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Deckers Outdoor

deck · NASDAQ Consumer Cyclical
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Ticker deck
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Footwear & Accessories
Employees 1001-5000
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FY2011 Annual Report · Deckers Outdoor
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13MAR200814173367

Dear  Shareholders,

Becoming a global footwear leader is about more than developing great products. It’s about creating
great brands. With the successful execution of several strategic initiatives in 2011, our brand portfolio has
never  been  stronger  than  it  is  today.  The  combination  of  compelling  product  launches,  innovative
marketing,  channel  growth,  and  international  expansion  drove  UGG(cid:1)  brand  annual  sales  over  $1  billion
for  the  first  time  ever  and  helped  push  Teva(cid:1)  brand  sales  to  new  highs.  Our  acquisition  of  the  Sanuk(cid:1)
brand contributed to our record results and provides us with another exciting growth vehicle for the future.
We  are  extremely  pleased  with  our  recent  performance,  and  I  am  confident  that  the  investments  we  are
making  to  support  our  teams  and  brands  will  continue  to  yield  positive  returns  for  the  Company  and  its
shareholders in the years to come.

Our Brands

After  posting  its  14th  consecutive  year  of  double  digit  growth  and  surpassing  $1.2  billion  in  annual
revenue,  the  UGG  brand  is  showing  no  signs  of  slowing.  With  a  foundation  based  on  comfort  firmly
established through our sheepskin boots and slippers, the brand continues to extend successfully into many
new categories such as expanded kids’ lines, handbags, cold weather accessories, and apparel. Much of our
recent success has been driven by the performance of new products that are attracting new consumers to
the brand. This includes a greater percentage of men who have responded positively to the more rugged,
masculine product offering and the brand’s association with NFL quarterback, Tom Brady.

The  Teva  brand  also  enjoyed  significant  growth  in  2011.  With  a  much  larger  selection  of  closed-toe
footwear  and  an  enhanced  line  of  technical  sandals,  the  Teva  brand  has  transformed  into  a  legitimate
four-season  action  outdoor  brand.  Led  by  further  development  of  more  wet-  and  cold  weather-resistant
products, the Teva brand is well positioned to gain additional market share both in the US and overseas.

The Sanuk brand is a great addition to our portfolio of non-competing lifestyle brands. It brings with it
a  very  passionate  consumer  base,  particularly  in  the  surf  and  action  sports  genre  thanks  to  its  irreverent
marketing  and  singular  brand  message.  It  also  lends  some  diversification  to  our  business  in  terms  of
distribution, seasonality, and consumers. We are excited about this brand’s potential and look forward to a
full year of revenues from Sanuk in 2012.

Our  other  brands,  TSUBO(cid:1),  Ahnu(cid:1),  and  MOZO(cid:1),  continue  to  evolve  as  well,  and  we  seek  to

maximize growth potential in their respective niche markets.

Our Channels

During 2011, we continued to evolve and grow our multi-channel distribution strategy to support our
broader, more extensive product lines. Most notably we converted to a wholesale subsidiary model in our
two  largest  international  markets,  the  UK  and  Benelux.  The  transition  has  had  a  positive  impact  on  our
financial performance but more importantly, it has strengthened our retail relationships and is enhancing
consumer  perception  of  our  brands  in  these  key  markets.  In  our  domestic  wholesale  channel,  we  are
capturing more shelf space for our expanded spring and fall collections while also working closely with our
international distributors to grow and  evolve their businesses.

Our  consumer  direct  channel,  which  has  primarily  been  our  UGG  brand,  has  become  a  larger
contributor to our overall results and a more important component in shaping the strategic direction of our
brands.  In  2011,  we  embarked  on  our  most  aggressive  expansion  yet,  opening  18  new  stores  across  five
countries:  Japan,  China,  the  UK,  Canada,  and  the  US.  At  the  same  time,  we  continued  to  enhance  our
eCommerce capabilities through additional investments in our websites, which translated into record sales,

unique visits, and online transactions. In 2011, we launched sites in the UK, Netherlands, France, Japan,
and Canada.

Our Marketing

One of the more critical investments we made this year was to emphasize and aggressively pursue new,
diverse,  and  more  sophisticated  marketing.  This  investment  had  a  very  real  impact  on  our  performance,
particularly  in  our  men’s  business,  which  benefitted  from  our  UGG  for  Men  campaign  with  Tom  Brady.
Our motivation wasn’t only about reaching and converting prospective consumers, but about engaging key
existing consumers with our new categories of products. We intend to build on the positive momentum we
garnered  with  our  marketing  campaigns  by  continuing  to  1)  enhance  our  retail  marketing  initiatives,
2)  grow  and  refine  our  social  media  strategies,  and  3)  invest  in  marketing  efforts  that  will  align  with  the
proliferation of our brands.

Our People

You don’t build an unconventional company with conventional people. Our team comes from all over
the  world,  bringing  with  them  a  diverse  range  of  talents,  experiences,  and  passions.  Our  employees  are
people who strive to make a difference in the world. It’s what sets them, and Deckers, apart. In fact, the
people who work here are a lot like our customers, a group always willing to take on new challenges and
rally around a cause, show some responsibility, and have fun while doing it. Our people are the reason we
are successful, and we keep them at the top of our minds every day and every step along our growth path.

Our Results

The results of our efforts in 2011 speak for themselves. We delivered record net sales of $1.4 billion,
an  increase  of  38%  over  the  prior  year.  Even  with  additional  investments  in  marketing,  international
expansion, and new store openings, we were able to grow diluted earnings per share 26% to a record $5.07.
Finally, our balance sheet at year-end remained very healthy with no debt and cash and cash equivalents of
$264 million even after using approximately $125 million in cash to fund the acquisition of the Sanuk brand
in July 2011.

Our Future

Once again, we enter a new year with positive sales momentum and significant growth potential ahead
of us. We recently raised our 2015 sales goal to $2.4 billion, reflecting improved long-term outlooks for the
UGG and Teva brands and the addition of the Sanuk brand. As part of our overall strategy, we intend to
accelerate  our  international  growth  by  increasing  the  penetration  of  our  brands’  product  lines  in  our
subsidiary markets and by looking at untapped markets and selectively establishing third party distributors
in those regions. Our retail and eCommerce platforms, which have been a source of significant growth in
recent years, will continue to be a key part of our plan going forward. Below the revenue line, we do face
meaningful cost pressures again this year, but we are aggressively pursuing all opportunities to mitigate the
impact  in  2012  and  beyond.  Likewise,  as  our  business  grows,  we  will  make  needed  investments  in
infrastructure and talent to enhance our global operating platform and keep the Company at the forefront
of our industry.

My congratulations once again to the entire team at Deckers for another successful and record-setting
year. Many thanks to our shareholders, customers, and consumers for your continued loyalty and support
as our business continues to evolve.

Angel Martinez
Chairman, President, and Chief Executive  Officer

2

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark one)

(cid:3) ANNUAL  REPORT PURSUANT TO  SECTION 13  OR 15(d) OF  THE

SECURITIES EXCHANGE ACT OF 1934

For the  fiscal year ended December 31, 2011

or

(cid:4)

TRANSITION REPORT  PURSUANT TO SECTION  13 OR 15(d)  OF THE
SECURITIES EXCHANGE ACT OF 1934
For the  transition  period  from 

 to 

Commission File No. 0-22446
DECKERS  OUTDOOR CORPORATION
(Exact name of registrant as specified in  its  charter)

Delaware
(State or other jurisdiction  of
incorporation or organization)

495-A  South Fairview  Avenue, Goleta, California
(Address of principal  executive offices)

95-3015862
(I.R.S. Employer
Identification No.)

93117
(Zip Code)

Registrant’s telephone number, including area code: (805) 967-7611

Securities registered  pursuant to Section 12(b) of the Act: None

Title of each class

Name of each exchange on which registered

Common Stock, Par value  $0.01 per share

NASDAQ Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:4) No (cid:3)

Indicate  by  check  mark  if  the  registrant  is  not  required  to  file  reports  pursuant  to  Section  13  or  Section  15  (d)  of  the  Exchange
Act. Yes  (cid:4)  No(cid:3)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such
reports) and (2) has been  subject  to  such  filing  requirements for the past 90 days. Yes (cid:3) No (cid:4)

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  and  posted  on  its  corporate  Web  site,  if  any,  every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes (cid:3) No (cid:4)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not
contained  herein,  and  will  not  be  contained  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements
incorporated by reference in  Part III  of  this  Form 10-K or any amendment to this Form 10-K. (cid:4)

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  or  a
smaller reporting company. See the definitions of ‘‘large accelerated filer,’’ ‘‘accelerated filer’’ and ‘‘smaller reporting company’’ in
Rule  12b-2 of the Exchange Act.
Large accelerated  filer (cid:3)

Smaller reporting company (cid:4)

Accelerated filer (cid:4)

Non-accelerated filer (cid:4)
(Do not check if a smaller
reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes (cid:4) No (cid:3)

The aggregate market value of the common stock held by non-affiliates of the registrant was $3,255,935,670 based on the June 30,
2011 closing price of  $88.14 on  the NASDAQ  Global Select Market on such date.

The number of shares of  the  registrant’s Common Stock outstanding at February 15, 2012 was 38,693,544.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive proxy statement relating to the registrant’s 2012 annual meeting of stockholders, which will be
filed  pursuant  to  Regulation  14A  within  120  days  after  the  end  of  the  registrant’s  fiscal  year  ended  December  31,  2011,  are
incorporated by reference in  Part III  of  this  Annual  Report on Form 10-K.

(This page has been left blank intentionally.)

DECKERS OUTDOOR CORPORATION
For the Fiscal Year Ended December  31, 2011

Table of Contents to Annual Report on Form 10-K

PART I
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.

PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters  and Issuer

Item 6.
Item 7.

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion  and Analysis of Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative  Disclosures about Market Risk . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements with Accountants on Accounting and Financial
Item 9.

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11.
Security Ownership of Certain Beneficial Owners and Management and  Related
Item 12.

Item 13.
Item 14.

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and Director Independence . . . . . . .
Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV
Item 15.
Exhibits, Financial Statement  Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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1

SPECIAL NOTE ON FORWARD-LOOKING  STATEMENTS

This  report  and  the  information  incorporated  by  reference  in  this  report  contain  ‘‘forward-looking
statements’’ within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E
of  the  Securities  Exchange  Act  of  1934,  as  amended.  We  sometimes  use  words  such  as  ‘‘anticipate,’’
‘‘believe,’’ ‘‘continue,’’ ‘‘estimate,’’ ‘‘expect,’’ ‘‘intend,’’ ‘‘may,’’ ‘‘project,’’ ‘‘will’’ and similar expressions, as
they  relate  to  us,  our  management  and  our  industry,  to  identify  forward-looking  statements.  Forward-
looking  statements  relate  to  our  expectations,  beliefs,  plans,  strategies,  prospects,  future  performance,
anticipated  trends  and  other  future  events.  Specifically,  this  report  and  the  information  incorporated  by
reference in this report contain forward-looking statements  relating  to,  among  other things:

(cid:127) our global business, growth, operating, investing, and financing strategies;

(cid:127) our product, distribution channel,  and geographic mix;

(cid:127) the success of new products, new brands, and other growth initiatives;

(cid:127) the impact of seasonality on our operations;

(cid:127) expectations regarding our net sales  and earnings growth  and  other financial  metrics;

(cid:127) our development of worldwide distribution  channels;

(cid:127) trends affecting our financial condition, results  of  operations, or cash  flows;

(cid:127) our expectations for expansion of our retail  and eCommerce capabilities;

(cid:127) overall global economic trends; and

(cid:127) reliability of overseas factory production and storage and availability of raw materials.

We  have  based  our  forward-looking  statements  largely  on  our  current  expectations  and  projections
about future events and financial trends affecting our business. Actual results may differ materially. Some
of  the  risks,  uncertainties  and  assumptions  that  may  cause  actual  results  to  differ  from  these  forward-
looking statements are described in Part I, Item 1A, ‘‘Risk Factors.’’ In light of these risks, uncertainties,
and  assumptions,  the  forward-looking  events  and  circumstances  discussed  in  this  report  and  the
information incorporated by reference in this report might not happen. You should read this report in its
entirety,  together  with  the  documents  that  we  file  as  exhibits  to  this  report  and  the  documents  that  we
incorporate  by  reference  in  this  report  with  the  understanding  that  our  future  results  may  be  materially
different  from  what  we  expect.  We  qualify  all  of  our  forward-looking  statements  by  these  cautionary
statements  and  we  assume  no  obligation  to  update  such  forward-looking  statements  publicly  for  any
reason.

PART I

References in this Annual Report on Form 10-K to ‘‘Deckers’’, ‘‘we’’, ‘‘our’’, ‘‘us’’, or the ‘‘Company’’
refer  to  Deckers  Outdoor  Corporation  together  with  its  consolidated  subsidiaries.  Ahnu(cid:1),  Deckers(cid:1),
MOZO(cid:1), Sanuk(cid:1), Simple(cid:1), Teva(cid:1), TSUBO(cid:1), and UGG(cid:1) are some of our trademarks. Other trademarks
or trade names appearing elsewhere in  this report  are the property of their respective  owners.

Item 1. Business.

Unless otherwise specifically indicated, all amounts in Item 1. and Item 1A. herein are expressed in

thousands, except for employees, share  quantity, per share data, and selling prices.

2

General

Deckers Outdoor Corporation was incorporated in 1975 under the laws of the State of California and,
in  1993,  reincorporated  under  the  laws  of  the  State  of  Delaware.  We  strive  to  be  a  premier  lifestyle
marketer  that  builds  niche  brands  into  global  market  leaders  by  designing  and  marketing  innovative,
functional  and  fashion-oriented  footwear  developed  for  both  high  performance  outdoor  activities  and
everyday  casual  lifestyle  use.  We  believe  that  our  footwear  is  distinctive  and  appeals  broadly  to  men,
women and children. We sell our products, including accessories such as handbags and outerwear, through
quality domestic and international retailers, international distributors, and directly to end-user consumers
both  domestically  and  internationally,  through  our  websites,  call  centers,  retail  concept  stores  and  retail
outlet stores. Our primary objective is to build our footwear lines into global lifestyle brands with market
leadership  positions.  We  seek  to  differentiate  our  brands  and  products  by  offering  diverse  lines  that
emphasize authenticity, functionality, quality, and comfort and products tailored to a variety of activities,
seasons, and demographic groups. Virtually all of our products are currently manufactured by independent
contractors outside of the United States (US). Our continued growth will depend upon the broadening of
our products offered under each brand, the appeal of our products to our consumers, expanding domestic
and  international  distribution,  successfully  opening  new  retail  stores,  increasing  sales  to  consumers,  and
developing or acquiring new brands.

In  July  2008,  we  entered  into  a  joint  venture  agreement  with  an  affiliate  of  Stella  International
Holdings Limited (‘‘Stella International’’) for the opening of retail stores and wholesale distribution for the
UGG brand in China. The joint venture is owned 51% by Deckers and 49% by Stella International. Stella
International  is  also  one  of  our  major  manufacturers  in  China.  In  May  2008,  we  acquired  100%  of  the
ownership interest of TSUBO, LLC, a high-end casual footwear brand. In March 2009, we acquired 100%
of  the  ownership  interest  of  Ahnu,  Inc.,  an  outdoor  performance  and  lifestyle  footwear  brand.  In
September  2009,  we  began  to  reacquire  our  international  distribution  rights,  beginning  in  Japan.  In
January  2010,  we  acquired  certain  assets  and  liabilities,  including  reacquisition  of  our  distribution  rights,
from our Teva distributor that sold to retailers in Belgium, the Netherlands, and Luxemburg (Benelux) as
well  as  France.  In  September  2010,  we  purchased  a  portion  of  a  privately  held  footwear  company  as  an
equity method investment. In January 2011, we acquired certain assets from our UGG, Teva, and Simple
brands  distributor  that  sold  to  retailers  in  the  United  Kingdom  (UK)  and  from  our  UGG  and  Simple
brands  distributor  that  sold  to  retailers  in  Benelux  and  France.  The  distribution  rights  in  these  regions
reverted back to us on December 31, 2010 upon the expiration of the distribution agreements. On May 19,
2011,  we  entered  into  an  asset  purchase  agreement  with  Sanuk  USA  LLC,  C&C  Partners,  Ltd.,  and  the
equity holders of both entities (collectively referred to as ‘‘Sanuk’’ or the ‘‘Sanuk brand’’). On July 1, 2011,
we completed the acquisition of the purchased assets and the assumption of the assumed liabilities of the
Sanuk  brand.  Our  consolidated  financial  statements  include  the  operations  of  Sanuk  beginning  July  1,
2011.

Products

We  market our products primarily under three proprietary brands:

UGG(cid:1). UGG  Australia  is  our  luxury  comfort  brand  and  the  category  creator  for  luxury  sheepskin
footwear.  The  UGG  brand  has  enjoyed  several  years  of  strong  growth  and  positive  end-user  consumer
reception,  driven  by  consistent  introductions  of  new  styles  in  the  fall  and  spring  seasons,  as  well  as
year-round styles. We have also strategically expanded our geographic distribution as well as our consumer
base  with  more  men’s  products.  Additionally,  we  have  broadened  the  brand  into  additional  product
categories beyond footwear, such as handbags, apparel, and cold weather accessories. We carefully manage
the distribution of our UGG products within higher-end specialty and department store retailers in order
to best reach our target consumers, preserve the UGG brand’s retail channel positioning and maintain the
UGG brand’s position as a mid- to upper-price luxury brand.

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In recent years, sales of UGG products have benefited from significant national media attention and
celebrity  endorsement  through  our  marketing  programs  and  product  placement  activities,  raising  the
profile of our UGG brand as a luxury comfort brand. We have further supported the UGG brand’s market
positioning by expanding the selection of styles available in order to build consumer interest in our UGG
brand collection. We also remain committed to limiting distribution of UGG products to higher-end retail
channels.

Teva(cid:1). Teva is our outdoor performance and lifestyle brand and pioneer of the sport sandal market.
We  have  expanded  the  Teva  product  line  over  time  to  include  open  and  closed-toe  outdoor  lifestyle
footwear,  as  well  as  additional  outdoor  performance  footwear,  including  multi-sport  shoes,  light  hiking
shoes,  amphibious footwear, and rugged outdoor travel shoes.

In  recent  years,  we  have  focused  on  regaining  our  leadership  position  in  the  performance  sandal
market, while broadening our performance platform to include other outdoor activities such as multi-sport,
light hiking, and freestyle mountain bike riding to lessen our overall reliance on sandal sales, while bringing
youthfulness back to the brand through contemporary designs, colors, and materials. Throughout 2010 and
2011,  we  have  continued  to  expand  our  closed-toe  offering  in  both  performance  and  lifestyle  outdoor
footwear. This includes a closed-toe line extension of our popular Mush(cid:5) flip flop collection, as well as a
line of insulated outdoor boots.

Sanuk(cid:1). Sanuk is our action sport footwear brand rooted in the surf community. The Sanuk brand’s
offerings  include  the  patented  SIDEWALK  SURFERS(cid:1)  shoe  which  effectively  introduced  the
deconstructed footwear movement, the Fraid Not(cid:5) sandal collection, and the Yoga Mat sandal made from
yoga  mat  material.  The  brand  has  a  history  of  innovation,  product  invention,  foot-friendly  comfort,  and
clever branding.

In  recent  years,  Sanuk  products  have  been  twice  recognized  at  the  Surf  Industry  Manufacturers
Association  (SIMA)  Image  Awards  as  the  2007  and  2010  Footwear  Product  of  the  Year.  The  brand’s
SIDEWALK  SURFERS  are  marketed  through  the 
‘‘THESE  ARE  NOT  SHOES,  THEY’RE
SANDALS(cid:1)’’ campaign, in reference to its patented sandal construction, which allows the consumers feet
to bend and flex in natural comfort. We plan to continue to build on the Sanuk brand’s authentic position
in the surf and outdoor markets through its relationships with prominent professional athletes, including
surfers,  bouldering  athletes,  and  rock  climbers,  known  as  much  for  their  unique  personal  styles  and
charisma as for their specialized talents.

In  addition  to  our  primary  brands,  our  other  brands  include  TSUBO,  a  line  of  high-end  casual
footwear  that  incorporates  style,  function,  and  maximum  comfort;  Ahnu,  a  line  of  outdoor  performance
and lifestyle footwear; MOZO, a line of footwear that combines running shoe technology with work shoe
toughness  for  individuals  that  spend  long  hours  working  on  their  feet;  and  Simple,  a  line  for  which  we
ceased distribution effective December  31, 2011.

Sales and Distribution

At  the  wholesale  level,  we  distribute  our  products  in  the  US  through  a  dedicated  network  of
independent sales representatives, as well as through employee sales representatives who serve as territory
representatives  or  key  account  executives  for  several  of  our  largest  customers.  Our  sales  representatives
are organized geographically and by brand and visit retail stores to communicate the features, styling, and
technology  of  our  products.  In  addition  to  our  wholesale  business,  we  also  sell  products  directly  to
consumers  through  our  websites  and  retail  stores.  Our  brands  are  generally  advertised  and  promoted
through a variety of consumer media campaigns. We benefit from editorial coverage in both consumer and
trade  publications.  Each  brand’s  dedicated  marketing  team  works  closely  with  targeted  accounts  to
maximize advertising and promotional effectiveness. We also manage brand marketing on a global basis to
ensure  consistent  consumer  communications  in  all  regions  and  channels.  We  determine  our  global
communication plans based on brand  strategies, consumer  insights, and return  on investment  measures.

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Our  sales  force  is  generally  separated  by  brand,  as  each  brand  generally  has  certain  specialty
consumers; however, there is overlap between the sales teams and customers. We have aligned our brands’
sales forces to position them for the future of the brands. Each brand’s respective sales manager recruits
and manages their network of sales representatives and coordinates sales to national accounts. We believe
this  approach  for  the  US  market  maximizes  the  selling  efforts  to  our  national  retail  accounts  on  a
cost-effective basis.

We  distribute  products  sold  in  the  US  through  our  distribution  centers  in  Ventura  and  Camarillo,
California. Our distribution centers feature a warehouse management system that enables us to efficiently
pick and pack products for direct shipment to customers. For certain customers requiring special handling,
each  shipment  is  pre-labeled  and  packed  to  the  retailer’s  specifications,  enabling  the  retailer  to  easily
unpack  our  product  and  immediately  display  it  on  the  sales  floor.  All  incoming  and  outgoing  shipments
must meet our quality inspection process.

Internationally,  we  distribute  our  products  through  independent  distributors  and  retailers  in  many
countries, including countries throughout Europe, Asia Pacific, Canada, and Latin America, among others.
In addition, as we do in the US, in certain countries, we sell products directly to international consumers
through our websites and our retail stores, including retail stores with our joint venture partner in China.
For  our  wholesale  and  direct  to  consumer  businesses,  we  operate  distribution  centers  in  certain
international locations and utilize third-party distribution companies in other countries. We may also work
with  trading  companies  for  importation,  as  needed.  Our  principal  wholesale  customers  include  specialty
retailers,  selected  department  stores,  outdoor  retailers,  sporting  goods  retailers,  shoe  stores,  and  online
retailers.  In  2011,  we  continued  to  assume  the  distribution  rights  from  certain  international  distributors
and sold directly to retailers in those regions. We plan to selectively continue distributor conversions in the
future.

Our five largest customers accounted for approximately 24.0% of our net sales for 2011, compared to
28.9% for 2010. No single customer accounted for greater than 10% of our consolidated net sales in 2011.
One customer, Nordstrom, accounted for greater than 10% of our consolidated net sales in 2010, with the
majority of those being related to our UGG segment.

UGG. We  sell  our  UGG  footwear  and  accessories  primarily  through  higher-end  department  stores
such as Nordstrom, Neiman Marcus and Bloomingdale’s, as well as independent specialty retailers such as
Journey’s and David Z., and internet customers such as Zappos.com. We believe these retailers support the
luxury positioning of our brand and are the destination shopping choice for the consumer who seeks out
the fashion and functional elements of  our UGG  products.

Teva. We  sell  our  Teva  footwear  primarily  through  specialty  outdoor  and  sporting  goods  retailers
such as REI, L.L. Bean, Dick’s Sporting Goods, and The Sports Authority as well as on-line retailers such
as Zappos.com. We believe these retail channels are the first choice for athletes, outdoor enthusiasts, and
adventurers seeking technical and performance-oriented outdoor footwear. Furthermore, we believe that
retailers who appreciate and can fully market the technical attributes of our performance products to the
consumer are best equipped to sell our Teva  footwear.

Sanuk. We sell our Sanuk footwear primarily through independent action sports retailers including
specialty  surf  and  skate  shops,  outdoor  retailers  such  as  REI,  EMS,  and  Bass  Pro,  specialty  retailers
including  Fred  Segal  and  Nordstrom,  and  larger  national  chains  including  Journeys,  Dillards,  and  The
Buckle.  We  believe  these  retailers  showcase  the  brand’s  creativity,  fun,  and  comfort  and  allow  us  to
effectively reach our target consumers  for  this brand.

Other brands. Our other brands are sold throughout the world primarily at better department stores,
outdoor  specialty  accounts,  independent  specialty  retailers,  and  with  online  retailers  that  support  our
brand ideals of comfort, style, and quality. Key accounts of our other brands include Nordstrom, Dillard’s,
Hanigs, REI, and Zappos.com.

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eCommerce. Our eCommerce business enables us to interact and reinforce our relationships with the
consumer.  We  operate  our  eCommerce  business  primarily  through  the  Uggaustralia.com,  Teva.com,
Sanuk.com,  Tsubo.com,  Ahnu.com,  and  Mozoshoes.com  websites.  Our  websites  support  the  brands’
marketing  goals  and  drive  offline  sales  by  educating  our  consumers  about  our  brands  and  products  and
also  directing  consumers  to  retailers  that  carry  our  brands,  including  our  own  retail  stores.  We  have
expanded our international capabilities by developing sites to service certain international markets. These
sites are translated into the local language, provide product through local distribution centers and price the
products  in  the  consumers’  local  currency.  In  2011,  we  launched  sites  in  the  UK,  Netherlands,  France,
Japan, and Canada. Our eCommerce business has offices in Flagstaff, Arizona; Richmond, England; and
Tokyo, Japan. In order to reduce the cost of order fulfillment, minimize out of stock positions, and further
leverage our distributions centers’ operations, order fulfillment is performed by our distribution centers in
California, the UK, Canada, and Japan. Products sold through our eCommerce business are sold at prices
which approximate retail prices, enabling us to capture the full retail margin on each direct to consumer
transaction.

Retail Stores. Our retail stores include company-owned stores as well as stores owned with our joint
venture partner in China. Our retail store business allows us to directly reach our consumers and meet the
growing demand for our products. In addition, our UGG Australia concept stores allow us to showcase the
entire lines for spring and fall; whereas, most retailers do not carry our full line. In 2011, we opened one
store  in  the  US  and  seventeen  internationally.  As  of  December  31,  2011,  we  had  a  total  of  34  UGG
Australia  concept  stores  and  11  retail  outlet  stores  worldwide.  Products  sold  through  our  concept  stores
are  sold  at  our  suggested  retail  prices,  enabling  us  to  capture  the  full  retail  margin  on  each  direct  to
consumer transaction. The outlet stores sell some of our discontinued styles from the previous season, plus
products made specifically for the outlet stores. During 2012, we plan to open additional retail stores in the
US and internationally.

Product  Design and Development

The  design  and  product  development  staff  for  each  of  our  brands  creates  new  innovative  footwear
products that combine our standards of high quality, comfort, and functionality. The design function for all
of  our  brands  is  performed  by  a  combination  of  our  internal  design  and  development  staff  plus  outside
freelance designers. By utilizing outside designers, we believe we are able to review a variety of different
design  perspectives  on  a  cost-efficient  basis  and  anticipate  color  and  style  trends  more  quickly.  Refer  to
Note  1  to  our  accompanying  consolidated  financial  statements  for  a  discussion  of  our  research  and
development costs for the last three  years.

In order to ensure quality, consistency, and efficiency in our design and product development process,
we  continually  evaluate  the  availability  and  cost  of  raw  materials,  the  capabilities  and  capacity  of  our
independent contract manufacturers, and the target retail price of new models and lines. The design and
development staff works closely with brand management to develop new styles of footwear and accessories
for our various product lines. We develop detailed drawings and prototypes of our new products to aid in
conceptualization  and  to  ensure  our  contemplated  new  products  meet  the  standards  for  innovation  and
performance that our consumers demand. Throughout the development process, we have multiple design
and  development  reviews,  which  we  then  coordinate  with  our  independent  manufacturers.  This  ensures
that we are addressing the needs of our consumers and are working toward a common goal of developing
and producing a high quality product  to  be  delivered on  a timely basis.

Manufacturing

We  do  not  manufacture  our  products;  we  outsource  the  production  of  our  brand  footwear  to
independent  manufacturers  primarily  in  China.  During  2009,  we  began  to  diversify  our  manufacturing
locations  by  outsourcing  a  limited  amount  of  production  to  manufacturers  in  Vietnam,  and  in  2010  and
2011 increased this production volume while also opening manufacturing locations in 2011 in the US and

6

Latin America. We require our independent contract manufacturers and designated suppliers to adopt our
Supplier Code of Conduct, which specifies that they comply with all local laws and regulations governing
human rights, working conditions, and environmental compliance before we are willing to conduct business
with them. Our Supplier Code of Conduct applies to all of our manufacturers, distributors, vendors, and
other  independent  contractors.  We  also  require  our  manufacturing  partners  to  comply  with  our  Ethical
Supply  Chain  guidelines  and  Restricted  Substances  policy  as  a  condition  of  doing  business  with  our
company.  We  require  our  licensees  to  demand  the  same  from  their  contract  factories  and  suppliers.  We
have no long-term contracts with our manufacturers. As we grow, we expect to continue to rely exclusively
on independent manufacturers for our  sourcing needs.

The production of footwear by our independent manufacturers is performed in accordance with our
detailed specifications and is subject to our quality control standards. We maintain an on-site supervisory
office  in  Pan  Yu  City,  China  that  serves  as  local  links  to  our  independent  manufacturers,  enabling  us  to
carefully monitor the production process from receipt of the design brief to production of interim and final
samples and shipment of finished product. We believe this local presence provides greater predictability of
material  availability,  product  flow  and  adherence  to  final  design  specifications  than  we  could  otherwise
achieve through an agency arrangement. To ensure the production of high quality products, the majority of
the materials and components used in production of our products by these independent manufacturers are
purchased from independent suppliers designated by us. Excluding sheepskin, we believe that substantially
all the various raw materials and components used in the manufacture of our footwear, including rubber,
leather,  and  nylon  webbing  are  generally  available  from  multiple  sources  at  competitive  prices.  We
generally  outsource  our  manufacturing  requirements  on  the  basis  of  individual  purchase  orders  or
short-term  purchase  commitments  rather  than  maintaining  long-term  purchase  commitments  with  our
independent manufacturers.

At  our  direction,  our  manufacturers  currently  purchase  the  majority  of  the  sheepskin  used  in  our
products from two tanneries in China, which source their skins for our products primarily from Australia,
Europe,  and  the  US.  We  maintain  constant  communication  with  the  tanneries  to  monitor  the  supply  of
sufficient high quality sheepskin available for our projected UGG brand production. To ensure adequate
supplies  for  our  manufacturers,  we  forecast  our  usage  of  sheepskin  in  advance  at  a  forward  price.  We
believe current supplies are sufficient to meet our needs in the near future, but we continue to investigate
our  options to accommodate any unexpected future growth.

We  have  instituted  pre-production,  in-line,  and  post-production  inspections  to  meet  or  exceed  the
high quality demanded by us and consumers of our products. Our quality assurance program includes our
own  employee  on-site  inspectors  at  our  independent  manufacturers  who  oversee  the  production  process
and  perform  quality  assurance  inspections.  We  also  inspect  our  products  upon  arrival  at  our  distribution
centers.

Patents and Trademarks

We utilize trademarks on nearly all of our products and believe that having distinctive marks that are
readily identifiable is an important factor in creating a market for our goods, in identifying the Company,
and  in  distinguishing  our  goods  from  the  goods  of  others.  We  currently  hold  trademark  registrations  for
UGG,  Teva,  Sanuk,  Simple,  TSUBO,  Ahnu,  MOZO,  and  other  marks  in  the  US  and  in  many  other
countries, including the countries of the European Union, Canada, China, Japan and Korea. We now hold
more  than  150  utility  and  design  patent  registrations  in  the  US  and  abroad  and  have  filed  more  than  15
new  patent  applications  which  are  currently  pending.  These  patents  expire  at  various  times;  US  patents
that are registered this year will remain valid to 2026 for design patents and to 2032 for utility patents. We
regard our proprietary rights as valuable assets and vigorously protect such rights against infringement by
third parties. No single patent is critical to our business, and no group of patents expiring in the same year
is critical to our business.

7

Seasonality

Our business is seasonal, with the highest percentage of UGG brand net sales occurring in the third
and fourth calendar quarters and the highest percentage of Teva and Sanuk brand net sales occurring in
the  first  and  second  calendar  quarters  of  each  year.  Our  financial  results  include  the  Sanuk  brand
beginning July 1, 2011. Our total net sales in the last half of the year have exceeded that for the first half of
the year, and we expect this trend to continue. Our other brands do not have a significant seasonal impact
on our business. Nonetheless, actual results could differ materially depending upon consumer preferences,
availability of product, competition, and our wholesale and distributor customers continuing to carry and
promote  our  various  product  lines,  among  other  risks  and  uncertainties.  See  Part  I,  Item  1A,  ‘‘Risk
Factors.’’ For further discussion on our working capital and inventory management, see Item 7 of Part II,
‘‘Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  —  Liquidity
and Capital Resources.’’

Backlog

Historically,  we  have  encouraged  our  wholesale  and  distributor  customers  to  place,  and  we  have
received,  a  significant  portion  of  orders  as  preseason  orders,  generally  four  to  eight  months  prior  to
shipment date. We provide customers with price incentives, and in certain cases extended payment terms,
to participate in such preseason programs to enable us to better plan our production schedule, inventory
and shipping needs. Unfilled customer orders as of any date, which we refer to as backlog, represent orders
scheduled to be shipped at a future date, which can be cancelled prior to shipment. The backlog as of a
particular date is affected by a number of factors, including seasonality, manufacturing schedule, and the
timing  of  product  shipments  as  well  as  variations  in  the  quarter-to-quarter  and  year-to-year  preseason
incentive  programs.  The  mix  of  future  and  immediate  delivery  orders  can  vary  significantly  from
quarter-to-quarter and year-to-year. As a result, comparisons of the backlog from period-to-period may be
misleading.

At  December  31,  2011,  our  backlog  of  orders  from  our  wholesale  customers  and  distributors  was
approximately  $387,000  compared  to  approximately  $336,000  at  December  31,  2010.  Our  2011  backlog
includes  the  Sanuk  brand,  which  we  did  not  have  in  2010.  While  all  orders  in  the  backlog  are  subject  to
cancellation by customers, we expect that the majority of such orders will be filled in 2012. We believe that
backlog  at  year-end  is  an  imprecise  indicator  of  total  revenue  that  may  be  achieved  for  the  full  year  for
several reasons. Backlog only relates to wholesale and distributor orders for the next season and current
season fill-in orders and excludes potential sales in our eCommerce business and retail stores during the
year. Backlog also is affected by the  timing of customers’ orders  and product availability.

Competition

The  casual,  outdoor,  athletic,  fashion,  and  formal  footwear  markets  are  highly  competitive.  Our
competitors include athletic and footwear companies, branded apparel companies, and retailers with their
own  private  labels.  Although  the  footwear  industry  is  fragmented  to  a  certain  degree,  many  of  our
competitors are larger and have substantially greater resources than us, including athletic shoe companies,
several of which compete directly with some of our products. In addition, access to offshore manufacturing
has  made  it  easier  for  new  companies  to  enter  the  markets  in  which  we  compete,  further  increasing
competition in the footwear and accessory industries. Due to the popularity of our UGG products, we face
increasing competition from a significant  number of  competitors selling imitation products.

Our  footwear  lines  compete  primarily  on  the  basis  of  brand  recognition  and  authenticity,  product
quality  and  design,  functionality,  performance,  comfort,  fashion  appeal,  and  price.  Our  ability  to
successfully compete depends on our  ability to:

(cid:127) shape and stimulate consumer tastes and preferences by offering innovative, attractive, and exciting

products;

8

(cid:127) anticipate and respond to changing  consumer demands in a timely manner;

(cid:127) maintain brand authenticity;

(cid:127) develop high quality products that  appeal  to  consumers;

(cid:127) suitably price our products;

(cid:127) provide strong and effective marketing support;  and

(cid:127) ensure product availability.

We believe we are well positioned to compete in the footwear industry. We continually look to acquire
or  develop  more  footwear  brands  to  complement  our  existing  portfolio  and  grow  our  existing  consumer
base.

Employees

At  December  31,  2011,  we  employed  approximately  1,900  employees  in  the  US,  Europe,  and  Asia,
none  of  whom  were  represented  by  a  union.  This  figure  includes  approximately  1,000  employees  in  our
retail stores worldwide, which includes part-time and seasonal employees. The large increase in employees
during  the  year  was  primarily  related  to  increased  selling,  general  and  administration  headcount
commensurate  with  our  growth.  We  intend  to  increase  our  employee  count  further  in  2012  primarily
related to retail stores and our other expansion initiatives. We believe our relationships with our employees
are good.

Financial Information about Segments and Geographic Areas

Our  six  reportable  business  segments  include  the  strategic  business  units  responsible  for  the
worldwide operations of our brands’ (UGG, Teva, Sanuk and other brands) wholesale divisions, as well as
our eCommerce and retail store businesses. The majority of our sales and long-lived assets are in the US.
Refer  to  Note  10  to  our  accompanying  consolidated  financial  statements  for  further  discussion  of  our
business segment data. Refer to Item 1A of this Part I for a discussion of the risks related to our foreign
operations.

Compliance with federal, state, and local environmental regulations has not had, nor is it expected to
have,  any  material  effect  on  our  capital  expenditures,  earnings,  or  competitive  position  based  on
information and circumstances known  to  us at  this time.

Available  Information

Our internet address is www.deckers.com. We post links to our website to the following filings as soon
as  reasonably  practicable  after  they  are  electronically  filed  with  or  furnished  to  the  Securities  and
Exchange  Commission  (SEC):  annual  reports  on  Form  10-K,  quarterly  reports  on  Form  10-Q,  current
reports on Form 8-K, Proxy Statements, and any amendment to those reports filed or furnished pursuant
to Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended. All such filings are available
through our website free of charge. Our filings may also be read and copied at the SEC’s Public Reference
Room at 100 F Street, NE, Washington, DC 20549. Information on the operation of the Public Reference
Room may be obtained by calling the SEC at 1-800-SEC-0330. The SEC also maintains an internet site at
www.sec.gov  that  contains  reports,  proxy  and  information  statements,  and  other  information  regarding
issuers that file electronically with the  SEC.

9

Item 1A. Risk Factors.

Our short and long-term success is subject to many factors beyond our control. Stockholders and potential
stockholders  should  carefully  consider  the  following  risk  factors  related  to  our  company  as  well  as  general
investor risks, in addition to the other information contained in this report and the information incorporated by
reference  in  this  report.  If  any  of  the  following  risks  occur,  our  business,  financial  condition  or  results  of
operations  could  be  adversely  affected.  In  that  case,  the  value  of  our  common  stock  could  decline  and
stockholders  and  potential  stockholders  may  lose  all  or  part  of  their  investment.  Please  also  see  the  section
entitled ‘‘Special Note on Forward-Looking Statements’’on page 2 of this Annual Report  on Form 10-K.

The recent financial crisis and current economic uncertainty may adversely affect our financial condition and

results of operations.

The  recent  economic  recession  and  continuing  economic  uncertainty  have  affected,  and  will  likely
continue  to  affect  consumer  spending  generally  and  the  buying  habits  and  preferences  of  our  customers
and end-user consumers in particular. A significant portion of the products we sell, especially those sold
under  the  UGG  Australia  brand,  are  considered  to  be  luxury  retail  products.  The  purchase  of  these
products  by  consumers  is  largely  discretionary,  and  is  therefore  highly  dependent  upon  the  level  of
consumer  spending,  particularly  among  affluent  consumers.  Sales  of  these  products  may  be  adversely
affected by a continuation or worsening of recent economic conditions, increases in consumer debt levels,
uncertainties regarding future economic prospects, or a decline in consumer confidence. During an actual
or perceived economic downturn, fewer consumers may shop for our products and those who do shop may
limit the amounts of their purchases. As a result, we could be required to reduce the price we can charge
for  our  products  or  increase  our  marketing  and  promotional  expenses  in  response  to  lower  than
anticipated  levels  of  demand  for  our  products.  In  either  case,  these  changes,  or  other  similar  changes  in
our marketing strategy, would reduce our revenues and profit margins and could have a material adverse
effect on our financial condition and  results of operations.

We  sell  the  majority  of  our  products  through  higher-end  specialty  and  department  store  retailers.
These retailer customers may be impacted by continuing economic uncertainty, reduced customer demand
for  luxury  products,  and  a  significant  decrease  in  available  credit.  If  reduced  consumer  spending,  lower
demand  for  luxury  products,  or  credit  pressures  result  in  financial  difficulties  or  insolvency  for  these
customers, it would adversely impact our estimated allowances and reserves as well as our overall financial
results. Also, economic factors such as increased transportation costs, inflation, higher costs of labor, and
higher  insurance  and  healthcare  costs  may  increase  our  cost  of  sales  and  our  operating  expenses,  and
otherwise  adversely  affect  our  financial  condition,  results  of  operations,  and  cash  flows.  Our  business,
access  to  credit,  and  trading  price  of  common  stock  could  be  materially  and  adversely  affected  if  the
current economic conditions do not improve or worsen.

Our financial success is influenced by the success of our customers.

Much of our financial success is directly related to the success of our retailers and distributor partners
to market and sell our brands through to the consumer. If a retailer fails to meet annual sales goals, it may
be difficult to locate an acceptable substitute retailer. If a distributor fails to meet annual sales goals, it may
be difficult and costly to either locate an acceptable substitute distributor or convert to a wholesale direct
model.  If  a  change  becomes  necessary,  we  may  experience  increased  costs,  loss  of  customers,  increased
credit risk, and increased inventory risk, as well as substantial disruption to operations and a potential loss
of sales.

We currently do not have long-term contracts with any of our retailers. We do have contracts with our
distributors with terms ranging up to five-years, however, while these contracts may have annual purchase
minimums which must be met in order to retain the distribution rights, the distributors are not otherwise
obligated  to  purchase  product.  Sales  to  our  retailers  and  distributors  are  generally  on  an  order-by-order

10

basis  and  are  subject  to  rights  of  cancellation  and  rescheduling  by  our  wholesale  customers.  We  use  the
timing  of  delivery  dates  in  our  wholesale  customer  orders  to  forecast  our  sales  and  earnings  for  future
periods.  If  any  of  our  major  customers,  including  independent  distributors,  experience  a  significant
downturn in business or fail to remain committed to our products or brands, then these customers could
postpone, reduce, or discontinue purchases from us. As a result, we could experience a decline in sales or
gross  margins,  write  downs  of  excess  inventory,  increased  discounts  or  extended  credit  terms  to  our
customers,  which  could  have  a  material  adverse  effect  on  our  business,  results  of  operations,  financial
condition, cash flows, and our common stock  price.

Our  five  largest  customers  accounted  for  approximately  24.0%  of  worldwide  net  sales  in  2011  and
28.9% of worldwide net sales in 2010. Any loss of a key customer, the financial collapse or bankruptcy of a
key customer, or a significant reduction in purchases from a key customer could have a material adverse
effect on our business, results of operations, and financial condition.

Failure  to  adequately  protect  our  trademarks,  patents,  and  other  intellectual  property  rights  or  deter

counterfeiting could diminish the value of our  brands and  reduce sales.

We believe that our trademarks and other intellectual property rights are of value and are integral to
our success and our competitive position. Some countries’ laws do not protect intellectual property rights
to the same extent as do US laws. Furthermore, our efforts to enforce our intellectual property rights are
typically met with defenses and counterclaims attacking the validity and enforceability of our intellectual
property  rights.  Unplanned  increases  in  legal  fees  and  other  costs  associated  with  the  defense  of  our
intellectual property or rebranding could result in higher operating expenses and lower earnings.

Similarly, from time to time, we may need to defend against claims that the word ‘‘ugg’’ is a generic
term and that ‘‘UGG Australia’’ should not be registered as a trademark. Such a claim was successful in
Australia, but such claims have been rejected by courts in the United States and in the Netherlands. Any
decision or settlement in any of these matters that prevents trademark protection of the ‘‘UGG Australia’’
brand  in  our  major  markets,  or  that  allows  a  third  party  to  continue  to  use  our  brand  trademarks  in
connection with the sale of products similar to our products, or to continue to manufacture or distribute
counterfeit products could result in intensified commercial competition and could have a material adverse
effect on our results of operations and  financial condition.

From  time  to  time,  we  discover  counterfeit  products  in  the  marketplace  that  infringe  upon  our
intellectual  property  rights.  If  we  are  unsuccessful  in  challenging  a  third  party’s  products  on  the  basis  of
patent, trademark and trade dress rights, particularly in some foreign countries, this could adversely affect
our  continued  sales,  financial  condition,  and  results  of  operation.  If  our  brands  are  associated  with
infringers’ or  competitors’ inferior products,  this could  also adversely affect the integrity of our brands.

If raw materials do not meet our specifications, or experience price increases or shortages, we could realize
interruptions in manufacturing, increased costs, higher product return rates, a loss of sales, or a reduction in our
gross margins.

We  depend  on  a  limited  number  of  key  sources  for  certain  raw  materials.  For  sheepskin,  the  raw
material used in a significant portion of our UGG products, we rely on two tanneries. Both the top grade
twinface  and  other  grades  of  sheepskin  used  in  UGG  products  are  in  high  demand  and  limited  supply.
Furthermore,  our  unique  sheepskin  needs  require  certain  types  of  sheepskin  that  may  only  be  found  in
certain geographic locations and tanneries with sufficient expertise and capacity to deliver sheepskin which
meets  our  specifications.  The  supply  of  sheepskin  can  be  adversely  impacted  by  weather  conditions,
disease, and harvesting decisions that are completely outside our control. For example, if the price of wool
increases, sheep herders may choose not to harvest their sheep and instead choose to shear their sheep for
wool, thus decreasing the supply of sheepskin. Sheepskin is also a by-product of the food industry and is
therefore  dependent  upon  the  demand  by  the  food  industry,  which  has  generally  been  decreasing  thus

11

leading  to  an  overall  reduction  in  the  number  of  sheep  available.  The  potential  inability  to  obtain
sheepskin and other raw materials could impair our ability to meet our production requirements and could
lead to inventory shortages, which can result in lost sales, delays in shipments to customers, strain on our
relationships with customers, and diminished brand loyalty. There have also been significant increases in
the prices of sheepskin as the demand from competitors for this material has increased and supply of sheep
has  decreased.  We  experienced  a 27%  increase  in  sheepskin  costs  in  2011  and  expect  an  additional  40%
increase  in  2012.  We  attempt  to  cover  the  full  amount  of  our  sheepskin  purchases  under  fixed  price
contracts. Any price increases in key raw materials will likely raise our costs and decrease our profitability
unless  we  are  able  to  commensurately  increase  our  selling  prices  and  implement  other  cost  savings
measures.

In  addition,  our  sheepskin  suppliers  warehouse  their  inventory  at  a  limited  number  of  facilities  in
China,  the  loss  of  any  of  which  due  to  natural  disasters  and  other  adverse  events  would  likely  result  in
shortages of sheepskin leading to delays in the production of our products and could result in a loss of sales
and earnings.

Our  independent  manufacturers  use  various  raw  materials  in  the  production  of  our  footwear  and
accessories that must meet our design specifications and, in some cases, additional technical requirements
for performance footwear. If these raw materials and the end product do not conform to our specifications,
we could experience a higher rate of customer returns and deterioration in the image of our brands, which
could have a material adverse effect  on  our business, results of  operations,  and financial condition.

Our new and existing retail stores may  not realize returns on  our  investments.

Our retail segment has grown substantially in both net sales and total assets during the past year, and
we intend to rapidly expand this segment in the future. We have entered into significant long-term leases
for  many  of  our  retail  locations.  Global  store  openings  involve  substantial  investments,  including
constructing  leasehold  improvements,  furniture  and  fixtures,  equipment,  information  systems,  inventory,
and personnel. In addition, since certain of our retail store costs are fixed, if we have insufficient sales, we
may be unable to reduce expenses in order to avoid losses or negative cash flows. Due to the high fixed cost
structure  associated  with  the  retail  segment,  negative  cash  flows  or  the  closure  of  a  store  could  result  in
significant  write-downs  of  inventory,  severance  costs,  lease  termination  costs,  impairment  losses  on
long-lived assets, or loss of our working capital, which could adversely impact our financial position, results
of operations, or cash flows.

In  addition,  from  time  to  time  we  license  the  right  to  operate  retail  stores  for  our  brands  to  third
parties,  including  our  independent  distributors.  We  provide  training  to  support  these  stores,  and  set  and
monitor  operational  standards.  However,  the  quality  of  these  store  operations  may  decline  due  to  the
failure of these third parties to operate the stores in a manner consistent with our standards, which could
harm their sales and as a result harm  our results  of operations or cause our brand image  to  suffer.

If we do not accurately forecast consumer demand, we may have excess inventory to liquidate or have difficulty

filling our customers’ orders.

Because the footwear industry has relatively long lead times for design and production, we must plan
our production tooling and projected volumes many months before consumer tastes become apparent. The
footwear and fashion industry is subject to rapid changes in consumer preferences, as well as the effects of
weather, general market conditions, competition, and other factors affecting demand. A large number of
models, colors, and sizes in our product lines can increase these risks. As a result, we may fail to accurately
forecast styles, colors, and features that will be in demand. If we overestimate demand for any products or
styles, we may be forced to incur higher markdowns or sell excess inventories at reduced prices resulting in
lower, or negative, gross margins.

12

Our success depends on our ability to anticipate fashion trends.

Our  success  depends  largely  on  the  continued  strength  of  our  brands,  on  our  ability  to  anticipate,
understand, and react to the rapidly changing fashion tastes of footwear, apparel, and accessory consumers
and to provide appealing merchandise in a timely and cost effective manner. Our products must appeal to
a broad range of consumers whose preferences cannot be predicted with certainty and are subject to rapid
change. We are also dependent on consumer receptivity to our products and marketing strategy. There can
be  no  assurance  that  consumers  will  continue  to  prefer  our  brands  or  that  we  will  (1)  respond  quickly
enough  to  changes  in  consumer  preferences,  (2)  market  our  products  successfully,  or  (3)  successfully
introduce acceptable new models and styles of footwear or accessories to our target consumer. Achieving
market  acceptance  for  new  products  also  likely  will  require  us  to  exert  substantial  product  development
and  marketing  efforts  and  expend  significant  funds  to  attract  consumers.  A  failure  to  introduce  new
products that gain market acceptance or maintain market share with our current products would erode our
competitive position, which would reduce our profits and could adversely affect the image of our brands,
resulting in long-term harm to our business.

Our  UGG  brand  has  experienced  strong  growth  over  the  past  several  years,  with  double-digit
increases  in  net  wholesale  sales  of  UGG  products.  We  cannot  anticipate  how  long  we  will  continue
sustaining this growth rate in the future. UGG products include fashion items that could go out of style at
any time. UGG products represent a majority of our business, and if UGG product sales were to decline or
fail to increase in the future, our overall financial performance and common stock price would be adversely
affected.

Many of our products are seasonal, and our sales are  sensitive to weather conditions.

Sales  of  our  products  are  highly  seasonal  and  are  sensitive  to  weather  conditions.  For  example,
extended periods of unseasonably warm weather during the fall and winter months may reduce demand for
our  UGG  products.  Even  though  we  are  creating  more  year-round  styles  for  our  brands,  the  effect  of
favorable or unfavorable weather on sales can be significant enough to affect our quarterly results, with a
resulting effect on our common stock price.

We may  not succeed in implementing our growth  strategies.

As part of our growth strategy, we seek to enhance the positioning of our brands, extend our brands
into  complementary  product  categories  and  markets,  partner  with  or  acquire  compatible  companies  or
brands, expand geographically, increase our retail presence, and improve our operational performance. We
continue to expand the nature and scope of our operations considerably, including significantly increasing
the number of our employees worldwide. We anticipate that substantial further expansion will be required
to realize our growth potential and new market opportunities.

We  are  growing  globally  through  our  retail,  eCommerce,  wholesale,  and  distributor  channels.  In
addition, as part of our international growth strategy, we intend to continue to transition from third-party
distribution to direct distribution through wholly-owned subsidiaries. Implementing our growth strategies,
or  failure  to  effectively  execute  them,  could  affect  near  term  revenues  from  the  postponement  of  sales
recognition to future periods, our rate of growth or profitability, which in turn could have a negative effect
on the value of our common stock. In addition, our  growth initiatives could:

(cid:127) increase our working capital needs beyond our capacity;

(cid:127) increase costs if we fail to successfully integrate a newly acquired business or achieve expected cost

savings;

(cid:127) result in impairment charges related to acquired businesses;

13

(cid:127) create  remote-site  management  issues,  which  would  adversely  affect  our  internal  control

environment;

(cid:127) have significant domestic or international legal or compliance implications;

(cid:127) make it difficult to attract, retain, and manage adequate human resources in  remote  locations;

(cid:127) cause additional inventory manufacturing, distribution,  and management costs;

(cid:127) cause us to experience difficulty in  filling customer orders;

(cid:127) result in distribution termination transaction costs; or

(cid:127) create other production, distribution, and operating difficulties.

Our goodwill and other intangible assets  may incur  impairment losses.

We conducted our annual impairment tests of goodwill and other intangible assets for 2011, 2010, and
2009.  In  addition,  we  conducted  interim  impairment  evaluations  when  impairment  indicators  arose.  In
2011,  2010,  and  2009,  we  did  not  recognize  any  material  impairment  charges  on  our  goodwill  and  other
intangible assets.

If any brand’s product sales or operating margins decline to a point that the fair value falls below its
carrying  value,  we  may  be  required  to  write  down  the  related  intangible  assets.  These  or  other  related
declines  could  cause  us  to  incur  additional  impairment  losses,  which  could  materially  affect  our
consolidated  financial  statements  and  results  of  operations.  The  value  of  our  trademarks  is  highly
dependent on forecasted revenues and earnings before interest and taxes for our brands, as well as derived
discount  and  royalty  rates.  In  addition,  the  valuation  of  intangible  assets  is  subject  to  a  high  degree  of
judgment and complexity. We may also decide to discontinue a brand which would result in the write down
of all related intangible assets. The balances of goodwill and nonamortizable intangibles by brand are as
follows:

As of December 31, 2011

UGG

Teva

Sanuk

Total

Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 154
6,101

$15,301

$

— 113,944

— $ 15,455
120,045

Total nonamortizable intangibles . . . . . . . . . . . . . . . . . . . . . .

$6,255

$15,301

$113,944

$135,500

Because we depend on independent manufacturers, we face challenges in maintaining a continuous supply of

finished  goods that meet our quality standards.

Most of our production is performed by a limited number of independent manufacturers in China. We
depend  on  these  manufacturers’  ability  to  finance  the  production  of  goods  ordered  and  to  maintain
manufacturing capacity, and store completed goods in a safe and sound location pending shipment. We do
not  possess  direct  control  over  either  the  independent  manufacturers  or  their  materials  suppliers,  so  we
may be unable to obtain timely and continuous delivery of acceptable products. In addition, while we do
have long standing relationships with most of our factories, we currently do not have long-term contracts
with these independent manufacturers, and any of them may unilaterally terminate their relationship with
us  at  any  time  or  seek  to  increase  the  prices  they  charge  us.  As  a  result,  we  are  not  assured  of  an
uninterrupted  supply  of  acceptable  quality  and  competitively  priced  products  from  our  independent
manufacturers.  If  there  is  an  interruption,  we  may  not  be  able  to  substitute  suitable  alternative
manufacturers to provide products or services of a comparable quality at an acceptable price or on a timely
basis.  If  a  change  in  our  independent  manufacturers  becomes  necessary,  we  would  likely  experience

14

increased costs as well as substantial disruption of our business, which could result in a loss of sales and
earnings.

Interruptions in the supply chain can also result from natural disasters and other adverse events that
would  impair  our  manufacturers’  operations.  We  keep  proprietary  materials  involved  in  the  production
process,  such  as  shoe  molds,  knives,  and  raw  materials,  under  the  custody  of  our  independent
manufacturers. If these independent manufacturers were to experience loss or damage to our proprietary
materials involved in the production process, we cannot be assured that such independent manufacturers
would have adequate insurance to cover such loss or damage and, in any event, the replacement of such
materials would likely result in significant delays in the production of our products and could result in a
loss of sales and earnings.

Our independent manufacturers are located outside the US, where we are subject to the risks of international

commerce.

Most  of  our  independent  manufacturers  are  in  China  and  Vietnam,  with  the  vast  majority  of
production performed by a limited number of manufacturers in China. Foreign manufacturing is subject to
numerous risks, including the following:

(cid:127) tariffs,  import  and  export  controls,  and  other  non-tariff  barriers  such  as  quotas  and  local  content
rules on raw materials and finished products, including the potential threat of anti-dumping duties
and quotas;

(cid:127) increasing transportation costs;

(cid:127) poor infrastructure and shortages of  equipment, which  can disrupt transportation and utilities;

(cid:127) restrictions on the transfer of funds;

(cid:127) changing economic conditions;

(cid:127) violations  or  changes  in  governmental  policies  and  regulations  including  labor,  safety,  and

environmental regulations in China, Vietnam, the  US, and elsewhere;

(cid:127) refusal to adopt or comply with our Supplier  Code of Conduct and Restricted Substances Policy;

(cid:127) customary business traditions in China and Vietnam such as local holidays, which are traditionally

accompanied by high levels of turnover in  the factories;

(cid:127) labor unrest, which can lead to work  stoppages and interruptions  in transportation  or supply;

(cid:127) delays during shipping, at the port of entry or  at the  port of departure;

(cid:127) political instability, which can interrupt commerce;

(cid:127) use of unauthorized or prohibited materials  or reclassification of materials;

(cid:127) expropriation and nationalization; and

(cid:127) adverse  changes  in  consumer  perception  of  goods,  trade,  or  political  relations  with  China  and

Vietnam.

These factors could severely interfere with the manufacture or shipment of our products, which could
make  it  difficult  to  obtain  adequate  supplies  of  quality  products  when  we  need  them,  thus  materially
affecting  our  sales  and  results  of  operations.  While  we  periodically  visit  and  audit  the  operations  of  our
independent  manufacturers,  we  do  not  control  their  business  practices.  If  we  discovered  non-compliant
manufacturers or suppliers that cannot or will not become compliant, we would cease dealing with them,
and  we  could  suffer  an  interruption  in  our  product  supply  chain.  In  addition,  the  manufacturers’  or

15

designated  suppliers’  actions  could  damage  our  reputation  and  the  value  of  our  brands,  resulting  in
negative publicity and discouraging customers and consumers from  buying our products.

In addition, the costs of production and transportation of our products can increase as petroleum and
other energy prices rise, or demand for ocean containers or other means of transportation exceed existing
supply.

We conduct business outside the US, which exposes us to foreign currency, global liquidity, and other risks.

The  state  of  the  global  economy  continues  to  influence  the  level  of  consumer  spending  for
discretionary  items.  This  affects  our  business  as  it  is  highly  dependent  on  consumer  demand  for  our
products. The current political and economic environments in certain countries in Europe have resulted in
significant  macroeconomic  risks,  including  high  rates  of  unemployment,  high  fuel  prices,  and  continued
global  economic uncertainty largely precipitated by the  European  debt  crisis.

We  operate  on  a  global  basis,  with  approximately  31.4%  of  our  net  sales  for  the  year  ended
December  31,  2011  from  operations  outside  the  US.  As  we  continue  to  increase  our  international
operations, our sales and expenditures in foreign currencies become more material and subject to currency
fluctuations  and  global  credit  markets.  A  significant  portion  of  our  international  operating  expenses  are
paid in local currencies. Also, our foreign distributors sell in local currencies, which impacts the price to
foreign consumers. Effective January 1, 2011, our business changed such that certain of our subsidiaries’
functional  currency  designations  changed  from  US  dollars  to  the  local  currencies.  We  currently  utilize
forward contracts or other derivative instruments for the amounts we expect to purchase and sell in foreign
currencies  to  mitigate  exposure  to  fluctuations  in  the  foreign  currency  exchange  rate.  As  we  continue  to
expand  international  operations  and  increase  purchases  and  sales  in  foreign  currencies,  we  will  evaluate
and may utilize additional derivative instruments, as needed, to hedge our foreign currency exposures. Our
hedging strategies depend on our forecasts of sales, expenses, and cash flows, which are inherently subject
to inaccuracies. Therefore, our hedging strategies may be ineffective. Future changes in foreign currency
exchange  rates  and  global  credit  markets  may  cause  changes  in  the  US  dollar  value  of  our  purchases  or
sales and materially affect our sales, profit margins, or results of operations, when converted to US dollars.
In  addition,  the  failure  of  financial  institutions  that  underwrite  our  derivative  contracts  may  negate  our
efforts to hedge our foreign currency exposures and result in material foreign currency or contract losses.
Foreign currency hedging activities, transactions, or translations could materially impact our consolidated
financial statements.

While  our  purchases  from  overseas  factories  are  currently  denominated  in  US  dollars,  certain
operating  and  manufacturing  costs  of  the  factories  are  denominated  in  other  currencies.  As  a  result,
fluctuations in these currencies versus the US dollar could impact our purchase prices from the factories in
the event that they adjust their selling  prices accordingly.

Key  business  processes  and  supporting  information  systems  could  be  interrupted  and  adversely  affect  our

business.

Our  future  success  and  growth  depend  on  the  continued  operation  of  our  key  business  processes,
including  information  systems,  global  communications,  the  internet,  and  key  personnel.  Hackers  and
computer  viruses  have  disrupted  operations  at  many  major  companies.  We  may  be  vulnerable  to  similar
acts  of  sabotage.  Key  processes  could  also  be  interrupted  by  a  failure  due  to  weather,  natural  disaster,
power  loss,  telecommunications  failure,  failure  of  our  computer  systems,  sabotage,  terrorism,  or  similar
event such that:

(cid:127) critical business systems become inoperable or  require significant  costs to restore;

(cid:127) key personnel are unable to perform their duties,  communicate, or  access information systems;

(cid:127) significant quantities of merchandise are damaged  or destroyed;

16

(cid:127) we  are  required  to  make  unanticipated  investment  in  state-of-the-art  technologies  and  security

measures;

(cid:127) key wholesale and distributor customers cannot  place or  receive  orders;

(cid:127) eCommerce customer orders may not be received or fulfilled;

(cid:127) confidential  information  about  our  customers  may  be  misappropriated  or  lost  damaging  our

reputation and customer relationships;

(cid:127) we are exposed to unanticipated liabilities; or

(cid:127) carriers cannot ship or unload shipments.

These interruptions to key business processes could have a material adverse effect on our business and

operations and result in lost sales and  reduced  earnings.

We  rely  on  our  information  management,  internet  cloud  providers,  and  other  enterprise  resource
planning  systems  to  operate  our  business,  prepare  forecasts  and  track  our  operating  results.  Our
information management and enterprise planning systems will require modification and refinement as we
grow and our business needs change. We may experience difficulties in transitioning to new or upgraded
information  technology  systems,  including  loss  of  data,  unreliable  data,  and  decreases  in  productivity  as
our personnel become familiar with the new systems. If we experience a significant system failure or if we
are  unable  to  competitively  modify  our  information  management  systems  to  respond  to  changes  in  our
business needs, then our ability to properly run our business and report financial results could be adversely
affected.

The loss of the services and expertise of any key employee could also harm our business. Our future

success depends on our ability to identify, attract, and retain  qualified personnel  on a timely  basis.

We  may  not  be  able  to  attract  or  retain  highly  capable  employees  who  can  achieve  our  strategic  goals  and

objectives.

Our  future  success  depends  on  our  ability  to  identify,  attract,  and  retain  qualified  personnel  on  a
timely  basis.  The  loss  of  the  services  and  expertise  of  any  key  employee  could  also  harm  our  business
through business process interruptions, loss of institutional knowledge, and recruitment and training costs.

We could be adversely affected by the loss of our warehouses.

The warehousing of our inventory is located at a limited number of self-managed domestic facilities
and self-managed and third party managed international facilities, the loss of any of which could adversely
impact  our  sales,  business  performance,  and  operating  results.  In  addition,  we  could  face  a  significant
disruption in our domestic distribution center operations if our automated pick module does not perform
as anticipated or ceases to function for  an extended period.

Our sales in international markets are subject to a variety of laws and political and economic risks that may
adversely impact our sales and results of operations in certain regions, which could increase our costs and adversely
impact our operating results.

Our ability to capitalize on growth in new international markets and to maintain the current level of
operations in our existing international markets is subject to risks associated with international operations
and  joint  ventures  with  international  partners  that  could  adversely  affect  our  sales  and  results  of
operations. These include:

(cid:127) changes in currency exchange rates, which  impact the price to international  consumers;

(cid:127) ability to move currency out of international markets;

17

(cid:127) the burdens of complying with a variety of foreign  laws and  regulations;

(cid:127) legal costs and penalties related to  defending allegations of non-compliance;

(cid:127) unexpected changes in regulatory requirements;

(cid:127) inability to successfully import into a  country;

(cid:127) changes in tax laws;

(cid:127) complications due to lack of familiarity  with local  customs;

(cid:127) difficulties associated with promoting products in unfamiliar cultures;

(cid:127) political instability;

(cid:127) changes in diplomatic and trade relationships; and

(cid:127) general economic fluctuations in specific  countries or markets.

International trade and import regulations may impose unexpected duty costs or other non-tariff barriers to
markets while the increasing number of free trade agreements has the potential to stimulate increased competition;
security procedures may cause significant  delays.

Products manufactured overseas and imported into the US and other countries are subject to import
duties. While we have implemented internal measures to comply with applicable customs regulations and
to properly calculate the import duties applicable to imported products, customs authorities may disagree
with our claimed tariff treatment for certain products, resulting in unexpected costs that may not have been
factored into the sales price of the products and our  forecasted gross margins.

We cannot predict whether future domestic laws, regulations or trade remedy actions or international
agreements may impose additional duties or other restrictions on the importation of products from one or
more of our sourcing venues. Such changes could increase the cost of our products, require us to withdraw
from  certain  restricted  markets,  or  change  our  business  methods  and  could  make  it  difficult  to  obtain
products of our customary quality at a competitive price. Meanwhile, the continued negotiation of bilateral
and multilateral free trade agreements by the US and our other market countries with countries other than
our  principal  sourcing  venues  may  stimulate  competition  from  manufacturers  in  these  other  sourcing
venues,  which  now  export,  or  may  seek  to  export,  footwear  and  accessories  to  our  target  markets  at
preferred rates of duty, which may have  an effect on our  sales  and  operations.

Additionally,  the  increased  threat  of  terrorist  activity  and  law  enforcement  responses  to  this  threat
have required greater levels of inspection of imported goods and have caused delays in bringing imported
goods  to  market.  Any  tightening  of  security  procedures,  for  example,  in  the  aftermath  of  a  terrorist
incident, could worsen these delays and increase our costs.

The investment of our substantial cash and cash equivalents are subject to risks, which may cause losses and

affect the liquidity of these investments.

A portion of our cash and cash equivalents are held as cash in operating accounts that are with third
party  financial  institutions.  These  balances  routinely  exceed  the  Federal  Deposit  Insurance  Corporation
(FDIC)  insurance  limits.  While  we  regularly  monitor  the  cash  balances  in  our  operating  accounts  and
adjust  the  balances  as  appropriate,  these  cash  balances  could  lose  value  or  become  inaccessible  if  the
underlying financial institutions fail or are subject to other adverse conditions in the financial markets. To
date,  we have experienced no loss or lack of access  to  cash in  our operating accounts.

The  remainder  of  our  cash  and  cash  equivalents  is  invested  in  funds  managed  by  third  party
investment  management  institutions.  These  investments  include  US  treasuries  and  government  agencies,
money  market  funds,  and  municipal  bonds,  among  other  investments.  Certain  of  these  investments  are

18

subject to general credit, liquidity, market, and interest rate risks. While we do not hold any investments
whose  value  is  directly  correlated  to  mortgage  debt,  investment  risk  has  been  and  may  further  be
exacerbated by US mortgage defaults and credit and liquidity issues, which have affected various sectors of
the financial markets. To date, we have experienced no material loss or lack of access to our cash and cash
equivalents. However, we can provide no assurance that access to our cash and cash equivalents, or their
earning potential, will not be impacted by adverse conditions in the financial markets. These market risks
associated with our investment portfolio may have an adverse effect on our results of operations, liquidity,
and financial condition.

The tax laws applicable to our business are very complicated and we may be subject to additional income tax
liabilities  as a result of audits by various taxing  authorities or changes  in tax laws applicable to our  business.

We conduct our operations through subsidiaries in several countries including the US, the UK, Japan,
China, Hong Kong, the Netherlands, Bermuda, France, and Canada. As a result, we are subject to tax laws
and regulations in each of those jurisdictions, and to tax treaties between the US and other nations. These
tax  laws  are  highly  complex,  and  significant  judgment  and  specialized  expertise  is  required  in  evaluating
and estimating our worldwide provision for income taxes.

We  are  subject  to  audits  in  each  of  the  various  jurisdictions  where  we  conduct  business,  and  any  of
these  jurisdictions  may  assess  additional  income  taxes  against  us  as  a  result  of  their  audits.  Although  we
believe our tax estimates are reasonable, and we undertake to prepare our tax filings in accordance with all
applicable tax laws, the final determination with respect to any tax audits, and any related litigation, could
be materially different from our estimates or from our historical income tax provisions and accruals. The
results of an audit or litigation could have a material effect on our operating results or cash flows in the
periods for which that determination is made and may require a restatement of prior financial reports at a
material  cost.  In  addition,  future  period  earnings  may  be  adversely  impacted  by  litigation  costs,
settlements,  penalties,  or  interest  assessments.  See  Note  5  of  our  accompanying  consolidated  financial
statements for discussion of our pending  Internal Revenue Service (IRS) audit.

We  are  also  subject  to  constant  changes  in  tax  laws,  regulations  and  treaties  in  and  between  the
nations in which we operate. Our income tax expense is based upon our interpretation of the tax laws in
effect in various countries at the time that the expense was incurred. A change in these tax laws, treaties or
regulations,  including  those  in  and  involving  the  US,  or  in  the  interpretation  thereof,  could  result  in  a
materially higher tax expense or a higher effective tax rate on our worldwide earnings. It is possible that tax
proposals  could  result  in  changes  to  the  existing  US  tax  laws  that  affect  us.  We  are  unable  to  predict
whether any proposals will ultimately be enacted. Any such changes could increase our income tax liability
and adversely affect our net income and  long term effective tax  rates.

We face intense competition, including competition from companies with significantly greater resources than
ours,  and  if  we  are  unable  to  compete  effectively  with  these  companies,  our  market  share  may  decline  and  our
business could be harmed.

The  footwear  industry  is  highly  competitive,  and  many  new  competitors  have  entered  into  the
marketplace.  Additionally,  we  have  experienced  increased  competition  from  established  companies.  A
number of our competitors have significantly greater financial, technological, engineering, manufacturing,
marketing, and distribution resources than we do, as well as greater brand awareness in the footwear and
accessory markets. Our competitors include athletic and footwear companies, branded apparel companies,
and  retailers  with  their  own  private  labels.  Their  greater  capabilities  in  these  areas  may  enable  them  to
better  withstand  periodic  downturns  in  the  footwear  industry,  compete  more  effectively  on  the  basis  of
price  and  production,  and  develop  new  products  more  quickly.  In  addition,  access  to  offshore
manufacturing  has  made  it  easier  for  new  companies  to  enter  the  markets  in  which  we  compete,  further
increasing competition in the footwear  and accessory industries.

19

Additionally, efforts by our competitors to dispose of their excess inventories may significantly reduce
prices that we can expect to receive for the sale of our competing products and may cause our consumers
to shift their purchases away from our products. If we fail to compete successfully in the future, our sales
and earnings will decline, as will the value of our business, financial condition, and common stock price.

Our common stock price has been volatile, which could  result in substantial losses  for stockholders.

Our common stock is traded on the NASDAQ Global Select Market. While our average daily trading
volume  for  the  52-week  period  ended  February  15,  2012  was  approximately  1,386,000  shares,  we  have
experienced  more  limited  volume  in  the  past  and  may  do  so  in  the  future.  The  trading  price  of  our
common  stock  has  been  and  may  continue  to  be  volatile.  The  closing  prices  of  our  common  stock,  as
reported  by  the  NASDAQ  Global  Select  Market,  have  ranged  from  $73.28  to  $117.66  for  the  52-week
period ended February 15, 2012. The trading price of our common stock could be affected by a number of
factors, including, but not limited to  the following:

(cid:127) changes in expectations of our future performance, whether realized  or perceived;

(cid:127) changes in estimates by securities analysts  or failure  to  meet such estimates;

(cid:127) published research and opinions by securities analysts and  other market forecasters;

(cid:127) changes in our credit ratings;

(cid:127) the financial results and liquidity of  our customers;

(cid:127) shift  of  revenue  recognition  as  a  result  of  changes  in  our  distribution  model,  delivery  of

merchandise, or entering into agreements with related  parties;

(cid:127) claims brought against us by a regulatory agency or our stockholders;

(cid:127) quarterly fluctuations in our sales,  expenses, and financial results;

(cid:127) general equity market conditions and  investor sentiment;

(cid:127) economic conditions and consumer  confidence;

(cid:127) broad market fluctuations in volume and price;

(cid:127) increasing short sales of our stock;

(cid:127) announcements  to repurchase our stock;

(cid:127) the declaration of stock or cash dividends;  and

(cid:127) a variety of risk factors, including the ones described elsewhere in this Annual Report on Form 10-K

and in our other periodic reports.

In addition, the stock market in general has experienced extreme price and volume fluctuations that
have  often  been  unrelated  or  disproportionate  to  the  operating  performance  of  individual  companies.
Accordingly, the price of our common stock is volatile and any investment in our stock is subject to risk of
loss. These broad market and industry factors and other general macroeconomic conditions unrelated to
our  financial performance may also affect  our  common stock price.

Item 1B. Unresolved Staff Comments.

None.

20

Item 2. Properties.

Our  corporate  headquarters  is  located  in  Goleta,  California.  We  have  two  US  distribution  centers,
both in California, and an international distribution center in the Netherlands. Our eCommerce operations
are  in  Arizona,  England,  and  Japan.  We  also  have  an  office  in  China  to  oversee  the  quality  and
manufacturing  standards  of  our  products,  an  office  in  Macau  to  coordinate  logistics,  an  office  in  Hong
Kong  to  coordinate  sales  and  marketing  efforts,  and  offices  in  the  UK  and  the  Netherlands  to  oversee
European  operations  and  administration.  As  of  December  31,  2011,  we  had  nineteen  retail  stores  in  the
US ranging from approximately 2,000 to 7,000 square feet. Internationally, we had fifteen Company-owned
retail  stores  in  the  UK,  Japan,  and  Canada  and  eleven  jointly-owned  retail  stores  in  China.  We  have  no
manufacturing facilities, as all of our products are manufactured by independent manufacturers. We also
utilize  third-party  managed  distribution  centers  in  certain  international  countries.  We  lease,  rather  than
own, our facilities from unrelated parties. In 2011, we purchased approximately fourteen acres of land to
build a new corporate headquarters in Goleta, California. We expect the construction of the headquarters
to be completed in 2013. With the exception of our eCommerce and retail store facilities, our facilities are
attributable  to  multiple  segments  of  our  business  and  are  not  allocated  to  the  reportable  segments.  We
believe our space is adequate for our current needs and that suitable additional or substitute space will be
available  to  accommodate  the  foreseeable  expansion  of  our  business  and  operations.  We  may  utilize
additional  third-party  managed  distribution  centers  internationally,  as  we  continue  converting  selective
international distributor businesses into  wholesale businesses.

The following table reflects the location, use, segment, and approximate size of our significant physical

properties:

Facility  Location

Description

Business Segment

Approximate Square  Footage

Camarillo, California . . . . . . . . . . . . . Warehouse Facility
Goleta, California . . . . . . . . . . . . . . . . Corporate Offices

unallocated
unallocated

723,000
66,000

Item 3. Legal Proceedings.

We are involved in various routine legal proceedings as both plaintiff and defendant incident to the

ordinary course of our business, including  proceedings to protect our intellectual property rights.

As part of our policing program for our intellectual property rights, from time to time, we file lawsuits
in  the  US  and  abroad  alleging  acts  of  trademark  counterfeiting,  trademark  infringement,  patent
infringement, trade dress infringement, trademark dilution, and state or foreign law claims. At any given
point  in  time,  we  may  have  a  number  of  such  actions  pending.  These  actions  often  result  in  seizure  of
counterfeit  merchandise  or  out  of  court  settlements  with  defendants  or  both.  From  time  to  time,  we  are
subject  to  claims  where  plaintiffs  will  raise,  or  defendants  will  raise,  either  as  affirmative  defenses  or  as
counterclaims,  the  invalidity  or  unenforceability  of  certain  of  our  intellectual  properties,  including  our
trademark registration for UGG Australia. We also are aware of many instances throughout the world in
which a third party is using our UGG trademarks within its internet domain name, and we have discovered
and  are  investigating  several  manufacturers  and  distributors  of  counterfeit  Teva,  UGG,  and  Sanuk
products.

We believe that the outcome of all pending legal proceedings in the aggregate will not have a material

adverse effect on our business or consolidated  financial statements.

Item 4. Mine Safety Disclosures.

Not applicable.

21

PART II

Item 5. Market for Registrant’s Common Equity, Related  Stockholder Matters and Issuer  Purchases of

Equity Securities.

Our common stock is traded on the NASDAQ Global Select Market under  the symbol  ‘‘DECK.’’

In  May  2010,  we  announced  a  three-for-one  split  of  our  outstanding  shares  of  common  stock.  As  a
result of the stock split, stockholders received two additional shares of our common stock, in the form of a
stock dividend, for every share of our common stock held on June 17, 2010, the record date for the stock
split. The common stock was distributed to stockholders after the close of trading on the NASDAQ Global
Select Market on July 2, 2010, by our transfer agent BNY Mellon Shareholder Services. The common stock
began  trading  on  a  post-split  basis  on  the  NASDAQ  Global  Select  Market  at  the  opening  of  trading  on
July 6, 2010. All applicable share and per share information in this Item 5 has been adjusted retrospectively
for the three-for-one stock split.

The following table shows the range of low and high closing sale prices per share of our common stock

as reported by the NASDAQ Global Select Market  for the periods  indicated.

Year ended December 31, 2011:

First  Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31, 2010:

First  Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Common Stock
Price Per Share

Low

High

$ 72.38
$ 77.66
$ 73.28
$ 75.57

$ 31.53
$ 41.56
$ 43.41
$ 49.41

90.57
$
$
96.72
$ 105.01
$ 117.66

$
$
$
$

46.94
54.97
51.93
87.02

As  of  February  15,  2012,  there  were  59  record  holders  of  our  common  stock,  and  we  believe  there

were approximately 50,000 beneficial holders of our common stock.

We  did  not  sell  any  equity  securities  during  the  year  ended  December  31,  2011  that  were  not

registered under the Securities Act of 1933, as  amended.

22

STOCKHOLDER RETURN PERFORMANCE  PRESENTATION

Below is a graph comparing the percentage change in the cumulative total stockholder return on the
Company’s common stock against the cumulative total return of the NASDAQ Market Index and a peer
group index for the five-year period commencing December 31, 2006 and ending December 31, 2011. The
data  represented  below  assumes  one  hundred  dollars  invested  in  each  of  the  Company’s  common  stock,
the NASDAQ Market Index, and the peer group index on January 1, 2007. The stock performance graph
shall  not  be  deemed  incorporated  by  reference  by  any  general  statement  incorporating  by  reference  this
Annual Report on Form 10-K into any filing under the Securities Act of 1933, as amended, or under the
Securities  Exchange  Act  of  1934,  as  amended,  except  to  the  extent  that  the  Company  specifically
incorporates this information by reference, and shall not otherwise be deemed filed under either of such
Acts. Total return assumes reinvestment of dividends; we have paid no dividends on our common stock and
have  not done so since our inception.

Deckers Outdoor Corporation

NASDAQ Composite-Total Returns

Peer Group Index

$500

$400

$300

$200

$100

$0

2006

2007

2008

2009

2010

21FEB201205472763
2011

2006

2007

2008

2009

2010

2011

December 31,

Deckers Outdoor Corporation . . . . . . . . . . . . . .
NASDAQ Market Index# . . . . . . . . . . . . . . . . .
Peer Group Index* . . . . . . . . . . . . . . . . . . . . . .

$100.0
100.0
100.0

$258.6
110.7
93.8

$133.2
66.4
41.1

$169.7
96.5
68.8

$398.9
114.1
89.3

$378.0
113.2
82.0

# The NASDAQ Market Index is the  same NASDAQ Index  used  in our  2010 Form 10-K.

*

The  Peer  Group  Index  consists  of  LaCrosse  Footwear,  Inc.;  Steven  Madden,  Ltd.;  K-Swiss  Inc.;
Kenneth Cole Productions, Inc.; Wolverine World Wide, Inc.; Crocs, Inc.; and Skechers USA, Inc. In
our 2010 Form 10-K, the peer group also included The Timberland Company, which is not included in
the current presentation because that company was acquired during 2011.

DIVIDEND POLICY

We  have  not  declared  or  paid  any  cash  dividends  on  our  common  stock  since  our  inception.  We
currently do not anticipate declaring or paying any cash dividends in the foreseeable future. Our current
credit  agreement  allows  us  to  make  cash  dividends,  provided  that  no  event  of  default  has  occurred  or  is
continuing and provided that we have a minimum amount of cash plus unused credit of $75,000.

23

STOCK REPURCHASE PROGRAM

In  June  2009,  our  Board  of  Directors  approved  a  stock  repurchase  program  to  repurchase  up  to
$50,000 of our common stock in the open market or in privately negotiated transactions, subject to market
conditions, applicable legal requirements, government regulations, and other factors. The program did not
obligate us to acquire any particular amount of common stock and the program could be suspended at any
time at our discretion. The purchases were funded from available excess working capital. We repurchased
245,000 shares for approximately $20,000, or an average price of $81.22 per share under the program for
the year ended December 31, 2011. All shares purchased were purchased as part of a publicly announced
program  in  open-market  transactions.  As  of  December  31,  2011,  we  had  repurchased  the  full  amount
authorized under this program. The following table summarizes our stock repurchases for the year ended
December 31, 2011:

Period

Total number
of shares
purchased*
(in thousands)

Average price
paid per
share

Approximate dollar
value of shares that  may
yet be purchased
(in thousands)

As of December 31, 2010 . . . . . . . . . . . . . . . . . . . .
January 1 — May 31, 2011 . . . . . . . . . . . . . . . . . . .
June 1 — June 30, 2011 . . . . . . . . . . . . . . . . . . . . .
July 1 — December 31, 2011 . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
245
—

245

$ —
$ 81.22
$ —

$ 20,000
$ 20,000
—
$
—
$

* All  shares  purchased  were  purchased  as  part  of  a  publicly  announced  program  in  open-market

transactions.

On  February 23,  2012,  our  Board  of  Directors  approved  a  new  stock  repurchase  program  to
repurchase up to $100,000 of our common stock in the open market or in privately negotiated transactions,
subject  to  market  conditions,  applicable  legal  requirements,  and  other  factors.  The  program  does  not
obligate us to acquire any particular amount of common stock and the program may be suspended at any
time at our discretion. The purchases will be funded from available working  capital.

24

Item 6. Selected Financial Data.

We  derived  the  following  selected  consolidated  financial  data  from  our  consolidated  financial
statements. Historical results are not necessarily indicative of the results to be expected in the future. You
should  read  the  following  consolidated  financial  information  together  with  our  consolidated  financial
statements and the related notes and ‘‘Management’s Discussion and Analysis of Financial Condition and
Results of Operations’’ contained in Part  II of this Annual Report on  Form 10-K.

Statements of operations data
Net sales:

UGG wholesale . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . .
Sanuk wholesale . . . . . . . . . . . . . . . . . .
Other brands wholesale . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . .

Cost of sales . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . .

Selling, general and administrative

expenses(1) . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . . .
Income before income taxes . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . .

Net (income) loss attributable to

noncontrolling interest . . . . . . . . . . . . . .
Net income attributable to Deckers

Years ended December 31,

2011

2010

2009

2008

2007

(In thousands, except per share data)

$ 915,203
118,742
26,039
21,801
106,498
189,000
1,377,283
698,288
678,995

$ 663,854
96,207
—
23,476
91,808
125,644
1,000,989
498,051
502,938

$566,964
71,952
—
19,644
75,666
78,951
813,177
442,087
371,090

$483,781
80,882
—
17,558
68,769
38,455
689,445
384,127
305,318

$291,908
82,003
—
11,163
45,473
18,382
448,929
241,458
207,471

394,157
284,838
(424)
285,262
83,404
201,858

253,850
249,088
(1,021)
250,109
89,732
160,377

189,843
181,247
(1,976)
183,223
66,304
116,919

188,399
116,919
(3,583)
120,502
46,631
73,871

101,918
105,553
(4,486)
110,039
43,602
66,437

(2,806)

(2,142)

(133)

77

—

Outdoor Corporation . . . . . . . . . . .

$ 199,052

$ 158,235

$116,786

$ 73,948

$ 66,437

Net income per share attributable to

Deckers Outdoor Corporation common
stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-average common shares

outstanding:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

5.16

5.07

$

$

4.10

4.03

$

$

2.99

2.96

$

$

1.89

1.87

$

$

1.73

1.69

38,605
39,265

38,615
39,292

39,024
39,393

39,126
39,585

38,505
39,387

(1) 2008  includes  impairment  losses  of  $35,825  related  to  our  Teva  trademarks,  Teva  goodwill,  and
TSUBO goodwill. During our annual and interim assessments of goodwill and other intangible assets,
we concluded that the fair values were lower than the carrying amounts and therefore wrote down the
trademarks and goodwill to their respective  fair values.

2011

2010

2009

2008

2007

As of December 31,

(In thousands)

Balance sheet data
Cash and cash equivalents . . . . . . . . . . . . . .
Working capital . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities . . . . . . . . . . . . . . . . . . .
Total Deckers Outdoor Corporation

stockholders’ equity . . . . . . . . . . . . . . . . .

$ 263,606
585,823
1,146,196
72,687

$445,226
570,869
808,994
8,456

$315,862
420,117
599,043
6,269

$176,804
317,755
483,721
3,847

$ 54,525
230,173
370,032
—

835,936

652,987

491,358

384,252

298,638

25

Item 7. Management’s Discussion and Analysis  of Financial Condition and Results of Operation.

References to ‘‘Deckers,’’ ‘‘we,’’ ‘‘us,’’ ‘‘our,’’ or similar terms refer to Deckers Outdoor Corporation
together with its consolidated subsidiaries. Unless otherwise specifically indicated, all amounts herein are
expressed in thousands, except for share quantity, per share data, and selling prices. All share and related
information  presented  herein  reflects  the  increased  number  of  shares  resulting  from  the  three-for-one
stock  split  paid  on  July  2,  2010.  The  following  discussion  of  our  financial  condition  and  results  of
operations should be read together with our consolidated financial statements and the accompanying notes
to those statements included elsewhere in  this document.

Overview

We  are  a  leading  designer,  producer,  marketer,  and  brand  manager  of  innovative,  high-quality

footwear, apparel, and accessories. We market our products primarily  under  three proprietary  brands:

(cid:127) UGG(cid:1):  Premier  brand  in  luxury  and  comfort  footwear,  handbags,  apparel,  and  cold  weather

accessories;

(cid:127) Teva(cid:1): High performance multi-sport shoes, rugged outdoor footwear, and sport sandals; and
(cid:127) Sanuk(cid:1): Innovative action sport footwear brand  rooted in the surf community.

Our  financial  condition  and  results  of  operations  include  the  operations  of  Sanuk  beginning  July  1,
2011, the acquisition date. In addition to our primary brands, our other brands include TSUBO(cid:1), a line of
high-end casual footwear that incorporates style, function and maximum comfort; Ahnu(cid:1), a line of outdoor
performance  and  lifestyle  footwear;  MOZO(cid:1),  a  line  of  footwear  that  combines  running  shoe  technology
with work shoe toughness for individuals that spend long hours working on their feet; and Simple(cid:1), a line
for which we ceased distribution effective  December 31,  2011.

We sell our brands through our quality domestic retailers and international distributors and retailers,
as  well  as  directly  to  our  end-user  consumers  through  our  eCommerce  business  and  our  retail  stores.
Independent  third  parties  manufacture  all  of  our  products.  In  2010,  we  converted  our  Teva  business  in
Belgium, the Netherlands, and Luxemburg (Benelux) and France from a distributor model to a wholesale
model. In January 2011, we converted from a distributor model to a wholesale model for the UGG, Teva,
and Simple brands in the United Kingdom (UK) and Ireland and the UGG and Simple brands in Benelux
and France.

Our business has been impacted by several  important trends affecting  our  end markets:

(cid:127) The prolonged US and global economic conditions have adversely impacted businesses worldwide
in general. Some of our customers have been, and more may be, adversely affected, which in turn
has, and may continue to, adversely impact our financial results.

(cid:127) The sheepskin used in certain UGG products is in high demand and limited supply, and there have
been  significant  increases  in  the  prices  of  sheepskin  as  the  demand  from  competitors  for  this
material has increased.

(cid:127) The  markets  for  casual,  outdoor,  and  athletic  footwear  have  grown  significantly  during  the  last
decade.  We  believe  this  growth  is  a  result  of  the  trend  toward  casual  dress  in  the  workplace,
increasingly active outdoor lifestyles, and  a growing emphasis on  comfort.

(cid:127) Consumers are more often seeking footwear designed to address a broader array of activities with
the  same  quality,  comfort,  and  high  performance  attributes  they  have  come  to  expect  from
traditional athletic footwear.

(cid:127) Our  consumers  have  narrowed  their  footwear  product  breadth,  focusing  on  brands  with  a  rich

heritage and authenticity as market category  creators  and  leaders.

26

(cid:127) Consumers  have  become  increasingly  focused  on  luxury  and  comfort,  seeking  out  products  and

brands that are fashionable while still  comfortable.

(cid:127) There  is  an  emerging  sustainable  lifestyle  movement  happening  all  around  the  world.  Consumers

are demanding that brands and companies become more environmentally responsible.

By  emphasizing  our  brands’  images  and  our  focus  on  comfort,  performance  and  authenticity,  we
believe  we  can  continue  to  maintain  a  loyal  consumer  following  that  is  less  susceptible  to  fluctuations
caused by changing fashions and changes in consumer preferences. We have also responded to consumer
focus on sustainability by establishing objectives, policies, and procedures to help us drive key sustainability
initiatives around human rights, environmental  sustainability, and community affairs.

We have experienced costs increases, most significantly with sheepskin. We attempt to cover the full
amount  of  our  sheepskin  purchases  under  fixed  price  contracts.  We  continually  strive  to  contain  our
material costs through increasing the mix of non-sheepskin products, exploring new footwear materials and
new  production  technologies,  and  utilizing  lower  cost  production,  including  the  US  where  we  will  begin
sourcing  product  from  in  2012.  Also,  refer  to  Item  7A.  Quantitative  and  Qualitative  Disclosures  about
Market Risk for further discussion of  our  commodity price risk.

Below is an overview of the various components of our business, including some key factors that affect

each  business and some of our strategies  for growing each  business.

UGG Brand Overview

The UGG brand has become well-known throughout the US as well as internationally. Over the past
several  years,  our  UGG  brand  has  received  increased  global  media  exposure  including  increased  print
media  in  ads  and  cooperative  advertising  with  our  customers,  which  has  contributed  to  broader  public
awareness of the brand and significantly increased demand for the collection. We believe that the increased
global  media  focus and demand for UGG  products were  driven by the  following:

(cid:127) consumer brand loyalty, due to the luxury and comfort of  UGG footwear;

(cid:127) continued innovation of new product categories and styles,  including those beyond footwear;

(cid:127) increased  marketing  in  high-end  magazines,  out  of  home  and  digital  advertising  for  women  and

men;

(cid:127) a targeted UGG for Men campaign  featuring Tom Brady;

(cid:127) targeted marketing at prospective  consumers in new  catalogs  and direct mail pieces;

(cid:127) successful targeting of higher-end distribution;

(cid:127) expanded product assortment purchases from existing accounts;

(cid:127) adoption by high-profile celebrities as a favored footwear brand;

(cid:127) increased  media  attention  that  has  enabled  us  to  introduce  the  brand  to  consumers  much  faster

than we would have otherwise been able to;

(cid:127) increased  exposure  to  the  brand  driven  by  our  concept  stores  that  showcase  all  of  our  product

offerings;

(cid:127) continued expansion of worldwide  retail  through new UGG Australia stores;

(cid:127) continued geographic expansion across  the US and internationally; and

(cid:127) expansion of our shop-in-shop program worldwide.

27

We  believe  the  luxury  and  comfort  features  of  UGG  products  will  continue  to  drive  long-term
consumer  demand.  Recognizing  that  there  is  a  significant  fashion  element  to  UGG  footwear  and  that
footwear fashions fluctuate, our strategy seeks to prolong the longevity of the brand by offering a broader
product line suitable for wear in a variety of climates and occasions and by limiting distribution to selected
higher-end retailers. As part of this strategy we have increased our product offering, including a growing
spring line, an expanded men’s line, and a fall line that consists of a range of luxurious collections for both
genders, an expanded kids’ line, as well as handbags, cold weather accessories, and apparel. We have also
recently  expanded  our  marketing  and  promotional  efforts,  which  we  believe  has  and  will  continue  to
contribute  to  our  growth.  We  believe  that  the  evolution  of  the  UGG  brand  and  our  strategy  of  product
diversification  also  will  help  decrease  our  reliance  on  sheepskin,  which  is  in  high  demand  and  subject  to
price  volatility.  Nonetheless,  we  cannot  assure  investors  that  our  efforts  will  continue  to  provide  UGG
brand growth.

Teva Brand Overview

Our  Teva  brand  is  positioned  to  be  a  leading  innovative,  global,  action-outdoor  brand,  with  over
25 years worth of contributions to the outdoor adventure experience. The Teva brand pioneered the water
sport sandal category in 1984, and to this day, our brand mission is to inspire spontaneity, camaraderie, and
adventure on, around, or in water. Leveraging our core performance competencies of traction, hydro, and
comfort  footwear,  we  are  focused  on  driving  growth  through  innovation  in  the  emerging  action-outdoor
space  through  multi-sport,  light  hiking,  freestyle  mountain  bike  riding,  action  water  sports,  and  other
action-outdoor lifestyle products.

Our  efforts  to  expand  the  Teva  brand  beyond  sandals,  while  embracing  our  core  water-based
competencies, contributed to significant revenue growth in 2010 and 2011. Throughout the past few years,
our broader range of footwear demonstrated strong retail sell-through across all channels, and we believe
that  our  retail  partners  have  viewed  both  our  product  and  marketing  innovations  as  relevant  and
compelling.

We  see  an  opportunity  to  grow  the  Teva  brand  significantly  outside  of  the  US.  In  January  2010,  we
converted from a distributor model to a wholesale model in the Benelux region and France, enhancing our
marketing  and  distribution  capabilities  in  the  outdoor  active  Benelux  market.  In  January  2011,  we
converted our Teva brand international business from an independent distributor to a wholesale model in
the  UK,  including  Scotland  and  Ireland,  which  now  affords  us  the  opportunity  to  better  drive  our  brand
building and growth initiatives in this influential market. In 2012, our Teva brand will be re-launched in the
Japanese market by our Japan subsidiary. Within the US, we see strong growth opportunities within our
current  core  channels  of  distribution,  outdoor  specialty,  and  sporting  goods,  as  our  product  assortment
evolves  and  expands.  Also,  through  effective  product  and  distribution  segmentation,  we  see  significant
expansion  opportunities  within  the  family  value,  department  store,  better  footwear,  and  action  sports
channels. However, we cannot assure  investors that these efforts will be successful.

Sanuk Brand Overview

On July 1, 2011 we acquired the Sanuk brand, a dynamic action sport footwear brand rooted in surf,
known for its original sandals and shoes and irreverent marketing. The brand has a history of innovation,
product  invention,  foot-friendly  comfort,  and  clever  branding.  Sanuk  is  currently  available  in  more  than
1,700 retailers in 40 countries and at  Sanuk.com.

We believe that the Sanuk brand is an ideal addition to the Deckers family of brands and that each of
our brands can leverage off each others’ distribution channels. The Sanuk business is a profitable, well-run
business that we believe provides for substantial growth opportunities within the action sports market, as
well  as  other  markets  and  channels  in  which  Deckers  is  already  established.  In  the  14  years  since  its
inception, the Sanuk brand has consistently brought creativity, fun, and comfort to the line of sandals and

28

shoes for men, women, and children. We plan to continue to build on the Sanuk brand’s authentic position
in the surf and outdoor markets through its relationships with prominent professional athletes, including
surfers,  bouldering  athletes,  and  rock  climbers,  known  as  much  for  their  unique  personal  styles  and
charisma as for their specialized talents.

Other  Brands Overview

Our  other  brands  consist  of  TSUBO,  Ahnu,  MOZO,  and  Simple.  Our  other  brands  are  all  sold
through  most  of  our  distribution  channels,  with  the  majority  through  wholesale  channels.  We  ceased
distribution of the Simple brand effective December 31, 2011.

TSUBO, meaning pressure point in Japanese, is marketed as high-end casual footwear for men and
women.  The  brand  is  the  synthesis  of  ergonomics  and  style,  with  a  full  line  of  sport  and  dress  casuals,
boots, sandals and heels constructed to provide consumers with contemporary footwear that incorporates
style,  function,  and  maximum  comfort.  We  are  positioning  the  TSUBO  brand  as  the  premium  footwear
solution for people in the city. We are continuing to create products to address consumers’ unique needs of
all-day comfort, innovative style, and  superior quality.

The  Ahnu  brand  is  an  outdoor  performance  and  lifestyle  footwear  brand  for  men  and  women.  The
name Ahnu is derived from the Celtic goddess representing the balance of well-being and prosperity. The
brand focuses primarily on women consumers offering style and comfort for active women on both trails
and  pavement.  The  product  goal  is  to  achieve  uncompromising  footwear  performance  by  developing
footwear  that  will  provide  the  appropriate  balance  of  traction,  grip,  flexibility,  cushioning,  and  durability
for a variety of outdoor activities — whether on trails, beaches, or  sidewalks.

The  MOZO  brand  strives  to  deliver  revolutionary  footwear  for  creative,  passionate,  and  talented
professionals that spend long hours working on their feet. Our high-performance footwear is designed to
the  standards  of  these  professionals,  not  just  their  workplace.  In  2011,  MOZO  introduced  The  Chef
Signature  Collection:  footwear  designed  by  Marcus  Samuelsson,  Aaron  Sanchez,  and  Chris  Cosentino.
This collection has put the MOZO brand in the press for the first time and allowed the brand to open up
new  distribution  opportunities.  We  have  recently  expanded  our  distribution  to  include  large  on-line
retailers and into the health care worker  market.

We  expect  to  leverage  our  design,  marketing,  and  distribution  capabilities  to  grow  our  other  brands
over the next several years, consistent with our mission to build niche brands into global market leaders.
Nevertheless, we cannot assure investors that our efforts to grow these brands will be successful.

eCommerce Overview

Our  eCommerce  business,  which  sells  all  of  our  brands,  allows  us  to  reinforce  our  relationship  with
the consumer. eCommerce enables us to meet the growing demand for our products, sell the products at
retail prices, and provide significant incremental operating income. The eCommerce business provides us
an opportunity to communicate to the consumer with a consistent brand message that is in line with our
brands’  promises,  drives  awareness  of  key  brand  initiatives,  and  offers  targeted  information  to  specific
consumer segments. Our websites also drive wholesale and distributor sales through brand awareness and
directing consumers to retailers that carry our brands, including our own retail stores. In recent years, our
eCommerce  business  has  had  significant  revenue  growth,  much  of  which  occurred  as  the  UGG  brand
gained popularity and as consumers continued to increase internet usage for footwear and other purchases.

Managing our eCommerce business requires us to focus on the latest trends and techniques for web
design and marketing, to generate internet traffic to our websites, to effectively convert website visits into
orders,  and  to  maximize  average  order  sizes.  We  plan  to  continue  to  grow  our  eCommerce  business
through  improved  website  features  and  performance,  increased  marketing,  expansion  into  international

29

markets,  and  utilization  of  mobile  and  tablet  technology.  Nevertheless,  we  cannot  assure  investors  that
revenue from our eCommerce business  will continue to grow.

Retail Stores Overview

Our retail stores are predominantly UGG Australia concept stores and UGG Australia outlet stores.
Our  retail  stores  enable  us  to  directly  impact  our  customers’  experience,  meet  the  growing  demand  for
these  products,  sell  the  products  at  retail  prices  and  provide  us  with  incremental  operating  income.  In
addition, our UGG Australia concept stores allow us to showcase our entire line; whereas, a retailer may
not  carry  the  whole  line.  Through  our  outlet  stores,  we  sell  some  of  our  discontinued  styles  from  prior
seasons, plus products made specifically for the outlet stores. We sell Teva products as well as some of our
other brands through our UGG Australia outlet  stores.

As  of  December  31,  2011,  we  had  a  total  of  45  retail  stores  worldwide.  These  stores  are  company-
owned and operated and include our China stores, which are owned and operated with our joint venture
partner. During 2012, we plan to open additional retail stores, with the majority in international locations,
with the total being more than the number of stores we opened in 2011, and we intend to continue opening
more retail stores worldwide beyond  2012.

Seasonality

Our business is seasonal, with the highest percentage of UGG brand net sales occurring in the third
and fourth calendar quarters and the highest percentage of Teva and Sanuk brand net sales occurring in
the  first  and  second  calendar  quarters  of  each  year.  Our  financial  results  include  the  Sanuk  brand
beginning July 1, 2011. Our other brands  do  not have a  significant seasonal impact.

2011

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . .

$204,851
$ 28,195

$154,222
$414,358
$ (10,798) $ 90,661

$603,852
$176,780

2010

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . . . . . . . . . . . . . .

$155,927
$ 28,821

$137,059
$ 13,216

$277,879
$ 66,314

$430,124
$140,737

With the large growth in the UGG brand over the past several years, net sales in the last half of the
year  have  exceeded  net  sales  for  the  first  half  of  the  year.  Given  our  expectations  for  our  brands,  we
currently expect this trend to continue. Nonetheless, actual results could differ materially depending upon
consumer  preferences,  availability  of  product,  competition,  and  our  wholesale  and  distributor  customers
continuing to carry and promote our various product lines, among other risks and uncertainties. See Part I,
Item 1A, ‘‘Risk Factors.’’

30

Results of Operations

Year Ended December 31, 2011 Compared to Year Ended December 31,  2010

The following table summarizes our results of operations:

Years Ended December 31,

2011

2010

Change

Amount

%

Amount

%

Amount

%

Net sales . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . .

$1,377,283
698,288

100.0% $1,000,989
498,051
50.7

100.0% $376,294
200,237
49.8

37.6%
40.2

Gross profit . . . . . . . . . . . . . . . . . . . . .

678,995

49.3

502,938

50.2

176,057

35.0

Selling, general and administrative

expenses . . . . . . . . . . . . . . . . . . . . . . . .

394,157

Income from operations . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to the

284,838
(424)

285,262
83,404

201,858

28.6

20.7
—

20.7
6.1

14.7

253,850

249,088
(1,021)

250,109
89,732

160,377

25.4

24.9
(0.1)

25.0
9.0

16.0

140,307

35,750
597

55.3

14.4
58.5

35,153
(6,328)

14.1
(7.1)

41,481

25.9

noncontrolling interest

. . . . . . . . . . . . .

(2,806)

(0.2)

(2,142)

(0.2)

(664)

(31.0)

Net income attributable to Deckers

Outdoor Corporation . . . . . . . . . . . . . .

$ 199,052

14.5% $ 158,235

15.8% $ 40,817

25.8%

Overview. The  Sanuk  brand  operations  are  included  in  our  results  of  operations  effective  upon  the
acquisition date of July 1, 2011. The increase in net sales was primarily due to an increase in UGG product
sales. The increase in income from operations resulted from higher sales, partially offset by higher selling,
general and administrative expenses  (SG&A) and lower gross  margin.

31

Net Sales. The following table summarizes net sales by location and net sales by brand and distribution

channel:

Years Ended December 31,

Change

2011

2010

Amount

%

Net sales by location:
US . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .
International

$ 945,109
432,174

$ 764,111
236,878

$180,998
195,296

23.7%
82.4

Total . . . . . . . . . . . . . . . . . . . . . . .

$1,377,283

$1,000,989

$376,294

37.6%

Net sales by brand and distribution

channel:

UGG:

Wholesale . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . .

$ 915,203
98,256
188,377

$ 663,854
84,574
124,718

$251,349
13,682
63,659

37.9%
16.2
51.0

Total . . . . . . . . . . . . . . . . . . . . . . .

1,201,836

873,146

328,690

37.6

Teva:

Wholesale . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . .

Sanuk:

Wholesale . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . .

Other brands:

Wholesale . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . .

118,742
5,571
452

124,765

26,039
539
—

26,578

21,801
2,132
171

24,104

96,207
4,838
302

101,347

—
—
—

—

22,535
733
150

23,418

26,039
539
—

26,578

23.4
15.2
49.7

23.1

*
*
—

*

23,476
2,396
624

26,496

(1,675)
(264)
(453)

(7.1)
(11.0)
(72.6)

(2,392)

(9.0)

Total . . . . . . . . . . . . . . . . . . . . .

$1,377,283

$1,000,989

$376,294

37.6%

Total eCommerce . . . . . . . . . . . . . . . . .

$ 106,498

$

91,808

$ 14,690

16.0%

Total Retail stores . . . . . . . . . . . . . . . .

$ 189,000

$ 125,644

$ 63,356

50.4%

*

Calculation of percentage change  is not meaningful.

The increase in net sales was primarily driven by strong sales for the UGG brand. We experienced an
increase in the number of pairs sold primarily through our UGG and Teva wholesale channels, as well as
the addition of the Sanuk brand. This resulted in a 26.7% overall increase in the volume of footwear sold
for  all  brands  to  approximately  22.8  million  pairs  for  the  year  ended  December  31,  2011  compared  to
approximately 18.0 million pairs for 2010. Our weighted-average wholesale selling price per pair increased
to $52.38 for the year ended December 31, 2011 from $47.71 for 2010. The increased average selling price
was partially due to higher selling prices resulting from our conversion from a distributor model to a direct
wholesale  model  for  our  UGG  brand  in  the  UK  and  Benelux  and  for  our  Teva  brand  in  the  UK.  The

32

increased selling prices over the prior year period from this conversion will not recur; however, we expect
to maintain the wholesale selling prices in these regions  in the future.

Wholesale net sales of our UGG brand increased primarily due to the volume of pairs sold, as well as
an increase in the average selling price, which was largely related to our conversion to a direct wholesale
model in the UK and Benelux. We cannot assure investors that UGG brand sales will continue to grow at
their past pace.

Wholesale net sales of our Teva brand increased due to both an increase in the volume of pairs sold, as
well  as  an  increase  in  the  average  selling  price,  which  was  largely  related  to  our  conversion  to  a  direct
wholesale  model  in  the  UK,  as  well  as  increased  closed-toe  footwear  that  carry  higher  average  selling
prices.

Wholesale net sales of our Sanuk brand, which  we acquired in  July  2011, were  $26,039.

Wholesale  net  sales  of  our  other  brands  decreased  due  to  a  decrease  in  the  average  selling  price,

primarily due to closeout sales for our Simple brand, partially  offset by an  increase in pairs sold.

Net sales of our eCommerce business increased due to both an increase in the volume of pairs sold

and an increase in the average selling  price, primarily for the UGG brand.

Net sales of our retail store business, which are primarily UGG brand sales, increased largely due to
the addition of 18 new stores opened since December 31, 2010. New stores that were not open during the
full  year  ended  December  31,  2010  contributed  approximately  $75,000  of  retail  sales  for  the  year  ended
December  31,  2011  compared  to  their  partial  year  sales  of  approximately  $19,000  in  2010.  We  do  not
expect this growth rate to continue because as we increase the number of our stores, each new store will
have  less  proportional  impact  on  our  growth  rate.  For  those  stores  that  were  open  during  the  full  year
ended  December  31,  2011  and  2010,  same  store  sales  grew  by  6.3%.  Nevertheless,  we  cannot  assure
investors that retail store sales will continue to grow at their recent pace or that revenue from our retail
store business will not at some point decline.

International sales, which are included in the segment sales above, for all of our products combined
represented  31.4%  and  23.7%  of  worldwide  net  sales  for  the  year  ended  December  31,  2011  and  2010,
respectively. The international sales growth was led by the UGG and Teva brands in the European region
largely due to our conversion to a direct  wholesale  model.

Gross  Profit. As  a  percentage  of  net  sales,  gross  margin  decreased  primarily  due  to  increased
sheepskin and other material costs as well as increased factory costs. Our sheepskin costs in 2011 were 27%
higher  than  2010  costs,  partially  offset  by  increased  sales  prices.  In  addition,  we  received  approximately
$7,000  in  duty  refunds  during  the  year  ended  December  31,  2010,  which  did  not  recur  in  2011.  The
decrease was partially offset by a higher percentage mix of retail sales and higher average selling prices. We
began  realizing  the  benefit  of  the  direct  wholesale  model,  versus  distributor  margins,  in  the  UK  for  our
UGG  and  Teva  brands  and  in  Benelux  for  our  UGG  brand  starting  in  January  2011.  Our  gross  margins
fluctuate  based  on  several  factors,  and  we  expect  our  gross  margin  to  decrease  for  the  full  year  2012
compared  to  2011.  We  expect  product  costs  to  be  approximately  10%  higher  in  2012,  primarily  due  to
further  increasing  sheepskin  costs  of  40%.  We  intend  to  mitigate  these  increases  through  selective  price
increases, higher margins from a full  year of our Sanuk brand, and a higher  retail mix.

Selling, General and Administrative Expenses. SG&A increased primarily from:

(cid:127) increased retail costs of approximately $30,000 largely related to 18 new retail stores that were not

open as of December 31, 2010;

(cid:127) increased international division expenses of approximately $21,000 in support of our international

expansion and our distributor conversions to the  wholesale model;

(cid:127) increased marketing expenses of approximately $19,000  primarily related to our UGG brand;

33

(cid:127) increased commissions and other selling expenses of approximately $17,000 related to our increased

sales; and

(cid:127) increased  depreciation,  amortization,  and  accretion  expenses  of  approximately  $11,000,  primarily

related to our Sanuk acquisition intangible  assets and  contingent consideration.

Income  (Loss)  from  Operations. The  gross  profit  derived  from  the  sales  to  third  parties  of  the
eCommerce  and  retail  store  segments  is  separated  into  two  components:  (i)  the  wholesale  profit  is
included in the related operating income or loss of each wholesale segment, and (ii) the remaining profit is
included in the eCommerce and retail stores segments. The following table summarizes operating income
(loss) by segment:

Years Ended December 31,

Change

2011

2010

Amount

%

UGG wholesale . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . .
Sanuk wholesale . . . . . . . . . . . . . . . . . . .
Other brands wholesale . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . .
Unallocated overhead costs . . . . . . . . . . .

$ 388,275
20,267
797
(9,524)
24,255
31,461
(170,693)

$ 307,478
18,684
—
(6,184)
23,536
27,310
(121,736)

$ 80,797
1,583
797
(3,340)
719
4,151
(48,957)

26.3%
8.5
*
(54.0)
3.1
15.2
(40.2)

Total . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 284,838

$ 249,088

$ 35,750

14.4%

*

Calculation of percentage change  is not meaningful.

Income  from  operations  as  a  percentage  of  sales  decreased  due  to  increased  SG&A  and  decreased

gross  margin, partially offset by increased  sales.

The increase in income from operations of UGG brand wholesale was the result of higher sales. The
increase to income was partially offset by a 1.8 percentage point decrease in gross margin primarily related
to  the  increased  sheepskin  and  other  material  costs.  We  also  experienced  increases  in  marketing  and
promotional  expenses  of  approximately  $17,000;  increased  sales  expenses  of  approximately  $6,000;
increased sales commissions of approximately $5,000; and higher amortization expenses, primarily related
to order books we acquired from our  distributor conversions in Europe,  of approximately $4,000.

The  increase  in  income  from  operations  of  Teva  brand  wholesale  was  largely  due  to  increased  sales
and decreased amortization of approximately $2,000, partially offset by a 0.6 percentage point decrease in
gross margin, primarily due to higher inventory write-downs and an increased impact of closeout sales. In
addition,  we  recognized  increased  divisional  sales  expenses  and  increased  marketing  and  promotional
expenses totaling approximately $5,000.

The income from operations of our Sanuk  brand, which  we  acquired in  July 2011, was $797.

The loss from operations of our other brands wholesale increased primarily due to a 14.8 percentage
point decrease in gross margin as well as the decreased sales. In the process of ceasing distribution of the
Simple brand as of December 31, 2011, we experienced an increased impact from Simple brand closeout
sales. The increase in the loss was partially  offset by lower  operating expenses of approximately $400.

Income  from  operations  of  our  eCommerce  business  increased  slightly  due  to  the  increased  sales,
partially offset by increased operating expenses of approximately $6,000, while gross margin remained flat.

Income from operations of our retail store business, which is primarily the UGG brand, increased due
to  the  increased  sales,  partially  offset  by  increased  operating  expenses  of  approximately  $30,000,  while

34

gross  margin  remained  flat.  The  increased  operating  expenses  were  largely  attributable  to  the  18  new
stores.

The  increase  in  unallocated  overhead  costs  resulted  most  significantly  from  an  increase  of
approximately  $21,000  related  to  international  infrastructure  costs  primarily  to  support  our  conversions
from distributor models to direct wholesale models, as well as increased legal expenses of approximately
$7,000 primarily related to the protection of our  intellectual property including our trademarks. We  also
incurred approximately $4,000 related  to  Sanuk acquisition costs.

Other  Income,  Net. Other  income,  net  decreased  primarily  due  to  a  one-time  foreign  sales  tax
exemption  of  approximately  $1,000  recognized  in  the  prior  year,  partially  offset  by  a  credit  to  interest
expense in the current year resulting from  a  reversal  of a  prior  year income  tax related accrual.

Income Taxes.

Income tax expense and effective income tax rates were  as  follows:

Years Ended
December 31,

2011

2010

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$83,404

$89,732

29.2% 35.9%

The decrease in the effective tax rate was primarily due to the increase in our annual foreign pre-tax
income  as  a  percentage  of  worldwide  pre-tax  income,  as  income  generated  in  the  US  is  taxed  at
significantly  higher  rates  than  most  of  our  foreign  jurisdictions.  For  the  full  year  2011,  we  generated
approximately  28.0%  of  our  pre-tax  earnings  from  a  country  which  does  not  impose  a  corporate  income
tax.  Unremitted  earnings  of  non-US  subsidiaries  are  expected  to  be  reinvested  outside  of  the  US
indefinitely. Such earnings would become taxable upon the sale or liquidation of these subsidiaries or upon
the  remittance  of  dividends.  As  of  December  31,  2011,  we  had  approximately  $43,000  of  cash  and  cash
equivalents outside the US that would be subject to additional income taxes if it were to be repatriated. We
have no plans to repatriate any of our foreign cash. We anticipate our effective tax rate for the full year
2012  to  increase  compared  to  the  full  year  2011  rate,  but  still  remain  lower  than  the  full  year  2010  rate.

Net  Income  Attributable  to  the  Noncontrolling  Interest. Net  income  attributable  to  the  noncontrolling
interest in our joint venture with Stella International increased slightly primarily due to the new stores in
China.

Net Income Attributable to Deckers Outdoor Corporation. Our net income increased as a result of the
items  discussed  above.  Our  diluted  earnings  per  share  increased  for  the  year  ended  December  31,  2011
compared to the same period of 2010,  primarily as a result of the  increase in net  income.

35

Year Ended December 31, 2010 Compared to Year Ended December 31,  2009

The following table summarizes our results of operations:

Years Ended December 31,

2010

2009

Change

Amount

%

Amount

%

Amount

%

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . .

$1,000,989
498,051

100.0% $813,177
442,087
49.8

100.0% $187,812
55,964
54.4

23.1%
12.7

Gross profit . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses .

Income from operations . . . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to the noncontrolling
. . . . . . . . . . . . . . . . . . . . . . . . . .

interest

Net income attributable to Deckers Outdoor

502,938
253,850

249,088
(1,021)

250,109
89,732

160,377

50.2
25.4

24.9
(0.1)

25.0
9.0

16.0

371,090
189,843

181,247
(1,976)

183,223
66,304

116,919

45.6
23.3

22.3
(0.2)

22.5
8.2

14.4

131,848
64,007

67,841
955

66,886
23,428

43,458

35.5
33.7

37.4
48.3

36.5
35.3

37.2

(2,142)

(0.2)

(133)

*

(2,009)

*

Corporation . . . . . . . . . . . . . . . . . . . . . . .

$ 158,235

15.8% $116,786

14.4% $ 41,449

35.5%

*

Calculation of percentage change  is not meaningful.

Overview. The  increase  in  net  sales  was  primarily  due  to  an  increase  in  UGG  product  sales  in  all
channels as well as Teva wholesale sales. The increase in income from operations resulted primarily from
the  increase  in  net  sales  and  gross  margin,  partially  offset  by  higher  selling,  general  and  administrative
expenses.

36

Net Sales. The following table summarizes net sales by location and net sales by brand and distribution

channel:

Years Ended December 31,

Change

2010

2009

Amount

%

Net sales by location:
US . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . .

$ 764,111
236,878

$645,993
167,184

$118,118
69,694

18.3%
41.7

Total . . . . . . . . . . . . . . . . . . . . . . . .

$1,000,989

$813,177

$187,812

23.1%

Net sales by brand and distribution

channel:

UGG:

Wholesale . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . .

$ 663,854
84,574
124,718

$566,964
66,939
77,934

$ 96,890
17,635
46,784

17.1%
26.3
60.0

Total . . . . . . . . . . . . . . . . . . . . . . . .

873,146

711,837

161,309

22.7

Teva:

Wholesale . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . .

96,207
4,838
302

Total . . . . . . . . . . . . . . . . . . . . . . . .

101,347

Other brands:

Wholesale . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . .

23,476
2,396
624

26,496

71,952
5,289
421

77,662

19,644
3,438
596

23,678

24,255
(451)
(119)

33.7
(8.5)
(28.3)

23,685

30.5

3,832
(1,042)
28

19.5
(30.3)
4.7

2,818

11.9

Total

. . . . . . . . . . . . . . . . . . . . . .

$1,000,989

$813,177

$187,812

23.1%

Total eCommerce . . . . . . . . . . . . . . . . . .

$

91,808

$ 75,666

$ 16,142

21.3%

Total Retail stores . . . . . . . . . . . . . . . . . .

$ 125,644

$ 78,951

$ 46,693

59.1%

The increase in net sales was primarily driven by strong sales for the UGG brand. We experienced an
increase in the number of pairs sold in all segments, led by our UGG and Teva wholesale channels and our
retail  stores.  This  resulted  in  a  14.6%  overall  increase  in  the  volume  of  footwear  sold  for  all  brands  to
approximately 18.0 million pairs for 2010 from approximately 15.7 million pairs for 2009. In addition, our
weighted-average  wholesale  selling  price  per  pair  increased  approximately  4.1%  to  $47.71  in  2010  from
$45.83  in  2009.  This  increase  resulted  primarily  from  higher  UGG  sales,  which  generally  carry  higher
average selling prices, and from higher Teva  brand selling prices.

Wholesale net sales of our UGG brand increased primarily due to an increase in pairs sold, as well as

an increase in the average selling price.

Wholesale net sales of our Teva brand increased due to both an increase in the average selling price
and  an  increase  in  pairs  sold.  The  average  selling  price  increase  was  primarily  the  result  of  decreased
closeout sales and was also the result of realizing the benefit of assuming the distribution rights in Benelux
and France starting in January 2010.

Wholesale  net  sales  of  our  other  brands  increased  due  to  both  an  increase  in  pairs  sold  and  an

increase in average selling price.

37

Net sales of our eCommerce business increased due to an increase in both the average selling price

and the number of pairs sold.

The  increase  in  net  sales  of  our  retail  store  business,  consisting  mainly  of  UGG  brand  sales,  was
largely due to the addition of nine new stores opened since December 31, 2009. New stores that were not
open for the full year ended December 31, 2009 contributed approximately $44,000 of retail sales for year
ended  December  31,  2010  compared  to  approximately  $9,000  in  2009.  For  those  stores  that  were  open
during the full year ended December  31, 2009 and  2010, same store  sales  grew by 16.6%.

International sales, which are included in the segment sales above, for all of our products combined
represented  23.7%  and  20.6%  of  worldwide  net  sales  for  2010  and  2009,  respectively.  The  international
sales growth was led by the UGG brand, including our retail stores, and the Teva brand in the European
region.

Gross Profit. As a percentage of net sales, gross margin increased primarily due to a higher percentage
of  retail  sales  and  increased  wholesale  margins  in  all  wholesale  segments.  We  experienced  a  reduced
impact of closeout sales for the Teva brand and began realizing the benefit of the direct wholesale business
in Benelux starting in January 2010. In addition, we received approximately $7,000 in duty refunds during
the year ended December 31, 2010.

Selling, General and Administrative Expenses  (SG&A). SG&A increased primarily from:

(cid:127) a planned increase in international expenses of approximately $22,000 in support of our continued
growth  globally,  including  initial  distributor  conversion  expenses  and  fixed  costs  related  to  three
new international retail stores that were not open as of December 31, 2009,

(cid:127) approximately $10,000 of divisional expenses  primarily related to our UGG brand, and

(cid:127) fixed costs of approximately $9,000 related to six new domestic retail stores that were not open as of

December 31, 2009.

Income  (Loss)  from  Operations. The  gross  profit  derived  from  the  sales  to  third  parties  of  the
eCommerce and retail store segments for the US is separated into two components: (i) the wholesale profit
is included in the related operating income or loss of each wholesale segment, and (ii) the remaining profit
is  included  in  the  eCommerce  and  retail  stores  segments.  The  following  table  summarizes  operating
income (loss) by segment:

Years Ended December 31,

Change

2010

2009

Amount

%

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other brands wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated overhead costs . . . . . . . . . . . . . . . . . . . . . . . . .

$ 307,478
18,684
(6,184)
23,536
27,310
(121,736)

$235,849
12,495
(14,698)
21,073
15,361
(88,833)

$ 71,629
6,189
8,514
2,463
11,949
(32,903)

30.4%
49.5
57.9
11.7
77.8
(37.0)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 249,088

$181,247

$ 67,841

37.4%

Income from operations increased primarily due to the increase in sales and gross margins, partially

offset by higher selling, general and administrative expenses.

The  increase  in  income  from  operations  of  UGG  brand  wholesale  was  primarily  the  result  of  the
higher  sales  and  an  increase  in  gross  margin,  partially  attributable  to  the  duty  refunds  and  the  higher
content of retail sales, as well as increased net bad debt recoveries of approximately $1,000. The increase

38

was partially offset by approximately $10,000 of increased marketing and promotional expenses; research,
development, and design expenses; and  divisional  sales expenses.

The  increase  in  income  from  operations  of  Teva  brand  wholesale  was  primarily  the  result  of  higher
sales  and  an  increase  of  3.2  percentage  points  on  gross  margin  largely  due  to  the  benefit  of  the  direct
business in Benelux, partially offset by an  approximate $5,000  increase in divisional expenses.

The loss from operations of our other brands wholesale improved primarily due to a 14.6 percentage
point  increase  on  gross  margin,  increased  sales,  and  an  approximate  $3,000  decrease  in  marketing  and
promotional expenses.

Income from operations of our eCommerce business increased primarily due to an increase in sales,
partially  offset  by  approximately  $5,000  in  increased  operating  expenses  primarily  due  to  increased
marketing and promotional expenses as well  as increased payroll expenses.

Income from operations of our retail store business increased primarily due to the higher sales and an
increase in gross margin, partially offset by approximately $15,000 of higher operating expenses primarily
related to our new store openings.

Unallocated  overhead  costs  increased  most  significantly  from  an  increase  of  approximately  $11,000

related to international infrastructure  costs to support our continued growth.

Other (Income) Expense, Net.

Interest expense increased due to negative interest expense in 2009 due
to the reversal of accrued interest related to certain tax obligations for one of our foreign subsidiaries. In
addition, we incurred additional interest expense on income tax related liabilities in 2010. Interest income
decreased primarily from significantly lower market interest rates, as well as a shift in our investment mix
to all highly liquid cash equivalents. Other income, net increased primarily due to a one-time foreign sales
tax exemption of approximately $1,000.

Income Taxes.

Income tax expense and effective income tax rates were  as  follows:

Years Ended
December 31,

2010

2009

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$89,732

$66,304

35.9% 36.2%

Net  Income  Attributable  to  the  Noncontrolling  Interest. Net  income  attributable  to  the  noncontrolling
interest  in  our  joint  venture  with  Stella  International  increased  in  2010  over  2009  primarily  due  to  the
opening of three new retail stores in China, which  became profitable during their first year.

Net Income Attributable to Deckers Outdoor Corporation. Our net income increased as a result of the
items discussed above. Our diluted earnings per share increased primarily as a result of the increase in net
income.

Off-Balance Sheet Arrangements

We  have  off-balance  sheet  arrangements  consisting  of  guarantee  contracts.  See  ‘‘Contractual

Obligations’’ below.

Liquidity and Capital Resources

We  finance  our  working  capital  and  operating  needs  using  a  combination  of  our  cash  and  cash
equivalents balances, cash generated from operations, and as needed, the credit available under our credit
agreement.  In  an  economic  recession  or  under  other  adverse  economic  conditions,  we  may  be  unable  to
realize a return on our cash and cash equivalents, secure additional credit on favorable terms, or renew or

39

access  our  existing  credit.  Such  failures  may  impact  our  working  capital  reserves  and  have  a  material
adverse effect on our business.

Our cash flow cycle includes the purchase of inventories, the subsequent sale of the inventories, and
the eventual collection of the resulting accounts receivables. As a result, our working capital requirements
begin when we purchase, or make deposits on, the inventories and continue until we ultimately collect the
resulting  receivables.  The  seasonality  of  our  UGG  brand  business  requires  us  to  build  fall  and  winter
inventories in the second and third quarters to support sales for the UGG brand’s major selling seasons,
which  historically  occur  during  the  third  and  fourth  quarters;  whereas,  the  Teva  and  Sanuk  brands
generally  begin  to  build  inventory  levels  beginning  in  the  fourth  and  first  quarters  in  anticipation  of  the
spring selling season that occurs in the first and second quarters. Given the seasonality of our UGG, Teva,
and Sanuk brands, our working capital requirements fluctuate significantly throughout the year. The cash
required  to  fund  these  working  capital  fluctuations  has  been  provided  using  our  internal  cash  flows  and
short-term borrowings. As needed, we borrow funds  under our credit agreement.

The following table summarizes our cash flows and working capital:

Year Ended December 31,

Change

2011

2010

Amount

%

Net cash provided by operating activities . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . . .

$ 30,091
$(109,831)
$139,922
$(184,766) $ (1,600) $(183,166)
$ (27,160) $ (9,052) $ (18,108)

(78.5)%
*
(200.0)

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaids  and  other current assets . . . . . . . . . . . . . . . . . . .

$ 263,606
193,375
253,270
107,651

$445,226
116,663
124,995
28,848

$(181,620)
76,712
128,275
78,803

(40.8)%
65.8
102.6
273.2

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 817,902

$715,732

$ 102,170

14.3%

Trade accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 110,853
121,226

$ 67,073
77,790

$ 43,780
43,436

65.3
55.8

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 232,079

$144,863

$ 87,216

60.2%

Net working capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 585,823

$570,869

$ 14,954

2.6%

*

Calculation of percentage change  is not meaningful.

Cash from Operating Activities. Net cash provided by operating activities decreased primarily due to
greater increases in inventory, other current assets, and accounts receivable in 2011 versus the increases in
2010.  The  larger  increase  in  inventories  was  primarily  due  to  higher  material  costs,  a  larger  spring  2012
assortment  for  the  UGG  brand,  early  delivery  of  spring  inventory  for  the  UGG  and  Teva  brands,  the
additional  inventory  associated  with  the  Sanuk  brand,  and  increased  retail  store  inventory  due  to  the  18
new  stores.  The  larger  increase  in  other  current  assets  was  primarily  due  to  deposits  with  respect  to
purchase commitments made pursuant to our sheepskin contracts with a supplier. The larger increase in
accounts receivable was primarily due to increased sales and our new wholesale European business. These
decreases in operating cash flows were partially offset by a significant increase in accounts payable, which
increased more in the year ended December 31, 2011 versus 2010. Accounts payable increased primarily
due  to  our  increased  inventory  purchases.  Net  working  capital  increased  as  of  December  31,  2011  from
December  31,  2010,  primarily  as  a  result  of  increased  inventory,  other  current  assets,  and  accounts
receivable. The increase in working capital was partially offset by lower cash and cash equivalents primarily
due to cash paid for our Sanuk acquisition, the higher trade accounts payable, and higher other accrued
expenses primarily attributable to the Sanuk contingent consideration. Changes in working capital are due

40

to  the  items  discussed  above,  as  well  as  our  normal  seasonality  and  timing  of  cash  receipts  and  cash
payments.

Wholesale  accounts  receivable  turnover  decreased  to  7.5  times  in  the  twelve  months  ended
December  31,  2011  from  8.3  times  for  the  twelve  months  ended  December  31,  2010,  primarily  due  to
higher  average  accounts  receivable  balances,  partially  offset  by  increased  cash  collections  for  the  twelve
months ended December 31, 2011 compared to the twelve months ended December 31, 2010. The higher
accounts receivable balances were primarily attributed to increased sales, including the conversion to our
European wholesale operations, which  provides  us  higher selling prices.

Inventory turnover decreased to 3.3 times for the twelve months ended December 31, 2011 compared
to  4.2  times  for  the  twelve  months  ended  December  31,  2010,  primarily  due  to  higher  average  inventory
levels  during  the  twelve  months  ended  December  31,  2011  compared  to  the  twelve  months  ended
December  31,  2010,  partially  offset  by  increased  sales.  The  higher  inventory  balances  were  primarily
attributed  to  our  actual  and  projected  increased  sales,  increased  international  inventory,  new  retail
locations, and increased costs of materials  and factories.

Cash from Investing Activities. Net cash used in investing activities for the year ended December 31,
2011  resulted  primarily  from  our  acquisition  of  the  Sanuk  brand  (see  Note  9  to  our  accompanying
consolidated  financial  statements)  and  purchases  of  property  and  equipment.  Our  larger  capital
expenditures included the purchase of land for our new corporate headquarters and new retail stores. In
November  2011,  we  made  a  cash  payment  of  approximately  $20,000  for  approximately  fourteen  acres  of
land  for our new headquarters facility  in  Goleta, California.

For  the  year  ended  December  31,  2010,  net  cash  used  in  investing  activities  resulted  primarily  from
purchases of property and equipment and acquisitions of businesses, partially offset by sales of short-term
investments.  Our  larger  capital  expenditures  were  related  to  the  build  out  of  new  retail  stores  and
computer hardware and software. In addition, we did not purchase short-term investments in 2010, as we
shifted our investments to cash and cash  equivalents.

As  of  December  31,  2011,  we  had  no  material  commitments  for  future  capital  expenditures  but
estimate  that  the  capital  expenditures  for  2012  will  range  from  approximately  $90,000  to  $95,000.  We
anticipate  these  expenditures  will  primarily  include  the  initial  design  and  construction  costs  of  our  new
headquarters and new retail stores, more than the number of stores we opened in 2011. The actual amount
of capital expenditures for the year may differ from this estimate, largely depending on the timing of new
store  openings  or  any  unforeseen  needs  to  replace  existing  assets  and  the  timing  of  other  expenditures,
including design and construction of the new headquarters.

Cash  from  Financing  Activities. For  the  year  ended  December  31,  2011,  net  cash  used  in  financing
activities was comprised primarily of repayments of short-term borrowings, cash used for shares withheld
for taxes from employee stock unit vesting and for repurchases of our common stock. The cash used was
partially  offset  by  cash  from  of  our  short-term  borrowings,  leaving  a  zero  balance  for  borrowings  as  of
December 31, 2011, and excess tax benefits from stock compensation. The excess tax benefits from stock
compensation changes were larger than the prior period primarily due to the issuance of stock in relation
to our long-term incentive program.

For the year ended December 31, 2010, net cash used in financing activities was comprised primarily
of cash used for repurchases of our common stock and for shares withheld for taxes from employee stock
unit vesting, partially offset by excess  tax benefits from  stock compensation.

In  June  2009,  our  Board  of  Directors  approved  a  stock  repurchase  program  to  repurchase  up  to
$50,000 of our common stock in the open market or in privately negotiated transactions, subject to market
conditions, applicable legal requirements and other factors. The program did not obligate us to acquire any
particular amount of common stock and the program could be suspended at any time at our discretion. As
of  June  30,  2011,  we  had  repurchased  the  full  amount  authorized  under  this  program.  During  the  year

41

ended December 31, 2011, we repurchased approximately 245,000 shares for approximately $20,000, or an
average price of $81.22 per share.

On  February 23,  2012,  our  Board  of  Directors  approved  a  new  stock  repurchase  program  to
repurchase up to $100,000 of our common stock in the open market or in privately negotiated transactions,
subject  to  market  conditions,  applicable  legal  requirements,  and  other  factors.  The  program  does  not
obligate us to acquire any particular amount of common stock and the program may be suspended at any
time at our discretion. The purchases will be funded from available working  capital.

On August 30, 2011, we entered into a Credit Agreement (the ‘‘Credit Agreement’’) with JPMorgan
Chase  Bank,  National  Association  as  the  administrative  agent,  Comerica  Bank  and  HSBC  Bank  USA,
National  Association,  as  syndication  agents,  and  the  lenders  party  thereto.  The  Credit  Agreement  is  a
five-year,  $200,000  secured  revolving  credit  facility  which  contains  a  $50,000  sublimit  for  the  issuance  of
letters  of  credit  and  a  $5,000  sublimit  for  swingline  loans  and  replaces  the  Previous  Credit  Agreement.
Subject to customary conditions and the approval of any lender whose commitment would be increased, we
have the option to increase the maximum principal amount available under the Credit Agreement by up to
an  additional  $100,000,  resulting  in  a  maximum  available  principal  amount  of  $300,000.  None  of  the
lenders  under  the  Credit  Agreement  has  committed  at  this  time  or  is  obligated  to  provide  any  such
increase in the commitments. At our option, revolving loans issued under the Credit Agreement will bear
interest at either adjusted LIBOR for 30 days (0.30% at December 31, 2011) plus 1.25% per annum, in the
case of LIBOR borrowings, or at the alternate base rate plus 0.25% per annum, and thereafter the interest
rate will fluctuate between adjusted LIBOR plus 1.25% per annum and adjusted LIBOR plus 1.50% per
annum (or between the alternate base rate plus 0.25% per annum and the alternate base rate plus 0.50%
per  annum),  based  upon  our  total  adjusted  leverage  ratio  at  such  time.  In  addition,  we  will  initially  be
required to pay fees of 0.20% per annum on the daily unused amount of the revolving credit facility, and
thereafter the fee rate will fluctuate between 0.20% and 0.30% per annum, based upon our total adjusted
leverage ratio. At December 31, 2011, we had no outstanding borrowings under the Credit Agreement and
outstanding  letters  of  credit  of  $553.  As  a  result,  $199,447  was  available  under  the  Credit  Agreement  at
December 31, 2011.

Our  obligations  under  the  Credit  Agreement  are  guaranteed  by  our  existing  and  future  domestic
subsidiaries other than certain immaterial subsidiaries and foreign subsidiaries (the ‘‘Guarantors’’), and is
secured by a first-priority security interest in substantially all of our assets and the Guarantors’, including
all or a portion of the equity interests  of  certain of our domestic  and foreign subsidiaries.

The Credit Agreement contains financial  covenants which include: our  asset coverage ratio must be
greater  than  1.10  to  1.00;  and  the  sum  of  the  consolidated  annual  earnings  before  interest,  taxes,
depreciation,  and  amortization  (EBITDA)  and  annual  rental  expense,  divided  by  the  sum  of  the  annual
interest  expense  and  the  annual  rental  expense  must  be  greater  than  2.25  to  1.00;  and  other  customary
limitations. The Credit Agreement contains certain other covenants which include: a maximum additional
secured debt related to a capital asset not to exceed $20,000, maximum additional unsecured debt not to
exceed  $200,000;  maximum  secured  debt  not  related  to  a  capital  asset  not  to  exceed  $5,000,  maximum
judgment of $10,000; maximum ERISA event of $10,000 in one year, $20,000 in all years; we may not have
a change of control; there is no limit on acquisitions, if the total adjusted leverage ratio does not exceed
2.75 to 1.00 and we must have a minimum amount of cash plus unused credit of $75,000; and there is no
restriction  on  dividends  or  share  repurchases,  if  the  minimum  amount  of  cash  plus  unused  credit  is
$75,000. As of December 31, 2011, we were in compliance with all covenants and remain so as of the date
of this report.

42

Contractual Obligations. The following table summarizes our contractual obligations at December 31,

2011 and the effects such obligations are expected to have on liquidity  and cash flow in future periods.

Operating lease obligations(1) . . . . . . . . . . . . . .
Purchase obligations(2) . . . . . . . . . . . . . . . . . . .
Unrecognized tax benefits(3) . . . . . . . . . . . . . . .

Payments Due by Period

Total

$153,569
271,107
3,271

Less than
1 Year

$ 27,241
268,221
—

1-3 Years

3-5  Years

$45,907
2,886
3,271

$37,245
—
—

More than
5 Years

$43,176
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$427,947

$295,462

$52,064

$37,245

$43,176

(1) Our operating lease obligations consist primarily of building leases for our retail locations, distribution
centers,  and  corporate  and  regional  offices.  The  majority  of  other  long-term  liabilities  on  our
consolidated  balance  sheets,  with  the  exception  of  our  Sanuk  contingent  consideration  liability
discussed  below,  are  related  to  deferred  rents,  of  which  the  cash  lease  payments  are  included  in
operating lease obligations in this table.

(2) Our  purchase  obligations  consist  mostly  of  open  purchase  orders.  They  also  include  promotional
expenses  and  service  contracts.  Outstanding  purchase  orders  are  primarily  with  our  third  party
manufacturers and are expected to be paid within one year. These are outstanding open orders and
not  minimum  purchase  obligations.  Our  promotional  expenditures  and  service  contracts  are  due
periodically through 2014.

We also entered into minimum purchase commitments (see Note 8 to our accompanying consolidated
financial statements). We have included the total remaining cash commitments, net of deposits, as of
December 31, 2011 in this table. We expect our sheepskin purchases by third party factories supplying
UGG product to us will eventually exceed the minimum commitment levels; therefore we believe the
deposits will become fully refundable, and thus, we believe this will not materially affect our results of
operations, as it is in the normal course of our  business.

(3) The  unrecognized  tax  benefits  are  related  to  uncertain  tax  positions  taken  in  our  income  tax  return
that would impact the effective tax rate or additional paid-in capital, if recognized. See Note 5 to our
accompanying consolidated financial  statements.

The purchase price for the Sanuk brand also includes contingent consideration over the next five years

as follows:

(cid:127) 2011 EBITDA of the Sanuk brand multiplied by ten, less the closing payment, up to maximum of

$30,000, which we expect to pay $30,000  in March 2012;

(cid:127) 51.8% of the gross profit of the Sanuk brand in 2012, defined as total sales less the cost of sales for

the business of the sellers;

(cid:127) 36.0% of gross profit of the Sanuk brand  in 2013;  and

(cid:127) 8.0% of the product of gross profit  of  the Sanuk brand  in 2015  multiplied  by  five.

There  is  no  maximum  to  the  contingent  consideration  payments  for  2012,  2013,  and  2015.  These
payments  were  excluded  from  the  table  above  as  all  conditions  for  the  payments  have  not  been  met.
Contingent consideration payments of $91,600 are included within other accrued expenses and long-term
liabilities in the consolidated balance sheet as  of  December  31, 2011.

We  are  currently  involved  in  various  legal  claims  arising  from  the  ordinary  course  of  business.
Management  does  not  believe  that  the  disposition  of  these  matters  will  have  a  material  effect  on  our
financial  position  or  results  of  operations.  In  addition,  we  have  agreed  to  indemnify  certain  licensees,
distributors  and  promotional  partners  in  connection  with  claims  related  to  the  use  of  our  intellectual

43

property. The terms of such agreements range up to five years initially and generally do not provide for a
limitation  on  the  maximum  potential  future  payments.  Management  believes  the  likelihood  of  any
payments is remote and would be immaterial. We determined the risk was low based on a prior history of
insignificant  claims.  We  are  not  currently  involved  in  any  indemnification  matters  in  regards  to  our
intellectual property.

We  believe  that  internally  generated  funds,  the  available  borrowings  under  our  existing  Credit
Agreement,  and  our  cash  and  cash  equivalents  will  provide  sufficient  liquidity  to  enable  us  to  meet  our
working capital requirements for at least the next 12 months. However, risks and uncertainties that could
impact  our  ability  to  maintain  our  cash  position  include  our  growth  rate,  the  continued  strength  of  our
brands, our ability to respond to changes in consumer preferences, our ability to collect our receivables in a
timely  manner,  our  ability  to  effectively  manage  our  inventories,  our  ability  to  generate  returns  on  our
acquisitions of businesses, and market volatility, among others. See Part I, Item 1A, ‘‘Risk Factors’’ for a
discussion of additional factors that may affect our working capital position. Furthermore, we may require
additional cash resources due to changed business conditions or other future developments, including any
investments  or  acquisitions  we  may  decide  to  pursue.  If  these  sources  are  insufficient  to  satisfy  our  cash
requirements, we may seek to sell debt securities or additional equity securities or to obtain a new credit
agreement or draw on our existing Credit Agreement. The sale of convertible debt securities or additional
equity  securities  could  result  in  additional  dilution  to  our  stockholders.  The  incurrence  of  indebtedness
would result in incurring debt service obligations and could result in operating and financial covenants that
would restrict our operations. In addition, there can be no assurance that any additional financing will be
available  on  acceptable  terms,  if  at  all.  Although  there  are  no  other  material  present  understandings,
commitments  or  agreements  with  respect  to  the  acquisition  of  any  other  businesses,  we  may  evaluate
acquisitions of other businesses or brands.

Recent  Accounting Pronouncements

In  June  2011,  the  Financial  Accounting  Standards  Board  (FASB)  issued  Accounting  Standards
Update  (ASU),  Presentation  of  Comprehensive  Income,  an  amendment  to  ASC  220,  Comprehensive
Income,  that  brings  US  Generally  Accepted  Accounting  Principles  (GAAP)  into  alignment  with
International Financial Reporting Standards for the presentation of other comprehensive income (OCI).
Effective for us beginning January 1, 2012, the option in current GAAP that permits the presentation of
OCI in the statement of changes in equity has been eliminated. The provisions of the update provide that
an entity that reports items of OCI has two options: (1) a single statement must present the components of
net income, total net income, the components of OCI, total OCI, and total comprehensive income; or (2) a
two-statement  approach  whereby  an  entity  must  present  the  components  of  net  income  and  total  net
income in the first statement. That statement must be immediately followed by a financial statement that
presents  the  components  of  OCI,  a  total  for  OCI,  and  a  total  for  comprehensive  income.  Beginning
January 1, 2012, we will adopt this ASU using the single statement approach. The adoption of this ASU
will only change the presentation of  OCI  on our  consolidated  financial  statements.

Impact of Inflation

We believe that the rates of inflation in the three most recent fiscal years have not had a significant

impact on our net sales or profitability.

Critical Accounting Policies and Estimates

Refer  to  Note  1  to  our  accompanying  consolidated  financial  statements  for  a  discussion  of  our
significant  accounting  policies.  Those  policies  and  estimates  that  we  believe  are  most  critical  to  the
understanding  of  our  consolidated  financial  statements  contained  in  this  report  are  revenue  recognition;
use of estimates, which includes the below reserves and allowances; inventories; accounting for long-lived
assets;  goodwill  and  other  intangible  assets;  fair  value  of  contingent  consideration;  and  stock
compensation.

44

Use of Estimates. The preparation of financial statements in conformity with US generally accepted
accounting  principles  requires  management  to  make  estimates  and  assumptions  that  affect  the  reported
amounts  during  the  reporting  period.  Management  reasonably  could  use  different  estimates  and
assumptions, and changes in estimates and assumptions could occur from period to period, with the result
in  each  case  being  a  potential  material  change  in  the  financial  statement  presentation  of  our  financial
condition or results of operations. We have historically been materially accurate in our estimates used for
the reserves and allowances below.

The  following  table  summarizes  data  related  to  the  critical  accounting  estimates  for  accounts

receivable allowances and reserves, which  are  discussed below:

Gross trade accounts receivable . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . . . . .
Reserve for sales discounts . . . . . . . . . . . . . . . .
Allowance for estimated chargebacks . . . . . . . . .

December 31, 2011

December 31, 2010

Amount

$215,067
1,719
$
4,629
$
4,031
$

% of Gross
Trade Accounts
Receivable

0.8%
2.2%
1.9%

Amount

$130,435
1,379
$
5,819
$
2,535
$

% of Gross
Trade Accounts
Receivable

1.1%
4.5%
1.9%

Amount

% of Net Sales

Amount

% of  Net Sales

Net sales for  the three months ended . . . . . . . . . . .
Allowance for estimated returns . . . . . . . . . . . . .
Estimated returns liability . . . . . . . . . . . . . . . . . .

$603,852
$ 11,313
6,413
$

1.9%
1.1%

$430,124
4,039
$
4,838
$

0.9%
1.1%

Allowance for Doubtful Accounts. We provide a reserve against trade accounts receivable for estimated
losses  that  may  result  from  customers’  inability  to  pay.  We  determine  the  amount  of  the  reserve  by
analyzing  known  uncollectible  accounts,  aged  trade  accounts  receivables,  economic  conditions  and
forecasts,  historical  experience  and  the  customers’  credit-worthiness.  Trade  accounts  receivable  that  are
subsequently  determined  to  be  uncollectible  are  charged  or  written  off  against  this  reserve.  The  reserve
includes specific reserves for accounts, which all or a portion of are identified as potentially uncollectible,
plus  a  non-specific  reserve  for  the  balance  of  accounts  based  on  our  historical  loss  experience.  Reserves
have  been  established  for  all  projected  losses  of  this  nature.  Our  use  of  different  estimates  and
assumptions  could  produce  different  financial  results.  For  example,  a  1.0%  change  in  the  rate  used  to
estimate the reserve for the accounts we consider to have credit risk and are not specifically identified as
uncollectible  would  change  the  allowance  for  doubtful  accounts  at  December  31,  2011  by  approximately
$1,100.

Reserve for Sales Discounts. A significant portion of our domestic net sales, as well as our international
wholesale  sales,  and  resulting  trade  accounts  receivable  reflects  a  discount  that  our  customers  may  take,
generally based upon meeting certain order, shipment and payment timelines. We use the amount of the
discounts that are available to be taken against the period-end trade accounts receivable to estimate and
record a corresponding reserve for sales discounts. The decrease in the reserve was primarily due to one of
our  largest  customers  receiving  discounted  pricing  on  invoices  rather  than  receiving  payment  terms
discounts, which lowered the overall reserve.

Allowance  for  Estimated  Chargebacks. When  our  wholesale  customers  pay  their  invoices,  they  often
take  deductions  for  chargebacks  against  their  invoices,  which  are  often  valid.  Therefore,  we  record  an
allowance for the balance of chargebacks that are outstanding in our accounts receivable balance as of the
end of each period, along with an estimated reserve for chargebacks that have not yet been taken against
outstanding  accounts  receivable  balances.  This  estimate  is  based  on  historical  trends  of  the  timing  and
amount of chargebacks taken against invoices.

45

Allowance  for  Estimated  Returns  and  Estimated  Returns  Liability. We  record  an  allowance  for
anticipated  future  returns  of  goods  shipped  prior  to  period-end  and  a  liability  for  anticipated  returns  of
goods sold direct to consumers. In general, we accept returns for damaged or defective products. We also
have a policy whereby we accept returns from our retail and eCommerce customers for a thirty day period.
We  base  the  amounts  of  the  allowance  and  liability  on  any  approved  customer  requests  for  returns,
historical  returns  experience,  and  any  recent  events  that  could  result  in  a  change  from  historical  returns
rates, among other factors. The allowance for estimated returns increased as a percentage of net sales due
to  higher  levels  of  actual  returns  received  subsequent  to  year  end.  Our  use  of  different  estimates  and
assumptions  could  produce  different  financial  results.  For  example,  a  1.0%  change  in  the  rate  used  to
estimate  the  percentage  of  sales  expected  to  ultimately  be  returned  would  change  the  allowance  and
liability reserves for returns in total at  December 31, 2011  by approximately $5,600.

Inventory Write-Downs. We review the various items in inventory on a regular basis for excess, obsolete,
and impaired inventory. In doing so, we write the inventory down to the lower of cost or expected future
net selling prices. At December 31, 2011, inventories were stated at $253,270, net of inventory write-downs
of  $2,419.  At  December  31,  2010,  inventories  were  stated  at  $124,995  net  of  inventory  write-downs  of
$1,684. The increase in inventory write-downs was primarily due to additional write-downs primarily in our
other brand segment related to Simple brand inventories. Our use of different estimates and assumptions
could  produce  different  financial  results.  For  example,  a  10.0%  change  in  the  estimated  selling  prices  of
our potentially obsolete inventory would change the inventory write-down reserve at December 31, 2011 by
approximately $560.

Valuation of Goodwill, Intangible and Other Long-Lived Assets. We assess the impairment of goodwill,
intangible,  and  other  long-lived  assets  on  a  separate  asset  basis  based  on  assumptions  and  judgments
regarding the carrying amount of these assets  individually.

We  performed  our  2011  annual  impairment  tests  for  goodwill  and  nonamortizable  intangible  assets.
We evaluated our UGG and Sanuk goodwill and our Teva trademarks. Based on the carrying amounts of
the  UGG,  Teva,  and  Sanuk  goodwill,  trademarks,  and  net  assets,  the  brands’  2011  sales  and  operating
results, and the brands’ long-term forecasts of sales and operating results as of their evaluation dates, we
concluded that the carrying amounts of the UGG and Sanuk goodwill, as well as the Teva trademarks, were
not  impaired.  Our  Teva  trademarks  were  evaluated  using  the  relief  from  royalty  method.  Our  use  of
different estimates (including estimated royalty rates, discount rates, and future revenues, among others)
and  assumptions  could  produce  different  financial  results.  As  of  October  31,  2011,  our  Teva  trademarks
had a carrying value of $15,301. At that date, our estimate of the trademarks’ fair value was substantially in
excess  of  the  carrying  value.  However,  if  growth  rates  fail  to  meet  our  forecasts,  impairment  of  the  Teva
trademark may occur in the future. Our goodwill balance at December 31, 2011 represents goodwill in the
Sanuk and UGG reporting units. We believe the UGG reporting unit’s fair value is substantially in excess
of its carrying value. We believe the Sanuk reporting unit’s fair value is greater than its carrying value, as
we  have  increased  our  Sanuk  sales  and  profitability  forecasts  since  the  acquisition.  All  goodwill  was
evaluated based on qualitative analyses, and the Teva trademarks were evaluated based on Level 3 inputs.

For 2010, we performed our annual impairment tests of goodwill and nonamortizable intangible assets
using  income  approaches  and  valuation  techniques  and  determined  that  there  was  no  impairment  of
goodwill  or  intangible  assets  as  of  October  31  or  December  31,  2010  on  our  Teva  trademarks  or  other
nonamortizable intangible assets and goodwill, respectively.

We also evaluated amortizable long-lived assets, including intangible assets as of December 31, 2011
and 2010. We recorded immaterial impairment losses in SG&A in our other brands segment for which the
fair values did not exceed their carrying values. We recorded certain amortizable intangible assets related
to  our  Sanuk  acquisition  (see  Note  9  to  our  accompanying  consolidated  financial  statements  for  the
valuation methodologies used). Our other valuation methodologies used as of December 31, 2011 did not
change from the prior year.

46

Fair Value of Contingent Consideration. We have entered into contingent consideration arrangements
when  we  acquired  brands.  The  fair  value  of  our  Sanuk  brand  contingent  consideration  is  material  and
highly subjective. It is based on estimated future sales and gross profits, and discount rates, among other
variables  and  estimates,  and  certain  years  have  no  maximum  payment  (see  Note  9  to  our  accompanying
consolidated  financial  statements).  These  are  evaluated  each  reporting  period  and  the  contingent
consideration is adjusted accordingly. Our estimated revenue forecasts include a compound annual growth
rate  of  17.8%  through  2015.  Our  use  of  different  estimates  and  assumptions  could  produce  different
financial results. For example, a 5.0% change in the estimated compound annual growth rate would change
the total liability balance at December  31,  2011 by approximately $5,300.

Item 7A. Quantitative and Qualitative Disclosures about Market  Risk.

Interest Rate Risk. Our market risk exposure with respect to financial instruments is tied to changes in
the  prime  rate  in  the  US  and  changes  in  LIBOR.  Our  credit  agreement  provides  for  interest  on
outstanding borrowings at rates tied to the prime rate or, at our election, tied to LIBOR. At December 31,
2011, we did not have any outstanding borrowings under the credit agreement. A 1.0% increase in interest
rates on our current borrowings would have no impact on income before income taxes.

Foreign  Currency  Exchange  Rate  Risk. We  face  market  risk  to  the  extent  that  changes  in  foreign
currency  exchange  rates  affect  our  foreign  assets,  liabilities,  revenues  and  expenses.  We  hedge  certain
foreign currency forecasted transactions and exposures from existing assets and liabilities. Other than an
increasing  amount  of  sales,  expenses,  and  financial  positions  denominated  in  foreign  currencies,  as
discussed  above,  we  do  not  believe  that  there  has  been  a  material  change  in  the  nature  of  our  primary
market risk exposures, including the categories of market risk to which we are exposed and the particular
markets that present the primary risk of loss. As of the date of this Annual Report on Form 10-K, we do
not  know  of  or  expect  there  to  be  any  material  change  in  the  general  nature  of  our  primary  market  risk
exposure in the near term.

We  currently  utilize  forward  contracts  and  other  derivative  instruments  to  mitigate  exposure  to
fluctuations in the foreign currency exchange rate, for a portion of the amounts we expect to purchase and
sell  in  foreign  currencies.  As  our  international  operations  grow  and  we  increase  purchases  and  sales  in
foreign currencies, we will evaluate and may utilize additional derivative instruments, as needed, to hedge
our  foreign currency exposures. We do not use foreign currency  contracts for  trading purposes.

Although  the  majority  of  our  sales  and  inventory  purchases  are  denominated  in  US  currency,  these
sales  and  inventory  purchases  may  be  impacted  by  fluctuations  in  the  exchange  rates  between  the  US
dollar and the local currencies in the international markets where our products are sold and manufactured.
Our  foreign  currency  exposure  is  generated  primarily  from  our  Asian  and  European  operations.
Approximately  $283,000,  or  20.5%,  of  our  total  net  sales  for  the  year  ended  December  31,  2011  were
denominated in foreign currencies. As we begin to hold more cash and other monetary assets and liabilities
in  foreign  currencies,  we  are  exposed  to  financial  statement  translation  gains  and  losses  as  a  result  of
translating  the  operating  results  and  financial  positions  held  in  foreign  currencies  into  US  dollars.  We
translate  monetary  assets  and  liabilities  denominated  in  foreign  currencies  into  US  dollars  using  the
exchange rate as of the end of the reporting period. In addition, certain of our foreign subsidiaries’ local
currency is their designated functional currency. Accordingly, we translate those assets and liabilities into
US  dollars  using  the  exchange  rates  at  of  the  end  of  the  reporting  period,  which  results  in  financial
statement  translation  gains  and  losses  in  OCI.  Changes  in  foreign  exchange  rates  affect  our  reported
profits  and  can  distort  comparisons  from  year  to  year.  In  addition,  if  the  US  dollar  strengthens,  it  may
result  in  increased  pricing  pressure  on  our  foreign  distributors,  and  retailers,  which  may  have  a  negative
impact on our net sales and gross margins. As of December 31, 2011, our hedging contracts had notional
amounts totaling approximately $66,000. Based upon sensitivity analysis as of December 31, 2011, a 10.0%
change  in  foreign  exchange  rates  would  cause  the  fair  value  of  our  financial  instruments  to  increase  or
decrease by approximately $6,400.

47

Commodity Price Risk. We purchase certain materials that are affected by commodity prices, the most
significant of which is sheepskin. The supply of sheepskin used in certain UGG products is in high demand
and there are a limited number of suppliers able to meet our expectations for the quantity and quality of
sheepskin required. There have been significant increases in the price of sheepskin in recent years as the
demand  from  our  competitors  for  this  commodity  has  increased.  We  experienced  a 27%  increase  in
sheepskin  costs  in  2011  compared  to  2010,  and  we  expect  an  additional  40%  increase  in  2012  for  this
commodity. Other significant factors affecting the price of sheepskin include weather patterns, harvesting
decisions, global economic conditions, and other factors which are not considered predictable or within our
control. We use purchasing contracts, pricing arrangements, and refundable deposits to attempt to reduce
the impact of price volatility as an alternative to hedging commodity prices. The purchasing contracts and
pricing arrangements we use may result in unconditional purchase obligations, which are not reflected in
our consolidated balance sheets. In the event of significant commodity cost increases, we will likely not be
able to adjust our selling prices sufficiently to mitigate the impact  on our margins.

Item 8. Financial Statements and Supplementary  Data.

Financial  Statements  and  the  Reports  of  Independent  Registered  Public  Accounting  Firm  are  filed
with this Annual Report on Form 10-K in a separate section following Part IV, as shown on the index under
Item 15 of this Annual Report.

Item 9. Changes in and Disagreements With Accountants  on Accounting and Financial Disclosure.

None.

Item 9A. Controls and Procedures.

(a) Disclosure Controls and Procedures.

The Company maintains a system of disclosure controls and procedures that are designed to provide
reasonable  assurance  that  information  required  to  be  disclosed  in  the  reports  that  the  Company  files  or
submits  under  the  Securities  Exchange  Act  of  1934,  as  amended,  or  the  Exchange  Act,  is  recorded,
processed,  summarized  and  reported  within  the  time  periods  specified  in  the  Securities  and  Exchange
Commission’s rules and forms. These disclosure controls and procedures include, among other processes,
controls and procedures designed to ensure that information required to be disclosed in the reports that
the Company files or submits under the Exchange Act is accumulated and communicated to management,
including  the  principal  executive  officer  and  principal  financial  officer,  as  appropriate,  to  allow  timely
decisions regarding required disclosure.

The  Company  carried  out  an  evaluation,  under  the  supervision  and  with  the  participation  of
management,  including  the  principal  executive  officer  and  the  principal  financial  officer  of  the
effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures  as  of  December  31,
2011  pursuant  to  Exchange  Act  Rule  13a-15.  Based  upon  that  evaluation,  the  principal  executive  officer
and  the  principal  financial  officer  concluded  that  the  Company’s  disclosure  controls  and  procedures,  as
defined in Exchange Act Rule 13a-15(e) and 15d-15(e), were effective as of the end of the period covered
by this report.

(b) Management’s Report on Internal Control  over Financial Reporting.

Management is responsible for establishing and maintaining adequate internal control over financial
reporting  at  the  Company.  Our  internal  control  over  financial  reporting  is  a  process  designed  under  the
supervision  of  the  Chief  Executive  Officer  and  Chief  Financial  Officer  to  provide  reasonable  assurance
regarding the reliability of financial reporting and the preparation of the Company’s financial statements

48

for external reporting purposes in accordance with US generally accepted accounting principles (GAAP).
A company’s internal control over financial reporting includes  those policies and procedures that:

(cid:127) pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the

transactions and dispositions of the assets of  the company;

(cid:127) provide reasonable assurance that transactions are recorded as necessary to permit preparation of
financial statements in accordance with GAAP, and that receipts and expenditures of the company
are  being  made  only  in  accordance  with  authorizations  of  management  and  the  directors  of  the
company; and

(cid:127) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition,
use  or  disposition  of  the  company’s  assets  that  could  have  a  material  effect  on  the  financial
statements.

Because  of  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

Management assessed the effectiveness of the Company’s internal control over financial reporting as
of  December  31,  2011.  Management  based  this  assessment  on  criteria  for  effective  internal  control  over
financial  reporting  described  in  Internal  Control  —  Integrated  Framework  issued  by  the  Committee  of
Sponsoring  Organizations  of  the  Treadway  Commission  (COSO).  Management’s  assessment  included  an
evaluation  of  the  design  of  the  Company’s  internal  control  over  financial  reporting  and  testing  of  the
operational effectiveness of its internal control over financial reporting. Management reviewed the results
of its assessment with the Audit Committee of our Board  of  Directors.

Based  on  this  assessment,  management  determined  that,  as  of  December  31,  2011,  the  Company
maintained  effective  internal  control  over  financial  reporting.  The  registered  public  accounting  firm  that
audited  the  consolidated  financial  statements  included  in  this  Annual  Report  has  issued  an  attestation
report on the Company’s internal control over financial reporting. The Reports of Independent Registered
Public  Accounting  Firm  are  filed  with  this  Annual  Report  on  Form  10-K  in  a  separate  section  following
Part IV, as shown on the index under Item  15 of this Annual Report.

(c) Changes in Internal Control over Financial  Reporting.

There was no change in our internal control over financial reporting that occurred during the quarter
ended  December  31,  2011  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  our
internal control over financial reporting.

Item 9B. Other Information.

None.

49

Item 10. Directors, Executive Officers and Corporate Governance.

PART III

We  have  adopted  a  written  code  of  ethics  that  applies  to  our  principal  executive  officer,  principal
financial and accounting officer, controller and persons performing similar functions and is posted on our
website  at  www.deckers.com.  Our  code  of  ethics  is  designed  to  meet  the  requirements  of  Section  406  of
Regulation S-K and the rules promulgated there under. To the extent required by law, any amendments to,
or  waivers  from,  any  provision  of  the  code  will  be  promptly  disclosed  publicly  either  on  a  report  on
Form 8-K or on our website at www.deckers.com.

All  additional  information  required  by  this  item,  including  information  relating  to  Directors  and
Executive Officers of the Registrant, is set forth in the Company’s definitive proxy statement relating to the
Registrant’s  2012  annual  meeting  of  stockholders,  which  will  be  filed  pursuant  to  Regulation  14A  within
120  days  after  the  end  of  the  Company’s  fiscal  year  ended  December  31,  2011,  and  such  information  is
incorporated herein by reference.

Item 11. Executive Compensation.

Information  relating  to  Executive  Compensation  is  set  forth  under  ‘‘Proposal  No.  1-Election  of
Directors’’ in the Company’s definitive proxy statement relating to the Registrant’s 2012 annual meeting of
stockholders,  which  will  be  filed  pursuant  to  Regulation  14A  within  120  days  after  the  end  of  the
Company’s  fiscal  year  ended  December  31,  2011,  and  such  information  is  incorporated  herein  by
reference.

Item 12. Security Ownership of Certain Beneficial  Owners and Management and Related Stockholder

Matters.

Information  relating  to  Security  Ownership  of  Certain  Beneficial  Owners  and  Management  and
Related Stockholder Matters is set forth under ‘‘Proposal No. 1-Election of Directors’’ in the Company’s
definitive proxy statement relating to the Registrant’s 2012 annual meeting of stockholders, which will be
filed  pursuant  to  Regulation  14A  within  120  days  after  the  end  of  the  Company’s  fiscal  year  ended
December 31, 2011, and such information is  incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions,  and Director Independence.

Information relating to Certain Relationships and Related Transactions is set forth under ‘‘Proposal
No. 1-Election of Directors’’ in the Company’s definitive proxy statement relating to the Registrant’s 2012
annual meeting of stockholders, which will be filed pursuant to Regulation 14A within 120 days after the
end of the Company’s fiscal year ended December 31, 2011, and such information is incorporated herein
by reference.

Item 14. Principal Accounting Fees and Services.

Information  relating  to  Principal  Accountant  Fees  and  Services  is  set  forth  under  ‘‘Proposal
No.  2-Independent  Registered  Public  Accounting  Firm’’  in  the  Company’s  definitive  proxy  statement
relating  to  the  Registrant’s  2012  annual  meeting  of  stockholders,  which  will  be  filed  pursuant  to
Regulation 14A within 120 days after the end of the Company’s fiscal year ended December 31, 2011, and
such information is incorporated herein by reference.

50

Item 15. Exhibits, Financial Statement Schedules.

PART IV

Consolidated  Financial  Statements  and  Schedules  required  to  be  filed  hereunder  are  indexed  on

Page F-1 hereof.

Exhibit
Number

Description of Exhibit

3.1 Amended  and  Restated  Certificate  of  Incorporation  of  Deckers  Outdoor  Corporation  as
amended  through  May  27,  2010  (Exhibit  3.1  to  the  Registrant’s  Form  10-Q  for  the  quarterly
period ended June 30, 2010 and incorporated by reference herein)

3.2 Restated  Bylaws  of  Deckers  Outdoor  Corporation,  as  amended  by  the  Board  of  Directors
through September 12, 2011 (Exhibit 3.2 to the Registrant’s Form 10-Q for the quarterly period
ended September 30, 2011 and incorporated  by reference herein)

10.1 Lease  Agreement  dated  November  1,  2003  between  Ampersand  Aviation,  LLC  and  Deckers
Outdoor  Corporation  for  office  building  at  495-A  South  Fairview  Avenue,  Goleta,  California,
93117  (Exhibit  10.34  to  the  Registrant’s  Form  10-K  for  the  period  ended  December  31,  2003
and incorporated by reference herein)

10.2 Lease  Agreement  dated  September  15,  2004  between  Mission  Oaks  Associates,  LLC  and
Deckers  Outdoor  Corporation  for  distribution  center  at  3001  Mission  Oaks  Blvd.,  Camarillo,
CA  93012  (Exhibit  10.37  to  the  Registrant’s  Form  10-K  for  the  period  ended  December  31,
2004 and incorporated by reference herein)

10.3 First  Amendment  to  Lease  Agreement  between  Mission  Oaks  Associates,  LLC  and  Deckers
Outdoor Corporation for distribution center at 3001 Mission Oaks Blvd., Camarillo, CA 93012,
dated  December  1,  2004  (Exhibit  10.38  to  the  Registrant’s  Form  10-K  for  the  period  ended
December 31, 2004 and incorporated  by reference herein)

#10.4 Deckers Outdoor Corporation 2006 Equity Incentive Plan (incorporated herein by reference to
Appendix A to the Registrant’s Definitive Proxy Statement dated April 21, 2006 in connection
with its 2006 Annual Meeting of Stockholders)

#10.5 First  Amendment  to  Deckers  Outdoor  Corporation  2006  Equity  Incentive  Plan  (incorporated
herein by reference to Appendix A to the Registrant’s Definitive Proxy Statement dated April 9,
2007 in connection with its 2007 Annual Meeting of Stockholders)

#10.6 Form of Restricted Stock Unit Award Agreement (Level 1) Under 2006 Equity Incentive Plan
(Exhibit 10.2 to the Registrant’s Form 8-K filed on May 11, 2007 and incorporated by reference
herein)

#10.7 Form of Restricted Stock Unit Award Agreement (Level 2) Under 2006 Equity Incentive Plan
(Exhibit 10.3 to the Registrant’s Form 8-K filed on May 11, 2007 and incorporated by reference
herein)

#10.8 Form of Stock Appreciation Rights Award Agreement (Level 1) Under 2006 Equity Incentive
Plan  (Exhibit  10.4  to  the  Registrant’s  Form  8-K  filed  on  May  11,  2007  and  incorporated  by
reference herein)

#10.9 Form of Stock Appreciation Rights Award Agreement (Level 2) Under 2006 Equity Incentive
Plan  (Exhibit  10.5  to  the  Registrant’s  Form  8-K  filed  on  May  11,  2007  and  incorporated  by
reference herein)

#10.10 Form of Indemnification Agreement (Exhibit 10.1 to the Registrant’s Form 8-K filed on June 2,

2008 and incorporated by reference herein)

51

Exhibit
Number

Description of Exhibit

#10.11 Change  of  Control  and  Severance  Agreement  with  Deckers  Outdoor  Corporation  for  Angel
Martinez on December 22, 2009 (Exhibit 10.33 to the Registrant’s Form 10-K filed on March 1,
2010 and incorporated by reference herein)

#10.12 Change  of  Control  and  Severance  Agreement  with  Deckers  Outdoor  Corporation  for  Zohar
Ziv on December 22, 2009 (Exhibit 10.34 to the Registrant’s Form 10-K filed on March 1, 2010
and incorporated by reference herein)

#10.13 Change of Control and Severance Agreement with Deckers Outdoor Corporation for Thomas
George on December 22, 2009 (Exhibit 10.35 to the Registrant’s Form 10-K filed on March 1,
2010 and incorporated by reference herein)

#10.14 Change  of  Control  and  Severance  Agreement  with  Deckers  Outdoor  Corporation  for
Constance Rishwain on December 22, 2009 (Exhibit 10.36 to the Registrant’s Form 10-K filed
on March 1, 2010 and incorporated by reference  herein)

10.15

Second  Amended  and  Restated  Credit  Agreement  among  Deckers  Outdoor  Corporation,
TSUBO, LLC and Comerica Bank (Exhibit 10.1 to the Registrant’s Form 8-K filed on May 28,
2010 and incorporated by reference herein)

#10.16 Deckers  Outdoor  Corporation  Amended  and  Restated  Deferred  Stock  Unit  Compensation
Plan, a Sub Plan under the Deckers Outdoor Corporation 2006 Equity Incentive Plan, adopted
by the Board of Directors on December 14, 2010 (Exhibit 10.24 to the Registrant’s Form 10-K
filied on March 1, 2011 and incorporated by reference  herein)

*#10.17 Deckers Outdoor Corporation Amended and Restated Deferred Compensation Plan effective

as of January 1, 2011

10.18 Asset  Purchase  Agreement,  dated  as  of  May  19,  2011  by  and  among  Deckers  Outdoor
Corporation,  Deckers  Acquisition,  Inc.,  Deckers  International  Limited,  Sanuk  USA,  LLC,
Thomas  J.  Kelley,  Ian  L.  Kessler,  C&C  Partners,  Ltd.,  Donald  A.  Clark  and  Paul  Carr
(Exhibit  10.1  to  the  Registrant’s  Form  8-K  filed  on  May  19,  2011  and  incorporated  herein  by
reference)

#10.19 Form of Restricted Stock Unit Award Agreement (Level III) Under 2006 Equity Incentive Plan
adopted on June 22, 2011 (Exhibit 10.1 to the Registrant’s Form 8-K filed on June 28, 2011 and
incorporated by reference herein)

10.20 Amendment  No.  1  to  Asset  Purchase  Agreement,  dated  as  of  July  1,  2011,  by  and  among
Deckers  Outdoor  Corporation,  Deckers  Acquisition,  Inc.,  Deckers  International  Limited,
Sanuk USA, LLC, Thomas J. Kelley, Ian L. Kessler, C&C Partners, Ltd., Donald A. Clark and
Paul Carr (Exhibit 10.1 to the Registrant’s Form 8-K filed on July 6, 2011 and incorporated by
reference herein)

10.21 Amendment  Number  Two  to  Second  Amended  and  Restated  Credit  Agreement  and
Amendment  Number  One  to  LIBOR/Prime  Rate  Addendum,  dated  August  10,  2011,  by  and
among Deckers Outdoor Corporation, TSUBO, LLC and Comerica Bank (Exhibit 10.1 to the
Registrant’s Form 8-K filed on August 15, 2011 and  incorporated by  reference herein)

10.22 Credit Agreement, dated as of August 30, 2011, by and among Deckers Outdoor Corporation,
as Borrower, JPMorgan Chase Bank, National Association, as Administrative Agent, Comerica
Bank and HSBC Bank USA, National Association, as Syndication Agents, and the lenders from
time to time party thereto (Exhibit 10.1 to the Registrant’s Form 8-K filed on September 6, 2011
and incorporated by reference herein)

52

Exhibit
Number

Description of Exhibit

*10.23 Amendment  to  Lease  Agreement  between  Mission  Oaks  Associates,  LLC  and  Deckers
Outdoor Corporation for distribution center at 3001 Mission Oaks Blvd., Camarillo, CA 93012,
dated September 1, 2011

*10.24 Amendment to Lease Agreement between 450 N. Baldwin Park Associates, LLC and Deckers
Outdoor Corporation for distribution center at 3175 Mission Oaks Blvd., Camarillo, CA 93012,
dated September 1, 2011

10.25 Purchase and Sale Agreement, dated as of September 2, 2011, by and among Deckers Outdoor
Corporation  and  Santa  Barbara  Realty  Development,  L.L.C.  (Exhibit  10.3  to  the  Registrant’s
Form 10-Q for the quarterly period ended September 30, 2011 and incorporated by reference
herein)

*21.1

Subsidiaries of Registrant

*23.1 Consent of Independent Registered Public Accounting  Firm

*31.1 Certification  of  the  Chief  Executive  Officer  pursuant  to  Rule  13A-14(a)  under  the  Exchange

Act,  adopted pursuant to Section 302 of  the Sarbanes-Oxley Act of 2002

*31.2 Certification  of  the  Chief  Financial  Officer  pursuant  to  Rule  13A-14(a)  under  the  Exchange

Act,  adopted pursuant to Section 302 of  the Sarbanes-Oxley Act of 2002

*32.1 Certification  pursuant  to  18  USC.  Section  1350,  adopted  pursuant  to  Section  906  of  the

Sarbanes-Oxley Act of 2002

**101.1 The  following  materials  from  the  Company’s  Annual  Report  on  Form  10-K  for  the  annual
period  ended  December  31,  2011,  formatted  in  XBRL  (eXtensible  Business  Reporting
Language);  (i)  Consolidated  Balance  Sheets  as  of  December  31,  2011  and  2010;
(ii) Consolidated Statements of Income for the years ended December 31, 2011, 2010, and 2009;
(iii) Consolidated Statements of Cash Flows for the years ended December 31, 2011, 2010, and
2009, and (iv) Notes to Consolidated Financial Statements.

*

Filed herewith.

** Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files on Exhibit 101 hereto are deemed
not  filed  or  part  of  registration  statement  prospectus  for  purposes  of  Sections  11  or  12  of  the
Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities
and Exchange Act of 1934, as amended, and otherwise are not subject to liability under those sections.

# Management contract or compensatory  plan or  arrangement.

53

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the
Registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly
authorized.

SIGNATURES

DECKERS OUTDOOR CORPORATION
(Registrant)

/s/ ANGEL R. MARTINEZ

Angel R. Martinez
Chief Executive Officer

Date: February 29, 2012

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed
below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.

/s/ ANGEL R. MARTINEZ

Angel R. Martinez

Chairman of the Board,
President and Chief Executive
Officer (Principal Executive Officer)

February 29, 2012

/s/ THOMAS A. GEORGE

Thomas A. George

/s/ KARYN O. BARSA

Karyn O. Barsa

/s/ MAUREEN CONNERS

Maureen Conners

/s/ MICHAEL DEVINE

Michael Devine

/s/ JOHN M.  GIBBONS

John M. Gibbons

/s/ REX A. LICKLIDER

Rex A. Licklider

/s/ RUTH M.  OWADES

Ruth M. Owades

Chief Financial Officer
(Principal Financial and Accounting
Officer)

February 29,  2012

Director

February 29, 2012

Director

February 29, 2012

Director

February 29, 2012

Director

February 29, 2012

Director

February 29, 2012

Director

February 29, 2012

54

/s/ JOHN G. PERENCHIO

John G. Perenchio

/s/ JAMES QUINN

James Quinn

/s/ LAURI SHANAHAN

Lauri Shanahan

Director

February 29, 2012

Director

February 29, 2012

Director

February 29, 2012

55

(This page has been left blank intentionally.)

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
AND FINANCIAL STATEMENT SCHEDULE

Consolidated Financial Statements
Reports of Independent Registered Public  Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31,  2011 and 2010 . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income for  each of the years in the three-year  period ended

Page

F-2
F-4

December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-5

Consolidated Statements of Stockholders’  Equity  and Comprehensive Income  for each of  the

years in the three-year period ended December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-6

Consolidated Statements of Cash Flows  for  each of the years in  the three-year  period ended

December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-7
F-8

Consolidated Financial Statement Schedule
Valuation and Qualifying Accounts for each  of the years in  the three-year  period ended

December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-38

All other schedules are omitted because they are not applicable or the required information is shown

in the Company’s consolidated financial statements or the related notes thereto.

F-1

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Stockholders
Deckers Outdoor Corporation:

We  have  audited  the  accompanying  consolidated  financial  statements  of  Deckers  Outdoor
Corporation and subsidiaries (the Company) as listed in the accompanying index. In connection with our
audits  of  the  consolidated  financial  statements,  we  also  have  audited  the  related  consolidated  financial
statement  schedule  as  listed  in  the  accompanying  index.  These  consolidated  financial  statements  and
consolidated  financial  statement  schedule  are  the  responsibility  of  the  Company’s  management.  Our
responsibility  is  to  express  an  opinion  on  these  consolidated  financial  statements  and  the  consolidated
financial statement schedule based on  our  audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting
Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain
reasonable assurance about whether the financial statements are free of material misstatement. An audit
includes  examining,  on  a  test  basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial
statements. An audit also includes assessing the accounting principles used and significant estimates made
by  management,  as  well  as  evaluating  the  overall  financial  statement  presentation.  We  believe  that  our
audits provide a reasonable basis for our  opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material
respects, the financial position of Deckers Outdoor Corporation and subsidiaries as of December 31, 2011
and 2010, and the results of their operations and their cash flows for each of the years in the three year
period ended December 31, 2011, in conformity with U.S. generally accepted accounting principles. Also in
our opinion, the related consolidated financial statement schedule, when considered in relation to the basic
consolidated financial statements taken as a whole, present fairly, in all material respects, the information
set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States), the Company’s internal control over financial reporting as of December 31, 2011,
based  on  criteria  established  in  Internal  Control  —  Integrated  Framework  issued  by  the  Committee  of
Sponsoring Organizations of the Treadway Commission (COSO), and our report dated February 29, 2012
expressed  an  unqualified  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over  financial
reporting.

Los Angeles,  California
February 29, 2012

/s/ KPMG LLP

F-2

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Stockholders
Deckers Outdoor Corporation:

We  have  audited  Deckers  Outdoor  Corporation’s  (the  Company)  internal  control  over  financial
reporting as of December 31, 2011 based on criteria established in Internal Control — Integrated Framework
issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO).  The
Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting
and  for  its  assessment  of  the  effectiveness  of  internal  control  over  financial  reporting,  included  in  the
accompanying  Management’s  Report  on  Internal  Control  over  Financial  Reporting  in  Item  9A.  Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on
our  audit.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting
Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain
reasonable assurance about whether effective internal control over financial reporting was maintained in
all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial
reporting,  assessing  the  risk  that  a  material  weakness  exists,  and  testing  and  evaluating  the  design  and
operating effectiveness of internal control based on the assessed risk. Our audit also included performing
such other procedures as we considered necessary in the circumstances. We believe that our audit provides
a reasonable basis for our opinion.

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company’s  internal
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance
of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the
assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to
permit  preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,
and that receipts and expenditures of the company are being made only in accordance with authorizations
of management and directors of the company; and (3) provide reasonable assurance regarding prevention
or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have
a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

In our opinion, Deckers Outdoor Corporation maintained, in all material respects, effective internal
control  over  financial  reporting  as  of  December  31,  2011,  based  on  criteria  established  in  Internal
Control  —  Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway
Commission.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States), the consolidated balance sheets of Deckers Outdoor Corporation and subsidiaries
as of December 31, 2011 and 2010, and the related consolidated statements of income, stockholders’ equity
and  comprehensive  income,  and  cash  flows  for  each  of  the  years  in  the  three  year  period  ended
December  31,  2011,  and  the  related  consolidated  financial  statement  schedule,  and  our  report  dated
February  29,  2012  expressed  an  unqualified  opinion  on  those  consolidated  financial  statements  and
consolidated financial statement schedule.

Los Angeles,  California
February 29, 2012

/s/ KPMG LLP

F-3

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(amounts in thousands, except par value)

Current assets:

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts receivable, net of allowances of $21,692  and $13,772  in

2011 and 2010, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2011

2010

$ 263,606

$ 445,226

193,375
253,270
8,697
84,540
14,414

817,902
90,257
120,045
94,449
13,223
10,320

116,663
124,995
7,928
8,918
12,002

715,732
47,737
6,507
18,411
15,121
5,486

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,146,196

$ 808,994

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Trade accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued payroll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 110,853
32,594
57,744
30,888

$

67,073
35,109
17,515
25,166

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

232,079

144,863

Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commitments and contingencies (note 8)
Stockholders’ equity:

Deckers Outdoor Corporation stockholders’ equity:

Common stock, $0.01 par value; authorized 125,000 shares; issued and

outstanding 38,692 and 38,581 shares for 2011  and 2010, respectively . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive (loss) income . . . . . . . . . . . . . . . . . .

Total Deckers Outdoor Corporation stockholders’ equity . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncontrolling interest

Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

72,687

8,456

387
144,684
692,595
(1,730)

835,936
5,494

841,430

386
137,989
513,459
1,153

652,987
2,688

655,675

Total liabilities and equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,146,196

$ 808,994

See accompanying notes to consolidated  financial statements.

F-4

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

(amounts in thousands, except per share data)

Years Ended December 31,

2011

2010

2009

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,377,283
698,288

$1,000,989
498,051

$813,177
442,087

Gross profit

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other (income) expense, net:
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling  interest . . . . . . . . . . . .

678,995
394,157

284,838

(180)
249
(493)

(424)

285,262
83,404

201,858
(2,806)

502,938
253,850

371,090
189,843

249,088

181,247

(234)
566
(1,353)

(1,021)

(1,010)
(875)
(91)

(1,976)

250,109
89,732

183,223
66,304

160,377
(2,142)

116,919
(133)

Net income attributable to Deckers Outdoor Corporation . . .

$ 199,052

$ 158,235

$116,786

Net income per share attributable to  Deckers  Outdoor

Corporation common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

Weighted-average common shares outstanding:

5.16
5.07

$
$

4.10
4.03

$
$

2.99
2.96

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

38,605
39,265

38,615
39,292

39,024
39,393

See accompanying notes to consolidated financial statements.

F-5

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
AND COMPREHENSIVE INCOME

(amounts in thousands)

Years Ended December 31, 2009, 2010 and 2011

Common Stock

Shares Amount

Additional
Paid-in
Capital

Total
Deckers
Outdoor
Corp.
Retained Comprehensive Stockholders’ controlling Stockholders’
Equity
Earnings

Accumulated
Other

Income  (Loss)

Interest

Equity

Total

Non-

.

Balance December 31, 2008 .
Stock compensation expense .
.
Exercise of stock options
.
.
Shares issued upon vesting .
Excess tax detriment from
.
stock compensation .
.
.
Shares withheld for taxes
.
.
Stock repurchase .
Net income .
.
.
.
.
Foreign currency translation
.

.
Unrealized loss on short-term
.

adjustment .

investments .

.
.
.
.

.
.
.
.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Total comprehensive income

.

.

. 39,267
24
15
201

$393
1
—
2

$114,952 $268,515
—
—
—

13,015
107
(1)

$

—
—
(903)
—

—

—

—
—
(9)
—

—

—

(824)
(2,082)
6

—
—
(19,997)
— 116,786

—

—

—

—

392
—
—
—

—
—
—
—

146

(44)

$384,252
13,016
107
1

$ 413
—
—
—

$384,665
13,016
107
1

(824)
(2,082)
(20,000)
116,786

146

(44)

—
—
—
133

—

—

(824)
(2,082)
(20,000)
116,919

146

(44)

Balance December 31, 2009 .

. 38,604

$387

$125,173 $365,304

$

494

$491,358

$ 546

$491,904

.

compensation .

Stock compensation expense .
.
Exercise of stock options
.
Shares issued upon vesting .
.
Excess tax benefit from stock
.
.
.
.

.
.
.
Shares withheld for taxes
.
.
Stock repurchase .
Net income .
.
.
.
.
Foreign currency translation
.

.
Unrealized gain on foreign

adjustment .

.
.
.
.

.

.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

currency hedging, net of tax

Total comprehensive income

.

30
31
146

—
—
(230)
—

—

—

—
—
1

—
—
(2)
—

—

—

12,782
89
(1)

—
—
—

3,525
(3,579)

—
—
— (10,080)
— 158,235

—
—
—

—
—
—
—

12,782
89
—

3,525
(3,579)
(10,082)
158,235

—

—

—

—

(905)

(905)

1,564

1,564

—
—
—

—
—
—
2,142

—

—

12,782
89
—

3,525
(3,579)
(10,082)
160,377

(905)

1,564

Balance December 31, 2010 .

. 38,581

$386

$137,989 $513,459

$ 1,153

$652,987

$2,688

$655,675

.

compensation .

Stock compensation expense .
.
Exercise of stock options
.
Shares issued upon vesting .
.
Excess tax benefit from stock
.
.
.
.

.
.
.
Shares withheld for taxes
.
.
Stock repurchase .
Net income .
.
.
.
.
Foreign currency translation
.

.
Unrealized loss on foreign

adjustment .

.
.
.
.

.

.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

currency hedging,  net of  tax

Total comprehensive income

.

10
12
334

—
—
(245)
—

—
—
3

14,803
62
(3)

—
—
—

—
15,330
— (23,497)
(2)
—

—
—
— (19,916)
— 199,052

—
—
—

—
—
—
—

14,803
62
—

15,330
(23,497)
(19,918)
199,052

—

—

—

—

—

—

—

—

(1,952)

(1,952)

(931)

(931)

—
—
—

—
—
—
2,806

—

—

14,803
62
—

15,330
(23,497)
(19,918)
201,858

(1,952)

(931)

Comprehensive Comprehensive

Income

Income

Attributable to Attributable to

Non-
controlling
Interest

Deckers
Outdoor
Corp.

Total
Comprehensive
Income

$ 133

$116,786

$116,919

—

—

146

(44)

146

(44)

$ 133

$116,888

$117,021

$2,142

$158,235

$160,377

—

—

(905)

(905)

1,564

1,564

$2,142

$158,894

$161,036

$2,806

$199,052

$201,858

—

—

(1,952)

(1,952)

(931)

(931)

$2,806

$196,169

$198,975

Balance December 31, 2011 .

. 38,692

$387

$144,684 $692,595

$(1,730)

$835,936

$5,494

$841,430

See accompanying notes to consolidated financial statements.

F-6

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH  FLOWS

(amounts in thousands)

Cash flows from operating activities:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile  net income  to  net cash  provided by  operating
activities:

Depreciation, amortization, and accretion . . . . . . . . . . . . . . . . . . . . . . .
(Recovery of) provision for doubtful accounts, net . . . . . . . . . . . . . . . . .
Write-down of inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities,  net  of  assets  and
liabilities acquired in the acquisition of businesses:

Trade accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended December 31,

2011

2010

2009

$ 201,858

$160,377

$116,919

28,977
(704)
7,009
(67)
14,803
2,735

(63,199)
(127,739)
(75,525)
(5,385)
38,237
850
5,722
2,519

12,283
(786)
2,465
(1,712)
12,782
(391)

(39,449)
(41,107)
(6,766)
(1,651)
19,742
16,468
5,480
2,187

10,194
399
3,955
5,308
13,016
1,060

31,527
5,247
(3,408)
(1,012)
3,790
2,583
(6,525)
2,421

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . .

30,091

139,922

185,474

Cash flows from investing activities:

Purchases of short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sales of short-term investments . . . . . . . . . . . . . . . . . . . .
Purchases of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisitions of businesses and equity method investment . . . . . . . . . . . . .
Purchases of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
—
(55,538)
(125,203)
(4,025)

— (66,900)
57,078
(13,699)
(1,877)
—

26,080
(22,489)
(5,191)
—

Net cash used in  investing activities . . . . . . . . . . . . . . . . . . . . . . . .

(184,766)

(1,600)

(25,398)

Cash flows from financing activities:

Proceeds from issuance of short-term borrowings . . . . . . . . . . . . . . . . . .
Repayments of short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash paid for shares withheld for taxes . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock compensation . . . . . . . . . . . . . . . . . . . . .
Cash received from issuances of common stock . . . . . . . . . . . . . . . . . . .
Cash paid for repurchases of common stock . . . . . . . . . . . . . . . . . . . . .

Net cash used in  financing activities . . . . . . . . . . . . . . . . . . . . . . . .

Effect of exchange rates on cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

45,000
(45,000)
(22,634)
15,330
62
(19,918)

(27,160)

215

—
—
(2,584)
3,525
89
(10,082)

—
—
(1,982)
810
107
(20,000)

(9,052)

(21,065)

94

47

Cash and cash equivalents at beginning of  year

Net change in cash and cash equivalents . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .

(181,620)
445,226

129,364
315,862

139,058
176,804

Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 263,606

$445,226

$315,862

Supplemental disclosure of cash flow  information:

Cash paid during the year  for:

Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest

$ 62,405
88
$

$ 82,493
59
$

$ 66,540
19
$

Non-cash investing activity:

Accruals for purchases of property and equipment . . . . . . . . . . . . . . . . .
Contingent consideration arrangement for acquisition  of business . . . . . . .
Accruals for asset retirement obligations . . . . . . . . . . . . . . . . . . . . . . . .

3,268
$
$ 88,100
236
$

Non-cash financing activity:

Accruals for shares withheld for taxes . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,460

$
$
$

$

$
247
— $
$

388

1,356
—
—

1,598

$

603

See accompanying notes to consolidated financial statements.

F-7

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(amounts in thousands, except share quantity and per share data)

(1) The Company and Summary of Significant  Accounting Policies

The Company and Basis of Presentation

The consolidated financial statements include the accounts of Deckers Outdoor Corporation and its
wholly-owned  subsidiaries  and  majority-owned  subsidiary  (collectively  referred  to  as  the  ‘‘Company’’).
Accordingly,  all  references  herein  to  ‘‘Deckers  Outdoor  Corporation’’  or  ‘‘Deckers’’  include  the
consolidated results of the Company and its subsidiaries. All intercompany balances and transactions have
been eliminated in consolidation.

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into
global  market  leaders  by  designing  and  marketing  innovative,  functional,  and  fashion-oriented  footwear
and accessories, developed for both high performance outdoor activities and everyday casual lifestyle use.
The Company’s business is seasonal, with the highest percentage of UGG(cid:1) brand net sales occurring in the
third and fourth quarters and the highest percentage of Teva(cid:1) and Sanuk(cid:1) brand net sales occurring in the
first and second quarters of each year. The other brands do not have a significant seasonal impact on the
Company.  The  Company  owns  51%  of  a  joint  venture  with  an  affiliate  of  Stella  International  Holdings
Limited (Stella International) for the primary purpose of opening and operating retail stores for the UGG
brand in China. Stella International is also one of the Company’s major manufacturers in China. In March
2009, the Company acquired 100% of the ownership interest of Ahnu, Inc., an outdoor performance and
lifestyle  footwear  brand.  In  January  2010,  the  Company  acquired  certain  assets  and  liabilities,  including
reacquisition of its distribution rights, from its Teva brand distributor that sold to retailers in Belgium, the
Netherlands, and Luxemburg (Benelux) as well as France. In September 2010, the Company purchased a
portion  of  a  privately  held  footwear  company  as  an  equity  method  investment.  In  January  2011,  the
Company acquired certain assets from its UGG, Teva, and Simple(cid:1) brands distributor that sold to retailers
in  the  United  Kingdom  (UK)  and  from  its  UGG  and  Simple  brands  distributor  that  sold  to  retailers  in
Benelux  and  France.  The  distribution  rights  in  these  regions  reverted  back  to  the  Company  on
December  31,  2010  upon  the  expiration  of  the  distribution  agreements.  On  May  19,  2011,  the  Company
entered  into  an  asset  purchase  agreement  with  Sanuk  USA  LLC,  C&C  Partners,  Ltd.,  and  the  equity
holders  of both entities (collectively referred to as ‘‘Sanuk’’  or the ‘‘Sanuk brand’’).  On July  1, 2011, the
Company completed the acquisition of the purchased assets and the assumption of the assumed liabilities
of  the  Sanuk  brand.  Deckers  Outdoor  Corporation’s  consolidated  financial  statements  include  the
operations of Sanuk beginning July 1, 2011.

Inventories

Inventories, principally finished goods, are stated at the lower of cost (first-in, first-out) or market (net
realizable value). Cost includes initial molds and tooling that are amortized over the life of the mold in cost
of sales. Cost also includes shipping and handling fees and costs, which are subsequently expensed to cost
of sales. Market values are determined by historical experience with discounted sales, industry trends, and
the retail environment.

Revenue Recognition

The  Company  recognizes  wholesale,  eCommerce,  and  international  distributor  revenue  when
products are shipped and retail revenue at the point of sale. All sales are recognized when the customer
takes  title  and  assumes  risk  of  loss,  collection  of  relevant  receivable  is  reasonably  assured,  persuasive
evidence  of  an  arrangement  exists,  and  the  sales  price  is  fixed  or  determinable.  For  wholesale  and

F-8

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

international distributor sales, allowances for estimated returns, discounts, chargebacks, and bad debts are
provided  for  when  related  revenue  is  recorded.  For  eCommerce  sales,  allowances  for  estimated  returns
and bad debts are provided for when related revenue is recorded. For retail sales, allowances for estimated
returns are provided for when related revenue is recorded. Amounts billed for shipping and handling costs
are recorded as a component of net sales, while the related costs paid to third-party shipping companies
are recorded as a cost of sales. The Company presents revenue net of taxes collected from customers and
remitted to governmental authorities.

Accounting for Long-Lived Assets

Other  long-lived  assets,  such  as  land,  property  and  equipment,  and  purchased  intangibles  subject  to
amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the
carrying  amount  of  an  asset  may  not  be  recoverable.  Recoverability  of  assets  to  be  held  and  used  is
measured by a comparison of the carrying amount to estimated undiscounted future cash flows expected to
be generated by the asset. If the carrying amount exceeds the estimated future cash flows, an impairment
charge  is  recognized  for  the  amount  by  which  the  carrying  amount  exceeds  the  fair  value  of  the  asset.
Intangible assets subject to amortization are amortized over their respective estimated useful lives to their
estimated residual values. The Company uses the straight-line method for depreciation and amortization
of  long-lived  assets,  except  for  certain  intangible  assets  where  the  Company  can  reliably  determine  the
pattern in which the economic benefits of the assets will be consumed.

At  least  quarterly,  the  Company  evaluates  whether  any  impairment  triggering  events,  including  the

following, have occurred which would  require  such  asset groups to be tested  for impairment:

(cid:127) A significant decrease in the market price of a long-lived asset group;

(cid:127) a significant adverse change in the extent or manner in which a long-lived asset group is being used

or in its physical condition;

(cid:127) a significant adverse change in legal factors or in business climate that could affect the value of a

long-lived asset group, including an adverse action or assessment by a regulator;

(cid:127) an accumulation of costs significantly in excess of the amount originally expected for the acquisition

or construction of a long-lived asset group;

(cid:127) a current-period operating or cash flow loss combined with a history of operating or cash flow losses
or  a  projection  or  forecast  that  demonstrates  continuing  losses  associated  with  the  use  of  a
long-lived asset group; or

(cid:127) a current expectation that, more likely than not, a long-lived asset group will be sold or otherwise

disposed of significantly before the end of its previously estimated useful  life.

When an impairment triggering event has occurred, the Company tests for recoverability of the asset
groups  carrying  value  using  estimates  of  undiscounted  future  cash  flows  based  on  the  existing  service
potential of the applicable asset group. In determining the service potential of a long-lived asset group, the
Company  considers  its  remaining  useful  life,  cash-flow  generating  capacity,  and  physical  output  capacity.
These  estimates  include  the  undiscounted  cash  flows  associated  with  future  expenditures  necessary  to
maintain the existing service potential. Long-lived assets are grouped with other assets and liabilities at the
lowest level for which identifiable cash flows are largely independent of the cash flows of other assets and
liabilities.  An  impairment  loss,  if  any,  would  only  reduce  the  carrying  amount  of  long-lived  assets  in  the
group based on the fair value of the group assets.

F-9

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

Goodwill and Other Intangible Assets

Intangible  assets  consist  primarily  of  goodwill,  trademarks,  customer  and  distributor  relationships,
patents,  and  non-compete  agreements  arising  from  the  application  of  purchase  accounting.  Intangible
assets  with  estimable  useful  lives  are  amortized  and  reviewed  for  impairment.  Goodwill  and  intangible
assets with indefinite useful lives are not amortized, but are tested for impairment at least annually, as of
December 31, except for the Teva trademarks which are tested as of October 31. The test for impairment
involves  the  use  of  estimates  related  to  the  fair  values  of  the  business  operations  with  which  goodwill  is
associated and the fair values of the intangible assets with indefinite lives.

In September 2011, the Financial Accounting Standards Board (FASB) issued Accounting Standards
Update (ASU), Intangibles — Goodwill and Other, which allows an entity to first assess qualitative factors
to determine whether it is necessary to perform the two-step quantitative goodwill impairment test. Under
this  amendment,  an  entity  is  not  required  to  perform  the  two  step  impairment  test  for  a  reporting  unit
unless the entity determines, based on a qualitative assessment, that it is more likely than not that its fair
value is less than its carrying amount. This ASU will be effective for the Company January 1, 2012, with
early  adoption  permitted.  As  permitted,  the  Company  early  adopted  this  update  effective  with  its
December  31,  2011  reporting  period,  and  performed  a  qualitative  assessment  of  all  reporting  units  that
carry goodwill, including the newly acquired Sanuk reporting unit, concluding that it was more likely than
not  that  their  fair  values  exceeded  their  carrying  values.  The  Company  evaluated  qualitative  measures
including  macroeconomic  conditions,  industry  and  market  considerations,  cost  factors,  overall  financial
performance, other relevant entity-specific  events, and  events affecting a reporting unit.

The  assessment  of  goodwill  impairment  involves  valuing  the  Company’s  reporting  units  that  carry
goodwill.  Currently,  the  Company’s  reporting  units  are  the  same  as  the  Company’s  operating  segments.
The Company first assesses qualitative factors to determine whether it is necessary to perform the two-step
quantitative goodwill impairment test. The Company does not calculate the fair value of the reporting unit
unless the Company determines, based on a qualitative assessment, that it is more likely than not that its
fair value is less than its carrying amount. If the Company determines this, then the first quantitative step is
a comparison of the fair value of the reporting unit with its carrying amount. If the fair value exceeds the
carrying amount, the goodwill is not impaired. If the fair value of the reporting unit is below the carrying
amount, then a second step is performed to measure the amount of the impairment,  if  any.

The  Company  also  evaluates  the  fair  values  of  other  intangible  assets  with  indefinite  useful  lives  in
relation to the carrying values. If the fair value of the indefinite life intangible exceeds its carrying amount,
no impairment charge will be recognized. If the fair value of the indefinite life intangible is less than the
carrying amount, the Company will record an impairment charge to write-down the intangible asset to its
fair value.

Determining fair value of goodwill and other intangible assets is highly subjective and requires the use
of  estimates  and  assumptions.  The  Company  uses  estimates  including  future  revenues,  royalty  rates,
discount  rates,  attrition  rates,  and  market  multiples,  among  others.  The  Company  also  considers  the
following factors:

(cid:127) the assets’ ability to continue to generate income from operations and positive cash flow in future

periods;

(cid:127) changes  in  consumer  demand  or  acceptance  of  the  related  brand  names,  products,  or  features

associated with the assets; and

(cid:127) other considerations that could affect fair value or otherwise indicate potential impairment.

F-10

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

In  addition,  facts  and  circumstances  could  change,  including  further  deterioration  of  general
economic conditions or the retail environment, customers reducing orders in response to such conditions,
and increased competition. These or other factors could result in changes to the calculation of fair value
which could result in further impairment of the Company’s remaining goodwill and other intangible assets.
Changes in any one or more of these estimates and assumptions could produce different financial results.

Depreciation and Amortization

Depreciation  of  property  and  equipment  is  calculated  using  the  straight-line  method  based  on
estimated  useful  lives  ranging  from  two  to  ten  years.  Leasehold  improvements  are  amortized  on  the
straight-line  basis  over  their  estimated  economic  useful  lives  or  the  lease  term,  whichever  is  shorter.
Leasehold  improvement  lives  range  from  one  to  fifteen  years.  The  Company  allocates  depreciation  and
amortization  of  property,  plant,  and  equipment  to  cost  of  sales  and  selling,  general  and  administrative
expenses (SG&A). The majority of the Company’s depreciation and amortization is included in SG&A due
to the nature of its operations. Most of the Company’s depreciation is from its warehouses and its retail
stores. The Company outsources all manufacturing; therefore, the amount allocated to cost of sales is not
material.

Fair Value Measurements

The  fair  values  of  the  Company’s  cash  and  cash  equivalents,  trade  accounts  receivable,  prepaid
expenses and other current assets, income taxes receivable, short-term borrowings, trade accounts payable,
accrued  expenses,  and  income  taxes  payable  approximate  the  carrying  values  due  to  the  relatively  short
maturities  of  these  instruments.  The  fair  values  of  the  Company’s  long-term  liabilities,  other  than
contingent consideration, if recalculated based on current interest rates, would not significantly differ from
the  recorded  amounts.  The  fair  value  of  the  contingent  consideration  related  to  acquisitions  and  of  the
Company’s derivatives are measured and recorded at fair value on a recurring basis. The Company records
the fair value of assets or liabilities associated with derivative instruments and hedging activities in other
current  assets  or  other  current  liabilities,  respectively,  in  the  consolidated  balance  sheets.  The  Level  2
inputs described below consist of forward  spot  rates at the end of the  reporting period  (see note 11).

The inputs used in measuring fair value are prioritized into the following hierarchy:

(cid:127) Level 1: Quoted prices (unadjusted)  in active  markets for identical  assets or  liabilities.

(cid:127) Level 2: Inputs other than quoted prices included within Level 1 that are either directly or indirectly

observable.

(cid:127) Level  3:  Unobservable  inputs  in  which  little  or  no  market  activity  exists,  therefore  requiring  an
entity to develop its own assumptions about the assumptions that market participants would use in
pricing.

F-11

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

The  tables  below  summarize  the  Company’s  financial  liabilities  and  assets  that  are  measured  on  a

recurring basis at fair value:

Assets (Liabilities) at fair value
Nonqualified deferred

compensation . . . . . . . . . . . . . . .
Designated derivatives . . . . . . . . . .
Designated derivatives . . . . . . . . . .
Contingent consideration for

Fair Value at
December 31, 2011

Fair Value Measurement Using

Level 1

Level 2

Level  3

$
$
$

1,991
1,117
(87)

$ 1,991
$ — $ 1,117
$ — $

$ — $
$
(87) $

—
—
—

acquisition of business . . . . . . . .

$ 91,600

$ — $ — $ 91,600

Fair Value at
December 31, 2010

Fair Value Measurement Using

Level 1

Level 2

Level  3

Assets (Liabilities) at fair value
Nonqualified deferred

compensation . . . . . . . . . . . . . . .
Designated derivatives . . . . . . . . . .
Non-designated derivatives . . . . . . .

$
$
$

132
2,434
(95)

132

$
$ — $ 2,434
$ — $

$ — $
$
(95) $

—
—
—

The following table presents a reconciliation of the beginning and ending amounts related to the fair

value for contingent consideration for acquisition of business, categorized as Level 3:

Beginning balance, January 1, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contingent consideration for acquisition of  business . . . . . . . . . . . . . . . .
Change in fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

—
88,100
3,500

Balance, December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 91,600

Stock Compensation

All  of  the  Company’s  stock  compensation  issuances  are  classified  within  stockholders’  equity.  Stock
compensation cost is measured at the grant date based on the value of the award and is expensed ratably
over the vesting period. The Company recognizes expense only for those awards that management deems
probable  of  achieving  the  performance  and  service  objectives.  Determining  the  expense  of  share-based
awards  requires  judgment,  including  estimating  the  percentage  of  awards  that  will  be  forfeited  and
probabilities of meeting the awards’ performance criteria. If actual forfeitures differ significantly from the
estimates  or  if  probabilities  change  during  a  period,  stock  compensation  expense  and  the  Company’s
results of operations could be materially  impacted.

Nonqualified Deferred Compensation

In 2010, the Company established a nonqualified deferred compensation program (referred to as ‘‘the
Plan’’). The Plan permits a select group of management employees, designated by the Plan Committee, to
defer earnings to a future date on a nonqualified basis. For each plan year, on behalf of the Company, the
Board may, but is not required to, contribute any amount it desires to any participant under the Plan. The
Company’s  contribution  will  be  determined  by  the  Board  annually  in  the  fourth  quarter.  No  such

F-12

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

contribution  has  been  approved  as  of  December  31,  2011.  All  amounts  deferred  under  this  plan  are
presented  in  long-term  liabilities  in  the  consolidated  balance  sheets.  The  value  of  the  deferred
compensation  is  recognized  based  on  the  fair  value  of  the  participants’  accounts.  The  Company  has
established a rabbi trust as a reserve for  the  benefits  payable  under the  Plan.

Use  of Estimates

The preparation of the Company’s consolidated financial statements in accordance with US generally
accepted  accounting  principles  requires  management  to  make  estimates  and  assumptions  that  affect  the
amounts reported in these consolidated financial statements and accompanying notes. Management bases
these  estimates  and  assumptions  upon  historical  experience,  existing  and  known  circumstances,
authoritative  accounting  pronouncements  and  other  factors  that  management  believes  to  be  reasonable.
Significant  areas  requiring  the  use  of  management  estimates  relate  to  inventory  write-downs,  accounts
receivable  reserves,  returns  liabilities,  stock  compensation,  impairment  assessments,  depreciation  and
amortization, income tax liabilities and uncertain tax positions, fair value of financial instruments, and fair
values  of  acquired  intangibles,  assets  and  liabilities,  including  estimated  contingent  consideration
payments. Actual results could differ materially  from  these  estimates.

Research  and Development Costs

All  research  and  development  costs  are  expensed  as  incurred.  Such  costs  amounted  to  $14,160,
$11,833  and  $8,111  in  2011,  2010  and  2009,  respectively,  and  are  included  in  SG&A  in  the  consolidated
statements of income.

Advertising, Marketing, and Promotion Costs

Advertising  production  costs  are  expensed  the  first  time  the  advertisement  is  run.  All  other  costs  of
advertising, marketing, and promotion are expensed as incurred. These expenses charged to operations for
the years ended 2011, 2010 and 2009 were $57,259, $33,104, and $28,727 respectively. Included in prepaid
and  other  current  assets  at  December  31,  2011  and  2010  were  $139  and  $368,  respectively,  related  to
prepaid  advertising,  marketing,  and  promotion  expenses  for  programs  to  take  place  after  December  31,
2011 and 2010, respectively.

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities
are recognized for the future tax consequences attributable to temporary differences between the financial
statement  carrying  amounts  of  existing  assets  and  liabilities  and  their  respective  tax  bases.  Deferred  tax
assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years
in which those temporary differences are expected to be recovered or settled. The effect on deferred taxes
of a change in tax rates is recognized in income in  the period that includes the enactment date.

The Company recognizes the effect of income tax positions only if those positions are more likely than
not of being sustained. Recognized income tax positions are measured at the largest amount that is greater
than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in
which  the  change  in  judgment  occurs.  The  Company  accounts  for  interest  and  penalties  generated  by
income tax contingencies as interest expense  in the consolidated statements of income.

F-13

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

Net Income per Share Attributable to Deckers Outdoor Corporation Common Stockholders

Basic  net  income  per  share  represents  net  income  attributable  to  Deckers  Outdoor  Corporation
divided by the weighted-average number of common shares outstanding for the period. Diluted net income
per  share  represents  net  income  attributable  to  Deckers  Outdoor  Corporation  divided  by  the  weighted-
average  number  of  shares  outstanding,  including  the  dilutive  impact  of  potential  issuances  of  common
stock.  For  the  years  ended  December  31,  2011,  2010,  and  2009,  the  difference  between  the  weighted-
average number of basic and diluted common shares resulted from the dilutive impact of nonvested stock
units  (NSUs),  restricted  stock  units  (RSUs),  stock  appreciation  rights  (SARs),  and  options  to  purchase
common stock. The reconciliations of basic to diluted weighted-average common shares outstanding were
as follows:

Year Ended December 31,

2011

2010

2009

Weighted-average shares used in basic

computation . . . . . . . . . . . . . . . . . . . . . . .
Dilutive effect of stock-based awards* . . . . . .

38,605,000
660,000

38,615,000
677,000

39,024,000
369,000

Weighted-average shares used for diluted

computation . . . . . . . . . . . . . . . . . . . . . . .

39,265,000

39,292,000

39,393,000

*Excluded NSUs and RSUs as of

December 31, 2011, 2010, and 2009 . . . . . .

319,000

85,000

159,000

*Excluded SARs as of December 31,  2011,

2010, and 2009 . . . . . . . . . . . . . . . . . . . . .

525,000

645,000

1,200,000

The  share-based  awards  that  were  excluded  from  the  dilutive  effect  were  excluded  because  the
necessary  conditions  had  not  been  satisfied  for  the  shares  to  be  issuable  based  on  the  Company’s
performance  through  December  31,  2011,  2010,  and  2009,  respectively.  As  of  December  31,  2011,  the
excluded RSUs include the maximum amount of the Level III Awards, as defined and discussed in note 6.

Foreign Currency Translation

The  Company  considers  the  US  dollar  as  its  functional  currency.  The  Company  has  certain  wholly-
owned foreign subsidiaries with functional currencies other than the US dollar. Gains and losses that arise
from exchange rate fluctuations on sales and purchase transactions denominated in a currency other than
the functional currency are included in SG&A  in the results  of operations as incurred.

Derivative Instruments and Hedging Activities

The  Company  transacts  business  in  various  foreign  currencies  and  has  international  sales  and
expenses  denominated  in  foreign  currencies,  subjecting  the  Company  to  foreign  currency  risk.  The
Company  may  enter  into  foreign  currency  forward  or  option  contracts,  generally  with  maturities  of
15  months  or  less,  to  reduce  the  volatility  of  cash  flows  primarily  related  to  forecasted  revenue
denominated in certain foreign currencies. In addition, the Company utilizes foreign exchange forward and
option  contracts  to  mitigate  foreign  currency  exchange  rate  risk  associated  with  foreign  currency-
denominated  assets  and  liabilities,  primarily  intercompany  balances.  The  Company  does  not  use  foreign
currency contracts for speculative or trading purposes.

F-14

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

Certain  of  the  Company’s  foreign  currency  forward  contracts  are  designated  cash  flow  hedges  of
forecasted  intercompany  sales  and  are  subject  to  foreign  currency  exposures.  These  contracts  allow  the
Company to sell Euros and British Pounds in exchange for US dollars at specified contract rates. Forward
contracts are used to hedge forecasted intercompany sales over specific quarters. Changes in the fair value
of  these  forward  contracts  designated  as  cash  flow  hedges  are  recorded  as  a  component  of  accumulated
other  comprehensive  (loss)  income  within  stockholders’  equity,  and  are  recognized  in  the  consolidated
statements of income during the period which approximates the time the corresponding third-party sales
occur.  The  Company  may  also  enter  into  foreign  exchange  contracts  that  are  not  designated  as  hedging
instruments for financial accounting purposes. Accordingly, any gains or losses resulting from changes in
the  fair  value  of  the  non-designated  contracts  are  reported  in  income.  These  contracts  are  generally
entered  into  to  offset  the  gains  and  losses  on  certain  intercompany  balances  until  the  expected  time  of
repayment.

The  Company  records  the  assets  or  liabilities  associated  with  derivative  instruments  and  hedging
activities  at  fair  value  based  on  Level  2  inputs  in  other  current  assets  or  other  current  liabilities,
respectively, in the consolidated balance sheets. The Level 2 inputs consist of forward spot rates at the end
of the reporting period. The accounting for gains and losses resulting from changes in fair value depends
on the use of the derivative and whether it is designated and qualifies for hedge accounting.

For all hedging relationships, the Company formally documents the hedging relationship and its risk
management  objective  and  strategy  for  undertaking  the  hedge,  the  hedging  instrument,  the  hedged
transaction, the nature of the risk being hedged, how the hedging instrument’s effectiveness in offsetting
the hedged risk will be assessed prospectively and retrospectively, and a description of the method used to
measure  ineffectiveness.  The  Company  factors  the  nonperformance  risk  of  the  Company  and  the
counterparty into the fair value measurements of its derivatives. The Company also formally assesses, both
at the inception of the hedging relationship and on an ongoing basis, whether the derivatives that are used
in hedging relationships are highly effective in offsetting changes in cash flows of hedged transactions. The
Company assesses hedge effectiveness and measures hedge ineffectiveness at least quarterly. For derivative
instruments  that  are  designated  and  qualify  as  part  of  a  cash  flow  hedging  relationship,  the  effective
portion  of  the  gain  or  loss  on  the  derivative  is  reported  in  other  comprehensive  income  (OCI)  and
reclassified  into  earnings  in  the  same  period  or  periods  during  which  the  hedged  transaction  affects
earnings.  Gains  and  losses  on  the  derivative  representing  either  hedge  ineffectiveness  or  hedge
components excluded from the assessment of effectiveness are recognized  in current  earnings.

The Company discontinues hedge accounting prospectively when it determines that the derivative is
no longer effective in offsetting cash flows attributable to the hedged risk, the derivative expires or is sold,
terminated,  or  exercised,  the  cash  flow  hedge  is  dedesignated  because  a  forecasted  transaction  is  not
probable of occurring, or management determines to remove the designation of the cash flow hedge. In all
situations in which hedge accounting is discontinued and the derivative remains outstanding, the Company
continues  to  carry  the  derivative  at  its  fair  value  on  the  balance  sheet  and  recognizes  any  subsequent
changes in its fair value in earnings. When it is probable that a forecasted transaction will not occur, the
Company  discontinues  hedge  accounting  and  recognizes  immediately  in  earnings  gains  and  losses  that
were accumulated in OCI related to the hedging relationship.

Some foreign exchange contracts are not designated as hedging instruments for financial accounting
purposes. Accordingly, any gains or losses resulting from changes in the fair value of the non-designated
contracts are reported in SG&A in the consolidated statements of income. The gains and losses on these
contracts generally offset the gains and losses associated with the underlying foreign currency-denominated

F-15

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

balances,  which  are  also  reported  in  SG&A.  See  note  11  for  the  impact  of  derivative  instruments  and
hedging  activities on the Company’s  consolidated financial statements.

Comprehensive Income

Comprehensive income is the total of net earnings and all other non-owner changes in equity. Except
for  net  income,  foreign  currency  translation  adjustments,  and  unrealized  gains  and  losses  on  cash  flow
hedges  and  available  for  sale  investments,  the  Company  does  not  have  any  transactions  and  other
economic events that qualify as comprehensive income.

Business Segment Reporting

Management of the Company has determined its reportable segments are its strategic business units.
The  six  reportable  segments  are  the  UGG,  Teva,  Sanuk  and  other  brands  wholesale  divisions,  the
eCommerce  business,  and  the  retail  store  business.  The  Company  performs  an  annual  analysis  of  its
reportable segments. Information related to the Company’s business segments is summarized in note 10.

Cash Equivalents

The Company considers all highly liquid investments with original maturities of three months or less
to be cash equivalents. Cash and cash equivalents include $196,000 and $384,000 of money market funds at
December 31, 2011 and 2010, respectively.

Reclassifications

Certain items in the prior years’ consolidated financial statements have been reclassified to conform
to the current presentation. The impairment loss of $1,000 has been reclassified from impairment loss to
SG&A in the consolidated statement  of  income  in 2009  to  conform to the current presentation.

(2) Retirement Plan

The  Company  provides  a  401(k)  defined  contribution  plan  that  eligible  US  employees  may  elect  to
participate  through  tax-deferred  contributions.  The  Company  matches  50%  of  each  eligible  participant’s
tax-deferred  contributions  on  up  to  6%  of  eligible  compensation  on  a  per  payroll  period  basis,  with  a
true-up contribution if such eligible participant is employed by the Company on the last day of the calendar
year. Internationally, the Company has various defined contribution plans. Certain international locations
require  mandatory  contributions  under  social  programs,  and  the  Company  contributes  at  least  the
statutory  minimums.  Worldwide  matching  contributions  totaled  $2,248,  $2,472  and  $1,023  during  2011,
2010,  and  2009,  respectively.  In  addition,  the  Company  may  also  make  discretionary  profit  sharing
contributions  to  the  plan.  However,  the  Company  did  not  make  any  profit  sharing  contributions  for  the
years ended December 31, 2011, 2010 or 2009.

F-16

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

(3) Property and Equipment

Property and equipment is summarized as follows:

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . .

Less accumulated depreciation and amortization . . . . . . . . .

December 31,

2011

$ 19,954
50,081
13,794
53,623

137,452
47,195

$

2010

—
36,978
8,986
35,246

81,210
33,473

Net property and equipment . . . . . . . . . . . . . . . . . . . . . .

$ 90,257

$ 47,737

(4) Notes Payable and Long-Term Debt

On August 30, 2011, the Company entered into a Credit Agreement (the ‘‘Credit Agreement’’) with
JPMorgan Chase Bank, National Association as the administrative agent, Comerica Bank and HSBC Bank
USA, National Association, as syndication agents, and the lenders party thereto. The Credit Agreement is
a  five-year,  $200,000  secured  revolving  credit  facility  that  contains  a  $50,000  sublimit  for  the  issuance  of
letters  of  credit  and  a  $5,000  sublimit  for  swingline  loans  and  matures  on  August  30,  2016.  Subject  to
customary conditions and the approval of any lender whose commitment would be increased, the Company
has the option to increase the maximum principal amount available under the Credit Agreement by up to
an  additional  $100,000,  resulting  in  a  maximum  available  principal  amount  of  $300,000.  None  of  the
lenders  under  the  Credit  Agreement  has  committed  at  this  time  or  is  obligated  to  provide  any  such
increase  in  the  commitments.  At  the  Company’s  option,  revolving  loans  issued  under  the  Credit
Agreement  will  bear  interest  at  either  adjusted  London  Interbank  Offered  Rate  (LIBOR)  for  30  days
(0.30%  at  December  31,  2011)  plus  1.25%  per  annum,  in  the  case  of  LIBOR  borrowings,  or  at  the
alternate base rate plus 0.25% per annum, and thereafter the interest rate will fluctuate between adjusted
LIBOR plus 1.25% per annum and adjusted LIBOR plus 1.50% per annum (or between the alternate base
rate plus 0.25% per annum and the alternate base rate plus 0.50% per annum), based upon the Company’s
total adjusted leverage ratio at such time. In addition, the Company will initially be required to pay fees of
0.20% per annum on the daily unused amount of the revolving credit facility, and thereafter the fee rate
will  fluctuate  between  0.20%  and  0.30%  per  annum,  based  upon  the  Company’s  total  adjusted  leverage
ratio.

The  Company’s  obligations  under  the  Credit  Agreement  are  guaranteed  by  the  Company’s  existing
and  future  domestic  subsidiaries  other  than  certain  immaterial  subsidiaries  and  foreign  subsidiaries  (the
‘‘Guarantors’’),  and  is  secured  by  a  first-priority  security  interest  in  substantially  all  of  the  assets  of  the
Company and the Guarantors’, including all or a portion of the equity interests of certain of the Company’s
domestic and foreign subsidiaries.

The  Credit  Agreement  contains  financial  covenants  which  include:  the  asset  coverage  ratio  must  be
greater  than  1.10  to  1.00;  and  the  sum  of  the  consolidated  annual  earnings  before  interest,  taxes,
depreciation,  and  amortization  (EBITDA)  and  annual  rental  expense,  divided  by  the  sum  of  the  annual
interest  expense  and  the  annual  rental  expense  must  be  greater  than  2.25  to  1.00;  and  other  customary
limitations. The Credit Agreement contains certain other covenants which include: a maximum additional

F-17

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

secured debt related to a capital asset not to exceed $20,000, maximum additional unsecured debt not to
exceed  $200,000;  maximum  secured  debt  not  related  to  a  capital  asset  not  to  exceed  $5,000,  maximum
judgment  of  $10,000;  maximum  ERISA  event  of  $10,000  in  one  year,  $20,000  in  all  years;  the  Company
may not have a change of control; there is no limit on acquisitions, if the total adjusted leverage ratio does
not  exceed  2.75  to  1.00  and  the  Company  must  have  a  minimum  amount  of  cash  plus  unused  credit  of
$75,000; and there is no restriction on dividends or share repurchases, if the minimum amount of cash plus
unused credit is $75,000.

At December 31, 2011, the Company had no outstanding borrowings under the Credit Agreement and
outstanding  letters  of  credit  of  $553.  As  a  result,  $199,447  was  available  under  the  Credit  Agreement  at
December 31, 2011.

(5) Income Taxes

Components of income taxes  are as follows:

Federal

State

Foreign

Total

2011:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 63,758
1,003

$ 12,226
(1,067)

$ 7,487
(3)

$ 83,471
(67)

$ 64,761

$ 11,159

$ 7,484

$ 83,404

2010:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 71,032
(2,182)

$ 16,764
377

$ 3,648
93

$ 91,444
(1,712)

$ 68,850

$ 17,141

$ 3,741

$ 89,732

2009:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 48,523
4,752

$ 10,350
587

$ 2,123
(31)

$ 60,996
5,308

$ 53,275

$ 10,937

$ 2,092

$ 66,304

Foreign  income  before  income  taxes  was  $108,738,  $43,327  and  $27,912  during  the  years  ended

December 31, 2011, 2010 and 2009, respectively.

Actual income taxes differed from that obtained by applying the statutory federal income tax rate to

income before income taxes as follows:

Years Ended December 31

2011

2010

2009

Computed ‘‘expected’’ income taxes . . . . . . . . . . . . .
State income taxes, net of federal income tax benefit
. . . . . . . . . . . . . . . . . . . . .
Foreign rate differential
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 99,842
6,912
(24,783)
1,433

$ 87,517
10,566
(11,304)
2,953

$64,105
7,600
(7,878)
2,477

$ 83,404

$ 89,732

$66,304

F-18

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

The tax effects of temporary differences that give rise to significant portions of deferred tax assets and

deferred tax liabilities are presented below:

2011

2010

Deferred tax assets (liabilities), current:

Uniform capitalization adjustment to inventory . . . . . . . . . . . .
Bad debt and other reserves . . . . . . . . . . . . . . . . . . . . . . . . .
State taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 5,271
8,874
1,729
(1,460)

$ 3,127
7,365
4,360
(2,850)

Total deferred tax assets, current

. . . . . . . . . . . . . . . . . . . .

14,414

12,002

Deferred tax assets (liabilities), noncurrent:

Amortization and impairment of intangible assets . . . . . . . . . .
Depreciation of property and equipment
. . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . .

7,181
(6,056)
11,305
(744)
169
808
63
497

6,262
(3,230)
11,105
(1,062)
1,245
—
63
738

Total deferred tax assets, noncurrent . . . . . . . . . . . . . . . . . .

13,223

15,121

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . .

$27,637

$27,123

In  order  to  fully  realize  the  deferred  tax  assets,  the  Company  will  need  to  generate  future  taxable
income  of  $73,863.  The  deferred  tax  assets  are  primarily  related  to  the  Company’s  domestic  operations.
The change in net deferred tax assets between December 31, 2011 and December 31, 2010 includes $448
attributable  to  OCI.  Domestic  taxable  income  for  the  years  ended  December  31,  2011  and  2010  was
$141,368 and $194,228, respectively. Based upon the level of historical taxable income and projections for
future  taxable  income  over  the  periods  in  which  the  deferred  tax  assets  are  deductible,  management
believes  it  is  more  likely  than  not  that  the  results  of  future  operations  will  generate  sufficient  taxable
income to realize the net deferred tax assets and, accordingly, no valuation allowance was recorded in 2011
or 2010.

As  of  December  31,  2011,  withholding  and  US  taxes  have  not  been  provided  on  approximately
$186,000 of unremitted earnings of non-US subsidiaries because the earnings are expected to be reinvested
outside of the US indefinitely. Such earnings would become taxable upon the sale or liquidation of these
subsidiaries  or  upon  the  remittance  of  dividends.  As  of  December  31,  2011,  the  Company  had
approximately  $43,000  of  cash  and  cash  equivalents  outside  the  US  that  would  be  subject  to  additional
income  taxes  if  it  were  to  be  repatriated.  If  the  Company  were  to  repatriate  foreign  cash,  the  Company
would  record  the  US  tax  liability  net  of  any  foreign  income  taxes  previously  paid  on  this  cash.  The
Company has no plans to repatriate any of its foreign cash. For the full year 2011, the Company generated
approximately 28.0% of its pre-tax earnings from a country which does not impose a corporate income tax.

When  tax  returns  are  filed,  some  positions  taken  are  subject  to  uncertainty  about  the  merits  of  the
position taken or the amount that would be ultimately sustained. The benefit of a tax position is recognized
in the financial statements in the period during which management believes it is more likely than not that

F-19

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

the  position  will  be  sustained  upon  examination.  Tax  positions  that  meet  the  more  likely  than  not
recognition  threshold  are  measured  as  the  largest  amount  of  tax  benefit  that  is  more  than  50%  likely  of
being  realized  upon  settlement.  The  portion  of  the  benefits  that  exceeds  the  amount  measured  as
described above is reflected as a liability for unrecognized tax benefits in the accompanying consolidated
balance  sheets  along  with  any  associated  interest  and  penalties  that  would  be  payable  to  the  taxing
authorities upon examination. A reconciliation of the beginning and ending amounts of total unrecognized
tax benefits is as follows:

Balance at December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross increase related to current  year tax positions . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross decrease related to prior years’ tax positions . . . . . . . . . . . . . . . . . .

$ 5,011
2,235
(1,740)

$ 5,506
(2,235)

Balance at December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,271

The amount of unrecognized tax benefits that, if recognized, would affect the effective tax rate as of
December 31, 2011 was $3,175. Also, included in the balance of unrecognized tax benefits at December 31,
2011 was $96 that, if recognized, would be recorded as an adjustment to long term deferred tax assets. For
the  year  ended  December  31,  2011,  $83  of  interest  expense  generated  by  income  tax  contingencies  was
recognized in the consolidated statements of income. As of December 31, 2011 and 2010, $817 and $734,
respectively, of interest was accrued in the  consolidated balance  sheets.

The  Company  files  income  tax  returns  in  the  US  federal  jurisdiction  and  various  state,  local,  and
foreign jurisdictions. With few exceptions, the Company is no longer subject to US federal, state, local, or
non-US income tax examinations by tax authorities for years before 2007. The Company’s federal income
tax returns for the years ended December 31, 2006 through December 31, 2009 are under examination by
the  Internal  Revenue  Service  (IRS).  In  connection  with  the  examination,  the  Company  has  received
notices  of  proposed  adjustments  (NOPAs),  which  the  Company  agreed  with  and  recorded  in  its
consolidated financial statements. In addition, in March 2011, the Company received a NOPA related to
transfer pricing arrangements with the Company’s subsidiaries in which adjustments were asserted totaling
approximately $55,000 of additional taxable income, representing additional federal taxes and penalties of
approximately  $27,000,  excluding  interest.  The  Company  responded  to  this  NOPA  indicating  that  it
disagrees with the proposed adjustments and will appeal the NOPA if the Company is unable to reach a
resolution at the exam level. The matter has now been sent to IRS Appeals and is scheduled for a hearing
in April 2012. The Company does not know if the hearing at IRS Appeals will result in a material effect to
the  Company’s  consolidated  financial  statements.  It  is  reasonably  possible  that  the  Company’s
unrecognized tax benefit could change; however, the Company believes its unrecognized tax benefits are
adequate.

Although  the  Company  believes  its  tax  estimates  are  reasonable  and  prepares  its  tax  filings  in
accordance  with  all  applicable  tax  laws,  the  final  determination  with  respect  to  any  tax  audits,  and  any
related litigation, could be materially different from the Company’s estimates or from its historical income
tax provisions and accruals. The results of an audit or litigation could have a material effect on operating
results  or  cash  flows  in  the  periods  for  which  that  determination  is  made.  In  addition,  future  period
earnings may be adversely impacted by  litigation costs, settlements, penalties, or interest assessments.

F-20

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

The  Company  has  on-going  income  tax  examinations  under  various  state  tax  jurisdictions.  It  is  the
opinion of management that these audits and inquiries will not have a material impact on the Company’s
consolidated financial statements.

(6) Stockholders’ Equity

In  May  2006,  the  Company  adopted  the  2006  Equity  Incentive  Plan  (the  2006  Plan),  which  was
amended by Amendment No. 1 dated May 9, 2007. The primary purpose of the 2006 Plan is to encourage
ownership  in  the  Company  by  key  personnel,  whose  long-term  service  is  considered  essential  to  the
Company’s  continued  success.  The  2006  Plan  provides  for  6,000,000  shares  of  the  Company’s  common
stock  that  are  reserved  for  issuance  to  employees,  directors,  or  consultants.  The  maximum  aggregate
number of shares that may be issued under the 2006 Plan through the exercise of incentive stock options is
4,500,000.  Pursuant  to  the  Deferred  Stock  Unit  Compensation  Plan,  a  Sub  Plan  under  the  2006  Plan,  a
participant may elect to defer settlement of their outstanding unvested awards until such time as elected by
the participant.

The  Company  grants  NSUs  annually  to  key  personnel.  The  NSUs  granted  entitle  the  employee
recipients  to  receive  shares  of  common  stock  in  the  Company.  The  vesting  of  all  NSUs  is  subject  to
achievement  of  certain  performance  targets.  For  NSUs  granted  prior  to  2011,  these  awards  vest  in
quarterly  increments  between  the  third  and  fourth  anniversary  of  the  grant.  For  NSUs  granted  in  2011,
one-third of these awards will vest at the end of each of the three years after the performance goals are
achieved.

The  Company  also  has  long-term  incentive  award  agreements  under  the  2006  Plan  for  issuance  of
SAR awards and RSU awards to the Company’s current and future executive officers. These awards vest
subject to certain long-term performance objectives and certain long-term service conditions. One-half of
the  SAR  and  RSU  awards  vested  80%  on  December  31,  2010  and  20%  on  December  31,  2011,  and,
provided  that  the  conditions  are  met,  one-half  of  the  SAR  and  RSU  awards  vest  80%  on  December  31,
2015  and  20%  on  December  31,  2016.  The  awards  that  vested  on  December  31,  2011  were  settled  on
February  29,  2012.  The  Company  fully  expensed  these  awards  as  of  December  31,  2011.  The  Company
recognizes expense only for those awards that management deems probable of achieving the performance
and  service objectives.

In  May  2010,  the  stockholders  approved  an  amendment  to  the  Company’s  Restated  Certificate  of
Incorporation  to  increase  the  authorized  number  of  shares  of  common  stock  from  50,000,000  to
125,000,000 shares.

In June 2009, the Company approved a stock repurchase program to repurchase up to $50,000 of the
Company’s  common  stock  in  the  open  market  or  in  privately  negotiated  transactions,  subject  to  market
conditions, applicable legal requirements and other factors. The program did not obligate the Company to
acquire  any  particular  amount  of  common  stock.  The  purchases  were  funded  from  available  working
capital.  During  the  year  ended  December  31,  2011,  the  Company  repurchased  approximately  245,000
shares  for  approximately  $20,000,  or  an  average  price  of  $81.22  per  share.  During  the  year  ended
December 31, 2010, the Company repurchased approximately 230,000 shares for approximately $10,000, or
an  average  price  of  $43.67  per  share.  During  the  year  ended  December  31,  2009,  the  Company
repurchased  approximately  900,000  shares  for  approximately  $20,000,  or  an  average  price  of  $22.14  per
share.  As  of  December  31,  2011,  the  Company  had  repurchased  the  full  amount  authorized  under  this
program.

F-21

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

In June 2011, the Board of Directors of the Company adopted a new long-term incentive award under
its  2006  Equity  Incentive  Plan  (the  ‘‘Level  III  Awards’’).  These  awards  will  be  available  for  issuance  to
current  and  future  members  of  the  Company’s  management  team,  including  the  Company’s  named
executive  officers.  Each  recipient  will  receive  a  specified  maximum  number  of  RSUs,  each  of  which  will
represent  the  right  to  receive  one  share  of  the  Company’s  common  stock.  These  awards  vest  subject  to
certain long-term performance objectives and certain long-term service conditions. The awards will vest on
December 31, 2014 only if the Company meets certain revenue and diluted earnings per share targets for
the year ended December 31, 2014. No vesting of any Level III Award will occur if either of the threshold
performance  criteria  is  not  met  for  the  year  ending  December  31,  2014.  To  the  extent  financial
performance is achieved above the threshold levels, the number of RSUs that will vest will increase up to
the maximum number of units granted under the award. Under this new program, the Company granted a
maximum amount of 275,000 RSUs during the year ended December 31, 2011. As of December 31, 2011,
the Company did not believe that the achievement of the performance objectives for the Level III Awards
was probable, and therefore the Company did not recognize compensation expense for these awards. If the
performance  objectives  become  probable,  the  Company  will  then  begin  recording  an  expense  for  the
Level  III  Awards  and  would  recognize  a  cumulative  catch-up  adjustment  in  the  period  they  become
probable.  As  of  December  31,  2011,  the  cumulative  amount  would  be  $2,740  based  on  the  maximum
number of units if the performance objectives were probable.

Subsequent  to  December 31,  2011,  the  Company  approved  a  new  stock  repurchase  program  to
repurchase up to $100,000 of the Company’s common stock in the open market or in privately negotiated
transactions, subject to market conditions, applicable legal requirements, and other factors. The program
does not obligate the Company to acquire any particular amount of common stock and the program may
be  suspended  at  any  time  at  the  Company’s  discretion.  The  purchases  will  be  funded  from  available
working capital.

On a quarterly basis, the Company grants fully-vested shares of its common stock to each of its outside

directors. The fair value of such shares is  expensed on the  date of  issuance.

The table below summarizes stock compensation amounts recognized in the consolidated statements

of income:

Year Ended December 31,

2011

2010

2009

Compensation expense recorded for:

NSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SARs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
RSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Directors’ shares . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,719
1,813
305
966

$ 7,915
3,420
677
770

$ 5,652
5,287
994
1,083

Total compensation expense . . . . . . . . . . . . . . . . .
Income tax benefit recognized . . . . . . . . . . . . . . . . . .

14,803
(5,788)

12,782
(5,127)

13,016
(5,096)

Net compensation expense . . . . . . . . . . . . . . . . . . . . .

$ 9,015

$ 7,655

$ 7,920

F-22

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

The  table  below  summarizes  the  total  remaining  unrecognized  compensation  cost  related  to
nonvested awards and the weighted-average period over which the cost is expected to be recognized as of
December 31, 2011:

Unrecognized
Compensation
Cost

Weighted-Average
Remaining
Vesting
Period (Years)

NSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SARs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
RSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$18,813
6,384
981

$26,178

1.4
4.2
4.2

The  unrecognized  compensation  cost  excludes  a  maximum  of  $20,591  of  compensation  cost  on  the

Level III Awards, as achievement of  the  performance conditions are not  considered probable.

Nonvested Stock Units Issued Under the 2006  Plan

Weighted-
Average

Number of Grant-Date
Fair Value

Shares

Nonvested at January 1, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

744,000
291,000
(288,000)
(30,000)

717,000
315,000
(208,000)
(26,000)

798,000
199,000
(263,000)
(57,000)

Nonvested at December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

677,000

$23.52
17.80
10.42
26.34

$26.34
45.99
22.83
25.98

$35.61
87.50
40.31
46.61

$48.14

F-23

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

Stock Appreciation Rights Issued Under the 2006  Plan

Outstanding at January 1, 2009 . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2009 . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2010 . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2011 . . . . . . . . . . . . . .

Exercisable at December 31, 2011 . . . . . . . . . . . . . . .
Expected to vest and exercisable at December 31,

Number of
SARs

1,200,000
—
—
—

1,200,000
—
—
(75,000)

1,125,000
—
(365,000)
—

760,000

115,000

Weighted-
Average
Exercise
Price

$26.73
—
—
—

$26.73
—
—
26.73

$26.73
—
26.73
—

$26.73

$26.73

2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

704,000

$26.73

Weighted-
Average
Remaining
Contractual
Term
(Years)

10.8

Aggregate
Intrinsic
Value

$ —

9.8

$ 8,608

8.7

$59,636

8.8

5.4

8.7

$37,118

$ 5,617

$34,381

The maximum contractual term is 10 and 15 years from the date of grant for those SARs with final
vesting dates of December 31, 2011 and December 31, 2016, respectively. The number of SARs expected to
vest  is  based  on  the  probability  of  achieving  certain  performance  conditions  and  is  also  reduced  by
estimated  forfeitures.  The  difference  between  the  amount  outstanding  and  the  amount  expected  to  vest
and exercisable at December 31, 2011 was estimated forfeitures for estimated failure to meet the long-term
service  conditions.  On  February  29,  2012,  120,000  SARs  that  vested  on  December  31,  2011  became
exercisable.

F-24

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(amounts in thousands, except share quantity and per share data)

Restricted Stock Units Issued Under the 2006 Plan

Weighted-
Average

Number of Grant-Date
Fair Value

Shares

Nonvested at January 1, 2009 . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2009 . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2010 . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

159,000
—
—
—

159,000
—
(64,000)
(10,000)

85,000
275,000
(16,000)
(25,000)

Nonvested at December 31, 2011 . . . . . . . . . . . . . . . . . . . . .

319,000

$26.73
—
—
—

$26.73
—
26.73
26.73

$26.73
82.09
26.73
82.09

$70.15

The amounts granted in 2011 are the maximum amount under the Level III Awards. The Company

issued 16,000 shares that vested on December  31, 2011 on February 29, 2012.

(7) Accumulated Other Comprehensive  (Loss) Income

Accumulated balances of the components within accumulated other comprehensive (loss) income are

as follows:

Cumulative foreign currency translation  adjustment . . . . . . . . . . .
Unrealized gain on foreign currency hedging, net  of  tax . . . . . . . .
Unrealized gain on short-term investments,  net of tax . . . . . . . . . .

$(2,363) $ (413)
1,564
2

633
—

Accumulated other comprehensive (loss) income . . . . . . . . . . . . .

$(1,730) $1,153

December 31,

2011

2010

F-25

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

(8) Commitments and Contingencies

The Company leases office, distribution, and retail facilities under operating lease agreements, which
expire  through  2024.  Some  of  the  leases  contain  renewal  options  for  approximately  one  to  ten  years.
Future minimum commitments under the  lease agreements are as follows:

Year  ending December 31:

2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 27,241
24,364
21,543
20,037
17,208
43,176

$153,569

Rent expense is recorded using the straight-line method to account for scheduled rental increases or
rent  holidays.  Lease  incentives  for  tenant  improvement  allowances  are  recorded  as  reductions  of  rent
expense  over  the  lease  term.  The  rental  payments  under  some  of  our  retail  store  leases  are  based  on  a
minimum  rental  plus  a  percentage  of  the  store’s  sales  in  excess  of  stipulated  amounts.  The  following
schedule shows the composition of total  rental  expense.

Minimum rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contingent rentals . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,645
6,085

$18,551
2,496

$13,707
1,147

$32,730

$21,047

$14,854

Years Ended December 31,

2011

2010

2009

The Company had $264,242 of outstanding purchase orders with its manufacturers as of December 31,
2011.  In  addition,  the  Company  entered  into  agreements  for  promotional  activities  and  other  services.
Future commitments under these purchase orders and other  agreements are  as follows:

Year  ending December 31:

2012* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$268,221
1,767
1,119

$271,107

*

Included  in  the  2012  amount  are  remaining  commitments,  net  of  deposits,  that  are  also
unconditional purchase obligations relating to sheepskin contracts. The Company enters into
contracts  requiring  minimum  purchase  commitments  of  sheepskin  that  Deckers’  affiliates,
manufacturers, factories, and other agents (each or collectively, a ‘‘Buyer’’) must make on or
before  a  specified  target  date.  Under  certain  contracts,  the  Company  may  pay  an  advance
deposit,  that  are  included  in  other  current  assets  on  the  consolidated  balance  sheets  and
shall  be  repaid  to  the  Company  as  Buyers  purchase  goods  under  the  terms  of  these
agreements. In the event that a Buyer does not purchase certain minimum commitments on

F-26

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

or before certain target dates, the supplier may retain a portion of the advance deposit until
the  amounts  of  the  commitments  are  fulfilled.  All  of  these  agreements  may  result  in
unconditional  purchase  obligations  if  a  Buyer  does  not  meet  the  minimum  purchase
requirements. In the event that a Buyer does not purchase such minimum commitments, the
Company  shall  be  responsible  for  compliance  with  any  and  all  minimum  purchase
commitments  under  these  contracts.  The  contracts  do  not  permit  net  settlement.  The
Company  expects  sheepskin  purchases  by  third  party  factories  will  eventually  exceed  the
contract  levels.  Therefore,  management  believes  the  likelihood  of  any  non-performance
payments  under  these  contractual  arrangements  is  remote  and  would  have  an  immaterial
effect on the consolidated statements of income. The Company determined this based upon
its projected sales and inventory purchases. Minimum commitments for these contracts as of
December 31, 2011 were as follows:

Contract
Effective Date

Final
Target Date

Advance
Deposit

July 2011
October 2011

January 31, 2012
July 31, 2012

$ 20,000
$ 50,000

Total
Minimum
Commitment

39,271
$
$ 158,000

Remaining
Deposit

$ 13,400
$ 50,000

Remaining
Commitment,
Net of Deposit

6,421
$
$ 102,771

The  Company  is  currently  involved  in  various  legal  claims  arising  from  the  ordinary  course  of
business. Management does not believe that the disposition of these matters will have a material effect on
the  Company’s  financial  position  or  results  of  operations.  In  addition,  the  Company  has  agreed  to
indemnify certain of its licensees, distributors, and promotional partners in connection with claims related
to  the  use  of  the  Company’s  intellectual  property.  The  terms  of  such  agreements  range  up  to  five  years
initially  and  generally  do  not  provide  for  a  limitation  on  the  maximum  potential  future  payments.
Management believes the likelihood of any payments is remote and would be immaterial. The Company
determined the risk was low based on a prior history of insignificant claims. The Company is not currently
involved in any indemnification matters  in regards to its intellectual property.

(9) Business Combination

On  May  19,  2011,  the  Company  entered  into  an  asset  purchase  agreement  whereby  it  agreed  to
acquire substantially all of the assets and assume the related liabilities of Sanuk, an action sport footwear
brand  rooted  in  the  surf  community,  known  for  its  original  sandals  and  shoes.  On  July  1,  2011,  the
Company completed the acquisition of the purchased assets and the assumption of the assumed liabilities.
The  total  purchase  price  for  the  assets  related  to  the  Sanuk  brand  was  $123,544  plus  contingent
consideration. The contingent consideration included 2011 EBITDA of the Sanuk brand multiplied by ten,
less the closing payment, up to maximum of $30,000, expected to be paid in March 2012; and additional
contingent consideration payments as follows:

(cid:127) 51.8% of the gross profit of the Sanuk brand in 2012, defined as total sales less the cost of sales for

the business of the sellers;

(cid:127) 36.0% of gross profit of the Sanuk brand  in 2013;

(cid:127) 8.0% of the product of gross profit of the Sanuk brand in 2015  multiplied  by  five.

There is no maximum to the contingent  consideration payments for  2012, 2013,  and 2015.

F-27

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

The  Company  acquired  the  Sanuk  brand  based  upon  the  belief  that  Sanuk  is  a  profitable,  well-run
business with a similar corporate culture, and provides substantial growth opportunities, particularly within
the action sports market where it has a large and loyal consumer base of active outdoor enthusiasts. The
Sanuk brand complements the Company’s existing brand portfolio with its unique market position through
the combination of original and innovative product designs, as well as authentic and irreverent marketing
campaigns.  The  brand  assists  in  balancing  the  Company’s  existing  seasonality,  with  its  largest  revenues
being generated in the first half of the year. The Sanuk brand also brings additional distribution channels
to the Company, as it sells to hundreds of independent specialty surf and skate shops throughout the US
that were not significantly in the Company’s existing customer portfolio. The acquisition was accounted for
as a business combination, and the Sanuk brand is  reported as a new reportable segment.

The  Company  has  included  the  operating  results  of  the  Sanuk  brand  in  its  consolidated  financial
statements  since  the  date  of  acquisition,  including  worldwide  revenue  of  $26,578  and  operating  loss  of
$3,004  for  all  distribution  channels.  This  operating  loss  includes  overhead  costs  that  are  excluded  from
worldwide  wholesale  segment  operating  income  of  $797  (see  note  10).  The  operating  loss  also  included
$5,066  of  amortization  expense  on  the  acquired  Sanuk  intangibles  and  $3,500  of  expense  related  to  the
change in fair value of the Sanuk contingent consideration due to accretion and updated forecasts of the
gross  profit  of  the  Sanuk  brand  through  2015.  For  the  year  ended  December  31,  2011,  the  Company
incurred approximately $4,000 of transaction costs for the Sanuk acquisition which was included in SG&A.

The fair value of the contingent consideration is based on Level 3 inputs, and further changes in the
fair  value  of  the  contingent  consideration  will  be  recorded  through  operating  income  (see  note  1).  The
Company allocated the excess of the purchase price over the identifiable intangible and net tangible assets
to goodwill. The goodwill arising from the acquisition of the Sanuk brand relates to the projected earnings
power  in  the  future,  which  includes  the  items  discussed  above.  The  goodwill  is  included  in  the  Sanuk
wholesale reportable segment and all of it is expected to be deductible for tax  purposes.

The  Company  used  the  income  approach  to  value  the  contingent  consideration  and  identifiable
intangible assets. The contingent consideration used a discounted cash flow method with a discount rate of
5.0%  in  2011  and  7.0%  thereafter.  The  following  table  summarizes  the  methods  used  under  the  income
approach  for  the  identifiable  intangible  assets  and  their  corresponding  discount  rates  and  royalty  rates,
where applicable:

Identifiable intangible asset

Method

Discount Rate

Royalty Rate

US trademarks . . . . . . . . . . . . . . . . Relief from royalty
International trademarks . . . . . . . . . Relief from royalty
Customer relationships . . . . . . . . . . Excess earnings
International distributor

relationships . . . . . . . . . . . . . . . . Lost profits
US non-compete agreements . . . . . . Lost profits
International non-compete

agreements . . . . . . . . . . . . . . . . . Lost profits

Patents . . . . . . . . . . . . . . . . . . . . . . Relief from royalty
US backlog . . . . . . . . . . . . . . . . . . . Excess earnings
International backlog . . . . . . . . . . . Excess earnings

15.0%
17.0%
15.5%

17.5%
15.5%

17.5%
16.5%
14.0%
16.0%

5.0%
5.0%

3.0%

The  amortizable  intangible  assets  are  being  amortized  straight-line  over  their  estimated  useful  lives,
with the exception of the customer relationships, which are being amortized on an accelerated basis based

F-28

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

on their aggregate projected after tax undiscounted cash flows. The following table summarizes the final
purchase price allocation:

Estimated
Fair Value

Estimated Useful
Life (Years)

Consideration

Cash paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from sellers . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . .
Contingent consideration arrangement

$125,203
(1,659)
88,100

Total consideration transferred . . . . . . . . . . . . . . . . . .

$211,644

Recognized amounts of identifiable assets acquired

and liabilities assumed:
Trade accounts receivable, net of allowances of

$1,130 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other  assets
Trade accounts payable . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 12,809
7,545
367
(5,544)
(507)

Net tangible assets acquired . . . . . . . . . . . . . . . . . . . .
Identifiable intangible assets:

Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . .
International distributor relationships . . . . . . . . . . .
Non-compete agreements . . . . . . . . . . . . . . . . . . . .
Patents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Backlog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

14,670

47,200
21,300
800
5,300
6,600
1,830

20
8
2
5
14
1

113,944 Non-amortizable

Total purchase price . . . . . . . . . . . . . . . . . . . . . .

$211,644

F-29

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

The  table  below  reconciles  the  preliminary  purchase  price  allocation  to  the  final  purchase  price
allocation.  The  adjustments  to  cash  paid  and  receivable  from  sellers  are  the  final  working  capital
adjustment.

As of
Acquisition

Adjustments

As of
December 31,
2011

Consideration

Cash paid . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from sellers . . . . . . . . . . . . . . . .
Contingent consideration arrangement . . . . .

$122,524
—
84,300

Trade accounts payable . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill

$ (5,590)
109,170

$ 2,679
(1,659)
3,800

$ 4,820

$

46
4,774

$ 4,820

$125,203
(1,659)
88,100

$ (5,544)
113,944

The  following  table  presents  the  unaudited  pro  forma  results  of  the  Company  for  the  year  ended
December  31,  2011  and  2010  as  if  the  acquisition  of  the  Sanuk  brand  had  occurred  on  January  1,  2010.
These  results  are  not  intended  to  reflect  the  actual  operations  of  the  Company  had  the  acquisition
occurred  on  January  1,  2010.  Acquisition  transaction  costs  have  been  excluded  from  the  pro  forma
operating income.

December 31,

2011

2010

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,419,557
$ 297,835

$1,049,389
$ 246,130

The Company entered into a deferred purchase factoring agreement with CIT Commercial Services
(CIT) whereby CIT collects the Sanuk accounts receivable at the gross amount of such receivables, less any
discounts and allowances. CIT is responsible for the servicing and administration of accounts receivables
collected on behalf of the Company and, to the extent that an eligible account is in default, CIT is required
to  purchase  the  account  from  the  Company.  CIT  collects  amounts  due  and  remits  collected  funds,  less
factoring and various administrative fees. Open receivables collected by CIT totaled approximately $4,700
at  December  31,  2011  and  are  included  in  accounts  receivable  in  the  consolidated  balance  sheets.
Collection fees for the year ended December 31,  2011 were $111.

(10) Business Segments, Concentration of  Business, and Credit Risk and Significant Customers

The  Company’s  accounting  policies  of  the  segments  below  are  the  same  as  those  described  in  the
summary  of  significant  accounting  policies  (see  note  1),  except  that  the  Company  does  not  allocate
corporate  overhead  costs  or  non-operating  income  and  expenses  to  segments.  The  Company  evaluates
segment  performance  primarily  based  on  net  sales  and  income  or  loss  from  operations.  The  Company’s
reportable  segments  include  the  strategic  business  units  for  the  worldwide  wholesale  operations  of  the
UGG  brand,  Teva  brand,  Sanuk  brand,  and  its  other  brands,  its  eCommerce  business  and  its  retail  store
business. The wholesale operations of each brand are managed separately because each requires different
marketing,  research  and  development,  design,  sourcing,  and  sales  strategies.  The  eCommerce  and  retail

F-30

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

store  segments  are  managed  separately  because  they  are  direct  to  consumer  sales,  while  the  brand
segments are wholesale sales. The income or loss from operations for each of the segments includes only
those costs which are specifically related to each segment, which consist primarily of cost of sales, costs for
research  and  development,  design,  selling  and  marketing,  depreciation,  amortization,  and  the  costs  of
employees  and  their  respective  expenses  that  are  directly  related  to  each  business  segment.  The
unallocated  corporate  overhead  costs  include  the  following:  costs  of  the  distribution  centers,  certain
executive  and  stock  compensation,  accounting  and  finance,  legal,  information  technology,  human
resources, and facilities costs, among others. The gross profit derived from the sales to third parties of the
eCommerce  and  retail  stores  segments  is  separated  into  two  components:  (i)  the  wholesale  profit  is
included  in  the  related  operating  income  or  loss  of  each  wholesale  segment,  and  (ii)  the  retail  profit  is
included in the operating income of the eCommerce and retail stores segments. In prior periods, the gross
profit  of  the  international  portion  of  the  eCommerce  and  retail  stores  segments  included  both  the
wholesale  and  retail  profit.  This  change  in  segment  reporting  only  changed  the  presentation  within  the
below  table  and  did  not  impact  the  Company’s  consolidated  financial  statements  for  any  periods.  The
segment information for the years ended December 31, 2010 and 2009 has been adjusted retrospectively to
conform to the current period presentation.

The Company’s other brands include Simple(cid:1), TSUBO(cid:1), Ahnu(cid:1), and MOZO(cid:1). The Company ceased
distribution of the Simple brand effective December 31, 2011. The wholesale operations of the Company’s
other brands are included as one reportable segment, other wholesale, presented in the figures below. The

F-31

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

Sanuk  brand  operations  are  included  in  the  Company’s  segment  reporting  effective  upon  the  acquisition
date of July 1, 2011. Business segment information is  summarized  as follows:

Net sales to external  customers:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sanuk wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other brands wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 915,203
118,742
26,039
21,801
106,498
189,000

$ 663,854
96,207
—
23,476
91,808
125,644

$566,964
71,952
—
19,644
75,666
78,951

Years Ended December 31,

2011

2010

2009

Income (loss)  from operations:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sanuk wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other brands  wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated overhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sanuk wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other brands wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated overhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Capital  expenditures:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sanuk wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other brands wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated overhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,377,283

$1,000,989

$813,177

$ 388,275
20,267
797
(9,524)
24,255
31,461
(170,693)

$ 307,478
18,684
—
(6,184)
23,536
27,310
(121,736)

$235,849
12,495
—
(14,698)
21,073
15,361
(88,833)

$ 284,838

$ 249,088

$181,247

$

$

$

4,375
587
5,125
533
540
6,082
8,185

25,427

706
305
1,778
198
1,419
22,297
29,083

$

$

$

112
2,024
—
1,125
232
3,018
5,772

12,283

1,155
150
—
226
1,030
11,296
9,191

$

$

$

253
267
—
1,013
210
2,365
4,352

8,460

52
21
—
1,260
304
6,498
5,836

$

55,786

$

23,048

$ 13,971

Total assets from  reportable segments:

UGG wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Teva wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sanuk wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other brands wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 347,213
61,893
217,936
10,690
5,964
80,514

$ 194,028
49,849
—
12,031
4,053
39,377

$130,493
31,105
—
11,551
2,431
27,931

$ 724,210

$ 299,338

$203,511

F-32

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

The  assets  allocable  to  each  segment  generally  include  accounts  receivable,  inventory,  fixed  assets,
intangible  assets,  and  certain  other  assets  that  are  specifically  identifiable  with  one  of  the  Company’s
segments. Unallocated assets are the assets not specifically related to the segments and include cash and
cash  equivalents,  deferred  tax  assets,  and  various  other  assets  shared  by  the  Company’s  segments.
Reconciliations of total assets from reportable segments to the consolidated balance sheets are as follows:

Total assets from reportable segments . . . . . . . . . . . . . . . . .
Unallocated cash and cash equivalents . . . . . . . . . . . . . . . . .
Unallocated deferred tax assets . . . . . . . . . . . . . . . . . . . . . .
Other unallocated corporate assets . . . . . . . . . . . . . . . . . . .

$ 724,210
263,606
27,637
130,743

$299,338
445,226
27,123
37,307

Consolidated total assets . . . . . . . . . . . . . . . . . . . . . . . . .

$1,146,196

$808,994

December 31,

2011

2010

A portion of the Company’s cash and cash equivalents are held as cash in operating accounts that are
with  third  party  financial  institutions.  These  balances,  at  times,  exceed  the  Federal  Deposit  Insurance
Corporation  (FDIC)  insurance  limits.  While  the  Company  regularly  monitors  the  cash  balances  in  its
operating accounts and adjusts the balances as appropriate, these cash balances could be impacted if the
underlying financial institutions fail or are subject to other adverse conditions in the financial markets. As
of  December  31,  2011,  the  Company  had  experienced  no  loss  or  lack  of  access  to  cash  in  its  operating
accounts.

The  remainder  of  the  Company’s  cash  equivalents  is  invested  in  interest  bearing  funds  managed  by
third  party  investment  management  institutions.  These  investments  can  include  US  treasuries  and
government  agencies,  money  market  funds,  and  municipal  bonds,  among  other  investments.  Certain  of
these  investments  are  subject  to  general  credit,  liquidity,  market,  and  interest  rate  risks.  Investment  risk
has  been  and  may  further  be  exacerbated  by  US  mortgage  defaults,  credit  and  liquidity  issues,  and  the
European  debt  crisis,  which  have  affected  various  sectors  of  the  financial  markets.  As  of  December  31,
2011, the Company had experienced  no loss or lack of access to its invested cash and  cash equivalents.

The Company sells its products to customers throughout the US and to foreign customers located in
Europe, Canada, Australia, Asia, and Latin America, among other regions. International sales were 31.4%,
23.7%, and 20.6% of the Company’s total net sales for the years ended December 31, 2011, 2010, and 2009,
respectively. For the year ended December 31, 2011, no single foreign country comprised more than 10%
of  total  sales.  The  Company  does  not  consider  international  operations  a  separate  segment,  as

F-33

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

management  reviews  such  operations  in  the  aggregate  with  the  aforementioned  segments.  Long-lived
assets, which consist of property and equipment, by major  country were as  follows:

US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
UK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other countries* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$65,034
6,703
18,520

$36,591
6,753
4,393

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$90,257

$47,737

December 31,

2011

2010

* No other country’s long-lived assets comprised more than 10% of total long-lived assets as of

December 31, 2011 and 2010.

Management  performs  regular  evaluations  concerning  the  ability  of  its  customers  to  satisfy  their
obligations  and  records  a  provision  for  doubtful  accounts  based  upon  these  evaluations.  No  single
customer accounted for more than 10% of net sales in the year ended December 31, 2011. One customer
accounted  for  11.9%,  and  13.2%  of  the  Company’s  net  sales  in  2010,  and  2009,  respectively.  This
customer’s revenues were generated from UGG, Teva, and other wholesale segments. No other customer
accounted  for  more  than  10%  of  net  sales  in  the  years  ended  December  31,  2010,  and  2009.  As  of
December 31, 2011, the Company had one customer representing 17.1% of net trade accounts receivable.
As  of  December  31,  2010,  the  Company  had  one  customer  representing  33.2%  and  another  customer
representing 10.1% of net trade accounts  receivable.

The Company’s production is concentrated at a limited number of independent contractor factories in
China. The Company’s sourcing is concentrated in Australia and China and include a limited number of
key  sources  for  the  principal  raw  material  for  certain  UGG  products,  sheepskin.  The  Company’s
operations  are  subject  to  the  customary  risks  of  doing  business  abroad,  including,  but  not  limited  to,
currency fluctuations, customs duties and related fees, various import controls and other nontariff barriers,
restrictions  on  the  transfer  of  funds,  labor  unrest  and  strikes  and,  in  certain  parts  of  the  world,  political
instability.  The  supply  of  sheepskin  can  be  adversely  impacted  by  weather  conditions,  disease,  and
harvesting decisions that are completely outside the Company’s control. Further, the price of sheepskin is
impacted by demand, industry, and competitors.

(11) Foreign Currency Exchange Contracts and Hedging

As  of  December  31,  2011,  the  Company’s  total  hedging  contracts  had  notional  amounts  totaling
approximately $66,000, held by one counterparty. At December 31, 2011, the outstanding contracts were
expected to mature over the next 12  months.

The nonperformance risk of the Company and the counterparty did not have a material impact on the
fair value of the derivatives. During the year ended December 31, 2011, the ineffective portion relating to
these  hedges  was  immaterial  and  the  hedges  remained  effective  as  of  December  31,  2011.  As  of
December 31, 2011, the total amount in accumulated other comprehensive (loss) income (see note 7) was
expected to be reclassified into income within the  next 15 months.

F-34

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

The  following  tables  summarize  the  effect  of  derivative  instruments  on  the  consolidated  financial

statements:

For the Year
Ended
December  31,

2011

2010

Derivatives in
Designated
Cash Flow
Hedging
Relationships

Foreign
Exchange
Contracts
Foreign
Exchange
Contracts

Amount of
Gain (Loss)
Recognized in
OCI on
Derivative
(Effective
Portion)

Location of
Gain (Loss)
Reclassified
from
Accumulated
OCI into
Income
(Effective
Portion)

Amount of
Gain (Loss)
Reclassified
from
Accumulated
OCI into
Income
(Effective
Portion)

Location of
Amount
Excluded  from
Effectiveness
Testing

Gain (Loss)
from Amount
Excluded from
Effectiveness
Testing

$(1,376)

Net Sales

$125

SG&A

$(260)

$ 2,566

Net Sales

—

SG&A

$(133)

For the Year Ended
December 31,

Derivatives Not Designated
as Hedging Instruments

Location of Gain (Loss)
Recognized in Income on
Derivatives

Amount of  Gain  (Loss)
Recognized in Income on
Derivatives

2011

2010

Foreign Exchange
Contracts
Foreign Exchange
Contracts

SG&A

SG&A

$(541)

$ (95)

(12) Quarterly Summary of Information  (Unaudited)

Summarized unaudited quarterly financial data are as follows:

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to Deckers  Outdoor

2011

March 31

June 30

September  30

December  31

$204,851
102,478

$154,222
65,912

$414,358
202,853

$603,852
307,752

Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,178

(7,339)

62,484

124,729

Net income (loss) per share attributable to Deckers Outdoor  Corporation common stockholders:
$
$

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(0.19)
(0.19)

0.50
0.49

1.62
1.59

$
$

$
$

$
$

3.23
3.18

F-35

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to Deckers Outdoor

2010

March 31

June 30

September  30

December  31

$155,927
77,907

$137,059
60,743

$277,879
130,953

$430,124
233,335

Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42,143
Net income per share attributable to  Deckers Outdoor Corporation common stockholders:
1.09
1.07

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0.23
0.23

0.46
0.46

17,895

8,966

$
$

$
$

$
$

89,231

$
$

2.31
2.27

(13) Goodwill and Other Intangible Assets

Most  of  the  Company’s  goodwill  is  related  to  the  Sanuk  reportable  segment,  with  the  remaining
related  to  the  UGG  reportable  segment.  The  Company’s  goodwill  and  other  intangible  assets  are
summarized as follows:

As  of December 31, 2011
Intangibles subject to amortization . . . . . . . . . . . . . . . .
Intangibles not subject to amortization:

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total goodwill and other intangible assets . . . . . . . . . . .

As  of December 31, 2010
Intangibles subject to amortization . . . . . . . . . . . . . . . .
Intangibles not subject to amortization:

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total goodwill and other intangible assets . . . . . . . . . . .

Gross
Carrying
Amount

Weighted-
Average
Amortization
Period

Accumulated
Amortization

Net
Carrying
Amount

$85,847

15 years

$6,853

$ 78,994

120,045
15,455

$214,494

$ 5,854

7 years

$2,895

$

2,959

6,507
15,452

$ 24,918

The additions to goodwill through acquisitions were attributable to the Sanuk reportable segment (see
note 9), and the impairment loss was attributable to the other brands reportable segment. Changes in the
Company’s goodwill are summarized  as follows:

Balance at December 31, 2009 . . . . . . . . . . . . . .
Additions through acquisitions . . . . . . . . . . . . . .

Balance at December 31, 2010 . . . . . . . . . . . . . .
Additions through acquisitions . . . . . . . . . . . . . .
Impairment loss . . . . . . . . . . . . . . . . . . . . . . . . .

Goodwill,
Gross

Accumulated
Impairment

Goodwill,
Net

$ 21,932
—

$ 21,932
113,944
—

$(15,425)
—

$(15,425)
—
(406)

$

6,507
—

6,507
$
113,944
(406)

Balance at December 31, 2011 . . . . . . . . . . . . . .

$135,876

$(15,831)

$120,045

F-36

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES

Notes to Consolidated Financial Statements  — (Continued)

(amounts in thousands, except share quantity and per share data)

As  of  December  31,  2011  and  2010,  the  Company  performed  its  annual  impairment  tests  and
evaluated its UGG and Sanuk goodwill. Also, as of October 31, 2011 and 2010, the company evaluated its
Teva  trademarks.  Based  on  the  carrying  amounts  of  the  UGG,  Teva,  Sanuk,  and  other  brands’  goodwill,
trademarks,  and  net  assets,  the  brands’  2011  and  2010  sales  and  operating  results,  and  the  brands’
long-term forecasts of sales and operating results as of their evaluation dates, the Company concluded that
the carrying amounts of the UGG and Sanuk goodwill, as well as the Teva trademarks, were not impaired.
All  goodwill  was  evaluated  based  on  qualitative  analyses,  and  other  nonamortizable  intangibles  were
evaluated based on Level 3 inputs.

Aggregate amortization expense for amortizable intangible assets for the years ended December 31,
2011,  2010,  and  2009  was  $9,599,  $2,598,  and  $388  respectively.  The  following  table  summarizes  the
expected amortization expense on existing intangible  assets for the next five years.

Year  ending  December  31:

2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 8,638
7,655
6,785
6,382
4,920
44,614

$78,994

(14) Recent Accounting Pronouncements

In  December  2010,  the  FASB  issued  ASU,  Disclosure  of  Supplementary  Pro  Forma  Information  for
Business  Combinations,  an  amendment  to  Accounting  Standards  Codification  (ASC)  805,  Business
Combinations. The amendment specifies that if a public entity presents comparative financial statements,
the entity should disclose revenue and earnings of the combined entity as though the business combination
had  occurred  as  of  the  beginning  of  the  comparable  prior  reporting  period  only.  The  amendment  also
expands  the  supplemental  pro  forma  disclosures  to  include  a  description  of  the  nature  and  amount  of
material, nonrecurring pro forma adjustments directly attributable to the business combination included in
the  reported  pro  forma  revenue  and  earnings.  The  amendments  are  effective  prospectively  for  business
combinations  for  which  the  acquisition  date  is  on  or  after  January  1,  2011.  The  Company  adopted  this
standard in connection with its Sanuk acquisition and included the required disclosures in its consolidated
financial statements.

In  June  2011,  the  FASB  issued  ASU,  Presentation  of  Comprehensive  Income,  an  amendment  to  ASC
220,  Comprehensive  Income,  that  brings  US  Generally  Accepted  Accounting  Principles  (GAAP)  into
alignment with International Financial Reporting Standards for the presentation of OCI. Effective for the
Company beginning January 1, 2012, the option in current GAAP that permits the presentation of OCI in
the statement of changes in equity has been eliminated. The provisions of the update provide that an entity
that  reports  items  of  OCI  has  two  options:  (1)  a  single  statement  must  present  the  components  of  net
income,  total  net  income,  the  components  of  OCI,  total  OCI,  and  total  comprehensive  income;  or  (2)  a
two-statement  approach  whereby  an  entity  must  present  the  components  of  net  income  and  total  net
income in the first statement. That statement must be immediately followed by a financial statement that
presents  the  components  of  OCI,  a  total  for  OCI,  and  a  total  for  comprehensive  income.  Beginning
January 1, 2012, the Company will adopt this ASU using the single statement approach. The adoption of
this  ASU  will  only  change  the  presentation  of  OCI  on  the  Company’s  consolidated  financial  statements.

F-37

DECKERS OUTDOOR CORPORATION AND SUBSIDIARIES
VALUATION AND QUALIFYING ACCOUNTS
Three Years Ended December 31, 2011, 2010 and  2009

Schedule II

Year ended December 31, 2011:

Allowance for doubtful accounts(1) . . . . . . . . . . . . . .
Allowance for sales discounts(2) . . . . . . . . . . . . . . . .
Allowance for sales returns(3) . . . . . . . . . . . . . . . . . .
Chargeback allowance(4) . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31, 2010:

Allowance for doubtful accounts(1) . . . . . . . . . . . . . .
Allowance for sales discounts(2) . . . . . . . . . . . . . . . .
Allowance for sales returns(3) . . . . . . . . . . . . . . . . . .
Chargeback allowance(4) . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31, 2009:

Allowance for doubtful accounts(1) . . . . . . . . . . . . . .
Allowance for sales discounts(2) . . . . . . . . . . . . . . . .
Allowance for sales returns(3) . . . . . . . . . . . . . . . . . .
Chargeback allowance(4) . . . . . . . . . . . . . . . . . . . . . .

Balance at
Beginning of
Year

Additions

Deductions

Balance at
End  of Year

$1,379
5,819
4,039
2,535

$2,710
2,796
3,235
3,049

$2,482
4,241
2,335
1,648

$

642
36,254
37,355
1,744

$ (763)
26,514
20,726
(253)

$

399
22,630
15,947
1,644

$

302
37,444
30,081
248

$

568
23,491
19,922
261

$

171
24,075
15,047
243

$ 1,719
4,629
11,313
4,031

$ 1,379
5,819
4,039
2,535

$ 2,710
2,796
3,235
3,049

(1) The additions to the allowance for doubtful accounts represent the estimates of our bad debt expense
based upon the factors for which we evaluate the collectability of our accounts receivable, with actual
recoveries netted into additions. Deductions are the actual write offs of the receivables. In 2010, the
additions were negative due to recoveries of amounts reserved  as of December 31, 2009.

(2) The  additions  to  the  reserve  for  sales  discounts  represent  estimates  of  discounts  to  be  taken  by  our
customers  based  upon  the  amount  of  available  outstanding  terms  discounts  in  the  year-end  aging.
Deductions are the actual discounts taken by  our  customers.

(3) The  additions  to  the  allowance  for  returns  represent  estimates  of  returns  based  upon  our  historical

returns experience. Deductions are the actual  returns of products.

(4) The additions to the chargeback allowance represent chargebacks taken in the respective year as well
as  an  estimate  of  chargebacks  related  to  sales  in  the  respective  reporting  period  that  will  be  taken
subsequent  to  the  respective  reporting  period.  Deductions  are  the  actual  chargebacks  written  off
against outstanding accounts receivable. The Company has estimated the additions and deductions by
netting each quarter’s change and summing  the four quarters for  the  respective year.

See accompanying report of independent registered public accounting  firm.

F-38

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