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De'Longhi S.p.A.

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FY2017 Annual Report · De'Longhi S.p.A.
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Annual Report & Accounts 2017

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7

 
 
 
 
 
 
 
 
 
A year of strong 
progress

Paul Geddes, CEO of Direct Line Group, commented:
“2017 is the fifth successive year in which we have 
delivered a strong financial performance. We have 
seen significant growth in our direct own brand policies 
as more customers respond positively to the many 
improvements we have made to the business. This 
success has resulted in our proposing an increase in the 
final dividend by 40.2% to 13.6 pence, bringing the 
total ordinary dividend to 20.4 pence and declaring a 
special dividend of 15.0 pence. This amounts to a cash 
return of £486 million to shareholders.

“At half year we refreshed our medium-term targets  
and our results show we’ve been delivering on our 
management priorities to maintain revenue growth, 
reduce expense and commission ratios and deliver 
underwriting and pricing excellence.

“Looking to the future, this success enables us to continue 
investing in our technology and customer experience, 
supporting our plans to grow the business whilst 
improving efficiency. Together with our track record of 
delivery, these give us the confidence to continue to 
target a combined operating ratio of 93% to 95% over 
the medium term.”

Watch CEO, Paul Geddes comment 
on the 2017 results

www.directlinegroup.co.uk/investors

Contents

Strategic report
1

Group highlights

2 Our investment case

4

6

8

Group at a glance

Business model

Chairman’s statement

10 Chief Executive Officer’s review

12 Market overview

14 Our strategy

20 Our key performance indicators

22 Risk management

26 Corporate social responsibility

30 Operating review

34 Finance review

Governance
44 Chairman’s introduction

46 Board of Directors

48 Executive Committee

49 Corporate governance report

61 Committee reports

74 Directors’ remuneration report

100 Directors’ report

Financial statements
104 Contents

105 Independent Auditor’s report

112 Consolidated 

financial statements

117 Notes to the consolidated 
financial statements

164 Parent Company 

financial statements

167 Notes to the Parent Company 

financial statements

Other information
172 Additional information

174 Glossary and appendices

180 Forward-looking 

statements disclaimer

181 Contact information

Group highlights

Our strong performance reflects our success in satisfying 
customers and a focus on profitability and returns

•  Strong growth in direct own brands1 premiums and in-force policies up 9.3% and 5.3% 

respectively, driven again by continued Direct Line momentum in Motor

•  Operating profit from Ongoing operations of £610.9 million (2016: £403.5 million), 

primarily due to the non-repeat of the Ogden discount rate change which was reflected  
in 2016’s results. Profit before tax of £539.0 million (2016: £353.0 million)

•  Reported expense ratio in line with 2016. Excluding non-cash intangible assets 

impairment of £56.9 million (2016: £39.3 million), underlying expense ratio improved 
0.5 percentage points to 23.5%

•  Combined operating ratio2 from Ongoing operations of 91.8% (2016: 97.7%) reflecting 
strong Motor and Commercial performance, including from prior-year reserve releases. 
Adjusted for normal weather, combined operating ratio towards the lower end of the 
target range 93% to 95%

•  Final regular dividend up by 40.2% to 13.6 pence bringing the total ordinary dividends to 

20.4 pence (2016: 14.6 pence) and a special dividend of 15.0 pence (2016: 10.0 pence). 
Total dividends for 2017 of 35.4 pence per share (2016: 24.6 pence)

Profit before tax1

Return on tangible equity1

Combined operating ratio2
Ongoing operations1

£539.0m

(2016: £353.0m)

21.7%

(2016: 14.2%)

Gross written premium

Expense ratio2
Ongoing operations1

£3,392.1m

(2016: £3,274.1m)

25.3%

(2016: 25.3%)

91.8%

(2016: 97.7%)

Operating profit1
Ongoing operations1

£610.9m

(2016: £403.5m)

Solvency capital ratio3

Dividend per share

Commission ratio2

162%

(2016: 165%)

35.4p

(2016: 24.6p)

9.1%

(2016: 11.5%)

Notes:
1. See glossary on pages 174 to 176 for definitions and Appendix A Alternative performance measures (“APM”) from page 177 for reconciliation 

to financial statement line items. 

2. A reduction in the ratio represents an improvement as a proportion of net earned premium, while an increase in the ratio represents a deterioration. 

See glossary on page174 for definitions.

3. Estimates based on the Group’s Solvency II partial internal model.

1

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsOur investment case

Creating shareholder value

Five years after the Group’s initial public offering we have consistently achieved 
profitable growth and returned £2.4 billion to shareholders including the ordinary 
and special dividends for 2017 of £486 million. Our successful strategy, built 
around our “rocket” (see page 14), has enabled us to launch new medium-term 
financial targets:

Combined 
operating ratio

93%-95%

RoTE1 at least

15%  

Grow our 
dividend in line 
with business 
growth

Maintain solvency 
capital around the 
middle of the 
140% to 180% 
Solvency II target 
range

Our three strategic pillars  
have already helped us deliver 
sustainable growth and  
at least 15% RoTE1.

Smart and efficient 
manufacturer

We have the scale and data to provide our 
customers with an excellent service at a competitive 
price however they choose to access our insurance 
– via partners, price comparison websites (“PCWs”) 
or direct. As an example, a strategic decision was 
taken with the aim of becoming the largest insurance 
owner of accident repair centres in the UK. This 
helped us continue the brand experience throughout 
the customer journey, targeting excellent 
workmanship and service at highly competitive 
prices. We are well placed to work with our 
partners to deliver more than just insurance. 
We want to build sustainable relationships, 
combining our strengths to meet our customers’ 
needs, such as working on digital innovations with 
our partner RBS2, helping their customers receive 
fast, pre-populated insurance quotes.

Notes:
1. Return on tangible equity. See glossary on pages 174 to 

176 for definition.

2. The Royal Bank of Scotland Group plc, including National 

Westminster Bank plc.

2

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Great retailer

Our multiple leading brands offer differentiated 
propositions through a range of distribution 
channels, answering the needs of different 
customers. 2017 has continued a trend of growth 
in own brand in-force policy count. As a result of 
listening to our customers we challenged the trend 
of commoditisation, and invested in our Direct Line 
brand. We did this because we are convinced  
that great brands and propositions attract customers 
and build great relationships which deliver real 
shareholder value. Since its relaunch in 2014, 
Direct Line has grown consistently year on year.

Lead and disrupt

The way customers buy, the risks they face and the 
assets they use are changing at a rapid pace – our 
philosophy is to embrace those changes and help shape 
the future. Our digital capabilities mean we can open 
up new markets; Direct Line for Business has done this 
with small and medium-sized enterprises (“SMEs”). It also 
enables us to work with leading car manufacturers, such 
as Tesla, Peugeot and Citroën and Volkswagen 
Insurance Service (Great Britain) Limited so together  
we can learn from technology and develop the right 
solutions to support their customers. 

A proven track record

Our performance in the five years since our initial public offering demonstrates  
the strength of our strategy and processes.

Return on tangible equity
(%)

21.7%

2017

2016

2015

2014

2013

21.7

14.2

18.5

16.8

16.0

Dividend per share
(pence)

35.4p

2017

2016

2015

2014

2013

35.4

24.6

27.2

20.6

50.1

Own brand in-force policy count
(thousands)

Combined operating ratio
(%)

91.8%

6,909

2017

91.8

2016

2015

2014

2013

97.7

94.0

95.0

95.2

6,909 

2017

2016

2015

2014

2013

6,563

6,264

6,112

6,128

Total Shareholder Return
(%)

2017: 8.1%

3

16 October 201230025020015010031 December 2012 31 December 2013 31 December 2014 31 December 2015 31 December 2016Direct Line GroupFTSE 350 (excluding investment trusts) 31 December 2017WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
Group at a glance

A diverse proposition

We have multiple brands, products and distribution channels. These enable  
our customers to choose the right cover to protect their cars, homes, holidays, 
businesses and pets.

Our brands

Direct Line has maintained its brand 
heritage of speed, simplicity and a 
common-sense human touch. We 
continue to sell products direct to 
customers by phone and online.  
Our customers want a premium  
product with exceptional customer  
care that is tailored to their needs  
at a competitive price.

Churchill is one of Britain’s most 
recognisable brands. Our products  
are available by phone and online, 
including PCWs. Our customers are 
looking for a dependable partner who 
is reliable, trustworthy, and happy  
to spend time making sure they are 
happy. Those values are at the heart  
of the brand.

www.directline.com

www.churchill.com

Green Flag is our roadside rescue 
and recovery service. It is a standalone 
service and an optional product 
alongside motor insurance across all  
of our brands. Green Flag offers an 
award-winning breakdown service at  
a much cheaper price than its two 
biggest rivals.

www.greenflag.com

Direct Line for Business 
is an extension of our Direct  
Line brand. We market a range 
of business insurance products 
over the phone and online.  
Our customers are looking for 
the right level of cover at the 
right price.

www.directlineforbusiness.co.uk

Privilege targets customers 
who mainly buy through 
PCWs. Our customers want a 
quick and efficient service at 
the best price.

www.privilege.com

DLG Partnerships is the  
Group’s partnerships arm.  
We specialise in 
providing personal lines 
insurance, and roadside 
rescue and recovery 
products to some well-
known brands.

NIG is our commercial 
insurance brand dedicated to 
the broker market and is 
focused on a number of 
specialisms including SMEs, 
Agriculture and Real Estate. 
We sell our products through 
over 2,000 brokers, including 
an in-house intermediary that 
arranges commercial insurance 
for partnerships, such as RBS 
and NatWest.

www.nig.com

4

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Motor

Home

Rescue and other  
personal lines

Commercial

We are Britain’s leading 
personal motor insurer 
measured by in-force policies1, 
mainly represented through 
our well-known brands Direct 
Line, Churchill and Privilege, 
and also through our partners. 
We insure around one in six 
insured cars on the road in the 
UK, representing 4.0 million 
in-force policies.

We are one of Britain’s 
leading personal home 
insurers measured by in-force 
policies1. We reach our 
customers by selling home 
insurance products through our 
brands Direct Line, Churchill 
and Privilege, and our 
partners RBS, NatWest and 
Prudential.

We are one of the leading 
providers of rescue and other 
personal lines insurance in the 
UK2, 3 with 7.7 million in-force 
policies. This includes 
providing roadside assistance 
and recovery for customers 
through Green Flag, the UK’s 
third largest roadside recovery 
provider2. We also offer 
customers protection for their 
holidays and pets and are the 
second largest travel and the 
fourth largest pet insurer 
respectively3.

We protect commercial 
businesses through our brands, 
NIG, Direct Line for Business 
and Churchill, and through 
our partners RBS and 
NatWest. NIG sells its 
products exclusively through 
brokers operating across the 
UK. Direct Line for Business 
provides business, van and 
landlord insurance products 
direct to customers. Churchill 
sells business, landlord and 
van products direct to 
customers and through PCWs.

Motor

£1,670.4m

Gross written premium

4.0m

In-force policies

91.9%

Combined operating ratio

£364.5m

Operating profit

Rescue and other  
personal lines

£421.1m

Gross written premium

7.7m

In-force policies

94.3%

Combined operating ratio

£43.6m

Operating profit

Where do we  
earn our money?
£3,392.1m
Gross written  
premium  
up 3.6%

Home

£799.1m

Gross written premium

3.2m

In-force policies

89.4%

Combined operating ratio

£128.8m

Operating profit

Commercial

£501.5m

Gross written premium

708k

In-force policies

93.4%

Combined operating ratio

£74.0m

Operating profit

Notes:
1. Includes Direct Line, Churchill, Privilege and partner brands: RBS, NatWest, Prudential and Sainsbury’s © GfK Financial Research Survey six months ending  

January 2018, 14,063 adults interviewed for motor insurance and 12,214 for home insurance.

2. Mintel Vehicle Recovery – UK, September 2017.
3. Mintel Pet Insurance – UK, August 2017 and Mintel Travel Insurance – UK, February 2017.

5

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsBusiness model

Creating value for our 
stakeholders

Our multi-brand, multi-product and multi-distribution channel business offers different 
propositions to distinct customers. We believe this approach should enable us to 
provide good value for customers and sustainable returns for our shareholders.

Our core strengths

Our services

Customer focus
 We put our customers at the heart of everything we do. 
Our brands, products and distribution channels aim to make 
insurance much easier to access and better value for our 
customers. Our fast and efficient claims service gives our 
customers the help they need, when it is needed.

Talented people
 We invest in our people, encouraging everyone to aim higher. 
We do this so that our talented people across all parts of our 
business strive to improve and innovate, so that we can 
continue to deliver the products and services which meet the 
needs of current and future customers.

Brand power
 We are Britain’s leading motor and home insurer1, offering 
our customers decades of experience, knowledge and service 
delivery via our trusted household brands. This scale provides 
a platform for new product development.

Data and technology
 We are harnessing the power of technology to make life easier 
for both our customers and our people. Continuing our history 
of disrupting the insurance market, we aim to use technology 
to become even more customer-centric, learning from the wealth 
of data we possess as a result of being a leading insurer.

Motor

Home

Rescue and other personal lines

Capital and financial strength
We have a simple but highly cash-generative business model. 
Our proven underwriting discipline, claims excellence and 
cost control helps us meet our customers’ needs whilst 
targeting sustainable returns for our shareholders.

Commercial

Reinvest in the business

See page 2 for our investment case

See page 30 for operating review

1.  Measured by in-force policies.

6

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Managing risk

Generating returns

Sustainable value 

We strive to make sure our business is 
well-governed and controlled. We manage 
our finances carefully and balance this with 
targeting sustainable returns for our 
shareholders.

Premiums

Net claims

Costs

Investment and  
other income

Profit

Customers
We give customers  
products that best suit their 
needs and exceptional service 
throughout their relationship 
with us.

144.0pts

Net Promoter Score2

Employees
We invest in initiatives  
to develop our people, creating 
a high-performance culture 
based on diversity, continuous 
training and customer focus.

78%

engagement3

Communities
We are committed to supporting 
our employees’ charitable work, 
reducing our environmental 
impact, and inspiring a 
generation of safer young drivers.

33%

of staff fundraised  
or volunteered on 
Company time

Shareholders
We aim to give our 
shareholders value by 
generating sustainable business 
profits, part of which 
we distribute as dividends.

35.4p

Dividend per share

Dividends

See page 34 for finance review

See page 14 for our strategy

2. See page 21 for explanation on NPS.
3. See page 28 for details on employee engagement.

7

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsChairman’s statement

Delivering sustainable growth

Returns to our shareholders 
remain a key focus in this 
challenging market environment. 
Cumulative dividends represent 
approximately 80% of the share 
price at the initial public offering.

Dear shareholders,

In 2017, the Group delivered profit before tax of £539.0 
million (2016: £353.0 million). Continuing underwriting 
discipline, increasing operating efficiency, favourable claims 
results in the year and releases from prior year reserves have 
helped us achieve this commendable result.

Strategy
The Group’s mission is to make insurance much easier and 
better value for our customers. The Board supports and 
challenges the Group’s management to develop and execute  
a strategy which is aligned with this mission and positions the 
business to address the evolution of customers’ needs, including 
taking advantage of significant changes in technology. The 
effective execution of our strategy requires a substantial and 
continuing change agenda to improve our digital offering and 
the agility of the organisation.

Dividends
In August 2017, the Group announced that the regular 
dividend would be rebased upwards to reflect the Board’s 
confidence in the Group’s earnings capability, its potential to 
generate strong cash flows, and the progress the business has 
made since the initial public offering (“IPO”) five years ago 
when the Group’s dividend policy was previously set. In line 
with this, the Board is recommending a final dividend of  
13.6 pence per share. If approved, the total regular dividend 
of 20.4 pence per share will represent 39.7% growth on 
2016’s regular dividend (14.6 pence per share). In addition, 
the Board has resolved to pay a further special interim dividend 
of 15.0 pence per share to reflect the Group’s strong 
performance in the year.

The Board’s ability to return a substantially higher regular 
dividend to shareholders is despite the backdrop of a 
challenging economic environment during the UK’s ongoing 
negotiations regarding its withdrawal from the European Union. 
Whilst the day-to-day operations remain substantially unaffected, 
the Group continues to monitor the consequences of the volatility 
of Sterling, inflation and uncertain financial markets.

Linking remuneration to performance
We remain committed to ensuring that executive pay is aligned 
with the Company’s strategy of delivering long-term shareholder 
and customer value.

The Group achieved a return on tangible equity (“RoTE”) of 
21.7% for 2017. An increase of 3.3% (2016: a decrease of 
9.4%) in the share price over the year to 381.7 pence (2016: 
369.4 pence) at 31 December 2017, together with dividend 
payments, provided a total shareholder return (“TSR”) of 8.1% 
for the year (2016: minus 1%). Over the past five years, 
shareholders have received a TSR of 152% compared to the 
FTSE 350 (excluding investment trusts) of 62%. The Group has 
continued to deliver very good results each year, which has 
enabled the Board to declare cumulative dividends, including 
special dividends, equivalent to approximately 80% of the IPO 
share price.

Solvency II
The Group uses its partial internal model (“PIM”) to calculate its 
solvency capital requirement (“SCR”). Taking into account the 
final dividend and special interim dividend proposed to be 
paid in May 2018, the Group’s 2017 year-end capital surplus 
amounts to approximately £0.86 billion above its SCR (2016: 
£0.91 billion above its SCR). This is equivalent to a solvency 
capital ratio of 162% (2016: 165%). The Board considers the 
appropriate Group risk appetite range to be 140% to 180% of 

8

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

John Reizenstein was appointed as a member of the Investment 
Committee in July 2017. In November 2017, the Group 
welcomed Penny James to the Board as an Executive Director 
and CFO-designate, following the announcement that Penny 
will become CFO with effect from 1 March 2018 and that 
John Reizenstein will retire from the Board at the conclusion  
of the Annual General Meeting (“AGM”) on 10 May 2018.  
I thank John very much for his outstanding achievements as 
CFO over the last seven years; his contribution to the success  
of the Group to date has been significant and I wish him the 
very best for the future.

Andrew Palmer, independent NED and Chair of the Audit  
and Investment Committees, has decided to step down from  
the Board on 10 May 2018, having served as a Director 
since 2011. His tireless work before and after the IPO has 
been invaluable to the Board and to the Group’s senior 
management. He leaves us with our deepest gratitude and  
our best wishes for the future.

My introduction to the Corporate Governance report and the 
Nomination Committee report provide further information on 
these changes.

I would like to thank each member of the Board for their 
significant contribution, commitment and service; and look 
forward to working with them in 2018 as the Group continues 
to build on its success to date.

Employees
The Group’s employees are fundamental to the Group’s 
strategy and to ensuring a high level of service to our 
customers. I would like to thank each of them for their hard 
work, initiative and commitment to our mission. Their positive 
energy, embodiment of the Group’s values and unwavering 
dedication to our customers helped our businesses progress 
over these five successful years, and has put us in a strong 
position for the future.

its SCR and expects the Group to operate around the middle of 
this range in normal circumstances where there is no material 
opportunity or threat.

This is intended to enable the Group to meet all of its 
operational, regulatory and rating agency requirements.

IT infrastructure
The Board continues to provide oversight of the programme  
of activity to upgrade and better integrate the major IT systems 
within the Group’s technology infrastructure aimed at improving 
the digital offering, customer experience and operational 
efficiency. Whilst progress has been made in each of the three 
areas, implementation and integration of a range of new IT 
systems is inherently complex and challenging. The Group 
remains focused on building the right capabilities and will take 
the time necessary to do so. The Board’s ongoing areas of 
focus include developing future capability for both customers 
and colleagues, and monitoring risks around the internal control 
environment, part of which is focused on the stability and 
security of the Group’s IT systems.

Culture, conduct and regulation
The Group maintains active relationships with its insurance 
regulators through constructive dialogue. The Board promotes 
an open and collaborative culture, and provides oversight of 
the Group’s conduct with customers. It oversees the Group’s 
culture and the conduct policy, which aims to ensure that fair 
customer outcomes are achieved and that employees behave 
with integrity. The Group also has a Code of Business Conduct 
which sets out standards that our employees are required to 
adhere to (see page 60). The Board recognises that 
opportunities will arise to improve further the services offered  
to customers; and it has therefore encouraged a range of 
customer experience initiatives which are designed to deliver 
increased levels of customer satisfaction.

Board and Committee membership changes
Succession planning remains a key area of focus for the Board. 
In February 2017, Danuta Gray was appointed as a Non-
Executive Director (“NED”) and Mike Holliday-Williams was 
appointed as an Executive Director to the Board. Danuta was 
also appointed as a member of the Remuneration Committee in 
March 2017 and the Nomination Committee in August 2017.

Governance highlights

Leadership

Effectiveness

Accountability

Remuneration

Your Board seeks to 
ensure that decisions 
are of the highest 
standard. It challenges 
strategic proposals, 
performance delivery 
and management 
responsibilities. See 
page 49.

The effectiveness  
of your Board’s  
and its Committees’ 
performance is 
considered annually  
in an effectiveness 
review. See page 52.

Your Board provides 
shareholders with  
an assessment of  
the Group’s position 
and prospects. We 
monitor and review  
the effectiveness of  
the Group’s risk 
management and 
internal control systems. 
See pages 22 and 56.

Your Remuneration 
Committee ensures  
a close correlation 
between creating  
value for shareholders, 
and remunerating 
Executive Directors  
and senior executives 
appropriately. See 
pages 57 and 74.

Michael N Biggs
Chairman

Relations with 
shareholders and 
stakeholders

Your Board maintains 
strong relationships and 
regular interaction with 
shareholders. Their 
continued support for 
the strategic aims is 
important. See page 
57. Your Board also 
has regard to the 
interests of stakeholders. 
See page 59.

9

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsChief Executive Officer’s review

Making insurance much easier 
and better value for customers

This year’s progress reflects the 
hard work of our people and 
our continued customer focus.

Q: How is Direct Line Group making insurance 
much easier and better value for customers?

A: I’m really proud that we’re growing our brands and our 
customer base whilst continuing to deliver a strong financial 
performance. A lot of our growth is coming through the Direct 
Line brand, where we have put a huge amount of work into 
reinvigorating what we do for our customers. We know that 
insurance is not just about competitive prices; customers value 
great products and services as well as great prices. This year 
we’ve added even more propositions which are unique to 
Direct Line, including providing alternative accommodation 
should customers be unable to live in their home after an 
insured event, as well as an emergency plumber service.  
Our Green Flag brand has also grown fast, showing its 
effectiveness as a disruptor brand in the Rescue market.  
And we’ve continued to develop the digital journey through 
mobile devices, allowing personal customers to use their 
smartphones in a broader range of claims situations.

Q: How would you describe the Group’s financial 
performance?

A: 2017 is the fifth successive year in which we’ve delivered  
a strong financial performance. The Group has a great track 
record of meeting the targets we publish and this gave us the 
confidence to extend some of our targets into the medium term. 
Investors I meet acknowledge that since going public in 2012 
we have demonstrated consistently strong results, coupled in 
recent years with growth in the business – though of course  
they encourage us to not only sustain this but do better. 

Q: What has driven the Group’s dividends?

A: As announced in the 2017 half year results, the Board has 
rebased the regular dividend upwards, increasing the final 
dividend by 3.9 pence to 13.6 pence per share (2016: 9.7 
pence). This reflects our confidence in our earnings and the 
progress we have made since the IPO in 2012.

Q: What role does IT investment play in your 
plans?

A: Technology is the backbone of our organisation and  
we’ve seen major changes in infrastructure and software over 
the last few years. Our profitability has enabled us to pay  
good dividends and also to continue to invest in technology.  
In 2017 we launched our new digital platform for small 
business customers using the Direct Line for Business brand.  
This addresses the fact that today’s small businesses, 
particularly start-ups, find insurance complex and expensive 
and need policies and services that are tailored to the needs  
of their businesses. Meanwhile we are working on our core 
personal lines policy and related systems, bringing in best-in-
class software aimed at delivering faster, better, digital 
customer experience at lower cost.

We have invested significantly in IT and data knowledge  
and capability. We have brought in new talent over the past 
two years across IT, IT security, digital and data to help 
achieve this. During the year, we decided that some of the 
investment undertaken as part of the improvement in IT 
capability would not deliver the targeted performance levels  
to meet its customers’ expectations. Therefore, we decided to 
rework some elements of data storage and data flows. As a 
result we incurred an intangible asset impairment charge of 
£56.9 million in the year, reflecting capitalised costs of 
intangible assets that will no longer be utilised.

10

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Q: What do you see as the greatest market 
opportunities and challenges?

A: I’ve already mentioned Direct Line for Business and  
Green Flag. There are other exciting opportunities ahead  
for NIG, where we are providing a great service to brokers 
serving the SME sector, and where we are investing in pricing 
capability as well as technology. In our Home business, we are 
doing innovative work with our NatWest partner to serve their 
retail customers better, and in Travel we are building a new 
operating platform as a foundation for developing both our 
direct and partner business. Of course the markets we operate 
in are extremely competitive and 2017 saw significant 
industry-wide challenges in the form of Insurance Premium  
Tax (“IPT”) and changes to the personal injury discount rate. 
These challenges, coupled with the growing popularity of 
PCWs, have created a shoppers’ market and I’m delighted 
with the success that our brands have enjoyed across the  
direct and PCW channels.

In the longer term, our core markets of motor and home and  
the products we are insuring are changing rapidly and while 
this brings challenges, it also presents many opportunities. That 
is why we are investing to stay ahead, for example through a 
number of strategic partnerships in the FinTech sector which 
position the Group for some of the disruption which we expect 
to occur. The most significant challenge in the long term is the 
potential for driverless cars to enter the mainstream market.  
We have a positive attitude to new car technology and believe 
it will make cars much safer, which would be a good thing for 
society while reducing the pool of risk which customers need  
to cover via insurance. We believe the insurance industry  
has a critical role to play in the analysis and adoption of the 
technology and we are therefore developing insight into the 
impact of automated driving systems on liability and claims. 
This is happening, for example, through MOVE_UK and 
StreetWise, a driverless car consortia which the Group has 
joined. We also have the benefit of our state-of-the-art repair 
network, which is investing to stay abreast of new car 
technology. If the risk pool declines as a result of the new 
technologies, we would expect the size of the Motor market  
to contract. In these circumstances we will need to continue  
to win more of it. With the insights we are gaining, and the 
relationships we are building, I believe we will be well-
positioned to do that.

Q: It has been five years since the IPO. Can you 
describe the journey you have been on as an 
organisation? What have been the most 
significant changes over the last five years?

A: In many ways it seems like no time at all! I think that the  
fifth birthday has given us cause to reflect on not just a one 
year view but on a five year view of our progress. We have 
achieved a huge amount over that period. We are a people 
business and these achievements are the result of the efforts of 
our entire DLG team, all of whom have played a part in a 
fundamental change in our culture from that of a division of  
a large global bank to our own unique identity.

Key steps in this change have been our focus on the customer and 
on individual behaviours, our performance management system, 
investing in our leadership, our colleague share ownership 
scheme, and initiatives such as Idea Lab, which enable 
colleagues to be rewarded for saving the Company money.

All this leads to a high level of employee engagement, which 
rose again in 2017. Our full engagement score has gone up 
to 78% (five points higher than last year and 33 points higher 
than when we first ran the survey in 2014) and over 9,200 
people (87%) took part in our DiaLoGue colleague survey this 
year. We are grateful that so many people participated, and 
we’re delighted that our efforts in engaging and motivating our 
colleagues – who, importantly, our internal survey indicates feel 
that they are listened to and respected – continue to pay off. 
We want them to know that what they think and what they do 
really matters to the company.

One of the proudest moments for all of us in the last five  
years has been to write over four million Direct Line policies  
in 2017. This is the result of an alignment of our strategy, our 
insurance and marketing expertise and the customer focus of 
our employees.

Q: What is your outlook for the Group in 2018?

A: Looking beyond the external uncertainties like the weather, 
whiplash reforms and the changes to the personal injury 
discount rate, we have a good plan in place for our customers, 
shareholders and colleagues. Achieving a balance between  
all three has been central to our success since IPO and that 
continues to be our aim.

Turning to our performance beyond 2017, the Group targets  
a combined operating ratio of between 93% and 95% over  
the medium term, assuming a normal level of claims from major 
weather events and no further change to the Ogden discount 
rate, supported by reductions in our expense and commission 
ratios and reiterates our ongoing target of achieving at least a 
15% RoTE. For 2018, we expect net investment income yield 
to be around 2.1%, with overall investment return in the region 
of £150 million.

Paul Geddes
Chief Executive Officer

11

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsMarket overview

Our environment

We operate in a dynamic environment and as such invest in evolving our business 
to meet the demands of changing customer needs, regulatory requirements and 
technological disruption. This enables us to serve our customers and manage 
claims to high standards.

Digitalisation & technology
Technology provides opportunities 
for insurers

•  Digital technology is changing how 

customer needs can be met

•  Data available to insurers is 

increasing as homes, vehicles and 
devices become connected

•  Technologies including artificial 

intelligence and machine learning 
will enable better risk modelling, 
improved personalisation and 
enhanced customer experience

•  Increased data and digital access 
brings a risk to information security

Claims and  
premium inflation
Rising cost pressures for insurers  
and customers

•  Motor insurance premiums continued 
to rise with pressure from increasing 
costs, regulatory changes and 
macroeconomic pressures

•  Increased vehicle complexity, 

exchange rate impacts and inflation 
have contributed to rising repair costs

Our response

•  We continued to invest and partner 

with innovative FinTech and 
InsureTech companies

•  We continued to invest in our systems, 
digital and data capabilities including 
appointing a new Chief Data Officer

•  We continued to pursue our ambitious 
IT transformation programme and 
enhanced our digital offering

•  We developed a custom-built digital 

platform to provide a seamless 
journey for our RBS and NatWest 
partnership customers

•  Regulatory changes including those to 
the Ogden discount rate and the rise 
in IPT have added upwards pressure 
to the costs of insurance

Our response

•  We continued to add to our accident 
and repair network and rebranded 
the network to DLG Auto Services

•  We focussed on expenses reduction 
by using robotics and offshoring as 
well as investing in our fraud 
analytics capability

•  We maintained our emphasis on 
achieving targeted loss ratios

Changing customer needs
SMEs represent a growing customer 
base with distinct needs

•  The SME segment in the UK continued 

to grow, having grown by over 
2 million businesses since 2002

•  Technology and digital trends are 

enabling small businesses to reach a 
wider customer base and operate for 
longer hours, with fewer staff

•  These same trends are changing how 

these businesses interact with 
financial services providers

•  Small and micro businesses are 

behaving increasingly like consumers 
– looking for simplicity, speed and 
personalisation

Our response

•  Launched Direct Line for Business new 
digital platform, targeting small and 
micro businesses

12

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

>£218m

invested in UK InsureTechs  
in the first half of 20171

On average

£44m

is paid out each day in personal 
motor and property claims in 
the UK2

Small businesses accounted for

99.3%

of all private sector businesses  
at the start of 20173

Car technology  
and automation
Opportunities and challenges  
in an evolving sector

•  The automotive industry is undergoing 
dramatic change with improvements 
in in-car technology and the advent 
of electric, connected and 
autonomous vehicles

•  These changes will give rise to 

opportunities and challenges for 
motor insurers. Access to data from 
connected cars may present a 
significant opportunity for insurers to 
evolve their products

•  Over the longer term, autonomous 
vehicles could impact the nature of 

the risk being insured and the 
customers being served – as the risk 
shifts from the driver to the vehicle 
and more customers move from 
owning to renting cars

Our response

•  Maintaining our industry-leading 
position in in-car technology with 
participation in the StreetWise project 
aiming to use artificial intelligence to 
put autonomous vehicles on Britain’s 
roads by 2019

•  Signed a letter of intent with 

Volkswagen Insurance Service  
(Great Britain) Limited covering five 
well known brands – Volkswagen, 
Audi, SEAT, Škoda and Volkswagen 
Commercial Vehicles 

Brand strength
Brand is a key differentiator  
in a competitive environment

•  Retention is a key driver of 

profitability for insurers, as the cost  
of acquisition is often higher than that 
of retention

•  Brand strength has a material impact 
in driving purchase and retention5

•  It is a critical enabler for selling direct 
which typically has better retention 
and profitability

Our response

•  We believe investing in our brands 

and differentiating propositions is an 
effective strategy for success, with 
Direct Line brand policies passing  
4 million in 2017

Regulation and legislation
A dynamic and complex  
regulatory environment

•  The insurance regulatory and 

legislative environment continues to 
change at a rapid pace, with 
changes including:

 – new rules to promote price 
transparency by requiring 
disclosure of the previous year’s 
premium on renewal

 – increase in the IPT rate

 – reduction in the personal injury 

discount rate

•  The strength of our brands and 

propositions enabled us to operate 
successfully through the direct 
distribution channel, deliver a 
superior service to our customers, 
great returns to our shareholders and 
gave us the scale and expertise to 
operate effectively in the partnership 
and aggregator channels

•  We launched two headline 

propositions for Direct Line and the 
“Drive on” proposition for Churchill

•  New management appointed for 

Green Flag and a new advertising 
campaign highlighting its challenger 
status

 – announcement of the Civil Liability 
Bill aimed at reducing the cost of 
soft tissue injury claims

•  The vote to leave the EU has 
continued to bring a level of 
uncertainty over regulation, in 
particular on Solvency II

Our response

•  We continue to keep abreast of 
regulatory changes and engage 
continuously with regulators

Over

85%

of all new cars are already  
classed as connected in the first 
half of 20174

93%

of customers believe that claims 
efficiency and trustworthiness  
are important5

It is estimated that soft tissue injury 
reform could cut

£1.2bn

per year from insurance costs6

Notes:
1. Accenture
2. Association of British Insurers
3. Business statistics, December 2017 – UK Government

4. PwC
5. Morgan Stanley
6. Ministry of Justice

13

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsOur strategy

Growth ambition over the  
longer term

We have shown ourselves to be a business that can deliver great things for our 
customers through our brands and at the same time deliver excellent returns for our 
shareholders. As we embrace the future we will do so with our consistent strategy 
which targets sustainable growth. As a forward-looking and proactive insurer we 
are well-positioned to keep pace with technological change and the opportunities 
it creates for us to grow the business and continue our history of disrupting the 
insurance market.

Our mission

Our strategic pillars

Make  
insurance much  
easier and better  
value for our 
customers

Great  
retailer

Smart &  
efficient 
manufacturer

Lead &  
disrupt  
the  
market

Our key enablers

Data & technology

Culture & capability

Capital & risk management

Long-term  
ambition:

Sustainable  
growth  
and at least

15% RoTE

14

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Great  
retailer

Compelling brands, propositions and 
customer experience to meet diverse 
and long-term customer needs

We aim to make it easy for our customers to access our 
products and services at every stage of their journey. 
This includes increasing online policy servicing options for our 
customers including claims, enhancing the customer experience 
from purchase through to claims and evolving telephone sales 
and servicing by investing in next-generation customer systems. 

We focus on training our contact centre employees to 
understand and better respond to our customer needs. 
We also invest in our brands, which are a key differentiator 
in a competitive environment.

Customer satisfaction is critical to the success of our business 
and our brand. As such we link our customer satisfaction scores 
to our executive remuneration through the Annual Incentive  
Plan (“AIP”).

Our response
• The investment in our brands and propositions continues to 
deliver benefits, with the Direct Line brand in-force policy 
count passing four million customers this year

• We launched two headline propositions in Direct Line with 
Onward Travel in Motor that promises to keep customers 
moving after an accident, by arranging and paying for a 
taxi to continue their journey. We are the only insurer who 
offers this end-to-end service and since launch, our customers 
have travelled over 46,000 miles in taxis organised by 
Direct Line

• In Direct Line Home, we launched our Alternative 

Accommodation proposition, providing hotels for customers 
within one hour, following incidents which left their homes 
uninhabitable

• We are planning to continue to “supercharge” Churchill with 
new propositions, such as “Drive On” launched this year, 
assisting customers to replace cars if theirs is written off
• We continue to grow in Commercial through our business 
brands NIG and Direct Line for Business. Direct Line for 
Business continued to grow throughout the year in all product 
areas. In particular, we’ve expanded our business to offer 
better value, personalised insurance products to different 
types of small businesses

• We are backing Green Flag to disrupt the rescue business 
through our smart, connected network and embracing our 
challenger status. To support this ambition, this year 
we recruited a new Managing Director for Rescue 
and launched a fresh advertising campaign, with 
further investment in Green Flag planned in 2018

• Frontline colleagues continue to have a high focus on 

delivering great customer experience with 85% of customers 
surveyed (1 million + responses) in 2017 rating our people’s 
performance as 9 or 10 out of 10

• Our customer satisfaction scores for the Direct Line brand 

have seen an 8% improvement from last year, with Churchill 
seeing a 5% improvement over the same period

Find out how this responds to  
market drivers on pages 12 and 13

Putting customers first

We have revitalised our Green 
Flag brand. We are the industry 
challengers providing a smarter 
breakdown service. By leveraging 
a nationwide network, instead of 
maintaining an expensive branded 
fleet, it is our customers who reap 
the rewards.

47mins

average response time

15

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsOur strategy continued

Smart & efficient 
manufacturer

Lead & disrupt 
the market

Efficiency and flexibility to deliver  
better claims and customer service at 
lower cost

We seek to maximise existing growth 
opportunities while creating and driving 
future areas of value

We aim to remain a leading competitor in our chosen sectors 
by providing quality propositions and value for money. Where 
there are opportunities, we will look to launch new and exciting 
products and services with the aim of putting us at the forefront 
of disruptive changes.

Our response
• When Direct Line was first launched, we disrupted a 

broker-led personal lines market – now we are looking to  
do the same for the Commercial small and micro business 
segment. This year, under the Direct Line for Business brand, 
we successfully launched the first two of our new, fully 
personalised insurance products for the Hair & Beauty  
and the Bed & Breakfast trades. Products can be tailored  
by the customer, allowing them to create a policy that’s just 
right for them and only paying for what they need. Next year 
we will continue our expansion with the launch of further 
personalised insurance products for different types of business

• We’ve continued to make good progress on developing 
alternative pricing approaches using machine learning 
capabilities. These are intended to help us increase our 
competitiveness at good loss ratios

We aim to improve efficiency and effectiveness across the 
organisation. To do this we continue to deliver transformation 
initiatives, while also investing in capabilities to enhance the 
quality and effectiveness of our claims operations.

Customer satisfaction with and the quality of our claims process 
are a crucial part of our brand and help differentiate us from 
our competitors. As such we link our senior executives’ 
remuneration to customer satisfaction through the AIP.

Our response
• This year we centralised procurement and supply chain 

management into a single strategic function to enable us to 
be more proactive in driving performance and value from our 
supply chain. This helped us lower the total cost of hire car 
provision, escape of water repairs and our IT infrastructure costs
• We have implemented robotics process automation as one 
of our initiatives aimed at reducing our expense ratio. We 
now have 80 robots managing over 30 processes of varying 
complexity, with over 600,000 transactions completed this 
year. Next year we plan to expand our robotics programme 
which currently has the infrastructure to support an additional 
170 robots

• We have also invested in our fraud analytics capabilities, 
moving some of our data and analytics to an agile, cloud-
based infrastructure, enabling real time fraud identification 
and management, as well as the use of wider datasets
• We continued to expand our accident repair network,  

with the addition of a new garage, bringing the total to  
19 across the country. These have enabled us to control 
indemnity expenditure better while delivering an improved 
customer experience. To demonstrate our confidence in the 
service our repair network delivers, we’ve rebranded our 
repair network as DLG Auto Services

• We continue to monitor and control our costs carefully  

as part of the day-to-day running of the business, to help 
enable our expense ratio to reduce as the business grows

• We have extended our distribution reach into the 

strategically important motor manufacturer space: our 
partnership with PSA Finance UK (part of Groupe PSA, 
owners of the Peugeot and Citroën brands) and our 
introducer arrangement with Tesla, positions the Group  
as one of the leading motor partnership insurers in the UK 

16

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

• We continue to build on our industry-leading position  

in understanding the impact of in-car technology on our 
industry. In 2017, we joined the StreetWise project, with the 
UK Government and Artificial Intelligence developers, which 
aims to use artificial intelligence to put autonomous vehicles 
on Britain’s roads by 2019. Our Shotgun app was launched 
with the aim of saving lives and making Britain safer. The 
app, aimed at under-25s, uses telematics and gamification 
to reward safer drivers

• This year also saw the launch of our car maintenance  

service proposition for Green Flag, giving our customers 
access to a network of garages at discounted rates through 
our partner Roadserve

• In Home, we took an equity stake in Canopy, a rental 
market disruptor offering an alternative to costly security 
deposits that are hindering ‘Generation Rent’

Direct Line for Business
In 2017 we launched a technology platform  
that enables small business customers to tailor 
policies to their requirements. First launched 
through Hair and Beauty insurance, this “pick 
and mix” approach delivers more personalised 
insurance, and we are rolling it out across other 
commercial lines.

Data & 
technology

Harness the power of technology and 
the scale of our data

We aim to harness the power of technology to make things 
easier for our customers and our people. By implementing 
integrated systems that are flexible and efficient, over time  
we aim to reduce our expense ratio while improving customer 
interactions such as self-service. We also enjoy a wealth of 
data from being a major insurer with a large number of 
policies, which we can use to make our business better for  
our customers.

Our response
• We continued to invest in our data science capability with 
the appointment of a new Chief Data Officer and are 
focussing on improving our data architecture and driving 
further value from the data we hold

• We’ve developed a custom-built digital platform to securely 
interface with our partners, including RBS, NatWest and 
other third parties, allowing us to provide a seamless 
customer journey

• We are planning to expand our digital platform to connect 
with more datasets, enabling us to improve our customer 
experience and improve the quote and buy journey
• We continue to deliver our ambitious IT transformation 
programme by improving our digital offering for our 
customers through self-service options and enhancing the 
customer experience

• In 2017 a new Direct Line brand initiative – Fleetlights 

partnered with the Caister Volunteer Lifeboat Service, making 
them the first search and rescue team in the world to use our 
high-performance, pioneering semi-autonomous drone 
technology to save lives at sea. We also launched Smarter 
Crossings – the world’s first responsive road – using light-
emitting diodes that can react to the traffic, the people around 
it and the time of day, helping to keep road users safe

Driverless cars
We positively embrace technology and welcome 
developments in automated driving. Driverless technology 
will impact all road users and bring new insurable risks  
to the market. As the UK’s largest motor insurer, we play 
a crucial role in this innovation and are backing projects 
that aim to bring this technology safely to the market. 
By embracing these technologies early on, we will be able 
to deliver the motor insurance our customers truly need.

17

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements“This course 
was unlike 
any leadership 
course I have 
ever been 
on, with a 
fresh, different 
approach.”
Sheila Brudenell, 
Counter-Fraud 
Operations, Bromley

Our strategy continued

Culture & 
capability

Build on our people’s potential

We believe investing in strong development and employee 
engagement leads to better business performance and a better 
customer experience. We continue to invest to ensure our 
people are highly engaged, through targeted interventions  
at all levels of the organisation. As such we have diversity, 
engagement and succession targets in the AIP, an important 
component of our senior executives’ remuneration.

Our response
•  Our employee engagement has remained high, improving 
on last year’s already strong result in our engagement 
survey. We look to retain the strong levels of employee 
engagement through a combination of local team action 
planning and top-down activity

•  We’re improving the quality of career conversations by 
implementing simplified performance and development 
processes and increasing our people managers’ ownership 
of performance conversations and outturns

•  In support of this, over 600 of our people managers have 
attended our Engage programme, a three-day residential 
course, helping them develop deeper and more authentic 
relationships with their teams and colleagues

•  Our focus on open and honest conversations led to us 

speaking to over 650 of our people managers about mental 
health at our November 2017 leadership conference, 
initiating a dialogue on this important subject and 
progressing our value of “bring all of yourself to work”

•  We are also focussed on investing in our future at all levels 

of the organisation. We made a series of appointments and 
promotions to the Strategic Leadership Team with the dual 
purpose of capability and succession planning

•  Early talent continues to be a significant focus for us with the 
second year of our Graduate and Apprentice Schemes – 
bringing the number of graduates in the business to over 
100, and apprentices to over 200. The graduate scheme 
gives a broad understanding of our business to our 
graduates in preparation for their advancement towards 
leadership roles

•  We are also progressing a broad diversity and inclusion 

agenda through a range of activities, including signing the 
Women in Finance Charter and sponsoring the Dive-In 
Festival for Diversity & Inclusion in insurance

•  We will continue to embed diversity and inclusion in our 

culture and talent processes, enabling our staff to “bring all 
of themselves to work” and continuing the good progress 
made on gender mix at senior levels

18

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Capital & risk 
management

Strong foundation of capital and risk 
management

Our approach to capital and risk management is to maintain 
an appropriate level of capital and solvency in line with the  
risk appetite agreed by the Board to support our business, 
while aiming to grow dividends in line with our overall  
business growth.

Our response
•  We rebased our dividends upwards to reflect the Group’s 

confidence in our future earnings potential and the progress 
made since our IPO five years ago. We aim to grow the 
dividend in line with business growth

•  We also announced refreshed medium-term targets in our 
half-year results, including targeting around the middle of  
our 140% to 180% solvency capital ratio range

•  We proposed a major Solvency II model change, which 
was subsequently accepted by the Prudential Regulation 
Authority (“PRA”)

•  We restructured our debt through the issue of Tier 1 notes 

and the buy-back of older, more costly debt. As a result we 
have been able to reduce our interest payments, increase our 
flexibility and spread the maturity dates of the debt we hold

•  We continued to work on embedding risk management 
across our organisation and this year we launched two 
internal campaigns to support this

•  We also continue to monitor our external environment for 

risk and look to put mitigating actions in place as required. 
This year we performed an ad hoc Own Risk & Solvency 
Assessment (“ORSA”) in response to the change in risk profile 
as a result of the decrease in the Ogden discount rate

•  We recognise the strategic value and competitive 

advantage that strong risk management can provide and 
continue to work to drive ownership of risk management 
across the Group

•  We purchase reinsurance to reduce volatility of earnings, 
facilitate effective capital management and transfer risk  
that is not within the Group’s risk appetite. This includes 
purchasing reinsurance to protect against large claims for 
catastrophe, property risk and motor claims. This year, we 
placed a major proportion of our catastrophe programme 
on a fixed price for three years. 

19

“The high-
energy, 
interactive 
delivery 
encouraged me 
to take some 
valuable time to 
look at my world 
differently.”
Elizabeth Fairburn,  
Claims Response, Leeds

Engaging our people
We are committed to investing in our people. 
Our newly launched “Engage” programme is 
designed to energise our managers and build a 
working environment to be proud of. The aim is 
to equip managers with the tools and techniques 
to build high-performing teams, and together 
deliver outstanding performance.

640

people managers participated in  
Engage training in 2017

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsOur key performance indicators

Delivering strong performance

These key performance indicators assess our performance against our strategy.

Read more about our rewards for performance on page 74. For definitions, see the glossary on pages 174 to 176

Return on tangible equity1
(%)

Dividend per share
(pence)

Basic earnings per share 
(pence)

Combined operating ratio 
(%)

7
.
1
2

5
.
8
1

2
.
4
1

Target

At least 15%

5
7.
2

8
.
8

8
.
3
1

0
.
5
1

4
.
0
2

0
.
0
1

6
.
4
1

8
.
1
3

9
7.
2

4
.
0
2

7
7.
9

0
.
4
9

8
.
1
9

15y

16y

17y

15y

16y

17y

15y

16y

17y

15y

16y

17y

21.7%

35.4p

31.8p

91.8%

Definition

The return generated on the capital  
that shareholders have in the business. 
This is calculated by dividing adjusted 
earnings by average tangible equity.

The amount of cash paid to 
shareholders from the Group’s profit.

This is calculated by dividing the 
earnings attributable to shareholders 
by the weighted average number of 
Ordinary Shares in issue.

Aim

We aim to achieve at least a 15% 
RoTE.

Performance

  We have a progressive dividend policy 
and aim to grow regular dividend in 
line with business growth. Additionally, 
we look to return surplus capital to 
shareholders when appropriate.

  We have not set a target.  

However, growing earnings per  
share is considered an indicator  
of a healthy business.

  A measure of financial year 

underwriting profitability. It is the sum 
of the net claims, commissions and 
expenses divided by net earned 
premium. This excludes instalment and 
other operating income, and investment 
return. A combined operating ratio 
(“COR”) of less than 100% indicates 
profitable underwriting.

  We aim to make an underwriting profit. 
For 2018, we expect to achieve a 
COR in the range of 93% to 95% for 
Ongoing operations, assuming a 
normal level of claims from major 
weather events and no further change  
to the Ogden discount rate.

See Finance review page 38

  See Finance review page 39

  See Finance review page 38

  See Finance review page 36

Link to Directors’ 
remuneration

We base the Long-Term Incentive Plan 
(“LTIP”) awards partly on RoTE over a 
three-year performance period.

  We base LTIP awards partly on relative 

TSR performance, which includes 
dividends. Directors also receive 
dividends on their beneficial 
shareholdings and accrue these on 
unvested LTIP awards.

Note:
1. See glossary on pages 174 to 176 and APM in appendix A from page 177.

20

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

This is a broad measure of earnings 
and reflects the results of the Group after 
tax. We base part of the AIP awards on 
profit before tax and earnings per share 
is closely linked to this.

  We base part of the AIP awards  

on profit before tax. COR is closely 
linked to this.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Expense and 
Commission ratios1 (%)

Solvency capital ratio2 (%)

Net promoter score3
Direct Line brand (points)

Customer complaints4
Principal underwriter5 (%)

0
.
3
7
1

0
.
5
6
1

0
.
2
6
1

0
.
4
4
1

1
.
9
2
1

3
.
8
1
1

7
2
.
1

9
8
.
80
7
.
0

5
.
1
1

3
.
5
2

1
.
9

3
.
5
2

9
.
0
1

6
.
3
2

o

i
t

a
r

n
o
i
s
s
i
m
m
o
C

o

i
t

a
r

e
s
n
e
p
x
E

15y

16y

17y

16y

17H1

17y

15y

16y

17y

15y

16y

17y

Expense ratio: 25.3%
Commission ratio: 9.1%

Definition

162.0%

144.0pts

0.78%

A measure of the cost of doing business, 
including paying our people, marketing 
expenses, and spending on infrastructure 
and IT. This includes the costs we incur 
handling claims and any commissions 
we pay to brokers or partners.

  A risk-based measure expressing the 
level of capital resources held as a 
percentage of the level of capital that  
is required under Solvency II. 

  Net Promoter Score (“NPS”) is an  

index that measures the willingness of 
customers to recommend products or 
services to others. It is used to gauge 
customers’ overall experience with a 
product or service, and customers’ 
loyalty to a brand.

The number of complaints we received 
during the year as a proportion of the 
average number of in-force policies.

Aim

We aim to reduce our expense  
ratio during 2018, absorbing our 
investment in future capability.  
We also aim to deliver a lower 
commission ratio in 2018, normalised 
for major weather events.

Performance

  We target a solvency capital ratio  
in the range of 140% to 180%.

  We aim to improve this to achieve 

strong levels of customer loyalty and 
retention rates.

This measure indicates the level  
of customer service we provide.  
We aim to improve this over time.

See Finance review page 37

  See Finance review page 42

  Customer claims experience 

programmes and improved propositions 
have contributed to an increase in our 
overall brand score.

  While the proportion of complaints 
received improved on 2016 we 
recognise we have more to do to 
reduce these.

Link to Directors’ 
remuneration

Costs are considered and form part of 
the gateway measures6 for the AIP 
awards.

  Risk management within risk appetite, 

which includes an assessment of capital 
strength, and acts as a gateway for the 
AIP awards and underpin for LTIP awards.

The AIP awards include a weighting to 
a balance of customer metrics, 
including NPS.

The AIP awards include a weighting to 
a balance of customer metrics, including 
complaints.

Notes:
1. See glossary on pages 174 to 176 and Appendix A - APM from page 177.
2. Estimates based on the Group’s Solvency II partial internal model.
3. On an aggregated 12-months rolling basis, with 2013 rebased to 100.
4. FCA complaints reporting requirements have changed for periods after 29 June 2016. Before 29 June 2016, only complaints resolved after 2 business days were 

classed as FCA reportable. From July 2016 all complaints resolved are classed as FCA reportable.

5. For the Group’s principal underwriter, U K Insurance Limited.
6. See page 91 of Directors’ Remuneration Report for explanation of gateway measures.

21

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Risk management

Managing our risks

We need to have a strong understanding of the nature and extent of the risks 
involved in pursuing the Group strategy; and, to enable our strategy’s success, 
we must manage risk effectively and efficiently.

Managing risk in line with our strategy
Management, with oversight from the Board, is responsible for 
developing our strategy. Our strategic planning process aims  
to ensure we have developed clear objectives and targets,  
and identified the actions needed to deliver them, including  
the management of risk. The delivery of a strategic plan will,  
by its very nature, result in risks and therefore understanding 
and managing those risks appropriately is a key aspect of the 
strategic planning process. The Group’s risk strategy is aligned 
with the Group strategy and supports business decision-making 
through the proactive identification, assessment and 
management of risks. The Group’s risk strategy is consistent 
with our overall long-term ambition of sustainable growth  
and at least a 15% RoTE delivered while remaining within  
our risk appetite.

Our risk governance framework
The Board sets and monitors adherence to the risk strategy,  
risk appetite, and risk framework. The Board approves our 
strategy, risk appetite and policies, and the Board Risk 
Committee (“BRC”) approves the Enterprise Risk Management 
Strategy and Framework (“ERMF”). The Board has established 
a risk management model that separates responsibilities into 
‘Three Lines of Defence’.

Our First Line of Defence is management who are responsible 
for owning and managing risks to achieve our business 
objectives on a day-to-day basis. The Second Line of Defence 
is the Risk function and is responsible for the design and 
implementation of the ERMF, and for providing proportionate 
oversight of and challenge to the business’s management of 
risks, events and management actions. Group Audit is the  
Third Line of Defence, providing an independent and objective 
view of the adequacy and effectiveness of the Group’s risk 
management, governance and internal control framework.

The Group’s governance structure is set out in more detail  
in the corporate governance section.

Risk appetite
Our risk appetite statements define the risks we are prepared  
to accept to achieve our business objectives. The processes  
for setting risk appetite; particularly the cascade, assessment, 
mitigation and reporting of risk exposures against risk appetite; 
are documented in the Group’s policies and underlying 
minimum standards. To monitor whether the business remains 
within risk appetite, we use key risk indicators (“KRIs”).

We derive the KRIs from the risk appetite statements which  
are used to drive and monitor risk-aware decision-making.

These KRIs are qualitative and quantitative, and forward and 
backward-looking. We review our risk appetite statements and 
KRIs annually.

Our risk objectives and appetite

Risk objective

Risk appetite statement

Overarching risk objective

The Group recognises that its long-term sustainability depends on having sufficient 
economic capital to meet its liabilities as they fall due, thus protecting its reputation 
and the integrity of its relationship with policyholders and other stakeholders.

1.  Maintain capital adequacy

As part of this, the Group’s appetite is for general insurance risk, focusing on personal  
lines retail and SME insurance in the UK. The Group has appetite for non-insurance risks, 
as appropriate, to enable and assist it to undertake its primary activity of insurance.

The Group seeks to hold own funds in the range of 140% to 180% of the internal model 
solvency capital requirement. The Group also seeks to maintain sufficient economic capital 
consistent with its strategic aim of maintaining a credit rating in the ‘A’ range.

2.   Stable and efficient access 
to funding and liquidity

The Group aims to meet planned and unexpected cash outflow requirements,  
including those requirements that arise following a 1-in-200 years insurance, market  
or credit risk event.

3.  Maintain stakeholder confidence The Group has no appetite for material risks resulting in reputational damage, regulatory 

or legal censure, poor customer outcomes, fines or prosecutions, and other types of 
non-budgeted operational risk losses associated with Group conduct and activities. 
The Group will maintain a robust and proportionate internal control environment.

22

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Viability statement
In accordance with provision C.2.2 of the UK Corporate 
Governance Code, the Directors have assessed the prospects 
of the Group for a period longer than the 12 months required 
by the going concern statement.

The Strategic report, on pages 1 to 43, sets out the Group’s 
financial performance, business environment, outlook and 
financial management strategies. It covers how the Group 
measures its regulatory and economic capital needs, and 
deploys capital. You can find discussion about the Group’s 
principal risks and risk management in this section. Note 3 to 
the consolidated financial statements starts on page 127 and 
sets out financial disclosures relating to the Group’s principal 
risks. This covers insurance, market and credit risk; and the 
Group’s approach to monitoring, managing and mitigating 
exposures to these risks.

Every year, the Board considers a five-year strategic plan  
and an Own Risk and Solvency Assessment (“ORSA”) for the 
Group. The plan makes certain assumptions in respect of the 
competitive markets in which the Group operates, and the 
delivery and implementation of the new customer systems. 
Appropriate aspects of the strategic plan are stress-tested  
to understand and help set capital and other requirements.

When reviewing the strategic plan, the Board considered  
the Group’s prospects over the five-year period that the plan 
covered and the conclusions of the ORSA, based on the 
Group’s anticipated activities as set out in the strategic plan. 
This review included reviews of solvency, liquidity, assessment 
of principal risks, and risk management over a three year 
period, with a further two years of indicative planning. The 
one-year planning period has greater certainty, so it was used 
to set detailed budgets across the Group. Outcomes for the 
four-year period are less certain. However, the plan provides  
a robust planning tool for strategic decisions. The Board 
recognises that, in a strategic plan, uncertainty increases over 
time and, therefore, future outcomes cannot be guaranteed or 
accurately predicted.

Considering the Group’s current capital and trading position, 
its principal risks, and the remaining four years of the strategic 
plan, the Board has a reasonable expectation that the 
Company and the Group can continue in operation, and 
provide the appropriate degree of protection to those who are, 
or may become, policyholders or claimants in the period to  
31 December 2021.

Our Enterprise Risk Management Strategy  
and Framework
This section sets out, at a high level, our approach to setting 
risk strategy and the ERMF for managing risks. It documents the 
high-level principles and practices to achieve appropriate risk 
management standards and demonstrates the inter-relationships 
between components of the ERMF – see diagram.

The ERMF enables us to manage the business with the 
necessary understanding of our risks and controls, as well 
as having appropriate oversight to manage risks proactively. 
The ERMF is aligned to the Three Lines of Defence model, and 
provides a comprehensive approach for managing our risks. 
Our Policy Framework is a central part of the ERMF, and 
includes policies and minimum standards which provide the 
context and risk appetite boundaries within which the business 
conducts its activities.

Our risk culture
Our risk culture underpins our business and decision-making, 
and helps us embed a robust approach to managing risk. 
Our risk culture is demonstrated in the understanding and 
business-wide use of the risk management systems and 
processes and through risk-aware decision-making. The Board 
is committed to promoting a culture of high standards 
of corporate governance, business integrity, ethics and 
professionalism in all our activities. An annual assessment of  
risk behaviours and attitudes is undertaken jointly by the Risk 
function and Group Audit and considers a range of factors 
influencing risk culture.

Group strategy

Risk appetite

Policy framework

Principal risks

Risk management

Identify

Assess

Manage

Monitor

Report

Reporting & 
monitoring

Risk  
profile

23

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsRisk management continued

Principal risks and uncertainties
We assess robustly the principal risks facing us. Principal risks are defined as having a residual risk impact of £40 million 
or more on a 1-in-200 years basis, taking into account customer, financial and reputational impacts. There have been movements 
in our risk profile during 2017 primarily driven by the Ogden discount rate change and enhanced technology controls. 
There have been no material breaches of risk appetite.

Principal risks

Insurance risk

•  Underwriting risk

•  Reserve risk

•  Distribution risk

•  Pricing risk

•  Reinsurance risk

The risk of loss due to fluctuations in the 
timings, amount, frequency and severity 
of an insured event relative to the 
expectations at the time of underwriting. 
See pages 127 to 129.

Market risk

•  Spread risk

•  Interest rate risk

•  Property risk

The risk of loss resulting from fluctuations 
in the level and volatility of market prices 
of assets, liabilities and financial 
instruments. See pages 129 to 131.

Executive owner

Management and mitigation examples

Chief Financial Officer, 
Managing Directors  
of Personal Lines  
and Commercial

•  We estimate technical reserves using various actuarial and 
statistical techniques. Management’s best estimate of total 
reserves is set at not less than the actuarial best estimate

•  Third party experts review the majority of our reserves

•  Underwriting guidelines are set for all transacted business,  

and pricing refined by analysing comprehensive data

•  Catastrophe and motor excess of loss reinsurance limits  

our exposure to events and large losses

•  We invest in enhanced external data to analyse and 

mitigate exposures

•  We set our reserves using the latest data and trends.  

In particular, the decision to reduce the Ogden discount 
rate has been reflected in the estimate of reserves

Chief Financial Officer

•  We ensure compliance with an investment strategy 

approved by the Board

•  We carefully diversify asset classes

•  We set limits on exposure to individual asset classes and  

the amount of illiquid investments

•  We tightly control individual credit exposures

•  We use risk-reduction techniques, such as hedging foreign 
currency exposures with forward contracts, and hedging 
exposure to US interest rates with swap contracts

Credit risk

•  Concentration risk

•  Counterparty default risk

The risk of loss resulting from fluctuations 
in the credit standing of issuers of 
securities, counterparties and any 
debtors to which we are exposed.  
See pages 131 to 135.

Operational risk

•  Information security risk

•  IT and business continuity risk

•  Outsourcing risk

•  Financial reporting risk

•  Model risk

•  Partnership contractual obligations risk

•  Strategic change delivery risk

•  Technology and infrastructure risk

The risk of loss due to inadequate  
or failed internal processes, people, 
systems, or from external events.  
See page 136.

Chief Financial Officer

•  Credit limits are set for each counterparty and we actively 

monitor credit exposures

•  We only purchase reinsurance from reinsurers with at least 
an A– rating. For liabilities with a relatively long period  
of time to settlement, this rating will be at least A+

•  We have well-defined criteria to determine which 

customers are offered and granted credit

Specific members  
of the Executive

•  We monitor operational risk activity in line with a  

Board-approved operational risk appetite

•  We have appropriate operational processes and systems, 

including detection systems for fraudulent claims

•  We are continuing to work to improve performance of our  
IT systems while focussing on developing future systems 
capability. With significant change underway, we are 
continuing to monitor risks associated with our IT systems’ 
stability, cyber security, and the internal control 
environment

•  Our risk management framework is designed to enable us 
to capture risk information in a robust and consistent way

•  We monitor how risks are managed in the performance 

of outsourced and offshored activities

24

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Principal risks

Regulatory and  
conduct risk

•  Compliance risk

•  Conduct risk

The risks arising out of changes to laws, 
regulatory rules, policy or interpretation, 
or to supervisory expectations or 
approach, that have an adverse 
operational and financial impact as a 
result of reputational damage, regulatory 
or legal censure, fines or prosecutions, 
and any other type of non-budgeted 
operational risk losses, associated with 
the Group’s conduct and activities.

Executive owner

Management and mitigation examples

Chief Risk Officer 
and Managing Director, 
Personal Lines

•  We maintain a constructive and open relationship with  

our regulators

•  We use specific risk management tools and resources to 

help manage our exposure to regulatory risk

•  We have a strong culture of delivering on our commitments 

to our customers

•  Our conduct risk management framework is designed  
to deliver fair outcomes to customers and minimise our  
risk exposure

•  We carry out planned risk-based monitoring of customer 
processes as well as more targeted thematic reviews 
which consider strategic or regulatory projects

Strategic risk

Chief Executive Officer

•  We agree, monitor and manage performance against  

•  Strategy implementation risk

•  Strategy formulation risk

The risk of direct or indirect adverse 
impact on the earnings, capital, or  
value of our business, resulting from  
the strategies not being optimally 
chosen, implemented or adapted  
to changing conditions.

the Board-approved plan and targets

•  The Boards lead an annual strategy and five-year planning 

process which considers our performance, competitor 
positioning and strategic opportunities

•  We identify and manage emerging risks using established 

governance processes and forums

Emerging risks
Our definition of emerging risks is new or developing risks 
which are often difficult to quantify; they are also highly 
uncertain and are external to the Group. Emerging risks  
are identified by management and are recorded within an 
Emerging Risk Register. We report these to the BRC for  
review and challenge. Our emerging risks processes aim to:

•  identify emerging risks on a timely basis;

•  manage emerging risks proactively;

•  mitigate the impact of emerging risks which could affect  

the delivery of the strategic plan; and

•  reduce the uncertainty and volatility of our business’ results.

We consider our main emerging risks to be:

Technological change in driving habits reduces 
consumer need for motor insurance

New car technologies, such as crash-prevention technologies 
and driverless cars, could significantly affect the size and 
nature of the insurance market, and the role of insurers.

In addition to our partnership with the Government on 
automated driving systems, the Group continues to build strong 
collaborative relationships, including with key manufacturers 
of driverless cars.

Changes to traditional insurance business models

New market entrants and changes in consumer expectations 
could result in significant changes to the structure of the general 
insurance market, and require us to update our business model. 
Our strategy, aligned to our mission to make insurance much 
easier and better value for our customers, is positioned to take 
advantage of changes in technology and customer behaviours, 
and building our partnership capabilities.

UK economy

The UK could enter a prolonged period of reduced growth due 
to the exit from the EU, potentially reducing insurance sales and 
the value of our investment portfolio. Whilst our operations are 
based mainly in the UK, we continue to monitor implications 
surrounding Brexit negotiations, and their uncertain outcomes, 
including: changes to the value of sterling which impact claims 
and non-claims supplier costs; inflation; recruitment and 
retention of people; potential changes to direct and indirect 
tax; and the regulatory impact on our capital position.

Climate change

Climate change could increase the frequency of severe 
weather events in the UK, and in particular, flooding claims 
costs. We continue to monitor changes in claims experience 
and consider weather trends as part of our pricing and 
underwriting approach.

25

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsCorporate social responsibility

Protecting Britain’s young drivers
As Britain’s leading car insurer, our Corporate Social Responsibility strategy 
is focussed on road safety. In particular, we are using our insight and expertise 
to make a measurable difference to young drivers in the UK.

Approach
Our approach to Corporate Social Responsibility (“CSR”)  
helps us put society’s interests at the heart of our business.

We partner with leading CSR organisations to ensure that we 
understand, prioritise, and respond to the sometimes competing 
needs of our different stakeholders across society.

Road safety

We believe we can use our expertise and experience to  
help reduce the number of deaths and life-changing injuries  
on Britain’s roads.

Safer young drivers

We manage our approach through a CSR Advisory Group that 
comprises senior managers from across the business supported 
by our CSR team and backed by executive ownership. The 
CSR Committee oversees our approach.

We have set an ambitious long-term aim of helping to cut 
deaths of young drivers in their first 1,000 miles of driving  
to zero. We will, of course, need to work with many other 
stakeholders to achieve this goal.

You can find more details of our approach on the Group’s 
website at www.directlinegroup.com, including our CSR 
Charter, policy framework, performance against last year’s 
targets and targets for 2018.

To find out more about our CSR Committee, 
see page 68

Shotgun

With over

20,000

downloads, our Shotgun  
app is helping raise 
awareness of safer driving 
among 17 to 25-year olds

26

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

17 to 19-year olds are involved in 9% of all fatal and serious 
crashes, despite representing just 1.5% of all drivers. It’s less 
well-known that, young drivers are more dangerous in their  
first 1,000 miles of driving after passing their test, before then 
improving. This is because young drivers are often over 
confident straight after passing their test. In addition, they are 
less experienced at spotting dangers or hazards on the road 
and often take more risks.

Our own claims experience confirms this, as we see that 
around one in five young drivers crash in the first year. 

To help improve young people’s driving behaviour, we 
identified three key insights that needed to be true if we wanted 
to help. The first was that we needed to be in the car with 
them, the next that we needed to provide feedback for 
improvement and finally that we needed to make the learning 
experience rewarding, fun and competitive. 

We designed a free app, which tracks a person’s driving. 
Once drivers have downloaded Shotgun to their phones,  
we monitor their driving for 1,000 miles, with each individual 
journey receiving tailored feedback. For example: “That was  
a bumpy ride! Accelerate gradually and be less heavy on the 
pedals. Let’s turn this around.”

To keep drivers engaged, we have put in place attractive 
rewards and created a leader board to allow people to see 
how their driving measures up against other drivers on the app. 
These leader boards can be personalised to allow people to 
compete with their friends.

There are six levels of reward. Drivers begin on level one, 
which enables them to get rewards like a free Amazon 
voucher. As their driving improves, taking on board their 
feedback they can progress through all levels and choose 
rewards from other leading brands. Level six rewards are 
higher value and experience-based, such as a free helicopter 
ride. The rewards are meaningful and help drive engagement 
with the app.

Brake

We maintained our partnership with road safety charity,  
Brake, and agreed a new three year programme to produce  
a series of topical survey reports on driver behaviour and 
attitudes. The reports include speed, in-vehicle distractions, 
advanced driver assistance systems and tiredness. Brake uses 
this research for its wider campaigning, education, community 
and professional engagement activities to raise awareness of 
road safety issues. We also share the results with the media 
and policymakers. At the beginning of the year we sponsored 
Brake’s Parliamentarian of the Year Awards, which recognise 
Members of Parliament who have campaigned on road 
safety issues.

Marketing this product was not easy: we needed to grab the 
attention of young drivers who typically aren’t that engaged 
with the subject of road safety. To do this, we concentrated  
our efforts on social media, generating awareness with some 
edgy viral content. This has worked well, helping us to raise 
awareness of our app with over a million 17 to 25-year olds 
and we have so far achieved over 20,000 downloads.  
We also made sure that a wider audience could find out about 
how Direct Line is taking a broader role in society and tackling 
meaningful issues. There was a wealth of PR-generated media 
coverage that spread the word to parents of young drivers and 
other opinion formers.

We are really proud to say that the app is already helping  
to make a real difference by improving road safety for young 
drivers. Our analysis of drivers using the app so far shows that 
for key areas such as speeding and braking, there has been  
a great improvement. Early indicators are that around one in 
three drivers have improved their smoothness, which means less 
hard breaking or tailgating is happening and one in four have 
improved their safe driving skills by reducing their speed. We 
know that these metrics have a high degree of correlation to 
overall safety and accident statistics, and so we are confident 
that Shotgun has already helped save people from death or 
serious injury. 

Road safety partners

During 2017, we worked with various partners to highlight  
a range of road safety issues.

PACTS

In December, we launched our fourth Road Safety Dashboard 
with the Parliamentary Advisory Council for Transport Safety 
(“PACTS”). This pioneering tool uses Department for Transport 
statistics to produce an index that ranks the road safety record 
of individual parliamentary constituencies. MPs tell us they find 
the tool valuable. We also sponsored the PACTS Annual 
Westminster Transport Safety Lecture in the House of Commons 
where policymakers and campaigners come together to share 
ideas and best practice.

Department for Transport

We continue to engage with the Department for Transport on 
various topics, including telematics technology, driverless cars 
and road safety policy, providing written evidence to assist 
legislative proposals such as on the Department’s Automated 
and Electric Vehicles Bill.

27

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsCorporate social responsibility continued

Our people

Our people strategy supports our business strategy, ensuring 
we have capable, skilled and engaged people who can  
help make buying insurance much easier and better value for 
our customers.

We continue to focus on building pride in the Direct Line 
Group, encouraging and celebrating the quality and diversity 
of our workforce. Various volunteer groups, such as our 
Employee Representative Bodies and Local Co-ordination 
Teams, increase our employees’ voice within the organisation.

We gauge employee engagement through our Employee 
Opinion Survey. In 2017 we again significantly improved our 
engagement score from 73% in 2016 to 78%. The percentage 
of our employees who are proud to work for the Group also 
increased from 87% in 2016 to 91%, while 85% tell others 
that the Group is a great place to work (81% in 2016).

Diversity, inclusion and human rights

We continue to work towards an environment based on 
meritocracy and inclusion, creating a work place where we 
celebrate differences and we value our people for always 
being themselves.

Our diversity and inclusion practices are in line with the 
Universal Declaration of Human Rights. Our Ethical Code  
for Suppliers requires that all our suppliers adhere to the core 
International Labour Organization standards. We support the 
aims of the Modern Slavery Act 2015 and are committed to 
ensuring that modern slavery is not present in our supply chain. 
In accordance with the Act, we publish an annual statement  
on slavery and human trafficking on the Group website at 
www.directlinegroup.com.

In 2016, the Group signed up to the Women in Finance 
Charter. The Charter is a commitment by HM Treasury and 
signatory firms to work together to build a more balanced and 
fairer industry. Our pledge to the Charter reinforces our other 
initiatives such as our Diversity Network Alliance in promoting 
diversity and inclusion in our business. We report our progress 
against this commitment annually on the Group website www.
directlinegroup.com.

You can find the ratio of female to male employees and the 
age profile of our employees at 31 December 2017 in the 
charts below.

Gender pay gap

Information relating to gender pay gap can be found on the 
Group’s website www.directlinegroup.com.

Living wage

We comply with the principles of the Living Wage Foundation 
relating to our employees.

Anti-bribery and corruption

Our Code of Business Conduct sets out our most important 
legal obligations and helps colleagues follow key policies.  
We have an anti-bribery and corruption standard in place  
to ensure that the Group undertakes a consistent approach  
to bribery and corruption risks in line with risk appetite.  
We encourage a ‘speak up’ culture across our supplier base, 
and amongst our colleagues and have a whistleblowing policy 
in place. For more information see page 67 of the Board Risk 
Committee report.

Gender diversity 
of all employees

Gender diversity 
of senior managers

Gender diversity 
of Board of Directors 

Age range 
of employees

Male 5,718 (2016: 5,768)

Male 102 (2016: 112)

Female 5,090 (2016: 5,209)

Female 34 (2016: 32)

Male 7 (2016: 7)

Female 4 (2016: 3)

25 & under 1,674 

26-50 7,646

51-60 1,244

61 & over 244

28

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Community

In response to the terror attacks in London and Manchester  
last summer, the Group donated to the British Red Cross UK 
Solidarity Fund.

Furthermore, following the terrible fire at Grenfell Tower, the 
Group is working with the Housing Plus Academy to develop  
a programme which begins to build resilience against such 
tragedies amongst residents of other tower blocks in the UK. 
Aside from giving tenants a voice, the programme is being 
shaped by research, analysis and expert opinion. The key 
output will be self-help training and materials for residents, 
though it is anticipated that a number of policy proposals will 
also follow. These outputs will be shared with Government and 
relevant agencies.

Volunteering and fundraising

We know that participating in fundraising and volunteering  
is linked to higher engagement levels amongst our people.  
In order to encourage our people to participate, we run a 
network of Community and Social Committees which are  
made up of local volunteers. These receive central funding  
and support from the Group to support Group-wide national 
appeals and create a programme of events and activities 
based on the interests of employees at their sites.

Examples of activities include employees manning our call 
centres to take pledges for appeals such as Children in Need, 
supporting national appeals such as the World’s Biggest 
Coffee Morning in aid of Macmillan and organising quiz 
nights, fun runs, masquerade balls, festivals, cake sales, charity 
football matches and more to raise thousands of pounds for 
local causes.

We encourage all employees to volunteer individually or  
as a team through our ‘One Day’ initiative.

Our Employee Opinion Survey revealed that 33% of staff 
volunteered or fundraised in company time last year. Our target 
for 2018 is to at least maintain this level of engagement.

Environment

Emissions

You can find information on Group-wide greenhouse gas 
(“GHG”) emissions in the chart below – and more details of  
our emissions in the Directors’ report on page 102. We are 
targeting a 57% reduction in absolute GHG emissions (scope 
1 and 2) by 2020 against a 2013 baseline. 

Energy use is the main cause of our emissions. In absolute 
terms, we have reduced our emissions significantly after 
rationalising and implementing an energy-savings plan across 
our estate over the last five years. This covered building 
management, air-conditioning, heating and lighting, for 
instance. We are targeting a 30% like-for-like reduction in  
the Group’s energy use by 2020 against a 2013 baseline.

We communicate the details of a carbon management 
programme through the Carbon Disclosure Project and this  
year achieved a rating of ‘B’.

Throughout 2017, we have maintained our commitment  
to sourcing 100% of the Group’s electricity from  
renewable sources. 

Waste

We continually seek opportunities to improve our systems for 
managing waste. In 2017, the Group recycled 72% of its 
waste (80% in 2016). This year-on-year fall is due to a 58% 
reduction in paper waste, which is 100% recycled. Excluding 
paper, the Group recycled 60% of its waste (54% in 2016). 
98% of our waste, including recycling is diverted from landfill.

Greenhouse gas 
emissions1 (tonnes) 

Matched giving and grants

We believe that our people’s feelings about working for the 
Group are linked to our reputation in the community and we 
therefore try to align our approach to giving more generally 
with their interests. In 2017, our employees donated 
£151,000 through our payroll giving scheme and we donated 
a further £104,000 in matched giving. We also provided 
£66,000 in grants to organisations for which our employees 
fundraise or volunteer.

1
1
6
,
2
2

5
1
3
,
9
1

9
9
3
7,
1

15y

16y

17y

9.9%

Note:
1. This excludes discontinued operations, the Group’s former International division. 

Total Group emissions for 2015 were 23,143.

29

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsOperating review

Personal Lines

Motor
Highlights
•  A leading British personal Motor insurer by in-force policies

•  In-force policies increased by 3.8% with growth in own 

brands maintained in each quarter

•  Gross written premium increased by 8.5% with own brands 

increasing by 11.4%

•  COR improved by 14.4 percentage points due to the 

non-repeat of the substantial charge incurred in 2016 as a 
result of the reduction in the Ogden discount rate

•  Operating profit improved by £215.4 million to £364.5 million, 
due to the non-repeat of the £150.3 million Ogden charge 
in 2016. Other prior-year releases were lower year on 
year, albeit large bodily injury claims developed favourably

Performance highlights

2017

2016

In-force policies (thousands)
Of which own brands 

Gross written premium
Loss ratio
Commission ratio
Expense ratio
Combined operating ratio
Operating profit

4,019
3,845 

3,873
3,642 
£1,670.4m £1,539.1m
74.9%
3.2%
28.2%
106.3%
£149.1m

60.9%
2.5%
28.5%
91.9%
£364.5m

Performance
Motor in-force policies increased by 3.8% to 4.0 million during 
2017, primarily due to growth in own brands. This was supported 
by higher levels of new business and higher levels of customer 
retention. Investment in brand differentiation continued in 2017, 
and helped drive the strong performance in Direct Line. Motor 
gross written premium increased by 8.5% to £1,670.4 million  
as a result of higher volumes and higher average premiums.

Motor risk adjusted prices increased by 9.5% in 2017  
while risk mix reduced by 3.2% reflecting the way the Group 
deployed Ogden pricing changes which were in line with 
claims experience. As a result, Motor average premium1 grew 
by 5.9% in 2017. The Group traded well throughout 2017 
and benefitted from its reinsurance programme which was fixed 
prior to the Ogden discount rate change. Motor also benefitted 
from better claims experience in 2017 compared with the 
Group’s long term view of claims inflation. These two factors 
enabled the Group to grow policy count and premiums at 
attractive margins.

The market continued to experience a high level of shopping 
behaviour following the change to the Ogden discount rate,  
IPT increases and the introduction of last year’s premium 
disclosures. Market premiums increased during 2017, albeit 
slowing in the second half, due to better claims experience.

The COR was 91.9% (2016: 106.3%), a significant 
improvement due to the non-repeat of £150.3 million of the 
Ogden charge incurred in 2016. Excluding the impact of 
Ogden in 2016, the COR improved due to strong growth at 
improved margins. Motor also benefitted from a £49 million 
reserve release after a detailed review in H1 of the Group’s 
Ogden provision within case reserves. Other prior-year releases 
were lower year on year, albeit large bodily injury claims 
developed favourably. The expense ratio increased slightly  
due to a higher intangible asset impairment of £56.9 million 
(2016: £39.3 million). The commission ratio improved  
0.7 percentage points compared with 2016.

The current-year attritional loss ratio improved by 4.4 percentage 
points to 79.7% (2016: 84.1%). This reflects strong trading in 
2017, the benefit of the Group’s reinsurance arrangements 
renewed prior to the Ogden discount rate change announcement 
in February 2017 and better than expected claims experience.

While bodily injury claims frequency was better than expected 
in 2017, claims severity inflation, particularly in relation to 
damage perils, remained a headwind. Overall, claims inflation 
in 2017, excluding Ogden, was below the Group’s expected 
long-term average of 3% to 5% per annum.

Operating profit was £364.5 million, higher than the prior 
year, due to the non-repeat of the £150.3 million Ogden 
charge, the £49 million reserve release and a reduction in 
commission costs. These positive effects were offset by lower 
other prior-year reserve releases.

The excess of loss reinsurance programme renewed on  
1 January 2018 at a somewhat increased cost reflecting the 
reduction in the Ogden discount rate and at a level within  
the Group’s plans and risk appetite. The Group renewed all 
layers, but retained 10% of the first risk layer (£2 million excess 
£1 million). This was a successful renewal in an uncertain 
climate reflecting the Group’s historically strong performance 
and financial position.

The Group already has a partnership with PSA Finance UK (part  
of Groupe PSA; owners of the Peugeot and Citroën brands) and  
an introducer relationship with Tesla, and the Group has recently 
signed a letter of intent for a partnership arrangement intended to  
be for five or more years with Volkswagen Insurance Service (Great 
Britain) Limited covering five well-known brands – Volkswagen, 
Audi, SEAT, Škoda and Volkswagen Commercial Vehicles.

Regulatory
The Group has continued to operate within a highly dynamic 
and evolving regulatory landscape, particularly in the UK motor 
insurance market where a number of reviews and initiatives, 
including those that have been announced, by the UK 
Government, the Ministry of Justice (“MoJ”), the Financial 
Conduct Authority (“FCA”) and the PRA. On 23 February 
2017, the Government announced measures to reduce the 
volume and cost of soft tissue damage ‘whiplash’ claims and 
stated its expectation that this will see a reduction in motor 
insurance premiums of £40 on average. On 27 February 
2017 the Lord Chancellor announced a reduction in the 
Ogden discount rate to minus 0.75% with effect from 20 
March 2017. The Group has also been engaged in the 
consultation to consider options for reform concerning the 
discount rate.

Note:
1. Average incepted written premium excluding IPT for total Motor for year ended 31 December 2017.

30

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

 
Home
Highlights
•  A leading British personal Home insurer by in-force policies

•  Own brands in-force policies increased by 2.0%; overall 
reduction in in-force policies of 3.8%, primarily due to 
partnerships

•  Gross written premium was 4.2% lower primarily due  
to partnerships, while own brands increased by 1.2%

•  COR increased by 4.4 percentage points to 89.4%

•  Operating profit was £128.8 million, compared with 
£166.7 million in 2016. The reduction reflected 
substantially lower prior-year reserve releases and higher 
costs from escape of water (“EoW”) claims

Performance highlights

In-force policies (thousands)
Of which own brands 

Gross written premium
Loss ratio
Commission ratio
Expense ratio
Combined operating ratio
Operating profit

2017

2016

3,248
1,794 
£799.1m
50.6%
17.7%
21.1%
89.4%
£128.8m

3,378
1,759 
£834.4m
40.7%
22.6%
21.7%
85.0%
£166.7m

Performance
The Group’s focus on being a great retailer was demonstrated 
again with the launch of another Direct Line Home proposition 
in 2017 with ‘Emergency Hotel sorted within one hour’; in the 
event of a major home fire, the Group provides rapid support 
to its customers at the point of need. Propositions such as this 
continue to differentiate Direct Line from its peers. The Group’s 
investment in its digital capabilities has strengthened its 
partnership capabilities as demonstrated by a faster quote and 
buy journey that its partners RBS and NatWest can now 
provide to their customers, increasing new business sales by 
50% in 2017.

The change in distribution of Home’s insurance business from 
partners to PCWs continued in 2017, increasing market price 
competitiveness and commoditisation. The Group remained 
competitive across all channels and successfully grew its PCW 
policies in 2017 at attractive margins, helping to support the 
strong profitability of the category.

In-force policies for Home own brands increased by 2.0%  
to 1.8 million over 2017, and gross written premium grew by 
1.2%. Partnership in-force policies and premiums continued to 
fall in line with previous years.

Home own brands maintained competitiveness in 2017.  
The Group was quick to adjust new business prices to reflect 
claims inflation, and due to its strong propositions and improved 
competitiveness, wrote higher new business volumes. Total own 
brands risk adjusted prices were 2.6% ahead of prior year. 
Higher new business growth, particularly through PCWs led  
to a reduction of 1.3% in Home own brands average written 
premium1. As expected, renewal premiums continue to experience 
some reduction year on year due to channel mix moving 
towards lower premium PCW and web channels, whilst strong 
retention enabled policy renewals to grow year on year.

The market continued to experience a high level of shopping 
behaviour following IPT increases and the introduction of last 
year’s premium disclosures. Market new business premiums 
increased in 2017 albeit not reflective of claims inflation.

The Group’s Home partnership with Nationwide ended in 
December 2017 when new business ceased to be written. 
Existing in-force polices will run off during 2018.

The COR increased by 4.4 percentage points primarily as  
a result of a higher loss ratio, partially offset by a reduced 
commission ratio. The loss ratio increased 9.9 percentage 
points compared with 2016, mainly as prior-year reserve 
releases were lower than for 2016 at £23.7 million (2016: 
£75.9 million), as 2016 benefitted from significant releases 
from the reserves established following the storms of late 2015. 
The impact of major weather events in 2017 was slightly lower 
at approximately £13 million (2016: £18 million), lower than 
the normal annual level of claims costs expected from major 
weather events of approximately £65 million. Based on 
planned volumes for 2018, the Group's current assumption  
of a normal annual level of claims costs from major weather 
events is approximately £55 million.

The current-year attritional loss ratio, excluding claims costs from 
major weather events, was 4.2 percentage points higher than 
in 2016. This was predominantly driven by elevated EoW 
claims inflation costs and a change in channel mix. Claims, 
pricing and underwriting actions taken since Q1 2017 have 
been on track to reduce claims inflation to a more normal level.

The decrease in the commission ratio of 4.9 percentage points 
to 17.7% primarily reflected lower profit share payments to 
partners, as a result of lower prior-year reserve releases, a 
higher current-year attritional loss ratio and changes to 
partnership arrangements business mix.

Operating profit of £128.8 million decreased by £37.9 million 
due to elevated EoW claims inflation and lower prior-year 
reserve releases, partially offset by a reduced commission ratio.

The Group’s focus on capital and risk management led to a 
successful renewal of its catastrophe reinsurance programme  
in July 2017, for the first time with a fixed rate three year 
arrangement for approximately 60% of its programme, 
providing more certainty over the costs it will incur on the 
majority of its programme until 2020.

Note:
1. Average incepted written premium excluding IPT for Home own brands for year ended 31 December 2017.

31

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
Operating review continued

Rescue and other personal lines
Highlights
• In-force policies for Rescue reduced by 1.5% primarily due  

to lower partner volumes

During Q4 2017 the Group agreed to renew its rescue 
services partnership with RBS/NatWest for a further five years. 
The Group is currently in discussion with RBS/NatWest 
regarding its travel partnership, which is subject to a tender.

• Gross written premium for Rescue and other personal lines 

increased by 5.1% to £421.1 million primarily due to Travel 
partnerships pricing

• COR increased by 1.0 percentage point to 94.3%
• Operating profit reduced slightly to £43.6 million

The Rescue category has positioned itself as the market 
disruptor and is seeking to challenge the rescue market.  
Green Flag launched a new advertising campaign in the 
second half of 2017, highlighting the value of Green Flag 
policies compared to its main competitors.

Green Flag has a strong focus for 2018 to seek to further 
enhance customer experience and build in its 2017  
NPS performance.

Performance highlights

In-force policies (thousands)

Rescue
Other personal lines

Total in-force policies

Of which Green Flag direct 

Gross written premium
Loss ratio
Commission ratio
Expense ratio

Combined operating ratio

Operating profit

2017

2016

3,591
4,148
7,739
802 
£421.1m
65.4%
5.5%
23.4%

3,646
4,234
7,880
729 
£400.8m
61.6%
7.2%
24.5%

94.3%

93.3%

£43.6m

£45.9m

Performance
Rescue and other personal lines in-force policies reduced 1.8% 
to 7.7 million compared with 2016, primarily due to lower 
partner volumes. Green Flag direct in-force policies increased 
by 10.0% in the year from 729k to 802k. Gross written 
premium increased 5.1% compared with 2016, primarily due 
to price increases in Travel and strong growth in Green Flag 
direct which increased 11.5% compared with 2016.

The COR for Rescue and other personal lines was 1.0 percentage 
point higher at 94.3% (2016: 93.3%) primarily due to an 
increase in the loss ratio as a result of lower prior-year reserve 
releases in Travel. The commission ratio improved 1.7 percentage 
points due to lower payments to partners while the expense 
ratio improved 1.1 percentage points primarily due to 
improved marketing efficiency for Rescue. The COR for  
Rescue was 82.8% (2016: 83.4%).

Operating profit of £43.6 million reduced by £2.3 million. 
Within Rescue and other personal lines, Rescue operating  
profit was similar to the prior-year at £43.5 million  
(2016: £42.8 million).

32

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

 
 
 
 
In line with the Group’s strategic pillar to ‘lead and disrupt’, 
Direct Line for Business made significant strides in its strategy  
to disrupt the small and micro commercial insurance industry, 
launching its new direct insurance platform for UK businesses  
in April 2017. Hair and Beauty was the first product launched 
and in December this was followed up by Direct Line for 
Business’s Bed & Breakfast proposition. Management aims to 
have 75% of its targeted trades launched by the end of 2018.

In addition to the direct channel, NIG continued to support 
commercial insurance brokers by focusing on enabling  
easier trading. This included using technology to improve 
trading efficiency through more on-line products, moving to  
a paperless offering and investing in new systems for more 
complex business.

Commercial

Highlights
• Commercial in-force policies grew by 4.9% with Direct Line 

for Business growth of 8.1%

• Gross written premium increased by 0.3% to £501.5 million. 

Direct Line for Business gross written premium grew by 
11.9% to £122.6 million

• COR reduced by 5.3 percentage points and operating profit 
increased by £32.2 million, benefitting from lower weather-
related claims costs and higher prior-year reserve releases

Performance highlights

In-force policies (thousands)
Direct Line for Business
NIG 

Total in-force policies
Gross written premium
Loss ratio
Commission ratio
Expense ratio

Combined operating ratio

Operating profit

2017

2016

468
240
708
£501.5m
49.9%
19.1%
24.4%

93.4%

433
242
675
£499.8m
55.3%
19.5%
23.9%

98.7%

£74.0m

£41.8m

Performance
Commercial in-force policies increased 4.9% to 708k compared 
with 2016 with a particularly strong performance in Direct Line 
for Business which increased 8.1%. Commercial gross written 
premium increased by 0.3% to £501.5 million compared to 
2016, reflecting strong growth of 11.9% in Direct Line for 
Business; particularly in landlord and van products. Gross 
written premium for NIG decreased by 2.9% compared  
to 2016, as the Group continued to price for risk and 
improved profitability.

The Commercial COR of 93.4% benefitted from low weather-
related claims costs. The COR was 5.3 percentage points 
lower than 2016, primarily due to higher prior-year reserve 
releases following favourable development on liability classes 
and the non-repeat of the Ogden charge of £24.8 million 
incurred in 2016. The current-year attritional loss ratio was  
2.5 percentage points higher in 2017 as the Group continued 
to set current accident year reserves conservatively. Based on 
planned volumes for 2018, the Group's current assumption of 
a normal annual level of claims costs from major weather 
events is approximately £20 million.

Operating profit of £74.0 million increased £32.2 million 
primarily due to the loss ratio improvement.

33

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
 
Finance review

Strong performance, strong 
capital generation

Financial highlights
• Strong growth in direct own brands1 premiums and in-force 
policies up 9.3% and 5.3% respectively, driven again by 
continued Direct Line momentum in Motor

• Operating profit from Ongoing operations of £610.9 million 
(2016: £403.5 million), primarily due to the non-repeat of 
the Ogden discount rate change which was reflected in 
2016's results. Profit before tax of £539.0 million (2016: 
353.0 million)

• Reported expense ratio in line with 2016. Excluding 

non-cash intangible assets impairments of £56.9 million 
(2016: £39.3 million), underlying expense ratio improved 
0.5 percentage points to 23.5%

• COR from Ongoing operations of 91.8% (2016: 97.7%) 
reflecting strong Motor and Commercial performance, 
including from prior-year reserve releases. Adjusted for 
normal weather, COR towards the lower end of the target 
range of 93% to 95%

• Final dividend up by 40.2% to 13.6 pence bringing the  

total ordinary dividends to 20.4 pence (2016: 14.6 pence) 
and a special dividend of 15.0 pence (2016: 10.0 pence). 
Total dividends for 2017 of 35.4 pence per share (2016: 
24.6 pence)

Ongoing operations

In-force policies (thousands)
In-force policies – direct own 
brands1 (thousands) 
Gross written premium
Net earned premium
Underwriting profit
Instalment and other operating  
income

Investment return

Operating profit – Ongoing

Run-off
Restructuring costs
Operating profit
Finance costs
Profit before tax

Tax

Profit after tax

Of which Ongoing operations2

Key metrics 
Loss ratio3
Commission ratio3
Expense ratio3
Combined operating ratio3
Adjusted diluted earnings per share1 
(pence) 
Return on tangible equity1 
Investment income yield1
Net investment income yield1 
Investment return yield1
Basic earnings per share1 (pence) 
Return on equity 
Net asset value per share (pence)
Tangible net asset value 
per share (pence)
Dividend per share
•  interim (pence)
•  final (pence)
•  total ordinary (pence)
•  special (pence)

•  total (pence)
Solvency capital ratio4 – estimated 

2017 
£m

2016 
£m

15,714

15,806

6,909 
3,392.1
3,135.0
256.9

6,563 
3,274.1
3,000.6
70.1

179.3

174.7

610.9
43.8
(11.9)

642.8
(103.8)

539.0
(105.0)

434.0
462.9

57.4%
9.1%
25.3%
91.8%

33.6 
21.7% 
2.5%
2.1% 
2.6% 
31.8 
16.6% 
198.9

165.3 

168.1 

403.5 
26.6 
(39.9)

390.2 
(37.2)

353.0 
(74.2)

278.8 
293.0 

60.9%
11.5%
25.3%
97.7%

21.2 
14.2% 
2.5%
2.2% 
2.6% 
20.4  
10.8% 
184.7 

164.4

147.4 

6.8
13.6 
20.4
15.0 

35.4 

4.9 
9.7 
14.6 
10.0

24.6 

162% 

165% 

Notes:
1. See glossary on pages 174 to 176 for definitions and APM in appendix A from page 177 for reconciliation to financial statement line items.
2. Profit after tax for Ongoing operations has been adjusted to exclude the one-off subordinated debt buy back charge of £53.4 million net of tax.
3. A reduction in the ratio represents an improvement as a proportion of net earned premium, while an increase in the ratio represents a deterioration.
4. Estimates based on the Group’s Solvency II partial internal model reported after proposed dividends.

34

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

 
 
 
 
 
 
 
Performance

Gross written premium – Ongoing operations

Operating profit – Ongoing operations

Underwriting profit
Instalment and other operating 
income 
Investment return
Total operating profit

2017 
£m

256.9

179.3
174.7

610.9

2016 
£m

70.1

165.3
168.1

403.5

Own brands
Partnerships
Motor total
Own brands
Partnerships
Home total

Operating profit from Ongoing operations increased to 
£610.9 million (2016: £403.5 million). The underwriting 
result (for both current and prior year), instalment and other 
operating income and investment income were all higher than 
for 2016, which was impacted by the change to the Ogden 
discount rate announced in February 2017. Operating profit 
from Ongoing operations in 2017 included strong growth at 
improved margins in the Motor business and strong 
Commercial results, offset by Home, where 2016 benefitted 
from significant releases from reserves established following  
the storms of late 2015. Investment return was higher, with 
investment income stable while strong realised and unrealised 
gains more than offset the increased cost of hedging.

In-force policies – Ongoing operations 
(thousands)

At 31 December

Own brands
Partnerships
Motor total
Own brands
Partnerships
Home total

Of which Nationwide  
and Sainsbury’s

Rescue
Other personal lines
Rescue and other personal 
lines

Of which Green Flag direct 

Direct Line for Business
NIG 
Commercial
Total in-force policies 

2017

3,845
174

4,019
1,794
1,454

3,248

631
3,591
4,148

7,739
802 
468
240

708

2016

3,642
231

3,873
1,759
1,619

3,378

719
3,646
4,234

7,880
729 
433
242

675

15,714

15,806

Total in-force policies for Ongoing operations during 2017 
reduced by 0.6% to 15.7 million (31 December 2016:  
15.8 million). The fall primarily related to lower partner volumes 
in Home and Rescue and other personal lines partially offset  
by increases in more profitable Motor and Home direct own 
brands business. Motor in-force policies grew by 3.8% and 
Commercial by 4.9% across the period. Own brands direct 
in-force policies in 2017 grew by 5.3% including a 5.6% 
increase in Motor, 2.0% increase in Home, 10.0% increase  
in Green Flag direct and a 8.1% increase in Direct Line  
for Business.

2017 
£m

2016 
£m

1,590.9
79.5

1,670.4
409.7
389.4

799.1

1,428.7
110.4

1,539.1
404.7
429.7

834.4

193.8
161.3
259.8

421.1
60.9 
122.6
378.9

501.5

215.5
163.1
237.7

400.8
54.6 
109.6
390.2

499.8

3,392.1

3,274.1

Of which Nationwide and 
Sainsbury’s

Rescue
Other personal lines
Rescue and other personal 
lines

Of which Green Flag direct 

Direct Line for Business
NIG
Commercial
Total gross written premium

Gross written premium increased by 3.6% to £3,392.1 million 
(2016: £3,274.1 million) primarily relating to an increase in 
Motor and Home own brands and other personal lines partially 
offset by a reduction in Motor and Home partnerships.

Underwriting profit and COR – Ongoing 
operations

Underwriting profit (£m)
Loss ratio
Commission ratio
Expense ratio
COR

2017

256.9
57.4%
9.1%
25.3%

91.8%

2016

70.1
60.9%
11.5%
25.3%

97.7%

The COR for Ongoing operations of 91.8% (2016: 97.7%) 
improved 5.9 percentage points, primarily as a result of the 
improvement in the loss and commission ratios. At the start of 
the year, the Group set its 2017 COR target for Ongoing 
operations in the range of 93% to 95%. This assumed a normal 
level of claims from major weather events. On this basis, the 
Group achieved a normalised COR towards the lower end of 
the Group’s target range. This also includes an intangible asset 
impairment charge of £56.9 million (2016: £39.3 million).

35

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
Finance review continued

Loss ratio analysis by division – Ongoing operations

For the year ended 31 December 2017
Net earned premium (£m) 
Net insurance claims (£m) 
Prior-year reserve releases (£m)
Major weather events (£m)
Attritional net insurance claims (£m)
Loss ratio – current-year attritional
Loss ratio – prior-year reserve releases
Loss ratio – major weather events – Home2
Loss ratio – reported
Commission ratio
Expense ratio
COR
For the year ended 31 December 2016
Net earned premium (£m) 
Net insurance claims (£m) 
Prior-year reserve releases (£m)
Major weather events (£m)
Attritional net insurance claims (£m)
Loss ratio – current-year attritional
Loss ratio – prior-year reserve releases
Loss ratio – major weather events – Home2
Loss ratio – reported
Commission ratio
Expense ratio
COR

Notes

Motor

Home

Rescue and other 
personal lines

Commercial1

Total
Ongoing

4 
4 
33

4
4
4
4

4 
4 
33

4
4
4
4

1,470.6 
896.0 
275.5
n/a
1,171.5
79.7%
(18.8%)
n/a
60.9%
2.5%
28.5%
91.9%

1,337.1 
1,001.7 
123.5
n/a
1,125.2
84.1%
(9.2%)
n/a
74.9%
3.2%
28.2%
106.3%

790.5 
400.5 
23.7
(13.0)
411.2
52.0%
(3.0%)
1.6%
50.6%
17.7%
21.1%
89.4%

816.3 
332.0 
75.9
(18.0)
389.9
47.8%
(9.3%)
2.2%
40.7%
22.6%
21.7%
85.0%

417.6 
273.3 
6.8
n/a
280.1
67.1%
(1.7%)
n/a
65.4%
5.5%
23.4%
94.3%

394.4 
243.0 
17.5
n/a
260.5
66.0%
(4.4%)
n/a
61.6%
7.2%
24.5%
93.3%

456.3 
227.5 
86.3
n/a
313.8
68.8%
(18.9%)
n/a
49.9%
19.1%
24.4%
93.4%

452.8 
250.5 
49.8
n/a
300.3
66.3%
(11.0%)
n/a
55.3%
19.5%
23.9%
98.7%

3,135.0 
1,797.3 
392.3
(13.0)
2,176.6
69.4%
(12.4%)
0.4%
57.4%
9.1%
25.3%
91.8%

3,000.6 
1,827.2 
266.7
(18.0)
2,075.9
69.2%
(8.9%)
0.6%
60.9%
11.5%
25.3%
97.7%

The loss ratio was 3.5 percentage points lower at 57.4%  
(2016: 60.9%) and reflects a broadly flat current-year loss ratio 
and higher prior-year reserve releases. The current year loss ratio 
was broadly stable, as improvements in Motor were offset by 
EoW claims in Home. Prior-year reserves releases included a 
charge in 2016 of £175.1 million due to the impact of the 
change to the Ogden discount rate announced in February 
2017, while 2017 includes a reserve release of £49 million, 
arising after a detailed case review of the Group’s 2016 Ogden 
provision. Other prior-year releases were lower year on year, 
albeit large bodily injury claims developed favourably. Home 
was impacted by higher EoW claims in 2017, whilst 2016 
included favourable development from the storms of late 2015. 

The decrease in the commission ratio by 2.4 percentage points  
to 9.1% primarily reflected lower profit share payments to Home 
partners, as a result of lower prior-year reserve releases, a higher 
current-year attritional loss ratio and changes to the business mix 
and partnership arrangements.

The Group’s expense ratio remained stable at 25.3%, as 
efficiency improvements in the cost base offset higher intangible 
asset impairments and industry levies. Excluding the impairment 
charge of £56.9 million (2016: £39.3 million), the underlying 
expense ratio improved by 0.5 percentage points to 23.5% 
(2016: 24.0%).

The movement in the current-year attritional loss ratio is a key 
indicator of underlying accident year performance as it excludes 
prior-year reserve movements and claims from major weather 
events. The Group’s current-year attritional loss ratio is broadly flat 
at 69.4% in 2017 (2016: 69.2%) with a significant improvement 
in Motor partially offset by deterioration in other segments.

By division, the COR improved in 2017 in Motor and 
Commercial, mainly due to higher prior-year reserve releases, as 
2016 included a £175.1 million charge for the Ogden discount 
rate change while 2017 included a £49 million reserve release. 
The COR deteriorated in Home, primarily due to lower prior-year 
reserve releases, as 2016 included releases from the 2015 
storms; and the impact of higher EoW claims inflation.

Notes:
1. Commercial attritional loss ratio includes weather costs.
2. Home claims for major weather events, including inland and coastal flooding and storms.

36

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vehicle recovery and repair services include post-accident and 
pay-on-use-recovery and repairs performed on behalf of third 
party customers. This income decreased due to a change in  
the basis of allocation. Other income, which includes salvage 
income and fee income, increased by £10.1 million in the 
year to £23.7 million (2016: £13.6 million), primarily due to 
a change in contractual terms for salvage income.

Investment return

Investment income
Hedging to a sterling floating  
rate basis 

Net investment income 

Net realised and unrealised gains 
excluding hedging 
Total investment return

Investment yields

Investment income yield1
Net investment income yield1 
Investment return yield1

2017 
£m

167.1 

2016 
£m

167.9 

(27.0) 

140.1 

(17.1) 

150.8 

35.3 

175.4 

20.7 

171.5

2017

2.5%
2.1% 
2.6%

2016

2.5%
2.2% 
2.6%

The Group’s investment strategy is to seek to match the duration 
of its UK liabilities and protect the Group’s capital. To avoid 
over-concentration in the limited credit market the Group invests 
in US and some global investment-grade credit. The Group uses 
derivatives to hedge the currency and interest rate risk back to a 
sterling floating rate basis, and as a result benefits from credit 
diversification while hedging to a UK interest rate exposure. 

Assets under management increased by £128.3 million 
reflecting lower capital distributions in 2017 as a result of the 
Ogden discount rate change, strong investment performance 
and business growth offset by continued reduction in the 
Group’s net liabilities.

The total investment return increased to £175.4 million (2016: 
£171.5 million) to give a total yield of 2.6% (2016: 2.6%). 
Whilst investment income has benefitted from an increase in US 
interest rates, this has been offset by an increase in the cost of 
hedging to a sterling floating rate, resulting in a hedging cost 
of £27.0 million. This was more than offset by other realised 
and unrealised gains, including on the property portfolio.

Investment income remained broadly stable at £167.1 million 
(2016: £167.9 million) and the investment income yield was 
in line with management guidance at 2.5% (2016: 2.5%). 
Investment income net of hedging costs was £140.1 million 
(2016: £150.8 million) and the investment income yield net  
of the hedging result was 2.1% (2016: 2.2%).

Total costs – Ongoing operations

Staff costs
Other operating expenses
Marketing
Amortisation and impairment 
of other intangible assets 
Depreciation 
Total costs
Operating expenses
Claims handling expenses
Total costs

Notes

10 

10 
10 

10
8 

2017 
£m

409.6 
307.2 
113.7 

111.0 
27.9 

969.4 
794.4
175.0

969.4

2016 
£m

406.5
277.8
112.6

96.7 
30.1 

923.7
759.3
164.4

923.7

Total costs for Ongoing operations increased to £969.4 million 
(2016: £923.7 million) reflecting additional costs in line with 
business growth, along with increases in levies of £13 million 
during the year and higher intangible asset impairments of 
£56.9 million (2016: £39.3 million). The impairments are in 
respect of intangible assets capitalised on the balance sheet 
and primarily relate to IT projects which aim to improve 
customer experience, support growth and increase the 
efficiency of the business. Staff and marketing costs remain 
broadly flat while absorbing business growth. The increase  
in claims handling expenses is primarily due to the claims 
handing provision release of £14 million in 2016. Operating 
expenses includes £12.5 million (2016: £14.2 million) of 
investment expenses.

The Group’s expense ratio remained stable at 25.3% (2016: 
25.3%). Excluding the impairment charge the underlying 
expense ratio improved 0.5 percentage points to 23.5% 
(2016: 24.0%).

Instalment and other operating income – 
Ongoing operations

Instalment income
Other operating income:

Vehicle replacement referral 
income
Revenue from vehicle recovery 
and repair services

Legal services income 

Other income 

Other operating income
Total instalment and other 
operating income

2017 
£m

2016 
£m

116.4

107.1

16.9

14.1

11.3

11.0 

23.7 

62.9

19.3

11.2 

13.6 

58.2

179.3

165.3

Instalment and other operating income from Ongoing operations 
of £179.3 million increased 8.5% (2016: £165.3 million). 
Instalment income increased by £9.3 million compared  
to 2016, primarily as a result of higher Motor volumes.  
Other operating income increased £4.7 million to £62.9 million 
(2016: £58.2 million).

Note:
1. See glossary on pages 174 to 176 for definitions.

37

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
Finance costs
Finance costs increased significantly to £103.8 million  
(2016: £37.2 million) due to the one-off cost associated with 
the buy-back of £250 million nominal value of the Group’s 
subordinated guaranteed dated notes. The price paid included 
a premium to nominal value of £76.8 million, reflecting the 
market price of the notes. Taking into account associated costs 
and the interest rate swaps, the net impact of this buy-back was 
£66.1 million.

Going forward, the coupon payment for the recently issued  
Tier 1 notes will be accounted for directly through equity. As a 
result of the repurchase, reported finance costs are expected to 
reduce by approximately half.

Taxation
The effective tax rate was 19.5% (2016: 21.0%), which was 
broadly in line with the standard UK corporation tax rate of 
19.25% (2016: 20.0%).

Profit for the year and return on tangible 
equity
Profit after tax for the year was £434.0 million (2016: £278.8 
million) primarily resulting from higher underwriting profit following 
the change to the Ogden discount rate in 2016 and reduced 
restructuring costs partially offset by higher finance charges 
which include a one-off charge of £66.1 million.

RoTE increased to 21.7% predominantly due to an 
improvement in profit after tax (2016: 14.2%). The profit after 
tax in 2017 included in the RoTE calculation includes an 
adjustment to remove the one-off costs in relation to the 
buy-back of the £250 million subordinated guaranteed dated 
notes (£66.1 million before tax). See appendix A – APM from 
page 177.

Following a review of the approach to the Group’s Executive 
Remuneration policy, the Remuneration Committee is proposing 
that the level of RoTE required for the March 2018 long-term 
incentive plan awards to vest be increased from the current 
range of 15.0% to 18.0% to a range of 17.5% to 20.5%, 
partly reflecting the issue of the Tier 1 notes. 

Earnings per share
Basic earnings per share were 31.8 pence (2016: 20.4 pence) 
reflecting the increase in profit after tax.

Adjusted diluted earnings per share from Ongoing operations 
were 33.6 pence (2016: 21.2 pence) reflecting the increase 
in operating profit.

Finance review continued

For 2018 the Group expects the net investment yield, after  
cost of hedging, to be around 2.1%, reflecting the UK’s current 
low interest rate environment. The performance of the Group’s 
property portfolio has been very strong since its commencement 
in 2012. However, given the current levels of the UK property 
market, the Group does not expect significant gains on 
property in 2018. Overall, the Group currently anticipates a 
total investment return in the region of £150 million in 2018.

Reconciliation of operating profit

Motor 

Home 

Rescue and other personal lines 

Commercial 
Operating profit –  
Ongoing operations
Run-off
Restructuring costs
Operating profit
Finance costs
Profit before tax
Tax
Profit after tax

2017 
£m

364.5 

128.8 

43.6 

74.0 

610.9
43.8
(11.9)

642.8
(103.8)

539.0
(105.0)

434.0

2016 
£m

149.1 

166.7 

45.9 

41.8 

403.5
26.6
(39.9)

390.2
(37.2)

353.0
(74.2)

278.8

Ongoing operations

All divisions were profitable in 2017, with Motor and 
Commercial reporting significant improvements in operating 
profit compared to 2016 due mainly to the non-repeat of the 
Ogden discount rate change. This was partially offset by a 
decrease in Home, primarily due to lower prior-year reserve 
releases and the impact of higher EoW claims. Rescue 
operating profit of £43.5 million (2016: £42.8 million) is 
included in the Rescue and other personal lines result.

Run-off costs
The Run-off segment generated a profit of £43.8 million in 
2017 (2016: £26.6 million). This increase over 2016 was 
largely due to the non-repeat of the Ogden charge in 2016.

Restructuring costs
Restructuring costs were significantly lower at £11.9 million 
(2016: £39.9 million), following the exit of a major site  
in 2016.

Previously the Group has reported that Run-off profits and 
restructuring costs which are not reported in Ongoing 
operations will broadly offset each other between 2015 and 
2018 inclusively. Up to the end of 2017, the accumulated net 
result from Run-off and restructuring was a profit of £43 million.

For simplicity of reporting going forward, the Group's reporting 
will focus on operating profit rather than operating profit from 
Ongoing operations. Material restructuring activities or other 
one-off items will be disclosed if they occur.

38

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

 
Reserving
The Group makes provision for the full cost of outstanding 
claims from its general insurance business at the balance sheet 
date, including for claims estimated to have been incurred but 
not yet reported at that date and claims handling provision.

The Group considers the class of business, the length of time  
to notify a claim, the validity of the claim against a policy, and 
the claim value. Claims reserves could settle across a range  
of outcomes, and settlement certainty increases over time. 
However, for bodily injury claims the uncertainty is greater  
due to the length of time taken to settle these claims. Annuity 
payments for injured parties also increase this uncertainty.

The Group seeks to adopt a conservative approach to 
assessing liabilities, as evidenced by the favourable 
development of historical claims reserves. Reserves are based 
on management’s best estimate (“MBE”), which includes a 
prudence margin that exceeds the internal actuarial best 
estimate (“ABE”). This margin is made in reference to various 
actuarial scenario assessments and reserve distribution 
percentiles. It also considers other short and long-term risks not 
reflected in the actuarial inputs, as well as management’s view 
on the uncertainties in relation to the ABE.

The most common method of settling bodily injury claims is by 
a lump sum paid to the claimant and, in the cases where this 
includes an element of indemnity for recurring costs such as loss 
of earnings or ongoing medical care, settlement calculations 
have reference to a standardised Ogden annuity factor at a 
discount rate of minus 0.75% in 2017 (2016: minus 0.75%). 
This is normally referred to as the Ogden discount rate. Other 
estimates are also required for case management expenses, 
loss of pension, court protection fees, alterations to 
accommodation and transportation fees.

The Lord Chancellor changed the Ogden discount rate from 
2.5% to minus 0.75% with effect from 20 March 2017 based 
on a three year average of yields on index-linked government 
securities and the rate may be sensitive to future movements  
in these instruments. The Government is currently planning to 
review the Ogden discount rate again based on ‘low risk’ 
investments rather than ‘very low risk’ investments, however, 
there is considerable uncertainty if, when and how a change 
might be made.

Dividends
The Board is proposing a final dividend of 13.6 pence per 
share making a total ordinary dividend of 20.4 pence per 
share (2016: 14.6 pence). This represents 39.7% growth over 
the 2016 ordinary dividend in line with the increase in interim 
dividend announced with the H1 results. 

In normal circumstances, the Group expects to operate around 
the middle of its solvency capital ratio risk appetite range  
of 140% to 180%. As a result of the Group’s lower capital 
requirements in 2017 and the strong financial performance  
in the year, the Group has declared a special dividend of 
15.0 pence per share as an interim dividend, taking the 
estimated Group solvency capital ratio post-dividends to 162%. 
The final dividend will be put to shareholders for approval at 
the AGM on 10 May, and the final dividend and the special 
dividend are to be paid on 17 May 2018 to shareholders  
on the register on 6 April 2018. The ex-dividend date will be 
5 April 2018.

Cash flow
Net cash generated from operating activities before investment of 
insurance assets totalled £204.0 million (2016: £35.0 million). 
This reflected an increase in cash generated from operations to 
£277.9 million (2016: £117.1 million) and lower taxes paid.

Net cash used in investing activities of £95.3 million (2016: 
£125.6 million) reduced mainly due to lower purchases of 
property, plant and equipment assets.

Net cash used in financing activities of £256.9 million (2016: 
£528.4 million) reduced £271.5 million as a result of lower 
dividends paid in 2017 and a net cash generation of £19.7 
million from Tier 1 and Tier 2 debt restructuring transactions.

Overall, cash and cash equivalents increased by £193.7 
million (2016: £208.4 million increase) across the year to 
£1,304.5 million (31 December 2016: £1,110.8 million).

Net asset value

At 31 December 

Net assets
Goodwill and intangible assets
Tangible net assets
Closing number of shares
Net asset value per share (pence)
Tangible net asset value  
per share (pence)

2017 
£m

2,715.1
(471.1)

2,244.0
1,365.1
198.9

2016 
£m

2,521.5

(508.9)

2,012.6
1,365.1
184.7

164.4

147.4

The net asset value at 31 December 2017 was £2,715.1 
million (31 December 2016: £2,521.5 million) with a 
tangible net asset value of £2,244.0 million (31 December 
2016: £2,012.6 million). The increase since the beginning  
of the year reflected the 2017 profit offset by dividends paid 
and a decrease in the available-for-sale (“AFS”) investments 
reserve from £92.1 million at 31 December 2016 to £80.2 
million at 31 December 2017.

39

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsFinance review continued

The Group will continue to exercise judgement around the 
Ogden discount rate used in its reserves allowing for the 
possibility for it to change in the future. It considers the 
uncertainties around the legal framework and its implementation 
risks to the future rate as being significant but broadly balanced 
and therefore provisions at the current proposed rate of minus 
0.75%. An allowance for further movements in the Ogden 
discount rate is made within the Group’s Solvency ll balance 
sheet and capital requirement. However, it should be noted 
that the Government is considering not only the appropriate 
level for the rate but also the methodology of how it is applied, 
so any sensitivity has considerable limitations and uncertainty.

The Group’s prior-year reserve releases were £435.4 million 
(2016: £290.1 million) with good experience in large bodily 
injury claims being a key contributor. The releases in 2017 
include a £49 million Ogden specific release where the  
claims file review performed in H1 following the Ogden 
discount rate change indicated a lower ultimate cost at the  
new rate than was assumed at the year end 2016. In addition, 
large bodily injury claims developed favourably. Home 
prior-year reserve releases of £23.7 million (2016: £75.9 
million) were affected by EoW experience, whilst in 2016 
Home benefitted from favourable development on the 
December 2015 weather events.

Looking forward, the Group expects to set its initial MBE for 
future accident years conservatively. Over time, the proportion 
of the Group’s underwriting profit attributable to the current- 
year is expected to increase, including due to targeted 
improvements in the expense and commission ratios. Assuming 
current claims trends continue, the contribution from prior-year 
reserve releases is expected to remain significant, albeit it is 
expected to reduce over time.

Claims reserves net of reinsurance

At 31 December

Motor
Home
Rescue and other personal lines
Commercial
Total Ongoing
Run-off
Total Group

2017  
£m

2016  
£m

1,919.7
293.3
85.6
578.3

2,876.9
267.6

3,144.5

2,084.2
298.1
72.8
607.0

3,062.1
326.2

3,388.3

For details relating to the sensitivity analysis for the potential 
impact of a change in the discount rate used in relation to 
periodic payment orders (“PPOs”) and changes in assumed 
Ogden discount rate see note 3.3.1 of the consolidated 
financial statements.

Reinsurance
The objectives of the Group’s reinsurance strategy are to 
reduce the volatility of earnings, facilitate effective capital 
management, and transfer risk outside the Group’s risk 
appetite. This is achieved by transferring risk exposure through 
various reinsurance programmes:

• Catastrophe reinsurance to protect against an accumulation 
of claims arising from a natural peril event. The retained 
deductible is 13.99% of gross earned premium (c.£150 
million) and cover is placed annually on 1 July, up to a 
modelled one in 200 years loss event of 118.94% of gross 
earned premium (c.£1,275 million). At the last renewal,  
1 July 2017, approximately 60% of the reinsurance 
programme was placed on a fixed price basis (reinsurers’ 
rate on line) for three years.

• Motor reinsurance to protect against a single or an 

accumulation of large claims which renews on 1 January. 
The retained deductible is at an indexed level of £1 million 
per claim, providing a substantial level of protection against 
large motor bodily injury claims. This programme was 
renewed on 1 January 2018 with a partial 90.50% 
placement on the first layer of reinsurance £2 million excess 
£1 million. All other layers are placed 100%.

• Commercial property risk reinsurance to protect against large 
individual claims with a retained deductible of £4 million 
which renews annually on 1 July.

Taxation
The Board recognises that the Group has an important 
responsibility to its stakeholders to manage its tax position 
effectively. The Board has delegated day-to-day management  
of taxes to the Chief Financial Officer. The Audit Committee 
provides oversight.

The tax policy of the Group is published on the Direct Line  
Group corporate website in accordance with the requirements of 
paragraph 16(2) of Sch 19 of the Finance Act 2016. The policy 
sets out the approach of the Group to managing its tax affairs,  
to ensure it complies with applicable tax laws and regulations, 
meets its corporate social responsibilities as a contributor of 
corporate taxes and as a collector of taxes on behalf of HMRC, 
manages its tax affairs efficiently, and claims tax reliefs and 
incentives where appropriate.

Investment portfolio
The investment strategy is designed to deliver several 
objectives, which are summarised below:

• to ensure there is sufficient liquidity available within the 
investment portfolio to meet stressed liquidity scenarios 
determined by the Risk function

• to match PPO and non-PPO liabilities in an optimal manner
• to deliver a suitable risk-adjusted investment return 

commensurate with the Group’s risk appetite

40

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Asset and liability management
The following table summarises the Group’s high--level approach to asset and liability management.

Liabilities

Assets

More than 10 years, for example PPOs
Short and medium term − all other claims

Property and infrastructure debt
Investment-grade credit, short-term high yield  
and subordinated financial debt
Investment-grade credit 

Tier 1 equity 
Tier 2 sub-debt (swapped fixed to floating) Commercial real estate loans and cash
Surplus − tangible equity

Investment-grade credit, cash and government 
debt securities

Characteristics

Inflation linked or floating
Key rate duration matched

Fixed 
Floating
Fixed or floating

Asset allocation and benchmarks
The current strategic asset benchmarks for the Group are detailed in the following table:

At 31 December

Investment-grade credit
High yield
Investment-grade private placements
Credit
Sovereign
Total debt securities
Infrastructure debt
Commercial real estate loans
Cash and cash equivalents
Investment property
Total

Benchmark  
holding 
2017

Actual 
holding 
2017

Benchmark 
holding 
2016

Actual  
holding 
2016

60.0%
6.0%
4.0%

70.0%
8.0%

78.0%
5.0%
3.0%
9.0%
5.0%

58.1%
5.8%
1.5%

65.4%
3.4%

68.8%
4.7%
2.5%
19.4%
4.6%

58.0%
6.0%
4.0%

68.0%
8.0%

76.0%
6.0%
3.0%
9.0%
6.0%

59.1%
6.2%
1.3%

66.6%
5.2%

71.8%
5.1%
1.2%
16.9%
5.0%

100.0%

100.0%

100.0%

100.0%

Investment holdings and yields – total Group

Investment-grade credit1
High-yield
Investment-grade private placements 
Credit
Securitised credit2 
Sovereign
Total debt securities
Infrastructure debt
Commercial real estate loans
Cash and cash equivalents3
Investment property
Total Group

2017

2016

Allocation (£m)

Income (£m)

Yield (%)

Allocation (£m)

Income (£m)

3,893.1
388.6
103.6

4,385.3

 –

224.8

4,610.1
316.4
169.0
1,304.5
309.3

6,709.3

109.2 
19.7 
2.4 

131.3

 –
6.2

137.5
6.8
3.7
2.9
16.2

167.1

2.8%
4.9%
2.6%

3.0%

 –
2.2%

3.0%
2.1%
3.0%
0.2%
5.1%

2.5%

3,888.3 
409.9 
85.1 

4,383.3 

 –
341.2 

4,724.5 
337.0 
79.7 
1,110.8 
329.0 

6,581.0 

104.9
17.8 
1.4 

124.1 

3.5  
8.9 

136.5 
7.8 
1.0 
4.2 
18.4 

167.9 

Yield (%)

2.6%
4.8%
2.9%

2.8%

2.0% 
2.3%

2.8%
2.4%
2.6%
0.4%
5.1%

2.5%

At 31 December 2017, total net investment holdings of £6,709.3 million were 1.9% higher than at 31 December 2016, 
reflecting operating cash flows offset by dividends paid. Total debt securities were £4,610.1 million (31 December 2016: 
£4,724.5 million), of which 4.8% were rated as ‘AAA’ and a further 61.9% were rated as ‘AA’ or ‘A’. The average duration at 
31 December 2017 of total debt securities was 2.3 years (31 December 2016: 2.3 years). At 31 December 2017, total net 
unrealised gains, net of tax, on AFS investments were £80.2 million (31 December 2016: £92.1 million).

Notes:
1. Asset allocation at 31 December 2017 includes investment portfolio derivatives, which have been included and have a mark-to-market asset value of £55.1 million 
included in investment grade credit (31 December 2016: mark-to-market liability value of £5.8 million). This excludes non-investment derivatives that have been 
used to hedge interest on subordinated debt and operational cash flows.

2. Securitised credit was disposed of during 2016.
3. Net of bank overdrafts: includes cash at bank and in hand and money market funds with no notice period for withdrawal. 

41

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
 
 
Finance review continued

Capital management
Capital management policy
The Group aims to manage its capital efficiently and  
generate long-term sustainable value for shareholders, while 
balancing operational, regulatory, rating agency and 
policyholder requirements.

The Group aims to grow its regular dividend in line with 
business growth.

Where the Board believes that the Group has capital which  
is expected to be surplus to the Group’s requirements for a 
prolonged period, it would intend to return any surplus to 
shareholders. In normal circumstances, the Board expects that  
a solvency capital ratio around the middle of its risk appetite 
range of 140% to 180% of the Group’s SCR would be 
appropriate and it will therefore take this into account when 
considering the potential for special distributions.

In the normal course of events the Board will consider whether 
or not it is appropriate to distribute any surplus capital to 
shareholders once a year, alongside the full year results.

The Group expects that one-third of the annual dividend will 
generally be paid in the third quarter as an interim dividend, 
and two-thirds will be paid as a final dividend in the second 
quarter of the following year. The Board may revise the 
dividend policy from time to time. The Company may consider 
a special dividend and/or a repurchase of its own shares to 
distribute surplus capital to shareholders.

Solvency II
In its results, the Group has estimated its Solvency II own funds, 
SCR and solvency capital ratio as at 31 December 2017.  
The Group will formally submit its final Solvency and Financial 
Condition Report in May 2018 to the PRA, and expects to 
continue to update the assumptions and implement minor model 
changes until then. Therefore, the final solvency position may 
differ from those included in these results.

Sensitivity analysis

The following table shows the Group’s estimated solvency 
capital ratio sensitivities based on the assessed impact of 
scenarios as at 31 December 2017.

Scenario

Motor bodily injury deterioration equivalent 
to accident years 2008 and 2009 
One-off catastrophe loss equivalent to the  
1990 storm
One-off catastrophe loss based on extensive 
flooding of the River Thames 
Change in reserving basis for PPOs to use  
a real discount rate of minus 1%1 
100bps increase in credit spreads1,2
100bps decrease in interest rates2

Impact on  
solvency capital 
ratio

(7pts) 

(9pts)

(9pts) 

(13pts) 
(11pts)
(9pts)

Notes:
1. The methodology for calculating the impact on the ratio of an increase in credit 

spreads and a change in the reserving basis for PPOs to use a real discount rate 
of minus 1% have been updated in 2017.

2. The sensitivities only include the assessed impact of the above scenarios 

in relation to AFS investments.

42

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Capital surplus
The Group’s SCR and solvency capital ratio are as follows:

At 31 December

Solvency capital requirement (£bn)
Capital surplus above solvency 
capital requirement (£bn)
Solvency capital ratio post-dividend

2017 

1.39 

0.86 
162%

2016

1.40

0.91
165%

The following table splits the Group’s own funds by tier on a 
Solvency II basis.

At 31 December

Tier 1 capital before foreseeable 
dividends
Foreseeable dividends
Tier 1 capital – unrestricted
Tier 1 capital – restricted 
Tier 1 capital
Tier 2 capital – sub debt
Tier 3 capital – deferred tax
Total own funds

2017 
£bn

2016 
£bn

1.98 
(0.39)

1.59 

0.35 

1.94 
0.26 
0.05 

2.25 

1.87
(0.13)

1.74

– 

1.74 
0.54
0.03

2.31

At 31 December 2017, the Group held a Solvency II capital 
surplus of approximately £0.86 billion above its regulatory 
capital requirements and was equivalent to an estimated 
solvency capital ratio of 162%, post-dividend.

Tier 1 capital after foreseeable dividends represents 86%  
of own funds and 139% of the estimated SCR. Tier 2 capital 
relates solely to the Group’s £0.26 billion subordinated debt. 
The amount of Tier 2 and Tier 3 capital permitted under the 
Solvency II regulations is 50% of the Group’s SCR and of  
Tier 3 it is less than 15%. Therefore, the Group has no 
ineligible capital.

On 7 December 2017, the Group issued £0.35 billion of  
Tier 1 notes with a coupon of 4.75%. The notes have an 
optional redemption date of 7 December 2027 and if the 
notes are not repaid on that date, the rate of interest will be 
reset. Proceeds of the issuance were primarily used to fund the 
repurchase of half of the Group’s £0.50 billion 9.25% Tier 2 
capital. This repurchase of Tier 2 capital was achieved at a 
value of approximately £0.33 billion including accrued 
interest. The remaining Tier 2 capital of £0.25 billion nominal 
value has a redemption date of 27 April 2022.

The Group has issued Tier 1 notes to mitigate the risk of a 
single refinancing date. In addition, under Solvency II eligibility 
restrictions the Group previously had limited options to raise 
additional subordinated debt (Tier 2) capital to recover 
solvency. As a result of raising the Tier 1 notes and repaying 
half of the Tier 2 capital the Group has the ability to raise 
further Tier 2 capital should this be required.

The special dividend will be payable from surplus capital 
generated from continuing operations of the Group.

Reconciliation of International Financial 
Reporting Standard (“IFRS”) shareholders’ 
equity to Solvency II own funds

At 31 December

Total shareholders’ equity
Goodwill and intangible assets
Change in valuation of technical 
provisions
Other asset and liability adjustments
Foreseeable dividends1

Tier 1 capital – unrestricted 

Tier 1 capital – restricted 

Tier 1 capital 

Tier 2 capital – sub debt 

Tier 3 capital – deferred tax 
Total own funds 

Movement in capital surplus

Capital surplus at 1 January
Underlying movement in capital 
generation 
Market movements 
Capital generation
Change in solvency capital 
requirement 
Surplus generation 
Capital expenditure 
Management capital action 

Capital distribution – ordinary 
dividends1

Capital distribution – special 
dividends1 
Net surplus movement 
Capital surplus at  
31 December

2017 
£bn

2.72 
(0.47)

(0.19)
(0.08)

(0.39) 

1.59

0.35 

1.94 

0.26 

0.05 

2.25 

2017 
£bn

0.91 

0.49 
–

0.49 

0.01 

0.50 
(0.10) 
0.03 

2016 
£bn

2.52
(0.51)

(0.05)
(0.09)

(0.13)

1.74

--- 

1.74 

0.54 

0.03 

2.31

2016 
£bn

0.78 

0.19 
0.12 

0.31 

0.27 

0.58 
(0.11) 
--- 

(0.28)

(0.20) 

(0.20) 

(0.05) 

(0.14) 

0.13 

0.86 

0.91 

During 2017, the Group’s own funds reduced from £2.31 billion 
to £2.25 billion. The Group generated £0.49 billion of 
Solvency II capital offset by £0.10 billion of capital 
expenditure and capital distribution of £0.48 billion, including 
the 2017 interim and final ordinary dividends and special 
interim dividends. The capital management action refers to the 
debt refinancing activity mentioned above.

Leverage
The Group’s financial leverage continued to be conservative  
at 18.4% (2016: 17.6%). While the Tier 1 notes issued  
during 2017 are presented as equity in the balance sheet,  
the Group considers this to be part of its total leverage and  
the £346.5 million (net of arrangement costs) is included in  
the ratio.

At 31 December

Shareholders’ equity

Tier 1 notes 
Financial debt − sub debt 
Total capital employed
Financial leverage ratio2

2017 
£m

2016 
£m

2,715.1

2,521.5

346.5 

264.7 

--- 
539.6 

3,326.3

3,061.1

18.4%

17.6%

Credit ratings
Standard & Poor’s and Moody’s Investors Service provide 
insurance financial-strength ratings for U K Insurance Limited, the 
Group’s principal underwriter. U K Insurance Limited is currently 
rated ‘A’ (strong) with a stable outlook by Standard & Poor’s,  
and ‘A2’ (good) with a positive outlook by Moody’s.

Regulatory update
Throughout 2017, the FCA’s focus has been on value measures 
and pricing practices as well as the publication of its business 
plan. The PRA focus has been on the pillars of its financial risk 
framework, namely reserving, pricing, reinsurance and 
investments. The Group is exposed to the risk of changes to 
regulatory rules, policy or interpretation, and to supervisory 
expectations or approach by regulators or other bodies or 
authorities; and of changes to law, tax, monetary or fiscal policies 
or their interpretation by government or government authorities,  
any of which may have adverse operational and financial impact.

The Group will continue to support proportionate reforms  
which result in a level playing field across the industry.

Outlook
For 2018 and over the medium term, the Group targets achieving 
a 93% to 95% COR assuming a normal annual level of claims 
from major weather events and no further change to the Ogden 
discount rate, supported by reductions in its expense and 
commission ratios; and reiterates its ongoing target of achieving 
at least a 15% RoTE.

For 2018, the Group targets net investment income yield to be 
around 2.1%, with overall investment return in the region of 
£150 million.

Statement of the Directors in respect of the Strategic report
The Board reviewed and approved the Strategic report on pages 1 to 43 on 26 February 2018.

By order of the Board 
Paul Geddes
Chief Executive Officer
26 February 2018

John Reizenstein
Chief Financial Officer
26 February 2018

Notes:
1. Foreseeable dividends included above are adjusted to exclude the expected dividends waivers in relation to shares held by the employee share trusts, which are 

held to meet obligations arising on the various share option awards. 
2. Total IFRS financial debt as a percentage of total IFRS capital employed.

43

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
Chairman’s introduction

Corporate Governance 

The Board recognises the 
importance of succession 
planning and understands the 
need to have leaders who live 
the Group’s culture and values.

Dear shareholders and other 
stakeholders,

On behalf of the Board, I am pleased to present the Corporate 
Governance report for the year ended 31 December 2017. 
The Board continues to focus on maintaining high standards  
of corporate governance, which we seek to achieve through 
the Group’s robust governance framework.

Our commitment to good corporate 
governance
The Corporate Governance report sets out the Direct Line 
Group framework, which we believe enables effective decision-
making and management of the risks in the markets in which 
we operate. Matters Reserved to the Board and the role of  
the Board’s Committees are core elements of this framework. 
The Corporate Governance and Committee reports highlight 
the areas of focus, challenge and supervision for the Board  
and its Committees during 2017.

Following a review of the Board’s expertise and experience, 
the Nomination Committee engaged external consultants  
in the search for new candidates. The Nomination Committee 
led the selection and appointment of Danuta Gray as a 
Non-Executive Director, with effect from 1 February 2017,  
and Mike Holliday-Williams was appointed as an Executive 
Director also on 1 February 2017. On 1 November 2017, 
Penny James joined the Board as an Executive Director and 
Chief Financial Officer-designate. The appointment coincided 
with the announcement that John Reizenstein would be retiring 
from the Board following the AGM on 10 May 2018. Penny 
will take over as CFO on 1 March 2018. She joined us from 
Prudential plc, where she served as Chief Risk Officer and a 
Group Board member. You can find further information on our 
diversity policy, our approach to succession planning and 
Board appointments on pages 70 and 71.

Succession planning and Board changes
Succession planning has been an area of focus for the Board 
in 2017. The Board recognises the importance of succession 
planning and understands the need to have leaders who live 
the Group’s culture and values. Board diversity from various 
perspectives is also considered an important matter by the 
Board and its Nomination Committee. The Board has female 
representation of 36% and the Board remains committed to 
seeking to improve further its position on diversity when 
appropriate opportunities arise.

Effectiveness and evaluation
As Chairman, my principal objective is to develop and lead an 
effective Board for the benefit of our shareholders. The Board 
undertakes a review of its effectiveness each year and appoints 
an external evaluator every third year, as recommended by the 
UK Corporate Governance Code. Having benefitted from an 
external review in 2016, the Board and its Committees carried 
out their 2017 effectiveness review in-house with the assistance 
of the Company Secretary. Respondents agreed that strengths 
identified in earlier reviews, including the Board’s culture, the 
openness of its debate and the quality of information received, 
remained strengths. In the interests of continuous improvement, 
some suggestions for fine-tuning were raised during the review 
process and taken into consideration by the Board. You can 
find further details on page 53.

44

DIR EC T  LINE  GR OU P AN NUAL  R E P OR T & A C C OUN T S 20 1 7

Executive remuneration
The debate in the UK over executive remuneration remains a 
valid topic for discussion and continuous evaluation. The Group’s 
remuneration policy was approved by shareholders at the 
AGM in 2017 and is expected to remain in place for 
three years. Further details on the work of the Remuneration 
Committee can be found on page 72 and the remuneration 
policy summary is detailed on pages 94 to 99.

UK Corporate Governance Code
The Board is committed to the principles of the UK Corporate 
Governance Code 2016 issued by the Financial Reporting 
Council (the “Code”). I am pleased to report that we have 
complied with all of the principles of the Code. You can find 
further explanation and details on pages 49 to 58.

Culture and values
The Board is responsible for securing the long-term success of 
the Group. The Board aims to deliver this success by creating 
an open and collaborative culture that encourages the Group 
to make decisions that are best for our shareholders, whilst 
having regard for our other stakeholders. I believe that the 
values and the Code of Business Conduct set by the Board are 
central to the Group’s culture. Our Code of Business Conduct 
governs the way we treat our stakeholders and our values 
determine our behaviours. Together, these elements reflect the 
way we do business with the objectives of delivering long-term 
sustainable shareholder value and of ensuring our Group’s 
long-term success. You can find further information on how  
the values and the Code of Business Conduct aim to deliver 
long-term success whilst having regard to the interests of our 
stakeholders on page 59.

Our shareholders
Communication with shareholders is extremely important  
to us. By maintaining dialogue with you, we aim to ensure that 
your views are considered and our objectives are understood.  
I would like to thank you for your support and look forward to 
discussing the Group’s progress with you at our forthcoming 
AGM on 10 May 2018.

Yours sincerely

Michael N Biggs
Chairman

Our values

Do the right thing
For our people, our customers, our shareholders and our wider 
stakeholders; make decisions based on what is right, not what is 
easy; demonstrate personal and professional integrity; do what’s 
right for the long-term sustainability of our business.

Aim higher
Strive to be the best in every area of the business; be ambitious, 
courageous and innovative; relentlessly challenge and improve; seek 
and embrace change; learn from our mistakes; persevere, always 
deliver our promises and don’t settle for second best.

Work together
Collaborate across all levels and functions; leverage the skills, 
knowledge and experience, irrespective of hierarchy, to deliver the 
best possible results; develop relationships based on trusting each 
other, partnerships and win-wins; recognise and celebrate success.

Take ownership
Treat it like it’s OUR business; take the initiative, if you can  
see a better way, go and make a difference; take decisions, be 
accountable for your actions in whatever role you perform; take 
responsibility for your personal development and performance.

Say it like it is
Be real, authentic and true to yourself; have adult-to-adult 
conversations with all audiences; listen, seek to understand and 
respect diversity of views; be open, call out issues we see; share 
information and keep things as simple as possible.

Bring all of yourself to work
Be the best you can be, the real and whole you; celebrate our 
diversity of skills, experiences and personalities; be a role model to 
others, demonstrate a ‘can do’ spirit, have fun and make this a great 
place to be; be excited about our Company and our future; believe 
in yourself, feel confident and empowered.

Our Code of Business Conduct

Your Board maintains strong relationships and regular 
interaction with our shareholders. Their continued support  
for our strategic aims is important.

See page 60 for our full Code of Business Conduct. See page 57 for 
relations with shareholders.

45

Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMBoard of Directors

Mike Biggs,
Chairman of the Board

N

R

Paul Geddes,
Chief Executive Officer

C

Danuta Gray,
Independent NED

N

R

Appointed
April 2012

Appointed
August 2009

Appointed
February 2017

Biography
Mike is Chair of the Nomination Committee.  
He has over 40 years’ experience of the UK  
and international financial services sector. He is  
a respected figure in the insurance industry and  
well regarded by City investors.

Mike was previously Chairman of Resolution, then 
a FTSE 100 UK life assurance business, and has 
acted as Chief Executive Officer and Group Finance 
Director of Resolution plc. He was previously Group 
Finance Director of Aviva plc. He is an Associate of 
the Institute of Chartered Accountants in England 
and Wales.

Current external appointments
Mike is Chairman of Close Brothers Group plc.

Biography
Danuta was Chairman of Telefónica O2 in Ireland 
until December 2012, having previously been its 
Chief Executive from 2001 to 2010. During her nine 
year tenure as Chief Executive, she increased the 
customer base from just under 1 million to over 
1.7 million. Prior to Telefónica O2, Danuta held 
various senior positions within BT Group from 
1984 to 2001.

Current external appointments
Danuta is interim Chairman of Aldermore Group plc, 
a Non-Executive Director and Chairman of the 
Remuneration Committee of PageGroup plc,  
a Non-Executive Director and Chairman of the 
Remuneration Committee of Old Mutual plc, and  
a Non-Executive Member of the Defence Board of  
the UK Ministry of Defence.

Biography
Paul is Chief Executive Officer (“CEO”). He has  
been CEO since 2009 and led the Group through  
its financial turnaround, separation from RBS Group, 
initial public offering (“IPO”) and its entry into the  
FTSE 100. Under his leadership, the Group has 
delivered value for its customers and returns for 
shareholders by maintaining strong financial 
performance and underwriting discipline. This has 
been achieved with a clear strategy, by investing in 
the engagement of Direct Line people, embedding a 
values-driven culture and a focus on making insurance 
much easier and better value for customers.

After joining RBS Group in 2004 as Managing 
Director responsible for products and marketing,  
he became the CEO of RBS Group’s mainland UK 
retail banking business. Before joining RBS Group, 
Paul held various senior multi-channel retailing roles  
in the GUS and Kingfisher groups. Paul started his 
career in marketing, with UK and European roles at 
Procter & Gamble.

Current external appointments
Paul is the Deputy Chairman of the Association of 
British Insurers (“ABI”) Board and a Non-Executive 
Director of Channel Four Television Corporation.

A

B

C

I

Mike Holliday-Williams,
Managing Director, Personal Lines

Penny James,
Chief Financial Officer-designate

Jane Hanson,
Independent NED

Appointed
December 2011

Biography
Jane is Chair of the Board Risk Committee. She has 
extensive experience of risk management, corporate 
governance and internal control. She also has wide 
experience in developing and monitoring customer 
and conduct risk frameworks.

She spent her early career with KPMG, working  
in the financial sector, later becoming responsible for 
delivering corporate governance, internal audit and 
risk-management services in the north of England. 
Jane has also held a number of executive roles, 
including Director of Audit, and Risk and Governance 
Director at Aviva’s UK Life business. She is a Fellow 
of the Institute of Chartered Accountants in England 
and Wales.

Current external appointments
Jane is Chair of Reclaim Fund Ltd and an Independent 
Member of the Fairness Committee at ReAssure Ltd. 
She has her own financial sector consulting business 
and is also a magistrate.

Appointed
February 2017

Appointed
November 2017

Biography
Mike is Managing Director, Personal Lines. He joined 
Direct Line in 2014 and has over 10 years’ insurance 
industry experience. Under his leadership, the 
Personal Lines division has delivered strong growth, 
improved profitability and strengthened its competitive 
position. This has been achieved through a strong 
focus on our customers, by enhancing our proposition 
across our brands and channels, and improving our 
capability in trading, pricing and digital.

Mike was previously CEO of RSA Group’s 
Scandinavian businesses, Codan A/S and 
Trygg-Hansa, and before that UK Managing Director 
of Personal Lines at RSA, responsible for the 
MORETH>N, Partnerships and the Broker businesses. 
Before joining RSA, Mike had many general 
management, marketing and customer growth roles 
across several industries including the energy, 
telecoms and retail sectors.

Biography
Penny joined the Board as Chief Financial 
Officer-designate on 1 November 2017 and will 
succeed John Reizenstein as Chief Financial Officer 
(“CFO”) on 1 March 2018. Penny has extensive 
financial services experience, having been Group 
Chief Risk Officer and Executive Director at Prudential 
plc, where she was responsible for leading risk 
oversight globally. Before this she was Director of 
Group Finance at Prudential. She had previously 
been Group Chief Financial Officer at Omega 
Insurance Holdings Limited and CFO, UK General 
Insurance, at Zurich Financial Services. Penny was  
a Non-Executive Director of Admiral Group plc from 
January 2015 to September 2017. Penny is an 
Associate of the Institute of Chartered Accountants  
in England and Wales.

Current external appointments
None.

Current external appointments
Mike is a member of the ABI General  
Insurance Council.

46

DIR EC T  LINE  GR OU P AN NUAL  R E P OR T & A C C OUN T S 20 1 7

Sebastian James,
Independent NED

C

R

Andrew Palmer,
Independent NED

A

B

I

N

R

John Reizenstein,
Chief Financial Officer

I

Appointed
August 2014

Appointed
March 2011

Appointed
December 2010

Biography
Sebastian is Chair of the Corporate Social 
Responsibility (“CSR”) Committee. He has extensive 
experience in retail and consumer practice at large 
groups; and has a detailed understanding of the UK 
consumer markets, products and brands. Sebastian 
was previously CEO of Synergy Insurance Services 
Limited and subsequently gained wide retail 
experience as Strategy Director responsible for 
developing and implementing the turnaround strategy 
at Mothercare.

Current external appointments
Sebastian is Group Chief Executive of Dixons 
Carphone plc and is also a trustee of the 
charities, Save the Children and The DSG 
International Foundation. 

Biography
Andrew is Chair of the Audit and Investment 
Committees. He has performed various senior roles  
in the financial services and insurance industries. 
Additionally, he has insight into corporate governance 
developments and best practice in financial reporting. 
In 2009, Andrew retired from Legal & General 
Group plc, where he was the Group Finance 
Director. He is a Fellow of the Institute of Chartered 
Accountants in England and Wales.

Current external appointments
Andrew is a Non-Executive Director of Royal London 
Mutual Insurance Society Limited and Royal London 
Asset Management Limited. He is also a member of 
the Financial Reporting Review Panel of the Financial 
Reporting Council, a Trustee of the Royal School of 
Needlework and a Trustee and Treasurer of Cancer 
Research UK.

Biography
John was CFO throughout 2017 and will be 
succeeded by Penny James on 1 March 2018.  
He joined the Group in 2010 as CFO and led the 
IPO in 2012. Under John’s financial stewardship,  
the Group has achieved and upgraded its financial 
targets, sold its International division at an attractive 
price, and undertaken multiple actions to return capital 
to shareholders. He has also been focused on the 
sustainability of the Group’s strong financial track 
record through targeted reductions in the Group’s 
expense and commission ratios, as well as actions  
to underpin the Group’s planned loss ratio.

John has extensive City and financial services 
experience, spending more than 20 years in 
investment banking with UBS and Goldman Sachs. 
He was previously an Executive Director at the 
Co-operative Insurance Society, CIS General 
Insurance and The Co-operative Bank. He was  
CFO of these organisations between 2003 and 
2007, and subsequently Managing Director, 
Corporate and Markets.

Current external appointments
John is a Trustee and Director of Farm Africa. He has 
been appointed to the Panel on Takeovers and 
Mergers (the “Panel”) with effect from 1 May 2018, 
having been an alternate representative of the ABI on 
the Panel since 2015.

Clare Thompson,
Independent NED

A

R

Dr Richard Ward,
Independent NED and SID

Appointed
September 2012

Appointed
January 2016

Biography
Clare is Chair of the Remuneration Committee.  
She has extensive experience and knowledge of 
people and remuneration gained from her roles at 
PwC. These included People Partner for Assurance 
which focused on talent management and career 
development planning, as well as involvement in  
the design and operation of remuneration structures 
across PwC UK. She also has significant financial 
and audit experience.

Clare was a partner at PwC from 1988 to 2011. 
During her 23 years as a partner, she held several 
senior and high-profile roles, particularly in the 
insurance sector. She is a Fellow of the Institute of 
Chartered Accountants in England and Wales.

Current external appointments
Clare is a Non-Executive Director of British United 
Provident Association (“Bupa”) and Retail Charity 
Bonds plc. She is also a Non-Executive member of 
the partnership board of Miller Insurance Services LLP, 
and Treasurer of the Disasters Emergency Committee.

Biography
Dr Richard Ward is Senior Independent Director 
(“SID”). Richard was Chief Executive of Lloyd’s of 
London, from 2006 to 2013. He was a Non-
Executive Director of Partnership Assurance Group 
plc, now part of Just Group plc, between 2013  
and 2016 and was Chairman of the Remuneration 
Committee from 2014 to 2016. Richard previously 
worked for over 10 years at the London-based 
International Petroleum Exchange, the second largest 
energy trading exchange, re-branded ICE Futures,  
as both CEO and Vice-Chairman. He has extensive 
insurance industry experience and insight into 
prudential regulation.

Prior to the International Petroleum Exchange, Richard 
held a range of senior positions at British Petroleum 
and was Head of Marketing & Business Development 
for energy derivatives worldwide at Tradition 
Financial Services.

Current external appointments
Richard is Executive Chairman of Cunningham 
Lindsey and Non-Executive Chairman of  
Brit Syndicates Ltd. He also serves as a member  
of the PRA Practitioner Panel, Bank of England.

B

N

Key for Committee 
membership

A

B

C

I

N

R

Audit Committee

Board Risk Committee

CSR Committee

Investment Committee

Nomination Committee

Remuneration Committee

47

Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMExecutive Committee

Paul Geddes chairs the Executive Committee. In addition to Paul Geddes, Mike Holliday-Williams, Penny James and John Reizenstein, 
the Committee comprises the following:

Jonathan Greenwood,
Managing Director, Commercial

Steve Maddock,
Chief Operating Officer

Simon Linares,
Group Human Resources Director

C

Joined
2000

Joined
2010

Joined
2014

Experience and qualifications
Jonathan is Managing Director, Commercial.  
He joined the Group in 2000 and has over 30 
years’ experience of the insurance industry. Jonathan 
is responsible for delivering the Commercial strategy, 
developing customer propositions, enhancing the 
Commercial brands and delivering efficiencies within 
the Commercial businesses.

Under Jonathan’s leadership, the Commercial  
division has returned to profit, delivered strong growth 
within Direct Line for Business, improved its pricing 
capabilities and strengthened NIG’s competitive 
position. He has also delivered enhanced customer 
propositions and improved digital capabilities.

Jonathan was previously Managing Director of the 
Group’s household and life businesses. He joined  
the Group as Product and Pricing Director for UK 
Partnerships. Before joining the Group, Jonathan  
held roles at HBOS, MBNA and Pinnacle.

Experience and qualifications
Steve is Chief Operating Officer. He joined  
Direct Line Group in 2010 and has nearly 30 years’ 
experience of the insurance industry. Steve is 
responsible for leading the Group’s Claims, 
Information Technology (“IT”), Information Security, 
Procurement and Business Services functions.

Under Steve’s leadership, the Group has realised 
significant benefits and efficiencies through delivering 
the claims transformation programme, rationalising  
the Group’s property footprint, enhancing the 
procurement and contract management processes, 
and implementing the IT transformation programmes.

Steve’s previous roles include Director of Strategic 
and Technical Claims at RSA, Director of Claims  
and Customer Service at Capita, and Director of 
Operations at AMP. Steve is also Chairman of the 
Motor Insurers’ Bureau.

Experience and qualifications
Simon is Group Human Resources Director.  
He joined the Group in 2014 and is responsible for 
leading the Group’s HR function, Internal & External 
Communications and Public Affairs. He is also 
responsible for delivering the Group’s People and 
CSR strategies. Simon is a Fellow of the Chartered 
Institute of Personnel and Development.

Under Simon’s leadership, the Group has achieved 
significant improvements in employee engagement, 
people development, succession planning and 
diversity & inclusion. Simon’s achievements include 
the Group becoming a signatory to the Women in 
Finance Charter, and the successful implementation of 
the Group’s Graduate and Apprenticeship schemes.

Simon has spent the majority of his career as a  
leader in customer-centric businesses. Before moving 
into HR, Simon held several commercial business roles 
in the fast-moving consumer goods and financial 
services sectors. Simon is also a trustee of the KidsOut 
UK charity.

Key for Committee 
membership

C

CSR Committee

Humphrey Tomlinson,
General Counsel

José Vazquez,
Chief Risk Officer

Joined
2011

Joined
2012

Experience and qualifications
Humphrey is General Counsel. He joined the  
Group in 2011 and has over 25 years’ experience 
as a solicitor. Humphrey is responsible for the Group 
Legal function and oversees a range of areas of legal 
advice and services.

Experience and qualifications
José is Chief Risk Officer. He joined the Group in 
2012 and has over 25 years’ experience of the 
insurance industry. José is responsible for the Group’s 
Risk Management and Compliance function and is  
a Fellow of the Institute of Actuaries.

During Humphrey’s leadership of the Group Legal 
function and its team of lawyers, he has overseen  
the legal aspects of the Group’s £500 million debt 
issue, the IPO and the related separation of the 
Group from RBS Group, the sale of the Group’s 
International division, and the 2017 £350 million 
Restricted Tier 1 debt issue. He is also a Director of 
DLG Legal Services Limited.

Humphrey’s experience includes advising on 
corporate and commercial matters, steering corporate 
transactions in the UK and internationally, managing 
legal risk and dealing with corporate governance 
issues. Before joining the Group, Humphrey was 
Group Legal Director at RSA and prior to that he  
was a corporate lawyer with the City law firm, 
Ashurst Morris Crisp. He is a graduate of the 
University of Oxford.

During José’s leadership of the Risk and Compliance 
function, the Group has achieved separation from 
RBS Group, delivered its IPO and sold its International 
division. José successfully led the programme to 
implement Solvency II and to design, build and obtain 
approval from the PRA for the Group’s Internal Model. 
Under his stewardship, the Group’s approach to risk 
management has developed and matured. This has 
been achieved by enhancing and embedding greater 
ownership of risk management in the business and 
driving improvements in risk behaviours and attitudes 
across the Group.

José was previously Global Chief Risk Officer and 
Group Chief Actuary at HSBC Insurance. Before 
joining HSBC, José worked for Zurich Insurance,  
first in its London Market Operations, then as Chief 
Actuary International Business Division (Asia, Latin 
America and Africa) and lastly as Chief Actuary  
in the UK.

48

DIR EC T  LINE  GR OU P AN NUAL  R E P OR T & A C C OUN T S 20 1 7

Corporate Governance report

This report explains the Board’s role and 
activities, and how corporate governance 
operates throughout the Group.

The UK Corporate 
Governance Code
Direct Line Insurance Group plc (the 
“Company”) has complied with all of  
the principles and, except as explained 
below, all provisions of the Code 
throughout the financial year up to the 
date of this report.

The only exception is the 
recommendation contained in Provision 
E.1.1 of the Code that the SID should 
attend sufficient meetings with major 
shareholders to listen to their views. 
Throughout 2017, the Board received 
regular updates from the Company’s 
corporate brokers on the views of its 
institutional shareholders and, in 
addition, the Investor Relations team 
provided regular updates to the Board. 
The Chairman, CEO and CFO met  
with key shareholders following 
announcements of results and reported 
shareholders’ views back to the Board. 
On this basis the Board is satisfied that  
it understands the views of shareholders, 
and major shareholders have been 
invited to meet with the SID should they 
wish to do so.

It is open to all shareholders to raise any 
issues they wish with the Chairman, the 
SID and the Chair of the Remuneration 
Committee. The Board has therefore 
concluded that it has complied with the 
main and supporting principles under 
section E.1 of the Code regarding 
dialogue with shareholders.

Further details of how the Company 
applied the Code’s principles and 
complied with its provisions can be found 
on the following pages of this report and 
the Directors’ remuneration report:
•  Leadership – page 49

•  Effectiveness – page 52

•  Accountability – page 56

•  Remuneration – page 57

•  Relations with shareholders – page 57

For more information about the Code, 
visit the Financial Reporting Council’s 
website at www.frc.org.uk.

Leadership
The Board

The Board has a collective objective of 
promoting the long-term success of the 
Company for its shareholders and 
provides leadership of the Company.

The Board’s specific duties are set out in 
the Schedule of Matters Reserved for the 

Board, which contains items reserved  
for the Board to consider and approve, 
relating to strategy and management, 
contracts, financial reporting and controls, 
internal controls and risk management, 
Board membership and succession 
planning, corporate governance, 
structure and capital, delegation of 
authority and remuneration.

In addition to the schedule of Matters 
Reserved, each Board Committee has 
written terms of reference defining its  
role and responsibilities. Further details 
regarding the role and activities of the 
Board and Board Committees can be 
found on pages 50 and 61 to 73.

Board composition

As at the date of this report, the Board 
comprised the Chairman, who was 
independent when appointed to the 
Board; four Executive Directors; and six 
independent NEDs, including the SID. 
The current Directors served throughout 
all of 2017, except for Danuta Gray 
and Mike Holliday-Williams who were 
appointed on 1 February 2017 and 
Penny James who was appointed on  
1 November 2017.

Biographical details of current Directors 
of the Company as at the date of this 
report are set out on pages 46 and 47.

Meetings
The Board and Board Committees held a number of scheduled meetings in 2017 at which senior executives, external advisers 
and independent advisers were invited to attend and present on business developments and governance matters. The Company 
Secretary attended all Board meetings and he or his nominated deputy attended all Board Committee meetings. The table below 
sets out attendance at the scheduled meetings1 in 2017. Additional Board and Committee meetings were convened during the 
year to discuss ad hoc business development, governance and regulatory matters.

Audit  
Committee

Board Risk 
Committee

CSR  
Committee

Investment 
Committee

Nomination 
Committee

Remuneration 
Committee

Board

–

–

–

–

–

–

–

5 of 5

3 of 3

3 of 3

9 of 9

9 of 9

7 of 8
9 of 9
9 of 9
9 of 9
9 of 9

Chairman
Mike Biggs
Senior Independent Director
Richard Ward
Non-Executive Directors
Danuta Gray2 
Jane Hanson
Sebastian James
Andrew Palmer
Clare Thompson
Executive Directors
Paul Geddes
Penny James 
Mike Holliday-Williams 
John Reizenstein 
Executive Committee member 
Simon Linares 
Notes:
1. Attendance is expressed as the number of scheduled meetings attended out of the number of such meetings possible or applicable for the Director to attend.
2. Due to external business commitments arranged prior to Danuta Gray’s appointment, she was unable to attend the June 2017 Board meeting.

–
5 of 5
–
5 of 5
5 of 5

–
5 of 5
–
5 of 5
–

1 of 1
–
–
3 of 3
–

–
4 of 4
–
4 of 4
–

–
3 of 3
3 of 3
–
–

–
–
–
1 of 1

9 of 9
2 of 2
8 of 8
9 of 9

3 of 3
–
–
–

–
–
–
–

–
–
–
–

–
–
–
–

3 of 3

–

–

–

–

–

3 of 3

–

2 of 2
–
3 of 3
3 of 3
3 of 3

–
–
–
–

–

49

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Corporate Governance report continued

Structure of the Board, Board Committees and executive management
The diagrams on pages 50 and 51 summarise the role of the Board, its Committees and the responsibilities of the Chairman,  
the CEO and executive management. The Board and Board Committees have unrestricted access to management and external 
advisers to help discharge their responsibilities. The Board and Board Committees are satisfied that, in 2017, sufficient, reliable 
and timely information was received to perform their responsibilities effectively. Each Committee plays a vital role in helping the 
Board to operate efficiently and consider matters appropriately.

Board

Leadership

The Board has clear divisions of 
responsibility and seeks the long-term 
success of the Group. 

Shareholder benefit

The Board organises and directs  
the Group’s affairs in a way that it 
believes will help the Group succeed 
for the benefit of shareholders as 
a whole.

More information on the Board’s 
approach towards the Group’s wider 
stakeholders’ interests can be found  
on page 59. 

Operations

The Board supervises the Group’s 
operations, with a view to ensuring 
they are effectively managed, that 
effective controls are in place, and  
that risks are assessed and managed 
appropriately.  

Strategy

The Board sets the Group’s strategy, 
and monitors management’s 
performance and progress against  
the strategic aims and objectives. 

Culture

The Board develops and promotes  
the collective vision of the Group’s 
purpose, culture, values and 
behaviours. 

Information & Support

The Board accesses assistance  
and advice from the Company 
Secretary. The Board may seek 
external independent professional 
advice at the Company’s expense,  
if required, to discharge  
its duties. 

Board Committees

The Audit Committee:

•  Monitors the integrity of the Group’s financial statements

•  Oversees and challenges the effectiveness of the Group’s systems of 

financial and other controls

•  Monitors the work and effectiveness of the Group’s internal and external 

auditors and actuaries

•  Meets privately with the External Auditor and Group Head of Audit in the 

absence of management

•  The chair of the Audit Committee has regular one-to-one meetings  

with the CFO

The Board Risk Committee:

•  Oversees and advises the Board on the Group’s current and potential 
future risk exposures, and its strategic approach to managing risk

•  Recommends risk appetite and tolerance levels to the Board and supports 

the Board in promoting a risk-aware culture across the Group

•  Meets privately with the CRO without the presence of management

•  The chair of the BRC has monthly one-to-one meetings with the CRO

The CSR Committee:

•  Provides oversight and advice on how the Group conducts its business 
responsibly, including matters relating to environmental, employee 
engagement and wellbeing, community involvement, ethics and diversity

The Investment Committee:

•  Provides oversight of the Group’s investment strategy

•  Oversees the management and performance of the Group’s investment 

portfolio

The Nomination Committee:

•  Reviews the Board’s structure, size, composition, and balance of skills, 
experience, independence, expertise and knowledge of the Company

•  Leads the process for Board appointments and makes recommendations 

to the Board

•  Provides guidance to management on executive succession planning

The Remuneration Committee:

•  Sets and oversees how the Group implements its remuneration policy

•  Oversees the level and structure of remuneration arrangements for senior 
executives, approves share incentive plans, and recommends them to the 
Board and shareholders

•  Interacts with the Audit Committee and BRC when considering setting 

targets and pay-outs

•  Engages its independent adviser, FIT Remuneration Consultants LLP (“FIT”) 
on market practice, corporate governance, incentive plan design and 
target-setting, regulations and other remuneration matters when necessary

50

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Board and executive management roles

Each Director brings different skills, experience and knowledge to the Company, with the NEDs bringing additional 
independent thought and judgement.

The Chairman:

The SID:

The NEDs:

•  Maintains, develops and 

leads the Board

•  Plans and manages the 

Board’s business

•  Ensures the Directors 

receive accurate, timely 
and clear information

•  Presides at Board meetings

•  The Board has agreed 

individual role profiles for 
the Chairman and the 
CEO. These clearly define 
their roles and 
responsibilities and ensure 
that no one person has 
unlimited powers of 
decision-making.

•  Acts as a sounding board 
for the Chairman and an 
intermediary for the other 
Directors when necessary

•  Available to shareholders  
if they have any concerns 
they cannot resolve through 
normal channels

•  Leads the Chairman’s 

performance evaluation 
annually

•  Challenge management  
in an objective and 
constructive manner

•  Use their wider business 

experience to help develop 
the Group’s strategy

•  Depending on the needs of 
the business, the NEDs and 
the Chairman commit at 
least three days a month 
and three days a week 
respectively to discharging 
their duties effectively as 
contained in their letters of 
appointment. The letters are 
available for inspection at 
the Company’s registered 
office and AGM. 

The CEO

As authorised by the Board, the CEO manages the Group’s day-to-day operations and delivers its strategy and 
financial results. The CEO delegates certain elements of his authority to Executive Committee members to help 
ensure that senior executives are accountable and responsible for managing their businesses and functions.

The Executive Committee

The Executive Committee is the principal management committee that helps the CEO manage the Group’s 
operations. It helps him:

•  Set performance targets

•  Implement the Board-determined Group strategy and direction

•  Monitor key objectives and commercial plans to help achieve the Group’s targets

•  Evaluate new business initiatives and opportunities

Managing 
Director
Commercial

Managing 
Director 
Personal 
Lines

Chief 
Operating 
Officer

Chief Risk
Officer

Chief 
Financial 
Officer

General 
Counsel

Chief 
Financial 
Officer-
designate

Group 
Human 
Resources 
Director

Biographical details of the Executive Directors and Executive Committee members are shown on pages 46 to 48.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMCorporate Governance report continued

Effectiveness
Board meetings & activity in 2017

T

B

I

T

B

T

B

B

T

S

T

B

BU

Jan

Feb

March 

April

May

June

July

August

September

October

November

December

Board meetings
The activities undertaken by the Board in 2017 intended to 
promote the success of the Company, are focused on its role 
as the leadership and decision-making forum for the Group.

Scheduled Board meeting discussions (set out on the timeline 
above) focused on four main themes in 2017:

Strategy & execution, including: setting the Group’s key 
strategic targets and monitoring the Group’s performance 
against those targets; reviewing customer experience and 
monitoring the Group performance against external brand 
metrics; reviewing and approving key projects aimed at 
developing the business or rationalising costs; reviewing the 
approach to mergers and acquisitions; and reviewing the 
individual strategy of key business lines.

Financial performance and investor relations, including: 
setting financial plans, annual budgets and key performance 
indicators (“KPIs”), and monitoring the Group’s results against 
them; considering the Group’s reserving position; approving 
financial results for publication; resetting the Group’s dividend 
policy; approval of catastrophe reinsurance arrangements; 
motor reinsurance renewal; authorising the Group’s planned 
capital management exercise of issuing of £350 million Fixed 
Rate Reset Perpetual Restricted Tier 1 notes with a coupon  
of 4.75% (“Tier 1 notes”) to investors, which were primarily 
used to fund the repurchase of half the Group’s £500 million 
(nominal) 9.25% Tier 2 debt; and reviewing broker reports  
on the Group alongside feedback from investor meetings.

Risk management, regulatory and other related governance, 
including: considering the impact of the Ogden discount  
rate review on the Group; reviewing and agreeing the  
Group’s Policies; setting risk appetites; approving the ORSA; 
approving major changes to the Group’s partial internal model 
and seeking to ensure that the Group complies with all 
regulatory requirements.

In addition to routine business, the Board considers and 
discusses key issues that impact on the business as they arise. 
The CEO and CFO spend a considerable amount of time with 
the different business units ensuring that the Board’s aims are 
being correctly disseminated throughout the Group, and that 
colleagues’ views and opinions are reported back to the 
Board. The NEDs meet with key management outside the 
Board and Committee fora to get a wider view of the  
Group’s activities.

Strategy day
The Board sets aside time each year outside the annual  
Board calendar to hold a strategy day giving the Directors the 
opportunity to focus solely on strategic matters. In June 2017, 
the Board held a session offsite to set and monitor progress 
against the Group’s strategy and to discuss the strategic 
challenges and opportunities the Group faces in the future, 
including advances in car technology.

Board training
The Board is committed to the training and development  
of Directors and employees. The Company Secretary is 
responsible for helping the Chairman regularly review and 
organise training for the Directors. The Company Secretary 
also maintains an annual training agenda for the Board and  
its Committees. In order for our Directors, particularly the 
NEDs, to discharge their responsibilities, it is essential that  
they understand our business.

The main Board training activities in 2017 included training  
on topics such as:

•  competition law;

•  Solvency II matters;

•  the Group’s Internal Economic Capital Model (“IECM”);

•  the Group’s investment risk appetite;

•  cyber risk and security;

Board & Board Committee governance, including: receiving 
reports from the Board’s Committees; updating terms of 
reference for the Committees; and implementing an annual 
review of the Board and Board Committees’ effectiveness.

•  the upcoming new insurance contracts standard (IFRS 17);

•  the outlook for internal audit in 2020;

•  EU General Data Protection Regulation (“EUGDPR”);

The co-ordination of the Board meeting content is managed  
by the Chairman, and supported by the CEO and  
Company Secretary.

•  alternative pricing;

•  conduct pricing; and

•  motor reinsurance.

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Key for Board meetings & activity in 2017

B

S

T

I

Board meetings

Strategy day

Training

Induction

BU

Business unit visits

T

B

BU

I

T

B

BU

T

T

B

B

Jan

Feb

March 

April

May

June

July

August

September

October

November

December

Business unit visits
The Board visits different business units during the year. During 
2017, NED visits to operational business units were arranged 
to meet the management teams and better understand how the 
business operates. These included visits to Sales, Customer 
Operations, Auto Services, Digital, Personal Lines, Data 
Science, Operational Risk and Commercial teams in Ipswich, 
Glasgow, Warwick, Doncaster and Bromley.

Board inductions
All new Directors appointed to the Board undertake an 
induction programme aimed at ensuring they develop an 
understanding and awareness of our businesses, people and 
processes, and of their roles and responsibilities as Directors  
of the Company. The programmes are tailored to suit each 
Director and include:

•  provision of relevant current and historical information about 

the Company and the Group;

•  visits to operations around the Group;

•  induction briefings from Group functions; and

•  one-to-one meetings with Board members, senior 

management and the Company’s advisers.

Danuta Gray’s programme focused on the Group’s businesses, 
strategic and transformational priorities, regulatory and 
governance frameworks, capital and financial management, 
and risk framework. Given Mike Holliday-Williams’ extensive 
experience of the business, his induction programme focused 
on his duties and responsibilities as an Executive Director of  
the Company and corporate governance matters.

Penny James commenced her induction programme in 
September 2017 which prepared her for her role as an 
Executive Director and CFO of the Company. The programme 
was tailored to familiarise Penny with the business, its culture, 
the market in which it operates and its people.

Board and Committee effectiveness review
In accordance with the principles and provisions of the Code, 
the Board’s intended practice is to conduct a thorough review of 
the effectiveness of the performance of the Directors, the Board 
as a whole and its Committees on an annual basis, with the 
input of an external facilitator at least once every three years. 

The 2016 Board effectiveness review was facilitated by an 
external consultant, Professor Rob Goffee of London Business 
School, who is independent and has no other connection with 
the Company. In 2017, the Board chose to conduct its 
effectiveness review in-house.

The Company Secretary designed and co-ordinated the 
process. This involved agreeing a structured questionnaire with 
the Chairman, SID and the Chairs of the Board’s Committees, 
distributing it to and interviewing the directors and stakeholders 
and preparing reports. The Board and each of its Committees 
reviewed and discussed the relevant reports.

Building on positive responses to the 2016 effectiveness 
review, the 2017 questionnaire focused on further 
opportunities for improvement, including making the best use of 
the experience and expertise of NEDs in the Board’s strategic 
thinking, the preservation of the Board’s culture at a time of 
changes to its composition and how the supportive and 
challenging relationship between the Board and the Group’s 
senior management can be preserved and enhanced.

The Committee questionnaire focused on the clarity of each 
Committee’s role and scope, its composition, the resources 
available to it and the effectiveness of communicating the 
Committee’s proceedings to stakeholders.

Outcome of the effectiveness review
The Chairman discussed the outcome of the effectiveness 
review with the NEDs and the CEO, providing them with 
feedback on their individual performance and contributions. 
The Board and each of its Committees received and debated 
their own reports resulting from this exercise. Feedback on the 
Chairman’s performance was provided by the SID, with input 
from his fellow NEDs.

Based on the responses to the questionnaire and resulting 
reports, the Directors are satisfied that the Board and each  
of its Committees operated effectively in 2017. The Directors 
are also satisfied that they made significant progress in areas 
identified for potential improvement in 2016.

Whilst the findings of the 2017 effectiveness review were 
positive, the Board and each of its Committees will focus 
during 2018 on opportunities for fine-tuning with the objective 
of further improving effectiveness.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COM 
 
 
 
 
Corporate Governance report continued

Governance framework and structure
The Board is responsible for ensuring an appropriate system of 
governance is in operation throughout the Group. This includes 
a robust system of internal controls and a sound risk management 
framework. The Board has established a risk management model 
that separates the Group’s risk management responsibilities into 
three lines of defence. An explanation of these responsibilities 
can be found on page 22.

The Group’s governance framework is detailed in the Group’s 
High Level Control and System of Governance Framework 
document. This document, together with the Regulatory 
Governance Map, details how the Group meets Solvency II 
and PRA requirements to identify Key Functions, to have and 
maintain a Governance Map and the requirements in respect 
of the PRA Senior Insurance Managers Regime and the  
FCA Approved Persons regime. The Board reviews these 
documents annually.

The core elements of the Governance Framework are the:

•  Matters Reserved for the Board and the Board Committees’ 

Terms of Reference;

•  High Level Control and System of Governance Framework 

document;

•  Regulatory Governance Map;

•  risk appetite statements, which are described on page 22;

•  Enterprise Risk Management Strategy and Framework 

(“ERMF”), which is described on page 23;

•  Executive Governance Framework, which outlines how 

each business function is governed and details the authority 
delegated to Executive Committee members;

•  Group policies, which address specific risk areas and 

inform the business how it needs to conduct its activities to 
remain within Risk Appetite; and

•  Minimum Standards, which interpret the Group policies into 
a set of operational requirements that can be implemented 
throughout the Group.

The diagram below summarises the split of responsibilities for the different parts of the Group’s governance framework.

The Board approves
the High Level Control and System of 
Governance Framework, risk appetite,  
Group policies and Regulatory Governance 
Map, following review by the BRC.

Matters 
Reserved for  
the Board 
and Board 
Committees’  
Terms of 
Reference

High Level Control and System  
of Governance document

Regulatory 
Governance 
Map

Risk appetite

Group policies 
and certain 
Minimum 
Standards

ERMF

Executive Governance Framework

Minimum 
Standards

Business unit and operational  
area implementation

The BRC approves
the ERMF, following review by the Risk 
Management Committee (a committee 
comprised of Executives).

The Risk Management  
Committee approves
the Executive Governance Framework  
which is developed by Executives. 

Policy owners approve
Minimum Standards subject to non-objection 
from the Risk Management Committee.

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Conflicts of interest
The Company’s Articles of Association allow the Board to 
authorise matters where there is, or may be, a conflict between 
the Group’s interests and the direct or indirect interests of a 
Director, or between a Director’s duties to the Group and another 
person. This is in accordance with the Companies Act 2006.

Each Director has a duty to avoid conflicts of interest. They 
must declare any conflict of interest that could interfere with 
their ability to act in the Group’s best interests.

The Board has authorised certain potential conflicts of interest 
in this way. However, the Board still deals with any actual 
conflict of interest or duty that might arise. This usually would 
involve making sure a Director does not participate in a 
relevant Board or Committee discussion or decision.

To do this, the Company Secretary maintains a register of 
conflicts, and any conflicts that the Board has authorised.

The Board reviews this register at each scheduled Board meeting.

Approach to diversity
The Board and Executive management are committed to 
ensuring that diversity is promoted across all areas of the 
Group and that everyone is treated fairly irrespective of their 
racial or ethnic origin, gender, age, disability, belief or sexual 
orientation, religion, or educational or professional 
background. There is a Board approved diversity policy and 
progress has been made in embedding principles and 
practices to promote diversity across the Group and to 
champion the benefits of a diverse and inclusive workforce.

The principles and practices set by the Board and the progress 
made in broadening the diversity of the Board include:

1. Maintaining at least 30% female representation on 
the Board

The Board is committed to seeking to maintain at least 30% 
female representation and at the same time to ensure that 
diversity as a whole remains a central feature. However the 
Board will continue to appoint the most appropriate candidates 
based on knowledge, skills, experience and, where necessary, 
independence.

The Board appointed two female Directors during 2017 
(Danuta Gray and Penny James). As at 26 February 2018, 
being the date of this report, Board female representation was 
36%. The Board’s female representation exceeds the target set 
in Lord Davies’ Women on Boards Review Five Year Summary 
to be achieved by 2020 and remains on target with the 
Hampton-Alexander Review’s recommendations for a minimum 
of 33% of women’s representation on boards by 2020.

2. Only engaging executive search firms who have signed  
up to the Voluntary Code of Conduct for Executive Search 
Firms on gender diversity and best practice.

In its search for candidates, the Board aims to only engage 
with executive search firms who are signatories to the Voluntary 
Code of Conduct for Executive Search Firms. During the year, 
the Nomination Committee worked closely with Egon Zehnder 
and Heidrick and Struggles, which culminated in the 
appointment of Danuta Gray and Penny James respectively. 
Both of these executive search firms are signatories to the 
Voluntary Code and neither has any other connection with  
the Company.

Further information regarding the Group’s approach to  
diversity including the process for Board appointments and 
reappointments can be found on pages 70 and 71 of the 
Nomination Committee report.

Senior management gender diversity
The Board remains committed to ensuring that high-performing 
women from within the business and from a variety of 
backgrounds, who have the requisite skills, are given the 
opportunity to progress their career internally.

The Group is a signatory to the Women in Finance Charter 
which aspires to see gender balance at all levels across 
financial services firms. The Group is committed to seeking to 
increase female representation at senior management level to 
30% by the end of 2019. As at 31 December 2017, women 
represented 25% of the Group’s senior management. The 
charts on page 28 of the CSR report provide a clearer picture 
of the diversity of the Board, senior managers and employees.

During the year, the Group introduced new initiatives, 
including succession planning programmes, to broaden and 
strengthen female talent at middle management level. Other 
key 2017 gender diversity initiatives included: the promotion 
of flexible working; a partnership with the EveryWoman 
network which helps organisations enhance the potential  
of female talent; and mentoring schemes and associated 
development programmes for high-potential female candidates.

Additional 2017 diversity initiatives
Other initiatives to broaden the diversity of the Board and 
senior management were also undertaken during 2017 and 
included: the revitalisation of the Diversity Network Alliance 
disability strand and the addition of the neuro-diversity strand; 
the creation of an inclusive work environment programme; the 
introduction of unconscious bias training for people managers; 
and the Group’s sponsorship of multiple diversity events.

Nomination Committee
On behalf of the Board, the Nomination Committee assesses 
the NEDs’ independence, skills, knowledge and experience  
as part of its annual review of each Director’s performance. 
The Board concluded that every current NED was 
independent, continued to contribute effectively, and 
demonstrated they were committed to the role. The Board is 
also satisfied that the Chairman’s external appointment as 
Chairman of Close Brothers Group plc set out on page 46 
does not restrict him from carrying out his duties effectively.

55

Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMCorporate Governance report continued

Jane Hanson, Mike Biggs and Clare Thompson have served 
on the Board since December 2011, April 2012 and 
September 2012 respectively. At the Board’s request, they 
have agreed to continue serving as NEDs and resolutions for 
their re-election as Directors will be proposed to the 2018 
AGM. In accordance with the Code, the extension of their 
terms of appointment beyond six years has been the subject of 
a particularly rigorous review. The Board is satisfied that Jane, 
Mike and Clare continue to make a significant contribution to 
the proceedings of the Board and its Committees and that the 
extension of their terms of appointment will provide valuable 
continuity as work on refreshing the Board progresses.

The Nomination Committee’s work during the year led to the 
appointment of Danuta Gray as an additional NED, Mike 
Holliday-Williams, MD Personal Lines, as an Executive Director, 
both with effect from 1 February 2017 and Penny James as  
an Executive Director with effect from 1 November 2017.  
You can find out more about these activities and the Nomination 
Committee’s work during the year on pages 70 to 71.

Accountability
An explanation of how the Board complies with the Code in 
relation to accountability is set out below, except for the 
following matters, which are covered elsewhere in the Annual 
Report & Accounts:

• how the Company seeks to generate value over the long 

term is explained in the business model on pages 6 and 7, 
and the strategy for delivering Company objectives is on 
pages 14 to 19; and

• how the Board has assessed the Group’s longer-term viability 
and the adoption of the going concern basis in the financial 
statements is on pages 23 and 103.

The Board has delegated responsibility to the Audit Committee 
to oversee the management of the relationship with the 
Company’s External Auditor. You can find details of the Audit 
Committee’s role, activities and relationship with the External 
Auditor in the Committee report on pages 61 to 64.

Responsibility for preparing the Annual Report 
& Accounts
The Board’s objective is to give shareholders a fair, balanced 
and understandable assessment of the Company’s position and 
prospects and business model and strategy. The Board is also 
responsible for maintaining adequate accounting records and 
seeks to ensure compliance with statutory and regulatory 
obligations.

You can find an explanation from the Directors about their 
responsibility for preparing the financial statements in the 
Statement of Directors’ responsibilities on page 103. The 
Company’s External Auditor explains its responsibilities on 
page 111.

The Directors confirm that they consider that the Annual Report 
& Accounts, taken as a whole, are fair, balanced and 
understandable, and provide the information that shareholders 
and stakeholders need to assess the Group’s position and 
performance, business model and strategy. In arriving at this 
conclusion, the Board was supported by a number of 
processes, including the following:

• management drafted the Annual Report & Accounts to ensure 
consistency across sections, and a steering group comprising 
a team of cross-functional senior management provided 
overall governance and co-ordination;

• a verification process, to ensure the content was factually 

accurate;

• members of the Executive Committee reviewed drafts of the 

Annual Report & Accounts;

• the Company’s Disclosure Committee reviewed an 

advanced draft of the Annual Report & Accounts; and
• the Audit Committee reviewed the substantially final draft 
of the Annual Report & Accounts, before consideration by 
the Board.

Risk management and internal control systems
The Board oversees the Group’s risk management and internal 
control systems. It has complied with the Code by establishing 
a continuous process for identifying, evaluating and managing 
the principal risks the Group faces.

The Board has established a management structure with 
defined lines of responsibility and clear delegation of authority. 
This control framework cascades through the divisions and 
central functions, detailing clear responsibilities to ensure the 
Group’s operations have appropriate controls. This includes 
controls relating to the financial reporting process.

The frameworks for risk management and internal control were 
in place for the financial year under review and up to the date 
of this report. They are regularly reviewed by the Board and 
comply with the Financial Reporting Council’s updated 
guidance on Risk Management, Internal Controls and Related 
Financial and Business Reporting.

The Group operates a Three Lines of Defence model. You can 
find out more about this in the Risk management section on 
page 22.

The Board, with the assistance of the BRC and the Audit 
Committee as appropriate, monitored the Company’s risk 
management and internal control systems that have been in 
place throughout the year under review, and reviewed their 
effectiveness. The monitoring and review covered all material 
controls, including financial, operational and compliance 
controls. The Board and its Committees are overseeing the 
programme of activity to upgrade and better integrate the major 
IT systems within the Group’s technology infrastructure, including 
focusing on developing future capability for both customers and 
colleagues and monitoring risks relating to IT systems’ stability, 
cyber security and the internal control environment.

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The Board was also supported in its review of the annual 
Control Environment Certification process. As part of this, each 
directorate self-assessed its risks and whether its key controls 
were appropriate and effective. The Risk and Group Audit 
functions reviewed and challenged these findings. The Group 
then combined the overall findings into a Group-level 
assessment, which the CEO approved. The process included 
reporting on the nature and effectiveness of the controls, and 
other management processes that manage these risks.

The BRC regularly reviews significant risks and how they might 
affect the Group’s financial position; comparisons to agreed 
risk appetites; and what the Group does to manage risks 
outside its appetite.

The Group Audit function supports the Board by providing an 
independent and objective assurance of the adequacy and 
effectiveness of the Group’s controls. It brings a systematic  
and disciplined approach to evaluating and improving the 
effectiveness of its risk management, control and governance 
frameworks, and processes.

The Directors acknowledge that any internal control system can 
manage, but not eliminate, the risk of not achieving business 
objectives. It can only provide reasonable, not absolute, 
assurance against material misstatement or financial loss.

On behalf of the Board, the Audit Committee regularly reviews 
the effectiveness of the Group’s internal control systems. Its 
monitoring covers all material controls. Principally, it reviews 
and challenges reports from management, the Group Audit 
function and the External Auditor. This enables it to consider 
how to manage or mitigate risk in line with the Group’s  
risk strategy.

Assessing principal risks
The Board determines the nature and extent of the risks that it is 
willing to take to achieve its strategic objectives. The Directors 
robustly assessed the principal risks facing the Company, 
including risks that would threaten its business model, future 
performance, solvency or liquidity. You can find a description 
of these risks, and their management or mitigation, on pages 
24 and 25.

This confirmation is based on the BRC’s twice-yearly review 
and challenge of the Group’s Material Risk Assessment 
(“MRA”), and the Board’s review and approval of the Group’s 
risk appetite statements. The MRA identifies risks quantified as 
having a residual risk impact of £40 million or more based on 
a 1-in-200 years likelihood. The quantifications are produced 
through stress and scenario analysis, and the IECM. Each 
directorate’s bottom-up risk identification and assessment 
supplements the MRA. The MRA also plays a key role in 
developing the ORSA and assessing the Group’s 
strategic plan.

Remuneration
The Board has delegated responsibility to the Remuneration 
Committee for the remuneration arrangements of the Group’s 
Executive Directors and Chairman. It recommends and monitors 
the remuneration level and structure for senior executives. You 
can find out more about this in the Directors’ remuneration 
report starting on page 74.

Relations with shareholders
The Board believes that engaging regularly with the 
Company’s shareholders is vital to the Group’s success. 
Communicating and engaging with investors means the Board 
can express clearly its strategy and performance and receive 
regular feedback from investors. It also gives the Company  
the opportunity to respond to questions and suggestions.

During 2017, the Board received regular updates from the 
Executive Directors, the Investor Relations team and the 
Company’s corporate brokers on the views of its shareholders 
and other investors.

The Chairman, SID and NEDs are available to attend meetings 
with major shareholders at their request. During 2017, the 
Company’s major shareholders were offered the opportunity  
to meet with the Chairman and/or the SID. In 2017, the 
Chairman met some of the Company’s major shareholders and 
discussed corporate governance topics including the Board’s 
philosophy on shareholder returns with respect to regular and 
special dividends.

It is open to all shareholders to raise any issues they wish with 
the Chair of the Remuneration Committee. As part of the 
development of the revised remuneration policy for Executive 
Directors which was approved by shareholders at the Group’s 
2017 AGM, the Chair of the Remuneration Committee led a 
wide-ranging consultation through engagement with proxy 
advisers, regulators and shareholders on matters relating to 
executive remuneration.

During 2017, the CEO and the CFO met with key 
shareholders following announcements of results and reported 
shareholders’ views back to the Board. They discussed a range 
of matters including the Group’s growth, Home and Motor 
strategies, price comparison website competitiveness, 
profitability, IT investment and reserving policy.

The Investor Relations team helps the Directors to communicate 
with investors. As demonstrated in the calendar on the next 
page, the Directors, in conjunction with senior management 
and the Investor Relations team, participated in varied forms  
of engagement, including investor meetings, seminars and 
conferences throughout 2017.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMCorporate Governance report continued

The CEO and CFO hosted conference calls for the Group’s 
quarterly results briefings and presentations for its 2016 full 
year results in March 2017 and its 2017 half year results in 
August 2017. In addition, the CEO and CFO provided a short 
video summarising the key messages of the Group’s 2016 full 
year results which is available on the Company’s website.

During 2017, the brokers undertook a comprehensive 
collection of investor views of the Group. The feedback 
received from the brokers helped the Group in its aim to 
provide investors with a simpler and more succinct summary of 
progress to date and the medium term direction of the business, 
from a financial, operational and strategic perspective.

Taking feedback received from the brokers into account,  
the Board also reviewed the Company’s dividend policy.  
The revised policy which was disclosed in the 2017 Half Year 
Report, aims to maintain flexibility and guide investors in their 
understanding of how the Group approaches the consideration 
of special dividend payments in the future. Further details  
on the revised dividend policy can be found on pages 42  
and 100.

We communicate with our debt investors through regular 
announcements and the debt investor section of our website 
which contains bond information, credit ratings and materials 
relating to the Group’s year-end reports, and information about 
our long-term debt maturity profile so investors can see the 
related future refinancing needs of the Group.

The Directors, in conjunction with senior management and the 
Investor Relations team, met with debt investors in the course  
of the Group’s normal investor conferences and roadshows 
throughout 2017.

During 2017, the CFO and the Investor Relations team held 
calls with credit rating agencies on a quarterly basis with  
each published set of results and an annual review meeting  
in December.

In December 2017, the Group announced the successful 
completion of its planned capital management exercises of the 
issue of Tier 1 notes to investors, which were primarily used to 
fund the repurchase of half the Group’s £500 million 9.25% 
Tier 2 debt. The principal purposes of the transaction were to 
increase Tier 2 debt capacity and to spread the maturity profile 
of the Company’s debt. Debt investor feedback received was 
positive, with strong support for the transaction rationale, 
investment case, strength of the balance sheet and overall 
business performance of the Company.

Annual General Meeting
The Board sees the Company’s AGM as a good opportunity 
for private shareholders to talk directly with the Board. All 
shareholders can attend the AGM if they wish. All Directors 
attended the AGM in 2017.

At the AGM, the CEO presents the Group’s financial results. 
The Chairman then invites shareholders to ask questions about 
the meeting’s business, before proposing the AGM’s formal 
business. All Directors who wish to continue to serve will be put 
forward for election or re-election at the AGM. The Chairman, 
the Committee Chairs and the remaining Directors and 
members of the Executive Committee are also available to talk 
with shareholders at the end of the meeting.

The outcome of the resolutions put to the AGM, including poll 
results detailing votes for, against and withheld, are published 
on the London Stock Exchange’s and the Company’s websites 
once the AGM has concluded.

Q1 2017

•  Full Year 2016 results 
roadshow – London/
Edinburgh/USA

•  Barclays Global Financials 
conference – New York

•  Morgan Stanley European 
financials conference – 
London

Q2 2017

•  Q1 Trading Update

•  AGM

•  Keefe, Bruyette & Woods 

European financials 
conference – London

•  Goldman Sachs European 
Financials conference 
– Madrid

•  Investor Relations  

roadshow – Amsterdam  
and Copenhagen

Q3 2017

Q4 2017

•  Q3 Trading Update

•  UBS European conference 

– London

•  Autonomous Future of 

Motor Insurance conference

•  Tier 1 notes issue 

roadshow – London/
Edinburgh

•  Half Year 2017 results 
roadshow – London/
Edinburgh/USA

•  Barclays Disruptive Mobility 

conference – London

•  Barclays Global Financials 
conference – New York 

•  Bank of America Merrill 
Lynch annual CEO 
conference – London

•  Analyst day – DLG Auto 
Services, Welwyn  
Garden City

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Having regard to the interests  
of our stakeholders

The Directors have regard to the interests of the Company’s stakeholders with a view to promoting the success of the Group for 
the benefit of its shareholders as a whole, and pursuing initiatives for the benefit of wider stakeholders. This resonates with the 
Group’s open and collaborative culture and corporate values.

Accordingly the Board has regard to matters including: the consequences of its decisions for the long term; the interests of the 
Company’s employees; the need to foster the Company’s business relationships with suppliers, customers and others; the impact of the 
Company’s operations on the community and the environment; and the requirement to act fairly as between members of the Company.

The diagram below sets out some examples of activities undertaken by the Board and its Committees during the 2017 financial 
year to illustrate how the Board’s decisions are informed by an understanding of, and have regard to, the interests and views of 
its shareholders and other stakeholders. 

Understanding our stakeholders

Making insurance much 
easier and better value for 
our customers

• The Board has regularly reviewed 
the strategy, plans and progress  
of the multi-year transformation 
programmes to upgrade the 
Group’s operating systems for 
Personal Lines and Commercial 
customers aimed at improving 
customer experience and covering 
pricing and other related data and 
digital systems across all products.

• During 2017 the Non-Executive 

Directors collaborated with 
Customer Assurance and 
Operations teams to understand  
the impact of recent training 
programmes on customer telephone 
calls and how this links to creating 
industry leading conversations  
and a better experience for the 
Group’s customers.

• The Board listened to telephone 
calls between customers and 
employees and reviewed customer 
feedback to gain a deeper insight 
into matters including customer 
retention, complaints handling, 
overcoming price related problems 
and the use of telematics.

• The Remuneration Committee has 
incorporated customer metrics into 
its decision making process for the 
award of bonuses to management 
as part of the Group’s AIP.

Investing in our people

Doing the right thing for the 
community and the 
environment

• The Non-Executive Directors  

• The Directors have encouraged 

visited various office locations and 
participated in CONNECT activities. 
CONNECT is a development 
programme aimed primarily at 
supporting employees in having 
better customer conversations.
• As part of a Board visit to the 

Group’s call centre in Doncaster, 
the Board awarded recognition 
prizes to employees for creating 
great customer experience and 
presented employees with 
accreditations from the Institute  
of Customer Service.

• A Leadership conference for circa 
650 people managers was held  
in November 2017, which was 
attended by members of the  
Board and all members of the 
Executive Committee.

• The Group is a signatory to the 

Women in Finance Charter and  
the Board is committed to seeking 
to increase female representation in 
senior management to 30% by the 
end of 2019. As at 31 December 
2017, female representation in  
the Group’s senior management 
was 25%.

• The Remuneration Committee has 

incorporated people metrics into its 
decision making process for the 
award of bonuses to management 
as part of the Group’s AIP.

and supported management with 
Shotgun, which is the CSR 
campaign with the ambitious long 
term aim to reduce deaths of young 
people in their first 1,000 miles of 
driving to zero.

• As part of a Board visit to 

Doncaster, management presented 
to the Board on how the Doncaster 
office had delivered against the 
Group’s CSR strategy, with a 
particular focus on the work 
undertaken in the local community 
and raising money for charities.

• In December 2017, the CSR 

Committee approved a new CSR 
strategy which has two overarching 
goals: ‘Protecting Britain’s road 
users’ and ‘Reflecting an ever-
changing Britain’. The priority for 
each goal is Shotgun and diversity 
and inclusion respectively.

• The CSR Committee believes in  

the positive benefits from employee 
participation in fundraising and 
volunteering and has monitored 
and challenged progress against 
CSR KPIs including those relating to 
energy use, CO2 emissions and 
waste. Further details are included 
in the CSR report on page 29  
and are available at  
www.directlinegroup.com.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMCorporate Governance report continued

Delivering returns for our shareholders

• The Group’s investment case is detailed on page 2 and 

incorporates the medium-term financial targets announced 
in the Company’s 2017 Half Year report relating to: a COR of 
93% to 95%; RoTE above 15%; growing the dividend in line 
with business growth; and maintaining solvency capital around 
the middle of the 140% to 180% Solvency II target range.
• The Group’s dividend policy states the expectation that 
one-third of the annual dividend will generally be paid  
in the third quarter as an interim dividend and two-thirds 
will be paid as a final dividend in the second quarter of 
the following year. The Group aims to grow its regular 
dividend in line with business growth. In the normal course 
of events the Board will consider whether or not it is 
appropriate to distribute any surplus capital to shareholders 
once a year, alongside the full year results. Further details 
on the dividend policy are contained in the Directors’ 
report on page 100.

• For the five years after the IPO the Group has consistently 
achieved profitable growth and returned £2.4 billion to 
shareholders, including the £393 million after payment  
of the proposed final and special dividends. The diagram 
below sets out the returns relating to RoTE and TSR for the 
financial years from 2013 to 2017.

Return on tangible equity
(%)

21.7% Total Shareholder Return

(%)

8.1%

2017

2016

2015

2014

2013

Direct Line Group

FTSE 350 
(excluding investment trusts)

21.7

14.2

18.5

16.8

16.0

300

250

200

150

100

16 Oct 12

31 Dec 12

 31 Dec 13

 31 Dec14

 31 Dec15

 31 Dec016

 31 Dec17

Our Code of Business Conduct
The Board has approved a Code of Business Conduct which summarises the Group’s business practices in relation to customers, 
shareholders and other stakeholders, employees, suppliers, the community and environment, competitors and regulators.

Business practices
We shall engage in honest, professional and ethical conduct and maintain 
effective procedures to prevent confidential information being misused.

Dealing with customers
We shall treat customers fairly, openly and honestly, and operate an effective 
complaints process to address any perceived departure from these standards.

Dealing with shareholders and other stakeholders
We shall seek to maximise shareholder value over time, recognising that  
wealth generated also benefits customers, employees and the communities  
where we operate.

Dealing with employees
We shall maintain a working environment that attracts, motivates and  
retains employees, and is intolerant of any type of discrimination, harassment  
or victimisation.

Dealing with suppliers of goods and services and business 
partnerships
We shall maintain the highest possible standards of integrity in business 
relationships with suppliers and partners by treating them honestly and with  
respect, and avoiding compromising offers of gifts and hospitality.

Dealing with communities and the environment
We shall contribute to the social and economic well-being of those communities 
where we are an employer, and encourage employees to participate in projects 
and initiatives to strengthen those communities.

Dealing with competitors
We will compete fairly and honestly and in accordance with all applicable 
competition laws.

Dealing with regulators
We shall maintain a constructive and open relationship with our regulators  
to foster mutual trust, respect and understanding, and will not offer anything  
to officials in return for favourable treatment.

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Committee reports 
Audit Committee report

Andrew Palmer
Chair of the Audit 
Committee

Membership, attendance and responsibilities of the Committee 
can be found on pages 49 and 50.

Areas of focus in the reporting period
•  The Committee reviews and monitors the reserving process. 
The Committee challenged the key reserving assumptions 
and judgements, emerging trends, movements and analysis 
of uncertainties underlying the ABE and MBE of technical 
provisions.

•  On 27 February 2017 the MoJ announced a change in  
the personal injury discount rate used in the assessment of 
damages for large bodily injury claims. The rate changed 
from 2.50% to minus 0.75%. The Committee reviewed  
and challenged management’s assessment of the impact  
of the proposed new discount rate on both the cost of 
settling reported claims and claims incurred but not 
reported. The associated second order impacts on claims 
cost, such as the additional cost for claims settling as PPOs 
and associated reinsurance recoveries were also reviewed. 
The Committee agreed that the Group should recognise  
the best estimate net impact of the rate change immediately 
and therefore the impact was reflected in the 2016 IFRS 
financial statements and Solvency II surplus capital reported 
position. Further information can be found in the Annual 
Report & Accounts for 2016.

•  The Committee provides oversight of the accounting 

estimates and judgements used in the preparation of the 
financial statements. For further details please see the table 
of significant judgements and issues on page 62.

•  In relation to Group Audit, the Committee received a  

report on compliance with the updated Chartered Institute  
of Internal Auditors guidance on effective internal audit in 
the financial services sector (“IA Code”). This provided an 
opportunity to challenge how the function sought to comply 
fully with the IA Code.

Committee skills and experience
In line with the Code, the Audit Committee as a whole is 
deemed to have competence relevant to the insurance and 
financial services sectors in which the Group operates.

All Committee members are members of the Institute of 
Chartered Accountants in England and Wales. They also  
have recent and relevant financial experience across a number 
of different insurance businesses, enabling them to contribute 
diverse expertise to the Committee’s proceedings. To keep their 
skills current and relevant, and in addition to Board training, 
members of the Committee have received training during the 
period on matters including a deep dive of Group Audit, IFRS 
17 and the Solvency II technical provisions.

Main activities during the year
At each scheduled Committee meeting, the Committee receives 
reports on financial reporting, reserves, internal controls and 
Group Audit, except at the December 2017 meeting where 
the focus was on pre year-end financial matters. You can find 
out more about this in the following sections.

Financial reporting

The Committee monitors the integrity of the financial statements 
of the Group and any other formal announcement relating to  
its financial performance. The Group’s financial reporting and 
control framework has been expanded to include Solvency 
II-related information.

During the year, the Committee reviewed the preliminary 
announcement of the Group’s 2016 financial results, the 2016 
Annual Report & Accounts, the 2017 Half Year Report, the 
Regular Supervisory Report and the Solvency and Financial 
Condition Report. The Committee then recommended them to 
the Board for approval. The Committee also reviewed the 
trading updates for the first and third quarters of 2017.

The Committee followed a review process before 
recommending the reports to the Board which focused on 
significant accounting policies and practices, emphasising 
those requiring a major element of judgement. The review  
also considered the going concern assumptions and viability 
statement in the case of the Annual Report & Accounts, 
valuation of assets and impairment reviews, reserving 
provisions, unusual transactions, clarity of disclosures and 
significant audit adjustments. This included the Solvency II 
balance sheet and the annual Quantitative Reporting Templates.

The Committee also advised the Board whether the Annual 
Report & Accounts, taken as a whole, were fair, balanced and 
understandable and provided sufficient information to enable 
the reader to assess the Group’s position and performance, 
business model and strategy.

When considering the Annual Report & Accounts for 2017,  
the Committee focused on the significant judgements and issues 
which could be material to the financial statements. These 
included the matters set out in the table on the next page.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMCommittee reports continued 
Audit Committee report continued

Matter considered

Description

Personal injury 
discount rate

Insurance 
reserves 
valuation

When the Lord Chancellor announced the change to the personal injury 
discount rate (the “Ogden discount rate” or “ODR”) in February 2017, 
reducing it from 2.50% to minus 0.75%, the Committee considered the 
impact on the 2016 accounts and discussed and challenged the analysis. 
Furthermore, at the time of the Half Year results in 2017, the Committee also 
considered the proposed release of reserves of £49 million in connection 
with reduced sensitivity to the Ogden discount rate from reserve releases in 
the first half of the year.

The Committee reviewed the ABE of the level of reserves. This included a 
report from independent external actuarial consultants on their assessment of 
the appropriate level of reserves for certain risks. Following the review of the 
ABE, the Committee also considered the MBE of reserves which can take into 
account certain trends, risks and higher confidence levels than those which 
are allowed for in the ABE due to its reliance on past experience. Further 
information on reserves is provided in this report.

Valuation  
of investments  
not held at  
fair value

The Committee considered reports on the judgements applied to the carrying 
value of the Group’s investments that are not held at fair value and the basis  
for the valuation. These assets are principally comprised of infrastructure 
loans, commercial real estate loans and private placement bonds held within 
the investment portfolio and information was provided to the Committee on a 
regular basis to support the value recognised in the accounts. During the year 
an impairment loss was recognised on the portfolio of £9.5 million and the 
Committee considered the explanation presented to support the impairment.

Estimates and 
judgements 

The Committee considered the accounting estimates and judgements that  
had a material impact on the IFRS financial statements.

As part of this process, the Committee considered the valuation of intangible 
assets. These mainly related to investment in the Group’s IT systems and 
capabilities in respect of projects which are aimed at improving the digital 
offering, customer experience and operational efficiency. Reports were 
presented to the Committee covering the assumptions and judgements  
made in coming to a valuation of these assets. As a result, the Committee 
recommended that an impairment charge of £56.9 million was made  
in the year.

Action

It is expected that the Ogden 
discount rate will change more 
frequently in future and the 
Committee will monitor the 
processes for the implementation 
of a change.

The Committee reviews and 
challenges the ABE and MBE on 
a six-monthly basis. In addition, 
it monitors developing trends in 
risks that could impact the 
reserves in a positive or negative 
way. On an ongoing basis 
deep dives are carried out on 
different risks.

The Committee will monitor the 
carrying value of investments 
and the basis for that valuation.

The Committee continues to 
consider major accounting 
estimates and judgements  
made in preparing the  
financial statements.

The Committee considered reports prepared by management 
on the significant estimates and judgements that were material 
to the financial statements and challenged the judgements 
being made, in particular in relation to the non-cash intangible 
asset impairment of £56.9 million. This relates to capitalised 
software development costs for ongoing IT projects primarily 
relating to the development of new systems. The Committee 
also discussed these matters with the External Auditor.

IFRS 17, which relates to recognition, measurement, 
presentation and disclosure of insurance contracts, applies  
to annual reporting periods beginning on or after 1 January 
2021. It is expected to have a significant impact on 
accounting for insurance contracts and the Committee  
received a training session dedicated to the key aspects  
of IFRS 17 and the likely areas of impact on the Group.

Reserves

Twice a year, the Committee reviews and challenges the key 
assumptions and judgements, emerging trends, movements  
and analysis of uncertainties underlying the ABE of technical 
provisions. At the same time, the Committee considers and 
challenges the appropriateness of the CFO’s proposals for 
MBE of reserves. These are informed by actuarial analysis, 
wider commercial and risk management insights, and 
principles of consistency from period to period. After reviewing 
the ABE and MBE of reserves, the Committee recommends 
them to the Board.

The Committee approves the annual plan for reviews of 
reserves, informed by emerging internal and external issues. 
At the other two scheduled meetings, the Committee considers 
developing trends in reserving and discusses and challenges 
the underlying assumptions that are used in setting the 
ABE reserves.

It also considers an appropriate balance between internal and 
external actuarial review. Consultants appointed to provide 
actuarial reviews of reserves are subject to approval by the 
Committee. An external actuarial review focusing on some  
of the reserves requiring most judgement was carried out by 
PricewaterhouseCoopers LLP for the Directors of the Company.

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Internal control and Group Audit

During the year, the Audit Committee reviewed the adequacy 
and effectiveness of the Group’s internal control systems.

The Group’s Financial Reporting Control Framework (“FRCF”) is 
part of its wider internal controls system. It addresses financial 
reporting risks. The Board delegates supervision of the FRCF to 
the Audit Committee and the CFO is responsible for the FRCF 
on a day-to-day basis.

During 2017, the Committee received regular reports on the 
FRCF and the testing of it. Part of those reports focused on 
control deficiencies, compensating controls and the mitigating 
actions taken by management.

The Committee considered the Group’s internal controls and 
processes for identifying and responding to risks.

The Committee provides oversight of Group Audit’s work and 
seeks to ensure it adopts industry best practice appropriately. 
The Group Head of Audit’s primary reporting line is to the 
Chair of the Committee. The secondary reporting line, for 
day-to-day administration, is to the CFO. Group Audit provides 
the Committee with independent and objective reports on the 
adequacy and effectiveness of the Group’s governance, risk 
management and internal controls. The Committee approves 
Group Audit’s annual plan and receives quarterly reports 
detailing internal audit activity, key findings, management 
responses, and proposed action plans. Group Audit also 
monitors that the most significant actions are completed.  
The Committee also approves the Group Audit Charter.

During the year, the Chair of the Committee attended the 
Group Audit function’s offsite day to aid the Committee in 
assessing whether the function was effective. This was in 
addition to regular interaction between the Chair of the 
Committee and the Group Head of Audit and the wider  
audit team. Following feedback from the Chair, and having 
reviewed a report from Company Secretariat, the Committee 
concluded that the function was effective and that it had the 
appropriate resources.

Additional information

The Committee has unrestricted access to management and 
external advisers to help discharge its duties. It is satisfied that 
in 2017 it received sufficient, reliable and timely information  
to perform its responsibilities effectively.

The Actuarial Director, external actuarial advisers, External 
Auditor and Group Head of Audit meet privately with the  
Audit Committee, in the absence of management.

The Chair reports on matters dealt with at each Committee 
meeting to the subsequent Board meeting.

External audit
Deloitte LLP (“Deloitte”) has served as the Company’s Auditor 
since 2000. Before listing, the Group was audited as a 
division of RBS Group. The Committee is responsible for 
overseeing the External Auditor and agreeing the audit fee. 
This also involves approving the scope of the External Auditor’s 
annual plan.

During the year, the Committee discussed the position on its 
external audit services contract and examined a number of 
options regarding the timing of tendering for the external audit, 
including the mandatory rotation of the Group’s audit firm, 
taking into account the reforms of the audit market by the 
Competition and Markets Authority and the EU. This included 
whether it was appropriate to tender the external audit contract 
for the year ending 31 December 2019.

The Committee decided that it was not appropriate to tender 
the external audit contract for the 2019 year end and, subject 
to continued effective performance by Deloitte, would review 
the position again in 2018 in relation to the 2020 year end. 
At that point a decision will be made whether to tender the 
external audit contract for the year ended 31 December 2020 
or defer until a later date. A number of factors were taken into 
account, including anticipated business changes, regulatory 
developments such as the new insurance accounting standard 
for implementation in 2021 and the appointment of a new 
audit partner by Deloitte during 2016, following the normal 
audit partner rotation process. The current audit partner is  
Colin Rawlings who was first appointed for the 2016 audit. 
The Committee has reviewed the latest public report on 
Deloitte, issued by the Financial Reporting Council’s Audit 
Quality Review Team, and has discussed the findings  
with Colin Rawlings and made enquiries as to how those 
findings relevant to the audit of Direct Line Group have  
been addressed.

There are no contractual obligations restricting the Company’s 
choice of external auditor and no auditor liability agreement 
has been entered into. Equally, any recommendation to 
re-appoint Deloitte as auditor of the Company depends on 
continued satisfactory performance.

The Company has complied with the provisions of the Statutory 
Audit Services for Large Companies Market Investigation 
(Mandatory Use of Competitive Tender Processes and Audit 
Committee Responsibilities) Order 2014.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMCommittee reports continued 
Audit Committee report continued

Auditor independence and non-audit services policy

The Group has an Independence of External Auditors Minimum 
Standard. This establishes parameters for preventing or 
mitigating anything that compromises the External Auditor’s 
independence or objectivity. The Minimum Standard covers:  
(i) the provision of audit and non-audit services; (ii) employment 
of audit employees by the Group and of Group employees by 
the external audit firm; and (iii) rotation of key audit employees. 
The Committee reviews and refreshes the standard annually to 
make sure it remains appropriate. The standard is compliant 
with the FRC’s implementation of the EU Audit Regulation and 
Directive in adopting the list of prohibited non-audit services 
which cannot be provided to the Group.

Effectiveness of the external audit process and 
re-appointing Deloitte as External Auditor
In 2017, the Committee assessed the External Auditor’s 
effectiveness. This was in addition to regularly questioning the 
External Auditor during its meetings. The Committee assessed 
the External Auditor through: (i) a detailed questionnaire 
completed by key stakeholders; (ii) discussing matters with  
the CFO; (iii) formally reviewing Deloitte’s independence;  
and (iv) assessing whether it fulfilled the agreed audit plan.

The Committee, after taking into account all of the information 
available, concluded that Deloitte had performed its obligations 
effectively and appropriately as External Auditor to the Group.

The Committee subsequently recommended to the Board that 
the Group re-appoint Deloitte as External Auditor. The Group 
will put a resolution regarding this to shareholders at the  
2018 AGM.

The Board reviewed and approved this report on  
26 February 2018.

Andrew Palmer
Chair of the Audit Committee

Before each financial year, the Committee formally approves  
a list of audit-related services that the External Auditor can 
provide. This is in accordance with the Minimum Standard.

The Group has delegated authority to the Audit Committee’s 
Chair to approve any non-audit services provided by the 
External Auditor costing up to £100,000. Non-audit services 
costing over £100,000 require the Committee’s approval. 
Each year, the Committee receives and reviews a report on 
expenditure on non-audit services.

During the year, the Committee approved fees of £0.2 million 
to Deloitte for services unrelated to audit work. The following  
is a breakdown of fees paid to Deloitte for the year ended  
31 December 2017.

Audit fees1

Non-audit fees

Total fees for audit  
and other services

Fees 
£m

1.9

0.2

2.1

Proportion

90.5%

9.5%

100% 

The non-audit fee of £0.2 million related to: (i) audit-related 
assurance services; (ii) services provided in reviewing the 
Group’s executive crisis management advice and training;  
(iii) supporting the Group HR Director on remuneration matters; 
and (iv) assurance services in relation to the issuance of 
Restricted Tier 1 notes.

The Committee reviewed how the Group applied its Minimum 
Standard on audit and non-audit services in 2017. It is 
satisfied that the Group has adequate procedures to ensure 
that the External Auditors are independent and objective.

Note:
1. You can find further information in note 10 to the consolidated  

financial statements. 

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Board Risk Committee report 

Areas of focus in the reporting period
•  The Group is focused on making insurance much easier  

and better value for its customers. The Committee reviewed 
and challenged the design and embedding of action plans 
developed to improve the management of customer 
complaints, including the plans to re-energise the training 
and coaching of staff to support improvements in complaint 
handling. The Committee probed management on the top 
five complaint categories for each of Personal Lines, Claims 
and Commercial and the activities planned to improve 
customer journeys.

•  The Group is progressing multi-year transformation 

programmes to upgrade its operating systems for Personal 
Lines and Commercial customers aimed at improving 
customer experience, covering pricing and other related 
data and digital systems across the business. The 
Committee regularly scrutinised and challenged the plans, 
progress, governance and key risks relating to these 
programmes including in relation to build, testing and 
deployment. In addition, the Committee monitored these 
programmes in the context of seeking to achieve the 
planned benefits to customers. The Committee also 
considered the outputs of reviews undertaken by the Risk 
function regarding these programmes.

•  In October 2017, the Group received approval from the 
PRA following a ‘Major’ change to the IECM. The ‘Major’ 
change was due to the accumulation of ‘Minor’ model 
changes since the IECM had previously been approved  
by the PRA. The Committee reviewed and challenged the 
application to the PRA, including the details of and rationale 
for all model changes, together with the impacts on the  
SCR and the governance process for the model changes. 
The Committee also scrutinised reports from the Risk Function 
and Group Audit on IECM validation and the control 
environment respectively.

•  The European Union General Data Protection Regulation 
(“EUGDPR”) is an important area of focus for companies. 
The Committee monitored and challenged the plans, 
progress and governance regarding preparedness for 
EUGDPR which comes into force on 25 May 2018.  
The regulations include more stringent requirements on  
how personal data can be collected and processed and  
for enhanced privacy rights for individuals. The Committee 
questioned management on activities and action plans 
including, in relation to: (i) e-Privacy; (ii) notices of consent; 
(iii) the scope of the legislation; (iv) data retention; and (v) 
data portability. Training on EUGDPR was delivered to the 
Board in 2017.

Jane Hanson
Chair of the Board  
Risk Committee

Membership, attendance and responsibilities of the Committee 
can be found on pages 49 and 50.

Main activities during the year
Risk monitoring and oversight

At each scheduled meeting, the Committee received a  
report from the CRO detailing the Group’s current and 
forward-looking solvency position, and providing outputs of 
regular risk monitoring and details of specific risks and issues. 
The report was enhanced during the year to set out more 
clearly the Group’s current risk profile, the areas of 
management focus and the key activities being undertaken  
by the risk management function to drive forward the 
embedding of risk management across the Group.

The Committee received regular reports regarding the three 
strategic risk appetite statements: maintain capital adequacy; 
stable and efficient access to funding and liquidity; and 
maintain stakeholder confidence.

The Committee monitored the Group’s exposure against these 
risk appetite statements and the lower level risk appetite 
statements, reviewed key risk indicators and assessed the 
drivers that affect status against risk appetite. The Committee 
reviewed and questioned the justification of the assessment of 
certain risks and the robustness of management action plans  
to address areas close to or outside tolerance. The extent of 
change being executed continued to be an area of focus for 
management and the Committee reviewed and challenged the 
actions taken by management in relation to change risk.

The Committee monitored the Group’s risk management and 
internal control systems, and reviewed their effectiveness. This 
covered all material risks, including financial, operational and 
compliance. The Committee reviewed the residual risk position 
after the operation of controls and considered the effectiveness 
of any associated mitigating actions and compensating 
controls. The monitoring and review by the Committee involved 
examining an assessment of the control environment and 
material controls at Group level, based on directorate-level risk 
and control self-assessments. These assessments were subject  
to challenge by the Risk and Group Audit functions.

On behalf of the Board, the Committee also monitored  
the Group’s risk management systems, and reviewed  
their effectiveness. This included Horizon, the Group’s risk 
management software, on which the Committee took part in  
a deep dive workshop to gain a more insightful understanding 
of the scope and application of the system.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMCommittee reports continued
Board Risk Committee report continued

The Committee assessed the principal risks facing the Group, 
which you can find listed on pages 24 and 25. The 
Committee achieved this by reviewing and challenging the 
Group’s Material Risk Register in the context of the Group’s  
risk appetite and through consideration of the risk assessment 
contained in the CRO’s report that was discussed at each 
scheduled meeting.

The Committee reviewed the third annual Assessment of  
Risk Behaviours and Attitudes undertaken jointly by the Risk 
function and Group Audit, which covered areas including: 
tone from the top; decision-making; and risk management.  
The Committee challenged the outputs of the assessment,  
as well as areas for further improvement, and ensured the 
appropriateness of the actions identified. The Committee also 
considered the activities of the Risk function in driving a good 
risk culture across the Group through mechanisms such as 
training and its internal communication strategy. The Committee 
commended the continued progress made in embedding risk 
management and demonstrating positive culture and 
behaviours in risk management.

The Committee undertook a deep dive on the Commercial 
division, focusing on its governance processes, control 
environment and risk profile. Challenges from the Committee 
included assessing the enhancements of controls relating to 
pricing and budgeting as well as the improvements to 
reinsurance data collection processes.

Additionally, the Committee considered other subjects in more 
detail at each scheduled meeting. These included: compliance 
and regulatory risk including oversight of the Group’s 
regulatory relationships; operational risk; financial risk, 
Solvency II and IECM; emerging risks; and risk governance.

Customer and Conduct

The Group aims to make insurance much easier and better 
value for its customers by endeavouring to deliver on its 
commitments and seeking to ensure that fairness is a natural 
outcome of what the Group does. The Committee reviewed 
and challenged reports relating to the Group’s conduct 
towards its customers, to gain assurance that customer 
expectations and outcomes were reasonable and appropriate 
and to determine that the Group was operating within its 
defined conduct risk appetite, as set by the Board.

At the Committee’s meeting in February 2017, and following 
the transfer of responsibility for ownership of the Group’s 
Conduct Policy from the Risk function to management, the 
Committee reviewed and challenged reports from management 
on conduct culture and customer complaints.

At the Committee’s meeting in November 2017, and as 
detailed in the areas of focus on page 65, the Committee 
undertook a deep dive on customer complaints and reviewed 
and challenged the action plans designed by management to 
reduce customer complaints and improve customer experience.

Compliance and regulatory risk

During the year, the Committee considered the Group’s 
compliance with regulatory requirements including conduct  
and financial crime. The Committee approved the annual 
Compliance Plan which sets out the compliance activities 
which will be undertaken in the upcoming year with the 
objectives of: (i) ensuring compliance; (ii) maintaining an  
open and co-operative relationship with regulators; and  
(iii) ensuring the Board and employees understand their 
regulatory responsibilities.

The Committee reviewed and challenged the outputs from 
conduct and compliance assurance reviews, including in 
relation to Solvency II compliance.

The Committee reviewed the Group’s Regulatory Governance 
Map and received updates on regulatory interactions, 
particularly with the FCA and PRA. The Committee also 
received updates on relevant regulatory developments, 
including an update on the changes to the Senior Manager 
and Certification Regime. The regime now covers employees 
who are considered to be performing functions which are of 
specific importance to the sound and prudent management  
of the firm.

The Committee received regular reports on the Group’s  
actions to prevent financial crime, including reviewing the 
annual Financial Crime Report.

Operational risk

The Committee continued to review and challenge IT controls, 
including risks relating to IT systems’ stability, cyber security, 
technology resilience and the internal control environment.  
The Committee assessed the level of prevention, protection and 
detection in relation to cyber risk and the residual risk for each 
of the IT control areas, taking into account any compensating 
controls and/or mitigating actions. The Committee questioned 
the impact of system stability issues in relation to customer and 
conduct metrics, including call abandonment rates. The 
Committee also reviewed IT risk appetite statements to gain 
assurance that these were appropriate and in line with the 
overarching Group risk appetite.

As detailed in the areas of focus on page 65, the Committee 
received regular updates on the Group’s multi-year 
transformation programmes, including the development of  
the next generation of customer systems for Personal Lines and 
Commercial. The Committee monitored and examined the 
oversight and challenge of major change initiatives by the  
Risk function and reviewed the outputs of the assurance work 
undertaken by the Risk function and Group Audit.

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Financial risk

Whistleblowing

The Committee reviewed the arrangements by which 
employees may, in confidence, raise concerns about possible 
improprieties in matters of financial reporting or other matters 
(“whistleblowing”). The Committee also reviewed reports 
relating to whistleblowing to ensure arrangements are in place 
for the proportionate and independent investigation of such 
matters and for appropriate follow-up action. The Committee 
probed management and was satisfied that the whistleblowing 
process met the necessary standards and that it was 
adequately designed, operated effectively and adhered to 
regulatory requirements.

Anti-Bribery and Corruption

Annually, the Committee considers an anti-bribery and 
corruption (“ABC”) report, which includes an annual risk 
assessment of the level of ABC risk to the Group. Following 
review and challenge, the Committee was satisfied that the 
Group’s policies and procedures on ABC were fit for purpose 
and ABC risks were managed appropriately.

Additional information

The Committee has unrestricted access to management and 
external advisers to help discharge its duties. It is satisfied that 
in 2017 it received sufficient, reliable and timely information to 
perform its responsibilities effectively.

In addition to monthly one-to-one meetings with the Chair,  
the CRO also met privately with the Committee without 
management being present.

The Chair reports on matters dealt with at each Committee 
meeting to the subsequent Board meeting.

The Board reviewed and approved this report on  
26 February 2018.

Jane Hanson
Chair of the Board Risk Committee

At each meeting, the Committee monitored the Group’s 
performance against capital risk appetite through the CRO’s 
report. Committee members considered financial risks in the 
strategic plan against risk appetite. Committee members also 
reviewed and challenged the ORSA report and subsequently 
recommended the report for approval to the Board. Challenges 
on the ORSA included those in relation to stress testing of the 
strategic plan, distribution risk, internal model validation activity 
and contingent management actions.

The Committee reviewed and challenged the stress and scenario 
testing plan prioritising the importance of certain scenarios.  
The Committee also examined the outputs of the budget stress 
tests and the associated management actions, where necessary, 
required to keep the Group within risk appetite.

The Committee also reviewed the application to the PRA 
regarding the ‘Major’ model change, which included the 
impact it would have on the SCR. For more information on the 
‘Major’ model change please see the areas of focus section  
on page 65.

Throughout the year the Committee received reports on the 
IECM, including independent validation results and the IECM 
Owners’ report. This outlined the scope of the IECM, key 
outputs, risk drivers, significant parameters, expert judgements 
and key assumptions. The Committee challenged management 
on the assumptions in relation to the reinsurance decision-
making process in the context of the Group’s risk appetite  
as a result of reviewing the IECM Owners’ report.

Emerging risks

During the year, the Committee held a strategy day where  
it considered management’s response to the emerging risks to 
the business, and challenged the assumption that management 
had identified all possible emerging risks. The Committee  
also challenged the Risk function’s role in ensuring that these 
risks were being monitored and managed appropriately.  
The Committee undertook a deep dive into risks arising from 
autonomous car technology and from potential new market 
entrants. The Committee also challenged the possible 
opportunities in emerging risks, particularly regarding the use 
of data in pricing.

Risk governance

Every year, the Committee reviews and approves the ERMF, 
which includes details of the Group’s Policies and Minimum 
Standards. The Committee reviewed and challenged each 
Group Policy and the Regulatory Governance Map as part of 
the Group’s Solvency II requirements and recommended them  
for approval by the Board. The Committee also considered the 
results of the annual Group assessment of the effectiveness of  
the internal control environment undertaken by each business 
directorate, as well as monitoring controls on an ongoing basis.

The Committee considered, challenged and approved the 
Annual Risk and Compliance operational plan and the 
adequacy and objectivity of the Risk function’s resources.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMCommittee reports continued
Corporate Social Responsibility (“CSR”) Committee report

Helping to make our society safer (Shotgun):

During the year, the Committee received progress updates  
at each meeting on Shotgun. You can find further details on 
Shotgun and about the Group’s priorities in the CSR report  
on pages 26 to 29.

Proud to be here

The objective of this area of focus is to improve employee 
engagement as a key enabler of the Group’s 2017 strategy. 
The KPIs for this element are linked to the People Strategy and 
focus on employee engagement, diversity and inclusion. The 
Committee also reviewed the Group’s policy on compliance 
with the Modern Slavery Act 2015. This included reviewing 
internal compliance and how third-party suppliers complied 
with the requirements under the Act.

Being recognised as part of our communities

The Committee reviewed progress on strengthening the level 
of support provided by the Group to the network of Community 
and Social Committees operating across the Group. 
The Committee challenged the main targets which related to 
volunteering, fund raising, matched payroll giving; and the 
Community Cashback scheme, a scheme which supports the 
causes and community groups which employees felt most 
passionately about when they fundraise or volunteer in their 
own time.

The ‘One Day’ volunteering initiative, which gives employees 
paid leave to volunteer in their local community, and 
Community Cashback scheme continued to be considered  
the two areas with the greatest potential for impact. These 
arrangements encourage colleagues to take part and raise 
funds for local causes.

Reduce, Reuse and Recycle

This strand of the strategy considers energy use, waste 
management and resource use within the Group’s operations 
and environmental and social matters in the Group’s supply 
chain. The Committee reviewed the key objectives related to 
reducing greenhouse gas (“GHG”) emissions, diverting waste 
from landfill, and challenged the targets, including the new 
targets for waste recycling across the Group’s accident and 
repair centres.

CSR activities
The Committee was kept up to date with the Group’s external 
positioning, including the Group’s stakeholders and its 
approach to managing external relationships, which included 
the use of the corporate website and the AGM. The Committee 
continues to challenge management’s approach to ensure  
that it is both authentic and strategic, and that it continues  
to focus on initiatives with real potential to improve lives.  
The Committee monitored the Group’s performance against  
the targets set in relation to CSR KPIs.

The Committee reviewed the CSR-related feedback received 
from proxy voting advisers and encouraged management to 
consider addressing the relevant feedback.

The Board reviewed and approved this report on  
26 February 2018.

Sebastian James
Chair of the CSR Committee

Sebastian James
Chair of the CSR 
Committee

Membership, attendance and responsibilities of the Committee 
can be found on pages 49 and 50.

Areas of focus in the reporting period
•  The Committee’s principal focus during 2017 was on 

“Shotgun”, the CSR initiative designed with the ambitious 
goal of seeking to reduce young driver deaths in their first 
1,000 miles of driving to zero. The Committee received 
reports at each meeting on the development of the app and 
the key milestones.

•  The Committee reviewed the progress achieved in the year 
in relation to the community. This included responding to  
the fire at the Grenfell Tower, London, in June 2017 and to 
the terror attacks which took place in the UK in 2017. The 
Committee supported management in its decisions to fund  
a project to help tower block tenants build resilience and in 
providing support for the British Red Cross, respectively.

•  The Committee challenged management on the future CSR 
strategy and in particular the need to create a clearer focus 
on one or two key themes.

•  During the year, the Committee reviewed the key statistics  
in relation to the gender pay gap, and the work being 
undertaken to increase the number of women in senior 
roles. The Committee was delighted to note the continued 
strong performance in raising employee engagement scores 
across the Group, as measured by the annual employee 
survey, and continues to push for initiatives to further 
increase engagement.

Main activities during the year
The Committee monitors the implementation of the CSR strategy 
through regular updates on the different focus areas and 
challenges the robustness of, and progress against, targets 
relating to each strand of the CSR strategy. The Committee 
also ensures that best practice and thinking across the market  
is considered as part of the Group’s own CSR approach.

CSR strategy
The Group’s CSR strategy for the year focused on four areas. 
They are: (i) Helping to make our society safer (Shotgun);  
(ii) Proud to be here; (iii) Being recognised as part of our 
communities; and (iv) Reduce, Reuse and Recycle. A member 
of the Executive Committee sponsored each area.

In December 2017, the Committee approved a new CSR 
strategy which has two overarching goals: ‘Protecting Britain’s 
road users’ and ‘Reflecting an ever-changing Britain’.  
The priority for each goal is Shotgun and Diversity and 
Inclusion respectively.

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Investment Committee report

Areas of focus in the reporting period
•  The Committee reviewed the Group’s liquidity needs under 
stress scenarios in order to assess the adequacy of liquidity 
held within the investment portfolio. The Committee looked 
to strike a balance between possible short-term liquidity 
requirements (without the need to sell assets, potentially 
incurring capital losses) and income foregone. The overall 
requirement was reduced in response to outputs from 
catastrophe modelling, while overnight requirements were 
increased in the light of collateral requirements observed 
following the depreciation of Sterling immediately after the 
EU referendum. The Committee also received a separate 
report on planned changes under EU money market reform 
which will impact the future investment of cash assets.

•  At the meeting in January 2017, the Committee approved 
the proposal by the Investment & Treasury department to 
bring in-house the management of certain Sterling investment 
grade fixed income assets as part of the drive to deliver a 
more cost-effective investment operating model. Approval 
followed a long period of scrutiny by the Committee starting 
early in 2016, during which time an independent assessment 
was received on the adequacy of credit selection and 
monitoring processes to be employed and the results from  
a model portfolio examined on several occasions. Later in 
2017, the Committee received a positive internal audit report 
which had been requested at the time of authorising the 
initiative to provide further assurance over the ongoing 
management of the internally managed portfolios. The report 
confirmed that the key controls for the internally managed 
portfolios were operating effectively.

•  At the request of the Committee, a study was received 

examining the efficiency and effectiveness of the present 
hedging strategy employed to mitigate currency and 
non-Sterling interest rate risk, as well as considering 
alternative instruments to achieve the same hedging 
objectives. The Committee concluded that the present 
hedging strategy remained appropriate in terms of 
efficiency and effectiveness.

•  The Committee considered research undertaken to identify 

the most appropriate metrics to employ with regard to sizing 
the investment risk budget within the context of the Group’s 
other risks (primarily insurance risk), and capital. A number 
of metrics, with proposed risk appetite limits, were agreed 
and recommended to the Board.

•  The Committee invited the managers of the UK property  
and US dollar high-yield portfolios to present updates on 
their respective portfolios, current investing strategy and 
market outlooks. In the case of the presentation given by  
the manager of the property portfolio, the Committee 
requested a report on cladding and fire risk matters.  
The Committee was satisfied with the performance of  
both portfolios, current strategy and responses received  
to questions raised at both presentations.

•  The Committee wanted to understand the actions undertaken 

to comply with the requirements of the Prudent Person 
Principle (“PPP”) under the Solvency II Directive. Following 
review, the Committee was satisfied that appropriate levels 
of delegation to management had been put in place; and 
that management were robustly reviewing investment actions 
and risks taken against the PPP guidelines.

Andrew Palmer
Chair of the Investment 
Committee

Membership, attendance and responsibilities of the Committee 
can be found on pages 49 and 50.

Main activities during the year
Market developments

At each scheduled meeting the Committee received a market 
update from the Director of Investment Management and 
Treasury. The update covered economic conditions in the UK, 
the United States of America and the Eurozone; market levels 
for key asset classes (notably credit); the outlook for interest 
rates and inflation; and developing issues viewed as 
appropriate to be brought to the attention of the Committee. 
High asset prices, divergent monetary policies pursued by 
central banks, the expected slowdown in UK annual growth 
and growing consumer indebtedness shaped the Committee’s 
investment concerns across the course of 2017.

Suitability of investment strategy

An annual asset and liability management study is presented  
to the Committee each year which informs strategic benchmark 
allocations and provides part of the context for the addition of 
new asset classes or exiting a present holding. The Committee 
was particularly interested this year to understand how the 
change in the Ogden discount rate, which was announced  
in February 2017, impacted asset benchmark holdings given 
changes to the relevant underlying reserves.

Monitoring investment activity and performance

The Committee received a comprehensive report at each 
scheduled meeting covering: the financial results from 
investment activity; aggregate portfolio positioning versus 
strategic benchmarks; performance of each individual portfolio 
against benchmark; adherence with operational controls; 
performance of suppliers; and compliance with an agreed 
framework of risk limits. During 2017, the Committee was 
particularly interested to understand that (i) the new operating 
model (following the change of custodian and middle office 
supplier in 2016), and (ii) Solvency II reporting of assets and 
derivatives to the PRA, had been implemented and were 
operating effectively.

The Board reviewed and approved this report on  
26 February 2018.

Andrew Palmer
Chair of the Investment Committee

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMMain activities during the year
Board composition

During the year, the Committee: considered the Board’s skills 
and experience; reviewed the structure, size and composition 
of the Board; reviewed the membership and chairmanship of 
the Board’s Committees; and reviewed NEDs’ letters of 
appointment, terms of appointment and time commitment.  
The letters of appointment for the Chairman and NEDs set out 
the time the Group anticipates that they will commit to their 
roles. This is at least three days a week for the Chairman and 
an average of three days a month for the other NEDs 
depending on business needs.

Succession planning

The Committee places great importance on Board and Executive 
succession planning and monitors its progress as a standing 
agenda item at each of its scheduled meetings. The Committee 
guides management in Executive succession planning.

Board changes

There were a number of Board changes during the year.  
The Company appointed:

•  Danuta Gray as a NED with effect from 1 February 2017;

•  Mike Holliday-Williams as an Executive Director with effect 

from 1 February 2017; and

•  Penny James as an Executive Director and CFO-designate 

with effect from 1 November 2017.

The Company also announced that John Reizenstein and 
Andrew Palmer would not seek re-election at the Company’s 
AGM on 10 May 2018. The Committee also recommended 
the appointment of Danuta Gray as a member of the 
Remuneration Committee and Nomination Committee, and 
John Reizenstein as a member of the Investment Committee,  
all of which the Board subsequently approved. The Committee 
continues to monitor the membership of the Board’s Committees 
to ensure that each Committee has a suitable balance of skills 
as well as taking into consideration the length of service of  
the members.

Committee reports continued
Nomination Committee report

Mike Biggs
Chair of the Nomination 
Committee

Membership, attendance and responsibilities of the Committee 
can be found on pages 49 and 50.

Areas of focus in the reporting period
•  During 2017, the majority of the Committee’s time was 
devoted to considering the composition of the Board.  
It ensured that the recruitment process for Non-Executive 
Directors (“NEDs”) identified the skills and experience that 
the Board needs to be able to challenge and support senior 
management in developing and executing the Group’s 
strategy. It also reviewed Executive succession planning 
with a view to ensuring that the Group’s future leadership 
will have the qualities needed for the strategic and cultural 
development of the business.

•  As part of its focus on Executive succession planning, and  
to improve gender and other diversity in the Group’s senior 
management, the Committee continued to encourage 
management to grow its talent pipeline, both by developing 
existing employees and by hiring new talent. This is being 
achieved by: (i) the systematic assessment of potential;  
(ii) bespoke personal coaching; and (iii) development  
plans for high-potential employees. The Committee also 
continued to encourage the targeted recruitment of new 
senior executives to strengthen general management, 
leadership and capability in disciplines including  
strategic development, change management, IT, claims 
management, data, finance and procurement. In 2017,  
the Group made 16 external appointments to senior 
management, 50% of whom were female.

•  The Committee chose to use two external search consultants 

during the year; Egon Zehnder for the Non-Executive 
position and Heidrick & Struggles for the CFO position.  
For both consultants, the Committee set the profile and 
criteria to be used in the search. Mike Holliday-Williams 
was appointed as Executive Director through the internal 
talent pipeline.

•  The Committee ensured that John Reizenstein and Penny 
James would work alongside one another to support an 
orderly transition until John steps down as an Executive 
Director at the conclusion of the AGM on 10 May 2018. 
Penny will take over as CFO on 1 March 2018. Her 
appointment reflects the commitment to seek to attract 
diverse and effective leadership to drive and deliver the 
Group’s strategy.

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The Board is satisfied that Jane and Clare remain independent 
and that all three continue to make a significant contribution to 
the Board and its Committees, and provide valuable continuity 
to the Board. Mike Biggs was independent when appointed 
as Chairman. The Committee recommended to the Board and 
shareholders to elect or re-elect all serving Directors at the 
Company’s 2017 AGM.

Diversity

The Group celebrates the diversity of its workforce. The Group 
seeks to recruit the best candidates for all positions throughout 
the business. At the date of this report, four of the Group’s  
11 Directors are women, which equates to 36% of the Board. 
This meets the target set in Lord Davies’ Women on Boards 
Review Five-Year Summary published in October 2015, to  
be achieved by 2020. The Group is also aiming to meet the 
executive-level target set in the Hampton-Alexander Review to 
be achieved by 2020. The Board acknowledges the benefits 
of diversity in all respects.

You can find out more about the Group’s approach to diversity 
in the CSR report on page 28 and the Corporate Governance 
report on page 55.

The Board reviewed and approved this report on  
26 February 2018.

Michael N Biggs
Chair of the Nomination Committee

Board appointment and reappointment process

The Committee oversaw the process to appoint Danuta Gray 
as a Non-Executive Director and Penny James as an Executive 
Director and CFO-designate. The process to appoint Danuta 
was disclosed in the 2016 Annual Report & Accounts. For the 
appointment of Penny James, the Committee produced a 
detailed brief and engaged external search consultants, 
Heidrick & Struggles, to find suitable candidates.

Heidrick & Struggles prepared a long list of candidates of 
appropriate merit from diverse backgrounds for the position. 
The Committee agreed a shortlist for the role and interviewed 
candidates. It then approached the PRA and FCA for approval, 
and recommended appointing Penny James as an Executive 
Director and CFO-designate to the Board.

Heidrick & Struggles is a signatory to the Voluntary Code of 
Conduct for executive search firms. The firm is not connected  
in any way to the Company.

As Penny James was appointed since the last AGM, she will 
submit herself for election at the Company’s 2018 AGM.

Following regulatory approval, the Committee also 
recommended the appointment of Mike Holliday-Williams to 
the Board in recognition of his leadership of the Personal Lines 
business and to leverage his expertise for the benefit of all of 
the Group’s businesses.

Electing and re-electing Directors

Before recommending the proposed election or re-election  
of Directors at the 2017 AGM, the Committee reviewed the 
independence of NEDs. It concluded that Danuta Gray, Jane 
Hanson, Sebastian James, Andrew Palmer, Clare Thompson 
and Richard Ward were all independent within the Code’s 
meaning. Jane Hanson, Clare Thompson and Mike Biggs have 
served on the Board since December 2011, September 2012 
and April 2012 respectively. In accordance with the Code, 
the extension of their terms of appointment beyond six years 
has been the subject of a particularly rigorous review by the 
Committee. Mike Biggs, as Chairman of the Board and Chair 
of the Committee, was not involved in his own review.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMCommittee reports continued
Remuneration Committee report

Clare Thompson
Chair of the Remuneration 
Committee

Membership, attendance and responsibilities of the 
Committee can be found on pages 49 and 50.

FIT Remuneration Consultants LLP, who act as independent 
advisers to the Committee, also attend Committee meetings.

Areas of focus in the reporting period
•  The Committee completed the review of the Remuneration 

policy which it had begun in 2016 and which had 
previously been amended in 2014. The revised 
Remuneration policy was approved by shareholders at the 
AGM in May 2017, with over 98% of the votes cast in 
favour of the policy. The policy is expected to remain in 
place for the next three years.

•  The Committee reviewed the effect of the change in the 
ODR on the outcome of the 2016 AIP. Whilst the ODR 
change was not announced until the end of February 
2017, it materially impacted the financial results for 2016 
and AIP payout. As the return on tangible equity (“RoTE”)  
for 2016 was impacted, the vesting level of the long term 
incentive plan (“LTIP”) awards granted in 2014 and which 
vested during 2017 was also reduced. The Committee 
agreed to keep their assessment of the 2016 AIP outcome 
under review if the ODR was raised during the year as  
a result of a further government review. Given the 
announcements in 2017 from the Ministry of Justice and  
the Treasury with regards to the process for setting the  
ODR, the Committee agreed to keep their assessment  
of the 2016 AIP under review for 2018.

•  In anticipation of appointing Penny James as an Executive 
Director and CFO-designate, the Committee reviewed the 
remuneration package being offered. Having regard to  
the long-term success of the Company, as well as the new 
remuneration policy and the calibre of candidate being 
sought, the Committee agreed on the remuneration 
package to be offered to Ms James. This included agreeing 
those elements of Ms James’ remuneration to be bought out 
from her previous employer and the terms of the buy-out.

•  Towards the end of the year the Committee reviewed the 
impact of the tender offer to purchase half the Group’s 
subordinated notes and the issue of new Tier 1 notes (the 
“capital management exercises”). Whilst these transactions 
had a neutral effect overall on the capital position of the 
Group, the IFRS profit for 2017 was reduced by a one-off 
charge which related to the premium paid to redeem the 
notes in issue. The Committee exercised its discretion to 
adjust the financial outcome so that the impact on the IFRS 
profit was excluded from the 2017 AIP outturn.

Main activities during the year
Annual incentive plan

During the year, the Committee monitored the operation of the 
AIP. For the 2016 financial year, this involved reviewing the 
Group’s financial performance, in particular the effect of the 
change in the ODR, and assessing the Group’s performance 
against the targets that the Committee set at the start of the 
year. It also received reports from the Chairs of the Audit and 
Board Risk Committees about whether the Group had achieved 
the required performance within risk appetite. The Committee 
also concluded that no malus or clawback of previous awards 
was required in 2017.

For the 2017 financial year, the Committee approved  
the performance metrics which included new customer 
measures and people measures. The Committee also 
monitored performance against the 2017 targets and 
subsequently reviewed the full year performance. The 
Committee also discussed the performance metrics for the 
2018 AIP and approved them, being satisfied that they  
were sufficiently challenging.

Long-term incentives

During 2017, the Committee reviewed and approved the level 
of vesting of the 2014 awards made under the Company’s 
LTIP against the performance criteria. These awards had two 
performance metrics based on RoTE and total shareholder 
return (“TSR”). After assessing performance against these 
metrics, the awards vested in March at a level of 85.6% and 
in August at a level of 79.2%. When considering the RoTE 
performance for 2016, the Committee discussed the impact of 
the ODR change which did not become effective until February 
2017, but impacted the results of the 2016 financial year. 
This was important to the Committee because the timing of the 
announcement (two months after the year end) meant that 
executive management did not have the ability to make 
adjustments to prices or costs to allow for the amended ODR 
and the related fall in profit. Following consideration, the 
Committee decided not to make any adjustment to the RoTE 
outturn even though the ODR change reduced RoTE by 
approximately 30% and consequently materially impacted the 
LTIP outturn. Before vesting, the Committee considered the LTIPs’ 
financial and risk underpins. The Committee also determined 
the quantum of awards made in 2017 under the LTIP in view 
of business and individual performance.

The Committee considered the RoTE and TSR targets to ensure 
they remain challenging in the context of the Group’s planned 
performance, in particular noting the impact of the capital 
management exercises on RoTE and ensured this was taken 
into account for awards to be granted in 2018.

Impact of capital management exercises on 
incentive schemes

When considering the impact of the capital management 
exercises on the incentive schemes, the Committee concluded, 
taking into consideration the Board’s view that these 
transactions were in the best interests of the Group and its 
shareholders, that it was not appropriate that management  
be penalised for them in the incentive scheme outcomes.  
The Committee therefore determined that the AIP outturn for 
2017 should be adjusted for the one-off cost to IFRS profit.

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Interaction with other Board Committees

The Committee believes that it is important to have clear lines 
of communication with other key Board committees. To this  
end the Chair of the Audit Committee is currently a member  
of the Committee and the Chair of the Board Risk Committee 
attends Committee meetings at relevant times during the year. 
Generally, this is: when the Committee is discussing the 
performance of senior executives or regulated employees; 
during the discussions on the outcomes of the incentive 
arrangements; or when there are new legislative or regulatory 
requirements. At these times the Committee considers it 
important to take into account factors that the Chairs of the 
Audit and Board Risk Committees consider appropriate in 
relation to risk management and the control environment.

In addition to attending Committee meetings, the Chair of the 
Board Risk Committee, with input from the Chair of the Audit 
Committee, provides a certificate to the Committee on her 
assessment of whether the AIP outcome has been achieved 
within risk appetite and on the quality of earnings. Also, before 
any long-term incentives can vest, the Board Risk Committee 
Chair is consulted and the Committee takes a formal decision 
on whether the incentives are allowed to vest and/or whether 
to operate the malus and/or clawback clauses in the incentive 
schemes rules.

If it is felt necessary, the Remuneration Committee and the 
Board Risk Committee can hold joint sessions to discuss 
relevant regulatory developments that are best dealt with by  
the Committees operating and discussing the issues together.

The Board reviewed and approved this report on  
26 February 2018.

Clare Thompson
Chair of the Remuneration Committee

In addition, the Committee concluded that the favourable 
impact on RoTE should be excluded from the RoTE performance 
for the in-flight LTIP awards. Therefore, the 2017 RoTE outcome 
for the awards granted in 2015 was adjusted downwards. 
Similarly, the reported RoTE in 2018 and 2019 will be 
adjusted downwards for the remaining in-flight LTIP awards. 
The ongoing enhancement to earnings expected in future years 
has been recognised by the Committee in setting higher RoTE 
targets than would otherwise be the case for the LTIP for 
awards to be granted in 2018.

Directors and other senior executives

Mike Holliday-Williams, Managing Director, Personal Lines, 
joined the Board on 1 February 2017. He did not receive a 
salary increase as a result of the promotion and his AIP and 
LTIP opportunity were set at the same level as John Reizenstein, 
the CFO. During the year the Committee approved the vesting 
of the final tranche of his buy-out shares awarded when he 
initially joined the Group in 2014.

The Committee considered the impact of John Reizenstein’s 
planned retirement as CFO on his variable remuneration 
arrangements and confirmed his “good leaver” status without 
the exercise of any discretion.

During the year, the Committee reviewed and approved the level 
and structure of the pay and incentives of the Executive Directors 
and other senior executives. Additionally, it reviewed remuneration 
for the strategic leadership team. As part of this review, the 
Committee considered the Share Ownership Guidelines for the 
Executive Directors and Executive Committee members.

Solvency II-identified staff

The Committee reviewed and approved the Group’s remuneration 
policy statement and register of identified staff before submission 
to the PRA in January 2018. The Committee’s remit includes 
oversight of the remuneration of Solvency II-identified staff. 
Remuneration for control functions, which are Corporate 
Actuarial, Compliance, Group Audit and Risk, was considered 
against specific arrangements appropriate to those roles.

Regulatory landscape

Throughout the year the Committee received regular briefings 
on external developments in relation to remuneration in order  
to consider and plan for potential changes.

Remuneration strategy

As part of the remuneration policy review, the Committee 
reaffirmed the remuneration strategy to provide a clear and 
simple framework for remunerating the Company’s Executive 
Directors, and aligning their variable pay opportunity to the 
business strategy and the Company’s demonstrable success.

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Strategic reportGovernanceFinancial statementsWWW.DIRECTLINEGROUP.COMDirectors’ remuneration report

The Remuneration Committee is 
committed to aligning Executive 
Directors’ pay to the Group’s 
business strategy and 
demonstrable success, and the 
interests of our shareholders.

Clare Thompson
Chair of the Remuneration Committee

Dear shareholders,

As the Chair of the Remuneration Committee (the “Committee”), 
I am pleased to introduce our report on Directors’ remuneration 
for the 2017 financial year.

We have set out this report in the following sections:

Section

Pages

Remuneration at a glance – summarising the 
remuneration arrangements for Executive Directors

76 to 77

Annual report on remuneration – detailing pay 
outcomes for 2017 and covering how the Group 
will implement its remuneration policy in 2018

78 to 93

Summary of policy approved at the 2017 AGM

94 to 99

Consistent with the regulations, our Directors’ remuneration 
policy was resubmitted to the Company’s AGM on 11 May 
2017 and approved by a significant majority of shareholders 
(98% voted in favour). We are pleased with the support shown 
by our shareholders to the work of this Committee and hope 
that you will equally agree with how we have applied that 
policy during 2017 and plan to do so in 2018.

Pay outcomes for 2017
Helped by focusing on the value, service and brand 
propositions we offer to our customers, and maintaining 
underwriting discipline, 2017 was another strong year for  
the Group with PBT of £539m. This outturn was ahead of the 
target thereby leading to a maximum payout for this element 
under the Annual Incentive Plan (“AIP”).

Overall, performance on both the customer and people metrics 
under the strategic measures was also strong, resulting in an 
achievement of 84%, with an on-target achievement for the 
personal objective (60%).

The only adjustment from the statutory IFRS basis was to exclude 
the exceptional in-year costs of the capital management 
exercises. It is considered best practice to neutralise such 
transactions and the Committee concluded this was appropriate 
given the Board’s view that this unbudgeted finance cost was 
in the interests of the Company and shareholders, and that 
management should not be penalised for it. Given the level  
of outperformance of the target, this in fact had no impact on 
the outturn.

We therefore awarded bonuses of 88% of the maximum to  
the Executive Directors. In line with the remuneration policy, 
40% of any AIP award is automatically deferred into a 
Deferred Annual Incentive Plan (“DAIP”) award.

Shareholders may recall that, at the time of the approval of  
the 2016 AIP outturn, the Government had just announced  
a change in the Ogden discount rate (February 2017) which 
materially impacted the financial results for 2016. To align  
the 2016 AIP outturn with the shareholder experience, the 
Committee significantly reduced the AIP outturn, but agreed,  
in these exceptional circumstances, to keep its assessment of 
the 2016 AIP outcome under review until the end of 2017. 
This would enable the Committee to recalculate the outturn for 
the 2016 financial year if the Ogden discount rate was raised 
or the mechanism for setting it was changed during 2017.  
The Government indeed made announcements in this regard 
but is proceeding at a slower pace than anticipated and, while 
it has stated that the mechanism needs reform, no legislation 
has been forthcoming. A new rate therefore is still to be 
announced. The Committee noted that, in reducing the AIP 
outturn in 2016, it operated more conservatively than many of 
its competitors and, as it remains unclear whether the reduction 
taken in 2016 was appropriate, it has agreed to extend the 
review period for the 2016 AIP until the end of 2018.

For the 2018 AIP we will continue with the balanced scorecard 
of financial and strategic measures. No change will be made 
to the current weightings and assessment approach.

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The Long-Term Incentive Plan (“LTIP”) has two performance 
measures: Return on Tangible Equity (“RoTE”) (60% of the  
total award) and Total Shareholder Return (“TSR”) (40% of  
the total award).

Awards under the LTIP granted in March and August 2014 
vested during 2017. The Group achieved an average RoTE  
of 16.2% over 2014, 2015 and 2016 resulting in 76% of the 
maximum potential vesting of the RoTE element (45.6% of the 
total award).

The Company’s TSR performance over the three-year vesting 
period was positioned above upper quintile against its 
comparator group for the March 2014 awards and slightly 
below the upper quintile for the August 2014 awards. This 
resulted in 100% and 83.9% respectively of the maximum 
potential vesting under the TSR element (40% and 33.6%  
of the total award).

Overall, 85.6% of the total awards vested in March 2017  
and 79.2% in August 2017.

•  No change will be made to either the weighting or the 

approach to assessment of the financial metric under the AIP.

•  We are not proposing any changes to the performance 

conditions for the 2018 awards under the LTIP. However, 
the RoTE scale will be increased from the current range of 
15% to 18% to a range of 17.5% to 20.5%. This increased 
range reflects both the beneficial impact of the capital 
management exercises and the Group’s planned underlying 
RoTE performance.

The Committee is monitoring potential changes to the 
Corporate Governance Code, including regarding publishing 
a ratio of CEO to all-employee pay, and will adopt such 
practices once the preferred methodology has been confirmed.

Chief Financial Officer
During the year Penny James was appointed to succeed John 
Reizenstein as Chief Financial Officer and will become the 
CFO on 1 March 2018. Mr Reizenstein will step down from 
the Board at the AGM and leave the Group in the autumn.

Awards under the LTIP granted in March and August 2015  
are due to vest during 2018. This is subject to the Committee’s 
satisfaction that the financial and risk underpins have been met 
at the end of the vesting period. The RoTE performance period 
for these awards ended on 31 December 2017. The three-
year average RoTE performance for 2015, 2016 and 2017 
was 18.1% against a maximum target of 17.5%. Awards 
under the RoTE element are, therefore, due to vest at 100%  
of the maximum potential.

In setting Ms James’ remuneration, the principle we followed 
was to replicate the value of her previous total remuneration 
package, including compensating her for awards forfeited on 
leaving her previous employer. The details are fully set out on 
page 92 of the report.

For Mr Reizenstein, the Committee noted that he was retiring 
and, on that basis, confirmed his “good leaver” status without 
the exercise of any discretion.

Your AGM vote
I hope that, having read the information in this report and 
considering the performance of the Group during 2017,  
you will vote in support of the Remuneration resolution at  
the AGM.

Yours sincerely

Clare Thompson
Chair of the Remuneration Committee

In calculating the RoTE achievement, the reported RoTE  
for 2017 was adjusted downwards in order to exclude the 
favourable impact of the capital management exercises on  
the outcome for these awards. The ongoing enhancement  
to earnings expected in future years has been explicitly 
recognised by the Committee in setting higher targets than 
would otherwise be the case.

Consistent with the regulations, the TSR element of the 2015 
awards due to vest during 2018 will be reported separately 
next year. We have included the RoTE vesting outcomes plus 
the TSR vestings from the 2014 awards in the single figure 
remuneration table for the Executive Directors.

Approach to pay in 2018
The policy was renewed at the 2017 AGM and included a 
number of developments in best practice, including the addition 
of holding periods to new LTIP awards.

No further change to the overall approach to pay is anticipated 
for 2018:

•  The CEO and MD Personal Lines will be awarded a salary 

increase of 2.5% from 1 April 2018, in line with the 
average rate for staff generally. No increase will be 
awarded to the CFO-designate or the CFO in light of the 
former’s package having just been set and the latter’s 
pending retirement.

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Remuneration at a glance
Implementing the policy in 2018

Key feature

Base salary

Implementation in 2018

•  Reviewed annually with any increases taking effect 

•  2.5% salary increase for the CEO to £830,754

on 1 April

•  2.5% salary increase for the MD Personal Lines 

•  The Committee considers a range of factors when 

to £562,584

determining salaries, including pay increases throughout 
the Group, individual performance and market data

•  No increase was awarded to either the CFO or  

CFO-designate

Pensions

•  CEO, CFO and CFO-designate contribution rate 

•  No change

of 25% of salary

•  MD Personal Lines contribution rate of 15% of salary

Annual Incentive Plan (AIP)

•  Maximum opportunity remains at 175% of salary for the 

•  No change to the weighting or measures used for 2018 

CEO and for the CFO-designate, and 150% for the other 
Executive Directors; 40% of the award is deferred into 
shares, typically vesting after three years

•  At least 50% of bonus is based on financial measures.  
The Committee considers various non-financial and 
strategic performance measures. It bases its judgement  
on the payment outcome at the end of the performance 
period on its assessment of the level of stretch inherent  
in targets

•  Any payment is subject to an additional gateway 

assessment, including assessing risk factors

•  Malus and clawback conditions apply

Long-Term Incentive Plan (LTIP)

•  Awards typically granted as nil-cost options

•  No change to the maximum annual award levels

•  Awards typically granted every six months at half the 

•  Nil-cost options will continue to be used for the grants

annual level

•  The current 60% RoTE and 40% TSR mix will continue 

•  The Plan allows for awards with a maximum value 

to apply

of 200% of base salary per financial year

•  Performance is measured over three years and 
determined by RoTE and relative TSR measures

•  Awards vest subject to financial underpin and 

payment gateway

•  Malus and clawback conditions apply

•  Awards are subject to an additional two-year  

holding period following the end of the three-year 
performance period

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DIR EC T  LINE  GR OU P AN NUAL  R E P OR T & A C C OUN T S 20 1 7

•  Increase to the level of RoTE required for the 2018 

awards to vest from the current range of 15.0% to 18.0% 
to a range of 17.5% to 20.5%

Find out more on page 94

 
 
 
 
Executive Directors’ total pay

This chart illustrates the total remuneration components received in 2017. 

Paul Geddes
(CEO)
John Reizenstein
(CFO)
Mike Holliday-Williams 
(MD Personal Lines)
Penny James
(CFO-designate)

Find out more on page 79

Total pay (£ ‘000)

£4,332

£2,512

£2,311

£1,670

£0m

£1m

£2m

£3m

£4m

£5m

Salary

Pensions and Benefits (including 
all-employee share plans)

Annual bonus

LTIP

AIP achievement

Find out more on pages 80 to 81

This chart illustrates the actual amounts earned from the AIP and reflecting performance in 2017. 60% of the amount 
will be payable in March 2018 and 40% will be deferred into shares for three years. 

Paul Geddes

John Reizenstein

Mike Holliday-Williams

Penny James

105%

154%

175%

£173k

£1,242k

105%

154%

175%

£644k

90%

132%

150%

£721k

90%

132%

150%

£0m

£0.30m

£0.60m

£0.90m

£1.20m

£1.50m

Target (% of salary)

Actual (% of salary)

Maximum (% of salary)

Actual (£ ‘000)

LTIP

Find out more on page 82 & 85

Release of value
This chart illustrates the total value of the March and August 
2014 LTIP awards that vested in 2017. 

Shareholding at year end
This chart illustrates the number of shares held at the end of 
2017 by the Executive Directors against the share ownership 
guidelines of 200% of salary. 

Paul Geddes

Paul Geddes

Grant

£0.0m

£0.5m

£1.0m

£1.5m

£2.0m

£2.5m

John Reizenstein

Vesting

0.0m

0.25m

0.5m

0.75m

1.0m

John Reizenstein

Grant

Vesting

£0.0m

£0.5m

£1.0m

£1.5m

£2.0m

£2.5m

0.0m

0.25m

0.5m

0.75m

1.0m

Mike Holliday-Williams

Mike Holliday-Williams

0.0m

0.25m

0.5m

0.75m

1.0m

Grant

Vesting

Penny James

£0.0m

£0.5m

£1.0m

£1.5m

£2.0m

£2.5m

0.0m

0.25m

0.5m

0.75m

1.0m

Shares under award

Reinvested dividend

Share price growth

2016

2017

Guideline

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WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statementsDirectors’ remuneration report continued

Statutory remuneration report
Introduction
We have prepared this remuneration report in accordance with the requirements of the Companies Act 2006 and the Large  
and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 (as amended) (the “Regulations”).  
The report also meets the relevant requirements of the Listing Rules of the Financial Conduct Authority, and describes how  
the Board has complied with the principles and provisions of the UK Corporate Governance Code relating to remuneration 
matters. Remuneration tables subject to audit in accordance with the relevant statutory requirements are contained in the annual 
remuneration report and stated to be audited. Unless otherwise stated, the information within this Directors’ remuneration report  
is unaudited.

Annual remuneration report
Remuneration Committee members and governance
The following list details members of the Remuneration Committee during 2017. You can find information about each member’s 
attendance at meetings on page 49. You can find their biographies on pages 46 and 47.

Committee Chair

Clare Thompson

Non-Executive Directors

Mike Biggs

Danuta Gray1

Sebastian James

Andrew Palmer

Note:
1.  Appointed to the Committee with effect from 6 March 2017. 

Advisers to the Committee
The Committee consults with the Chief Executive Officer, the Human Resources Director, and senior representatives of the HR,  
Risk and Finance functions on matters relating to the appropriateness of all remuneration elements for Executive Directors and 
Executive Committee members. The Chairman, Chief Executive Officer and the Human Resources Director are not present  
when their remuneration is discussed. The Committee works closely with the Chairs of the Board Risk Committee and the Audit 
Committee, including receiving input from those Chairs regarding target-setting and payouts under incentive plans, and whether  
it is appropriate to operate malus and clawback. The Chair of the Audit Committee is currently a member of the Remuneration 
Committee, and the Chair of the Board Risk Committee attended Remuneration Committee meetings on three occasions. The 
Remuneration and Board Risk Committees can also hold joint meetings to consider matters of common interest.

The Committee retains FIT Remuneration Consultants LLP (“FIT”) as its independent adviser. FIT is a signatory to the Remuneration 
Consultants Group’s Code of Conduct. The Committee appointed FIT when preparing for the IPO and after considering the firm’s 
experience in this sector.

During the year, FIT advised on market practice, corporate governance and regulations, incentive plan design and target-setting, 
recruitment and other matters that the Committee was considering. FIT does not provide the Company with other services.  
The Committee is satisfied that the advice FIT provides is objective and independent.

FIT’s total fees for remuneration-related advice in 2017 were £125,633 exclusive of VAT. FIT charged its fees based on its 
standard terms of business for providing advice.

Allen & Overy LLP, one of the Group’s legal advisers, also provided legal advice relating to the Group’s executive remuneration 
arrangements. It also provided the Group with other legal services. 

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Implementing policy and pay outcomes relating to 2017 performance
Single figure table (Audited)

Salary1

Benefits2

Annual  
bonus3,10

Long-term  
incentives4,5,6,11

All-employee  
share plans7

Pension

Total

£’000 

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

Paul Geddes

807 790

John Reizenstein

488 478

Mike Holliday- 
Williams8

Penny James9

501 

113

−

−

18

9

13 

2

19

10

–

−

1,242

644

721

1,014

594 2,063 2,471

308 1,248 1,495

− 1,001

−

513 

−

−

−

1

−

−

− 202 197 4,332 4,071

1 122 119 2,512 2,411

−

−

75 

28

− 2,311

− 1,670 

−

−

Notes:
1.  Salary – the Company operates a flexible benefits policy, and salary is reported before any personal elections are made.
2.  Benefits – includes a company car or allowance, private medical insurance, life assurance, income protection, health screening and discounted insurance.
3.  Annual bonus – includes amounts earned for performance during the year, but deferred for three years under the DAIP. For more information, see page 87.  

These deferred awards are not subject to any conditions, except continuous employment. However, awards remain subject to malus and clawback.

4.  2014 LTIP awards RoTE – the expected vesting outcome figures for the RoTE portion of the awards granted under the LTIP in 2014 and reported in 2016 have 

been updated. These updates are based on the actual vesting of the RoTE portion of the awards and a share price of £3.376 and £3.819 on 26 March 2017 
and 29 August 2017 respectively, compared to the three-month average share price of £3.55686 used in reporting this figure in the 2016 remuneration report. 
The revised figures include the actual number of dividends accrued on this portion of the award at vesting. This results in an adjusted reportable increase of 
approximately £4,855 for Paul Geddes and £2,938 for John Reizenstein, with a corresponding increase of the single figure for 2016 reflected in the table above.

5.  2015 LTIP awards RoTE – the expected levels of vesting are set out on page 82. The corresponding values under long-term incentives, including the estimated 
value of dividends accrued to 31 December 2017, are £1,135,614 for Paul Geddes, £687,341 for John Reizenstein and £582,738 for Mike Holliday-
Williams, based on a three-month average Company share price to 31 December 2017 of £3.65557. Any shares vesting under the LTIP granted in 2015  
will not be delivered until the end of the applicable vesting periods in March and August 2018.

6.  2014 LTIP awards TSR – the level of vesting is set out on page 82. The corresponding values under long-term incentives, including the value of dividends on 

vesting, are £927,109 for Paul Geddes, £561,141 for John Reizenstein and £418,193 for Mike Holliday-Williams, using the share prices on 26 March 2017 
and 29 August 2017 of £3.376 and £3.819 respectively.

7.  SIP – includes the value of matching shares under the SIP.
8.  Mike Holliday-Williams was appointed to the Board on 1 February 2017. His salary, benefits and pension for the purposes of this table have been pro-rated 

accordingly.

9.  Penny James was appointed to the Board on 1 November 2017 and also became employed on that date.
10. The annual bonus figure for Penny James consists of two elements: £173,250 relates to the pro-rated annual bonus for 2017 determined on the same basis as 

other Executive Directors, £840,841 relates to an estimated payment in lieu of the bonus forfeited at her previous employer as detailed on page 93. The actual 
payment will be confirmed in next year's report. 

11. The long-term incentive figure for Penny James relates to an estimated amount in respect of the first tranche of her buy-out awards disclosed on page 90 which 

vests in April 2018, and is subject to performance conditions ending in the 2017 performance year. The value is based on an expected level of vesting of 100% 
and a three-month average share price to 31 December 2017 of £3.65557. The actual vesting will be confirmed in next year’s report.

Each Executive Director has confirmed they have not received any other items in the nature of remuneration, other than those 
already disclosed in the single figure table.

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Directors’ remuneration report continued

Annual Incentive Plan (“AIP”) outcomes for 2017

The Committee established target performance levels at the start of the year. The Committee’s approach to setting and assessing 
PBT targets under the AIP is to set a target level of profit performance and then, at the year end, to assess over- or underperformance 
by judging overall corporate performance both on an absolute and relative basis. While the Committee does not set a formal 
threshold to maximum profit range against which performance is formulaically assessed, the Committee’s starting point each year 
has been to look at a range of 10% either side of the targets when discussing the achievement. The Committee again felt this an 
appropriate basis for its discussions and concluded that the indicative outturn should apply without further adjustment.

The only adjustment from the reported accounting position, as explained in the letter from the Committee Chair, was to exclude 
the impact of the one-off cost associated with the buying back of the Group’s subordinated guaranteed notes which was an 
unbudgeted initiative to the benefit of the Company and its shareholders. While this, in fact, had no impact on the outturn, given 
the level of outperformance of the target, it was the correct principle and consistent with best practice and past practice to 
exclude the impact.

In the table below, we have disclosed the target set for PBT performance. The actual PBT performance includes the adjustment to 
reported PBT as described above. We have included details of the performance achieved against the non-financial measures to 
improve transparency for shareholders although some metrics remain commercially sensitive.

The bar chart illustrates the Committee’s assessment of the level of achievement under the AIP. The outcomes reflect continuing strong 
performance during the year as discussed in the Group highlights and Chairman’s statement on page 1 and pages 8 to 9 respectively. 

Measures 

Weight  
(as a % of max 
award)

Target 
performance 
(£m)

Actual 
performance 
(£m)

Performance 
assessment

Achievement against  
performance measures

0%  
Vesting

Target  
60%  
Vesting

Maximum 
100%  
Vesting

Financial

  Profit before tax

Strategic

Personal

A basket of measures – key customer 
and people metrics

Including objective shared among all 
Executive Committee members

55%

25%

20%

479.3

605.1

  Maximum

100%

See narrative

  Above target

84%

See narrative

On target

60%

Executive Director

Achievement under the 2017 AIP

Paul Geddes

John Reizenstein

88% of maximum

88% of maximum

Mike Holliday-Williams

88% of maximum

Penny James

88% of maximum

The Committee also considered performance against the “gateway” criteria outlined on page 91 and determined that it was 
appropriate to pay a bonus and that it was not necessary to reduce the payment in light of performance against these criteria.

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Annual Incentive Plan (“AIP”) outcomes for 2017

Financial element (55% weighting)
As discussed above, there is no pre-set scale around the PBT target for the 2017 financial year and, in accordance with the AIP 
terms, the Committee determined the appropriate payout for the performance achieved. The outturn was 26% ahead of the target 
and, therefore, considerably ahead of the indicative maximum of 10% ahead of target resulting in a maximum payout for this 
element. As noted in the Chair’s letter, PBT performance included the neutralisation of the capital transactions, which had no 
impact on the outturn.

Strategic element (25% weighting)
The Group’s strategy is to make insurance much easier and better value for our customers. We have continued to invest in 
improving the customer experience and removing the reasons for customer problems. Overall, performance on the customer 
agenda against our 11 key customer metrics remains very strong, with the Direct Line and Churchill brands performing well  
in independent customer experience benchmarking studies and good progress on key Net Promoter Score measures and  
customer journeys.

2017 saw the introduction of a basket of people measures to the AIP scorecard to reflect the importance of this agenda to  
the success of the Group. Progress on these measures was also considered to be very strong, with key focus areas such as 
succession strength, diversity and employee engagement showing notable development.

The Committee considered that the Group has made good progress in continuing to improve the customer experience against  
an already solid performance, as well as advancements in its key people measures against a background of high employee 
engagement. Having considered performance against targets and an assessment of the quality of performance achieved, the 
Committee agreed an outturn of 84% under this element for this good performance.

Personal element (20% weighting)
This element relates to an objective that is shared with other Executive Committee members and set by the Committee. The 
Committee considers the performance against this element together with the Executive’s personal performance and leadership 
over the year.

The Group remains focused on improving its digital offering, customer experience and operational efficiency, and a key focus  
of management continues to be the level of change the Group is making to its IT infrastructure. 2017 saw the Group make good 
progress on these plans, executing key planned changes on schedule, increasing confidence in future plans and managing costs, 
with a significant focus on the stability and security of the IT environment. Whilst there was significant progress on these initiatives, 
the impact on intangible assets due to a reworking of some elements of capital expenditure resulted in an impairment charge at 
the year end (and which is included in the outcome under the Financial element).

Taking performance against each Executive Director’s individual performance objectives and the above challenges into account, 
the Committee determined that the Executive Directors should each receive awards of 60% of the maximum available under 
this element.

Consequently, the annual incentive awards for Executive Directors for the financial year ended 31 December 2017 were as follows:

(Audited)

Paul Geddes, CEO

John Reizenstein, CFO

Mike Holliday-Williams, MD Personal Lines

Penny James, CFO--designate1

Maximum  

(% of salary)

Target  

Actual  

(% of salary)

(% of salary)

175%

150%

150%

175%

105%

90%

90%

105%

154%

132%

132%

154%

Actual £’000 
(including cash 
and deferred 
elements)

1,242

644

721

173

Note:
1.  The annual incentive award made to Penny James represents a pro-rated amount for the period 1 November to 31 December 2017 since joining the Company.

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LTIP outcomes for 2017 (Audited)

The following summarises the outcome against performance targets set for the 2014 and 2015 LTIP awards:

Value in
single figure

March 2014 award

2016 – revised

RoTE test – average of 16.2% for 2014, 2015 and 2016 – 76.0% vesting

2017 – final

Relative TSR test – upper quintile – 100% vesting

2016 – revised

RoTE test – average of 16.2% for 2014, 2015 and 2016 – 76.0% vesting

2017 – final

Relative TSR test – upper quintile – 83.9% vesting

August 2014 award

2017 – estimated

2018

2017 – estimated

2018

March 2015 award

RoTE test – average of 18.1% for 2015, 2016 and 2017 – 100% vesting

Relative TSR test – To be tested based on performance to 24 March 2018

RoTE test – average of 18.1% for 2015, 2016 and 2017 – 100% vesting

August 2015 award

Relative TSR test – To be tested based on performance to 25 August 2018

Dec 2013

Dec 2014

Dec 2015

Dec 2016

Dec 2017

Dec 2018

Awards under the LTIP granted in March and August 2014 vested during 2017. They were subject to TSR performance over the 
three-year vesting period, and RoTE performance in 2014, 2015 and 2016. The Group achieved an average RoTE of 16.2% 
over the three-year performance period. This resulted in 76% of the maximum potential vesting of the RoTE element (45.6% of  
the total award). The TSR element comprises the other 40% of the total award. For the March 2014 awards, the Company’s  
TSR was positioned above upper quintile against its comparator group; for the August 2014 awards, TSR was slightly below  
the upper quintile. This resulted in 100% and 83.9% respectively of the maximum potential vesting under the TSR element  
(40% and 33.6% of the total award). Overall, 85.6% of the total awards vested in March 2017 and 79.2% in August 2017  
as the Committee was satisfied that the financial and risk underpins were met at the end of the vesting period.

Awards under the LTIP granted in March and August 2015 are due to vest during 2018. This is subject to the Committee’s 
satisfaction that the financial and risk underpins have been met at the end of the vesting period. The RoTE performance period  
for these awards ended on 31 December 2017. The three-year average RoTE performance for 2015, 2016 and 2017 was 
18.1% against a maximum target of 17.5%. Awards under the RoTE element are due to vest at 100% of the maximum potential 
(60% of the total award). We have included these RoTE vesting outcomes plus the TSR vestings from the 2014 awards in  
the single remuneration figure for the CEO, the CFO and the MD Personal Lines. You can find details of this on page 79. 
Performance under the relative TSR measure will be assessed at the end of the vesting period in March and August as appropriate.

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Non-Executive Directors (Audited)
Fees were the only remuneration paid to Non-Executive Directors in 2016 and 2017. Non-Executive Directors may also claim for 
reasonable travel and subsistence expenses, in accordance with the Group’s travel and expenses policy, and, where these are 
classified as taxable by HMRC, they are shown under ‘Benefits’ below. The Non-Executive Directors receive no other benefits.

Director

Michael Biggs

Danuta Gray3 

Jane Hanson

Sebastian James

Andrew Palmer

Clare Thompson

Richard Ward

2017 Fees1  
£’000 

2017 Benefits2  
£‘000 

400 

74  

115 

90 

125 

110 

115 

6 

−  

12 

− 

− 

− 

− 

Total 2017  

2016 Fees  

2016 Benefits  

Total 2016  

£’000

406

74 

127

90

125

110

115

£‘000

400

−  

115

89

126

108

106

£‘000

3

−  

9

−

−

−

−

£’000

403

−  

124

89

126

108

106

Notes:
1.  Non-Executive Directors are not eligible to participate in any of the Group’s bonus or share incentive schemes or to join any Group pension scheme.
2.  The values shown under ‘Benefits’ above comprise the value of taxable travel and subsistence expenses reimbursed by the Company (including any potential 

gross-up for tax and National Insurance Contributions due).

3.  Danuta Gray was appointed to the Board from 1 February 2017. She was appointed to the Remuneration Committee with effect from 6 March 2017.

Percentage change in Chief Executive Officer’s pay for 2016 to 2017
The table below shows the Chief Executive’s year-on-year percentage change in salary, taxable benefits and bonus, compared  
to the average pay for all other UK employees.

Chief Executive Officer

All employees (average)

Salary1

2.0% 

3.3% 

Bonus (including 
deferred 
amount)3,4

109% 

22.7% 

Benefits2

(4.3%) 

(5.1%) 

Notes:
1.  Based on the change in average pay for UK employees employed in the year ended 31 December 2017 and the year ended 31 December 2016. Salaries  

are not adjusted for the number of working hours, therefore the increase partly reflects the increase in working hours for some employees during the year.

2.  There were no changes in benefits provision between 2016 and 2017.
3.  For employees other than the Chief Executive Officer, this includes average amounts earned under the AIP, and other variable incentive schemes, including 

monthly and quarterly incentive schemes operated in certain parts of the Group.

4.  It should be noted that the bonus shows a high increase as the AIP was depressed in 2016 due to the significant reduction arising from the Ogden discount rate 

change. This remains subject to review if the rate is subsequently increased following the Government’s review.

Chief Executive Officer’s pay between 2012 and 2017
The table below shows historical levels of the Chief Executive Officer’s pay between 2012 and 2017. It also shows vesting of 
annual and long-term incentive pay awards as a percentage of the maximum available opportunity.

Chief Executive Officer

2017²

20163

2015

2014

2013

2012 

Single figure of 
total remuneration  

Annual bonus 
payout  

£’000

(% of maximum)

Long-term  
incentive vesting  
(% of maximum)1

4,332

4,071

4,795

5,356

2,536

88%

43%

83%

75%

63%

1,908 

65% 

99% 

86% 

96% 

88% 

55% 

30% 

Notes:
1.  Based on actual vesting under the 2010, 2011 and 2012 RBS Group LTIP. The value included in the single figures in respect of these awards is £205,000  

in 2012, £728,000 in 2013 and £2,437,428 in 2014.

2.  The 2017 single figure reflects the estimated vesting of the RoTE portion of the LTIP granted in March and August 2015. Any shares under the LTIP granted in 

2015 will not be delivered until the end of the applicable vesting periods in March and August 2018. However, they have been included in the single figure,  
as the performance period in respect of the RoTE portion has now been completed.

3.  The 2016 single figure has been revised to reflect the actual vesting of the 2014 awards under the LTIP, an increase of £4,855.

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Directors’ remuneration report continued

Historical performance of TSR
This graph shows the Company’s TSR since its shares began trading on the London Stock Exchange in October 2012, against 
the FTSE 350 Index (excluding investment trusts) over the same period. This peer group is the same used for measuring relative 
TSR under the LTIP. 

Total Shareholder Return
(%)

300

250

200

150

100

Direct Line Group

FTSE 350 
(excluding investment trusts)

16 October 2012

31 December 2012

 31 December 2013

 31 December 2014

 31 December 2015

 31 December 2016

 31 December 2017

Distribution statement
This chart shows the overall pay expenditure across all Group employees compared with the total dividend value paid to 
shareholders for 2016 and 2017. 

Dividend (£m) 

Overall expenditure on pay (£m) 

% change
-50%

5
7.
5
2

1
.
3
9
1

3
.
5
2
2

3
.
4
4
4

% change
3.8%

2
.
8
2
4

16y

17y

16y

17y

Note:
There were no special dividends paid in 2017 which reflected the Group’s capital position following the implementation of the new Ogden Discount Rate at the 
beginning of the year. Furthermore, the Group implemented a new policy with regards to capital distributions in 2017 whereby the Board will consider whether or not 
it is appropriate to pay a special dividend once a year, alongside the full-year results. There have been no share buy-backs since the IPO. The overall expenditure on 
pay has been taken from note 10 to the consolidated financial statements. Therefore, consistent with market practice, it has not been calculated in a manner consistent 
with the single figure in this report.

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AGM voting outcomes
The table shows the percentage of shareholders voting for or against, and the percentage of votes withheld, relating to the 
resolutions to approve the Directors’ annual remuneration report and remuneration policy, both of which were put to shareholders 
at the 2017 AGM.

For

Against

Number

Percentage

Number

Percentage

Number of votes 
withheld (abstentions)

Percentage of votes 
withheld (abstentions)

Approval of Directors’ remuneration 
report (2017 AGM)

Approval of Directors’ remuneration 
policy (2017 AGM)

916,037,366

99.32%

6,285,817

0.68%

6,738,340

0.73%

881,046,703

98.29% 15,349,348

1.71% 32,669,059

3.52%

Note:
The percentages of votes for and against are expressed as a percentage of votes cast, excluding votes withheld. The percentage of votes withheld is expressed  
as a percentage of total votes cast, including votes withheld. The Committee is grateful for the strong vote in favour of the Directors’ annual remuneration report  
and remuneration policy in 2017. The Committee makes itself available to investors to discuss developments in the remuneration aspects of corporate governance 
generally, and, in particular, changes to the Company’s executive pay arrangements.

Shareholdings
This table sets out the share ownership guidelines and share ownership levels:

Position

Chief Executive Officer

Chief Financial Officer

MD Personal Lines

Chief Financial Officer-designate

Share ownership 
guideline1  
(% of salary) 

Value of shares held at  
31 December 20172  
(% of salary) 

200% 

200% 

200% 

200% 

456% 

756% 

195%

77%

Notes:
1.  Executive Directors are expected to retain all the Ordinary Shares they obtain from any of the Company’s share incentive plans until they achieve a shareholding 

level that is equal to 200% of base salary. This is calculated after any disposals necessary to pay personal taxes on acquiring such Ordinary Shares.

2.  For these purposes, holdings of Ordinary Shares will be treated as including all vested but unexercised awards, or awards unvested but after the performance 

period in the holding period, valued on a basis that is net of applicable personal taxes.

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Directors’ remuneration report continued

Using shares
In receiving an award under the LTIP or DAIP, Executive Directors commit not to hedge their exposure to outstanding awards 
under these plans or in respect of shares they are reporting to the Company within their ownership for the purposes of any Share 
Ownership Guidelines. They also agree not to pledge as collateral their participation under any of the plans or any shares which 
they are required to hold in the Company for any purposes, including for Share Ownership Guidelines.

This table shows each Executive Director’s total share interests.

Director

Paul Geddes

John Reizenstein

Mike Holliday-Williams

Penny James

Share plan interests at  
31 December 2017

Beneficial share interests

Share plan awards 
subject to 
performance 
conditions1

Share plan 
awards not subject 
to performance 
conditions2

Share plan 
interests vested but 
unexercised

Share plan 
interests exercised 
or released during 
the year3,4,5

Total at  
31 December 
20176,7

Total at  
31 December 
2016

1,300,488

301,202

1,044

751,325

967,821

572,468

787,103

158,404

972,536

436,302

455,831

195,602

738,301

184,644

1,174,768

–

–

–

312,598

280,736

112,989

–

135,983

–

Notes:
1.  This relates to awards under the Direct Line Group LTIP made to date. As described on page 82, awards made under the Direct Line Group LTIP in March and 
August 2015 that are subject to the RoTE performance condition, measured to 31 December 2017, are due to vest at 100% of the maximum potential. These 
shares will be delivered to Executive Directors in March and August 2018. For Penny James this also relates to one-off awards pursuant to Listing Rule 9.4.2 as 
disclosed on page 90.

2.  Includes matching shares held under the SIP which are subject to forfeiture and deferred shares under the Direct Line Group DAIP. For more information, see pages 

87 and 90.

3.  On 27 March 2017 Paul Geddes exercised a DAIP and an LTIP award granted on 26 March 2014, and on 29 August 2017 exercised an LTIP award granted 

on 29 August 2014. Following these exercises, 1,044 DAIP shares remain vested but unexercised.

4.  On 27 March 2017 John Reizenstein exercised a DAIP and an LTIP award granted on 26 March 2014, and on 29 August 2017 exercised an LTIP award 

granted on 29 August 2014. Following these exercises, 94,009 DAIP shares and 878,527 LTIP shares remain vested but unexercised.

5.  On 4 May 2017 Mike Holliday-Williams exercised an RSP award granted on 27 May 2014, and on 29 August 2017 exercised an LTIP award granted on 

29 August 2014.

6.  Includes holdings of connected persons, as defined in section 96B(2) of the Financial Services and Markets Act 2000, and free and partnership shares held under 

the SIP which are not subject to forfeiture and considered beneficially owned.

7.  Beneficial share interests include partnership shares John Reizenstein purchased under the SIP and free shares held by the CEO and the CFO under the SIP.  

At 26 February 2018, the number of shares beneficially held by John Reizenstein has increased to 455,949. There was no change to the number of shares  
held by Paul Geddes.

The table shows the Non-Executive Directors’ beneficial interests in the Company’s shares.

Director

Mike Biggs

Danuta Gray 

Jane Hanson

Sebastian James

Andrew Palmer

Clare Thompson 

Richard Ward

Notes:
1.  There were no changes to the number of shares held by Directors between the year end and the date of this report.
2.  Includes holdings of connected persons, as defined in section 96B(2) of the Financial Services and Markets Act 2000.

Shares held at  
31 December 
20171,2

Shares held at  
31 December 
2016

− 

10,000 

−

− 

26,190 

26,190

5,000 

− 

10,475 

10,475

40,128 

38,378 

− 

−

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Direct Line Group share awards
Direct Line Group Deferred Annual Incentive Plan (“DAIP”) awards (Audited)

This table details the awards made to the CEO, the CFO and the MD Personal Lines under the Direct Line Group DAIP

Three-day 
average share 
price for grant 
of awards  

Face value of 
award  

Grant date

£

£

No. of share 
options as at  
1 January 
2017

No. of share 
options granted 
during the 
year1

No. of share 
options vested 
during the year

No. of 
dividend 
shares 
acquired at 
vesting

No. of 
dividend 
shares added 
post vesting 

No. of share 
options 
exercised2,3

No. of share 
options held at 
31 December 
2017

Vesting date

Paul Geddes

28-Mar-13

26-Mar-14

25-Mar-15

29-Mar-16

27-Mar-17

John Reizenstein

2.0157

380,004

997

2.433667

333,999

125,804

3.3007

400,000

111,087

3.752

447,996

119,402

3.361667

237,715

70,713

–

–

–

–

–

125,804

44,568

–

–

47

–

–

–

1,044

28-Mar-16

170,372

–

26-Mar-17

–

111,087

25-Mar-18

119,402

29-Mar-19

70,713

27-Mar-20

357,290

70,713

125,804

44,568

47

170,372

302,246

28-Mar-13

26-Mar-14

25-Mar-15

29-Mar-16

27-Mar-17

2.0157

137,999

89,828

2.433667

166,000

62,525

3.3007

207,200

57,542

3.752

240,800

64,179

–

–

–

–

3.361667 

123,318

36,683

–

–

4,181

–

94,009

28-Mar-16

62,525

22,150

–

–

–

–

--

–

–

84,675

–

26-Mar-17

–

–

57,542

25-Mar-18

64,179

29-Mar-19

36,683

27-Mar-20

274,074

36,683

62,525

22,150

4,181

84,675

252,413

Mike Holiday-Williams

25-Mar-15

29-Mar-16

27-Mar-17

3.3007

239,997

66,651

3.752

270,797

72,174

–

–

3.361667 

154,030

45,819

138,825

45,819

–

–

–

0

–

–

–

0

–

–

–

0

–

–

–

0

66,651

25-Mar-18

72,174

29-Mar-19

45,819

27-Mar-20

184,644

Notes:
1.  Awards are granted as nil-cost options.
2.  Paul Geddes exercised on 27 March 2017 at £3.3434 resulting in an aggregate gain of £569,613.
3.  John Reizenstein exercised on 27 March 2017 at £3.3412 resulting in an aggregate gain of £282,916.

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Directors’ remuneration report continued

Direct Line Group Long-Term Incentive Plan (“LTIP”) awards (Audited)

This table details the Directors’ interests in the Company’s LTIP. For all LTIP awards, 20% of the awards granted would vest if the 
minimum performance was achieved.

Three-day 
average share 
price for grant 
of awards  

Face value of 
award  

Grant date

£

£

Paul Geddes

No. of 
options at  
1 January 
20171

No. of 
options 
granted 
during  

No. of share 
options vested 
during  

the year2

the year3

No. of 
options 
lapsed for 
performance4

No. of 
dividend 
shares 
acquired at 
vesting5

No. of 
dividend 
shares added 
post vesting

No. of 
options  
held at  
31 December 
2017

No. of 
options  

exercised6,7,8

Vesting date

26-Mar-14

2.433667

759,998

286,261 

29-Aug-14

2.9020

759,999

240,064 

25-Mar-15

3.3007

760,000

211,066 

26-Aug-15

29-Mar-16

3.517

775,200

220,415 

3.752

775,197

206,609 

30-Aug-16

3.6833

794,598

215,730 

--

--

--

--

--

--

27-Mar-17

3.361667

794,597

29-Aug-17

3.854

810,488

--

--

236,370

210,298

230,435

55,826

101,415

171,745

65,421

77,358

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

331,850

249,103

-- 26-Mar-17

-- 29-Aug-17

--

--

--

--

--

--

211,066 25-Mar-18

220,415 26-Aug-18

206,609 29-Mar-19

215,730 30-Aug-19

236,370 27-Mar-20

210,298 29-Aug-20

  1,380,145

446,668

402,180

121,247

178,773

0

580,953 1,300,488

John Reizenstein

07-Nov-12

1.96

460,000

285,961

28-Mar-13

2.0157

459,999

288,654

28-Aug-13

2.1564

459,999

264,840

26-Mar-14

2.433667

460,000

173,263

29-Aug-14

2.9020

459,999

145,301

25-Mar-15

3.3007

460,000

127,750

26-Aug-15

3.5170

469,200

133,409

29-Mar-16

3.7520

469,199

125,053

30-Aug-16

3.6833

480,899

130,562

--

--

--

--

--

--

--

--

--

27-Mar-17

3.361667

480,900

29-Aug-17

3.854

490,518

--

--

143,054

127,275

--

--

--

--

--

--

--

--

--

13,310 

13,435 

12,326 

--

--

--

299,271 09-Nov-15

302,089 28-Mar-16

277,166 28-Aug-16

139,474 

33,789

61,382

103,950 

39,597

46,821

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

200,856

150,771

-- 26-Mar-17

-- 29-Aug-17

--

--

--

--

--

--

127,750 25-Mar-18

133,409 26-Aug-18

125,053 29-Mar-19

130,562 30-Aug-19

143,054 27-Mar-20

127,275 29-Aug-20

  1,674,793

270,329

243,424

73,386

108,203

39,071

351,627 1,665,629

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Three-day 
average share 
price for grant 
of awards  

Face value of 
award  

Grant date

£

£

Mike Holliday-Williams

No. of 
options at 1 
January 
20171

No. of 
options 
granted 
during  

No. of share 
options vested 
during  

the year2

the year3

No. of 
options 
lapsed for 
performance4

No. of 
dividend 
shares 
acquired at 
vesting5

No. of 
dividend 
shares added 
post vesting

No. of 
options  
held at  
31 December 
2017

No. of 
options  

exercised6,7,8

Vesting date

29-Aug-14

2.9020

787,498

248,750

25-Mar-15

3.3007

393,747

109,351

26-Aug-15

3.5170

393,749

111,956

29-Mar-16

3.7520

393,750

104,944

30-Aug-16

3.6833

403,572

109,568

--

--

--

--

--

27-Mar-17

3.361667

538,099

29-Aug-17

3.854

548,860

--

--

160,069

142,413

177,958

67,789

80,157

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

684,569

302,482

177,958

67,789

80,157

Penny James9

28-Nov-17

3.5673 1,349,984

--

0

378,433

378,433

–

0

–

0

–

0

--

--

--

--

--

--

--

0

–

0

258,115

-- 29-Aug-17

--

--

--

--

--

--

109,351 25-Mar-18

111,956 26-Aug-18

104,944 29-Mar-19

109,568 30-Aug-19

160,069 27-Mar-20

142,413 29-Aug-20

258,115

738,301

–

0

378,433 28-Nov-20

378,433

Notes: 
The Company’s share price on 29 December 2017 was £3.817, and the range of prices in the year was £3.338 to £4.113.

1.  These awards take the form of nil-cost options over the Company’s shares and are subject to performance conditions to be assessed by the Committee. Awards 

granted before 2014 accrue dividend entitlements until the date of transfer of shares. Awards granted from 2014 accrue dividend entitlement from the grant date 
to the date on which an award vests.

2.  The RoTE targets for awards granted in 2017, applying to 60% of the award, were 15% for 20% vesting, 16% for 40% vesting and 18% for full vesting.  

A straight-line interpolation occurs from threshold to target, and then from target to maximum performance. The remaining 40% of each award is based on TSR 
performance conditions, which are the same as noted on page 92.

3.  The closing market price on the dates of the vesting of the awards was £3.368 on 27 March 2017 and 3.819 on 29 August 2017.
4.  Awards under the LTIP vested at 85.6% of the maximum potential on 27 March 2017 and 79.2% of the maximum potential on 29 August 2017.
5.  Dividends added post-vesting are shown to 31 December 2017, although these are not realised until exercise.
6.  Paul Geddes exercised on 27 March 2017 at £3.3412 resulting in an aggregate gain of £1,108,777, and on 29 August 2017 at £3.8019 resulting in an 

aggregate gain of £947,065.

7.  John Reizenstein exercised on 27 March 2017 at £3.3412 resulting in an aggregate gain of £671,100, and on 29 August 2017 at £3.8019 resulting in an 

aggregate gain of £573,216.

8.  Mike Holliday-Williams exercised on 29 August 2017 at £3.8019 resulting in an aggregate gain of £981,327.
9.  A full year’s award to a total face value of 200% of base salary was made to the CFO-designate on 28 November 2017 as agreed as part of the remuneration 
package offered on recruitment. The award is subject to the same performance conditions as awards made to the other Executive Directors earlier in the year 
(except that TSR will be measured over the three years commencing on the date of grant).

Awards made in August and November 2017 also include an additional two-year holding period before awards may be released. The Company’s normal policy is 
to grant awards twice a year, after the Group announces its full and half-year results. The value of each grant of awards is set at 50% of the annual policy level. This 
means the total combined face value of awards to each of the Executive Directors equates to 200% of base salary.

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Directors’ remuneration report continued

Buy-out awards (Audited)
The table below details the last tranche of the award made to Mike Holliday-Williams under the Direct Line Group Restricted 
Shares Plan (RSP) that vested in 2017. This award was made to the MD Personal Lines on recruitment in May 2014 as 
compensation for the forfeiture of legacy awards granted by his previous employer. Executive Directors do not participate in the 
RSP and Mike Holliday-Williams will not receive any subsequent grants under this plan.

Three-day average 
share price for 
grant of awards  

Face value of 
award  

No. of share 
options as at  

Grant date

£

£

1 January 2017

No. of share 
options vested 
during the year

No. of dividend 
shares acquired  

at vesting

No. of share 
options exercised

No. of share 
options held at  
31 December 
2017 

Vesting date

Mike  
Holliday-Williams

27-May-14

2.430333

106,667

40,231

40,231

14,252

54,483 

–

1-May-17

Note:
1.  Mike Holliday-Williams exercised on 4 May 2017 at £3.5752 resulting in an aggregate gain of £194,788.

This table details buy-out awards made to Penny James. These awards were made to the CFO-designate in November 2017  
as compensation for the forfeiture of legacy awards granted by her previous employer. The awards were made in the form of 
restricted stock options and are subject to performance conditions that, as far as possible, mirror those of the original awards. 
Performance will be assessed as soon as possible after the normal vesting date and following publication of the performance 
outturn over the relevant performance period. The awards will accrue dividend equivalent shares until vesting, as per the terms  
of the legacy awards.

Grant date

Penny James

28-Nov-17

Penny James

28-Nov-17

Three-day average 
share price for 
grant of awards  

£

Face value  
of award  

£

No. of share 
options granted

No. of dividend 
shares acquired  

at vesting

No. of dividend 
shares added  
post vesting

No. of share 
options exercised

No. of share 
options held at  
31 December 
2017 

Vesting date

3.5673

500,492

140,298

3.5673

2,340,304

656,037

–

–

–

–

– 

140,298

3-April-18

– 

656,037

1-April-19

For the details of the performance conditions for each award see page 92.

Direct Line Group 2012 Share Incentive Plan (“SIP”) (Audited)
During 2017, all employees, including Executive Directors, were eligible to invest from £10 to £150 a month from their pre-tax 
pay into the scheme, and receive one matching share for every two shares they purchased. This table details the number of 
shares held by John Reizenstein under the SIP. Paul Geddes, Mike Holliday-Williams and Penny James do not participate in  
the plan.

Director 

John Reizenstein

Matching shares 
granted during  

the year

252

Matching shares 
cancelled during 
the year

Value of matching 
shares granted¹  
£ 

Balance of 
matching shares at 
31 December 
2017

–

898 

742

Note:
1.  The accumulated market value of matching shares at the time of each award. Purchase of the matching shares takes place within 30 days of the contributions 

being deducted from salary.

Dilution
The Company complies with the dilution levels that the Investment Association guidelines recommend. These levels are 10%  
in 10 years for all share plans and 5% in 10 years for discretionary plans. This is consistent with the rules of the Company’s  
share plans.

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Statement of policy implementation in 2018
Executive Directors’ salaries in 2018
The salary increase awarded to the Executive Directors, effective 1 April 2018, reflects the average increase awarded to 
staff generally.

Director

Paul Geddes

John Reizenstein

Mike Holliday-Williams

Penny James

AIP 2018

Director

Paul Geddes

John Reizenstein

Mike Holliday-Williams

Penny James

The AIP measures remain unchanged:

Financial

Strategic

Personal

Position

Chief Executive Officer

Chief Financial Officer

MD Personal Lines

Chief Financial Officer-designate

2018 base salary  

2017 base salary  

£’000

831

491

563

675

£’000

810

491

549

675

Annual change  
in base salary

2.5%

–

2.5%

–

Position

Chief Executive Officer

Chief Financial Officer

MD Personal Lines

Chief Financial Officer-designate

  Measures 

Profit before tax

Based on a basket of:

•  customer measures, including Net Promoter 

Score and complaints; and

•  people measures, including measures of gender 

diversity and engagement

Objectives for each Executive Director, including 
shared objectives across the Executive Committee

Maximum annual 
incentive award 
for 2018  

(% base salary)

Deferred under 
|the DAIP (% 
bonus)

175%

150%

150%

175%

40%

40%

40%

40%

Weighting for 
2018

Weighting for 
2017 

55%

25%

55%

25%

20%

20%

As in previous years, all AIP outcomes will be determined after the Committee establishes a payment gateway. To do this, the 
Committee must be satisfied that it is appropriate to permit a bonus award at all, or at a given level. The gateway involves some 
subjectivity about performance. This may result in positive or negative moderation of each AIP performance measure or the overall 
bonus outcome. The targets are commercially sensitive and will be reported in next year’s report.

The list below sets out the gateway criteria for the AIP for 2018.

Gateway criteria for the AIP for 2018 – outcomes for Executive Directors
•  Year-on-year changes in profit before tax

•  Quality and sustainability of earnings, referring to reserving, gross written premium, costs and loss ratio, and relevant lead 

indicators

•  Additional customer context, for example, conduct, experience, brand and franchise health

•  Capital strength and affordability

•  Risk management within risk appetite

•  The Group’s relative performance to that of its peers

•  The wider economic environment

•  Exceptional events, such as abnormal weather

•  Any regulatory breaches and/or reputational damage to the Group

•  Committee satisfaction that paying the bonus does not cause major reputational concerns

The Committee may also use its discretion to account for additional factors. These include the quality of financial results,  
the ’direction of travel’ of all measures, and, more widely, reputation, risk and audit.

In considering such factors, and whether to adjust the overall payouts and/or operate malus and clawback, the Committee 
receives appropriate input from the Audit Committee and the Board Risk Committee.

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Performance conditions for LTIP awards
LTIP awards to be granted in 2018 will continue to be subject to performance against these performance conditions:

•  60% based on RoTE over a three-year performance period (2018, 2019 and 2020)

•  40% based on relative TSR performance against the constituents of the FTSE 350 (excluding investment trusts) over a three-year 
performance period, starting on the date of grant. The starting and closing TSR will be averaged over a three-month period

For these purposes, we use the Group’s standard definition for RoTE, subject to such other adjustments as the Committee may 
consider appropriate. To find out more about how we calculate RoTE, see page 175.

The Committee reviewed the performance targets and, in line with its commitment to both reflect the impact of the capital 
transactions and to ensure that awards to Executive Directors would only be payable if significant value has been created for 
shareholders, decided to increase the RoTE target range as follows:

Performance measure

RoTE

Relative TSR

Vesting for threshold 
performance

20% of this 
element of the 
award

20% of this 
element of the 
award

Performance required for threshold vesting

Performance required for maximum vesting

Awards in 2018

Awards in 2017

Average 
annual RoTE 
performance 
of 17.5%

Average 
annual RoTE 
performance 
of 15.0%

Awards in 2015 
 and 2016

Average 
annual RoTE 
performance 
of 14.5%

Awards in 2018

Awards in 2017

Awards in 2015  

and 2016

Average 
annual RoTE 
performance 
of 20.5%

Average 
annual RoTE 
performance 
of 18.0%

Average 
annual RoTE 
performance 
of 17.5%

Median

  Upper quintile

For the TSR element, there is a straight-line interpolation between threshold and maximum performance on a ranked basis.

For the RoTE element, 20% of the award will vest for threshold RoTE and 40% for a RoTE of 18.5% for awards to be made in 
2018. Otherwise, vesting is similar to TSR: a straight-line interpolation occurs from threshold to target, then from target to 
maximum performance.

The LTIP awards will also vest only to the extent that the Committee is satisfied that the outcome of the TSR and RoTE performance 
conditions reflects the Group’s underlying financial performance from the date of grant until vesting. When considering these 
matters, the Committee will also consider whether there have been any material risk failings.

Pension and benefits
A pension contribution of 25% of base salary will be paid to the CEO, CFO and CFO-designate in 2018. Before his promotion 
to the Board in 2017, the MD Personal Lines received a pension contribution of 15% of base salary and the level of contribution 
has not been changed following his appointment to the Board. No Directors participate in any defined benefit pension 
arrangements operated by the Company.

Benefits comprise providing a company car or car allowance, private medical insurance, life assurance, income protection and 
health screening. Like all employees, the Executive Directors are also eligible for certain discounted Group products.

New Executive Director
On 1 November 2017, Penny James joined the Board as an Executive Director and was appointed CFO-designate to succeed 
John Reizenstein. Penny’s annual salary is £675,000 with a pension allowance of 25% of salary. She also participates in the 
Company’s Annual Incentive Plan up to a maximum of 175% of salary and the Long-Term Incentive Plan up to 200% of salary.

As explained in the letter from the Committee Chairman, this did not reflect any increase on her package from her  
previous employer.

On joining she received an LTIP award over 200% of salary on the same terms as the August 2017 grant (except that the vesting 
dates will run from the date of grant). This was granted at the annual award level as no separate buy-out was made to 
compensate her for the loss of her 2017 award at her previous employer.

In addition, and as disclosed on page 90, she received one-off awards pursuant to Listing Rule 9.4.2 to compensate for the loss 
of LTIP awards made by her former employer. Performance conditions and comparator groups for these awards will be identical 
to those of the original LTIPs, save for the award which vests in 2019 where DLG’s TSR performance will replace that of the 
former employer for the period from 1 November 2017 to 31 December 2018 (post-joining).

Full details of the awards bought out are set out in the relevant section above. 

92

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Penny James will also receive an amount in lieu of forfeited bonus opportunity at her previous employer for the period 1 January 
2017 to 31 October 2017 and the single figure disclosures on page 79 have included an estimated amount of £840,841. 
This will only be paid once the Committee has finally determined the amount due. Any change to the estimated amount will be 
reported in next year’s report. The award will be subject to deferral in line with the Group's deferral schedule which is the same 
as that of the original award.

Change of Executive Director
John Reizenstein, the current CFO, will be retiring in September 2018. He will not seek re-election at the Company’s 2018 
Annual General Meeting and will accordingly step down from the Board as an Executive Director at that time. The Committee 
confirmed his “good leaver” status without the use of any discretion. He will, therefore, retain awards granted to him up to the 
date on which his planned retirement was announced in September 2017 (for details of all awards see pages 87 and 88). John 
will also be eligible for an award under the AIP for the period to the AGM in May 2018 and will thereafter receive base salary 
and benefits only until the date of his actual retirement. No salary increase has been given for 2018.

Non-Executive Directors’ fees

Position

Board Chairman fee

Basic Non-Executive Director fee

Additional fees

Senior Independent Director fee

Chair of Audit, Board Risk and Remuneration Committees

Chair of CSR and Investment Committees

Member of Board Committee (Audit, Board Risk or Remuneration)

Member of Board Committee (CSR or Nomination)

No additional fees are paid for membership of the Investment Committee.

Fees for 2018  

£’000

400

75

30

30

10

10

5

External directorships
Paul Geddes is a Non-Executive Director for Channel 4 for which he receives an annual fee of £22,177. John Reizenstein is a 
trustee and Director of Farm Africa, for which he receives no fees. Otherwise, the Executive Directors do not currently hold any 
further external directorships.

Service contracts
Subject to the discretion set out in the recruitment remuneration policy, it is the Company's policy to set notice periods for 
Executive Directors of no more than 12 months (both by the Director or Company). The Executive Directors’ service agreements 
summary is as follows:

Director

Paul Geddes

John Reizenstein

Effective date of contract

1 September 2012

1 September 2012

Mike Holliday-Williams

30 January 2014

Penny James

1 November 2017

Notice period (by 
Director or Company)

Exit payment policy

  12 months

Base salary only for unexpired portion of notice period to 
be paid in a lump sum or monthly instalments, in which 
case, instalments are subject to mitigation if an alternative 
role is found.

There are no further obligations which could give rise to a remuneration or loss of office payment other than those set out in the 
remuneration policy and the termination policy.

The Chairman and Non-Executive Directors have notice periods of three months from either party which do not apply in the case 
of a Director not being re-elected by shareholders or retiring from office under the Articles of Association. Other than fees for this 
notice period, the Chairman and Non-Executive Directors are not entitled to any compensation on exit.

The Board reviewed and approved this report on 26 February 2018.

Clare Thompson
Chair of the Remuneration Committee

93

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Directors’ remuneration report continued

Policy report
The following is a copy of the main table from the policy approved by shareholders at the 2017 AGM. The full policy is  
available in last year’s report.

Policy table
Element

  Purpose and link to strategy   Operation

Base 
salary

  •  This is the core element 
of pay that reflects the 
individual’s role and 
position within the 
Group. It is payable  
for doing the expected 
day-to-day job

•  Staying competitive in 
the market allows us to 
attract, retain and 
motivate high-calibre 
executives with the skills 
to achieve our key aims 
while managing costs

Pension

  •  To remain competitive 
within the market place

Benefits

•  To encourage retirement 
planning and retain 
flexibility for individuals

  •  A comprehensive and 
flexible benefits 
package is offered, 
emphasising individuals 
being able to choose 
the combination of  
cash and benefits that 
suits them

  •  Base salaries are typically reviewed annually and set in April of each year, 

although the Committee may undertake an out-of-cycle review if it determines  
this to be appropriate

•  When reviewing base salaries, the Committee typically takes the following into 

account:

 – level of skill, experience and scope of responsibilities, individual and business 

performance, economic climate, and market conditions;

 – the median market pay in the context of companies of a similar size, 

particularly FTSE 31-100 companies, as they are considered to reflect the 
size and complexity of the Group;

 – the practice of insurance peers such as Admiral Group, Aviva, esure Group, 
Hastings Group, Legal & General, Old Mutual, Phoenix Group, Prudential, 
RSA Insurance Group, Standard Life and companies of a similar size to DLG 
as appropriate; and

 – general base salary movements across the Group

•  The Committee does not follow market data strictly. However, it uses it as a 
reference point in considering, in its judgement, the appropriate salary level, 
while regarding other relevant factors, including corporate and individual 
performance, and any changes in an individual’s role and responsibilities

•  The principles for setting base salary are similar to those applied to other 

employees in the Group. However, the specific benchmarking groups used to 
review external market relativities may differ across employee groups

•  Base salary is typically paid monthly

  •  Pension contributions are paid only in respect of base salary

•  Executive Directors are eligible to participate in the defined contribution pension 

arrangement or alternatively they may choose to receive a cash allowance in lieu 
of pension

  •  Executive Directors receive a benefits package generally set by reference to 
market practice in companies of a similar size and complexity, particularly  
FTSE 31-100 companies. Benefits currently provided include a company car  
or car allowance, private medical insurance, life insurance, health screening  
and income protection

•  The Committee may periodically amend the benefits available to some or  

all employees. The Executive Directors are eligible to receive such additional 
benefits as the Committee considers appropriate having regard to market norms

•  In line with our approach to all employees, certain Group products are offered  

to Executive Directors at a discount

•  Executive Directors are eligible to participate in any of the employee share plans 
operated by the Company, in line with HMRC guidelines (where relevant) and 
on the same basis as other eligible employees. Currently, this includes the Share 
Incentive Plan (“SIP”), which has been used to provide an award of free shares to 
all employees (including Executive Directors), and permit employees to purchase 
shares with a corresponding matching award

•  Where an Executive Director is required to relocate to perform their role,  

they may be offered appropriate relocation benefits. The level of such benefits 
would be determined based on the circumstances of the individual and typical 
market practice

94

DIR EC T  LINE  GR OU P AN NUAL  R E P OR T & A C C OUN T S 20 1 7

Maximum opportunity

  Performance measures

•  When determining salary increases, the Committee 

  •  Not applicable

will consider the factors outlined in this table under 

‘Operation’. In any event, no increase will be 

made if it would take an Executive Director’s salary 

above £850,000 (the current median level of 

salaries for CEOs in the FTSE 100), as further 

increased by UK RPI from the date of approving 

this policy

•  The maximum pension contribution is  

set at 25% of base salary per annum

  •  Not performance-related

•  The costs of benefits provided may fluctuate from 

  •  Not performance-related

year to year, even if the level of provision has 

remained unchanged. An annual limit of 10% of 

base salary per Executive Director has been set  

for the duration of this policy (plus an additional 

amount of up to 100% of salary in respect of 

relocation expenses). The Committee will monitor 

the costs in practice and ensure the overall costs do 

not increase by more than the Committee considers 

to be appropriate in all the circumstances

•  Additionally, the limit for any employee share plans 

in which the Executive Directors participate will be 

in line with the caps permitted by HMRC from time 

•  The Executive Directors may be entitled to retain 

fees received for any directorships held outside  

to time

the Group

•  Similarly, while not benefits in the normal usage of 

that term, certain other items such as hospitality or 

retirement gifts may also be provided

 
 
 
 
The following is a copy of the main table from the policy approved by shareholders at the 2017 AGM. The full policy is  

Element

  Purpose and link to strategy   Operation

Base 

salary

  •  This is the core element 

  •  Base salaries are typically reviewed annually and set in April of each year, 

although the Committee may undertake an out-of-cycle review if it determines  

Policy report

available in last year’s report.

Policy table

of pay that reflects the 

individual’s role and 

position within the 

Group. It is payable  

for doing the expected 

day-to-day job

•  Staying competitive in 

the market allows us to 

attract, retain and 

motivate high-calibre 

executives with the skills 

to achieve our key aims 

while managing costs

•  When reviewing base salaries, the Committee typically takes the following into 

this to be appropriate

account:

 – level of skill, experience and scope of responsibilities, individual and business 

performance, economic climate, and market conditions;

 – the median market pay in the context of companies of a similar size, 

particularly FTSE 31-100 companies, as they are considered to reflect the 

size and complexity of the Group;

 – the practice of insurance peers such as Admiral Group, Aviva, esure Group, 

Hastings Group, Legal & General, Old Mutual, Phoenix Group, Prudential, 

RSA Insurance Group, Standard Life and companies of a similar size to DLG 

as appropriate; and

 – general base salary movements across the Group

•  The Committee does not follow market data strictly. However, it uses it as a 

reference point in considering, in its judgement, the appropriate salary level, 

while regarding other relevant factors, including corporate and individual 

performance, and any changes in an individual’s role and responsibilities

•  The principles for setting base salary are similar to those applied to other 

employees in the Group. However, the specific benchmarking groups used to 

review external market relativities may differ across employee groups

•  Base salary is typically paid monthly

  Performance measures

  •  Not applicable

Maximum opportunity

•  When determining salary increases, the Committee 
will consider the factors outlined in this table under 
‘Operation’. In any event, no increase will be 
made if it would take an Executive Director’s salary 
above £850,000 (the current median level of 
salaries for CEOs in the FTSE 100), as further 
increased by UK RPI from the date of approving 
this policy

Pension

  •  To remain competitive 

  •  Pension contributions are paid only in respect of base salary

within the market place

•  Executive Directors are eligible to participate in the defined contribution pension 

•  To encourage retirement 

arrangement or alternatively they may choose to receive a cash allowance in lieu 

planning and retain 

flexibility for individuals

of pension

Benefits

  •  A comprehensive and 

  •  Executive Directors receive a benefits package generally set by reference to 

flexible benefits 

package is offered, 

market practice in companies of a similar size and complexity, particularly  

FTSE 31-100 companies. Benefits currently provided include a company car  

emphasising individuals 

or car allowance, private medical insurance, life insurance, health screening  

being able to choose 

the combination of  

cash and benefits that 

suits them

and income protection

•  The Committee may periodically amend the benefits available to some or  

all employees. The Executive Directors are eligible to receive such additional 

benefits as the Committee considers appropriate having regard to market norms

•  In line with our approach to all employees, certain Group products are offered  

to Executive Directors at a discount

•  Executive Directors are eligible to participate in any of the employee share plans 

operated by the Company, in line with HMRC guidelines (where relevant) and 

on the same basis as other eligible employees. Currently, this includes the Share 

Incentive Plan (“SIP”), which has been used to provide an award of free shares to 

all employees (including Executive Directors), and permit employees to purchase 

shares with a corresponding matching award

•  Where an Executive Director is required to relocate to perform their role,  

they may be offered appropriate relocation benefits. The level of such benefits 

would be determined based on the circumstances of the individual and typical 

market practice

•  The maximum pension contribution is  
set at 25% of base salary per annum

  •  Not performance-related

  •  Not performance-related

•  The costs of benefits provided may fluctuate from 
year to year, even if the level of provision has 
remained unchanged. An annual limit of 10% of 
base salary per Executive Director has been set  
for the duration of this policy (plus an additional 
amount of up to 100% of salary in respect of 
relocation expenses). The Committee will monitor 
the costs in practice and ensure the overall costs do 
not increase by more than the Committee considers 
to be appropriate in all the circumstances

•  Additionally, the limit for any employee share plans 
in which the Executive Directors participate will be 
in line with the caps permitted by HMRC from time 
to time

•  The Executive Directors may be entitled to retain 
fees received for any directorships held outside  
the Group

•  Similarly, while not benefits in the normal usage of 
that term, certain other items such as hospitality or 
retirement gifts may also be provided

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Directors’ remuneration report continued

Element

Purpose and link to strategy   Operation

Maximum opportunity

  Performance measures

AIP

•  To motivate executives 
and incentivise delivery 
of performance over  
a one-year operating 
cycle, focusing on  
the short- to medium-
term elements of our 
strategic aims

LTIP

•  Aligning executives’ 

interests with those of 
shareholders to motivate 
and incentivise 
delivering sustained 
business performance 
over the long term

•  To aid retaining  

key executive talent 
long-term

  •  For Executive Directors, at least 40% of the award is deferred into shares under  

•  Maximum and target bonus levels for 

  •  Performance over the financial year is assessed against performance 

the Deferred Annual Incentive Plan (the “DAIP”). This typically vests three years  
after grant (with deferred awards also capable of being settled in cash at the 
discretion of the Committee, for example, when it gives rise to legal difficulties  
to settle in shares). The remainder of the award is paid in cash following the  
year end

•  The Committee will keep the percentage deferred and terms of deferral under 
review. This will ensure levels are in line with regulatory requirements and best 
practice and may be changed in future years but will not, in the Committee’s 
view, be changed to be less onerous overall

•  Malus and clawback provisions apply to the cash and deferred elements.  

These are explained in the notes to the policy table

Executive Directors are set by taking  

into account annual bonus practice 

throughout the organisation and referring  

to practice at other insurance and general 

market comparators

•  The maximum bonus opportunity under  

the AIP is 175% of base salary per annum.  

The current maximum bonus opportunity 

applying for each individual Executive 

Director is shown in the statement of 

implementation of policy 

  •  Awards will typically be made in the form of nil-cost options or conditional share 
awards, which vest to the extent performance conditions are satisfied over a 
period of at least three years. Under the Plan rules, awards may also be settled  
in cash at the discretion of the Committee. This may be appropriate, for example, 
if legal difficulties arise with settling in shares

•  The maximum LTIP award in normal 

  •  The Committee will determine the performance conditions for each 

circumstances is 200% of salary

award made under the LTIP, measuring performance over a period  

•  Awards of up to 300% of base salary are 

of at least three years with no provision to retest

permitted in exceptional circumstances, 

•  Performance is measured against targets set at the beginning of the 

relating to recruiting or retaining an 

performance period, which may be set by referring to the time of grant 

•  Vested options will remain exercisable up to the tenth anniversary of grant

employee, as determined by the Committee

or financial year

•  Malus and clawback provisions apply to the LTIP. These are explained in the 

notes to the policy table

•  Awards under the LTIP may be made at various times during the financial year. 

While the Committee reserves the right to do otherwise, the Committee’s practice 
has been to make awards twice in each financial year, following the 
announcement of the Group’s annual and half-year results

•  For awards made after adopting the new policy at the 2017 AGM, Executive 
Directors will be subject to an additional two-year holding period following the 
three-year vesting period, during which time awards may not normally be 
exercised or released. During the additional holding period the awards will 
continue to accrue dividends. Following the holding period awards will cease  
to accrue dividends if not exercised

measures which the Committee considers to be appropriate

•  These may be financial, non-financial (Group, divisional or business line) 

and individual. Each year, at least 50% of the bonus is based on 

financial measures. The remainder of the bonus may be based on a 

combination of strategic, shared and individual performance measures

•  The Committee sets targets at the beginning of each financial year

•  No more than 10% of the bonus is paid for threshold performance  

(30% of the bonus for the individual performance element). No more 

than 60% of the maximum opportunity pays out for target performance. 

However, the Committee retains flexibility to amend the payout level at 

different levels of performance for future bonus cycles. This is based on 

its assessment of the level of stretch inherent in the set targets, and the 

Committee will disclose any such determinations appropriately

•  Before any payment can be made, the Committee will perform  

an additional gateway assessment (including in respect of any risk 

concerns). This will determine whether the amount of any bonus is 

appropriate in view of facts or circumstances which the Committee 

considers relevant. This assessment may result in moderating (positively  

or negatively) each AIP performance measure, subject to the individual 

maximum bonus levels

•  The AIP remains a discretionary arrangement. The Committee reserves 

discretion to adjust the outturn (from zero to the cap), should it consider 

it appropriate

•  Awards vest based on performance against financial and/or such other 

(including share return) measures, as set by the Committee, to be aligned 

with the Group’s long-term strategic objectives

•  For awards to be granted in 2017, vesting will continue to be 

determined based on two measures: RoTE and relative TSR performance 

against the FTSE 350 (excluding investment trusts). The Committee may 

apply different performance measures and targets for future awards, 

provided not less than 50% of the award shall be subject to one or more 

financial measures, and not less than 25% shall be subject to a relative 

TSR measure

•  Awards will be subject to a payment gateway, such that the Committee 

must be satisfied that there are no material risk failings, reputational 

concerns or regulatory issues

•  Additionally, there is a financial underpin relating to the Committee’s 

view of the Group’s underlying financial performance for the TSR and 

RoTE (and any other) elements 20% of the award vests for threshold 

performance, with 100% vesting for maximum performance. The 

Committee reserves the right in respect of future awards to lengthen  

(but not reduce) any performance period and/or amend the terms of  

any holding period; however, there is no intention to reduce the length  

of the holding period

Share 
ownership 
guidelines

•  To align the interests of 
Executive Directors with 
those of shareholders

  •  Executive Directors are expected to retain all the ordinary shares vesting under 
any of the Company’s share incentive plans, after any disposals for paying 
applicable taxes, until they have achieved the required shareholding level unless 
such earlier sale, in exceptional circumstances, is permitted by the Chairman

•  200% of salary for all Executive Directors

  •  Not applicable

•  The Committee reserves the discretion to 

amend these levels in future years

96

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Element

Purpose and link to strategy   Operation

Maximum opportunity

  Performance measures

AIP

•  To motivate executives 

  •  For Executive Directors, at least 40% of the award is deferred into shares under  

and incentivise delivery 

the Deferred Annual Incentive Plan (the “DAIP”). This typically vests three years  

of performance over  

a one-year operating 

cycle, focusing on  

the short- to medium-

term elements of our 

strategic aims

after grant (with deferred awards also capable of being settled in cash at the 

discretion of the Committee, for example, when it gives rise to legal difficulties  

to settle in shares). The remainder of the award is paid in cash following the  

year end

•  The Committee will keep the percentage deferred and terms of deferral under 

review. This will ensure levels are in line with regulatory requirements and best 

practice and may be changed in future years but will not, in the Committee’s 

view, be changed to be less onerous overall

•  Malus and clawback provisions apply to the cash and deferred elements.  

These are explained in the notes to the policy table

•  Maximum and target bonus levels for 
Executive Directors are set by taking  
into account annual bonus practice 
throughout the organisation and referring  
to practice at other insurance and general 
market comparators

•  The maximum bonus opportunity under  

the AIP is 175% of base salary per annum.  
The current maximum bonus opportunity 
applying for each individual Executive 
Director is shown in the statement of 
implementation of policy 

LTIP

•  Aligning executives’ 

  •  Awards will typically be made in the form of nil-cost options or conditional share 

interests with those of 

awards, which vest to the extent performance conditions are satisfied over a 

shareholders to motivate 

period of at least three years. Under the Plan rules, awards may also be settled  

and incentivise 

delivering sustained 

business performance 

over the long term

•  To aid retaining  

key executive talent 

long-term

in cash at the discretion of the Committee. This may be appropriate, for example, 

if legal difficulties arise with settling in shares

•  Vested options will remain exercisable up to the tenth anniversary of grant

•  Malus and clawback provisions apply to the LTIP. These are explained in the 

notes to the policy table

•  Awards under the LTIP may be made at various times during the financial year. 

While the Committee reserves the right to do otherwise, the Committee’s practice 

has been to make awards twice in each financial year, following the 

announcement of the Group’s annual and half-year results

•  For awards made after adopting the new policy at the 2017 AGM, Executive 

Directors will be subject to an additional two-year holding period following the 

three-year vesting period, during which time awards may not normally be 

exercised or released. During the additional holding period the awards will 

continue to accrue dividends. Following the holding period awards will cease  

to accrue dividends if not exercised

•  The maximum LTIP award in normal 
circumstances is 200% of salary

•  Awards of up to 300% of base salary are 
permitted in exceptional circumstances, 
relating to recruiting or retaining an 
employee, as determined by the Committee

  •  Performance over the financial year is assessed against performance 

measures which the Committee considers to be appropriate

•  These may be financial, non-financial (Group, divisional or business line) 

and individual. Each year, at least 50% of the bonus is based on 
financial measures. The remainder of the bonus may be based on a 
combination of strategic, shared and individual performance measures

•  The Committee sets targets at the beginning of each financial year

•  No more than 10% of the bonus is paid for threshold performance  

(30% of the bonus for the individual performance element). No more 
than 60% of the maximum opportunity pays out for target performance. 
However, the Committee retains flexibility to amend the payout level at 
different levels of performance for future bonus cycles. This is based on 
its assessment of the level of stretch inherent in the set targets, and the 
Committee will disclose any such determinations appropriately

•  Before any payment can be made, the Committee will perform  

an additional gateway assessment (including in respect of any risk 
concerns). This will determine whether the amount of any bonus is 
appropriate in view of facts or circumstances which the Committee 
considers relevant. This assessment may result in moderating (positively  
or negatively) each AIP performance measure, subject to the individual 
maximum bonus levels

•  The AIP remains a discretionary arrangement. The Committee reserves 
discretion to adjust the outturn (from zero to the cap), should it consider 
it appropriate

  •  The Committee will determine the performance conditions for each 
award made under the LTIP, measuring performance over a period  
of at least three years with no provision to retest

•  Performance is measured against targets set at the beginning of the 

performance period, which may be set by referring to the time of grant 
or financial year

•  Awards vest based on performance against financial and/or such other 
(including share return) measures, as set by the Committee, to be aligned 
with the Group’s long-term strategic objectives

•  For awards to be granted in 2017, vesting will continue to be 

determined based on two measures: RoTE and relative TSR performance 
against the FTSE 350 (excluding investment trusts). The Committee may 
apply different performance measures and targets for future awards, 
provided not less than 50% of the award shall be subject to one or more 
financial measures, and not less than 25% shall be subject to a relative 
TSR measure

•  Awards will be subject to a payment gateway, such that the Committee 
must be satisfied that there are no material risk failings, reputational 
concerns or regulatory issues

•  Additionally, there is a financial underpin relating to the Committee’s 
view of the Group’s underlying financial performance for the TSR and 
RoTE (and any other) elements 20% of the award vests for threshold 
performance, with 100% vesting for maximum performance. The 
Committee reserves the right in respect of future awards to lengthen  
(but not reduce) any performance period and/or amend the terms of  
any holding period; however, there is no intention to reduce the length  
of the holding period

Share 

ownership 

guidelines

•  To align the interests of 

  •  Executive Directors are expected to retain all the ordinary shares vesting under 

•  200% of salary for all Executive Directors

  •  Not applicable

Executive Directors with 

any of the Company’s share incentive plans, after any disposals for paying 

those of shareholders

applicable taxes, until they have achieved the required shareholding level unless 

such earlier sale, in exceptional circumstances, is permitted by the Chairman

•  The Committee reserves the discretion to 

amend these levels in future years

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Directors’ remuneration report continued

Updated performance scenarios
The Directors’ remuneration policy has been designed to ensure that a significant proportion of total remuneration is delivered  
as variable pay and, therefore, depends on performance against our strategic objectives.

The Committee has considered the level of remuneration that may be paid under different performance scenarios to ensure  
it would be appropriate in each situation, in the context of the performance delivered and the value created for shareholders.

The following charts show the potential remuneration which Executive Directors may earn under four performance scenarios  
as set out below. 

CEO – Paul Geddes
(£’000) 

CFO-designate – Penny James 
(£’000) 

Minimum

100%

 1,056

Minimum

100%

 858

On-target

47%

38%

15%

 2,261

On-target

47%

38%

15%

 1,837

Maximum

25%

35%

Maximum 
with growth 
assumption

22%

31%

40%

35%

 4,172

12%

 4,722

Maximum

Maximum 
with growth 
assumption

25%

22%

35%

31%

40%

35%

 3,389

12%

3,836

£0m

£1.5m

£3.0m

£4.5m

£6.0m

£0m

£1.0m

£2.0m

£3.0m

£4.0m

Total fixed pay (includes base 
salary, benefits and pension)

Short-term incentives

Total fixed pay (includes base 
salary, benefits and pension)

Short-term incentives

Long-term incentives

Share price growth and dividends

Long-term incentives

Share price growth and dividends

MD Personal Lines – Mike Holliday-Williams
(£’000) 

Minimum

100%

 661

On-target

48%

36% 16%

 1,392

Maximum

25%

32%

Maximum 
with growth 
assumption

22%

28%

43%

38%

 2,630

12%

3,003

£0m

£1.0m

£2.0m

£3.0m

£4.0m

Total fixed pay (includes base 
salary, benefits and pension)

Short-term incentives

Long-term incentives

Share price growth and dividends

Note:
A chart for John Reizenstein has not been prepared on the basis that he will retire 
during the course of the year, will cease to be eligible for any AIP from the date 
of the AGM and will not receive a 2018 LTIP award.  

98

DIR EC T  LINE  GR OU P AN NUAL  R E P OR T & A C C OUN T S 20 1 7

The elements of remuneration included in each scenario are as follows:

Minimum

  Consists of fixed remuneration only (base salary, benefits and pension):

•  Base salary is the salary to be paid from 1 April 2018

•  Benefits measured as benefits paid in 2017 as set out in the single figure table on page 79, including  

the value of matching shares under the SIP where relevant

•  Pension measured as the defined contribution or cash allowance in lieu of Company contributions, as a 

percentage of salary (25% of base salary for the CEO and CFO-designate, and 15% of salary for the MD 
Personal Lines)

On-target

  Based on what the Director would receive if performance was on-target (excluding share price appreciation 

and dividends):

•  Fixed remuneration as above

•  AIP – consists of the on-target bonus of 60% of maximum bonus opportunity

•  LTIP – consists of the threshold level of vesting (20% vesting)

Maximum

  Based on the maximum remuneration receivable (excluding share price appreciation and dividends):

•  Fixed remuneration as above

•  AIP – consists of the maximum bonus (175% of base salary for the CEO and CFO-designate, and 150%  

for the MD Personal Lines)

•  LTIP – consists of the face value of awards (200% of base salary for all Executive Directors)

Maximum  
with growth 
assumption

To reflect the preference of some shareholders, this replicates the maximum assumptions above and also  
shows combined share price appreciation and dividend roll-up of 10% per annum over the three-year  
vesting period

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The Directors present their report for the financial year ended 
31 December 2017.

You can find the forward-looking statements disclaimer on  
page 180.

Strategic report
The Company’s Strategic report is on pages 1 to 43.  
It includes the following information that would otherwise  
need to be disclosed in this Directors’ report:

Subject

Use of financial instruments
Important events since  
the financial year end
Likely future developments in the business
Employee involvement

Pages

40 and 41
8 to 11

11 and 43
28 and 29

Corporate governance statement
The FCA’s Disclosure Guidance and Transparency Rules require 
a corporate governance statement in the Directors’ report to 
include certain information. You can find information that fulfils 
the corporate governance statement’s requirements in this 
Directors’ report; the Corporate Governance report; the 
Committee reports; and the Directors’ remuneration report,  
on pages 44 to 99. This information is incorporated in the 
Directors’ report by reference.

Disclosure of information under Listing Rule 
9.8.4C
In accordance with Listing Rule 9.8.4C, the table below sets 
out the location of the information required to be disclosed, 
where applicable.

Subject

Interest capitalised by the Group
Unaudited financial information
Long-term incentive plan involving one 
Director only
Directors’ waivers of emoluments 
Directors’ waivers of future emoluments 
Non pro-rata allotments for cash (issuer)
Non pro-rata allotments for cash 
(major subsidiaries)
Listed company is a subsidiary of 
another company

Page

None 
None 
90 

None
Not applicable
Not applicable 
None

Not applicable

Contracts of significance involving a director Not applicable 
Not applicable
Contracts of significance involving a 
controlling shareholder
Details of shareholder dividend waivers
Controlling shareholder agreements

101
Not applicable 

Dividends
The Group aims to manage its capital efficiently and  
generate long-term sustainable value for shareholders,  
while balancing operational, regulatory, rating agency  
and policyholder requirements.

The Group aims to grow its regular dividend in line with 
business growth.

Where the Board believes that the Group has capital which  
is expected to be surplus to the Group’s requirements for a 
prolonged period, it would intend to return any surplus to 
shareholders. In normal circumstances, the Board expects that  
a capital coverage ratio around the middle of its risk appetite 
range of 140% to 180% of the Group’s solvency capital 
requirement (“SCR”) would be appropriate and it will therefore 
take this into account when considering the potential for special 
distributions.

In the normal course of events the Board will consider whether 
or not it is appropriate to distribute any surplus capital to 
shareholders once a year, alongside the full year results.

The Group expects that one-third of the annual dividend will 
generally be paid in the third quarter as an interim dividend, 
and two-thirds will be paid as a final dividend in the second 
quarter of the following year. The Board may revise the 
dividend policy from time to time. The Company may consider 
a special dividend and/or a repurchase of its own shares to 
distribute surplus capital to shareholders.

The Board recommends a final dividend of 13.6 pence per 
share to shareholders. Subject to shareholder approval at the 
Company’s 2018 AGM, this will become payable on  
17 May 2018 to all holders of Ordinary Shares on the 
Register of members at close of business on 6 April 2018.  
A special interim dividend has been declared of 15.0 pence 
per share and will have the same record and payment dates  
as the final dividend for 2017.

The final dividend resolution provides that the Board may 
cancel the dividend and, therefore, payment of the dividend  
at any time before payment, if it considers it necessary to do  
so for regulatory capital purposes. You can find detailed 
explanations about this in the Notice of AGM. The special 
interim dividend can also be cancelled if necessary.

You can find further details regarding dividends paid during 
2016 and 2017 in the Finance review on page 39 and in 
note 14 to the consolidated financial statements on page 146. 
You can also find information on dividend capital management 
in the Finance review on page 42.

Directors
You can find the current Directors’ biographies on pages 46  
to 47. All Directors will retire and, excepting Messrs Palmer 
and Reizenstein, be submitted for election or re-election at the 
2018 AGM. This is in accordance with the UK Corporate 
Governance Code and the Articles of Association of the 
Company, which govern appointing and replacing Directors. 
The Directors listed on pages 46 and 47 were the Directors of 
the Company throughout the year apart from Danuta Gray and 
Mike Holliday-Williams, who were each appointed as a 
Director on 1 February 2017, and Penny James, who was 
appointed as a Director on 1 November 2017.

The Company’s Articles of Association set out the Directors’ 
powers. You can view these on the Company’s website at 
www.directlinegroup.com. The Directors’ powers are also 
subject to relevant legislation and, in certain circumstances, 
authority from the Company’s shareholders. You can find details 
of the Directors’ remuneration, service contracts, employment 
contracts and interests in the shares of the Company in the 
Directors’ remuneration report on pages 74 to 99.

100

DIR EC T  LINE  GR OU P AN NUAL  R E P OR T & A C C OUN T S 20 1 7

The Articles of Association of the Company permit it to 
indemnify the Company’s officers, and officers of any 
associated company, against liabilities arising from conducting 
Company business, to the extent permitted by law. As such, the 
Company has executed deeds of indemnity for each Director’s 
benefit, regarding liabilities that may attach to them in their 
capacity as Directors of the Company or associated 
companies. These indemnities are qualifying third-party 
indemnities as defined by section 234 of the Companies Act 
2006. No amount was paid under any of these indemnities 
during the year. The Company maintains directors’ and officers’ 
liability insurance. This provides appropriate cover for legal 
actions brought against its Directors. The Company has also 
provided the directors of DLG Pension Trustee Limited with 
qualifying pension scheme indemnities. This is in accordance 
with section 235 of the Companies Act 2006. DLG Pension 
Trustee Limited acts as trustee for two of the Company’s 
occupational pension schemes.

Secretary
Roger Clifton is the Company Secretary of Direct Line Insurance 
Group plc. He can be contacted at the Company’s Registered 
Office, details of which are on page 181.

Share capital
The Company has a premium listing on the London Stock 
Exchange. As at 31 December 2017, the Company’s share 
capital comprised 1,375,000,000 fully paid Ordinary Shares 
of 10 10/11 pence each.

At the Company’s 2017 AGM, the Directors were authorised to:

• allot shares in the Company or grant rights to subscribe for, 
or convert, any security into shares up to an aggregate 
nominal amount of £50,000,000;

• allot shares up to an aggregate nominal amount of 
£100,000,000, for the purpose of a rights issue;
• allot shares having a normal amount not exceeding in 
aggregate £15,000,000 for cash without offering the 
shares first to existing shareholders in proportion to their 
holdings; and

• make market purchases of up to 137,500,000 shares  

in the Company, representing 10% of the Company’s issued 
share capital at the time.

To date, the Directors have not used these authorities.  
At the 2018 AGM, shareholders will be asked to renew these 
authorities and vote on some additional resolutions in relation  
to the disapplication of pre-emption rights in line with the most 
recent institutional investors’ guidelines. The Company has not 
held any shares in treasury during the period under review.  
You can find out more about the Company’s share capital and 
shares under option at 31 December 2017 in notes 29 and 
35 to the consolidated financial statements.

Under the Company’s Share Incentive Plan, Trustees hold 
shares on behalf of employee participants. The Trustees will 
only vote on those shares and receive dividends that a 
participant beneficially owns, in accordance with the 
participant’s wishes. An Employee Benefit Trust also operates. 
The Trustee of this has discretion to vote on any shares it holds 
as it sees fit, except any shares participants own beneficially;  
in which case, the Trustee will only vote on such shares as per 
a participant’s instructions.

The Trustee of this Trust has waived its right to dividends on all 
shares within the Trust. You can find out more about the number 
of shares held by the employee share plan trusts in note 29 on 
page 154. The Company is only aware of the dividend 
waivers and voting restrictions mentioned above.

Shareholder voting rights and restrictions on 
transfer of shares
All the Company’s issued Ordinary Shares rank equally  
in all respects. The Company’s Articles of Association set  
out the rights and obligations attaching to the Company’s 
Ordinary Shares.

Employees in the Company and Directors must conform with 
the EU Market Abuse Regulation and the Company’s share 
dealing rules. These rules restrict particular employees’ and 
Directors’ ability to deal in the Company’s shares at certain 
times, and require the employee or Director to obtain 
permission to deal before doing so. Some of the Company’s 
employee share plans also include restrictions on transferring 
shares while the shares are held within the plans.

Each general meeting notice will specify the time for 
determining a shareholder’s entitlement to attend and vote at 
the meeting. This will not be more than 48 hours before the 
time fixed for the meeting. To be valid, all proxy appointments 
must be filed at least 48 hours before the time of the general 
meeting. In calculating this time period, no account shall be 
taken of any part of a day that is not a working day.

Where the Company has issued a notice under section 793  
of the Companies Act 2006, which is in default for at least  
14 days, the person(s) interested in those shares shall not be 
entitled to attend or vote at any general meeting until the 
default has been corrected or the shares sold.

There is no arrangement or understanding with any 
shareholder, customer or supplier, or any other external party, 
which provides the right to appoint a Director or a member of 
the Executive Committee, or any other special rights regarding 
control of the Company.

Articles of Association
Unless expressly specified to the contrary in the Articles of 
Association, they may only be amended by a special resolution 
of the Company’s shareholders at a general meeting.

Significant agreements affected by a change 
of control
A number of agreements may take effect, alter or terminate 
upon a change of control of the Company. None of these 
agreements are considered significant in terms of their impact 
on the Group’s business as a whole. All the Company’s 
employee share incentive plans contain provisions relating  
to a change of control. Outstanding awards would typically 
vest and become exercisable. This is subject to satisfying any 
performance conditions, and normally with an additional 
time-based pro-rata reduction where performance conditions 
apply, and approval from the Remuneration Committee.

101

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Substantial shareholdings
In accordance with the provisions of chapter 5 of the FCA’s 
Disclosure Guidance and Transparency Rules, the Company 
has been notified of the following indirect interests in the 
Company’s voting rights. The Company has not been notified 
of any direct interests. Information provided by the Company 
pursuant to the FCA’s Disclosure Guidance and Transparency 
Rules is publicly available via the regulatory information 
services and on the Company’s website.

Artemis Investment Management LLP 

BlackRock, Inc. 

Standard Life Aberdeen plc

31 December 
2017

26 February 
2018

5.60%

8.39%

8.54%

5.32%

9.30%

8.49%

Political donations
The Group made no political donations during the year (2016: nil).

Employees with disabilities
The Group is committed to promoting diversity and inclusion 
across every area of the business through initiatives such as the 
Diversity Network Alliance. At recruitment, we adjust and 
enhance our application and selection process, and guide and 
provide additional training for interviewers, where necessary.

Our Diversity Network Alliance focuses on a number of strands 
including employees with disabilities. It identifies areas where 
we can improve and help people to continue working for us. 
We reasonably adjust employees’ working environments and 
equipment, and roles and role requirements. We also ensure 
that everyone can access the same opportunities.

Greenhouse gas emissions
In order to comply with the Companies Act 2006 (Strategic and 
Directors’ Report) Regulations 2013, the Group has followed the 
2013 UK Government environmental reporting guidance for 
GHG emissions; used the UK Government’s greenhouse gas 
conversion factors; and adopted the financial control approach 
to setting the organisational boundaries of responsibilities for 
GHG emissions. In applying the GHG Protocol Corporate 
Accounting and Reporting Standard (revised edition) we have 
calculated emissions associated with electricity consumption 
using both the location-based Scope 2 and market-based 
Scope 2 calculation methodologies. GHG emissions are 
classified as direct or indirect, and divided into Scope 1, 
Scope 2 and Scope 3 emissions. Direct GHG emissions are 
those from sources that the Group owns or controls. Indirect 
GHG emissions are those that are a consequence of the 
Group’s activities, but occur at sources owned or controlled  
by another organisation. The Group has considered the seven 
main GHGs, reported in tonnes of carbon dioxide equivalent 
(“CO2e”), and set 2013 as the base year.

Scope 1 – direct emissions including fuels used in office 
buildings, accident repair centres and owned vehicles.

Scope 2 – indirect emissions resulting from generating electricity 
purchased for office buildings and accident repair centres.

Scope 3 – includes all other indirect emissions such as waste 
disposal, business travel and staff commuting.

Total GHG emissions (Scope 1 and Scope 2) for continuing 
operations for 2017 were 17,399 tonnes (2016: 19,315 
tonnes), as set out in the table below. This primarily comprised 
emissions from purchased electricity and natural gas, diesel 
fuel, and refrigerant gas used. In addition to total emissions,  
the Group also monitors emissions per £ million of net earned 
premium. In 2017, this was 5.5 tonnes CO2e per £ million  
of net earned premium for continuing operations (2016: 6.4 
tonnes). This is a measure of how efficiently insurance products 
are provided. It allows us to compare our year-on-year 
performance and performance against other insurance 
companies. You can find verification statements on the Group’s 
website at www.directlinegroup.com. You can find further 
information on the Group’s approach to energy and the 
environment in the CSR section on page 29.

Global GHG emissions data for Reporting Year  
1 January 2017 – 31 December 2017

Emissions from:

Combustion of fuel & operation  
of facilities (Scope 1)

Electricity, heat, steam and cooling 
purchased for own use (Scope 2)

Total (Scope 1 & 2)

Intensity metric: tonnes CO2e/Million 
GBP net earned premium (£m)

Transmission and Distribution (“T&D”) 
losses from electricity (Scope 3)

Scope 2 
Location-based 
Tonnes  

Scope 2 
Market-based 
Tonnes  

of CO2e

of CO2e

8,027

8027

9,371

10,476

17,399

18,503

5.5

5.9

876

876

Total (Scope 1, 2 & 3 – T&D Losses)

18,275

19,379

Intensity metric: tonnes CO2e/Million 
GBP net earned premium (£m)

T&D losses from electricity, commuting, 
paper and business travel (Scope 3)

Total (Scope 1, 2 & 3)

5.8

6.2

18,072

18,072

35,471

36,575

Intensity metric: tonnes CO2e/Million 
GBP net earned premium (£m)

11.3

11.6

Year on Year Comparison (Scope 2 
Location-based methodology)

Tonnes of CO2e

Emissions from:

Scope 1 

Scope 2 

2013

2016

2017

8,429

7,383 8,027

21,480 11,932 9,371

Total (Scope 1 & 2)

29,909 19,315 17,399

Percentage 
change 
(2013 to 
2017)

5%

56%

42%

Intensity metric: tonnes 
CO2e/million GBP net 
earned premium (£m)

Scope 3 (Only T&D 
losses from electricity)

Total (Scope 1, 2 & 3 –  
T&D Losses)

Intensity metric: tonnes 
CO2e/Million GBP net 
earned premium (£m)

8.5

6.4

5.5

35%

1,774

1,079

876

51%

31,683 20,394 18,275

42%

9.0

6.8

5.8

36%

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In preparing these financial statements, IAS 1 requires that 
Directors: properly select and apply accounting policies; 
present information, including accounting policies, in a  
manner that provides relevant, reliable, comparable and 
understandable information; provide additional disclosures 
when compliance with the specific requirements in IFRS is 
insufficient to enable users to understand the impact of 
particular transactions, other events and conditions on the 
entity’s financial position and financial performance; and 
assess the Company’s ability to continue as a going concern.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose, with reasonable accuracy, the 
Company’s financial position at any time; and enable them  
to ensure the financial statements comply with the Companies 
Act 2006. Additionally, the Directors are responsible for 
safeguarding the Company’s assets and, hence, taking 
reasonable steps to prevent and detect fraud and other 
irregularities. The Directors are responsible for maintaining and 
ensuring the integrity of the corporate and financial information 
included on the Company’s website at www.directlinegroup.
com. Legislation in the UK governing preparing and 
disseminating financial statements may differ from legislation  
in other jurisdictions.

Each of the Directors, whose names and functions are listed on 
pages 46 to 47, confirm that, to the best of their knowledge:

•  the financial statements, prepared in accordance with IFRS, 
give a true and fair view of the assets, liabilities, financial 
position, and profit or loss of the Company and the 
undertakings included in the consolidation taken as a whole;

•  the Strategic report (on pages 1 to 43) and Directors’  

report (on pages 100 to 103) include a fair review of:  
(i) the business’s development and performance; and  
(ii) the position of the Company and the undertakings 
included in the consolidation taken as a whole, together 
with a description of the principal risks and uncertainties 
they face; and

•  the annual report and the financial statements, taken as  
a whole, are fair, balanced and understandable, and 
provide the information necessary for shareholders to assess 
the company’s position and performance, business model 
and strategy.

The Board reviewed and approved this report on  
26 February 2018.

By order of the Board

Roger C. Clifton
Company Secretary

Going concern
The Group has sufficient financial resources to meet its  
financial needs, including managing a mature portfolio  
of insurance risk. The Directors believe the Group is well-
positioned to manage its business risks successfully in the 
current economic environment.

The Finance review on pages 42 and 43 describes the 
Group’s capital management strategy, which covers how it 
measures its regulatory and economic capital needs, and 
deploys capital.

The Group’s financial position is also covered in that section, 
including a commentary on cash and investment levels, reserves, 
currency management, insurance liability management, liquidity, 
and borrowings. Additionally, note 3 to the consolidated 
financial statements describes capital management needs and 
policies. The note also covers insurance, market, liquidity and 
credit risks which may affect the Group’s financial position.

Having made due enquiries, the Directors reasonably expect 
that the Company and the Group have adequate resources to 
continue in operational existence for at least 12 months from 
26 February 2018 – the date of approval of the financial 
statements. Accordingly, the Directors have adopted the going 
concern basis in preparing the financial statements.

Disclosing information to the Auditor
Each Director at the date of approving these Annual Report & 
Accounts confirms that: as far as they are aware, there is no 
relevant audit information of which Deloitte LLP, the Company’s 
External Auditor, is unaware; and they have taken all the steps 
they ought to have taken as a Director to make themselves 
aware of any relevant audit information, and establish that 
Deloitte LLP is aware of that information.

This confirmation is given and should be interpreted in 
accordance with the provisions of section 418 of the 
Companies Act 2006.

Auditor
Deloitte LLP has expressed its willingness to continue in office  
as the External Auditor. A resolution to reappoint Deloitte LLP 
will be proposed at the forthcoming AGM. You can find  
an assessment of the effectiveness and recommendation  
for reappointing Deloitte LLP in the Audit Committee report  
on page 64.

Directors’ responsibility statement
The Directors are responsible for preparing the Annual Report 
and financial statements in accordance with applicable law 
and regulations.

Company law requires the Directors to prepare such financial 
statements for each financial year. Under that law, the Directors 
must prepare the Group financial statements in accordance 
with IFRS, as adopted by the EU and Article 4 of the 
International Accounting Standard (“IAS”) regulation. The 
Directors have also chosen to prepare the Parent Company 
financial statements under IFRS, as adopted by the EU. Under 
company law, the Directors must not approve the accounts 
unless they are satisfied that they give a true and fair view of 
the Company’s state of affairs and profit or loss for that period.

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Financial statements 

Independent Auditor’s report 

Consolidated financial statements 

Consolidated income statement 

Consolidated statement of comprehensive income 

Consolidated balance sheet 

Consolidated statement of changes in equity 

Consolidated cash flow statement 

Notes to the consolidated 
financial statements 

1.  Accounting policies 

2.  Critical accounting estimates and judgements 

3.  Risk management 

4.  Segmental analysis 

5.  Net earned premium 

6. 

Investment return 

7.  Other operating income 

8.  Net insurance claims 

9.  Commission expenses 

10. Operating expenses 

11. Finance costs 

12. Tax charge 

13. Current and deferred tax 

14. Dividends 

15. Earnings per share 

16. Net assets per share and return on equity 

17. Goodwill and other intangible assets 

18. Property, plant and equipment 

19. Investment property 

20. Subsidiaries  

21. Reinsurance assets 

22. Deferred acquisition costs 

23. Insurance and other receivables 

24. Derivative financial instruments 

25. Retirement benefit obligations 

26. Financial investments 

27. Cash and cash equivalents and borrowings 

28. Assets held for sale 

29. Share capital 

30. Other reserves 

31. Tier 1 notes 

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DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

105

32. Subordinated liabilities 

33. Insurance liabilities 

34. Unearned premium reserve 

35. Share-based payments 

36. Trade and other payables including  

insurance payables 

37. Notes to the consolidated cash flow statement 

38. Contingent liabilities 

39. Commitments 

40. Fair value 

41. Related parties 

Parent Company financial statements 

Parent Company balance sheet 

Parent Company statement of comprehensive income 

Parent Company statement of changes in equity 

Parent Company cash flow statement 

Notes to the Parent Company 
financial statements 

1.  Accounting policies 

2. 

Investment in subsidiary undertakings 

3.  Other receivables  

4.  Current and deferred tax 

5.  Derivative financial instruments  

6.  Financial investments  

7.  Cash and cash equivalents  

8.  Share capital and capital reserves 

9.  Tier 1 notes 

10. Subordinated liabilities  

11. Borrowings 

12. Trade and other payables  

13. Dividends  

14. Cash used by operations 

15. Related parties  

16. Share-based payments  

17. Risk management  

18. Directors and key management remuneration  

112

113

114

115

116

117

125

127

138

141

141

142

142

142

142

144

144

145

146

146

147

147

149

149

150

150

150

150

151

151

153

154

154

154

154

155

155

156

157

158

159

160

161

161

162

163

164

165

165

166

167

167

168

168

169

169

169

169

169

170

170

170

170

170

171

171

171

171

 
 
 
 
 
 
 
 
 
Independent Auditor’s report to the shareholders of Direct Line Insurance Group plc 

Opinion 

In our opinion: 

•  The financial statements give a true and fair view of the Group’s and Parent Company’s affairs as at 31 December 2017,  

and of the Group’s profit for the year then ended 

•  The Group financial statements have been properly prepared in accordance with International Financial Reporting Standards 

(IFRSs) as adopted by the European Union and IFRSs as issued by the International Accounting Standards Board (IASB) 

•  The Parent Company financial statements have been properly prepared in accordance with IFRSs as adopted by the  

European Union and IFRSs as issued by the IASB and as applied in accordance with the provisions of the Companies Act 
2006; and 

•  The financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and,  

as regards the Group financial statements, Article 4 of the IAS Regulation 

The financial statements, included within the Annual Report and Accounts, comprise of: 

•  the Consolidated Income Statement 

•  the Consolidated and Parent Company Statements of Comprehensive Income 

•  the Consolidated and Parent Company Balance Sheets 

•  the Consolidated and Parent Company Cash Flow Statements 

•  the Consolidated and Parent Company Statements of Changes in Equity; and 

•  the related notes 1 to 41 on the Consolidated financial statements, and the related notes 1 to 18 on the Parent  

Company financial statements 

The financial reporting framework that has been applied in their preparation is applicable law and IFRSs as adopted by  
the European Union and, with regards to the Parent Company’s financial statements, as applied in accordance with the 
provisions of the Companies Act 2006. 

Basis for opinion  

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law.  
Our responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the financial 
statements section of our report.  

We are independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and 
we have fulfilled our other ethical responsibilities in accordance with these requirements. We confirm that no non-audit services 
prohibited by the FRC’s Ethical Standard were provided to the Group or the Parent Company. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Summary of our audit approach 
Key audit matters 

The key audit matters that we identified in the current year were: 
•  Valuation of insurance reserves  

1) The frequency and severity of bodily injury excess claims 
2) The inflation and discount rate assumptions for valuing PPOs 

•  Valuation of intangible assets  

•  Valuation of investments not held at fair value 

Materiality 

Scoping 

Significant changes 
in our approach 

The materiality that we used for the Group financial statements was £28.0 million which approximates  
5.2% of three year average profit before tax from Ongoing operations. 
Our Group audit scoping included two entities being subject to a full scope audit and a further two entities 
being subject to an audit of specified account balances. These four entities represent the principal business 
units and account for 99% of the Group’s net assets, 100% of the Group’s gross earned premium and 98% 
of the Group’s profit before tax. 
Last year our report included key audit matters relating to Change and IT and the setting of propensity  
and severity assumptions when valuing PPO liabilities. We determined that the scale of offshoring and 
outsourcing has not materially changed in the year, and the processes and controls that had been offshored 
or outsourced and the Group’s oversight thereof were now embedded in the organisation. Following the 
Ogden discount rate change, the propensity and severity assumptions represented a reduced risk in 
comparison to previous audits. Through performing our detailed risk assessment for the 2017 audit,  
we refined our key audit matters to focus on inflation and discount rate assumptions when valuing PPOs  
and on the valuation of intangible assets. 

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Independent Auditor’s report to the shareholders of Direct Line Insurance Group plc continued 

Conclusions relating to going concern, principal risk and viability statements 
Going concern 
We have reviewed the Directors’ statement on page 103 to the financial statements about whether they 
considered it appropriate to adopt the going concern basis of accounting in preparing them and their 
identification of any material uncertainties to the Group’s and Parent Company’s ability to continue to  
do so over a period of at least twelve months from the date of approval of the financial statements. 

We are required to state whether we have anything material to add or draw attention to in relation  
to that statement required by Listing Rule 9.8.6R(3) and report if the statement is materially inconsistent  
with our knowledge obtained in the audit. 

Principal risks and viability statement 
Based solely on reading the Directors’ statements and considering whether they were consistent with the 
knowledge we obtained in the course of the audit, including the knowledge obtained in the evaluation  
of the Directors’ assessment of the Group’s and Parent Company’s ability to continue as a going concern, 
we are required to state whether we have anything material to add or draw attention to in relation to: 

•  the disclosures on pages 24 and 25 that describe the principal risks and explain how they are being 

managed or mitigated 

•  the Directors’ confirmation on page 57 that they have carried out a robust assessment of the principal  
risks facing the Group, including those that would threaten its business model, future performance, 
solvency or liquidity; or 

•  the Directors’ explanation on page 23 as to how they have assessed the prospects of the Group, over 

what period they have done so and why they consider that period to be appropriate, and their statement 
as to whether they have a reasonable expectation that the Group will be able to continue in operation 
and meet its liabilities as they fall due over the period of their assessment, including any related 
disclosures drawing attention to any necessary qualifications or assumptions  

We are also required to report whether the Directors’ statement relating to the prospects of the Group 
required by Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit. 

We confirm that  
we have nothing 
material to report, 
add or draw 
attention to in 
respect of these 
matters. 

We confirm that  
we have nothing 
material to report, 
add or draw 
attention to in 
respect of these 
matters. 

Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation 
of resources in the audit; and directing the efforts of the engagement team. 

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon. We do not provide a separate opinion on these matters. 

Valuation of insurance reserve 
Refer to page 62 (Audit Committee Report), page 118 (accounting policies) and page 156 (financial disclosures). 

The Group’s insurance reserves total £4.2 billion (2016: £4.7 billion). The determination of the value of the insurance  
reserves requires significant judgement in the selection of key actuarial methodologies and assumptions. Small changes  
in these methodologies or assumptions can materially impact the valuation of these liabilities. We have identified the following 
two key areas of focus for our audit given their significance to the Group’s result and the level of judgement involved. We have 
also identified these as potential fraud risk areas. 

1)  The frequency and severity of excess bodily injury claims;  
Key audit matter description  
The insurance reserve valuation for bodily injury excess claims has a significant impact on the Group’s results, with the  
ultimate number of large bodily injury claims being inherently uncertain and driven by a number of factors. These include the 
completeness and accuracy of source data, the transparency of any changes in the reporting of excess claims, and actuarial 
assumptions being consistent with emerging data, internal processes and market factors.  

Furthermore, the reduction in the Ogden discount rate to minus 0.75% in February 2017 has impacted on the historical 
consistency of bodily injury excess data by causing a “step-change” in incurred claims and potentially affecting claimant  
reporting behaviour. As typical actuarial techniques rely on the projection of historical data, this rate change increases the  
level of uncertainty in the Group’s modelled reserves for bodily injury excess claims which increases the susceptibility of the 
balance to material misstatement due to error and fraud. 

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How the scope of our audit responded to the key audit matter  
We have gained a detailed understanding of the end to end claims and reserving process, and assessed the design and 
implementation of selected controls. We have also tested the operating effectiveness for actuarial data reconciliations and  
key management review controls over the reserving process. Our work included attendance at the January Reserve Review 
Committee in order to observe a key management review control. 

We have tested the completeness and accuracy of the underlying data used in the Group’s actuarial calculations and the 
actuarial data used by Deloitte actuarial specialists by performing reconciliations on the data back to the financial ledger. 

Having done this, we worked with those specialists to: 

•  assess and challenge the methodologies and key assumptions, and their underlying rationale, adopted by the Group 

•  review the estimated impact on reserves of recent paid and incurred claim developments using our in-house reserve software 

•  perform analytical procedures and diagnostic testing in challenging the reserving impact pre and post the change in Ogden 

discount rate; and 

•  inspect the Group’s actuarial models and perform sensitivity testing and peer benchmarking on key assumptions  

Key observations 
We have determined the estimate for the ultimate value of large bodily claims to be reasonable. In making this determination  
we observed that the frequency and severity assumptions used in determining this ultimate value are reasonable, albeit  
slightly prudent. 

2)  The inflation and discount rate assumptions for valuing PPOs 
Key audit matter description  
The Group is required to settle a proportion of large bodily injury claims as PPOs rather than lump sum payments. The valuation 
of PPOs has a material impact on the financial statements, with these liabilities totalling £898.7 million (2016: £983.0 million) 
on a discounted gross basis as detailed in note 2. PPO liabilities are sensitive to the choice of inflation and discount rate used. 
These assumptions require significant management judgement which increases the susceptibility of the balance to material 
misstatement due to error and fraud. 

How the scope of our audit responded to the key audit matter  
We have gained a detailed understanding over the setting of these assumptions and assessed the design and implementation  
of key governance controls surrounding the setting of the PPO inflation rate and discount rate. In addition, we tested the operating 
effectiveness of a direct and precise business control, performed weekly, over the completeness of the PPO listing; this is a key 
data input which has a material impact on the PPO assumptions and hence the valuation.   

We have worked with our actuarial specialists to: 

•  review and challenge the Group’s PPO inflation assumption through inquiries with the Actuarial Director, reviewing relevant 

supporting documentation and benchmarking against market economic data 

•  review the Group’s sensitivity testing on the PPO inflation assumption, requesting additional sensitivity testing from management 

where required 

•  review and challenge the selected discount rate with reference to current and future performance of the assets backing the  

PPO liabilities; and 

•  benchmark the selected discount rate against peers 

Key observations 
We have determined that the inflation and discount rate assumptions used in the calculation of the PPO claims reserve are in the 
middle of a reasonable range. Given the current low yield environment we determined that these assumptions continue to require 
close monitoring going forward. 

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Independent Auditor’s report to the shareholders of Direct Line Insurance Group plc continued 

Valuation of intangible assets 

Refer to page 62 (Audit Committee Report), page 119 (accounting policies) and page 147 (financial disclosures). 

Key audit matter description 
The Group continues to invest in initiatives and systems with the aim of improving the customer experience, supporting growth 
and increasing efficiency. This investment spans policy, pricing, payment and other related data and digital systems across the 
business. Following the appointment of a system integrator during the year, the Group has decided to rework certain elements  
of the original capital expenditure already incurred on the assets, aimed at ensuring the initiatives achieve the targeted 
performance levels. Management identified this rework as an impairment indicator and performed a detailed review  
which resulted in an impairment charge of £56.9 million (2016: £39.3 million), bringing the valuation of intangible  
assets to £258.8 million (2016: £297.6 million).  

In performing this impairment assessment, the assets were tested for impairment as part of the assets’ cash generating unit 
(“CGU”) in accordance with IAS 36 as the future cash flows will not be generated independently from the Motor, Home  
and Rescue and other personal lines CGUs. In addition, a significant level of judgement is required in determining the valuation 
of this impairment charge given the uncertainty over end-state system architecture and successful project delivery. As a result of 
these factors we identified the valuation of these intangible assets as a potential fraud risk.  

How the scope of our audit responded to the key audit matter 
We tested the design and implementation of key controls over the impairment of intangible assets. This included senior 
management review and approval of the impairment review and year end impairment charge. 

In addition we performed the following audit procedures: 

•  we held inquiries with system consultants, inspected internal reports, system architecture maps and meeting minutes in order  
to challenge management on which components of the capital expenditure incurred to date will ultimately be used in the  
end-state system. We also engaged our IT consultants to assess the feasibility of the IT architecture in delivering the expected 
benefits across the Group 

•  we assessed whether the initiatives and systems under development are expected to generate cash flows independently from 
other groups of assets and the wider business. We performed an independent assessment of whether the future cash flows  
will be generated independently to evaluate the appropriateness of testing the asset as part of the asset’s CGU; and 

•  we challenged management’s forecasted future cash flows for each CGU through assessing historical forecasting accuracy, 

holding inquiries with management, inspecting the Group’s five year strategic plan and benchmarking key assumptions against 
market data where applicable. We then engaged our valuation specialists to assess the appropriateness of the discount rate 
used in the value in use calculation 

Key observations 
We have determined that the £56.9 million impairment charge is reasonable. 

While we observed that there is still uncertainty in the final end-state architecture design, based on the information available  
to date we deem the feasibility of successful project delivery and the expected benefits thereof to be reasonable. 

We concurred with management that the asset’s future cash flows will not be generated independently and the recoverable 
amount should therefore be tested as part of those CGUs. We observed that the forecasted future cash flows and the discount 
rate were reasonable and that no further impairment is required. 

Valuation of investments not held at fair value 

Refer to page 62 (Audit Committee Report), page 120 (accounting policies) and page 153 (financial disclosures). 

Key audit matter description 
We have identified a key audit matter for investments relating to the valuation of credit asset portfolios that are not held at  
fair value totalling £589.0 million (2016: £501.8 million) as detailed in note 26. Our work primarily focused on the Group’s 
commercial real estate loan, infrastructure debt and private placement bond portfolios. These debt instruments are carried at 
amortised cost and represent a higher credit risk relative to the majority of DLG’s investment portfolio.  

During the year, the Group recognised an impairment provision totalling £9.5 million (2016: £nil) which arose from the 
cessation of interest on non-performing credit assets. Management judgement is required in determining if an incurred loss  
event has occurred and there is significant uncertainty in determining the fair value of the credit assets in the instance an  
event has occurred. As a result we identified the valuation of investments not held at fair value as a key audit matter. 

How the scope of our audit responded to the key audit matter 
We have assessed the design and implementation and tested the operating effectiveness of the key controls that mitigate the risk 
over the valuation of investments not held at fair value. Our work included attendance at the year-end impairment review meeting 
in order to observe the operation of a key management review control. 

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In addition we performed the following audit procedures: 

•  traced a sample of interest payments recognised to bank statements to test for default or delinquency in interest payments  

•  independently calculated the fair value for a sample of assets to identify any significant decreases in fair value below book 

cost; and 

•  challenged management on credit assets of interest where indicators could point to issuer financial difficulty, obtaining 

evidence to assess whether the position taken by management is reasonable 

Key observations  
We have determined that the £9.5 million impairment charge arising on non-performing credit assets is reasonable.  
In performing our procedures we did not note any other indicators of material impairment. 

Our application of materiality 
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning  
the scope of our audit work and in evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows: 

  Group financial statements 

  Parent Company financial statements 

Materiality 

  £28.0 million (2016: £28.0 million). 

  £25.2 million (2016: £25.2 million). 

Basis for 
determining 
materiality 

  Materiality was determined as approximately 5.2% (2016: 

5.6%) of average profit before tax from Ongoing operations, 
excluding the impact of the Ogden discount rate change on 
2016 year end results. 

  Materiality was determined as less  
than 1% of shareholders’ equity.  

Rationale for 
the benchmark 
applied 

  We determined that the critical benchmark for the Group was 

  We determined that the critical 

average profit before tax from Ongoing operations. This measure 
uses a three-year average of profit before tax which we deemed 
appropriate due to the inherent volatility of profits in the insurance 
industry. We also elected to exclude the impact of the Ogden 
discount rate change on the 2016 results due to the non-recurring 
nature of this event. 

We also considered this measure to be suitable having 
compared to other benchmarks: our materiality equates to 5.1% 
(2016: 7.9%) of statutory profit before tax, 0.8% (2016: 0.9%) 
of gross earned premium and 1.1% (2016: 1.1%) of equity. 

benchmark for the Parent Company was 
shareholder’s equity. This is because the 
Parent Company is not a trading entity 
but rather receives dividend income from 
its subsidiaries. 

When determining materiality for the 
Parent Company, we also considered  
the appropriateness of this materiality for 
the consolidation of this set of financial 
statements to the Group’s results.  

Group materiality is used for setting audit scope and the assessment of uncorrected misstatements. Materiality is set for each 
significant component in line with the components proportion of the chosen benchmark. This is capped at the lower of 90%  
of Group materiality and the component materiality determined for a standalone audit. The main UK insurance trading entity,  
U K Insurance Limited, which makes up 100% of Group gross earned premium and 94% of Group statutory profit before tax,  
is scoped to a component materiality of £25.2 million (2016: £25.2 million). 

We determine performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected 
and undetected misstatements exceed materiality for the financial statements as a whole. We have set Group performance 
materiality at £19.6 million (2016: £19.6 million) and the audit testing for UK Insurance Limited is carried out to a performance 
materiality of £17.6 million (2016: £17.6 million). 

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £1.4 million 
(2016: £1.4 million) for the Group financial statements and £1.3 million (2016: £1.3 million) for the Parent Company  
financial statements, as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds.  
We also report to the Audit Committee on disclosure matters that we identified when assessing the overall presentation of the 
financial statements. 

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Independent Auditor’s report to the shareholders of Direct Line Insurance Group plc 
continued 

An overview of the scope of our audit 
The scope of our Group audit was determined by obtaining an understanding of the Group and its environment, including 
Group-wide controls, and assessing the risks of material misstatement at the Group level.  

This resulted in two entities being subject to a full scope audit, while a further two were subject to an audit of specified account 
balances where the extent of our testing was based on our assessment of the risks of material misstatement and of the materiality 
of the Group’s operations. All entities within scope of the Group audit are based in the UK. 

These four entities represent the principal trading and service operations of the Group and account for 99% (2016: 99%)  
of the Group’s net assets, 100% (2016: 100%) of the Group’s gross earned premium and 98% (2016: 98%) of the Group’s 
profit before tax. They were also selected to provide an appropriate basis for undertaking audit work to address the risks of 
material misstatement identified above. 

At the parent entity level we also tested the consolidation process and carried out analytical procedures to confirm our  
conclusion that there were no significant risks of material misstatement of the aggregated financial information of the remaining 
components not subject to audit or audit of specified account balances. The Group audit team also performs the audit of the in 
scope UK entities.  

We have nothing  
to report in respect 
of these matters 

The Group audit team was responsible for all of the entities listed above, including the Parent Company. 

Other information 
The Directors are responsible for the other information. The other information comprises the information 
included in the annual report, other than the financial statements and our auditor’s report thereon. 

Our opinion on the financial statements does not cover the other information and, except to the extent 
otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information 
and, in doing so, consider whether the other information is materially inconsistent with the financial 
statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. 

If we identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether there is a material misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of 
this other information, we are required to report that fact. 

In this context, matters that we are specifically required to report to you as uncorrected material 
misstatements of the other information include where we conclude that: 

•  Fair, balanced and understandable – the statement given by the Directors that they consider the annual 
report and financial statements taken as a whole is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group’s performance, business model and strategy,  
is materially inconsistent with our knowledge obtained in the audit; or 

•  Audit committee reporting – the section describing the work of the audit committee does not appropriately 

address matters communicated by us to the audit committee; or 

•  Directors’ statement of compliance with the UK Corporate Governance Code – the parts of the Directors’ 
statement required under the Listing Rules relating to the company’s compliance with the UK Corporate 
Governance Code containing provisions specified for review by the auditor in accordance with Listing 
Rule 9.8.10R(2) do not properly disclose a departure from a relevant provision of the UK Corporate 
Governance Code 

Responsibilities of Directors 

As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to 
continue as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so. 

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Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance  
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or  
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

Use of our report 

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Company and the Company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed. 

Report on other legal and regulatory requirements 

Opinion on other matters prescribed by the Companies Act 2006 

In our opinion the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with  
the Companies Act 2006. 

In our opinion, based on the work undertaken in the course of the audit: 

•  the information given in the strategic report and the Directors’ report for the financial year for which the financial statements  

are prepared is consistent with the financial statements; and 

•  the strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements 

In the light of the knowledge and understanding of the Group and the Parent Company and their environment obtained  
in the course of the audit, we have not identified any material misstatements in the strategic report or the Directors’ report. 

Matters on which we are required to report by exception 

Adequacy of explanations and accounting records 
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or 

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for  

our audit have not been received from branches not visited by us; or 

•  the Parent Company financial statements are not in agreement with the accounting records and returns 

We have nothing  
to report in respect 
of these matters. 

Directors’ remuneration 
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures  
of Directors’ remuneration have not been made or the part of the Directors’ remuneration report to be  
audited is not in agreement with the accounting records and returns. 

We have nothing  
to report in respect 
of these matters. 

Other matters  

Audit tenure 

Following the recommendation of the audit committee, we were appointed by the Board of Directors of the Royal Bank  
of Scotland Group plc on 21 March 2000 to audit the financial statements for the year ending 31 December 2000 and 
subsequent financial periods. The period of total uninterrupted engagement including previous renewals and reappointments  
of the firm is 18 years, covering the years ending 31 December 2000 to 31 December 2017. 

Consistency of the audit report with the additional report to the audit committee 

Our audit opinion is consistent with the additional report to the audit committee we are required to provide in accordance  
with ISAs (UK). 

Colin Rawlings FCA (Senior Statutory Auditor) 
for and on behalf of Deloitte LLP 
Statutory Auditor 
London, United Kingdom 
26 February 2018 

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Consolidated income statement 
For the year ended 31 December 2017 

Gross earned premium 
Reinsurance premium 
Net earned premium 
Investment return 
Instalment income 
Other operating income 
Total income 
Insurance claims 
Insurance claims (payable to) / recoverable from reinsurers 
Net insurance claims 
Commission expenses 
Operating expenses 
Total expenses 
Operating profit 
Finance costs 
Profit before tax 
Tax charge 
Profit for the year attributable to owners of the Company 

Earnings per share: 
Basic (pence) 
Diluted (pence) 

Notes 

5 
5 
5 
6 

7 

8 
8 
8 

9 
10 

11 

12 

15 
15 

2017 
£m 

3,339.7 
(204.7) 
3,135.0 
175.4 
116.4 
62.9 

3,489.7 
(1,571.1) 
(183.1) 
(1,754.2) 

(286.4) 
(806.3) 
(1,092.7) 
642.8 
(103.8) 

539.0 
(105.0) 

434.0 

2016
£m

3,202.8
(202.2)
3,000.6
171.5
107.1
58.2

3,337.4
(2,179.0)
375.2
(1,803.8)

(344.0)
(799.4)
(1,143.4)
390.2
(37.2)

353.0
(74.2)

278.8

31.8 
31.5 

20.4
20.2

The attached notes on pages 117 to 163 form an integral part of these consolidated financial statements. 

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Consolidated statement of comprehensive income 
For the year ended 31 December 2017 

Profit for the year 
Other comprehensive (loss) / income 
Items that will not be reclassified subsequently to the income statement: 

Actuarial gain / (loss) on defined benefit pension scheme 
Tax relating to item that will not be reclassified 

Items that may be reclassified subsequently to the income statement: 

Exchange differences on translation of foreign operations 
Cash flow hedges 
Fair value gain on AFS investments 
Less: realised net gains on AFS investments included in income statement 
Tax relating to items that may be reclassified 

Other comprehensive (loss) / income for the year net of tax 
Total comprehensive income for the year attributable to owners of the Company 

Notes 

25 
13 

30 
30 
30 

2017 
£m 

434.0 

2.1 
(0.4) 
1.7 

– 
(1.1) 
8.8 
(23.2) 
2.5 
(13.0) 

(11.3) 
422.7 

2016
£m

278.8

(4.4)
0.7
(3.7)

0.1
1.4
119.6
(15.3)
(17.6)
88.2

84.5
363.3

The attached notes on pages 117 to 163 form an integral part of these consolidated financial statements. 

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Consolidated balance sheet 
As at 31 December 2017 

Assets 
Goodwill and other intangible assets 
Property, plant and equipment 
Investment property 
Reinsurance assets 
Current tax assets 
Deferred acquisition costs 
Insurance and other receivables 
Prepayments, accrued income and other assets 
Derivative financial instruments 
Retirement benefit asset 
Financial investments 
Cash and cash equivalents 
Assets held for sale 
Total assets 

Equity 
Shareholders’ equity 
Tier 1 notes 
Total equity 

Liabilities 
Subordinated liabilities 
Insurance liabilities 
Unearned premium reserve 
Borrowings 
Derivative financial instruments 
Trade and other payables, including insurance payables 
Deferred tax liabilities 
Current tax liabilities 
Total liabilities 
Total equity and liabilities 

Notes 

2017 
£m 

2016
£m

17 
18 
19 
21 
13 
22 
23 

24 
25 
26 
27 
28 

31 

32 
33 
34 
27 
24 
36 
13 
13 

471.1 
174.4 
309.3 
1,178.5 
0.1 
185.4 
981.2 
146.2 
84.4 
14.4 
5,040.4 
1,358.6 
4.2 
9,948.2 

508.9
180.9
329.0
1,371.8
0.1
203.1
988.3
131.0
79.7
12.0
5,147.0
1,166.1
3.8
10,121.7

2,715.1 
346.5 
3,061.6 

2,521.5
–

2,521.5

264.7 
4,225.7 
1,600.3 
54.1 
12.0 
658.0 
31.1 
40.7 
6,886.6 
9,948.2 

539.6
4,666.6
1,547.9
55.3
45.1
699.2
46.0
0.5
7,600.2

10,121.7

The attached notes on pages 117 to 163 form an integral part of these consolidated financial statements. 

The financial statements were approved by the Board of Directors and authorised for issue on 26 February 2018. They were 
signed on its behalf by: 

John Reizenstein 
Chief Financial Officer

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Consolidated statement of changes in equity 
For the year ended 31 December 2017 

Share 
 capital 
 (note 29) 
£m 

Employee
 trust
shares

£m

Capital
 reserves
 (note 30)
 £m

AFS
 revaluation
 reserve
 (note 30)
 £m

Non-
distributable
 reserve

Foreign
 exchange
 translation
 reserve

Retained 
 earnings 

Shareholders’ 
 equity 

 £m

 £m

£m 

£m 

Tier 1
notes

£m

Balance at 1 January 2016 

150.0 

(20.4) 1,450.0

5.4

152.9

(0.1)

892.2  2,630.0 

Profit for the year 

Other comprehensive income 

Dividends paid (note 14) 

Transfer from non-distributable reserve 

Shares acquired by employee trusts 

Credit to equity for equity-settled share-
based payments (note 35) 

Shares distributed by employee trusts 

Tax on share-based payments  

Balance at 31 December 2016 

Profit for the year 

Other comprehensive loss 

Dividends paid (note 14) 

Shares acquired by employee trusts 

Credit to equity for equity-settled share-
based payments (note 35) 

Shares distributed by employee trusts 

Tax on share-based payments  

Issue of Tier 1 notes (note 31) 

Balance at 31 December 2017 

– 

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

(39.5)

–

25.6

–

–

–

–

–

–

–

–

–

150.0 
– 
– 
– 
– 

– 
– 
– 
– 
150.0 

(34.3) 1,450.0
–
–
–
–

–
–
–
(19.6)

–
19.8
–
–

–
–
–
–
(34.1) 1,450.0

–

86.7

–

–

–

–

–

–

92.1
–
(11.9)
–
–

–
–
–
–
80.2

–

–

–

(152.9)

–

–

–

–

–
–
–
–
–

–
–
–
–
–

–

278.8 

278.8 

1.5

(3.7) 

84.5 

–

–

–

–

–

–

(450.6) 

(450.6) 

152.9 

– 

– 

(39.5) 

16.8 

16.8 

(25.6) 

1.5 

– 

1.5 

1.4
–
(1.1)
–
–

862.3  2,521.5 
434.0 
434.0 
(11.3) 
1.7 
(225.3) 
(225.3) 
(19.6) 
– 

–

–

–
–

–
–

–

–

–

–
–
–
–
–

–
–
–
–

14.8 
14.8 
– 
(19.8) 
1.0 
1.0 
– 
– 
0.3 1,068.7  2,715.1 

–
–
–
346.5
346.5

The attached notes on pages 117 to 163 form an integral part of these consolidated financial statements.

Total
 equity

£m

2,630.0

278.8

84.5

(450.6)

–

(39.5)

16.8

–

1.5

2,521.5
434.0
(11.3)
(225.3)
(19.6)

14.8
–
1.0
346.5
3,061.6

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Consolidated cash flow statement 
For the year ended 31 December 2017 

Net cash generated from operating activities before investment of insurance assets 
Cash generated from investment of insurance assets 
Net cash generated from operating activities 
Cash flows from investing activities 
Purchases of property, plant and equipment 
Purchases of goodwill and other intangible assets 
Proceeds on disposals of assets held for sale 
Proceeds on disposal of property, plant and equipment 
Net cash used in investing activities 
Cash flows from financing activities 
Net proceeds from issue of Tier 1 notes 
Repayment of subordinated liabilities 
Dividends paid 
Finance costs  
Purchase of employee trust shares 
Net cash used in financing activities 
Net increase in cash and cash equivalents 
Cash and cash equivalents at the beginning of the year 
Cash and cash equivalents at the end of the year 

Notes 

37 
37 

18 
17 

31 

14 

27 

27 

2017 
£m 

204.0 
341.9 
545.9 

(22.4) 
(73.2) 
– 
0.3 

(95.3) 

346.5 
(326.8) 
(225.3) 
(31.7) 
(19.6) 
(256.9) 

193.7 
1,110.8 
1,304.5 

2016
£m

35.0
827.4
862.4

(49.9)
(80.8)
5.1
–

(125.6)

–
–
(450.6)
(38.3)
(39.5)
(528.4)

208.4
902.4

1,110.8

The attached notes on pages 117 to 163 form an integral part of these consolidated financial statements. 

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Notes to the consolidated financial statements  

Corporate information 
Direct Line Insurance Group plc is a public limited company 
registered in England and Wales (company number 
02280426). The address of the registered office is Churchill 
Court, Westmoreland Road, Bromley, BR11DP, England. 

1. Accounting policies 
Basis of preparation 
As required by the Companies Act 2006 and Article 4 of  
the IAS Regulation, the consolidated financial statements are 
prepared in accordance with IFRSs as adopted by the EU and 
as issued by the IASB. The Company’s financial statements 
have been prepared in accordance with and full compliance 
with IFRSs as issued by the IASB. 

The consolidated financial statements are prepared on  
the historical cost basis except for AFS financial assets, 
investment property and derivative financial instruments,  
which are measured at fair value. 

The Company’s financial statements and the consolidated 
financial statements are presented in sterling, which is the 
functional currency of the Company. 

Adoption of new and revised standards 
The Group has adopted the following new amendments  
to IFRSs and the IASs that became mandatorily effective  
for the Group for the first time during 2017 however these 
have no impact on the consolidated financial statements  
or performance. 

Amendments to IAS 7 ‘Statement of Cash Flows’ require  
an entity to provide disclosures that enable users of financial 
statements to evaluate changes in liabilities arising from 
financing activities, including both changes arising from  
cash flows and non-cash changes. On initial application  
of the amendment, entities are not required to provide 
comparative information. 

The IASB amended IAS 12 ‘Income Taxes’ – Recognition of 
Deferred Tax Assets for Unrealised Losses to clarify how to 
account for deferred tax assets related to debt instruments 
measured at fair value, particularly where changes in the 
market interest rate decrease the fair value of a debt instrument 
below cost. The amendments clarify that an entity needs to 
consider whether tax law restricts the sources of taxable profits 
against which it may make deductions on the reversal of that 
deductible temporary difference. Furthermore, the amendments 
provide guidance on how an entity should determine future 
taxable profits and explain the circumstances in which taxable 
profit may include the recovery of some assets for more than 
their carrying amount. 

IFRS 12 ‘Disclosure of Interests in Other Entities’ – the 
amendment clarifies that the disclosure requirements of  
IFRS 12 are applicable to entities classified as held for  
sale or distribution. 

1.1 Basis of consolidation 
The consolidated financial statements incorporate the financial 
statements of the Company and the entities that are controlled 
by the Group at 31 December 2017 and 31 December 
2016. Control exists when the Group is exposed, or has 
rights, to variable returns from its involvement with the entity 
and has the ability to affect those returns through its power  
over the entity. In assessing if the Group controls another  
entity, the existence and effect of the potential voting rights  
that are currently exercisable or convertible are considered. 

Where necessary, adjustments have been made to the 
financial statements of subsidiaries to bring the accounting 
policies used into line with those used by the Group.  
The policies set out below have been applied consistently 
throughout the years ended 31 December 2017 and  
31 December 2016 to items considered material to the 
consolidated financial statements. 

A subsidiary acquired is included in the consolidated financial 
statements from the date it is controlled by the Group until  
the date the Group ceases to control it. On acquisition of  
a subsidiary, its identifiable assets, liabilities and contingent 
liabilities are included in the consolidated financial statements 
at fair value. 

All intercompany transactions, balances, income and expenses 
between Group entities are eliminated on consolidation.  

1.2 Foreign currencies 
The Group’s consolidated financial statements are presented  
in sterling which is the presentational currency of the Group. 
Group entities record transactions in the currency of the 
primary economic environment in which they operate (their 
functional currency), translated at the foreign exchange rate 
ruling at the date of the transaction. 

Monetary assets and liabilities denominated in foreign currencies 
are translated into the relevant functional currency at the foreign 
exchange rates ruling at the balance sheet date. Foreign 
exchange differences arising on the settlement of foreign currency 
transactions and from the translation of monetary assets and 
liabilities are reported in the income statement. 

Non-monetary items denominated in foreign currencies that are 
stated at fair value are translated into the relevant functional 
currency at the foreign exchange rates ruling at the dates the 
values are determined. Translation differences arising on non-
monetary items measured at fair value are recognised in the 
income statement except for differences arising on AFS non-
monetary financial assets, which are recognised in other 
comprehensive income. 

Assets and liabilities of foreign operations, including goodwill 
and fair value adjustments arising on acquisition, are translated 
into sterling at the foreign exchange rates ruling at the balance 
sheet date. Income and expenses of foreign operations are 
translated into sterling at average exchange rates unless these 
do not approximate the foreign exchange rates ruling at the 
dates of the transactions. Foreign exchange differences arising 
on the translation of a foreign operation are recognised in the 
consolidated statement of comprehensive income. The amount 
accumulated in equity is reclassified from equity to the 
consolidated income statement on disposal or partial disposal 
of a foreign operation. 

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Notes to the consolidated financial statements continued 

1. Accounting policies continued 
1.3 Contract classification 
Insurance contracts are those contracts where the Group  
(the insurer) has accepted significant insurance risk from 
another party (the policyholder) by agreeing to compensate  
the policyholder if a specified uncertain future event  
(the insured event) adversely affects the policyholder. 

Revenue from vehicle recovery and repair services 
Fees in respect of services for vehicle recovery are recognised 
as the right to consideration, and accrue through the provision 
of the service to the customer. The arrangements are generally 
contractual and the cost of providing the service is incurred  
as the service is rendered. The price is usually fixed and 
always determinable. 

Once a contract has been classified as an insurance contract, 
it remains an insurance contract for the remainder of its lifetime, 
even if the insurance risk reduces significantly during this 
period, unless all rights and obligations are extinguished. 

1.4 Revenue recognition 
Premiums earned 
Insurance and reinsurance premiums comprise the total 
premiums receivable for the whole period of cover provided  
by contracts incepted during the financial year, adjusted by an 
unearned premium provision, which represents the proportion 
of the premiums incepted in the year or prior periods that relate 
to periods of insurance cover after the balance sheet date. 
Unearned premiums are calculated over the period of exposure 
under the policy, on a daily basis, 24ths basis or allowing for 
the estimated incidence of exposure under policies. 

Premiums collected by intermediaries or other parties,  
but not yet received, are assessed based on estimates from 
underwriting or past experience, and are included in insurance 
premiums. Insurance premiums exclude insurance premium  
tax or equivalent local taxes and are shown gross of any 
commission payable to intermediaries or other parties. 

Cash back payments to policyholders under motor telematics 
policies represent a reduction in earned premiums. 

Investment return 
Interest income on financial assets is determined using the 
effective interest rate method. The effective interest rate method 
is a way of calculating the amortised cost of a financial asset 
(or group of financial assets) and of allocating the interest 
income over the expected life of the asset.  

Rental income from investment property is recognised in the 
income statement on a straight-line basis over the period of  
the contract. Any gains or losses arising from a change in  
fair value are recognised in the income statement. 

Instalment income 
Instalment income comprises the interest income earned on 
policyholder receivables, where outstanding premiums are settled 
by a series of instalment payments. Interest is earned using  
an effective interest rate method over the term of the policy. 

Other operating income 
Vehicle replacement referral income 
Vehicle replacement referral income comprises fees in respect 
of referral income received when a customer or a non-fault 
policyholder (claimant) of another insurer has been provided 
with a hire vehicle from a preferred supplier. 

Income is recognised immediately when the customer  
or claimant is provided with the hire vehicle. 

The Group’s income also comprises vehicle repair services 
provided to other third-party customers. Income in respect  
of repairs to vehicles is recognised upon completion of the 
service. The price is determined using market rates for the 
services and materials used after discounts have been 
deducted where applicable. 

Other income 
Commission fee income in respect of services is recognised 
when a policy has been placed and incepted. Income is 
stated excluding applicable sales taxes. 

Legal services revenue represents the amount charged to clients 
for professional services provided during the year including 
recovery of expenses but excluding value added tax. Revenue 
is only recognised once services have been provided and 
certainty exists as to the outcome of the respective cases.  

1.5 Insurance claims 
Insurance claims are recognised in the accounting period in 
which the loss occurs. Provision is made for the full cost of 
settling outstanding claims at the balance sheet date, including 
claims incurred but not yet reported at that date, net of salvage 
and subrogation recoveries. Outstanding claims provisions are 
not discounted for the time value of money except for claims  
to be settled by PPOs established under the Courts Act 2003. 
A court can award damages for future pecuniary loss in 
respect of personal injury or for other damages in respect of 
personal injury and may order that the damages are wholly  
or partly to take the form of PPOs. These are covered in more 
detail in note 2.4. Costs for both direct and indirect claims 
handling expenses are also included. 

Provisions are determined by management based on 
experience of claims settled and on statistical models  
which require certain assumptions to be made regarding  
the incidence, timing and amount of claims and any specific 
factors such as adverse weather conditions. When calculating 
the total provision required, the historical development of 
claims is analysed using statistical methodology to extrapolate, 
within acceptable probability parameters, the value of 
outstanding claims (gross and net) at the balance sheet  
date. Also included in the estimation of outstanding claims are 
factors such as the potential for judicial or legislative inflation.  

Provisions for more recent claims make use of techniques that 
incorporate expected loss ratios and average claims cost 
(adjusted for inflation) and frequency methods. As claims 
mature, the provisions are increasingly driven by methods 
based on actual claims experience. The approach adopted 
takes into account the nature, type and significance of the 
business and the type of data available, with large claims 
generally being assessed separately. The data used for 
statistical modelling purposes is generated internally and 
reconciled to the accounting data. 

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The calculation is particularly sensitive to the estimation of  
the ultimate cost of claims for the particular classes of business 
at gross and net levels and the estimation of future claims 
handling costs. Actual claims experience may differ from the 
historical pattern on which the ABE is based and the cost  
of settling individual claims may exceed that assumed. As a 
result, the Group sets provisions at a margin above the ABE. 
This amount is recorded within claims provisions. 

A liability adequacy provision is made for unexpired risks 
arising where the expected value of claims and expenses 
attributable to the unexpired periods of policies in force at the 
balance sheet date exceeds the unearned premium reserve in 
relation to such policies after the deduction of any acquisition 
costs deferred and other prepaid amounts (for example, 
reinsurance). The expected value is determined by reference  
to recent experience and allowing for changes to the premium 
rates. The provision for unexpired risks is calculated separately 
by reference to classes of business that are managed together 
after taking account of relevant investment returns.  

1.6 Reinsurance 
The Group has reinsurance treaties and other reinsurance 
contracts that transfer significant insurance risk. 

The Group cedes insurance risk by reinsurance in the normal 
course of business, with the arrangement and retention limits 
varying by product line. Outward reinsurance premiums are 
generally accounted for in the same accounting period as  
the premiums for the related direct business being reinsured. 
Outward reinsurance recoveries are accounted for in the same 
accounting period as the direct claims to which they relate. 

Reinsurance assets include balances due from reinsurance 
companies for ceded insurance liabilities. Amounts recoverable 
from reinsurers are estimated in a consistent manner with the 
outstanding claims provisions or settled claims associated with 
the reinsured policies and in accordance with the relevant 
reinsurance contract. Recoveries in respect of PPOs are 
discounted for the time value of money. 

A reinsurance bad debt provision is assessed in respect of 
reinsurance debtors, to allow for the risk that the reinsurance 
asset may not be collected or where the reinsurer’s credit rating 
has been downgraded significantly and this is taken as an 
indication of a reinsurer’s difficulty in meeting its obligations 
under the reinsurance contracts. This also includes an 
assessment in respect of the ceded part of claims provisions  
to reflect the counterparty default risk exposure to long-term 
reinsurance assets particularly in relation to PPOs. Increases  
in this provision affect the Group by reducing the carrying 
value of the asset and the impairment loss is recognised in  
the income statement. 

1.7 Deferred acquisition costs 
Acquisition costs relating to new and renewing insurance policies 
are matched with the earning of the premiums to which they 
relate. A proportion of acquisition costs incurred during the year  
is therefore deferred to the subsequent accounting period to 
match the extent to which premiums written during the year  
are unearned at the balance sheet date. 

The principal acquisition costs deferred are direct advertising 
expenditure, directly attributable administration costs, 
commission paid and costs associated with telesales  
and underwriting staff.

1.8 Goodwill and other intangible assets 
Acquired goodwill, being the excess of the cost of an 
acquisition over the Group’s interest in the net fair value  
of the identifiable assets, liabilities and contingent liabilities  
of the subsidiary, associate or joint venture acquired, is  
initially recognised at cost and subsequently at cost less any 
accumulated impairment losses. Goodwill arising on the 
acquisition of subsidiaries, associates and joint ventures  
is included in the balance sheet category ‘goodwill and  
other intangible assets’. The gain or loss on the disposal  
of a subsidiary, associate or joint venture includes the  
carrying value of any related goodwill. 

Intangible assets that are acquired by the Group are stated  
at cost less accumulated amortisation and impairment losses. 
Amortisation is charged to the income statement over the 
assets’ economic lives using methods that best reflect the 
pattern of economic benefits and is included in operating 
expenses. The estimated useful economic lives are as follows: 

Software development costs 

Up to 10 years 

Expenditure on internally generated goodwill and brands is 
written off as incurred. Direct costs relating to the development 
of internal-use computer software and associated business 
processes are capitalised once technical feasibility and 
economic viability have been established. These costs include 
payroll costs, the costs of materials and services and directly 
attributable overheads. Capitalisation of costs ceases when the 
software is capable of operating as intended. During and after 
development, accumulated costs are reviewed for impairment 
against the projected benefits that the software is expected to 
generate. Costs incurred prior to the establishment of technical 
feasibility and economic viability are expensed as incurred,  
as are all training costs and general overheads. 

1.9 Property, plant and equipment 
Items of property, plant and equipment (except investment 
property – note 1.11) are stated at cost less accumulated 
depreciation and impairment losses. Where an item of 
property, plant and equipment comprises major components 
having different useful lives, they are accounted for separately. 

Depreciation is charged to the income statement on a straight-
line basis so as to write off the depreciable amount of property, 
plant and equipment over their estimated useful lives. The 
depreciable amount is the cost of an asset less its residual value. 
Land is not depreciated. Estimated useful lives are as follows: 

Freehold and leasehold 
buildings 

50 years or the period  
of the lease if shorter 

Vehicles 

3 years 

Computer equipment 

Up to 5 years 

Other equipment, including 
property adaptation costs 

2 to 15 years 

The gain or loss arising from the derecognition of an item of 
property, plant and equipment is determined as the difference 
between the disposal proceeds, if any, and the carrying 
amount of the item. 

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Notes to the consolidated financial statements continued 

1. Accounting policies continued 
1.10 Impairment of intangible assets, goodwill and property, 
plant and equipment 
At each reporting date, the Group assesses whether there is 
any indication that its intangible assets, goodwill or property, 
plant and equipment are impaired. If any such indication 
exists, the Group estimates the recoverable amount of the  
asset and the impairment loss, if any. Goodwill is tested for 
impairment annually or more frequently if events or changes  
in circumstances indicate that it might be impaired. If an asset 
does not generate cash flows that are independent of those  
of other assets or groups of assets, the recoverable amount  
is determined for the cash-generating unit (“CGU”) to which  
the asset belongs. The recoverable amount of an asset is the 
higher of its fair value less costs to sell and its value in use. 
Value in use is the present value of future cash flows from the 
asset or CGU, discounted at a rate that reflects market interest 
rates, adjusted for risks specific to the asset or CGU that have 
not been reflected in the estimation of future cash flows. 

If the recoverable amount of an intangible or a tangible asset 
is less than its carrying value, an impairment loss is recognised 
immediately in the income statement and the carrying value  
of the asset is reduced by the amount of the impairment loss. 

A reversal of an impairment loss on intangible assets or 
property, plant and equipment is recognised as it arises 
provided the increased carrying value does not exceed the 
carrying amount that would have been determined had no 
impairment loss been recognised. Impairment losses on 
goodwill are not reversed. 

1.11 Investment property 
Investment property comprises freehold and leasehold 
properties that are held to earn rentals or for capital 
appreciation or both. Investment property is not depreciated, 
but is stated at fair value based on valuations by independent 
registered valuers. Fair value is based on current prices for 
similar properties adjusted for the specific characteristics of 
each property. Any gain or loss arising from a change in 
fair value is recognised in the income statement. 

Investment property is derecognised when it has been either 
disposed of or permanently withdrawn from use and no future 
economic benefit is expected from disposal. Any gains or 
losses on the retirement or disposal of investment property  
are recognised in the income statement in the year of 
retirement or disposal. 

1.12 Financial assets 
Financial assets are classified as AFS, held-to-maturity (“HTM”), 
designated at fair value through profit or loss, or loans  
and receivables.  

Purchases or sales of financial assets that require delivery  
of assets within a time frame established by regulation or 
convention in the market place are recognised on the date  
that the Group commits to purchase or sell the asset. 

AFS 
Financial assets can be designated as AFS on initial recognition. 
AFS financial assets are initially recognised at fair value  
plus directly related transaction costs. They are subsequently 
measured at fair value. Impairment losses and exchange 
differences resulting from translating the amortised cost of foreign 
currency monetary AFS financial assets are recognised in the 

income statement, together with interest calculated using the 
effective interest rate method. Other changes in the fair value  
of AFS financial assets are reported in a separate component  
of shareholders’ equity until disposal, when the cumulative  
gain or loss is recognised in the income statement. 

A financial asset is regarded as quoted in an active market  
if quoted prices are readily and regularly available from an 
exchange, dealer, broker, industry group, pricing service or 
regulatory agency, and those prices represent actual and 
regularly occurring market transactions on an arm’s length 
basis. The appropriate quoted market price for an asset held  
is usually the current bid price. When current bid prices are 
unavailable, the price of the most recent transaction provides 
evidence of the current fair value as long as there has not been 
a significant change in economic circumstances since the time 
of the transaction. If conditions have changed since the time of 
the transaction (for example, a change in the risk-free interest 
rate following the most recent price quote for a corporate 
bond), the fair value reflects the change in conditions by 
reference to current prices or rates for similar financial 
instruments, as appropriate. The valuation methodology 
described above uses observable market data. 

If the market for a financial asset is not active, the Group 
establishes the fair value by using a valuation technique. 
Valuation techniques include using recent arm’s length market 
transactions between knowledgeable and willing parties  
(if available), reference to the current fair value of another 
instrument that is substantially the same, discounted cash flow 
analysis and option pricing models. If there is a valuation 
technique commonly used by market participants to price  
the instrument and that technique has been demonstrated to 
provide reliable estimates of prices obtained in actual market 
transactions, the Group uses that technique. 

HTM 
Non-derivative financial assets not designated as AFS or loans 
and receivables with fixed or determinable payments and fixed 
maturity where the intention and ability to hold them to maturity 
exists are classified as HTM. 

Subsequent to initial recognition, HTM financial assets are 
measured at amortised cost using the effective interest rate 
method less any impairment losses. 

Loans and receivables 
Non-derivative financial assets with fixed or determinable 
repayments that are not quoted in an active market are 
classified as loans and receivables, except those that are 
classified as AFS or HTM. Loans and receivables are initially 
recognised at fair value plus directly related transaction costs 
and are subsequently measured at amortised cost using the 
effective interest rate method less any impairment losses. 

Impairment of financial assets 
Insurance receivables 
At each balance sheet date the Group assesses whether  
there is any objective evidence that a financial asset or  
group of financial assets classified as AFS, HTM or loans  
and receivables is impaired. A financial asset or portfolio of 
financial assets is impaired and an impairment loss incurred  
if there is objective evidence that an event or events since 
initial recognition of the asset have adversely affected the 
amount or timing of future cash flows from the asset. 

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AFS 
When a decline in the fair value of a financial asset classified 
as AFS has been recognised directly in equity and there is 
objective evidence that the asset is impaired, the cumulative 
loss is removed from equity and recognised in the income 
statement. The loss is measured as the difference between the 
amortised cost of the financial asset and its current fair value. 
Impairment losses on AFS equity instruments are not reversed 
through profit or loss, but those on AFS debt instruments are 
reversed, if there is an increase in fair value that is objectively 
related to a subsequent event.  

HTM and loans and receivables 
If there is objective evidence that an impairment loss on a 
financial asset or group of financial assets classified as HTM or 
loans and receivables has been incurred, the Group measures 
the amount of the loss as the difference between the carrying 
amount of the asset or group of assets and the present value  
of estimated future cash flows from the asset or group of assets, 
discounted at the effective interest rate of the instrument at 
initial recognition. 

Impairment losses are assessed individually where significant 
or collectively for assets that are not individually significant. 

Impairment losses are recognised in the income statement and 
the carrying amount of the financial asset or group of financial 
assets is reduced by establishing an allowance for the 
impairment losses. If in a subsequent period the amount of the 
impairment loss reduces and the reduction can be ascribed to 
an event after the impairment was recognised, the previously 
recognised loss is reversed by adjusting the allowance. 

Insurance receivables 
Insurance receivables comprise outstanding insurance premiums 
where the policyholders have elected to pay in instalments,  
or amounts due from third parties where they have collected  
or are due to collect the money from the policyholder. 

Receivables also include amounts due in respect of the 
provision of legal services. 

For amounts due from policyholders, the bad debt provision is 
calculated based upon prior loss experience. For all balances 
outstanding in excess of three months, a bad debt provision  
is made. Where a policy is subsequently cancelled, the 
outstanding debt that is overdue is charged to the income 
statement and the bad debt provision is released back to the 
income statement. 

Derivatives and hedging 
Derivative financial instruments are recognised initially, and 
subsequently measured, at fair value. Derivative fair values  
are determined from quoted prices in active markets where 
available. Where there is no active market for an instrument, 
fair value is derived from prices for the derivative’s components 
using appropriate pricing or valuation models. 

Gains and losses arising from changes in the fair value of a 
derivative are recognised as they arise in the income statement 
unless the derivative is the hedging instrument in a qualifying 
hedge. The Group enters into fair value hedge relationships 
and a small amount of cash flow hedges. 

Hedge relationships are formally documented at inception.  
The documentation identifies the hedged item and the hedging 
instrument and details the risk that is being hedged and the way 
in which effectiveness will be assessed at inception and during 
the period of the hedge. If the hedge is not highly effective  
in offsetting changes in cash flows and fair values attributable  
to the hedged risk, consistent with the documented risk 
management strategy, or if the hedging instrument expires or is 
sold, terminated or exercised, hedge accounting is discontinued. 

In a cash flow hedge, the effective portion of the gain or  
loss on the hedging instrument is recognised directly in equity. 
Any ineffective portion is recognised in the income statement. 

In a fair value hedge, the gain or loss on the hedging 
instrument is recognised in the income statement. The gain  
or loss on the hedged item attributable to the hedged risk is 
recognised in the income statement and, where the hedged 
item is measured at amortised cost, adjusts the carrying  
amount of the hedged item. 

Derecognition of financial assets 
A financial asset is derecognised when the rights to receive  
the cash flows from that asset have expired or when the Group 
has transferred its rights to receive cash flows from the asset 
and has transferred substantially all the risk and rewards of 
ownership of the asset. 

1.13 Cash and cash equivalents and borrowings 
Cash and cash equivalents comprise cash in hand and 
demand deposits with banks together with short-term highly 
liquid investments that are readily convertible to known 
amounts of cash and subject to insignificant risk of change  
in value. 

Borrowings, comprising bank overdrafts, are measured  
at amortised cost using the effective interest rate method. 

1.14 Financial liabilities 
Financial liabilities are initially recognised at fair value net  
of transaction costs incurred. Other than derivatives which  
are recognised and measured at fair value, all other financial 
liabilities are subsequently measured at amortised cost using 
the effective interest rate method. 

A financial liability is derecognised when the obligation under 
the liability is discharged, cancelled or expires. 

1.15 Subordinated liabilities 
Subordinated liabilities comprise subordinated guaranteed 
dated notes which are initially measured at the consideration 
received less related transaction costs. Subsequently, 
subordinated liabilities are measured at amortised cost using 
the effective interest rate method. 

1.16 Provisions 
The Group recognises a provision for a present legal or 
constructive obligation from a past event when it is more likely 
than not that it will be required to transfer economic benefits to 
settle the obligation and the amount can be reliably estimated. 

The Group makes provision for all insurance industry levies, 
such as the Financial Services Compensation Scheme and 
Motor Insurance Bureau. 

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Notes to the consolidated financial statements continued 

1. Accounting policies continued 
When the Group has an onerous contract, it recognises  
the present obligation under the contract as a provision.  
A contract is onerous when the unavoidable costs of  
meeting the contractual obligations exceed the expected  
future economic benefit. In respect of leasehold properties, a 
provision is recognised when the Group has a detailed formal 
plan to vacate the leasehold property, or significantly reduce 
its level of occupancy, the plan has been communicated to 
those affected and the future property costs under the lease 
exceed future economic benefits. 

Restructuring provisions are made, including redundancy costs, 
when the Group has a constructive obligation to restructure.  
An obligation exists when the Group has a detailed formal 
plan and has communicated the plan to those affected. 

1.17 Leases 
Payments made under operating leases are charged to  
the income statement on a straight-line basis over the term  
of the lease. 

1.18 Pensions and other post-retirement benefits 
The Group provides post-retirement benefits in the form  
of pensions and healthcare plans to eligible employees. 

Contributions to the Group’s defined contribution pension 
scheme are recognised in the income statement when payable. 

The Group’s defined benefit pension scheme, as described in 
note 25, was closed in 2003. Scheme liabilities are measured 
on an actuarial basis, using the projected unit credit method, 
and discounted at a rate that reflects the current rate of return 
on a high quality corporate bond of equivalent term and 
currency to the scheme liabilities. 

Scheme assets are measured at their fair value. Any surplus  
or deficit of scheme assets over liabilities is recognised in  
the balance sheet as an asset (surplus) or liability (deficit).  
The current service cost and any past service costs, together 
with the net interest on net pension liability or asset, is charged 
or credited to operating expenses. Actuarial gains and losses 
are recognised in full in the period in which they occur outside 
the income statement and presented in other comprehensive 
income under ‘Items that will not be reclassified subsequently  
to the income statement’. 

1.19 Taxation 
The tax charge or credit represents the sum of the tax currently 
payable or receivable and deferred tax. 

The current tax charge is based on the taxable profits for the 
year as determined in accordance with the relevant tax 
legislation, after any adjustments in respect of prior years. 
Taxable profit differs from net profit as reported in the income 
statement because it excludes items of income or expense that 
are taxable or deductible in other years and it further excludes 
items that are never taxable or deductible. 

Provision for taxation is calculated using tax rates that have 
been enacted or substantively enacted by the balance sheet 
date, and is allocated over profits before taxation and amounts 
charged or credited to components of other comprehensive 
income and equity, as appropriate. 

Deferred taxation is accounted for in full using the balance 
sheet liability method on all temporary differences between  
the carrying amount of an asset or liability for accounting 
purposes and its carrying amount for tax purposes. 

Deferred tax liabilities are generally recognised for all taxable 
temporary timing differences and deferred tax assets are 
recognised to the extent that it is probable that taxable profits 
will be available against which deductible temporary 
differences can be utilised. 

Deferred tax assets are reviewed at each balance sheet date 
and reduced to the extent that it is probable that they will not 
be recovered. 

Deferred tax assets and liabilities are calculated at the tax rates 
expected to apply when the assets are realised or liabilities  
are settled based on laws and rates that have been enacted or 
substantively enacted at the balance sheet date. Deferred tax  
is charged or credited in the income statement, except when  
it relates to items charged or credited to other comprehensive 
income or equity, in which case the deferred tax is also dealt 
with in other comprehensive income or directly in equity. 

Deferred tax assets and liabilities are offset when there is a 
legally enforceable right to set off current tax assets against 
current tax liabilities and when they relate to income taxes 
levied by the same taxation authority and the Group intends  
to settle its current assets and liabilities on a net basis. 

1.20 Share-based payments 
The Group operates a number of share-based compensation 
plans under which it awards Ordinary Shares and share 
options to its employees. Such awards are generally subject  
to vesting conditions that vary the amount of cash or shares  
to which an employee is entitled. 

Vesting conditions include service conditions (requiring the 
employee to complete a specified period of service) and 
performance conditions (requiring the Group to meet  
specified performance targets). 

The fair value of options granted is estimated using valuation 
techniques which incorporate exercise price, term, risk-free 
interest rates, the current share price and its expected volatility. 

The cost of employee services received in exchange for an 
award of shares or share options granted is measured by 
reference to the fair value of the shares or share options on the 
date the award is granted and takes into account non-vesting 
conditions and market performance conditions (conditions 
related to the market price of the Company’s Ordinary Shares). 

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The cost is expensed on a straight-line basis over the vesting 
period (the period during which all the specified vesting 
conditions must be satisfied) with a corresponding increase  
in equity in an equity-settled award, or a corresponding 
liability in a cash-settled award. The cost is adjusted for vesting 
conditions (other than market performance conditions) so as to 
reflect the number of shares or share options that actually vest. 

The cancellation of an award through failure to meet non-
vesting conditions triggers an immediate expense for any 
unrecognised element of the cost of an award. 

1.21 Capital instruments 
The Group classifies a financial instrument that it issues as a 
financial liability or an equity instrument in accordance with  
the substance of the contractual arrangement. An instrument is 
classified as a liability if it is a contractual obligation to deliver 
cash or another financial asset, or to exchange financial assets 
or financial liabilities on potentially unfavourable terms, or as 
equity if it evidences a residual interest in the assets of the 
Group after the deduction of liabilities. 

The Tier 1 notes are classified as equity as they have a 
perpetual maturity and the Group has full discretion over 
interest payments, including ability to defer or cancel interest 
payments indefinitely.  

The consideration for any Ordinary Share of the Company 
purchased by the Group for the benefit of the employee trusts 
is deducted from equity.  

1.22 Dividends 
Interim dividends on Ordinary Shares are recognised in  
equity in the period in which they are paid. Final dividends  
on Ordinary Shares are recognised when they have been 
approved at the AGM. 

1.23 Accounting developments 
New IFRSs and amendments that are issued, but not yet 
effective for the 31 December 2017 reporting period and 
have not been early adopted by the Group are disclosed 
below. The Group intends to adopt these standards, if 
applicable, when they become effective, except for IFRS 9  
as explained below. 

In July 2014, the IASB issued the final version of IFRS 9 
‘Financial Instruments’ that replaces IAS 39 ‘Financial 
Instruments: Recognition and Measurement’ and all previous 
versions of IFRS 9; it was endorsed by the EU in 2016. IFRS 9 
addresses the classification, measurement and derecognition  
of financial assets and financial liabilities, introduces new  
rules for hedge accounting and a new impairment model for 
financial assets; it is effective for annual periods beginning on 
or after 1 January 2018. 

In September 2016, the IASB issued amendments to IFRS 4  
to address issues arising from the different effective dates of 
IFRS 9 and IFRS 17. The amendments to IFRS 4 were endorsed 
by the EU in November 2017. 

In 2017 the Group conducted a high-level assessment of the 
three aspects of IFRS 9 and based on current information, the 
impact of applying the expected loss model for the first time  
is currently immaterial. The Group does not expect any other 
significant impact on its financial statements. The Group 
satisfies the exemption criteria within IFRS 4 ‘Insurance 
Contracts’ and has decided to defer the application of IFRS 9 
until the effective date of the new insurance contracts standard 

IFRS 17 of 1 January 2021, applying the temporary 
exemption from applying IFRS 9 as introduced by the 
amendments to IFRS 4. 

In May 2014 the IASB issued IFRS 15 ‘Revenue from 
Contracts with Customers’ to establish a single comprehensive 
model to use in accounting for revenue recognition and 
measurement. The standard provides guidance on when  
and how combined contracts should be unbundled and when 
a contract price includes a variable consideration element.  

IFRS 15 was endorsed by the EU in 2016 and either  
a full retrospective application or a modified retrospective 
application is required for annual periods beginning on or  
after 1 January 2018. During 2017 the Group reviewed  
all non-insurance revenue and expects to apply IFRS 15 fully 
retrospectively. Insurance contracts are out of the scope of  
IFRS 15 and therefore the Group does not expect the impact 
on other operating income to be material. 

In January 2016 the IASB issued IFRS 16 ‘Leases’ to replace 
the existing leasing standard IAS 17; it was endorsed by the 
EU in October 2017 and will be effective from 1 January 
2019. IFRS 16 sets out the principles for recognition, 
measurement, presentation and disclosure of leases and 
requires lessees to account for all leases under a single  
on-balance sheet model similar to the accounting for finance 
leases under IAS 17. There are two exemptions: for leases  
of a low value and for leases of a short-term nature of 12 
months or less. At the start of a lease a lessee will recognise  
a liability for the lease payments and an asset, representing  
the right to use the asset during the lease term. Lessees will be 
required to separately recognise the interest expense on the 
lease liability and the depreciation expense on the right-of-use 
asset. Lessor accounting under IFRS 16 is substantially 
unchanged from the current approach under IAS 17. 

In 2018, the Group will continue to assess the potential  
effect of IFRS 16 on its consolidated financial statements;  
the undiscounted value of the Group’s lease obligations is 
disclosed in note 39. The Group does not expect the impact 
on operating expenses or finance costs to be material. 

In December 2016 the IASB issued ‘Annual Improvements  
to IFRS Standards 2014-2016 Cycle’ that included the  
two following improvements:  

IFRS 1 ‘First-time Adoption of International Financial  
Reporting Standards’ – the amendment deletes certain  
short-term exemptions for first-time adopters (IASB effective  
date of 1 January 2018); 

IAS 28 ‘Investments in Associations and Joint Ventures’ – the 
amendment provides clarification that measuring investees at 
fair value through profit or loss is an investment-by-investment 
choice; it is effective from 1 January 2018. 

The following new standard and amendments to IFRSs and 
IASs have been issued and are expected to be endorsed by 
the EU during 2018. With the exception of the new standard 
IFRS 17 ‘Insurance Contracts’, the Group does not expect the 
following amendments to have a material impact on the 
financial statements of the Group in future periods. 

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Notes to the consolidated financial statements continued 

1. Accounting policies continued 
IFRS 17 ‘Insurance Contracts’ was issued by the IASB in  
May 2017 to replace IFRS 4 ‘Insurance Contracts’, and  
will be effective for reporting periods beginning on or after  
1 January 2021, with comparative figures required. IFRS 17  
is a comprehensive new accounting standard for all insurance 
contracts covering recognition and measurement, presentation 
and disclosure. The overall objective of IFRS 17 is to provide 
an accounting model for insurance contracts that is more useful 
and consistent for insurers and to replace the requirements  
of IFRS 4 that allowed insurers to apply grandfathering of 
previous local accounting policies. IFRS 17 provides a 
comprehensive model for insurance contracts, covering  
all relevant accounting aspects.  

The core of IFRS 17 is the general model, supplemented by  
an optional simplified premium allocation approach which is 
permitted for the liability for the remaining coverage for short-
duration contracts. The general model measures insurance 
contracts using the building blocks of: discounted probability-
weighted cash flows; an explicit risk adjustment; and a 
contractual service margin representing the unearned profit  
of the contract which is recognised as revenue over the 
coverage period. 

An assessment will be undertaken during 2018 of the impact 
of IFRS 17 on the Group’s financial statements. The Group 
expects to be able to apply the simplified premium allocation 
approach to most of its insurance and reinsurance contracts. 

The IASB amended IFRS 2 ‘Share-based Payments’ – 
Classification and Measurement of Share-based Payment 
Transactions, to address three main areas: the effects of vesting 
conditions on the measurement of a cash-settled share-based 
payment transaction; the classification of a share-based 
payment transaction with net settlement features for withholding 
tax obligations; and accounting where a modification to the 
terms and conditions of a share-based payment transaction 
changes its classification from cash-settled to equity-settled;  
the amendments are effective from 1 January 2018. 

The IASB issued amendments to IAS 40 ‘Investment Property’ – 
Transfers of Investment Property in December 2016 to clarify 
when an entity should transfer property, including property 
under construction or development into, or out of investment 
property. The amendments state that a change in use occurs 
when the property meets, or ceases to meet, the definition of 
an investment property and there is evidence of the change  
in use. The amendments are effective from 1 January 2018. 

Amendments to IAS 28 ‘Investments in Associates and Joint 
Ventures’– Long-term Interests in Associates and Joint Ventures 
were issued in October 2017 to clarify that an entity applies 
IFRS 9 to long-term interests in associates or joint ventures that 
form part of the net investment in the associate or joint venture 
but to which the equity method is not applied. The 
amendments are effective from 1 January 2019. 

Amendments to IFRS 9 ‘Financial Instruments’ – Prepayment 
Features with Negative Compensation was issued in October 
2017 to allow instruments with symmetric prepayment options 
to qualify for amortised cost or fair value through other 
comprehensive income measurement because they would 
otherwise fail the ‘solely payments of principal and interest on 
the principal amount’ condition. The amendments are effective 
from 1 January 2019. 

In December 2017 the IASB issued ‘Annual Improvements to 
IFRS Standards 2015-2017 Cycle’ with an effective date of  
1 January 2019, which included the following three 
amendments: 

IFRS 3 ‘Business Combinations’ and IFRS 11 ‘Joint 
Arrangements’ – the amendments to IFRS 3 clarify that when  
an entity obtains control of a business that is a joint operation, 
it remeasures previously held interests in that business; the 
amendments to IFRS 11 clarify that when an entity obtains  
joint control of a business that is a joint operation, the entity 
does not remeasure previously held interests in that business. 

IAS 12 ‘Income Taxes’ – the amendments clarify that all 
income tax consequences of dividends should be recognised 
in profit or loss, regardless of how the tax arises. 

IAS 23 ‘Borrowing Costs’– the amendments clarify that if any 
specific borrowing remains outstanding after the related asset 
is ready for its intended use or sale, that borrowing becomes 
part of the funds that an entity borrows generally when 
calculating the capitalisation rate on general borrowings. 

IFRIC 22 ‘Foreign Currency Transactions and Advance 
Consideration’ was issued in December 2016 and the 
interpretation clarifies how to determine the date of transaction 
for the exchange rate to be used on initial recognition of  
a related asset, expense or income (or part of it) where an 
entity pays or receives consideration in advance for foreign 
currency-denominated contracts and has an effective date of  
1 January 2018. 

IFRIC 23 ‘Uncertainty over Income Tax Treatments’ was  
issued in June 2017 and provides interpretation when  
there is uncertainty over income tax treatments under IAS 12 
‘Income Taxes’ and has an effective date of 1 January 2019. 

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2. Critical accounting judgements and key sources of estimation uncertainty 
The reported results of the Group are sensitive to the accounting policies, assumptions and estimates that underlie the preparation 
of its financial information. The Group’s principal accounting policies are set out on pages 117 to 124. Company law and IFRSs 
require the Directors, in preparing the Group’s financial statements, to select suitable accounting policies, apply them consistently 
and make judgements and estimates that are reasonable and prudent.  

In the absence of an applicable standard or interpretation, IAS 8 ‘Accounting Policies, Changes in Accounting Estimates  
and Errors’ requires management to develop and apply an accounting policy that results in relevant and reliable information  
in the light of the requirements and guidance in IFRS dealing with similar and related issues and the IASB’s Framework for the 
Preparation and Presentation of Financial Statements. The judgements and assumptions involved in the Group’s accounting 
policies that are considered by the Board to be the most important to the portrayal of its financial condition are discussed below. 
The use of estimates, assumptions or models that differ from those adopted by the Group would affect its reported results. 

2.1 Impairment provisions – financial assets 
The Group determines that financial assets are impaired when there is objective evidence that an event or events since initial 
recognition of the assets have adversely affected the amount or timing of future cash flows from the asset. The determination  
of which events could have adversely affected the amount or timing of future cash flows from the asset requires judgement. In 
making this judgement, the Group evaluates, among other factors, the normal price volatility of the financial asset, the financial 
health of the investee, industry and sector performance, changes in technology and operational and financing cash flow or 
whether there has been a significant or prolonged decline in the fair value of the asset below its cost. Impairment may be 
appropriate when there is evidence of deterioration in these factors. 

On a quarterly basis, the Group reviews whether there is any objective evidence that a financial asset is impaired based on  
the following criteria: 

•  actual, or imminent, default on coupon interest or nominal; 

•  adverse movements in the credit rating for the investee / borrower; or 

•  price performance of a particular AFS debt security, or group of AFS debt securities, demonstrating an adverse trend  

compared to the market as a whole. 

There was £9.5 million impairment within loans and receivables of the Group’s financial assets in the year ended 31 December 
2017 (2016: £nil). 

Had all the declines in AFS asset values met the criteria above at 31 December 2017, the Group would suffer a loss of 
£6.5 million (2016: £12.6 million), being the transfer of the total AFS reserve for unrealised losses to the income statement. 
These movements represent mark-to-market movements and where there is no objective evidence of any loss events that could 
affect future cash flows, no impairments are recorded for these movements. 

2.2 Fair value 
The Group has made the judgement that level 1 of the Group’s fair value hierarchy set out in note 40 will include only sovereign 
debt securities issued by members of the G1O group of countries within the Group’s AFS debt securities portfolio, with all other 
financial assets and liabilities carried at fair value included in level 2 as they are not considered to be quoted in a deeply 
liquid market. 

The Group has also made the judgement that investment properties, most of the HTM debt securities, commercial real estate 
loans and infrastructure debt fall within level 3 of the Group’s fair value hierarchy (note 40) as the valuation models used are 
driven predominantly by unobservable inputs: investment property valuations are derived from recent market transactions which 
are adjusted for specific characteristics of each property including the size, location and condition by reference to the benchmark 
property transactions. 

2.3 Goodwill and other intangible assets 
Goodwill impairment testing inherently involves estimation uncertainty in a number of areas including: the preparation of the  
five-year strategic plan and the extrapolation of cash flow forecasts beyond the normal requirements of management reporting; 
the assessment of the discount rate appropriate to the CGUs; estimation of market values of CGUs; and the valuation of the 
separable assets of each business whose goodwill is being reviewed. Details of a sensitivity analysis on the recoverable amount 
in excess of carrying value are shown in note 17. 

Impairment testing of software development costs involves estimation uncertainty in a number of areas including: the projection of 
the economic benefits associated with each asset; subsequent re-measurement of these benefits through the development cycle and 
into use; and the projected ultimate cost of each asset at each point through the development cycle due to specification changes. 

2.4 General insurance: outstanding claims provisions and related reinsurance recoveries 
The Group makes provision for the full cost of outstanding claims from its general insurance business at the balance sheet date, 
including claims estimated to have been incurred but not yet reported at that date and claims handling. Outstanding claims 
provisions net of related reinsurance recoveries at 31 December 2017 amounted to £3,144.5 million (2016: £3,388.3 million). 

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Notes to the consolidated financial statements continued 

2. Critical accounting judgements and key sources of estimation uncertainty continued 
2.4 General insurance: outstanding claims provisions and related reinsurance recoveries continued 
Claims reserves are assessed separately for large and attritional claims, typically using standard actuarial methods of projection. 
Key sources of estimation uncertainty include those arising from the selection of specific methods as well as assumptions for claims 
frequency and severity through the review of historical claims and emerging trends.  

The corresponding reinsurance recoveries and impairment provision are calculated on an equivalent basis, with similar estimation 
uncertainty, as discussed in note 1.6. The reinsurance bad debt provision is mainly for expected recoveries against future  
PPO payments. 

The most common method of settling bodily injury claims is by a lump sum paid to the claimant and, in the cases where this 
includes an element of indemnity for recurring costs such as loss of earnings or ongoing medical care, settlement calculations 
have reference to a standardised Ogden annuity factor at a discount rate of minus 0.75% in 2017 (2016: minus 0.75%). This is 
normally referred to as the Ogden discount rate. Other estimates are also required for case management expenses, loss of 
pension, court protection fees, alterations to accommodation and transportation fees. 

The Lord Chancellor changed the Ogden discount rate from 2.5% to minus 0.75% in March 2017 based on a 3-year average 
of yields on index-linked government securities which will be sensitive to future movements in these instruments. The Government is 
currently planning to review the Ogden discount rate again based on ‘low risk’ investments rather than ‘very low risk’ investments, 
however, there is considerable uncertainty if, when and how a change might be made.  

The Group will continue to exercise judgement around the Ogden rate used in its reserves allowing for the possibility for it  
to change in the future. It considers the uncertainties around the legal framework and its implementation as being significant  
and therefore provisions at the current proposed rate of minus 0.75%. An allowance for further movements in the Ogden rate is 
made within the Group’s Solvency II balance sheet and capital requirements. Details of the IFRS sensitivity analysis to the 
assumed Ogden discount rate are shown in note 3.3.1. However, it should be noted that the Government is considering not only 
the appropriate level for the rate but also the methodology of how it is applied, so any sensitivity has considerable limitations. 

The Group settles some large bodily injury claims as PPOs rather than lump sum payments. 

The table below analyses the outstanding PPO claims provisions on a discounted and an undiscounted basis at 31 December 2017 
and 31 December 2016. These represent the total cost of PPOs rather than any costs in excess of purely Ogden-based settlement. 

At 31 December 

Gross claims 
Approved PPO claims provisions 
Anticipated PPOs 
Total 

Reinsurance 
Approved PPO claims provisions 
Anticipated PPOs 
Total 

Net of reinsurance 
Approved PPO claims provisions 
Anticipated PPOs 
Total 

Discounted 
2017
£m

Undiscounted 
2017 
£m 

Discounted 
2016 
£m 

Undiscounted 
2016
£m

524.9
373.8
898.7

(276.5)
(240.4)
(516.9)

248.4
133.4

381.8

1,460.3 
974.7 
2,435.0 

489.0 
494.0 

983.0 

1,388.0
1,509.9

2,897.9

(806.8) 
(680.7) 
(1,487.5) 

(248.6) 
(263.1) 

(754.4)
(875.4)

(511.7) 

(1,629.8)

653.5 
294.0 

947.5 

240.4 
230.9 

471.3 

633.6
634.5

1,268.1

The provisions for PPOs have been categorised as either claims which have already been determined by the courts as PPOs 
(approved PPO claims provisions) or those expected to settle as PPOs in the future (anticipated PPOs). The Group is subject to 
estimation uncertainty on the propensity of large bodily injury claims to move from Ogden settled values to PPOs. The estimates  
in the table above are based on historically observed propensity and the recent change in the Ogden discount rate. They do  
not allow for any future changes in PPO propensity. Anticipated PPOs consist of both existing large loss case reserves including 
allowances for development and claims yet to be reported to the Group. Reinsurance is applied at claim level and the net cash 
flows are discounted for the time value of money. The discount rate is consistent with the long duration of the claims payments 
and the assumed future indexation of the claims payments. 

In the majority of cases, the inflation agreed in the settlement is the Annual Survey of Hours and Earnings SOC 6115  
inflation published by the Office for National Statistics, for which the long-term rate is assumed to be 4.0% (2016: 4.0%).  
The rate of interest used for the calculation of present values is 4.0% (2016: 4.0%), which results in a real discount rate of  
0.0% (2016: 0.0%). 

Details of sensitivity analysis to the discount rate applied to PPO claims are shown in note 3.3.1. 

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3. Risk management 
3.1 Enterprise risk management strategy and framework 
The ERMF sets out, at a high level, our approach and processes for managing risks. Further information can be found in the  
risk management section of the strategic report on page 23. 

3.2 Risk and capital management modelling 
The Board has ultimate responsibility for ensuring that the Group has sufficient funds to meet its liabilities as they fall due.  
The Group carries out detailed modelling of its assets, liabilities and the key risks to which these are exposed. This modelling 
includes the Group’s own assessment of its SCR. In 2015, this SCR assessment was submitted to the PRA as part of the Group’s 
Internal Model Approval Process for which approval was subsequently granted in June 2016. The SCR quantifies the insurance, 
market, credit and operational risks that the regulated entities are undertaking. 

The Board is closely involved in the SCR process and reviews, challenges and approves its assumptions and results. 

3.3 Principal risks from insurance activities and use of financial instruments 
The risk management section of the strategic report sets out all the risks assessed by the Group as principal risks. Detailed below 
is the Group’s risk exposure arising from its insurance activities and use of financial instruments specifically in respect of insurance 
risk, market risk, operational risk and credit risk. 

3.3.1 Insurance risk 
The Group is exposed to insurance risk as a primary consequence of its business. Key insurance risks focus on the risk of loss due to 
fluctuations in the timings, amount, frequency and severity of an insured event relative to the expectations at the time of underwriting. 

The Group is mainly exposed to the following insurance risks: 

Reserve risk 
Reserve risk relates to both premium and claims. This is the risk of understatement of reserves arising from: 

•  the uncertain nature of claims; 

•  data issues and changes to the claims reporting process; 

•  operational failures; 

•  failure to recognise claims trends in the market; and 

•  changes in underwriting and business written so that past trends are not necessarily a predictor of the future. 

Understatement of reserves may result in not being able to pay claims when they fall due. Alternatively, overstatement of  
reserves can lead to a surplus of funds being retained resulting in opportunity cost; for example lost investment return or  
insufficient resource to pursue strategic projects and develop the business. 

Reserve risk is controlled through a range of processes: 

•  regular reviews of the claims and premiums, along with an assessment of the requirement for a liability adequacy provision  

for the main classes of business by the internal actuarial team; 

•  the use of external actuaries to review periodically the ABE reserves produced internally, either through peer review or through 

provision of independent reserve estimates; 

•  accompanying all reserve reviews with actuarial assessment of the uncertainties through a variety of techniques including 

bootstrapping and scenario analysis; 

•  oversight of the reserving process by relevant senior management and the Board; 

•  regular reconciliation of the data used in the actuarial reviews against general ledger data and reconciliation of the  

claims data history against the equivalent data from prior reviews; and 

•  regular assessment of the uncertainty in the reserves to help the Board set management best estimate reserves. 

The Group’s reserves are subject to the risk of retrospective changes in judicial conditions such as the change in the Ogden 
discount rate announced on 27 February 2017. This is the discount rate set by the Lord Chancellor and used by courts to 
calculate lump sum awards in bodily injury cases. The rate had been 2.5% since 2001 but was changed to minus 0.75%  
from 20 March 2017. The Group subsequently revised its reserve estimation to be based on the new rate, although this rate  
may change again in future, depending on the outcome of the Government’s consultation on the framework for setting the rate 
and on the frequency and timing of future changes. 

Uncertainty in claims reserves estimation is larger for claims such as PPOs for which annually indexed payments are made, 
typically over the lifetime of the injured party. Claims reserves for PPOs are held on a discounted basis and are sensitive  
to a change in the assumed real discount rate. 

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Notes to the consolidated financial statements continued 

3. Risk management continued  
The tables below provide a sensitivity analysis of the potential impact of a change in a single factor (discount rate used for PPOs, 
Ogden discount rate) with all other assumptions left unchanged. Other potential risks beyond the ones described could have an 
additional financial impact on the Group. 

At 31 December 
PPOs1 
Impact of an increase in the discount rate used in the calculation of present values of 100 basis points 
Impact of a decrease in the discount rate used in the calculation of present values of 100 basis points 

Ogden discount rate² 
Impact of the Group reserving at a discount rate of 0% compared to minus 0.75%  
Impact of the Group reserving at a discount rate of minus 1.5% compared to minus 0.75%  

Increase / (decrease) in profit 
before tax and equity3,4 

2017 
£m 

2016
£m

54.6 
(75.1) 

68.2
(97.9)

68.4 
(102.9) 

102.1
(156.4)

Notes:  

1.  The sensitivities relating to an increase or decrease in the real discount rate used for PPOs illustrate a movement in the time value of money from the assumed level  

of 0.0%. The PPO sensitivity has been calculated on the direct impact on the change in the real discount rate with all other factors remaining unchanged. 

2.  Ogden discount rate sensitivity has been calculated on the direct impact of a permanent change in the discount rate with all other factors remaining unchanged. 

The Group will consider the statutory discount rate when setting its reserves but not necessarily provide on this basis. This is to ensure that reserves are appropriate 
for current and potential future developments. 

3.  These sensitivities exclude the impact of taxation.  

4.  These sensitivities reflect one-off impacts at 31 December and should not be interpreted as predictions. 

The sensitivity above is calculated on the basis of a permanent change in the rate on the actuarial best estimate reserves as  
at 31 December 2017. It does not take into account a change in the Ogden discount rate setting regime, nor any second  
order impacts such as those on the Group’s PPO assumptions or reinsurance bad debt assumptions. The year on year reduction  
in sensitivity to a change in the Ogden discount rate reflects a £49 million reserve release arising after a detailed case review of 
the Group’s 2016 Ogden provision as well as the overall reduction in bodily injury exposures. This is due to continued positive 
prior-year development of claims reserves for large bodily injury claims, particularly for accident years where the reinsurance 
retention level was higher than the current level of £1 million. 

There is the risk that claims are reserved or paid inappropriately, including the timing of such activity. However, there are claims 
management controls in place to mitigate this risk, as outlined below: 

•  claims are managed utilising a range of IT system-driven controls coupled with manual processes outlined in detailed policies 

and procedures to ensure claims are handled in an appropriate, timely and accurate manner; 

•  each member of staff has a specified handling authority, with controls preventing them handling or paying claims outside their 

authority, as well as controls to mitigate the risk of paying invalid claims. In addition, there are various outsourced claims 
handling arrangements, all of which are monitored closely by management, with similar principles applying in terms of the 
controls and procedures; 

•  loss adjustors are used in certain circumstances to handle claims to conclusion. This involves liaison with the policyholder,  

third parties, suppliers and the claims function; 

•  specialist bodily injury claims teams are responsible for handling these types of losses with the nature of handling dependent  
on the level and type of claim. Claims exceeding a certain threshold are referred to the technical and large loss teams who 
also deal with all other claim types above defined limits or within specific criteria; and 

•  a process is in place to deal with major weather and other catastrophic events, known as the ‘Surge Demand Plan’. A surge  
is the collective name given to an incident which significantly increases the volume of claims reported to the Group’s claims 
functions. The plan covers surge demand triggers, stages of incident, operational impact, communication and management 
information monitoring of the plan. 

Underwriting risk 
This is the risk that future claims experience on business written is materially different from the results expected, resulting in  
current-year losses. The Group predominantly underwrites personal lines insurance including motor, residential property, roadside 
assistance, creditor, travel and pet business. The Group also underwrites commercial risks primarily for low-to-medium risk trades 
within the SME market. Contracts are typically issued on an annual basis which means that the Group’s liability usually extends 
for a 12 month period, after which the Group is entitled to decline to renew or can impose renewal terms by amending the 
premium or other policy terms and conditions such as the excess as appropriate. 

Underwriting risk includes catastrophe risk and the risk of loss, or of adverse change in the value of the insurance  
liabilities resulting from significant uncertainty of pricing, underwriting and provisioning assumptions related to extreme  
or exceptional circumstances. 

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When underwriting policies, the Group is subject to concentration risk in a variety of forms, including: 

•  geographic concentration risk – the Group purchases a catastrophe reinsurance programme to protect against a modelled  

one in 200-years catastrophe loss. The retained deductible is 13.99% of the gross earned premium of the preceding  
12 months and at 31 December 2017 was £147 million (2016: £150 million) 

•  product concentration risk – the Group’s business is heavily concentrated in the UK general insurance market. However,  
the Group offers a diversified portfolio of products and a variety of brands sold through a range of distribution channels  
to its customers; and 

•  sector concentration risk – the concentration of the Group to any given industry sector is monitored and analysed in respect  

of commercial customers 

It is important to note that none of these risk categories is independent of the others and that giving due consideration to the 
relationship between these risks is an important aspect of the effective management of insurance risk. 

Distribution risk 
This is the risk that material change in the volume of policies written may result in losses or reduced profitability. 

Pricing risk 
This is the risk of economic loss arising from policies being incorrectly priced or accepted to achieve desired volume and profitability. 

Reinsurance risk 
This is the risk of inappropriate selection and / or placement of reinsurance arrangements, with either individual or multiple 
reinsurers which renders the transfer of insurance risk to the reinsurer(s) inappropriate and / or ineffective. Other risks include: 

•  reinsurance concentration risk – the concentration of credit exposure to any given counterparty; 

•  reinsurance capacity being reduced and / or withdrawn; 

•  underwriting risk appetite and reinsurance contract terms not being aligned; 

•  reinsurance contract terms being inappropriate or ineffective resulting in classes or types of business not being  

appropriately reinsured; 

•  non-adherence to the reinsurance policy terms and conditions, in terms of both policy management and claims not being 

handled within the reinsurance contract terms and conditions or paid on an ex-gratia basis resulting in reinsurance recoveries 
not being made in full;  

•  inappropriate or inaccurate management information and / or modelling being used to determine the value for money  

and purchasing of reinsurance (including aggregate modelling); and  

•  changes in the external legal, regulatory, social or economic environment altering the definition and application of reinsurance 

policy wordings or the effectiveness or value for money of reinsurance.  

The Group uses reinsurance to: 

•  protect the underwriting result against low-frequency, high-severity losses through the transfer of catastrophe claims volatility  

to reinsurers; 

•  protect the underwriting result against unforeseen volumes of, or adverse trends in, large individual claims in order to reduce 

volatility and to improve stability of earnings; 

•  reduce the Group’s capital requirements; and / or 

•  transfer risk that is not within the Group’s current risk appetite. 

3.3.2 Market risk 
Market risk is the risk of loss resulting from fluctuations in the level and in the volatility of market prices of assets, liabilities  
and financial instruments. 

The Group is mainly exposed to the following market risk factors: 

•  spread risk; 

•  interest rate risk; 

•  property risk; and 

•  currency risk. 

The Group has policies and limits approved by the Investment Committee for managing the market risk exposure. These set  
out the principles that the business should adhere to for managing market risk and establishing the maximum limits the Group  
is willing to accept having considered strategy, risk appetite and capital resources. 

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Notes to the consolidated financial statements continued 

3. Risk management continued 
The Group monitors its market risk exposure on a monthly basis and has established an aggregate exposure limit consistent  
with its risk objective to maintain capital adequacy. Interdependencies across risk types have also been considered within  
the aggregate exposure limit. The allocation of the Group’s investments across asset classes has been approved by the  
Investment Committee. 

The strategic asset allocation within the investment portfolio is reviewed by the Investment Committee, which makes recommendations 
to the Board for its investment strategy approval. The Investment Committee determines policy and controls, covering such areas  
as risk, liquidity and performance. The Investment Committee meets at least three times a year to evaluate risk exposure, the current 
strategy, associated policies and investment guidelines and to consider investment recommendations submitted to it. Oversight of  
the implementation of decisions taken by the Investment Committee is via the First and Second Lines of Defence. 

The investment management objectives are to: 

•  maintain the safety of the portfolio’s principal both in economic terms and from a capital, accounting and reporting perspective; 

•  maintain sufficient liquidity to provide cash requirements for operations, including in the event of a catastrophe; and 

•  maximise the portfolio’s total return within the constraints of the other objectives and the limits defined by the investment 

guidelines and capital allocation. 

The Group has a property portfolio and an infrastructure debt portfolio to generate a real return which, from an asset liability 
matching perspective, is used to offset the liability arising from longer duration PPOs. 

The Group uses its internal economic capital model to determine its capital requirements and market risk limits, and monitors its 
market risk exposure based on a 99.5% value-at-risk measure. The Group also applies market risk stressed scenarios testing for 
the economic impact of specific severe market conditions. The results of this analysis are used to enhance the understanding of 
market risk. The asset liability matching and investment management minimum standard explicitly prohibits the use of derivatives 
for speculative or gearing purposes. However, the Group is able to and does use derivatives for hedging its currency risk and 
interest rate risk exposures. 

Spread risk 
This is the risk of loss from the sensitivity of the value of assets and investments to changes in the level or in the volatility of credit 
spreads over the risk-free interest rate term structure. The level of spread is the difference between the risk-free rate and actual  
rate paid on the asset, with larger spreads being associated with higher risk assets. The Group is exposed to spread risk through 
its investments in bonds. 

Interest rate risk 
This is the risk of loss from all assets and liabilities for which the net asset value is sensitive to changes in the term structure of 
interest rates or interest rate volatility. The Group’s interest rate risk arises mainly from its debt, floating interest rate investments  
and assets and liabilities exposed to fixed interest rates. 

The subordinated guaranteed dated notes with a nominal value of £500 million were issued on 27 April 2012 at a fixed rate  
of 9.25%. On the same date, the Group also entered into a 10-year designated hedging instrument to exchange the fixed rate 
of interest for a floating rate of three-month LIBOR plus a spread of 706 basis points which was credit value adjusted to 707 
basis points with effect from 29 July 2013. 

On 8 December 2017, the Group repurchased £250 million nominal value of the subordinated guaranteed dated notes for  
a purchase price of £330.1 million including accrued interest of £2.7 million and associated transaction costs of £0.6 million. 

The remaining notes, with a nominal value of £250 million, have a redemption date of 27 April 2042 with the option to repay 
the notes on 27 April 2022. If the notes are not repaid on that date, the rate of interest will be reset at a rate of the six-month 
LIBOR plus 7.91%. 

On 7 December 2017, the Group issued £350 million of fixed rate perpetual Tier 1 notes with a coupon rate of 4.75%  
per annum. 

The Group also invests in floating rate debt securities, whose investment income is influenced by the movement of the short-term 
interest rate. A movement of the short-term interest rate will affect the expected return on these investments. 

The market value of the Group’s financial investments with fixed coupons is affected by the movement of interest rates.  
For the majority of investments in US Dollar corporate bonds, excluding £403.9 million of short duration high yield bonds  
(2016: £432.0 million) the Group hedges the exposure of this portfolio to the US Dollar interest rate risk using swaps.  

Property risk 
This is the risk of loss arising from sensitivity of assets and financial investments to the level or volatility of market prices, rental 
yields, or occupancy rates of properties. At 31 December 2017, the value of these property investments was £309.3 million 
(2016: £329.0 million). The property investments are located in the UK. 

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Currency risk 
This is the risk of loss from changes in the level or volatility of currency exchange rates.  

Exposure to currency risk is generated by the Group’s investments in US Dollar and Euro denominated corporate bonds. 

The Group maintains exposure to US Dollar securities through £2,084.5 million (2016: £2,107.1 million) of investments  
in US Dollar corporate bonds and Euro securities through £110.4 million (2016: £91.8 million) of Euro corporate bonds.  
The foreign currency exposure of these investments is hedged by foreign currency forward contracts, maintaining a minimal 
unhedged currency exposure on these portfolios, as well as a low basis risk on the hedging contracts. 

A limited exposure to currency risk also arises through the Group’s insurance and other contractual liabilities.  

Sensitivity analysis 
The table below provides a sensitivity analysis of the potential impact of a change in a single factor with all other assumptions  
left unchanged. Other potential risks beyond the ones described in the table could have an additional financial impact on  
the Group. 

Spread 
Impact of a 100 basis points increase in spreads on financial  
investments1,2,4 
Interest rate 
Impact of a 100 basis points increase in interest rates on financial 
investments and derivatives1,2,3,4 
Investment property 
Impact of a 15% decrease in property markets  

Notes: 

Increase / (decrease)  
in profit before tax5 

2017
£m

2016 
£m 

Decrease in total equity5 
at 31 December

2017 
£m 

2016
£m

–

– 

(183.5) 

(183.1)

17.3

21.5 

(98.3) 

(101.5)

(46.4)

(49.4) 

(46.4) 

(49.4)

1.  The income statement impact on financial investments is limited to floating rate instruments and interest rate derivatives used to hedge a portion of the portfolio.  

The income statement is not impacted in relation to fixed rate instruments, in particular AFS debt securities, where the coupon return is not impacted by a change  
in prevailing market rates, as the accounting treatment for AFS debt securities means that only the coupon received is processed through the income statement with 
fair value movements being recognised through total equity. 

2.  The increase or decrease in total equity does not reflect any fair value movement in infrastructure debt, HTM debt securities and commercial real estate loans  
that would not be recorded in the financial statements under IFRSs as they are classified as loans and receivables and HTM respectively, which are carried  
at amortised cost. It is estimated that a fair value reduction in these asset categories resulting from a 100 basis points increase in spreads would have been  
£23.7 million (2016: £34.4 million) and a 100 basis points increase in interest rate would have been £6.2 million (2016:£4.8 million). 

3.  The sensitivities set out above reflect one-off impacts at 31 December with the exception of the income statement interest rate sensitivity on financial investments 
and derivatives, which projects a movement in a full year’s interest charge as a result of the increase in the interest rate applied to these assets or liabilities on 
those positions held at 31 December. 

4.  The subordinated liabilities and associated interest rate swap are excluded from the sensitivity analysis. 

5.  These sensitivities exclude the impact of taxation. 

6.  The sensitivities set out above have not considered the impact of the general market changes on the value of the Group’s insurance liabilities or retirement  

benefit obligations. They reflect one-off impacts at 31 December and should not be interpreted as predictions. 

The Group has a number of open interest rate and foreign exchange derivative positions. Collateral management arrangements 
are in place for significant counterparty exposures. At 31 December 2017, the Group has pledged £28.2 million in cash  
(2016: £23.7 million) and £0.3 million in UK Gilts (2016: £3.4 million) to cover initial margins and out-of-the-money derivative 
positions. At 31 December 2017, counterparties have pledged £25.1 million in cash and £15.5 million in UK Gilts (2016: 
£19.1 million in cash and £39.4 million in UK Gilts) to the Group to cover in-the-money derivative positions. 

The terms and conditions of collateral pledged for both assets and liabilities are market standard. When securities are pledged 
they are required to be readily convertible to cash, and as such no policy has been established for the disposal of assets not 
readily convertible into cash. 

3.3.3 Credit risk 
This is the risk of loss resulting from default in cash inflows and / or changes in market value of issuers of securities, counterparties 
and any debtors to which the Group is exposed. The Group is mainly exposed to the following credit risk factors: 

•  counterparty default risk; and 

•  concentration risk. 

Counterparty default risk 
This is the risk of loss from unexpected default of the counterparties and debtors of Group undertakings. This risk is monitored  
by three forums: the Investment risk forum monitors credit spreads as indicators of potential losses on investments incurred but  
not yet realised; the Credit risk forum monitors reinsurance and corporate insurance counterparty default risk; and the NIG  
credit committee is responsible for monitoring broker credit risk. The main responsibility of these forums is to ensure that all 
material aspects of counterparty default risk within the Group are identified, monitored and measured. 

131

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Notes to the consolidated financial statements continued 

3. Risk management continued  
The main sources of counterparty default risk for the Group are: 

•  investments – this arises from the investment of funds in a range of investment vehicles permitted by the investment policy 

•  reinsurance recoveries – counterparty exposure to reinsurance counterparties arises in respect of reinsurance claims against 
which a reinsurance bad debt provision is assessed. PPOs have the potential to increase the ultimate value of a claim and,  
by their very nature, to increase significantly the length of time to reach final payment. This can increase reinsurance 
counterparty default risk in terms of both amount and longevity; and 

•  consumer credit – exposure from offering monthly instalments on annual insurance contracts 

The Group cedes insurance risk to reinsurers but, in return, assumes counterparty default risk against which a reinsurance bad 
debt provision is assessed. The financial security of the Group’s panel of reinsurers is therefore important and both the quality and 
amount of the assumed counterparty default risk are subject to an approval process whereby reinsurance is only purchased from 
reinsurers that hold a credit rating of at least A– at the time cover is purchased. The Group’s leading counterparty exposures are 
reviewed on a monthly basis by the Head of Reinsurance and Corporate Insurance. The Group aims to contract with a diverse 
range of reinsurers on its contracts to mitigate the credit and / or non-payment risks associated with its reinsurance exposures. 

Certain reinsurance contracts have long durations as a result of bodily injury and PPO claims, and insurance reserves therefore 
include provisions beyond the levels created for shorter-term reinsurance bad debt. For these contracts, reinsurance is only 
purchased from reinsurers that hold a credit rating of at least A+ at the time cover is purchased. 

The following tables analyse the carrying value of financial and insurance assets that bear counterparty default risk between  
those assets that have not been impaired by age in relation to due date, and those that have been impaired. 

At 31 December 2017 

Reinsurance assets  
Insurance and other receivables 
Derivative assets  
Debt securities 
Infrastructure debt 
Commercial real estate loans 
Cash and cash equivalents1 
Total 

At 31 December 2016 

Reinsurance assets 
Insurance and other receivables 
Derivative assets 
Debt securities 
Infrastructure debt 
Commercial real estate loans 
Cash and cash equivalents1 
Total 

Note: 

Neither 
past due nor 
impaired
£m

Past due 
1 – 90 days
£m

Past due  
more than  
90 days 
£m 

Assets that  
have been 
impaired 
£m 

Carrying value 
in the balance 
sheet
£m

1,178.5
942.5
84.4
4,555.0
316.4
169.0
1,358.6
8,604.4

–
38.2
–
–
–
–
–
38.2

– 
0.5 
– 
– 
– 
– 
– 
0.5 

– 
– 
– 
– 
– 
– 
– 
– 

1,178.5
981.2
84.4
4,555.0
316.4
169.0
1,358.6
8,643.1

Neither 
past due nor 
impaired
£m

Past due 
1 – 90 days
£m

Past due  
more than  
90 days 
£m 

Assets that  
have been 
impaired 
£m 

Carrying value 
in the balance 
sheet
£m

1,371.8
937.8
79.7
4,730.3
337.0
79.7
1,166.1
8,702.4

–
38.0
–
–
–
–
–
38.0

– 
12.5 
– 
– 
– 
– 
– 
12.5 

– 
– 
– 
– 
– 
– 
– 
– 

1,371.8
988.3
79.7
4,730.3
337.0
79.7
1,166.1
8,752.9

1.  This represents money market funds with no notice period for withdrawal and cash at bank and in hand. 

Within the analysis of debt securities above are bank debt securities at 31 December 2017 of £1,197.4 million (2016: 
£1,199.5 million), that can be further analysed as: secured £63.5 million (2016: £62.2 million); unsecured £976.3 million 
(2016: £973.8 million); and subordinated £157.6 million (2016: £163.5 million). 

Concentration risk 
This is the risk of loss associated with inadequately diversified portfolios of assets and / or obligations, in particular: 

•  large exposures to individual credits (either bond issuers or deposit-taking institutions); and 

•  large exposures to different credits where movements in values and ratings are closely correlated. 

132

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Concentration risk on investments arises through excessive exposure to particular industry sectors, groups of business undertakings 
or similar activities. The Group may suffer significant losses in its investment portfolio as a result of over exposure to particular 
sectors engaged in similar activities or similar economic features that would cause their ability to meet contractual obligations  
to be similarly affected by changes in economic, political or other conditions. 

The table below analyses the distribution of debt securities, by geographical area (commercial real estate loans and infrastructure 
debt are all within the UK). 

At 31 December 2017 

Australia 
Austria 
Belgium 
Bermuda 
Canada 
Cayman Islands 
Denmark 
France 
Germany 
Hong Kong 
Ireland 
Italy 
Japan 
Luxembourg 
Mexico 
Netherlands 
New Zealand 
Norway 
Singapore 
South Korea 
Spain 
Sweden 
Switzerland 
UK 
USA 
Supranational 
Total 

Corporate
£m

101.7
1.8
39.6
6.4
35.6
16.8
18.2
216.3
231.9
3.9
9.9
23.1
53.0
4.5
10.6
166.6
18.1
27.1
25.0
3.8
42.1
80.6
104.5
1,113.2
1,919.8
–
4,274.1

Local
 government
£m

Sovereign 
£m 

Supranational 
£m 

–
–
–
–
–
–
–
3.6
–
–
–
–
–
–
–
–
–
–
–
–
–
8.6
–
–
–
–
12.2

– 
– 
9.5 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
215.3 
– 
– 
224.8 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
43.9 
43.9 

Debt 
securities
 total
£m

101.7
1.8
49.1
6.4
35.6
16.8
18.2
219.9
231.9
3.9
9.9
23.1
53.0
4.5
10.6
166.6
18.1
27.1
25.0
3.8
42.1
89.2
104.5
1,328.5
1,919.8
43.9
4,555.0

133
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Notes to the consolidated financial statements continued 

3. Risk management continued 
The table below analyses the distribution of debt securities by geographical area (commercial real estate loans and infrastructure 
debt are all within the UK). 

At 31 December 2016 

Australia 
Belgium 
Canada 
Cayman Islands 
Denmark 
France 
Germany 
Hong Kong 
Ireland 
Italy 
Japan 
Luxembourg 
Mexico 
Netherlands 
New Zealand 
Norway 
Portugal 
Singapore 
South Korea 
Spain 
Sweden 
Switzerland 
UK 
USA 
Supranational 
Total 

Corporate
£m

100.2
59.7
33.3
17.5
15.6
226.2
277.0
11.8
2.1
25.9
42.9
6.2
11.8
166.2
7.0
27.6
1.1
25.6
8.4
38.0
74.2
92.1
1,093.3
1,905.1
–

4,268.8

Local
 government
£m

Sovereign 
£m 

Supranational 
£m 

–
–
–
–
–
3.6
–
–
–
–
–
–
–
–
–
–
–
–
9.4
–
8.7
–
–
–
–

21.7

– 
9.7 
– 
– 
– 
– 
– 
– 
– 
4.2 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
324.9 
2.4 
– 

341.2 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
98.6 

98.6 

Debt 
securities
 total
£m

100.2
69.4
33.3
17.5
15.6
229.8
277.0
11.8
2.1
30.1
42.9
6.2
11.8
166.2
7.0
27.6
1.1
25.6
17.8
38.0
82.9
92.1
1,418.2
1,907.5
98.6

4,730.3

The table below analyses the distribution of debt securities by industry sector classifications. 

At 31 December 

Basic materials 
Communications 
Consumer, cyclical 
Consumer, non-cyclical 
Diversified 
Energy 
Financial 
Industrial 
Sovereign, supranational and local government 
Technology 
Transport 
Utilities 
Total 

2017 

£m

110.3
239.2
374.9
494.4
57.9
263.6
1,836.1
216.2
280.9
163.1
13.4
505.0

4,555.0

% 

3% 
5% 
8% 
11% 
1% 
6% 
40% 
5% 
6% 
4% 
0% 
11% 

100% 

2016 

£m 

132.6 
234.1 
349.1 
520.7 
57.3 
310.8 
1,776.9 
215.3 
461.5 
137.6 
10.1 
524.3 

4,730.3 

%

3%
5%
7%
11%
1%
7%
38%
4%
10%
3%
0%
11%

100%

134

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

 
The table below analyses the distribution of infrastructure debt by industry sector classifications. 

At 31 December  

Social, of which: 

Education 
Healthcare 
Other 
Transport 
Total 

2017 

£m

140.5
84.3
56.3
35.3
316.4

% 

44% 
27% 
18% 
11% 
100% 

2016 

£m 

145.5 
96.0 
57.6 
37.9 
337.0 

%

43%
29%
17%
11%
100%

The tables below analyse the credit quality of debt securities that are neither past due nor impaired. 

At 31 December 2017 

Corporate 
Supranational 
Local government 
Sovereign 
Total 

At 31 December 2016 

Corporate 
Supranational 
Local government 
Sovereign 
Total 

AAA
£m

AA+ to AA–
£m

A+ to A–
£m

BBB+ to BBB– 
£m 

BB+ and below 
£m 

183.1
39.3
–
–
222.4

412.0
4.6
12.2
224.8
653.6

2,145.8
–
–
–
2,145.8

1,144.6 
– 
– 
– 
1,144.6 

388.6 
– 
– 
– 
388.6 

Total 
£m

4,274.1
43.9
12.2
224.8

4,555.0

AAA
£m

AA+ to AA–
£m

A+ to A–
£m

BBB+ to BBB– 
£m 

BB+ and below 
£m 

Total 
£m

192.3
94.0
–
2.4
288.7

524.1
4.6
21.7
334.6
885.0

2,135.9
–
–
–
2,135.9

1,006.6 
– 
– 
4.2 
1,010.8 

409.9 
– 
– 
– 
409.9 

4,268.8
98.6
21.7
341.2
4,730.3

The tables below analyse the credit quality of financial and insurance assets that are neither past due nor impaired (excluding 
debt securities analysed above). The tables include reinsurance exposure, after provision. Note 3.3.1 details the Group’s 
approach to reinsurance counterparty default risk management. 

At 31 December 2017 

Reinsurance assets 
Insurance and other receivables1
Derivative assets 
Infrastructure debt 
Commercial real estate loans 
Cash and cash equivalents2 
Total 

AAA 
£m 

AA+ to AA−
£m

A+ to A−
£m

BBB+ to BBB–
£m

BB+ and below 
£m 

Not rated 
£m 

– 
– 
– 
– 
13.8 
1,100.6 
1,114.4 

823.2
24.7
34.5
–
34.8
134.6
1,051.8

349.5
15.1
33.4
81.2
101.1
46.8
627.1

1.0
10.0
16.5
229.2
19.3
76.6
352.6

– 
– 
– 
6.0 
– 
– 
6.0 

4.8 
892.7 
– 
– 
– 
– 
897.5 

At 31 December 2016 

Reinsurance assets 
Insurance and other receivables1
Derivative assets 
Infrastructure debt 
Commercial real estate loans 
Cash and cash equivalents2 
Total 

Notes: 

AAA 
£m 

AA+ to AA−
£m

A+ to A−
£m

BBB+ to BBB–
£m

BB+ and below 
£m 

Not rated 
£m 

– 
– 
– 
– 
13.8 
999.5 
1,013.3 

993.8
19.3
6.6
–
20.4
0.4
1,040.5

371.4
13.7
32.8
83.7
41.1
88.9
631.6

5.6
9.4
40.3
220.5
4.4
77.3
357.5

– 
– 
– 
32.8 
– 
– 
32.8 

1.0 
895.4 
– 
– 
– 
– 
896.4 

1.  Includes receivables due from policyholders, agents, brokers and intermediaries which generally do not have a credit rating.  

2.  This represents money market funds with no notice period for withdrawal and cash at bank and in hand. 

Total
£m

1,178.5
942.5
84.4
316.4
169.0
1,358.6
4,049.4

Total
£m

1,371.8
937.8
79.7
337.0
79.7
1,166.1
3,972.1 

135

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
 
 
 
Notes to the consolidated financial statements continued 

3. Risk management continued  
3.3.4 Operational risk 
This is the risk of loss due to inadequate or failed internal processes, people, systems, or from external events. Sources  
of operational risk for the Group include: 

Change risk 
This is the risk of failing to manage the Group’s change portfolio resulting in conflicting priorities and failure to deliver strategic 
outcomes to time, cost or quality. 

Technology and infrastructure risk 
This is the risk that the IT infrastructure is insufficient to deliver the Group’s strategy. 

Outsourcing risk 
This is the risk of failing to implement a robust framework for the sourcing, appointment and ongoing contract management  
of third party suppliers, outsourced service providers and intragroup relationships. This includes both domestic and offshore 
outsourcing activities. 

Information Security risk 
This is the risk of loss, corruption to Group or customer data, intellectual property or failure of business critical systems resulting  
in reputational damage, regulatory censure, supervision, fines and / or loss of competitive advantage.  

The Group has in place agreed policies and standards to establish key controls relating to operational risk. 

3.3.5 Liquidity risk 
This is the risk of being unable to realise investments in order to settle financial obligations when they fall due.  

The measurement and management of liquidity risk within the Group is undertaken within the limits and other policy parameters  
of the Group’s liquidity risk appetite and is detailed within the liquidity risk minimum standard. As part of this process the 
Investment and Treasury team are required to put in place a liquidity plan which must consider expected and stressed scenarios 
for cash in-flows and out-flows that is reviewed at least annually by the Investment risk Committee. Compliance is monitored in 
respect of both the minimum standard and the regulatory requirements of the PRA.  

The tables below analyse the maturity of the Group’s derivative assets and liabilities. 

At 31 December 2017 

Derivative assets 
At fair value through the income statement: 
Foreign exchange contracts (forwards) 
Designated as hedging instruments: 
Foreign exchange contracts (forwards) 
Interest rate swaps 
Total 

At 31 December 2017 

Derivative liabilities 
At fair value through the income statement: 
Foreign exchange contracts (forwards) 
Designated as hedging instruments: 
Interest rate swaps 
Total 

Notional amounts

Maturity and fair value 

Less than 
1 year
£m

1 – 5 years 
£m 

Over  
5 years 
£m 

£m

2,735.3

51.1

– 

– 

17.3
1,794.9
4,547.5

1.0
(1.9)
50.2

– 
21.5 
21.5 

– 
12.7 
12.7 

Notional amounts

Maturity and fair value 

Less than 
1 year
£m

1 – 5 years 
£m 

Over  
5 years 
£m 

£m

579.9

11.3

– 

113.1

693.0

0.5
11.8

(0.1) 
(0.1) 

– 

0.3 
0.3 

Total 
£m

51.1

1.0
32.3
84.4

Total 
£m

11.3

0.7

12.0

136

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At 31 December 2016 

Derivative assets 
At fair value through the income statement: 
Foreign exchange contracts (forwards) 
Designated as hedging instruments: 
Foreign exchange contracts (forwards) 
Interest rate swaps 
Total 

At 31 December 2016 

Derivative liabilities 
At fair value through the income statement: 
Foreign exchange contracts (forwards) 
Designated as hedging instruments: 
Interest rate swaps 
Total 

Notional amounts

Maturity and fair value 

Less than 
1 year
£m

1 – 5 years 
£m 

Over  
5 years 
£m 

£m

Total 
£m

1,110.0

21.4

14.8
1,902.0
3,026.8

1.6
(1.1)
21.9

– 

0.1 
3.0 
3.1 

– 

21.4

– 
54.7 
54.7 

1.7
56.6
79.7

Notional amounts

Maturity and fair value 

Less than 
1 year
£m

1 – 5 years 
£m 

Over  
5 years 
£m 

£m

Total 
£m

2,589.6

43.5

634.8
3,224.4

1.1
44.6

– 

– 
– 

– 

43.5

0.5 
0.5 

1.6
45.1

The tables below analyse financial investments, cash and cash equivalents, insurance and financial liabilities by remaining 
duration, in proportion to the cash flows expected to arise during that period, for each category. 

At 31 December 2017 

Debt securities 
Infrastructure debt 
Commercial real estate loans 
Cash and cash equivalents1 
Total 

At 31 December 2017 

Subordinated liabilities 
Insurance liabilities2 
Borrowings 
Trade and other payables, including insurance 
payables 
Total 

At 31 December 2016 

Debt securities 
Infrastructure debt 
Commercial real estate loans 
Cash and cash equivalents1 
Total 

Total
£m

4,555.0
316.4
169.0
1,358.6
6,399.0

Total
£m

264.7
4,225.7
54.1

658.0
5,202.5

Total
£m

4,730.3
337.0
79.7
1,166.1
6,313.1

1 – 3 years
£m

3 – 5 years 
£m 

5 – 10 years 
£m 

Within
1 year
£m

492.5
13.0
4.3
1,358.6
1,868.4

Within
1 year
£m

4.2
1,177.9
54.1

1,017.9
30.9
56.6
–
1,105.4

1 – 3 years
£m

–
1,062.4
–

648.8
1,885.0

8.0
1,070.4

1,109.5 
29.8 
108.1 
– 
1,247.4 

1,710.2 
94.4 
– 
– 
1,804.6 

3 – 5 years 
£m 

5 – 10 years 
£m 

260.5 
570.6 
– 

0.4 
831.5 

– 
559.3 
– 

0.8 
560.1 

Within
1 year
£m

588.3
13.1
1.3
1,166.1
1,768.8

1 – 3 years
£m

3 – 5 years 
£m 

5 – 10 years 
£m 

1,001.0
24.6
32.6
–
1,058.2

1,172.5 
28.0 
45.8 
– 
1,246.3 

1,676.3 
87.0 
– 
– 
1,763.3 

Over 
10 years
£m

224.9
148.3
–
–
373.2

Over 
10 years
£m

–
855.5
–

–
855.5

Over 
10 years
£m

292.2
184.3
–
–
476.5

137

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued 

3. Risk management continued  

At 31 December 2016 

Subordinated liabilities 
Insurance liabilities2 
Borrowings 
Trade and other payables, including insurance 
payables 
Total 

Notes: 

Total
£m

539.6
4,666.6
55.3

Within 
1 year
£m

8.3
1,283.6
55.3

1 – 3 years
£m

–
1,139.5
–

3 – 5 years 
£m 

5 – 10 years 
£m 

– 
621.6 
– 

531.3 
666.4 
– 

Over 
10 years
£m

–
955.5
–

699.2

688.9

9.8

0.2 

0.3 

–

5,960.7

2,036.1

1,149.3

621.8 

1,198.0 

955.5

1.  This represents money market funds with no notice period for withdrawal and cash at bank and in hand.  

2.  Insurance liabilities exclude unearned premium reserves as there are no liquidity risks inherent in them. 

3.4 Capital adequacy (unaudited) 
The Group manages capital in accordance with the Group's capital management minimum standard, the aims of which are to 
manage capital efficiently and generate long-term sustainable value for shareholders, while balancing operational, regulatory, 
rating agency and policyholder requirements. The Group seeks to hold capital resources such that in the normal course of 
business, the Solvency II capital coverage ratio is around the middle of the target range of 140% to 180%. 

The Group’s regulatory capital position is assessed against the Solvency II framework. From 1 July 2016, the Group gained 
approval to assess its SCR using a partial internal model, including a full internal economic capital model for the UKI underwriting 
entity. The model is calibrated to a 99.5% confidence interval and considers business written to date and one year of future 
written business over a one year time horizon, in line with Solvency II requirements. 

Using the Group’s partial internal model, there is a capital surplus of approximately £0.86 billion above an estimated SCR  
of £1.39 billion as at 31 December 2017 (31 December 2016: £0.91 billion and £1.40 billion respectively). The Group’s 
capital requirements and solvency position are produced and presented to the Board on a regular basis. 

4. Segmental analysis 
The Directors manage the Group primarily by product type and present the segmental analysis on that basis. The segments, 
which are all UK based, reflect the management structure whereby a member of the Executive Committee is accountable to  
the Chief Executive Officer for each of the operating segments: 

Motor 
This segment consists of personal motor insurance together with the associated legal protection cover. The Group sells motor 
insurance direct to customers through its own brands, Direct Line, Churchill and Privilege, and also through partnership brands 
such as vehicle manufacturers and through PCWs. 

Home 
This segment consists of home insurance together with associated legal protection cover. The Group sells home insurance direct 
through its own brands, Direct Line, Churchill and Privilege, and also through partnership brands and through PCWs. 

Rescue and other personal lines 
This segment consists of rescue products which are sold direct through the Group’s own brand, Green Flag, and other personal  
lines insurance, including travel, pet and creditor sold through its own brands, Direct Line, Churchill and Privilege, and also through 
partnership brands and through PCWs. 

Commercial 
This segment consists of commercial insurance for SME entities sold through NIG who distribute through proxies, Direct Line  
for Business which sells direct to SMEs, Churchill for Business and through partnership brands. 

Certain income and charges are not allocated to the specific operating segments above as they are considered by management 
to be outside underlying business activities by virtue of their one-off incidence, size or nature. Such income and charges are 
categorised as either run-off or restructuring costs; run-off costs are described below. 

Run-off 
The segment consists of two principal lines, policies previously written through the personal lines broker channel and Tesco 
business. These residual businesses are now in run-off. 

138

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

Restructuring costs 
Restructuring costs are costs incurred in respect of the business activities where the Group has a constructive obligation 
to restructure its activities. 

No inter-segment transactions occurred in the year ended 31 December 2017 (2016: £nil). If any transaction were to occur, 
transfer prices between operating segments would be set on an arm’s length basis in a manner similar to transactions with third 
parties. Segment income, expenses and results will include those transfers between business segments which will then be 
eliminated on consolidation. 

During 2018 the Group does not expect to incur material restructuring costs and run-off profits are expected to decrease  
over time. From 2018 these items will be included within operating profit with any future material restructuring activities  
or other one-off items highlighted separately as they occur. 

For each operating segment, there is no individual policyholder or customer that represents 10% or more of the Group’s  
total revenue. 

The table below analyses the Group’s revenue and results by reportable segment for the year ended 31 December 2017. 

Gross written premium 

Gross earned premium 
Reinsurance premium  
Net earned premium 
Investment return 
Instalment income 
Other operating income 
Total income 
Insurance claims 
Insurance claims (payable to) / recoverable from 
reinsurers 
Net insurance claims 
Commission expenses  
Operating expenses 
Total expenses 
Operating profit before restructuring 

Motor
£m

1,670.4

1,603.0
(132.4)

1,470.6
117.2
85.3
43.0
1,716.1

Home
£m

799.1

819.4
(28.9)

790.5
21.1
23.1
0.9
835.6

Rescue and
other
 personal lines
£m

Commercial
£m

421.1

419.2
(1.6)

417.6
4.6
2.1
12.9
437.2

501.5

498.1
(41.8)

456.3
31.8
5.9
6.1
500.1

(799.2)

(403.3)

(273.8)

(176.9)

(96.8)
(896.0)

(36.7)
(418.9)

(455.6)
364.5

2.8
(400.5)

(139.7)
(166.6)

(306.3)
128.8

0.5
(273.3)

(22.9)
(97.4)

(120.3)
43.6

(50.6)
(227.5)

(87.1)
(111.5)

(198.6)
74.0

Total 
Ongoing 
£m 

3,392.1 

3,339.7 
(204.7) 
3,135.0 
174.7 
116.4 
62.9 
3,489.0 
(1,653.2) 

(144.1) 
(1,797.3) 
(286.4) 
(794.4) 
(1,080.8) 
610.9 

Restructuring costs 
Operating profit 
Finance costs 
Profit before tax 

Underwriting profit 
Loss ratio 
Commission ratio 
Expense ratio 
COR 

119.0

60.9%
2.5%
28.5%
91.9%

83.7

50.6%
17.7%
21.1%
89.4%

24.0

65.4%
5.5%
23.4%
94.3%

30.2

49.9%
19.1%
24.4%
93.4%

256.9 
57.4% 
9.1% 
25.3% 
91.8% 

Run-off
£m

Total
£m

–

–
–

–
0.7
–
–
0.7

82.1

(39.0)
43.1

–
–

–
43.8

3,392.1

3,339.7
(204.7)
3,135.0
175.4
116.4
62.9
3,489.7
(1,571.1)

(183.1)
(1,754.2)
(286.4)
(794.4)
(1,080.8)
654.7

(11.9)
642.8
(103.8)
539.0

The table below analyses the Group’s assets and liabilities by reportable segment at 31 December 2017. 

Goodwill 
Other segment assets 
Segment liabilities 
Segment net assets 

Motor
£m

127.7
6,654.8
(4,664.6)
2,117.9

Rescue and
 other 
personal lines
£m

28.7
204.3
(143.2)
89.8

Home
£m

45.8
708.8
(496.8)
257.8

Commercial 
£m 

10.1 
1,525.1 
(1,069.0) 
466.2 

Run-off 
£m 

– 
642.7 
(512.8)
129.9 

Total 
£m

212.3
9,735.7
(6,886.4)

3,061.6

The segmental analysis of assets and liabilities is prepared using a combination of asset and liability balances directly attributable 
to each operating segment and an apportionment of assets and liabilities managed at a Group wide level. This does not 
represent the Group’s view of the capital requirements for its operating segments. 

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Notes to the consolidated financial statements continued 

4. Segmental analysis continued 
The table below analyses the Group’s revenue and results by reportable segment for the year ended 31 December 2016. 

Gross written premium 

Gross earned premium 
Reinsurance premium  
Net earned premium 
Investment return 
Instalment income 
Other operating income 
Total income 
Insurance claims 
Insurance claims recoverable from reinsurers 
Net insurance claims 
Commission expenses 
Operating expenses 
Total expenses 
Operating profit before restructuring 

Restructuring costs 
Operating profit 
Finance costs 
Profit before tax 

Underwriting (loss) / profit 
Loss ratio 
Commission ratio 
Expense ratio 
COR 

Motor
£m

1,539.1

1,461.3
(124.2)

1,337.1
116.9
76.1
40.9
1,571.0

(1,297.3)
295.6
(1,001.7)

(42.9)
(377.3)

(420.2)
149.1

Rescue and 
other
personal lines
£m

400.8

396.1
(1.7)

394.4
3.9
1.9
13.5
413.7

(243.0)
–
(243.0)

(28.4)
(96.4)

(124.8)
45.9

Home
£m

834.4

851.0
(34.7)

816.3
19.9
23.5
0.8
860.5

(332.1)
0.1
(332.0)

(184.4)
(177.4)

(361.8)
166.7

Commercial
£m

Total 
Ongoing 
£m 

499.8

3,274.1 

494.4
(41.6)

452.8
27.4
5.6
3.0
488.8

(297.7)
47.2
(250.5)

(88.3)
(108.2)

(196.5)
41.8

3,202.8 
(202.2) 

3,000.6 
168.1 
107.1 
58.2 
3,334.0 

(2,170.1) 
342.9 
(1,827.2) 

(344.0) 
(759.3) 

(1,103.3) 
403.5 

(84.8)
74.9%
3.2%
28.2%
106.3%

122.5
40.7%
22.6%
21.7%
85.0%

26.6
61.6%
7.2%
24.5%
93.3%

5.8
55.3%
19.5%
23.9%
98.7%

70.1 
60.9% 
11.5% 
25.3% 
97.7% 

Run-off
£m

Total
£m

–

–
–

–
3.4
–
–
3.4

3,274.1

3,202.8
(202.2)

3,000.6
171.5
107.1
58.2
3,337.4

(2,179.0)
(8.9)
32.3
375.2
23.4 (1,803.8)

– 
(0.2)

(0.2)
26.6

(344.0)
(759.5)

(1,103.5)
430.1

(39.9)

390.2
(37.2)

353.0

The table below analyses the Group’s assets and liabilities by reportable segment at 31 December 2016. 

Goodwill 
Other segment assets 
Other segment liabilities 
Segment net assets 

Motor
£m

126.7
6,748.9
(5,131.7)

1,743.9

Home
£m

45.8
660.5
(502.2)

204.1

Rescue and 
other 
personal lines
£m

Commercial 
£m 

Run-off
£m

Total 
£m

28.7
160.4
(122.0)

10.1 
1,587.4 
(1,207.0) 

– 
753.2
(637.3)

211.3
9,910.4
(7,600.2)

67.1

390.5 

115.9

2,521.5

The segmental analysis of assets and liabilities is prepared using a combination of asset and liability balances directly attributable 
to each operating segment and an apportionment of assets and liabilities managed at a Group wide level. This does not 
represent the Group’s view of the capital requirements for its operating segments. 

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5. Net earned premium 

Gross earned premium: 
Gross written premium 
Movement in unearned premium reserve 

Reinsurance premium: 
Premium payable 
Movement in reinsurance unearned premium reserve 

Total 

6. Investment return 

Investment income: 

Interest income from debt securities 
Cash and cash equivalent interest income 
Interest income from infrastructure debt 
Interest income from commercial real estate loans 
Interest income 
Rental income from investment property 

Net realised gains / (losses): 

AFS debt securities 
Derivatives 
Investment property (note 19) 

Net unrealised (losses) / gains: 

Impairment of loans and receivables 
Derivatives 
Investment property (note 19) 

Total 

2017 
£m 

2016
£m 

3,392.1 
(52.4) 
3,339.7 

(208.4) 
3.7 

(204.7) 
3,135.0 

3,274.1
(71.3)
3,202.8

(206.2)
4.0

(202.2)
3,000.6

2017 
£m 

2016
£m 

137.5 
3.0 
6.8 
3.6 
150.9 
16.2 
167.1 

23.2 
175.0 
1.6 
199.8 

(9.5) 
(202.0) 
20.0 
(191.5) 
175.4 

136.5
4.2
7.8
1.0
149.5
18.4
167.9

15.3
(282.3)
1.3
(265.7)

–
265.2
4.1
269.3

171.5

The table below analyses the realised and unrealised gains and losses on derivative instruments included in investment return. 

Derivative gains / (losses): 
Foreign exchange forward contracts1 
Associated foreign exchange risk 
Net gains / (losses) on foreign exchange forward contracts 
Interest rate swaps1 
Associated interest rate risk on hedged items 
Net losses on interest rate derivatives 
Total 

Note: 

Realised

Unrealised 

Realised 

Unrealised

2017
£m

2017 
£m  

2016 
£m  

2016
£m 

107.8
68.4
176.2

1.8
(3.0)

(1.2)
175.0

62.5 
(259.1) 
(196.6) 

(1.7) 
(3.7) 

(5.4) 
(202.0) 

(425.7) 
151.0 
(274.7) 

(16.9) 
9.3 

(7.6) 
(282.3) 

19.1
253.0
272.1

20.7
(27.6)

(6.9)
265.2

1.  Foreign exchange forward contracts are at fair value through the income statement and interest rate swaps are designated as hedging instruments.  

141

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Notes to the consolidated financial statements continued 

7. Other operating income 

Vehicle replacement referral income 
Revenue from vehicle recovery and repair services 
Legal services income 
Other income1 
Total 

2017 
£m 

16.9 
11.3 
11.0 
23.7 

62.9 

2016
£m

14.1
19.3
11.2
13.6

58.2

Note: 

1.  Other income includes salvage income and fee income from insurance intermediary services. 

8. Net insurance claims 

Current accident year claims paid 
Prior accident year claims paid 
(Decrease) / increase in insurance liabilities 
Total 

Gross

2017
£m

1,165.0
847.0
(440.9)
1,571.1

Reinsurance

2017
£m

(0.2)
(13.8)
197.1
183.1

Net

2017
£m

1,164.8
833.2
(243.8)
1,754.2

Gross 

2016 
£m 

1,131.7 
905.2 
142.1 
2,179.0 

Reinsurance 

2016 
£m 

– 
(18.8) 
(356.4) 
(375.2) 

Net

2016
£m

1,131.7
886.4
(214.3)
1,803.8

The table below analyses the claims handling expenses included in the net insurance claims. 

Ongoing operations 
Run-off 
Total 

9. Commission expenses 

Commission expenses 
Expenses incurred under profit participations 
Total 

10. Operating expenses 

Staff costs1 
Other operating expenses1,2 
Marketing 
Amortisation and impairment of other intangible assets 
Depreciation 
Total 

Notes: 

2017 
£m 

175.0 
(0.2) 
174.8 

2017 
£m 

225.4 
61.0 
286.4 

2016
£m

164.4
1.2

165.6

2016
£m

246.8
97.2

344.0

Total Ongoing

Restructuring 
costs 

Run-off 

Total Group

2017
£m

268.6
273.2
113.7
111.0
27.9
794.4

2017 
£m 

11.5 
0.4 
– 
– 
– 
11.9 

2017 
£m 

– 
– 
– 
– 
– 
– 

2017
£m

280.1
273.6
113.7
111.0
27.9
806.3

1.  Staff costs and other operating expenses attributable to claims handling activities are allocated to the cost of insurance claims. 

2.  Other operating expenses include IT costs, insurance levies, professional fees and property costs. 

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Staff costs1 
Other operating expenses1,2,3 
Marketing 
Amortisation and impairment of other intangible assets 
Depreciation 
Total 

Notes: 

Total Ongoing

Restructuring 
costs 

Run-off  

Total Group

2016
£m

269.0
250.9
112.6
96.7
30.1

759.3

2016 
£m 

16.0 
23.9 
– 
– 
– 

39.9 

2016 
£m 

– 
0.2 
– 
– 
– 

0.2 

2016
£m

285.0
275.0
112.6
96.7
30.1

799.4

1.  Staff costs and other operating expenses attributable to claims handling activities are allocated to the cost of insurance claims. 

2.  Other operating expenses include IT costs, insurance levies, professional fees and property costs. 

3.  A property site in Bristol comprising of freehold property and fixtures and fittings was transferred from freehold property to assets held for sale in 2016.  
The property with a carrying value of £23.5 million was remeasured on transfer to its fair value of £3.8 million resulting in a charge to other operating  
expenses in restructuring of £19.7 million. 

The table below analyses the number of people employed by the Group’s operations. 

Operations 
Support 
Total 

At 31 December 

Average for the year 

2017

9,539
1,269
10,808

2016 

9,692 
1,285 
10,977 

2017 

9,669 
1,280 
10,949 

2016

9,546
1,353
10,899

The aggregate remuneration of those employed by the Group’s operations comprised: 

Wages and salaries 
Social security costs 
Pension costs 
Share-based payments 
Total 

The table below analyses Auditor’s remuneration in respect of the Group’s operations. 

Fees payable for the audit of: 

The Company’s annual accounts  
The Company’s subsidiaries  

Total audit fees 
Fees payable for non-audit services: 
Audit-related assurance services 
Other services 

Total non-audit services 
Total 

2017 
£m 

363.6 
40.4 
25.5 
14.8 

444.3 

2016
£m

348.1
38.9
24.4
16.8

428.2

2017 
£m 

2016
£m

0.3 
1.6 

1.9 

0.1 
0.1 
0.2 

2.1 

0.3
1.5

1.8

0.2
0.2
0.4

2.2

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Notes to the consolidated financial statements continued 

10. Operating expenses continued 
Aggregate Directors’ emoluments 
The table below analyses the total amount of Directors’ remuneration in accordance with Schedule 5 to the Accounting Regulations. 

Salaries, fees, bonuses and benefits in kind 
Gains on exercise of share options  
Total  

2017 
£m 

5.6 
5.3 
10.9 

2016
£m

3.1
3.5
6.6

Further information about the remuneration of individual Directors is provided in the Directors’ remuneration report. 

At 31 December 2017, no Directors (2016: one Director) had retirement benefits accruing under the defined contribution 
pension scheme in respect of qualifying service. During the year ended 31 December 2017, three Directors exercised share 
options (2016: one Director). 

11. Finance costs 

Interest expense on subordinated liabilities 
Net interest received on designated hedging instrument1 
Unrealised loss / (gain) on designated hedging instrument1 
Unrealised (gain) / loss on associated interest rate risk on hedged item1 
Realised gain on associated interest rate risk on hedged item1 
Premium paid to repurchase subordinated liabilities and associated transaction costs 
Amortisation of arrangement costs and discount on issue of subordinated liabilities 
Total 

2017 
£m 

44.8 
(8.0) 
10.4 
(11.7) 
(11.3) 
77.4 
2.2 

103.8 

2016
£m

46.3
(8.0)
(19.6)
17.8
–
–
0.7

37.2

Note: 

1.  As described in note 32, on 27 April 2012 the Group issued subordinated guaranteed dated notes with a nominal value of £500 million at a fixed rate of 

9.25%. On the same date, the Group also entered into a 10-year designated hedging instrument to exchange the fixed rate of interest on the notes for a floating 
rate of three-month LIBOR plus a spread of 706 basis points, which increased to 707 basis points with effect from 29 July 2013. On 8 December 2017, the 
Group redeemed £250 million nominal value of the notes. 

12. Tax charge 

Current taxation: 

Charge for the year 
Under / (over) provision in respect of prior year1 

Deferred taxation (note 13): 

Credit for the year 
(Over) / under provision in respect of prior year 

Current taxation 
Deferred taxation (note 13) 
Tax charge for the year 

Note: 

2017 
£m 

114.4 
5.3 
119.7 

(5.8) 
(8.9) 
(14.7) 

119.7 
(14.7) 

105.0 

2016
£m

84.4
(7.7)

76.7

(5.1)
2.6

(2.5)

76.7
(2.5)

74.2

1.  The prior year current tax credit for the year ended 31 December 2016 included £5.6 million relating to retrospective claims for research and development  

tax relief. 

144

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The following table analyses the difference between the actual income tax charge and the expected income tax charge 
computed by applying the standard rate of corporation tax of 19.25%1 (2016: 20.0%). 

Profit before tax 

Expected tax charge 
Effects of: 

Disallowable expenses 
Non-taxable items 
Effect of change in corporation taxation rate 
Over provision in respect of prior year 

Tax charge for the year 

Effective income tax rate 

Note: 

2017 
£m 

539.0 

103.8 

5.4 
(0.3) 
(0.2) 
(3.7) 

105.0 

19.5% 

2016
£m

353.0

70.6

10.6
(0.9)
(1.0)
(5.1)

74.2

21.0%

1.  In the Finance (No 2) Act 2015 the UK Government enacted a reduction in the UK corporation tax rate from 20% to 19% effective from 1 April 2017, and  
then the Finance Act 2016 enacted a further reduction to 17% effective from 1 April 2020. As a consequence, the closing deferred tax assets and liabilities  
have been recognised at the tax rates expected to apply when the assets or liabilities are settled. The impact of these changes on the tax charge for the year  
is set out in the table above. 

13. Current and deferred tax 

. 

Per balance sheet: 
Current tax assets 
Current tax liabilities 
Deferred tax liabilities 

2017 
£m 

0.1 
(40.7) 
(31.1) 

The table below analyses the major deferred tax assets and liabilities recognised by the Group and movements thereon.  

Provisions 
and other 
temporary 
differences 
£m 

Retirement
benefit
 obligations
£m

Depreciation
in excess of
 capital
 allowances
£m

Non-
distributable
reserve1
£m 

Investment
properties
 £m

Share-based 
 payments 
£m 

AFS
 revaluation
 reserve
 £m

3.3 

(2.4)

0.8

(28.9)

(8.4)

5.7 

(0.7) 

(0.4)

(1.8)

5.5

0.2

(0.3) 

– 
– 
2.6 
– 

– 
– 
(0.6) 
2.0 

0.7
–
(2.1)
–

(0.4)
–
–
(2.5)

–
–
(1.0)
1.5

–
–
–
0.5

–
–
(23.4)
4.8

–
–
– 
(18.6)

–
–
(8.2)
8.2

–
–
–
– 

– 
(1.3) 
4.1 
0.2 

– 
(1.0) 
– 
3.3 

–

–

(18.0)
–
(18.0)
–

2.2
–
–
(15.8)

At 1 January 2016 
(Charge) / credit to the income 
statement 
Credit / (charge) to other 
comprehensive income 
Charge direct to equity 
At 31 December 2016 
Credit to the income statement 
(Charge) / credit to other 
comprehensive income 
Charge direct to equity 
Other movements 
At 31 December 2017 

Note: 

2016
£m

0.1
(0.5)
(46.0)

Total
£m

(29.9)

2.5

(17.3)
(1.3)
(46.0)
14.7

1.8
(1.0)
(0.6)
(31.1)

1.  The non-distributable reserve was a statutory claims equalisation reserve calculated in accordance with the rules of the PRA. With the introduction of Solvency II on 
1 January 2016, the requirement to maintain this reserve ceased and the balance at 31 December 2015 was released to retained earnings. The taxation of this 
release is spread over six years from the change in regulation. This is provided for in deferred tax above as it represents the future unwind of previously claimed 
tax deductions for transfers into this reserve. 

In addition, the Group has an unrecognised deferred tax asset at 31 December 2017 of £7.4 million (2016: £7.5 million)  
in relation to capital losses of which £4.1 million (2016: £4.1 million) relates to realised losses and £3.3 million (2016:  
£3.4 million) relates to unrealised losses. 

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Notes to the consolidated financial statements continued 

14. Dividends 

Amounts recognised as distributions to equity holders in the period: 

2016 final dividend of 9.7 pence per share paid on 18 May 2017 
2015 final dividend of 9.2 pence per share paid on 19 May 2016 
2017 first interim dividend of 6.8 pence per share paid on 8 September 2017 
2016 first interim dividend of 4.9 pence per share paid on 9 September 2016 
2016 first special interim dividend of 10.0 pence per share paid on 9 September 2016 
2015 second special interim dividend of 8.8 pence per share paid on 19 May 2016 

Proposed dividends: 

2017 final dividend of 13.6 pence per share 
2017 special dividend of 15.0 pence per share 
2016 final dividend of 9.7 pence per share 

2017 
£m 

2016
£m

132.4 
– 
92.9 
– 
– 
– 
225.3 

187.0 
206.3 
– 

–
126.0
–
67.1
136.9
120.6
450.6

–
–
133.4

The proposed final and special dividends for 2017 have not been included as a liability in these financial statements. 

The trustees of the employee share trusts waived their entitlement to dividends on shares held to meet obligations arising on the 
Long Term Incentive Plan, Deferred Annual Incentive Plan and Restrictive Share Plan awards, which reduced the total dividend 
paid for the year ended 31 December 2017 by £1.6 million (2016: £1.8 million). 

15. Earnings per share 
Earnings per share is calculated by dividing earnings attributable to the owners of the Company by the weighted average 
number of Ordinary Shares during the year. 

Basic 
Basic earnings per share is calculated by dividing the earnings attributable to the owners of the Company by the weighted 
average number of Ordinary Shares for the purposes of basic earnings per share during the period, excluding Ordinary Shares 
held as employee trust shares. 

Earnings attributable to owners of the Company 
Weighted average number of Ordinary Shares (millions) 
Basic earnings per share (pence) 

2017 
£m 

434.0 
1,366.1 

31.8 

2016
£m

278.8

1,368.7

20.4

Diluted 
Diluted earnings per share is calculated by dividing the earnings attributable to the owners of the Company by the weighted 
average number of Ordinary Shares during the period adjusted for dilutive potential Ordinary Shares. The Company has share 
options and contingently issuable shares as categories of dilutive potential Ordinary Shares. 

Earnings attributable to owners of the Company 
Weighted average number of Ordinary Shares (millions) 
Effect of dilutive potential of share options and contingently issuable shares (millions) 
Weighted average number of Ordinary Shares for the purpose of diluted earnings per share (millions) 
Diluted earnings per share (pence) 

2017 
£m 

434.0 
1,366.1 
12.9 
1,379.0 

31.5 

2016
£m

278.8
1,368.7
13.1
1,381.8

20.2

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16. Net assets per share and return on equity 
Net asset value per share is calculated as total shareholders’ equity divided by the number of Ordinary Shares at the end of  
the period excluding shares held by employee share trusts. 

Tangible net asset value per share is calculated as total shareholders’ equity less goodwill and other intangible assets divided  
by the number of Ordinary Shares at the end of the period excluding shares held by employee share trusts. 

The table below analyses net asset and tangible net asset value per share. 

At 31 December 

Net assets 
Goodwill and other intangible assets1 
Tangible net assets 

Number of Ordinary Shares (millions) 
Shares held by employee share trusts (millions) 
Closing number of Ordinary Shares (millions) 
Net asset value per share (pence) 
Tangible net asset value per share (pence) 

Note: 

2017 
£m 

2,715.1 
(471.1) 

2,244.0 

1,375.0 
(9.9) 
1,365.1 

198.9 
164.4 

2016
£m

2,521.5
(508.9)

2,012.6

1,375.0
(9.9)
1,365.1

184.7
147.4

1. Goodwill has arisen on acquisition by the Group of subsidiary companies. Intangible assets are primarily comprised of software development costs.

Return on equity 
The table below details the calculation of return on equity. 

Earnings attributable to owners of the Company 

Opening shareholders’ equity 
Closing shareholders’ equity 
Average shareholders’ equity 
Return on equity 

17. Goodwill and other intangible assets 

Cost 
At 1 January 2016 
Acquisitions and additions 
Disposals and write-off1 
At 31 December 2016 
Acquisitions and additions 
At 31 December 2017 

Accumulated amortisation and impairment 
At 1 January 2016 
Charge for the year 
Disposals and write-off1 
Impairment losses2 
At 31 December 2016 
Charge for the year 
Impairment losses2 
At 31 December 2017 

Carrying amount 

At 31 December 2017 

At 31 December 2016 

Notes: 

2017 
£m 

434.0 

2,521.5 
2,715.1 
2,618.3 

16.6% 

Other 
 intangible 
 assets 
£m 

495.2 
80.5 
(5.8) 
569.9 
72.2 
642.1 

181.4 
57.4 
(5.8) 
39.3 

272.3 
54.1 
56.9 
383.3 

2016
£m

278.8

2,630.0
2,521.5

2,575.8

10.8%

Total
£m

706.2
80.8
(5.8)
781.2
73.2
854.4

181.4
57.4
(5.8)
39.3

272.3
54.1
56.9
383.3

Goodwill 
£m 

211.0 
0.3 
– 
211.3 
1.0 
212.3 

– 
– 
– 
– 

– 
– 
– 
– 

212.3 

211.3 

258.8 

297.6 

471.1

508.9

1.  Disposals and write-off include fully amortised intangible assets no longer utilised by the Group in its operating activities. 

2.  The impairment losses relate to capitalised software development costs for ongoing IT projects primarily relating to development of new systems. The impairment 
losses result from capitalised costs that will no longer be utilised and the charge which reduced the carrying value of impaired assets to £nil, is reflected in the 
Motor segment. 

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Notes to the consolidated financial statements continued 

17. Goodwill and other intangible assets continued 
Goodwill arose on the acquisition of U K Insurance Limited (£141.0 million) and Churchill Insurance Company Limited  
(£70.0 million), which is allocated across Motor, Home, Rescue and other personal lines and Commercial. The addition  
to goodwill in the year ended 31 December 2017 of £1.0 million arose as a result of a business combination to expand the 
Group’s accident repair centre network. 

The Group’s testing for goodwill impairment includes the comparison of the recoverable amount of each CGU to which goodwill 
has been allocated with its carrying value and updated at each reporting date in the event of indications of impairment. 

The table below analyses the goodwill of the Group by CGU. 

Motor 
Home 
Rescue and other personal lines 
Commercial 
Total 

2017 
£m 

127.7 
45.8 
28.7 
10.1 

212.3 

2016
£m

126.7
45.8
28.7
10.1

211.3

There have been no impairments in goodwill for the year ended 31 December 2017 (2016: £nil). 

The recoverable amount is the higher of the CGU fair value less the costs to sell and its value-in-use. Value-in-use is the present 
value of expected future cash flows from the CGU. Fair value is the estimated amount that could be obtained from the sale of  
the CGU in an arm’s length transaction between knowledgeable and willing parties. 

The recoverable amounts of all CGUs were based on the value-in-use test, using the Group’s five-year strategic plan. The long-term 
growth rates have been based on GDP rates adjusted for inflation. The risk discount rates incorporate observable market long-term 
government bond yields and average industry betas adjusted for an appropriate risk premium based on independent analysis. 

The table below details the recoverable amounts in excess of carrying value for the CGUs where goodwill is held. 

CGU 

Motor 
Home 
Rescue and other personal lines 
Commercial 

Note: 

Terminal
growth
 rate
%

3.0
3.0
3.0
3.0

Assumptions

Sensitivity: Impact on recoverable amount of a:

Pre-tax
 discount
 rate
%

Recoverable
amount in excess
 of carrying value
£m

1% decrease in 
terminal growth 
rate 
£m 

1% increase in 
pre-tax discount 
rate 
£m 

1% decrease
in forecast
pre-tax profit1
£m

11.5
11.5
11.5
11.5

1058.8
586.6
556.6
529.9

(84.3) 
(60.4) 
(53.3) 
(74.0) 

(84.3) 
(82.9) 
(72.4) 
(100.6) 

(29.9)
(8.0)
(6.5)
(9.1)

1.  Reflects a 1% decrease in the profit for each year of the five-year plan. 

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18. Property, plant and equipment 

Cost 
At 1 January 2016 
Additions 
Disposals 
Transfer to assets held for sale (note 28) 
At 31 December 2016  
Additions 
Disposals 
At 31 December 2017  

Accumulated depreciation and impairment 
At 1 January 2016 
Depreciation charge for the year 
Disposals 
Transfer to assets held for sale (note 28) 
At 31 December 2016  
Depreciation charge for the year 
Disposals 
At 31 December 2017  

Carrying amount 

At 31 December 2017 

At 31 December 2016 

Freehold land 
and buildings 
£m 

Other  
equipment 
£m 

79.0 
18.8 
– 
(18.0) 
79.8 
– 
– 
79.8 

2.4 
1.0 
– 
(0.3) 
3.1 
1.1 
– 
4.2 

187.8 
31.1 
(14.3) 
(8.3) 
196.3 
22.4 
(15.1) 
203.6 

78.1 
29.1 
(12.6) 
(2.5) 
92.1 
26.8 
(14.1) 
104.8 

Total
£m

266.8
49.9
(14.3)
(26.3)
276.1
22.4
(15.1)
283.4

80.5
30.1
(12.6)
(2.8)
95.2
27.9
(14.1)
109.0

75.6 

76.7 

98.8 

104.2 

174.4

180.9

The Group is satisfied that the aggregate value of property, plant and equipment is not less than its carrying value. 

19. Investment property 

At 1 January 
Additions at cost 
Increase in fair value during the year 
Disposals 
At 31 December 

Note: 

2017 
£m 

329.0 
– 
21.6 
(41.3) 

309.3 

2016
£m

347.4
1.4
5.4
(25.2)

329.0

1.  The cost included in carrying value at 31 December 2017 is £252.4 million (2016: £275.3 million). 

The investment properties are measured at fair value derived from valuation work carried out at the balance sheet date by 
independent property valuers. 

The valuation conforms to international valuation standards. The fair value was determined using a methodology based on recent 
market transactions for similar properties, which have been adjusted for the specific characteristics of each property within the 
portfolio. This approach to valuation is consistent with the methodology used in the year ended 31 December 2016. 

Lease agreements with tenants are drawn up in line with local practice and the Group has no exposure to leases that include  
contingent rents. 

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Notes to the consolidated financial statements continued 

20. Subsidiaries 
The principal subsidiary undertakings of the Group, over which it exercises 100% voting power, are shown below. Their capital 
consists of Ordinary Shares which are unlisted. All subsidiaries (a full list of which is included in note 2 of the Parent Company’s 
financial statements) are included in the Group’s consolidated financial statements. 

Name of subsidiary 

DL Insurance Services Limited 
U K Insurance Limited 

Place of incorporation  
and operation 

United Kingdom 
United Kingdom 

Principal activity 

Management services 
General insurance 

The Group did not dispose of any subsidiaries in the years ended 31 December 2017 and 31 December 2016. 

21. Reinsurance assets 

Reinsurers’ share of general insurance liabilities 
Impairment provision1 

Reinsurers’ unearned premium reserve 
Total  

Note: 

Notes 

33 
34 

2017 
£m 

1,141.1 
(59.9) 
1,081.2 
97.3 
1,178.5 

2016
£m

1,329.0
(50.7)
1,278.3
93.5
1,371.8

1.  Impairment provision relates to reinsurance debtors allowing for the risk that reinsurance assets may not be collected or where the reinsurer’s credit rating has been 

significantly downgraded and it may have difficulty in meeting its obligations. 

Movements in reinsurance asset impairment provision 

At 1 January 
Additional provision 
Release to income statement 
At 31 December  

22. Deferred acquisition costs 

At 1 January 
Net decrease in the year 
At 31 December 

23. Insurance and other receivables 

Receivables arising from insurance contracts: 

Due from policyholders 
Impairment provision of policyholder receivables 
Due from agents, brokers and intermediaries 
Impairment provision of agent, broker and intermediary receivables 

Other debtors 
Total 

2017 
£m 

(50.7) 
(9.6) 
0.4 
(59.9) 

2017 
£m 

203.1 
(17.7) 
185.4 

2016
£m

(53.9)
(4.2)
7.4
(50.7)

2016
£m

203.8
(0.7)
203.1

2017 
£m 

2016
£m

840.4 
(1.2) 
71.3 
(0.9) 
71.6 

981.2 

820.8
(0.3)
66.4
(1.0)
102.4

988.3

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24. Derivative financial instruments 

Derivative assets 
At fair value through the income statement: 
Foreign exchange contracts (forwards) 
Designated as hedging instruments: 
Foreign exchange contracts (forwards)1 
Interest rate swaps 
Total 

Derivative liabilities 
At fair value through the income statement: 
Foreign exchange contracts (forwards) 
Designated as hedging instruments: 
Interest rate swaps 
Total 

Note: 

1.  Cash flow hedges in relation to supplier payments. 

2017 
£m 

2016
£m

51.1 

21.4

1.0 
32.3 
84.4 

1.7
56.6
79.7

11.3 

43.5

0.7 
12.0 

1.6
45.1

25. Retirement benefit obligations 
Defined contribution scheme 
The pension charge in respect of the defined contribution scheme for the year ended 31 December 2017 was £25.5 million  
(2016: £24.9 million).  

Defined benefit scheme 
The Group’s defined benefit pension scheme was closed in 2003 although the Group remains the sponsoring employer for 
obligations to current and deferred pensioners based on qualifying years’ service and final salaries. The defined benefit scheme  
is legally separated from the Group with trustees who are required by law to act in the interests of the scheme and of all the relevant 
stakeholders. The trustees of the pension scheme are responsible for the investment policy with regard to the assets of the scheme. 

The weighted average duration of the defined benefit obligations at 31 December 2017 is 20 years (2016: 20 years) using 
accounting assumptions. 

The table below sets out the principal assumptions used in determining the defined benefit scheme obligations. 

Rate of increase in pension payment 
Rate of increase of deferred pensions 
Discount rate 
Inflation rate 

2017 
% 

2.2 
2.2 
2.5 
3.3 

2016
%

2.2
2.2
2.7
3.3

No assumption has been made for salary growth as there are no obligations in the scheme that are linked to future increases  
in salaries. 

Post-retirement mortality assumptions 

Life expectancy at age 60 now: 

Males 
Females 

Life expectancy at age 60 in 20 years’ time: 

Males 
Females 

2017 

2016

87.5 
89.2 

89.3 
91.1 

88.1
90.1

90.3
92.5

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Notes to the consolidated financial statements continued 

25. Retirement benefit obligations continued 
The table below analyses the fair value of the scheme assets by type of asset. 

Index-linked bonds 
Government bonds 
Liquidity fund1 
Other 
Total  

Note: 

 2017 
£m 

28.7 
17.7 
52.7 
2.6 
101.7 

2016
£m

28.6
16.9
56.3
0.7
102.5

1.  The liquidity fund is an investment in an open-ended fund incorporated in the Republic of Ireland which targets capital stability and income in the UK. It is invested 

in short-term fixed income and variable rate securities (such as Treasury Bills) listed or traded on one or more recognised exchange. 

The majority of debt instruments held directly or through the liquidity fund have quoted prices in active markets. 

Movement in net pension surplus  

Fair value of 
defined benefit 
scheme assets 
£m  

Present value of  
defined benefit 
scheme 
obligations 
£m 

Net pension 
surplus
£m

85.1 

(72.0) 

13.1

3.2 

(2.7) 

0.5

13.7 
– 
2.8 
(2.3) 

102.5 

1.2 
(19.3) 
– 
2.3 

(90.5) 

14.9
(19.3)
2.8
–

12.0

2.7 

(2.4) 

0.3

1.0 
– 
– 
(4.5) 
101.7 

1.5 
3.1 
(3.5) 
4.5 
(87.3) 

2.5
3.1
(3.5)
–
14.4

2013
£m

(68.0)
66.0
(2.0)

(0.2)
(1.3)

At 1 January 2016 
Income statement: 

Net interest income / (cost)1  

Statement of comprehensive income: 

Actuarial gains arising from experience adjustments 
Actuarial losses arising from changes in financial assumptions 

Contributions by employer 
Benefits paid 
At 31 December 2016 
Income statement: 

Net interest income / (cost)1 

Statement of comprehensive income: 

Actuarial gains arising from experience adjustments 
Actuarial gains arising from changes in demographic assumptions 
Actuarial losses arising from changes in financial assumptions 

Benefits paid 
At 31 December 2017 

Note: 

1.  The net interest income / (cost) in the income statement has been included under other operating expenses. 

The table below details the history of the scheme for the current and prior years. 

Present value of defined benefit scheme obligations 
Fair value of defined benefit scheme assets 
Net surplus / (deficit) 

Experience adjustment gains / (losses) on scheme liabilities 
Experience adjustment gains / (losses) on scheme assets 

2017
£m

(87.3)
101.7
14.4

1.5
1.0

2016
£m

(90.5)
102.5
12.0

1.2
13.7

2015 
£m 

(72.0) 
85.1 
13.1 

1.2 
(1.9) 

2014 
£m 

(79.6) 
83.1 
3.5 

1.0 
12.9 

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Sensitivity analysis 
The table below provides a sensitivity analysis of the potential impact of a change in a single factor with all other assumptions  
left unchanged. Other potential risks beyond the ones described in the table could have an additional financial impact on the 
Group. This sensitivity analysis has been selected to reflect the changes to discounted cash flows as a result of changes to the 
discount rate, inflation rate and mortality assumptions. The methodology adopted involves actuarial techniques. 

Discount rate 
0.25% increase in discount rate 
0.25% decrease in discount rate 
Inflation rate 
0.25% increase in inflation rate 
0.25% decrease in inflation rate 
Life expectancy 
1 year increase in life expectancy 
1 year decrease in life expectancy 

Impact on pension cost 

2017
£m

(0.2)
0.1

–
–

0.1
(0.1)

2016 
£m 

(0.2) 
0.1 

– 
– 

0.1 
(0.1) 

Impact on present value 
of defined benefit 
scheme obligations 

2017 
£m 

2016
£m

(4.4) 
4.4 

2.2 
(2.2) 

3.1 
(3.1) 

(4.7)
4.7

2.3
(2.3)

2.7
(2.7)

The most recent funding valuation of the Group’s defined benefit scheme was carried out as at 1 October 2014. The Group 
agreed with the trustees to make a contribution of £2.8 million in 2016 with further contributions of up to £1.5 million per annum 
in 2017 and 2018 to meet the scheme’s funding requirements. As a result of a funding update, no contributions are expected  
to be payable in 2018 (2017: £nil). The Group is currently undertaking a funding valuation of the defined benefit scheme as at 
1 October 2017, the results of which are due to be agreed with the trustees in 2018. 

26. Financial investments 

AFS debt securities 
Corporate 
Supranational 
Local government 
Sovereign 
Total 
HTM debt securities 
Corporate 
Total debt securities 

Total debt securities 
Fixed interest rate1 
Floating interest rate 
Total 
Loans and receivables 
Infrastructure debt 
Commercial real estate loans 
Total 

Note:  

2017 
 £m 

2016
£m

4,170.5 
43.9 
12.2 
224.8 
4,451.4 

4,183.7
98.6
21.7
341.2

4,645.2

103.6 
4,555.0 

85.1

4,730.3

4,540.1 
14.9 

4,555.0 

316.4 
169.0 
5,040.4 

4,709.6
20.7

4,730.3

337.0
79.7
5,147.0

1.  The Group swaps a fixed interest rate for a floating rate of interest on its US Dollar, Euro and a small amount of its sterling corporate debt securities by entering 

into interest rate derivatives. The hedged amount at 31 December 2017 was £1,591.5 million (2016: £1,593.6 million). 

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Notes to the consolidated financial statements continued 

27. Cash and cash equivalents and borrowings 

Cash at bank and in hand 
Short-term deposits with credit institutions1 
Cash and cash equivalents 
Bank overdrafts2 
Cash and bank overdrafts3 

2017  
£m 

258.0 
1,100.6 

1,358.6 
(54.1) 

1,304.5 

2016
£m

166.6
999.5

1,166.1
(55.3)

1,110.8

Notes: 

1.  This represents money market funds with no notice period for withdrawal.  

2.  Bank overdrafts represent short-term timing differences between transactions posted in the records of the Group and transactions flowing through the accounts  

at the bank. 

3.  Cash and bank overdrafts disclosure note is included for the purposes of the consolidated cash flow statement. 

The effective interest rate on short-term deposits with credit institutions for the year ended 31 December 2017 was 0.29%  
(2016: 0.45%) and average maturity was 10 days (2016: 10 days). 

28. Assets held for sale 

Freehold property held for sale1 

Note: 

2017 
£m 

4.2 

2016
£m

3.8

1.  The freehold property held for sale at 31 December 2017 relates to Bristol Broad Street which was transferred from property, plant and equipment to assets held 

for sale in 2016. The fair value change in 2017 relates to estimated costs to sell. 

29. Share capital 

Issued and fully paid: equity shares 
Ordinary Shares of 10 10/11 pence each1 

Note: 

2017
Number
millions

2016 
Number 
millions 

2017
£m

2016
£m

1,375

1,375 

150.0

150.0

1.  The shares have attached to them full voting dividend and capital distribution rights (including wind-up); they do not confer any rights of redemption. 

Employee trust shares 
The Group satisfies share-based payments under the Group’s share plans primarily through shares purchased in the market  
and held by employee share trusts. 

At 31 December 2017, 9,945,473 Ordinary Shares (2016: 9,946,340 Ordinary Shares) were owned by the employee 
share trusts with a cost of £34.1 million (2016: £34.3 million). These Ordinary Shares are carried at cost and have a market 
value of £38.0 million (2016: £36.7 million).  

30. Other reserves 
Movements in the revaluation reserve for AFS investments 

At 1 January 
Revaluation during the year – gross 
Revaluation during the year – tax 
Realised gains – gross 
Realised gains – tax 
At 31 December 

Capital reserves 

Capital contribution reserve1 
Capital redemption reserve2 
Total 

Notes: 

1.  Arose on the cancellation of a debt payable to a shareholder. 

2.  Arose on the reduction of nominal value of each share in issue with a corresponding transfer to capital redemption reserve. 

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2017 
£m 

92.1 
8.8 
(1.5) 
(23.2) 
4.0 
80.2 

2016
£m

5.4
119.6
(20.2)
(15.3)
2.6
92.1

2017 
£m 

100.0 
1,350.0 
1,450.0 

2016
£m

100.0
1,350.0
1,450.0

 
 
  
 
 
 
31. Tier 1 notes 

Tier 1 notes 

2017 
£m 

346.5 

2016
£m

–

On 7 December 2017, the Group issued £350 million of fixed rate perpetual Tier 1 notes with a coupon rate of 4.75%  
per annum.  

The Group has an optional redemption date of 7 December 2027. If the notes are not repaid on that date, a fixed rate  
of interest per annum will be reset. The notes are direct, unsecured and subordinated obligations of the issuer ranking  
pari passu and without any preference amongst themselves.  

The Tier1 notes are treated as a separate category within equity and the coupon payments are recognised outside of the  
profit after tax result and directly in shareholders’ equity. 

The Group has the option to cancel the coupon payment which becomes mandatory upon breach or non-compliance with  
the Group SCR, a breach of the minimum capital requirement or where the Group has insufficient distributable reserves. 

Proceeds of this issuance have primarily been used to fund the repurchase of £250 million subordinated guaranteed dated  
notes which had a market value of £326.8 million (see note 32). 

32. Subordinated liabilities 

Subordinated guaranteed dated notes  

2017 
£m 

264.7 

2016
£m

539.6

The subordinated guaranteed dated notes with a nominal value of £500 million were issued on 27 April 2012 at a fixed rate  
of 9.25%. On the same date, the Group also entered into a 10-year designated hedging instrument to exchange the fixed rate 
of interest for a floating rate of three-month LIBOR plus a spread of 706 basis points which was credit value adjusted to 707 
basis points with effect from 29 July 2013. 

On 8 December 2017, the Group repurchased £250 million nominal value of the subordinated guaranteed dated notes for  
a purchase price of £330.1 million including accrued interest of £2.7 million and associated transaction costs of £0.6 million. 

The remaining notes, with a nominal value of £250 million, have a redemption date of 27 April 2042 with the option to repay 
the notes on 27 April 2022. If the notes are not repaid on that date, the rate of interest will be reset at a rate of the six-month 
LIBOR plus 7.91%. 

The Group has the option, in certain circumstances, to defer interest payments on the notes but to date has not exercised  
this right. 

The notes are unsecured, subordinated obligations of the Group, and rank pari passu without any preference among themselves.  
In the event of a winding-up or of bankruptcy, they are to be repaid only after the claims of all other senior creditors have been met. 

155

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Notes to the consolidated financial statements continued 

33. Insurance liabilities 

Insurance liabilities 

Gross insurance liabilities 

2017 
£m 

2016
£m

4,225.7 

4,666.6

Accident year 
Estimate of ultimate 
gross claims costs: 

At end of accident 
year 
One year later 
Two years later 
Three years later 
Four years later 
Five years later 
Six years later 
Seven years later 
Eight years later 
Nine years later 
Current estimate of 
cumulative claims 
Cumulative payments 
to date 
Gross liability 
recognised in 
balance sheet 

2007 and prior 
Claims handling 
provision 
Total  

2008 
£m 

2009 
£m 

2010 
£m 

2011
£m

2012
£m

2013
£m

2014
£m

2015 
£m 

2016 
£m 

2017
£m

Total
£m

3,393.4  3,823.3  3,941.7  2,698.1 2,372.7 2,184.0 2,094.5 2,118.1  2,157.7  2,217.3

(30.0) 
(143.5) 

(86.7) 

20.7
(38.4)
(144.9)

(117.6)
(153.0)
(21.0)
(102.1)

(163.3)
(118.9)
(49.3)
(9.9)
(79.2)

(99.3)
(94.6)
(89.3)
(60.9)
(21.2)
(60.3)

(117.1)
(99.1)
(50.3)
(105.5)
(57.7)
(25.9)
(50.0)

121.6 
(37.0) 
(14.0) 
(101.5) 
(38.8) 
(80.8) 
(27.3) 
(14.0) 

50.8 
51.7 
(36.7) 
(16.7) 
(55.5) 
(45.7) 
(29.9) 
(16.2) 
(24.3) 

3,270.9  3,631.5  3,436.1  2,272.5 1,952.1 1,790.3 1,931.9 1,944.6  2,071.0  2,217.3

(3,181.5) (3,469.5) (3,303.7) (2,153.9) (1,843.0) (1,610.0) (1,526.7) (1,469.7) (1,442.4) (1,050.6)

89.4 

162.0 

132.4 

118.6

109.1

180.3

405.2

474.9 

628.6  1,166.7 3,467.2

679.2

79.3
4,225.7

Net insurance liabilities 

Accident year 

Estimate of ultimate 
net claims costs: 

At end of accident 
year 
One year later 
Two years later 
Three years later 
Four years later 
Five years later 
Six years later 
Seven years later 
Eight years later 
Nine years later 
Current estimate of 
cumulative claims 
Cumulative payments 
to date 
Net liability 
recognised in 
balance sheet 

2007 and prior 
Claims handling 
provision 
Total  

2008 
£m 

2009 
£m 

2010 
£m 

2011
£m

2012
£m

2013
£m

2014
£m

2015 
£m 

2016 
£m 

2017
£m

Total
£m

3,334.7  3,790.6  3,902.0  2,644.4 2,271.8 2,093.9 1,971.0 1,926.7  1,922.2  2,016.9

(29.7)
(42.0)
(100.7)

(123.6)
(134.4)
(27.8)
(64.3)

(18.9) 

(67.0) 
(77.8) 

(146.7)
(107.8)
(35.6)
(11.6)
(54.2)

(131.5)
(82.1)
(76.5)
(48.7)
(37.3)
(37.0)

(125.2)
(120.4)
(44.0)
(93.6)
(52.3)
(43.9)
(24.8)

70.0 
(17.4) 
(54.1) 
(67.0) 
(29.6) 
(74.6) 
(38.2) 
(0.4) 

52.0 
15.9 
(22.8) 
(45.8) 
(48.7) 
(30.9) 
(24.5) 
(16.2) 
(13.0) 

3,200.7  3,579.3  3,397.8  2,231.3 1,915.9 1,743.8 1,798.6 1,781.9  1,903.3  2,016.9

(3,141.4) (3,436.3) (3,288.7) (2,130.5) (1,830.9) (1,593.3) (1,524.2) (1,467.7) (1,441.8) (1,050.4)

59.3 

143.0 

109.1 

100.8

85.0

150.5

274.4

314.2 

461.5 

966.5 2,664.3

400.9

79.3
3,144.5

156

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Movements in gross and net insurance liabilities 

Claims reported 
Incurred but not reported 
Claims handling provision 
At 1 January 2016 
Cash paid for claims settled in the year 
Increase / (decrease) in liabilities: 
Arising from current-year claims 
Arising from prior-year claims 

At 31 December 2016 

Claims reported 
Incurred but not reported 
Claims handling provision 
At 31 December 2016 
Cash paid for claims settled in the year 
Increase / (decrease) in liabilities: 
Arising from current-year claims 
Arising from prior-year claims 

At 31 December 2017 

Claims reported 
Incurred but not reported 
Claims handling provision 
At 31 December 2017  

Movement in prior-year net claims liabilities by operating segment 

Motor 
Home 
Rescue and other personal lines 
Commercial 
Total Ongoing 
Run-off 
Total 

34. Unearned premium reserve 
Movement in unearned premium reserve 

At 1 January 2016 
Net movement in the year 
At 31 December 2016 
Net movement in the year 
At 31 December 2017 

Gross 
£m 

Reinsurance 
£m 

2,732.2 
1,697.9 
94.4 

4,524.5 
(2,036.9) 

(375.0) 
(546.9) 
– 

(921.9) 
18.8 

Net
£m

2,357.2
1,151.0
94.4

3,602.6
(2,018.1)

2,329.3 
(150.3) 

(235.4) 
(139.8) 

2,093.9
(290.1)

4,666.6 

(1,278.3) 

3,388.3

2,584.5 
2,002.8 
79.3 
4,666.6 
(2,012.0) 

2,389.9 
(818.8) 

4,225.7 

3,003.7 
1,142.7 
79.3 
4,225.7 

(388.3) 
(890.0) 
– 
(1,278.3) 
14.0 

(200.3) 
383.4 

(1,081.2) 

(742.5) 
(338.7) 
– 
(1,081.2) 

2017 
£m 

(275.5) 
(23.7) 
(6.8) 
(86.3) 
(392.3) 
(43.1) 
(435.4) 

Gross 
£m 

Reinsurance 
£m 

1,476.6 
71.3 

1,547.9 
52.4 

1,600.3 

(89.5) 
(4.0) 

(93.5) 
(3.8) 

(97.3) 

2,196.2
1,112.8
79.3
3,388.3
(1,998.0)

2,189.6
(435.4)

3,144.5

2,261.2
804.0
79.3
3,144.5

2016
£m

(123.5)
(75.9)
(17.5)
(49.8)

(266.7)
(23.4)
(290.1)

Net
£m

1,387.1
67.3

1,454.4
48.6

1,503.0

157

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued 

35. Share-based payments 
The Group operates equity-settled, share-based compensation plans in the form of an LTIP, a Restricted Shares Plan, a DAIP  
and Direct Line Group Share Incentive Plans, including both the Free Share awards and a Buy-As-You-Earn Plan, details of  
which are set out below. All awards are to be satisfied using market purchased shares. 

Long-Term Incentive Plan 
Executive Directors and certain members of senior management are eligible to participate in the LTIP with awards granted  
in the form of nil-cost options. Under the plan, the shares vest at the end of a three-year period dependent upon the continued 
employment by the Group and also the Group achieving predefined performance conditions associated with TSR and RoTE.  
For awards made after the 2017 AGM, the Directors will be subject to an additional two-year holding period following the  
three-year vesting period. 

Awards were made in the year ended 31 December 2017 over 4.2 million Ordinary Shares with an estimated fair value of  
£15.2 million at the 2017 grant dates (2016: 3.3 million Ordinary Shares with an estimated fair value of £12.4 million). 

The estimated fair value of the LTIP share awards with market-based performance conditions was calculated using a Monte-Carlo 
simulation model. 

The table below details the inputs into the model. 

Weighted average assumptions during the year: 

Share price (pence) 
Exercise price (pence) 
Volatility of share price  
Average comparator volatility  
Expected life  
Risk-free rate  

2017 

2016

359 
0 
20% 
30% 
3 years 
0.2% 

368
0
18%
29%
3 years
0.3%

Expected volatility was determined by considering the actual volatility of the Group’s share price since its IPO and that of a group 
of listed UK insurance companies.  

Plan participants are entitled to receive additional shares in respect of dividends paid to shareholders over the vesting period. 
Therefore no deduction has been made from the fair value of awards in respect of dividends. 

Expected life was based on the contractual life of the awards and adjusted based on management’s best estimate, for the effects 
of exercise restrictions and behavioural considerations. 

Restricted Shares Plan 
The purpose of the Restricted Shares Plan is to facilitate the wider participation in Group share-based awards to eligible 
employees. These awards can be granted at any time during the year, generally have no performance criteria, and vest over 
periods ranging between one and three years from the date of the grant, subject to continued employment. During the year 
awards were made over 1.1 million Ordinary Shares (2016: 0.3 million Ordinary Shares) with an estimated fair value of  
£3.9 million (2016: £0.9 million) using the market value at the date of grant.  

Deferred Annual Incentive Plan  
To incentivise delivery of performance over a one-year operating cycle, Executive Directors and certain members of senior 
management are eligible for awards under the AIP, of which at least 40% is granted in the form of a nil-cost option under the 
DAIP with the remainder being settled in cash following year end. During the year awards were made over 0.9 million Ordinary 
Shares (2016: 1.0 million Ordinary Shares) under this plan with an estimated fair value of £2.9 million (2016: £3.7 million) 
using the market value at the date of grant. 

The awards outstanding at 31 December 2017 have no performance criteria attached, other than the requirement that the 
employee remains in employment with the Group for three years from the date of grant. 

Direct Line Group Share Incentive Plans: Free Share awards 
In 2016, the Group offered all eligible UK employees a Free Share award granting 71 Ordinary Shares free of charge. These 
awards have no performance criteria attached and vest on the third anniversary of the award grant date, subject to completion  
of three years, continuing employment. The Group initially granted 0.8 million Ordinary Shares with an estimated fair value of 
£2.8 million using the market value at the date of grant. 

158

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Direct Line Group Share Incentive Plans: Buy-As-You-Earn Plan 
The Buy-As-You-Earn Plan entitles employees to purchase shares from pre-tax pay for between £10 and £150 per month  
and receive one matching share for every two shares purchased. 

In the year ended 31 December 2017, matching share awards were granted over 0.4 million Ordinary Shares  
(2016: 0.4 million Ordinary Shares) with an estimated fair value of £1.3 million (2016: £1.3 million). The fair value  
of each matching share award is estimated using the market value at the date of grant. 

Under the plan, the shares vest at the end of a three-year period dependent upon the continued employment with the  
Group together with continued ownership of the associated purchased shares up to the point of vesting. 

Movement in total share awards 

At 1 January 
Granted during the year1 
Forfeited during the year 
Exercised during the year 
At 31 December 

Exercisable at 31 December 

Note: 

Number of  
share awards 
millions 
2017 

Number of 
share awards
millions
2016

18.1 
9.6 
(1.3) 
(6.2) 

20.2 

1.9 

17.2
7.7
(0.8)
(6.0)

18.1

2.6

1.  In accordance with the rules of the LTIP and DAIP award plans, additional awards of 3.0 million shares were granted during the year ended 31 December 2017 

(2016: 1.9 million) in respect of the equivalent dividend. 

In respect of the outstanding options at 31 December 2017, the weighted average remaining contractual life is 1.39 years 
(2016: 1.39 years). No share awards expired during the year (2016: nil). 

The weighted average share price for awards exercised during the year ended 31 December 2017 was £3.61 (2016: £3.68). 

The Group recognised total expenses in the year ended 31 December 2017 of £14.8 million (2016: £16.8 million) relating  
to equity-settled share-based compensation plans. 

Further information on share-based payments, in respect of Directors, is provided in the Directors’ remuneration report. 

36. Trade and other payables, including insurance payables 

Due to agents, brokers and intermediaries 
Due to reinsurers 
Due to insurance companies 
Trade creditors and accruals 
Other creditors 
Other taxes 
Provisions 
Deferred income 
Total 

Movement in provisions during the year 

At 1 January 2017 
Additional provision 
Utilisation of provision 
Released to income statement 
At 31 December 2017 

2017 
£m 

18.2 
74.2 
4.0 
282.8 
95.9 
103.9 
74.2 
4.8 

658.0 

Other 
£m 

26.5 
36.2 
(19.9) 
(6.7) 
36.1 

2016
£m

15.5
84.1
4.4
334.7
98.4
93.0
64.8
4.3

699.2

Total
£m

64.8
92.0
(73.4)
(9.2)
74.2

159

Regulatory levies
 £m

Restructuring  
£m 

28.2
45.6
(42.1)
–
31.7

10.1 
10.2 
(11.4) 
(2.5) 
6.4 

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
 
 
 
Notes to the consolidated financial statements continued 

37. Notes to the consolidated cash flow statement 

Profit for the year 
Adjustments for: 

Investment return 
Instalment income 
Finance costs 
Defined benefit pension scheme – net interest income 
Equity-settled share-based payment charge 
Tax charge 
Depreciation and amortisation charges 
Impairment of property, plant and equipment, goodwill and intangible assets 
Impairment provision movements on reinsurance contracts 
(Fair value adjustment) / impairment charge on assets held for sale – freehold property 
Loss on sale of property, plant and equipment 

Operating cash flows before movements in working capital 
Movements in working capital: 

Net decrease in net insurance liabilities including reinsurance assets, unearned premium reserves 
and deferred acquisition costs 
Net increase in prepayments and accrued income and other assets 
Net decrease / (increase) in insurance and other receivables 
Net (decrease) / increase in trade and other payables, including insurance payables 
Contribution to defined benefit pension scheme 

Cash generated from operations 
Taxes paid 
Cash flow hedges 
Net cash generated from operating activities before investment of insurance assets 

Interest received 
Rental income received from investment property 
Purchases of investment property 
Proceeds on disposal of investment property 
Proceeds on disposal / maturity of AFS debt securities 
Net decrease in financial investments: loans and receivables to credit institutions 
Advances made for Infrastructure debt and commercial real estate loans 
Repayments of infrastructure debt  
Purchases of AFS debt securities 
Purchases of HTM debt securities 
Cash generated from investment of insurance assets 

2017 
£m 

434.0 

(175.4) 
(116.4) 
103.8 
(0.3) 
14.8 
105.0 
82.0 
56.9 
9.2 
(0.4) 
0.7 

513.9 

(186.7) 
(15.2) 
7.1 
(41.2) 
– 
277.9 
(76.5) 
2.6 
204.0 

2016
£m

278.8

(171.5)
(107.1)
37.2
(0.5)
16.8
74.2
87.5
39.3
(3.2)
19.7
1.7

272.9

(143.1)
(20.1)
(32.5)
42.7
(2.8)
117.1
(83.3)
1.2
35.0

316.6 
16.2 
– 
41.3 
1,948.4 
– 
(108.5) 
31.8 
(1,885.4) 
(18.5) 
341.9 

294.6
18.4
(1.4)
25.2
2,489.9
44.9
(97.7)
11.0
(1,886.5)
(71.0)

827.4

160

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The table below details changes in liabilities arising from the Group’s financing activities. 

At 1 January 2017 
Repayment of subordinated liabilities 
Interest paid on subordinated liabilities2  
Interest rate swap cash settlement 
Financing cash flows 
Premium paid to buy back of debt issued 
Amortisation of arrangement costs and discount on issue of subordinated liabilities 
Accrued interest expense on subordinated liabilities 
Unrealised gain on associated interest rate risk on hedged item 
Realised gain on associated interest rate risk on hedged item 
Net accrued interest on interest rate swap 
Fair value movement in interest rate swap 
Non-cash changes 
At 31 December 2017 

Subordinated 
liabilities 
2017 
£m 

Interest rate
swaps1
2017
£m

(539.6) 
326.8 
51.6 
– 

378.4 
(76.8) 
(2.2) 
(47.5) 
11.7 
11.3 
– 
– 
(103.5) 
(264.7) 

38.4
–
–
(19.9)

(19.9)
–
–
–
–
10.7
(1.2)
(11.7)
(2.2)
16.3

Notes: 

1.  The interest rate swaps relate to Group’s 10- year designated hedging instrument to exchange the fixed rate of interest for a floating rate of three-month LIBOR  

plus a spread of 706 basis points which was credit value adjusted to 707 basis points with effect from 29 July 2013. 

2.  This includes £2.7 million of accrued interest settled in relation to the £250 million of repayment of subordinated guaranteed notes. 

38. Contingent liabilities 
The Group did not have any material contingent liabilities at 31 December 2017 (2016: none). 

39. Commitments 
Operating lease commitments where the Group is the lessee 
The Group has entered into non-cancellable operating lease agreements for properties, vehicles and other assets. 

Lease payments under operating leases recognised as an expense in the year 

2017 
£m 

18.8 

2016
£m

18.3

The following table analyses the outstanding commitments for future minimum lease payments under non-cancellable operating 
leases by the period in which they fall due. 

Within one year 
In the second to fifth years inclusive 
After five years 
Total 

2017 
£m 

19.2 
58.1 
154.8 
232.1 

2016
£m

17.4
54.2
159.7
231.3

Operating lease commitments where the Group is the lessor 
The following table analyses future aggregate minimum lease payments receivable under non-cancellable operating leases in 
respect of property leased to third-party tenants. 

Within one year 
In the second to fifth years inclusive 
After five years 
Total  

2017 
£m 

15.3 
46.1 
73.1 

2016
£m

16.3
53.0
78.9

134.5 

148.2

161

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Notes to the consolidated financial statements continued 

40. Fair value 
Fair value hierarchy  
For disclosure purposes, fair value measurements are classified as level 1, 2 or 3 based on the degree to which fair value  
is observable: 

•  level 1 financial assets are measured in whole or in part by reference to published quotes in an active market. In an active 
market quoted prices are readily and regularly available from an exchange, dealer, broker, industry group, pricing service  
or regulatory agency and those prices represent actual and regularly occurring market transactions on an arm’s length basis. 

•  level 2 financial assets and liabilities are measured using a valuation technique based on assumptions that are supported  
by prices from observable current market transactions. These are assets for which pricing is obtained via pricing services,  
but where prices have not been determined in an active market, or financial assets with fair values based on broker quotes  
or assets that are valued using the Group’s own models whereby the majority of assumptions are market-observable. 

•  level 3 fair value measurements used for investment properties, HTM debt securities, infrastructure debt and commercial  
real estate loans are those derived from a valuation technique that includes inputs for the asset that are unobservable. 

Comparison of carrying value to fair value of financial instruments and assets carried at fair value 
The following table compares the carrying value and the fair value of financial instruments and other assets where the Group 
discloses a fair value. 

At 31 December 2017 

Assets held at fair value: 
Investment property (note 19) 
Derivative assets (note 24) 
AFS debt securities (note 26) 
Other financial assets: 
HTM debt securities (note 26) 
Infrastructure debt (note 26) 
Commercial real estate loans (note 26) 
Total assets 

Liabilities held at fair value: 
Derivative liabilities (note 24) 
Other financial liabilities: 
Subordinated liabilities (note 32) 
Total liabilities 

At 31 December 2016 

Assets held at fair value: 
Investment property (note 19) 
Derivative assets (note 24) 
AFS debt securities (note 26) 
Other financial assets: 
HTM debt securities (note 26) 
Infrastructure debt (note 26) 
Commercial real estate loans (note 26) 
Total assets 

Liabilities held at fair value: 
Derivative liabilities (note 24) 
Other financial liabilities: 
Subordinated liabilities (note 32) 
Total liabilities 

Carrying value
£m

Level 1
£m

Level 2 
£m 

Level 3 
£m 

Fair value
£m

309.3
84.4
4,451.4

103.6
316.4
169.0
5,434.1

12.0

264.7
276.7

–
–
224.8

–
–
–
224.8

–

–
–

– 
84.4 
4,226.6 

14.4 
– 
– 
4,325.4 

12.0 

328.7 
340.7 

309.3 
– 
– 

92.8 
326.0 
169.0 
897.1 

– 

– 
– 

309.3
84.4
4,451.4

107.2
326.0
169.0
5,447.3

12.0

328.7
340.7

Carrying value
£m

Level 1
£m

Level 2 
£m 

Level 3 
£m 

Fair value
£m

329.0
79.7
4,645.2

85.1
337.0
79.7
5,555.7

45.1

539.6

584.7

–
–
341.2

–
–
–
341.2

–

–

–

– 
79.7 
4,304.0 

13.6 
– 
– 
4,397.3 

45.1 

625.0 

670.1 

329.0 
– 
– 

74.6 
339.2 
79.8 
822.6 

– 

– 

– 

329.0
79.7
4,645.2

88.2
339.2
79.8
5,561.1

45.1

625.0

670.1

162

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Differences arise between carrying value and fair value where the measurement basis of the asset or liability is not fair value (e.g. 
assets and liabilities carried at amortised cost). Fair values of the following assets and liabilities approximate their carrying values: 

•  insurance and other receivables; 

•  cash and cash equivalents; 

•  borrowings; and 

•  trade and other payables, including insurance payables (excluding provisions). 

The movements in assets held at fair value and classified as level 3 in the fair value hierarchy are within investment property, 
HTM debt securities, commercial real estate loans and infrastructure debt. There were no changes in the categorisation of  
assets between levels 1, 2 and 3 for assets and liabilities held by the Group since 31 December 2016. 

41. Related parties 
Transactions between the Group’s subsidiary undertakings, which are related parties, have been eliminated on consolidation  
and accordingly are not disclosed.  

There were no sales and purchases of products and services to or from related parties in the year ended 31 December 2017 
(2016: £nil). 

Year end balances arising from sales of products and services to related parties 

Total1 

Note: 

2017 
£m 

– 

2016
£m

0.2

1.  This balance relates to an amount recoverable from RBS Group plc, the Group’s former parent company and originates from a period when they were still  

a related party. 

Movement in amounts owed by related parties 

At 1 January 
Settled in the year 
At 31 December 

Compensation of key management 

Short-term employee benefits 
Termination benefits 
Share-based payments 
Total 

2017 
£m 

0.2 
(0.2) 
– 

2017 
£m 

10.6 
– 
5.5 
16.1 

2016
£m

0.2
–

0.2

2016
£m

8.4
0.1
7.6
16.1

163

WWW.DIRECTLINEGROUP.COMStrategic reportGovernanceFinancial statements 
 
 
 
 
 
Parent Company balance sheet 
As at 31 December 2017 

Assets 
Investment in subsidiary undertakings 
Other receivables 
Current tax assets 
Derivative financial instruments 
Financial investments 
Cash and cash equivalents 
Total assets 

Equity 
Shareholders’ equity 
Tier 1 notes 
Total equity 

Liabilities 
Subordinated liabilities 
Borrowings 
Derivative financial instruments 
Trade and other payables 
Deferred tax liabilities 
Total liabilities 
Total equity and liabilities 

Notes 

2017  
£m 

2016 
£m

2 
3 
4 
5 
6 
7 

9 

10 
11 
5 
12 
4 

3,099.1 
613.5 
16.1 
1.0 
5.2 
209.3 

3,944.2 

3,084.3
571.4
0.8
1.7
134.8
157.5

3,950.5

3,257.5 
346.5 
3,604.0 

3,437.5
–
3,437.5

252.7 
84.5 
1.0 
1.4 
0.6 
340.2 

504.5
–
1.7
6.4
0.4
513.0

3,944.2 

3,950.5

The attached notes on pages 167 to 171 form an integral part of these separate financial statements. 

The financial statements were approved by the Board of Directors and authorised for issue on 26 February 2018. They were 
signed on its behalf by: 

John Reizenstein 
Chief Financial Officer 

Direct Line Insurance Group plc 

Registration No. 02280426

164

DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Parent Company statement of comprehensive income  
For the year ended 31 December 2017 

Profit for the year 
Other comprehensive (loss) / income  
Items that may be reclassified subsequently to income statement: 

Fair value (loss) / gain on AFS investments 
Tax relating to items that may be reclassified 

Other comprehensive (loss) / income for the year net of tax 
Total comprehensive income for the year attributable to owners of the Company 

Parent Company statement of changes in equity 
For the year ended 31 December 2017 

2017 
£m 

50.6 

(0.4) 
0.1 

(0.3) 
50.3 

2016
£m

764.9

0.5
(0.1)

0.4
765.3

Balance at 1 January 2016 
Total comprehensive income for the year 
Dividends paid  
Credit to equity for equity-settled share-
based payments 
Shares distributed by employee trusts 
Balance at 31 December 2016 
Total comprehensive income for the year 
Dividends paid (note 13) 
Credit to equity for equity-settled share-
based payments 
Shares distributed by employee trusts 
Issue of Tier 1 notes (note 9) 
Balance at 31 December 2017 

Share
capital
£m

Capital
 reserves
£m

Share-based
 payment
reserve
£m

AFS
revaluation
 reserve
£m

Retained
 earnings
£m

Shareholders’ 
 equity  
£m 

Tier 1
notes
£m

150.0

1,450.0

10.6

–

1,521.0 

3,131.6 

–

–

–

–

–

–

–

–

150.0
–
–

–
–
–
150.0

1,450.0
–
–

–
–
–
1,450.0

–

–

16.8

(25.6)

1.8
–
–

14.8
(19.8)
–
(3.2)

0.4

764.9 

765.3 

(450.6) 

(450.6) 

–

–

–

– 

– 

0.4
(0.3)
–

1,835.3 
50.6
(225.3)

–
–
–
0.1

–
–
–
1,660.6

16.8 

(25.6) 

3,437.5 
50.3 
(225.3) 

14.8 
(19.8) 
– 
3,257.5 

–

–
–

–

–

–
–
–

–
–
346.5
346.5

The attached notes on pages 167 to 171 form an integral part of these separate financial statements.

Total
equity
£m

3,131.6

765.3

(450.6)

16.8

(25.6)

3,437.5
50.3
(225.3)

14.8
(19.8)
346.5
3,604.0

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Parent Company cash flow statement 
For the year ended 31 December 2017 

Net cash used in operating activities 
Cash flows from investing activities 
Interest received on loans to subsidiary undertakings 
Interest received on AFS debt securities 
Dividends received from subsidiary undertakings 
Net increase in loans advanced to subsidiary undertakings 
Capital contribution to subsidiary undertakings 
Proceeds on disposal / maturity of AFS debt securities 
Purchase of AFS debt securities 
Net cash generated from investing activities 
Cash flows from financing activities 
Net proceeds from issue of Tier 1 notes 
Dividends paid 
Purchase of employee trust shares 
Repayment of subordinated liabilities 
Proceeds of borrowings from related parties 
Repayments of borrowings from related parties 
Finance costs 
Net cash used in financing activities 
Net increase in cash and cash equivalents 
Cash and cash equivalents at the beginning of the year 
Cash and cash equivalents at the end of the year 

Notes 

14 

13 

7 
7 

2017 
£m 

(7.9) 

47.5 
10.5 
114.0 
(59.4) 
– 
119.8 
– 

232.4 

346.5 
(225.3) 
– 
(326.8) 
150.3 
(65.9) 
(51.5) 
(172.7) 
51.8 
157.5 
209.3 

2016
£m

(5.1)

47.6
4.7
780.6
(28.8)
(16.9)
5.0
(136.9)

655.3

–
(450.6)
(25.6)
–
–
–
(46.3)
(522.5)

127.7
29.8
157.5

The attached notes on pages 167 to 171 form an integral part of these separate financial statements.

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Notes to the Parent Company financial statements 

1. Accounting policies 
1.1 Basis of preparation 
Direct Line Insurance Group plc, registered in England and Wales (company number 02280426), is the ultimate Parent 
Company of the Group. The principal activity of the Company is managing its investments in subsidiaries, providing loans  
to those subsidiaries, raising funds for the Group and the receipt and payment of dividends. 

The Company’s financial statements are prepared in accordance with IFRSs as issued by the IASB and as adopted by the EU, 
and are presented in accordance with the Companies Act 2006. In accordance with the exemption permitted under section 408 
of the Companies Act 2006, the Company’s income statement and related notes have not been presented in these separate 
financial statements. 

The accounting policies that are used in the preparation of these separate financial statements are consistent with the accounting 
policies used in the preparation of the consolidated financial statements of Direct Line Insurance Group plc as set out in those 
financial statements. 

The additional accounting policies that are specific to the separate financial statements of the Company are set out below. 

1.2 Investment in subsidiaries 
Investment in subsidiaries is stated at cost less any impairment. 

1.3 Dividend income 
Dividend income from investment in subsidiaries is recognised when the right to receive payment is established. 

2. Investment in subsidiary undertakings 

At 1 January 
Additional investment in subsidiary undertakings 
At 31 December 

2017 
£m 

3,084.3 
14.8 

3,099.1 

2016
£m

3,067.4
16.9

3,084.3

The subsidiary undertakings of the Company are set out below. Their capital consists of Ordinary Shares which are unlisted.  
In all cases, the Company owns 100% of the Ordinary Shares, either directly or through its ownership of other subsidiaries,  
and exercises full control over their decision making. 

Name of subsidiary 

Directly held by the Company: 
Direct Line Group Limited1 
DL Insurance Services Limited1 
Finsure Premium Finance Limited1 
Inter Group Insurance Services Limited1 
UK Assistance Accident Repair Centres Limited1 
UK Assistance Limited1 
U K Insurance Business Solutions Limited1 
U K Insurance Limited2,3 

Place of incorporation  
and operation 

Principal activity 

United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 

Intermediate holding company 
Management services 
Non-trading company 
Non-trading company 
Motor vehicle repair services 
Dormant 
Insurance broking services 
General insurance 

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Notes to the Parent Company financial statements continued 

2. Investment in subsidiary undertakings continued 

Name of subsidiary 

Indirectly held by the Company: 
10-15 Livery Street, Birmingham UK Limited4 
Churchill Insurance Company Limited1 
Direct Line Insurance Limited1 
DL Support Services India Private Limited5 
DLG Legal Services Limited6 
DLG Pension Trustee Limited1 
Farmweb Limited1 
Green Flag Group Limited2 
Green Flag Holdings Limited1 
Green Flag Limited2 
Intergroup Assistance Services Limited1 
National Breakdown Recovery Club Limited1 
Nationwide Breakdown Recovery Services Limited1 
The National Insurance and Guarantee  
Corporation Limited1 
UKI Life Assurance Services Limited1 

Place of incorporation  
and operation 

Principal activity 

Jersey 
United Kingdom 
United Kingdom 
India 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 
United Kingdom 

Non-trading company 
General insurance 
Dormant 
Support and operational services 
Legal services 
Dormant 
Non-trading company 
Intermediate holding company 
Intermediate holding company 
Breakdown recovery services 
Non-trading company 
Dormant 
Dormant 

United Kingdom 
United Kingdom 

Dormant 
Dormant 

Notes: 

1.  Registered office at: Churchill Court, Westmoreland Road, Bromley, BR1 1DP. 

2.  Registered office at: The Wharf, Neville Street, Leeds, LS1 4AZ. 

3.  U K Insurance Limited has a branch, as defined in section 1046 (3) of the Companies Act 2006 in the Republic of South Africa. 

4.  Registered office at: 22 Grenville Street, St Helier, JE4 8PX, Jersey. 

5.  Registered office at: 4 Aradhana Enclave, Sector 13, Rama Krishna Puram, New Delhi, South West Delhi, Delhi, 110066, India. 

6.  Registered office at: 42 The Headrow, Leeds, LS1 8HZ. 

3. Other receivables 

Loans to subsidiary undertakings1 
Other debtors 
Total 

Current 
Non-current 
Total 

Note: 

2017 
£m 

612.2 
1.3 
613.5 

113.5 
500.0 
613.5 

2016
£m

569.6
1.8

571.4

71.4
500.0

571.4

1.  Included in loans to subsidiary undertakings is a £500 million unsecured subordinated loan to U K Insurance Limited. The loan was advanced on 27 April 2012 
at a fixed rate of 9.5% with a repayment date of 27 April 2042. There is an option to repay the loan on specific dates from 27 April 2022. If the loan is not 
repaid on 27 April 2022, the rate of interest will be reset at a rate of the six-month LIBOR plus 8.16%. All loans are neither past due nor impaired. 

4. Current and deferred tax  

Per balance sheet: 
Current tax assets 
Deferred tax liabilities 

2017 
£m 

16.1 
(0.6) 

2016
£m

0.8
(0.4)

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The table below analyses the major deferred tax liabilities recognised by the Company and movements thereon. 

At 1 January 2016 
Charge to the income statement 
Charge to other comprehensive income 
At 31 December 2016 
Credit to the income statement 
Credit to other comprehensive income 
Other movements 
At 31 December 2017 

5. Derivative financial instruments 

Derivative assets  
Designated as hedging instruments: 

Foreign exchange contracts2 

Total 

Derivative liabilities  
Designated as hedging instruments: 

Foreign exchange contracts2 

Total 

Notes: 

Provisions 
and other 
temporary 
differences 
£m 

AFS 
revaluation 
reserve
 £m

– 
(0.3) 
– 

(0.3) 
0.4 
– 
(0.7) 
(0.6) 

–
–
(0.1)

(0.1)
–
0.1
–
–

Total
£m

–
(0.3)
(0.1)

(0.4)
0.4
0.1
(0.7)
(0.6)

Notional amount

Fair value  Notional amount 

Fair value

2017
£m

17.3
17.3

17.3
17.3

2017 
£m 

2016 
£m 

2016
£m

1.0 
1.0 

1.0 
1.0 

14.8 

14.8 

14.8 
14.8 

1.7

1.7

1.7
1.7

1.  The derivative assets and liabilities are both classified as level 2 within the Group’s fair value hierarchy set out in note 40 of the consolidated financial statements. 

2.  The foreign exchange cash flow hedges have been entered into on behalf of Group subsidiary companies. 

6. Financial investments 

AFS debt securities1 

Note: 

2017 
£m 

5.2 

2016
£m

134.8

1.  The AFS debt securities are fixed interest UK Sovereign debt classified as level 1 within the Group’s fair value hierarchy which is set out in note 40 of the 

consolidated financial statements. 

7. Cash and cash equivalents 

Cash at bank and in hand 
Short-term deposits with credit institutions1 
Total 

Note: 

1.  This represents money market funds with no notice period for withdrawal. 

2017 
£m 

3.8 
205.5 
209.3 

2016
£m

0.2
157.3
157.5

8. Share capital and capital reserves 
Full details of the share capital and capital reserves of the Company are set out in notes 29 and 30 to the consolidated  
financial statements. 

9. Tier 1 notes 
Full details of the Tier 1 notes of the Company are set out in note 31 to the consolidated financial statements. 

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Notes to the Parent Company financial statements continued 

10. Subordinated liabilities 

Subordinated guaranteed dated notes  

2017 
£m 

252.7 

2016
£m

504.5

The subordinated guaranteed dated notes with a nominal value of £500 million were issued on 27 April 2012 at a fixed rate  
of 9.25% and have a redemption date of 27 April 2042. The Company has the option to repay the notes on specific dates from 
27 April 2022. If the notes are not repaid on 27 April 2022, the rate of interest will be reset at a rate of the six-month LIBOR 
plus 7.91%.  

On 8 December 2017, the Company repurchased £250 million nominal value of subordinated guaranteed dated notes for  
a purchase price of £330.1 million including accrued interest of £2.7 million and associated transaction costs of £0.6 million. 

The Company has the option, in certain circumstances, to defer interest payments on the notes but to date has not exercised  
this right. 

The notes are unsecured, subordinated obligations of the Company, and rank pari passu without any preference among 
themselves. In the event of a winding up or insolvency, they are to be repaid only after the claims of all other senior creditors 
have been met. 

The notes are guaranteed by U K Insurance Limited, a principal subsidiary of the Company. 

The aggregate fair value of subordinated guaranteed dated notes at 31 December 2017 was £328.7 million (2016:  
£625.0 million). 

11. Borrowings 

Loans from fellow subsidiaries within the Group¹ 

Note: 

2017 
£m 

84.5 

2016
£m

–

1.  Included in the above is a loan of £61.5 million (2016: £nil) from UK Assistance Accident Repair Centres Limited. Other loans of £23.0 million from fellow 

Group subsidiaries are repayable on demand and are subject to interest on outstanding balances based on the average 3 month LIBOR rate. 

12. Trade and other payables 

Payables to subsidiary undertakings 
Payables to third parties 
Total 

2017 
£m 

0.1 
1.3 
1.4 

2016
£m

4.7
1.7
6.4

13. Dividends 
Full details of the dividends paid and proposed by the Company are set out in note 14 to the consolidated financial statements.  

14. Cash used by operations 

Profit for the year 
Adjustments for: 

Investment return 
Finance costs 
Impairment of loans to share trusts 
Tax credit 

Operating cash flows before movements in working capital 
Movements in working capital: 

Net decrease / (increase) in other debtors 
Net decrease in trade and other payables 

Taxes received / (paid) 
Cash flow hedges 
Net cash used in operating activities 

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2017 
£m 

50.6 

(182.5) 
124.6 
16.8 
(15.9) 

(6.4) 

0.5 
(5.0) 
0.8 
2.2 
(7.9) 

2016
£m

764.9

(829.4)
46.9
16.8
(0.5)

(1.3)

(1.8)
(0.2)
(3.0)
1.2
(5.1)

 
 
 
 
 
 
 
 
The table below details the changes in liabilities arising from financing activities. 

At 1 January 2017 
Repayment of subordinated liabilities 
Interest paid on subordinated liabilities1 
Financing cash flows 
Premium paid to buy back of debt issued 
Amortisation of arrangement costs and discount on issue of subordinated liabilities 
Accrued interest expense on subordinated liabilities 
Non-cash changes 
At 31 December 2017 

Subordinated
liabilities
2017
£m

(504.5)
326.8
51.5
378.3
(76.8)
(2.2)
(47.5)

(126.5)
(252.7)

Note: 

1.  This includes £2.7 million of accrued interest settled in relation to the £250 million of repayment of subordinated guaranteed notes. 

15. Related parties 
Direct Line Insurance Group plc, which is incorporated in England and Wales, is the ultimate parent undertaking of the Direct Line 
Group of companies.  

The following transactions were carried out with related parties: 

Sales of services 

Interest receivable from subsidiary undertakings 
Dividend income from subsidiary undertakings 

2017 
£m 

48.0 
133.8 

2016
£m

47.9
780.6

Interest income from loans to subsidiary undertakings was charged at rates ranging from 0.3% to 9.5% (2016: 0.4% to 9.5%). 

Purchases of services 

Management fees payable to subsidiary undertakings 
Interest payable to subsidiary undertakings 

2017 
£m 

23.6 
0.1 

2016
£m

18.1
–

Interest charged on borrowings from related parties in the year ended 31 December 2017 was at rates ranging from 0.3%  
to 0.5% (2016: £nil). 

16. Share-based payments 
Full details of share-based compensation plans are provided in note 35 to the consolidated financial statements. 

17. Risk management 
The risks faced by the Company, arising from its investment in subsidiaries, are considered to be the same as those in the 
operations of the Group. Details of the key risks and the steps taken to manage them are disclosed in note 3 to the consolidated 
financial statements. The Company also holds, on behalf of its subsidiaries, designated hedging instruments which relate to 
foreign currency supplier payments. 

18. Directors and key management remuneration 
The Directors and key management of the Group and the Company are the same. The aggregate emoluments of the Directors 
are set out in note 10 to the consolidated financial statements, the compensation for key management is set out in note 41 to  
the consolidated financial statements and the remuneration and pension benefits payable in respect of the highest paid Director 
are included in the Directors’ remuneration report in the Governance section of the Annual Report & Accounts. 

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Additional information 

Corporate website 
The Group’s corporate website is www.directlinegroup.com.  
It contains useful information for the Company’s investors and 
shareholders. For example, it includes press releases, details of 
forthcoming events, essential shareholder information, a dividend 
history, a financial calendar, and details of the Company’s 
AGM. You can also subscribe to email news alerts. 

To access information, the website requires shareholders  
to quote their Shareholder Reference Number. Shareholders 
can find this number on their share certificates. 

Shareholder warning 
Almost five thousand people contact the FCA about share 
fraud each year – and victims lose an average of £20,000. 

Market 
The Company has a premium listing on the UK Listing 
Authority’s Official List. The Company’s Ordinary Shares (EPIC: 
DLG) are admitted to trading on the London Stock Exchange. 

Share ownership 
Share capital 
You can find details of the Company’s share capital in  
note 29 to the consolidated financial statements. 

Dividends 
The Company pays its dividends in Sterling to shareholders 
registered on its register of members at the relevant record date. 

Shareholders can arrange to receive their cash dividend 
payments in a bank or building society account by  
completing a dividend mandate form. This is available  
from the Company’s registrar, Computershare Investor  
Services PLC (“Registrar”), in the UK. You can find the 
Registrar’s contact details on page 181. Alternatively, 
shareholders can access their shareholdings online and 
download a dividend mandate form from the Investor  
Centre. You can find details of this below. 

Dividend Reinvestment Plan 
The Company offers a Dividend Reinvestment Plan. This 
enables shareholders to use their cash dividends to buy  
the Company’s Ordinary Shares in the market. You can  
find more details on the Company’s website.  

Shareholder enquiries 
Shareholders with queries about anything relating to their 
shares can contact our Registrar. 

Shareholders should notify the Registrar of any change in 
shareholding details, such as their address, as soon as possible. 

Shareholders can access their current shareholding details 
online at www.investorcentre.co.uk/directline. Investor Centre 
is a free-to-use, secure, self-service website that enables 
shareholders to manage their holdings online. The website 
allows shareholders to: 

•  check their holdings; 

•  update their records, including address and direct  

credit details; 

•  access all their securities in one portfolio by setting up  

a personal account; 

•  vote online; and 

•  register to receive electronic shareholder communications. 

Fraudsters use persuasive and high-pressure tactics to lure 
investors into scams. They may offer to sell shares that prove to 
be worthless or non-existent. Or they can offer to buy shares at 
an inflated price in return for you paying upfront. They promise 
high profits. However, if you buy or sell shares in this way,  
you will probably lose your money. 

How to avoid share fraud 
•  Remember that FCA-authorised firms are unlikely to contact 

you unexpectedly offering to buy or sell shares 

•  Do not converse with them. Note the name of the person 

and firm contacting you, then end the call 

•  To see if the person and firm contacting you are authorised 

by the FCA, check the Financial Services Register at 
www.fca.org.uk  

•  Beware of fraudsters claiming to be from an authorised firm; 

copying its website; or giving you false contact details 

•  If you want to phone the caller back, use the firm’s contact 

details listed on the Financial Services Register at 
www.fca.org.uk 

•  If the firm does not have contact details on the Register  
or they tell you the details are out of date, call the FCA  
on 0800 111 6768 

•  Search the list of unauthorised firms to avoid at 

www.fca.org.uk/consumers/scams 

•  Remember that if you buy or sell shares from  
an unauthorised firm, you cannot access the  
Financial Ombudsman Service or Financial Services 
Compensation Scheme 

•  Get independent financial and professional advice  

before handing over any money 

•  If it sounds too good to be true, it probably is 

Report a scam 
If fraudsters approach you, tell the FCA using the share  
fraud reporting form at www.fca.org.uk/consumers/scams.  
You can also find out more about investment scams on the same 
web page. 

You can call the FCA Consumer Helpline on 0800 111 6768. 

If you have already paid money to share fraudsters, call Action 
Fraud on 0300 123 2040. 

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Tips on protecting your shares 
•  Keep all your certificates in a safe place. Alternatively, 
consider holding your shares in the UK’s electronic 
registration and settlement system for equity, called  
CREST, or via a nominee 

•  Keep correspondence from the Registrar that shows your 
shareholder reference number in a safe place, and shred 
unwanted correspondence 

•  Inform the Registrar as soon as you change your address 

•  If you receive a letter from the Registrar regarding a  

change of address and you have not recently moved, 
contact them immediately 

•  Find out when your dividends are paid and contact the 

Registrar if you do not receive them 

•  Consider having your dividends paid direct into your bank 
account. You will need to complete a dividend mandate 
form and send it to the Registrar. This reduces the risk of 
cheques being stolen or lost in the post 

•  If you change your bank account, inform the Registrar  

of your new account details immediately 

•  If you are buying or selling shares, only deal with brokers 

registered in the UK or in your country of residence 

•  Be aware that the Company will never call you concerning 
investments. If you receive such a call from a person saying 
they represent the Group, please contact the Company 
Secretary immediately, by calling +44 (0)1132 920 667 

Dividend tax allowance 
From April 2016, dividend tax credits were replaced by an 
annual £5,000 tax-free allowance across an individual’s entire 
share portfolio. Above this amount, individuals will pay tax  
on their dividend income. The rate of this tax depends on  
their income tax bracket and personal circumstances. The 
Company will continue providing registered shareholders  
with a confirmation of the dividends paid. Shareholders should 
include this with any other dividend income they receive when 
calculating and reporting total dividend income received to 
HMRC. The shareholder is responsible for including all 
dividend income when calculating tax requirements. If you 
have any tax queries, please contact your financial adviser.  

Financial calendar 
2018 

Date 

Event 

27 February 
05 April 

06 April 
02 May1 

10 May 
17 May 
01 August1 
09 August1 

Preliminary Results 2017 
‘Ex-dividend’ date for 2017 final 
dividend 
Record date for 2017 final dividend 
Trading update for the first quarter  
of 2018 
Annual General Meeting 
Payment date for 2017 final dividend 
Half Year Report 2018 
‘Ex-dividend’ date for 2018 interim 
dividend 
Record date for 2018 interim dividend 
Payment date for 2018 interim dividend
Trading update for the third quarter of 
2018 

Electronic communications and voting 
The Group produces various communications. Shareholders 
can view these online, download them, or receive paper 
copies by contacting the Registrar. 

10 August1 
07 September1 
06 November1 

Annual General Meeting 
The 2018 AGM will be held on 10 May 2018 at the offices 
of Allen & Overy LLP, One Bishops Square, London E1 6AD, 
starting at 11.00 am. All shareholders will receive a separate 
notice convening the AGM. This will explain the resolutions to 
be put to the meeting. 

Shareholders, who register their email address with our 
Registrar, or at the Investor Centre, can receive emails with 
news on events, such as the AGM. They can also receive 
shareholder communications electronically, such as the Annual 
Report & Accounts and Notice of Meeting. 

Dealing facilities 
Shareholders who wish to buy, sell or transfer their shares  
may do so through a stockbroker or a high street bank; or 
through the Registrar’s share-dealing facility. 

You can call or email the Registrar regarding its share-dealing 
facility using this contact information: 

•  For telephone sales, call +44 (0)370 703 0084 between 
8.00 am and 4.30 pm, Monday to Friday, excluding 
public holidays 

•  For internet sales, go to 

www.investorcentre.co.uk/directline. You will need your 
Shareholder Reference Number, as shown on your share 
certificate, or your welcome letter from the Chairman. 

Note: 

1.  These dates are subject to change. 

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Glossary and appendices  

Term 

Definition and explanation 

Actuarial best estimate 
(“ABE”) 

Adjusted diluted earnings 
per share 

Adjusted profit after tax 

The probability-weighted average of all future claims and cost scenarios. It is calculated using 
historical data, actuarial methods and judgement. A best estimate of reserves will therefore  
normally include no margin for optimism or, conversely, caution. 
Adjusted diluted earnings per share is calculated by dividing the adjusted profit after tax of  
Ongoing operations by the weighted average number of Ordinary Shares during the period  
adjusted for dilutive potential Ordinary Shares. (See Appendix A – APM from page 177).  
Profit after tax is adjusted to exclude the Run-off segment and restructuring costs, and is stated  
after charging tax using the UK standard tax rate of 19.25%; (2016: 20.00%). (See Appendix  
A – APM from page 177).  
This incentivises the performance of executives and employees over a one-year operating cycle.  
It focuses on the short to medium-term elements of the Group’s strategic aims. 
Financial assets that are classified as available-for-sale. Please refer to the accounting policy  
note 1.12 on page 120. 

Annual Incentive Plan 
(“AIP”) 
Available-for-sale  
(“AFS”) investment 
Average written premium  Average written premium is the total written premium at inception divided by the number of policies.  
Buy-As-You-Earn Plan 
The HM Revenue & Customs approved Buy-As-You-Earn Share Incentive Plan gives all employees  
the opportunity to become shareholders in the Company. 
The funds invested in the Group, including funds invested by shareholders and retained profits. 
The number of claims divided by the number of policies per year. 
Funds the Group sets aside to meet the estimated cost of settling claims and related expenses that  
the Group considers it will ultimately need to pay. 

Capital 
Claims frequency 
Claims handling provision 
(provision for losses and  
loss-adjustment expense) 
Clawback 

Combined operating  
ratio (“COR”) 

Commission expenses 
Commission ratio 
Current-year attritional  
loss ratio 
Deferred Annual  
Incentive Plan (“DAIP”) 
Direct own brands 

Earnings per share 
Employee Representative 
Body 
Expense ratio 
Finance costs 
Financial Conduct  
Authority (“FCA”) 
Financial Reporting  
Council 
Gross written premium 
International Accounting 
Standards Board (“IASB”) 
Incurred but not reported 
(“IBNR”) 

In-force policies 

The ability of the Company to claim repayment of paid amounts for equity settled share-based 
payments. 
The sum of the loss, commission and expense ratios. The ratio measures the amount of claims costs, 
commission and expenses, compared to net earned premium generated. A ratio of less than 100% 
indicates profitable underwriting. Normalised COR adjusts loss and commission ratios for a normal 
level of major weather events in the period. 
Payments to brokers, partners and PCWs for generating business. 
The ratio of commission expense divided by net earned premium. 
The loss ratio for the current accident year, excluding the movement of claims reserves relating  
to previous accident years, and claims relating to major weather events in the Home segment. 
For Executive Directors, at least 40% of the AIP award is deferred into shares typically vesting  
three years after grant. The remainder of the award is paid in cash following year-end. 

Direct own brands include Home and Motor under the Direct Line, Churchill and Privilege brands, 
Rescue under the Green Flag brand and Commercial under the Direct Line for Business brand. 
The amount of the Group’s profit allocated to each Ordinary Share of the Company. 
A forum that represents all employees, including when there is a legal requirement to consult 
employees. 
The ratio of operating expenses divided by net earned premium. 
The cost of servicing the Group’s external borrowings. 
The independent body that regulates firms and financial advisers. It puts the customers’ interests  
and market integrity at the core of financial service providers’ activities. 
The UK’s independent regulator responsible for promoting high quality corporate governance  
and reporting to foster investment. 
The total premiums from contracts that began during the period. 
A not-for-profit public interest organisation that is overseen by a monitoring board of public authorities.  
It develops IFRS: standards that aim to make worldwide markets transparent, accountable and efficient. 
Funds set aside to meet the cost of claims for accidents that have occurred, but have not yet been 
reported to the Group. This includes an element of uplift on the value of claims reported. Where  
the Group has determined that the value currently held in reserves is not sufficient to meet the 
estimated ultimate costs if the claim is referred to as incurred but not enough reported (“IBNER”). 
The number of policies on a given date that are active and against which the Group will pay, 
following a valid insurance claim. 

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Term 

Definition and explanation 

Insurance liabilities 

Investment income yield 

Investment return 

Investment return yield 

Leverage 

Loss ratio 
Long-Term Incentive Plan 
(“LTIP”) 
Malus 

Management’s best 
estimate (“MBE”) 
Net asset value 
Net claims 

Net earned premium 

Net investment income 
yield 
Ogden discount rate 

Ongoing operations 

Operating profit 

Own Risk and Solvency 
Assessment (“ORSA”) 

Periodic payment  
order (“PPO”) 

Prudential Regulation 
Authority (“PRA”) 
Reinsurance 

Reserves 
Restructuring costs 

Return on equity 

Return on Tangible  
Equity (“RoTE”) 

This comprises insurance claims reserves and claims handling provision, which the Group maintains 
to meet current and future claims. 
The income earned from the investment portfolio, recognised through the income statement during  
the period divided by the average assets under management (“AUM”). This excludes unrealised  
and realised gains and losses, impairments, and fair value adjustments. The average AUM derives 
from the period’s opening and closing balances for the total Group. (See Appendix A – APM from 
page 177). 
The return earned from the investment portfolio, including unrealised and realised gains and losses, 
impairments, and fair value adjustments. 
The return earned from the investment portfolio, recognised through the income statement during  
the period divided by the average AUM. This includes unrealised and realised gains and losses, 
impairments, and fair value adjustments. The average AUM derives from the period’s opening  
and closing balances. (See Appendix A – APM from page 177). 
Tier 1 notes and financial debt (subordinated guaranteed dated notes) as a percentage of total  
capital employed. 
Net insurance claims divided by net earned premium. 
Awards made as nil-cost options or conditional share awards, which vest to the extent that 
performance conditions are satisfied after a period of at least three years. 
An arrangement that permits unvested remuneration awards to be forfeited, when the Company 
considers it appropriate. 
These reserves are based on Management’s best estimate, which includes a prudence margin  
that exceeds the internal ABE. 
The net asset value of the Group is calculated by subtracting total liabilities from total assets. 
The cost of claims incurred in the period less any claims costs recovered under reinsurance contracts. 
It includes claims payments and movements in claims reserves. 
The element of gross earned premium less reinsurance premium ceded for the period where insurance 
cover has already been provided. 
The net investment income yield is calculated in the same way as investment income yield but includes 
the cost of hedging. (See Appendix A - APM from page 177). 
The discount rate set by the Lord Chancellor and used by courts to calculate lump sum awards in 
bodily injury cases. 
Ongoing operations comprise Direct Line Group’s Ongoing divisions: Motor, Home, Rescue and  
other personal lines, and Commercial. It excludes run-off and restructuring costs. 
The pre-tax profit that the Group’s activities generate, including insurance and investment activity,  
but excluding finance costs. 
A Solvency II requirement. It documents the Group’s insurance underwriting entities’ risks and 
associated capital requirements, both now and projected over the business planning period.  
It is forward looking, reflecting business strategy and risk appetite. 
These are claims payments as awarded under the Courts Act 2003. PPOs are used to settle  
large personal injury claims. They generally provide a lump-sum award plus inflation-linked  
annual payments to claimants who require long-term care. 
The PRA is a part of the Bank of England. It is responsible for regulating and supervising insurers  
and financial institutions in the UK. 
Contractual arrangements where the Group transfers part or all of the accepted insurance risk  
to another insurer. 
Funds that have been set aside to meet outstanding insurance claims and IBNR. 
Restructuring costs are costs incurred in respect of the business activities where the Group has  
a constructive obligation to restructure its activities.  
Return on equity is calculated by dividing the profit attributable to the owners of the Company  
by average Shareholders’ equity for the period. 
Return on Tangible Equity for 2017 is adjusted profit after tax from Ongoing operations excluding  
one-off costs in relation to the buy-back of subordinated liabilities, divided by the Group’s average 
shareholders’ equity, less goodwill and other intangible assets. Profit after tax is adjusted to exclude 
the Run-off segment and restructuring costs. It is stated after charging tax using the UK standard tax  
rate of 19.25% (2016: 20.0%). RoTE for comparative periods is adjusted profit after tax from 
Ongoing operations, divided by the Group’s average shareholders’ equity, less goodwill and other 
intangible assets. Profit after tax is adjusted to exclude run-off and restructuring costs and other one- 
off costs. (See Appendix A – APM from page 177).  

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Glossary and appendices continued 

Term 

Run-off 

Solvency II 

Solvency capital ratio  
Total costs 
Total Shareholder Return 
(“TSR”) 
Underwriting result 
profit / (loss) 

Definition and explanation 

Where the Group no longer underwrites new business, but continues to meet its claims liabilities  
under existing contracts. 
The capital adequacy regime for the European insurance industry, which became effective on  
1 January 2016. It establishes revised capital requirements and risk management standards.  
It comprises three pillars: Pillar I, which sets out capital requirements for an insurer; Pillar II,  
which focuses on systems of governance; and Pillar III, which deals with disclosure requirements. 
The ratio of Solvency II own funds to the solvency capital requirement. 
Total costs comprise operating expenses and claims handling expenses for Ongoing operations. 
Compares share price movement with reinvested dividends as a percentage of the share price  
at the beginning of the period. 
The profit or loss from operational activities, excluding investment return and other operating income. 
It is calculated as net earned premium less net insurance claims and total expenses. 

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Appendix A – Alternative performance measures 
The Group has identified Alternative Performance Measures (“APMs”) in accordance with the European Securities and Markets 
Authority’s published Guidelines. The Group uses APMs to improve comparability of information between reporting periods and 
reporting segments, by adjusting for either uncontrollable or one-off costs which impact on IFRS measures, to aid the user of the 
Annual Report in understanding the activity taking place across the Group. These APMs are contained within the main narrative 
sections of this document, outside of the financial statements and notes, and may not necessarily have standardised meanings  
for ease of comparability across peer organisations.  

Further information is presented below, defined in the glossary on pages from 174 to 176 and reconciled to the most directly 
reconcilable line items in the financial statements and notes. Note 4 on page 139 of the consolidated financial statements 
presents a reconciliation of the Group’s business activities on a segmental basis to the consolidated income statement including 
Ongoing operations of the Group. All note references in the table below are to the notes to the consolidated financial statements 
on pages 112 to 171. 

Group APM 

Closest 
equivalent 
IFRS measure 

Adjusted diluted 
earnings per 
share 

Diluted 
earnings 
per share 

Definition and / or reconciliation 

Rationale for APM 

Adjusted diluted earnings per share is defined in the 
glossary on page 174 and is reconciled on page 178. 

Current-year 
attritional loss 
ratio 
COR 

Loss ratio 

Operating 
profit 

Current-year attritional loss ratio is defined in the glossary  
on page 174 and is reconciled to loss ratio (discussed 
below) on page 36. 
COR is defined in the glossary on page 174. The 
constituent parts are underwriting profit defined in the 
glossary on page 176 and net earned premium (note 5). 

Investment 
income yield 

Investment 
income 

Investment income yield is defined in the glossary on page 
175 and is reconciled on page 179. 

Investment 
return yield 

Investment 
return 

Investment return yield is defined in the glossary on page 
175 and is reconciled on page 179. 

Loss ratio 

Net investment 
income yield 

Operating 
profit from 
Ongoing 
operations 
Profit after tax 
from Ongoing 
operations 

Net 
insurance 
claims 
Investment 
income 

Operating 
profit 

Profit after 
tax 

Loss ratio is defined in the glossary on page 175 and is 
reconciled in note 4. 

Net investment income yield is defined in the glossary on 
page 175 and is reconciled on page 179. 

Operating profit from Ongoing operations is defined as 
operating profit (see glossary on page 175) less operating 
profit from Run-off segment plus restructuring costs (note 4) 
and is reconciled on page 178. 
Operating profit from Ongoing operations (as above) less 
finance costs and tax at standard rate and is reconciled  
on page 178. 

RoTE 

Return on 
Equity 

RoTE is defined in the glossary on page 175 and is 
reconciled on page 178. 

Tangible equity  Equity 

Tangible equity is defined as equity less intangible assets 
within the balance sheet and is reconciled on page 178. 

Tangible net 
asset per share 

Net assets 
per share 

Tangible net asset per share is defined as tangible equity  
(as above) expressed as a value per share and is reconciled 
in note 16 on page 147. 

Total costs from 
Ongoing 
operations 

Operating 
expenses 

Total costs from Ongoing operations is defined as operating 
expenses adjusted to remove restructuring costs and 
operating expenses charged to the Run-off segment 
(reconciled in note 10) plus claims handling expenses 
incurred in net insurance claims on Ongoing operations 
(note 8). This is reconciled on page 37. 

This is a representation of the underlying earnings 
over the number of shares in issue adjusted for 
potential dilutions from the exercise of options 
and contingently issuable shares. 
Express claims performance in the current 
accident year in relation to net earned premium. 

This is a measure of underwriting profitability 
whereby a ratio of less than 100% represents  
an underwriting profit and a ratio of more than 
100% represents an underwriting loss and 
excludes non-insurance income. 
Expresses a relationship between the investment 
income and the associated opening and closing 
assets adjusted for portfolio hedging instruments. 
Expresses a relationship between the investment 
return and the associated opening and closing 
assets net of any associated liabilities. 
Expenses claims performance in relation to net 
earned premium. 

Expresses a relationship between the investment 
income and the associated opening and closing 
assets adjusted for portfolio hedging instruments. 
This measure shows the underlying performance 
(before tax and finance costs) of the business 
activities without the impact of business that is  
in Run-off and restructuring costs. 
This measure shows the underlying performance 
(after tax and finance costs) of the business 
activities without the impact of business that  
is in Run-off and restructuring costs. 
This shows underlying performance against  
a measure of equity that is more able to be 
compared with other companies. 
This shows the equity excluding intangible  
assets for comparability with companies who 
have not acquired businesses or capitalised 
intangible assets. 
This shows the equity excluding intangible assets 
per share for comparability with companies  
who have not acquired businesses or capitalised 
intangible assets. 
This represents the total value of operating 
expenses including those allocated to the 
insurance claims line as claims handling 
expenses excluding business in Run-off  
and restructuring costs. 

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Glossary and appendices continued 

Appendix A – Alternative performance measures continued 
Additionally, the current-year attritional loss ratio within the analysis by division section and total costs have also been identified 
as alternative performance measures, similarly reconciled to the financial statements and notes, on page 36, and defined  
in the glossary. 

Return on tangible equity1 

Operating profit 
Add back: restructuring costs 
Exclude: operating profit from Run-off 
Operating profit from Ongoing operations 
Finance costs 
Finance costs adjustment for one-off subordinated debt buy back 
Adjusted profit before tax from Ongoing operations 
Tax charge (using the UK standard tax rate of 19.25% and 20.0% respectively) 

Adjusted profit after tax from Ongoing operations 

Opening shareholders’ equity 
Opening goodwill and other intangible assets 
Opening shareholders’ tangible equity 
Closing shareholders’ equity 
Closing goodwill and other intangible assets 
Closing shareholders’ tangible equity 
Average shareholders’ tangible equity3 
Return on tangible equity  

Adjusted diluted earnings per share1 

Adjusted profit after tax from Ongoing operations 
Weighted average number of Ordinary Shares for the purpose of diluted earnings  
per share (millions) 
Adjusted diluted earnings per share (pence) 

Note2 

4 
4 
4 
4 
11 

2017 
£m 

642.8 
11.9 
(43.8) 
610.9 
(103.8) 
66.1 
573.2 
(110.3) 

462.9 

2,521.5 
(508.9) 
2,012.6 
2,715.1 
(471.1) 
2,244.0 

2,128.3 

21.7% 

2016
£m

390.2
39.9
(26.6)
403.5
(37.2)
–
366.3
(73.3)

293.0

2,630.0
(524.8)
2,105.2
2,521.5
(508.9)
2,012.6

2,058.9

14.2%

Note2 

2017 
£m 

462.9 

2016
£m

293.0

15 

1,379.0 

1,381.8

33.6 

21.2

Notes: 

1.  See glossary on pages 174 and 175 for definitions 

2.  See notes to the consolidated financial statements 

3.  Mean average of opening and closing balances 

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Investment income and return yields1 

Investment income 
Hedging to a sterling floating rate basis3 
Net investment income 
Net realised and unrealised gains excluding hedging 
Investment return 

Opening investment property 
Opening financial investments 
Opening cash and cash equivalents 
Opening borrowings 
Opening derivatives liability4 
Opening investment holdings 
Closing investment property 
Closing financial investments 
Closing cash and cash equivalents 
Closing borrowings 
Closing derivatives asset / (liability)4 
Closing investment holdings 
Average investment holdings 
Investment income yield 
Net investment income yield 
Investment return yield  

Notes2 

6 
6 

6 

19 
26 
27 
27 

2017 
£m 

167.1 
(27.0) 

140.1 
35.3 

175.4 

329.0 
5,147.0 
1,166.1 
(55.3) 
(5.8) 
6,581.0 
309.3 
5,040.4 
1,358.6 
(54.1) 
55.1 
6,709.3 

6,645.2 

2.5% 
2.1% 
2.6% 

2016
£m

167.9
(17.1)

150.8
20.7

171.5

347.4
5,614.6
963.7
(61.3)
(45.7)
6,818.7
329.0
5,147.0
1,166.1
(55.3)
(5.8)

6,581.0

6,699.9

2.5%
2.2%
2.6%

Notes: 

1.  See glossary on page 175 for definitions 

2.  See notes to the consolidated financial statements 

3.  Includes net realised and unrealised gains / (losses) of derivatives in relation to AUM 

4.  See note 1 on page 41

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Forward-looking statements 

This Annual Report & Accounts has been prepared for, and  
only for, the members of the Company as a body, and no  
other persons. The Company, its Directors, employees, agents  
or advisers do not accept responsibility to any other person to  
whom this document is shown, or into whose hands it may come, 
and any such responsibility or liability is expressly disclaimed. 

Certain information contained in this document, including  
any information as to the Group’s strategy, plans or future 
financial or operating performance, constitutes “forward-
looking statements”. These forward-looking statements may  
be identified by the use of forward-looking terminology, 
including the terms “aims”, “ambition”, “anticipates”, “aspire”, 
“believes”, “continue”, “could”, “estimates”, “expects”, 
“guidance”, “intends”, “may”, “mission”, “outlook”, “over the 
medium term”, “plans”, “predicts”, “projects”, “propositions”, 
“seeks”, “should”, “strategy”, “targets” or “will” or, in each 
case, their negative or other variations or comparable 
terminology, or by discussions of strategy, plans, objectives, 
goals, future events or intentions. These forward-looking 
statements include all matters that are not historical facts.  
They appear in a number of places throughout this document 
and include statements regarding the intentions, beliefs or 
current expectations of the Directors concerning, among other 
things: the Group’s results of operations, financial condition, 
prospects, growth, strategies and the industry in which the 
Group operates. Examples of forward-looking statements 
include financial targets and guidance which are contained in 
this document specifically with respect to the return on tangible 
equity; solvency capital ratio; the Group’s combined operating 
ratio; prior-year reserve releases; cost reduction; reductions in 
expense and commission ratio; net investment income yield; 
net realised and unrealised gains; results from the Run-off 
segment; restructuring costs and risk appetite range. By  
their nature, all forward-looking statements involve risk and 
uncertainties because they relate to events and depend on 
circumstances that may or may not occur in the future or are 
beyond the Group’s control. 

Forward-looking statements are not guarantees of future 
performance. The Group’s actual results of operations, 
financial condition and the development of the business sector 
in which the Group operates may differ materially from those 
suggested by the forward-looking statements contained in this 
document, for example directly or indirectly as a result of,  
but not limited to, UK domestic and global economic business 
conditions, the outcome of the negotiations relating to the UK’s 
withdrawal from the European Union, market-related risks such 
as fluctuations in interest rates and exchange rates, the policies 
and actions of regulatory authorities (including changes related 
to capital and solvency requirements or the Ogden discount 
rate), the impact of competition, currency changes, inflation 
and deflation, the timing impact and other uncertainties of 
future acquisitions, disposals, joint ventures or combinations 
within relevant industries, as well as the impact of tax and 
other legislation and other regulation in the jurisdictions  
in which the Group and its affiliates operate. In addition,  
even if the Group’s actual results of operations, financial 
condition and the development of the business sector in  
which the Group operates are consistent with the forward-
looking statements contained in this document, those results  
or developments may not be indicative of results or 
developments in subsequent periods. 

The forward-looking statements in this document reflect 
knowledge and information available as of the date of 
preparation of this document. The Group and the Directors 
expressly disclaim any obligations or undertaking to update  
or revise publicly any forward-looking statements, whether as  
a result of new information, future events or otherwise, unless 
required to do so by applicable law or regulation. Nothing  
in this document should be construed as a profit forecast. 

Neither the content of Direct Line Group’s website nor the 
content of any other website accessible from hyperlinks on  
the Group’s website is incorporated into, or forms part of,  
this document.

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DIR EC T  LINE  GR OU P  AN NUAL  R EPORT  & ACC OUNT S 20 1 7

 
Principal banker 
The Royal Bank of Scotland Group plc 
280 Bishopsgate 
London 
EC2M 4RB 

Telephone: +44 (0)131 556 8555 
Website: www.rbs.com 

Corporate brokers 
Goldman Sachs International 
Peterborough Court 
133 Fleet Street 
London 
EC4A 2BB 

Telephone: +44 (0)20 7774 1000 
Website: www.goldmansachs.com 

Morgan Stanley & Co. International plc 
25 Cabot Square 
Canary Wharf 
London 
E14 4QA 

Telephone: +44 (0)20 7425 8000 
Website: www.morganstanley.com 

RBC Europe Ltd (trading as ‘RBC Capital Markets’) 
Riverbank House 
2 Swan Lane 
London 
EC4R 3BF 

Telephone: +44 (0)20 7489 1188 
Website: www.rbccm.com 

Contact information 

Registered office 
Direct Line Insurance Group plc 
Churchill Court 
Westmoreland Road 
Bromley 
BR1 1DP 

Registered in England and Wales No. 02280426 
Company Secretary: Roger C Clifton 

Telephone: +44 (0)1132 920 667 
Website: www.directlinegroup.com 

Registrars 
Computershare Investor Services PLC 
The Pavilions 
Bridgwater Road 
Bristol 
BS99 6ZZ 

Shareholder helpline: +44 (0)370 873 5880 
Shareholder fax: +44 (0)370 703 6101 
Telephone number for the hard of hearing: 
+44 (0)370 702 0005 
Website: www.computershare.com 

Investor Centre 
To find out more about Investor Centre, go to 
www.investorcentre.co.uk/directline 

Auditors 
Deloitte LLP 
Hill House 
1 Little New Street 
London 
EC4A 3TR 

Telephone: +44 (0)20 7936 3000 
Website: www.deloitte.com 

Legal advisers 
Allen & Overy LLP 
One Bishops Square 
London 
E1 6AD 

Telephone: +44 (0)20 3088 0000 
Website: www.allenovery.com 

Slaughter and May 
One Bunhill Row 
London 
EC1Y 8YY 

Telephone: +44 (0) 20 7600 1200 
Website: www.slaughterandmay.com 

This report is printed on mixed source paper which is 
FSC® certified (the standards for well-managed forests, 
considering environmental, social and economic issues). 

Designed and produced by Black Sun Plc

Printed by Pureprint Group

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Direct Line Insurance Group plc ©

Registered in England & Wales No. 02280426  
Registered Office: Churchill Court, Westmoreland Road, Bromley, BR1 1DP