Quarterlytics / Consumer Cyclical / Apparel - Footwear & Accessories / Deckers Outdoor

Deckers Outdoor

deck · NASDAQ Consumer Cyclical
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Ticker deck
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Footwear & Accessories
Employees 1001-5000
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FY2008 Annual Report · Deckers Outdoor
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To our Stockholders and Employees:

Over the past several years, Deckers Outdoor Corporation has consistently exceeded prior year’s sales
and earnings and 2008 was no different. Our ability to increase sales 53.6% to $689.4 million and improve
diluted earnings per share 43.7%, excluding non-cash charges detailed in our 2008 fourth quarter earnings
release, from $5.06 to $7.27, was driven primarily by the growing worldwide demand for the UGG(cid:1) brand
and its expanded product line. At the same time, the Teva(cid:1) and Simple(cid:1) brands made strategic advances
this year, as did our expanding retail and eCommerce businesses. The year was also marked by important
investments  that  enhanced  our  operating  platform  and  further  diversified  our  business.  Beginning  with
personnel, we added a Chief Operating Officer, Senior Vice President of Supply Chain, Vice President of
China and Sourcing, and a Vice President of Human Resources to strengthen our leadership team. These
additions were followed by the implementation of an automated inventory pick module that increased our
fulfillment capabilities and improved the efficiency of our domestic distribution center. We also executed
the next phase of our international expansion by signing new distribution agreements for several countries,
forming a joint venture for China retail, and establishing our first direct-to-consumer footprint outside the
U.S. Finally, we acquired the TSUBO(cid:1) brand, which complements our existing brands and provides us with
new market opportunities.

The UGG brand had a phenomenal year with sales increasing 67.5% from $347.6 million to a record
$582.0  million,  the  brand’s  11th  consecutive  year  of  double  digit  growth.  Historically,  the  UGG  brand’s
success has been defined by the fall and holiday selling seasons. This year was different, however, as sales
during the first six months improved 105.6% from $56.1 million to $115.3 million on the strength of a more
mature and complete spring line, combined with growing demand for several fall products year round. This
coincided  with  an  exceptionally  strong  second  half  performance  that  was  driven  by  positive  consumer
reaction to a much broader footwear collection for both genders, greater penetration at retail, the opening
of  additional  concept  and  outlet  stores,  and  a  heightened  international  presence.  The  UGG  brand
experienced  retail  success  in  2008  across  all  categories  including  our  traditional  Classic  and  Ultimate
boots, as well as our collections of fashion boots, casual, cold weather boots and slippers for men, women
and  kids.  Product  development  has  been  the  cornerstone  of  the  brand’s  evolution.  The  success  of  this
critical function has allowed us to significantly increase our shelf and floor space at retail, highlighted by
the expansion of our UGG Australia shop-in-shops at key accounts this past fall. Our retail division took a
big  step  forward  as  well,  with  our  most  aggressive  store  opening  schedule  ever.  Our  stores  have  been
integral to our ability to showcase the full extent of the line, reach a new audience, and educate consumers
on the lifestyle nature of the brand. The trends overseas were similar, as the brand continued to build on
its  recent  momentum,  making  great  strides  in  further  penetrating  existing  markets,  such  as  Benelux,
Canada,  and  the  United  Kingdom.  The  opening  of  our  two  stores  in  London  represented  our  first
international  direct-to-consumer  operations  overseas.  Meanwhile,  we  are  gaining  important  traction  in
new  territories  including  Scandinavia,  Germany,  and  more  recently,  China,  where  we  entered  a  retail
joint-venture with Stella International.

We  view  2008  as  a  positive  period  for  the  Teva  brand,  despite  a  slight  reduction  in  sales  to
$86.5 million, compared to $87.9 million last year. We believe our initial steps to revitalize the brand that
began in earnest two years ago have been successful in helping Teva recapture its place as one of the few
core brands in the outdoor industry. This has been accomplished through important investments in product
development that have resulted in a much more complete line of footwear that is less dependent on the
weather and appeals to a much larger audience of outdoor enthusiasts. The Teva brand’s first fall line of
closed-toe  footwear  was  introduced  in  2008  and  performed  solidly  despite  the  challenging  state  of  the
retail environment. Our repositioning efforts also include more comprehensive marketing and advertising
programs that target a younger, more active consumer and showcase our products with better visuals and
enhanced  imagery.  The  highlight  from  this  initiative  was  our  involvement  and  sponsorship  of  the  IMAX

film, ‘‘Grand Canyon Adventure—River at Risk,’’ which featured several Teva sponsored athletes and ran
nationwide  following  its  New  York  City  premiere  in  March.  Additionally,  we  recently  added  some  key
industry talent to our Teva management team that we believe strengthens our position and helps us move
closer towards our goal of making Teva  the  brand of choice for today’s outdoor athlete.

The  Simple  brand  had  a  standout  year  in  2008  with  sales  increasing  27.4%  from  $13.5  million  to
$17.2 million, driven by increased distribution coupled with heightened awareness and greater acceptance
of  the  product  lines.  For  the  past  few  years,  we  have  been  strategically  developing  the  brand’s  unique
position as a leader in sustainable footwear and today it has a clear point of differentiation and a growing
competitive  advantage.  While  our  Green  Toe(cid:1)  collection  defined  this  emerging  category,  ecoSNEAKS(cid:1)
broadened the Simple brand’s appeal to more mainstream accounts among better department stores and
specialty retail shops. Since the launch of ecoSNEAKS in 2007, the collection has significantly evolved and
now  features  a  broad  selection  of  men’s  and  women’s  casuals  as  well  as  select  kids’  styles,  all  of  which
incorporate sustainable materials ranging from recycled car tires to certified organic cotton and silk. The
product looks great and consumers are responding, confirming our belief that there is a place for the brand
and its eco-friendly position in today’s marketplace. Momentum is building for ecoSNEAKS and we are set
to  capitalize  on  this  with  a  new  brand  message  that  targets  a  larger  audience,  an  increased  marketing
budget, and more national distribution.

Our consumer direct division, which encompasses our retail stores and eCommerce business, posted a
significant  sales  increase  in  2008.  Sales  from  our  retail  stores  rose  109.2%,  from  $18.4  million  to
$38.5 million, driven by same store sales growth of 32.7% in addition to the opening of new UGG Australia
concept  stores  in  San  Francisco,  New  York,  London,  and  Beijing,  along  with  one  outlet  store  in  New
Jersey. We ended the year with 13 locations in total and based on their success, we will continue our retail
expansion  in  2009  with  new  stores  in  both  the  U.S.  and  overseas.  Sales  from  our  eCommerce  business
increased  51.2%,  from  $45.5  million  to  $68.8  million,  in  2008,  fueled  by  a  significant  rise  in  traffic
combined with higher average order sizes. As the popularity of our brands continues to increase, more and
more  consumers  are  searching  out  our  products  on  the  web.  Thanks  to  recent  investments  in  our
eCommerce  platform,  we  are  well  positioned  to  meet  this  growing  trend  and  capture  this  high  margin
business.

Financially, 2008 was another record year for Deckers. Sales increased by 53.6% compared to 2007.
This includes domestic sales growth of 50.4%, from $386.6 million to $581.5 million, and international sales
growth  of  73.1%,  from  $62.3  to  $107.9  million.  As  a  percentage  of  total  sales,  international  sales
represented  15.7%,  up  from  13.9%  last  year.  Including  sales  from  our  wholesale  division  as  well  as  our
retail and eCommerce divisions, net sales for 2008 versus 2007 for the UGG brand increased 67.5%, for
the  Teva  brand  decreased  1.6%,  and  for  the  Simple  brand  increased  27.4%.  Sales  of  the  TSUBO  brand,
which  was  acquired  in  the  second  quarter  of  2008,  were  $3.8  million  for  the  full  year.  Sales  for  our
eCommerce business, which are included in the brand sales numbers above, increased 51.2% versus 2007,
and  sales  from  our  retail  store  business,  which  are  also  included  in  the  brand  sales  numbers  above,
increased  109.2%  compared  to  2007.  Net  income,  excluding  the  pre-tax  non-cash  write  down  of
$35.8 million related to goodwill and trademark impairments detailed in our 2008 fourth quarter earnings
release, was $95.9 million, or $7.27 per diluted share, compared to $66.4 million, or $5.06 per diluted share
in  2007.  At  the  end  of  2008,  our  cash,  cash  equivalents  and  short-term  investments  increased  to
$194.8 million, up from $168.1 million at  the end of 2007,  and our balance  sheet remains debt free.

As we look back on 2008, we are pleased by the successful expansion of the UGG line, which came
from  our  retail  stores,  websites  and  the  international  markets,  in  addition  to  our  traditionally  strong
domestic  wholesale  business.  Even  in  this  difficult  economic  environment,  we  expect  the  UGG  brand  to
continuing  growing,  although  at  a  slower  pace  in  2009.  We  are  dedicating  more  resources  to  retail
expansion,  international  markets  and  our  eCommerce  business  beginning  in  2009.  The  Teva  brand  has
turned  a  corner  and  is  no  longer  only  a  sandal  brand.  The  work  we  have  done  during  the  last  couple  of
years  has  paid  dividends  in  the  form  of  increased  shelf  space  and  better  placement  at  retail,  a  more

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complete  line  of  technical  and  casual  footwear,  stronger  customer  relationships,  and  an  extended  selling
season. We will look to build on these achievements in an effort to further enhance the brand’s status in
the  outdoor  market  and  best  position  the  business  for  success  as  the  economy  improves.  The  Simple
brand’s recent performance has us more optimistic than ever about the brand’s long-term potential. We are
confident that our strategy for building niche brands into global market leaders is taking hold and, led by
ecoSNEAKS, Simple is primed for much bigger things in the years ahead. Before we acquired TSUBO in
May 2008, it had been more than a decade since the Company last expanded its brand portfolio. TSUBO
fits our acquisition criteria and comes to us with a strong management team, unique market position, and
compelling  long-term  prospects.  We  are  confident  that  we  can  develop  TSUBO  into  a  meaningful
contributor to our future sales growth and profitability.

In light of the unprecedented economic events that continue to take place around the world and their
impact  on  the  consumer  retail  environment,  our  record  results  of  53.6%  sales  growth  are  especially
rewarding and further underscore the strength of our brands and the viability of our growth strategies. We
face a lot of uncertainty in the retail environment in the near term; however, because of our strong balance
sheet and performance throughout 2008, we see 2009 as a year to position our brands in the marketplace
for future success. We plan to take advantage of opportunities to expand market share across all brands, by
increasing our marketing efforts, retail presence, and other growth strategies. We believe that this strategy
will serve the company well in the long-term as  the economy improves.

Although the current economic environment has created some near-term uncertainty in our markets,
we remain focused on our long-term goals of developing brands and creating value for our stockholders.
I  would  like  to  thank  our  team  of  talented  employees  who  did  a  tremendous  job  executing  our  business
plan  in  2008.  My  gratitude  also  extends  to  our  vendors,  retail  partners,  customers,  and  stockholders  for
your continued loyalty and support. As we look ahead, despite the difficult economy, I am confident of our
continued success.

Angel  R.  Martinez
Chairman, President, and Chief Executive Officer

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark one)

(cid:3) ANNUAL REPORT PURSUANT TO SECTION 13  OR  15(d) OF  THE

SECURITIES EXCHANGE ACT  OF  1934

For the fiscal year ended December 31, 2008

OR

(cid:4)

TRANSITION REPORT PURSUANT  TO  SECTION 13  OR  15(d) OF  THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from 

 to 

Commission File No. 0-22446
DECKERS OUTDOOR CORPORATION
(Exact name of registrant as specified in  its  charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

495-A South Fairview Avenue, Goleta,  California
(Address of principal executive offices)

95-3015862
(I.R.S. Employer
Identification No.)

93117
(Zip  Code)

Registrant’s telephone number, including area code: (805) 967-7611

Securities registered pursuant to Section 12(b)  of the Act: None

Title of each class

Name of  each exchange on which registered

Common Stock, Par value $0.01 per  share

NASDAQ Global Select  Market

Securities registered pursuant to Section 12(g)  of the Act:

Indicate  by  check  mark  if  the  registrant  is  a  well-known  seasoned  issuer,  as  defined  in  Rule  405  of  the  Securities
Act. Yes (cid:4) No (cid:3)

Indicate  by  check  mark  if  the  registrant  is  not  required  to  file  reports  pursuant  to  Section  13  or  Section  15  (d)  of  the
Exchange Act. Yes (cid:4) No (cid:3)

Indicate  by  check  mark  whether  the  registrant:  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required
to file such reports) and (2) has been subject to such filing  requirements for the past 90  days. Yes (cid:3) No (cid:4)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and
will  not  be  contained  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements  incorporated  by
reference in Part III of this Form 10-K  or any  amendment  to  this Form 10-K. (cid:4)

Indicate by check mark whether the registrant is a  large accelerated filer, an accelerated filer, or a  non-accelerated  filer.
See definition of ‘‘accelerated filer and large accelerated  filer’’ in Rule 12b-2 of the Exchange Act.

Large accelerated  filer (cid:3)

Accelerated filer (cid:4)

Non-accelerated  filer (cid:4)

Indicate  by  check  mark  whether  the  registrant  is  a  shell  company  (as  defined  in  Rule  12b-2  of  the  Exchange  Act).
Yes (cid:4) No (cid:3)

The  aggregate  market  value  of  the  common  stock  held  by  non-affiliates  of  the  registrant  was  $1,758,978,389  based  on  the
June 30, 2008 closing price of $139.20 on  the  NASDAQ Global  Select  Market  on such  date.

The number of shares of the registrant’s Common Stock  outstanding at February  13, 2009  was 13,089,638.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive proxy statement relating to the registrant’s 2009 annual meeting of stockholders, which
will  be  filed  pursuant  to  Regulation  14A  within  120  days  after  the  end  of  the  registrant’s  fiscal  year  ended  December  31,
2008, are incorporated by reference in Part III of this  Annual  Report  on  Form  10-K.

DECKERS OUTDOOR CORPORATION
For the Fiscal Year Ended December 31, 2008

Table of Contents to Annual Report on Form 10-K

PART I
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Submission of Matters to  a  Vote  of  Security  Holders . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.

PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters  and Issuer

Item 6.
Item 7.

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary  Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements With Accountants on Accounting  and Financial
Item 9.

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executive Officers  and Corporate Governance . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11.
Security Ownership of Certain  Beneficial  Owners and  Management and Related
Item 12.

Item 13.
Item 14.

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and  Director Independence . . . . . . .
Principal Accounting Fees  and  Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV
Item 15.
Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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PART I

References in this Annual Report on Form 10-K to ‘‘Deckers’’, ‘‘we’’, ‘‘our’’, ‘‘us’’, or the ‘‘Company’’
refer  to  Deckers  Outdoor  Corporation.  This  Annual  Report  on  Form  10-K  contains  forward-looking
statements based on expectations, estimates and projections as of the date of this filing. Actual results may
differ  materially  from  those  expressed  in  forward-looking  statements.  See  Item  7  of  Part  II  —
‘‘Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  —  Forward-
Looking  Statements.’’  Deckers(cid:1),  Drain  Frame(cid:5),  ecoSNEAKS(cid:1),  GO.DO.BE(cid:1),  Green  Piggies(cid:5),  Planet
Walkers(cid:1), Simple(cid:1), Spider Rubber(cid:1), Teva(cid:1), TSUBO(cid:1), UGG(cid:1), Wraptor(cid:1), and Wraptor-Lite(cid:5) are some of
our trademarks. Other trademarks or trade names appearing elsewhere in this report are the property of
their respective owners.

Item 1. Business.

Unless otherwise specifically indicated, all dollar amounts herein are expressed in thousands, except
for  weighted-average  wholesale  prices  per  pair  and  suggested  retail  prices  for  our  footwear  and
accessories.

General

We are a leading designer, producer and brand manager of innovative, high-quality footwear and the
category creator in the sport sandal, luxury sheepskin, and sustainable footwear segments. Our footwear is
distinctive  and  appeals  broadly  to  men,  women  and  children.  We  sell  our  products,  including  accessories
such  as  handbags,  headwear,  packs  and  outerwear,  through  quality  domestic  retailers  and  international
distributors  and  directly  to  end-user  consumers,  both  domestically  and  internationally,  through  our
websites,  call  centers,  retail  concept  stores  and  retail  outlet  stores.  Our  primary  objective  is  to  build  our
footwear lines into global lifestyle brands with market leadership positions.

We  market our products under four  proprietary  brands:

UGG(cid:1). UGG  Australia  is  our  luxury  comfort  brand  and  the  category  creator  for  luxury
sheepskin  footwear.  The  UGG  brand  has  enjoyed  several  years  of  strong  growth  and  positive
consumer reception, driven by consistent introductions of new styles, introductions of UGG products
in  the  fall  and  spring  seasons  and  geographic  distribution  expansion.  We  carefully  manage  the
distribution of our UGG products within high-end specialty and department store retailers in order to
best reach our target consumers, preserve the UGG brand’s retail channel positioning and maintain
the UGG brand’s position as a mid- to upper-price luxury brand.

The  UGG  brand  gained  brand  recognition  in  the  U.S.  beginning  in  1979  and  was  adopted  as  a
favored  brand  by  the  California  surf  community.  We  acquired  the  UGG  brand  in  1995  and  have
carefully  repositioned  the  brand  as  a  luxury  comfort  collection  sold  through  high-end  retailers.  In
recent  years,  sales  of  UGG  products  have  benefited  from  significant  national  media  attention  and
celebrity endorsement through our marketing programs and product placement activities, raising the
profile  of  our  UGG  brand  as  a  luxury  comfort  brand.  We  have  further  supported  the  UGG  brand’s
market positioning by expanding the selection of styles available in order to build consumer interest in
our  UGG  brand  collection.  We  also  remain  committed  to  limiting  distribution  of  UGG  products  to
high-end retail channels.

Teva(cid:1). Teva  is  our  outdoor  performance  and  lifestyle  brand  and  pioneer  of  the  sport  sandal
market.  The  Teva  brand  was  founded  in  the  1980s  to  serve  the  demanding  footwear  needs  of  the
professional  river  guide.  This  authentic  heritage  and  commitment  to  function  and  performance
remain core elements of the Teva brand. The Teva product line has since expanded to include casual
open-toe  and  closed-toe  footwear,  including  adventure  travel  shoes,  outdoor  multi-sport  shoes,  trail

3

running  shoes,  amphibious  footwear,  light  hikers  and  other  rugged  outdoor  footwear  styles  and
accessories.

From 1985 until November 2002, we sold our Teva products under a license agreement with the
brand’s founder. In November 2002, we acquired all of the Teva worldwide assets, including the Teva
eCommerce  business  and  all  patents,  trade  names,  trademarks  and  other  intellectual  property
associated with the acquired Teva assets, which  we refer  to  collectively as the  Teva  Rights.

In  recent  seasons,  we  have  focused  on  regaining  the  leadership  position  in  the  performance
sandal market, while broadening our performance platform to include other outdoor activities such as
multi-sport,  trail  running  and  light  hiking  to  lessen  our  overall  reliance  on  sandal  sales.  In  2008,  we
introduced a modest assortment of fall and winter footwear. We are following that up in fall 2009 with
a  more  complete  collection  of  seasonally  appropriate  performance  and  lifestyle  products  for  men,
women and children. This includes light hikers with eVent waterproof membranes and Vibram rubber
outsoles, as well as women’s lifestyle boots in both leather and suede with warm, faux fur linings. In
the  future,  we  intend  to  selectively  expand  our  activity  in  the  outdoor  performance  and  lifestyle
arenas.

Simple(cid:1). Simple  Shoes  began  in  1991  as  an  alternative  to  all  the  over-built,  over-priced,  and
over-hyped products in the marketplace. The brand’s legacy was built on its original sneaker design,
the  Old  School  Sneaker,  and  grew  to  include  successful  sandal  and  casual  products.  In  2005,  as  a
response  to  the  massive  amount  of  waste  produced  by  the  footwear  industry,  the  Simple  brand
launched  a  new  collection  of  sustainable  footwear  called  Green  Toe(cid:1).  Green  Toe  represents  a
revolutionary shift in thinking about footwear by building a shoe from the inside out using sustainable
materials and processes. The Simple brand’s mission is to be the world leader in sustainable footwear
and accessories. We feel that how we make Simple products is just as important as why we make them.
That  means  our  goal  is  to  find  more  sustainable  and  innovative  ways  of  doing  business  as  well  as
making products. We are committed to our goal of making Simple products 100% sustainable; thus,
minimizing the ecological footprint left  on the planet.

TSUBO(cid:1).

In  May  2008,  we  acquired  100%  of  the  ownership  interests  of  TSUBO,  LLC
(‘‘TSUBO’’).  TSUBO,  meaning  pressure  point  in  Japanese,  was  a  company  co-founded  by  a  British
designer  in  1998.  The  TSUBO  brand  was  marketed  as  a  high-end  casual  footwear  company  with
products for men and women. The brand is the synthesis of ergonomics and style, with a full line of
sport and dress casuals, boots, sandals and heels constructed to provide consumers with contemporary
footwear  that  incorporates  style,  function  and  maximum  comfort.  TSUBO  products  are  sold
throughout the United States primarily at department stores and independent shoe stores, as well as
several countries worldwide, including Canada, France,  Australia, and Japan.

We  believe  that  the  TSUBO  brand  represents  an  ideal  complement  to  our  existing  portfolio  of
lifestyle brands. The TSUBO brand’s target consumer, product selection, industry niche and relative
under-penetration  in  the  marketplace  make  it  a  good  fit  for  our  business  model.  In  addition,  the
TSUBO  brand’s  commitment  to  quality  distribution  and  its  unique  performance  comfort  platform
allow us to develop a compelling brand story for the global marketplace. We intend to leverage our
design, marketing and distribution capabilities to grow the TSUBO brand into a meaningful business
over the next few years, consistent with our mission to build niche brands into global market leaders.

In  July  2008,  we  entered  into  a  joint  venture  agreement  with  an  affiliate  of  Stella  International
Holdings Limited (‘‘Stella International’’) for the opening of retail stores and wholesale distribution for the
UGG brand in China. Under this agreement, we opened our first UGG Australia concept store in Beijing
in November. The joint venture is owned 51% by Deckers and 49% by Stella International. The total initial
investment in the joint venture was $1 million contributed by both parties in proportion to their respective
ownership  in  the  joint  venture.  The  estimated  total  investment  by  Deckers  and  Stella  International,

4

including  contributed  capital  and  loans,  for  the  joint  venture  is  expected  to  be  approximately  $5  million.
Stella International is also one of our major  manufacturers in China.

Also in 2008, Deckers was named one of Outside magazine’s Best Places to Work 2008. This first time
program  was  created  by  the  magazine  in  partnership  with  the  Outdoor  Industry  Association  and  Best
Companies Group. This survey and awards program was designed to identify, recognize and honor the best
employers  in  the  country  that  not  only  create  a  great  work  environment  but  also  promote  an
environmentally friendly business process  and create a work-outdoor life  balance  for employees.

Through  continued  innovation,  expansion  of  product  offerings,  premium  distribution  and  strategic
marketing  initiatives,  we  have  successfully  developed  three  premier  lifestyle  brands  and  acquired  one
additional brand in 2008. Our total net sales increased by 53.6% from $448,929 in 2007 to $689,445 in 2008,
and our income from operations increased by 10.8% from $105,553 in 2007 to $116,919 in 2008. For 2008,
wholesale shipments of UGG, Teva, Simple and TSUBO products aggregated $483,781, $80,882, $13,909
and $3,649, respectively, and represented 70.2%, 11.7%, 2.0% and 0.5% of our total net sales, respectively.
Sales of our brands through our eCommerce division and our retail store division, which are in addition to
our  wholesale  shipments,  were  $68,769  and  $38,455,  respectively,  representing  10.0%  and  5.6%,
respectively, of total net sales in 2008.

History

Deckers  was  founded  by  Doug  Otto  in  1973  as  a  domestic  manufacturer  of  sandals.  We  originally
manufactured  a  single  line  of  sandals  under  the  Deckers  brand  name  in  a  small  factory  in  Carpinteria,
California.  Since  then,  we  have  grown  through  the  development  and  licensing  of  proprietary  technology,
targeted marketing and selective acquisitions. In 1985, we entered into our first license agreement for Teva
sport sandals with Teva’s founder. In 1986, we developed the Universal Strapping System, establishing Teva
as the sport sandal category-creator and generating significant  national  attention  for the  Teva brand.

Deckers experienced a period of rapid growth during the late 1980s and completed our initial public
offering in 1993. As our sales grew, we terminated our manufacturing operations in the U.S., Mexico and
Costa  Rica,  and  today  independent  manufacturers  in  China  and  New  Zealand  manufacture  all  of  our
footwear  products  for  us.  We  maintain  our  own  offices  in  China  and  Macau  to  oversee  and  monitor  the
operations of our manufacturers in China.

In  order  to  diversify  our  sales,  and  leverage  our  product  development  and  sourcing  capabilities,  we
completed  the  acquisition  of  the  Simple  brand  from  its  founder  in  a  series  of  transactions  between  1993
and 1996. In 1995, we acquired the UGG brand from its founders, after which we initiated a repositioning
of the line, focusing on comfort, luxury and premium distribution channels and developing products that
appeal to consumers in a variety of climates. In 2008, we bought TSUBO from its founders. The TSUBO
brand markets high-end casual and dress footwear with products for men  and women.

Business  Strategies

We seek to differentiate our brands by offering diverse lines that emphasize authenticity, functionality,
quality and comfort and products tailored to a variety of activities, seasons and demographic groups. Key
elements of our business strategies are:

Building Leading Global Brands. Our mission is to build niche footwear lines into global brands with
market  leadership  positions.  Our  UGG,  Teva,  and  Simple  brands  began  as  footwear  lines  appealing  to  a
narrow  core  enthusiast  market.  We  have  since  built  these  lines  into  considerable  global  lifestyle  brands
with  potential  for  further  growth  and  line  extensions.  Across  our  brands,  our  styles  remain  true  to  the
brands’ heritage but have been selectively extended over time to broaden their appeal to men, women and
children  seeking  high  quality,  comfortable  styles  for  everyday  use.  Furthermore,  we  actively  manage  our
distribution strategy to ensure that we reach brand appropriate retail distribution channels. We believe that

5

building  our  brand  image  is  best  accomplished  through  a  decentralized  management  structure  that
empowers a single brand manager for each brand to coordinate all aspects of brand image, from product
development to marketing and retail channel  management.

Sustaining Brand Authenticity. We believe our ability to increase sales, maintain strong gross margins,
and  grow  market  share  results  in  part  from  the  appeal  of  brand  heritage.  Our  UGG  brand  marketing
strategy  positions  our  products  as  a  premium,  luxury  collection  but  also  as  functional  footwear.  UGG
products  are  primarily  marketed  through  national  print  advertising  in  major  magazines  and  through  our
retailers and their catalogs and other advertising. Historically, our marketing for UGG products has been
focused  on  women,  but  with  the  recent  introduction  of  innovative  men’s  styles,  we  are  increasing  our
marketing appeal to men through advertisements in national men’s magazines with a continued focus on
lifestyle  and  comfort.  We  believe  that  Teva  footwear  consumers  are  passionate  and  serious  about  the
outdoors.  Our  Teva  brand  marketing  programs  primarily  focus  on  performance  and  feature  national
advertising in outdoor-oriented media as well as sponsorship of outdoor events and professional athletes.
These  efforts  reinforce  the  Teva  brand’s  heritage  and  positioning  as  a  highly  technical,  performance-
oriented outdoor footwear brand. We promote our Simple brand by emphasizing that we make fun, casual,
and  comfortable  footwear,  while  also  striving  for  our  products  to  be  100%  sustainable.  Our  goal  for  the
Simple brand is to create a dialogue with the consumer through all communication vehicles and to show
people  that  sustainability  is  an  emerging  lifestyle  for  everyone,  not  just  environmentally  conscious
individuals.  Our  print  advertising  campaigns  for  our  Simple  brand  include  national  publications  and
alternative  weekly  publications  in  select  cities  around  the  world.  We  also  have  an  extensive  online
advertising  campaign  that  reaches  consumers  through  websites  that  focus  on  sustainability  as  well  as
popular  culture.  We  also  sponsor  environmental-themed  concerts,  film  festivals,  and  green  expos  to
showcase and tell the sustainable lifestyle brand story. TSUBO is a brand inspired by and built for the city.
Our mission is to be the premier footwear solution for people in the city, providing all day comfort, style
and  quality.  Our  product  incorporates  unique  design,  premium  materials  and  innovative  cushioning
technologies to meet the all-day needs of the TSUBO target consumer. We will market TSUBO, focusing
on  consumers  in  key  influential  cities  through  regional  and  national  print  advertising,  outdoor  and
out-of-home advertising, grass roots marketing,  product placement and public relations.

Driving  Demand  Through  Innovation  and  Technical  Leadership. We  believe  our  reputation  for
innovation and technical leadership distinguishes our products from those of our competitors and provides
us  with  significant  competitive  advantages.  Just  as  our  proprietary  Universal  Strapping  System  set  the
performance standard for sport sandals in the mid-1980s, more recent technical advances like our Spider
Rubber  and  our  Teva  Wraptor,  Wraptor-Lite,  and  Drain  Frame  which  we  introduced  in  2007,  and  the
Encapsulated  Shoc  Pad(cid:5)  included  in  all  of  our  fall  2008  light  hikers,  all  provide  uncompromised
performance  for  today’s  outdoor  athlete.  We  also  continue  to  develop  innovative  styles,  products  and
product  categories  for  our  UGG  collection  in  order  to  support  the  UGG  brand’s  positioning  as  a
functional  lifestyle  brand,  which  can  be  worn  in  a  variety  of  climates  and  weather  conditions.  The  UGG
brand  has  benefited  from  our  continuing  expansion  into  non-boot  casuals,  sheepskin-trimmed  footwear
and  styles  combining  sheepskin  with  fine-grade  suede  and  leathers,  all  designed  to  expand  our  market
share in new categories and increase our sales in both the fall and spring selling seasons. The goal of the
Simple brand is to revolutionize the footwear industry by producing 100% sustainable products. We believe
that  consumers  are  increasingly  interested  in  living  an  environmentally  friendly  lifestyle  and  seeking  out
sustainable  products.  We  are  at  the  forefront  of  the  industry  in  using  new  sustainable  materials,  such  as
bamboo, certified organic cotton, natural latex and cork combinations, recycled car tires, silk and recycled
carpet padding throughout our product line. The Simple brand will continue to innovate with the goal of
achieving  100%  sustainability  in  design,  development,  and  material  applications.  Our  goal  with  the
TSUBO  brand  is  to  continue  to  identify  and  create  premium  materials  and  offer  innovative  cushioning
technologies to deliver on our product promise of all-day style, comfort and quality in our footwear. With
that  as  our  focus,  we  offer  a  broad  line  of  footwear  for  men  and  women  ranging  from  sport-influenced
casuals to formal-influenced dress shoes.

6

Maintaining  Efficient  Development  and  Production  Processes. We  believe  our  product  development
processes  enable  us  to  produce  leading  edge  products  on  a  timely  and  a  cost  effective  basis.  We  design
most  of  our  products  domestically.  We  maintain  on-site  supervisory  offices  in  Pan  Yu  City,  China  and
Macau  that  serve  as  local  links  to  our  independent  manufacturers  in  China.  This  enables  us  to  carefully
monitor  the  product  creation  and  production  process,  from  receipt  of  the  design  brief  to  production  of
interim and final samples to shipment of finished product. We believe this local presence provides greater
predictability  of  material  availability,  product  flow  and  adherence  to  final  design  specifications  than  we
could otherwise achieve through an agency  arrangement.

Growth Strategies

Our  growth  will  depend  upon  our  broadening  of  the  products  offered  under  each  brand,  expanding
domestic and international distribution, and developing or acquiring new brands. Specifically, we intend to:

Introduce  New  Categories  and  Styles  under  Existing  Brands. We  intend  to  increase  our  sales  by
developing  and  introducing  additional  footwear  products  under  our  existing  brands  that  meet  our  high
standards  of  performance,  practicality,  authenticity,  comfort  and  quality.  We  have  expanded  our  UGG
product collection to incorporate additional styles and fabrications in order to further penetrate the fall,
spring  and  winter  seasons.  We  have  expanded  our  men’s  and  kids’  product  lines  and  have  introduced  a
cold-weather series featuring sheepskin, waterproof eVent uppers and Vibram outsoles. Our UGG brand
enhanced  its  spring  2008  collection  by  introducing  new  fashion  comfort  categories  for  men,  women  and
children.  We  have  expanded  the  open-toe  footwear  category  for  our  Teva  brand  by  launching  new
performance  and  lifestyle  products  and  collections  that  provide  varying  levels  of  foot  coverage  and
protection.  We  have  also  introduced  new  closed-toe  performance  and  lifestyle  products  including  multi-
sport,  light  hikers  and  trail  runners,  many  of  which  incorporate  eVent  waterproof  uppers  and  durable
Vibram  rubber  outsoles.  We  are  actively  pursuing  further  expansion  into  the  outdoor  lifestyle  footwear
market,  which,  in  the  aggregate,  is  considerably  larger  than  the  market  for  the  Teva  brand’s  core  sport
sandals.

As the sustainability lifestyle movement is reaching the mainstream market, our goal for the Simple
brand  is  to  lead  the  industry  through  new  product  innovations  and  pursue  new  solutions  to  make  our
business  practices  and  products  more  sustainable.  The  influence  of  our  Green  Toe  collection,  products
made primarily from sustainable materials, is seen throughout the entire Simple product line, especially in
our  sneaker  segment  with  the  introduction  of  ecoSNEAKS  in  2007.  We  also  expanded  our  kids’  and
infants’  collection  with  Green  Piggies  and  ecoSNEAKS.  In  2008,  we  introduced  a  new  line  of  premium,
comfort, leather casuals with our Planet Walkers collection. This collection of products follows the same
guidelines  as  Green  Toe.  We  round  out  the  entire  lifestyle  of  the  Simple  brand  with  our  bag  collection,
which  we  launched  in  2006  and  has  since  expanded.  By  introducing  new  categories  under  our  brands,  in
particular, the closed-toe footwear under our Teva brand and the spring product offerings under our UGG
brand, we believe we will continue to expand the selling seasons for our brands with the goal of increasing
sales and creating a more balanced year round business for  each of these brands.

We  have  significantly  expanded  the  TSUBO  product  line  for  2009.  We  will  launch  new  product
offerings  for  both  men  and  women  across  four  categories:  City  Active  (sports  influenced  casuals),  City
Weekend (leisure influenced casuals), City Workday (business influenced dress shoes), and City Occasion
(formal influenced dress shoes).

Expand Domestic Distribution. We believe that we have significant opportunities to increase our sales
by  expanding  domestic  distribution  of  our  products.  The  UGG  brand  originally  realized  a  substantial
portion  of  its  sales  in  California.  Today,  we  have  a  more  balanced  business,  increasing  our  business
significantly in the Midwest and Northeast. For our Simple line, we are focusing distribution on specialty
independent retailers, department stores, outdoor retailers, internet retailers and the health and wellness
retail  channel.  Our  Teva  brand  has  historically  been  distributed  primarily  through  the  outdoor  specialty

7

and sporting goods retail channels. In addition to these retail channels, we see the potential for expansion
into the better footwear, athletic specialty and running specialty channels, as well as increased penetration
in the department store channel, with strategic and focused product and marketing programs. Our TSUBO
domestic distribution strategy is to focus on better department stores, specialty independent retailers and
online  retailers.  We  feel  that  the  brand  is  underpenetrated  across  these  three  distribution  channels  and
believe there is a significant opportunity for growth in the TSUBO business domestically. We also plan to
expand  internet  sales,  by  creating  and  managing  online  marketing  campaigns  and  programs  that  include
paid  and  natural  search  engine  marketing,  comparison  shopping  sites,  online  advertising  and  emerging
online marketing opportunities as they become available. In addition, we continue to gradually grow our
retail stores segment, having ten retail stores domestically as of the end of 2008. We plan to open two to
three new retail stores domestically in 2009.

Expand International Distribution.

In 2008, our international net sales totaled $107,933, representing
approximately 15.7% of total net sales, an increase of 73.1% compared to 2007. The largest share of our
international sales occurred in Europe, with the remainder in the Asia Pacific, Canada and Latin America
regions. In addition to the overall increased level of business internationally in 2008, many developments
occurred in conjunction with our short and long-term international strategic growth plans. In Europe, we
further  strengthened  our  organizational  structure,  including  the  appointment  of  specific  brand  managers
for our UGG Australia, Teva and Simple brands, respectively. We designed our retail structure to ensure a
successful introduction of our first two UGG Australia retail stores in Europe, both located in the London
area.  We  also  increased  headcount  in  finance  and  operations  to  ensure  the  support  aspects  of  our
international business are effectively managed  and developed on an ongoing basis.

In the Asia Pacific region, we entered into a joint venture agreement to introduce and sell the UGG
Australia  brand  in  China.  In  December  2008,  we  opened  our  first  UGG  Australia  retail  store  in  Beijing
with  our  joint  venture  partner.  In  2009,  we  plan  to  further  strengthen  our  structure  in  the  Asia  Pacific
regional office in Hong Kong by recruiting finance and business development personnel. Additionally, we
plan  to  open  another  new  store  in  2009  with  our  joint  venture  partner,  as  well  as  open  several
shop-in-shops in department stores.

During  2008,  we  commenced  the  integration  of  the  TSUBO  brand  into  our  international  business
structure.  For  2009,  our  primary  objectives  for  the  TSUBO  brand  internationally  will  be  ensuring
appropriate brand  positioning, generating brand awareness and increasing retail distribution.

During  2009,  we  intend  to  further  strengthen  our  international  infrastructure  to  ensure  optimum
results with both short and long-term goals in mind. We will continue to work closely with our distributors
on  the  effective  management  of  our  business  objectives  and  brand  strategies.  In  addition  to  our  existing
retail distribution, we will commence a phased introduction of internet sales direct to consumers via our
individual  brand  websites.  We  plan  to  open  two  to  five  new  stores  internationally  in  key  metropolitan
markets  in  Europe  and  Asia.  We  will  also  consider  the  opening  of  additional  stand-alone  brand  retail
stores as appropriate opportunities arise, particularly in the case of our UGG Australia brand. We plan to
further  expand  internationally  in  Japan  where  we  will  assume  ownership  of  the  UGG  Australia  concept
store in Omotesando Hills in Tokyo. With the assistance of local logistics and sales expertise, we will also
assume direct responsibility for our wholesale operations in this market. Under our direction, we believe
we  can  increase  exposure  and  drive  demand  in  Japan  by  selectively  increasing  distribution  and
implementing a cohesive and comprehensive marketing and advertising strategy.

Acquire and Build New Brands. We are continually exploring ways to expand the number of brands that
we  manage.  We  have  been  successful  previously  in  identifying  entrepreneurial  concepts  for  innovative,
fashionable footwear targeted at niche markets and building these concepts into viable brands utilizing our
expertise in product development, production and marketing. We intend to continue to identify and build
or acquire new brands that demonstrate potential for significant future growth. An example of this strategy
is our May 2008 acquisition of the TSUBO  brand.

8

Products

Our primary product lines are:

UGG Footwear. Beginning in 1979, the UGG brand gained recognition in the U.S. for sheepskin boots
and slippers and was later widely used by the California surf community. We acquired the brand in 1995
and  have  since  expanded  the  collection,  offering  consumers  many  footwear  categories  including  casuals,
fashion  heels,  and  cold  weather  footwear  and  accessories  in  luxurious  materials  including  sheepskin,
leather,  suede and fabrics.

Our UGG product line comprises seven footwear collections, each of which includes styles for men,

women and children:

Classic  Collection. We  offer  a  complete  line  of  sheepskin  boots  built  on  the  heritage  and
distinctive look of our first product, the Classic sheepskin boot. Our Classic Collection products are
distinctive in styling, featuring an array of basic and fashion colors.

Ultra/Ultimate Collection. The Ultra/Ultimate Collection builds upon the heritage of the original
Ultra  boot.  These  boots  are  designed  with  our  comfort  system,  featuring  a  multi-surfaced  rugged
bottom  with  a  heel-cushioning  insert  that  offers  enhanced  traction,  support  and  comfort.  Our  Ultra
Collection  also  features  a  three-part  insole  designed  to  provide  all-day  comfort  and  support  and  a
reflective  mylar  lining  that  captures  body  heat  to  create  a  natural  foot  warming  mechanism.  Our
sheepskin  products  are  naturally  thermostatic,  keeping  feet  comfortable  across  a  wide  range  of
temperatures.

Fashion  Collection. Our  Fashion  Collection  offers  fashion  forward  styles  for  women,  men,  and
children  without  compromising  comfort.  Luxurious  materials  and  trend-influenced  styles  make  this
collection stand out. Within this collection is a fashion wedge group, a leather stacked heel group for
women, a European influenced collection for  men, and  fashionable  styles for children.

Casual  Collection. This  collection  features  refined,  sophisticated  styles  for  men,  women,  and
children.  These  footwear  styles  include  suede  and  glove  leather  uppers,  lined  in  a  thinner  insole  of
sheepskin  for  added  comfort.  Styles  from  the  men’s  collection  feature  an  interchangeable  leather
insole that allows them to be worn either with or  without  socks.

Surf  Collection. This  collection  is  taken  from  the  laid-back  surf  lifestyle  that  was  the  original
heritage  of  the  brand.  The  Surf  Collection  features  true  comfort  style  including  sandals,  clogs,  and
boots that incorporate a thin layer of  sheepskin for luxury  and  comfort.

Cold Weather Collection. This collection is designed with more rugged styling and features Vibram

outsoles and waterproof eVent uppers  designed to withstand colder, wetter climates.

Slipper Collection. Our Slipper Collection builds upon the UGG brand’s reputation for comfort,

warmth and luxury and is offered in  a wide selection of styles and colors.

We have expanded our UGG brand collections from the Classic and Ultra sheepskin boots and
slippers  to  a  broader  footwear  line  for  men,  women  and  children  in  a  variety  of  styles,  colors  and
materials  designed  for  wear  in  a  variety  of  climates  and  occasions.  Our  outerwear  collection  for  fall
2008 was a small offering of men’s and women’s luxurious sheepskin and leather jackets, and we are
expanding  this  collection  for  fall  2009.  Over  the  last  few  years,  our  line  expansion,  distribution  and
high-end marketing strategies, among other factors, have resulted in significantly increased exposure
for our UGG products and have contributed to the growth of the UGG brand’s year round business.
The  manufacturer’s  suggested  domestic  retail  prices  for  the  spring  2009  UGG  product  collections
range from $35.00  to $230.00.

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Teva  Performance  Outdoor  Footwear. We  believe  there  will  be  a  continuing  shift  in  consumer
preferences  and  lifestyles  to  include  more  outdoor  recreational  activities,  including  light  hiking,  trail
running, mountain biking, camping, kayaking and whitewater river rafting. These consumers typically seek
footwear  specifically  designed  with  the  same  quality  and  high  performance  attributes  they  have  come  to
expect from traditional athletic footwear. The first Teva sport sandal was developed in the 1980s to meet
the  demanding  needs  of  professional  river  rafting  guides  navigating  the  Colorado  River  and  the  rugged
Grand Canyon terrain. As our core consumers’ active pursuits have evolved, we have retained our outdoor
heritage and product integrity, while adding new products to our line, including amphibious footwear, trail
running shoes, light hiking shoes and boots, multi-sport shoes and other rugged closed-toe footwear. Our
brand remains popular among professional and amateur outdoor athletes seeking authentic, performance-
oriented  footwear,  as  well  as  among  general  footwear  consumers  seeking  high  quality,  durable  and
comfortable styles for everyday use.

We  market  the  Teva  brand  as  the  brand  of  GO.DO.BE.  This  captures  the  attitude  and  lifestyle  of
today’s  outdoor  athlete.  The  Go,  the  Do,  and  the  Be  each  have  their  own  unique  properties  and
perspectives. Individually, they are elements of the outdoor experience. Together, they form the fabric of
the outdoor lifestyle. We have two main categories  of  products: performance and lifestyle.

Our  performance  products  are  technical,  lightweight  and  engineered  for  the  performance  needs  of
today’s  outdoor  athlete.  Many  styles  include  one  or  more  of  our  proprietary  performance  technologies,
such as the Wraptor Fit System, Spider  Rubber traction technology,  or  Drain Frame technology.

Our  lifestyle  products  are  versatile,  rugged  and  comfortable  for  travel,  leisure  and  light  outdoor
activities. Collections include styles which are inspired by classic Teva sandal architecture, as well as fresh,
contemporary designs inspired by the  laid-back  attitude  of life in the outdoors.

We plan to inject each new seasonal offering with innovative styles for men, women and children. Our
kids’ product collection is now a fun, colorful assortment of sandals, closed-toe, and amphibious styles for a
variety of outdoor and water-based activities. The manufacturer’s suggested domestic retail prices for the
spring 2009 Teva product collections  range  from $15.00 to  $140.00.

Simple Sustainable Footwear. Our goal is to continue to be a leader in the footwear industry through
new, sustainable product innovations as demonstrated by our use of sustainable materials such as certified
organic  cotton  and  recycled  car  tires.  In  addition,  our  Simple  brand  won  the  Footwear  Plus  Award  for
Design Excellence in the Green Category  in both 2008  and  2007.

Men’s  and  Women’s  Green  Toe. Green  Toe  products  represent  our  best  efforts  to  reduce  the
ecological footprint left by shoes. This collection uses the newest and most innovative materials and
processes each season. Green Toe products are primarily made of sustainable materials like bamboo,
jute,  organic  cotton,  linen,  coconut  buttons,  cork,  crepe,  latex,  recycled  car  tires,  and  water  based
adhesives. This line includes sandals, loafers, mary janes, oxfords  and boots.

Men’s and Women’s ecoSNEAKS.

ecoSNEAKS are vulcanized sneakers that use recycled car tires
for the soles, recycled polyethylene terephthalate, commonly known as PET (from plastic bottles), for
the  shoelaces,  certified  organic  cotton  and  hemp  for  the  uppers,  thus  leaving  a  better  ecological
footprint than ordinary sneakers.

Men’s  and  Women’s  Planet  Walkers. Planet  Walkers  is  our  newly  introduced  line  of  premium,
comfort,  leather  casuals.  They  use  materials  such  as  eco-certified  premium  leathers,  molded
Ortholite(cid:1) and recycled rubber insoles, cork and recycled ethyl vinyl acetate (‘‘EVA’’) midsoles, and
recycled car tire and latex soles.

Kids’  Product. Our  Kids’  product  line  is  made  up  of  ecoSNEAKS  and  Green  Piggies.  Green
Piggies  is  a  kids’  and  infants’  product  collection  that  represents  the  brand’s  best  ecological  efforts

10

through material and construction innovation. It uses materials such as certified organic cotton, hemp,
and wool felt.

Bags. Our  sustainable  bag  collection  includes  messenger  bags,  backpacks  and  totes.  These  are

made from materials such as certified  organic  cotton,  jute, hemp, coconuts  and PET.

Our  target  consumers  are  the  committed  consumer  and  the  positive  choosers.  The  committed
consumers  are  concerned,  active,  and  aware  about  environmental  issues  and  take  action  to  purchase
products from companies that are making a difference when it comes to protecting the planet. The positive
choosers  seek  a  good  choice  lifestyle  and  are  motivated  by  positive  messaging.  They  are  highly  aware  of
environmental  and  social  issues  and,  if  made  easy,  will  take  affirmative  actions.  The  manufacturer’s
suggested  domestic  retail  prices  for  our  spring  2009  Simple  footwear  collections  range  from  $24.00  to
$140.00 and our Simple bags are priced  from $20.00 to $100.00.

TSUBO  Footwear. The  TSUBO  brand  markets  high-end  casual  and  dress  footwear  for  men  and
women. TSUBO is the synthesis of ergonomics and style, with a full line of sport and dress casuals, boots,
sandals and heels constructed to provide consumers with innovative style, function and maximum comfort.
We address the lifestyle footwear needs of our consumers, creating product in four categories for women
and men: City Active (sports influenced casuals), City Weekend (leisure influenced casuals), City Workday
(business influenced dress shoes and boots), and City Occasion (formal influenced dress shoes and boots).

Our  TSUBO  brand’s  core  consumers  live  in  the  city  or  are  metropolitan-minded.  They  are  creative
personally  or  professionally  and  live  an  active,  24  hours  a  day,  7  days  a  week  lifestyle.  They  are  style
conscious  and  design  savvy  and,  while  they  appreciate  and  seek  great  design,  they  will  not  compromise
comfort.  Our  product  incorporates  premium  materials  and  cushioning  technologies  to  achieve  a  distinct
look  and  feel.  The  manufacturer’s  suggested  domestic  retail  prices  for  our  spring/summer  2009  TSUBO
product  collections range from $75.00 to $170.00.

Sales and Distribution

At  the  wholesale  level,  we  distribute  our  products  in  the  U.S.  through  a  dedicated  network  of
independent  sales  representatives.  Our  sales  representatives  are  organized
approximately  50 
geographically and by brand and visit retail stores to communicate the features, styling and technology of
our products. In addition, we have approximately 10 employee sales representatives who serve as territory
representatives  or  key  account  executives  for  several  of  our  largest  customers.  We  also  sell  products
directly to the consumers through our websites  and  retail stores.

Until  mid-2005,  our  sales  force  was  divided  into  two  teams,  one  for  UGG  and  Simple  products  and
one for Teva products, as the UGG and  Simple brands are generally sold  through non-outdoor specialty
and non-sporting goods distribution channels and are targeted toward a different consumer than our Teva
brand. Beginning in mid-2005, however, we began to split the UGG and Simple brands’ sales forces into
two distinct groups to provide the Simple brand with its own dedicated sales function to improve its sales
efforts and resources. We have realigned the TSUBO sales force to position it for the future of the brand.
While  there  is  still  some  overlap  between  the  sales  teams,  we  have  now  established  separate  dedicated
sales forces for each of our brands. Each brand’s respective sales manager recruits and manages his or her
network of sales representatives and coordinates sales to national accounts. We believe this approach for
the U.S.  market maximizes the selling  efforts  to  our  national  retail accounts  on a cost-effective basis.

We distribute products sold in the U.S. through our distribution centers in Ventura, California and in
Camarillo, California. Our distribution centers feature a warehouse management system that enables us to
efficiently  pick  and  pack  products  for  direct  shipment  to  retailers  and  distributors  across  the  world.  For
certain  customers  requiring  special  handling,  each  shipment  is  pre-labeled  and  packed  to  the  retailer’s
specifications,  enabling  the  retailer  to  easily  unpack  our  product  and  immediately  display  it  on  the  sales
floor. All incoming and outgoing shipments must meet our  quality inspection process.

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Internationally,  we  distribute  our  products  at  the  wholesale  level  through  approximately  50
independent distributors in over 60 countries. During 2008, we commenced new distributor relationships
for  one  or  more  of  our  brands  in  the  Asian  and  European  markets.  Additionally,  we  commenced
relationships  with  existing  TSUBO  distributors,  who  currently  represent  the  TSUBO  brand  in
approximately 10 countries, included in the total countries previously noted. In 2009, we plan to enter the
Russian market with our UGG Australia brand for the first time. We will continue to focus on key markets
within  Europe  and  Asia,  as  well  as  Canada.  We  will  also  continue  to  analyze  opportunities  in  the
developing market economies such as India  and certain  countries in Latin  America.

Our  principal  customers  include  specialty  retailers,  selected  department  stores,  outdoor  retailers,
sporting  goods  retailers,  shoe  stores  and  online  retailers.  Our  five  largest  customers  accounted  for
approximately 30.4% of our net sales  for 2007, compared  to  30.6% for  2008. One customer, Nordstrom,
accounted for greater than 10% of our consolidated net sales in 2007 and 2008, with the majority of those
being related to our UGG segment.

UGG. We sell our UGG products primarily through high-end department stores such as Nordstrom,
Neiman Marcus and Bloomingdale’s, as well as independent specialty retailers such as Journey’s, David Z.
and  Sport  Chalet.  We  believe  these  retailers  support  the  luxury  positioning  of  our  brand  and  are  the
destination  shopping  choice  for  the  consumer  who  seeks  out  the  fashion  and  functional  elements  of  our
UGG products.

Teva. We  sell  our  Teva  products  primarily  through  specialty  outdoor  and  sporting  goods  retailers
such as REI, L.L. Bean, Dick’s Sporting Goods and The Sports Authority. We believe these retail channels
are the first choice for athletes, outdoor enthusiasts and adventurers seeking technical and performance-
oriented outdoor footwear. Furthermore, we believe that retailers who appreciate and can fully market the
technical attributes of our performance products to the consumer best sell our Teva products.

Simple. Our  Simple  products  are  targeted  primarily  towards  select  department  stores,  outdoor
specialty accounts, independent specialty retailers, internet retailers, and health and wellness retailers that
target consumers seeking comfortable, high quality, and sustainable footwear. These include key accounts
such as Nordstrom, Dillard’s, REI, Whole  Earth Provision, Zappos.com and Whole Foods  Market.

TSUBO. TSUBO  products  are  sold  throughout  the  United  States  primarily  at  better  department
stores, independent specialty retailers and with online retailers that support our brand ideals of comfort,
style and quality. Key accounts include  Nordstrom, Hanigs, and  Zappos.

eCommerce. Our eCommerce business enables us to interact and reinforce our relationships with the
consumer.  We  operate  our  eCommerce  business 
through  UGGAustralia.com,  Teva.com,
SimpleShoes.com, and TSUBO.com websites. Our websites support the brands’ marketing goals and also
drive  offline  sales  by  providing  information  to  consumers  about  the  brands’  products  and  where  to  find
retailers that carry our brands. We plan to expand our websites’ international capabilities by creating sites
translated into foreign languages and listing products in local currencies, making our products available to
international  consumers  through  our  websites.  In  2009,  we  plan  to  open  and  operate  call  centers
internationally to accommodate these website sales. Our domestic eCommerce business is headquartered
in  Flagstaff,  Arizona  and  order  fulfillment  is  performed  by  our  distribution  centers  in  Ventura  and
Camarillo, California in order to reduce the cost of order cancellation, minimize out of stock positions and
further leverage our distribution center occupancy costs. Products sold through our eCommerce business
are  sold  at  prices  which  approximate  retail  prices,  enabling  us  to  capture  the  full  retail  margin  on  each
direct to consumer transaction.

Retail Stores. Our retail store business allows us to directly reach our customers and meet the growing
demand for our products. In addition, our UGG Australia concept stores allow us to showcase the entire
lines  for  spring  and  fall;  whereas,  most  retailers  do  not  carry  the  full  line.  In  2008,  we  opened  one  new

12

retail outlet store in Jersey Shore, New Jersey as well as two new UGG brand concept stores, one in San
Francisco, California in August and one in New York City, New York near Lincoln Square in November.
As of December 31, 2008, we had a total of four UGG Australia concept stores and six retail outlet stores
in  the  U.S.  Products  sold  through  our  concept  stores  are  sold  at  prices  which  approximate  department
store  prices,  enabling  us  to  capture  the  full  retail  margin  on  each  direct  to  consumer  transaction.  The
outlet stores carry a combination of UGG Australia, Teva, and Simple products that are discontinued or
overstocked that are offered at a discount to the customer. Internationally, we opened two UGG Australia
concept  stores  in  the  London  area  and,  along  with  our  China  joint  venture  partner,  one  in  Beijing.  We
utilize a third party logistics and distribution company in the UK for importation and distribution to our
retail stores in the UK.

For 2009, we intend to invest in our retail store business both in the U.S. and internationally, primarily
building upon the success of the UGG brand. We plan to open two to three retail stores domestically, plus
two  to  five  retail  stores  internationally,  focusing  on  key  metropolitan  cities  in  the  European  and  Asian
markets.

Marketing and Advertising

Our brands are generally advertised and promoted through a variety of consumer media campaigns.
We  benefit  from  editorial  coverage  in  both  consumer  and  trade  publications.  Each  brand’s  dedicated
marketing  team  works  closely  with  targeted  accounts  to  maximize  advertising  and  promotional
effectiveness.  We  incurred  approximately  $17,315,  $17,035,  and  $24,866  in  advertising,  marketing  and
promotional  expenses  in  2006,  2007  and  2008,  respectively.  The  increase  in  2008  was  primarily  due  to
advertising and promotion costs related  to  our UGG brand domestically.

UGG. We seek to build upon the success of our UGG brand’s national print advertising campaign.
Currently, we advertise in upscale national magazines such as Vogue, Teen Vogue, Glamour, Vanity Fair, and
O  Magazine.  UGG  Australia  also  advertises  men’s  focused  advertising,  including  print  advertising  in
Outside,  Men’s  Vogue,  GQ,  and  Surfer.  We  believe  such  advertising  is  an  effective  means  to  target  our
intended  consumers  and  to  convey  the  comfort  and  luxury  of  UGG  products.  Also,  we  benefit  from
editorial  coverage  of  the  UGG  brand  collection  through  numerous  articles  that  have  appeared  in  such
magazines  as  Glamour,  InStyle,  Cosmopolitan,  Marie  Claire,  People,  US  Weekly,  Maxim,  Shape,  Self,  O
Magazine and Real Simple. In 2004, the UGG brand was awarded ‘‘Brand of the Year’’ by Footwear Plus, a
leading trade publication, and was recognized with the ACE Award for the ‘‘it’’ accessory of the year by the
Accessories Council. In 2008, our UGG brand was again awarded ‘‘Brand of the Year’’ and also won the
‘‘Plus  Award  for  Design  Excellence  in  Boots’’  both  by  Footwear  Plus.  International  exposure  has  also
expanded with features in leading fashion publications like Vogue Japan, Elle Japan, Marie Claire UK, and
Vogue UK.

Internationally, the UGG Australia brand significantly increased in popularity in 2008, particularly in
the markets of the UK, Canada, the Netherlands and Italy. The women’s boots in particular have been very
successful at retail including Classics, Ultimate styles, and Cardy boots. We also increased our spending on
international  marketing  in  high-end  publications  and  billboards,  as  well  as  improved  retail  visibility.  We
believe these  factors have increased consumer awareness leading to the increased popularity.

We also actively seek to place UGG products at selected events. In collaboration with our distributor
in  Switzerland,  we  produced  a  special  edition  UGG  brand  cold  weather  boot  featuring  a  matching  red
outsole for the entire 2006 Swiss Olympic Team. We believe this product placement further strengthened
the consumer’s image of UGG products as high quality, luxurious sheepskin goods well-suited for use in
cold weather.

We  have  improved  visibility  of  the  UGG  brand  through  placement  of  the  product  in  selected
television shows and feature films. UGG products have appeared on numerous television shows, including
Entourage, The Sopranos, Gilmore Girls, The Oprah Winfrey Show, The King of Queens, Still Standing, Will

13

and  Grace,  Men  in  Trees,  The  OC,  The  George  Lopez  Show,  Jeopardy  and  Saturday  Night  Live.  Our
marketing  efforts  have  also  resulted  in  UGG  product  appearances  in  several  recent  feature  films.  In
addition,  the  UGG  brand  has  been  embraced  by  Hollywood  celebrities,  who  are  often  seen  and
photographed wearing UGG brand boots. We believe our target consumer identifies with celebrities and
that  greater  exposure  further  heightens  awareness  of  the  brand  and  stimulates  sales.  In  2009,  we  will
continue to market our UGG brand in high-end magazines and outdoor media as well as seed product to
celebrities and editors. We also plan  to expand our  shop-in-shop program in the U.S. and  abroad.

We  also  market  the  UGG  brand  through  our  dedicated  website,  UGGAustralia.com.  The  UGG
Australia website supports the brand’s marketing goals and drives offline sales by providing information to
consumers  about  the  brand’s  products  and  where  to  find  retailers  that  carry  the  brand.  Our
UGGAustralia.com  website  won  BizRate’s  Circle  of  Excellence  Platinum  Award  in  both  2007  and  2008.
This award recognizes the online retailers with top customer satisfaction ratings.

Teva. We use the following marketing methods to promote  the Teva brand:

(cid:127) targeted print billboard and online advertising;

(cid:127) sponsorship of the annual Teva Mountain Games in Vail, Colorado and a variety of smaller regional

events and competitions;

(cid:127) sponsorship of world-class outdoor athletes and teams, including the Teva Whitewater Rafting Team

and the Teva U.S. Mountain Running Team;

(cid:127) preferred  buyer  programs  to  professional  river  guides,  kayakers,  mountain  bikers,  rock  climbers,

and other outdoor athletes;

(cid:127) product  seeding with various athletes and trendsetters;

(cid:127) in-store promotions with key  accounts; and

(cid:127) our Teva.com website, which won BizRate’s Circle of Excellence Platinum Award in both 2007 and

2008.

We  market  the  Teva  brand  through  the  placement  of  print  advertisements  in  leading  outdoor
magazines such as Outside, National Geographic Adventurer, Backpacker and Canoe and Kayak. As we have
introduced new sub-categories and collections, we have broadened our advertising presence to reach new
consumers. For example, we advertise our performance trail running shoes in Runner’s World, Trail Runner
and  Running  Times,  among  other  publications.  To  support  our  casual  lines,  we  advertise  in  more
mainstream publications such as Women’s Health, Men’s Journal and Rolling Stone.

The  Teva  brand  is  rooted  in  outdoor  lifestyle  pursuits  such  as  river  rafting,  kayaking,  bouldering,
mountain biking, kite boarding, hiking and trail running. We sponsor relevant outdoor athletes and events
around the world. For example, our international distributors sponsor outdoor events in many countries,
including the UK, France, the Netherlands, Germany, Switzerland, Italy, Hong Kong, Australia and New
Zealand in order to increase our brand visibility  to  the outdoor consumer on a global  scale.

In 2008, the Teva brand was the presenting sponsor of MacGillivray Freeman’s new three dimensional
documentary IMAX film, ‘‘Grand Canyon Adventure, River at Risk,’’ which was released to IMAX theaters
in  March  2008.  We  believe  our  sponsorship  activity  in  these  areas  links  the  Teva  brand  with  its  outdoor
heritage and generates increased product  exposure and brand awareness.

We also sponsor some of the world’s best male and female professional and amateur athletes across
several outdoor sports. Our Teva promotional team attends events across the U.S., Europe, Asia and Latin
America.  The  promotions  team  showcases  Teva  products  at  events  and  provides  consumers  with  the
opportunity to see and sample our latest styles. We believe by outfitting and sponsoring these highly visible
athletes  and teams, we create brand and  product awareness among our targeted consumers.

14

Key elements of our 2009 Teva marketing campaign include print and online advertising, an enhanced
presence  within  social  on-line  media,  in-store  point  of  purchase  materials,  and  focused  promotional
programs  and  events.  These  are  designed  to  increase  brand  exposure  and  drive  sales  at  retail.  The
advertising  theme  is  replicated  in  our  in-store  materials  and  depicts  key  product  introductions  in  action.
Our primary promotional event for 2009 is the  8th Annual  Teva Mountain Games in  early June.

Simple. We believe that our consumers are looking for brands that do more than their part to ensure
that  the  world  we  all  share  is  respected  and  cared  for.  Our  commitment  to  produce  and  market  our
products in a sustainable manner reflects our consumers’ commitment to purchase products made in the
same  fashion.  In  2008,  the  Simple  brand  won  the  Footwear  Plus  ‘‘Plus  Award  for  Design  Excellence  in
Green.’’ We will continue to establish the brand as a leader in sustainable footwear through our marketing
initiatives.  In  2008,  the  Simple  brand  continued  with  a  national  print  advertising  campaign  targeted  at
various  demographic  groups,  which  included  print  ads  targeted  at  the  ecologically-minded  consumer
through magazines like RollingStone, Teen Vogue, Lucky, Details, Wired, Surfer, and Surfing. We also benefit
from print and television editorial coverage of the Simple brand collection. In addition, we target online
consumers  through  sustainability  websites  like  Treehugger.com.  We  will  continue  to  advertise  on
TheOnion.com,  which  complements  our  Onion  print  campaign  in  key  markets.  We  are  also  active  on
popular culture websites such as Pitchforkmedia.com, a popular independent-focused online music site and
Facebook.com,  the  number  one  social  networking  site.  In  2009,  we  will  launch  a  new  Simple  brand
marketing  campaign  called  ‘‘less>more’’  through  national  print  publications,  regional  print,  college
campus newspapers, the internet, outdoor advertising,  and  events.

In 2008, we sponsored environmental-themed concerts, film festivals, and green expos around Earth
Day  to  support  our  leadership  position  in  sustainable  footwear.  We  were  present  at  several  Earth  Day
celebrations  in  key  cities  such  as  San  Francisco,  New  York,  Boulder,  Austin,  Seattle,  Chicago  and  Santa
Barbara.  Our  Earth  Day  promotions  were  supported  with  local  advertising,  community  outreach  and
extensive press coverage.

We  also  market  the  Simple  brand  through  our  dedicated  website,  SimpleShoes.com.  The  Simple
website  supports  the  brand’s  marketing  goals  and  drives  offline  sales  by  providing  information  to
consumers  about  the  brand’s  products  and  where  to  find  retailers  that  carry  the  Simple  brand.  We  will
continue  to  use  the  Simple  website  as  a  vehicle  that  creates  the  ultimate  brand  experience  for  the
consumer. We experienced a substantial increase in traffic on our website in 2008, demonstrating that our
marketing is resonating positively with the consumer.

TSUBO. Our  marketing  strategy  for  our  2009  campaign  will  focus  on  developing  a  deep  brand
presence  in  influential  retail  corridors  in  five  major  cities  in  the  US:  New  York,  Miami,  Chicago,  Los
Angeles  and  San  Francisco.  We  believe  that  these  cities  represent  the  most  important  style,  design,
architecture,  art  and  fashion  centers  in  the  US.  The  same  city  focus  strategy  will  be  employed
internationally  in  key  cities  globally,  including  London,  Tokyo,  and  Paris.  We  expect  this  concentrated
brand penetration to increase brand awareness, engage consumers, and establish TSUBO in  the city.

Specific to the city focus strategy are the following elements:

(cid:127) print advertising in influential regional media to engage local consumers (including publications like
Gotham,  Village  Voice,  Angeleno,  LA  Confidential,  San  Francisco  Bay  Guardian,  Chicago  Reader,
Michigan Avenue, Miami Magazine, and Ocean Drive);

(cid:127) outdoor  and  out-of-home  advertising  in  retail  sectors  with  TSUBO  retail  partners,  using  transit,
unconventional real estate spaces and traditional outdoor advertising to drive consumers to TSUBO
retailers;

(cid:127) consumer  engagement  programs  and  events  in  each  city  tying  the  TSUBO  brand  to  the  cities’

creative consumer communities;

15

(cid:127) product placement to create influential brand  ambassadors in each city;

(cid:127) public relations to extend our message through editorial, product reviews, product placement and

other media opportunities that are not advertising-based.

Underlying the initiatives in each city will be national media in key fashion and culture publications,
which may include InStyle, Vogue, Wallpaper, Wired, Blender and Details. Similar online advertising will give
us access to the online world of shopping and social media to extend our advertising value, drive sales and
support  vendor  programs.  Online  media  sites  may  include  DailyBeast.com,  InStyle.com,  Gawker.com,
Jezebel.com,  Facebook.com,  DailyCandy.com  and  related  fashion,  culture  and  creative  community  ad
networks. Additionally, as with our other brands, our TSUBO.com website supports the brand’s marketing
goals and drives offline sales by providing information to consumers about the brand’s products and where
to find retailers that carry the brand.

Product  Design and Development

The  design  and  product  development  staff  for  each  of  our  brands  creates  new  innovative  footwear
products that combine our standards of high quality, comfort and functionality. The design function for all
of  our  brands  is  performed  by  a  combination  of  our  internal  design  and  development  staff  plus  outside
design firms. By introducing outside firms to the design process, we believe we are able to review a variety
of different design perspectives on a cost-efficient basis and anticipate color and style trends more quickly.

Our  UGG  and  Simple  products  are  designed  to  appeal  to  consumers  seeking  our  distinctive  and
innovative  styling.  We  strive  to  be  a  leader  in  product  uniqueness  and  appearance  by  regularly  updating
our UGG and Simple lines, which also generates further awareness and interest in these collections. In our
UGG  line,  we  have  successfully  evolved  the  product  offering  over  the  last  few  years  from  its  original
sheepskin heritage to a diverse collection of luxury and comfort styles suited for a variety of climates and
seasons.  The  evolution  of  our  Simple  line  has  resulted  in  new  categories  for  the  brand,  including  the
introduction  of  the  first  sustainable  sneakers  in  our  ecoSNEAKS  collection  and  our  new  premium,
comfort, leather collection, Planet Walkers. We believe that our commitment to become 100% sustainable
makes  Simple  a  leader  in  sustainable  footwear  and  accessories.  We  also  believe  that  our  ability  to
incorporate  up-to-date  styles  while  remaining  true  to  our  heritage,  combined  with  the  performance-
oriented features that consumers have come to expect, will result in continued enthusiasm for our brands
in the marketplace.

To ensure that high performance technical products continue to satisfy the requirements of the Teva
brand’s historical consumer base of performance-oriented ‘‘core enthusiasts,’’ our design staff solicits input
from our Teva Whitewater Team athletes, our Teva U.S. Mountain Running Team and other professional
outdoor athletes, as well as several of our key retailers. We regularly add new innovations, components and
styles  to  our  product  line  in  response  to  their  input.  For  example,  in  2007,  our  proprietary  Wraptor
technology  was  incorporated  into  performance  water  sport  and  trail  running  shoes,  and  light  hikers.  In
addition,  for  specific  traction  and  durability  requirements,  we  have  added  variations  of  our  proprietary
Spider  Rubber  compound  which  now  includes  Original  Spider  Rubber,  a  sticky,  non-slip  rubber  outsole
material  for  use  across  wet  and  dry  terrain;  SSR,  a  super  sticky  rubber  compound  for  use  specifically  in
extreme water conditions to provide superior grip on smooth wet surfaces, like rocks, fiberglass, and raft
rubber; and Spider XC, an off-road hybrid rubber compound that combines the non-slip traction of Spider
Rubber  with durability for use in both  wet  and  dry conditions.

Our TSUBO brand continues to carry on its heritage with the same dedicated design team, working in
conjunction with product development to create footwear that delivers on our promise of all-day comfort,
style and quality. Careful consideration is taken in design, material selection, construction, and cushioning
technologies  during  the  design  and  development  process.  We  have  multiple  design  and  development
reviews  throughout  the  product  creation  process  to  ensure  that  we  are  addressing  the  footwear  needs  of
our  consumers.

16

In order to ensure quality, consistency and efficiency in our design and product development process,
we  continually  evaluate  the  availability  and  cost  of  raw  materials,  the  capabilities  and  capacity  of  our
independent contract manufacturers and the target retail price of new models and lines. The design and
development staff works closely with brand management to develop new styles of footwear for our various
lines.  We  develop  detailed  drawings  and  prototypes  of  our  new  products  to  aid  in
product 
conceptualization  and  to  ensure  our  contemplated  new  products  meet  the  standards  for  innovation  and
performance our consumers demand. Throughout the development process, members of the design staff
coordinate  with  our  domestic  and  overseas  product  development,  manufacturing  and  sourcing  personnel
toward  a  common  goal  of  developing  and  producing  a  high  quality  product  to  be  delivered  on  a  timely
basis.

Manufacturing

We  do  not  manufacture  our  products;  we  outsource  the  production  of  our  brand  footwear  to
independent manufacturers in China. We also outsource the production of a portion of our UGG brand
footwear  to  independent  manufacturers  in  New  Zealand.  We  require  our  independent  contract
manufacturers  and  designated  suppliers  to  adopt  our  Factory  Charter,  which  specifies  that  they  comply
with  all  local  laws  and  regulations  governing  human  rights,  working  conditions  and  environmental
compliance before we are willing to conduct business with them. We require our manufacturing partners to
comply with our Ethical Supply Chain guidelines as a condition of doing business with our company. We
require  our  licensees  to  demand  the  same  from  their  contract  factories  and  suppliers.  We  have  no
long-term  contracts  with  our  manufacturers.  As  we  grow,  we  expect  to  continue  to  rely  exclusively  on
independent manufacturers for our sourcing  needs.

The production of footwear by our independent manufacturers is performed in accordance with our
detailed  specifications  and  is  subject  to  our  quality  control  standards.  We  maintain  on-site  supervisory
offices  in  Pan  Yu  City,  China  and  Macau  that  serve  as  local  links  to  our  independent  manufacturers,
enabling us to carefully monitor the production process from receipt of the design brief to production of
interim and final samples and shipment of finished product. We believe this local presence provides greater
predictability  of  material  availability,  product  flow  and  adherence  to  final  design  specifications  than  we
could  otherwise  achieve  through  an  agency  arrangement.  To  ensure  the  production  of  high  quality
products,  the  majority  of  the  materials  and  components  used  in  production  of  our  products  by  these
independent  manufacturers  are  purchased  from  independent  suppliers  designated  by  us.  Excluding
sheepskin,  we  believe  that  substantially  all  the  various  raw  materials  and  components  used  in  the
manufacture  of  our  footwear,  including  rubber,  leather  and  nylon  webbing  are  generally  available  from
multiple  sources  at  competitive  prices.  We  outsource  our  manufacturing  requirements  on  the  basis  of
individual  purchase  orders  rather  than  maintaining 
long-term  purchase  commitments  with  our
independent manufacturers.

At  our  direction,  our  manufacturers  currently  purchase  the  majority  of  the  sheepskin  used  in  our
products from two tanneries in China, which  source  their  skins from Australia, Europe and the U.S. We
maintain  constant  communication  with  the  tanneries  to  monitor  the  supply  of  sufficient  high  quality
sheepskin  available  for  our  projected  UGG  brand  footwear  production.  To  ensure  adequate  supplies  for
our manufacturers, we forecast our usage of top grade sheepskin one year in advance at a forward price.
Refer to Item 7 of Part II ‘‘Management’s Discussion and Analysis of Financial Condition and Results of
Operations — Contractual Obligations’’ for further discussion on our sheepskin purchase commitment. We
believe current supplies are sufficient to meet our needs in the near future, but we continue to search for
alternate suppliers in order to accommodate any unexpected future growth.

17

Our  Simple  brand  continues  to  innovate  the  design,  development  and  production  of  sustainable
footwear through the sourcing of environmentally friendly materials. With the global trend of companies
embracing  the  sustainable  green  movement  in  materials,  the  sourcing  and  availability  of  these  materials
may be impacted in the near future. Strong relationships are being established with suppliers, and we are
developing strategies to keep supply chain  needs fulfilled for the future.

We have instituted pre-production and post-production inspections to meet or exceed the high quality
demanded  by  consumers  of  our  products.  Our  quality  assurance  program  includes  our  own  employee
on-site  inspectors  at  our  independent  manufacturers  who  oversee  the  production  process  and  perform
quality assurance inspections. We also  inspect our products upon arrival at our distribution centers.

Patents and Trademarks

We now hold more than 150 utility and design patents and registrations in the U.S. and abroad and
have filed for more than 60 new patents which are currently pending. These patents expire at various times,
and  patents  issued  for  applications  filed  this  year  will  generally  have  a  remaining  duration  from  now  to
2023  for  design  patents  and  from  now  to  2029  for  utility  patents.  We  also  currently  hold  trademark
registrations  for  UGG,  Teva,  Simple,  TSUBO  and  other  marks  in  the  U.S.  and  in  many  other  countries,
including  the  countries  of  the  European  Union,  Canada,  Japan  and  Korea.  We  regard  our  proprietary
rights as valuable assets and vigorously  protect such rights against infringement by third parties.

Seasonality

Our business is seasonal, with the highest percentage of UGG brand net sales occurring in the third
and fourth quarters of each year, and the highest percentage of Teva brand net sales occurring in the first
and  second  quarters  of  each  year.  To  date,  the  Simple  brand  has  not  had  a  seasonal  impact  on  the
Company. Similarly, we do not anticipate the TSUBO brand to have a seasonal impact on the Company.
With the dramatic growth in UGG product sales in recent years, net sales in the last half of the year have
exceeded  that  for  the  first  half  of  the  year.  Given  our  expectations  for  each  of  our  brands  in  2009,  we
currently expect this trend to continue. Nonetheless, actual results could differ materially depending upon
consumer  preferences,  availability  of  product,  competition  and  our  customers  continuing  to  carry  and
promote  our  various  product  lines,  among  other  risks  and  uncertainties.  See  Part  I,  Item  1A,  ‘‘Risk
Factors.’’ For further discussion on our working capital and inventory management, see Item 7 of Part II,
‘‘Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  —  Liquidity
and Capital Resources.’’

Backlog

Historically, we have encouraged our customers to place, and we have received, a significant portion
of  orders  as  preseason  orders,  generally  four  to  eight  months  prior  to  shipment  date.  We  provide
customers  with  price  incentives,  and  in  certain  cases  extended  payment  terms,  to  participate  in  such
preseason  programs  to  enable  us  to  better  plan  our  production  schedule,  inventory  and  shipping  needs.
Unfilled  customer  orders  as  of  any  date,  which  we  refer  to  as  backlog,  represent  orders  scheduled  to  be
shipped at a future date and which can be cancelled prior to shipment. The backlog as of a particular date
is affected by a number of factors, including seasonality, manufacturing schedule and the timing of product
shipments  as  well  as  variations  in  the  quarter-to-quarter  and  year-to-year  preseason  incentive  programs.
The  mix  of  future  and  immediate  delivery  orders  can  vary  significantly  from  quarter-to-quarter  and
year-to-year. As a result, comparisons  of  the backlog  from period-to-period may be misleading.

At  December  31,  2008,  our  backlog  of  orders  from  our  wholesale  customers  and  distributors  was
approximately  $240,000  compared  to  approximately  $170,000  at  December  31,  2007.  While  all  orders  in
the  backlog  are  subject  to  cancellation  by  customers,  we  expect  that  the  majority  of  such  orders  will  be
filled in 2009. We believe that backlog at year-end is an imprecise indicator of total revenue that may be

18

achieved for the full year because backlog only relates to wholesale orders for the next season and current
season fill-in orders, is affected by the timing of customers’ orders and product availability, and excludes
potential  sales  in  our  eCommerce  business  and  retail  stores  during  the  year.  The  increase  in  backlog  is
primarily due to increased demand for UGG product.

Competition

The  casual,  outdoor,  athletic,  fashion  and  formal  footwear  markets  are  highly  competitive.  We
compete  with  numerous  domestic  and  foreign  footwear  designers,  manufacturers  and  marketers.  Our
UGG  brand  footwear  line  primarily  competes  with  Emu,  Merrell,  Acorn,  Aussie  Dogs,  LB  Evans  and
Timberland, as well as retailers’ own private label footwear. In addition, due to the popularity of our UGG
products,  we  face  increasing  competition  from  a  significant  number  of  competitors  selling  knock-off
products.  Our  Teva  brand  primarily  competes  with  Nike,  Adidas-Salomon,  The  North  Face,  Merrell,
Patagonia,  Chaco,  Reef,  Columbia  Sportswear,  Hi-Tech,  and  Keen.  Our  Simple  line  primarily  competes
with  Vans,  Converse,  Keds,  Sanuk,  Merrell,  Keen,  Patagonia,  and  Earth.  Our  TSUBO  brand  competes
with  many  footwear  brands  of  similar  price  point,  primarily  Clarks,  Ecco,  Palladium,  Lacoste  and  Cole
Haan.

Our  footwear  lines  compete  primarily  on  the  basis  of  brand  recognition  and  authenticity,  product
quality  and  design,  functionality,  performance,  fashion  appeal  and  price.  Our  ability  to  successfully
compete depends on our ability to:

(cid:127) shape and stimulate consumer tastes and preferences by offering innovative, attractive and exciting

products;

(cid:127) anticipate and respond to changing consumer demands in a timely manner;

(cid:127) maintain brand authenticity;

(cid:127) develop high quality products that appeal  to  consumers;

(cid:127) appropriately price our products;

(cid:127) provide strong and effective marketing  support; and

(cid:127) ensure product availability.

We  believe  we  are  particularly  well  positioned  to  compete  in  the  footwear  industry.  Our  diversified
portfolio of footwear brands and products allows us to operate a business that does not depend on any one
demographic  group,  merchandise  preference  or  product  trend.  We  have  developed  a  portfolio  of  brands
that appeals to a broad spectrum of consumers. We continually look to acquire or develop more footwear
brands to complement our existing portfolio  and grow our existing consumer base.

Employees

At  December  31,  2008,  we  employed  approximately  640  employees  in  our  U.S.  facilities  including
retail  stores  and  approximately  140  employees  located  in  Asia  and  the  U.K.,  none  of  whom  were
represented  by  a  union.  The  large  increase  in  employees  during  the  year  was  primarily  related  to  the
expansion of our retail stores, which includes part-time employees. We believe our relationships with our
employees are good.

Financial Information about Segments and Geographic Areas

Our  six  reportable  business  segments  include  the  strategic  business  units  responsible  for  the
worldwide  wholesale  operations  of  each  of  our  brands’  (UGG,  Teva,  Simple  and  TSUBO)  wholesale

19

divisions,  as  well  as  our  eCommerce  and  retail  store  businesses.  The  following  table  shows  our  domestic
and international revenues for each of the years ended December 31, 2006, 2007 and 2008.

Net sales by location:
U.S.
International

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .

$266,092
38,331

$386,593
62,336

$581,512
107,933

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$304,423

$448,929

$689,445

Years Ended December 31,

2006

2007

2008

Refer to Note 9 to our accompanying consolidated financial statements for further discussion of our
business segment data. As of December 31, 2006, 2007, and 2008, substantially all of our long-lived assets
were  held  in  the  U.S.  Refer  to  Note  1  to  our  accompanying  consolidated  financial  statements  for  a
discussion of our research and development costs for  the last  three years.

Compliance with federal, state and local environmental regulations has not had, nor is it expected to
have,  any  material  effect  on  our  capital  expenditures,  earnings  or  competitive  position  based  on
information and circumstances known  to  us at  this time.

Available  Information

Our internet address is www.deckers.com. We post links to our website to the following filings as soon
as  reasonably  practicable  after  they  are  electronically  filed  with  or  furnished  to  the  Securities  and
Exchange  Commission  (the  ‘‘SEC’’):  annual  reports  on  Form  10-K,  quarterly  reports  on  Form  10-Q,
current reports on Form 8-K and any amendment to those reports filed or furnished pursuant to Section 13
or  15(d)  of  the  Securities  Exchange  Act  of  1934,  as  amended.  All  such  filings  are  available  through  our
website free of charge. Our filings may also be read and copied at the SEC’s Public Reference Room at
100  F  Street,  NE,  Washington,  DC  20549.  Information  on  the  operation  of  the  Public  Reference  Room
may  be  obtained  by  calling  the  SEC  at  1-800-SEC-0330.  The  SEC  also  maintains  an  internet  site  that
contains  reports,  proxy  and  information  statements,  and  other  information  regarding  issuers  that  file
electronically  with  the  SEC.  The  address  of  that  site  is  www.sec.gov.

Item 1A. Risk Factors.

Our short and long-term success is subject to many factors beyond our control. Stockholders and potential
stockholders  should  carefully  consider  the  following  risk  factors  related  to  our  company  as  well  as  general
investor risks, in addition to the other information contained in this report and the information incorporated by
reference  in  this  report.  If  any  of  the  following  risks  occur,  our  business,  financial  condition  or  results  of
operations  could  be  adversely  affected.  In  that  case,  the  value  of  our  common  stock  could  decline  and
stockholders  and  potential  stockholders  may  lose  all  or  part  of  their  investment.  Please  also  see  Item  7  of
Part  II  —  ‘‘Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  —
Forward-Looking Statements.’’

Risks Relating To Our Business

The recent financial crisis and general economic conditions that are largely out of our control may adversely

affect our financial condition and results of  operations.

Uncertainty  about  current  and  future  global  economic  conditions  may  cause  consumers  to  defer
purchases or customers to cancel purchase orders of our products in response to tighter credit, decreased
cash  availability  and  declining  consumer  confidence.  Recessionary  economic  cycles  or  other  economic
factors  that  may  affect  consumer  spending  or  buying  habits  could  adversely  affect  the  demand  for  our
products. In addition, the recent turmoil in the financial markets has had an adverse effect on the U.S. and

20

world economy, which has negatively impacted consumer spending patterns. Also, a number of our third-
party  retailers  may  be  impacted  by  the  significant  decrease  in  available  credit  that  has  resulted  from  the
current financial crisis. If credit pressures or other financial difficulties result in insolvency for these third
parties it could adversely impact our estimated allowances and reserves and financial results. Changes in
governmental  banking,  monetary  and  fiscal  policies  to  restore  liquidity  and  increase  the  availability  of
credit may not be effective and could have a material impact on our customers and markets. There can be
no assurances that responses to the disruptions in the financial markets will restore consumer confidence.

Furthermore,  reduced  traffic  in  retail  stores  or  limitations  on  the  prices  we  can  charge  for  our
products  could  reduce  our  sales  and  profit  margins  and  have  a  material  adverse  affect  on  our  financial
condition  and  results  of  operations.  Also,  economic  factors  such  as  increased  transportation  costs,
inflation, higher costs of labor, insurance and healthcare, and changes in other laws and regulations may
increase  our  cost  of  sales  and  our  operating  expenses,  and  otherwise  adversely  affect  our  financial
condition, results of operations, and cash  flows.

Our  financial  success  is  sensitive  to  changes  in  general  economic  conditions,  both  in  the  U.S.  and
internationally.  The  government  has  taken  a  number  of  actions  to  stabilize  and  provide  liquidity  to  U.S.
financial  markets.  There  can  be  no  assurance  as  to  the  actual  impact  of  these  acts  or  any  other
governmental program, on the financial markets. Our business, financial condition, results of operations,
access  to  credit,  and  trading  price  of  common  stock  could  be  materially  and  adversely  affected  if  the
financial markets fail to stabilize, or  if current financial  market conditions worsen.

The costs of production and transportation of our products can increase as petroleum and other energy prices

rise.

The  manufacture  and  transportation  of  our  products  requires  the  use  of  petroleum-based  materials
and energy costs. Any future increases in the costs of these materials and energy sources could increase the
cost of our goods which would reduce our gross margin unless we can successfully raise our selling prices to
compensate for the increased costs.

Our success depends on our ability to anticipate fashion trends.

Our  success  depends  largely  on  the  continued  strength  of  our  brands,  on  our  ability  to  anticipate,
understand  and  react  to  the  rapidly  changing  fashion  tastes  of  footwear  consumers  and  to  provide
appealing merchandise in a timely and cost effective manner. Our products must appeal to a broad range
of  consumers  whose  preferences  cannot  be  predicted  with  certainty  and  are  subject  to  rapid  change.  We
are  also  dependent  on  customer  receptivity  to  our  products  and  marketing  strategy.  There  can  be  no
assurance  that  consumers  will  continue  to  prefer  our  brands,  that  we  will  respond  quickly  enough  to
changes in consumer preferences or that we will successfully introduce acceptable new models and styles of
footwear  or  accessories  to  our  target  consumer.  Achieving  market  acceptance  for  new  products  also  will
likely  require  us  to  exert  substantial  product  development  and  marketing  efforts  and  expend  significant
funds  to  create  consumer  demand.  A  failure  to  introduce  new  products  that  gain  market  acceptance  or
maintain  market  share  would  erode  our  competitive  position,  which  would  reduce  our  profits  and  could
adversely affect the image of our brands, resulting in long-term harm to our business.

Our UGG brand may not continue to grow at the  same rate  it has experienced in the recent past.

Our UGG brand has experienced strong growth over the past several years, with net wholesale sales of
UGG  products  having  increased  from  $23,491  in  2002  to  $483,781  in  2008,  representing  a  compound
annual  growth  rate  of  65.6%.  We  do  not  expect  to  sustain  this  growth  rate  in  the  future.  UGG  products
include fashion items that could go out of style at any time. UGG products represent a significant portion
of our business, and if UGG product sales were to decline or to fail to increase in the future, our overall
financial performance could be adversely affected.

21

We may  be unable to successfully identify, develop,  acquire or build  new brands.

We  intend  to  continue  to  focus  on  identifying,  developing,  acquiring  and  building  new  brands.  Our
search may not yield any complementary brands, and even if we do find a suitable brand we may not be
able to finance the development or acquisition of the brand. We may not be able to successfully integrate
the  management  or  operations  of  an  acquired  brand  into  our  existing  operations,  and  we  cannot  ensure
that any developed or acquired brand will achieve the results we expect. We compete with other companies
who have greater resources than we do for the opportunities to buy other brands. As a result, even if we
identify a suitable acquisition, we may lose the opportunity to a competitor who offers a more attractive
price or package. In such event, we may incur significant costs in pursuing an acquisition without success,
which  could negatively impact our results  of operations.

Our brands may have further impairment losses.

We conducted our annual impairment tests of goodwill and other intangible assets as of December 31,
2006,  2007,  and  2008.  In  addition,  we  conducted  interim  impairment  evaluations  when  impairment
indicators arose. We recognized the following  impairment charges  in our income from  operations:

Teva trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TSUBO goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,300
—
—

$ — $20,400
— 11,929
3,496
—

Total impairment loss . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,300

$ — $35,825

Years Ended December 31,

2006

2007

2008

If any brand’s product sales or operating margins decline to a point that the fair value does not exceed
its carrying value, we may be required to further write down the related intangible assets. These or other
related  declines  could  cause  us  to  incur  additional  impairment  losses,  which  could  materially  affect  our
consolidated  financial  position  and  results  of  operations.  The  recoverability  of  our  trademark  values  is
highly  dependent  on  forecasted  revenues  for  our  brands,  as  well  as  discount  and  royalty  rates,  and  we
cannot  predict  with  absolute  assurance  the  recoverability  of  any  of  our  trademark  values.  The  ongoing
uncertainty  in  general  economic  and  market  conditions  could  increase  the  likelihood  of  additional
intangible asset impairment losses being recorded in future periods. In addition, the valuation of intangible
assets  is  subject  to  a  high  degree  of  judgment  and  complexity.  After  the  impairment  charges  recorded
during 2008, the remaining balances of goodwill and nonamortizable intangibles by brand are as follows:

Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 152
6,101

$15,300
—

$1,970
—

$17,422
6,101

Total nonamortizable intangibles . . . . . . . . . . .

$6,253

$15,300

$1,970

$23,523

As of December 31, 2008

UGG

Teva

TSUBO

Total

If  raw  materials  do  not  meet  our  specifications,  prices  increase,  or  shortages  occur,  we  could  experience
interruptions in manufacturing, increased costs, higher product return rates, a loss of sales, or a reduction in our
gross margins.

Our  independent  manufacturers  use  various  raw  materials  in  the  production  of  our  footwear  and
accessories  that  must  meet  our  specifications  and,  in  some  cases,  additional  technical  requirements  for
performance footwear. If these raw materials and the end product do not perform to our specifications or
consumer  satisfaction,  we  could  experience  a  higher  rate  of  customer  returns  and  deterioration  in  the
image of our brands, which could have a material adverse effect on our business, results of operations, and
financial condition.

22

There  may  be  significant  increases  in  the  prices  of  the  raw  materials  used  in  our  products,  which
would  likely  increase  the  cost  of  our  products  from  our  independent  manufacturers.  Our  gross  profit
margins  are  adversely  affected  to  the  extent  that  the  selling  prices  of  our  products  do  not  increase
proportionately  with  increases  in  their  costs.  Any  significant  unanticipated  increase  in  the  prices  of  raw
materials  could  materially  affect  our  results  of  operations.  No  assurances  can  be  given  that  we  will  be
protected from future changes in the  prices of such raw materials.

We depend on a limited number of key sources for sheepskin, the principal raw material for most of
our  UGG  products.  In  2008,  two  suppliers  provided  all  of  the  sheepskin  purchased  by  our  independent
manufacturers.  The  top  grade  sheepskin  used  in  UGG  footwear  is  in  high  demand  and  limited  supply.
Sheep are susceptible to hoof and mouth disease, which can result in the extermination of an infected herd
and  could  have  a  material  adverse  effect  on  the  availability  of  top  grade  sheepskin  for  our  products.
Additionally,  the  supply  of  sheepskin  can  be  adversely  impacted  by  weather  conditions  and  harvesting
decisions that are completely outside our control. Our potential inability to obtain top grade sheepskin for
UGG  products  could  impair  our  ability  to  meet  our  production  requirements  for  UGG  products  in  a
timely manner and could lead to inventory shortages, which can result in lost sales, delays in shipments to
customers, strain on our relationships with customers and diminished brand loyalty. There have also been
significant  increases  in  the  prices  of  top  grade  sheepskin  as  the  demand  for  this  material  has  increased.
Any  further  price  increases  will  likely  raise  our  costs,  increase  our  costs  of  sales  and  decrease  our
profitability unless we are able to pass the  higher prices  on to our customers.

If we do not accurately forecast consumer demand, we may have excess inventory to liquidate or have difficulty

filling our customers’ orders.

Because the footwear industry has relatively long lead times for design and production, we must plan
our production tooling and projected volumes many months before consumer tastes become apparent. The
footwear  industry  is  subject  to  fashion  risks  and  rapid  changes  in  consumer  preferences,  as  well  as  the
effects  of  weather,  general  market  conditions  and  other  factors  affecting  demand.  A  large  number  of
models,  colors  and  sizes  in  our  product  lines  increase  these  risks.  As  a  result,  we  may  fail  to  accurately
forecast styles, colors and features that will be in demand. If we overestimate demand for any products or
styles,  we  may  be  forced  to  liquidate  excess  inventories  at  a  discount  to  customers,  resulting  in  higher
markdowns  and  lower,  or  negative,  gross  margins.  Further,  the  excess  inventories  may  prolong  our  cash
flow  cycle,  resulting  in  reduced  cash  flow  and  increased  liquidity  risks.  Conversely,  if  we  underestimate
consumer demand for any products or styles or have factory delays on a substantial amount of product, we
could have inventory shortages. This could result in lost potential sales, delays in shipments to customers,
strains  on  our  relationships  with  customers,  and  diminished  brand  loyalty.  This  may  be  particularly  true
with  regard  to  our  UGG  product  line,  which  has  experienced  strong  consumer  demand  and  rapid  sales
growth.

We may  not succeed in implementing our growth  strategies.

As part of our growth strategy, we seek to enhance the positioning of our brands, extend our brands
into complementary product categories and markets, expand geographically and improve our operational
performance.  We  continue  to  significantly  expand  the  nature  and  scope  of  our  operations,  including
significantly  increasing  the  number  of  employees  worldwide.  We  anticipate  that  substantial  further
expansion  will  be  required  to  realize  our  growth  potential  and  new  market  opportunities.  The  failure  to
develop and launch successful new products could hinder the growth of our business. Also, any delay in the
development  or  launch  of  a  new  product  could  result  in  our  not  being  the  first  to  market,  which  could
compromise our competitive position.

23

We are rapidly growing domestically and internationally, through retail, eCommerce, wholesale, and
through our distributors. We may not be able to successfully execute any or all of our strategies. If we fail
to do so, this could:

(cid:127) increase our working capital needs beyond our capacity;

(cid:127) create off-site management issues, which would adversely affect our internal control environment;

(cid:127) have significant legal or compliance implications;

(cid:127) make it difficult to attract, retain, and  manage  adequate human resources in remote locations;

(cid:127) cause  additional inventory manufacturing, distribution,  and management costs;

(cid:127) diminish product quality;

(cid:127) cause  us to experience greater difficulty in  filling customer orders;

(cid:127) increase costs; or

(cid:127) create  other production, distribution, and operating difficulties.

If we do not succeed in implementing our growth strategies, our rate of growth may slow or our results
of operations may decline, which in turn could have a negative effect on the value of our common stock.

The growth of our retail store locations  may not result in returns  on our  investments.

We compete with other retailers and businesses for suitable locations for our retail stores which may
impact  our  ability  to  find  suitable  locations.  New  store  openings  involve  certain  risks,  including
constructing, furnishing, and supplying a store in a timely and cost-effective manner. Our sales at our retail
stores may not meet our projections, which could adversely impact our return on investment. In addition,
since many of our costs for our retail stores are fixed in the short term, if we have a shortfall in sales, we
may  be  unable  to  reduce  expenses  quickly  enough  to  avoid  losses.  We  also  have  entered  into  significant
long-term leases for certain of our retail locations. Our inability to execute our retail store growth strategy
in a manner that generates appropriate returns on investment could have an adverse impact on our future
growth.  We  could  incur  write-downs  on  inventory,  impairment  losses  on  long-lived  assets,  or  loss  of  our
working capital, which could adversely impact our financial position, results of operations, or cash flows.

Our financial success is influenced by the success of our customers.

Our  financial  success  is  directly  related  to  the  success  of  our  wholesalers,  distributors,  eCommerce
business, and retail stores to market and sell our brands through to the consumer. We sell our products in
international  markets,  primarily  through  independent  distributors.  If  a  distributor  fails  to  meet  annual
sales goals, it may be difficult and costly to either locate an acceptable substitute distributor or convert to a
wholesale  direct  model.  If  a  change  becomes  necessary,  we  may  experience  increased  costs,  loss  of
customers,  as  well  as  substantial  disruption  and  a  resulting  loss  of  sales.  We  currently  do  not  have
long-term contracts with any of our customers. Sales to our customers are generally on an order-by-order
basis  and  are  subject  to  rights  of  cancellation  and  rescheduling  by  our  customers.  We  use  the  timing  of
delivery dates in our customer orders to forecast our sales and earnings for future periods. If any of our
major  customers  including  independent  distributors  experience  a  significant  downturn  in  its  business,  or
fail  to  remain  committed  to  our  products  or  brands,  then  these  customers  could  postpone,  reduce,  or
discontinue  purchases  from  us.  Also,  challenging  economic  conditions  may  impair  the  ability  of  our
customers  to  pay  for  products  and  any  of  our  major  customers  may  realize  a  financial  collapse  or
bankruptcy.  As  a  result,  we  could  experience  a  decline  in  sales  or  gross  margins,  write  downs  of  excess
inventory,  increased  discounts  or  extended  credit  terms  to  our  customers,  or  an  increase  in  bad  debt
expense,  which  could  have  a  material  adverse  effect  on  our  business,  results  of  operations,  financial
condition, cash flows, and our stock price.

24

Certain of our customers account for a significant portion of our sales, and the loss of one or more of these key

customers would significantly reduce our sales.

Our  five  largest  customers  accounted  for  approximately  30.4%  of  worldwide  net  sales  in  2007  and
30.6% of worldwide net sales in 2008. Nordstrom, our largest customer, accounted for greater than 10% of
net  sales  in  2007  and  2008.  Any  potential  loss  of  a  key  customer,  or  a  significant  reduction  in  purchases
from  a  key  customer,  could  have  a  material  adverse  effect  on  our  business,  results  of  operations  and
financial condition.

Failure to establish and protect our trademarks, patents and other intellectual property could diminish the

value of our brands.

We believe that our trademarks and other intellectual property rights are of value and are integral to
our success and our competitive position. Some countries’ laws do not protect intellectual property rights
to  the  same  extent  as  do  U.S.  laws.  From  time  to  time,  we  discover  products  in  the  marketplace  that
infringe upon our intellectual property rights. If we are unsuccessful in challenging a third party’s products
on the basis of patent and trade dress rights, continued sales of such competing products by third parties
could  adversely  impact  our  business,  financial  condition  and  results  of  operations.  If  our  brands  are
associated with competitors’ inferior products, this could also adversely affect the integrity of our brands.
Furthermore,  our  efforts  to  enforce  our  intellectual  property  rights  are  typically  met  with  defenses  and
counterclaims  attacking  the  validity  and  enforceability  of  our  intellectual  property  rights.  Similarly,  from
time  to  time  we  may  be  the  subject  of  litigation  challenging  our  ownership  of  intellectual  property.  Any
decision  or  settlement  in  any  of  these  matters  that  allowed  a  third  party  to  continue  to  use  our  brand
trademarks or a domain name with our brand trademarks in connection with the sale of products similar to
our products or to continue to manufacture or distribute counterfeit products could have an adverse effect
on our sales and on our intellectual property, which could have a material adverse effect on our results of
operations and financial condition.

We may lose pending litigation and the  rights to certain of our intellectual property.

We  are  currently  involved  in  several  disputes,  including  cases  pending  in  U.S.  federal  and  foreign
courts and in foreign trademark offices, regarding infringement by third parties of our trademarks, trade
dress, copyrights, patents and other intellectual property and the validity of our intellectual property. Any
decision  or  settlement  in  any  of  these  disputes  that  renders  our  intellectual  property  invalid  or
unenforceable, or that allows a third party to continue to use our intellectual property in connection with
products  that  are  similar  to  ours,  could  have  an  adverse  effect  on  our  sales  and  on  our  intellectual
property, which could have a material adverse effect on our results of operations and financial condition.

Counterfeiting of our brands can divert sales and damage our brand  image.

Our brands and designs are constantly at risk for counterfeiting and infringement of our intellectual
property rights, and we frequently find counterfeit products and products that infringe on our intellectual
property rights in our markets and online as well as internet domain names that use our trade names or
trademarks  without  our  consent.  We  have  not  always  been  successful,  particularly  in  some  foreign
countries, in combating counterfeit products and stopping infringement of our intellectual property rights.
Counterfeit  and  infringing  products  not  only  cause  us  to  lose  significant  sales,  but  also  can  harm  the
integrity of our brands by associating  our trademarks or designs  with lesser quality  or defective goods.

In  particular,  we  are  experiencing  more  infringers  of  our  UGG  trademarks  and  more  counterfeit
products seeking to benefit from the consumer demand for our UGG products. Enforcement of our rights
to the UGG trademarks faces many challenges due in part to the proliferation of the term ‘‘UGG’’ in third
party domain names that promote counterfeit products or otherwise use the UGG trademarks without our
permission. In spite of our enforcement efforts, we expect such unauthorized use to continue, which could
result in a loss of sales for authorized  UGG products and diminish the  value  of  our  UGG trademark.

25

As our patents expire, our competitors will be able to copy our technology or incorporate it in their products

without paying royalties.

Patents generally have a life of twenty years from filing, and some of our patents have recently expired
or  will  expire  in  the  next  few  years.  For  example,  the  patent  for  our  Universal  Strapping  System  used  in
many of our Teva sandals expired in September 2007. Our Universal Strapping System is currently used in
many of our Teva sandals. Once patent protection has expired, our competitors can copy our products or
incorporate our innovations in their products without obtaining our permission or paying royalties, which
could  also  cause  us  to  lose  significant  sales.  To  combat  this,  we  must  continually  create  new  designs  and
technology,  obtain  patent  protection  and  incorporate  the  new  technology  or  design  in  our  footwear;
however, we cannot provide assurance  that we will be able  to  do so.

Because we depend on independent manufacturers, we face challenges in maintaining a continuous supply of

goods that meet our quality standards.

We use independent manufacturers in China and New Zealand to produce all of our products, with
substantially  all  of  the  production  occurring  by  six  independent  manufacturers  in  China.  We  depend  on
these  manufacturers’  ability  to  finance  the  production  of  goods  ordered  and  to  maintain  manufacturing
capacity. The manufacturers in turn depend upon their suppliers of raw materials. We do not exert direct
control over either the independent manufacturers or their raw materials suppliers, so we may be unable to
obtain timely delivery of acceptable products.

In addition, while we do have long standing relationships with most of our factories, we currently do
not  have  long-term  contracts  with  these  independent  manufacturers,  and  any  of  them  may  unilaterally
terminate their relationship with us at any time or seek to increase the prices they charge us. As a result,
we are not assured of an uninterrupted supply of products of an acceptable quality from our independent
manufacturers.  If  there  is  an  interruption,  we  may  not  be  able  to  substitute  suitable  alternative
manufacturers  because  substitutes  may  not  be  available  or  they  may  not  be  able  to  provide  us  with
products or services of a comparable quality at an acceptable price or on a timely basis. If a change in our
independent  manufacturers  becomes  necessary,  we  would  likely  experience  increased  costs  as  well  as
substantial disruption of our business, which could result in a loss of sales and earnings.

Interruptions  in  supply  can  also  result  from  issues  such  as  natural  disasters  and  other  events  to  our
manufacturers in south China. Also, we face regulatory risks resulting from legislation and potential trade
barriers introduced by governments in China, the United States, and other key trading territories. We also
face potential disruptions to supply as several of our manufacturing partners seek to move their factories
away  from  the  Pearl  River  Delta  region  of  China  to  benefit  from  unit  cost  advantages  and  preferable
regulatory  environments.  Such  interruptions  in  supply  could  result  in  inventory  shortages,  which  could
result  in  lost  potential  sales,  which  could  have  a  material  adverse  effect  on  our  results  of  operations  or
financial  condition.  We  also  keep  proprietary  materials  involved  in  the  production  process,  such  as  shoe
molds,  knives,  and  raw  materials,  under  the  custody  of  our  independent  manufacturers.  If  these
independent manufacturers were to experience loss or damage to our proprietary materials involved in the
production  process,  we  cannot  be  assured  that  such  independent  manufacturers  would  have  adequate
insurance to cover such loss or damage and, in any event, the replacement of such materials would likely
result in significant delays in the production of our products and could result in a loss of sales and earnings.

Similarly,  if  we  experience  a  significant  increase  in  demand  and  a  manufacturer  is  unable  to  ship
orders of our products in accordance with our timing demands and our quality standards, we could miss
customer delivery date requirements. This in turn could result in cancellation of orders, customer refusals
of shipments or a reduction in selling prices, any of which could have a material adverse effect on our sales,
results  of  operations,  and  financial  condition.  We  compete  with  other  companies  for  the  production
capacity and the import quota capacity of our manufacturers. Accordingly, our independent manufacturers
may not produce and ship some or all of any orders placed by us.

26

Our independent manufacturers are located outside the U.S., where we are subject to the risks of international

commerce.

All  of  our  current  third  party  manufacturers  are  in  China  and  New  Zealand  with  substantially  all
production performed by six manufacturers in China. Foreign manufacturing is subject to numerous risks,
including the following:

(cid:127) tariffs,  import  and  export  controls  and  other  non-tariff  barriers  such  as  quotas  and  local  content
rules on raw materials and finished products, including the potential threat of anti-dumping duties
and quotas such as those which have been imposed by the European Union on the import of certain
types of footwear from China;

(cid:127) increasing transportation costs;

(cid:127) poor  infrastructure  and  shortages  of  equipment,  which  can  delay  or  interrupt  transportation  and

utilities;

(cid:127) restrictions on the transfer of funds;

(cid:127) changing economic conditions;

(cid:127) changes in governmental policies and regulations including environmental regulations in China, the

U.S. and elsewhere;

(cid:127) customary business traditions in China, such as local holidays which are traditionally accompanied

by high levels of turnover in the factories;

(cid:127) labor unrest, which can lead to work  stoppages and interruptions  in transportation  or supply;

(cid:127) shipping delays, including those resulting from labor issues, work stoppages or other delays at the

port of entry or port of departure;

(cid:127) political instability, which can interrupt commerce and make travel dangerous;

(cid:127) expropriation and nationalization; and

(cid:127) adverse  changes  in  consumer  perception  of  goods  from  China,  trade  or  political  relations  with

China

These factors could severely interfere with the manufacture or shipment of our products which could
make  it  difficult  to  obtain  adequate  supplies  of  quality  products  when  we  need  them,  thus  materially
affecting our sales and results of operations.

Our business could suffer if our independent manufacturers, designated suppliers or our licensees violate labor

laws or fail to conform to our ethical standards.

We  require  our  independent  contract  manufacturers  and  designated  suppliers  to  adopt  our  Factory
Charter and Ethical Supply Chain guidelines and to comply with all local laws and regulations governing
human rights working conditions and environmental protection before we are willing to place business with
them. Nevertheless, we do not control the labor practices of these factories and suppliers. If one of them
violates  our  labor  standards  by,  for  example,  using  convicted,  forced  or  indentured  labor  or  child  labor,
fails to pay compensation in accordance with local law or fails to operate its factories in compliance with
local  safety  or  environmental  requirements,  we  likely  would  immediately  cease  dealing  with  that
manufacturer or supplier, and we could suffer an interruption in our product supply chain. In addition, the
manufacturers’ or designated suppliers’ actions could damage our reputation and the value of our brands,
resulting in negative publicity and discouraging customers  and consumers from buying our  products.

Similarly, we do not control our licensees or any of their suppliers or their respective labor practices.
If one of our licensees violates our labor standards or local laws, we would likely immediately terminate the

27

license  agreement,  which  would  reduce  our  license  revenue.  In  addition,  the  licensee’s  actions  could
damage  our reputation and the value  of  our  brands. We also may not be able to replace  the licensee.

We conduct business outside the U.S., which exposes us to  foreign currency and other risks.

As  we  move  toward  more  global  operations,  our  sales  and  expenditures  in  foreign  currencies  will
become  more  material  and  subject  to  currency  fluctuations.  Our  foreign  distributors  sell  in  local
currencies, which impacts the price to foreign customers. We currently do not use currency hedges since
substantially  all  our  transactions  are  in  U.S.  dollars,  however,  as  we  expand  global  operations,  we
anticipate we will use currency hedges to minimize income statement volatility. Our hedging strategies will
depend on our cash flow projections, which are inherently subject to inaccuracies. Therefore, our hedging
strategies may be ineffective. Future changes in foreign currency exchange rates may cause changes in the
dollar value of our purchases or sales  and  materially affect our results of operations.

While  our  purchases  from  the  Chinese  factories  are  currently  denominated  in  U.S.  dollars,  certain
operating and manufacturing costs of the factories are denominated in the Chinese currencies. As a result,
fluctuations  in  the  Chinese  currencies  versus  the  U.S.  dollar  could  impact  our  purchase  prices  from  the
factories in the event that they adjust their selling prices  accordingly.

If our licensing partners are unable to meet our expectations regarding the quality of their products or the

conduct of their business, the value of our  brands could  suffer.

We  rely  on  our  licensees  to  maintain  our  standards  with  their  manufacturers  in  the  future,  and  any
failure to do so could harm our reputation and the value of the licensed brand. The risks associated with
our  own  products  will  also  apply  to  our  licensed  products  in  addition  to  any  number  of  possible  risks
specific to a licensing partner’s business, including, for example, risks associated with a particular licensing
partner’s  ability  to  maintain  relationships  with  suppliers  and  customers.  Our  licensing  agreements
generally  do  not  preclude  our  licensing  partners  from  offering,  under  other  brands,  products  similar  to
those covered by their license agreements with us, which could reduce the sales of our licensed products.

Key business processes could be interrupted and adversely affect our  business.

Our future success and growth depend on the continued operation of our key business processes and
key  personnel.  Hackers  and  computer  viruses  have  disrupted  operations  at  many  major  companies.  We
may be vulnerable to similar acts of sabotage. Key processes could also be interrupted by a failure due to
weather,  natural  disaster,  power  loss,  telecommunications  failure,  failure  of  our  computer  systems,
sabotage, terrorism, or similar event such that:

(cid:127) critical business systems become inoperable;

(cid:127) key personnel are unable to perform their duties,  communicate, or  access information systems;

(cid:127) significant quantities of merchandise are  destroyed;

(cid:127) key customers cannot place or receive orders;  or

(cid:127) carriers cannot ship or unload shipments.

These interruptions to key business processes could have a material adverse effect on our business and

operations  and  result  in  lost  sales  and  earnings.

We rely on our information management systems to operate our business and to track our operating
results.  Our  information  management  systems  will  require  modification  and  refinement  as  we  grow  and
our business needs change. If we experience a significant system failure or if we are unable to modify our
information management systems to respond to changes in our business needs, then our ability to properly
run our business could be adversely affected.

28

The loss of the services of any key employee could also harm our business. Our future success depends

on our ability to identify, attract and retain qualified personnel on a timely basis.

We could be adversely affected by the loss of one of our warehouses or one of our manufacturer’s facilities.

Both the warehousing of our inventory and the manufacturing of our products are located at a small
number of facilities, the loss of any of which could adversely impact our sales, business performance and
operating  results.  In  addition,  we  could  face  a  disruption  in  distribution  center  operations  if  our  newly
implemented automated pick module  does not perform  as anticipated.

Many of our products are seasonal, and our sales are  sensitive to weather conditions.

Sales of our products, particularly those under the Teva and UGG brands, are highly seasonal and are
sensitive to weather conditions. Extended periods of unusually cold weather during the spring and summer
can  reduce  demand  for  Teva  footwear.  Likewise,  unseasonably  warm  weather  during  the  fall  and  winter
months may reduce demand for our UGG products. Even though we are creating more off-season styles
for our Teva and UGG brands, the effect of favorable or unfavorable weather on sales can be significant
enough to affect our quarterly results, with  a resulting effect  on our common stock  price.

Our sales in international markets are subject to a variety of laws and political and economic risks that may
adversely impact our sales and results of operations in certain regions, such as the recent changes in labor laws in
the People’s Republic of China, which could  increase our  costs and  adversely impact our operating results.

Our ability to capitalize on growth in new international markets and to maintain the current level of
operations  in  our  existing  international  markets  is  subject  to  risks  associated  with  international  sales
operations. These include:

(cid:127) changes in currency exchange rates which  impact the price to international  consumers;

(cid:127) the burdens of complying with a variety of foreign  laws and  regulations;

(cid:127) unexpected changes in regulatory requirements; and

(cid:127) the difficulties associated with promoting products in unfamiliar  cultures.

We are also subject to general political and economic risks in connection with our international sales

operations, including:

(cid:127) political instability;

(cid:127) changes in diplomatic and trade relationships; and

(cid:127) general economic fluctuations in specific  countries or markets.

Any  of  the  above  mentioned  factors  could  adversely  affect  our  sales  and  results  of  operations  in

international markets.

International trade regulations may impose unexpected duty costs or other non-tariff barriers to markets while
the  increasing  number  of  free  trade  agreements  has  the  potential  to  stimulate  increased  competition;  security
procedures may cause significant delays.

Products manufactured overseas and imported into the U.S. and other countries are subject to import
duties. While we have implemented internal measures to comply with applicable customs regulations and
to properly calculate the import duties applicable to imported products, customs authorities may disagree
with our claimed tariff treatment for certain products, resulting in unexpected costs that may not have been
factored into the sales price of the products.

Current and future products may not comply with U.S. Consumer Product Safety regulations. If this

occurs, we may need to recall specific models to comply  with regulations.

29

We cannot predict whether future domestic laws, regulations or trade remedy actions or international
agreements may impose additional duties or other restrictions on the importation of products from one or
more of our sourcing venues. Such changes could increase the cost of our products, require us to withdraw
from  certain  restricted  markets  or  change  our  business  methods,  and  could  generally  make  it  difficult  to
obtain  products  of  our  customary  quality  at  a  desired  price.  Meanwhile,  the  continued  negotiation  of
bilateral and multilateral free trade agreements by the U.S. and our other market countries with countries
other  than  our  principal  sourcing  venues  may  stimulate  competition  from  manufacturers  in  these  other
sourcing venues, which now export, or may seek to export, footwear to our market countries at preferred
rates of duty, which may have an effect on our operations.

On October 7, 2006, the European Commission imposed definitive duties on leather upper footwear
originating  from  China  and  imported  into  European  Member  states.  These  duties  were  effective  for  a
two-year  period  with  a  final  16.5%  rate  for  China-sourced  footwear.  On  October  3,  2008,  the  European
Commission initiated an expiry review of the duties to determine whether they should be extended for a
period  beyond  the  original  expiration  date.  While  the  expiry  review  investigation  is  ongoing,  the  duties
remain in place and payable. Any increase in duties or the requirement for quotas will increase the cost of
our products and may limit the amount of China-sourced products that we are able to sell to the European
market. The extension of anti-dumping duties or quotas on products manufactured in China may impact
our  sales and gross margins in the European market.

Finally, the increased threat of terrorist activity and the law enforcement responses to this threat have
required greater levels of inspection of imported goods and have caused delays in bringing imported goods
to  market.  Any  tightening  of  security  procedures,  for  example,  in  the  aftermath  of  a  terrorist  incident,
could worsen these delays and increase  our costs.

The investment of our substantial cash and cash equivalents and short-term investments are subject to risks

which may cause losses and affect the liquidity of these  investments.

At December 31, 2008 we had cash and cash equivalents and short-term investments of $194,780. A
portion of these are held as cash in operating accounts that are with third party financial institutions. These
balances,  at  times,  exceed  the  Federal  Deposit  Insurance  Corporation  (‘‘FDIC’’)  insurance  limits.  While
we regularly monitor the cash balances in our operating accounts and adjust the balances as appropriate,
these  cash  balances  could  be  impacted  if  the  underlying  financial  institutions  fail  or  are  subject  to  other
adverse conditions in the financial markets. To date we have experienced no loss or lack of access to cash in
our  operating accounts.

The remainder of our cash and cash equivalents and short-term investments are invested in interest
bearing funds managed by third party investment management institutions. These investments include U.S.
treasuries and government agencies, money market funds, and municipal bonds, among other investments.
Certain of these investments are subject to general credit, liquidity, market, and interest rate risks. While
we  do  not  hold  any  investments  whose  value  is  directly  correlated  to  mortgage  debt,  investment  risk  has
been and may further be exacerbated by U.S. mortgage defaults and credit and liquidity issues, which have
affected various sectors of the financial markets. To date we have experienced no material loss or lack of
access to our cash and cash equivalents and short-term investments. However, we can provide no assurance
that access to our cash and cash equivalents and short-term investments will not be impacted by adverse
conditions in the financial markets. These market risks associated with our investment portfolio may have
an adverse effect on our results of operations, liquidity and financial condition.

We could be subject to additional income tax liabilities.

We are subject to income taxes in the United States and foreign jurisdictions. Significant judgment is
required  in  evaluating  our  worldwide  provision  for  income  taxes.  We  are  subject  to  audits  in  various
jurisdictions, and such jurisdictions may assess additional income taxes against us. Although we believe our
tax  estimates  are  reasonable,  the  final  determination  of  tax  audits  and  any  related  litigation  could  be

30

materially  different  from  our  historical  income  tax  provisions  and  accruals.  The  results  of  an  audit  or
litigation could have a material effect on our operating results or cash flows in the periods for which that
determination is made.

Risks Related to Our Industry

Because  the  footwear  market  is  sensitive  to  decreased  consumer  spending  and  economic  cycles,  if  general
economic conditions deteriorate, many of our customers may significantly reduce their purchases from us or may
not  be able to pay for our products in a  timely  manner.

The  footwear  industry  historically  has  been  subject  to  cyclical  variation  and  decline  in  performance
when consumer spending decreases or softness appears in the retail market. Many factors affect the level
of consumer spending in the footwear  industry,  including:

(cid:127) general business conditions;

(cid:127) interest rates;

(cid:127) financial market conditions;

(cid:127) the availability of consumer credit;

(cid:127) change in demographic spending;

(cid:127) weather;

(cid:127) taxation; and

(cid:127) consumer confidence in future economic conditions.

Consumer purchases of discretionary items, including our products, may decline during recessionary
periods and also may decline at other times when disposable income is lower. A downturn in economies
where  we or our distribution partners sell  products, whether  in the U.S. or abroad,  may reduce sales.

In  addition,  we  extend  credit  to  our  customers  based  on  an  evaluation  of  each  customer’s  credit-
worthiness. Many retailers, including some of our customers, have experienced financial difficulties during
the  past  several  years,  thereby  increasing  the  risk  that  such  customers  may  not  be  able  to  pay  for  our
products in a timely manner. Our bad debt expense may increase relative to net sales in the future. Any
significant  increase  in  our  bad  debt  expense  relative  to  net  sales  would  adversely  impact  our  net  income
and cash flow and could affect our ability to pay our  own obligations  as they  become due.

We face intense competition, including competition from companies with significantly greater resources than
ours,  and  if  we  are  unable  to  compete  effectively  with  these  companies,  our  market  share  may  decline  and  our
business could be harmed.

The footwear industry is highly competitive, and the recent growth in the market for casual footwear
and  other  products  has  encouraged  the  entry  of  many  new  competitors  into  the  marketplace  as  well  as
increased competition from established companies. A number of our competitors have significantly greater
financial, technological, engineering, manufacturing, marketing and distribution resources than we do, as
well  as  greater  brand  awareness  in  the  footwear  market.  Our  competitors  include  athletic  and  footwear
companies,  branded  apparel  companies  and  retailers  with  their  own  private  labels.  Their  greater
capabilities  in  these  areas  may  enable  them  to  better  withstand  periodic  downturns  in  the  footwear
industry,  compete  more  effectively  on  the  basis  of  price  and  production  and  more  quickly  develop  new
products. In addition, access to offshore manufacturing has made it easier for new companies to enter the
markets in which we compete, further increasing competition in the footwear industry.

31

Additionally, efforts by our competitors to dispose of their excess inventories may significantly reduce
prices that we can expect to receive for the sale of our competing products and may cause our customers to
shift  their purchases away from our products.

We  believe  that  our  ability  to  compete  successfully  depends  on  a  number  of  factors,  including  the
quality,  style  and  authenticity  of  our  products  and  the  strength  of  our  brands,  as  well  as  many  factors
beyond our control. Maintaining our competitiveness depends on our ability to defend our products from
infringement, our continued ability to anticipate and react to consumer tastes and our continued ability to
deliver  quality  products  at  an  acceptable  price.  If  we  fail  to  compete  successfully  in  the  future,  our  sales
and earnings will decline, as will the value of  our business, financial condition  and common  stock.

Consolidations, restructurings and other ownership changes in the retail industry could affect the ability of our

wholesale customers to purchase and market our products.

In the future, retailers in the U.S. and in foreign markets may undergo changes that could decrease
the number of stores that carry our products or increase the concentration of ownership within the retail
industry, including consolidating their operations, undergoing restructurings, undergoing reorganizations,
or realigning their affiliations. These consolidations could result in a shift of bargaining power to the retail
industry  and  in  fewer  outlets  for  our  products.  Further  consolidations  could  result  in  price  and  other
competition that could reduce our margins and our net sales.

Risks Relating to Our Common Stock

Our common stock price has been volatile, which could  result in substantial losses  for stockholders.

Our common stock is traded on the NASDAQ Global Select Market. While our average daily trading
volume  for  the  52-week  period  ended  February  13,  2009  was  approximately  697,000  shares,  we  have
experienced  more  limited  volume  in  the  past  and  may  do  so  in  the  future.  The  trading  price  of  our
common  stock  has  been  and  may  continue  to  be  volatile.  The  closing  prices  of  our  common  stock,  as
reported  by  the  NASDAQ  Global  Select  Market,  have  ranged  from  $48.25  to  $143.51  for  the  52-week
period ended February 13, 2009. The trading price of our common stock could be affected by a number of
factors, including, but not limited to  the following:

(cid:127) changes in expectations of our future performance, whether realized  or perceived;

(cid:127) changes in estimates by securities analysts or failure  to  meet  such estimates;

(cid:127) quarterly fluctuations in our sales, expenses, and financial results;

(cid:127) general equity market conditions and  investor  sentiment;

(cid:127) economic conditions;

(cid:127) broad market fluctuations in volume and price;

(cid:127) increasing short sales of our stock; and

(cid:127) a variety of risk factors, including the ones described elsewhere in this Annual Report on Form 10-K

and in our other periodic reports.

Accordingly, the price of our common stock is volatile and any investment in our stock is subject to
risk of loss. In addition, the stock market in general has experienced extreme price and volume fluctuations
that have often been unrelated or disproportionate to the operating performance of individual companies.
These  broad  market  and  industry  factors  and  other  general  macroeconomic  conditions  unrelated  to  our
financial performance may also affect our  stock price.

32

Anti-takeover provisions in our certificate of incorporation, bylaws, and Delaware law could prevent or delay a

change in control of our company, even  if  such change of control would benefit our stockholders.

Provisions of our certificate of incorporation and bylaws, as well as provisions of Delaware law, could
discourage, delay or prevent a merger, acquisition or other change in control of our company, even if such
a change in control might benefit our stockholders. These provisions could also discourage proxy contests
and  make  it  more  difficult  for  you  and  other  stockholders  to  elect  directors  and  take  other  corporate
actions. As a result, these provisions could limit the price that investors are willing to pay in the future for
shares  of  our  common  stock.  The  provisions  might  also  discourage  a  potential  acquisition  proposal  or
tender offer, even if the acquisition proposal or tender offer is  at a  price above  the then current  market
price for our common stock. These provisions  include the following:

(cid:127) authorization  of  ‘‘blank  check’’  preferred  stock,  which  our  board  of  directors  could  issue  with

provisions designed to thwart a takeover attempt;

(cid:127) limitations on the ability of stockholders  to  call  special  meetings of stockholders;

(cid:127) a prohibition against stockholder action by written consent and a requirement that all stockholder

actions be taken at a meeting of our stockholders;

(cid:127) advance notice requirements for nominations for election to our board of directors or for proposing

matters that can be acted upon by stockholder meetings;  and

(cid:127) a requirement that 66 and two-thirds percent of shares entitled to vote to amend certain provisions

in the bylaws and certificate of incorporation.

Our stockholder rights plan expired pursuant to its terms on November 11, 2008. We may not be able
to,  or  choose  to,  implement  a  similar  stockholder  rights  plan,  which  could  put  us  at  risk  for  a  take-over,
distract our management and adversely  affect our business.

In  addition,  we  are  subject  to  Section  203  of  the  Delaware  General  Corporation  Law,  which  limits
business  combination  transactions  with  15%  or  greater  stockholders  that  our  board  of  directors  has  not
approved. These provisions and other similar provisions make it more difficult for a third party to acquire
us without negotiation with our board of directors. These provisions apply even if some stockholders would
consider the transaction beneficial.

Item 1B. Unresolved Staff Comments.

None.

Item 2. Properties.

Our  corporate  headquarters  is  located  in  Goleta,  California.  We  have  two  US  distribution  centers,
both in California, our eCommerce operations in Arizona, and ten retail stores in the U.S. ranging from
approximately  3,000  to  7,000  square  feet.  We  also  have  an  office  in  China  to  oversee  the  quality  and
manufacturing  standards  of  our  products,  an  office  in  Macau  to  coordinate  logistics,  an  office  in  Hong
Kong to coordinate sales and marketing efforts and offices in the U.K. for design and to oversee European
operations.  Internationally,  we  have  two  Company-owned  retail  stores  in  the  UK  and  one  jointly-owned
retail  store  in  China.  We  have  no  manufacturing  facilities,  as  all  of  our  products  are  manufactured  by
independent  manufacturers  in  China  and  New  Zealand.  We  lease,  rather  than  own,  all  of  our  facilities
from unrelated parties. With the exception of our eCommerce and retail store facilities, our facilities are
attributable to all segments of our business and are not allocated to the segments. We believe our space is
adequate  for  our  current  needs  and  that  suitable  additional  or  substitute  space  will  be  available  to
accommodate the foreseeable expansion  of our business  and operations.

33

The following table reflects the location, use, segment, and approximate size of our significant physical

properties:

Facility  Location

Camarillo, California
Ventura, California
Goleta, California

Item 3. Legal Proceedings.

Description

Business Segment

Warehouse Facility
Warehouse Facility and Retail  Outlet
Corporate Offices

unallocated
unallocated
unallocated

Approximate
Square Footage

723,000
126,000
52,000

We are involved in routine litigation arising in the ordinary course of business. Such routine matters, if
decided adversely to us, would not, in the opinion of management, have a material adverse effect on our
financial  condition  or  results  of  operations.  Additionally,  we  have  many  pending  disputes  in  the  U.S.
Patent  and  Trademark  Office,  foreign  trademark  offices  and  U.S.  federal  and  foreign  courts  regarding
unauthorized use or registration of our brand trademarks. We also are aware of many instances throughout
the  world  in  which  a  third  party  is  using  our  UGG  trademarks  within  its  internet  domain  name,  and  we
have discovered and are investigating several manufacturers and distributors of counterfeit Teva and UGG
products.

Item 4. Submission of Matters to a Vote of  Security Holders.

No matter was submitted during the fourth quarter of the fiscal year covered by this Annual Report to

a vote of our security holders, through  the solicitation of  proxies or otherwise.

34

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder  Matters and Issuer  Purchases of

Equity Securities.

Our common stock is traded on the NASDAQ Global Select Market under the symbol ‘‘DECK.’’ The
following  table  shows  the  range  of  low  and  high  closing  sale  prices  per  share  of  our  common  stock  as
reported by the NASDAQ Global Select  Market for the periods  indicated.

Common Stock
Price Per Share

Low

High

Year ended December 31, 2007:

First  Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 57.16
$ 69.13
$ 87.84
$108.01

$ 73.51
$100.90
$111.20
$164.91

Year ended December 31, 2008:

First  Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 91.50
$106.79
$ 99.28
$ 48.25

$153.96
$143.51
$137.56
$102.68

As of February 13, 2009, there were 91 record holders of our common stock and we believe there are

approximately 30,000 beneficial holders  of our common stock.

We  did  not  sell  any  equity  securities  during  the  year  ended  December  31,  2008  that  were  not

registered under the Securities Act of  1933.

35

STOCKHOLDER RETURN PERFORMANCE  PRESENTATION

Set forth below is a line graph comparing the percentage change in the cumulative total stockholder
return on the Company’s common stock against the cumulative total return of the NASDAQ Market Index
and a peer group index for the five-year period commencing December 31, 2003 and ending December 31,
2008.  The  data  represented  below  assumes  one  hundred  dollars  invested  in  each  of  the  Company’s
Common  Stock,  the  NASDAQ  Market  Index  and  the  peer  group  index  on  January  1,  2004.  The  stock
performance graph shall not be deemed incorporated by reference by any general statement incorporating
by  reference  this  Annual  Report  on  Form  10-K  into  any  filing  under  the  Securities  Act  of  1933,  as
amended,  or  under  the  Securities  Exchange  Act  of  1934,  as  amended,  except  to  the  extent  that  the
Company specifically incorporates this information by reference, and shall not otherwise be deemed filed
under either of such Acts. Total return assumes reinvestment of dividends; we have paid no dividends on
our  common stock and have not done so  since our  inception.

S
R
A
L
L
O
D

900
800
700
600
500
400
300
200
100
0
2003

2004

2005

2006

2007

2008

DECKERS OUTDOOR CORP.

PRIOR PEER GROUP INDEX

NASDAQ MARKET INDEX

CURRENT PEER GROUP INDEX

24FEB200909173059

2003

2004

2005

2006

2007

2008

December 31,

Deckers Outdoor Corporation . . . . . . . . . . . . . .
Prior Peer Group Index* . . . . . . . . . . . . . . . . . .
NASDAQ Market Index# . . . . . . . . . . . . . . . . .
Current Peer Group Index* . . . . . . . . . . . . . . . .

$100.0
100.0
100.0
100.0

$229.2
132.9
108.4
128.5

$134.7
130.7
110.8
134.4

$292.4
151.4
122.2
155.8

$756.4
183.5
134.3
136.3

$389.6
137.0
79.3
61.4

*

The  Prior  Peer  Group  Index  included  each  of  the  companies  in  our  Current  Peer  Group  Index  and
Nike, Inc., which was removed as the Company does not consider it a comparable company due to its
size and extent of product offering. The Current Peer Group Index consists of K-Swiss Inc.; Kenneth
Cole Productions, Inc.; Rocky Brands, Inc.; The Timberland Company; Wolverine World Wide, Inc.;
Crocs, Inc.; and Skechers U.S.A., Inc.

# The NASDAQ Market Index is the  same NASDAQ Index  used  in our  2007 Form 10-K.

DIVIDEND POLICY

We  have  not  declared  or  paid  any  cash  dividends  on  our  common  stock  since  our  inception.  We
currently anticipate that we will retain all of our earnings for the continued development and expansion of
our  business  and  do  not  anticipate  declaring  or  paying  any  cash  dividends  in  the  foreseeable  future.
Moreover, our credit facility currently contains covenants expressly prohibiting us from paying dividends.

36

Item 6. Selected Financial Data

We  derived  the  following  selected  consolidated  financial  data  from  our  consolidated  financial
statements. Historical results are not necessarily indicative of the results to be expected in the future. You
should  read  the  following  consolidated  financial  information  together  with  our  consolidated  financial
statements and the related notes and ‘‘Management’s Discussion and Analysis of Financial Condition and
Results of Operations’’ contained in Part II.

Statement of Operations Data
Net sales:

UGG wholesale . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . .
Simple  wholesale . . . . . . . . . . . . . . . . . . . .
TSUBO wholesale . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . .

Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit

. . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . .
Impairment loss(1) . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . .
Other expense (income), net . . . . . . . . . . . . . .

Income before income taxes and minority

interest . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Minority interest

Years ended December 31,

2004

2005

2006

2007

2008

(In thousands, except per share data)

$101,806
83,477
9,633
—
19,871
—

214,787
124,659

90,128
47,971
—

42,157
2,517

39,640
14,713
—

$150,279
80,446
6,980
—
25,912
1,143

264,760
153,598

111,162
59,254
—

51,908
374

$182,369
75,283
10,903
—
28,886
6,982

304,423
163,692

140,731
73,989
15,300

$291,908
82,003
11,163
—
45,473
18,382

448,929
241,458

207,471
101,918
—

$483,781
80,882
13,909
3,649
68,769
38,455

689,445
384,127

305,318
152,574
35,825

51,442
(1,910)

105,553
(4,486)

116,919
(3,583)

51,534
20,387
—

53,352
22,743
—

110,039
43,602
—

120,502
46,631
(77)

Net income . . . . . . . . . . . . . . . . . . . . . . .

$ 24,927

$ 31,147

$ 30,609

$ 66,437

$ 73,948

Net income per share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

2.27

2.05

$

$

2.52

2.42

$

$

2.45

2.38

$

$

5.18

5.06

$

$

5.67

5.60

Weighted average common shares outstanding:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . .

11,005
12,142

12,349
12,866

12,519
12,882

12,835
13,129

13,042
13,195

(1) The impairment loss in 2006 relates to our Teva trademarks. The impairment loss in 2008 relates to
our  Teva  trademarks,  Teva  goodwill,  and  TSUBO  goodwill.  During  our  annual  and  interim
assessments of goodwill and other intangible assets, we concluded that the fair values were lower than
the carrying amounts and therefore wrote  down  the trademarks and goodwill  to  their fair values.

2004

2005

2006

2007

2008

As of December 31,

(In thousands)

Balance Sheet Data
Cash and cash equivalents . . . . . . . . . . . . . . .
Working capital . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . .

$ 10,379
67,426
174,206
—
138,779

$ 50,749
104,205
208,665
—
174,640

$ 34,255
147,860
249,973
—
210,410

$ 54,525
230,173
370,032
—
298,638

$176,804
317,755
483,721
3,847
384,252

37

Item 7. Management’s Discussion and Analysis  of Financial Condition and Results of Operation.

FORWARD-LOOKING STATEMENTS

This  report  and  the  information  incorporated  by  reference  in  this  report  contain  ‘‘forward-looking
statements’’ within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E
of  the  Securities  Exchange  Act  of  1934,  as  amended.  We  sometimes  use  words  such  as  ‘‘anticipate,’’
‘‘believe,’’ ‘‘continue,’’ ‘‘estimate,’’ ‘‘expect,’’ ‘‘intend,’’ ‘‘may,’’ ‘‘project,’’ ‘‘will’’ and similar expressions, as
they  relate  to  us,  our  management  and  our  industry,  to  identify  forward-looking  statements.  Forward-
looking  statements  relate  to  our  expectations,  beliefs,  plans,  strategies,  prospects,  future  performance,
anticipated  trends  and  other  future  events.  Specifically,  this  report  and  the  information  incorporated  by
reference in this report contain forward-looking statements  relating  to,  among  other things:

(cid:127) our  business, growth, operating and financing strategies;

(cid:127) our  product mix;

(cid:127) the success of new products;

(cid:127) the impact of seasonality on our operations;

(cid:127) expectations regarding our net sales and earnings growth and other financial metrics;

(cid:127) our  development of international distribution channels; and

(cid:127) trends affecting our financial condition or  results of  operations.

We  have  based  our  forward-looking  statements  largely  on  our  current  expectations  and  projections
about future events and financial trends affecting our business. Actual results may differ materially. Some
of  the  risks,  uncertainties  and  assumptions  that  may  cause  actual  results  to  differ  from  these  forward-
looking statements are described in Part I,  Item 1A, ‘‘Risk Factors.’’ In light of these risks, uncertainties
and  assumptions,  the  forward-looking  events  and  circumstances  discussed  in  this  report  and  the
information incorporated by reference  in this report  might not happen.

You should read this report in its entirety, together with the documents that we file as exhibits to this
report and the documents that we incorporate by reference in this report with the understanding that our
future  results  may  be  materially  different  from  what  we  expect.  We  qualify  all  of  our  forward-looking
statements  by  these  cautionary  statements  and  we  assume  no  obligation  to  update  such  forward-looking
statements publicly for any reason.

Overview

We  are  a  leading  designer,  producer  and  brand  manager  of  innovative,  high-quality  footwear  and
accessories  and  the  category  creator  in  the  luxury  sheepskin,  sport  sandal  and  sustainable  footwear
segments. We market our products primarily under  four proprietary brands:

(cid:127) UGG(cid:1) Australia: Authentic luxury sheepskin boots and a full line of luxury and comfort footwear

and accessories;

(cid:127) Teva(cid:1): High performance sport shoes and  rugged outdoor footwear  and accessories;
(cid:127) Simple(cid:1): Innovative sustainable-lifestyle footwear and accessories; and
(cid:127) TSUBO(cid:1): High-end casual footwear that incorporates style, function and maximum comfort.

We sell our brands through our quality domestic retailers and international distributors and directly to
our  end-user  consumers  through  our  eCommerce  business  and  our  retail  stores.  We  sell  our  footwear  in

38

both the domestic market and in international markets. Independent third parties manufacture all of our
products.

Our business has been impacted by several  important trends:

(cid:127) Recent  changes  in  U.S.  and  global  economic  conditions  have  adversely  impacted  businesses
generally; some of our customers may be adversely affected, which in turn may adversely impact our
financial results.

(cid:127) The  markets  for  casual,  outdoor  and  athletic  footwear  have  grown  significantly  during  the  last
decade.  We  believe  this  growth  is  a  result  of  the  trend  toward  casual  dress  in  the  workplace,
increasingly active outdoor lifestyles and  a growing emphasis on  comfort.

(cid:127) Consumers are more often seeking footwear designed to address a broader array of activities with
the  same  quality,  comfort  and  high  performance  attributes  they  have  come  to  expect  from
traditional athletic footwear.

(cid:127) Our  customers  have  narrowed  their  footwear  product  breadth,  focusing  on  brands  with  a  rich

heritage and authenticity as market category  creators  and  leaders.

(cid:127) Consumers  have  become  increasingly  focused  on  luxury  and  comfort,  seeking  out  products  and

brands that are fashionable while still  comfortable.

(cid:127) There  is  an  emerging  sustainable  lifestyle  movement  happening  all  around  the  world.  Consumers
are  demanding  that  brands  and  companies  take  a  more  responsible  approach  when  it  comes  to
protecting the environment.

By  emphasizing  our  brands’  images  and  our  focus  on  comfort,  performance  and  authenticity,  we
believe  we  can  maintain  a  loyal  consumer  following  that  is  less  susceptible  to  fluctuations  caused  by
changing  fashions and changes in consumer  preferences.

Below  is  an  overview  of  the  various  components  of  our  business,  including  some  of  the  important

factors that affect each business and some of our  strategies for growing each  business.

UGG Brand Overview

The  UGG  brand  has  become  a  well-known  brand  throughout  the  country  as  well  as  internationally.
Over  the  past  several  years,  our  UGG  brand  has  received  increased  media  exposure  including  increased
print  media  in  national  ads  and  cooperative  advertising  with  our  customers,  which  has  contributed  to
broader  public  awareness  of  the  UGG  brand  and  significantly  increased  demand  for  the  collection.  We
believe that the increased media focus  and demand for UGG  products were driven by the  following:

(cid:127) consumer brand loyalty, due to the luxury and comfort of UGG footwear,

(cid:127) increased marketing in high-end magazines,

(cid:127) successful targeting of high-end distribution,

(cid:127) adoption by high-profile film and television  celebrities as a favored footwear  brand,

(cid:127) increased  media  attention  that  has  enabled  us  to  introduce  the  brand  to  consumers  much  faster

than we would have otherwise been able to,

(cid:127) increased  exposure  to  the  brand  driven  by  our  concept  stores  which  showcase  all  of  our  product

offerings,

(cid:127) continued geographic expansion across  the U.S. and internationally, and

(cid:127) continued innovation of new product categories and styles.

39

We  believe  the  luxury  and  comfort  features  of  UGG  products  will  continue  to  drive  long-term
consumer  demand.  Recognizing  that  there  is  a  significant  fashion  element  to  UGG  footwear  and  that
footwear fashions fluctuate, our strategy seeks to prolong the longevity of the brand by offering a broader
product line suitable for wear in a variety of climates and occasions and by limiting distribution to selected
higher-end retailers. As part of this strategy we have increased our product offering, including a growing
spring line, an expanded men’s line, as well as a fall line that consists of a range of luxurious collections for
both  genders.  These  collections  include:  new  fashion  collections,  a  variety  of  casual  comfort  collections,
and cold weather offerings, as well as  our Classic, Ultra, Ultimate and Slippers  collections.

For the year ended December 31, 2008, the UGG brand’s wholesale net sales increased 65.7%, and
the  UGG  brand’s  net  sales  including  wholesale,  eCommerce  and  retail  store  sales  increased  by
approximately 67.5%, compared to the same period in 2007. We cannot assure investors that UGG brand
sales will continue to grow at their recent pace or that revenue from UGG products will not at some point
decline.

Teva Brand Overview

We continue to see a significant shift in consumer preferences and lifestyles to include more outdoor
recreational  activities.  Because  of  our  long  history  with  outdoor  footwear,  as  well  as  our  continued
commitment to performance and lifestyle product innovation, the Teva brand has remained popular with
outdoor  athletes  and  enthusiasts,  and  is  poised  to  capture  new  outdoor  consumers  entering  the  market.
Our  spring  and  fall  2009  product  lines  include  a  mix  of  core  performance  product  evolutions  and  new
lifestyle  product  introductions.  Beginning  with  the  introduction  of  our  first  fully  complete  closed-toe
footwear collection in fall 2008, we have begun to reduce our reliance on sandal sales and optimal spring
weather.

We intend to continue to explore opportunities to broaden the Teva brand’s distribution with quality,
image-enhancing retailers both within and beyond the core outdoor specialty and sporting goods channels.
Through  effective  channel  management  and  product  line  segmentation,  we  plan  to  expand  into  new
distribution  channels  without  diluting  our  outdoor  heritage  and  our  appeal  to  outdoor  enthusiasts.
Through  appropriate  channel  product  line  expansion,  we  plan  to  broaden  our  product  offerings  to  meet
the  performance  and  lifestyle  needs  of  today’s  outdoor  consumer.  However,  we  cannot  assure  investors
that these efforts will be successful.

Because  impairment  indicators  arose,  we  conducted  an  interim  impairment  evaluation  of  the  Teva
goodwill and trademarks as of June 30, 2008 and concluded that the Teva goodwill was not impaired, but
the  fair  value  of  the  Teva  trademarks  was  lower  than  the  carrying  amount.  Therefore,  we  recognized  an
impairment  loss  of  $14,900  on  the  Teva  trademarks  during  the  three  months  ended  June  30,  2008.  In
addition, we conducted our annual impairment test as of December 31, 2008 and concluded that the fair
values  of  both  the  Teva  trademarks  and  goodwill  were  lower  than  their  respective  carrying  amounts.
Therefore, we recognized an additional impairment loss of $5,500 on the Teva trademarks and $11,929 on
the Teva goodwill, which was the entire balance of our Teva goodwill, in the fourth quarter of 2008. The
total  impairment  loss  for  2008  is  included  as  a  separate  line  item  in  our  consolidated  statement  of
operations  for  the  year  ended  December  31,  2008.  For  further  discussion  on  the  impairment  evaluation,
see  ‘‘Results  of  Operations  —  Impairment  loss’’  and  ‘‘—  Critical  Accounting  Policies  and  Estimates’’
below.

Simple Brand Overview

The  Simple  brand  is  committed  to  innovation  and  bringing  sustainable  products  to  the  market,
growing  the  brand’s  business  while  at  the  same  time  bringing  environmental  awareness  and  creating
meaningful,  environmentally  friendly  products  for  a  global  market.  The  Simple  brand  is  a  leader  in
sustainable  footwear  and  accessories.  We  feel  that  how  we  make  Simple  products  is  just  as  important  as

40

why we make them. That means our goal is to find more sustainable and innovative ways of doing business.
We are committed to our goal of making Simple products 100% sustainable, thus minimizing the ecological
footprint  left  on  the  planet.  Green  Toe(cid:1),  a  collection  of  sustainable  footwear,  represents  a  revolutionary
shift  in  thinking  about  footwear  by  building  a  shoe  from  the  inside  out  using  sustainable  materials  and
processes.

The  progress  in  Green  Toe  has  influenced  the  rest  of  the  Simple  product  line,  which  has  led  to  the
development  of  additional  product  platforms,  including  ecoSNEAKS(cid:1)  and  Planet  Walkers(cid:1).  These
product  collections  also  use  sustainable  materials  such  as  water-based  cements,  organic  cotton,  British
Leather  Consortium  (BLC)  and  International  Standards  Organization  (ISO)  14001  leathers,  hemp,  and
outsoles made from recycled car tires. We promote our Simple brand by emphasizing that we make fun,
casual, comfortable and sustainable footwear. Our goal is to create a dialogue with the consumer through
all communication vehicles and to show people that sustainability is an emerging lifestyle for everyone, not
just environmentally conscious individuals. Our print advertising campaigns include national publications
and  alternative  weekly  publications  in  select  cities  around  the  world.  Our  online  advertising  campaign
reaches consumers through websites that focus on sustainability as well as popular culture. Additionally, we
sponsor environmental-themed concerts, film festivals and green expos to showcase and tell the sustainable
lifestyle brand story.

For  the  year  ended  December  31,  2008,  wholesale  net  sales  of  Simple  products  increased  by
approximately 24.6%, and net sales of Simple products including wholesale, eCommerce and retail store
sales  increased  by  approximately  27.4%,  compared  to  the  same  period  in  2007.  We  expect  Simple  brand
growth  including  wholesale,  eCommerce  and  retail  store  sales,  to  be  higher  year  over  year  in  2009
compared to 2008.

TSUBO Brand Overview

In  May  2008,  we  acquired  100%  of  the  ownership  interest  of  TSUBO,  LLC  (‘‘TSUBO’’).  TSUBO,
meaning pressure point in Japanese, was a company co-founded by a British designer in 1998. The TSUBO
brand was marketed as a high-end casual footwear company with products for men and women. The brand
is the synthesis of ergonomics and style, with a full line of sport and dress casuals, boots, sandals and heels
constructed  to  provide  consumers  with  contemporary  footwear  that  incorporates  style,  function  and
maximum comfort.

TSUBO  has  a  rich  heritage  with  consumers  in  major  cities  around  the  world.  TSUBO  consumers
appreciate  design,  pay  attention  to  detail,  and  will  not  sacrifice  comfort.  We  intend  to  build  on  this
heritage,  positioning  TSUBO  as  the  premium  footwear  solution  for  people  in  the  city,  providing  all  day
comfort,  style  and  quality.  TSUBO  strives  to  become  well  known  in  the  most  important  style,  design,
architecture,  art  and  fashion  centers  around  the  world.  We  will  continue  to  create  product  addressing
consumers unique needs, all-day comfort, innovative style and superior quality. At the same time, we will
market to TSUBO consumers where they live, emphasizing regional advertising and in-market grass roots,
product  placement and public relations  efforts.

We believe that the TSUBO brand represents an ideal complement to our portfolio of lifestyle brands.
The TSUBO brand’s target consumer, product selection, industry niche and relative under-penetration in
the marketplace make it a good fit for our business model. In addition, the TSUBO brand’s commitment
to  quality  distribution  and  its  unique  performance  comfort  platform  allow  us  to  develop  a  compelling
brand  story  for  the  global  marketplace.  We  intend  to  leverage  our  existing  design,  marketing  and
distribution  capabilities  to  grow  the  TSUBO  brand  into  a  meaningful  business  over  the  next  few  years,
consistent  with  our  mission  to  build  niche  brands  into  global  market  leaders.  Nevertheless,  we  cannot
assure investors that our efforts will  be  successful.

We conducted our annual impairment evaluation of the TSUBO goodwill and other intangible assets
using market value approaches and valuation techniques as of December 31, 2008. We concluded that the

41

fair value of the TSUBO trademarks was not impaired, but due to the decline in our market capitalization,
as discussed above, we concluded that the fair value of our TSUBO reporting unit was below its carrying
amount.  Therefore,  we  recognized  an  impairment  loss  in  the  fourth  quarter  of  2008  of  $3,496  on  the
TSUBO  goodwill,  which  was  the  entire  balance  of  our  TSUBO  goodwill.  The  total  impairment  loss  for
2008  is  included  as  a  separate  line  item  in  our  consolidated  statement  of  operations  for  the  year  ended
December  31,  2008.  See  Note  11,  ‘‘Goodwill  and  Other  Intangible  Assets,’’  to  the  consolidated  financial
statements.

eCommerce Overview

Our eCommerce business, which sells all of our brands, enables us to meet the growing demand for
these products, to sell the products at retail prices and to provide us with significant incremental operating
income.  The  eCommerce  business  enables  us  to  interact  and  reinforce  our  relationships  with  the
consumer.  Our  Teva  and  UGG  Australia  websites  both  won  BizRate’s  Circle  of  Excellence  Platinum
Awards  for  both  2007  and  2008.  The  award  recognizes  online  retailers  with  top  customer  satisfaction
ratings.  In  recent  years,  our  eCommerce  business  has  had  significant  revenue  growth,  much  of  which
occurred as the UGG brand gained popularity and as consumers have continued to increase usage of the
internet  for  footwear  and  other  purchases.  Net  sales  of  the  eCommerce  business  increased  51.2%  in  the
year  ended  December  31,  2008,  compared  to  the  same  period  in  2007.  As  our  annual  baseline  of
eCommerce sales increases, we do not expect this growth rate to continue.

Managing our eCommerce business requires us to focus on the latest trends and techniques for web
design, to generating internet traffic to our websites, to effectively convert website visits into orders, and to
maximize average order sizes. We plan to continue to grow our internet business through improved website
features  and  performance,  increased  marketing  and  international  websites.  Overall,  our  eCommerce
business  benefits  from  the  strength  of  our  brands  and,  as  we  grow  our  brands  over  time,  we  expect  this
division to continue to be an important segment of our business. Nevertheless, we cannot assure investors
that  eCommerce  sales  will  continue  to  grow  at  their  recent  pace  or  that  revenue  from  our  eCommerce
business will not at some point decline.

Retail Stores Overview

Based upon the success of our existing UGG Australia concept stores in Chicago and the SoHo area
of  New  York  City,  we  opened  our  first  West  Coast  UGG  Australia  concept  store  in  August  2008  in  San
Francisco near Union Square. In November 2008, we opened our second New York City UGG Australia
concept store near Lincoln Square as well as  our sixth  retail outlet  store in New Jersey.

During 2008, we opened our first Company-owned stores internationally. In the United Kingdom, we
opened two UGG Australia concept stores, the first in the new Westfield Mall in White City in October
and the second in Covent Garden in  London  in November.

In  July  2008,  we  entered  into  a  joint  venture  agreement  with  an  affiliate  of  Stella  International
Holdings Limited (‘‘Stella International’’) for the opening of retail stores and wholesale distribution for the
UGG brand in China. Under this agreement, we opened our first UGG Australia concept store in Beijing
in December. The joint venture is owned 51% by Deckers and 49% by Stella International. The total initial
investment  in  the  joint  venture  was  $1,000  contributed  by  both  parties  in  proportion  to  their  respective
ownership  in  the  joint  venture.  The  estimated  total  investment  by  Deckers  and  Stella  International,
including contributed capital and loans,  for the joint venture  is expected to be approximately $5,000.

Our retail stores enable us to directly impact our customers’ experience, meet the growing demand for
these products, sell the products at retail prices and provide us with incremental annual operating income.
In addition, our UGG Australia concept stores allow us to showcase our entire line, where a retailer may
not  carry  the  whole  line.  Net  sales  of  the  retail  store  business  increased  109.2%  in  the  year  ended
December 31, 2008, compared to the same period in 2007. We do not expect this growth rate to continue

42

because as we increase the number of our stores, each new store will have less proportional impact on our
growth rate. For those stores that were open during the full year of 2007 and 2008, same store sales grew by
32.7%. Nevertheless, we cannot assure investors that retail store sales will continue to grow at their recent
pace or that revenue from our retail store  business  will  not  at some  point decline.

Seasonality

Our business is seasonal, with the highest percentage of UGG brand net sales occurring in the third
and fourth quarters, and the highest percentage of Teva brand net sales occurring in the first and second
quarters of each year. To date, the Simple brand has not had a seasonal impact on the Company. Similarly,
we do not expect the TSUBO brand to have a  seasonal  impact.

Net sales . . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . . .

$72,575
$15,072

$52,730
$ 2,864

$129,381
$ 30,660

$194,243
$ 56,957

2007

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

2008

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Net sales . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) from operations* . . . . . . . .

$97,535
$17,060

$91,116
$197,288
$ (6,944) $ 43,081

$303,506
$ 63,722

*

Included in income (loss) from operations in the second quarter of 2008 is a $14,900 impairment loss
on our Teva trademarks. Included in the fourth quarter of 2008 is a $20,925 impairment loss on our
Teva trademarks, Teva goodwill, and TSUBO goodwill.

With the dramatic growth in the UGG brand in recent years, combined with the introduction of a fall
Teva  product  line,  net  sales  in  the  last  half  of  the  year  have  exceeded  that  for  the  first  half  of  the  year.
Given  our  expectations  for  each  of  our  brands  in  2008,  we  currently  expect  this  trend  to  continue.
Nonetheless,  actual  results  could  differ  materially  depending  upon  consumer  preferences,  availability  of
product, competition and our customers continuing to carry and promote our various product lines, among
other risks and uncertainties. See Part I,  Item 1A, ‘‘Risk Factors.’’

43

Results of Operations

The following table sets forth certain operating  data for  the periods  indicated.

Years Ended December 31,

2006

2007

2008

Net sales by location:
U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$266,092
38,331

$386,593
62,336

$581,512
107,933

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$304,423

$448,929

$689,445

Net sales by product line and eCommerce and

retail store business:

UGG:

Wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$182,369
22,640
6,452

$291,908
37,880
17,766

$483,781
60,642
37,558

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

211,461

347,554

581,981

Teva:

Wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Simple:

Wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TSUBO:

Wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

75,283
5,070
148

80,501

10,903
1,176
382

12,461

—
—

—

82,003
5,630
260

87,893

11,163
1,963
356

13,482

—
—

—

80,882
5,219
417

86,518

13,909
2,786
480

17,175

3,649
122

3,771

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$304,423

$448,929

$689,445

Income (loss) from operations by product  line and eCommerce and

retail store business:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Simple  wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TSUBO wholesale(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated overhead costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 72,908
3,829
(2,472)
—
8,774
1,180
(32,777)

$119,193
21,121
(2,077)
—
14,502
3,194
(50,380)

$187,824
(18,688)
(2,262)
(4,842)
22,364
6,649
(74,126)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 51,442

$105,553

$116,919

(1) Included in Teva income from operations in 2006 is an impairment loss of $15,300. Included in Teva loss
from operations in 2008 is an impairment loss totaling $32,329 (see Impairment loss discussion below).

(2) Included in TSUBO loss from operations in 2008 is an impairment loss of $3,496 (see Impairment loss

discussion below).

44

The  following  table  shows  certain  operating  data  as  a  percentage  of  net  sales  and  the  increase

(decrease) in each item of operating  data.

Years Ended
December 31,

Percent Increase (Decrease)

2006

2007

2008

2006 to 2007

2007  to  2008

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . .
Impairment loss . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . .
Interest (income) expense and other, net . . . . . . . . . .

Income before income taxes and minority interest
. . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minority interest . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100.0% 100.0% 100.0% 47.5%
53.8

47.5

55.7

53.8

46.2
24.3
5.0

16.9
(0.6)

17.5
7.5
—

46.2
22.7
—

23.5
(1.0)

24.5
9.7
—

44.3
22.1
5.2

17.0
(0.5)

17.5
6.8
—

47.4
37.7
*

105.2
134.9

106.3
91.7
—

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10.1% 14.8% 10.7% 117.1

53.6%
59.1

47.2
49.7
*

10.8
(20.1)

9.5
6.9
*

11.3

*

Calculation of percentage is not  meaningful.

Year Ended December 31, 2007 Compared to Year Ended December 31,  2008

Overview.

In 2008, we had net sales of $689,445 and income from operations of $116,919 compared
to  net  sales  of  $448,929  and  income  from  operations  of  $105,553  in  2007.  The  increase  in  net  sales  was
primarily due to higher UGG brand net sales. Income from operations increased primarily as a result of
the  increase  in  net  sales,  partially  offset  by  a  lower  gross  margin  and  higher  selling,  general  and
administrative expenses as well as impairment losses recognized during the second and fourth quarters of
2008.  Also  in  May  2008,  we  acquired  the  ownership  interests  of  TSUBO,  LLC  which  had  a  loss  from
operations as discussed below.

Net Sales. Net sales increased by $240,516, or 53.6%, in  2008 compared  to  2007 due primarily to:

(cid:127) increases in UGG brand sales worldwide,

(cid:127) an  increase  in  the  weighted-average  wholesale  selling  price  per  pair,  which  increased  22.8%  from
$34.55 in 2007 to $42.41 in 2008, primarily from an increase in sales of UGG products, which carry
higher average selling prices,

(cid:127) a  24.6%  overall  increase  in  the  volume  of  footwear  sold  from  11.8  million  pairs  in  2007  to

14.7 million pairs in 2008,

(cid:127) the  continued  growth  of  our  eCommerce  business  and  expansion  of  our  retail  store  business,  and

(cid:127) an  increase  in  full  price  sales,  as  we  had  fewer  closeout  sales  as  a  percent  of  total  sales,  in  2008

compared to 2007.

Net  wholesale  sales  of  UGG  products  increased  by  $191,873,  or  65.7%,  in  2008  compared  to  2007
primarily due to an increase in the number of pairs sold as well as an increased weighted-average wholesale
selling price per pair.

Net wholesale sales of Teva products decreased by $1,121, or 1.4%, in 2008 compared to 2007. This
decrease was primarily due to a decrease in the number of pairs sold, partially offset by an increase in the
weighted-average wholesale selling price  per  pair.

45

Net  wholesale  sales  of  Simple  products  increased  by  $2,746,  or  24.6%,  in  2008  compared  to  2007.
Simple’s performance was driven primarily by an increase in the weighted-average wholesale selling price
per  pair as well as an increase in the number of pairs sold.

Net wholesale sales of our TSUBO brand, which we acquired in May 2008, were $3,649 in 2008.

Net  sales  of  the  eCommerce  business  increased  by  $23,296,  or  51.2%,  in  2008  compared  to  2007,
representing  10.1%  of  net  sales  in  2007  and  10.0%  of  net  sales  in  2008.  In  2007,  net  sales  of  the
eCommerce  business  included  retail  sales  of  UGG  products  of  $37,880,  Teva  products  of  $5,630,  and
Simple  products  of  $1,963.  In  2008,  net  sales  of  the  eCommerce  business  included  retail  sales  of  UGG
products  of  $60,642,  Teva  products  of  $5,219,  Simple  products  of  $2,786,  and  TSUBO  products  of  $122.
The increase in net sales of the eCommerce business was driven by greater demand for our UGG products.

Net  sales  of  the  retail  store  business  increased  by  $20,073,  or  109.2%,  in  2008  compared  to  2007,
representing 4.1% of net sales in 2007 and 5.6% of net sales in 2008. In 2007, net sales of the retail store
business included sales of UGG products of $17,766, Teva products of $260, and Simple products of $356.
In 2008, net sales of the retail store business included sales of UGG products of $37,558, Teva products of
$417, and Simple products of $480. The large increase in UGG brand sales is partially attributable to our
five new UGG brand concept stores opened in 2008 and the additional stores that were not open for the
full year of 2007. However, we cannot assure investors that retail store sales will continue to grow at their
recent pace.

International sales for all of our products increased by $45,597, or 73.1%, in 2008 compared to 2007,
representing 13.9% of net sales in 2007 and 15.7% of net sales in 2008. The majority of the international
sales growth was due to increases in UGG and Simple brand sales, as well as our retail stores that opened
in 2008. The largest increase in international sales comes from our UGG brand sales, led by the European
region.

Gross Profit. Gross profit increased by $97,847, or 47.2%, in 2008 compared to 2007. As a percentage
of net sales, gross margin was 44.3% in 2008 versus 46.2% in 2007. The decline in our gross margin was
primarily  due  to  increased  factory  costs  associated  with  our  UGG  brand,  an  increased  percentage  of
international sales, which carry lower  gross margins,  and increased inventory write-offs.

Selling, General and Administrative Expenses. Selling, general and administrative expenses, or SG&A,
increased by $50,656, or 49.7%, in 2008 compared to 2007. As a percentage of net sales, SG&A decreased
from 22.7% in 2007 to 22.1% in 2008. The increase in SG&A in  absolute  dollars resulted  from:

(cid:127) an  increase  in  personnel  costs,  including  additional  stock  compensation  related  to  our  long-term

incentive plan,

(cid:127) additional costs related to our expanded distribution  center,

(cid:127) higher  sales  and  marketing  variable  costs  related  to  the  increase  in  sales  and  six  new  retail  stores

that were not open during the full year last  year,

(cid:127) higher fixed selling costs related to new retail stores, including  rent  expenses,

(cid:127) increased  legal  costs  due  primarily  to  increased  efforts  to  defend  and  protect  our  intellectual

property,

(cid:127) an increase in our bad debt reserve due to higher credit risk in the current economic environment,

and

(cid:127) our  portion  of  the  production  costs  for  the  documentary  IMAX  film,  ‘‘Grand  Canyon  Adventure,
River at Risk,’’ which was sponsored by Teva and was  released in IMAX theaters in March 2008.

In  2009,  we  plan  to  invest  in  new  marketing  campaigns  for  our  brands  domestically  and
internationally,  and  therefore  we  expect  SG&A  to  be  higher  as  a  percentage  of  sales  compared  to  2008.

46

Impairment Loss. We conducted our annual impairment evaluation of goodwill and nonamortizable
intangible  assets  as  of  December  31,  2008  and  2007.  We  concluded  that  the  fair  value  of  our  Teva
trademarks and goodwill were below their respective carrying amounts. In addition, we concluded that the
fair  value  of  our  TSUBO  goodwill  was  also  below  its  carrying  amount.  Therefore,  we  recognized  an
impairment  loss  in  the  fourth  quarter  of  $5,500  on  our  Teva  trademarks  and  $15,425  on  our  Teva  and
TSUBO  goodwill. In addition to our annual impairment  test, as of June 30,  2008, impairment indicators
arose that the Teva goodwill and other intangible assets were possibly impaired. As a result, we conducted
an  interim  impairment  evaluation  of  the  Teva  goodwill  and  Teva  trademarks.  As  of  June  30,  2008,  we
concluded  that  the  Teva  goodwill  was  not  impaired,  but  the  fair  value  of  the  Teva  trademarks  was  lower
than the carrying amount. Therefore, we recognized an impairment loss of $14,900 on the Teva trademarks
during  the  three  months  ended  June  30,  2008.  As  of  December  31,  2007,  we  concluded  there  was  no
impairment  of  any  of  our  goodwill  and  nonamortizable  intangible  assets.  For  further  discussion  of  our
impairment evaluations, refer to ‘‘Critical Accounting Policies and Estimates’’ below.

Income from Operations.

Income from operations increased by $11,366, or 10.8%, in 2008 compared to
2007,  representing  23.5%  of  sales  in  2007  and  17.0%  in  2008.  This  decrease  in  percent  of  sales  was  due
primarily  to  the  lower  gross  margin,  higher  selling,  general  and  administrative  expenses  and  the
impairment loss during 2008, partially offset  by  the increase in  net sales.

Income  from  operations  of  the  UGG  brand  at  wholesale  increased  by  $68,631,  or  57.6%,  in  2008
compared  to  2007.  The  increase  was  primarily  the  result  of  the  higher  sales  volumes,  partially  offset  by
lower  gross  margins  and  increased  divisional  sales  expenses,  marketing  expenses,  commissions,  bad  debt
reserves, and research and development expenses.

We  had  a  loss  from  operations  of  the  Teva  brand  at  wholesale  in  2008  compared  to  income  from
operations  in  2007,  a  decline  of  $39,809,  or  188.5%.  This  decline  in  performance  was  largely  due  to  the
impairment loss and was also caused by lower sales and gross margins as well as higher divisional expenses.

Loss from operations of the Simple brand at wholesale increased by $185, or 8.9%, in 2008 compared
to  2007.  This  slight  decline  in  performance  was  primarily  due  to  higher  marketing,  product  design,  and
divisional  sales  expenses,  partially  offset  by  higher  sales  and  gross  margins  due  to  an  increase  in  the
weighted-average wholesale selling price  per  pair.

Loss from operations of the TSUBO brand was $4,842 for 2008. This includes an impairment loss of

$3,496.

Income from operations of our eCommerce business increased by $7,862, or 54.2%, in 2008 compared
to  2007.  This  was  primarily  due  to  the  increase  in  net  sales,  partially  offset  by  lower  gross  margins  and
increased operating costs.

Income from operations of our retail store business increased by $3,455, or 108.2%, in 2008 compared
to  2007.  This  was  primarily  due  to  higher  retail  sales,  partially  offset  by  the  higher  operating  costs
associated with our new retail stores that were not open during the full year last year.

Unallocated overhead costs increased by $23,746, or 47.1%, in 2008 compared to 2007. The increase
resulted  primarily  from  higher  corporate  payroll  costs,  including  share-based  compensation,  additional
costs  related  to  our  expanded  distribution  center,  and  increased  legal  costs  related  to  defense  and
protection of our intellectual property.

Other (Income) Expense. Other (income) expense, net was $(3,583) in 2008 compared to $(4,486) in
2007.  Interest  income  decreased  by  $1,665,  or  34.3%,  in  2008,  compared  to  2007.  The  decrease  resulted
primarily  from  a  significant  shift  in  the  mix  of  our  cash  and  cash  equivalents  and  investment  balances  in
2008  versus  2007  to  safer,  more  liquid,  and  lower  yielding  investments  as  well  as  lower  market  interest
rates.  Interest  expense  decreased  by  $910  primarily  due  to  the  reversal  of  interest  expense  related  to

47

income  tax  uncertainties  due  to  settlements  during  2008  that  were  previously  accrued,  and  in  2007,  we
incurred interest expense related to certain tax matters in the Far  East.

Income Taxes.

In 2007, our effective income tax rate was 39.6% versus an effective income tax rate of
38.7% in 2008. The decrease in the effective tax rate was primarily due to an increase in the Company’s
international sales as a percentage of total worldwide sales. The Company’s average international tax rate
is  significantly  less  than  the  Company’s  U.S.  rate,  and  therefore  a  higher  ratio  of  international  sales  and
international pre-tax income decreases the Company’s overall effective tax rate. This decrease was partially
offset  by  approximately  $6,531  of  impairment  losses  in  2008  attributable  to  a  foreign  subsidiary  that
receives no tax benefit from the charge, as this subsidiary is in a tax free jurisdiction. For 2009, we expect a
further  reduction  in  our  effective  tax  rate  as  a  result  of  the  completion  of  buy-in  payments  for  our
intellectual property rights, which were taxable in the U.S. at the higher tax rate. In 2007 and 2008, these
buy-in  payments  resulted  in  an  increase  in  the  Company’s  U.S.  pre-tax  income  and  a  decrease  in  the
Company’s international pre-tax income. The effective tax rate is subject to ongoing review and evaluation
by management and can vary from year to year.

Minority Interest. Minority interest in our joint venture with Stella International, which was formed in

July 2008, was $77 for 2008.

Net Income. Our net income increased $7,511, or 11.3%, primarily as a result of higher net sales and
higher gross profit dollars in 2008, partially offset by higher SG&A and the impairment loss. Our earnings
per diluted share increased 10.7% from $5.06 in 2007 to $5.60 in 2008 primarily as a result of the increase
in net income. We do not expect these growth  rates to continue.

Year Ended December 31, 2006 Compared to Year Ended December 31, 2007

Overview.

In 2007, we had net sales of $448,929 and income from operations of $105,553 compared
to  net  sales  of  $304,423  and  income  from  operations  of  $51,442  in  2006.  These  results  were  driven
primarily by increased UGG sales, as well as by increased Teva and Simple sales. The increase in income
from  operations  was  primarily  due  to  higher  sales  and  gross  profit  compared  to  2006,  and  also  due  to  a
$15,300 impairment loss on our Teva trademarks in  2006.

Net Sales. Net sales increased by $144,506, or 47.5%, in 2007 compared to 2006. The increase was due
primarily  to  increases  in  UGG  brand  sales,  and  also  from  increases  in  Teva  and  Simple  brand  sales.  Net
sales increased in 2007 due primarily to:

(cid:127) an  increase  in  the  weighted-average  wholesale  selling  price  per  pair,  which  increased  14.1%  from
$30.29 in 2006 to $34.55 in 2007, primarily from an increase in sales of UGG products, which carry
higher average selling prices,

(cid:127) a  26.9%  overall  increase  in  the  volume  of  footwear  sold  from  9.3  million  pairs  in  2006  to

11.8 million pairs in 2007,

(cid:127) the continued expansion of our eCommerce business and our retail store business, and

(cid:127) full price sales of UGG products increased in 2007 compared  to  2006.

Net wholesale sales of UGG products increased by $109,539, or 60.1%, in 2007 compared to 2006 due
to  increased  sales  of  all  categories,  including  boots,  fashion,  casuals,  kids’,  slippers,  sandals  and  cold
weather footwear. The increased sales were due primarily to an increase in the volume of footwear sold.

Net  wholesale  sales  of  Teva  products  increased  by  $6,720,  or  8.9%,  in  2007  compared  to  2006.  This
increase  was  primarily  due  to  an  increase  in  the  volume  of  footwear  sold  in  all  categories,  including
sandals,  closed  toe  and  thongs,  and  was  partially  offset  by  a  slight  decrease  in  the  weighted-average
wholesale selling price per pair.

48

Net  wholesale  sales  of  Simple  products  increased  by  $260,  or  2.4%,  in  2007  compared  to  2006.  The
increase was largely due to increased sales of our Green Toe collection and an increase in the weighted-
average  wholesale  selling  price  per  pair  and  was  partially  offset  by  a  decrease  in  the  volume  of  sandals,
sneakers and clogs sold.

Net  sales  of  the  eCommerce  business  increased  by  $16,587,  or  57.4%,  in  2007  compared  to  2006,
representing 9.5% of net sales in 2006 and 10.1% of net sales in 2007. In 2006, net sales of the eCommerce
business included retail sales of UGG products of $22,640 , Teva products of $5,070 and Simple products of
$1,176. In 2007, net sales of the eCommerce business included retail sales of UGG brand of $37,880, Teva
of  $5,630  and  Simple  of  $1,963.  The  increase  in  net  sales  of  the  eCommerce  business  was  due  to  the
greater demand for our products.

Net  sales  of  the  retail  store  business  increased  by  $11,400,  or  163.3%,  in  2007  compared  to  2006,
representing 2.3% of net sales in 2006 and 4.1% of net sales in 2007. In 2006, net sales of the retail store
business included sales of UGG products of $6,452, Teva products of $148, and Simple products of $382. In
2007,  net  sales  of  the  retail  store  business  included  sales  of  UGG  products  of  $17,766,  Teva  products  of
$260,  and  Simple  products  of  $356.  The  increase  in  net  sales  of  the  retail  store  business  was  due  to  the
greater  demand  for  our  products  as  well  as  the  two  additional  stores  that  we  opened  in  2007  and  the
additional stores that we opened in the  second  half  of  2006.

International sales for all of our products increased by $24,005, or 62.6%, in 2007 compared to 2006,
representing 12.6% of net sales in 2006 and 13.9% of net sales in 2007. The increase in international sales
was driven by increases in sales of all brands, led by our UGG brand.

Gross Profit. Gross profit increased by $66,740, or 47.4%, in 2007 compared to 2006. As a percentage

of net sales, gross  margin was 46.2% in both 2007 and 2006.

Selling, General and Administrative Expenses. Selling, general and administrative expenses, or SG&A,
increased by $27,929, or 37.7%, in 2007 compared to 2006. As a percentage of net sales, SG&A decreased
from  24.3%  in  2006  to  22.7%  in  2007.  The  increase  in  SG&A  in  absolute  dollars  was  primarily  due  to
increases in payroll, commissions, retail store and eCommerce expenses and warehouse expenses, as well
as approximately $2,600 of expenses in 2007 related to the investigation and restatement of certain of our
historical  consolidated  financial  statements  as  disclosed  in  the  Company’s  Annual  Report  on  Form  10-K
for the year ended December 31, 2007.

Impairment Loss. We conducted our annual impairment evaluation of goodwill and nonamortizable
intangible  assets  using  market  value  approaches  and  valuation  techniques  as  of  December  31,  2007  and
2006, and concluded that as of December 31, 2007, we had no impairment loss since the fair values of our
reporting units and nonamortizable intangible assets were higher than the carrying amounts. However, as
of December 31, 2006, the fair value of our Teva brand trademarks was lower than the carrying amount;
therefore, we recognized an impairment loss of $15,300 on our Teva trademarks in the fourth quarter of
2006.

Income from Operations.

Income from operations increased by $54,111, or 105.2%, in 2007 compared
to 2006, representing 16.9% of sales in 2006 and 23.5% in 2007. The increase in income from operations
was primarily due to the increase in sales and gross profit in 2007, and also due to the impairment loss in
2006.

Income  from  operations  of  the  UGG  brand  at  wholesale  increased  by  $46,285,  or  63.5%,  in  2007
compared to 2006. This was largely due to increased sales volumes and was partially offset by higher sales
commissions and marketing expenses  due to the  growth of the  brand.

Income  from  operations  of  the  Teva  brand  at  wholesale  increased  by  $17,292,  or  451.6%,  in  2007
compared to 2006. This increase was largely due to the $15,300 impairment loss on our Teva trademarks in
2006  as  well  as  the  increase  in  net  sales  in  2007,  partially  offset  by  higher  divisional  sales  expenses  and
design expenses in 2007.

49

Loss  from  operations  of  the  Simple  brand  at  wholesale  decreased  by  $395,  or  16.0%,  in  2007
compared to 2006. This was primarily due to the increase in net sales as well as higher gross margins and
was partially offset by increased divisional  sales  expenses.

Income from operations of our eCommerce business increased by $5,728, or 65.3%, in 2007 compared
to 2006. This increase was largely due to the increase in net sales, partially offset by higher operating costs
and marketing expenses.

Income from operations of our retail store business increased by $2,014, or 170.7%, in 2007 compared
to 2006. This increase was largely due to the increase in net sales, partially offset by higher operating costs.

Unallocated overhead costs increased by $17,603, or 53.7%, in 2007 compared to 2006. The increase
resulted  primarily  from  higher  corporate  payroll  costs,  warehouse  expenses,  and  international  division
costs, none of which are allocated to  the brands.

Other Expense (Income). Other expense (income), net was $(1,910) in 2006 compared to $(4,486) in
2007.  In  2007,  we  had  higher  interest  income  from  higher  cash  and  cash  equivalents  and  short-term
investments balances and higher investment return rates than 2006. In addition, we had $461 and $(19) of
interest  and  penalties  in  2006  and  2007,  respectively,  related  to  underreporting  of  employee  payroll
expense  and  underpayment  of  certain  tax  obligations  to  authorities  in  China  for  one  of  the  Company’s
foreign  subsidiaries.  During  2007,  we  accrued  $578  of  interest  and  penalties  related  to  this  matter;
however, in the fourth quarter of 2007, we reversed $597 of penalties from 2007 and prior years that had
previously been accrued, because authorities in China did not assess the related estimated penalties when a
portion of the tax obligations were paid.

Income Taxes.

In 2006, income tax expense was $22,743, representing an effective income tax rate of
42.6%. In 2007, income tax expense was $43,602 representing an effective income tax rate of 39.6%. The
decrease in the effective tax rate in 2007 was primarily due to approximately $5,000 of impairment loss in
2006 attributable to a foreign subsidiary that receives no tax benefit from the charge, as this subsidiary is in
a tax  free jurisdiction.

Net Income. Our net income increased $35,828, or 117.1%, primarily as a result of higher net sales,
higher  gross  profit,  and  higher  interest  income  in  2007,  and  also  from  the  impairment  loss  in  2006.  Our
earnings per diluted share increased 112.6% from $2.38 in 2006 to $5.06 in 2007 primarily as a result of the
increase in net income.

Off-Balance Sheet Arrangements

We  have  several  types  of  off-balance  sheet  arrangements.  Most  of  these  are  contractual  obligations
and firm commitments and one is unrecognized tax benefits related to uncertain tax positions taken in our
income  tax  return  that  would,  if  recognized,  impact  the  effective  tax  rate.  For  a  discussion  of  other
off-balance sheet arrangements, see ‘‘Contractual Obligations’’ below.

Liquidity and Capital Resources

We  finance  our  working  capital  and  operating  needs  using  a  combination  of  our  cash  and  cash
equivalents  balances,  short-term  investments,  cash  generated  from  operations  and  as  needed,  the  credit
availability under our revolving credit facility. In an economic recession or under other adverse economic
conditions, we may be unable to realize a return on our cash equivalents and short-term investments or to
secure  additional  credit  on  favorable  terms.  Such  failures  may  impact  our  working  capital  reserves  and
have a material adverse effect on our business. See Part I, Item 1A, ‘‘Risk Factors’’ for more discussion of
this  issue.

The seasonality of our business requires us to build inventory levels in anticipation of the sales for the
coming season. The Teva brand generally begins to build inventory levels beginning in the fourth quarter
and  first  quarter  in  anticipation  of  the  spring  selling  season  that  occurs  in  the  first  and  second  quarters,

50

whereas the UGG brand generally builds its inventories in the second and third quarters to support sales
for the fall and winter selling seasons, which historically  occur  during  the third  and fourth quarters.

Our cash flow cycle includes the purchase of these inventories, the subsequent sale of the inventories
and  the  eventual  collection  of  the  resulting  accounts  receivable.  As  a  result,  our  working  capital
requirements begin when we purchase the inventories and continue until we ultimately collect the resulting
receivables.  Given  the  seasonality  of  our  Teva  and  UGG  brands,  our  working  capital  requirements
fluctuate significantly throughout the year. The cash required to fund these working capital fluctuations is
generally  provided  using  our  internal  cash  flows.  If  necessary,  we  may  borrow  funds  under  our  revolving
credit facility. During 2006, 2007, and 2008, we did not borrow  funds under our revolving  credit facility.

Cash  from  Operating  Activities. Net  cash  provided  by  operating  activities  was  $53,276  for  the  year
ended  December  31,  2008  compared  to  net  cash  provided  by  operating  activities  of  $61,054  for  the  year
ended December 31, 2007. The decrease in net cash provided by operating activities was primarily due to a
greater  increase  in  inventory  and  accounts  receivable  as  well  as  a  lower increase  in  accounts  payable  in
2008  compared  to  2007.  The  lower  increase  in  inventory  was  primarily  due  to  higher  anticipated  UGG
sales  in  the  first  quarter  of  2009  compared  to  the  first  quarter  of  2008.  The  larger  increase  in  accounts
receivable was primarily due to higher sales in the fourth quarter of 2008 compared to the same period in
2007. The lower increase in trade accounts payable was primarily due to timing of cash payments near the
end of 2008 compared to 2007. These changes were partially offset by the higher net income excluding the
impairment  loss  on  intangible  assets  of  $35,825  and  the  increase  in  long-term  liabilities.  The  long-term
liabilities are primarily attributable to deferred rent. Net working capital improved by $87,582 to $317,755
as  of  December  31,  2008  from  $230,173  as  of  December  31,  2007,  primarily  as  a  result  of  the  higher
inventory and accounts receivable balances. The increase in working capital was partially offset by higher
other accrued expenses, income taxes payable, and trade accounts payable. The changes in working capital
are due to our normal seasonality and  timing of cash receipts and cash payments.

Cash from Investing Activities. Net cash provided by investing activities was $66,716 in 2008 which was
comprised  primarily  of  net  sales  of  short-term  investments,  partially  offset  by  purchases  of  property  and
equipment and our acquisition of TSUBO, LLC. Our capital expenditures were primarily related to a new
inventory  pick  module  in  our  distribution  center,  leasehold  improvements  for  new  retail  stores,  and
computer  hardware  and  software.  For  the  year  ended  December  31,  2007,  net  cash  used  in  investing
activities  was  $55,567,  which  was  comprised  primarily  of  the  net  purchases  of  short-term  investments.  In
addition,  we  used  $6,385  for  capital  expenditures,  primarily  related  to  the  build-out  of  our  new  retail
stores,  the  replacement  and  upgrading  of  certain  computer  equipment  and  additional  warehouse
equipment.

Cash from Financing Activities.

In 2008, net cash provided by financing activities was $2,267, consisting
of the excess tax benefits from shared-based compensation as well as the contribution from our new joint
venture partner and cash received from the exercise of stock options, partially offset by cash paid for shares
withheld for taxes. In 2007, net cash provided by financing activities was $14,840 consisting of the excess tax
benefits from share-based compensation as well as cash received from the exercise of stock options. The
amount of excess tax benefits decreased significantly from 2007 due to the exercise of fewer stock options
during 2008.

Our  working  capital  consists  primarily  of  cash  and  cash  equivalents,  short-term  investments,  trade
accounts  receivable,  inventories  and  trade  accounts  payable.  At  December  31,  2008,  working  capital  was
$317,755  including  $176,804  of  cash  and  cash  equivalents  and  $17,976  of  short-term  investments.  Trade
accounts receivable increased by 49.7% to $108,129 at December 31, 2008 from $72,209 at December 31,
2007  primarily  due  to  higher  net  sales  in  the  latter  part  of  2008  compared  to  the  latter  part  of  2007.
Accounts receivable turnover increased to 8.9 times in the twelve months ended December 31, 2008 from
8.5 times in the twelve months ended December 31, 2007, primarily as a result of increased sales and faster
collections in 2008 compared to 2007 due to the continued increased demand for UGG product in 2008,

51

which  encouraged  retailers  to  pay  their  receivables  balances  faster  in  efforts  to  receive  their  upcoming
deliveries more quickly.

Inventories increased by $40,964, or 79.1%, at December 31, 2008 compared to December 31, 2007,
reflecting  a  $40,425,  $1,146  and  $1,916  increase  in  UGG,  Simple,  and  TSUBO  brand  inventory,
respectively, and a $2,523 decrease in Teva brand inventory. Overall, inventory turnover decreased to 4.1
times for the year ended December 31, 2008 from 4.4 times for the year ended December 31, 2007, largely
due to the slightly higher rate of increase on our average inventory than our sales during the twelve months
ended December 31, 2008 compared to the twelve months ended December 31, 2007. This was due to the
expansion of our warehouse and our ability to hold more inventory for the coming seasons, as well as the
increase in our landed costs compared  to  last year.

Our revolving credit facility with Comerica Bank (the ‘‘Facility’’) provides for a maximum availability
of $20,000. Up to $10,000 of borrowings may be in the form of letters of credit. The Facility bears interest
at  the  lender’s  prime  rate  (3.25%  at  December  31,  2008)  or,  at  our  option,  at  the  London  Interbank
Offered  Rate,  or  LIBOR,  (0.44%  at  December  31,  2008)  plus  1.0%  to  2.5%,  depending  on  our  ratio  of
liabilities to earnings before interest, taxes, depreciation and amortization, and is secured by substantially
all of our assets. The Facility includes annual commitment fees of $60 per year and expires on June 1, 2010.
At  December  31,  2008,  we  had  no  outstanding  borrowings  under  the  Facility  and  outstanding  letters  of
credit of $154. As a result, $19,846 was available  under the Facility at December 31, 2008.

The  agreements  underlying  the  Facility  contain  certain  financial  covenants,  currently  including  a
limitation on aggregate annual lease payments of $15,000, a quick ratio requirement of at least 0.90:1.00, a
minimum profitability requirement of $1,000 per fiscal quarter, a limitation on annual consolidated capital
expenditures of $28,000, a minimum tangible net worth requirement of $37,000 commencing with the fiscal
year  ended  December  31,  2004,  plus  75%  of  consolidated  net  profit  on  a  cumulative  basis,  and  a
requirement  that  our  consolidated  total  liabilities  to  consolidated  effective  tangible  net  worth  ratio  be
greater than 1.50:1.00. The agreements also contain a prohibition on the payment of dividends. Due to the
impairment loss and resulting loss from operations in the second quarter, we were in default because we
had less than $1,000 of net income for the three months ended June 30, 2008. We agreed with Comerica
Bank to execute a waiver through June 30, 2008 of this technical default. At December 31, 2008, we were
in compliance with all covenants and  remain so as of the date  of this report.

As  of  December  31,  2008,  we  had  no  material  commitments  for  future  capital  expenditures,  but  we
estimate  that  the  capital  expenditures  for  2009  will  range  from  approximately  $19,000  to  $21,000  and
anticipate those will include the build-out of international and corporate offices, miscellaneous computer
hardware and software, and the build-out of new retail stores. The actual amount of capital expenditures
for  2009  may  differ  from  this  estimate,  largely  depending  on  any  unforeseen  needs  to  replace  existing
assets and the timing of expenditures.

Contractual Obligations. The following table summarizes our contractual obligations at December 31,

2008 and the effects such obligations are expected  to  have  on liquidity  and cash flow  in future  periods.

Operating lease obligations . . . . . . . .
Purchase obligations . . . . . . . . . . . . .
Other long-term liabilities reflected on
our  balance sheet under GAAP . . .
Unrecognized tax benefits . . . . . . . . .

Payments Due by Period

Total

Less than 1 Year

1-3 Years

3-5 Years More than  5 Years

$ 69,098
99,852

$ 11,094
98,668

$22,437
859

$15,643
325

$19,924
—

4,214
2,085

367
—

747
2,085

492
—

2,608
—

Total . . . . . . . . . . . . . . . . . . . . . . .

$175,249

$110,129

$26,128

$16,460

$22,532

Our  operating  lease  obligations  consist  primarily  of  building  leases  for  our  corporate  and  regional
offices,  distribution  centers,  and  retail  locations.  Our  purchase  obligations  consist  largely  of  purchase

52

orders, as well as promotional expenses and service contracts. Outstanding purchase orders are primarily
with  our  third  party  manufacturers  and  are  expected  to  be  paid  within  one  year.  These  are  outstanding
open  orders  and  not  minimum  obligations;  we  had  no  minimum  purchase  requirement  with  any  of  our
factories  as  of  December  31,  2008.  Our  promotional  expenditures  and  service  contracts  are  due
periodically  through  2012.  Total  other  long-term  liabilities  is  $3,847  and  the  short-term  portion  of  these
long-term liabilities is $367, which consists primarily of deferred rents. The unrecognized tax benefits are
related to uncertain tax positions taken in our income tax return that would impact the effective tax rate, if
recognized.

In  addition  to  the  amounts  in  the  table  above,  we  have  entered  into  other  off-balance  sheet
arrangements.  We  agreed  to  make  loans  to  our  joint  venture  with  Stella  International,  should  the  need
arise. The estimated total loans by Deckers and Stella International is expected to be approximately $4,000
contributed by both parties in proportion to their respective ownership in the joint venture. We also have
potential future earn-out payments relating to our May 2008 acquisition of TSUBO, LLC. The potential
earn-out is based on the amount, if any, that sales of TSUBO products exceed certain base revenue levels
for  each  year  from  2008  to  2012.  See  Note  12  to  the  consolidated  financial  statements  for  further
discussion. These amounts were excluded from the table above as the total payments were not known at
the  time  of  the  acquisition  since  they  are  based  on  future  revenue.  At  December  31,  2008,  we  did  not
accrue any earn-out payments for 2008.

Subsequent  to  December  31,  2008,  we  entered  into  a  contract  requiring  minimum  purchase
commitments of sheepskin of approximately $64,000 that Deckers’ affiliates, manufacturers, factories and
other agents (each or collectively, a ‘‘Buyer’’) must make on or before December 31, 2010. This contract
may  result  in  an  unconditional  purchase  obligation,  if  a  Buyer  does  not  meet  the  minimum  purchase
requirements.  In  the  event  that  a  Buyer  does  not  purchase  such  minimum  commitments  on  or  before
December 31, 2010, Deckers is required to purchase any remaining amounts on or before December 31,
2010. Our sheepskin purchases by third party factories supplying UGG product to us during 2007 and 2008
exceeded  this  minimum  purchase  commitment,  and  we  expect  such  purchases  will  exceed  these  levels  in
2009  and  2010.  Therefore,  we  do  not  anticipate  having  to  make  any  payments  under  this  contractual
arrangement,  however  we  are  not  able  to  reasonably  estimate  when  or  if  cash  payments  will  occur.  We
believe this will not materially affect our liquidity or results of operations, as it is in the normal course of
our  business.

We believe that internally generated funds, the available borrowings under our existing Facility, cash
and cash equivalents, and short-term investments will provide sufficient liquidity to enable us to meet our
current and foreseeable working capital requirements. However, risks and uncertainties that could impact
our ability to maintain our cash position include our growth rate, the continued strength of our brands, our
ability  to  respond  to  changes  in  consumer  preferences,  our  ability  to  collect  our  receivables  in  a  timely
manner, our ability to effectively manage our inventories, the availability of short-term credit, and market
volatility, among others. See Part I, Item 1A, ‘‘Risk Factors’’ for a discussion of additional factors that may
affect our working capital position. Furthermore, we may require additional cash resources due to changed
business conditions or other future developments, including any investments or acquisitions we may decide
to  pursue.  If  these  sources  are  insufficient  to  satisfy  our  cash  requirement,  we  may  seek  to  sell  debt
securities or additional equity securities or to obtain a new credit facility or draw on our existing Facility.
The sale of convertible debt securities or additional equity securities could result in additional dilution to
our  stockholders.  The  incurrence  of  indebtedness  would  result  in  incurring  debt  service  obligations  and
could result in operating and financial covenants that would restrict our operations. In addition, there can
be no assurance that any additional financing will be available on acceptable terms, if at all. Although there
are no other material present understandings, commitments or agreements with respect to the acquisition
of any other businesses, we may evaluate acquisitions of  other businesses  or brands.

See  Note  8,  ‘‘Commitments  and  Contingencies,’’  to  the  consolidated  financial  statements  for  a
discussion of certain tax obligations to authorities in China for one of the Company’s foreign subsidiaries.

53

Impact of Inflation

We believe that the rates of inflation in the three most recent fiscal years have not had a significant

impact on our net sales or profitability.

Critical Accounting Policies and Estimates

Revenue Recognition. We recognize revenue when products are shipped and the customer takes title
and  assumes  risk  of  loss,  collection  of  relevant  receivable  is  probable,  persuasive  evidence  of  an
arrangement  exists,  and  the  sales  price  is  fixed  or  determinable.  Allowances  for  estimated  returns,
discounts, chargebacks, and bad debts are provided for when related revenue is recorded. Amounts billed
for shipping and handling costs are recorded as a component of net sales, while the related costs paid to
third-party shipping companies are recorded as a cost of sales. We present revenue net of taxes collected
from customers and remitted to governmental authorities.

Use  of  Estimates. The  preparation  of  financial  statements  in  conformity  with  accounting  principles
generally  accepted  in  the  U.S.  requires  management  to  make  estimates  and  assumptions  that  affect  the
reported amounts of assets and liabilities, disclosures about contingent liabilities and the reported amounts
of net sales and expenses during the reporting period. Management bases these estimates and assumptions
upon  historical  experience,  existing,  known  circumstances,  authoritative  accounting  pronouncements  and
other  factors  that  management  believes  to  be  reasonable.  Management  reasonably  could  use  different
estimates and assumptions, and changes in estimates and assumptions could occur from period to period,
with the result in each case being a potential material change in the financial statement presentation of our
financial condition or results of operations. We have historically been materially accurate in our estimates
used  for  the  reserves  and  allowances  below.  We  believe  that  the  estimates  and  assumptions  below  are
among  those  most  important  to  an  understanding  of  our  consolidated  financial  statements  contained  in
this report.

Allowance for Doubtful Accounts. We provide a reserve against trade accounts receivable for estimated
losses  that  may  result  from  customers’  inability  to  pay.  We  determine  the  amount  of  the  reserve  by
analyzing  known  uncollectible  accounts,  aged  trade  accounts  receivables,  economic  conditions,  historical
experience  and  the  customers’  credit-worthiness.  Trade  accounts  receivable  that  are  subsequently
determined to be uncollectible are charged or written off against this reserve. The reserve includes specific
reserves for accounts, which are identified as potentially uncollectible, plus a non-specific reserve for the
balance of accounts based on our historical loss experience with bad debts. Reserves have been established
for  all  probable  losses  of  this  nature.  The  gross  trade  accounts  receivable  balance  was  $118,835  and  the
allowance  for  doubtful  accounts  was  $2,482  at  December  31,  2008,  compared  to  gross  trade  accounts
receivable of $80,564 and allowance for doubtful accounts of $379 at December 31, 2007. The increase in
the allowance for doubtful accounts at December 31, 2008 compared to December 31, 2007 was primarily
due  to  downgrading  the  collectability  of  several  accounts  due  to  current  economic  conditions,  which
increased  the  reserve  percentage  applied  to  those  accounts.  Our  use  of  different  estimates  and
assumptions  could  produce  different  financial  results.  For  example,  a  1.0%  change  in  the  rate  used  to
estimate the reserve for the accounts we consider to have credit risk and are not specifically identified as
uncollectible  would  change  the  allowance  for  doubtful  accounts  at  December  31,  2008  by  approximately
$670.

Reserve for Sales Discounts. A significant portion of our domestic net sales and resulting trade accounts
receivable  reflects  a  discount  that  the  customers  may  take,  generally  based  upon  meeting  certain  order,
shipment and payment timelines. We estimate the amount of the discounts that are available to be taken
against  the  period-end  trade  accounts  receivable,  and  we  record  a  corresponding  reserve  for  sales
discounts. The reserve for sales discounts was approximately $4,241, or 3.6% of gross accounts receivable,
at December 31, 2008 and $3,218, or 4.0% of gross accounts receivable, at December 31, 2007. The slight
decrease  in  the  reserve  as  a  percentage  of  gross  accounts  receivable  was  primarily  due  to  a  lower
percentage of total outstanding customer balances being eligible for terms discounts. Our use of different

54

estimates  and  assumptions  could  produce  different  financial  results.  For  example  a  10.0%  change  in  the
estimate of the percentage of accounts that will ultimately take their discount would change the reserve for
sales discounts at December 31, 2008 by  approximately $400.

Allowance  for  Estimated  Returns. We  record  an  allowance  for  anticipated  future  returns  of  goods
shipped  prior  to  period-end.  In  general,  we  accept  returns  for  damaged  or  defective  products  but
discourage  returns  for  other  reasons.  We  base  the  amount  of  the  allowance  on  any  approved  customer
requests for returns, historical returns experience and any recent events that could result in a change from
historical  returns  rates,  among  other  factors.  The  allowance  for  returns  was  $2,335,  or  2.0%  of  gross
accounts  receivable,  at  December  31,  2008  and  $3,687,  or  4.6%  of  gross  accounts  receivable,  at
December 31, 2007. The decrease in the allowance was primarily due to a change in classification of the
reserve  for  consumer  direct  returns.  At  December  31,  2007,  we  included  these  reserves  in  net  accounts
receivable,  but  in  2008,  we  reclassified  the  consumer  direct  returns  to  other  accrued  expenses  within
current liabilities, as the related businesses do not carry accounts receivable. In addition, the decrease in
our  wholesale  reserve  for  returns  was  due  to  a  reduction  in  the  timing  estimate  for  damaged  product
returns.  Our  use  of  different  estimates  and  assumptions  could  produce  different  financial  results.  For
example,  a  1.0%  change  in  the  rate  used  to  estimate  the  percentage  of  sales  expected  to  ultimately  be
returned would change the reserve for returns  at December 31, 2008 by approximately $2,700.

Allowance  for  Estimated  Chargebacks. When  our  customers  pay  their  invoices,  they  often  take
deductions  for  chargebacks  against  their  invoices,  which  we  seldom  recover.  Therefore,  we  record  an
allowance for the balance of chargebacks that are outstanding in our accounts receivable balance as of the
end of each quarter, along with an estimated reserve for chargebacks that have not yet been taken against
outstanding  accounts  receivable  balances.  This  estimate  is  based  on  historical  trends  of  the  timing  of
chargebacks taken against invoices. The allowance for chargebacks was $1,648 at December 31, 2008 and
$1,071  at  December  31,  2007.  The  increase  in  the  allowance  was  primarily  due  to  the  increase  of  trade
accounts receivable at December 31, 2008  compared  to  December 31, 2007.

Inventory Write-Downs.

Inventories are stated at lower of cost or market. We review the various items
in  inventory  on  a  regular  basis  for  excess,  obsolete,  and  impaired  inventory.  In  doing  so,  we  write  the
inventory  down  to  the  lower  of  cost  or  estimated  future  net  selling  prices.  At  December  31,  2008,
inventories  were  stated  at  $92,740,  net  of  inventory  write-downs  of  $3,680.  At  December  31,  2007,
inventories were stated at $51,776, net of inventory write-downs of $2,029. The slight increase in inventory
write-downs  at  December  31,  2008  compared  to  December  31,  2007  was  primarily  due  to  new  inventory
write-downs during 2008, primarily in our Teva and Simple brand inventories. This was partially offset by
the  sale  of  inventory  that  had  been  previously  written  down  at  December  31,  2007.  Our  use  of  different
estimates and assumptions could produce different financial results. For example, a 10.0% change in the
estimated  selling  prices  of  our  potentially  obsolete  inventory  would  change  the  inventory  write-down
reserve at December 31, 2008 by approximately $440.

Valuation of Goodwill, Intangible and Other Long-Lived Assets. Annually or whenever events or changes
in  circumstances  indicate  that  the  carrying  amount  of  an  asset  may  not  be  recoverable,  we  assess  the
impairment  of  goodwill,  intangible  and  other  long-lived  assets  on  a  separate  asset  basis  based  on
assumptions  and  judgments  regarding  the  carrying  amount  of  these  assets  individually.  We  test  goodwill
and  nonamortizable  intangible  assets  for  impairment  on  an  annual  basis  based  on  the  fair  value  of  the
reporting  unit  for  goodwill  and  the  fair  value  of  the  assets  for  nonamortizable  intangibles  compared  to
their respective carrying value. We consider other long-lived assets to be impaired if we determine that the
carrying  value may not be recoverable. Among  other considerations, we consider  the following factors:

(cid:127) the assets’ ability to continue to generate income from operations and positive cash flow in future

periods;

(cid:127) any changes in legal ownership of rights  to  the assets; and

55

(cid:127) changes  in  consumer  demand  or  acceptance  of  the  related  brand  names,  products  or  features

associated with the assets.

If we determine the assets to be impaired, we recognize an impairment loss equal to the amount by
which the carrying value of the assets exceeds the estimated fair value of the assets. In addition, as it relates
to  long-lived  assets,  we  base  the  useful  lives  and  related  amortization  or  depreciation  expense  on  the
estimate of the period that the assets  will generate sales or otherwise be used by us.

On  December  31,  2007,  we  performed  our  annual  impairment  test  of  goodwill  and  nonamortizable
intangible assets using market value approaches and valuation techniques and determined that there was
no impairment of goodwill or intangible assets as of December 31, 2007. As of June 30, 2008, our inability
to reach our 2008 Teva brand period to date sales targets along with a reduced long-term forecast for Teva
brand  sales  growth  were  indicators  that  the  Teva  goodwill  and  other  intangible  assets  were  possibly
impaired.  As  a  result,  we  conducted  an  interim  impairment  evaluation  of  the  Teva  goodwill  and  other
intangible assets as of June 30, 2008 and concluded that the Teva goodwill was not impaired, but the fair
value  of  the  Teva  trademarks  was  lower  than  the  carrying  amount.  Therefore,  we  recognized  an
impairment loss of $14,900 in the second quarter on the Teva trademarks. As of December 31, 2008, due in
part to the continued decline in the economy in the second half of 2008, we reduced our long-term Teva
brand  sales  forecast.  In  addition,  as  of  December  31,  2008,  we  experienced  a  significant  decline  in  our
market capitalization due to declines in market multiples. As a result of the reduced sales forecast and the
decline in market capitalization, we concluded that the fair value of our Teva trademarks and Teva goodwill
were below their respective carrying amounts. Further, due to the decline in our market capitalization, we
concluded that the fair value of our TSUBO goodwill was also below its carrying amount. Therefore, we
recognized an impairment loss in the fourth quarter of $5,500 on our Teva trademarks and $15,425 on our
goodwill,  which  was  the  entire  balance  of  both  our  Teva  and  TSUBO  goodwill.  The  impairment  loss  is
reflected in our consolidated statement of operations for the year ended December 31,  2008.

The  annual  impairment  testing  date  is  still  December  31  of  each  year;  however,  management  will
perform  an  interim  test  of  recoverability  should  facts  and  circumstances  warrant.  Such  facts  and
circumstances  could  include  further  deterioration  of  general  economic  conditions  or  the  retail
environment, customers reducing orders in response to such conditions and increased competition. These
or other factors could result in impairment of our remaining goodwill and other intangible assets. Our use
of  different  estimates  (including  estimated  royalty  rates,  discount  rates,  market  multiples,  and  future
revenues, among others) and assumptions could produce different financial results. After all impairment
charges recorded during 2008, the remaining balances of goodwill and nonamortizable intangibles by brand
are as follows:

Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 152
6,101

$15,300
—

$1,970
—

$17,422
6,101

Total nonamortizable intangibles . . . . . . . . . . .

$6,253

$15,300

$1,970

$23,523

As of December 31, 2008

UGG

Teva

TSUBO

Total

Share-based  Compensation  Expense. Financial  Accounting  Standards  Board  (‘‘FASB’’)  Statement  of
Financial Accounting Standards (‘‘SFAS’’) No. 123 (revised 2004), ‘‘Share-Based Payment’’ (SFAS 123R)
requires  that  share-based  payment  transactions  with  employees  be  accounted  for  using  the  fair  value
method and expensed ratably over the vesting period of the award. Share-based compensation expense is
based on the fair values of all share-based awards as of the grant date. Determining the expense of share-
based awards at the grant date requires judgment, including estimating the percentage of awards that will
be forfeited, probabilities of meeting criteria for performance-based awards, stock volatility, the expected
life of the award, and other inputs. If actual forfeitures differ significantly from the estimates, share-based
compensation expense and our results  of  operations could  be  materially impacted.

56

Recent  Accounting Pronouncements

On  January  1,  2008,  we  adopted  the  provisions  of  SFAS  No. 157,  ‘‘Fair  Value  Measurements,’’
(SFAS  157)  for  fair  value  measurements  of  financial  assets  and  financial  liabilities  and  for  fair  value
measurements  of  nonfinancial  items  that  are  recognized  or  disclosed  at  fair  value  in  the  financial
statements  on  a  recurring  basis.  SFAS 157  standardizes  the  definition  and  approaches  for  fair  value
measurements of financial instruments for those standards which already permit or require the use of fair
value.  It  does  not  require  any  new  fair  value  measurements.  SFAS 157  defines  a  hierarchy  for  valuation
techniques and also requires additional disclosures. The adoption of this Statement did not have a material
effect on our consolidated financial statements. FASB Staff Position (‘‘FSP’’) FAS 157-2, ‘‘Effective Date
of  FASB  Statement  No.  157’’  delays  the  effective  date  of  SFAS 157  only  as  it  relates  to  fair  value
measurement requirements for nonfinancial assets and liabilities that are not measured at fair value on a
recurring basis to fiscal years beginning after November 15, 2008. In accordance with FSP FAS 157-2, we
have not applied SFAS 157 to our nonfinancial assets and liabilities, mainly intangible assets and property
and equipment. On January 1, 2009, we will be required to apply the provisions of SFAS 157 to fair value
measurements  of  nonfinancial  assets  and  nonfinancial  liabilities  that  are  recognized  or  disclosed  at  fair
value in the financial statements on a nonrecurring basis. We are in the process of evaluating the impact, if
any, of applying these provisions on our financial statements.

In  December  2007,  the  FASB  issued  Statement  No.  141  (revised  2007)  (‘‘SFAS  141R’’),  ‘‘Business
Combinations.’’ The objective of SFAS 141R is to improve the relevance, representational faithfulness, and
comparability of the information that a reporting entity provides in its financial reports about a business
combination  and  its  effects.  SFAS  141R  requires  that  all  business  combinations  be  accounted  for  by
applying  the  acquisition  method  (previously  referred  to  as  the  purchase  method),  and  most  identifiable
assets, liabilities, noncontrolling interests, and goodwill acquired in business combinations to be recorded
at full fair value. SFAS 141R also broadens the definition of a business and changes the treatment of direct
acquisition-related costs from being included in the purchase price to instead being generally expensed if
they are not costs associated with issuing debt or equity securities. SFAS 141R is effective for us beginning
January 1, 2009, and will be applied  prospectively to any new business combinations.

In  December  2007,  the  FASB  issued  Statement  No.  160  (‘‘SFAS  160’’),  ‘‘Noncontrolling  Interests  in
Consolidated  Financial  Statements  —  an  amendment  of  ARB  No.  51.’’  The  objective  of  SFAS  160  is  to
improve the relevance, comparability, and transparency of the financial information that a reporting entity
provides  in  its  consolidated  financial  statements  by  establishing  accounting  and  reporting  standards  for
noncontrolling interests in a subsidiary and for the deconsolidation of a subsidiary. SFAS 160 specifies that
noncontrolling  interests  (referred  to  as  minority  interests  prior  to  SFAS  160)  be  reported  as  a  separate
component of equity, not as a liability or other item outside of equity, which changes the accounting for
transactions with noncontrolling interest holders. SFAS 160 is effective for us beginning January 1, 2009,
and will be applied prospectively to all noncontrolling interests, including our current minority interest and
any others that arose before that date.

In  March  2008,  the  FASB  issued  Statement  No.  161  (‘‘SFAS  161’’),  ‘‘Disclosures  about  Derivative
Instruments  and  Hedging  Activities  —  an  amendment  of  FASB  Statement  No.  133.’’  The  objective  of
SFAS 161 is to improve the transparency of financial reporting by requiring additional disclosures about an
entity’s derivative and hedging activities. This Statement is effective for us beginning January 1, 2009, with
early  application  encouraged.  This  Statement  encourages,  but  does  not  require,  comparative  disclosures
for  earlier  periods  at  initial  adoption.  We  will  apply  this  Statement  prospectively  to  any  derivative  and
hedging  activities entered into on or after  the effective date.

Item 7A. Quantitative and Qualitative Disclosures about Market  Risk.

Derivative Instruments. Although we have used foreign currency hedges in the past, we currently do not
utilize forward contracts or other derivative instruments to mitigate exposure to fluctuations in the foreign

57

currency  exchange  rate,  as  the  majority  of  our  purchases  and  sales  for  the  foreseeable  future  will  be
denominated in U.S. currency. As our international operations grow and we increase purchases and sales
in foreign currencies, we will evaluate and utilize derivative instruments, as needed, to hedge our foreign
currency exposures.

Although our sales and inventory purchases are denominated in U.S. currency, our sales and inventory
purchases  may  be  impacted  by  fluctuations  in  the  exchange  rates  between  the  U.S.  dollar  and  the  local
currencies in the international markets where our products are sold and manufactured. If the U.S. dollar
strengthens,  it  may  result  in  increased  pricing  pressure  on  our  distributors,  which  may  have  a  negative
impact on our net sales and gross margins. We are unable to estimate the amount of any impact on sales
and gross margins attributed to pricing  pressures caused by fluctuations in exchange rates.

Market Risk. Our market risk exposure with respect to financial instruments is to changes in the prime
rate in the U.S. and changes in LIBOR. Our revolving line of credit provides for interest on outstanding
borrowings at rates tied to the prime rate or at our election tied to LIBOR. At December 31, 2008, we had
no  outstanding  borrowings  under  the  revolving  line  of  credit.  A  1.0%  increase  in  interest  rates  on  our
current  borrowings would have no impact on income  before income taxes.

We face market risk to the extent that changes in foreign currency exchange rates affect our foreign
assets  and  liabilities.  We  manage  these  risks  by  attempting  to  denominate  contractual  and  other  foreign
arrangements in U.S. dollars and by maintaining a significant percentage of our liabilities in U.S. dollars.
We  do  not  believe  that  there  has  been  a  material  change  in  the  nature  of  our  primary  market  risk
exposures, including the categories of market risk to which we are exposed and the particular markets that
present the primary risk of loss. As of the date of this Annual Report on Form 10-K, we do not know of or
expect there to be any material change in the general nature of our primary market risk exposure in the
near  term.

Item 8. Financial Statements and Supplementary  Data.

Financial  Statements  and  the  Reports  of  Independent  Registered  Public  Accounting  Firm  are  filed
with this Annual Report on Form 10-K in a separate section following Part IV, as shown on the index under
Item 15 of this Annual Report.

Item 9. Changes in and Disagreements With Accountants  on  Accounting and Financial Disclosure.

None.

Item 9A. Controls and Procedures.

(a) Disclosure Controls and Procedures.

Disclosure controls and procedures are the controls and other procedures that are designed to ensure
that  information  required  to  be  disclosed  in  the  reports  that  the  Company  files  or  submits  under  the
Securities Exchange Act of 1934, as amended (the ‘‘Exchange Act’’), is recorded, processed, summarized
and  reported  within  the  time  periods  specified  in  the  SEC’s  rules  and  forms.  Disclosure  controls  and
procedures include, among other processes, controls and procedures designed to ensure that information
required  to  be  disclosed  in  the  reports  that  the  Company  files  or  submits  under  the  Exchange  Act  is
accumulated  and  communicated  to  management,  including  the  Chief  Executive  Officer  and  Chief
Financial Officer, as appropriate, to allow  timely  decisions regarding  required disclosure.

The  Company  carried  out  an  evaluation,  under  the  supervision  and  with  the  participation  of
management, including the Chief Executive Officer and Chief Financial Officer, of the effectiveness of the
design  and  operation  of  our  disclosure  controls  and  procedures  as  of  December  31,  2008  pursuant  to
Exchange Act Rule 13a-15. Based upon that evaluation, the Chief Executive Officer and Chief Financial
Officer believe that as of the end of the period covered by this report, the Company’s disclosure controls

58

and  procedures  are  effective  in  making  known  to  them  material  information  relating  to  the  Company
(including its consolidated subsidiaries) required to be included  in this  report.

(b) Management’s Report on Internal Control over Financial  Reporting

Management is responsible for establishing and maintaining adequate internal control over financial
reporting  at  the  Company.  Our  internal  control  over  financial  reporting  is  a  process  designed  under  the
supervision  of  the  Chief  Executive  Officer  and  Chief  Financial  Officer  to  provide  reasonable  assurance
regarding the reliability of financial reporting and the preparation of the Company’s financial statements
for external reporting purposes in accordance with U.S. generally accepted accounting principles (GAAP).
A company’s internal control over financial reporting includes those policies and procedures that:

(cid:127) pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the

transactions and dispositions of the assets of  the company;

(cid:127) provide reasonable assurance that transactions are recorded as necessary to permit preparation of
financial statements in accordance with GAAP, and that receipts and expenditures of the company
are  being  made  only  in  accordance  with  authorizations  of  management  and  the  directors  of  the
company; and

(cid:127) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition,
use  or  disposition  of  the  company’s  assets  that  could  have  a  material  effect  on  the  financial
statements.

Because  of  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

Management assessed the effectiveness of the Company’s internal control over financial reporting as
of  December  31,  2008.  Management  based  this  assessment  on  criteria  for  effective  internal  control  over
financial  reporting  described  in  Internal  Control  —  Integrated  Framework  issued  by  the  Committee  of
Sponsoring Organizations of the Treadway Commission (‘‘COSO’’). Management’s assessment included an
evaluation  of  the  design  of  the  Company’s  internal  control  over  financial  reporting  and  testing  of  the
operational effectiveness of its internal control over financial reporting. Management reviewed the results
of its assessment with the Audit Committee of our Board  of  Directors.

Based  on  this  assessment,  management  determined  that,  as  of  December  31,  2008,  the  Company
maintained  effective  internal  control  over  financial  reporting.  The  registered  public  accounting  firm  that
audited  the  consolidated  financial  statements  included  in  this  Annual  Report  has  issued  an  attestation
report on the Company’s internal control over financial reporting. The Reports of Independent Registered
Public  Accounting  Firm  are  filed  with  this  Annual  Report  on  Form  10-K  in  a  separate  section  following
Part IV, as shown on the index under Item 15  of  this  Annual Report.

(c) Changes in Internal Control over Financial Reporting

There was no change in our internal control over financial reporting that occurred during the quarter
ended  December  31,  2008  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  our
internal control over financial reporting.

Item 9B. Other Information.

None.

59

Item 10. Directors, Executive Officers and Corporate Governance.

PART III

We  have  adopted  a  written  code  of  ethics  that  applies  to  our  principal  executive  officer,  principal
financial and accounting officer, controller and persons performing similar functions and is posted on our
website at www.deckers.com. Our code of ethics is designed to meet the requirements of Section 406 of the
Sarbanes-Oxley  Act  of  2002  and  the  rules  promulgated  thereunder.  To  the  extent  required  by  law,  any
amendments to, or waivers from, any provision of the code will be promptly disclosed publicly either on a
report on Form 8-K or on our website  at www.deckers.com.

All  additional  information  required  by  this  item,  including  information  relating  to  Directors  and
Executive Officers of the Registrant, is set forth in the Company’s definitive proxy statement relating to the
Registrant’s  2009  annual  meeting  of  stockholders,  which  will  be  filed  pursuant  to  Regulation  14A  within
120  days  after  the  end  of  the  Company’s  fiscal  year  ended  December  31,  2008,  and  such  information  is
incorporated herein by reference.

Item 11. Executive Compensation.

Information  relating  to  Executive  Compensation  is  set  forth  under  ‘‘Proposal  No.  1-Election  of
Directors’’ in the Company’s definitive proxy statement relating to the Registrant’s 2009 annual meeting of
stockholders,  which  will  be  filed  pursuant  to  Regulation  14A  within  120  days  after  the  end  of  the
Company’s  fiscal  year  ended  December  31,  2008,  and  such  information  is  incorporated  herein  by
reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related  Stockholder

Matters.

Information  relating  to  Security  Ownership  of  Certain  Beneficial  Owners  and  Management  and
Related  Stockholder  Matters  is  set  forth  under  ‘‘Proposal  No.  1  —  Election  of  Directors’’  in  the
Company’s  definitive  proxy  statement  relating  to  the  Registrant’s  2009  annual  meeting  of  stockholders,
which will be filed pursuant to Regulation 14A within 120 days after the end of the Company’s fiscal year
ended December 31, 2008, and such information is  incorporated  herein  by  reference.

Item 13. Certain Relationships and Related Transactions, and Director  Independence.

Information relating to Certain Relationships and Related Transactions is set forth under ‘‘Proposal
No.  1  —  Election  of  Directors’’  in  the  Company’s  definitive  proxy  statement  relating  to  the  Registrant’s
2009 annual meeting of stockholders, which will be filed pursuant to Regulation 14A within 120 days after
the  end  of  the  Company’s  fiscal  year  ended  December  31,  2008,  and  such  information  is  incorporated
herein by reference.

Item 14. Principal Accounting Fees and Services.

Information relating to Principal Accountant Fees and Services is set forth under ‘‘Proposal No. 2 —
Independent Registered Public Accounting Firm’’ in the Company’s definitive proxy statement relating to
the  Registrant’s  2009  annual  meeting  of  stockholders,  which  will  be  filed  pursuant  to  Regulation  14A
within 120 days after the end of the Company’s fiscal year ended December 31, 2008, and such information
is incorporated herein by reference.

60

Item 15. Exhibits, Financial Statement Schedules.

PART IV

Consolidated  Financial  Statements  and  Schedules  required  to  be  filed  hereunder  are  indexed  on

Page F-1 hereof.

Exhibit

2.1 Certificate  of  Ownership  and  Merger  Merging  Deckers  Corporation  into  Deckers  Outdoor
Corporation.  (Exhibit  2.1  to  the  Registrant’s  Registration  Statement  on  Form  S-1,  File
No. 33-67248 and incorporated by reference  herein)

2.2 Asset  Purchase  Agreement  dated  as  of  October  9,  2002  by  and  Among  Mark  Thatcher,  Teva
Sport  Sandals,  Inc.  and  Deckers  Outdoor  Corporation.  (Exhibit  2.1  to  the  Registrant’s
Form 8-K/A filed February 7, 2003 and incorporated herein by  reference.)

+2.3 Disclosure letter associated with the Asset Purchase Agreement. (Exhibit 2.2 to the Registrant’s

Form 8-K/A filed February 7, 2003 and incorporated  herein by  reference.)

3.1 Amended  and  Restated  Certificate  of  Incorporation  of  Deckers  Outdoor  Corporation.
(Exhibit  3.1  to  the  Registrant’s  Registration  Statement  on  Form  S-1,  File  No.  33-67248  and
incorporated by reference herein)

3.2 Restated Bylaws of Deckers Outdoor Corporation. (Exhibit 3.2 to the Registrant’s Registration

Statement on Form S-1, File No. 33-67248  and incorporated by reference herein)

3.3 Certificate of Amendment of Amended and Restated Certificate of Incorporation of Deckers
Outdoor  Corporation  (incorporated  herein  by  reference  to  Appendix  B  to  the  Registrant’s
Definitive Proxy Statement dated April 21, 2006 in connection with its 2006 Annual Meeting of
Stockholders)

4.1

Shareholder  Rights  Agreement,  dated  as  of  November  12,  1998.  (Exhibit  10.39  to  the
Registrant’s  Form  10-Q  for  the  period  ended  September  30,  1998  and  incorporated  by
reference herein)

#10.1

1993 Employee Stock Incentive Plan. (Exhibit 99 to the Registrant’s Registration Statement on
Form S-8, File No. 33-47097 and incorporated by reference herein)

#10.2 Form  of  Incentive  Stock  Option  Agreement  under  1993  Employee  Stock  Incentive  Plan.
(Exhibit  10.9  to  the  Registrant’s  Registration  Statement  on  Form  S-1,  File  No.  33-67248  and
incorporated by reference herein)

#10.3 Form of Non-Qualified Stock Option Agreement under 1993 Employee Stock Incentive Plan.
(Exhibit 10.10 to the Registrant’s Registration Statement on Form S-1, File No. 33-67248 and
incorporated by reference herein)

#10.4 Form  of  Restricted  Stock  Agreement  under  1993  Employee  Stock  Incentive  Plan.
(Exhibit 10.11 to the Registrant’s Registration Statement on Form S-1, File No. 33-67248 and
incorporated by reference herein)

#10.5 Deckers  Outdoor  Corporation  1995  Employee  Stock  Purchase  Plan.  (Exhibit  4.4  to  the
Registrant’s  Registration  Statement  on  Form  S-8,  File  No.  33-96850  and  incorporated  by
reference herein)

10.6 Amended Compensation Plan for Outside Members of the Board of Directors. (Exhibit 10.42
to  the  Registrant’s  Form  10-Q  for  the  period  ended  September  30,  1996  and  incorporated  by
reference herein)

61

Exhibit

10.7 Revolving  Credit  Agreement  dated  as  of  February  21,  2002  among  Deckers  Outdoor
Corporation,  UGG  Holdings,  Inc.  and  Comerica  Bank  —  California.  (Exhibit  10.21  to  the
Registrant’s Form 10-K for the year ended December 31, 2001 and incorporated by reference
herein.)

10.8 Unsecured  Subordinated  Promissory  Note  dated  November  25,  2002  between  Mark  Thatcher
and Deckers Outdoor Corporation. (Exhibit 10.22 to the Registrant’s Form 10-K for the period
ended December 31, 2002 and incorporated by reference  herein)

10.9 Note  Purchase  Agreement  dated  as  of  November  25,  2002  by  and  among  Deckers  Outdoor
Corporation and The Peninsula Fund III Limited Partnership. (Exhibit 10.23 to the Registrant’s
Form 10-K for the period ended December 31, 2002  and incorporated by reference  herein)

10.10 Amended  and  Restated  Credit  Agreement,  dated  as  of  November  25,  2002,  by  and  among
Deckers  Outdoor  Corporation,  UGG  Holdings  Inc.,  and  Comerica  Bank-California.
(Exhibit  10.24  to  the  Registrant’s  Form  10-K  for  the  period  ended  December  31,  2002  and
incorporated by reference herein)

10.11 Amendment  Number  One  to  Amended  and  Restated  Revolving  Credit  Agreement  dated
April 29, 2003. (Exhibit 10.1 to the Registrant’s Form 10-Q for the period ended June 30, 2003
and incorporated by reference herein)

10.12 Amendment  Number  Two  to  Amended  and  Restated  Revolving  Credit  Agreement  dated
June 27, 2003. (Exhibit 10.2 to the Registrant’s Form 10-Q for the period ended June 30, 2003
and incorporated by reference herein)

10.13 Amendment  Number  One  to  Senior  Subordination  Agreement  dated  April  29,  2003.
(Exhibit  10.3  to  the  Registrant’s  Form  10-Q  for  the  period  ended  June  30,  2003  and
incorporated by reference herein).

10.14 Amendment  Number  Two  to  Senior  Subordination  Agreement  dated  June  27,  2003.
(Exhibit  10.4  to  the  Registrant’s  Form  10-Q  for  the  period  ended  June  30,  2003  and
incorporated by reference herein)

10.15 Amendment Number Three to Amended and Restated Revolving Credit Agreement between
the Company and Comerica Bank — California dated as of August 6, 2003. (Exhibit 10.1 to the
Registrant’s  Form  10-Q  for  the  period  ended  September  30,  2003  and  incorporated  by
reference herein)

10.16 Amendment  Number  Four  to  Amended  and  Restated  Revolving  Credit  Agreement  between
the Company and Comerica Bank-California dated as of November 13, 2003 (Exhibit 10.27 to
the  Registrant’s  Form  10-K  for  the  period  ended  December  31,  2003  and  incorporated  by
reference herein)

10.17 Amendment  Number  Three  to  Senior  Subordination  Agreement  dated  November  13,  2003
(Exhibit  10.28  to  the  Registrant’s  Form  10-K  for  the  period  ended  December  31,  2003  and
incorporated by reference herein)

10.18 Lease  Agreement  dated  November  1,  2003  between  Ampersand  Aviation,  LLC  and  Deckers
Outdoor  Corporation  for  office  building  at  495-A  South  Fairview  Avenue,  Goleta,  California,
93117  (Exhibit  10.34  to  the  Registrant’s  Form  10-K  for  the  period  ended  December  31,  2003
and incorporated by reference herein)

62

Exhibit

10.19 Exclusive  Independent  Contractor  Representation  Agreement  between  Deckers  Outdoor
Corporation and BHPC Marketing, Inc. effective as of January 1, 2003 for representation of the
Teva  brand  (Exhibit  10.35  to  the  Registrant’s  Form  10-K  for  the  period  ended  December  31,
2003 and incorporated by reference herein)

10.20 Amendment Number Five to Amended and Restated Credit Agreement between the Company
and Comerica Bank- California dated as of February 28, 2005 (Exhibit 10.36 to the Registrant’s
Form 10-K for the period ended December 31,  2004 and incorporated by reference  herein)

10.21 Lease  Agreement  dated  September  15,  2004  between  Mission  Oaks  Associates,  LLC  and
Deckers  Outdoor  Corporation  for  distribution  center  at  3001  Mission  Oaks  Blvd.,  Camarillo,
CA  93012  (Exhibit  10.37  to  the  Registrant’s  Form  10-K  for  the  period  ended  December  31,
2004 and incorporated by reference herein)

10.22 First  Amendment  to  Lease  Agreement  between  Mission  Oaks  Associates,  LLC  and  Deckers
Outdoor Corporation for distribution center at 3001 Mission Oaks Blvd., Camarillo, CA 93012,
dated  December  1,  2004  (Exhibit  10.38  to  the  Registrant’s  Form  10-K  for  the  period  ended
December 31, 2004 and incorporated by reference herein)

#10.23 Employment  Agreement  between  Deckers  Outdoor  Corporation  and  Angel  R.  Martinez
(Exhibit  10.1  to  the  Registrant’s  Form  8-K  filed  on  March  17,  2005  and  incorporated  by
reference herein)

10.24 Amendment Number Six to Amended and Restated Revolving Credit Agreement between the
Company  and  Comerica  Bank-California  dated  as  of  June  14,  2005  (Exhibit  10.1  to  the
Registrant’s  Form  10-Q  for  the  period  ended  June  30,  2005  and  incorporated  by  reference
herein)

10.25 Amendment  Number  Seven  to  Amended  and  Restated  Revolving  Credit  Agreement  between
the  Company  and  Comerica  Bank  dated  as  of  September  6,  2005  (Exhibit  10.1  to  the
Registrant’s  Form  10-Q  for  the  period  ended  September  30,  2005  and  incorporated  by
reference herein)

#10.26 Employment agreement effective as of March 6, 2006 between Zohar Ziv and Deckers Outdoor
Corporation  (Exhibit  10.1  to  the  Registrant’s  Form  8-K  filed  on  March  10,  2006  and
incorporated by reference herein)

#10.27 Employment  agreement  effective  as  of  March  20,  2006  between  Peter  Worley  and  Deckers
Outdoor Corporation (Exhibit 10.1 to the Registrant’s Form 8-K filed on March 20, 2006 and
incorporated by reference herein)

#10.28 Employment  agreement  effective  as  of  January  1,  2006  between  Constance  X.  Rishwain  and
Deckers  Outdoor  Corporation  (Exhibit  10.2  to  the  Registrant’s  Form  8-K  filed  April  7,  2006
and incorporated by reference herein)

#10.29 Employment  agreement  effective  as  of  January  1,  2006  between  Colin  Clark  and  Deckers
Outdoor  Corporation  (Exhibit  10.1  to  the  Registrant’s  Form  8-K  filed  on  April  18,  2006  and
incorporated by reference herein)

10.30 Deckers Outdoor Corporation 2006 Equity Incentive Plan (incorporated herein by reference to
Appendix A to the Registrant’s Definitive Proxy Statement dated April 21, 2006 in connection
with its 2006 Annual Meeting of Stockholders)

10.31 Rule 10b5-1 Selling Plan dated August 2, 2006, between Douglas B. Otto Trust and RBC Dain
Rauscher  Inc.  (Exhibit  10.1  to  the  Registrant’s  Form  8-K  filed  on  August  8,  2006  and
incorporated by reference herein)

63

Exhibit

10.32 Rule  10b5-1  Selling  Plan  dated  August  2,  2006,  between  The  Ty  Dylan  Bard  Otto  Trust  and
RBC Dain Rauscher Inc. (Exhibit 10.2 to the Registrant’s Form 8-K filed on August 8, 2006 and
incorporated by reference herein)

10.33 Rule 10b5-1 Selling Plan dated August 2, 2006, between The Tiffany Jade Otto Trust and RBC
Dain  Rauscher  Inc.  (Exhibit  10.3  to  the  Registrant’s  Form  8-K  filed  on  August  8,  2006  and
incorporated by reference herein)

10.34 Amendment  Number  Eight  to  Amended  and  Restated  Credit  Agreement  between  Deckers
Outdoor Corporation and Comerica Bank dated as of September 5, 2006 (Exhibit 10.1 to the
Registrant’s Form 8-K filed on September 6, 2006  and incorporated  by reference herein)

10.35 First Amendment to Deckers Outdoor Corporation 2006 Equity Incentive Plan (incorporated
herein  by  reference  to  Appendix  A  to  the  Registrant’s  Definitive  Proxy  Statement  dated
April 9, 2007 in connection with its 2007 Annual Meeting of Stockholders)

#10.36 Form of Restricted Stock Unit Award Agreement (Level 1) Under 2006 Equity Incentive Plan
(Exhibit 10.2 to the Registrant’s Form 8-K filed on May 11, 2007 and incorporated by reference
herein)

#10.37 Form of Restricted Stock Unit Award Agreement (Level 2) Under 2006 Equity Incentive Plan
(Exhibit 10.3 to the Registrant’s Form 8-K filed on May 11, 2007 and incorporated by reference
herein)

#10.38 Form of Stock Appreciation Rights Award Agreement (Level 1) Under 2006 Equity Incentive
Plan  (Exhibit  10.4  to  the  Registrant’s  Form  8-K  filed  on  May  11,  2007  and  incorporated  by
reference herein)

#10.39 Form of Stock Appreciation Rights Award Agreement (Level 2) Under 2006 Equity Incentive
Plan  (Exhibit  10.5  to  the  Registrant’s  Form  8-K  filed  on  May  11,  2007  and  incorporated  by
reference herein)

10.40 Amendment  Number  Nine  to  Amended  and  Restated  Credit  Agreement,  dated  as  of  June  4,
2007,  among  Deckers  Outdoor  Corporation  and  Comerica  Bank  (Exhibit  10.1  to  the
Registrant’s Form 8-K filed on June 4, 2007 and incorporated by  reference herein)

#10.41 Amendment  dated  December  19,  2007  to  Senior  Executive  Employment  Agreement  between
Deckers Outdoor Corporation and Zohar Ziv (Exhibit 10.1 to the Registrant’s Form 8-K filed
on December 19, 2007 and incorporated by reference  herein)

#10.42 Form  of  Amendment  dated  February  28,  2008  to  Senior  Executive  Employment  Agreement
with  Deckers  Outdoor  Corporation  (Exhibit  10.1  to  the  Registrant’s  Form  8-K  filed  on
March 4, 2008 and incorporated by reference  herein)

#10.43

Senior  Executive  Employment  Agreement  dated  April  24,  2008  between  Deckers  Outdoor
Corporation  and  Thomas  R.  Hillebrandt  (Exhibit  10.1  to  the  Registrant’s  Form  8-K  filed  on
April 24, 2008 and incorporated by reference  herein)

#10.44 Form of Indemnification Agreement (Exhibit 10.1 to the Registrant’s Form 8-K filed on June 2,

2008 and incorporated by reference herein)

10.45 Waiver  and  Amendment  No.  10  dated  June  30,  2008  to  Amended  and  Restated  Credit
Agreement  between  Deckers  Outdoor  Corporation  and  Comerica  Bank  (Exhibit  10.1  to  the
Registrant’s Form 8-K filed on July 3, 2008 and  incorporated by reference herein)

64

Exhibit

#10.46 Form of Amendment dated August 6, 2008 to Senior Executive Employment Agreement with
Deckers Outdoor Corporation for Constance Rishwain, Colin Clark, Peter Worley and Thomas
Hillebrandt  (Exhibit  10.1  to  the  Registrant’s  Form  8-K  filed  on  August  11,  2008  and
incorporated by reference herein)

#10.47 Amendment dated August 6, 2008 to Senior Executive Employment Agreement with Deckers
Outdoor  Corporation  for  Angel  Martinez  (Exhibit  10.2  to  the  Registrant’s  Form  8-K  filed  on
August  11, 2008 and incorporated by reference herein)

#10.48 Amendment dated August 6, 2008 to Senior Executive Employment Agreement with Deckers
Outdoor  Corporation  for  Zohar  Ziv  (Exhibit  10.3  to  the  Registrant’s  Form  8-K  filed  on
August  11, 2008 and incorporated by reference herein)

*#10.49 Deckers Outdoor Corporation Deferred Stock Unit Compensation Plan, a Sub Plan under the
Deckers Outdoor Corporation 2006 Equity Incentive Plan, adopted by the Board of Directors
on December 12, 2008

14.1 Deckers Outdoor Corporation’s Code of Ethics for Senior Officers, as approved by the Board
of Directors on December 5, 2003. (Exhibit 14.1 to the Registrant’s Form 10-K for the period
ended December 31, 2003 and incorporated  by  reference herein)

21.1

*Subsidiaries of Registrant

23.1

*Consent of Independent Registered Public Accounting Firm

31.1

31.2

32.1

*Certification of the Chief Executive Officer pursuant to Rule 13A-14(a) under the Exchange
Act,  adopted pursuant to Section 302 of the Sarbanes-Oxley Act of  2002

*Certification  of  the  Chief  Financial  Officer  pursuant  to  Rule  13A-14(a)  under  the  Exchange
Act,  adopted pursuant to Section 302 of the Sarbanes-Oxley Act of  2002

*Certification  pursuant  to  18  U.S.C.  Section  1350,  adopted  pursuant  to  Section  906  of  the
Sarbanes-Oxley Act of 2002

*

Filed herewith.

+ Certain information in this Exhibit was omitted and filed separately with the Securities and Exchange
Commission pursuant to a confidential treatment request as  to  the  omitted portions of the Exhibit.

# Management contract or compensatory plan  or arrangement.

65

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the
Registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly
authorized.

SIGNATURES

DECKERS OUTDOOR CORPORATION
(Registrant)

/s/ ANGEL R. MARTINEZ

Angel R. Martinez
Chief Executive Officer

Date: March 2, 2009

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed
below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.

/s/ ANGEL R. MARTINEZ

Angel R. Martinez

Chairman of the Board,
President and Chief Executive Officer
(Principal Executive Officer)

March  2, 2009

/s/ THOMAS R. HILLEBRANDT

Thomas R. Hillebrandt

Chief Financial Officer
(Principal Financial and Accounting
Officer)

March  2, 2009

/s/ KARYN O. BARSA

Karyn O. Barsa

/s/ MAUREEN CONNERS

Maureen Conners

/s/ JOHN M.  GIBBONS

John M. Gibbons

/s/ REX A. LICKLIDER

Rex A. Licklider

/s/ RUTH M.  OWADES

Ruth M. Owades

Director

March 2, 2009

Director

March 2, 2009

Director

March 2, 2009

Director

March 2, 2009

Director

March 2, 2009

66

/s/ JOHN G. PERENCHIO

John G. Perenchio

/s/ TORE STEEN

Tore Steen

Director

March 2, 2009

Director

March 2, 2009

67

(This page has been left blank intentionally.)

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

INDEX TO CONSOLIDATED FINANCIAL  STATEMENTS
AND FINANCIAL STATEMENT SCHEDULE

Consolidated Financial Statements
Reports of Independent Registered Public  Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31,  2007 and 2008 . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations  for each of the  years  in the three-year period  ended

Page

F-2
F-4

December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-5

Consolidated Statements of Stockholders’ Equity and Comprehensive Income for each  of  the

years in the three-year period ended December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-6

Consolidated Statements of Cash Flows  for  each of the years in  the three-year  period ended

December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-7
F-8

Consolidated Financial Statement Schedule
Valuation and Qualifying Accounts for  each of the years in the  three-year period ended

December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-31

All other schedules are omitted because they are not applicable or the required information is shown

in the Company’s consolidated financial statements or  the related  notes thereto.

F-1

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Stockholders
Deckers Outdoor Corporation:

We  have  audited  the  accompanying  consolidated  financial  statements  of  Deckers  Outdoor
Corporation and subsidiaries (the Company) as listed in the accompanying index. In connection with our
audits  of  the  consolidated  financial  statements,  we  also  have  audited  the  related  consolidated  financial
statement  schedule  as  listed  in  the  accompanying  index.  These  consolidated  financial  statements  and
consolidated  financial  statement  schedule  are  the  responsibility  of  the  Company’s  management.  Our
responsibility  is  to  express  an  opinion  on  these  consolidated  financial  statements  and  the  consolidated
financial statement schedule based on  our  audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting
Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain
reasonable assurance about whether the financial statements are free of material misstatement. An audit
includes  examining,  on  a  test  basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial
statements. An audit also includes assessing the accounting principles used and significant estimates made
by  management,  as  well  as  evaluating  the  overall  financial  statement  presentation.  We  believe  that  our
audits provide a reasonable basis for our  opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material
respects, the financial position of the Company as of December 31, 2007 and 2008, and the results of their
operations and their cash flows for each of the years in the three-year period ended December 31, 2008, in
conformity  with  U.S.  generally  accepted  accounting  principles.  Also  in  our  opinion,  the  related
consolidated financial statement schedule, when considered in relation to the basic consolidated financial
statements taken as a whole, presents fairly, in all  material respects, the information set forth  therein.

As described in notes 1 and 6 to the consolidated financial statements, effective January 1, 2007, the
Company adopted the provisions of Financial Accounting Standards Board (FASB) Interpretation No. 48,
Accounting for Uncertainty in Income Taxes — an interpretation of SFAS No. 109. As described in note 1 to
the  consolidated  financial  statements,  effective  January 1,  2008,  the  Company  adopted  the  provisions  of
FASB  Statement  of  Financial  Accounting  Standards  No.157,  Fair  Value  Measurements,  for  fair  value
measurements  of  all  financial  assets  and  financial  liabilities  and  for  fair  value  measurements  of
non-financial items that are recognized or disclosed at fair value in the financial statements on a recurring
basis.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States), the Company’s internal control over financial reporting as of December 31, 2008,
based  on  criteria  established  in  Internal  Control  —  Integrated  Framework  issued  by  the  Committee  of
Sponsoring  Organizations  of  the  Treadway  Commission  (COSO),  and  our  report  dated  March  2,  2009
expressed  an  unqualified  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over  financial
reporting.

Los Angeles,  California
March 2, 2009

/s/ KPMG LLP

F-2

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Stockholders
Deckers Outdoor Corporation:

We have audited Deckers Outdoor Corporation and subsidiaries’ (the Company) internal control over
financial reporting as of December 31, 2008, based on criteria established in Internal Control — Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
The  Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial
reporting and for its assessment of the effectiveness of internal control over financial reporting, included in
the  accompanying  Management’s  Report  on  Internal  Control  over  Financial  Reporting  in  Item  9A.  Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on
our  audit.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting
Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain
reasonable assurance about whether effective internal control over financial reporting was maintained in
all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial
reporting,  assessing  the  risk  that  a  material  weakness  exists,  and  testing  and  evaluating  the  design  and
operating effectiveness of internal control based on the assessed risk. Our audit also includes performing
such other procedures as we considered necessary in the circumstances. We believe that our audit provides
a reasonable basis for our opinion.

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company’s  internal
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance
of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the
assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to
permit  preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,
and that receipts and expenditures of the company are being made only in accordance with authorizations
of management and directors of the company; and (3) provide reasonable assurance regarding prevention
or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have
a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

In  our  opinion,  the  Company  maintained,  in  all  material  respects,  effective  internal  control  over
financial reporting as of December 31, 2008, based on criteria established in Internal Control — Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States), the consolidated balance sheets of Deckers Outdoor Corporation and subsidiaries
as  of  December  31,  2007  and  2008,  and  the  related  consolidated  statements  of  operations,  stockholders’
equity  and  comprehensive  income,  and  cash  flows  for  each  of  the  years  in  the  three-year  period  ended
December  31,  2008,  and  the  related  consolidated  financial  statement  schedule,  and  our  report  dated
March  2,  2009  expressed  an  unqualified  opinion  on  those  consolidated  financial  statements  and
consolidated financial statement schedule.

Los Angeles,  California
March 2, 2009

/s/ KPMG LLP

F-3

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(amounts in thousands, except par value)

Current assets:

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts receivable, net of allowances of $8,355  and $10,706  in 2007  and
2008, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, at cost, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2007

2008

$ 54,525
250
113,567

$176,804
300
17,976

72,209
51,776
3,276
5,964

301,567
1,000
10,579
35,852
18,030
249
2,682
73

108,129
92,740
3,691
13,324

412,964
700
28,318
17,422
6,101
511
17,447
258

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$370,032

$483,721

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Trade accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued payroll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 36,221
12,170
5,459
17,544

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

71,394

Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and contingencies (note 8)
Minority interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

$ 42,960
14,996
12,676
24,577

95,209

3,847

413

Stockholders’ equity:

Common stock, $0.01 par value; authorized  20,000 shares; issued and

outstanding 13,004 and 13,089 shares  for 2007 and 2008, respectively . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . .

130
103,659
194,567
282

131
115,214
268,515
392

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

298,638

384,252

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

$370,032

$483,721

See accompanying notes to consolidated  financial statements.

F-4

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(amounts in thousands, except per share data)

Years Ended December 31,

2006

2007

2008

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$304,423
163,692

$448,929
241,458

$689,445
384,127

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . . . . . . . . . . . . .
Impairment loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

140,731
73,989
15,300

207,471
101,918
—

305,318
152,574
35,825

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

51,442

105,553

116,919

Other (income) expense, net:

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes and minority interest

. . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minority interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,432)
350
172

(1,910)

53,352
22,743
—

(4,855)
768
(399)

(4,486)

110,039
43,602
—

(3,190)
(142)
(251)

(3,583)

120,502
46,631
(77)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 30,609

$ 66,437

$ 73,948

Net income per share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

2.45
2.38

$
$

5.18
5.06

$
$

5.67
5.60

Weighted-average common shares:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,519
12,882

12,835
13,129

13,042
13,195

See accompanying notes to consolidated financial statements.

F-5

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

AND COMPREHENSIVE INCOME

(amounts in thousands)

Years Ended December 31, 2006, 2007 and  2008

Common Stock

Shares Amount

Additional
Paid-in
Capital

Accumulated
Other

Total

Retained Comprehensive Stockholders’ Comprehensive
Earnings

Income

Income

Equity

Balance at December 31, 2005 . . . . . . 12,432
Share-based compensation expense . . .
8
Stock issued under the employee stock
purchase plan . . . . . . . . . . . . . . .
Exercise of stock options . . . . . . . . .
Excess tax benefit attributable to stock
options . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . .
Foreign currency translation

8
140

—
—

adjustment . . . . . . . . . . . . . . . . .

Unrealized gain  on short-term

investments

. . . . . . . . . . . . . . . .

—

—

Total comprehensive income . . . . . .

$124
—

$ 76,788
2,079

$ 97,521
—

$ 207
—

$174,640
2,079

—
2

—
—

—

—

169
1,170

1,555
—

—

—

—
—

—
30,609

—

—

—

—
—

—
—

94

92

169
1,172

1,555
30,609

94

92

Balance at December 31, 2006 . . . . . . 12,588

126

81,761

128,130

393

210,410

Share-based compensation expense . . .
Exercise of stock options . . . . . . . . .
Excess tax benefit attributable to stock
options . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . .
Foreign currency translation

adjustment . . . . . . . . . . . . . . . . .

Unrealized loss on short-term

investments

. . . . . . . . . . . . . . . .

Total comprehensive income . . . . . .

10
406

—
—

—

—

—
4

—
—

—

—

6,554
2,274

—
—

13,070
—

—
66,437

—

—

—

—

—
—

—
—

92

(203)

Balance at December 31, 2007 . . . . . . 13,004

130

103,659

194,567

282

Share-based compensation expense . . .
Exercise of stock options . . . . . . . . .
Shares issued  upon vesting . . . . . . . .
Excess tax benefit attributable to stock
options . . . . . . . . . . . . . . . . . . .
Shares withheld for taxes . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . .
Foreign currency translation

adjustment . . . . . . . . . . . . . . . . .

Unrealized gain  on short-term

investments

. . . . . . . . . . . . . . . .

Total comprehensive income . . . . . .

11
36
38

—
—
—

—

—

1
—
—

—
—
—

—

—

10,192
404
—

2,989
(2,030)
—

—

—

—
—
—

—
—
73,948

—

—

—
—
—

—
—
—

(47)

157

6,554
2,278

13,070
66,437

92

(203)

298,638

10,193
404
—

2,989
(2,030)
73,948

(47)

157

Balance at December 31, 2008 . . . . . . 13,089

$131

$115,214

$268,515

$ 392

$384,252

See accompanying notes to consolidated financial statements.

F-6

$30,609

94

92

$30,795

$66,437

92

(203)

$66,326

$73,948

(47)

157

$74,058

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(amounts in thousands)

Years Ended December 31,

2006

2007

2008

Cash flows from operating activities:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile  net income  to  net cash  provided by  operating

$ 30,609

$ 66,437

$ 73,948

activities:
Depreciation, amortization and accretion . . . . . . . . . . . . . . . . . . . . . .
(Recovery of) provision for doubtful accounts, net . . . . . . . . . . . . . . . .
Write-down of inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of short-term investments . . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of property and equipment . . . . . . . . . . . . . . . . . . . .
Impairment loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minority interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:

Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,082
(1,013)
3,543
—
(8)
15,300
(2,827)
2,079
—

—
(8,875)
(2,544)
(835)
(2)
6,547
3,112
330
—

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . .

48,498

3,516
(113)
3,367
—
(14)
—
(3,933)
6,554
—

(1,250)
(22,525)
(22,768)
(674)
(19)
15,168
6,817
10,491
—

61,054

6,008
2,233
4,785
(4)
(13)
35,825
(22,125)
10,193
(77)

250
(38,153)
(45,749)
(415)
(185)
6,739
9,049
7,120
3,847

53,276

Cash flows from investing activities:

Purchases of short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sales of short-term investments . . . . . . . . . . . . . . . . . . .
Purchases of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sales of property and equipment . . . . . . . . . . . . . . . . . .
Acquisition of TSUBO, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(146,689)
84,644
(5,543)
42
—

(225,371)
176,135
(6,385)
54
—

(204,179)
299,049
(22,337)
119
(5,936)

Net cash (used in) provided by investing  activities . . . . . . . . . . . . .

(67,546)

(55,567)

66,716

Cash flows from financing activities:

Excess tax benefits from share-based compensation . . . . . . . . . . . . . . .
Cash received from issuances of common stock . . . . . . . . . . . . . . . . . .
Cash paid for shares withheld for taxes . . . . . . . . . . . . . . . . . . . . . . . .
Contribution from minority  interest holder  of consolidated entity . . . . . .

Net cash provided by financing activities . . . . . . . . . . . . . . . . . . . .

Effect of exchange rates on cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net change in cash and cash equivalents . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of  year . . . . . . . . . . . . . . . . . . . . .

1,280
1,341
—
—

2,621

(67)

(16,494)
50,749

12,562
2,278
—
—

14,840

(57)

20,270
34,255

2,900
404
(1,527)
490

2,267

20

122,279
54,525

Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . . . . . . . . .

$ 34,255

$ 54,525

$ 176,804

Supplemental disclosure of cash flow  information:

Cash paid during the year  for:

Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash investing activity:

$ 23,972
$

— $

$ 24,293
9

$ 58,741
563
$

Accruals for purchases of property and equipment . . . . . . . . . . . . . . . .

Non-cash financing activity:

Accruals for shares withheld for taxes . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

— $

— $

— $

— $

186

503

See accompanying notes to consolidated financial statements.

F-7

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(1) The Company and Summary of Significant  Accounting Policies

The Company and Basis of Presentation

The consolidated financial statements include the accounts of Deckers Outdoor Corporation and its
wholly-owned  subsidiaries  and  majority-owned  subsidiary  (collectively  referred  to  as  the  ‘‘Company’’).
Accordingly,  all  references  herein  to  ‘‘Deckers  Outdoor  Corporation’’  or  ‘‘Deckers’’  include  the
consolidated results of the Company and its subsidiaries. All intercompany balances and transactions have
been eliminated in consolidation.

In  July  2008,  the  Company  entered  into  a  joint  venture  agreement  with  an  affiliate  of  Stella
International  Holdings  Limited  (‘‘Stella  International’’)  for  the  opening  of  retail  stores  and  wholesale
distribution  for  the  UGG  brand  in  China.  Under  this  agreement,  the  Company  opened  its  first
UGG  Australia  concept  store  in  Beijing  in  November.  The  joint  venture  is  owned  51%  by  Deckers  and
49% by Stella International. The total initial investment in the joint venture was $1 million contributed by
both  parties  in  proportion  to  their  respective  ownership  in  the  joint  venture.  The  estimated  total
investment  by  Deckers  and  Stella  International,  including  contributed  capital  and  loans,  for  the  joint
venture is expected to be approximately $5 million. Stella International is also one of the Company’s major
manufacturers in China.

The  Company  builds  niche  products  into  global  lifestyle  brands  by  designing  and  marketing
innovative,  functional  and  fashion-oriented  footwear  and  accessories,  developed  for  both  high
performance outdoor activities and everyday casual lifestyle  use.

Inventories

Inventories, principally finished goods, are stated at the lower of cost (first-in, first-out) or market (net
realizable  value).  Market  values  are  determined  by  historical  experience  with  discounted  sales,  industry
trends  and the retail environment.

Revenue Recognition

The  Company  recognizes  revenue  when  products  are  shipped  and  the  customer  takes  title  and
assumes risk of loss, collection of relevant receivable is probable, persuasive evidence of an arrangement
exists,  and  the  sales  price  is  fixed  or  determinable.  Allowances  for  estimated  returns,  discounts,
chargebacks,  and  bad  debts  are  provided  for  when  related  revenue  is  recorded.  The  Company  presents
revenue net of taxes collected from customers and remitted  to  governmental authorities.

Accounting for Long-Lived Assets

In  accordance  with  Financial  Accounting  Standards  Board  (the  ‘‘FASB’’)  Statement  of  Financial
Accounting Standards (‘‘SFAS’’) No. 144, ‘‘Accounting for Impairment or Disposal of Long-Lived Assets’’
(‘‘SFAS  144’’),  long-lived  assets,  such  as  property  and  equipment,  and  purchased  intangibles  subject  to
amortization are reviewed for impairment whenever events or changes in circumstances indicate that the
carrying  amount  of  an  asset  may  not  be  recoverable.  Recoverability  of  assets  to  be  held  and  used  is
measured by a comparison of the carrying amount to estimated undiscounted future cash flows expected to
be generated by the asset. If the carrying amount exceeds the estimated future cash flows, an impairment
charge  is  recognized  for  the  amount  by  which  the  carrying  amount  exceeds  the  fair  value  of  the  asset.
Intangible assets subject to amortization are amortized over their respective estimated useful lives to their
estimated residual values. The Company uses the straight-line method for depreciation and amortization

F-8

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

of  long-lived  assets,  because  the  Company  cannot  reliably  determine  the  pattern  in  which  the  economic
benefits of the assets will be consumed.

Goodwill  and Other Intangible Assets

Intangible assets consist primarily of goodwill, trademarks, and distributor relationships arising from
the  application  of  purchase  accounting.  Intangible  assets  with  estimable  useful  lives  are  amortized  and
reviewed  for  impairment  in  accordance  with  SFAS  144. Goodwill  and  intangible  assets  with  indefinite
useful lives are not amortized, but are tested for impairment at least annually, as of December 31 of each
year, in accordance with SFAS No. 142, ‘‘Goodwill and Other Intangible Assets’’ (‘‘SFAS 142’’). The test
for impairment involves the use of estimates related to the fair values of the business operations with which
goodwill is associated and the fair values of the intangible  assets with  indefinite lives.

The  assessment  of  goodwill  impairment  involves  valuing  the  Company’s  reporting  units  that  carry
goodwill.  Currently,  the  Company’s  reporting  units  are  the  same  as  the  Company’s  operating  segments.
The  first  step  is  a  comparison  of  the  fair  value  of  the  reporting  unit  with  its  carrying  amount.  If  the  fair
value exceeds the carrying amount, the goodwill is not impaired. If the fair value of the reporting unit is
below the carrying amount, then a second step is performed to measure the amount of the impairment, if
any.

The  Company  also  evaluates  the  fair  values  of  other  intangible  assets  with  indefinite  useful  lives  in
relation to the carrying values. If the fair value of the indefinite life intangible exceeds its carrying amount,
no impairment charge will be recognized. If the fair value of the indefinite life intangible is less than the
carrying amount, the Company will record an impairment charge to write-down the intangible asset to its
fair value.

Determining fair value of goodwill and other intangible assets is highly subjective and requires the use
of  estimates  and  assumptions.  The  Company  uses  estimates  including  estimated  future  revenues,  royalty
rates,  discount  rates,  and  market  multiples,  among  others.  The  Company  also  considers  the  following
factors:

(cid:127) the assets’ ability to continue to generate income from operations and positive cash flow in future

periods;

(cid:127) any changes in legal ownership of rights  to  the assets;

(cid:127) changes  in  consumer  demand  or  acceptance  of  the  related  brand  names,  products  or  features

associated with the assets; and

(cid:127) other considerations that could affect fair  value or  otherwise  indicate potential  impairment.

In  addition,  facts  and  circumstances  could  change,  including  further  deterioration  of  general
economic conditions or the retail environment, customers reducing orders in response to such conditions
and increased competition. These or other factors could result in changes to the calculation of fair value
which could result in further impairment of the Company’s remaining goodwill and other intangible assets.
Changes in any one or more of these estimates and assumptions could produce different financial results.

Depreciation and Amortization

Depreciation  of  property  and  equipment  is  calculated  using  the  straight-line  method  based  on
estimated  useful  lives  ranging  from  two  to  seven  years.  Leasehold  improvements  are  amortized  on  the
straight-line basis over their estimated  economic useful  lives or the  lease term, whichever is shorter.

F-9

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

Fair Value of Financial Instruments

The fair values of the Company’s cash and cash equivalents, restricted cash, trade accounts receivable,
prepaid  expenses  and  other  current  assets,  trade  accounts  payable,  accrued  expenses,  and  income  taxes
payable  approximate  the  carrying  values  due  to  the  relatively  short  maturities  of  these  instruments.  The
fair values of the Company’s long-term liabilities, if recalculated based on current interest rates, would not
significantly differ from the recorded amounts.

Stock Compensation

The  Company  accounts  for  share-based  compensation  in  accordance  with  SFAS  123  (revised  2004),
‘‘Share-Based Payment’’ (SFAS 123R). Under the fair value recognition provisions of SFAS 123R, share-
based compensation cost is measured at the grant date based on the value of the award and is expensed
ratably over the vesting period. Determining the fair value of share-based awards at the grant date requires
judgment, including estimating the percentage of awards that will be forfeited, stock volatility, the expected
life of the award, and other inputs. If actual forfeitures differ significantly from the estimates, share-based
compensation expense and the Company’s results of operations could be materially impacted.

Use of Estimates

Management  of  the  Company  has  made  a  number  of  estimates  and  assumptions  relating  to  the
reporting of assets, liabilities, net sales, and expenses and the disclosure of contingent assets and liabilities
to  prepare  these  consolidated  financial  statements  in  conformity  with  accounting  principles  generally
accepted  in  the  U.S.  Significant  areas  requiring  the  use  of  management  estimates  relate  to  inventory
reserves,  allowances  for  bad  debts,  returns,  chargebacks  and  discounts,  share-based  compensation,
impairment assessments and charges, recoverability of deferred tax assets, depreciation and amortization,
asset  retirement  obligations,  income  tax  and  litigation  contingency  reserves,  fair  value  of  financial
instruments, fair value of acquired intangibles, assets and liabilities. Actual results could differ materially
from these estimates.

Research and Development Costs

In accordance with SFAS No. 2, ‘‘Accounting for Research and Development Costs,’’ all research and
development  costs  are  expensed  as  incurred.  Such  costs  amounted  to  $2,506,  $2,916  and  $5,619  in  2006,
2007  and  2008,  respectively,  and  are  included  in  selling,  general  and  administrative  expenses  in  the
consolidated  statements  of  operations.

Advertising, Marketing, and Promotion  Costs

Advertising  production  costs  are  expensed  the  first  time  the  advertisement  is  run.  All  other  costs  of
advertising, marketing and promotion are expensed as incurred. These expenses charged to operations for
the years ended 2006, 2007 and 2008 were $17,315, $17,035 and $24,866, respectively. Included in prepaid
and other current assets at December 31, 2007 and 2008 were $1,005 and $1,475, respectively, related to
prepaid  advertising,  marketing,  and  promotion  expenses  for  programs  to  take  place  after  December  31,
2007 and 2008, respectively.

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities
are recognized for the future tax consequences attributable to temporary differences between the financial
statement  carrying  amounts  of  existing  assets  and  liabilities  and  their  respective  tax  bases.  Deferred  tax

F-10

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years
in which those temporary differences are expected to be recovered or settled. The effect on deferred taxes
of a change in tax rates is recognized in  income in  the period that includes the enactment date.

Beginning with the adoption of FASB Interpretation No. 48 (‘‘FIN 48’’), ‘‘Accounting for Uncertainty
in Income Taxes — an interpretation of SFAS No. 109,’’ as of January 1, 2007, the Company recognizes the
effect  of  income  tax  positions  only  if  those  positions  are  more  likely  than  not  of  being  sustained.
Recognized  income  tax  positions  are  measured  at  the  largest  amount  that  is  greater  than  50%  likely  of
being realized. Changes in recognition or measurement are reflected in the period in which the change in
judgment  occurs.  Prior  to  the  adoption  of  FIN  48,  the  Company  recognized  the  effect  of  income  tax
positions only if such positions were probable of being sustained.

Net Income per Share

Basic  net  income  per  share  represents  net  income  divided  by  the  weighted-average  number  of
common shares outstanding for the period. Diluted net income per share represents net income divided by
the weighted-average number of shares outstanding, including the dilutive impact of potential issuances of
common  stock.  For  the  years  ended  December  31,  2006,  2007,  and  2008,  the  difference  between  the
weighted-average number of basic and diluted common shares resulted from the dilutive impact of options
to purchase common stock and nonvested  stock units (‘‘NSUs’’).

The reconciliations of basic to diluted weighted-average common shares are as follows:

Year Ended December 31,

2006

2007

2008

Weighted-average shares used in basic

computation . . . . . . . . . . . . . . . . . . . . . . .
Dilutive effect of stock options and NSUs . . .

12,519,000
363,000

12,835,000
294,000

13,042,000
153,000

Weighted-average shares used for diluted

computation . . . . . . . . . . . . . . . . . . . . . . .

12,882,000

13,129,000

13,195,000

All options outstanding as of December 31, 2006, 2007, and 2008 were included in the computation of

diluted income per share for 2006, 2007,  and 2008,  respectively.

The  Company  excluded  76,000,  zero,  and  5,000  contingently  issuable  shares  of  common  stock
underlying  its  NSUs  from  the  diluted  income  per  share  computation  for  the  years  ended  December  31,
2006, 2007, and 2008, respectively. The Company excluded all of its stock appreciation rights (‘‘SARs’’) and
restricted  stock  units  (‘‘RSUs’’)  from  the  diluted  income  per  share  computations  for  the  years  ended
December  31,  2006,  2007  and  2008.  The  shares  were  excluded  because  the  necessary  conditions  had  not
been satisfied for the shares to be issuable based on the Company’s performance through December 31,
2006, 2007 and 2008, respectively.

Foreign Currency Translation

The  Company  considers  the  U.S.  dollar  as  its  functional  currency.  Gains  and  losses  that  arise  from
exchange  rate  fluctuations  on  sales  and  purchase  transactions  denominated  in  a  currency  other  than  the
functional currency are included in the results  of  operations as incurred.

F-11

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

Comprehensive Income

Comprehensive income is the total of net earnings and all other non-owner changes in equity. Except
for net income, foreign currency translation adjustments, and unrealized gains and losses on available for
sale investments, the Company does not have any transactions and other economic events that qualify as
comprehensive income as defined under SFAS No. 130, ‘‘Reporting Comprehensive Income.’’

Business Segment Reporting

Management of the Company has determined its reportable segments as defined under SFAS No. 131,
‘‘Disclosures  about  Segments  of  an  Enterprise  and  Related  Information’’  are  its  strategic  business  units.
The  six  reportable  segments  are  the  UGG(cid:1),  Teva(cid:1),  Simple(cid:1)  and  TSUBO(cid:1)  wholesale  divisions,  the
eCommerce  business  and  the  retail  store  business.  The  Company  performs  an  annual  analysis  of  its
reportable  segments  under  SFAS  No.  131.  Information  related  to  the  Company’s  business  segments  is
summarized in note 9.

Cash Equivalents

The Company considers all highly liquid investments with original maturities of three months or less

to be cash equivalents.

Short-term Investments

Short-term  investments  are  classified  as  available  for  sale  under  the  provisions  of  SFAS  No.  115,
‘‘Accounting  for  Certain  Investments  in  Debt  and  Equity  Securities.’’  Accordingly,  the  short-term
investments  are  reported  at  fair  value,  with  any  unrealized  gains  and  losses  included  as  a  separate
component  of  stockholders’  equity.  Interest  and  dividends  are  included  in  interest  income  in  the
consolidated  statements  of  operations.  Securities  with  original  maturities  of  three  months  or  less  are
classified  as  cash  equivalents.  Those  that  mature  over  three  months  from  their  original  date  and  in  less
than  one  year  are  classified  as  short-term  investments,  as  the  funds  are  used  for  working  capital
requirements. The fair values of the Company’s short-term investments are shown in the table below. The
Company adopted SFAS No. 157 (‘‘SFAS 157’’), ‘‘Fair Value Measurements’’ effective January 1, 2008. The
fair  value  for  each  of  the  assets  in  the  table  below,  as  of  December  31,  2008,  was  determined  based  on
quoted  prices  in  active  markets  for  identical  assets,  categorized  as  Level  1  inputs  under  SFAS  157.  The
Company has determined that the decline in fair values are temporary, and therefore the unrealized losses
have not been included in the consolidated statements of operations.

December 31, 2007

December 31, 2008

Certificates of deposit . . . . . . . . . . . .
Government and agency securities . . .
Corporate bonds . . . . . . . . . . . . . . . .
Variable rate demand notes . . . . . . . .
. . . . . .
Auction rate securities/DRDs

$

Cost

6,998
3,992
33,558
47,830
21,300

Unrealized
(Losses)
Gains

$ (21)
8
(98)
—
—

$

Fair
Value

6,977
4,000
33,460
47,830
21,300

Cost

$ —
17,930
—
—
—

Total . . . . . . . . . . . . . . . . . . . . . . .

$113,678

$(111)

$113,567

$17,930

Unrealized
Gains

Fair
Value

$—
46
—
—
—

$46

$ —
17,976
—
—
—

$17,976

F-12

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

Reclassifications

Certain  reclassifications  have  been  made  to  the  2006  and  2007  amounts  to  conform  to  the  2008

presentation.

New Accounting Standards

On January 1, 2008, the Company adopted the provisions of SFAS 157 for fair value measurements of
financial  assets  and  financial  liabilities  and  for  fair  value  measurements  of  nonfinancial  items  that  are
recognized or disclosed at fair value in the financial statements on a recurring basis. SFAS 157 standardizes
the  definition  and  approaches  for  fair  value  measurements  of  financial  instruments  for  those  standards
which already permit or require the use of fair value. It does not require any new fair value measurements.
SFAS  157  defines  a  hierarchy  for  valuation  techniques  and  also  requires  additional  disclosures.  The
adoption  of  this  Statement  did  not  have  a  material  effect  on  the  Company’s  consolidated  financial
statements. FASB Staff Position (‘‘FSP’’) FAS 157-2, ‘‘Effective Date of FASB Statement No. 157’’ delays
the effective date of SFAS 157 only as it relates to fair value measurement requirements for nonfinancial
assets and liabilities that are not measured at fair value on a recurring basis to fiscal years beginning after
November  15,  2008.  In  accordance  with  FSP  FAS  157-2,  the  Company  has  not  applied  SFAS  157  to  its
nonfinancial  assets  and  liabilities,  mainly  intangible  assets  and  property  and  equipment.  On  January 1,
2009,  the  Company  will  be  required  to  apply  the  provisions  of  SFAS 157  to  fair  value  measurements  of
nonfinancial assets and nonfinancial liabilities that are recognized or disclosed at fair value in the financial
statements  on  a  nonrecurring  basis.  The  Company  is  in  the  process  of  evaluating  the  impact,  if  any,  of
applying these provisions on its financial  statements.

In  February  2007,  the  FASB  issued  Statement  No.  159  (‘‘SFAS  159’’),  ‘‘The  Fair  Value  Option  for
Financial  Assets  and  Financial  Liabilities  —  Including  an  amendment  of  FASB  Statement  No.  115.’’
SFAS 159 provides companies the option to measure many financial instruments and certain other items at
fair value. This provides companies the opportunity to mitigate volatility in earnings caused by measuring
instruments  differently  without  complex  hedge  accounting  provisions.  SFAS  159  was  effective  for  the
Company beginning January 1, 2008. The adoption of this statement did not have a material effect on the
Company’s consolidated financial statements.

In  December  2007,  the  FASB  issued  Statement  No.  141  (revised  2007)  (‘‘SFAS  141R’’),  ‘‘Business
Combinations.’’ The objective of SFAS 141R is to improve the relevance, representational faithfulness, and
comparability of the information that a reporting entity provides in its financial reports about a business
combination  and  its  effects.  SFAS  141R  requires  that  all  business  combinations  be  accounted  for  by
applying  the  acquisition  method  (previously  referred  to  as  the  purchase  method),  and  most  identifiable
assets, liabilities, noncontrolling interests, and goodwill acquired in business combinations to be recorded
at  ‘‘full  fair  value.’’  SFAS  141R  also  broadens  the  definition  of  a  business  and  changes  the  treatment  of
direct  acquisition-related  costs  from  being  included  in  the  purchase  price  to  instead  being  generally
expensed if they are not costs associated with issuing debt or equity securities. SFAS 141R is effective for
the  Company  beginning  January  1,  2009,  and  will  be  applied  prospectively  to  any  new  business
combinations.

In  December  2007,  the  FASB  issued  Statement  No.  160  (‘‘SFAS  160’’),  ‘‘Noncontrolling  Interests  in
Consolidated  Financial  Statements  —  an  amendment  of  ARB  No.  51.’’  The  objective  of  SFAS  160  is  to
improve the relevance, comparability, and transparency of the financial information that a reporting entity
provides  in  its  consolidated  financial  statements  by  establishing  accounting  and  reporting  standards  for
noncontrolling interests in a subsidiary and for the deconsolidation of a subsidiary. SFAS 160 specifies that
noncontrolling  interests  (referred  to  as  minority  interests  prior  to  SFAS  160)  be  reported  as  a  separate

F-13

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

component of equity, not as a liability or other item outside of equity, which changes the accounting for
transactions  with  noncontrolling  interest  holders.  SFAS  160  is  effective  for  the  Company  beginning
January 1, 2009, and will be applied prospectively to all noncontrolling interests, including the Company’s
current minority interest and any others  that  arise before that  date.

In  March  2008,  the  FASB  issued  Statement  No.  161  (‘‘SFAS  161’’),  ‘‘Disclosures  about  Derivative
Instruments  and  Hedging  Activities  —  an  amendment  of  FASB  Statement  No.  133.’’  The  objective  of
SFAS 161 is to improve the transparency of financial reporting by requiring additional disclosures about an
entity’s derivative and hedging activities. This Statement is effective for the Company beginning January 1,
2009,  with  early  application  encouraged.  This  Statement  encourages,  but  does  not  require,  comparative
disclosures for earlier periods at initial adoption. The Company will apply this Statement prospectively to
any new derivative and hedging activities  entered into on  or after the  effective date.

In  May  2008,  the  FASB  issued  Statement  No.  162  (‘‘SFAS  162’’),  ‘‘The  Hierarchy  of  Generally
Accepted  Accounting  Principles.’’  The  objective  of  SFAS  162  is  to  identify  the  sources  of  generally
accepted  accounting  principles  (‘‘GAAP’’)  and  provide  a  framework,  or  hierarchy,  for  selecting  the
principles  to  be  used  in  preparing  U.S.  GAAP  financial  statements  for  nongovernmental  entities.  This
Statement was effective November 15, 2008. The adoption of this Statement did not have a material impact
on the Company’s consolidated financial statements.

In October 2008, the FASB issued FASB Staff Position (‘‘FSP’’) No. FAS 157-3, ‘‘Determining the Fair
Value  of  a  Financial  Asset  When  the  Market  for  That  Asset  Is  Not  Active.’’  This  FSP  clarifies  the
application  of  SFAS  157  in  an  inactive  market  and  illustrates  how  an  entity  would  determine  fair  value
when the market for a financial asset is not active. The FSP was effective immediately and applies to prior
periods for which financial statements have not been issued, including interim or annual periods ending on
or before September 30, 2008. The adoption of this FSP did not have a material effect on the Company’s
consolidated financial statements.

(2) Restricted Cash

In  January  2007,  the  Company  entered  into  an  escrow  agreement  by  and  among  Deckers  Outdoor
Corporation, MacGillivray Freeman Films, Inc., and Comerica Bank. The escrow agreement was initiated
in conjunction with the Company’s purchase obligation with a movie production company for advertising
services. As a result of the agreement, during the year ended December 31, 2008, the Company paid $250
of  the  purchase  obligation  and  the  Company  had  $1,000  of  restricted  cash  related  to  this  obligation
remaining as of December 31, 2008. Film production was completed and the movie was released in March
2008. Accordingly, the Company recorded the full $1,250 obligation as advertising expense during the first
quarter of 2008. Of the total restricted cash related to this purchase obligation, $300 is short-term and is
included as a current asset, and the remaining $700 is long-term and is included as a noncurrent asset in
the  Company’s  consolidated  balance  sheet  at  December  31,  2008.  The  escrow  agreement  contains  a
disbursement  schedule  according  to  when  the  remaining  funds  will  be  disbursed  to  the  production
company, which is as follows:

January 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
January 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
January 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
January 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 300
300
200
200

$1,000

F-14

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(3) Retirement Plan

Effective August 1, 1992, the Company established a 401(k) defined contribution plan. Substantially
all employees are eligible to participate in the plan through tax-deferred contributions. Effective January 1,
2007, the Company matches 50% of an employee’s contribution up to the greater of $2.4 or 6% of their
eligible  compensation  per  year.  Prior  to  January  1,  2007,  the  Company  matched  50%  of  an  employee’s
contribution up to $2.4 per year. Matching contributions totaled $148, $368, and $517 during 2006, 2007,
and 2008, respectively. In addition, the Company may also make discretionary profit sharing contributions
to  the  plan.  However,  the  Company  did  not  make  any  profit  sharing  contributions  for  the  years  ended
December 31, 2006, 2007 or 2008.

(4) Property and Equipment

Property and equipment is summarized as follows:

Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less accumulated depreciation and amortization . . . . . . . . . . . .

December 31,

2007

2008

$11,789
2,465
7,042
1,000

22,296
11,717

$23,760
4,552
16,705
—

45,017
16,699

Net property and equipment . . . . . . . . . . . . . . . . . . . . . . . . .

$10,579

$28,318

(5) Notes Payable and Long-Term Debt

The Company’s revolving credit facility with Comerica Bank (the ‘‘Facility’’) provides for a maximum
availability  of  $20,000.  Up  to  $10,000  of  borrowings  may  be  in  the  form  of  letters  of  credit.  The  Facility
bears interest at the lender’s prime rate (3.25% at December 31, 2008) or, at the Company’s option, at the
London Interbank Offered Rate, or LIBOR, (0.44% at December 31, 2008) plus 1.0% to 2.5%, depending
on the ratio of liabilities to earnings before interest, taxes, depreciation and amortization, and is secured by
substantially  all  assets.  The  Facility  includes  annual  commitment  fees  of  $60  per  year  and  expires  on
June 1, 2010. At December 31, 2008, the Company had no outstanding borrowings under the Facility and
outstanding  letters  of  credit  aggregated  $154.  As  a  result,  $19,846  was  available  under  the  Facility  at
December 31, 2008.

The  agreements  underlying  the  Facility  contain  certain  financial  covenants,  currently  including  a
limitation on aggregate annual lease payments of $15,000, a quick ratio requirement of at least 0.90:1.00, a
minimum profitability requirement of $1,000 per fiscal quarter, a limitation on annual consolidated capital
expenditures of $28,000, a minimum tangible net worth requirement of $37,000 commencing with the fiscal
year  ended  December  31,  2004  plus  75%  of  consolidated  net  profit  on  a  cumulative  basis,  and  a
requirement that the Company’s consolidated total liabilities to consolidated effective tangible net worth
ratio  be  greater  than  1.50:1.00.  The  agreements  also  contain  a  prohibition  on  the  payment  of  dividends.
Due to the Teva impairment and resulting loss from operations in the second quarter of 2008 (see note 11,
Goodwill and Other Intangible Assets), the Company was in default because it had less than $1,000 of net
income for the three months ended June 30, 2008. The Company and Comerica Bank agreed to execute a
waiver  through  June 30,  2008  of  this  technical  default.  At  December  31,  2008,  the  Company  was  in
compliance with all covenants.

F-15

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(6) Income Taxes

Components of income taxes are as follows:

Federal

State

Foreign

Total

2006:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 21,239
(2,583)

$ 4,610
(524)

$ (279) $ 25,570
(2,827)

280

$ 18,656

$ 4,086

$

1

$ 22,743

2007:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 36,493
(2,695)

$ 9,207
(630)

$1,835
(608)

$ 47,535
(3,933)

$ 33,798

$ 8,577

$1,227

$ 43,602

2008:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 55,505
(18,129)

$12,426
(3,768)

$ 825
(228)

$ 68,756
(22,125)

$ 37,376

$ 8,658

$ 597

$ 46,631

Foreign  (loss)  income  before  income  taxes  was  ($3,283),  $7,248  and  $7,155  during  the  years  ended

December 31, 2006, 2007 and 2008, respectively.

Actual income taxes differed from that obtained by applying the statutory federal income tax rate to

income before income taxes as follows:

Computed ‘‘expected’’ income taxes . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of federal income tax  benefit
. . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$18,835
3,255
653

$38,526
5,908
(832)

$42,212
5,904
(1,485)

$22,743

$43,602

$46,631

Years Ended December 31

2006

2007

2008

F-16

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

The tax effects of temporary differences that give rise to significant portions of deferred tax assets and

deferred tax liabilities at December 31, 2007 and 2008  are presented  below:

2007

2008

Deferred tax assets (liabilities), current:

Uniform capitalization adjustment to inventory . . . . . . . . . . . . . . . . . . .
Bad debt and other reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,848
3,916
1,911
(1,711)

$ 3,937
7,879
2,641
(1,133)

Total deferred tax assets, current

. . . . . . . . . . . . . . . . . . . . . . . . . . .

5,964

13,324

Deferred tax assets (liabilities), noncurrent:

Amortization  and  impairment  of  intangible  assets . . . . . . . . . . . . . . . . .
Depreciation of property and equipment . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,718)
1,152
3,248
—

9,340
1,463
6,453
191

Total deferred tax assets, noncurrent . . . . . . . . . . . . . . . . . . . . . . . . .

2,682

17,447

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 8,646

$30,771

In  order  to  fully  realize  the  deferred  tax  assets,  the  Company  will  need  to  generate  future  taxable
income of approximately $79,116. The deferred tax assets are primarily related to the Company’s domestic
operations. Domestic taxable income for the years ended December 31, 2007 and 2008 was approximately
$72,121 and $151,041, respectively. Based upon the level of historical taxable income and projections for
future  taxable  income  over  the  periods  in  which  the  deferred  tax  assets  are  deductible,  management
believes  it  is  more  likely  than  not  that  the  results  of  future  operations  will  generate  sufficient  taxable
income to realize the net deferred tax assets and, accordingly, no valuation allowance has been recorded in
2007 or 2008.

As  of  December  31,  2008,  withholding  and  U.S.  taxes  have  not  been  provided  on  approximately
$19,826  of  unremitted  earnings  of  non-U.S.  subsidiaries  because  the  Company  has  currently  reinvested
these  earnings  permanently  in  such  operations.  Such  earnings  would  become  taxable  upon  the  sale  or
liquidation of these subsidiaries or upon  remittance of dividends.

In  July  2006,  the  FASB  issued  FIN  48,  which  prescribes  a  recognition  threshold  and  measurement
process for recording in the financial statements uncertain tax positions taken or expected to be taken in a
tax  return.  When  tax  returns  are  filed,  it  is  highly  certain  that  some  positions  taken  would  be  sustained
upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the
position  taken  or  the  amount  of  the  position  that  would  be  ultimately  sustained.  The  benefit  of  a  tax
position  is  recognized  in  the  financial  statements  in  the  period  during  which,  based  on  all  available
evidence,  management  believes  it  is  more  likely  than  not  that  the  position  will  be  sustained  upon
examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not
offset  or  aggregated  with  other  positions.  Tax  positions  that  meet  the  more  likely  than  not  recognition
threshold are measured as the largest amount of tax benefit that is more than 50% likely of being realized
upon  settlement  with  the  applicable  taxing  authority.  The  portion  of  the  benefits  associated  with  tax
positions  taken  that  exceeds  the  amount  measured  as  described  above  is  reflected  as  a  liability  for
unrecognized  tax  benefits  in  the  accompanying  consolidated  balance  sheets  along  with  any  associated
interest and penalties that would be  payable to the  taxing  authorities upon  examination.

F-17

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

FIN 48 also provides guidance on the derecognition, classification, accounting in interim periods, and
disclosure  requirements  for  uncertain  tax  positions.  The  provisions  of  FIN  48  were  effective  for  the
Company as of January 1, 2007, and there was no cumulative effect of adopting FIN 48. A reconciliation of
the beginning and ending amount of total  unrecognized tax benefits is as  follows:

Balance at December 31, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross increase related to current  year tax positions . . . . . . . . . . . . . . . . . .
Lapse of statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,588
532
(316)
(1,535)

Balance at December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,269

The amount of unrecognized tax benefits that, if recognized, would affect the effective tax rate as of
December  31,  2007  and  2008  was  $1,869  and  $2,085,  respectively.  Also,  included  in  the  balance  of
unrecognized  tax  benefits  at  December  31,  2008  is  $184  that,  if  recognized,  would  be  recorded  as  an
adjustment  to  deferred  income  taxes.  Since  the  adoption  of  FIN  48,  the  Company  has  accounted  for
interest  and  penalties  generated  by  income  tax  contingencies  as  interest  expense  in  the  consolidated
statements of operations. For the years ended December 31, 2007 and 2008, $256 and $236, respectively, of
interest  generated  by  income  tax  contingencies  has  been  recognized  in  the  consolidated  statements  of
operations. As of December 31, 2007 and 2008, $449 and $234, respectively, of interest has been accrued in
the consolidated balance sheets.

The  Company  files  income  tax  returns  in  the  U.S.  federal  jurisdiction  and  various  state,  local  and
foreign jurisdictions. With few exceptions, the Company is no longer subject to U.S. federal, state, local or
non-U.S. income tax examinations by tax authorities for years before 2004. The Internal Revenue Service
(‘‘IRS’’) commenced an examination of the Company’s U.S. income tax return for the year 2004 in the first
quarter  of  2007  and  completed  the  audit  during  the  second  quarter  of  2008.  The  IRS  proposed  an
immaterial adjustment that did not result in a change to the Company’s effective tax rate. The adjustment
was  limited  to  the  particular  tax  position  taken  in  2004.  However,  that  same  position  was  taken  in
subsequent years. Accordingly, as of December 31, 2008, the Company has accounted for such subsequent
positions under FIN 48. Subsequent to December 31, 2008, the IRS selected the Company’s U.S. federal
income tax return for the year ended December 31, 2007 for examination. The Company does not know
the timing of completion of the examination and if the examination will result in a material affect to the
Company’s  financial  statements.  It  is  reasonably  possible  that  the  Company’s  unrecognized  tax  benefit
could change, however, the Company does not expect any  change  to  be  material.

(7) Stockholders’ Equity

In  August  1995,  the  Company  adopted  the  1995  Employee  Stock  Purchase  Plan  (the  ‘‘ESPP’’).  The
ESPP  was  intended  to  qualify  as  an  Employee  Stock  Purchase  Plan  under  Section  423  of  the  Internal
Revenue Code. Under the terms of the ESPP, as amended, 300,000 shares of common stock were reserved
for  issuance  to  employees  who  had  been  employed  by  the  Company  for  at  least  six  months.  The  ESPP
provided  for  employees  to  purchase  the  Company’s  common  stock  at  a  discount  below  market  value,  as
defined by the ESPP. The ESPP was terminated in September 2006, and no new shares have been issued
under the ESPP after that date.

In  May  2006,  the  Company  adopted  the  2006  Equity  Incentive  Plan,  which  was  amended  by
Amendment  No.  1  dated  May  9,  2007  (as  amended,  the  ‘‘2006  Plan’’).  The  primary  purpose  of  the  2006
Plan is to encourage ownership in the Company by key personnel, whose long-term service is considered
essential  to  the  Company’s  continued  progress.  The  2006  Plan  provides  for  2,000,000  shares  of  the

F-18

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

Company’s  common  stock  that  are  reserved  for  issuance  to  employees,  directors,  or  consultants.  The
maximum  aggregate  number  of  shares  that  may  be  issued  under  the  2006  Plan  through  the  exercise  of
incentive stock options is 1,500,000. The 2006 Plan supersedes the Company’s 1993 Stock Incentive Plan,
as amended (the ‘‘1993 Plan’’), which was subsequently terminated for  new  grants.

The Company generally grants NSUs annually to key personnel. The NSUs granted pursuant to the
1993  Plan  and  the  2006  Plan  entitle  the  employee  recipients  to  receive  shares  of  common  stock  in  the
Company,  which  generally  vest  in  quarterly  increments  between  the  third  and  fourth  anniversary  of  the
grant.  Many  of  these  awards  include  vesting  that  is  also  subject  to  achievement  of  certain  performance
targets.

In  May  2007,  the  Company’s  Board  of  Directors,  upon  recommendation  of  its  Compensation
Committee,  adopted  two  new  types  of  long-term  incentive  award  agreements  under  the  2006  Plan  for
issuance  to  the  Company’s  current  and  future  executive  officers.  The  new  award  types  consist  of  SAR
awards  and  RSU  awards.  These  awards  vest  subject  to  certain  long-term  performance  objectives  and
certain long-term service conditions. Provided that these conditions are met, one-half of the SAR and RSU
awards  vest  80%  on  December  31,  2010  and  20%  on  December  31,  2011,  and  one-half  of  the  SAR  and
RSU  awards  vest  80%  on  December  31,  2015  and  20%  on  December  31,  2016.  In  accordance  with
SFAS 123R, the Company recognizes expense only for those awards that management deems probable of
achieving the performance and service objectives. Prior to the beginning of the three month period ended
September 30, 2008, the Company did not believe that the achievement of the performance objectives for
the SAR and RSU awards with final vesting dates of December 31, 2016 was probable, and therefore the
Company had not recognized compensation expense for those awards. However, as of September 30, 2008,
the  Company  determined  that  the  achievement  of  the  performance  objectives  for  those  awards  was
probable  based  on  updated  projections  of  future  sales  and  diluted  earnings  per  share.  As  a  result,  the
Company  began  recording  compensation  expense  for  those  awards  during  the  three  months  ended
September  30,  2008  with  an  adjustment  of  $1,531  recorded  to  recognize  the  cumulative  to  date
compensation expense for those awards.

On a quarterly basis, the Company generally grants fully-vested shares of its common stock to each of

its  outside directors. The fair value of  such  shares is expensed on the date of issuance.

The table below summarizes stock compensation amounts recognized in the consolidated statements

of operations:

Year Ended December 31,

2006

2007

2008

Compensation expense recorded for:

ESPP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SARs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
RSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Directors’ shares . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 119
383
1,195
—
—
382

$ — $ —
—
4,344
3,856
723
1,270

512
3,482
1,375
290
895

Total compensation expense . . . . . . . . . . . . . . . . . .
Income tax benefit recognized . . . . . . . . . . . . . . . . . . .

2,079
(867)

6,554
(2,677)

10,193
(4,154)

Net compensation expense . . . . . . . . . . . . . . . . . . . . . .

$1,212

$ 3,877

$ 6,039

F-19

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

In the fourth quarter of 2007, one employee’s status changed to nonemployee causing a modification
of the awards resulting in recognition of the compensation expense equal to the fair value of the award at
the  date  of  the  modification  for  3,000  unvested  stock  options  and  10,000  nonvested  stock  units.
Accordingly,  the  Company  recognized  $235  and  $1,184  of  compensation  expense  in  2007  for  these  stock
options  and  NSUs,  respectively.  Under  the  terms  of  the  agreement,  the  vesting  provisions  remained
unchanged.

The  table  below  summarizes  the  total  remaining  unrecognized  compensation  cost  related  to
nonvested awards and the weighted-average period over which the cost is expected to be recognized as of
December 31, 2008:

Unrecognized
Compensation
Cost

Weighted-Average
Remaining
Vesting Period
(Years)

NSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SARs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
RSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 8,349
11,541
2,048

$21,938

1.5
4.3
4.3

A summary of the activity under the 1993 Plan and 2006 Plan as of December 31, 2006, 2007 and 2008

and changes during the period are presented below.

Summary Details for 1993 Plan Share Options

Outstanding at December 31, 2005 . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . .
Forfeited or expired . . . . . . . . . . . . . . .

Outstanding at December 31, 2006 . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . .
Forfeited or expired . . . . . . . . . . . . . . .

Outstanding at December 31, 2007 . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . .
Forfeited or expired . . . . . . . . . . . . . . .

Weighted-
Average
Remaining
Contractual
Term (Years)

5.4

Aggregate
Intrinsic
Value

$12,852

3.9

$24,896

5.2

$ 8,490

Number of
Shares

628,000
—
(140,000)
(22,000)

466,000
—
(406,000)
—

60,000
—
(36,000)
—

Weighted-
Average
Exercise
Price

$ 7.16
—
8.39
11.54

$ 6.59
—
5.62
—

$12.97
—
11.14
—

Outstanding at December 31, 2008 . . . .

24,000

$15.81

Exercisable at December 31, 2008 . . . .

24,000

$15.81

4.2

4.2

$ 1,503

$ 1,503

As of December 31, 2007, all options were vested. The Company did not grant any stock options in
2006,  2007  or  2008.  The  total  intrinsic  value  of  options  exercised  during  the  years  ended  December  31,
2006, 2007 and 2008, was $3,875, $33,300 and $3,731, respectively.

F-20

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

Nonvested Stock Units Issued Under the 2006  Plan

Nonvested at January 1, 2006 . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2006 . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2007 . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-
Average

Number of Grant-Date
Fair Value

Shares

156,000
98,000
—
(15,000)

239,000
3,000
—
(3,000)

239,000
86,000
(57,000)
(20,000)

$ 30.76
53.18
—
24.57

$ 40.36
63.06
—
40.30

$ 40.64
127.77
37.79
52.32

Nonvested at December 31, 2008 . . . . . . . . . . . . . . . . . . . . .

248,000

$ 70.55

Stock Appreciation Rights Issued Under  the 2006  Plan

Number of
Shares

Weighted-
Average
Exercise
Price

Outstanding at January 1, 2007 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— $ —
80.20
—
80.20

450,000
—
(50,000)

Outstanding at December 31, 2007 . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

400,000
—
—
—

Outstanding at December 31, 2008 . . . . . . . . . .

400,000

$80.20
—
—
—

$80.20

Exercisable at December 31, 2008 . . . . . . . . . . .
Expected to vest and exercisable at

— $ —

December 31, 2008 . . . . . . . . . . . . . . . . . . . .

288,000

$80.20

Weighted-
Average
Remaining
Contractual
Term (Years)

—

Aggregate
Intrinsic
Value

$ —

11.8

$29,944

10.8

—

10.4

$ —

$ —

$ —

The maximum contractual term is 10 and 15 years from the date of grant for those SARs with final
vesting dates of December 31, 2011 and December 31, 2016, respectively. The number of SARs expected to
vest  is  based  on  the  probability  of  achieving  certain  performance  conditions  and  is  also  reduced  by
estimated  forfeitures.  Approximately  34,000  and  78,000  of  the  SAR  awards  with  final  vesting  dates  of
December 31, 2011 and December 31, 2016, respectively, were estimated to be forfeited due to failure to
meet the long-term service conditions and were consequently excluded from the expected to vest number
above.

F-21

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

For the SARs that are expected to vest on December 31, 2010 and December 31, 2011, the per share
fair value of SARs granted was $50.40 on the date of grant using the Black-Scholes pricing model with the
following weighted-average assumptions: expected dividend yield of 0%, expected stock volatility of 59.0%,
risk-free interest rate of 4.6%, and an expected life of 6.9 years. For the SARs that are expected to vest on
December 31, 2015 and December 31, 2016, the per share fair value of SARs granted was $68.90 on the
date  of  grant  using  the  Black-Scholes  pricing  model  with  the  following  weighted-average  assumptions:
expected dividend yield of 0.0%, expected stock volatility of 76.4%, risk-free interest rate of 4.6%, and an
expected life of 11.9 years.

Restricted Stock Units Issued Under the 2006 Plan

Weighted-
Average

Number of Grant-Date
Fair Value

Shares

Nonvested at January 1, 2007 . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2007 . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2008 . . . . . . . . . . . . . . . . . . . . .

—
60,000
—
(7,000)

53,000
—
—
—

53,000

Expected to vest at December 31, 2008 . . . . . . . . . . . . . . . . .

38,000

$ —
80.20
—
80.20

$80.20
—
—
—

$80.20

$80.20

The  number  of  RSUs  expected  to  vest  is  based  on  the  probability  of  achieving  certain  performance
conditions  and  is  also  reduced  by  estimated  forfeitures.  Approximately  5,000  and  10,000  of  the  RSUs
awards with final vesting dates of December 31, 2011 and December 31, 2016, respectively, were estimated
to be forfeited due to expected failure  to  meet  the long-term  service conditions.

The  Company  adopted  a  stockholder  rights  plan  in  1998  to  protect  stockholders  against  unsolicited
attempts  to  acquire  control  of  the  Company  that  do  not  offer  what  the  Company  believes  to  be  an
adequate  price  to  all  stockholders.  This  stockholder  rights  plan  expired  pursuant  to  its  terms  on
November 11, 2008.

(8) Commitments and Contingencies

The Company leases office, distribution and retail facilities under operating lease agreements, which
expire through January 2024. Many of the leases contain renewal options for approximately 3 to 5 years.
Future minimum commitments under the  lease agreements are as follows:

Year ending December 31:

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,094
11,156
11,281
10,982
4,661
19,924

$69,098

F-22

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

Rent expense is recorded using the straight-line method to account for scheduled rental increases or
rent  holidays.  Lease  incentives  for  tenant  improvement  allowances  are  recorded  as  reductions  of  rent
expense over the lease term. Total rent expense for the years ended December 31, 2006, 2007 and 2008 was
approximately $3,776, $5,509 and $11,096, respectively.

The Company has $98,115 of outstanding purchase orders with its manufacturers as of December 31,
2008. In addition, the Company has entered into agreements of $1,737 for promotional activities and other
services. Future commitments under these purchase orders and  other agreements  are as follows:

Year ending December 31:

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$98,668
534
325
325
—

$99,852

In addition to the amounts in the tables above, the Company has entered into other off-balance sheet
arrangements. The Company agreed to make loans to its joint venture with Stella International, should the
need arise. The estimated total loans by Deckers and Stella International is expected to be approximately
$4,000  contributed  by  both  parties  in  proportion  to  their  respective  ownership  in  the  joint  venture.  The
Company also entered an agreement to make potential future earn-out payments relating to its May 2008
acquisition of TSUBO, LLC (‘‘TSUBO’’). The potential earn-out is based on the amount, if any, that sales
of TSUBO products exceed certain base revenue levels for each year from 2008 to 2012. See note 12 for
further discussion on the TSUBO acquisition. These amounts were excluded from the tables above as the
total payments were not known at the time of the acquisition since they are based on future revenue. At
December 31, 2008, the Company did  not  accrue any  earn-out payments for 2008.

The  Company  has  certain  tax  obligations  to  authorities  in  China  for  one  of  the  Company’s  foreign
subsidiaries.  The  Company  has  paid  certain  amounts  against  these  obligations  and  has  also  negotiated
certain  reductions  of  previously  accrued  amounts.  In  accordance  with  SFAS  No.  5,  ‘‘Accounting  for
Contingencies,’’  as  of  December  31,  2008,  management  has  determined  the  remaining  liability  for  such
matters  to  be  approximately  $1,600,  and  has  accrued  this  amount  in  other  accrued  expenses.  The
remaining  liability  may  continue  to  change  in  future  periods  as  a  result  of  negotiations  with  the  taxing
authorities  and  the  accrual  of  interest  charges  that  may  continue  to  be  incurred  through  settlement.
Because  these  matters  relate  in  part  to  employment  related  tax  matters,  there  is  a  level  of  subjectivity
utilized  in  the  interpretation  of  the  application  of  tax  and  employment  related  laws  and  regulations.
Accordingly, the amounts as ultimately negotiated and settled may differ from the Company’s estimates.

In  September  2008,  the  Company  entered  into  a  pilot  services  agreement  whereby  a  third  party  is
providing  the  Company  with  selling  services.  In  connection  with  this  agreement,  the  Company  has
guaranteed the third party’s obligations to a merchant services provider. The Company may terminate this
guarantee  upon  thirty  days  written  notice  to  the  merchant  services  provider.  The  agreement  does  not
provide for a maximum payout; however, management believes the likelihood of any payments under this
guarantee  is  remote  and  would  have  an  immaterial  effect  on  the  consolidated  financial  statements.  The
Company determined this based upon an analysis of the third party’s historical financial data and sales and
returns projections.

F-23

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

The  Company  is  currently  involved  in  various  legal  claims  arising  from  the  ordinary  course  of
business. Management does not believe that the disposition of these matters will have a material effect on
the  Company’s  financial  position  or  results  of  operations.  The  Company  indemnifies  its  licensees,
distributors  and  certain  promotional  partners  in  connection  with  claims  alleging  use  of  the  Company’s
licensed  intellectual  property.  The  terms  of  the  agreements  range  up  to  five  years  initially  and  do  not
provide for a limitation on the maximum potential future payments. Management believes the likelihood
of any payments is remote and would be immaterial. The Company determined the risk was low based on a
prior history of no claims. The Company is not currently involved in any indemnification matters in regards
to its intellectual property.

Subsequent to December 31, 2008, the Company entered into a contract requiring minimum purchase
commitments of sheepskin of approximately $64,000 that Deckers’ affiliates, manufacturers, factories and
other agents (each or collectively, a ‘‘Buyer’’) must make on or before December 31, 2010. This contract
may  result  in  an  unconditional  purchase  obligation,  if  a  Buyer  does  not  meet  the  minimum  purchase
requirements.  In  the  event  that  a  Buyer  does  not  purchase  such  minimum  commitments  on  or  before
December  31,  2010,  the  Company  is  required  to  purchase  any  remaining  amounts  on  or  before
December 31, 2010. The contract does not permit net settlement. The Company’s sheepskin purchases by
third  party  factories  supplying  UGG  product  to  the  Company  during  2007  and  2008  exceeded  this
minimum purchase commitment, and the Company expects such purchases will exceed these levels in 2009
and  2010.  Therefore,  management  believes  the  likelihood  of  any  payments  under  this  contractual
arrangement is remote and would have an immaterial effect on the consolidated financial statements. The
Company determined this based upon its historical and projected sales  and inventory  purchases.

(9) Business Segments, Concentration  of Business, and Credit Risk and  Significant Customers

The  Company’s  accounting  policies  of  the  segments  below  are  the  same  as  those  described  in  the
summary  of  significant  accounting  policies,  except  that  the  Company  does  not  allocate  interest,  income
taxes, non-operating income and expenses or certain unusual items to segments. The Company evaluates
segment performance based on net sales and income or loss from operations. The Company’s reportable
segments include the strategic business units responsible for the worldwide wholesale operations of each of
its  brands,  its  eCommerce  business  and  its  retail  store  business.  The  wholesale  operations  of  each  brand
are  managed  separately  because  each  requires  different  marketing,  research  and  development,  design,
sourcing and sales strategies. The eCommerce and retail store segments are managed separately because
they are direct to consumer sales, while the brand segments are wholesale sales. The income or loss from
operations  for  each  of  the  segments  includes  only  those  costs  which  are  specifically  related  to  each
segment,  which  consist  primarily  of  cost  of  sales,  costs  for  research  and  development,  design,  marketing,
sales, commissions, bad debts, depreciation, amortization and the costs of employees and their respective
expenses that are directly related to each business segment. The unallocated corporate overhead costs are
the  shared  costs  of  the  organization  and  include  the  following:  costs  of  the  distribution  centers,  certain
executive  compensation,  accounting  and  finance,  legal,  information  technology,  credit  and  collections,
human resources and facilities costs, among others. The gross profit derived from the sales to third parties
of  the  eCommerce  segment  and  the  retail  store  segment  is  separated  into  two  components:  (i)  the
wholesale profit is included in the operating income or loss of each of the brands’ wholesale segments, and
(ii) the retail profit is included in the operating income or loss of the eCommerce segment and the retail
store segment.

In May 2008, the Company acquired 100% of the ownership interest of TSUBO, LLC. The wholesale

operations of the TSUBO brand is a reportable  segment presented in  the figures  below.

F-24

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

Business segment information is summarized as follows:

Net sales to external customers:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Simple wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TSUBO wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) from operations:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Simple wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TSUBO wholesale(2) . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated overhead . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Simple wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TSUBO wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated overhead . . . . . . . . . . . . . . . . . . . . . . . . . . .

Capital expenditures:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Simple wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TSUBO wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated overhead . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets from reportable segments:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Simple wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TSUBO wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2006

2007

2008

$182,369
75,283
10,903
—
28,886
6,982
$304,423

$291,908
82,003
11,163
—
45,473
18,382
$448,929

$483,781
80,882
13,909
3,649
68,769
38,455
$689,445

$ 72,908
3,829
(2,472)
—
8,774
1,180
(32,777)
$ 51,442

$119,193
21,121
(2,077)
—
14,502
3,194
(50,380)
$105,553

$187,824
(18,688)
(2,262)
(4,842)
22,364
6,649
(74,126)
$116,919

$

$

$

$

76
484
56
—
149
168
2,149
3,082

84
590
60
—
110
1,830
2,869
5,543

$

$

$

$

221
527
127
—
142
369
2,130
3,516

473
56
305
—
172
1,861
3,518
6,385

$ 93,554
78,612
5,648
—
491
5,413
$183,718

$

$

243
346
161
80
178
790
3,484
5,282

$

88
25
184
84
542
7,323
14,091
$ 22,337

$158,726
43,999
7,693
5,211
2,726
18,482
$236,837

(1) Included in Teva income (loss) from operations in 2006 and 2008 are impairment losses of $15,300 and

$32,329, repectively (see note 11).

(2) Included in TSUBO loss from operations in 2008 is an impairment loss of $3,496  (see note 11).

F-25

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

The  assets  allocable  to  each  reporting  segment  generally  include  accounts  receivable,  inventory,
intangible  assets  and  certain  other  assets  that  are  specifically  identifiable  with  one  of  the  Company’s
business  segments.  Unallocated  corporate  assets  are  the  assets  not  specifically  related  to  one  of  the
segments and generally include the Company’s cash and cash equivalents, short-term investments, deferred
tax assets, and various other assets shared by the Company’s segments.

Reconciliations of total assets from reportable segments to the consolidated financial statements are

as follows:

Total assets from reportable segments
. . . . . . . . . . . . . . . . . .
Unallocated deferred tax assets . . . . . . . . . . . . . . . . . . . . . . .
Other unallocated corporate assets . . . . . . . . . . . . . . . . . . . . .

$183,718
8,646
177,668

$236,837
30,771
216,113

Consolidated total assets . . . . . . . . . . . . . . . . . . . . . . . . . .

$370,032

$483,721

2007

2008

At  December  31,  2008  the  Company  had  cash  and  cash  equivalents  and  short-term  investments  of
$194,780.  A  portion  of  these  are  held  as  cash  in  operating  accounts  that  are  with  third  party  financial
institutions.  These  balances,  at  times,  exceed  the  Federal  Deposit  Insurance  Corporation  (‘‘FDIC’’)
insurance  limits.  While  the  Company  regularly  monitors  the  cash  balances  in  its  operating  accounts  and
adjusts  the  balances  as  appropriate,  these  cash  balances  could  be  impacted  if  the  underlying  financial
institutions  fail  or  are  subject  to  other  adverse  conditions  in  the  financial  markets.  As  of  December  31,
2008, the Company has experienced no  loss or lack of  access to cash in its operating accounts.

The remainder of the Company’s cash equivalents and short-term investments are invested in interest
bearing funds managed by third party investment management institutions. These investments include U.S.
treasuries and government agencies, money market funds, and municipal bonds, among other investments.
Certain of these investments are subject to general credit, liquidity, market, and interest rate risks. While
the  Company  does  not  hold  any  investments  whose  value  is  directly  correlated  to  mortgage  debt,
investment  risk  has  been  and  may  further  be  exacerbated  by  U.S.  mortgage  defaults  and  credit  and
liquidity issues, which have affected various sectors of the financial markets. As of December 31, 2008, the
Company has experienced no material loss or lack of access to its cash and cash equivalents and short-term
investments.

The Company sells its footwear products principally to customers throughout the U.S. The Company
also sells its footwear products to foreign customers located in Europe, Canada, Australia, Asia, and Latin
America, among other regions. International sales were 12.6%, 13.9%, and 15.7% of the Company’s total
net  sales  for  the  years  ended  December  31,  2006,  2007  and  2008,  respectively.  As  of  December  31,  2007
and  2008,  substantially  all  long-lived  assets  were  held  in  the  U.S.  The  Company  does  not  consider
international operations a separate segment, as management reviews such operations in the aggregate with
the aforementioned segments.

Management  performs  regular  evaluations  concerning  the  ability  of  its  customers  to  satisfy  their
obligations  and  records  a  provision  for  doubtful  accounts  based  upon  these  evaluations.  One  customer
accounted for 16.7%, 17.0%, and 15.0% of the Company’s net sales in 2006, 2007 and 2008, respectively.
This  customer’s  revenues  are  generated  from  the  UGG,  Teva,  Simple,  and  TSUBO  wholesale  segments.
No other customer accounted for more than 10% of net sales in the years ended December 31, 2006, 2007
or  2008.  As  of  December  31,  2007  and  2008,  the  Company  had  one  customer  representing  34.2%  and
34.1% of net trade accounts receivable,  respectively.

F-26

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

The Company’s production and sourcing is concentrated in China, New Zealand and Australia, with
the  vast  majority  of  its  production  at  six  independent  contractor  factories  in  China.  The  Company’s
operations  are  subject  to  the  customary  risks  of  doing  business  abroad,  including,  but  not  limited  to,
currency  fluctuations,  customs  duties,  and  related  fees,  various  import  controls  and  other  nontariff
barriers,  restrictions  on  the  transfer  of  funds,  labor  unrest  and  strikes  and,  in  certain  parts  of  the  world,
political instability.

(10) Quarterly Summary of Information  (Unaudited)

Summarized unaudited quarterly financial data are as follows:

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income per share:

2007

March 31

June 30

September 30

December 31

$72,575
33,417
9,451

$52,730
21,689
2,267

$129,381
58,715
19,330

$194,243
93,650
35,389

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

0.75
0.73

$
$

0.18
0.17

$
$

1.49
1.47

$
$

2.72
2.69

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss)* . . . . . . . . . . . . . . . . . . . . .
Net income (loss) per share:

2008

March 31

June 30

September 30

December 31

$97,535
46,148
11,294

$91,116
36,340
(3,820)

$197,288
85,340
26,014

$303,506
137,490
40,460

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

0.87
0.86

$ (0.29)
$ (0.29)

$
$

1.99
1.97

$
$

3.10
3.07

*

Included  in  net  income  (loss)  in  the  quarters  ended  June  30,  2008  and  December  31,  2008  are
impairment losses of $14,900 and $20,925, respectively  (see  note 11).

F-27

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(11) Goodwill and Other Intangible Assets

The Company’s goodwill and other intangible assets  are summarized as  follows:

As  of December 31, 2007
Amortizable intangible assets . . . . . . . . . . . . . . . . . . . . .
Nonamortizable intangible assets:

Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As  of December 31, 2008
Amortizable intangible assets . . . . . . . . . . . . . . . . . . . . .
Nonamortizable intangible assets:

Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross
Carrying
Amount

Weighted-
Average
Amortization
Period

Accumulated
Amortization

Net
Carrying
Amount

$ 1,752

6 years

$1,503

$249

35,852
18,030

$55,634

$ 2,222

6 years

$1,711

$511

17,422
6,101

$25,745

Changes  in  the  Company’s  trademarks,  goodwill,  and  other  intangible  assets  are  summarized  as

follows:

Trademarks

Goodwill

Balance at December 31, 2007, gross . . . . . . . . .
Additions through current year acquisition . . . . .
Impairment loss . . . . . . . . . . . . . . . . . . . . . . . .

$ 35,852
1,970
(20,400)

$ 18,030
3,496
(15,425)

Balance at December 31, 2008, gross . . . . . . . . .
Accumulated amortization . . . . . . . . . . . . . . . . .

17,422
—

6,101
—

Amortiziable
Intangible
Assets

$ 1,752
470
—

2,222
(1,711)

Balance at December 31, 2008, net . . . . . . . . . . .

$ 17,422

$ 6,101

$

511

In May 2008, the Company acquired 100% of the ownership interest of TSUBO, LLC (see note 12).
The  preliminary  purchase  price  allocation,  subject  to  a  one  year  adjustment  period,  as  of  December  31,
2008 resulted in the recognition of goodwill of $3,496, nonamortizable intangible assets of $1,970 related to
the  TSUBO  trademarks  and  trade  name,  as  well  as  $470  of  amortizable  intangible  assets  related  to
TSUBO brand distributor relationships. As discussed below, all of the TSUBO goodwill was written off as
of  December  31,  2008.  The  amortizable  intangible  assets  are  being  amortized  over  four  years,  and  the
remaining balance, net of accumulated amortization, was $392 as of December 31, 2008.

In accordance with SFAS 142, the Company performed its annual impairment test of nonamortizable
intangible assets as of December 31, 2007 and 2008, and determined that there was no impairment as of
December 31, 2007. However, as of June 30, 2008, the Company did not reach its 2008 Teva brand period
to date sales targets and reduced its long-term forecast for Teva brand sales. These factors were indicators
that the Teva goodwill and intangible assets were possibly impaired. As a result, the Company conducted
an  interim  impairment  evaluation  of  the  Teva  goodwill  and  intangible  assets  as  of  June  30,  2008  and

F-28

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

concluded  that  the  Teva  goodwill  was  not  impaired,  but  the  fair  value  of  the  Teva  trademarks  was  lower
than the carrying amount. Therefore, the Company recognized an impairment loss of $14,900 on the Teva
trademarks during the three months ended June 30, 2008. At the time of its annual impairment testing, due
in  part  to  the  continued  decline  in  the  economy  in  the  second  half  of  2008,  the  Company  reduced  its
long-term forecast for Teva brand sales. In addition, as of December 31, 2008, the Company experienced a
significant  decline  in  its  market  capitalization  due  to  declines  in  market  multiples.  As  a  result  of  the
reduced  sales  forecast  and  the  decline  in  the  Company’s  market  capitalization,  the  Company  concluded
that  the  fair  value  of  its  Teva  trademarks  and  goodwill  were  below  their  respective  carrying  amounts.
Further, due to the decline in the Company’s market capitalization, the Company concluded that the fair
value of its TSUBO goodwill was also below its carrying amount. Therefore, the Company recognized an
impairment loss in the fourth quarter of $5,500 on the Teva trademarks and $15,425 on goodwill, which was
the entire balance of both Teva and TSUBO goodwill. The impairment loss is included in a separate line
item  within  income  from  operations,  and  as  a  part  of  the  Teva  and  TSUBO  reportable  segments,
respectively.

As  of  December  31,  2007  and  June  30,  2008,  the  Company  evaluated  its  Teva  goodwill  utilizing  a
combination  of  a  market  approach  and  an  income  approach.  The  market  approach  used  a  market
multiples  methodology  and  a  comparable  transactions  methodology.  The  income  approach  used  a
discounted cash flow methodology which involved EBITDA exit multiple and Gordon Growth approaches.
The Teva trademarks were evaluated using a relief from royalty method, primarily based on management’s
forecasted sales, a royalty rate, and discount rates.

As of December 31, 2008, the Company evaluated the Teva goodwill utilizing the same approach that
was  used  as  of  June  30,  2008  except  comparable  transactions  were  not  used.  Management  determined
there were insufficient comparable transactions in the marketplace at that time due to significant increased
uncertainty in the market during the six months ended December 31, 2008. For the TSUBO goodwill, the
Company  used  the  same  method  as  the  Teva  goodwill  evaluation  as  of  December  31,  2008,  except  that
management deemed a revenue exit multiple approach was a more reliable indicator of fair value than the
EBITDA  exit  multiple  approach  for  the  TSUBO  brand  based  on  the  projected  growth,  size,  and
profitability  of  TSUBO  relative  to  the  comparable  companies.  The  Teva  and  TSUBO  trademarks  were
evaluated under the same method used for the Teva trademarks  as of June 30,  2008.

As of December 31, 2007 and 2008, the Company also evaluated its UGG goodwill and trademarks.
Based  on  the  carrying  amounts  of  the  UGG  goodwill,  trademarks,  and  net  assets,  the  brand’s  2007  and
2008  sales  and  operating  results,  and  the  brand’s  long-term  forecasts  of  sales  and  operating  results  as  of
December 31, 2007 and 2008, the Company concluded that the carrying amounts of the UGG goodwill and
trademarks were not impaired.

Aggregate amortization expense for amortizable intangible assets using the straight-line amortization
method  for  the  years  ended  December  31,  2006,  2007  and  2008  was  $310,  $268  and  $208  respectively.
Estimated  amortization  expense  for  existing  intangible  assets  for  future  periods  is:  $237  in  2009,  $118  in
2010, $117 in 2011, $39 in 2012, and  $0 thereafter.

(12) Business Combinations

In May 2008, the Company acquired 100% of the ownership interests of TSUBO, LLC. The purchase
price was $5,936 in cash plus a potential future earn-out, subject to customary working capital adjustments.
The potential earn-out is based on the amount, if any, that revenue from sales of TSUBO products exceed
certain  base  revenue  levels  for  each  year  from  2008  to  2012.  There  is  no  maximum  to  this  potential
earn-out. The earn-out for each year, if any, will be payable within sixty days after the end of each year.

F-29

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

The substance of this earn-out is to provide compensation for services, and therefore will be recognized as
expense  in  the  appropriate  periods.  The  results  of  operations  of  TSUBO  from  May  6,  2008  through
December 31, 2008 are included in the Company’s consolidated financial statements.

The  Company  made  this  acquisition  because  it  believes  that  the  TSUBO  brand  complements  its
existing  portfolio  of  lifestyle  brands,  and  that  the  TSUBO  brand’s  target  consumer,  product  selection,
industry niche and relative under-penetration in the marketplace make it a good fit for the Company. The
preliminary purchase price allocation, subject to a one year adjustment period, resulted in the recognition
of  $3,496  of  goodwill  as  of  December  31,  2008,  and  was  determined,  in  part,  based  on  the  Company’s
expectation  that  it  can  leverage  its  design,  marketing  and  distribution  capabilities  to  grow  the  TSUBO
brand into a meaningful business over the next few years, consistent with the Company’s mission to build
niche brands into global market leaders. As of December 31, 2008, all of this goodwill was impaired and
consequently  written-off  (see  note  11).  The  entire  amount  of  goodwill  written-off  is  expected  to  be
deductible for tax purposes over 15 years.

F-30

DECKERS OUTDOOR CORPORATION  AND SUBSIDIARIES
VALUATION AND QUALIFYING ACCOUNTS
Three Years Ended December 31, 2006,  2007  and 2008

Schedule II

Balance at
Beginning
of Year

Additions

Deductions

Balance  at
End of Year

Year ended December 31, 2006:

Allowance for doubtful accounts(1) . . . . . . . . . . . . . . .
Allowance for sales discounts(2)
. . . . . . . . . . . . . . . . .
Allowance for sales returns(3) . . . . . . . . . . . . . . . . . . .
Chargeback allowance(4) . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31, 2007:

Allowance for doubtful accounts(1) . . . . . . . . . . . . . . .
Allowance for sales discounts(2)
. . . . . . . . . . . . . . . . .
Allowance for sales returns(3) . . . . . . . . . . . . . . . . . . .
Chargeback allowance(4) . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31, 2008:

Allowance for doubtful accounts(1) . . . . . . . . . . . . . . .
Allowance for sales discounts(2)
. . . . . . . . . . . . . . . . .
Allowance for sales returns(3) . . . . . . . . . . . . . . . . . . .
Chargeback allowance(4) . . . . . . . . . . . . . . . . . . . . . . .

$2,574
1,710
2,865
1,235

$ 735
2,502
1,618
1,245

$ 379
3,218
3,687
1,071

$ (1,054)
8,600
6,419
220

$

785
7,808
7,666
210

$ (113)
15,126
12,730
(130)

243
$
14,410
10,661
44

$ 2,233
19,193
5,506
635

$
130
18,170
6,858
58

$ 735
2,502
1,618
1,245

$ 379
3,218
3,687
1,071

$2,482
4,241
2,335
1,648

(1) The additions to the allowance for doubtful accounts represent the estimates of our bad debt expense
based upon the factors for which we evaluate the collectability of our accounts receivable. Deductions
are  the  actual  write  offs  of  the  receivables.  In  2006  and  2007,  additions  were  negative  because  the
Company collected on accounts that were deemed to be potentially uncollectible as of December 31,
2006 and 2007, respectively.

(2) The  additions  to  the  reserve  for  sales  discounts  represent  estimates  of  discounts  to  be  taken  by  our
customers  based  upon  the  amount  of  available  outstanding  terms  discounts  in  the  year-end  aging.
Deductions are the actual discounts taken by  our  customers.

(3) The  additions  to  the  allowance  for  returns  represent  estimates  of  returns  based  upon  our  historical

returns experience. Deductions are the actual  returns of products.

(4) The additions to the chargeback allowance represent chargebacks taken in the respective year as well
as  an  estimate  of  chargebacks  related  to  sales  in  the  respective  reporting  period  that  will  be  taken
subsequent  to  the  respective  reporting  period.  Deductions  are  the  actual  chargebacks  written  off
against outstanding accounts receivable.

See accompanying report of independent registered public accounting  firm.

F-31

(This page has been left blank intentionally.)

“Founded in 1978 by an intrepid Australian surfer, UGG Australia has since become the world leader in luxury and comfort.  Dedicated to using only the finest materials, UGG products are of the most luxurious quality; from footwear to accessories, once consum-ers experience the comfort of UGG Australia, they’re supporters for life.”“With all the over-built, over-hyped products out there, it’s pretty hard to find sustainable shoes that you can live with. 

So we started Simple, your stereotypical, anti-stereotype brand offering good shoes and a big dose of reality.

About a gazillion pairs later... give or take a few... we’ve managed to learn a few things. Well, actually a lot of things. And 

none more important than this: HOW we make our shoes is just as important as WHY we make them. That means 

finding more sustainable ways of doing business so we can make a gazillion more.  Which pretty much is where we are 

today... at the crossroads of here and now, aware of our responsibility to the planet while trying to pay the bills. The 

nice little shoe company getting in touch with its inner hippie.”

“Over 20 years ago Teva invented the Sport Sandal category.  Today, Teva fuses its heritage of technical innovation and function into a complete line of outdoor footwear for men, women and chil-dren.  The collection emphasizes amphibious performance and comfort-driven footwear for outdoor professionals and the outdoor lifestyle.  Teva is the original sport sandal and the future of outdoor footwear.”“With all the over-built, over-hyped products out there, it’s pretty hard to find sustainable shoes that you can live with. 
So we started Simple, your stereotypical, anti-stereotype brand offering good shoes and a big dose of reality.
About a gazillion pairs later... give or take a few... we’ve managed to learn a few things. Well, actually a lot of things. And 
none more important than this: HOW we make our shoes is just as important as WHY we make them. That means 
finding more sustainable ways of doing business so we can make a gazillion more.  Which pretty much is where we are 
today... at the crossroads of here and now, aware of our responsibility to the planet while trying to pay the bills. The 
nice little shoe company getting in touch with its inner hippie.”

“Over 20 years ago Teva invented the Sport Sandal category.  Today, Teva fuses its heritage of technical innovation and function into a complete line of outdoor footwear for men, women and chil-dren.  The collection emphasizes amphibious performance and comfort-driven footwear for outdoor professionals and the outdoor lifestyle.  Teva is the original sport sandal and the future of outdoor footwear.”“The TSUBO brand markets high-end casual and dress footwear for men and women.  TSUBO operates at the intersection of design and comfort, with a full line of sport and dress casuals, boots, sandals and heels constructed to provide consumers with innova-tive style and function.”“The TSUBO brand markets high-end casual and dress footwear for men and women.  TSUBO operates at the intersection of design and comfort, with a full line of sport and dress casuals, boots, sandals and heels constructed to provide consumers with innova-tive style and function.”(cid:57)(cid:101)(cid:104)(cid:102)(cid:101)(cid:104)(cid:87)(cid:106)(cid:91)(cid:22)(cid:62)(cid:91)(cid:87)(cid:90)(cid:103)(cid:107)(cid:87)(cid:104)(cid:106)(cid:91)(cid:104)(cid:105)(cid:42)(cid:47)(cid:43)(cid:35)(cid:55)(cid:22)(cid:73)(cid:101)(cid:107)(cid:106)(cid:94)(cid:22)(cid:60)(cid:87)(cid:95)(cid:104)(cid:108)(cid:95)(cid:91)(cid:109)(cid:22)(cid:55)(cid:108)(cid:91)(cid:100)(cid:107)(cid:91)(cid:61)(cid:101)(cid:98)(cid:91)(cid:106)(cid:87)(cid:34)(cid:22)(cid:57)(cid:55)(cid:22)(cid:47)(cid:41)(cid:39)(cid:39)(cid:45)(cid:46)(cid:38)(cid:43)(cid:36)(cid:47)(cid:44)(cid:45)(cid:36)(cid:45)(cid:44)(cid:39)(cid:39)(cid:68)(cid:55)(cid:73)(cid:58)(cid:55)(cid:71)(cid:61)(cid:73)(cid:48)(cid:22)(cid:58)(cid:59)(cid:57)(cid:65)(cid:158)(cid:22)(cid:58)(cid:91)(cid:89)(cid:97)(cid:91)(cid:104)(cid:105)(cid:22)(cid:69)(cid:107)(cid:106)(cid:90)(cid:101)(cid:101)(cid:104)(cid:22)(cid:57)(cid:101)(cid:104)(cid:102)(cid:36)(cid:22)(cid:40)(cid:38)(cid:38)(cid:47)(cid:36)(cid:22)(cid:22)(cid:75)(cid:61)(cid:61)(cid:157)(cid:34)(cid:22)(cid:74)(cid:91)(cid:108)(cid:87)(cid:157)(cid:34)(cid:22)(cid:73)(cid:95)(cid:99)(cid:102)(cid:98)(cid:91)(cid:157)(cid:22)(cid:87)(cid:100)(cid:90)(cid:22)(cid:74)(cid:73)(cid:75)(cid:56)(cid:69)(cid:157)(cid:87)(cid:104)(cid:91)(cid:22)(cid:104)(cid:91)(cid:93)(cid:95)(cid:105)(cid:106)(cid:91)(cid:104)(cid:91)(cid:90)(cid:22)(cid:106)(cid:104)(cid:87)(cid:90)(cid:91)(cid:99)(cid:87)(cid:104)(cid:97)(cid:105)(cid:22)(cid:101)(cid:92)(cid:22)(cid:58)(cid:91)(cid:89)(cid:97)(cid:91)(cid:104)(cid:105)(cid:22)(cid:69)(cid:107)(cid:106)(cid:90)(cid:101)(cid:101)(cid:104)(cid:22)(cid:57)(cid:101)(cid:104)(cid:102)(cid:101)(cid:104)(cid:87)(cid:106)(cid:95)(cid:101)(cid:100)(cid:36)