 0.5% as own 
bought mix declined and cost 
saving initiatives were implemented. 
Distribution costs increased by 12.8% 

MATT SMITH 
CHIEF FINANCIAL OFFICER

 T he Group’s performance for 

the 52 weeks to 29 August 
2015 is summarised in figure 
1. An improved profit 
performance in the first 

half of the year was reinforced by 
further progress in the second half and 
underpinned by good cash generation.

SALES AND REVENUE
For the 52 weeks to 29 August 2015 
Group GTV increased by 1.3% to 
£2,860.1 million and Group revenue 
increased by 0.4% to £2,322.7 million. 
Group like-for-like sales increased by 
2.1% on a constant currency basis and 
by 0.6% on a reported basis. There was 
strong growth in online sales, which 
increased by 11.4% to £388.2 million, 
net of online returns to store, and at 
Magasin du Nord, which grew 8.1% 
like-for-like in constant currency. The 
components of the Group gross 
transaction growth and like-for-like sales 
growth are shown in figure 2 opposite.

Group own bought sales mix 
decreased to 75.4% from 76.2% 
in FY2015 largely as a result of 
the movement in UK sales mix.

30

Debenhams plc Annual Report & Accounts 2015Figure 1: Financial summary

Gross transaction value

UK

International

Group

52 weeks to
29 August 2015

52 weeks to
30 August 2014

£2,323.5m

£2,275.3m

£536.6m

£548.6m

£2,860.1m

£2,823.9m

Increase in Group like-for-like sales

+0.6%

+1.0%

Revenue

UK

International

Group

Operating profit

UK

International

Group

Underlying net finance costs1

Underlying profit before tax1

Non-recurring finance costs

Reported profit before tax

Basic earnings per share

Diluted earnings per share

Dividend per share

£1,922.3m

£1,902.1m

£400.4m

£410.6m

£2,322.7m

£2,312.7m

£101.7m

£32.4m

£134.1m

£20.6m

£113.5m

£-m

£96.3m

£32.3m

£128.6m

£18.3m

£110.3m

£4.5m

£113.5m

£105.8m

7.6p

7.6p

3.4p

7.1p

7.1p

3.4p

1  Before non-recurring finance costs (2014:£4.5 million).

Figure 2: Sales growth driven by online and international* (%)

Constant currency LFL +2.1%

+1.1%

-1.5%

+1.3%

-0.3%

2

1

0

n
o
i
t
u
b
i
r
t
n
o
c
%

-1

+0.7%

+0.0%

GTV
+1.3%

LFL
+0.6%

UK 
stores

UK 
online

International Currency 

impact

New 
UK space

International 
franchises

*  Represents contribution to LFL and GTV growth.
*  Adjusted to reflect sales net of online returns to store.

NET FINANCE COSTS
Net finance costs increased by 12.6% 
to £20.6 million as a result of increased 
interest following the refinancing of 
the borrowing facilities in 2014. This 
refinancing resulted in a non-recurring 
write-off to the income statement of 
£4.5 million of unamortised issue costs 
in FY2014. Including the impact of this 
write-off, net finance costs decreased 
by 9.6%.

PROFIT BEFORE TAX
Increased operating profits resulted 
in a 7.3% increase in reported profit 
before tax from £105.8 million to £113.5 
million. Excluding the non-recurring 
finance costs of £4.5 million in FY2014, 
the year-on-year increase was 2.9%. 

TAXATION
The Group’s tax charge of £20.0 million 
equates to an effective tax rate of 
17.6%, in line with 2014. The effective 
tax rate benefited from the resolution 
of prior year tax matters, the utilisation 
of historic losses within Magasin du 
Nord and the reduction in the UK 
corporation tax headline rate.

The tax charge for the year was also 
marginally impacted by the timing 
benefit resulting from the adoption 
of FRS 101 “Reduced disclosure 
framework” by Debenhams Retail plc 
at the beginning of the financial year, 
and by Debenhams Properties Limited 
from 1 September 2013.

PROFIT AFTER TAX
Profit after tax increased by 7.2% to 
£93.5 million.

EARNINGS PER SHARE
Increased profits resulted in a 7.0% 
increase in both basic and diluted 
earnings per share (including the non-
recurring finance costs in FY2014) to 7.6 
pence. The basic weighted average 
number of shares in issue decreased from 
1,226.8 million last year to 1,226.4 million 
and diluted weighted average number 
of shares remained at 1,228.7 million. 

31

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39 
FINANCIAL REVIEW 
CONTINUED

CASH FLOW AND USES OF CASH
Debenhams is a cash generative 
business and has clear priorities 
for the uses of cash.

The first priority for cash is to invest 
in our strategy to build a leading 
international, multi-channel brand. 
Second, we pay our shareholders a 
dividend. Third, we have set a new 
medium-term target for net debt 
to earnings before tax, interest, 
depreciation and amortisation 
(“EBITDA”) of 0.5 times, previously 
a target of 1.0 times over the 
medium term. 

Operating cash flow before financing 
and taxation decreased from £112.5 
million to £102.9 million as a result of 
a working capital outflow of £2.3 million 
in 2015 compared with a £9.7 million 
inflow in 2014. Whilst benefiting from 
the reduction in stocks held, working 
capital includes recovery plan 
payments for the defined benefit 
pension scheme of £9.6 million (2014 
£9.4 million). The movement in working 
capital from last year is largely 
associated with timing of capital 
invoices in FY2014.

Cash flow generation, the uses of 
cash and the movement in net debt 
are summarised in figure 3.

CAPITAL EXPENDITURE
Capital expenditure amounted to 
£133.4 million during the year, slightly 
higher than last year’s expenditure 
of £128.0 million. Capital spend has 
shifted from a focus on modernisations 
in previous years to operational 
effectiveness, including systems 
development, particularly to support 
the Group’s multi-channel business, 
and investment in space optimisation 
initiatives as shown in figure 4. Spend in 
FY2016 is expected to be c.£130 million 
with the shape of spend broadly in line 
with FY2015. 

DIVIDENDS
An interim dividend of 1.0 pence per 
share was paid to shareholders on 
3 July 2015 (2014: 1.0 pence). The board 
has recommended a final dividend of 
2.4 pence per share which will be paid 
to shareholders on 22 January 2016 
taking the total dividend for the year 
to 3.4 pence (2014: 3.4 pence). The 
record date is 4 December 2015.

Given the cash generative nature of 
the business and confidence in future 
performance, the board intends to 
adopt a progressive dividend policy in 
future, applying earnings growth to 
both dividend increases and the 
rebuilding of cover towards a medium 
term target of 2.5 times.

NET DEBT
The Group’s net debt position on 
29 August 2015 was £319.8 million, 
£41.7 million lower than at the same 
point a year ago (30 August 2014: 
£361.5 million), benefiting from improved 
operating cash flow and reduced tax 
payments from the adoption of FRS 101 
“Reduced disclosure framework”. The 
ratio of reported net debt to EBITDA 
of 1.3 times improved from last year’s 
position at 1.6 times, moving towards 
the new medium-term target for net 
debt to EBITDA of 0.5 times. The 
medium-term target has been 
reduced from 1.0 times in FY2014.

BALANCE SHEET
Key balance sheet items are 
summarised in figure 5.

INVENTORY
Stock levels were managed tightly during 
the year in line with our aim of setting more 
prudent sales targets and reducing our 
level of stock. Total stock decreased by 
4.1% to £331.6 million reflecting tight 
control and the benefit of flexible 
purchasing strategies. Terminal stock 
at year end of 3.1% was in line with 
historical results.

FINANCIAL POSITION
During the year ended 29 August 
2015, the Company repurchased 
£25.0 million of the £225.0 million 
senior notes for a consideration 
of £24.8 million and cancelled 
£75.0 million of the £425.0 million 
revolving credit facility. 

TREASURY MANAGEMENT
The board has established an overall 
treasury policy which has approved 
authority levels within which the treasury 
function must operate. Treasury policy 
is to manage risks within the agreed 
framework whilst not taking speculative 
positions. The policies for managing 
financial risks are disclosed in note 21 
to the Group financial statements 
starting on page 119.

SUPPLIER INCOME
The Group receives income from 
its suppliers, mainly in the form of 
settlement discounts, volume-based 
rebates and marketing and advertising 
income. Supplier income is recognised 
as a deduction from cost of sales, based 
on the expected entitlement that has 
been earned up to the balance sheet 
date. Included in prepayments and 
accrued income is £4.7 million (FY2014: 
£3.9 million) of accrued supplier income 
relating to rebates which have been 
earned but not yet invoiced.

PENSIONS
The Group provides a number of pension 
arrangements for its employees. These 
include the Debenhams Retirement 
Scheme and the Debenhams Executive 
Pension Plan (together “the pension 
schemes”) which both closed for future 
service accrual from 31 October 2006. 
Under IAS 19 revised “Employee 
benefits”, the surplus on the Group’s 
pension schemes as at 29 August 2015 
was £26.2 million (30 August 2014: net 
deficit of £2.4 million). The surplus was 
driven by asset returns. 

32

Debenhams plc Annual Report & Accounts 2015Figure 3: Cash flow, uses of cash and movement in net debt

EBITDA

Working capital

Cash generated from operations

Capital expenditure

Operating cash flow before financing and taxation

Taxation

Financing

Dividends paid

Share buyback

Other movements

Change in net debt

Opening net debt

Closing net debt

Figure 4: Capital expenditure

52 weeks to
29 August 2015

52 weeks to
30 August 2014

£238.6m

£230.8m

(£2.3m)

£9.7m

£236.3m

£240.5m

(£133.4m)

(£128.0m)

£102.9m

£1.1m

(£19.3m)

(£41.7m)

–

(£1.3m)

£41.7m

£361.5m

£319.8m

£112.5m

(£20.6m)

(£13.1m)

(£41.7m)

(£15.1m)

(£11.5m)

£10.5m

£372.0m

£361.5m

13% 
10%
17%
5%
45%
10%

  New UK stores 
  UK modernisations 
  UK maintenance 
  International 
  Group systems 
  Other 

Figure 5: Key balance sheet items

Intangible assets

Property, plant and equipment

Inventory

Other assets

Trade and other payables

Other liabilities

Retirement benefit surplus/(obligations)

Net deferred tax liabilities

Net debt

Reported net assets

52 weeks to
29 August 2015

52 weeks to
30 August 2014

£931.5m

£675.3m

£331.6m

£124.5m

£892.8m

£689.2m

£345.7m

£98.4m

(£523.6m)

(£529.3m)

(£358.4m)

(£363.1m)

£26.2m

(£34.0m)

(£2.4m)

(£2.4m)

(£319.8m)

(£361.5m)

£853.3m

£767.4m

During June 2015, the triennial actuarial 
valuation was completed and a new 
agreement was concluded under 
which the Group agreed to contribute 
£9.5 million per annum to the pension 
schemes (previously £8.9 million per 
annum) for the period from 1 April 2014 
to 31 March 2022 increasing by the 
percentage increase in RPI over the 
year to the previous December. The 
Group agreed to continue to cover the 
non-investment expenses and levies of 
the pension schemes, including those 
payable to the Pension Protection Fund.

Current pension arrangements for 
Debenhams’ employees are provided by 
defined contribution pension schemes.

Further information can be found 
in note 23 to the Group financial 
statements starting on page 126.

MATT SMITH 
CHIEF FINANCIAL OFFICER
22 OCTOBER 2015

33

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39 
 
 
RESOURCES, 
RELATIONSHIPS  
AND SUSTAINABILITY

Ensuring our ability to endure

No. of factories 

941

Female senior management

47%

Debenhams Foundation 
funds raised in 2015 

£1.7m

Employee engagement

79%

Top sourcing countries 

  China 
  India 
  Bangladesh 
  Turkey 
  Romania 
  Other 
  Total 

No. of factories 
486 
159
47
35
27
(UK 28) 187
941

34

MANAGING OUR RESOURCES 
AND RELATIONSHIPS 
In order to deliver a compelling 
customer proposition at great 
value, our sustainable ethical sourcing 
strategy underpins everything that 
we do as a responsible retailer. Our 
customers have the right to expect 
that we source and select the highest 
quality products from suppliers with 
best practice due diligence and 
regular audits of ethical compliance 
and technical capability in line with 
our code of conduct, conditions 
of trading and company policies. 
We source product from 1,246 
suppliers, of which 586 are own 
brand label suppliers, operating 
out of 941 factories in diverse markets 
around the world. Further details 
can be found on our website: http://
sustainability.debenhamsplc.com/. 

Business sustainability 
Our sustainability committee 
is chaired by Martina King, a non-
executive director. The committee 
is made up of senior executives from 
key functions across the business. The 
committee’s primary goal is to take a 
medium to long-term view of the world 
in which we trade, ensuring that 
all aspects of our business remain 
sustainable, enabling us to continue 
as a successful international retailer 
and to achieve our strategic targets. 
Debenhams has been serving our 
customers for more than 200 years  
and as global trends impact on our 
business, we aim to ensure that we  
will continue to serve our customers  
for another 200 years. 

The committee considers key global 
trends, the environment and new 
technologies in order to identify 
business risks, and opportunities to 
support our continual development 
and growth. 

GLOBAL SOURCING 
Working together, our ethical 
compliance and corporate 
responsibility teams, buying 
function and our global sourcing 
division ensure a consistent 
and cost effective flow of goods. 

As set out in our policies and 
conditions of trading, our suppliers  
and factories must ensure that their 
employees are paid a fair wage, treated 
with dignity, not discriminated against 
or exploited in any way and have a safe 
working environment. In addition, they 
undertake not to sub-contract under 
any circumstances.

We have two overseas offices based in 
Hong Kong and Bangladesh working 
with the London sourcing, ethical 
compliance and quality assurance 
teams. The Bangladesh office supports 
our strategy to increase direct 
sourcing, enabling us to have more 
direct open working relationships  
and more flexibility, control and 
transparency, as well as benefiting 
from improved margins. 

In India, our representative office 
supports the management of ethical 
compliance and quality assurance 
alongside our own sourcing team.

Due to our international and 
e-commerce growth a revised 
environmental and chemical policy  
is due to be published in 2015/16.

Debenhams plc Annual Report & Accounts 2015 
 
 
 
Business share by country (%)

  China 
  India 
  Bangladesh 
  Vietnam 
  Cambodia 
  Turkey 
  Romania 
  United Kingdom 
  Pakistan 
  Sri Lanka 
  Other 

43%
14%
12%
6%
6%
4%
4%
3%
2%
2%
4%

Top: Dhaka – BBW 
factory presentation

Bottom: Dhaka 
production 
finishing line

Due diligence and monitoring
We operate a comprehensive factory 
approval and audit process. During 
2014/15, all 941 factories were audited 
or re-visited for follow up remediation 
as part of our ongoing monitoring 
programme. The audit reports and 
remediation plans must be approved 
before any further business with the 
Company can be transacted. Whilst  
we recognise the international 
independent third party audit 
companies, our nominated audit 
partner is Intertek (ITS). 

HR practices and treatment of 
workers. Further details are available 
on our own website and at 
www.impacttlimited.com.

ILO Better Work Programme
We are part of Better Factories 
Cambodia (“BFC”) and Better 
Work Vietnam (“BWV”) which 
under a partnership between the 
International Labour Organisation 
(“ILO”) and manufacturers aim to 
promote rights at work and enhance 
social protection. 

We run our own spot check 
programme, whereby each month 
factories are randomly selected for 
unannounced inspections to check  
for any subcontracting. 

During the course of 2014/15, we visited 
more than 700 factories; the majority of 
these were unannounced, including 
factory visits in the UK made by Martina 
King, chair of the sustainability 
committee and our Director of Ethical 
Trade and Corporate Responsibility. We 
also facilitated a visit to a fully vertical 
manufacturing site in Bangladesh by a 
global investment organisation to see 
first-hand the standard of the factories 
we partner with and to understand the 
extent of what is happening on the 
ground since the tragic collapse of 
Rana Plaza in 2013.

WORKER WELLBEING
We have a number of projects in 
relation to improving the lives of those 
within our supply chain. In particular, 
female empowerment and worker 
wellbeing form two of our key ethical 
strategies. The following projects we 
have developed or participate in as wider 
collaborative retailer initiatives and full 
details can be found on our website:  
http://sustainability.debenhamsplc.com/ 

LIFE 
Life Skills for Empowering Women 
(“LIFE”) is a partnership established 
during 2015 with a health resource 
NGO in India, Swasti: www.swasti.org. 
The purpose is to empower female 
workers by strengthening their life 
skills, using a peer education approach. 

Benefits for Business and Workers 
(“BBW”) programme 
BBW is currently run in Bangladesh 
and India by Impactt, which is a leading 
consultancy specialising in ethical trade, 
human rights, labour standards, gender 
and international development. Impactt 
works with retailers, governments and 
NGOs to maximise positive impact on 
workers and local communities. The 
objective of the programme is to train 
factory management on productivity, 

Bangladesh Accord
We remain a signatory to the Accord 
and act as Lead Brand to a group of 
factories in Bangladesh. We continue 
to support our suppliers and factories 
to ensure the remediation from the 
Accord inspections is being completed 
to ensure worker safety. 

Sudokkho skills and 
employment programme
Debenhams is the first retailer to be 
involved in this programme which aims to 
improve skill levels within factories for the 
Bangladesh workforce, in coordination 
with Bangladesh’s Ministry of Education 
and the UK Department for International 
Development. 

DEBENHAMS FOUNDATION
The Debenhams Foundation was 
set up in March 2012 to ensure 
Debenhams has a strong, consistent 
charitable approach. The aim of the 
Debenhams Foundation is primarily to 
raise money for its key charity partners 
which reflect the causes that 
Debenhams’ customers hold dear.  
The key charity partners are: Children  
in Need, Help for Heroes and Breast 
Cancer Now. In FY2015 the Debenhams 
Foundation raised £1.7 million. The 
total funds raised by the Debenhams 
Foundation since its inception now 
stands at £3.9 million. Further details  
on the work and achievements of the 
Debenhams Foundation can be 
found at http://Debenhamsplc.com.

OUR EMPLOYEES
Debenhams directly employs around 
28,000 people in the UK, Denmark,  
the Republic of Ireland, Hong Kong and 
Bangladesh. Debenhams is committed 
to ensuring that employees or applicants 
for employment are treated equally 
regardless of gender, race, ethnic 
or national origin, religious, political 
or philosophical beliefs, disability, 
marital or civil partnership status, sexual 
orientation, gender reassignment or age. 

35

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39 
 
 
  
  
RESOURCES, RELATIONSHIPS 
AND SUSTAINABILITY 
CONTINUED

Through our equal opportunities policy we 
aim to create an environment that offers all 
employees the chance to use their skills 
and talent. Decisions on recruitment, 
training, promotion, pay terms and 
conditions and leavers are based solely on 
objective, job-related criteria, and personal 
competence and performance. 

Wherever possible the Company 
makes reasonable adjustments to 
ensure that disabled employees are 
able to work effectively including the 
provision of equipment, training and 
adjustment of the work environment or 
working times.

Gender split at financial year end

Directors

Senior management

Male Female

8

79

2

70

All employees

5,603

18,180

Debenhams has a number of policies 
in place to protect and promote 
employee welfare and is committed 
to supporting all human rights in 
our business operations and in our 
relationships with our suppliers 
and other stakeholders. 

HUMAN RIGHTS AND MODERN SLAVERY 
Respecting human rights across our global reach is a fundamental part of our 
Company ethics and integrity. We have followed the UN Guiding Principles on 
Business and Human Rights in order to judge our salient issues and associated 
risks to our business as an international retailer. We welcome the UK Government’s 
Modern Slavery Act of March 2015 and fully support this legislation, which will help 
create a level playing field across industry and supply chains. We have already 
incorporated additional clauses into our supplier conditions of trading, business 
policies and code of conduct and in due course will publish our Human Rights 
policy, providing relevant training to employees and our global supply base. 

We promote and respect human rights through policy and stakeholder 
dialogues, and participate in various industry forums and working groups. 
On 30 March 2015, we held a supplier conference at our head office for all UK 
suppliers and factories to introduce the Modern Slavery Act 2015. We required 
our UK supply base to attend workshops on a new initiative of which we are 
a founding member, alongside other major UK retailers, called Fast Forward. 
This is to introduce a new audit model, the methodology and preparatory 
requirements, which at present replaces the industry standard SMETA for 
the UK supply base. We continue to use the SMETA methodology globally. 

As an immediate priority during the remaining part of 2015 we are conducting 
these audits at each factory in the UK, and inspections will also be conducted 
for outsourced labour providers. We continue to work closely with the ETI and 
BRC and remain an active member of the relevant working groups. 

INDUSTRY PARTNERSHIPS
We are an active member of the 
BRC and involved in several working 
groups. Some of the working 
groups that we participate in, 
include: 

•  Environment 
•  Better Retail Climate
•  Ethical Labour 
•  Modern Slavery 
•  Timber 
•  Chemical 

Debenhams remains a member 
of the Ethical Trading Initiative 
(“ETI”): the ETI Base Code is an 
internationally recognised code of 
labour practice. We are involved 
with various activities such as the 
Leicester working group, Living 
Wages, the China working group 
and in the past 12 months we 
worked in collaboration with the ETI, 
other retailers and the Home Office 
on the Modern Slavery Act 2015.

36

Debenhams plc Annual Report & Accounts 2015Engagement survey
The results of the third annual employee 
survey “Your Voice 2015” show that our 
engagement score has improved to 79%. 
In line with last year, more than 21,000 
colleagues participated in the survey. 

What has been particularly pleasing is to 
see some of the gains on both last year 
and two years ago in the areas where we 
have had specific management focus or 
investment. We believe initiatives such 
as the Learning@Work events, a new 
performance management process and 
local “Your Voice” action plans have 
driven these improvements.

Building employee performance
We launched our goal setting process 
for all employees in 2013/14, supported 
by performance-focused goal setting 
sessions for all managers. The aim is 
for all employees to clearly see and 
be rewarded for the part they play 
in driving the performance of the 
business for future success. We aim 
to build on our new performance 
review process, defining and 
embedding the Debenhams Success 
factors as behaviours required from 
our employees. 

Business information and key messages 
are cascaded to all employees 
throughout the business via personal 
briefings and email. Briefings are also 
held by the Chief Executive and senior 
management to update employees on 
the performance of the Company and 
the Company’s strategy. The Employee 
Consultation Forum, which is attended 
by elected representatives from stores 
and head office, is another medium by 
which employees receive information 
on the Company as well as giving 
employees the opportunity to be 
consulted on certain activities of  
the business.

Building a pipeline of leaders 
and managers 
We launched a new robust process to 
define talent throughout the business 
and to support succession planning. In 
addition, we launched a new series of 
development programmes to support 
talented store employees progressing 
from sales advisor through to store 
manager, which has seen over 1,000 
non-management staff working 
towards being the store managers  
of the future. 

For Head Office, our talent 
development programmes continue  
to evolve, focusing on areas of growth 
for the business. Business focused 
projects have been integrated into 
development programmes to add 
continuous learning opportunities 
as well as build effective cross-
functional working.

We are currently participating in 
the government trailblazer initiative 
for industries to design and own 
apprenticeship standards. In addition 
to our current retail apprenticeships 
run in key stores we are trialling a food 
apprenticeship in our restaurants in 
a sample of stores in the North West. 

We have taken business placements 
from a broad range of top universities. 
Our business placement participants 
undergo an intensive training 
programme, with 60% returning 
to us on completion of their full 
time education.

ENVIRONMENT
SCAP – Sustainable Clothing Action 
Plan and TRAID
The Sustainable Clothing Action Plan 
(“SCAP”) aims to improve garment 
sustainability. We are amongst other 
leading clothing companies that have 
pledged to measure and reduce their 
environmental footprint and are a 
signatory to the SCAP 2020 
Commitment. Further details are 
available on our website. As part of 
our commitment we have partnered 
with TRAID, a charity working to stop 
textiles and footwear from being 
thrown to landfill, reducing waste and 
carbon emissions while raising 
funds to fight global poverty. 

We have launched a head office 
recycling initiative for staff to dispose 
of both samples and their own clothing, 
footwear and accessories. In 2015/16 
we aim to operate a customer facing 
option for stores and online. 

Energy efficiency
Debenhams has reported its 
greenhouse gas (“GHG”) emissions 
since 2008 and reported online 
to the Carbon Disclosure Project 
since 2010. We participate in the UK 
Government’s CRC Energy Efficiency 
Scheme where we are in the top 
quartile of the CRC league table. 
Our GHG footprinting, reporting 
and assurance services are 
provided by Ricardo-AEA.

Top/Middle: 
Bangladeshi factory 
employees

Bottom: LIFE Team 
training Bangalore

37

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39  
  
RESOURCES, RELATIONSHIPS 
AND SUSTAINABILITY 
CONTINUED

“ OUR CARBON FOOTPRINT 
HAS DECREASED BY 1.3%”

We opened our first overseas 
distribution hub, in Singapore, in April 
2013. We currently process more than 
5 million units per year through the 
facility and service our Middle East 
franchise partner with direct shipments 
of more than 65% of their total stock 
package. Most of our Asian origin stock 
now ships directly from point of 
manufacture via Singapore into the 
relevant Middle East market. 

This has delivered both significant cost 
savings and improved lead times, 
as well as reduced CO2 emissions and 
shorter travel distance. It will also add 
to our DC sustainability project by 
diverting volume from our prime  
UK DCs.

We plan to extend the use of this facility 
by adding more franchise partners in 
the region.

Waste management
Debenhams is committed to minimising 
the amount of waste generated not only 
to improve our environmental footprint, 
but also to make financial savings. Our 
aim was to send zero store waste to 
landfill by January 2014. We have 
achieved 94% which is a 38% increase 
since 2011 and 101 stores are at 100%. 
To help drive down the 6% landfill 
diversion we have worked with new 
partners to assist us to divert our 
by-product. For example, our 
collaboration with Dulux Paints has 
enabled us to reduce costs and take 
advantage of their take back scheme, 
where the paint is either recycled or 
used within community projects. 

GREENHOUSE GAS “GHG” REPORT 
2014/15
Debenhams has reported its GHG 
emissions for its UK, Irish and Danish 
operations since 2008. Since then  
its footprint boundary has evolved  
to include areas such as other 
international offices, packaging, 
hanger (production and recycling) 
waste and production of catalogue, 
brochure and direct mail. This section 
provides a breakdown of our GHG 
emissions for this year. For further 
details of our GHG emissions visit 
our website: http://sustainability.
debenhamsplc.com/. 

Supported by Ricardo-AEA, we have 
applied the GHG Protocol Corporate 
Accounting and Reporting Standard 2013 
and the UK Government Conversion 
Factors for Company Reporting to 
calculate our carbon emissions. Our GHG 
emissions are reported in line with the 
Group’s financial year.

This year, based on the data provided, our 
overall carbon footprint has decreased by 
1.3%, from 193,365 tonnes CO2e in 2014  
to 190,930 tonnes CO2e in 2015. A 
breakdown of this is shown in figure 1. 

The decrease in overall emissions is 
mainly due to a reduction in electricity 
consumption both in terms of energy 
measured in kWh and in emissions 
measured in tonnes CO2e. The increase 
in Scope 1 emissions this year reflects 
newly available refrigeration emissions. 
Scope 3 emissions have increased due  
to the inclusion of a new emission source, 
the production of catalogue, brochure 
and direct mail. 

Energy efficiency is a key component 
of our store expansion and 
modernisation programmes. New stores 
in Borehamwood and Scunthorpe have 
benefited from full LED lighting schemes 
on the shop floor and in the back of house 
areas, reducing total energy usage by 19% 
compared with conventional lighting. 
Following a successful trial at Birmingham 
Bullring we are investing £2 million in 2016 
on initiatives to retrofit LED lighting in a 
number of stores to reduce our energy 
consumption whilst also improving the 
in-store environment for customers  
and employees.

Logistics
With the continued growth in click & 
collect and recognising the benefits of 
an improved service to our stores, we 
have combined several parts of our 
delivery operation to provide a cost 
effective and high frequency delivery 
model. This allows delivery of all of our 
own bought click & collect parcels on 
Debenhams-owned and managed 
assets, improving cost effectiveness 
and the quality of the service to our 
customers. This has additionally 
provided a more frequent delivery 
service to our stores enabling faster 
movement of stock through our supply 
chain. We have also invested in 
enhancing our transport telematics 
tools, providing increased visibility 
on all movements and improved 
service monitoring.

We have also contracted with rail 
freight providers to move as many 
containers as possible by rail from 
ports of arrival to our Sherburn 
Distribution Centre (“DC”). This has 
successfully generated cost savings  
as well as reducing CO2 emissions.

38

Debenhams plc Annual Report & Accounts 2015We will continue to capture more emissions sources in the future. In addition, we will 
continue to invest in projects that will further support the reduction of our footprint 
and environmental impacts. This year we invested £739,628 across energy efficiency 
projects such as lighting, heating, cooling and controls, with additional investment 
planned in for 2015/16. 

Figure 1: Scope 1, 2 and 3 absolute GHG emissions shown in tonnes CO2e 

Scope 1

Scope 2

Scope 3

Total

2010/11

2011/12 2012/13 2013/14 2014/15

22,198

14,850

17,786

15,989

 19,668 

149,732

144,536

139,607

149,068

 139,354 

28,418

19,071

16,687

28,308

 31,908 

200,348

178,457

174,080

193,365

 190,930 

Scope 1: Direct CO2e emissions sources such as gas and oil consumption, business travel and refrigeration.
Scope 2: Indirect CO2e emissions from the consumption of purchased electricity, heat or steam.
Scope 3: Other indirect CO2e emissions from sources such as transport of goods in vehicles not owned 
or controlled by Debenhams, water consumption and waste disposal.

Emissions data are made more meaningful when compared to a core business 
variable. We have used intensity ratios for both the total footprint using the annual 
GTV and premises floor area. Figure 2 shows the total annual GTV and floor area for 
the whole business. The total absolute emissions are then divided by these figures to 
provide tonnes of CO2e per million pounds of GTV and tonnes of CO2e per square 
metre of floor area, respectively, as shown in figure 3. 

These tables show that the GTV and floor area have increased this year; and yet the 
intensity metrics have decreased. 

Figure 2: Data used for intensity measurements 

2010/11

2011/12 2012/13 2013/14 2014/15

GTV (£m)

2,640

2,708

2,777

2,824

2,860

Total floor area* (m2)

1,931,449 1,838,924 1,808,398 1,850,874 1,894,926

*  This total floor area included back of store, offices and distribution centres.

Figure 3: Assessment of absolute footprint emissions

Assessment

2010/11

2011/12 2012/13 2013/14 2014/15

Absolute emissions (tCO2e)

200,348

178,457

174,080

193,365

190,930

Absolute tCO2e/£m GTV

76

66

63

68

67

Absolute tCO2e/m2

0.104

0.097

0.096

0.104

0.101

Overall, with stringent monitoring management we expect to continue to show 
improvement in these metrics in the next five years, and continue to contribute 
positively to the Better Retailing Climate as part of our drive to save energy and 
protect the environment. 

STRATEGIC REPORT

The strategic report was approved by a duly authorised committee of the 
board of directors on 21 October 2015 and signed on its behalf by:

MATT SMITH 
CHIEF FINANCIAL OFFICER
22 OCTOBER 2015

39

Debenhams plc Annual Report & Accounts 2015Strategic report 2-39CORPORATE 
GOVERNANCE

Committed to high standards of corporate governance

NIGEL NORTHRIDGE 
CHAIRMAN

“THE BOARD RECOGNISES 
THE NEED TO LEAD ON 
VALUES AND CONDUCT IN 
ORDER TO ENCOURAGE 
GOOD BEHAVIOURS 
THROUGHOUT DEBENHAMS”

40

Debenhams plc Annual Report & Accounts 2015DEAR SHAREHOLDER
On behalf of the board, I am pleased 
to present the corporate governance 
report for the financial year ended 
29 August 2015 and to confirm that 
Debenhams plc complies with the 
UK Corporate Governance Code 
(September 2012) (“the Code”). The 
corporate governance report together 
with the Audit Committee report, the 
directors’ remuneration report and the 
directors’ report sets out our approach 
to governance and how the board has 
directed and controlled the Group 
during the last year.

In addition to seeking to operate high 
standards of corporate governance, the 
board also recognises the need to lead 
on values and conduct in order to 
encourage good behaviours throughout 
Debenhams. Our standards of expected 
conduct and behaviour are set out in our 
code of business conduct policy which 
we periodically circulate to all employees 
across the business. That policy is 
available on the Company’s intranet 
alongside all our other business policies.

The following are the key corporate 
governance issues that the board has 
addressed during the last financial year.

SUCCESSION PLANNING
Succession planning is an important 
element of good governance. It ensures 
that we are fully prepared for planned or 
sudden departures from key positions 
throughout the Group. 

With that in mind the Nomination 
Committee undertook a review of the 
succession plans for the board, the 
Executive Committee and key roles 
within the organisation. The review also 
provided visibility on the talent pipeline 
and “rising stars” within Debenhams.

THE BOARD
Following the external evaluation process 
last year, I conducted an internal evaluation 
of the board and its committees during 
this year. I am pleased to report that the 
results were positive, confirming that the 
board and its committees are operating 
well and effectively.

Michael Sharp has been Chief Executive 
of Debenhams since September 2011 and 
it has always been his intention to serve a 
five year term. Michael is now two months 
into his fifth year and has indicated this is 
the right time for the board to commence 
a succession planning process so that he 
can step down some time in 2016. 
Michael will remain in post during the 
Christmas trading period and into 2016 
and will assist the board in the process of 
identifying his successor. This process 
will evaluate internal and external 

As outlined in my letter on page 3, 
Dennis Millard is to remain on the 
board as a non-independent non-
executive director. It is proposed 
that Terry Duddy will succeed him 
as Senior Independent Director and 
Martina King will take over as chair of 
the Remuneration Committee, both 
appointments to be effective from 
14 January 2016.

Following my evaluation of the 
directors and my confirmation that they 
all continue to perform effectively and 
demonstrate commitment to their 
roles, the Nomination Committee is, in 
line with the Code, recommending that 
all the directors of the Company stand 
for re-election at the next Annual 
General Meeting along with Matt Smith 
and Terry Duddy who will both stand 
for election to the board having been 
appointed as directors during the year. 

CORPORATE GOVERNANCE CODE
We have reviewed the new provisions 
included in the Financial Reporting 
Council’s UK Corporate Governance 
Code published in September 2014 
which will be effective for our 2016 
financial year. The board will therefore 
report on the implementation of those 
new responsibilities in next year’s 
annual report.

I look forward to meeting shareholders 
at our next Annual General Meeting 
which will be held on 14 January 2016 
at 2.00pm at the Wellcome Collection, 
183 Euston Road, London NW1 2BE. 

NIGEL NORTHRIDGE 
CHAIRMAN

candidates and Michael has agreed 
to remain in post to ensure an orderly 
and smooth handover to his successor.

On behalf of the board I would like to 
thank Michael for continuing to lead 
Debenhams through a crucial time of 
change in retailing and for the good 
progress the Company has made 
under his leadership. He has worked 
enormously hard to develop the 
Company’s strategy and the benefits 
of this are really starting to show in the 
results. I am pleased Michael will remain 
with us until we have appointed a suitable 
replacement and will help facilitate an 
orderly succession process. The board is 
confident we have a clear and effective 
strategy and when Michael steps down, 
he will leave Debenhams in a strong 
position to compete and deliver 
long-term sustainable growth.

As indicated last year, we welcomed 
Matt Smith to the board as Chief 
Financial Officer. Matt was appointed 
to the board on 26 January 2015. In 
addition, Terry Duddy joined the 
board as an independent non-executive 
director on 10 April 2015. He is also a 
member of the Nomination, 
Remuneration and Audit Committees. 
Martina King’s appointment as an 
independent non-executive director 
was extended for a further three years 
to 31 July 2018 following the end of her 
second three year term on 31 July 2015. 
Sophie Turner Laing stepped down 
from the board following the expiry 
of her second three year term, having 
served as an independent non-
executive director since August 2009. 
Sophie’s input during her six years of 
service has been extremely valuable 
to the board. Since year end, Peter 
Fitzgerald’s appointment as an 
independent non-executive director has 
been renewed for a second three year 
term effective from 4 October 2015. 

Board composition

Length of non-executive 
directors’ service

  Chairman 
  Executive directors 
   Independent non-executive  
directors 

10%
30%

60%

  0-3 years 
  3-6 years 
  6-9 years  
  More than 9 years  

3
2
1
1

41

Debenhams plc Annual Report & Accounts 2015Governance 40-85BOARD OF 
DIRECTORS

Governed with experience

Left to right:  
Mark Rolfe, Martina King, Terry Duddy, Nigel Northridge, 
Michael Sharp, Matt Smith, Peter Fitzgerald, Stephen Ingham, 
Suzanne Harlow and Dennis Millard.

Committee membership

Remuneration Nomination 

Audit Sustainability

Nigel Northridge

Michael Sharp

Matt Smith

Suzanne Harlow

Dennis Millard 

Terry Duddy

Peter Fitzgerald 

Stephen Ingham

Martina King 

Mark Rolfe

  Committee member 

  Committee chairman

42

Debenhams plc Annual Report & Accounts 2015 
NIGEL NORTHRIDGE
Role: Chairman of the board since 
April 2010 and of the Nomination 
Committee. Nigel is also a member 
of the Remuneration Committee. 
Key strengths: Nigel has vast experience 
of a range of businesses in both an 
executive and non-executive capacity. 
He spent 32 years with Gallaher Group plc 
including seven years as Chief Executive 
between 2000 and 2007 where he drove 
consistent and significant growth in 
shareholder value, ultimately concluding a 
successful sale of that business. In addition 
to his current non-executive roles, Nigel 
has also served as a non-executive director 
of Aggreko plc, Thomas Cook Group plc 
and Aer Lingus Group plc and as Chairman 
of Paddy Power plc. 
Current external directorships: Senior 
Independent Director of Inchcape plc.

MICHAEL SHARP
Role: Chief Executive since 
September 2011. 
Key strengths: Michael is one of the UK’s 
most experienced retailers and has spent 
his entire career in the industry. He has 
worked for Debenhams, or its predecessor, 
the Burton Group, since 1985. Michael 
joined Debenhams in 1997 and was 
appointed to the board in 1999. He was 
appointed Chief Operating Officer in 2006 
and Deputy Chief Executive in 2008. 
Michael is an honorary professor of 
Glasgow Caledonian University. 
Current external directorships: None

MATT SMITH ACA
Role: Chief Financial Officer since 
January 2015.  
Key strengths: Matt brings extensive 
experience of international and multi-
channel retailing to his role as Chief 
Financial Officer. He worked for Mothercare 
plc as Chief Financial Officer since 2013 and 
prior to this, he held a number of senior 
finance roles within Home Retail Group plc 
including Finance Director of Argos. Matt is 
a chartered accountant and has worked for 
KPMG in both London and Sydney.  
Current external directorships: None. 

SUZANNE HARLOW
Role: Group Trading Director since 
December 2013.  
Key strengths: Suzanne had led 
Debenhams’ design, buying and 
merchandising activities in the role of 
Group Trading Director since 2008 and was 
appointed to the board in December 2013. 
She has worked for Debenhams since 1994 
and her roles have also included Trading 
Director of Womenswear, Lingerie and 
Beauty between 2005 and 2008 and Buying 
and Merchandising Director of various 
divisions between 1999 and 2005. Suzanne 
is a member of the Advisory Council of the 
British Fashion Council and the 
Development Council of Ballet Rambert and 
a representative of the International 

Association of Department Stores. 
Current external directorships: Ermes 
Department Stores plc 

DENNIS MILLARD CA (SA), MBA
Role: Senior Independent Director since May 
2010 following appointment as an 
independent non-executive director in May 
2006. Dennis is also chairman of the 
Remuneration Committee and a member of 
the Nomination and Audit Committees. 
Key strengths: As Chairman and Deputy 
Chairman of two other retail public 
companies and with past experience as a 
Finance Director, Dennis brings relevant 
and broad experience to his roles of Senior 
Independent Director and chairman of the 
Remuneration Committee. Dennis has 
previously also served as Chairman of 
Connect Group PLC and as a non-
executive director of Premier Farnell plc. 
Current external directorships: 
Chairman of Halfords Group plc and 
Deputy Chairman of Pets at Home 
Group plc. 

TERRY DUDDY 
Role: Independent non-executive director 
since April 2015 and a member of the 
Remuneration, Audit and Nomination 
Committees. 
Key strengths: Terry was Chief Executive 
of Home Retail Group plc, following its 
demerger from GUS in October 2006 until 
March 2014, having previously served as 
Chief Executive of Argos since its 
acquisition by GUS in 1998. He previously 
held senior executive roles at Dixons 
Stores Group, latterly as Managing 
Director at PC World. 
Current external directorships: Non-
executive director of Hammerson plc. Terry 
is also Chairman of the Retail Trust Group. 

PETER FITZGERALD
Role: Independent non-executive director 
since October 2012 and a member of the 
Audit Committee. 
Key strengths: Peter’s experience as 
a leading e-commerce executive is 
invaluable to Debenhams as we continue 
to grow our multi-channel business. Peter 
is Country Manager at Google Japan 
where he oversees every aspect of Google 
Japan’s business. Before this he was 
Country Sales Director for Google UK/Eire, 
the biggest market for Google outside the 
US. Peter joined Google in 2007. From 1999 
to 2007 Peter worked for Amazon both in 
Europe and the USA.  
Current external directorships: None 

STEPHEN INGHAM
Role: Independent non-executive director 
since January 2013 and a member of the 
Remuneration Committee. 
Key strengths: Stephen has been 
Chief Executive Officer of Michael Page 
International since 2006 having worked 
for that business from 1987. His experience 
of building an international business 

at Michael Page supports our 
strategy to expand the Debenhams 
brand internationally.  
Current external directorships: 
Chief Executive Officer of Michael Page 
International plc. Stephen is also a 
member of Great Ormond Street 
Hospital’s Corporate Partnership.

MARTINA KING
Role: Independent non-executive director 
since August 2009 and a member of the 
Remuneration, Audit and Nomination 
Committees. Martina also chairs the 
sustainability committee. 
Key strengths: Martina has accumulated 
extensive experience in management and 
marketing through holding a number of 
senior positions in marketing and online 
media including Managing Director of 
Aurasma, Yahoo! and Capital Radio. She 
has also served as a non-executive director 
of Capita plc. As Chief Executive Officer 
of Featurespace Limited, Martina also 
has data analytic experience. 
Current external directorships: Chief 
Executive Officer of Featurespace Limited 
and a non-executive director of Cineworld 
Group plc. 

MARK ROLFE FCA
Role: Independent non-executive director 
since October 2010. Mark is also chairman 
of the Audit Committee and a member 
of the Remuneration and Nomination 
Committees. 
Key strengths: Mark is a chartered 
accountant and has considerable financial 
and accounting experience including 
20 years spent with Gallaher Group plc 
in various finance and executive roles 
including that of Finance Director. He has 
also served as a non-executive director of 
Hornby plc and The Sage Group plc and 
as chairman of Lane Clark & Peacock LLP. 
Current external directorships: 
Non-executive director of Barratt 
Developments plc. 

Board gender diversity

  Male 
  Female 

80%
20%

43

Debenhams plc Annual Report & Accounts 2015Governance 40-85CORPORATE 
GOVERNANCE REPORT

“ LEADERSHIP AND 
EFFECTIVENESS”

In accordance with the Listing Rules 
of the UK Listing Authority, the 
Company confirms that throughout the 
year ended 29 August 2015 and as at the 
date of this annual report, it was 
compliant with all the relevant provisions 
as set out in the September 2012 UK 
Corporate Governance Code (“the 
Code”), copies of which can be 
downloaded from the 
Financial Reporting Council 
website (www.frc.org.uk).

LEADERSHIP
The board
The board of Debenhams is collectively 
responsible for the long-term success of 
the Company by directing and supervising 
the affairs of the Company and is 
accountable to its shareholders for the 
Group’s strategic aims, risk management 
and performance. No individual or small 
group of individuals dominates the 
board’s decision-making process. 

Biographical details of the board of 
directors are on pages 42 to 43. The board 
currently has ten members: the Chairman, 
six independent non-executive directors 
and three executive directors. Following 
the Annual General Meeting, the board 
will consist of the Chairman, three 

executive directors, five independent 
non-executive directors and one 
non-independent non-executive director.

The Chairman
The Chairman is responsible for the 
effective leadership, operation and 
governance of the board and its 
committees. He ensures that all 
directors contribute effectively in the 
development and implementation of the 
Company’s strategy whilst ensuring that 
the nature and extent of the significant 
risks the Company is willing to embrace 
in the implementation of its strategy 
are determined and challenged. The 
Chairman is also responsible for the 
induction of new directors and their 
continuing development, board 
evaluations and succession planning. 
The Chairman holds regular meetings 
with the non-executive directors without 
the executive directors being present 
and has regular contact with all 
board members. 

Nigel Northridge has been our 
Chairman since April 2010 and 
is also the Chairman of the 
Nomination Committee.

The Chief Executive
The Chief Executive is responsible 
for the management of the Group’s 
business and for implementing the 
Group’s strategic aims. He also chairs 
the Executive Committee and ensures 
that it achieves the delegated 
objectives in accordance with the 
Company’s business policies. The roles 
and responsibilities of the members of 
the Executive Committee are detailed 
opposite. The Chief Executive also 
leads an annual strategy event to focus 
on the Group’s overall performance and 
the development of the 
business strategy. 

Michael Sharp has been our Chief 
Executive since September 2011.

The Chief Financial Officer
The Chief Financial Officer is responsible 
for the financial reporting and 
management of the Group. In addition 
to the finance, audit, tax and treasury 
teams, the role is also responsible for 
property, space planning, legal and 
secretariat and investor relations.

Matt Smith has been our Chief 
Financial Officer since January 2015.

Chairman

Chief 
Executive

Chief  
Financial  
Officer

Group 
Trading 
Director

Senior  
Independent  
Director

Independent  
non-executive  
directors

Nigel Northridge

Michael Sharp

Matt Smith

Suzanne Harlow

Dennis Millard

Terry Duddy

Peter Fitzgerald

Stephen Ingham

Martina King

Mark Rolfe

44

Debenhams plc Annual Report & Accounts 2015Executive Committee

Michael Sharp 
Chief Executive

Suzanne 
Harlow 
Group Trading 
Director

Ross  
Clemmow 
E-Commerce 
Director

Richard 
Cristofoli 
Marketing 
Director

Mike  
Goring 
Retail 
Director

Design, 
buying, 
merchandising, 
supply chain, 
sourcing and  
external 
business.

UK and 
International 
online sales and 
development 
and customer 
relations.

Product 
marketing, 
advertising, PR, 
visual and creative, 
customer strategy 
and insight.

UK and 
international  
store 
operations 
and store 
development.

Peter  
Swann 
Operations 
Director

Systems,  
imports and 
exports, 
distribution 
and logistics.

Nikki  
Zamblera 
HR Director

HR, pay and 
reward, 
learning and 
development, 
recruitment, 
pensions  
and facilities.

Matt  
Smith 
Chief  
Financial 
Officer

Financial 
reporting and 
management, 
tax, treasury, 
internal audit, 
property, space 
planning, legal 
and secretariat 
and investor 
relations.

The Group Trading Director
The Group Trading Director leads the 
buying and merchandising activities 
and is responsible for the development 
of the Debenhams brand and product 
strategy and the external business 
initiatives with the overriding objective 
to deliver a compelling customer 
proposition. The role is also 
responsible for the sourcing 
and supply chain functions.

Suzanne Harlow has been our Group 
Trading Director since December 2013.

The Senior Independent Director
Any concerns that shareholders 
may have which are not appropriate 
for discussion through the normal 
channels of Chairman, Chief Executive 
or Chief Financial Officer will be 

dealt with by this director. The Senior 
Independent Director also serves as 
an intermediary for the other directors 
as necessary and acts as a sounding 
board for the Chairman. In addition, 
the role also has responsibility for 
leading the annual appraisal of the 
Chairman’s performance.

Dennis Millard has been our Senior 
Independent Director since May 2010. 
As a result of Dennis Millard’s length 
of tenure, he is no longer considered 
to be independent and the board 
therefore proposes that Terry Duddy 
replace him as Senior Independent 
Director effective from the date of the 
forthcoming Annual General Meeting.

Non-executive directors
As detailed in their biographies on pages 
42 and 43 our non-executive directors have 
a diverse range of skills, experience and 
backgrounds and provide constructive 
challenge within the boardroom. They are 
well informed about the Company and 
have a strong command of the issues 
relevant to the business. As at 29 August 
2015, all the non-executive directors 
were considered by the board to be 
independent and free from any 
relationship or circumstances that could 
affect their independent judgement.

The independence of non-executive 
directors who have served more than 
six years is subject to rigorous review. 

The table below details the length of service of our Chairman and for each of our non-executive directors:

Director

Dennis Millard

Martina King

Nigel Northridge

Mark Rolfe

Peter Fitzgerald

Stephen Ingham

Terry Duddy

Date of appointment

Length of service as a non-executive 
director at 29 August 2015

9 May 2006

1 August 2009

1 January 2010

1 October 2010

4 October 2012

8 January 2013

10 April 2015

9 years 4 months

6 years 1 month

5 years 8 months

4 years 11 months

2 years 11 months

2 years 8 months

4 ½ months

45

Debenhams plc Annual Report & Accounts 2015Governance 40-85CORPORATE GOVERNANCE 
REPORT CONTINUED

The Company Secretary
The Company Secretary plays a leading 
role in the good governance of the 
Company by supporting the Chairman 
and helping the board and its committees 
to function efficiently. Together with the 
Chairman, the Company Secretary keeps 
under review the governance processes 
adopted by the Company to ensure that 
they remain fit for purpose and considers 
any improvements that could strengthen 
the governance of the Company. All 
directors have access to the services of 
the Company Secretary and may take 
independent professional advice at 
the Company’s expense in conducting 
their duties.

The Company Secretary acts as 
secretary to the board and each 
of its committees.

The appointment or removal of the 
Company Secretary is a matter for 
the board as a whole. 

Paul Eardley has been our Company 
Secretary since October 2007.

Board diversity
The Company’s diversity policy was 
adopted by the board in FY2014. It is 
the responsibility of the Nomination 
Committee to implement and monitor 
the objectives set out in the policy and 
to review the policy annually (last 
reviewed September 2015). 
Debenhams believes that diversity,  
in all its aspects, is important in order 
for a board to operative effectively.  
The main objectives of the policy 
are to ensure that the board is well 
balanced and appropriate for the 
needs of the business and that the 
board comprises directors who 
are sufficiently experienced and 
independent in character and 
judgement. Following Sophie Turner 
Laing’s departure the Nomination 
Committee will be mindful of the 
diversity policy when considering 
future appointments. The charts 

below and opposite demonstrate 
the gender split at board level, 
within the Executive Committee, 
senior management and for the 
workforce as a whole.

Time commitment
All directors are aware of the need 
to allocate sufficient time to the 
Company in order to discharge their 
responsibilities effectively. The board 
monitors the extent of their external 
interests and any conflicts on an 
ongoing basis. The letters of 
appointment for non-executive 
directors set out the time commitment 
expected to perform their duties 
effectively. The time required by 
directors will fluctuate depending on 
the demands of the business and any 
other events but the expected number 
of days required for each non-executive 
director is ten days per annum.

Board gender diversity

Executive Committee gender diversity

Senior managers gender diversity

  Male 
  Female 

80%
20%

  Male 
  Female 

75%
25%

  Male 
  Female 

53%
47%

46

Debenhams plc Annual Report & Accounts 2015All employees gender diversity

  Male 
  Female 

24%
76%

Induction and ongoing development
On appointment, a director is provided 
with an induction programme which is 
tailored to his or her experience of 
listed company responsibilities and 
based on his or her knowledge of the 
retail sector. The induction includes 
the provision of relevant current and 
historical information about the 
Company together with applicable 
business policies. Meetings are 
arranged with advisors and visits to 
operations around the Group are 

Board activity throughout the year

arranged. One to one meetings 
are also held with members of the 
Executive Committee and other 
senior executives in the business as 
appropriate. The Company Secretary 
assists in the induction of new directors 
and their ongoing development as 
required and also undertakes a review 
with new directors following induction 
to consider any new initiatives which 
would improve the induction process.

Directors’ conflicts of interest
The Nomination Committee annually 
reviews and considers the interests and 
other external appointments held by 
the members of the board. All conflicts 
declared were approved at its meeting 
in September 2015. The directors have 
a continuing duty to inform the board 
of any potential conflicts immediately so 
that such conflicts may be considered 
and, if authorised, included within the 
register of conflicts. We recognise 
that the non-executive directors have 
other business interests outside of the 
Company and that other directorships 
bring significant benefits to the board. All 
existing directorships are detailed within 
the director biographies on pages 42 and 
43. Non-executive directors are required to 
obtain the approval of the Chairman before 
accepting any further appointments. 

A register of related parties is also 
maintained by the Company Secretary.

Indemnification of directors
Qualifying third party indemnity 
provisions (as defined in section 234 
of the Companies Act 2006) are in 
force for the benefit of the directors 
who held office during the year. The 
Company also provides directors’ 
and officers’ liability insurance for 
its directors and other officers. 

Board meetings
The board held five meetings during 
FY2015 which were fully attended by 
all the board members. In addition 
to the directors, the board meetings 
were attended by the members of 
the Executive Committee and the 
Company Secretary. Details of the 
principal items discussed at each 
meeting are shown in the table below.

The presentation of timely, high 
quality information to the board and its 
committees is essential to ensure that 
there is thorough consideration of the 
issues prior to and informed debate 
and challenge at all meetings. All 
information is published in advance 
via a secure web portal. If directors 
are not able to attend meetings due 

September 2014

October 2014

December 2014

January 2015

April 2015

June 2015

Visit to Danish 
operation Magasin 
du Nord

Presentation on 
the supply chain 
and buying and 
merchandising 
roadmap

Approved full year 
results, report and 
accounts and 
recommended the 
final dividend

Approved the 
corporate risk map

Reviewed 
the annual 
performance 
evaluation of the 
board and its 
committees

Approved the 
schedule of 
matters reserved 
for the board

Met with 
shareholders at the 
Annual General 
Meeting

Approved the 
January Trading 
Statement

Approved interim 
results and 
resolved to pay 
interim dividend

Approved the June 
Trading Statement

Presentation on the 
strategic priorities

Reviewed budget

Update 
presentation 
on the supply chain

Presentation on 
health and safety

Annual Strategy 
Meeting

47

Debenhams plc Annual Report & Accounts 2015Governance 40-85CORPORATE GOVERNANCE 
REPORT CONTINUED

to conflicts in their schedule, they review 
the papers for consideration at that 
meeting and relay any comments to  
the Chairman in advance of the meeting 
where possible, which are then passed 
on to the other directors. The Company 
Secretary ensures relevant information 
flows within the board, its committees 
and to senior management and records 
all matters discussed within the minutes 
of the meeting. Each board meeting 
reviews presentations from the 
executive directors and from the other 
members of the Executive Committee. 
Presentations are also requested by  
the board on an ad hoc basis from the 
trading divisions and other business 
areas, including investor relations, 
treasury, taxation, health and safety 
and human resources. In addition, the 
board receives regular updates on the 

Investor relations calendar

key Group risks and ensures that the risk 
management framework and profile 
supports the business strategy. In 
accordance with the Code, the formal 
schedule of matters reserved for the 
board is reviewed annually, usually 
at the October board meeting.

Board committees
The board committees are the 
Audit, Remuneration and Nomination 
Committees. The terms of reference 
of each committee (which are reviewed 
annually) can be found on our website 
at http://debenhamsplc.com. In 
addition there is a sustainability 
committee which is a committee of the 
board and is chaired by Martina King. 

The members together with the role 
and activities of each board committee 
can be found at:

Audit Committee 

Pages 52 to 55

Nomination 
Committee 

  Remuneration 
Committee 

Pages 50 and 51

Pages 56 to 81

Performance evaluation
In line with best practice, we conduct 
external evaluations of the board,  
its committees and each individual 
director at least once every three years. 
As no material concerns were raised 
during the FY2014 external evaluation 
the board determined that the 
Chairman should carry out an internal 
evaluation in FY2015. This year’s 
evaluation confirmed that all of the 

October 2014

November 2014

December 2014

January 2015

April 2015

June 2015

July 2015

August 2015

Full year results

US shareholder roadshow

Annual General Meeting

Trading update

First half results

Investor meetings

CFO Broker introductions

UK investor meetings

UK shareholder roadshow

European shareholder 
roadshow

UK investor meetings

UK shareholder roadshow

Trading update

Fixed income investor 
roadshow

48

Debenhams plc Annual Report & Accounts 2015Shareholders by geography

December 2014 AGM – key highlights

•  Full director attendance

•  Between 708,648,809 and 

716,358,151 votes were cast  
for each resolution

•  All directors retired and were 

elected/re-elected to the board, 
receiving on average 98.71% of 
votes cast in favour

•  The resolution to approve the 
directors’ remuneration policy 
for the year ended 30 August 2014 
was passed with 98.65% of votes 
cast in favour

•  The resolution to approve the 
directors’ remuneration report 
for the year ended 30 August 2014 
was passed with 99.79% of votes 
cast in favour

  UK 
  USA 
  UAE 
  Luxembourg 
  Norway 
  Other 

52% 
23%
8%
3%
3%
11%

The key elements of the Group’s 
investor relations calendar in 2015 
are shown in the table below.

The major shareholders of the 
Company are listed on page 83 
of the directors’ report.

The geographical analysis of 
shareholders is shown in the 
chart above.

directors, the board and its committees 
continue to perform effectively. 
However, the Chairman is constantly 
evaluating the performance and 
effectiveness of the board and its 
committees. The performance review 
of the Chairman was conducted by the 
Senior Independent Director who 
consulted with all board members.

SHARE CAPITAL AND CONTROL
Information which the directors 
are required to disclose pursuant 
to section 992 of the Companies 
Act 2006 can be found on pages 
83 to 84 of the directors’ report. 

SHAREHOLDER ENGAGEMENT
The board is responsible for ensuring 
that the Company maintains a 
satisfactory dialogue with 
shareholders. The Chairman and the 
Senior Independent Director are always 
available to major shareholders. Formal 
trading updates are given to the 
market on four occasions during  
the year. Following each of these 
announcements, conference calls are 
held with shareholders and analysts 
and after the full year and interim 
results a presentation is made to the 
shareholders and analysts. Analysts’ 
research is circulated to the board. 
A programme of meetings and 
conference calls is also organised at 
appropriate times during the year 
at which the Chief Executive and 
Chief Financial Officer comment on 
Company performance and respond 
to any issues raised by investors. In 
addition Debenhams arranges visits to 
its stores for analysts and shareholders 
and holds regular capital markets days 
in order to explain aspects of the 
business performance and strategy.

October 2014

November 2014

December 2014

January 2015

April 2015

June 2015

July 2015

August 2015

Full year results

US shareholder roadshow

Annual General Meeting

Trading update

First half results

Investor meetings

CFO Broker introductions

UK investor meetings

UK shareholder roadshow

European shareholder 

UK investor meetings

roadshow

UK shareholder roadshow

Trading update

Fixed income investor 

roadshow

49

Debenhams plc Annual Report & Accounts 2015Governance 40-85 
 
 
NOMINATION 
COMMITTEE REPORT

DEAR SHAREHOLDER
On behalf of the Nomination Committee, 
I am pleased to present its report for the 
year ended 29 August 2015.

Responsibilities 
The key responsibilities of the 
Committee are:

•  Identifying and nominating, for the 

approval of the board, candidates to 
fill board vacancies as and when they 
arise together with leading the process 
for such appointments

•  Putting in place plans for succession, 

in particular with respect to the 
Chairman, the Chief Executive and 
the Senior Independent Director

•  Reviewing regularly the board 

structure, size and composition and 
making recommendations to the 
board of adjustments that are deemed 
necessary and in accordance with the 
Company’s policy on diversity 

•  Annually reviewing the time required 
from and spent by a non-executive 
director in fulfilling his or her duties 

The full terms of reference of the 
Committee are available on the 
Company’s website and are reviewed 
annually by the Committee.

ACTIVITIES DURING THE YEAR
The Committee met twice during the 
year at which it:

•  Evaluated the balance of skills, 

experience, independence, diversity 
and knowledge on the board and 
recommended the appointment of 
Terry Duddy as an independent 
non-executive director of the Company, 
effective from 10 April 2015. The 
appointment was facilitated by external 
search consultants Lygon Group which 
has no connection to the Company. 
Lygon worked with the Chairman to 
provide a long list of candidates and 
then a short list. Candidates met with 
various members of the board after 
which the Committee was able to 
formulate its recommendation

•  Reviewed the non-executive directors’ 
time commitments and lengths of 
service and recommended to the 
board the re-appointment of Martina 
King for a further three year term 

NIGEL NORTHRIDGE 
CHAIRMAN, 
NOMINATION COMMITTEE

“ THE GOAL AT 
DEBENHAMS 
IS TO ENSURE 
THAT THE BOARD 
IS WELL BALANCED 
AND APPROPRIATE 
FOR THE NEEDS 
OF THE BUSINESS.”

50

Debenhams plc Annual Report & Accounts 2015effective from 31 July 2015. Having 
completed two three year terms as a 
non-executive director, Sophie Turner 
Laing stepped down from the board 
on 31 July 2015 

•  Reviewed and considered the 
succession plans for the Chief 
Executive down to senior executives 
holding key roles within the business
•  Carried out an annual review of the 

directors’ conflicts of interest register, 
diversity policy and the Committee’s 
terms of reference

DIVERSITY
The goal at Debenhams is to ensure 
that the board is well balanced and 
appropriate for the needs of the business, 
comprising directors who are sufficiently 
experienced and independent of 
character and judgement. When 
recommending new directors to the 
board the Nomination Committee has 
regard to the balance of skills, knowledge, 
experience and diversity, including 
gender. However board appointments  
are always made on merit. Following the 
board changes which took place this year 
the percentage of women on the 
Debenhams plc board at the end of 
the 2015 financial year is 20%. The 

board is mindful of its diversity policy 
and will continue to take this into account 
when considering future appointments. 

ACTIVITIES SINCE YEAR END
Peter Fitzgerald’s appointment as an 
independent non-executive director has 
been renewed for a further three year 
term commencing on 4 October 2015.

Dennis Millard, who has served in excess 
of nine years, has agreed, subject to 
shareholders approving his re-election 
at the forthcoming AGM, to remain on 
the board as a non-independent director 
for a further year. As a result he will be 
succeeded by Terry Duddy as Senior 
Independent Director and by Martina King 
as chair of the Remuneration Committee. 
Both of these appointments are to be 
effective from 14 January 2016 subject to 
shareholders approving the respective 
director’s election/re-election.

COMMITTEE EVALUATION
The annual evaluation of the Committee’s 
effectiveness concluded that the 
Committee continues to operate effectively.

NIGEL NORTHRIDGE 
CHAIRMAN, 
NOMINATION COMMITTEE

Composition
The individuals who served on the Committee during the year under review are 
set out below:

Member

Nigel Northridge 
(Committee Chairman)

Terry Duddy1

Martina King

Dennis Millard

Mark Rolfe

Sophie Turner Laing2

Date appointed
Committee member

Attendance at meetings
during the year

1 April 2010

10 April 2015

1 August 2009

9 May 2006

1 October 2010

1 May 2010

2/2

0/0

2/2

2/2

2/2

2/2

1  Terry Duddy became a member of the Committee on 10 April 2015 and the meetings held during the year 

were prior to his appointment date.

2  Sophie Turner Laing stepped down from the board on 31 July 2015 and as a result ceased membership 

of the Committee on that date.

51

Debenhams plc Annual Report & Accounts 2015Governance 40-85AUDIT COMMITTEE 
REPORT

DEAR SHAREHOLDER
On behalf of the Audit Committee 
(“the Committee”), I am pleased to 
present its report for the financial year 
ended 29 August 2015. The report sets 
out the remit of the Committee, its 
areas of focus during the year and the 
Company’s relationship with the 
external auditors.

The Committee has satisfied itself that 
the Debenhams plc 2015 annual report 
and accounts is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Company’s performance, 
business model and strategy. The 
Committee therefore supports the 
board in making its formal statement 
on page 85.

I would like to take this opportunity 
to welcome Terry Duddy to the Committee 
this year and also to thank Sophie Turner 
Laing for her valued contribution to the 
work of the Committee.

MARK ROLFE 
CHAIRMAN, 
AUDIT COMMITTEE

MARK ROLFE 
CHAIRMAN, 
AUDIT COMMITTEE

“ THE COMMITTEE HAS SATISFIED 
ITSELF THAT THE DEBENHAMS 
PLC 2015 ANNUAL REPORT AND 
ACCOUNTS IS FAIR, BALANCED 
AND UNDERSTANDABLE.”

52

Debenhams plc Annual Report & Accounts 2015MEMBERSHIP OF THE AUDIT COMMITTEE
The individuals who served on the Committee during the year under review 
are set out below:

Member

Mark Rolfe 
(Committee chairman) 

Terry Duddy1

Peter Fitzgerald2 

Martina King

Dennis Millard

Sophie Turner Laing3

Date appointed
Committee member

Attendance at meetings
during the year

1 October 2010
 (appointed
Committee chairman
2 September 2012)

10 April 2015

18 October 2012

1 August 2009

9 May 2006

1 May 2010

3/3

1/1

2/3

3/3

3/3

3/3

1  Terry Duddy became a member of the Committee on 10 April 2015 and two of the meetings held 

during the year were prior to his appointment date.

2  Peter Fitzgerald was unable to attend the meeting held in April 2015 due to a schedule clash.
3  Sophie Turner Laing stepped down from the board on 31 July 2015 and as a result ceased membership 

of the Committee on that date.

All of the members of the Committee are 
independent non-executive directors. 
Both Mark Rolfe and Dennis Millard are 
considered by the board to have recent 
and relevant financial experience.

good practice. The terms of reference 
of the Committee are available on 
the Company’s website: http:// 
debenhamsplc.com.

In addition to the members of the 
Committee, the Chairman, the Chief 
Financial Officer, the Director of Internal 
Audit and Risk Management and senior 
representatives of the Company’ external 
auditors, PwC, attend and receive papers 
for each meeting. The Company 
Secretary is secretary to the Committee. 
After each meeting the chairman reports 
to the board on the matters discussed, 
on recommendations and on actions 
to be taken. 

The Committee met with the Company’s 
external auditor once during the year 
without management being present and 
once with each of the Chief Financial 
Officer and the Director of Internal Audit 
and Risk Management without other 
management being present. 

RESPONSIBILITIES OF 
THE COMMITTEE 
The role and responsibilities of the 
Committee are set out in its terms of 
reference which are reviewed annually 
by the Committee taking into account 
relevant legislation and recommended 

In accordance with the terms 
of reference, the Committee’s 
responsibilities include, but are not 
limited to, the following matters:

•  To monitor the integrity of financial 
statements (including any related 
information presented with the 
financial statements) and any formal 
announcements relating to the 
Company’s financial performance
•  To review any changes in accounting 

principles and consider the 
appropriateness of accounting 
policies adopted by the Company

•  To review the internal audit programme 

and ensure that the internal audit 
function is properly resourced

•  To agree with the external auditors 
the nature and scope of the audit 
and review the output
•  To review and monitor the 

effectiveness of the risk management 
and internal control systems within 
the business

•  To consider the appointment of 
the external auditors and their 
independence and to make 
recommendations to the board 

in relation to their appointment, 
remuneration and terms 
of engagement

•  To review the Company’s plans for 
the prevention and detection of 
fraud, bribery and corruption

•  To provide advice to the board on 

whether the Company’s annual report, 
taken as a whole, is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Company’s performance, 
business model and strategy 

ACTIVITIES OF THE COMMITTEE 
DURING THE YEAR
Financial reporting
•  The Committee reviewed the annual 

and interim financial statements during 
the year. It considered significant 
accounting policies, financial reporting 
issues and judgements together with 
the findings as set out in the reports 
from the external auditors. The 
Committee considered the clarity and 
completeness of the disclosures within 
the financial reports reviewed.

Internal audit
•  The Committee received updates 
from the Director of Internal Audit 
and Risk Management at each of its 
meetings during the year covering, 
amongst other matters, updates on 
the Group’s significant risks and 
internal financial controls, progress 
against the approved audit plan, the 
key findings from reviews undertaken 
and management’s implementation 
of its recommendations. 

Governance
•  The Committee assessed the 

effectiveness of the external audit 
process via an internal questionnaire 
completed by the Committee, the 
Company Secretary, the Director of 
Finance and Support Services and the 
Director of Internal Audit and Risk 
Management. The questionnaire 
circulated focused on the quality of the 
audit team, their understanding of the 
business and the audit approach. The 
Committee considered the results of 
the review at its meeting in October 
2015 and concluded that the audit 
process is effective and that the 
external auditors challenge 
management when appropriate.

53

Debenhams plc Annual Report & Accounts 2015Governance 40-85AUDIT COMMITTEE 
REPORT CONTINUED

•  The Committee considered the new 
regulations introduced by the UK 
Corporate Governance Code 
(published September 2014) and the 
EU Audit Reform to ensure that the 
Company is ready to incorporate 
those regulations into its corporate 
governance framework and to report 
against them in FY2016.

•  The compliance committee, chaired 
by Matt Smith the Chief Financial 
Officer, supported the Committee 
in assessing whether the Company’s 
annual report, taken as a whole, is 
fair, balanced and understandable 
and complies with all legal and 
regulatory requirements.

•  The members of the Committee and 

senior management within the 
business were provided with training 
by a senior member of the accounting 
team. During the year, training was 
provided on accounting for share-
based payments which is one of the 
Group’s principal accounting policies. 
Previously, training has covered some 
of our other principal accounting 
policies including revenue recognition 
and retirement benefit costs. 

External audit
•  The scope of the audit for FY2015 was 
agreed together with the fees and 
terms of engagement. Details of the 
amounts paid to the external auditors 
for the audit services for 2015 are 
given in note 6 to the financial 
statements on page 107. 

Significant issues in relation to the 
financial statements
The significant areas of focus 
considered by the Committee in 
relation to the 2015 accounts continue 
to be as disclosed in FY2014. 

The significant issues considered in 
relation to the Group’s financial 

statements for the year ended 
29 August 2015 are set out below 
together with a summary of the actions 
taken. In addition, the Committee and 
the external auditors have discussed 
the other areas of focus of the audit as 
set out in the independent auditors’ 
report on pages 86 to 92.

Matter considered

Actions

Revenue recognition
As with most companies there 
continues to be a risk that, in order to 
achieve the planned results, revenue 
may be recognised in contravention 
of the Group’s policy for revenue 
recognition.

Inventory valuation
The Company continues to use the 
retail method in respect of valuation 
of inventory in the UK and Ireland 
which is reliant on a number of 
judgemental components, details 
of which are set out in note 5 to the 
financial statements on page 106.

The Committee reviews revenue 
recognition practice and the 
underlying assumptions and 
estimates. In addition, the internal 
audit function reports to the 
Committee on the controls and 
processes in this area. The Committee 
also routinely monitors the views of 
the external auditors on revenue 
recognition issues. 

During FY2015, the Committee 
received reports from both the 
internal and external auditors setting 
out inventory risk metrics and findings 
from the examination of controls in 
these areas. These reports indicated 
that inventory was valued satisfactorily.

EXTERNAL AUDITORS’ 
INDEPENDENCE
In order to ensure that an appropriate 
relationship is maintained with the 
external auditors, a policy on auditor 
independence has been established 
and is reviewed annually. This policy 
covers matters such as that auditors and 
their staff must have no family, financial, 
employment, investment or business 
relationship with the Company, the 
employment by the Company of former 
audit employees, the rotation of audit 
partners and the controls around the 
provision of non-audit services. 

As regards the risk of the external 
auditors’ withdrawal from the market, 
the Company considers that there 
are sufficient other auditors in the 
marketplace should this situation 
ever arise.

The objective of the Audit Committee’s 
policy in relation to the provision of 
non-audit services by the auditors is 
to ensure that the provision of such 
services does not impair the external 
auditors’ independence or objectivity. 
All fees for non-audit work require 
pre-authorisation by either the Chief 

54

Debenhams plc Annual Report & Accounts 2015EXTERNAL AUDITOR 
APPOINTMENT
PwC has served as the Company’s 
auditors since flotation in 2006. 
John Ellis has been the audit 
partner since 1 September 2013. 

The Committee considers that based 
on current guidance and the timeline, 
mandatory auditor rotation would be 
required after the August 2020 year 
end. However, given that the current 
audit partner must rotate off the 
Company’s account in 2018 the 
Committee has agreed that, subject 
to the rules evolving any further, 2018 
would be the logical time for PwC to 
rotate off the account and for the 
audit to be put out to tender. 

The Committee is satisfied that PwC 
remains independent and is best placed 
to conduct the Company’s audit for 
FY2016. The Committee therefore 
recommends that PwC be re-appointed 
as the Company’s auditors. 

MARK ROLFE 
CHAIRMAN, 
AUDIT COMMITTEE

Financial Officer or the Company 
Secretary or by the Audit Committee 
in circumstances where the fees are 
above an agreed threshold. An 
independent report is produced each 
quarter during the year detailing all 
non-audit work, its cost, when it was 
carried out and who instructed it. This 
information is reported to the Audit 
Committee at each meeting by the 
Company Secretary.

The Company’s policy identifies three 
categories of accounting services. The 
first category is audit-related services 
which the auditors are permitted to 
provide. The second category is 
prohibited services which the auditors 
are not permitted to provide. 
Prohibited services are those which 
might result in the external auditors 
auditing their own work, or making 
management decisions for the 
Company, and those where some 
mutuality of interest is created or 
where the external auditors are put in 
the role of advocate for the Company. 
The third category is “potential” 
services which the auditors may, in 
certain circumstances, provide subject 
to compliance with the independence 
policy. These services include tax 
advisory services or services where the 
auditors are acting as the Company’s 
reporting accountant.

£0.1 million was paid by the Company 
to PwC for non-audit services which 
represents 15.3% of the total audit fee 
paid to PwC. 

The audit fees paid by the pension 
schemes were £32,300.

55

Debenhams plc Annual Report & Accounts 2015Governance 40-85DIRECTORS’  
REMUNERATION REPORT

DENNIS MILLARD 
CHAIRMAN, 
REMUNERATION COMMITTEE

“THE COMMITTEE 
CONTINUES TO  
BELIEVE THAT EXECUTIVE 
REMUNERATION 
ARRANGEMENTS ARE 
STRUCTURED TO SUPPORT 
THE DELIVERY OF OUR 
STRATEGIC PRIORITIES”

56

Debenhams plc Annual Report & Accounts 2015DEAR SHAREHOLDER
On behalf of the Remuneration 
Committee (“the Committee”), I am 
pleased to present our remuneration 
report for the 2015 financial year. 

Last year we put our policy report to 
a shareholder vote for the first time. 
We were delighted with the level of 
support received, with 99% of votes 
being cast in favour. We are not 
proposing to make any changes to our 
directors’ remuneration policy this year 
and we continue to be bound by the 
policy approved at last year’s Annual 
General Meeting. 

In this remuneration report we have 
reproduced the policy report in full for 
ease of reference. The annual report on 
remuneration included in the second 
part of this report sets out details of 
how this policy was implemented 
in FY2015 and how it is intended to 
operate in FY2016. This report will 
be subject to the usual advisory 
shareholder vote at the Annual 
General Meeting on 14 January 2016. 

Our performance in FY2015
This year we have made further 
progress against our strategic priorities 
and have delivered results in line with 
market expectations.

The retail marketplace is still highly 
competitive and the profit before tax 
target set for the annual bonus was 
not achieved. No bonus was therefore 
paid to executive directors in respect 
of FY2015.

Performance Share Plan (“PSP”) awards 
granted in FY2013 were based 75% on 
EPS growth and 25% on average return 
on capital employed (“ROCE”) relative 
to the cost of capital. The EPS element 
of the award has not triggered vesting.  
However, ROCE exceeded the cost of 
capital by 3.2%. Therefore, 17% of the 
awards will vest in November 2015. 

Renewal of share plans
The Company’s current share plans 
were adopted in FY2006 and are 
all due to expire in FY2016. These 
include the PSP, the Deferred Bonus 
Matching Plan and the Executive 
Share Option Plan.

It is proposed that only the PSP be 
renewed and shareholders will be asked 
to approve the adoption of the new 
share plan rules at the Annual General 
Meeting on 14 January 2016. The key 
terms of the plan remain unchanged, 
subject to some minor amendments to 
reflect current best practice drafting, and 
as such our remuneration policy also 
remains unaffected by the renewal of the 
plan. A summary of the rules can be 
found in our shareholder circular for the 
forthcoming Annual General Meeting. 

Reward changes for FY2016
In line with the revised UK Corporate 
Governance Code, for 2016 we are 
introducing clawback provisions for 
executive directors and the senior 
leadership team across all our 
incentives. In addition, the malus 
provisions that already apply to our 
annual bonus and to the PSP have 
been extended to allow for malus 
to be applied in a wider range 
of circumstances.

In last year’s report we explained that we 
had moved the annual salary review date 
for the executive directors forward from 
September to April. With effect from 
1 April 2015, they each received a pay 
increase of 1.5% and that increase took 
no account of the movement of the 
review date. This increase was similar 
to increases awarded to other 
employees in the Group. The annual 
bonus criterion of underlying PBT 
remains unchanged for FY2016. 

Similarly, the PSP performance 
measures introduced last year, namely 
underlying EPS growth (70%) and 
strategic measures (30%), remain 
unchanged with the vesting of the 
strategic measures subject to meeting 
a ROCE underpin. 

The EPS targets remain at 3% per 
annum (25% vesting) to 10% per annum 
(100% vesting).

The strategic measures remain as: 

•  Gross margin improvement 
•  Online EBITDA growth 
•  UK GTV 
•  International EBITDA growth 

No changes have been made to 
the usual annual bonus opportunity. 

As regards PSP Michael Sharp will be 
awarded  a PSP award of 50% of base 
salary. Matt Smith and Suzanne Harlow 
will each be awarded a PSP award of 
125% of base salary as they are both 
essential to the continued smooth 
operation of the business during the 
Chief Executive succession process.

The Committee continues to believe 
that executive remuneration 
arrangements are structured to 
support the delivery of our strategic 
priorities and no further changes are 
proposed at this time. We will continue 
to keep the structure of remuneration 
arrangements under review.

As mentioned within this annual report, 
having served more than nine years on 
the board of Debenhams plc I will be 
standing down as chairman of the 
Remuneration Committee effective 
from the next Annual General Meeting 
and I’d like to take this opportunity to 
welcome Martina King as the new chair 
of the Remuneration Committee.  
Martina’s appointment as chair will 
be subject to shareholders approving 
her re-election at the Annual 
General Meeting. 

DENNIS MILLARD 
CHAIRMAN, 
REMUNERATION COMMITTEE

57

Debenhams plc Annual Report & Accounts 2015Governance 40-85DIRECTORS’  
REMUNERATION REPORT

REMUNERATION POLICY

This remuneration report for the year ended 29 August 2015 complies with the requirements of the Listing Rules of the UK Listing 
Authority, Schedule 8 of the Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 
(as amended) and the provisions of the UK Corporate Governance Code (September 2012). The Company has adopted the 
provisions of the 2014 UK Corporate Governance Code regarding malus and clawback. Further details are provided on page 77.

FY2015 NOTE:
This part of the remuneration report sets out Debenhams’ directors’ remuneration policy which was approved by shareholders at the 2014 
Annual General Meeting. To provide consistency with current arrangements and the remainder of the remuneration report, specific 
references to 2015 arrangements have been removed, where appropriate. Where relevant, “FY2015 notes” have been provided to give 
additional information to shareholders. These do not form part of the shareholder approved policy.

REMUNERATION POLICY TABLE FOR EXECUTIVE DIRECTORS 
The table below sets out a summary of our remuneration policy for executive directors. This policy was approved 
by shareholders at the AGM on 9 December 2014 and took effect from that date. 

Further information regarding the implementation of the policy can be found in the annual report on remuneration 
commencing on page 71.

Element

Base salary

Purpose and link to strategy 

Key features/operation

•  Supports the recruitment and 

•  Paid in cash

retention of executive directors 
of the calibre required to fulfil 
the role without paying more 
than is considered necessary 
to do so

•  Normally reviewed annually with effect from 1 April but may be 
reviewed more or less frequently at the Committee’s discretion

•  In determining base salaries, the Committee considers:

 – Pay levels at companies of a similar size and complexity 

•  Rewards executives for the 
performance of their role

and other FTSE 350 retailers

 – External market conditions

 – Pay and conditions elsewhere in the Group

 – The individual’s skills, knowledge and experience

Pension

•  Provides funds to allow 

•  In determining pension arrangements, the Committee takes 

•  The Chief Executive’s annual cash pension allowance is 

None

executives to save for retirement

•  Provides a market competitive 

retirement benefit

•  Incentive and retention tool

into account relevant market practice and practice throughout 
the Group

•  Executive directors are generally provided a cash allowance in lieu 
of a pension provision or a contribution to a defined contribution 
pension scheme

•  However, the Committee may determine that alternative pension 

provisions will operate for new appointments to the board if 
considered appropriate. If an alternative pension arrangement 
is provided, this will generally be of a similar level to current 
arrangements

•  The Chief Executive is a deferred member of the Debenhams 

Executive Pension Plan and the Group Trading Director continues 
to be a deferred member in service of the Debenhams Executive 
Pension Plan

58

What is the maximum potential value?

Performance metrics

•  Whilst there is no defined maximum salary, any base salary 

None

increases will normally be in line with the increases awarded 

to other employees of the Group

•  However, increases may be made outside of this policy in 

exceptional circumstances, such as:

 – Where a director is appointed on a salary that is at the 

lower end of the market practice range, larger increases 

may be awarded as the executive gains experience to 

move the salary closer to a more typical market level

 – Where there has been a change in the responsibility 

and accountability of the role

 – Where there has been a significant change in 

market practice

•  Details of current salary levels are set out in the annual 

report on remuneration

20% of base salary

•  The annual pension contribution for the Chief Financial 

Officer is 15% of base salary

•  The Group Trading Director’s annual pension allowance 

increases based on her pensionable years’ service and age. 

The allowance is currently 17% of base salary increasing to 

18% upon 20 years’ pensionable service and to 23% at age 

50. The maximum annual allowance of 28% of base salary 

is payable from age 55

•  The Chief Executive ceased to accrue benefits under 

the Debenhams Executive Pension Plan in 2006

•  The Group Trading Director continues to be a deferred 

member in service of the Debenhams Executive Pension 

Plan. The plan ceased for future service accruals in 2006

Debenhams plc Annual Report & Accounts 2015Element

Base salary

Purpose and link to strategy 

Key features/operation

•  Supports the recruitment and 

•  Paid in cash

retention of executive directors 

of the calibre required to fulfil 

the role without paying more 

than is considered necessary 

to do so

•  Normally reviewed annually with effect from 1 April but may be 

reviewed more or less frequently at the Committee’s discretion

•  In determining base salaries, the Committee considers:

 – Pay levels at companies of a similar size and complexity 

•  Rewards executives for the 

performance of their role

and other FTSE 350 retailers

 – External market conditions

 – Pay and conditions elsewhere in the Group

 – The individual’s skills, knowledge and experience

LINK BETWEEN REMUNERATION AND STRATEGY 
Our executive remuneration policy has been designed to support our Group strategy: 

•  Reward philosophy – Our reward philosophy is that remuneration arrangements should be set at a level that is considered 
by the Remuneration Committee to be sufficient to recruit and retain individuals of the calibre required to run the business 
without paying more than is necessary to do so. 

•  Alignment with our business strategy – Remuneration structures are designed to support the business strategy with the 

majority of the remuneration package being linked to the delivery of performance, paid in a combination of cash and shares. 
Short-term and long-term performance measures have been selected to be aligned with the delivery of our business strategy. 
Market conditions are also taken into consideration when setting pay. 

•  Alignment with shareholders – Variable remuneration opportunity is generally delivered through the Company’s long-term 
share incentive plans and the cash annual bonus. The Committee operates a shareholding guideline policy for executive 
directors which aligns the interests of executives with our shareholders and demonstrates the executives’ ongoing 
commitment to the business.

What is the maximum potential value?

Performance metrics

•  Whilst there is no defined maximum salary, any base salary 
increases will normally be in line with the increases awarded 
to other employees of the Group

None

•  However, increases may be made outside of this policy in 

exceptional circumstances, such as:

 – Where a director is appointed on a salary that is at the 

lower end of the market practice range, larger increases 
may be awarded as the executive gains experience to 
move the salary closer to a more typical market level

 – Where there has been a change in the responsibility 

and accountability of the role

 – Where there has been a significant change in 

market practice

•  Details of current salary levels are set out in the annual 

report on remuneration

Pension

•  Provides funds to allow 

•  In determining pension arrangements, the Committee takes 

executives to save for retirement

into account relevant market practice and practice throughout 

•  The Chief Executive’s annual cash pension allowance is 

None

20% of base salary

•  Provides a market competitive 

the Group

retirement benefit

•  Executive directors are generally provided a cash allowance in lieu 

of a pension provision or a contribution to a defined contribution 

•  Incentive and retention tool

pension scheme

•  However, the Committee may determine that alternative pension 

provisions will operate for new appointments to the board if 

considered appropriate. If an alternative pension arrangement 

is provided, this will generally be of a similar level to current 

arrangements

Pension Plan

•  The Chief Executive is a deferred member of the Debenhams 

Executive Pension Plan and the Group Trading Director continues 

to be a deferred member in service of the Debenhams Executive 

•  The annual pension contribution for the Chief Financial 

Officer is 15% of base salary

•  The Group Trading Director’s annual pension allowance 

increases based on her pensionable years’ service and age. 
The allowance is currently 17% of base salary increasing to 
18% upon 20 years’ pensionable service and to 23% at age 
50. The maximum annual allowance of 28% of base salary 
is payable from age 55

•  The Chief Executive ceased to accrue benefits under 

the Debenhams Executive Pension Plan in 2006

•  The Group Trading Director continues to be a deferred 

member in service of the Debenhams Executive Pension 
Plan. The plan ceased for future service accruals in 2006

59

Debenhams plc Annual Report & Accounts 2015Governance 40-85REMUNERATION 
POLICY CONTINUED

Purpose and link to strategy 

Key features/operation

What is the maximum potential value?

Performance metrics

•  To provide a market competitive 
level of benefits for executive 
directors

•  Executive directors have a benefits allowance which can be used 
to fund a range of benefits. The wider management population 
also receive a cash benefits allowance

•  Executive directors may participate in any all-employee share plans 
which may be operated by the Company on the same terms as 
other employees

•  Executive directors receive life assurance and an annual health 

assessment. The Chief Executive also receives a financial planning 
allowance, travel allowance and a fuel allowance

•  Executive directors may also buy or sell a week’s holiday with the 

approval of the Committee

•  Executive directors are eligible to receive a staff discount in line 

with other senior executives

•  The Committee may determine that executive directors should 
receive additional reasonable benefits if appropriate, taking into 
account typical market practice

•  Executive directors may be reimbursed for all reasonable expenses 
and the Company may settle the tax incurred in relation to these

•  Where an executive director is required to relocate to perform 
their role, they may be provided with reasonable benefits as 
determined by the Committee in connection with this relocation 
(on either a one-off or ongoing basis), including any expatriate 
benefits such as housing, travel or education allowances

•  The overall value of benefits will depend on the individual’s 

None

circumstances and the cost of providing them by the 

Company and therefore there is no maximum. However, the 

executive directors’ participation in any all-employee share 

plans will be in line with relevant statutory limits

•  It is the Committee’s policy to provide benefits at a market 

competitive level taking into account local market practice 

in the location in which the executive director operates

•  Rewards and incentivises 

•  Unless otherwise determined by the Committee, bonuses are 

•  Maximum opportunity of 100% of base salary

•  The Committee determines appropriate performance 

the achievement of 
annual objectives which are 
aligned with key financial and 
strategic goals and supports 
the enhancement of 
shareholder value

paid in cash following the year end

•  Bonuses are not pensionable

•  Malus provisions apply (see page 64 for further information) 

•  Bonuses are based on annual performance targets

•  The Committee retains the discretion to adjust the bonus award 

if it does not consider that it reflects underlying Company 
performance but may not exceed the maximum policy limit

•  The bonus starts accruing from threshold levels 

of performance

metrics to support the annual business strategy, external 

expectations and the enhancement of shareholder value 

on an annual basis

•  Typically, 100% of the bonus will be based on financial 

performance targets. However, the Committee retains the 

discretion to alter the performance measures for future 

bonuses if deemed appropriate including the introduction 

of non-financial measures. In such cases at least 80% of the 

bonus will be based on financial performance targets

•  Further information in relation to the performance 

measures is set out in the annual report on remuneration

Element

Benefits

Annual 
bonus

60

Debenhams plc Annual Report & Accounts 2015Element

Benefits

Annual 

bonus

•  To provide a market competitive 

•  Executive directors have a benefits allowance which can be used 

level of benefits for executive 

to fund a range of benefits. The wider management population 

directors

also receive a cash benefits allowance

•  Executive directors may participate in any all-employee share plans 

which may be operated by the Company on the same terms as 

other employees

•  Executive directors receive life assurance and an annual health 

assessment. The Chief Executive also receives a financial planning 

allowance, travel allowance and a fuel allowance

•  Executive directors may also buy or sell a week’s holiday with the 

approval of the Committee

•  Executive directors are eligible to receive a staff discount in line 

with other senior executives

•  The Committee may determine that executive directors should 

receive additional reasonable benefits if appropriate, taking into 

account typical market practice

•  Executive directors may be reimbursed for all reasonable expenses 

and the Company may settle the tax incurred in relation to these

•  Where an executive director is required to relocate to perform 

their role, they may be provided with reasonable benefits as 

determined by the Committee in connection with this relocation 

(on either a one-off or ongoing basis), including any expatriate 

benefits such as housing, travel or education allowances

Purpose and link to strategy 

Key features/operation

What is the maximum potential value?

Performance metrics

•  The overall value of benefits will depend on the individual’s 

None

circumstances and the cost of providing them by the 
Company and therefore there is no maximum. However, the 
executive directors’ participation in any all-employee share 
plans will be in line with relevant statutory limits

•  It is the Committee’s policy to provide benefits at a market 
competitive level taking into account local market practice 
in the location in which the executive director operates

•  Rewards and incentivises 

•  Unless otherwise determined by the Committee, bonuses are 

•  Maximum opportunity of 100% of base salary

•  The Committee determines appropriate performance 

the achievement of 

annual objectives which are 

aligned with key financial and 

strategic goals and supports 

the enhancement of 

shareholder value

paid in cash following the year end

•  Bonuses are not pensionable

•  Malus provisions apply (see page 64 for further information) 

•  Bonuses are based on annual performance targets

•  The Committee retains the discretion to adjust the bonus award 

if it does not consider that it reflects underlying Company 

performance but may not exceed the maximum policy limit

•  The bonus starts accruing from threshold levels 

of performance

metrics to support the annual business strategy, external 
expectations and the enhancement of shareholder value 
on an annual basis

•  Typically, 100% of the bonus will be based on financial 

performance targets. However, the Committee retains the 
discretion to alter the performance measures for future 
bonuses if deemed appropriate including the introduction 
of non-financial measures. In such cases at least 80% of the 
bonus will be based on financial performance targets

•  Further information in relation to the performance 

measures is set out in the annual report on remuneration

61

Debenhams plc Annual Report & Accounts 2015Governance 40-85REMUNERATION 
POLICY CONTINUED

Element

Purpose and link to strategy 

Key features/operation

What is the maximum potential value?

Performance metrics

Performance 
Share Plan (“PSP”)

•  Incentivises executives to 

•  Awards normally vest based on performance assessed 

achieve Debenhams’ long-term 
strategy and create sustainable 
shareholder value

•  Aligns with shareholder interests 
through the delivery of shares

•  Acts as a retention tool

over a period not shorter than three years

•  Awards may only vest to the extent the Committee is satisfied 

that the underlying financial performance of the Company over 
the relevant performance period justifies vesting. The Committee 
may also decrease the final vesting level if it does not consider that 
it reflects the underlying performance of the Company

•  Awards can be in the form of free shares or 0.01 pence options. 

Where awards are in the form of 0.01 pence options, participants 
may have up to six months from vesting to exercise awards

•  Malus provisions apply (see page 64 for further information) 

•  Awards may incorporate the right to receive (in cash or shares) the 
value of the dividends that would have been paid on the shares 
that vest. However, it is not the current intention of the Committee 
that dividend equivalents will be paid on shares that vest

Executive directors also have a shareholding guideline. Further details are provided on page 73 of the annual report 
on remuneration.

FY2015 NOTE:
The Deferred Bonus Matching Plan and the Executive Share Option Plan both expire during FY2016. The Company is not seeking 
shareholder approval to renew these plans. The PSP will therefore be the only executive plan operated by the Company.

Element

Purpose and link to strategy

Key features/operation

What is the maximum potential value?

Performance metrics

Deferred Bonus 
Matching Plan 
(“DBMP”)

•  Incentivises executives to 

achieve Debenhams’ long-term 
strategy and create sustainable 
shareholder value

•  Aligns executives’ interests with 

shareholders through the 
investment of their cash bonus 
into shares

•  The Committee can invite participants to invest up to 100% of their 
net annual bonus. The net bonus is used to purchase market shares 
which are then designated “invested shares”

•  If the participant remains in employment and retains the invested shares 
for three years, they may receive a matching award of up to the gross 
amount of the bonus deferred subject to performance conditions being 
met over a period of no less than three years

•  Matching awards can be in the form of free shares or 0.01 pence options. 
Where awards are in the form of 0.01 pence options, participants have up 
to six months from vesting to exercise awards

•  The Committee retains the discretion to adjust the final vesting level if it does 
not consider that it reflects the underlying performance of the Company

•  Incentivises executives to 

•  Awards would take the form of market value options over ordinary 

achieve Debenhams’ long-term 
strategy and create sustainable 
shareholder value

shares in the Company

•  Awards would be subject to performance assessed over a period 

of no less than three years

•  The Committee retains the discretion to adjust the final vesting level 
if it does not consider that it reflects the underlying performance of 
the Company

•  Awards may be exercised once vested for up to ten years following 

the date of grant

•  Options can be granted in the form of unapproved options or HM 

Revenue & Customs (“HMRC”) approved options (up to the lower of the 
limit of this policy or the prescribed HMRC limit at the date of grant)

Executive 
Share Option 
Plan (“ESOP”)

62

•  The maximum value of shares over which an individual 

•  Awards granted in 2015 will vest subject to a combination of 

can be granted an award in any one financial year of the 

underlying EPS and strategic performance measures (all of 

Company is normally 200% of base salary, although this 

which are financial in nature). The vesting of the strategic 

limit may be increased to 250% of base salary in exceptional 

measures will also be subject to meeting a ROCE underpin

circumstances. The Committee will, however, take into 

consideration awards made under other plans when 

granting awards under the plan

•  Typically 25% of awards vest for threshold levels 

of performance

•  The Committee retains the discretion to alter the performance 

measures for future awards if it deems appropriate. However, the 

Committee will endeavour to consult with the Company’s largest 

shareholders prior to doing so, other than for minor changes

•  Strategic measures will account for no more than 30% of 

future awards

market practice

•  The Committee sets performance targets each year, taking 

into account the business plan, external expectations and 

•  For further information in relation to the performance 

measures, weightings and targets for awards see the 

annual report on remuneration

•  Maximum matching awards may be made up to the 

•  If this plan were operated, appropriate performance 

equivalent of 100% of the executive’s net bonus

•  Typically 25% of the matching award vests for threshold 

levels of performance

conditions would be determined by the Committee at 

the time of award and disclosed in the annual report 

on remuneration for that year

•  The maximum award that can be made under the plan is 

•  If this plan were operated, appropriate performance 

100% of base salary (face value of options based on the share 

conditions would be determined by the Committee at 

price at the date of grant). The Committee will take into 

the time of award and disclosed in the annual report on 

consideration awards made under the PSP when 

remuneration for that year

granting awards under the plan 

•  Awards may be made above this level in exceptional 

circumstances

•  Typically 25% of award vests for target levels of performance

Debenhams plc Annual Report & Accounts 2015Performance 

Share Plan (“PSP”)

•  Incentivises executives to 

•  Awards normally vest based on performance assessed 

achieve Debenhams’ long-term 

over a period not shorter than three years

strategy and create sustainable 

shareholder value

•  Awards may only vest to the extent the Committee is satisfied 

that the underlying financial performance of the Company over 

•  Aligns with shareholder interests 

the relevant performance period justifies vesting. The Committee 

through the delivery of shares

may also decrease the final vesting level if it does not consider that 

•  Acts as a retention tool

it reflects the underlying performance of the Company

•  Awards can be in the form of free shares or 0.01 pence options. 

Where awards are in the form of 0.01 pence options, participants 

may have up to six months from vesting to exercise awards

•  Malus provisions apply (see page 64 for further information) 

•  Awards may incorporate the right to receive (in cash or shares) the 

value of the dividends that would have been paid on the shares 

that vest. However, it is not the current intention of the Committee 

that dividend equivalents will be paid on shares that vest

Deferred Bonus 

Matching Plan 

(“DBMP”)

•  Incentivises executives to 

•  The Committee can invite participants to invest up to 100% of their 

achieve Debenhams’ long-term 

net annual bonus. The net bonus is used to purchase market shares 

strategy and create sustainable 

which are then designated “invested shares”

shareholder value

•  Aligns executives’ interests with 

for three years, they may receive a matching award of up to the gross 

shareholders through the 

amount of the bonus deferred subject to performance conditions being 

investment of their cash bonus 

met over a period of no less than three years

•  If the participant remains in employment and retains the invested shares 

into shares

Executive 

Share Option 

Plan (“ESOP”)

achieve Debenhams’ long-term 

shares in the Company

strategy and create sustainable 

shareholder value

•  Matching awards can be in the form of free shares or 0.01 pence options. 

Where awards are in the form of 0.01 pence options, participants have up 

to six months from vesting to exercise awards

•  The Committee retains the discretion to adjust the final vesting level if it does 

not consider that it reflects the underlying performance of the Company

•  Awards would be subject to performance assessed over a period 

of no less than three years

•  The Committee retains the discretion to adjust the final vesting level 

if it does not consider that it reflects the underlying performance of 

the Company

the date of grant

•  Awards may be exercised once vested for up to ten years following 

•  Options can be granted in the form of unapproved options or HM 

Revenue & Customs (“HMRC”) approved options (up to the lower of the 

limit of this policy or the prescribed HMRC limit at the date of grant)

Element

Purpose and link to strategy 

Key features/operation

What is the maximum potential value?

Performance metrics

•  The maximum value of shares over which an individual 

can be granted an award in any one financial year of the 
Company is normally 200% of base salary, although this 
limit may be increased to 250% of base salary in exceptional 
circumstances. The Committee will, however, take into 
consideration awards made under other plans when 
granting awards under the plan

•  Typically 25% of awards vest for threshold levels 

of performance

•  Awards granted in 2015 will vest subject to a combination of 
underlying EPS and strategic performance measures (all of 
which are financial in nature). The vesting of the strategic 
measures will also be subject to meeting a ROCE underpin

•  The Committee retains the discretion to alter the performance 

measures for future awards if it deems appropriate. However, the 
Committee will endeavour to consult with the Company’s largest 
shareholders prior to doing so, other than for minor changes

•  Strategic measures will account for no more than 30% of 

future awards

•  The Committee sets performance targets each year, taking 
into account the business plan, external expectations and 
market practice

•  For further information in relation to the performance 
measures, weightings and targets for awards see the 
annual report on remuneration

The table below sets out details of other plans that the Company has in place. It is not currently intended that these plans will be 
operated during FY2015. However, the Committee retains the discretion to operate these plans in exceptional circumstances or 
in future years if it considers it to be appropriate and in the best interests of shareholders.

Any use of these plans upon recruitment of an executive would be within the variable pay limit (excluding buyout awards) 
referred to in the “Recruitment remuneration arrangements” section of this report. 

Element

Purpose and link to strategy

Key features/operation

What is the maximum potential value?

Performance metrics

•  Maximum matching awards may be made up to the 
equivalent of 100% of the executive’s net bonus

•  Typically 25% of the matching award vests for threshold 

levels of performance

•  If this plan were operated, appropriate performance 

conditions would be determined by the Committee at 
the time of award and disclosed in the annual report 
on remuneration for that year

•  Incentivises executives to 

•  Awards would take the form of market value options over ordinary 

•  The maximum award that can be made under the plan is 

•  If this plan were operated, appropriate performance 

100% of base salary (face value of options based on the share 
price at the date of grant). The Committee will take into 
consideration awards made under the PSP when 
granting awards under the plan 

•  Awards may be made above this level in exceptional 

circumstances

•  Typically 25% of award vests for target levels of performance

conditions would be determined by the Committee at 
the time of award and disclosed in the annual report on 
remuneration for that year

63

Debenhams plc Annual Report & Accounts 2015Governance 40-85REMUNERATION 
POLICY CONTINUED

NOTES TO THE POLICY TABLE 
Malus
•  Bonus – The Committee reserves the right to scale back bonuses if there has been a material misstatement of the Group’s 

audited financial results during a prior year. 

•  Performance Share Plan – For awards granted in 2014 onwards, the Committee reserves the right to reduce, cancel and/or impose 
further conditions on some or all unvested awards under the PSP in circumstances in which the Committee considers such action 
is appropriate. Such circumstances include, but are not limited to, a material misstatement of the Group’s audited results. 

•  Malus provisions do not currently apply to awards under the other long-term incentive plans. However, the Committee retains 

the discretion to introduce such provisions if it considers it appropriate.

The Company’s incentive arrangements do not currently have clawback. The Committee is aware of the provisions of the 
2014 UK Corporate Governance Code which require clawback provisions to be in place for variable elements of pay with 
effect from no later than the Company’s 2016 financial year. The Committee will consider introducing clawback provisions 
when a new PSP is implemented in 2016. 

FY2015 NOTE: 
Following shareholder approval of the remuneration policy in 2014, Debenhams is introducing clawback provisions and is extending the 
existing malus provisions. These provisions are detailed on page 77 of the annual remuneration report.

Annual bonus performance measures
•  The Committee sets annual bonus performance targets annually based on the measures that it feels are the most appropriate 

for the business. Annual bonus targets are set with reference to internal forecasts and market consensus. Information in relation 
to the performance measures used has been set out in the annual report on remuneration. 

•  The Committee considers that the annual bonus targets are market sensitive and have therefore not been disclosed in this 

report. Details of performance against targets and any resulting annual bonus payout will be included in the subsequent annual 
report on remuneration.

Performance Share Plan performance measures 
•  For 2015 awards, the Committee has chosen to use a combination of underlying EPS (70%) and strategic measures (30%). 
The vesting of the strategic measures will also be subject to meeting a ROCE underpin. The Committee may use different 
measures or a different balance of measures in future years if it considers that it is appropriate to do so.

•  In light of the ongoing challenges in the UK retail sector and our evolving business strategy, the Committee decided that it was 
appropriate to amend the performance measures attached to 2015 PSP awards to ensure that they were fully aligned with this 
strategy and to incentivise management to deliver long-term sustainable value for our shareholders. At the 2014 interim results, 
the Chief Executive Michael Sharp set out our strategic priorities in support of the four pillars of our strategy. The financial 
strategic objectives for the PSP have been selected to support these priorities directly. 

•  Details of the specific measures, weightings and targets applying to the PSP awards are disclosed in the annual report 

on remuneration. 

•  Threshold vesting for PSP awards made prior to 2015 is 30%.

Difference from the remuneration policy for all employees
Debenhams employs a large number of people in a variety of roles across a range of geographies. Our reward framework for the 
business is altered as necessary to suit the needs of the business for different employee groups. Reward packages therefore differ, taking 
into account a number of appropriate factors including seniority, impact on the business and local practice, custom and legislation.

Other information supporting the policy table 
•  The Committee may amend the terms of awards or the rules of share plans within the scope defined in the rules of the plans.
•  For share awards, in the event of a variation of the Company’s share capital or a demerger, delisting, special dividend, 
rights issue or other event which may, in the Committee’s opinion, affect the current or future value of awards, the 
number of awards and the exercise price applicable to those awards may be adjusted. 

•  The Committee may amend the conditions applicable to share awards if it considers that the amended conditions are 

a fairer measure of performance and at least as challenging as the original conditions.

•  The Committee reserves the right to make any remuneration payments and payments for loss of office (including exercising 
any discretions available to it in connection with such payments) notwithstanding that they are not in line with the policy set 
out in this report where the terms of the payment were agreed (i) before the policy came into effect or (ii) at a time when the 
relevant individual was not a director of the Company and, in the opinion of the Committee, the payment was not in 
consideration for the individual becoming a director of  the Company. For these purposes “payments” includes the Committee 
satisfying awards of  variable remuneration and an award over shares is “agreed” at the time the award is granted.

64

Debenhams plc Annual Report & Accounts 2015REMUNERATION OUTCOMES IN DIFFERENT PERFORMANCE SCENARIOS
The charts below set out an illustration of the remuneration policy for 2015. The charts provide an illustration 
of the proportion of total remuneration made up of each component of the remuneration policy and the value 
of each component.

Three scenarios have been illustrated for each executive director:

Below threshold performance

•  Fixed remuneration

Mid-range performance

•  Fixed remuneration

•  No annual bonus payout

•  No vesting under the PSP

Maximum performance

•  Fixed remuneration

•  50% annual bonus payout

•  50% vesting under the PSP

•  100% annual bonus payout

•  100% vesting under the PSP

FY2015 NOTE:
1.  The figures below are those which were included in the 2014 policy and approved by shareholders in December 2014.  

They have not been updated to show the 2015 figures. 

2. Base salaries were increased by 1.5% with effect from 1 April 2015. 
3. Matt Smith was appointed to the board on 26 January 2015.
4. Suzanne Harlow’s pension increased to 18% of base salary on 1 April 2015 following 20 years pensionable service.

Fixed pay currently comprises the following elements:

Chief Executive – Michael Sharp

Chief Financial Officer – Matt Smith (not employed during 2014)

Group Trading Director – Suzanne Harlow

Current
base salary

£615,000

£400,000

£400,000

Benefits

£34,999

£18,375

£22,195

Pension

£123,000

£60,000

£68,000

Total

£772,999

£478,375

£490,195

•  Base salary is the base salary in place at 1 September 2014. Salary levels may be subject to changes following the annual base 
salary review in early 2015. Any changes will be effective from 1 April 2015. The salary for the Chief Financial Officer will apply 
from the point he joins the Company.

•  The benefits figure for the Chief Executive is based on the amount received during 2014 as per the single figure. This reflects 
his annual benefits allowance and the taxable value of other benefits provided during the year. For the Chief Financial Officer 
and Group Trading Director the benefits number is the value of their respective annual benefits allowances. For 2014, the 
Chief Financial Officer was not a member of the board and so did not receive any benefits. The Group Trading Director 
was only a member of the board for part of the year. 

•  Pension is based on the cash contribution of 20% of base salary for the Chief Executive, 15% of base salary for the 

Chief Financial Officer and 17% for the Group Trading Director.

•  Bonus is based on the ongoing annual policy maximum of 100% of base salary for all executive directors.

65

Debenhams plc Annual Report & Accounts 2015Governance 40-85REMUNERATION 
POLICY CONTINUED

FY2015 NOTE: 
The charts below which illustrate remuneration outcomes in different performance scenarios relate to the policy applied for the first year in which 
the policy applied (2015) and have not been updated. The scenarios below do not take into account the share price appreciation or dividends.

Chief Executive

Chief Financial Officer

Maximum performance

33%

27%

40%

 £2.31m

Maximum performance

38%

31%

31%

 £1.28m

Mid-range performance

50%

20%

30%  £1.54m

Mid-range performance

54%

23% 23%  £0.88m

Below target performance

100%

 £0.77m

Below target performance

100%

 £0.48m

0

0.5m

1.0m

1.5m

2.0m

2.5m

0

0.5m

1.0m

1.5m

Group Trading Director

Maximum performance

38%

31%

31%

 £1.29m

Mid-range performance

55%

22.5% 22.5%  £0.89m

Below target performance

100%

 £0.49m

0

0.5m

1.0m

1.5m

 Fixed

 Short-term incentives (annual bonus)

 Long-term incentives (PSP)

•  PSP is based on the ongoing usual annual policy maximum of 150% of salary for the Chief Executive Officer and 100% of salary 
for other executive directors. During 2015 the Chief Financial Officer and Group Trading Director will receive higher one-off 
awards. This is not reflected in the chart.

RECRUITMENT REMUNERATION ARRANGEMENTS 
When determining the remuneration package for a newly appointed executive director, the Committee would seek to 
apply the following principles: 

•  The package should be market competitive to facilitate the recruitment of individuals of sufficient calibre to lead the business. 
At the same time, the Committee would intend to pay no more than it believes is necessary to secure the required talent. 

•  The structure of the ongoing remuneration package would normally include some or all of the components set out in the policy table for 

executive directors.

•  In addition, the Committee has discretion to include any other remuneration component or award which it feels is appropriate 

taking into account the specific circumstances of the recruitment, subject to the limit on variable remuneration set out below. The 
key terms and rationale for any such component would be disclosed as appropriate in that year’s annual report on remuneration.

•  Where an individual forfeits outstanding variable pay opportunities or contractual rights at a previous employer as a result of 

appointment, the Committee may offer compensatory payments or awards, in such form as the Committee considers appropriate 
taking into account all relevant factors including the form of awards, expected value and vesting timeframe of forfeited opportunities. 
When determining any such “buyout”, the guiding principle would be that awards would generally be on a “like-for-like” basis unless 
this is considered by the Committee not to be practical or appropriate.

•  The maximum level of variable remuneration which may be awarded (excluding any “buyout” awards referred to above) in 

respect of recruitment is 350% of salary, which is in line with the current maximum limit under the annual bonus and PSP. Where 
awards are made under the ESOP, the value of the award that counts towards this maximum will be calculated on an expected 
value rather than a face value basis.

•  Where an executive director is required to relocate from their home location to take up their role, the Committee may provide 

assistance with relocation (either via one-off or ongoing payments or benefits).

In the event that an internal candidate is promoted to the board, legacy terms and conditions would normally be honoured, including 
pension entitlements and any outstanding incentive awards. 

To facilitate any buyout awards outlined above, in the event of recruitment the Committee may grant awards to a new executive director 
relying on the exemption in the Listing Rules which allows for the grant of awards, to facilitate, in unusual circumstances, the recruitment 
of an executive director, without seeking prior shareholder approval or under any other appropriate Company incentive plan.

66

Debenhams plc Annual Report & Accounts 2015The remuneration package for a newly appointed non-executive director would normally be in line with the structure set out in the policy 
table for non-executive directors.

Executive director service contracts

Notice period

•  12 months’ notice by the Company or by the executive director

•  Michael Sharp entered into his current service agreement on 3 May 2006

•  Matt Smith entered into a service agreement on 25 July 2014

•  Suzanne Harlow entered into her current service agreement on 11 December 2013

Expiry date

•  All are rolling contracts with no expiry date

Termination payments

•  Payments in lieu of notice will be based on base salary, contractual benefits and 

any accrued but untaken holiday

•  Payments in lieu of notice for Michael Sharp and Suzanne Harlow will be paid 
as a lump sum following termination. However, the Committee would seek to 
apply mitigation in respect of the period and amount where appropriate

•  Payments in lieu of notice for Matt Smith may, at the Committee’s discretion, 

be paid as a lump sum or in equal monthly instalments which would be subject 
to mitigation

•  Legal fees and outplacement services may also be provided for executive 

directors leaving the business

The service agreements are available to shareholders to view on request from the Company Secretary at the Company’s 
registered office.

ARRANGEMENTS FOR DIRECTORS LEAVING DEBENHAMS 
•  Details of the arrangements in relation to fixed remuneration are set out in the section above. 

Annual bonus 
•  There is no automatic entitlement to an annual bonus in the year in which the executive director leaves the Group. 

The Committee may determine that an executive director is eligible to receive a bonus in respect of the year of cessation 
dependent upon the circumstances of the executive director’s departure and individual performance. Any such payment 
would normally continue to be subject to performance and pro-rated to take account of the time served during the year. 

Long-term incentives 
•  The treatment of leavers under our long-term incentive plans is determined by the rules of the relevant plans. 
•  2006 Performance Share Plan – If an individual ceases to be employed by a member of the Group or gives or is given notice 
terminating their employment before the end of the performance period, a participant’s award will usually lapse, unless the 
Committee determines that it will vest, having regard to the performance of the Company and the length of time which has 
elapsed since the date of grant. The Committee may determine that the award will vest at the time of cessation of employment or 
at the “normal” vesting date. The number of shares over which an award may vest will be time pro-rated to reflect the proportion 
of the vesting period that has elapsed on cessation of employment. In the case of nil cost options, the Committee will determine 
the period during which the participant may exercise his or her options.

•  2006 Executive Share Option Plan – If an individual ceases to be employed by a member of the Group, options will lapse 

unless the option holder leaves in “good leaver” circumstances, namely in respect of tax approved options: injury or disability, 
retirement, the sale of their employing entity out of the Group, redundancy or any other reason that the Committee decides 
and in respect of unapproved options, in such circumstances as the Committee may determine. If these “good leaver” 
circumstances apply, the options will be exercisable for a period of six months from the date of cessation, or such other period 
as the Committee determines. Where options become exercisable as a result of the individual’s cessation of employment, the 
extent to which the options will be exercisable will be subject to the performance conditions applicable to the options and will 
be pro-rated to reflect the proportion of the vesting period that has elapsed on cessation of employment. If a participant dies, 
their representatives shall have 12 months from death to exercise their options in full.

67

Debenhams plc Annual Report & Accounts 2015Governance 40-85 
 
 
 
 
REMUNERATION 
POLICY CONTINUED

•  2006 Deferred Bonus Matching Plan – In the event of cessation of employment with a member of the Group, matching 

awards will usually lapse. However, the Committee may determine that a matching award will vest at the normal time, to the 
extent that the performance conditions have been met and on a time pro-rated basis to reflect the proportion of the vesting 
period that has elapsed at the time of cessation. In exceptional circumstances, the Committee may determine that matching 
awards may be released before the end of the original performance period to the extent determined by the Committee, 
having regard to the time pro-rating formula described above. In these circumstances, invested shares are released from the 
plan at the time the related matching award vests. 

TAKEOVER OR MERGER OF THE COMPANY
2006 Performance Share Plan – In the event of a takeover or merger of the Company, outstanding PSP awards will vest 
to the extent that performance conditions are satisfied. Where awards vest in these circumstances, they may be pro-rated 
(on a monthly basis) to reflect the proportion of the vesting period that has elapsed, unless the Committee determines 
that a different proportion of the award should vest, taking into account Company performance and such other factors 
as it considers relevant.

Upon agreement with the acquiring company, the participant may choose to roll over their awards into awards in the 
acquiring company. 

2006 Executive Share Option Plan – In the event of a change of control of the Company, outstanding ESOP awards will 
generally become exercisable to the extent that performance conditions have been satisfied and the number of shares 
subject to the options will be pro-rated to reflect the proportion of the vesting period that has elapsed (to the nearest 
whole month) unless the Committee determines that a higher proportion of the options should vest.

Upon agreement with the acquiring company, the participant may choose to roll over their options into options in the 
acquiring company. 

2006 Deferred Bonus Matching Plan – In the event of a takeover or voluntary winding up of the Company, matching 
awards will vest to the extent that the performance conditions have been met or, if the Committee considers it appropriate, 
to the extent that the performance conditions would have been met at the end of the original performance period, in the 
Committee’s opinion. Invested shares no longer have to be retained.

Upon agreement with the acquiring company, the participant may choose to roll over their awards into awards in the 
acquiring company. 

OTHER CORPORATE EVENTS 
2006 Performance Share Plan – If the Company is voluntarily wound up, the Committee may allow awards to vest on the same basis 
as set out above for a takeover. If the Company is, or is expected to be, affected by a demerger, special dividend or other transaction 
which would materially affect the value of awards, the Committee may allow some or all of the outstanding awards to vest to the 
extent the performance conditions applicable to these awards have or are likely to have been met, in the Committee’s opinion.

2006 Executive Share Option Plan – If the Company is, or is expected to be, affected by a demerger, special dividend 
or other transaction which in the Committee’s opinion is likely to affect the current or future value of any options, the 
Committee may allow options to be exercised, taking into account the performance conditions, the period that has elapsed 
since grant and any other factors it considers relevant. If the Company is voluntarily wound up, options may be exercised 
to the extent that the performance conditions have been met.

FY2015 NOTE: 
The rules of the Deferred Bonus Matching Plan and the Executive Share Option Plan will expire in 2016. The Company is not seeking 
shareholder approval to renew these plans.

EXTERNAL APPOINTMENTS FOR EXECUTIVE DIRECTORS 
Executive directors may undertake external directorships with the consent of the board. Any proposed external 
directorships are considered by the Nomination Committee to ensure that they do not cause a conflict of interest. 
The executive directors do not currently hold any such directorships.

FY2015 NOTE: 
Suzanne Harlow was appointed a director of Ermes Department Stores plc on 15 June 2015.  Fees in respect of this directorship are paid 
to and retained by Debenhams Retail plc.

68

Debenhams plc Annual Report & Accounts 2015REMUNERATION POLICY TABLE FOR NON-EXECUTIVE DIRECTORS

Element

Fees

Purpose and link to
remuneration policy

•  Fees for non-executive 
directors are set at an 
appropriate level to recruit 
and retain directors of a 
sufficient calibre without 
paying more than is 
necessary to do so

Benefits and 
expenses

•  To provide suitable 

arrangements to allow 
non-executive directors 
to discharge their 
duties effectively

What is the maximum
potential value?

•  Fees paid to non-executive 

directors and the non-
executive Chairman will not 
exceed the aggregate limit 
set out in the Company’s 
articles of association, 
currently £1 million

•  Fee levels are set out 
in the annual report 
on remuneration

None

Key features/operation

•  Paid in cash

•  Fees for non-executive directors 

are set taking into account the time 
commitment required to fulfil the 
role and typical practice at other 
companies of a similar size and 
complexity to Debenhams

•  The fees for the Chairman’s role 

are set taking into account the time 
commitment of the role, the skills and 
experience of the individual and typical 
market practice for other companies of 
a similar size and complexity

•  Our non-executive director fees policy is 
to pay a basic fee for membership of the 
board and additional fees for the Senior 
Independent Director, chairmanship of 
a committee and membership of a 
committee to take into account the 
additional responsibilities and time 
commitment of these roles

•  Additional fees may be paid to reflect 

additional board or committee 
responsibilities as appropriate

•  Fees are reviewed at appropriate 

intervals by the board

•  Reasonable costs in relation to travel and 
accommodation for business purposes 
are reimbursed to the Chairman and 
non-executive directors. The Company 
may meet any tax liabilities that may 
arise on such expenses

•  The Chairman and non-executive 

directors are eligible for a staff discount 
and an annual health assessment

•  The Chairman and non-executive 

directors are not entitled to participate 
in any of the Group’s incentive plans or 
pension plans

•  The Chairman and non-executive 

directors have the benefit of directors’ 
and officers’ liability insurance and 
provision of indemnity on the same 
basis as other directors and officers 
of other Group companies

•  The board may introduce additional 
benefits for the Chairman or non-
executive directors if it is considered 
appropriate to do so

69

Debenhams plc Annual Report & Accounts 2015Governance 40-85REMUNERATION 
POLICY CONTINUED

FY2015 NOTE: 
For board changes since December 2014 please refer to the Chairman’s letter on page 3.

TERMS AND CONDITIONS FOR THE CHAIRMAN AND NON-EXECUTIVE DIRECTORS 
Nigel Northridge was appointed as a non-executive director of the Company on 1 January 2010 and became Chairman 
on 1 April 2010. His appointment as Chairman is subject to the terms of a letter of appointment dated 28 January 2010 and 
his initial appointment was for three years ending on 31 March 2013. This was extended by mutual agreement for a further 
three years to 31 March 2016 and may be extended by further terms of three years by mutual agreement. 

The Chairman’s appointment may be terminated by the Company in accordance with the Company’s Articles of Association 
and the Companies Act 2006 or upon the Chairman’s resignation. In the event that the Chairman’s appointment is terminated 
early, there will be no payment for loss of office or for the unexpired appointment term. The Chairman is permitted to hold 
other directorships provided that any such appointment does not interfere with his position at the Company.

The non-executive directors have letters of appointment from the Company covering matters such as duties, time 
commitment, fees and other business interests. The non-executive directors are appointed for an initial three years which 
may be extended for further terms of three years by mutual agreement. Both Martina King and Sophie Turner Laing were 
appointed for a further three years to 31 July 2015 following the end of their initial engagement on 31 July 2012. Mark Rolfe 
was appointed for a further three years to 1 October 2016 following the end of his initial engagement on 1 October 2013. 
Dennis Millard was appointed on 9 May 2006 and following two three year terms his appointment has been extended on 
an annual basis. 

Non-executive director appointments may be terminated by the Company in accordance with the Company’s Articles of 
Association and the Companies Act 2006 or upon the director’s resignation. In the event that a non-executive director’s 
appointment is terminated early, there will be no payment for loss of office or for the unexpired appointment term. Dennis 
Millard’s appointment may be terminated by either party giving one month’s notice. Dennis Millard is not eligible for any 
payment in lieu of notice. 

All appointments are subject to the Company’s Articles of Association and the annual re-election by shareholders. 
The service agreements for non-executive directors are available to shareholders to view on request from the 
Company Secretary at the Company’s registered office.

CONSIDERING ALL-EMPLOYEE REMUNERATION ARRANGEMENTS
When determining remuneration policy and arrangements for the executive directors, the Committee considers pay and 
employment conditions elsewhere in the Group to ensure that pay structures throughout the Group are appropriately 
aligned and that levels of remuneration remain appropriate in this context. 

When considering salary increases for the executive directors, the Committee considers the general level of salary increase 
across the Group. Whilst the Committee does not consult with employees about executive director pay, the Committee is 
provided with an annual update of the Debenhams employee survey which includes questions on their own remuneration. 

The remuneration arrangements for the members of the Executive Committee who are not executive directors fall within 
the Committee’s remit engendering a common approach to the design of reward and determining reward outcomes for 
the most senior people within the organisation.

CONSIDERING SHAREHOLDER VIEWS
The Committee is committed to an ongoing dialogue with shareholders and seeks shareholder views when any significant 
changes are being made to remuneration arrangements. Over the last few years the Committee has consulted with 
shareholders regarding the performance measures for the PSP and the use of the DBMP. The Committee takes 
into account the views of shareholders when formulating and implementing the policy as it did in 2014 when it consulted 
with major shareholders on the changes to the PSP performance measures.

70

Debenhams plc Annual Report & Accounts 2015THE ANNUAL REPORT 
ON REMUNERATION

This report sets out details of the implementation of the remuneration policy during the 2015 financial year and provides 
details as to how the Committee intends to implement the policy during the 2016 financial year. This part of the report will 
be subject to an advisory shareholder vote at the Annual General Meeting in January 2016. This report contains unaudited 
information except where stated that it is audited.

WHAT DID EXECUTIVE DIRECTORS EARN IN RESPECT OF FY2015 AND FY2014? (AUDITED)
The table below sets out a single figure of remuneration for each executive director for FY2015 and FY2014.

Executive director

Base
salary

Benefits

Retirement
benefits 

Bonus

PSP
awards

Total

Base
salary

Benefits

Retirement
benefits 

Bonus

PSP
award

Total

2015

2014

Michael Sharp 
– Chief Executive

Suzanne Harlow 
– Group Trading 
Director

Matt Smith 
– Chief Financial 
Officer

£618,844

£47,268 £170,529

Nil £149,226 £985,867 £615,000

£34,999 £141,500

Nil £199,4601 £990,959

£402,492

£15,826 £80,003

Nil

£46,709 £545,030

£289,743

£11,687

£54,554

Nil

N/A2

£355,9843

£243,526

£10,916

£36,529

Nil

Nil £290,9714

–

–

–

–

–

–

1  PSP award figure has been updated with the actual share price on the date of vesting (the reported figure in FY2014 (£207,235) was based on an average share price). 

The total for 2014 has therefore been adjusted.

2  The value of the 2011 PSP Award held by Suzanne Harlow which vested in November 2014 was not included in the FY2014 single figure calculation as the Award was 

granted prior to her becoming an executive director.

3  Appointed to the board on 11 December 2013.
4   Appointed to the board on 26 January 2015.

The following provides details of how the single figure for FY2015 has been calculated:

•  Base salary – The executive directors received a salary increase of 1.5% on 1 April 2015.
•  Benefits – Executive directors receive a benefits allowance which can be used to purchase benefits under the Group scheme. 
In addition, the executive directors receive life assurance. The Chief Executive also receives a financial planning allowance, a 
travel allowance and a fuel allowance. The value of the benefits allowance and the additional benefits is included in the table 
above. Michael Sharp “sold” five days’ holiday during the year and received £11,827. This is included in the benefits amount 
above. Suzanne Harlow purchased an additional five days’ holiday during the year (£7,808). This amount has not been reflected 
in the above figures. 

•  Retirement benefits – Michael Sharp is a deferred member of the Debenhams Executive Pension Plan. The increase in his 
accrued pension, calculated using the methodology set out in the revised remuneration reporting regulations, was £46,760. 
Michael Sharp received a cash contribution in lieu of pension of 20% of base salary (£123,769). Suzanne Harlow is a deferred 
in service member of the Debenhams Executive Pension Plan. The increase in her accrued pension, calculated using the 
methodology set out in the remuneration reporting regulations, was £9,886. Suzanne Harlow also received a cash contribution 
in lieu of pension of 17% of base salary rising to 18% on 1 April 2015 following 20 years’ pensionable service (£70,117). Matt Smith 
received a cash contribution in lieu of pension of 15% of base salary (£36,529).

•  PSPs due to vest in FY2015 (in respect of the performance period 1 September 2012 to 29 August 2015) – The PSP 
value shown in the single figure is for the award expected to vest in November 2015. The share price used to calculate the 
single figure is based on the three month average share price to 29 August 2015 (88.28 pence).

2012 PSP awards

Performance 
measure

Absolute EPS 
growth per 
annum

Average ROCE 
vs the cost 
of capital

Weighting

75%

25%

Threshold
 target 
(30% vests)

Maximum
 target 
(100% vests)

6%

12%

Outcome

-8.1%

Average ROCE 
equal to the cost 
of capital 

Average ROCE 
equal to the 
cost of capital 
plus 5%

Average ROCE 
exceeded the 
cost of capital 
by 3.2%

Vesting 
(percentage 
of maximum)

0%

17%

71

Debenhams plc Annual Report & Accounts 2015Governance 40-85 
THE ANNUAL REPORT 
ON REMUNERATION 
CONTINUED

•  Annual bonus for FY2015 – The maximum bonus for the year was 100% of base salary; the bonus was based 100% on PBT. 

Bonuses start accruing for meeting threshold levels of performance with the maximum bonus only being payable for achieving 
performance significantly in excess of this level. Actual PBT of £113.5 million was below the threshold level. As such, no bonus 
will be payable in respect of FY2015.

PENSIONS (AUDITED)
Michael Sharp is a deferred member of the Debenhams Executive Pension Plan. Suzanne Harlow is a deferred in service 
member of the Debenhams Executive Pension Plan. The table below shows the pension accrued at the year end.

Transfer
value as at
29 August
2015 of
accrued
pension as
at 29 August
2015
(£) 

Accumulated
total accrued
pension at 29
August 2015
(£)

Michael Sharp

Suzanne Harlow 

216,352

39,856

8,011,993

1,147,437

Transfer
value as at
30 August
2014 of
accrued
pension as at
30 August
2014
(£)

6,584,718

916,800

Increase
in accrued
pension during
the year
(£)

Increase in
accrued
pension
during the
year (net
of inflation)
(£)

Increase in
transfer value
during the
period
(£)

4,875

961

2,338

494

1,427,275

230,637

Michael Sharp participated in the Debenhams Executive Pension Plan (a defined benefit plan) until 2006 when he ceased to 
participate in the plan and is now a deferred member of this scheme. His normal retirement date under this plan is 31 March 
2017. He is not entitled to any additional benefits if he retires prior to this date; any benefits drawn early will be actuarially 
reduced to reflect early retirement. He also receives a cash allowance in lieu of pension contribution of 20% of base salary. 

Suzanne Harlow participated in the Debenhams Executive Pension Plan until 2006 when it was closed to future accruals and 
is now a deferred in service member of this scheme. Her normal retirement date under this plan is 31 July 2026. She is not 
entitled to any additional benefits if she retires prior to this date; any benefits drawn early will be actuarially reduced to 
reflect early retirement. She also receives a cash allowance in lieu of pension contribution of 18% of base salary (increased 
from 17% effective from 1 April 2015 following 20 years’ pensionable service). 

Scheme interests awarded during the financial year (audited)
As disclosed in last year’s remuneration report, no changes were made to the usual PSP levels in 2015. However, when Suzanne 
Harlow was appointed to the board, she was awarded a PSP award of 150% of base salary for 2015 as an incentive to drive 
performance and to recognise the increased scope of her role on appointment to the board. In addition, as part of Matt Smith’s 
recruitment, he was awarded a PSP award of 200% of base salary in 2015. The Committee determined that this level of award was 
appropriate to compensate him for awards forfeited on leaving his previous employer (no further “buyout” awards have been 
made) and to provide an additional incentive to drive the performance of the business in the initial period of his tenure.

Individual

Michael Sharp

Suzanne Harlow2

Matt Smith3

Type of
interest

Basis on which
award made

0.01 pence
option

0.01 pence
option

0.01 pence
option

150% of
base salary

150% of
base salary

200% of
base salary

Number
of shares
awarded

Face value
of shares
(£)1

Percentage
 vesting
at threshold

1,423,611

£922,500

925,925

£599,999

900,900

£799,999

25%

25%

25%

Performance
period end

2 September
2017

2 September
2017

2 September
2017

1  The face value of shares awarded was calculated using the closing mid-market share price on the date of award (3 November 2014), which was 64.8 pence for the 

awards granted to Michael Sharp and Suzanne Harlow and 88.8 pence for the award granted to Matt Smith.

2  For Suzanne Harlow, the award level of 150% of salary for 2015 was in respect of her appointment to the board. See fuller description above. 
3  For Matt Smith, the award level of 200% of salary was in respect of his recruitment, taking into consideration awards forfeited on leaving his previous employer. 

See fuller description above.

72

Debenhams plc Annual Report & Accounts 2015DIRECTORS’ SHAREHOLDINGS AND SHARE INTERESTS (AUDITED)
In order to align the interests of executive directors with those of shareholders and to demonstrate the executive directors’ ongoing 
personal financial commitment to the business, executive directors are expected to build and maintain a holding of Debenhams 
shares equal to one times base salary. Executives are expected to retain 50% of any post-tax shares that vest under any share 
incentive plans until this shareholding is reached. The Committee expects executives to have met the shareholding guideline policy 
by the fifth anniversary of their appointment as an executive director (or the introduction of the guidelines, if later). The value of their 
current shareholding shown in the table below has been calculated using the three month average closing share price to the end 
of August 2015 and includes the net value of shares vested but not exercised under the ESOP.

Ordinary
shares
held at
29 August
2015

Ordinary
shares
held at
30 August
2014

Unvested
 awards
 subject to
 performance

Unvested
 options
 subject to
 performance 

Vested
options not
 exercised

Shareholding
 requirement
 (£) 

Current
 shareholding
 (£)

Requirement
 met? 

Michael Sharp 
– Chief 
Executive

Suzanne Harlow 
– Group Trading 
Director

Matt Smith – 
Chief Financial 
Officer

6,622,4261

6,460,0671

2,417,952

589,337

545,366

1,237,161

28,000 2

–

900,900

–

–

–

473,961

624,225

£6,086,477

169,689

406,000

£615,416

–

406,000

£24,718

Yes

Yes

No

1   Shareholding includes 374,392 ordinary shares held by the Sharp Discretionary Settlement of which he is a trustee.
2   Ordinary shareholding acquired in July 2015.

SCHEME INTERESTS (AUDITED)
Performance Share Plan

Director 

Date of
award

1 November
 2011

Number
of shares
 held at
30 August
 2014

Shares
 awarded
 during
the year

Shares
 lapsed
 during
the year

Shares
exercised
 during
the year

Number
of shares
 held at
29 August
2015

Market
value on
 date of
award

Market
value on
date of
exercise

Earliest
date of
 vesting

Expiry
date of
vesting
period

1,396,973

– 1,089,639

307,334

–

64.4p

87.0p

1.11.14

1.5.15

Michael 
Sharp

1 November
 2012

994,341

–

3 November
 2014

1 November
 2011

1 November
 2012

3 November
 2014

1 May 2015

Suzanne 
Harlow

Matt 
Smith

– 1,423,611

378,346

311,236

–

–

–

–

925,925

900,900

–

–

–

–

994,341

123.7p

1,423,611

64.8p

–

–

1.11.15

1.5.16

3.11.17

3.5.18

295,110

83,236

–

64.4p

87.0p

1.11.14

1.5.15

–

–

–

–

–

–

311,236

123.7p

925,925

64.8p

900,900

88.8p

–

–

–

1.11.15

1.5.16

3.11.17

3.5.18

1.5.18

1.10.18

Update on performance against strategic measures for “in-flight” PSP awards:
For PSP awards granted in FY2015, 30% of the shares vest subject to the satisfaction of the four key strategic measures 
of group gross margin improvement, online EBITDA growth rate, UK gross transaction value growth and International 
EBITDA growth rate. The Committee set stretching targets for these metrics taking into account our long-term strategic 
plan. The exact targets were not disclosed in last year’s report as they were considered to be commercially sensitive. 
Notwithstanding that the Group has made further progress against its strategic priorities, due to the very stretching nature 
of the targets set for the strategic measures, performance is currently behind target.  Vesting will be determined in FY2018 
based on performance over the three year performance period.

73

Debenhams plc Annual Report & Accounts 2015Governance 40-85THE ANNUAL REPORT 
ON REMUNERATION 
CONTINUED

Executive Share Option Plan

Director 

Michael 
Sharp

Suzanne 
Harlow

Date of
award

Approved
 scheme 
24 November
 2009

Unapproved
scheme
24 November
 2009

Approved
scheme
24 November
2009

Unapproved
scheme
24 November
 2009

Number
of shares
 held at
30 August
 2014

Shares 
granted 
during 
the year

Shares 
lapsed 
during 
the year

Shares 
vested 
during 
the year

Number 
of shares 
held at 
29 August 
2015

Option 
price

Earliest 
date of 
exercise

Expiry 
date of 
options

35,108

438,853

35,108

134,581

0

0

0

0

0

0

0

0

0

0

0

0

35,108

85.45p

24.11.12

24.11.19

438,853

85.45p

24.11.12

24.11.19

35,108

85.45p

24.11.12

24.11.19

134,581

85.45p

24.11.12

24.11.19

PAYMENTS TO PAST DIRECTORS (AUDITED)
No payments were made to past directors during the year. 

PAYMENTS FOR LOSS OF OFFICE (AUDITED)
As disclosed in last year’s report, Simon Herrick continued to receive monthly payments in lieu of notice for the 
twelve month period up to 2 January 2015. No payments for loss of office were made in respect of the FY2015 year.

TOTAL SHAREHOLDER RETURN PERFORMANCE GRAPH 
The performance graph below shows the Company’s total shareholder return against the FTSE 350 General Retailers Index 
over the period from 29 August 2009 to 29 August 2015. The General Retailers Index has been chosen as Debenhams has 
been a member throughout the period and it is made up of a broad spectrum of retail competitors (including major general 
retail listed comparators) in the principal product areas in which the Company trades. 

Please note that there was a printing inaccuracy in last year’s total shareholder return performance graph, which has been 
corrected in the below chart. 

250

200

150

100

50

0

29 Aug 09

28 Aug 10

3 Sep 11

1 Sep 12

1 Sep 13

30 Aug 14

29 Aug 15

 Debenhams

 FTSE 350 General Retailers

Source: DataStream

74

Debenhams plc Annual Report & Accounts 2015HISTORICAL CHIEF EXECUTIVE PAY 
The table below sets out details of the Chief Executive’s pay for the current year and the previous five years and the payout 
of incentive awards as a proportion of the maximum opportunity for each period. The Chief Executive’s pay is calculated 
as per the single figure of remuneration shown on page 71.

Single figure of total remuneration

£1,477,607

£1,044,515

£1,288,857

£754,396

£990,959

£985,867

2010*

2011*

2012

2013

2014

2015

Annual variable element award rates 
against maximum opportunity

100%

33.3%

40%

Long-term incentive vesting rates 
against maximum opportunity

N/A

N/A

PSP: 32%
ESOP: 100%

0%

N/A

0%

22%

0%

17%

*    The Chief Executive for the period 2009-2011 was Rob Templeman. The Chief Executive since FY2012 is the current incumbent Michael Sharp who previously held 

the role of Deputy Chief Executive. 

Percentage change in remuneration of the Chief Executive
The change in remuneration from FY2014 to FY2015 of the Chief Executive and the Group’s UK employee population is 
shown below. This group has been chosen as the comparator group as the majority of Debenhams employees are based 
in the UK. 

Base salary 

Benefits

Bonus

*  No bonus was paid to the Chief Executive in respect of FY2014 and FY2015. 
**  No bonus was paid to staff in respect of FY2014.

Chief
Executive

1.5%

35.0%

0.0%*

UK employees
(Average full
time equivalent)

6.2%

17.4%

100.0%**

75

Debenhams plc Annual Report & Accounts 2015Governance 40-85THE ANNUAL REPORT 
ON REMUNERATION 
CONTINUED

RELATIVE IMPORTANCE OF SPEND ON PAY 
The chart below sets out the amounts paid in FY2014 and FY2015 in respect of the remuneration of all employees and 
dividends to shareholders.

£m

450
400
350
300
250
200
150
100
50
0

Profit Before Tax

Distributions by way of dividends
in respect of the year

Overall expenditure on
remuneration for all employees

3.5%

7.3%

0%

2013/14

2014/15

2013/14

2014/15

2013/14

2014/15

IMPLEMENTATION OF THE REMUNERATION POLICY FOR EXECUTIVE DIRECTORS IN FY2016 
Components of remuneration
The following table provides a summary of the different elements of pay that will be operated for FY2016.

Fixed pay

Base salary + benefits + pension

Performance-related pay

Cash bonus one year

PSP three year

Short-term performance

Long-term performance

100% financial 

70% EPS growth, 30% strategic measures 

Base salary 
Executive director salaries with effect from 1 April 2015 are as follows: 

Chief Executive, Michael Sharp

Chief Financial Officer, Matt Smith*

Group Trading Director, Suzanne Harlow 

*  Appointed to the board on 26 January 2015.

£624,225

£406,000

£406,000

The annual salary review date for the executive directors is 1 April, in line with the annual review date of the rest of the 
management population. 

Annual bonus 
The performance measures for the FY2016 annual bonus will be in line with FY2015, being entirely based on underlying PBT, 
reflecting the continued focus on increasing profit.

Specific targets are not disclosed because they are considered to be market sensitive by the Committee. 

The maximum bonus opportunity will remain at 100% of base salary, payable in cash. 

The bonus will begin accruing for delivering threshold levels of performance with the maximum bonus only being payable 
on the delivery of performance significantly in excess of plan. 

Debenhams’ Performance Share Plan
It is intended that a PSP award will be granted to the Chief Executive of 50% of base salary for FY2016. For the Chief 
Financial Officer and Group Trading Director, PSP awards will be 125% of base salary as they are both essential to the 
continued smooth operation of the business during the Chief Executive succession process. 

76

Debenhams plc Annual Report & Accounts 2015In line with FY2015, awards will be based 70% on EPS growth targets and 30% on financial measures that underpin our 
strategy. The choice of strategic measures remains unchanged from the prior year, and are as follows:

Key strategic pillars

Proposed metric (7.5% of award each)

Delivering a compelling customer proposition

Group gross margin improvement

Increasing availability and choice through multi-channel

Online EBITDA growth rate

Focusing on UK retail

UK GTV growth

Expanding the brand internationally

International EBITDA growth rate

Each strategic measure will vest independently. 

In order for the award to vest, the Committee must be satisfied that the underlying financial performance of the 
Company over the performance period is sufficient to justify the vesting of the award and, specifically, vesting of any 
strategic measure will be subject to a ROCE underpin. The definition of ROCE was refined in November 2014 and capital 
employed will include a capitalised value of future store rental payments and profitability items on a pre-rental basis. 

The EPS targets for the PSP remain unchanged at 3% per annum (25% vesting) to 10% per annum (100% vesting). 
The Committee considers that these targets are appropriate in the context of the outlook for the UK retail sector 
over the next few years and believes that the current market consensus is at the lower end of this range. 

Each financial strategic measure will be subject to a single performance test (ie each measure will either vest at 0% or in full). 
Financial strategic targets are specific, measurable and the performance hurdle is set at a level which is considered by the 
Committee to be sufficiently stretching. The financial targets for the strategic measures are considered by the board to be 
market sensitive and therefore we will not disclose these measures at the current time. However, indications of performance 
against strategic targets will be provided during the vesting period. We will also disclose the targets in full, along with 
actual performance against targets, at the time of vesting.

Malus and clawback – For incentives in respect of FY2016 new clawback provisions will operate. Under these provisions 
the Committee has the discretion to require clawback in certain circumstances. Annual bonus payments may be subject to 
clawback for a period of three years following the payment of the cash bonus and PSP awards may be subject to clawback 
for a period of three years following vesting. 

Annual bonus and PSP awards may be subject to clawback in the event of:

•  Material misstatement of financial or other data
•  Gross misconduct (includes inappropriate conduct by a participant and behaviour which fails to reflect the Company’s 

governance and business values)

•  Fraud effected by or with the knowledge of the participant

Malus provisions have applied to the annual bonus and PSP since FY2015. The circumstances to which malus is to apply have 
however been expanded for FY2016. The Committee has the discretion to reduce or withhold an award in circumstances 
including (but not limited to):

•  Material misstatement of financial or other data
•  Gross misconduct (includes inappropriate conduct by a participant and behaviour which fails to reflect the Company’s 

governance and business values)

•  Fraud effected by or with the knowledge of the participant

77

Debenhams plc Annual Report & Accounts 2015Governance 40-85THE ANNUAL REPORT 
ON REMUNERATION 
CONTINUED

THE DEBENHAMS RETAIL EMPLOYEE TRUST 2004
The Debenhams Retail Employee Trust 2004 (“the Trust“) currently holds 273,537 shares in the Company. Any shares 
allocated under the Debenhams 2008 Share Incentive Plan (a plan for employees who are not executive directors) are 
held by the Trust. Dividends arising on the shares held in the Trust are waived on the recommendation of the Company.

FUNDING OF SHARE SCHEMES
It is the Company’s current intention to satisfy any future requirements of its share schemes in a method best suited to the 
interests of the Company, either by utilising shares held as treasury shares, acquiring shares in the market or issuing new 
shares. Where the awards are satisfied by newly issued shares or treasury shares, the Company will comply with Investment 
Association guidelines on shareholder dilution. 

Current levels of shareholder dilution are FY2015: 1.03% (FY2014: 0.70%) of share capital.

WHAT DID NON-EXECUTIVE DIRECTORS EARN IN RESPECT OF FY2015 AND FY2014? (AUDITED)
The table below sets out the fees payable to each director not performing an executive function in respect of FY2015 
and FY2014.

2015

2014

Fees

Benefits

Total

Fees

Benefits

Total

Nigel 
Northridge 

Dennis 
Millard

Terry 
Duddy1

Peter 
Fitzgerald

Stephen 
Ingham 

Non-executive Chairman, 
chairman of Nomination 
Committee, member of 
Remuneration Committee

Senior Independent Director, 
chairman of Remuneration 
Committee, member of Audit 
and Nomination Committees

£175,000

£65,000

Member of Remuneration, Audit 
and Nomination Committees

£18,574

Member of Audit Committee

£42,500

Member of Remuneration 
Committee

£42,500

Martina King  Chairman of sustainability 

£55,000

committee, member of 
Remuneration, Audit and 
Nomination Committees

Mark Rolfe

Chairman of Audit Committee, 
member of Remuneration and 
Nomination Committees

£55,000

Sophie 
Turner Laing2

Member of Remuneration, Audit 
and Nomination Committees

£43,542

1  Terry Duddy was appointed to the board on 10 April 2015.
2  Sophie Turner Laing stepped down from the board on 31 July 2015.

–

–

–

–

–

–

–

–

£175,000

£175,000

£65,000

£65,000

£18,574

–

£42,500

£42,500

£42,500

£42,500

£55,000

£55,000

£55,000

£55,000

£43,542

£47,500

–

–

–

–

–

–

–

–

£175,000

£65,000

–

£42,500

£42,500

£55,000

£55,000

£47,500

Non-executive directors do not participate in the annual bonus plan or any long-term incentive plans.

78

Debenhams plc Annual Report & Accounts 2015The total interests of the Chairman and non-executive directors in the share capital of the Company as at 29 August 2015 
are shown below.

Director

Nigel Northridge

Terry Duddy (appointed to the board on 10 April 2015)

Peter Fitzgerald

Stephen Ingham

Martina King

Dennis Millard

Mark Rolfe

Sophie Turner Laing (stepped down from the board on 31 July 2015)

The information in the table above is audited. 

Note:

1  Shareholding as at 31 July 2015.

Ordinary
shares
held at
30 August
2014

100,000

–

–

–

10,000

69,455

30,000

20,000

Ordinary
shares
held at
29 August
2015

100,000

40,000

–

–

10,000

69,455

30,000

20,0001

Ordinary
shares
held at
22 October
2015

100,000

40,000

–

–

10,000

69,455

30,000

20,000

Implementation of non-executive director remuneration policy in FY2016
There were no changes to non-executive directors’ fees with effect from 1 September 2015.

Fees for the year are as follows: 

•  Basic fee – £40,000
•  Senior Independent Director – £10,000
•  Committee chairmanship fee (Audit and Remuneration) – £10,000
•  Committee chairmanship fee (sustainability) – £7,500
•  Committee membership fee (per committee) – £2,500

CONSIDERATION OF MATTERS IN RELATION TO DIRECTORS’ REMUNERATION 
Committee members 
The Committee chairman, Dennis Millard, is joined by Nigel Northridge, Terry Duddy, Stephen Ingham, Martina King and 
Mark Rolfe to form the Committee. Details of the members’ background and experience is provided within their biography 
on pages 42 and 43.

Director

Position

Dennis Millard, Committee chairman

Senior Independent Director

Terry Duddy (appointed 10 April 2015)

Independent non-executive director

Stephen Ingham

Martina King

Nigel Northridge

Mark Rolfe

Independent non-executive director

Independent non-executive director

Independent non-executive Chairman

Independent non-executive director

Sophie Turner Laing (stepped down 
as a member on 31 July 2015)

Independent non-executive director

Number of meetings held
and attended during the
year (of those eligible
to attend) 

2/2

0/0

2/2

2/2

2/2

2/2

2/2

79

Debenhams plc Annual Report & Accounts 2015Governance 40-85THE ANNUAL REPORT 
ON REMUNERATION 
CONTINUED

Role of the Committee
The full terms of reference for the Committee, which are reviewed annually, are available on the Company’s website at 
http://debenhamsplc.com. In summary, the Committee has responsibility for determining all elements of the remuneration 
of the executive directors and the Company Secretary together with the provisions of their service agreements, reviewing 
the bonus structure for the Executive Committee, reviewing the appropriateness and relevance of the Company’s 
remuneration policy (taking into account the remuneration arrangements and levels across the Company) and administering 
all aspects of any share incentives in operation for senior management. The remuneration of the non-executive directors is 
a matter for the Company’s Chairman and the executive members of the board.

The Committee’s main activities during the year
•  Approved the directors’ remuneration report for 2014
•  Reviewed performance against targets for the executive directors’ 2015 bonuses
•  Approved the executive directors’ 1.5% pay increase
•  Reviewed performance against targets for the executive directors’ 2012 PSP awards 
•  Reviewed the executive remuneration strategy for 2016
•  Approved the executive directors’ bonus plan for 2016
•  Evaluated the performance of the Committee and that of the remuneration consultants

Performance evaluation of the Committee
This year’s evaluation of the Committee was conducted by the Company Chairman and it was concluded that the 
Committee continues to be effective and has the correct composition.

Advisors to the Committee
In performing its duties, the Committee has received advice from Deloitte LLP (“Deloitte”) which acted as external advisors 
to the Committee throughout the financial year, providing independent advice on directors’ remuneration and share 
incentives. The fees for advice provided to the Committee during the financial year were £11,500. 

Deloitte is one of the founding members of the Remuneration Consulting Group. The Committee has been fully briefed on 
Deloitte’s compliance with the voluntary code of conduct in respect of the provision of remuneration consulting services. 
Deloitte provides industry and comparative employee remuneration data to Debenhams’ management. Deloitte also 
provided unrelated advisory services in respect of share schemes, corporate and employment taxes during the year. 

Deloitte was appointed by the Committee. It is the view of the Committee that the Deloitte LLP engagement partner and 
team that provide remuneration advice to the Committee do not have connections with Debenhams that may impair their 
independence. The Committee reviewed the potential for conflicts of interest and judged that there were appropriate 
safeguards against such conflicts. 

80

Debenhams plc Annual Report & Accounts 2015During the year, the Committee undertook an evaluation of its advisors and concluded that the advice received from the 
advisors is independent, straightforward, relevant and appropriate. The Committee has an appropriate level of access to 
them and has confidence in their advice. 

The Chief Executive and HR Director have attended certain Committee meetings and provided advice to the Committee 
during the year. They are not in attendance when matters relating to their own compensation or contracts are discussed. 

Summary of shareholder voting 
Debenhams remains committed to ongoing shareholder dialogue and takes an active interest in voting outcomes. In the 
event of a substantial vote against a resolution in relation to directors’ remuneration, Debenhams would seek to understand 
the reasons for any such vote and would set out in the following annual report and accounts any actions in response to it. 

The following table sets out actual voting in respect of our previous report: 

2014 directors’ remuneration policy report

2014 annual remuneration report

For 

Against

98.65%

99.79%

1.35%

0.21%

289,364 and 522,227 votes were withheld in relation to the policy report and annual remuneration report 
resolutions respectively. 

On behalf of the board

DENNIS MILLARD 
CHAIRMAN, 
REMUNERATION COMMITTEE 
22 OCTOBER 2015

81

Debenhams plc Annual Report & Accounts 2015Governance 40-85DIRECTORS’ REPORT

As required by the Companies Act 
2006, the directors’ report of 
Debenhams plc for the year ended 
29 August 2015 is comprised of these 
pages 82 to 84 and the information 
found in the sections of the annual 
report as detailed in the table 
opposite, all of which are incorporated 
into this report by reference. 

The content of the directors’ report has 
been drawn up and presented in 
accordance with, and in reliance upon, 
applicable English company law and 
any liability of the directors is restricted 
to the extent prescribed by the 
Companies Act 2006. 

PROFIT AND DIVIDENDS
The profit after tax for the financial year 
ending 29 August 2015 was £93.5 million 
(2014: £87.2 million). The directors 
recommend the payment of a final 
dividend of 2.4 pence per ordinary 
share, to be paid on 22 January 2016 to 
members on the register at the close 
of business on 4 December 2015. This, 
together with the interim dividend of 
1.0 pence per share paid in July, gives a 
full year dividend of 3.4 pence per share. 

DIRECTORS
The following persons were directors of 
the Company during the period ended 
29 August 2015 and unless otherwise 
stated at the date of this annual report:

Nigel Northridge

Michael Sharp

Matt Smith (appointed 26 January 2015)

Suzanne Harlow 

Dennis Millard

Terry Duddy (appointed 10 April 2015)

Peter Fitzgerald

Stephen Ingham 

Martina King

Mark Rolfe

Sophie Turner Laing 
(resigned 31 July 2015)

The membership of the board and 
biographical details of the directors 
are given on pages 42 and 43. The 
business of the Company is managed 

82

Information

Location in annual report

Review of the business, principal 
risks and uncertainties and KPIs

Market context, Chief Executive’s report, 
KPI’s, risk review

Strategy

Business model and strategy, strategy 
in action

Business model

Business model and strategy

Future business developments

Chief Executive’s report, strategy in action

Greenhouse gas emissions

Resources, relationships and sustainability

Environmental matters, employees and 
social, community and human rights 
issues (including information about 
the Company’s policies in relation to 
these matters)

Employment policy for disabled persons 
and employee engagement throughout 
the workforce

Resources, relationships and sustainability

Resources, relationships and sustainability

Gender diversity of the board

Resources, relationships and sustainability

by the board who may exercise all the 
powers of the Company, subject to the 
provisions of the Companies Act 2006, 
the Company’s Articles of Association 
and any shareholder resolution. In 
accordance with the Company’s 
Articles of Association, the directors 
shall be no less than two and no more 
than 25 in number. Directors may be 
appointed by the Company by ordinary 
resolution or by the board. A director 
appointed by the board holds office 
only until the next Annual General 
Meeting. The Company may, by 
ordinary resolution, remove any 
director from office. The office of 
a director shall be vacated if s/he 
(i) resigns or retires (ii) becomes 
bankrupt or makes an arrangement or 
composition with his or her creditors 
generally; (iii) becomes physically or 
mentally incapable of acting as a 
director and may remain so for more 
than three months, or by reason of his 
or her mental health a court has made 
an order that prevents the director 
from acting and in either case, the 
board resolves that his or her office is 
vacated; (iv) has been absent for more 
than six consecutive months without 
the board’s permission from meetings 
of the board held during that period 
and his or her alternate director (if any) 
has not attended in his or her place 
during that period and the board 
resolves that his/her office be vacated; 
or (v) receives a notice signed by not 
less than three quarters of the other 

directors stating that the person 
should cease to be a director. Any 
amendments to the Company’s 
Articles of Association may be made 
in accordance with the Companies 
Act 2006 by way of special resolution. 
In accordance with the UK Corporate 
Governance Code all of our directors 
will retire at the forthcoming Annual 
General Meeting of the Company and 
offer themselves either for election, 
in the case of Matt Smith and Terry 
Duddy, or for re-election, in the case 
of all other directors. An internal 
evaluation of the performance of each 
director, the board and its Committees 
has been carried out and the results 
were positive, confirming that each of 
the directors continues to be effective 
and demonstrate commitment to his 
or her role and that the board and its 
committees are operating well and 
effectively. Information on the 
evaluation and its outcome is on pages 
48 and 49 of the corporate governance 
report.

In addition to the indemnity provisions in 
their Articles of Association, the Company 
and the other Group companies have 
entered into a direct indemnity 
agreement with each of the directors and 
certain other officers or senior employees 
of the Group. These indemnities 
constitute qualifying indemnities for the 
purposes of the Companies Act 2006 and 
remain in force at the date of approval of 
this report without any payment having

Debenhams plc Annual Report & Accounts 2015been made under them. The Company 
also maintains directors’ and officers’ 
liability insurance which gives appropriate 
cover for any legal action brought against 
its directors.

No director had, during or at the end 
of the year, any material interest in any 
contract of significance in relation to 
the Group’s business.

MAJOR SHAREHOLDERS
In accordance with Listing Rule 9.8.6(2), the 
following investor interests have been 
disclosed to the Company pursuant to the 
Disclosure and Transparency Rules as at 
29 August 2015. This information was 
correct at the date of notification. It should 
be noted that these holdings may have 
changed since notified to the Company. 
Notification of any changes is not required 
until the next applicable threshold is crossed.

Shareholder

Schroders plc

Milestone Resources Group Ltd

LSV Asset Management

Old Mutual 

Brandes Investment Partners

JP Morgan Asset Management

BlackRock Inc

Norges Bank

Number
of shares

Percentage
of issued
share capital

159,058,694

12.96%

92,652,075

57,470,249

55,461,954

48,428,810

41,481,558

40,626,206

36,848,505

7.55%

4.68%

4.52%

3.95%

3.38%

3.31%

3.00%

Sports Direct International plc has an interest in 128,927,113 shares, representing 
10.51% of the issued share capital, via put option contracts expiring in October/
November 2016

The following notifications have been received since 29 August 2015 and up to 
21 October 2015:

Date of notification

Shareholder

Number
of shares

Percentage
of issued
share capital

31 August 2015

14 September 2015

17 September 2015

18 September 2015

22 September 2015

Norges Bank

36,807,390

Below 3%

ING Groep N.V.

67,515,686

BlackRock Inc

61,477,530

ING Groep N.V.

40,515,686

5.50%

5.01%

3.30%

BlackRock Inc

N/A

Below 5%

SHARE CAPITAL
As at 29 August 2015 the issued share 
capital of the Company was 
1,227,166,813 ordinary shares of 0.01 
pence each and 59,685,727 ordinary 
shares of 0.01 pence each were held in 
Treasury. In addition to the shares 
trading on the London Stock Exchange, 
the Company operates a level 1 
American depositary receipt 
programme. Each American depositary 
share represents four ordinary shares of 
0.01 pence each. 1,022,994 treasury 
shares were transferred out of treasury 
during the year to satisfy awards 
granted under the Company’s 
Performance Share Plan.

At the December 2014 Annual General 
Meeting, shareholders authorised the 
Company to purchase up to 122,613,472 
ordinary shares in the market. Although 

this authority was not utilised by the 
Company during the last financial 
year, approval will be sought from 
shareholders at the forthcoming 
Annual General Meeting to renew 
its authority to purchase shares in 
the market for a further year. This 
is a standard authority and it is 
the Company’s present intention, 
should shares be bought back, for 
them to be cancelled or retained in 
treasury pending a subsequent sale, 
cancellation or transfer. The directors 
have no present intention of exercising 
the authority to purchase the 
Company’s ordinary shares. The 
authority will be exercised only if the 
directors believe that to do so would 
result in an increase in earnings per 
share and would be likely to promote 
the success of the Company for the 
benefit of its shareholders as a whole.

VOTING RIGHTS
If voting on a resolution at any general 
meeting of the Company is on a show 
of hands, every member present in 
person has one vote and every proxy 
appointed by one or more members 
has one vote regardless of the number 
of shares held by the shareholder or 
represented by the proxy. On a poll, 
every shareholder who is present in 
person or by proxy has one vote for 
every share held by that shareholder, 
but a shareholder or proxy entitled to 
more than one vote need not cast all 
his/her votes or cast them all the same 
way. No member shall be entitled to 
vote at any general meeting of the 
Company, either in person or by proxy, 
in respect of any share held unless all 
moneys payable in respect of that 
share have been paid. There are no 
known arrangements which may 
restrict voting rights.

As at 29 August 2015, the Debenhams 
Retail Employee Trust 2004 (“the 
Trust”) holds 273,537 ordinary shares 
in the Company (0.02%). Any voting 
or other similar decisions relating to 
the shares held by the Trust would be 
taken by the trustees, who may take 
account of any recommendations 
of the Company.

TRANSFER OF SHARES
Any member may transfer all or any 
of his or her certificated shares by an 
instrument of transfer in any usual form or 
in any form which the board may approve. 
The board may, in its absolute discretion, 
decline to register any instrument of 
transfer of a certificated share which is 
not a fully paid share (although not so as 
to prevent dealings in shares taking place 
on an open and proper basis). The board 
may also refuse to register the transfer of 
a certificated share where the instrument 
of transfer is invalid. There are no known 
arrangements which may restrict the 
transfer of shares.

83

Debenhams plc Annual Report & Accounts 2015Governance 40-85DIRECTORS’ REPORT 
CONTINUED

SIGNIFICANT AGREEMENTS
There are a number of agreements that 
take effect, alter or terminate upon a 
change of control of the Company 
following a takeover bid. Details of the 
significant agreements of this kind 
are as follows:

•  The multi-currency revolving credit 

facility dated 18 June 2014 contains a 
provision for mandatory prepayment 
on no less than 45 days’ prior notice 
to the Company.

•  The terms and conditions of the 5.25% 

senior notes due 2021 contain a 
provision that enables holders of the 
notes to require the Company to make 
an offer to repurchase all of the notes 
at a price equal to 101% of the 
principal amount thereof, plus any 
accrued unpaid interest. 

•  The Company’s Performance Share 
Plan and its Executive Share Option 
Plan contain provisions regarding 
change of control. Awards under the 
plans may vest on a change of control, 
subject to the satisfaction of any 
relevant performance conditions.

Other than the provisions of the 
Company’s share plans, there 
are no agreements providing for 
compensation for directors or 
employees on change of control. 
Details concerning the impact on 
share options and share awards 
held by directors or employees in 
the event of a change of control are 
set out on page 68 of the directors’ 
remuneration report.

POLITICAL DONATIONS
There were no disclosable expenses 
made during the financial year which 
fall within the definition of a political 
donation under the Political Parties,

84

Elections and Referendums Act 2000. 
It is the Group’s policy not to make 
donations to political organisations 
or independent election candidates 
or incur political expenditure. 

DISCLOSURE OF INFORMATION 
TO AUDITORS
Each of the directors of the Company 
at the time when the directors’ report 
was approved confirms that:

FINANCIAL INSTRUMENTS
Debenhams does not enter into 
financial instruments for speculative 
trade. Details of financial instrument 
entered into for underlying risks are 
set out in note 22 to the financial 
statements on pages 124 to 125. 
Information regarding the Group’s 
financial risk management policies is 
set out in note 21 to the financial 
statements on page 121.

EVENTS SINCE YEAR END
Since year end Debenhams has 
opened an International franchise 
store in Iran and two UK stores in 
Rugby and Wandsworth.

GOING CONCERN
After making enquiries, the directors 
consider that the Group has adequate 
resources to continue in operation for the 
foreseeable future. For this reason, they 
have adopted the going concern basis 
in preparing the financial statements.

CORPORATE GOVERNANCE 
STATEMENT
In accordance with the Financial 
Conduct Authority’s Disclosure and 
Transparency Rule (“DTR”) 7.2.1, the 
disclosures required by DTR 7.2.2R to 
DTR 7.2.7 and DTR 7.2.10 are within the 
corporate governance report on pages 
44 to 55 and risk review on pages 20 
and 21 and are therefore incorporated 
into this report by reference.

a) so far as the director is aware, 

there is no information needed 
by the Company’s auditors in 
connection with preparing their 
report of which the Company’s 
auditors are unaware; and

b) s/he has taken all the steps that 
s/he ought to have taken as a 
director in order to make herself 
or himself aware of any information 
needed by the Company’s auditors 
in connection with preparing the 
report and to establish that the 
Company’s auditors are aware 
of that information.

INDEPENDENT AUDITORS
PricewaterhouseCoopers LLP has 
indicated its willingness to continue 
in office and a resolution dealing 
with its re-appointment as auditors of 
the Company will be proposed at the 
forthcoming Annual General Meeting.

ANNUAL GENERAL MEETING
The Annual General Meeting of 
Debenhams plc will be held at the 
Wellcome Collection, 183 Euston Road, 
London NW1 2BE on 14 January 2016 at 
2.00pm. The Notice is given, together 
with explanatory notes, in the booklet 
which accompanies this report.

This directors’ report was approved 
by a duly appointed and authorised 
committee of the board of Directors 
on 21 October 2015 and signed on 
behalf by:

PAUL EARDLEY
COMPANY SECRETARY
22 OCTOBER 2015

Debenhams plc Annual Report & Accounts 2015STATEMENT 
OF DIRECTORS’ 
RESPONSIBILITIES

The directors are responsible for 
preparing the annual report, the 
remuneration report and the financial 
statements in accordance with 
applicable law and regulations.

Company law requires the directors 
to prepare financial statements for 
each financial year. Under the law, 
the directors have elected to prepare 
the Group financial statements in 
accordance with International Financial 
Reporting Standards (“IFRSs”) as 
adopted by the European Union (“EU”) 
and the Company financial statements in 
accordance with United Kingdom 
Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards 
and applicable law). Under company law, 
the directors must not approve financial 
statements unless they are satisfied that 
they give a true and fair view of the state 
of affairs of the Group and the Company 
and of the profit or loss of the Group for 
that period. In preparing these financial 
statements, the directors are required to:

•  Select suitable accounting policies 
and then apply them consistently
•  Make judgements and accounting 

estimates that are reasonable 
and prudent

•  State whether IFRSs as adopted by 

the EU and applicable UK Accounting 
Standards have been followed, 
subject to any material departures 
disclosed and explained in the 
Group and Company financial 
statements respectively

•  Prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business

The directors are responsible for 
keeping adequate accounting records 
that are sufficient to show and explain 
the Company’s transactions and 
disclose with reasonable accuracy at 
any time the financial position of the 
Company and the Group and enable 
them to ensure that the financial 
statements and the directors’ 
remuneration report comply with the 
Companies Act 2006 and, as regards 
the Group financial statements, Article 
4 of the IAS Regulation. They are also 
responsible for safeguarding the assets 
of the Company and the Group and 
hence for taking reasonable steps for 
the prevention and detection of fraud 
and other irregularities.

The directors are responsible for 
maintenance and integrity of the 
Company’s website. Legislation in 
the United Kingdom governing the 
preparation and dissemination of 
financial statements may differ from 
legislation in other jurisdictions. 

RESPONSIBILITY STATEMENT 
Each of the directors, whose names 
and functions are detailed on pages 
42 and 43 confirms that to the best 
of his/her knowledge:

•  The Group financial statements, which 
have been prepared in accordance 
with IFRSs as adopted by the EU, 
give a true and fair view of the assets, 
liabilities, financial position and profit 
of the Group

•  The strategic report contained in 

this report includes a fair view of the 
development and performance of 
the business and the position of the 
Company and the Group, together 
with a description of the principal risks 
and uncertainties that it faces 

•  The directors consider that the annual 
report and accounts, taken as a whole, 
is fair, balanced and understandable 
and gives shareholders the information 
needed to assess the Group’s 
performance, business model 
and strategy 

On behalf of the board 
MICHAEL SHARP 
CHIEF EXECUTIVE  
22 OCTOBER 2015

MATT SMITH 
CHIEF FINANCIAL OFFICER 
22 OCTOBER 2015

85

Debenhams plc Annual Report & Accounts 2015Governance 40-85INDEPENDENT AUDITORS’ REPORT TO THE 
INDEPENDENT AUDITORS’ REPORT TO THE 
MEMBERS OF DEBENHAMS PLC (GROUP)
MEMBERS OF DEBENHAMS PLC (GROUP) 

Report on the Group financial statements 
Our opinion 
In our opinion, Debenhams plc’s Group financial statements (“the financial statements”): 

• Give a true and fair view of the state of the Group’s affairs as at 29 August 2015 and of its profit and cash flows 

for the year then ended; 

• Have been properly prepared in accordance with International Financial Reporting Standards (“IFRSs”) as adopted 

by the European Union; and 

• Have been prepared in accordance with the requirements of the Companies Act 2006 and Article 4 of the 

IAS Regulation. 

What we have audited 
The financial statements, included within the Annual Report & Accounts (“the annual report”), comprise: 

• The Consolidated Balance Sheet as at 29 August 2015; 
• The Consolidated Income Statement and the Consolidated Statement of Comprehensive Income for the year 

then ended; 

• The Consolidated Cash Flow Statement for the year then ended; 
• The Consolidated Statement of Changes in Equity for the year then ended; and 
• The notes to the financial statements, which include a summary of significant accounting policies and other 

explanatory information. 

Certain required disclosures have been presented elsewhere in the annual report, rather than in the notes to the 
financial statements. These are cross-referenced from the financial statements and are identified as audited. 

The financial reporting framework that has been applied in the preparation of the financial statements is applicable law 
and IFRSs as adopted by the European Union. 

Our audit approach 
Overview 

Materiality

Audit scope

Areas of
focus

Overall Group materiality: £5.6 million which represents 5% of profit before tax. 

Debenhams plc consists two operating segments – UK and International. Within these 
two operating segments there are eight reporting units (excluding dormant entities), 
of which five are considered to be significant to the Group. 
We performed full scope audits on the five significant reporting units (Debenhams Retail plc, 
Debenhams Properties Limited, Debenhams Retail (Ireland) Limited, Debenhams plc and 
Aktieselskabet Th. Wessel & Vett Magasin du Nord (”Magasin du Nord”)). 
The entities where we performed full scope audits accounted for 100% of retail revenue 
and 100% of profit before tax.  

• Risk of fraud in revenue recognition in relation to manual adjustments posted  

to revenue and the cut-off of wholesale invoicing to franchises. 

• Inventory valuation using the retail method and stock provisioning for out 

of season inventory. 

• Goodwill and store impairment assessment. 
• Defined benefit pension plans. 

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The scope of our audit and our areas of focus 
We conducted our audit in accordance with International Standards on Auditing (UK and Ireland) (“ISAs (UK & Ireland)”). 

We designed our audit by determining materiality and assessing the risks of material misstatement in the financial statements. 
In particular, we looked at where the directors made subjective judgements, for example in respect of significant accounting 
estimates that involved making assumptions and considering future events that are inherently uncertain. As in all of our audits 
we also addressed the risk of management override of internal controls, including evaluating whether there was evidence of 
bias by the directors that represented a risk of material misstatement due to fraud.  

The risks of material misstatement that had the greatest effect on our audit, including the allocation of our resources 
and effort, are identified as “areas of focus” in the table below. We have also set out how we tailored our audit to 
address these specific areas in order to provide an opinion on the financial statements as a whole, and any comments 
we make on the results of our procedures should be read in this context. This is not a complete list of all risks identified 
by our audit.  

How our audit addressed the area of focus 
For both retail and franchise revenue we agreed material 
manual journal entry adjustments made to revenue to 
supporting documentation. Our work did not identify any 
significant unexpected or unsupported adjustments. 

In Magasin du Nord, the system design was such that, 
rather than manually trace the journal entries to supporting 
documentation, we were able to use data auditing 
techniques to trace revenue transactions through the 
expected transaction flow and to highlight unexpected 
transactions needing further investigation. Our review 
of transactions did not highlight any significant 
unexpected items. 

In addition, for franchise revenue, we tested a sample of 
sales transactions back to supporting documentation such 
as cash receipts or purchase orders and goods despatched 
notes to ascertain the point at which the revenue should 
be recorded and to make sure it is in the correct period. 
Our testing noted that Debenhams is entitled to recognise 
sales on despatch of the goods in line with the franchise 
agreements, and all items tested had been despatched 
in advance of the year end. We also obtained confirmation 
of year end accounts receivable balances with no material 
issues noted. 

Area of focus 
Risk of fraud in revenue recognition in relation to 
manual adjustments posted to revenue and the  
cut-off of wholesale invoicing to franchises 
See note 2 to the financial statements for the directors’ 
disclosures of the related revenue recognition accounting 
policy and page 54 for the views of the Audit Committee.  

The Group’s revenue relates to both retail trading and 
trading with franchise partners. 

Retail revenue comprises high volume, low value cash or 
credit/debit card transactions where the principal risk of 
fraud and manual error comes from the ability to 
manipulate the results through posting manual journals 
outside of the standard automated transaction flow and 
therefore not subject to the main controls over revenue. 
The Group uses manual journals to post accounting 
adjustments including adjusting concessions sales so 
as to remove the element of the sale that is due to the 
concession partner; for deferral of revenue where sale of 
goods online are not yet dispatched at the year end, and 
adjustments for staff discounts and refund provisions.This 
risk is applicable to Debenhams Retail plc, Debenhams 
Retail (Ireland) Limited and Magasin du Nord as these are 
the only reporting units which generate retail revenue. 

Franchise revenue comprises revenue from the sale of 
inventory to franchise partners for sale in overseas 
franchise stores and franchise fees for the use of the 
Debenhams brand by overseas franchise partners. The 
principal risk of fraud and manual error in franchise 
revenue comes from manual journals as noted above. 
There is also a risk that management could materially 
manipulate franchise revenue figures through forcing 
sales or invoicing the franchises in the incorrect period 
artificially inflating revenue for the current year. Franchise 
sales are only recognised in Debenhams Retail plc. 

Debenhams plc Annual Report & Accounts 2015 87 
87

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
  
 
 
INDEPENDENT AUDITORS’ REPORT TO THE 
INDEPENDENT AUDITORS’ REPORT TO THE 
MEMBERS OF DEBENHAMS PLC (GROUP) 
MEMBERS OF DEBENHAMS PLC (GROUP) 
CONTINUED
CONTINUED 

Area of focus 
Inventory valuation using the retail method and 
provisioning for out of season inventory 
Refer to page 54 (Audit Committee report) and note 5 to 
the financial statements for the directors’ disclosures of 
the critical accounting estimates and judgements related 
to the valuation of inventory. 

The valuation of inventory in the UK and Ireland is 
determined using the retail method. This is an industry 
specific accounting method used to derive a weighted 
average product cost. This method relies on a number 
of inputs including selling price, assumed margin and 
quantity. The methodology is also impacted by the timing 
of processing markdowns which could significantly affect 
gross margin. Due to differences in the systems used, 
inventory in Magasin du Nord is valued using a cost 
based method which is less complex and therefore 
this risk is not applicable to that reporting unit. 

Furthermore, the ongoing pressure on consumer 
spending within the retail sector continues to create 
competition on the high street, especially in non-essential 
categories such as fashion. This could put pressure on the 
level of out of season stock identified for markdown within 
the Group. As such there is a risk that the realisable value 
of inventory will be lower than its recorded cost. This risk 
is relevant to Debenhams Retail plc, Debenhams Retail 
(Ireland) Limited and Magasin du Nord as these are the 
only reporting units that hold inventory. 

How our audit addressed the area of focus 
Due to the reliance management places on the various 
stock systems used within the Group, we evaluated the IT 
controls over the relevant systems and tested the internal 
controls over the inventory valuation process including the 
process of recording inventory on receipt and agreement 
of inventory invoices to proof of receipt and purchase 
orders. This work gave us assurance over the processing 
of the inputs into management’s margin calculations which 
are the basis of the inventory valuation. 

We also tested interfaces between the Group’s systems 
to ensure that sales prices used in the valuation were 
consistent with those prices in the store till system. 
Our testing did not note any issues between systems. 

We obtained evidence over the quantities of inventory 
through assessing the Group’s controls by attending a 
sample of inventory counts at stores and distribution 
centres and reviewing the results of those not attended. 
No significant issues were noted regarding existence or 
accuracy of inventory.  

We reviewed departmental level margins against the 
prior year margins for unusual fluctuations, with none 
being identified. 

We also assessed the level of out of season inventory at 
the year end, including testing management’s controls 
in relation to classifying inventory as current, continuity 
(inventory with no season) or out of season inventory and 
assessing the spend on mark downs in the month following 
the year end and the level of out of season inventory at 
the end of this period to check the reasonableness of the 
judgement involved in the markdown provisions applied to 
the year end inventory valuation. Our testing noted that the 
controls in place were operating effectively for the purposes 
of our audit and no unusual patterns were noted through 
examining post year end markdowns. 

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Area of focus 
Goodwill and store asset impairment assessment
Refer to note 5 to the financial statements for the 
directors’ disclosures of the critical accounting estimates 
and judgements related to the goodwill impairment 
assessment and notes 13 & 14 for further details on 
the impairment test. 

The UK retail market continues to evolve rapidly, with 
customers’ purchasing habits adapting to include online 
offerings and other convenience options, and there is a 
risk that this could impact the recoverable value of assets 
used within the store portfolio. 

Management considers each store to be a cash-
generating unit (“CGU”) and has performed a discounted 
cash flow impairment assessment at CGU level to ensure 
that the store assets are supported by its expected future 
cash flows.  

We focused on this area because of the significant 
carrying value of store assets within the Group and the 
judgement used in management’s impairment assessment 
including assumptions over future growth rates and 
discount rate. 

The Group balance sheet also includes £818 million 
goodwill which relates primarily to the acquisition in 
December 2003 of the Debenhams Group by Debenhams 
plc. Management’s assessment of the store portfolio as 
detailed above is used to form the basis of the goodwill 
impairment review and is therefore subject to the same 
assumptions as the store impairment review above.  

We focused on this area due to the changes noted in the 
retail market as detailed above. 

Defined benefit pension plans 
Refer to note 5 to the financial statements for the 
directors’ disclosures on the critical accounting estimates 
and judgements related to the defined benefit pension 
plans and note 23 for detailed disclosures in relation to 
these plans. 

The Group has two defined benefit pension plans which 
comprise total pension assets of £795.8 million and total 
pension liabilities of £769.6 million. The valuation of the 
pension liabilities requires significant levels of judgement 
and technical expertise in choosing appropriate 
assumptions. Changes in a number of the key assumptions 
(including inflation, discount rates, and mortality) can have 
a material impact on the calculation of the liability. 

How our audit addressed the area of focus 
We tested that the impairment models used by 
management for both goodwill and store impairment 
were mathematically correct with no issues noted. 

We challenged the directors on the inputs into their 
impairment assessment calculations, including: 

• The directors’ key assumptions for short-term sales 

growth rates (from 0.0% to 4.0%), by comparing them to 
historical results and the prospects for the stores, business 
and industry and noted that the rates used do not appear 
to be unreasonable; 

• The directors’ key assumptions for long-term sales growth 
rates of 2.0%, by comparing this to historical results, and 
economic and industry forecasts and note that the rates 
used in management’s calculations were in line with this 
data; and 

• The discount rate (post tax rate 7.5%), by assessing 
the cost of capital for the Group and comparable 
organisations, forming a view of risk premiums as 
appropriate. Having performed this assessment we 
believe this is an appropriate discount rate. 

Having challenged these assumptions, we focused further 
discussions with management on stores where there were 
low profit margins or little headroom in the impairment 
assessment, and as such we considered the risk of 
impairment to be greater. For those stores that were 
identified as higher risk, we understood management’s 
support for the carrying value of store assets and agreed 
that the carrying value was appropriate. 

We also performed sensitivity analysis on the key 
assumptions including the short-term growth rates and 
discount rates as these are the key assumptions in the 
impairment model and noted that whilst the calculations are 
most sensitive to changes in short-term growth rates, there 
is sufficient headroom for this not to result in impairments 
being required.  

We found, based on our audit work, that the key 
assumptions used by management were supportable and 
appropriate in light of the current environment.  

We evaluated the pension liability assumptions, including 
discount rates, salary increases, inflation and mortality, 
utilising our internal actuarial specialists. We considered 
and challenged the reasonableness of the actuarial 
assumptions comparing the discount and inflation rates 
used to our internally developed benchmark ranges, finding 
them to be within an acceptable range. 

Both plans are closed to new entrants; the accuracy of 
census data used to calculate the liability at the date of 
each triennial valuation was tested by agreeing a sample 
of individuals’ details to the Group’s personnel records. 

Debenhams plc Annual Report & Accounts 2015 89 
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Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
  
 
 
INDEPENDENT AUDITORS’ REPORT TO THE 
INDEPENDENT AUDITORS’ REPORT TO THE 
MEMBERS OF DEBENHAMS PLC (GROUP) 
MEMBERS OF DEBENHAMS PLC (GROUP) 
CONTINUED
CONTINUED 

How we tailored the audit scope 
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the 
financial statements as a whole, taking into account the geographic structure of the Group, the accounting processes 
and controls, and the industry in which the Group operates.  

The Group is structured into two operating segments: UK and International. These operating segments consist of eight 
reporting units (excluding dormant entities). 

Our audit approach was based on the underlying reporting units within the two operating segments. We considered 
there to be five financially significant reporting units – Debenhams Retail plc, Debenhams Properties Limited, 
Debenhams Retail (Ireland) Limited, Debenhams plc and Magasin du Nord. 

The five financially significant reporting units were audited by the UK Group team with the exception of Magasin du 
Nord which was audited by PwC Denmark as component auditor operating under our instruction. Audit work was 
performed over the consolidation process and tax at a consolidated Group level.  

Where the work was performed by the component auditor, we determined the level of involvement we needed to have 
in their audit work to be able to conclude whether sufficient audit evidence had been obtained as a basis for our opinion 
on the Group financial statements as a whole. As part of our year end procedures, we held detailed discussions with the 
Magasin du Nord component audit team including update calls on the progress of their fieldwork and attending the 
clearance meeting with management by conference call. 

The reporting units where we performed full scope audit work accounted for 100% of retail revenue and 100% of Group 
profit before tax. 

Materiality 
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for 
materiality. These, together with qualitative considerations, helped us to determine the scope of our audit and the 
nature, timing and extent of our audit procedures on the individual financial statement line items and disclosures and 
in evaluating the effect of misstatements, both individually and on the financial statements as a whole.  

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows: 

Overall Group materiality 

£5.6 million (2014: £5.5 million). 

How we determined it 

5% of profit before tax. 

Rationale for benchmark applied  We believe that profit before tax is the primary measure used by the shareholders in 

assessing the performance of the Group, and is a generally accepted auditing 
benchmark. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above 
£500,000 (2014: £500,000) as well as misstatements below that amount that, in our view, warranted reporting for 
qualitative reasons. 

Going concern 
Under the Listing Rules we are required to review the directors’ statement, set out on page 84, in relation to going 
concern. We have nothing to report having performed our review. 

As noted in the directors’ statement, the directors have concluded that it is appropriate to prepare the financial 
statements using the going concern basis of accounting. The going concern basis presumes that the Group has 
adequate resources to remain in operation, and that the directors intend it to do so, for at least one year from the date 
the financial statements were signed. As part of our audit we have concluded that the directors’ use of the going 
concern basis is appropriate. 

However, because not all future events or conditions can be predicted, these statements are not a guarantee as to the 
Group’s ability to continue as a going concern. 

90
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Other required reporting 
Consistency of other information 
Companies Act 2006 opinions 
In our opinion: 

• The information given in the strategic report and the directors’ report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and 

• The information given in the corporate governance statement set out on pages 44 to 49 with respect to internal 

control and risk management systems and about share capital structures is consistent with the financial statements. 

ISAs (UK & Ireland) reporting 
Under ISAs (UK & Ireland) we are required to report to you if, in our opinion: 

information in the Annual Report is: 
• materially inconsistent with the information in the audited financial statements; or 
• apparently materially incorrect based on, or materially inconsistent with, our knowledge of 

We have no exceptions 
to report arising from 
this responsibility. 

the Group acquired in the course of performing our audit; or 

• otherwise misleading. 
• the statement given by the directors on page 85, in accordance with provision C.1.1 of the 
UK Corporate Governance Code (“the Code”), that they consider the annual report taken 
as a whole to be fair, balanced and understandable and provides the information necessary 
for members to assess the Group’s performance, business model and strategy is materially 
inconsistent with our knowledge of the group acquired in the course of performing our audit. 

We have no exceptions 
to report arising from 
this responsibility. 

• the section of the annual report on pages 52 to 55, as required by provision C.3.8 of the 

Code, describing the work of the Audit Committee does not appropriately address matters 
communicated by us to the Audit Committee.

We have no exceptions 
to report arising from 
this responsibility.

Adequacy of information and explanations received 
Under the Companies Act 2006 we are required to report to you if, in our opinion, we have not received all the 
information and explanations we require for our audit. We have no exceptions to report arising from this responsibility.  

Directors’ remuneration 
Under the Companies Act 2006 we are required to report to you if, in our opinion, certain disclosures of directors’ 
remuneration specified by law are not made. We have no exceptions to report arising from this responsibility.  

Corporate governance statement 
Under the Companies Act 2006 we are required to report to you if, in our opinion, a corporate governance statement 
has not been prepared by the Company. We have no exceptions to report arising from this responsibility.  

Under the Listing Rules we are required to review the part of the corporate governance statement relating to the 
10 provisions of the UK Corporate Governance Code. We have nothing to report having performed our review.  

Responsibilities for the financial statements and the audit 
Our responsibilities and those of the directors 
As explained more fully in the statement of directors’ responsibilities set out on page 85, the directors are responsible 
for the preparation of the financial statements and for being satisfied that they give a true and fair view. 

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law 
and ISAs (UK & Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards 
for Auditors. 

This report, including the opinions, has been prepared for and only for the Company’s members as a body in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these 
opinions, accept or assume responsibility for any other purpose or to any other person to whom this report is shown 
or into whose hands it may come save where expressly agreed by our prior consent in writing. 

Debenhams plc Annual Report & Accounts 2015 91 
91

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
INDEPENDENT AUDITORS’ REPORT TO THE 
INDEPENDENT AUDITORS’ REPORT TO THE 
MEMBERS OF DEBENHAMS PLC (GROUP) 
MEMBERS OF DEBENHAMS PLC (GROUP) 
CONTINUED
CONTINUED 

What an audit of financial statements involves 
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give 
reasonable assurance that the financial statements are free from material misstatement, whether caused by fraud or 
error. This includes an assessment of:  

• Whether the accounting policies are appropriate to the Group’s circumstances and have been consistently applied 

and adequately disclosed;  

• The reasonableness of significant accounting estimates made by the directors; and  
• The overall presentation of the financial statements.  

We primarily focus our work in these areas by assessing the directors’ judgements against available evidence, forming 
our own judgements, and evaluating the disclosures in the financial statements. 

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary 
to provide a reasonable basis for us to draw conclusions. We obtain audit evidence through testing the effectiveness 
of controls, substantive procedures or a combination of both.  

In addition, we read all the financial and non-financial information in the annual report to identify material 
inconsistencies with the audited financial statements and to identify any information that is apparently materially 
incorrect based on, or materially inconsistent with, the knowledge acquired by us in the course of performing the audit. 
If we become aware of any apparent material misstatements or inconsistencies we consider the implications for our 
report. 

Other matter 
We have reported separately on the company financial statements of Debenhams plc for the year ended 29 August 2015 
and on the information in the directors’ remuneration report that is described as having been audited. 

JOHN ELLIS (SENIOR STATUTORY AUDITOR) 
FOR AND ON BEHALF OF PRICEWATERHOUSECOOPERS LLP 
CHARTERED ACCOUNTANTS AND STATUTORY AUDITORS 
LONDON 
22 OCTOBER 2015 

92
92 Debenhams plc Annual Report & Accounts 2015 

Debenhams plc Annual Report & Accounts 2015CONSOLIDATED INCOME STATEMENT
CONSOLIDATED INCOME STATEMENT 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

Revenue  
Cost of sales  

Gross profit  

Distribution costs  

Administrative expenses  

Operating profit  

Finance income 

Total finance costs 

 Analysed as: 

 Recurring finance costs 

 Non-recurring finance costs 

Profit before taxation  

Taxation 

Note 

3, 4  

6  

8  

9  

9 

10  

Profit for the financial year attributable to owners of the parent 

Earnings per share attributable to owners of the parent (expressed in pence per share) 

52 weeks 
 ended 
29 August 
2015 
£m 

2,322.7 
(2,023.5) 

52 weeks 
ended
30 August
2014
£m

2,312.7
(2,033.4)

299.2 

(111.1) 

(54.0) 

134.1 

0.2 

(20.8) 

(20.8) 

– 

113.5 

(20.0) 

93.5 

279.3

(98.5)

(52.2)

128.6

0.6

(23.4)

(18.9)

(4.5)

105.8

(18.6)

87.2

Basic earnings per share attributable to owners of the parent 

Diluted earnings per share attributable to owners of the parent 

Pence  
per share 

Pence
per share

12 

12 

7.6 

7.6 

7.1

7.1

93 Debenhams plc Annual Report & Accounts 2015 

93

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF 
CONSOLIDATED STATEMENT OF 
COMPREHENSIVE INCOME
COMPREHENSIVE INCOME 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

Profit for the financial year 

Other comprehensive income/(expense) 

Items that will not be reclassified to the income statement 

Remeasurements of pension schemes 

Taxation relating to items that will not be reclassified 

Items that may be reclassified to the income statement 

Currency translation differences 

Change in the valuation of available-for-sale investments 

Gains/(losses) on cash flow hedges 

Transferred to the income statement on cash flow hedges 

Recycled and adjusted against cost of inventory 

Taxation relating to items that may be reclassified 

Total other comprehensive income/(expense) 

Total comprehensive income for the financial year 

Note

23

10

15

9

21

10

52 weeks 
ended 
29 August 
2015 
£m 

93.5 

52 weeks
 ended
30 August
2014
£m

87.2

17.8 

(3.6) 

14.2 

(5.2) 

(1.5) 

39.2 

1.6 

(8.7) 

(6.7) 

18.7 

32.9 

126.4 

8.8

(1.6)

7.2

(4.2)

2.5

(24.9)

2.7

8.1

3.0

(12.8)

(5.6)

81.6

94 Debenhams plc Annual Report & Accounts 2015 
94

Debenhams plc Annual Report & Accounts 2015 
  
 
 
 
 
 
 
 
CONSOLIDATED BALANCE SHEET
CONSOLIDATED BALANCE SHEET 
As at 29 August 2015
As at 29 August 2015 

Assets 
Non-current assets 
Intangible assets 
Property, plant and equipment 
Available-for-sale investments  
Derivative financial instruments 
Trade and other receivables 
Retirement benefit surplus 
Deferred tax assets 

Current assets 
Inventories  
Trade and other receivables 
Derivative financial instruments 
Cash and cash equivalents  

Liabilities 
Current liabilities 

Bank overdraft and borrowings 

Derivative financial instruments 

Trade and other payables 

Current tax liabilities 

Provisions  

Net current liabilities  
Non-current liabilities 

Bank overdraft and borrowings 

Derivative financial instruments 

Deferred tax liabilities 

Other non-current liabilities 
Provisions  
Retirement benefit obligations 

Net assets 
Shareholders’ equity 
Share capital 
Share premium account 
Merger reserve 

Reverse acquisition reserve 
Hedging reserve 

Other reserves 
Retained earnings 
Total equity 

i

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8
-
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8

29 August  
2015 
£m 

30 August
2014
£m

Note  

13  
14  
15  
22  
17  
23 
24  

16  
17  
22  
18  

20  

22  

19  

26  

20  

22  

24  

25  
26  
23 

27  

27 

931.5 
675.3 
2.1 
12.1 
14.9 
26.2 
20.8 
1,682.9 

331.6 
78.0 
17.4 
32.7 
459.7 

(155.4) 

(1.3) 

(523.6) 
(9.0) 

(6.4) 

(695.7) 

(236.0) 

(197.1) 

(1.1) 

(54.8) 
(340.6) 
– 
– 
(593.6) 
853.3 

0.1 
682.9 
1,200.9 
(1,199.9) 
17.9 
(16.5) 
167.9 
853.3 

892.8
689.2
3.6
3.0
15.6
6.9
51.0
1,662.1

345.7
74.7
1.5
64.4
486.3

(202.1)

(11.4)

(529.3)

(9.2)

(6.0)

(758.0)

(271.7)

(223.8)

(2.7)

(53.4)

(332.7)
(1.1)
(9.3)

(623.0)
767.4

0.1
682.9
1,200.9

(1,199.9)
(7.9)

(9.4)
100.7
767.4

The financial statements on pages 93 to 137 were approved by the board on 22 October 2015 and were signed on its 
behalf by: 

MATT SMITH 
CHIEF FINANCIAL OFFICER 

Debenhams plc Annual Report & Accounts 2015 95 
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Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT 
CONSOLIDATED STATEMENT  
OF CHANGES IN EQUITY
OF CHANGES IN EQUITY 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

Share 
capital and 
share 
premium 
account 
£m 

Note 

Merger 
reserve
£m

Reverse 
acquisition 
reserve
£m

683.0 

1,200.9

(1,199.9)

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

683.0 

1,200.9

(1,199.9)

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

28 

27 

11 

28 

11 

Hedging 
reserve
£m

Other
 reserves
£m

 Retained 
earnings 
£m 

3.2

–

(7.7)

–

64.9 

87.2 

Total
equity
£m

744.4

87.2

(11.1)

(1.7)

7.2 

(5.6)

(11.1)

(1.7)

94.4 

81.6

–

–

–

–

–

–

–

–

(7.9)

–

(9.4)

–

(1.8) 

(15.1) 

(41.7) 

(58.6) 

100.7 

93.5 

(1.8)

(15.1)

(41.7)

(58.6)

767.4

93.5

25.8

(7.1)

14.2 

32.9

25.8

(7.1)

107.7 

126.4

–

–

–

–

–

–

–

–

1.1 

0.1 

1.1

0.1

(41.7) 

(41.7)

(40.5) 

(40.5)

683.0  1,200.9 (1,199.9)

17.9

(16.5)

167.9 

853.3

Balance at 31 August 2013 

Profit for the financial year 
Other comprehensive 
(expense)/income for the 
financial year 

Total comprehensive 
(expense)/income for the 
financial year 

Share-based payment 
credit 

Purchase of treasury shares 

Dividends paid 

Total transactions with 
owners 

Balance at 30 August 2014 

Profit for the financial year 
Other comprehensive 
income/(expense) for the 
financial year 

Total comprehensive 
income/(expense) for the 
financial year 

Share-based payment charge 

Unallocated dividends 

Dividends paid 

Total transactions 
with owners 

Balance at  
29 August 2015 

For a description of other reserves see note 27. 

96 Debenhams plc Annual Report & Accounts 2015 
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CONSOLIDATED CASH FLOW STATEMENT
CONSOLIDATED CASH FLOW STATEMENT 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

Cash flows from operating activities 
Cash generated from operations 

Finance income 

Finance costs  

Tax received/(paid) 

Net cash generated from operating activities 

Cash flows from investing activities 

Purchase of property, plant and equipment 

Purchase of intangible assets 

Sale of property, plant and equipment 

Net cash used in investing activities  

Cash flows from financing activities 

Issue of senior notes 

Repurchase of senior notes 

(Repayment)/drawdown of revolving credit facility 

Repayment of term loan and revolving credit facilities 

Settlement of term loan facility  

Purchase of treasury shares  

Dividends paid  

Finance lease payments 

Debt issue costs  

Net cash used in financing activities 

Note  

30  

20 

20 

20 

20 

11  

Net (decrease)/increase in cash and cash equivalents  

Net cash and cash equivalents at beginning of financial year 

Foreign exchange losses on cash and cash equivalents 

Net cash and cash equivalents at end of financial year  

31  

52 weeks 
 ended 
29 August 
2015 
£m 

52 weeks
ended
30 August
2014
£m

236.3 

0.1 

(19.4) 

1.1 

218.1 

(79.6) 

(54.0) 

0.2 

240.5

1.2

(14.3)

(20.6)

206.8

(102.3)

(25.7)

–

(133.4) 

(128.0)

– 

(24.8) 

(65.0) 

– 

– 

– 

(41.7) 

(3.3) 

0.2 

(134.6) 

(49.9) 

64.4 

(0.1) 

14.4 

225.0

–

200.0

(410.7)

13.3

(15.1)

(41.7)

(2.2)

(7.1)

(38.5)

40.3

24.1

–

64.4

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97

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
NOTES TO THE FINANCIAL STATEMENTS  
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

1 General information 
Introduction 
Debenhams plc (“the Company”) is a public limited company incorporated and domiciled in the United Kingdom under 
the Companies Act 2006 (Company number 5448421). The address of the registered office is 10 Brock Street, Regent’s 
Place, London NW1 3FG. 

The principal activity of the Company is that of a holding company. The principal activities of the Company and its 
subsidiaries (together “the Group” or “the Debenhams Group”) are the sale of fashion clothing and accessories, 
cosmetics and products for use in the home. The Group has a multi-channel offer, trades from department stores 
in the UK, the Republic of Ireland and Denmark, trades online and has international franchise stores. 

The Group prepares its financial statements for the financial year ending on the nearest Saturday to 31 August of a given 
calendar year. 

The principal subsidiary undertakings within the Group during the financial year ended 29 August 2015 are disclosed 
in note 33. 

2 Accounting policies 
The Group’s principal accounting policies, as described below, have been consistently applied to all financial years 
presented, unless otherwise stated.  

Basis of preparation 
The consolidated financial statements have been prepared on the going concern basis and in accordance with 
International Financial Reporting Standards (“IFRSs”) including International Accounting Standards (“IAS”) and IFRS 
Interpretations Committee (“IFRS IC”) interpretations and with those parts of the Companies Act 2006 applicable to 
companies reporting under accounting standards as adopted for use in the EU. The consolidated financial statements 
for the financial years ended 29 August 2015 and 30 August 2014 have been prepared under the historical cost 
convention as modified by the revaluation of available-for-sale financial assets and financial assets and financial liabilities 
(including derivative instruments) at fair value through the income statement. 

The preparation of the financial statements, in conformity with IFRSs, requires the use of estimates and assumptions that 
affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of 
revenue and expenses during the reporting period. Although these results are based on management’s best knowledge 
of the amounts, events or actions, actual results ultimately may differ from those estimates (see note 5). 

Consolidation 
The financial statements comprise a consolidation of the accounts of Debenhams plc and all its subsidiaries. Subsidiaries 
include all entities over which the Group has control. The Group controls an entity when the Group is exposed to, or has 
rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power 
to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is transferred to 
the Group. They are de-consolidated from the date that control ceases. 

On consolidation, inter company transactions, balances and unrealised gains on transactions between Group companies 
are eliminated. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the 
asset transferred. On acquisition, accounting policies of the Company and its subsidiaries have been changed where 
these have a significant impact on the Group’s income statement or balance sheet to ensure consistency with the 
policies adopted by the Group. 

Revenue recognition 
Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable 
for goods and services provided in the normal course of business, net of staff discounts, and is stated net of value added 
tax and other sales-related taxes. Revenue is also adjusted for the fair value of loyalty points awarded. Loyalty points 
awarded are reflected within liabilities until such time as they are redeemed. 

Revenue on department store sales of goods and commission on concession and consignment sales is recognised 
when goods are sold to the customer. Retail sales are usually settled in cash or by credit or debit card. Internet sales 
are recognised when the goods are despatched to the customer. Revenue from gift cards and gift vouchers sold by the 
Group is recognised on the redemption of the gift card or gift voucher. Revenue from sales to franchisees is recognised 
when the goods are despatched. Revenue from franchise fees is recognised when earned. 

It is the Group’s policy to sell its products to the end customer with a right of return. Accumulated experience is used 
to estimate and provide for such returns at the time of sale. 

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Supplier income recognition 
The Group receives income from its suppliers, mainly in the form of settlement discounts, volume-based rebates and 
marketing and advertising income. Supplier income is recognised as a deduction from cost of sales, based on the 
expected entitlement that has been earned up to the balance sheet date. The Group only recognises supplier income 
where there is documented evidence of an agreement with a supplier. 

Settlement discounts are recognised on receipt of the invoice, provided that the invoice will be settled in accordance 
with the agreed terms. Volume-based rebates are earned based on purchase or sales triggers over specific periods, such 
as the number of units sold to customers or purchased from the supplier. Volume-based rebates are recognised once 
the Group has a contractual entitlement to the income, income can be estimated reliably and it is probable that it will 
be received. Marketing and advertising income includes markdown or marketing support provided by suppliers and is 
agreed with suppliers for specified periods and products. 

A proportion of the Group’s trading terms state that income due from suppliers will be netted against amounts owing 
to that supplier. Any outstanding invoiced supplier income relating to these suppliers at the balance sheet date will 
be deducted from trade payables. Where these trading terms do not exist, the Group classifies outstanding supplier 
income within trade receivables. Where supplier income is earned and not invoiced to the supplier at the balance sheet 
date, this is classified within prepayments and accrued income. 

Segmental reporting 
IFRS 8 “Operating segments” requires segment information to be presented based on what is reported to the Chief 
Operating Decision Maker. The Group has identified the executive committee as its Chief Operating Decision Maker 
and has identified two operating segments, UK and International. 

Interest recognition 
Finance income and finance costs are recognised in the period to which they relate using the effective interest 
rate method.  

Dividend distribution 
A final dividend distribution to the Company’s shareholders is recognised as a liability in the Company’s and Group’s 
financial statements in the period in which the dividend is approved by the Company’s shareholders. Interim dividends 
are recognised when paid. 

Retirement benefit costs 
The Group operates various defined benefit and defined contribution schemes for its employees.  

A defined benefit scheme is a pension plan that defines an amount of pension benefit that an employee will receive 
on retirement.  

The pension scheme surplus or deficit recognised in the balance sheet represents the difference between the fair value 
of the plan assets and the present value of the defined benefit obligation at the balance sheet date. This surplus or 
deficit is actuarially calculated on an annual basis using the projected unit credit method. The income statement is 
charged or credited with a net interest expense which is calculated by applying the discount rate to the net defined 
benefit liability or asset. Administration costs of pension funds are recognised as an expense when the administration 
services are performed. Actuarial gains and losses are recognised immediately in the statement of comprehensive 
income. A retirement benefit surplus is only recognised to the extent that it is expected to be recoverable in the future. 

A defined contribution scheme is a pension plan under which the Group pays fixed contributions to a separate entity. 
Payments to defined contribution pension schemes are charged as an expense as they fall due. Any contributions 
unpaid at the balance sheet date are included as an accrual as at that date. The Group has no further payment 
obligations once the contributions have been paid. 

Share-based payments 
The Group issues equity-settled share-based awards to certain employees. A fair value for the equity-settled share 
awards is measured at the date of grant. The Group measures the fair value of each award using the Black-Scholes 
model where appropriate. 

The fair value determined at the grant date is expensed on a straight line basis over the vesting period, based on the 
Group’s estimate of the shares that will eventually vest and adjusted for the effect of non-market vesting conditions. At 
each balance sheet date, the Group revises its estimates of the number of awards that are expected to vest. Non-market 
performance and service conditions are included in assumptions about the number of awards that are expected to vest.  

Debenhams plc Annual Report & Accounts 2015 99 
99

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

2 Accounting policies continued 
It recognises the impact of the revision to original estimates, if any, in the income statement, with a corresponding 
adjustment to equity. 

When the awards are exercised, the Company may, if permitted, issue new shares, or utilise shares held as treasury 
shares or those held within the Debenhams Retail Employee Trust. The proceeds received net of any directly 
attributable transaction costs (for new share issues) are credited to share capital (at nominal value) and share premium 
when the awards are exercised. 

Foreign exchange 
a) Functional and presentation currency 
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary 
economic environment in which the entity operates (“the functional currency”). The consolidated financial statements 
are presented in sterling, which is the Group’s presentation currency. 

b) Group companies 
The results and financial position of all Group entities that have a functional currency different from the presentation 
currency are translated into the presentation currency as follows: 

Assets and liabilities are translated at the closing rate at the date of the balance sheet. 

Income and expenses are translated at the average exchange rate unless this average is not a reasonable approximation 
of the cumulative effect of the rates prevailing on the transaction dates, in which case income and expenses are 
translated at the dates of the transaction. 

Resulting exchange differences are recognised in other comprehensive income and accumulated as a separate 
component of equity. 

c) Transactions and balances 
Transactions denominated in foreign currencies are translated into the respective functional currency at the exchange 
rates prevailing at the dates of the transactions.  

Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation, at the 
balance sheet date exchange rate, of monetary assets and liabilities denominated in foreign currencies, are recognised 
in the income statement, except when deferred in other comprehensive income as qualifying cash flow hedges. 

Monetary assets and liabilities denominated in foreign currencies are translated into sterling at the closing rates ruling 
at the balance sheet date. 

Translation differences on non-monetary financial assets such as equities classified as available-for-sale are included 
in other comprehensive income and accumulated as a separate component of equity. 

Foreign exchange gains and losses that relate to borrowings, cash and cash equivalents and the translation of inter 
company loans are presented in the income statement within finance income or costs, with the exception of foreign 
exchange gains and losses that relate to intercompany loans classed as permanent equity which are recognised in other 
comprehensive income. All other foreign exchange gains and losses are presented in the income statement within cost 
of sales. 

Taxation 
Taxation expense represents the sum of current tax and deferred tax. Taxation which relates to items recognised 
in other comprehensive income or equity is recognised in other comprehensive income or equity respectively. 

Current tax is based on taxable profits for the financial period using tax rates that are in force during the period. Taxable 
profit differs from net profit as reported in the income statement because it excludes items of income or expense that 
are taxable or deductible in other financial years and it further excludes items that are never taxable or deductible. 

Deferred tax is provided in full, using the liability method, on temporary differences arising between the tax bases 
of assets and liabilities and their carrying amounts for financial reporting purposes. If deferred tax arises from initial 
recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction 
affects neither accounting nor taxable profit or loss, it is not accounted for. Deferred tax is determined using tax rates 
that have been enacted or substantively enacted at the balance sheet date and are expected to apply when the related 
deferred income tax asset is realised or the deferred tax liability is settled. 

Deferred tax assets are recognised to the extent that it is probable that future taxable profit will be available against 
which the temporary differences can be utilised. 

100 Debenhams plc Annual Report & Accounts 2015 
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Deferred tax is provided on temporary differences arising on investments in subsidiaries, except where the timing of the 
reversals of the temporary differences is controlled by the Group and it is probable that the temporary differences will 
not reverse in the foreseeable future. 

Leased assets 
a) Finance leases 
Leases of assets which transfer substantially all the risks and rewards of ownership to the Group are classified as 
finance leases. Finance leases are classified as a financial liability and measured at amortised cost. Finance leases are 
capitalised at the inception of the lease at the lower of the fair value of the asset or the present value of the minimum 
lease payments and depreciated over the useful economic life or the period of the lease. The resulting lease obligations 
are included in liabilities. 

Lease payments are apportioned between finance costs and reduction of the lease obligation so as to achieve a 
constant rate of interest on the remaining balance of the liability. 

b) Operating leases 
All other leases are classified as operating leases. Rentals payable under operating leases, net of lease incentives, 
are charged to the income statement on a straight line basis over the period of the lease. 

Where property lease contracts contain guaranteed fixed minimum incremental rental payments, the total committed 
cost is determined and is calculated and amortised on a straight line basis over the life of the lease. 

Business combinations 
The purchase method of accounting is used to account for the acquisition of subsidiaries by the Group. 

The cost of an acquisition is measured as the fair value of the consideration given, liabilities incurred or assumed and 
equity instruments issued by the Group in exchange for control of the acquiree. All costs directly attributable to an 
acquisition are expensed to the income statement. 

Identifiable assets, liabilities and contingent liabilities acquired in a subsidiary are initially measured at their fair 
values at the acquisition date, provided they meet the conditions set out in IFRS 3 “Business combinations” revised. 
The excess of cost over the Group’s share of identifiable net assets acquired is recognised as goodwill. If, after 
reassessment, the cost of acquisition is less than the fair value of assets acquired, the excess is immediately 
recognised in the income statement. 

Intangible assets 
a) Goodwill 
Goodwill on acquisition of subsidiaries represents the excess of the cost of an acquisition over the fair value of the 
Group’s share of the net identifiable assets, liabilities and contingent liabilities of the acquired subsidiary. Goodwill on 
acquisition of subsidiaries is included in intangible assets. Goodwill is not amortised but tested for impairment annually, 
or when trigger events occur, and carried at cost less accumulated impairment losses. 

Goodwill represents the goodwill for a portfolio of sites which have been allocated to cash-generating units for the 
purpose of impairment testing on the basis of UK and other which is the lowest level at which goodwill is monitored 
for internal management purposes. 

b) Other intangible assets 
Other intangible assets are held at cost less accumulated amortisation and any provision for impairment. 

Internally generated software costs, where it is clear that the software developed is technically feasible and will be 
completed and that the software generated will generate economic benefit, are capitalised as an intangible asset. 
Included within intangible assets are assets in the course of construction. These assets include directly attributable 
costs to bring the assets into use and may include capitalised borrowing costs. Amortisation is provided at the 
following rates per annum to write off the costs of other intangible assets, less residual value, on a straight line 
basis from the date on which they are brought into use: 

Acquired licences and trademarks  

Internally generated software 

Purchased software  

Up to 10.0% 

10.0% to 33.3% 

10.0% to 33.3% 

Debenhams plc Annual Report & Accounts 2015 101 
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Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

2 Accounting policies continued 
Impairment testing 
Assets that have an indefinite useful life, for example goodwill or intangible assets not ready for use, are not subject to 
amortisation and are tested annually for impairment. Assets that are subject to amortisation are reviewed for impairment 
whenever events or changes in circumstances indicate that the carrying value may not be recoverable. An impairment 
loss is recognised for the amount by which the asset’s carrying amount exceeds its recoverable amount. The recoverable 
amount is the higher of an asset’s fair value less costs to sell and value-in-use. For the purposes of assessing impairment, 
assets are grouped by store, which is the lowest level for which there are separately identifiable cash flows (cash-
generating units). Non-financial assets other than goodwill that have been impaired are reviewed at each reporting 
date for possible reversal of the impairment. 

Property, plant and equipment 
Property, plant and equipment are held at historical purchase cost less accumulated depreciation and any provision for 
impairment. Cost includes the original purchase price of the asset and the costs attributable to bringing the asset to its 
working condition for its intended use. This may include capitalised borrowing costs. 

Depreciation is provided at the following rates per annum to write off the cost of property, plant and equipment, less 
residual value, on a straight line basis from the date on which they are brought into use: 

Freehold land  

Freehold buildings 

Not depreciated 

1.0% 

Long leasehold land and buildings including landlords’ fixtures and fittings  

1.0% or life of lease if shorter 

Short leasehold land and buildings including landlords’ fixtures and fittings  

Retail fixtures and fittings  

Office equipment 

Computer equipment 

Vehicles 

Life of lease  

4.0% to 25.0%  

10.0% to 12.5% 

10.0% to 33.3% 

20.0% 

Gains and losses on disposal are determined by comparing proceeds with carrying amount. These are included in the 
income statement.  

Included within property, plant and equipment are assets in the course of construction. These assets comprise stores 
which are under construction or modernisation, including costs directly attributable to bring the asset into use. Transfers 
to the appropriate category of property, plant and equipment are made when the store opens. No depreciation is 
provided on stores or other assets under construction. 

Impairment testing 
Assets that have an indefinite useful life are not subject to depreciation and are tested annually for impairment. Assets 
that are subject to depreciation are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying value may not be recoverable. An impairment loss is recognised for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. 

The recoverable amount is the higher of an asset’s fair value less costs to sell and value-in-use. For the purposes of 
assessing impairment, assets are grouped by store, which is the lowest level for which there are separately identifiable 
cash flows (cash-generating units). Non-financial assets that have been impaired are reviewed at each reporting date for 
possible reversal of the impairment. 

Capitalisation of finance costs 
Finance costs that are directly attributable to the acquisition or construction of qualifying assets are capitalised to the 
cost of the asset, gross of tax relief. Qualifying assets are those that necessarily take a substantial period of time to 
prepare for their intended use. 

Available-for-sale investments 
Purchases and sales of financial assets are recognised on the trade-date, being the date on which the Group commits 
to purchase or sell the asset. The Group classifies its investments as available-for-sale financial assets in accordance with 
IAS 39 “Financial instruments: recognition and measurement” (“IAS 39”). Available-for-sale financial investments are 
non-derivative assets that are either designated in this category or are not classified in the other financial instrument 
categories being “Fair value through profit or loss” or “Loans and receivables”. They are included in non-current assets 
unless management intends to dispose of the investment within 12 months of the balance sheet date. Investments are 
initially recognised at fair value plus any transaction costs and subsequently at fair value. 

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The fair values of quoted investments are based on current bid prices. If the market for a financial asset is not active (and 
for unlisted securities), the Group establishes fair value by using valuation techniques. These include the use of recent 
arm’s length transactions, reference to other instruments that are substantially the same, discounted cash flow analysis 
and option pricing models, making maximum use of market inputs and relying as little as possible on entity specific 
inputs. The fair value of available-for-sale investments denominated in a foreign currency is calculated in that foreign 
currency and translated at the closing rate at the reporting date. Changes in the fair value of securities classified as 
“available-for-sale” are recognised in other comprehensive income. 

An impairment test is performed annually on the carrying value of each investment. An impairment loss is recognised for 
the amount by which the asset’s carrying value exceeds its recoverable amount. Impairment losses are recognised in the 
income statement. 

Inventories 
Inventories are stated at the lower of cost and net realisable value primarily using the retail method and represent goods 
for resale. The retail method is an industry specific accounting method used to derive a weighted average product cost. 
Product cost and retail values are aggregated at a departmental level to determine an average margin per department. 
These margins are then applied to the retail value of inventory to derive the cost of the inventory. 

Cost includes all direct expenditure and other attributable costs, net of volume and settlement supplier discounts, 
incurred in bringing inventories to their present location and condition. Net realisable value is the estimated selling 
price in the ordinary course of business, less applicable variable selling expenses. This method intrinsically takes into 
account any stock loss or markdown to goods sold below cost. Concession inventories are not included within inventory 
held by the Group. 

Trade and other receivables 
Trade receivables are initially recognised at fair value and subsequently held at amortised cost less provisions for 
impairment. A provision for impairment of trade receivables is established when there is evidence that the Group will 
not be able to collect all amounts due according to the original terms of the receivables. The amount of the provision 
is the difference between the asset’s carrying amount and the present value of future cash flows discounted at the 
effective interest rate. The movement in the provision is recognised in the income statement. 

Cash and cash equivalents 
Cash and cash equivalents include cash in hand, deposits held at the bank and other short-term liquid investments with 
original maturities of three months or less.  

Borrowings 
Borrowings are recognised initially at fair value, net of transaction costs incurred. Borrowings are subsequently stated at 
amortised cost. Any difference between the proceeds (net of transaction costs) and the redemption value is recognised 
in the income statement over the period of the borrowings using the effective interest method. 

Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the 
liability for at least 12 months after the balance sheet date. 

Borrowing costs 
Borrowing costs are recognised initially at fair value and are amortised over the term of the facilities using the effective 
interest rate on the committed amount of each facility. 

Debt repurchase 
The nominal value of debt repurchased is accounted for as a loan redemption, reducing net borrowings at the balance 
sheet date. 

Trade payables 
Trade payables, defined as financial liabilities in accordance with IAS 39, are recognised initially at fair value and 
subsequently measured at amortised cost using the effective interest method. 

All of the trade payables are non-interest bearing. 

Other payables and non-current liabilities 
Included within other payables are lease incentives received from landlords either through developers’ contributions or 
rent-free periods. These incentives are being credited to the income statement on a straight line basis over the term of 
the relevant lease. Other payables also relate to the spreading of charges in respect of leases with fixed annual 
increments in rent (escalating rent clauses) over the term of the relevant lease. 

Debenhams plc Annual Report & Accounts 2015 103 
103

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

2 Accounting policies continued 
Provisions 
Provisions are recognised when the Group has a present legal or constructive obligation as a result of past events and 
where it is more likely than not an outflow of resources will be required to settle the obligation and the amount can be 
reliably estimated. Provisions are measured at management’s best estimate of the expenditure required to settle the 
obligation at the balance sheet date. 

Derivatives 
Derivatives comprise interest rate swaps and forward foreign currency contracts. Derivatives are initially recognised at 
fair value on the date a derivative contract is entered into and are subsequently remeasured at fair value. The method 
of recognising the resulting gain or loss depends on whether the derivative is designated as an effective hedging 
instrument and the nature of the item being hedged. The Group designates certain derivatives as hedges of highly 
probable forecast transactions (cash flow hedges). 

At the inception of the transaction, the Group documents the relationship between hedging instruments and hedged 
items as well as its risk management objective and strategy for undertaking various hedge transactions. The Group also 
documents its assessment, both at the inception and on an ongoing basis, of whether the derivatives that are used in 
hedging transactions are highly effective in offsetting changes in cash flows of hedged items. 

a) Cash flow hedges 
The effective portion of the changes in fair value of derivatives that are designated and qualify as cash flow hedges is 
recognised in equity. The gain or loss relating to the ineffective portion is recognised immediately in the relevant line 
of the income statement which will be affected by the underlying hedged item. Forward foreign currency contracts 
designated as cash flow hedges are de-designated and subsequently classified as “held for trading” when the 
underlying forecast transaction is recognised in the financial statements. 

Amounts accumulated in equity are reclassified and adjusted against the initial measurement of the underlying hedged 
item when the underlying hedged item is recognised on the balance sheet or in the income statement. 

When a hedged instrument expires, is sold or when a hedge no longer meets the criteria for hedge accounting, hedge 
accounting is discontinued. Any cumulative gain or loss existing in equity at that time is held in equity until the forecast 
transaction occurs. When a forecast transaction is no longer expected to occur, the cumulative gain or loss that was 
reported in equity is immediately reclassified to the relevant line of the income statement which would have been 
affected by the forecast transaction. 

b) Derivatives that do not qualify for hedge accounting 
Certain derivatives do not qualify for hedge accounting. Changes in fair value of any derivative instruments that do not 
qualify for hedge accounting are recognised immediately in the income statement within cost of sales or finance costs. 

Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares in equity are shown as a deduction, net of tax, from 
the proceeds. 

Where the Company purchases its own ordinary shares, the consideration paid, including any directly attributable 
incremental costs (net of income taxes), is deducted from equity attributable to the Company’s equity holders until the 
shares are cancelled or reissued. Where such ordinary shares are subsequently reissued, any consideration received, 
net of any directly attributable incremental transaction costs together with the related income tax effects, is included 
in equity attributable to the Company’s equity holders. 

New standards and interpretations 
The following standards and amendments which apply for the first time in the current financial year and do not have 
a material impact on the consolidated financial information of the Group are IAS 27 (2011) “Separate financial 
statements” and IAS 28 (2011) “Investments in associates and joint ventures”. 

Standards and interpretations in issue, but not yet effective, are not expected to have a material effect on the Group’s 
net assets or results. 

104 Debenhams plc Annual Report & Accounts 2015 
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3 Segmental reporting 
IFRS 8 “Operating segments” requires disclosure of the operating segments which are reported to the Chief Operating 
Decision Maker (“CODM”). The CODM has been identified as the executive committee, which includes the executive 
directors and other key management. It is the executive committee that has responsibility for planning and controlling 
the activities of the Group. 

The Group’s reportable segments have been identified as UK and International. The segments are reported to the 
CODM to operating profit level, using the same accounting policies as applied to the Group accounts. Current assets, 
current liabilities and non-current liabilities are not reported to or reviewed by the CODM on the basis of operating 
segment as these are reviewed on a Group-wide basis and therefore these amounts are not presented below. 

Segmental analysis of results 

Financial year ended 29 August 2015 

Gross transaction value  

Concessions, consignments and staff discounts 

External revenue 

Operating profit 

Other segment items 
‒  Depreciation  
‒  Amortisation  

Financial year ended 30 August 2014  

Gross transaction value  

Concessions, consignments and staff discounts 

External revenue 

Operating profit  

Other segment items 
‒  Depreciation  
‒  Amortisation  

UK  
£m 

International 
£m 

Total
£m

2,323.5 

(401.2) 

1,922.3 

101.7 

536.6 

(136.2) 

400.4 

32.4 

2,860.1

(537.4)

2,322.7

134.1

80.9 

14.9 

6.8 

1.6 

87.7

16.5

2,275.3 

(373.2) 

1,902.1 

96.3 

78.9 

11.7 

548.6 

(138.0) 

410.6 

32.3 

8.6 

1.6 

2,823.9

(511.2)

2,312.7

128.6

87.5

13.3

Total segmental operating profit may be reconciled to total profit before taxation as follows: 

Total operating profit 

Finance income 

Recurring finance costs 

Non-recurring finance costs 

Total profit before taxation 

Revenues analysed by country, based on the customers’ location, are set out below: 

United Kingdom  

Denmark 

Republic of Ireland 

Rest of the world 

Total external revenue 

29 August  
2015 
£m 

30 August
2014
£m

134.1 

0.2 

(20.8) 

– 

113.5 

29 August  
2015 
£m 

1,922.3 

174.7 

126.0 

99.7 

128.6

0.6

(18.9)

(4.5)

105.8

30 August
2014
£m

1,902.1

175.8

135.5

99.3

2,322.7 

2,312.7

Debenhams plc Annual Report & Accounts 2015 105 
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Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

3 Segmental reporting continued 
Non-current assets, which comprise intangible assets, property, plant and equipment and other receivables excluding 
financial assets analysed by country, are set out below: 

United Kingdom 

Denmark 

Republic of Ireland 

Rest of the world 

Total non-current assets 

29 August  
2015 
£m 

1,561.2 

22.1 

23.1 

0.4 

30 August
2014
£m

1,532.9

23.1

25.6

0.4

1,606.8 

1,582.0

Additions to property, plant and equipment and intangible assets analysed by operating segment are set out below: 

Financial year ended 29 August 2015 

Financial year ended 30 August 2014 

UK
£m

International 
£m 

125.0

109.1

8.0 

9.8 

Total
£m

133.0

118.9

4 Gross transaction value 
Revenue from concession and consignment sales is required to be shown on a net basis, being the commission received 
rather than the gross value achieved on the sale. Management believes that gross transaction value (“GTV”), which 
presents revenue on a gross basis before adjusting for concessions, consignments and staff discounts, represents a 
good guide to the overall activity of the Group. 

Gross transaction value  

A reconciliation of GTV to external revenue is included in note 3. 

29 August  
2015 
£m 

2,860.1 

30 August
2014
£m

2,823.9

5 Critical accounting estimates and judgements 
The Group makes estimates and assumptions concerning the future. The resulting accounting estimates will, by 
definition, seldom equal the related actual results. Estimates and judgements are continually evaluated and are based 
on historical experience and other factors, including expectations of future events that are believed to be reasonable 
under the circumstances. The estimates and assumptions that have a significant risk of causing a material adjustment 
to the carrying amounts of assets and liabilities within the next financial year are discussed below. 

Estimated impairment of goodwill 
The Group tests whether goodwill has suffered any impairment in accordance with the accounting policy stated 
in note 2. The recoverable amount of cash-generating units is determined based on a value-in-use calculation. 
The method requires an estimate of future cash flows and the selection of a suitable discount rate in order to 
calculate the net present value of the cash flows. Actual outcomes could vary; see note 13 for further details. 

Estimated useful life of property, plant and equipment and intangible assets 
At the date of capitalising property, plant and equipment and intangible assets, the Group estimates the useful life 
of the asset based on management’s judgement and experience. Due to the significance of capital investment to 
the Group, variances between actual and estimated useful economic lives could impact results both positively 
and negatively. 

Inventories 
Inventories are stated at the lower of cost and net realisable value primarily using the retail method and represent goods 
for resale. The retail method is an industry specific accounting method used to derive a weighted average product cost. 
Product cost and retail values are aggregated at a departmental level to determine an average margin per department. 
These margins are then applied to the retail value of inventory to derive the cost of inventory. This method intrinsically 
takes into account any stock loss or markdown to goods sold below cost. Concession inventories are not included within 
inventory held by the Group. 

106 Debenhams plc Annual Report & Accounts 2015 
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Retirement benefits 
The Group’s defined benefit schemes’ pension surplus/obligation, which is assessed each period by actuaries, is based 
on key assumptions including discount rates, mortality rates, inflation, future salary costs and pension costs. These 
assumptions, individually or collectively, may be different to actual outcomes; refer to note 23 for further details. 

A retirement benefit surplus is only recognised to the extent that it is expected to be recoverable in the future. 

Taxation and deferred taxation 
The Group is subject to income taxes in the UK, the Republic of Ireland, Denmark and Hong Kong. At each financial 
year end, judgement is required in determining the provision for income taxes. The Group recognises liabilities for 
anticipated tax issues based on the best estimates at the balance sheet date. 

The Group recognises deferred tax assets and liabilities based on the best estimate at the balance sheet date. Where 
the final tax outcome is different from the amounts that were initially recorded, such differences will impact the current 
tax and deferred tax provisions in the year in which such determination is made. The final outcome may give rise to 
income statement and/or cash flow movements. 

Share-based payments 
The Group issues equity-settled share-based payments to certain employees. The fair value determined at the grant 
date is expensed on a straight line basis over the vesting period. The fair value is calculated using the appropriate fair 
value model with the estimated level of vesting being reviewed annually by management. The key assumptions of this 
model are set out in note 28. 

6 Operating profit 

The following items have been included in arriving at operating profit: 

The amounts of inventory written down during the financial year 

Cost of inventory recognised as an expense  

Depreciation of property, plant and equipment (note 14)  

Amortisation of intangible assets (note 13)  

Loss on disposal of property, plant and equipment 

Operating lease rentals 

Foreign exchange gains 

Auditors’ remuneration  

29 August  
2015 
£m 

30 August
2014
£m

10.1 

1,164.7 

10.4

1,165.0

87.7 

16.5 

0.3 

213.9 

(5.7) 

0.4 

87.5

13.3

1.4

216.3

(1.3)

0.5

Services provided by the Company’s auditors and network firms 
During the financial year the Group obtained the following services from the Company’s auditors and its associates as 
detailed below: 

Audit services 

Annual audit fees for the Company and the consolidated accounts 

Other services 

Audit of subsidiary companies 

Other non-audit services 

29 August  
2015 
£m 

30 August
2014
£m

0.2 

0.1 

0.1 

0.2

0.1

0.2

Other non-audit services for the financial year ended 30 August 2014 includes £73,000 relating to the senior notes issue. 

It is cost effective for the Group that such other services are provided by its auditors in view of their knowledge of the 
Group’s affairs. 

Debenhams plc Annual Report & Accounts 2015 107 
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Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

7 Employees 

Wages and salaries 

Social security costs  

Other pension costs (note 23) 

Share-based payments (note 28)  

Employment costs  

Average monthly number of employees (including key management): 
‒  Full time  
‒  Part time  
Total 

29 August  
2015 
£m 

30 August
2014
£m

344.7 

21.7 

15.1 

1.1 

382.6 

334.4

20.5

16.1

(1.8)

369.2

Number 

Number

7,895 

20,232 

28,127 

7,802

20,431

28,233

Information concerning directors’ remuneration, shares and share interests is included in the directors’ remuneration 
report on pages 56 to 81, which forms part of these financial statements. 

Key management compensation 

Short-term employee benefits 

Post-employment benefits 

Share-based payments 

29 August  
2015 
£m 

30 August
2014
£m

3.6 

0.5 

0.6 

4.7 

3.5

0.5

(1.2)

2.8

Members of the executive committee (which includes the executive directors) and the non-executive directors 
are deemed to be key management. During the financial year key management consisted of 15 members 
(2014: 15 members).  

8 Finance income 

Interest on bank deposits  

Net interest on net defined benefit pension schemes liability (note 23) 

Other financing income 

29 August  
2015 
£m 

30 August
2014
£m

0.1 

0.1 

– 

0.2 

0.2

–

0.4

0.6

108 Debenhams plc Annual Report & Accounts 2015 
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Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
 
 
9 Finance costs 

Recurring finance costs 

Interest payable on bank loans and overdrafts 

Interest payable on senior notes 

Cash flow hedges reclassified and reported in the income statement 

Amortisation of issue costs on loans and senior notes (note 20)  

Interest payable on finance leases  

Net interest on net defined benefit pension schemes liability (note 23) 

Other financing costs 

Capitalised finance costs – qualifying assets (note 13,14) 

Non-recurring finance costs 

Unamortised issue costs written off on repayment of term loan and 
revolving credit facilities (note 20) 

10 Taxation 
Analysis of taxation charge to the income statement for the financial year: 

Current taxation 

Current taxation charge on profit for the financial year 

Adjustments in respect of prior years  

Current taxation charge  

Deferred taxation 

Origination and reversal of temporary differences 

Pension cost relief in excess of pension charge 

Adjustments in respect of prior years 

Effect of change in current tax rate on the net deferred tax asset 
recognised at the beginning of the financial year 

Deferred taxation charge (note 24)  

Taxation charge for the financial year  

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£m 

30 August
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£m

5.3 

11.4 

1.6 

1.6 

0.2 

– 

1.4 

(0.7) 

20.8 

10.9

1.9

2.7

2.0

0.2

0.6

1.2

(0.6)

18.9

– 

4.5

29 August  
2015 
£m 

30 August
2014
£m

3.4 

(2.5) 

0.9 

19.4 

(0.1) 

(0.2) 

– 

19.1 

20.0 

7.7

(0.8)

6.9

13.0

(0.4)

0.1

(1.0)

11.7

18.6

Debenhams plc Annual Report & Accounts 2015 109 
109

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

10 Taxation continued 
The effective tax rate for the financial year is lower at 17.6% (2014: 17.6%) than the rate of corporation tax in the UK of 
20.6% (2014: 22.2%). The differences are explained below: 

Profit before taxation  

Profit on ordinary activities at standard rate of corporation tax in the UK of 20.6% 
(2014: 22.2%)  

Effects of: 

Permanent differences 

Overseas tax rates 

Utilisation of tax losses  

Non-qualifying depreciation and lease transactions 

Effect on deferred taxation of the change in current tax rate 

Adjustments in respect of prior financial years 

Taxation charge for the financial year  

29 August  
2015 
£m 

113.5 

30 August
2014
£m

105.8

23.4 

(0.2) 

0.5 

(1.8) 

1.5 

(0.6) 

(2.8) 

20.0 

23.5

(0.7)

1.1

(3.7)

1.7

(2.6)

(0.7)

18.6

The Finance Act 2013 (‘the 2013 Act”) included legislation reducing the main rate of corporation tax from 21.0% to 
20.0% from 1 April 2015. 

The reduction in the corporation tax rate enacted in the 2013 Act has had no effect on the net deferred tax liability 
recognised at 30 August 2014  (31 August 2013: net deferred tax asset decreased by £1.0 million). 

One of the Group’s UK subsidiaries, Debenhams Retail plc, changed its reporting framework from UK GAAP to FRS 101 
“Reduced disclosure framework” (“FRS 101”) at the beginning of the financial year. FRS 101 is one of the new 
accounting frameworks being adopted by all companies throughout the UK and the Republic of Ireland. A consequence 
of the adoption of FRS 101 is that income from lease incentives held in that subsidiary is spread over a longer period 
than previously was the case under UK GAAP. This has resulted in a temporary reduction in the current taxation charge 
in this financial year. On 1 September 2013 Debenhams Properties Limited changed its reporting framework from UK 
GAAP to FRS 101 which resulted in a temporary reduction in the current taxation charge in the financial year ended 
30 August 2014. 

In addition to the amount charged to the income statement, taxation movements recognised in other comprehensive 
income were as follows: 

Taxation relating to items that will not be reclassified to the income statement 

Current taxation  

Pension schemes 

Deferred taxation 

Remeasurements of pension schemes 

Total taxation relating to items that will not be reclassified to the income statement 

Taxation relating to items that may be reclassified to the income statement 

Deferred taxation 

Currency translation differences 

Gains/(losses) on cash flow hedges 

Transferred to the income statement on cash flow hedges 

Recycled and adjusted against cost of inventory 

Total taxation relating to items that may be reclassified to the income statement 

Total taxation charge/(credit) in other comprehensive income  

110 Debenhams plc Annual Report & Accounts 2015 
110

29 August  
2015 
£m 

30 August
2014
£m

(2.2) 

(2.3)

5.8 

3.6 

0.4 

6.0 

– 

0.3 

6.7 

10.3 

3.9

1.6

–

(5.1)

0.5

1.6

(3.0)

(1.4)

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
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Changes to the UK corporation tax rates were announced in the Chancellor’s Budget on 8 July 2015. These include 
reductions to the main rate to reduce the rate to 19.0% from 1 April 2017 and to 18.0% from 1 April 2020. 

As the changes had not been substantively enacted at the balance sheet date their effects are not included in these 
financial statements. The overall effect of these changes, if they had applied to the deferred tax balance at the balance 
sheet date, would be to reduce the deferred tax liability by £2.5 million, reduce the deferred taxation expense for 
the period by £2.4 million, and reduce the other comprehensive income statement by £0.1 million. In addition the 
corporation tax liability would be reduced by £0.6 million and the current taxation expense for the period would 
have been reduced by £0.6 million. 

11 Dividends 

Final paid 2.4 pence (2014: 2.4 pence) per £0.0001 share 
‒  Settled in cash 
Interim paid 1.0 pence (2014: 1.0 pence) per £0.0001 share 
‒  Settled in cash 

29 August  
2015 
£m 

30 August
2014
£m

29.4 

12.3 

41.7 

29.4

12.3

41.7

A final dividend of 2.4 pence per share (2014: 2.4 pence per share) was paid during the financial year in respect of the 
financial year ended 30 August 2014, together with an interim dividend of 1.0 pence per share (2014: 1.0 pence per 
share) in respect of the financial year ended 29 August 2015. The directors are recommending a final dividend in respect 
of the financial year ended 29 August 2015 of 2.4 pence per share (2014: 2.4 pence per share), which will absorb an 
estimated £29.4 million (2014: £29.4 million) of shareholders’ equity. It will be paid on 22 January 2016 to shareholders 
who are on the register of members at close of business on 4 December 2015. No liability is recorded in the financial 
statements in respect of the final dividend as it was not approved at the balance sheet date. 

12 Earnings per share 
Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted 
average number of ordinary shares in issue during the financial year, excluding any shares purchased by the Company 
and held as treasury shares.  

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume 
conversion of all dilutive potential ordinary shares. The Group has one class of dilutive potential ordinary shares, 
those share options granted to employees where the exercise price is less than the market price of the Company’s 
ordinary shares during the financial year. 

Basic and diluted earnings per share 

Profit for the financial year after taxation 

Weighted average number of shares 

Shares held by ESOP (weighted) 

Shares issuable (weighted) 

29 August 2015 

30 August 2014

Basic 
£m

93.5

Diluted 
£m 

93.5 

Number 
m

Number  
m 

1,226.7

1,226.7 

(0.3)

–

(0.3) 

2.3 

Basic  
£m 

87.2 

Number  
m 

1,227.1 

(0.3) 

– 

Diluted
£m

87.2

Number 
m

1,227.1

(0.3)

1.9

Weighted average number of shares used in calculating 
earnings per share  

1,226.4

1,228.7 

1,226.8 

1,228.7

Earnings per share 

Pence 
per share

7.6

Pence  
per share 

7.6 

Pence  
per share 

7.1 

Pence 
per share

7.1

Debenhams plc Annual Report & Accounts 2015 111 
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Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

13 Intangible assets 

Cost 

At 31 August 2013 

Additions 

Exchange rate movement 

Disposals and write-offs 

At 30 August 2014 

Additions 

Exchange rate movement 
Disposals and write-offs 

At 29 August 2015 

Accumulated amortisation 

At 31 August 2013 

Charge for the financial year 

Exchange rate movement 

Disposals and write-offs 

At 30 August 2014 

Charge for the financial year 

Exchange rate movement 

Disposals and write-offs 

At 29 August 2015 

Net book value 

At 29 August 2015 

At 30 August 2014 

At 31 August 2013 

Acquired 
licences and 
trademarks
£m

Internally 
generated 
software
£m

Purchased 
software 
£m 

Goodwill 
£m

819.0

–

(0.5)

–

818.5

–

(0.5)
–

818.0

–

–

–

–

–

–

–

–

–

818.0

818.5

819.0

7.2

–

–

–

7.2

–

–
–

7.2

3.0

0.7

–

–

3.7

0.7

–

–

4.4

2.8

3.5

4.2

Total
£m

941.2

30.0

(0.7)

(8.9)

961.6

56.0

(1.4)
(5.1)

101.3

23.6

(0.2)

(5.7)

119.0

38.3

(0.9)
(4.8)

13.7 

6.4 

– 

(3.2) 

16.9 

17.7 
– 
(0.3) 

151.6

34.3 

1,011.1

52.4

10.7

(0.3)

(5.7)

57.1

13.2

(0.6)

(4.8)

64.9

86.7

61.9

48.9

9.3 

1.9 

– 

(3.2) 

8.0 

2.6 
– 
(0.3) 

10.3 

24.0 

8.9 

4.4 

64.7

13.3

(0.3)

(8.9)

68.8

16.5

(0.6)

(5.1)

79.6

931.5

892.8

876.5

Expenditure during the financial year on assets in the course of construction, included in software, was as follows: 

Assets in the course of construction  

29 August  
2015 
£m 

41.4 

30 August
2014
£m

15.8

Amortisation of intangible assets 
Amortisation of the Group’s intangible assets has been charged to the income statement as follows: 

Included within: 
‒  Cost of sales 
‒  Distribution costs  
‒  Administrative expenses  

112 Debenhams plc Annual Report & Accounts 2015 
112

29 August  
2015 
£m 

30 August
2014
£m

13.3 

0.4 

2.8 

16.5 

11.0

0.3

2.0

13.3

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
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Intangible assets includes within purchased software the following assets held under finance leases: 

Cost 

Accumulated amortisation 

Net book value  

29 August  
2015 
£m 

30 August
2014
£m

3.8 

(1.1) 

2.7 

3.8

(0.5)

3.3

Contractual commitments at 29 August 2015 were £5.4 million (2014: £nil). 

Capitalised finance costs 
Finance costs capitalised on qualifying assets included in additions amounted to £0.4 million (2014: £nil). Accumulated 
finance costs capitalised included in the cost of intangible assets (net of disposals) amounted to £0.4 million (2014: £nil). 
The capitalisation rate used to determine the amount of borrowing costs eligible for capitalisation is 4.4% (2014: N/A). 

Impairment test for goodwill 
Goodwill is not amortised but is reviewed on an annual basis or more frequently if there are indications that goodwill 
may be impaired. Goodwill represents the goodwill for a portfolio of sites, which has been allocated to cash-generating 
units (“CGUs”) according to the level at which management monitors that goodwill. The CGUs are set out below: 

Goodwill 

At 29 August 2015 

At 30 August 2014 

UK  
£m 

793.5 

793.5 

Other 
£m 

24.5 

25.0 

Total
£m

818.0

818.5

For the purposes of this impairment review, the recoverable amounts of the CGUs are determined based on value-in-
use calculations. These cash flow projections are based on financial budgets approved by management covering a five 
year period. The five year plan is built up using management’s previous experience and incorporates management’s 
view of current economic conditions and trading expectations. Management determined sales growth in the five year 
period to be a key assumption. The annual sales growth ranges from 0.0% to 4.0% during the five year period. Cash 
flows beyond the five year period are extrapolated based on the assumption of 2.0% (2014: 2.0%) growth after year five. 
The growth rates do not exceed the long-term average growth rate for the retail sector in which the CGUs operate. 
The post-tax discount rate used to calculate the value-in-use was 7.5% (2014: 7.2%) and reflects the specific risks in 
the retail business. The pre-tax discount rate is 8.6% (2014: 7.6%). 

Management determined the gross margin for each CGU based on performance of individual stores and its 
expectations for the market development. The weighted average growth rates used are consistent with the forecasts 
included in industry reports. The discount rates used are post-tax and risk-free rates. Based on the value-in-use 
calculations, there is substantial headroom against each of the operating segments and a reasonable change 
in the key assumption used would not cause an impairment to goodwill. 

As a result of the impairment review, as at 29 August 2015 no impairment of goodwill has been required (2014: £nil). 

Debenhams plc Annual Report & Accounts 2015 113 
113

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

14 Property, plant and equipment 

Land and buildings 

Freehold 
£m

Long
leasehold
£m

Short leasehold 
fixtures and 
fittings
£m

Vehicles, 
fixtures and 
equipment 
£m 

Cost 

At 31 August 2013 

Additions 

Exchange rate movements 

Disposals and write-offs 

At 30 August 2014 

Additions 

Exchange rate movements 

Disposals and write-offs 

At 29 August 2015 

Accumulated depreciation 

At 31 August 2013 

Charge for the financial year 

Exchange rate movements 

Disposals and write-offs 

At 30 August 2014 

Charge for the financial year 

Exchange rate movements 

Disposals and write-offs 

At 29 August 2015 

Net book value 

At 29 August 2015 

At 30 August 2014 

At 31 August 2013 

1.6

–

–

–

1.6

–

–

–

1.6

0.2

–

–

–

0.2

–

–

–

0.2

1.4

1.4

1.4

7.7

–

–

–

7.7

–

–

–

7.7

1.0

0.2

–

–

1.2

0.2

–

–

1.4

6.3

6.5

6.7

365.7

15.0

(1.3)

(0.7)

378.7

3.4

(1.5)

(1.6)

926.1 

73.9 

(5.8) 

(35.0) 

959.2 

73.6 

(6.1) 

(22.8) 

Total
£m

1,301.1

88.9

(7.1)

(35.7)

1,347.2

77.0

(7.6)

(24.4)

379.0

1,003.9 

1,392.2

127.5

15.3

(0.4)

(0.4)

142.0

14.9

(0.4)

(1.6)

480.3 

72.0 

(3.8) 

(33.9) 

514.6 

72.6 

(4.5) 

(22.3) 

154.9

560.4 

224.1

236.7

238.2

443.5 

444.6 

445.8 

609.0

87.5

(4.2)

(34.3)

658.0

87.7

(4.9)

(23.9)

716.9

675.3

689.2

692.1

Expenditure during the financial year on assets in the course of construction included primarily fixtures and fittings 
within vehicles, fixtures and equipment above, was as follows: 

Assets in the course of construction  

29 August  
2015 
£m 

41.1 

30 August
2014
£m

33.7

Property, plant and equipment includes the following assets held under finance leases included primarily in vehicles, 
fixtures and equipment: 

Cost 

Accumulated depreciation 

Net book value  

Contractual commitments at 29 August 2015 were £5.9 million (2014: £1.3 million). 

29 August  
2015 
£m 

30 August
2014
£m

8.0 

(4.1) 

3.9 

9.1

(4.0)

5.1

114 Debenhams plc Annual Report & Accounts 2015 
114

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
 
 
i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

1
-
3
7

G
o
v
e
r
n
a
n
c
e

3
8
-
5
8

Capitalised finance costs 
Finance costs capitalised on qualifying assets included in additions amounted to £0.3 million (2014: £0.6 million). 
Accumulated finance costs capitalised included in the cost of property, plant and equipment net of disposals amounted 
to £2.3 million (2014: £2.0 million). The capitalisation rate used to determine the amount of borrowing costs eligible for 
capitalisation is 4.4% (2014: 3.3%). 

15 Financial assets – available-for-sale investments 

At 31 August 2013 

Increase in the market value credited to the statement of comprehensive income 

At 30 August 2014 

Decrease in the market value charged to the statement of comprehensive income 

At 29 August 2015 

£m

1.1

2.5

3.6

(1.5)

2.1

The Group holds 10% (2014: 10%) of the issued shares of Ermes Department Stores Limited (“Ermes”), a company listed 
on the Cyprus Stock Exchange whose shares are quoted in Euros. The market value of the shares at 29 August 2015 was 
£2.1 million (2014: £3.6 million). Ermes is a company that is registered and trades in Cyprus. 

16 Inventories 

Items held for resale 

17 Trade and other receivables 

Non-current 

Other receivables 

Other receivables include contractual lease deposits of £14.4 million (2014: £15.6 million). 

Current 
Trade receivables 

Allowance for doubtful debts  

Other receivables 

Prepayments and accrued income 

29 August  
2015 
£m 

331.6 

30 August
2014
£m

345.7

29 August  
2015 
£m 

30 August
2014
£m

14.9 

15.6

29 August  
2015 
£m 

30 August
2014
£m

25.3 

(0.4) 

24.9 

3.3 

49.8 

78.0 

25.8

(0.5)

25.3

2.1

47.3

74.7

At the year end, £22.8 million (2014: £22.9 million) of the trade receivables were denominated in sterling, £0.3 million 
(2014: £0.4 million) in Euros and £2.2 million (2014: £2.5 million) in Danish krone. 

Debenhams plc Annual Report & Accounts 2015 115 
115

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

17 Trade and other receivables continued 
The movement in the allowance for doubtful debts may be analysed as follows: 

At 31 August 2013 

Decrease in provision 

At 30 August 2014 

Decrease in provision 

At 29 August 2015 

£m

(0.7)

0.2

(0.5)

0.1

(0.4)

Trade receivables which are past their due date but not impaired amount to £4.0 million (2014: £4.8 million). Trade 
receivables which are past their due date are provided based on estimated irrecoverable amounts from the sale of 
goods. At 29 August 2015, £0.4 million (2014: £0.5 million) of trade receivables were past their due date and impaired. 

Included in prepayments and accrued income is £4.7 million (2014: £3.9 million) of accrued supplier income relating 
to rebates which have been earned but not yet invoiced. Supplier income that has been invoiced but not yet paid is 
included in trade receivables and supplier income that has been invoiced but not yet settled against future trade 
payable balances is included in trade payables. 

18 Cash and cash equivalents 

Cash at bank and in hand 

19 Trade and other payables 

Trade payables 

Other payables 

Taxation and social security 

Accruals  

Deferred income  

29 August  
2015 
£m 

32.7 

29 August  
2015 
£m 

326.7 

81.9 

28.4 

83.8 

2.8 

30 August
2014
£m

64.4

30 August
2014
£m

326.2

67.0

33.6

98.6

3.9

523.6 

529.3

116 Debenhams plc Annual Report & Accounts 2015 
116

Debenhams plc Annual Report & Accounts 2015 
 
 
20 Bank overdraft and borrowings 

Current 

Bank overdraft 
Revolving credit facility1 
Senior notes2 
Lease obligations 

Total current borrowings 

Non-current 
Senior notes2 
Lease obligations 

Total non-current borrowings 

Total current and non-current borrowings 

29 August  
2015 
£m 

30 August
2014
£m

18.3 

132.9 

1.3 

2.9 

155.4 

196.8 

0.3 

197.1 

352.5 

–

196.9

1.9

3.3

202.1

220.6

3.2

223.8

425.9

1  Revolving credit facility is stated net of unamortised issue costs of £2.1 million (2014: £3.1 million). 
2  Senior notes, due in 2021, were issued during July 2014 at a coupon rate of 5.25%. Senior notes include accrued interest of £1.3 million 

(2014: £1.9 million) and are stated net of unamortised issue costs of £3.2 million (2014: £4.4 million). Interest on the senior notes is payable  
semi-annually. 

During the year ended 29 August 2015, the Company repurchased £25.0 million of the £225.0 million senior notes for 
a consideration of £24.8 million. The repurchased senior notes were cancelled during the financial year. Also during 
the year ended 29 August 2015, the Company cancelled £75.0 million of the £425.0 million revolving credit facility. 
This revolving credit facility was arranged and an existing term loan and revolving credit facility were cancelled during 
the year ended 30 August 2014. The revolving credit facility at 29 August 2015 of £350.0 million (2014: £425.0 million) 
is due to expire in October 2018 and contains an option to request an extension to October 2019. 

At 29 August 2015, the Group’s drawings under credit facilities outstanding comprised revolving credit facility drawings 
of £135.0 million (2014: £200.0 million). 

During the current and prior financial years, the Group has complied with its covenants relating to its credit facilities. 

The amortisation charge relating to the issue costs of the revolving credit facility was £1.0 million for the year ended 
29 August 2015 (2014: £1.9 million relating to the issue costs of term loan and revolving credit facility). The amortisation 
charge relating to the issue costs of the senior notes was £0.6 million for the year ended 29 August 2015 (2014: 
£0.1 million). The write-off of unamortised issue costs in relation to cancelled credit facilities was £0.4 million 
(2014: £4.5 million). 

Debenhams plc Annual Report & Accounts 2015 117 
117

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

20 Bank overdraft and borrowings continued 
Finance lease obligations 
Finance lease obligations relate mainly to software, vehicles, fixtures and equipment leased under hire purchase contracts. 

The minimum lease payments under finance leases fall due as follows: 

29 August  
2015 
£m 

30 August
2014
£m

2.9 

0.3 

3.2 

– 

3.2 

3.5

3.2

6.7

(0.2)

6.5

29 August  
2015 
£m 

30 August
2014
£m

2.9 

0.3 

3.2 

3.3

3.2

6.5

29 August  
2015 
£m 

30 August
2014
£m

155.4 

0.3 

– 

196.8 

352.5 

202.3

2.9

0.3

220.6

426.1

29 August  
2015 
% 

30 August
2014
%

1.88 

2.51 

5.25 

3.35 

N/A

2.50

5.25

3.52

Not later than one year 

Later than one year but not later than five years 

Interest element of future instalments 

Present value of finance lease obligations 

The present value of finance lease obligations may be analysed as follows: 

Not later than one year 

Later than one year but not later than five years 

Maturity of borrowings 
The maturity of the Group’s undiscounted borrowings is as follows: 

Amounts falling due: 
In one year or less or on demand  

In more than one year but not more than two years  

In more than two years but not more than five years  

In more than five years 

Interest rates 
The effective interest rates at the balance sheet dates were as follows: 

Bank overdraft  

Revolving credit facility 

Senior notes 

Lease obligations  

118 Debenhams plc Annual Report & Accounts 2015 
118

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
 
 
Borrowing facilities 
The Group has the following undrawn committed facilities available at 29 August 2015, in respect of which all conditions 
precedent had been met as at that date: 

Expiring between two and five years 

29 August  
2015 
£m 

215.0 

30 August
2014
£m

225.0

21 Financial risk management 
a) Financial risks and treasury management 
The Group conducts its treasury activities within the remit of a treasury policy which outlines approved policies, 
procedures and authority levels. The board delegates its responsibility for reviewing and approving treasury policy to 
the Audit Committee. Reports are prepared monthly covering all areas of treasury activity and policy compliance and 
are reviewed by the Chief Financial Officer. The board and Audit Committee receive regular reports covering treasury 
activities and policy compliance. Group treasury manages the Group’s funding requirements and financial risks in line 
with the agreed treasury policies and procedures. 

The Group’s financial instruments, other than derivatives, primarily include borrowings, cash and liquid resources, 
available-for-sale assets, trade receivables and trade payables. The main purpose of these financial instruments is to 
manage liquidity or raise finance for the Group. 

Group treasury uses derivative financial instruments to manage its interest rate risks associated with the Group’s 
financing and currency risk arising from the Group’s operations. The derivatives used are mainly interest rate swaps 
and forward currency contracts. 

The Group’s activities expose it to a variety of financial risks, which include: 

• Funding and liquidity risk 
• Credit risk 
• Foreign exchange risk 
• Interest rate risk 
• Other price risk 

The Group’s overall risk management programme focuses on the unpredictability of financial markets and seeks 
to minimise potential adverse effects on the Group’s financial performance. The Group uses derivative financial 
instruments to hedge certain risk exposures. 

The policies and strategies for managing these risks are summarised as follows: 

i) Funding and liquidity risk 
Prudent liquidity risk management implies sufficient cash and marketable securities, the availability of funding through 
an adequate amount of committed credit facilities and the ability to close out market positions. Due to the dynamic 
nature of the underlying business, Group treasury aims to maintain flexibility in funding by keeping committed credit 
lines available. 

The Group finances its operations by a combination of retained profits, debt finance and leases. Group treasury 
monitors rolling forecasts of the Group’s liquidity requirements to ensure that it has a sufficient cash or working capital 
facility to meet the cash flow and covenant requirements of the Group and the current business plan. 

Surplus cash held by the operating entities over and above balances required for working capital management are 
transferred to Group treasury. Group treasury invests surplus cash in interest bearing current accounts, term deposits, 
money market deposits and marketable securities, choosing instruments with appropriate maturities or sufficient 
liquidity to provide sufficient headroom as determined by the above-mentioned forecasts. 

Debenhams plc Annual Report & Accounts 2015 119 
119

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

21 Financial risk management continued 
The table below shows the maturity analysis of the Group’s net contractual undiscounted cash flows in respect of  
non-derivative financial liabilities and derivative assets and liabilities at the balance sheet date. 

Less than 
one year
£m

One to
two years
£m

Two to 
five years 
£m 

More than
five years
£m

At 29 August 2015 

Non-derivative financial liabilities 

Borrowings excluding finance lease liabilities 

Interest payments due on borrowings 

Finance lease liabilities 

Trade and other payables 

Derivative financial assets and liabilities 
Interest rate swaps 
‒  Net settled derivative contracts – payments 
Forward foreign currency contracts 
‒  Gross settled derivative contracts – receipts 
‒  Gross settled derivative contracts – payments 
Total 

At 30 August 2014 

Non-derivative financial liabilities 

Borrowings excluding finance lease liabilities 

Interest payments due on borrowings 

Finance lease liabilities 

Trade and other payables 

Derivative financial assets and liabilities 

Interest rate swaps 
‒  Net settled derivative contracts – payments 
Forward foreign currency contracts 
‒  Gross settled derivative contracts – receipts 
‒  Gross settled derivative contracts – payments 
Total 

(153.3)

(10.5)

(2.9)

(487.2)

–

(10.5)

(0.3)

–

(0.8)

(0.1)

– 

(31.5) 

(200.0)

(10.5)

– 

– 

– 

–

–

–

–

–

(210.5)

428.9

(412.0)

(637.8)

232.2

(220.8)

0.5

34.4 

(33.6) 

(30.7) 

Less than 
one year
£m

One to
two years
£m

Two to 
five years 
£m 

More than
five years
£m

(200.0)

(12.2)

(3.5)

(468.7)

–

(11.8)

(2.9)

–

– 

(35.4) 

(0.3) 

– 

(1.5)

(1.0)

(0.1) 

342.4

(352.0)

(695.5)

198.7

(199.8)

(16.8)

114.9 

(114.7) 

(35.6) 

(225.0)

(23.6)

–

–

–

–

–

(248.6)

ii) Credit risk 
Credit risk is the risk that the Group may suffer financial loss through default by customers or financial institutions. 
The Group has no significant concentrations of credit risk. Sales to retail customers are made in cash or by credit and 
debit cards. Wholesale sales of products are made to franchise partners with an appropriate credit history and, where 
possible, are covered by letters of credit and/or credit insurance. Derivative counterparties and cash transactions are 
limited to high credit-quality financial institutions. The Group has policies that limit the amount of credit exposure to any 
one financial institution. The Group’s policy requires that cash surpluses are placed on deposit for no longer than three 
months and only with counterparties with a credit rating of BBB- or Baa3 or higher as assigned by Standard & Poor’s or 
Moody’s respectively. Exceptions to this policy require board approval. 

The Group considers its maximum credit risk at 29 August 2015 to be £107.4 million (2014: £115.5 million) being the 
Group’s total financial assets. 

120 Debenhams plc Annual Report & Accounts 2015 
120

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
iii) Foreign exchange risk 
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures, 
primarily with respect to the US dollar, the Euro, the Chinese yuan and the Danish krone. 

To manage the foreign exchange transaction risk, entities in the Group use forward foreign currency contracts 
transacted by Group treasury. Foreign exchange risk arises when commercial transactions are denominated in a 
currency that is not the entity’s functional currency. Group treasury is responsible for managing the exposure in each 
foreign currency by using external forward foreign currency contracts with a settlement of up to three (2014: three) years. 
Forecast cash flows are hedged to the extent that those cash flows are deemed highly probable. The Group regularly 
reviews the need to hedge foreign exchange exposure arising from the financial results, assets and liabilities of its  
non-sterling businesses, hedging those exposures to the extent that they are considered appropriate for hedging. 

The Group manages foreign exchange translation risk by entering into monthly foreign exchange swap contracts 
to offset month by month currency translation impacts within the Group, where appropriate. 

A gain of £8.7 million (2014: loss of £8.1 million) was reclassified from equity to the income statement within cost 
of inventory during the year in respect of forward foreign currency contracts designated as cash flow hedges. 

The notional value of open forward foreign currency contracts at 29 August 2015 was £634.7 million (2014:  
£658.2 million). 

The net fair value gains on open forward foreign currency contracts held in the hedging reserve at 29 August 2015 
were £24.3 million (2014: losses of £6.1 million). This will be recycled and adjusted against the initial measurement 
of the acquisition cost of inventory over the next three years. 

During the current and prior financial years there were no contracts reclassified to “held for trading” due to cash flow 
hedges being ineffective. 

iv) Interest rate risk 
The Group’s interest rate risk arises from long-term borrowing facilities issued at variable rates that expose the Group 
to cash flow interest rate risk. At 29 August 2015 Debenhams plc has in issue £200.0 million (2014: £225.0 million) of 
senior notes at a coupon rate of 5.25% which reduces the Group’s exposure to cash flow interest rate risk.  

The interest exposure of the Group is managed within the constraints of the Group’s business plan and the financial 
covenants under its facilities. The aim is to reduce exposure to interest rate movements and to take advantage of low 
interest rates by hedging an appropriate amount of interest rate exposure whilst maintaining the flexibility to minimise 
early termination costs. The Group’s interest rate hedging strategy is to achieve a target fixed percentage of 75%, with 
a 15% tolerance (60% – 90%). 

The impact of movements in interest rates is managed through the use of floating rate debt and interest rate swaps. 
These are usually matched with specific loans for a period of time up to their maturity or call date. 

The Group’s main interest rate exposure is from the floating rate loans under the credit facilities. At the year end the 
percentage of the Group’s total borrowings subject to fixed interest rates (either directly or as a result of hedging) was 
91.2% (2014: 100.0%). This is temporarily outside the 60% – 90% policy range but is expected to revert to policy in the 
next 12 months. 

Interest rate swaps 
The Group’s interest rate swaps switch interest from floating rates to fixed rates. The Group’s interest rate swap portfolio 
is summarised as follows: 

Interest rate swaps 

Notional
£m 

125.0

Rate
%

Maturity

1.050 – 1.715

October 2015 to October 2016

The notional principal amount of interest rate swaps at 29 August 2015 was £125.0 million (2014: £200.0 million). The net 
gains and losses on these swaps, which are deferred in equity, will reverse through interest in the income statement over 
the life of the swaps. During the financial year a loss of £1.6 million (2014: £2.7 million) was reclassified and reported in 
the income statement in respect of interest rate swaps. 

Debenhams plc Annual Report & Accounts 2015 121 
121

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

21 Financial risk management continued 
Borrowings and cash and cash equivalents 
The interest rate profiles of borrowings after taking account of interest rate swaps, swapped from floating to fixed rates, 
used to manage interest were as follows: 

Borrowings 
Sterling1 

29 August 2015

30 August 2014

Fixed  
£m 

Floating
£m

Total
£m

Fixed 
£m

Floating 
£m 

Total
£m

(328.2) 

(28.3)

(356.5)

(431.5)

– 

(431.5)

1  Unamortised debt issue costs of £5.3 million (2014: £7.5 million) are excluded from the borrowings above. 

Fixed sterling borrowings comprise the hedged portion of the debt facility of £125.0 million (2014: £200.0 million), senior 
notes of £200.0 million (2014: £225.0 million) and finance lease liabilities of £3.2 million (2014: £6.5 million) at 29 August 
2015. The weighted average interest rate on the fixed rate borrowings as at 29 August 2015 was 4.5% (2014: 4.4%), 
with the weighted average time for which rates are fixed being 4.0 years (2014: 4.3 years). Floating rate borrowings 
are interest bearing at interest rates based on LIBOR. Cash deposits are interest bearing at rates based on LIBID 
or relevant base rates. Non-interest bearing cash refers to cash in stores or in transit. 

Floating rate borrowings have been classified as fixed if there were derivative financial instruments hedging the floating 
rate interest. 

The interest rate profiles of cash and cash equivalents were as follows: 

29 August 2015

30 August 2014

Financial assets 

Sterling 

Euro 

US dollar 

Danish krone 

Chinese yuan 

Other 

Total financial assets 

Floating  
£m 

Non-interest 
bearing
£m

– 

0.1 

– 

– 

– 

1.6 

1.7 

25.3

3.3

0.9

–

–

1.5

31.0

Total
£m

25.3

3.4

0.9

–

–

3.1

32.7

Floating 
£m

Non-interest 
bearing 
£m 

28.5

0.1

0.6

1.2

0.1

0.1

30.6

29.4 

2.7 

0.7 

– 

– 

1.0 

33.8 

Total
£m

57.9

2.8

1.3

1.2

0.1

1.1

64.4

v) Other price risk 
The Group is exposed to price risk arising from equity investments. 

The sensitivity analysis below has been determined based on the exposure to equity price risk at the reporting date. 
At the year end, if the market value of equity investments had been 10% higher/lower, when all other variables were 
held constant then: 

• Net profit would have been unaffected as the equity investments were classified as available-for-sale investments 
• Other reserves would decrease/increase by £0.2 million (2014: £0.4 million) for the Group as a result of the changes 

in the fair value of available-for-sale investments 

The above movement in rates is considered to represent reasonable possible changes. Other larger or smaller changes 
are also possible. 

b) Capital management  
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, 
provide returns for shareholders and benefits to other stakeholders and maintain a structure to optimise the cost 
of capital. The Group defines capital as debt and equity. 

In order to maintain or adjust the capital structure, the Group may consider the amount of dividend paid to 
shareholders, the return of capital to shareholders, the issue or sale of shares or the sale of assets to reduce debt. 

122 Debenhams plc Annual Report & Accounts 2015 
122

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
 
 
The Group routinely monitors its capital and liquidity requirements through leverage ratios consistent with industry-wide 
borrowing standards, maintaining suitable headroom to the bank facility fixed charge, senior notes and leverage 
covenants together with credit market requirements to ensure that financing requirements continue to be serviceable. 

c) Fair value estimates 
The fair value of interest rate swaps is calculated as the present value of the estimated future cash flows. The fair value 
of forward currency contracts has been determined based on discounted market forward currency exchange rates at 
the balance sheet date. 

The fair values of short-term deposits, loans and overdrafts with a maturity of less than one year are assumed to 
approximate to their book values. In the case of the Group’s loans due in more than one year, the fair value of financial 
liabilities for disclosure purposes is estimated by discounting the future contractual cash flows at the current market 
interest rates available to the Group. 

Note 22 shows the carrying value and fair value of financial assets and liabilities. 

d) Sensitivity analysis 
The Group monitors interest rate risk and foreign exchange risk by determining the effect on profit and equity of a 
range of possible changes in interest rates and foreign exchange rates. The range of sensitivities chosen, being 1% 
movement in the interest rate or 5% movement in sterling when compared to the US dollar, Euro, Chinese yuan and 
Danish krone, reflects the Group’s view of reasonably possible changes to these risk variables which existed at the 
year end. 

The table below illustrates the estimated impact on the Group as a result of market movements in interest rates in 
relation to all the Group’s financial instruments. The analysis has been produced assuming no changes in the borrowings 
and existing interest rate swaps portfolio when considering the interest rate movement. 

1% increase in interest rate 

29 August 2015 

30 August 2014

Income 
statement
loss
£m

(0.3)

Equity  
gain 
£m 

2.9 

Income 
statement 
gain 
£m 

0.3 

Equity 
gain
£m

2.3

A 1% decrease in interest rate would result in an equal and opposite change in the income statement and 
equity respectively. 

The table below illustrates the estimated impact on the Group as a result of market movements in foreign exchange 
rates in relation to all the Group’s financial instruments. 

5% weakening in sterling compared to US dollar 

5% weakening in sterling compared to Euro 

5% weakening in sterling compared to Chinese yuan 

5% weakening in sterling compared to Danish krone 

29 August 2015 

30 August 2014

Income 
statement
gain/(loss)
£m

(0.5)

0.1

(0.1)

0.9

Equity  
gain/(loss) 
£m 

18.2 

(3.1) 

2.0 

– 

Income 
statement 
gain/(loss) 
£m 

(0.4) 

0.5 

– 

0.5 

Equity
gain/(loss)
£m

20.7

(1.0)

2.2

–

A 5% strengthening in sterling compared to the US dollar, Euro, Chinese yuan or Danish krone would result in an equal 
and opposite change in the income statement and equity respectively. 

Debenhams plc Annual Report & Accounts 2015 123 
123

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

22 Financial instruments 
Financial assets and liabilities by category 
Information regarding the Group’s financial risk management policies has been disclosed in note 21. The following table 
shows the classification of the Group’s financial assets and liabilities that are measured at fair value: 

Current 

Interest rate swaps – cash flow hedges 

Forward foreign currency contracts – cash flow hedges 

Forward foreign currency contracts – held for trading 

Non-current 

Available-for-sale financial assets 

Interest rate swaps – cash flow hedges 

Forward foreign currency contracts – cash flow hedges 

29 August 2015

30 August 2014

Assets 
£m

Liabilities
£m

Assets  
£m 

Liabilities
£m

–

13.5

3.9

17.4

2.1

–

12.1

14.2

(0.2)

(0.7)

(0.4)

(1.3)

–

(0.5)

(0.6)

(1.1)

– 

1.4 

0.1 

1.5 

3.6 

0.6 

2.4 

6.6 

(0.2)

(8.4)

(2.8)

(11.4)

–

(1.2)

(1.5)

(2.7)

There were no material differences between the carrying value of cash and cash equivalents, trade and other 
receivables, trade and other payables, current borrowings and non-current borrowings and their fair values at the 
balance sheet date. 

There were no material differences between the carrying value of non-derivative financial assets and financial liabilities 
and their fair values at the balance sheet date. 

During the year, the Group cancelled £30.0 million (2014: £150.0 million) of interest rate swap contracts with a combined 
balance sheet liability value of £0.1 million (2014: £0.1 million). 

Fair value measurement 
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation 
technique: 

• Level 1 – Quoted prices (unadjusted) based on active markets for identical assets or liabilities 
• Level 2 – Inputs other than quoted prices included within level 1 that are observable for the asset or liability, 

either directly (that is, prices) or indirectly (that is, derived from prices) 

• Level 3 – Inputs for the asset or liability that are not based on observable market data 

124 Debenhams plc Annual Report & Accounts 2015 
124

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
The following table shows the Group’s financial assets and liabilities that are measured at fair value: 

Level 1 
£m 

Level 2 
£m 

Total
£m

At 29 August 2015 

Assets 

Available-for-sale financial assets 

Derivative financial instruments: 
‒  Forward foreign currency contracts held as  

cash flow hedges 

‒  Other forward foreign currency contracts 
Total assets 

Liabilities 

Derivative financial instruments: 
‒  Interest rate swaps held as cash flow hedges 
‒  Forward foreign currency contracts held as  

cash flow hedges 

‒  Other forward foreign currency contracts 
Total liabilities 

At 30 August 2014 

Assets 

Available-for-sale financial assets 

Derivative financial instruments: 
‒  Interest rate swaps held as cash flow hedges 
‒  Forward foreign currency contracts held as  

cash flow hedges 

‒  Other forward foreign currency contracts 
Total assets 

Liabilities 

Derivative financial instruments: 
‒  Interest rate swaps held as cash flow hedges 
‒  Forward foreign currency contracts held as  

cash flow hedges 

‒  Other forward foreign currency contracts 
Total liabilities 

– 

2.1

2.1 

– 

– 

2.1 

– 

– 

– 

– 

25.6 

3.9 

29.5 

(0.7) 

(1.3) 

(0.4) 

(2.4) 

Level 1 
£m 

Level 2 
£m 

3.6 

– 

– 

– 

3.6 

– 

– 

– 

– 

– 

0.6 

3.8 

0.1 

4.5 

(1.4) 

(9.9) 

(2.8) 

(14.1) 

25.6

3.9

31.6

(0.7)

(1.3)

(0.4)

(2.4)

Total
£m

3.6

0.6

3.8

0.1

8.1

(1.4)

(9.9)

(2.8)

(14.1)

The Group’s policy is to recognise transfers into and out of fair value hierarchy levels as at the date of the event or 
change in circumstances that caused the transfer. There has been no transfer of assets or liabilities between levels of 
the fair value hierarchy during the year. None of the Group’s financial assets and liabilities are classed as level 3 within 
the fair value hierarchy. 

Debenhams plc Annual Report & Accounts 2015 125 
125

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

23 Retirement benefit schemes 
Defined contribution pension schemes  
The Group operates defined contribution pension schemes for its employees. Group contributions to defined 
contribution pension schemes during the financial year were £14.7 million (2014: £14.7 million). 

Defined benefit pension schemes  
The Group also operates defined benefit type pension schemes, being the Debenhams Executive Pension Plan 
(“DEPP”) and the Debenhams Retirement Scheme (“DRS”) (together “the Group’s pension schemes”), the assets of 
which are held in separate trustee-administered funds. The Group’s pension schemes were closed to future service 
accrual from 31 October 2006. The closure to future accrual will not affect the pensions of those who have retired or 
the deferred benefits of those who have left service or opted out before 31 October 2006. 

The Group’s pension schemes are established under trust law and each has a corporate trustee that is required to run 
the schemes in accordance with the scheme’s Trust Deed and Rules and to comply with the Pensions Act 2004 and all 
relevant legislation. Responsibility for governance of the schemes lies with the trustee of each scheme. Each corporate 
trustee is a company whose directors comprise of representatives: 

• Appointed by the Group 
• Nominated by scheme members 

The chair of both corporate trustees is independent from the schemes and from the Group. 

The most recent actuarial valuation of the Group’s pension schemes was carried out at 31 March 2014 and has been 
used by KPMG LLP, a qualified independent actuary, when calculating the IAS 19 revised “Employee benefits” valuation 
at 29 August 2015. 

During June 2015, the Group agreed a recovery plan for the Group’s pension schemes, which was intended to restore 
the schemes to a fully funded position on an ongoing basis. Under that agreement, the Group agreed to contribute 
£9.5 million per annum to the pension schemes for the period from 1 April 2014 to 31 March 2022 increasing by the 
percentage increase in RPI over the year to the previous December. The agreement replaced an agreement made in 
2012 under which the Group agreed to contribute £8.9 million per annum to the pension schemes for the period from 
1 April 2012 to 31 March 2022 increasing by the percentage increase in RPI over the year to the previous December. 
Additionally during 2015, the Group agreed to continue to cover the non-investment expenses and levies of the pension 
schemes, including those payable to the Pension Protection Fund. Employees make no further contributions to the 
schemes. By funding its defined benefit pension schemes, the Group is exposed to the risk that the cost of meeting its 
obligations is higher than anticipated. This could occur for several reasons, for example: 

• Investment returns on the schemes’ assets may be lower than anticipated, especially if falls in asset values are not 

matched by similar falls in the value of the schemes’ liabilities 

• The level of price inflation may be higher than that assumed, resulting in higher payments from the schemes 
• Scheme members may live longer than assumed 
• Legislative changes could lead to an increase in the liabilities of the pension schemes 

Investment of the schemes’ assets is managed by Hewitt Risk Management Services Limited under a delegated 
consulting service agreement. As at 29 August 2015 most of the schemes’ assets were invested in a delegated 
liability fund or a delegated growth fund. 

The weighted average duration of the defined benefit obligation is 22 years (2014: 22 years). 

The major assumptions used by the actuary were: 

Inflation assumption 

General salary and wage increase 

Rate of increase in pension payments and deferred payments 

Pension increase rate 

Discount rate 

126 Debenhams plc Annual Report & Accounts 2015 
126

29 August 2015 
per annum 
% 

30 August 2014 
per annum
%

3.2 

3.2 

3.2 

3.0 

3.8 

3.1

3.1

3.1

2.9

3.9

Debenhams plc Annual Report & Accounts 2015 
 
The inflation assumption is based on the RPI rate as pension increases, both in payment and deferment within the 
schemes, are set out with reference to this measure. 

At the financial year end, the schemes’ assets were as follows: 

29 August 2015

30 August 2014

Quoted
£m

Unquoted
£m

Total
£m

Quoted 
£m 

Unquoted 
£m 

Assets 

Delegated liability fund 

Delegated growth fund 

Cash and other assets 

Total market value of assets 

Present value of 
scheme liabilities 

Net surplus/(deficit) 
in schemes 

Analysed as: 

DEPP scheme surplus 

DRS scheme surplus/(deficit) 

158.4

473.2

8.1

639.7

–

156.1

–

156.1

158.4

629.3

8.1

795.8

(769.6)

26.2

13.1

13.1

144.5 

450.8 

3.1 

598.4 

– 

150.0 

– 

150.0 

Total
£m

144.5

600.8

3.1

748.4

(750.8)

(2.4)

6.9

(9.3)

At 29 August 2015, 80.4% (2014: 80.0%) of investments were quoted on a recognised stock exchange or held in cash or 
assets readily convertible to cash and are therefore considered to be liquid. 

The current life expectancies of a pensioner retiring aged 65 underlying the mortality tables for each of the schemes 
above are as follows: 

Debenhams Retirement Scheme 

Member currently aged 65 

Member aged 65 in 15 years 

Debenhams Executive Pension Plan 

Member currently aged 65  

Member aged 65 in 15 years  

29 August 2015 

30 August 2014

Years 
Female 

24.3 

25.7 

Years  
Male 

22.5 

23.5 

Years
Female

24.4

25.6

29 August 2015 

30 August 2014

Years 
Female 

26.2 

27.6 

Years  
Male 

24.6 

25.5 

Years
Female

25.9

27.0

Years 
Male

22.0

23.4

Years 
Male

24.1

25.4

Debenhams plc Annual Report & Accounts 2015 127 
127

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

23 Retirement benefit schemes continued 
Changes in the present value of the defined benefit obligations are as follows: 

Present value of obligations at start of the financial year 

Current service cost (including expenses) 

Interest cost on the defined benefit liability 

Benefit payments from plan assets 

Settlements 

Remeasurements: 
‒  Losses from changes in financial assumptions 
‒  Losses/(gains) from changes in demographic assumptions 
‒  Experience gains 
Present value of obligations at end of the financial year  

Changes in the fair value of plan assets are as follows: 

Fair value of pension scheme assets at start of the financial year 

Interest income on plan assets 

Benefit payments from plan assets 

Company contributions 

Settlements 

Remeasurements:  
‒  Return on plan assets, excluding amounts included in finance costs 
Fair value of pension scheme assets at end of the financial year  

Movement in the net surplus/(deficit) during the financial year is as follows: 

Net deficit in the schemes at start of the financial year 

Movement in the financial year: 
‒  Company contributions 
‒  Settlements 
‒  Current service cost (including expenses) 
‒  Net interest on net defined benefit liability 
‒  Remeasurements of pension schemes 
Net surplus/(deficit) in the schemes at end of the financial year 

29 August  
2015 
£m 

30 August
2014
£m

750.8 

1.5 

28.6 

(27.1) 

(10.0) 

34.8 

2.8 

(11.8) 

769.6 

693.6

1.4

31.4

(20.4)

–

64.2

(13.0)

(6.4)

750.8

29 August  
2015 
£m 

30 August
2014
£m

748.4 

28.7 

(27.1) 

11.1 

(8.9) 

43.6 

795.8 

673.6

30.8

(20.4)

10.8

–

53.6

748.4

29 August  
2015 
£m 

30 August
2014
£m

(2.4) 

(20.0)

11.1 

1.1 

(1.5) 

0.1 

17.8 

26.2 

10.8

–

(1.4)

(0.6)

8.8

(2.4)

During the financial year ended 29 August 2015, DRS members were given the opportunity to take a trivial commutation 
payment. The result of this exercise was the recognition of a settlement credit of £1.1 million. 

128 Debenhams plc Annual Report & Accounts 2015 
128

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
The table below illustrates the estimated impact on the schemes’ liabilities as a result of movements in the principal 
assumptions used to measure those liabilities. 

Increase in schemes’ liabilities arising from a 0.5% increase in inflation 

Increase in schemes’ liabilities arising from a 0.5% reduction in the discount rate 

Increase in schemes’ liabilities arising from a one year increase in life expectancy 

29 August  
2015 
£m 

30 August
2014
£m

85.4 

93.1 

20.6 

58.5

70.7

23.1

A 0.5% reduction in the inflation assumption, a 0.5% increase in the discount rate assumption and a one year reduction 
in the life expectancy assumption would result in an equal and opposite change in the schemes’ liabilities. 

The above sensitivity analyses are based on a change in an assumption while holding all other assumptions constant. 
In practice, this is unlikely to occur, and changes in some of the assumptions may be accumulated. When calculating 
the sensitivity of the schemes’ liabilities to significant actuarial assumptions the same method has been applied as 
when calculating the retirement benefit surplus/obligations recognised within the balance sheet. 

The contributions expected to be paid during the financial year ending 3 September 2016 amount to £11.2 million. 

24 Deferred tax assets and liabilities 
Deferred tax is calculated in full on temporary differences under the liability method using a tax rate of 20.0% for the 
UK differences (2014: 20.0%). Local tax rates have been used for overseas differences. 

Non-current 

Deferred tax assets  

Deferred tax liabilities 

Deferred tax expected to be reversed within 12 months of the balance sheet date: 

Deferred tax assets  

Deferred tax liabilities 

29 August  
2015 
£m 

30 August
2014
£m

20.8 

(54.8) 

(34.0) 

51.0

(53.4)

(2.4)

29 August  
2015 
£m 

30 August
2014
£m

3.3 

(4.9) 

(1.6) 

2.8

(1.9)

0.9

Deferred tax assets have been recognised in respect of temporary differences giving rise to deferred tax assets because 
it is probable that these assets will be recovered. 

Debenhams plc Annual Report & Accounts 2015 129 
129

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

24 Deferred tax assets and liabilities continued 
The movement on the deferred tax account is as shown below: 

Assets 

At 31 August 2013 

(Charged)/credited to the income statement 

Transfer from deferred tax liabilities 
Prior year adjustment to the income 
statement 

Credited/(charged) to the statement of 
comprehensive income 

At 30 August 2014 

Charged to the income statement 

Transfer from deferred tax liabilities 
Prior year adjustment to the income 
statement 

Exchange differences charged to the 
statement of comprehensive income 

At 29 August 2015 

Developers’ 
contributions 
received 
£m

29.9

(11.7)

–

–

–

18.2

(3.6)

–

(0.4)

–

14.2

Fair value
losses
£m

Other
provisions
£m

Retirement 
benefit 
obligation 
£m 

1.0

–

(2.0)

–

3.0

2.0

–

(2.0)

–

–

–

33.5

(3.1)

–

(0.1)

–

30.3

(23.3)

–

–

(0.4)

6.6

4.9 

0.4 

(0.9) 

– 

(3.9) 

0.5 

– 

(0.5) 

– 

– 

– 

Liabilities 

At 31 August 2013 
Credited/(charged) to the income statement 

Transfer to deferred tax assets 
Result of the change in the standard rate of corporation tax 
credited to the income statement 

At 30 August 2014 

Credited/(charged) to the income statement 

Transfer to deferred tax assets 

Prior year adjustment to the income statement 

Charged to the statement of comprehensive income 

At 29 August 2015 

Accelerated
 tax
 depreciation
£m

Fair value
 gains
£m

Retirement 
benefit 
 surplus 
£m 

(56.3)
1.9

–

1.0

(53.4)

7.6

–

0.6

–

(45.2)

(1.9)
(0.1)

2.0

–

–

(0.1)

2.0

–

(6.3)

(4.4)

(0.9) 
– 

0.9 

– 

– 

0.1 

0.5 

– 

(5.8) 

(5.2) 

Total
£m

69.3

(14.4)

(2.9)

(0.1)

(0.9)

51.0

(26.9)

(2.5)

(0.4)

(0.4)

20.8

Total
£m

(59.1)
1.8

2.9

1.0

(53.4)

7.6

2.5

0.6

(12.1)

(54.8)

Within other provisions is a deferred tax asset of £4.2 million (2014: £5.2 million) in relation to overseas operations which 
has been recognised. In addition to this there is an unrecognised deferred tax asset of £1.0 million (2014: £2.6 million) 
relating to operations in the Republic of Ireland. 

130 Debenhams plc Annual Report & Accounts 2015 
130

Debenhams plc Annual Report & Accounts 2015 
 
 
25 Other non-current liabilities 

Property lease incentives received 

Other non-current liabilities 

Total other non-current liabilities 

29 August  
2015 
£m 

30 August
2014
£m

340.6 

– 

340.6 

331.7

1.0

332.7

Property lease incentives received from landlords either through developers’ contributions or rent-free periods are 
recognised as non-current liabilities and are credited to the income statement on a straight line basis over the term of 
the relevant lease. Property lease incentives received also relate to the spreading of the charges in respect of leases with 
fixed annual increments in rent (escalating rent clauses) over the term of the relevant lease. 

26 Provisions  

At 30 August 2014 

Charged to the income statement 

Unused amounts reversed in the financial year 

Utilised during the financial year 

At 29 August 2015 

Provisions have been analysed between current and non-current as follows: 

Current  

Non-current 

Promotional 
 activities 
£m 

Other 
 provisions 
£m 

6.0 

19.2 

– 

(18.8) 

6.4 

1.1 

– 

(1.1) 

– 

– 

Total
£m

7.1

19.2

(1.1)

(18.8)

6.4

29 August  
2015 
£m 

30 August
2014
£m

6.4 

– 

6.4 

6.0

1.1

7.1

Promotional activities provision 
Provisions for promotional activities represent deferred income relating to an internal cosmetics loyalty scheme, 
cardholder loyalty scheme and the reward scheme in the Republic of Ireland and they are expected to be utilised 
during the next 12 months. 

Other provisions 
The Group’s other provisions related to dilapidations on a property which are no longer required. 

27 Share capital and reserves 

29 August 2015 

£ 

Number 

30 August 2014

£ 

Number

Issued and fully paid – ordinary shares of £0.0001 each 

At start of year 

128,684 1,286,843,441 

128,684  1,286,843,441

Allotted under share option schemes 

1

9,099 

– 

–

At end of year 

128,685 1,286,852,540 

128,684  1,286,843,441

No shares were purchased by the Company and transferred to treasury during the financial year ended 29 August 2015 
(2014: 14,351,525 shares). 

Debenhams plc Annual Report & Accounts 2015 131 
131

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

27 Share capital and reserves continued 
Employee share trust – interest in share capital 
The number of ordinary shares in the Company held by the Debenhams Retail Employee Trust 2004 (“DRET”) was 
as follows: 

Debenhams Retail Employee Trust 2004  

29 August 
2015 
 Ordinary 
shares 
 Number 

273,537 

30 August
2014
 Ordinary 
shares
 Number

473,537

The market value of the shares on 29 August 2015 was £0.2 million for the DRET (2014: £0.3 million). The cost of the 
shares held at the year end is £0.2 million (2014: £0.4 million). 

Merger reserve 
The merger reserve of £1,200.9 million exists as a result of the 2005 Group reconstruction. 

Reverse acquisition reserve 
The reverse acquisition reserve exists as a result of the method of accounting for the 2005 Group reconstruction.  

Hedging reserve 
The hedging reserve represents the change in fair value of all interest rate swaps and forward foreign currency contracts 
which have been designated as cash flow hedges. The effective portion of the changes in fair value of derivatives that 
are designated and qualify as cash flow hedges is recognised in equity. The gain or loss relating to the ineffective 
portion is recognised immediately in the relevant line of the income statement which will be affected by the underlying 
hedged item. 

Other reserves 
The other reserves represent the change in fair value in respect of the Group’s available-for-sale investments (note 15) 
and exchange differences arising as part of a reporting entity’s net investment in a foreign operation. Other reserves 
may be analysed as follows: 

At 31 August 2013 

Currency translation differences 

Change in the fair value of available-for-sale investments 

At 30 August 2014 

Currency translation differences 

Currency translation differences - taxation 

Change in the fair value of available-for-sale investments 

Change in 
 fair value 
 of available- 
 for-sale 
investments 
£m 

Translation 
reserve
£m

(4.6)

(4.2)

–

(8.8)

(5.2)

(0.4)

–

(3.1) 

– 

2.5 

(0.6) 

– 
– 
(1.5) 

Total
£m

(7.7)

(4.2)

2.5

(9.4)

(5.2)

(0.4)

(1.5)

At 29 August 2015 

(14.4)

(2.1) 

(16.5)

132 Debenhams plc Annual Report & Accounts 2015 
132

Debenhams plc Annual Report & Accounts 2015 
 
 
28 Share-based payments 
The total charge/(credit) to operating profit relates to the following equity settled schemes: 

Performance Share Plan (“PSP”) 

Share Incentive Plan (“SIP”) 

Deferred Bonus Matching Plan (“DBMP”) 

Charge/(credit) for the financial year  

29 August  
2015 
£m 

30 August
2014
£m

1.1 

– 

– 

1.1 

(1.8)

0.1

(0.1)

(1.8)

The following table reconciles the movement in shares awarded under the Company share schemes and the weighted 
average exercise price (“WAEP”) for the ESOP scheme. Grants under the PSP, SIP and DBMP all comprise a right to 
acquire shares for no or nominal consideration. 

Outstanding at 31 August 2013  

Exercised 

Lapsed 

Forfeited 

Outstanding at 30 August 2014 

Granted 

Exercised 

Lapsed 

Forfeited 

Outstanding at 29 August 2015 

Exercisable 

At 29 August 2015 

At 30 August 2014 

Weighted average remaining 
contractual life (years) 

At 29 August 2015 

At 30 August 2014 

DBMP 
Number

569,679

(384,492)

(185,187)

–

–

–

–

–

–

–

–

–

–

–

SIP 
Number

PSP  
Number 

200,000

9,734,625 

–

–

–

200,000

–

– 

– 

(1,081,969) 

8,652,656 

9,125,758 

(200,000)

(1,032,093) 

(3,641,713) 

(269,478) 

ESOP 

Number 

688,266 

(44,616) 

– 

– 

643,650 

– 

– 

– 

– 

WAEP 
Pence

85.5

85.5

N/A

N/A

85.5

N/A

N/A

N/A

N/A

12,835,130 

643,650 

85.5

– 

– 

– 

– 

643,650 

643,650 

85.5

85.5

4.25 

5.25 

–

–

–

–

–

–

–

a) Performance Share Plan  
The PSP allows the Company to grant awards of shares to senior management. An award under the PSP will normally 
vest on the third anniversary of date of grant and must be exercised within six months of vesting. No payment is 
required for the grant of an award. An award under the PSP comprises a right to receive free shares or a nil cost option 
with performance conditions attached. 

i) Awards granted on 1 November 2011 and 1 May 2012 
The vesting of the shares granted under these awards was dependent upon the growth of both EPS and Return on 
Capital Employed (“ROCE”).  

75% of the awards were based upon EPS growth. Where growth was less than 6% per annum over the three year period, 
this element of the awards would lapse. Where growth was 6% per annum, 30% of the shares awarded would vest; where 
growth was 12% per annum, the EPS element of the awards would vest in full. Between these two points, awards would 
vest on a straight line basis between 30% and 100%. 

The EPS element of the awards granted on 1 November 2011 and 1 May 2012 lapsed during the current year as the 
performance conditions associated with these awards were not met. 

Debenhams plc Annual Report & Accounts 2015 133 
133

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

28 Share-based payments continued 
The remaining 25% of the awards were dependent upon ROCE. If average ROCE was below the cost of capital over the 
three year period, this element of the awards would lapse. If average ROCE was equal to the cost of capital over the 
three year period, then 30% of the shares awarded would vest. If average ROCE was equal to the cost of capital plus 5% 
then the ROCE element of the awards would vest in full. Between these two points, awards would vest on a straight line 
basis between 30% and 100%. 

During the year ended 29 August 2015, 22% of the awards granted on 1 November 2011 and 1 May 2012 vested as the 
performance conditions associated with the ROCE element were met in part. The weighted average share price at the 
date of exercises for PSP awards exercised during the year was 66.7 pence. 

ii) Awards granted on 1 November 2012 and 1 May 2013 
The vesting of the shares granted under these awards is dependent upon the growth of both EPS and ROCE.  

75% of the awards is based upon EPS growth. Where growth is less than 6% per annum over the three year period, 
this element of the awards lapses. Where growth is 6% per annum, 30% of the shares awarded vest; where growth is 
12% per annum, the EPS element of the awards vests in full. Between these two points, awards vest on a straight line 
basis between 30% and 100%. 

The remaining 25% of the awards is dependent upon ROCE. If average ROCE is below the cost of capital plus 1% over 
the three year period, this element of the awards lapses. If average ROCE is equal to the cost of capital plus 1% over 
the three year period, then 30% of the shares awarded vests. If average ROCE is equal to the cost of capital plus 5% 
then the ROCE element of the awards vests in full. Between these two points, awards vest on a straight line basis 
between 30% and 100%. 

iii) Awards granted on 1 November 2014 and 1 May 2015 
The vesting of the shares granted under these awards is dependent upon a combination of EPS growth and strategic 
measures with the strategic measures being subject to meeting a ROCE underpin. 

70% of the awards is based upon EPS growth. Where growth is less than 3% per annum over the performance period, 
this element of the awards lapses. Where growth is 3% per annum, 25% of the shares awarded vest. Where growth is 
10% per annum, the EPS element of the awards vests in full. Between these two points, awards vest on a straight line 
basis between 25% and 100%. 

The remaining 30% of the awards is dependent upon the performance of the four strategic measures (each with a 
maximum vesting of 7.5%). The strategic measures are: gross margin improvement, online EBITDA growth, UK GTV 
and International EBITDA growth. Each strategic measure is subject to a single performance test at the end of the 
performance period which will result in either vesting at 0% or in full (7.5%) of the award. If the Group’s ROCE at the 
end of the applicable performance period is not greater than ROCE at the start of the applicable performance period 
the 30% of the awards subject to the strategic measures will not vest. 

In accordance with IFRS 2 “Share-based payments”, the vesting conditions attached to the PSP are classified as non-
market conditions and therefore the shares have been fair valued at face value with a discount to take into account the 
non-entitlement to dividends in the vesting period where relevant. The fair value of these PSP awards is calculated 
based on the Black-Scholes model assuming the inputs in the table below: 

Grant date 

Number of shares under award 

Expected term (years) 

Share price at grant (pence) 

Exercise price (pence) 

Risk-free rate 

Expected volatility 

Expected dividend yield 

Fair value of award (pence) 

1 May  
2015 

1 November 
2014

1,017,556 

8,108,202

3.0 

88.8 

– 

0.0% 

3.0

64.8

–

0.0%

100.0% 

100.0%

3.8% 

79.2 

5.2%

55.4

Volatility is a measure of the amount by which the Company’s share price is expected to fluctuate in the period. Where 
volatility has been used in the calculation of the fair value of the award, it has been estimated by using the most recent 
historical share price volatility which is commensurate with the expected term of the option taking into account its 
contractual life. 

134 Debenhams plc Annual Report & Accounts 2015 
134

Debenhams plc Annual Report & Accounts 2015 
b) Executive Share Option Plan  
The ESOP allows the Company to grant options to acquire shares to eligible employees. These options will normally 
become exercisable following a three year performance period, only if and to the extent that the performance 
conditions to which they are subject have been satisfied. Once the options have vested, the employees have a 
seven year period in which to exercise. Options are granted with an exercise price equal to the middle market value 
of the shares on the day immediately preceding the date of grant. The options granted on 24 November 2009 
became exercisable in full based on ROCE performance exceeding the cost of capital by 7.8% during the applicable 
performance period. There are no unvested options under this plan. The weighted average share price at the date 
of exercise for ESOP share options exercised during the year ended 30 August 2014 was 103.1 pence. The rules of this 
plan will expire in 2016. The Company is not seeking shareholder approval to renew the plan. 

c) Share Incentive Plan  
The SIP allows the Company to grant options to key senior managers below board level, whom the Company wishes to 
retain and incentivise in the short to medium term. Once the options have vested the employee has six months in which 
to exercise. There are no unvested options under this plan. 

Options granted on 6 December 2012 
The options granted on 6 December 2012 over 200,000 shares vested on 6 December 2014. The weighted average share 
price at the date of exercise for SIP share options exercised during the year was 72.1 pence. 

d) Deferred Bonus Matching Plan  
The DBMP allows the Company to invite eligible employees to invest up to 100% of their net annual bonus earned into 
shares (“invested shares”). If the participant remains in service for three years and retains the beneficial ownership of all 
the invested shares, s/he will, subject to the satisfaction of certain performance conditions, be entitled to a matching 
share award equal to the amount of the pre-tax bonus that has been invested. Once the options have vested they are 
released to the employee within one month of the vesting date. There are no unvested options under this plan. The 
rules of this plan will expire in 2016. The Company is not seeking shareholder approval to renew the plan. 

29 Operating lease commitments 

The future aggregate minimum lease payments under 
non-cancellable operating leases are as follows: 

Within one year 

Later than one year and not later than five years 

Later than five years and not later than ten years 

Later than ten years and not later than 20 years 

Later than 20 years 

29 August 2015 

30 August 2014

Land and 
buildings 
£m

Other 
£m 

Land and 
buildings  
£m 

Other
£m

206.5

850.9

1,023.7

1,579.5

1,052.7

4,713.3

1.7 

2.0 

– 

– 

– 

3.7 

200.2 

843.6 

1,038.8 

1,699.3 

1,143.9 

4,925.8 

1.8

3.0

–

–

–

4.8

The Group leases department stores, warehouses and offices under non-cancellable operating leases. The leases 
have various terms including escalating rent and contingent turnover rent clauses and renewal rights. The Group 
has pre-emption rights over a number of properties, which provides the Group with the right of first refusal to purchase 
the property in the event the landlord chooses to sell. The option price payable for the property in each instance is 
referenced to current market value prevailing at the point of pre-emption. The Group also leases vehicles and fixtures 
and equipment under non-cancellable operating leases. 

Debenhams plc Annual Report & Accounts 2015 135 
135

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED
CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

30 Cash generated from operations 

Profit before taxation 

Depreciation (note 14)  

Amortisation (note 13)  

Loss on disposal of property, plant and equipment 

Share-based payment charge/(credit) (note 28)  

Fair value gains on derivative instruments 

Net movements in provisions (note 26)  

Finance income  

Finance costs  

Pension current service cost 

Cash contributions to pension schemes (note 23) 

Net movement in other long-term receivables 

Net movement in other non-current liabilities 

Changes in working capital 

Decrease in inventories  

(Increase)/decrease in trade and other receivables 

Decrease in trade and other payables 

Cash generated from operations 

29 August  
2015 
£m 

30 August
2014
£m

113.5 

87.7 

16.5 

0.3 

1.1 

(4.4) 

(0.7) 

(0.2) 

20.8 

0.4 

(11.1) 

(0.5) 

7.9 

14.3 

(3.9) 

(5.4) 

236.3 

105.8

87.5

13.3

1.4

(1.8)

(1.1)

0.4

(0.6)

23.4

1.4

(10.8)

0.2

10.6

12.4

2.8

(4.4)

240.5

In the cash flow statement, proceeds from the disposal of property, plant and equipment comprise: 

Net book value  

Loss on disposal of property, plant and equipment (note 6)  

Cash proceeds from the disposal of property, plant and equipment  

Non-cash transactions 
Other non-cash movements comprise: 

Amortisation of issue costs relating to term loan and revolving credit facilities 

Amortisation of issue costs relating to senior notes 

Write-off of unamortised issue costs relating to cancelled credit facilities 

Non-cash movements associated with term loan facility and senior notes  

Non-cash movements associated with finance lease obligations 

Foreign exchange losses 

Non-cash transactions 

29 August  
2015 
£m 

30 August
2014
£m

0.5 

(0.3) 

0.2 

1.4

(1.4)

–

29 August  
2015 
£m 

30 August
2014
£m

1.0 

0.6 

0.4 

(0.6) 

– 

(0.1) 

1.3 

1.9

0.1

4.5

1.2

3.8
–

11.5

136 Debenhams plc Annual Report & Accounts 2015 
136

Debenhams plc Annual Report & Accounts 2015 
 
 
 
31 Analysis of changes in net debt 

Analysis of net debt 

Cash and cash equivalents  

Bank overdrafts 

Net cash and cash equivalents 

Debt due within one year 

Debt due after one year 

Finance lease obligations due within one year 

Finance lease obligations due after one year 

30 August 
2014
£m

Cash flow 
£m 

Non-cash 
 movements 
£m 

29 August
2015
£m

64.4

–

64.4

(198.8)

(220.6)

(3.3)

(3.2)

(361.5)

(31.6) 

(18.3) 

(49.9) 

65.0 

24.6 

3.3 

– 

43.0 

(0.1) 

– 

(0.1) 

(0.4) 

(0.8) 

(2.9) 

2.9 

(1.3) 

32.7

(18.3)

14.4

(134.2)

(196.8)

(2.9)

(0.3)

(319.8)

32 Contingent liabilities 
The Group is subject to litigation from time to time as a result of its activities. The Group establishes provisions in 
connection with litigation where it has a present legal or constructive obligation as a result of past events and where 
it is more likely than not an outflow of resources will be required to settle the obligation and the amount can be 
reliably estimated.  

There are a number of contingent liabilities that arise in the normal course of business which if realised are not expected 
to result in a material liability to the Group. 

33 Principal subsidiary undertakings 
The principal subsidiary undertakings of Debenhams plc at 29 August 2015 were as follows: 

Company 

Debenhams Retail plc 
Debenhams Group Holdings Limited* 

Debenhams Retail (Ireland) Limited 
Aktieselskabet Th. Wessel & Vett 
Magasin du Nord 

Debenhams Properties Limited 

Debenhams Hong Kong Limited 

Share of issued 
ordinary share capital 
and voting rights

100%
100%

100%

100%

100%

Country of 
incorporation

UK
UK
Republic of 
Ireland

Country of 
registration 

England 
England 
Republic of 
Ireland 

Activity

Multi-channel retailing
Holding company

Multi-channel retailing

Denmark

UK

Denmark 

England 

Multi-channel retailing

Property investment

100% Hong Kong

Hong Kong 

Sourcing of goods

* Denotes investments held by the Company. All other investments are held by subsidiary undertakings. 

Unless otherwise stated all of these operate predominantly in the UK. All subsidiary companies are consolidated. A full 
list of subsidiary and other associated undertakings as at 29 August 2015 is shown in note 4 to the Debenhams plc 
Company financial statements. 

Debenhams plc Annual Report & Accounts 2015 137 
137

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
FIVE YEAR RECORD INCOME STATEMENTS
FIVE YEAR RECORD INCOME STATEMENTS 

Gross transaction value 

Revenue 

Cost of sales 

Gross profit 

Distribution costs 

Administrative expenses 

Operating profit 

Net recurring finance costs 

Non-recurring finance costs 

Profit before taxation 

Taxation 

52 weeks
2015
£m

2,860.1

2,322.7

52 weeks
2014
£m

2,823.9

2,312.7

52 weeks
2013
£m

2,776.8

2,282.2

52 weeks 
2012* 
£m 

2,708.0 

2,229.8 

53 weeks
2011*
£m

2,679.3

2,209.8

(2,023.5)

(2,033.4)

(1,982.6)

(1,927.5) 

(1,913.1)

299.2

(111.1)

(54.0)

134.1

(20.6)

–

113.5

(20.0)

279.3

(98.5)

(52.2)

128.6

(18.3)

(4.5)

105.8

(18.6)

299.6

(97.5)

(46.7)

155.4

(16.4)

–

139.0

(23.1)

302.3 

(81.0) 

(46.3) 

175.0 

(16.7) 

– 

158.3 

(33.0) 

296.7

(70.2)

(42.8)

183.7

(23.4)

–

160.3

(43.1)

Profit for the financial year attributable to 
owners of the parent 

*  Prior to the application of IAS 19 revised “Employee benefits”. 

93.5

87.2

115.9

125.3 

117.2

138 Debenhams plc Annual Report & Accounts 2015 
138

Debenhams plc Annual Report & Accounts 2015 
 
 
 
FIVE YEAR RECORD BALANCE SHEETS
FIVE YEAR RECORD BALANCE SHEETS 

Assets 

Non-current assets 

Intangible assets 

Property, plant and equipment 

Financial assets 

Trade and other receivables 

Retirement benefit surplus 

Deferred tax assets 

Total non-current assets 

Net current liabilities 
Non-current liabilities 

Net assets 

Shareholders’ equity 

Share capital 

Share premium account 

Other reserves 

Retained earnings/(accumulated losses) 

Total equity 

2015
£m

2014
£m

2013 
£m 

2012 
£m 

2011
£m

931.5

675.3

14.2

14.9

26.2

20.8

892.8

689.2

6.6

15.6

6.9

51.0

876.5 

692.1 

3.0 

16.8 

4.6 

69.3 

864.9 

661.6 

2.7 

19.3 

– 

83.2 

858.1

634.6

4.0

18.3

3.9

75.7

1,682.9

1,662.1

1,662.3 

1,631.7 

1,594.6

(236.0)
(593.6)

853.3

0.1

682.9

2.4

167.9

853.3

(271.7)
(623.0)

767.4

0.1

682.9

(16.3)

100.7

767.4

(271.4) 
(646.5) 

744.4 

0.1 

682.9 

(3.5) 

64.9 

744.4 

(267.5) 
(703.2) 

661.0 

0.1 

682.9 

(12.1) 

(9.9) 

661.0 

(292.0)
(643.0)

659.6

0.1

682.9

(8.3)

(15.1)

659.6

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

1
-
3
7

G
o
v
e
r
n
a
n
c
e

3
8
-
5
8

Debenhams plc Annual Report & Accounts 2015 139 
139

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITORS’ REPORT TO THE 
INDEPENDENT AUDITORS’ REPORT TO THE 
MEMBERS OF DEBENHAMS PLC (COMPANY)
MEMBERS OF DEBENHAMS PLC (COMPANY) 

Report on the Company financial statements 
Our opinion 
In our opinion, Debenhams plc’s Company financial statements (the “financial statements”): 

• Give a true and fair view of the state of the Company’s affairs as at 29 August 2015; 
• Have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and 
• Have been prepared in accordance with the requirements of the Companies Act 2006. 

What we have audited 
The financial statements, included within the annual report and accounts (the “annual report”) comprise: 

• The Company balance sheet as at 29 August 2015; and 
• The notes to the financial statements, which include a summary of significant accounting policies and other 

explanatory information. 

Certain required disclosures have been presented elsewhere in the annual report, rather than in the notes to the 
financial statements. These are cross-referenced from the financial statements and are identified as audited. 

The financial reporting framework that has been applied in the preparation of the financial statements is applicable law 
and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice). 

Other required reporting 
Consistency of other information 
Companies Act 2006 opinion 
In our opinion, the information given in the strategic report and the directors’ report for the financial year for which 
the financial statements are prepared is consistent with the financial statements. 

ISAs (UK & Ireland) reporting 
Under International Standards on Auditing (UK & Ireland) (“IASs (UK & Ireland)”) we are required to report to you if, 
in our opinion, information in the annual report is: 

• Materially inconsistent with the information in the audited financial statements; or 
• Apparently materially incorrect based on, or materially inconsistent with, our knowledge of the Company acquired  

in the course of performing our audit; or 

• Is otherwise misleading. 

We have no exceptions to report arising from this responsibility. 

Adequacy of accounting records and information and explanations received 
Under the Companies Act 2006 we are required to report to you if, in our opinion: 

• We have not received all the information and explanations we require for our audit; or 
• Adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been 

received from branches not visited by us; or 

• The financial statements and the part of the directors’ remuneration report to be audited are not in agreement with 

the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Directors’ remuneration 
Directors’ remuneration report – Companies Act 2006 opinion 
In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance  
with the Companies Act 2006. 

Other Companies Act 2006 reporting 
Under the Companies Act 2006 we are required to report to you if, in our opinion, certain disclosures of directors’ 
remuneration specified by law are not made. We have no exceptions to report arising from this responsibility.  

140 Debenhams plc Annual Report & Accounts 2015 
140

Debenhams plc Annual Report & Accounts 2015 
 
 
S
t
r
a
t
e
g

Responsibilities for the financial statements and the audit 
Our responsibilities and those of the directors 
As explained more fully in the statement of directors’ responsibilities set out on page 85, the directors are responsible 
for the preparation of the financial statements and for being satisfied that they give a true and fair view. 

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law 
and ISAs (UK & Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards 
for Auditors. 

This report, including the opinions, has been prepared for and only for the Company’s members as a body in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any other purpose or to any other person to whom this report 
is shown or into whose hands it may come save where expressly agreed by our prior consent in writing. 

What an audit of financial statements involves 
We conducted our audit in accordance with ISAs (UK & Ireland). An audit involves obtaining evidence about the 
amounts and disclosures in the financial statements sufficient to give reasonable assurance that the financial statements 
are free from material misstatement, whether caused by fraud or error. This includes an assessment of:  

• Whether the accounting policies are appropriate to the Company’s circumstances and have been consistently applied 

and adequately disclosed; 

• The reasonableness of significant accounting estimates made by the directors; and  
• The overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the directors’ judgements against available evidence, forming 
our own judgements, and evaluating the disclosures in the financial statements. 

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary 
to provide a reasonable basis for us to draw conclusions. We obtain audit evidence through testing the effectiveness 
of controls, substantive procedures or a combination of both.  

In addition, we read all the financial and non-financial information in the annual report to identify material 
inconsistencies with the audited financial statements and to identify any information that is apparently materially 
incorrect based on, or materially inconsistent with, the knowledge acquired by us in the course of performing the 
audit. If we become aware of any apparent material misstatements or inconsistencies we consider the implications 
for our report. 

Other matter 
We have reported separately on the Group financial statements of Debenhams plc for the year ended 29 August 2015. 

JOHN ELLIS (SENIOR STATUTORY AUDITOR) 
FOR AND ON BEHALF OF PRICEWATERHOUSECOOPERS LLP 
CHARTERED ACCOUNTANTS AND STATUTORY AUDITORS 
LONDON 
22 OCTOBER 2015 

Debenhams plc Annual Report & Accounts 2015 141 
141

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
COMPANY BALANCE SHEET
COMPANY BALANCE SHEET 
Company number 5448421
Company number 5448421 

As at 29 August 2015
As at 29 August 2015 

Fixed assets 
Investments  

Derivative financial instruments 

Current assets 

Debtors 

Cash at bank and in hand 

Current liabilities 

Creditors: amounts falling due within one year 

Derivative financial instruments 

Net current liabilities 

Total assets less current liabilities  

Non-current liabilities 

Creditors: amounts falling due after more than one year 

Derivative financial instruments 

Net assets 

Capital and reserves 

Called up share capital 

Share premium account 

Hedging reserve 

Profit and loss account 

Total shareholders’ funds 

29 August  
2015 
£m 

30 August
2014
£m

Note 

4 

5

6

7

8

5 

9 

5

2,248.0 

2,248.0

– 

0.6

2,248.0 

2,248.6

98.3 

0.1 

98.4 

(917.9) 

(0.2) 

(918.1) 

(819.7) 

83.1

1.2

84.3

(815.4)

(0.2)

(815.6)

(731.3)

1,428.3 

1,517.3

(196.8) 

(0.5) 

(197.3) 

(220.6)

(1.2)

(221.8)

1,231.0 

1,295.5

12 

13 

13 

13 

14 

0.1 

682.9 

(0.6) 

548.6 

0.1

682.9

(0.5)

613.0

1,231.0 

1,295.5

The financial statements on pages 142 to 150 were approved by the Board on 22 October 2015 and were signed on its 
behalf by: 

MATT SMITH 
CHIEF FINANCIAL OFFICER 

142 Debenhams plc Annual Report & Accounts 2015 
142

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL 
NOTES TO THE COMPANY FINANCIAL 
STATEMENTS
STATEMENTS 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

1 Accounting policies 
Basis of preparation 
These financial statements have been prepared on the going concern basis and in accordance with UK GAAP using the 
historical cost convention as modified by financial assets and financial liabilities (including derivative instruments) at fair 
value through profit or loss. These financial statements have been prepared in accordance with applicable accounting 
standards within the United Kingdom and the Companies Act 2006. 

The principal accounting policies, which have been applied consistently for each financial year unless stated otherwise, 
are set out below. 

Exemptions 
The directors have taken advantage of the exemption available under section 408 of the Companies Act 2006 and have 
not presented a profit and loss account for the Company alone. However, the Company’s profit and loss account has 
been produced for approval by the board. 

The Company is also exempt under the terms of FRS 8 “Related party disclosures” from disclosing related party 
transactions with entities that are wholly owned subsidiaries. 

The consolidated financial statements of the Group include a consolidated cash flow statement which includes the cash 
flows of the Company.  

Investments 
Investments comprise the Company’s investment in subsidiaries and are shown at cost less any provision for impairment. 

Impairment testing 
Assets that have an indefinite useful life are not subject to amortisation and are tested annually for impairment. Assets 
that are subject to amortisation are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying value may not be recoverable. An impairment loss is recognised for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s net realisable value 
and value-in-use. 

Borrowings 
All borrowings are stated at the fair value of the consideration received after deduction of issue costs. Issue costs, 
together with interest payable, are charged to the profit and loss account over the term of the borrowings. Interest 
payable represents a constant proportion of the balance of capital repayments outstanding. 

Revenue recognition 
a) Interest income 
Interest receivable and interest payable are recognised in the period to which they relate using the effective 
interest method. 

b) Dividend income 
Dividend income is recognised when the right to receive payment is established. 

Taxation 
Current tax is provided at amounts expected to be paid (or recovered) using the tax rates that are in force during 
the period. 

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet 
date where transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the 
future have occurred at the balance sheet date. Timing differences are differences between the taxable profits and the 
results as stated in the financial statements that arise from the inclusion of gains and losses in tax assessments in periods 
different from those in which they are recognised in the financial statements. 

Deferred tax is measured on a non-discounted basis. A deferred tax asset is regarded as recoverable and therefore 
recognised only when, on the basis of all available evidence, it can be regarded as more likely than not that there will 
be taxable profits from which the future reversal of the underlying timing differences can be deducted. 

Deferred tax is measured at the average tax rates which are expected to apply in the periods in which the timing 
differences are expected to reverse, based upon tax rates and laws which have been enacted or substantively enacted 
by the balance sheet date. 

143 Debenhams plc Annual Report & Accounts 2015 

143

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
NOTES TO THE COMPANY FINANCIAL 
NOTES TO THE COMPANY FINANCIAL 
STATEMENTS CONTINUED
STATEMENTS CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

1 Accounting policies continued 
Dividend distribution 
A final dividend distribution to the Company’s shareholders is recognised as a liability in the Company’s financial 
statements in the period in which the dividend is approved by the Company’s shareholders. Interim dividends are 
recognised when paid. 

Share-based payments 
The Company issues equity-settled share-based payments to certain employees. A fair value for the equity-settled share 
awards is measured at the date of grant. The Company measures the fair value of each award using the Black-Scholes 
model where appropriate. 

The fair value determined at the grant date is expensed on a straight line basis over the vesting period, based on the 
Company’s estimate of the shares that will eventually vest and adjusted for the effect of non-market-based vesting 
conditions. At each balance sheet date, the Company revises its estimates of the number of awards that are expected to 
vest. Non-market performance and service conditions are included in assumptions about the number of awards that are 
expected to vest. It recognises the impact of the revision to original estimates, if any, in the profit and loss account, with 
a corresponding adjustment to equity. 

When the awards are exercised, the Company may issue new shares or utilise shares held as treasury shares or within the 
Debenhams Retail Employee Trust 2004. The proceeds received net of any directly attributable transaction costs are 
credited to share capital (at nominal value) and share premium when the awards are exercised. 

Where the Company has granted options over the Company’s shares to employees of its subsidiaries, a capital 
contribution has been deemed made by the Company. This is then recharged to the subsidiary and is based on 
the fair value of the options issued spread over the option’s vesting period. 

Foreign exchange 
Transactions denominated in foreign currencies are translated into the respective functional currency at the exchange 
rates prevailing at the dates of the transaction. Monetary assets and liabilities that are denominated in foreign currencies 
are translated into sterling at the closing rates ruling at the balance sheet date.  

Derivatives 
The derivative instruments used by the Company to manage its interest rate risk are interest rate swaps. 

Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently 
remeasured at fair value. The method of recognising the resulting gain or loss depends on whether the derivative is 
designated as an effective hedging instrument and the nature of the item being hedged. The Company designates 
certain derivatives as hedges of highly probable forecast transactions (cash flow hedges). 

The Company documents, at the inception of the transaction, the relationship between hedging instruments and 
hedged items as well as its risk management objectives and strategy for undertaking various hedge transactions. The 
Company also documents its assessment, both at the inception and on an ongoing basis, of whether the derivatives 
that are used in hedging transactions are highly effective in offsetting changes in cash flows of hedged items. 

a) Cash flow hedges 
The effective portion of the changes in fair value of derivatives that are designated and qualify as cash flow hedges is 
recognised in equity. The gain or loss relating to the ineffective portion is recognised immediately in the relevant line 
of the profit and loss account which will be affected by the underlying hedged item. 

Amounts accumulated in equity are reclassified and adjusted against the initial measurement of the underlying hedged 
item when the underlying hedged item is recognised on the balance sheet or in the profit and loss account. 

When a hedged instrument expires, is sold or when a hedge no longer meets the criteria for hedge accounting, hedge 
accounting is discontinued. Any cumulative gain or loss existing in equity at that time is held in equity until the forecast 
transaction occurs. When a forecast transaction is no longer expected to occur, the cumulative gain or loss that was 
reported in equity is immediately reclassified to the relevant line of the profit and loss account which would have been 
affected by the forecast transaction. 

b) Derivatives that do not qualify for hedge accounting 
Certain derivatives do not qualify for hedge accounting. Changes in fair value of any derivative instruments that do not 
qualify for hedge accounting are recognised immediately in the profit and loss account. 

144 Debenhams plc Annual Report & Accounts 2015 
144

Debenhams plc Annual Report & Accounts 2015 
 
Share capital 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown 
as a deduction, net of tax, from the proceeds. 

Where the Company purchases its own ordinary shares, the consideration paid, including any directly attributable 
incremental costs (net of income taxes), is deducted from equity attributable to the Company’s equity holders until the 
shares are cancelled or reissued. Where such ordinary shares are subsequently reissued, any consideration received, net 
of any directly attributable incremental transaction costs together with the related income tax effects, is included in 
equity attributable to the Company’s equity holders. 

2 Profit and loss account 
A loss of £23.8 million is attributable to shareholders for the financial year ended 29 August 2015 (2014: £21.5 million).  

The contracts of employment for all the executive directors are held by Debenhams plc and Debenhams Retail plc. 
Information concerning directors’ remuneration, shares and share interests is included in the directors’ remuneration 
report on pages 56 to 81, which forms part of these financial statements. 

Auditors’ remuneration relating to the audit of the Company financial statements of £0.1 million (2014: £0.1 million) is 
borne by another Group undertaking. Other non-audit service fees payable to the Company’s auditors during the 
financial year ended 29 August 2015 were £nil (2014: £73,000, related to the senior notes issue). 

3 Dividends 

Final paid 2.4 pence (2014: 2.4 pence) per £0.0001 share 
‒  Settled in cash 
Interim paid 1.0 pence (2014: 1.0 pence) per £0.0001 share 
‒  Settled in cash 

29 August  
2015 
£m 

30 August
2014
£m

29.4 

12.3 

41.7 

29.4

12.3

41.7

A final dividend of 2.4 pence per share (2014: 2.4 pence per share) was paid during the year in respect of the financial 
year ended 30 August 2014, together with an interim dividend of 1.0 pence per share (2014: 1.0 pence per share) in 
respect of the financial year ended 29 August 2015. The directors are recommending a final dividend in respect of the 
financial year ended 29 August 2015 of 2.4 pence per share (2014: 2.4 pence per share), which will absorb an estimated 
£29.4 million (2014: £29.4 million) of shareholders’ funds. It will be paid on 22 January 2016 to shareholders who are on 
the register of members at close of business on 4 December 2015. No liability is recorded in the financial statements 
in respect of the final dividend as it was not approved at the balance sheet date. 

4 Investments 

Cost 

At 30 August 2014 and 29 August 2015 

Provision for impairment 

At 30 August 2014 and 29 August 2015 

Net book value 

At 30 August 2014 and 29 August 2015 

Investments in subsidiary 
undertakings
£m

3,375.9

1,127.9

2,248.0

In accordance with FRS 11 “Impairment of fixed assets and goodwill”, the carrying values of the Company’s subsidiary 
undertakings have been compared to their recoverable amounts represented by the value-in-use to the Company. 
The review has resulted in an impairment of £nil (2014: £nil). The discount rate used in the calculation to arrive at the 
valuation was 7.5% (2014: 7.2%) on a post-tax basis. The directors consider that the carrying value of the investments 
is supported by their discounted future cash flows. The pre-tax rate was 8.6% (2014: 7.6%). 

Debenhams plc Annual Report & Accounts 2015 145 
145

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL 
NOTES TO THE COMPANY FINANCIAL 
STATEMENTS CONTINUED
STATEMENTS CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

4 Investments continued 
At 29 August 2015 the Company held, either directly or indirectly, 20% or more of the allotted share capital of the 
following companies: 

Company 

Debenhams Retail plc 

Debenhams Group Holdings Limited* 

Debenhams Retail (Ireland) Limited 
Aktieselskabet Th. Wessel & Vett 
Magasin du Nord 

Debenhams Properties Limited 

Debenhams Hong Kong Limited 

Baroness Group Holdings Limited* 

BF III Limited* 

BF Properties (No. 2) Ltd 

BF Properties (No. 3) Ltd 

Debenhams Finance Holdings Limited* 

Baroness Retail Limited 

Jerimain Investments Limited* 

Debenhams Pension Trust Limited 

Debenhams (No. 2) Pension Trust 
Limited 

Debenhams Card Handling Services 
Limited 

Debenhams Direct Limited 

Debenhams Principles Limited 
Debenhams Retail Holdings (Ireland) 
Limited 

debenhams.com ltd 

A&D Pension Services Limited 

Share of issued 
ordinary share capital 
and voting rights

Country of 
incorporation

Country of 
registration

Activity

100%

100%

100%

100%

100%

UK

England

Multi-channel retailing

UK
Republic of 
Ireland

England
Republic of 
Ireland

Holding company

Multi-channel retailing

Denmark

UK

Denmark

England

Multi-channel retailing

Property investment

100% Hong Kong

Hong Kong

Sourcing of goods

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

50%

Jersey

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

Jersey

England

England

England

England

England

England

England

England

England

England

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Group finance

Dormant

Dormant

Dormant

Dormant

UK
Republic of 
Ireland

England
Republic of 
Ireland

UK

UK

England

England

Intellectual property rights

Holding company

Dormant

Dormant

* Denotes investments held by the Company. All other investments are held by subsidiary undertakings.  

5 Derivative financial instruments 

Non-current assets 

Interest rate swaps – cash flow hedges 

Current liabilities 

Interest rate swaps – cash flow hedges 

Non-current liabilities 

Interest rate swaps – cash flow hedges  

29 August  
2015 
£m 

30 August
2014
£m

– 

(0.2) 

(0.5) 

(0.7) 

0.6

(0.2)

(1.2)

(0.8)

Information relating to the derivatives held by the Company is shown in note 22 to the Debenhams Group 
financial statements. 

146 Debenhams plc Annual Report & Accounts 2015 
146

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
 
6 Debtors 

Deferred tax asset (note 11)  

Amounts owed by Group undertakings 

Prepayments and accrued income 

29 August  
2015 
£m 

30 August
2014
£m

0.1 

98.1 

0.1 

98.3 

0.1

82.9

0.1

83.1

Amounts owed by Group undertakings are unsecured, repayable on demand and carry an average rate of interest of 
2.4% (2014: 2.5%). 

7 Cash at bank and in hand 

Cash at bank and in hand 

8 Creditors: amounts falling due within one year 

Bank loans and overdrafts (note 10) 

Amounts owed to Group undertakings 

Accruals and deferred income 

29 August  
2015 
£m 

0.1 

30 August
2014
£m

1.2

29 August  
2015 
£m 

30 August
2014
£m

134.2 

783.4 

0.3 

917.9 

198.8

615.5

1.1

815.4

Amounts owed to Group undertakings are unsecured, have no fixed date of redemption and either carry an average 
interest rate of 2.4% (2014: 2.5%) or are interest free. 

9 Creditors: amounts falling due after more than one year 

Bank and other borrowings (note 10) 

10 Borrowings 

Creditors: amounts falling due within one year 

Revolving credit facility  

Less: revolving credit facility issue costs  

Senior notes accrued interest 

Creditors: amounts falling due in more than one year 

Senior notes 

Less: senior notes issue costs  

29 August  
2015 
£m 

196.8 

30 August
2014
£m

220.6

29 August  
2015 
£m 

30 August
2014
£m

135.0 

(2.1) 

1.3 

134.2 

200.0 

(3.2) 

196.8 

200.0

(3.1)

1.9

198.8

225.0

(4.4)

220.6

Debenhams plc Annual Report & Accounts 2015 147 
147

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL 
NOTES TO THE COMPANY FINANCIAL 
STATEMENTS CONTINUED
STATEMENTS CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

Maturity of debt 

Amounts falling due: 

In one year or less or on demand  

In more than five years 

29 August  
2015 
£m 

30 August
2014
£m

135.0 

200.0 

335.0 

200.0

225.0

425.0

Information relating to the borrowings of the Company is shown in note 20 to the Debenhams Group financial 
statements. 

During the year ended 29 August 2015, the Company repurchased £25.0 million of the £225.0 million senior notes for 
a consideration of £24.8 million. The repurchased senior notes were cancelled during the year ended 29 August 2015. 
Also during the year ended 29 August 2015, the Company cancelled £75.0 million of the £425.0 million revolving credit 
facility. This revolving credit facility was arranged and an existing term loan and revolving credit facility were cancelled 
during the year ended 30 August 2014. The revolving credit facility at 29 August 2015 of £350.0 million (2014: £425.0 
million) is due to expire in October 2018 and contains an option to request an extension to October 2019. 

At 29 August 2015, the Company’s drawings under credit facilities outstanding comprised revolving credit facility 
drawings of £135.0 million (2014: £200.0 million). During the current and prior financial years, the Company has complied 
with its covenants relating to its credit facilities. 

The amortisation charge relating to the issue costs of the revolving credit facility was £1.0 million for the year ended 
29 August 2015 (2014: £1.9 million relating to the issue costs of term loan and revolving credit facility). The amortisation 
charge relating to the issue costs of the senior notes was £0.6 million for the year ended 29 August 2015 (2014: 
£0.1 million). The write-off of unamortised issue costs in relation to cancelled credit facilities was £0.4 million 
(2014: £4.5 million). 

11 Deferred taxation 

Asset 

At 30 August 2014 and 29 August 2015 

Fair value
 gains
£m

0.1

Deferred tax is calculated in full on all temporary differences under the liability method using a tax rate of 20.0% 
(2014: 20.0%) for temporary differences expected to reverse within 12 months of the balance sheet date and 20.0% 
(2014: 20.0%) for temporary differences expected to reverse more than one year after the balance sheet date for 
the UK differences.  

Changes to the UK corporation tax rates were announced in the Chancellor’s Budget on 8 July 2015. These include 
reductions to the main rate to reduce the rate to 19.0% from 1 April 2017 and to 18.0% from 1 April 2020. As these changes 
had not been substantively enacted at the balance sheet date their effects are not included in these financial statements. 
If they had applied, there would have been an effect of £nil on the net deferred tax asset recognised at 29 August 2015. 

Deferred tax provided on the fair value gains represents the deferred tax on the derivatives that qualify for cash 
flow hedges. 

148 Debenhams plc Annual Report & Accounts 2015 
148

Debenhams plc Annual Report & Accounts 2015 
 
 
 
 
12 Called up share capital 

29 August 2015 

£ 

Number 

30 August 2014

£ 

Number

Issued and fully paid – ordinary shares of £0.0001 each 

At start of year 

128,684 1,286,843,441 

128,684  1,286,843,441

Allotted under share option schemes 

1

9,099 

– 

–

At end of year 

128,685 1,286,852,540 

128,684  1,286,843,441

The number of ordinary shares in the Company held by the Debenhams Retail Employee Trust 2004 (“DRET”) in 
connection with the Group’s employee ownership plan described is as follows: 

Debenhams Retail Employee Trust 2004 

29 August 2015 
 Ordinary shares 
 Number 

273,537 

30 August 2014
 Ordinary shares
 Number

473,537

The market value of the shares at 29 August 2015 was £0.2 million for the DRET (2014: £0.3 million). The cost of the 
shares held at the year end was £0.2 million (2014: £0.4 million). 

Share option schemes 
At 29 August 2015 the Group had three (2014: three) schemes in operation: the Performance Share Plan (“PSP”), the 
Executive Share Option Plan (“ESOP”) and the Share Incentive Plan (“SIP”) (2014: the PSP, the ESOP and the SIP).  

For further information on these schemes please see note 28 to the Debenhams Group financial statements. 

13 Reserves 

At 30 August 2014 
Loss for the financial year 

Cash flow hedges – net fair value losses (net of tax)  

Employee share ownership plans 

Dividends to shareholders (note 3) 

At 29 August 2015 

Share premium  
 account 
£m 

Hedging 
 reserve 
£m 

Profit and loss 
account
£m

682.9 
– 

– 

– 

– 

682.9 

(0.5) 
– 

(0.1) 

– 

– 

(0.6) 

613.0
(23.8)

–

1.1

(41.7)

548.6

Hedging reserve 
The hedging reserve represents the change in fair value of the interest rate swaps which have been designated as cash 
flow hedges. 

Profit and loss account 
A dividend of £41.7 million (2014: £41.7 million) was paid by the Company during the financial year ended 
29 August 2015. 

Debenhams plc Annual Report & Accounts 2015 149 
149

Debenhams plc Annual Report & Accounts 2015Financial Statements 86-153 
 
 
 
NOTES TO THE COMPANY FINANCIAL 
NOTES TO THE COMPANY FINANCIAL 
STATEMENTS CONTINUED
STATEMENTS CONTINUED 
For the financial year ended 29 August 2015
For the financial year ended 29 August 2015 

14 Reconciliation of movements in shareholders’ funds 

Loss for the financial year 

Dividends paid (note 3)  

Accumulated deficit for the year 

Cash flow hedges: 
‒  Net fair value (losses)/gains, net of tax 
Purchase of treasury shares 

Employee share ownership plans 

Net decrease to shareholders’ funds 

Opening shareholders’ funds  

Closing shareholders’ funds 

29 August  
2015 
£m 

30 August
2014
£m

(23.8) 

(41.7) 

(65.5) 

(0.1) 

– 

1.1 

(64.5) 

1,295.5 

1,231.0 

(21.5)

(41.7)

(63.2)

2.0

(15.1)

(1.8)

(78.1)

1,373.6

1,295.5

15 Contingent liabilities 
The Company is subject to litigation from time to time as a result of its activities. The Company establishes provisions 
in connection with litigation where it has a present legal or constructive obligation as a result of past events and where 
it is more likely than not an outflow of resources will be required to settle the obligation and the amount can be 
reliably estimated.  

There are a number of contingent liabilities that arise in the normal course of business which if realised are not expected 
to result in a material liability to the Company. 

150 Debenhams plc Annual Report & Accounts 2015 
150

Debenhams plc Annual Report & Accounts 2015 
 
STORE LIST

UK
Aberdeen
Altrincham
Ashford
Ayr
Ballymena
Banbury
Bangor 
Barrow
Basildon
Basingstoke
Bath
Bedford
Belfast
Birmingham
Birmingham Fort
Blackburn
Blackpool
Bolton
Borehamwood
Bournemouth
Brighton
Bristol
Bromley
Bury
Bury St Edmunds
Cambridge
Canterbury
Cardiff
Carlisle
Carmarthen
Chatham
Chelmsford
Cheltenham
Cheshire Oaks
Chester
Chesterfield
Clapham
Colchester
Coventry
Crawley
Croydon
Derby
Doncaster
Dumfries
Dundee
Dunfermline
East Kilbride
Eastbourne
Edinburgh
Eltham
Exeter
Falkirk
Fareham
Farnborough
Folkestone
Foyleside
Gateshead – 
  Metro Centre

Glasgow
Glasgow Silverburn
Gloucester
Gravesend
Great Yarmouth
Guildford
Hanley
Harrogate
Harrow
Hastings
Haverfordwest
Hemel Hempstead
Hereford
Hounslow
Hull
Ilford
Inverness
Ipswich
Kidderminster
King’s Lynn
Kirkcaldy
Lakeside
Leamington Spa
Leeds – City Centre 
Leeds – White Rose
Leicester
Leith
Lichfield
Lincoln
Liverpool
Livingston
Llandudno
Llanelli
London – Oxford 
Street
London – Westfield
Luton
Manchester
Manchester – 
  Trafford Park
Mansfield 
Merryhill
Merthyr Tydfil
Middlesbrough
Milton Keynes
Monks Cross
Newbury – Parkway
Newcastle-upon-Tyne
Newry
Northampton
Norwich
Nottingham
Nuneaton
Oldham
Orpington
Oxford
Perth
Plymouth
Portsmouth

Preston
Reading
Redditch
Romford
Rushmere
Salisbury
Scarborough
Scunthorpe
Sheffield
Sheffield – 
Meadowhall
Slough
Southampton
Southend
Southport
Southsea
South Shields
Staines
Stirling
Stockport
Stockton
Stratford-upon-Avon
Sunderland
Sutton
Swansea
Swindon
Taunton
Telford
Torquay
Truro 
Uxbridge
Wakefield
Walsall
Walton
Warrington
Welwyn Garden City
Westwood Cross
Weymouth
Wigan
Wimbledon
Winchester
Witney
Woking
Worcester
Workington
Worthing 
Wrexham
York 

International 
Magasin du Nord
Århus
Copenhagen – Field’s
Copenhagen –  
  Kgs Nytorv 
Lyngby
Odense
Rødovre

Republic of Ireland
Cork – Mahon Point
Cork – Patrick Street
Dublin – Blackrock
Dublin – 
Blanchardstown
Dublin – Henry Street
Dublin – Tallaght
Galway
Limerick
Newbridge
Tralee
Waterford

Franchise stores
Armenia
Yerevan
Bahrain 
Manama
Bulgaria 
Sofia – Bulgaria Mall
Cyprus 
Apollon
Central
Engomi
Kinyras
Korivos
Ledra
Nicosia
Olympia
Zenon
Czech Republic 
Prague
Egypt 
Alexandria
Cairo, Festival City
Estonia 
Tallinn
Iceland 
Reykjavik
Indonesia 
Jakarta – Senayan City
Karawaci
Kemang Village
Iran 
Mashad
Shiraz
Tehran
Tehran – Jame Jam
Jordan 
Amman
Kuwait 
Airport
Avenues
Gate Mall
Souq Sharq
Latvia
Spice Mall 

Libya 
Tripoli 
Malaysia 
Kuala Lumpur – 
  Star Hill 
Kuala Lumpur – 
  The Curve
Penang
Malta 
Paola
Tigne Point
Pakistan
Karachi
Philippines 
Davao Abreeza Mall
Fairview Terraces
Manila – ECC
Manila – Glorieta
Manila – Shangri La
Manila – Trinoma
Paeso Santa Rosa
Qatar 
Doha
Romania
Vitan
Russia
Moscow – Avia Park
Moscow – Mega 
  Belaya Dacha
Saudi Arabia 
Dammam Othiam
Herra 
Jeddah – Bin Homran 
Jeddah – Mall of Arabia 
Madinah Al Noor 
Red Sea Mall 
Riyadh – Gallery Mall 
Riyadh – Granada Mall 
Riyadh – Kingdom Mall 
Riyadh – Rabwa 
Riyadh – Sahara Mall
Turkey 
Istanbul – Cevahir
Istanbul – Mall of 

Istanbul

UAE 
Abu Dhabi – Dalma
Abu Dhabi –  
  Khalidja Mall
Dubai – Deira
Dubai – Dubai Mall 
Dubai – Ibn Battuta
Dubai – Mall of 
  Emirates
Dubai – Mirdiff
Sharjah Sahara Centre
Yas Island

151

Debenhams plc Annual Report & Accounts 2015 
GLOSSARY AND REFERENCES

Gross margin 
Gross transaction value less the cost of 
goods sold, as a percentage of gross  
transaction value.

Own brands
Debenhams’ exclusive brands, 
comprising core brands and Designers 
at Debenhams.

Reported profit before tax and 
earnings per share
Profit before tax and earnings per share 
calculated after the impact of a 
non-recurring £4.5 million write-off of 
unamortised issue costs associated 
with the refinancing of borrowing 
facilities during 2014.

Retail method of inventory valuation
An industry specific accounting 
method used to derive a weighted 
average product cost. Product cost and 
retail values are aggregated at 
department level to determine an 
average margin per department. These 
margins are then applied to the retail 
value of inventory in each department 
to derive the cost of inventory.

Terminal stock
The stock, as at the balance sheet date, 
which is classified as previous season or 
older. It is expressed as a percentage 
of total stock measured at retail value.

UK segment
Comprises sales from our UK stores 
and online sales to UK addresses. 

Underlying profit before tax 
and earnings per share
Profit before tax and earnings per 
share calculated before the impact 
of exceptional or non-recurring items. 
In 2014 there was a non-recurring £4.5 
million write-off of unamortised issue 
costs associated with the refinancing 
of borrowing facilities during 2014.

Gross transaction value (GTV)
Sales (excluding VAT) on a gross 
basis before adjusting for concessions, 
consignments and staff discounts. All 
references to sales in this report refer 
to GTV. All references to revenue refer 
to statutory revenue.

International brands
Brands such as Levi’s, Ben Sherman, 
Clarins and Estée Lauder for which 
Debenhams owns the stock.

International segment
Comprises sales to international 
franchise partners, sales from our 
stores in Denmark and the Republic of 
Ireland and online sales to addresses 
outside of the UK.

Like-for-like sales
Sales from stores which have been open 
for at least one year plus online sales.

Market share 
The percentage of the market or 
market segment that is being serviced 
by Debenhams. For instance, if 100 
T-shirts were sold a year in the UK and 
Debenhams sold ten of them, it would 
have 10% market share. 

Multi-channel
Multi-channel sales comprise those 
from online, mobile, apps and instore 
ordering as well as those which include 
more than one channel in a single 
shopping journey such as click & 
collect. We use online sales as a 
measure of the growth of the multi-
channel business as it is the largest of 
these sales channels.

Own bought brands
Brands for which Debenhams owns the 
stock. They include core brands, 
Designers at Debenhams and 
international brands.

Concessions
Brands which are sold through our 
stores where the stock belongs to 
a third party concessionaire. They 
are found chiefly in clothing 
(eg Wallis, Oasis, Warehouse), 
accessories (eg Tripp luggage) and 
food (eg Costa Coffee).

Core brands
Brands designed and produced 
exclusively by Debenhams. They 
include brands such as The Collection, 
Mantaray, Maine New England and 
Red Herring. They are found in all 
product categories.

CRM/eCRM
Customer relationship management 
programmes.

Designers at Debenhams
Exclusive diffusion ranges designed 
for Debenhams by leading international 
designers.

Direct sourcing
Sourcing from suppliers who own all 
or part of the supply chain processes.

Earnings per share (EPS) 
The profit for the year attributable to 
shareholders, divided by the weighted 
average number of shares in issue. 

EBITDA
Earnings before interest, taxation, 
depreciation and amortisation.

Footfall 
The number of people who visit our 
stores. 

Free cash flow
Cash generated from operations 
before exceptional items less net cash 
used in investing activities.

Full price sell-through
The number of units sold in store or 
online at the original selling price, as a 
percentage of total units sold.

152

Debenhams plc Annual Report & Accounts 2015ADDITIONAL INFORMATION

Cautionary statement
This report is intended to focus on 
matters which are relevant to the 
interests of shareholders of the 
Company. The purpose of this report is 
to assist shareholders in assessing the 
strategies adopted and performance 
delivered by the Company and the 
potential for those strategies to 
succeed. It should not be relied on by 
any other party for any other purpose.

Forward-looking statements are made 
in good faith, based on a number of 
assumptions concerning future events 
and information available to directors 
at the time of their approval of this 
report. These forward-looking 
statements should be treated with 
caution due to the inherent 
uncertainties underlying any such 
forward-looking information. The user 
of this report should not rely unduly on 
these forward-looking statements, 
which are not a guarantee of 
performance and which are subject to 
a number of uncertainties and other 
facts, many of which are outside the 
Company’s control and could cause 
actual events to differ materially from 
those in these statements. No 
guarantee can be given of future 
results, levels of activity, performance 
or achievements.

Registered office and head office
10 Brock Street 
Regent’s Place 
London NW1 3FG 
Registered in England and Wales 
Company number: 5448421

Financial advisors
Lazard 
50 Stratton Street 
London W1J 8LL

Stockbrokers
Citigroup Global Markets Limited 
Citigroup Centre 
Canada Square 
London E14 5LB

Stifel Nicolaus Europe Limited 
150 Cheapside 
London EC2V 6ET

Solicitors
Freshfields Bruckhaus Deringer 
65 Fleet Street 
London EC4Y 1HS

Independent auditors
PricewaterhouseCoopers LLP 
Chartered Accountants and 
Statutory Auditors 
1 Embankment Place 
London WC2N 6RH

Registrars
Equiniti Limited 
Aspect House 
Spencer Road 
Lancing 
West Sussex BN99 6DA 
Telephone: 0371 384 2766 
www.shareview.co.uk

Designed and produced by Luminous 
www.luminous.co.uk

Debenhams plc Annual Report & Accounts 2015

153

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10 BROCK STREET 
REGENT’S PLACE  
LONDON 
NW1 3FG 
WWW.DEBENHAMS.COM